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FY2024 Annual Report · AutoWeb
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Driving Change 
Together. 
Responsibly.
Auto Trader Group plc
Annual Report and Financial Statements 2024

Auto Trader’s purpose is Driving Change Together. Responsibly. Auto Trader is committed to creating 
a diverse and inclusive culture, to build stronger partnerships with customers and use its influence to 
drive more environmentally friendly vehicle choices. 
With the largest number of car buyers and the largest choice of trusted stock, Auto Trader’s marketplace 
sits at the heart of the UK car buying process. That marketplace is built on an industry-leading 
technology and data platform, which is increasingly used across the automotive industry. Auto Trader  
is continuing to bring more of the car buying journey online, creating an improved buying experience, 
whilst enabling all its retailer partners to sell vehicles online.
Auto Trader Group plc  
is the UK’s largest automotive marketplace
  VIEW MORE ONLINE
  READ MORE IN THIS REPORT
How to use this report 
The following symbols indicate that 
further supporting information can 
be found elsewhere in this report or 
on our PLC website:
plc.autotrader.co.uk
01	Strategic report
01	
At a glance
02	
Chair’s statement
03	
CEO’s statement 
06	
Market overview
09 	
How we create value
10	
Strategic progress
14	
Section 172(1) statement
18	
Key performance indicators
21	
Non-financial and sustainability information statement
22	
Financial review
25	
Working responsibly
50	
How we manage risk
53	
Principal risks and uncertainties
61	 Governance 
61	
Governance overview
63	
Board of Directors
66	
Corporate governance statement 
70	
Report of the Nomination Committee 
73	
Report of the Audit Committee
78	
Report of the Corporate Responsibility Committee
81	
Directors’ remuneration report
100	
Directors’ report
104 Financial statements
104	
Independent auditor’s report to the members  
of Auto Trader Group plc
116	
Consolidated income statement
117	
Consolidated statement of comprehensive income
118	
Consolidated balance sheet
119	
Consolidated statement of changes in equity
120 	
Consolidated statement of cash flows
121	
Notes to the consolidated financial statements
155	
Company balance sheet
156	
Company statement of changes in equity
157	
Notes to the Company financial statements
161	
Unaudited five-year record
162	
Shareholder information

01	 At a glance
03	 CEO’s statement
06	 Market overview
09	 How we create value
14	 Section 172(1) statement
25	 Working responsibly
18	 Key performance indicators
50	 How we manage risk
53	 Principal risks and uncertainties
22	 Financial review
01 – 60
02	 Chair’s statement
10 	 Strategic progress
21	
Non-financial and sustainability 
	
information statement
Our company purpose explains why we exist, our strategy is what we do, 
and we have clear ways of working, with a strong values-led culture. 
The pillars below are strongly interconnected and together they influence whether we’re successful  
in the execution of our strategy. Over the past 12 months our marketplace has continued to strengthen,  
with growing numbers of both buyers and sellers. We are supporting more of the industry using our platform 
and data to power their businesses, at the same time as bringing more of the new and used car buying 
experience online, on Auto Trader. We’ve introduced an all-employee share scheme, underpinning the sense 
of ownership that already exists amongst our employees, and have evolved our company values.
  OUR PURPOSE-DRIVEN STRATEGY P10
  WORKING RESPONSIBLY P25
WHY WE EXIST
Driving Change Together. 
Responsibly. 
Our purpose of “Driving Change 
Together. Responsibly” 
encompasses our strategic 
approach, ways of working  
and culture. As an organisation 
we aim to be purpose driven, 
principled, and values led.
HOW WE WORK
Working responsibly, 
working together
Whilst it lacks precision, our 
culture is often described 
internally as ‘doing the right 
thing’, which comes through as 
‘Responsibly’ in our purpose:
•	 Working as one Auto Trader
•	 Working in partnership
•	 Thinking as owners
WHO WE ARE
Our values define  
who we are
Our values are the guiding 
characteristics that underpin 
our culture. They are embedded 
into our ways of working and 
core to our success: 
•	 Community
•	 Curious
•	 Humble
•	 Determined
•	 Decisive
•	 Adaptable
At a glance
  OUR VALUES P41
WHAT WE DO
Delivering on our 
strategic focus areas
Alongside working 
responsibly, we have three 
strategic focus areas:
•	 Marketplace: be the best 
place to buy a car
•	 Platform: be the industry’s 
data and technology 
platform
•	 Digital retailing: be the 
enabler for all retailers  
to sell online
Strategic report
Governance
Financial statements
01
Auto Trader Group plc  Annual Report and Financial Statements 2024

01	 At a glance
03	 CEO’s statement
06	 Market overview
09	 How we create value
14	 Section 172(1) statement
25	 Working responsibly
18	 Key performance indicators
50	 How we manage risk
53	 Principal risks and uncertainties
22	 Financial review
01 – 60
02	 Chair’s statement
10 	 Strategic progress
21	
Non-financial and sustainability 
	
information statement
Chair’s statement
  “It’s a privilege to 
succeed Ed Williams as 
Chair of Auto Trader.”
INTRODUCTION
It’s a privilege to succeed Ed Williams as Chair 
of Auto Trader and I would like to thank him  
for the support he has provided to me in taking  
on this role and acknowledge the immense 
contribution he has made over his tenure.  
As Nathan summarises on the subsequent 
pages, we believe that the drivers of our  
future performance are likely to be reasonably 
consistent and I am clear as to the value 
creation opportunity that lies ahead from 
pursuing the strategy that is outlined below. 
RESULTS OVERVIEW
This year marks another strong financial and 
operational performance for Auto Trader. 
Whilst parts of the automotive market have 
seen some softening, the market has generally 
been robust and more customers than ever 
have opted to partner with us. We continue  
to improve our product offering, enabling 
customers to compete on our marketplace 
through greater access to our data-driven 
insight and enabling more of the buying journey 
to be completed online, all yielding greater 
efficiencies for customers. We continue to 
grow and invest in our people, creating an 
environment where there is increasing 
alignment between employees, customers  
and shareholders. Excluding the pandemic 
recovery year, the business achieved record 
revenue growth in the core Auto Trader 
business, increasing 12% to £529.7m. 
At a Group level, Autorama revenue was £41.2m 
(2023: £27.2m) and therefore Group revenue 
was £570.9m (2023: £500.2m). Operating profit  
in the core Auto Trader business was £378.6m 
(2023: £332.9m), up 14% on last year, with an 
operating profit margin of 71% (2023: 70%). 
Autorama recorded a reduced operating loss 
of £8.8m (2023: £11.2m). Group operating profit 
increased by 26% to £348.7m (2023: £277.6m), 
reflecting the increase in revenue and the 
£23.0m reduction in Group central costs to 
£21.1m (2023: £44.1m). Group operating profit 
margin was 61% (2023: 55%). Basic earnings per 
share increased 13% to 28.15p (2023: 25.01p). 
BOARD CHANGES
An important enabler for our success over  
the years has been a capable, diligent and 
supportive Board. Following my appointment 
as Chair with effect from the 2023 Annual 
General Meeting (‘AGM’), much of my focus has 
been on succession planning. Geeta Gopalan 
joined the Board on 1 May 2024 and Amanda 
James will join the Board on 1 July 2024, both  
as Non-Executive Directors and as members  
of the Audit, Remuneration, Corporate 
Responsibility and Nomination Committees. 
With effect from the conclusion of the 2024 
AGM on 19 September 2024, Geeta will be 
appointed as Senior Independent Director and 
Remuneration Committee Chair, and Amanda 
will be appointed as Audit Committee Chair, 
both subject to shareholder approval. These 
appointments replace David Keens and Jill 
Easterbrook who came to the end of their third 
three-year terms in 2024, and therefore will not 
stand for re-election at the 2024 AGM. We are 
deeply grateful for the contribution Ed, David 
and Jill have made in their time at Auto Trader.
Following this AGM, the number of Independent 
Non-Executive Directors will reduce to five and 
our Board will comply with the recommendation 
in the FTSE Women Leaders Review and Listing 
Rules with respect to appointing a woman in one 
of the roles of Chair, Senior Independent Director, 
Chief Executive or Chief Financial Officer. 
CAPITAL STRUCTURE AND DIVIDENDS 
The Directors are recommending a final dividend 
of 6.4 pence per share. Subject to shareholders’ 
approval at the AGM on 19 September 2024, the 
final dividend will be paid on 27 September 2024 
to shareholders on the register of members at 
the close of business on 30 August 2024. The total 
dividend for the year is therefore 9.6 pence per 
share (2023: 8.4 pence per share). 
The Group’s long-term capital allocation policy 
remains unchanged: continuing to invest in the 
business enabling it to grow while returning 
around one third of net income to shareholders in 
the form of dividends. Following these activities 
any surplus cash will be used to continue our 
share buyback programme and steadily reduce 
gross indebtedness. 
ANNUAL GENERAL MEETING
The AGM will be held in our Manchester office  
on 19 September 2024 at 11am.
Matt Davies 
Chair 
30 May 2024
Matt Davies
Chair
Strategic report
Governance
Financial statements
02
Auto Trader Group plc  Annual Report and Financial Statements 2024

£0m
£100m
£200m
£300m
£400m
£500m
£600m
2024
2023
2022
2021
2020
2019
2018
2017
2016
Revenue (excluding vehicle sales)
Operating profit
£(200)m
£(100)m
£0m
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2024
2023
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2021
2020
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01	 At a glance
03	 CEO’s statement
06	 Market overview
09	 How we create value
14	 Section 172(1) statement
25	 Working responsibly
18	 Key performance indicators
50	 How we manage risk
53	 Principal risks and uncertainties
22	 Financial review
01 – 60
02	 Chair’s statement
10 	 Strategic progress
21	
Non-financial and sustainability 
	
information statement
CEO’s statement
  “This has been another 
year of strong financial, 
operational and strategic 
progress for Auto Trader.”
STRATEGIC AND OPERATING REVIEW
With almost 10 years since IPO in March 2015 and 
two years since our last investor day we thought 
it worthwhile to look back at our performance 
over this longer period. We believe many of the 
contributing factors are still equally relevant to 
our future. Historically our results statements 
have focused solely on what has happened in the 
previous financial year, which whilst important, 
does not always highlight the key factors 
shareholders might consider when thinking 
about our longer-term prospects. We will look  
to supplement the usual full year detail  
with this forward-looking view each year.
Since Auto Trader’s IPO the business has 
delivered consistent execution and 
performance. During the first few years of being 
a public company, revenue grew steadily whilst 
much of the focus was on transitioning to a pure 
digital business and changing the cost base from 
a model that had remnants of our magazine 
heritage. This transition yielded cost efficiencies 
and stronger profit growth, which was largely  
a one-time opportunity. Since then, our 
performance has been characterised by higher 
revenue growth, with a focus on our core 
marketplace and product growth, coupled with 
investments in our platform and adjacent 
opportunities. These revenues have driven profit 
growth that is only slightly lower than the period 
during which margins expanded significantly.
Our profits have been consistently distributed 
through a combination of dividends and share 
buybacks, which is something we expect  
to continue. During our history as a listed  
business, £1.1bn of surplus cash has been 
returned to shareholders (net of the equity raise 
during COVID-19) and we have delivered total 
shareholder returns of 225% versus 60% for the 
FTSE 350 (excluding investment trusts). We don’t 
always expect our performance to be linear, with 
2021 being a good example, but we do expect the 
drivers of our historic and future value creation  
to remain reasonably consistent. These drivers 
include: a growing automotive market; our 
market leading position; our heritage of 
innovation; a focused and consistent strategy; 
and our purpose and culture.
Nathan Coe
CEO
1. A GROWING AUTOMOTIVE MARKET 
Today, most of our economics are linked to the 
number of used vehicle retailers who choose  
to advertise on Auto Trader. Used vehicle supply  
is determined by new vehicle sales (less 
scrappage) in preceding years, meaning it  
does not meaningfully change with economic 
conditions and therefore our business does  
not see significant cyclicality. When economic 
conditions or consumer demand do change  
it is used vehicle prices that adjust, not supply.
Over the past 20 years, the total size of the UK 
car parc has gradually increased, growing on 
average by just over 250,000 cars per year. The 
COVID-19 pandemic broke this consistent trend, as 
new car production fell to levels below even those 
of the Financial Crisis in 2007-09. From time to time 
there will be these anomalies, but over the long 
term we expect the used car market to grow as  
a result of population growth and stable trends 
in car usage. 
At times there have been concerns about a 
material consolidation within our customer base, 
although to date this has not materialised. We  
do expect the biggest retailers to get bigger and 
we have seen consolidation in our very largest 
customers, but not at a level that materially 
changes the overall market fragmentation. At the 
time of our IPO, we had 13,452 retailers and today 
we have 13,783, despite losing c.550 retailers when 
we sold our business in the Republic of Ireland.
Finally, we expect the value of both new and 
used cars to increase over the long term. During  
a short window of time, used car prices will 
adjust due to supply and demand movements, 
but over longer time periods we expect used  
car values to increase gradually due to GDP 
growth, population growth, inflation, improved 
functionality, longer useful lives and the move 
towards more expensive electric vehicles. In  
the period from 2011 to 2024, used car prices 
have increased by an average of 4% per year.
These factors combine to provide an underlying 
market that is resilient and likely to grow in both 
volume and value over the long term.
Group revenue and operating profit
Cash returned to shareholders
Strategic report
Governance
Financial statements
03
Auto Trader Group plc  Annual Report and Financial Statements 2024

01	 At a glance
03	 CEO’s statement
06	 Market overview
09	 How we create value
14	 Section 172(1) statement
25	 Working responsibly
18	 Key performance indicators
50	 How we manage risk
53	 Principal risks and uncertainties
22	 Financial review
01 – 60
02	 Chair’s statement
10 	 Strategic progress
21	
Non-financial and sustainability 
	
information statement
CEO’s statement continued
2. OUR MARKET LEADING POSITION
As the automotive market increasingly embraces 
digital channels, technology and data we are 
uniquely placed to help. In financial year 2016 
Auto Trader had visits of 47.9 million per month, 
last year that number had increased to 77.5 
million. This past year we accounted for over 75% 
of all minutes spent on automotive classified 
sites and were 10x larger than our nearest 
classified competitor (2023: 7x). Over time we 
have seen 21 million downloads of our app and 
currently see 89% prompted brand awareness 
with UK consumers. In addition to this, third-party 
data suggests that more than 8 in 10 car buyers 
use Auto Trader during their shopping journey, 
and two thirds of buyers only use Auto Trader.  
In order to ensure this position is maintained,  
we will continue to invest in improving our site 
experience, maintaining high levels of trust, 
evolving our brand, building our content and 
marketing capabilities, launching new tools  
and functionality for retailers, and deepening  
our partnership with customers.
Many of the changes we are currently 
developing are as significant as any in our 
history in terms of deepening the experience 
we provide to car buyers. These will improve 
our marketplace, enable our customers to 
power their businesses with our technology 
and data platform, whilst moving us towards 
digital retailing.
3. OUR HERITAGE OF INNOVATION
Almost every retail category has been impacted 
by the growing role of the internet in how  
we purchase goods, and the car market is no 
exception. New cars are still at a much earlier 
stage, but researching and shopping for used 
cars online has been commonplace for many 
years. Today over 90% of car buyers use the 
internet for some part of their car buying 
process. However, the physical part of the 
shopping experience is and will remain important 
due to the value and unique characteristics 
and condition of every used car. 
Most car buyers will use the internet to find a 
used car, ensure they’re getting a good deal and 
to check the reputation of the retailer. This is 
because the choice available is significant and 
platforms like Auto Trader make navigating  
the car buying process much simpler than it 
otherwise would be. Our trusted position and 
brand heritage in this area is significant, from 
initially operating as a magazine to the fully 
digital business we are today, leveraging 
technology to support more of the buying and 
selling journey. On Auto Trader buyers are now 
using retailer reviews, seeing professionally 
produced video content, benefitting from 
enriched data about the specification and 
performance of the car, checking the history  
of the vehicle and whether it has outstanding 
finance, seamlessly using artificial intelligence 
(‘AI’) to get a market value for the car they’re 
buying or selling, applying for finance and 
reserving cars online. This continuous 
improvement in the way buyers use Auto Trader 
has underpinned much of our past success and 
we know there are significant opportunities  
to further enhance the consumer experience. 
The shift to digital has also brought real benefits 
to retailers. It has meant they can advertise  
their vehicles as quickly as it takes to photograph 
and upload an advert. The insight they have on 
vehicle performance and what they get for their 
advertising is detailed, real-time, and can be acted 
upon at the click of a button. Over time retailers 
have also accessed our AI models for pricing and 
demand metrics that use almost one million 
vehicle observations a day. This helps customers 
decide which vehicles they should be buying for 
their local area, what prices they can expect at 
retail and how long it is likely to take to sell. These 
products might otherwise have been unattainable 
or have required significant investment by our 
customers, and we have every intention of 
continuing to use our brand, data and technology 
to enable any retailer to access the very best  
tools and achieve their business goals. 
Over time we will continue improving and building 
on these areas, strengthening the partnership we 
have with customers and increasing their use of 
our software products, and unlocking new revenue 
streams for the business.
All this innovation is delivered through our 
well-invested technology platforms, built  
by Auto Trader people who have many years  
of experience enabling infrastructure and 
products for our customers. This year we 
delivered 65,000 software releases (2023: 
51,000) and saw 22.1 million API calls a week 
(2023: 10.2 million). 
4. A FOCUSED AND CONSISTENT STRATEGY
Our strategy as set out at our investor day in 
September 2022 outlined three strategic focus 
areas: our marketplace; our platform; and digital 
retailing. These areas are closely interconnected, 
as our platform and digital retailing capabilities 
build on the strengths of our marketplace whilst 
also deepening our relationships with customers 
and car buyers. These have all been multi-year 
investments which have progressed over the 
past 12 months and are covered in more detail in 
Catherine’s update on our strategic progress. 
5. OUR PURPOSE AND CULTURE
Our purpose is Driving Change Together. 
Responsibly, which encompasses our ways of 
working and our culture. Culture has been a 
fundamental part of the changes we’ve made 
and the results we’ve achieved for at least 10 
years. As an organisation we aim to be purpose 
driven, principled, and values led. Whilst it  
lacks precision, our culture is often described 
internally as ‘doing the right thing’, described as 
‘Responsibly’ in our purpose. Within this we’re 
looking to achieve a balance between investing 
in the future, performing today and ensuring  
our customers and other stakeholders see the 
benefits of working with us.
‘Driving Change’ runs deep within the 
organisation. We are restless, self-critical and 
comfortable embracing new and disruptive 
technology, which is something the organisation 
has done for decades. We launched our website 
Strategic report
Governance
Financial statements
04
Auto Trader Group plc  Annual Report and Financial Statements 2024

01	 At a glance
03	 CEO’s statement
06	 Market overview
09	 How we create value
14	 Section 172(1) statement
25	 Working responsibly
18	 Key performance indicators
50	 How we manage risk
53	 Principal risks and uncertainties
22	 Financial review
01 – 60
02	 Chair’s statement
10 	 Strategic progress
21	
Non-financial and sustainability 
	
information statement
CEO’s statement continued
back in 1996, which went on to completely 
replace the magazines that were the business 
for much of our 47-year history. When the mobile 
internet arrived, we were quick to launch mobile 
sites and apps some 15 years ago. We embraced 
server virtualisation, then private cloud, then 
public cloud which we completed our full 
transition to last year. We invested in building out 
a new data platform and data science capability 
10 years ago, making artificial intelligence 
available to the automotive industry. This history 
of innovation is a core part of our culture and our 
results. These initiatives take a long time to build 
at scale, but once operational they enable us 
to act fast without the constraints of legacy 
systems and significant technical debt.
‘Together’ points to three aspects of our 
culture. The first is being ‘One’ Auto Trader.  
This refers to working as a single team, not  
in silos, with trust and collaboration over 
hierarchy and bureaucracy. We are one 
organisation which means tech is tech for all  
of Auto Trader, finance is finance for all of 
Auto Trader, product is product for all of 
Auto Trader, marketing is marketing for all of 
Auto Trader. Therefore to progress any piece  
of work or initiative, our people have to talk,  
be aligned with our priorities, listen to each 
other, and collaborate authentically. 
The second important aspect of ‘Together’  
is the way in which we work with customers, 
retailers, manufacturers, leasing companies, 
finance companies and other players in the 
automotive ecosystem. We aim for partnership. 
We believe that there is a lot more we can bring 
to our customers than just the products we sell. 
With our data, brand, people and technology we 
can help our customers achieve their business 
goals, which makes them much more likely  
to understand and use our products, advice, 
insight and services. We believe this will lead  
to a much bigger and more influential business, 
not least because to be successful in areas 
adjacent to our core we often need the advice 
and support of customers.
The third aspect of ‘Together’ is an ownership 
mindset amongst our people which strongly 
reinforces the two points above. In September 
2023 we announced our One Auto Trader 
all-employee share scheme that provides 
employees with an extra 10% of their salary  
in shares each year, vesting over a three-year 
period. This builds on an already strong 
ownership culture, aligns our people with our 
shareholders and can be accommodated 
within our long-term Auto Trader margin  
target of above 70%.
Finally, a big part of our culture and ‘Responsibly’ 
is creating an environment that attracts diverse 
groups of people and enables them to fulfil their 
potential for both the business and themselves. 
This requires long-term commitment to structural 
changes that take years to come to fruition,  
but we are making progress. As an example, like 
all technology companies we would like more 
women engineers, but it is a career still under-
represented by women. To address this, we  
have a range of initiatives including outreach 
programmes with universities and schools, 
graduate and apprenticeship schemes (not 
requiring a computer science degree) and 
retraining. This is just one example, but we apply 
the same thinking to other groups such as the 
neurodivergent, those from ethnically diverse 
backgrounds, the LGBT+ community, those  
with disabilities and those that are later in their 
careers. Our employee-driven networks have 
been instrumental in supporting these efforts 
which represent women, ethnicity, LGBT+, early 
careers, disability and neurodiversity, social 
mobility, parents and age. 
This is by no means a complete view of our 
culture, but hopefully gives some sense of how 
we work at Auto Trader and more importantly 
how it contributes to both execution and the 
results we have achieved this year, this decade, 
and that we aspire to in the years ahead. 
OUTLOOK
The new financial year has started well. 
We anticipate another good year of average 
revenue per retailer (‘ARPR’) growth across all 
three levers. In FY24 there was some positive 
ARPR benefit from the Webzone disposal, as  
on average their retailers were lower yielding, 
which won’t be replicated in FY25. We expect 
ARPR price growth of £90-£100, product growth 
of £120-£130 and stock growth of £20-£40,  
with average retailer forecourts likely to be 
marginally down year-on-year, as market 
conditions continue to return to normal levels. 
Consumer Services and Manufacturer and 
Agency are expected to grow at a rate of 
mid-to-high single digits.
We expect Autorama operating losses to reduce 
year-on-year, despite tight supply conditions in 
the leasing channel for new vehicles continuing. 
Group central costs, which relate to the 
amortisation of Autorama acquired intangibles, 
will be c.£13m for the year.
As mentioned at our last results, in FY25 we will 
exceed the threshold for the UK’s digital services 
tax (‘DST’) which will be taken as an operating 
expense in the core Auto Trader segment. We 
therefore expect FY25 operating profit margins 
within this segment to be 69%, or 71% when 
excluding DST. However, at a Group level we 
expect to see modest margin expansion.
Our capital policy remains unchanged, with most 
surplus cash generated by the business being 
returned to shareholders through dividends and 
share buybacks.
Nathan Coe 
CEO  
30 May 2024
Strategic report
Governance
Financial statements
05
Auto Trader Group plc  Annual Report and Financial Statements 2024

-10%
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FY22
FY23
FY24
01	 At a glance
03	 CEO’s statement
06	 Market overview
09	 How we create value
14	 Section 172(1) statement
25	 Working responsibly
18	 Key performance indicators
50	 How we manage risk
53	 Principal risks and uncertainties
22	 Financial review
01 – 60
02	 Chair’s statement
10 	 Strategic progress
21	
Non-financial and sustainability 
	
information statement
Market overview
A changing new and used car market
We are continually adapting our onsite experience to meet the 
changing needs of both consumers and customers. This is core 
to remaining the UK’s largest automotive marketplace.
NEW CAR REGISTRATIONS 
The new car retail market has been 
challenging and discounting has started  
to return. We are well placed to support 
structural changes in this market, which 
remains a significant opportunity. We  
now have products in market supporting 
franchise retailers, manufacturers and 
leasing companies selling new cars  
directly to consumers on Auto Trader. 
The supply constraints that impacted new 
car registrations over a number of years 
following the pandemic have continued  
to ease over the past 12 months. Total new 
car registrations for financial year 2024 
increased 18% to 2.0 million (2023: 1.7 million), 
with most of the growth coming from the 
fleet segment which has seen low volumes 
over much of the previous three years. 
Despite the Government delaying the ban on 
the sale of new petrol and diesel vehicles, the 
penetration of electric vehicles was stable, 
making up 17% of all registrations (2023: 17%).
USED CAR TRANSACTIONS
The used car retail market has been robust 
throughout the financial year, which we 
expect to continue. Demand is resilient 
with cars continuing to sell faster than 
before the pandemic, and used car  
supply has gradually improved. Trade 
prices softened in the latter months of  
the calendar year, which subsequently 
impacted retail prices, but monthly pricing 
movements have since stabilised.
There were 7.3 million used car 
transactions in the 12 months to March 
2024, up 6% year on year (2023: 6.9 million). 
Supply has gradually improved through the 
year as new car registrations have grown 
through the fleet channel, which has in turn 
increased the availability of ex-fleet stock 
for franchise and independent customers. 
The growth in used car transactions is 
larger than our increase in live car stock on 
site as the speed at which cars have been 
sold has continued to be quicker. 
2.0m
2 
new car registrations in the  
12 months to March 2024,  
+16% year on year (2023: 1.7m)
7.3m
3 
used car transactions in the  
12 months to March 2024,  
+6% year on year (2023: 6.9m)
RETAIL PRICE INDEX 
The Auto Trader Retail Price Index tracks the 
average retail price of used cars based on 
c.800,000 daily pricing observations. Despite 
strong levels of demand on Auto Trader, like-
for-like average retail prices have softened 
over the past 12 months. This has been due  
to increasing supply of both new and used 
vehicles impacting trade prices which have 
then fed into the retail market, coupled with 
an increasing level of discounts on new 
£17,833
1
average price of a used car advertised  
on Auto Trader for the 12 months ending  
March 2024, a decline of 1.3% year on  
year on a like-for-like basis (2023: £17,544)
1.	 Auto Trader internal data.
2.	 Society of Motor Manufacturers & Traders (‘SMMT’). 
3.	 DVLA transaction data. 
  VIEW THE FULL INDEX 
plc.autotrader.co.uk/news-views/retail-price-index
electric vehicles. The average price of a used 
car on Auto Trader for the 12 months ending 
March 2024 was £17,833, a like-for-like decline 
of 1.3% year on year (2023: £17,544). 
Strategic report
Governance
Financial statements
06
Auto Trader Group plc  Annual Report and Financial Statements 2024

01	 At a glance
03	 CEO’s statement
06	 Market overview
09	 How we create value
14	 Section 172(1) statement
25	 Working responsibly
18	 Key performance indicators
50	 How we manage risk
53	 Principal risks and uncertainties
22	 Financial review
01 – 60
02	 Chair’s statement
10 	 Strategic progress
21	
Non-financial and sustainability 
	
information statement
Market overview continued
KEY TREND
Consumer appetite to do more of the car 
buying journey online continues to be strong. 
Our internal research showed that around 7 in 
10 car buyers either have completed or want to 
complete more of their car buying jobs online. 
It’s worth noting though that whilst this desire 
to do more online exists, the forecourt 
experience remains an important part of the 
process for buyers and we expect the car 
buying journey, particularly for used cars, to be 
omnichannel for a number of years to come.
AUTO TRADER PROGRESS
Building on both our marketplace and 
platform strategic focus areas, we are 
bringing more of the car buying journey  
online through our digital retailing solutions. 
Our approach to digital retailing is to be ‘car 
first’ and to enable any retailer (including 
manufacturers and leasing companies) to 
combine an exceptional digital journey with  
a great physical experience. During the last 
financial year, we have further scaled our 
Deal Builder trial to end the year with c.1,100 
retailers on the product and over 40,000 cars. 
Consumer feedback continues to be positive 
and deals are converting at roughly double 
the rate of any other enquiry type, with many 
deals being completed outside of retail  
hours. We also now have a new car leasing 
journey available on Auto Trader. 
STAKEHOLDER PERSPECTIVE
  “We’ve started to get reservations 
coming in after hours, which has made it 
as if we have a 24-hour forecourt, which 
has been really good for us. We wake up in 
the morning and we’ve sold a couple of 
cars, which has been absolutely fantastic. 
It’s really given us the confidence to grow 
our business.”
NIAZ KANJI
General Manager, SR Motors
FUTURE OPPORTUNITIES
Looking ahead, we will continue scaling  
Deal Builder and building out the functionality 
for new vehicle leasing on Auto Trader. For 
Deal Builder we expect to integrate further 
with technology partners and increase  
our penetration with lenders to extend the 
offering to more customer segments.  
We have started to monetise a small cohort  
of customers which we also expect to 
increase over the next 12 months. 
KEY TREND
Changes in supply dynamics, electric vehicle 
demand and wholesale trends are driving 
complexity and volatility in the used car 
market. In turn, it’s creating uncertainty for 
retailers and making forecourt strategies 
harder to manage. 
AUTO TRADER PROGRESS
Up until the end of financial year 2024,  
we had launched two modules of our 
Auto Trader Connect strategy. The first 
gave customers access to our taxonomy, 
improving advert quality, and introduced 
real-time updates between our systems  
and those of our customers. The second 
module gave access to our market leading, 
specification adjusted valuations, enabling 
customers to make quicker and more 
profitable sourcing, advertising and pricing 
decisions. Both these data sets were made 
available in our Retailer Portal or via API.
STAKEHOLDER PERSPECTIVE
  “I think Trended Valuations is 
essential. As retail and trade markets 
don’t always move in sync, a point in time 
trade valuation only tells part of the story 
when sourcing and puts margin at risk 
when you hit the retail market. Trended 
Valuations will provide us with a broader 
view of retail pricing over time, to chart 
the trajectory of a vehicle’s past 
performance and, crucially, where it’s 
forecast to go.”
ANDREW MUFFETT
Group Used Car Buyer, Allen Motor Group
FUTURE OPPORTUNITIES
From 1 April 2024, we made a further module  
of Auto Trader Connect available which 
included Trended Valuations and enhanced 
Retail Check functionality. Combined, this 
powerful new layer of intelligence helps 
retailers confidently understand the past and 
present trends in terms of pricing and demand 
so they can make better decisions when 
buying or retailing vehicles.
More of the buying 
journey moving online
The increasing 
importance of data
Key trends shaping the future of our industry
Strategic report
Governance
Financial statements
07
Auto Trader Group plc  Annual Report and Financial Statements 2024

01	 At a glance
03	 CEO’s statement
06	 Market overview
09	 How we create value
14	 Section 172(1) statement
25	 Working responsibly
18	 Key performance indicators
50	 How we manage risk
53	 Principal risks and uncertainties
22	 Financial review
01 – 60
02	 Chair’s statement
10 	 Strategic progress
21	
Non-financial and sustainability 
	
information statement
Market overview continued
KEY TREND
The new car market has seen increased levels 
of supply throughout the last 12 months, which 
has resulted in growing levels of discounting 
and price reductions. These changes in the 
balance of demand and supply are on top  
of significant structural changes. These 
changes are the growth in electric vehicles; 
new market entrants; a move to more  
direct and digital sales channels; and the 
implementation of agency agreements  
by a number of manufacturers. 
AUTO TRADER PROGRESS
Within our marketplace we continue to invest in 
our new car experience. Franchise customers 
have been able to advertise physical new cars 
for a number of years, and we ended the year 
with c.2,100 paying retailers on this product. 
Alongside this, we have launched a new car 
product allowing manufacturers operating 
an agency model to advertise new cars 
directly to consumers nationally. 
STAKEHOLDER PERSPECTIVE
  “As the availability of new cars 
improves and the pressure from the 
manufacturers to drive volume increases, 
the franchise networks are under 
increasing pressure to drive volume. 
Given the need to drive EV sales as a 
percentage of all new car sales, it is really 
important that we maximise our 
opportunities to showcase our product to 
as many potential customers as possible. 
Auto Trader gives us the perfect platform 
to showcase the Hyundai range to a 
wider audience and to let people know 
that we are a retailer that can look after 
them regarding their new car purchase.”
PAUL SHARP
Retailer Principal of Hyundai Stockport
FUTURE OPPORTUNITIES
With the level of structural change and 
volatile market dynamics likely to continue, 
we believe we can continue to scale the 
products we have available to customers. 
The penetration of franchise customers is 
currently only 50%, which we expect to 
increase over the next 12 months, and as a 
growing number of manufacturers move  
to a more direct sales channel, we expect  
to have them advertising on Auto Trader. 
KEY TREND
The introduction of the Government’s Zero 
Emission Vehicle mandate is the defining 
feature of the electric market in 2024. As 
pressure from Government targets impacts 
the market, price and affordability will likely 
be a key factor in generating consumer 
demand. This has already been seen with 
average new car discount levels increasing 
on electric cars, which has also weighed on 
used electric pricing. As certain brands reach 
price parity in the used market, many buyers 
are considering switching to electric for their 
next purchase. 
AUTO TRADER PROGRESS
Auto Trader’s response to the transition to 
electric focuses on three key stakeholder 
groups: our customers, consumers and partners 
& suppliers, which includes the Government. 
Actions include leveraging our unique market 
position by sharing data and insights on the 
electric transition to assist our customers and 
Government as well as position Auto Trader 
as the voice on the industry in the national 
media. We’re also ensuring our products and 
tools are built to show vital information about 
electric vehicles so that our consumers and 
retailers have the information they need  
when making buying and selling decisions. 
STAKEHOLDER PERSPECTIVE
  “Auto Trader is a key stakeholder 
for the UK Government’s Office for  
Zero Emission Vehicles (‘OZEV’) and a 
workstream lead in OZEV’s Used EV 
Market Steering Group. Auto Trader’s 
engagement and content is fundamental 
to OZEV’s policy making process and 
monitoring the health of the market. Their 
outputs are visual and highly engaging, 
represented by presenters who are clear 
and very well informed. Auto Trader 
content is used in monthly dashboards  
for Department for Transport directors 
and regularly in ministerial briefings.” 
ABDUL CHOWDHURY 
Head of Vehicle Policy, Office for Zero Emission Vehicles
FUTURE OPPORTUNITIES
As the electric market matures and 
Government actions continue to impact, 
Auto Trader has a significant opportunity and 
responsibility to support the development 
of a successful electric market in the UK. 
With demand for electric cars stagnating 
and the second-hand market on the verge 
of substantial supply growth, Auto Trader 
can use its market position and insight  
to guide and support its partners, the 
Government and consumers through  
this once in a lifetime transition. 
Significant changes 
within the new car market
Supporting the  
transition to electric
Key trends shaping the future of our industry continued
Strategic report
Governance
Financial statements
08
Auto Trader Group plc  Annual Report and Financial Statements 2024

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MARKETPLACE
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01	 At a glance
03	 CEO’s statement
06	 Market overview
09	 How we create value
14	 Section 172(1) statement
25	 Working responsibly
18	 Key performance indicators
50	 How we manage risk
53	 Principal risks and uncertainties
22	 Financial review
01 – 60
02	 Chair’s statement
10 	 Strategic progress
21	
Non-financial and sustainability 
	
information statement
How we create value
Our unique network effect
The drivers that set us apart
The core activities we undertake to create value
The value created for our stakeholders
WORKING RESPONSIBLY
Our ESG ethos runs through all 
elements of value creation and 
everything we do as a business.
BRAND & AUDIENCE 
Auto Trader has been trusted for over 45 
years by UK car buyers and sellers, giving 
it the largest UK car buying audience.
TECHNOLOGY
We have a scaleable, cloud-based 
technology platform which enables 
many iterative changes to be made.
DATA
Our proprietary data is increasingly 
embedded across the automotive  
value chain. 
PEOPLE & CULTURE 
Our values-led culture underpins  
a fast-moving, collaborative and 
community-minded environment.
INVESTMENT
We have a high return, capital light 
business model, which enables us  
to invest in the business. 
LONG-TERM FOCUS
The strength of our business model 
enables us to take a long-term approach 
to our products and technology.
FOR CONSUMERS
Our marketplace offers consumers the 
widest choice of vehicles in the UK, with  
tools that increase trust and transparency  
in the buying process.
FOR CUSTOMERS
We offer the most effective sales channel 
for retailers, and are the industry leading 
technology and data platform for our wider 
pool of partners.
FOR OUR PEOPLE
We continue to evolve our unique culture to 
ensure everyone can develop and achieve 
their career aspirations.
FOR PARTNERS & SUPPLIERS
We work collaboratively in partnership, increasing 
revenue from shared opportunities whilst ensuring 
we have fair trading and robust terms and conditions.
FOR THE COMMUNITY & THE ENVIRONMENT
Every employee is provided up to two volunteering 
days each year, within local communities. The 
environment is a key consideration for our business. 
We have a clear plan for net zero and helping 
consumers shift to electric vehicles.
FOR INVESTORS
Given our strong cash generation, a high proportion 
of our profit is returned to shareholders in the form 
of dividends and share buybacks.
Strategic report
Governance
Financial statements
09
Auto Trader Group plc  Annual Report and Financial Statements 2024

W
O
RK
IN
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SP
O
NS
IB
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01	 At a glance
03	 CEO’s statement
06	 Market overview
09	 How we create value
14	 Section 172(1) statement
25	 Working responsibly
18	 Key performance indicators
50	 How we manage risk
53	 Principal risks and uncertainties
22	 Financial review
01 – 60
02	 Chair’s statement
10 	 Strategic progress
21	
Non-financial and sustainability 
	
information statement
  READ MORE P25
A key part of our purpose is responsibly. Whilst it 
lacks precision, our culture is often described 
internally as ‘doing the right thing’.
This ensures we strive to make a positive difference to 
our people, the automotive industry, our communities 
and the wider environment.
Marketplace
Be the best place to buy a car
Platform
Be the industry’s data and technology platform
Digital retailing
Be the enabler for all retailers to sell online
  Working responsibly
Driving Change Together.  
Responsibly.
Our purpose continues to be Driving Change Together. 
Responsibly. We deliver on this through our three 
strategic focus areas, alongside our commitment  
to working responsibly.
INTRODUCTION
Our strategy as set out at our investor day in 
September 2022 outlined three strategic focus 
areas: our marketplace; our platform; and 
digital retailing. These areas are closely 
interconnected, as our platform and digital 
retailing capabilities build on the strengths of 
our marketplace whilst also deepening our 
relationships with customers and car buyers. 
Our marketplace has grown in the number of 
both buyers and sellers using Auto Trader. We’ve 
continued to develop our technology platform 
which has allowed us to launch further modules 
of Auto Trader Connect. On digital retailing, we 
have scaled our Deal Builder proposition which 
continues to receive positive feedback. 
  “We’ve made significant 
progress this year across all three 
of our strategic focus areas.”
Strategic progress
Catherine Faiers
Chief Operating Officer
DIGITAL RETAILING
PLATFORM
MARKETPLACE
Strategic report
Governance
Financial statements
10
Auto Trader Group plc  Annual Report and Financial Statements 2024

01	 At a glance
03	 CEO’s statement
06	 Market overview
09	 How we create value
14	 Section 172(1) statement
25	 Working responsibly
18	 Key performance indicators
50	 How we manage risk
53	 Principal risks and uncertainties
22	 Financial review
01 – 60
02	 Chair’s statement
10 	 Strategic progress
21	
Non-financial and sustainability 
	
information statement
Marketplace
  KPIS P18
  RISKS P53
2024 PROGRESS
Our marketplace saw strong revenue and 
operating profit growth in the year, with double 
digit growth across all three revenue segments 
for the first time since our IPO in 2015. The 
largest area of revenue comes from retailer 
customers, where forecourt numbers were 
broadly consistent and we increased average 
revenue per retailer (‘ARPR’) by 12%. This growth 
came from all three levers: price, stock and 
product. Our annual pricing and product event, 
which took effect in April, included a further 
module of Auto Trader Connect as we look to 
embed our data and insight into customers’ 
businesses to enable them to make better, 
faster decisions. Our advertising packages 
continue to perform well with penetration 
above our standard package averaging 35%  
of retailer stock over the year (2023: 32%,  
March 2024: 34%).
Within our marketplace we remain committed 
to building our new car experience. Franchise 
customers have been able to advertise 
physical new cars for a number of years,  
and we ended the year with c.2,100 paying 
retailers on this product (March 2023: c.1,900). 
Alongside this, we have launched a product 
allowing manufacturers operating an agency 
model to advertise new cars directly to 
consumers nationally. 
This revenue is included in the Manufacturer 
and Agency line. Critical to having the best new 
car buying experience is ensuring we are the 
research destination for electric vehicles 
(‘EVs’). To support this, we have added new EV 
content, tools and evolved search. We have 
also actively started to incorporate EVs into  
our marketing campaigns, launched new media 
partnerships to promote EVs, hosted live 
events, and continued our successful monthly 
EV giveaway.
We have continued to share our data  
and insight with retailers, the industry and 
Government to help inform public policy  
and regulation to support the mass adoption 
of EVs. During the period we continued our 
programme of political engagement, which 
included giving evidence to a House of  
Lords Committee, presenting our data  
to key ministers, and supporting Transport  
for London’s Ultra Low Emission Zone  
(‘ULEZ’) expansion and the associated 
scrappage scheme. 
FUTURE OPPORTUNITIES
We continue to consider ways in which  
we can build consumer trust in our core 
marketplace. We also see an opportunity 
to improve our search experience, 
particularly in the ways we use data 
to create a more personalised search 
experience for consumers. 
Whilst we have made good progress on 
new cars in the year, there is still much 
work to do. The penetration of franchise 
customers is currently only 50%, which  
we expect to increase over the next 12 
months, and as a growing number of 
manufacturers move to a more direct 
sales channel, we expect to have them 
advertising on Auto Trader.
HOW WE MEASURE PROGRESS
•	 Revenue
•	 Average revenue per retailer (‘ARPR’)
•	 Operating profit (and margin)
•	 Basic EPS
•	 Cash generated from operations
•	 Cross platform visits
•	 Cross platform minutes
•	 Number of retailer forecourts
•	 Live car stock
•	 Employee engagement
ASSOCIATED RISKS
•	 Automotive economy, market and business 
environment
•	 Climate change
•	 Employees
•	 Reliance on third parties and partners
•	 IT systems and cyber security
•	 Failure to innovate: disruptive technologies 
and changing consumer behaviours
•	 Legal and regulatory compliance
•	 Competition
•	 Brand and reputation
Strategic progress continued
12%
ARPR growth in the year, with 
positive contribution from all  
3 levers (2023: 10%)
35%
of retailer stock above our standard 
package level (2023: 32%)
Strategic report
Governance
Financial statements
11
Auto Trader Group plc  Annual Report and Financial Statements 2024

01	 At a glance
03	 CEO’s statement
06	 Market overview
09	 How we create value
14	 Section 172(1) statement
25	 Working responsibly
18	 Key performance indicators
50	 How we manage risk
53	 Principal risks and uncertainties
22	 Financial review
01 – 60
02	 Chair’s statement
10 	 Strategic progress
21	
Non-financial and sustainability 
	
information statement
Platform
FUTURE OPPORTUNITIES
We plan to further embed our data  
and usage of Auto Trader Connect with 
retailers. We will also continue to deepen 
relationships with third-party software 
providers, OEMs and lenders to further 
develop our proposition.
Strategic progress continued
65,000 
software releases over the year 
(2023: 51,000)
>75%
of retailers benefitting from our 
Auto Trader Connect modules: 
Retail Essentials and Valuations 
  KPIS P18
  RISKS P53
2024 PROGRESS
In April 2023 we made our second module of 
Auto Trader Connect, Valuations, available to 
customers as part of our annual pricing and 
product event. This provides specification 
and condition adjusted valuations within  
our Retailer Portal and via our Auto Trader 
Connect APIs, enabling third parties and 
retailers to directly integrate these into their 
core systems. In April 2024 we launched a 
further module of Auto Trader Connect 
providing retailers with Trended Valuations 
and enhanced Retail Check functionality. 
Combined, these tools help retailers 
confidently understand the past and present 
trends in terms of pricing and demand so  
they can make better decisions when buying  
or retailing vehicles.
Making our platform accessible also  
enables our customers to benefit from the 
multi-year investment we have made in our 
data platform and data science capability. 
Over many years we have improved the 
quality of our data, most of which is 
proprietary. We acquired Kee Resources for 
vehicle taxonomy, have integrated build-
level data from manufacturers, collated 
many observations on our platform and more 
recently have sourced granular vehicle data to 
provide our own provenance checks. As part of 
our platform strategy, we continue to integrate 
with lenders to enable a full digital automotive 
finance journey on Auto Trader. While we are 
not directly impacted by the current FCA 
investigation into discretionary commission 
arrangements, we believe it should lead to a 
more consistent and transparent car buying 
journey for consumers, which we are well 
placed to provide on Auto Trader.
HOW WE MEASURE PROGRESS
•	 Auto Trader Connect integrations
•	 Number of lender integrations
•	 Number of product releases
ASSOCIATED RISKS
•	 Reliance on third parties and partners
•	 IT systems and cyber security
•	 Failure to innovate: disruptive technologies 
and changing consumer behaviours
Strategic report
Governance
Financial statements
12
Auto Trader Group plc  Annual Report and Financial Statements 2024

01	 At a glance
03	 CEO’s statement
06	 Market overview
09	 How we create value
14	 Section 172(1) statement
25	 Working responsibly
18	 Key performance indicators
50	 How we manage risk
53	 Principal risks and uncertainties
22	 Financial review
01 – 60
02	 Chair’s statement
10 	 Strategic progress
21	
Non-financial and sustainability 
	
information statement
Strategic progress continued
FUTURE OPPORTUNITIES
Looking ahead, we will continue scaling 
Deal Builder and building out the 
functionality for new vehicle leasing on 
Auto Trader. For Deal Builder we expect 
to integrate further with technology 
partners and increase our penetration 
with lenders to extend the offering to 
more customer segments. We have 
started to monetise a small cohort  
of customers which we also expect 
 to increase over the next 12 months.
c.1,100 
Deal Builder customers live in 
March 2024 (March 2023: c.50)
Digital retailing
c.16,000
deals in the period (2023: c.200)
  KPIS P18
  RISKS P53
2024 PROGRESS
To strengthen our marketplace, we are 
looking to provide a deeper car buying and 
selling experience on Auto Trader, allowing 
car buyers and retailers to extend beyond 
some of the constraints of a physical 
forecourt and sales process. 
Our main focus has been to develop and  
scale our Deal Builder product for used cars, 
where car buyers can carry out as much  
of the journey as they want on Auto Trader, 
completing the rest of the transaction on  
the forecourt, over the phone or through a 
combination of channels. We launched  
Deal Builder last year, which uses Auto Trader 
technology to enable car buyers to get a 
part-exchange valuation, apply for finance and 
reserve a car online. Launched as a trial, we have 
increased the volume of customers to c.1,100 
retailers (March 2023: c.50) with over 40,000 cars 
live at the end of March 2024. Over the past 12 
months, we have continued to improve the onsite 
experience and generated 16,000 deals with a 
reservation in the period (2023: c.200). Consumer 
feedback continues to be positive and deals  
are converting at roughly double the rate of  
any other enquiry type, with many deals being 
completed outside of retail hours. In January 
2024, we trialled monetisation with a small 
cohort of customers paying a transaction fee 
(0.25%) linked to the price of the vehicle which  
is charged on submission of a deal.
In parallel to Deal Builder, we are working to 
enable a digital retailing journey for new cars. 
Throughout the year we have further integrated 
leasing deals for cars, vans and pickups into  
the core Auto Trader search experience. Our car 
leasing tab consolidates all available deals and 
provides a full checkout journey on Auto Trader. 
The personal leasing market has been 
constrained by tight supply throughout the year, 
but in time we expect supply through this channel 
to improve. Autorama delivered 7,847 vehicles 
across the period (2023, from 22 June acquisition 
date: 6,895), with average commission and 
ancillary revenue per vehicle delivered of £1,631 
(2023: £1,624). 
HOW WE MEASURE PROGRESS
•	 Number of Deal Builder customers
•	 Number of Deal Builder live stock
•	 Number of submitted deals
•	 Number of leasing vehicles delivered
ASSOCIATED RISKS
•	 Reliance on third parties and partners
•	 IT systems and cyber security
•	 Failure to innovate: disruptive technologies 
and changing consumer behaviours
•	 Legal and regulatory compliance
Catherine Faiers 
COO 
30 May 2024
Strategic report
Governance
Financial statements
13
Auto Trader Group plc  Annual Report and Financial Statements 2024

01	 At a glance
03	 CEO’s statement
06	 Market overview
09	 How we create value
14	 Section 172(1) statement
25	 Working responsibly
18	 Key performance indicators
50	 How we manage risk
53	 Principal risks and uncertainties
22	 Financial review
01 – 60
02	 Chair’s statement
10 	 Strategic progress
21	
Non-financial and sustainability 
	
information statement
Section 172(1) statement
Considering our stakeholders
  WORKING RESPONSIBLY P25
  HOW WE CREATE VALUE P09
  MARKET OVERVIEW P06
The Directors of the Company have acted in the way that they consider,  
in good faith, would be most likely to promote the success of the Company 
for the benefit of its members as a whole, having due regard in doing so  
for the matters set out in section 172 (1) (a) to (f) of the Companies Act 2006.
In order to achieve our purpose and to 
continue to deliver long-term success, 
we understand the importance of 
building and maintaining meaningful 
and mutually beneficial relationships 
with our stakeholders, identifying what 
is important to them and understanding 
the long-term impact of our business 
on the industry and the environment. 
The Board and Operational Leadership 
Team lead the business in maintaining 
our high standards of business conduct. 
A well established stakeholder 
framework is applied to all papers 
submitted to the Board and is at  
the centre of discussions in the 
boardroom. This enables the decision-
makers to do the right thing whilst 
considering the balance of interests  
of affected stakeholders. The Board 
acknowledges that not every decision 
it makes will necessarily result in  
a positive outcome for all of our 
stakeholders. But by understanding  
our stakeholders, and by considering 
their diverse needs, the Board 
factors into boardroom discussions 
the potential impact of our decisions 
on each stakeholder group, and of  
the other matters required by S172(1).
We are driving change in an 
industry that needs to evolve  
to adapt to changing consumer 
needs, and the impact of 
electric vehicles. 
Our business model results in 
bringing together a diverse set  
of stakeholders – consumers, 
customers (including retailers, 
manufacturers and other 
customers), suppliers and  
partners – underpinned by our 
collaborative, people-led culture.
We are committed to act 
responsibly through our focus 
on diversity and inclusion, 
environmental sustainability 
and maintaining high levels  
of ethical conduct, trust and 
transparency.
SECTION 172 MATTERS
Our purpose is  
Driving Change Together. Responsibly.
CONSIDERING THE LONG-TERM CONSEQUENCES OF OUR DECISIONS
Material decisions  
made P15
How we create value P09
Strategic progress P10
CONSIDERING THE INTERESTS OF OUR EMPLOYEES
Our people  
& communities P40
How we create value P09
Our stakeholders P16
THE NEED TO FOSTER GOOD RELATIONSHIPS WITH OUR STAKEHOLDERS
How we create value P09
Our stakeholders P16
CONSIDERING OUR IMPACT ON THE ENVIRONMENT AND OUR COMMUNITY
TCFD disclosures P29
Report of the Corporate 
Responsibility Committee P78
Our ESG strategy P25
MAINTAINING HIGH STANDARDS OF CONDUCT
Our governance & 
compliance P46
Governance P61
How we manage risk P50
ACTING FAIRLY BETWEEN STAKEHOLDERS
How we create value P09
Our stakeholders P16
Strategic report
Governance
Financial statements
14
Auto Trader Group plc  Annual Report and Financial Statements 2024

01	 At a glance
03	 CEO’s statement
06	 Market overview
09	 How we create value
14	 Section 172(1) statement
25	 Working responsibly
18	 Key performance indicators
50	 How we manage risk
53	 Principal risks and uncertainties
22	 Financial review
01 – 60
02	 Chair’s statement
10 	 Strategic progress
21	
Non-financial and sustainability 
	
information statement
Section 172(1) statement continued
  OUR PURPOSE-DRIVEN STRATEGY P10
CONTEXT 
Our people are one of our most valuable assets and 
we continuously work towards enhancing the overall 
employee experience. We take a holistic approach 
towards employee remuneration, to ensure that it 
remains fair, competitive and transparent. We have 
made improvements over recent years around 
pension arrangements, salary benchmarking and 
ensuring the application of a Real Living Wage,  
as set by the Real Living Wage Foundation, is our 
minimum salary level across the business. 
Over a number of years, the Board has considered 
how best to enable our people to participate in the 
success of their efforts and encourage a culture of 
shared ownership, to align employees’ interests with 
that of shareholders, to enhance attraction and 
retention, and to improve the overall total reward 
package for employees. During 2023, the Board 
considered and approved a new all-employee 
scheme which we believe will achieve these aims. 
BOARD CONSIDERATIONS
As outlined above, the Board considered the impact on 
employees, and concluded that a new share scheme 
which aimed to increase a culture of ownership would 
benefit employees, as an enhancement of the current 
employee remuneration package. 
Given the significant financial commitment, the Board 
devoted considerable time to reviewing the financial 
impact on the business. The awards are to be granted 
annually to employees, based on a value of 10% of 
base salary, vesting over a three-year period, and 
therefore the cost would increase in each subsequent 
year before reaching a stable ongoing cost. 
The Board considered that the scheme would have  
a positive impact on employee engagement, 
retention and attraction, and would strengthen  
our overall proposition in a competitive market.
From an investor perspective, although the awards 
do carry a financial cost and will be dilutive, this  
is within the limits prescribed by the Investment 
Association. The awards are intended to further 
align employees’ interest with that of shareholders. 
OUTCOME 
Overall, the Board agreed that the all-employee 
share award was in the best long-term interests of the 
business, and would provide a fair, transparent and 
inclusive way to enable our people to benefit from the 
business success they have helped to create, and a 
cost-effective way of providing long-term reward.
RELEVANT STAKEHOLDERS
•	 Our people
•	 Investors
CONTEXT 
Over the past 24 months the new car market has 
seen increased structural changes. These include 
the growth in electric vehicles; new market entrants; 
a move to more direct and digital sales channels; 
and the implementation of agency agreements  
by a number of manufacturers. Part of our strategy 
is to ensure Auto Trader is as relevant to new car 
buyers as it is for used cars. 
BOARD CONSIDERATIONS
In light of these ongoing structural changes the 
Board has had to consider a number of new product 
launches and their impact on different stakeholder 
groups. When buying an electric car for the first time, 
the considerations are different to when buying a 
combustion engine. It became clear that the content 
and search experience available on Auto Trader to 
purchase an electric car needed further investment 
to support consumers making more environmentally 
friendly vehicle choices.
With changing distribution models, the Board had to 
consider the competing nature of franchise customers, 
manufacturers selling direct and personal leasing as 
different methods by which new cars can potentially 
be sold. As well as the sellers, the Board also had to 
consider car buyers and ensuring that Auto Trader 
continues to offer the best range of choice.
OUTCOME 
Whilst further work is still required, we have added 
new EV content, tools and evolved search. We  
have also actively started to incorporate EVs into 
our marketing campaigns, launched new media 
partnerships to promote EVs, hosted live events,  
and continued our successful monthly EV giveaway.
The number of franchise customers advertising  
new cars on Auto Trader grew in the year, despite  
a change to our commercial model. 
We have launched a new car product allowing 
manufacturers operating an agency model to 
advertise new cars directly to consumers nationally. 
Importantly, this product is not available to 
manufacturers operating a franchise model. 
Throughout the year we have further integrated 
leasing deals for cars, vans and pickups into the core 
Auto Trader search experience. Our car leasing tab 
consolidates all available deals and provides a full 
checkout journey on Auto Trader.
RELEVANT STAKEHOLDERS
•	 Customers 
•	 Consumers
•	 The community & the environment
ALL-EMPLOYEE SHARE AWARD 
RELEVANT STRATEGIC PRIORITIES:
NEW CAR PRODUCTS ON AUTO TRADER 
RELEVANT STRATEGIC PRIORITIES:
Material decisions taken by the Board
We set out below two examples of material decisions made during the financial year 
with an explanation of how we considered the needs of our stakeholders in each.
An extra
10%
of salary awarded in 
shares each year
c.2,100
paying new car retailers in  
March 2024 (March 2023: c.1,900)
Marketplace
OUR STRATEGIC PRIORITIES
Digital retailing
Platform
Working responsibly
Strategic report
Governance
Financial statements
15
Auto Trader Group plc  Annual Report and Financial Statements 2024

01	 At a glance
03	 CEO’s statement
06	 Market overview
09	 How we create value
14	 Section 172(1) statement
25	 Working responsibly
18	 Key performance indicators
50	 How we manage risk
53	 Principal risks and uncertainties
22	 Financial review
01 – 60
02	 Chair’s statement
10 	 Strategic progress
21	
Non-financial and sustainability 
	
information statement
Section 172(1) statement continued
Maintaining stakeholder relationships
  OUR MATERIALITY ASSESSMENT P26
We highlight below some of our key stakeholders, and we discuss why they are important 
to us, what matters to them and, crucially, the ways in which we as an organisation,  
and the Board, effectively engage with them and what actions we take as a result. 
Our environment
MATERIAL ISSUES
Our people & communities
Our governance & compliance
CONSUMERS
WHY ARE OUR CONSUMERS 
IMPORTANT TO US? 
Maintaining a large, engaged 
consumer base of in-market car 
buyers, sellers and researchers 
who have high levels of trust  
and confidence in Auto Trader, 
underpins the success of our 
business model.
WHAT MATTERS TO OUR 
CONSUMERS? 
•	 Comprehensive choice  
of vehicles.
•	 Ease of buying or selling  
a vehicle.
•	 Clear and transparent 
information about the vehicle, 
seller and payment options.
•	 Ever present service, offering 
good levels of consumer 
support and responsive 
communication.
HOW DO WE ENGAGE WITH THEM?
•	 Speaking to consumers regularly 
for research and insight. 
•	 Continual feedback on our user 
experience through on and 
offsite surveys.
•	 Regular consumer user testing 
of new products, services and 
brand designs of our website.
•	 Consumer facing teams 
operating seven days a week.
•	 Social media and marketing 
channels.
WHAT ACTIONS DID WE TAKE?
•	 Holding workshops with people 
who are neurodiverse and 
potentially vulnerable 
consumers, which feeds into 
our consumer facing products 
(for example, their thoughts  
on how we display finance).
•	 Outputs of consumer research 
shared with Operational 
Leadership Team (‘OLT’)  
and Board to factor into 
decision-making.
MATERIAL ISSUES 
2   Data privacy and security
4   Product innovation
5   Customer satisfaction 
11   Driving transparency
CUSTOMERS
(retailers, manufacturers and other customers)
WHY ARE OUR CUSTOMERS 
IMPORTANT TO US? 
Our partnerships with almost 14,000 
vehicle retailers, with manufacturers 
and other customers (such as 
leasing companies) mean that  
we continue to have the greatest 
choice of vehicles for consumers. 
The majority of our revenue is 
generated from our customers.
WHAT MATTERS TO OUR 
CUSTOMERS? 
•	 High-quality access to a large 
volume of car buyers.
•	 Making the car selling process 
more efficient.
•	 Sourcing vehicles.
•	 Access to trusted data to make 
informed sourcing and disposing 
decisions.
•	 Receiving value for money from 
Auto Trader, product quality  
and cost.
•	 Building strong partnerships.
HOW DO WE ENGAGE WITH THEM?
•	 Retailer sentiment surveys, 
evaluating product 
improvements and value.
•	 OLT engages in a business 
partnering programme.
•	 Sales teams, both telesales and 
field sales, are in constant 
dialogue with all our customers. 
•	 Customers attend select  
Board meetings.
•	 Regular thought leadership  
and insight-driven reports, such 
as the Road to 2030 Report.
•	 Hosting regular forums with  
CEOs of big and mid-tier retailers, 
OEMs, car supermarkets and 
automotive finance companies 
to share latest data and insight.
WHAT ACTIONS DID WE TAKE?
•	 Hosting industry insight events, 
masterclasses and webinars  
to support our retailers on  
topical issues. 
•	 Beta testing product launches 
such as Deal Builder to optimise 
performance.
•	 Expanding the provision of data 
to retailers with products such  
as ATConnect.
MATERIAL ISSUES 
2   Data privacy and security
4   Product innovation
5   Customer satisfaction 
6   Pricing fairness 
8   Advocacy 
OUR PEOPLE
WHY ARE OUR PEOPLE 
IMPORTANT TO US? 
Our people are fundamental to our 
continued success. This requires us 
to attract new talent and to nurture, 
motivate and inspire a highly skilled 
workforce. We commit to ensuring 
that we continue to build a diverse 
and inclusive culture where 
everyone feels valued and able  
to achieve their full potential. 
WHAT MATTERS TO OUR PEOPLE? 
•	 Fair reward, recognition  
and benefits.
•	 Training, career development 
and progression.
•	 Working conditions, environment 
and wellbeing.
•	 An inclusive values-led culture.
HOW DO WE ENGAGE WITH THEM?
•	 Board Engagement Guild 
engages directly with the Board 
(without management present) 
on matters which are important 
to our people or topics which  
are current and relevant.
•	 Regular employee check- 
in surveys. 
•	 Health and safety assessments.
•	 Wellbeing forums.
•	 Independent whistleblowing 
service.
•	 Hosting biannual all- 
employee conferences, and 
regular CEO and OLT virtual 
business updates.
WHAT ACTIONS DID WE TAKE?
•	 Inclusive Leadership 
Programme and Diverse Talent 
Accelerator, which focuses  
on developing diverse talent 
across the business.
•	 Continual review and refresh  
of annual employee benefits. 
•	 Regular benchmarking of  
salary and benefits in line  
with the market.
•	 Launch of new all-employee 
share award and continuing  
with annual Save As You Earn 
share scheme.
•	 Refreshed values and embedded 
through workshops. 
MATERIAL ISSUES 
2   Data privacy and security
3   Employee wellbeing, 
engagement and safety
7   Investment in talent 
10   Diversity and inclusion 
16   Ethics and integrity
17   Remuneration
Strategic report
Governance
Financial statements
16
Auto Trader Group plc  Annual Report and Financial Statements 2024

01	 At a glance
03	 CEO’s statement
06	 Market overview
09	 How we create value
14	 Section 172(1) statement
25	 Working responsibly
18	 Key performance indicators
50	 How we manage risk
53	 Principal risks and uncertainties
22	 Financial review
01 – 60
02	 Chair’s statement
10 	 Strategic progress
21	
Non-financial and sustainability 
	
information statement
Section 172(1) statement continued
Where engagement doesn’t take place directly with the Board, 
the output of this engagement is fed back to the Board and/or 
a Board Committee via comprehensive reports throughout the 
year detailing stakeholder views, which informs their decisions. 
A deeper understanding of our stakeholders and their  
diverse areas of interest enables us to factor into boardroom 
discussions the potential impact and long-term consequences 
of our decisions on each stakeholder group.
PARTNERS & SUPPLIERS
WHY ARE OUR PARTNERS AND 
SUPPLIERS IMPORTANT TO US? 
We rely on our suppliers and 
partners to provide technology 
infrastructure, supply of data 
about vehicles and their financing, 
and in the fulfilment of some of our 
revenue generating products. 
Building trusted partnerships helps 
us to work better together and 
continue to provide the highest 
quality products and services.
WHAT MATTERS TO OUR 
PARTNERS AND SUPPLIERS? 
•	 Working collaboratively  
on innovations.
•	 Increasing revenue from  
shared opportunities.
•	 Fair trading and terms  
and conditions.
•	 Building long-term 
relationships. 
HOW DO WE ENGAGE WITH THEM?
•	 Maintaining regular 
engagement with suppliers  
and partners at senior level.
•	 Procurement processes in  
place to onboard new suppliers 
into our business, as well as 
arranging regular check-ins  
for ongoing relationships.
•	 Agreeing ways of working with 
new suppliers or partners and 
providing feedback during 
ongoing projects.
•	 Encouraging an open dialogue to 
ensure we work collaboratively 
and share learnings.
WHAT ACTIONS DID WE TAKE?
•	 Regular monitoring and review 
of financial and operating 
resilience.
•	 Analyse the time taken to pay 
suppliers via regular reporting.
•	 Applying our Ethical 
Procurement Policy which helps 
us to take a holistic view based 
on cultural alignment when 
deciding which suppliers and 
partners we should work with.
MATERIAL ISSUES 
4   Product innovation
13   Responsible supply chain
16   Ethics and integrity
THE COMMUNITY & THE ENVIRONMENT
WHY OUR COMMUNITY  
AND OUR ENVIRONMENT  
ARE IMPORTANT TO US? 
We aim to give back more to the 
planet than we take out and protect 
our business from the impact of 
climate change. We also strive  
to create stronger communities  
and have a positive social and 
environmental impact.
WHAT MATTERS TO OUR 
COMMUNITY AND OUR 
ENVIRONMENT? 
•	 Energy usage and carbon 
emissions. 
•	 The transition to electric vehicles. 
•	 Supporting and working with,  
and in, the local communities  
in which we operate.
•	 Environmental, Social and 
Governance (‘ESG’) factors.
HOW DO WE ENGAGE WITH THEM?
•	 Employee networks managing 
our charitable support including 
our Auto Trader Community Fund 
and our sustainability strategy.
•	 Supporting organisations such  
as Manchester Digital and the 
Automotive 30% Club, and local 
schools and colleges through  
our STEM ambassadors.
•	 Sharing data and insight with 
industry bodies and Government 
departments to support policy 
required to enable the mass 
adoption of electric vehicles.
WHAT ACTIONS DID WE TAKE?
•	 Corporate Responsibility 
Committee holds the business  
to account on its cultural KPIs.
•	 Carbon Literacy training for  
all employees and funding an 
automotive toolkit for industry use.
•	 Environmental Strategy working 
group, responsible for leading  
our carbon reduction plans  
and reporting in line with the 
TCFD framework.
•	 Conduct regular consumer 
research and user testing to 
understand what information  
is most helpful when buying  
an electric vehicle.
•	 Charitable donations of £621k.
•	 719 volunteering days.
MATERIAL ISSUES 
1   Climate
9   Making a difference to our local communities and industries
10   Diversity and inclusion
INVESTORS
WHY ARE OUR INVESTORS 
IMPORTANT TO US? 
Maintaining a continuous transparent 
dialogue with current and potential 
investors promotes confidence, 
resulting in continued access to 
capital to enable us to invest in the 
long-term success of the business.
WHAT MATTERS TO OUR INVESTORS? 
•	 Financial performance including 
a balanced and fair 
representation of financial 
results and future prospects.
•	 Share price performance  
and return.
•	 Reasonable Executive and 
workforce remuneration practices.
•	 High governance standards.
•	 A continued focus on 
environmental and social issues.
HOW DO WE ENGAGE WITH THEM?
•	 Open, honest and balanced 
communication available to  
all shareholders.
•	 Private shareholders encouraged 
to communicate with the Board 
through ir@autotrader.co.uk.
•	 Comprehensive investor  
relations programme. 
•	 Annual Report, AGM, corporate 
website and regulatory news 
announcements.
•	 Dialogue with proxy advisors  
and other agencies.
•	 The Chair and the Chair of the 
Remuneration Committee made 
contact and corresponded with 
investors throughout the year.
•	 Governance-related meetings 
attended by the Chair or another 
Non-Executive Director.
•	 Feedback regularly provided  
to the Board.
•	 Relevant industry-related data 
and internally produced market 
reports shared with analysts. 
WHAT ACTIONS DID WE TAKE?
•	 Continuing our capital policy  
and share buyback programme. 
•	 Presenting a Remuneration 
Policy that is aligned with 
investors’ interests following  
a successful consultation.
•	 Extended our debt facility. 
•	 Implementing succession 
planning to maintain 
independence on the Board. 
•	 Continued focus on enhancing 
transparency and usefulness  
of information. 
MATERIAL ISSUES 
4   Product innovation
12   Digital infrastructure
14   Responsible tax strategy  
and total tax contribution
15   Corporate governance
16   Ethics and integrity
17   Remuneration
  OUR MATERIALITY ASSESSMENT P26
Our environment
MATERIAL ISSUES
Our people & communities
Our governance & compliance
Strategic report
Governance
Financial statements
17
Auto Trader Group plc  Annual Report and Financial Statements 2024

2024
2023
2022
570.9
500.2
432.7
2024
2023
2022
2,721
2,437
2,210
2024
2023
2022
348.7
277.6
Margin 61%
Margin 55%
303.6
Margin 70%
2024
2023
2022
28.15
25.01
25.61
2024
2023
2022
379.0
327.4
328.1
01	 At a glance
03	 CEO’s statement
06	 Market overview
09	 How we create value
14	 Section 172(1) statement
25	 Working responsibly
18	 Key performance indicators
50	 How we manage risk
53	 Principal risks and uncertainties
22	 Financial review
01 – 60
02	 Chair’s statement
10 	 Strategic progress
21	
Non-financial and sustainability 
	
information statement
Key performance indicators
We measure our performance 
through a defined set of financial, 
operational and cultural KPIs.
Measuring  
our performance
OUR STRATEGIC PRIORITIES
OUR PRINCIPAL RISKS AND UNCERTAINTIES
1.	 Automotive economy, market and  
business environment
2.	 Climate change
3.	 Employees
4.	 Reliance on third parties and partners
5.	 IT systems and cyber security
6.	 Failure to innovate: disruptive technologies 
and changing consumer behaviours
7.	 Legal and regulatory compliance
8.	 Competition
9.	 Brand and reputation
10.	External catastrophic and geo-political events
1-10. All principal risks could impact this KPI
FINANCIAL
DEFINITION
The Group generates revenue from Auto Trader and 
Autorama. There are three streams within Auto Trader: 
Trade, Consumer Services and Manufacturer and 
Agency. Trade revenue is broken down into three 
categories: Retailer, Home Trader and Other, with 
Consumer Services similarly split into Private and 
Motoring Services. Autorama revenue is split into Vehicle 
and Accessory Sales, and Commission and Ancillary. 
PROGRESS
Group revenue increased 14% year on year, with the  
main driver of growth being Retailer revenue, supported 
by all other revenue lines. 
Revenue
£m
DEFINITION
Average revenue per retailer (‘ARPR’) is calculated by 
taking the average monthly revenue generated from 
retailer customers and dividing by the average monthly 
number of retailer forecourts who subscribe to an 
Auto Trader advertising package.
PROGRESS
ARPR grew £284 in the year to £2,721, largely driven by  
our product lever, with over half of this growth coming 
from our Auto Trader Connect: Valuations product. 
Prominence packages also contributed to this growth. 
Overall ARPR growth was further supported by a price 
increase and smaller growth in the stock lever. 
Average revenue per retailer (‘ARPR’)
£ per month
DEFINITION
Operating profit is as reported in the Consolidated 
income statement on page 116. This is defined as 
revenue less operating costs, plus share of profit from 
joint ventures. Operating profit margin is operating 
profit as a percentage of revenue. 
PROGRESS
Group operating profit increased by 26% to £348.7m 
(2023: £277.6m), reflecting the increase in revenue and 
the £23.0m reduction in Group central costs. Operating 
profit in the core Auto Trader business was £378.6m, up 
14% on last year and Autorama had an operating loss  
of £8.8m. Group operating profit margin increased to 
61% (2023: 55%). 
Linked to remuneration? Yes
Linked to remuneration? Yes
Linked to remuneration? No
Linked to remuneration? No
Linked to remuneration? No
Operating profit
£m
DEFINITION
Basic earnings per share is defined as profit for the year 
attributable to equity holders of the parent divided by 
the weighted average number of shares in issue during 
the year. 
PROGRESS
Basic EPS increased by 13%, which was slightly better 
than net income which increased 10%, because of 
fewer shares in issue following our share buyback 
programme. The weighted average number of  
shares in issue decreased by 2% as we purchased  
and cancelled 25.2 million shares.
Basic EPS 
Pence per share
DEFINITION
Cash generated from operations is as reported in the 
Consolidated statement of cash flows on page 120.  
It comprises net cash generated from operating 
activities, before income taxes paid. 
PROGRESS
Cash generated from operations increased to £379.0m 
in the year due to the increase in Group operating profit. 
The majority of cash was returned to shareholders 
through our share buyback programme of £169.9m and 
dividends of £80.4m. £30.0m of debt was also repaid. 
Cash generated from operations
£m
Link to risks: 1-10
Link to risks: 1-10
Link to risks: 1-10
Link to risks: 1-10
Link to risks: 1-10
Marketplace
Digital retailing
Platform
Working responsibly
Strategic report
Governance
Financial statements
18
Auto Trader Group plc  Annual Report and Financial Statements 2024

2024
2023
2022
77.5m
69.6m
68.9m
2024
2023
2022
553m
514m
556m
2024
2023
2022
13,783
13,913
13,964
2024
2023
2022
1,233
1,160
960
2024
2023
2022
445,000
437,000
430,000
01	 At a glance
03	 CEO’s statement
06	 Market overview
09	 How we create value
14	 Section 172(1) statement
25	 Working responsibly
18	 Key performance indicators
50	 How we manage risk
53	 Principal risks and uncertainties
22	 Financial review
01 – 60
02	 Chair’s statement
10 	 Strategic progress
21	
Non-financial and sustainability 
	
information statement
Key performance indicators continued
OUR STRATEGIC PRIORITIES
OUR PRINCIPAL RISKS AND UNCERTAINTIES
1.	 Automotive economy, market and  
business environment
2.	 Climate change
3.	 Employees
4.	 Reliance on third parties and partners
5.	 IT systems and cyber security
6.	 Failure to innovate: disruptive technologies 
and changing consumer behaviours
7.	 Legal and regulatory compliance
8.	 Competition
9.	 Brand and reputation
10.	External catastrophic and geo-political events
1-10. All principal risks could impact this KPI
DEFINITION
Monthly average visits across all our platforms, as 
measured internally by Snowplow. 2022 has been 
restated as visits were previously measured by  
Google Analytics.
PROGRESS
Our average monthly cross platform visits increased 
by 11% to 77.5 million per month (2023: 69.6 million). 
Continued strong demand from car buyers, despite 
economic uncertainty and higher cost of living, 
underpinned good visit numbers across the year.
Cross platform visits 
Monthly average visits spent across all platforms
DEFINITION
Monthly average minutes spent across all our 
platforms, as measured internally by Snowplow.  
2022 has been restated as minutes were previously 
measured by Google Analytics.
PROGRESS
Engagement, measured by total minutes spent onsite, 
increased by 8% to an average of 553 million minutes per 
month (2023: 514 million minutes). We continue to use 
Comscore for a comparison to competitors and our 
share of minutes remained at over 75% across our 
competitor set. 
Cross platform minutes 
Monthly average minutes spent across all platforms
DEFINITION
The average number of retailer forecourts per month 
that subscribe to an Auto Trader advertising package 
during the financial year. 
PROGRESS
The average number of retailer forecourts advertising 
on our platform slightly declined to 13,783 (2023: 13,913). 
However, excluding the Webzone Limited disposal in 
the prior year (negative impact of 305 retailers over 
the period), like-for-like retailer numbers grew by 1% 
year on year. 
Number of retailer forecourts 
Average number per month
DEFINITION
Full-time equivalent employees (‘FTEs’), which includes 
contractors, are measured on the basis of the number 
of hours worked by full-time employees, with part-time 
employees included on a pro-rata basis. Number of 
FTEs is reported internally each calendar month; the 
full-year number is the average of those 12 periods. 
PROGRESS
FTEs have increased by 6% year on year to 1,233 (2023: 
1,160), as we continue to invest in people to support the 
growth of the business. 
Number of full-time equivalent 
employees (‘FTEs’) 
Average number (including contractors)
DEFINITION
The average number of physical cars (either new or 
used) that are advertised on autotrader.co.uk per month. 
Live stock is an important component of our network 
effect business model. For used cars, we charge our 
retailer customers on a cost per advertised slot basis  
for their advertising package, meaning the stock on our 
website has some correlation to our Retailer revenue.
PROGRESS
Total live stock on site increased by 2% to an average of 
445,000 cars (2023: 437,000). New car stock declined to an 
average of 20,000 (2023: 25,000) as we evolved our new car 
product. Used car live stock increased 3% on average 
across the year, however we continued to see some 
supply shortages from our franchise customers.
Live car stock
Average number per month
Linked to remuneration? No
Linked to remuneration? No
Linked to remuneration? No
Linked to remuneration? No
Linked to remuneration? No
Link to risks: 1, 6, 8, 9
Link to risks: 3
Link to risks: 1, 6, 8, 9
Link to risks: 1, 6, 8, 9
Link to risks: 1, 6, 8, 9
OPERATIONAL
Marketplace
Digital retailing
Platform
Working responsibly
Strategic report
Governance
Financial statements
19
Auto Trader Group plc  Annual Report and Financial Statements 2024

2024
2023
2022
97
91
95
2024
2023
2022
44
43
40
2024
2023
2022
42
40
38
2024
2023
2022
17
15
14
2024
2023
2022
6
8
6
2024
2023
2022
98,941
79,540
129,419
01	 At a glance
03	 CEO’s statement
06	 Market overview
09	 How we create value
14	 Section 172(1) statement
25	 Working responsibly
18	 Key performance indicators
50	 How we manage risk
53	 Principal risks and uncertainties
22	 Financial review
01 – 60
02	 Chair’s statement
10 	 Strategic progress
21	
Non-financial and sustainability 
	
information statement
Key performance indicators continued
OUR STRATEGIC PRIORITIES
Marketplace
Digital retailing
Platform
Working responsibly
OUR PRINCIPAL RISKS AND UNCERTAINTIES
1.	 Automotive economy, market and  
business environment
2.	 Climate change
3.	 Employees
4.	 Reliance on third parties and partners
5.	 IT systems and cyber security
6.	 Failure to innovate: disruptive technologies 
and changing consumer behaviours
7.	 Legal and regulatory compliance
8.	 Competition
9.	 Brand and reputation
10.	External catastrophic and geo-political events
1-10. All principal risks could impact this KPI
CULTURAL
DEFINITION
We define employee engagement by measuring the 
percentage of people who say they are proud to work for 
Auto Trader. Based on a survey to all employees in April 
2024 asking our people to rate the statement “I am proud 
to work for Auto Trader”. Answers were given on a 
five-point scale from strongly disagree to strongly agree.
PROGRESS
We are pleased that we have been able to maintain  
high levels of engagement from employees, with 97%  
of employees saying they are proud to work for 
Auto Trader. We continue to survey employees regularly 
and seek to improve the employee experience. 
Employee engagement
% of employees who are proud to work at Auto Trader
DEFINITION1
Based on the percentage of employees who are women 
(both cis and trans) at the end of March. In calculating 
this percentage we include all gender identities, 
including non-binary.
PROGRESS
We are committed to having a representative workforce 
across all levels of our business and recognise the 
importance of gender diversity. Over the past 12 months, 
the percentage of our employees who are women 
increased to 44% (2023: 43%). We remain committed to 
improving gender diversity across our organisation.
Women as a % of total staff 
% as at March each year
DEFINITION2
Based on the percentage of those in leadership 
positions who are women (both cis and trans) at  
the end of March. In calculating this percentage we 
include all gender identities, including non-binary. 
PROGRESS
The percentage of employees who are women in 
leadership roles increased to 42% (2023: 40%). Of the  
81 people in leadership positions who define their 
gender when asked, 34 are women. Our Diverse Talent 
Accelerator and Continuous Leadership Development 
programmes are aimed at supporting and developing 
employees into leadership roles.
Women as a % of leadership 
% as at March each year
DEFINITION1
Based on the percentage of our headcount that define 
themselves as ethnically diverse as at the end of March. 
In calculating this percentage we include those who have 
chosen not to specify their ethnicity in our headcount. 
PROGRESS
Over the past 12 months we have increased the 
percentage of our employees who define themselves 
as ethnically diverse to 17% (2023: 15%). Of the 1,125 
people who disclose their ethnicity when asked, 216 are 
ethnically diverse. There were 130 employees (10%) who 
have not disclosed their ethnicity or opted not to do so.
Ethnically diverse representation  
as a % of total staff (% as at March each year)
DEFINITION2
Based on the percentage of those in leadership 
positions that define themselves as ethnically diverse 
at the end of March. 
PROGRESS
The percentage of ethnically diverse employees in 
leadership roles decreased in the year to 6%. Of the 81 
people in leadership positions who define their ethnicity 
when asked, 5 are ethnically diverse. We recognise there 
is a lot to do in this area. Our Diverse Talent Accelerator 
and Continuous Leadership Development programmes 
are aimed at supporting and developing employees into 
leadership roles. 
Ethnically diverse representation  
as a % of leadership (% as at March each year)
1.	 We calculate our diversity percentages using total 
Group headcount, and since 2023 this has included 
Autorama (2024: 1,255, 2023: 1,226, 2022: 1,002).
2.	 We define leaders as those who are on our Operational 
Leadership Team (‘OLT’) and their direct reports.
3.	 Emissions include Autorama. The base year has  
been restated to include Autorama. 
	 This KPI has been subject to limited assurance –  
see plc.autotrader.co.uk/esg/policies-reports  
for a copy of the report and methodology.
DEFINITION
The total amount of CO2 emissions includes Scope 1, 2 and 
3 across all relevant categories. 
PROGRESS
GHG emissions during the year total 98.9k tonnes of CO2 
across Scopes 1, 2 and 3 (March 2023: 79.5k tonnes). Most 
of our CO2 emissions are Scope 3, attributable to both  
our suppliers and the emissions related to the small 
number of vehicles sold by Autorama that pass through 
the balance sheet. This was the main driver for the 
year-on-year increase with a higher volume of these 
vehicles being sold.
Total CO2 emissions3
Tonnes of carbon dioxide equivalent
Linked to remuneration? No
Linked to remuneration? Yes
Linked to remuneration? Yes
Linked to remuneration? Yes
Linked to remuneration? Yes
Linked to remuneration? Yes
Link to risks: 3, 9
Link to risks: 3, 9
Link to risks: 3, 9
Link to risks: 3, 9
Link to risks: 2, 4, 7
Link to risks: 3, 9
Strategic report
Governance
Financial statements
20
Auto Trader Group plc  Annual Report and Financial Statements 2024

01	 At a glance
03	 CEO’s statement
06	 Market overview
09	 How we create value
14	 Section 172(1) statement
25	 Working responsibly
18	 Key performance indicators
50	 How we manage risk
53	 Principal risks and uncertainties
22	 Financial review
01 – 60
02	 Chair’s statement
10 	 Strategic progress
21	
Non-financial and sustainability 
	
information statement
Non-financial and sustainability information statement
We aim to comply with all areas of the UK’s Non-Financial Reporting Directive.  
The table below sets out where stakeholders can find further information for each area.
NON-FINANCIAL RISK
POLICIES AND PROCEDURES
WHERE TO READ MORE WITHIN 
 THIS ANNUAL REPORT
EMPLOYEE GUILDS, NETWORKS  
AND WORKING GROUPS
ENVIRONMENTAL 
•	 Environmental Policy
More information on our impact on the 
environment can be found in the Environmental 
sustainability section, pages 29 to 39, which  
also sets out our statutory carbon emissions  
and energy data (page 35).
•	 Environmental Strategy working group
•	 Sustainability Network
OUR PEOPLE
•	 Whistleblowing Policy
•	 Equality & Diversity Policy
•	 Inclusive Recruitment
•	 Disability Confident leader
•	 Health & safety
•	 HR policies including adoption leave,  
parental leave, flexible working
•	 Gender Pay Gap reports
•	 Diversity and inclusion: pages 41 to 45
•	 Section 172(1) statement: pages 14 to 17
•	 Stakeholder engagement
•	 Board Engagement Guild
•	 Ethnicity Network
•	 Women’s Network
•	 LGBT+ Network
•	 Age Network
•	 Parents’ Network
•	 Disability & Neurodiversity Network
•	 Social Mobility Network
•	 Career Kickstart Network
•	 Wellbeing Guild
SOCIAL AND  
COMMUNITY
•	 Ethical Procurement Policy
•	 Customer Charter
•	 Volunteering days
•	 Environmental Policy
•	 Diversity and inclusion: pages 41 to 45
•	 Environmental sustainability: pages 29 to 39
•	 Make a Difference Guild
•	 Age Network
•	 Parents’ Network
•	 Disability & Neurodiversity Network
•	 Social Mobility Network
•	 Wellbeing Guild
HUMAN RIGHTS
•	 Modern Slavery Policy
•	 Data Privacy Policy
•	 Data Retention and Destruction Policy
•	 Data Handling and Data Quality Policy
•	 Governance & compliance: pages 46 to 49
—
ANTI-BRIBERY AND  
ANTI-CORRUPTION
•	 Anti-bribery, Gifts and Hospitality Policy
•	 Whistleblowing Policy
•	 Governance & compliance: pages 46 to 49
—
BUSINESS MODEL
—
•	 How we create value: page 09
—
PRINCIPAL RISKS
—
•	 Principal risks and uncertainties: pages 53 to 58
—
NON-FINANCIAL  
KEY PERFORMANCE  
INDICATORS
—
•	 Operational and cultural KPIs: pages 19 to 20
—
Please note, certain Group policies are not published externally. 
Strategic report
Governance
Financial statements
21
Auto Trader Group plc  Annual Report and Financial Statements 2024

01	 At a glance
03	 CEO’s statement
06	 Market overview
09	 How we create value
14	 Section 172(1) statement
25	 Working responsibly
18	 Key performance indicators
50	 How we manage risk
53	 Principal risks and uncertainties
22	 Financial review
01 – 60
02	 Chair’s statement
10 	 Strategic progress
21	
Non-financial and sustainability 
	
information statement
  “We achieved double digit 
growth across all three Auto Trader 
revenue segments for the first time 
since our IPO in 2015.”
GROUP RESULTS
2024 
£m
2023 
£m
Change 
%
Revenue
570.9
500.2
14%
Operating costs
(225.0)
(225.1)
(0%)
Share of profit from 
joint ventures
2.8
2.5
12%
Group operating profit
348.7
277.6
26%
Group operating  
profit margin
61%
55%
6% pts
Group revenue increased by 14% to £570.9m (2023: 
£500.2m), driven by Auto Trader revenue which 
increased by 12% to £529.7m (2023: £473.0m) with 
Autorama contributing £41.2m (2023: £27.2m). 
Group operating profit grew by 26% to £348.7m 
(2023: £277.6m). Within this, Auto Trader 
operating profit increased by 14% to £378.6m 
(2023: £332.9m), which included £2.8m share of 
profit from joint ventures (2023: £2.5m). Autorama 
had an operating loss of £8.8m (2023: £11.2m). 
2024 
£m
2023 
£m
Change 
%
Auto Trader 
378.6
332.9
14%
Autorama 
(8.8)
(11.2)
21%
Group central costs 
– relating to Autorama 
acquisition
(21.1)
(44.1)
52%
Group operating profit
348.7
277.6
26%
£571m
Group revenue 
(2023: £500m)
£349m
Group operating profit 
(2023: £278m)
Jamie Warner
Chief Financial Officer
Financial review
Group central costs included a charge of £11.1m 
(2023: £38.8m), which is the final charge of the 
£49.9m deferred consideration relating to 
Autorama, which was fully settled in the period, 
and an amortisation charge of £10.0m (2023: 
£5.3m) relating to the Autorama intangible assets 
acquired. Having accelerated the integration 
work between Autorama and Auto Trader, we 
have reviewed the useful economic life of the 
intangible assets and in September 2023 we 
shortened the life of the Vanarama brand to five 
years from the date of acquisition, which brings 
forward the future amortisation charge.
2024 
£m
2023 
£m
Change 
%
Operating profit
348.7
277.6
26%
Add back:
Depreciation & 
amortisation
18.3
14.1
30%
Share of profit from 
joint ventures
(2.8)
(2.5)
12%
Autorama deferred 
consideration
11.1
38.8
(71%)
Adjusted EBITDA
375.3
328.0
14%
Adjusted earnings before interest, taxation, 
depreciation and amortisation, share of profit 
from joint ventures and Autorama deferred 
consideration increased by 14% to £375.3m (2023: 
£328.0m). This adjusted measure of EBITDA, and 
a similar adjusted measure of earnings per share, 
are calculated principally to show the financial 
measures before the effect of acquisition 
related expenses and disposal gains.
Group profit before tax increased by 18% to 
£345.2m (2023: £293.6m), despite the prior year 
including a £19.1m profit on disposal of Webzone 
Limited (trading as ‘Carzone’). Cash generated 
from operations was £379.0m (2023: £327.4m).
AUTO TRADER RESULTS
Revenue increased to £529.7m (2023: £473.0m), 
up 12% when compared to the prior year. Trade 
revenue, which comprises revenue from Retailer, 
Home Trader and other smaller revenue streams, 
increased by 11% to £475.7m (2023: £427.4m).
2024 
£m
2023 
£m
Change 
%
Retailer
450.0
406.8
11%
Home Trader
13.4
10.1
33%
Other
12.3
10.5
17%
Trade
475.7
427.4
11%
Consumer Services
39.6
34.5
15%
Manufacturer & 
Agency
14.4
11.1
30%
Auto Trader revenue
529.7
473.0
12%
Retailer revenue increased by 11% to £450.0m 
(2023: £406.8m). The average number of retailer 
forecourts advertising on our platform slightly 
declined to 13,783 (2023: 13,913). However, 
excluding the Webzone Limited disposal in the 
prior year (a negative impact of 305 retailers), 
like-for-like retailer numbers grew by 1% 
year-on-year. 
Strategic report
Governance
Financial statements
22
Auto Trader Group plc  Annual Report and Financial Statements 2024

01	 At a glance
03	 CEO’s statement
06	 Market overview
09	 How we create value
14	 Section 172(1) statement
25	 Working responsibly
18	 Key performance indicators
50	 How we manage risk
53	 Principal risks and uncertainties
22	 Financial review
01 – 60
02	 Chair’s statement
10 	 Strategic progress
21	
Non-financial and sustainability 
	
information statement
Consumer Services revenue increased by 15%  
in the year to £39.6m (2023: £34.5m). Private 
revenue, which is largely generated from 
individual sellers who pay to advertise their 
vehicle on the Auto Trader marketplace, 
increased by 16% to £26.0m (2023: £22.4m). 
Motoring Services revenue increased 7%  
to £13.0m (2023: £12.1m). 
Revenue from Manufacturer and Agency 
customers increased 30% to £14.4m (2023: 
£11.1m), with much of the increase a result of 
manufacturers who sell direct to consumers 
using our recently launched new car market 
extension product, allowing them to  
advertise and sell new cars on Auto Trader.
Total costs increased 8% to £153.9m (2023: £142.6m). 
2024 
£m
2023 
£m
Change 
%
People costs
81.5
74.0
10%
Marketing
22.3
22.3
0%
Other costs
44.2
39.6
12%
Depreciation & 
amortisation
5.9
6.7
(12%)
Auto Trader costs
153.9
142.6
8%
People costs increased by 10% to £81.5m (2023: 
£74.0m). The increase in people costs was mainly 
due to an increase in the average number of 
full-time equivalent employees (‘FTEs’) to 1,060 
(2023: 996), as we continue to invest in people to 
support the growth of the business. Underlying 
salary costs also contributed to this increase as 
we continue to attract and retain the best digital 
talent and supported employees with the higher 
cost of living. Within people costs, share-based 
payments was £8.2m (2023: £6.6m), increasing 
21% largely due to the award of an all-employee 
share award in November 2023.
Marketing spend remained flat at £22.3m 
(2023: £22.3m).
Other costs, which include data services, property-
related costs and other overheads, increased  
by 12% to £44.2m (2023: £39.6m). The year-on-year 
increase was primarily due to people-related 
costs, IT costs, legal & professional costs and 
general inflationary increases. Depreciation and 
amortisation declined by 12% to £5.9m (2023: £6.7m).
2024 
£m
2023 
£m
Change 
%
Revenue
529.7
473.0
12%
Operating costs
(153.9)
(142.6)
8%
Share of profit from 
joint ventures
2.8
2.5
12%
Auto Trader  
operating profit
378.6
332.9
14%
Auto Trader operating 
profit margin
71%
70%
1% pts
Our share of profit generated by Dealer Auction, 
the Group’s joint venture, increased 12% to £2.8m 
(2023: £2.5m) as auction activity increased 
following supply constraints in the prior year. 
AUTORAMA RESULTS
2024 
£m
2023 
£m
Change 
%
Vehicle &  
Accessory Sales
28.4
16.0
78%
Commission & 
Ancillary
12.8
11.2
14%
Autorama revenue
41.2
27.2
51%
Autorama revenue was £41.2m (2023: £27.2m), 
with vehicle and accessory sales contributing 
£28.4m (2023: £16.0m), and commission and 
ancillary revenue contributing £12.8m (2023: 
£11.2m). The prior period included just over  
nine months of results from acquisition date, 
compared to a full year this year.
Financial review continued
Average revenue per retailer (‘ARPR’) per month 
increased by 12% to £2,721 (2023: £2,437), with 
some positive impact from the Webzone disposal 
as on average their retailers were lower yielding. 
The ARPR growth was predominantly driven by 
the product and price levers, with smaller growth 
from the stock lever. 
•	 Price: Our price lever contributed growth of £114 
(2023: £90) to total ARPR as we delivered our 
annual pricing event for all customers on 1 April 
2023, which included additional products 
alongside a like-for-like price increase. 
•	 Stock: Our stock lever contributed growth of 
£34 (2023: £nil). The average number of live 
cars advertised on Auto Trader increased by  
2% to 445,000 (2023: 437,000). Despite supply 
constraints easing, new car stock declined  
to an average of 20,000 (2023: 25,000) as we 
evolved our new car product, moving from  
an ‘all you can eat’ to a ‘slot-based’ model. 
Underlying used car stock increased by 3%  
on average across the year to 426,000 (2023: 
412,000), with much of this increase coming 
from a higher volume of private listings. The 
stock lever is not impacted by private listings, 
but by the number of retailer paid stock units 
which marginally increased.
•	 Product: Our product lever contributed growth 
of £136 (2023: £137) to total ARPR. Just over  
half of this product growth was from our 
Auto Trader Connect Valuations product, 
which was included in retailer packages as 
part of our annual pricing and product event  
in April 2023. Much of the remaining growth 
was as a result of seeing a continued increase 
in retailers using our higher level packages  
and market extension products. Despite the 
reduction in new car stock, the higher number 
of paying retailers also positively contributed 
to product lever growth.
Home Trader revenue increased by 33% to 
£13.4m (2023: £10.1m). Other revenue increased 
by 17% to £12.3m (2023: £10.5m).
Total deliveries amounted to 7,847 units (2023: 
6,895), which comprised 2,646 cars (2023: 4,295), 
4,616 vans (2023: 2,253) and 585 pickups (2023: 
347). Average commission and ancillary revenue 
per unit delivered was £1,631 (2023: £1,624).
2024 
£m
2023 
£m
Change 
%
Cost of goods sold
28.2
15.7
80%
People costs
10.9
10.5
4%
Marketing
4.0
4.7
(15%)
Other costs
4.5
5.4
(17%)
Depreciation & 
amortisation
2.4
2.1
14%
Autorama costs
50.0
38.4
30%
The Autorama business delivered c.1,200 (2023: 
c.700) vehicles which were temporarily taken  
on balance sheet in the year to 31 March 2024. 
This represented 15% (2023: 10%) of total vehicles 
delivered in the period. The cost of these vehicles 
was taken through cost of goods sold, with the 
corresponding revenue in vehicle and accessory 
sales. People costs of £10.9m (2023: £10.5m) related 
to the 173 FTEs (2023: 209) employed on average 
through the year. Marketing in the year was £4.0m 
(2023: £4.7m). Other costs of £4.5m (2023: £5.4m) 
include IT services, property costs, people-related 
costs and other overheads. Depreciation and 
amortisation totalled £2.4m (2023: £2.1m). 
2024 
£m
2023 
£m
Change 
%
Revenue
41.2
27.2
51%
Operating costs 
(50.0)
(38.4)
30%
Autorama operating 
loss
(8.8)
(11.2)
21%
Strategic report
Governance
Financial statements
23
Auto Trader Group plc  Annual Report and Financial Statements 2024

01	 At a glance
03	 CEO’s statement
06	 Market overview
09	 How we create value
14	 Section 172(1) statement
25	 Working responsibly
18	 Key performance indicators
50	 How we manage risk
53	 Principal risks and uncertainties
22	 Financial review
01 – 60
02	 Chair’s statement
10 	 Strategic progress
21	
Non-financial and sustainability 
	
information statement
GOING CONCERN
The Group generated significant cash from 
operations during the year. At 31 March 2024 
the Group had drawn £30.0m of its £200.0m 
unsecured Syndicated RCF and had cash 
balances of £18.7m. The Group has a strong 
balance sheet and flexibility in terms of  
uses of cash to manage increased economic 
uncertainty and higher interest rates. The 
£200.0m Syndicated RCF is committed until 
February 2029. Based on the facilities available 
and current financial projections for the next 
12 months the Directors have concluded  
that it is appropriate to prepare the financial 
statements on a going concern basis. 
Jamie Warner 
Chief Financial Officer 
30 May 2024
Financial review continued
The implementation of Pillar One would see  
DST repealed and the Group liability would fall 
away. An outcome statement was published in 
July 2023 which gave an expectation that Pillar 
One would come into force during calendar 
year 2025. We are awaiting further updates. 
Our in-scope revenue did not exceed the 
threshold for UK DST in financial year 2024, but 
we expect the Group will exceed that threshold 
and pay DST in financial year 2025. This would 
result in an additional operating expense 
equivalent to c.2% of in-scope revenue, which will 
be deductible against corporation tax payable.
EARNINGS PER SHARE 
Basic earnings per share increased by 13% to 28.15 
pence (2023: 25.01 pence) based on a weighted 
average number of ordinary shares in issue of 
912,582,172 (2023: 935,138,578). Diluted earnings 
per share of 28.07 pence (2023: 24.77 pence) also 
increased by 13%, based on 915,302,568 shares 
(2023: 944,144,242) which takes into account the 
dilutive impact of outstanding share awards.
2024 
£m
2023 
£m
Change 
%
Net income
256.9
233.9
10%
Autorama deferred 
consideration
11.1
38.8
(71%)
Profit on the sale of 
subsidiary
–
(19.1)
100%
Adjusted Net income
268.0
253.6
6%
Adjusted earnings  
per share (pence)
29.37
27.12
8%
Adjusted earnings per share, before Autorama 
deferred consideration and profit on the sale of 
subsidiary in respect of the prior year, and net of 
the tax effect in respect of these items, increased 
by 8% to 29.37 pence (2023: 27.12 pence). 
CASH FLOW AND NET BANK DEBT
Cash generated from operations increased to 
£379.0m (2023: £327.4m) predominately due to 
the increase in operating profit. Corporation tax 
payments increased to £91.5m (2023: £60.5m). 
Net cash generated from operating activities 
was £287.5m (2023: £266.9m).
As at 31 March 2024, the Group had net bank debt 
of £11.3m (31 March 2023: net bank debt of £43.4m), 
a decrease of £32.1m. At the year end, the  
Group had drawn £30.0m of its Syndicated RCF 
(31 March 2023: £60.0m) and held cash and cash 
equivalents of £18.7m (31 March 2023: £16.6m). 
Leverage, defined as the ratio of Net bank debt 
to EBITDA (adjusted for the Autorama deferred 
consideration), was 0.0 times (2023: 0.1 times)  
and interest paid was £3.1m (2023: £3.2m).
CAPITAL STRUCTURE AND DIVIDENDS 
During the year, a total of 25.2 million shares (2023: 
25.3 million) were purchased for a consideration 
of £169.9m (2023: £147.3m) before transaction 
costs of £0.9m (2023: £0.7m). A further £80.4m 
(2023: £77.7m) was paid in dividends, giving a total 
of £250.3m (2023: £225.0m) in cash returned to 
shareholders. The Directors are recommending  
a final dividend of 6.4 pence per share. Subject  
to shareholders’ approval at the Annual General 
Meeting (‘AGM’) on 19 September 2024, the final 
dividend will be paid on 27 September 2024 to 
shareholders on the register of members at the 
close of business on 30 August 2024. The total 
dividend for the year is therefore 9.6 pence per 
share (2023: 8.4 pence per share). 
The Group’s long-term capital allocation policy 
remains unchanged: continuing to invest in  
the business enabling it to grow while returning 
around one third of net income to shareholders in 
the form of dividends. Following these activities 
any surplus cash will be used to continue our 
share buyback programme and steadily reduce 
gross indebtedness. 
GROUP NET FINANCE COSTS
Group net finance costs increased to £3.5m 
(2023: £3.1m). Interest costs on the Group’s 
Syndicated Revolving Credit Facility (‘Syndicated 
RCF’) totalled £3.0m (2023: £2.5m) with the 
year-on-year increase due to an increase in 
underlying SONIA. At 31 March 2024, the Group 
had drawn £30.0m of its available facility  
(31 March 2023: £60.0m). Other finance costs 
comprised amortisation of debt issue costs  
of £0.6m (2023: £0.5m), vehicle stocking loan 
interest of £0.3m (2023: £0.1m) and interest  
costs relating to leases of £0.1m (2023: £0.2m). 
This was offset by interest receivable on cash 
and cash equivalents of £0.5m (2023: £0.2m).
EXTENSION OF SYNDICATED RCF 
COMMITMENTS
On 2 February 2024, the Group extended the  
term for its £200.0m Syndicated RCF by one year, 
incurring additional associated debt transaction 
costs of £0.3m. The facility has been extended to 
February 2029 and still has an additional one-year 
extension option with no tranche terminations. 
There is no change to the interest rate payable 
and there is no requirement to settle all or part of 
the debt earlier than the termination dates stated. 
TAXATION
Profit before taxation increased by 18% to 
£345.2m (2023: £293.6m). The Group tax charge 
of £88.3m (2023: £59.7m) represents an effective 
tax rate of 26% (2023: 20%). This is slightly higher 
than the average standard UK rate of 25% (2023: 
19%) due to non-deductible expenses. 
We had previously stated that the Group was 
potentially in scope for the UK’s digital services 
tax (‘DST’) with revenues exceeding £500m.  
The UK Government continues to work towards 
implementing a global two-pillar tax solution 
addressing the tax challenges arising from the 
digitalisation of the economy. Pillar Two came 
into effect for accounting periods beginning  
on or after 31 December 2023, but the timeline  
for finalising the multilateral convention that 
would implement Pillar One is still not certain.  
Strategic report
Governance
Financial statements
24
Auto Trader Group plc  Annual Report and Financial Statements 2024

01	 At a glance
03	 CEO’s statement
06	 Market overview
09	 How we create value
14	 Section 172(1) statement
25	 Working responsibly
18	 Key performance indicators
50	 How we manage risk
53	 Principal risks and uncertainties
22	 Financial review
01 – 60
02	 Chair’s statement
10 	 Strategic progress
21	
Non-financial and sustainability 
	
information statement
Our ESG strategy focuses on the 
material issues that have the 
greatest impact on our business 
whilst considering the 
expectations of our stakeholders. 
We also recognise that our 
activities, and the way in which  
we carry them out, impact well 
beyond our financial performance 
and so our ESG strategy considers 
the impact our decisions have 
more widely on the environment, 
our people and society. Our many 
ESG initiatives are focused  
on ensuring we do business 
responsibly and as the UK’s largest 
automotive marketplace that  
we play our role in creating a  
more accessible, equitable and 
sustainable future. Our ESG 
strategy supports this purpose 
over the long term. 
Our trusted brand has been built 
over more than 40 years and we 
remain committed to being the 
best place to find, buy and sell 
vehicles in the UK on a platform 
that enables data-driven digital 
retailing for our customers. 
OUR GOVERNANCE & COMPLIANCE
Uphold the values of good 
corporate governance and risk 
management and consider the 
needs of all our stakeholders in  
our strategic decision-making. 
Comply with our legal and regulatory 
obligations and behave ethically 
and with integrity at all times.
Maintain a trusted marketplace  
for our customers and consumers  
to find, buy and sell vehicles.
OUR PEOPLE & COMMUNITIES
Build diverse teams and evolve  
our inclusive culture.
Maintain high levels of employee 
engagement, supporting positive 
health and wellbeing.
Partner with charities, community 
groups and industry bodies to make 
a difference to the communities 
where we work and live.
OUR ENVIRONMENT
Minimise our impact on the 
environment, thereby protecting 
our business from the impact  
of climate change.
Drive change across our own 
operations and supply chain,  
and also use our capabilities and 
voice to influence the automotive 
and technology industries and 
Government to support urgent 
action to tackle the climate crisis.
Report comprehensively in line  
with TCFD recommendations.
Our ESG strategy is underpinned by our purpose,  
Driving Change Together. Responsibly.
 
We can play a positive role in making a difference to our people, our communities,  
our industry and the wider environment to create a more accessible,  
equitable and sustainable future.
Working responsibly
Ensuring we make 
a positive impact
Working responsibly is central to our 
purpose and strategy. Our purpose is driven 
by our commitment to doing the right thing, 
measuring and reporting transparently  
and always acting with integrity. 
In a rapidly changing world, we 
know that we will only succeed  
as a business if we use our 
technology, expertise and data  
to help solve the challenges our 
customers, our consumers and  
our industry face. This involves 
ensuring platform resilience  
whilst remaining innovative and 
changing how the UK shops for 
vehicles by providing the best 
online buying experience and 
supporting all our retailers to  
sell online. 
We use our cultural KPIs (see  
page 20) to help us monitor and 
measure progress against our 
strategy. In 2022, we undertook  
our first materiality assessment 
to consider what ESG issues 
matter most to our stakeholders 
and the impact of these on  
our business. 
  READ MORE P29
  READ MORE P40
  READ MORE P46
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Financial statements
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Auto Trader Group plc  Annual Report and Financial Statements 2024
25
Auto Trader Group plc  Annual Report and Financial Statements 2024

Moderate
Very high
Importance to our stakeholders
Impact on the business
Moderate
Very high
01	 At a glance
03	 CEO’s statement
06	 Market overview
09	 How we create value
14	 Section 172(1) statement
25	 Working responsibly
18	 Key performance indicators
50	 How we manage risk
53	 Principal risks and uncertainties
22	 Financial review
01 – 60
02	 Chair’s statement
10 	 Strategic progress
21	
Non-financial and sustainability 
	
information statement
Working responsibly continued
Our materiality assessment
Conducting business responsibly, with stakeholders 
at the heart of our decisions, is core to our strategy 
and success, and therefore an understanding  
of what ESG topics matter most to our key 
stakeholders is essential to remaining successful 
in the long term. We believe that the 17 issues 
identified in our materiality assessment (initially 
undertaken in 2022) remain relevant to our business 
and our stakeholders today. The materiality 
assessment helps us capture our impacts in a 
non-financial manner and the findings continue  
to guide the focus areas of our ESG strategy. 
Alongside our aim to have high standards  
of governance, we have focused most of 
our activities and initiatives on the following 
issues: diversity and inclusion; data privacy  
and security; product innovation; digital 
infrastructure; and customer satisfaction,  
all of which our stakeholders placed in the 
higher priority category. 
We have also chosen to actively focus on 
climate. Although climate did not place in the 
highest category at the time the assessment  
was undertaken, we believe we should be doing 
what we can to positively impact the world in 
which we live and recognise that initiatives in  
this area take time to deliver results. 
Product innovation, digital infrastructure and 
customer satisfaction are key to our business 
strategy. Our focus on digital retailing is to bring 
more of the buying and selling journeys online, 
realising both an improved consumer experience 
and efficiencies for our retailer customers. 
OUR MATERIALITY ASSESSMENT
THE MATERIAL ISSUES THAT MATTER MOST
The size of the bubbles on our materiality assessment highlights where our activities  
for this financial year have been focused.
  plc.autotrader.co.uk/esg
Our environment
1   Climate
Our people & communities
2   Data privacy and security
3   Employee wellbeing, engagement and safety
4   Product innovation
5   Customer satisfaction
6   Pricing fairness
7   Investment in talent
8   Advocacy
9   Making a difference to our local communities  
and industries
10   Diversity and inclusion
Our governance & compliance
11   Driving transparency 
12   Digital infrastructure
13   Responsible supply chain
14   Responsible tax strategy and total tax contribution
15   Corporate governance
16   Ethics and integrity
17   Remuneration
Want to know how we define each material 
issue? Head online:
OUR FUTURE FOCUS
We will refresh our materiality assessment  
in full during the next financial year to  
ensure that the focus of our ESG strategy 
remains relevant.
Strategic report
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Financial statements
26
Auto Trader Group plc  Annual Report and Financial Statements 2024
2
7
9
10
11
14
15
16
17
12
13
8
3
6
5
4
1

01	 At a glance
03	 CEO’s statement
06	 Market overview
09	 How we create value
14	 Section 172(1) statement
25	 Working responsibly
18	 Key performance indicators
50	 How we manage risk
53	 Principal risks and uncertainties
22	 Financial review
01 – 60
02	 Chair’s statement
10 	 Strategic progress
21	
Non-financial and sustainability 
	
information statement
Working responsibly continued
ESG at a glance
OUR ENVIRONMENT
OUR PEOPLE & COMMUNITIES
OUR GOVERNANCE & COMPLIANCE
OUR AMBITIONS
•	 Achieve net zero in our own business as well as support our customers 
and suppliers as they also transition to net zero.
•	 Ensure the majority of our employees have completed Carbon 
Literacy training.
•	 Help our customers to confidently sell more electric vehicles.
•	 Support our customers in making their workforce environmentally  
aware with the Carbon Literacy Toolkit.
•	 Help car buyers make more environmentally friendly vehicle choices. 
•	 Use our data and insight to support and influence the Government’s 
policies related to supporting the adoption of electric vehicles.
•	 Have a representative workforce across all levels of our business.
•	 Foster an environment where everyone feels included. 
•	 Continue to make progress on our gender & ethnicity pay gaps.
•	 Maintain high levels of employee engagement.
•	 Support the physical, mental and financial wellbeing of all  
our employees.
•	 Positively contribute to the communities we operate in  
through local and national charities.
•	 Fully adopt the NIST Framework for cyber security.
•	 Going beyond the requirements of both GDPR and FCA compliance 
and embracing the spirit and principles.
•	 Integrate sustainability into all aspects and decision-making 
processes of our business.
•	 Embed our Ethical Procurement Policy within the business and adopt 
a socially responsible sourcing model. 
•	 Report comprehensively in line with recommended reporting 
frameworks, including TCFD and SASB.
HIGHLIGHTS OF OUR PROGRESS DURING FINANCIAL YEAR 2024
•	 Our long-term target to be net zero by 2040 has been resubmitted to 
the Science Based Targets initiative (‘SBTi’) and has been validated 
and approved.
•	 208 customers and partners have engaged with the Automotive Carbon 
Literacy Toolkit, with over 3,200 people completing their accreditation.
•	 Climate contribution strategy – over £350k supporting carbon removal 
projects and environmental initiatives.
•	 Launched e-bikes on the Auto Trader marketplace.
•	 Expanded the audience of our Government briefings on the progress 
of the UK’s electric transition and was invited to give evidence at the 
House of Lords Committee looking at the EV transition.
•	 Over 10.8 million people have engaged with our monthly electric 
vehicle (‘EV’) giveaway since the campaign started, increasing  
brand awareness and association of Auto Trader with EVs.
•	 Three more cohorts (26 employees) completed our Diverse Talent 
Accelerator programme during the year, developing our next level 
of leadership talent.
•	 Launch of our all-employee share award.
•	 Awarded The Race Equality Matters Bronze Trailblazer status.
•	 Manchester Pride’s All Equals Charter granted us ‘Role Model’ 
accreditation.
•	 Alison Ross, MBE, our Chief People & Operations Officer, was awarded 
the Automotive 30% Club’s Inspiring Woman of the Year Award.
•	 Hosted the second Mind the Gap event in Parliament, campaigning  
for Ethnicity Pay Gap reporting alongside other FTSE 100 companies.
•	 We were once again named as one of the Inclusive Top 50 companies 
in the UK.
•	 Launched the No Driver Left Behind report which highlights the gender 
gap in the electric transition.
•	 Refreshed our policies for retirement and long service recognition.
•	 Fully migrated our technology infrastructure to the cloud and  
exited from our two main data centres in June 2023. 
•	 92% of our employees have completed our new Consumer Duty 
compliance training.
•	 Established and implemented new guidance, policies and 
frameworks to ensure we meet the requirements of Consumer Duty, 
and put the consumer at the heart of our business.
•	 Integration of Autorama into the Group governance framework.
•	 Continued improvement of ethical procurement information gathered.
•	 Successful transition to BDO as internal auditors, with reviews of FCA 
Consumer Duty, cyber security over AT Connect, software 
development lifecycle and IT Disaster recovery being completed  
in the year.
•	 Refreshed our comprehensive fraud risk assessment in the light  
of new regulations.
OUR FOCUS FOR FINANCIAL YEAR 2025
•	 Finalising and communicating our Climate Transition plan. 
•	 Roll out of the Tech Carbon Literacy Toolkit.
•	 Continuing to work with ministers to share our data and insight to  
help shape policies needed to support mass adoption of used EVs.
•	 Continued internal focus on our development programmes. 
•	 Work with key industry bodies and partners to support the broader goals 
around ensuring the automotive industry is gender balanced and that it 
is an inclusive place for all who work in it.
•	 Guidance and policy over the use of AI.
•	 Implementation of NIST across all subsidiary companies. 
•	 Continuing to assess the requirements of the Corporate Governance 
Code around the effectiveness of material internal controls.
SUPPORTING THE UN SDGS MOST RELEVANT TO OUR STRATEGY
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Auto Trader Group plc  Annual Report and Financial Statements 2024

01	 At a glance
03	 CEO’s statement
06	 Market overview
09	 How we create value
14	 Section 172(1) statement
25	 Working responsibly
18	 Key performance indicators
50	 How we manage risk
53	 Principal risks and uncertainties
22	 Financial review
01 – 60
02	 Chair’s statement
10 	 Strategic progress
21	
Non-financial and sustainability 
	
information statement
We have established our Corporate 
Responsibility Committee to sit 
alongside our Audit, Remuneration  
and Nomination Committees. 
Whilst ESG-related topics are covered in all 
Committees, this is a formal Committee of the 
Board with the overarching goal of monitoring 
our corporate responsibility initiatives and 
sustainability targets. The Committee, chaired 
by Jeni Mundy, plays a crucial role in overseeing 
the progress towards fulfilling our ESG strategy 
and ensuring that our targets and goals remain 
ambitious and realistic. Responsibility for 
putting our ESG strategy into action spans 
across the business through specific functions 
and through our individual guilds and networks, 
which are empowered to drive change within 
the organisation.
Governance of  
our ESG strategy
Working responsibly continued
  REPORT OF THE CORPORATE RESPONSIBILITY COMMITTEE P78
  GOVERNANCE OVERVIEW P61
  HOW WE MANAGE RISK P50
•	 Career Kickstart Network
•	 Parents’ Network
•	 Ethnicity Network
•	 LGBT+ Network
•	 Disability & Neurodiversity 
Network
•	 Make a Difference Guild
•	 Women’s Network
•	 Wellbeing Guild
•	 Age Network
•	 Social Mobility Network
•	 Sustainability Network
•	 Environmental Strategy 
working group
•	 Risk management
•	 Internal control
•	 FCA compliance
•	 GDPR compliance
•	 Legal team
•	 Procurement
•	 Cyber security team
•	 Risk management
•	 Internal control
•	 FCA compliance
•	 GDPR compliance
•	 Legal team
•	 Procurement
•	 Cyber security team
ENVIRONMENTAL STRATEGY
OPERATIONAL LEADERSHIP TEAM & SENIOR LEADERS
SUBSIDIARY BOARDS
AUTO TRADER GROUP PLC BOARD
SECOND LINE FUNCTIONS
SECOND LINE FORUMS  
AND COMMITTEES
Driving Change Together.  
Responsibly.
BOARD 
ENGAGEMENT 
GUILD
DISCLOSURE 
COMMITTEE
REMUNERATION 
COMMITTEE
NOMINATION 
COMMITTEE
AUDIT 
COMMITTEE
CORPORATE 
RESPONSIBILITY 
COMMITTEE
EMPLOYEE GUILDS  
& NETWORKS
•	 External auditors
•	 Internal auditors
•	 Other external 
assurance
THIRD LINE
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Financial statements
28
Auto Trader Group plc  Annual Report and Financial Statements 2024

RISK
FORUM
EXECUTIVE
RESPONSIBILITY
BOARD
RESPONSIBILITY
REMUNERATION
COMMITTEE
THIRD-PARTY
ASSURANCE
ENVIRONMENTAL
WORKING GROUPS
7
EMPLOYEE
GUILDS &
NETWORKS
1
2
6
3
4
5
01	 At a glance
03	 CEO’s statement
06	 Market overview
09	 How we create value
14	 Section 172(1) statement
25	 Working responsibly
18	 Key performance indicators
50	 How we manage risk
53	 Principal risks and uncertainties
22	 Financial review
01 – 60
02	 Chair’s statement
10 	 Strategic progress
21	
Non-financial and sustainability 
	
information statement
Our environment
Minimise our impact on the environment, 
thereby protecting our business  
from the impact of climate change. 
Drive change across our own operations 
and supply chain, and also use our 
capabilities and voice to influence the 
automotive and technology industries 
and Government to support urgent 
action to tackle the climate crisis.
Report comprehensively in line with 
TCFD recommendations.
Working responsibly continued
1. BOARD RESPONSIBILITY
The Corporate Responsibility Committee is 
responsible for holding the Executive Directors  
to account with respect to climate risks and 
opportunities and their impacts on both the 
business and the wider environment. Our 
environmental strategy is a standing agenda 
 item for all Committee meetings. 
2. EXECUTIVE RESPONSIBILITY
The responsibility for assessing and managing 
climate related risks and opportunities sits at both 
executive and Board level. Executive responsibility 
for our impact on climate change is held by all  
our Executive Directors, who have responsibility  
for overseeing our environmental strategy. 
Responsibility for the consideration of climate related 
risks and opportunities on the financial performance 
of the Group and compliance with environmental 
reporting sits with our CFO, Jamie Warner.
3. RISK FORUM
Our Risk Forum undertakes a review of climate related 
risks with our Operational Leadership Team (‘OLT’). 
Environmental risks are also reviewed at least twice 
a year as part of the overall risk review process.
HOW WE GOVERN THIS AREA
4. REMUNERATION COMMITTEE
The Committee introduced ESG-related targets 
into the Performance Share Plan (‘PSP’) for  
the first time in 2021. The PSP includes a specific 
performance target linked to a reduction of  
our GHG emissions. 
5. THIRD-PARTY ASSURANCE
Our GHG emissions have been independently 
assured by EcoAct using ISO 14064-3 for all  
scopes of our carbon footprint. 
6. ENVIRONMENTAL WORKING GROUPS
Our environmental strategy not only focuses  
on our own environmental impact, but also aims  
to support our customers, consumers and the 
industries in which we operate and, as a result, 
various parts of the business play a part in 
delivering our ambitions. Different parts of the 
business are brought together through our 
Environmental Strategy working group, which is 
sponsored by members of our OLT. Key activities 
and milestones are set for each financial year  
and these are shared with the Corporate 
Responsibility Committee. The Environmental 
Strategy working group is responsible for our 
commitment to net zero, which is in line with our 
SBTi targets. This group also identifies ways in 
which we can support the tech and automotive 
industries, alongside helping consumers make 
more environmentally friendly vehicle choices. 
7. EMPLOYEE GUILDS & NETWORKS
Our employees play a fundamental role in the 
success of our environmental strategy. Our 
Sustainability Network comprises passionate 
individuals from across the business who are 
focused on making life at Auto Trader more 
sustainable. They do this through increasing 
employee awareness and driving impactful 
changes for both individuals and our business, 
supporting our overall goal of reducing our  
carbon emissions.
TASK FORCE ON CLIMATE-RELATED 
FINANCIAL DISCLOSURES (‘TCFD’) 
COMPLIANCE STATEMENT
The Group has prepared its TCFD disclosures 
 in line with guidance from the 2021 updates to 
the TCFD Final Report and Annex, including the 
supplementary guidance for all sectors. At the 
time of publication, in accordance with the 
UK’s Financial Conduct Authority (‘FCA’) Listing 
Rule 9.8.6R(8), the Group has made climate 
related financial disclosures consistent  
with the TCFD recommendations and 
recommended disclosures set out on pages 29 
to 39. The table included in the Corporate 
Responsibility Committee report (page 79) 
summarises where the relevant disclosures 
are addressed. We continue to develop our  
net zero strategy and to identify the risks and 
opportunities to our business as a result of 
climate change and the potential financial 
impact. The climate related financial 
disclosures made by the Group comply with 
the requirements of the Companies Act 2006 
as amended by the Companies (Strategic 
Report) (Climate-related Financial Disclosure) 
Regulations 2022. 
GOVERNANCE
METRICS AND TARGETS
RISK MANAGEMENT
STRATEGY
TCFD: GOVERNANCE
We have integrated climate governance into  
our existing governance processes and sought 
to embed responsibility for the risks associated 
with climate change throughout our business, 
adopting a climate change focused mindset. 
There is a clear commitment from the Board  
to deliver on our environmental commitments 
and ensure relevant accountability across  
the business. Our environmental strategy  
was initiated to ensure a joined up approach 
across the business considering the risks and 
opportunities climate issues pose and how  
we are responding to them. 
We submitted our annual CDP questionnaire and 
received a B rating in December 2023 (December 
2022: C). The rating is on a scale from A (best 
possible score) to D-. Our B rating indicates  
that Auto Trader has knowledge of impacts on, 
and of, climate issues and that we are taking 
coordinated action on climate issues.
TCFD REPORTING
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Auto Trader Group plc  Annual Report and Financial Statements 2024

TCFD REPORTING
01	 At a glance
03	 CEO’s statement
06	 Market overview
09	 How we create value
14	 Section 172(1) statement
25	 Working responsibly
18	 Key performance indicators
50	 How we manage risk
53	 Principal risks and uncertainties
22	 Financial review
01 – 60
02	 Chair’s statement
10 	 Strategic progress
21	
Non-financial and sustainability 
	
information statement
We want to minimise our impact  
on the environment, thereby 
protecting our business from  
the impact of climate change. 
Our net zero 
commitment 
– our operations
c.80% 
of Auto Trader employees have 
completed the Carbon Literacy 
training, putting us at Platinum 
award level
We have signed up to the Science 
Based Targets initiative (‘SBTi’) 
Business Ambition for 1.5°C. By doing 
so, we are committed to achieving 
net zero by 2040 and to reducing 
emissions in line with the Paris 
Agreement goals.
Working responsibly continued
PUTTING THE BRAKES ON CARBON
Supporting the 
automotive 
industry
>22,500
average electric vehicle adverts on 
Auto Trader as at March 2024
(2023: >23,000)
Our aim is to support the industry  
in its transition towards the mass 
adoption of electric vehicles (‘EVs’). 
Supporting  
consumers 
>105m
advert views of electric cars on 
Auto Trader in financial year 2024 
(2023: >68m)
Our aim is to support consumers 
to make more environmentally 
friendly vehicle choices and to  
be the number one electric vehicle 
destination in the UK.
1
2
3
GOVERNANCE
METRICS AND TARGETS
RISK MANAGEMENT
STRATEGY
Our strategy is to put the brakes on carbon, not only 
across  our own operations and supply chain, but also  
by using our capabilities and voice to influence the 
automotive industry  to support others in the transition  
to a low carbon economy  and take urgent action to  
tackle climate change.
As the world transitions to a low carbon economy, 
regulatory change and changes in consumer behaviour 
will have an impact on the automotive and technology 
industries, meaning we need to continue to develop  
and adapt our business strategy to incorporate climate 
resilience. Reducing the impact our business has on  
the environment is embedded into our wider business 
strategy of acting responsibly and we are committed  
to being a net zero business by 2040. 
As well as reducing our own emissions, we are also raising 
environmental awareness with both our customers  
and consumers, encouraging them to reduce their own 
environmental impact. We use our breadth of expertise, 
data and market insight to accelerate the transition to 
 low carbon transport. We continue to focus on sharing  
our data and insights with retailers, the industry and 
Government to help inform public policy and regulation  
to support the mass adoption of electric vehicles.
Failure to deliver on our environmental commitments 
could negatively impact our brand as a responsible 
business or result in regulatory sanctions. 
 
TCFD: STRATEGY 
Strategic report
Governance
Financial statements
30
Auto Trader Group plc  Annual Report and Financial Statements 2024

TCFD REPORTING
01	 At a glance
03	 CEO’s statement
06	 Market overview
09	 How we create value
14	 Section 172(1) statement
25	 Working responsibly
18	 Key performance indicators
50	 How we manage risk
53	 Principal risks and uncertainties
22	 Financial review
01 – 60
02	 Chair’s statement
10 	 Strategic progress
21	
Non-financial and sustainability 
	
information statement
Working responsibly continued
CLIMATE RELATED RISKS AND 
OPPORTUNITIES
To build climate resilience into our business 
strategy we identify climate related risks  
and opportunities. Environmental risks are 
reviewed regularly as part of our overall  
risk review process and we maintain an 
environmental risk register which monitors 
key changes and actions taken to manage  
the risks identified. 
As an online marketplace, we have a  
relatively small carbon footprint and our 
business model is sustainable in a low carbon 
environment. However, the automotive 
industry is intrinsically linked with climate 
change and there is pressure from consumers 
and Government for the industry to reduce its 
impact on the environment. The nature of the 
risks and opportunities that we face depends 
not just on the physical aspects of climate 
change, but also on transition risks. These  
are driven by the trajectory of our customers 
and consumers in responding to climate 
change and the regulations applied to the 
market we operate in. 
Our climate related assessment of the risks 
and opportunities posed by climate change 
and how they might impact our business has 
provided a firm foundation on which to build 
our environmental strategy and resilience. 
We considered the transitional and physical 
climate risks and opportunities presented by 
rising temperatures, climate related policy 
and emerging technologies. 
We agreed the methodology for assessing 
and quantifying financial impacts. For  
the purposes of our assessment, the time 
horizons we used were aligned to our 
business planning cycle as follows:
•	 Short term: 0–5 years
•	 Medium term: 5-10 years 
•	 Long term: 10 years + 
In each case, the likely impact on costs or 
revenues was reviewed. We have assessed  
how the risks can be better managed,  
reduced or mitigated in line with the Group’s  
risk management framework and business 
strategy. The risks identified during our  
analysis are more likely to present themselves  
in the medium or long term. 
Having assessed and modelled the risks, we 
believe that there is no immediate material 
financial risk or threat to our business model. 
Even though there is uncertainty around the 
time horizon over which climate risks will 
materialise, stakeholder expectations and 
regulatory attention could develop at pace, 
impacting the rate at which the business may 
need to cut carbon emissions. 
We recognise that we will need to keep abreast 
of future climate change legislation as well as 
consumer preferences and retailers’ ability to 
adapt. However, we have a strong track record 
of quickly evolving.
CLIMATE RELATED SCENARIO ANALYSIS
To further understand and explore how 
potential climate risks and opportunities could 
evolve and impact our business over the 
medium to longer term, the TCFD recommends 
undertaking climate scenario analysis, which 
includes a ‘2°C or lower scenario’ in line with  
the 2015 Paris Agreement. 
We examined two climate scenarios against  
our three time horizons for the purposes of our 
analysis. The results are set out in the table on 
the following pages. The results of our scenario 
analysis showed that based on our strategic 
plans and capabilities, we remain well 
positioned to mitigate the risks and seize the 
opportunities related to climate change.
KEY TRANSITION RISKS:
Regulatory changes: Stricter emissions 
regulations and Government policies favouring 
EV adoption may impact manufacturers’ 
production strategies which will impact supply 
and therefore stock available to list on 
Auto Trader’s platform.
Supply chain disruptions: Dependency on 
complex global supply chains exposes the 
industry to risks related to geo-political tensions, 
natural disasters, pandemics and risks delaying 
new cars entering the UK, which can impact 
supply for retailers and therefore impact 
Auto Trader.
Consumer preferences: Changes in consumer 
preferences towards sustainable transportation 
options and shared mobility services could 
impact the desire to own a car outright 
challenging the number of new and used car 
transactions made each year.
KEY PHYSICAL RISKS:
Extreme weather and climate related natural 
disasters: Extreme weather could impact our 
cloud providers which could impact platform 
performance. We could also see customers’ 
ability to open their showrooms impacted,  
which risks their ability to sell vehicles.
Resource scarcity: Shortages of critical 
materials like rare earth metals and lithium 
could disrupt production of electric vehicles 
and their components, impacting supply of  
the vehicles into the UK and available stock  
on Auto Trader’s platform.
Geo-political instability: Political unrest, trade 
tensions and sanctions can disrupt international 
supply chains and increase production costs  
for automotive manufacturers, which risks the 
amount of vehicles they’ll choose to sell in the  
UK and therefore impacts Auto Trader’s new car 
stock offering.
Navigating these risks will require adaptation, innovation and strategic planning as well as robust risk 
management strategies and contingency planning. 
GOVERNANCE
METRICS AND TARGETS
RISK MANAGEMENT
STRATEGY
Strategic report
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Financial statements
31
Auto Trader Group plc  Annual Report and Financial Statements 2024

TCFD REPORTING
01	 At a glance
03	 CEO’s statement
06	 Market overview
09	 How we create value
14	 Section 172(1) statement
25	 Working responsibly
18	 Key performance indicators
50	 How we manage risk
53	 Principal risks and uncertainties
22	 Financial review
01 – 60
02	 Chair’s statement
10 	 Strategic progress
21	
Non-financial and sustainability 
	
information statement
Impact
Mitigation/response
Financial impact
Inherent likelihood
 Minor 
  Moderate 
  Major
PHYSICAL RISK – Increased frequency/severity of extreme weather and climate related natural disasters
Short term  
0-5 years
Medium term 
5-10 years
Long term 
10+ years
•	 Offices closed
•	 Data centre disruption
•	 Customers cannot open their showrooms
All technology infrastructure is cloud based. Disaster recovery/business continuity 
planning in place, including tools and guidance to support our people in emergency 
situations. COVID-19 proved the sales process can be completed without physical 
showrooms, plus development of digital retailing will enable all retailers to compete  
on our digital market.
>2°C
Low
1.5°C
•	 Weather has the potential to disrupt the supply chain  
and limit vehicles entering the UK car parc
We have experienced the impact of disrupted supply chains as a result of recent 
external catastrophic and geo-political events. These significant supply side 
challenges have constrained new and used car transactions for much of the past four 
years. However, our business has remained healthy as market dynamics have adjusted 
and OEMs and retailers learnt to adapt their business models. We would anticipate 
weather related disruption to be more intermittent and comparatively less severe  
than the disruption caused by recent events.
>2°C
Low
1.5°C
•	 Costs – increased operational costs such as  
heating/aircon, insurance, cloud costs
In order to have a significant impact on our business, costs would need to increase 
significantly. We are continually reviewing our cost base such that any increases can  
be managed and profit margins retained.
>2°C
Medium
1.5°C
TRANSITION RISK – Increased regulation relating to climate change
•	 Regulation banning the sale of new internal combustion 
engine (‘ICE’) vehicles from 2035 is existing UK regulation 
and the industry is already working towards this milestone
We already closely monitor the implementation of policies related to our core business. 
We will continue to monitor policies with a view to identifying potential risks and 
opportunities and related financial impacts. We are already evolving our product 
offering and provision of information to support the effectiveness of EVs on our 
marketplace and will continue to meet changing preferences of car buyers.
>2°C
High
1.5°C
•	 Increased regulatory scrutiny and introduction of new 
legislation could result in increased reputational risk but 
also increased compliance costs. Failure to deliver against 
our environmental commitments would undermine our 
reputation as a responsible business and may result in loss 
of revenue, legal exposure or regulatory sanctions
We have formed a Corporate Responsibility Committee to oversee our environmental 
strategy and commitments. We will report in line with the TCFD recommendations and 
report progress towards our net zero ambitions against our science based targets. 
>2°C
Low
1.5°C
Working responsibly continued
Climate related scenario analysis
Scenario
Description
Orderly transition 
Additional policy and legislation introduced to limit climate change – UK does not take immediate and substantial action – gradual and deliberate shift towards a low carbon economy.
Hot house world
Business as usual – no change in climate policy and legislation – UK takes limited or no action – continuation of current projection of carbon emissions without any significant abatement or mitigation.
GOVERNANCE
METRICS AND TARGETS
RISK MANAGEMENT
STRATEGY
Strategic report
Governance
Financial statements
32
Auto Trader Group plc  Annual Report and Financial Statements 2024

TCFD REPORTING
01	 At a glance
03	 CEO’s statement
06	 Market overview
09	 How we create value
14	 Section 172(1) statement
25	 Working responsibly
18	 Key performance indicators
50	 How we manage risk
53	 Principal risks and uncertainties
22	 Financial review
01 – 60
02	 Chair’s statement
10 	 Strategic progress
21	
Non-financial and sustainability 
	
information statement
Working responsibly continued
OUR FUTURE FOCUS
We intend to periodically review the scenarios and timeframes we choose 
to apply in our analysis and refine them as needed. The risk management 
recommendations arising from our climate change scenario analysis were:
•	 Policy/regulation: It is likely that increased policy and regulation will have 
the most significant financial impact on Auto Trader over the longer term. 
Impact
Mitigation/response
Financial impact
Inherent likelihood
 Minor 
  Moderate 
  Major
TRANSITION RISK – Regulation discouraging the use of internal combustion engine (‘ICE’) vehicles
Short term  
0-5 years
Medium term 
5-10 years
Long term 
10+ years
•	 Cost of ownership increases, making ICE vehicles  
less appealing
•	 Consumers stop buying petrol or diesel vehicles,  
demand switches over to electric 
•	 If EVs remain expensive some consumers could be  
priced out of the market presenting a risk to demand
We will continue with our strategy to adapt our marketplace to meet changing 
preferences of all car buyers. It is likely that used car prices will continue to move  
in line with supply and demand dynamics such that lower demand will make  
vehicles more affordable. 
>2°C
Low/Medium
1.5°C
TRANSITION RISK – Demand for sustainable products & services
•	 Consumers’ preferences shift away from ICE vehicles; 
steep decline in purchase of petrol or diesel vehicles in 
favour of EVs
•	 Potential opportunity: Support our audience to find the 
sustainable options they are seeking
We will continue with our strategy to adapt our marketplace to meet changing 
preferences of all car buyers and continue to be the largest marketplace for EVs.
>2°C
Low/Medium
1.5°C
TRANSITION RISK – Increased reputational risk associated with the automotive industry and misrepresenting environmental claims
•	 As consumer consciousness around climate change  
rises, there is increased scrutiny on our industry’s role  
on the environment
•	 Failure to appropriately demonstrate that as a business  
we are committed and moving towards net zero carbon 
emissions could negatively impact our brand and also 
impact our ability to operate and/or remain relevant to  
our customers and consumers 
As part of our goal to be net zero by 2040 we will focus on our own operational footprint 
and also on how we can positively support our industry. We have set clear reduction 
targets for our own operations and report progress to stakeholders. We work with 
customers, suppliers and the industry on education and policy.
>2°C
Low
1.5°C
TRANSITION RISK – Achieving resource efficiency through cutting our carbon footprint and improving energy efficiency
•	 Reduced costs associated with energy use and avoid 
increased costs associated with carbon taxation
Reduction initiatives to reduce our absolute usage, including successfully moving  
our technology infrastructure to the cloud.
>2°C
Medium
1.5°C
TRANSITION RISK – Increased reputational risk associated with the automotive industry and misrepresenting environmental claims
•	 Consumers may stop buying vehicles if they no longer 
require one
•	 Potential opportunity: Consumers’ desire/need to switch 
to EV
Likely the risk and opportunity would be taken together, and stock/demand would  
be maintained as the desire for personal transportation/vehicle ownership remains 
strong. We will continue with our strategy to adapt our marketplace to meet changing 
preferences for all car buyers and continue to be the largest marketplace for EVs.
>2°C
Low/Medium
1.5°C
The most significant action we can take is to reduce our exposure to this 
risk and continue with our strategy to adapt our marketplace to meet the 
changing preferences of all car buyers. We also need to make sure we 
continue to remain abreast of regulatory requirements to ensure we are 
compliant with all relevant reporting obligations.
•	 Market: Driven by its net zero ambitions, the Government announced  
the ban on the sale of new petrol and diesel vehicles by 2035, and this  
is already changing the make up of the car parc as consumers begin  
to buy electric vehicles as an alternative. 
Auto Trader can mitigate this risk by continuing to develop its strategy  
to be the destination of choice for consumers searching for a more 
environmentally friendly vehicle.
GOVERNANCE
METRICS AND TARGETS
RISK MANAGEMENT
STRATEGY
Strategic report
Governance
Financial statements
33
Auto Trader Group plc  Annual Report and Financial Statements 2024

TCFD REPORTING
01	 At a glance
03	 CEO’s statement
06	 Market overview
09	 How we create value
14	 Section 172(1) statement
25	 Working responsibly
18	 Key performance indicators
50	 How we manage risk
53	 Principal risks and uncertainties
22	 Financial review
01 – 60
02	 Chair’s statement
10 	 Strategic progress
21	
Non-financial and sustainability 
	
information statement
Working responsibly continued
EFFECTIVE RISK MANAGEMENT
  IDENTIFY 
A top-down and bottom-up approach is used to identify key risks across  
the business. Primarily, risks are identified via three key mechanisms: 
•	 The Board, OLT, senior managers, and GRC perform continuous horizon 
scanning as part of day-to-day operations.
•	 Our 2nd Line Functions are embedded into the teams responsible for  
executing key strategic initiatives to help them identify potential risks.
•	 GRC facilitate regular risk workshops with OLT and senior managers  
within the business.
All new risks are captured on the Group Risk Register which is reviewed  
by the Board at least half-yearly.
  MONITOR, REVIEW & ASSURE 
The effectiveness of key controls is monitored via numerous mechanisms within 
our governance structure. These include:
•	 Ongoing monitoring by 2nd Line Functions.
•	 Monthly and quarterly 2nd Line Forums and Committees, including Risk Forum, 
FCA Compliance, and Trust Forum.
•	 A risk-based Internal Audit plan which captures 4-5 assignments per year.
•	 Other third-party and specialist monitoring and assurance.
The Board reviews the outcomes of assurance activities on an as-needed basis.  
The Board also reviews the Group’s risk register at least half-yearly and assesses  
the adequacy and effectiveness of mitigating actions in line with our risk appetite.
  ASSESS & QUANTIFY 
All risks are evaluated to establish their root causes, the impact, and the likelihood  
of occurrence. When assessing risks, consideration is given to the financial, 
reputational, and regulatory impacts, as well as impacts on customers/consumers, 
and impacts on day-to-day operations. Risks are then categorised as:
•	 Existential risks: those with the potential to cause fundamental change within  
our organisation and wider industry.
•	 Operational risks: those arising out of the existing business activities.
•	 Emerging risks: those which relate to new initiatives, new products, and new 
laws and regulations.
  RESPOND & MITIGATE
Risk owners consider whether existing controls and mitigations reduce the  
risk to an acceptable level. On an ongoing basis and following identification  
of a new risk, 2nd Line Functions provide specialist support to ensure that the 
response is consistent with our Group risk appetite. Additionally, independent 
challenge on risk response is provided from 2nd Line Functions, Forums,  
and Committees.
If the residual level of risk after mitigation remains above our risk appetite,  
then further mitigating actions are implemented.
CLIMATE CHANGE IS A PRINCIPAL RISK FOR THE GROUP
RISK AND POTENTIAL IMPACT
The automotive industry is a high contributor to emissions, and so there is pressure 
from consumers and Government for the industry to reduce its impact on the 
environment. Failure to deliver on our environmental commitments could negatively 
impact our brand as a responsible business or result in regulatory sanctions.
Failure to overcome the challenges caused by the shift from internal combustion 
engines (‘ICE’) to electric vehicles (‘EVs’) could inhibit their takeup or lead to 
changes in buying behaviour. Factors include the purchase price of EVs, potential 
for improvements in public transport, new and expanded emissions zones, 
increasing EV running costs, and consumer uncertainty over the residual value  
of used EVs.
Changing and more stringent regulatory requirements could increase our cost 
base. Increased frequency and severity of extreme weather events could lead  
to heightened costs, including costs associated with heating/air conditioning, 
insurance and cloud infrastructure. Extreme weather events could also lead to 
short-term closure of retailer forecourts (for example, due to flooding).
HOW WE MANAGE THE RISK
•	 We are evolving our product offering and marketplace to provide consumers  
with more information about EVs. A cross-functional working group is focusing  
on helping consumers make more environmentally friendly vehicle choices.
•	 We lobby Government and share our data and insights to help guide policy  
on how to decarbonise the automotive industry.
•	 Leasing is a viable option to consumers making the switch to EVs, many of whom 
are anxious about making outright purchases. The Autorama checkout journey 
on the Autotrader.co.uk site provides our audience with access to leasing.
•	 As part of our climate commitments, we are focusing not just on our own carbon 
footprint, but positively supporting the industry. Our partnership with the 
Carbon Literacy Project provides training and insights to employees and 
external stakeholders.
•	 Our Corporate Responsibility Committee oversees our environmental commitments 
and work is ongoing to reduce our carbon emissions across all scopes.
•	 We evaluate the carbon records and commitments of suppliers within our 
procurement processes.
•	 By digitising the automotive retail sector, we provide customers and consumers 
with purchasing options should extreme weather events lead to short-term 
retailer forecourt closures.
GOVERNANCE
METRICS AND TARGETS
RISK MANAGEMENT
STRATEGY
 
TCFD: RISK MANAGEMENT
The Board is collectively responsible for 
determining the nature and extent of the 
principal risks which may impact the business  
as it seeks to achieve its strategic objectives.  
Our risk management framework, including  
the processes for identifying, assessing and 
managing risk, is described on pages 50 to 52  
and the Board recognises climate change as one 
of Auto Trader’s principal risks (see page 54). 
Auto Trader plays an important role within the  
UK automotive ecosystem and climate change  
is a catalyst for unprecedented change within 
industry. This mainly relates to the transition from 
ICE vehicles to Zero Emission Vehicles (‘ZEVs’) 
which could result in significant changes to 
automotive retail. We are working hard to 
support the industry with this transition, from 
providing content to help consumers ‘demystify’ 
EVs, to lobbying Government to incentivise the 
transition and sharing our data and insights to 
inform Government policy over EVs. 
Internally, climate change also poses a threat to 
our business and to our supply chain, including 
via regulatory change. It is therefore critical that 
our risk management process considers climate 
change if we are to understand its impacts both 
on our business and on the automotive industry 
as a whole.
Our risk management process approach  
allows for the continual identification and 
assessment of climate related risks. We maintain 
an environment/climate risk register which is 
reviewed regularly by the risk register owner, 
their delegates, and our risk management team. 
Each climate related risk is assigned an owner 
and controls and/or mitigating actions are 
recorded against each risk.
  HOW WE MANAGE RISK P50
Strategic report
Governance
Financial statements
34
Auto Trader Group plc  Annual Report and Financial Statements 2024

TCFD REPORTING
01	 At a glance
03	 CEO’s statement
06	 Market overview
09	 How we create value
14	 Section 172(1) statement
25	 Working responsibly
18	 Key performance indicators
50	 How we manage risk
53	 Principal risks and uncertainties
22	 Financial review
01 – 60
02	 Chair’s statement
10 	 Strategic progress
21	
Non-financial and sustainability 
	
information statement
 
TCFD: METRICS AND TARGETS 
To monitor progress against our environmental 
strategy, we have key metrics and targets. We 
also disclose our Scope 1, 2 and 3 GHG emissions.
The Group is required to report its energy use 
and measure and report its direct and indirect 
greenhouse gas (‘GHG’) emissions by the 
Companies (Directors’ Report) and Limited 
Liability Partnerships (Energy and Carbon 
Report) Regulations 2018. The GHG reporting 
period is aligned to the financial reporting year.
Reported energy and GHG emissions data is 
compliant with SECR requirements and has been 
calculated in accordance with the GHG Protocol 
and SECR guidelines. 
METHODOLOGY
The methodology used to calculate emissions  
is based on the financial control consolidation 
approach, as defined in the Greenhouse Gas 
Protocol, A Corporate Accounting and Reporting 
Standard (Revised Edition). 
Emission factors used are from the UK 
Government’s GHG Conversion Factors for 
Company Reporting, and selected other 
emissions factors datasets as applicable, for  
the year reported. For Scope 3 Category 1, an 
Environmentally Extended Input Output database 
methodology was used to calculate the  
GHG footprint across total spend in the year. 
INDEPENDENT VERIFICATION OF OUR GHG 
EMISSIONS 
EcoAct has independently assessed and verified 
Auto Trader’s GHG emissions following verification 
standard ISO 14064-3:2019. Based on the data 
and information provided by Auto Trader and the 
processes and procedures followed, nothing has 
come to EcoAct’s attention to indicate that the 
GHG emissions totals for all years reported are 
not fairly stated and free from material error.
ENERGY AND EMISSIONS REPORTING
Working responsibly continued
OUR TOTAL CO2 EMISSIONS1
2024
2023 (base year)
2022
UK
Global
UK
Global
UK
Global
Scope 1
258
258
342
363
276
294
Scope 2 (location based)
205
205
297
310
368
385
Total (Scopes 1 and 2)
463
463
639
673
644
679
KwH (‘000s)
2,473
2,473
2,714
2,775
2,618
2,767
Purchased goods & services
22,949
19,537
23,562
Capital goods
2,262
498
794
Fuel and energy-related activities
74
133
196
Upstream transportation & distribution
–
72
115
Waste generated in operations
107
5
16
Business travel
1,041
365
63
Employee commuting (inc. working from home)
982
1,746
1,004
Upstream leased assets
–
129
106
Use of sold products2
70,643
56,323
102,807
End of life treatment of sold products
383
31
50
Investments
37
26
27
Scope 3 (total)
98,478
78,865
128,740
Total (Scopes 1, 2 and 3)
98,941
79,538
129,419
Revenue3
£570.9m
£510.4m
£491.1m
Tonnes of CO2 equivalent per FTE4
80.2
68.5
107.9
Tonnes of CO2 equivalent per £million turnover3
173.3
155.8
263.5
Scope 2 (market based)
10
3
91
% renewable
95%
99%
76%
1.	 Scopes 1, 2 & 3 are reported in tonnes of CO2 equivalent.
2.	 The methodology for calculating use of sold goods has changed in 2024. We will recalculate 2023 on the same basis in the coming year.
3.	 This includes Autorama revenue for the period 1 April to 31 March for each period reported.
4.	 Based on average number of employees in the Group throughout the year 2024: 1,233 (2023: 1,160, 2022: 1,199). The average number of employees included Autorama FTEs  
for the period 1 April to 31 March for each period reported.
GOVERNANCE
STRATEGY
METRICS AND TARGETS
RISK MANAGEMENT
Strategic report
Governance
Financial statements
35
Auto Trader Group plc  Annual Report and Financial Statements 2024

TCFD REPORTING
01	 At a glance
03	 CEO’s statement
06	 Market overview
09	 How we create value
14	 Section 172(1) statement
25	 Working responsibly
18	 Key performance indicators
50	 How we manage risk
53	 Principal risks and uncertainties
22	 Financial review
01 – 60
02	 Chair’s statement
10 	 Strategic progress
21	
Non-financial and sustainability 
	
information statement
Working responsibly continued
1
Our net zero 
commitment –  
our operations
We have signed up to the Science  
Based Targets initiative (‘SBTi’) Business 
Ambition for 1.5°C. By doing so, we are 
committed to achieving net zero before 
2040 and to reducing emissions in line 
with the Paris Agreement goals. 
2040 
is the year we are committed 
to achieving net zero
Net zero refers to the balance between the 
amount of greenhouse gas produced and the 
amount removed from the atmosphere. We 
reach net zero when the amount we add is no 
more than the amount taken away. Our near  
and long-term net zero targets have both been 
validated and approved by the SBTi.
Our greenhouse gas emissions and carbon 
intensity ratios are disclosed on page 35 and 
these form part of our key metrics. We have 
committed to reach net zero greenhouse gas 
emissions across our value chain by 2040, 
committing to:
• Reduce absolute Scope 1 and 2 GHG emissions 
by 50% before 2030 from a 2023 base year. 
• Reduce absolute Scope 3 GHG emissions  
by 46.2% over the same timeframe.
• Reduce absolute Scope 1, 2 and 3 GHG emissions 
by 90% by 2040 from a 2023 base year.
Although our direct environmental impact is 
relatively small we are committed to reducing 
our emissions. The main risk surrounding our 
operational emissions is our indirect Scope 3 
emissions relating to purchased goods and 
services and use of sold goods. With the 
acquisition of Autorama, our emissions have 
increased significantly in these categories  
due to the vehicles sold by Autorama that 
temporarily pass through their balance sheet. 
The spend we have with our suppliers is also a big 
contributor to purchased goods and services. 
HOW WE’RE TAKING ACTION
To meet the SBTi’s definition of net zero, we need 
to reduce our emissions by at least 90% and then 
use carbon removal initiatives to neutralise any 
limited emissions that cannot yet be eliminated. 
It is therefore essential that we fully understand 
the source of our emissions and undertake 
targeted actions. We resubmitted our targets  
to the SBTi to revalidate them to include the 
Autorama acquisition and to rebase our baseline 
year to 2023. Our emission reduction targets 
have been incorporated within executive 
remuneration policies (page 81 onwards).
The make up of our carbon emissions is heavily 
weighted towards Scope 3, and within that, 
purchased goods and services and use of sold 
goods are the biggest contributors. During the 
year, our GHG emissions totalled 98.9ktCO2.  
This was an increase on 2023 (2023: 79.5ktCO) 
and is primarily due to an increase in the volume 
of cars passing through Autorama’s balance 
sheet. In respect of our other emissions, we have  
a committed climate action plan and our targets 
and progress are set out on the next page.
Our Sustainability Network comprises  
passionate individuals from across the business 
who are focused on making life at Auto Trader  
more sustainable through increased employee 
awareness and driving impactful changes for both 
individuals and our business, supporting our overall 
goal of reducing our carbon emissions. We want  
to foster an environmentally responsible culture 
through awareness and by encouraging employee-
led environmental actions and initiatives. 
We have rolled out Carbon Literacy training for  
all employees and have a c.80% completion rate. 
During the year we completed the migration of our 
data centres to the cloud and also started work on 
installing solar panels at our Hemel Hempstead office.
GOVERNANCE
METRICS AND TARGETS
RISK MANAGEMENT
STRATEGY
Strategic report
Governance
Financial statements
36
Auto Trader Group plc  Annual Report and Financial Statements 2024

TCFD REPORTING
01	 At a glance
03	 CEO’s statement
06	 Market overview
09	 How we create value
14	 Section 172(1) statement
25	 Working responsibly
18	 Key performance indicators
50	 How we manage risk
53	 Principal risks and uncertainties
22	 Financial review
01 – 60
02	 Chair’s statement
10 	 Strategic progress
21	
Non-financial and sustainability 
	
information statement
Working responsibly continued
Metric
Emission type
Target year
Our progress
Current status
Switch 100% of our fleet vehicles 
(Auto Trader and Autorama 
fleet) to be EV or low emission.
SCOPE 
1
2030
Base year 
353 tCO2e
Current year 
221 tCO2e
•	 Any newly ordered vehicles must be fully electric or hybrid with emissions 75g/km or less. 
•	 60% of the Auto Trader and Autorama fleet is now an EV or ULEV.
ON TRACK 
Auto Trader data centres to  
be fully migrated to the cloud.
SCOPE 
2
2024
Base year 
67 tCO2e
Current year 
15 tCO2e
•	 100% of our data centres have been migrated to the cloud.
COMPLETE 
Energy: reduce overall 
electricity usage by 50% (against 
a 2023 baseline) and procure 
100% renewable energy for  
our remaining needs.
SCOPE 
2
2030
Base year 
1,602 KwH (‘000s)
Current year 
920 KwH(‘000s)
•	 Work has started on the installation of solar panels at our Hemel Hempstead office.
•	 Started a programme of switching employee laptops to more energy efficient tech.
ON TRACK 
Business travel emissions: 
achieve a 50% reduction 
(against a 2023 baseline).
SCOPE 
3
2030
Base year 
374 tCO2e
Current year 
1,041 tCO2e
•	 Updated our travel policy to make flights as a mode of travel by exception.
•	 Travel system now displays carbon emissions.
MORE WORK 
NEEDED
Commuting emissions 
(including emissions generated 
from working from home): 
achieve a 50% reduction 
(against a 2023 baseline).
SCOPE 
3
2030
Base year 
1,746 tCO2e
Current year 
982 tCO2e
•	 Continued with Connected Working which offers all employees greater flexibility in where and when they work, resulting  
in less commuting.
•	 6% of eligible employees are now participating in salary sacrifice to lease an electric vehicle.
ON TRACK 
Suppliers: require 50% of 
suppliers, by spend, to  
have meaningful carbon 
reduction targets.
SCOPE 
3
2030
•	 One of the Group’s strategic objectives is to transition our value chain to net zero emissions, bringing suppliers on the journey  
and embedding sustainability within our procurement processes. 
•	 We are improving our data quality so we can start taking action to address our Scope 3 emissions relating to purchased goods and services.
•	 Ethical procurement questionnaires completed covering 75% of our supplier spend.
MORE WORK 
NEEDED
Autorama Scope 3 emissions. 
SCOPE 
3
2030
•	 A significant part of the Group’s Scope 3 emissions relate to the purchased vehicles that temporarily pass through Autorama’s balance sheet. 
•	 During the year, vehicles taken on balance sheet increased. As supply improves we expect to become less reliant on vehicles where we are 
required to take them on balance sheet.
MORE WORK 
NEEDED
Climate contribution strategy.
NET 
ZERO
2030
•	 Taking responsibility for our carbon emissions by contributing to climate action. 
•	 Partnered with the Greater Manchester Environmental Fund to support community projects that make big improvements to green spaces 
across Greater Manchester. 
•	 Worked with a third party to identify suitable projects for investment during the year – more work is needed to identify further projects  
for us to support.
•	 Further work needed to adopt an appropriate internal carbon price and implementation within the business.
ON TRACK 
GOVERNANCE
METRICS AND TARGETS
RISK MANAGEMENT
STRATEGY
Strategic report
Governance
Financial statements
37
Auto Trader Group plc  Annual Report and Financial Statements 2024

TCFD REPORTING
01	 At a glance
03	 CEO’s statement
06	 Market overview
09	 How we create value
14	 Section 172(1) statement
25	 Working responsibly
18	 Key performance indicators
50	 How we manage risk
53	 Principal risks and uncertainties
22	 Financial review
01 – 60
02	 Chair’s statement
10 	 Strategic progress
21	
Non-financial and sustainability 
	
information statement
SUPPORTING THE TRANSITION TO EVS
The Zero Emission Vehicle mandate came into 
force in 2024, causing significant levels of change 
in the industry for manufacturers and retailers as 
the mandate began to dictate the number of EVs 
each brand needs to sell each year or risk paying 
fines. A lot needs to happen in the coming years to 
ensure the successful mass adoption of electric 
vehicles. We have been regularly meeting with 
various Government departments to share our 
data and insights to help guide policy for a 
number of years now and in the past 12 months, 
the number of Government departments 
receiving these insights has expanded, showing 
the value and impact of our work. Additionally, this 
year we were invited to present oral and written 
evidence at the House of Lords Environment and 
Climate Change Committee Electric Vehicles 
inquiry, with our research playing a key part in the 
summary document of the inquiry.
Our wealth of data and insight gives us a unique 
view of consumer car buying intentions, and 
particularly consumer EV buying intentions. This 
data forms the basis of our award winning ‘Road 
to 2035’ Reports, which are extremely valuable to 
not only the Government, but also to media and 
the industries involved in the electric transition. 
This year, the Report, as well as our press activity 
tracking the impact of London’s Ultra Low 
Emission Zone expansion, resulted in a request 
from Transport for London’s press team who had 
seen our data analysis and commentary in the 
media and wanted our input on the scrappage 
scheme expansion, demonstrating the impact 
and influence of our data and reputation.
CARBON LITERACY TOOLKIT
The automotive industry is under enormous 
pressure to reduce its carbon emissions and whilst 
many of our industry partners have clear and bold 
plans to reduce emissions, many are still very early 
on in their sustainability journeys and require 
support to help them develop a carbon reduction 
plan. Through our partnership with the Carbon 
Literacy Trust, we have created and fund the 
Automotive Carbon Literacy Toolkit which has 
gone from strength to strength. We’re now looking 
to launch a Technology Sector Toolkit with a new 
Working responsibly continued
set of sector partners. In the automotive space, 208 
organisations have now completed the training (as  
at 31 March 2024) which our customers view as an 
important step in their sustainability journey, as well 
as a key employee engagement initiative. Once an 
individual in a business has been accredited as 
‘carbon literate’, the business is then provided with 
training content and trainer manuals that enable 
them to run their own one-day Carbon Literacy 
training. After a significant jump this year, over 3,200 
people in these businesses have now completed the 
training (2023: over 1,000).
In addition to the training, we continued our Building  
a Sustainable Automotive Industry event series which 
aims to inspire action and motivate businesses to  
be more sustainable by gathering industry partners 
and sustainability experts together. This year,  
we partnered with Capgemini to deliver an event 
focused on creating carbon reduction plans. 
We also conducted research on retailer attitudes to 
sustainability to gain a deeper understanding of the 
current situation and found that whilst the majority  
of retailers understand sustainability is key to 
future-proofing their businesses, few know how to 
get started. As a result, we are looking to make this  
an always-on offering for our industry partners and 
so will be launching a Sustainability Hub in the next 
financial year. This will comprise two elements –  
one, a content hub with case studies and key 
environmental information and two, a community 
space where those working on sustainability can 
come together, ask questions and share experiences.
METRICS
Metric
Our progress
Current status
Number of electric 
vehicles advertised  
on Auto Trader
22,536
(average as at  
March 2024)
ON TRACK 
Share of electric vehicles 
advertised on Auto Trader 4.5%
during FY24
ON TRACK 
Number of electric 
vehicles delivered  
by Autorama 
876
during FY24
MORE WORK 
NEEDED
Number of videos 
produced covering 
electric vehicles
56
during FY24
ON TRACK 
OUR ‘ELECTRIC VEHICLE HUB’ 
Further to launching our EV ‘Retailer Performance Module’ last 
year, we now also have an ‘Electric Vehicle Hub’ for our retailer 
customers which provides a one-stop-shop for all things EV  
with live market data and electric retailing advice. When the 
Government moved the ban on the sale of new petrol and diesel 
cars to 2035, we rapidly responded with supporting materials 
and webinars for our retailer partners and the EV Hub allows us 
to provide this level of detailed support all year round. 
2
Supporting  
the automotive 
industry
Our aim is to support the industry in 
the transition to the mass adoption 
of electric vehicles (‘EVs’).
>3,200 
people in the automotive  
community have completed  
Carbon Literacy training
GOVERNANCE
METRICS AND TARGETS
RISK MANAGEMENT
STRATEGY
Strategic report
Governance
Financial statements
38
Auto Trader Group plc  Annual Report and Financial Statements 2024

TCFD REPORTING
01	 At a glance
03	 CEO’s statement
06	 Market overview
09	 How we create value
14	 Section 172(1) statement
25	 Working responsibly
18	 Key performance indicators
50	 How we manage risk
53	 Principal risks and uncertainties
22	 Financial review
01 – 60
02	 Chair’s statement
10 	 Strategic progress
21	
Non-financial and sustainability 
	
information statement
We continue to increase the coverage and 
exposure we give electric vehicles (‘EVs’) across 
all our platforms, making it easier for car buyers to 
search for and find information on EVs. Our goal is 
to ensure the electric vehicle transition is fair and 
equitable and, with this in mind, we conducted 
research on the gender gap in electric vehicles 
and found a significant difference between how 
men and women think about and consider electric 
vehicles. We used this research to create the  
‘No Driver Left Behind: Women and the journey  
to electric’ report which outlines reasons for the 
gender gap as well as potential solutions. The 
report was very well received, featuring on BBC 
Women’s Hour and with multiple Government 
departments and manufacturer partners 
requesting sessions on the topic. 
Working responsibly continued
>10.8m 
entries to our EV monthly giveaway 
since the campaign started 
Last year we launched an EV Hub on site and this 
year the focus has been on driving traffic to the 
hub, with multiple paid marketing activities being 
dedicated to this. From partnerships with the 
Guardian, the Evening Standard and Hearst 
Media titles such as Good Housekeeping and 
Cosmo to Spotify podcast and TikTok adverts, 
the goal has been to expand our reach and 
engage new audiences on the topic of electric 
vehicles. The EV monthly giveaway continued 
and has now amassed more than 10 million 
entries, giving away over £1 million worth of  
prizes since the campaign started.
LAUNCH OF A NEW E-BIKE PLATFORM
A step change development in our mission to support 
consumers to make more environmentally friendly 
choices has been the launch of new e-bikes on our 
platform in May 2023. The e-bike community 
welcomed this launch and viewed it as a key sign 
of maturation of the e-bike market and were excited 
by the impact Auto Trader’s size and reach can have 
on the sector. On-site interest in e-bikes has been 
rapidly increasing and we’ve had great success with 
Black Friday promotions and editorial e-bike content. 
  “We need to address 
the specific concerns of 
women around EVs. Prioritise 
what women will get for their 
money rather than extolling 
the virtues of going green. 
Explain what lower running 
costs mean rather than 
advertising the benefits  
of new technology. Women 
have different points of 
engagement.”
ERIN BAKER 
Editorial Director, Auto Trader
NO DRIVER LEFT BEHIND
To progress our work to 
ensure No Driver is Left Behind 
in the electric transition, 
we’ve executed multiple 
campaigns in the consumer 
lifestyle space.
By launching multiple  
media partnerships with  
titles including the Guardian, 
Cosmopolitan and Good 
Housekeeping, we surfaced 
Auto Trader’s electric content 
to new audiences, specifically 
in the lifestyle and women’s 
press. By establishing 
relationships in these sectors, 
we have also increased  
the volume of PR coverage  
in women’s lifestyle titles,  
a key goal of our electric 
communications strategy.
We also launched new 
podcast adverts that directed 
listeners to Auto Trader’s EV 
Hub; these adverts appeared 
on Parenting Hell and The 
Receipts, bringing electric 
vehicles into the conversation 
in a lifestyle environment.
3
Supporting 
consumers
Our aim is to support consumers to make 
more environmentally friendly vehicle 
choices and to be the number one 
electric vehicle destination in the UK.
METRICS
Metric
Our progress
Current status
Number of electric  
vehicle advert views  
on Auto Trader
105m
during FY24
ON TRACK 
Share of electric  
vehicle advert views  
on Auto Trader
3.7%
during FY24
ON TRACK 
Number of electric  
car giveaway entries
10.8m
since the campaign 
started
ON TRACK 
Number of video views 
covering electric vehicles 7.9m
during FY24
ON TRACK 
GOVERNANCE
METRICS AND TARGETS
RISK MANAGEMENT
STRATEGY
Strategic report
Governance
Financial statements
39
Auto Trader Group plc  Annual Report and Financial Statements 2024

OPERATIONAL
LEADERSHIP
TEAM
EXECUTIVE
RESPONSIBILITY
BOARD
RESPONSIBILITY
REMUNERATION
COMMITTEE
EMPLOYEE GUILDS
& NETWORKS
THIRD-PARTY
CHARTERS &
ACCREDITATIONS
1
2
6
3
4
5
01	 At a glance
03	 CEO’s statement
06	 Market overview
09	 How we create value
14	 Section 172(1) statement
25	 Working responsibly
18	 Key performance indicators
50	 How we manage risk
53	 Principal risks and uncertainties
22	 Financial review
01 – 60
02	 Chair’s statement
10 	 Strategic progress
21	
Non-financial and sustainability 
	
information statement
Working responsibly continued
Our people & 
communities
Continue to build diverse teams  
and evolve our inclusive culture.
Maintain high levels of employee 
engagement, supporting positive 
health and wellbeing. 
Partner with charities, community 
groups and industry bodies to make  
a difference to the communities 
where we work and live.
ENGAGING OUR EMPLOYEES 
We recognise the importance of having the 
right mix of communication and engagement 
channels for our employees and this is 
something that we continuously review and 
develop based on employee feedback and 
best practice. We welcome open and honest 
feedback from our employees and surveys 
are conducted on a regular basis. We run an 
anonymous survey twice a year to measure 
employee engagement, understand job 
satisfaction and understand where changes 
may be necessary. In our most recent survey 
we were pleased that 97% (2023: 91%) of our 
employees agreed or strongly agreed with 
the statement “I am proud to work for 
Auto Trader”, a measure which we view as  
a proxy for engagement. Our engagement 
survey is supplemented with pulse and 
post-event surveys where relevant. 
We have continued to embrace Connected 
Working which offers all employees greater 
flexibility in where and how they work whilst 
still maintaining collaboration with their 
teams and the wider Auto Trader community. 
We have strengthened our internal 
communications through our regular ‘OLTV’ 
sessions, led by our CEO and wider leadership 
team. These sessions, together with our 
annual all-employee conference, provide 
opportunities for our employees to stay 
connected to our business priorities and  
hear about key business updates. 
Our Board Engagement Guild is the primary 
mechanism for our Board to engage with our 
employees and for them to understand their 
experiences and views, as well as providing 
the opportunity for employees to ask 
questions directly of Non-Executive Directors. 
The Guild has representatives from across 
different parts of the business who canvass 
views and opinions from their colleagues to 
share with the Board. This year the Guild met 
four times and discussed topics including 
wellbeing, Directors’ remuneration, our new 
values, consumer engagement and 
Connected Working.
1. BOARD RESPONSIBILITY
Material ESG topics discussed by the Board include 
diversity and inclusion, employee engagement and 
talent development. The Corporate Responsibility 
Committee is responsible for holding the Executive 
Directors to account and on a quarterly basis our 
people scorecard is reviewed and progress against 
our cultural KPIs is monitored. The Board plays an 
important role in ensuring our culture is aligned with 
our long-term strategy.
2. EXECUTIVE RESPONSIBILITY
The responsibility for assessing and managing our 
people and culture sits at both Executive and Board 
level. Our Executive Directors have responsibility for 
oversight of our diversity and inclusion agenda and 
are responsible for ensuring that our values are 
embedded into all parts of our business. 
3. OPERATIONAL LEADERSHIP TEAM
Our Operational Leadership Team (‘OLT’) is 
responsible for driving our culture that is values-led, 
customer-centric and data driven, underpinned by  
a diverse and inclusive team. Having a progressive 
culture and environment ensures the attraction, 
development and retention of a talented, engaged 
and diverse workforce.
HOW WE GOVERN THIS AREA
4. REMUNERATION COMMITTEE
The Committee introduced diversity-related metrics 
into the Performance Share Plan (‘PSP’) targets for 
the 2021 PSP award. From 2022 onwards, PSP award 
performance will be measured against our diversity 
ambitions as part of an underpin rather than as a 
standalone target. The Committee also has remit 
over material changes to package and benefits 
and approved the all-employee share scheme.
5. EMPLOYEE GUILDS & NETWORKS
Our employees play a fundamental role in the 
success of our ESG strategy. Through our thriving 
networks and guilds, our ESG priorities and 
ambitions are championed and driven forward by 
our employees. See page 45 for more information 
about our networks. These networks feed into a 
wider Diversity and Inclusion Guild which oversees 
the various networks to ensure they drive real 
change across our organisation. 
Our Board Engagement Guild is the primary 
mechanism for our Board to engage with our 
employees and meetings are not attended by the 
Executive Directors. Employees are able to share 
their experiences and views, as well as providing the 
opportunity for them to ask questions directly of Non-
Executive Directors. The Board Engagement Guild 
has representatives from across different parts of 
the business and canvasses views and opinions 
from their colleagues to share with the Board.
6. THIRD-PARTY CHARTERS & ACCREDITATIONS
We have signed up to various third-party charters 
and have received a number of accreditations, 
most notably: 
•	 Race at Work Charter
•	 Change the Race Ratio
•	 Disability Confident Leader
•	 Social Mobility Top 75
•	 Inclusive Companies
•	 Living Wage employer
Strategic report
Governance
Financial statements
40
Auto Trader Group plc  Annual Report and Financial Statements 2024

Determined
Curious
Community
Decisive
Humble
Adaptable
01	 At a glance
03	 CEO’s statement
06	 Market overview
09	 How we create value
14	 Section 172(1) statement
25	 Working responsibly
18	 Key performance indicators
50	 How we manage risk
53	 Principal risks and uncertainties
22	 Financial review
01 – 60
02	 Chair’s statement
10 	 Strategic progress
21	
Non-financial and sustainability 
	
information statement
Community
We connect and understand each other, respect 
our differences and focus on finding common 
ground. We are committed to making a 
difference in the communities around us.
Curious
We look up, listen, think beyond the obvious  
and find the Auto Trader way. We’re restless  
and always thinking about what’s next.
Humble
We share in our failures as well as our successes. 
We earn our place and take nothing for granted.
Determined
We get stuck in and have the conviction to  
make big things happen. We persevere and 
aren’t scared to do the hard thing. 
Decisive
We crack on, trusting our instincts, data and 
experience. We sometimes disagree, but we 
always commit and deliver together.
Adaptable
Our ability to change and change again is our 
greatest strength. We act for the long term, 
accept uncertainty and challenge everything.
Working responsibly continued
Our values underpin 
everything we do
Periodically we review our values alongside 
our strategy, purpose and priorities. 
Whilst they don’t often change, this year we did evolve them slightly, replacing 
‘courageous’ with ‘decisive’ and ‘reliable’ with ‘adaptable’. We’ve made these 
changes to align with the values we already see within the organisation but  
also recognise values which we believe will be important in helping us meet  
our future aspirations. 
Reflecting our culture and commitment to making  
a positive impact
Strategic report
Governance
Financial statements
41
Auto Trader Group plc  Annual Report and Financial Statements 2024

01	 At a glance
03	 CEO’s statement
06	 Market overview
09	 How we create value
14	 Section 172(1) statement
25	 Working responsibly
18	 Key performance indicators
50	 How we manage risk
53	 Principal risks and uncertainties
22	 Financial review
01 – 60
02	 Chair’s statement
10 	 Strategic progress
21	
Non-financial and sustainability 
	
information statement
Working responsibly continued
WELLBEING AND SAFETY OF OUR EMPLOYEES
We are committed to supporting our employees 
in all aspects of their health and wellbeing. We 
provide a comprehensive range of healthcare 
benefits as well as access to tools and education, 
mental health support and supportive pathways 
to empower our employees to have more good 
days. During the year, people leaders attended 
refresher courses in mental health awareness to 
assist them in identifying and supporting issues 
that relate to people’s mental health, and learn 
practical skills that can be used every day to help 
support team members. Access to mental health 
support and services is made available to all 
employees via trained Mental Health First Aiders 
and our Employee Assistance Programme. 
We also provide access to tools and resources 
to support employees with their financial 
wellbeing. A Group personal pension plan is 
offered to all employees, under which they can 
contribute between 3% and 5% (or higher) of their 
salary and Auto Trader contributes between 5% 
and 7%. All employees can join the Group’s Save 
As You Earn scheme, with 563 of our employees 
participating in at least one of the current 
schemes. In September 2023 we announced  
an all-employee share award that rewards 
employees with an extra 10% of their salary  
in shares each year, vesting over a three-year 
INVESTING IN AND SUPPORTING OUR TALENT
period. This builds on our already strong 
ownership culture and aligns our people  
with our shareholders.
We are committed to creating a safe office 
environment and to achieving high standards  
of health and safety, committed to protecting 
our staff and others affected by our operations.  
Our principal objective is to prevent or minimise 
accidents, injury and ill health to staff, 
contractors and others, who work at or visit our 
premises. We have a fully compliant Health and 
Safety Policy and appropriate insurance for all 
employees. We can report that we have had  
no fatalities or serious injuries during the year, 
and there was no impact to our operations  
due to work-related incidents or work-related 
occupational disease. We have had one 
accident reportable to RIDDOR this past 
financial year with no further action required.
Following the introduction of our Connected 
Working approach, we remain committed to our 
people’s health and wellbeing. To support our 
colleagues we make sure that their workstations 
are safe by completing a risk assessment of  
both office and home-based workstations and 
environments. This assessment is designed  
to ensure compliance with health and safety 
regulations and will help to identify and minimise 
risks while working from home or the office.
Our learning academy is the platform that 
provides a range of learning opportunities  
for all employees (including part-time and 
contractors). We provide sponsorship for 
professional qualifications and access to 
continuing professional development for  
our people. Mandatory training covers our 
compliance essentials to ensure compliance 
with our legislative and regulatory 
requirements. Our non-mandatory training 
covers a broad range of learning and 
development that provide role-specific 
technical skills and soft skills that support 
being successful at Auto Trader. Our 
mentoring and coaching programmes are 
available to all employees and we continue  
to build internal coaching, mentoring and 
sponsorship capability.
We have a dedicated Early Careers team 
which plays a vital role in nurturing the future 
success of our company. We take immense 
pride in our exceptional pipeline of talented 
individuals who are carefully developed to 
assume key roles across various departments 
in the business. Our team is committed to 
identifying opportunities, crafting innovative 
programmes, and delivering comprehensive 
support to facilitate the growth and success 
of early careers, retraining and professional 
development for colleagues at Auto Trader.
Our ambition is to make sure that  
everyone has the time and opportunity for 
development at Auto Trader. We support this 
through personal development plans and 
opportunities, coaching and mentoring, 
structured programmes and self-learning. 
We underpin this through our cultural and 
inclusive initiatives, including values-based 
training, inclusive leadership and an 
inclusive talent development programme.
We pride ourselves on having a community 
focused on development where everyone 
can be successful. We still retain a  
strong level of retention and employee 
engagement and our attrition rate remains 
low at 11% (2023: 11%) when compared to 
industry and national averages.
Year
2024
2023
Hours of mandatory training (see page 49 for more detail)
1,113
2,286
Hours of non-mandatory training
27,363
27,316
Annual cost of training1
£633k
£494k
Average cost per employee2
£513
£487
Employees studying for professional qualification
8
8
Employees on an apprenticeship/early careers3 
71
78
1.	 This includes external trainer and platform costs, but excludes the employment costs of our in-house 
Learning & Development team.
2.	 Based on average number of employees in the Group throughout the year 2024: 1,233.
3.	 As at 31 March – this excludes individuals who completed their programme during the reporting period.
Strategic report
Governance
Financial statements
42
Auto Trader Group plc  Annual Report and Financial Statements 2024

01	 At a glance
03	 CEO’s statement
06	 Market overview
09	 How we create value
14	 Section 172(1) statement
25	 Working responsibly
18	 Key performance indicators
50	 How we manage risk
53	 Principal risks and uncertainties
22	 Financial review
01 – 60
02	 Chair’s statement
10 	 Strategic progress
21	
Non-financial and sustainability 
	
information statement
Working responsibly continued
GENDER AND ETHNICITY DIVERSITY
As at 31 March 2024, at a Board level, over half 
of our Board are women, exceeding the FTSE 
Women Leaders Review recommendations and 
FCA Listing Rules requirements, which have a 
target of 40% women’s representation. We 
acknowledge that at the time of reporting we 
do not have a woman holding one of the four 
senior Board roles but will do after the AGM. 
We satisfied the recommendation of the Parker 
Review that at least one Director should be 
from an ethnically diverse background. 
After the AGM (scheduled for 19 September 
2024) the Board membership will comprise  
six women and three men, with two from an 
ethnically diverse background and a woman  
as Senior Independent Director.
The percentage of the total company who are 
from an ethnically diverse background has 
increased from 15% to 17% during the year, with 
the percentage of those from an ethnically 
diverse background in leadership decreasing 
from 8% to 6%. We remain committed to 
increasing ethnically diverse representation in 
leadership. As was the case with women, we 
are focused on our recruitment processes, the 
majority of which are in lower level roles, and 
how we develop and promote a diverse group 
of individuals through the organisation. 
Last year, the Parker Review announced  
that it was extending its scope to senior 
management, asking the FTSE 350 to set a 
percentage target for senior management 
positions that will be occupied by ethnic 
minority executives in December 2027.
We have set a target of 10% ethnically diverse 
senior management (OLT and OLT-1) to  
be achieved by March 2027 in line with the  
Parker Review. 
As at 31 March 2024
As at 31 March 2023
Board
Executive 
management
OLT2
OLT  
direct reports
Total company
Board
Executive 
management
OLT2
OLT  
direct reports
Total company
Number
%
Number 
of senior
positions1
Number
%
Number
%
Number
%
Number
%
Number 
of senior
positions1
OLT2
%
Number
%
Number
%
Men
4
44%
4
4
44%
41
59%
701
57%
4
44%
4
4
44%
45
62%
696
57%
Women 
5
56%
–
5
56%
28
41%
548
43%
5
56%
–
5
56%
28
38%
524
43%
Non binary/
other
–
–
–
–
–
–
–
6
–
–
–
–
–
–
–
–
6
–
As at 31 March 2024
As at 31 March 2023
Board
Executive 
management
OLT2
OLT  
direct reports
Total company
Board
Executive 
management
OLT2
OLT  
direct reports
Total company
Number
%
Number 
of senior
positions1
Number
%
Number
%
Number
%
Number
%
Number 
of senior
positions1
OLT2
%
Number
%
Number
%
White 
British 
or other 
White
8
89%
4
9
100%
59
86%
909
72%
8
78%
3
9
100%
62
85%
876
72%
Mixed 
ethnic 
groups
–
–
–
–
–
–
–
26
2%
–
–
–
–
–
1
1%
29
2%
Asian 
/Asian 
British
1
11%
–
–
–
4
6%
129
10%
1
11%
–
–
–
4
6%
103
8%
Black/
African
/Caribbean
/Black 
British
–
–
–
–
–
1
1%
42
3%
–
–
–
–
–
2
3%
37
3%
Other
–
–
–
–
–
–
–
19
2%
–
–
–
–
–
–
–
15
1%
Not 
disclosed
–
–
–
–
–
5
7%
130
11%
–
–
–
–
–
4
6%
166
14%
1.	 Senior positions defined as CEO, CFO, SID and Chair of the Board.
2.	 Excludes CEO, COO and CFO who are included in the Board numbers.
Strategic report
Governance
Financial statements
43
Auto Trader Group plc  Annual Report and Financial Statements 2024

01	 At a glance
03	 CEO’s statement
06	 Market overview
09	 How we create value
14	 Section 172(1) statement
25	 Working responsibly
18	 Key performance indicators
50	 How we manage risk
53	 Principal risks and uncertainties
22	 Financial review
01 – 60
02	 Chair’s statement
10 	 Strategic progress
21	
Non-financial and sustainability 
	
information statement
Working responsibly continued
GENDER AND ETHNICITY PAY GAP 
We released our fourth combined Gender and 
Ethnicity Pay Gap Report 2023 (published in 
December 2023, reporting the pay gap as at 5 
April 2023). We have joined forces with other FTSE 
100 companies to encourage more companies to 
report and to campaign to make ethnicity pay 
gap reporting mandatory in the same way that it 
is for gender. You can read more about our work 
to ensure gender equality in our UK workforce in 
our Gender and Ethnicity Pay Gap Report on our 
corporate website, plc.autotrader.co.uk.
We continue to make progress in reducing our 
gender pay gap. Our mean gender pay gap 
decreased by 2.3% (2022: 0.3% decrease), and our 
median pay gap decreased by 3.3% (2022: 0.4% 
increase). During the reporting period, we 
performed well in retaining women in our upper 
quartiles (30% women leavers compared to 63% 
for men). Our overall gender split when looking at 
people who left Auto Trader during the reporting 
period was also more favourable to women; they 
accounted for 30% of leavers compared to 70% 
for men. Of the new hires included in the report, 
46% were women (2022: 43% women). Our goal  
is to get to a 50/50 gender split across all our 
recruitment campaigns. We have also continued 
with our focus on hiring early career roles,  
with 31% of total hires joining an early career 
programme. Of the technology based roles, 64% 
of them went to women as part of our continued 
strategy to increase the number of women  
in technology by hiring at entry level and 
progressing them through their careers. Between 
April 2022 and March 2023, we were pleased  
to see that women accounted for 41% of all 
promotions, and we continue to strive to  
increase this further.
During the reporting period, the mean and 
median ethnicity pay gaps have decreased  
by 1.2% and 5.5% respectively (2022: decreased  
by 0.8% and 1.2% respectively). We have also 
increased ethnically diverse representation 
across all quartiles, with the upper middle 
quartiles showing the largest increase at 3.4%. 
We have again focused on three primary areas 
when exploring what led to the decrease: 
retention; changes in circumstances for our 
existing colleagues; and new hires. The retention 
of ethnically diverse employees, particularly in 
more senior roles, has had an important impact 
on reducing our ethnicity pay gap. Of those  
who left during the reporting period, 8% of our 
ethnically diverse leavers were in the upper 
quartile compared to 28% of white leavers.
We have always been transparent in 
acknowledging that the key to reducing our 
ethnicity pay gap is to increase representation 
of ethnically diverse individuals in senior roles 
(and therefore the upper quartiles), so we are 
pleased to see positive movement in this area. 
During the reporting period, 27.5% of our hires 
were ethnically diverse – nearly 10% more than 
our actual representation at the time of 
reporting (18%). We can see the positive impact 
of this with the representation of ethnically 
diverse colleagues increasing across all 
quartiles which has been successful due to  
our continued efforts to hire diverse talent 
across all levels of the business.
DIVERSITY AND INCLUSION 
At Auto Trader, we are committed to creating  
a diverse and inclusive work community that 
enhances our culture and improves our business 
through our ability to attract, identify and 
develop talent. People are one of our business’s 
greatest assets, so ensuring we have a diverse 
workforce and a culture where everyone feels 
included is critical to unlock the full potential of 
our people therefore unlocking the full potential 
of our business; only with a mix of different ideas 
and perspectives can we come up with the  
most exciting new ideas and create the best 
experience for our customers and consumers.
We define diversity as any classification 
 that can be used to differentiate groups or 
individuals from one another, including: 
gender; sex; age; sexual orientation; disability 
& neurodiversity; race & ethnic origin; religion & 
faith; marital status; and social/educational 
background and way of thinking. We define 
inclusion as a state of being valued, respected 
and supported for who you are. We, and our 
people, strongly believe in pursuing this aim 
authentically and systemically, which we 
expect in time to be evidenced in our metrics. 
We are committed to driving long-term change 
in both the technology and automotive 
industries. Our focus is on developing diverse 
leaders as well as representative workforces in 
these industries. We invest heavily in our early 
careers programmes, as well as supporting 
several initiatives and partnerships, including 
DigitalHer with Manchester Digital, the 
Automotive 30% Club and our STEM 
Ambassador Programme. 
Our representation of women at a total company 
level increased from 43% to 44%. During the year, 
the percentage of women on our Operational 
Leadership Team (‘OLT’) remained at 50%.  
We also increased the percentage of women  
in leadership roles to 42% as at 31 March 2024 
(March 2023: 40%), as defined by the FTSE 
Women Leaders Review.
To increase our representation across all levels 
of the organisation, we aim to stimulate the flow 
of diverse talent from early careers through to 
senior leadership by both targeted development 
programmes and equipping our leaders to  
get the very best out of everyone on their team 
and support their development through the 
organisation. Our Continuous Leadership 
Development programme, made up of a range  
of training interventions, supports our senior 
leaders and people managers. We have also 
continued with our Diverse Talent Accelerator 
programme designed to support the progression 
of mid-career colleagues.
DEVELOPMENT PROGRAMMES
This year we have introduced the first Black 
Experience workshops for all people leaders 
of black colleagues. The workshops were 
designed and are being delivered by the 
People team in collaboration with our black 
colleagues and aim to increase awareness 
and appreciation of the challenges black 
colleagues face in and out of the workplace. 
Through the workshops we also aim to 
highlight the behaviours that people 
leaders can utilise in order to enhance 
black inclusion.
We remain committed to supporting disabled 
and neurodiverse employees and those who 
become disabled during their employment with 
us. Recognising that everyone is unique, we 
provide the right support to ensure they continue 
to realise their full potential and develop their 
careers with us. Selection for employment, 
promotion, training and development (as well as 
other benefits and awards) is made based on 
merit, aptitude and ability and the Group does 
not tolerate discrimination in any form, including 
in relation to disabled candidates. 
Strategic report
Governance
Financial statements
44
Auto Trader Group plc  Annual Report and Financial Statements 2024

01	 At a glance
03	 CEO’s statement
06	 Market overview
09	 How we create value
14	 Section 172(1) statement
25	 Working responsibly
18	 Key performance indicators
50	 How we manage risk
53	 Principal risks and uncertainties
22	 Financial review
01 – 60
02	 Chair’s statement
10 	 Strategic progress
21	
Non-financial and sustainability 
	
information statement
Working responsibly continued
MAKING A DIFFERENCE TO OUR COMMUNITIES 
AND THE INDUSTRIES WE OPERATE IN 
Our Auto Trader community shapes our culture 
and we are committed to making a difference 
and having a positive impact on the communities 
we operate in.
Our Make a Difference Guild is committed to 
empowering our employees to support national 
and local charities and communities, supporting 
the causes that are close to their hearts and 
delivering real and visible change to our 
communities. Employees can take up to two days 
a year to volunteer in the community and our 
Auto Trader Community Funds aim to deliver 
financial support to local community groups and 
charities in our homes of Manchester, London, 
Hemel Hempstead and across the UK. Through 
our AT Sponsorships we continue to support 
employees’ and customers’ fundraising efforts 
and we also provide sports equipment and kit 
sponsorship for our employees and their families. 
With Auto Trader operating in both the 
automotive and technology industries, we 
continue to partner with the charity BEN, making 
a significant contribution to the charity on behalf 
of our customers and partners. BEN is a key 
charity supporting the automotive industry with 
the aim to offer life-changing support which 
empowers people to take control of their mental 
and physical health. This year, we are pleased to 
announce a two-year partnership with Speed  
of Sight, a local charity that gives life-changing 
driving experiences for the blind and disabled, 
running track events for people of all ages 
regardless of ability or disability. 
To help tackle digital exclusion, we work with a 
local charity, Community Computers, to repurpose 
laptops. The charity distributes the devices into 
the local community for those who don’t have easy 
access to tech. By partnering with Community 
Computers not only are we making a difference to 
promote digital inclusion, but we can repurpose 
our old tech efficiently and sustainably.
We also work with organisations such as 
DigitalHer, MentorHer and DigitalFutures to 
support insight days, career talks, sponsorship 
and development workshops. We offer work 
experience and we are a Cornerstone Employer 
in the GM network: careersandenterprise.co.uk/
employers/become-a-cornerstone-employer.
We encourage colleagues to register to be  
STEM Ambassadors and have colleagues who 
volunteer to be mentors with the Social Mobility 
Foundation as well as running various workshops 
to support code reviews and hacks.
DRIVING OUR D&I STRATEGY THROUGH OUR INTERNAL EMPLOYEE-DRIVEN NETWORKS 
A core part of our people and culture strategy is centred around our employee-driven networks. 
Everyone at Auto Trader is encouraged to join one of our employee-driven networks that help to 
champion: wellbeing, women, ethnicity, LGBT+, disability and neurodiversity, parents, social mobility, 
and a multigenerational workforce. The networks and their leaders are a core part of our culture, 
helping to welcome employees when they join our organisation, empowering team members to thrive 
and spearheading outreach programmes that support our local communities. We ensure each 
network has a senior leadership sponsor to help drive change and champion network initiatives. 
Our Age Network was launched last year and focuses on creating an inclusive 
environment for the multigenerational workforce of Auto Trader.
The Career Kickstart Network brings together colleagues from across the business 
to learn and grow together through shared experiences, resources and discussion.
Our Disability & Neurodiversity Network continues to create a more accessible and 
inclusive environment for our colleagues. 13.5% (2023: 13.5%) of our colleagues have 
disclosed a disability or neurodiverse condition. The network partners with various 
charities including Leonard Cheshire, the Royal National Institute for Deaf People 
and the Business Disability Forum to educate colleagues and raise awareness.
The Ethnicity Network brings together colleagues from across the business to  
raise awareness and drive positive change for our colleagues, customers and 
communities who are currently underrepresented ethnically. With an aim to create 
an even more inclusive workplace where everyone feels valued, respected and 
empowered to contribute to their fullest potential.
Our LGBT+ Network representation is currently 10.0% (2023: 9.1%) and the network  
has continued to support our colleagues and connect with local LGBT+ charities, 
including The Proud Trust and the George House Trust.
Through building an internal community within the business, the Parents’ Network 
helps create an environment for colleagues to support each other in navigating  
the challenges of being working parents.
Our Social Mobility Network is focused on understanding how socio-economic 
background can influence individuals in the workplace and working to remove 
barriers and open opportunities. Auto Trader has signed the Social Mobility Pledge, 
committing to putting social mobility at the heart of what we do with 71% of our 
people sharing social mobility data.
Our Women’s Network is focused on improving and evolving representation  
of women at all levels in Auto Trader, the automotive industry and the digital 
communities within which we operate, by recruiting, retaining and developing 
female talent. 
FURTHER INFORMATION
To find out more about how we support our DE&I 
strategy, culture and communities, please go online:
  careers.autotrader.co.uk/how-we-hire
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Financial statements
45
Auto Trader Group plc  Annual Report and Financial Statements 2024

OPERATIONAL
LEADERSHIP
TEAM
EXECUTIVE
RESPONSIBILITY
BOARD
RESPONSIBILITY
AUDIT
COMMITTEE
SECOND LINE
FORUMS &
COMMITTEES
INTERNAL AUDIT
PROGRAMME
1
2
6
3
4
5
01	 At a glance
03	 CEO’s statement
06	 Market overview
09	 How we create value
14	 Section 172(1) statement
25	 Working responsibly
18	 Key performance indicators
50	 How we manage risk
53	 Principal risks and uncertainties
22	 Financial review
01 – 60
02	 Chair’s statement
10 	 Strategic progress
21	
Non-financial and sustainability 
	
information statement
Working responsibly continued
Our governance  
& compliance
Uphold the values of good corporate 
governance and risk management 
and consider the needs of all  
our stakeholders in our strategic 
decision-making.
Comply with our legal and regulatory 
obligations and behave ethically  
and with integrity at all times.
Maintain a trusted marketplace  
for our customers and consumers  
to find, buy and sell vehicles.
OVERVIEW 
To ensure that high standards are embedded 
across the business and form part of our 
culture, we have a compliance framework in 
place, consisting of policies, processes, 
guidance and training focused on a number 
of core compliance topics. Details of our 
Board governance framework and policies 
can be found in the Governance section  
(page 61 onwards).
As an online marketplace, cyber security and 
protecting customer and consumer data are 
primary areas of focus. They are fundamental 
to our future success and to build trust with our 
customers and consumers. As we shift to an 
accelerated adoption of digital retailing it is 
paramount that our cyber and data security and 
infrastructure evolve with our business priorities. 
CYBER SECURITY
Trust is core to our business. We are committed 
to the security of our services and protecting 
our customers from cybercrime and fraud. 
Attempts to breach our systems to access  
our data and the threat of an unauthorised 
malicious attack on our systems pose a 
significant and perpetual threat. The volume 
and sophistication of cyber attacks has 
continued to evolve and increase, and 
changes in ways of working have created more 
opportunities for cyber criminals. A successful 
breach could lead to significant impairment of 
our reputation with customers and regulators 
and could be costly in terms of fraud losses, 
regulatory sanction or remediation activity 
– one of our viability scenarios reflects the risk 
of a ransomware attack (see page 59). 
Whilst cyber security risks cannot be fully 
mitigated, having an effective cyber security 
risk and governance framework can help to 
significantly reduce the impact of such events. 
We have a robust security programme in place 
that covers both our corporate systems and 
the Auto Trader platform which includes a 
defined security governance framework, 
overseen by our Chief Technology Officer. 
1. BOARD RESPONSIBILITY
Material ESG topics are discussed by the Board 
including cyber security and GDPR. 
The Corporate Responsibility Committee assists  
the Board in fulfilling its oversight responsibilities  
in respect of governance and compliance, where 
topics have not been covered by the Board. 
2. EXECUTIVE RESPONSIBILITY
Responsibility for assessing and managing our 
governance and compliance sits at both Executive 
and Board level. Our Executive Directors have 
responsibility for ensuring we conduct ourselves 
with the highest standards of honesty and integrity. 
3. OPERATIONAL LEADERSHIP TEAM
The Group’s Chief Technology Officer, Chris Kelly,  
is responsible for setting the Group technology 
strategy, including our cyber security framework. 
The Group’s Director of Governance, Claire Baty, is 
responsible for regulatory compliance, procurement, 
legal services and risk management. Her remit 
includes compliance with GDPR and FCA regulation. 
HOW WE GOVERN THIS AREA
4. AUDIT COMMITTEE
Internal audit reports and assessments of the 
effectiveness of risk management and internal 
control frameworks are presented to the  
Audit Committee and monitored to ensure 
recommendations are actioned. 
5. SECOND LINE FORUMS & COMMITTEES
We operate the following second line forums  
and committees: 
•	 Risk Forum
•	 FCA Governance Committee
•	 GDPR Steering
•	 Cyber security working group
•	 Trust forum
•	 Health & Safety Committee
6. INTERNAL AUDIT PROGRAMME
We operate a rolling internal audit programme 
which provides independent and objective 
assurance activities relating to the Group’s 
governance, risk management and internal  
control processes. The programme includes  
regular reviews of cyber security, enterprise  
risk management, GDPR compliance and  
FCA compliance. 
Strategic report
Governance
Financial statements
46
Auto Trader Group plc  Annual Report and Financial Statements 2024

I
D
E
N
T
I
F
Y
R
E
C
O
V
E
R
P
R
O
T
E
C
T
D
E
T
E
C
T
R
E
S
P
O
N
D
01	 At a glance
03	 CEO’s statement
06	 Market overview
09	 How we create value
14	 Section 172(1) statement
25	 Working responsibly
18	 Key performance indicators
50	 How we manage risk
53	 Principal risks and uncertainties
22	 Financial review
01 – 60
02	 Chair’s statement
10 	 Strategic progress
21	
Non-financial and sustainability 
	
information statement
NIST Cyber Security Framework
We have adopted the NIST Cyber Security 
Framework (‘NIST CSF’) to help us understand  
and define our existing policies, processes and 
technical measures in place with the aim to 
better govern our cyber security position. It 
enables us to identify areas of improvement and 
focus our efforts by agreeing and setting a target 
state, with the understanding that the NIST CSF  
is designed to complement and enhance existing 
business and cyber security operations. 
We operate a rolling internal audit programme 
(outsourced to a third-party) which includes 
annual reviews of cyber security. As part of this 
programme, a review of our NIST Framework was 
carried out in 2023 in relation to our main trading 
entity to validate the status and perform an 
operating effectiveness review, the purpose  
of which was to provide confidence that the 
framework is robust, appropriate and effective. 
We have successfully adopted the practical 
elements of the NIST CSF effectively. A similar 
review will be undertaken for our subsidiaries  
in the coming financial year.
Working responsibly continued
Policies and procedures
Our policies and procedures are designed  
to detect and respond to pre-emptive cyber 
attacks, risks and threats:
•	 A proactive awareness programme to 
educate all employees on cyber security risks.
•	 A dedicated security operations team to 
monitor, detect and respond to security 
incidents in line with our cyber security 
incident management procedures.
•	 Enhanced data protection solutions have 
been implemented across consumer facing 
and internal systems, to guard against the 
increasing threat of ransomware.
•	 All employee accounts are protected by 
multi-factor authentication (‘MFA’) regardless 
of device and location, providing enhanced 
authentication protection.
•	 Major incident response simulations and 
business continuity tests are carried out 
periodically.
•	 System vulnerability and penetration testing 
is carried out regularly by both external and 
internal resources, including: application 
vulnerability testing; penetration testing of 
our platform and infrastructure; and Red  
team testing to ensure our processes for 
responding to a cyber incident are robust  
and fit for purpose.
•	 All aspects of our applications are designed 
and deployed with security in mind so that  
Auto Trader can deliver a secure and trusted 
platform for our customers.
PROTECTING OUR CUSTOMER AND  
CONSUMER DATA 
Data is at the heart of everything we do and  
data compliance and protection is of critical 
importance to Auto Trader. We operate a 
structured framework which supports us in 
meeting our compliance obligations, the 
expectations of customers and clients, fulfil 
privacy rights and mitigate the risks of a data 
breach. We comply with the Data Protection 
Act 2018 (‘DPA 2018’), and the UK General Data 
Protection Regulation (‘UK GDPR’) as our 
benchmark for data protection. 
When it comes to collecting and storing personal 
data for consumers, customers or our employees, 
we have a comprehensive set of policies which 
reflect the applicable privacy legislation. We act 
as data processor for our customers and a data 
controller for the personal data of our people. 
We are committed to ensuring that the personal 
information we collect is used for the 
appropriate purpose, which does not constitute 
an invasion of privacy and is held securely, 
responsibly and transparently in accordance 
with our privacy notices which govern all our 
platforms and subsidiaries.
We have a dedicated team that is responsible  
for data privacy, data breach prevention and 
reporting, policy compliance, record keeping 
and data subject rights. We have an assurance 
framework in place to monitor compliance with 
data privacy laws and to ensure any breaches 
are dealt with in a robust manner. 
We hold GDPR Steering meetings monthly, 
attended by data owners from all business 
areas. The meeting is a central point of 
communication and coordination and provides 
guidance on the governance of our data 
strategy and ongoing compliance with relevant 
data security and privacy regulations.
All Auto Trader employees, including part-time 
employees, contractors and all Board members, 
are required to complete annual data privacy 
and information security training and we have 
established processes to cover all aspects of  
the UK GDPR including: Data Protection Impact 
Assessments (‘DPIAs’) to help identify and 
minimise any data protection risks for new or 
changed products or services where personal 
data is collected, processed, stored or shared. 
All processes are recorded and records of 
processing activity (‘ROPAs’) are reviewed 
quarterly by data owners. These include the 
lawful basis for processing and data retention 
periods; our privacy notices are reviewed and 
updated regularly. We have separate notices  
for consumers, employees and retailers; and we 
have processes in place to respond to Subject 
Access Requests (‘SAR’) and Erasure requests. 
Where required, Auto Trader obtains consent from 
consumers to gather personal data to service 
their enquiries for products, services or vehicles 
advertised on the site. Explicit consent (gathered 
separately) is also obtained to contact consumers 
for marketing purposes. Where we pass personal 
data to third-party service providers contracted 
to Auto Trader in the course of dealing with 
customers or employees, we carefully vet any 
third parties that we share data with, and they are 
obliged to keep it securely, and use it only to fulfil 
the service they provide on our behalf. 
We record all instances of data loss and have  
a rigorous incident management process in  
the unlikely event a breach occurs. This includes 
reporting notifiable breaches to the relevant 
regulatory authorities without undue delay and 
within stipulated deadlines. Where required we 
take remedial action as soon as possible.
FCA COMPLIANCE
Auto Trader Limited, the main trading subsidiary of 
the Group, is authorised by the FCA for consumer 
credit and insurance intermediary activities. Our 
activities primarily relate to providing finance and 
insurance introductions to consumers for third 
parties (retailers or commercial partners). We 
have introduced consumer journeys for some  
of our regulated activities as part of our digital 
retailing proposition using the technology of  
Blue Owl Limited (trading as ‘AutoConvert’), a 
wholly owned subsidiary which is an Appointed 
Representative of Auto Trader Limited in respect 
of consumer credit activities. 
NIST CYBERSECURITY FRAMEWORK
Strategic report
Governance
Financial statements
47
Auto Trader Group plc  Annual Report and Financial Statements 2024

Working responsibly continued
01	 At a glance
03	 CEO’s statement
06	 Market overview
09	 How we create value
14	 Section 172(1) statement
25	 Working responsibly
18	 Key performance indicators
50	 How we manage risk
53	 Principal risks and uncertainties
22	 Financial review
01 – 60
02	 Chair’s statement
10 	 Strategic progress
21	
Non-financial and sustainability 
	
information statement
Autorama UK Limited (trading as ‘Vanarama’)  
is authorised by the FCA for consumer credit 
activities relating to brokering leases to retail 
and trade customers. Autorama UK Ltd also 
maintains the required FCA permissions to 
support a managed exit from providing 
Guaranteed Asset Protection (GAP) and motor 
insurance in accordance with its previous 
distribution model. We have introduced, and  
are developing, consumer journeys where 
consumers start their journey on Auto Trader and 
complete an onward journey with Vanarama.
We have specialist internal resource within our 
Governance, Risk and Compliance team across 
Auto Trader Limited and Autorama UK Limited 
with significant experience of working in FCA 
regulated businesses, and we have developed  
a detailed governance framework to ensure  
that we comply with the principles, rules and 
guidance applicable to our activities. 
During the year, we established and 
implemented new guidance, policies and 
frameworks to ensure we meet the requirements 
of Consumer Duty, and put the consumer at the 
heart of our business (see below).
We apply the FCA’s Senior Managers & 
Certification Regime. Senior Managers at 
Auto Trader are Nathan Coe, Catherine Faiers, 
Jamie Warner and Claire Baty. Certain members 
of the Operational Leadership Team hold 
Certified Functions. Senior Managers at 
Vanarama are members of the Company’s 
Board and other members of the senior 
leadership team. All of these individuals have 
been assessed and certified as Fit and Proper. 
All employees are subject to the Conduct Rules 
and have received appropriate training and 
guidance. We have a comprehensive suite of 
policies, training and monitoring procedures to 
ensure awareness of and compliance with the 
requirements, including financial promotions, 
product change management, complaint 
handling, vulnerable customers and 
transparency. Our Customer Charter outlines 
our commitment to delivering good outcomes 
for consumers.
MAINTAINING A TRUSTED MARKETPLACE 
As a leading online marketplace, we strive to provide a marketplace  
that is relevant, reliable and fair. It is important to our customers and our 
consumer audience that adverts displayed on Auto Trader are accurate 
and genuine. Our goal is to provide a valuable service for our customers 
and consumers and provide an engaging user experience.
RETAILER FEEDBACK
We actively seek retailer feedback in all 
aspects of product and service development 
to ensure that we continue to provide market 
leading solutions and support to our retailer 
partners. We also actively monitor consumer 
sentiment across our various products and 
channels, and our teams review thousands  
of items of feedback a week.
PRODUCT RESEARCH AND TESTING
When we bring a product to market, we go 
through a rigorous process of discovery to 
ensure solutions meet the varied needs of 
both our retailer partners and consumers. 
Retailers are involved at all stages of 
product development, including beta  
testing prior to scaling solutions. 
SENTIMENT TRACKING
We survey retailers on a monthly basis 
through marketing channels to capture 
structured feedback on our relationship  
with retailers to ensure we’re meeting their 
needs and gauge sentiment towards our 
brand. This ensures we can keep an eye  
on overall satisfaction, value for money  
and the partnership we aim to foster.
VOICE OF THE CUSTOMER
We actively monitor feedback which our 
Retailer Development and Support teams 
capture from retailers during the course of 
the thousands of inbound and outbound 
calls we field each week, ensuring we keep  
a good gauge on retailer sentiment and  
can react to market challenges facing our 
retailers quickly.
CONSUMER SENTIMENT
We’ve maintained extremely positive 
feedback scores across external review 
platforms including Trustpilot (4.7/5 based 
on 91.0k reviews), iOS App Store (4.8/5  
based on 219.6k reviews) and Android Play 
Store (4.7/5 based on 87.3k reviews).
TAG VERIFICATION
We have achieved verification by TAG 
(‘Trustworthy Accountability Group’), 
achieving the Brand Safety Recognition seal. 
TAG is the world’s leading programme to fight 
criminal activity and protect brand safety in 
digital advertising. They have established 
best in class global standards that protect 
the industry from potentially harmful threats 
around fraud, malware and brand safety. 
Obtaining our TAG status is recognition that 
we meet the high standards required by  
TAG and our contribution towards fighting 
criminal activity and increasing trust and 
transparency in digital advertising.
VSTAG FORUM
We continue to actively lead the Vehicle  
Safe Trading Advisory Group (‘VSTAG’), an 
industry forum we founded in 2006. The 
forum brings together the UK’s leading online 
automotive advertising companies, advisors 
from the Metropolitan Police, Get Safe 
Online and Action Fraud to work together to 
reduce online vehicle crime and help protect 
buyers and sellers of pre-owned vehicles 
from fraud.
IMPLEMENTING CONSUMER DUTY
The FCA’s new Consumer Duty came into effect 
from 31 July 2023, setting higher standards of 
consumer protection across financial services. 
The Duty is well aligned with our objectives of 
driving transparency in the car buying process, 
and so we were already well placed to meet 
the new requirements.
We established a cross-functional steering 
group and developed an implementation plan 
which was approved by the relevant governing 
body for each regulated entity. Some of the  
key activities included appointing a Senior 
Manager as Consumer Duty champion; 
defining the nature and target market for each 
of our regulated products; engaging with other 
firms in our distribution chain; carrying out 
product reviews to ensure that they deliver 
demonstrable good outcomes for consumers; 
reviewing and improving the transparency of 
information within our consumer journeys and 
the support we offer to consumers; refreshing 
our policies and procedures; training and 
embedding within the business; review of 
management information and metrics for 
ongoing monitoring; and integration with 
existing governance frameworks. We engaged 
our internal audit partners to carry out both  
a readiness review in early 2023, and an 
effectiveness review in March 2024. We are 
confident that we have successfully 
implemented and embedded the Duty and are 
well set up to meet the ongoing requirements.
Strategic report
Governance
Financial statements
48
Auto Trader Group plc  Annual Report and Financial Statements 2024

01	 At a glance
03	 CEO’s statement
06	 Market overview
09	 How we create value
14	 Section 172(1) statement
25	 Working responsibly
18	 Key performance indicators
50	 How we manage risk
53	 Principal risks and uncertainties
22	 Financial review
01 – 60
02	 Chair’s statement
10 	 Strategic progress
21	
Non-financial and sustainability 
	
information statement
BUSINESS ETHICS AND COMPLIANCE 
We have a zero tolerance approach to bribery, 
corruption and other financial crime within  
our business and/or in any dealings with our 
customers, suppliers and other third parties 
who we deal with. All Auto Trader employees 
and contractors, including all Board members, 
undertake at least annual online training 
covering areas related to: information security, 
GDPR, anti-bribery and corruption, the 
corporate criminal offence of facilitating tax 
evasion, anti-money laundering, modern slavery 
and whistleblowing. In addition, our company 
values were refreshed during the last year  
and they continue to put ethical standards at 
the heart of our day-to-day decision-making  
and actions. We are committed to taking all 
reasonable steps to prevent unethical practices 
and potential risks to our consumers or 
customers. We do not conduct business with 
any service provider, customer or supplier which 
does not align to our values in these areas.
HUMAN RIGHTS 
We have zero tolerance towards modern slavery, 
human trafficking, forced or compulsory labour 
and child labour, in our business and our supply 
chain. We are committed to supporting human 
rights through our compliance with national laws 
and through our internal policies which adhere  
to internationally recognised human rights 
principles. In line with our commitment to creating 
a diverse and inclusive culture, our internal policies 
require respect and equitable and fair treatment 
of all persons we come into contact with. All 
employees are paid above the Real Living Wage. 
We are an accredited Living Wage Employer. We 
safeguard our employees through a framework  
of policies and statements including Modern 
Slavery, Gender Pay, Flexible Working, Equal 
Opportunities and Inclusion Policies. All 
employees receive training to ensure they can 
identify the different types of modern slavery and 
the action they can take if they have any concerns. 
MODERN SLAVERY 
We are committed to preventing slavery and 
human trafficking in our business and supply 
chains. We require the highest standards of 
honesty and integrity in all our business dealings 
and relationships. We will not tolerate the 
mistreatment of people in our employment  
and employed in our supply chain. 
TAX TRANSPARENCY 
Auto Trader is committed to being a 
responsible taxpayer. Our tax policy was 
reviewed and approved by the Audit 
Committee in 2024 and it sets out our approach 
to tax risk management and governance.  
In 2024 our total tax contribution was £213.9m 
(2023: £175.4m). Taxes borne by the Group 
totalled £100.9m (2023: £69.4m) and consist  
of corporation tax, employer’s NICs and  
stamp duty. Taxes collected by the Group 
totalled £113.0m (2023: £106.0m) and consist  
of PAYE deductions, employees’ NICs and  
net VAT collected. 
PAYMENT PRACTICES REPORTING
We publish information about our supplier 
payment practices and performance. On 
average, Auto Trader takes 36 days (2023:  
35 days) to pay our supplier invoices, with  
99% (2023: 98%) paid within agreed terms  
during the reporting period.
SUPPLIER ESG ENGAGEMENT 
We hold ourselves and our suppliers to the 
highest standards of behaviour. We want to 
engage suppliers that share our values and 
collaborate with them to build a stronger,  
more responsible supply chain. We have an 
established supplier engagement strategy  
and the information we collect through our 
supplier engagement/onboarding process, 
complemented with our Ethical Procurement 
Questionnaires, provides us with greater insight 
into numerous aspects of our suppliers’ 
performance, including community and charity 
works and Environmental, Social and 
Governance practices such as: how they are 
engaging the communities they are based in; 
what charitable activities they are undertaking; 
how they identify and improve diversity and 
inclusion; what governance they have in place  
to ensure good practice and limit instances of 
modern slavery, bribery or breaches of other 
relevant legislation; and sustainability. As part of 
our environmental strategy, we have expanded 
our discussions on sustainability with those 
suppliers who account for our highest carbon 
emissions to deep dive into understanding where 
our suppliers are on their own sustainability 
journey. Additionally, this year we have launched 
our own internal Supplier Sustainability Ratings, 
which use simple criteria to establish which  
of our suppliers are at the beginning of their 
sustainability journeys and which are advanced 
and a leader in terms of targets, actions, 
initiatives and reducing their own emissions.  
We have published a supplier code of conduct 
which outlines Auto Trader’s stance on important 
matters and our expectations of our suppliers. 
GRIEVANCE REPORTING OR ESCALATION 
PROCEDURES 
We aim to create a working environment in which 
all individuals enjoy coming to work, where  
they can perform at their best, and where they 
are free from discrimination or harassment. 
Working responsibly continued
We foster a culture of open and healthy 
conversations, mutual appreciation and  
respect. We do not tolerate any behaviour that 
undermines this aim. We are committed to a 
culture where staff can freely report any issue or 
concern, and access support via the escalation 
procedures we have in place. Our grievance 
policy sets out both informal and formal  
avenues for addressing concerns. 
WHISTLEBLOWING 
We are committed to carrying out all business 
activities in an honest and open manner and 
strive to apply high ethical standards in all  
our business dealings. We actively cultivate  
a transparent and open culture, encouraging  
our employees to speak up whenever they  
have concerns, if they suspect anything 
inappropriate, or experience any serious 
malpractice or wrongdoing in our business.  
We believe this contributes to a fairer and  
more transparent marketplace where 
customers and consumers know that we can  
be trusted. We have an internal reporting 
facility for employees to discuss concerns  
and we also operate an anonymous and 
confidential whistleblowing helpline through  
an independent organisation. Reports  
are directed to the Audit Committee Chair  
and the Company Secretary or via the 
independent hotline. 
FURTHER INFORMATION
To find out more about all of our governance  
& compliance policies, please go online:
To find out more about how we are protecting our 
customer and consumer data, please go online:
  plc.autotrader.co.uk/esg/policies-reports
  autotrader.co.uk/privacy-notice
  plc.autotrader.co.uk/privacy-and-cookies
Strategic report
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Financial statements
49
Auto Trader Group plc  Annual Report and Financial Statements 2024

01	 At a glance
03	 CEO’s statement
06	 Market overview
09	 How we create value
14	 Section 172(1) statement
25	 Working responsibly
18	 Key performance indicators
50	 How we manage risk
53	 Principal risks and uncertainties
22	 Financial review
01 – 60
02	 Chair’s statement
10 	 Strategic progress
21	
Non-financial and sustainability 
	
information statement
How we manage risk
Effective risk management helps us to 
achieve sustainable long-term growth 
in a manner which is consistent with our 
purpose of Driving Change Together. 
Responsibly. 
The Board is collectively responsible for 
determining the nature and extent of the risks 
the Group is willing to take in order to achieve 
its strategic objectives. The Board is also 
responsible for establishing and maintaining 
effective risk and internal controls frameworks 
and the Audit Committee is responsible for 
independently monitoring effectiveness of 
the framework. 
Our risk 
management 
arrangements
  GOVERNANCE OVERVIEW P61
  WORKING RESPONSIBLY P25
•	 Career Kickstart Network
•	 Parents’ Network
•	 Ethnicity Network
•	 LGBT+ Network
•	 Disability & Neurodiversity 
Network
•	 Make a Difference Guild
•	 Women’s Network
•	 Wellbeing Guild
•	 Age Network
•	 Social Mobility Network
•	 Sustainability Network
•	 Environmental Strategy 
working group
•	 Risk management
•	 Internal control
•	 FCA compliance
•	 GDPR compliance
•	 Legal team
•	 Procurement
•	 Cyber security team
•	 Risk management
•	 Internal control
•	 FCA compliance
•	 GDPR compliance
•	 Legal team
•	 Procurement
•	 Cyber security team
ENVIRONMENTAL STRATEGY
OPERATIONAL LEADERSHIP TEAM & SENIOR LEADERS
SUBSIDIARY BOARDS
AUTO TRADER GROUP PLC BOARD
SECOND LINE FUNCTIONS
Driving Change Together.  
Responsibly.
BOARD 
ENGAGEMENT 
GUILD
DISCLOSURE 
COMMITTEE
REMUNERATION 
COMMITTEE
NOMINATION 
COMMITTEE
AUDIT 
COMMITTEE
CORPORATE 
RESPONSIBILITY 
COMMITTEE
EMPLOYEE GUILDS  
& NETWORKS
•	 External auditors
•	 Internal auditors
•	 Other external 
assurance
THIRD LINE
SECOND LINE FORUMS  
AND COMMITTEES
Strategic report
Governance
Financial statements
50
Auto Trader Group plc  Annual Report and Financial Statements 2024

01	 At a glance
03	 CEO’s statement
06	 Market overview
09	 How we create value
14	 Section 172(1) statement
25	 Working responsibly
18	 Key performance indicators
50	 How we manage risk
53	 Principal risks and uncertainties
22	 Financial review
01 – 60
02	 Chair’s statement
10 	 Strategic progress
21	
Non-financial and sustainability 
	
information statement
How we manage risk continued
OUR RISK MANAGEMENT PROCESS
A four-step process is used to manage our 
principal risks. OLT and risk owners within the 1st 
Line of Defence are delegated the responsibility 
for identifying, assessing, mitigating, and 
monitoring risks. OLT and risk owners report to 
the PLC Board on whether our risks are being 
managed to an acceptable level through the 
Governance Structure, illustrated opposite.  
The risk management process can be 
summarised as follows:
  PRINCIPAL RISKS AND UNCERTAINTIES P53
EFFECTIVE RISK MANAGEMENT
  IDENTIFY 
A top-down and bottom-up approach is used to identify key risks across  
the business. Primarily, risks are identified via three key mechanisms: 
•	 The Board, OLT, senior managers, and GRC perform continuous horizon 
scanning as part of day-to-day operations.
•	 Our 2nd Line Functions are embedded into the teams responsible for 
executing key strategic initiatives to help them identify potential risks.
•	 GRC facilitate regular risk workshops with OLT and senior managers  
within the business.
All new risks are captured on the Group Risk Register which is reviewed  
by the Board at least half-yearly.
  MONITOR, REVIEW & ASSURE 
The effectiveness of key controls is monitored via numerous mechanisms 
within our governance structure. These include:
•	 Ongoing monitoring by 2nd Line Functions.
•	 Monthly and quarterly 2nd Line Forums and Committees, including Risk 
Forum, FCA Compliance, and Trust Forum.
•	 A risk-based Internal Audit plan which captures 4-5 assignments per year.
•	 Other third-party and specialist monitoring and assurance.
The Board reviews the outcomes of assurance activities on an as-needed 
basis. The Board also reviews the Group’s risk register at least half-yearly 
and assesses the adequacy and effectiveness of mitigating actions in line 
with our risk appetite.
  ASSESS & QUANTIFY 
All risks are evaluated to establish their root causes, the impact, and the 
likelihood of occurrence. When assessing risks, consideration is given to  
the financial, reputational, and regulatory impacts, as well as impacts on 
customers/consumers, and impacts on day-to-day operations. Risks are 
then categorised as:
•	 Existential risks: those with the potential to cause fundamental change 
within our organisation and wider industry.
•	 Operational risks: those arising out of the existing business activities.
•	 Emerging risks: those which relate to new initiatives, new products, and 
new laws and regulations.
  RESPOND & MITIGATE
Risk owners consider whether existing controls and mitigations reduce the 
risk to an acceptable level. On an ongoing basis and following identification 
of a new risk, 2nd Line Functions provide specialist support to ensure that the 
response is consistent with our Group risk appetite. Additionally, 
independent challenge on risk response is provided from 2nd Line Functions, 
Forums, and Committees.
If the residual level of risk after mitigation remains above our risk appetite, 
then further mitigating actions are implemented.
RISK APPETITE
The Board has considered the nature and extent of the principal risks Auto Trader currently faces, the potential risks we expose ourselves to as we proceed with our 
strategy, and the wider market, economy and business environment. The Board has set its risk appetite accordingly and this risk appetite informs how we respond to 
risks. Our risk appetite can be summarised as follows:
FLEXIBLE 
Auto Trader acknowledges that, in some 
circumstances, fast-paced and innovative 
development of new products within the 
technology space presents significant 
opportunities and taking advantage of these 
opportunities may result in financial loss. We 
consider the opportunities can outweigh the 
downside risks, and therefore, in pursuit of our 
strategic objectives, we are flexible about 
taking risks which relate to product innovation, 
addressing competitive threats, and/or 
making the most of market opportunities.
CAUTIOUS
As we pursue our strategic objectives, we must 
remain cognisant of the potential for them to have 
conflicting impacts on our stakeholders, including 
employees, suppliers and third parties, and the 
environment. Owing to the potential for these risks 
to have significant knock-on impacts across a 
wide range of categories, we are cautious about 
taking risks in relation to such areas.
AVERSE 
We are averse to taking risks which conflict  
with our values; risks which could damage our 
reputation; risks which threaten the security of our 
systems and technology; risks leading to a breach 
of laws, regulations or financial covenants; and/or 
risks which could compromise the organisation’s 
going concern status. Across these categories we 
take all reasonable steps to ensure our business 
activities do not give rise to significant risk of 
damage to our stakeholders, and in pursuing our 
strategic objectives we are averse to exposing 
ourselves to higher levels of risk knowingly.
Strategic report
Governance
Financial statements
51
Auto Trader Group plc  Annual Report and Financial Statements 2024

7
2
8
1
6
4
5
9
10
3
IMPACT (AFTER MITIGATIONS)
LIKELIHOOD (AFTER MITIGATIONS)
01	 At a glance
03	 CEO’s statement
06	 Market overview
09	 How we create value
14	 Section 172(1) statement
25	 Working responsibly
18	 Key performance indicators
50	 How we manage risk
53	 Principal risks and uncertainties
22	 Financial review
01 – 60
02	 Chair’s statement
10 	 Strategic progress
21	
Non-financial and sustainability 
	
information statement
How we manage risk continued
  PRINCIPAL RISKS AND UNCERTAINTIES P53
OUR VIEW IN 2024
The evolving risk landscape & emerging risks
Central to our risk management process is the 
identification of new and emerging risks, the identification 
of changes to existing risks, and the continual assessment 
of how risks could impact the organisation. 
The risk landscape has continued to evolve in FY24. 
Details of each of our principal risks can be found in the 
following pages 53 to 58, and material emerging risks  
can be summarised as follows: 
The risk landscape has continued to evolve over the 
last 12 months, and we expect it to continue to evolve 
in the coming years. Our strategy is linked intrinsically 
to our principal risks and our principal risks can be 
categorised into three themes:
1.	
Risks to Auto Trader and the automotive retail 
industry as a whole;
2.	 Risks arising from external sources; and 
3.	 Risks arising from internal sources. 
Our risk management process continues to work 
hand-in-hand with our strategy, and we have taken 
crucial steps this year to manage new and emerging 
risks. Examples include refreshing our processes to 
ensure adherence to the FCA Consumer Duty, scaling 
up of Deal Builder to over 1,000 retailers, and evolving 
our company values. The matrix below summarises 
our view for FY24 of the extent to which the Group  
is exposed to each of our principal risks:
EXTERNAL RISKS
•	 The rapid changes in artificial intelligence could result 
in heightened cyber security threats, for example via 
deepfake scams and more sophisticated phishing.
•	 With a UK general election in FY25, there is a risk that 
political policy could affect Auto Trader as well as 
the wider automotive industry, including the 
transition to EVs.
•	 There is a risk that large technology businesses such 
as Amazon and Google see value in the automotive 
retail market. Google, for example, recently launched 
their Google Vehicle Ads product and there is a risk 
that this could gain traction.
•	 The FCA investigation into historic commissions  
on automotive finance deals could result in costly 
redress schemes, which could affect retailers and 
lenders. It could also disrupt how automotive finance 
is sold in future. Conversely, there is an opportunity 
for Auto Trader to provide a platform for automotive 
finance lenders to engage with our audience.
RISKS AFFECTING THE AUTOMOTIVE INDUSTRY
•	 With the improved supply of new vehicles in FY24, and 
new OEM entrants in the UK market, it is important 
that we continue to build relationships with OEMs,  
as well as their retailer networks, to mitigate the risks 
of the agency model. 
•	 There continues to be a risk to the automotive industry 
centred around the transition to EVs. There is risk to 
mass-adoption of EVs if the charging infrastructure 
does not develop. Further, there remains price 
inequality within the EV market which could inhibit 
mass adoption, for example prices of charging for 
those with home chargers compared to those relying 
on public infrastructure.
•	 There is increasing concern over the global political 
landscape and potential for escalation of military 
conflicts. With the automotive industry dependent  
on global trade, there is a risk to the industry should 
conflicts and sanctions escalate.
  Risks which could affect  
the wider industry:
1.	
Automotive economy, market 
and business environment
2.	 Climate change
3.	 External catastrophic and  
geo-political events
  Risks we face from  
external sources:
4.	 Legal and regulatory 
compliance
5.	 Competition
6.	 IT systems and cyber security
  Risks we face from  
internal sources:
7.	 Employees
8.	 Brand and reputation
9.	 Failure to innovate 
10.	 Reliance on third parties  
and partners
INTERNAL RISKS 
•	 Whilst Auto Trader has been using AI for over 10 years, the emergence of generative AI could create new 
opportunities for us to introduce new products and services, making the complex car buying process simpler  
for consumers. AI could also be leveraged to improve the efficiency and productivity of both our retail customers 
and our employees.
•	 Our business is becoming more complex. Deal Builder means we are closer to the transaction than before,  
and our ambitions to grow leasing expose us to complex revenue streams. It therefore is crucial that we embed 
effective controls across all emerging risk areas.
Strategic report
Governance
Financial statements
52
Auto Trader Group plc  Annual Report and Financial Statements 2024

01	 At a glance
03	 CEO’s statement
06	 Market overview
09	 How we create value
14	 Section 172(1) statement
25	 Working responsibly
18	 Key performance indicators
50	 How we manage risk
53	 Principal risks and uncertainties
22	 Financial review
01 – 60
02	 Chair’s statement
10 	 Strategic progress
21	
Non-financial and sustainability 
	
information statement
Principal risks and uncertainties
How we mitigate our emerging 
and principal risks
IDENTIFYING, ASSESSING, RESPONDING TO, AND MONITORING  
THE GROUP’S PRINCIPAL RISKS
The Board has carried out a robust assessment of the emerging and principal 
risks facing the Group, including those that would threaten its business 
model, future performance, solvency or liquidity. 
The emerging and principal risks and uncertainties are detailed in this 
section. Additional risks and uncertainties to the Group, including those  
that are not currently known or that the Group currently deems immaterial, 
may individually or cumulatively also have a material effect on the Group’s 
business, results of operations and/or financial condition.
  STRATEGIC PROGRESS P10
  KPIS P18
Marketplace
OUR STRATEGIC PRIORITIES
Digital retailing
Platform
Working responsibly
1. AUTOMOTIVE ECONOMY, MARKET AND BUSINESS ENVIRONMENT
RISK AND POTENTIAL IMPACT
An increase in the supply and/or a drop in consumer demand for new/used cars could lead to reduced  
vehicle prices and therefore reduced retailer profitability. Higher costs and interest rates could lower  
retailer profitability and reduce their advertising spend with Auto Trader. Reduced profitability could lead  
to consolidation of retailers.
High cost of living and interest rates could affect car buyers’ ability to afford a change of vehicle, 
affecting demand.
Mass adoption of the agency model, whereby manufacturers sell new vehicles directly to consumers with the 
retailer acting as an agent facilitating the transaction, could lead to lower revenues for our retailer customers. 
Further, manufacturers operating an agency model may not wish to use Auto Trader as an advertising channel.
A move towards agency, combined with other structural changes in the industry, could lead to the 
consolidation of retailer forecourts.
KEY CHANGES AND OUTLOOK
•	 The supply of both new and used vehicles increased in FY24, with new car registrations increasing 16% and 
used car transactions increasing 6%. Prices have softened through the year, however continually strong 
levels of demand, fast speed of sale, and lower trade prices have lessened some of the impact felt by retailers. 
•	 Whilst the volume of fleet new car registrations has increased 38% year on year, these vehicles have been sold 
into corporate and rental customers rather than feeding into the broker channel where supply remains tight. 
•	 Higher interest rates on stocking loans and general inflationary pressures have increased retailer costs.  
In this context, we are working closer in partnership with our retailers to help them get the most out of our 
advertising and data-led products.
•	 The number of UK retailer forecourts working with Auto Trader increased in the year to its highest ever number.
•	 Some manufacturers moved to an agency model in FY24 and many are using Auto Trader for advertising.
•	 Some manufacturers have signalled their intention to remain with their traditional franchise models.
HOW WE MANAGE THE RISK
•	 We monitor new and used car transactions closely, using data from SMMT and DVLA. We also monitor 
behaviour on our marketplace and engage closely with our customers and consumers to assess market health.
•	 We use our own Auto Trader Retail Price Index and valuations data to monitor the pricing trends of used cars 
by trade sellers.
•	 We publish reports containing data and insights to help retailers understand the state of the automotive market.
•	 We adopt a partnership approach to support our customers in getting value from our products. By 
democratising our data, we provide retailers with the tools to enable them to inform their stock sourcing and 
pricing strategies.
•	 We continuously enhance existing products and seek opportunities to develop new products to support 
our customers. 
•	 Our culture of agility and innovation enables us to respond quickly to new and emerging threats  
and opportunities. 
  Increasing 
 
 
Strategic report
Governance
Financial statements
53
Auto Trader Group plc  Annual Report and Financial Statements 2024

Principal risks and uncertainties continued
01	 At a glance
03	 CEO’s statement
06	 Market overview
09	 How we create value
14	 Section 172(1) statement
25	 Working responsibly
18	 Key performance indicators
50	 How we manage risk
53	 Principal risks and uncertainties
22	 Financial review
01 – 60
02	 Chair’s statement
10 	 Strategic progress
21	
Non-financial and sustainability 
	
information statement
2. CLIMATE CHANGE
  Unchanged 
 
 
 
RISK AND POTENTIAL IMPACT
The automotive industry is a high contributor to emissions, and so there is 
pressure from consumers and the Government for the industry to reduce 
its impact on the environment. Failure to deliver on our environmental 
commitments could negatively impact our brand as a responsible 
business or result in regulatory sanctions.
Failure to overcome the challenges caused by the shift from internal 
combustion engines (‘ICE’) to electric vehicles (‘EVs’) could inhibit their 
takeup or lead to changes in buying behaviour. Factors include the 
purchase price of EVs, potential for improvements in public transport, 
new and expanded emissions zones, increasing EV running costs, and 
consumer uncertainty over the residual value of used EVs.
Changing and more stringent regulatory requirements could increase 
our cost base. Increased frequency and severity of extreme weather 
events could lead to heightened costs, including costs associated with 
heating/air conditioning, insurance and cloud infrastructure. Extreme 
weather events could also lead to short-term closure of retailer 
forecourts (for example, due to flooding).
KEY CHANGES AND OUTLOOK
•	 The UK Government deferred the ban on new ICE vehicles from 2030 to 
2035. However, in mitigation the Zero Emissions Vehicle (‘ZEV’) mandate 
applies between 2024 and 2035. New EV registrations are currently below 
the 22% ZEV target for 2024, and so OEMs will need to take further steps  
in the coming years to incentivise buyers to switch to EVs. 
•	 We continued to highlight on our website and throughout our content  
the benefits of EVs. 
•	 Price disparity between new EVs and ICE vehicles remains a barrier  
to mass adoption, albeit it has begun to reduce in FY24 owing to OEMs 
reducing pricing and offering other incentives to stimulate sales.  
Other barriers to widespread public adoption of EVs include:
	– Price inequality between public charging and those able to install 
private charging.
	– Reliability and availability of public EV charging.
	– Adverse and often inaccurate media coverage, which affects consumer 
perceptions of EVs, including about their safety and reliability.
	– Uncertainty over future Government policy on EVs and incentives  
to make the switch from ICE to EV.
•	 Regarding our own impacts on the environment, we continue to partner 
with the Carbon Literacy Project to help provide carbon literacy training 
to employees and to stakeholders within the automotive industry. 
•	 We have introduced into our supplier selection processes an  
evaluation of the ‘green credentials’ of potential suppliers, and we  
are evaluating the environmental impacts of pre-registering vehicle 
inventory within Autorama. 
•	 Our net zero targets have been revised to include Autorama UK Ltd in our 
base year. Our revised net zero plans have been validated and approved 
by the SBTi.
•	 We have introduced an online marketplace for electric pedal-bikes, 
which provides an alternative route for consumers to access green 
personal transport.
HOW WE MANAGE THE RISK
•	 We are evolving our product offering and marketplace to provide 
consumers with more information about EVs. A cross-functional 
working group is focusing on helping consumers make more 
environmentally friendly vehicle choices. 
•	 We lobby Government and share our data and insights to help guide 
policy on how to decarbonise the automotive industry. 
•	 Leasing is a viable option to consumers making the switch to EVs, many 
of whom are anxious about making outright purchases. The Autorama 
checkout journey on the Autotrader.co.uk site provides our audience 
with access to leasing.
•	 As part of our climate commitments, we are focusing not just on our 
own carbon footprint, but positively supporting the industry. Our 
partnership with the Carbon Literacy Project provides training and 
insights to employees and external stakeholders.
•	 Our Corporate Responsibility Committee oversees our environmental 
commitments and work is ongoing to reduce our carbon emissions 
across all scopes.
•	 We evaluate the carbon records and commitments of suppliers within 
our procurement processes.
•	 By digitising the automotive retail sector, we provide customers and 
consumers with purchasing options should extreme weather events 
lead to short-term retailer forecourt closures.
Marketplace
OUR STRATEGIC PRIORITIES
Digital retailing
Platform
Working responsibly
Strategic report
Governance
Financial statements
54
Auto Trader Group plc  Annual Report and Financial Statements 2024

01	 At a glance
03	 CEO’s statement
06	 Market overview
09	 How we create value
14	 Section 172(1) statement
25	 Working responsibly
18	 Key performance indicators
50	 How we manage risk
53	 Principal risks and uncertainties
22	 Financial review
01 – 60
02	 Chair’s statement
10 	 Strategic progress
21	
Non-financial and sustainability 
	
information statement
Principal risks and uncertainties continued
3. EXTERNAL CATASTROPHIC AND GEO-POLITICAL EVENTS
RISK AND POTENTIAL IMPACT
In a connected, global industry, we are prone to the impacts of external events around the globe, as are our 
customers and consumers. We consider there to be a threat to the short-to-mid-term performance of our 
business posed by external, unpreventable, catastrophic and geo-political events. Such events could result  
in our customers being unable to trade, leading to loss of revenue, stock, audience and market share.
KEY CHANGES AND OUTLOOK
•	 Over the coming year, we expect the uncertain geo-political landscape will continue to pose risks to the 
global automotive industry, particularly with regards to supply chain. The conflict in Ukraine has continued 
and, sadly, does not show signs of abating. Additionally, continued threats to shipping in the Red Sea could 
affect global trade, and conflict in the Middle East has the potential to escalate to a regional-level conflict.
•	 The US has announced the introduction of increased tariffs on Chinese-manufactured EVs and 
semiconductors, and similar measures are being considered by the European Commission. 
•	 We have taken learnings from previous ‘black swan’ events, such as the COVID-19 pandemic, to inform our 
response plans should major incidents occur in future. 
•	 We have maintained low leverage in FY24 and have extended our Syndicated RCF to 2029 providing  
us access to short-term debt. We are well-positioned to respond to short-term shocks and incidents.
HOW WE MANAGE THE RISK
•	 We monitor external events continuously. The OLT and the Risk Forum both evaluate the ways in which  
our business could be impacted from external events, both in the short term and in the longer term.
•	 We continuously review our business continuity and crisis management arrangements to ensure that they 
consider the impacts of external events, including those which might affect our customers.
•	 Our business continuity plan (‘BCP’), IT disaster recovery plan (‘ITDR’), and wider crisis management 
arrangements all set out the key steps required for us to respond to major events and restore operations  
in the event of downtime.
•	 We continuously review our BCP and crisis management arrangements to ensure that they consider the 
impacts of external events, including those which might affect our customers.
•	  Our crisis response team includes senior leadership and internal experts. Nominated delegates minimises 
single person dependencies. Where necessary we also have external advisors available to support us in  
our response. 
•	 Our crisis management arrangements are tested regularly via simulated crisis scenarios. All key 
stakeholders within the organisation are involved and we capture lessons learned to continually improve  
our crisis management arrangements.
•	 Our low leverage enables us to access cash in the event of major threats crystallising. It also means  
we are not significantly affected by shocks to interest rates.
4. LEGAL AND REGULATORY COMPLIANCE
RISK AND POTENTIAL IMPACT
The Group operates in a complex regulatory environment. As we progress in executing our strategy, we are 
likely to be exposed to increased legal and regulatory risks, particularly those relating to financial services  
and data protection.
There is a risk that the Group, or its subsidiaries, fail to comply with legal and regulatory requirements. This 
could lead to reputational damage, financial or criminal penalties and impact on our ability to do business. 
KEY CHANGES AND OUTLOOK
•	 The FCA is investigating historic Discretionary Commission Arrangements (‘DCAs’) on automotive finance 
deals. Whilst Auto Trader is not within the scope of the investigation, there is a risk that the outcomes could 
impact how automotive finance is bought and sold. This could potentially affect our customers’ profitability 
and, in the short term, affect our aspirations in the automotive finance market.
•	 Almost every retailer has stopped selling GAP insurance owing to an FCA investigation. GAP insurance has 
historically been a profitable product for some segments of retailers.
•	 We adopted the FCA’s Consumer Duty in advance of the July 2023 deadline. This involved a review of our 
policies, products and processes to ensure that we can demonstrate delivery of good consumer outcomes.
•	 We continuously ‘horizon scan’ to identify and prepare for changes to regulations and legislation. Upcoming 
changes which may affect us to varying degrees include the Competition and Consumers Bill, the Data 
Protection and Digital Information Bill, and the Economic Crime and Corporate Transparency Bill. 
•	 Scaling up of Deal Builder and our leasing journey will heighten our exposure to regulatory risks. These risks 
relate to GDPR, owing to the amount of personal information we will need to collect, and the FCA, as a result 
of the online finance application journey. 
•	 In the last year we have refreshed our suite of compliance training. This new training provides more engaging 
and tailored content to ensure that all our employees are equipped with the necessary skills and knowledge 
of all relevant laws and regulations. Our Risk Forum monitors the completion rates of mandatory training.
HOW WE MANAGE THE RISK
•	 We continuously monitor the legal and regulatory landscape to identify and evaluate potential changes  
in laws and regulations. We utilise external specialists for specialist advice where needed.
•	 We have a mature governance framework to oversee our legal and regulatory risks. Governance forums 
receive regular internal reporting on our compliance with the principles, rules, and guidance applicable  
to our regulated activities. These forums then report to the Risk Forum.
•	 Our Governance, Risk, and Compliance team (‘GRC’) consists of legal and regulatory expertise. GRC are 
embedded within the product development process to ensure that legal & regulatory compliance is built  
into the design of products. 
•	 Regular ‘product reviews’ are performed by GRC to assess compliance with the FCA Consumer Duty.
•	 A comprehensive suite of policies is reviewed regularly. Additionally, mandatory training and monitoring 
ensures awareness of, and compliance with, regulatory requirements. These include information security, 
data protection, financial promotions, product change management, and complaints handling. 
•	 The regulated entities within the Group continue to comply with the FCA’s Senior Managers & Certification 
Regime. The relevant individuals have been assessed and certified as Fit and Proper. All employees are 
subject to the FCA’s Conduct Rules and have received appropriate training and guidance.
  Unchanged 
 
 
 
  Increasing 
 
 
 
Marketplace
OUR STRATEGIC PRIORITIES
Digital retailing
Platform
Working responsibly
Strategic report
Governance
Financial statements
55
Auto Trader Group plc  Annual Report and Financial Statements 2024

01	 At a glance
03	 CEO’s statement
06	 Market overview
09	 How we create value
14	 Section 172(1) statement
25	 Working responsibly
18	 Key performance indicators
50	 How we manage risk
53	 Principal risks and uncertainties
22	 Financial review
01 – 60
02	 Chair’s statement
10 	 Strategic progress
21	
Non-financial and sustainability 
	
information statement
Principal risks and uncertainties continued
6. IT SYSTEMS AND CYBER SECURITY
RISK AND POTENTIAL IMPACT
As a digital business, we rely on our IT infrastructure to provide our services. A disruptive cyber security  
and/or business continuity event could lead to downtime of our systems and infrastructure. 
Execution of our strategy also relies on us making appropriate investments in secure systems and 
technologies. Failure to invest in appropriate technology and safeguards could lead to us failing to achieve 
our objectives.
Delivery of our strategic objectives relies on us using data to provide valuable insights to customers.  
A significant data breach, whether because of our own failures or a malicious cyber-attack, would lead  
to a loss in confidence by the public, retailers and advertisers.
KEY CHANGES AND OUTLOOK
•	 The emergence of artificial intelligence (‘AI’) has prompted much debate and speculation. Whilst 
Auto Trader has been using AI for over 10 years, for example in our valuations tools, generative AI creates 
additional opportunities. Opportunities include improved customer and consumer experience and 
improving the productivity of our employees. Our established data science team are responsible for 
evolving our AI tools.
•	 Externally, we expect AI to be used by criminals for malicious purposes. Deepfake technology, for example, 
increases the risks of social engineering against stakeholders, and we expect phishing to become more 
convincing. Our mandatory compliance training has been updated to raise employee awareness of these 
threats, and we perform regular simulated phishing tests.
•	 In the last year our security teams have continued to monitor and enhance our cyber defences. We have  
not experienced any major disruption owing to cyber-attacks. Nevertheless, we continue to perform regular 
tests of our ITDRs to ensure that we could recover in the event of major disruption.
•	 Security is central to the design of all our products and services. Our software development process has 
continued to receive significant investment which enables us to design, build, and deploy software quickly, 
efficiently, and securely. In the last year we have deployed 65,000 software releases. 
HOW WE MANAGE THE RISK
•	 We have a BCP and ITDR which are regularly reviewed and tested, both for Auto Trader and Autorama.
•	 We continuously monitor the availability and resilience of processing systems and services. The migration  
to the cloud has improved the efficiency of our systems and improved our ability to respond to an incident  
in a timely manner.
•	 We have dedicated security teams, including white hat hackers, who carry out regular penetration testing  
of our systems to identify and fix potential vulnerabilities.
•	 All employees undergo IT security awareness training on at least an annual basis.
•	 All our systems are now cloud-based which heightens both our resilience to cyber threats, and our ability  
to recover from incidents.
•	 We have embarked upon a multi-year project to upgrade our internal systems used by our customer and 
consumer support teams.
•	 We adopt the National Institute of Standards and Technology (‘NIST’) Cybersecurity Framework to manage 
and reduce cyber security risks. Our cyber security framework includes control activities such as two-factor 
authentication, conditional access, third-party application security, regular application penetration 
testing, and data minimisation and retention policies.
5. COMPETITION
RISK AND POTENTIAL IMPACT
External measures show that we are maintaining our position as the largest and most engaged automotive 
marketplace. Nevertheless, we remain wary of the risk that competitors could develop superior consumer 
experiences or superior retailer products. This could lead to a loss of market share.
KEY CHANGES AND OUTLOOK
•	 Large technology companies such as Facebook, eBay and Amazon continue to operate in segments of the 
automotive sector. However, to date, these organisations have not gained notable market share over the 
last year.
•	 Google have recently launched Google Vehicle Ads and there is a risk that this could gain traction as a 
consumer acquisition channel. We continuously improve our products to avoid erosion of our market share.
•	 In the last year we maintained our position as the UK’s largest and most engaged automotive marketplace 
for new and used cars, with over 75% of all minutes spent on automotive classified sites spent on Auto Trader.
HOW WE MANAGE THE RISK
•	 Continued investment in our branding and marketing helps us to protect and grow our audience. This aims  
to maintain our position as the most influential website for consumers when purchasing a vehicle. 
•	 We monitor competitor activity closely through monthly reporting and formal quarterly competitor reviews, 
and regularly review this at OLT and Board level.
•	 We continue to invest in and develop our product offerings to ensure we offer value to consumers, retailers, 
and manufacturers.
•	 We work in an agile way which enables us to respond quickly to emerging competitive threats.
•	 Working with OEMs to develop solutions to enable them to advertise their new car pipeline stock on our website.
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Marketplace
OUR STRATEGIC PRIORITIES
Digital retailing
Platform
Working responsibly
Strategic report
Governance
Financial statements
56
Auto Trader Group plc  Annual Report and Financial Statements 2024

01	 At a glance
03	 CEO’s statement
06	 Market overview
09	 How we create value
14	 Section 172(1) statement
25	 Working responsibly
18	 Key performance indicators
50	 How we manage risk
53	 Principal risks and uncertainties
22	 Financial review
01 – 60
02	 Chair’s statement
10 	 Strategic progress
21	
Non-financial and sustainability 
	
information statement
Principal risks and uncertainties continued
7. EMPLOYEES
RISK AND POTENTIAL IMPACT
To enable us to achieve our strategic objectives it is important that we continue to attract, retain and motivate 
a highly skilled workforce, including those with specialist skillsets in data and technology.
Delivery of our strategy is also dependent on us building a diverse and inclusive workforce, a supportive, 
collaborative culture, and a safe environment, all of which will enable optimum performance from all our employees.
KEY CHANGES AND OUTLOOK
•	 During the year, we refreshed our company values and held workshops with all employees to illustrate  
how the values inform our ways of working.
•	 Employee turnover has remained low and engagement levels remain high. Our Glassdoor rating based  
on anonymous reviews is 4.5 out of 5. 
•	 The cost of living and skills shortages in the market continue to affect workforce costs. We monitor the 
market proactively to ensure that salaries are fair, proportionate and competitive. We introduced an annual 
all-employee share scheme in FY24, increasing all employees’ total remuneration.
•	 Employees rightly have increasing expectations of their employers to act fairly, responsibly and sustainably. 
We engage with networks and guilds to ensure that we conduct our business in a responsible way. This year 
we added sexual harassment awareness training to our suite of mandatory HR training.
•	 We have trained additional mental health first aiders to ensure that all employees have access to support.
•	 FY24 has brought about more ‘day-1 rights’ for employees. A general election in FY25 could bring about 
further change. Whilst we support heightened inclusion and equal opportunity, some changes are not 
without risk. If, for example, employees receive a legal day-1 right to work remotely, it could affect our 
innovative and collaborative culture.
HOW WE MANAGE THE RISK
•	 A values-led culture is embedded throughout the organisation and is central to our recruitment, induction, 
training, and development processes.
•	 Active succession planning and career development for key roles and senior executives. These are coupled with 
long-term incentive plans for senior staff, including incentives linked to diversity, inclusion, and sustainability.
•	 Regular employee engagement surveys and monitoring of Glassdoor ratings, coupled with an all-employee 
share award, aim to heighten retention and engagement of all employees.
•	 We have regular business updates, networks, guilds, and all-employee conferences to maintain engagement.
•	 Career development plans aimed at developing all employees, especially those with ambitions to reach 
senior leadership. Talent development is part of the Terms of Reference of the Nomination Committee.
•	 Diverse Talent Accelerator, Inclusive Leadership, and Continuous Leadership Development programmes 
equip our employees, people leaders, and future leaders with the skills to lead diverse teams.
•	 Health and Safety Committee reporting to Risk Forum to ensure that all employees are working  
in a safe environment. 
•	 Monitoring how Connected Working affects engagement, inclusion, employee safety and productivity.  
Any overseas working must be approved by People Operations to ensure the safety of our employees, 
security of our systems and compliance with all relevant laws and regulations.
8. BRAND AND REPUTATION
RISK AND POTENTIAL IMPACT
Our brand is one of our biggest assets. Our research shows that we are the largest and most trusted 
automotive classified brand in the UK. Failure to maintain and protect our brand, and/or negative publicity 
affecting our reputation could diminish the confidence that retailers, consumers, and advertisers have  
in our products and services. This could result in a reduction in audience and revenue.
KEY CHANGES AND OUTLOOK
•	 In the year we spent over £20m marketing our brand, with both the number of visits and minutes spent  
on Auto Trader increasing year-on-year. 
•	 Our Trustpilot rating remains high at 4.7 out of 5 and there continues to be a low level of fraudulent activity  
on our site owing to the monitoring performed by our security team. We estimate that each month we block 
around 450 stolen vehicles from being advertised and we have continued to work with law enforcement to 
help protect the industry. 
•	 We make use of a customer watchlist which enables us to identify and remove those customers that are not 
delivering for consumers, other retailers, or the Auto Trader brand. 
•	 We have increased investment and headcount within GRC. GRC embed themselves into all major initiatives 
to ensure that ethical, legal, and regulatory considerations are baked into the design of all our products and 
services and all of our major initiatives.
•	 We have begun evolving our customer onboarding and identification verification processes, which involves 
leveraging new specialist third-party tools.
HOW WE MANAGE THE RISK
•	 We invest in new and innovative marketing campaigns and new ways of engaging car buyers to continue  
to maintain brand awareness, and to change perceptions of Auto Trader to be a destination for new cars  
as well as used. 
•	 To get access to Deal Builder, retailers are required to sign up to and adhere to a Seller Promise. Seller 
Promise prescribes minimum levels of consumer service and advertising. 
•	 We have a clear and open culture with a focus on trust and transparency and Community is at the heart  
of our values.
•	 Our Customer Security team closely monitors our website to identify and quickly remove fraudulent  
or misleading adverts. Customer Security also works proactively with retailers, the authorities, and the  
wider industry to highlight potential security concerns.
•	 Our approach to cyber security and data protection helps to protect us from the adverse impact of a 
significant data breach or cyber-attack. We also have mature breach reporting and crisis management 
programmes that enable us to identify, escalate and appropriately handle any emerging issues that  
could result in reputational damage.
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Marketplace
OUR STRATEGIC PRIORITIES
Digital retailing
Platform
Working responsibly
Strategic report
Governance
Financial statements
57
Auto Trader Group plc  Annual Report and Financial Statements 2024

01	 At a glance
03	 CEO’s statement
06	 Market overview
09	 How we create value
14	 Section 172(1) statement
25	 Working responsibly
18	 Key performance indicators
50	 How we manage risk
53	 Principal risks and uncertainties
22	 Financial review
01 – 60
02	 Chair’s statement
10 	 Strategic progress
21	
Non-financial and sustainability 
	
information statement
Principal risks and uncertainties continued
9. FAILURE TO INNOVATE: DISRUPTIVE TECHNOLOGIES 
AND CHANGING CONSUMER BEHAVIOURS
RISK AND POTENTIAL IMPACT
The automotive industry is changing. Should we fail to innovate our business and product offerings, we could 
lose relevance with our key stakeholders, including consumers and customers.
It is crucial that we develop and implement new products, services and technologies, and adapt to changing 
consumer behaviour towards car buying and ownership.
Failure to provide both customers and consumers with the best possible products and online journey, including 
an online buying experience, could lead to reduced website traffic and loss of revenue.
KEY CHANGES AND OUTLOOK
•	 A high portion of our non-capitalised expenditure is from our software development processes. The high 
level of spend demonstrates the significant investments we continued to make in building new products, 
enhancing existing products, and maintaining the security of our systems and services.
•	 Omnichannel retailing is increasingly emerging as the preferred retailing journey for consumers. Our Deal 
Builder product which supports the journey has begun to scale up with c.1,100 retailers on the product at year 
end FY24. 
•	 Leveraging Autorama’s systems, we have launched a leasing check-out journey on the Auto Trader website. 
Providing consumers with a leasing option positions us to meet their needs as buying behaviours change. 
•	 We have continued to develop our AT Connect solutions. This suite of API (a series of messaging and 
data services) leverages our platform and data to provide retailers with real-time connections to 
Auto Trader systems. 
•	 Looking to FY25 and beyond, we are assessing how technology such as AI could be used more widely across 
our business to make the complex car buying process simpler for consumers. AI could also be used to 
improve the experience of retailers, making the process for placing adverts more efficient and to improve 
the productivity of our employees.
HOW WE MANAGE THE RISK
•	 Continuous research into changing consumer behaviour, regular horizon scanning of competitive threats, 
monitoring of emerging trends, use of external resources when needed.
•	 We engage and maintain regular contact with digital marketplaces around the world, both automotive and 
non-automotive, to enable peer-to-peer sharing of good practice.
•	 We continuously work collaboratively with all key stakeholders to ensure that we are aware of their needs 
and challenges. Doing so helps us to identify the best possible solutions for them.
•	 An inclusive and diverse workforce enables us to maximise creativity and performance, leading to innovation.
•	 An agile and collaborative culture, as well as continuous investment in technology, maximises innovation.
•	 Dedicated workstreams as part of all our strategic priorities. These workstreams are aimed at developing 
the best products to meet the needs of the consumer and customer.
10. RELIANCE ON THIRD PARTIES AND PARTNERS
RISK AND POTENTIAL IMPACT
To achieve our strategic objectives, we are reliant on partners to support certain product initiatives,  
for example having lenders integrated with our Deal Builder journey is a key dependency.
We also rely on third parties to support our technology infrastructure, to supply vehicle data and financing,  
and in the fulfilment of some of our revenue generating products. Consequently, it is important that we 
manage relationships with, and performance of, key suppliers and strategic partners.
KEY CHANGES AND OUTLOOK
•	 Many retailers use Auto Trader systems to access our data, products and technology services, whereas 
others use third-party technology systems that we have integrated with. Over the last year we have made 
good progress working with these technology partners. However, to fulfil our ambition to provide these 
products and services to all retailers, we are dependent on integrating successfully with more technology 
partners. Building and maintaining good relationships with partners is therefore critical to our growth plans.
•	 The successful launch of the Deal Builder trial has seen us reach c.1,100 retailers on the product at the end of 
FY24. Further scale relies on us being able to integrate with the finance lenders used by retailers so that 
consumers can obtain finance via Deal Builder. 
•	 We launched our Vehicle Check product in FY24. With this product we obtain data direct from the source 
rather than a third-party supplier.
•	 In FY24 we have continued to regularly review our critical supplier list and perform enhanced recurring  
due diligence over these suppliers. We have not experienced any significant disruption over the last year.
HOW WE MANAGE THE RISK
•	 Our strategic approach is to build and develop tools and systems ourselves, rather than rely on outsourcing.
•	 Where possible, we limit reliance on single suppliers to reduce single points of failure.
•	 We maintain a list of critical suppliers and have contingency plans to respond quickly in the event of disruption.
•	 Contracts and service level agreements are in place with all key suppliers. New relationships go through  
a robust procurement and legal review process and are subject to regular review.
•	 We carry out due diligence on our key suppliers and partners at the onset of the relationship and 
throughout the life of these relationships. This includes financial viability, resilience and alignment  
with our values and culture.
•	 We seek to develop strong commercial relationships with our partners and regularly explore ways  
of working together even more effectively. We monitor the performance of partners and suppliers  
to ensure continued quality and uptime.
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Marketplace
OUR STRATEGIC PRIORITIES
Digital retailing
Platform
Working responsibly
Strategic report
Governance
Financial statements
58
Auto Trader Group plc  Annual Report and Financial Statements 2024

01	 At a glance
03	 CEO’s statement
06	 Market overview
09	 How we create value
14	 Section 172(1) statement
25	 Working responsibly
18	 Key performance indicators
50	 How we manage risk
53	 Principal risks and uncertainties
22	 Financial review
01 – 60
02	 Chair’s statement
10 	 Strategic progress
21	
Non-financial and sustainability 
	
information statement
Principal risks and uncertainties continued
Viability statement
ASSESSMENT OF PROSPECTS
The Group’s overall strategy and business 
model, as set out on pages 9 to 10, are central to 
assessing its future prospects. The Group’s aim 
is to continue growing its marketplace, which 
includes playing a larger role in new car sales 
and advertising, to surface the power of 
artificial intelligence (‘AI’) which will enhance 
our existing data products, and to move more  
of the car buying process online.
As such, key factors likely to affect the future 
development, performance and position of  
the Group are:
•	 data and technology: continuous investment 
is made in developing platform technologies 
which lead to improvements for consumers, 
retailers and manufacturers;
•	 market position: the Group is the UK’s largest 
and most engaged digital automotive 
marketplace, with the largest volume of 
in-market car buyers and the most influential 
website a consumer visits when purchasing  
a vehicle; and
•	 people: continued success and growth are 
dependent on the ability to attract, retain  
and motivate a highly skilled workforce, 
including those with specialist skillsets in  
data and technology.
The Board has determined that a period of five 
years to March 2029 is the most appropriate 
period to provide its viability statement as:
•	 it allows consideration of the longer-term 
viability of the Group;
•	 it being more aligned with the Group’s 
strategic planning process; and
•	 it reflects reasonable expectations  
in terms of the reliability and accuracy  
of operational forecasts.
The Group’s prospects are assessed primarily 
through its strategic planning process. This 
process includes an annual review of the 
ongoing plan, led by the Group CEO and CFO 
through the Operational Leadership Team (‘OLT’) 
and in conjunction with relevant functions. The 
Board participates fully in the annual process 
and has the task of considering whether the plan 
continues to take appropriate account of the 
external environment including technological, 
social and macro-economic changes.
The output of the annual review process is a set  
of objectives which collectively form our three 
strategic focus areas and our Environmental, 
Social and Governance (‘ESG’) strategy, an 
analysis of the risks that could prevent the plan 
being delivered, and the annual financial budget. 
The latest updates to the plan were finalised in 
March 2024, which considered the Group’s current 
position and its prospects over the forthcoming 
years. Progress against these plans is reviewed 
monthly by both the OLT and the Board. 
Detailed financial forecasts that consider 
customer numbers, stock levels, ARPR, revenue, 
profit, cash flow and key financial ratios have 
been prepared for the five-year period to March 
2029. Funding requirements have also been 
considered, with particular focus on the ongoing 
compliance with covenants attached to the 
Group’s Syndicated Revolving Credit Facility 
(‘Syndicated RCF’). The first year of the financial 
forecasts is based off the Group’s 2025 annual 
financial budget. The following years are 
prepared in detail and are flexed based on the 
actual results in year one.
The key assumptions in the financial forecasts, 
reflecting the overall strategy, include:
•	 continued growth in our marketplace, as  
we develop our advertising platform and we 
continue to invest in our search experience;
•	 growth in the use of our data, being the 
industry standard platform and further 
embedding our data into the industry, giving 
buyers and retailers up-to-date insight;
•	 growth in digital retailing, as we continue  
to evolve both our products and consumer 
experience, bringing more of the car buying 
journey online; and
•	 increase in costs through salaries as the 
Group continues to grow, supporting and 
developing new products.
These key assumptions are reflected in the 
Group’s principal risks and uncertainties, which 
are set out on pages 53 to 58. The purpose  
of the principal risks is primarily to summarise 
those matters that could prevent the Group 
from delivering on its strategy. A number of 
other aspects of the principal risks – because 
of their nature or potential impact – could  
also threaten the Group’s ability to continue  
in business in its current form if they were  
to occur. This was considered as part of  
the assessment of the Group’s viability,  
as explained on the following page.
In accordance with the UK Corporate Governance Code 2018 (the ‘Code’), the Directors have assessed the prospects and 
viability of the Group over a period significantly longer than 12 months from the approval of these financial statements.
Strategic report
Governance
Financial statements
59
Auto Trader Group plc  Annual Report and Financial Statements 2024

01	 At a glance
03	 CEO’s statement
06	 Market overview
09	 How we create value
14	 Section 172(1) statement
25	 Working responsibly
18	 Key performance indicators
50	 How we manage risk
53	 Principal risks and uncertainties
22	 Financial review
01 – 60
02	 Chair’s statement
10 	 Strategic progress
21	
Non-financial and sustainability 
	
information statement
Principal risks and uncertainties continued
ASSESSMENT OF VIABILITY
The output of the Group’s strategic and financial planning process detailed previously reflects the 
Board’s best estimate of the future prospects of the business. To make the assessment of viability, 
however, additional scenarios have been modelled over and above those in the ongoing plan, based 
upon a number of the Group’s principal risks and uncertainties which are documented on pages 53 to 
58. These scenarios were overlaid into the plan to quantify the potential impact of one or more of 
these crystallising over the assessment period. 
While each of the Group’s principal risks has a potential impact and has therefore been considered as 
part of the assessment, only those that represent severe but plausible scenarios have been modelled 
through the plan. These were as follows: 
Scenario modelled
Links to principal risks 
Scenario 1: Severe economic downturn
Given the continued uncertainty created by macro-economic factors such as 
persistent inflation, high interest rates and the upcoming UK general election, 
the impact of a severe economic downturn has been considered. We assume  
a severe suppression of consumer confidence, pressuring the used and new 
car markets, with retailers impacted due to significantly reduced demand 
from consumers and a collapse in vehicle prices.
Revenue assumptions: Approximately one third of retailers are lost, with 
underlying average revenue per retailer (‘ARPR’) reducing through a loss  
of stock resulting in a c.40% decrease in Trade revenue. A c.30% decrease  
in all other revenue streams, including Autorama, was assumed due to 
reduced demand. Modest recovery was assumed for the financial year 
ended March 2027. 
Cost assumptions: Cost of sales and marketing decreased in line with revenue.
Risk 1: Automotive economy, 
market and business environment
Risk 3: External catastrophic and 
geo-political events 
Scenario 2: Ransomware attack 
A ransomware attack could result in the loss of data and downtime of the Group’s 
systems and infrastructure. This would result in reduced revenue and associated 
additional costs of regulatory fines, remediation and reputational damage.
This scenario assumes a ransomware attack resulting in the maximum General 
Data Protection Regulation (‘GDPR’) fine (4% of Group revenue), coupled with a 
significant level of reputational damage to the Group’s brand. This diminishes 
confidence in the Group’s products and services, resulting in a reduction in 
audience and revenue. 
Revenue assumptions: A severe reduction was modelled through Trade revenue, 
resulting in an initial c.45% decrease in revenue driven by lost retailers. A c.30% 
decrease in Consumer Services, Manufacturer and Agency and Autorama 
revenue was also assumed through the loss of consumer and partner confidence. 
Slow recovery was assumed from the financial year ended March 2027.
Cost assumptions: Cost of sales decreased in line with revenue. Overheads 
increased due to the regulatory fine for the data breach, consultancy costs 
and remediation costs. Marketing spend increased as a percentage of 
revenue in earlier years to counter reputational damage.
Risk 4: Legal and regulatory 
compliance
Risk 6: IT systems and  
cyber security
Risk 8: Brand and reputation
Scenario modelled
Links to principal risks 
Scenario 3: Increased competition 
This scenario assumes a change in the competitive landscape as a result of the 
takeover of a competitor by a well-capitalised third party or the entry of a new 
player. The competitor could develop a superior consumer experience or retailer 
products. This could disrupt the Group’s total market share and change retailer 
behaviour, impacting the Group’s ability to grow revenues due to a reduction in 
retailer numbers and/or impact underlying ARPR due to a loss of pricing power.
Revenue assumptions: Approximately 25% of retailers are lost, with underlying 
ARPR reducing through a loss of stock and pricing power, resulting in a c.40% 
decrease in Trade revenue. A c.25% decrease in all other revenue streams, 
including Autorama, was also assumed through the loss of market share and 
pricing power. Recovery was assumed through retailers for the financial year 
ended March 2027 and beyond.
Cost assumptions: Marketing spend increased as a percentage of revenue in a 
bid to counter competitive threat. Cost of sales decreased in line with revenue.
Risk 1: Automotive economy, 
market and business environment
Risk 5: Competition 
Risk 9: Failure to innovate
Scenario 4: Combination of all three scenarios as above
This is seen as a worst-case scenario, and highly unlikely.
All of those listed in other 
scenarios
SYNDICATED REVOLVING CREDIT FACILITY (‘SYNDICATED RCF’)
The above scenarios consider the bi-annual covenants attached to the Group’s Syndicated RCF, 
ensuring thresholds are met. The scenarios are hypothetical and severe for the purpose of creating 
outcomes that have the ability to threaten the viability of the Group. 
The results of the stress testing demonstrated that due to the Group’s significant free cash flow, 
access to the Syndicated RCF and the Board’s ability to adjust the discretionary share buyback 
programme, it would be able to withstand the impact of any of these scenarios, remain cash 
generative and meet the obligations of its debt facility. 
VIABILITY STATEMENT
Based on their assessment of prospects and viability above, the Directors confirm that they have  
a reasonable expectation that the Group will be able to continue in operation and meet its liabilities 
as they fall due over the five-year period ending March 2029. 
GOING CONCERN 
The Directors also considered it appropriate to prepare the financial statements on the going concern 
basis, as explained in the Basis of preparation paragraph in note 1 to the financial statements.
The Company’s Strategic report, set out on pages 1 to 60, was approved by the Board  
on 30 May 2024 and signed on its behalf by:
Nathan Coe 
Chief Executive Officer  
30 May 2024
Strategic report
Governance
Financial statements
60
Auto Trader Group plc  Annual Report and Financial Statements 2024

8
1
7
2
3
4
2
3
4
2
Independent
Executive
Chair
5
5
3
3
1
1
Women
Men
5
6
4
3
61	
Governance overview
66	 Corporate governance statement
70	 Report of the Nomination Committee
73	 Report of the Audit Committee
81	
Directors’ remuneration report
61 – 103
63	 Board of Directors
78 	 Report of the Corporate 
	
Responsibility Committee
100	 Directors’ report
These reports explain our governance 
policies and procedures in detail and 
describe how we have applied the 
principles contained in the UK Corporate 
Governance Code 2018 (the ‘Code’).
COMPLIANCE WITH THE UK CORPORATE 
GOVERNANCE CODE
The Board considers that during the year the 
Company was fully compliant with all provisions 
set out in the UK Corporate Governance Code 
2018. The reports on the following pages, 
including the Committee reports, set out the 
governance arrangements we have in place, and 
detail how we have met the Code requirements. 
BOARD SUCCESSION PLANNING
Succession planning has continued to be a major 
focus area during the year, given David Keens 
and Jill Easterbrook will come to the end of their 
third three-year terms in 2024, and therefore will 
not stand for re-election at the 2024 AGM. 
Dear shareholders,
Governance overview
OPERATIONAL LEADERSHIP TEAM & SENIOR LEADERS
SUBSIDIARY BOARDS
AUTO TRADER GROUP PLC BOARD
Driving Change Together.  
Responsibly.
As announced on 22 March 2024, Geeta Gopalan 
has been appointed to the Board with effect from 
1 May 2024 and Amanda James with effect from 
1 July 2024. Following the 2024 AGM, Geeta will be 
appointed as Senior Independent Director and 
Remuneration Committee Chair, and Amanda  
will be appointed as Audit Committee Chair, 
subject to shareholder approval. The Nomination 
Committee report on page 70 sets out these 
changes in more detail, including the process to 
identify and appoint the successful candidates.
ANNUAL GENERAL MEETING
Our Annual General Meeting (‘AGM’) will be held 
at 11:00am on Thursday 19 September 2024 at 4th 
Floor, 1 Tony Wilson Place, Manchester, M15 4FN. 
The other Directors and I will join the meeting 
either in person or by telephone. We strongly 
encourage all shareholders to cast their votes  
by proxy, and to send any questions in respect  
of AGM business to ir@autotrader.co.uk.
Matt Davies 
Chair 
30 May 2024
DISCLOSURE 
COMMITTEE
REMUNERATION 
COMMITTEE
NOMINATION 
COMMITTEE
AUDIT 
COMMITTEE
CORPORATE 
RESPONSIBILITY 
COMMITTEE
A ROBUST CORPORATE GOVERNANCE FRAMEWORK
Ethnic diversity1
   Number of ethnically diverse Directors  
as at 31 March 2024/following the 2024 AGM
   Number of white Directors  
as at 31 March 2024/following the 2024 AGM
Length of tenure2
Independence
Gender diversity
1.	 As per the Parker Review, a Director was defined as being ethnically diverse if they identified as Asian, Black, Mixed or Other.
2.	 Refers to the period since appointment to the PLC Board.
  Number of Directors as at 31 March 2024
  Number of Directors following the 2024 AGM
Number of Directors as at 31 March 2024/ 
following the 2024 AGM
  0-3 years 
  3-6 years 
  6-9 years
61
Auto Trader Group plc  Annual Report and Financial Statements 2024
Strategic report
Governance
Financial statements

61	
Governance overview
66	 Corporate governance statement
70	 Report of the Nomination Committee
73	 Report of the Audit Committee
81	
Directors’ remuneration report
61 – 103
63	 Board of Directors
78 	 Report of the Corporate 
	
Responsibility Committee
100	 Directors’ report
Governance overview continued
COMPLIANCE WITH THE 2018 CODE
The Company has complied in full with all provisions of the 2018 Corporate 
Governance Code during the year as referenced below:
  BOARD LEADERSHIP AND COMPANY PURPOSE 
The Board is responsible for setting the 
Group’s purpose, for determining the basis  
on which the Group generates value over  
the long term and developing a strategy  
for delivering the objectives of the Group.  
The Strategic report, which can be found on 
pages 1 to 60, sets out the Group’s purpose, 
strategy, objectives and business model. 
Details of how the Board assesses and 
monitors culture can be found on page 66.
The Board’s engagement with employees, 
shareholders and other stakeholders is 
described in detail on pages 14 to 17 and 
page 66.
  COMPOSITION, SUCCESSION AND EVALUATION
The Board has established a Nomination 
Committee, chaired by Matt Davies, with  
all other members comprising Independent 
Non-Executive Directors. The main 
responsibilities of this Committee are  
to keep under review the structure, size  
and composition of the Board and its 
Committees; to identify and nominate 
candidates for appointment to the Board; 
and to ensure that there are formal and 
orderly succession plans in place. During the 
year, the Committee also arranged an 
externally facilitated evaluation of the Board, 
its Committees and individual Directors. 
The work of the Committee is described  
on pages 70 to 72.
  DIVISION OF RESPONSIBILITIES
The responsibilities of the Chair, Chief 
Executive Officer, Senior Independent 
Director, Non-Executive Directors and 
Company Secretary are set out on page 67. 
The Board has adopted a formal schedule  
of matters reserved for its approval and has 
delegated other specific responsibilities to 
its Committees. The schedule sets out key 
aspects of the affairs of the Company which 
the Board does not delegate and is reviewed 
at least annually. Each Committee has 
formally approved Terms of Reference which 
are reviewed and approved at least annually, 
or more frequently as circumstances require. 
Details are published on our website at  
plc.autotrader.co.uk/investors.
At 31 March 2024, the Board consisted of  
the Non-Executive Chair, five Independent 
Non-Executive Directors and three Executive 
Directors. As part of our long-term 
succession planning, two new Independent 
Non-Executive Directors have been 
appointed, Geeta Gopalan (from 1 May 2024) 
and Amanda James (from 1 July 2024); and two 
of the existing Independent Non-Executive 
Directors, David Keens and Jill Easterbrook, will 
not stand for re-election at the 2024 AGM. 
Therefore the Board will continue to comprise 
majority Independent Non-Executive Directors. 
The Board and its Committees have an 
appropriate balance of skills, experience  
and knowledge of the Group to enable them 
to discharge their respective duties and 
responsibilities effectively. 
Refer to page 68 for details of Board and 
Committee meetings and attendance, and to 
the biographies on pages 63 to 65 for details 
of Board members’ external commitments, 
all of which were approved by the Board.
  AUDIT, RISK AND INTERNAL CONTROL
The Board has established an Audit 
Committee, chaired by David Keens and 
comprised entirely of Independent Non-
Executive Directors. The Chair is not a 
member of the Committee. The Committee 
has defined Terms of Reference which 
include assisting the Board in discharging 
many of its responsibilities with respect  
to financial and business reporting, risk 
management, internal control, internal  
audit and external audit.
The work of the Committee is described  
on pages 73 to 77.
The Company does not have a separate  
Risk Committee; the Board is collectively 
responsible for determining risk appetite, and 
the nature and extent of the principal risks  
it is willing to take in achieving its strategic 
objectives. Refer to page 75 for details of the 
evaluation of the risk management and 
internal control framework, and to pages 50 
to 53 for details of risk management and the 
principal risks facing the Company.
  REMUNERATION
The Board has established a Remuneration 
Committee, chaired by Jill Easterbrook and 
comprised entirely of Independent Non-
Executive Directors. The Remuneration 
Committee is responsible for determining  
the Remuneration Policy, and for setting 
remuneration for the Executive Directors, the 
Chair and senior employees; for monitoring 
the remuneration policies for the wider 
organisation; and for ensuring the  
alignment of reward with the culture of the 
organisation. During the year the Committee 
conducted a comprehensive review of the 
Remuneration Policy and incentive structures. 
The work of the Committee is described on 
pages 81 to 99. 
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73	 Report of the Audit Committee
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Directors’ remuneration report
61 – 103
63	 Board of Directors
78 	 Report of the Corporate 
	
Responsibility Committee
100	 Directors’ report
Board of Directors
Audit
COMMITTEE MEMBERSHIPS
Corporate Responsibility
Disclosure
Nomination
Remuneration
Chair
BIOGRAPHY
Matt joined Auto Trader as Chair Designate  
with effect from 1 July 2023, and was appointed 
as Chair with effect from the 2023 AGM.
Matt brings a wealth of UK retail, digital and 
brand experience. He is currently Chair at Greggs 
plc where he was appointed in August 2022, and 
Chair of privately owned businesses Hobbycraft 
and Travel Counsellors.
Matt was formerly the Chair of N Brown Group plc 
and a Non-Executive Director of Dunelm Group 
plc. In his executive career, Matt was previously 
the CEO of Tesco UK & ROI from 2015 to 2018, 
before which he held CEO positions at Pets  
at Home and Halfords. Matt is a qualified 
Chartered Accountant and had early career 
corporate finance experience with Rothschild.
APPOINTED TO PLC BOARD
July 2023
INDEPENDENT ON APPOINTMENT?
Yes
EXTERNAL APPOINTMENTS 
•	 Greggs plc
•	 Hobbycraft Group Limited
•	 Travel Counsellors Limited
Matt Davies 
Chair
BIOGRAPHY
Nathan was first appointed to the Board as  
Chief Operating Officer (‘COO’) in April 2017 and 
as Chief Financial Officer (‘CFO’) in July 2017. 
Nathan was appointed Chief Executive Officer 
(‘CEO’) in March 2020. Prior to his appointment  
to the Board, Nathan was the joint Operations 
Director, sharing responsibility for the day-to-
day operations of the business.
Nathan joined Auto Trader in 2007 to support 
the transition from a magazine business to a 
digital business. 
Prior to joining Auto Trader, Nathan was at 
Telstra, Australia’s leading telecommunications 
company, where he led Mergers and Acquisitions 
and Corporate Development for its media and 
internet businesses. He was previously a 
consultant at PwC, having graduated from the 
University of Sydney with a B.Com (Hons).
APPOINTED TO PLC BOARD
April 2017
INDEPENDENT ON APPOINTMENT?
N/A
EXTERNAL APPOINTMENTS 
None
Nathan Coe 
Chief Executive Officer
BIOGRAPHY
Catherine joined Auto Trader in August 2017 and 
was appointed as Chief Operating Officer in May 
2019. Catherine is responsible for the day-to-day 
operations of Auto Trader’s business. She is  
also focused on guiding the Group’s strategy  
and development.
Prior to this, Catherine was Chief Operating 
Officer at Addison Lee, Corporate Development 
Director at Trainline and a Director at Close 
Brothers Corporate Finance.
Catherine graduated from the University of 
Durham with a BA in Economics and is a qualified 
Chartered Accountant, training at PwC. 
APPOINTED TO PLC BOARD
May 2019
INDEPENDENT ON APPOINTMENT?
N/A
EXTERNAL APPOINTMENTS 
•	 Allegro.eu Group
Catherine Faiers 
Chief Operating Officer
BIOGRAPHY
Jamie was appointed CFO in March 2020. Prior 
to this he was Auto Trader’s CFO-Designate and 
Deputy CFO. During his time at Auto Trader, Jamie 
has worked in a variety of different roles across 
finance, covering commercial finance, financial 
reporting, pricing and investor relations.
Jamie initially worked as a freight derivatives broker 
for inter-dealer broker GFI. Jamie left to join a 
start-up company, Swapit, developing a children’s 
online swapping and trading community, that 
was subsequently acquired by Superawesome. 
He then joined Auto Trader in 2012.
Jamie graduated from Bristol University with a 
BSc in economics and economic history and is a 
qualified Chartered Management Accountant.
APPOINTED TO PLC BOARD
March 2020
INDEPENDENT ON APPOINTMENT?
N/A
EXTERNAL APPOINTMENTS 
None
Jamie Warner 
Chief Financial Officer
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Governance overview
66	 Corporate governance statement
70	 Report of the Nomination Committee
73	 Report of the Audit Committee
81	
Directors’ remuneration report
61 – 103
63	 Board of Directors
78 	 Report of the Corporate 
	
Responsibility Committee
100	 Directors’ report
Board of Directors continued
Audit
COMMITTEE MEMBERSHIPS
Corporate Responsibility
Disclosure
Nomination
Remuneration
Chair
BIOGRAPHY
David was appointed as a Non-Executive 
Director on 1 May 2015.
David was previously Group Finance Director  
of NEXT plc (1991 to 2015) and its Group Treasurer 
(1986 to 1991). He was a Non-Executive Director 
and Audit Chair of J Sainsbury plc (2015 to 2021), 
and most recently has taken up the role as Senior 
Independent Non-Executive Director and Audit 
Chair of Moonpig Group plc. Previous management 
experience includes nine years in the UK and 
overseas operations of multinational food 
manufacturer Nabisco (1977 to 1986) and prior to 
that seven years in the accountancy profession.
David is a member of the Association of 
Chartered Certified Accountants and of  
the Association of Corporate Treasurers.
APPOINTED TO PLC BOARD
May 2015
INDEPENDENT ON APPOINTMENT?
Yes
EXTERNAL APPOINTMENTS 
•	 Moonpig Group plc
David Keens 
Senior Independent Non-Executive Director
BIOGRAPHY
Jill was appointed as a Non-Executive Director  
to the Board on 1 July 2015. 
Jill is also Chair of Tracsis, a leading provider  
of software, hardware, data analytics/GIS and 
services for the transport industries; a Non-
Executive Director of Ashtead Group plc, the 
FTSE 100 international equipment rental company; 
a Non-Executive Director of UP Global Sourcing 
Holdings plc, a FTSE small cap consumer goods 
business; and is Chair of Headland Consultancy, 
a PR and Communications agency.
Jill brings strong digital experience within retail 
environments to the Board. Previously, Jill was a 
member of the Executive Committee at Tesco plc 
where she held a variety of senior roles, and was 
the Chief Executive Officer of JP Boden & Co. She 
also spent time as a management consultant 
having started her career at Marks & Spencer.
APPOINTED TO PLC BOARD
July 2015
INDEPENDENT ON APPOINTMENT?
Yes
EXTERNAL APPOINTMENTS 
•	 Ashtead Group plc
•	 UP Global Sourcing Holdings plc
•	 Verde Bidco Limited (Headland)
•	 Tracsis plc
Jill Easterbrook 
Independent Non-Executive Director
BIOGRAPHY
Jasvinder was appointed as a Non-Executive 
Director on 1 January 2022.
Jasvinder is currently Managing Director of 
Motor & Rescue at Direct Line Group, leading 
motor insurance strategy and business delivery 
across household names such as Direct Line, 
Churchill and Privilege. She is a member of the 
Direct Line Group Executive Team and is also 
sponsor of the Group’s Diversity & Inclusion 
strands. Prior to this, she held a number of roles 
within Direct Line including most recently Chief 
Strategy Officer and before that, Managing 
Director of Direct Line for Business.
Jasvinder is a champion of gender diversity and 
women in top positions in business. She has been 
named on Green Park’s BAME 100 Board Talent 
Index, on the Cranfield University Top 100 women to 
watch in 2018 list and also featured on the Northern 
Power Women list of ‘Top 50 Women to Watch’.
APPOINTED TO PLC BOARD
January 2022
INDEPENDENT ON APPOINTMENT?
Yes
EXTERNAL APPOINTMENTS 
•	 UK Insurance Business Solutions Limited
•	 By Miles Ltd 
Jasvinder Gakhal 
Independent Non-Executive Director
BIOGRAPHY
Jeni was appointed as a Non-Executive Director 
on 1 March 2016.
Jeni is currently Visa Inc’s SVP Global Head of 
Merchant Sales and Acquirers responsible for 
driving the growth of digital commerce for the 
world’s sellers. She joined Visa in 2018 as the 
Managing Director for UK and Ireland. Jeni was 
previously at Vodafone plc (1998 to 2017). Most 
recently she held Group Director roles across 
product management and sales. Prior to that  
she was Chief Technology Officer on the UK and 
New Zealand Executive Boards.
Jeni started her career as a Telecommunications 
Engineer in New Zealand and holds an MSc in 
Electronic Engineering from Cardiff University.
APPOINTED TO PLC BOARD
March 2016
INDEPENDENT ON APPOINTMENT?
Yes
EXTERNAL APPOINTMENTS 
None
Jeni Mundy 
Independent Non-Executive Director
NOT STANDING FOR RE-ELECTION
NOT STANDING FOR RE-ELECTION
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Governance overview
66	 Corporate governance statement
70	 Report of the Nomination Committee
73	 Report of the Audit Committee
81	
Directors’ remuneration report
61 – 103
63	 Board of Directors
78 	 Report of the Corporate 
	
Responsibility Committee
100	 Directors’ report
Board of Directors continued
Audit
COMMITTEE MEMBERSHIPS
Corporate Responsibility
Disclosure
Nomination
Remuneration
Chair
BIOGRAPHY
Sigga was appointed as a Non-Executive 
Director to the Board effective 1 November 2019.
Sigga is currently part of the UK executive  
team at Experian, responsible for their direct to 
consumer business. Sigga has worked in the 
financial services industry since 2001 driving 
customer-led digital transformation and change 
in Fortune 500 and FTSE 100 companies, including 
Chief Customer and Banking Officer at Tesco 
Bank; Chief Customer and Innovation Officer at 
Santander UK; and various customer and digital 
roles at American Express around the world.
Sigga holds a doctorate in Leadership and 
Innovation from Manchester Business School, 
an MBA from IESE Business School and a BS 
degree in Marketing from the University of 
South Carolina.
APPOINTED TO PLC BOARD
November 2019
INDEPENDENT ON APPOINTMENT?
Yes
EXTERNAL APPOINTMENTS 
•	 Frumtak Ventures
Sigga Sigurdardottir 
Independent Non-Executive Director
BIOGRAPHY
Claire joined Auto Trader in July 2015  
and is Company Secretary and Director  
of Governance. She is responsible for 
corporate governance; legal services; 
regulatory compliance; procurement;  
and risk management.
Claire was previously Deputy Company 
Secretary at Betfair Group plc and prior to that 
was Company Secretary at Centaur Media plc.
Claire is a qualified accountant, a member 
of The Chartered Governance Institute UK & 
Ireland and holds an MBA from Manchester 
Business School.
Claire Baty 
Company Secretary
BIOGRAPHY
Geeta was appointed as a Non-Executive 
Director to the Board effective 1 May 2024. She 
will be appointed as Senior Independent Director 
and Remuneration Committee Chair with effect 
from the 2024 AGM.
Geeta currently serves as a Non-Executive Director 
of Funding Circle plc, Intrum S.A. and as a Trustee of 
The Old Vic Theatre. She is also a Non-Executive 
Director of Virgin Money UK plc, and will step down 
from this role on 30 June 2024 at the end of her term. 
She has been appointed as Non-Executive Director 
at NatWest Group plc effective 1 July 2024. She 
previously served as a Non-Executive Director of 
Dechra Pharmaceuticals Ltd, Ultra Electronics plc, 
Wizink Bank SA, and Vocalink. She has over 25 years 
of experience in financial services and retail banking, 
particularly payments and digital innovation.
APPOINTED TO PLC BOARD
May 2024
INDEPENDENT ON APPOINTMENT?
Yes
EXTERNAL APPOINTMENTS 
•	 Funding Circle plc
•	 Virgin Money UK PLC (until 30 June 2024)
•	 NatWest Group plc (from 1 July 2024)
Geeta Gopalan 
Independent Non-Executive Director
APPOINTED 1 MAY 2024
BIOGRAPHY
Amanda will be appointed as a Non-Executive 
Director to the Board effective 1 July 2024. She  
will be appointed as Audit Committee Chair with 
effect from the 2024 AGM.
Amanda is currently the Chief Financial Officer of 
NEXT plc, one of the UK’s largest FTSE 100 fashion, 
footwear, and home retailers. She has an 
extensive background in finance, having joined 
the NEXT finance team over 28 years ago. She has 
held various roles within the finance department, 
including leading the management accounting, 
commercial finance, and operational finance 
teams since 2005. Amanda joined the NEXT plc 
Board in 2015. Amanda brings not only deep 
expertise in finance but also strong consumer, 
retail and multi-channel experience. Amanda  
will retire from the NEXT plc Board in July 2024  
and will leave NEXT in September 2024.
APPOINTED TO PLC BOARD
July 2024
INDEPENDENT ON APPOINTMENT?
Yes
EXTERNAL APPOINTMENTS 
•	 NEXT plc (until 26 July 2024)
•	 British Land plc (from 1 July 2024)
Amanda James 
Independent Non-Executive Director
APPOINTED 1 JULY 2024
  REPORT OF THE NOMINATION COMMITTEE P70
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61	
Governance overview
66	 Corporate governance statement
70	 Report of the Nomination Committee
73	 Report of the Audit Committee
81	
Directors’ remuneration report
61 – 103
63	 Board of Directors
78 	 Report of the Corporate 
	
Responsibility Committee
100	 Directors’ report
Corporate governance statement
This statement also includes items required by 
the Listing Rules and the Disclosure Guidance 
and Transparency Rules (‘DTRs’). The UK 
Corporate Governance Code (the ‘Code’) is 
available on the Financial Reporting Council 
website at frc.org.uk.
CULTURE 
Auto Trader has a distinctive culture that is 
values-led and underpinned by a diverse  
and inclusive workforce. The Board plays an 
important role in ensuring that this culture 
remains aligned with our long-term strategy,  
in setting values, demonstrating behaviours 
consistent with these values, and in monitoring 
the culture and behaviours of the organisation. 
Our organisational values have evolved over 
time and the Board, along with our people, 
redefined our values during the year to better 
reflect the people we are today.
The Board receives a quarterly Cultural 
Scorecard, designed to allow monitoring  
of various cultural indicators such as staff 
retention, diversity, investment in training, 
absences, employee engagement, customer 
feedback and complaints. 
WORKFORCE ENGAGEMENT 
A Board Engagement Guild has been established 
as the core mechanism by which the Board 
engages with the workforce. The Board 
Engagement Guild comprises members from 
across different parts of the business, all of 
whom are members of the Company’s other 
existing guilds covering areas such as family & 
wellbeing, diversity & inclusion, sustainability, 
remuneration and our purpose and values.  
Each member canvasses views and opinions 
from their colleagues to share with the Board. 
This Corporate governance statement explains key features of the Company’s 
governance framework. The Company has complied in full with all provisions 
of the 2018 UK Corporate Governance Code during the year.
The Board has decided that it is not appropriate 
to designate a specific Non-Executive Director  
to carry out this role and instead shares this role 
across all Non-Executive Directors, and so the 
Guild meets with the Chair and all Non-Executive 
Directors (without Executive Directors or any 
members of senior management present). 
Additionally there are a number of well 
established ways in which the Company engages 
with the workforce, for example, regular check-in 
surveys; an annual employee engagement survey; 
attendance by Non-Executive Directors at some 
of our Diversity and Inclusion Guild events;  
an annual conference and quarterly virtual 
conferences and updates; regular sharing of 
information from the CEO via emails and videos; 
and informal open forums. 
WHISTLEBLOWING
A whistleblowing policy has been adopted which 
includes access to a whistleblowing telephone 
service run by an independent organisation, 
allowing employees to raise concerns on an 
entirely confidential basis. Reports are directed 
to the Audit Committee Chair and the Company 
Secretary. The Audit Committee receives regular 
reports on the use of the service, any significant 
reports that have been received, the investigations 
carried out and any actions arising as a result.
ENGAGEMENT WITH SHAREHOLDERS
The Board has a comprehensive investor 
relations programme to ensure that existing and 
potential investors understand the Company’s 
strategy and performance. As part of this 
programme, the Executive Directors give formal 
presentations to investors and analysts on the 
half-year and full-year results. These updates 
are webcast live and posted on the Group’s 
investor relations website.
The results presentations are followed by  
formal investor roadshows covering UK and 
overseas shareholders. 
There is also an ongoing programme of 
attendance at conferences, one-to-one and 
group meetings with institutional investors, fund 
managers and analysts. These meetings cover 
a wide range of topics, but care is exercised to 
ensure that any price-sensitive information is 
released to all shareholders, institutional and 
private, at the same time. Meetings which relate to 
governance are attended by the Chair or another 
Non-Executive Director and the Company 
Secretary as appropriate. Private shareholders are 
encouraged to give feedback and communicate 
with the Board through ir@autotrader.co.uk.
The Board receives regular reports on  
issues relating to share price, trading activity 
and movements in institutional investor 
shareholdings. The Board is also provided with 
current analyst opinions, forecasts and feedback 
from its joint corporate brokers, Bank of America 
and Deutsche Numis, on the views of institutional 
investors on a non-attributed and attributed 
basis, and on the views of analysts from its 
financial PR agency, Powerscourt. Any major 
shareholders’ concerns are communicated  
to the Board by the Executive Directors.
The newly appointed Chair contacted major 
shareholders to offer an introductory meeting 
after having spent time initially building an 
understanding of the business and meeting 
Auto Trader colleagues and customers. The 
Chair went on to speak directly with a number of 
shareholders and welcomed their questions. 
During the year the Remuneration Committee 
Chair wrote to major shareholders as part of a 
consultation to outline the proposed changes to 
our Directors’ Remuneration Policy which will be 
voted upon at the 2024 AGM. The Remuneration 
Committee Chair welcomed the opportunity  
to speak with shareholders and hear different 
views on our approach to executive 
remuneration and our proposals.
The Chair, the Senior Independent Director and 
other Non-Executive Directors are available to 
meet with shareholders and arrangements can 
be made through the Company Secretary.
ANNUAL GENERAL MEETING
At the 2023 AGM, all resolutions were passed 
with votes in support ranging from 84.02% to 
100%. The 2024 AGM will take place at 11:00am on 
Thursday 19 September 2024 at the Company’s 
registered office: 4th Floor, 1 Tony Wilson Place, 
Manchester, M15 4FN. The other Directors and 
I will join the meeting. 
All proxy votes received in respect of each 
resolution at the AGM are counted and the 
balance for and against, and any votes withheld, 
are indicated. At the meeting itself, voting on all 
the proposed resolutions is conducted on a poll 
rather than a show of hands, in line with 
recommended best practice. We encourage 
shareholders to cast their votes by proxy, and to 
send any questions in respect of AGM business  
to ir@autotrader.co.uk. Following the meeting, 
responses to questions will be published on the 
website at plc.autotrader.co.uk/investors.
The Notice of the AGM can be found in a booklet 
which is being mailed out at the same time as this 
Annual Report. The Notice of the AGM sets out 
the business of the meeting and an explanatory 
note on all resolutions. Separate resolutions are 
proposed in respect of each substantive issue.
Results of resolutions proposed at the AGM  
will be published on the Company’s website:  
plc.autotrader.co.uk/investors following the AGM.
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61	
Governance overview
66	 Corporate governance statement
70	 Report of the Nomination Committee
73	 Report of the Audit Committee
81	
Directors’ remuneration report
61 – 103
63	 Board of Directors
78 	 Report of the Corporate 
	
Responsibility Committee
100	 Directors’ report
Corporate governance statement continued
DIVISION OF RESPONSIBILITIES
THE BOARD
BOARD ROLES
COMMITTEES
Main responsibilities include: 
•	 Providing leadership for the long-term success of the Group.
•	 Monitoring delivery of business strategy and objectives; responsibility  
for any necessary corrective action.
•	 Overall authority for the management of the Group’s business, strategy, 
objectives and development.
•	 Oversight of operations including effectiveness of systems of internal control 
and risk management and high standards of business conduct.
•	 Approval of the Annual Report and Financial Statements, equitable engagement 
with shareholders and the wider investment community.
•	 Approval of changes to the capital, corporate and/or management structure  
of the Group, the dividend policy and capital policy.
•	 Engagement with and consideration of the interests of employees and other 
stakeholders.
•	 Consideration of the business’s impact on the community and the environment, 
and oversight of climate related risks and opportunities.
Nomination Committee
Reviews the structure, size and 
composition of the Board and 
its Committees, evaluates  
their performance and makes 
recommendations to the 
Board. Also covers diversity, 
talent development and 
succession planning.  
Read more P70 
Audit Committee 
Reviews and reports to the 
Board on the Group’s financial 
reporting, internal control, 
whistleblowing, internal audit 
and the independence  
and effectiveness of the 
external auditor.  
Read more P73 
Corporate Responsibility 
Committee
Assists the Board in fulfilling  
its oversight responsibilities  
in respect of corporate 
responsibility and sustainability 
for the Company and the Group 
as a whole.  
Read more P78 
Remuneration Committee 
Responsible for all elements  
of the remuneration of the 
Executive Directors, the Chair 
and senior employees.  
Read more P81
Disclosure Committee
Assists the Board in discharging 
its responsibilities relating  
to monitoring the existence  
of inside information and  
its disclosure to the market.  
Read more online
Chair
•	 Leadership and governance of the Board.
•	 Creating and managing constructive relationships 
between the Executive and Non-Executive Directors.
•	 Ensuring ongoing and effective communication 
between the Board and its key stakeholders.
•	 Setting the Board’s agenda and ensuring that 
adequate time is available for discussions.
•	 Ensuring the Board receives sufficient, pertinent, 
timely and clear information.
Chief Executive Officer
•	 Responsible for the day-to-day operations  
and results of the Group.
•	 Developing the Group’s objectives, strategy  
and successful execution of strategy.
•	 Responsible for the effective and ongoing 
communication with stakeholders.
•	 Delegates authority for the day-to-day 
management of the business to the Operational 
Leadership Team (comprising the Executive 
Directors and senior management) who have 
responsibility for all areas of the business.
Non-Executive Directors
•	 Scrutinise and monitor the performance  
of management.
•	 Constructively challenge the Executive Directors.
•	 Monitor the integrity of financial information, 
financial controls and systems of risk management.
Senior Independent Director
•	 Acts as a sounding board for the Chair.
•	 Available to shareholders if they have concerns which 
the normal channels through the Chair, Chief Executive 
Officer or other Directors have failed to resolve.
•	 Meets with the other Non-Executive Directors 
without Executive Directors present.
•	 Leads the annual evaluation of the Chair’s performance.
The full schedule of matters reserved for the 
Board and the Terms of Reference of each 
Committee are published on the Company’s 
website at plc.autotrader.co.uk/investors.
To ensure a clear division of responsibility at the 
head of the Company, the positions of Chair and 
Chief Executive Officer are separate and not 
held by the same person. The division of roles 
and responsibilities between the Chair and the 
Chief Executive Officer is set out in writing and 
has been approved by the Board. David Keens  
is the Senior Independent Director.
As part of our long-term succession planning, 
two new Independent Non-Executive Directors 
have been appointed, Geeta Gopalan (from 1 
May 2024) and Amanda James (from 1 July 2024); 
and two of the existing Independent  
Non-Executive Directors, David Keens and  
Jill Easterbrook, will not stand for re-election  
at the 2024 AGM. 
At the date of this report, the Board consists of the 
Non-Executive Chair, six Independent Non-
Executive Directors and three Executive Directors.
Matt Davies was considered to be independent 
on appointment. All of the Non-Executive 
Directors (David Keens, Jill Easterbrook, Jeni 
Mundy, Sigga Sigurdardottir, Jasvinder Gakhal, 
Geeta Gopalan, Amanda James) are considered 
to be independent in character and judgement, 
and free of any business or other relationship 
which could materially influence their judgement. 
The Chair’s fees and the Non-Executive Directors’ 
fees are disclosed on page 93, and they received 
no additional remuneration from the Company 
during the year. 
Therefore, at 31 March 2024 and to the date  
of this report, the Company is compliant with  
the Code provision that at least half the  
Board, excluding the Chair, should comprise 
Independent Non-Executive Directors.
Company Secretary
•	 Available to all Directors to provide advice and assistance.
•	 Responsible for providing governance advice.
•	 Ensures compliance with the Board’s procedures, and with applicable rules and regulations.
•	 Acts as secretary to the Board and its Committees.
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61	
Governance overview
66	 Corporate governance statement
70	 Report of the Nomination Committee
73	 Report of the Audit Committee
81	
Directors’ remuneration report
61 – 103
63	 Board of Directors
78 	 Report of the Corporate 
	
Responsibility Committee
100	 Directors’ report
Corporate governance statement continued
ATTENDANCE AT MEETINGS
Board
Nomination 
Committee
Audit 
Committee
Corporate 
Responsibility 
Committee
Remuneration 
Committee
Number of scheduled meetings held
9
6
5
4
7
DIRECTOR
Ed Williams1
4/4
1/1
N/A
N/A
N/A
Matt Davies2
8/8
5/5
N/A
N/A
N/A
Nathan Coe
11/11
6/6
N/A
N/A
N/A
Catherine Faiers
11/11
6/6
N/A
N/A
N/A
Jamie Warner
11/11
6/6
N/A
N/A
N/A
David Keens
11/11
6/6
5/5
4/4
7/7
Jill Easterbrook
11/11
6/6
5/5
4/4
7/7
Jeni Mundy
11/11
6/6
5/5
4/4
7/7
Sigga Sigurdardottir3
11/11
6/6
5/5
4/4
6/7
Jasvinder Gakhal
11/11
6/6
5/5
4/4
7/7
1.	 Ed Williams retired from the Board at the 2023 AGM on 14 September 2023.
2.	 Matt Davies was appointed to the Board on 1 July 2023.
3.	 Where Directors were unable to attend a meeting date, this was either due to unavoidable personal circumstances  
or work commitments. Directors all received the meeting papers and had an opportunity to feed comments in to the 
Board and Committee Chairs prior to the meetings. 
In addition to the scheduled Board meetings 
detailed above, ad hoc calls took place throughout 
the year relating to various financial and 
transactional decisions.
BOARD AND COMMITTEE MEETINGS ATTENDANCE
Board meetings are planned around the key 
events in the corporate calendar, including the 
half-yearly and final results, and the Annual 
General Meeting (‘AGM’), and a strategy meeting 
is held each year.
A monthly financial update call is also held  
at which the Board discusses results with 
operational management. Once a year the 
Directors spend a day visiting customers.
During the year, the Chair and Non-Executive 
Directors have met without Executive Directors 
present. In addition, the Non-Executive Directors 
have met without the Chair and the Executive 
Directors present, and the Senior Independent 
Director has met with the Executive Directors.
BOARD AND COMMITTEE ACTIVITIES IN 2024
The Board makes decisions in order to ensure the 
long-term success of the Group whilst taking into 
consideration the interests of wider stakeholders, 
such as employees, consumers, customers and 
suppliers, and other factors as required of it under 
s172 of the Companies Act 2006. Board meetings 
are one of the mechanisms through which the 
Board discharges this duty, and in order to 
formalise this process, a stakeholder framework 
has been established which is applied to all Board 
papers and discussions. Further information 
about engagement with the Group’s stakeholders 
is included on pages 14 to 17.
The Board’s activities are structured through the 
year to develop and monitor the delivery of the 
Group’s strategy and financial results; to receive 
feedback from and engage with stakeholder 
groups such as employees, customers and 
suppliers; and to maintain a robust governance 
and risk management framework. Some of the 
key activities during the year are shown in the 
diagram opposite.
•	 Review and approve the 
mid-term financial plan  
for viability scenarios.
•	 Approve the strategic priorities 
for FY25.
•	 Strategy session focused  
on consumer experience and 
value proposition.
•	 Teach in focused on artificial 
intelligence and emerging 
technology. 
•	 Annual review of the 
technology strategy with  
a focus on cyber and risk. 
KEY ACTIVITIES OF THE BOARD AND COMMITTEES DURING 2024
•	 Updates on Digital Retailing  
and associated Value Metrics.
•	 Deep dive into New Car and 
Leasing.
•	 Overview of competitive 
landscape.
•	 Reviewed audience and 
marketing plans. 
•	 Deep dive into the core 
advertising business and  
main revenue drivers.
•	 Review and approve FY25 Plan.
•	 Approval of half-yearly report, 
Annual Report and Preliminary 
Results.
•	 Extension of debt facility, 
extending the term to  
February 2029.
•	 Review of tax compliance 
including Digital Services Tax.
•	 Approval of an all-employee  
share plan.
•	 Board Engagement Guild 
meetings covering topics 
including: wellbeing, 
consumer engagement, 
remote first period and 
Connected Working, 
Directors’ remuneration,  
our purpose and values. 
•	 Review of people changes, 
recruitment, resourcing needs 
and employee engagement.
•	 Review of Directors’ 
Remuneration Policy and  
target setting.
•	 Approval of FY23 bonus outturn 
and Single Incentive Plan 
vesting for senior management. 
•	 FY24 PSP and Single Incentive 
Plan targets and grants.
•	 Succession planning for senior 
management.
•	 Director and senior 
management salary reviews.
•	 Gender and ethnicity pay 
gap reporting.
•	 Review of cultural KPIs.
•	 ESG rating agencies update.
•	 Resubmitted science based 
targets for approval and continued 
progress on net zero strategy.
•	 Quarterly shareholder analysis. 
•	 Review of feedback from 
analysts and investors from 
results roadshows. 
•	 Review of dividend policy and 
capital structure. 
•	 Review of feedback from 
investors and proxy advisory 
agencies in advance of Annual 
General Meeting (‘AGM’).
•	 Review of feedback from 
investors in relation to the 
Remuneration Policy review.
•	 Governance and regulatory 
updates including ESG corporate 
reporting and regulatory 
developments and a general 
legal and regulatory update.
•	 Review and approval of Group 
risk register.
•	 Internal audit update including 
reviews of IT disaster recovery, 
assurance mapping, software 
development lifecycle, cyber 
security and FCA Consumer Duty.
•	 Review of insurance programme.
•	 Review and approval of 
modern slavery statement.
•	 Review of internal and risk 
management framework and 
internal controls.
•	 Review of external audit 
effectiveness.
•	 External Board evaluation 
feedback and action plan.
•	 Review of succession plans.
•	 Review of crisis management 
framework.
•	 Business continuity planning.
•	 Approval of material contracts.
GOVERNANCE,  
RISK MANAGEMENT  
& INTERNAL CONTROL
STRATEGY & GROWTH
OPERATIONAL
FINANCIAL
PEOPLE & CULTURE 
SHAREHOLDERS & 
OTHER STAKEHOLDERS 
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61	
Governance overview
66	 Corporate governance statement
70	 Report of the Nomination Committee
73	 Report of the Audit Committee
81	
Directors’ remuneration report
61 – 103
63	 Board of Directors
78 	 Report of the Corporate 
	
Responsibility Committee
100	 Directors’ report
Corporate governance statement continued
CONFLICTS OF INTEREST
In accordance with the Company’s Articles of 
Association, the Board has a formal system in 
place for Directors to declare conflicts of interest 
and for such conflicts to be considered for 
authorisation. 
Any external appointments or other significant 
commitments of the Directors require the prior 
approval of the Board. We recognise that our 
Executive Directors may be invited to become 
non-executive directors of other companies. 
Such non-executive duties can broaden a 
Director’s experience and knowledge which 
can benefit Auto Trader. Catherine Faiers 
currently serves as a Non-Executive Director of 
Allegro.eu Group. None of the other Executive 
Directors has any external directorships as at 
the date of this report. 
The Board is comfortable that external 
appointments of the Chair, the Chief Operating 
Officer and the Non-Executive Directors do not 
create any conflict of interest that, if required, 
cannot be sufficiently managed.
TIME COMMITMENT
Any external appointments or other significant 
commitments of the Directors require the prior 
approval of the Board. The Chief Operating 
Officer holds one external directorship as at the 
date of this report. The Board is comfortable  
that external appointments of the Chair, the 
Non-Executive Directors and the Chief Operating 
Officer do not impact on the time that any 
Director devotes to the Company.
ELECTION OF DIRECTORS
The Board can appoint any person to be a 
Director, either to fill a vacancy or as an addition 
to the existing Board. Any Director so appointed 
by the Board shall hold office only until the next 
AGM and shall then be eligible for election by  
the shareholders. The AGM Notice sets out the 
specific reasons for reappointing each Director.
RISK MANAGEMENT AND INTERNAL CONTROL
The Board acknowledges its responsibility for 
establishing and maintaining the Group’s system 
of risk management and internal controls and  
it receives regular reports from management 
identifying, evaluating and managing the risks 
within the business. The system of internal 
controls is designed to manage, rather than 
eliminate, the risk of failure to achieve business 
objectives and can provide only reasonable,  
and not absolute, assurance against material 
misstatement or loss. 
The processes in place for assessment, 
management and monitoring of risks are 
described in Principal risks and uncertainties  
on pages 53 to 58.
The Board, assisted by the Audit Committee, has 
carried out a review of the effectiveness of the 
system of risk management and internal controls 
during the year ended 31 March 2024 and for  
the period up to the date of approval of the 
Consolidated financial statements contained  
in the Annual Report. The review covered all 
material controls, including financial, operational 
and compliance controls and risk management 
systems. The Board considered the weaknesses 
identified and reviewed the developing actions, 
plans and programmes that it considered 
necessary. The Board confirms that no significant 
weaknesses or failings were identified as a result 
of the review of effectiveness.
FINANCIAL AND BUSINESS REPORTING
Assisted by the Audit Committee, the Board has 
carried out a review of the 2024 Annual Report 
and considers that, in its opinion, the report is 
fair, balanced and understandable and provides 
the information necessary for shareholders  
to assess the Company’s position and 
performance, business model and strategy. 
Refer to the Report of the Audit Committee on 
pages 73 to 77 for details of the review process.
See pages 59 to 60 for the Board’s statement  
on going concern and the viability statement.
INDUCTION AND DEVELOPMENT
All newly appointed Directors receive  
an induction briefing on their duties and 
responsibilities as Directors of a publicly quoted 
company. There is a formal induction programme 
to ensure that newly appointed Directors 
familiarise themselves with the Group and its 
activities, either through reading, meetings  
with the relevant member of senior management 
or through sessions in the Board meetings. 
Specific focus areas in the induction schedule 
include: statutory and regulatory information, 
Board and Committee specific information, 
business overview and deep dives into people 
and culture, technology and digital retailing. 
The majority of Board meetings contain a 
presentation from senior management on one  
of the strategic priorities for the year. Specific 
business-related presentations are given to  
the Board by senior management and external 
advisors when appropriate. 
All Directors are offered the opportunity to meet 
with customers and take part in sales calls to 
understand the business from a customer’s 
perspective, or to take part or observe focus 
groups with consumers who use our website. 
Directors receive regular feedback from our sales 
and service team to ensure they are kept informed 
of the latest customer dialogue and sentiment.
The Board as a whole is updated, as necessary,  
in light of any governance developments as and 
when they occur, and there is an annual legal and 
regulatory update provided as part of the Board 
meeting. All Directors are required to complete 
our annual compliance training modules covering 
anti-bribery, anti-money laundering, data 
protection, information security and other 
relevant subjects. As part of the Board evaluation, 
the Chair meets with each Director to discuss  
any individual training and development needs.
INFORMATION AND SUPPORT AVAILABLE  
TO DIRECTORS
Full and timely access to all relevant information 
is given to the Board. For Board meetings, this 
consists of a formal agenda, minutes of previous 
meetings and a comprehensive set of papers 
including regular operational and financial 
reports, provided to Directors in a timely manner 
in advance of meetings.
All Directors have access to the advice and 
services of the Company Secretary, Claire Baty. 
The appointment or removal of the Company 
Secretary is a matter for the whole Board. 
CONCERNS OVER OPERATION OF THE BOARD
All of the Directors have the right to have their 
opposition to, or concerns over, any Board 
decision noted in the minutes. Directors are 
entitled to take independent professional advice 
at the Company’s expense in the furtherance  
of their duties, where considered necessary.
LETTERS OF APPOINTMENT
The Chair and the Non-Executive Directors  
have letters of appointment which are available 
for inspection at the registered office of the 
Company during normal business hours and at 
the place of the AGM from at least 15 minutes 
before and until the end of the meeting; or on 
request from ir@autotrader.co.uk. These letters 
set out the expected time commitment from 
each Director. Non-Executive appointments  
to the Board are for an initial term of up to three 
years. Non-Executive Directors are typically 
expected to serve two three-year terms, 
although the Board may invite the Director  
to serve for an additional period. 
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3
4
2
4
Previous public 
company experience
Recent and relevant 
financial experience
Risk management
ESG
4
4
2
3
Digital and technology
Retail and consumer 
businesses
Financial services
Remuneration 
and people
61	 Governance overview
66	 Corporate governance statement
70	 Report of the Nomination Committee
73	 Report of the Audit Committee
81	 Directors’ remuneration report
61 – 103
63	 Board of Directors
78 	 Report of the Corporate 
	
Responsibility Committee
100	 Directors’ report
Report of the Nomination Committee
Matt Davies
Chair of the Committee
Dear shareholders,
I am pleased to present the Report of 
the Nomination Committee for 2024.
ROLE OF THE COMMITTEE
The Committee’s main role is to keep under 
constant review the size and composition of the 
Board and its Committees including its gender 
and ethnic diversity, its independence, and the 
skills, knowledge and experience required for the 
effective oversight of the Group. The Committee 
is also responsible for ensuring that there are 
formal and orderly succession plans in place for 
the members of the Board. 
HOW THE COMMITTEE OPERATES
All members of the Committee are Independent 
Non-Executive Directors. The Chair of the Board 
chairs all meetings of the Committee unless they 
relate to the appointment of his successor or 
such other matters in which he may have a 
potential conflict of interest. For those meetings, 
the Senior Independent Director (‘SID’) takes the 
Chair unless the SID is in contention for the role  
or also has a potential conflict of interest.
The Committee meets at least once a year, and 
on an ad hoc basis as required. Only members  
of the Committee have the right to attend 
meetings; however, the Chief Executive Officer 
attends for all or part of meetings so that the 
Committee can understand his views, 
particularly on key talent within the business.
SUCCESSION PLANNING 
The focus of the Committee’s work during the 
year was on developing and implementing a plan 
for renewal of Non-Executive Directors. As the 
Corporate Governance Code provides that there 
is a deemed loss of independence after nine 
years’ service, David Keens (Senior Independent 
Director and Audit Committee Chair) and Jill 
Easterbrook (Remuneration Committee Chair) 
will not stand for re-election at the 2024 AGM 
and therefore there is a requirement to appoint 
successors into these three roles in good time to 
allow for an orderly transition. The Committee 
was open about whether and how the roles would 
be combined, and on whether two or three 
appointments would be required.
Jeni Mundy will reach the end of her third 
three-year term during 2025. Her replacement as 
Chair of the Corporate Responsibility Committee 
may either be an existing Board member or be a 
new Director, should the Committee decide to 
appoint an additional Director in 2025.
With regards to Executive succession, the 
Committee is satisfied that the succession plans 
remain appropriate, and that there is a strong 
pipeline of talent within the business for future 
leadership needs. 
AT A GLANCE 
Reviewing the Board’s size and 
composition, and ensuring effective 
succession planning for the business.
OVERVIEW
•	 Composed of the Chair and five Independent 
Non-Executive Directors.
•	 At least one meeting held per year.  
A significantly higher number of meetings held 
this year due to increased activity levels.
•	 Meetings are attended by the Chief  
Executive Officer and other relevant 
attendees by invitation. 
  BOARD OF DIRECTORS P63
  TERMS OF REFERENCE 
plc.autotrader.co.uk/investors
OUR PROGRESS IN 2024
•	 Concluding the selection process for the Senior 
Independent Director, Audit Committee Chair 
and Remuneration Committee Chair.
•	 Continuing to monitor succession plans for  
other Board members and senior management 
succession.
•	 Held an externally facilitated Board evaluation 
and reviewed the results.
FOCUS AREAS FOR 2025
•	 Following up on the Board evaluation 
recommendations.
•	 Continuing to monitor Board and senior 
management succession in the context  
of the Company’s long-term strategy.
NON EXECUTIVE DIRECTORS’ SKILLS AND EXPERIENCE1
We have been progressing in our succession planning by ensuring we select the right people with the 
right skills.
1.	 Refers to the period post the AGM (19 September 2024).
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61	 Governance overview
66	 Corporate governance statement
70	 Report of the Nomination Committee
73	 Report of the Audit Committee
81	 Directors’ remuneration report
61 – 103
63	 Board of Directors
78 	 Report of the Corporate 
	
Responsibility Committee
100	 Directors’ report
Report of the Nomination Committee continued
APPOINTMENTS TO THE BOARD
The process was led by the Chair and overseen 
by the Committee, with input from the Executive 
Directors. Detailed role specifications were 
drawn up, identifying the skills and experience 
required, taking into account the Company’s 
long-term strategy, including prior public 
company experience, financial experience, 
digital and retail industry experience. 
A wide search was conducted, taking into 
consideration the requirements of the roles, and 
with due regard to the benefits of diversity, and 
the targets set by the Listing Rules, including 
gender and ethnicity. Ivy Street, a recruitment 
consultancy who has no other connection with 
the Company, were used to identify candidates. 
Extensive interviews were conducted, including 
with all Executive and Non-Executive Directors. 
Following this process, the Committee selected 
the successful candidates as announced on 
22 March 2024:
Geeta Gopalan joined the Board with effect 
from 1 May 2024, and also became a member  
of the Audit, Remuneration, Corporate 
Responsibility and Nomination Committees. 
Geeta will be appointed as Senior Independent 
Director and Remuneration Committee Chair 
with effect from the conclusion of the 2024 
AGM. Geeta has over 25 years of experience  
in financial services and retail banking, 
particularly payments and digital innovation, 
and she has served as a Senior Independent 
Director and as a Remuneration Committee 
Chair for at least 12 months on other public 
company boards.
Amanda James will join the Board with  
effect from 1 July 2024, and will join the Audit, 
Remuneration, Corporate Responsibility and 
Nomination Committees. With effect from the 
conclusion of the 2024 AGM, Amanda will be 
appointed as Audit Committee Chair. The 
Committee is satisfied that Amanda has recent 
and relevant financial experience through  
her extensive background in finance and her 
current position as the Chief Financial Officer  
of NEXT plc. Amanda also has strong consumer, 
retail and multi-channel experience. 
Both Geeta and Amanda are considered to  
be Independent. 
BOARD EVALUATION
We engaged Independent Audit Limited to 
facilitate an external evaluation of the Board, 
Committees and individual Directors during  
the year. This included interviews with each  
of the Board Directors and members of senior 
management, observation of Board and 
Committee meetings and review of Board  
and Committee papers. The draft findings 
were discussed with the Chairman and then 
presented to the Board in March 2024 as per 
the table on page 72.
In addition, an assessment of the Chairman’s 
performance was carried out, led by the Senior 
Independent Director, and feedback was 
provided to him individually. Overall, the results 
showed that the Board and its Committees 
continue to operate well, and that each 
individual Director continues to make an 
effective contribution.
ELECTION AND RE-ELECTION OF DIRECTORS 
In accordance with the UK Corporate Governance 
Code, all Directors will retire and offer themselves 
for election or re-election to the Board. Following 
confirmation by the Committee and Board that 
they are satisfied that all Directors continue to be 
effective in, and demonstrate commitment to, 
their respective roles on the Board and that each 
makes a valuable contribution to the leadership 
of the Company, the Board recommends that 
shareholders approve the resolutions to be 
proposed at the 2024 AGM relating to the election 
and re-election of the Directors.
I welcome any questions in respect of the work 
of the Committee, which can be submitted to  
ir@autotrader.co.uk, or in person at our Annual 
General Meeting.
 
Matt Davies 
Chair of the Committee 
30 May 2024
POLICY ON APPOINTMENTS TO THE BOARD
Appointments are made on merit, against 
objective criteria and with due regard to the 
benefits of diversity on the Board. The Committee 
takes account of a variety of factors before 
recommending any new appointments to the 
Board, including relevant skills to perform the role, 
experience, knowledge and diversity, including 
gender and ethnic diversity.
The Committee also considered the targets set 
out in LR 9.8.6(9)(a). At year end, the Board 
comprised 56% woman; and had one Director from 
a minority ethnic background but did not have a 
woman appointed in one of the roles specified by 
the Listing Rules, however we do have a female 
Executive Director, Catherine Faiers, in the role of 
COO, which we believe to be of equal status to 
those roles. Following the AGM, our Board will fully 
meet the targets, with 67% women on the Board; 
the role of Senior Independent Director being held 
by a woman; and two Directors being from a 
minority ethnic background. 
At a leadership level, 56% of the Operational 
Leadership Team (‘OLT’) and 41% of the OLT’s 
direct reports were women, a combined total of 
42%. However, no OLT members and only 7% of the 
OLT’s direct reports were ethnically diverse, and 
improvement of this remains a focus area for the 
Committee and the business. 
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61	 Governance overview
66	 Corporate governance statement
70	 Report of the Nomination Committee
73	 Report of the Audit Committee
81	 Directors’ remuneration report
61 – 103
63	 Board of Directors
78 	 Report of the Corporate 
	
Responsibility Committee
100	 Directors’ report
Report of the Nomination Committee continued
BOARD EVALUATION
Areas of strength
Areas for improvement 
BOARD LEADERSHIP AND PURPOSE:
A well-established, collaborative approach to 
development of purpose, strategy and strategic 
objectives, with a clear and consistent view across 
the Board.
An active understanding of organisational culture 
and values, including through the use of a Cultural 
Scorecard and regular engagement with the 
Employee Guild. 
Full awareness and involvement in overseeing the 
numerous initiatives around ESG issues through the 
CSR Committee and the Board.
Evident focus on major shareholder changes and 
attitudes. Constant emphasis on other stakeholders 
including customers, consumers and employees.
Whilst decisions are generally well-aligned with 
Auto Trader’s purpose of ‘Driving Change Together. 
Responsibly’, this could be used more actively to  
frame discussions. 
The Cultural Scorecard should be reviewed to include 
additional indicators of culture such as internal audit 
findings, control weaknesses, customer feedback, 
complaints handling and media coverage to give a 
broader picture.
DIVISION OF RESPONSIBILITIES:
Ability to monitor performance is strengthened by close 
contact and open culture, with continuous review in 
place as well as more structured mechanisms.
Openness of interaction between the Executive and 
the Non-Executive Directors, and an appropriate level 
of challenge and contribution.
Support for the Board and Committees from the 
company secretarial function is felt to be highly 
effective and responsive with well-honed processes.
Now that the NED succession plan has been executed, 
there could be a greater focus on longer-term Executive 
and senior management succession planning.
COMPOSITION AND SUCCESSION: 
The Board has a good balance of skills around brand, 
retail and regulatory (including financial reporting, 
internal control and risk management).
The Nomination Committee has led the process for 
implementation of the succession plan for NEDs,  
and has actively involved the rest of the Board.
The Board needs to keep under review the mix of Board 
experience to ensure this reflects Auto Trader’s position 
as a technology company and its strategic goals.
Although generally well done, the Committee should 
consider whether the induction process should evolve, 
especially as the new NEDs will join over the next  
few months.
The Board felt that they had appropriate training and 
development in relevant areas, including ESG, but should 
consider structured training on technology including AI.
Areas of strength
Areas for improvement 
AUDIT, RISK AND INTERNAL CONTROL:
Financial performance information is effective in 
enabling the Board to maintain a clear picture of 
performance, with frequent updates and discussions.
There is a mature risk management framework which 
has developed well in line with business growth and 
change, with good support from a well-respected  
Risk Management function.
Deep financial expertise and experience in the  
Audit Committee.
Effective relationship between the Audit Committee 
and the CFO, with trust and confidence sitting 
alongside a willingness and ability to challenge.
Risk-related Board reports could be evolved, to focus 
on key questions, enable more effective probing and 
challenge, and to take into consideration the forthcoming 
requirements of the 2024 Corporate Governance Code 
with respect to material internal controls. 
The Board should plan ahead for a smooth transition to 
the new Audit Committee Chair role after the September 
2024 AGM.
Consider whether it is appropriate and necessary for 
continued attendance at Audit Committee meetings 
by non-Committee members, including the CEO and 
Board Chair.
REMUNERATION: 
There is a constructive relationship with the Executive.
The Committee is well supported internally and by  
the remuneration consultants.
The Committee actively looks at wider employee 
remuneration policies and is attuned to the critical 
importance people related matters.
Consider whether it is appropriate and necessary for 
continued attendance at meetings by non-Committee 
members, including the Executive Directors.
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61	 Governance overview
66	 Corporate governance statement
70	 Report of the Nomination Committee
73	 Report of the Audit Committee
81	 Directors’ remuneration report
61 – 103
63	 Board of Directors
78 	 Report of the Corporate 
	
Responsibility Committee
100	 Directors’ report
Report of the Audit Committee
David Keens
Chair of the Committee
Dear shareholders,
I am pleased to present the Report  
of the Audit Committee for 2024. 
This will be my last on behalf of Auto Trader as I 
will come to the end of my tenure on the Board at 
our AGM in September. It is therefore appropriate 
that this letter to shareholders is backward 
looking and that I leave forward looking 
comments to my successor in due course.
I joined Auto Trader in 2015, at the time of the IPO. 
Over the past nine years we have navigated  
the transition of Executive Directors, financial 
managers, internal and external Auditors. 
I have the privilege of working for a business which 
has a deep and positive culture, a strong customer 
franchise and which delivers strong financial 
results. It has been said that good numbers are 
easier to add up than bad numbers. True, but  
good results have to be earned and the Audit 
Committee’s work has been made easier by the 
honesty and integrity of the Auto Trader team.
Audit Committee meetings are very open, they 
are attended by all Non-Executive Directors  
and by the internal and external auditors.  
I have regular conversations outside of formal 
meetings with the CFO and those responsible  
for financial and risk management. I take this 
opportunity to thank all those at Auto Trader  
who have engaged with the Committee and 
delivered on our combined responsibilities.
Our Internal Audit function is provided on an 
outsourced basis. This allows us to access a 
broad level of skills that would not be possible  
to maintain internally on a cost or effectiveness 
basis. Independence and best practice are 
ensured and it also provides access to additional 
industry and specialist knowledge. 
Our external Auditors have provided excellent 
challenge and independent assurance over  
our annual and interim financial statements. 
Timelines and deadlines have been consistently 
met, without drama or delay. I make direct 
enquiries annually of our external audit firm  
to obtain positive affirmation of the wider 
independence and performance of the Partners 
and Managers engaged on our audit. We have 
periodically rotated internal and external 
Auditors, their Partners and team members.  
My appreciation goes to Deloitte, BDO, PwC and 
KPMG who have provided these services during 
my tenure. Auto Trader’s 2023 external audit was 
part of the FRC’s annual inspection of audit firms 
and I was pleased to note that a best practice 
observation was noted. 
Whilst this Report of the Audit Committee 
contains some of the matters addressed during 
the year, it should be read in conjunction with 
the external auditor’s report starting on page 
104 and the Auto Trader Group plc financial 
statements in general.
At the 2023 AGM, shareholders approved the 
re-appointment of KPMG as our external auditor. 
The Committee has recommended to the Board 
that they are re-appointed at the 2024 AGM.
David Keens 
Chair of the Committee 
30 May 2024
AT A GLANCE 
Monitoring the integrity of financial 
reporting, internal controls and  
the effectiveness of internal and 
external audit.
OVERVIEW
•	 Five Independent Non-Executive Directors.
•	 David Keens is considered by the Board to have 
recent and relevant experience. All members 
have significant commercial and operating 
experience in consumer and digital businesses.
•	 At least three meetings held per year.
•	 Meetings are attended by the Chair of the 
Board, CEO, COO, CFO, internal auditor and 
external auditor by invitation. 
OUR PROGRESS IN 2024
•	 Assess the Group’s going concern and  
viability statements.
•	 Discuss key areas of financial judgement.
•	 Evaluate the quality, effectiveness and 
independence of external audit, in accordance 
with the FRC Audit Committees and the  
External Audit: Minimum Standard.
•	 Review the effectiveness of internal audit, 
internal controls and risk management, 
including approval of assurance map and policy.
FOCUS AREAS FOR 2025
•	 Agree with external auditor any changes for their 
2025 audit.
•	 Consider the impact and timing of the 
Corporate Governance Code 2024 and other 
regulatory changes or implications.
FINANCIAL REPORTING 
The primary role of the Committee in relation to 
financial reporting is to review and monitor the 
integrity of the financial statements, including 
annual and half-year reports, results 
announcements, dividend proposals and any 
other formal announcement relating to the 
Group’s financial performance.
The Committee assessed the accounting 
principles and policies adopted, and whether 
management had made appropriate estimates 
and judgements. In doing so, the Committee 
considered management reports and the basis 
of judgements made. The Committee reviewed 
external audit reports on the 2024 half-year 
statement and 2024 Annual Report. 
The Committee, with assistance from 
management and KPMG, identified areas of 
financial statement risk and judgement as 
described opposite:
Description of significant area
Audit Committee action
Carrying value of goodwill
Following the acquisition of Autorama,  
the Group has two cash-generating units 
(‘CGUs’), being the Digital CGU and Autorama 
CGU, which require annual impairment 
testing. Management’s assessment of  
the recoverability of the goodwill is based  
on future cash flow forecasts. Forecast 
estimation is most significant for the  
growth in market share of Autorama,  
which was acquired in June 2022.
The Committee reviewed the assumptions made by 
management, in particular the market and market 
share growth estimates that underpin the value in 
use of the Autorama CGU recoverable amount.  
The Committee concluded that the judgements  
and estimates applied were appropriate. The 
Committee challenged and was satisfied with the 
assumptions and forecasts used, the results of 
the reviews and the sensitivities disclosed.
Revenue recognition
Revenue recognition for the Group’s revenue 
streams is not complex. However this remained 
an area of focus due to the large volume of 
transactions and as revenue is the largest 
figure in the income statement.
The Committee was satisfied with the explanations 
provided and conclusions reached in relation to the 
Group’s revenue recognition.
  HOW WE MANAGE RISK P50
  TERMS OF REFERENCE 
plc.autotrader.co.uk/investors
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Governance
Financial statements

61	 Governance overview
66	 Corporate governance statement
70	 Report of the Nomination Committee
73	 Report of the Audit Committee
81	 Directors’ remuneration report
61 – 103
63	 Board of Directors
78 	 Report of the Corporate 
	
Responsibility Committee
100	 Directors’ report
Report of the Audit Committee continued
Other areas of focus
Audit Committee action
Going concern and viability statement
The Directors must satisfy themselves as to  
the Group’s viability and confirm that they have 
a reasonable expectation that it will continue  
to operate and meet its liabilities as they fall 
due. The period over which the Directors have 
determined it is appropriate to assess the 
prospects of the Group has been defined as five 
years. In addition, the Directors must consider  
if the going concern assumption is appropriate.
The Committee reviewed management’s work 
supporting the going concern assessment and 
viability statements. These included the Group’s 
Medium Term Plan and cash flow forecasts for the 
period to March 2029. The Committee discussed 
with management the appropriateness of the 
five-year period, and discussed the correlation  
with the Group’s principal risks and uncertainties  
as disclosed on pages 53 to 60. The feasibility of 
mitigating actions and the potential speed of 
implementation to achieve any flexibility required 
were discussed. Scenarios covering events that 
could adversely impact the Group were considered. 
The Committee evaluated the conclusions over 
going concern and viability and the proposed 
disclosures in the financial statements and 
satisfied itself that the financial statements 
appropriately reflect the conclusions.
Useful economic life of Vanarama brand 
The carrying value of the Autorama 
‘Vanarama’ brand was fair valued based on  
a market participant assumption of a 10 year 
useful economic life. At each period end, 
including half year, management are required 
to estimate the useful economic life of the 
asset and determine if the amortisation 
period should be prospectively adjusted. 
During the year, management has reassessed 
the useful life to be five years (from date of 
acquisition in June 2022). 
The Committee reviewed management’s useful 
economic life assessment against current and 
future expectations of the Autorama business and 
was satisfied that the reassessment of the useful 
economic life is appropriate.
Investment value in joint venture
The Group has a joint venture with Cox 
Automotive UK, Dealer Auction. Management’s 
assessment of the recoverability of the 
investment value, including goodwill, is based 
on future cash flow forecasts. 
The Committee reviewed the assumptions made 
by management, particularly in relation to cash 
flow forecasts to support the carrying value, and 
was satisfied that these were appropriately 
accounted for.
FAIR, BALANCED AND UNDERSTANDABLE
At the request of the Board, the Committee has reviewed the content of the 2024 Annual Report  
and considered whether, taken as a whole, in its opinion it is fair, balanced and understandable and 
provides the information necessary for shareholders to assess the Group’s position, performance, 
business model and strategy. The Committee was provided with a draft of the Annual Report and the 
opportunity to comment where further clarity or information should be added. The final draft was 
then recommended for approval by the Board. When forming its opinion, the Committee had regard  
to discussions held with management and reports received from internal and external auditors.  
In particular, the Committee considered:
Is the report fair? •	 Is a complete picture presented and has any sensitive material been omitted 
that should have been included?
•	 Are key messages in the narrative aligned with the KPIs and are they reflected 
in the financial reporting?
•	 Are the revenue streams described in the narrative consistent with those used 
for financial reporting in the financial statements?
Is the report 
balanced?
•	 Is there a good level of consistency between the reports in the front and  
the reporting in the back of the Annual Report?
•	 Do you get the same messages when reading the front end and the back  
end independently?
•	 Is there an appropriate balance between statutory and adjusted measures 
and are any adjustments explained clearly with appropriate prominence?
•	 Are the key judgements referred to in the narrative reporting and significant 
issues reported in the Report of the Audit Committee consistent with 
disclosures of key estimation uncertainties and critical judgements set out  
in the financial statements?
•	 How do these compare with the risks that KPMG include in their report?
Is the report 
understandable?
•	 Is there a clear and cohesive framework for the Annual Report?
•	 Are the important messages highlighted and appropriately themed 
throughout the document?
•	 Is the report written in accessible language and are the messages clearly 
drawn out?
Following the Committee’s review, the Directors confirm that, in their opinion, the 2024 Annual Report, 
taken as a whole, is fair, balanced and understandable and provides the information necessary  
for shareholders to assess the Group’s position and performance, business model and strategy.
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Governance
Financial statements

61	 Governance overview
66	 Corporate governance statement
70	 Report of the Nomination Committee
73	 Report of the Audit Committee
81	 Directors’ remuneration report
61 – 103
63	 Board of Directors
78 	 Report of the Corporate 
	
Responsibility Committee
100	 Directors’ report
Report of the Audit Committee continued
RISK MANAGEMENT AND INTERNAL CONTROL
The Committee’s responsibilities include a review of Auto Trader’s risk management and internal 
controls frameworks to ensure that they are effective and that any identified weaknesses are 
remediated in a timely manner. During 2024 the Audit Committee reviewed the effectiveness of  
the Group’s risk management and internal control framework and concluded that it is effective.  
The processes adopted for monitoring the frameworks included the following:
•	 Evaluation of the processes applied by Management to identify and assess risks, including  
new and emerging risks. 
•	 Evaluation of the process for designing mitigations and controls and how the Group’s risk 
appetite is used to inform responses to risk.
•	 Reviewing the Group Assurance Map and Assurance Policy. Together, these documents provide 
additional transparency to the Audit Committee about how Auto Trader’s risk and governance 
structure has overseen and evaluated whether our material risks are being managed 
appropriately. The Audit Committee concluded that our principal risks are being managed 
effectively and to a level consistent with our risk appetite.
•	 Reviewing reports from Management summarising how the Group’s material controls and 
mitigations are monitored, reviewed, and assured across Auto Trader’s risk and governance 
structure, and how these activities map to each principal risk. In 2024 no material internal control 
weaknesses were identified.
•	 Reviewing cultural and ethical indicators to ensure that Auto Trader’s culture continues to set a 
solid foundation for effective risk management. The review included reporting from Management 
confirming that during 2024 there have not been any known instances of fraud, bribery or 
whistleblowing complaints. The Committee has also reviewed information on whether there have 
been any employee cases, grievances, settlements, legal disputes, disciplinary action, conduct 
rule breaches, or regulatory penalties. 
•	 Receiving reports from the Group’s co-sourced Internal Audit function and monitoring the 
completion of internal audit actions.
•	 Reviewing reports from the external auditor on any issues identified in the course of their work, 
including any internal control reports highlighting control weaknesses. The Audit Committee  
also ensured that there were appropriate responses from management.
•	 In addition to reviewing the risk, controls and assurance framework holistically, the Committee 
also performed ‘deep dives’ into Auto Trader’s response to specific areas of risk, including cyber 
security, ransomware, FCA Consumer Duty, and treasury & cash management.
The Group has internal controls and risk management arrangements in place in relation to its financial 
reporting processes and preparation of consolidated accounts. These systems include policies and 
procedures to ensure that adequate accounting records are maintained, and transactions are 
recorded accurately and fairly to permit the preparation of financial statements in accordance with 
IFRS. The internal control systems include the elements described opposite and on the following page:
Element
Approach and basis for assurance
Risk  
management
Details of our governance structure and risk management arrangements can be 
found in the Risk management section of this Annual Report. Risk management 
operates throughout all levels of our governance structure. 
The Board as a whole is accountable for risk management. The day-to-day 
responsibility for managing risk resides with the Operational Leadership Team 
(‘OLT’). Assurance over the effectiveness of risk management activity is provided 
under the three lines of defence model as described below.
Reports on the effectiveness of risk management and internal controls are 
presented to executive management at the Risk Forum (which meets monthly)  
to Non-Executive Directors via the Audit Committee, and to the Board. 
The Risk Forum agenda includes risk-based ‘deep dives’ into key risk areas and in 
the last year these have included: crisis management; cyber security penetration 
testing; cyber security ransomware; corporate governance reform; FCA Consumer 
Duty; IT disaster recovery; customer onboarding; and supplier net zero.
Key risks and controls are documented in a Group risk register with OLT members 
designated as risk owners. A review of the Group risk register is undertaken on  
a quarterly basis. The process for reviewing and updating the risk register is 
facilitated by the Governance, Risk and Compliance function and overseen by 
the Board.
A risk-based internal audit programme provides independent, third-line 
assurance over the effectiveness of the risk management arrangements and  
this year’s internal audit plan included reviews of the following areas: IT disaster 
recovery, assurance mapping, software development lifecycle, cybersecurity 
and FCA Consumer Duty. 
Financial 
reporting
Group consolidation is performed on a monthly basis with a month-end pack 
produced that includes an income statement, balance sheet, cash flow and 
detailed analysis. The pack also includes KPIs and these are reviewed by the  
OLT and the Board. Results are compared against the Plan or re-forecast and 
narrative is provided by management to explain significant variances.
The effectiveness of the controls within the financial reporting and consolidation 
process is reviewed on an ongoing basis by the Governance, Risk and Compliance 
function. The Risk Forum and the Audit Committee review and oversee these 
reports and there were no significant or material control weaknesses identified 
during 2024.
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Governance
Financial statements

61	 Governance overview
66	 Corporate governance statement
70	 Report of the Nomination Committee
73	 Report of the Audit Committee
81	 Directors’ remuneration report
61 – 103
63	 Board of Directors
78 	 Report of the Corporate 
	
Responsibility Committee
100	 Directors’ report
Report of the Audit Committee continued
Element
Approach and basis for assurance
Budgeting and 
forecasting
An annual Plan is produced and monthly results are reported against this.  
The Plan is prepared using a bottom-up approach, informed by a high-level 
assessment of market and economic conditions. Reviews are performed by the 
OLT and the Board. The Plan is also compared to the top-down Medium Term  
Plan (‘MTP’) as a sense check. The Plan is approved by the OLT and the Board.
A detailed monthly rolling forecast is produced, with inputs provided from  
all business owners. The rolling forecast is then used to help identify potential 
risks and opportunities by comparison to the original budget. A monthly 
business review then takes place with the relevant OLT member, COO and CFO  
to agree actions.
Delegation of 
authority and 
approval limits
A documented structure of delegated authorities and approval for transactions 
is maintained within the Board’s Terms of Reference. This is reviewed regularly  
by management to ensure it remains appropriate for the business.
Segregation  
of duties
Procedures are defined to segregate duties over significant transactions, 
including: procurement, payments to suppliers, payroll, discounts and refunds. 
Regular reviews of IT system access take place to ensure that segregated duties 
remain enforced. Key reconciliations are prepared and reviewed on a monthly 
basis to ensure accurate reporting.
INTERNAL AUDIT
BDO are the Group’s co-sourced Internal Audit function. The Internal Audit function is accountable  
to the Audit Committee and uses a risk-based approach to provide independent assurance over  
the adequacy and effectiveness of the control environment. The internal audit work plan for 2024 
included internal audit assignments in relation to the following areas of risk:
•	 Risk management reporting and assurance mapping
•	 IT disaster recovery
•	 Software development lifecycle
•	 Cyber security third-party risk management 
•	 FCA Consumer Duty 
The risk-based internal audit plan for 2025 was approved by the Audit Committee and covers a broad 
range of core financial and operational processes and controls, focusing on specific risk areas. Whilst 
the plan has been approved, the Audit Committee will continue to review it regularly to ensure that 
any new and emerging areas of risk are considered. 
Management actions that are recommended following the internal audits are tracked to completion 
and reviewed by the Risk Forum and then by the Audit Committee to ensure that identified risks are 
mitigated in a timely manner. 
The Committee had closed sessions with BDO and the Committee also met with management without 
the presence of BDO. There were no significant issues raised during these meetings.
A risk-based programme of key controls testing takes place on a quarterly basis. We continue to 
monitor the resource within our Governance, Risk and Compliance function to ensure that we are  
able to efficiently monitor the effectiveness of our material internal controls. 
EXTERNAL AUDITOR
The Committee oversees the relationship with the external auditor, KPMG, and reviews their findings 
in respect of audit and review work. The Committee received and discussed KPMG’s review of the 
half-year report to 30 September 2023 and their audit of the financial statements for the year to 
31 March 2024. The Committee met with KPMG without management present and with management 
without KPMG present, to ensure that there were no issues in the relationship between management 
and the external auditor to be addressed, and no issues were raised. 
One of the Committee’s roles is to evaluate the quality and effectiveness of audit services provided, 
and the level of professional scepticism applied. The Committee has carried out a review in 
accordance with the FRC Audit Committees and the External Audit: Minimum Standard, based on 
discussion of audit scope and plans, materiality assessments, review of auditor’s reports and 
feedback from management on the effectiveness of the audit process. The review concluded that 
the external auditor remained effective and applied professional scepticism throughout. The review 
of the audit report and feedback from management also confirmed that the external auditor 
challenged management’s judgements and estimates where necessary.
As part of the annual inspection of audit firms, the Audit Quality Review (‘AQR’) team of the Financial 
Reporting Council (‘FRC’) reviewed KPMG’s audit of the Group accounts for the year ended 31 March 
2023. The AQR routinely monitors the quality of audit work of certain UK audit firms through 
inspections of sample audits and related procedures at individual audit firms. The Committee and 
KPMG LLP have discussed the report, which included a good practice observation relating to the audit 
team’s use of internal valuation specialists. Overall, the result of the review raised no issues which 
cause doubt on the quality of Auto Trader’s external audit and the Committee remains satisfied with 
the efficiency and effectiveness of the external audit.
The Committee is also responsible for ensuring the external auditor remains independent. The 
Committee has reviewed, and is satisfied with, the independence of KPMG as the external auditor. 
In particular, discussions have been held with KPMG’s senior management to verify the Group’s  
audit partner’s performance and standing within KPMG. There were no conflicts or matters of 
concern conveyed. The year ended 31 March 2024 was the fourth year the Group’s audit partner  
has been involved in the audit of the Group.
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Governance
Financial statements

61	 Governance overview
66	 Corporate governance statement
70	 Report of the Nomination Committee
73	 Report of the Audit Committee
81	 Directors’ remuneration report
61 – 103
63	 Board of Directors
78 	 Report of the Corporate 
	
Responsibility Committee
100	 Directors’ report
Report of the Audit Committee continued
NON-AUDIT SERVICES PROVIDED BY THE EXTERNAL AUDITOR
The external auditor is primarily engaged to carry out statutory audit work. There may be other 
services where the external auditor is considered to be the most suitable supplier by reference to their 
skills and experience. It is the Group’s practice that it will seek quotes from more than one firm, which 
may include KPMG, before engagements for non-audit projects are awarded. Contracts are awarded 
based on individual merits. A policy is in place for the provision of non-audit services by the external 
auditor, to ensure that the provision of such services does not impair the external auditor’s 
independence or objectivity, and will be assessed in line with FRC Ethical and Auditing Standards.
Non-audit service
Policy
Audit-related services directly related  
to the audit 
For example, the review of interim financial 
statements, compliance certificates and 
reports to regulators.
Pre-approval by the Committee is required for  
all non-audit services. Permissible services may  
be approved to a maximum of £100,000 for each 
individual engagement, and to a maximum 
aggregate in any financial year of 70% of the 
average audit fees paid to the audit firm in the  
last three consecutive years. 
In addition, services relating to issue of compliance 
certificates in relation to banking facilities, loan 
agreements or covenants are considered to be 
pre-approved by the Audit Committee to a level  
of £50,000 for each individual engagement. 
Prohibited services 
In line with the EU Audit Reform, services where 
the auditor’s objectivity and independence 
may be compromised. Prohibited services are 
detailed in the FRC Revised Ethical Standard 
2019 and include tax services, accounting 
services, internal audit services, valuation 
services and financial systems consultancy.
Prohibited.
  Refer to plc.Autotrader.Co.Uk/investors for full details of the policy
During the year, KPMG charged the Group £52,000 (2023: £48,000) for audit-related assurance 
services directly relating to the review of the Group’s interim report for the six months ended 
30 September 2023 and £15,000 for the provision of an annual limited assurance report which 
is published on the Group’s website and used for the Sustainability Compliance Certificate 
required under the Company’s Syndicated Revolving Credit Facility.
THE STATUTORY AUDIT SERVICES FOR LARGE COMPANIES MARKET INVESTIGATION (MANDATORY 
USE OF COMPETITIVE TENDER PROCESSES AND AUDIT COMMITTEE RESPONSIBILITIES) ORDER 2014 
– STATEMENT OF COMPLIANCE
A competitive tender was carried out in 2016 and KPMG LLP were first appointed as statutory auditor 
for the year to March 2017. We have therefore complied with the requirement that the external audit 
contract is tendered within the 10 years prescribed by UK legislation and the Code’s recommendation. 
The next competitive tender is required to be held for the external audit for financial years ending 
after 31 March 2027. The Group confirms that it complied with the provisions of the Competition and 
Markets Authority’s Order for the financial year under review.
David Keens 
Chair of the Committee 
30 May 2024
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Governance
Financial statements

61	 Governance overview
66	 Corporate governance statement
70	 Report of the Nomination Committee
73	 Report of the Audit Committee
81	 Directors’ remuneration report
61 – 103
63	 Board of Directors
78 	 Report of the Corporate 
	
Responsibility Committee
100	 Directors’ report
Report of the Corporate Responsibility Committee
Jeni Mundy 
Chair of the Committee
Dear shareholders,
I am pleased to present the Report of 
the Corporate Responsibility Committee 
for 2024.
The Committee has continued to guide and oversee 
progress in the delivery of our Environmental, 
Social and Governance (‘ESG’) strategy, 
providing oversight, scrutiny and challenge 
across a wide range of topics.
We recognise that our operations – and the way 
we carry them out – have impacts that reach well 
beyond our financial performance. Our business 
activities impact a wide range of stakeholders 
and we strive to make this impact a positive one.
OUR PROGRESS IN 2024
We continue to make good progress with our ESG 
strategy and the majority of our cultural KPIs as 
outlined below:
Environmental strategy
Throughout the year, the Committee has reviewed 
the Group’s progress against its environmental 
strategy. Key achievements during the year 
include driving further operational efficiencies, 
such as fully migrating our data centres to the 
cloud and starting the process for installing  
solar panels at our Hemel Hempstead office. 
We also continue to reach new and wider 
audiences with our content, and have continued 
sharing our data and insights with retailers, the 
industry and Government to help inform public 
policy and regulation to support the mass 
adoption of electric vehicles. 
We report consistently with the recommendations 
of the Task Force on Climate-related Financial 
Disclosures (‘TCFD’) and have continued to review 
the risks and opportunities posed by climate change 
and how they might impact our business. Following 
the restatement of prior year GHG emissions to take 
into account the impact of Autorama on the Group’s 
footprint, the Group resubmitted its long-term 
targets to the SBTi and these have been validated 
and approved. The Group’s GHG emissions have 
been audited by a third party, EcoAct, providing 
an assurance over emissions reporting. 
Looking ahead to next year, the Committee 
looks forward to seeing the Group’s progress 
with its Climate Transition plan. With the Group’s 
commitment to net zero and the increased 
volume of emissions as a result of the Autorama 
acquisition, a clear and focused action plan will 
be required to achieve the Group’s ambitious 
target to be net zero by 2040.
Diversity and inclusion
There has been a growing emphasis on the 
‘Social’ pillar within ESG. The Group has 
continued to focus on and make progress to 
improve the diversity and inclusion within the 
organisation through well established training 
and development programmes. I am pleased 
that the Group has set a new diversity target in 
line with the Parker Review recommendations. 
In September, an all-employee share award was 
announced, which builds on the Group’s strong 
ownership culture.
Ongoing ESG training
During the year we engaged an advisory team 
to deliver annual ESG specific training to the 
Corporate Responsibility Committee and the 
Group’s Executive Directors. The main objective of 
the session was to ensure the Board is up to date 
with key ESG corporate regulatory and reporting 
developments and what these mean for 
Auto Trader. ESG continues to receive heightened 
stakeholder focus and disclosure requirements 
for companies to continue to evolve, requiring 
companies to enhance and standardise their 
disclosures, particularly in relation to climate. The 
training also provided insight to the Board on the 
ESG landscape for investors, their key areas of 
interest and how these may impact Auto Trader. 
To assist the Committee in successfully overseeing 
the Group’s ESG strategy, the Committee will 
continue to receive regular training and education 
as new ESG challenges and regulations emerge.
Materiality assessment
Conducting business responsibly, with 
stakeholders at the heart of our decisions, is core 
to our strategy and success. Our materiality 
assessment identifies the topics that matter most 
to our key stakeholders and where our ESG activities 
should focus. The Committee continues to support 
the areas identified by management as areas of 
focus. To ensure that the topics identified in our last 
materiality assessment (2022) remain relevant 
to our business we will refresh our materiality 
assessment in full in the next financial year. 
Measuring progress
It is important to assess the progress being made 
across the Group’s ESG commitments and goals 
and we use our cultural KPIs for this purpose. I am 
pleased to see that there has been positive 
progress with the majority of our diversity and 
inclusion KPIs and recognise that more work needs 
to be done to improve our percentage of leaders 
from an ethnically diverse background. Our 
employee engagement score remained high at 97%.
Progress towards our net zero target will 
continue to be monitored throughout the 
coming year to ensure that the Group is on 
target to reach its goals.
Over the next year the Committee will continue  
to oversee and monitor the business’s 
commitments in relation to ESG and continue  
to push forward its strategy. 
Jeni Mundy 
Chair of the Committee 
30 May 2024
AT A GLANCE 
Providing oversight, scrutiny and 
challenge on matters relating  
to the Group’s ESG strategy.
OVERVIEW
•	 Composed of five Independent  
Non-Executive Directors.
•	 The Chair of the Board, Executive Directors and 
other relevant individuals attend the meetings 
when appropriate by invitation. 
•	 The Assistant Company Secretary acts as 
secretary to the Committee.
•	 At least three meetings held per year.
OUR PROGRESS IN 2024
•	 Target set in line with Parker Review 
recommendations.
•	 Resubmitted long-term net zero targets which 
have been validated and approved by the SBTi.
•	 Launch of our all-employee share award.
FOCUS AREAS FOR 2025
•	 Complete refresh of our materiality assessment 
to ensure focus on the priority issues. 
•	 Finalise our Climate Transition plan.
•	 Carbon Literacy Technology Toolkit 
partnership. 
  WORKING RESPONSIBLY P25
NON-FINANCIAL REPORTING FRAMEWORKS
We continue to evolve our Environmental, Social 
and Governance (‘ESG’) reporting to meet the 
requirements of leading industry frameworks 
and our stakeholders’ expectations. Our 
reporting focuses on the Task Force on 
Climate-related Financial Disclosures (‘TCFD’) 
and the Sustainability Accounting Standards 
Board (‘SASB’) standards referencing the SASB’s 
reporting framework for the Internet and Media 
Services and Media & Entertainment industries. 
We have also identified the UN Sustainable 
Development Goals (‘SDGs’) which we believe 
Auto Trader can make a meaningful contribution to.
  TERMS OF REFERENCE 
plc.autotrader.co.uk/investors
78
Auto Trader Group plc  Annual Report and Financial Statements 2024
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Governance
Financial statements

61	 Governance overview
66	 Corporate governance statement
70	 Report of the Nomination Committee
73	 Report of the Audit Committee
81	 Directors’ remuneration report
61 – 103
63	 Board of Directors
78 	 Report of the Corporate 
	
Responsibility Committee
100	 Directors’ report
Report of the Corporate Responsibility Committee continued
TCFD recommended disclosure
Group progress
Governance
1.	 Describe the Board’s oversight of climate related risks  
and opportunities.
2.	 Describe management’s role in assessing and managing 
climate related risks and opportunities.
We have integrated climate governance into our existing governance processes and sought to embed responsibility  
for the risks associated with climate change throughout our business.
Oversight of climate risks and opportunities is described in ‘Our environment’ in the Working Responsibly section on page 29. 
Strategy 
3.	 Describe the climate related risks and opportunities the 
organisation has identified over the short, medium and long term.
4.	 Describe the impact of climate related risks and opportunities on 
the organisation’s businesses, strategy and financial planning.
5.	 Describe the resilience of the organisation’s strategy, taking 
into consideration different climate scenarios.
The global threat of climate change and the Paris Agreement are forcing action and car buyers want to make the shift to more 
environmentally friendly vehicles. Public policy is pushing de-carbonisation of vehicles with the ban on the sale of new petrol  
and diesel vehicles before 2035. We have also strengthened our environmental strategy to focus on the following areas: 
(i)	
Auto Trader’s net zero commitments;
(ii)	 supporting the automotive and technology industries; and 
(iii)	 supporting our consumers.
We have undertaken climate scenario analysis and refined its assessment of the risks and opportunities posed by climate 
change and how they might impact our business, including consideration of the resilience of our business strategy. 
See pages 30 to 33 for more information.
Risk management
6.	 Describe the organisation’s processes for identifying  
and assessing climate related risks.
7.	 Describe the organisation’s processes for managing  
climate related risks.
8.	 Describe how processes for identifying, assessing and 
managing climate related risks are integrated into the 
organisation’s overall risk management.
We have a well-established risk management framework that separates responsibilities into three lines of defence – our OLT  
and senior leadership; oversight functions, forums and committees; and independent assurance.
The Group risk register includes the risk of climate change as a principal risk.
We have considered various risks and opportunities, which includes both physical and transition factors. We are looking to take 
advantage of the opportunities presented by a shift towards electric vehicles and mitigate risks. We have undertaken climate 
scenario risk analysis. 
See page 34 for more information.
Metrics and targets
9.	 Disclose the metrics used by the organisation to assess 
climate related risks and opportunities in line with its  
strategy and risk management process.
10.	Disclose Scope 1, Scope 2, and, if appropriate, Scope 3 
greenhouse gas (‘GHG’) emissions, and the related risks.
11.	Describe the targets used by the organisation to manage 
climate related risks and opportunities and performance 
against targets.
To help us accurately assess and develop strategies to reach our net zero target, we have broadened the reporting of our GHG 
emissions to include a full inventory of Scope 3. We have updated our reporting to include the impact of Autorama. 
We are committed to the Science Based Targets initiative and our near-term (2030) and long-term (2040) targets have both been 
validated by the SBTi. We are committed to:
(i)	
reduce absolute Scope 1 and 2 GHG emissions 50% by FY2030/31 from a FY2022/23 base year;
(ii)	 reduce absolute Scope 3 GHG emissions 46.2% over the same timeframe; and
(iii)	 reduce absolute Scope 1, 2 and 3 GHG emissions 90% by FY2040/41 from a FY2022/23 base year.
Our GHG emissions have been audited by a third party, EcoAct, providing an assurance over our emissions reporting.
See pages 35 to 39 for more information.
TCFD ALIGNMENT AT A GLANCE
The Task Force on Climate-related Financial Disclosures (‘TCFD’) recommendations are structured around four thematic 
areas that represent core elements of how organisations operate: governance, strategy, risk management, and metrics 
and targets. We have summarised our progress below and on pages 29 to 39 in our Working Responsibly section, which 
includes disclosures consistent with the recommendations of the TCFD.
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Report of the Corporate Responsibility Committee continued
Topic
Accounting metric
Group progress
Environmental footprint of  
hardware infrastructure
1.	 Total energy consumed.
2.	 Percentage grid electricity.
3.	 Percentage renewable.
Scope 1, 2 and 3 GHG emissions disclosed. See page 35 for further information.
Discussion of the integration of environmental considerations  
into strategic planning for data centre needs.
We have completed the migration of our data centres to the cloud.
Data privacy, advertising standards  
and freedom of expression
Description of policies and practices relating to behavioural 
advertising and user privacy.
See page 47 for more information on our approach to data privacy.
List of countries where core products or services are subject  
to Government-required monitoring, blocking, content filtering  
or censoring.
None, Auto Trader is a UK based company with a predominantly UK based  
target audience.
Data security
1.	 Number of data breaches.
2.	 Percentage involving personally identifiable information (‘PII’).
3.	 Number of users affected.
We report qualifying incidents to the relevant regulators (for example, the 
Information Commissioner’s Office (‘ICO’) in the UK) and impacted individuals, 
where we are legally required to do so and within the mandated timeframes.  
To the extent that the relevant regulators ever find fault with our data breach 
management and/or data security practices, they publish their findings/sanctions 
on their websites. There were no such sanctions in 2023/24. 
Description of approach to identifying and addressing data security 
risks, including use of third-party cyber security standards.
See page 47 for our approach to data security and privacy. We have adopted the 
National Institute of Standards and Technology (‘NIST’) Cybersecurity Framework  
to manage and reduce cyber security risks.
Employee recruitment, inclusion  
and performance
Percentage of employees that are foreign nationals.
The Group has a total of 121 foreign nationals, representing 9.6% of total employees 
as at 31 March 2024.
Employee engagement as a percentage.
97% of employees stated they are proud to work for Auto Trader, see page 20 for 
further information.
Percentage of gender and racial/ethnic group representation for: 
1.	 Management. 
2.	 All other employees.
See pages 43 to 44 for further information.
Intellectual property protection  
and competitive behaviour 
Total amount of monetary losses as a result of legal proceedings 
associated with anti-competitive behaviour regulations.
No monetary losses as a result of legal proceedings.
SASB DISCLOSURE TOPICS AND ACCOUNTING METRICS
SASB standards enable businesses around the world to identify, manage and communicate financially material sustainability 
information to their investors. The SASB standards are industry specific and identify the minimum set of financially material sustainability 
topics and their associated metrics for the typical company in an industry. SASB assigns Auto Trader to Internet & Media Services and the 
following disclosure sets out our progress according to the SASB standard for that sector. 
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Directors’ remuneration report
Jill Easterbrook
Chair of the Committee
Dear shareholders,
I am pleased to present, on behalf of the 
Board, the Report of the Remuneration 
Committee (the ‘Committee’) for the year 
ended 31 March 2024.
PERFORMANCE AND REWARD IN 2024
Both financial and operational performance has 
been strong during the year. Revenue growth in the 
core Auto Trader business was 12% to £529.7 million 
(2023: £473.0m); and at a Group level, revenue 
grew 14% to £570.9 million (2023: £500.2 million). 
Operating profit in the core Auto Trader business 
was up 14% at £378.6 million (2023: £332.9 million), 
with an operating profit margin of 71% (2023: 70%). 
Group operating profit increased by 26% to 
£348.7 million (2023: £277.6 million), Group 
operating profit margin was 61% (2023: 55%). Basic 
earnings per share increased 13% to 28.15p (2023: 
25.01p). Adjusted earnings per share increased by 
8% to 29.37 pence (2023: 27.12 pence). There have 
been continued improvements in the product 
offering, enabling customers to compete on  
our marketplace through greater access to 
data-driven insight and enabling more of the 
buying journey to be completed online, all 
yielding greater efficiencies for customers. We 
have continued to invest in our people, creating an 
environment where there is increasing alignment 
between employees, customers and shareholders. 
Annual bonus
As detailed in last year’s Directors’ remuneration 
report, the FY24 annual bonus was based 75%  
on adjusted operating profit (adjusted for the 
impact of the deferred consideration charge  
in relation to the acquisition of Autorama) and 
25% on strategic milestones linked to our digital 
retailing strategic priority. 
The adjusted operating profit outcome was 
£359.8m (2023: £316.4m, an increase of +14%), 
compared to the stretch target of £365m.  
This resulted in a pay-out of 67.2% out of a 
maximum of 75% for this element. The Committee 
assessed the progress on meeting our digital 
retailing strategy milestones and determined that 
performance has been excellent and that the 
maximum of 25% should pay out for this element.
The overall bonus pay-out is therefore 92.2%  
of maximum. Half of this bonus will be deferred 
into shares for a two-year period.
Performance Share Plan (‘PSP’)
PSP awards granted in 2021 will vest in August 2024 
based on performance over the three years  
to 31 March 2024. The award was based 75% on 
operating profit growth, 12.5% on revenue growth 
and 12.5% on diversity progress, assessed in the 
round including the following basket of measures:
•	 The proportion of women employees in the 
Group being 40%.
•	 The proportion of leadership who are women 
being 38%.
•	 The proportion of ethnically diverse employees 
in the Group being 14%.
•	 The proportion of leadership who are ethnically 
diverse being 10%.
Operating profit growth of 13.8% and revenue 
growth of 13.4% over the performance period 
were above the set stretch targets, resulting  
in the maximum pay-out for these elements.  
The Committee assessed that three of the four 
diversity targets were met, resulting in a pay-out 
of 9.4% of a maximum of 12.5%. The overall PSP 
pay-out is therefore 96.9% of maximum. Under 
the terms of the PSP holding period, the Directors 
will retain the net vested shares received for at 
least two years from the point of vesting.
The Committee carefully considered the annual 
bonus outcome and the level of PSP award 
vesting and concluded that these were a fair 
reflection of the underlying performance during 
the year and over the past three years against 
the stretching targets set and that these 
outcomes are appropriate in the context of  
the broader shareholder and stakeholder 
experience. No discretion has therefore been 
exercised in relation to these outcomes. 
AT A GLANCE 
Core responsibilities – Determining  
all elements of remuneration for the 
Chair, Executive Directors and senior 
management and overseeing reward 
arrangements for the wider workforce.
OVERVIEW
•	 Composed of five Independent Non-Executive 
Directors.
•	 The Chair of the Board, Chief Executive Officer, 
Chief Operating Officer, Chief Financial Officer 
and other relevant individuals including external 
advisors are invited to attend the meetings when 
appropriate — no person is present during any 
discussion relating to their own remuneration.
•	 Matt Davies joined Auto Trader as Chair Designate 
with effect from 1 July 2023, and following 
conclusion of the AGM on 14 September 2023,  
has now assumed the role of Company Chair, 
succeeding Ed Williams who stepped down from 
the Board from this date. He was in attendance at 
all meetings since his appointment by invitation. 
OUR PROGRESS IN 2024
•	 Introduced The One Auto Trader Share Award  
as part of our commitment to enhancing  
wider workforce reward and extending the 
opportunity to be shareholders in the business 
to all our employees.
•	 Conducted a comprehensive review of our 
approach to remuneration ahead of submitting  
our revised Directors’ Remuneration Policy to a 
shareholder vote at the 2024 AGM. This included 
an assessment of overall compensation 
opportunities for Executive Directors given the 
significant growth the business has experienced 
since IPO. 
•	 Consulted with shareholders on the proposed 
changes to the Remuneration Policy and its 
implementation and operation in 2025. The 
updated Remuneration Policy to be put to vote  
at the 2024 AGM is outlined on page 85 of the 
Directors’ Remuneration Report.
•	 Assessed the achievement of targets for the  
FY24 annual bonus and 2021 PSP awards. 
•	 Set appropriate targets for the FY25 annual 
bonus and the PSP awards to be granted in 2024. 
•	 Approved new share plan rules which will be put 
to shareholders for approval at the 2024 AGM.
FOCUS AREAS FOR 2025
•	 Appointment of Geeta Gopalan as Remuneration 
Committee Chair at the 2024 AGM.
•	 Assess the achievement of targets for the FY25 
bonus and 2022 PSP awards. 
•	 Continue to engage with shareholders on 
remuneration matters, ensuring sustained 
alignment with shareholder interests.
•	 Continue to monitor our remuneration 
arrangements in the context of our approach to 
the wider workforce, executive pay environment, 
governance developments and market practice.
Annual statement by the Chair 
of the Remuneration Committee
  KPIS P18
  TERMS OF REFERENCE 
plc.autotrader.co.uk/investors
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£0
£300,000
£600,000
£900,000
£1,200,000
£1,500,000
£0
£100,000
£200,000
£300,000
£400,000
£500,000
£600,000
£700,000
£800,000
£0m
£3.00m
£6.00m
£9.00m
£12.00m
£15.00m
£0m
£500m
£1.00m
£1.50m
£2.00m
£2.50m
£3.00m
£3.50m
£4.00m
61	 Governance overview
66	 Corporate governance statement
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73	 Report of the Audit Committee
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63	 Board of Directors
78 	 Report of the Corporate 
	
Responsibility Committee
100	 Directors’ report
Directors’ remuneration report continued
REMUNERATION POLICY REVIEW
In line with the normal three-year renewal cycle, 
our updated Directors’ Remuneration Policy will 
be put to a shareholder vote at the 2024 AGM. As 
part of this process the Committee undertook a 
thorough review of our remuneration framework 
and approach during the year. 
The review of our existing approach was 
conducted based on a number of core principles:
•	 Remuneration should be consistent with 
Auto Trader’s culture, purpose and values,  
and should take into account the approach  
to pay for all employees. 
•	 Remuneration should align with our strategy 
and the interests of shareholders.
•	 Remuneration should be fair and 
appropriately motivating for Executive 
Directors, without being excessive.
•	 Remuneration should be appropriately 
positioned for the size and complexity  
of the organisation and the role the 
executive undertakes. 
Approach to reward since IPO
Since our IPO in 2015 Auto Trader has grown 
significantly, with the execution of our strategy 
alongside a disciplined focus on operations and 
cost management resulting in revenues growing 
from £255.9m to £570.9m (+123%), operating profit 
growing from £133.1m to £348.7m (+162%), and  
our market capitalisation increasing from 
£2.35bn to more than £6bn, and £1.1bn (net of  
the equity raise during COVID-19) being returned 
to shareholders through dividends and share 
buybacks. The brilliant work of our people has 
built a strong position with car buyers, true 
partnerships with our customers, and supports an 
industry-leading data and technology platform. 
Workforce reward
In the context of the growing size and 
performance of the Company, we have continued 
to invest in our broader employee reward to 
support recruitment and retention and to ensure 
that we pay colleagues fairly. For our wider 
workforce, remuneration is intended to be 
positioned around the market median for the 
relevant role and in recent years, we have 
continued to align pay positioning with market,  
we have enhanced our pension offering, 
introduced our new all-employee share award, 
‘One Auto Trader Share Award’, which provides 
colleagues with a share award of 10% of salary to 
allow them to share in the success of the business 
alongside shareholders (further details below), 
and enhanced our broader employee value 
proposition through the provision of innovative 
benefits and working practices.
Executive Director reward
The current approach to executive pay has 
been in place since IPO in 2015. The strong 
performance outlined above, however, has not 
been accompanied with significant change in 
remuneration levels for our Executive Directors. 
Incentive opportunities have remained 
unchanged since IPO, and base salary increases 
over recent years have been behind those for the 
wider workforce over this period. The Committee 
had been mindful of this growing disparity, and 
had intended to address this earlier, but due  
to the impact of COVID-19, followed shortly by 
the cost-of-living crisis, it was not considered 
appropriate to make changes sooner. The 
Committee now feels that it is an appropriate 
time to review base salaries and incentive 
opportunities to ensure that they better reflect 
the current size and complexity of Auto Trader.
  Current positioning
  Revised positioning
SALARY
TOTAL MAXIMUM REMUNERATION
CEO
CFO
CEO
CFO
Market positioning for the CEO and CFO roles compared to FTSE companies  
of similar market capitalisation
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Directors’ remuneration report continued
To determine what appropriate revised reward 
opportunities might be, the Committee undertook 
a market data review to help inform our decisions. 
The Committee is mindful that market data should 
be used with caution and should be thoughtfully 
applied. To ensure that it considered a broad 
perspective on the market data taking into account 
the Company’s size and value to shareholders, as 
well as the underlying complexity of its operations, 
the Committee reviewed a number of different 
peer groups. These groups included FTSE 
companies of similar market capitalisation, 
companies of similar revenues as well as 
companies of similar scale and complexity and 
geographical reach. When considering market 
positioning against the data, the Committee 
took into account the UK-focused nature of our 
business, and the number of colleagues in the 
business compared to other FTSE listed companies 
with a similar market capitalisation. 
Taking into account the findings from this review, 
the Committee concluded that remuneration 
levels for our Executive Directors are significantly 
behind market practice, and have not kept pace 
with our growth since IPO. As an illustration, the 
charts on page 82 show that the current salary 
and total remuneration opportunities for the CEO 
and CFO are towards the bottom end of practice 
compared to companies of similar market 
capitalisation (range of £3.9bn to £7.3bn). Although 
there was limited data available for the COO role, 
based on market examples and the scope of the 
role, the Committee believes that this role is 
equivalent to that of the CFO, and that internal 
parity between these roles would be appropriate.
Workforce context 
As noted above for our wider workforce, 
remuneration is intended to be positioned around 
the market median for the relevant role. Salary 
increases for our Executive Directors in recent 
years have been lower than the average 
Company-wide increases. For the period 
between 2019 and 2024 (excluding 2021 when  
no increases were made due to COVID-19), the 
average annual increase for Executive Directors 
was 2.8% while the average annual Company-
wide increase was 4.85%.
The Committee is therefore comfortable that 
taking steps to address the current positioning 
for the Executive Directors would be consistent 
with the approach to remuneration for the wider 
workforce and continues to be in line with the 
culture of Auto Trader. This market positioning 
was also discussed with our Board Engagement 
Guild as part of our employee engagement 
process, and their feedback was taken into 
consideration when determining proposed 
changes to remuneration.
AMENDMENTS TO DIRECTORS’ REMUNERATION
Given the market and workforce context 
provided above, the significant growth in  
scale of Auto Trader, and the Committee’s 
commitment to good practice principles,  
the Committee concluded that the following 
changes to Directors’ remuneration are 
necessary in order to provide a fair opportunity 
to our senior executives that recognises the 
scale of their roles, the talent market we 
operate in, and the views of and pay practices 
for our wider workforce:
Proposed amendments to Remuneration Policy
•	 Increase in Performance Share Plan (‘PSP’) 
maximum opportunity:
	– As part of moving to a more market 
competitive package, reflecting the growth 
in Auto Trader since IPO, the Committee 
believes it is appropriate for the emphasis 
to remain on performance-based pay  
over the long term, and on ensuring strong 
alignment between executive pay and 
shareholder interests. Therefore, it is 
proposed that PSP award opportunities  
are increased by 50% of salary. The CEO’s 
normal award would be set at 250% of salary 
and the CFO’s and COO’s awards would be 
set at 200% of salary. 
	– These proposed PSP opportunities, 
alongside the increases to salary levels 
discussed below, would result in total 
maximum remuneration opportunities for 
Executive Directors still being between 
lower quartile and median versus the market 
capitalisation peer group (illustrated in 
charts on page 82).
No other material changes are proposed to the 
Directors’ Remuneration Policy including to 
annual bonus opportunities which remain at 150% 
of base salary for the CEO and 130% of base 
salary for the CFO and COO.
Salary review
As discussed above, one of the findings of the 
remuneration review was that the salaries for our 
Executive Directors were positioned towards the 
bottom end of market practice. Given salaries 
are the main driver for the positioning of total 
remuneration opportunities, this was impacting 
the overall positioning of total compensation. 
Recognising the growth of Auto Trader since IPO, 
the Committee decided it was appropriate to 
increase salaries for the Executive Directors with 
effect from 1 July 2024. The CEO salary will 
increase by 11.7% to £700,000, the COO salary will 
increase by 12.7% to £435,000 (on a FTE basis), and 
the CFO salary will increase by 19.5% to £435,000. 
These increases are ahead of the planned average 
Company-wide increase of c.4.5%. However, as 
noted above, salary increases for our Executive 
Directors have historically been below the average 
annual increase for the wider workforce, and 
their current salary positioning at the bottom end 
of the market is inconsistent with the targeted 
positioning we apply for the rest of the workforce. 
The Committee believes that this salary 
positioning is a fairer refection of the scope of 
these roles and the current scale of Auto Trader. 
The current positioning versus the market means 
that, even after these increases are applied, base 
salaries would still be placed below the lower 
quartile of the market capitalisation peer group 
as shown in the charts on the previous page.
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Directors’ remuneration report continued
The proposed increase for the CFO is larger than 
for the other Executive Directors as when Jamie 
Warner was appointed to the role in March 2020, 
his salary was positioned towards the lower end 
to reflect his status as a newly promoted CFO. 
Since appointment, Jamie has gained experience 
and has demonstrated strong performance in 
the role. Auto Trader has also grown significantly 
in this period, which has resulted in Jamie’s 
current salary being the lowest in the market 
capitalisation peer group.
Going forward, the current intention is for salary 
increases to normally be in line with those for the 
wider workforce for the duration of the Policy.
The Committee believes that the changes 
outlined above are appropriate to reflect the 
growth of the organisation and the contribution 
of the Executives to delivering this growth. They 
are consistent with our values and culture, our 
approach to reward throughout the organisation 
and they better position the Company in terms of 
the future recruitment and retention of talent.
Performance measures for 2024/5 incentives
In recent years, the primary financial performance 
measure used for both annual bonus and PSP 
awards has been operating profit. Although this 
is a key performance indicator of the business, 
the Committee is aware that it is good practice 
to assess performance across a wider number  
of metrics. For the 2024 PSP awards, the 
operating profit growth measure will be replaced 
with Earnings Per Share (EPS) growth. EPS is also 
a KPI for the business and will further strengthen 
the alignment between PSP outcomes and 
shareholder interests.
Therefore, PSP awards granted in 2024 will be 
based on 70% EPS growth, 20% revenue growth, 
and 10% carbon reduction targets, with an 
underpin linked to progress on our diversity 
ambitions. The PSP targets are disclosed in  
full on page 95 onwards. 
For the FY25 annual bonus, the bonus will 
continue to be weighted as 75% on operating 
profit and 25% on strategic measures linked to 
the achievement of stretching strategic and 
operational milestones against our digital 
retailing strategy. 
Engagement with shareholders
During the remuneration review process, we 
engaged with our top 20 shareholders as well as 
the major proxy bodies to explain our proposed 
approach for the renewal of our Policy. We were 
pleased with the feedback and level of support 
for the proposals put forward, and the final 
proposals reflect the feedback provided during 
this process. The Committee is grateful to 
shareholders for the time they have given to  
the consultation process and the feedback 
provided, both of which have helped facilitate  
a more robust decision-making process.
All-employee share award for wider workforce
As part of our commitment to our wider 
workforce reward, our One Auto Trader culture, 
and to align employees with shareholder 
interests, in November 2023 we introduced The 
One Auto Trader Share Award under which 
eligible colleagues will receive an annual award 
of shares worth 10% of salary which will vest over 
three years subject to continued employment. 
Executive Directors are not eligible to receive 
these awards. We have been delighted with how 
these awards have been received by colleagues 
and believe that this scheme will help encourage 
share ownership within the organisation, and will 
act as a powerful tool to attract and retain the 
talent we need to continue to grow.
Share plan rules
Our current share plans, which were adopted  
at the IPO in 2015, are due to expire soon. 
Therefore at the 2024 AGM we will also be 
asking shareholders to approve the adoption  
of new share plan rules including a Long Term 
Incentive Plan under which LTIP awards and The 
One Auto Trader Share Awards will be made, a 
Deferred Bonus Share Plan, a Save As You Earn 
(SAYE) plan and a Share Incentive Plan. Details 
of the terms of these new plans have been 
included as part of the Notice of AGM. 
LOOKING AHEAD 
I hope that you will support our 2024 Remuneration 
Policy and 2024 Directors’ remuneration report at 
the AGM in September. As I will reach the end of 
my third three-year term at the 2024 AGM I will be 
standing down as a Non-Executive Director and 
as Chair of the Remuneration Committee. 
As outlined in the Nomination Committee  
Report, Geeta Gopalan has been appointed  
as a Non-Executive Director and member of the 
Remuneration Committee from 1 May 2024, and 
Amanda James will join the Board as a Non-
Executive Director with effect from 1 July 2024 
and will join the Remuneration Committee at that 
time. Geeta will be appointed as Remuneration 
Committee Chair following the 2024 AGM. 
Both Geeta and I will be in attendance at the 
AGM, and I will continue to be available prior  
to the AGM to answer any questions.
I am proud to have served on the Board since  
IPO. The business has gone from strength to 
strength under the stewardship of its 
exceptional management team and I wish the 
Company every success for the future. I would 
also like to particularly thank our investors who 
have engaged with us and supported us in the 
design and implementation of our remuneration 
arrangements during my period as Remuneration 
Committee Chair.
In the meantime, I welcome any feedback  
that you may have, which can be submitted  
to ir@autotrader.co.uk.
Jill Easterbrook 
Chair of the Committee 
30 May 2024
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75% Operating profit
25% Strategic: 
milestones linked 
to our digital 
retailing strategic 
priority
Maximum 
opportunity
CEO: 150% of salary 
COO and CFO: 
130% of salary
50% of bonus 
paid in cash
50% of bonus deferred 
into shares for two years
Malus and clawback 
provisions apply.
FY25 bonus metrics
Maximum 
opportunity
CEO: 250% of salary 
COO and CFO: 
200% of salary
3-year  
performance period
70% Earnings 
Per Share (EPS) 
growth1
20% Revenue 
growth2
10% Carbon 
reduction
Awards subject to a 
diversity underpin.
2-year
holding period
Malus and clawback 
provisions apply.
2024 PSP metrics
61	 Governance overview
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Directors’ remuneration report continued
REMUNERATION AT A GLANCE: HOW EXECUTIVES WILL BE PAID IN FUTURE YEARS
ANNUAL BONUS
To incentivise and reward the achievement of annual financial and operational objectives 
which are closely linked to the corporate strategy. 
FIXED PAY: TO RECRUIT AND REWARD EXECUTIVES OF A HIGH CALIBRE
Remuneration for the year ending 31 March 2025
Salary
CEO: £700,000
COO: £391,500
CFO: £435,000
As outlined above in the Chair’s statement, recognising the growth of Auto Trader since IPO, the Committee decided it was appropriate to increase salaries 11.7%  
for the CEO, 19.5% for the CFO and 12.7% for the COO. This is above the planned average Company-wide increase of c.4.5%. The salary review date is 1 July 2024. 
The COO’s salary has been pro-rated to reflect that she works 4.5 days per week. Her full-time equivalent salary is £435,000, in line with that of the CFO.
Pension
7% of salary
Aligned with the maximum pension opportunity for the wider workforce.
Benefits
Includes private medical cover, life assurance and income protection insurance.
We are seeking shareholder approval for a revised Policy at the 2024 AGM. An overview of our Policy and how it is proposed to apply in 2024/5 is set out below:
PERFORMANCE SHARE PLAN
To incentivise and recognise successful execution of the business strategy over the longer term. 
To align the long-term interests of Executive Directors with those of shareholders.
SHAREHOLDING GUIDELINES
GUIDELINES APPLY IN-POST, AND EXTEND BEYOND TENURE IN-POST GUIDELINES 
200% of salary.
POST-EMPLOYMENT GUIDELINES 
100% of in-post shareholding guideline (or actual shareholding if lower)  
for a period of two years following departure.
1.	 Compound annual growth rate targets have been set as three-year growth targets with reference to performance for 31 March 2024 as the base year. Earnings Per Share will be based on Group Earnings Per Share, but excluding the impact of the 
deferred consideration charges in relation to the acquisition of Autorama, which are being spread over FY23 and FY24. This approach provides a like-for-like comparison for assessing performance across the three-year performance period.
2.	 Revenue will be based on Group revenue, but excluding Vehicle & Accessory Sales attributable to Autorama, as this revenue does not generate any profit.
To incentivise and reward the achievement of 
long-term financial and ESG objectives which 
are aligned to our corporate strategy and our 
ESG ambitions.
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This Remuneration Policy will be put to 
shareholders for approval in a binding vote at 
the AGM on 19 September 2024 and if approved 
will be effective from this date. 
POLICY OVERVIEW
As outlined in the Remuneration Committee 
Chair’s statement, in light of the requirement  
to seek shareholder approval for a new 
Remuneration Policy, the Committee undertook  
a thorough review of the current remuneration 
arrangements for Executive Directors, 
considering a range of potential approaches. 
The findings of our review which also considered 
current market positioning indicated our current 
Executive Director remuneration levels 
considerably lag market practice. Given this 
market context, the significant growth in scale of 
the business since the IPO, and the Committee’s 
commitment to good practice principles, the 
Committee concluded that the following 
changes are necessary to the previous policy 
approved at the 2021 AGM:
•	 Under the Policy, the PSP maximum award  
will be increased to 250% of base salary  
(up to 300% of base salary in exceptional 
circumstances).
•	 Other minor changes have been made to the 
Policy to simplify and/or align with typical 
market practice.
The Policy is structured so as to ensure that the 
main elements of remuneration are linked to 
Company strategy, in line with best practice and 
aligned with shareholders’ interests. The Policy  
is designed to reward Executive Directors by 
offering competitive remuneration packages, 
which are prudently constructed, sufficiently 
stretching and linked to long-term profitability. 
In promoting these objectives, the Policy aims  
to be simple in design, transparent and 
structured so as to adhere to the principles of 
good corporate governance and appropriate 
risk management.
This Policy has been prepared in accordance 
with the Companies Act 2006, Schedule 8 of the 
Large and Medium-sized Companies and Groups 
(Accounts and Reports) Regulations 2008 (as 
amended in 2013) and the UKLA’s Listing Rules. 
This Policy is subject to a binding shareholder 
vote at the AGM on 19 September 2024.
In reaching its decisions, the Committee also 
considered the following principles as 
recommended in the revised 2018 UK Corporate 
Governance Code.
Clarity: The Policy is designed to allow our 
remuneration arrangements to be structured 
such that they clearly support, in a sustainable 
way, the financial and strategic objectives of the 
Company. The Committee remains committed  
to reporting on its remuneration practices in a 
transparent, balanced and understandable way.
Simplicity: The Policy consists of three main 
elements: fixed pay (salary, benefits and 
pension), an annual bonus and a long-term 
incentive award. The metrics used in our incentive 
plans directly link back to our key strategic 
ambitions and values and provide a clear link to 
the shareholder experience. The Committee  
may change measures for future years to ensure 
they continue to be aligned with our strategy. 
Risk: The Policy is in line with our risk appetite.  
A robust malus and clawback policy is in place, 
and the Committee has the discretion to reduce 
pay outcomes where these are not considered 
to represent overall Company performance or  
the shareholder experience. Furthermore, our 
bonus deferral, post-cessation shareholding 
requirement and PSP holding period ensure  
that Executive Directors are motivated to deliver 
sustainable performance. 
Predictability: The Committee considers the 
impact of various performance outcomes on 
incentive levels when determining quantum. These 
can be seen in the scenario charts on page 90. 
Proportionality: A substantial portion of the 
package comprises performance-based 
reward, which is linked to our strategic priorities 
and underpinned by a robust target-setting 
process. We are mindful of the alignment with 
our workforce, the shareholder experience and 
our values and culture when considering the 
right and proportional approach to pay. 
Alignment to culture: When developing our 
Policy, the Committee reviewed our approach  
to remuneration throughout the organisation  
to ensure that arrangements are appropriate in 
the context of the wider workforce. The themes 
considered include workforce demographics, 
engagement levels and diversity to ensure that 
executive remuneration is appropriate from a 
cultural perspective. Our FY25 PSP award includes 
carbon reduction objectives with the vesting  
of the award subject to a diversity underpin. 
Directors’ remuneration report continued
Directors’ Remuneration Policy
HOW THE VIEWS OF SHAREHOLDERS AND 
EMPLOYEES ARE TAKEN INTO ACCOUNT
The Committee engages with the wider 
workforce through a Board Engagement Guild, 
which all Non-Executive Directors attend. This is 
the primary mechanism through which our Board 
engages with employees, creating a platform for 
employees to share their experiences, views, and 
questions directly with Non-Executive Directors. 
The Board Engagement Guild has representatives 
from across different parts of the business and 
canvasses views and opinions from colleagues to 
share with the Board, covering topics including 
potential changes to the executive Remuneration 
Policy, as well as gender and ethnicity pay gap, 
navigating the cost-of-living crisis, Connected 
Working and our annual employee engagement 
survey results. 
Additionally, the Company regularly undertakes 
an employee engagement survey which includes 
questions to understand employees’ views on 
their own remuneration and benefits, which the 
Committee also reviews. The Committee aims to 
understand job satisfaction, measure opinion, 
and identify where changes may be necessary. 
In our most recent survey in April 2024 we are 
pleased that 97% of our employees are proud  
to work at Auto Trader (2023: 91%). 
As demonstrated in our decision-making 
process behind our Policy review this year, the 
Committee is committed to a constructive 
dialogue with shareholders in order to ensure 
that our Remuneration Policy is aligned with 
their views. The Committee consulted with 
shareholders in advance of submitting our 
revised Policy to the shareholder vote, and 
carefully considered the feedback received 
from each shareholder ahead of time. In 
conjunction with any additional feedback 
received from time to time, this will be 
considered as part of the Committee’s annual 
review of how we intend to implement our 
Remuneration Policy.
86
Auto Trader Group plc  Annual Report and Financial Statements 2024
Strategic report
Governance
Financial statements

61	 Governance overview
66	 Corporate governance statement
70	 Report of the Nomination Committee
73	 Report of the Audit Committee
81	 Directors’ remuneration report
61 – 103
63	 Board of Directors
78 	 Report of the Corporate 
	
Responsibility Committee
100	 Directors’ report
REMUNERATION POLICY FOR EXECUTIVE DIRECTORS
Our Policy is designed to offer competitive but not excessive remuneration, so that there is a significant weighting towards performance-based elements. A significant proportion of our variable pay is 
delivered in shares with deferral and holding periods being mandatory, and with appropriate recovery and withholding provisions in place to safeguard against any overpayments in the event of certain 
negative events occurring. The table below provides a full summary of the Policy elements for the Executive Directors.
Element
Purpose and  
link to strategy
Operation and performance conditions
Maximum opportunity 
Performance assessment 
Salary
To recruit and  
reward executives  
of high calibre.
Recognises individual’s 
experience, 
responsibility and 
performance.
Salaries are normally reviewed annually with changes 
effective from 1 July but may be reviewed at other times  
if considered appropriate.
Salary reviews will consider:
•	 personal performance;
•	 Group performance;
•	 the nature and scope of the role;
•	 the individual’s experience; 
•	 increases elsewhere in the Company; and
•	 market practice at other companies of a similar  
size and complexity.
Periodic reviews of market practice (for example, in 
comparable companies in terms of size and complexity) 
will also be undertaken.
The Committee considers the impact of any salary 
increase on the total remuneration package.
There is no prescribed maximum salary level or salary 
increase; however, any base salary increases will normally 
be in line with the percentage increases awarded to other 
employees of the Group.
However, increases may be made outside of this policy  
in appropriate circumstances, such as:
•	 Where a Director is appointed on a salary that is at the 
lower end of the market practice range, larger increases 
may be awarded as the executive gains experience to 
move the salary closer to a more typical market level.
•	 Where there has been a change in the nature and scope 
of the role.
•	 Where there has been a significant and sustained 
change in the size and complexity of the business.
•	 Where there has been a significant change in  
market practice.
The Committee reviews the salaries of Executive Directors 
each year taking due account of all the factors described  
in how the salary policy operates.
Benefits
To provide competitive 
benefits to ensure the 
wellbeing of employees.
Executive Directors are entitled to the following benefits:
•	 life assurance;
•	 income protection insurance; and
•	 private medical insurance.
The Committee may determine that Executive Directors 
should receive additional reasonable benefits if 
appropriate, taking into account typical market practice 
and practice throughout the Group.
Executive Directors may be reimbursed for all reasonable 
expenses and the Company may settle any tax incurred 
in relation to these.
Where an Executive Director is required to relocate to 
perform their role, they may be provided with reasonable 
benefits as determined by the Committee in connection 
with this relocation (on either a one-off or ongoing basis), 
including any benefits such as housing, travel or  
education allowances.
The value of benefits is not capped as it is determined  
by the cost to the Company, which may vary.
N/A
Pension
To provide retirement 
benefits for employees.
Directors are eligible to receive employer contributions to 
the Company’s pension plan (which is a defined contribution 
plan), a salary supplement in lieu of pension benefits  
(or combination of the above) or similar arrangement.
Maximum contribution in line with the contribution of  
other employees in the Group, currently 7% of salary.
N/A
Directors’ remuneration report continued
87
Auto Trader Group plc  Annual Report and Financial Statements 2024
Strategic report
Governance
Financial statements

61	 Governance overview
66	 Corporate governance statement
70	 Report of the Nomination Committee
73	 Report of the Audit Committee
81	 Directors’ remuneration report
61 – 103
63	 Board of Directors
78 	 Report of the Corporate 
	
Responsibility Committee
100	 Directors’ report
Element
Purpose and  
link to strategy
Operation and performance conditions
Maximum opportunity 
Performance assessment 
Annual bonus
To incentivise and 
reward the achievement 
of annual financial  
and operational 
objectives which are 
closely linked to the 
corporate strategy.
The annual bonus is based predominantly on stretching 
financial and operational objectives set at the beginning 
of the year and assessed by the Committee following the 
year end.
Half of any bonus earned is normally subject to deferral 
into shares, typically for a period of two years from the 
date of award. The deferred shares will vest subject to 
continued employment, but there are no further 
performance targets.
A dividend equivalent provision applies, as described below.
Recovery and withholding provisions apply, as described 
on page 89.
Participation in the bonus plan, and all bonus payments, 
are at the discretion of the Committee.
Maximum of 150% of salary as determined  
by the Committee.
Financial measures will normally represent the majority of 
bonus measures, with strategic or operational or personal 
non-financial targets representing the balance (if any).
Not more than 20% of each part of the bonus will be payable 
for achieving the relevant threshold hurdle. 
Measures and weightings may change each year to reflect 
any year-on-year changes to business priorities.
The Committee has the discretion to adjust targets in 
appropriate circumstances for any exceptional events 
(including acquisitions or disposals) that may arise during 
the year.
The Committee also has the discretion to adjust the bonus 
outcome if it is not considered to be reflective of underlying 
financial or non-financial performance of the business or the 
performance of the individual over the performance period or 
where the outcome is not considered appropriate in the context 
of the experience of shareholders or other stakeholders.
Performance Share 
Plan (‘PSP’) 
To incentivise and 
recognise successful 
execution of the 
business strategy  
over the longer term.
To align the long-term 
interests of Executive 
Directors with those  
of shareholders.
Awards will normally be made annually under the PSP, 
and will take the form of nil-cost options or conditional 
share awards. Participation and individual award levels 
will be determined at the discretion of the Committee 
within the Policy.
Awards normally vest after three years subject to the 
extent to which the performance conditions specified  
for the awards are satisfied, and continued service.
Recovery and withholding provisions apply, as described 
on page 89.
Executive Directors are required to retain vested shares 
delivered under the PSP for at least two years from the 
point of vesting, subject to the terms of the holding period 
described below.
A dividend equivalent provision applies, as  
described below. 
Normal: maximum of 250% of salary as determined  
by the Committee.
Exceptional circumstances: maximum of 300% of salary  
as determined by the Committee. 
The vesting of awards will be subject to the achievement  
of performance metrics which may be financial, share price 
or strategic in nature.
The metrics and weightings for each award will be set  
out in the Annual Report on Remuneration. Any strategic 
measure(s) will account for no more than 25% of the award.
No more than 25% of the award vests for achieving  
threshold performance.
The Committee has the discretion to adjust targets in 
appropriate circumstances for any exceptional events 
(including acquisitions and disposals) that arise during  
the performance period.
The Committee retains the discretion to adjust the vesting 
outcome if it is not considered to be reflective of underlying 
financial or non-financial performance of the business or the 
performance of the individual over the performance period or 
where the outcome is not considered appropriate in the context 
of the experience of shareholders or other stakeholders.
All-employee  
Share Plans 
To encourage 
Group-wide equity 
ownership across all 
employees, and create 
a culture of ownership.
The Company operates two all-employee tax-advantaged 
plans, namely a Save As You Earn (‘SAYE’), and a Share 
Incentive Plan (‘SIP’) for the benefit of Group employees.
The operation of these plans will be at the discretion of  
the Committee, and Executive Directors will be eligible  
to participate on the same basis as other employees.
SAYE and SIP – Maximum permitted based on HMRC  
limits from time to time.
N/A
Directors’ remuneration report continued
88
Auto Trader Group plc  Annual Report and Financial Statements 2024
Strategic report
Governance
Financial statements

61	 Governance overview
66	 Corporate governance statement
70	 Report of the Nomination Committee
73	 Report of the Audit Committee
81	 Directors’ remuneration report
61 – 103
63	 Board of Directors
78 	 Report of the Corporate 
	
Responsibility Committee
100	 Directors’ report
Element
Purpose and  
link to strategy
Operation and performance conditions
Maximum opportunity 
Performance assessment 
Share ownership 
guidelines
To increase alignment 
between executives and 
shareholders.
In-post: Executive Directors are expected to build and 
maintain a holding of shares in the Company. This is 
expected to be built through retaining a minimum of 50%  
of the net of tax vested PSP and DABP shares, until the 
guideline level is met. 
The minimum share ownership guideline is 200% of salary 
for current Executive Directors.
Post-cessation: Following stepping down from the Board, 
Executive Directors will normally be expected to maintain 
a minimum shareholding of 200% of salary (or actual 
shareholding if lower) for two years. The Committee 
retains discretion to waive this guideline or disapply the 
guideline from certain shares (for example purchased 
shares) if it is not considered to be appropriate in the 
specific circumstance.
Not applicable.
N/A
Directors’ remuneration report continued
NOTES TO THE POLICY TABLE
Share plan rules
Deferred awards have previously been granted under 
the Deferred Annual Bonus Plan (‘DABP’) and from the 
2024 AGM onwards are intended to be granted under the 
new Deferred Bonus Plan. In this Policy, where relevant, 
references to the DABP include the new Deferred Bonus 
Plan or any similar plan adopted in the future.
PSP awards have previously been granted under the 
Performance Share Plan. From the 2024 AGM onwards 
awards are intended to be granted under the new Long 
Term Incentive Plan. In this Policy, where relevant, 
references to the PSP include the new Long Term 
Incentive Plan or any similar plan adopted in the future.
Recovery and withholding provisions
Recovery and withholding provisions apply to variable 
pay, to enable the Company to recover amounts paid 
under the annual bonus and PSP awards. For bonuses 
payable in respect of 2024/25 and PSP awards granted 
in respect of 2024/25, the provisions may be applied in 
the circumstances described below for a period of 
three years from payment of any cash bonus, three 
years from grant in the case of any DABP award and 
six years from grant in the case of any PSP award:
•	 a material misstatement of the audited financial 
statements; 
•	 an error in assessing a performance condition or  
in the information or assumptions on which a PSP 
award or DABP award was granted or vests; 
•	 a material failure of risk management;
•	 individual gross misconduct; 
•	 serious reputational damage; 
•	 a material corporate failure; or
•	 any other circumstances which the Committee 
considers is similar in nature or effect. 
Should such an event be suspected, the Committee  
may extend the timeline to allow for an investigation  
of the event. Recovery may be satisfied in a variety of 
ways including through the reduction of outstanding 
deferred awards, reduction of net bonus or PSP vesting 
and seeking cash repayment.
Dividend equivalents
DABP and PSP awards may, at the Committee’s 
discretion, also include the right to receive an 
additional benefit (in cash or shares) determined by 
reference to the value of dividends paid on vested 
shares, which may assume the reinvestment of 
dividends on a cumulative basis.
Discretion available under the Policy
In order to ensure that the Remuneration Policy is 
capable of achieving its intended aims, the Committee 
retains certain discretions over the operation of the 
variable pay policy. These include the ability to vary the 
operation of the plans in certain circumstances (such as 
change of control, rights issue, corporate restructuring 
event, special dividend or acquisition or disposal) 
including the timing and determination of pay-outs/
vesting; and making appropriate adjustments to 
performance measures or targets as necessary to 
ensure that performance conditions remain 
appropriate. However, it should be noted that in the 
event that the measures or targets are varied for 
outstanding awards in the light of a corporate event, 
the revised targets would not normally be materially 
less difficult to satisfy. 
In line with best practice and shareholder expectations, 
the Committee retains the discretion to adjust the 
vesting outcome if it is not considered to be reflective  
of underlying financial or non-financial performance  
of the business or the performance of the individual 
over the performance period or where the outcome  
is not considered appropriate in the context of the 
experience of shareholders or other stakeholders.
Should these discretions be used, they would be 
explained in the Annual Report on Remuneration  
and may be subject to consultation with shareholders 
as appropriate.
Operation of the PSP holding period
Executive Directors are required to retain vested shares 
delivered under the PSP (on a net of tax basis, where 
applicable) for at least two years from the point of 
vesting. In exceptional circumstances, the Committee 
may at its discretion allow participants to sell, transfer, 
assign or dispose of some or all of the PSP shares before 
the end of the holding period. 
Previously agreed payment 
The Committee reserves the right to make any 
remuneration payments and/or payments for loss of 
office (including exercising any discretions available to 
it in connection with such payments) notwithstanding 
that they are not in line with the Policy set out above 
where the terms of the payment were agreed (i) before 
17 September 2015 (the date the Company’s first 
shareholder-approved Directors’ Remuneration Policy 
came into effect); (ii) before the Policy set out above 
came into effect, provided that the terms of the payment 
were consistent with the shareholder-approved 
Directors’ Remuneration Policy in force at the time they 
were agreed; or (iii) at a time when the relevant individual 
was not a Director of the Company and, in the opinion of 
the Committee, the payment was not in consideration  
for the individual becoming a Director of the Company. 
For these purposes, ‘payments’ includes the Committee 
satisfying awards of variable remuneration and, in 
relation to an award over shares, the terms of the 
payment are ‘agreed’ at the time the award is granted. 
89
Auto Trader Group plc  Annual Report and Financial Statements 2024
Strategic report
Governance
Financial statements

Minimum
On-target
Maximum
Maximum + share price appreciation
£0k
£1,000k
£2,000k
£3,000k
£4,000k
£5,000k
100%
35%
21%
17%
£749k
£2,149k
£3,549k
£4,494k
24%
30%
24%
41%
49%
39%
20%
Minimum
On-target
Maximum
Maximum + share price appreciation
£0k
£500k
£1,000k
£1,500k
£2,000k
£2,500k
100%
39%
24%
20%
£419k
£1,065k
£1,711k
£2,102k
24%
30%
24%
37%
46%
37%
19%
Minimum
On-target
Maximum
Maximum + share price appreciation
£0k
£500k
£1,000k
£1,500k
£2,000k
£2,500k
100%
39%
24%
20%
£465k
£1,183k
£1,901k
£2,336k
24%
30%
24%
37%
46%
37%
19%
61	 Governance overview
66	 Corporate governance statement
70	 Report of the Nomination Committee
73	 Report of the Audit Committee
81	 Directors’ remuneration report
61 – 103
63	 Board of Directors
78 	 Report of the Corporate 
	
Responsibility Committee
100	 Directors’ report
SELECTION OF PERFORMANCE MEASURES 
Annual bonus performance measures are 
selected annually to reflect the Group’s key 
strategic initiatives for the year and include both 
financial and strategic or operational non-
financial objectives. A majority weighting will be 
placed on financial performance, ensuring that 
pay-outs are closely linked to the Group’s 
performance and the execution of strategy. 
PSP awards to be granted in 2024 will be subject 
to the achievement of Earnings Per Share (EPS) 
growth, total Group revenue growth and a 
carbon reduction measure. The Committee 
believes this combination of measures ensures 
that rewards are linked to long-term shareholder 
value creation and the culture and values of the 
business. The performance metrics used and 
their weighting may differ for future awards to 
ensure they continue to support the Company’s 
long-term growth strategy. 
DIFFERENCES IN REMUNERATION  
POLICY BETWEEN EXECUTIVE DIRECTORS  
AND OTHER EMPLOYEES 
Whilst the Policy described above applies 
specifically to the Company’s Executive 
Directors, the Policy principles are designed 
with due regard to employees across the Group. 
‘At risk, performance-linked pay’ is restricted to 
the most senior employees in the Company, as  
it is this group that is most influential in driving 
corporate performance. 
The Committee is committed to promoting a 
culture of widespread share ownership across 
all levels of the organisation. At senior levels 
this has predominantly been achieved through 
participation in performance-based incentive 
plans, whilst across the rest of the workforce 
this has been supported via all-employee share 
plans. In 2023 the Company introduced The  
One Auto Trader Share Award for the wider 
workforce under which all employees were 
granted an award equivalent to 10% of base 
salary. Executive Directors are not eligible to  
be granted The One Auto Trader Share Award.
Directors’ remuneration report continued
ILLUSTRATION OF APPLICATION OF REMUNERATION POLICY
The charts below illustrate how the composition of Executive Directors’ remuneration 
packages varies under three different performance scenarios: threshold, on-target and 
maximum, both as a percentage of total remuneration opportunity and as a total value. 
It should be noted that these scenarios are for illustrative purposes only and have been 
determined using the approach specified in the regulations. They should not be 
construed as profit forecasts or a prediction of share price movements. 
CEO
COO
CFO
Fixed pay
Annual bonus
PSP
Share price appreciation
Assumptions
•	 Minimum = fixed pay (base salary, benefits 
and pension).
•	 Target = fixed pay plus 50% of maximum bonus 
pay-out, 50% vesting under the PSP. 
•	 Maximum = fixed pay plus 100% of bonus 
pay-out, 100% vesting under the PSP. 
•	 Maximum + share price growth = fixed pay 
plus 100% of bonus pay-out, 100% vesting under 
the PSP with a 50% increase in share price 
applied to the PSP award.
Salary levels are based on and reflect pay 
increases applying from 1 July 2024. Annual variable 
remuneration is based on the salary applying from 
1 July 2024. Long-term variable remuneration is 
based on the salary at expected date of grant. 
The value of taxable benefits is as disclosed in the 
single figure for the year ending 31 March 2024.
Aside from the maximum + share price growth 
scenario, no share price increase is assumed and 
any dividend equivalents payable are not included.
90
Auto Trader Group plc  Annual Report and Financial Statements 2024
Strategic report
Governance
Financial statements

61	 Governance overview
66	 Corporate governance statement
70	 Report of the Nomination Committee
73	 Report of the Audit Committee
81	 Directors’ remuneration report
61 – 103
63	 Board of Directors
78 	 Report of the Corporate 
	
Responsibility Committee
100	 Directors’ report
Directors’ remuneration report continued
SERVICE CONTRACTS AND POLICY FOR 
PAYMENTS ON LOSS OF OFFICE
The service contracts for the Executive Directors 
are terminable by either the Company or the 
Executive Director on 12 months’ notice and make 
provision for early termination by way of payment of 
a cash sum equal to 12 months’ salary and pension. 
The Company may continue to provide benefits until 
the end of the notice period or may make a payment 
to the value of 12 months’ contractual benefits. 
Payment in lieu of notice can be paid either as a 
lump sum or in equal monthly instalments over 
the notice period and will normally be subject  
to mitigation. The Committee will consider the 
particular circumstances of each leaver and 
retains flexibility as to at what point, and the 
extent to which, payments are reduced.
The Committee reserves the right to make any 
other payments in connection with a Director’s 
cessation of office or employment where the 
payments are made in good faith in discharge 
Annual bonus on termination
There is no automatic or contractual right  
to bonus payment. At the discretion of the 
Committee, for certain leavers, a bonus may 
become payable at the normal payment date 
based on performance. Such bonus would 
normally be pro-rated for time in employment 
unless the Committee determines otherwise. At 
its discretion the Committee may also pay such 
bonus at the time of cessation of employment 
based on performance to that date. Any bonus 
paid may be paid 100% in cash for the year of 
departure or preceding financial year if the 
bonus for that year has not yet been awarded  
at the date of cessation of employment. Should 
the Committee decide to make a payment in  
such circumstances, the rationale would be fully 
disclosed in the Annual Report on Remuneration.
DABP awards on termination
Normally, any existing unvested awards under  
the DABP will lapse on termination. However, 
under the rules of the DABP, in certain prescribed 
circumstances (namely death, sale of employing 
company from the business or otherwise at the 
discretion of the Committee), ‘good leaver’ status 
applies. In exercising its discretion as to whether 
an Executive Director should be treated as a good 
leaver, the Committee will take into account the 
performance of the individual and the reasons  
for their departure and, in the event of this 
determination being made, will set out its rationale 
in the following Annual Report on Remuneration. 
Where an award does not lapse it will vest on 
cessation (or on such later date as the Committee 
determines). Awards will normally vest in full, 
unless the Committee determines otherwise. 
PSP on termination
Normally, unvested PSP awards will lapse upon  
a participant ceasing to hold employment. 
However, under the rules of the PSP, in certain 
prescribed circumstances (namely death, sale  
of employing company from the business or 
otherwise at the discretion of the Committee), 
‘good leaver’ status applies.
In exercising its discretion as to whether an 
Executive Director should be treated as a good 
leaver, the Committee will take into account the 
performance of the individual and the reasons  
for their departure and, in the event of this 
determination being made, will set out its 
rationale in the following Annual Report on 
Remuneration. Awards will typically vest on  
the originally anticipated date, although the 
Committee has discretion to vest awards  
sooner (and to assess performance conditions 
accordingly if vesting occurs before the end  
of the performance period). 
The extent to which PSP awards will vest in good 
leaver circumstances will depend on:
(i)	 the extent to which the performance 
conditions have been satisfied at the end of 
the performance period (or such other relevant 
time as the Committee determines); and
(ii)	 unless the Committee determines otherwise, 
the pro-rating of the award determined by 
the period of time served in employment 
during the performance period. 
Change of control
In the event of a change of control of the 
Company or other relevant event, PSP awards, 
DABP awards, SIP awards, and options under 
the SAYE scheme will vest early. Vesting of PSP 
awards will be determined taking into account 
any relevant performance condition and, 
unless the Committee determines otherwise, 
the pro-rating of the award by reference to the 
proportion of the performance period that has 
elapsed at the date of the relevant event. 
DABP awards shall vest in full. SIP awards and 
SAYE options will vest in accordance with the 
rules of the relevant plan on the same basis as 
for other employees.
of an existing legal obligation (or by way of 
damages for breach of such an obligation) or 
by way of settlement of any claim arising in 
connection with the cessation of a Director’s 
office or employment or for any fees for 
outplacement assistance and/or the Director’s 
legal and/or professional advice fees in 
connection with his/her cessation of office or 
employment. In the event of cessation of 
employment incentive plan awards will be 
treated in accordance with the relevant plan 
rules. SAYE options will become exercisable  
on cessation of employment to the extent 
permitted in accordance with the rules of  
the SAYE scheme, which does not provide for 
the exercise of discretion by the Committee.  
On cessation, a payment may be made in 
respect of accrued but untaken holiday.
Relevant details will be provided in the  
Annual Report on Remuneration should  
such circumstances apply.
In summary, the contractual provisions on termination where the Company elects to make a 
payment in lieu of notice are as follows:
Performance measures
Detailed terms 
Notice period
12 months by either party.
Termination payments 
over the notice period
100% of salary and pension contribution for the relevant period. 
The Company may continue to provide benefits until the end of the notice period or may 
make a payment to the value of contractual benefits for the relevant period.
Change of control
No enhanced provisions on a change of control.
The Executive Directors are subject to annual re-election at the AGM. Service contracts are available 
for inspection at the Company’s registered office or on request from ir@autotrader.co.uk. The CEO’s 
service contract date is 1 April 2017, the CFO’s service contract date is 1 March 2020, and the COO’s 
service contract date is 1 May 2019.
91
Auto Trader Group plc  Annual Report and Financial Statements 2024
Strategic report
Governance
Financial statements

61	 Governance overview
66	 Corporate governance statement
70	 Report of the Nomination Committee
73	 Report of the Audit Committee
81	 Directors’ remuneration report
61 – 103
63	 Board of Directors
78 	 Report of the Corporate 
	
Responsibility Committee
100	 Directors’ report
Directors’ remuneration report continued
APPROACH TO RECRUITMENT AND PROMOTIONS
The recruitment package for a new Executive 
Director would normally be set in accordance 
with the terms of the Company’s approved 
Remuneration Policy. Currently, this would 
include an annual bonus opportunity of up  
to 150% of salary and policy PSP award of up  
to 250% of salary (other than in exceptional 
circumstances where up to 300% of salary may 
be made).The Committee, however, retains 
discretion to include any other remuneration 
component or award which it feels is 
appropriate taking into account the specific 
circumstances of the recruitment, subject to the 
limit on variable remuneration of 400% of salary 
(450% of salary in exceptional circumstances). 
This limit does not include any payment(s)  
or award(s) made to ‘buy out’ remuneration 
forfeited on leaving a previous employer. The 
key terms and rationale for any such component 
would be disclosed as appropriate in that year’s 
Annual Report on Remuneration.
On recruitment, salary will be set so as to reflect 
the individual’s experience and skills. It may be set 
at a level below the normal market rate, with 
phased increases greater than those received by 
others as the Executive Director gains experience. 
Where an individual forfeits outstanding variable 
pay opportunities or contractual rights at a 
previous employer as a result of appointment, the 
Committee may offer compensatory payments or 
awards, in such form as the Committee considers 
appropriate taking into account relevant factors 
which may include the form of awards, expected 
value and vesting timeframe of forfeited 
opportunities. When determining any such ‘buyout’, 
the principle would be that awards would be on a 
‘like-for-like’ basis unless this is considered by the 
Committee not to be practical or appropriate. 
Where an Executive Director is required to 
relocate from their home location to take up their 
role, the Committee may provide assistance with 
relocation (either via one-off or ongoing 
payments or benefits). 
If an internal candidate is promoted to the Board, 
legacy terms and conditions would normally be 
honoured, including pension entitlements and 
any outstanding incentive awards. 
In the event of recruitment, the Committee may 
grant awards to a new Executive Director relying 
on the exemption in the Listing Rules which allows 
for the grant of awards, to facilitate, in unusual 
circumstances, the recruitment of an Executive 
Director, without seeking prior shareholder 
approval or under any other appropriate Company 
incentive plan. 
POLICY ON EXTERNAL APPOINTMENTS 
Subject to Board approval, Executive Directors 
are permitted to take on one non-executive 
position with another company and to retain 
their fees in respect of such position.  
Additional appointments may be undertaken  
in exceptional circumstances.
REMUNERATION POLICY FOR THE CHAIR AND NON-EXECUTIVE DIRECTORS
The Non-Executive Directors do not have service contracts with the Company, but instead have 
letters of appointment.
Element
Purpose and link to strategy
Overview of operation
Maximum opportunity 
Fees
To attract and retain a 
high-calibre Chairman and 
Non-Executive Directors 
by offering a market 
competitive fee level.
Fees are reviewed periodically and approved  
by the Board with Non-Executive Directors 
abstaining from any discussion in relation to 
their fees. Both the Chair and the Non-Executive 
Directors are paid annual fees and do not 
participate in any of the Company’s incentive 
arrangements, or receive any pension provision 
or other benefits. 
The Chair receives a single fee covering all  
of their duties.
The Non-Executive Directors receive a basic 
Board fee, with additional fees payable for 
chairing the Audit, Remuneration and Corporate 
Responsibility Committees and for performing 
the Senior Independent Director role.
Additional fees may be paid to reflect additional 
Board or Committee responsibilities or an 
increased time commitment as appropriate.
The Chair and Non-Executive Directors shall be 
entitled to have reimbursed all expenses that 
they reasonably incur in the performance of 
their duties. The Company may meet any tax 
liabilities that may arise on such expenses. 
The Board may introduce benefits for the 
Chairman or Non-Executive Directors if it  
is considered appropriate to do so.
There is no prescribed 
maximum annual 
increase or fee level.
The fee levels are 
reviewed on a periodic 
basis, with reference to 
the time commitment  
of the role and market 
levels (for example  
in companies of 
comparable size  
and complexity).
Letters of appointment
All Non-Executive Directors have letters of appointment with the Company for an initial period  
of three years, subject to annual re-appointment at the AGM. Appointment is terminable on six 
months’ written notice. The appointment letters for the Non-Executive Directors provide that  
no compensation is payable upon termination of employment. The letters of appointment are 
available for inspection at the Company’s registered office. 
APPROACH TO RECRUITMENT
For the appointment of a new Chairman or Non-Executive Director, the fee arrangement would be set 
in accordance with the approved Remuneration Policy in force at that time.
92
Auto Trader Group plc  Annual Report and Financial Statements 2024
Strategic report
Governance
Financial statements

61	 Governance overview
66	 Corporate governance statement
70	 Report of the Nomination Committee
73	 Report of the Audit Committee
81	 Directors’ remuneration report
61 – 103
63	 Board of Directors
78 	 Report of the Corporate 
	
Responsibility Committee
100	 Directors’ report
Directors’ remuneration report continued
This report has been prepared in accordance with Companies Act 2006, Schedule 8 of the Large 
and Medium-sized Companies and Groups (Accounts and Reports) Regulations 2008 (as amended 
in 2013) and the UKLA’s Listing Rules. This report is subject to an advisory shareholder vote at the 
AGM on 19 September 2024.
SINGLE FIGURE OF REMUNERATION FOR THE YEAR ENDED 31 MARCH 2024 (AUDITED) 
The table below shows the aggregate emoluments earned by the Directors of the Company in the 
year ended 31 March 2024.
£’000
Salary 
and fees Benefits
Other
Annual 
bonus1
Long-term
incentives2
Pension
Total fixed 
remuneration
Total variable 
remuneration
Total
Executive
Nathan Coe
619
1
–
867
1,455
43
663
2,322
2,985
Catherine Faiers3
343
1
–
416
605
24
368
1,021
1,389
Jamie Warner
360
1
–
436
634
25
386
1,070
1,456
Non-Executive
Ed Williams4
92
–
–
–
–
–
92
–
92
Matt Davies5
190
–
–
–
–
–
190
–
190
David Keens 
85
–
–
–
–
–
85
–
85
Jill Easterbrook 
74
–
–
–
–
–
74
–
74
Jeni Mundy 
74
–
–
–
–
–
74
–
74
Sigga Sigurdardottir
63
–
–
–
–
–
63
–
63
Jasvinder Gakhal
63
–
–
–
–
–
63
–
63
Total
1,963
3
-
1,719
2,694
92
2,058
4,413
6,471
1.	 Performance against annual bonus targets resulted in an overall outcome of 92.2% of maximum. Half of the bonus is 
deferred into shares for a two-year period.
2.	 96.9% of PSP awards granted in 2021 will vest in 2024 for performance over the three-year period to 31 March 2024. The 
award was based 75% on Operating profit compound annual growth rate for three years ended 31 March 2024 (with 2020 
as the base year), 12.5% revenue compound growth rate for the three years ended 31 March 2024 and 12.5% in relation to 
progress made in respect of a basket of diversity measures. The value of these awards has been calculated based on the 
three-month average share price to 31 March 2024 of £7.258. Of the value reported, the following is attributable to share 
price growth from grant: Nathan Coe – £305,987; Catherine Faiers – £127,266; Jamie Warner – £133,325. 
3.	 Catherine Faiers works a 4.5 day working week and her salary has been pro-rated accordingly. 
4.	 Ed Williams retired from the Board on 14 September 2023.
5.	 Matt Davies was appointed to the Board on 1 July 2023 as a Non-Executive Director, and assumed the role of Chair  
on 14 September 2023.
Annual Report on Remuneration
SINGLE FIGURE OF REMUNERATION FOR THE YEAR ENDED 31 MARCH 2023 (AUDITED)
The table below shows the aggregate emoluments earned by the Directors of the Company in the 
year ended 31 March 2023.
£’000
Salary 
and fees Benefits
Other
Annual 
bonus1
Long-term
incentives2
Pension
Total fixed 
remuneration
Total variable 
remuneration
Total
Executive
Nathan Coe
592
1
–
648
–
40
633
648
1,281
Catherine Faiers3
329
1
–
311
–
21
351
311
662
Jamie Warner4
344
1
2
326
–
22
369
326
695
Non-Executive
Ed Williams
195
–
–
–
–
–
195
–
195
David Keens 
81
–
–
–
–
–
81
–
81
Jill Easterbrook 
70
–
–
–
–
–
70
–
70
Jeni Mundy 
70
–
–
–
–
–
70
–
70
Sigga Sigurdardottir
60
–
–
–
–
–
60
–
60
Jasvinder Gakhal
60
–
–
–
–
–
60
–
60
Total
1,801
3
2
1,285
–
83
1,889
1,285
3,174
1.	 Performance against annual bonus targets resulted in an overall outcome of 72.4% of maximum. Half of the bonus is 
deferred into shares for a two-year period.
2.	 0% of PSP awards granted in 2020 vested in 2023 for performance over the three-year period to 31 March 2023. The 
award was based 100% on Relative Total Shareholder Return (‘TSR’) compared to the FTSE 350 (excluding investment 
trusts). These awards were granted during the COVID-19 pandemic and due to the uncertainty at the time it was 
considered very challenging to set robust and fair financial targets for the PSP and therefore the awards were based 
solely on TSR to ensure our focus on long-term recovery rather than short to medium-term performance.
3.	 Catherine Faiers worked a 4.5 day working week and her salary was pro-rated accordingly. 
4.	 Jamie Warner was granted 1,341 shares under the Company’s Save As You Earn scheme, at a discount of 20% to the 
market price. The total value of the discount was £1,529 and has been included in the ‘Other’ column above. 
ADDITIONAL INFORMATION TO SUPPORT THE SINGLE FIGURE
Benefits
Benefits included in the single figure relate to private healthcare. Directors also receive life 
assurance and income protection insurance, the cost of which is not disclosed within Benefits 
above as these are non-taxable benefits.
The value of life assurance and income protection insurance comprised: Nathan Coe £2,714  
(2023: £2,406); Catherine Faiers £1,930 (2023: £1,838); and Jamie Warner £2,022 (2023: £1,926).
Pension
Employer’s pension contributions of 7% of salary were paid in respect of Executive Directors in line 
with those received for the wider UK employee population. Once Executive Directors have reached 
their annual pension limit, a salary supplement of 7% is paid in lieu of pension benefits.
93
Auto Trader Group plc  Annual Report and Financial Statements 2024
Strategic report
Governance
Financial statements

61	 Governance overview
66	 Corporate governance statement
70	 Report of the Nomination Committee
73	 Report of the Audit Committee
81	 Directors’ remuneration report
61 – 103
63	 Board of Directors
78 	 Report of the Corporate 
	
Responsibility Committee
100	 Directors’ report
Directors’ remuneration report continued
Annual bonus for the year ended 31 March 2024 (AUDITED)
The performance measures, targets and performance outcomes for the annual bonus for the year 
ended 31 March 2024 are shown in the following table: 
Performance 
measures
Weighting
Threshold
Stretch
Actual 
performance
Payout (as a %  
of maximum)
Financial
Operating profit  
for year ending  
31 March 20241
75%
Below or  
equal to  
£315m
Equal to  
or above 
£365m
£359.8m
89.6%
Strategic 
targets
Milestones linked to our 
digital retailing strategy
25%
–
–
See below
100%
Total pay-out
–
–
–
–
92.2%
1.	 Operating profit targets were set based on Group operating profit excluding the impact of the deferred consideration 
charge in relation to the acquisition of Autorama of £11.1m.
Operating profit remains a key performance indicator of the business and the Board believes 
continuing to deliver Operating profit performance will generate long-term value for shareholders. 
The Committee reviewed the formulaic outcome and was comfortable that this was consistent  
with the overall performance of the Company, and did not exercise discretion.
In 2023, the Committee decided that 25% of the annual bonus would be determined based on 
progress relating to our digital retailing strategy which would involve consideration of a range of 
quantitative and qualitative indicators, the achievement of stretching strategic and operational 
milestones against our digital retailing pillar and measures relating to engagement of car buyers 
and retailer customers. These milestones have been assessed based on the Committee’s holistic 
assessment of progress made. In reviewing performance in 2024, the Committee reviewed progress 
against established milestones in relation to our digital detailing strategy. The main focus during 
FY24 was to develop and scale the Deal Builder product for used cars. The Committee assessed the 
performance in relation to the achievement of technical milestones, the improvements to the onsite 
experience and conversation rates, and the scaling of the product (with c.1,100 retailers and over 
40,000 cars live on the product at the end of March 2024, and monetisation plans on track), and 
considered this to be at a level that results in the maximum pay-out of 25% for this element. 
The overall bonus pay-out is therefore 92.2%.
PERFORMANCE SHARE PLAN VESTING FOR YEAR ENDED 31 MARCH 2024 (AUDITED)
The PSP award granted in 2021 was based on performance to 31 March 2024. The performance conditions 
this award was based on and the targets and performance delivered are set out in the table below:
Measure
Weighting
Threshold 
(25% vesting)
Stretch 
(100% vesting)
Actual 
performance
Payout (as a %  
of maximum)
Operating profit 75%
5.5%
11%
13.8%
100%
Revenue growth 12.5%
5%
9%
13.4%
100%
Diversity
12.5%
Progress made in respect of a basket of diversity objectives 
by March 2024, including:
•	 Proportion of women employees in the Group being 40%.
•	 Proportion of leadership who are women being 38%.
•	 Proportion of ethnically diverse employees in the Group 
being 14%.
•	 Proportion of leadership who are ethnically diverse 
being 10%.
See below
75%
Total vesting
96.9%
In line with the Committee’s decision for 2020 awards as reported in the 2023 DRR, targets set before 
the Autorama acquisition in relation to Operating Profit and Revenue are based on Auto Trader 
performance, with the contribution of Autorama and the associated transaction costs excluded from 
performance achieved to provide a like-for-like comparison with the original targets set.
The growth targets for the operating profit and revenue targets use 2020 as the base year. This 
2020 performance excludes the contribution of Webzone following the disposal in 2022 to provide  
a like-for-like comparison with 2024 performance.
In relation to our four diversity objectives, at the end of March 2024, women represented 44% of our 
organisation (March 2023: 43%) and 42% (March 2023: 40%) of leadership roles as defined by the FTSE 
Women Leaders Review. Ethnically diverse employees currently represent 17% of our organisation 
(March 2023: 15%), with 14% of employees not disclosing their ethnicity. The percentage of ethnically 
diverse employees in leadership decreased to 6% (March 2023: 8%), using the Parker Review definition, 
highlighting the work still to be done in this area. Therefore, the Committee assessed that three of the 
four diversity targets were met, resulting in a pay-out of 9.4% of a maximum of 12.5%.
Overall, the Committee considers that the Remuneration Policy has operated as it was intended 
during 2023/24. The performance-driven focus of our total remuneration directly supports the 
sustainable long-term success of the business. 
SCHEME INTERESTS AWARDED DURING THE YEAR (AUDITED)
Awards granted in the year under the PSP are shown below. Awards are granted as nil-cost options.
Executive Director
Number of 
shares awarded
Multiple of 
salary
Face value
of awards2
% award vesting 
at threshold 
(% maximum)
Performance period
PSP awards1
Nathan Coe
191,818
200%
£1,193,079
25%
1 April 2023 to 31 March 2026
Catherine Faiers
79,783
150%
£496,238
25%
1 April 2023 to 31 March 2026
Jamie Warner
83,582
150%
£519,867
25%
1 April 2023 to 31 March 2026
1.	 PSP awards will normally be eligible to vest three years from grant (22 June 2023) based on performance over the three years 
to 31 March 2026 and continued employment. The net value of the vested awards is subject to a two-year holding period.
2.	 As disclosed last year, face value was calculated based on the three-month average share price to the day before 
grant date (22 June 2023) of 622.0p. This approach has been used to smooth out share price volatility and ensure that 
the number of shares awarded is not overly impacted by short-term changes in the share price.
94
Auto Trader Group plc  Annual Report and Financial Statements 2024
Strategic report
Governance
Financial statements

61	 Governance overview
66	 Corporate governance statement
70	 Report of the Nomination Committee
73	 Report of the Audit Committee
81	 Directors’ remuneration report
61 – 103
63	 Board of Directors
78 	 Report of the Corporate 
	
Responsibility Committee
100	 Directors’ report
Directors’ remuneration report continued
The performance conditions applying to the 2023 PSP awards shown in the table on the previous 
page are set out below: 
Measure
Weighting Basis
Threshold 
(25% vesting)
Stretch  
(100% vesting)
Operating profit
70%
Operating profit compound annual growth rate  
for the three years ended 31 March 2026.1
5.5%
11%
Revenue growth
20%
Revenue compound annual growth rate for the  
three years ended 31 March 2026.2
6%
11%
Carbon reduction
10%
Reduction of carbon emissions over the three years  
to 31 March 2026.3
13%
20%
Diversity underpin
N/A
The vesting under any of the performance conditions will be subject to a diversity 
underpin.
The Committee will determine whether there has been acceptable progress made 
against the key gender and ethnic diversity objectives, including considering the 
proportion of our staff who are women and who are ethnically diverse as well as 
the proportion of leadership4 who are women and who are ethnically diverse.
In assessing whether the underpin has been satisfied, the Committee will consider 
a range of quantitative and qualitative benchmarks to inform its decision, 
including ‘how’ performance has been achieved and ‘what’ performance has 
been achieved over the performance period.
Should the Committee consider that the underpin has not been met, it would consider 
whether a discretionary reduction in the number of shares vesting was required.
1.	 Compound annual growth rate targets were set as three-year growth targets with reference to performance for 
31 March 2023 as the base year. Operating profit will be based on Group operating profit, but excluding the impact of the 
deferred consideration charges in relation to the acquisition of Autorama, which are being spread over FY23 and FY24.  
This approach provides a like-for-like comparison for assessing performance across the three-year performance period.
2.	 Revenue was based on Group revenue, but excluding Vehicle & Accessory Sales attributable to Autorama, as this revenue 
does not generate any profit. 
3.	 Carbon emissions are calculated based on the financial consolidation approach as defined in the Greenhouse Gas 
Protocol, and include emissions from Scopes 1, 2 and 3. Our total carbon emissions for the year to 31 March 2023 (the base 
year) have been independently verified. Refer to page 35 for further details.
4.	 Leadership is defined as the Operational Leadership Team (‘OLT’) and their direct reports (‘OLT-1’).
When determining vesting the Committee will consider the overall experience of shareholders  
and wider stakeholders over the performance period.
2024 PSP TARGETS 
Subject to receiving shareholder approval for our revised Policy at the 2024 AGM, PSP awards for 
the CEO will be made at the level of 250% of base salary and PSP awards for the COO and CFO will  
be made at the level of 200% of base salary. Awards will be subject to the following performance 
measures and targets:
Measure
Weighting Basis
Threshold 
(25% vesting)
Stretch  
(100% vesting)
Earnings per share 
(EPS) growth
70%
EPS growth for the three years ended 31 March 2027.1
8%
14%
Revenue growth
20%
Revenue compound annual growth rate for the three 
years ended 31 March 2027.2
6%
11%
Carbon reduction
10%
Reduction of carbon emissions by 31 March 2027.3
33%
43%
Diversity underpin
N/A
The vesting under any of the performance conditions will be subject to a 
diversity underpin.
The Committee will determine whether there has been acceptable progress made 
against the key gender and ethnic diversity objectives, including considering the 
proportion of our staff who are women and who are ethnically diverse as well as 
the proportion of leadership4 who are women and who are ethnically diverse.
In assessing whether the underpin has been satisfied, the Committee will consider 
a range of quantitative and qualitative benchmarks to inform its decision, 
including ‘how’ performance has been achieved and ‘what’ performance has 
been achieved over the performance period.
Should the Committee consider that the underpin has not been met, it would consider 
whether a discretionary reduction in the number of shares vesting was required.
1.	 EPS growth rate targets have been set as three-year growth targets with reference to performance for 31 March 2024 
as the base year. EPS will be based on Group Earnings Per Share, but excluding the impact of the deferred 
consideration charges in relation to the acquisition of Autorama, which are being spread over FY23 and FY24. This 
approach provides a like-for-like comparison for assessing performance across the three-year performance period.
2.	 Revenue will be based on Group revenue, excluding Vehicle & Accessory Sales attributable to Autorama, as this 
revenue does not generate any profit.
3.	 Carbon emissions are calculated based on the financial consolidation approach as defined in the Greenhouse Gas 
Protocol, and include emissions from Scopes 1, 2 and our total carbon emissions for the year to 31 March 2024 (the base 
year) have been independently verified. Refer to page 35 for further details.
4.	 Leadership is defined as the Operational Leadership Team (‘OLT’) and their direct reports (‘OLT-1’).
95
Auto Trader Group plc  Annual Report and Financial Statements 2024
Strategic report
Governance
Financial statements

61	 Governance overview
66	 Corporate governance statement
70	 Report of the Nomination Committee
73	 Report of the Audit Committee
81	 Directors’ remuneration report
61 – 103
63	 Board of Directors
78 	 Report of the Corporate 
	
Responsibility Committee
100	 Directors’ report
Directors’ remuneration report continued
DIRECTORS’ SHAREHOLDING AND SHARE INTERESTS (AUDITED)
Executive Directors are required to maintain a shareholding in the Company equivalent in value to 200% 
of salary. If an Executive Director does not meet the guideline, they will be expected to retain at least 
half of the net shares vesting under the Company’s discretionary share-based employee incentive 
schemes until the guideline is met. Non-Executive Directors do not have shareholding guidelines.
The table below sets out the number of shares held or potentially held by Directors (including their 
connected persons where relevant) as at 31 March 2024. There have been no changes in these 
interests up until 30 May 2024.
Director
Beneficially 
owned
shares1
Number of 
awards held 
under the PSP 
conditional on 
performance
Number of 
awards held 
under the 
DABP 
conditional 
on continued 
employment 
Number of 
unvested 
Sharesave 
options and 
Share 
Incentive 
Plan shares
Number of 
vested but 
unexercised 
nil cost 
options
Number of 
vested 
Sharesave 
options and 
Share 
Incentive 
Plan shares
Target 
shareholding 
guideline (as a 
% of salary)
Percentage 
of salary 
held in 
shares as at 
31 March
20242 
Executive 
Directors
Nathan Coe
3,186,555
585,548
106,864
–
–
–
200%
3561%
Catherine Faiers
76,106
243,547
51,362
–
–
–
200%
153%
Jamie Warner
41,011
255,144
53,808
2,350
–
1,392
200%
79%
Non-Executive 
Directors
Matt Davies
7,936
–
–
–
–
–
N/A
N/A
David Keens
50,000
–
–
–
–
–
N/A
N/A
Jill Easterbrook
–
–
–
–
–
–
N/A
N/A
Jeni Mundy
–
–
–
–
–
–
N/A
N/A
Sigga 
Sigurdardottir
–
–
–
–
–
–
N/A
N/A
Jasvinder Gakhal
–
–
–
–
–
–
N/A
N/A
1.	 Includes shares owned by connected persons. Only beneficially owned shares count towards the shareholding guideline.
2.	 Based on the Director’s salary and the mid-market price at close of business on 31 March 2024 of 700.2p. Includes net 
(after tax) of options vested but not exercised.
There were no exercises by Directors of share options in relation to long-term incentive plans during the year.
PAYMENTS TO FORMER DIRECTORS (AUDITED)
There were no payments made to former Directors during the year.
PAYMENTS FOR LOSS OF OFFICE (AUDITED)
There were no payments for loss of office during the year. 
PERFORMANCE GRAPH AND CEO REMUNERATION TABLE
The graph below illustrates the Company’s TSR performance relative to the FTSE 350 Index 
(excluding investment trusts) from the start of conditional share dealing on 18 March 2015. This index 
has been selected as it is a broad all-sector group of which the Company is a constituent. The graph 
shows the performance over that period of a hypothetical £100 invested. 
0
50
100
150
200
250
300
350
FTSE 350 (excluding investment trusts)
Auto Trader Group plc
31 March
2024
31 March
2023
31 March
2022
31 March
2021
31 March
2020
29 March
2019
30 March
2018
31 March
2017
31 March
2016
31 March
2015
18 March 
2015
Total shareholder return (£)
(rebased)
Source: Datastream (Thomson Reuters)
CEO REMUNERATION
The table below sets out the CEO’s single figure of total remuneration together with the percentage 
of maximum annual bonus awarded over the same period.
2024
2023
2022
2021 
20201
20191
20181
20171
20161
20151,2
CEO total remuneration (£’000)
2,985
1,281
1,673
523
1,659
2,052
2,929
980
1,339
20
Annual bonus (% of maximum)
92.2%
72.4%
75.0%
N/A3
N/A4 76.75%
50.3%
51.8%
100%
N/A5
PSP vesting (% of maximum)
96.9%
0%6
50.1%
0%7
73.6%
51.2%
100%
N/A8
N/A8
N/A8
1.	 2015 to 2019 figures reflect Trevor Mather’s service as CEO. The 2020 figures reflect Trevor Mather’s service as CEO to 
29 February 2020, and Nathan Coe’s service as CEO from 1 March 2020. 
2.	 From the date of Admission in March 2015.
3.	 No bonus plan operated in 2020/21.
4.	 The CEO elected to waive his bonus in respect of 2019/20.
5.	 Private company when bonus plan implemented in 2015.
6.	 PSP award vesting in 2023 was based solely on Relative Total Shareholder Return (‘TSR’) compared to the FTSE 350 
(excluding investment trusts) due to the impact of COVID-19 on our business. As threshold was not met so the award lapsed.
7.	 PSP awards lapsed in 2020/21 as performance conditions were not met.
8.	 No awards were eligible to vest in respect of long-term performance ending in 2015, 2016 or 2017.
96
Auto Trader Group plc  Annual Report and Financial Statements 2024
Strategic report
Governance
Financial statements

61	 Governance overview
66	 Corporate governance statement
70	 Report of the Nomination Committee
73	 Report of the Audit Committee
81	 Directors’ remuneration report
61 – 103
63	 Board of Directors
78 	 Report of the Corporate 
	
Responsibility Committee
100	 Directors’ report
Directors’ remuneration report continued
CEO PAY RATIO
The table below shows the ratio between the CEO’s total single figure (as calculated on the previous 
page) and the median, lower and upper quartile total remuneration for our UK-based workforce. Our 
median all-employee to CEO pay ratio is 55.1:1.
A significant proportion of the CEO’s pay is in the form of variable pay through the annual bonus and 
the PSP. CEO pay will therefore vary year on year based on Company and share price performance. 
The CEO to all-employee pay ratio will therefore also fluctuate taking this into account. 
It should be noted that the pay ratio when comparing 2023 to 2024 has increased, which is driven by 
the increase in variable pay, as the Annual Bonus pay-out has increased from 72.4% to 92.2%, and the 
PSP has vested at 96.9% whereas in the previous year, PSP awards did not vest.
The Board has confirmed that the ratio is consistent with the Company’s wider policies on employee 
pay, reward and progression, and is appropriate for the Company’s size and structure.
Year
Method
25th percentile pay ratio
Median pay ratio
75th percentile pay ratio
FY24
A
76:1
55.1:1
38.2:1
FY23
A
36.6:1
26.9:1
18.2:1
FY22
A
46.6:1
33.5:1
23.7:1
FY21
A
15.9:1
10.9:1
7.8:1
FY20
A
50.4:1
34.2:1
24.8:1
–	 Method A has been used to determine the relevant employees on the basis that this approach is in line with the 
approach used to calculate the single total figure for the CEO and therefore is the most robust.
–	 For 2024, the salary for the P25 employee was £32,487.50 and total remuneration was £39,283.34. The salary for the P50 
employee was £45,240 and total remuneration was £54,173.34. The salary for the P75 employee was £65,000 and total 
remuneration was £78,143.19.
–	 The P25, P50 and P75 employees were determined as at 31 March 2024 based on full-time equivalent remuneration. 
Only employees who were employed as at the end of the financial year were included; salaries were annualised, 
taking account of mid-year increases. The total remuneration includes salary, allowances, taxable benefits, 
pension contributions, bonus, commission and share-based payments. Taxable benefits are based on the previous 
tax year (2022–2023) for company cars and the latest tax year (2023–2024) for healthcare benefits. Options under 
the SAYE scheme are included as at the date of grant, based on the difference between the market value at grant 
date and the exercise price. Options under discretionary plans (PSP and Single Incentive Plan Award) are based on 
the date that the performance conditions were achieved, and valued using the three-month average share price to 
31 March 2024 of £7.258.
–	 For 2020, the CEO single figure reflects amounts to Trevor Mather (stepped down 29 February 2020) and Nathan Coe 
(appointed CEO 1 March 2020) for their respective time in service.
–	 The 2023 CEO pay ratio figures have been updated to reflect the change to the CEO total single figure of remuneration 
for the year ended 31 March 2023, following the revalued PSP award based on share price on date of vesting.
97
Auto Trader Group plc  Annual Report and Financial Statements 2024
Strategic report
Governance
Financial statements

61	 Governance overview
66	 Corporate governance statement
70	 Report of the Nomination Committee
73	 Report of the Audit Committee
81	 Directors’ remuneration report
61 – 103
63	 Board of Directors
78 	 Report of the Corporate 
	
Responsibility Committee
100	 Directors’ report
Directors’ remuneration report continued
YEAR-ON-YEAR CHANGE IN PAY FOR DIRECTORS COMPARED TO THE AVERAGE EMPLOYEE
In accordance with the requirement under The Companies (Directors’ Remuneration Policy and Directors’ Remuneration Report) Regulations 2019, the table below shows the increase in each Director’s pay 
(salary, benefits and bonus) between 2020 to 2021, 2021 to 2022, 2022 to 2023 and 2023 to 2024 compared to the average increase for the employees of the Group.
2024-2023
2023–2022
2022–2021
2021–2020
Base  
salary/fees
Benefits
Annual  
bonus
Base  
salary/fees
Benefits
Annual  
bonus
Base  
salary/fees
Benefits
Annual  
bonus
Base  
salary/fees
Benefits
Annual  
bonus
Executive Directors
Nathan Coe1,2
5%
(4%)
34%
3%
(8%)
(1%)
16%
(7%)
100%8
26%
31%
(100%)
Catherine Faiers1,3
5%
(4%)
34%
3%
(8%)
(1%)
12%
(7%)
100%8
(11%)
43%
(100%)
Jamie Warner1,4
5%
(4%)
34%
3%
(8%)
(1%)
16%
(7%)
100%8
932%
1,477%
(100%)
Non-Executive Directors
Matt Davies11
–
–
–
–
–
–
–
–
–
–
–
–
Ed Williams1, 12
(45%)
–
–
4%
–
–
36%
–
–
(25%)
–
–
David Keens1
5%
–
–
4%
–
–
35%
–
–
(25%)
–
–
Jill Easterbrook1
5%
–
–
4%
–
–
17%
–
–
(13%)
–
–
Jeni Mundy1,5
5%
–
–
4%
–
–
31%
–
–
(9%)
–
–
Sigga Sigurdardottir1,6
5%
–
–
4%
–
–
16%
–
–
108%
–
–
Jasvinder Gakhal7
5%
–
–
315%
–
–
N/A
N/A
N/A
N/A
N/A
N/A
Average employee
7%
(4%)
–
6.4%
(8%)9 
–10
5.5%
37%
–
0%
27%
–
1.	 Ed Williams and David Keens voluntarily waived their entire fees from 1 April 2020 to 30 June 2020. The remaining Board members voluntarily waived 50% of their salaries and fees from 1 April 2020 to 30 June 2020.
2.	 Nathan Coe was appointed as CEO on 1 March 2020 and his base salary increased on that date from £377,000 to £568,000. 
3.	 Catherine Faiers was appointed to the Board on 1 May 2020 and therefore her reported salary for 2020 represents only 11 months. Further, Catherine became part-time from 1 September 2020 and therefore her salary was pro-rated from that date 
to reflect her 4.5 day working week.
4.	 Jamie Warner was appointed to the Board on 1 March 2020 and therefore his reported salary for 2020 represents only one month. 
5.	 Jeni Mundy was appointed Chair of the Corporate Responsibility Committee from 1 January 2021 and received an additional fee of £9,742 per annum from that date.
6.	 Sigga Sigurdardottir was appointed to the Board on 1 November 2019 and therefore her reported fee for 2020 represents only five months.
7.	 Jasvinder Gakhal was appointed to the Board on 1 January 2022.
8.	 100% value shown as no bonus was paid for 2021.
9.	 The decrease in benefits in 2023 relates to a reduction in our private medical insurance premiums. 
10.	For the purpose of the annual bonus this relates to performance related schemes only and therefore figures exclude any cost of living payments made to all employees during the year.
11.	 Matt Davies was appointed to the Board on 1 July 2023 as Chair Designate, and assumed the role of Chair following shareholder approval at the 14 September 2023 AGM.
12.	Ed Williams retired from the Board on 14 September 2023.
RELATIVE IMPORTANCE OF THE SPEND ON PAY
The following table shows the Group’s actual spend on pay for all employees compared to distributions to shareholders. The average number of employees has also been included for context. Revenue and 
Operating profit have also been disclosed as these are two key measures of Group performance.
2024
£m
2023 
£m
% 
change
Employee costs (see note 7 to the Consolidated financial statements)
92.4
84.1
10%
Average number of employees (see note 7 to the Consolidated financial statements)
1,233
1,160
6%
Revenue (see Consolidated income statement)
570.9
500.2
14%
Operating profit
348.7
277.6
26%
Share buybacks and Dividends paid (see notes 26 and 28 to the Consolidated financial statements) 
250.3
225.0
11%
98
Auto Trader Group plc  Annual Report and Financial Statements 2024
Strategic report
Governance
Financial statements

61	 Governance overview
66	 Corporate governance statement
70	 Report of the Nomination Committee
73	 Report of the Audit Committee
81	 Directors’ remuneration report
61 – 103
63	 Board of Directors
78 	 Report of the Corporate 
	
Responsibility Committee
100	 Directors’ report
Directors’ remuneration report continued
FEES FOR THE CHAIR AND NON-EXECUTIVE DIRECTORS
As set out last year in the 2023 Nomination Committee report, the Board appointed Matt Davies as a 
Non-Executive Director and Chair Designate. Following shareholder approval at the 14 September 
2023 AGM, he has been appointed as Chair of the Board, replacing Ed Williams. A wide search was 
conducted, taking into consideration the requirements of the role. As disclosed last year, it was 
agreed that the fee for Matt Davies as Chair would be set at £325,000.
Fees for the Chair and Non-Executive Directors were reviewed in March 2024 and will be increased by 
3% with effect from 1 July 2024, which is below the average increase for the workforce, but in line with 
the increase for senior leaders. 
As was also disclosed last year, to support the succession plan for NEDs that were on the Board at IPO, 
NED fees were reviewed and it was decided that when the next new Non-Executive Directors are 
appointed into the relevant roles, the Committee Chair fees will be increased to £18,500, and the SID 
fee will be increased to £12,500 at the same time. 
The following table sets out the fees in financial year 2025 compared to those which applied in 
financial year 2024, and the new fees to be applied following the 2024 AGM in line with the disclosed 
approach to support succession:
Base fees
2024
Percentage 
change
2025
Fees to be 
applied  
post AGM
Chair
£325,000
3%
£334,750
£334,750
Non-Executive Director 
£63,904
3%
£65,821
£65,821
Additional fees 
Senior Independent Director
£10,954
3%
£11,283
£12,500
Audit Committee Chair
£10,954
3%
£11,283
£18,500
Remuneration Committee Chair
£10,954
3%
£11,283
£18,500
Corporate Responsibility Committee Chair
£10,954
3%
£11,283
£18,500
All Non-Executive Directors have letters of appointment with the Company for an initial period of three 
years, subject to annual re-appointment at the AGM. Appointment is terminable on six months’ written 
notice. The appointment letters for the Non-Executive Directors provide that no compensation is 
payable upon termination of employment. The letters of appointment are available for inspection at 
the Company’s registered office. 
Details of the appointment terms of the Non-Executive Directors are as follows:
Start of  
current term
Expiry of  
current term
Matt Davies
1 July 2023
30 June 2026 
David Keens1
1 May 2021
30 April 2024
Jill Easterbrook1
1 July 2021
30 June 2024
Jeni Mundy
1 March 2022
28 February 2025
Sigga Sigurdardottir 
1 November 2022
31 October 2025
Jasvinder Gakhal
1 January 2022
31 December 2024
Geeta Gopalan
1 May 2024
30 April 2027
1.	 David Keens and Jill Easterbrook will remain on the Board until the AGM on 19 September 2024. 
In addition, Amanda James will join the Board as a Non-Executive Director on 1 July 2024, and her letter 
of appointment will include a three-year term to 30 June 2027.
FUNDING OF EQUITY AWARDS
Share awards may be funded by a combination of newly issued shares, treasury shares and shares 
purchased in the market. Where shares are newly issued or from treasury, the Company complies with 
Investment Association dilution guidelines on their issue. The current dilution usage of all share plans 
is c.1.29% of shares in issue. 
Where shares are purchased in the market, these will be held by a trust, in which case the voting 
rights relating to the shares are exercisable by the Trustees in accordance with their fiduciary 
duties. At 31 March 2024, the trust held 312,831 shares in respect of the Share Incentive Plan.
EXTERNAL DIRECTORSHIPS
Auto Trader recognises that its Executive Directors may be invited to become non-executive directors 
of other companies. Such non-executive duties can broaden a Director’s experience and knowledge 
which can benefit Auto Trader. On 12 May 2023, Catherine Faiers was appointed as a Non-Executive 
Director of Allegro.eu Group. The Board approved the directorship in advance to ensure that there 
was no conflict of interest, and the Remuneration Committee approved that Catherine will retain the 
remuneration from the appointment. 
MEMBERSHIP OF THE COMMITTEE
Jill Easterbrook is the Committee Chair, and its other members are David Keens, Jeni Mundy, Sigga 
Sigurdardottir and Jasvinder Gakhal. Geeta Gopalan joined the Committee on 1 May 2024. Amanda 
James will join the Committee on 1 July 2024. Refer to pages 68 and 81 for further details of the 
membership of the Committee, the Terms of Reference, the meetings held and activities during the year.
EXTERNAL ADVISORS
During the year the Committee received advice from Deloitte who were appointed in October 2017 following 
a competitive tender process. Deloitte are founding members of the Remuneration Consultants Code of 
Conduct and adhere to this Code in their dealings with the Committee. The Committee is satisfied that the 
advice provided by Deloitte is objective and independent. The Committee is comfortable that the members 
of the Deloitte team that provide remuneration advice to the Committee do not have connections with 
the Company or its Directors that may impair their independence. The Committee reviewed the potential 
for conflicts of interest and judged that there were appropriate safeguards against such conflicts.
Fees are charged on a time and materials basis. During the year Deloitte was paid £111,900 excluding 
VAT for advice provided to the Committee. Deloitte provided additional services to the Company in 
relation to internal audit, debt advisory and tax services.
STATEMENT OF SHAREHOLDER VOTING
Shareholder voting in relation to recent AGM resolutions is as follows:
Votes  
for
% of votes 
cast for
Votes  
against
% of votes 
cast against
Abstentions
2023 AGM: Annual Report on Remuneration (advisory)
706,110,308
95.91%
30,101,147
4.09%
296,896
2021 AGM: Remuneration Policy (binding) 
758,040,974
99.69%
2,355,178
0.31%
7,406,699
APPROVAL
This Directors’ remuneration report has been approved by the Board of Directors. 
Signed on behalf of the Board of Directors.
Jill Easterbrook 
Chair of the Remuneration Committee  
30 May 2024
99
Auto Trader Group plc  Annual Report and Financial Statements 2024
Strategic report
Governance
Financial statements

61	 Governance overview
66	 Corporate governance statement
70	 Report of the Nomination Committee
73	 Report of the Audit Committee
81	 Directors’ remuneration report
61 – 103
63	 Board of Directors
78 	 Report of the Corporate 
	
Responsibility Committee
100	 Directors’ report
Directors’ report
STATUTORY INFORMATION 
Information required to be part of the Directors’ report can be found elsewhere in this document,  
as indicated in the table below, and is incorporated into this report by reference:
Section of Annual Report
Page reference
Employee engagement 
•	 Strategic report: Working responsibly (page 40)
•	 Strategic report: Section 172(1) statement (page 16)
Employees with disabilities
•	 Strategic report: Working responsibly (page 44)
Engagement with suppliers, 
customers and other stakeholders 
•	 Strategic report: Section 172(1) statement (pages 16 to 17)
Financial instruments
•	 Financial statements: Note 32 to the Consolidated financial 
statements (page 149)
Future developments of  
the business
•	 Strategic report: COO’s strategic review (page 10)
Greenhouse gas emissions
•	 Strategic report: Working responsibly (page 40)
Non-financial reporting
•	 Strategic report: Non-financial and sustainability 
information statement (page 21)
The Directors have pleasure in submitting their report and the audited financial 
statements of Auto Trader Group plc (the ‘Company’) and its subsidiaries  
(together the ‘Group’) for the financial year to 31 March 2024.
INFORMATION REQUIRED BY LR 9.8
Information required to be included in the Annual Report by LR 9.8 can be found in this document 
as indicated in the table below:
Section of Annual Report
Page reference
Allotment of shares during  
the year
•	 Financial statements: Note 26 to the Consolidated financial 
statements (page 142)
Corporate Governance  
Code Compliance 
•	 Governance: Governance overview (page 61)
Directors’ interests
•	 Governance: Directors’ remuneration report (page 81)
Directors’ Service Contracts 
•	 Governance: Directors’ remuneration report (page 81)
Gender and ethnicity targets
•	 Strategic report: Working responsibly (page 40)
Going Concern and Viability
•	 Strategic report: Principal risks and uncertainties (page 53)
Long-term incentive schemes
•	 Governance: Directors’ remuneration report (page 81)
Powers for the Company  
to buyback its shares
•	 Governance: Directors’ report (page 101)
Significant contracts
•	 Governance: Directors’ report (page 102)
Significant related party 
agreements
•	 Governance: Directors’ report (page 102)
Significant shareholders
•	 Governance: Directors’ report (page 102)
TCFD Disclosures
•	 Strategic report: Working responsibly (page 29)
Waiver of Dividends
•	 Governance: Directors’ report (page 101)
100
Auto Trader Group plc  Annual Report and Financial Statements 2024
Strategic report
Governance
Financial statements

61	 Governance overview
66	 Corporate governance statement
70	 Report of the Nomination Committee
73	 Report of the Audit Committee
81	 Directors’ remuneration report
61 – 103
63	 Board of Directors
78 	 Report of the Corporate 
	
Responsibility Committee
100	 Directors’ report
BOARD OF DIRECTORS
The following individuals were Directors of  
the Company for the whole of the financial  
year ending 31 March 2024, and to the date of 
approving this report unless otherwise stated:
•	 Matthew Davies (from 1 July 2023).
•	 Nathan Coe.
•	 Catherine Faiers.
•	 Jamie Warner.
•	 David Keens.
•	 Jill Easterbrook.
•	 Jeni Mundy.
•	 Sigga Sigurdardottir.
•	 Jasvinder Gakhal.
•	 Geeta Gopalan (from 1 May 2024).
As previously announced on 22 March 2024,  
the Board approved the appointment of Geeta 
Gopalan with effect from 1 May 2024 and Amanda 
James with effect from 1 July 2024. Geeta will be 
appointed as Senior Independent Director and 
Remuneration Committee Chair and Amanda will 
be appointed as Audit Committee Chair at the 
conclusion of the 2024 AGM. David Keens and 
Jill Easterbrook will not stand for re-election at 
the 2024 AGM. All other Directors will stand for 
election or re-election at the 2024 AGM in line 
with the recommendations of the Code.
APPOINTMENT AND REPLACEMENT OF DIRECTORS
At each AGM each Director then in office shall retire 
from office with effect from the conclusion of the 
meeting. When a Director retires at an AGM in 
accordance with the Articles of Association of the 
Company, the Company may, by ordinary resolution 
at the meeting, fill the office being vacated by 
re-electing the retiring Director. In the absence 
of such a resolution, the retiring Director shall 
nevertheless be deemed to have been re-elected, 
except in the cases identified by the Articles.
RESULTS AND DIVIDENDS
The Group’s and Company’s audited financial 
statements for the year are set out on pages 116 
to 160.
The Company declared an interim dividend on  
9 November 2023 of 3.2 pence per share which 
was paid on 26 January 2024.
The Directors recommend payment of a final 
dividend of 6.4 pence per share ( 2023: 5.6 pence) 
to be paid on 27 September 2024 to shareholders 
on the register of members at the close of 
business on 30 August 2024, subject to approval 
at the 2024 AGM.
SHARE CAPITAL AND CONTROL
The Company’s issued share capital comprises 
ordinary shares of £0.01 each which are listed  
on the London Stock Exchange (LSE: AUTO.L).  
The ISIN of the shares is GB00BVYVFW23.
On 22 June 2023, 7,849,782 ordinary shares  
of £0.01 each were allotted to the vendors of 
Autorama UK Limited as satisfaction of the 
deferred consideration payable as detailed 
further in notes 26 and 31 to the Consolidated 
financial statements. The market price on  
the date of allotment was 589.2p per share.
The issued share capital of the Company as at  
31 March 2024 comprised 907,213,454 shares of 
£0.01 each, and 4,899,346 shares were held in 
treasury. As at 30 May 2024, the issued share 
capital of the Company comprises 903,009,190 
shares of £0.01 each, and 4,849,326 shares held  
in treasury.
Further information regarding the Company’s 
issued share capital and details of the 
movements in issued share capital during the 
year are provided in note 26 to the Consolidated 
financial statements. All the information 
detailed in note 26 forms part of this Directors’ 
report and is incorporated into it by reference.
Details of employee share schemes are provided in 
note 30 to the Consolidated financial statements.
AUTHORITY TO ALLOT SHARES
Under the 2006 Act, the Directors may only allot 
shares if authorised to do so by shareholders 
 in a general meeting. At the 2023 AGM, special 
resolution 16 conferred upon Directors the 
authority to allot ordinary shares up to a 
maximum nominal amount of £920,199 (92,019,900 
shares), for cash, on a non-pre-emptive basis. 
In the Notice of the 2024 AGM (the ‘AGM Notice’), 
ordinary resolution 16 seeks a new authority to 
allow the Directors to allot ordinary shares 
representing approximately two thirds of the 
Company’s existing share capital as at the date of 
the AGM Notice, of which approximately one third 
of the Company’s issued ordinary share capital 
can only be allotted pursuant to a rights issue. 
Special resolutions 21 and 22 seek a new authority 
to allow the Directors to allot ordinary shares on 
a non-pre-emptive basis up to a maximum of 
approximately 5% of the Company’s existing share 
capital and special resolutions 21 and 22 seek  
a new authority to allow the Directors to allot 
ordinary shares on a non-pre-emptive basis  
in connection with an acquisition or specified 
capital investment, up to a further maximum  
of approximately 5% of the Company’s existing 
share capital at the date of the AGM Notice. 
AUTHORITY TO PURCHASE OWN SHARES
As described on page 24, the Company intends 
to continue its share buyback programme, under 
the authority passed at the 2023 AGM under 
which the Company is authorised to make market 
purchases of up to a maximum of 10% ( 92,019,875 
shares) of its own ordinary shares (excluding 
shares held in treasury), subject to minimum  
and maximum price restrictions, either to be 
cancelled or retained as treasury shares. The 
Directors will seek to renew this authority at  
the forthcoming AGM.
RIGHTS ATTACHING TO SHARES
All shares have the same rights (including voting 
and dividend rights and rights on a return of 
capital) and restrictions as set out in the Articles, 
described below. Except in relation to dividends 
which have been declared and rights on a 
liquidation of the Company, the shareholders 
have no rights to share in the profits of the 
Company. The Company’s shares are not 
redeemable. However, following any grant of 
authority from shareholders, the Company may 
purchase or contract to purchase any of the 
shares on or off market, subject to the Companies 
Act 2006 and the requirements of the Listing Rules.
MANAGEMENT REPORT
This Directors’ report, on pages 100 to 103, together 
with the Strategic report on pages 1 to 60, form the 
Management Report for the purposes of DTR 4.1.5R.
STRATEGIC REPORT
The Strategic report, which can be found on 
pages 1 to 60, sets out the Group’s strategy, 
objectives and business model; the development, 
performance and position of the Group’s business 
(including financial, operating and cultural  
key performance indicators); a description of 
the principal risks and uncertainties; the main  
trends and factors likely to affect the future 
development, performance and position of the 
Group’s business; and contains the non-financial 
and sustainability information statement.
UK CORPORATE GOVERNANCE CODE
The Company’s statement on corporate 
governance can be found in the Corporate 
governance statement, the Report of the 
Nomination Committee, the Report of the  
Audit Committee, the Report of the Corporate 
Responsibility Committee and the Directors’ 
remuneration report and policy report on pages 
66 to 99; all of which form part of this Directors’ 
report and are incorporated into it by reference.
2024 ANNUAL GENERAL MEETING
The 2024 AGM will take place at 11:00am on 
Thursday 19 September 2024 at the Company’s 
registered office: 4th Floor, 1 Tony Wilson Place, 
Manchester, M15 4FN. We intend to hold the  
AGM as a physical meeting. 
We encourage all shareholders to cast their 
votes by proxy, and to send any questions in 
respect of AGM business to ir@autotrader.co.uk. 
The AGM Notice sets out the resolutions to  
be proposed and specifies the deadlines for 
exercising voting rights and appointing a proxy 
or proxies to vote in relation to resolutions to be 
passed at the AGM. All proxy votes will be counted 
and the numbers for, against or withheld in relation 
to each resolution will be announced at the  
AGM and published on the Company’s website.
Directors’ report continued
101
Auto Trader Group plc  Annual Report and Financial Statements 2024
Strategic report
Governance
Financial statements

61	 Governance overview
66	 Corporate governance statement
70	 Report of the Nomination Committee
73	 Report of the Audit Committee
81	 Directors’ remuneration report
61 – 103
63	 Board of Directors
78 	 Report of the Corporate 
	
Responsibility Committee
100	 Directors’ report
Directors’ report continued
regulations (such as insider trading and 
marketing requirements relating to close 
periods) and requirements of the Company’s 
share dealing code whereby Directors and 
certain employees of the Company require 
approval to deal in the Company’s securities.
CHANGE OF CONTROL
Save in respect of a provision of the Company’s 
share schemes which may cause options and 
awards granted to employees under such schemes 
to vest on takeover, there are no agreements 
between the Company and its Directors or 
employees providing for compensation for loss 
of office or employment (whether through 
resignation, purported redundancy or otherwise) 
because of a takeover bid. 
Our current employee share plans were adopted 
at the time of the Company’s IPO in 2015 and expire 
for the purposes of new awards in 2025. We are 
seeking shareholder approval for certain new 
plans and to renew other plans at the 2024 AGM.
SIGNIFICANT CONTRACTS
The only significant agreement to which the 
Company is a party that takes effect, alters  
or terminates upon a change of control of the 
Company following a takeover bid, and the 
effect thereof, is the revolving credit facility 
agreement, which contains customary 
prepayment, cancellation and default 
provisions including, if required by a lender, 
mandatory prepayment of all utilisations 
provided by that lender upon the sale of  
all or substantially all of the business and 
assets of the Group or a change of control.
TRANSACTIONS WITH RELATED PARTIES
Compensation paid to Directors and Key 
Management is as disclosed in note 8 to  
the Consolidated financial statements.
RESEARCH AND DEVELOPMENT
Innovation, specifically in software, is a critical 
element of Auto Trader’s strategy and therefore 
of the future success of the Group. Accordingly, 
the majority of the Group’s research and 
development expenditure is predominantly 
related to this area. The Group’s approach to 
technology development continues to be such 
that the Group develops its core infrastructure 
through small-scale, maintenance-like 
incremental improvements. As a result the 
amount of capitalised internal development 
costs is of a low value, reflecting the level of 
expenditure which meets the requirements  
of IAS 38, Intangible Assets.
INDEMNITIES AND INSURANCE
The Company maintains appropriate insurance 
to cover Directors’ and officers’ liability for itself 
and its subsidiaries and such insurance was in 
force for the whole of the financial year ending 
31 March 2024. The Company also indemnifies 
the Directors under a qualifying indemnity for the 
purposes of Section 236 of the Companies Act 
2006: in the case of the Non-Executive Directors 
in their respective letters of appointment and in 
the case of the Executive Directors in a separate 
deed of indemnity. Such indemnities contain 
provisions that are permitted by the Director 
Liability provisions of the Companies Act and the 
Company’s Articles.
ENVIRONMENTAL
Information on the Group’s greenhouse gas 
emissions is set out in the Working responsibly 
section on page 35 and forms part of this report 
by reference.
POLITICAL DONATIONS
There were no political donations made during 
the year or the previous year.
EXTERNAL BRANCHES
The Group had no active registered external 
branches during the reporting period.
FINANCIAL INSTRUMENTS
Details of the financial risk management 
objectives and policies of the Group, including 
hedging policies and exposure of the entity to 
price risk, credit risk, liquidity risk and cash flow 
risk, are given in note 32 to the Consolidated 
financial statements.
No shareholder holds shares in the Company 
which carry special rights with regard to control 
of the Company. There are no shares relating to 
an employee share scheme which have rights 
with regard to control of the Company that  
are not exercisable directly and solely by the 
employees, other than in the case of the 
Auto Trader Group Share Incentive Plan, where 
share interests of a participant in such scheme 
can be exercised by the personal representatives 
of a deceased participant in accordance with 
the Scheme rules.
VOTING RIGHTS
Each ordinary share entitles the holder to vote at 
general meetings of the Company. A resolution 
put to the vote of the meeting shall be decided on 
a show of hands, unless the Directors decide in 
advance that a poll will be conducted, or unless  
a poll is demanded at the meeting. On a show of 
hands, every member who is present in person or 
by proxy at a general meeting of the Company 
shall have one vote. On a poll, every member who 
is present in person or by proxy shall have one 
vote for every share of which they are a holder. 
The Articles provide a deadline for submission of 
proxy forms of not less than 48 hours before the 
time appointed for the holding of the meeting or 
adjourned meeting. No member shall be entitled 
to vote at any general meeting either in person  
or by proxy, in respect of any share held by the 
member, unless all amounts presently payable 
by the member in respect of that share have 
been paid. Save as noted, there are no 
restrictions on voting rights nor any agreement 
that may result in such restrictions.
RESTRICTIONS ON TRANSFER OF SECURITIES
The Articles do not contain any restrictions on 
the transfer of ordinary shares in the Company 
other than the usual restrictions applicable 
where any amount is unpaid on a share. Certain 
restrictions are also imposed by laws and 
INTERESTS IN VOTING RIGHTS
At the year end the Company had been notified, in accordance with Chapter 5 of the Financial 
Conduct Authority’s Disclosure Guidance and Transparency Rules, of the following significant 
interests in the issued ordinary share capital of the Company:
At 31 March 2024
At 30 May 2024
Shareholder
Number of ordinary 
shares/voting 
rights notified
Percentage of 
voting rights over 
ordinary shares of 
£0.01 each
Number of ordinary 
shares/voting 
rights notified
Percentage of 
voting rights over 
ordinary shares of 
£0.01 each
BlackRock Inc.
100,394,491
10.97%
100,394,491
10.97%
Baillie Gifford & Co.
47,482,549
5.01%
47,482,549
5.01%
Kayne Anderson Rudnick 
Investment Management LLC.
45,209,540
4.94%
45,209,540
4.94%
102
Auto Trader Group plc  Annual Report and Financial Statements 2024
Strategic report
Governance
Financial statements

61	 Governance overview
66	 Corporate governance statement
70	 Report of the Nomination Committee
73	 Report of the Audit Committee
81	 Directors’ remuneration report
61 – 103
63	 Board of Directors
78 	 Report of the Corporate 
	
Responsibility Committee
100	 Directors’ report
Under company law the Directors must not 
approve the financial statements unless they are 
satisfied that they give a true and fair view of the 
state of affairs of the Group and parent company 
and of their profit or loss for that period. In 
preparing each of the Group and parent company 
financial statements, the Directors are required to:
•	 select suitable accounting policies and then 
apply them consistently;
•	 make judgements and accounting estimates that 
are reasonable, relevant, reliable and prudent;
•	 for the Group financial statements, state 
whether they have been prepared in 
accordance with UK-adopted international 
accounting standards;
•	 for the parent company financial statements, 
state whether applicable UK accounting 
standards have been followed, subject to any 
material departures disclosed and explained 
in the parent company financial statements; 
•	 assess the Group and parent company’s 
ability to continue as a going concern, 
disclosing, as applicable, matters related  
to going concern; and
•	 use the going concern basis of accounting 
unless they either intend to liquidate the Group 
or the parent company or to cease operations, 
or have no realistic alternative but to do so.  
The Directors are responsible for keeping 
adequate accounting records that are 
sufficient to show and explain the parent 
company’s transactions and disclose with 
reasonable accuracy at any time the financial 
position of the parent company and enable 
them to ensure that its financial statements 
comply with the Companies Act 2006. They  
are responsible for such internal control as 
they determine is necessary to enable the 
preparation of financial statements that are 
free from material misstatement, whether  
due to fraud or error, and have general 
responsibility for taking such steps as are 
reasonably open to them to safeguard the 
assets of the Group and to prevent and  
detect fraud and other irregularities.
Under applicable law and regulations, the 
Directors are also responsible for preparing  
a Strategic report, Directors’ report,  
Directors’ remuneration report and Corporate 
governance statement that complies with  
that law and those regulations.
The Directors are responsible for the maintenance 
and integrity of the corporate and financial 
information included on the Company’s website. 
Legislation in the UK governing the preparation 
and dissemination of financial statements may 
differ from legislation in other jurisdictions.
In accordance with Disclosure Guidance and 
Transparency Rule (‘DTR’) 4.1.16R, the financial 
statements will form part of the annual financial 
report prepared under DTR 4.1.17R and 4.1.18R. The 
auditor’s report on these financial statements 
provides no assurance over whether the annual 
financial report has been prepared in accordance 
with those requirements.
RESPONSIBILITY STATEMENT OF THE 
DIRECTORS IN RESPECT OF THE ANNUAL 
FINANCIAL REPORT
We confirm, to the best of our knowledge:
•	 the financial statements, prepared in 
accordance with the applicable set of 
accounting standards, give a true and fair 
view of the assets, liabilities, financial position 
and profit or loss of the Company and the 
undertakings included in the consolidation 
taken as a whole; and
•	 the Strategic report includes a fair review  
of the development and performance of the 
business and the position of the issuer and the 
undertakings included in the consolidation 
taken as a whole, together with a description 
of the principal risks and uncertainties that 
they face.
We consider that the Annual Report and 
Accounts, taken as a whole, is fair, balanced and 
understandable and provides the information 
necessary for shareholders to assess the 
Group’s position and performance, business 
model and strategy.
APPROVAL OF THE ANNUAL REPORT
The Strategic Report and the Corporate 
Governance Report were approved by the 
Board on 30 May 2024.
Approved by the Board and signed on its behalf:
Claire Baty 
Company Secretary 
30 May 2024
DISCLOSURE OF INFORMATION TO AUDITOR
Each of the Directors has confirmed that:
•	 so far as the Director is aware, there is no 
relevant audit information of which the 
Company’s auditor is unaware; and
•	 the Director has taken all the steps that he/she 
ought to have taken as a Director to make him/
herself aware of any relevant audit information 
and to establish that the Company’s auditor is 
aware of that information.
This confirmation is given and should be 
interpreted in accordance with the provisions  
of Section 418 of the Companies Act 2006.
STATEMENT OF DIRECTORS’ RESPONSIBILITIES 
IN RESPECT OF THE ANNUAL REPORT AND 
FINANCIAL STATEMENTS 
The Directors are responsible for preparing the 
Annual Report and Financial Statements and the 
Group and parent company financial statements in 
accordance with applicable law and regulations.
Company law requires the Directors to prepare 
Group and parent company financial statements 
for each financial year. Under that law they  
are required to prepare the Group financial 
statements in accordance with UK-adopted 
international accounting standards and 
applicable law and have elected to prepare  
the parent company financial statements in 
accordance with United Kingdom Accounting 
Standards and applicable law, including 
Financial Reporting Standard 101 ‘Reduced 
Disclosure Framework’. 
Directors’ report continued
103
Auto Trader Group plc  Annual Report and Financial Statements 2024
Strategic report
Governance
Financial statements

116	 Consolidated income statement
104 – 162
104	 Independent auditor’s report to the 
	
members of Auto Trader Group plc
118	 Consolidated balance sheet
120	 Consolidated statement of cash flows
155	 Company balance sheet
161	 Unaudited five-year record
162	 Shareholder information
117	 Consolidated statement  
	
of comprehensive income
119	 Consolidated statement  
	
of changes in equity
121	 Notes to the consolidated 
	
financial statements
156	 Company statement  
	
of changes in equity
157	 Notes to the Company 
	
financial statements
Independent auditor’s report to the members of Auto Trader Group plc
1. OUR OPINION IS UNMODIFIED
In our opinion:
•	 the financial statements of Auto Trader Group plc give a true and fair view of the state of the Group’s and of the Parent Company’s affairs as at 31 March 2024, and of the Group’s profit for the year then ended;
•	 the Group financial statements have been properly prepared in accordance with UK-adopted international accounting standards;
•	 the Parent Company financial statements have been properly prepared in accordance with UK accounting standards, including FRS 101 Reduced Disclosure Framework; and
•	 the Group and Parent Company financial statements have been prepared in accordance with the requirements of the Companies Act 2006. 
What our opinion covers
We have audited the Group and Parent Company financial statements of Auto Trader Group plc (‘the Company’) for the year ended 31 March 2024 (FY24) included in the Annual Report and Financial Statements, 
which comprise: 
Group
Parent Company (Auto Trader Group plc)
Consolidated income statement
Company balance sheet
Consolidated statement of comprehensive income
Company statement of changes in equity
Consolidated balance sheet
Notes 1 to 12 to the Parent Company financial statements, including the accounting policies in note 1
Consolidated statement of changes in equity
Consolidated statement of cash flows
Notes 1 to 35 to the Consolidated financial statements, including the accounting policies in note 2
Basis for opinion 
We conducted our audit in accordance with International Standards on Auditing (UK) (‘ISAs (UK)’) and applicable law. Our responsibilities are described below. We believe that the audit evidence we have 
obtained is a sufficient and appropriate basis for our opinion. Our audit opinion and matters included in this report are consistent with those discussed and included in our reporting to the Audit Committee (‘AC’). 
We have fulfilled our ethical responsibilities under, and we remain independent of the Group in accordance with, UK ethical requirements including the FRC Ethical Standard as applied to listed public 
interest entities.
2. OVERVIEW OF OUR AUDIT
FACTORS DRIVING OUR VIEW OF RISKS 
On 22 June 2022 the Company acquired Autorama UK Limited (‘Autorama’). The identification and valuation of acquired intangible 
assets was a significant audit risk of error and a key audit matter in FY23 only. This financial year, for the consolidated financial 
statements, recoverability of goodwill relating to Autorama is a significant risk for our audit, and a key audit matter. This reflects  
this being the first full year since the acquisition and the judgement required to estimate forecast growth in revenue cash flows, 
particularly the future number of new car leases transacted.
In the Parent Company financial statements, consistent with the reasons for the consolidated goodwill impairment risk described 
above, we have identified a significant audit risk and a key audit matter over the recoverable amount of the Parent Company’s 
investment in its Autorama subsidiary. 
We have also identified a key audit matter relating to revenue recognition over Trade Retailer revenue. This is the main driver of  
the Group’s results and its size is reflected in the allocation of our resources in planning and executing the audit. Consistent with  
the prior year, we do not consider this to be a significant audit risk of material misstatement, as based on our cumulative audit 
experience, we have concluded that there is no material judgement or estimation in Trade Retailer revenue recognition and low  
risk of fraudulent material misstatement, given the low value and high volume of individual transactions.
Key audit matters
Vs prior 
year
Item
Recoverability of goodwill relating to Autorama
4.1
Recoverability of the Parent Company’s investment  
in Autorama subsidiary
 
4.2
Revenue recognition (Trade Retailer) 
4.3
104
Auto Trader Group plc  Annual Report and Financial Statements 2024
Strategic report
Governance
Financial statements

116	 Consolidated income statement
104 – 162
104	 Independent auditor’s report to the 
	
members of Auto Trader Group plc
118	 Consolidated balance sheet
120	 Consolidated statement of cash flows
155	 Company balance sheet
161	 Unaudited five-year record
162	 Shareholder information
117	 Consolidated statement  
	
of comprehensive income
119	 Consolidated statement  
	
of changes in equity
121	 Notes to the consolidated 
	
financial statements
156	 Company statement  
	
of changes in equity
157	 Notes to the Company 
	
financial statements
Independent auditor’s report to the members of Auto Trader Group plc continued
AUDIT COMMITTEE INTERACTION
During the year, the Audit Committee met 5 times. KPMG are invited to attend all Audit Committee meetings and are provided with an opportunity to meet with the Audit Committee in private sessions without 
the Executive Directors being present. For each Key Audit Matter, we have set out communications with the AC in section 4, including matters that required particular judgement for each. 
The matters included in the Audit Committee Chair’s report on pages 73 to 77 are materially consistent with our observations of those meetings.
OUR INDEPENDENCE
We have fulfilled our ethical responsibilities under, and we remain independent of the Group in accordance with, UK ethical 
requirements including the FRC Ethical Standard as applied to listed public interest entities.
We have not performed any non-audit services during FY24 or subsequently which are prohibited by the FRC Ethical Standard. 
We were first appointed as auditor by the shareholders for the year ended 31 March 2017. The period of total uninterrupted 
engagement is for the eight financial years ended 31 March 2024. 
The Group engagement partner is required to rotate every 5 years. As these are the fourth set of the Group’s financial statements 
signed by David Derbyshire, he will be required to rotate off after the FY25 audit.
The Group engagement partner is also responsible for component audits as set out in section 7 and has had a tenure of 4 years.
Total audit fee
£531,000
Audit related fees (including interim review)
£52,000
Other services
£15,000
Non-audit fee (excluding interim review) as a % of 
total audit and audit related fee %
2.6%
Date first appointed
22 September 2016 
Uninterrupted audit tenure
8 years
Next financial period which requires a tender
2027 
Tenure of Group engagement partner
4 years
Average tenure of component signing partners
4 years
MATERIALITY (ITEM 6 BELOW)
The scope of our work is influenced by our view of materiality and our assessed risk of material misstatement. 
We have determined overall materiality for the Group financial statements as a whole at £16.5m (FY23: £14.0m) and for the  
Parent Company financial statements as a whole at £12.8m (FY23: £13.0m). 
Consistent with FY23, we determined that profit before tax remains the benchmark for the Group as it is the metric which best 
reflects the focus of the financial statements’ users. As such, we based our Group materiality on profit before tax, of which it 
represents 4.8% (FY23: 4.8%). 
Materiality for the Parent Company financial statements was determined with reference to a benchmark of Parent Company  
total assets of which it represents 0.75% (FY23: 0.75%). 
£12.3m
£10.5m
£15.5m
£13.3m
£12.8m
£13.0m
£0.8m
£0.7m
£14.0m
£16.5m
Group materiality
Group performance 
materiality
Component 
materiality
Parent Company 
materiality
Audit misstatement 
posting threshold
FY24
FY23
Materiality levels used in our audit
105
Auto Trader Group plc  Annual Report and Financial Statements 2024
Strategic report
Governance
Financial statements

116	 Consolidated income statement
104 – 162
104	 Independent auditor’s report to the 
	
members of Auto Trader Group plc
118	 Consolidated balance sheet
120	 Consolidated statement of cash flows
155	 Company balance sheet
161	 Unaudited five-year record
162	 Shareholder information
117	 Consolidated statement  
	
of comprehensive income
119	 Consolidated statement  
	
of changes in equity
121	 Notes to the consolidated 
	
financial statements
156	 Company statement  
	
of changes in equity
157	 Notes to the Company 
	
financial statements
Independent auditor’s report to the members of Auto Trader Group plc continued
GROUP SCOPE (ITEM 7 BELOW)
We have performed risk assessment and planning procedures to determine which of the Group’s components are likely to include 
risks of material misstatement to the Group financial statements and the type of procedures to be performed at these components. 
Of the Group’s 6 (FY23: 6) reporting components, we subjected 1 (FY23: 1) to a full scope audit. We subjected 1 (FY23: 1) to specified 
audit procedures. The audit of these components and the audit of the Parent Company was performed by the Group team.  
The components within the scope of our work accounted for the percentages illustrated opposite.
In addition, we have performed Group level analysis on the remaining components to determine whether further risks of material 
misstatement exist in those components. 
We consider the scope of our audit, as communicated to the Audit Committee, to be an appropriate basis for our audit opinion.
Full scope audits
Specified audit procedures
Remaining components
Profit before tax
Total assets
Revenue
3%
3%
8%
92%
97%
97%
Coverage of Group financial statements
THE IMPACT OF CLIMATE CHANGE ON OUR AUDIT 
In planning our audit, we have considered the potential impact of risks arising from climate change on the Group’s business and its financial statements. The Group has set out its commitments under  
the Paris Agreement to achieve net zero carbon emissions by 2040. Further information is provided in the Group’s Task Force on Climate-related Financial Disclosures (‘TCFD’) recommended disclosures 
on pages 29 to 39. 
As a part of our audit we have performed a risk assessment, including making enquiries of management, reading board meeting minutes and applying our knowledge of the Group and sector in which it 
operates to understand the extent of the potential impact of climate change risk on the Group’s financial statements and to consider the impact of climate change on our audit. 
Our risk assessment focused on the risk climate change may pose to the determination of future cash flows used in assessments such as impairment risk. We held discussions with our own climate change 
professionals to challenge our risk assessment. On the basis of our risk assessment, we determined that goodwill impairment and the recoverability of the Parent Company investment in Autorama are the 
areas which will be the most impacted. 
As explained in note 13 of the financial statements, in preparing the value-in-use calculations management has projected sales growth in the Autorama Cash Generating Unit (‘CGU’), based on forecast 
growth in new car leases. This growth is in part driven by the transition to electric vehicles and how these vehicles are sold and distributed. 
Our audit response to the key audit matter of the recoverability of goodwill and Parent Company investment in Autorama therefore considers climate change factors, such as UK regulations affecting 
transition to new electric vehicles. Please refer to those key audit matter responses for further details. 
Taking into account the relatively short-term nature of other assets we have not identified any other impacts of climate change on our key audit matters. 
We have read the Group’s TCFD in the front half of the Annual Report and considered consistency with the financial statements and our audit knowledge. We have not been engaged to provide assurance 
over the accuracy of the climate risk disclosures set out on pages 29 to 39 in the Annual Report.
106
Auto Trader Group plc  Annual Report and Financial Statements 2024
Strategic report
Governance
Financial statements

116	 Consolidated income statement
104 – 162
104	 Independent auditor’s report to the 
	
members of Auto Trader Group plc
118	 Consolidated balance sheet
120	 Consolidated statement of cash flows
155	 Company balance sheet
161	 Unaudited five-year record
162	 Shareholder information
117	 Consolidated statement  
	
of comprehensive income
119	 Consolidated statement  
	
of changes in equity
121	 Notes to the consolidated 
	
financial statements
156	 Company statement  
	
of changes in equity
157	 Notes to the Company 
	
financial statements
Independent auditor’s report to the members of Auto Trader Group plc continued
3. GOING CONCERN, VIABILITY AND PRINCIPAL RISKS AND UNCERTAINTIES
The directors have prepared the financial statements on the going concern basis as they do not intend to liquidate the Group or the Parent Company or to cease their operations, and as they have concluded 
that the Group’s and the Parent Company’s financial position means that this is realistic. They have also concluded that there are no material uncertainties that could have cast significant doubt over their 
ability to continue as a going concern for at least a year from the date of approval of the financial statements (‘the going concern period’). 
GOING CONCERN
We used our knowledge of the Group, its industry, and the general economic environment to identify the inherent risks to 
its business model and analysed how those risks might affect the Group’s and Company’s financial resources or ability  
to continue operations over the going concern period. The risks that we considered most likely to adversely affect the 
Group’s and Company’s available financial resources and metrics relevant to financial covenants over this period were 
lower than forecast revenues arising from reduced customer demand in the automotive market. We also considered  
less predictable but realistic second order impacts, such as reputational risk arising from a ransomware attack and a 
consequential erosion of customer confidence, which could result in a rapid reduction of available financial resources. 
We considered whether these risks could plausibly affect the Group’s liquidity or covenant compliance in the going 
concern period by assessing the degree of downside assumptions that, individually and collectively, could result in  
a liquidity shortfall, taking into account the Group’s current and projected cash and borrowing facilities (a reverse  
stress test). We also assessed the completeness of the going concern disclosure. 
Accordingly, based on those procedures, we found the directors’ use of the going concern basis of accounting without 
any material uncertainty for the Group and Parent Company to be acceptable. However, as we cannot predict all future 
events or conditions and as subsequent events may result in outcomes that are inconsistent with judgements that were 
reasonable at the time they were made, the above conclusions are not a guarantee that the Group or the Parent 
Company will continue in operation.
Our conclusions
•	 We consider that the directors’ use of the going concern basis of accounting  
in the preparation of the financial statements is appropriate;
•	 We have not identified, and concur with the directors’ assessment that there  
is not, a material uncertainty related to events or conditions that, individually  
or collectively, may cast significant doubt on the Group’s or Parent Company’s 
ability to continue as a going concern for the going concern period;
•	 We have nothing material to add or draw attention to in relation to the directors’ 
statement in note 1 to the financial statements on the use of the going concern 
basis of accounting with no material uncertainties that may cast significant 
doubt over the Group and Parent Company’s use of that basis for the going 
concern period, and we found the going concern disclosure in note 1 to be 
acceptable; and
•	 The related statement under the Listing Rules set out on page 60 is materially 
consistent with the financial statements and our audit knowledge.
DISCLOSURES OF EMERGING AND PRINCIPAL RISKS AND LONGER-TERM VIABILITY 
Our responsibility 
We are required to perform procedures to identify whether there is a material inconsistency between the directors’ 
disclosures in respect of emerging and principal risks and the viability statement, and the financial statements and  
our audit knowledge. 
Based on those procedures, we have nothing material to add or draw attention to in relation to: 
•	 the directors’ confirmation within the viability statement on pages 59 to 60 that they have carried out a robust 
assessment of the emerging and principal risks facing the Group, including those that would threaten its business 
model, future performance, solvency and liquidity; 
•	 the principal risks and uncertainties disclosures describing these risks and how emerging risks are identified and 
explaining how they are being managed and mitigated; and 
•	 the directors’ explanation in the viability statement of how they have assessed the prospects of the Group, over 
what period they have done so and why they considered that period to be appropriate, and their statement as  
to whether they have a reasonable expectation that the Group will be able to continue in operation and meet its 
liabilities as they fall due over the period of their assessment, including any related disclosures drawing attention  
to any necessary qualifications or assumptions. 
We are also required to review the viability statement set out on page 59 to 60 under the Listing Rules.
Our work is limited to assessing these matters in the context of only the knowledge acquired during our financial 
statements audit. As we cannot predict all future events or conditions and as subsequent events may result in outcomes 
that are inconsistent with judgements that were reasonable at the time they were made, the absence of anything to 
report on these statements is not a guarantee as to the Group’s and Parent Company’s longer-term viability.
Our reporting
We have nothing material to add or draw attention to in relation to these disclosures.
We have concluded that these disclosures are materially consistent with the 
financial statements and our audit knowledge.
107
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Governance
Financial statements

116	 Consolidated income statement
104 – 162
104	 Independent auditor’s report to the 
	
members of Auto Trader Group plc
118	 Consolidated balance sheet
120	 Consolidated statement of cash flows
155	 Company balance sheet
161	 Unaudited five-year record
162	 Shareholder information
117	 Consolidated statement  
	
of comprehensive income
119	 Consolidated statement  
	
of changes in equity
121	 Notes to the consolidated 
	
financial statements
156	 Company statement  
	
of changes in equity
157	 Notes to the Company 
	
financial statements
Independent auditor’s report to the members of Auto Trader Group plc continued
4. KEY AUDIT MATTERS
WHAT WE MEAN
Key audit matters are those matters that, in our professional judgement, were of most significance in the audit of the financial statements and include the most significant assessed risks of material 
misstatement (whether or not due to fraud) identified by us, including those which had the greatest effect on: 
•	 the overall audit strategy; 
•	 the allocation of resources in the audit; and
•	 directing the efforts of the engagement team. 
We include below the Key Audit Matters in decreasing order of audit significance together with our key audit procedures to address those matters and our results from those procedures. These matters were 
addressed, and our results are based on procedures undertaken, for the purpose of our audit of the financial statements as a whole. We do not provide a separate opinion on these matters. 
4.1 Recoverability of goodwill relating to Autorama
Financial Statement Elements
Our assessment of risk vs FY23
Our results
FY24
FY23
Recoverability of group Autorama goodwill
	 Our risk assessment reflects FY24 being the first full year since 
the Autorama acquisition and the judgement required to 
estimate forecast growth in revenue cash flows.
FY24: Acceptable
Goodwill
£92.5m
£92.5m
Description of the Key Audit Matter
Our response to the risk
Autorama goodwill represents a material asset in the consolidated balance sheet for which 
an annual impairment test is required to assess its recoverable amount. The consolidated 
Autorama cash generating unit book value, including other intangible assets and property, 
was £144.0m at 31 March 2024 (31 March 2023: £152.8m). 
Recoverable amount is the higher of fair value less cost to sell and value in use. The Group  
has estimated the recoverable amount of the cash generating unit at 31 March 2024 based  
on value in use. 
We have identified a significant audit risk, and a key audit matter, over the recoverability of 
Autorama goodwill due to the judgement required to estimate forecast revenue cash flows, 
particularly the future number of new car leases transacted by Autorama. The new car 
market, including leasing, is impacted by changes in new car supply and the transition to 
electric vehicles.
The effect of these matters is that, as part of our risk assessment for audit planning purposes, 
we determined that value in use of the Autorama cash generating unit (‘CGU’) had a high 
degree of estimation uncertainty, with a potential range of reasonable outcomes greater than 
our materiality for the financial statements as a whole. In conducting our final audit work, we 
concluded that reasonably possible changes to the value in use of the Autorama CGU would 
not be expected to result in material impairment. 
The consolidated financial statements (Note 13) disclose the sensitivity estimated by the Group.
We performed the tests below rather than seeking to rely on any of the group’s controls because the nature 
of the balance is such that we would expect to obtain audit evidence primarily through the detailed 
procedures described.
Our procedures to address the risk included:
•	 Historical comparisons: we assessed the ability of the Group to forecast accurately, by comparing prior 
period forecasts of revenue growth assumptions to the actual outcomes. 
•	 Benchmarking assumptions: we challenged the revenue growth assumptions in the value in use calculation 
by comparing management’s assumption of growth in market share against external data (such as new car 
and leasing market data which reflect market expectations of the impact of climate change regulations). 
•	 Benchmarking assumptions: we compared the inputs for the long term growth rate and discount rate used 
in the value in use calculations to comparable market data.
•	 Sensitivity analysis: we performed our own sensitivity analysis, including a reasonably possible reduction  
in the value and timing of forecast revenue growth and an alternative long term growth rate to assess the 
level of sensitivity to these assumptions. 
•	 Assessing transparency: we assessed whether the Group’s disclosures relating to the sensitivity of the 
outcome of the impairment assessment to a reasonably possible adverse changes in forecast revenue 
growth and long-term growth rate sufficiently reflected the risks inherent in estimating the recoverable 
amount of goodwill. 
108
Auto Trader Group plc  Annual Report and Financial Statements 2024
Strategic report
Governance
Financial statements

116	 Consolidated income statement
104 – 162
104	 Independent auditor’s report to the 
	
members of Auto Trader Group plc
118	 Consolidated balance sheet
120	 Consolidated statement of cash flows
155	 Company balance sheet
161	 Unaudited five-year record
162	 Shareholder information
117	 Consolidated statement  
	
of comprehensive income
119	 Consolidated statement  
	
of changes in equity
121	 Notes to the consolidated 
	
financial statements
156	 Company statement  
	
of changes in equity
157	 Notes to the Company 
	
financial statements
Independent auditor’s report to the members of Auto Trader Group plc continued
Communications with the Auto Trader Group Plc’s Audit Committee
Our discussions with and reporting to the Audit Committee included:
•	 Our approach and conclusion on the appropriateness of the impairment assessment performed by management, and of the key assumptions made in determining the recoverable amount based  
on value in use; and 
•	 the adequacy of the consolidated financial statement disclosures, particularly as they relate to the sensitivity of the key assumptions.
Areas of particular auditor judgement
•	 The appropriateness of the model and in particular the key assumptions used in the model, including forecast revenue market share, the forecast period and the long term growth rate.
Our results
•	 We found the Group’s conclusion that there is no impairment of Autorama goodwill to be acceptable (2023: acceptable). 
Further information in the Annual Report and Accounts: See the Audit Committee Report on page 73 for details on how the Audit Committee considered the recoverable amount of Autorama goodwill  
as an area of financial statement risk and judgement, page 126 for the accounting policy on Impairment, and note 13 for the financial disclosures.
4.2 Recoverability of the Parent Company’s investment in Autorama (Parent Company)
Financial Statement Elements
Our assessment of risk vs FY23
Our results
FY24
FY23
Investment in Autorama UK Limited
£170.9m
£198.8m
↑	Our assessment is that the risk is higher than FY23. This reflects 
FY24 being the first full year since the Autorama acquisition and 
the judgement required to estimate growth in forecast revenue 
cash flows.
FY24: Acceptable
FY23: Acceptable
Description of the Key Audit Matter
Our response to the risk
The carrying value of the Parent Company’s investment in Autorama at 31 March 2024 was £170.9m 
(31 March 2023: £198.8m). 
Recoverable amount is the higher of fair value less cost to sell and value in use. The Parent Company 
has estimated the recoverable amount of the cash generating unit investment at 31 March 2024 based 
on value in use. 
We have identified a significant audit risk, and a key audit matter, over the recoverable amount of  
the investment in Autorama due to the judgement required to estimate forecast revenue cash flows, 
particularly the future number of new car leases transacted by Autorama. The new car market, 
including leasing, is impacted by changes in new car supply and the transition to electric vehicles.
The effect of these matters is that, as part of our risk assessment, we determined that the recoverable 
amount of the investment in Autorama has a high degree of estimation uncertainty, with a potential 
range of reasonable outcomes greater than our materiality for the parent company financial 
statements as a whole. 
The Parent Company financial statements (Note 3) disclose the sensitivity estimated by the Company.
Last year our key audit matter related to all of the company’s investments in subsidiaries. For the 
reasons above, our key audit matter in the current year relates only to the company’s investment  
in Autorama. We continue to perform procedures over the other investment in subsidiary.
We performed the tests below rather than seeking to rely on any of the company’s controls because 
the nature of the balance is such that we would expect to obtain audit evidence primarily through the 
detailed procedures described.
Our procedures to address the risk included:
•	 Assessing methodology: assessing management’s identification of whether there are any 
qualitative or quantitative impairment indicators in respect of the investments held. 
•	 Historical comparisons: we assessed the ability of the Group to forecast accurately, by 
comparing prior period forecasts of revenue growth assumptions to the actual outcomes. 
•	 Benchmarking assumptions: we challenged the revenue growth assumptions in the value in use 
calculation by comparing management’s assumption of growth in market share against external 
data (such as new car and leasing market data which reflect market expectations of the impact 
of climate change regulations). 
•	 Benchmarking assumptions: we compared the inputs for the long term growth rate and discount 
rate used in the value in use calculations to comparable market data.
•	 Sensitivity analysis: we performed our own sensitivity analysis, including a reasonably possible 
reduction in the value and timing of forecast revenue growth and an alternative long term growth 
rate to assess the level of sensitivity to these assumptions. 
•	 Assessing transparency: we assessed the Parent Company’s disclosures relating to the 
sensitivity of the outcome of the impairment assessment to a reasonably possible adverse 
changes in forecast revenue growth and long-term growth rate.
109
Auto Trader Group plc  Annual Report and Financial Statements 2024
Strategic report
Governance
Financial statements

116	 Consolidated income statement
104 – 162
104	 Independent auditor’s report to the 
	
members of Auto Trader Group plc
118	 Consolidated balance sheet
120	 Consolidated statement of cash flows
155	 Company balance sheet
161	 Unaudited five-year record
162	 Shareholder information
117	 Consolidated statement  
	
of comprehensive income
119	 Consolidated statement  
	
of changes in equity
121	 Notes to the consolidated 
	
financial statements
156	 Company statement  
	
of changes in equity
157	 Notes to the Company 
	
financial statements
Independent auditor’s report to the members of Auto Trader Group plc continued
Description of the Key Audit Matter
Our response to the risk
Communications with the Auto Trader Group plc’s Audit Committee
Our discussions with and reporting to the Audit Committee included:
•	 Our approach and conclusion on the appropriateness of the impairment assessment performed by management, and of the key assumptions made in determining the recoverable amount based  
on value in use; and 
•	 the adequacy of the Parent Company financial statement disclosures, particularly as they relate to the sensitivity of the key assumptions.
Areas of particular auditor judgement
•	 The appropriateness of the model and in particular the key assumptions used in the model, including forecast revenue market share, the forecast period and the long term growth rate.
Our results
•	 As a result of our work, we considered the quantum of the impairment provision recognised in the year to be acceptable (2023: no impairment recognised – acceptable).
4.3 Revenue recognition (Group)
Financial Statement Elements
Our assessment of risk vs FY23
Our results
FY24
FY23
Trade Retailer revenue
£450.0m
£406.8m
	Our assessment is that the risk is similar to FY23, reflecting how 
the majority of the Group’s revenue processing is performed 
and recognised on a consistent basis in both years. 
FY24: Acceptable
FY23: Acceptable
Description of the Key Audit Matter
Our response to the risk
Trade Retailer revenue primarily consists of fees for advertising on the Group’s website and related 
data and access services. There are a high volume of transactions, no significant concentration  
of customers and a variety of set packages. Retailers have the ability to select the combination  
of products they receive. 
Based on our cumulative audit experience, we have concluded that there is no material judgement  
or estimation in Trade Retailer revenue recognition and low risk of fraudulent material misstatement, 
given the low value and high volume of individual transactions. 
We continue to consider Trade Retailer revenue recognition to be a key audit matter as it is the main 
driver of the Group’s results and its size is reflected in the allocation of our resources in planning and 
executing the audit.
Our procedures to address the risk included:
•	 Control design and operation: testing the design, implementation and operating effectiveness of 
bank reconciliation controls, to provide evidence over reliability of cash data used in our tests of detail. 
•	 Accounting analysis: inspecting contractual terms, including modifications to standard terms agreed 
in the year, to identify performance obligations and determine the timing of revenue recognition. 
•	 Data comparisons: using computer assisted audit techniques to match sales information from 
the billing system to the accounting records. 
•	 Tests of detail: using computer assisted audit techniques to match the entire population of Trade 
Retailer sales transactions recorded in the accounts to the billing system and from the billing system 
to cash received and trade receivables (including accrued income) outstanding at the year end.
•	 Tests of detail: using computer assisted AI transaction scoring to identify high and medium risk 
Trade Retailer sales transactions, for testing using statistical sampling techniques.
Communications with the Auto Trader Group Plc’s Audit Committee
Our discussions with and reporting to the Audit Committee included:
•	 Our planned audit approach for revenue testing, including our rebuttal of the presumed risk of material misstatement of revenue as a result of fraud and our use of computer assisted audit techniques.
•	 Our findings from our computer assisted audit techniques, which matched sales transactions between the accounts, the billing system, and cash received and trade receivables outstanding at year end.
•	 Our findings from our AI transactional scoring procedure, which identified high or medium risk revenue transactions for substantive testing. 
Areas of particular auditor judgement
•	 We identified no areas of particular auditor judgement. 
Our results
•	 We considered the amount of Trade Retailer revenue recognised in the year to be acceptable (2023: acceptable).
Further information in the Annual Report and Accounts: See the Audit Committee Report on page 73 for details on how the Audit Committee considered revenue recognition as an area of financial statement 
risk and judgement, pages 122 to 123 for the accounting policy on Revenue, and note 5 for the financial disclosures.
110
Auto Trader Group plc  Annual Report and Financial Statements 2024
Strategic report
Governance
Financial statements

116	 Consolidated income statement
104 – 162
104	 Independent auditor’s report to the 
	
members of Auto Trader Group plc
118	 Consolidated balance sheet
120	 Consolidated statement of cash flows
155	 Company balance sheet
161	 Unaudited five-year record
162	 Shareholder information
117	 Consolidated statement  
	
of comprehensive income
119	 Consolidated statement  
	
of changes in equity
121	 Notes to the consolidated 
	
financial statements
156	 Company statement  
	
of changes in equity
157	 Notes to the Company 
	
financial statements
Independent auditor’s report to the members of Auto Trader Group plc continued
4.4 Identification and valuation of acquired intangible assets (Group)
The identification and valuation of acquired intangible assets was a key audit matter for the year ended 31 March 2023, following the Company’s acquisition of Autorama UK Limited (‘Autorama’) in that year. 
As there were no business combinations in the current year, we have not identified this key audit matter in our report this year. 
5. OUR ABILITY TO DETECT IRREGULARITIES, AND OUR RESPONSE 
FRAUD – IDENTIFYING AND RESPONDING TO RISKS OF MATERIAL MISSTATEMENT DUE TO FRAUD
Fraud risk 
assessment 
To identify risks of material misstatement due to fraud (‘fraud risks’) we assessed events or conditions that could indicate an incentive or pressure to commit fraud or provide  
an opportunity to commit fraud. Our risk assessment procedures included:
•	 Enquiring of directors, the Audit Committee, internal audit and the company secretary and inspection of policy documentation as to the Group’s high-level policies and 
procedures to prevent and detect fraud, including the outsourced internal audit function, and the Group’s channel for ‘whistleblowing’, as well as whether they have knowledge 
of any actual, suspected or alleged fraud; 
•	 Reading Board and other committee meeting minutes; 
•	 Considering remuneration incentive schemes and performance targets for management and directors, including the Group’s share based incentive schemes, comprising  
the Performance Share Plan, the Deferred Annual Bonus and the Single Incentive Plan Award; and
•	 Using analytical procedures to identify any unusual or unexpected relationships.
Risk communications We communicated identified fraud risks throughout the audit team and remained alert to any indications of fraud throughout the audit.
Fraud risks
As required by auditing standards and taking into account our overall knowledge of the control environment, we perform procedures to address the risk of management override  
of controls, in particular the risk that Group management may be in a position to make inappropriate accounting entries, and the risk of bias in accounting estimates and judgements 
such as goodwill impairment assumptions. 
On this audit we do not believe there is a fraud risk related to revenue recognition because there is no material judgement or estimation in revenue recognition and a low risk  
of fraudulent material misstatement, given the low value and high volume of individual transactions. 
We did not identify any additional fraud risks.
Procedures to 
address fraud risks
We performed procedures including: 
•	 Identifying journal entries to test for all full scope components based on risk criteria and comparing the identified entries to supporting documentation. These included those 
posted to unexpected accounts and those posted with unusual descriptions; and 
•	 Assessing whether the judgements made in making accounting estimates, including goodwill impairment, are indicative of a potential bias.
LAWS AND REGULATIONS – IDENTIFYING AND RESPONDING TO RISKS OF MATERIAL MISSTATEMENT RELATING TO COMPLIANCE WITH LAWS AND REGULATIONS
Laws and 
regulations risk 
assessment 
We identified areas of laws and regulations that could reasonably be expected to have a material effect on the financial statements from our general commercial and sector 
experience and through discussion with the directors and other management (as required by auditing standards), and discussed with the directors and other management the policies 
and procedures regarding compliance with laws and regulations. As the Group is regulated, our assessment of risks involved gaining an understanding of the control environment 
including the entity’s procedures for complying with regulatory requirements.
Risk communications We communicated identified laws and regulations throughout our team and remained alert to any indications of non-compliance throughout the audit.
Direct laws context 
and link to audit
The potential effect of these laws and regulations on the financial statements varies considerably. 
Firstly, the Group is subject to laws and regulations that directly affect the financial statements including financial reporting legislation (including related companies legislation), 
distributable profits legislation, taxation legislation, and pensions legislation in respect of defined benefit pension schemes and we assessed the extent of compliance with these  
laws and regulations as part of our procedures on the related financial statement items.
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Auto Trader Group plc  Annual Report and Financial Statements 2024
Strategic report
Governance
Financial statements

116	 Consolidated income statement
104 – 162
104	 Independent auditor’s report to the 
	
members of Auto Trader Group plc
118	 Consolidated balance sheet
120	 Consolidated statement of cash flows
155	 Company balance sheet
161	 Unaudited five-year record
162	 Shareholder information
117	 Consolidated statement  
	
of comprehensive income
119	 Consolidated statement  
	
of changes in equity
121	 Notes to the consolidated 
	
financial statements
156	 Company statement  
	
of changes in equity
157	 Notes to the Company 
	
financial statements
Independent auditor’s report to the members of Auto Trader Group plc continued
LAWS AND REGULATIONS – IDENTIFYING AND RESPONDING TO RISKS OF MATERIAL MISSTATEMENT RELATING TO COMPLIANCE WITH LAWS AND REGULATIONS
Most significant 
indirect law/ 
regulation areas
Secondly, the Group is subject to many other laws and regulations where the consequences of non-compliance could have a material effect on amounts or disclosures in the financial 
statements, for instance through the imposition of fines or litigation. We identified the following areas as those most likely to have such an effect: General Data Protection Regulation, 
FCA compliance, competition law, employment law, anti-bribery and anti-corruption and money laundering legislation. 
Auditing standards limit the required audit procedures to identify non-compliance with these laws and regulations to enquiry of the directors and other management and inspection 
of regulatory and legal correspondence, if any. Therefore if a breach of operational regulations is not disclosed to us or evident from relevant correspondence, an audit will not 
detect that breach.
CONTEXT
Context of the ability 
of the audit to detect 
fraud or breaches of 
law or regulation
Owing to the inherent limitations of an audit, there is an unavoidable risk that we may not have detected some material misstatements in the financial statements, even though we  
have properly planned and performed our audit in accordance with auditing standards. For example, the further removed non-compliance with laws and regulations is from the events 
and transactions reflected in the financial statements, the less likely the inherently limited procedures required by auditing standards would identify it. In addition, as with any audit, 
there remained a higher risk of non-detection of fraud, as fraud may involve collusion, forgery, intentional omissions, misrepresentations, or the override of internal controls. Our audit 
procedures are designed to detect material misstatement. We are not responsible for preventing non-compliance or fraud and cannot be expected to detect non-compliance with all 
laws and regulations.
6. OUR DETERMINATION OF MATERIALITY
The scope of our audit was influenced by our application of materiality. We set quantitative thresholds and overlay qualitative considerations to help us determine the scope of our audit and the nature,  
timing and extent of our procedures, and in evaluating the effect of misstatements, both individually and in the aggregate, on the financial statements as a whole. 
£16.5m
(FY23: £14.0m)
Materiality for the 
group financial 
statements as a 
whole
What we mean
A quantitative reference for the purpose of planning and performing our audit.
Basis for determining materiality and judgements applied
Materiality for the Group financial statements as a whole was set at £16.5m (FY23: £14.0m). This was determined with reference to a benchmark of profit before tax. 
Consistent with FY23, we determined that profit before tax remains the main benchmark for the Group as it is the metric in the primary statements which best reflects the focus  
of the financial statements’ users. 
Our Group materiality of £16.5m was determined by applying a percentage to profit before tax. When using a benchmark of profit before tax to determine overall materiality, KPMG’s 
approach for listed entities considers a guideline range of 3% – 5% of the measure. In setting overall Group materiality, we applied a percentage of 4.8% (FY23: 4.8%) to the benchmark. 
Materiality for the Parent Company financial statements as a whole was set at £12.8m (FY23: £13.0m), determined with reference to a benchmark of Parent Company total assets,  
of which it represents 0.75% (FY23: 0.75%).
£12.3m
(FY23: £10.5m)
Performance 
materiality
What we mean
Our procedures on individual account balances and disclosures were performed to a lower threshold, performance materiality, so as to reduce to an acceptable level the risk  
that individually immaterial misstatements in individual account balances add up to a material amount across the financial statements as a whole.
Basis for determining performance materiality and judgements applied
We have considered performance materiality at a level of 75% (FY23: 75%) of materiality for Auto Trader Group plc financial statements as a whole to be appropriate. 
The Parent Company performance materiality was set at £9.6m (FY23: £9.8m), which equates to 75% (FY23: 75%) of materiality for the Parent Company financial statements as a whole. 
We applied this percentage in our determination of performance materiality because we did not identify any factors indicating an elevated level of risk.
112
Auto Trader Group plc  Annual Report and Financial Statements 2024
Strategic report
Governance
Financial statements

116	 Consolidated income statement
104 – 162
104	 Independent auditor’s report to the 
	
members of Auto Trader Group plc
118	 Consolidated balance sheet
120	 Consolidated statement of cash flows
155	 Company balance sheet
161	 Unaudited five-year record
162	 Shareholder information
117	 Consolidated statement  
	
of comprehensive income
119	 Consolidated statement  
	
of changes in equity
121	 Notes to the consolidated 
	
financial statements
156	 Company statement  
	
of changes in equity
157	 Notes to the Company 
	
financial statements
Independent auditor’s report to the members of Auto Trader Group plc continued
£0.8m
(FY23: £0.7m)
Audit misstatement 
posting threshold
What we mean
This is the amount below which identified misstatements are considered to be clearly trivial from a quantitative point of view. We may become aware of misstatements below  
this threshold which could alter the nature, timing and scope of our audit procedures, for example if we identify smaller misstatements which are indicators of fraud. 
This is also the amount above which all misstatements identified are communicated to Auto Trader Group plc’s Audit Committee.
Basis for determining the audit misstatement posting threshold and judgements applied
We set our audit misstatement posting threshold at 5% (FY23: 5%) of our materiality for the Group financial statements. We also report to the Audit Committee any other identified 
misstatements that warrant reporting on qualitative grounds.
The overall materiality for the Group financial statements of £16.5m (FY23: £14.0m) compares as follows to the main financial statement caption amounts: 
Total Group revenue
Group profit before tax
Total Group assets
FY24
FY23
FY24
FY23
FY24
FY25
Financial statement Caption
£570.9m
£500.2m
£345.2m
£293.6m
£658.0m
£662.7m
Group Materiality as % of caption
2.9%
2.8%
4.8%
4.8%
2.5%
2.1%
7. THE SCOPE OF OUR AUDIT
Group scope 
What we mean
How the Group audit team determined the procedures to be performed across the Group.
Of the Group’s 6 (FY23: 6) reporting components, we subjected 1 (FY23: 1) to a full scope audit. We subjected 1 (FY23: 1) to specified audit procedures for Group purposes.  
The audit of these components and the audit of the Parent Company was performed by the Group team.
Scope
Number of components
Materiality applied
Full scope audit
1
£15.5m
Specified audit procedures
1
£12.8m
In addition, we have performed Group level analysis on the remaining components to determine whether further risks of material misstatement exist in those components.
The scope of the audit work performed was predominately substantive as we placed limited reliance upon the Group’s internal control over financial reporting.
113
Auto Trader Group plc  Annual Report and Financial Statements 2024
Strategic report
Governance
Financial statements

116	 Consolidated income statement
104 – 162
104	 Independent auditor’s report to the 
	
members of Auto Trader Group plc
118	 Consolidated balance sheet
120	 Consolidated statement of cash flows
155	 Company balance sheet
161	 Unaudited five-year record
162	 Shareholder information
117	 Consolidated statement  
	
of comprehensive income
119	 Consolidated statement  
	
of changes in equity
121	 Notes to the consolidated 
	
financial statements
156	 Company statement  
	
of changes in equity
157	 Notes to the Company 
	
financial statements
Independent auditor’s report to the members of Auto Trader Group plc continued
8. OTHER INFORMATION IN THE ANNUAL REPORT
The directors are responsible for the other information presented in the Annual Report together with the financial statements. Our opinion on the financial statements does not cover the other information 
and, accordingly, we do not express an audit opinion or, except as explicitly stated below, any form of assurance conclusion thereon. 
ALL OTHER INFORMATION 
Our responsibility 
Our responsibility is to read the other information and, in doing so, consider whether, based on our 
financial statements audit work, the information therein is materially misstated or inconsistent with 
the financial statements or our audit knowledge. 
Our reporting
Based solely on that work we have not identified material misstatements or inconsistencies in the  
other information. 
STRATEGIC REPORT AND DIRECTORS’ REPORT 
Our responsibility and reporting
Based solely on our work on the other information described above we report to you as follows: 
•	 we have not identified material misstatements in the strategic report and the directors’ report;
•	 in our opinion the information given in those reports for the financial year is consistent with the financial statements; and
•	 in our opinion those reports have been prepared in accordance with the Companies Act 2006.
DIRECTORS’ REMUNERATION REPORT 
Our responsibility 
We are required to form an opinion as to whether the part of the Directors’ Remuneration Report  
to be audited has been properly prepared in accordance with the Companies Act 2006. 
Our reporting
In our opinion the part of the Directors’ Remuneration Report to be audited has been properly prepared 
in accordance with the Companies Act 2006. 
CORPORATE GOVERNANCE DISCLOSURES 
Our responsibility 
We are required to perform procedures to identify whether there is a material inconsistency between 
the financial statements and our audit knowledge, and:
•	 the directors’ statement that they consider that the annual report and financial statements taken 
as a whole is fair, balanced and understandable, and provides the information necessary for 
shareholders to assess the Group’s position and performance, business model and strategy; 
•	 the section of the annual report describing the work of the Audit Committee, including the 
significant issues that the Audit Committee considered in relation to the financial statements,  
and how these issues were addressed; and
•	 the section of the annual report that describes the review of the effectiveness of the Group’s  
risk management and internal control systems.
Our reporting
Based on those procedures, we have concluded that each of these disclosures is materially consistent 
with the financial statements and our audit knowledge.
We are also required to review the part of the Corporate Governance Statement relating to the 
Group’s compliance with the provisions of the UK Corporate Governance Code specified by the 
Listing Rules for our review. 
We have nothing to report in this respect.
OTHER MATTERS ON WHICH WE ARE REQUIRED TO REPORT BY EXCEPTION 
Our responsibility 
Under the Companies Act 2006, we are required to report to you if, in our opinion: 
•	 adequate accounting records have not been kept by the Parent Company, or returns adequate  
for our audit have not been received from branches not visited by us; or 
•	 the Parent Company financial statements and the part of the Directors’ Remuneration Report  
to be audited are not in agreement with the accounting records and returns; or 
•	 certain disclosures of directors’ remuneration specified by law are not made; or
•	 we have not received all the information and explanations we require for our audit. 
Our reporting
We have nothing to report in these respects.
114
Auto Trader Group plc  Annual Report and Financial Statements 2024
Strategic report
Governance
Financial statements

116	 Consolidated income statement
104 – 162
104	 Independent auditor’s report to the 
	
members of Auto Trader Group plc
118	 Consolidated balance sheet
120	 Consolidated statement of cash flows
155	 Company balance sheet
161	 Unaudited five-year record
162	 Shareholder information
117	 Consolidated statement  
	
of comprehensive income
119	 Consolidated statement  
	
of changes in equity
121	 Notes to the consolidated 
	
financial statements
156	 Company statement  
	
of changes in equity
157	 Notes to the Company 
	
financial statements
Independent auditor’s report to the members of Auto Trader Group plc continued
9. RESPECTIVE RESPONSIBILITIES 
Directors’ responsibilities 
As explained more fully in their statement set out on page 103, the directors are responsible for: the preparation of the financial statements including being satisfied that they give a true and fair view; such 
internal control as they determine is necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error; assessing the Group and Parent 
Company’s ability to continue as a going concern, disclosing, as applicable, matters related to going concern; and using the going concern basis of accounting unless they either intend to liquidate the  
Group or the Parent Company or to cease operations, or have no realistic alternative but to do so. 
Auditor’s responsibilities 
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue our opinion in an 
auditor’s report. Reasonable assurance is a high level of assurance, but does not guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. 
Misstatements can arise from fraud or error and are considered material if, individually or in aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis  
of the financial statements. 
A fuller description of our responsibilities is provided on the FRC’s website at www.frc.org.uk/auditorsresponsibilities. 
The Company is required to include these financial statements in an annual financial report prepared under Disclosure Guidance and Transparency Rule 4.1.17R and 4.1.18R. This auditor’s report provides  
no assurance over whether the annual financial report has been prepared in accordance with those requirements. 
10. THE PURPOSE OF OUR AUDIT WORK AND TO WHOM WE OWE OUR RESPONSIBILITIES 
This report is made solely to the Company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the 
Company’s members those matters we are required to state to them in an auditor’s report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to  
anyone other than the Company and the Company’s members, as a body, for our audit work, for this report, or for the opinions we have formed. 
David Derbyshire (Senior Statutory Auditor)  
for and on behalf of KPMG LLP, Statutory Auditor  
Chartered Accountants  
1 St Peter’s Square 
Manchester 
M2 3AE
30 May 2024
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Auto Trader Group plc  Annual Report and Financial Statements 2024
Strategic report
Governance
Financial statements

116	 Consolidated income statement
104 – 162
104	 Independent auditor’s report to the 
	
members of Auto Trader Group plc
118	 Consolidated balance sheet
120	 Consolidated statement of cash flows
155	 Company balance sheet
161	 Unaudited five-year record
162	 Shareholder information
117	 Consolidated statement  
	
of comprehensive income
119	 Consolidated statement  
	
of changes in equity
121	 Notes to the consolidated 
	
financial statements
156	 Company statement  
	
of changes in equity
157	 Notes to the Company 
	
financial statements
Consolidated income statement
For the year ended 31 March 2024
Note
2024
£m
2023
£m
Revenue
5
570.9
500.2
Operating costs
4
(225.0)
(225.1)
Share of profit from joint ventures, net of tax
16
2.8
2.5
Operating profit
6
348.7
277.6
Net finance costs
9
(3.5)
(3.1)
Profit on disposal of subsidiary
10
–
19.1
Profit before taxation
345.2
293.6
Taxation
11
(88.3)
(59.7)
Profit for the year attributable to equity holders of the parent
256.9
233.9
Basic earnings per share (pence) 
12
28.15
25.01
Diluted earnings per share (pence)
12
28.07
24.77
The accompanying notes form part of these financial statements.
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Auto Trader Group plc  Annual Report and Financial Statements 2024
Strategic report
Governance
Financial statements

116	 Consolidated income statement
104 – 162
104	 Independent auditor’s report to the 
	
members of Auto Trader Group plc
118	 Consolidated balance sheet
120	 Consolidated statement of cash flows
155	 Company balance sheet
161	 Unaudited five-year record
162	 Shareholder information
117	 Consolidated statement  
	
of comprehensive income
119	 Consolidated statement  
	
of changes in equity
121	 Notes to the consolidated 
	
financial statements
156	 Company statement  
	
of changes in equity
157	 Notes to the Company 
	
financial statements
Consolidated statement of comprehensive income
For the year ended 31 March 2024
Note
2024
£m
2023
£m
Profit for the year
256.9
233.9
Other comprehensive income
Items that may be subsequently reclassified to profit or loss
Exchange differences on translation of foreign operations 
–
(0.3)
Realisation of cumulative currency translation differences
–
0.4
–
0.1
Items that will not be reclassified to profit or loss
Remeasurements of post-employment benefit obligations, net of tax
25
(0.1)
(0.4)
Other comprehensive income for the year, net of tax
(0.1)
(0.3)
Total comprehensive income for the year attributable to equity holders of the parent
256.8
233.6
 The accompanying notes form part of these financial statements.
117
Auto Trader Group plc  Annual Report and Financial Statements 2024
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Governance
Financial statements

116	 Consolidated income statement
104 – 162
104	 Independent auditor’s report to the 
	
members of Auto Trader Group plc
118	 Consolidated balance sheet
120	 Consolidated statement of cash flows
155	 Company balance sheet
161	 Unaudited five-year record
162	 Shareholder information
117	 Consolidated statement  
	
of comprehensive income
119	 Consolidated statement  
	
of changes in equity
121	 Notes to the consolidated 
	
financial statements
156	 Company statement  
	
of changes in equity
157	 Notes to the Company 
	
financial statements
Consolidated balance sheet
At 31 March 2024
Note
2024
£m
2023
£m
Assets
Non-current assets
Intangible assets
13
487.7
501.0
Property, plant and equipment
14
14.9
15.9
Retirement benefit surplus
25
0.6
0.5
Net investments in joint ventures
16
48.2
49.3
Other investments
17
1.3
2.3
552.7
569.0
Current assets
Inventory
19
2.6
3.6
Trade and other receivables 
18
83.3
72.9
Current income tax assets
0.7
0.6
Cash and cash equivalents
20
18.7
16.6
105.3
93.7
Total assets
658.0
662.7
Equity and liabilities
Equity attributable to equity holders of the parent
Share capital
26
9.2
9.3
Share premium
182.6
182.6
Retained earnings
1,420.5
1,390.3
Own shares held
27
(31.3)
(26.0)
Capital reorganisation reserve
(1,060.8)
(1,060.8)
Capital redemption reserve
1.4
1.2
Other reserves
30.7
30.7
Total equity
552.3
527.3
Liabilities
Non-current liabilities
Borrowings
22
27.7
57.5
Provisions 
23
1.6
1.3
Lease liabilities
15
2.4
4.6
Deferred income
5
7.8
8.3
Deferred taxation liabilities
24
2.9
5.8
42.4
77.5
Note
2024
£m
2023
£m
Current liabilities
Trade and other payables
21
60.1
53.6
Provisions 
23
0.8
0.7
Lease liabilities
15
2.4
2.5
Borrowings
22
–
1.1
63.3
57.9
Total liabilities
105.7
135.4
Total equity and liabilities
658.0
662.7
The accompanying notes form part of these financial statements. The financial statements were 
approved by the Board of Directors on 30 May 2024 and authorised for issue:
Jamie Warner 
Chief Financial Officer 
Auto Trader Group plc  
Registered number: 09439967 
30 May 2024
118
Auto Trader Group plc  Annual Report and Financial Statements 2024
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Governance
Financial statements

116	 Consolidated income statement
104 – 162
104	 Independent auditor’s report to the 
	
members of Auto Trader Group plc
118	 Consolidated balance sheet
120	 Consolidated statement of cash flows
155	 Company balance sheet
161	 Unaudited five-year record
162	 Shareholder information
117	 Consolidated statement  
	
of comprehensive income
119	 Consolidated statement  
	
of changes in equity
121	 Notes to the consolidated 
	
financial statements
156	 Company statement  
	
of changes in equity
157	 Notes to the Company 
	
financial statements
Consolidated statement of changes in equity
For the year ended 31 March 2024
Note
Share
capital
£m
Share
premium
£m
Retained
earnings
£m
Own shares
 held
£m
Capital
reorganisation reserve
£m
Capital
redemption reserve
£m
Other
reserves
£m
Total
equity
£m
Balance at 31 March 2022
9.5
182.6
1,332.4
(22.4)
(1,060.8)
1.0
30.2
472.5
Profit for the year
–
–
233.9
–
–
–
–
233.9
Other comprehensive income:
Currency translation differences 
–
–
–
–
–
–
(0.3)
(0.3)
Realisation of cumulative currency translation differences
–
–
–
–
–
–
0.4
0.4
Remeasurements of post-employment benefit obligations, net of tax
25
–
–
(0.4)
–
–
–
–
(0.4)
Total comprehensive income, net of tax
–
–
233.5
–
–
–
0.1
233.6
Transactions with owners
Employee share schemes – value of employee services
30
–
–
44.6
–
–
–
–
44.6
Exercise of employee share schemes
–
–
(3.6)
5.1
–
–
0.4
1.9
Tax impact of employee share schemes
–
–
0.4
–
–
–
–
0.4
Purchase of own shares for treasury
–
–
–
(8.7)
–
–
–
(8.7)
Purchase of own shares for cancellation
(0.2)
–
(139.3)
–
–
0.2
–
(139.3)
Dividends paid
–
–
(77.7)
–
–
–
–
(77.7)
Total transactions with owners, recognised directly in equity
(0.2)
–
(175.6)
(3.6)
–
0.2
0.4
(178.8)
Balance at 31 March 2023
9.3
182.6
1,390.3
(26.0)
(1,060.8)
1.2
30.7
527.3
Profit for the year
–
–
256.9
–
–
–
–
256.9
Other comprehensive income:
Remeasurements of post-employment benefit obligations, net of tax
25
–
–
(0.1)
–
–
–
–
(0.1)
Total comprehensive income, net of tax
–
–
256.8
–
–
–
–
256.8
Transactions with owners
Employee share schemes – value of employee services
30
–
–
17.9
–
–
–
–
17.9
Exercise of employee share schemes
–
–
(4.0)
5.8
–
–
–
1.8
Tax impact of employee share schemes
–
–
(0.3)
–
–
–
–
(0.3)
Purchase of own shares for treasury
–
–
–
(11.1)
–
–
–
(11.1)
Purchase of own shares for cancellation
(0.2)
–
(159.7)
–
–
0.2
–
(159.7)
Issue of ordinary shares
0.1
–
(0.1)
–
–
–
–
–
Dividends paid
–
–
(80.4)
–
–
–
–
(80.4)
Total transactions with owners, recognised directly in equity
(0.1)
–
(226.6)
(5.3)
–
0.2
–
(231.8)
Balance at 31 March 2024
9.2
182.6
1,420.5
(31.3)
(1,060.8)
1.4
30.7
552.3
The accompanying notes form part of these financial statements.
119
Auto Trader Group plc  Annual Report and Financial Statements 2024
Strategic report
Governance
Financial statements

116	 Consolidated income statement
104 – 162
104	 Independent auditor’s report to the 
	
members of Auto Trader Group plc
118	 Consolidated balance sheet
120	 Consolidated statement of cash flows
155	 Company balance sheet
161	 Unaudited five-year record
162	 Shareholder information
117	 Consolidated statement  
	
of comprehensive income
119	 Consolidated statement  
	
of changes in equity
121	 Notes to the consolidated 
	
financial statements
156	 Company statement  
	
of changes in equity
157	 Notes to the Company 
	
financial statements
Consolidated statement of cash flows
For the year ended 31 March 2024
Note
2024
£m
2023
£m
Cash flows from operating activities
Cash generated from operations
29
379.0
327.4
Income taxes paid
(91.5)
(60.5)
Net cash generated from operating activities
287.5
266.9
Cash flows from investing activities
Purchases of intangible assets
(0.2)
(1.0)
Purchases of property, plant and equipment 
(3.6)
(2.4)
Proceeds from sale of property, plant and equipment
0.2
1.8
Dividends received from joint ventures
16
3.9
2.9
Interest received on cash and cash equivalents
0.5
0.3
Payment for acquisition of subsidiary, net of cash acquired
31
–
(144.2)
Payment of deferred consideration for acquisition of subsidiary
31
–
(8.1)
Payment for acquisition of shares in investment entities 
–
(1.3)
Proceeds on disposal of shares in investment entities 
1.0
–
Proceeds on disposal of subsidiary, net of cash disposed 
10
–
25.6
Net cash used in investing activities
1.8
(126.4)
Cash flows from financing activities
Dividends paid to Company’s shareholders
28
(80.4)
(77.7)
Drawdown of Syndicated revolving credit facility
22
57.0
110.0
Repayment of Syndicated revolving credit facility
22
(87.0)
(50.0)
Repayment of other debt
22
(1.1)
(4.0)
Proceeds from loan
22
–
1.1
Payment of refinancing fees
22
(0.5)
(1.4)
Payment of interest on borrowings 
33
(3.4)
(3.3)
Payment of lease liabilities
15
(2.7)
(2.9)
Purchase of own shares for cancellation
26
(158.9)
(138.6)
Purchase of own shares for treasury
27
(11.0)
(8.7)
Payment of fees on purchase of own shares
(0.9)
(0.7)
Contributions to defined benefit pension scheme
25
(0.1)
(1.0)
Proceeds from exercise of share-based incentives
1.8
2.0
Net cash used in financing activities
(287.2)
(175.2)
Net increase/(decrease) in cash and cash equivalents
2.1
(34.7)
Cash and cash equivalents at beginning of year
20
16.6
51.3
Cash and cash equivalents at end of year
20
18.7
16.6
 The accompanying notes form part of these financial statements.
120
Auto Trader Group plc  Annual Report and Financial Statements 2024
Strategic report
Governance
Financial statements

116	 Consolidated income statement
104 – 162
104	 Independent auditor’s report to the 
	
members of Auto Trader Group plc
118	 Consolidated balance sheet
120	 Consolidated statement of cash flows
155	 Company balance sheet
161	 Unaudited five-year record
162	 Shareholder information
117	 Consolidated statement  
	
of comprehensive income
119	 Consolidated statement  
	
of changes in equity
121	 Notes to the consolidated 
	
financial statements
156	 Company statement  
	
of changes in equity
157	 Notes to the Company 
	
financial statements
Notes to the consolidated financial statements
1. GENERAL INFORMATION
Auto Trader Group plc is a public limited company which is listed on the London Stock Exchange  
and is domiciled and incorporated in the United Kingdom under the Companies Act 2006. The 
Consolidated financial statements of the Company as at and for the year ended 31 March 2024 
comprise the Company and its interest in subsidiaries (together referred to as ‘the Group’).  
The Group’s principal business is the operation of the Auto Trader platforms which form the UK’s  
largest automotive marketplace.
The Consolidated financial statements of the Group as at and for the year ended 31 March 2024  
are available upon request to the Company Secretary from the Company’s registered office at  
4th Floor, 1 Tony Wilson Place, Manchester, M15 4FN or are available on the corporate website at 
plc.autotrader.co.uk.
Basis of preparation
The Consolidated financial statements have been prepared in accordance with the requirements  
of the Companies Act 2006 and in accordance with UK-adopted international accounting standards.
The Consolidated financial statements have been prepared on the going concern basis and under the 
historical cost convention, except for equity investments and defined benefit pension scheme assets, 
which are carried at fair value. 
Functional and presentation currency
The Consolidated financial statements are presented in sterling (£), which is the Group’s presentation 
currency, and rounded to the nearest hundred thousand (£0.1m) except when otherwise indicated.
Basis of consolidation
Subsidiaries are all entities over which the Group has control. Control exists when the Group has 
existing rights that give it the ability to direct the relevant activities of an entity and has the ability  
to affect the returns the Group will receive as a result of its involvement with the entity. In assessing 
control, potential voting rights that are currently exercisable or convertible are taken into account. 
The financial statements of subsidiaries are included in the Consolidated financial statements from 
the date that control commences until the date that control ceases. 
The acquisition method of accounting is used to account for the acquisition of subsidiaries by  
the Group. The cost of an acquisition is measured as the fair value of the assets given, equity 
instruments issued, and liabilities incurred or assumed at the date of exchange. Costs directly 
attributable to the acquisition are expensed. Identifiable assets acquired and liabilities and 
contingent liabilities assumed in a business combination are measured initially at their fair values  
at the acquisition date, irrespective of the extent of any non-controlling interest. The excess of  
the consideration transferred, the amount of any non-controlling interest in the acquiree and the 
acquisition-date fair value of any previous equity interest in the acquiree over the fair value of the 
identifiable net assets acquired is recorded as goodwill. If the total of consideration transferred, 
non-controlling interest recognised and previously held interest measured is less than the fair  
value of the net assets of the subsidiary acquired in the case of a bargain purchase, the difference  
is recognised directly in the income statement. 
When the Group disposes of a subsidiary, it derecognises the assets and liabilities of the subsidiary. 
Any resulting gain or loss is recognised in the income statement.
Intercompany transactions and balances between Group companies are eliminated on consolidation.
A joint arrangement is an arrangement over which the Group and one or more third parties have joint 
control. These joint arrangements are in turn classified as: joint ventures whereby the Group has rights 
to the net assets of the arrangement, rather than rights to its assets and obligations for its liabilities; 
and joint operations whereby the Group has rights to the assets and obligations for the liabilities 
relating to the arrangement.
Associates are all entities over which the Group has significant influence but not control, generally 
accompanying a shareholding of between 20% and 50% of the voting rights. Where significant 
influence is not demonstrated but the shareholding is between 20% and 50%, the Group would account 
for its interest as an investment. All investments are initially recognised at cost and the carrying value 
is reviewed for impairment.
Going concern
During the year ended 31 March 2024 the Group has continued to generate significant cash from 
operations. The Group has an overall positive net asset position and had cash balances of £18.7m  
at 31 March 2024 (2023: £16.6m). During the year £250.3m was returned to shareholders through share 
buybacks and dividends (2023: £225.0m).
The Group has access to a Syndicated revolving credit facility (the ‘Syndicated RCF’). At 31 March 2024 
the Group had £30.0m (2023: £60.0m) drawn of its £200.0m Syndicated RCF. On 2 February 2024,  
the Group extended the term of its Syndicated RCF for one year and it is therefore now available until 
February 2029.
Cash flow projections for a period of not less than 12 months from the date of this report have been 
prepared. Stress case scenarios have been modelled to make the assessment of going concern, 
taking into account severe but plausible potential impacts of a severe economic downturn, 
ransomware attack and a new market entrant within the next 12 months. The results of the stress 
testing demonstrated that due to the Group’s significant free cash flow, access to the Syndicated 
RCF and the Board’s ability to adjust the discretionary share buyback programme, the Group would 
be able to withstand the impact and remain cash generative. Subsequent to the year end, the 
Group has generated cash flows in line with its forecast and there are no events that have adversely 
impacted the Group’s liquidity.
The Directors, after making enquiries and on the basis of current financial projections and facilities 
available, believe that the Group has adequate financial resources to continue in operation for  
a period not less than 12 months from the date of this report. For this reason, they continue to adopt 
the going concern basis in preparing the financial statements.
Accounting estimates and judgements
The preparation of financial statements in conformity with UK-adopted international accounting 
standards requires the use of certain accounting estimates and assumptions. It also requires 
management to exercise its judgement in the process of applying the Group’s accounting policies. 
Estimates and judgements are continually evaluated and are based on historical experience and 
other factors, including expectations of future events that are believed to be reasonable under  
the circumstances.
There are no accounting estimates or judgements at the financial year end which have a significant 
risk of resulting in a material adjustment to the carrying amounts of assets and liabilities within the 
next financial year. Other accounting estimates and judgements include:
121
Auto Trader Group plc  Annual Report and Financial Statements 2024
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Governance
Financial statements

104 – 162
Notes to the consolidated financial statements continued
116	 Consolidated income statement
104	 Independent auditor’s report to the 
	
members of Auto Trader Group plc
118	 Consolidated balance sheet
120	 Consolidated statement of cash flows
155	 Company balance sheet
161	 Unaudited five-year record
162	 Shareholder information
117	 Consolidated statement  
	
of comprehensive income
119	 Consolidated statement  
	
of changes in equity
121	 Notes to the consolidated 
	
financial statements
156	 Company statement  
	
of changes in equity
157	 Notes to the Company 
	
financial statements
1. GENERAL INFORMATION CONTINUED
Carrying values of goodwill (judgement and estimate)
The Group tests annually whether goodwill held by the Group has suffered any impairment in 
accordance with the accounting policy stated within note 2. The Group has two cash-generating 
units, Digital and Autorama. Estimation is required for the assumptions used in the calculation of 
the recoverable amounts of each cash-generating unit, the most significant assumptions relating 
to the forecast market share growth of Autorama (note 13).
2. SIGNIFICANT ACCOUNTING POLICIES
Changes in significant accounting policies
New and amended standards adopted by the Group
The following amendments to standards have been adopted by the Group for the first time for the 
financial year beginning on 1 April 2023:
•	 IFRS 17 Insurance Contracts
•	 Disclosure of Accounting Policies (Amendments to IAS 1 and IFRS Practice Statement 2)
•	 Definition of Accounting Estimates (Amendments to IAS 8)
•	 Deferred Tax Related to Assets and Liabilities Arising from a Single Transaction (Amendments 
to IAS 12)
The adoption of these amendments has had no material effect on the Group’s Consolidated  
financial statements.
Standards, amendments and interpretations to existing standards that are not yet effective
There are a number of amendments to IFRS that have been issued by the IASB that, when endorsed  
in the UK, will become effective in a subsequent accounting period including:
•	 Lease Liability in a Sale and Leaseback (Amendments to IFRS 16)
•	 Supplier Finance Arrangements (Amendments to IAS 7 and IFRS 7)
•	 Lack of Exchangeability (Amendments to IAS 21)
•	 Sale or Contribution of Assets between an Investor and its Associate or Joint Venture 
(Amendments to IFRS 10 and IAS 28)
The Group has evaluated these changes and none are expected to have a material impact on the 
Consolidated financial statements. 
The Group has early adopted the amendments to IAS 1 – Classification of Liabilities as Current or 
Non-current and Non-current Liabilities with Covenants, which are required to be effective from 
1 January 2024. The amendments do not have any material impact on the Group’s financial 
statements.
Existing significant accounting policies
The following accounting policies applied by the Group have been applied consistently to all periods 
presented in the Consolidated financial statements.
Revenue
Revenue is measured based on the consideration specified in a contract with a customer and is 
recognised when a customer obtains control of the services. Revenue is stated net of discounts, 
rebates, refunds and value-added tax.
Revenue principally represents the amounts receivable from customers for advertising on the Group’s 
platforms but also includes non-advertising services such as vehicle leasing transactions and data 
services. The different types of products and services offered to customers along with the nature and 
timing of satisfaction of performance obligations are set out as follows:
(i) Trade revenue
Trade revenue comprises fees from retailers, Home Traders and logistics customers for advertising  
on the Group’s platforms and customers utilising the Group’s other services.
Retailer revenue
Retailer customers pay a monthly subscription fee to advertise their stock on the Group’s platforms. 
Control is obtained by customers across the life of the contract as their stock is continually listed. 
Contracts for these services are agreed at a retailer or retailer group level and are ongoing subject  
to a 30-day notice period. Revenue is invoiced monthly in arrears.
Retailers have the option to enhance their presence on the platform through additional products, 
each of which has a distinct performance obligation. For products that provide enhanced exposure 
across the life of the product, control is passed to the customer over time. Revenue is only recognised 
at a point in time for additional advertising products where the customer does not receive the benefit 
until they choose to apply the product. Additional advertising products are principally billed on a 
monthly subscription basis in line with their core advertising package, however certain products are 
billed on an individual charge basis. 
The Group also generates revenue from retailers for data and valuation services under a variety of 
contractual arrangements, with each service being a separate performance obligation. Control is 
obtained by customers either across the life of the contract where customers are licensed to use the 
Group’s services or at a point in time when a one-off data service is provided. Digital retailing revenue 
is generated from retailers who pay a percentage of the vehicle list price when a consumer submits  
a deal. Each deal is a separate performance obligation and control is obtained at a point in time.
Contract modifications occur on a regular basis as customers change their stock levels or add or 
remove additional advertising products from their contracts. Following a contract modification, the 
customer is billed in line with the delivery of the remaining performance obligations. A receivable is 
recognised only when the Group’s right to consideration is only conditional on the passage of time.
Home Trader revenue
Home Trader customers pay a fee in advance to advertise a vehicle on the Group’s platform for a 
specified period of time. Revenue is deferred until the customer obtains control over the services. 
Control is obtained by customers across the life of the contract as their vehicle is continually listed. 
Contracts for these services are typically entered into for a period of between two and six weeks.
Logistics revenue
Logistics customers pay a monthly subscription fee for access to the Group’s AT Moves platform. 
Control is obtained by customers across the life of the contract as their access is continuous. 
Contracts for these services are agreed at a customer level and are ongoing subject to a 30-day 
notice period. Logistics customers have the option to bid on vehicle moves advertised by retailers  
on the platform. The logistics customer pays a fee if they are successful in obtaining business from 
retailers through the Group’s marketplace. Revenue is recognised at the point in time when the vehicle 
move has been completed. A receivable is recognised only when the Group’s right to consideration  
is only conditional on the passage of time.
122
Auto Trader Group plc  Annual Report and Financial Statements 2024
Strategic report
Governance
Financial statements

104 – 162
Notes to the consolidated financial statements continued
116	 Consolidated income statement
104	 Independent auditor’s report to the 
	
members of Auto Trader Group plc
118	 Consolidated balance sheet
120	 Consolidated statement of cash flows
155	 Company balance sheet
161	 Unaudited five-year record
162	 Shareholder information
117	 Consolidated statement  
	
of comprehensive income
119	 Consolidated statement  
	
of changes in equity
121	 Notes to the consolidated 
	
financial statements
156	 Company statement  
	
of changes in equity
157	 Notes to the Company 
	
financial statements
2. SIGNIFICANT ACCOUNTING POLICIES CONTINUED 
Data revenue
Data customers pay a subscription fee to access elements of Auto Trader’s vehicle database or to 
access the Fleetware software. Control is transferred to customers across the life of the contract 
where customers have continuous access to the database or the software.
AutoConvert revenue
AutoConvert customers pay a monthly subscription fee to access the AutoConvert platform. Control 
is transferred to customers across the life of the contract where customers have continuous access 
to the platform and revenue is recognised across this period. Ancillary AutoConvert revenues are 
charged on a per transaction basis and revenue is recognised at the point in time that these services 
are provided.
(ii) Consumer Services revenue
Consumer Services comprises fees from private sellers for vehicle advertisements on the Group’s 
websites, and third-party partners who provide services to consumers relating to their motoring needs, 
such as insurance and loan finance. Private customers pay a fee in advance to advertise a vehicle on the 
Group’s platform for a specified period of time. Control is obtained by customers across the life of the 
contract as their stock is continually listed. Contracts for these services are typically entered into for 
a period of between two and six weeks and revenue is recognised over this time. 
Revenue is also generated from third-party partners who utilise the Group’s platforms to advertise 
their products under a variety of contractual arrangements, with each service being a separate 
performance obligation. Control is obtained by customers at a point in time when the service is 
provided. Revenue is also generated through Instant Offer, providing consumers with a guaranteed 
price for their vehicle offered by a third-party buyer. The Group’s fee is recognised as revenue when 
the consumer’s vehicle is collected by the third-party buyer. Similarly, a small amount of revenue  
is generated via an agreement with Dealer Auction (our joint venture), when retailers purchase a 
consumer’s vehicle via Dealer Auction’s platform. Revenue is recognised when the vehicle is listed 
as sold.
(iii) Manufacturer and Agency revenue
Revenue is generated from manufacturers and their advertising agencies for placing display 
advertising for their brand or vehicle on the Group’s websites under a variety of contractual 
arrangements, with each service being a separate performance obligation. Control is obtained by 
customers across the life of the contract as their advertising is displayed on the different platforms. 
Rebates are present in the contractual arrangements with customers and are awarded either in cash 
or value of services based upon annual spend; an estimate of the annualised spend is made at the 
reporting date to determine the amount of revenue to be recognised. A small proportion of revenue 
relates to manufacturers who sell direct to consumers using our new car market extension product. 
Manufacturers pay a monthly subscription fee to advertise their stock on the Group’s platforms. 
Control is obtained by manufacturers across the life of the contract as their stock is continually listed. 
Contracts for these services are agreed at a manufacturer or manufacturer group level and are 
ongoing subject to a 30-day notice period. Revenue is invoiced monthly in arrears.
(iv) Autorama revenue
Autorama revenue comprises consideration received from the sale of new vehicles and accessories 
as well as commission received for facilitating the lease of new vehicles.
Vehicle & Accessory sales revenue
Vehicle & Accessory sales revenue is generated from new vehicles which are purchased from  
an original equipment manufacturer (‘OEM’) or retailer and then sold to a lease funder. Control is 
obtained by the funder at a point in time when the vehicle is delivered and revenue is only recognised 
at this point. Additional accessories can be added to vehicles at extra cost upon the request of  
the funder, and control is once again obtained by the funder at a point in time when the vehicle is 
delivered. Where the Group obtains control of vehicles or accessories in advance of selling those 
goods to a funder, including holding inventory risk, then the Group is acting as principal and revenue 
and cost of sales are reported on a gross basis. Where the Group does not obtain control of vehicles, 
revenue is recorded as the value of the related commission and recognised as described below.
Commission & Ancillary revenue
Commission & Ancillary revenue is generated from commission received from lease funders for 
facilitating the lease of new vehicles via advertisement on the Company online marketplaces. Control 
is obtained by the funder at a point in time when the lease is live and revenue is only recognised at this 
point. Ancillary Autorama revenues are charged on a per transaction basis and revenue is recognised 
at the point in time that these services are provided. 
Rebates are present in the contractual arrangements with funders and are awarded in cash based 
upon the quarterly number of vehicles provided. Similarly, rebates are present in the contractual 
arrangements with OEMs and are awarded in cash based upon the quarterly number of vehicles 
purchased. Revenue is recognised as volume targets are met.
Employee benefits
The Group operates several pension schemes and all except one are defined contribution schemes. 
Within the UK all pension schemes set up prior to 2001 have been closed to new members and only  
one defined contribution scheme is now open to new employees.
a) Defined contribution scheme
The assets of the defined contribution scheme are held separately from those of the Group in 
independently administered funds. The costs in respect of this Scheme are charged to the income 
statement as incurred.
b) Defined benefit scheme
The Group operates one defined benefit pension scheme that is closed to new members. The asset  
or liability recognised in the balance sheet in respect of the defined benefit scheme is the present 
value of the defined benefit obligation at the balance sheet date less the fair value of the Scheme’s 
assets. The defined benefit obligation is calculated annually by independent actuaries using the 
projected unit credit method. The present value of the defined benefit obligation is determined by 
discounting the estimated future cash outflows using interest rates of high-quality corporate bonds 
that are denominated in the currency in which the benefits will be paid, and that have terms to 
maturity approximating those of the related pension liability. Remeasurement gains and losses 
arising from experience adjustments and changes in actuarial assumptions are charged or credited 
to equity in other comprehensive income in the period in which they arise. Any Scheme surplus (to the 
extent it can be recovered) or deficit is recognised in full on the balance sheet. Contributions paid to 
the Scheme by the Group have been classified as financing activities in the Consolidated statement 
of cash flows as there are no remaining active members within the Scheme.
123
Auto Trader Group plc  Annual Report and Financial Statements 2024
Strategic report
Governance
Financial statements

104 – 162
Notes to the consolidated financial statements continued
116	 Consolidated income statement
104	 Independent auditor’s report to the 
	
members of Auto Trader Group plc
118	 Consolidated balance sheet
120	 Consolidated statement of cash flows
155	 Company balance sheet
161	 Unaudited five-year record
162	 Shareholder information
117	 Consolidated statement  
	
of comprehensive income
119	 Consolidated statement  
	
of changes in equity
121	 Notes to the consolidated 
	
financial statements
156	 Company statement  
	
of changes in equity
157	 Notes to the Company 
	
financial statements
2. SIGNIFICANT ACCOUNTING POLICIES CONTINUED
c) Share-based payments
Equity-settled awards are valued at the grant date, and the fair value is charged as an expense in the 
income statement spread over the vesting period. Fair value of the awards is measured using Black-
Scholes and Monte Carlo pricing models. The credit side of the entry is recorded in equity. Cash-settled 
awards are revalued at each reporting date with the fair value of the award charged to the profit and 
loss account over the vesting period and the credit side of the entry recognised as a liability.
Research and development
Research and development expenditure is charged against profits in the year in which it is incurred, 
unless it is development that meets the criteria for capitalisation set out in IAS 38 – Intangible Assets.
Operating profit
Operating profit is the profit of the Group (including the Group’s share of profit from joint ventures) 
before finance income, finance costs, profit on disposal of subsidiaries which do not meet the 
definition of a discontinued operation, and taxation.
Finance income and costs
Finance income is earned on bank deposits and finance costs are incurred on bank borrowings and vehicle 
stocking loans. Both are recognised in the income statement in the period in which they are incurred.
Taxation
The tax expense for the period comprises current and deferred taxation. Tax is recognised in the 
income statement, except to the extent that it relates to items recognised in ‘other comprehensive 
income’ or directly in equity. In this case the tax is also recognised in other comprehensive income or 
directly in equity, respectively. Management periodically evaluates positions taken in tax returns with 
respect to situations in which applicable tax regulation is subject to interpretation. It establishes 
provisions, where appropriate, on the basis of amounts expected to be paid to the tax authorities.
Current taxation is provided at amounts expected to be paid (or recovered) calculated using the rates 
of tax and laws that have been enacted or substantively enacted at the balance sheet date in the 
countries where the Group operates and generates taxable income.
Deferred taxation is provided in full, using the liability method, on temporary differences arising 
between the tax base of assets and liabilities and their carrying amounts are included in the 
Consolidated financial statements. Deferred taxation is determined using tax rates and laws that 
have been enacted or substantively enacted by the balance sheet date and are expected to apply 
when the related deferred tax asset is realised or the deferred tax liability is settled.
Deferred taxation assets are recognised only to the extent that it is probable that future taxable  
profit will be available against which the temporary differences can be utilised.
Deferred taxation is provided on temporary differences arising on investments in subsidiaries and 
interests in joint ventures, except where the timing of the reversal of the temporary difference  
is controlled by the Group and it is probable that the temporary difference will not reverse in the 
foreseeable future. Deferred taxation assets and liabilities are offset when there is a legally 
enforceable right to offset current tax assets against current tax liabilities and when the deferred 
taxation assets and liabilities relate to taxes levied by the same taxation authority on either the taxable 
entity or different taxable entities where there is an intention to settle the balance on a net basis.
The Group has determined that the global minimum top-up tax, which is a liability under Pillar Two 
legislation, is an income tax in the scope of IAS 12. The Group does not expect a liability to Pillar  
Two top-up tax based on its effective rate of corporation tax paid and because its consolidated 
revenue is below the minimum threshold of €750m.
Leases
At inception of a contract, the Group assesses whether or not a contract is, or contains, a lease. A contract 
is, or contains, a lease if the contract conveys the right to control the use of an identified asset for a period 
of time in exchange for consideration. When a lease is recognised in a contract the Group recognises 
a right of use asset and a lease liability at the lease commencement date other than as noted below.
The right of use asset is initially measured at cost, which comprises the initial amount of the lease 
liability adjusted for any lease prepayments made at or before the commencement date, plus any 
initial direct costs incurred and an estimate of costs to dismantle and remove the underlying asset  
or to restore the underlying asset or the site on which it is located, less any lease incentives received. 
The right of use asset is subsequently depreciated using the straight-line method from the 
commencement date to the earlier of the end of the useful life of the right of use asset or the end  
of the lease term. The estimated useful lives of right of use assets are determined on the same basis 
as those of property, plant and equipment. In addition, the right of use asset is periodically reduced  
by impairment losses, if any, and adjusted for certain remeasurements of the lease liability.
The lease liability is initially measured at the present value of the lease payments that are not paid at 
the commencement date, discounted using the interest rate implicit in the lease or, if that rate cannot 
be readily determined, the Group’s incremental borrowing rate.
The lease liability is measured at amortised cost using the effective interest method. It is remeasured 
when there is a change in future lease payments arising from a change in an index or rate, or if the 
Group changes its assessment of whether it will exercise a purchase, extension or termination option.
The Group presents right of use assets in property, plant and equipment and leased liabilities in lease 
liabilities in the balance sheet.
The Group has applied the recognition exemption of low value leases. For these leases, the lease 
payments are charged to the income statement on a straight-line basis over the term of the lease.
Financial instruments
A financial asset (unless it is a trade receivable without a significant financing component) or financial 
liability is initially measured at fair value plus, for an item not at fair value through profit or loss, 
transaction costs that are directly attributable to its acquisition or issue. A trade receivable without  
a significant financing component is initially measured at the transaction price.
Under IFRS 9, trade receivables including accrued income, without a significant financing component, 
are classified and held at amortised cost, being initially measured at the transaction price and 
subsequently measured at amortised cost less any impairment loss.
The Group recognises lifetime expected credit losses (‘ECLs’) for trade receivables and accrued 
income. The expected credit losses are estimated using a provision matrix based on the Group’s 
historical credit loss experience, adjusted for any macro-economic factors. At 31 March 2023, ECLs 
were adjusted for the macro-economic uncertainty around retailer profitability driven by used car 
price volatility. At 31 March 2024, ECLs continue to reflect macro-economic uncertainty around retailer 
profitability due to persistent high inflation, high interest rates and the upcoming UK general election 
which could lead to new political policies to which we would need to respond.
124
Auto Trader Group plc  Annual Report and Financial Statements 2024
Strategic report
Governance
Financial statements

104 – 162
Notes to the consolidated financial statements continued
116	 Consolidated income statement
104	 Independent auditor’s report to the 
	
members of Auto Trader Group plc
118	 Consolidated balance sheet
120	 Consolidated statement of cash flows
155	 Company balance sheet
161	 Unaudited five-year record
162	 Shareholder information
117	 Consolidated statement  
	
of comprehensive income
119	 Consolidated statement  
	
of changes in equity
121	 Notes to the consolidated 
	
financial statements
156	 Company statement  
	
of changes in equity
157	 Notes to the Company 
	
financial statements
2. SIGNIFICANT ACCOUNTING POLICIES CONTINUED 
The Group assesses whether a financial asset is in default on a case by case basis when it becomes 
probable that the customer is unlikely to pay its credit obligations. The gross carrying amount of a 
financial asset is written off when the Group has no reasonable expectations of recovering a financial 
asset in its entirety or a portion thereof. For all customers, the Group individually makes an assessment 
with respect to the timing and amount of write-off based on whether there is a reasonable expectation 
of recovery. The Group expects no significant recovery from the amount written off. However, financial 
assets that are written off could still be subject to enforcement activities in order to comply with  
the Group’s procedures for recovery of amounts due.
At each reporting date, the Group assesses whether financial assets carried at amortised cost  
are credit-impaired. A financial asset is ‘credit-impaired’ when one or more events that have a 
detrimental impact on the estimated future cash flows of the financial asset have occurred.
Financial liabilities are classified as measured at amortised cost or fair value through profit and loss. 
A financial liability is classified as at fair value through profit and loss if it is classified as held-for-
trading, it is a derivative, or it is designated as such on initial recognition and measured at fair value 
and net gains and losses, including any interest expense, are recognised in profit or loss. Other 
financial liabilities, including trade payables, are subsequently measured at amortised cost using  
the effective interest method. Interest expense and foreign exchange gains and losses are 
recognised in profit or loss. Any gain or loss on derecognition is also recognised in profit or loss.
Intangible assets
a) Goodwill
Goodwill represents the excess cost of an acquisition over the fair value of the Group’s share of  
the net identifiable assets of the acquired subsidiary at the date of acquisition. Goodwill is tested 
annually for impairment and is carried at cost less accumulated impairment losses. Impairment 
losses are charged to the income statement and are not reversed. The gain or loss on the disposal  
of an entity includes the carrying amount of goodwill relating to the entity sold. Goodwill is allocated 
to cash-generating units for the purpose of impairment testing. The allocation is made to those 
cash-generating units that are expected to benefit from the business combination in which the 
goodwill arose.
b) Trademarks, trade names, technology, non-compete agreements, customer relationships, 
franchise buybacks, brands and databases
Separately acquired trademarks, trade names, technology and customer relationships are recognised 
at historical cost. They have a finite useful life and are carried at cost less accumulated amortisation. 
Amortisation is calculated using the straight-line method to allocate the cost over their estimated useful 
lives of between one and 15 years. Trademarks, trade names, technology, non-compete agreements, 
customer relationships, franchise buybacks, brands and databases acquired in a business combination 
are recognised at fair value at the acquisition date and subsequently amortised.
c) Software
Acquired computer software controlled by the Group is capitalised at cost, including any costs to 
bring it into use, and is carried at cost less accumulated amortisation. Amortisation is calculated 
using the straight-line method to allocate the cost over the estimated useful life of three to five years.
d) Software and website development costs and financial systems
Development costs that are directly attributable to the design and testing of identifiable and unique 
software products, websites and systems controlled by the Group are recognised as intangible 
assets when the following criteria are met:
•	 it is technically feasible to complete the software product or website so that it will be available 
for use;
•	 management intends to complete the software product or website and use or sell it;
•	 there is an ability to use or sell the software product or website;
•	 it can be demonstrated how the software product or website will generate probable future 
economic benefits;
•	 adequate technical, financial and other resources to complete the development and to use  
or sell the software product or website are available; and
•	 the expenditure attributable to the software product or website during its development can  
be reliably measured.
Directly attributable costs that are capitalised as part of the software product, website or system 
include employee and contractor costs. Other development expenditures that do not meet these 
criteria, as well as ongoing maintenance and costs associated with routine upgrades and 
enhancements, are recognised as an expense as incurred. Development costs for software, websites 
and systems are carried at cost less accumulated amortisation and are amortised over their useful 
lives (not exceeding 10 years) at the point at which they come into use.
Outside of acquired software, the Group develops its core infrastructure through small-scale, 
maintenance-like incremental improvements and as a result, a low proportion of internal expenditure 
meets the requirements of IAS 38, Intangible Assets. By their innovative nature, there may also be 
uncertainty over the technical feasibility of new development projects and, if successful, how they 
may be commercially monetised.
Licence agreements to use cloud software provided as a service are treated as service contracts  
and expensed in the Group income statement, unless the Group has both a contractual right to take 
possession of the software at any time without significant penalty, and the ability to run the software 
independently of the host vendor. In such cases the licence agreement is capitalised as software 
within intangible assets. Implementation costs are expensed unless implementation is a distinct 
service and gives rise to a separate intangible asset.
Property, plant and equipment
All property, plant and equipment is stated at historical cost less accumulated depreciation and 
impairment losses. Historical cost comprises the purchase price of the asset and expenditure directly 
attributable to the acquisition of the item.
Freehold land is not depreciated. Depreciation on other assets is calculated using the straight-line 
method to allocate their cost less their estimated residual values over the estimated useful lives  
as follows:
Land, buildings and leasehold improvements:
•	 Leasehold land and buildings	
life of lease
•	 Leasehold improvements	 	
life of lease
•	 Plant and equipment	
	
3–10 years
125
Auto Trader Group plc  Annual Report and Financial Statements 2024
Strategic report
Governance
Financial statements

104 – 162
Notes to the consolidated financial statements continued
116	 Consolidated income statement
104	 Independent auditor’s report to the 
	
members of Auto Trader Group plc
118	 Consolidated balance sheet
120	 Consolidated statement of cash flows
155	 Company balance sheet
161	 Unaudited five-year record
162	 Shareholder information
117	 Consolidated statement  
	
of comprehensive income
119	 Consolidated statement  
	
of changes in equity
121	 Notes to the consolidated 
	
financial statements
156	 Company statement  
	
of changes in equity
157	 Notes to the Company 
	
financial statements
2. SIGNIFICANT ACCOUNTING POLICIES CONTINUED 
The assets’ residual values and useful lives are reviewed, and adjusted if appropriate, at each balance 
sheet date. The carrying value of assets is reviewed for impairment if events or changes in circumstances 
suggest that the carrying value may not be recoverable. Assets will be written down to their recoverable 
amount if lower than the carrying value, and any impairment is charged to the income statement.
Gains and losses on disposals are determined by comparing the proceeds with the carrying amount 
and are recognised in the income statement within administrative expenses.
Impairment of non-financial assets
Assets that have an indefinite useful life, for example goodwill, are not subject to amortisation and 
are tested annually for impairment. Assets that are subject to amortisation and depreciation are 
reviewed for impairment whenever events or changes in circumstances indicate that the carrying 
amount may not be recoverable. An impairment loss is recognised for the amount by which the asset’s 
carrying amount exceeds its recoverable amount. The recoverable amount is the higher of an asset’s 
fair value less costs to sell and value in use. For the purposes of assessing impairment, assets are 
grouped at the lowest levels for which there are separately identifiable cash flows (cash-generating 
units). Non-financial assets other than goodwill that have suffered an impairment are reviewed for 
possible reversal of the impairment at each reporting date.
In assessing value in use, the estimated future cash flows are discounted to their present value using  
a pre-tax discount rate that reflects current market assessments of the time value of money and the 
risks specific to the asset. For an asset that does not generate largely independent cash flows, the 
recoverable amount is determined for the cash-generating unit to which the asset belongs.
Impairment losses recognised in respect of cash-generating units are allocated first to reduce the 
carrying amount of any goodwill allocated to the cash-generating unit (or group of units) and then  
to reduce the carrying amount of other assets in the unit (or group of units) on a pro-rata basis.
Business combinations
The Group accounts for business combinations using the acquisition method under IFRS 3 – Business 
Combinations. See note 1 for further details.
Interests in joint ventures
Under IFRS 11, investments in joint arrangements are classified as either joint operations or joint ventures 
depending on the contractual rights and obligations of each investor. Auto Trader Group plc has 
assessed the nature of its joint arrangements and determined them to be joint ventures. Joint ventures 
are accounted for using the equity method. Under the equity method of accounting, interests in joint 
ventures are initially recognised at cost and adjusted thereafter to recognise the Group’s share of the 
post-acquisition profits or losses, movements in other comprehensive income and dividends received.
Cash and cash equivalents
Cash and cash equivalents include cash in hand and short-term deposits held on call with banks.
Inventories
Inventory is measured at the lower of cost and net realisable value, being the estimated selling price 
less costs to complete and sell. Cost is based on the cost of purchase on a first in, first out basis. 
Borrowings
Borrowings are recognised initially at fair value, net of transaction costs incurred, and are 
subsequently carried at amortised cost, with any difference between the proceeds (net of 
transaction costs) and the redemption value being recognised in the income statement over  
the period of the borrowings using the effective interest method. Finance and issue costs associated 
with the borrowings are charged to the income statement using the effective interest rate method 
from the date of issue over the estimated life of the borrowings to which the costs relate.
Borrowings are derecognised when the contractual obligation is discharged, cancelled or expires. 
Where an existing financial liability is replaced by another from the same lender on substantially 
different terms, or the terms of an existing liability are substantially modified, such an exchange or 
modification is treated as a derecognition of the original liability and the recognition of a new liability, 
such that the difference in respective carrying amounts together with any costs or fees incurred are 
recognised in the income statement.
Borrowings are classified as current liabilities unless the Group has an unconditional right to defer 
settlement of the liability for at least 12 months after the balance sheet date.
Vehicle financing
A vehicle stocking loan is a financing arrangement which is used to purchase new and used vehicles 
prior to re-sale. This financing arrangement can only be used for this purpose, typically has a maturity 
of 180 days or less and is repayable on the earliest of the vehicle delivery date or the maturity date. 
Based on these factors, the Group recognises these arrangements as financial liabilities within trade 
and other payables as part of its operating cycle.
Provisions
A provision is recognised when a present legal or constructive obligation exists at the balance sheet 
date as a result of a past event, it is probable that an outflow of resources will be required to settle the 
obligation and a reliable estimate of that obligation can be made. Where there are a number of similar 
obligations, the likelihood that an outflow will be required in settlement is determined by considering 
the class of obligations as a whole. If the effect is material, provisions are determined by discounting 
the expected future cash flows at a pre-tax rate that reflects current market assessments of the time 
value of money and, where appropriate, the risks specific to the obligation.
Contingent liabilities are not recognised but are disclosed unless an outflow of resources is remote. 
Contingent assets are not recognised but are disclosed where an inflow of economic benefits is probable.
Share capital
Ordinary shares are classified as equity. Incremental costs directly attributable to the issue of new 
shares are shown in equity as a deduction from the proceeds.
Where the Group purchases its own equity share capital, the consideration paid is deducted from 
equity attributable to the Group’s shareholders. Where such shares are subsequently cancelled, the 
nominal value of the shares repurchased is deducted from share capital and transferred to a capital 
redemption reserve. Where the Group purchases its own equity share capital to hold in treasury, the 
consideration paid for the shares is shown as own shares held within equity.
Shares held by Employee Share Option Trust
The Employee Share Option Trust (‘ESOT’) provides for the issue of shares to Group employees principally 
under share option schemes. The Group has control of the ESOT and therefore consolidates the ESOT in 
the Group financial statements. Accordingly, shares in the Company held by the ESOT are included in the 
balance sheet at cost as a deduction from equity.
126
Auto Trader Group plc  Annual Report and Financial Statements 2024
Strategic report
Governance
Financial statements

104 – 162
Notes to the consolidated financial statements continued
116	 Consolidated income statement
104	 Independent auditor’s report to the 
	
members of Auto Trader Group plc
118	 Consolidated balance sheet
120	 Consolidated statement of cash flows
155	 Company balance sheet
161	 Unaudited five-year record
162	 Shareholder information
117	 Consolidated statement  
	
of comprehensive income
119	 Consolidated statement  
	
of changes in equity
121	 Notes to the consolidated 
	
financial statements
156	 Company statement  
	
of changes in equity
157	 Notes to the Company 
	
financial statements
2. SIGNIFICANT ACCOUNTING POLICIES CONTINUED 
Share premium
The amount subscribed for the ordinary shares in excess of the nominal value of these new shares  
is recorded in share premium. Costs that directly relate to the issue of ordinary shares are deducted 
from share premium net of corporation tax.
Capital reorganisation reserve
The capital reorganisation reserve arose on consolidation as a result of the share-for-share exchange 
on 24 March 2015. It represents the difference between the nominal value of shares issued by Auto Trader 
Group plc in this transaction and the share capital and reserves of Auto Trader Holding Limited.
Capital redemption reserve
The capital redemption reserve arises from the purchase and subsequent cancellation of the Group’s 
own equity share capital.
Other reserves
Other reserves include the currency translation reserve on the consolidation of entities whose 
functional currency is other than sterling, and other amounts which arose on the initial common 
control transaction that formed the Group.
Earnings per share
The Group presents basic and diluted earnings per share (‘EPS’) for its ordinary shares. Basic EPS  
is calculated by dividing the profit attributable to ordinary shareholders by the weighted average 
number of ordinary shares outstanding during the period. For diluted EPS, the weighted average 
number of ordinary shares is adjusted to assume conversion of all dilutive potential ordinary shares.
Dividend distribution
Dividend distribution to the Company’s shareholders is recognised as a liability in the Group’s 
financial statements in the period in which the dividend is approved by the Company’s shareholders  
in the case of final dividends, or the date at which they are paid in the case of interim dividends.
Segment reporting
Operating segments are reported in a manner consistent with the internal reporting provided to the 
chief operating decision-maker. The chief operating decision-maker, who is responsible for allocating 
resources and assessing performance of the operating segments, has been identified as the 
Operational Leadership Team that makes strategic decisions (note 4).
Foreign currency translation
a) Transactions and balances
Foreign currency transactions are translated into the functional currency using the exchange rates 
prevailing at the dates of the transactions. Foreign exchange gains and losses resulting from the 
settlement of such transactions and from the translation at the period end exchange rates of 
monetary assets and liabilities denominated in foreign currencies are recognised in the income 
statement within administrative expenses.
b) Foreign operations
The results and financial position of all Group entities (none of which has the currency of a hyper-inflationary 
economy) that have a functional currency other than sterling are translated into sterling as follows:
•	 assets and liabilities for each balance sheet presented are translated at the closing rate at the 
date of that balance sheet; and
•	 income and expenses for each income statement are translated at average exchange rates.
These foreign currency differences are recognised in other comprehensive income and the 
translation reserve within other reserves.
On the disposal of a foreign operation, the cumulative exchange differences that were recorded in 
equity are recognised in the income statement as part of the gain or loss on sale. Goodwill and fair 
value adjustments arising on the acquisition of a foreign entity are treated as assets and liabilities  
of the foreign entity and translated at the closing rate.
Fair value measurement
‘Fair value’ is the price that would be received to sell an asset or paid to transfer a liability in an orderly 
transaction between market participants at the measurement date in the principal or, in its absence, 
the most advantageous market to which the Group has access at that date. The fair value of a liability 
reflects its non-performance risk. A number of the Group’s accounting policies and disclosures 
require the measurement of fair values, for both financial and non-financial assets and liabilities. 
When one is available, the Group measures the fair value of an instrument using the quoted price in an 
active market for that instrument. If there is no quoted price in an active market, then the Group uses 
valuation techniques that maximise the use of relevant observable outputs and minimise the use of 
unobservable outputs. The chosen valuation technique incorporates all of the factors that market 
participants would take into account in pricing a transaction.
3. RISK AND CAPITAL MANAGEMENT
Overview
In the course of its business the Group is exposed to market risk, credit risk and liquidity risk from its  
use of financial instruments. This note presents information about the Group’s exposure to each of  
the below risks, the Group’s objectives, policies and processes for measuring and managing risk and 
the Group’s management of capital. Further quantitative disclosures are included throughout these 
Consolidated financial statements.
The Group’s overall risk management strategy is to minimise potential adverse effects on the financial 
performance and net assets of the Group. These policies are set and reviewed by senior finance 
management and all significant financing transactions are authorised by the Board of Directors.
Market risk
i. Foreign exchange risk
The Group has no significant foreign exchange risk as 100% of the Group’s revenue and 98% of costs are 
sterling-denominated. As the amounts are not significant, no sensitivity analysis has been presented.
During the prior year the Group sold one of its subsidiaries, Webzone Limited, which traded in the 
Republic of Ireland under the Carzone brand. Following the sale of Webzone Limited, all of the Group’s 
revenue is sterling-denominated.
ii. Interest rate risk
The Group’s interest rate risk arises from vehicle stocking loans which have floating rates of interest 
linked to the Bank of England Base Rate and long-term borrowings under the Syndicated RCF with 
floating rates of interest linked to SONIA. The Group monitors interest rates on an ongoing basis but 
does not currently hedge interest rate risk. The variation of 100 basis points in the interest rate of 
floating rate financial liabilities (with all other variables held constant) will increase or decrease 
post-tax profit for the year by £0.3m (2023: £0.4m). 
127
Auto Trader Group plc  Annual Report and Financial Statements 2024
Strategic report
Governance
Financial statements

104 – 162
Notes to the consolidated financial statements continued
116	 Consolidated income statement
104	 Independent auditor’s report to the 
	
members of Auto Trader Group plc
118	 Consolidated balance sheet
120	 Consolidated statement of cash flows
155	 Company balance sheet
161	 Unaudited five-year record
162	 Shareholder information
117	 Consolidated statement  
	
of comprehensive income
119	 Consolidated statement  
	
of changes in equity
121	 Notes to the consolidated 
	
financial statements
156	 Company statement  
	
of changes in equity
157	 Notes to the Company 
	
financial statements
3. RISK AND CAPITAL MANAGEMENT CONTINUED 
Credit risk
Credit risk is the risk of financial loss to the Group if a customer or banking institution fails to meet  
its contractual obligations.
i. Trade receivables
Credit risk relating to trade receivables is managed centrally and the credit risk for new Auto Trader 
customers is analysed before standard payment terms and conditions are offered. Policies and 
procedures exist to ensure that Auto Trader’s existing customers have an appropriate credit history 
and a significant number of balances are collected via direct debit. In March, more than 87.4% 
(2023: 87.4%) of Auto Trader’s retailer customers paid via monthly direct debit, minimising the risk of 
non-payment. Sales to private individuals using Auto Trader are primarily settled in advance using 
major debit or credit cards which removes the risk in this area.
Autorama’s main customers are funders who do not change regularly, so the risk in this area  
is also minimal.
The Group establishes an expected credit loss that represents its estimate of losses in respect  
of trade and other receivables. Further details of these are given in note 32.
Overall, the Group considers that it is not exposed to a significant amount of either customer credit 
or bad debt risk, due to the fragmented nature of the customer base and the robust nature of the 
used car market.
ii. Cash and cash equivalents
As at 31 March 2024, the Group held cash and cash equivalents of £18.7m (2023: £16.6m). The cash and 
cash equivalents are held with bank and financial institution counterparties, which are rated between 
P-1 and P-2 based on Moody’s ratings. The Group’s treasury policy is to monitor cash, and when 
applicable deposit balances, on a daily basis and to manage counterparty risk, whilst also ensuring 
efficient management of the Group’s Syndicated RCF.
Liquidity risk
Liquidity risk is the risk that the Group will encounter difficulties in meeting the obligations associated 
with its financial liabilities that are settled by delivering cash. The Group’s approach to managing 
liquidity is to ensure, as far as possible, that it will always have sufficient liquidity to meet its liabilities 
when due, under both normal and stressed conditions, without incurring unacceptable losses or 
risking damage to the Group’s reputation.
Cash flow forecasting is performed centrally by the Director of Group Finance. Rolling forecasts of 
the Group’s liquidity requirements are monitored to ensure it has sufficient cash to meet operational 
needs. The Group’s revenue model is largely subscription-based, which results in a regular level of 
cash conversion allowing it to service working capital requirements.
The Group has access to a Syndicated RCF which has total commitments of £200.0m. The £200.0m 
Syndicated RCF is committed through to maturity in February 2029. The facility allows the Group 
access to cash at one working day’s notice. At 31 March 2024, £30.0m was drawn under the 
Syndicated RCF (2023: £60.0m).
The Group has access to a vehicle stocking loan, with a limit of £12.0m. This financing arrangement 
can only be used to fund the purchase of new and used vehicles prior to re-sale and has a maturity of 
180 days or less. The loan is repayable on the earliest of the vehicle delivery date or the maturity date. 
At 31 March 2024, £2.1m was recognised in the Consolidated balance sheet (2023: £3.0m).
Capital management
The Group considers capital to be net debt plus total equity. Net debt is calculated as total bank debt, 
other loans and lease financing, less cash and cash equivalents as shown in note 20. Total equity is as 
shown in the Consolidated balance sheet.
The calculation of total capital is shown in the table below:
2024
£m
2023
£m
Total net debt
14.0
52.4
Total equity
552.3
527.3
Total capital
566.3
579.7
The objectives for managing capital are to safeguard the Group’s ability to continue as a going 
concern, in order to provide returns for shareholders and benefits for other stakeholders and to 
maintain an efficient cost of capital structure. To maintain or adjust the capital structure, the Group 
may pay dividends, return capital through share buybacks, issue new shares or take other steps to 
increase share capital and reduce or increase debt facilities.
As at 31 March 2024, the Group had borrowings of £30.0m (2023: £60.0m) through its Syndicated RCF. 
Interest is payable on this facility at a rate of SONIA plus a margin of between 1.2% and 2.1% depending 
on the consolidated leverage ratio of Auto Trader Group plc and its subsidiaries, which is calculated 
and reviewed on a biannual basis. As part of the amendment and extension of its Syndicated RCF in 
2023, three sustainability performance targets were incorporated into the agreement. This will be 
tested for the first time in 2024. The margin shall be increased or decreased between -0.05% and 0.05% 
based on the number of sustainability performance targets achieved in the reporting period. This will 
be reviewed annually. The Group remains in compliance with its banking covenants.
4. SEGMENTAL INFORMATION
IFRS 8 – Operating segments requires the Group to determine its operating segments based  
on information which is provided internally. Based on the internal reporting information and 
management structures within the Group, it has been determined that there are two operating 
segments (2023: two operating segments), being:
•	 Auto Trader: includes the results of Auto Trader and AutoConvert (prior year includes Webzone 
before it was disposed of on 24 October 2022) in respect of online classified advertising of motor 
vehicles and other related products and services in the digital automotive marketplace including 
share of profit from the Dealer Auction joint venture.
•	 Autorama: the results of Autorama in respect of a marketplace for leasing new vehicles and other 
related products and services.
Management has determined that there are two operating segments in line with the nature in which 
the Group is managed. The reports reviewed by the Operational Leadership Team (‘OLT’), which is 
the chief operating decision-maker (‘CODM’) for both segments, split out operating performance 
by segment. The OLT is made up of the Executive Directors and Key Management and is responsible 
for the strategic decision-making of the Group. Revenue and cost streams presented for each 
operating segment are largely independent in the reporting period with certain costs recharged 
between segments.
128
Auto Trader Group plc  Annual Report and Financial Statements 2024
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Governance
Financial statements

104 – 162
Notes to the consolidated financial statements continued
116	 Consolidated income statement
104	 Independent auditor’s report to the 
	
members of Auto Trader Group plc
118	 Consolidated balance sheet
120	 Consolidated statement of cash flows
155	 Company balance sheet
161	 Unaudited five-year record
162	 Shareholder information
117	 Consolidated statement  
	
of comprehensive income
119	 Consolidated statement  
	
of changes in equity
121	 Notes to the consolidated 
	
financial statements
156	 Company statement  
	
of changes in equity
157	 Notes to the Company 
	
financial statements
4. SEGMENTAL INFORMATION CONTINUED
The OLT primarily uses the measures of revenue and operating profit to assess the performance of 
each operating segment. Segment revenue comprises revenue from external customers. The revenue 
from external parties reported to the OLT is measured in a manner consistent with that in the income 
statement. Inter-segment revenue and costs are not reported to the OLT. In the year to 31 March 2024, 
inter-segment revenue earned by Auto Trader from Autorama for vehicles leased via a journey 
initiated on the Auto Trader platform was not material (2023: £nil).
Analysis of the Group’s revenue and results for both reportable segments, with a reconciliation to 
Group profit before tax, is shown below:
Auto Trader 
segment
Autorama 
segment
Group  
central  
costs
Group
Year to 31 March 2024
£m
£m
£m
£m
Total segment revenue
529.7
41.2
–
570.9
People costs
(81.5)
(10.9)
(11.1)
(103.5)
Marketing 
(22.3)
(4.0)
–
(26.3)
Costs of goods sold
–
(28.2)
–
(28.2)
Other costs
(44.2)
(4.5)
–
(48.7)
Depreciation & amortisation
(5.9)
(2.4)
(10.0)
(18.3)
Total segment costs
(153.9)
(50.0)
(21.1)
(225.0)
Share of profit from joint ventures
2.8
–
–
2.8
Total segment operating profit/(loss)
378.6
(8.8)
(21.1)
348.7
Finance costs – net
(3.5)
Profit before tax
345.2
Group central costs which are not allocated within either of the segment operating profit/(loss) 
reported to the CODM comprise: 
(i) 	 People costs: £10.4m share-based payment expense relating to the Group shares issued  
as part of the deferred consideration for Autorama (note 31), which was fully settled in the period. 
A further £0.7m was settled in cash.
(ii)	 Depreciation & amortisation: £10.0m of amortisation expense relating to the fair value of 
intangible brand, technology and other assets acquired in the Group’s business combination 
of Autorama.
Auto Trader 
segment
Autorama 
segment
Group 
central 
costs
Group
Year to 31 March 2023
£m
£m
£m
£m
Total segment revenue
473.0
27.2
–
500.2
People costs
(74.0)
(10.5)
(38.8)
(123.3)
Marketing 
(22.3)
(4.7)
–
(27.0)
Costs of goods sold
–
(15.7)
–
(15.7)
Other costs
(39.6)
(5.4)
–
(45.0)
Depreciation & amortisation
(6.7)
(2.1)
(5.3)
(14.1)
Total segment costs
(142.6)
(38.4)
(44.1)
(225.1)
Share of profit from joint ventures
2.5
–
–
2.5
Total segment operating profit/(loss)
332.9
(11.2)
(44.1)
277.6
Profit on disposal of subsidiary
19.1
Finance costs – net
(3.1)
Profit before tax
293.6
In the current and prior year, the Group has classified expenditure by nature (2023: by nature). 
5. REVENUE
The Group’s operations and main revenue streams are those described in these annual financial 
statements. The Group’s revenue is derived from contracts with customers.
Other than disclosed in note 10, all revenues were earned from activities and customers in the 
United Kingdom.
In the following table, the Group’s revenue is detailed by customer type. This level of detail is consistent 
with that used by management to assist in the analysis of the Group’s revenue-generating trends.
Revenue
2024
£m
2023
£m
Retailer
450.0
406.8
Home Trader
13.4
10.1
Other
12.3
10.5
Trade
475.7
427.4
Consumer Services
39.6
34.5
Manufacturer & Agency
14.4
11.1
Autorama
41.2
27.2
Total revenue
570.9
500.2
Revenue is largely recognised over time, other than Autorama revenue which is recognised at a point 
in time when related sales commission or fees are earned. The Group has no major customers to 
disclose in either the current or prior year.
129
Auto Trader Group plc  Annual Report and Financial Statements 2024
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Governance
Financial statements

104 – 162
Notes to the consolidated financial statements continued
116	 Consolidated income statement
104	 Independent auditor’s report to the 
	
members of Auto Trader Group plc
118	 Consolidated balance sheet
120	 Consolidated statement of cash flows
155	 Company balance sheet
161	 Unaudited five-year record
162	 Shareholder information
117	 Consolidated statement  
	
of comprehensive income
119	 Consolidated statement  
	
of changes in equity
121	 Notes to the consolidated 
	
financial statements
156	 Company statement  
	
of changes in equity
157	 Notes to the Company 
	
financial statements
5. REVENUE CONTINUED 
Contract balances
The following table provides information about receivables and contract assets and liabilities from 
contracts with customers.
2024
£m
2023
£m
Receivables, which are included in trade and other receivables
36.0
31.5
Accrued income
44.5
40.2
Deferred income
(15.1)
(14.0)
Accrued income relates to the Group’s unconditional rights to consideration for services provided but 
not invoiced at the reporting date. Accrued income is transferred to trade receivables when invoiced.
Deferred income relates to advanced consideration received for which revenue is recognised as or 
when services are provided. £7.3m (2023: £5.7m) of the deferred income balance is classified as a current 
liability within trade and other payables (note 21). Included within deferred income is £8.3m (2023: 
£8.9m) relating to consideration received from Dealer Auction Limited (joint venture) for the provision of 
data services to Dealer Auction (note 16). Revenue relating to this service is recognised on a straight-
line basis over a period of 20 years to 31 December 2038; given this time period the liability has been split 
between current and non-current liabilities. Revenue of £0.6m was recognised in the year (2023: £0.6m).
6. OPERATING PROFIT
Operating profit is after (charging)/crediting the following:
Note
2024
£m
2023
£m
Staff costs
7
(92.2)
(84.1)
Contractor costs
(0.2)
(0.4)
Depreciation of property, plant and equipment
14
(4.8)
(4.9)
Amortisation of intangible assets
13
(13.5)
(9.2)
(Loss)/profit on sale of property, plant and equipment
(0.3)
0.7
Services provided by the Company’s auditor
During the year, the Group (including overseas subsidiaries) obtained the following services from the 
operating company’s auditor:
2024
£m
2023
£m
Fees payable for the audit of the Company and Consolidated 
financial statements
0.2
0.2
Fees payable for other services
The audit of the subsidiary undertakings pursuant to legislation
0.3
0.3
Total
0.5
0.5
Fees payable for audit-related assurance services in the year were £52,000 (2023: £48,000) for the 
half-year review of the condensed financial statements. Fees payable for other non-audit services  
in the year were £15,000 (2023: £nil) for limited assurance over certain information included within or 
referenced from the Annual Report.
7. EMPLOYEE NUMBERS AND COSTS
The average monthly number of employees (including Executive Directors and contractors) employed 
by the Group was as follows:
2024
Number
2023
Number
Customer operations
 646 
566
Product and technology
 394 
403
Corporate
 193 
191
Total
 1,233 
1,160
The aggregate payroll costs of these persons were as follows:
Note
2024
£m
2023
£m
Wages and salaries
72.6
66.7
Social security costs
7.5
7.3
Defined contribution pension costs
25
4.1
3.5
84.2
77.5
Share-based payments and associated NI 
30
8.2
6.6
Total
92.4
84.1
Wages and salaries include £28.1m (2023: £27.7m) relating to the product and technology teams;  
these teams spend a significant proportion of their time on innovation of our product proposition and 
incremental enhancements to the Group’s platforms. 
In addition to the share-based payments disclosed above, a share-based payment charge of £10.4m 
(2023: £38.8m) has been recorded in the income statement for the year, relating to deferred 
consideration for the acquisition of Autorama, which was fully settled in the period (note 31).
8. DIRECTORS AND KEY MANAGEMENT REMUNERATION
The remuneration of Directors is disclosed in the Directors’ remuneration report on pages 81 to 99:
Key Management compensation
During the year to 31 March 2024, Key Management comprised the members of the OLT (who are 
defined in note 4) and the Non-Executive Directors (2023: OLT and the Non-Executive Directors).  
The remuneration of all Key Management (including all Directors) was as follows:
2024
£m
2023
£m
Short-term employee benefits
4.6
4.2
Share-based payments
2.1
2.1
Pension contributions
0.2
0.2
Total excluding NI
6.9
6.5
Employer NI
0.8
0.8
Total
7.7
7.3
130
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Strategic report
Governance
Financial statements

104 – 162
Notes to the consolidated financial statements continued
116	 Consolidated income statement
104	 Independent auditor’s report to the 
	
members of Auto Trader Group plc
118	 Consolidated balance sheet
120	 Consolidated statement of cash flows
155	 Company balance sheet
161	 Unaudited five-year record
162	 Shareholder information
117	 Consolidated statement  
	
of comprehensive income
119	 Consolidated statement  
	
of changes in equity
121	 Notes to the consolidated 
	
financial statements
156	 Company statement  
	
of changes in equity
157	 Notes to the Company 
	
financial statements
9. NET FINANCE COSTS
2024
£m
2023
£m
On bank loans and overdrafts
3.0
2.5
Amortisation of debt issue costs
0.6
0.5
Interest unwind on lease liabilities
0.1
0.2
Interest on vehicle stocking loan
0.3
0.1
Interest receivable on cash and cash equivalents
(0.5)
(0.2)
Total
3.5
3.1
10. PRIOR PERIOD DISPOSAL OF A SUBSIDIARY
Sale of Webzone Limited
In the prior period, the Group announced the sale of one of its subsidiaries, Webzone Limited, which 
trades in the Republic of Ireland under the Carzone brand. The business was sold to Mediahuis Ireland 
for a consideration of €30.0m on 22 October 2022. 
The disposal of Webzone Limited did not represent a discontinued operation under IFRS 5 as the entity 
was neither a separate major line of business or a material geographical area of operation.
A profit on disposal was recognised in the Group’s Consolidated income statement for the year ended 
31 March 2023:
24 October 
2022
£m
Goodwill
5.7 
Property, plant and equipment
0.6 
Deferred taxation assets
0.1 
Trade and other receivables
0.9 
Cash and cash equivalents
0.8 
Lease liabilities
(0.7)
Trade and other payables
(0.5)
Net identifiable assets/(liabilities) disposed of
6.9
Cash consideration received 
26.4
Net identifiable assets disposed of
(6.9)
Realisation of cumulative currency translation difference 
(0.4)
Gain on disposal of subsidiary
19.1
11. TAXATION
2024
£m
2023
£m
Current taxation
UK corporation taxation
91.7
61.2
Foreign taxation
–
0.1
Adjustments in respect of prior years
–
(0.2)
Total current taxation
91.7
61.1
Deferred taxation
Origination and reversal of temporary differences
(3.0)
(1.3)
Adjustments in respect of prior years
(0.4)
(0.1)
Total deferred taxation
(3.4)
(1.4)
Total taxation charge
88.3
59.7
The taxation charge for the year is higher than (2023: higher than) the effective rate of corporation tax 
in the UK of 25% (2023: 19%). The differences are explained below:
2024
£m
2023
£m
Profit before taxation
345.2
293.6
Tax on profit at the standard UK corporation tax rate of 25% (2023: 19%)
86.3
55.8
Expenses not deductible for taxation purposes
3.5
8.5
Income not taxable – gain on disposal of subsidiary
–
(3.6)
Share of joint venture taxation
(0.7)
(0.5)
Adjustments in respect of foreign taxation rates
–
(0.1)
Adjustments in respect of losses not previously recognised 
(0.4)
–
Adjustments in respect of OCI group relief
–
(0.1)
Adjustments in respect of prior years
(0.4)
(0.3)
Total taxation charge
88.3
59.7
Expenses non-deductible for taxation purposes in the current period principally includes the 
share-based payment expense relating to the deferred consideration arising on acquisition of 
Autorama (note 4). 
Adjustments in respect of losses not previously recognised in the current year relates to brought 
forward tax losses within the Group which were previously not recognised. Losses have been utilised 
in the period and a deferred tax asset has been recognised in respect of the remaining balance on the 
basis that it is deemed probable that future taxable profit will be available to utilise these against.
Taxation on items taken directly to equity was a debit of £0.3m (2023: credit of £0.4m) relating to tax 
on share-based payments.
Taxation recorded in equity within the Consolidated statement of comprehensive income was  
a release of £0.1m (2023: release of £0.4m) relating to post-employment benefit obligations.
131
Auto Trader Group plc  Annual Report and Financial Statements 2024
Strategic report
Governance
Financial statements

104 – 162
Notes to the consolidated financial statements continued
116	 Consolidated income statement
104	 Independent auditor’s report to the 
	
members of Auto Trader Group plc
118	 Consolidated balance sheet
120	 Consolidated statement of cash flows
155	 Company balance sheet
161	 Unaudited five-year record
162	 Shareholder information
117	 Consolidated statement  
	
of comprehensive income
119	 Consolidated statement  
	
of changes in equity
121	 Notes to the consolidated 
	
financial statements
156	 Company statement  
	
of changes in equity
157	 Notes to the Company 
	
financial statements
11. TAXATION CONTINUED
The taxation charge for the year is based on the standard rate of UK corporation tax for the period  
of 25% (2023: 19%).
Deferred income taxes have been measured at the tax rate expected to be applicable at the date  
the deferred income tax assets and liabilities are realised.
The UK Government continues to work towards implementing a global two-pillar tax solution 
addressing the tax challenges arising from the digitalisation of the economy.
Pillar Two came into effect for accounting periods beginning on or after 31 December 2023, but the 
timeline for finalising the multilateral convention that would implement Pillar One is still not certain. 
The implementation of Pillar One would see UK digital services tax (‘DST’) repealed and the Group 
liability would fall away. An outcome statement was published in July 2023 which gave an expectation 
that Pillar One would come into force during calendar year 2025. We are awaiting further updates.
Our in-scope revenue did not exceed the threshold for UK DST in financial year 2024, but we expect 
that the Group will exceed that threshold and pay DST in financial year 2025. This would result in an 
additional operating expense equivalent to c.2% of in-scope revenue, which will be deductible against 
corporation tax payable.
The UK DST is calculated using a gross measure of revenue and therefore does not meet the 
definition of an income tax under IAS 12 – Income taxes. Any amounts payable will therefore  
be accounted for as a pre-tax operating expense which, on the basis it is incurred wholly and 
exclusively for the purposes of the company’s trade, will be included as a deductible expense  
in the calculation of corporation tax payable.
12. EARNINGS PER SHARE
Basic earnings per share is calculated using the weighted average number of ordinary shares in issue 
during the year, excluding those held in treasury and by the Employee Share Option Trust (‘ESOT’), 
based on the profit for the year attributable to shareholders.
Weighted average 
number of 
ordinary shares
Total
earnings
£m
Pence
per share
Year ended 31 March 2024
Basic EPS
912,582,172
256.9
28.15
Diluted EPS
915,302,568
256.9
28.07
Year ended 31 March 2023
Basic EPS
935,138,578
233.9
25.01
Diluted EPS
944,144,242
233.9
24.77
The number of shares in issue at the start of the year is reconciled to the basic and diluted weighted 
average number of shares below:
2024
2023
Issued ordinary shares at 1 April
923,074,657
 946,892,976 
Weighted effect of ordinary shares purchased for cancellation
(11,835,430)
(7,112,698) 
Weighted effect of ordinary shares held in treasury
(4,417,849)
(4,304,401) 
Weighted effect of shares held in the ESOT
(330,294)
(348,989) 
Weighted effect of ordinary shares issued for share-based payments
6,091,088
 11,690 
Weighted average number of shares for basic EPS
912,582,172
 935,138,578 
Dilutive impact of share options outstanding
 2,720,396 
 9,005,664 
Weighted average number of shares for diluted EPS
 915,302,568 
 944,144,242 
For diluted earnings per share, the weighted average number of shares for basic EPS is adjusted 
to assume conversion of all potentially dilutive ordinary shares. The Group has potentially dilutive 
ordinary shares arising from share options granted to employees. Options are dilutive where the 
exercise price together with the future IFRS 2 charge is less than the average market price of the 
ordinary shares during the year. Options under the Performance Share Plan, the Single Incentive 
Plan Award for the Operational Leadership Team and certain key employees, the Single Incentive 
Plan Award for all employees, the Deferred Annual Bonus Plan and the Share Incentive Plan are 
contingently issuable shares and are therefore only included within the calculation of diluted EPS 
if the performance conditions are satisfied. Dilutive share options outstanding at 31 March 2023 
included shares to be issued for the Autorama deferred consideration, which were issued in  
June 2023.
The average market value of the Group’s shares for the purposes of calculating the dilutive effect  
of share-based incentives was based on quoted market prices for the period during which the 
share-based incentives were outstanding.
132
Auto Trader Group plc  Annual Report and Financial Statements 2024
Strategic report
Governance
Financial statements

104 – 162
Notes to the consolidated financial statements continued
116	 Consolidated income statement
104	 Independent auditor’s report to the 
	
members of Auto Trader Group plc
118	 Consolidated balance sheet
120	 Consolidated statement of cash flows
155	 Company balance sheet
161	 Unaudited five-year record
162	 Shareholder information
117	 Consolidated statement  
	
of comprehensive income
119	 Consolidated statement  
	
of changes in equity
121	 Notes to the consolidated 
	
financial statements
156	 Company statement  
	
of changes in equity
157	 Notes to the Company 
	
financial statements
13. INTANGIBLE ASSETS
Goodwill
£m
Software and 
website 
development 
costs
£m
Financial 
systems
£m
Brand
£m
Other
£m
Total
£m
Cost
At 31 March 2022
457.9
14.4
13.1
1.2
25.3
511.9
Acquired through business combinations
92.5
13.7
–
47.6
5.6
159.4
Additions
–
1.0
–
–
–
1.0
Disposals
(5.7)
(1.8)
–
(0.6)
(1.2)
(9.3)
Exchange differences
(0.1)
–
–
–
–
(0.1)
At 31 March 2023
544.6
27.3
13.1
48.2
29.7
662.9
Additions
–
0.2
–
–
–
0.2
Disposals
–
(3.0)
–
–
–
(3.0)
At 31 March 2024
544.6
24.5
13.1
48.2
29.7
660.1
Accumulated amortisation and impairments
At 31 March 2022
117.0
9.2
13.1
0.7
16.3
156.3
Amortisation charge
–
2.5
–
4.2
2.5
9.2
Disposals
–
(1.8)
–
(0.6)
(1.2)
(3.6)
At 31 March 2023
117.0
9.9
13.1
4.3
17.6
161.9
Amortisation charge
–
3.0
–
7.9
2.6
13.5
Disposals
–
(3.0)
–
–
–
(3.0)
At 31 March 2024
117.0
9.9
13.1
12.2
20.2
172.4
Net book value at 31 March 2024
427.6
14.6
–
36.0
9.5
487.7
Net book value at 31 March 2023
427.6
17.4
–
43.9
12.1
501.0
Net book value at 31 March 2022
340.9
5.2
–
0.5
9.0
355.6
Other intangibles include customer relationships, technology, trade names, trademarks and non-compete agreements. Intangible assets which have a finite useful life are carried at cost less accumulated 
amortisation. Amortisation of these intangible assets is calculated using the straight-line method to allocate the cost of the assets over their estimated useful lives (principally between 3 to 15 years).  
The longest estimated useful life remaining at 31 March 2024 is 11 years (31 March 2023: 12 years).
For the year to 31 March 2024, the amortisation charge of £13.5m (2023: £9.2m) has been charged to operating costs in the Consolidated income statement. As the integration of Autorama, our new car leasing 
proposition, has accelerated at a faster pace than anticipated at acquisition, the useful economic life of the ‘Vanarama’ brand has been reduced from ten years to five years from the date of acquisition, 
effective from 1 October 2023.
At 31 March 2024, there were no software and website development costs representing assets under construction (2023: £nil).
In accordance with UK-adopted international accounting standards, goodwill is not amortised, but instead is tested annually for impairment, or more frequently if there are indicators of impairment. 
Goodwill is carried at cost less accumulated impairment losses.
133
Auto Trader Group plc  Annual Report and Financial Statements 2024
Strategic report
Governance
Financial statements

104 – 162
Notes to the consolidated financial statements continued
116	 Consolidated income statement
104	 Independent auditor’s report to the 
	
members of Auto Trader Group plc
118	 Consolidated balance sheet
120	 Consolidated statement of cash flows
155	 Company balance sheet
161	 Unaudited five-year record
162	 Shareholder information
117	 Consolidated statement  
	
of comprehensive income
119	 Consolidated statement  
	
of changes in equity
121	 Notes to the consolidated 
	
financial statements
156	 Company statement  
	
of changes in equity
157	 Notes to the Company 
	
financial statements
13. INTANGIBLE ASSETS CONTINUED
Impairment test for goodwill
Goodwill is allocated to the appropriate cash-generating unit (‘CGU’) based on the smallest 
identifiable group of assets that generates cash inflows independently in relation to the specific 
goodwill. There are two CGUs that exist in the Group, being the Digital CGU and the Autorama CGU. 
The carrying value of the CGUs is principally the sum of goodwill, property, plant and equipment 
(including lease assets), intangibles and lease liabilities, and related deferred tax, as follows:
2024
£m
2023
£m
Digital
352.3
351.1
Autorama
144.0
152.8
Digital 
The recoverable amount of the Digital CGU is determined from value-in-use calculations that use 
discounted cash flow projections from the latest business plan. The carrying value is forecast to be 
recovered based on less than two years of forecasted cash flows from this mature operating business. 
Income and costs within the budget are derived on a detailed ‘bottom up’ basis – all income streams 
and cost lines are considered and appropriate growth, or decline, rates are assumed. Income and cost 
growth forecasts are risk adjusted to reflect specific risks facing the CGU and take into account the 
market in which it operates. Assumptions, which are not sensitive to change, include revenue growth 
rates, associated levels of marketing support and directly associated overheads. All assumptions are 
based on past performance and management’s expectation of market development. Cash flows 
beyond the forecast period of five years (2023: five years) are extrapolated using the estimated 
growth rate stated into perpetuity; a rate of 2.5% (2023: 2.0%) has been used. This is lower than the 
current rate of inflation in the UK but takes account of longer-term considerations. 
The pre-tax discount rate used within the recoverable amount calculation is based upon the weighted 
average cost of capital. The discount rate takes into account the risk-free rate of return, the market 
risk premium and beta factor reflecting the average beta for the Group and comparator companies 
which are used in deriving the cost of equity. Other than as included in the financial budget, it is 
assumed that there are no material adverse changes in legislation that would affect the forecast 
cash flows. 
The key assumptions used for the value-in-use calculation are as follows:
2024
2023
Terminal value growth rate
2.5%
2.0%
Discount rate (pre-tax)
12.5%
12.8%
The recoverable amount of goodwill shows significant headroom compared with its carrying value. 
The level of headroom may change if different growth rate assumptions or a different pre-tax 
discount rate were used in the cash flow projections. There are no changes to the key assumptions  
of growth rate or discount rate that are considered by the Directors to be reasonably possible,  
which give rise to an impairment of goodwill relating to the Digital CGU.
Having completed the 2024 impairment review, no impairment has been recognised in relation to the 
Digital CGU (2023: no impairment).
Autorama
The recoverable amount of the Autorama CGU is based on a value-in-use methodology following  
the integration of the business in the current year. In the prior year, the recoverable amount was 
assessed and disclosed using fair value less cost to sell due to the proximity of the acquisition 
and the pre-integration phase of the business as at 31 March 2023. 
Goodwill amounting to £92.5m in the Autorama CGU arose on the acquisition of Autorama UK Limited 
in June 2022. The acquisition was undertaken to enable Auto Trader to establish itself as a leading 
marketplace for leasing new cars which, over time, is set to benefit from: the growth of electric cars, 
new manufacturers entering the UK market and a shift towards new digital distribution models. 
Leasing provides consumers a cost-effective way to access a new car with a model that is consistent 
with any future move towards usership rather than ownership. These factors are expected to result 
in an opportunity for consolidation in the leasing market.
Value-in-use reflects the present value of the future cash flows the Group expects to be derived from 
the cash-generating unit.
The key assumptions used in the estimation of the CGU’s recoverable amount are as follows:
2024
Forecast period
6 years
Compound annual growth rate for revenue (from lease commissions and ancillary sales)
32%
Terminal value growth rate
2.5%
Discount rate (pre-tax)
12.8%
A six-year forecast period is consistent with the period of regulatory and commercial change 
expected in the new vehicle market described above. The forecast in year six only includes growth 
in respect of the market rather than growth in the Group’s market share.
134
Auto Trader Group plc  Annual Report and Financial Statements 2024
Strategic report
Governance
Financial statements

104 – 162
Notes to the consolidated financial statements continued
116	 Consolidated income statement
104	 Independent auditor’s report to the 
	
members of Auto Trader Group plc
118	 Consolidated balance sheet
120	 Consolidated statement of cash flows
155	 Company balance sheet
161	 Unaudited five-year record
162	 Shareholder information
117	 Consolidated statement  
	
of comprehensive income
119	 Consolidated statement  
	
of changes in equity
121	 Notes to the consolidated 
	
financial statements
156	 Company statement  
	
of changes in equity
157	 Notes to the Company 
	
financial statements
13. INTANGIBLE ASSETS CONTINUED
Assessment of the CGU’s value-in-use reflects long-term assumptions around changing distribution 
models for new car sales, including new electric vehicles, and an increased proportion of vehicles 
being leased. Management have used historic market data published by The Society of Motor 
Manufacturers & Traders (‘SMMT’) and British Vehicle Rental & Leasing Association (‘BVRLA’) to 
inform their estimate of the number of new vehicles to be sold each year, the proportion of new 
vehicles which are expected to be leased and the number of leases forecast to be transacted 
through brokers. The forecasts in any year do not assume a larger new car or van registration 
market than in 2019, before the disruption to supply that commenced during the COVID-19 pandemic.
The key driver of the forecast is the number of new vehicles transacted by the Group onto lease plans, 
with revenues, including ancillary sales, consequent on each vehicle lease transaction completed. 
Growth, particularly for cars, is dependent upon a significant increase in the Group’s market share, 
driven by a consolidation of the broker market. This is principally expected to be achieved by further 
developing the capability for lease transactions to originate on the established Auto Trader 
marketplace, under the Auto Trader brand, as well as Vanarama. Growth assumptions are lower  
for the van leasing business which has an established market share. 
In the year to 31 March 2024, Autorama has delivered 7,847 vehicles (2023: 6,895 vehicles). The personal 
leasing market has been constrained by tight supply in the current and prior year, but supply is 
expected to improve. In response, in the current year, the Group has accelerated integration of 
Autorama onto Auto Trader and focused on realising post-acquisition cost synergies in advance  
of market growth.
The risk arising from growth assumptions for new vehicles transacted in this period not being 
achieved is reflected in the base forecast cash flows rather than the pre-tax discount rate applied. 
The pre-tax discount rate disclosed has been derived using a weighted average cost of capital  
and using the Capital Asset Pricing Model, reflecting UK-based assumptions for the risk-free rate.
The sensitivity of the impairment calculation as at 31 March 2024 is reduced due to the accounting 
requirement to expense the £49.9m share-based payment charge relating to deferred consideration 
(note 31). All of this charge has been expensed as at 31 March 2024, together with further cumulative 
£17.7m of acquired intangible amortisation. However, the headroom is dependent on achieving the 
planned volume growth over the forecast period.
No impairment charge, albeit with limited headroom, would arise under the following  
sensitivity scenarios:
•	 The forecast period is restricted to five years;
•	 A 10% reduction in new vehicles delivered in year six as this is the financial period in which revenue 
has the greatest impact on the estimation of recoverable amount;
•	 Delay in timing: Forecast cash flows are deferred by one year from financial year 2025 to reflect 
the risk of possible factors such as, a slower transition to electric vehicles and delays in new car 
and van supply; 
•	 The discount rate is increased by 1%; and
•	 The long-term growth rate is reduced by 1%.
14. PROPERTY, PLANT AND EQUIPMENT
Land, buildings 
and leasehold 
improvements
£m
Office
equipment
£m
Motor 
vehicles
£m
Total
£m
Cost
At 31 March 2022
23.1
13.9
1.6
38.6
Acquired through business combinations
4.0
0.3
1.0
5.3
Additions
2.2
2.0
0.3
4.5
Disposals 
(7.6)
(3.0)
(0.9)
(11.5)
At 31 March 2023
21.7
13.2
2.0
36.9
Additions
2.8
1.4
0.2
4.4
Disposals 
(1.5)
(4.1)
(0.6)
(6.2)
At 31 March 2024
23.0
10.5
1.6
35.1
Accumulated depreciation
At 31 March 2022
11.5
11.1
1.3
23.9
Charge for the year
3.3
1.1
0.5
4.9
Disposals
(4.4)
(2.8)
(0.6)
(7.8)
At 31 March 2023
10.4
9.4
1.2
21.0
Charge for the year
2.9
1.5
0.4
4.8
Disposals
(1.1)
(4.1)
(0.4)
(5.6)
At 31 March 2024
12.2
6.8
1.2
20.2
Net book value at 31 March 2024
10.8
3.7
0.4
14.9
Net book value at 31 March 2023
11.3
3.8
0.8
15.9
Net book value at 31 March 2022
11.6
2.8
0.3
14.7
Included within property, plant and equipment are £5.0m (2023: £6.5m) of assets recognised as 
leases under IFRS 16. Further details of these leases are disclosed in note 15. The depreciation 
expense of £4.8m for the year to 31 March 2024 (2023: £4.9m) has been recorded in operating costs 
in the Consolidated income statement. During the year, £5.3m (2023: £2.6m) worth of property, 
plant and equipment with £nil net book value was disposed of.
135
Auto Trader Group plc  Annual Report and Financial Statements 2024
Strategic report
Governance
Financial statements

104 – 162
Notes to the consolidated financial statements continued
116	 Consolidated income statement
104	 Independent auditor’s report to the 
	
members of Auto Trader Group plc
118	 Consolidated balance sheet
120	 Consolidated statement of cash flows
155	 Company balance sheet
161	 Unaudited five-year record
162	 Shareholder information
117	 Consolidated statement  
	
of comprehensive income
119	 Consolidated statement  
	
of changes in equity
121	 Notes to the consolidated 
	
financial statements
156	 Company statement  
	
of changes in equity
157	 Notes to the Company 
	
financial statements
15. LEASES
The Group’s lease assets including land and buildings and motor vehicles are held within property, 
plant and equipment. Information about leases for which the Group is a lessee is presented below:
2024
£m
2023
£m
Net book value of property, plant and equipment owned
9.9
9.4
Net book value of right of use assets
5.0
6.5
14.9
15.9
Net book value of right of use assets
Land, buildings 
and leasehold 
improvements
£m
Office 
equipment
£m
Motor 
vehicles
£m
Total
£m
Balance at 31 March 2022
7.8
0.1
0.4
8.3
Acquired through business combination
0.1
–
0.3
0.4
Additions
1.5
0.1
0.3
1.9
Disposals
(1.4)
–
(0.1)
(1.5)
Depreciation charge
(2.2)
–
(0.4)
(2.6)
Balance at 31 March 2023
5.8
0.2
0.5
6.5
Additions
0.5
0.1
0.2
0.8
Disposals
(0.1)
–
–
(0.1)
Depreciation charge
(1.8)
(0.1)
(0.3)
(2.2)
At 31 March 2024
4.4
0.2
0.4
5.0
Lease liabilities in the balance sheet at 31 March
2024
£m
2023
£m
Current
2.4
2.5
Non-current
2.4
4.6
Total
4.8
7.1
A maturity analysis of contractual undiscounted cash flows relating to lease liabilities is presented 
within note 32. The term recognised for certain leases has assumed lease break options are exercised. 
Certain lease rentals are subject to periodic market rental reviews.
During the year, the Group reassessed its dilapidations provision for its leased properties which 
resulted in a £0.4m increase in the provision, and corresponding increase in the right of use asset.
Amounts charged in the income statement
2024
£m
2023
£m
Depreciation charge of right of use assets
2.2
2.6
Interest on lease liabilities
0.1
0.2
Gain on disposal of right of use assets
–
(0.1)
Total amounts charged in the income statement
2.3
2.7
Cash outflow
2024
£m
2023
£m
Total cash outflow for leases
2.7
2.9
16. NET INVESTMENTS IN JOINT VENTURES
Joint ventures are contractual arrangements over which the Group exercises joint control with 
partners and where the parties have rights to the net assets of the arrangement, irrespective of  
the Group’s shareholding in the entity.
The Group owns 49% of the ordinary share capital of Dealer Auction Limited (previously Dealer Auction 
(Holdings) Limited). The basis of the Group’s joint control is through a shareholder agreement and an 
assessment of the substantive rights of each shareholder, including operational barriers or incentives 
that would prevent or deter rights being exercised.
Net investments in joint ventures at the reporting date include the Group’s equity investment in joint 
ventures and the Group’s share of the joint ventures’ post acquisition net assets. The table below 
reconciles the movement in the Group’s net investment in joint ventures in the year:
Equity 
investments in 
joint ventures
£m
Share of post 
acquisition net 
assets
£m
Net investments 
in joint 
ventures
£m
Carrying value
As at 31 March 2022
40.3
9.4
49.7
Share of result for the year taken to the income statement
–
2.5
2.5
Dividends received in the year
(2.9)
–
(2.9)
As at 31 March 2023
37.4
11.9
49.3
Share of result for the year taken to the income statement
–
2.8
2.8
Dividends received in the year
(3.9)
–
(3.9)
As at 31 March 2024
33.5
14.7
48.2
136
Auto Trader Group plc  Annual Report and Financial Statements 2024
Strategic report
Governance
Financial statements

104 – 162
Notes to the consolidated financial statements continued
116	 Consolidated income statement
104	 Independent auditor’s report to the 
	
members of Auto Trader Group plc
118	 Consolidated balance sheet
120	 Consolidated statement of cash flows
155	 Company balance sheet
161	 Unaudited five-year record
162	 Shareholder information
117	 Consolidated statement  
	
of comprehensive income
119	 Consolidated statement  
	
of changes in equity
121	 Notes to the consolidated 
	
financial statements
156	 Company statement  
	
of changes in equity
157	 Notes to the Company 
	
financial statements
16. NET INVESTMENTS IN JOINT VENTURES CONTINUED
Set out below is the summarised financial information for the joint venture, adjusted for differences 
in accounting policies between the Group and the joint venture. The table also reconciles the 
summarised financial information to the carrying amount of the Group’s interest in the joint venture.
2024
£m
2023
£m
Non-current assets
94.5
95.6
Current assets
Cash and cash equivalents
6.8
6.4
Other current assets
2.1
1.3
Total assets
103.4
103.3
Liabilities
Current liabilities
4.4
2.0
Total liabilities
4.4
2.0
Net assets
99.0
101.3
Group’s share of net assets
48.2
49.3
2024
£m
2023
£m
Revenues
13.2
10.5
Profit for the year
5.7
5.2
Total comprehensive income
5.7
5.2
Group’s share of comprehensive income
2.8
2.5
Dividends received by the Group
3.9
2.9
Non-current assets principally comprise goodwill and other intangible assets. The carrying value  
is assessed annually using a methodology consistent with the Auto Trader cash-generating unit 
disclosed in note 13. 
A list of the investments in joint ventures, including the name, country of incorporation and proportion 
of ownership interest, is given in note 35.
17. OTHER INVESTMENTS
Shares in other undertakings
2024
£m
2023
£m
Investment in iAUTOS Company Limited
–
–
Investment in protected insurance cell (Advent Insurance PCC Limited)
–
1.1
Investment in protected insurance cell (Atlas Insurance PCC Limited)
1.3
1.2
Total comprehensive income
1.3
2.3
The Group designated the investment in iAUTOS Company Limited as an equity security at FVOCI  
as the Group intends to hold the shares for long-term purposes. iAUTOS Company Limited is an 
intermediate holding company through which trading companies incorporated in the People’s 
Republic of China are held. The fair value of the investment has been valued at £nil since 2014 as  
the Chinese trading companies are marginally loss-making with forecast future cash outflows.
As at 31 March 2023, the Group’s wholly owned subsidiary, Autorama Holding (Malta) Limited, had an 
interest in two protected insurance cells. During the year, the Group exited the legacy cell with Advent 
Insurance PCC Limited following the completion of the portfolio transfer to the new cell. It has 
designated the investment in the new protected insurance cell as an equity security at FVOCI as the 
Group intends to hold the investment for long-term purposes.
The protected insurance cell’s activity was the writing of insurance business relating to Guaranteed 
Asset Protection insurance and business equipment in transit. The writing of new insurance business 
ceased during the current year, therefore the cell will wind up once all existing policies terminate.  
The interest in the protected insurance cell is not consolidated in these financial statements as a silo, 
as the cell company has retained residual obligations in respect of the cell’s liabilities. Autorama UK 
Limited is listed as a guarantor to an agreement between the cell company and Autorama Holding 
(Malta) Limited. No liability has been recognised for this guarantee by the Group under IFRS 17 – 
Insurance Contracts on the basis that its fair value is not material, reflecting the size and activity  
of the protected insurance cell.
18. TRADE AND OTHER RECEIVABLES
2024
£m
2023
£m
Trade receivables (invoiced)
32.7
28.5
Net accrued income
42.8
38.7
Trade receivables (total) 
75.5
67.2
Prepayments
6.8
5.4
Other receivables
1.0
0.3
Total
83.3
72.9
Trade receivables are amounts due from customers for services performed in the ordinary course of 
business. They are generally due for settlement within 30 days and therefore are all classified as current. 
Trade receivables are recognised initially at the amount of consideration that is unconditional and has 
been invoiced at the reporting date. The Group holds the trade receivables with the objective to collect 
the contractual cash flows and therefore measures them subsequently at amortised cost using the 
effective interest method. Included within trade receivables (invoiced) is a provision for the impairment 
of financial assets of £3.3m (2023: £3.0m).
137
Auto Trader Group plc  Annual Report and Financial Statements 2024
Strategic report
Governance
Financial statements

104 – 162
Notes to the consolidated financial statements continued
116	 Consolidated income statement
104	 Independent auditor’s report to the 
	
members of Auto Trader Group plc
118	 Consolidated balance sheet
120	 Consolidated statement of cash flows
155	 Company balance sheet
161	 Unaudited five-year record
162	 Shareholder information
117	 Consolidated statement  
	
of comprehensive income
119	 Consolidated statement  
	
of changes in equity
121	 Notes to the consolidated 
	
financial statements
156	 Company statement  
	
of changes in equity
157	 Notes to the Company 
	
financial statements
18. TRADE AND OTHER RECEIVABLES CONTINUED
Accrued income relates to the Group’s rights to consideration for services provided but not invoiced 
at the reporting date. Accrued income is transferred to receivables when invoiced. Included within 
net accrued income is provision for the impairment of financial assets of £1.7m (2023: £1.5m).
Exposure to credit risk and expected credit losses relating to trade and other receivables are 
disclosed in note 32.
19. INVENTORIES 
In Autorama, the Group temporarily takes a small proportion of new vehicle deliveries on balance 
sheet as principal, which are held within inventory.
2024
£m
2023
£m
Finished goods
2.6
3.6
Inventories
2.6
3.6
20. CASH AND CASH EQUIVALENTS
Cash at bank and in hand is denominated in sterling:
2024
£m
2023
£m
Cash at bank and in hand
18.7
16.6
Cash and cash equivalents
18.7
16.6
Cash balances with an original maturity of less than three months were held in current accounts 
during the year and attracted interest at a weighted average rate of 2.4% (2023: 0.7%).
21. TRADE AND OTHER PAYABLES
2024
£m
2023
£m
Trade payables
3.9
8.0
Accruals
17.7
15.8
Other taxes and social security
25.2
16.9
Deferred income
7.3
5.7
Vehicle stocking loan
2.1
3.0
Other payables
3.7
3.9
Accrued interest payable
0.2
0.3
Total
60.1
53.6
Trade payables are unsecured and are usually paid within 30 days of recognition. The carrying 
amounts of trade and other payables are considered to be the same as their fair values, due to  
their short-term nature.
22. BORROWINGS
Non-current
2024
£m
2023
£m
Syndicated RCF gross of unamortised debt issue costs
30.0
60.0
Unamortised debt issue costs on Syndicated RCF
(2.3)
(2.5)
Total
27.7
57.5
Current
2024
£m
2023
£m
Loan from other investment
–
1.1
Total
–
1.1
Total borrowings
27.7
58.6
Unamortised debt issue costs on the Syndicated RCF decreased to £2.3m in the year (2023: £2.5m). 
Borrowings are repayable as follows:
2024
£m
2023
£m
Less than one year
–
1.1
Two to five years
30.0
60.0
Total
30.0
61.1
The carrying amounts of borrowings approximates to their fair values.
Syndicated revolving credit facility (‘Syndicated RCF’)
The Group has access to an unsecured Syndicated revolving credit facility (the ‘Syndicated RCF’). 
Associated debt transaction costs total £6.2m, with £3.3m being incurred at initiation and £2.9m of 
additional costs associated with extension requests.
In the prior year, with effect from 1 February 2023, the Group entered into an Amendment and 
Restatement Agreement to extend the term of the facility for five years from the date of signing and  
to reduce the capacity of the facility to £200.0m. During the year, on 2 February 2024, the Group 
extended the term of its Syndicated RCF by one year. The facility has been extended to February 2029 
and still has an additional one year extension option with no tranche terminations. There is no change 
to the interest rate payable and there is no requirement to settle all or part of the debt earlier than the 
termination date stated. The associated debt transaction costs of the extension were £0.3m, which 
were paid in the period to 31 March 2024. The remaining £0.2m debt transaction costs relating to the 
prior year Amendment and Restatement were also paid in the period to 31 March 2024.
Individual tranches are drawn down, in sterling, for periods of up to six months at the compounded 
reference rate (being the aggregate of SONIA for that interest period) plus a margin of between 1.2% 
and 2.1% depending on the consolidated leverage ratio of the Group. As part of the Amendment and 
Restatement Agreement of the Syndicated RCF in 2023, three sustainability performance targets 
were incorporated into the agreement. The margin shall be increased or decreased between -0.05% 
and 0.05% based on the number of sustainability performance targets achieved in the reporting 
period. A commitment fee of 35% of the margin applicable to the Syndicated RCF is payable quarterly 
in arrears on unutilised amounts of the total facility.
138
Auto Trader Group plc  Annual Report and Financial Statements 2024
Strategic report
Governance
Financial statements

104 – 162
Notes to the consolidated financial statements continued
116	 Consolidated income statement
104	 Independent auditor’s report to the 
	
members of Auto Trader Group plc
118	 Consolidated balance sheet
120	 Consolidated statement of cash flows
155	 Company balance sheet
161	 Unaudited five-year record
162	 Shareholder information
117	 Consolidated statement  
	
of comprehensive income
119	 Consolidated statement  
	
of changes in equity
121	 Notes to the consolidated 
	
financial statements
156	 Company statement  
	
of changes in equity
157	 Notes to the Company 
	
financial statements
22. BORROWINGS CONTINUED
The Syndicated RCF has financial covenants linked to interest cover and the consolidated debt cover 
of the Group:
•	 Net bank debt to EBITDA must not exceed 3.5:1.
•	 EBITDA to net interest payable must not be less than 3.0:1. 
EBITDA is defined as earnings before interest, taxation, depreciation and amortisation, share-based 
payments and associated NI, share of profit from joint ventures and exceptional items. 
All financial covenants of the facility have been complied with through the period.
Loan from other investments
In the prior period, the Group’s wholly owned subsidiary, Autorama Holding (Malta) Limited, elected to 
transfer the insurance portfolio held in a protected insurance cell with Advent Insurance PCC Limited 
to Atlas Insurance PCC Limited. As part of this process, Advent Insurance PCC Limited issued a loan to 
Autorama Holding (Malta) Limited to fund the investment in the new protected insurance cell until the 
portfolio transfer was complete. This process was completed during the current period and the loan 
was repaid. As at 31 March 2024, £nil was recognised on the Consolidated balance sheet (2023: £1.1m). 
Exposure to interest rate changes
The exposure of the Group’s borrowings (excluding debt issue costs) to SONIA rate changes and the 
contractual repricing dates at the balance sheet date are as follows: 
2024
£m
2023
£m
One month or less
30.0
60.0
Total
30.0
60.0
23. PROVISIONS 
Dilapidations 
provision
£m
Holiday pay 
provision
£m
Total
£m
At 31 March 2023
1.3
0.7
2.0
Charged to the income statement
–
0.8
0.8
Utilised in the year
–
(0.7)
(0.7)
Recognised under IFRS 16
0.4
–
0.4
Released in the year
(0.1)
–
(0.1)
At 31 March 2024
1.6
0.8
2.4
2024
£m
2023
£m
Current
0.8
0.7
Non-current
1.6
1.3
Total
2.4
2.0
During the year, the Group reassessed its dilapidations provision for its leased properties which resulted 
in a £0.4m increase in the provision, and corresponding increase in the right of use lease asset.
24. DEFERRED TAXATION
A net deferred tax liability of £2.9m has been recognised in the balance sheet at 31 March 2024 (2023: 
deferred tax liability of £5.8m). The movement in deferred taxation assets and liabilities during the 
year, without taking into consideration the offsetting of balances within the same tax jurisdiction,  
is as follows:
Deferred taxation assets
Share-based 
payments
£m
Accelerated 
capital 
allowances
£m
Other 
temporary 
differences
£m
Total
£m
At 31 March 2022 
2.8
2.8
0.8
6.4
(Debited)/credited to the income statement
1.1
(0.9)
(0.5)
(0.3)
Debited directly to equity
(0.2)
–
–
(0.2)
Acquired through business combinations
–
–
6.8
6.8
At 31 March 2023 
3.7
1.9
7.1
12.7
(Debited)/credited to the income statement
1.1
(0.8)
(0.3)
–
Debited directly to equity
(0.5)
–
–
(0.5)
At 31 March 2024
4.3
1.1
6.8
12.2
Deferred taxation liabilities
Acquired 
intangible 
assets
£m
Other 
temporary 
differences
£m
Total
£m
At 31 March 2022
–
5.0
5.0
Credited to the income statement
(1.2)
(0.5)
(1.7)
Debited to the statement of comprehensive income
–
(1.1)
(1.1)
Acquired through business combinations
16.3
–
16.3
At 31 March 2023
15.1
3.4
18.5
Credited to the income statement
(3.4)
–
(3.4)
At 31 March 2024
11.7
3.4
15.1
Net deferred tax liability at 31 March 2023
5.8
Net deferred tax liability at 31 March 2024
2.9
The Group has estimated that £2.5m (2023: £1.5m) of the Group’s net deferred income tax liability will 
be realised in the next 12 months. This is management’s current best estimate and may not reflect the 
actual outcome in the next 12 months. 
In the prior period, deferred tax assets acquired through business combinations totalled £6.8m,  
which included £7.7m relating to tax losses offset by a £0.9m deferred tax liability linked to a fair value 
adjustment on freehold property. This was recognised on the basis that there are sufficient taxable 
temporary liability differences at the balance sheet date arising from acquired intangibles which are 
expected to reverse over the same time period that losses are expected to be used.
139
Auto Trader Group plc  Annual Report and Financial Statements 2024
Strategic report
Governance
Financial statements

104 – 162
Notes to the consolidated financial statements continued
116	 Consolidated income statement
104	 Independent auditor’s report to the 
	
members of Auto Trader Group plc
118	 Consolidated balance sheet
120	 Consolidated statement of cash flows
155	 Company balance sheet
161	 Unaudited five-year record
162	 Shareholder information
117	 Consolidated statement  
	
of comprehensive income
119	 Consolidated statement  
	
of changes in equity
121	 Notes to the consolidated 
	
financial statements
156	 Company statement  
	
of changes in equity
157	 Notes to the Company 
	
financial statements
25. RETIREMENT BENEFIT OBLIGATIONS
(i) Defined contribution scheme
The Group operates a number of defined contribution schemes. In the year to 31 March 2024, the 
pension contributions to the Group’s defined contribution schemes amounted to £4.1m (2023: £3.5m). 
At 31 March 2024, there were £0.7m (31 March 2023: £0.6m) of pension contributions outstanding 
relating to the Group’s defined contribution schemes.
(ii) Defined benefit scheme
The Company sponsors a funded defined benefit pension scheme for qualifying UK employees, the 
Wiltshire (Bristol) Limited Retirement Benefits Scheme (‘the Scheme’). The Scheme is administered by a 
separate board of Trustees, which is legally separate from the Company. The Trustees are composed 
of representatives of both the Company and members. The Trustees are required by law to act in the 
interest of all relevant beneficiaries and are responsible for the investment policy for the assets and 
the day-to-day administration of the benefits.
The Scheme has been closed to future members since 30 April 2006 and there are no remaining active 
members within the Scheme. No other post-retirement benefits are provided to these employees.
Profile of the Scheme
As at 31 March 2024, approximately 40% of the defined benefit obligation (‘DBO’) is attributable  
to former employees who have yet to reach retirement (2023: 42%) and 60% to current pensioners 
(2023: 58%). The Scheme duration is an indicator of the weighted-average time until benefit payments 
are made. For the Scheme as a whole, the duration is approximately 15 years (2023: 16 years).
Buy-in
In the prior year, the Scheme purchased a bulk annuity policy (known as a buy-in) from Just Retirement 
Limited (‘Just Retirement’) for £15.4m, which was funded by a £1.0m contribution by the Company along 
with existing Scheme assets. This policy secured the full benefits of all Scheme members, which as  
at the remeasurement date amounted to £13.7m. Given the financial strength of Just Retirement, this 
buy-in substantively removes the risk of further contributions being required from the Company to 
provide benefits to members, beyond those noted below.
Following the buy-in, the Scheme’s assets largely comprise the bulk annuity policy held with Just 
Retirement, along with a small amount of additional assets currently held with LGIM. The Scheme 
trustees are now working to progress towards a full buy-out, which will involve various data and 
benefits exercises. It is anticipated that the Scheme buy-out will be completed in 2025. Once the 
buy-out is complete, the Scheme has no further purpose and will be wound up.
Funding requirements
UK legislation requires that pension schemes are funded prudently. The last funding valuation of the 
Scheme was carried out by a qualified actuary as at 30 April 2021 and showed a surplus of £1.5m. The 
Company paid deficit contributions of £140k pa to 31 January 2022, plus an additional £1.0m in October 
2022 in respect of the shortfall versus the buy-in premium. The next funding valuation is due as at 
30 April 2024, although it is anticipated that the wind-up of the scheme will have commenced before 
the statutory deadline for completion of this valuation, therefore this requirement will no longer apply. 
The Company expects that a further contribution may be required in the year ending 31 March 2025 in 
respect of the balancing premium, once the data cleansing and benefit rectification is completed. 
The Company also pays expenses and PPF levies incurred by the Scheme.
Risks associated with the Scheme
The Scheme exposes the Company to some risks, although the purchase of a buy-in policy 
substantially mitigates these.
Asset volatility
The liabilities are calculated using a discount rate set with reference to corporate 
bond yields. If assets underperform this yield, this will create a deficit. The Scheme 
previously held a significant proportion of gilt and bond assets which limits volatility 
and risk in the short term. The allocation of assets is monitored to ensure it remains 
appropriate given the Scheme’s long-term objectives.
Inflation risk
A proportion of the Scheme’s benefit obligations are linked to inflation, and higher 
inflation leads to higher liabilities (although, in most cases, caps on the level of 
inflationary increases are in place to protect against extreme inflation). The 
majority of the assets are either unaffected by or only loosely correlated with 
inflation, meaning that an increase in inflation will also increase the deficit.
Change in  
bond yields
A decrease in corporate bond yields will increase the value placed on the Scheme’s 
liabilities for accounting purposes, although this will be partially offset by an 
increase in the value of the Scheme’s bond holdings.
Life expectancy The majority of the Scheme’s obligations are to provide benefits for the lifetime of 
the member, so increases in life expectancy will result in an increase in the liabilities.
Assumptions used
The results of the latest funding valuation at 30 April 2021 have been adjusted to the new balance 
sheet date, taking account of experience over the period since 30 April 2021, changes in market 
conditions, and differences in the financial and demographic assumptions. The present value of the 
defined benefit obligation, and the related current service cost, were measured using the projected 
unit credit method.
The principal assumptions used to calculate the liabilities under IAS 19 are as follows:
2024
%
2023
%
Discount rate for scheme liabilities
4.80
4.70
CPI inflation
2.80
2.85
RPI inflation
3.40
3.55
Pension increases
Post 1988 GMP
2.20
2.20
Pre 2004 non GMP
5.00
5.00
Post 2004
3.15
3.25
The financial assumptions reflect the nature and term of the Scheme’s liabilities. The weighted 
average duration of the Scheme liabilities at the year end is 15 years (2023: 16 years). This reduction is 
due to the discount rate increase which is the principal reason for the decrease in the value of Scheme 
liabilities compared with the prior year.
The Group has assumed that mortality will be in line with nationally published mortality table SAPS S3 
Heavy tables with CMI 2021 projections related to members’ years of birth with long-term rate of 
improvement of 1.5% per annum. No adjustment has been made for the possible effects of COVID-19. 
140
Auto Trader Group plc  Annual Report and Financial Statements 2024
Strategic report
Governance
Financial statements

104 – 162
Notes to the consolidated financial statements continued
116	 Consolidated income statement
104	 Independent auditor’s report to the 
	
members of Auto Trader Group plc
118	 Consolidated balance sheet
120	 Consolidated statement of cash flows
155	 Company balance sheet
161	 Unaudited five-year record
162	 Shareholder information
117	 Consolidated statement  
	
of comprehensive income
119	 Consolidated statement  
	
of changes in equity
121	 Notes to the consolidated 
	
financial statements
156	 Company statement  
	
of changes in equity
157	 Notes to the Company 
	
financial statements
25. RETIREMENT BENEFIT OBLIGATIONS CONTINUED 
These tables translate into an average life expectancy for a pensioner retiring at age 65 as follows:
2024
2023
Men
Years
Women
Years
Men
Years
Women
Years
Member aged 65 (current life expectancy)
86.1
88.6
86.7
89.0
Member aged 45 (life expectancy at age 65)
87.9
90.4
88.4
90.8
It is assumed that 50% of non-retired members of the Scheme will commute the maximum amount  
of cash at retirement (2023: 50% ).
Post-employment benefit obligations disclosures
The amounts charged to the Consolidated income statement are set out below:
2024
£m
2023
£m
Past service cost
–
0.5
Settlement cost
–
2.2
Total amounts charged to the Consolidated income statement
–
2.7
Past service cost
In the prior year, as part of the data cleansing exercise ahead of the Scheme’s buy-in, two items 
relating to the Barber window in relation to transferred in assets and a slightly later effective date 
for pension increases were identified. As a result, a £0.5m past service cost was recognised in the 
Consolidated income statement. 
Current service costs and past service costs are charged to the income statement in arriving at 
operating profit. Interest income on Scheme assets and the interest cost on Scheme liabilities are 
included within finance costs.
Settlement cost
Given the intention is to convert the buy-in policy purchased during the prior year to a buy-out as soon 
as possible, a settlement cost of £2.2m was recognised in the Consolidated income statement for the 
year ended 31 March 2023. The settlement cost represented the difference between the value of the 
liabilities under IAS 19 at the remeasurement date, 31 October 2022, (£13.2m) and the price paid to settle 
the liabilities (£15.4m).
The following amounts have been recognised in the Consolidated statement of comprehensive income:
2024
£m
2023
£m
Return on Scheme assets below that recognised in net interest
0.5
5.9
Actuarial gains due to changes in assumptions
(0.7)
(4.8)
Actuarial losses due to liability experience
0.3
0.4
Effect of the surplus cap
–
–
Deferred tax on surplus
–
(1.1)
Total amounts recognised within the Consolidated statement  
of comprehensive income
0.1
0.4
Amounts recognised in the balance sheet are as follows:
2024
£m
2023
£m
Present value of funded obligations
13.4
13.6
Fair value of plan assets
(14.0)
(14.1)
Net asset recognised in the Consolidated balance sheet
(0.6)
(0.5)
The Trustees of the Scheme sought legal advice which concluded that the Group has an unconditional 
right to a refund of surplus from the Scheme, if the Scheme were to be run-off until the final beneficiary 
died. As a result, the Group has concluded that IFRIC 14 does not apply, and therefore has recognised 
the accounting surplus of £0.6m (2023: £0.5m) and an associated deferred tax liability of £0.2m (2023: 
£0.2m) in the Consolidated balance sheet.
Movements in the fair value of Scheme assets were as follows:
2024
£m
2023
£m
Fair value of Scheme assets at the beginning of the year
14.1
21.2
Interest income on Scheme assets
0.7
0.5
Remeasurement losses on Scheme assets
(0.5)
(5.9)
Contributions by the employer
0.1
1.0
Settlements
–
(2.2)
Net benefits paid
(0.4)
(0.5)
Fair value of Scheme assets at the end of the year
14.0
14.1
Movements in the fair value of Scheme liabilities were as follows:
2024
£m
2023
£m
Fair value of Scheme liabilities at the beginning of the year
13.6
17.5
Past service cost
–
0.5
Interest expense
0.6
0.5
Actuarial gains on Scheme liabilities arising from changes in assumptions
(0.7)
(4.8)
Actuarial losses on Scheme liabilities arising from experience
0.3
0.4
Net benefits paid
(0.4)
(0.5)
Fair value of Scheme liabilities at the end of the year
13.4
13.6
Movements in post-employment benefit net obligations were as follows:
2024
£m
2023
£m
Opening post-employment benefit surplus
(0.5)
(3.7)
Past service cost
–
0.5
Settlement cost
–
2.2
Contributions by the employer
(0.1)
(1.0)
Remeasurement and experience losses
–
1.5
Closing post-employment benefit surplus
(0.6)
(0.5)
141
Auto Trader Group plc  Annual Report and Financial Statements 2024
Strategic report
Governance
Financial statements

104 – 162
Notes to the consolidated financial statements continued
116	 Consolidated income statement
104	 Independent auditor’s report to the 
	
members of Auto Trader Group plc
118	 Consolidated balance sheet
120	 Consolidated statement of cash flows
155	 Company balance sheet
161	 Unaudited five-year record
162	 Shareholder information
117	 Consolidated statement  
	
of comprehensive income
119	 Consolidated statement  
	
of changes in equity
121	 Notes to the consolidated 
	
financial statements
156	 Company statement  
	
of changes in equity
157	 Notes to the Company 
	
financial statements
25. RETIREMENT BENEFIT OBLIGATIONS CONTINUED 
Plan assets are comprised as follows:
2024
2023
£m
%
£m
%
Gilts
0.4
2.9
0.4
2.8
Cash
0.2
1.4
0.1
0.7
Buy-in policy
13.4
95.7
13.6
96.5
Total
14.0
100.0
14.1
100.0
All plan assets have a quoted market price.
Sensitivity to key assumptions
The key financial assumptions used for IAS 19 are the discount and inflation rates. Given that the 
Scheme’s buy-in policy is valued exactly equal to the DBO, changes in the key assumptions no longer 
have any impact on the net funded status position.
26. SHARE CAPITAL
Share capital
2024
2023
Number
’000
Amount
£m
Number
’000
Amount
£m
Allotted, called-up and fully paid ordinary shares 
of 1p each
At 1 April
923,075
9.3
946,893
9.5
Purchase and cancellation of own shares
(23,711)
(0.2)
(23,831)
(0.2)
Issue of shares
7,850
0.1
13
0.0
Total
907,214
9.2
923,075
9.3
In the year ended 31 March 2017, the Company commenced a share buyback programme. By 
resolutions passed at the 2023 AGM, the Company’s shareholders generally authorised the Company 
to make market purchases of up to 92,019,875 of its ordinary shares, subject to minimum and maximum 
price restrictions. In the year ended 31 March 2024, a total of 25,207,430 ordinary shares of £0.01 were 
purchased. The average price paid was 673.0p with a total consideration paid (including fees of 
£0.9m) of £170.8m. Of all shares purchased, 1,496,445 were held in treasury with 23,710,985 being 
cancelled. In the year ended 31 March 2024, 7,849,782 ordinary shares were issued for the settlement 
of share-based payments.
Included within shares in issue at 31 March 2024 are 312,831 (2023: 340,196) shares held by the ESOT  
and 4,899,346 (2023: 4,371,505) shares held in treasury, as detailed in note 27.
27. OWN SHARES HELD
Own shares held – £m
ESOT shares 
reserve
£m
Treasury 
shares
£m
Total
£m
Own shares held as at 31 March 2022
(0.4)
(22.0)
(22.4)
Repurchase of own shares for treasury
–
(8.7)
(8.7)
Share-based incentives exercised
–
5.1
5.1
Own shares held as at 31 March 2023
(0.4)
(25.6)
(26.0)
Repurchase of own shares for treasury
–
(11.1)
(11.1)
Share-based incentives exercised
–
5.8
5.8
Own shares held as at 31 March 2024
(0.4)
(30.9)
(31.3)
Own shares held – number
ESOT shares 
reserve
Number of 
shares
Treasury 
shares
Number of 
shares
Total
Number of 
shares
Own shares held as at 31 March 2022
358,158
3,826,928
4,185,086
Transfer of shares from ESOT
(17,962)
–
(17,962)
Repurchase of own shares for treasury
–
1,430,372
1,430,372
Share-based incentives exercised 
–
(885,795)
(885,795)
Own shares held as at 31 March 2023
340,196
4,371,505
4,711,701
Transfer of shares from ESOT
(27,365)
–
(27,365)
Repurchase of own shares for treasury
–
1,496,445
1,496,445
Share-based incentives exercised 
–
(968,604)
(968,604)
Own shares held as at 31 March 2024
312,831 4,899,346
5,212,177
28. DIVIDENDS
Dividends declared and paid by the Company were as follows:
2024
2023
Pence
per share
£m
Pence
per share
£m
2023 final dividend paid
5.6
51.3
5.5
51.7
2024 interim dividend paid
3.2
29.1
2.8
26.0
8.8
80.4
8.3
77.7
The proposed final dividend for the year ended 31 March 2024 of 6.4p per share, totalling £58.4m, is 
subject to approval by shareholders at the Annual General Meeting (‘AGM’) and hence has not been 
included as a liability in the financial statements.
The Directors’ policy with regard to future dividends is set out in the Financial review on page 24.
142
Auto Trader Group plc  Annual Report and Financial Statements 2024
Strategic report
Governance
Financial statements

104 – 162
Notes to the consolidated financial statements continued
116	 Consolidated income statement
104	 Independent auditor’s report to the 
	
members of Auto Trader Group plc
118	 Consolidated balance sheet
120	 Consolidated statement of cash flows
155	 Company balance sheet
161	 Unaudited five-year record
162	 Shareholder information
117	 Consolidated statement  
	
of comprehensive income
119	 Consolidated statement  
	
of changes in equity
121	 Notes to the consolidated 
	
financial statements
156	 Company statement  
	
of changes in equity
157	 Notes to the Company 
	
financial statements
29. CASH GENERATED FROM OPERATIONS
2024
£m
2023
£m
Profit after tax
256.9
233.9
Adjustments for:
Tax charge
88.3
59.7
Depreciation
4.8
4.9
Amortisation
13.5
9.2
Share-based payments charge (excluding associated NI)
7.5
5.8
Deferred contingent consideration
10.4
38.8
Share of profit from joint ventures
(2.8)
(2.5)
Profit on sale of property, plant and equipment
0.3
(0.7)
Net lease disposals and modifications
–
(0.1)
Post employment expenses relating to the defined benefit scheme
–
2.7
Finance costs
3.5
3.1
R&D expenditure credit
(0.1)
(0.1)
Profit on disposal of a subsidiary
–
(19.1)
Changes in working capital (excluding the effects of exchange differences 
on consolidation):
Trade and other receivables
(10.4)
(3.6)
Trade and other payables
6.0
(1.9)
Provisions
0.1
–
Inventory
1.0
(2.7)
Cash generated from operations
379.0
327.4
30. SHARE-BASED PAYMENTS
The Group currently operates five share plans: the Share Incentive Plan, Performance Share Plan, 
Deferred Annual Bonus, Single Incentive Plan Award and the Sharesave scheme. All share-based 
incentives are subject to a service condition. Such conditions are not taken into account in the fair 
value of the service received. The fair value of services received in return for share-based incentives is 
measured by reference to the fair value of share-based incentives granted. Black-Scholes and Monte 
Carlo models have been used where appropriate to calculate the fair value of share-based incentives 
with market conditions. 
The total charge in the period relating to the five schemes was £8.2m (2023: £6.6m). This included 
associated national insurance (‘NI’) at the rate at which management expects to be effective when 
the awards are exercised (13.80%), and apprenticeship levy at 0.5%, based on the share price at the 
reporting date.
In addition to this charge, the share-based payment charge reported in this period includes £10.4m 
relating to deferred share-based payment consideration relating to the acquisition of Autorama 
(see note 31), making a total combined charge of £17.9m (excluding associated NI).
Group
Company
2024
£m
2023
£m
2024
£m
2023
£m
Share Incentive Plan (‘SIP’)
–
–
–
–
Sharesave scheme (‘SAYE’)
0.7
0.5
–
–
Performance Share Plan (‘PSP’)
2.1
1.9
2.1
1.9
Deferred Annual Bonus and Single Incentive Plan 
4.7
3.4
0.6
0.4
NI and apprenticeship levy on applicable schemes
0.7
0.8
0.3
0.3
Total charge from ongoing share schemes
8.2
6.6
3.0
2.6
Share-based payments relating to Autorama 
acquisition
10.4
38.8
–
–
Total charge
18.6
45.4
3.0
2.6
During the year, the Directors in office in total had nil gains (2023: £1.4m) arising on the exercise  
of share-based incentive awards.
Share Incentive Plan
In 2015, the Group established a Share Incentive Plan (‘SIP’). All eligible employees were awarded  
free shares (or nil-cost options in the case of employees in Ireland) valued at £3,600 each based  
on the share price at the time of the Company’s admission to the Stock Exchange in March 2015.
143
Auto Trader Group plc  Annual Report and Financial Statements 2024
Strategic report
Governance
Financial statements

104 – 162
Notes to the consolidated financial statements continued
116	 Consolidated income statement
104	 Independent auditor’s report to the 
	
members of Auto Trader Group plc
118	 Consolidated balance sheet
120	 Consolidated statement of cash flows
155	 Company balance sheet
161	 Unaudited five-year record
162	 Shareholder information
117	 Consolidated statement  
	
of comprehensive income
119	 Consolidated statement  
	
of changes in equity
121	 Notes to the consolidated 
	
financial statements
156	 Company statement  
	
of changes in equity
157	 Notes to the Company 
	
financial statements
30. SHARE-BASED PAYMENTS CONTINUED
UK SIP
2024
Number
2023
Number
Outstanding at 1 April
96,315
116,808
Released
(27,365)
(20,493)
Outstanding at 31 March
68,950
96,315
Vested and outstanding at 31 March
68,950
96,315
The weighted average market value per ordinary share for SIP awards released was 695.0p 
(2023: 578.0p). The SIP shares outstanding at 31 March 2024 have fully vested (2023: fully vested). 
Shares released prior to the vesting date relate to those attributable to good leavers as defined  
by the Scheme rules. 
Performance Share Plan
The Group operates a Performance Share Plan (‘PSP’) for Executive Directors, the Operational 
Leadership Team and certain key employees. The extent to which awards vest will depend upon  
the Group’s performance over the three-year period following the award date. Both market-based 
and non-market-based performance conditions may be attached to the options. An appropriate 
adjustment is made for market-based performance conditions when calculating the fair value of an 
option. If the options remain unexercised after a period of 10 years from the date of grant, the options 
expire. Furthermore, options are forfeited if the employee leaves the Group before the options vest, 
unless under exceptional circumstances.
On 22 June 2023, the Group awarded 355,183 nil cost options under the PSP scheme (2023: 360,695). 
For the 2023 awards, the Group’s performance is measured by reference to growth in operating profit 
(70% of the award), revenue (20% of the award) and carbon reduction (10% of the award) over a 
three-year period to March 2026.
For other previous awards, the Group’s performance had been measured by reference to growth 
in operating profit and revenue over a three-year period, total shareholder return relative to  
the FTSE 350 share index (2017 and 2020 awards), diversity progress (2021 award) and carbon 
reduction (2022 award).
The fair value of the 2023 award was determined to be the share price at grant date. In previous years, 
the total shareholder return element was valued using the Monte Carlo model. The resulting share-
based payments charge is being spread evenly over the period between the grant date and the 
vesting date.
144
Auto Trader Group plc  Annual Report and Financial Statements 2024
Strategic report
Governance
Financial statements

104 – 162
Notes to the consolidated financial statements continued
116	 Consolidated income statement
104	 Independent auditor’s report to the 
	
members of Auto Trader Group plc
118	 Consolidated balance sheet
120	 Consolidated statement of cash flows
155	 Company balance sheet
161	 Unaudited five-year record
162	 Shareholder information
117	 Consolidated statement  
	
of comprehensive income
119	 Consolidated statement  
	
of changes in equity
121	 Notes to the consolidated 
	
financial statements
156	 Company statement  
	
of changes in equity
157	 Notes to the Company 
	
financial statements
30. SHARE-BASED PAYMENTS CONTINUED
PSP award holders are entitled to receive dividends accruing between the grant date and the vesting date and this value will be delivered in shares. The assumptions used in the measurement of the fair value 
at grant date of the PSP awards are as follows: 
Grant date
Condition
Share price at 
grant date £
Exercise
price £
Expected  
volatility %
Option life  
years
Risk-free  
rate %
Dividend  
yield %
Non-vesting 
condition %
Fair value per 
option £
16 June 2017
TSR dependent
4.00
Nil
31
3.0
0.2
0.0
0.0
2.17
16 June 2017
OP dependent
4.00
Nil
N/A
3.0
0.2
0.0
0.0
4.00
30 August 2017
TSR dependent
3.42
Nil
31
3.0
0.2
0.0
0.0
2.17
30 August 2017
OP dependent
3.42
Nil
N/A
3.0
0.2
0.0
0.0
3.42
17 August 2018
OP dependent
4.48
Nil
N/A
3.0
0.7
1.7
0.0
4.48
17 August 2018
Revenue dependent
4.48
Nil
N/A
3.0
0.7
1.7
0.0
4.48
17 June 2019
OP dependent
5.65
Nil
N/A
3.0
0.6
1.3
0.0
5.65
17 June 2019
Revenue dependent
5.65
Nil
N/A
3.0
0.6
1.3
0.0
5.65
8 July 2020
TSR dependent
5.27
Nil
32
3.0
(0.1)
0.0
0.0
2.83
17 June 2021
OP dependent
6.29
Nil
N/A
3.0
0.2
0.9
0.0
6.29
17 June 2021
Revenue dependent
6.29
Nil
N/A
3.0
0.2
0.9
0.0
6.29
17 June 2021
Diversity progress dependent
6.29
Nil
N/A
3.0
0.2
0.9
0.0
6.29
23 June 2022
OP dependent
5.31
Nil
N/A
3.0
2.0
1.3
0.0
5.31
23 June 2022
Revenue dependent
5.31
Nil
N/A
3.0
2.0
1.3
0.0
5.31
23 June 2022
Carbon reduction dependent
5.31
Nil
N/A
3.0
2.0
1.3
0.0
5.31
22 June 2023
OP dependent
6.22
Nil
N/A
3.0
4.9
1.4
0.0
6.22
22 June 2023
Revenue dependent
6.22
Nil
N/A
3.0
4.9
1.4
0.0
6.22
22 June 2023
Carbon reduction dependent
6.22
Nil
N/A
3.0
4.9
1.4
0.0
6.22
145
Auto Trader Group plc  Annual Report and Financial Statements 2024
Strategic report
Governance
Financial statements

104 – 162
Notes to the consolidated financial statements continued
116	 Consolidated income statement
104	 Independent auditor’s report to the 
	
members of Auto Trader Group plc
118	 Consolidated balance sheet
120	 Consolidated statement of cash flows
155	 Company balance sheet
161	 Unaudited five-year record
162	 Shareholder information
117	 Consolidated statement  
	
of comprehensive income
119	 Consolidated statement  
	
of changes in equity
121	 Notes to the consolidated 
	
financial statements
156	 Company statement  
	
of changes in equity
157	 Notes to the Company 
	
financial statements
30. SHARE-BASED PAYMENTS CONTINUED
Expected volatility is estimated by considering historic average share price volatility at the 
grant date.
The number of options outstanding and exercisable as at 31 March 2024 was as follows:
2024
Number
2023
Number
Outstanding at 1 April
1,399,984
1,401,701
Options granted in the year
355,183
360,695
Dividend shares awarded
–
8,319
Options forfeited in the year 
(591,580)
(129,684)
Options exercised in the year
(47,547)
(241,047)
Outstanding at 31 March
1,116,040
1,399,984
Exercisable at 31 March
31,801
79,348
The weighted average market value per ordinary share for PSP options exercised in 2024 was 714.0p 
(2023: 587.2p). The PSP awards outstanding at 31 March 2024 have a weighted average remaining 
vesting period of 1.2 years (2023: 1.0 years) and a weighted average contractual life of 8.1 years 
(2023: 7.9 years).
Deferred Annual Bonus and Single Incentive Plan Award
The Group operates the Deferred Annual Bonus and Single Incentive Plan Award for Executive 
Directors, the Operational Leadership Team and certain key employees. The plan consists of two 
schemes, the Deferred Annual Bonus Plan (‘DABP’) and the Single Incentive Plan Award (‘SIPA’).  
In addition, in the current period the Group announced a new Single Incentive Plan Award for all 
employees under the existing scheme rules.
Deferred Annual Bonus
The Group operates a Deferred Annual Bonus Plan (‘DABP’) for Executive Directors. Awards under  
the plan are contingent on the satisfaction of pre-set internal targets relating to financial and 
operational objectives. The extent to which the awards vest will depend upon the satisfaction  
of the Group’s financial and operational performance in the financial year of the award date  
(the ‘Performance Conditions’). The awards will vest on the second anniversary of the date the 
Remuneration Committee determines that the Performance Conditions have been satisfied  
(the ‘Vesting Period’). Awards are potentially forfeitable during that period should the employee  
leave employment. The DABP awards have been valued using the Black-Scholes method where 
appropriate and the resulting share-based payments charge is being spread evenly over the 
combined Performance Period and Vesting Period of the shares, being three years.
On 22 June 2023, the Group awarded 103,330 nil cost options under the DABP scheme (2023: 108,704). 
DABP award holders are entitled to receive dividends accruing between the grant date and the 
vesting date and this value will be delivered in shares. The assumptions used in the measurement  
of the fair value at grant date of the DABP awards are as follows:
Grant date
Share price 
at grant 
date
£
Exercise 
price
£
Option life
years
Risk-free 
rate
%
Dividend 
yield
%
Non-
vesting 
condition
%
Fair value 
per option
£
17 August 2018
4.48
Nil
2.0
0.7
1.7
0.0
4.48
17 June 2019
5.65
Nil
2.0
0.6
1.3
0.0
5.65
23 June 2022
5.31
Nil
2.0
2.0
1.3
0.0
5.31
22 June 2023
6.22
Nil
2.0
4.9
1.4
0.0
6.22
The number of options outstanding and exercisable as at 31 March was as follows:
2024
Number
2023
Number
Outstanding at 1 April
108,704
–
Options granted in the year
103,330
108,704
Outstanding at 31 March
212,034
108,704
Exercisable at 31 March
–
–
No DABP options were exercised in 2024 (2023: No DABP options exercised).
Single Incentive Plan Award
The Group operates a Single Incentive Plan Award (‘SIPA’) for the Operational Leadership Team  
and certain key employees. The extent to which awards vest will depend upon the satisfaction  
of the Group’s financial and operational performance in the financial year of the award date (the 
‘Performance Conditions’). The awards will vest in tranches, with the first tranche vesting on the 
date on which the Remuneration Committee determines that the Performance Conditions have 
been satisfied, and subsequent tranches vesting on the first and second anniversary of this date, 
subject to continuing employment.
On 22 June 2023, the Group awarded 618,497 nil cost options under the SIPA scheme for the 
Operational Leadership Team and certain key employees (2023: 681,586). For the 2023 awards, 75% of 
the award value is dependent on FY24 operating profit and the remaining 25% is subject to successful 
implementation of digital retailing related products by 31 March 2024. The fair value of the 2023 award 
was determined to be £6.22 per option, being the share price at grant date.
During the year, the Group announced a new All-Employee Single Incentive Plan Award (‘All-Employee 
SIPA’) that rewards employees with an extra 10% of their salary in shares. The awards will vest in 
tranches, with the first tranche vesting on the first anniversary of the grant date and subsequent 
tranches vesting on the first and second anniversary of this date, subject to continuing employment.
On 21 November 2023, the Group awarded 1,049,495 nil cost options under the SIPA scheme for  
all employees (2023: nil). The fair value of the 2023 award was determined to be £6.25 per option,  
being the average of the mid-market price for the three months leading up to the grant date.
The resulting share-based payments charge is being spread evenly over the period between the 
grant date and the vesting date. SIPA holders are entitled to receive dividends accruing between  
the grant date and the vesting date and this value will be delivered in shares.
146
Auto Trader Group plc  Annual Report and Financial Statements 2024
Strategic report
Governance
Financial statements

104 – 162
Notes to the consolidated financial statements continued
116	 Consolidated income statement
104	 Independent auditor’s report to the 
	
members of Auto Trader Group plc
118	 Consolidated balance sheet
120	 Consolidated statement of cash flows
155	 Company balance sheet
161	 Unaudited five-year record
162	 Shareholder information
117	 Consolidated statement  
	
of comprehensive income
119	 Consolidated statement  
	
of changes in equity
121	 Notes to the consolidated 
	
financial statements
156	 Company statement  
	
of changes in equity
157	 Notes to the Company 
	
financial statements
30. SHARE-BASED PAYMENTS CONTINUED
The assumptions used in the measurement of the fair value at grant date of the SIPA awards are  
as follows:
Grant date
Share price 
at grant 
date
£
Exercise
price
£
Expected 
volatility
%
Option life 
years
Risk-free 
rate %
Dividend 
yield
%
Non-
vesting 
condition
%
Fair value 
per option
£
17 August 2018
4.48
Nil
N/A
3.0
0.7
1.7
0.0
4.48
17 June 2019
5.65
Nil
N/A
3.0
0.6
1.3
0.0
5.65
8 July 2020
5.27
Nil
N/A
3.0
(0.1)
0.0
0.0
5.27
24 November 2020
5.52
Nil
N/A
3.0
(0.1)
0.0
0.0
5.52
17 June 2021
6.29
Nil
N/A
3.0
0.2
0.9
0.0
6.29
23 June 2022
5.31
Nil
N/A
3.0
2.0
1.3
0.0
5.31
22 June 2023
6.22
Nil
N/A
3.0
4.9
1.4
0.0
6.22
21 November 2023
6.25
Nil
N/A
3.0
4.5
1.4
0.0
6.25
The number of options outstanding and exercisable as at 31 March was as follows: 
2024
Number
2023
Number
Outstanding at 1 April
1,517,766
1,291,868
Options granted in the year
1,667,992
681,586
Dividend shares awarded
10,239
5,710
Options exercised in the year
(515,383)
(214,290)
Options forfeited in the year 
(167,296)
(247,108)
Outstanding at 31 March
2,513,318
1,517,766
Exercisable at 31 March
473,755
412,346
The weighted average market value per ordinary share for SIPA options exercised in 2024 was 680.4p 
(2023: 601.1p). The SIPA awards outstanding at 31 March 2024 have a weighted average remaining 
vesting period of 2.9 years (2023: 1.2 years) and a weighted average contractual life of 8.7 years 
(2023: 8.2 years). The charge for the year includes an estimate of the awards to be granted after  
the balance sheet date in respect of achievement of 2022 targets.
Sharesave scheme
The Group operates a Sharesave (‘SAYE’) scheme for all employees under which employees are 
granted an option to purchase ordinary shares in the Company at up to 20% less than the market 
price at invitation, in three years’ time, dependent on their entering into a contract to make monthly 
contributions into a savings account over the relevant period. Options are granted and are linked  
to a savings contract with a term of three years. These funds are used to fund the option exercise. 
No performance criteria are applied to the exercise of Sharesave options. 
The assumptions used in the measurement of the fair value at grant date of the Sharesave plan are 
as follows:
Grant date
Share price 
at grant 
date
£
Exercise 
price
£
Expected 
volatility
%
Option life 
years
Risk-free 
rate %
Dividend 
yield
%
Non-vesting 
condition
%
Fair value 
per option
£
14 December 2018
4.48
3.49
29
3.0
0.7
1.7
16
1.29
13 December 2019
5.74
4.32
25
3.0
0.6
1.3
10
1.63
16 December 2020
5.75
4.41
32
3.0
0.0
0.5
10
1.86
16 December 2021
7.13
5.88
32
3.0
0.5
0.5
10
2.05
14 December 2022
5.64
4.56
34
3.0
3.2
1.3
10
1.87
Expected volatility is estimated by considering historic average share price volatility at the grant 
date. The requirement that an employee has to save in order to purchase shares under the Sharesave 
plan is a non-vesting condition. This feature has been incorporated into the fair value at grant date 
by applying a discount to the valuation obtained from the Black-Scholes pricing model.
2024
2023
Number of share 
options
Weighted average 
exercise price
£
Number of share 
options
Weighted average 
exercise price
£
Outstanding at 1 April
1,366,352
4.72
1,446,582
4.72
Options granted in the year
–
–
688,115
4.56
Options exercised in the year
(407,221)
4.40
(406,060)
3.86
Options lapsed in the year
(102,173)
4.92
(362,285)
5.39
Outstanding at 31 March
856,958
4.84
1,366,352
4.72
Exercisable at 31 March
54,288
4.41
53,892
4.32
The weighted average market value per ordinary share for Sharesave options exercised in 2024 was 
711.8p (2023: 597.4p). The Sharesave options outstanding at 31 March 2024 have a weighted average 
remaining vesting period of 1.5 years (2023: 2.0 years) and a weighted average contractual life of 2.0 
years (2023: 2.5 years).
147
Auto Trader Group plc  Annual Report and Financial Statements 2024
Strategic report
Governance
Financial statements

104 – 162
Notes to the consolidated financial statements continued
116	 Consolidated income statement
104	 Independent auditor’s report to the 
	
members of Auto Trader Group plc
118	 Consolidated balance sheet
120	 Consolidated statement of cash flows
155	 Company balance sheet
161	 Unaudited five-year record
162	 Shareholder information
117	 Consolidated statement  
	
of comprehensive income
119	 Consolidated statement  
	
of changes in equity
121	 Notes to the consolidated 
	
financial statements
156	 Company statement  
	
of changes in equity
157	 Notes to the Company 
	
financial statements
31. PRIOR PERIOD BUSINESS COMBINATIONS 
Purchase of Autorama UK Limited
In the prior period, on 22 June 2022, the Group acquired the entire share capital of Autorama UK 
Limited (‘Autorama’) for initial consideration of £150.0m, with an additional £50.0m deferred until 
22 June 2023 and settled in shares subject to employment and performance conditions. 
Autorama, one of the UK’s largest marketplaces for leasing new vehicles, is a leading end-to-end 
digital platform, which aggregates leasing deals from multiple funders and manufacturers (under  
its ‘Vanarama’ brand), enabling buyers to transact online across a wide range of vehicles. 
The total consideration of £150.0m excludes acquisition costs of £2.1m which were recognised within 
costs in the Consolidated income statement in the prior period. The following table provides a 
reconciliation of the amounts included in the Consolidated statement of cash flows for the prior period:
2023
£m
Cash paid for subsidiary
150
Less: cash acquired
(5.8)
Payment for acquisition of subsidiary, net of cash acquired
144.2
As the settlement of the deferred consideration of £50.0m was subject to a condition for continuing 
employment to 22 June 2023, the amount was not included in the business combination but was 
recorded as a post-acquisition income statement expense over the period of service, which extended 
to the first anniversary of the acquisition. The deferred consideration was fully settled at 
31 March 2024 with the final settlement being reduced to £49.9m due to the associated performance 
conditions not being met.
From the period of acquisition to 31 March 2023, Autorama contributed revenue of £27.2m, and a loss 
of £11.2m to the Group’s results. Further analysis is within note 4.
The purchase was accounted for as a business combination under the acquisition method in 
accordance with IFRS 3. The fair value of net assets acquired was assessed and, other than in respect 
of the intangible assets and related deferred tax, described below, no material adjustments from 
book value were made to existing assets and liabilities. The goodwill calculation is summarised below:
Fair value
£m
Intangible asset recognised on acquisition
Brand
47.6
Technology
13.7
Customer relationships
2.9
Order book
2.3
Deferred tax liability arising on intangible assets
(16.3)
50.2
Other non-current assets
Investments
1.0
Property, plant and equipment
5.3
Intangible assets
0.4
Deferred tax asset
6.8
13.5
Current assets
Cash and cash equivalents
5.8
Trade and other receivables
4.5
Inventory
0.9
Other debtors
0.9
12.1
Current liabilities
Trade and other payables
11.6
Deferred income
2.3
13.9
Non-current liabilities
Borrowings
4.0
Lease liabilities
0.4
4.4
Total net assets acquired
Goodwill on acquisition 
57.5
Total assets acquired
92.5
Fair value of cash consideration
150.0
148
Auto Trader Group plc  Annual Report and Financial Statements 2024
Strategic report
Governance
Financial statements

104 – 162
Notes to the consolidated financial statements continued
116	 Consolidated income statement
104	 Independent auditor’s report to the 
	
members of Auto Trader Group plc
118	 Consolidated balance sheet
120	 Consolidated statement of cash flows
155	 Company balance sheet
161	 Unaudited five-year record
162	 Shareholder information
117	 Consolidated statement  
	
of comprehensive income
119	 Consolidated statement  
	
of changes in equity
121	 Notes to the consolidated 
	
financial statements
156	 Company statement  
	
of changes in equity
157	 Notes to the Company 
	
financial statements
31. PRIOR PERIOD BUSINESS COMBINATIONS CONTINUED
The brand, technology, customer relationships and order book obtained through the acquisition met 
the requirements to be separately identifiable under IFRS 3. Refer to note 2 for further details on fair 
value techniques for valuing intangibles. 
The business operates under the Vanarama brand name and is one of the UK’s longest running 
e-commerce brands. The asset was valued using the Multi-period Excess Earnings Method and 
cross-checked using relief from royalty. A useful economic life and obsolescence decline period of 10 
years was assumed. A post-tax discount rate of 14% was applied. This discount rate is lower than that 
for Autorama as a whole at the date of acquisition and reflects factors including the finite brand 
forecast period, compared to cash flows into perpetuity used to support the goodwill. 
During the period ended 31 March 2024, the integration of Autorama accelerated at a faster rate than 
originally anticipated at acquisition. As a result, the useful economic life of the ‘Vanarama’ brand was 
reduced from ten years to five years from the date of acquisition. This change in accounting estimate 
was applied prospectively from 1 October 2023 in line with IAS 38 – Intangible assets.
The technology is Autorama’s propriety technology which helps manage a complex vehicle lease 
purchasing process into a streamlined online transaction via a customer friendly user interface,  
which has been developed in-house. The asset was valued using the cost approach, specifically 
replacement costs, and cross-checked using relief from royalty. The order book is customer orders  
not yet delivered, which is expected to unwind.
The goodwill recognised on acquisition principally relates to value arising from intangible assets that 
are not separately identifiable under IFRS 3. Such assets include the value of the acquired workforce 
(including technical experience), returning customers, supplier relationships with funders and car 
manufacturers and future market growth opportunities. Customer lists were not valued separately  
on the basis they are inseparable in their own right from the brand. Supplier relationships were not 
separately valued on the basis that their terms are in line with industry standards of what would be 
typically agreed with a market participant.
The valuation of the Vanarama brand name is sensitive to a change in the obsolescence rate 
assumption. An obsolescence profile was assumed which is considered to be a representative curve 
for a consumer asset in the absence of continued marketing spend, showing a slow decline in the 
early years due to the benefit of historic spend, the decline then accelerating in the middle years as 
consumer brand consciousness falls, before slowing in the final years to reflect a slower drop off of 
residual awareness. Slowing or accelerating the assumed rate of obsolescence by one year, with all 
other factors being unchanged, would increase or decrease the valuation of the brand by £14m or 
£16m respectively. Residual goodwill would be adjusted by an equal and opposite amount, net of 
taxation. The discount rate used in the brand valuation is less sensitive to change, reflecting the finite 
useful economic life of 10 years and the lower positive cash flows in the latter years due to the 
obsolescence decline.
None of the acquired intangible assets or goodwill is expected to be deductible for tax purposes.  
A deferred tax liability has been recorded on the fair value of the intangible assets recognised, other 
than goodwill, measured at the substantively enacted UK rate of corporation tax from April 2023 of 25%. 
This deferred tax liability was debited against and increased the value of goodwill recognised.
Settlement of deferred consideration in relation to Blue Owl Network Limited
In addition, in July 2022, the deferred consideration of £8.1m was settled in respect of the acquisition 
of Blue Owl Network Limited (‘Blue Owl’). On 31 July 2020, the Group acquired the entire share capital 
of Blue Owl for consideration of £18.2m, of which £8.1m was deferred until 31 July 2022.
32. FINANCIAL INSTRUMENTS
Financial assets
Note
2024
£m
2023
£m
Net trade receivables (invoiced)
18
32.7
28.5
Net accrued income
18
42.8
38.7
Net trade receivables (total) 
18
75.5
67.2
Other receivables
18
1.0
0.3
Cash and cash equivalents
20
18.7
16.6
Total
95.2
84.1
Credit risk
The carrying amount of financial assets represents the maximum credit exposure. The maximum 
exposure to credit risk at 31 March 2024 was £95.2m (2023: £84.1m). The maximum exposure to credit 
risk for trade receivables and accrued income at the reporting date by geographic region was:
2024
£m
2023
£m
UK
75.5
67.2
Total
75.5
67.2
The maximum exposure to credit risk for trade receivables and accrued income at the reporting date 
by type of customer was:

2024
£m
2023
£m
Retailers
58.0
52.7
Manufacturer and Agency
6.6
5.1
Other
4.7
5.3
Autorama
6.2
4.1
Total
75.5
67.2
The Group’s most significant customer accounts for £1.8m (2023: £1.2m) of net trade receivables as at 
31 March 2024.
149
Auto Trader Group plc  Annual Report and Financial Statements 2024
Strategic report
Governance
Financial statements

104 – 162
Notes to the consolidated financial statements continued
116	 Consolidated income statement
104	 Independent auditor’s report to the 
	
members of Auto Trader Group plc
118	 Consolidated balance sheet
120	 Consolidated statement of cash flows
155	 Company balance sheet
161	 Unaudited five-year record
162	 Shareholder information
117	 Consolidated statement  
	
of comprehensive income
119	 Consolidated statement  
	
of changes in equity
121	 Notes to the consolidated 
	
financial statements
156	 Company statement  
	
of changes in equity
157	 Notes to the Company 
	
financial statements
32. FINANCIAL INSTRUMENTS CONTINUED
Expected credit loss assessment
Expected credit losses are measured using a provisioning matrix based on actual credit loss 
experience over the past three years and adjusted, when required, to take into account current 
macro-economic factors. For certain customers the Group applies experienced credit judgement 
that is determined to be predictive of the risk of loss to assess the expected credit loss, taking into 
account external ratings, financial statements and other available information. The following  
table provides information about the exposure to credit risk and expected credit losses for trade 
receivables and accrued income from individual customers as at 31 March 2024.
Expected 
credit loss 
rate
Gross 
carrying 
amount
£m
Loss 
allowance
£m
Credit-
impaired
Accrued income
3.7%
 44.5 
(1.7)
No
Current
3.5%
 27.8
(1.0)
No
Past due 1–30 days
9.5%
6.0
(0.6)
No
Past due 31–60 days
36.0%
0.3
(0.1)
No
Past due 61–90 days
92.8%
0.2
(0.2)
No
More than 91 days past due
81.6%
1.7
(1.4)
No
80.5
(5.0)
At 31 March 2023, ECLs were adjusted for the macro-economic uncertainty around retailer profitability 
driven by used car price volatility. At 31 March 2024, ECLs continue to reflect macro-economic 
uncertainty around retailer profitability due to persistent high inflation, high interest rates and the 
upcoming UK general election which could lead to new political policies to which we would need to 
respond. Sensitivity analysis has been performed in assessing the expected credit loss rate. There  
are no changes to the rate that are considered by the Directors to be reasonably possible, which  
give rise to a material difference in the loss allowance.
Comparative information about the exposure to credit risk and expected credit losses for trade 
receivables from individual customers as at 31 March 2023 is set out below:
Expected 
credit loss 
rate
Gross 
carrying 
amount
£m
Loss 
allowance
£m
Credit-
impaired
Accrued income
3.7%
 40.2 
(1.5) 
No
Current
2.8%
 25.4 
(0.7)
No
Past due 1–30 days
8.8%
 3.4 
(0.3)
No
Past due 31–60 days
27.8%
 0.4 
(0.1)
No
Past due 61–90 days
83.3%
 0.1 
(0.1)
No
More than 91 days past due
81.1%
 2.2 
(1.8)
No
71.7
(4.5)
The Group has identified specific balances for which it has provided an impairment allowance on 
a line-by-line basis across all ledgers, in both years. The allowance accounts in respect of trade 
receivables are used to record impairment losses unless the Group is satisfied that no recovery  
of the amount owing is possible; at that point the amounts considered irrecoverable are written 
off against the financial asset directly.
The movement in the allowance for impairment in respect of trade receivables during the year was 
as follows.
Note
2024
£m
2023
£m
At 1 April
18
3.0
2.5
Charged during the year
1.9
1.0
Acquired through business combinations
–
0.3
Utilised during the year
(1.6)
(0.8)
At 31 March
18
3.3
3.0
The movement in the allowance for impairment in respect of accrued income during the year was  
as follows.
Note
2024
£m
2023
£m
At 1 April
18
1.5
1.2
Charged during the year
0.2
0.5
Utilised during the year
–
(0.2)
At 31 March
18
1.7
1.5
Cash and cash equivalents
The cash and cash equivalents are held with bank and financial institution counterparties, which are 
rated between P-1 and P-2 based on Moody’s ratings. The Directors do not consider deposits at these 
institutions to be at risk.
Financial liabilities
2024
2023
As per 
balance 
sheet
£m
Future 
interest 
cost
£m
Total  
cash  
flows
£m
As per 
balance 
sheet
£m
Future 
interest 
cost
£m
Total  
cash  
flows
£m
Trade and other payables
25.5
–
25.5
27.9
–
27.9
Vehicle stocking loan
2.1
–
2.1
3.0
–
3.0
Borrowings (gross of debt issue costs)
30.0
–
30.0
58.6
–
58.6
Leases
4.8
0.1
4.9
7.1
0.3
7.4
Total
62.4
0.1
62.5
96.6
0.3
96.9
Trade and other payables are as disclosed within note 21, excluding vehicle stocking loan, other taxation 
and social security liabilities and deferred income.
150
Auto Trader Group plc  Annual Report and Financial Statements 2024
Strategic report
Governance
Financial statements

104 – 162
Notes to the consolidated financial statements continued
116	 Consolidated income statement
104	 Independent auditor’s report to the 
	
members of Auto Trader Group plc
118	 Consolidated balance sheet
120	 Consolidated statement of cash flows
155	 Company balance sheet
161	 Unaudited five-year record
162	 Shareholder information
117	 Consolidated statement  
	
of comprehensive income
119	 Consolidated statement  
	
of changes in equity
121	 Notes to the consolidated 
	
financial statements
156	 Company statement  
	
of changes in equity
157	 Notes to the Company 
	
financial statements
32. FINANCIAL INSTRUMENTS CONTINUED
IFRS 7 requires the contractual future interest cost of a financial liability to be included within the 
above table. As disclosed in note 22 of these Consolidated financial statements, borrowings are 
currently drawn under a syndicated debt arrangement and repayments can be made at any time 
without penalty. As such there is no contractual future interest cost. Interest is payable on borrowings’ 
drawn amounts at a rate of SONIA prevailing at the time of drawdown plus the applicable margin, 
which ranges from 1.2% to 2.1%, excluding the potential beneficial impact of sustainability performance 
targets. Interest paid in the year in relation to borrowings amounted to £3.1m (2023: £3.2m).
Similarly, repayments can be made at any time without penalty on the vehicle stocking loan. As such 
there is no contractual future interest cost. Interest is payable on the loan balance at the prevailing 
Bank of England Base Rate plus a 2% margin. Interest paid in the year in relation to the vehicle stocking 
loan amounted to £0.3m (2023: £0.1m).
The Company had no derivative financial liabilities in either year. It is not expected that the cash flows 
included in the maturity analysis could occur earlier or at significantly different amounts.
Liquidity risk
The maturity of financial liabilities based on contracted cash flows is shown in the table below.  
This table has been drawn up using the undiscounted cash flows of financial liabilities based on the 
earliest date on which the Group is obliged to pay. The table includes both interest and principal  
cash flows. Floating rate interest payments have been calculated using the relevant interest rates 
prevailing at the year end, where applicable.
As at 31 March 2024
Trade and 
other 
payables
£m
Vehicle 
stocking loan
£m
Borrowings
£m
Leases
£m
Total
£m
Due within one year
25.5
2.1
–
2.4
30.0
Due within one to two years
–
–
–
2.0
2.0
Due within two to five years
–
–
30.0
0.5
30.5
Due after more than five years
–
–
–
–
–
Total
25.5
2.1
30.0
4.9
62.5
As at 31 March 2023
Trade and 
other 
payables
£m
Vehicle 
stocking loan
£m
Borrowings
£m
Leases
£m
Total
£m
Due within one year
27.9
3.0
1.1
2.5
34.5
Due within one to two years
–
–
–
2.4
2.4
Due within two to five years
–
–
57.5
2.5
60.0
Due after more than five years
–
–
–
–
–
Total
27.9
3.0
58.6
7.4
96.9
Fair values
The fair values of all financial instruments in both years approximate to their carrying values.
33. NET DEBT
Analysis of net debt
Net debt is calculated as total borrowings, vehicle stocking loan and lease liabilities, less cash and 
cash equivalents. Non-cash changes represent the effects of the recognition and subsequent 
amortisation of fees relating to the bank facility, changing maturity profiles, acquisition of debt and 
new leases entered into during the year.
March 2024
At  
1 April  
2023
£m
Cash  
flow
£m
Non-cash 
changes
£m
At  
31 March  
2024
£m
Debt due within one year
1.1
(1.1)
–
–
Debt due after more than one year
57.5
(30.5)
0.7
27.7
Vehicle stocking loan
3.0
–
(3.0)
–
Accrued interest
0.3
(3.4)
3.3
0.2
Lease liabilities
7.1
(2.7)
0.4
4.8
Total debt and lease financing
69.0
(37.7)
1.4
32.7
Cash and cash equivalents
(16.6)
(2.1)
–
(18.7)
Net debt/(cash)
52.4
(39.8)
1.4
14.0
In the current year, the vehicle stocking loan is not presented within net debt to be consistent  
with the presentation of this balance, together with the related inventory, as part of the Group’s 
operating cycle.
Non-cash changes on debt due after more than one year relates to amortisation of debt issue costs.
March 2023
At  
1 April  
2022
£m
Cash  
flow
£m
Non-cash 
changes
£m
At  
31 March  
2023
£m
Debt due within one year
–
1.1
–
1.1
Debt due after more than one year
–
54.6
2.9
57.5
Vehicle stocking loan
–
–
3.0
3.0
Accrued interest
0.1
(3.0)
3.2
0.3
Lease liabilities
9.5
(2.9)
0.5
7.1
Total debt and lease financing
9.6
49.8
9.6
69.0
Cash and cash equivalents
(51.3)
34.7
–
(16.6)
Net debt/(cash)
(41.7)
84.5
9.6
52.4
151
Auto Trader Group plc  Annual Report and Financial Statements 2024
Strategic report
Governance
Financial statements

104 – 162
Notes to the consolidated financial statements continued
116	 Consolidated income statement
104	 Independent auditor’s report to the 
	
members of Auto Trader Group plc
118	 Consolidated balance sheet
120	 Consolidated statement of cash flows
155	 Company balance sheet
161	 Unaudited five-year record
162	 Shareholder information
117	 Consolidated statement  
	
of comprehensive income
119	 Consolidated statement  
	
of changes in equity
121	 Notes to the consolidated 
	
financial statements
156	 Company statement  
	
of changes in equity
157	 Notes to the Company 
	
financial statements
33. NET DEBT CONTINUED
Reconciliation of movements in liabilities to cash flows arising from financing activities 
Liabilities/(Assets)
Equity
Borrowings  
and accrued 
interest
Vehicle  
stocking  
loan
 Lease  
liabilities
Share  
capital 
Retained 
earnings
Own  
shares held
Other  
reserves
Total
Balance as of 1 April 2023
58.9
3.0
7.1
9.3
1,390.3
(26.0)
(846.3)
596.3
Changes from financing cash flows
Dividends paid to Company shareholders
–
–
–
–
(80.4)
–
–
(80.4)
Drawdown of Syndicated RCF
57.0
–
–
–
–
–
–
57.0
Repayment of Syndicated RCF
(87.0)
–
–
–
–
–
–
(87.0)
Repayment of other debt
(1.1)
–
–
–
–
–
–
(1.1)
Payment of refinancing fees
(0.5)
–
–
–
–
–
–
(0.5)
Payment of interest on borrowings
(3.4)
–
–
–
–
–
–
(3.4)
Payment of lease liabilities
–
–
(2.7)
–
–
–
–
(2.7)
Purchase of own shares for cancellation
–
–
–
(0.2)
(158.9)
–
0.2
(158.9)
Purchase of own shares for treasury
–
–
–
–
–
(11.0)
–
(11.0)
Fees on repurchase of own shares
–
–
–
–
(0.9)
–
–
(0.9)
Issue of ordinary shares
–
–
–
0.1
–
–
–
0.1
Proceeds from exercise of share-based incentives
–
–
–
–
1.8
–
–
1.8
Total changes from financing cash flows
(35.0)
–
(2.7)
(0.1)
(238.4)
(11.0)
0.2
(287.0)
Other changes – liability related
Interest expense
3.0
–
0.1
–
–
–
–
3.1
Other
1.0
(3.0)
0.3
–
–
–
–
(1.7)
Total liability-related other changes
4.0
(3.0)
0.4
–
–
–
–
1.4
Total equity-related other changes
–
–
–
–
268.6
5.7
-
274.3
Balance as of 31 March 2024
27.9
–
4.8
9.2
1420.5
(31.3)
(846.1)
585.0
152
Auto Trader Group plc  Annual Report and Financial Statements 2024
Strategic report
Governance
Financial statements

104 – 162
Notes to the consolidated financial statements continued
116	 Consolidated income statement
104	 Independent auditor’s report to the 
	
members of Auto Trader Group plc
118	 Consolidated balance sheet
120	 Consolidated statement of cash flows
155	 Company balance sheet
161	 Unaudited five-year record
162	 Shareholder information
117	 Consolidated statement  
	
of comprehensive income
119	 Consolidated statement  
	
of changes in equity
121	 Notes to the consolidated 
	
financial statements
156	 Company statement  
	
of changes in equity
157	 Notes to the Company 
	
financial statements
33. NET DEBT CONTINUED
Liabilities/(Assets)
Equity
Borrowings  
and accrued 
interest
Vehicle  
stocking  
loan
 Lease  
liabilities
Share  
capital 
Retained 
earnings
Own  
shares held
Other  
reserves
Total
Balance as of 1 April 2022
(1.2)
–
9.5
9.5
1,332.4
(22.4)
(847.0)
480.8
Changes from financing cash flows
Dividends paid to Company shareholders
–
–
–
–
(77.7)
–
–
(77.7)
Drawdown of Syndicated RCF
110.0
–
–
–
–
–
–
110.0
Repayment of Syndicated RCF
(50.0)
–
–
–
–
–
–
(50.0)
Repayment of other debt
(4.0)
–
–
–
–
–
–
(4.0)
Proceeds from loan
1.1
–
–
–
–
–
–
1.1
Payment of refinancing fees
(1.4)
–
–
–
–
–
–
(1.4)
Payment of interest on borrowings
(3.0)
–
–
–
–
–
–
(3.0)
Payment of lease liabilities
–
–
(2.9)
–
–
–
–
(2.9)
Purchase of own shares for cancellation
–
–
–
(0.2)
(138.6)
–
0.2
(138.6)
Purchase of own shares for treasury
–
–
–
–
–
(8.7)
–
(8.7)
Fees on repurchase of own shares
–
–
–
–
(0.7)
–
–
(0.7)
Proceeds from exercise of share-based incentives
–
–
–
–
2.0
–
–
2.0
Total changes from financing cash flows
52.7
–
(2.9)
(0.2)
(215.0)
(8.7)
0.2
(173.9)
Other changes – liability related
Interest expense
3.1
–
0.2
–
–
–
–
3.3
Other
4.3
3.0
0.3
–
–
–
–
7.6
Total liability-related other changes
7.4
3.0
0.5
–
–
–
–
10.9
Total equity-related other changes
–
–
–
–
272.9
5.1
0.5
278.5
Balance as of 31 March 2023
58.9
3.0
7.1
9.3
1,390.3
(26.0)
(846.3)
596.3
153
Auto Trader Group plc  Annual Report and Financial Statements 2024
Strategic report
Governance
Financial statements

104 – 162
Notes to the consolidated financial statements continued
116	 Consolidated income statement
104	 Independent auditor’s report to the 
	
members of Auto Trader Group plc
118	 Consolidated balance sheet
120	 Consolidated statement of cash flows
155	 Company balance sheet
161	 Unaudited five-year record
162	 Shareholder information
117	 Consolidated statement  
	
of comprehensive income
119	 Consolidated statement  
	
of changes in equity
121	 Notes to the consolidated 
	
financial statements
156	 Company statement  
	
of changes in equity
157	 Notes to the Company 
	
financial statements
34. RELATED PARTY TRANSACTIONS
Dealer Auction Limited
The Group transacted the following related party transactions with its joint venture, Dealer Auction 
Limited, during the period.
The Group provided data services to Dealer Auction under a licence agreement established as part  
of the formation of the joint venture in January 2019. The value of services provided to Dealer Auction 
was £0.6m (2023: £0.6m) and has been recognised within revenue. At 31 March 2024, deferred income 
outstanding in relation to the licence agreement was £8.3m (2023: £8.9m). 
The Group recharged Dealer Auction for the provision of office space and laptops during the period, the 
total value of which was £32,900 (2023: £31,500). The service was provided to Dealer Auction at an arm’s 
length basis and recorded within administrative expenses within the Consolidated income statement.
Other related party transactions
Key Management personnel compensation has been disclosed in note 8.
The Group sponsors a funded defined benefit pension scheme. Details of transactions with the 
Wiltshire (Bristol) Limited Retirement Benefits Scheme are set out in note 25.
35. SUBSIDIARIES AND JOINT VENTURES
Subsidiaries
At 31 March 2024 the Group’s subsidiaries were:
Subsidiary  
undertakings
Country of registration 
or incorporation
Principal activity
Class of 
shares held
Percentage 
owned by the 
parent
Percentage 
owned by the 
Group
Auto Trader 
Holding Limited1
England and Wales
Intermediary holding 
company
Ordinary
100%
100%
Auto Trader 
Limited1
England and Wales
Online marketplace
Ordinary
–
100%
Trader Licensing 
Limited1
England and Wales
Dormant company
Ordinary
–
100%
Autorama UK 
Limited2
England and Wales
Online marketplace
Ordinary
100%
100%
Vanarama Limited2 England and Wales
Dormant company
Ordinary
–
100%
Autorama Holding 
(Malta) Limited3
Malta
Investment company 
for a protected cell 
company
Ordinary
–
100%
Blue Owl Network 
Limited1
England and Wales
Finance platform
Ordinary
–
100%
1.	 Registered office address is 4th Floor, 1 Tony Wilson Place, Manchester, M15 4FN.
2.	 Registered office address is Maylands Avenue, Hemel Hempstead, Hertfordshire, HP2 7DE.
3.	 Registered office address is The Landmark, Level 2, Suite 1, Triq L-Iljun, Qormi, Malta.
Vanarama USA Inc, a subsidiary undertaking of the Group, was dissolved on 24 October 2023.
All subsidiaries have a year end of 31 March, apart from Autorama Holding (Malta) Limited, which  
has a year end of 31 December.
Joint ventures
At 31 March 2024 the Group’s interests in joint ventures were:
Joint ventures
Country of registration 
or incorporation
Principal activity
Class of 
shares held
Percentage 
owned by the 
parent
Percentage 
owned by the 
Group
Dealer Auction 
Limited1 
England and Wales
Online marketplace
Ordinary
–
49%
Dealer Auction 
(Operations) 
Limited1 
England and Wales
Dormant company
Ordinary
–
49%
Auto Trader 
Autostock Limited1
England and Wales
Dormant company
Ordinary
–
49%
Dealer Auction 
Services Limited1
England and Wales
Dormant company
Ordinary
–
49%
1.	 Registered office address is Central House, Leeds Road, Rothwell, Leeds, West Yorkshire, England, LS26 0JE.
All joint ventures have a year end of 31 December.
154
Auto Trader Group plc  Annual Report and Financial Statements 2024
Strategic report
Governance
Financial statements

116	 Consolidated income statement
104 – 162
104	 Independent auditor’s report to the 
	
members of Auto Trader Group plc
118	 Consolidated balance sheet
120	 Consolidated statement of cash flows
155	 Company balance sheet
161	 Unaudited five-year record
162	 Shareholder information
117	 Consolidated statement  
	
of comprehensive income
119	 Consolidated statement  
	
of changes in equity
121	 Notes to the consolidated 
	
financial statements
156	 Company statement  
	
of changes in equity
157	 Notes to the Company 
	
financial statements
Company balance sheet
At 31 March 2024
Note
2024
£m
2023
£m
Fixed assets
Investments 
3
 1,403.9 
1,427.2
 1,403.9 
1,427.2
Current assets
Debtors
4
 303.1 
338.1
Cash and cash equivalents
5
 0.1 
0.3
 303.2 
338.4
Creditors: amounts falling due within one year
6
(1,118.3)
(905.5)
Net current assets
(815.1)
(567.1)
Net assets
 588.8 
860.1
Capital and reserves
Called-up share capital
9
 9.2 
9.3
Share premium
 182.6 
182.6
Own shares held
10
(31.3) 
(26.0)
Capital redemption reserve
 1.4 
1.2
Retained earnings
 426.9 
693.0
Total equity
 588.8 
860.1
The loss for the year of the Company was £39.7m (2023: loss £9.0m). The accompanying notes form part of these financial statements. The financial statements were approved by the Board of Directors  
on 30 May 2024 and authorised for issue:
Jamie Warner 
Chief Financial Officer 
Auto Trader Group plc  
Registered number: 09439967 
30 May 2024
155
Auto Trader Group plc  Annual Report and Financial Statements 2024
Strategic report
Governance
Financial statements

116	 Consolidated income statement
104 – 162
104	 Independent auditor’s report to the 
	
members of Auto Trader Group plc
118	 Consolidated balance sheet
120	 Consolidated statement of cash flows
155	 Company balance sheet
161	 Unaudited five-year record
162	 Shareholder information
117	 Consolidated statement  
	
of comprehensive income
119	 Consolidated statement  
	
of changes in equity
121	 Notes to the consolidated 
	
financial statements
156	 Company statement  
	
of changes in equity
157	 Notes to the Company 
	
financial statements
Company statement of changes in equity
For the year ended 31 March 2024
Share  
capital
£m
Share  
premium
£m
Retained
earnings
£m
Own shares  
held 
£m
Capital 
redemption 
reserve 
£m
Total  
equity
£m
Balance at 31 March 2022
9.5
182.6
877.8
(22.4)
1.0
1,048.5
Loss for the year
–
–
(9.0)
–
–
(9.0)
Total comprehensive expense, net of tax
–
–
(9.0)
–
–
(9.0)
Transactions with owners:
Employee share schemes – value of employee services
–
–
44.6
–
–
44.6
Exercise of employee share schemes
–
–
(3.6)
5.1
–
1.5
Tax impact of employee share schemes
–
–
0.2
–
–
0.2
Purchase of own shares for treasury
–
–
–
(8.7)
–
(8.7)
Purchase of own shares for cancellation
(0.2)
–
(139.3)
–
0.2
(139.3)
Dividends paid
–
–
(77.7)
–
–
(77.7)
Total transactions with owners recognised directly in equity
(0.2)
–
(175.8)
(3.6)
0.2
(179.4)
Balance at 31 March 2023
9.3
182.6
693.0
(26.0)
1.2
860.1
Loss for the year
–
–
(39.7)
–
–
(39.7)
Total comprehensive expense, net of tax
–
–
(39.7)
–
–
(39.7)
Transactions with owners:
Employee share schemes – value of employee services
–
–
17.9
–
–
17.9
Exercise of employee share schemes
–
–
(4.0)
5.8
–
1.8
Tax impact of employee share schemes
–
–
(0.1)
–
–
(0.1)
Purchase of own shares for treasury
–
–
–
(11.1)
–
(11.1)
Purchase of own shares for cancellation
(0.2)
–
(159.7)
–
0.2
(159.7)
Issue of ordinary shares
0.1
–
(0.1)
–
–
–
Dividends paid
–
–
(80.4)
–
–
(80.4)
Total transactions with owners recognised directly in equity
(0.1)
–
(226.4)
(5.3)
0.2
(231.6)
Balance at 31 March 2024
9.2
182.6
426.9
(31.3)
1.4
588.8
 The accompanying notes form part of these financial statements.
156
Auto Trader Group plc  Annual Report and Financial Statements 2024
Strategic report
Governance
Financial statements

116	 Consolidated income statement
104 – 162
104	 Independent auditor’s report to the 
	
members of Auto Trader Group plc
118	 Consolidated balance sheet
120	 Consolidated statement of cash flows
155	 Company balance sheet
161	 Unaudited five-year record
162	 Shareholder information
117	 Consolidated statement  
	
of comprehensive income
119	 Consolidated statement  
	
of changes in equity
121	 Notes to the consolidated 
	
financial statements
156	 Company statement  
	
of changes in equity
157	 Notes to the Company 
	
financial statements
Notes to the Company financial statements
1. ACCOUNTING POLICIES
Auto Trader Group plc is a public limited company which is listed on the London Stock Exchange and  
is domiciled and incorporated in the United Kingdom under the Companies Act 2006. The Company 
was incorporated on 13 February 2015.
Statement of compliance and basis of preparation
The Company financial statements of Auto Trader Group plc have been prepared in compliance  
with United Kingdom Accounting Standards, including Financial Reporting Standard 101 ‘Reduced 
Disclosure Framework’ applicable in the United Kingdom and the Republic of Ireland (‘FRS 101’) and  
the Companies Act 2006.
In preparing these financial statements, the Company applies recognition, measurement and 
disclosure requirements of UK-adopted international accounting standards (‘Adopted IFRSs’),  
but makes amendments where necessary in order to comply with the Companies Act 2006 and  
has set out below where advantage of the FRS 101 disclosure exemptions has been taken.
The Company has applied the exemptions available under FRS 101 in respect of the following 
disclosures:
•	 no separate parent company cash flow statement with related notes has been included;
•	 no separate parent company statement of comprehensive income with related notes has  
been included; and
•	 Key Management personnel compensation has not been included a second time.
As the Group financial statements include the equivalent disclosures, the Company has also taken  
the exemptions under FRS 101 available in respect of the certain disclosures required by IFRS 2 – Share-
Based Payments in respect of group settled share-based payments, IFRS 13 – Fair Value Measurement 
and the disclosures required by IFRS 7 – Financial Instruments: Disclosures.
The Company financial statements have been prepared under the historical cost convention,  
as modified for the revaluation of certain financial assets and liabilities through profit or loss.  
The current year financial information presented is at and for the year ended 31 March 2024.  
The comparative financial information presented is at and for the year ended 31 March 2023.
The Company’s accounting policies are the same as those set out in note 1 to the Consolidated 
financial statements.
The adoption of IFRS 17 – Insurance Contracts in the year has had no material effect on the Company 
financial statements in the current or prior period. Please also see note 12.
The Directors have used the going concern principle on the basis that the current profitable financial 
projections and facilities of the consolidated Group will continue in operation for a period not less 
than 12 months from the date of this report.
The Company financial statements have been prepared in sterling (£), which is the functional and 
presentational currency of the Company, and have been rounded to the nearest hundred thousand 
(£0.1m) except where otherwise indicated.
As permitted by Section 408 of the Companies Act 2006, an entity profit and loss account is not 
included as part of the published Consolidated financial statements of Auto Trader Group plc. 
The loss for the financial period dealt with in the financial statements of the parent company was 
£39.7m (2023: loss of £9.0m).
Amounts paid to the Company’s auditor in respect of the statutory audit were £228,500 (2023: £200,000). 
The charge was borne by a subsidiary company and not recharged.
Estimation techniques
The preparation of financial statements in conformity with FRS 101 requires the use of certain critical 
accounting estimates. It also requires management to exercise their judgement in the process of 
applying the Company’s accounting policies. The area involving a higher degree of judgement or 
complexity, or areas where assumptions and estimates are significant to the financial statements, 
is the carrying value of investments.
The Group considers annually whether there is an indicator that the carrying value of investments 
may have suffered an impairment, in accordance with the accounting policy stated. Where an 
indicator is identified, the recoverable amounts of investments are determined based on value-in-use 
calculations, which require the use of estimates. Following an impairment being recorded in the year, 
the carrying value of the investment in Autorama is sensitive to change, as disclosed in note 3.
Share-based payments
The Company grants equity-settled share-based payments to certain employees, who are employed 
directly by subsidiary Group undertakings. The equity-settled share-based payments granted to 
employees across the Group are in respect of ordinary shares in the Company. The accounting policy 
covering the fair value calculation of these equity-settled share-based payments can be found in 
note 2 to the Consolidated financial statements. The Company is not reimbursed for the expense 
relating to equity-settled share-based payments granted to employees of its subsidiaries and 
therefore recognises an increase in investment in subsidiaries.
Investments in subsidiaries
Investments in subsidiaries are held at cost, less any provision for impairment. Annually, the Directors 
consider whether any events or circumstances have occurred that could indicate that the carrying 
amount of fixed asset investments may not be recoverable. If such circumstances do exist, a full 
impairment review is undertaken to establish whether the carrying amount exceeds the higher of  
net realisable value or value in use. If this is the case, an impairment charge is recorded to reduce  
the carrying value of the related investment.
Share capital
Ordinary shares are classified as equity. Incremental costs directly attributable to the issue of new 
shares are shown in equity as a deduction from the proceeds.
Where the Group purchases its own equity share capital, the consideration paid is deducted from 
equity attributable to the Group’s shareholders. Where such shares are subsequently cancelled, the 
nominal value of the shares repurchased is deducted from share capital and transferred to a capital 
redemption reserve. Where the Group purchases its own equity share capital to hold in treasury, the 
consideration paid for the shares is shown as own shares held within equity.
Shares held by the Employee Share Option Trust
Shares in the Company held by the Employee Share Option Trust (‘ESOT’) are included in the balance 
sheet at cost as a deduction from equity.
157
Auto Trader Group plc  Annual Report and Financial Statements 2024
Strategic report
Governance
Financial statements

116	 Consolidated income statement
104 – 162
104	 Independent auditor’s report to the 
	
members of Auto Trader Group plc
118	 Consolidated balance sheet
120	 Consolidated statement of cash flows
155	 Company balance sheet
161	 Unaudited five-year record
162	 Shareholder information
117	 Consolidated statement  
	
of comprehensive income
119	 Consolidated statement  
	
of changes in equity
121	 Notes to the consolidated 
	
financial statements
156	 Company statement  
	
of changes in equity
157	 Notes to the Company 
	
financial statements
Notes to the Company financial statements continued
1. ACCOUNTING POLICIES CONTINUED
Taxation
UK corporation tax is provided at amounts expected to be paid or recovered using the tax rates  
and laws that have been enacted or substantively enacted by the balance sheet date.
Deferred tax is recognised in respect of all temporary differences that have originated but not 
reversed at the balance sheet date, where transactions or events that result in an obligation to pay 
more tax in the future or a right to pay less tax in the future have occurred on the balance sheet date.
A net deferred tax asset is regarded as recoverable and therefore recognised only when, on the basis 
of all evidence available, it can be regarded as more likely than not that there will be suitable taxable 
profits against which to recover carried-forward tax losses and from which the future reversal of 
underlying temporary differences can be deducted.
Deferred tax is measured at the average rates that are expected to apply in the periods in which the 
temporary differences are expected to reverse based on the tax rates and laws that have been 
enacted or substantively enacted by the balance sheet date. Deferred tax is measured on an 
undiscounted basis.
Financial instruments
A financial asset (unless it is a trade receivable without a significant financing component) or financial 
liability is initially measured at fair value plus, for an item not at fair value through profit or loss, 
transaction costs that are directly attributable to its acquisition or issue. A trade receivable without  
a significant financing component is initially measured at the transaction price.
Under IFRS 9, trade receivables including accrued income, without a significant financing component, 
are classified and held at amortised cost, being initially measured at the transaction price and 
subsequently measured at amortised cost less any impairment loss.
The Company recognises lifetime expected credit losses (‘ECLs’) for trade receivables and accrued 
income. The expected credit losses are estimated using a provision matrix based on the Company’s 
historical credit loss experience, adjusted for any macro-economic factors. At 31 March 2023, ECLs 
were adjusted for the macro-economic uncertainty around retailer profitability driven by used car 
price volatility. At 31 March 2024, ECLs continue to reflect macro-economic uncertainty around retailer 
profitability due to persistent high inflation, high interest rates and the upcoming UK general election 
which could lead to new political policies to which we would need to respond.
The Company assesses whether a financial asset is in default on a case-by-case basis when it 
becomes probable that the customer is unlikely to pay its credit obligations. The gross carrying 
amount of a financial asset is written off when the Company has no reasonable expectations of 
recovering a financial asset in its entirety or a portion thereof. For all customers, the Company 
individually makes an assessment with respect to the timing and amount of write-off based on 
whether there is a reasonable expectation of recovery. The Company expects no significant 
recovery from the amount written off. However, financial assets that are written off could still  
be subject to enforcement activities in order to comply with the Company’s procedures for 
recovery of amounts due.
At each reporting date, the Company assesses whether financial assets carried at amortised cost  
are credit-impaired. A financial asset is ‘credit-impaired’ when one or more events that have a 
detrimental impact on the estimated future cash flows of the financial asset have occurred.
Financial liabilities are classified as measured at amortised cost or fair value through profit and loss. 
A financial liability is classified as at fair value through profit and loss if it is classified as held-for-
trading, it is a derivative, or it is designated as such on initial recognition and measured at fair value 
and net gains and losses, including any interest expense, are recognised in profit or loss. Other 
financial liabilities, including trade payables, are subsequently measured at amortised cost using  
the effective interest method. Interest expense and foreign exchange gains and losses are 
recognised in profit or loss. Any gain or loss on derecognition is also recognised in profit or loss.
Dividend distribution
Dividends to the Company’s shareholders are recognised as a liability in the Company’s financial 
statements in the period in which the dividends are approved by the Company’s shareholders in  
the case of final dividends. In respect of interim dividends, these are recognised once paid.
2. DIRECTORS’ EMOLUMENTS
The Company has no employees other than the Directors. Full details of the Directors’ remuneration 
and interests are set out in the Directors’ remuneration report on pages 81 to 99.
3. INVESTMENTS IN SUBSIDIARIES
2024
£m
2023
£m
At beginning of the period
1,427.2
1,224.9
Additions – acquisition of subsidiary 
–
150.0
Additions – investment in subsidiary 
–
10.0
Additions – share-based payments 
4.7
3.5
Additions – share-based payments relating to acquisition 
10.4
38.8
Additions – cash settlement of deferred consideration 
0.7
–
Cost of investments
1,443.0
1,427.2
Impairment – investment in subsidiary
(39.1)
–
Net book value at end of the year
1,403.9
1,427.2
Subsidiary undertakings are disclosed within note 35 to the Consolidated financial statements. The 
Company directly owns shares in two subsidiaries, Auto Trader Holding Limited and Autorama UK Limited. 
The £10.4m and £0.7m additions in the current period relate to the remaining deferred consideration 
which was fully settled in the year. The remaining additions relate to equity-settled share-based 
payments granted to the employees of subsidiary companies. The majority of additions in the prior 
year relate to the acquisition of a subsidiary, being the purchase of 100% of the share capital of 
Autorama UK Limited (‘Autorama’) of £150.0m, and a further investment of £10.0m. 
158
Auto Trader Group plc  Annual Report and Financial Statements 2024
Strategic report
Governance
Financial statements

116	 Consolidated income statement
104 – 162
104	 Independent auditor’s report to the 
	
members of Auto Trader Group plc
118	 Consolidated balance sheet
120	 Consolidated statement of cash flows
155	 Company balance sheet
161	 Unaudited five-year record
162	 Shareholder information
117	 Consolidated statement  
	
of comprehensive income
119	 Consolidated statement  
	
of changes in equity
121	 Notes to the consolidated 
	
financial statements
156	 Company statement  
	
of changes in equity
157	 Notes to the Company 
	
financial statements
Notes to the Company financial statements continued
3. INVESTMENTS IN SUBSIDIARIES CONTINUED
As disclosed in the prior year financial statements, there was limited headroom between the 
recoverable amount and the carrying value of the Autorama investment in the parent company at 
31 March 2023, principally due to the requirement in the parent company to capitalise the £49.9m 
share-based payment charge relating to deferred consideration.
The recoverable amount of the investment in Autorama at 31 March 2024 has been determined using 
the methodology and assumptions disclosed in note 13 to the Consolidated financial statements, 
adjusted to include intercompany debt to reflect equity rather than enterprise value. This has resulted 
in an impairment charge of £39.1m (2023: £nil). The impairment charge reflects current assumptions 
about short term tighter supply in the new car market which, though expected to improve over time, 
impact the longer term forecast period. The sensitivities disclosed in note 13 to the Consolidated 
financial statements would, when applied to the recoverable amount of the investment in Autorama 
at 31 March 2024, increase the recorded impairment charge by a range of £18.5m to £41.6m.
No impairment indicators were identified for the investment in Auto Trader Holding Limited.
4. DEBTORS
2024
£m
2023
£m
Amounts owed by Group undertakings
 301.1
336.8
Other receivables
 0.3 
0.2
Deferred tax asset
 1.7 
1.1
Total
 303.1 
338.1
Amounts owed by Group undertakings are non-interest-bearing, unsecured and have no fixed date  
of repayment. These amounts are not expected to be settled in the next 12 months. All amounts are 
owed by Auto Trader Holding Limited. No expected credit loss has been recognised on the basis  
of immateriality.
5. CASH AND CASH EQUIVALENTS
2024
£m
2023
£m
Cash at bank and in hand
0.1
0.3
6. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
2024
£m
2023
£m
Amounts owed to Group undertakings
(1,115.8)
903.3
Accruals and deferred income
(2.5)
2.2
Total
(1,118.3)
905.5
Amounts owed to Group undertakings are non-interest-bearing, unsecured and have no fixed date 
of repayment.
7. FINANCIAL INSTRUMENTS
Financial instruments utilised by the Company during the year ended 31 March 2024 and the year 
ended 31 March 2023 may be analysed as follows:
Financial assets
2024
£m
2023
£m
Financial assets measured at amortised cost
301.4
337.0
Financial liabilities
2024
£m
2023
£m
Financial liabilities measured at amortised cost
1,118.3
905.5
Current assets and liabilities
Financial instruments included within current assets and liabilities (excluding cash and borrowings) 
are generally short term in nature and accordingly their fair values approximate to their book values.
8. DIVIDENDS
Dividends declared and paid by the Company were as follows:
2024
2023
Pence
per share
£m
Pence
per share
£m
2023 final dividend paid
5.6
51.3
5.5
51.7
2024 interim dividend paid
3.2
29.1
2.8
26.0
8.8
80.4
8.3
77.7
The proposed final dividend for the year ended 31 March 2024 of 6.4p per share, totalling £58.4m, is 
subject to approval by shareholders at the Annual General Meeting (‘AGM’) and hence has not been 
included as a liability in the financial statements.
The 2023 final dividend paid on 22 September 2023 was £51.3m. The 2024 interim dividend paid  
on 26 January 2024 was £29.1m.
The Directors’ policy with regard to future dividends is set out in the Financial review on page 24.
159
Auto Trader Group plc  Annual Report and Financial Statements 2024
Strategic report
Governance
Financial statements

116	 Consolidated income statement
104 – 162
104	 Independent auditor’s report to the 
	
members of Auto Trader Group plc
118	 Consolidated balance sheet
120	 Consolidated statement of cash flows
155	 Company balance sheet
161	 Unaudited five-year record
162	 Shareholder information
117	 Consolidated statement  
	
of comprehensive income
119	 Consolidated statement  
	
of changes in equity
121	 Notes to the consolidated 
	
financial statements
156	 Company statement  
	
of changes in equity
157	 Notes to the Company 
	
financial statements
Notes to the Company financial statements continued
9. CALLED-UP SHARE CAPITAL
Share capital
2024
2023
Number
’000
Amount
£m
Number
’000
Amount
£m
Allotted, called-up and fully paid ordinary shares 
of 1p each
At 1 April
923,075
9.3
946,893
9.5
Purchase and cancellation of own shares
(23,711)
(0.2)
(23,831)
(0.2)
Issue of shares
7,850
0.1
13
0.0
Total
907,214
9.2
923,075
9.3
In the year ended 31 March 2017, the Company commenced a share buyback programme. By resolutions 
passed at the 2023 AGM, the Company’s shareholders generally authorised the Company to make market 
purchases of up to 92,019,875 of its ordinary shares, subject to minimum and maximum price restrictions. 
In the year ended 31 March 2024, a total of 25,207,430 ordinary shares of £0.01 were purchased. The 
average price paid was 673.0p with a total consideration paid (including fees of £0.9m) of £170.8m. Of 
all shares purchased, 1,496,445 were held in treasury with 23,710,985 being cancelled. In the year ended 
31 March 2024, 7,849,782 ordinary shares were issued for the settlement of share-based payments.
Included within shares in issue at 31 March 2024 are 312,831 (2023: 340,196) shares held by the ESOT 
and 4,899,346 (2023: 4,371,505) shares held in treasury, as detailed in note 10.
10. OWN SHARES HELD
Own shares held – £m
ESOT shares 
reserve
£m
Treasury 
shares
£m
Total
£m
Own shares held as at 31 March 2022
(0.4)
(22.0)
(22.4)
Repurchase of own shares for treasury
–
(8.7)
(8.7)
Share-based incentives
–
5.1
5.1
Own shares held as at 31 March 2023
(0.4)
(25.6)
(26.0)
Repurchase of own shares for treasury
–
(11.1)
(11.1)
Share-based incentives
–
5.8
5.8
Own shares held as at 31 March 2024
(0.4)
(30.9)
(31.3)
Own shares held – number
ESOT shares 
reserve
Number of 
shares
Treasury
shares
Number of 
shares
Total
number of
own shares
 held
Own shares held as at 31 March 2022
358,158
3,826,928
4,185,086
Transfer of shares from ESOT
(17,962)
–
(17,962)
Repurchase of own shares for treasury
–
1,430,372
1,430,372
Share-based incentives exercised in the year
–
(885,795)
(885,795)
Own shares held as at 31 March 2023
340,196
4,371,505
4,711,701
Transfer of shares from ESOT
(27,365)
–
(27,365)
Repurchase of own shares for treasury
–
1,496,445
1,496,445
Share-based incentives exercised in the year
–
(968,604)
(968,604)
Own shares held as at 31 March 2024
312,831 4,899,346
5,212,177
11. RELATED PARTIES
During the year, a management charge of £6.7m (2023: £5.9m) was received from Auto Trader Limited 
in respect of services rendered.
At the year end, balances outstanding with other Group undertakings were £301.2m and £1,115.8m 
respectively for debtors and creditors (2023: £336.8m and £903.3m) as set out in notes 4 and 6.
12. FINANCIAL GUARANTEES
In the prior period the Company became a financial guarantor for the arrangement between 
Autorama UK Limited and its vehicle stocking loan provider, Lombard North Central PLC. As at 
31 March 2024, the maximum amount the Company would be required to pay if called upon is £3.6m, 
plus interest (2023: £3.6m). 
The Company is also a guarantor for borrowings by its subsidiaries under the Senior Revolving Facility. 
As at 31 March 2024, the maximum amount the Company would be required to pay if called upon is the 
amount drawn of £30.0m plus accrued interest (2023: £60.0m).
The fair value of the above intra-group guarantees has not been recorded as a liability in the 
Company’s balance sheet as they are not considered to be a material liability.
160
Auto Trader Group plc  Annual Report and Financial Statements 2024
Strategic report
Governance
Financial statements

116	 Consolidated income statement
104 – 162
104	 Independent auditor’s report to the 
	
members of Auto Trader Group plc
118	 Consolidated balance sheet
120	 Consolidated statement of cash flows
155	 Company balance sheet
161	 Unaudited five-year record
162	 Shareholder information
117	 Consolidated statement  
	
of comprehensive income
119	 Consolidated statement  
	
of changes in equity
121	 Notes to the consolidated 
	
financial statements
156	 Company statement  
	
of changes in equity
157	 Notes to the Company 
	
financial statements
Unaudited five-year record
2024
£m
2023
£m
2022
£m
2021
£m
2020
£m
Trade
475.7
427.4
388.3
225.2
324.3
Consumer Services
39.6
34.5
33.3
26.6
28.3
Manufacturer and Agency
14.4
11.1
11.1
11.0
16.3
Autorama
41.2
27.2
–
–
–
Revenue
570.9
500.2
432.7
262.8
368.9
Operating costs
(225.0)
(225.1)
(132.0)
(104.0)
(113.2)
Share of profit from joint ventures
2.8
2.5
2.9
2.4
3.2
Operating profit
348.7
277.6
303.6
161.2
258.9
Net interest expense
(3.5)
(3.1)
(2.6)
(3.8)
(7.4)
Profit on disposal of subsidiary
–
19.1
–
–
–
Profit before taxation
345.2
293.6
301.0
157.4
251.5
Taxation
(88.3)
(59.7)
(56.3)
(29.6)
(46.4)
Profit after taxation
256.9
233.9
244.7
127.8
205.1
Net assets
552.3
527.3
472.5
458.7
141.6
Net bank debt/(cash) (gross bank debt less cash)
11.3
43.4
(51.3)
(15.7)
275.4
Cash generated from operations
379.0
327.4
328.1
152.9
265.5
Basic EPS (pence)
28.2
25.0
25.6
13.2
22.2
Diluted EPS (pence)
28.1
24.8
25.6
13.2
22.1
Dividends declared per share (pence)
9.6
8.4
8.2
5.0
2.4
161
Auto Trader Group plc  Annual Report and Financial Statements 2024
Strategic report
Governance
Financial statements

116	 Consolidated income statement
104 – 162
104	 Independent auditor’s report to the 
	
members of Auto Trader Group plc
118	 Consolidated balance sheet
120	 Consolidated statement of cash flows
155	 Company balance sheet
161	 Unaudited five-year record
162	 Shareholder information
117	 Consolidated statement  
	
of comprehensive income
119	 Consolidated statement  
	
of changes in equity
121	 Notes to the consolidated 
	
financial statements
156	 Company statement  
	
of changes in equity
157	 Notes to the Company 
	
financial statements
Shareholder information
REGISTERED OFFICE AND HEADQUARTERS
Auto Trader Group plc  
4th Floor, 1 Tony Wilson Place  
Manchester  
M15 4FN  
United Kingdom 
Registered number: 09439967 
Tel: +44 (0)345 111 0006  
Web: autotrader.co.uk  
Web: plc.autotrader.co.uk  
Investor relations: ir@autotrader.co.uk
COMPANY SECRETARY
Claire Baty
SHAREHOLDER ENQUIRIES
Our registrar will be pleased to deal with any 
questions regarding your shareholdings (see 
contact details in the opposite column). 
Alternatively, if you have internet access, you  
can access shareview.co.uk where you can view 
and manage all aspects of your shareholding 
securely including electronic communications, 
account enquiries or amendment to address.
INVESTOR RELATIONS WEBSITE
The investor relations section of our website, 
plc.autotrader.co.uk/investors, provides further 
information for anyone interested in Auto Trader. 
In addition to the Annual Report and Financial 
Statements and share price, Company 
announcements including the full-year results 
announcements and associated presentations 
are also published there.
CAUTIONARY NOTE REGARDING  
FORWARD LOOKING STATEMENTS
Certain statements in this announcement 
constitute forward looking statements  
(including beliefs or opinions). ‘Forward looking 
statements’ are sometimes identified by the use 
of forward looking terminology, including the 
terms ‘believes’, ‘estimates’, ‘aims’, ‘anticipates’, 
‘expects’, ‘intends’, ‘plans’, ‘predicts’, ‘may’, ‘will’, 
‘could’, ‘shall’, ‘risk’, ‘targets’, ‘forecasts’, ‘should’, 
‘guidance’, ‘continues’, ‘assumes’ or ‘positioned’ 
or, in each case, their negative or other variations 
or comparable terminology. Any statement in 
this announcement that is not a statement of 
historical fact including, without limitation, those 
regarding the Company’s future expectations, 
operations, financial performance, financial 
condition and business is a forward looking 
statement. Such forward looking statements 
are subject to known and unknown risks and 
uncertainties, because they relate to events that 
JOINT STOCKBROKERS
Bank of America Merrill Lynch  
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London  
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London 
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INDEPENDENT AUDITOR
KPMG LLP  
Chartered Accountants 
1 St Peter’s Square  
Manchester  
M2 3AE
REGISTRAR
Equiniti Limited 
Aspect House 
Spencer Road  
Lancing 
West Sussex 
BN99 6DA
Tel UK: +44 (0)371 384 2030
Your call may be subject to a charge which  
will be determined by your local provider.  
Please check with your telephone provider  
for further information.
Web: equiniti.com 
may or may not occur in the future, that may 
cause actual results to differ materially  
from those expressed or implied by such 
forward looking statements. These risks and 
uncertainties include, among other factors, 
changing economic, financial, business or other 
market conditions. These and other factors 
could adversely affect the outcome and 
financial effects of the plans and events 
described in this results announcement. As a 
result, you are cautioned not to place reliance  
on such forward looking statements, which are 
not guarantees of future performance and the 
actual results of operations, financial condition 
and liquidity, and the development of the 
industry in which the Group operates may differ 
materially from those made in or suggested  
by the forward looking statements set out in  
this announcement. Except as is required by 
applicable laws and regulatory obligations, 
no undertaking is given to update the 
forward looking statements contained in this 
announcement, whether as a result of new 
information, future events or otherwise. Nothing 
in this announcement should be construed as a 
profit forecast. This announcement has been 
prepared for the Company’s group as a whole 
and, therefore, gives greater emphasis to those 
matters which are significant to the Company 
and its subsidiary undertakings when viewed 
as a whole. 
FINANCIAL CALENDAR 2024–2025
Annual General Meeting	
19 September 2024 
2025 half-year results 	
7 November 2024 
2025 full-year results 	
May 2025
162
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Strategic report
Governance
Financial statements

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REGISTERED OFFICE AND HEADQUARTERS
Auto Trader Group plc 
4th Floor, 1 Tony Wilson Place 
Manchester 
M15 4FN 
United Kingdom
+44 (0)345 111 0006 
ir@autotrader.co.uk
plc.autotrader.co.uk
Auto Trader Insight
@ATInsight