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FY2021 Annual Report · AutoWeb
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Driving change together.

Responsibly.

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AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

 
 
 
 
 
 
 
 
 
Auto Trader Group plc is the UK and Ireland’s 
largest digital automotive marketplace. Our 
marketplace sits at the heart of the vehicle 
buying process, with the largest number of  
car buyers having access to the largest choice  
of trusted stock. 

Auto Trader exists to grow both its car buying audience and 
core advertising business. It will change how the UK shops 
for cars by providing the best online car buying experience, 
enabling all retailers to sell online. We aim to build stronger 
partnerships with our customers, use our voice and influence 
to drive more environmentally friendly vehicle choices and 
create an inclusive and more diverse culture.

Making key 
decisions to 
strengthen  
our business

The past year has perhaps been the greatest 
challenge ever faced by our Company and our 
industry. As a result of early and decisive action  
that we took to protect our people and support  
our customers; our business, culture and 
customer relationships are in a strong position. 

Looking ahead, we believe these actions have 
strengthened our foundations and positioned us 
well to enable car buying to shift online, which 
has been accelerated by the COVID-19 pandemic.

Chief Executive Officer’s statement P8 

How we engage with our stakeholders P20 

2 

Business at a glance

Chairman’s statement
 Chief Executive Officer’s statement 

STRATEGIC REPORT
2 
4  Why invest in us?
6 
8 
12   Market overview
16  Our purpose
18  How we create value
20  How we engage with our stakeholders
28   Our strategy
32   Key performance indicators
38   Operational review
42   Financial review
46  Make a difference
62   How we manage risk
64   Principal risks and uncertainties

72 

GOVERNANCE 
72  Governance overview
74   Board of Directors
78    Corporate governance statement 
84  
86   Report of the Audit Committee
90  Report of the Corporate Responsibility Committee
94  Directors’ remuneration report
114   Directors’ report

 Report of the Nomination Committee 

118 

FINANCIAL STATEMENTS
118 

 Independent auditor’s report to the members of 
Auto Trader Group plc

 Consolidated statement of comprehensive income

  Consolidated statement of changes in equity
 Consolidated statement of cash flows
 Notes to the consolidated financial statements

124   Consolidated income statement
125  
126   Consolidated balance sheet
127  
128  
129  
168  Company balance sheet
169 
170 
175   Unaudited five-year record
176  Shareholder information

 Company statement of changes in equity
 Notes to the Company financial statements

plc.autotrader.co.uk

Auto Trader Insight

@ATInsight

Providing

more for our consumers

Investing more in our digital platforms
Having adapted our marketplace to help consumers 
shop safely for their next vehicle, we’re now accelerating 
our focus on allowing consumers to do more of the car 
buying journey online when searching our extensive 
choice of trusted stock. 

22

Supporting

our customers’ businesses

Periodically offering free advertising  
for retailers
We provided considerable support during the 
COVID-19 crisis through free advertising to our 
retailer customers in April, May, December and 
February and at a discounted rate in June. 

24

Protecting

the wellbeing of our people

Putting the mental and physical  
wellbeing of our people first
The health and wellbeing of our employees and their 
families is always front of mind, which is why we offered 
increased support throughout this difficult time.

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

1

26

Business at a glance

Accelerating the digital 

car buying experience

The pandemic has led to an acceleration in online buying behaviours 
across all industries, and automotive is no exception. We aim to 
change how the UK shops for cars by providing the best online  
car buying experience, enabling all retailers to sell online.

Strategic highlights

Pricing event
We successfully executed our 
annual pricing event in April 2020 
which gave retailers access to 
additional products, including a 
new Performance Dashboard, our 
entry level pricing tool Retail Check, 
and a new Market Insight tool.

91%

increase in retail checks  
performed during 2021

1,000 

retailers paying for 
the new car product 
in March 2020

New car growth
We continue to grow our network 
effect model on new cars, closing 
the year with over 2,000 retailers 
paying for our new car product.  
On average there were over 47,000 
physical new cars advertised  
on our platform during the year, 
attracting on average 1.4m  
unique visitors each month.

 100% 

increase in retailers paying  
for the new car product

2,000 

retailers paying for  
the new car product  
in March 2021

Package prominence 
We have increased the penetration 
of our higher yielding advanced 
and premium packages to 26% of 
retailer stock in March 2021 (March 
2020: 23%). Following the year end, 
we have evolved our packages to 
allow further upsell. 

26% 

advanced and premium stock  
package penetration in March 2021

Our strategy P28 

2

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

Financial 

Revenue
£m

2021

2020

2019

Operating profit
£m

2021

2020

2019

Operational 

Cross platform visits
Monthly average visits across  
all platforms (millions)

£262.8m

£368.9m

£355.1m

2021

2020

2019

58.3m

50.8m

49.1m

Cross platform minutes
Monthly average minutes spent 
across all platforms (millions)

£161.2m

£258.9m

£243.7m

2021

2020

2019

Operating profit margin
%

Live car stock
Average number per month 

2021

2020

2019

Basic EPS
Pence per share

2021

2020

2019

61%

70%

69%

13.24p

22.19p

21.00p

2021

2020

2019

Number of retailer forecourts
Average number per month

2021

2020

2019

Financial KPIs P32 

Operational KPIs P34 

Cultural

Employee engagement
% of employees who are proud  
to work at Auto Trader

2021

2020

2019

BAME representation  
as a % of total staff
As at March each year

2021

2020

2019

Cultural KPIs P36 

93%

89%

92%

11%

10%

8%

Women as a % of total staff
As at March each year

2021

2020

2019

Total CO2 emissions1
Tonnes of carbon dioxide equivalent

2021

2020

2019

6,673

10,094

2,187

561.1m

492.5m

485.0m

485,000

478,000

461,000

13,336

13,345

13,240

39%

39%

39%

1. 

 The total amount of CO2 emissions includes Scope 1, 2 and 3. 2021 and 2020 totals include 
emissions from additional relevant Scope 3 categories. The 2019 total includes limited  
Scope 3 emissions and has therefore been excluded from the above comparative.

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

3

Guaranteed  
Part-Exchange
We launched our Guaranteed  
Part-Exchange (‘GPX’) and Instant 
Offer products. GPX enables the 
consumer to get a guaranteed 
price for their part-exchange, 
while Instant Offer enables 
private sellers to sell their car  
at a guaranteed price. 

c.1,000 

retailers trialling our Guaranteed  
Part-Exchange product at year end

AutoConvert acquisition 
We acquired AutoConvert, a finance, 
insurance and compliance software 
platform with integrated customer 
relationship management; which  
will help us deliver future finance 
products on Auto Trader.

>60

lenders integrated into AutoConvert

STRATEGIC REPORTWhy invest in us?

What sets us apart as an

investment opportunity?

58m 

cross platform visits each month

Read more about our investment proposition  
plc.autotrader.co.uk/why-invest-in-us

1
Largest volume of  
in-market car buyers 

Auto Trader has over 90% prompted brand awareness 
with consumers and attracts over 58 million cross 
platform visits each month. The audience is not only 
large but highly engaged, with an average of 561m 
minutes spent on Auto Trader each month and, when 
measured against competitors, we hold more than 75% 
share of minutes spent across all automotive classified 
sites. This scale, combined with our user experience, 
means we are the most effective sales platform for 
anyone wanting to sell a vehicle in the UK.

Market overview P12 

2
The largest and most trusted 
automotive marketplace 

Our marketplace hosts the largest number of vehicle sellers 
(listing 485,000 cars each day on average in the year) through our 
partnership with more than 13,300 retailers. Our marketplace 
provides our audience with an unrivalled choice of both new and 
used cars to meet all consumers’ needs. Auto Trader is the most 
trusted automotive classified brand in the UK.

485,000

live car stock on average per month

4

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

13,336

retailer forecourts

How we create value P18 

3
Our people bring our 
values-led culture to life

We have built a digital culture that is values-led, customer-centric 
and data-driven, underpinned by a diverse and inclusive team.  
93% of our people feel proud to work for Auto Trader and 92% say 
they would recommend us as a great place to work. It is our culture 
that underpins our ability to adapt to change in all circumstances. 
We care about our people, and our people care about our business.

Make a difference P46 

41,400

software releases deployed in 2021

93%

of our people feel proud  
to work for Auto Trader

4 
Product innovation  
is digitalising the  
car buying process

The large volume of data, and the insight derived from it, 
powers everything that we do, from new product launches, 
through iterative feature changes, to enhancements of  
our search experience. We invest in our products to provide 
the best possible digital journey for the consumer and are 
building the component parts to allow more of the car 
buying process to be completed online.

Operational review P38 

5
Financially robust and 
strong cash generation

The highly cash generative nature of the business allows  
us to invest in long-term growth drivers and in more normal 
times to return cash to shareholders. Following an equity 
raise in April 2020 we have a robust balance sheet and are 
now in a net cash position. 

£152.9m

cash generated from operations in 2021

Financial review P42 

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

5

STRATEGIC REPORTChairman’s statement

I hope and believe Auto Trader has 
looked after its shareholders, not 
at the expense of stakeholders, 
but precisely by focusing on doing 
the right thing for all stakeholders.

Ed Williams
Chairman

We have responded to  
the pandemic and are well 
positioned for the future

Overview 
In this year’s annual statement, I wanted to 
pose and attempt to answer two questions:
1.  How has Auto Trader responded to the 

COVID-19 pandemic?

2. Is it possible that, following our biggest 
ever decline in revenues and profits,  
Auto Trader might be stronger than ever?

In doing so I may neglect other topics which, 
under normal circumstances, I might have 
focused on. In particular there is much I  
could have said regarding our focus on ESG 
matters, covered in detail elsewhere in this 
Annual Report.

COVID-19 and our stakeholders 
On 1 April 2020, Auto Trader made use of the 
powers explicitly granted to the Board through 
our annual shareholder resolutions to issue new 
equity up to 5% of the total issued share 
capital of the Company. We raised £182.9m 
net of all fees. I thank our shareholders who 
supported this equity raise.

We used the proceeds of the equity raise to 
pay down the majority of our outstanding 
debt. Thereby we eliminated for all practical 
purposes the possibility of breaching our 
banking covenants. We suspended our 
dividend to conserve cash, as well as our 
share buyback programme, but also to 
protect our shareholders from the perception 
of their benefiting at a time when other 
stakeholders were suffering.

We provided our advertising services to  
all retailer customers for free in April, May, 
December and February and at a discount  
in June. We also extended payment terms in 
relation to invoices falling due during certain 
periods of lockdown. To the best of our 
knowledge this level of support from a market 
leading portal to its customers during the 
COVID-19 crisis is unprecedented anywhere  
in the world. Our ability to do this was made 
significantly easier as a result of removing  
the risk of breaching our banking covenants.

At the start of the crisis we furloughed around 
25% of our employees, as retailers essentially 
closed their businesses. Towards the end of 
May and as soon as it seemed likely that the 
business could survive even the worst scenarios, 
all of our people placed on furlough returned 
to work and in September we voluntarily 
repaid all amounts to the Government 
claimed under the furlough scheme.

These have been challenging times for  
all our employees and continue to be so. None 
of our employees have to my knowledge 
suffered serious medical problems as a result 
of COVID-19, nor been infected with COVID-19 
through work. But inevitably, given the number 
of deaths and the knock-on consequences to 
other healthcare, to mental health and to the 
restrictions imposed on us and our families, 
these have been challenging times. I would 
like to thank all our employees. 

I hope our employees feel that the decision 
not to charge our customers helped make 
their working life a bit easier. I know the many 
messages of thanks from our customers 
have been greatly appreciated. I also hope 
that the financial strength of our business 
has given comfort about job security when 
so many have lost theirs or worry about  
the prospect. 

Another stakeholder in our business is our 
Government. Our business benefits from  
so many things provided by the state and 
which we sometimes barely acknowledge. 
Education, healthcare, transportation and 
the rule of law, that allows increasingly 
sophisticated and “virtual” business to 
flourish. All things that benefit Auto Trader. 
We appreciate the support offered. We felt  
it essential to return the furlough money  
in full at the very earliest prudent time as  
well as paying our taxes when they would 
normally fall due rather than take advantage 
of further deferrals.

Auto Trader’s rate of taxation is directly  
in line with the corporation tax rate of 19%.  
It is a source of pride to us that we make this 
contribution to our society; not a source of 
embarrassment that our approach to tax is less 
sophisticated than those of many companies.
Like every company, we have many other 
stakeholders. I hope they all feel fairly 
treated and respected by Auto Trader.

6

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

Concluding remarks
I have focused on stakeholders, but 
neglected one specific group. That group  
is the one with the responsibility for looking 
after and weighing the interests of all 
stakeholders: our Board, and in particular  
our Executive Directors.

Nathan Coe became CEO and Jamie Warner 
CFO on 1 March 2020. The responsibilities  
of Catherine Faiers, our COO, significantly 
expanded on that date. 

I believe they have been responsible for 
contributing more to the wellbeing of every 
single stakeholder group in our business, in 
their first year, than any executive team in our 
more than 40-year history. I believe there is  
a high chance that their time as leaders will 
mark another reinventing of Auto Trader as 
we lead the transformation of how cars are 
bought and sold.

I know they would want me to share that 
praise far more widely within the business. 
That includes calling out our Non-Executive 
Directors, for their speed in recognising the 
nature of the challenge COVID-19 created, 
for their strong support for what, on paper, 
were difficult decisions, for their insights and 
shared experiences, and for their support, 
good spirits and enthusiasm even in the 
bleakest times.

In recent years there has been much talk about 
companies focusing on all their stakeholders. 
The language of that debate is frequently 
framed in terms of considering conflicting 
priorities and balancing different interests.  
At no time in the last year has it felt to myself  
or my colleagues that our decision-making 
was about resolving conflicts or seeking 
balance. Our best answer to the question 
“what should we do?” has been to answer the 
question “what is best for our stakeholders?”. 

Ed Williams
Chairman 
10 June 2021

In part this was because consumer 
behaviour usually takes time to change,  
but more because some in the automotive 
industry have been relatively slow to 
embrace change.

The last year has altered things, forever. 
During the pandemic, we have redeployed 
our resources to accelerate our plans for 
moving the car buying process online.  
This has included the launch of our “click  
and collect/home delivery” search function 
allowing our retailer customers to trade  
even during the second and third lockdowns 
when their “non-essential retail” premises 
have been closed. We have launched our 
Guaranteed Part-Exchange product and 
made a number of advances in the complex 
and regulated environment for car finance. 
We have more in the pipeline. 

Our strategic direction is unchanged.  
Our approach has changed from “building 
blocks” to the early provision of an integrated 
solution for our customers who want to  
come on this journey. Our pace of execution 
has accelerated.

In a year in which we have delivered our worst 
financial performance ever:
•  Our core business of online classified 

advertising is at the strongest levels in our 
history across a wide range of metrics.
•  We are positioned to pursue changes  
in how cars are bought and sold. The 
opportunity arising could exceed the 
opportunities presented to Auto Trader  
as a result of the move from print to digital 
during the early years of this century.

Our people, their talents, energy and 
commitment have been key to the success  
of our traditional business. They will be vital 
to our success in this new world. After around 
two decades of reductions in the total size  
of workforce, we are now seeing a modest 
growth in numbers. I hope that, particularly  
in this environment, Auto Trader will offer all 
our increasingly diverse people outstanding 
opportunities to develop their working lives. 
And to change the mix between work and 
personal lives away from the current 
constraints, forward to new ways of working.

In the meantime I would like to express 
personal thanks to all our employees over  
the last year and particularly to note many 
personal experiences of interacting with 
individuals and smaller groups at a time when I 
have not had the normal face-to-face contact. 

It is our intention to reinstate our dividend 
with our next dividend payable in September 
2021. The money we raised from shareholders 
in April 2020, together with remaining cash 
generated during the last year, allows us to 
move forward free of debt.

Coming full circle, I hope and believe Auto 
Trader has looked after its shareholders, not 
at the expense of stakeholders, but precisely 
by focusing on doing the right thing for all 
stakeholders.

Auto Trader stronger than ever
Auto Trader is the place where the most 
prospective car buyers come to view the 
largest selection of vehicles for sale from the 
largest number and widest range of sellers.

We have ended the year with more car 
retailers advertising with Auto Trader than 
prior to the pandemic. Our audience of 
prospective car buyers is at a record level.  
At times, as we moved out of the lockdowns, 
we experienced audience levels and activity 
on the site which far exceeded anything in 
our history. I believe that the bold decision  
to offer our advertising services for free to 
our retailer customers has been instrumental 
in retaining them, in making it attractive  
to them to advertise as many vehicles as 
possible and therefore for us to deliver  
the widest choice to consumers. 

Many of our competitors responded to our 
lead by reducing their charges, but none  
did so both as completely as we did and  
in advance of our public statements. As 
competitors reduced marketing spend, our 
audience share grew more rapidly than ever 
before, reflecting the underlying loyalty  
to Auto Trader amongst the British public.

The pandemic has clearly benefited many 
online businesses, especially in the retail and 
entertainment sectors. As an advertising 
platform for our customers, with many of our 
customers closed for business for long periods 
of time, it would be wrong to assume that the 
pandemic has in any sense directly “been 
good for business”. It is clear though, to our 
customers, just how important the internet 
now is to them generally and specifically  
the important role Auto Trader plays.

For a number of years Auto Trader has 
believed we would see a gradual migration 
online of more and more aspects of car 
buying, not just the activity of finding the 
next car. Our strategy had been to build and 
to acquire, through modest acquisitions of 
businesses with capabilities we wanted,  
a series of building blocks. These building 
blocks aim to be, virtually from the start, 
profitable additions to the Auto Trader 
business. But the end point of our journey 
used to seem like it might be many years off. 

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

7

STRATEGIC REPORT 
Chief Executive Officer’s statement

Supporting 
stakeholders  
has never been  
more important

Nathan Coe
Chief Executive Officer

Overview
The past year has been like no other. The 
coronavirus pandemic (‘COVID-19’) has had  
a significant impact on all aspects of our lives 
and posed unforeseen challenges for all 
businesses, including our own. The automotive 
industry has had to face these challenges at a 
time when underlying pressures already existed, 
whether due to Brexit, increased regulation  
or the shift away from internal combustion 
powered vehicles. The way our customers do 
business is changing and following COVID-19 
is set to change even quicker. 

Throughout this year, we have consistently 
looked to support our stakeholders. Early in the 
crisis we looked to move quickly and decisively, 
which we believe has served us well. We have 
supported our employees and focused on 
their mental and physical wellbeing; we have 
adapted our marketplace to help consumers 
shop safely for their next vehicle; and we have 
supported the industry with offers and 
discounts at a time when our customers 
needed us. We have done all of this while 
making continued investments in our priority 
areas of putting more data in the hands  
of our customers, part-exchange and 
supporting a move towards selling online.

The support we provided, most notably to 
our customers, has had a material impact on 
our results for this financial year. Throughout 
the crisis we focused on three priorities:
•  Protecting our people.
•  Protecting our standing with customers.
•  Ensuring we exit the crisis quickly and in a 

stronger position than before the pandemic.

We believe we have delivered on all three  
of these priorities. As the pandemic passes 
and restrictions are eased, we are in the best 
possible position to prosper and we are 
committed to taking a leadership position  
to bring the benefits of new technologies  
to car retailers and the car buying public. 

Summary of operating performance 
COVID-19 has had a significant impact over the 
last year. To support our customers through 
the various periods of national lockdown,  

we offered four months of free advertising 
and one month with a 25% discount. This  
was the primary contributing factor to our 
revenue decline of 29% to £262.8m which, 
due to our high operating leverage, resulted 
in an Operating profit decline of 38% to 
£161.2m. Despite this we feel confident in our 
strengthened audience position, our strong 
volumes of both stock and retailers at year 
end, and our opportunity to bring more of  
the car buying journey online. 

Our purpose and strategic focus 
Our purpose is encapsulated by ‘Driving 
change together. Responsibly’. We aim  
to be at the forefront of helping the whole 
automotive industry to change. We will look 
to help retailers to digitise their businesses, 
move more of the car buying process online 
and assist consumers when making more 
environmentally friendly vehicle choices.
We strive to be the best place to find, buy  
and sell a car in the UK on a platform that 
enables data-driven digital retailing for  
our customers. We continue to think about 
our strategy in terms of three commercial 
growth horizons: core; adjacent; and future, 
which sits alongside our make a difference 
strategy. We have made good progress 
across all areas through the year. 

The COVID-19 pandemic has changed 
consumers’ buying behaviour with more 
transactions being done remotely away  
from the retailer’s physical showroom.  
Whilst we believe that the physical 
showroom will continue to play a role in the  
car buying process for some time to come, 
many of the processes that currently take 
place offline will be digitised, enabling more  
of the car buying journey to be done online. 
This is our key strategic focus and alongside 
continued growth in our core forms the  
basis of our growth aspirations. 

Over the past year, we have developed  
and launched a Guaranteed Part-Exchange 
product that provides consumers with a 
convenient way to dispose of their vehicle,  
and digitises a core component of the buying 
journey. We also acquired AutoConvert,  

a finance, insurance and compliance software 
platform. The business’s core functionality  
will underpin our future finance product  
on Auto Trader, which will enable finance 
agreements to be completed online. Finally, 
we are developing a way for consumers to 
reserve a car with a retailer on Auto Trader.

Fundamental to our core growth horizon is our 
ability to innovate and deliver continuous 
product development and user improvements 
for consumers, retailers and manufacturers. 
We adapted our marketplace to further help 
retailers advertise their stock during the 
pandemic. We increased the size of retailer 
adverts in search listings, added COVID-19 
secure flags for retailers who adopted 
safety measures and provided detail of 
home delivery and collection options. 

In April 2020, we successfully executed our 
annual pricing event which included an 
upgraded Performance Dashboard, our  
entry level pricing tool Retail Check and a new 
Market Insight tool. These tools give retailers 
access to up-to-date market intelligence  
so they can identify key market trends, 
understand how they impact performance, 
and inform business decisions. Embedding 
our data into the industry has long been a 
focus area, and with the recent acquisition  
of KeeResources and increased levels of 
online selling, there remains significant  
future opportunity.

Following year end, we have evolved our 
advertising package structure and changed 
the sort order for listings. Where our packages 
previously promoted adverts based on the 
device a consumer was searching on, we  
have created a consistent cross platform 
experience with adverts appearing in search 
based on a relevancy algorithm, which takes 
package level into account. As part of this 
change, we have discontinued our Basic 
package, introduced a higher level and 
re-branded our top three levels Enhanced, 
Super and Ultra. Towards the end of the  
year, we also launched a new product, 
Market Extension, that allows customers  
to sell vehicles outside their local area.  

8

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

This product works for both centrally held 
vehicles and vehicles on physical forecourts 
where the retailer is prepared to either deliver 
to the buyer or move the vehicle to a closer 
location. Recently we have seen an increase 
in the average distance car buyers are willing 
to consider purchasing their next vehicle, 
making Market Extension a key product for 
the increasing number of retailers looking  
to sell online.

Within our adjacent horizon we continue to 
make progress with our new car advertising 
product. Network effects are beginning to 
take hold and we have grown both the number 
of retailers advertising their new car stock  
with us and the level of consumer engagement 
significantly over the past 12 months. 

Maintaining our competitive position 
Our audience performance has strengthened 
over the year, as consumers have looked  
to do more of the car buying journey online 
whilst forecourts have been closed. After  
an initial decline in visits through April and 
May 2020, audience rebounded strongly. 
Over the financial year the number of visits  
to our platforms increased by 15% to 58.3m  
on average per month (2020: 50.8m), and 
engagement, which we measure by total 
minutes spent on site, increased by 14% to 
561m on average per month (2020: 492m).

ESG
We do not see ESG as a box ticking exercise  
or something tacked onto the side of our 
business. It is implicit in our purpose of 
‘Driving change together. Responsibly’. To 
oversee these efforts we have established a 
Corporate Responsibility Board Committee 
and a collection of KPIs and targets. We are 
on a path to setting a carbon net zero target 
for our business and have signed up to the 
1.5C Science Based Targets initiative. We 
think about our environmental commitments 
in three ways: the impact we can have on 
consumers to make more environmentally 
friendly vehicle choices; the impact we can 
have on the industry to support the transition 
to electric vehicles; and the impact our own 
business has on the environment. 

After five years of concerted effort, diversity 
and inclusion has become an important part 
of our culture. I am proud to report that 
despite the turbulent nature of the past year, 
we have launched new talent and leadership 
programmes with a significant focus on 
achieving diverse representation in these 
programmes. We published our ethnicity pay 
gap for the first time this year, and much like 
our gender pay gap, it has highlighted both 
the success of our efforts and the fact that 
there remains more to do. 

Our people 
I am both proud and incredibly grateful for 
the resilience all our people have shown in 
what has been a very tough year. Not only 
have they adapted seamlessly to working 
from home, but their collective efforts have 

meant we are in a stronger position today 
than at any point in recent history. It’s very 
encouraging to report that 93% of our 
employees are proud to work at Auto Trader, 
up 4% from a year before. 

Finally, I want to thank our people, our  
Board, our customer partners and our wider 
stakeholders for continuing to trust us to  
do the right thing. As Ed highlighted in his 
statement, we believe that doing the right 
thing does and will ultimately deliver better 
outcomes for all stakeholders. We remain 
confident that with a vaccine programme 
now firmly in place the industry can move 
forwards and capitalise on the opportunities 
we now have to enable cars to be bought 
and sold online. 

Outlook
Auto Trader has started the new financial 
year in a strong position as a result of the 
actions taken in the last year. This is reflected 
in our recent trading performance, a strong 
pipeline of product innovations and 
improved relationships with customers. 
In the longer term, we will be beneficiaries  
of the major changes underway in the car 
retailing market, where more of the buying 
journey is moving online.

Despite unusually strong demand and tight 
supply, COVID-19 is currently having little 
impact on the financial performance of the 
business as we start financial year 2022. 
However, as seen in other countries, we 
cannot yet be sure that COVID-19 will not 
reappear as a significant negative factor  
in our future performance. The following 
remarks assume no significant restrictions on 
our retailers’ ability to trade going forward. 

In the year ahead, we expect to deliver  
high single digit growth on FY20 ARPR and 
Operating profit margins that are in line with 
FY20 levels, with FY20 being the year ended 
March 2020. 

As we started the year, we successfully 
executed our annual pricing event in April 
2021 including the launch of Retailer Stores, 
which offers customers their own dedicated, 
customisable location on Auto Trader. 
Retailer numbers for the year are likely to  
be in line with FY20 levels and stock is still 
expected to be a small headwind. Consumer 
Services, and Manufacturer and Agency 
revenue, which make up 14% of Group 
revenue, will recover from FY21 lows, but are 
unlikely to reach FY20 levels, as sellers favour 
part-exchange and new car advertising is 
impacted by semiconductor supply issues. 

The Board is confident for the future 
prospects of the business.

Nathan Coe
Chief Executive Officer
10 June 2021

Committed  
to acting with 
purpose

Continue to strengthen our 
network effect model
During 2021, we have seen higher levels  
of audience visiting Auto Trader and higher 
levels of engagement across the most 
comprehensive selection of vehicles, 
from the largest selection of sellers.

14.1m

volume of leads sent to retailer customers in 
2021 despite the UK seeing periods of lockdown 

How we create value P18 

Building on our core to bring more 
of the car buying journey online
We exist to drive change in how cars are 
bought and sold, to move more of the 
shopping process online and to enable 
retailers to digitise their businesses.

443k

volume of stock showing available  
for click and collect or home delivery  
in March 2021

Our strategy P28 

Driving our culture and values 
through everything we do
We focus on ensuring we create a highly 
collaborative culture where people feel 
motivated and supported to be their 
true self at work and perform to their 
highest standards.

92%

of employees surveyed would recommend 
Auto Trader as a great place to work

Make a difference P46 

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

9

STRATEGIC REPORTChief Executive Officer’s statement continued

Q&A with Nathan Coe

Making key decisions to protect our business

Q.  
How have you found your first year 
of being CEO?

A. Having to navigate the business through 
a global pandemic wasn’t exactly what I 
imagined my first year would involve, but in 
many ways it has given us the opportunity 
to accelerate many of the areas that were 
important to me. Auto Trader is an incredible 
business that is underpinned by amazing 
people, so it is a pleasure and a privilege to 
help lead the organisation. We have had to 
make some bold decisions over the last 12 
months but we believe by doing so we have 
protected our employees, supported our 
customers and strengthened our already 
strong position. 

I am particularly proud of how we as a 
business have been able to stand by our 
customers when they needed us most.  
The support we have given customers 
through free advertising, extended 
payment terms and additional stock 
offers has made a material difference  
to them. We hope that by showing this 
support we have demonstrated in the 
clearest of ways the sort of partner we 
intend on being to them.

Q.  
How have you ensured that key 
people initiatives have continued  
to get focus during the pandemic? 

A. Our people are always front of mind. For 
me it was vitally important that the pandemic 
did not cause a material slow down in our 
people related plans – most notably what  
we want to do around diversity and inclusion. 
We therefore made a conscious decision to 
accelerate our efforts in this area which 
included launching an inclusive leadership 
programme for all leaders in the business. 

We know that development is high on the 
agenda for our people, and was one of the 
areas people had concerns about during  
the various lockdowns. Our induction 
programme, people leader training courses 
and tech showcases were all adapted to be 
virtual. At the end of the year we launched our 
new Diverse Talent Accelerator programme, 
designed to help the next generation of 
leaders progress through the business. 

93%

of our people feel proud  
to work at Auto Trader

Auto Trader is an incredible 
business that is underpinned  
by amazing people, so it  
is a pleasure and a privilege  
to help lead the organisation.

Q.  
On reflection, would you have done 
anything differently in dealing with 
the global pandemic?

A. Hindsight is an exact science and so of 
course there are small things that you might 
do differently if you got the chance again.  
In the main I think we have navigated the 
pandemic well, and that is down to all of the 
people involved in making and implementing 
those decisions. The decisions we made were 
well considered based on the information 
available at the time and importantly as 
recognition of what we didn’t know. We acted 
in a swift and decisive manner to mitigate risk 
and importantly ensure we could continue  
to pursue the opportunities that will underpin 
our long-term growth.

10

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

Financial review P42 

Make a difference P46 

Strengthening our foundations for the future

Q.  
What are you most excited about 
this coming year? 

A. From a business angle it has to be  
seeing the industry and wider economy  
get back up and running after a difficult 
period. That said, car retailers have adapted 
well to the restrictions and since the first 
lockdown ended in June 2020 the volumes of 
transactions and the profit being made per 
car sold have been robust. For many that 
shift to distance selling has been challenging 
as there aren’t any at scale digital solutions 
out there. Our desire is to help retailers with 
that going forward as we start to bring our 
digital retailing tools to market.

Q.  
What do you think the biggest 
opportunities for Auto Trader  
are in the medium term?

A. We have great opportunities through  
all three of our strategic horizons. 

The core marketplace is healthy and we  
have strengthened our position with both 
consumers and retailers over the last 12 
months. We executed our annual pricing 
event in April and have re-launched our 
advertising packages to help those retailers 
who would like to advertise their vehicles 
even more effectively. We still believe we 
have significant headroom to increase 
advertising revenues, primarily through 
package upsell and through our new car 
marketplace, which ended the year with  
over 2,000 paying retailers.

The transition to digital retailing – enabling 
retailers to sell cars on Auto Trader is a huge 
opportunity. We have made great progress 
with our product development and we can 
see this coming together over the next 12-24 
months. Becoming a sales channel to help 
retailers sell their inventory more efficiently 
and to help consumers shop more easily  
for cars provides a long-term opportunity 
to both strengthen our core and extend  
our impact and influence. 

Q.  
What do you think are the biggest 
threats for the business in the 
medium term?

Q.  
What does your timeframe look  
like to enable people to buy a  
car online? 

A. Our goal for some time has been to 
develop products that make it easier for 
consumers to do more of the car buying 
journey from the comfort of their own home. 
By making things simple and transparent for 
the consumer through a digital journey that 
they control we anticipate that cars will sell 
quicker and that retailers can increase their 
penetration of ancillary products. This in turn 
will increase retailer profitability, and there 
is the further upside if retailers adapt their 
operating models to one that is lower cost. 

There are four main elements to 
transacting a car online:

•  Being able to find the right car –  

which is our core marketplace today.
•  Being able to get a detailed and accurate 

valuation for your part-exchange.

•  Financing your next car.
•  Paying for or reserving the vehicle.

We are launching our digital solutions for 
each of these elements separately; we’ve 
launched our part-exchange product, 
GPX, with a trial during FY21. We have made 
great strides in our finance product with 
the acquisition of AutoConvert and good 
progress with reservations. We expect to 
have some functionality for both of those 
products in the coming financial year. 

Once we have those elements a consumer 
will be able to do the majority of a 
transaction online. They may still want to 
visit a retailer but the visit will be shorter 
and more of a handover experience than  
a negotiation. 

A. There are a couple of things that we 
should be wary of but no stand out threat  
at the moment. 

Clearly the economy is under some pressure. 
Any prolonged market downturn that reduces 
the number of transactions taking place 
could challenge our customers and ultimately 
their ability to spend with us. Our market  
has some cyclicality and stock has been a 
headwind for a few years now, although we 
have been able to mitigate its impact through 
price and product development. 

Linked to that is anything that significantly 
impacts new car supply, such as concerns 
over semiconductors. Those new cars sold 
stimulate the used car market as they usually 
come with a part-exchange. In addition, the 
number of ‘young’ new cars in the market  
will be reduced 2-4 years after the downturn 
which can impact stock volumes. 

We keep a close eye on all of our competitors. 
As we stand today we are well placed,  
but acutely aware that there are a number 
of new players that are looking to build 
meaningful brands in the automotive space.

Finally there are clearly significant changes 
taking place with the growing penetration  
of electric vehicles being manufactured. We 
need to ensure as the UK car parc sees higher 
penetration of these vehicles that the Auto 
Trader search experience and supporting 
content remain highly relevant for car buyers. 

55%

of buyers would consider buying  
a used car online according to  
our research

26%

of our retailer customers’ stock using 
one of our two highest package levels 
at March 2021

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

11

STRATEGIC REPORTMarket overview

Driving change 
in tomorrow’s 
car market

We are continually adapting 
our onsite experience to  
meet the needs of both our 
consumers and customers. 
This is core to remaining  
the UK’s largest digital 
automotive marketplace  
for new and used cars.

35.1m

size of UK car parc as at 31 Dec 2020

COVID-19 
As a result of national and local lockdowns 
during the pandemic, retailers have had to 
shut showrooms for parts of the year. This, 
inevitably, had an immediate impact on their 
ability to sell vehicles. 

Both new and used car transactions declined 
most significantly during the first lockdown  
in April and May 2020. During the subsequent 
lockdowns the decline in car transactions 
was less severe as retailers adapted, bringing 
more of their forecourt experience online, 
adopting a ‘click and collect’ or home delivery 
model. Demand for vehicles has been strong 
following periods of lockdown as consumers 
place an even higher value on having exclusive 
use of a vehicle. Good levels of demand 
combined with periods of constrained supply 
have led to 12 consecutive months of price 
growth for used cars up to year end. Supply is 
expected to remain somewhat constrained 
in the months ahead, particularly due to the 
shortage of semiconductors which is limiting 
new car production.

UK economy
The UK economy is starting to recover from 
the recent wave of COVID-19. According to 
data published on 13 April by the Office for 
National Statistics (‘ONS’), UK gross domestic 
product (‘GDP’) is estimated to have grown by 
0.4% in February 2021 following a contraction 
of 2.2% in January. 

It is widely expected that school re-openings 
and other lockdown easing measures will 
have yielded GDP gains. However, at the end 
of February the UK economy was still 7.8% 
smaller than the levels seen in February 2020. 

The Chancellor unveiled a number of 
fiscal packages to support businesses  
and individuals through the pandemic.  
A recent Reuters poll of economists predicts 
that unemployment will peak at 6.2% once 
the Government furlough scheme ends, 
before recovering during 2022. 

The economic outlook for the UK is uncertain, 
however current Auto Trader data sets  
show that there is a robust level of consumer 
demand for vehicles in the market.

The ecosystem we operate in
The automotive market is complex and often inefficient.  
There are multiple participants and unsurprisingly consumers 
can find the process of buying or selling a car overwhelming.

Through Auto Trader products, services and partnerships, we 
aim to significantly improve the car buying experience, as well  
as leverage our existing relationships to improve further parts  
of the value chain.

l eet

F

SCRAPPED

CONTRACT HIRE DEALS

u f actur

e

n

r

s

M a

Consumers
Insurance, warranty
and finance

C2C 
TRANSACTIONS

NEW CAR SALES

PART-EXCHANGE

y

ar b u

C

i ng ser

v
i

c

e

s

e t ailers

R

TRADE USED 
CAR SALES

DEFLEET

t i o n

hou

s

e

s

Au c

Sources: New car registrations – SMMT; DVLA used car transactions, Auto Trader research, SMMT car parc.

12

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

 
 
Brexit
The UK left the EU on 31 January 2020 and to 
date we have not seen a meaningful impact. 
The final Trade and Cooperation Agreement 
between the UK and the EU removed 
significant levels of uncertainty, as vehicles 
will be able to be freely traded without  
tariffs applying (although with an increased 
administrative burden). 

New car transactions

1.6m 

number of new car registrations  
in the 12 months to March 2021

New car registrations declined 24.9% to 1.6m 
in the 12 months to March 2021 as a result of 
COVID-19 as retailer showrooms have seen 
periods of closure during the year. New cars 
registered in calendar year 2020 were the 
lowest since 1992. The most extreme period 
of decline was during the first lockdown  
in the spring. Since June 2020 there was  
a recovery in new car registrations as 
restrictions were eased. With further 
restrictions reintroduced later in the year,  
the decline in new car sales was less severe 
as retailers adapted to a ‘click and collect’  
or home delivery model. 

Despite the impact of COVID-19, alternative 
fuel vehicles (‘AFVs’) still grew in the year  
with new car transactions of AFVs increasing 
by 53.2% in the 12 months to March 2021,  
accounting for more than one in six 
registrations. This is supported by consumers 
being more conscious of their environmental 
footprint and the Government bringing 
forward the ban on the sale of petrol and 
diesel cars to 2030.

Used car transactions

6.5m 

number of used car transactions  
in the 12 months to March 2021

Used car transactions declined 15.1% to 6.5m  
in the 12 months to March 2021. As with new, 
used car sales have also been impacted by 
the enforced closure of retailer showrooms, 
although the impact has been less than that 
seen on new car registrations. There were 
signs of recovery as lockdown restrictions 
eased during the summer, however as 
restrictions tightened there was a further 
decline in transaction volumes. 

The average length of ownership has 
increased from 3.5 years to 4.2 years.  
Again, this was impacted by those months 
where transactions were lower due to 
showroom closures.

Retail Price Index

The average price of a used car advertised 
on Auto Trader for the 12 months ending 
March 2021 was £13,800. 

The Auto Trader Retail Price Index tracks  
the average retail price of a used car on a 
like-for-like basis, stripping out the impact of 
changes in the mix of cars being sold. March 
2021 marks 12 consecutive months of price 
growth over the year for used cars as prices 

increased over the 12-month period to  
March 2021 by 6.3%. The ongoing strength of 
pricing has been driven, in part, by ongoing 
supply constraints in the market, as well as 
the solid levels of consumer demand that 
remain despite lockdown restrictions.  
Petrol and diesel increased by 6.6% and  
6.5% respectively, and alternative fuel 
vehicles decreased by 1.1%.

£15,000

£11,250

£7,500

£3,750

£0

FY19

FY20

FY21

Average price of a trade 
car for the month

Year-on-year price 
growth for the month

Year-on-year mix 
growth for the month

12-month rolling new car registrations

3m

2m

1m

0m

FY19

FY20

FY21

Number of new car registrations

  Year-on-year price growth for the month

12-month rolling used car transactions

9m

6m

3m

0m

FY19

FY20

FY21

Number of used car transactions

  Year-on-year price growth for the month

10%

7.5%

5%

2.5%

0%

-2.5%

-5%

60%

40%

20%

0%

-20%

-40%

-60%

-80%

-100%

30%

20%

10%

0%

-10%

-20%

-30%

-40%

-50%

-60%

-70%

-80%

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

13

STRATEGIC REPORTMarket overview continued

4 key trends  
shaping the future 
of our industry

The automotive industry as a whole is facing an 
unprecedented wave of change, most notably in the way 
people buy cars and the acceleration in the adoption  
of electric vehicles. Over the next 5 to 10 years, the cars 
consumers drive and the ways in which they buy, own  
and use them will be dramatically reshaped.

How we’re future ready 

Delivering transparent prices online, 
helping to build trust for consumers

Guaranteed Part-Exchange (‘GPX’) 
product, providing consumers with 
greater certainty on the value of their 
existing car and the avoidance of haggling

Our hub for buying online enabled car 
buyers to search for over 440,000 
vehicles that were available via click 
and collect or home delivery in March

Retailers embracing the online journey
Due to a number of new market entrants 
and the impact of the pandemic, we are 
seeing greater appetite from our retailer 
customers for products which allow 
consumers to complete more of the 
transaction online.

How we’re future ready 

We have implemented new search 
filters for electric vehicles including 
battery range and charge time

Growing the volume of EV vehicles 
available on Auto Trader, giving 
consumers increased choice

Sharing Auto Trader’s Market Insight 
within the industry to better understand 
changing consumer preferences

1  
Doing more of the car 
buying journey online

A seamless blend of online and 
offline experiences is what 
tomorrow’s consumers demand

Consumer sentiment shifts towards  
doing more online
There is growing demand from consumers 
for more of the car buying process to be 
available online. Consumers believe that 
shifting to more of an online model will 
make comparing cars easier, avoid 
haggling and help in the research and 
understanding of ancillary products.  
Auto Trader research shows that 61%  
of consumers think buying online is 
appealing when presented with a  
tangible example of how it could work.

2
Supercharged  
demand for EVs

Unlocking valuable sales 
opportunities in a sector  
of the automotive market  
which is only set to grow

Electric sales set to overtake internal 
combustion engines (‘ICE’) by 2025
The demand for alternatively fuelled 
vehicles, particularly electric vehicles 
(‘EVs’), continues to grow. The Government 
has outlined plans to ban the sale of new 
conventional petrol and diesel cars from 
2030, and ‘hybrid’ vehicles from 2035. 
There are several obstacles for mass 
adoption including price and range  
of travel but despite this our research 
shows that over 71% of consumers are 
considering an EV for their next car.  
As technology improves and costs 
decrease, this demand is only going  
to increase.

55%

of buyers would consider buying a used 
car online according to our research

60% 

of buyers would pay an online deposit 
according to our research

71%

of consumers are  
considering an EV  
for their next car

10%

of total expected 
British car parc  
will be EVs by 2025

106%

increase in EV  
leads during 2021

70%

increase in advert  
views for EVs in 2021

14

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

3  
Data-driven retailer 
decision-making

Putting more data in the hands  
of our retailers will lead to 
greater efficiency, and,  
crucially, increased profitability

A more transparent experience 
With digital tools increasing the levels  
of transparency within the car buying 
journey, it is ever more important for our 
retailers to make better use of data in how 
they operate their businesses. The value 
of the part-exchange, finance offers and 
other ancillary products are all becoming 
more discoverable in the online journey 
and therefore comparable. Auto Trader’s 
aim is to bring more of this information 
together in one place to make the process 
of buying a car easier. Price indicator 
flags, dealer reviews and vehicle history 
checks all help to do this today.

Car buying ‘pain points’ throughout the 
19%
process means consumers are...

23%

16% 15%

23%

19%

16% 15%

...wasting time
...bored 
...feeling confused 
...dreading buying a car

...wasting time
...bored 
...feeling confused 
...dreading buying a car

On average, when buying a car, someone  
will consider...

4.3 

car brands

2.1 

car types

1.7 

fuel types

How we’re future ready 

The largest and most trusted choice of 
new and used cars in the marketplace

We offer pricing tools: giving retailers  
the broadest, most accurate view of  
the market

Instant Offer and GPX enable sellers  
to sell their car at a guaranteed price

We know that the most 
successful retailers utilise 
data to complement their  
own expertise, and this  
year, it’s never been more 
important to be led by fact 
rather than speculation. 
—
Ian Plummer
Commercial Director

4  
Continued demand for 
exclusive access to a car

With COVID-19 having had a 
profound impact, the need  
for personal space has never  
been stronger

How we’re future ready 

Auto Trader has the largest selection of 
trusted stock in the UK for car buyers

We already have representative finance 
pricing on Auto Trader but aim to include  
a finance application journey

2021 has seen the introduction of leasing 
deals being shown on Auto Trader

Consumers continue to want exclusive 
access to a car
One thing that remains is the consumer’s 
desire to have exclusive access to a car. 
Whilst we might be prepared to not own 
our cars in a traditional sense, we still 
consider them as a personal possession. 
Accordingly, we’re not comfortable 
sharing them, especially with people we 
don’t know. Whilst 72% of consumers 
would be happy to share their car with a 
family member and 41% with a close friend, 
just 8% would be comfortable handing 
their keys over to an acquaintance and  
2% a stranger. The COVID-19 pandemic has 
reinforced this, with more people placing 
a great amount of importance on their 
own personal space.

Changes in ownership models 
Over the past few years the industry has 
seen a number of new ownership models 
introduced to the market. Fewer people 
are buying their car outright whilst 
financing arrangements, leasing and 
subscriptions are becoming more popular. 
The benefits afforded by these models, 
most notably the convenience of being 
able to switch to a new car every few 
years, have opened consumers up to  
the greater flexibility and cost efficiency 
that these new access models can  
offer. With focus on the consumer benefits  
of the products and the relative cost 
comparisons, we’ll see the change  
in consumer behaviour accelerate  
even further.

74% 

of consumers said they were more 
concerned about their personal space 
due to COVID-19

56%

of consumers agree that owning a  
car is more important today than it  
was before the pandemic

48%

of consumers said they would be less 
likely to use public transport once 
restrictions have been lifted

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

15

STRATEGIC REPORTOur purpose

Driving change together.
Responsibly.

Our purpose defines everything we do
We exist to grow both our car buying audience and core advertising 
business. We will change how the UK shops for cars by providing the 
best online car buying experience, enabling all retailers to sell online. 
We aim to build stronger partnerships with our customers, use our 
voice and influence to drive more environmentally friendly vehicle 
choices and create an inclusive and diverse culture.

Our purpose has helped us form our strategy, which we display as 
three commercial growth horizons, alongside our make a difference 
strategy. We aim to deliver on our purpose by...

...continuing to strengthen  
our network effect model

...building on our marketplace to bring 
more of the car buying journey online

We continue to attract more car buyers, through 
higher levels of stock and sales for our customers:

In order to achieve our purpose, our strategy  
focuses on three commercial growth horizons:

r i n g i n g  more of the
B
r  b u y i n g  journey online
t  c a r   b uying experienc

s

e

e

B

Largest 
source of 
automotive 
data

L

a

r

g

e

s

t

v
o

l

u
m
e
o

c
a
r

b
u
y
e
r
s 

f in
-
m
arket 

a

 c

d stock
ste

u
r
 t
f
o
e
c

i

o
h

c

e

v

i

s

n

e

t

x

E

M

ost effective sa l e s   c h

el 

n

n

a

Online sales p l a t

f o r m  

Core

Adjacent

Future

We aim to 
significantly 
improve  
UK car buying 
focused around  
our core 
marketplace

We’ve identified 
adjacent market 
opportunities which 
leverage our large 
consumer audience 
and our relationships 
with retailers and 
manufacturers

We believe future 
opportunities  
exist through 
bringing more  
of the car buying 
journey online

How we create value P18 

Our strategy P28 

16

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

 
 
 
 
 
 
 
...making a difference to our people, our 
communities and the wider environment

...driving our culture and values  
through everything we do

We are committed to being a responsible business 
and have focused our make a difference strategy 
around three distinct pillars:

We focus on ensuring we create a highly 
collaborative culture where people feel motivated 
and supported to live our values every day: 

Our make a difference strategy

Be  
determined

Diversity and  
inclusion 

Environmental 
sustainability

Ethics and  
compliance 

Be  
community- 
minded

Be  
reliable

Be  
curious

Be  
courageous

Be  
humble

Make a difference P46 

Diversity and inclusion P48 

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

17

STRATEGIC REPORTHow we create value

Better use of the digital journey  
to put consumers in their next car

Value inputs

The resources and relationships that 
fuel our core activities

Our core activities

What we do to create value

Trusted brand
Auto Trader has operated 
as a trusted source for UK 
car buyers and sellers for 
over 40 years.

Auto Trader prompted  
awareness 

92%

of consumers were  
aware of Auto Trader 
when mentioning new  
or used cars

The network effect 
Our leading digital automotive marketplace benefits from a network effect model 
whereby the largest volume of in-market car buyers generates the most effective 
response for our customers, who in turn provide consumers with the most extensive 
choice of trusted stock. We use the large volume of data we collect to enhance the 
car buying experience and create efficiencies for our customers.

g i n

B ri n
e  a  
a ti o
P l a
 re s e r v

c

n

d stock

e
t
s
u
r
t
f
o
e
c

i

o
h
c

e

v

i

s

n

e

t

x

E

g   m o r e   o f   t he car buying journey onlin

Shop for finance 
& ancillary
products

D i s p o s e   o f  
  y o u r   o l d   c a r

e

Arra
delivery o
 appoint

n

g

r

e 

m

e

n

t

L

a

r

g

e

s

t

v

o

l

u

m
e

o
f

i

n
-
m
a
r
k
e
t c

ar buyers 

t   c a r   b uying experience

s

e

B

Largest 
source of 
automotive 
data

M

ost effective sa l e s   c h a n

e l  

n

Online sales pla t f o r m  

Creating an online sales platform on top of our strong network effect model
With changes in consumer habits brought about by COVID-19, we are building 
components that allow more of the car buying journey to be completed online.  
The Auto Trader platform provides both car buyers and retailers with the tools 
required to convert buying interest into sales. 

Acting responsibly

Risk management and corporate governance

Data at scale
Auto Trader’s volume of 
vehicle observations and 
consumer interactions 
generate significant 
quantities of quality data.

Volume of searches  
on Auto Trader 

155m

average volume of 
searches per month  
on Auto Trader by 
consumers of new  
or used cars

Scalable technology 
platform
We operate a technology  
platform that serves our core 
classified marketplace and  
new growth opportunities.

Software releases

41,400 

in 2021 

People and culture
Our values-led culture 
underpins a fast-moving, 
collaborative and 
community-minded 
environment which allows 
us to quickly respond to 
market changes and 
opportunities.

Number of full-time 
equivalent employees 
(including contractors) 
across our offices

909 

on average in 2021

Cash generation
The highly cash generative 
nature of the business 
allows us to invest in 
long-term growth drivers 
of the business.

Cash generated from 
operations 

£152.9m

in 2021

18

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

 
 
 
 
 
 
 
How we operate to be the best place to  
find, buy and sell a car in the UK and to  
be the platform that enables data driven  
digital retailing for our customers.

Our strategy P28 

Make a difference P46 

Largest volume of in-market  
car buyers
The scale of our consumer 
audience means we are  
the most effective sales 
platform for anyone who is 
wanting to sell a vehicle.

58.3m

monthly average cross  
platform visits

Extensive choice of trusted stock
Our marketplace provides our 
buyers with an unrivalled choice 
of both new and used cars to 
cater for all consumers’ needs.

485,000

live car stock on average  
per month

Bringing the car buying  
journey online
Development of tools to convert 
car buyers’ interest into sales  
whilst on the Auto Trader platform, 
stretching our influence beyond 
just the advertising of the vehicle.

14.1m

volume of leads submitted to retailer 
customers in 2021 

Value outputs

How we share value with our stakeholders

7x

larger than our 
nearest competitor 
for share of cross 
platform minutes 

  For consumers

Our trusted marketplace gives 
consumers one place to view an 
extensive choice of vehicles for sale and 
we provide transparency to allow them 
to make the most informed decision.

8.1m

car transactions  
in the UK in 2021

  For customers

Our largest and most highly engaged 
audience results in the most effective 
sales channel for our customers.

13,336

average retailer  
forecourts in 2021

  For partners & suppliers

We work collaboratively on innovations, 
increasing revenue from shared 
opportunities whilst ensuring we  
have fair trading and robust terms  
and conditions.

350,000

Zuto finance 
applications  
submitted by our 
consumers

  For employees

Our environment has been created to 
ensure everyone gets the chance to be 
the best that they can be and develop 
their careers. We offer competitive 
packages to all of our employees.

93%

of our people feel 
proud to work for 
Auto Trader

   For the community 
& the environment

We support each other and think of 
others before ourselves. We respect 
diversity and advocate inclusion,  
and make a difference to the 
communities around us. 

31,400 

trees planted in  
2021 as part of  
our partnership  
with Ecologi

£15.7m

of net cash 
at March 2021

  For investors

We continually invest in our platform  
and marketplace to create a long-term 
sustainable business. A high proportion 
of our profit is converted into cash, which 
in normal periods is largely returned to 
shareholders through dividends and 
share buybacks.

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

19

STRATEGIC REPORTHow we engage with our stakeholders

Section 172(1) statement

Directors are required to act in the way they consider, in good faith, would most likely 
promote the success of the company for the benefit of its members as a whole, whilst 
also having regard to the factors listed in Section 172 of the Companies Act 2006.

As a marketplace, we have a diverse set of 
stakeholders and aim to balance their needs 
and outcomes, for example, balancing those 
of our consumers (users of the website)  
with those of our customers (retailers, 
manufacturers and other customers).  
We acknowledge that not every decision  
we make will necessarily result in a positive 
outcome for all of our stakeholders. 

By understanding our stakeholders, and by 
considering their diverse needs, we factor into 
boardroom discussions the potential impact 
of our decisions on each stakeholder group.

The content below sets out how we engage 
with our key stakeholders. Not all information 
is reported directly to the Board and not all 
engagement takes place directly with the Board. 

However, the output of this engagement 
informs business-level decisions, with an 
overview of developments and relevant 
feedback being reported to the Board  
and/or a Board Committee.

Consumers

Customers
(retailers, manufacturers and other customers)

Employees

Their needs 

Their needs 

Their needs 

•  Ease of buying or selling a vehicle
•  Comprehensive choice of vehicles
•  Clear and accurate information
•  Transparency about the vehicle, 
about the seller and about the 
payment options

How we engage
•  We speak to consumers for our  

Car Buyers Report, and biannual 
Market Reports to gauge views  
on the car market

•  We hold consumer onsite surveys 
which provide constant feedback 
and an NPS score

•  Consumer user testing of new 
products, services and brand 
designs on our website

•  Workshops with people who are 
neurodiverse and potentially 
vulnerable consumers, which feeds 
into our consumer facing products 
(including how we display finance)
•  Complaints and customer security 

teams operate 7 days a week
•  We measure consumer brand 

sentiment and engagement scores 

•  Consumer research is provided  

to the Board

•  Making the car selling process  

more efficient

•  Increasing exposure to consumers 
and receiving high quality leads
•  Receiving value for money from  

Auto Trader

•  Sourcing vehicles

How we engage
•  Monthly retailer sentiment surveys, 
which evaluate value for money

•  Regular thought leadership, 

insight-driven reports, such as  
the Car Buyers Report, and  
the biannual Market Reports 
•  Hosting industry insight events, 
dealer masterclasses, webinars  
and conferences

•  Sales team “on the ground” 

(operating virtually during 2021)

•  Summary of the Voice of the Customer 

emails circulated to the Board

•  Business partnering by the 

Operational Leadership Team (‘OLT’) 
and other senior management

•  Attendance by customers at  

Board meetings

•  Diversity and inclusion
•  Training and career development
•  Reward and benefits
•  Working conditions, environment  

and wellbeing

How we engage
•  Board Engagement Guild engages 

directly with the Board

•  Quarterly virtual conferences, regular 
CEO and OLT virtual business updates

•  Annual benefits roadshow, salary 
workshops and share scheme  
pulse survey

•  Save as you earn share schemes
•  D&I guilds with networks for BAME, 
Women, Age, LGBT+, Neurodiversity 
and Disability with OLT sponsors. 
Including specific Board reverse 
mentoring by BAME employees 

•  Regular employee check-in surveys 
•  Health and safety assessments
•  Wellbeing forums
•  Whistleblowing service

20

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

During these challenging times,  
we’ve acted decisively to protect the 
long-term profitability and viability  
of our business, whilst being sure to  
also support our stakeholders.

By understanding our stakeholders, and by considering their 
diverse needs, we factor into boardroom discussions the potential 
impact of our decisions on each stakeholder group.

Providing more  
for consumers
A core part of our network 
effect model is having  
the largest and most  
engaged audience.

Supporting our 
customers’ businesses 
We want to maintain our role  
as the most effective sales 
channel for our customers.

Read more P22 

Read more P24 

Protecting the  
wellbeing of our people
Our employees have shown 
huge resilience in managing 
the challenges of the last year.

Safeguarding  
our business
Taking swift, decisive action  
to protect our business and  
our stakeholders.

Read more P26 

Financial review P42 

Partners & suppliers

The community  
& the environment

Investors

Their needs 

Their needs 

Their needs 

•  Working collaboratively on innovations
•  Increasing revenue from shared 

opportunities

•  Fair trading and terms and conditions

•  Energy usage and carbon emissions 
•  The move to electric vehicles 
•  Giving back to the community
•  Environmental, social and 
governance (‘ESG’) factors

•  A balanced and fair representation of 
financial results and future prospects

•  High governance standards
•  Reasonable remuneration practices
•  Share price performance and return

How we engage
•  Regular engagement with suppliers 
and partners, including through our 
Strategic Partnerships Director and 
other OLT members 

•  Supplier/procurement processes 

engage at the time of appointment 
and during the relationship

•  Regular monitoring and reviews of 
financial and operating resilience

•  Reporting on time taken to  

pay suppliers

•  Application of our Ethical Procurement 
Policy which helps us to take a holistic 
view based on cultural alignment 
when deciding which suppliers and 
partners we should work with

How we engage
•  Sustainability Guild within the 

organisation

•  Engagement with the Office for Low 
Emission Vehicles (‘OLEV’), Carbon 
Literacy Training and participation  
in the Carbon Disclosure Project (‘CDP’)

•  Make a difference strategy
•  Volunteering days with local charities
•  Supporting organisations such  
as Manchester Digital and the 
Automotive 30% Club, and involvement 
with local schools and colleges 
through STEM ambassadors

•  Consumer research and user testing to 
understand what information is most 
helpful when buying an electric vehicle

•  Signed up to the 1.5C Science Based 

Targets initiative

•  Signed up to the UN’s ‘Climate 

Change Now’ initiative

How we engage
•  Open, honest and balanced 

communication available to all 
shareholders

•  Comprehensive investor relations 
programme including the formal 
presentation of results and subsequent 
roadshows, ongoing attendance at 
conferences, one-to-one and group 
meetings held with institutional investors, 
fund managers and analysts. Feedback 
is regularly provided to the Board

•  Meetings which relate to governance 
are attended by the Chairman or 
another Non-Executive Director

•  Private shareholders encouraged to 
communicate with the Board through 
ir@autotrader.co.uk

•  Annual Report, AGM, corporate 

website and market announcements
•  Share relevant industry related data 

with analysts 

•  Engagement with proxy advisors and 

other agencies

•  Active consultation on remuneration 

framework and policies

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

21

STRATEGIC REPORTHow we engage with our stakeholders continued

Providing

more for our consumers

Strategic decisions  
relating to our consumers...

Guaranteed Part-Exchange product
We have launched both a Guaranteed Part-Exchange 
(‘GPX’) and an Instant Offer product over the last  
12 months. GPX enables a consumer to visit a  
retailer’s advert and get a guaranteed price for their 
part-exchange. Instant Offer enables consumers  
a convenient way to sell their car privately, with the 
added benefit of having their car collected from  
their own home or place of work. Both are operated 
through a partnership with Cox Automotive. 

Creating a digital forecourt experience
We have recently launched Retailer Stores to create  
a digital forecourt experience on Auto Trader for 
retailers to showcase their business, brand and stock, 
giving car buyers confidence to buy from them. This 
will improve the user experience, allowing retailers to 
stand out, bring their brand to life, showcase awards 
and drive greater levels of consumer confidence. 

COVID-19 safety measures 
Four features are highlighted on the advert view 
that have been designed to give consumers 
confidence to purchase a vehicle safely. These 
include safety measures in place at the dealership, 
live video viewings allowing consumers to virtually 
walk around the vehicle, the availability of a home 
delivery service and click and collect options. 

Extensive choice of trusted stock 
We continue to deliver more choice to our 
consumers through our increased new car offering 
as well as an extensive choice of used car stock.  
We closed the year with over 2,000 retailers paying 
for our new car product with 47,000 physical new 
cars on average advertised on our platform during 
the year. Despite the impact of COVID-19, good stock 
levels have consistently been maintained on Auto 
Trader. We offered a stock offer which allowed 
customers to double their stock for free from late 
March to mid-July 2020 resulting in greater levels  
of choice for the consumer. 

Impact on stakeholders

Primary
We constantly seek to balance consumer needs  
with customer and commercial outcomes

  Consumers

  Employees

  Customers

Secondary

   Partners  
& suppliers

  Investors

How the Board’s engagement with this stakeholder 
influenced decision-making

As we moved decisively to respond to COVID-19, a key 
outcome we sought was to maintain significant choice on 
Auto Trader for consumers to continue with a comprehensive 
choice of vehicles. We have subsequently considered how  
to ensure the car buyer feels safe when making their next 
purchase with the introduction of new features. Finally, with 
the feedback from consumer research about the car buying 
journey, we are looking to introduce new products to make 
the car buying journey more efficient.

22

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

I bought a car on  
Auto Trader in January 
during lockdown and was 
amazed at how easy it 
was. I found the car on site 
and contacted the dealer 
who then video called me 
to walk me around the 
vehicle, talked me through 
the features and then  
I got it delivered to my  
door. It was completely 
seamless and stress-free.

Jon Lenton
Used car buyer

Growing value for our stakeholders

47,000

physical new cars advertised on site  
on average in the year

443,000

cars available for click and collect  
or home delivery in March 2021

485,000

physical live cars on site on average in the year

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

23

STRATEGIC REPORTHow we engage with our stakeholders continued

Over the last 12 months Auto Trader has been 
more than a marketing platform, it really has 
fulfilled that skills gap you experience as a 
small independent. The webinars, team 
meetings and the personal emails have all 
been a massive factor in my success in such  
a difficult trading period.

Lee Carr
Vehicle Select Ltd

Growing value for  
our stakeholders

>75% 

of all minutes spent on automotive 
marketplaces are spent on the  
Auto Trader platform

561m 

cross platform minutes in 2021

588

average number of viewers  
of our weekly webinars in 2021

24

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

Supporting

our customers’ businesses

Strategic decisions relating  
to our customers...

Providing free advertising
We provided significant support throughout  
the pandemic by providing free advertising to our 
retailer customers in April, May, December and 
February and at a discounted rate in June. We also 
extended payment terms in relation to invoices 
falling due during periods of lockdown, as well as 
implementing a stock offer early in the crisis so that 
retailers could advertise more of their vehicles on 
our platforms at no additional cost.

Accelerating digital retailing experience
We acquired AutoConvert, a finance, insurance and 
compliance software platform with an integrated 
customer relationship management system. 
AutoConvert is a core finance component in the 
digital car buying journey. We believe an online 
finance journey will help customers to increase 
finance penetration and also reduce processing 
costs through greater automation.

Weekly live and on-demand webinars 
We started hosting a series of live and on-demand 
weekly webinars, to update the industry on what  
we were seeing through our platforms, as well as  
to provide insight from industry bodies and other 
experts. All this information was designed to 
support retailers through the crisis and keep them 
informed on market trends. 

Launching Retailer Performance 
Masterclasses
We launched Retailer Performance Masterclasses 
(‘RPM’), which is a new online learning centre for 
retailers, complete with bitesize masterclasses to 
help retailers improve their business profitability 
across the automotive ecosystem; from sourcing 
the right stock to pricing to market and improving 
advert quality.

Embedding our data and insight  
into the industry 
As part of our annual pricing event this year, we  
gave retailers a product bundle that included an 
upgraded Performance Dashboard, our entry level 
pricing tool Retail Check, and a new Market Insight 
tool. This gave retailers the tools to make informed 
decisions through a volatile trading period, whilst 
also further embedding our data into the industry.

Impact on stakeholders

Primary
Customers have been faced with difficult challenges  
over the past year

  Customers

  Consumers

Secondary

   Partners  
& suppliers

  Investors

How the Board’s engagement with this stakeholder 
influenced decision-making

With such a difficult period faced by our customers during 
the last year as a result of COVID-19, as well as a change in 
consumers’ buying behaviour impacting the automotive 
retailing landscape, the Board has consistently considered 
the needs of customers. The Board receives regular updates 
on customer sentiment to understand and determine what 
support our customers needed throughout the crisis as well 
as shaping product development and embedding our data 
into the industry to help customers improve their businesses.

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

25

STRATEGIC REPORTHow we engage with our stakeholders continued

Protecting

the wellbeing of our people

Strategic decisions relating 
to our employees...

Working from home
As the pandemic took hold in March 2020, we 
seamlessly transitioned to working remotely by 
adapting our systems and technology to enable our 
employees to continue working collaboratively 
despite being at home. We have also permanently 
adopted a new flexible working policy, which will 
enable a hybrid way of working in future. 

Employee updates
We launched OL:TV where the Operational Leadership 
Team (‘OLT’) have provided regular live updates 
throughout the year to employees on a broad range of 
topics. Additionally, there have been two Company 
virtual conferences: ATCONversations, where the OLT 
gave updates on the Company purpose, future 
strategy and ways of working. 

Health and wellbeing 
With health and wellbeing being paramount, 
initiatives have been launched to increase employee 
support services. We have also supplied equipment to 
ensure safe working conditions, as well as adopting 
new software such as Miro, an online collaboration 
platform, and scaled up Microsoft Teams.

Impact on stakeholders

Primary
Employees have seen significant disruption to their ways  
of working this year

  Employees

  Customers

  Consumers

Secondary

   Partners  
& suppliers

   The community  
& the environment

  Investors

26

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

Improving diversity and inclusion 
We continue to nurture our inclusive culture and enrich 
our work community with diverse individuals. Much  
of this work is supported and informed by our many 
employee networks and guilds representing: women, 
BAME, LGBT+, disability & neurodiversity and age. 

Inclusive culture programmes
To increase our representation across all levels  
of the organisation, we aim to stimulate the flow  
of diverse talent from early careers through to 
senior leadership by both targeted development 
programmes and equipping our leaders to get the 
very best out of everyone on their team and support 
their development through the organisation.  
We have launched a number of learning and 
development programmes, including: Inclusive 
Leadership (‘IL’) and Diverse Talent Accelerator 
(‘DTA’), as well as a programme of continuous 
leadership development. 

How the Board’s engagement with this stakeholder 
influenced decision-making

The Board has consistently discussed and reviewed the 
views of employees, through feedback from both the 
Executive Directors and the Employee Engagement Guild. 
With such significant change to working practices, not least 
the introduction of a new long-term flexible working policy, 
it has been essential to do so. The Board receives a regular 
Cultural Scorecard, designed to allow monitoring of various 
cultural indicators such as staff retention, diversity, 
investment in training, absences, employee engagement 
and customer feedback. The Board receives and discusses 
this on a quarterly basis during Board meetings.

Looking back over the hardest year in 
my working career I’m so thankful to 
have had the support of Auto Trader, 
finding new ways to communicate 
and keep in touch with my colleagues 
as well as a genuine care for my 
wellbeing and general morale.

Rachel King
Sales Manager

Growing value for our stakeholders

93%

of employees who are proud to work at Auto Trader

21

hours of live OL:TV updates

41,400 

software releases deployed whilst our teams  
have been working from home

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

27

STRATEGIC REPORTOur strategy

Our purpose has helped us form our 
strategy which we display as three 
commercial growth horizons

Focus areas

1

Provide the best online car  
buying experience in terms  
of transparency, choice  
and convenience

>75%

share of minutes across 
automotive classified  
sites in 2021

2
Create tools and products to 
allow retailers and manufacturers 
to increase sales 

3
Become to new cars what  
we are in used

1.4m

unique new car visitors on  
average each month in 2021

4
Embed our data and insight  
to enable buyers and 
retailers to make better  
and faster decisions

5
Enable more of the 
transaction to be completed 
on the Auto Trader platform

>60

lenders integrated into 
AutoConvert

  Core

The largest and most engaged consumer audience underpins  
our network effect marketplace model. We continue to invest  
in the online car buying experience and the tools available to 
consumers to help them make the most informed decisions. It is 
vitally important we maintain our leadership position across 
both new and used vehicles, whilst continuously creating value 
to allow retailers and manufacturers to increase sales.

  Adjacent

Our proposition gives franchise retailers the ability to 
advertise physical new cars on Auto Trader; this informs 
consumers which new cars are immediately available to buy, 
and includes more transparency around pricing. 

A key strategic priority is to further embed our data into the 
industry, giving buyers and retailers up-to-date insight, 
allowing them to make better and faster decisions. We have 
made real progress this year and have not only increased  
the volume of data we have shared but also the frequency.

  Future

We continue to evolve both our products and consumer 
experience, bringing more of the car buying journey online. 
Across both new and used cars, we aim to make the current 
process significantly more efficient, for both car buyers  
and our dealer customers, by leveraging our digital tools.

28

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

Acting with integrity 
All of our horizons are supported by our values-led culture and our underlying focus 
on sustainability, risk management and governance.

Make a difference P46 

How we manage risk P62 

Governance overview P72 

2021 progress

How we measure progress Associated risks

We have offered unprecedented support to our retailer customers by providing  
free advertising in April, May, December and February, as well as at a 
discounted rate in June, as a result of retailers being forced to close. 

Additionally, to help consumers shop responsibly, we have introduced a range  
of COVID-19 safety measures to help them with their journey, including delivery 
options, live video viewings and safety measure flags.

We have increased the penetration of our higher yielding advanced and 
premium packages to 26% of retailer stock in March 2021 (March 2020: 23%). 
Much of the increase was driven by offer periods, where advertising was free  
in December and February, and retailers took advantage of lower advertising 
costs to gain additional exposure for their stock in search results, putting them 
in the best position to be found first more often.

•  Revenue
•  Average Revenue  

Per Retailer (‘ARPR’)

•  Operating profit  

and margin

•  Basic EPS
•  Cash generated  
from operations 
•  Cross platform visits
•  Cross platform minutes
•  Retailer forecourts
•  Live stock
•  Employee engagement

We made the decision to remove standard format display advertising  
to improve our consumer experience. 

We closed the year with over 2,000 retailers paying for our new car product, a 
100% increase on where we exited the previous financial year. On average there 
were 47,000 physical new cars advertised on our platform during the year (2020: 
31,000), attracting 1.4m unique visitors on average across the period. 

•  Revenue
•  Average Revenue  

Per Retailer (‘ARPR’)

•  Operating profit  

We successfully executed our annual pricing event which gave retailers a 
product bundle that included an upgraded Performance Dashboard, our entry 
level pricing tool Retail Check, and a new Market Insight tool.

We started hosting weekly live and on-demand webinars as well as launching 
Retailer Performance Masterclasses, all designed to support retailers through 
the crisis and help them maintain a competitive advantage.

and margin

•  Basic EPS
•  Cash generated  
from operations 
•  Cross platform visits
•  Cross platform minutes
•  Retailer forecourts
•  Live stock
•  Employee engagement

We launched our Guaranteed Part-Exchange (‘GPX’) and Instant Offer  
products. Instant Offer enables private sellers to sell their car at a guaranteed 
price, where GPX enables the consumer to get a guaranteed price for their 
part-exchange. 

•  Revenue
•  Average Revenue  

Per Retailer (‘ARPR’)

•  Operating profit  

We acquired AutoConvert, a finance, insurance and compliance software 
platform with an integrated customer relationship management system.  
This is integral to help us deliver our future finance product on Auto Trader, 
which should enable finance agreements to be completed online.

and margin

•  Basic EPS
•  Cash generated  
from operations 
•  Cross platform visits
•  Cross platform minutes
•  Retailer forecourts
•  Live stock
•  Employee engagement

•  COVID-19
•  Economy, market and 
business environment
•  Brand and reputation
•  Increased competition
•  Failure to innovate: 

disruptive technologies  
and changing consumer 
behaviours

•  IT systems and  
cyber securities

•  Employees
•  Reliance on third parties
•  Response to climate change
•  Regulatory and compliance

•  COVID-19
•  Economy, market and 
business environment
•  Brand and reputation
•  Increased competition
•  Failure to innovate: 

disruptive technologies  
and changing consumer 
behaviours
•  Employees
•  Reliance on third parties
•  Response to climate change

•  Brand and reputation
•  Increased competition
•  Failure to innovate: 

disruptive technologies  
and changing consumer 
behaviours

•  IT systems and  
cyber securities

•  Employees
•  Reliance on third parties
•  Regulatory and compliance

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

29

STRATEGIC REPORTOur strategy continued

  Core

Future opportunities

Growing demand and regulatory change 
means we need to ensure our site remains  
as relevant for electric vehicles as it has been 
for internal combustion engines. We continue 
to evolve our package staircase to enable 
dealers to compete on our platform.

  Adjacent

Future opportunities

Evolving our new car proposition with the 
introduction of monthly finance quotes. 
Further embedding our data into the 
industry, broadening our customer sets 
whilst utilising both Auto Trader‘s and 
KeeResources’ unique data. 

  Future

Future opportunities

A significant part of our strategy is bringing 
more of the car buying journey online.  
With the monetisation of our Guaranteed 
Part-Exchange (‘GPX’) product, and the launch 
of reservations and finance applications,  
we aim to make real progress in 2022.

30

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

STRATEGIC REPORT

1

2

Provide the best online car 
buying experience in terms  
of transparency, choice  
and convenience

Electric
Electric vehicles are becoming more 
desirable and traditional fuel types are 
becoming relatively more expensive  
as regulation changes. We have the 
opportunity to provide clear information  
to consumers and create a more  
transparent buying experience.

3  
Become to new cars what  
we are in used

Monthly prices 
By adding monthly finance quotes to new  
car stock we will allow consumers to search 
by monthly prices just as they do on used, 
bringing finance consideration higher up  
the buying funnel. We have also introduced 
leasing deals onto Auto Trader.

70%

increase in advert  
views for EVs in 2021

Create tools and products  
to allow retailers and 
manufacturers to increase sales 

Evolving our package staircase 
In May 2021, we have re-launched our package 
staircase to include an additional higher level 
package and changed our prominence 
products to operate consistently across all 
platforms and devices. This gives retailers the 
choice to capture a greater share of consumer 
visits on Auto Trader, whilst creating a 
consistent cross platform search experience. 

Retailer Stores
We have introduced a new digital forecourt 
experience on our marketplace, with the 
launch of Retailer Stores. The new fully 
customisable virtual storefronts will enable 
retailers to significantly enhance their digital 
profile by creating their own dedicated 
brand destination on Auto Trader.

1.4m

unique new car visitors on average 
each month during the year

4

Embed our data and insight to 
enable buyers and retailers to 
make better and faster decisions

Total Cost of Ownership (‘TCO’) 
Utilising both Auto Trader and KeeResources 
unique data, we will look to grow data 
subscriptions providing whole life cost data 
which uses our vehicle data and taxonomy. 

New customer sets
We aim to broaden our customer sets when  
it comes to the sale of our data. There is 
significant opportunity outside of our core 
retailer customer segment. 

5  
 Enable more of the transaction  
to be completed on the  
Auto Trader platform

Guaranteed Part-Exchange
Following a successful trial of our 
Guaranteed Part-Exchange (‘GPX’) product, 
we aim to monetise this product in 2022.  
GPX will reduce haggling on the forecourt 
and avoid the retailer taking any unwanted 
part-exchanges.

1.5m

finance applications through 
AutoConvert since acquisition

Online reservations 
We are developing functionality which will 
allow the consumer to reserve a car online 
through our platform. This provides clarity  
in the willingness of the consumer to 
purchase the vehicle and should ensure  
a more efficient sales process. 

Finance applications 
Our acquisition of AutoConvert gives us the 
integration into lenders which is fundamental 
for our finance journey. We aim to develop a 
way for finance applications to be available 
through Auto Trader, allowing consumers  
to go through the application process 
maximising efficiency and transparency.

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

31

Key performance indicators

We measure our performance 
through a defined set of financial, 
operational and cultural KPIs

Financial

Revenue 
£m

Average Revenue Per Retailer (‘ARPR’) 
£ per month

Operating profit
£m

£262.8m 
-29%

£1,324
-32%

2021

2020

2019

£262.8m

£368.9m

£355.1m

2021

2020

2019

£161.2m
-38%

2021

Margin 61%

2020

2019

Margin 70%

Margin 69%

£1,324

£1,949

£1,844

£161.2m

£258.9m

£243.7m

Relevant focus areas

Relevant focus areas

Relevant focus areas

2   3   4   5

Definition

2   3   4   5

Definition

2   3   4   5

Definition

The Group generates revenue from three 
different streams: Trade, Consumer Services and 
Manufacturer and Agency. Trade revenue is 
broken down into three categories: Retailer, 
Home Trader and Other, with Consumer Services 
similarly split into Private and Motoring Services. 

Progress

Revenue generated in the year was significantly 
impacted by the support we provided to the 
industry in the year. We offered free advertising 
to retailers through four months of the year  
and provided a 25% discount in June as they 
reopened from the first lockdown. Consumer 
Services and Manufacturer and Agency 
revenues also declined with the nationwide 
lockdowns impacting demand. 

Relevant risks

•  COVID-19 
•  Economy, market and business environment 
•  Brand and reputation
•  Increased competition 
•  Failure to innovate: disruptive technologies  

and changing consumer behaviours 

•  IT systems and cyber securities 
•  Employees
•  Reliance on third parties
•  Response to climate change
•  Regulatory and compliance 

Average Revenue Per Retailer (‘ARPR’) is calculated 
by taking the average monthly revenue generated 
from retailer customers and dividing by the average 
monthly number of retailer forecourts who 
subscribe to an Auto Trader advertising package. 

Operating profit is as reported in the Consolidated 
income statement on page 124. This is defined as 
revenue less administrative expenses, plus share of 
profit from joint ventures. Operating profit margin  
is Operating profit as a percentage of revenue. 

Progress

Progress

COVID-19 related offers for retailers reduced ARPR 
by 37% in the year as we provided four months’ free 
advertising and a 25% discount for one month. 
Underlying ARPR grew through price and product. 
Growth in product resulted from additional data 
products included as part of our pricing event, 
further upsell to our higher level packages and 
continued increases in the number of retailers on 
our new car product. These increases were partially 
offset by a decline in stock, which largely occurred 
through the summer of 2020 when supply was tight. 

Relevant risks

•  COVID-19 
•  Economy, market and business environment 
•  Brand and reputation
•  Increased competition 
•  Failure to innovate: disruptive technologies  

and changing consumer behaviours 

•  IT systems and cyber securities 
•  Employees
•  Reliance on third parties
•  Response to climate change
•  Regulatory and compliance 

Operating profit decreased by 38% as the reduction 
in revenue driven by the COVID-19 related offers 
largely dropped through to profit as a result of the 
Group’s high operating leverage. Administrative 
costs reduced by 8% as we focused on cost control, 
primarily through marketing costs which reduced 
by 43% year-on-year.

Relevant risks

•  COVID-19 
•  Economy, market and business environment 
•  Brand and reputation
•  Increased competition 
•  Failure to innovate: disruptive technologies  

and changing consumer behaviours 

•  IT systems and cyber securities 
•  Employees
•  Reliance on third parties
•  Response to climate change
•  Regulatory and compliance 

Linked to current year remuneration?

Linked to current year remuneration?

Linked to current year remuneration?

Yes

32

No

Yes

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

Directors’ remuneration report P94 

Our growth horizons and relevant focus areas

  Core

  Adjacent

  Future

1

   Provide the best online car buying  
experience in terms of transparency,  
choice and convenience

2    Create tools and products to allow retailers 
and manufacturers to increase sales 

3

4

   Become to new cars what  
we are in used

   Embed our data and insight to enable  
buyers and retailers to make better  
and faster decisions

5

   Enable more of the transaction to be 
completed on the Auto Trader platform

Basic EPS 
pence per share

13.24p
-40%

2021

2020

2019

Cash generated from operations 
£m

£152.9m 
-42%

13.24p

22.19p

21.00p

2021

2020

2019

£152.9m

£265.5m

£258.5m

Relevant focus areas

Relevant focus areas

2   3   4   5

Definition

2   3   4   5

Definition

Basic earnings per share is defined as profit for the 
year attributable to equity holders of the parent 
divided by the weighted average number of shares 
in issue during the year.

Cash generated from operations is as reported  
in the Consolidated statement of cash flows on  
page 128. It comprises net cash generated from 
operating activities, before income taxes paid. 

Progress

Progress

Basic EPS reduced by 40%, much of which was 
driven by net income which declined 38%. The 
weighted average number of shares in issue 
increased by 4% driven by the placing of an 
additional 46.5m shares in April 2020. 

Cash generated from operations decreased  
by 42% to £152.9m in the year. The majority of this  
cash was used to reduce the level of debt held  
by the Group given the uncertainty caused by  
the COVID-19 pandemic.

Relevant risks

Relevant risks

•  COVID-19 
•  Economy, market and business environment 
•  Brand and reputation
•  Increased competition 
•  Failure to innovate: disruptive technologies  

•  COVID-19 
•  Economy, market and business environment 
•  Brand and reputation
•  Increased competition 
•  Failure to innovate: disruptive technologies  

and changing consumer behaviours 

and changing consumer behaviours 

•  IT systems and cyber securities 
•  Employees
•  Reliance on third parties
•  Response to climate change
•  Regulatory and compliance 

•  IT systems and cyber securities 
•  Employees
•  Reliance on third parties
•  Response to climate change
•  Regulatory and compliance 

Linked to current year remuneration?

Linked to current year remuneration?

No

No

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

33

STRATEGIC REPORTKey performance indicators continued

Our growth horizons and relevant focus areas

  Core

  Adjacent

  Future

1

   Provide the best online car buying  
experience in terms of transparency,  
choice and convenience

2    Create tools and products to allow retailers 
and manufacturers to increase sales 

3

4

   Become to new cars what  
we are in used

   Embed our data and insight to enable  
buyers and retailers to make better  
and faster decisions

5

   Enable more of the transaction to be 
completed on the Auto Trader platform

Operational

Cross platform visits 
Monthly average visits spent across  
all platforms (millions)

Cross platform minutes 
Monthly average minutes spent across  
all platforms (millions)

58.3m 
+15%

2021

2020

2019

561.1m
+14%

58.3m

50.8m

49.1m

2021

2020

2019

561.1m

492.5m

485.0m

Relevant focus areas

Relevant focus areas

1   3   4   5

Definition

2   3   4   5

Definition

Monthly average visits made across all our 
platforms, as measured by Google Analytics.

Monthly average minutes spent across all our 
platforms, as measured by Google Analytics. 

Progress

Progress

Cross platform visits increased by 15% year-on-
year. Strong consumer demand for cars coupled 
with social distancing restrictions resulted in 
audience growth as consumers relied on us as 
the place they could go to find their next car.  
We continue to use Comscore for a comparison 
to competitors and our share of minutes remains 
over 75% across all automotive classified sites. 

Relevant risks

•  COVID-19 
•  Economy, market and business environment 
•  Brand and reputation
•  Increased competition 
•  Failure to innovate: disruptive technologies  

and changing consumer behaviours 

•  IT systems and cyber securities 
•  Employees
•  Reliance on third parties
•  Response to climate change
•  Regulatory and compliance 

We measure consumer engagement by the time 
spent on our site. Cross platform minutes increased 
by 14% to 561.1 million as a result of increased visits 
and our market leading consumer experiences that 
help individuals find their next car.

Relevant risks

•  COVID-19 
•  Economy, market and business environment 
•  Brand and reputation
•  Increased competition 
•  Failure to innovate: disruptive technologies  

and changing consumer behaviours 

•  IT systems and cyber securities 
•  Employees
•  Reliance on third parties
•  Response to climate change
•  Regulatory and compliance 

Linked to current year remuneration?

Linked to current year remuneration?

No

No

34

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

Directors’ remuneration report P94 

Number of retailer forecourts
Average number per month

Number of full-time equivalent  
employees (‘FTEs’) 
Average number (including contractors)

13,336
-0%

2021

2020

2019

909
+7%

13,336

13,345

13,240

2021

2020

2019

Live stock
Average number per month

485,000
+1%

909

853

804

2021

2020

2019

485,000

478,000

461,000

Relevant focus areas

2   3   4   5

Relevant focus areas

1   2   3   4   5

Definition

Definition

The average number of retailer forecourts per 
month that subscribe to an Auto Trader advertising 
package over the financial year.

Progress

The number of retailers using our platform declined 
through the first quarter of the financial year as 
lockdown measures were implemented for the first 
time. When restrictions were lifted in June the 
number of retailers advertising on our platforms 
increased. Overall, the average number of retailers 
advertising with us across the year was 13,336.

Relevant risks

•  COVID-19 
•  Economy, market and business environment 
•  Brand and reputation
•  Increased competition 
•  Failure to innovate: disruptive technologies  

and changing consumer behaviours 

•  IT systems and cyber securities 
•  Employees
•  Reliance on third parties
•  Response to climate change
•  Regulatory and compliance 

Full-time equivalent employees are measured on 
the basis of the number of hours worked by full-time 
employees, with part-time employees included on a 
pro-rata basis. Number of FTEs (which includes 
contractors) is reported internally each calendar 
month, with the full-year number being generated 
from an average of those 12 time periods. 

Progress

FTEs have increased by 7% year-on-year. The 
acquisitions of AutoConvert in July 2020 and 
KeeResources mid-way through last financial year 
have been the primary driver of the increase, 
together contributing an additional 49 FTEs to  
the year’s average.

Relevant risks

•  COVID-19 
•  Economy, market and business environment 
•  Brand and reputation
•  Increased competition 
•  Failure to innovate: disruptive technologies  

and changing consumer behaviours 

•  IT systems and cyber securities 
•  Employees
•  Reliance on third parties
•  Response to climate change
•  Regulatory and compliance 

Relevant focus areas

1   3

Definition

The average number of physical cars (either new 
or used) that are advertised on autotrader.co.uk 
per month. Live stock is an important component 
of our network effect business model. For used 
cars, we charge our retailer customers on a cost 
per advertised slot basis for their advertising 
package, meaning the stock on our website has 
some correlation to our Retailer revenue.

Progress

Live car stock on site increased by 1%. To support 
customers during the first national lockdown  
we implemented an offer that allowed retailers 
to double their live stock on Auto Trader for no 
additional charge. Growth also came from new 
cars which increased by 52% to 47,000 on 
average over the year.

Relevant risks

•  COVID-19 
•  Economy, market and business environment 
•  Brand and reputation
•  Increased competition 
•  Failure to innovate: disruptive technologies  

and changing consumer behaviours 

•  IT systems and cyber securities 
•  Employees
•  Reliance on third parties
•  Response to climate change
•  Regulatory and compliance 

Linked to current year remuneration?

Linked to current year remuneration?

Linked to current year remuneration?

No

No

No

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

35

STRATEGIC REPORTKey performance indicators continued

A new way of measuring  
our cultural performance 
We have identified six cultural KPIs that we consider  
to be most relevant in assessing how we are progressing 
against our make a difference strategy.

Our work community is a 
place where differences are 
celebrated and where diverse 
individuals can thrive.
—  
Alison Ross
People and Culture Director

Cultural

Employee engagement 
% of employees who are proud  
to work at Auto Trader

93% 
+4% pts

2021

2020

2019

93%

89%

92%

Women as a % of total staff
As at March each year

Women as a % of leadership
As at March each year

39%
+0% pts

2021

2020

2019

39%

39%

39%

34%
+2% pts

2021

2020

2019

34%

32%

36%

Relevant focus areas

1   2   3   4   5

Relevant focus areas

1   2   3   4   5

Relevant focus areas

1   2   3   4   5

Definition

Definition

Definition

We define employee engagement by measuring 
the percentage of people who are proud to 
work for Auto Trader. Based on a survey to all 
employees in January 2021 asking our people to 
rate the statement “I am proud to work for Auto 
Trader”. Answers were given on a five-point 
scale from strongly disagree to strongly agree 
and were collated through Culture Amp.

Progress

Over the past 12 months our people have had to 
navigate a number of challenges and we have 
done everything we can to support them. By 
taking appropriate measures and keeping clear 
lines of communication open with our people,  
we have been able to maintain a high level of 
engagement at 93%.

Relevant risks

•  COVID-19 
•  Brand and reputation
•  Failure to innovate: disruptive technologies  

and changing consumer behaviours 

•  Employees

We calculate our diversity percentages using 
headcount (2021: 953, 2020: 904, 2019: 798). The 
percentage of employees who identify as women 
(both cis and trans) at the end of March. In 
calculating this percentage we take into account 
all gender identities, including non-binary. 

Progress

We recognise the importance of gender diversity. 
Over the past 12 months, the percentage of our 
employees who identify as women was unchanged 
at 39%. We remain committed to improving gender 
diversity within our organisation.

Relevant risks

•  COVID-19 
•  Brand and reputation
•  Failure to innovate: disruptive technologies  

and changing consumer behaviours 

•  Employees

We calculate our diversity percentages using 
headcount (2021: 953, 2020: 904, 2019: 798). The 
percentage of those in leadership positions who 
identify as women (both cis and trans) at the end of 
March. We define leaders as those who are on our 
Operational Leadership Team (‘OLT’) and those 
direct reports of the OLT. In calculating this 
percentage we take into account all gender 
identities, including non-binary. 

Progress

The percentage of employees who identify as 
women in leadership roles increased in the year by 
2% to 34%. Of the 108 people in leadership positions 
who define their gender when asked, 37 were 
women. We recognise there is a lot to do in this area 
and we launched our Diverse Talent Accelerator 
programme to support our people, particularly 
women and those from a BAME background, 
develop into leadership roles. 

Relevant risks

•  COVID-19 
•  Brand and reputation
•  Failure to innovate: disruptive technologies  

and changing consumer behaviours 

•  Employees

Linked to remuneration? 
Current year 

Future years

Linked to remuneration? 
Current year 

Future years

Linked to remuneration? 
Current year 

Future years

No

No

No

Yes

No

Yes

36

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

 
 
 
 
Make a difference P46 

Directors’ remuneration report P94 

Our growth horizons and relevant focus areas

  Core

  Adjacent

  Future

1

   Provide the best online car buying  
experience in terms of transparency,  
choice and convenience

2    Create tools and products to allow retailers 
and manufacturers to increase sales 

3

4

   Become to new cars what  
we are in used

   Embed our data and insight to enable  
buyers and retailers to make better  
and faster decisions

5

   Enable more of the transaction to be 
completed on the Auto Trader platform

BAME representation  
as a % of total staff
As at March each year

BAME representation  
as a % of leadership
As at March each year

11% 
+1% pts

2021

2020

2019

11%

10%

8%

6%
+2% pts

2021

2020

2019

Total CO2 emissions
Tonnes of carbon dioxide equivalent 

6,673 tonnes 
-34%

6%

4%

2%

2021

2020

2019

6,673

10,094

2,187

Relevant focus areas

1   2   3   4   5

Relevant focus areas

1   2   3   4   5

Relevant focus areas

1   2   3   4   5

Definition

Definition

Definition

The percentage of our headcount that define 
themselves as BAME as at 31 March. In calculating 
this percentage we take into account those who 
have chosen not to specify their ethnicity.

Progress

We recognise the importance of diversity.  
Over the past 12 months we have increased the 
percentage of our employees who define 
themselves as BAME by 1% to 11%. Of the 752 of people 
who define their ethnicity when asked, 102 are BAME. 
There were 201 employees (21%) who have not yet 
disclosed their ethnicity or opted not to do so. 

Relevant risks

•  COVID-19
•  Brand and reputation
•  Failure to innovate: disruptive technologies  

and changing consumer behaviours 

•  Employees

The percentage of those in leadership positions 
that define themselves as BAME at the end of 
March. We define leaders as those who are on our 
Operational Leadership Team (‘OLT’) and those 
direct reports of the OLT. In calculating this 
percentage we take into account those who have 
chosen not to specify their ethnicity. 

Progress

The percentage of BAME employees in leadership 
roles increased in the year by 2% to 6%. Of the 108 
people in leadership positions who define their 
ethnicity when asked, six were BAME. We recognise 
there is a lot to do in this area and we launched our 
Diverse Talent Accelerator programme to help 
people, particularly women and those from a BAME 
background, develop into leadership roles. 

Relevant risks

•  COVID-19
•  Brand and reputation
•  Failure to innovate: disruptive technologies  

and changing consumer behaviours 

•  Employees

The methodology used to calculate our 
emissions is based on the financial consolidation 
approach, as defined in the GHG Protocol, a 
Corporate Accounting and Reporting Standard 
(Revised Edition). Emission factors used are from 
UK Government (‘BEIS’) conversion factor 
guidance for the year reported. The total amount 
of CO2 emissions includes Scope 1, 2 and 3.  
2021 and 2020 totals include emissions from 
additional relevant Scope 3 categories. The 2019 
total includes limited Scope 3 emissions and has 
therefore been excluded from the above 
comparative. See page 54 for our reported 
Scope 3 emissions.

Progress
The total amount of CO2 emissions reduced in  
the year by 34% to 6,673 tonnes of carbon dioxide 
equivalent. Climate change is treated as a 
Board-level governance issue. Our newly formed 
Corporate Responsibility Committee evidences 
our commitment to ensuring as a business we 
keep progressing with our climate change 
agenda. We’re committed to implementing the 
recommendations of the Task Force on 
Climate-related Financial Disclosures (‘TCFD’), 
fully embedding them over the coming year.

Relevant risks

•  COVID-19
•  Economy, market and business environment 
•  Brand and reputation
•  Increased competition 
•  Failure to innovate: disruptive technologies  

and changing consumer behaviours 

•  Employees

Linked to remuneration? 
Current year 

Future years

Linked to remuneration? 
Current year 

Future years

Linked to remuneration? 
Current year 

Future years

No

Yes

No

Yes

No

Yes

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

37

STRATEGIC REPORT 
 
 
Operational review

We have made further progress in  
new cars, launching a stock-based 
product which allows retailers to 
upload physically available new  
cars at current retail prices.

Catherine Faiers
Chief Operating Officer

We have continued to invest in our products and 
services, to ensure that we’re delivering the best 
possible consumer experience.

120,000

GPX consumer valuations  
since launch

2,000

retailers paying for the new car  
product in March 2021

38

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

Overview
COVID-19 has understandably had a 
significant impact on the last year and 
presented a number of challenges for us  
to overcome. I am proud of the decisive  
way we have supported our people, our 
customers and our business, responding to 
those challenges, and I believe we are in a 
stronger position as a result of the way we 
have navigated the last 12 months.

Supporting our people
The financial year started with the UK in 
lockdown and with all of our people working 
from home. With our business continuity 
planning in place, our transition to working 
remotely was almost seamless, which is 
testament to our systems, technology and 
the resilience of our employees. 

For many, working from home brought 
additional strains and stresses. The health 
and wellbeing of our employees and  
their families is always front of mind. We 
increased the level of support for our people 
and have sustained this throughout the last 
12 months. Many of these initiatives will 
remain, such as increased employee support 
services for mental and physical health, and 
more regular all-Company communication. 
We have also taken the decision to adapt our 
working policies to reflect the changing way 
we will all work going forwards. We will 
enable our people to better balance their 
work and home life to retain some of the 
benefits we have seen from a very different 
way of working. Encouragingly, when asked, 
93% of employees say they are proud to work 
at Auto Trader which has risen from 89% in 
2020 despite the challenges faced over the 
last 12 months.

We continued to progress our other key 
people-related strategies, such as our focus 
on driving a more diverse and inclusive Auto 
Trader. Our employee networks have played 
an integral role this year both in terms of 
providing support but also in driving new 
initiatives aimed at developing talent in our 
business in different ways. For example,  
we launched a Diverse Talent Accelerator 
programme, aimed at supporting a diverse 
group of individuals to grow and prosper in 
the business. Another programme, Inclusive 
Leadership, was rolled out to provide people 
leaders with the skills and insight to support 
the development of individuals, recognising 
their own unique strengths. We are pleased 
with the progress we have made in the year, 
but recognise that it will take time for these 
initiatives to have a meaningful impact on 
our newly reported cultural KPIs.

Supporting our industry
Through the financial year, our customers, who 
are predominantly car retailers, were required 
to close their showrooms at various times as 
restrictions were tightened. Periodically 
through the financial year, we have provided 
significant financial support to help our 
customers navigate these challenging times.

During the first lockdown in April and May,  
we took the decision to offer our advertising 
packages for free to customers. This was at a 
time when retailer showrooms were required 
to close and when most customers did not 
have the processes in place to sell remotely. 

We also implemented a stock offer so that 
retailers could advertise more of their 
vehicles on our platforms at no additional 
cost, and extended payment terms so we 
were not a cash burden during a period where 
they could not sell vehicles. When forecourts 
were able to reopen on 1 June, we then 
provided retailers with a 25% discount on their 
advertising packages for the month of June. 

We also provided retailers access to our new 
Market Insight product earlier than planned 
and created ways for retailers to advertise 
their vehicles even more effectively with the 
creation of home delivery, click and collect 
and live video flags. We started hosting 
weekly webinars, to update the industry on 
what we were seeing through our platforms 
as well as to provide insight from industry 
bodies and other experts. All of this activity 
was designed to support retailers through 
the crisis. 

Over the past 12 months, many retailers  
have adapted their operations to facilitate 
some form of distance selling, such that  
the second and third lockdowns have not 
impacted trading as severely as the first. 
Nevertheless, the restrictions have still 
impacted the number of cars that were  
sold and therefore the profitability of our 
customers. We therefore offered free 
advertising again for the months of 
December 2020 and February 2021 to 
continue this support of our customers.

Overall, we provided free advertising 
services for four months of the year along 
with a 25% discount for June. We do not 
believe that any other online advertising 
service, of any significance, has responded 
more promptly, clearly and definitively to  
the crisis. Our measures were well received 
by customers and we hope it will help us  
to further deepen our relationships in the 
months and years ahead.

Our audience 
We have retained our position as the UK’s 
largest and most engaged automotive 
marketplace for new and used cars, with 
over 75% of all minutes spent on automotive 
classified sites spent on Auto Trader (2020: 
over 75%). 

Our audience performance has 
strengthened over the year with average 
monthly cross platform visits increasing  
by 15% to 58.3 million per month (2020: 50.8 
million). Engagement, which we measure  
by total minutes spent on site, increased by 
14% to an average of 561 million minutes per 
month (2020: 492 million minutes). 

Our strategy in action

Relevant focus areas

1   2

Our strategy P28 

Continuing to improve our core 
marketplace

Updated our advertising 
package staircase
We have amended our advertising 
package structure and changed 
the sort order for listings. We have 
discontinued our basic package, 
introduced a higher level and 
re-branded our top three levels, 
Enhanced, Super and Ultra. We 
have also created a consistent 
cross-platform experience with 
adverts appearing in search, based 
on a relevancy algorithm, which 
takes package level into account.

Increasing package 
prominence
We have increased the penetration 
of our higher yielding advanced 
and premium packages to 26%  
of retailer stock in March 2021, 
allowing retailers to gain additional 
exposure for their stock in search 
results (March 2020: 23%). 

26%

advanced and premium package 
penetration in March 2021

Highlighting COVID-19 
secure safety measures
We highlighted COVID-19 secure 
safety measures in the advert view 
to give consumers confidence to 
purchase a vehicle safely. These 
included safety measures in place 
at dealerships, live video viewings, 
availability of home delivery and 
click and collect options.

85%

of adverts that display a COVID-19 
secure flag in March 2021

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

39

STRATEGIC REPORTOperational review continued

2,300

questions submitted by our customers 
at our weekly webinars in 2021

8.3m

of retail checks performed in 2021

Our strategy in action

Relevant focus areas

4

Leading the way for retailers through 
data-led products and insights 

Our strategy P28 

Market Insight
The Market Insight tool gives 
retailers access to up-to-date 
market intelligence so they  
can identify key market trends, 
understand how those may 
impact performance, and inform 
them how to adapt accordingly. 

Performance Dashboard
An upgraded Performance 
Dashboard allows retailers  
to measure, track and improve 
advert performance on  
Auto Trader. Optimising advert 
performance through a simple 
Performance Rating that  
results in more leads and sales 
for the retailer.

Retail Check 
Now bundled into our 
independent retailer advertising 
packages, Retail Check gives 
retailers the broadest, most 
accurate view of the live retail 
market, helping them make 
better and faster pricing 
decisions on cars they are 
considering to buy and for stock 
that’s already on their forecourt.

Insights
We launched Retailer 
Performance Masterclasses,  
a new online learning centre for 
retailers, helping them improve 
their business profitability,  
and hosted a series of live and 
on-demand weekly webinars,  
to update the industry on what we 
are seeing through our platforms. 

40

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

Following an initial decline in visits through 
April and May 2020, the number of visits  
to our platform increased as consumer 
demand came back strongly. With lockdown 
restrictions in place, and people unable to 
visit forecourts, this drove more people to 
research and make their purchase decisions 
online. This resulted in significantly more 
digital footprints left on Auto Trader, 
increasing the attribution of sales we may 
have influenced, generating 14.1m leads  
sent to retailer customers in 2021.

Retailer and stock levels
The average number of retailer forecourts 
advertising on our platforms was broadly 
flat at 13,336 (2020: 13,345). We have seen a 
steady increase in the number of retailers 
advertising on our platform since June and 
saw a year-on-year increase in the second 
half of the year.

Total live stock on site increased by 1% to an 
average of 485,000 cars (2020: 478,000).  
We saw significant downward pressure on 
stock listings through the summer created  
by supply constraints. However, this 
improved from September and as with our 
retailer forecourt number, saw good levels  
of year-on-year growth in the second half. 
New car stock has seen consistent growth, 
averaging 47,000 in the year (2020: 31,000).

In the first quarter of our financial year, when 
retailer forecourts were closed and we 
allowed customers to ‘double their stock for 
free’, physical stock on Auto Trader reached 
a record high. After retailers reopened in 
June, the number of cars available for retail 
steadily reduced, with high levels of demand 
outstripping supply. That supply shortage 
continued into the second quarter of our 
financial year; we also converted part of the 
stock offer which resulted in a decrease in 
stock on site. 

The supply side of the market started to 
normalise in the autumn and so levels of 
stock advertised on Auto Trader steadily 
increased. Stock levels remained strong 
through the remainder of the second half  
of the year, along with customers taking 
advantage of the ‘free’ advertising months 
in December and February as retailers 
recognised the importance of advertising  
on our platforms at a time when restrictions 
were still in place. 

Helping retailers advertise effectively
We continue to develop our products so  
that our customers can compete on our 
marketplace whilst also developing 
products which will allow car buyers to 
complete more of the transaction online, 
thereby making the forecourt experience 
more efficient.

Our higher level advanced and premium 
packages have offered this through the  
year. In May 2021, we have evolved our 
package staircase. With more buyers than 
ever using Auto Trader typically before they 
visit a showroom, retailers recognise the 
growing importance of being highly visible 
on our marketplace. This dynamic, along  
with the ‘free’ advertising months in 
December and February, helped us increase 
penetration of stock on our two highest 
package levels to 26% in March 2021  
(March 2020: 23%). 

Another area of focus has been our new car 
proposition. We ended the year with over 
2,000 retailers (2020: over 1,000) paying to 
advertise new cars on our site, an increase of 
over 100%. The average number of new cars 
advertised on our platforms over the year 
increased to 47,000 (2020: 31,000), attracting 
1.4m unique visitors on average each month 
across the period. 

Making the car buying process easier
Over the last year there has been a shift  
in consumer appetite to do more online  
and shopping for a car is no different. The 
dynamic of the pandemic though has not 
only brought about a change in consumer 
behaviour, it has also changed how our 
customers have operated their forecourts. 
Many have adapted their forecourts to 
facilitate vehicles being sold at a distance. 
Whilst some of the status quo in how cars  
are bought and sold will undoubtedly return 
as restrictions are eased, both consumers 
and retailers have experienced a different 
model. Digital products and services will 
help to reinforce this in the coming months. 
We believe we are well positioned to support 
the industry in making changes needed to 
bring more of the car buying journey online.

During the year we launched our buy online 
hub. This dedicated section of the site allows 
consumers to find cars available for home 
delivery or click and collect. It played a key 
role in promoting the availability of retail 
options for consumers during the pandemic. 
Our aim over the near future is to evolve this 
proposition so that consumers can complete 
more of the buying process online through 
our marketplace. 

As part of our strategy to bring more of  
the car buying journey online, in October  
we began enrolling customers onto our 
Guaranteed Part-Exchange (‘GPX’) product. 
This product enables consumers to get an 
accurate price for their existing vehicle 
whilst shopping on Auto Trader, eliminating 
the need to haggle over a part-exchange 
whilst also not requiring the dealer to take 
risk on the vehicle. At year end we had c.1,000 
customers trialling the product. 

In July 2020, we acquired AutoConvert,  
a finance, insurance and compliance 
software platform with integrated 
customer relationship management.  
The business helps its customers to both 
increase finance penetration and to  
reduce costs by automating the customer 
journey. AutoConvert’s customers include 
automotive dealers, dealer networks and 
financial brokers. The business’s core 
functionality, coupled with the fact it is 
integrated into over 60 lenders, will help us 
deliver our future finance product, which will 
enable finance agreements and approvals 
to be completed on Auto Trader. We expect 
to pilot this in the second half of the current 
financial year. 

Finally, our product teams made good 
progress on a solution that will enable 
vehicle reservations to be completed on 
Auto Trader. We expect this product to  
evolve over the next 6-12 months and form  
a key component of facilitating an online 
transaction. We anticipate that consumers’ 
willingness to complete this part of the 
transaction online has been improved by 
changing habits brought about by COVID-19 
and believe it can significantly increase the 
efficiency of our customers. 

Our research of car buyers tells us that 55%  
of buyers would consider buying a used car 
online, 60% would pay an online deposit,  
80% want to have at least some idea of the 
part-exchange value and 70% want an idea 
of finance options before visiting a retailer.  
It is anticipated that over the next 12 months, 
we will evolve the car buying journey on  
Auto Trader to include all three components, 
in one easy to complete user journey.

Changes in our infrastructure
We have made substantial progress during 
the year in migrating our platform and 
technology infrastructure to the cloud. 
Moving to the cloud has enabled us to take 
advantage of improved performance, 
enhanced security and a quicker product 
release cycle. We expect to have migrated 
all of our services to the cloud by the end  
of the coming financial year. Despite the 
disrupted nature of this year, we saw an 
increase in the number of product releases  
to 41,000 (2020: 37,000). 

Catherine Faiers
Chief Operating Officer
10 June 2021

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

41

STRATEGIC REPORTFinancial review

Revenue was impacted by our decision  
to provide free advertising to our retailer 
customers in April, May, December and 
February, and at a 25% discount in June,  
due to the closure of their forecourts  
given COVID-19 lockdown restrictions.

Safeguarding our 
business for the 
long-term benefit  
of all stakeholders

Equity placing 
On 1 April 2020 we raised 
proceeds of £182.9m net of 
fees through an equity placing. 
This strengthened our balance 
sheet and liquidity position, 
enabling us to navigate the 
COVID-19 crisis in the long-term 
interests of our stakeholders. 
The raise also ensured that the 
Group was in the best position 
to take advantage of strategic 
opportunities, such as the 
acquisition of AutoConvert, as 
well as continuing to support 
customers while remaining 
well within our debt covenants.

Controlling costs 
Early in the crisis, we reduced 
discretionary spend across 
the business, the majority of 
which related to marketing 
spend. Our Executive 
Directors also forewent 50%  
of their salary during Q1 and 
agreed to forego annual 
bonuses earned in relation to 
the previous financial year. 
The remainder of the Board 
waived their fees by 50% or 
more for the duration of Q1.

Suspension of capital 
allocation policy 
With heightened uncertainty 
caused by COVID-19, we 
suspended our capital policy 
in late March 2020 to conserve 
cash within the business.  
We have subsequently 
recommended a final dividend 
for the year which will be paid 
in September. Our long-term 
capital allocation policy 
remains unchanged. We aim 
to distribute around one third 
of net income as dividends 
and, having significantly 
reduced our debt position, will 
use surplus cash generated  
to buy back shares.

Repaid Government 
support 
Early in the crisis we used the 
Government Coronavirus Job 
Retention Scheme (‘CJRS’)  
for around 25% of our 
employees, many of whom 
were in demand based roles, 
which were impacted by 
retailers effectively closing 
their business. We also 
deferred our VAT payments 
due between the period 20 
March to 30 June 2020. 
Towards the end of May and 
as soon as it seemed likely that 
the business could survive 
even the worst scenarios,  
all of our people placed on 
furlough returned to work.  
We have subsequently repaid 
all amounts claimed under the 
CJRS and we are up to date on 
all VAT payments. 

Jamie Warner
Chief Financial Officer

Our revenue streams

4%

10%

  Trade
£225.2m
a 31% YoY decrease (2020: £324.3m)

  Consumer Services
£26.6m
a 6% YoY decrease (2020: £28.3m)

  Manufacturer and Agency
£11.0m
a 33% YoY decrease (2020: £16.3m)

86%

Revenue

Operating profit

£262.8m

-29%
(2020: £368.9m)

£161.2m

-38%
(2020: £258.9m)

42

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

Revenue fell to £262.8m (2020: £368.9m), 
down 29% when compared to the prior year. 
Trade revenue, which comprises revenue 
from Retailers, Home Traders and other 
smaller revenue streams, decreased by  
31% to £225.2m (2020: £324.3m). 

Revenue (£m)

Retailer

Home Trader

Other

Trade

Retailer revenue fell by 32% to £211.9m (2020: 
£312.1m). Revenue was impacted by our 
decision to provide free advertising to our 
retailer customers in April, May, December 
and February, and at a 25% discount in June, 
due to the closure of their forecourts given 
COVID-19 lockdown restrictions. 

The average number of retailer forecourts 
advertising on our platforms was broadly 
flat at 13,336 (2020: 13,345). We had a 
reasonable decline in the first quarter, but 
subsequently saw a steady increase in  
the number of retailers advertising on our 
platform since June 2020. 

Average Revenue Per Retailer (‘ARPR’) 
declined by 32% to £1,324 (2020: £1,949).  
The £625 decrease was heavily impacted by 
the COVID-19 related discounts previously 
mentioned. Excluding those discounts,  
ARPR grew by £87 year-on-year, as a decline  
in paid stock was offset by an increase in 
price and product:

•  COVID-19 related discounts: The impact 

of discounts provided to support 
customers during the various lockdown 
periods contributed a decline of £712  
to total ARPR (2020: £0). 

•  Price: Our price lever contributed an 

increase of £50 (2020: £53) to total ARPR 
as we executed our annual pricing event 
for all customers on 1 April 2020, which 
included additional products but also  
a like-for-like price increase.  

•  Stock: The number of cars advertised on 
Auto Trader increased by 1% to 485,000 
(2020: 478,000), this was boosted by the 
growth in new cars seen on Auto Trader 
due to growing take up on our new car 
product. Used car stock marginally 
declined in the year as we saw stock levels 
reduce through the second quarter, with 
the overall number of cars available  
to retail decreasing as a result of high 
demand and tightened supply. Stock 
levels recovered through the second half, 
although not enough to offset the decline. 
The year-on-year decline in the number  
of used cars live on site contributed to the 
decline in the levels of paid retailer stock 
resulting in a £52 decline in the stock lever 
(2020: decline of £30).  

•  Product: Our product lever contributed  
an increase of £89 (2020: £82) to total 
ARPR. Much of this product growth was  
a result of our annual pricing event 
underpinned by three products: an 
upgraded Performance Dashboard,  

Consumer Services

Manufacturer and Agency

Total

Costs (£m)

People costs (including share-based payments)

Marketing

Other costs

Depreciation and amortisation

Total administrative expenses

2021

211.9

6.3

7.0

225.2

26.6

11.0

262.8

2021

60.0

9.8

27.9

6.3

104.0

2020

312.1

8.3

3.9

324.3

28.3

16.3

368.9

2020

55.8

17.3

33.6

6.5

113.2

Change

(32%)

(24%)

79% 

(31%)

(6%)

(33%)

(29%)

Change

8%

(43%)

(17%)

(3%)

(8%)

Retail Check and a new Market Insight 
tool. There was also growth in our new car 
advertising product with over 2,000 
paying retailers at the end of March 2021 
(March 2020: over 1,000). The penetration 
of our higher yielding advanced and 
premium packages also increased to 26% 
of retailer stock (March 2020: 23%), as 
retailers continue to recognise the value  
of receiving greater prominence within our 
search listings and took advantage of the 
free advertising offered in December and 
February. We also saw a small contribution 
from our new Market Extension product. 

Home Trader revenue declined by 24%  
to £6.3m (2020: £8.3m). Other revenue 
increased by £3.1m to £7.0m (2020: £3.9m) 
mainly through the acquisition of 
KeeResources and AutoConvert which 
contributed £3.7m (2020: £1.9m) and  
£1.1m (2020: £0.0m) to this revenue line 
respectively. 

Consumer Services revenue decreased  
by 6% in the period to £26.6m (2020: £28.3m). 
Private revenue, which is generated from 
individual sellers who pay to advertise their 
vehicle on the Auto Trader marketplace, 
decreased to £16.6m (2020: £20.1m). This was 
offset by an increase in Motoring Services 
revenue, which was up 21% to £9.9m (2020: 
£8.2m) as a result of strong growth in both 
our insurance and finance offerings. We also 
launched our new instant offer product in  
the year, which enables private sellers to  
sell their car at a guaranteed price, which 
contributed £0.1m to Private revenue.

Revenue from Manufacturer and Agency 
customers declined by 33% to £11.0m (2020: 
£16.3m). In addition to the impact of the 
pandemic, we also removed standard 
format display advertising to improve the 
core search experience. This removal 
contributed £3.9m to the overall reduction  
in Manufacturer and Agency revenue. 

Costs
The Group made the decision to reduce costs, 
mainly through the reduction of discretionary 
marketing spend, which led to total costs 
decreasing by 8% to £104.0m (2020: £113.2m). 

People costs, which comprise all staff costs 
and third-party contractor costs, increased 
by 8% to £60.0m (2020: £55.8m). The increase 
in people costs was primarily driven by an 
increase in the average number of full-time 
equivalent employees (including contractors) 
to 909 (2020: 853), much of which was down  
to the acquisition of KeeResources and 
AutoConvert which contributed a combined 
49 to the increase in the period. 

Marketing spend decreased by 43% to £9.8m 
(2020: £17.3m) as discretionary spend was 
reduced in response to the pandemic.

Other costs, which include data services, 
property related costs and other overheads, 
decreased by 17% to £27.9m (2020: £33.6m). 
The decrease was primarily due to lower 
overhead costs, including lower travel and 
office related costs. Depreciation and 
amortisation declined to £6.3m (2020: £6.5m) 
with the reduction coming from reduced 
software amortisation. 

ARPR levers (£)

121

50

53

82

89

50

(22)

(30)

(52)

  Price

  Stock

  Product

  COVID-19 related discounts

(712)

2019

2020

2021

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

43

STRATEGIC REPORTFinancial review continued

Our strategy in action

Relevant focus areas

5  

Accelerating the 
digital retailing 
experience 

Our strategy P28 

Guaranteed Part-Exchange 
(‘GPX’)
GPX enables a consumer to visit a 
retailer’s advert and get a guaranteed 
price for their part-exchange. Through 
partnership with Cox Automotive 
retailers are provided with an efficient 
and risk-free disposal route for any 
unwanted part-exchange.

c.1,000

retailers currently trialling our
Guaranteed Part-Exchange product

1.5m

finance applications through 
AutoConvert since acquisition

Instant Offer launch
We launched Instant Offer, which 
enables private sellers to sell their car 
at a guaranteed price. The proposition 
offers consumers a convenient way to 
sell their car privately, with the added 
benefit of having their car collected 
from their own home or place of work.

AutoConvert acquisition 
We acquired AutoConvert, a finance, 
insurance and compliance software 
platform with integrated customer 
relationship management systems. 
The business helps its customers to 
both increase finance penetration 
and to reduce costs by automating 
the full customer journey for the 
automotive sector. 

Operating profit (£m)

2021

2020

Change

Revenue

262.8

368.9

(29%)

Administrative 
expenses

Share of profit 
from joint 
ventures

Operating 
profit

(104.0)

(113.2)

(8%)

2.4

3.2

(25%)

161.2

258.9

(38%)

Operating profit
During the period Operating profit fell by 38% 
to £161.2m (2020: £258.9m). Operating profit 
margin decreased by nine percentage points 
to 61% (2020: 70%). 

Our share of profit generated by Dealer 
Auction, the Group’s joint venture, decreased 
to £2.4m (2020: £3.2m) in the period as a 
result of reduced auction activity during the 
periods of lockdown. 

Profit before taxation 
Profit before taxation decreased by 37% to 
£157.4m (2020: £251.5m). This decrease results 
from the Operating profit performance, 
partially offset by a reduction in net finance 
costs of £3.8m (2020: £7.4m). 

Interest costs on the Group’s RCF totalled 
£2.9m (2020: £6.3m). The decrease reflects  
a reduced average drawn level through  
the period. At 31 March 2021 the Group had 
drawn £30.0m of the facility (31 March 2020: 
£313.0m). Amortisation of debt costs 
amounted to £0.6m (2020: £0.7m). Interest 
costs relating to leases totalled £0.3m (2020: 
£0.4m) and interest charged on deferred 
consideration was £0.1m (2020: £nil). This  
was offset by interest receivable on cash 
and cash equivalents of £0.1m (2020: £nil). 

Taxation
The Group tax charge of £29.6m (2020: £46.4m) 
represents an effective tax rate of 19% (2020: 
18%). After removing the impact of Dealer 
Auction, which is consolidated post-tax, this  
is in line with the average standard UK rate.

Earnings per share 
Basic earnings per share fell by 40% to 13.24 
pence (2020: 22.19 pence) based on a 
weighted average number of ordinary shares 
in issue of 965,175,677 (2020: 924,499,320). 
Diluted earnings per share of 13.21 pence 
(2020: 22.08 pence) decreased by 40%, based 
on 967,404,812 shares (2020: 929,247,835) 
which takes into account the dilutive impact 
of outstanding share awards. The increase in 
the number of shares was due to the equity 
raise completed on 1 April 2020, which issued 
approximately 46 million shares. 

44

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

Cash flow and net debt
Cash generated from operations decreased 
to £152.9m (2020: £265.5m) as a result of the 
reduction in Operating profit. Corporation 
tax payments decreased to £28.2m (2020: 
£69.8m), due to lower profit before taxation 
and due to the last financial year including 
two additional payments as a result of the 
changes to HMRC’s payment profile. Net 
cash generated from operating activities 
was £124.7m (2020: £195.7m). 

As at 31 March 2021 the Group had net cash of 
£10.3m (31 March 2020: net debt of £282.4m), 
representing a net reduction of £292.7m.  
Net bank debt, which is Net debt before 
amortised debt fees and excluding accrued 
interest and amounts owed under lease 
arrangements, is in a net cash position of 
£15.7m (2020: net bank debt of £275.4m). At 
the year end, the Group had drawn £30.0m  
of the Syndicated revolving credit facility  
(31 March 2020: £313.0m) and held cash and 
cash equivalents of £45.7m (2020: £37.6m).

Leverage, defined as the ratio of Net bank 
debt to EBITDA, decreased to zero (2020: 1.0x) 
as we exit the year in a net cash position. 
Interest paid on these financing 
arrangements was £3.0m (2020: £6.4m).

Equity placing
On 1 April 2020 the Company announced its 
intention to conduct a non-pre-emptive 
placing of up to 5% of its issued share capital. 
On 3 April 2020 the placing was completed, 
and a total of 46,468,300 new ordinary 
shares were allotted for a consideration of 
400.00 pence per Placing Share, a discount 
of 8.9% to the closing share price of 439.1 
pence on 31 March 2020. The placing raised 
gross proceeds of £185.9m for the Company, 
or £182.9m net of all fees incurred.

On 3 April 2020, the Placing Shares were 
admitted to the premium listing segment of 
the Official List of the Financial Conduct 
Authority and to trading on the main market 
for listed securities of London Stock 
Exchange plc (together, ‘Admission’).

The Placing Shares rank pari passu in all 
respects with the existing ordinary shares  
in the Company, including the right to  
receive all dividends and other distributions 
declared, made or paid after the date of 
issue. Immediately following Admission,  
the total number of shares in issue in the 
Company was 969,008,774. Auto Trader held 
4,090,996 shares in treasury, and, therefore, 
the total number of voting shares in Auto 
Trader in issue was 964,917,778.

Capital structure and dividends 
In March 2020 the Group suspended its capital 
allocation policy to safeguard the business in 
response to the COVID-19 outbreak. Despite 
the challenging trading conditions, the Group 
has remained cash generative and the Board 
believes now is the right time to reinstate its 
capital allocation policy.

The Group’s capital allocation policy  
remains broadly unchanged: continuing  
to invest in the business enabling it to grow 
whilst returning around one third of net 
income to shareholders in the form of 
dividends. Having reduced our debt position, 
any surplus cash following these activities 
will be used to continue our share buyback 
programme. The Board is therefore 
recommending a final dividend for the year 
of 5.0p (2020: nil) and expects to resume its 
share buyback programme shortly. Subject 
to shareholders’ approval at the Annual 
General Meeting (‘AGM’) on 17 September 
2021, the final dividend will be paid on  
24 September 2021 to shareholders on the 
register of members at the close of business 
on 27 August 2021.

No interim dividend was paid, and therefore 
total dividends for the year are 5.0p  
(2020: 2.4p). Total dividends paid during the 
financial year were nil (2020: £64.7m). No 
shares were repurchased during the financial 
year (2020: 11.4 million were repurchased for 
a total consideration of £61.7m). 

At the 2020 AGM, the Company’s 
shareholders generally authorised the 
Company to make market purchases of up  
to 96,560,474 of its ordinary shares, subject 
to minimum and maximum price restrictions. 
This authority will expire at the conclusion  
of the 2021 AGM and the Directors intend  
to seek a similar general authority from 
shareholders at the 2021 AGM. The Board 
intends to commence the share buyback 
programme shortly, and any purchases of  
its shares made by the Company under the 
programme will be effected in accordance 
with the Company’s general authority to 
repurchase shares, Chapter 12 of the UKLA 
Listing Rules and relevant conditions for 
trading restrictions regarding time and 
volume, disclosure and reporting obligations 
and price conditions.

Acquisition of AutoConvert
On 31 July 2020, the Group acquired 
AutoConvert (legally named BlueOwl 
Network Limited) for the consideration  
of £18.2m, of which £8.1m will be deferred 
until 31 July 2022. AutoConvert is a finance, 
insurance and compliance software 
platform with integrated customer 
relationship management systems  
for the automotive sector.

In the eight months post acquisition, 
AutoConvert contributed £1.7m of revenue 
and £2.0m of costs (excluding amortisation 
of acquired intangible assets) to the 
consolidated results of the Group.

Going concern
The Group generated significant cash  
from operations during the period, despite 
the impact of COVID-19 on Q1 trading.  
At 31 March 2021 the Group had drawn £30m 
of its £400m unsecured revolving credit 
facility (‘RCF’) and had cash balances of 
£46m. The £400m RCF is committed until 
June 2023, when it reduces to £317m through 
to maturity in June 2025.

In making their assessment of going concern, 
the Directors reviewed financial projections 
for a period of 12 months from the date of this 
report. Stress case scenarios were modelled 
to take into account severe but plausible 
impacts of COVID-19. The results of stress 
testing demonstrated that the combination 
of significant free cash flow, existing cash 
resources and the discretionary nature of 
dividend payments and share buybacks  
were sufficient for the Group to withstand 
such impacts and continue to comply with 
the RCF’s financial covenants with significant 
headroom. For these reasons, the Directors 
continue to adopt the going concern basis in 
preparing these financial statements.

Post balance sheet events
Manchester office lease
On 14 April 2021, the Group entered into a new 
lease arrangement to rent an additional 
16,000 square feet in our Manchester office 
to support the needs of our growing 
workforce. The lease will last for five years 
until April 2026 with total lease commitments 
over the five-year period of £1.9m. 

Dealer Auction dividend
The Group’s joint venture, Dealer Auction 
Limited, declared a dividend of £10.0m on  
29 April 2021. The Group owns 49% of the 
ordinary share capital of Dealer Auction 
Limited and therefore received payment  
of £4.9m on 14 May 2021.

Jamie Warner
Chief Financial Officer
10 June 2021

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

45

STRATEGIC REPORT 
Make a difference

Committed

to being a responsible business

We are pleased to announce our new  
make a difference strategy 
At Auto Trader our purpose sits beneath an overarching goal  
of ‘Driving change together. Responsibly.’ Within this we aim to  
‘make a difference’ to our people, our communities, our industries  
as well as the wider environment, whilst ensuring we act at all  
times as a responsible business.

With the changing environment over the past year, we have reviewed 
our purpose, our strategy and our focus areas. As part of this review 
we have looked to ensure our new make a difference strategy is 
aligned and embedded within our overall Group strategy. During the 
year we have sought input from stakeholders and this new make a 
difference strategy has been reviewed and approved by the Board.

Our strategy for the coming year falls within three distinct pillars 

Our make a difference strategy

Driving change together. Responsibly.

Making a difference to our people, our communities  
and the wider environment.

Diversity and inclusion 

Environmental sustainability 

Significantly improve the  
diversity of our organisation, 
particularly within leadership.

Commitment to become carbon 
neutral and start our journey to carbon 
net zero. Help car buyers make more 
sustainable vehicle choices.

Read more P48 

Read more P53 

Ethics and compliance 

Trust and transparency are integral to our marketplace – we have established 
policies, procedures and training to ensure that everyone at Auto Trader understands 
our expectation of behaving professionally, ethically and legally. We promote a 
culture of compliable and shared responsibility by providing advice and information 
to keep our employees, consumers and customers smart, safe and secure.

Read more P58 

Reporting frameworks
We aim to report comprehensively 
and transparently about ESG 
topics to provide our investors  
and other stakeholders with 
information about our approach  
to ESG and our ability to manage 
its associated risks and 
opportunities. Our reporting 
therefore focuses on the 
Sustainability Accounting 
Standards Board (‘SASB’) 
standards referencing SASB’s 
reporting framework for the 
“Internet and Media Services” 
and “Media & Entertainment” 
industries and the Task Force  
on Climate-related Financial 
Disclosures (‘TCFD’).

We will review the indicators of 
the UN Sustainable Development 
Goals in the coming year and 
identify where we can make 
meaningful contribution but  
our primary focus will be on 
developing our disclosures  
in line with SASB and TCFD.

46

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

To ensure we continue to evolve our make a 
difference strategy and make progress towards 
our goals, this year we established a new 
Corporate Responsibility Committee. The 
Committee gives Board level oversight working 
in alignment with our guilds and networks to 
oversee our progress in fulfilling our goals to 
make a difference. 

Report of the Corporate  
Responsibility Committee P90 

We have identified six cultural KPIs that we 
currently consider to be the most relevant in 
assessing how we are progressing against our 
make a difference pillars. We will continuously 
monitor these to ensure we are making progress 
and the KPIs remain relevant. To demonstrate 
the importance we place on our make a 
difference priorities, we have linked some  
of our cultural KPIs to remuneration. 

Key performance indicators P32 

We are pleased to have been recognised as a 
FTSE4Good company. Created by the global 
index provider FTSE Russell, the FTSE4Good Index 
Series is designed to measure the performance of 
companies demonstrating strong environmental, 
social and governance (‘ESG’) practices.

Non-financial information statement

We aim to comply with all areas of the UK’s Non-Financial Reporting Directive. The table below sets out where stakeholders can find further 
information for each area within this Annual Report: 

Non-financial risk

Policies, procedures and employee guilds Section within this Annual Report 

Cultural KPIs

Environmental 

•  Sustainability Network

•  Environmental sustainability:  

Our people

Social and community 

•  Code of Conduct 
•  Stakeholder engagement 
•  Board Engagement Guild 
•  Whistleblowing Policy 
•  BAME Network
•  Women’s Network

•  Ethical Procurement Policy
•  Customer Charter 
•  Volunteering days 
•  Diversity and Inclusion Guild
•  Make a Difference Guild 
•  Wellbeing Guild

pages 53 to 57

•  Diversity and inclusion:  

pages 48 to 52

•  Section 172(1) Statement:  

pages 20 and 21

•  Diversity and inclusion:  

pages 48 to 52

•  Environmental sustainability:  

pages 53 to 57

•  Total Scope 1, 2 & 3  
CO2 emissions 

•  People who are proud  
to work at Auto Trader

•  Gender diversity
•  Ethnic diversity
•  Women in leadership roles
•  BAME in leadership roles

•  Gender diversity
•  Ethnic diversity
•  Women in leadership roles
•  BAME representation in 

leadership roles

•  People who are proud  
to work at Auto Trader

Human rights

Anti-bribery and  
anti-corruption

Business model

Principal risks

Non-financial key  
performance indicators

•  Modern Slavery Policy 
•  Privacy Policy 

•  Ethics and compliance:  

pages 58 to 61

•  Anti-bribery, Gifts and  

•  Ethics and compliance:  

Hospitality Policy 

pages 58 to 61

•  How we create value:  

pages 18 and 19

•  Principal risks and uncertainties:  

pages 64 to 69

•  Operational and cultural KPIs:  

pages 34 to 37

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

47

STRATEGIC REPORTMake a difference continued

Diversity  
and inclusion

Aligned with our overarching company purpose  
of ‘Driving change together. Responsibly’, our 
diversity and inclusion vision is to nurture our 
inclusive culture and enrich our workforce with 
diverse individuals who collaborate for the benefit 
of our business, industries and communities.

At Auto Trader we are passionate about diversity and inclusion because  
it fuels innovation, drives engagement and attracts talent; diversity  
and inclusion is a fundamental part of our culture and aspiration to be 
curious, community minded and courageous. We want to build a diverse 
and inclusive workplace where every one of us can be our best and true 
selves; only with a mix of different ideas and perspectives can we come up 
with the most exciting new ideas and create the best experience for our 
customers and consumers. Diversity for everyone at Auto Trader means 
respect for and the appreciation of differences in: gender identity and 
expression, age, sexual orientation, disability, race and ethnic origin, 
religion and faith, marital status, social, educational background and 
way of thinking.

In order to achieve our diversity and inclusion 
strategic commitments we will:

Take action

Measure  
impact

Do more

•  Recruit more diverse individuals 
concentrating on our focus areas
•  Support our people to grow through  
our Inclusive Culture Development 
Programmes

•  Educate each other and increase 
awareness via our training and 
employee network activities

•  Analyse and act on employee  
feedback through our guilds,  
networks and surveys

•  Monitor the make up of our  

workforce across our focus areas

•  Calculate the different pay  

gaps and report on our gender  
and ethnicity pay gap in 2021

•  Keep increasing representation of 

diverse individuals across all levels of the 
organisation at a steady pace every year

•  Improve the employee experience, 

remove systematic barriers and reduce 
the gender and ethnicity pay gaps
•  Make a difference in our industries  

and communities

Our values

Reflecting our culture and commitment to make a difference

Be determined
We are passionate, resilient 
and have the conviction to do 
the right thing. We roll up our 
sleeves to get the job done.

Be reliable
We are outcome-oriented and 
we do what we say we will do. 
We perform under pressure 
and have a strong work ethic.

Be courageous
We are bold in our thinking, 
overcoming fears, 
challenging convention  
and embracing change.

Be humble
We are open, honest, 
approachable and we treat 
each other fairly. We recognise 
success in ourselves and  
others but admit and learn  
from mistakes.

Be curious
We are always learning. We 
question why, we search for 
better ways, ask questions  
and actively listen.

Be community-minded
We look after each other, 
respect diversity and advocate 
inclusion. We are committed  
to making a difference to the 
communities around us and 
think of others before ourselves.

Be  
determined

Be  
community 
-minded

Be  
reliable

Be  
curious

Be  
courageous

Be  
humble

48

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

Gender and ethnicity pay gap 2020

Hourly pay gap between men and women

Auto Trader Limited

Auto Trader Group¹

Mean hourly pay gap

Mean hourly pay gap

15.1% 

 +3.0% pts

15.9% 

 +1.0% pts

2020

2019

2018

15.1%

12.1%

9.1%

2020

2019

2018

15.9%

14.9%

12.3%

Median hourly pay gap

Median hourly pay gap

19.2% 

 +1.3% pts

20.6% 

 +2.9% pts

2020

2019

2018

19.2%

17.9%

13.9%

2020

2019

2018

20.6%

17.7%

13.3%

At Auto Trader Limited

% Women

% Men

Salary quartiles 

2020

2019

2018

2020

2019

2018

Lower quartile

51.0%

49.2% 

47.9%

49.0%

50.8%

52.1%

Lower middle quartile 

44.6%

43.8% 

40.9%

55.4%

56.2%

59.1%

Gender and ethnic diversity
We remain committed to improving diversity 
and inclusion within our organisation as  
we believe this improves individual and  
team performance and allows us to  
identify and attract talent that we may  
not otherwise access.

Like most organisations, particularly those in 
both the technology and automotive sector, 
there is significant room for improvement. Our 
gender diversity at Board level remained at 
50:50 (2020: 50:50), although women were less 
well represented in the organisation as a whole 
at 39% (March 2020: 39%) and in leadership 
roles, as defined by Hampton-Alexander, at 
34% (March 2020: 32%). We are pleased to be 
one of only nine FTSE100 companies to have at 
least a 50:50 gender parity on the Board. From 
an ethnicity perspective, we have not yet met 
the Parker Review recommendation of having a 
member of our Board from a BAME background 
but are committed to doing so. We also aim to 
increase the percentage of BAME employees: 
we are currently at 11% (2020: 10%), with 21%  
of employees currently not disclosed. The 
percentage of BAME employees in a leadership 
role, again using the Hampton-Alexander 
definition, is currently at 6% (2020: 4%).

Non-
binary/
other

Men  
as a %  
of total

Women 
as a %  
of total

50%

60%

50%

40%

As at 31 
March 2021

Board

OLT

OLT direct 
reports

Men Women

4

6

4

4

63

32

Total 
Company 582

368

0

0

0

3

As at 31 
March 2021 White

Not 
disclosed

BAME

66%

34%

Upper middle quartile 

29.2%

28.7%

30.3%

70.8%

71.3%

69.7% 

61%

39%

White  
as a %  
of total

BAME  
as a %  
of total

Upper quartile 

32.1%

33.5%

34.7%

67.9%

66.5%

65.3%

Total number  
of employees

307 (39.3%)

475 (60.7%)

Board

OLT

OLT direct 
reports

8

10

77

Total 
Company 650

0

0

6

0

0

100%

100%

0%

0%

12

81%

6%

102

201

68%

11%

Gender and Ethnicity Pay Gap Report
We released our first combined Gender and 
Ethnicity Pay Gap Report 2020 (published  
in March 2021, reporting the pay gap as at  
5 April 2020). Whilst it is a legal requirement 
for us to publish our gender pay gap, this year 
we have also chosen to voluntarily publish 
information about ethnicity. We continue  
to be committed to welcoming, and just as 
importantly retaining, a diverse and inclusive 
workforce to drive our organisation 
forwards. Although we are making progress 
with our goals, the impacts of our work to 
address the issue systemically will take time 
to bear fruit, hence the continued gender 
and ethnicity pay gaps. We will continue to 
work hard to address the issues we believe 
are relevant to reduce these gaps and 
believe that our new programmes will go 
some way to help us realise our goals.

Hourly ethnicity pay gap

At Auto Trader Limited

Salary quartiles 

Lower quartile

Lower middle quartile 

Upper middle quartile 

Upper quartile 

BAME

20.6%

14.7%

10.0%

9.4%

White

79.4%

85.3%

90.0%

90.6%

Total number of employees2

93 (13.7%)

588 (86.3%)

Mean ethnicity pay gap

Median ethnicity pay gap

14.8%

21.6%

1. 

  This includes all full pay relevant employees within the Auto Trader Group as at 5 April 2020, 
including Auto Trader Group plc (which had only three employees), Webzone Limited  
(a company registered in Ireland), and KeeResources. We have reported this voluntarily. 
2.   In calculating these percentages we restricted the total population to those who disclosed  

their ethnicity.

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

49

STRATEGIC REPORTMake a difference continued

Gender pay gap
We recognise that the gender pay gap has 
widened in 2020, and there are two main 
drivers for this. Firstly, we have increased the 
proportion of women in entry level roles; our 
graduate intake this year was predominantly 
women (63%). There is a significant challenge 
in both the technology and automotive 
industries when it comes to gender balance, 
therefore we remain determined to create a 
solution by overinvesting in our early career 
programmes. We believe that over time this 
will result in a sustainable pipeline of female 
talent throughout our organisation. We are 
also making progress in the lower middle 
quartile as women who previously entered 
the business in an early career capacity 
progress upwards through the organisation. 
Another positive indicator that our long-term 
strategy is working is that women in 
technology roles have also increased again 
this year to 24%. The second main driver of 
our pay gap has been the reduction in the 
proportion of women in the upper quartile 
salary roles. This is due to a combination  
of senior women leavers, senior male 
promotions and senior male hires. We are 
taking action through our new development 
programmes aimed at mid-career levels,  
and we acknowledge that there is more work 
to do in improving the gender balance of 
recruitment into these upper quartile roles.

As part of our Remuneration Policy we 
continue to take a simple approach to reward 
and the vast majority of employees do not 
receive bonus or commission. Our senior 
leadership team and other key individuals 
receive incentive awards which are fully 
settled in shares over a three-year period. 
However, the bonus pay gap looks back over 
a 12-month period (April 2019-March 2020), 
and share awards are included in the 
calculations at the time when an employee 
chooses to exercise their share options, not 
when the awards are granted. The bonus pay 
gap reported includes the exercise of awards 
from previous years (when our senior 
leadership team was not as gender balanced 
as today), and also includes multiple awards 
for some employees depending when they 
have chosen to exercise, and is therefore not 
a reflection of the current award structure. 
This has had an impact on both our mean  
and median bonus pay gap figures.

Ethnicity pay gap
For the first time, we have shared ethnicity 
pay gap figures voluntarily for Auto Trader 
Ltd. The data is representative of 86.8% of 
our business, as those who chose not to 
disclose their ethnicity are not included in the 
pay gap report. Our representation of BAME 
employees included in the pay gap report  
is 13.7%, which, whilst it is almost reflective  
of wider society, is not reflective of the 
communities in which we work. It is therefore 
an area we actively want to improve on and 
will continue to do so.

50

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

BAME Network reverse  
mentoring sessions 

The BAME Network ran a speed reverse mentoring session for both  
our OLT and our PLC Board. The aim of the event was to share our BAME 
colleagues’ stories so that our leadership teams could get a better 
understanding of the challenges that the BAME community face.

Reverse mentoring acknowledges that  
a more senior person is the one who is 
looking for a fresh outlook rather than 
the other way around in the traditional 
mentoring sense. The BAME Network 
thought it would be an effective 
approach for the leadership team to 
better understand the challenges the 
BAME community faces. 

The objectives of the evening were

•  To increase awareness, understanding 

and education of some of the 
challenges BAME employees may  
face in the workplace.

•  To create a forum for honest, open 

and safe dialogue on all things BAME 
at Auto Trader for both employees 
and senior leaders.

•  To inspire and create allies, who will 
play an active role in advocating 
diversity and inclusion throughout 
their Tribes and Squads. 

Much like speed dating, OLT and Board 
members spent 10 minutes with a 
different BAME member having open and 
frank conversations before moving to the 
next. This was an opportunity to put race 
on the agenda with our senior leaders 
and to give them a safe space to not 
only hear stories from our BAME 
network members but also to ask any 
questions that they had.

It was a humbling event to 
be part of – a sincere thank 
you to you all for making it 
happen. I feel privileged to 
hear some of the family 
background and childhood 
stories that were shared 
along with the highs and 
lows in personal journeys so 
far. It also gave me food for 
thought about Auto Trader-
specific experiences that  
we can learn from. 
—
Rebecca Clark
Sales Director

It must have taken a great 
deal of courage to share 
your stories in such a brave 
and open way. Getting that 
understanding has made  
a real difference to me,  
and it’s something we 
should aim to spread  
across the organisation. 
—
Nathan Coe
Chief Executive Officer

The proportion of employees from BAME 
non-white backgrounds is higher in the  
lower quartile pay bands as our business  
and industries face similar challenges to 
those faced by women. We are working  
on increasing the recruitment of BAME 
non-white individuals and we are already 
having success as 30% of our early career 
intake have been from a BAME background. 
We are hopeful that the introduction of  
our two new development programmes, 
Inclusive Leadership and the Diverse Talent 
Accelerator, will help us to make further 
progress in this area.

Actions we are taking
Supported by our Corporate Responsibility 
Committee and our OLT, our colleagues are 
working on initiatives in order to achieve our 
two diversity and inclusion commitments 
that we believe will directly contribute to 
closing the pay gaps that exist:

•  Have a representative workforce across 
all levels of our business with a focus  
on women, LGBT+, BAME, disability & 
neurodiversity and age.

•  Create an environment where everyone 

feels included with high levels of 
engagement, especially across the 
different diversity focus areas.

In the last 12 months we have launched  
two talent programmes; one focusing on 
Inclusive Leadership for all leaders across 
our organisation and the second a Diverse 
Talent Accelerator programme designed  
to support the progression of mid-career 
colleagues. Both programmes have been 
designed to support our overall ambitions  
to be more inclusive and diverse by 
supporting people’s development through 
the organisation. 

As part of our commitment to increase 
representation across our business at every 
level we are always looking for new ways  
to ensure all our people feel empowered  
and that they have the support to continue 
their personal growth and professional 
development at Auto Trader. We have 
continued investing in our early career 
programmes, welcoming new graduates  
and apprentices to our business, as well  
as forming a new partnership to recruit 
returners following a career break. We hope 
these programmes will begin to positively 
change our pay gaps over the coming years 
as they help to address both gender and 
ethnicity representation across our business. 

We remain committed to supporting 
disabled and neurodiverse employees and 
those who become disabled during their 
employment with us. Recognising that 
everyone is unique, we provide the right 
support to ensure they continue to realise 
their full potential and develop their careers 
with us. As part of the disability confident 
scheme, our resourcing team co-ordinates 
our involvement in the Guaranteed Interview 
Scheme for all disabled candidates that 
meet the criteria for our roles.

Inclusive Companies
We are proud to be recognised by the 
Inclusive Companies Top 50 award as the 
seventh most inclusive employer in the UK. 
The Inclusive Companies Membership 
exists to challenge the lack of diverse 
representation within UK based 
organisations and to assist employers 
foster a truly inclusive environment.

Disability Confident
We are pleased to be recognised as a 
disability confident leader, receiving the 
highest level of accreditation from the 
Department of Work & Pension Disability 
Confident Employer Scheme. The scheme 
enables organisations to see disability 
through a different lens, building 
understanding about the cultural, 
commercial and employment opportunities 
of recruiting and retaining disabled talent. 

Automotive 30% Club
The Automotive 30% Club powered by Gaia 
Innovation Limited, is a voluntary network of 
MDs and CEOs from UK based automotive 
organisations, with the purpose of 
achieving a better gender balance within 
the automotive industry, and with the aim 
of filling at least 30% of key leadership 
positions in the member organisations 
with diverse women by 2030. 

Change the Race Ratio
We have signed up to Change the Race 
Ratio, committing to taking action to 
increase racial and ethnic participation in 
our business. If we act now we can create 
a more diverse and inclusive business 
community, competitive advantage and  
a more equitable society.

Our Diversity & Inclusion Strategy is designed 
and delivered by a group of passionate 
colleagues that form our Diversity & Inclusion 
Guild and various employee networks. 
Throughout the year they have remained 
focused on their commitments and 
continued supporting their communities.

BAME 
Our BAME (Build A Multi-cultural Environment) 
Employee Network is a well-established group 
of Black, Asian and minority ethnic colleagues, 
and allies, that work to tackle inequalities and 
celebrate inclusivity. During the past year of 
the global pandemic and the tragic events 
that re-ignited a global movement to tackle 
racism, our network served as a safe space 
where colleagues could connect and support 
each other and share how the events that 
preceded the Black Lives Matter movement 
affected them. The network hosted a webinar 
with Black Leaders during Black History Month 
addressing the Black Lives Matter movement, 
which reached more than 1,000 people from  
a mixture of public and private sector 
businesses. We also created an “About Race” 
web page with useful resources, from books  
to podcasts, to encourage colleagues and  
our external audiences to educate themselves 
and raise awareness.

The network supported the business to sign up 
to several race charters including: Business in 
the Community (‘BITC’) “Race at Work Charter” 
and the Confederation of Business Industry 
(‘CBI’) “Change the Race Ratio” initiative.  

We joined the newly formed Black Leaders 
organisation, an action focused national 
community of Black leaders, Black 
professionals, non-Black company CEOs, 
influencers and allies who collaborate with 
each other to address the inequalities and  
the systemic barriers faced by Black people 
across all aspects of society. Signing up to 
these will ensure we can create meaningful 
strategies to achieve the changes we all want 
to see. We supported the work of the charity, 
Blue Print for All, who run high impact 
programmes with disadvantaged young 
people and communities.

Disability and neurodiversity 
In its third year, our Disability & Neurodiversity 
Network continues to create a more 
accessible and inclusive environment for  
our colleagues. 13% of our colleagues have 
disclosed a disability or neurodiverse 
condition. The Network partners with various 
charities including the National Autistic 
Society, Royal National Institute for Deaf 
People and the Business Disability Forum to 
educate colleagues and raise awareness. 
This year the Network launched the Hidden 
Disability Sunflower Scheme across Auto 
Trader that shines a light on the challenges 
that colleagues with hidden disabilities can 
experience, with colleagues sharing their 
stories in an effort to break down stigma  
and change perception. 

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

51

STRATEGIC REPORT 
 
Make a difference continued

LGBT+ 
Our Group LGBT+ representation is currently 
6.9% and, for a fourth consecutive year, our 
LGBT+ Network has continued to support our 
colleagues and connect with local LGBT+ 
charities, including The Proud Trust and the 
George House Trust. This year we were not 
able to keep up with our tradition of taking part 
in the Manchester Pride Festival but instead 
the network put together a powerful poem 
and completed a virtual parade that was 
captured in video as they “Marched for Peace” 
aligned with the theme of this year’s festival. 

Age 
This year we launched a new employee network 
which will focus on creating an inclusive 
environment for the multigenerational 
workforce of Auto Trader. The network has 
established its commitments and formed  
a partnership with Carers UK. 

Gender parity 
We remain committed to driving long-term 
change to reach gender parity in our 
business. Our focus is on developing the next 
generation of women in our industry by 
investing in our early career strategy, as well 
as supporting a number of initiatives and 
partnerships, including DigitalHer with 
Manchester Digital, AUTO30% and our STEM 
Ambassador Programme. For International 
Women’s Day we hosted a webinar focusing 
on the #ChooseToChallenge theme to 
consider the role we all need to play in 
‘choosing to challenge’ and calling out 
gender bias and inequality. We then ran  
a follow up workshop to talk in more detail 
about how to challenge effectively and  
with confidence. 

Employee engagement
Our employees are key to helping us fulfil our 
purpose and at Auto Trader we are proud to 
have a culture of open feedback. We use 
formal and informal mechanisms to assess 
and improve employee engagement and 
satisfaction. Employee engagement surveys 
help us assess and act on engagement and 
satisfaction levels. During this particularly 
challenging year, we felt it was even more 
important to regularly check in with 
employees and we therefore carried out 
regular ‘Check-Ins’. 

93%

of our employees are proud to work at Auto Trader

We listen to the feedback and, with the 
support of our senior leaders and their 
teams, we review and develop action plans. 
We also look to Glassdoor for feedback;  
our rating based on more than 300 reviews  
is 4.4 out of 5. 

To ensure our Board understands the 
experience and listens to the views of  
our employees we established our Board 
Engagement Guild. The Guild is aligned with 
the Corporate Governance Code standard  
to ensure our Chairman and Non-Executive 
Directors have regular and effective 
engagement with our employees without the 
executives present or involved in preparation. 
The Guild has representatives from different 
areas of our business, with the main focus  
of gathering feedback from our employees  
to feed up to the Board to enable it to gain 
insight and understanding of our culture from 
an employee perspective, as well as discuss  
a variety of subjects. This year the Guild met 
four times and discussed topics including 
diversity, sustainability and our response to 
COVID-19. The Board engages with our people 
in various other ways: attending different 
employee-led events; through regular 
business updates where they update 
colleagues on our strategic deliverables; and 
also monthly breakfast sessions where they 
can ask questions and gain useful insights in  
a relaxed environment. The move to working 
from home during the last financial year has 
required us to find different ways of staying 
connected with our employees. We achieved 
this initially through bi-weekly updates from 
our CEO, which moved to monthly updates 
mid-way through the year. We have also 
continued to deliver our annual employee 
conference by adapting to shorter virtual 
events that have occurred regularly in the 
year. Regular team meetings also continue  
to take place to focus on team deliverables 
and objectives, but also to maintain team 
connectivity and wellbeing.

Investing in and supporting our talent
Our ambition is to make sure that everyone’s 
career is supported by learning opportunities, 
including self-learning, mentoring, coaching 
and innovative programmes. Our focus on 
investing in the personal and professional 
development of our colleagues continued 
this year and we very swiftly offered different 
learning and development opportunities 
delivered virtually. 

During the year 100% of our employees were 
offered training. We provided 2,555 hours  
of mandatory training as part of our 
Compliance Essentials training programme 
(see Ethics and compliance section page 58).  
In addition, 18,912 hours of non-mandatory 
training were delivered covering a broad 
range of learning and development, including 
awareness (e.g. diversity & inclusion, carbon 
literacy), leadership, customer experience, 
product training, coaching and skills training. 
The majority of the training was provided by 
our in-house L&D team. The annual cost of 
training during the financial year was £249,000 
(average cost per employee £261), including 
external trainer and platform costs, but 
excluding our own employment costs. We 
also provide sponsorship for professional 
qualifications and access to continuing 
professional development for our finance, 
legal and compliance teams.

Wellbeing of our employees
Our People team worked with our Wellbeing 
Guild and Mental Health First Aiders to 
continue to provide valuable support for our 
colleagues during this challenging time. 
From offering Calm subscriptions, coffee 
chats and various online resources; we 
continued to stay close to our employees  
and respond to their changing needs. All 
people leaders attended a refresher course  
on mental health awareness to boost 
knowledge and confidence in identifying 
and supporting issues that impact on and 
relate to people’s mental health, and learn 
practical skills that can be used every day – 
both face-to-face and remotely – to help 
support team members, particularly during 
the current pandemic. Our Mental Health 
First Aiders provided support to various 
colleagues remotely, including counselling 
through our Employee Assistance 
Programme. We also introduced a fitness 
coach who provided virtual exercise classes 
and nutrition advice throughout the year.  
To enable our colleagues to look after their 
financial wellbeing we ran sessions with 
specialists providing mortgage advice. 

Communities
Our Make a Difference Guild is committed to 
empowering our employees to support our 
local communities and national charities. 
Although physical volunteering decreased 
due to Government restrictions, employees 
continued to volunteer with charities such  
as Omega Chatterbox to provide support  
to those who are lonely or isolated. Our 
employees remained passionate about 
fundraising throughout the pandemic and 
Auto Trader continued to provide match 
funding. We supported the Greater 
Manchester Combined Authority (‘GMCA’) 
Technology Fund as an emergency response 
to support disadvantaged young people 
learning from home as a result of school 
closures during lockdown through donations 
of repurposed laptops. We will continue  
to work with our Educational Outreach 
contacts to repurpose our technology  
going forwards. 

Mental health and wellbeing are incredibly 
important to us. This is reflected in our 
support of the charity Ben, the automotive 
industry’s charity aimed at providing support 
to those working in the automotive industry 
and their immediate families. Last year,  
we pledged a two-year multi-faceted 
partnership with Ben and the first stage of 
this was a donation of £55,000 at a time 
when Ben made an urgent appeal for funds. 
Ben provides much needed support to those 
who need it the most. By providing not just 
our financial support but also through our 
people providing their skills and technical 
knowledge, we hope to be able to make a 
real difference to the work that Ben does.

52

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

STRATEGIC REPORT

Environmental 
sustainability

As the world transitions to a low carbon economy, 
we expect that regulatory change and changes 
in consumer behaviour will have an impact on the 
automotive market, which will mean we need to 
develop and adapt our business. We need to give 
back more to the planet than we take out and 
protect our business from the impact of climate 
change. Our strategy is to drive change across 
our operations and our supply chain, but also 
use our capabilities and voice to influence the 
automotive industry to support urgent action  
to tackle the climate crisis. 

At Auto Trader, climate change is treated as a Board-level 
governance issue. Our newly formed Corporate Responsibility 
Committee evidences our commitment to drive improvements 
in our environmental and wider sustainability performance 
and ensure as a business we are making real progress  
with our environmental commitments. We’re committed  
to implementing the recommendations of the Task Force 
on Climate-related Financial Disclosures (‘TCFD’), fully 
embedding them over the coming year (including conducting 
climate-related scenario analysis on the impacts of 2°C and 
4°C rises in global temperatures). 

Our environmental commitments can be split into 
two main components:

1.  
Net zero 
carbon 
emissions

Our people are environmentally aware and our 
business is actively cutting our carbon emissions, 
with a goal of doing no harm to the planet through 
net zero carbon emissions. Net zero refers to the 
balance between the amount of greenhouse gas 
produced and the amount removed from the 
atmosphere. We reach net zero when the amount 
we add is no more than the amount taken away.

2.  
Supporting 
car buyers

Supporting the sale of alternative fuel vehicles 
and helping car buyers make environmentally 
friendly vehicle choices. We will use our insight  
to support the industry, aligned with the UK’s 
strategy “Road to Zero”.

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

53

Make a difference continued

Total CO2 emissions1

Scope 1

Scope 2

Total (Scopes 1 and 2)

KwH (‘000s)

Scope 3

Total (Scopes 1, 2 and 3)

Revenue

Carbon intensity2

2021

2020 restated

UK

34 

277

311

Global

45

291

336

UK

195 

392

587

Global

241

424

665

1,284

1,383

2,263

2,561

6,337

6,673

 £262.8m 

25.40

9,429 

10,094 

 £368.9m 

27.36

1.  Scopes 1 and 2 are reported in tonnes of CO2 equivalent.
2.  Absolute carbon emissions divided by revenue in millions.

Methodology

The Group is required to measure and 
report its direct and indirect greenhouse  
gas (‘GHG’) emissions by the Companies 
(Directors’ Report) and Limited Liability 
Partnerships (Energy and Carbon Report) 
Regulations 2018. The GHG reporting 
period is aligned to the financial reporting 
year. The methodology used to calculate 
emissions is based on the financial 
consolidation approach, as defined in the 
Greenhouse Gas Protocol, A Corporate 
Accounting and Reporting Standard 
(Revised Edition). Emission factors used are 
from UK Government (‘BEIS’) conversion 
guidance for the year reported. 

•  Following the Scope 3 work 

undertaken this year, 168 tonnes of 
emissions from our data centres  
have been reclassified from Scope 3 
to Scope 2 as this more accurately 
reflects the ownership of these 
assets. The previous reported figure 
for Scope 2 in FY20 was 256 tonnes.

•  Following the Scope 3 work undertaken 
this year, the FY20 Scope 3 emissions have 
been restated to include emissions from 
additional relevant Scope 3 categories 
identified. The previous reported figure 
for Scope 3 was 1,684, of which 168 has 
been reclassified to Scope 2. 

•  During FY21 our offices remained 

largely closed with our employees 
working from home. As a result, there 
was very little commuting. FY21 
includes emissions generated from 
homeworking for energy use from 
office equipment and home heating. 
We have used the base case 
calculations as set out in the 
Homeworking Emissions Whitepaper 
prepared by EcoAct, in partnership 
with Lloyds Banking Group and 
Natwest Group.

•  We have identified a small amount of 
emissions from natural gas usage  
(3 tonnes) and have included this in 
our restated and current year figures.

54

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

Our goal to reach carbon net zero
We are at the start of our carbon net zero 
journey but we are committed to making 
progress. Our focus this year has been to 
shape our climate related strategy for the 
coming year and articulate within the 
business how we can take positive steps to 
drive change in this area. We recognise the 
seriousness of the climate crisis and we have 
signed up to the UN’s “Climate Neutral Now” 
initiative and also the Science Based Targets 
initiative (‘SBTi’), committing to set ambitious 
emission reduction targets. We aim to submit 
our targets to the SBTi within the two-year 
time frame set out by the SBTi. To help us 
accurately assess and develop strategies to 
reach carbon net zero, we have undertaken 
further work to evaluate our emissions more 
comprehensively and we will use the outcome 
of this work to inform our goal to set a net 
zero target with clear interim targets to 
measure our progress. 

Our biggest direct impacts are carbon 
emissions from our use of energy. Our reported 
Scope 1 and Scope 2 include direct emissions 
from mobile combustion and indirect 
emissions from the generation of purchased 
energy. As part of our journey to transition  
to carbon net zero, this year we undertook  
a more detailed analysis of our Scope 3 
emissions. We worked with a consultancy to 
complete a Scope 3 greenhouse gas (‘GHG’) 
inventory aligned with the internationally 
recognised corporate accounting standard 
GHG Protocol and the requirements of the 
Science Based Target initiative (‘SBTi’).  
We mapped our organisational activities in 
line with the 15 Scope 3 Value Chain standard 
categories to define the relevance and 
materiality of each category to our business 
and calculated our emissions from each. 
Although we reported Scope 3 emissions in the 
prior year, this more detailed analysis has 
identified further relevant categories and so 
we have restated our prior year emissions to 
factor in these additional categories. From 
the 15 different emission categories that fall 
within Scope 3, the following have been 
identified as relevant to Auto Trader: 

•  Purchased goods and services (an 

Environmentally Extended Input Output 
database methodology was used to 
calculate the GHG footprint across total 
spend in the year)

•  Capital goods 
•  Fuel and energy related activities  

(not included in Scope 1 and Scope 2) 

•  Waste generated in operations 
•  Business travel 
•  Employee commuting 
•  Investments

With this broader understanding of our 
Scope 3 emissions, our plan in the coming 
year is to develop Science Based Targets 
(‘SBT’) that are fully compliant with the SBTi 
criteria and to establish our plan to carbon 
net zero. We choose to present a revenue 
intensity ratio as a measure of our GHGs,  
as this is a relevant indicator of our growth 
and is aligned with our business strategy.

Projects Auto Trader 
has helped  
fund through  
our partnership  
with Ecologi1

478

tonnes of carbon reduction,  
equating to:

366

long haul flights

1,429

metres squared of  
sea ice saved

Onshore wind energy generation in Taiwan
This large-scale project harnesses the 
strong prevailing winds along Taiwan’s 
western coast, developing two onshore wind 
farms (one of 103.5 MW and one of 46 MW). 
Combined, the wind farms consist of 62 
turbines which generate renewable energy 
which is delivered straight to the national 
grid. Carbon emission reductions of around 
300,000 tonnes per year therefore come 
from the displacement of fossil fuel energy 
within the grid.

As well as helping accelerate the country’s 
shift toward renewables, boosting wind 
energy production helps to lessen the 
reliance on fossil fuel imports, representing 
an economic and national security boost as 
well. In addition, the project is engaged in 
several activities that help to preserve the 
local ecosystem – such as regular beach 
clean-ups and guided tours that raise 
awareness about climate change, pollution 
and other environmental issues. The project 
has also supported the reforestation  
of a small parcel of local land, which is 
encouraging local biodiversity.

This project is verified by the Gold Standard.

Providing clean energy through 
hydropower in Kanungu, Uganda
The Ishasha Small Hydropower project 
supports a 6.6 MW hydropower station  
which is located 500 metres below the 
border of Bwindi Forest National Park on the 
Ishasha river. It harnesses water from the 
river and drops it approximately 90 metres 
through two turbines to generate 29.404 
GWh of electricity per year. This is fed into  
the Uganda grid, displacing electricity 
generated from the Uganda source mix.  
If the project activity was not implemented, 
the same amount of electricity would be 
generated from the fossil fuel power plants 
connected to the grid. Therefore the funding 
of this project directly prevents the 
equivalent of 19.03 tonnes of CO2e from 
entering the atmosphere every year.

1,182,048

miles driven in a car

1. 

 Ecologi finance carbon reduction projects around 
the world supporting two different impact-driven 
climate projects every month.

As well as providing clean energy to the grid, 
this hydropower station also enables access 
to electricity for local communities within the 
area, providing both social and economic 
benefits. Without a modern source of 
electricity, medicine and food cannot be 
refrigerated, and children cannot study at 
night or access quality learning resources. 
Providing access to electricity also 
facilitates economic growth within the 
region, supporting the growth of local 
entrepreneurs and providing potential  
for industry expansions.

This project is verified by the Verified Carbon 
Standard.

Forest protection in Northern Zimbabwe 
The Kariba REDD+ Project protects almost 
785,000 hectares of forests and wildlife on 
the southern shores of Lake Kariba, near  
the Zimbabwe-Zambia border. One of the 
largest registered REDD+ projects by area,  
it acts as a giant biodiversity corridor that 
connects four national parks and eight safari 
reserves, protecting an expansive forest and 
numerous vulnerable and endangered 
species – including the African elephant, lion, 
hippopotamus and southern ground hornbill.

Kariba REDD+ is a community-based project, 
administered by the four local Rural District 
Councils (‘RDCs’) of Binga, Nyaminyami, 
Hurungwe and Mbire, and has achieved 
Climate, Community & Biodiversity Standards 
(‘CCBS’) certification. This means that the 
project supports a range of activities beyond 
simply environmental protection, including 
promoting the independence and wellbeing 
of the local communities. Improved clinic 
amenities provide better healthcare, 
infrastructure including new roads and  
water boreholes improve daily life, and 
school subsidies are offered to the poorest 
quartile of the population. Project activities 
in conservation agriculture, community 
gardens, beekeeping training, fire 
management, and ecotourism create  
jobs and facilitate sustainable incomes, 
benefiting the entire region.

This project is verified by the Verified Carbon 
Standard and the Climate, Community & 
Biodiversity Standards.

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

55

STRATEGIC REPORT 
Make a difference continued

Our progress in 2021
We know that it will take time to reduce our 
emissions. That is why this year we started 
working with Ecologi, a UK-based non-
government organisation, to develop  
a carbon offsetting programme focused  
on a combination of high-impact social  
and community initiatives and projects to 
support tree planting, both in the UK and 
overseas. Whilst our ambition is to reach 
carbon net zero, this year we achieved 
carbon neutrality across Scope 1 and 2.  
By 31 March 2021 we offset 478.44 tonnes of 
CO2 to neutralise our Scope 1 and Scope 2 
emissions. In addition, we planted 251 trees  
in the UK and 31,183 trees overseas. Whilst  
we are on our journey to being able to set  
a carbon net zero target we will continue 
with our offsetting programme. 

As a result of the COVID-19 pandemic, our 
offices have largely been closed during the 
reporting period. Combined with minimal 
business travel we have seen a dramatic 
decrease in our Scope 1 and Scope 2 emissions 
in line with the reduction of office building 
energy consumption. However, we have also 
taken positive action to reduce our Scope 1 
and Scope 2 emissions, most notably this year 
being our migration from physical data 
centres to the cloud. Our intention is to 
completely migrate all our technology  
to public cloud providers, where we are able 
to more efficiently manage resources. 
By adopting a cloud-native approach to 
software development, we are building 
systems that are resilient, manageable,  
and observable, as well as requiring fewer 
resources to operate. This year, we made a 
50% reduction in our primary physical data 
centre space, and we expect to further 
reduce this in the next reporting period.

With our employees spending the majority of 
this year working from home rather than in the 
office, employee commuting and business 
related travel have been minimal resulting in a 
significant reduction in our Scope 3 emissions. 
Under the GHG protocol, homeworking is 
currently an optional disclosure covered in the 
Employee commuting (Category 7) section of 
Scope 3 emissions. In prior years, homeworking 
has not been material. However, in order to 
provide a credible comparison of year-on-
year total emissions, and with the significant 
scale of homeworking this year, we have 
chosen to include emissions generated as a 
result of our employees working from home 
within our Scope 3 emissions for FY21. We 
anticipate a shift to regular homeworking 
from a larger proportion of our employees 
and we will seek to include these emissions  
in future reporting periods. 

As an operator of an online marketplace,  
we have a relatively small carbon footprint. 
Our offices in London and Manchester are 
both highly graded by the BREEAM standard, 
which sets best practice standards for the 
environmental performance of buildings 

through design, specification, construction 
and operation. Our London office has an 
‘outstanding’ rating, and our Manchester 
office an ‘excellent’ rating. All our offices 
(with the exception of one subsidiary office) 
use greener energy suppliers and as our 
employees return to the office, we will 
reinstate our operational initiatives to reduce 
our emissions: we have invested in video 
conferencing equipment in our London and 
Manchester offices, installing clickshare and 
polystudio in our offices to facilitate enhanced 
virtual meetings and collaborative online 
working; the use of passive infrared sensor 
lighting in the London office which is 
activated by movement; and switching off 
electrical items while the office is closed. 

As a technology business, one of our main 
components of waste generated in 
operations (Category 5) is the disposal of 
technology equipment such as laptops. We 
are now working with local programmes to 
repurpose laptops. We have greatly reduced 
the use of paper in our offices by reducing the 
number of printers and removing waste bins 
by desks. Where possible, we have replaced 
paper-based communications with online 
digital alternatives, including marketing 
reports and communications to employees, 
customers and shareholders. 95% of our 
invoices are delivered via e-billing and nearly 
all of our supplier invoices are received by 
email. We operate recycling systems in the 
offices established with local authorities and 
recycling schemes to encourage less waste. 

Sustainability Network
We have a well-established Sustainability 
Network comprised of passionate employees 
with a goal of making life at Auto Trader  
more sustainable. The Network is sponsored 
by our Commercial Director, Ian Plummer. 
The Network meets monthly and since  
its creation has built a wider network of  
over 200 people who all now share and 
implement sustainability ideas. They aim  
to increase awareness and encourage 
positive changes for individuals, as well as  
in our offices, in a bid to reduce our overall 
environmental impact. Since the group 
started, they have made positive changes 
such as: getting rid of single use plastic 
takeaway boxes in the Manchester canteen; 
producing branded reusable water and 
coffee cups for staff to reduce single use 
plastic cups; starting a plastic recycling bag 
system to reduce people getting bags when 
they buy their lunch; and introducing more 
environmentally friendly menu options in  
the canteen and for catered lunches for 
meetings, i.e. cooking with ingredients that 
have lower food miles, less meat, and more 
vegan options. We also use Fruitful Office  
to deliver fruit to our offices each week.  
The company plants one tree in Malawi for 
every order of fruit they receive. The trees 
help the organisation to mitigate the effects 
of global warming and deforestation, 
providing incomes to local communities. 

18%

of our business has  
now been through the 
carbon literacy training

Carbon literacy
We embarked on our carbon literacy training 
early in 2019. The training is structured to 
scale our impact from global to individual. 
One of the most effective parts of the  
course is making the connections between 
individuals and the impact of climate 
change. By the end of the training our Carbon 
Heroes (what we like to call our carbon 
literate colleagues) commit to a group 
commitment focused on making climate 
positive changes within our business.  
They also make personal commitments. 
These have ranged from changing energy 
suppliers, to commuting differently and 
reducing unnecessary travel. The groups 
have been working on meat free Mondays  
in our canteen, raising carbon footprint 
awareness and looking at our business travel 
policy. We have also planted a tree in the  
UK for every person who has completed the 
carbon literacy training.

18% of our business has now been through the 
training as at 31 March 2021. We also have a 
group of accredited Carbon Heroes who will 
become our next generation of facilitators  
to ensure that more of our business can 
experience the training. We want to reach 
every person in our business so it is vital we 
continue at pace to run sessions and aim  
to train 50% of our employees over the next 
financial year. As well as training our 
employees, we also plan to support Cooler 
Projects to create a carbon literacy toolkit 
with members of the automotive retail 
industry. The toolkit will be made available  
to all retailers and the charity will also offer 
training to accredit trainers from different 
retailer businesses. 

Help car buyers make more 
sustainable vehicle choices
Our success comes from a breadth of 
expertise and we want to combine that with 
our voice to influence the automotive industry 
to support urgent action to tackle the  
climate crisis. We can also use our data and 
partnerships to upskill our customers on 
alternatively fuelled vehicles (‘AFVs’) and 
help consumers make more informed choices 
to improve outcomes for the environment.

We recognise that the automotive sector 
accounts for a significant proportion of 
global carbon emissions. In 2020, the UK 
Government announced it is bringing forward 
its ban on the sale of new petrol and diesel-
engined cars and vans from 2040 to 2030 – 
while some hybrids will be allowed until 2035. 

56

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

Growing positive sentiment  
for electric and low emissions 
vehicles

29% 

of consumers said they intend to buy an 
electric/hybrid vehicle sooner as a result  
of the ban on the sale of new petrol/diesel 
cars in 2030  

25% 

said the announcement of the new ban 
didn’t impact them as they were always 
considering buying an electric/hybrid 
before 2030

There were over 117m advert views of hybrid/
EVs during FY21, an increase of over 50% 
compared to the prior year. 

We have also introduced a new electric 
vehicle hub and regularly publish articles  
and videos on electric vehicles. Through our 
acquisition of KeeResources we now have 
data tools that enable manufacturers to 
promote their electric vehicles as a viable 
alternative to petrol and diesel engined cars 
by highlighting the total cost of ownership.

We are working with academic institutions  
to develop our understanding around 
electrification. Over the coming months we 
will support retailers through EV training and 
detailed pricing EV data as well as increasing 
our data sharing with Government and 
industry bodies to help ensure public policy  
is based on the latest insight. 

Climate Neutral Now
We have signed up to the UN’s  
“Climate Neutral Now” initiative, 
committing to contribute to 
accelerating the transformative 
change needed to reach net zero  
GHG emissions by 2050 or earlier.

Science Based Targets initiative
We have signed up to setting a science-
based target through the Science Based 
Targets initiative, committing to set 
ambitious emission reduction targets.

The sale of new electric vehicles (‘EVs’) could 
overtake petrol and diesel sales by as early 
as 2025, whilst AFVs more broadly could pass 
them even earlier, in 2024.1 

There is growing positive sentiment for 
electric and low emissions vehicles. By the 
time the Government’s ban on the sale of new 
petrol and diesel cars comes into effect in 
2030, EVs and AFVS are likely to represent as 
much as 30% and 40% respectively of the total 
British car parc. The results from our latest Car 
Buyers tracker (February 2021) showed 47% of 
recent car buyers considered an AFV in the 
car buying process (up from 40% in February 
2020). Results from our latest National 
Representative Market tracker (February 
2021) showed 29% of consumers said they 
intend to buy an electric/hybrid vehicle 
sooner as a result of the Prime Minister’s 
announcement in November 2020 to ban  
the sale of new petrol/diesel cars in 2030.2 

As a business we want to use our influence  
to help the UK achieve more environmentally 
friendly private road transport and ensure 
Auto Trader remains relevant over the next 
decade. This focus has come about as we 
have looked at evolving our core strategy 
and purpose.

Progress in 2021
Promoting the advancement of new 
technologies and cleaner, more efficient  
fuel types is an important issue for us.  
That’s why we actively support the industry’s 
efforts to increase the consumer adoption  
of AFVs. We regularly meet with various 
Government departments, including HM 
Treasury and the Department for Transport’s 
Office for Low Emission Vehicles, to share our 
data and insights to help guide policy around 
the topic; we also support the industry  
trade bodies with their initiatives. We have 
partnered with the National Franchise 
Dealers’ Association (‘NFDA’) to feature its 
Electric Vehicle Accreditations (‘EVA’) on 
autotrader.co.uk – those retailers that meet 
the strict guidelines of the initiative are  
able to include a kitemark on their adverts. 

On our marketplace, we have taken steps  
to make it easier for car buyers to search for 
AFVs by improving search filters to include 
battery range, charge time and quick charge 
time which also appears on full page adverts. 
Searches specifying a fuel type and including 
hybrid/EV in the search are steadily 
increasing, representing over 9% of total 
searches where a fuel type is specified.  
A growing number of AFV vehicles are 
available to view on Auto Trader, giving 
consumers increased choice, with an average 
of over 42,000 distinct stock items appearing 
on the site during FY21 (an increase of 80% YoY). 

 Car Buyers tracker – survey answered by car buyers who have bought in the last six months or are looking to buy in the next six months.

1. 
2.  Nationally representative tracker – survey answered by a nationally representative sample of consumers.

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

57

STRATEGIC REPORT 
Make a difference continued

Ethics and compliance

As an online marketplace, cybersecurity and 
protecting customer and consumer data  
is a primary area of focus for Auto Trader.  
The COVID-19 pandemic has led to an 
inevitable surge in the use of digital 
technologies which in turn has led to  
an increased risk in online fraud, scams, 
intrusions, and security breaches.  

As we shift to an accelerated adoption of 
digital retailing it is paramount that our 
data security infrastructure keeps pace. 

We have continued to invest heavily in data security and 
protection, and our fraud prevention, data protection and 
information security teams work vigilantly to ensure that  
the data Auto Trader processes is secure and that we 
comply with data protection legislation. Our main trading 
subsidiary, Auto Trader Limited, is FCA Authorised, and  
we have a detailed framework to ensure compliance with 
the FCA’s principles, rules and guidance. We have well 
established policies, procedures and compliance training 
to ensure that we remain the most trusted marketplace for 
vehicle buyers and operate in an ethical and compliant  
way at all times. We continue to review and strengthen our 
policies and processes in line with legislation and to meet 
new threats and challenges facing all online businesses.

58

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

Data security 
To mitigate the risk of cyber crime we 
continuously monitor the availability and 
resilience of our platform and systems, as 
well as investing in security infrastructure. 
We are currently in the process of adopting 
the National Institute of Standards and 
Technology (‘NIST’) cybersecurity framework 
to manage and reduce cybersecurity risks. 
Our Internal Auditor, Deloitte, has carried out 
a review of our approach to the development 
and implementation of the NIST framework 
to ensure we prevent, detect and respond 
appropriately to cyber attacks. 

We have a rolling internal audit programme 
which is outsourced to Deloitte, and  
includes regular reviews of cyber security, 
GDPR compliance and FCA compliance.  
Internal audit reports are reported to  
the Audit Committee and monitored to 
ensure recommendations are actioned.

We have been Payment Card Industry Data 
Security Standards (‘PCI DSS’) compliant since 
2013. Independent audits are conducted every 
two years to review our information security 
policies and processes. To maintain best 
practice, we use an external Quality Security 
Assessor to conduct annual audits. 

Security incidents are detected via security 
tools such as Palo Alto Cortext, Microsoft ATA 
and Cloudflare. Additionally, our dedicated 
security teams conduct application 
vulnerability testing and penetration testing. 
Security incidents are responded to by a 
dedicated security squad in conjunction with 
relevant teams, for example, where phishing 
is involved our Connect IT team are engaged 
in containment and clean up. 

We have fully documented processes to 
respond to any security or data incident; this 
includes informing the relevant regulatory 
bodies within specified timescales.  
All documents are reviewed and updated 
annually to ensure they accurately reflect 
current work practices and systems. 

Auto Trader uses two directories to control 
access to almost all systems. They include 
Active Directory for applications and 
services which we host and run ourselves 
and Azure Active Directory which controls 
access to cloud based systems such as 
people hub, office 365 and our public  
cloud providers. Both of these systems  
are synchronised so that changes in one  
are immediately replicated in the other 
resulting in an extremely secure approach.

All user accounts are protected by multi 
factor authentication (‘MFA’) regardless of 
device and location, providing enhanced 
authentication. Privileged user accounts 
exist using a least privilege approach 
meaning there should be full segregation  

Data security measures: homeworking
All employees have continued to work mainly from home as a 
result of the COVID-19 pandemic. We reviewed the impact of this 
on data security solutions to address the risks identified.

When layered on top of the Defender for 
endpoint that’s been deployed across 
the corporate estate, it blocks attacks 
before they reach our colleagues. This 
wasn’t in response just to COVID-19 but 
also with the increase in levels of 
ransomware attacks. 

Increased use of cloud based tools
Our policies dictate the use of  
Microsoft Teams or Slack as the 
preferred technology stack for video 
calling. We employ a detailed DPIA 
(Data Protection Impact Assessment) 
process for all new cloud solutions and 
these processes prompt a full security 
review of that solution. Where possible  
data should be stored in the EU, SSO 
(Single Sign On) should be deployed  
as standard and data transferred  
using SSL (secure sockets layer)/TLS 
(transport layer security) options only. 

Additional risks in respect of  
security, PCI compliance, data loss 
and internal controls
The introduction of the PCI Pal solution 
has mitigated the identified risks related 
to taking payments remotely. This has 
been fully assessed as part of our annual 
PCI DSS attestation of compliance and 
approved by an external Quality Security 
Assessor (‘QSA’). We continue to monitor 
all elements of security and risk to 
ensure ongoing compliance.

Unsecure personal devices – risk of 
home office networks being infected 
by malware 
Our corporate provided machines  
have a number of policies applied to 
them including endpoint firewall, 
protecting inbound connections as  
well as advanced endpoint protection 
technologies. We have advanced 
metrics/logs that bring together 
networking, endpoint, productivity 
(Office 365) and authentication to  
build up a picture of attacks that might 
take place, and each area advances  
the protection of the others. 

Increase in COVID-19 themed attacks
We use Microsoft Defender for Office 
365 to enhance our level of protection 
for email, teams, OneDrive and 
SharePoint data. This technology  
suite allows us to automate the removal 
of almost all phishing emails as well  
as malware and ransomware.  

of duties. Again these accounts have MFA 
enabled on them and have a much more 
strict access policy. We also have a number 
of security systems that monitor and 
manage the above approach including 
AlienVault, Microsoft ATA, ManageEngine  
AD Audit Plus etc.

Data privacy
Data is at the heart of everything we do and 
for that reason we take the protecting of it 
very seriously. When it comes to collecting 
and storing personal data, be that for 
consumers, customers or our employees,  
we abide by a clear set of principles. We are 
committed to ensuring that the personal 
information we collect and use is appropriate 
for the purpose, does not constitute an 
invasion of privacy and is held securely, 
responsibly and transparently in accordance 
with our Privacy Policy1. 

All Auto Trader employees are required to 
complete annual training for GDPR as part  
of our Compliance Essentials training 
programme and we have established 
processes to cover all aspects of the GDPR: 
Data Protection Impact Assessments 
(‘DPIAs’) are conducted to help identify and 
minimise any data protection risks for new or 
changed products or services; all processes 
are recorded and records of processing 
activity (‘ROPAs’) are reviewed quarterly by 
data owners. These include the lawful basis 
for process and data retention periods; our 
privacy notices are reviewed and updated 
regularly. We have separate notices for 
consumers, employees and retailers; and 
we have processes in place to respond  
to Subject Access Requests (‘SAR’) and 
Erasure requests. 

1. 

 Please see autotrader.co.uk/privacy-notice for our full Privacy Policy.

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

59

STRATEGIC REPORT 
Make a difference continued

Where required, Auto Trader obtains consent 
from consumers to gather personal data to 
service their enquiries for products, services 
or vehicles advertised on the site. Explicit 
consent (gathered separately) is also 
obtained to contact consumers for marketing 
purposes. We may pass personal data to 
third-party service providers contracted 
 to Auto Trader in the course of dealing with 
customers or employees. We carefully vet  
any third parties that we share data with, and 
they are obliged to keep it securely, and to use 
it only to fulfil the service they provide on our 
behalf. We record all instances of data loss 
and have a rigorous data breach process in 
the unlikely event one occurs. This includes 
reporting notifiable breaches to the relevant 
regulatory authorities, including the 
Information Commissioner’s Office (‘ICO’) 
and FCA, without undue delay and within 
stipulated deadlines. Where required we  
take corrective action as soon as possible.

We are yet to see any impact of Brexit in 
relation to GDPR. The Brexit transition period 
ended on 31 December 2020. As part of the 
new trade deal, the EU has agreed to delay 
transfer restrictions for at least four months, 
which can be extended to six months (known 
as the bridge). The UK Government are 
awaiting adequacy decisions from the 
European Commission. In the absence of 
adequacy decisions, at the end of the bridge 
transfers from the European Economic Area 
(‘EEA’) to the UK will need to comply with EU 
GDPR transfer restrictions. We will continue 
to monitor the ICO’s site for further guidance 
in this area.

Maintaining a trusted marketplace 
It is important to our customers and our 
consumer audience that adverts displayed 
on Auto Trader are accurate and genuine. To 
ensure consumers only see genuine adverts, 
we have a dedicated customer security 
team, working seven days a week, who 
monitor our site to identify and investigate 
adverts that are potentially fraudulent or 

misleading in price or mileage. This allows us 
to work quickly to remove adverts if deemed 
necessary. We also have an online Safety and 
Security area on our platform which offers 
tips, checklists and advice to help car buyers 
and car owners stay safe when buying and 
selling vehicles. Over 10 years ago, we 
founded an industry forum, the Vehicle Safe 
Trading Advisory Group (‘VSTAG’). VSTAG 
brings the UK’s leading online automotive 
advertising companies together with 
advisors from the Metropolitan Police,  
Get Safe Online and Action Fraud to work 
together to reduce online vehicle crime  
and help protect buyers and sellers of 
pre-owned vehicles from fraud.

Operating ethically
At Auto Trader we are committed to carrying 
out all business activities in an honest and 
open manner and strive to apply high ethical 
standards in all our business dealings. We 
believe this contributes to a fairer and honest 
marketplace where customers and consumers 
know that we can be trusted. 

We have a well established online training 
and awareness programme, provided by 
DeltaNet International, that all Auto Trader 
employees, including Board members and 
Non-Executive Directors, have to complete 
annually. The training includes compliance 
modules for information security, GDPR, 
anti-bribery and corruption, corporate 
criminal offence of facilitating tax evasion, 
anti-money laundering, modern slavery  
and whistleblowing to ensure all our 
employees remain up to date and alert  
to unethical practices and potential risks  
to our consumers or customers. 

We have implemented an Ethical Procurement 
process aligned with our commitments. When 
deciding which suppliers and partners we 
should work with, we take a holistic view; 
alignment with our values and culture is as 
important as commercial considerations.  
We encourage our suppliers and partners  

60

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

to drive their own environmental, social and 
governance efforts in line with their principles. 
We engage with our suppliers to share good 
practice, experiences and understand what 
initiatives they engage in, areas such as 
charity and community support, diversity and 
inclusion, sustainability, modern slavery and 
anti-trafficking. We continue to develop and 
look for ways to pro-actively seek supplier 
relationships with those who equally share our 
passion for contributing to the community and 
creating diversity and inclusivity within their 
own cultures and supply chains.1 We publish 
information about our supplier payment 
practices and performance. On average, we 
take 36 days (2020: 36 days) to pay our supplier 
invoices, with 96% (2020: 94%) paid within 
agreed terms during the reporting period.

At Auto Trader, we’re committed to providing 
users of our marketplace with the most 
efficient experience of buying with the 
assistance of products and services designed 
to help them choose the right car, at the right 
price, and from the right place. In the process, 
we promise to always treat customers fairly, 
which we believe is essential to our business 
in order to maintain the trust that customers 
place in our brand. As outlined in our Customer 
Charter, all customers are treated fairly  
and consistently, with transparent and 
standardised pricing and business practices.2 

We have zero tolerance to any aspect of bribery 
and corruption, both within our business and 
in our dealings with our customers, suppliers, 
partners and other third parties we deal with 
in the course of our business. We have an 
established anti-bribery and corruption policy 
and procedures in place, including reporting of 
gifts and hospitality and standard contractual 
clauses and mandatory annual training as 
part of our Compliance Essentials training 
programme. 

At Auto Trader, we actively cultivate a 
transparent and open culture, encouraging 
our employees to speak up whenever they 
have concerns or experience any serious 

malpractice or wrongdoing in our business. 
Our whistleblowing policy is important to make 
sure we maintain high ethical standards to 
ensure customer and public confidence in 
our organisation and operations. There is an 
internal reporting facility for employees to 
discuss concerns and we also operate an 
anonymous and confidential whistleblowing 
helpline through an independent organisation. 
Reports are directed to the Audit Committee 
Chair and the Company Secretary. 

FCA compliance 
Auto Trader Limited, the main trading 
subsidiary of the Group, is authorised by the 
FCA for consumer credit and insurance 
intermediary activities. Our activities primarily 
relate to providing finance and insurance 
introductions to consumers for third parties, 
be it dealers or commercial partners.

We have specialist internal resource within  
our Governance, Risk and Compliance team 
with significant experience of working in FCA 
regulated businesses, and we have developed 
a detailed governance framework to ensure 
that we comply with the principles, rules and 
guidance applicable to our activities. 

We have implemented the Senior Managers 
& Certification Regime, which came into 
effect in December 2019. Senior Managers  
at Auto Trader are Nathan Coe, Catherine 
Faiers, Jamie Warner and Claire Baty. Certain 
members of the Operational Leadership 
Team hold Certificated Functions. These 
individuals have been assessed and certified 
as Fit and Proper. All employees are subject 
to the Conduct Rules, and have received 
appropriate training and guidance. 

We have a comprehensive suite of policies, 
training and monitoring procedures to 
ensure awareness of and compliance with 
the requirements, including financial 
promotions, product change management, 
complaint handling, vulnerable customers 
and transparency. Our commitment to 
Treating Customers Fairly is outlined in our 
Customer Charter.2

Tax transparency
Auto Trader is committed to being a 
responsible taxpayer acting in a transparent 
manner at all times. Our detailed tax policy3 
includes further transparency on our 
approach to risk management and 
governance, and our attitude towards tax 
planning. In 2021, our total tax contribution 
was £106m (2020: £153m). Taxes borne by  
the Group totalled £34m (2020:£76m) and 
consist of corporation tax, employer’s  
NICs and stamp duty. Taxes collected by  
the Group totalled £72m (2020: £77m) and 
consist of PAYE deductions, employees’ 
NICs and net VAT collected.

Protecting the physical health 
and safety of our employees

A programme of ergonomic 
assessments was carried out to 
review homeworking arrangements 
and equipment was provided to those 
who needed it for an effective and 
safe homeworking environment. 

In order to create a safe space for our 
colleagues in the office environment, 
we carried out a comprehensive risk 
assessment to identify measures 
needed to achieve a COVID-19 secure 
working environment.

Protecting human rights and 
treating people fairly
Our focus on diversity and inclusion extends to 
treating all our employees and job applicants 
fairly and equally. It is our policy not to 
discriminate based on gender or gender 
identity, sexual orientation, marital or civil 
partner status, gender reassignment, race, 
religion or belief, colour, nationality, ethnic or 
national origin, disability or age, pregnancy, 
or trade union membership or the fact that 
they are a part-time worker or a fixed-term 
employee. The equal opportunities policy 
operated by the Group ensures all workers 
have a duty to act in accordance with this.

We are committed to acting ethically and 
with integrity in all our business dealings  
and relationships, and to implementing and 
enforcing effective systems and controls  
to ensure modern slavery is not taking place 
anywhere in our own business or in any of our 
supply chains. For our full Modern Slavery 
Statement please see our PLC website.4 We 
have a zero-tolerance approach to modern 
slavery and expect the same high standards 
from all our contractors, suppliers and other 
business partners. It is our policy that all of 
the Group’s facilities, products and services 
comply with applicable laws and regulations 
governing safety and quality, so that we  
can maintain a safe working environment  
for our employees, customers, visitors and 
anyone affected by our business activities. 
During the year there were no major  
injuries reported under the Reporting  
of Injuries, Diseases and Dangerous 
Occurrence Regulations. 

COVID-19 response 
Following Government restrictions and 
guidance that all staff should work from 
home where possible we recognised the 
potential practical implications and our 
continued responsibility to support the 
health and wellbeing of staff in the new 
working environment. It was important that 
we helped staff to minimise health risks by 
providing information and equipment to 
support working arrangements at home.  
A programme of ergonomic assessments  
was completed with all staff to review 
homeworking arrangements and we 
delivered office chairs, desks, monitors,  
and keyboards to those employees who 
needed that equipment for an effective  
and safe homeworking environment.

Throughout the past 12 months all working 
from the office has been voluntary and was 
really aimed at our colleagues who were 
isolated from family and friends who felt  
that they needed social interaction in a  
safe environment. The physical health and 
safety of our employees is of paramount 
importance. In order to create a safe  
space for our colleagues, we carried out a 
comprehensive risk assessment to identify 
the measures needed to achieve a COVID-19-
secure environment, which has been 
continually updated and shared with all 
employees. We designed and installed clear 
signage that was consistent across our 
offices with educational videos, introduced 
a booking system, temperature check and 
ensured all the spaces adhered to the social 
distance guidelines. With the one way 
system, hand sanitisers, repurposed 
meetings rooms, reduced capacity and 
implementing stricter cleaning routines, this 
gave us a safer environment to work from. 

1.  Please see plc.autotrader.co.uk/media/1836/ethical-procurement-2019.pdf for further information.
2.  Please see plc.autotrader.co.uk/media/1909/auto-trader-customer-charter-2020.pdf for further information. 
3.  Please see plc.autotrader.co.uk/responsibility/group-tax-strategy for further information. 
4.  Please see plc.autotrader.co.uk/media/2060/auto-trader-modern-slavery-policy-2020.pdf for further information.

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

61

STRATEGIC REPORTHow we manage risk

The Board is collectively responsible for determining the 
nature and extent of the principal risks it is willing to take  
in achieving its strategic objectives

Risk management and internal control
The Company does not have a separate Risk Committee; the Board is 
collectively responsible for determining the nature and extent of the 
principal risks it is willing to take in achieving its strategic objectives. 

The Board is also responsible for establishing and maintaining the 
Group’s system of risk management and internal controls. It receives 
regular reports from management identifying, evaluating and 
managing the risks within the business. The risk management 
framework is described below.

Our risk management framework

Risks are reviewed on an ongoing basis and are captured in a risk register, identifying the risk area,  
the likelihood of the risk occurring, the impact if it does occur and the actions being taken to manage  
the risk to the desired level. The Board’s role is to consider whether, given the risk appetite of the Group,  
the level of risk is acceptable within its strategy. 

Responsibilities

The Board
•  Overall responsibility for overseeing the Group’s 
risk management and internal control process

•  Determines the Group’s risk appetite
•  Ensures appropriate and robust systems of risk 
management and internal controls are in place 
to identify, manage and mitigate risks to the 
overall viability of the Group

Lines of defence

Audit Committee
•  Assessing the scope and effectiveness  
of the Group’s internal controls and risk 
management systems 

•  Agreeing the scope of the internal audit  

Operational Leadership Team
•  Identify, assess, monitor, manage and  
mitigate risks and exploit opportunities
•  Embedding risk management and internal 

controls as business as usual

and external audit functions, and reviewing  
their work

•  Ensuring corrective actions to mitigate  
risks and address control deficiencies

The Board  
& Audit 
Committee

Operational 
Leadership 
Team

First line:  
Operational Leadership Team

Second line:  
Oversight functions & committees

Third line:  
Independent assurance

•  Primary responsibility for day-to-day  

•  Functions: Risk and Compliance, Legal,  

•  Provide independent assurance that risk  

risk management 

•  Identifies, assesses, monitors, manages  

and mitigates risks and exploits opportunities

•  Embeds risk management and internal 

controls as business as usual

•  Design and execution of appropriate 
mitigations and internal controls 
•  Ensures actions to mitigate risks  

are implemented

•  Self-certification of operation of  

processes and controls

HR, Security, Internal Controls

•  Groups: Risk Forum; FCA Governance group, 
Trust Forum; Cyber Risk forum; Health and 
Safety Committee; Business Continuity 
Planning steering group, GDPR steering group

is being appropriately managed

•  Carried out by parties such as internal 
auditors, PCI compliance assessors  
and external auditors 

•   Identify process improvements  

•  Establish appropriate policies, provide 

and efficiencies

guidance, advice and direction on 
implementation

•  Monitor the first line of defence

62

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

Our risk management process

We recognise that effective risk management is critical to enable us to meet our strategic objectives  
and to achieve sustainable long-term growth. A four-step process has been adopted to identify,  
monitor and manage the risks to which the Group is exposed:

1

2

Identify risks
A top-down and bottom-up approach is used to 
identify principal risks across the business. Whilst the 
Board has overall responsibility for the effectiveness 
of internal control and risk management, the detailed 
work is delegated to the Operational Leadership 
Team (‘OLT’).

Assess and quantify risks
Risks are identified and evaluated to establish the root causes, 
impact and likelihood of occurrence. Risks are categorised as:
•  Contextual risks, driven by changes in the  

external environment

•  Operational risks, arising out of the existing business
•  Emerging risks relating to new initiatives or products

Effective risk 
management

Monitor and review 
The OLT is responsible for monitoring progress against 
principal risks in a continual process, in conjunction with 
the Group’s Risk and Compliance function. The Board 
reviews the Group’s risk register and assesses the 
adequacy of the principal risks identified and the 
mitigating controls and procedures adopted.

Respond to, manage and mitigate risks
The adequacy of controls and other mitigations are 
assessed. If additional mitigations are required, then  
these are implemented and responsibilities assigned.

4

2

Our risk assessment matrix

)
n
o
i
t
a
g
i
t
i

m

r
e
t
f
a
(
d
o
o
h
i
l
e
k

i

L

1

7

4

8

6

3

9

5

10

Business impact (after mitigation)

1.  COVID-19
2.  Economy, market and  
business environment 
3.  Brand and reputation
4. 
5.  Failure to innovate: disruptive 
technologies and changing 
consumer behaviours

Increased competition

IT systems and cyber security

6. 
7.  Employees
8.  Reliance on third parties
9.  Response to climate change 
10.  Regulatory and compliance

3

The Board notes the future requirement 
for UK premium listed companies to 
implement disclosures consistent  
with the Task Force on Climate-related 
Financial Disclosures (‘TCFD’) 
recommendations, or to explain why 
not. On page 92, we include a summary 
of our current progress on the TCFD 
disclosures, and we intend to evolve our 
disclosures in future years in line with the 
TCFD’s recommendations. Whilst Auto 
Trader itself has a low carbon footprint, 
we recognise that the automotive 
sector accounts for a significant 
proportion of global carbon emissions. 
As the world transitions to a low carbon 
economy, we expect that regulatory 
change and changes in consumer 
behaviour will have an impact on the 
automotive market, which will mean we 
need to develop and adapt our business. 

We have also included in our principal 
risks the risk of a failure to comply with 
regulatory requirements. As the Group 
continues its development of digital 
retailing products and services, the 
exposure to regulatory risks in respect 
of data protection and compliance 
with the Financial Conduct Authority’s 
regulations becomes more likely and 
the impact more significant, and has 
therefore been added to the list of 
principal risks.

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

63

STRATEGIC REPORT 
 
Principal risks and uncertainties

Identifying, monitoring and managing the Group’s principal risks

The Board has carried out a robust 
assessment of the principal risks facing the 
Group, including those that would threaten 
its business model, future performance, 
solvency or liquidity. This included an 
assessment of the likelihood and impact  
of each risk identified, and the mitigating 
actions being taken. Risk levels were 
modified to reflect the current view  
of the relative significance of each risk.

The principal risks and uncertainties 
identified are detailed in this section. 
Additional risks and uncertainties to the 
Group, including those that are not currently 
known or that the Group currently deems 
immaterial, may individually or cumulatively 
also have a material effect on the Group’s 
business, results of operations and/or 
financial condition.

1. COVID-19

Decrease 

Potential impact

Changes in the year

Relevant focus areas

1   2   3   4

Key mitigations

The COVID-19 pandemic has caused unprecedented 
levels of disruption to every aspect of the UK 
economy, the automotive market, our customers, 
our consumers, our suppliers, our employees and the 
way we operate our business. Between 24 March 
2020 and at various points throughout the year, the 
Government introduced measures to contain the 
spread of COVID-19 which resulted in a series of 
national and local lockdowns in the UK and Ireland. 
This impacted on many of our existing principal  
risks as follows:

•  Economy: The COVID-19 restrictions resulted  

in vehicle retailers being required to close their 
showrooms, which had an immediate impact on 
vehicle transactions and the automotive retailing 
landscape. As the restrictions eased, there was a 
risk that decreased consumer confidence could 
lead to a reduced number of transactions. These 
risks could impact our ability to generate revenue 
and collect cash from our retailer customers,  
our Manufacturer and Agency customers and 
private sellers.

•  Employees: In line with Government guidance, 
the vast majority of our workforce continued to 
work remotely during the year. There is a risk  
that this could result in an adverse impact on our 
collaborative culture and ways of working, and 
on our employees’ mental health and wellbeing. 
There is a future risk when we return to office 
working to ensure that the health of our 
employees is protected.

•  Reliance on third parties: The economic situation 

increased the risk of failure for third-party 
suppliers, which could impact our ability to 
provide services to our customers, or adversely 
affect the consumer experience leading to a loss 
in audience.

•  A crisis or major event prevents the business  
or its customers/suppliers from being able to 
operate: Any scenario, including that of a 
pandemic, in which our customers would be 
forced to close, or where our employees would 
not be able to work from our premises for 
sustained periods of time, could cause major 
disruption to our business.

•  Economy: As described more fully on pages 12 

•  Governance: We adapted our governance 

and 13, new car registrations declined 24.9% and 
used car transactions declined 15.1% in the 12 
months to March 2021. However, the UK economy 
is starting to recover, and whilst the economic 
outlook for the UK is uncertain, our current Auto 
Trader data sets show that there is a robust level 
of consumer demand in the market.

•  Employees: We seamlessly transitioned to 

working remotely by adapting our systems and 
technology to enable our employees to continue 
working collaboratively despite being at home, as 
described on page 26. We have also permanently 
introduced a new flexible working policy, which 
will enable a hybrid way of working in future. With 
health and wellbeing being paramount, initiatives 
were launched to increase employee support 
services as described on page 52. 

•  Reliance on third parties: All of our critical  

and material suppliers continued to operate 
without disruption. 

•  A crisis or major event prevents the business  
or its customers/suppliers from being able to 
operate: The business was able to continue to 
operate fully throughout the period. Our customers 
were required to close their forecourts at various 
periods throughout the year, but were able to 
continue to operate on a click and collect or home 
delivery basis. This was supported by our new 
product offerings and financial support as 
described on pages 22 and 25.

Overall, the risk level on all of the COVID-19 related 
risks has decreased during the year, and up to the 
date of this report.

arrangements so that the Board was able to 
react quickly and decisively to the situation as it 
unfolded. We established a COVID-19 response 
team with different workstreams, each focusing 
on a different aspect of impact (including 
employees, operational effectiveness, 
customers, suppliers and partners, financial 
position and viability, risks and controls).  
Key risk indicators were established to monitor 
automotive market activity, audience metrics 
and customer behaviour. 

•  Customers: In order to support our retailer 

customers and increase the likelihood of their 
future viability, we introduced a comprehensive 
support package including free advertising to 
our retailer customers whilst their showrooms 
were required to be closed; extensions to credit 
terms; new products and services to help them  
to prepare for re-opening; and an educational 
programme of webinars. 

•  Employees: From the onset of the situation,  

we have engaged with our employees through 
regular and transparent communications,  
in the form of virtual briefings from senior 
management. We closely monitored and 
adopted all Government and PHE guidelines to 
protect the physical safety of our employees, 
and implemented remote working from 17 March 
2020. We offered a full programme of support 
and resources to enable our employees to work 
remotely in an effective and collaborative way, 
including consideration of mental and physical 
wellbeing; working environment reviews;  
and training/guidelines for managers to  
support staff.

•  Reliance on third parties: We increased the  
level of scrutiny of our ongoing supplier and 
partner monitoring programmes, with a focus  
on their ability to continue to operate and their 
financial viability. 

•  Business continuity and operational resilience: 

We already had a robust Business Continuity Plan, 
managed by a cross functional steering group.  
At the start of the outbreak, we refreshed the 
plans to incorporate various scenarios, ranging 
from a single employee diagnosis, to an extreme 
case of all employees being required to work  
from home, and therefore we were in a very  
strong position to implement remote working.  
We reviewed and addressed all key person 
dependencies in the event of high staff absences. 
We also refreshed our risk assessments and 
controls to identify areas where risk may be 
increased as a result of remote working and 
adjusted the control framework accordingly.

64

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

Our growth horizons and relevant focus areas

  Core

  Adjacent

  Future

1

   Provide the best online car buying  
experience in terms of transparency,  
choice and convenience

2    Create tools and products to allow retailers 
and manufacturers to increase sales 

3

4

   Become to new cars what  
we are in used

   Embed our data and insight to enable  
buyers and retailers to make better  
and faster decisions

5

   Enable more of the transaction to be 
completed on the Auto Trader platform

2.  Economy, market and  
business environment

No change

Potential impact

Changes in the year

Relevant focus areas

1   3  

Key mitigations

There are a number of scenarios which could lead 
to a contraction in the number of new or used car 
transactions, including the COVID-19 pandemic  
(as described above in (1)); the impact of the trade 
agreement with respect to the UK’s departure 
from the EU; or supply chain disruptions. These 
could result in reduced retailer profitability, 
leading to a fall in advertising spend or a 
contraction in the number of retailers. It could 
also lead to a reduction in manufacturers’  
spend on digital display advertising. 

•  The mitigations in respect of the COVID-19 

position specifically are outlined above in (1). 

•  We monitor new and used car transactions 
closely, using data from SMMT, DVLA, and 
observing behaviour on our marketplace, and 
from engaging closely with our customers.
•  We use our own Auto Trader Retail Price Index  
and valuations data to monitor the pricing  
trends of used cars by trade sellers. 

•  We continue to diversify into related and 

adjacent activities to reduce our reliance on core 
advertising listings and to improve the resilience 
of our business model. 

•  We closely manage our cost base and operate  
on a lean basis, and have been able to respond 
swiftly to the current conditions.

As described on pages 12 and 13, new car 
registrations declined by 24.9% and used car 
transactions decreased by 15.1% in the 12 months to 
March 2021. However, the UK economy is starting  
to recover, and whilst the economic outlook for the 
UK is uncertain, our current Auto Trader data sets 
show that there is a robust level of consumer 
demand in the market.

We have not seen material evidence of 
consolidation by retailers during the year, and 
retailer numbers have only marginally fallen. 

The final Trade and Cooperation Agreement 
between the UK and the EU removed significant 
levels of uncertainty, as vehicles will be able to be 
freely traded without tariffs applying (although with 
an increased administration burden). However, the 
requirements around the Rules of Origin have the 
potential to create a barrier to trade, in particular  
in respect of the manufacture of batteries, where 
there is a lack of domestic production facilities. 

There is a current global shortage of microchips, 
which is having an impact on production for some 
brands. This may result in a temporary shortage in 
supply, impacting how much new car stock dealers 
have available to advertise, and temporarily 
slowing down the transaction cycle.

Overall, on balance, this risk has remained 
unchanged. 

3. Brand and reputation

No change

Relevant focus areas

1   2   3   4   5

Potential impact

Changes in the year

Key mitigations

Our brand is one of our biggest assets. Our 
research shows that we are the most trusted 
automotive classified brand in the UK.

Failure to maintain and protect our brand, or 
negative publicity that affects our reputation  
(for example, a data breach), could diminish the 
confidence that retailers, consumers and 
advertisers have in our products and services,  
and result in a reduction in audience and revenue.

Our research shows that Auto Trader has over 90% 
prompted brand awareness with consumers for 
new and used cars and is consistently voted as the 
most influential automotive website by consumers 
in the car buying process. 

We continue to see very low levels of fraudulent 
and misleading adverts, due to additional 
measures and monitoring techniques used by  
our security team. 

•  We have a clear and open culture with a focus  

on trust and transparency. 

•  We have a dedicated customer security team, 
who closely monitor our site to identify and 
quickly remove fraudulent or misleading adverts. 

•  We invest in new and innovative marketing 
campaigns and new ways of engaging car 
buyers to continue to maintain brand awareness, 
and to change perceptions of Auto Trader to be  
a destination for new cars as well as used.
•  Our approach to cyber security and data 
protection, as described on page 59, helps  
to protect us from the adverse impact of a 
significant data breach or cyber attack.

•  We have well developed breach reporting and 

crisis management programmes that enable us 
to identify, escalate and appropriately handle 
any emerging issues that could result in 
reputational damage.

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

65

STRATEGIC REPORTPrincipal risks and uncertainties continued

4. Increased competition

No change

Relevant focus areas

1   2   3   4   5

Potential impact

Changes in the year

Key mitigations

There are several online competitors in the 
automotive classified market, and alternative 
routes for consumers to sell cars, such as car 
buying services or part-exchange. Competitors 
could develop a superior consumer experience or 
retailer products that we are unable to replicate;  
or change focus to try to expand their range of 
stock and disrupt our market position. 

This could impact our ability to grow revenue due  
to the loss of audience or customers, or erosion  
of our paid-for business model.

The competitive landscape continues to develop, 
with new business models emerging. Big media 
players, such as Facebook, have entered the 
marketplace, mostly competing for lower-value 
private sales. Retailers and manufacturers are also 
evolving their online offerings. Our diversification 
into other adjacent activities also results in a wider 
competitor set. 

•  We have the largest and most engaged audience 
of any UK automotive site. Our investment in our 
brand helps us to protect and grow our audience, 
to ensure that we remain the most influential 
website for consumers when purchasing a vehicle. 
Despite our reduction in marketing spend, we are 
continuing to grow our relative audience share. 
•  We monitor competitor activity closely through 

During the year, we held more than a 75% share  
of minutes spent on automotive classified sites, 
and our cross platform visits grew by over 15% as 
measured by Google Analytics. The actions we 
took to support customers throughout the 
pandemic were market-leading and helped us to 
maintain our levels of retailer customers and stock.

The impact of COVID-19 has strengthened the case 
for online marketing of vehicles which has reduced 
the attractiveness of offline competitors.

monthly reporting and formal quarterly 
competitor reviews, and regularly review this  
at OLT and Board level.

•  We continue to invest in and develop our product 

offering to improve the value we offer to 
consumers, retailers and manufacturers. 

•  We work in an agile way and to date  
have responded quickly to emerging 
competitive threats.

5.  Failure to innovate: disruptive 
technologies and changing 
consumer behaviours

Slight decrease 

Relevant focus areas

1   2   3   4   5

Potential impact

Changes in the year

Key mitigations

Failure to develop and execute new products or 
technologies, or to adapt to changing consumer 
behaviour towards car buying, or ownership, could 
have an adverse impact. For example, this could 
lead to missed opportunities should we fail to be  
at the forefront of industry developments.

•  Continuous research into changing consumer 

behaviour, regular horizon scanning and 
monitoring of emerging trends, use of external 
resources where needed, and regular contact 
with similar businesses around the world.
•  Formal reviews of opportunities to disrupt  

the marketplace.

•  Ability to innovate and respond quickly due  

to our agile and collaborative way of working,  
and continuous investment in technology.

We remain at the forefront of innovation in the 
digital automotive marketplace.

At the start of the year, we launched a new data 
tool called Market Insight, designed to help 
retailers identify and adapt to market trends in 
vehicle supply and consumer demand in both  
their local and national marketplace.

During the year, we adapted our marketplace to 
further help retailers advertise their stock during 
the pandemic. We increased the size of retailer 
adverts in search listings, added COVID-19 secure 
flags for retailers who adopted safety measures 
and provided detail of home delivery and 
collection options.

We are also developing products to enable more  
of the car-buying journey to be done online.  
We have developed and launched a Guaranteed 
Part-Exchange product which digitises a core 
component of the buying journey and we are 
developing functionality to enable consumers  
to reserve a car with a retailer on Auto Trader  
and to complete finance agreements online.

66

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

Our growth horizons and relevant focus areas

  Core

  Adjacent

  Future

1

   Provide the best online car buying  
experience in terms of transparency,  
choice and convenience

2    Create tools and products to allow retailers 
and manufacturers to increase sales 

3

4

   Become to new cars what  
we are in used

   Embed our data and insight to enable  
buyers and retailers to make better  
and faster decisions

5

   Enable more of the transaction to be 
completed on the Auto Trader platform

6. IT systems and cyber security

No change

Potential impact

Changes in the year

Relevant focus areas

1   2   5  

Key mitigations

As a digital business, we are reliant on our IT 
infrastructure to continue to operate. 

Any significant downtime of our systems would 
result in an interruption to the services we provide. 

A significant data breach, whether as a result  
of our own failures or a malicious cyber attack, 
would lead to a loss in confidence by the public,  
car retailers and advertisers. 

This could result in reputational damage, loss of 
audience, loss of revenue and potential financial 
losses in the form of penalties.

We continue to make significant progress in 
migrating our applications to the cloud, which 
increases the resilience of our systems and the 
security of our data. Our aim is to get all 
applications migrated to the cloud in the next year.

•  We have a disaster recovery and business 

continuity plan in place which is regularly reviewed 
and tested. This includes the use of two data 
centres and regular back ups of data. We are well 
progressed in our migration to the public cloud.

As described more fully on page 59, during the  
year we carried out a review of the impact of 
remote working on our data security risks and 
implemented new solutions to mitigate these risks. 

As we move further along the digital retailing 
journey, our exposure to a cyber attack and the 
impact of a breach will increase. 

The constantly evolving threat of a cyber attack 
means that overall the risk level is unchanged.

•  We continuously monitor the availability and 

resilience of processing systems and services.  
If required, we can restore the availability of and 
access to systems and data in a timely manner  
in the event of a physical or technical incident.

•  We have dedicated security teams, including 
white hat hackers, and carry out regular 
penetration testing and review of threats and 
vulnerabilities. We invest in IT and security 
infrastructure to ensure our systems remain robust.

•  All of our employees are required to undertake 
annual compliance training which includes 
Information Security.

•  We have two-factor verification for all our car 

retailers and employees, to access our network.

•  We have been PCI DSS (payment card industry 
data security standard) compliant since 2013  
and use an external Quality Security Assessor  
to maintain best practice.

•  We are in the process of adopting the National 
Institute of Standards and Technology (‘NIST’) 
cybersecurity framework to manage and reduce 
cybersecurity risks.

•  We have a rolling internal audit programme 

which is outsourced to Deloitte, and includes 
regular reviews of cyber security.

7. Employees

No change

Relevant focus areas

1   2   3   4   5

Potential impact

Changes in the year

Key mitigations

Our continued success requires us to attract, 
recruit, motivate and retain our highly skilled 
workforce, with a particular focus on specialist 
technological and data skills whilst also ensuring 
that we continue to build a diverse and inclusive 
culture. Failure to do so could result in a reduction  
in employee engagement and the loss of key  
talent, and could also have a negative impact  
on business performance.

Despite the challenges posed by remote working, 
employee engagement has increased, with 93% of 
employees completing our engagement survey 
saying they are proud to work at Auto Trader. Our 
Glassdoor rating based on anonymous reviews is 
4.4 out of 5.

We continued to focus on investing in the personal 
and professional development of our colleagues 
during the year, and adapted our induction, learning 
and development programmes to be delivered 
virtually. We launched two new talent programmes; 
one focusing on Inclusive Leadership for all leaders 
across our organisation and the second a Diverse 
Talent Accelerator programme designed to support 
the progression of mid-career colleagues.

As described above in (1), COVID-19 had the 
potential to adversely impact our people and our 
culture. However, through the actions taken, this 
risk has been mitigated and therefore overall, this 
risk remains unchanged.

•  We use long-term incentive plans for our senior 

and key staff. 

•  We carry out active succession planning and 

career development plans to retain and develop 
our executives. Talent development is part of the 
Terms of Reference of the Nomination Committee.

•  We have a strong, values-led culture which is 
embedded through recruitment, induction, 
training and appraisal processes.

•  We carry out regular employee engagement 

surveys and closely monitor Glassdoor ratings. 
We have regular business updates, networks, 
guilds and all-employee conferences.

•  Refer to (1) above for the specific mitigation  

in response to the COVID-19 pandemic.

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

67

STRATEGIC REPORTPrincipal risks and uncertainties continued

8. Reliance on third parties

No change

Potential impact

Changes in the year

We rely on third parties with regard to technology 
infrastructure, supply of data about vehicles and 
their financing, and in the fulfilment of some of  
our revenue generating products, so it is important 
that we manage relationships with, and 
performance of, key suppliers. If these suppliers 
were to suffer significant downtime or fail, this 
could lead to a loss of revenue from retailer 
customers and a loss of audience due to impaired 
consumer experience.

We have improved our risk monitoring processes 
over critical and material suppliers and partners, 
and despite the risks posed by the pandemic, we 
have not experienced any material disruptions. 

During the year, we have partnered with Cox 
Automotive to provide a disposal route for our 
Guaranteed Part-Exchange product. 

With the acquisition of AutoConvert, we have 
secured ownership of the platform which will 
underpin our online finance applications journey. 

Overall, on balance this risk remains unchanged.

Relevant focus areas

1   2   5

Key mitigations

•  Where possible, we limit reliance on a single 

supplier to reduce potential single points of failure.

•  Contracts and service level agreements are in 

place with all key suppliers. New relationships go 
through a robust procurement and legal review 
process, and are subject to regular review. 
•  We carry out due diligence on our key suppliers 
and partners at the onset of the relationship  
and throughout the life of these relationships. 
This includes financial viability, resilience and 
alignment with our values and culture. Refer to (1) 
above for the increased focus and scrutiny of  
this in response to COVID-19.

•  We seek to develop strong commercial relationships 
with our partners and regularly explore ways  
of working together even more effectively.  
We monitor the performance of partners and 
suppliers to ensure continued quality and uptime.

9. Response to climate change 

Increase

Relevant focus areas

1   3

Potential impact

Changes in the year

Key mitigations

Risks associated with climate change are emerging 
as a major factor affecting the long-term resilience 
of our businesses and could impact the execution of 
our strategy. Regulatory change and environmental 
concerns from car buyers could significantly impact 
the automotive market, with demand shifting away 
from internal combustion engine (‘ICE’) vehicles 
towards electric vehicles (‘EV’). These changes 
present a risk to the continuing relevance of both  
our existing customer base and car buyers, if we  
do not adapt for these changing preferences. 

Failure to appropriately demonstrate that as a 
business we are committed and moving towards 
net zero carbon emissions could negatively impact 
our brand and also impact our ability to operate 
and/or remain relevant to our customers and 
consumers. Failure to deliver against our 
environmental commitments would undermine  
our reputation as a responsible business and may 
result in legal exposure or regulatory sanctions.  
We are at risk of new policies that seek to mitigate 
climate change or promote climate change 
adaptation, all the more so now that Governments 
are starting to legislate for net zero by 2050.

The UK Government brought forward the ban on 
the sale of new petrol and diesel cars to 2030  
which is likely to result in consumer and societal 
expectations for low carbon transport increasing 
at a faster pace. A move to EVs could mean that 
OEMs shift more quickly to a business model of 
selling direct to consumers and as the second hand 
market steadily moves towards newer electric 
models, our customers will have to evolve their 
forecourt mix accordingly. The speed at which this 
change takes place will also dictate whether there 
is an impact on the residual value of ICE vehicles 
being held by our customers. The growing 
penetration of electric vehicles and the continued 
advancement of technology has the potential to 
change the future of vehicle ownership, with the 
possibility that people pay for short-term access 
to cars as and when they need them, including 
through subscription deals and car-sharing apps.

•  We monitor consumer demand and are evolving 

our product offering to help consumers when they 
are considering purchasing an electric vehicle.  
We have partnered with the National Franchise 
Dealers’ Association (‘NFDA’) to feature its Electric 
Vehicle Accreditations (‘EVA’) on autotrader.co.uk.

•  Through our acquisition of KeeResources, we  

now have data tools that enable manufacturers 
to promote their electric vehicles as a viable 
alternative to petrol and diesel engined cars by 
highlighting the total cost of ownership.

•  A working group has been established which focuses 
on using our voice to help consumers make more 
environmentally friendly choices and identifying 
risks and opportunities in respect of climate change.

•  We actively support the industry’s efforts to 
increase the consumer adoption of AFVs.  
We regularly meet with various Government 
departments, including HM Treasury and the 
Department for Transport’s Office for Zero 
Emission Vehicles, to share our data and insights to 
help guide policy around the topic; we also support 
the industry trade bodies with their initiatives and 
are working with academic institutions to develop 
our understanding around electrification.
•  We have formed a Corporate Responsibility 
Committee to oversee our environmental 
commitments. The role of the Committee is to lend 
support, to monitor progress and provide guidance 
on our priority areas, ensuring that our targets are 
ambitious, realistic, and in the long-term interests of 
the Group, our stakeholders and the environment. 

•  We have signed up to the UN’s “Climate Neutral 

Now” Pledge and also the Science Based Targets 
initiative, committing to set ambitious emissions 
reduction targets. 

•  We have started to implement the 

recommendations of the Task Force on Climate-
related Financial Disclosures (‘TCFD’) and look to 
fully embed them over the coming year (including 
conducting climate-related scenario analysis on the 
impacts of 2°C and 4°C rises in global temperatures).
•  Our Sustainability Network is focused on making 
life at Auto Trader more sustainable through 
increasing employee awareness and driving 
impactful changes towards our journey to 
becoming carbon neutral and net zero.

68

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

Our growth horizons and relevant focus areas

  Core

  Adjacent

  Future

1

   Provide the best online car buying  
experience in terms of transparency,  
choice and convenience

2    Create tools and products to allow retailers 
and manufacturers to increase sales 

3

4

   Become to new cars what  
we are in used

   Embed our data and insight to enable  
buyers and retailers to make better  
and faster decisions

5

   Enable more of the transaction to be 
completed on the Auto Trader platform

10. Regulatory and compliance

Increase

Potential impact

Changes in the year

The Group operates in a constantly changing and 
complex regulatory environment. There is a risk that 
the Group, or its subsidiaries, fail to comply with 
these requirements or to respond to changes in 
regulations, including GDPR and the Financial 
Conduct Authority’s rules and guidance. This could 
lead to reputational damage, financial or criminal 
penalties and impact on our ability to do business.

Our strategic focus area to bring more of the car 
buying journey online has the potential to increase 
the Group’s exposure to regulatory risks, in 
particular the nature and extent of personal 
information that will be collected and in the 
execution of the online finance application journey. 

Relevant focus areas

1   5  

Key mitigations

•  We have dedicated internal expertise within the 
business who are responsible for identifying, 
assessing and responding to upcoming changes 
in laws and regulations, and we utilise external 
specialists where necessary.

•  We have developed a detailed governance 

framework to monitor our legal and regulatory 
risks, and to ensure that we comply with the 
principles, rules and guidance applicable to our 
regulated activities. These are regularly reported 
upwards to the Audit Committee and Board.
•  We have a comprehensive suite of policies, 

training and monitoring procedures to ensure 
awareness of and compliance with regulatory 
requirements, including Information Security, 
Data Protection, Financial promotions, Product 
change management, Complaints handling  
and Vulnerable customers.

•  Auto Trader Limited has implemented the FCA’s 
Senior Managers & Certification Regime, which 
came into effect in December 2019. The relevant 
individuals have been assessed and certified  
as Fit and Proper. All employees are subject to  
the FCA’s Conduct Rules, and have received 
appropriate training and guidance.

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

69

STRATEGIC REPORTPrincipal risks and uncertainties continued

A spotlight on the impact of COVID-19

Viability statement

Q&A

Addressing our stakeholders’ concerns around the global 
pandemic. Identifying, reviewing and responding to the 
impact of COVID-19 on our strategic objectives.

Q.  
How do you expect costs and 
capital returns to change post 
COVID-19? 

A. During the pandemic, we made the 
decision to reduce costs mainly through 
cutting discretionary marketing spend in 
periods where our customers were forced  
to close their forecourts. Post COVID-19,  
we do not expect to see a significant  
change to our underlying cost base as  
a result of the pandemic. 

Despite the challenging trading conditions  
of the past year, the Group has remained 
cash generative and therefore the Directors 
are recommending a final dividend for the 
year of 5.0p and the resumption of its share 
buyback programme. The Group’s long-term 
capital allocation policy remains largely 
unchanged: continuing to invest in the 
business, enabling it to grow whilst  
returning around one third of net income  
to shareholders in the form of dividends.  
Having reduced our debt position, any 
surplus cash following these activities  
will be used for share buybacks.

Q.  
How could the 2030 petrol and 
diesel car ban impact the Group?

A. As outlined in the Market overview on 
pages 12 to 15, the demand for electric 
vehicles (‘EVs’) has continued to grow  
over the past year, accelerated by the 
Government’s announcement to ban the sale 
of petrol and diesel cars by 2030. This change 
will have huge implications on the UK car parc 
and the automotive industry. 

As the UK’s largest automotive marketplace, 
we will support our manufacturer and retailer 
customers to advertise these vehicles.  
We will also support consumers with their 
research and purchase decisions through 
providing clear and transparent information, 
such as total cost of ownership data, to help 
them in their purchasing decision.

Q.  
Has COVID-19 accelerated the 
change in the move to online sales 
for vehicles and how does this 
impact you?

A. The COVID-19 pandemic has seen a 
change in consumers’ buying behaviour 
with an increasing number of transactions 
being completed online and away from 
the retailer’s physical showroom. We 
believe that many of the processes that 
currently take place offline are ready to  
be digitised and enabling more of the car 
buying journey to be done online is a key 
strategic focus for our business. This forms 
the basis of our future growth horizon.

The pace of change has increased as a 
result of the pandemic with growing 
demand from consumers for more of the 
car buying process to be available online. 
Over the past year, supporting our future 
growth horizon, we have developed and 
launched a Guaranteed Part-Exchange 
product that provides consumers with a 
convenient way to dispose of their vehicle, 
and digitises a core component of the 
buying journey. We also acquired 
AutoConvert, a finance, insurance and 
compliance software platform. The 
business’s core functionality will help us 
deliver our future finance product on  
Auto Trader, which should enable finance 
agreements to be completed online.  
We are also developing a way for 
consumers to reserve a car with a retailer 
on Auto Trader.

Q. 
How do you think retailers will 
perform over the next 12 months 
as lockdown restrictions ease? 

A. We saw good levels of consumer 
demand as we ended the year, with trends 
in audience and leads continuing to grow. 
Some pent up demand in the market should 
provide retailers with the opportunity for 
good performance over the next 12 months, 
however it is likely there may be supply 
constraints in the market, as we saw 
coming out of previous lockdowns. 

70

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

In accordance with the  
UK Corporate Governance 
Code 2018 (the ‘Code’), the 
Directors have assessed  
the prospects and viability  
of the Group over a period 
significantly longer than 12 
months from the approval of 
these financial statements.

Assessment of prospects
The Group’s overall strategy and business 
model, as set out on pages 28 to 31, and 
pages 18 and 19, respectively, are central to 
assessing its future prospects. The Group’s 
purpose is to drive change in how cars are 
bought and sold, to move more of the 
shopping process online and to enable 
retailers to digitise their businesses. 

As such, key factors likely to affect the future 
development, performance and position of 
the Group are:
•  data and technology: continuous 
investment is made in developing 
platform technologies which leads to 
improvements for consumers, retailers 
and manufacturers;

•  market position: the Group is the UK and 
Ireland’s largest digital automotive 
marketplace, with the largest volume  
of in-market car buyers and the most 
influential website a consumer visits 
when purchasing a vehicle; and

•  people: continued success and growth 
are dependent on the ability to attract, 
retain and motivate a highly skilled 
workforce, with a particular focus on 
specialist technological and data skills.

The Board has determined that a period  
of three years to March 2024 is the most 
appropriate period to provide its viability 
statement due to:
•  it being consistent with the Group’s rolling 
three-year strategic planning process;
•  it reflects reasonable expectations in 

terms of the reliability and accuracy of 
operational forecasts; and

•  projections looking out further than three 

years become significantly less 
meaningful given the pace of change  
in the digital automotive market.

The Group’s prospects are assessed 
primarily through its strategic planning 
process. This process includes an annual 
review of the ongoing plan, led by the Group 
CEO and CFO through the Operational 
Leadership Team and in conjunction with 
relevant functions. The Board participates 
fully in the annual process and has the task  
of considering whether the plan continues  
to take appropriate account of the external 
environment including technological, social 
and macro-economic changes.

The output of the annual review process is a 
set of objectives which the Group determines 
to be its focus areas, an analysis of the risks 
that could prevent the plan being delivered, 
and the annual financial budget. The latest 
updates to the plan were finalised in April 
2021, which considered the Group’s current 
position and its prospects over the 
forthcoming years.

Detailed financial forecasts that consider 
customer numbers, stock levels, ARPR, 
revenue, profit, cash flow and key financial 
ratios have been prepared for the three-year 
period to March 2024. Funding requirements 
have also been considered, with particular 
focus on the ongoing compliance with the 
covenants attached to the Group’s 
Syndicated revolving credit facility (‘RCF’).

The first year of the financial forecasts is 
based off the Group’s 2022 annual budget. 
The second and third years are prepared in 
detail and are flexed based on the actual 
results in year one. Progress against financial 
budgets, forecasts and focus areas are 
reviewed monthly by both the Operational 
Leadership Team and the Board.

The key assumptions in the financial forecasts, 
reflecting the overall strategy, include:
•  continued growth in Trade revenue as we 
develop the core advertising platform 
and we continue to invest in the online car 
buying experience;

•  growth in adjacent areas of new car and 
product developments to further embed 
our data into the industry, giving buyers 
and retailers up-to-date insight; and
•  increase in costs through salaries as the 
Group continues to grow to support and 
develop new products.

These key assumptions are reflected in the 
Group’s principal risks and uncertainties, 
which are set out on pages 64 to 69. The 
purpose of the principal risks is primarily to 
summarise those matters that could prevent 
the Group from delivering on its strategy.  
A number of other aspects of the principal 
risks – because of their nature or potential 
impact – could also threaten the Group’s 
ability to continue in business in its current 
form if they were to occur. This was 
considered as part of the assessment of  
the Group’s viability, as explained below.

Assessment of viability
The output of the Group’s strategic and 
financial planning process detailed previously 
reflects the Board’s best estimate of the future 
prospects of the business. To make the 
assessment of viability, however, additional 
scenarios have been modelled over and 
above those in the ongoing plan, based 
upon a number of the Group’s principal risks 
and uncertainties which are documented  
on pages 64 to 69. These scenarios were 
overlaid into the plan to quantify the potential 
impact of one or more of these crystallising 
over the assessment period.

While each of the Group’s principal risks has 
a potential impact and has therefore been 
considered as part of the assessment, only 
those that represent severe but plausible 
scenarios have been modelled through the 
plan. These were:

Scenario 1: continued impact from  
the pandemic 
Link to risks: COVID-19 and Economy,  
market and business environment. 
The COVID-19 global pandemic and the 
impact to the UK economy have been 
considered. Government restrictions resulted 
in the temporary closure of retailer forecourts 
and impacted on consumer buying behaviour 
for large portions of FY21. Through the 
lockdown periods, the Group provided free 
advertising for retailers to support our 
customers and maintain live stock on site.

In this scenario we assume that after the 
lessening of lockdown restrictions in April 
2021, another wave returns resulting in a 
further lockdown, closing retailer forecourts, 
that lasts for a five-month period from 
November 2021 to March 2022. Through  
this period, we have assumed that retailer 
advertising is once again made free of 
charge, resulting in a 99% decrease in  
Retailer revenue across those months.

We have also assumed a 75% decrease in 
Consumer Services revenue and an 85% 
decrease in revenue from Manufacturer  
and Agency.

Following this period, it is assumed that there 
is a recovery and the Group reverts to its 
normal charging model, however a negative 
long-term impact is expected on retailer 
numbers. Cost savings in the year have  
been assumed mainly through a reduction  
in marketing spend as well as applicable 
cost saving measures during the period of 
further lockdown.

Scenario 2: data breaches 
Link to risks: COVID-19, IT systems  
and cyber security, and Brand.
The impact of any regulatory fines has been 
considered. The biggest of these is the 
General Data Protection Regulation (‘GDPR’) 
fine for data breaches, which was enacted  
in May 2018. This scenario assumes a  
data breach resulting in the maximum  
fine, coupled with a significant level of 
reputational damage to the Group’s brand. 

As a result of the data breach, a severe 
reduction in revenue was modelled through 
Trade, resulting in an initial 50% decrease in 
revenue driven by lost retailers. An initial 40% 
decrease in Consumer Services and a 55% 
decrease in Manufacturer and Agency 
revenue was also assumed through the loss 
of consumer and partner confidence. 
Modest recovery was assumed after the 
data breach for the remainder of the 
financial year to March 2022. Marketing 

costs were increased to model a potential 
need to increase traffic. Both scenarios 
consider the biannual covenants attached 
to the Group’s Syndicated RCF ensuring 
thresholds are met. The scenarios are 
hypothetical and severe for the purpose  
of creating outcomes that have the ability  
to threaten the viability of the Group. 

The results of the stress testing 
demonstrated that due to the Group’s 
significant free cash flow, access to the 
Syndicated RCF and the Board’s ability to 
adjust the discretionary share buyback 
programme, it would be able to withstand 
the impact, remain cash generative and 
meet the obligations of the debt facility.

Viability statement
Based on their assessment of prospects and 
viability above, the Directors confirm that 
they have a reasonable expectation that the 
Group will be able to continue in operation 
and meet its liabilities as they fall due over 
the three-year period ending March 2024. 

Going concern 
The Directors also considered it appropriate 
to prepare the financial statements on the 
going concern basis, as explained in the 
Basis of preparation paragraph in note 1  
to the financial statements.

The Company’s Strategic report, set out 
on pages 2 to 71, was approved by the 
Board on 10 June 2021 and signed on  
its behalf by:

Nathan Coe 
Chief Executive Officer
10 June 2021

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

71

STRATEGIC REPORTGovernance overview

Ed Williams
Chairman

These reports explain our governance policies 
and procedures in detail and describe how we 
have applied the principles contained in the UK 
Corporate Governance Code 2018 (the ‘Code’).

Compliance with the Corporate 
Governance Code
The Company complied with all 
provisions set out in the Code for  
the period. 

Impact of COVID-19
Board meetings were held virtually 
throughout the entire year. We 
continued to operate under our 
modified governance arrangements 
throughout the earlier months of  
the financial year, with weekly calls 
enabling the Board to react quickly  
to unfolding events. Later in the year 
we returned to a more normal way  
of operating, with the return of 
monthly meetings. 

Board composition
The composition of the Board is kept 
under continual review to ensure  
that it has the skills, experience and 
balance, including gender and ethnic 
diversity, required. 

The Board comprises four independent 
Non-Executive Directors, three 
Executive Directors and myself as 
Chairman. We continue to meet  
our goal of having a Board with  
equal numbers of men and women. 
However, we acknowledge that we do 
not currently have a Director of Colour 
on the Board, and we are taking steps 
to address this. We have decided to 
appoint an additional NED, partly to 
address the lack of ethnic diversity  
on the Board, but also to prepare for 
the succession cycle that will result  
in two of our Non-Executive Directors 
reaching the end of their nine-year 
terms in 2024. The recruitment 
process is currently underway, led  
by the Nomination Committee, and 
we will announce the appointment  
as soon as we are able to. 

Board evaluation
Our Board evaluation was externally 
facilitated by Independent Audit 
Limited, who carried out our previous 
review in 2018. The review included 
observation of our virtual Board and 
Committee meetings, review of the 
papers, and completion of a detailed 
questionnaire by each Board member 
and other key stakeholders. The 
results were discussed with the Board 
and are summarised in more detail  
on page 83. 

Corporate Responsibility Committee
During the year, we created a new 
Corporate Responsibility Committee, 
which is a Board Committee, to 
support our increasing focus on  
the environmental, social and 
governance aspects of our business. 
This new Committee is tasked with 
assisting the Board in fulfilling its 
oversight responsibilities in respect  
of corporate responsibility and 
sustainability for the Company and 
the Group. The Committee’s report  
is on pages 90 to 93.

Annual General Meeting
Our Annual General Meeting (‘AGM’) 
will be held at 10:00am on Friday 17 
September 2021 at 4th Floor, 1 Tony 
Wilson Place, Manchester, M15 4FN. 
We currently intend to hold the  
AGM as a physical meeting as usual, 
however, we will be closely monitoring 
restrictions over public gatherings 
and will communicate any necessary 
changes. Myself and other Directors 
will join the meeting either in person  
or by telephone. We strongly 
encourage all shareholders to cast 
their votes by proxy, and to send any 
questions in respect of AGM business 
to ir@autotrader.co.uk.

All Directors will offer themselves  
for election or re-election by the 
shareholders at the forthcoming AGM.

Ed Williams
Chairman
10 June 2021

Key areas in this section

Board leadership and company purpose

Read more P78 

Division of responsibilities

Read more P79 

Composition, succession and evaluation

Read more P80 

Audit, risk and internal control

Read more P83 

Remuneration

Read more P83 

57%

Board independence  
as at 31 March 2021  
(excluding the Chairman)

50%

female representation on our 
Board as at 31 March 2021

72

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

A robust framework

Enabling the Board and its Committees to operate efficiently and focus on the right areas of responsibility.

The Board
Main responsibilities include:

Providing leadership for the long-term success of the Group.

Overall authority for the management and conduct of the 
Group’s business, strategy, objectives and development.

Monitoring delivery of business strategy and objectives; 
responsibility for any necessary corrective action.

Oversight of operations including effectiveness of systems  
of internal controls and risk management.

Approval of changes to the capital, corporate and/or 
management structure of the Group.

Approval of the Annual Report and Financial Statements, 
communications with shareholders and the wider  
investment community.

Approval of the dividend policy and capital policy.

Committees of the Board
The Board has established the following Committees and has delegated certain functions and tasks within their approved Terms of Reference.  
This allows the Board to operate efficiently and focus on relevant areas of its responsibilities.

The membership of each Committee and a summary of its role is below. The full Terms of Reference of each Committee are published  
on the Company’s website at plc.autotrader.co.uk/investors.

Nomination 
Committee

Audit Committee 

Corporate Responsibility 
Committee

Remuneration 
Committee

Members  
Ed Williams (Chair)

David Keens

Jill Easterbrook

Jeni Mundy

Sigga Sigurdardottir

Members  
David Keens (Chair)

Jill Easterbrook

Jeni Mundy

Sigga Sigurdardottir

Members  
Jill Easterbrook (Chair)

David Keens

Jeni Mundy

Sigga Sigurdardottir

Members  
Jeni Mundy (Chair)

Nathan Coe

Jill Easterbrook

Catherine Faiers

David Keens

Sigga Sigurdardottir

Jamie Warner

Ed Williams

Disclosure  
Committee

Members  
Nathan Coe

Jamie Warner

Claire Baty

Role and Terms  
of Reference

Role and Terms  
of Reference

Role and Terms  
of Reference

Reviews the structure, 
size and composition  
of the Board and its 
Committees, and makes 
recommendations to 
the Board. Also covers 
diversity, talent 
development and 
succession planning.

Reviews and reports to 
the Board on the Group’s 
financial reporting, internal 
control, whistleblowing, 
internal audit and the 
independence and 
effectiveness of the 
external auditors.

Assists the Board in 
fulfilling its oversight 
responsibilities in respect 
of corporate responsibility 
and sustainability for the 
Company and the Group 
as a whole.

Role and Terms  
of Reference

Responsible for all 
elements of the 
remuneration of the 
Executive Directors,  
the Chairman and  
senior employees.

Role and Terms  
of Reference

Assists the Board  
in discharging its 
responsibilities relating 
to monitoring the 
existence of inside 
information and its 
disclosure to the market.

Read more P84 

Read more P86 

Read more P90 

Read more P94 

Go online 

plc.autotrader.co.uk/
investors

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

73

GOVERNANCE 
Board of Directors

Ed Williams
Chairman

Appointed to PLC Board 
February 2015
Independent on appointment?
Yes
External appointments 
•  Baltic Classifieds Group plc
Committee memberships 
•  Nomination (Chair)
•  Corporate Responsibility

Biography
Ed was appointed as Chairman of 
Auto Trader Group plc in February 
2015. Prior to this, Ed was a Non-
Executive Director of Auto Trader 
Holding Limited from November 2010 
and Chairman from March 2014.

He was the founding Chief Executive 
of Rightmove plc, serving in that 
capacity from November 2000 until 
his retirement from the business in 
April 2013. Rightmove plc was floated 
on the London Stock Exchange in 
February 2006. Prior to Rightmove,  
Ed spent the majority of his career  
as a management consultant with 
Accenture and McKinsey & Co.  
Ed holds an MA in Philosophy, Politics 
and Economics from St Anne’s 
College, Oxford.

Biography
Nathan was first appointed to the 
Board as Chief Operating Officer 
(‘COO’) in April 2017 and as Chief 
Financial Officer (‘CFO’) in July 2017. 
Nathan was appointed Chief Executive 
Officer (‘CEO’) in March 2020, following 
the announcement of former CEO 
Trevor Mather’s retirement.

Nathan joined Auto Trader in 2007  
to oversee the transition from a 
magazine business to a pure digital 
company. Prior to his appointment  
to the Board, Nathan was the joint 
Operations Director, sharing 
responsibility for the day-to-day 
operations of the business.

Prior to joining Auto Trader, Nathan 
was at Telstra, Australia’s leading 
telecommunications company, where 
he led Mergers and Acquisitions and 
Corporate Development for its media 
and internet businesses. He was 
previously a consultant at PwC, 
having graduated from the University 
of Sydney with a B.Com (Hons).

Appointed to PLC Board 
April 2017
Independent on appointment? 
N/A
External appointments 
None
Committee memberships 
•  Corporate Responsibility 
•  Disclosure

Nathan Coe
Chief Executive Officer

Continued focus on balanced Board representation

Composition

Independence

As at 31 March 2020

As at 31 March 2021

As at 31 March 2020

As at 31 March 2021

1

4

3

1

4

3

Chairman

Independent Non-Executive Directors

Executive Directors

5

3

5

3

Percentage of independent Directors 
on the Board: 62.5%
Independent

Non-Independent

Percentage of independent Directors 
on the Board: 62.5%

74

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

 
The dates of appointment shown are the dates on which the Directors were first appointed to the Board of Auto Trader Group plc.
Any reference to pre February 2015 refers to the Group’s previous parent company, Auto Trader Holding Limited.

Appointed to PLC Board 
May 2019
Independent on appointment? 
N/A
External appointments 
None
Committee memberships 
•  Corporate Responsibility

Biography
Catherine joined Auto Trader in 
August 2017 and was appointed as 
Chief Operating Officer (‘COO’) in 
May 2019. Catherine is responsible 
for the day-to-day operations of 
Auto Trader’s business. She is also 
focused on guiding the Group’s 
strategy and development.

Prior to this, Catherine was Chief 
Operating Officer at Addison Lee, 
Corporate Development Director  
at Trainline and a Director at Close 
Brothers Corporate Finance.

Catherine graduated from the 
University of Durham with a BA  
in Economics and is a qualified 
Chartered Accountant, training  
at PwC. 

Jamie Warner
Chief Financial Officer

Catherine Faiers 
Chief Operating Officer

Biography
Jamie was appointed Chief Financial 
Officer (‘CFO’) in March 2020. Prior to 
this he was Auto Trader’s CFO-
Designate and Deputy CFO. During 
his time at Auto Trader, Jamie has 
worked in a variety of different roles 
across finance, covering commercial 
finance, financial reporting, pricing 
and investor relations.

Jamie initially worked as a freight 
derivatives broker for inter-dealer 
broker GFI. Jamie left to join a start-up 
company, Swapit, developing a 
children’s online swapping and trading 
community, that was subsequently 
acquired by Superawesome. He then 
joined Auto Trader in 2012.

Jamie graduated from Bristol 
University with a BSc in Economics and 
Economic History and is a qualified 
Chartered Management Accountant.

Appointed to PLC Board 
March 2020
Independent on appointment? 
N/A
External appointments 
None
Committee memberships
•  Corporate Responsibility 
•  Disclosure

Gender diversity

Length of tenure1

As at 31 March 2020

As at 31 March 2021

As at 31 March 2020

As at 31 March 2021

4

4

4

4

4

4

3

5

Percentage of women on the Board: 50%

Percentage of women on the Board: 50%

Men

Women

0–3 years

3–7 years

1.  Refers to period since appointment to the PLC Board.

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

75

Continued focus on balanced Board representation

GOVERNANCEBoard of Directors continued

David Keens 
Senior Independent 
Non-Executive Director

Appointed to PLC Board 
July 2015
Independent on appointment?
Yes
External appointments 
•  Ashtead Group plc
•  UP Global Sourcing Holdings plc
Committee memberships 
•  Remuneration (Chair)
•  Audit
•  Corporate Responsibility
•  Nomination

Biography
Jill was appointed as a Non-Executive 
Director to the Board on 1 July 2015.  
Jill is also a Non-Executive Director  
of Ashtead Group plc, the FTSE100 
international equipment rental 
company, and a Non-Executive 
Director of UP Global Sourcing 
Holdings plc, a FTSE small cap 
consumer goods business. 

Jill brings strong digital experience 
within retail environments to the 
Board. Previously, Jill was a member 
of the Executive Committee at Tesco 
Plc where she held a variety of senior 
roles, and was the Chief Executive 
Officer of JP Boden & Co. She also 
spent time as a management 
consultant having started her career 
at Marks & Spencer. 

Jeni Mundy 
Independent Non-Executive 
Director

76

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

Biography
David was appointed as a Non-
Executive Director on 1 May 2015. 

David was previously Group Finance 
Director of NEXT plc (1991 to 2015) and 
its Group Treasurer (1986 to 1991). 
Previous management experience 
includes nine years in the UK and 
overseas operations of multinational 
food manufacturer Nabisco (1977 to 
1986) and prior to that seven years  
in the accountancy profession.

David is a member of the Association 
of Chartered Certified Accountants 
and of the Association of Corporate 
Treasurers.

Appointed to PLC Board 
May 2015
Independent on appointment? 
Yes
External appointments 
•  J Sainsbury plc
•  Moonpig Group plc
Committee memberships 
•  Audit (Chair)
•  Corporate Responsibility
•  Nomination
•  Remuneration

Jill Easterbrook 
Independent Non-Executive 
Director

Appointed to PLC Board 
March 2016
Independent on appointment?
Yes
External appointments 
•  UK Finance Board
•  Visa UK Ltd
Committee memberships 
•  Corporate Responsibility (Chair)
•  Audit
•  Nomination
•  Remuneration

Biography
Jeni was appointed as a Non-
Executive Director on 1 March 2016.

Jeni is currently the Regional 
Managing Director UK & Ireland  
of Visa Inc. She was previously at 
Vodafone Plc (1998 to 2017). She held 
Group Director roles across product 
management and sales, as well as 
serving as Chief Technology Officer 
on the UK and New Zealand  
Executive Boards.

Jeni started her career as a 
Telecommunications Engineer  
in New Zealand and holds an MSc  
in Electronic Engineering from  
Cardiff University.

The dates of appointment shown are the dates on which the Directors were first appointed to the Board of Auto Trader Group plc.
Any reference to pre February 2015 refers to the Group’s previous parent company, Auto Trader Holding Limited.

Biography
Sigga was appointed as a Non-
Executive Director to the Board 
effective 1 November 2019.

Sigga joined Tesco Bank as Chief 
Customer Officer in November 2019. 
Sigga has worked in the financial 
services industry for 18 years, 
pioneering digital transformation at 
both American Express and Santander 
UK. Most recently, she was responsible 
for the development and launch of 
Asto, a Santander Fintech business, 
providing innovative cash flow 
solutions to small businesses. 

Sigga holds a doctorate in Leadership 
and Innovation from Manchester 
Business School, an MBA from IESE 
Business School as well as a BS 
degree in Marketing from the 
University of South Carolina. 

Appointed to PLC Board 
November 2019
Independent on appointment? 
Yes
External appointments 
•  Tesco Bank
•  Frumtak Ventures
Committee memberships 
•  Audit
•  Corporate Responsibility
•  Nomination
•  Remuneration

Sigga Sigurdardottir
Independent Non-Executive 
Director

Claire is a qualified accountant, a 
member of the Institute of Chartered 
Secretaries and Administrators and 
holds an MBA from Manchester 
Business School.

Biography
Claire joined Auto Trader in July 2015 
and is Company Secretary and Director 
of Governance. She is responsible  
for corporate governance; legal 
services; regulatory compliance; 
customer security; procurement;  
and risk management.

Claire was previously Deputy 
Company Secretary at Betfair Group 
plc and prior to that was Company 
Secretary at Centaur Media plc.

Claire Baty 
Company Secretary

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

77

GOVERNANCE 
Corporate governance statement

This corporate governance statement explains key features  
of the Company’s governance framework and how it complies 
with the UK Corporate Governance Code published in 2018  
by the Financial Reporting Council.

and so met with the Guild over videoconference four times during the 
year, covering topics such as the impact of COVID-19 on employees, 
the plans for eventual return to office working, remuneration 
(including gender and ethnicity pay gaps), and also received updates 
from the LGBT+, BAME and Women’s network guilds. The Board also 
all took part in a “reverse mentoring” event with members of our 
BAME guild in January 2021.

As well as the Guild there are already a number of established ways  
in which the Company engages with the workforce, for example, an 
annual employee engagement survey; an annual conference (held 
virtually during 2020/21); regular sharing of information from the CEO 
via regular business updates, emails and videos; and informal open 
forums. During the COVID-19 pandemic, regular check-in surveys 
have been conducted, and the results shared with the Board and 
discussed with the Employee Engagement Guild. 

Engagement with shareholders
The Board has a comprehensive investor relations programme to 
ensure that existing and potential investors understand the Company’s 
strategy and performance. As part of this programme, the Executive 
Directors give formal presentations to investors and analysts on the 
half-year and full-year results in November and June respectively. 
These updates are webcast live and then posted on the Group’s 
investor relations website and are available to all shareholders.

The results presentations are followed by formal investor  
roadshows, taking place virtually during 2020/21, and covering  
UK and overseas shareholders. 

There is also an ongoing programme of attendance at conferences, 
one-to-one and group meetings with institutional investors, fund 
managers and analysts. These meetings, which continued to be held 
on a virtual basis throughout the year, cover a wide range of topics, 
including strategy, performance and governance, but care is 
exercised to ensure that any price-sensitive information is released 
to all shareholders, institutional and private, at the same time. 
Meetings which relate to governance are attended by the Chairman 
or another Non-Executive Director as appropriate. Private 
shareholders are encouraged to give feedback and communicate 
with the Board through ir@autotrader.co.uk.

The Board receives regular reports on issues relating to share  
price, trading activity and movements in institutional investor 
shareholdings. The Board is also provided with current analyst 
opinions, forecasts and feedback from its joint corporate brokers, 
Bank of America and Numis, on the views of institutional investors on 
a non-attributed and attributed basis, and on the views of analysts 
from its financial PR agency, Powerscourt. Any major shareholders’ 
concerns are communicated to the Board by the Executive Directors.

The Chairman, the Senior Independent Director and other Non-
Executive Directors are available to meet with shareholders and 
arrangements can be made through the Company Secretary.

Introduction
This statement also includes items required by the Listing Rules and 
the Disclosure Guidance and Transparency Rules (‘DTRs’). The UK 
Corporate Governance Code (the ‘Code’) is available on the Financial 
Reporting Council website at frc.org.uk.

Compliance with the 2018 Code
The Company has complied in full with all provisions of the 2018 
Corporate Governance Code during the year. This report is 
structured to follow each of the sections of the Code:

Board leadership and company purpose 
Strategy
The Board is responsible for setting the Group’s purpose, for 
determining the basis on which the Group generates value over the long 
term and developing a strategy for delivering the objectives of the 
Group. The Strategic report, which can be found on pages 2 to 71, sets 
out the Group’s purpose, strategy, objectives and business model. 

Culture 
Auto Trader has a distinctive culture that is values-oriented and 
underpinned by a diverse and inclusive workforce. The Board plays 
an important role in ensuring that this culture remains aligned with 
our long-term strategy, in setting values, demonstrating behaviours 
consistent with these values, and in monitoring the culture and 
behaviours of the organisation. 

All employees have worked remotely since the start of the COVID-19 
pandemic in March 2020 (other than for those employees for whom 
remote working poses challenges, who have been permitted to work 
from the Group’s COVID-19 secure offices). The Board has discussed 
on a regular basis the impact of remote working on the Group’s 
culture, and in particular on our highly collaborative ways of working, 
and how this may be adapted in future as and when employees begin 
to return to the office. 

The Board receives a regular Cultural Scorecard, designed to allow 
monitoring of various cultural indicators such as staff retention, 
diversity, investment in training, absences, employee engagement 
and customer feedback. The Board receives and discusses this on  
a regular basis during Board meetings. 

Workforce engagement 
A Board Engagement Guild has been established as the core 
mechanism by which the Board engages with the workforce. The 
Board Engagement Guild comprises members from across different 
parts of the business and canvasses views and opinions from their 
colleagues to share with the Board. They are all active members  
of the Company’s other existing guilds, which cover areas such  
as family & wellbeing, diversity & inclusion and sustainability. 

The Board has decided that it is not appropriate to designate a 
specific NED to carry out this role and instead shares this role across 
all NEDs, and so the Guild meets with the Chairman and all Non-
Executive Directors (without Executive Directors or any members  
of senior management present). Despite the restrictions in place  
as a result of the COVID-19 pandemic, the Board recognised the 
importance of continuing to engage directly with the workforce,  

78

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

Annual General Meeting
At the 2020 Annual General Meeting, all resolutions were passed  
with votes in support ranging from 96.08% to 99.99%. In light of the 
restrictions over public gatherings due to COVID-19, the meeting  
was held as a closed meeting, but shareholders were encouraged  
to submit questions in advance, and to cast their votes by proxy.

The 2021 AGM will take place at 10:00am on Friday 17 September 2021 
at the Company’s registered office at 4th Floor, 1 Tony Wilson Place, 
Manchester, M15 4FN. We currently intend to hold the AGM as a 
physical meeting as usual, however, we will be closely monitoring 
restrictions over public gatherings and will communicate any 
necessary changes. Myself and the other Directors will join the 
meeting either in person or by telephone. We encourage all 
shareholders to cast their votes by proxy, and to send any questions  
in respect of AGM business to ir@autotrader.co.uk.

All proxy votes received in respect of each resolution at the AGM are 
counted and the balance for and against, and any votes withheld, are 
indicated. At the meeting itself, voting on all the proposed resolutions 
is conducted on a poll rather than a show of hands, in line with 
recommended best practice. Shareholders are encouraged to send 
any questions in respect of the AGM by email to ir@autotrader.co.uk. 
Following the meeting, responses to questions will be published on 
the website at plc.autotrader.co.uk/investors.

Results of resolutions proposed at the AGM will be published on the 
Company’s website: plc.autotrader.co.uk/investors following the AGM.

Whistleblowing
A whistleblowing policy has been adopted which includes access  
to a whistleblowing telephone service run by an independent 
organisation, allowing employees to raise concerns on an entirely 
confidential basis. Reports are directed to the Audit Committee Chair 
and the Company Secretary. The Audit Committee receives regular 
reports on the use of the service, any significant reports that have 
been received, the investigations carried out and any actions arising 
as a result.

Conflicts of interest
In accordance with the Company’s Articles of Association, the Board 
has a formal system in place for Directors to declare conflicts of 
interest and for such conflicts to be considered for authorisation.

Any external appointments or other significant commitments of  
the Directors require the prior approval of the Board. None of the 
Executive Directors has any external directorships as at the date of 
this report. The Board is comfortable that external appointments  
of the Chairman and the Non-Executive Directors do not create any 
conflict of interest. 

The Notice of the AGM can be found in a booklet which is being mailed out 
at the same time as this Annual Report. The Notice of the AGM sets out 
the business of the meeting and an explanatory note on all resolutions. 
Separate resolutions are proposed in respect of each substantive issue.

Concerns over operation of the Board
All of the Directors have the right to have their opposition to, or 
concerns over, any Board decision noted in the minutes. Directors are 
entitled to take independent professional advice at the Company’s 
expense in the furtherance of their duties, where considered necessary.

Division of responsibilities

Board roles
To ensure a clear division of responsibility  
at the head of the Company, the positions  
of Chairman and Chief Executive Officer are 
separate and not held by the same person. 

The division of roles and responsibilities 
between the Chairman and the Chief 
Executive Officer is set out in writing and  
has been approved by the Board. 

David Keens is the Senior Independent Director.

Board and Committee responsibilities
The Board has adopted a formal schedule  
of matters reserved for its approval and has 
delegated other specific responsibilities to  
its Committees. The schedule sets out key 
aspects of the affairs of the Company which 
the Board does not delegate and is reviewed 
at least annually.

Each Committee has formally approved 
Terms of Reference which are reviewed 
and approved at least annually, or more 
frequently as circumstances require. 

Details are published on our website  
at plc.autotrader.co.uk/investors.

CHAIRMAN
•  Leadership and governance of the Board.
•  Creating and managing constructive relationships between the Executive and  

Non-Executive Directors.

•  Ensuring ongoing and effective communication between the Board and its key shareholders.
•  Setting the Board’s agenda and ensuring that adequate time is available for discussions.
•  Ensuring the Board receives sufficient, pertinent, timely and clear information.

CHIEF EXECUTIVE OFFICER
•  Responsible for the day-to-day operations and results of the Group.
•  Developing the Group’s objectives, strategy and successful execution of strategy.
•  Responsible for the effective and ongoing communication with shareholders.
•  Delegates authority for the day-to-day management of the business to the Operational 

Leadership Team (comprising the Executive Directors and senior management) who have 
responsibility for all areas of the business.

NON-EXECUTIVE DIRECTORS
•  Scrutinise and monitor the performance of management.
•  Constructively challenge the Executive Directors.
•  Monitor the integrity of financial information, financial controls and systems  

of risk management.

SENIOR INDEPENDENT DIRECTOR
•  Acts as a sounding board for the Chairman.
•  Available to shareholders if they have concerns which the normal channels through  

the Chairman, Chief Executive Officer or other Directors have failed to resolve.
•  Meets with the other Non-Executive Directors without Executive Directors present.
•  Leads the annual evaluation of the Chairman’s performance.

COMPANY SECRETARY
•  Available to all Directors to provide advice and assistance.
•  Responsible for providing governance advice.
•  Ensures compliance with the Board’s procedures, and with applicable rules and regulations.
•  Acts as secretary to the Board and its Committees.

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

79

GOVERNANCECorporate governance statement continued

Composition, succession and evaluation
At the date of this report, the Board consists of the  
Non-Executive Chairman, four independent Non-Executive 
Directors and three Executive Directors.

Ed Williams was considered to be independent on appointment. 
All of the Non-Executive Directors (David Keens, Jill Easterbrook, 
Jeni Mundy and Sigga Sigurdardottir) are considered to be 
independent in character and judgement, and free of any 
business or other relationship which could materially influence 
their judgement. The Chairman’s fees and the Non-Executive 
Directors’ fees are disclosed on page 108, and they received no 
additional remuneration from the Company during the year. 
Therefore, at 31 March 2021 and to the date of this report,  
the Company is compliant with the Code provision that at least  
half the Board, excluding the Chairman, should comprise 
independent Non-Executive Directors.

Board and Committee activities in 2021
The Board makes decisions in order to ensure the long-term 
success of the Group whilst taking into consideration  
the interests of wider stakeholders, such as employees, 
consumers, customers and suppliers, and other factors as 
required of it under s172 of the Companies Act 2006. Board 
meetings are one of the mechanisms through which the 
Board discharges this duty, and in order to formalise this 
process, a stakeholder framework has been established 
which is applied to all Board papers and discussions.  
Further information about engagement with the Group’s 
stakeholders is included on pages 20 and 21.

The Board’s activities are structured through the year to 
develop and monitor the delivery of the Group’s strategy  
and financial results; to receive feedback from and engage 
with stakeholder groups such as employees, customers and 
suppliers; and to maintain a robust governance and risk 
management framework. The table opposite sets out some  
of the Board’s key activities during the year. 

0
2
0
2

i

d
e
v
e
c
e
r
s
t
r
o
p
e
r
r
a
l
u
g
e
R

April

May

June

July

Strategy

Operational

Financial

People  

and culture

Employee 

engagement

Shareholders and 

Risk and  

other stakeholders

governance

Monthly operational report 
with key achievements and 
issues in the month, view of 
the industry, competitors 
and customers. 

Monthly financial  

Monthly report of people 

report with results, KPIs, 

changes, recruitment, 

current forecast and 

resourcing needs and 

external analyst consensus.

employee engagement.

Quarterly Culture  

Scorecard monitoring.

Regular feedback from 

Approval of material 

investor meetings.

contracts.

Quarterly shareholder 

Governance and  

analysis.

regulatory updates.

Each meeting also included an update on the impact of COVID-19 on the business, customers, consumers and employees.

• Update on year end position 

• Review FY21 modified 

• Board Engagement Guild: 

• ESG strategy and 

and debt refinancing. 

Remuneration Policy for 

Impact of COVID-19 on 

governance.

• Impact of COVID-19 on the 

Executive Directors and 

employees.

financial results.

senior management.

• Focus area: Guaranteed 

Part-Exchange and Finance/
Online transactions. 
• Focus area: New car 

opportunities. 

• Review and approval of the 
mid-term financial plan for 
viability scenarios.

• Acquisition of AutoConvert.

• Purpose and strategy review. 
• Review of property strategy.

• Deep dive: Large customers 

and our approach.

• Approval of COVID-19 

customer discounts.

• Review results of shareholder 

consultation for FY21 

modified Remuneration 

Policy for Executive Directors.

• Approval of Annual Report 

• Approval of 2017 PSP out- 

and Preliminary Results.

turn, and Single Incentive 

Plan vesting for senior 

management. 

• PSP and Single Incentive Plan 

targets and grants.

• Decision to repay furlough.

• Alternative business models 

• Focus area: Stock and 

discussion. 

prominence.

September

• Strategy off-site focusing  

on digital retailing, including 
the impact on consumers, 
customers, employees  
and resources.

November

December

1
2
0
2

February

March

• Review: Update on Dealer 

Auction. 

• Review: Competitive 

landscape.

• Focus area: Guaranteed  

Part-Exchange.

• Property strategy.

• Focus area: Data strategy. 

• Pricing strategy for 2022.

• Further consideration of 

Remuneration Policy.

• Review of future dividend 

• External legal and  

policy and capital structure.

regulatory update.

• 2021 focus areas and 

operating plan.

• Acquisitions  

• Review: Audience and 
marketing activities. 
• Focus area: Launch of 

retrospective review.

Retailer Stores.

• Review of tax compliance.

• Finalise review of 

remuneration framework 

prior to shareholder 

consultation.

• Review of crisis  

management framework.

• Business continuity planning. 

• Internal audit update:  

Cyber and third party 

management.

• Review of internal and risk 

management framework  

and internal controls.

• Review of external audit 

effectiveness.

• Focus area: Digital Retailing. 

• Director and senior 

• Board Engagement Guild: 

• ESG KPIs, strategy and 

• External Board evaluation 

management salary and  

Employee check-in surveys; 

governance.

feedback and action plan.

fee reviews.

remuneration; and gender 

• Gender and ethnicity pay  

and ethnicity pay gap.

gap reporting.

• Decision in respect of the 

• Review and approval  

recommendation not to pay  

of Group risk register.

a final dividend.

• Review and approval  

• Review of future dividend 

of viability statement.

policy and capital structure.

• Board Engagement Guild: 

• Review of feedback from 

• Update in respect of 

LGBT+ and BAME.

analysts and investors from 

Competition Law.

results roadshows.

• Audit Committee: internal 

audit update.

• Review of financial 

• Future ways of working 

• Board Engagement Guild: 

• Reviewed feedback from 

• Review and approval of 

re-forecast and  

scenario plans.

post-COVID-19.

Women’s network and return 

investors and proxy advisory 

modern slavery statement.

to the office.

agencies in advance of 

• Review of insurance 

• Diversity and inclusion 

progress and actions.

• Succession planning and 

Board diversity.

• Initial review of 

Remuneration Policy. 

• Approval of half-yearly 

• Further consideration of 

Remuneration Policy.

report.

• Approval of COVID-19 

customer discounts.

Annual General Meeting 

programme.

(‘AGM’).

• Retrospective review  

• ESG strategy and governance 

of the handling of the 

including TCFD, climate 

COVID-19 crisis.

change and GHG emissions.

• Decision in respect of the 

• Review and approval  

recommendation not to  

of Group risk register.

pay an interim dividend.

• Audit planning.

80

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

 
 
 
 
 
 
 
Strategy

Operational

Financial

People  
and culture

Employee 
engagement

Shareholders and 
other stakeholders

Risk and  
governance

Monthly operational report 

with key achievements and 

issues in the month, view of 

the industry, competitors 

and customers. 

Monthly financial  
report with results, KPIs, 
current forecast and 
external analyst consensus.

Monthly report of people 
changes, recruitment, 
resourcing needs and 
employee engagement.

Quarterly Culture  
Scorecard monitoring.

Regular feedback from 
investor meetings.

Approval of material 
contracts.

Quarterly shareholder 
analysis.

Governance and  
regulatory updates.

Each meeting also included an update on the impact of COVID-19 on the business, customers, consumers and employees.

• Update on year end position 

• Review FY21 modified 

• Board Engagement Guild: 

• ESG strategy and 

and debt refinancing. 

• Impact of COVID-19 on the 

financial results.

Remuneration Policy for 
Executive Directors and 
senior management.

Impact of COVID-19 on 
employees.

governance.

• Approval of COVID-19 
customer discounts.

• Approval of Annual Report 
and Preliminary Results.

• Review results of shareholder 

consultation for FY21 
modified Remuneration 
Policy for Executive Directors.

• Approval of 2017 PSP out- 
turn, and Single Incentive 
Plan vesting for senior 
management. 

• PSP and Single Incentive Plan 

targets and grants.

• Decision to repay furlough.

• Decision in respect of the 

recommendation not to pay  
a final dividend.

• Review of future dividend 

policy and capital structure.

• Review and approval  
of Group risk register.
• Review and approval  
of viability statement.

• Board Engagement Guild: 

• Review of feedback from 

LGBT+ and BAME.

analysts and investors from 
results roadshows.

• Update in respect of 
Competition Law.

• Audit Committee: internal 

audit update.

• Future ways of working 

• Board Engagement Guild: 

• Reviewed feedback from 

• Review and approval of 

post-COVID-19.

• Diversity and inclusion 
progress and actions.
• Succession planning and 

Board diversity.
• Initial review of 

Remuneration Policy. 

• Further consideration of 
Remuneration Policy.

Women’s network and return 
to the office.

investors and proxy advisory 
agencies in advance of 
Annual General Meeting 
(‘AGM’).

• ESG strategy and governance 

including TCFD, climate 
change and GHG emissions.

modern slavery statement.

• Review of insurance 

programme.

• Retrospective review  
of the handling of the 
COVID-19 crisis.

• Decision in respect of the 
recommendation not to  
pay an interim dividend.

• Review and approval  
of Group risk register.

• Audit planning.

• Review of financial 
re-forecast and  
scenario plans.

• Approval of half-yearly 

report.

• Approval of COVID-19 
customer discounts.

• Property strategy.

• Focus area: Data strategy. 

• Pricing strategy for 2022.

• Further consideration of 
Remuneration Policy.

• Review of future dividend 

policy and capital structure.

• 2021 focus areas and 

operating plan.

• Acquisitions  

• Review: Audience and 

marketing activities. 

• Focus area: Launch of 

retrospective review.

Retailer Stores.

• Review of tax compliance.

• Finalise review of 

remuneration framework 
prior to shareholder 
consultation.

• External legal and  
regulatory update.

• Review of crisis  

management framework.
• Business continuity planning. 

• Internal audit update:  
Cyber and third party 
management.

• Review of internal and risk 
management framework  
and internal controls.
• Review of external audit 

effectiveness.

• Focus area: Digital Retailing. 

• Director and senior 

management salary and  
fee reviews.

• Gender and ethnicity pay  

gap reporting.

• Board Engagement Guild: 
Employee check-in surveys; 
remuneration; and gender 
and ethnicity pay gap.

• ESG KPIs, strategy and 

governance.

• External Board evaluation 
feedback and action plan.

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

81

April

May

• Review and approval of the 

mid-term financial plan for 

viability scenarios.

June

• Acquisition of AutoConvert.

• Focus area: Guaranteed 

Part-Exchange and Finance/

Online transactions. 

• Focus area: New car 

opportunities. 

• Purpose and strategy review. 

• Deep dive: Large customers 

• Review of property strategy.

and our approach.

July

• Alternative business models 

• Focus area: Stock and 

discussion. 

prominence.

September

• Strategy off-site focusing  

on digital retailing, including 

the impact on consumers, 

customers, employees  

and resources.

• Review: Update on Dealer 

Auction. 

• Review: Competitive 

landscape.

• Focus area: Guaranteed  

Part-Exchange.

November

December

February

March

GOVERNANCE 
 
 
 
Corporate governance statement continued

Board and Committee meetings and attendance
Board meetings are planned around the key events in the corporate 
calendar, including the half-yearly and final results, the Annual 
General Meeting (‘AGM’), and a strategy meeting is held each year.

In months where there is no Board meeting, a financial update call is held 
at which the Board discusses results with operational management. 
Directors usually spend a day visiting customers; however, this was 
not possible in 2020/21, due to COVID-19 restrictions, and so instead 
there was a customer in attendance at one of the Board meetings. 

During the year, the Chairman and Non-Executive Directors have met 
without Executive Directors present. In addition, the Non-Executive Directors 
have met without the Chairman and the Executive Directors present. 

The Board as a whole is updated, as necessary, in light of any 
governance developments as and when they occur, and there is an 
annual Legal and Regulatory Update provided as part of the Board 
meeting. All Directors are required to complete our annual compliance 
training modules covering anti-bribery, anti-money laundering, data 
protection, information security and other relevant subjects. As part  
of the Board evaluation, the Chairman meets with each Director to 
discuss any individual training and development needs.

Information and support available to Directors
Full and timely access to all relevant information is given to the 
Board. For Board meetings, this consists of a formal agenda, minutes 
of previous meetings and a comprehensive set of papers including 
regular operational and financial reports, provided to Directors in a 
timely manner in advance of meetings.

Attendance at meetings

Nomination 
Committee

Audit 
Committee

Board

Corporate 
Responsibility 
Committee

Remuneration 
Committee

All Directors have access to the advice and services of the Company 
Secretary, Claire Baty. The appointment or removal of the Company 
Secretary is a matter for the whole Board. 

Number of 
scheduled 
meetings held

Director
Ed Williams

11/11

11/11
Nathan Coe
Catherine Faiers 11/11

Jamie Warner

David Keens

Jill Easterbrook

Jeni Mundy 

Sigga 
Sigurdardottir

11/11

11/11

11/11

11/11

11/11

11

4

4

4/4

N/A
N/A

N/A

4/4

4/4

4/4

N/A

N/A
N/A

N/A

4/4

4/4

4/4

4/4

4/4

2

2/2

2/2
2/2

2/2

2/2

2/2

2/2

2/2

9

N/A

N/A
N/A

N/A

9/9

9/9

9/9

8/91

1. 

 Sigga Sigurdardottir was unable to attend one meeting due to other commitments; 
but had an opportunity to feed comments in to the Remuneration Committee 
Chair prior to the meeting.

During 2020/21, there were two additional scheduled Board meetings, 
in order for the Board to consider key financial decisions in respect of 
the impact of COVID-19. Furthermore, in addition to the scheduled 
Board meetings detailed above, regular weekly Board calls and  
ad hoc calls took place throughout the year relating to COVID-19.

Time commitment
Any external appointments or other significant commitments of the 
Directors require the prior approval of the Board. None of the 
Executive Directors have any external directorships as at the date of 
this report. The Board is comfortable that external appointments of 
the Chairman and the Non-Executive Directors do not impact on the 
time that any Director devotes to the Company.

Induction and development
All newly appointed Directors receive an induction briefing on their 
duties and responsibilities as Directors of a publicly quoted company. 
There is a formal induction programme to ensure that newly 
appointed Directors familiarise themselves with the Group and its 
activities, either through reading, meetings with the relevant member 
of senior management or through sessions in the Board meetings. 

The majority of Board meetings contain a presentation from senior 
management on one of the focus areas for the year. Specific 
business-related presentations are given to the Board by senior 
management and external advisors when appropriate – refer to the 
table of activities on pages 80 and 81. 

All Directors are offered the opportunity to meet with customers and 
take part in sales calls to understand the business from a customer’s 
perspective, or to take part or observe focus groups with consumers 
who use our website. All Directors receive regular newsletters from 
our sales and service team to ensure they are kept informed of the 
latest customer dialogue and sentiment.

82

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

Appointments to the Board
The Board has established a Nomination Committee, chaired by  
Ed Williams, with all other members comprising independent 
Non-Executive Directors. The main responsibilities of this Committee 
are to keep under review the structure, size and composition of the 
Board and its Committees; to identify and nominate candidates for 
appointment to the Board; and to ensure that there are formal and 
orderly succession plans in place. The work of the Committee is 
described on pages 84 and 85.

The Board and its Committees have an appropriate balance of skills, 
experience and knowledge of the Group to enable them to discharge 
their respective duties and responsibilities effectively in accordance 
with main principle K of the Code. Biographies of all members of the 
Board appear on pages 74 to 77.

Election of Directors
The Board can appoint any person to be a Director, either to fill a 
vacancy or as an addition to the existing Board. Any Director so 
appointed by the Board shall hold office only until the next AGM and 
shall then be eligible for election by the shareholders. The AGM 
Notice sets out the specific reasons for reappointing each Director.

Tenure of Chair
The 2018 UK Corporate Governance Code contains a provision that 
the Chairman should not remain in post beyond nine years from the 
date of their first appointment to the Board. Ed Williams joined the 
Auto Trader business as a Non-Executive Director in November 2010 
when it was under private ownership. He joined the Auto Trader 
Group plc Board in February 2015 and the Company listed on the 
London Stock Exchange in March 2015.

As disclosed in previous Annual Reports, the Nomination Committee, 
led by David Keens as Senior Independent Director, considered this 
change in the Code and consulted with the FRC. The understanding of 
the Committee and the Board is that the nine-year period commences 
on the date that Auto Trader listed on the London Stock Exchange. The 
nine-year period for Ed Williams therefore runs to March 2024. However, 
it should be noted that these comments are made in reference to the 
maximum term stipulated in the new Code and do not commit the 
Company or Ed Williams to him remaining as Chairman until 2024.

Letters of appointment
The Chairman and the Non-Executive Directors have letters of 
appointment which are available for inspection at the registered 
office of the Company during normal business hours and at the place 
of the AGM from at least 15 minutes before and until the end of the 
meeting; or on request from ir@autotrader.co.uk. These letters set out 
the expected time commitment from each Director. Non-Executive 
appointments to the Board are for an initial term of up to three years. 
Non-Executive Directors are typically expected to serve two 
three-year terms, although the Board may invite the Director to  
serve for an additional period. 

Board evaluation and effectiveness
The Board engaged Independent Audit Limited to facilitate an external evaluation of the Board, Committees and individual Directors during 
the year. This included review of Board and Committee papers, observation of Board and Committee meetings and completion of a 
questionnaire by each of the Board Directors and members of senior management. The draft findings were discussed with the Chairman  
and then presented to the Board in March 2021.

In addition, an assessment of the Chairman’s performance was carried out, led by the Senior Independent Director, and feedback was 
provided to him individually. Overall, the results showed that the Board and its Committees continue to operate well, and that each individual 
Director continues to make an effective contribution.

AREAS OF STRENGTH

AREAS FOR IMPROVEMENT 

The Board is good at overseeing how far the culture is in line  
with its expectations, and the positive impact of the Employee 
Engagement Guild was noted. 

The Board has successfully set out clear strategic goals,  
and does a good job at balancing its focus on the short- versus  
the long-term strategy. The Board is good at monitoring 
performance against strategy and assessing Auto Trader’s 
underlying financial health.

The Board navigated the COVID-19 pandemic well, meeting 
frequently and flexibly to react to events, with the risk 
management and oversight of risk working well. 

The Board has a non-traditional, informal approach to Board 
meetings and a high level of trust, transparency and open debate. 

There were certain areas identified where the focus of agenda and 
discussions could be increased, including ESG, talent development, 
oversight of the regulated business and cyber risks. These will be 
built into future agenda planning.

Whilst the Operational Leadership Team do regularly attend Board 
and Committee meetings, participation could further improve by 
bringing the right managers into the room so that the Board hears 
directly from those responsible. Attendance will be widened in 
future meetings. 

Whilst in general, the Board has adapted to virtual meetings well, 
these could be improved further. Post-pandemic, the Board will 
adopt a hybrid approach to make the best use of technology, 
maintain flexibility and optimise in-person time.

The structure of Board discussions could be improved, by ensuring 
that the papers set out upfront the main areas that management 
would like the Board to consider, by upfront gathering of questions 
from the Board, and by reviewing the balance of time between 
presentations and debate.

Audit, risk and internal control 
The Board has established an Audit Committee, chaired by David 
Keens and comprised entirely of independent Non-Executive 
Directors. The Chairman is not a member of the Committee. The 
Committee has defined Terms of Reference which include assisting 
the Board in discharging many of its responsibilities with respect to 
financial and business reporting, risk management, internal control, 
internal audit and external audit. The work of the Committee is 
described on pages 86 to 89.

Financial and business reporting
Assisted by the Audit Committee, the Board has carried out a review 
of the 2021 Annual Report and considers that, in its opinion, the report 
is fair, balanced and understandable and provides the information 
necessary for shareholders to assess the Company’s position and 
performance, business model and strategy. Refer to the Report of the 
Audit Committee on pages 86 to 89 for details of the review process.

See pages 70 and 71 for the Board’s statement on going concern and 
the viability statement.

Risk management and internal control
The Company does not have a separate Risk Committee; the Board is 
collectively responsible for determining the nature and extent of the 
principal risks it is willing to take in achieving its strategic objectives. 

The Board acknowledges its responsibility for establishing and 
maintaining the Group’s system of risk management and internal 
controls and it receives regular reports from management 
identifying, evaluating and managing the risks within the business. 
The system of internal controls is designed to manage, rather than 
eliminate, the risk of failure to achieve business objectives and can 
provide only reasonable, and not absolute, assurance against 
material misstatement or loss. 

The processes in place for assessment, management and monitoring 
of risks are described in Principal risks and uncertainties on pages  
64 to 69.

The Audit Committee reviews the system of risk management and 
internal controls through reports received from management, along 
with others from internal and external auditors. Management 
continues to focus on how internal controls and risk management 
can be further embedded into the operations of the business and on 
how to deal with areas of improvement which come to the attention 
of management and the Board.

The Board, assisted by the Audit Committee, has carried out a  
review of the effectiveness of the system of risk management and 
internal controls during the year ended 31 March 2021 and for the 
period up to the date of approval of the consolidated financial 
statements contained in the Annual Report. The review covered all 
material controls, including financial, operational and compliance 
controls and risk management systems. The Board considered the 
weaknesses identified and reviewed the developing actions, plans 
and programmes that it considered necessary. The Board confirms 
that no significant weaknesses or failings were identified as a result 
of the review of effectiveness.

Remuneration 
The Board has established a Remuneration Committee, chaired by  
Jill Easterbrook and comprised entirely of independent Non-Executive 
Directors. The Remuneration Committee is responsible for determining 
the Remuneration Policy, and for setting remuneration for the Executive 
Directors, the Chairman and senior employees; for monitoring the 
remuneration policies for the wider organisation; and for ensuring 
the alignment of reward with the culture of the organisation. 

The work of the Committee is described on pages 94 to 113.

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

83

GOVERNANCEReport of the Nomination Committee

Reviewing the Board’s size and composition, 
and ensuring effective succession planning 
for the business

We have a continual formal succession 
planning process to ensure orderly succession 
for the Board and senior management. 

Ed Williams
Chair of the  
Nomination Committee

100% 

meeting attendance 
by all Committee 
members

4 

meetings were 
held during  
the year

Overview

•  Composed of the Chairman and four independent 

Non-Executive Directors.

•  At least one meeting held per year.
•  Meetings are attended by the Chief Executive Officer 

and other relevant attendees by invitation. 

Our progress in 2021

•  Review and updating of formal succession plans for 
the Chairman, Non-Executive Directors, Executive 
Directors and senior management.

•  Decided to start the recruitment process to appoint  
an additional independent Non-Executive Director.

•  Held an externally facilitated Board evaluation  

and reviewed the results.

Focus areas for 2022

•  Appointment of an additional Non-Executive Director.
•  Following up on the Board evaluation recommendations.
•  Continue to monitor Board and senior management 

succession in the context of the Company’s  
long-term strategy.

Member

Ed Williams (Chair) 
David Keens 

Jill Easterbrook 

Jeni Mundy 

Sigga Sigurdardottir

Meetings attended/
total meetings held

Percentage of
meetings attended

4/4
4/4

4/4

4/4

4/4

100%
100%

100%

100%

100%

Board of Directors P74 

For more information on the Committee’s Terms of Reference, visit: 
plc.autotrader.co.uk/investors

84

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

Dear shareholders,
I am pleased to present the Report of the Nomination Committee  
for 2021.

Role of the Committee
The Committee reviews the structure, size and composition of the 
Board and its Committees, and makes recommendations to the 
Board for appointments to the Board. The Committee is responsible 
for ensuring that there are formal and orderly succession plans in 
place for the members of the Board. 

How the Committee operates
All members of the Committee are independent Non-Executive 
Directors. The Chairman of the Board chairs all meetings of the 
Committee unless they relate to the appointment of his successor  
or such other matters in which he may have a potential conflict of 
interest. For those meetings, the Senior Independent Director (‘SID’)  
is invited to take the Chair unless the SID is in contention for the role  
or also has a potential conflict of interest.

The Committee meets at least once a year, and on an ad hoc basis as 
required. Only members of the Committee have the right to attend 
meetings; however, the Chief Executive Officer attends for all or part 
of meetings so that the Committee can understand his views, 
particularly on key talent within the business.

Succession planning 
The Committee believes that effective succession planning is critical 
to the Company’s long-term success. We have a continual formal 
succession planning process to ensure orderly succession for the 
Board and senior management. 

During the year, the Committee has updated and developed the formal 
succession plans for the Board, including the Chairman, Non-Executive 
Directors, Executive Directors and senior management. In reviewing  
our succession plans for Non-Executive Directors, the Committee has 
looked ahead to 2024 which is nine years after our IPO and will therefore 
represent a time of inevitable change. The Committee plans to enlarge 
the Board and stagger new appointments over the coming years in 
order to maintain the independence of our Non-Executive Directors,  
to achieve a more staggered renewal cycle in future and to provide 
opportunities to increase diversity on the Board. 

Appointment of Non-Executive Director
The Committee keeps under continual review the size and 
composition of the Board including its gender and ethnic diversity, 
and the skills, knowledge and experience required of the Board in  
the context of the Group’s strategy. Taking into consideration the 
need to enlarge the Board as part of an orderly succession plan for 
the current Non-Executive Directors, and the need to improve the 
ethnic diversity of the Board, the Committee has identified a need 
to appoint an additional independent Non-Executive Director 
during 2021, and has commenced a search, which is being led by  
the Committee. A comprehensive candidate search brief has been 
agreed, including the industry skills, knowledge and experience 
required, and taking into consideration the benefits of diversity  
on the Board, and an external executive recruitment consultant,  
Ivy Street, has been engaged (with whom the Group has no  
other relationship).

The shortlisted candidates will meet with members of the Board, 
which will include an assessment of candidates in the context of 
the expected values and behaviours of Board members. At the 
date of this report, this process is underway, and the Committee 
hopes to be able to recommend its preferred candidate to the 
Board shortly.

Policy on appointments to the Board
A priority for the Committee has been, and will continue to be, 
ensuring that members of the Board collectively possess the broad 
range of skills, expertise and industry knowledge, and business and 
other experience necessary for the effective oversight of the Group.

Appointments are made on merit, against objective criteria and with 
due regard to the benefits of diversity on the Board. The Committee 
takes account of a variety of factors before recommending any new 
appointments to the Board, including relevant skills to perform the 
role, experience, knowledge and diversity, including gender and 
ethnic diversity.

At the end of our financial year, 50% of the Board Directors were 
women, in excess of the target set by the Hampton-Alexander 
Review. At a leadership level, 40% of the Operational Leadership 
Team (‘OLT’) and 34% of the OLT’s direct reports were women, a 
combined total of 35%, which means that we were close to meeting 
the Hampton-Alexander Review recommendations in its final  
year. We acknowledge that we do not currently have a Director  
of Colour on the Board, and therefore we do not currently meet  
the recommendations of the Parker Review. We are taking steps  
to address this as described above.

We are committed to improving diversity at all levels of the business. 
However, we recognise that there is more work to be done, and that 
women and employees from a BAME background continue to be 
underrepresented in senior management positions and throughout 
the organisation, and to this end we have now set a three-year PSP 
target to improve the gender and ethnic diversity of our leadership 
and the organisation as a whole, as described more fully in the 
remuneration report on page 107.

Board evaluation
During the year, there was an externally facilitated Board evaluation. 
The review and recommendations are described in detail on page 83 
of the corporate governance statement.

Election and re-election of Directors 
In accordance with the UK Corporate Governance Code, all Directors 
will retire and offer themselves for election or re-election to the 
Board. Since the last report, David Keens, Jill Easterbrook and I have 
all entered into our third three-year term, following confirmation by 
the Committee and Board that they are satisfied that all Directors 
continue to be effective in, and demonstrate commitment to, their 
respective roles on the Board and that each makes a valuable 
contribution to the leadership of the Company. The Board therefore 
recommends that shareholders approve the resolutions to be 
proposed at the 2021 AGM relating to the election and re-election  
of the Directors.

I welcome any questions in respect of the work of the Committee, 
which can be submitted to ir@autotrader.co.uk.

Ed Williams 
Chair of the Nomination Committee 
10 June 2021

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

85

GOVERNANCEReport of the Audit Committee continued
Report of the Audit Committee

Monitoring the integrity of financial reporting, 
related internal controls and the effectiveness 
of the internal and external audit

4 

meetings were held 
during the year

100% 

meeting attendance 
by all Committee 
members

Overview

•  Composed of four independent Non-Executive Directors.
•  David Keens is considered by the Board to have recent 
and relevant experience. All members have significant 
commercial and operating experience in consumer 
and digital businesses.

•  At least three meetings held per year.
•  Meetings are attended by the Chairman, CEO,  

COO, CFO, internal auditors and external auditors  
by invitation.

Activities in 2021

•  Assess the Group’s going concern and viability 
statements, including the impact of COVID-19.
•  Review the impact of COVID-19 on the financial 
statements, including revenue recognition, 
recoverability of receivables and impairment  
of assets.

•  Discuss key areas of financial judgement, including  

the acquisition of AutoConvert.

•  Change of external audit partner and evaluation  
of the effectiveness and independence of audit.
•  Review the effectiveness of internal audit, internal 

controls and risk management.

Planning for 2022

•   Agree with KPMG any changes for their 2022 audit.

How we manage risk P62 

We reviewed the content of the Annual Report, 
including the impact of COVID-19 on the recognition 
of revenue; recoverability of receivables; 
impairment of assets; and the assumptions  
and scenarios in the viability statement.

David Keens
Chair of the  
Audit Committee

Member

David Keens (Chair) 
Jill Easterbrook 

Jeni Mundy 

Sigga Sigurdardottir

Meetings attended/
total meetings held

Percentage of
meetings attended

4/4
4/4

4/4

4/4

100%
100%

100%

100%

For more information on the Committee’s Terms of Reference, visit: 
plc.autotrader.co.uk/investors

86

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

Dear shareholders,
This is my seventh report to shareholders since the IPO of Auto Trader 
in 2015. The Committee is comprised entirely of independent 
Non-Executive Directors. I fulfil the requirement for a Committee 
member to have recent and relevant financial experience, and  
all members (and therefore the Committee as a whole) have 
competence in consumer and digital businesses. 

The Board approves the Terms of Reference and duties of the 
Committee, which include monitoring the integrity of the Group’s 
financial reporting; effectiveness of the internal control and risk 
management framework; internal audit; and the independence  
and effectiveness of external audit. Our internal audit function is 
outsourced to Deloitte LLP, who provide us with specialist expertise  
in delivering a risk based rolling review programme. 

Our external auditors, KPMG LLP, and internal auditors regularly 
attend Audit Committee meetings. Our Chairman, Chief Executive 
Officer, Chief Operating Officer, Chief Financial Officer and other 
members of management attend by invitation.

The Committee has reviewed the content of the Annual Report, 
including the impact of the Group’s response to COVID-19 on the 
recognition of revenue; recoverability of receivables; impairment of 
assets; and the assumptions and scenarios in the viability statement. 
The Annual Report explains our strategy, financial performance and 
position in a way which we believe is fair, balanced and understandable.

Whilst this Report of the Audit Committee contains some of the 
matters addressed during the year, it should be read in conjunction 
with the external auditor’s report starting on page 118 and indeed the 
Auto Trader Group plc financial statements in general.

At the 2020 AGM, shareholders approved the re-appointment of KPMG 
as our external auditors. During the year, there was a change of audit 
partner, who I made enquiries of and met with prior to the transition. 
The Committee has carried out a review of the effectiveness and 
independence of KPMG and has recommended to the Board that 
they are re-appointed at the 2021 AGM.

David Keens 
Chair of the Audit Committee 
10 June 2021

Financial reporting 
The primary role of the Committee in relation to financial reporting is to review and monitor the integrity of the financial statements, including 
annual and half-year reports, result announcements, dividend proposals and any other formal announcement relating to the Group’s 
financial performance.

The Committee assessed the accounting principles and policies adopted, and whether management had made appropriate estimates and 
judgements. In doing so, the Committee considered management reports and the basis of judgements made. The Committee reviewed 
external audit reports on the 2021 half-year statement and 2021 Annual Report.

Description of significant area

Audit Committee action

Going concern and viability statement
The Directors must satisfy themselves as to the Group’s viability and 
confirm that they have a reasonable expectation that it will continue to 
operate and meet its liabilities as they fall due. The period over which the 
Directors have determined it is appropriate to assess the prospects of 
the Group has been defined as three years. In addition, the Directors 
must consider if the going concern assumption is appropriate.

Revenue recognition
Revenue recognition for the Group’s revenue streams is not  
complex. However, this remained an area of focus due to the  
large volume of transactions and as revenue is the largest  
figure in the income statement.

The Committee reviewed management’s schedules supporting the going concern 
assessment and viability statements. These included the Group’s medium-term 
plan and cash flow forecasts for the period to March 2024. The Committee 
discussed with management the appropriateness of the three-year period, and 
discussed the correlation with the Group’s principal risks and uncertainties as 
disclosed on pages 64 to 69. The feasibility of mitigating actions and the potential 
speed of implementation to achieve any flexibility required were discussed. 
Scenarios covering events that could adversely impact the Group were 
considered, including the impact of COVID-19. The Committee evaluated the 
conclusions over going concern and viability and the proposed disclosures  
in the financial statements and satisfied itself that the financial statements 
appropriately reflect the conclusions. 

The Committee reviewed the assumptions and disclosure around revenue 
recognition made by management, particularly in relation to offers given to 
customers as a response to the disruption caused by COVID-19 as set out on  
page 25.This resulted in reduced revenue during the year and increased 
uncertainty over the recoverability of receivables. 

The Committee was satisfied with the explanations provided and conclusions 
reached in relation to revenue recognition.

Acquisition accounting 
Management’s assessment of the allocation and valuation of goodwill 
and intangible assets as part of the acquisition of Blue Owl Network 
Limited (‘AutoConvert’).

AutoConvert is a small business relative to the Group. The Committee reviewed 
the assumptions made by management in respect of the identification and 
valuation of intangible assets, and the allocation of consideration, and was 
satisfied that these were appropriately accounted for under IFRS 3. 

Investment value in joint venture
The Group has a joint venture with Cox Automotive UK, Dealer Auction. 
Management’s assessment of the recoverability of the investment 
value, given the infancy of the investment and the impact of COVID-19,  
is based on future cash flow forecasts. 

The Committee reviewed the assumptions made by management, particularly  
in relation to cash flow forecasts to support the carrying value, and was satisfied 
that these were appropriately accounted for given the infancy of Dealer Auction 
and the potential for further impact of COVID-19.

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

87

GOVERNANCEReport of the Audit Committee continued

Fair, balanced and understandable
At the request of the Board, the Committee has reviewed the content of the 2021 Annual Report and considered whether, taken as a whole, in 
its opinion it is fair, balanced and understandable and provides the information necessary for shareholders to assess the Company’s position, 
performance, business model and strategy. The Committee was provided with a draft of the Annual Report and the opportunity to comment 
where further clarity or information should be added. The final draft was then recommended for approval by the Board. When forming its 
opinion, the Committee had regard to discussions held with management and reports received from internal and external auditors.

Is the report fair?

•  Is a complete picture presented and has any sensitive material been omitted that should have been included?
•  Are key messages in the narrative aligned with the KPIs and are they reflected in the financial reporting?
•  Are the revenue streams described in the narrative consistent with those used for financial reporting in the financial statements?

Is the report 
balanced?

•  Is there a good level of consistency between the reports in the front and the reporting in the back of the Annual Report?
•  Do you get the same messages when reading the front end and the back end independently?
•  Is there an appropriate balance between statutory and adjusted measures and are any adjustments explained clearly with 

appropriate prominence?

•  Are the key judgements referred to in the narrative reporting and significant issues reported in the Report of the Audit Committee 

consistent with disclosures of key estimation uncertainties and critical judgements set out in the financial statements?

•  How do these compare with the risks that KPMG include in their report?

Is the report 
understandable?

•  Is there a clear and cohesive framework for the Annual Report?
•  Are the important messages highlighted and appropriately themed throughout the document?
•  Is the report written in accessible language and are the messages clearly drawn out?

Following the Committee’s review, the Directors confirm that, in their opinion, the 2021 Annual Report, taken as a whole, is fair, balanced and 
understandable and provides the information necessary for shareholders to assess the Company’s position and performance, business 
model and strategy.

Risk management and internal control
The Committee’s responsibilities include a review of the risk management systems and internal controls to ensure that they remain effective 
and that any identified weaknesses are properly dealt with. The Committee:

•  reviews annually the effectiveness of the Group’s internal control framework;
•  receives reports from the Group’s outsourced internal audit function and ensures recommendations are implemented where 

appropriate; and

•  reviews reports from the external auditors on any issues identified in the course of their work, including any internal control reports 

received on control weaknesses, and ensures that there are appropriate responses from management.

The Group has internal controls and risk management systems in place in relation to its financial reporting processes and preparation of 
consolidated accounts. These systems include policies and procedures to ensure that adequate accounting records are maintained and 
transactions are recorded accurately and fairly to permit the preparation of financial statements in accordance with IFRS. The internal 
control systems include the elements described below.

Element

Approach and basis for assurance

Risk management

Whilst risk management is a matter for the Board as a whole, the day-to-day management of the Group’s key risks resides with the 
Operational Leadership Team (‘OLT’) and is documented in a risk register. A review and update of the risk register is undertaken twice  
a year and reviewed by the Board. The management of identified risks is delegated to the OLT and regular updates are given to 
executive management at monthly Risk Forum meetings.

Financial reporting

Group consolidation is performed on a monthly basis with a month-end pack produced that includes an income statement, balance 
sheet, cash flow and detailed analysis. The pack also includes KPIs and these are reviewed by the OLT and the Board. Results are 
compared against the Plan or re-forecast and narrative provided by management to explain significant variances.

Budgeting and 
re-forecasting

An annual Plan is produced and monthly results are reported against this. The Plan is prepared using a bottom up approach, informed 
by a high-level assessment of market and economic conditions. Reviews are performed by the OLT and the Board. The Plan is also 
compared to the top down Medium Term Plan (‘MTP’) as a sense check. The Plan is approved by the OLT and the Board.

Given the ongoing uncertainty as a result of the COVID-19 pandemic, the annual Plan was replaced by a re-forecast which was 
updated as conditions changed. This included scenario analysis for various potential outcomes.

Delegation of 
authority and 
approval limits

A documented structure of delegated authorities and approval for transactions is maintained beyond the Board’s Terms  
of Reference. This is reviewed regularly by management to ensure it remains appropriate for the business.

Segregation  
of duties

Procedures are defined to segregate duties over significant transactions, including procurement, payments to suppliers,  
payroll and discounts/refunds. Key reconciliations are prepared and reviewed on a monthly basis to ensure accurate reporting.

88

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

Internal audit
Deloitte has been appointed as the Group’s outsourced internal audit function. They are accountable to the Audit Committee and use a 
risk-based approach to provide independent assurance over the adequacy and effectiveness of the control environment. The internal audit 
work plan for 2021 was approved by the Audit Committee and covers a broad range of core financial and operational processes and controls, 
focusing on specific risk areas, including:

•  Third-party risk management.
•  Cyber risk framework.
•  Payroll. 

Management actions that are recommended following the audits are tracked to completion and reviewed by the Committee to ensure that 
identified risks are mitigated appropriately. 

The Committee met with representatives from Deloitte without management present and with management without representatives of 
Deloitte present. There were no issues of significance raised during these meetings.

External auditors
The Committee oversees the relationship with the external auditor, KPMG, and reviews their findings in respect of audit and review work. The 
Committee received and discussed KPMG’s review of the half-year report to 30 September 2020 and their audit of the financial statements for 
the year to 31 March 2021. The Committee met with representatives from KPMG without management present and with management without 
representatives of KPMG present, to ensure that there were no issues in the relationship between management and the external auditor to be 
addressed. There were none.

During the year, there was a change in external audit partner. The Audit Committee Chair, together with the CFO, met with the prospective 
incoming partner and carried out reasonable enquiries prior to the changeover. 

One of the Committee’s roles is to evaluate the effectiveness of audit services provided and ongoing independence. The Committee has 
carried out a review based on discussion of audit scope and plans, materiality assessments, review of auditors’ reports and feedback from 
management on the effectiveness of the audit process. The review concluded that the external auditor remained effective and independent.

The Committee has reviewed, and is satisfied with, the independence of KPMG as the external auditor. In particular, discussions have been 
held with KPMG’s senior management to verify the Group’s audit partner’s performance and standing within KPMG. There were no conflicts  
or matters of concern conveyed.

Non-audit services provided by the external auditor
The external auditor is primarily engaged to carry out statutory audit work. There may be other services where the external auditor is 
considered to be the most suitable supplier by reference to their skills and experience. It is the Group’s practice that it will seek quotes from 
more than one firm, which may include KPMG, before engagements for non-audit projects are awarded. Contracts are awarded based on 
individual merits. A policy is in place for the provision of non-audit services by the external auditor, to ensure that the provision of such services 
does not impair the external auditor’s independence or objectivity and will be assessed in line with FRC Ethical and Auditing Standards.

Non-audit service

Policy

Audit-related services directly related to the audit
For example, the review of interim financial statements, 
compliance certificates and reports to regulators.

Prohibited services
In line with the EU Audit Reform, services where the auditor’s 
objectivity and independence may be compromised. Prohibited 
services are detailed in the FRC Revised Ethical Standard 2019 and 
include tax services, accounting services, internal audit services, 
valuation services and financial systems consultancy.

Considered to be approved by the Committee up to a level of £100,000 for each 
individual engagement, and to a maximum aggregate in any financial year of 70%  
of the average audit fees paid to the audit firm in the last three consecutive years.

Any engagement of the external auditor to provide permitted services over these  
limits is subject to the specific approval in advance by the Audit Committee.

Prohibited, with the exception of certain services which are subject to derogation  
if certain conditions are met and will be assessed going forward in line with the new  
FRC Ethical and Auditing Standards.

Refer to plc.autotrader.co.uk/investors for full details of the policy. During the year, KPMG charged the Group £37,370 for audit-related 
assurance services directly relating to the audit.

The Statutory Audit Services for Large Companies Market Investigation (Mandatory Use of Competitive Tender Processes  
and Audit Committee Responsibilities) Order 2014 – statement of compliance
A competitive tender was carried out in 2016 and KPMG LLP were first appointed as statutory auditors for the year to March 2017. We have 
therefore complied with the requirement that the external audit contract is tendered within the 10 years prescribed by UK legislation and the 
Code’s recommendation. The Company confirms that it complied with the provisions of the Competition and Markets Authority’s Order for 
the financial year under review.

David Keens 
Chair of the Audit Committee 
10 June 2021

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

89

GOVERNANCEReport of the Corporate Responsibility Committee

Providing oversight, scrutiny and challenge on 
matters relating to our sustainability strategy

We are pleased to have established our 
Corporate Responsibility Committee to ensure 
the Board maintains focus on corporate 
responsibility and sustainability matters, 
especially those that support our strategy.

2 

meetings were held 
during the year

100% 

meeting attendance 
by all Committee 
members

Overview

•  All the current Board members have been appointed  

as members of the Committee. 

•  Other relevant individuals are invited to attend the 

meetings when appropriate. 

•  The Assistant Company Secretary acts as secretary  

to the Committee.

•  At least two meetings held per year.

Our progress In 2021

•  Formation of the Committee in October 2020. 
•  Provided guidance on cultural KPIs that will be used  
to assess how we are progressing against our make  
a difference priorities. 

•  Signed up to the Science Based Targets initiative (‘SBTi’). 
•  Signed up to the UN’s ‘Climate Neutral Now’ Pledge. 

Focus areas for 2022

•   Review of scenario analysis and risks and  

opportunities identified.

•  Continuing to work towards establishing Science Based 
Targets with the business to be approved by the SBTi.

•  Review our approach to the UN Sustainable 

Development Goals (‘SDGs’) and identify where we  
can make a meaningful contribution to advancing. 

•  Continue to develop meaningful disclosures in all 

material areas of ESG reporting in line with the TCFD 
and SASB frameworks.

Make a difference P46 

Jeni Mundy
Chair of the Corporate 
Responsibility Committee

Member

Jeni Mundy (Chair)

Nathan Coe

Jill Easterbrook

Catherine Faiers

David Keens

Sigga Sigurdardottir

Jamie Warner

Ed Williams

Meetings attended/
total meetings held

Percentage of
meetings attended

2/2

2/2

2/2

2/2

2/2

2/2

2/2

2/2

100%

100%

100%

100%

100%

100%

100%

100%

For more information on the Committee’s Terms of Reference, visit: 
plc.autotrader.co.uk/investors

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AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

Although ESG issues have always been a priority to us, the COVID-19 
pandemic has highlighted the importance of our resilience and the 
role that ESG matters play in our strategic priorities. Therefore, to 
help define the most important ESG issues for Auto Trader, this year 
the business started work on a materiality analysis to understand the 
issues that matter most to our internal and external stakeholders;  
to capture our impact in a non-financial manner; and to inform our 
strategic thinking by helping us to prioritise matters on which to 
focus. Although this work is still ongoing the results so far have 
helped shape the Group’s make a difference strategy for the coming 
year and the Committee is satisfied that the business is focusing on  
the right material issues. 

We feel it is important to assess the progress we are making with our 
commitments and goals, so we have introduced a set of cultural KPIs 
to sit alongside our existing financial and operational KPIs. This year 
we also signed up to the UN’s ‘Climate Neutral Now’ Pledge and  
the Science Based Targets initiative, committing to set ambitious 
emission reduction targets, so we can play our part in making a 
critical contribution to limiting the worst impacts of climate change. 

Committee aims for 2022
Over the next year the Committee will continue to oversee and 
monitor the business’s commitments in relation to ESG and make a 
difference as these evolve. As the business continues to explore and 
understand its material sustainability issues through materiality 
analysis and scenario analysis, the Committee will seek to ensure that 
the business is responding to the risks and opportunities identified as 
well as reporting comprehensively under the relevant frameworks.

The business will formulate its roadmap to achieving net carbon zero 
in the coming year and also seek to understand how Auto Trader 
aligns to the UN Sustainable Development Goals (‘UNSDGs’). The 
Committee looks forward to seeing progress in these areas and 
working with the business to set ambitious targets.

I will be available at the AGM to answer any questions on the work  
of the Committee.

Jeni Mundy
Chair of the Corporate Responsibility Committee
10 June 2021

Dear shareholders,
I am pleased to present our first Report for our newly formed 
Corporate Responsibility Committee for the year ended 31 March 2021.

We recognise that our activities – and the way we carry them out – 
have impacts that reach beyond our financial performance. There  
is increasing evidence that sustainable business drives profit and 
long-term value. With this in mind, this year we established our 
Corporate Responsibility Committee. The Committee forms an 
important part of the Board’s governance structure. It plays a crucial 
role in overseeing the progress towards fulfilling the goals of our 
make a difference strategy, which encompass our environmental, 
social and governance (‘ESG’) responsibilities. 

Role of the Committee 
It is the role of the Corporate Responsibility Committee to develop 
and implement a centralised framework for how corporate 
responsibility is governed across the Group. The Committee shall 
assist the Board in fulfilling its oversight responsibilities in respect of 
corporate responsibility and sustainability for the Company and the 
Group as a whole. 

Our existing guilds and networks will remain empowered to drive 
change and have an impact within the organisation. The Committee’s 
role is to lend support, to monitor progress and provide guidance on 
our priority areas, ensuring that our targets are ambitious, realistic, 
and in the long-term interests of the Group, our stakeholders and  
the environment. 

How the Committee operates
The Committee is composed of the Chairman, four independent 
Non-Executive Directors and three Executive Directors. Whilst  
make a difference related topics are covered in all Committees,  
this is a formal Committee of the Board with the overarching goal of 
monitoring our corporate responsibility and sustainability targets. 

The Committee meets at least twice a year, and on an ad hoc basis  
as required. Only members of the Committee have the right to  
attend meetings; however, the Committee extends invitations  
to relevant attendees.

Our progress in 2021
The Committee has met twice since its formation in October 2020 
and we will continue with this rhythm into the next financial year.  
The focus of the meetings has been to establish the Committee’s 
purpose and understand the ESG landscape in relation to Auto 
Trader, including the current scores by the various ESG ratings 
agencies. Whilst we have made good progress, we are still early on in 
our ESG corporate reporting journey and there is more that we can do 
to evidence how ESG is embedded into our strategy; how we assess 
and manage risks and opportunities; and what metrics and targets 
we are using. We aim to report comprehensively and transparently 
about ESG topics and we are developing our disclosures in line  
with both the Sustainability Accounting Standards Board (‘SASB’) 
standards and Task Force on Climate-related Financial Disclosures 
(‘TCFD’) recommendations to provide our investors and other 
stakeholders with information about our approach. 

The Committee has reviewed the Group’s make a difference strategic 
priorities (which encompass ESG) for the coming year and support the 
focus on improving diversity and inclusion within the organisation 
(especially in leadership roles) and the drive to make a difference to 
the environment both within and outside our organisation. Six cultural 
KPIs have been identified that we currently consider to be the most 
relevant in assessing how we are progressing against our make a 
difference priorities. These cover diversity and inclusion, employee 
engagement and also our carbon emissions. The Committee will 
monitor these KPIs on a regular basis to ensure we are making 
meaningful progress and that the KPIs remain relevant.

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

91

GOVERNANCEReport of the Corporate Responsibility Committee continued 

TCFD alignment at a glance

The Group Risk Register incorporates risks relating to the impact of climate change on our business, and this is now disclosed as a principal risk. 
The disclosure below outlines the work we have started to align our climate risk disclosure with the TCFD recommendations. 

Group progress

•  Corporate Responsibility Committee established which plays a crucial role in overseeing the progress towards 

fulfilling the goals of our make a difference strategy. The Committee is responsible for reviewing progress 
against our ESG targets.

•  Members of the OLT are responsible for overseeing delivery of our environmental commitments, covering  
the impact of climate change on the Group’s operations as well as our strategy to influence our customers, 
consumers and the industry.

•  A working group has been established focused on helping consumers make more environmentally friendly 

choices and identifying risks and opportunities in respect of climate change.

•  Sustainability network comprised of passionate employees with a goal of making life at Auto Trader more 
sustainable through increasing employee awareness and driving impactful changes towards our journey  
to becoming carbon neutral and net zero. 

•  Our performance is assessed externally by ESG rating agencies and we annually complete the CDP climate 

change questionnaire.

•  The global threat of climate change and the Paris Agreement are forcing action and car buyers want to  

make the shift to AFVs. Public policy is pushing de-carbonisation, e.g., Road to Zero. In response, we have 
strengthened our climate strategy to focus on four pillars: our operations, our customers, our consumers  
and our industry. 

Governance
Disclose the organisation’s 
governance around  
climate-related risks  
and opportunities.

Strategy 
Disclose the actual and potential 
impacts of climate-related risks and 
opportunities on the organisation’s 
businesses, strategy, and financial 
planning where such information  
is material.

Risk management
Disclose how the organisation 
identifies, assesses and manages 
climate-related risks.

•  We have a well-established risk management framework that separates responsibilities into three lines  

of defence – our OLT, oversight functions and committees and independent assurance. 

•  Group Risk Register now includes risk of climate change as a risk to the Group. 
•  A working group has been established focused on helping consumers make more environmentally friendly 

choices and identifying risks and opportunities in respect of climate change. 

Metrics and targets
Disclose the metrics and targets 
used to assess and manage  
relevant climate-related risks  
and opportunities where such 
information is material.

•  To help us accurately assess and develop strategies to reach carbon net zero, we have broadened the 

reporting of our GHG emissions to include a full inventory of Scope 3. We will use the outcome of this work  
to inform our goal to set a net zero target with clear interim targets to measure our progress.

•  Committed to the Science Based Targets initiative committing to set ambitious emission reduction targets.  

We aim to submit our targets to the SBTi within the two-year time frame set out by the SBTi.

•  We have signed up to the UN’s “Climate Neutral Now” Pledge. This provides us with a framework to measure, 

reduce and offset our GHG emissions and to report annually on our progress. 

92

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

SASB Disclosure Topics & Accounting Metrics

We have set out below our progress against the Internet & Media Services SASB standards – we have reported progress against 8 of the 15 
relevant standards. We acknowledge that we have not fully disclosed against all metrics. We will undertake work in FY22 and plan to report 
additional progress and metrics in our next Annual Report.

Topic

Accounting Metric

Group progress

Environmental Footprint of 
Hardware Infrastructure

(1)   Total energy consumed. 
(2) Percentage grid electricity. 
(3) Percentage renewable.

Scope 1,2, & 3 GHG emissions disclosed. See page 54  
for further information.

Data Privacy, Advertising 
Standards & Freedom of 
Expression

Data Security & Privacy

Discussion of the integration of environmental 
considerations into strategic planning for data  
centre needs.

This year, we made a 50% reduction in our primary 
physical data centre space. See page 56 for further 
information.

Description of policies and practices relating to  
behavioural advertising and user privacy.

See pages 59 and 60 for further information on our data  
privacy policy.

Description of approach to identifying and addressing  
data security risks, including use of third-party 
cybersecurity standards.

See pages 59 and 60 for further information on our 
approach to Data Security & Privacy. We are currently  
in the process of adopting the National Institute of 
Standards and Technology (‘NIST’) cybersecurity 
framework to manage and reduce cybersecurity risks.

Employee Recruitment, 
Inclusion & Performance

Percentage of employees that are foreign nationals.

The Group has a total of 54 foreign nationals, representing 
5.7% of the total employees as at 31 March 2021.

Employee engagement as a percentage.

See page 52 for further information.

Percentage of gender and racial/ethnic group 
representation for: 
(1)  Management. 
(2) Technical staff.
(3) All other employees.

See page 49 for further information.

Intellectual Property Protection 
& Competitive Behaviour

Total amount of monetary losses as a result of  
legal proceedings associated with anticompetitive 
behaviour regulations.

No monetary losses as a result of legal proceedings.

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

93

GOVERNANCEDirectors’ remuneration report 

Annual statement by the Chair  
of the Remuneration Committee

In these uncertain times, it is important that 
remuneration arrangements continue to align 
Executive Directors with the long-term 
interests of shareholders.

9 

meetings were held 
during the year

97% 

average attendance 
by Committee 
members

Jill Easterbrook
Chair of the Remuneration 
Committee

Member

Jill Easterbrook (Chair)

David Keens

Jeni Mundy 

Sigga Sigurdardottir

Meetings attended/ 
total meetings 
eligible to attend

Percentage of 
meetings attended

9/9

9/9

9/9

8/91

100%

100%

100%

89%

1. 

 Sigga Sigurdardottir was unable to attend one meeting due to other commitments; 
but had an opportunity to feed comments in to the Chair prior to the meeting.

Ed Williams was in attendance at all meetings by invitation.

For more information on the Committee’s Terms of Reference,  
visit: plc.autotrader.co.uk/investors

Key performance indicators P32 

94

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

Overview

•  Composed of four independent Non-Executive Directors.
•  The Company Chairman, Chief Executive Officer, Chief 
Operating Officer, Chief Financial Officer and other 
relevant individuals are invited to attend the meetings 
when appropriate — no person is present during any 
discussion relating to their own remuneration.

Our progress in 2021

•  Reviewed our approach to remuneration to ensure it 

remains aligned with our strategy and the creation of 
sustainable long-term value and that it is appropriate  
in the context of evolving shareholder guidance  
and corporate governance. An updated Directors’ 
Remuneration Policy will be put to a binding shareholder 
vote at the 2021 AGM. 

•  Consulted with shareholders on the proposed minor 

changes to the Remuneration Policy, most notably the 
introduction of ESG metrics in our PSP. 

•  From 1 April 2020 to 1 July 2020, the Chairman and SID 

voluntarily waived their Board fees, and the remainder 
of the Board waived 50% of their salaries or Board fees. 
Salaries/fees returned to normal levels from 1 July 2020 
following a return to charging customers and the 
unfurloughing of all employees.

•  For FY21, in response to the impact of COVID-19 on the 
business, no annual bonus was operated, but a larger 
grant was made under the PSP which will vest based  
on TSR performance over three years. In FY22, we will 
return to the normal annual bonus and PSP structure. 

•  Assessed the achievement of targets for the 2018  

PSP awards. 

•  Set appropriate targets for the FY22 annual bonus  

and the PSP awards to be granted in 2021. 

Focus areas for 2022

•  Develop the carbon footprint target to be used in the 

2022 PSP award, which will follow on from our detailed 
plan to move towards a net zero carbon footprint 
position that is currently in development. 

•  Assess the achievement of targets for the FY22 bonus 

and 2019 PSP awards. 

•  Continue to monitor our remuneration arrangements  
in the context of our approach to the wider workforce, 
executive pay environment, governance developments 
and market practice. 

Dear shareholders,

I am pleased to present, on behalf of the Board, the Report of the 
Remuneration Committee (the ‘Committee’) for the year ended  
31 March 2021.

Performance and reward in 2021
Salary reductions
As announced on 1 April 2020, the Chairman and SID voluntarily 
waived their Board fees, and the remainder of the Board waived 50% 
of their salaries or Board fees during the first quarter of FY21. With a 
return to higher levels of revenue and profit and the unfurloughing of 
all employees, salaries and fees were returned to normal levels from 
1 July 2020. 

Annual bonus 
As announced in last year’s Directors’ remuneration report, we 
operated a modified approach to remuneration in FY21 in response  
to the uncertainty caused by the COVID-19 outbreak to focus on 
long-term recovery and alignment with shareholders rather than 
short to medium-term performance. For FY21, no annual bonus was 
operated. This means that executives will not receive any bonus 
payment for the two years as they voluntarily waived their bonus for 
FY20. For FY22, the Board intends to resume the annual bonus plan. 
Further details are provided on page 106. 

Performance Share Plan (‘PSP’)
PSP awards granted in 2018 will vest in August 2021 based on 
performance over the three years to 31 March 2021. The award was 
based 75% on Operating profit growth and 25% on total Group 
revenue growth. Due to the impact of COVID-19 on Operating profit 
and revenue performance during the year, the stretching targets set 
have not been met. This award will therefore lapse. 

The Committee carefully considered this outcome and, 
notwithstanding the exceptional performance from management 
over the year managing the business through the pandemic, 
determined that the lapsing of the award was appropriate given the 
lower levels of financial performance during the year and therefore 
that it was not necessary to exercise discretion to adjust payouts.

Remuneration review
During the year, the Committee undertook a thorough review of our 
remuneration framework in the context of the ongoing uncertainty  
in the marketplace and our evolving business strategy. After careful 
consideration, the Committee is not proposing to make any changes 
to the structure and quantum of executive pay as we believe  
that the existing framework (comprising an annual bonus and  
PSP) continues to be a simple, clear approach which incentivises 
participants to drive performance and rewards the delivery of 
long-term sustainable success for our shareholders. 

In line with the normal three-year renewal cycle, our updated 
Directors’ Remuneration Policy will be put to a shareholder vote  
at the 2021 AGM.

As part of the review, the Committee took the opportunity to review 
the performance measures for our annual bonus and PSP awards.  
As a result of this review, the Committee has decided to evolve our 
metrics to be more closely aligned with our strategy going forward 
and the interests of our shareholders and broader stakeholders as 
detailed below. 

Introduction of ESG metrics in the PSP
The Committee is proposing to introduce ESG-related metrics  
into the PSP. Although we considered including ESG in the annual  
bonus, we ultimately feel that as our ESG strategy is long term in nature, 
the PSP is the most appropriate place given it spans a multi-year 
performance period. This gives us a better opportunity to make 
demonstrable and meaningful progress towards these objectives. 

COVID-19 pandemic 

The COVID-19 pandemic has posed significant unforeseen 
challenges for all businesses, including our own and those of  
our retailer customers. However, the Board acted swiftly at the 
height of the pandemic and took a number of steps to strengthen 
the balance sheet and protect its employees, customers and 
long-term priorities during this time of uncertainty. 

•  Advertising was free of charge in April, May, December  
and February, and at a discount in June. Payment terms  
were also deferred in order to provide our customers with 
certainty over their cash flows.

•  We carried out a non-pre-emptive capital raise of £183m net 
of fees, representing approximately 5% of the Company’s 
issued share capital.

•  We furloughed a number of employees in April and May  

but topped up the majority to full salary. We returned the 
furlough monies in full later in the year and we did not 
furlough any employees in the second or third lockdowns.
•  We reduced discretionary spending, but returned to more 

normal levels later in the year.

As recognised elsewhere in this report, the performance of our 
management team has been exceptional during this period. 
However, the support we provided to our retailer customers has 
inevitably had a significant impact on our financial results, with 
revenues declining by 29% and Operating profit by 38%. 

The year has started well, with consumer demand for cars, 
audience metrics and retailer numbers all remaining strong, and 
as described elsewhere in this report, we have declared a final 
dividend, payable in September 2021. 

75% of the PSP will continue to be based on Operating profit and over 
the course of the next two years, ESG metrics will be phased in for the 
remaining 25%. We are currently developing our ESG strategy and it is 
intended that the focus for the performance measures in the PSP will 
be on two core areas: i) the diversity of our workforce from 2021 and  
ii) reducing our carbon footprint from 2022. More information on our 
make a difference (ESG) strategy can be found on page 46.

The FY22 PSP award will be based on the following measures:

•  75% linked to Operating profit growth. 
•  12.5% linked to Revenue growth.
•  12.5% linked to progress made in respect of Diversity.

For a number of years, the Board and the business have been focused 
on building a diverse and inclusive culture at Auto Trader, one that 
reflects the composition of the communities we serve and offers all 
our employees the opportunity to realise their full potential. We have 
put in place a number of initiatives over the past few years to address 
our diversity and inclusivity ambitions, and we are proud of what we 
have achieved to date. We now want to accelerate our progress in 
building a culture where inclusivity can thrive, thereby making Auto 
Trader a better business in the long-run. We strongly believe that 
increasing the diversity of our workforce is the right thing to do and 
will enable us to attract and retain high calibre talent, underpin 
employee engagement and therefore business performance, and 
improve Group decision-making, all of which will drive the execution 
of our strategy and generate shareholder value. 

The Board and management believe so strongly in this that 
management want to take personal risk in including stretching targets 
related to our progress in the PSP. Through embedding diversity in  
our PSP, we hope to send an important message to employees and 
other stakeholders about the priorities of the business.

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

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GOVERNANCE 
 
Directors’ remuneration report continued

The FY22 PSP award will be assessed by the Committee in the round 
in relation to the progress made against the following basket of 
Diversity measures considering ‘how’ performance has been 
achieved as well as ‘what’ performance has been achieved.

•  The proportion of women employees in the Group. 
•  The proportion of leadership who are women. 
•  The proportion of BAME employees in the Group.
•  The proportion of leadership who are BAME.

The PSP targets are disclosed in full on page 107. We have applied the 
same principles as we use in setting our financial targets to setting 
our ESG targets. Our Diversity targets have been set taking into 
account our internal ambitions as well as historical performance  
and wider sector trends. The Committee considers that the targets 
set are stretching and for all measures represent a meaningful 
improvement on our current position while allowing for critical 
appraisal at the end of the performance cycle. The Committee will 
determine the payout in relation to the Diversity measures in the 
round taking into account the progress made against the key 
objectives outlined above in the round, taking into account ‘how’  
the progress was achieved as well as ‘what’ progress is achieved. 

During the course of the next 12 months we will be developing a carbon 
reduction plan to set out our move towards a net zero carbon emissions 
position. Once this is complete, and to further emphasise the 
importance of ESG to our business, it is intended that for PSP awards 
granted in FY23 a carbon reduction measure will be included in place of 
the Revenue measure. Auto Trader, like many other companies, is on a 
journey in respect of its ESG strategy and therefore the Committee fully 
recognises that we may need to evolve and iterate our approach to 
setting PSP performance targets over the next few years as we learn 
and develop. In line with best practice and shareholder expectations 
the Committee has discretion to adjust the vesting outcome.  
The Committee recognises that we may need to adjust the vesting 
outcomes in relation to ESG measures as part of our learning  
journey to ensure that payout on these elements is appropriate. 

Strategic metrics in the annual bonus
The pandemic has accelerated the drive to consumers doing  
more online. We have even stronger conviction that our strategy of 
bringing more of the car buying journey online is the right one. This 
strategy has seen the launch of a number of new ventures offering  
an entirely or predominantly online car buying experience. 

In order to align with this strategic area of focus, the Committee has 
decided that 25% of the annual bonus will be determined based on 
measures relating to the take up of our digital retailing products by 
retailers. This will be measured by the number of instances paid for by 
retailers, related to supporting consumers in finding finance for their 
next car, getting a guaranteed trade in for their existing car as well as 
further offerings under development. The remaining 75% of the bonus 
will still be based on Operating profit. Performance against these key 
objectives and the resulting bonus payout will be disclosed in next 
year’s Directors’ remuneration report to the extent that they are no 
longer considered commercially sensitive. 

Additional elements to the Policy 
The Committee has made a number of governance updates over the 
last couple of years in line with the UK Corporate Governance Code 
and guidance from investors. These changes have been formalised 
in the new Policy as summarised below:

•  Introduction of a post-employment shareholding guideline in  
line with best practice and the requirements of the 2018 Code. 
Any Executive Director who leaves will be expected to retain an 
interest in shares with a value of 200% of salary (or their actual 
shareholding if lower) for a period of two years following 
departure. This guideline applied to Trevor Mather, our former 
CEO, on his departure.

•  Discretion for the Committee to adjust the vesting outcome  

if it is not considered to be reflective of underlying financial or 
non-financial performance of the business or the performance 
of the individual over the performance period or where the 
outcome is not considered appropriate in the context of the 
experience of shareholders or other stakeholders.

•  Malus and clawback provisions have been expanded to reflect 

evolving best practice.

2022 salary review
Salary increases of 2% are proposed for the Executive Directors.  
This is in line with the general increase received for other senior 
employees across the Group and lower than the average  
Company-wide pay increase of c.5%. In FY22, salary increases  
will become effective from 1 July, rather than 1 April as in previous 
years, to align with the approach for the wider workforce. 

Pension
During the year we have undertaken a review of our pension provision 
throughout the organisation to ensure that it continues to provide  
the right level of benefits to enable our employees to save for their 
retirement. We have increased the maximum pension opportunity  
for the wider workforce from 5% of salary to 7% of salary. To maintain 
alignment with the wider workforce the pension allowance provided 
to Executive Directors will also be increased to 7% of salary.

Engagement with shareholders
We contacted our top 20 shareholders as well as the major proxy 
bodies to explain our proposed approach for the renewal of our 
Policy. We were pleased with the level of support for the proposals 
put forward. The Committee is grateful to shareholders for the time 
they have given to the consultation process and the feedback 
provided, all of which have helped facilitate a more robust decision-
making process. 

I hope that you will support our 2021 Remuneration Policy and 2021 
Directors’ remuneration report at the AGM in September. I will be 
available at the AGM to answer any questions. In the meantime,  
I welcome any feedback that you may have, which can be submitted 
to ir@autotrader.co.uk.

Jill Easterbrook 
Chair of the Remuneration Committee 
10 June 2021

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Annual Report and Financial Statements 2021

Remuneration at a glance: How executives will be paid in future years
We are seeking shareholder approval for a revised Policy at the 2021 AGM. The key elements of the Policy will remain unchanged.  
An overview of our Policy and how it is proposed to apply in 2021/22 is set out below.

Fixed pay: to recruit and reward executives of high calibre

Remuneration for the year ending 31 March 2022

Salary

CEO: £579,360 
COO: £321,300 
CFO: £336,600

Pension

7% of salary

A 2% increase in line with the general increase received by senior employees and below  
the average Company-wide increase of c.5%. From 2021, the salary review date has been 
moved to 1 July (from 1 April) to align with the approach for the wider workforce. Note that  
the COO’s salary has been pro-rated to reflect that she works 4.5 days per week.  
Her full-time equivalent salary is £357,000.

Following a review, we have increased the maximum pension opportunity for the wider 
workforce from 5% of salary to 7% of salary. To maintain alignment with the wider workforce, 
the pension allowance provided to Executive Directors will also be increased to 7% of salary. 

Benefits

Includes private medical cover, life assurance and income protection insurance.

Annual bonus
To incentivise and reward the achievement of annual financial and operational objectives which are closely linked to the corporate strategy.

Cash
element
Cash
element

50% of bonus deferred into
shares for two years
50% of bonus deferred into
shares for two years

Maximum opportunity
CEO: 150% of salary 
COO and CFO: 130% of salary
Maximum opportunity
CEO: 150% of salary 
COO and CFO: 130% of salary

Malus and clawback 
provisions apply.

Malus and clawback 
provisions apply.

FY22 bonus metrics

75% Operating profit

25% Strategic: milestones linked 
to our digital car buying strategy
75% Operating profit

25% Strategic: milestones linked 
to our digital car buying strategy

Performance share plan
To incentivise and recognise successful execution of the business strategy over the longer term. To align the long-term interests  
of Executive Directors with those of shareholders.

3-year 
performance period
3-year 
performance period
Maximum opportunity
CEO: 200% of salary 
COO and CFO: 150% of salary
Maximum opportunity
CEO: 200% of salary 
COO and CFO: 150% of salary

2-year 
holding period
2-year 
holding period

Malus and clawback 
provisions apply.

Malus and clawback 
provisions apply.

FY22 PSP metrics
Refreshed to align with our evolving strategy.

12.5% Revenue growth

75% Operating profit growth

in the Group being 40% 

12.5% Diversity progress, assessed in the 
75% Operating profit growth
round and including the following basket 
12.5% Revenue growth
of measures:
12.5% Diversity progress, assessed in the 
  Proportion of women employees 
round and including the following basket 
of measures:
  Proportion of leadership who are 
  Proportion of women employees 
  women being 38% 
  Proportion of BAME employees 
  Proportion of leadership who are 
  women being 38% 
  Proportion of leadership who are 
  Proportion of BAME employees 
  BAME being 10%

in the Group being 40% 
in the Group being 14%

in the Group being 14%

  Proportion of leadership who are 
  BAME being 10%

Shareholding guidelines

Guidelines apply in-post, and extend 
beyond tenure

In-post guidelines: 
200% of salary

Post-employment guidelines: 
100% of in-post shareholding  
guideline (or actual shareholding  
if lower) for a period of two years 
following departure

Updates to the Policy 
The new Policy formalises a number of good governance 
features in line with evolving best practice. 

Introduction of a post-employment shareholding 
requirement in line with best practice

Discretion for the Committee to adjust formulaic 
outcomes where it is deemed appropriate

Expansion of the malus and clawback provisions

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

97

GOVERNANCE 
 
 
 
Directors’ remuneration report continued

Directors’ Remuneration Policy

This Remuneration Policy will be put to shareholders for approval in  
a binding vote at the AGM on 17 September 2021 and will be effective 
from this date. 

Policy overview
As outlined in the Remuneration Committee Chair’s statement,  
in light of the requirement to seek shareholder approval for a new 
Remuneration Policy, the Committee undertook a thorough review  
of the current remuneration arrangements for Executive Directors, 
considering a range of potential approaches. The Committee 
concluded that the current framework remains appropriate and 
therefore the Policy will be re-submitted to shareholders largely 
unchanged from the version approved by shareholders at the 2018 
AGM. Minor changes have been made to the Policy to reflect 
changes made over the last few years to reflect the 2018 UK 
Corporate Governance Code, to reflect prevailing market practice 
and to clarify the Policy’s practical operation.

The Policy is structured so as to ensure that the main elements  
of remuneration are linked to Company strategy, in line with best 
practice and aligned with shareholders’ interests. The Policy is 
designed to reward Executive Directors by offering competitive 
remuneration packages, which are prudently constructed, 
sufficiently stretching and linked to long-term profitability. In 
promoting these objectives, the Policy aims to be simple in design, 
transparent and structured so as to adhere to the principles of  
good corporate governance and appropriate risk management.

A further aim of the Remuneration Policy is to encourage a culture  
of share ownership by colleagues throughout the Company, and in 
support of this we have both a SIP and a SAYE scheme. Around 60%  
of our employees participate in a share scheme and benefit from 
share price increases alongside shareholders. 

Summary of decision-making process
As described in the Chair’s statement, the Committee engaged  
with its major shareholders as part of its review of the executive 
Remuneration Policy. We wrote to 20 of our largest shareholders  
and the major shareholder representative bodies in March 2021 to 
consult on our proposed approach to executive pay going forward. 

Shareholders were offered the opportunity to discuss the proposals 
with the Committee Chair and the Group Company Secretary and 
overall we were encouraged by the number of shareholders who took 
the time to engage with us and are satisfied that, having taken into 
account both supporting views and key concerns, we have 
developed an appropriate way forward.

In addition to the specific feedback received from our consultation 
with major shareholders, we also considered input from the 
management team and our independent advisors, as well as latest 
market practice and corporate governance developments. To 
manage any potential conflicts of interest arising, the Committee 
ensured that no individual was involved in discussions on their own 
remuneration arrangements and all changes proposed aligned to 
the business’s core strategy and values.

In reaching its decisions, the Committee also considered the 
following principles as recommended in the revised 2018 UK 
Corporate Governance Code. 

Clarity: The Policy is designed to allow our remuneration 
arrangements to be structured such that they clearly support,  
in a sustainable way, the financial and strategic objectives of  
the Company. The Committee remains committed to reporting  
on its remuneration practices in a transparent, balanced and 
understandable way.

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Annual Report and Financial Statements 2021

Simplicity: The Policy consists of three main elements: fixed pay 
(salary, benefits and pension), an annual bonus and a long-term 
incentive award. The metrics used in our incentive plans directly link 
back to our key strategic ambitions and values and provide a clear 
link to the shareholder experience. The Committee may change 
measures for future years to ensure they continue to be aligned with 
our strategy. 

Risk: The Policy is in line with our risk appetite. A robust malus and 
clawback policy is in place, and the Committee has the discretion to 
reduce pay outcomes where these are not considered to represent 
overall Company performance or the shareholder experience. 
Furthermore, our bonus deferral, post-cessation shareholding 
requirement, and PSP holding period ensure that Executive Directors 
are motivated to deliver sustainable performance. 

Predictability: The Committee considers the impact of various 
performance outcomes on incentive levels when determining 
quantum. These can be seen in the scenario charts on page 103. 

Proportionality: A substantial portion of the package comprises 
performance-based reward, which is linked to our strategic priorities 
and underpinned by a robust target-setting process. We are mindful 
of the alignment with our workforce, the shareholder experience and 
our values and culture when considering the right and proportional 
approach to pay. 

Alignment to culture: When developing the Policy, the Committee 
reviewed our approach to remuneration throughout the organisation 
to ensure that arrangements are appropriate in the context of  
the wider workforce. The themes considered include workforce 
demographics, engagement levels and diversity to ensure that 
executive remuneration is appropriate from a cultural perspective. 
This year, we have introduced a basket of Diversity targets into our 
PSP and intend to further incorporate Carbon reduction objectives  
in next year’s PSP award. 

How the views of shareholders and employees are taken  
into account
The Committee engages with the wider workforce through an 
Employee Engagement Guild, which all Non-Executive Directors 
attend. During the year, this included remuneration topics and also 
gender and ethnicity pay gaps. The Committee also receives regular 
updates regarding remuneration arrangements across the Group. 
These updates and the feedback received at the Employee 
Engagement Guild are taken into consideration when determining  
the Remuneration Policy for the Executive Directors and in particular 
when considering any changes to policy and increases in the level  
of fixed remuneration. The Company also regularly undertakes  
an employee engagement survey which includes questions to 
understand employees’ views on their own remuneration and 
benefits, which the Committee also reviews.

As demonstrated in the decision-making process behind  
our Policy review this year, the Committee is committed to a 
constructive dialogue with our shareholders in order to ensure that 
our Remuneration Policy is aligned with their views. The Committee 
consulted with shareholders in advance of submitting our revised 
Policy to the shareholder vote and carefully considered the feedback 
received. In conjunction with any additional feedback received from 
time to time, this will be considered as part of the Committee’s annual 
review of how we intend to implement our Remuneration Policy.

If any significant changes to our Remuneration Policy which  
require shareholder approval are proposed, the Committee will  
seek to engage with major shareholders to explain our proposals  
and obtain feedback.

Remuneration Policy for Executive Directors
Our Policy is designed to offer competitive, but not excessive, remuneration structured so that there is a significant weighting towards 
performance-based elements. A significant proportion of our variable pay is delivered in shares with deferral and holding periods being 
mandatory, and with appropriate recovery and withholding provisions in place to safeguard against overpayments in the event of certain 
negative events occurring. The table below provides a full summary of the Policy elements for Executive Directors.

Element

Salary

Purpose and link 
to strategy

Operation and  
performance conditions

Maximum 
opportunity

Performance  
assessment

Change from  
previous policy:
Normal salary 
effective date updated 
to align with wider 
workforce approach.

To recruit and  
reward executives  
of high calibre.

Recognises individual’s 
experience, 
responsibility and 
performance.

The Committee reviews the 
salaries of Executive Directors 
each year taking due account  
of all the factors described in  
how the salary policy operates.

Salaries are normally reviewed 
annually with changes effective 
from 1 July but may be reviewed  
at other times if considered 
appropriate.

Salary reviews will consider:

•  personal performance;
•  Group performance;
•  the nature and scope of the role;
•  the individual’s experience; and 
•  increases elsewhere in  

the Company.

Periodic reviews of market practice 
(for example, in comparable 
companies in terms of size and 
complexity) will also be undertaken.

The Committee considers the 
impact of any salary increase on 
the total remuneration package.

There is no prescribed maximum 
salary level or salary increase; 
however, any base salary increases 
will normally be in line with the 
percentage increases awarded to 
other employees of the Group.

However, increases may be made 
outside of this policy in appropriate 
circumstances, such as:

•  Where a Director is appointed on 
a salary that is at the lower end of 
the market practice range, larger 
increases may be awarded as 
the executive gains experience 
to move the salary closer to a 
more typical market level.

•  Where there has been a change in 
the nature and scope of the role.
•  Where there has been a significant 
and sustained change in the size 
and complexity of the business.
•  Where there has been a significant 

change in market practice.

Benefits

Change from  
previous policy:
None.

To provide competitive 
benefits to ensure  
the wellbeing  
of employees.

The value of benefits is not capped  
as it is determined by the cost to 
the Company, which may vary.

N/A

Executive Directors are entitled  
to the following benefits:

•  life assurance;
•  income protection insurance; and
•  private medical insurance.

The Committee may determine that 
Executive Directors should receive 
additional reasonable benefits if 
appropriate, taking into account 
typical market practice and 
practice throughout the Group.

Executive Directors may be 
reimbursed for all reasonable 
expenses and the Company may 
settle any tax incurred in relation  
to these.

Where an Executive Director is 
required to relocate to perform their 
role, they may be provided with 
reasonable benefits as determined 
by the Committee in connection 
with this relocation (on either a 
one-off or ongoing basis), including 
any benefits such as housing, travel 
or education allowances.

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

99

GOVERNANCEDirectors’ remuneration report continued

Element

Pension

Change from  
previous policy:
Following  
a review we have 
increased the 
maximum pension 
opportunity for the 
wider workforce from 
5% of salary to 7%  
of salary. To maintain 
alignment with the 
wider workforce the 
pension allowance 
provided to Executive 
Directors will also  
be increased to 7%  
of salary. 

Annual bonus

Change from  
previous policy:
Updated discretions.

Purpose and link 
to strategy

Operation and  
performance conditions

Maximum 
opportunity

Performance  
assessment

To provide retirement 
benefits for 
employees.

Directors are eligible to receive 
employer contributions to the 
Company’s pension plan (which is a 
defined contribution plan), a salary 
supplement in lieu of pension 
benefits (or combination of the 
above) or similar arrangement.

Maximum contribution in line with 
the contribution of other 
employees in the Group, currently 
7% of salary. 

N/A

Maximum of 150% of salary as 
determined by the Committee. 

To incentivise and 
reward the achievement 
of annual financial and 
operational objectives 
which are closely  
linked to the  
corporate strategy.

The annual bonus is based 
predominantly on stretching 
financial and operational 
objectives set at the beginning  
of the year and assessed by the 
Committee following the year end.

Half of any bonus earned is 
normally subject to deferral into 
shares under the Deferred Annual 
Bonus Plan (‘DABP’), typically for a 
period of two years from the date 
of award. The deferred shares  
will vest subject to continued 
employment, but there are no 
further performance targets.

A dividend equivalent provision 
applies, as described below.

Recovery and withholding provisions 
apply, as described below.

Participation in the bonus plan,  
and all bonus payments, are at  
the discretion of the Committee.

Financial measures will normally 
represent the majority of bonus, 
with strategic or operational 
non-financial targets 
representing the balance (if any).

Not more than 20% of each  
part of the bonus will be payable 
for achieving the relevant 
threshold hurdle. 

Measures and weightings may 
change each year to reflect  
any year-on-year changes to 
business priorities.

The Committee has the  
discretion to adjust targets for 
any exceptional events (including 
acquisitions or disposals) that  
may occur during the year.

The Committee also has the 
discretion to adjust the bonus 
outcome if it is not considered to be 
reflective of underlying financial or 
non-financial performance of the 
business or the performance of the 
individual over the performance 
period or where the outcome is  
not considered appropriate in  
the context of the experience of 
shareholders or other stakeholders.

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Element

Purpose and link 
to strategy

Operation and  
performance conditions

Maximum 
opportunity

Performance  
assessment

Normal circumstances: maximum 
of 200% of salary as determined by  
the Committee.

Exceptional circumstances: 
maximum of 300% of salary as 
determined by the Committee.

The vesting of awards will be 
subject to the achievement of 
performance metrics which  
may be financial, share price  
or strategic in nature.

The metrics and weightings for 
each award will be set out in the 
Annual Report on Remuneration. 
Any strategic measure(s) will 
account for no more than 25%  
of the award.

No more than 25% of the award 
vests for achieving threshold 
performance.

The Committee has the  
discretion to adjust targets for 
any exceptional events (including 
acquisitions and disposals)  
that occur during the 
performance period.

The Committee retains the 
discretion to adjust the vesting 
outcome if it is not considered to be 
reflective of underlying financial or 
non-financial performance of the 
business or the performance of the 
individual over the performance 
period or where the outcome is  
not considered appropriate in  
the context of the experience of 
shareholders or other stakeholders.

Maximum permitted based on 
HMRC limits from time to time.

N/A

Not applicable. 

N/A

Performance Share Plan (‘PSP’) 

Change from  
previous policy:
Updated discretions. 

To incentivise and 
recognise successful 
execution of the 
business strategy over 
the longer term.

To align the long-term 
interests of Executive 
Directors with those  
of shareholders.

All-employee share plans – SIP & SAYE

Change from  
previous policy:
None.

To encourage 
Group-wide equity 
ownership across all 
employees, and create 
a culture of ownership.

Share ownership guidelines

To increase alignment 
between executives 
and shareholders.

Change from  
previous policy: 
Introduction of 
post-employment 
shareholding 
guidelines.

Awards will normally be made 
annually under the PSP, and will 
take the form of nil-cost options  
or conditional share awards. 
Participation and individual award 
levels will be determined at the 
discretion of the Committee within 
the Policy.

Awards normally vest after three 
years subject to the extent to  
which the performance conditions 
specified for the awards are 
satisfied, and continued service.

Recovery and withholding provisions 
apply, as described below.

Executive Directors are required  
to retain vested shares delivered 
under the PSP for at least two years 
from the point of vesting, subject  
to the terms of the holding period 
described below.

A dividend equivalent provision 
applies, as described below. 

The Company operates two 
all-employee tax-advantaged 
plans, namely a Save As You Earn 
(‘SAYE’) and a Share Incentive Plan 
(‘SIP’) for the benefit of Group 
employees.

The operation of these plans will be 
at the discretion of the Committee, 
and Executive Directors will be 
eligible to participate on the same 
basis as other employees.

In-post: Executive Directors are 
expected to build and maintain a 
holding of shares in the Company. 
This is expected to be built through 
retaining a minimum of 50% of the 
net of tax vested PSP and DABP 
shares, until the guideline level  
is met. 

The minimum share ownership 
guideline is 200% of salary for 
current Executive Directors.

Post-cessation: Following 
stepping down from the Board, 
Executive Directors will normally  
be expected to maintain a 
minimum shareholding of 200%  
of salary (or actual shareholding 
 if lower) for two years. The 
Committee retains discretion  
to waive this guideline if it is not 
considered to be appropriate  
in the specific circumstance.

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

101

GOVERNANCEDirectors’ remuneration report continued

Notes to the Policy table
Recovery and withholding provisions
Recovery and withholding provisions apply to variable pay, to enable 
the Company to recover amounts paid under the annual bonus and 
PSP in the event of the following negative events occurring within 
three years of the payment of a cash bonus, the grant date of an 
award under the DABP or the vesting date of PSP awards: 

Operation of the PSP holding period
Executive Directors are required to retain vested shares delivered 
under the PSP (on a net of tax basis, where applicable) for at least two 
years from the point of vesting. In exceptional circumstances, the 
Committee may at its discretion allow participants to sell, transfer, 
assign or dispose of some or all of the PSP shares before the end of 
the holding period.

•  a material misstatement or restatement to the audited financial 

statements or other data; 

•  an error in calculation leading to over-payment of bonus;
•  individual gross misconduct; 
•  serious reputational damage;
•  corporate failure; or
•  any other circumstance which the Committee considers is similar 

in nature or effect.

Should such an event be suspected, there will be a further two years 
in which the Committee may investigate the event. The amount to be 
recovered would generally be the excess payment over the amount 
which would otherwise be paid, and recovery may be satisfied in a 
variety of ways, including through the reduction of outstanding 
deferred awards, reduction of the net bonus or PSP vesting and 
seeking a cash repayment.

Dividend equivalents
Under the DABP and the PSP, the Committee may also pay the value 
of dividends, at the Committee’s discretion, on vested shares (in cash 
or shares) which may assume the reinvestment of dividends on a 
cumulative basis.

Discretion available under the Policy
In order to ensure that the Remuneration Policy is capable of 
achieving its intended aims, the Committee retains certain 
discretions over the operation of the variable pay policy. These 
include the ability to vary the operation of the plans in certain 
circumstances (such as a change of control, rights issue, corporate 
restructuring event, special dividend or acquisition or disposal) 
including the timing and determination of payouts/vesting; and 
making appropriate adjustments to performance measures or 
targets as necessary to ensure that performance conditions remain 
appropriate. However, it should be noted that in the event that the 
measures or targets are varied for outstanding awards in the light  
of a corporate event, the revised targets may not be materially less 
difficult to satisfy. 

New to this Policy and in line with best practice and shareholder 
expectations, the Committee retains the discretion to adjust the 
vesting outcome if it is not considered to be reflective of underlying 
financial or non-financial performance of the business or the 
performance of the individual over the performance period or where 
the outcome is not considered appropriate in the context of the 
experience of shareholders or other stakeholders.

Should these discretions be used, they would be explained in the 
Annual Report on Remuneration and may be subject to consultation 
with shareholders as appropriate.

Previously agreed payment
The Committee reserves the right to make any remuneration 
payments and/or payments for loss of office (including exercising 
any discretions available to it in connection with such payments) 
notwithstanding that they are not in line with the Policy set out above 
where the terms of the payment were agreed (i) before 17 September 
2015 (the date the Company’s first shareholder-approved Directors’ 
Remuneration Policy came into effect); (ii) before the Policy set out 
above came into effect, provided that the terms of the payment were 
consistent with the shareholder-approved Directors’ Remuneration 
Policy in force at the time they were agreed; or (iii) at a time when the 
relevant individual was not a Director of the Company and, in the 
opinion of the Committee, the payment was not in consideration for 
the individual becoming a Director of the Company. For these 
purposes, ‘payments’ includes the Committee satisfying awards of 
variable remuneration and, in relation to an award over shares, the 
terms of the payment are ‘agreed’ at the time the award is granted.

Selection of performance measures
Annual bonus performance measures are selected annually to 
reflect the Group’s key strategic initiatives for the year and include 
both financial and strategic or operational non-financial objectives. 
A majority weighting will be placed on financial performance, 
ensuring that payouts are closely linked to the Group’s performance 
and the execution of strategy.

PSP awards to be granted in 2021/22 will be subject to the 
achievement of Operating profit growth, Total Group revenue growth 
and a basket of Diversity targets. The Committee believes this 
combination of measures ensures that rewards are linked to 
long-term shareholder value creation and the culture and values of 
the business. The performance metrics used and their weighting may 
differ for awards to ensure they continue to support the Company’s 
long-term growth strategy. 

Differences in Remuneration Policy between Executive Directors 
and other employees
Whilst the Policy described above applies specifically to the 
Company’s Executive Directors, the Policy principles are designed 
with due regard to employees across the Group.

‘At risk, performance-linked pay’ is restricted to the most senior 
employees in the Company, as it is this group that is most influential  
in driving corporate performance.

The Committee is committed to promoting a culture of widespread 
share ownership across all levels of the organisation. At senior levels 
this will predominantly be achieved through participation in 
performance-based incentive plans, whilst across the rest of the 
workforce it will be supported via all-employee share plans.

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Illustration of application of Remuneration Policy
The charts below illustrate how the composition of the Executive Directors’ remuneration packages varies under three different 
performance scenarios: threshold, on-target and maximum, both as a percentage of total remuneration opportunity and as a total value.  
It should be noted that these scenarios are for illustrative purposes only and have been determined using the approach specified in the 
regulations. They should not be construed as profit forecasts or a prediction of share price movements. 

COO

£2,000k

£1,600k

£3,191k

18%

£2,623k

43%

36%

£1,200k

£1,620k

35%

27%

38%

£618k

100%

33%

27%

£800k

£400k

£343k

24%

19%

100%

£788k

30%

26%

44%

CEO

£3,500k

£3,000k

£2,500k

£2,000k

£1,500k

£1,000k

£500k

£0k

CFO

£2,000k

£1,469k

£1,600k

£1,233k

38%

16%

33%

£1,200k

£800k

34%

28%

£400k

£359k

28%

23%

100%

£0k

£1,539k

16%

33%

£1,292k

38%

34%

28%

28%

23%

£826k

30%

26%

44%

Minimum

Target

Maximum Maximum 

+ share 
price growth

£0k

Minimum

Target

Maximum Maximum 

Minimum

Target

Maximum Maximum 

+ share 
price growth

+ share 
price growth

  Fixed remuneration

  Annual variable remuneration

  Long-term variable remuneration

  Share price growth

Assumptions
•  Minimum = fixed pay (base salary, benefits and pension).
•  Target = fixed pay plus 50% of maximum bonus payout and 50% vesting under the PSP.
•  Maximum = fixed pay plus 100% of bonus payout and 100% PSP vesting. 
•  Maximum + share price growth = fixed pay plus 100% of bonus payout and 100% PSP vesting with a 50% increase in share price applied  

to the PSP award.

Salary levels have been pro-rated to reflect the pay increase applying on 1 July 2021. Annual variable remuneration is based on the salary 
applying from 1 July 2021. Long-term variable remuneration is based on the salary at expected date of grant. The value of taxable benefits  
is as disclosed in the single figure for the year ending 31 March 2021.

Aside from the maximum + share price growth scenario, no share price increase is assumed and any dividend equivalents payable are  
not included.

Service contracts and policy for payments on loss of office
The service contracts for the Executive Directors are terminable by either the Company or the Executive Director on 12 months’ notice and 
make provision for early termination by way of payment of a cash sum equal to 12 months’ salary and pension. The Company may continue  
to provide benefits until the end of the notice period or may make a payment to the value of 12 months’ contractual benefits.

Payment in lieu of notice can be paid either as a lump sum or in equal monthly instalments over the notice period and will normally be subject 
to mitigation. The Committee will consider the particular circumstances of each leaver and retains flexibility as to at what point, and the 
extent to which, payments are reduced.

The Committee reserves the right to make any other payments in connection with a Director’s cessation of office or employment where the 
payments are made in good faith in discharge of an existing legal obligation (or by way of damages for breach of such an obligation) or by way of 
settlement of any claim arising in connection with the cessation of a Director’s office or employment or for any fees for outplacement assistance 
and/or the Director’s legal and/or professional advice fees in connection with his/her cessation of office or employment. SAYE options will 
become exercisable on cessation of employment to the extent permitted in accordance with the rules of the SAYE scheme, which does not 
provide for the exercise of discretion by the Committee. On cessation, a payment may be made in respect of accrued but untaken holiday. 

Relevant details will be provided in the Annual Report on Remuneration should such circumstances apply.

In summary, the contractual provisions on termination where the Company elects to make a payment in lieu of notice are as follows:

Performance measures

Notice period

Detailed terms

12 months by either party.

Termination payments over the notice period

100% of salary and pension contribution for the relevant period.
The Company may continue to provide benefits until the end of the notice period  
or may make a payment to the value of 12 months’ contractual benefits.

Change of control

No enhanced provisions on a change of control.

The Executive Directors are subject to annual re-election at the AGM. Service contracts are available for inspection at the Company’s 
registered office.

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

103

GOVERNANCEDirectors’ remuneration report continued

Annual bonus on termination
There is no automatic or contractual right to bonus payment.  
At the discretion of the Committee, for certain leavers, a bonus  
may become payable at the normal payment date based on 
performance. Such bonus would normally be pro-rated for time in 
employment unless the Committee determines otherwise. At its 
discretion the Committee may also pay such bonus at the time of 
cessation of employment based on performance to that date.  
Any bonus paid may be paid 100% in cash for the year of departure or 
preceding financial year if the bonus for that year has not yet been 
awarded. Should the Committee decide to make a payment in such 
circumstances, the rationale would be fully disclosed in the Annual 
Report on Remuneration.

DABP awards on termination
Any existing awards under the DABP will lapse on termination unless 
the termination is due to death, the sale of the employing company 
from the business or otherwise at the discretion of the Committee. 
Where an award does not lapse it will vest on cessation (or on such 
later date as the Committee determines), to the extent determined  
by the Committee. 

Approach to recruitment and promotions
The recruitment package for a new Executive Director would normally 
be set in accordance with the terms of the Company’s approved 
Remuneration Policy. Currently, this would include an annual bonus 
opportunity of up to 150% of salary and policy PSP award of up to 200% 
of salary (other than in exceptional circumstances where up to 300% 
of salary may be made). The Committee, however, retains discretion 
to include any other remuneration component or award which it feels 
is appropriate taking into account the specific circumstances of the 
recruitment, subject to the limit on variable remuneration of 350% of 
salary (450% of salary in exceptional circumstances) which is in line 
with current Policy limits. This limit does not include any payment(s)  
or award(s) made to ‘buy-out’ remuneration forfeited on leaving a 
previous employer. The key terms and rationale for any such 
component would be disclosed as appropriate in that year’s  
Annual Report on Remuneration.

On recruitment, salary will be set so as to reflect the individual’s 
experience and skills. It may be set at a level below the normal market 
rate, with phased increases greater than those received by others as 
the Executive Director gains experience. 

PSP on termination
Share-based awards are outside of service contracts provisions. 
Normally, PSP awards will lapse upon a participant ceasing to hold 
employment. However, under the rules of the PSP, in certain prescribed 
circumstances (namely death, sale of employing company from the 
business or otherwise at the discretion of the Committee), ‘good leaver’ 
status can be applied. In exercising its discretion as to whether an 
Executive Director should be treated as a good leaver, the Committee 
will take into account the performance of the individual and the 
reasons for their departure and, in the event of this determination being 
made, will set out its rationale in the following Annual Report on 
Remuneration. Awards will typically vest on the originally anticipated 
date, although the Committee has discretion to vest awards sooner 
(and to assess performance conditions accordingly if vesting occurs 
before the end of the performance period). 

The extent to which PSP awards will vest in good leaver 
circumstances will depend on:

(i) 

(ii) 

 the extent to which the performance conditions have been 
satisfied at the end of the performance period (or such other 
relevant time as the Committee determines); and
 unless the Committee determines otherwise, the pro-rating  
of the award determined by the period of time served in 
employment during the vesting period.

Change of control
In the event of a change of control of the Company or other relevant 
event, awards under the PSP, DABP and SIP and options under the 
SAYE scheme will vest early. Vesting of awards under the PSP will be 
determined by applying any relevant performance condition and, 
unless the Committee determines otherwise, pro-rating the award  
by reference to the period of time from grant to vest as a proportion 
of a period of three years. The DABP award shall vest in full, and the 
extent to which a SAYE option can be exercised will be determined by 
the Committee in accordance with the rules of the SAYE scheme on 
the same basis as for other employees. 

Where an individual forfeits outstanding variable pay opportunities 
or contractual rights at a previous employer as a result of 
appointment, the Committee may offer compensatory payments or 
awards, in such form as the Committee considers appropriate taking 
into account relevant factors which may include the form of awards, 
expected value and vesting timeframe of forfeited opportunities. 
When determining any such ‘buyout’, the principle would be that 
awards would be on a ‘like-for-like’ basis unless this is considered  
by the Committee not to be practical or appropriate.

Where an Executive Director is required to relocate from their home 
location to take up their role, the Committee may provide assistance 
with relocation (either via one-off or ongoing payments or benefits).

If an internal candidate is promoted to the Board, legacy terms  
and conditions would normally be honoured, including pension 
entitlements and any outstanding incentive awards.

In the event of recruitment, the Committee may grant awards to a 
new Executive Director relying on the exemption in the Listing Rules 
which allows for the grant of awards, to facilitate, in unusual 
circumstances, the recruitment of an Executive Director, without 
seeking prior shareholder approval or under any other appropriate 
Company incentive plan.

Policy on external appointments 
Subject to Board approval, Executive Directors are permitted to take 
on one non-executive position with another company and to retain 
their fees in respect of such position. Additional appointments may 
be undertaken in exceptional circumstances. 

104

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Annual Report and Financial Statements 2021

Remuneration Policy for the Chairman and Non-Executive Directors
The Non-Executive Directors do not have service contracts with the Company, but instead have letters of appointment.

Element

Purpose and link to strategy Operation

Maximum opportunity

Fees

To attract and retain a  
high-calibre Chairman and  
Non-Executive Directors by 
offering a market competitive  
fee level.

Fees are reviewed periodically and approved by  
the Board, with Non-Executive Directors abstaining 
from any discussion in relation to their fees. Both the 
Chairman and the Non-Executive Directors are paid 
annual fees and do not participate in any of the 
Company’s incentive arrangements, or receive any 
pension provision or other benefits.

There is no prescribed maximum annual 
increase or fee level.

The fee levels are reviewed on a periodic 
basis, with reference to the time 
commitment of the role and market levels 
(for example in companies of comparable 
size and complexity).

The Chairman receives a single fee covering all  
of his duties.

The Non-Executive Directors receive a basic Board 
fee, with additional fees payable for chairing the 
Audit, Remuneration and Corporate Responsibility 
Committees and for performing the Senior 
Independent Director role.

Additional fees may be paid to reflect additional 
Board or Committee responsibilities or an increased 
time commitment as appropriate.

The Chairman and Non-Executive Directors shall be 
entitled to have reimbursed all expenses that they 
reasonably incur in the performance of their duties. 
The Company may meet any tax liabilities that may 
arise on such expenses. 

The Board may introduce benefits for the Chairman 
or Non-Executive Directors if it is considered 
appropriate to do so.

Letters of appointment
All Non-Executive Directors have letters of appointment with the Company for an initial period of three years, subject to annual re-election  
at the AGM. Appointment is terminable on six months’ written notice. The appointment letters for the Non-Executive Directors provide that  
no compensation is payable upon termination of employment. 

Letters of appointment are available for inspection at the Company’s registered office.

Approach to recruitment
For the appointment of a new Chairman or Non-Executive Director, the fee arrangement would be set in accordance with the approved 
Remuneration Policy in force at that time.

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

105

GOVERNANCEDirectors’ remuneration report continued

Annual Report on Remuneration

This report has been prepared in accordance with the Companies Act 2006, Schedule 8 of the Large and Medium-sized Companies and 
Groups (Accounts and Reports) Regulations 2008 (as amended in 2013) and the UKLA’s Listing Rules. This report is subject to an advisory 
shareholder vote at the AGM on 17 September 2021. 

Implementation of the Remuneration Policy for the year ending 31 March 2022
The following sets out a summary of how our Remuneration Policy will be implemented for the year ended 31 March 2022. 

Base salary
The Executive Directors’ salaries were reviewed in early 2021 with the changes becoming effective from 1 July 2021 in line with the wider 
workforce. The following table sets out the new salaries effective 1 July 2021 compared to those which applied in financial year 2021. 

Nathan Coe 

Catherine Faiers1

Jamie Warner 

2022

2021

£579,360

£321,300

£336,600

£568,000

£315,000

£330,000

Percentage 
change

+2%

+2%

+2%

1. 

 Note that Catherine Faiers has reduced to 4.5 days per week from September 2020, and her salary has been pro-rated accordingly. Her full-time equivalent salary  
is £357,000.

The increase for the Executive Directors is in line with the general increase received for other senior employees across the Group, and lower 
than the average Company-wide pay increase of c.5%.

In previous years salary increases have been effective from 1 April each year, however, from 2021 the salary review date has been moved to  
1 July to align with the approach for the wider workforce.

Pension and benefits
Following a review we have increased the maximum pension opportunity for the wider workforce from 5% of salary to 7% of salary. To maintain 
alignment with the wider workforce the pension allowance provided to Executive Directors will also be increased to 7% of salary. Pension 
allowance is payable into the Company pension scheme or as a cash alternative. Ancillary benefits are provided in the form of private 
medical cover, life assurance and income protection insurance.

Annual bonus
The maximum annual bonus opportunity for the CEO will be 150% of salary and the maximum annual bonus opportunity for the COO and CFO 
will be 130% of base salary. The annual bonus will operate as normal in FY22, after the suspension of the plan in FY21 following the COVID-19 
outbreak. Half of any bonus earned will be payable in shares, deferred for two years under the DABP. The metrics and their weightings for the 
year ending 31 March 2022 are:

Metric

Operating profit 

Strategic: milestones linked to our digital car buying strategy

Percentage of 
total bonus 

75%

25%

Operating profit
Operating profit is a key performance indicator of the business and the Board believes continuing to deliver Operating profit performance  
will generate long-term value for shareholders. 

Strategic: digital car buying
In order to align with this strategic area of focus, the Committee has decided that 25% of the annual bonus will be determined based on 
measures relating to the take up of our digital retailing products by retailers. This will be measured by the number of instances paid for by 
retailers, related to supporting consumers in finding finance for their next car, getting a guaranteed trade in for their existing car as well as 
further offerings under development. Performance against these key objectives and the resulting bonus payout will be disclosed in next 
year’s Directors’ remuneration report to the extent that they are no longer considered commercially sensitive. 

106

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

PSP 
PSP awards for the CEO will be made at the level of 200% of base salary and PSP awards for the COO and CFO will be made at the level of 150% 
of base salary. Awards will be subject to the following performance measures and targets: 

Measure

Weighting 

Basis 

Operating profit 

75%

Revenue growth 

12.5%

Operating profit compound annual growth rate for the three years 
ended 31 March 2024.1

Revenue compound annual growth rate for the three years ended  
31 March 2024.1

Threshold 
(25% vesting) 

Stretch 
(100% vesting)

5.5%

5%

11%

9%

Diversity 

12.5%

Progress made in respect of a basket of Diversity objectives by March 2024, including:

•  The proportion of women employees in the Group being 40%.
•  The proportion of leadership2 who are women being 38%.
•  The proportion of BAME employees in the Group being 14%.
•  The proportion of leadership2 who are BAME being 10%.

The Committee will determine the payout in relation to the Diversity measures in the round taking 
into account the progress made against the key objectives as set out above, considering ‘how’ 
performance has been achieved as well as ‘what’ performance has been achieved. 

1. 

 Compound annual growth rate targets have been set as three-year growth targets with reference to performance for 31 March 2020 as the base year, due to the 
figures in FY21 being heavily impacted by the pandemic. The Operating profit performance targets therefore equate to £304.0m for threshold vesting and £354.1m 
for maximum vesting and the Revenue growth performance targets equate to £427.0m for threshold vesting and £477.7m for maximum vesting.

2.  Leadership is defined as OLT and OLT-1.

Each element will be assessed independently of the other at the end of the performance period. The Committee will then consider the wider 
context as discussed further below. 

Following a review of the Policy and our approach to remuneration, the Committee has decided to incorporate ESG metrics into the PSP  
going forward.

The ESG metrics selected are aligned with our developing ESG strategy. From 2021, we will focus on the diversity of our workforce by basing  
a portion of the PSP on a basket of Diversity metrics. The Board strongly believes that increasing the diversity of our workforce will increase 
access to external and internal talent, underpin employee engagement, and therefore performance, and improve Group decision-making 
which we believe will drive execution and therefore shareholder value. 

During the course of the next 12 months we will be developing a carbon reduction plan to set out our move towards a net zero carbon emissions 
position. To further emphasise the importance of ESG to our business, it is intended that for PSP awards in FY23 a carbon reduction measure 
will be included in place of the Revenue measure. 

We have applied the same principles as we use in setting our financial targets to setting our ESG targets. Our diversity targets have been set 
taking into account our internal ambitions as well as historical performance and wider sector trends. The Committee considers that the 
targets set are stretching and for all measures represent a meaningful improvement on our current position while allowing for critical 
appraisal at the end of the performance cycle. 

Auto Trader, like many other companies, is on a journey in respect of its ESG strategy and therefore the Committee fully recognises that we 
may need to evolve and iterate our approach to setting PSP performance targets over the next few years as we learn and develop. In line with 
best practice and shareholder expectations the Committee has discretion to adjust the vesting outcome. The Committee recognises that we 
may need to adjust the vesting outcomes in relation to ESG measures as part of our learning journey to ensure that payout on these elements 
is appropriate. 

In terms of the financial metrics, continuing to drive Operating profit is a key strategic objective of the business. Though EPS is widely used by 
other companies, we believe that the method by which the Company returns cash to shareholders should not affect executive compensation 
and therefore for Auto Trader the Committee believes that Operating profit is a more appropriate performance measure. Over the last three 
years, Operating profit has worked well for us and incentivised the right behaviours from our leadership team to grow the business and deliver 
value to shareholders. 

Revenue growth is a key performance indicator of the business. To ensure revenue performance is aligned with long-term value creation  
the vesting for the Revenue portion of the award will be subject to an ‘underpin’ whereby the Operating profit measure must be at least at 
threshold levels of performance for any portion of the total Group revenue element to pay out. 

The Committee set these targets taking into account internal and external expectations of performance and organic growth of the business. 
The Committee believes that these targets are appropriately stretching. For performance between the threshold and stretch targets, vesting 
will be calculated on a pro-rata basis. There is no vesting for performance below the threshold target.

In line with the Policy, Executive Directors will be required to hold any vested shares for a further period of two years under the terms of the PSP 
holding period.

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

107

GOVERNANCEDirectors’ remuneration report continued

Traditionally, our approach to the granting of PSP awards has been based on the closing share price on the day before grant. We have 
reviewed our approach to the share price used for determining the number of shares awarded under the PSP and are proposing to move  
to a longer share price averaging period of three months. 

The main reason for this is to smooth out share price volatility and ensure that the number of shares awarded is not overly impacted by short-
term changes in the share price. The Committee will keep this approach under review to ensure that there are no unintended consequences.

In line with best practice and shareholder expectations the Committee retains the discretion to adjust the payout from the annual bonus  
and PSP if it is not considered to be reflective of underlying financial or non-financial performance of the business or the performance  
of the individual over the performance period or where the outcome is not considered appropriate in the context of the experience of 
shareholders or other stakeholders.

Single figure of remuneration for the year ended 31 March 2021 (Audited)
The table below shows the aggregate emoluments earned by the Directors of the Company in the year ended 31 March 2021.

£’000

Executive

Nathan Coe

Catherine Faiers

Jamie Warner4

Non-Executive

Ed Williams

David Keens 

Jill Easterbrook 

Jeni Mundy 

Sigga Sigurdardottir

Salary and fees1

Benefits

Other

Long-term
incentives3

Pension

Total fixed 
remuneration

Total variable 
remuneration 

497

286

289

138

57

58

52

50

1

1

1

–

–

–

–

–

–

–

1

–

–

–

–

–

–

–

–

–

–

–

–

–

25

14

14

–

–

–

–

–

523

301

305

138

57

58

52

50

–

–

–

–

–

–

–

–

Total

523

301

305

138

57

58

52

50

1. 

 Base salary and fees were reduced for a portion of the year due to the impact of COVID-19 as described below. Furthermore, Catherine Faiers has reduced  
to a 4.5 day working week from 1 September 2020 and her salary has been pro-rated accordingly. 

2.  In response to the COVID-19 outbreak, no annual bonus plan operated for FY21. 
3.  PSP awards granted in 2018 for performance over the three-year period to 31 March 2021 will not vest, as the threshold performance has not been met.
4.   Jamie Warner was granted 1,345 shares under the Company’s save-as-you-earn scheme, at a discount of 20% to the market price. The total value of the discount  

was £1,485 and has been included in the “Other” column above.

The following table shows the aggregate emoluments earned in the year ended 31 March 2020.

£’000

Executive

Nathan Coe3

Catherine Faiers4

Jamie Warner5

Non-Executive

Ed Williams

David Keens 

Jill Easterbrook 

Jeni Mundy 

Sigga Sigurdardottir6

Salary and fees

Benefits 

Annual bonus1

Long-term
incentives2

Pension

Total fixed 
remuneration

Total variable 
remuneration 

393

321

28

184

76

67

57

24

1

1

–

–

–

–

–

–

–

–

–

–

–

–

–

–

554

56

7

–

–

–

–

–

20

16

1

–

–

–

–

–

414

338

29

184

76

67

57

24

554

56

7

–

–

–

–

–

Total

968

394

36

184

76

67

57

24

1. 

 The outcome for the annual bonus for FY20 was c.26% of maximum; however, in response to the COVID-19 outbreak, the Executive Directors requested that their 
bonus for FY20 be waived.

2.   73.6% of PSP awards granted in 2017 vested in June 2020 for performance over the three-year period to 31 March 2020. In last year’s report, for the purpose of the 
single figure the vested shares were valued based on the three-month average share price to 31 March 2020 of 529.38p, giving a value of £533k for Nathan Coe,  
£54k for Catherine Faiers and £7k for Jamie Warner including dividend equivalents. Jamie Warner’s amount also included a pro-rated amount for the Single Incentive 
Plan. The amounts in the table above have been revalued based on the share price on the date of vesting of 549.8p. c27% of the vested value is due to share price 
growth of 38% since the date of award. No discretion was exercised in relation to share price appreciation. 

3.   Nathan Coe was promoted to the role of CFO and CEO-designate effective 1 May 2019 from his previous role as COO & CFO. He was appointed CEO effective 1 March 

2020. The amounts disclosed reflect his service as COO & CFO, CFO & CEO-designate and CEO during the year. 

4.   Catherine Faiers was appointed COO and to the Board effective 1 May 2019. The amounts disclosed reflect her service in the year as an Executive Director. 
5.   Jamie Warner was appointed CFO and to the Board effective 1 March 2020. The amounts disclosed reflect his service in the year as an Executive Director. 
6.   Sigga Sigurdardottir was appointed to the Board on 1 November 2019. The amounts disclosed reflect fees from this date.

Additional information to support the single figure
Base salary
In light of the impact of COVID-19 on the business and the wider workforce, our Executive Directors forewent 50% of their salary from 1 April 2020 
to 1 July 2020. The Chairman and Senior Independent Director (David Keens) waived their fees entirely during that period, and the remainder  
of the Board waived its fees by 50% during the same period. With a return to higher levels of revenue and profit, salaries and fees were returned 
to normal levels in July 2020. The figures shown in the Single Total Figure of Remuneration table above reflect these changes. 

108

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

 
Benefits
Benefits include: private healthcare, life assurance and income protection insurance.

Pension
Employer’s pension contributions of 5% of salary were paid in respect of Executive Directors in line with those received for the wider  
UK employee population. 

Annual bonus for the year ended 31 March 2021
The COVID-19 outbreak resulted in significant disruption in the UK automotive market, with dealerships closed for an extended period. In light 
of this no annual bonus plan was operated in FY21 with the Executive Directors receiving an enhanced award under the Performance Share 
Plan only. Further details are provided below.

Performance Share Plan vesting for year ended 31 March 2021 
The PSP award granted in 2018 and was based on performance to 31 March 2021. The performance conditions this award was based on,  
and the targets and performance delivered are set out in the table below. Due to the impact of COVID-19 on Operating profit and revenue 
performance during the year the stretching targets set have not been met. This award will therefore lapse.

Measure

Operating profit 
Compound annual growth rate for  
the three years ended 31 March 2021

Total Group revenue
Compound annual growth rate for  
the three years ended 31 March 2021

Total vesting

Weighting

Threshold  
(25% vesting)

Stretch  
(100% vesting)

Actual 
performance

Payout  
(as a % of maximum)

75%

6% p.a. 

Equal to or 
above 10% p.a.

Below 
threshold

25%

5% p.a.

Equal to or 
above 8% p.a.

 Below 
threshold

0%

0%

0%

The Committee acknowledges the extraordinary effort of management during this challenging time. However, in light of the impact of 
COVID-19 on the financial performance of the Group, the Committee considers the pay outcomes for the year to be appropriate and so the 
Committee did not exercise any discretion in relation to LTIP outcomes for Executive Directors. In line with the Policy, the Committee has the 
ability to exercise malus and clawback with regards to incentive awards in certain circumstances as outlined in the Policy. 

Overall, the Committee considers that the Remuneration Policy has operated as it was intended during 2020/21. The performance-driven 
focus of our total remuneration directly supports the sustainable long-term success of the business. 

Scheme interests awarded during the year (Audited)
We approached remuneration differently in FY21 due to the impact of the COVID-19 pandemic on our business to focus on long-term recovery 
rather than short to medium-term performance. No annual bonus plan operated for FY21 and the Executive Directors were made an award 
under the PSP of 250% of salary. The award represented a reduction of c.30% for the CEO and c.10% for the CFO and COO compared to their 
previous aggregate incentive opportunity of 350% of salary (200% PSP and 150% annual bonus) for the CEO, and 280% of salary (150% PSP and 
130% annual bonus) for the CFO and COO. Vesting of the PSP award is to be based on the Company’s TSR performance relative to the FTSE350 
index as detailed below. 

Awards granted in the year under the PSP are shown below. 

Executive Director

PSP awards1

Nathan Coe

Catherine Faiers

Jamie Warner

Number of  
shares awarded

Multiple  
of salary

Face/maximum 
value of awards
at grant date2

% award vesting  
at threshold  
(% maximum)

Performance  
period

269,245

165,908

156,427

250%

250%

250%

£1,420,000

£875,000

£825,000

25%

25%

25%

1 April 2020 to 31 March 2023

1 April 2020 to 31 March 2023

1 April 2020 to 31 March 2023

1. 

 PSP awards will normally be eligible to vest three years from grant (8 July 2023) based on performance over the three years to 31 March 2023  
and continued employment.

2.  Face/maximum value was calculated based on the closing share price on the day before grant date (8 July 2020) of 527.4p. 

Awards are granted as nil-cost options.

The performance conditions applying to the 2020 PSP awards shown in the table above are set out below. 

Measure

Weighting

Basis

TSR performance  100%

Performance will be assessed based on the Company’s  
TSR performance compared to the FTSE350 Index (excluding 
investment trusts) over the three years ending 31 March 2023

Threshold  
(25% vesting)

Stretch  
(100% vesting)

Equal to Index TSR Equal to Index TSR 
plus 25% or above

TSR performance is calculated based on a three-month average to the beginning and end of the performance period. Vesting is on a 
straight-line basis between threshold and stretch.

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

109

GOVERNANCEDirectors’ remuneration report continued

Due to the uncertainty in FY21, it was considered impossible to set robust and fair financial targets for the PSP, and furthermore we believed 
that the success or otherwise of the Company’s response to COVID-19 was most likely to be reflected in the share price relative to that of  
other companies, as opposed to revenue and profit performance, We also wanted to ensure that the vesting outcome remains aligned with 
shareholder returns and hence the award is based entirely on TSR performance.

Directors’ shareholding and share interests (Audited)
Executive Directors are required to maintain a shareholding in the Company equivalent in value to 200% of salary. If an Executive Director does 
not meet the guideline, they will be expected to retain at least half of the net shares vesting under the Company’s discretionary share-based 
employee incentive schemes until the guideline is met. Non-Executive Directors do not have shareholding guidelines.

The table below sets out the number of shares held or potentially held by Directors (including their connected persons where relevant) as at  
31 March 2021, or at the date of retiring from the Board.

Beneficially
owned shares1

Number of awards 
held under the  
PSP conditional  
on performance

Number of  
vested but 
unexercised  
nil cost options 

Number of awards 
held under the 
DABP and Single
Incentive Plan2
conditional  
on continued 
employment

Unvested 
Sharesave  
options and  
Share Incentive 
Plan shares

Target 
shareholding 
guideline  
(as a % of salary)

Percentage of 
salary held 
in shares as at
31 March 20213

2,924,366

16,792

3,478

6,875,444

50,000

–

–

–

403,552

259,424

188,489

384,471

49,251

28,472

37,937

15,668

18,743

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

5,316

–

–

–

–

–

200%

200%

200%

N/A

N/A

N/A

N/A

N/A

3,057%

76%

31%

N/A

N/A

N/A

N/A

N/A

Director

Executive Directors

Nathan Coe

Catherine Faiers

Jamie Warner

Non-Executive Directors

Ed Williams

David Keens

Jill Easterbrook

Jeni Mundy

Sigga Sigurdardottir

Includes shares owned by connected persons. Only beneficially owned shares count towards the shareholding guideline.

1. 
2.   The Single Incentive Plan operates for senior executives below the Board. These awards were granted to Catherine Faiers and Jamie Warner before they were 

appointed to the Board. 

3.  Based on the Director’s salary and the mid-market price at close of business on 31 March 2021 of 555p. Includes net (after tax) of options vested but not exercised.

Payments to former Directors (Audited)
There were no payments made to former Directors during the year.

Payments for loss of office
There were no payments for loss of office during the year. 

Performance graph and CEO remuneration table
The graph below illustrates the Company’s TSR performance relative to the FTSE350 Index (excluding investment trusts) of which the 
Company is a constituent, from the start of conditional share dealing on 18 March 2015. The graph shows the performance over that period  
of a hypothetical £100 invested. 

)
£
(
n
r
u
t
e
R
r
e
d

l

o
h
e
r
a
h
S
l

a
t
o
T

)

d
e
s
a
b
e
r
(

250

200

150

100

50

0

Wed 18 March 
2015

Tue 31 March 
2015

Thu 31 March 
2016

Fri 31 March 
2017

Fri 30 March 
2018

Fri 29 March 
2019

Tue 31 March 
2020

Wed 31 March 
2021

Auto Trader Group plc

FTSE350 (excluding investment trusts)

Source: Datastream (Thomson Reuters)

110

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

 
 
 
CEO remuneration
The table below sets out the CEO’s single figure of total remuneration together with the percentage of maximum annual bonus awarded over 
the same period.

CEO total remuneration (£’000)

Annual bonus (% of maximum)

PSP vesting (% of maximum)

2021 

523

N/A4

N/A7

20201,2

1,659

N/A5

73.6%

2019

2,052

76.75%

51.2%

2018

2,929

50.3%

100%

2017

980

51.8%

N/A8

2016

1,339

100%

N/A8

20153

20

N/A6

N/A8

1.  The 2020 figures reflect Trevor Mather’s service as CEO to 29 February 2020, and Nathan Coe’s service as CEO from 1 March 2020. 
2.   The 2020 CEO total remuneration has been updated to reflect the value of the PSP based on the share price on the date of vesting of 541.00p rather than the  

three-month average share price to 31 March 2020 of 529.38p.

3.  From the date of Admission in March 2015.
4.  No bonus plan operated in 2020/21.
5.  The CEO elected to waive his bonus in respect of 2019/20.
6.  Private company when bonus plan implemented in 2015.
7.  PSP awards lapsed in 2020/21 as performance conditions were not met.
8.  No awards were eligible to vest in respect of long-term performance ending in 2015, 2016 or 2017.

CEO pay ratio
The table below shows the ratio between the CEO’s total single figure calculated as set out above and the median, lower and upper quartile 
total remuneration for our UK based workforce. Our median all-employee to CEO pay ratio is 10.9:1. 

A significant proportion of the CEO’s pay is in the form of variable pay through the annual bonus and the PSP. CEO pay will therefore vary 
year-on-year based on Company and share price performance. The CEO to all-employee pay ratio will therefore also fluctuate taking this into 
account. It should be noted that the CEO’s single figure of remuneration in 2020 includes PSP awards, which are affected by changes in the 
Company’s share price and achievement of targets over a three-year performance period. The Committee believes that the median pay ratio 
is lower than it would be in a normal year. This is due to the fact that the annual bonus did not operate for the year, the PSP awards did not vest 
in the year, and the CEO waived 50% of his base salary for the first three months of the year. The Committee would expect that in future years, 
the ratio will return to levels consistent with that in 2020, which the Committee considers is within a reasonable range taking into account the 
structure and nature of our business.

It is likely that any year-on-year change in the pay ratio will be driven by our CEO’s variable pay, and not by changes to pay and benefits 
structures for UK employees. Pay rates for all employees are set by reference to a range of factors, such as market practice, experience and 
performance in role. 

Year

2021

2020

Method

25th percentile pay ratio

Median pay ratio

75th percentile pay ratio

A

A

15.9:1

50.4:1

10.9:1

34.2:1

7.8:1

24.8:1

– 

– 

– 

– 

 Method A has been used to determine the relevant employees on the basis that this approach is in line with the approach used to calculate the single total figure  
for the CEO and therefore is the most robust.
 The salary for the P25 employee was £28,750 and total remuneration was £32,855. The salary for the P50 employee was £44,250 and total remuneration was £48,025. 
The salary for the P75 employee was £63,500 and total remuneration was £67,213.
 The P25, P50 and P75 employees were determined as at 31 March 2021 based on full-time equivalent remuneration. Only employees who were employed as at the  
end of the financial year were included; salaries were annualised, taking account of mid-year increases. The total remuneration includes salary, allowances, 
taxable benefits, pension contributions and share-based payments. Taxable benefits are based on the previous tax year (2020) with estimates used for those 
employees who joined part way through the year. Options under the SAYE scheme are included as at the date of grant, based on the difference between the market 
value at grant date and the exercise price. Options under discretionary plans (PSP and Single Incentive Plan) are based on the date that the performance conditions 
were achieved, and valued using the three-month average share price to 31 March 2021 of 577.58p.
 For 2020, the CEO single figure reflects amounts to Trevor Mather (stepped down 29 February 2020) and Nathan Coe (appointed CEO 1 March 2020) for their respective 
time in service.

Due to the impact of COVID-19 on the Group’s trading in the UK, a number of our UK colleagues were furloughed utilising the Coronavirus Job 
Retention Scheme. We topped up salaries for the large majority of those who were impacted. We repaid all furlough monies later in the year 
and did not furlough any employees during the second and third lockdowns.

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

111

GOVERNANCEDirectors’ remuneration report continued

Year-on-year change in pay for Directors compared to the average employee
In accordance with the new requirement under The Companies (Directors’ Remuneration Policy and Directors’ Remuneration Report) 
Regulations 2019, the table below shows the increase in each Directors’ pay (salary, benefits and bonus) between 2020 and 2021 compared  
to the average increase for the employees of the Group.

Base salary/fees

Benefits

Annual bonus

Executive Directors

Nathan Coe1,2

Catherine Faiers1,3

Jamie Warner1,4

Non-Executive Directors

Ed Williams1

David Keens1

Jill Easterbrook1

Jeni Mundy1,5

Sigga Sigurdardottir1,6

Average employee

26%

(11%)

932%

(25%)

(25%)

(13%)

(9%)

108%

0%

31%

43%

1,477%

–

–

–

–

–

27%

(100%)

(100%)

(100%)

–

–

–

–

–

–

1. 

 Ed Williams and David Keens voluntarily waived their entire fees from 1 April 2020 to 30 June 2020. The remaining Board members voluntarily waived 50% of their 
salaries and fees from 1 April 2020 to 30 June 2020.

2.   Nathan Coe was appointed as CEO on 1 March 2020 and his base salary increased on that date from £377,000 to £568,000. 
3.   Catherine Faiers was appointed to the Board on 1 May 2020 and therefore her reported salary for FY20 represents only 11 months. Further, Catherine became part-

time from 1 September 2020 and therefore her salary was pro-rated from that date to reflect her 4.5 day working week.

4.   Jamie Warner was appointed to the Board on 1 March 2020 and therefore his reported salary for FY20 represents only one month. 
5.   Jeni Mundy was appointed Chair of the Corporate Responsibility Committee from 1 January 2021 and received an additional fee of £9,742 per annum from that date.
6.   Sigga Sigurdardottir was appointed to the Board on 1 November 2019 and therefore her reported fee for FY20 represents only five months.

Relative importance of the spend on pay
The following table shows the Group’s actual spend on pay for all employees compared to distributions to shareholders. The average number 
of employees has also been included for context. Revenue and Operating profit have also been disclosed as these are two key measures of 
Group performance.

Employee costs (see note 7 to the consolidated financial statements)

Average number of employees (see note 7 to the consolidated financial statements)

Revenue (see Consolidated income statement)

Operating profit

Dividends paid and proposed and share buybacks (see notes 24 and 26 to the  
consolidated financial statements) 

2021  
£m

59.9

908

262.8

161.2

48.3

2020  
£m

55.3

849

368.9

258.9

84.1

%  
change

8%

7%

(28%)

(38%)

(43%)

Fees for the Chairman and Non-Executive Directors:
Fees for the Chairman and Non-Executive Directors were reviewed in early 2021 and were increased by 2% with effect from 1 July 2021.  
The following table sets out the new fees in financial year 2022 compared to those which applied in financial year 2021. 

Base fees 

Chairman

Non-Executive Director 

Additional fees 

Senior Independent Director

Audit Committee Chair

Remuneration Committee Chair

Corporate Responsibility Chair

FY22

£187,693

£57,963

£9,936

£9,936

£9,936

£9,936

FY21

£184,013

£56,827

£9,742

£9,742

£9,742

£9,742

Percentage 
change

+2%

+2%

+2%

+2%

+2%

+2%

112

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

All Non-Executive Directors have letters of appointment with the Company for an initial period of three years, subject to annual  
re-appointment at the AGM. Appointment is terminable on six months’ written notice. The appointment letters for the Non-Executive 
Directors provide that no compensation is payable upon termination of employment. The letters of appointment are available for  
inspection at the Company’s registered office. Details of the appointment terms of the Non-Executive Directors are as follows:

Ed Williams 

David Keens

Jill Easterbrook

Jeni Mundy

Sigga Sigurdardottir

Start of current term

Expiry of current term

6 March 2021

1 May 2021

1 July 2021

1 March 2019

1 November 2019

5 March 2024

30 April 2024

30 June 2024

28 February 2022

31 October 2022

Funding of equity awards
Share awards may be funded by a combination of newly issued shares, treasury shares and shares purchased in the market. Where shares are 
newly issued or from treasury, the Company complies with Investment Association dilution guidelines on their issue. The current dilution usage 
of all share plans is c. 0.85% of shares in issue. 

Where shares are purchased in the market, these will be held by a trust, in which case the voting rights relating to the shares are exercisable  
by the Trustees in accordance with their fiduciary duties. At 31 March 2021, the Trust held 399,731 shares in respect of the Share Incentive Plan.

External directorships
Auto Trader recognises that its Executive Directors may be invited to become non-executive directors of other companies. Such non-executive 
duties can broaden a Director’s experience and knowledge which can benefit Auto Trader. The Company Chairman would approve any such 
directorships in advance to ensure that there was no conflict of interest. 

Membership of the Committee
Jill Easterbrook is the Committee Chair, and its other members are David Keens, Jeni Mundy and Sigga Sigurdardottir. Refer to pages 73 and 94 
for further details of the membership of the Committee, the Terms of Reference, the meetings held and activities during the year.

External advisors
During the year the Committee received advice from Deloitte who were appointed in October 2017 following a competitive tender process. 
Deloitte are founding members of the Remuneration Consultants Code of Conduct and adhere to this Code in their dealings with the 
Committee. The Committee is satisfied that the advice provided by Deloitte is objective and independent. The Committee is comfortable  
that the members of the Deloitte team that provide remuneration advice to the Committee do not have connections with the Company or  
its Directors that may impair their independence. The Committee reviewed the potential for conflicts of interest and judged that there were 
appropriate safeguards against such conflicts.

Fees are charged on a time and materials basis. During the year Deloitte was paid £66,150 for advice provided to the Committee. Deloitte 
provided additional services to the Company in relation to internal audit, risk advisory and tax services.

Statement of shareholder voting
Shareholder voting in relation to recent AGM resolutions is as follows:

2018 AGM: Remuneration Policy (binding)

2020 AGM: Annual Report on Remuneration (advisory)

Votes for

746,257,288

748,140,518

% of votes  
cast for

94.93%

96.86%

Votes against 

39,870,834

24,225,112

% of votes  
cast against

5.07%

3.14%

Abstentions

152,057

159,404

Approval
This Directors’ remuneration report has been approved by the Board of Directors.

Signed on behalf of the Board of Directors.

Jill Easterbrook 
Chair of the Remuneration Committee 
10 June 2021

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

113

GOVERNANCEDirectors’ report

The Directors have pleasure in submitting their report and  
the audited financial statements of Auto Trader Group plc  
(the ‘Company’) and its subsidiaries (together the ‘Group’)  
for the financial year to 31 March 2021.

Statutory information
Information required to be part of the Directors’ report can be found 
elsewhere in this document, as indicated in the table below, and is 
incorporated into this report by reference:

Management report
This Directors’ report, on pages 114 to 117, together with the Strategic 
report on pages 2 to 71, form the Management Report for the 
purposes of DTR 4.1.5R.

Section of Annual 
Report

Employee involvement

Page reference

Strategic report: Make a difference 
(page 48)

Employees with 
disabilities

Strategic report: Make a difference 
(page 51)

Financial instruments

Financial statements: Note 2 to the 
consolidated financial statements (page 133)

Future developments  
of the business

Strategic report: (pages 30 and 31)

Greenhouse gas 
emissions

Strategic report: Make a difference 
(page 54)

Non-financial reporting

Strategic report: Make a difference 
(page 47)

Information required by LR 9.8
Information required to be included in the Annual Report by LR 9.8 can 
be found in this document as indicated in the table below:

Section of  
Annual Report

Page reference

Allotment of shares 
during the year

Financial statements: Note 24 to the 
consolidated financial statements (page 154)

Directors’ interests

Governance: Directors’ remuneration report 
(page 110)

Significant shareholders

Governance: Directors’ report (page 116)

Going concern

Strategic report: Principal risks and 
uncertainties (pages 70 and 71)

Long-term incentive 
schemes

Governance: Directors’ remuneration report  
(pages 106 to 113)

Powers for the Company 
to buy back its shares

Governance: Directors’ report (page 115)

Significant contracts

Governance: Directors’ report (page 116)

Significant related party 
agreements

Governance: Directors’ report (page 116)

Statement of corporate 
governance

Governance: Corporate governance 
statement (pages 78 to 83)

Strategic report
The Strategic report, which can be found on pages 2 to 71, sets out the 
Group’s strategy, objectives and business model; the development, 
performance and position of the Group’s business (including 
financial and operating key performance indicators); a description of 
the principal risks and uncertainties; and the main trends and factors 
likely to affect the future development, performance and position of 
the Group’s business.

UK Corporate Governance Code
The Company’s statement on corporate governance can be found in 
the Corporate governance statement, the Report of the Nomination 
Committee, the Report of the Audit Committee, the Report of the 
Corporate Responsibility Committee and the Directors’ remuneration 
report and policy report on pages 78 to 113; all of which form part of 
this Directors’ report and are incorporated into it by reference.

2021 Annual General Meeting
The 2021 AGM will take place at 10:00am on Friday 17 September 2021 
at the Company’s registered office at 4th Floor, 1 Tony Wilson Place, 
Manchester, M15 4FN. We currently intend to hold the AGM as a 
physical meeting as usual, however, we will be closely monitoring  
the restrictions over public gatherings and will communicate any 
necessary changes. We strongly encourage all shareholders to cast 
their votes by proxy, and to send any questions in respect of AGM 
business to ir@autotrader.co.uk. 

The Notice of Meeting sets out the resolutions to be proposed and 
specifies the deadlines for exercising voting rights and appointing a 
proxy or proxies to vote in relation to resolutions to be passed at the 
AGM. All proxy votes will be counted and the numbers for, against or 
withheld in relation to each resolution will be announced at the AGM 
and published on the Company’s website.

Board of Directors
The following individuals were Directors of the Company for the 
whole of the financial year ending 31 March 2021, and to the date  
of approving this report unless otherwise stated:

•  Ed Williams.
•  Nathan Coe.
•  Catherine Faiers.
•  Jamie Warner.
•  David Keens.
•  Jill Easterbrook.
•  Jeni Mundy.
•  Sigga Sigurdardottir.

All Directors will stand for election or re-election at the 2021 AGM  
in line with the recommendations of the Code.

114

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

Appointment and replacement of Directors
At each AGM each Director then in office shall retire from office with 
effect from the conclusion of the meeting. When a Director retires at an 
AGM in accordance with the Articles of Association of the Company, 
the Company may, by ordinary resolution at the meeting, fill the office 
being vacated by re-electing the retiring Director. In the absence of 
such a resolution, the retiring Director shall nevertheless be deemed  
to have been re-elected, except in the cases identified by the Articles.

Results and dividends
The Group’s and Company’s audited financial statements for the 
year are set out on pages 124 to 174.

No dividends were paid during the year. 

The Directors recommend payment of a final dividend of 5.0 pence 
per share (2020: Nil) to be paid on 24 September 2021 to shareholders 
on the register of members at 27 August 2021, subject to approval at 
the 2021 AGM.

Amendment of the Articles
At the 2020 Annual General Meeting, the Company’s Articles of 
Association were amended by a special resolution to reflect recent 
developments in market practice in respect of holding combined 
physical and electronic general meetings (also known as ‘hybrid’ 
meetings). These hybrid meetings enable members to attend and 
participate in the business of the meeting by attending a physical 
location or by means of an electronic facility or facilities. It is not the 
current intention of the Board to routinely hold combined physical 
and electronic general meetings. These amendments were made  
to provide the Directors with the flexibility should they need to make 
alternative arrangements for participation in meetings (including 
where physical participation may be prevented or restricted).

Share capital and control
The Company’s issued share capital comprises ordinary shares  
of £0.01 each which are listed on the London Stock Exchange  
(LSE: AUTO.L). The ISIN of the shares is GB00BVYVFW23.

On 3 April 2020, 46,468,300 additional shares were allotted for a 
consideration of £4.00 per share as a result of a non-pre-emptive 
placing. During the year, a further 15,412 additional shares were 
allotted for a consideration of £2.59 per share in relation to the 
exercise of share options under the Company’s SAYE scheme.

The issued share capital of the Company as at 31 March 2021 
comprised 969,024,186 shares of £0.01 each, and 2,422,659 shares 
were held in treasury. As at 10 June 2021, the issued share capital  
of the Company comprises 969,033,061 shares of £0.01 each, and 
2,378,793 shares held in treasury.

Further information regarding the Company’s issued share capital 
and details of the movements in issued share capital during the year 
are provided in note 24 to the Group’s financial statements. All the 
information detailed in note 24 forms part of this Directors’ report 
and is incorporated into it by reference.

Details of employee share schemes are provided in note 28 to  
the Group financial statements.

Authority to allot shares
Under the 2006 Act, the Directors may only allot shares if authorised to 
do so by shareholders in a general meeting. At the 2019 AGM, special 
resolution 14 conferred upon Directors the authority to allot ordinary 
shares up to a maximum nominal amount of £464,683 (46,468,300 
shares), for cash, on a non-pre-emptive basis. As noted above, the 
Directors used this authority to conduct a non-pre-emptive placing  
of 46,468,300 ordinary shares which was completed on 3 April 2020. 

In the Notice of the 2021 AGM (the ‘AGM Notice’), ordinary resolution  
15 seeks a new authority to allow the Directors to allot ordinary  
shares representing approximately two thirds of the Company’s 
existing share capital as at the date of the AGM Notice, of which 
approximately one third of the Company’s issued ordinary share 
capital can only be allotted pursuant to a rights issue. Special 
resolutions 16 and 17 seek a new authority to allow the Directors to 
allot ordinary shares on a non-pre-emptive basis up to a maximum  
of approximately 5% of the Company’s existing share capital and 
special resolutions 16 and 17 seek a new authority to allow the 
Directors to allot ordinary shares on a non-pre-emptive basis in 
connection with an acquisition or specified capital investment,  
up to a further maximum of approximately 5% of the Company’s 
existing share capital at the date of the AGM Notice. 

Authority to purchase own shares
As described on page 45, the Company intends to re-commence  
its share buyback programme, under the authority passed at the 
2020 AGM under which the Company is authorised to make market 
purchases of up to a maximum of 10% (96,560,474 shares) of its  
own ordinary shares (excluding shares held in treasury), subject to 
minimum and maximum price restrictions, either to be cancelled  
or retained as treasury shares. The Directors will seek to renew this 
authority at the forthcoming AGM.

Rights attaching to shares
All shares have the same rights (including voting and dividend rights 
and rights on a return of capital) and restrictions as set out in the 
Articles, described below. Except in relation to dividends which  
have been declared and rights on a liquidation of the Company, the 
shareholders have no rights to share in the profits of the Company. 
The Company’s shares are not redeemable. However, following any 
grant of authority from shareholders, the Company may purchase or 
contract to purchase any of the shares on or off market, subject to 
the Companies Act 2006 and the requirements of the Listing Rules.

No shareholder holds shares in the Company which carry special 
rights with regard to control of the Company. There are no shares 
relating to an employee share scheme which have rights with regard 
to control of the Company that are not exercisable directly and solely 
by the employees, other than in the case of the Auto Trader Group 
Share Incentive Plan, where share interests of a participant in such 
scheme can be exercised by the personal representatives of a 
deceased participant in accordance with the Scheme rules.

Voting rights
Each ordinary share entitles the holder to vote at general meetings  
of the Company. A resolution put to the vote of the meeting shall be 
decided on a show of hands, unless the Directors decide in advance 
that a poll will be conducted, or unless a poll is demanded at the 
meeting. On a show of hands, every member who is present in person 
or by proxy at a general meeting of the Company shall have one vote. 
On a poll, every member who is present in person or by proxy shall 
have one vote for every share of which they are a holder. The Articles 
provide a deadline for submission of proxy forms of not less than 48 
hours before the time appointed for the holding of the meeting or 
adjourned meeting. No member shall be entitled to vote at any 
general meeting either in person or by proxy, in respect of any share 
held by the member, unless all amounts presently payable by the 
member in respect of that share have been paid. Save as noted, there 
are no restrictions on voting rights nor any agreement that may result 
in such restrictions.

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

115

GOVERNANCEDirectors’ report continued

Restrictions on transfer of securities
The Articles do not contain any restrictions on the transfer of 
ordinary shares in the Company other than the usual restrictions 
applicable where any amount is unpaid on a share. Certain 
restrictions are also imposed by laws and regulations (such as 
insider trading and marketing requirements relating to close 
periods) and requirements of the Company’s share dealing  
code whereby Directors and certain employees of the Company 
require approval to deal in the Company’s securities.

Change of control
Save in respect of a provision of the Company’s share schemes which 
may cause options and awards granted to employees under such 
schemes to vest on takeover, there are no agreements between the 
Company and its Directors or employees providing for compensation 
for loss of office or employment (whether through resignation, 
purported redundancy or otherwise) because of a takeover bid.

Significant contracts
The only significant agreement to which the Company is a party  
that takes effect, alters or terminates upon a change of control  
of the Company following a takeover bid, and the effect thereof,  
is the revolving credit facility agreement, which contains customary 
prepayment, cancellation and default provisions including, if 
required by a lender, mandatory prepayment of all utilisations 
provided by that lender upon the sale of all or substantially all  
of the business and assets of the Group or a change of control.

Transactions with related parties
Compensation paid to Directors and Key Management is as 
disclosed in note 8 to the Group financial statements.

Research and development
Innovation, specifically in software, is a critical element of Auto Trader’s 
strategy and therefore of the future success of the Group. Accordingly, 
the majority of the Group’s research and development expenditure is 
predominantly related to this area. Since 30 September 2013, the Group 
has changed its approach to technology development such that the 
Group now develops its core infrastructure through small-scale, 
maintenance-like incremental improvements, and as a result the 
amount of capitalised development costs has decreased as less 
expenditure meets the requirements of IAS 38, Intangible Assets.

Indemnities and insurance
The Company maintains appropriate insurance to cover Directors’ and 
officers’ liability for itself and its subsidiaries and such insurance was in 
force for the whole of the financial year ending 31 March 2021. The 
Company also indemnifies the Directors under a qualifying indemnity for 
the purposes of Section 236 of the Companies Act 2006: in the case of the 
Non-Executive Directors in their respective letters of appointment and in 
the case of the Executive Directors in a separate deed of indemnity.  
Such indemnities contain provisions that are permitted by the Director 
Liability provisions of the Companies Act and the Company’s Articles.

Environmental
Information on the Group’s greenhouse gas emissions is set out in the 
‘Make a difference’ section on page 54 and forms part of this report 
by reference.

Political donations
There were no political donations made during the year or the 
previous year.

Post balance sheet events
Manchester office lease
On 14 April 2021, the Group entered into a new lease arrangement to 
rent an additional 16,000 square foot in our Manchester office to 
support the needs of our growing workforce. The lease will last for 
five years until April 2026 with total lease commitments over the 
five-year period of £1.9m. 

Dealer Auction dividend
The Group’s joint venture, Dealer Auction Limited, declared a 
dividend of £10.0m on 29 April 2021. The Group owns 49% of the 
ordinary share capital of Dealer Auction Limited and therefore 
received payment of £4.9m on 14 May 2021.

External branches
The Group had no active registered external branches during the 
reporting period.

Financial instruments
Details of the financial risk management objectives and policies  
of the Group, including hedging policies and exposure of the entity  
to price risk, credit risk, liquidity risk and cash flow risk, are given in  
note 30 to the consolidated financial statements.

Interests in voting rights
At the year end the Company had been notified, in accordance with Chapter 5 of the Financial Conduct Authority’s Disclosure Guidance and 
Transparency Rules, of the following significant interests in the issued ordinary share capital of the Company:

Shareholder

BlackRock Inc.

Kayne Anderson 
Rudnick Investment 
Management LLC.

At 31 March 2021

At 10 June 2021

Number of ordinary  
shares/voting rights  
notified

Percentage of voting  
rights over ordinary  
shares of £0.01 each

Number of ordinary  
shares/voting rights  
notified

Percentage of voting  
rights over ordinary  
shares of £0.01 each

99,077,935

79,346,907

10.25%

8.21%

99,077,935

79,346,907

10.25%

8.21%

5.01%

Baillie Gifford & Co.

47,482,549

5.01%

47,482,549

116

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

Disclosure of information to auditors
Each of the Directors has confirmed that:

•  so far as the Director is aware, there is no relevant audit 

information of which the Company’s auditors are unaware; and

•  the Director has taken all the steps that he/she ought to have 
taken as a Director to make him/herself aware of any relevant 
audit information and to establish that the Company’s auditor  
is aware of that information.

This confirmation is given and should be interpreted in accordance 
with the provisions of Section 418 of the Companies Act 2006.

Statement of Directors’ responsibilities in respect of the Annual 
Report and Financial Statements
The Directors are responsible for preparing the Annual Report and 
the Group and parent company financial statements in accordance 
with applicable law and regulations.

Company law requires the Directors to prepare Group and parent 
company financial statements for each financial year. Under that 
law they are required to prepare the Group financial statements in 
accordance with International Accounting Standards in conformity 
with the requirements of the Companies Act 2006 and applicable  
law and have elected to prepare the parent company financial 
statements in accordance with UK accounting standards and 
applicable law, including ‘FRS 102 The Financial Reporting Standard 
applicable in the UK and Republic of Ireland’. In addition the Group 
financial statements are required under the UK Disclosure Guidance 
and Transparency Rules to be prepared in accordance with 
International Financial Reporting Standards adopted pursuant to 
Regulation (EC) No 1606/2002 as it applies in the European Union.

Under company law the Directors must not approve the financial 
statements unless they are satisfied that they give a true and fair 
view of the state of affairs of the Group and parent company and of 
their profit or loss for that period. In preparing each of the Group and 
parent company financial statements, the Directors are required to:

•  select suitable accounting policies and then apply them 

consistently;

•  make judgements and accounting estimates that are 

reasonable, relevant, reliable and prudent;

•  for the Group financial statements, state whether they have 
been prepared in accordance with International Accounting 
Standards in conformity with the requirements of the Companies 
Act 2006 and International Financial Reporting Standards 
adopted pursuant to Regulation (EC) No 1606/2002 as it applies  
in the European Union;

•  for the parent company financial statements, state whether 
applicable UK Accounting Standards have been followed, 
subject to any material departures disclosed and explained  
in the parent company financial statements; 

•  assess the Group and parent company’s ability to continue as  
a going concern, disclosing, as applicable, matters related to 
going concern; and

•  use the going concern basis of accounting unless they either 

intend to liquidate the Group or the parent company or to cease 
operations, or have no realistic alternative but to do so.

The Directors are responsible for keeping adequate accounting 
records that are sufficient to show and explain the parent company’s 
transactions and disclose with reasonable accuracy at any time the 
financial position of the parent company and enable them to ensure 
that its financial statements comply with the Companies Act 2006. 
They are responsible for such internal control as they determine is 
necessary to enable the preparation of financial statements that are 
free from material misstatement, whether due to fraud or error, and 
have general responsibility for taking such steps as are reasonably 
open to them to safeguard the assets of the Group and to prevent 
and detect fraud and other irregularities.

Under applicable law and regulations, the Directors are also 
responsible for preparing a Strategic report, Directors’ report, 
Directors’ remuneration report and Corporate governance 
statement that complies with that law and those regulations.

The Directors are responsible for the maintenance and integrity of 
the corporate and financial information included on the Company’s 
website. Legislation in the UK governing the preparation and 
dissemination of financial statements may differ from legislation  
in other jurisdictions.

Responsibility statement of the Directors in respect of the annual 
financial report
We confirm, to the best of our knowledge:

•  the financial statements, prepared in accordance with the 

applicable set of accounting standards, give a true and fair view 
of the assets, liabilities, financial position and profit or loss of  
the Company and the undertakings included in the consolidation 
taken as a whole; and

•  the Strategic report includes a fair review of the development 
and performance of the business and the position of the issuer 
and the undertakings included in the consolidation taken as  
a whole, together with a description of the principal risks and 
uncertainties that they face.

We consider that the Annual Report and Accounts, taken as a whole, 
is fair, balanced and understandable and provides the information 
necessary for shareholders to assess the Group’s position and 
performance, business model and strategy.

Approval of Annual Report
The Strategic report and the Corporate governance report were 
approved by the Board on 10 June 2021.

Approved by the Board and signed on its behalf.

Claire Baty 
Company Secretary 
10 June 2021

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

117

GOVERNANCEIndependent auditor’s report to the members of Auto Trader Group plc

We were first appointed as auditor by the shareholders on 22 
September 2016. The period of total uninterrupted engagement is 
for the five financial years ended 31 March 2021. We have fulfilled 
our ethical responsibilities under, and we remain independent of 
the Group in accordance with, UK ethical requirements including 
the FRC Ethical Standard as applied to listed public interest 
entities. No non-audit services prohibited by that standard  
were provided. 

Overview

Materiality:  
Group financial 
statements as a whole

Coverage

£7.8m (2020:£10.4m)
5.0% (2020: 4.1%) of  
Group profit before tax

99% (2020:99%) of  
Group profit before tax

Key audit matters 

vs 2020

Recurring risks

Group: Revenue recognition

Parent company: Recoverability  
of parent company’s investment  
in subsidiary

1. Our opinion is unmodified

We have audited the financial statements of Auto Trader Group plc 
(“the Company”) for the year ended 31 March 2021 which comprise 
the Consolidated income statement, the Consolidated statement 
of comprehensive income, the Consolidated balance sheet, the 
Consolidated statement of changes in equity, the Consolidated 
statement of cash flows, the Company balance sheet and 
Company statement of changes in equity, and the related notes, 
including the accounting policies in notes 1 and 2. 

In our opinion: 
•  the financial statements give a true and fair view of the state of 
the Group’s and of the parent company’s affairs as at 31 March 
2021 and of the Group’s profit for the year then ended; 

•  the Group financial statements have been properly prepared  
in accordance with international accounting standards in 
conformity with the requirements of the Companies Act 2006;
•  the parent company financial statements have been properly 

prepared in accordance with UK accounting standards, including 
FRS 102 The Financial Reporting Standard applicable in the UK 
and Republic of Ireland; and 

•  the financial statements have been prepared in accordance with 
the requirements of the Companies Act 2006 and, as regards the 
Group financial statements, Article 4 of the IAS Regulation to the 
extent applicable. 

Basis for opinion 
We conducted our audit in accordance with International 
Standards on Auditing (UK) (“ISAs (UK)”) and applicable law.  
Our responsibilities are described below. We believe that the  
audit evidence we have obtained is a sufficient and appropriate 
basis for our opinion. Our audit opinion is consistent with our  
report to the audit committee. 

118

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

2.  Key audit matters: our assessment of risks of material misstatement

Key audit matters are those matters that, in our professional judgment, were of most significance in the audit of the financial statements 
and include the most significant assessed risks of material misstatement (whether or not due to fraud) identified by us, including those 
which had the greatest effect on: the overall audit strategy; the allocation of resources in the audit; and directing the efforts of the 
engagement team. We summarise below the key audit matters in decreasing order of audit significance, in arriving at our audit opinion 
above, together with our key audit procedures to address those matters and, as required for public interest entities, our results from 
those procedures. These matters were addressed, and our results are based on procedures undertaken, in the context of, and solely for 
the purpose of, our audit of the financial statements as a whole, and in forming our opinion thereon, and consequently are incidental to 
that opinion, and we do not provide a separate opinion on these matters.

The risk

Our response

Revenue recognition
(Trade revenue: £225.2m; 
2020: £324.3m).

Refer to page 86 (Report  
of the Audit Committee),  
page 131 (accounting  
policy) and page 139 
(financial disclosures).

Data processing
Revenue primarily consists of fees for 
advertising on the Group’s website. There 
are a large volume of transactions, a wide 
variety of packages available and retailers 
have the ability to bespoke the combination 
of products they receive over time.  
On the basis that the packages available 
relating to the Trade revenue stream are 
updated manually by Auto Trader personnel 
over time, we consider a significant risk 
exists in relation to revenue recognition in 
respect of fraud. 

Recoverability of parent 
company’s investment  
in subsidiary 
(£1,221.2m; 2020: £1,218.3m).

Refer to page 86 (Report  
of the Audit Committee),  
page 170 (accounting  
policy) and page 172 
(financial disclosures).

Low risk, high value
The carrying amount of the parent 
company’s investment in subsidiary 
represents 71% (2020: 77%) of the parent 
company’s total assets. Its recoverability is 
not at a high risk of significant misstatement 
or subject to significant judgement. 
However, due to its materiality in the context 
of the parent company financial statements, 
this is considered to be the area that had the 
greatest effect on our overall parent 
company audit.

Our procedures included:
•  Test of control: Testing the design, implementation and 
operating effectiveness of bank reconciliation controls, 
to provide evidence over the reliability of cash data 
used in our tests of detail.

•  Test of detail: Inspecting contractual terms, including 

modifications agreed in the year, to identify 
performance obligations and determine the timing of 
revenue recognition. 

•  Data comparisons: Using computer assisted audit 

techniques to match sales information from the billing 
system to the accounting records.

•  Tests of detail: Using computer assisted audit 

techniques to match the entire population of sales 
transactions to cash received during the year and to 
trade receivables and accrued income outstanding at 
the year end.

•  Tests of detail: Testing for credit notes raised during the 
year and after the year end to assess the adequacy of 
the credit note provision and to confirm that revenue 
recognised in the year is not reversed subsequent to the 
year end.

•  Tests of detail: Using sampling techniques to test that 
accrued income has been earned in the year and is 
accurately recorded.

•  Analytic sampling: Obtaining all journals posted to 

revenue and, using computer assisted audit techniques, 
analysing these to identify those with unusual attributes 
or those with corresponding postings to unexpected 
accounts. Agreeing any journals identified back to 
relevant supporting documentation.

Our results
We found the amount of revenue recognised to be 
acceptable (2020: acceptable).

We performed the test below rather than seeking  
to rely on any of the company’s controls because the 
nature of the balance is such that we would expect to 
obtain audit evidence primarily through the detailed 
procedures described.

Our procedures included:
•  Comparing valuations: comparing the carrying amount 
of the investment to the market capitalisation of the 
Group, as a test for an indication of impairment, as all of 
the Group’s trading operations are contained within the 
subsidiary and its subgroup.

Our results
We found the company’s conclusion that there  
is no indication of impairment of its investment in 
subsidiary to be acceptable (2020 result: acceptable).

We continue to perform audit procedures over going concern, as set out in section 4 of this report. However, reflecting a reduction  
in economic uncertainty relating to COVID-19 and the Group’s financial position at year end, we have not assessed this as one of the  
most significant risks in our current year audit and, therefore, it is not separately identified as a key audit matter in our report this year.

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

119

FINANCIAL STATEMENTSIndependent auditor’s report to the members of Auto Trader Group plc continued

3. Our application of materiality and an overview of the scope of our audit

Materiality for the group financial statements as a whole was set at £7.8m (2020: £10.4m), determined with reference to a benchmark  
of group profit before tax of £157.4m (2020: £251.5m), of which it represents 5.0% (2020: 4.1%). 

Materiality for the parent company financial statements as a whole was set at £6.4m (2020: £6.0m), determined with reference to a 
benchmark of company net assets of £1,283.0m (2020: 1,096.9m), of which it represents 0.5% (2020: 0.5%). 

In line with our audit methodology, our procedures on individual account balances and disclosures were performed to a lower threshold, 
performance materiality, so as to reduce to an acceptable level the risk that individually immaterial misstatements in individual account 
balances add up to a material amount across the financial statements as a whole. 

Performance materiality was set at 75% (2020: 75%) of materiality for the financial statements as a whole, which equates to £5.9m (2020: 
£7.8m) for the Group and £4.8m (2020: £4.5m) for the parent company. We applied this percentage in our determination of performance 
materiality because we did not identify any factors indicating an elevated level of risk. 

We agreed to report to the Audit Committee any corrected or uncorrected identified misstatements exceeding £0.4m (2020: £0.5m),  
in addition to other identified misstatements that warranted reporting on qualitative grounds. 

Of the Group’s 6 (2020: 5) reporting components, we subjected 3 (2020: 3) to full scope audits for group purposes. The work on these 
components, including the audit of the parent company, was performed by the Group team.

The components within the scope of our work accounted for the percentages illustrated below. 

The remaining 4% (2020: 2%) of total group revenue, 1% (2020: 1%) of group profit before tax and 1% (2020: 1%) of total group assets is 
represented by 3 (2020: 2) reporting components, none of which individually represented more than 2% (2020: 2%) of any of total group 
revenue, group profit before tax or total group assets. For the residual components, we performed analysis at an aggregated group  
level to re-examine our assessment that there were no significant risks of material misstatement within these.

Group profit before tax
£157.4m (2020: £251.5m)

Group materiality
£7.8m (2020: £10.4m)

Group revenue

Group profit before tax

£7.8m

£5.9m

£7.5m

£0.4m

Group profit before tax

Group materiality

1%
1%

99%

(2020: 99%)

99%

99%

Full scope for Group audit purposes 2021

Residual components 2021

Full scope for Group audit purposes 2020

Residual components 2020

4%
2%

96%

(2020: 98%)

98%

96%

Group total assets

1%
1%

99%

(2020: 99%)

99%

99%

120

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

4. Going concern 

The Directors have prepared the financial statements on the going 
concern basis as they do not intend to liquidate the Group or the 
Company or to cease their operations, and as they have concluded 
that the Group’s and the Company’s financial position means that 
this is realistic. They have also concluded that there are no 
material uncertainties that could have cast significant doubt over 
their ability to continue as a going concern for at least a year from 
the date of approval of the financial statements (‘the going 
concern period’). 

We used our knowledge of the Group, its industry, and the general 
economic environment to identify the inherent risks to its business 
model and analysed how those risks might affect the Group’s and 
Company’s financial resources or ability to continue operations 
over the going concern period. The risk that we considered most 
likely to adversely affect the Group’s and Company’s available 
financial resources, and metrics relevant to debt covenants, over 
this period was in respect of the economic impact of COVID-19, with 
uncertainty remaining over the full range of possible effects on the 
Group’s financial and operational performance, including from 
possible future lockdowns. We also considered less predictable 
but realistic second order impacts, such as the erosion of customer 
confidence, which could result in a rapid reduction of available 
financial resources.

We considered whether these risks could plausibly affect the 
liquidity or covenant compliance in the going concern period by 
comparing severe, but plausible downside scenarios that could 
arise from these risks individually and collectively against the level 
of available financial resources and covenants indicated by the 
Group’s financial forecasts.

Our procedures also included:
•  A review of the availability of cash and the cash flow forecasts  
to determine whether the assumptions are realistic, achievable 
and consistent with the external and internal environment; we 
assessed loan covenant compliance to consider the headroom 
forecast for each financial covenant. 

•  An evaluation of sensitivities over the level of financial resources 
indicated by the Group’s financial forecasts, taking account of 
reasonably possible (but not unrealistic) adverse effects, 
principally, that could arise from the risks identified individually 
and collectively. 

•  An assessment of the completeness of the going concern 

disclosure in note 1 to the financial statements.

Our conclusions based on this work:
•  We consider that the Directors’ use of the going concern basis  
of accounting in the preparation of the financial statements is 
appropriate.

•  We have not identified, and concur with the Directors’ 

assessment that there is not, a material uncertainty related to 
events or conditions that, individually or collectively, may cast 
significant doubt on the Group’s or Company’s ability to continue 
as a going concern for the going concern period. 

•  We have nothing material to add or draw attention to in relation 
to the Directors’ statement in note 1 to the financial statements 
on the use of the going concern basis of accounting with no 
material uncertainties that may cast significant doubt over the 
Group and Company’s use of that basis for the going concern 
period, and we found the going concern disclosure in note 1 to  
be acceptable.

•  The related statement under the Listing Rules set out on page 114 
is materially consistent with the financial statements and our 
audit knowledge.

However, as we cannot predict all future events or conditions and 
as subsequent events may result in outcomes that are inconsistent 
with judgements that were reasonable at the time they were made, 
the above conclusions are not a guarantee that the Group or the 
Company will continue in operation.

5.  Fraud and breaches of laws and regulations –  

ability to detect

Identifying and responding to risks of material misstatement  
due to fraud
To identify risks of material misstatement due to fraud (‘fraud 
risks’) we assessed events or conditions that could indicate an 
incentive or pressure to commit fraud or provide an opportunity  
to commit fraud. Our risk assessment procedures included:
•  Enquiring of Directors, the Audit Committee, internal audit and 

the company secretary and inspection of policy documentation 
as to the Group’s high-level policies and procedures to prevent 
and detect fraud, including the outsourced internal audit 
function, and the Group’s channel for ‘whistleblowing’, as well  
as whether they have knowledge of any actual, suspected or 
alleged fraud.

•  Reading Board and other Committee minutes.
•  Considering remuneration incentive schemes and performance 

targets for management such as the Group’s share based 
incentive schemes.

•  Using analytical procedures to identify any unusual or 

unexpected relationships.

We communicated identified fraud risks throughout the audit team 
and remained alert to any indications of fraud throughout the audit.

As required by auditing standards, and taking into account 
performance incentives and our overall knowledge of the control 
environment, we perform procedures to address the risk of 
management override of controls and the risk of fraudulent 
revenue recognition, in particular the risk that Group management 
may be in a position to make inappropriate accounting entries and 
the risk that revenue is recorded in the wrong period. 

We did not identify any additional fraud risks.

Further detail in respect of revenue recognition is set out in the key 
audit matter disclosures in section 2 of this report.

We performed procedures including:
•  Identifying journal entries to test for full scope components 
based on risk criteria and comparing the identified entries to 
supporting documentation. These included those posted to 
unusual accounts and those posted with unusual descriptions.

Identifying and responding to risks of material misstatement  
due to non-compliance with laws and regulations
We identified areas of laws and regulations that could reasonably 
be expected to have a material effect on the financial statements 
from our general commercial and sector experience and through 
discussion with the directors and other management (as required 
by auditing standards), and discussed with the directors and other 
management the policies and procedures regarding compliance 
with laws and regulations. 

As the Group is regulated, our assessment of risks involved gaining 
an understanding of the control environment including the entity’s 
procedures for complying with regulatory requirements.

We communicated identified laws and regulations throughout our 
team and remained alert to any indications of non-compliance 
throughout the audit.

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

121

FINANCIAL STATEMENTS 
Independent auditor’s report to the members of Auto Trader Group plc continued

Strategic report and Directors’ report 
Based solely on our work on the other information: 
•  we have not identified material misstatements in the strategic 

report and the Directors’ report; 

•  in our opinion the information given in those reports for the 

financial year is consistent with the financial statements; and 
•  in our opinion those reports have been prepared in accordance 

with the Companies Act 2006. 

Directors’ remuneration report 
In our opinion the part of the Directors’ remuneration report to  
be audited has been properly prepared in accordance with the 
Companies Act 2006. 

Disclosures of emerging and principal risks and longer-term viability 
We are required to perform procedures to identify whether there  
is a material inconsistency between the Directors’ disclosures in 
respect of emerging and principal risks and the viability statement, 
and the financial statements and our audit knowledge. 

Based on those procedures, we have nothing material to add or 
draw attention to in relation to: 
•  the Directors’ confirmation within the viability statement  

(page 70) that they have carried out a robust assessment of the 
emerging and principal risks facing the Group, including those 
that would threaten its business model, future performance, 
solvency and liquidity; 

•  the principal risks disclosures describing these risks and how 

emerging risks are identified, and explaining how they are being 
managed and mitigated; and 

•  the Directors’ explanation in the viability statement of how they 
have assessed the prospects of the Group, over what period  
they have done so and why they considered that period to be 
appropriate, and their statement as to whether they have a 
reasonable expectation that the Group will be able to continue in 
operation and meet its liabilities as they fall due over the period 
of their assessment, including any related disclosures drawing 
attention to any necessary qualifications or assumptions. 

We are also required to review the viability statement, set out on 
page 70 under the Listing Rules. Based on the above procedures, 
we have concluded that the above disclosures are materially 
consistent with the financial statements and our audit knowledge.

Our work is limited to assessing these matters in the context of  
only the knowledge acquired during our financial statements 
audit. As we cannot predict all future events or conditions and as 
subsequent events may result in outcomes that are inconsistent 
with judgements that were reasonable at the time they were made, 
the absence of anything to report on these statements is not a 
guarantee as to the Group’s and Company’s longer-term viability.

5.  Fraud and breaches of laws and regulations –  

ability to detect continued

The potential effect of these laws and regulations on the financial 
statements varies considerably.

Firstly, the Group is subject to laws and regulations that directly 
affect the financial statements including financial reporting 
legislation (including related companies legislation), taxation 
legislation, distributable profits legislation, and pensions 
legislation in respect of defined benefit pension schemes and  
we assessed the extent of compliance with these laws and 
regulations as part of our procedures on the related financial 
statement items. 

Secondly, the Group is subject to many other laws and regulations 
where the consequences of non-compliance could have a material 
effect on amounts or disclosures in the financial statements, for 
instance through the imposition of fines or litigation. We identified 
the following areas as those most likely to have such an effect: the 
General Data Protection Regulation, competition law, employment 
law, fraud, anti-bribery and anti-corruption, money laundering 
legislation and certain aspects of company legislation recognising 
the regulated nature of the Group’s activities and its legal form. 
Auditing standards limit the required audit procedures to identify 
non-compliance with these laws and regulations to enquiry of the 
directors and other management and inspection of regulatory and 
legal correspondence, if any. Therefore if a breach of operational 
regulations is not disclosed to us or evident from relevant 
correspondence, an audit will not detect that breach.

Context of the ability of the audit to detect fraud or breaches  
of law or regulation
Owing to the inherent limitations of an audit, there is an 
unavoidable risk that we may not have detected some material 
misstatements in the financial statements, even though we have 
properly planned and performed our audit in accordance with 
auditing standards. For example, the further removed non-
compliance with laws and regulations is from the events and 
transactions reflected in the financial statements, the less likely 
the inherently limited procedures required by auditing standards 
would identify it. 

In addition, as with any audit, there remained a higher risk of 
non-detection of fraud, as these may involve collusion, forgery, 
intentional omissions, misrepresentations, or the override of 
internal controls.

Our audit procedures are designed to detect material 
misstatement. We are not responsible for preventing  
non-compliance or fraud and cannot be expected to  
detect non-compliance with all laws and regulations.

6.  We have nothing to report on the other information  

in the Annual Report

The directors are responsible for the other information presented 
in the Annual Report together with the financial statements.  
Our opinion on the financial statements does not cover the other 
information and, accordingly, we do not express an audit opinion 
or, except as explicitly stated below, any form of assurance 
conclusion thereon. 

Our responsibility is to read the other information and, in doing so, 
consider whether, based on our financial statements audit work, 
the information therein is materially misstated or inconsistent with 
the financial statements or our audit knowledge. Based solely on 
that work we have not identified material misstatements in the 
other information.

122

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

Corporate governance disclosures 
We are required to perform procedures to identify whether there is a 
material inconsistency between the directors’ corporate governance 
disclosures and the financial statements and our audit knowledge.

Based on those procedures, we have concluded that each of the 
following is materially consistent with the financial statements and 
our audit knowledge: 
•  the Directors’ statement that they consider that the annual 
report and financial statements taken as a whole is fair, 
balanced and understandable, and provides the information 
necessary for shareholders to assess the Group’s position  
and performance, business model and strategy; 

•  the section of the annual report describing the work of the  
Audit Committee, including the significant issues that the  
Audit Committee considered in relation to the financial 
statements, and how these issues were addressed; and

•  the section of the annual report that describes the review of  

the effectiveness of the Group’s risk management and internal 
control systems.

We are required to review the part of the Corporate Governance 
Statement relating to the Group’s compliance with the provisions 
of the UK Corporate Governance Code specified by the Listing 
Rules for our review. We have nothing to report in this respect.

7.  We have nothing to report on the other matters on 

which we are required to report by exception 

Under the Companies Act 2006, we are required to report to you if, 
in our opinion: 
•  adequate accounting records have not been kept by the  

parent company, or returns adequate for our audit have not  
been received from branches not visited by us; or 

•  the parent company financial statements and the part of the 

Directors’ remuneration report to be audited are not in 
agreement with the accounting records and returns; or 

•  certain disclosures of Directors’ remuneration specified by law 

are not made; or 

•  we have not received all the information and explanations we 

require for our audit. 

We have nothing to report in these respects. 

8. Respective responsibilities 

Directors’ responsibilities 
As explained more fully in their statement set out on page 117, the 
directors are responsible for: the preparation of the financial 
statements including being satisfied that they give a true and fair 
view; such internal control as they determine is necessary to 
enable the preparation of financial statements that are free from 
material misstatement, whether due to fraud or error; assessing 
the Group and parent company’s ability to continue as a going 
concern, disclosing, as applicable, matters related to going 
concern; and using the going concern basis of accounting unless 
they either intend to liquidate the Group or the parent company or 
to cease operations, or have no realistic alternative but to do so. 

Auditor’s responsibilities 
Our objectives are to obtain reasonable assurance about whether 
the financial statements as a whole are free from material 
misstatement, whether due to fraud or error, and to issue our 
opinion in an auditor’s report. Reasonable assurance is a high level 
of assurance, but does not guarantee that an audit conducted  
in accordance with ISAs (UK) will always detect a material 
misstatement when it exists. Misstatements can arise from fraud 
or error and are considered material if, individually or in aggregate, 
they could reasonably be expected to influence the economic 
decisions of users taken on the basis of the financial statements.

A fuller description of our responsibilities is provided on the FRC’s 
website at www.frc.org.uk/auditorsresponsibilities. 

9.  The purpose of our audit work and to whom we owe 

our responsibilities 

This report is made solely to the Company’s members, as a body,  
in accordance with Chapter 3 of Part 16 of the Companies Act 2006. 
Our audit work has been undertaken so that we might state to the 
Company’s members those matters we are required to state to 
them in an auditor’s report and for no other purpose. To the fullest 
extent permitted by law, we do not accept or assume responsibility 
to anyone other than the Company and the Company’s members, 
as a body, for our audit work, for this report, or for the opinions we 
have formed. 

David Derbyshire (Senior Statutory Auditor) 
for and on behalf of KPMG LLP, Statutory Auditor 
Chartered Accountants 
1 St Peter’s Square
Manchester
M2 3AE
10 June 2021

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

123

FINANCIAL STATEMENTSConsolidated income statement
For the year ended 31 March 2021

Revenue

Administrative expenses

Share of profit from joint ventures

Operating profit

Net finance costs

Profit before taxation

Taxation

Profit for the year attributable to equity holders of the parent

Basic earnings per share (pence) 

Diluted earnings per share (pence)

Note

5

15

6

9

10

11

11

2021
£m

262.8

(104.0)

2.4

161.2

(3.8)

157.4

(29.6)

127.8

2020
£m

368.9

(113.2)

3.2

258.9

(7.4)

251.5

(46.4)

205.1

13.24

22.19

13.21

22.08

124

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

Consolidated statement of comprehensive income
For the year ended 31 March 2021

Profit for the year

Other comprehensive income

Items that may be subsequently reclassified to profit or loss

Exchange differences on translation of foreign operations 

Items that will not be reclassified to profit or loss

Note

2021
£m

127.8

2020
£m

205.1

(0.2)

(0.3)

Remeasurements of post-employment benefit obligations, net of tax

23

1.6

0.6

Other comprehensive income for the year, net of tax

Total comprehensive income for the year attributable to equity holders of the parent

1.4

129.2

0.3

205.4

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

125

FINANCIAL STATEMENTSConsolidated balance sheet
At 31 March 2021

Assets

Non-current assets

Intangible assets

Property, plant and equipment

Deferred taxation assets

Retirement benefit surplus

Net investments in joint ventures

Current assets

Trade and other receivables

Current income tax assets

Cash and cash equivalents

Total assets

Equity and liabilities

Equity attributable to equity holders of the parent

Share capital

Share premium

Retained earnings

Own shares held

Capital reorganisation reserve

Capital redemption reserve

Other reserves

Total equity

Liabilities

Non-current liabilities

Borrowings

Deferred taxation liabilities

Provisions for other liabilities and charges

Lease liabilities

Deferred income

Deferred consideration

Current liabilities

Trade and other payables

Provisions for other liabilities and charges

Lease liabilities

Total liabilities

Total equity and liabilities

Note

2021
£m

2020
£m

12

13

22

23

15

17

18

24

24

25

20

22

21

14

5

30

19

21

14

358.2

11.2

1.7

3.2

54.6

428.9

59.6

0.3

45.7

105.6

534.5

9.7

182.4

1,307.3

(10.7)

341.9

13.1

6.8

0.9

52.2

414.9

56.0

0.4

37.6

94.0

508.9

9.2

–

1,180.1

(17.9)

(1,060.8)

(1,060.8)

0.8

30.0

458.7

27.6

–

1.1

5.0

9.4

7.9

51.0

21.8

0.5

2.5

24.8

75.8

534.5

0.8

30.2

141.6

310.5

2.9

1.1

7.0

10.0

–

331.5

33.3

0.4

2.1

35.8

367.3

508.9

The financial statements were approved by the Board of Directors on 10 June 2021 and authorised for issue:

Jamie Warner 
Chief Financial Officer 
Auto Trader Group plc  
Registered number: 09439967

126

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

Consolidated statement of changes in equity
For the year ended 31 March 2021

Share
capital
£m

Share
premium
£m

Retained
earnings
£m

Own shares
 held
£m

Note

Capital
reorganisation
 reserve
£m

Capital
redemption
 reserve
£m

Balance at 31 March 2019

Profit for the year 

Other comprehensive income:

Currency translation differences

Remeasurements of post-employment 
benefit obligations, net of tax

Total comprehensive income, net of tax

Transactions with owners

Employee share schemes – value of 
employee services

Exercise of employee share schemes

Transfer of shares from ESOT

Tax impact of employee share schemes

Cancellation of shares

Acquisition of treasury shares

Dividends paid

Total transactions with owners, 
recognised directly in equity

Balance at 31 March 2020

Profit for the year

Other comprehensive income:

Currency translation differences

Remeasurements of post-employment 
benefit obligations, net of tax

Total comprehensive income, net of tax

Transactions with owners

Employee share schemes – value of 
employee services

Exercise of employee share schemes

Transfer of shares from ESOT

Tax impact of employee share schemes

Issue of ordinary shares

Total transactions with owners, 
recognised directly in equity

23

28

25

24

25

26

23

28

25

24

9.3

–

–

–

–

–

–

–

–

(0.1)

–

–

(0.1)

9.2

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

0.5

182.4

1,095.8

(16.5)

(1,060.8)

205.1

–

0.6

205.7

3.4

(2.7)

(0.1)

0.4

(57.7)

–

(64.7)

–

–

–

–

–

2.8

0.1

–

–

(4.3)

–

(121.4)

(1.4)

–

–

–

–

–

–

–

–

–

–

–

–

1,180.1

127.8

–

1.6

129.4

3.3

(6.0)

(0.2)

0.7

–

(17.9)

(1,060.8)

–

–

–

–

–

7.0

0.2

–

–

7.2

–

–

–

–

–

–

–

–

–

–

0.5

182.4

(2.2)

Other
reserves
£m

30.5

–

Total
equity
£m

59.0

205.1

(0.3)

(0.3)

–

0.6

(0.3)

205.4

–

–

–

–

–

–

–

–

3.4

0.1

–

0.4

(57.7)

(4.3)

(64.7)

(122.8)

30.2

–

141.6

127.8

(0.2)

(0.2)

–

1.6

(0.2)

129.2

–

–

–

–

–

–

3.3

1.0

–

0.7

182.9

187.9

0.7

–

–

–

–

–

–

–

–

0.1

–

–

0.1

0.8

–

–

–

–

–

–

–

–

–

–

Balance at 31 March 2021

9.7

182.4

1,307.3

(10.7)

(1,060.8)

0.8

30.0

458.7

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

127

FINANCIAL STATEMENTSNote

27

29

26

20

20

29

20

31

31

24

25

24

24

23

18

18

2021
£m

152.9

(28.2)

124.7

(0.1)

–

(1.3)

(10.0)

(11.4)

–

64.5

(347.5)

–

(0.5)

(3.0)

(2.5)

–

–

–

183.2

(0.3)

(0.1)

1.0

(105.2)

8.1

37.6

45.7

2020
£m

265.5

(69.8)

195.7

–

(0.2)

(1.3)

(25.3)

(26.8)

(64.7)

324.5

(324.5)

(0.7)

(0.5)

(6.4)

(2.9)

(57.4)

(4.3)

(0.3)

–

–

(0.1)

0.1

(137.2)

31.7

5.9

37.6

Consolidated statement of cash flows
For the year ended 31 March 2021

Cash flows from operating activities

Cash generated from operations

Income taxes paid

Net cash generated from operating activities

Cash flows from investing activities

Purchases of intangible assets – software

Purchases of intangible assets – financial systems

Purchases of property, plant and equipment 

Payment for acquisition of subsidiary, net of cash acquired

Net cash used in investing activities

Cash flows from financing activities

Dividends paid to Company’s shareholders

Drawdown of Syndicated revolving credit facility

Repayment of Syndicated revolving credit facility

Repayment of other borrowings

Payment of refinancing fees

Payment of interest on borrowings

Payment of lease liabilities

Purchase of own shares for cancellation

Purchase of own shares for treasury

Payment of fees on repurchase of own shares

Proceeds from the issue of shares net of bookrunner fees

Payment of fees on issue of own shares

Contributions to defined benefit pension scheme

Proceeds from exercise of share-based incentives

Net cash used in financing activities

Net increase in cash and cash equivalents

Cash and cash equivalents at beginning of year

Cash and cash equivalents at end of year

128

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

Notes to the consolidated financial statements

1. General information

Auto Trader Group plc is a public limited company which is listed on the London Stock Exchange and is domiciled and incorporated  
in the United Kingdom under the Companies Act 2006. The consolidated financial statements of the Company as at and for the year 
ended 31 March 2021 comprise the Company and its interest in subsidiaries (together referred to as ‘the Group’).

The consolidated financial statements of the Group as at and for the year ended 31 March 2021 are available upon request to the 
Company Secretary from the Company’s registered office at 4th Floor, 1 Tony Wilson Place, Manchester, M15 4FN or are available on  
the corporate website at plc.autotrader.co.uk.

Basis of preparation
The consolidated financial statements have been prepared in accordance with international accounting standards in conformity with 
the requirements of the Companies Act 2006, and in accordance with international financial reporting standards adopted pursuant to 
Regulation (EC) No 1606/202 as it applies in the European Union.

The consolidated financial statements have been prepared on the going concern basis and under the historical cost convention.

Basis of consolidation
Subsidiaries are all entities over which the Group has control. Control exists when the Group has existing rights that give it the ability to 
direct the relevant activities of an entity and has the ability to affect the returns the Group will receive as a result of its involvement with 
the entity. In assessing control, potential voting rights that are currently exercisable or convertible are taken into account. The financial 
statements of subsidiaries are included in the consolidated financial statements from the date that control commences until the date 
that control ceases.

The acquisition method of accounting is used to account for the acquisition of subsidiaries by the Group. The cost of an acquisition is 
measured as the fair value of the assets given, equity instruments issued and liabilities incurred or assumed at the date of exchange. 
Costs directly attributable to the acquisition are expensed. Identifiable assets acquired and liabilities and contingent liabilities  
assumed in a business combination are measured initially at their fair values at the acquisition date, irrespective of the extent of any 
non-controlling interest. The excess of the consideration transferred, the amount of any non-controlling interest in the acquiree and  
the acquisition-date fair value of any previous equity interest in the acquiree over the fair value of the identifiable net assets acquired 
 is recorded as goodwill. If the total of consideration transferred, non-controlling interest recognised and previously held interest 
measured is less than the fair value of the net assets of the subsidiary acquired in the case of a bargain purchase, the difference is 
recognised directly in the income statement. 

Intercompany transactions and balances between Group companies are eliminated on consolidation.

A joint arrangement is an arrangement over which the Group and one or more third parties have joint control. These joint arrangements 
are in turn classified as: joint ventures whereby the Group has rights to the net assets of the arrangement, rather than rights to its assets 
and obligations for its liabilities; and joint operations whereby the Group has rights to the assets and obligations for the liabilities relating 
to the arrangement.

Associates are all entities over which the Group has significant influence but not control, generally accompanying a shareholding of 
between 20% and 50% of the voting rights. Where significant influence is not demonstrated but the shareholding is between 20% and  
50%, the Group would account for its interest as an investment. All investments are initially recognised at cost and the carrying value  
is reviewed for impairment.

Going concern
During the year ended 31 March 2021 the Group has continued to generate significant cash from operations despite the impact of 
COVID-19. The Group has an overall positive net asset position and had cash balances of £45.7m at 31 March 2021 (2020: £37.6m). 

In order to strengthen the Group’s balance sheet and liquidity position and increase certainty around meeting future covenant tests 
despite the impact of the virus, the Group completed the placing of 46,468,300 new ordinary shares for net proceeds of £182.9m on  
3 April 2020.

The Group has access to a Syndicated revolving credit facility (the ‘Syndicated RCF’). The Syndicated RCF, which is unsecured, has total 
commitments of £400.0m. The Group has extended the term for £316.5m of the Syndicated RCF to 23 June 2025. The balance remains 
repayable on 23 June 2023. At 31 March 2021 the Group had £30.0m of the facility drawn (2020: £313.0m).

Cash flow projections for a period of not less than 12 months from the date of this report have been prepared. Stress case scenarios have 
been modelled to make the assessment of going concern, taking into account severe but plausible potential impacts of the pandemic or 
a data breach. The results of the stress testing demonstrated that due to the Group’s significant free cash flow, access to the Syndicated 
RCF and the Board’s ability to adjust the discretionary share buyback programme, it would be able to withstand the impact and remain 
cash generative. Subsequent to the year end, the Group has generated cash flows in line with its forecast and there are no events that 
have adversely impacted the Group’s liquidity.

The Directors, after making enquiries and on the basis of current financial projections and facilities available, believe that the Group has 
adequate financial resources to continue in operation for a period not less than 12 months from the date of this report. For this reason, 
they continue to adopt the going concern basis in preparing the financial statements.

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

129

FINANCIAL STATEMENTSNotes to the consolidated financial statements continued

1. General information continued

Accounting estimates and judgements
The preparation of financial statements in conformity with IFRS requires the use of certain accounting estimates and assumptions. It also 
requires management to exercise its judgement in the process of applying the Group’s accounting policies. Estimates and judgements 
are continually evaluated and are based on historical experience and other factors, including expectations of future events that are 
believed to be reasonable under the circumstances.

There are no accounting estimates or judgements which are critical to the reporting of results of operations and financial position.
The accounting estimates and judgements believed to require the most subjectivity or complexity are as follows:

The impact of COVID-19 on the recoverability of financial assets
IFRS 9 prescribes that historical expected credit losses should be adjusted for forward-looking information to reflect macro-economic 
and market conditions. The closure of retailer forecourts during the year ended 31 March 2021 has had an adverse effect on the cash 
flows of retailers and is likely to increase credit risk looking forward as Government support is withdrawn. 

Adjustments were made to the expected credit losses on financial assets to reflect this. Further details are set out in note 30.

Carrying values of goodwill
The Group tests annually whether goodwill has suffered any impairment in accordance with the accounting policy stated within note 2. 
Judgement is required in the identification and allocation of goodwill to cash-generating units. The recoverable amounts of cash-generating 
units have been determined based on value-in-use calculations, which require the use of estimates (note 12).

Share-based payments
Share-based payment arrangements in which the Group receives goods or services as consideration for its own equity instruments are 
accounted for as equity-settled share-based payment transactions. The fair value of services received in return for share options is 
calculated with reference to the fair value of the award on the date of grant. Black-Scholes and Monte Carlo models have been used 
where appropriate to calculate the fair value and the Directors have therefore made estimates with regard to the inputs to that model 
and the period over which the share award is expected to vest (note 28).

Acquisition accounting
The Group acquired Blue Owl Network Limited (comprising ownership of ‘AutoConvert’) in the year. Business combination accounting  
is adopted in line with the accounting policy in note 2. Assumptions are required to separately identify and estimate the valuation of 
acquired intangible assets.

2. Significant accounting policies

Changes in significant accounting policies
New and amended standards adopted by the Group
The following amendments to standards have been adopted by the Group for the first time for the financial year beginning on 1 April 2020:
•  Amendments to References to Conceptual Framework in IFRS Standards;
•  Definition of a Business – Amendments to IFRS 3;
•  Definition of Material – Amendments to IAS 1 and IAS 8; and
•  Interest Rate Benchmark Reform – Amendments to IFRS 9, IAS 39 and IFRS 7.

The adoption of these amendments has had no material effect on the Group’s consolidated financial statements.

Standards, amendments and interpretations to existing standards that are not yet effective
There are a number of amendments to IFRS that have been issued by the IASB that become mandatory in a subsequent accounting  
period including: COVID-19 Related Rent Concessions – Amendment to IFRS 16 and Interest Rate Benchmark Reform Phase 2 – 
Amendments to IFRS 9, IAS 39, IFRS 7, IFRS 4 and IFRS 16. 

The Group has evaluated these changes and none are expected to have a significant impact on these consolidated financial statements.

130

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

Existing significant accounting policies
The following accounting policies applied by the Group in these consolidated financial statements are the same as those applied  
by the Group in its consolidated financial statements as at and for the year ended 31 March 2020.

Revenue
Revenue is measured based on the consideration specified in a contract with a customer and is recognised when a customer obtains 
control of the services. Revenue is stated net of discounts, rebates, refunds and value-added tax.

Revenue principally represents the amounts receivable from customers for advertising on the Group’s platforms but also includes 
non-advertising services such as data services. The different types of products and services offered to customers along with the  
nature and timing of satisfaction of performance obligations are set out as follows:

(i) Trade revenue
Trade revenue comprises fees from retailers, Home Traders and logistics customers for advertising on the Group’s platforms and  
utilising the Group’s services.

Retailer revenue
Retailer customers pay a monthly subscription fee to advertise their stock on the Group’s platforms. Control is obtained by customers 
across the life of the contract as their stock is continually listed. Contracts for these services are agreed at a retailer or retailer group 
level and are ongoing subject to a 30-day notice period. Revenue is invoiced monthly in arrears.

Retailers have the option to enhance their presence on the platform through additional products, each of which has a distinct performance 
obligation. For products that provide enhanced exposure across the life of the product, control is passed to the customer over time. 
Revenue is only recognised at a point in time for additional advertising products where the customer does not receive the benefit until 
they choose to apply the product. Additional advertising products are principally billed on a monthly subscription basis in line with their 
core advertising package, however certain products are billed on an individual charge basis. The Group also generates revenue from 
retailers for data and valuation services under a variety of contractual arrangements, with each service being a separate performance 
obligation. Control is obtained by customers either across the life of the contract where customers are licensed to use the Group’s 
services or at a point in time when a one-off data service is provided.

Contract modifications occur on a regular basis as customers change their stock levels or add or remove additional advertising products 
from their contracts. Following a contract modification, the customer is billed in line with the delivery of the remaining performance 
obligations. A receivable is recognised only when the Group’s right to consideration is only conditional on the passage of time.

Home Trader revenue
Home Trader customers pay a fee in advance to advertise a vehicle on the Group’s platform for a specified period of time. Revenue is 
deferred until the customer obtains control over the services. Control is obtained by customers across the life of the contract as their 
vehicle is continually listed. Contracts for these services are typically entered into for a period of between two and six weeks.

Logistics revenue
Logistics customers pay a monthly subscription fee for access to the Group’s Motor Trade Delivery platform. Control is obtained by 
customers across the life of the contract as their access is continuous. Contracts for these services are agreed at a customer level and 
are ongoing subject to a 30-day notice period. Logistics customers have the option to bid on vehicle moves advertised by retailers on the 
platform. The logistics customer pays a fee if they are successful in obtaining business from retailers through the Group’s marketplace. 
Revenue is recognised at the point in time when the vehicle move has been completed. A receivable is recognised only when the Group’s 
right to consideration is only conditional on the passage of time.

KeeResources revenue
KeeResources customers pay a subscription fee to access elements of KeeResources’s vehicle database or to access the Fleetware 
software. Control is transferred to customers across the life of the contract where customers have continuous access to the database  
or the software.

AutoConvert revenue
AutoConvert customers pay a monthly subscription fee to access the AutoConvert platform. Control is transferred to customers across the life 
of the contract where customers have continuous access to the platform and revenue is recognised across this period. Ancillary AutoConvert 
revenues are charged on a per transaction basis and revenue is recognised at the point in time that these services are provided. 

(ii) Consumer Services revenue
Consumer Services comprises fees from private sellers for vehicle advertisements on the Group’s websites, and third-party partners  
who provide services to consumers relating to their motoring needs, such as insurance and loan finance. Private customers pay a fee in 
advance to advertise a vehicle on the Group’s platform for a specified period of time. Control is obtained by customers across the life  
of the contract as their stock is continually listed. Contracts for these services are typically entered into for a period of between two and 
six weeks and revenue is recognised over this time. Revenue is also generated from third-party partners who utilise the Group’s platforms 
to advertise their products under a variety of contractual arrangements, with each service being a separate performance obligation. 
Control is obtained by customers at a point in time when the service is provided.

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

131

FINANCIAL STATEMENTSNotes to the consolidated financial statements continued

2. Significant accounting policies continued

(iii) Manufacturer and Agency revenue
Revenue is generated from manufacturers and their advertising agencies for placing display advertising for their brand or vehicle on the 
Group’s websites under a variety of contractual arrangements, with each service being a separate performance obligation. Control is 
obtained by customers across the life of the contract as their advertising is displayed on the different platforms. Rebates are present in 
the contractual arrangements with customers and are awarded either in cash or value of services based upon annual spend; an estimate 
of the annualised spend is made at the reporting date to determine the amount of revenue to be recognised. A receivable is recognised 
only when the Group’s right to consideration is only conditional on the passage of time. 

Employee benefits
The Group operates several pension schemes and all except one are defined contribution schemes. Within the UK all pension schemes  
set up prior to 2001 have been closed to new members and only one defined contribution scheme is now open to new employees.

a) Defined contribution scheme
The assets of the defined contribution scheme are held separately from those of the Group in independently administered funds.  
The costs in respect of this scheme are charged to the income statement as incurred.

b) Defined benefit scheme
The Group operates one defined benefit pension scheme that is closed to new members. The asset or liability recognised in the balance 
sheet in respect of the defined benefit scheme is the present value of the defined benefit obligation at the balance sheet date less the 
fair value of the scheme’s assets. The defined benefit obligation is calculated annually by independent actuaries using the projected unit 
credit method. The present value of the defined benefit obligation is determined by discounting the estimated future cash outflows using 
interest rates of high-quality corporate bonds that are denominated in the currency in which the benefits will be paid, and that have 
terms to maturity approximating those of the related pension liability. Remeasurement gains and losses arising from experience 
adjustments and changes in actuarial assumptions are charged or credited to equity in other comprehensive income in the period in 
which they arise. Any scheme surplus (to the extent it can be recovered) or deficit is recognised in full on the balance sheet. Contributions 
paid to the scheme by the Group have been classified as financing activities in the Consolidated statement of cash flows as there are no 
remaining active members within the Scheme.

c) Share-based payments
Equity-settled awards are valued at the grant date, and the fair value is charged as an expense in the income statement spread over the 
vesting period. Fair value of the awards are measured using Black-Scholes and Monte Carlo pricing models. The credit side of the entry  
is recorded in equity. Cash-settled awards are revalued at each reporting date with the fair value of the award charged to the profit and 
loss account over the vesting period and the credit side of the entry recognised as a liability.

Research and development
Research and development expenditure is charged against profits in the year in which it is incurred, unless it is development that meets 
the criteria for capitalisation set out in IAS 38, Intangible Assets.

Operating profit
Operating profit is the profit of the Group (including the Group’s share of profit from joint ventures) before finance income, finance costs, 
profit on disposal of subsidiaries which do not meet the definition of a discontinued operation, and taxation.

Finance income and costs
Finance income is earned on bank deposits and finance costs are incurred on bank borrowings. Both are recognised in the income 
statement in the period in which they are incurred.

Taxation
The tax expense for the period comprises current and deferred taxation. Tax is recognised in the income statement, except to the extent 
that it relates to items recognised in ‘other comprehensive income’ or directly in equity. In this case the tax is also recognised in other 
comprehensive income or directly in equity, respectively. Management periodically evaluates positions taken in tax returns with respect 
to situations in which applicable tax regulation is subject to interpretation. It establishes provisions, where appropriate, on the basis of 
amounts expected to be paid to the tax authorities.

Current taxation is provided at amounts expected to be paid (or recovered) calculated using the rates of tax and laws that have been 
enacted or substantively enacted at the balance sheet date in the countries where the Group operates and generates taxable income.

Deferred taxation is provided in full, using the liability method, on temporary differences arising between the tax base of assets and 
liabilities and their carrying amounts in the consolidated financial statements. Deferred taxation is determined using tax rates and laws 
that have been enacted or substantively enacted by the balance sheet date and are expected to apply when the related deferred tax 
asset is realised or the deferred tax liability is settled.

Deferred taxation assets are recognised only to the extent that it is probable that future taxable profit will be available against which  
the temporary differences can be utilised.

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Deferred taxation is provided on temporary differences arising on investments in subsidiaries and interests in joint ventures, except 
where the timing of the reversal of the temporary difference is controlled by the Group and it is probable that the temporary difference 
will not reverse in the foreseeable future.

Deferred taxation assets and liabilities are offset when there is a legally enforceable right to offset current tax assets against current tax 
liabilities and when the deferred taxation assets and liabilities relate to taxes levied by the same taxation authority on either the taxable 
entity or different taxable entities where there is an intention to settle the balance on a net basis.

Leases
At inception of a contract, the Group assesses whether or not a contract is, or contains, a lease. A contract is, or contains, a lease if  
the contract conveys the right to control the use of an identified asset for a period of time in exchange for consideration. When a lease  
is recognised in a contract the Group recognises a right of use asset and a lease liability at the lease commencement date other than  
as noted below.

The right of use asset is initially measured at cost, which comprises the initial amount of the lease liability adjusted for any lease 
prepayments made at or before the commencement date, plus any initial direct costs incurred and an estimate of costs to dismantle  
and remove the underlying asset or to restore the underlying asset or the site on which it is located, less any lease incentives received. 
The right of use asset is subsequently depreciated using the straight-line method from the commencement date to the earlier of the end 
of the useful life of the right of use asset or the end of the lease term. The estimated useful lives of right of use assets are determined on 
the same basis as those of property, plant and equipment. In addition, the right of use asset is periodically reduced by impairment losses, 
if any, and adjusted for certain remeasurements of the lease liability.

The lease liability is initially measured at the present value of the lease payments that are not paid at the commencement date, discounted 
using the interest rate implicit in the lease or, if that rate cannot be readily determined, the Group’s incremental borrowing rate.

The lease liability is measured at amortised cost using the effective interest method. It is remeasured when there is a change in future 
lease payments arising from a change in an index or rate, or if the Group changes its assessment of whether it will exercise a purchase, 
extension or termination option.

The Group presents right of use assets in property, plant and equipment and leased liabilities in lease liabilities in the balance sheet.
The Group has applied the recognition exemption of low value leases. For these leases, the lease payments are charged to the income 
statement on a straight-line basis over the term of the lease.

Financial instruments
Under IFRS 9, on initial recognition, a financial asset is classified and measured at: amortised cost, fair value through profit or loss or fair 
value though other comprehensive income.

A financial asset is measured at amortised cost if it meets both of the following conditions: it is held within a business model whose 
objective is to hold assets to collect contractual cash flows; and its contractual terms give rise on specified dates to cash flows that  
are solely payments of principal and interest on the principal amount outstanding.

Under IFRS 9, trade receivables and accrued income, without a significant financing component, are classified and held at amortised 
cost, being initially measured at the transaction price and subsequently measured at amortised cost less any impairment loss.

The Group has elected to measure loss allowances for trade receivables and accrued income at an amount equal to lifetime expected 
credit losses (‘ECLs’). Credit losses are measured as the present value of all cash shortfalls (i.e. the difference between the cash flows 
due to the entity in accordance with the contract and the cash flows that the Group expects to receive).

The Group assumes that the credit risk on a financial asset has increased significantly if it is more than 30 days past due. The Group 
assesses whether a financial asset is in default on a case by case basis when it becomes probable that the customer is unlikely to pay  
its credit obligations. The gross carrying amount of a financial asset is written off when the Group has no reasonable expectations  
of recovering a financial asset in its entirety or a portion thereof. For all customers, the Group individually makes an assessment with 
respect to the timing and amount of write-off based on whether there is a reasonable expectation of recovery. The Group expects no 
significant recovery from the amount written off. However, financial assets that are written off could still be subject to enforcement 
activities in order to comply with the Group’s procedures for recovery of amounts due.

When required, ECLs are adjusted to take into account macro-economic factors. As at 31 March 2020 and 31 March 2021, ECLs were 
adjusted for the macro-economic uncertainty caused by COVID-19.

At each reporting date, the Group assesses whether financial assets carried at amortised cost are credit-impaired. A financial asset  
is ‘credit-impaired’ when one or more events that have a detrimental impact on the estimated future cash flows of the financial asset 
have occurred.

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

133

FINANCIAL STATEMENTSNotes to the consolidated financial statements continued

2. Significant accounting policies continued

Intangible assets
a) Goodwill
Goodwill represents the excess cost of an acquisition over the fair value of the Group’s share of the net identifiable assets of the acquired 
subsidiary at the date of acquisition. Goodwill is tested annually for impairment and is carried at cost less accumulated impairment 
losses. Impairment losses are charged to the income statement and are not reversed. The gain or loss on the disposal of an entity 
includes the carrying amount of goodwill relating to the entity sold. Goodwill is allocated to cash-generating units for the purpose of 
impairment testing. The allocation is made to those cash-generating units that are expected to benefit from the business combination  
in which the goodwill arose.

b) Trademarks, trade names, technology, non-compete agreements, customer relationships, brands and databases
Separately acquired trademarks, trade names, technology and customer relationships are recognised at historical cost. They have a 
finite useful life and are carried at cost less accumulated amortisation. Amortisation is calculated using the straight-line method to 
allocate the cost over their estimated useful lives of between one and 15 years. Trademarks, trade names, technology, non-compete 
agreements, customer relationships, brands and databases acquired in a business combination are recognised at fair value at the 
acquisition date and subsequently amortised.

c) Software
Acquired computer software is capitalised at cost, including any costs to bring it into use, and is carried at cost less accumulated 
amortisation. Amortisation is calculated using the straight-line method to allocate the cost over the estimated useful life of three  
to five years.

d) Software and website development costs and financial systems
Development costs that are directly attributable to the design and testing of identifiable and unique software products, websites  
and systems controlled by the Group are recognised as intangible assets when the following criteria are met:

•  it is technically feasible to complete the software product or website so that it will be available for use;
•  management intends to complete the software product or website and use or sell it;
•  there is an ability to use or sell the software product or website;
•  it can be demonstrated how the software product or website will generate probable future economic benefits;
•  adequate technical, financial and other resources to complete the development and to use or sell the software product or website  

are available; and

•  the expenditure attributable to the software product or website during its development can be reliably measured.

Directly attributable costs that are capitalised as part of the software product, website or system include employee and contractor 
costs. Other development expenditures that do not meet these criteria, as well as ongoing maintenance and costs associated with 
routine upgrades and enhancements, are recognised as an expense as incurred. Development costs for software, websites and systems 
are carried at cost less accumulated amortisation and are amortised over their useful lives (not exceeding five years) at the point at 
which they come into use.

Property, plant and equipment
All property, plant and equipment is stated at historical cost less accumulated depreciation and impairment losses. Historical cost 
comprises the purchase price of the asset and expenditure directly attributable to the acquisition of the item.

Freehold land is not depreciated. Depreciation on other assets is calculated using the straight-line method to allocate their cost less  
their estimated residual values over the estimated useful lives as follows:

Land, buildings and leasehold improvements:

•  Leasehold land and buildings 
•  Leasehold improvements 
•  Plant and equipment 

life of lease
life of lease
3–10 years

The assets’ residual values and useful lives are reviewed, and adjusted if appropriate, at each balance sheet date. The carrying value of 
assets is reviewed for impairment if events or changes in circumstances suggest that the carrying value may not be recoverable. Assets will 
be written down to their recoverable amount if lower than the carrying value, and any impairment is charged to the income statement.

Gains and losses on disposals are determined by comparing the proceeds with the carrying amount and are recognised in the income 
statement within administrative expenses.

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Impairment of non-financial assets
Assets that have an indefinite useful life, for example goodwill, are not subject to amortisation and are tested annually for impairment. 
Assets that are subject to amortisation and depreciation are reviewed for impairment whenever events or changes in circumstances 
indicate that the carrying amount may not be recoverable. An impairment loss is recognised for the amount by which the asset’s carrying 
amount exceeds its recoverable amount. The recoverable amount is the higher of an asset’s fair value less costs to sell and value in use. 
For the purposes of assessing impairment, assets are grouped at the lowest levels for which there are separately identifiable cash flows 
(cash-generating units). Non-financial assets other than goodwill that have suffered an impairment are reviewed for possible reversal of 
the impairment at each reporting date.

In assessing value in use, the estimated future cash flows are discounted to their present value using a pre-tax discount rate that reflects 
current market assessments of the time value of money and the risks specific to the asset. For an asset that does not generate largely 
independent cash flows, the recoverable amount is determined for the cash-generating unit to which the asset belongs.

Impairment losses recognised in respect of cash-generating units are allocated first to reduce the carrying amount of any goodwill 
allocated to the cash-generating unit (or group of units) and then to reduce the carrying amount of other assets in the unit (or group  
of units) on a pro-rata basis.

Interests in joint ventures
Under IFRS 11, investments in joint arrangements are classified as either joint operations or joint ventures depending on the contractual 
rights and obligations of each investor. Auto Trader Group plc has assessed the nature of its joint arrangements and determined them  
to be joint ventures. Joint ventures are accounted for using the equity method. Under the equity method of accounting, interests in joint 
ventures are initially recognised at cost and adjusted thereafter to recognise the Group’s share of the post-acquisition profits or losses, 
movements in other comprehensive income and dividends received.

Cash and cash equivalents
Cash and cash equivalents include cash in hand, short-term deposits held on call with banks and bank overdrafts. Bank overdrafts are 
shown within borrowings in current liabilities on the balance sheet.

Borrowings
Borrowings are recognised initially at fair value, net of transaction costs incurred, and are subsequently carried at amortised cost, with 
any difference between the proceeds (net of transaction costs) and the redemption value being recognised in the income statement 
over the period of the borrowings using the effective interest method.

Finance and issue costs associated with the borrowings are charged to the income statement using the effective interest rate method 
from the date of issue over the estimated life of the borrowings to which the costs relate.

Borrowings are derecognised when the obligation under the liability is discharged, cancelled or expired. Where an existing financial 
liability is replaced by another from the same lender on substantially different terms, or the terms of an existing liability are substantially 
modified, such an exchange or modification is treated as a de-recognition of the original liability and the recognition of a new liability, 
such that the difference in respective carrying amounts together with any costs or fees incurred are recognised in the income statement.
Borrowings are classified as current liabilities unless the Group has an unconditional right to defer settlement of the liability for at least 
12 months after the balance sheet date.

Provisions
A provision is recognised when a present legal or constructive obligation exists at the balance sheet date as a result of a past event,  
it is probable that an outflow of resources will be required to settle the obligation and a reliable estimate of that obligation can be  
made. Where there are a number of similar obligations, the likelihood that an outflow will be required in settlement is determined by 
considering the class of obligations as a whole. If the effect is material, provisions are determined by discounting the expected future 
cash flows at a pre-tax rate that reflects current market assessments of the time value of money and, where appropriate, the risks 
specific to the obligation.

Contingent liabilities are not recognised but are disclosed unless an outflow of resources is remote. Contingent assets are not 
recognised but are disclosed where an inflow of economic benefits is probable.

Segment reporting
Operating segments are reported in a manner consistent with the internal reporting provided to the chief operating decision-maker.  
The chief operating decision-maker, who is responsible for allocating resources and assessing performance of the operating segments, 
has been identified as the Operational Leadership Team that makes strategic decisions (note 4).

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

135

FINANCIAL STATEMENTSNotes to the consolidated financial statements continued

2. Significant accounting policies continued

Share capital
Ordinary shares are classified as equity. Incremental costs directly attributable to the issue of new shares are shown in equity as a 
deduction from the proceeds.

Where the Group purchases its own equity share capital, the consideration paid is deducted from equity attributable to the Group’s 
shareholders. Where such shares are subsequently cancelled, the nominal value of the shares repurchased is deducted from share 
capital and transferred to a capital redemption reserve. Where the Group purchases its own equity share capital to hold in treasury,  
the consideration paid for the shares is shown as own shares held within equity.

Shares held by the Employee Share Option Trust
The Employee Share Option Trust (‘ESOT’) provides for the issue of shares to Group employees principally under share option schemes.  
The Group has control of the ESOT and therefore consolidates the ESOT in the Group financial statements. Accordingly, shares in the 
Company held by the ESOT are included in the balance sheet at cost as a deduction from equity.

Share premium
The amount subscribed for the ordinary shares in excess of the nominal value of these new shares is recorded in share premium.  
Costs that directly relate to the issue of ordinary shares are deducted from share premium net of corporation tax.

Capital reorganisation reserve
The capital reorganisation reserve arose on consolidation as a result of the share-for-share exchange on 24 March 2015. It represents the 
difference between the nominal value of shares issued by Auto Trader Group plc in this transaction and the share capital and reserves of 
Auto Trader Holding Limited.

Capital redemption reserve
The capital redemption reserve arises from the purchase and subsequent cancellation of the Group’s own equity share capital.

Other reserves
Other reserves include the currency translation reserve on the consolidation of entities whose functional currency is other than sterling, 
and other amounts which arose on the initial common control transaction that formed the Group.

Earnings per share
The Group presents basic and diluted earnings per share (‘EPS’) for its ordinary shares. Basic EPS is calculated by dividing the profit 
attributable to ordinary shareholders by the weighted average number of ordinary shares outstanding during the period. For diluted EPS, 
the weighted average number of ordinary shares is adjusted to assume conversion of all dilutive potential ordinary shares.

Dividend distribution
Dividend distribution to the Company’s shareholders is recognised as a liability in the Group’s financial statements in the period in which  
the dividend is approved by the Company’s shareholders in the case of final dividends, or the date at which they are paid in the case of  
interim dividends.

Foreign currency translation
a) Functional and presentation currency
Items included in the financial statements of each of the Group’s entities are measured using the currency of the primary economic 
environment in which the entity operates. The consolidated financial statements are presented in sterling (£), which is the Group’s 
presentation currency, and rounded to the nearest hundred thousand (£0.1m) except when otherwise indicated.

b) Transactions and balances
Foreign currency transactions are translated into the functional currency using the exchange rates prevailing at the dates of the 
transactions. Foreign exchange gains and losses resulting from the settlement of such transactions and from the translation at the 
period end exchange rates of monetary assets and liabilities denominated in foreign currencies are recognised in the income statement 
within administrative expenses.

c) Group companies
The results and financial position of all Group entities (none of which has the currency of a hyper-inflationary economy) that have  
a functional currency other than sterling are translated into sterling as follows:

•  assets and liabilities for each balance sheet presented are translated at the closing rate at the date of that balance sheet; and
•  income and expenses for each income statement are translated at average exchange rates.

On the disposal of a foreign operation, the cumulative exchange differences that were recorded in equity are recognised in the income 
statement as part of the gain or loss on sale. Goodwill and fair value adjustments arising on the acquisition of a foreign entity are treated 
as assets and liabilities of the foreign entity and translated at the closing rate.

136

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3. Risk and capital management

Overview
In the course of its business the Group is exposed to market risk, credit risk and liquidity risk from its use of financial instruments.  
This note presents information about the Group’s exposure to each of the above risks, the Group’s objectives, policies and processes  
for measuring and managing risk and the Group’s management of capital. Further quantitative disclosures are included throughout 
these consolidated financial statements.

The Group’s overall risk management strategy is to minimise potential adverse effects on the financial performance and net assets of 
the Group. These policies are set and reviewed by senior finance management and all significant financing transactions are authorised 
by the Board of Directors.

Market risk
i. Foreign exchange risk
The Group has no significant foreign exchange risk as 99% of the Group’s revenue and 97% of costs are sterling-denominated. As the 
amounts are not significant, no sensitivity analysis has been presented.

The Group operates in Ireland. Foreign currency-denominated net assets of overseas operations are not hedged as they represent  
a relatively small proportion of the Group’s net assets. The Group operates a dividend policy, ensuring any surplus cash is remitted  
to the UK and translated into sterling, thereby minimising the impact of exchange rate volatility.

ii. Interest rate risk
The Group’s interest rate risk arises from long-term borrowings under the Syndicated revolving credit facility with floating rates of 
interest linked to LIBOR. The Group monitors interest rates on an ongoing basis but does not currently hedge interest rate risk. The 
variation of 100 basis points in the interest rate of floating rate financial liabilities (with all other variables held constant) will increase  
or decrease post-tax profit for the year by £0.8m (2020: £2.3m).

Credit risk
Credit risk is the risk of financial loss to the Group if a customer or banking institution fails to meet its contractual obligations.

i. Trade receivables
Credit risk relating to trade receivables is managed centrally and the credit risk for new customers is analysed before standard payment 
terms and conditions are offered. Policies and procedures exist to ensure that existing customers have an appropriate credit history and 
a significant number of balances are prepaid or collected via direct debit. In March, more than 87.4% (2020: 78.0%) of the Group’s Retailer 
customers paid via monthly direct debit, minimising the risk of non-payment.

Sales to private customers are primarily settled in advance using major debit or credit cards which removes the risk in this area.

The Group establishes an expected credit loss that represents its estimate of losses in respect of trade and other receivables.  
Further details of these are given in note 30. 

Overall, the Group considers that it is not exposed to a significant amount of either customer credit or bad debt risk, due to the 
fragmented nature of the customer base and the actions taken to support customers through the current economic uncertainty.

ii. Cash and cash equivalents
As at 31 March 2021, the Group held cash and cash equivalents of £45.7m (2020: £37.6m). The increase in cash held was in response to the 
COVID-19 crisis to secure liquidity for the Group at a time of significant uncertainty. The cash and cash equivalents are held with bank  
and financial institution counterparties, which are rated between P-1 and P-2 based on Moody’s ratings. The Group’s treasury policy is  
to monitor cash, and when applicable deposit balances, on a daily basis and to manage counterparty risk and to ensure efficient 
management of the Group’s Syndicated RCF.

Liquidity risk
Liquidity risk is the risk that the Group will encounter difficulties in meeting the obligations associated with its financial liabilities that are 
settled by delivering cash. The Group’s approach to managing liquidity is to ensure, as far as possible, that it will always have sufficient 
liquidity to meet its liabilities when due, under both normal and stressed conditions, without incurring unacceptable losses or risking 
damage to the Group’s reputation.

Cash flow forecasting is performed centrally by the Group treasury manager. Rolling forecasts of the Group’s liquidity requirements are 
monitored to ensure it has sufficient cash to meet operational needs. The Group’s revenue model is largely subscription-based, which 
results in a regular level of cash conversion allowing it to service working capital requirements.

The Group has access to a Syndicated RCF which has total commitments of £400.0m. Of the total commitment, £83.5m matures in June 
2023 and £316.5m in June 2025. The facility allows the Group access to cash at one working day’s notice. At 31 March 2021, £30.0m was 
drawn under the Syndicated RCF.

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

137

FINANCIAL STATEMENTSNotes to the consolidated financial statements continued

3. Risk and capital management continued

On 1 April 2020, Auto Trader Group plc (the ‘Company’) announced the successful placing of ordinary shares. The placing raised net 
proceeds of £182.9m for the Company. A total of 46,468,300 new ordinary shares in the Company (the ‘Placing Shares’) were placed,  
at a price of 400.0 pence per Placing Share (the ‘Placing Price’), a discount of 8.9% to the closing share price of 439.1 pence on 31 March 
2020 and a premium of 0.9% to the middle market price at the time at which the Company and BofA Securities (as sole bookrunner)  
agreed the Placing Price. The Placing Shares issued represented approximately 5% of the ordinary share capital of Auto Trader at the 
time of issue.

On 3 April 2020, the Placing Shares were admitted to the premium listing segment of the Official List of the Financial Conduct Authority 
and to trading on the main market for listed securities of London Stock Exchange plc (together, ‘Admission’). The Placing Shares rank pari 
passu in all respects with the existing ordinary shares in the Company, including the right to receive all dividends and other distributions 
declared, made or paid after the date of issue.

Capital management
The Group considers capital to be net debt plus total equity. Net debt is calculated as total bank debt and lease financing, less 
unamortised debt fees and cash and cash equivalents as shown in note 18. Total equity is as shown in the Consolidated balance sheet.

The calculation of total capital is shown in the table below:

Total net (cash)/debt

Total equity

Total capital

2021
£m

(10.3)

458.7

448.4

2020
£m

282.4

141.6

424.0

The objectives for managing capital are to safeguard the Group’s ability to continue as a going concern, in order to provide returns for 
shareholders and benefits for other stakeholders and to maintain an efficient cost of capital structure. To maintain or adjust the capital 
structure, the Group may pay dividends, return capital through share buybacks, issue new shares or take other steps to increase share 
capital and reduce or increase debt facilities.

As at 31 March 2021, the Group had borrowings of £30.0m (2020: £313.0m) through its Syndicated revolving credit facility. Interest  
is payable on this facility at a rate of LIBOR plus a margin of between 1.2% and 2.1% depending on the consolidated leverage ratio of 
Auto Trader Group plc and its subsidiaries, which is calculated and reviewed on a biannual basis. The Group remains in compliance  
with its banking covenants.

4. Segmental information

IFRS 8 ‘Operating segments’ requires the Group to determine its operating segments based on information which is provided internally. 
Based on the internal reporting information and management structures within the Group in the year, it has been determined that there is 
only one operating segment being the Group, as the information reported includes operating results at a consolidated Group level only. 
This reflects the nature of the business, where the major cost is to support the IT platforms upon which all of the Group’s customers are 
serviced. These costs are borne centrally and are not attributable to any specific customer type or revenue stream. There is also 
considered to be only one reportable segment, which is the Group, the results of which are shown in the Consolidated income statement. 
This assessment is a change from the prior year where Auto Trader, Webzone and KeeResources were reported as separate Operating 
segments. The Group has restated the corresponding items for prior periods.

Management has determined that there is one operating and reporting segment based on the reports reviewed by the Operational 
Leadership Team (‘OLT’) which is the chief operating decision-maker (‘CODM’). The OLT is made up of the Executive Directors and Key 
Management and is responsible for the strategic decision-making of the Group. 

The OLT primarily uses the statutory measures of Revenue and Operating profit to assess the performance of the one operating segment. 
To assist in the analysis of the Group’s revenue-generating trends, the OLT reviews revenue at a disaggregated level as detailed within 
note 5. The revenue from external parties reported to the OLT is measured in a manner consistent with that in the income statement. 

A reconciliation of the segment’s Operating profit to Profit before tax is shown below.

Total segment Revenue

Total segment Operating profit

Finance costs – net

Profit before tax

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AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

2021

£m

262.8

161.2

(3.8)

157.4

2020

£m

368.9

258.9

(7.4)

251.5

Geographic information
The Group is domiciled in the UK and the following tables detail external revenue by location of customers, trade receivables and 
non-current assets (excluding deferred tax) by geographic area:

Revenue

UK

Ireland

Total revenue

Trade receivables

UK

Ireland

Total net trade receivables

Non-current assets  
(excluding deferred tax)

UK

Ireland

Total non-current assets (excluding deferred tax)

2021
£m

259.0

3.8

262.8

2021
£m

23.1

0.2

23.3

2021
£m

420.9

6.3

427.2

2020
£m

363.6

5.3

368.9

2020
£m

24.3

0.7

25.0

2020
£m

401.3

6.8

408.1

Due to the large number of customers the Group serves, there are no individual customers whose revenue is greater than 10% of the 
Group’s total revenue in all periods presented in these financial statements.

5. Revenue

The Group’s operations and main revenue streams are those described in these annual financial statements. The Group’s revenue is 
derived from contracts with customers. 

In the following table the Group’s revenue is detailed by customer type. This level of detail is consistent with that used by management  
to assist in the analysis of the Group’s revenue-generating trends.

Revenue

Retailer

Home Trader

Other

Trade

Consumer Services

Manufacturer and Agency

Total revenue

2021
£m

211.9

6.3

7.0

225.2

26.6

11.0

262.8

Contract balances
The following table provides information about receivables and contract assets and liabilities from contracts with customers.

Receivables, which are included in trade and other receivables

Accrued income

Deferred income

2021
£m

26.2

34.4

(12.7)

2020
£m

312.1

8.3

3.9

324.3

28.3

16.3

368.9

2020
£m

28.4

28.1

(13.7)

Accrued income relates to the Group’s rights to consideration for services provided but not invoiced at the reporting date. Accrued 
income is transferred to trade receivables when invoiced.

Deferred income relates to advanced consideration received for which revenue is recognised as or when services are provided. £3.3m 
(2020: £3.7m) of the deferred income balance is classified as a current liability within trade and other payables (note 19). Included within 
deferred income is £10.0m (2020: £10.6m) relating to consideration received from Auto Trader Autostock Limited (which forms part of  
the Group’s joint venture Dealer Auction) for the provision of data services (note 15). Revenue relating to this service is recognised on a 
straight-line basis over a period of 20 years to 31 December 2038; given this time period the liability has been split between current and 
non-current liabilities. Revenue of £0.6m was recognised in the year (2020: £0.6m).

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

139

FINANCIAL STATEMENTSNotes to the consolidated financial statements continued

6. Operating profit

Operating profit is after (charging)/crediting the following: 

Staff costs

Contractor costs

Depreciation of property, plant and equipment

Amortisation of intangible assets

(Loss)/Profit on sale of property, plant and equipment

Note

7

13

12

2021
£m

(59.9)

(0.1)

(3.7)

(2.6)

(0.2)

2020
£m

(55.3)

(0.5)

(3.9)

(2.6)

0.3

Services provided by the Company’s auditors
During the year, the Group (including overseas subsidiaries) obtained the following services from the operating company’s auditors:

Fees payable for the audit of the Company and consolidated financial statements

Fees payable for other services

The audit of the subsidiary undertakings pursuant to legislation

Total

2021
£m

0.1

0.2

0.3

2020
£m

0.1

0.2

0.3

Fees payable for audit-related assurance services in the year were £37,370 (2020: £36,000). Fees payable for other non-audit services in 
the year were nil (2020: nil).

7. Employee numbers and costs

The average monthly number of employees (including Executive Directors but excluding third-party contractors) employed by the Group 
was as follows:

Customer operations

Product and technology

Corporate

Total

The aggregate payroll costs of these persons were as follows:

Wages and salaries

Social security costs

Defined contribution pension costs

Share-based payments and associated NI (note 28)

Total

2021
Number

2020
Number

442

334

132

908

2021
£m

48.3

5.0

2.3

55.6

4.3

59.9

398

323

128

849

2020
£m

44.5

5.1

2.1

51.7

3.6

55.3

Note

23

28

Wages and salaries include £21.8m (2020: £20.7m) relating to the product and technology teams; these teams spend a significant 
proportion of their time on research and development activities, including innovation of our product proposition and enhancements  
to the Group’s platforms.

140

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

8. Directors and Key Management remuneration

The remuneration of Directors is disclosed in the Directors’ remuneration report on pages 94 to 113:

Key Management compensation
During the year to 31 March 2021, Key Management comprised the members of the OLT (who are defined in note 4) and the Non-Executive 
Directors (2020: OLT and the Non-Executive Directors). The remuneration of all Key Management (including all Directors) was as follows:

Short-term employee benefits

Share-based payments

Pension contributions

Total

9. Net finance costs

On bank loans and overdrafts

Amortisation of debt issue costs

Interest unwind on lease liabilities

Interest charged on deferred consideration

Interest receivable on cash and cash equivalents

Total

10. Taxation

Current taxation

UK corporation taxation

Foreign taxation

Adjustments in respect of prior years

Total current taxation

Deferred taxation

Origination and reversal of temporary differences

Effect of rate changes on opening balance

Adjustments in respect of prior years

Total deferred taxation

Total taxation charge

2021
£m

3.1

2.0

0.1

5.2

2021
£m

2.9

0.6

0.3

0.1

(0.1)

3.8

2021
£m

28.8

–

–

28.8

0.5

–

0.3

0.8

29.6

The taxation charge for the year is lower than (2020: lower than) the effective rate of corporation tax in the UK of 19% (2020: 19%).  
The differences are explained below:

Profit before taxation

Tax on profit at the standard UK corporation tax rate of 19% (2020: 19%)

Expenses not deductible for taxation purposes

Income not taxable

Adjustments in respect of foreign tax rates

Effect of rate changed on deferred tax

Adjustments in respect of prior years

Total taxation charge

2021
£m

157.4

29.9

0.1

(0.7)

–

–

0.3

29.6

Taxation on items taken directly to equity was a credit of £0.7m (2020: £0.4m) relating to tax on share-based payments.

Tax recorded in equity within the consolidated statement of comprehensive income was a charge of £0.8m (2020: £0.3m) relating  
to post-employment benefit obligations.

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

2020
£m

4.1

3.0

0.1

7.2

2020
£m

6.3

0.7

0.4

–

–

7.4

2020
£m

47.1

0.2

(0.1)

47.2

–

(0.8)

–

(0.8)

46.4

2020
£m

251.5

47.8

0.2

(0.6)

(0.1)

(0.8)

(0.1)

46.4

141

FINANCIAL STATEMENTSNotes to the consolidated financial statements continued

10. Taxation continued

The tax charge for the year is based on the standard rate of UK corporation tax for the period of 19% (2020: 19%). Deferred income taxes 
have been measured at the tax rate expected to be applicable at the date the deferred income tax assets and liabilities are realised.  

Management has performed an assessment, for all material deferred income tax assets and liabilities, to determine the period over 
which the deferred income tax assets and liabilities are forecast to be realised, which has resulted in an average deferred income tax 
rate of 19% being used to measure all deferred tax balances as at 31 March 2021 (2020: 19%).

The 3 March 2021 Budget announced that the UK corporation tax rate will increase to 25% from 1 April 2023. This will have a consequential 
effect on the Group’s future UK corporation tax charge. 

11. Earnings per share

Basic earnings per share is calculated using the weighted average number of ordinary shares in issue during the year, excluding those 
held by the Employee Share Option Trust (‘ESOT’), based on the profit for the year attributable to shareholders.

Year ended 31 March 2021

Basic EPS

Diluted EPS

Year ended 31 March 2020

Basic EPS

Diluted EPS

Weighted average 
number of 
ordinary shares

Total
earnings
£m

Pence
per share

965,175,677

967,404,812

924,499,320

929,247,835

127.8

127.8

205.1

205.1

13.24

13.21

22.19

22.08

The number of shares in issue at the start of the year is reconciled to the basic and diluted weighted average number of shares below:

Year ended 31 March 2021

Issued ordinary shares at 31 March 2020

Ordinary shares issued on 3 April 2020 equity raise

Ordinary shares issued for share-based payments

Weighted average ordinary shares in issue

Weighted effect of ordinary shares held in treasury

Weighted effect of shares held by the ESOT

Weighted average number of shares for basic EPS

Dilutive impact of share options outstanding

Weighted average number of shares for diluted EPS

Weighted average
number of shares

 922,540,474 

46,468,300

15,412

 968,754,995

(3,123,323)

(455,995) 

965,175,677

 2,229,135 

967,404,812

For diluted earnings per share, the weighted average number of ordinary shares in issue is adjusted to assume conversion of all 
potentially dilutive ordinary shares. The Group has potentially dilutive ordinary shares arising from share options granted to employees. 
Options are dilutive under the Sharesave scheme where the exercise price together with the future IFRS 2 charge is less than the average 
market price of the ordinary shares during the year. Options under the Performance Share Plan, Single Incentive Plan Award, the Deferred 
Annual Bonus Plan and the Share Incentive Plan are contingently issuable shares and are therefore only included within the calculation of 
diluted EPS if the performance conditions are satisfied.

The average market value of the Group’s shares for the purposes of calculating the dilutive effect of share-based incentives was based 
on quoted market prices for the period during which the share-based incentives were outstanding.

142

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

12. Intangible assets

Cost

At 31 March 2019

Acquired through business combinations

Additions

Disposals

Exchange differences

At 31 March 2020

Acquired through business combinations

Additions

Disposals

Exchange differences

At 31 March 2021

Accumulated amortisation and impairments

At 31 March 2019

Amortisation charge

Disposals

Exchange differences

At 31 March 2020

Amortisation charge

Disposals

Exchange differences

At 31 March 2021

Net book value at 31 March 2021

Net book value at 31 March 2020

Net book value at 31 March 2019

Goodwill
£m

430.3

13.9

–

–

0.3

444.5

13.6

–

–

(0.2)

457.9

117.0

–

–

–

117.0

–

–

–

117.0

340.9

327.5

313.3

Software  
and website 
development 
costs
£m

Financial 
systems
£m

Database
£m

13.2

1.9

–

(5.8)

–

9.3

5.5

0.1

(0.4)

(0.1)

14.4

12.8

0.4

(5.8)

0.1

7.5

1.3

(0.4)

(0.1)

8.3

6.1

1.8

0.4

12.9

–

0.2

–

–

13.1

–

–

–

–

8.5

–

–

–

8.5

–

–

–

–

13.1

8.5

11.3

0.9

–

–

12.2

0.6

–

–

12.8

0.3

0.9

1.6

–

0.3

–

–

0.3

0.6

–

–

0.9

7.6

8.2

–

Other
£m

15.8

2.2

–

–

0.1

18.1

–

–

–

(0.1)

18.0

13.6

1.0

–

–

14.6

0.1

–

–

14.7

3.3

3.5

2.2

Total
£m

472.2

26.5

0.2

(5.8)

0.4

493.5

19.1

0.1

(0.4)

(0.4)

511.9

154.7

2.6

(5.8)

0.1

151.6

2.6

(0.4)

(0.1)

153.7

358.2

341.9

317.5

Other intangibles include customer relationships, technology, trade names, trademarks, non-compete agreements and brand assets. 
Intangible assets which have a finite useful life are carried at cost less accumulated amortisation. Amortisation of these intangible 
assets is calculated using the straight-line method to allocate the cost of the assets over their estimated useful lives (3 to 15 years).  
The longest estimated useful life remaining at 31 March 2021 is 14 years (31 March 2020: 15 years).

For the year to 31 March 2021, the amortisation charge of £2.6m (2020: £2.6m) has been charged to administrative expenses in the income 
statement. At 31 March 2021, there were no software and website development costs representing assets under construction (2020: £0.1m).

In accordance with International Financial Reporting Standards, goodwill is not amortised, but instead is tested annually for impairment, 
or more frequently if there are indicators of impairment. Goodwill is carried at cost less accumulated impairment losses.

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

143

FINANCIAL STATEMENTSNotes to the consolidated financial statements continued

12. Intangible assets continued

Impairment test for goodwill
Goodwill is allocated to the appropriate cash-generating unit (‘CGU’) based on the smallest identifiable group of assets that generates 
cash inflows independently in relation to the specific goodwill. Management has reviewed the Group’s CGUs for the 2021 impairment 
assessment and determined that only one CGU exists, being the Digital CGU, as all cash inflows are underpinned by the core operating 
asset of the Auto Trader platform. 

Prior year CGUs comprised Digital, Webzone and KeeResources. Webzone and KeeResources were businesses acquired by the Group 
whose products or technology have now been integrated into the Group’s core Digital business and for which independent cash flows 
are no longer identifiable or monitored. Goodwill arising on the acquisition of Blue Owl Network has been allocated to the Digital 
segment, reflecting its revenue and cost synergy benefit.

The recoverable amount of the CGU is determined from value-in-use calculations that use cash flow projections from the latest four-year 
plan. The carrying value of the CGU is the sum of goodwill, property, plant and equipment (including lease assets), intangibles and lease 
liabilities, as follows:

Digital

Total

2021
£m

360.5

360.5

Income and costs within the budget are derived on a detailed ‘bottom up’ basis – all income streams and cost lines are considered and 
appropriate growth, or decline, rates are assumed. Income and cost growth forecasts are risk adjusted to reflect specific risks facing the 
CGU and take into account the market in which it operates. 

Key assumptions include revenue growth rates, associated levels of marketing support and directly associated overheads. All assumptions 
are based on past performance and management’s expectation of market development. Cash flows beyond the budgeted period of  
five years (2020: five years) are extrapolated using the estimated growth rate stated into perpetuity; a rate of 3.0% (2020: 3.0%) has been 
used. This is marginally higher than the rate of inflation in the UK, reflecting the relative growth potential of the industry compared  
to the economy as a whole and is consistent with the approach taken by other technology companies. Other than as included in the 
financial budgets, it is assumed that there are no material adverse changes in legislation that would affect the forecast cash flows.

The pre-tax discount rate used within the Digital recoverable amount calculations was 9.1% (2020: 9.4%) and is based upon the weighted 
average cost of capital reflecting specific principal risks and uncertainties. The discount rate takes into account the risk-free rate of 
return, the market risk premium and beta factor reflecting the average beta for the Group and comparator companies which are used  
in deriving the cost of equity.

The key assumptions used for value-in-use calculations are as follows:

Annual growth rate (after plan period)

Risk free rate of return

Market risk premium

Beta factor

Cost of debt

2021

3.0%

0.8%

6.1%

1.05

1.9%

2020

3.0%

1.3%

6.2%

1.08

2.3%

Key drivers to future growth rates are dependent on the Group’s ability to maintain and grow income streams whilst effectively managing 
operating costs. The level of headroom may change if different growth rate assumptions or a different pre-tax discount rate were used 
in the cash flow projections. Where the value-in-use calculations suggest an impairment, the Board would consider alternative use 
values prior to realising any impairment, being the fair value less costs to dispose.

Sensitivity analysis has been performed in assessing the recoverable amounts of goodwill. There are no changes to the key assumptions 
of growth rate or discount rate that are considered by the Directors to be reasonably possible, which give rise to an impairment of 
goodwill relating to the Digital CGU. 

Having completed the 2021 impairment review, no impairment has been recognised in relation to the CGU (2020: no impairment). 

144

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

13. Property, plant and equipment

Cost

At 31 March 2019

Acquired through business combinations

Additions

Disposals and modifications

At 31 March 2020

Additions

Disposals and modifications

At 31 March 2021

Accumulated depreciation

At 31 March 2019

Charge for the year

Disposals

At 31 March 2020

Charge for the year

Disposals

At 31 March 2021

Net book value at 31 March 2021

Net book value at 31 March 2020

Net book value at 31 March 2019 

Land, buildings 
and leasehold 
improvements
£m

Office
equipment
£m

Motor  
vehicles
£m

17.8

2.2

0.1

(3.6)

16.5

0.6

(0.6)

16.5

4.3

2.1

(0.2)

6.2

2.5

(0.5)

8.2

8.3

10.3

13.5

14.0

0.1

1.1

(0.1)

15.1

0.7

(2.8)

13.0

11.1

1.5

(0.1)

12.5

0.9

(2.8)

10.6

2.4

2.6

2.9

1.2

0.1

0.1

(0.1)

1.3

0.7

(0.1)

1.9

0.9

0.3

(0.1)

1.1

0.3

–

1.4

0.5

0.2

0.3

Total
£m

33.0

2.4

1.3

(3.8)

32.9

2.0

(3.5)

31.4

16.3

3.9

(0.4)

19.8

3.7

(3.3)

20.2

11.2

13.1

16.7

Included within property, plant and equipment are £5.6m (2020: £6.8m) of assets recognised as leases under IFRS 16. Further details of 
these leases are disclosed in note 14. The depreciation expense of £3.7m for the year to 31 March 2021 (2020: £3.9m) has been recorded  
in administrative expenses.

During the year, £3.3m (2020: £0.4m) worth of property, plant and equipment with £nil net book value were disposed of.

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

145

FINANCIAL STATEMENTSNotes to the consolidated financial statements continued

14. Leases

The Group leases assets including land and buildings and motor vehicles that are held within property, plant and equipment. Information 
about leases for which the Group is a lessee is presented below.

Net book value property, plant and equipment owned

Net book value right of use assets

Net book value of right of use assets

Balance at 31 March 2019 

Additions

Disposals

Modifications

Depreciation charge

Balance at 31 March 2020 

Additions

Depreciation charge

At 31 March 2021

Lease liabilities in the balance sheet at 31 March

Current

Non-current

Total

2021
£m

5.6

5.6

11.2

Land, buildings 
and leasehold 
improvements
£m

Office
equipment
£m

Motor  
vehicles
£m

11.5

–

(1.4)

(2.1)

(1.5)

6.5

–

(1.6)

4.9

0.1

–

–

–

–

0.1

–

–

0.1

0.3

0.1

–

–

(0.2)

0.2

0.7

(0.3)

0.6

2021
£m

2.5

5.0

7.5

2020
£m

6.3

6.8

13.1

Total
£m

11.9

0.1

(1.4)

(2.1)

(1.7)

6.8

0.7

(1.9)

5.6

2020
£m

2.1

7.0

9.1

A maturity analysis of contractual undiscounted cash flows relating to lease liabilities is presented within note 30. The term recognised 
for certain leases has assumed lease break options are exercised. Certain lease rentals are subject to periodic market rental reviews.

During the prior year the Group renegotiated the lease agreements for its London and Manchester offices. The accounting adjustments  
under IFRS 16 are set out below:

The Group surrendered a proportion of the London office back to the landlord. The surrender represents a disposal under IFRS 16.  
The right of use asset was reduced by £1.4m to reflect the value of assets disposed. The Group’s lease liability reduced by £1.6m with  
a £0.2m gain on disposal recognised in the Consolidated income statement.

In the prior year the Group renegotiated the London office lease agreement for the remaining office space. The change to the agreement 
represented a modification under IFRS 16. The right of use asset was increased by £1.0m to reflect the value of the asset held after the 
modification. The Group’s lease liability increased by £0.9m as a result of the modification and the dilapidations provision increased by £0.1m.

In the prior year the Group renegotiated the rent payable for the Manchester office in line with the rent review date stipulated in the lease 
agreement and the Group reassessed the lease term based on the likelihood of exercising the break clause within the lease agreement. 
These changes represented a lease modification under IFRS 16. The right of use asset was reduced by £3.1m with corresponding 
adjustment to the lease liability and dilapidations provision.

Amounts charged in the income statement

Depreciation charge of right of use assets

Interest on lease liabilities

Gain on disposal of right of use assets

Total amounts charged in the income statement

Cash outflow

Total cash outflow for leases

146

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

2021
£m

1.9

0.3

–

2.2

2021
£m

2.5

2020
£m

1.7

0.4

0.2

2.3

2020
£m

2.9

15. Net investments in joint ventures

Joint ventures are contractual arrangements over which the Group exercises joint control with partners and where the parties have  
rights to the net assets of the arrangement, irrespective of the Group’s shareholding in the entity.

The Group owns 49% of the ordinary share capital of Dealer Auction Limited (previously Dealer Auction (Holdings) Limited).

Net investments in joint ventures at the reporting date include the Group’s equity investment in joint ventures and the Group’s share  
of the joint ventures’ post acquisition net assets. The table below reconciles the movement in the Group’s net investment in joint ventures 
in the year:

Equity investments 
in joint ventures
£m

Group’s share  
of net assets
£m

Net investments  
in joint ventures
£m

Carrying value

As at 1 April 2019

Share of result for the year taken to the income statement

As at 31 March 2020

Share of result for the year taken to the income statement

As at 31 March 2021

Set out below is the summarised financial information for the joint venture:

48.1

–

48.1

–

48.1

Non-current assets

Current assets

Cash and cash equivalents

Other current assets

Total assets

Liabilities

Current liabilities

Total liabilities

Net assets

Revenues

Profit for the year

Total comprehensive income

0.9

3.2

4.1

2.4

6.5

2021
£m

97.8

0.3

19.7

117.8

5.8

5.8

112.0

2021
£m

10.9

4.9

4.9

49.0

3.2

52.2

2.4

54.6

2020
£m

98.4

9.7

1.2

109.3

2.3

2.3

107.0

2020
£m

13.0

6.4

6.4

The above information reflects the amounts presented in the financial statements of the joint venture and not the Group’s share of those 
amounts. They have been amended for differences in accounting policies between the Group and the joint venture.

Non-current assets principally comprise goodwill and other intangible assets. The carrying value is assessed annually using a 
methodology consistent with that disclosed in note 12.

Dealer Auction Limited declared a dividend of £10.0m on 29 April 2021. The Group owns 49% of the ordinary share capital of Dealer Auction 
Limited and therefore received payment of £4.9m on 14 May 2021.

A list of the investments in joint ventures, including the name, country of incorporation and proportion of ownership interest, is given in note 33.

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

147

FINANCIAL STATEMENTSNotes to the consolidated financial statements continued

16. Other investments

Shares in other undertakings

Investment in IAUTOS Company Limited

At 31 March 2021 and 31 March 2020

£m

–

The Group designated the investment in IAUTOS Company Limited as an equity security at FVOCI as the Group intends to hold the shares 
for long-term purposes. IAUTOS Company Limited is an intermediate holding company through which trading companies incorporated  
in the People’s Republic of China are held. The fair value of the investment has been valued at £nil since 2014 as the Chinese trading 
companies are loss-making with forecast future cash outflows.

17. Trade and other receivables

Trade receivables

Less: provision for impairment of trade receivables

Net trade receivables

Net accrued income

Prepayments

Other receivables

Total

2021
£m

26.2

(2.9)

23.3

33.1

2.9

0.3

59.6

2020
£m

28.4

(3.4)

25.0

27.1

3.8

0.1

56.0

Trade receivables are amounts due from customers for services performed in the ordinary course of business. They are generally due  
for settlement within 30 days and therefore are all classified as current. Trade receivables are recognised initially at the amount of 
consideration that is unconditional and has been invoiced at the reporting date. The Group holds the trade receivables with the objective 
to collect the contractual cash flows and therefore measures them subsequently at amortised cost using the effective interest method.

Accrued income relates to the Group’s rights to consideration for services provided but not invoiced at the reporting date. Accrued 
income is transferred to receivables when invoiced. Included within net accrued income is provision for the impairment of financial 
assets of £1.3m (2020: £1.0m).

Exposure credit risk and expected credit losses relating to trade and other receivables are disclosed in note 30.

18. Cash and cash equivalents

Cash at bank and in hand is denominated in the following currencies:

Sterling

Euro

Cash at bank and in hand

2021
£m

44.9

0.8

45.7

2020
£m

36.9

0.7

37.6

Cash balances with an original maturity of less than three months were held in current accounts during the year and attracted interest at 
a weighted average rate of 0.2% (2020: 0.2%). 

19. Trade and other payables

Trade payables

Accruals

Other taxes and social security

Deferred income

Other payables

Accrued interest payable

Total

2021
£m

5.0

7.7

5.1

3.3

0.4

0.3

21.8

2020
£m

4.7

7.4

16.6

3.7

0.5

0.4

33.3

Trade payables are unsecured and are usually paid within 30 days of recognition. The carrying amounts of trade and other payables are 
considered to be the same as their fair values, due to their short-term nature.

148

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

20. Borrowings

Non-current

Syndicated RCF gross of unamortised debt issue costs

Unamortised debt issue costs on Syndicated RCF

Total

The Syndicated RCF is repayable as follows:

Two to five years

Total

The carrying amounts of borrowings approximate their fair values.

2021
£m

30.0

(2.4)

27.6

2021
£m

30.0

30.0

2020
£m

313.0

(2.5)

310.5

2020
£m

313.0

313.0

Syndicated revolving credit facility (‘Syndicated RCF’)
The Group has access to a Syndicated revolving credit facility (the ‘Syndicated RCF’). The Syndicated RCF, which is unsecured,  
has total commitments of £400.0m and the associated debt transaction costs at initiation were £3.3m.

On 1 June 2020, the Group extended the term for £316.5m of the Syndicated RCF for an additional one year, incurring additional associated 
debt transaction costs of £0.5m. The Syndicated RCF will now terminate in two tranches:
•  £83.5m will mature at the original termination date of June 2023; and
•  £316.5m will mature in June 2025.

Individual tranches are drawn down, in sterling, for periods of up to six months at LIBOR rates plus a margin of between 1.2% and 2.1% 
depending on the consolidated leverage ratio of the Group. A commitment fee of 35% of the margin applicable to the Syndicated RCF  
is payable quarterly in arrears on unutilised amounts of the total facility. 

The Syndicated RCF has financial covenants linked to interest cover and the consolidated debt cover of the Group:
•  Net bank Debt to Consolidated EBITDA must not exceed 3.5:1.
•  EBITDA to Net Interest Payable must not be less than 3.0:1.

EBITDA is defined as earnings before interest, taxation, depreciation and amortisation, share-based payments and associated NI, share 
of profit from joint ventures, exceptional items and adjusting for the adoption of IFRS 16.

All financial covenants of the facility have been complied with through the year.

Exposure to interest rate changes
The exposure of the Group’s borrowings (excluding debt issue costs) to LIBOR rate changes and the contractual repricing dates  
at the balance sheet date are as follows:

One month or less

Total

2021
£m

30.0

30.0

2020
£m

313.0

313.0

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

149

FINANCIAL STATEMENTSNotes to the consolidated financial statements continued

21. Provisions for other liabilities and charges

At 31 March 2020

Charged to the income statement

Utilised in the year

At 31 March 2021

Current

Non-current

Total

Dilapidations 
provision
£m

Holiday pay 
provision
£m

1.1

–

–

1.1

0.4

0.5

(0.4)

0.5

2021
£m

0.5

1.1

1.6

Total
£m

1.5

0.5

(0.4)

1.6

2020
£m

0.4

1.1

1.5

The holiday pay provision relates to liabilities for holiday pay in relation to the UK and Ireland operations for leave days accrued and not 
yet taken at the end of the financial year, and is expected to be fully utilised in the year to 31 March 2022.

22. Deferred taxation

A net deferred tax asset of £1.7m has been recognised in the balance sheet at 31 March 2021. The movement in deferred taxation assets 
and liabilities during the year, without taking into consideration the offsetting of balances within the same tax jurisdiction, is as follows:

Deferred taxation assets

At 31 March 2019 

Acquired through business combinations

Effect of rate changes on opening balance

Debited directly to equity

At 31 March 2020 

Debited to the income statement

Credited directly to equity

At 31 March 2021

Deferred taxation liabilities

At 31 March 2019 

Debited to the statement of comprehensive income

Acquired through business combinations

At 31 March 2020

Credited to the income statement

Debited to the statement of comprehensive income

Acquired through business combinations

At 31 March 2021

Share-based 
payments
£m

Accelerated 
capital 
allowances
£m

Other 
 temporary 
differences
£m

2.2

–

0.5

(0.3)

2.4

(0.2)

0.5

2.7

3.7

–

0.2

–

3.9

(0.9)

–

3.0

0.3

0.1

0.1

–

0.5

(0.2)

–

0.3

Share-based
payments
£m

Accelerated
capital 
allowances
£m

Other temporary 
differences
£m

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

0.5

0.3

2.1

2.9

(0.4)

0.8

1.0

4.3

Total
£m

6.2

0.1

0.8

(0.3)

6.8

(1.3)

0.5 

6.0

Total
£m

0.5

0.3

2.1

2.9

(0.4)

0.8

1.0 

4.3

The Group has estimated that £1.0m (2020: £0.8m) of the Group’s net deferred income tax asset will be realised in the next 12 months.  
This is management’s current best estimate and may not reflect the actual outcome in the next 12 months.

Acquired deferred tax liabilities of £1.0m have been recognised in relation to the acquisition of AutoConvert for the value of intangible 
assets recognised under IFRS 3 ‘Business Combinations’. See note 29 for further details. 

150

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

23. Retirement benefit obligations

(i) Defined contribution scheme
Across the UK and Ireland the Group operates a number of defined contribution schemes. In the year to 31 March 2021 the pension 
contributions to the Group’s defined contribution schemes amounted to £2.3m (2020: £2.1m). At 31 March 2021, there were £0.4m  
(31 March 2020: £0.3m) of pension contributions outstanding relating to the Group’s defined contribution schemes.

(ii) Defined benefit scheme
The Company sponsors a funded defined benefit pension scheme for qualifying UK employees, the Wiltshire (Bristol) Limited Retirement 
Benefits Scheme (‘the Scheme’). The Scheme is administered by a separate board of Trustees, which is legally separate from the Company. 
The Trustees are composed of representatives of both the Company and members. The Trustees are required by law to act in the interest  
of all relevant beneficiaries and are responsible for the investment policy for the assets and the day-to-day administration of the benefits.

The Scheme has been closed to future members since 30 April 2006 and there are no remaining active members within the Scheme.  
No other post-retirement benefits are provided to these employees.

Profile of the Scheme
As at 31 March 2021, approximately 54% of the defined benefit obligation (‘DBO’) is attributable to former employees who have yet to 
reach retirement (2020: 55%) and 46% to current pensioners (2020: 45%). The Scheme duration is an indicator of the weighted-average  
time until benefit payments are made. For the Scheme as a whole, the duration is approximately 21 years. 

Risks associated with the Scheme
The Scheme exposes the Company to some risks, the most significant of which are:

Asset volatility

Inflation risk

The liabilities are calculated using a discount rate set with reference to corporate bond yields. If assets 
underperform this yield, this will create a deficit. The Scheme holds a significant proportion of growth 
assets (equities, diversified growth fund and global absolute return fund) which, though expected to 
outperform corporate bonds in the long term, create volatility and risk in the short term. The allocation  
to growth assets is monitored to ensure it remains appropriate given the Scheme’s long-term objectives.

A proportion of the Scheme’s benefit obligations are linked to inflation, and higher inflation leads to higher 
liabilities (although, in most cases, caps on the level of inflationary increases are in place to protect 
against extreme inflation). The majority of the assets are either unaffected by or only loosely correlated 
with inflation, meaning that an increase in inflation will also increase the deficit.

Change in bond yields

A decrease in corporate bond yields will increase the value placed on the Scheme’s liabilities for 
accounting purposes, although this will be partially offset by an increase in the value of the Scheme’s 
bond holdings.

Life expectancy

The majority of the Scheme’s obligations are to provide benefits for the lifetime of the member, so 
increases in life expectancy will result in an increase in the liabilities.

Funding requirements
UK legislation requires that pension schemes are funded prudently. The ongoing funding valuation of the Scheme was carried out by  
a qualified actuary as at 30 April 2018 and showed a deficit of £0.2m. The Company paid deficit contributions of £140,000 for the year 
ending 31 March 2021 (2020: £140,000) and is committed to further contributions of £140,000 per annum under the current Schedule of 
Contributions. The next funding valuation is due as at 30 April 2021, at which progress towards full-funding will be reviewed.  
The Company also pays expenses and PPF levies incurred by the Scheme.

Assumptions used
The last triennial actuarial valuation of the Scheme was performed by an independent professional actuary at 30 April 2018 using the 
projected unit method of valuation. For the purposes of IAS 19 (revised) the actuarial valuation as at 30 April 2018 has been updated on  
an approximate basis to 31 March 2021, taking account of experience over the period since 30 April 2018, changes in market conditions, 
and differences in the financial and demographic assumptions. The present value of the defined benefit obligation was measured using 
the projected unit credit method.

The principal financial assumptions used to calculate the liabilities under IAS 19 (revised) are as follows:

Discount rate for scheme liabilities

CPI inflation

RPI inflation

Pension increases

Pre 1988 GMP

Post 1988 GMP

Pre 2004 non GMP

Post 2004

2021
%

2.10

2.60

3.40

–

2.10

5.00

3.25

The financial assumptions reflect the nature and term of the Scheme’s liabilities.

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

2020
%

2.30

1.95

2.75

–

1.85

5.00

2.75

151

FINANCIAL STATEMENTSNotes to the consolidated financial statements continued

23. Retirement benefit obligations continued

The Group has assumed that mortality will be in line with nationally published mortality table S2NA with CMI 2018 projections related to 
members’ years of birth with long-term rate of improvement of 1.5% per annum. These tables translate into an average life expectancy  
for a pensioner retiring at age 65 as follows:

Member aged 65 (current life expectancy)

Member aged 45 (life expectancy at age 65)

2021

Men
Years

87.0

88.7

Women
Years

89.0

90.8

2020

Men
Years

86.9

88.6

Women
Years

88.9

90.7

It is assumed that 50% of non-retired members of the Scheme will commute the maximum amount of cash at retirement (2020: 50% of  
non-retired members of the Scheme will commute the maximum amount of cash at retirement).

Post-employment benefit obligations disclosures
The amounts charged to the Consolidated income statement are set out below:

Past service cost

Settlement cost

Total amounts charged to the Consolidated income statement

2021
£m

0.1

0.1

0.2

2020
£m

–

0.2

0.2

Past service cost
On 26 October 2018, the High Court handed down a judgment involving the Lloyds Banking Group’s defined benefit pension schemes.  
The judgment concluded the schemes should be amended to equalise pension benefits for men and women in relation to guaranteed 
minimum pension (‘GMP’) benefits for the effect of unequal GMPs accrued between 1990 and 1997. The issues determined by the judgment 
affect many other UK defined benefit pension schemes. Allowance was made for the cost of GMP equalisation as a past service cost for 
the year ending 31 March 2019. No further update or adjustment was applied to this figure during the year ending 31 March 2020. 

A further court case was heard in 2020 concerning whether historic statutory transfer values paid out of the scheme before 2018 need to 
be equalised. The court ruling made on 20 November 2020 confirmed that all transfers with GMPs built up between 17 May 1990 and 5 April 
1997 need to be equalised. A liability of £110,000 has been recognised within the scheme’s DBO at 31 March 2021. The 2020 cost of £110,000 
has been recognised as a past service cost in full in the current year.

Current service costs and past service costs are charged to the income statement in arriving at Operating profit. Interest income on 
Scheme assets and the interest cost on Scheme liabilities are included within finance costs.

Settlement cost
During the course of the financial year, the Company and Trustees of the Scheme implemented an Enhanced Transfer Value exercise, 
where members of the Scheme were given the option to transfer their benefits away from the Scheme, and provided with paid-for 
independent financial advice.

In the year ending March 2021, two members elected to take a transfer (2020: seven members), and a total of £0.7m was paid out from the 
Scheme (2020: £1.2m). These transfers settled £0.6m of defined benefit obligation (2020: £1.0m), resulting in a settlement cost of £0.1m 
recognised in the Consolidated income statement for the year ending 31 March 2021 (2020: £0.2m).

In addition, the following amounts have been recognised in the Consolidated statement of comprehensive income:

Return on Scheme assets (in excess of)/below that recognised in net interest

Actuarial losses/(gains) due to changes in assumptions

Actuarial gains due to liability experience

Effect of the surplus cap

Deferred tax on surplus

Total amounts recognised within the Consolidated statement of comprehensive income

2021
£m

(3.6)

1.4

(0.2)

–

0.8

(1.6)

2020
£m

1.5

(0.1)

(0.1)

(2.2)

0.3

(0.6)

152

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

Amounts recognised in the balance sheet are as follows:

Present value of funded obligations

Fair value of plan assets

Effect of surplus cap

Net asset recognised in the Consolidated balance sheet

2021
£m

19.6

(22.8)

–

(3.2)

2020
£m

18.8

(19.7)

–

(0.9)

The Trustees of the Scheme sought legal advice which concluded that the Group has an unconditional right to a refund of surplus from 
the Scheme, if the Scheme were to be run-off until the final beneficiary died. As a result, the Group has concluded that IFRIC 14 does not 
apply, and therefore has recognised the accounting surplus of £3.2m (2020: £0.9m) and an associated deferred tax liability of £1.1m (2020: 
£0.3m) in the Consolidated balance sheet.

Movements in the fair value of Scheme assets were as follows:

Fair value of Scheme assets at the beginning of the year

Interest income on Scheme assets

Remeasurement gains/(losses) on Scheme assets

Contributions by the employer

Settlements

Net benefits paid

Fair value of Scheme assets at the end of the year

Movements in the fair value of Scheme liabilities were as follows:

Fair value of Scheme liabilities at the beginning of the year

Past service cost

Interest expense

Actuarial losses/(gains) on Scheme liabilities arising from changes in assumptions

Actuarial gains on Scheme liabilities arising from experience

Settlements

Net benefits paid

Fair value of scheme liabilities at the end of the year

Movements in post-employment benefit net obligations were as follows:

Opening post-employment benefit surplus

Past service cost

Settlement cost

Interest

Contributions by the employer

Remeasurement and experience (gains)/losses

Effect of surplus cap

Closing post-employment benefit surplus

Plan assets are comprised as follows:

Equities

Bonds

Cash

Real estate

Total

All plan assets have a quoted market price.

2021
£m

19.7

0.5

3.6

0.1

(0.7)

(0.4)

22.8

2021
£m

18.8

0.1

0.5

1.4

(0.2)

(0.6)

(0.4)

19.6

2021
£m

(0.9)

0.1

0.1

–

(0.1)

(2.4)

–

(3.2)

2021

2020

£m

12.4

8.8

0.5

1.1

22.8

%

54.0

39.0

2.0

5.0

100.0

£m

10.0

7.2

1.4

1.1

19.7

2020
£m

22.2

0.6

(1.5)

0.1

(1.2)

(0.5)

19.7

2020
£m

20.0

–

 0.5

(0.1)

(0.1)

(1.0)

(0.5)

18.8

2020
£m

–

–

0.2

(0.1)

(0.1)

1.3

(2.2)

(0.9)

%

51.0

37.0

7.0

5.0

100.0

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

153

FINANCIAL STATEMENTSNotes to the consolidated financial statements continued

23. Retirement benefit obligation continued

Sensitivity to key assumptions
The key assumptions are deemed to be the discount rate, inflation rates and life expectancy. The tables below give an approximation  
of the impact on the IAS 19 (revised) pension scheme liabilities to changes in these assumptions and experience. Note that all figures are 
before allowing for any deferred tax. The sensitivity information shown has been prepared using the same method used to adjust the 
results of the latest funding valuation to the balance sheet date.

Following a 0.25% increase in the discount rate

Assets of the Scheme at 31 March 2021

Defined benefit obligation at 31 March 2021

Surplus at 31 March 2021

Following a 0.25% increase in the RPI and CPI inflation assumptions

Assets of the Scheme at 31 March 2021

Defined benefit obligation at 31 March 2021

Surplus at 31 March 2021

Following a one-year increase in life expectancy

Assets of the Scheme at 31 March 2021

Defined benefit obligation at 31 March 2021

Surplus at 31 March 2021

24. Share capital

Change
£m

New value
£m

–

(0.9)

(0.9)

22.8

(18.7)

4.1

Change
£m

New value
£m

–

0.4

0.4

22.8

(20.0)

2.8

Change
£m

New value
£m

–

1.1

1.1

22.8

(20.7)

2.1

Share capital

Allotted, called-up and fully paid ordinary shares of 1p each

At 1 April

Purchase and cancellation of own shares

Issue of shares

Total

2021

Number
’000

Amount
£m

2020

Number
’000

Amount
£m

922,541

 –

46,483

969,024

9.2

–

0.5

9.7

933,198

(10,657)

–

922,541

9.3

(0.1)

–

9.2

On 1 April 2020 the Company announced its intention to conduct a non-pre-emptive placing of up to 5% of its issued share capital. On 3 April 2020 
the placing was completed, and a total of 46,468,300 new ordinary shares were allotted for a consideration of 400.00 pence per Placing 
Share, a discount of 8.9% to the closing share price of 439.1 pence on 31 March 2020. The placing raised gross proceeds of £185.9m for the 
Company, or £182.9m net of all fees incurred. An additional £0.3m of other fees were incurred as a result of the placing. Share premium of 
£182.4m has been recorded.

On 3 April 2020, the Placing Shares were admitted to the premium listing segment of the Official List of the Financial Conduct Authority and to 
trading on the main market for listed securities of London Stock Exchange plc (together, ‘Admission’).

The Placing Shares rank pari passu in all respects with the existing ordinary shares in the Company, including the right to receive all dividends 
and other distributions declared, made or paid after the date of issue. Immediately following Admission, the total number of shares in issue in 
the Company was 969,008,774. Auto Trader held 4,090,996 shares in treasury, and, therefore, the total number of voting shares in Auto Trader 
in issue was 964,917,778.

A further 15,412 ordinary shares were issued in the year ended 31 March 2021 for the settlement of share-based payments.

In the year ended 31 March 2017, the Company commenced a share buyback programme. By resolutions passed at the 2020 AGM, the 
Company’s shareholders generally authorised the Company to make market purchases of up to 96,560,474 of its ordinary shares, subject  
to minimum and maximum price restrictions. In the year ended 31 March 2020, a total of 11,431,823 ordinary shares of £0.01 were purchased.  
The average price paid was 538.8p with a total consideration paid (inclusive of all costs) of £62.0m. 773,734 shares were purchased to be  
held in treasury with 10,657,089 being cancelled. 

Included within shares in issue at 31 March 2021 are 404,653 (2020: 523,955) shares held by the ESOT and 2,422,659 (2020: 4,090,996) shares 
held in treasury, as detailed in note 25.

154

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

25. Own shares held

Own shares held – £m

Own shares held as at 1 April 2019

Transfer of shares from ESOT

Repurchase of own shares for treasury

Share-based incentives exercised

Own shares held as at 31 March 2020

Own shares held as at 1 April 2020

Transfer of shares from ESOT

Share-based incentives exercised

Own shares held as at 31 March 2021

Own shares held – number

Own shares held as at 1 April 2019

Transfer of shares from ESOT

Repurchase of own shares for treasury

Share-based incentives exercised 

Own shares held as at 31 March 2020

Own shares held – number

Own shares held as at 1 April 2020

Transfer of shares from ESOT

Share-based incentives exercised 

Own shares held as at 31 March 2021

26. Dividends

ESOT shares 
reserve
£m

Treasury 
shares
£m

(0.8)

0.1

–

–

(0.7)

(0.7)

0.2

–

(0.5)

(15.7)

–

(4.3)

2.8

(17.2)

(17.2)

–

7.0

(10.2)

Total
£m

(16.5)

0.1

(4.3)

2.8

(17.9)

(17.9)

0.2

7.0

(10.7)

ESOT shares 
reserve
Number of shares

Treasury
shares
Number of shares

Total
number of
own shares
 held

565,555

3,996,041

4,561,596

(41,600)

–

–

–

774,734

(41,600)

774,734

(679,779)

(679,779)

523,955

4,090,996

4,614,951

ESOT shares 
reserve
Number of shares

Treasury
shares
Number of shares

523,955

4,090,996

Total
number of
own shares
 held

4,614,951

(119,302)

–

(119,302)

–

(1,668,337)

(1,668,337)

404,653

2,422,659

2,827,312

Dividends declared and paid by the Company were as follows:

2019 final dividend paid

2020 interim dividend paid

2021

Pence
per share

–

–

–

2020

Pence
per share

4.6

2.4

7.0

£m

–

–

–

£m

42.6

22.1

64.7

No 2020 final dividend or 2021 interim dividend was declared and therefore no dividends have been paid out in the period. 

The proposed final dividend for the year ended 31 March 2021 of 5.0p per share, totalling £48.3m, is subject to approval by shareholders  
at the Annual General Meeting (‘AGM’) and hence has not been included as a liability in the financial statements. 

The Directors’ policy with regard to future dividends is set out in the Financial review on page 45.

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

155

FINANCIAL STATEMENTSNotes to the consolidated financial statements continued

27. Cash generated from operations

Profit before taxation

Adjustments for:

Depreciation

Amortisation

Share-based payments charge (excluding associated NI)

Share of profit from joint ventures

Loss/(profit) on sale of property, plant and equipment

Difference between pension charge and cash contributions

Finance costs

RDEC

Changes in working capital (excluding the effects of exchange differences on consolidation):

Trade and other receivables

Trade and other payables

Provisions

Cash generated from operations

28. Share-based payments

2021
£m

157.4

3.7

2.6

3.3

(2.4)

0.2

0.2

3.8

(0.1)

(3.6)

(12.3)

0.1

152.9

2020
£m

251.5

3.9

2.6

3.4

(3.2)

(0.3)

0.2

7.4

–

1.0

(0.2)

(0.8)

265.5

The Group currently operates four share plans: the Performance Share Plan, Deferred Annual Bonus and Single Incentive Plan, Share 
Incentive Plan and the Sharesave scheme. All share-based incentives are subject to a service condition. Such conditions are not taken 
into account in the fair value of the service received. The fair value of services received in return for share-based incentives is measured by 
reference to the fair value of share-based incentives granted. The estimate of the fair value of the share-based incentives is measured 
using either the Monte Carlo or Black-Scholes pricing model as is most appropriate for each scheme. Sensitivity analysis has been 
performed in assessing the fair value of the share-based incentives. There are no changes to key assumptions that are considered by  
the Directors to be reasonably possible, which give rise to a material difference in the fair value of the share-based incentives. 

The total charge in the year relating to the four schemes was £4.3m (2020: £3.6m) with a Company charge of £0.6m (2020: £1.1m).  
This included associated national insurance (‘NI’) at 13.8%, which management expects to be the prevailing rate when the awards  
are exercised, and apprenticeship levy at 0.5%, based on the share price at the reporting date.

Share Incentive Plan (‘SIP’)

Sharesave scheme (‘SAYE’)

Performance Share Plan (‘PSP’)

Deferred Annual Bonus and Single Incentive Plan 

Total share-based payment charge

NI and apprenticeship levy on applicable schemes

Total charge

Group

2021 
£m

–

0.7

0.3

2.3

3.3

1.0

4.3

2020 
£m

–

0.4

1.2

1.8

3.4

0.2

3.6

Company

2021 
£m

–

–

0.3

0.1

0.4

0.2

0.6

2020 
£m

–

–

0.7

0.4

1.1

–

1.1

During the year, the Directors in office in total had gains of nil (2020: £0.8m) arising on the exercise of share-based incentive awards.

Share Incentive Plan
In 2015, the Group established a Share Incentive Plan (‘SIP’). All eligible employees were awarded free shares (or nil-cost options in the 
case of employees in Ireland) valued at £3,600 each based on the share price at the time of the Company’s admission to the Stock 
Exchange in March 2015.

UK SIP

Outstanding at 1 April

Dividend shares awarded

Forfeited

Released

Outstanding at 31 March

Vested and outstanding at 31 March

156

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

2021
Number

282,459

–

–

2020
Number

320,872

3,641

(2,650)

(119,302)

(39,404)

163,157

163,157

282,459

282,459

The weighted average market value per ordinary share for SIP awards released in 2021 was 558.0p (2020: 556.1p). The SIP shares 
outstanding at 31 March 2021 have fully vested (2020: fully vested). Shares released prior to the vesting date relate to those attributable 
to good leavers as defined by the scheme rules.

Irish SIP

Outstanding at 1 April

Exercised

Outstanding at 31 March

Vested and outstanding at 31 March

2021
Number

1,354

–

1,354

1,354

2020
Number

5,416

(4,062)

1,354

1,354

No Irish SIP options were exercised in 2021; the weighted average market value per ordinary share for Irish SIP options exercised in 2020 
was 548.9p. The SIP shares outstanding at 31 March 2021 have fully vested (2020: fully vested). Options exercised prior to the vesting date 
relate to those attributable to good leavers as defined by the scheme rules.

Performance Share Plan
The Group operates a Performance Share Plan (‘PSP’) for Executive Directors, the Operational Leadership Team and certain key 
employees. The extent to which awards vest will depend upon the Group’s performance over the three-year period following the award 
date. Both market based and non-market based performance conditions may be attached to the options, for which an appropriate 
adjustment is made when calculating the fair value of an option. If the options remain unexercised after a period of 10 years from the date 
of grant, the options expire. Furthermore, options are forfeited if the employee leaves the Group before the options vest, unless under 
exceptional circumstances.

On 8 July 2020, the Group awarded 591,580 nil cost options under the PSP scheme. For the 2020 awards, the Group’s performance is 
measured by reference to total shareholder return relative to the FTSE350 share index over the three-year period April 2020 – March 2023.

For other previous awards, the Group’s performance had been measured by reference to growth in Operating profit and Revenue over  
a three-year period, the cumulative profit measure (Underlying operating profit for 2015 and 2016 awards, and Operating profit for 2017 
awards) and total shareholder return relative to the FTSE250 share index.

The PSP awards granted during the year have been valued using the Monte Carlo model. For previous awards, the TSR element has also 
been valued using the Monte Carlo model and the Black-Scholes model for the Operating profit and Underlying operating profit element. 
The resulting share-based payments charge is being spread evenly over the period between the grant date and the vesting date.

PSP award holders are entitled to receive dividends accruing between the grant date and the vesting date and this value will be delivered 
in shares. The assumptions used in the measurement of the fair value at grant date of the PSP awards are as follows:

Grant date

Condition

19 June 2015

TSR dependent

19 June 2015

UOP dependent

17 June 2016

17 June 2016

16 June 2017

16 June 2017

TSR dependent

UOP dependent

TSR dependent

OP dependent

30 August 2017

TSR dependent

30 August 2017

OP dependent

17 August 2018

OP dependent

17 August 2018

Revenue dependent

17 June 2019

17 June 2019

8 July 2020

OP dependent

Revenue dependent

TSR dependent

Share price  
at grant date  
£

Exercise
price 
£

Expected 
volatility
%

Option 
life 
years

Risk-free 
rate 
%

Dividend 
yield 
%

Non-vesting 
condition 
%

Fair value 
per option 
£

3.06

3.06

3.89

3.89

4.00

4.00

3.42

3.42

4.48

4.48

5.65

5.65

5.27

Nil

Nil

Nil

Nil

Nil

Nil

Nil

Nil

Nil

Nil

Nil

Nil

Nil

30

N/A

29

N/A

31

N/A

31

N/A

N/A

N/A

N/A

N/A

32

3.0

3.0

3.0

3.0

3.0

3.0

3.0

3.0

3.0

3.0

3.0

3.0

3.0

0.9

0.9

0.4

0.4

0.2

0.2

0.2

0.2

0.7

0.7

0.6

0.6

(0.1)

0.0

0.0

0.4

0.4

0.0

0.0

0.0

0.0

1.7

1.7

1.3

1.3

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

2.08

3.06

2.16

3.89

2.17

4.00

2.17

3.42

4.48

4.48

5.65

5.65

2.83

Expected volatility is estimated by considering historic average share price volatility at the grant date.

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

157

FINANCIAL STATEMENTSNotes to the consolidated financial statements continued

28. Share-based payments continued

The number of options outstanding and exercisable as at 31 March 2021 was as follows:

Outstanding at 1 April 2020

Options granted in the year

Dividend shares awarded

Options forfeited in the year 

Options exercised in the year

Outstanding at 31 March 2021

Exercisable at 31 March 2021

2021
Number

2020
Number

2,380,589

2,978,478

591,580

63,826

(238,240)

(1,055,926)

259,885

8,570

(297,678)

(568,666)

1,741,829

2,380,589

545,598

873,575

The weighted average market value per ordinary share for PSP options exercised in 2021 was 546.2p (2020: 576.2p). The PSP awards 
outstanding at 31 March 2021 have a weighted average remaining vesting period of 1.0 years (2020: 0.5 years) and a weighted average 
contractual life of 7.5 years (2020: 7.0 years).

Deferred Annual Bonus and Single Incentive Plan
The Group operates the Deferred Annual Bonus and Single Incentive Plan for the Operational Leadership Team and certain key 
employees. The plan consists of two schemes, the Deferred Annual Bonus Plan (‘DABP’) and the Single Incentive Plan Award (‘SIPA’). 

Deferred Annual Bonus
The Group operates a Deferred Annual Bonus Plan (‘DABP’) for Executive Directors and certain key senior executives. Awards under  
the plan are contingent on the satisfaction of pre-set internal targets relating to financial and operational objectives. Awards have a  
vesting period of two years from the date of the award (the ‘Vesting Period’) and are potentially forfeitable during that period should  
the employee leave employment. The DABP awards have been valued using the Black-Scholes method and the resulting share-based 
payments charge is being spread evenly over the combined Performance Period and Vesting Period of the shares, being three years.

No annual bonus plan is operating for FY21 and therefore no DABP options have been granted in the period. The assumptions used in the 
measurement of the fair value at grant date of the DABP awards are as follows:

Grant date

17 June 2016

16 June 2017

17 August 2018

17 June 2019

Share price at 
grant date 
£

Exercise 
price 
£

3.89

4.00

4.48

5.65

Nil

Nil

Nil

Nil

Option 
life 
years

2.0

2.0

2.0

2.0

The number of options outstanding and exercisable as at 31 March was as follows:

Outstanding at 1 April 2020

Options granted in the year

Dividend shares awarded

Options exercised in the year

Outstanding at 31 March 2021

Exercisable at 31 March 2021

Risk-free 
rate 
%

Dividend 
yield 
%

Non-vesting 
condition 
%

Fair value 
per option 
£

0.4

0.2

0.7

0.6

0.4

0.0

1.7

1.3

0.0

0.0

0.0

0.0

2021
Number

166,614

–

1,902

(47,227)

121,289

83,352

3.89

4.00

4.48

5.65

2020
Number

149,397

95,062

2,261

(80,106)

166,614

–

The weighted average market value per ordinary share for DABP options exercised in 2021 was 549.0p (2020: 549.0p). The DABP awards 
outstanding at 31 March 2021 have a weighted average remaining vesting period of 0.2 years (2020: 0.9 years) and a weighted average 
contractual life of 8.0 years (2020: 8.9 years).

Single Incentive Plan Award
The Group operates a Single Incentive Plan Award (‘SIPA’) for the Operational Leadership Team and certain key employees. The extent  
to which awards vest will depend upon the satisfaction of the Group’s financial and operational performance in the financial year of  
the award date (the ‘Performance Conditions’). The awards will vest in tranches, with the first tranche vesting on the date on which the 
Remuneration Committee determines that the Performance Conditions have been satisfied, and subsequent tranches vesting on the  
first and second anniversary of this date, subject to continuing employment.

On 8 July 2020, the Group awarded 436,891 nil cost options under the SIPA scheme. A further 132,000 nil cost options were awarded on  
24 November 2020. For the 2020 awards, 67% of the award value is guaranteed subject to continuing employment, and the remaining 33%  
is subject to successful implementation of the Guaranteed Part-Exchange product by 31 March 2021. The fair value of the 2020 options 
granted on 8 July 2020 was determined to be £5.27 per option and the fair value of the options granted on 24 November 2020 was determined 
to be £5.52 per option. The awards have been valued using a Black-Scholes pricing model. 

158

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

The resulting share-based payments charge is being spread evenly over the period between the grant date and the vesting date. SIPA 
award holders are entitled to receive dividends accruing between the grant date and the vesting date and this value will be delivered  
in shares. The assumptions used in the measurement of the fair value at grant date of the SIPA awards are as follows:

Grant date

17 August 2018

17 June 2019

8 July 2020

24 November 2020

Share price  
at grant date  
£

Exercise
price 
£

Expected 
volatility
%

Option 
life 
years

Risk-free 
rate 
%

Dividend 
yield 
%

Non-vesting 
condition 
%

Fair value 
per option 
£

4.48

5.65

5.27

5.52

Nil

Nil

Nil

Nil

N/A

N/A

N/A

N/A

3.0

3.0

3.0

3.0

0.7

0.6

(0.1)

(0.1)

1.7

1.3

0.0

0.0

0.0

0.0

0.0

0.0

4.48

5.65

5.27

5.52

Expected volatility is estimated by considering historic average share price volatility at the grant date. 
The number of options outstanding and exercisable as at 31 March was as follows: 

Outstanding at 1 April

Options granted in the year

Dividend shares awarded

Options exercised in the year

Options forfeited in the year 

Outstanding at 31 March

Exercisable at 31 March

2021
Number

1,136,660

568,891

4,930

(168,161)

(530,121)

1,012,199

143,799

2020
Number

923,052

699,024

4,109

(254,407)

(235,118)

1,136,660

51,680

The weighted average market value per ordinary share for SIPA options exercised in 2021 was 558.0p (2020: 561.0p). The SIPA awards 
outstanding at 31 March 2021 have a weighted average remaining vesting period of 0.5 years (2020: 0.4 years) and a weighted average 
contractual life of 4.9 years (2020: 4.2 years). The charge for the year includes an estimate of the awards to be granted after the balance 
sheet date in respect of achievement of 2019 targets.

Sharesave scheme
The Group operates a Sharesave (‘SAYE’) scheme for all employees under which employees are granted an option to purchase ordinary 
shares in the Company at up to 20% less than the market price at invitation, in three years’ time, dependent on their entering into a 
contract to make monthly contributions into a savings account over the relevant period. Options are granted and are linked to a savings 
contract with a term of three years. These funds are used to fund the option exercise. No performance criteria are applied to the exercise 
of Sharesave options. The assumptions used in the measurement of the fair value at grant date of the Sharesave plan are as follows:

Grant date

25 September 2015

13 December 2017

14 December 2018

13 December 2019

16 December 2020

Share price at 
grant date
£

Exercise 
price 
£

Expected 
volatility
%

Option 
life 
years

Risk-free 
rate 
%

Dividend 
yield 
%

Non-vesting 
condition
%

Fair value 
per option
£

3.28

3.48

4.48

5.74

5.75

2.64

2.59

3.49

4.32

4.41

30

31

29

25

32

3.0

3.0

3.0

3.0

3.0

1.0

0.6

0.7

0.6

0.0

0.0

1.3

1.7

1.3

0.5

33

14

16

10

10

0.96

1.12

1.29

1.63

1.86

Expected volatility is estimated by considering historic average share price volatility at the grant date. The requirement that an employee 
has to save in order to purchase shares under the Sharesave plan is a non-vesting condition. This feature has been incorporated into the fair 
value at grant date by applying a discount to the valuation obtained from the Black-Scholes pricing model.

Outstanding at 1 April

Options granted in the year

Options exercised in the year

Options lapsed in the year

Outstanding at 31 March

Exercisable at 31 March

2021

2020

Number  
of share  
options

Weighted average 
exercise price
£

Number  
of share  
options

Weighted average 
exercise price
£

1,440,757

542,982

(415,050)

(62,873)

1,505,816

138,013

3.31

4.41

2.59

3.80

3.88

2.59

1,347,698

298,237

(43,526)

(161,652)

1,440,757

–

3.05

4.32

2.68

3.17

3.31

–

The weighted average market value per ordinary share for Sharesave options exercised in 2021 was 535.7p (2020: 548.8). The Sharesave 
options outstanding at 31 March 2021 have a weighted average remaining vesting period of 1.7 years (2020: 1.7 years) and a weighted 
average contractual life of 2.1 years (2020: 2.2 years).

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

159

FINANCIAL STATEMENTSNotes to the consolidated financial statements continued

29. Business combinations 

Blue Owl Network Limited 
On 31 July 2020, the Group acquired the entire share capital of Blue Owl Network Limited (‘Blue Owl’) for consideration of £18.2m, of which 
£8.1m will be deferred until 31 July 2022. The deferred consideration has been discounted using a rate of 1.7% and recognised on the 
balance sheet at £7.8m. 

Blue Owl owns ‘AutoConvert’, a finance, insurance and compliance software platform with integrated customer relationship 
management solutions for the automotive sector. The total consideration paid and payable of £18.2m excludes acquisition costs  
of £0.4m which were recognised within administrative expenses in the Consolidated income statement.

The following table provides a reconciliation of the amounts included in the Consolidated statement of cash flows for the period:

Cash paid for subsidiary

Less: cash acquired

Net cash outflow

2021  
£m

10.1

(0.1)

10.0

From the acquisition date to 31 March 2021, Blue Owl contributed a loss of £0.3m to the Group’s Operating profit and revenue of £1.7m. 

If the acquisition had occurred on 1 April 2020, Blue Owl revenue would have been an estimated £2.6m and loss would have been an 
estimated £0.5m. In determining these amounts, management has assumed that the fair value adjustments that arose on the date  
of acquisition would have been the same if the acquisition occurred on 1 April 2020.

The purchase has been accounted for as a business combination under the acquisition method in accordance with IFRS 3. The fair value  
of net assets acquired was assessed resulting in a fair value adjustment to recognise intangible software assets acquired and related 
deferred tax. No other material adjustments from book value were made to existing assets and liabilities. The period in which measurement 
adjustments could be made is still open on this acquisition and the provisional goodwill calculation is summarised below:

Intangible asset recognised on acquisition:

Software

Deferred tax liability arising on intangible assets

Intangible assets recognised and related deferred tax

Current assets

Trade and other receivables

Cash and cash equivalents

Current assets

Current liabilities

Trade and other payables

Total net assets acquired

Goodwill

Total assets acquired

Fair value of cash and deferred consideration

Fair value 
£m

5.5

(1.0)

4.5

0.3

0.1

0.4

0.6

4.3

13.6

17.9

17.9

The goodwill recognised on acquisition relates to value arising from revenue and cost synergies and intangible assets that are not 
separately identifiable under IFRS 3, including non-contractual relationships and the acquired workforce. None of the acquired 
intangible assets is expected to be deductible for tax purposes.

In addition to the goodwill recognised, the software asset obtained through the acquisition met the requirements to be separately 
identifiable under IFRS 3. The asset represents the ‘AutoConvert’ finance, insurance and compliance software platform that enables 
automotive dealers and brokers to connect with multiple lenders. The fair value is based on the estimated present value of the cost  
to recreate the asset, allowing for a developer’s margin.

KeeResources Limited 
On 1 October 2019, Auto Trader Limited, a subsidiary of Auto Trader Group plc, acquired the entire share capital of KeeResources Limited 
for consideration, net of cash acquired, of £25.3m. KeeResources is a trusted provider of software, data, and digital solutions to the 
automotive industry, including a detailed vehicle dataset for new and used cars which Auto Trader uses to power its platform. 

160

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

 
 
 
 
 
 
KeeResources has been an integral supplier to Auto Trader, as its unique vehicle data underpins much of the Auto Trader core platform. 
The total cash consideration paid of £26.8m excludes acquisition costs of £0.2m which were recognised within administrative expenses 
in the Consolidated income statement.

The following table provides a reconciliation of the amounts included in the Consolidated statement of cash flows:

Cash paid for subsidiary

Less: cash acquired

Net cash outflow

2020
£m

26.8

(1.5)

25.3

From the period from acquisition to 31 March 2020, KeeResources contributed revenue of £2.4m, and a loss of £0.2m to the Group’s results. 
If the acquisition had occurred on 1 April 2019, KeeResources revenue would have been an estimated £4.9m and loss would have been an 
estimated £0.4m. In determining these amounts, management has assumed that the fair value adjustments that arose on the date of 
acquisition would have been the same if the acquisition occurred on 1 April 2019.

The purchase has been accounted for as a business combination under the acquisition method in accordance with IFRS 3. The fair value of 
net assets acquired was assessed and no material adjustments from book value were made to existing assets and liabilities. The period in 
which measurement adjustments could be made has now closed on this acquisition and the final goodwill calculation is summarised below:

Intangible assets recognised on acquisition:

Customer relationships

Software

Database

Brand

Deferred tax liability arising on intangible assets

Intangible assets and related deferred tax

Property, plant and equipment

Deferred tax asset

Non-current assets

Current assets

Trade and other receivables

Cash and cash equivalents

Current assets

Non-current liabilities

Borrowings

Current liabilities

Trade and other payables

Deferred income

Current liabilities

Total net assets acquired

Goodwill on acquisition

Total assets acquired

Cash consideration

Fair value
£m

1.5

1.9

8.5

0.7

(2.1)

10.5

2.4

0.1

13.0

0.8

1.5

2.3

0.7

0.4

1.3

1.7

12.9

13.9

26.8

26.8

The goodwill recognised on acquisition relates to value arising from intangible assets that are not separately identifiable under IFRS 3. 
None of the acquired intangible assets or goodwill is expected to be deductible for tax purposes.

In addition to the goodwill recognised, the customer relationships, brand, software, and database obtained through the acquisition  
met the requirements to be separately identifiable under IFRS 3. The database asset represents highly granular and accurate vehicle data 
set which KeeResources maintains and sells to customers; the database was valued based on subscription revenue that customers pay to 
access the data. The software asset is the Fleetware software which is used by leasing companies and contract hire providers to manage 
every aspect of fleet operations; the software was valued based on the subscription revenue that customers pay to KeeResources to use 
the software. On acquisition the net assets of KeeResources Limited included borrowings of £0.7m relating to a mortgage held over land and 
buildings. On 2 October 2019 the Group repaid the outstanding amount of £0.7m, together with accrued interest under the terms of the 
mortgage agreement.

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

161

FINANCIAL STATEMENTSNotes to the consolidated financial statements continued

30. Financial instruments

Financial assets

Net trade receivables

Net accrued income

Other receivables

Cash and cash equivalents

Total

Note

17

17

17

18

2021
£m

23.3

33.1

0.3

45.7

102.4

2020
£m

25.0

27.1

0.1

37.6

89.8

Credit risk
The carrying amount of financial assets represents the maximum credit exposure. The maximum exposure to credit risk at 31 March 2021 
was £102.4m (2020: £89.8m). The maximum exposure to credit risk for trade receivables and accrued income at the reporting date by 
geographic region was:

UK

Ireland

Total

2021
£m

56.0

0.4

56.4

The maximum exposure to credit risk for trade receivables and accrued income at the reporting date by type of customer was: 

Retailers

Manufacturer and Agency

Other

Total

2021
£m

47.4

2.6

6.4

56.4

2020
£m

51.0

1.1

52.1

2020
£m

45.8

2.5

3.8

52.1

The Group’s most significant customer accounts for £0.9m (2020: £0.9m) of net trade receivables as at 31 March 2021.

Expected credit loss assessment
Expected credit losses are measured using a provisioning matrix based on actual credit loss experience over the past three years and 
adjusted, when required, to take into account current macro-economic factors. For certain customers the Group applies experienced 
credit judgement that is determined to be predictive of the risk of loss to assess the expected credit loss, taking into account external 
ratings, financial statements and other available information. The following table provides information about the exposure to credit  
risk and expected credit losses for trade receivables and accrued income from individual customers as at 31 March 2021.

Accrued income

Current

Past due 1–30 days

Past due 31–60 days

Past due 61–90 days

More than 91 days past due

Expected credit 
loss rate

Gross carrying 
amount
£m

Loss  
allowance
£m

Credit- 
impaired

3.6%

3.6%

8.3%

33.6%

74.9%

82.5%

34.4

21.8

1.5

0.9

0.1

1.9

60.6

(1.3)

(0.8)

(0.1)

(0.3)

(0.1)

(1.6)

(4.2)

No

No

No

No

No

No

At both the current and prior year end, actual credit loss experience over the past three years was adjusted to take into account current 
macro-economic uncertainty due to the impact of COVID-19.

Sensitivity analysis has been performed in assessing the expected credit loss rate. There are no changes to the rate that are considered 
by the Directors to be reasonably possible, which give rise to a material difference in the loss allowance. 

162

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

Comparative information about the exposure to credit risk and expected credit losses for trade receivables from individual customers  
as at 31 March 2020 is set out below:

Accrued income

Current

Past due 1–30 days

Past due 31–60 days

Past due 61–90 days

More than 91 days past due

Expected credit 
loss rate

Gross carrying 
amount
£m

Loss  
allowance
£m

Credit- 
impaired

3.6%

3.6%

8.3%

33.6%

40.4%

80.5%

28.1

22.4

2.6

0.5

0.4

2.5

56.5

(1.0)

(1.0)

(0.2)

(0.1)

(0.1)

(2.0)

(4.4)

No

No

No

No

No

No

The Group has identified specific balances for which it has provided an impairment allowance on a line by line basis across all ledgers,  
in both years. The allowance accounts in respect of trade receivables are used to record impairment losses unless the Group is satisfied  
that no recovery of the amount owing is possible; at that point the amounts considered irrecoverable are written off against the financial  
asset directly.

The movement in the allowance for impairment in respect of trade receivables during the year was as follows.

At 1 April

Charged during the year

Acquired through business combinations

Utilised during the year

At 31 March

Note

17

17

The movement in the allowance for impairment in respect of accrued income during the year was as follows.

At 1 April

Charged during the year

Utilised during the year

At 31 March

Note

17

17

2021
£m

3.4

0.4

–

(0.9)

2.9

2021
£m

1.0

0.4

(0.1)

1.3

2020
£m

2.1

2.4

0.1

(1.2)

3.4

2020
£m

–

1.0

–

1.0

Cash and cash equivalents
The cash and cash equivalents are held with bank and financial institution counterparties, which are rated between P-1 and P-2 based on 
Moody’s ratings. The Directors do not consider deposits at these institutions to be at risk.

Financial liabilities

Trade and other payables

Borrowings (gross of debt issue costs)

Deferred consideration

Leases

Total

As per  
balance sheet
£m

2021

Future  
interest cost
£m

Total  
cash flows
£m

As per  
balance sheet
£m

2020

Future  
interest cost
£m

13.4

30.0

7.9

7.5

58.8

–

–

0.2

0.4

0.6

13.4

30.0

8.1

7.9

59.4

13.0

313.0

–

9.1

335.1

–

–

–

0.7

0.7

Total  
cash flows
£m

13.0

313.0

–

9.8

335.8

Trade and other payables are as disclosed within note 19, excluding other taxation and social security liabilities and deferred income.
IFRS 7 requires the contractual future interest cost of a financial liability to be included within the above table. As disclosed in note 20  
of these consolidated financial statements, all borrowings are currently drawn under a syndicated debt arrangement and repayments 
can be made at any time without penalty. As such there is no contractual future interest cost. Interest is payable on borrowings’ drawn 
amounts at a rate of LIBOR prevailing at the time of drawdown plus the applicable margin, which ranges from 1.2% and 2.1%. Interest paid 
in the year in relation to borrowings amounted to £3.0m (2020: £6.4m). 

The Company had no derivative financial liabilities in either year. It is not expected that the cash flows included in the maturity analysis 
could occur earlier or at significantly different amounts.

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

163

FINANCIAL STATEMENTSNotes to the consolidated financial statements continued

30. Financial instruments continued

Liquidity risk
The maturity of financial liabilities based on contracted cash flows is shown in the table below. This table has been drawn up using the 
undiscounted cash flows of financial liabilities based on the earliest date on which the Group is obliged to pay. The table includes both 
interest and principal cash flows. Floating rate interest payments have been calculated using the relevant interest rates prevailing at the 
year end, where applicable.

As at 31 March 2021

Due within one year

Due within one to two years

Due within two to five years

Due after more than five years

Total

As at 31 March 2020

Due within one year

Due within one to two years

Due within two to five years

Due after more than five years

Total

Trade and  
other payables
£m

Borrowings
£m

Deferred 
consideration
£m

13.4

–

–

–

13.4

–

–

30.0

–

30.0

–

8.1

–

–

8.1

Trade and  
other payables
£m

Borrowings
£m

Deferred 
consideration
£m

13.0

–

–

–

13.0

–

–

313.0

–

313.0

–

–

–

–

–

Leases
£m

2.7

2.6

2.4

0.2

7.9

Leases
£m

2.3

2.4

4.6

0.5

9.8

Total
£m

16.1

10.7

32.4

0.2

59.4

Total
£m

15.3

2.4

317.6

0.5

335.8

Fair values
The fair values of all financial instruments in both years are equal to the carrying values.

31. Net debt

Analysis of net debt
Net debt is calculated as total borrowings net of unamortised bank facility fees, less cash and cash equivalents. Non-cash changes 
represent the effects of the recognition and subsequent amortisation of fees relating to the bank facility, changing maturity profiles,  
and new leases entered into during the year.

At  
1 April 2020
£m

310.5

0.4

9.1

320.0

(37.6)

282.4

Cash flow
£m

(283.5)

(3.0)

(2.5)

(289.0)

(8.1)

(297.1)

Non-cash 
changes
£m

At  
31 March 2021
£m

0.6

2.9

0.9

4.4

–

4.4

27.6

0.3

7.5

35.4

(45.7)

(10.3)

At 
1 April 2019
£m

Cash flow
£m

Non-cash 
changes
£m

At  
31 March 2020
£m

310.3

0.5

16.1

326.9

(5.9)

321.0

(0.5)

(6.4)

(2.9)

(9.8)

(31.7)

(41.5)

0.7

6.3

(4.1)

2.9

–

2.9

310.5

0.4

9.1

320.0

(37.6)

282.4

March 2021

Debt due after more than one year

Accrued interest

Lease liabilities

Total debt and lease financing

Cash and cash equivalents

Net debt/(cash)

March 2020

Debt due after more than one year

Accrued interest

Lease liabilities

Total debt and lease financing

Cash and cash equivalents

Net debt

164

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

Reconciliation of movements in liabilities to cash flows arising from financing activities 

Liabilities

Borrowings 
and accrued 
interest

Lease 
liabilities

Share  
capital 

Retained 
earnings

Own  
shares  
held

Other  
reserves

Equity

310.9

9.1

9.2

1,180.1

(17.9)

(1,029.8)

Balance as of 1 April 2020

Changes from financing cash flows

Drawdown of RCF

Repayment of RCF

Payment of refinancing fees

Payment of interest on borrowings

Payment of lease liabilities

Issue of ordinary shares

Proceeds from exercise of  
share-based incentives

64.5

(347.5)

(0.5)

(3.0)

–

–

–

–

–

–

–

(2.5)

–

–

Total changes from financing cash flows

(286.5)

(2.5)

Other changes – liability related

Interest expense

Other

Total liability related other changes

Total equity related other changes

Balance as of 31 March 2021

3.5

–

3.5

–

27.9

0.3

0.6

0.9

–

7.5

–

–

–

–

–

0.5

–

0.5

–

–

–

–

–

–

–

–

–

–

1.0

1.0

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

182.4

–

–

–

182.4

182.9

126.2

7.2

(0.2)

9.7

1,307.3

(10.7)

(847.6)

Balance as of 1 April 2019

310.8

16.1

9.3

1,095.8

(16.5)

(1,029.6)

Liabilities

Borrowings 
and accrued 
interest

Lease 
liabilities

Share  
capital 

Retained 
earnings

Own  
shares  
held

Other  
reserves

Equity

Changes from financing cash flows

Dividends paid to Company’s shareholders

Payment of refinancing fees

Payment of interest on borrowings

Payment of lease liabilities

Purchase of own shares for cancellation

Purchase of own shares for treasury

Payment of fees on repurchase of own shares

Proceeds from exercise of  
share-based incentives

–

(0.5)

(6.4)

–

–

–

–

–

–

–

–

(2.9)

–

–

–

–

–

–

–

–

(0.1)

–

–

–

(64.7)

–

–

–

(57.4)

–

(0.3)

0.1

–

–

–

–

–

(4.3)

–

–

–

–

–

–

0.1

–

–

–

Total changes from financing cash flows

(6.9)

(2.9)

(0.1)

(122.3)

(4.3)

0.1

Other changes – liability related

Interest expense

Other

Total liability related other changes

Total equity related other changes

Balance as of 31 March 2020

7.0

–

7.0

–

310.9

0.4

(4.5)

(4.1)

–

9.1

–

–

–

–

9.2

–

–

–

–

–

–

–

–

–

206.6

1,180.1

2.9

(0.3)

(17.9)

(1,029.8)

Total

461.6

64.5

(347.5)

(0.5)

(3.0)

(2.5)

1.0

(105.1)

3.8

0.6

4.4

133.2

494.1

Total

385.9

(64.7)

(0.5)

(6.4)

(2.9)

(57.4)

(4.3)

(0.3)

0.1

(136.4)

7.4

(4.5)

2.9

209.2

461.6

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

165

FINANCIAL STATEMENTS 
 
Notes to the consolidated financial statements continued

32. Related party transactions

Dealer Auction Limited
The Group transacted the following related party transactions with its joint venture, Dealer Auction Limited, during the period.

The Group provided data services to Dealer Auction under a licence agreement established as part of the formation of the joint venture  
in January 2019. The value of services provided to Dealer Auction was £0.6m (2020: £0.6m) and has been recognised within revenue.  
At 31 March 2021, deferred income outstanding in relation to the licence agreement was £10.0m (2020: £10.6m).

The Group provided services to Dealer Auction as per the Transitional Services Agreement entered into on its formation. The Group did 
not recharge Dealer Auction for the provision of these services, the total value of which is estimated to be £0.2m (2020: £0.2m).

The Group also provided invoicing and collection services for Dealer Auction. Cash is collected by the Group and passed through to 
Dealer Auction. The total amount invoiced on behalf of Dealer Auction during the period was £4.1m (2020: £2.3m).

During the period Dealer Auction provided data services to the Group amounting to £0.5m (2020: £1.1m). Services were provided to the 
Group on an arm’s length basis and recorded as administrative expenses within the Consolidated income statement.

The Group had a creditor of £0.6m (2020: £1.0m) outstanding with Dealer Auction as at 31 March 2021.

Other related party transactions
Key Management personnel compensation has been disclosed in note 8.

The Group sponsors a funded defined benefit pension scheme. Details of transactions with the Wiltshire (Bristol) Limited Retirement 
Benefits Scheme are set out in note 23.

33. Subsidiaries and joint ventures

Subsidiaries
At 31 March 2021 the Group’s subsidiaries were:

Subsidiary undertakings

Country of  
registration or  
incorporation

Principal activity

Auto Trader Holding Limited 1

England and Wales

Financing company

Auto Trader Limited 1

England and Wales

Online marketplace

Trader Licensing Limited 1

England and Wales

Dormant company

Webzone Limited 2

KeeResources Limited 1

Kwikcarcost Limited 1

Kwiksystems Limited 1

Republic of Ireland

Online marketplace

England and Wales

Data services

England and Wales

In liquidation

England and Wales

In liquidation

Blue Owl Network Limited 1

England and Wales

Finance platform

Class of  
shares held

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

1.  Registered office address is 4th Floor, 1 Tony Wilson Place, Manchester, M15 4FN.
2.  Registered office address is Paramount Court, Corrig Road, Sandyford Industrial Estate, Dublin 18, D18 R9C7.

All subsidiaries have a year end of 31 March.

Percentage 
owned by the 
parent

Percentage 
owned by the 
Group

100%

–

–

–

–

–

–

–

100%

100%

100%

100%

100%

100%

100%

100%

166

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

Joint ventures
At 31 March 2021 the Group’s interests in joint ventures were:

Joint ventures

Country of  
registration or  
incorporation

Principal activity

Dealer Auction Limited 1 

England and Wales

Online marketplace

Dealer Auction (Operations) Limited 1 

England and Wales

Dormant company

Auto Trader Autostock Limited 1

England and Wales

Dormant company

Dealer Auction Services Limited 1

England and Wales

Dormant company

Class of  
shares held

Ordinary

Ordinary

Ordinary

Ordinary

Percentage 
owned by the 
parent

Percentage 
owned by the 
Group

–

–

–

–

49%

49%

49%

49%

1.  Registered office address is Central House, Leeds Road, Rothwell, Leeds, West Yorkshire, England, LS26 0JE.

All joint ventures have a year end of 31 December which is consistent with the year end of the majority shareholder.

34. Post balance sheet events

Manchester office lease
On 14 April 2021, the Group entered into a new lease arrangement to rent an additional 16,000 square feet in our Manchester office
to support the needs of our growing workforce. The lease will last for five years until April 2026 with total lease commitments over the 
five-year period of £1.9m. 

Dealer Auction dividend
The Group’s joint venture, Dealer Auction Limited, declared a dividend of £10.0m on 29 April 2021. The Group owns 49% of the ordinary 
share capital of Dealer Auction Limited and therefore received payment of £4.9m on 14 May 2021.

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

167

FINANCIAL STATEMENTSCompany balance sheet
At 31 March 2021

Fixed assets

Investments

Current assets

Debtors

Cash and cash equivalents

Creditors: amounts falling due within one year

Net current assets

Net assets

Capital and reserves

Called-up share capital

Share premium

Own shares held

Capital redemption reserve

Retained earnings

Total equity

Note

3

4

5

6

9

9

10

2021
£m

1,221.2

1,221.2

487.7

–

487.7

2020
£m

1,218.3

1,218.3

368.1

–

368.1

(425.9)

(489.5)

61.8

(121.4)

1,283.0

1,096.9

9.7

182.4

(10.7)

0.8

1,100.8

1,283.0

9.2

–

(17.9)

0.8

1,104.8

1,096.9

The financial statements were approved by the Board of Directors on 10 June 2021 and authorised for issue:

Jamie Warner
Chief Financial Officer
Auto Trader Group plc  
Registered number: 09439967

168

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

Company statement of changes in equity
For the year ended 31 March 2021

Balance at 31 March 2019

Loss for the year

Total comprehensive expense, net of tax

Transactions with owners:

Purchase and cancellation of own shares

Dividends paid

Share-based payments

Exercise of employee share schemes

Transfer of shares from ESOT

Acquisition of treasury shares

Tax on share-based payments

Total transactions with owners recognised directly in equity

Balance at 31 March 2020

Loss for the year

Total comprehensive expense, net of tax

Transactions with owners:

Share-based payments

Exercise of employee share schemes

Transfer of shares from ESOT

Issue of ordinary shares

Total transactions with owners recognised directly in equity

Balance at 31 March 2021

Share  
capital
£m

9.3

–

–

(0.1)

–

–

–

–

–

–

(0.1)

9.2

–

–

–

–

–

0.5

0.5

9.7

Share  
premium
£m

Own shares  
held 
£m

Capital 
redemption 
reserve 
£m

(16.5)

0.7

Retained
earnings
£m

1,227.0

Total  
equity
£m

1,220.5

(0.2)

(0.2)

(0.2)

(0.2)

(57.7)

(64.7)

3.4

(2.7)

(0.1)

–

(0.2)

(57.7)

(64.7)

3.4

0.1

–

(4.3)

(0.2)

–

–

0.1

–

–

–

–

–

–

–

–

–

–

–

2.8

0.1

(4.3)

–

(1.4)

0.1

(122.0)

(123.4)

(17.9)

0.8

1,104.8

1,096.9

–

–

–

7.0

0.2

–

7.2

–

–

–

–

–

–

–

(1.1)

(1.1)

3.3

(6.0)

(0.2)

–

(2.9)

(1.1)

(1.1)

3.3

1.0

–

182.9

187.2

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

182.4

182.4

182.4

(10.7)

0.8

1,100.8

1,283.0

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

169

FINANCIAL STATEMENTSNotes to the Company financial statements

1. Accounting policies

Auto Trader Group plc is a public limited company which is listed on the London Stock Exchange and is domiciled and incorporated in the 
United Kingdom under the Companies Act 2006. The Company was incorporated on 13 February 2015 and adopted FRS 102 from that date.

Statement of compliance and basis of preparation
The Company financial statements of Auto Trader Group plc have been prepared in compliance with United Kingdom Accounting 
Standards, including Financial Reporting Standard 102 ‘The Financial Reporting Standard applicable in the United Kingdom and the 
Republic of Ireland’ (‘FRS 102’) and the Companies Act 2006. The Company financial statements have been prepared under the historical 
cost convention, as modified for the revaluation of certain financial assets and liabilities through profit or loss. The current year financial 
information presented is at and for the year ended 31 March 2021. The comparative financial information presented is at and for the year 
ended 31 March 2020. 

The Directors have used the going concern principle on the basis that the current profitable financial projections and facilities of the 
consolidated Group will continue in operation for a period not less than 12 months from the date of this report.

The Company financial statements have been prepared in sterling (£), which is the functional and presentational currency of the 
Company, and have been rounded to the nearest hundred thousand (£0.1m) except where otherwise indicated.

As permitted by Section 408 of the Companies Act 2006, an entity profit and loss account is not included as part of the published 
consolidated financial statements of Auto Trader Group plc. The loss for the financial period dealt with in the financial statements  
of the parent company was £1.1m (2020: loss of £0.2m).

As the Company is included in the consolidated financial statements and is considered to be a qualifying entity under FRS 102 paragraphs 
1.8 to 1.12, the following exemptions have been applied:

•  no separate parent company statement of comprehensive income with related notes has been included;
•  no separate parent company cash flow statement with related notes has been included; and
•  Key Management personnel compensation has not been included a second time.

Amounts paid to the Company’s auditors in respect of the statutory audit were £64,000 (2020: £60,100). The charge was borne by  
a subsidiary company and not recharged.

Estimation techniques
The preparation of financial statements in conformity with FRS 102 requires the use of certain critical accounting estimates. It also 
requires management to exercise their judgement in the process of applying the Company’s accounting policies. The areas involving a 
higher degree of judgement or complexity, or areas where assumptions and estimates are significant to the financial statements, are:

•  share-based payments; and
•  carrying value of investments.

Share-based payment arrangements in which the Group receives goods or services as consideration for its own equity instruments are 
accounted for as equity-settled share-based payment transactions. The accounting policies of such arrangements are disclosed in note 
1 of the Group accounts. The fair value of services received in return for share options is calculated with reference to the fair value of the 
award on the date of grant. Black-Scholes and Monte Carlo models have been used where appropriate to calculate the fair value and the 
Directors have therefore made estimates with regard to the inputs to that model and the period over which the share award is expected 
to vest (note 28) of the consolidated Group financial statements.

Where equity-settled share-based payments are granted to the employees of subsidiary companies, the fair value of the award is 
treated as a capital contribution by the Company and the investments in subsidiaries are adjusted to reflect this capital contribution.

The Group considers annually whether there is an indicator that the carrying value of investments may have suffered an impairment, in 
accordance with the accounting policy stated. Where an indicator is identified, the recoverable amounts of investments are determined 
based on value-in-use calculations, which require the use of estimates.

Investments in subsidiaries
Investments in subsidiaries are held at cost, less any provision for impairment. Annually, the Directors consider whether any events or 
circumstances have occurred that could indicate that the carrying amount of fixed asset investments may not be recoverable. If such 
circumstances do exist, a full impairment review is undertaken to establish whether the carrying amount exceeds the higher of net 
realisable value or value in use. If this is the case, an impairment charge is recorded to reduce the carrying value of the related investment.

Share capital
Ordinary shares are classified as equity. Incremental costs directly attributable to the issue of new shares are shown in equity as a 
deduction from the proceeds.

Where the Group purchases its own equity share capital, the consideration paid is deducted from equity attributable to the Group’s 
shareholders. Where such shares are subsequently cancelled, the nominal value of the shares repurchased is deducted from share 
capital and transferred to a capital redemption reserve. Where the Group purchases its own equity share capital to hold in treasury,  
the consideration paid for the shares is shown as own shares held within equity.

170

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

Shares held by the Employee Share Option Trust
Shares in the Company held by the Employee Share Option Trust (‘ESOT’) are included in the balance sheet at cost as a deduction from equity.

Taxation
UK corporation tax is provided at amounts expected to be paid or recovered using the tax rates and laws that have been enacted or 
substantively enacted by the balance sheet date.

Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date, where 
transactions or events that result in an obligation to pay more tax in the future or a right to pay less tax in the future have occurred on  
the balance sheet date.

A net deferred tax asset is regarded as recoverable and therefore recognised only when, on the basis of all evidence available, it can be 
regarded as more likely than not that there will be suitable taxable profits against which to recover carried-forward tax losses and from 
which the future reversal of underlying timing differences can be deducted.

Deferred tax is measured at the average rates that are expected to apply in the periods in which the timing differences are expected  
to reverse based on the tax rates and laws that have been enacted or substantively enacted by the balance sheet date. Deferred tax  
is measured on an undiscounted basis.

Financial instruments
The Company has chosen to adopt Sections 11 and 12 of FRS 102 in respect of financial instruments.

a) Financial assets
Basic financial assets, including trade and other receivables, cash and bank balances and investments in commercial paper, are initially 
recognised at transaction price (unless the arrangement constitutes a financing transaction) and are subsequently carried at amortised 
cost using the effective interest method.

Financial assets which constitute a financing transaction are measured at the present value of the future receipts discounted at a 
market rate of interest. Such assets are subsequently carried at fair value and the changes in fair value are recognised in profit or loss, 
except that investments in equity instruments that are not publicly traded and whose fair values cannot be measured reliably are 
measured at cost less impairment.

At the end of each reporting period financial assets measured at amortised cost are assessed for objective evidence of impairment.  
If an asset is impaired the impairment loss is the difference between the carrying amount and the present value of the estimated cash 
flows discounted at the asset’s original effective interest rate. The impairment loss is recognised in profit or loss.

If there is a decrease in the impairment loss arising from an event occurring after the impairment was recognised, the impairment is 
reversed. The reversal is such that the current carrying amount does not exceed what the carrying amount would have been had the 
impairment not previously been recognised. The impairment reversal is recognised in profit or loss.

Financial assets are derecognised when (a) the contractual rights to the cash flows from the asset expire or are settled, or (b) substantially 
all the risks and rewards of the ownership of the asset are transferred to another party, or (c) despite having retained some significant risks 
and rewards of ownership, control of the asset has been transferred to another party who has the practical ability to unilaterally sell the 
asset to an unrelated third party without imposing additional restrictions.

b) Financial liabilities
Basic financial liabilities, including trade and other payables, bank loans, loans from fellow Group companies and preference shares  
that are classified as debt, are initially recognised at transaction price, unless the arrangement constitutes a financing transaction, 
where the debt instrument is measured at the present value of the future receipts discounted at a market rate of interest. Debt 
instruments are subsequently carried at amortised cost, using the effective interest rate method.

Fees paid on the establishment of loan facilities are recognised as transaction costs of the loan to the extent that it is probable that 
some or all of the facility will be drawn down. In this case, the fee is deferred until the draw-down occurs. To the extent there is no 
evidence that it is probable that some or all of the facility will be drawn down, the fee is capitalised as a prepayment for liquidity  
services and amortised over the period of the facility to which it relates.

Trade payables are obligations to pay for goods or services that have been acquired in the ordinary course of business from suppliers. 
Accounts payable are classified as current liabilities if payment is due within one year or less. If not, they are presented as non-current 
liabilities. Trade payables are recognised initially at transaction price and subsequently measured at amortised cost using the effective 
interest method.

Dividend distribution
Dividends to the Company’s shareholders are recognised as a liability in the Company’s financial statements in the period in which  
the dividends are approved by the Company’s shareholders in the case of final dividends. In respect of interim dividends, these are 
recognised once paid.

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

171

FINANCIAL STATEMENTSNotes to the Company financial statements continued

2. Directors’ emoluments

The Company has no employees other than the Directors. Full details of the Directors’ remuneration and interests are set out in the 
Directors’ remuneration report on pages 94 to 113.

3. Investments in subsidiaries

At beginning of the period

Additions

At end of the period

2021
£m

1,218.3

2.9

1,221.2

2020
£m

1,216.0

2.3

1,218.3

The additions in the year and prior year relate to equity-settled share-based payments granted to the employees of subsidiary companies.

Subsidiary undertakings are disclosed within note 33 to the consolidated financial statements.

4. Debtors

Amounts owed by Group undertakings

Other receivables

Deferred tax asset

Total

Amounts owed by Group undertakings are non-interest-bearing, unsecured and have no fixed date of repayment.

5. Cash and cash equivalents

Cash at bank and in hand

6. Creditors: amounts falling due within one year

Amounts owed to Group undertakings

Accruals and deferred income

Total

2021
£m

486.7

0.2

0.8

487.7

2020
£m

366.7

0.1

1.3

368.1

2021
£m

–

2020
£m

–

2021
£m

424.5

1.4

425.9

2020
£m

488.4

1.1

489.5

Amounts owed to Group undertakings are non-interest-bearing, unsecured and have no fixed date of repayment.

7. Financial instruments

Financial instruments utilised by the Company during the year ended 31 March 2021 and the year ended 31 March 2020 may be analysed  
as follows:

Financial assets

Financial assets measured at amortised cost

Financial liabilities

Financial liabilities measured at amortised cost

2021
£m

486.9

2021
£m

425.9

2020
£m

366.8

2020
£m

489.5

Current assets and liabilities
Financial instruments included within current assets and liabilities (excluding cash and borrowings) are generally short term in nature  
and accordingly their fair values approximate to their book values.

172

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

8. Dividends

Dividends declared and paid by the Company were as follows:

2019 final dividend paid

2020 interim dividend paid

2021

Pence
per share

–

–

–

2020

Pence
per share

4.6

2.4

7.0

£m

–

–

–

£m

42.6

22.1

64.7

No 2020 final dividend or 2021 interim dividend was declared and therefore no dividends have been paid out in the period.

The proposed final dividend for the year ended 31 March 2021 of 5.0p per share, totalling £48.3m, is subject to approval by shareholders
at the Annual General Meeting (‘AGM’) and hence has not been included as a liability in the financial statements.

The Directors’ policy with regard to future dividends is set out in the Financial review on page 45.

9. Called-up share capital

Share capital

Allotted, called-up and fully paid ordinary shares of 1p each

At 1 April

Purchase and cancellation of own shares

Purchase and cancellation of own shares

Total

2021

Number
’000

Amount
£m

2020

Number
’000

Amount
£m

922,541

–

46,483

969,024

9.2

–

0.5

9.7

933,198

(10,657)

–

922,541

9.3

(0.1)

–

9.2

On 1 April 2020 the Company announced its intention to conduct a non-pre-emptive placing of up to 5% of its issued share capital. On 3 April 
2020 the placing was completed, and a total of 46,468,300 new ordinary shares were allotted for a consideration of 400.00 pence per Placing 
Share, a discount of 8.9% to the closing share price of 439.1 pence on 31 March 2020. The placing raised gross proceeds of £185.9m for the 
Company, or £182.9m net of all fees incurred. An additional £0.3m of other fees were incurred as a result of the placing. Share premium of 
£182.4m has been recorded.

On 3 April 2020, the Placing Shares were admitted to the premium listing segment of the Official List of the Financial Conduct Authority and to 
trading on the main market for listed securities of London Stock Exchange plc (together, ‘Admission’).

The Placing Shares rank pari passu in all respects with the existing ordinary shares in the Company, including the right to receive all dividends 
and other distributions declared, made or paid after the date of issue. Immediately following Admission, the total number of shares in issue in 
the Company was 969,008,774. Auto Trader held 4,090,996 shares in treasury, and, therefore, the total number of voting shares in Auto Trader 
in issue was 964,917,778.

A further 15,412 ordinary shares were issued in the year ended 31 March 2021 for the settlement of share-based payments. In the year ended  
31 March 2017, the Company commenced a share buyback programme. By resolutions passed at the 2020 AGM, the Company’s shareholders 
generally authorised the Company to make market purchases of up to 96,560,474 of its ordinary shares, subject to minimum and maximum 
price restrictions. In the year ended 31 March 2020, a total of 11,431,823 ordinary shares of £0.01 were purchased. The average price paid was 
538.8p with a total consideration paid (inclusive of all costs) of £62.0m. 773,734 shares were purchased to be held in treasury with 10,657,089 
being cancelled.

Included within shares in issue at 31 March 2021 are 404,653 (2020: 523,955) shares held by the ESOT and 2,422,659 (2020: 4,090,996) shares 
held in treasury, as detailed in note 25.

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

173

FINANCIAL STATEMENTSNotes to the Company financial statements continued

10. Own shares held

Own shares held – £m

Own shares held as at 1 April 2019

Transfer of shares from ESOT

Repurchase of own shares for treasury

Share-based incentives

Own shares held as at 31 March 2020

Own shares held as at 1 April 2020

Transfer of shares from ESOT

Share-based incentives

Own shares held as at 31 March 2021

Own shares held – number

Own shares held as at 1 April 2019

Transfer of shares from ESOT

Repurchase of own shares for treasury

Share-based incentives exercised in the year

Own shares held as at 31 March 2020

Own shares held as at 1 April 2020

Transfer of shares from ESOT

Share-based incentives exercised in the year

Own shares held as at 31 March 2021

11. Related parties

ESOT shares 
reserve
£m

Treasury 
shares
£m

(0.8)

0.1

–

–

(0.7)

(0.7)

0.2

–

(0.5)

(15.7)

–

(4.3)

2.8

(17.2)

(17.2)

–

7.0

(10.2)

Total
£m

(16.5)

0.1

(4.3)

2.8

(17.9)

(17.9)

0.2

7.0

(10.7)

ESOT shares 
reserve
Number of shares

Treasury
shares
Number of shares

Total
number of
own shares
 held

565,555

3,996,041

4,561,596

(41,600)

–

–

–

774,734

(41,600)

774,734

(679,779)

(679,779)

523,955

4,090,996

4,614,951

523,955

4,090,996

4,614,951

(119,302)

–

(119,302)

–

(1,668,337)

(1,668,337)

404,653

2,422,659

2,827,312

During the year, a management charge of £2.4m (2020: £3.3m) was received from Auto Trader Limited in respect of services rendered.

At the year end, balances outstanding with other Group undertakings were £486.7m and £424.5m respectively for debtors and creditors  
(2020: £366.7m and £488.4m) as set out in notes 4 and 6.

174

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

Unaudited five-year record

Trade

Consumer Services

Manufacturer and Agency

Revenue

Costs

Share of profit from joint ventures

Operating profit

Net interest expense

Profit on disposal of subsidiary

Profit before taxation

Taxation

Profit after taxation

Net assets/(liabilities)

Net bank (cash)/debt (gross bank debt less cash)

Cash generated from operations

Basic EPS (pence)

Diluted EPS (pence)

Dividend per share (pence)

1.  The 2017 financial year has not been restated for IFRS 16.

2021
£m

225.2

26.6

11.0

262.8

(104.0)

2.4

161.2

(3.8)

–

157.4

(29.6)

127.8

458.7

(15.7)

152.9

13.2

13.2

5.0

2020
£m

324.3

28.3

16.3

368.9

(113.2)

3.2

258.9

(7.4)

–

251.5

(46.4)

205.1

141.6

275.4

265.5

22.2

22.1

2.4

2019
£m

304.6

28.0

22.5

355.1

(112.3)

0.9

243.7

(10.2)

8.7

242.2

(44.5)

197.7

59.0

307.1

258.5

21.0

20.9

6.7

2018
£m

281.2

29.8

19.1

330.1

20171
£m

262.1

31.8

17.5

311.4

(108.8)

(108.3)

–

221.3

(10.6)

–

210.7

(39.6)

171.1

5.6

338.7

228.4

17.7

17.7

5.9

–

203.1

(9.7)

–

193.4

(38.7)

154.7

(21.4)

355.0

212.9

15.6

15.6

5.2

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

175

FINANCIAL STATEMENTSFinancial calendar 2021–2022
Annual General Meeting 
2022 Half-year results  
2022 Full-year results  

17 September 2021
11 November 2021
26 May 2022

Shareholder enquiries
Our registrar will be pleased to deal with any questions regarding 
your shareholdings (see contact details in the opposite column). 
Alternatively, if you have internet access, you can access  
autotradershares.co.uk where you can view and manage  
all aspects of your shareholding securely including electronic 
communications, account enquiries or amendment to address.

Investor relations website
The investor relations section of our website,  
plc.autotrader.co.uk/investors, provides further information  
for anyone interested in Auto Trader. In addition to the Annual 
Report and Financial Statements and share price, Company 
announcements including the full-year results announcements 
and associated presentations are also published there.

Cautionary note regarding forward-looking statements
Certain statements made in this report are forward-looking 
statements. Such statements are based on current expectations 
and assumptions and are subject to a number of risks and 
uncertainties that could cause actual events or results to differ 
materially from any expected future events or results expressed  
or implied in these forward-looking statements. They appear in a 
number of places throughout this report and include statements 
regarding the intentions, beliefs or current expectations of the 
Directors concerning, amongst other things, the Group’s results  
of operations, financial condition, liquidity, prospects, growth, 
strategies and the business. Persons receiving this report should 
not place undue reliance on forward-looking statements. Unless 
otherwise required by applicable law, regulation or accounting 
standard, Auto Trader Group plc does not undertake to update or 
revise any forward-looking statements, whether as a result of new 
information, future developments or otherwise.

Shareholder information

Registered office and headquarters
Auto Trader Group plc 
4th Floor, 1 Tony Wilson Place 
Manchester 
M15 4FN 
United Kingdom 

Registered number: 09439967 

Tel: +44 (0)345 111 0006 
Web: autotrader.co.uk 
Web: plc.autotrader.co.uk 
Investor relations: ir@autotrader.co.uk

Company Secretary
Claire Baty

Joint stockbrokers
Bank of America Merrill Lynch 
2 King Edward Street 
London 
EC1A 1HQ 

Numis Securities Limited 
The London Stock Exchange Building 
10 Paternoster Square 
London 
EC4M 7LT

Independent auditors
KPMG LLP, Statutory Auditor  
Chartered Accountants
1 St Peter’s Square 
Manchester 
M2 3AE

Registrar
Link Group
10th Floor
Central Square
29 Wellington Street
Leeds
LS1 4DL

Tel UK: 0371 664 0300
(calls cost 12p per minute plus network extras; 
lines are open 9.00am to 5.30pm Monday to Friday, 
excluding public holidays in England and Wales)

Tel international: +44 (0)371 664 0300
(charged at the appropriate international rate)

Web: linkgroup.eu 
Email: enquiries@linkgroup.co.uk

176

AUTO TRADER GROUP PLC
Annual Report and Financial Statements 2021

This report is printed on GenYous uncoated paper.
Manufactured at a mill that is FSC® accredited.

Printed by Principal Colour.

Principal Colour are ISO 14001 certified, Alcohol Free  
and FSC® Chain of Custody certified.

Designed and produced by three thirty studio
www.threethirty.studio

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Manchester
Auto Trader Group plc
4th Floor, 1 Tony Wilson Place
Manchester
M15 4FN
United Kingdom
+44 (0)345 111 0006

London
Auto Trader Group plc
3rd Floor, 2 Pancras Square
London
N1C 4AG
United Kingdom
+44 (0)345 111 0006

plc.autotrader.co.uk 

autotrader.co.uk