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Driving  
change

Auto Trader Group plc Annual Report  
and Financial Statements 2019

Strategic report
02  2019 in summary
04  Chairman’s statement
05  Chief Executive Officer’s statement
06  Our approach
08 
12 
14 
18 
20 
24  Operating and financial review
30  Principal risks and uncertainties
35  Corporate social responsibility

  – Market overview
  – Our business model
  – Growth horizons
  – Our strategy
  – Key performance indicators

Governance
46  Governance overview
48  Board of Directors
50  Corporate governance statement
58  Report of the Nomination Committee
60  Report of the Audit Committee
64  Directors’ remuneration report
75  Directors’ report

Financial statements
79 

Independent auditors’ report to the 
members of Auto Trader Group plc only

83  Consolidated income statement
 Consolidated statement of  
84 
comprehensive income
85  Consolidated balance sheet
 Consolidated statement of  
86 
changes in equity

87  Consolidated statement of cash flows
 Notes to the consolidated financial 
88 
statements

130  Company balance sheet
131 

 Company statement of changes  
in equity
 Notes to the Company financial 
statements

132 

137  Shareholder information

 
Who we are
Auto Trader Group Plc is the  
UK's largest digital automotive 
marketplace. Our purpose  
is to lead the future of the  
UK's digital automotive 
marketplace. 

Follow us 
twitter.com/ATInsight 

What we do
There are over 10m 
transactions each year and  
we are driving change in how 
consumers are shopping for 
these cars online. We aim to 
drive further efficiencies in 
the market, benefitting 
consumers, retailers and 
manufacturers.

How we are driving change

Beneath our strategic pillars, we’re 
focused on three horizons of growth. 

We aim to significantly improve UK  
car buying focused around our core 
marketplace. We’ve identified adjacent 
market opportunities which leverage  
either our large consumer audience or  
our relationships with retailers and 
manufacturers. We believe future 
opportunities exist in creating an online 
transaction journey for car buyers.

Growth horizon 3

 Future

  Read more 

page 17

Growth horizon 2

Adjacent 

  Read more 

page 16

Growth horizon 1

Core

  Read more 

page 15

Auto Trader Group plc  Annual Report and Financial Statements 2019  |  01

Strategic reportGovernanceFinancial statements 
2019 in 
summary

Purpose
To lead the future of the  
UK's digital automotive 
marketplace

Strategy
We continue to think about our 
strategy in terms of three strategic 
pillars, which address UK car buying, 
the wider automotive ecosystem  
and our culture as a business. 
Each of these is critical in helping to meet our purpose to  
lead the future of the UK’s digital automotive marketplace  
and we have made progress against each pillar in 2019.

  Read more 
page 18

Our culture and values
Our culture is built around our digital, 
data-driven approach, our values, 
our commitment to diversity, our 
rapid response to change and our 
continued success and growth.
Critical to our culture are our values, from being 
community-minded to determined, they are at the heart  
of our company. They are fundamental to our recruitment  
process, induction, training, the way we behave and underpin  
our company's approach to everything that we do.

Strategic pillars

Our values

Improve 
car buying  
in the UK

Evolve the 
automotive  
ecosystem in 
the UK

Become the 
most admired 
UK digital 
business

Be determined
We are passionate about our 
customers, showing stamina 
and resilience, and have the 
conviction to do the right 
thing. We will roll up our 
sleeves to get the job done.

Be humble
We are open, honest, 
approachable and we  
treat each other fairly. We 
recognise success in ourselves 
and others but admit and  
learn from mistakes.

Be reliable
We are outcome-oriented 
and we do what we say we 
will do. We perform under 
pressure and have a strong 
work ethic.

Be courageous
We are bold in our  
thinking, overcoming fears, 
challenging convention 
 and embracing change. 

Be curious
We are always learning. We 
question why, we search for 
better ways, ask questions  
and actively listen.

Be community-minded
We look after each other, 
respect diversity and  
advocate inclusion. We  
are committed to making  
a difference to the 
communities around us  
and think of others  
before ourselves.

02  |  Auto Trader Group plc  Annual Report and Financial Statements 2019

2019 selected highlights1

Financial

Revenue 
£m

£355.1m

+8%

Operating profit2
£m

£243.7m

+10%

Basic EPS2 
pence per share

21.00p

+18%

2019

2018

2017

£355.1m  

£330.1m  

£311.4m  

2019

2018

2017

69% Margin  

£243.7m  

67% Margin  

£221.3m  

65% Margin  

£203.9  

2019

2018

2017

21.00p  

17.74p  

15.62p  

Operational

Cross platform visits
Monthly average visits spent across  
all platforms (millions) 

Advert views
Average number per month  
(millions)

49.1m

+1%

239m

-3%

2019

2018

2017

49.1m  

48.7m  

49.4m  

2019

2018

2017

239m  

246m

247m

1  The full list of KPIs is available on pages 20 to 23.
2  2018 and 2017 have been restated following the adoption of IFRS 16.

Live car stock
Average number per month 

461,000

+2%

2019

2018

2017

461,000  

453,000  

450,000  

Key achievements

 —  We successfully monetised our 
dealer finance proposition, 
allowing retailers to advertise  
their finance pricing to consumers 
earlier in their buying journey. 

 —  We launched a new car 

proposition which saw us close 
the year with over 30,000 physical 
new cars on autotrader.co.uk.

 —  We successfully maintained our 
leadership position in both visits 
and minutes, as measured by 
comScore, despite increased 
competition in the market.

 —  We completed a joint venture  

with Cox Automotive UK aimed at 
developing a more efficient way 
for retailers to source vehicles.

 —  We met the Hampton Alexander 

Review recommendation of having 
over a third of our leadership team 
and their direct reports as women. 

 —  With community-minded a core 
company value, we’re pleased  
to report that our employees 
completed 467 volunteering days 
within the reported financial year.

 —  We were the first company to  
be accredited by the National 
Autistic Society as an autism 
friendly employer.

Auto Trader Group plc  Annual Report and Financial Statements 2019  |  03

Strategic reportGovernanceFinancial statementsChairman’s  
statement

We returned £151m to 
shareholders through 
dividends and share 
buybacks, and reduced 
debt by £30m.”
Ed Williams
Chairman

Overview
The last year saw Auto Trader make major 
steps towards many of our strategic goals 
which lie beyond simply being the best place 
for car buyers and sellers to advertise their 
cars in the UK and Ireland. The next  
paragraph highlights three of these. 

First, we started to charge our customers for 
our Dealer Finance service. This allows car 
finance and monthly payments against 
vehicles advertised on Auto Trader. By the end 
of the year 67% of all cars displayed car finance 
quotes whether via the retailer or using our 
own service, via a third party. Second, we 
introduced the ability for manufacturers and 
retailers to advertise their new car stock, 
including vehicles manufactured but not yet 
allocated to a specific retailer. Third, we 
announced and received Competition and 
Markets Authority clearance for a joint venture 
with Cox Automotive, the UK’s second largest 
car auction business, to provide retailers with 
a fully integrated online solution to sourcing 
used cars, including virtual auctions.

Healthy progress was made in our core 
business of advertising used cars for sale, 
despite a tough new car market and stable  
but slightly declining used car market. Indeed, 
the tougher trading conditions experienced 
by many of our customers have led to a 
re-evaluation of their marketing approach and 
greater appreciation of the efficiency gains to 
be made by making their business more digital.

Culture, diversity and inclusion
This Annual Report includes extensive 
coverage of our approach, initiatives and 
outcomes with regard to culture, diversity  
and inclusion. I wanted to highlight here one 
specific achievement. In April 2019 Auto Trader 
became the first company in the world to  
be accredited by the National Autistic Society 
as an autism friendly employer. 

Gender diversity
As at 31 March 2019

As at 6 June 2019

2  

Gender diversity
% of women on Board  33%

  Men

Women

4  

Gender diversity
As at 31 March 2019
% of women on Board  43%

3  

4  

4  

2  

As at 6 June 2019

4  

3  

2

% of women on Board  33%

% of women on Board  43%

  Men

Women

My personal thanks goes out to those people 
in the organisation that identified and took  
on the challenge of changing Auto Trader to 
make us worthy of this award. It emphasises 
that at Auto Trader efforts are not, and 
should not be, confined only to areas 
receiving corporate governance attention. 

Dividend, financing and capital strategy
We are recommending to shareholders a final 
dividend of 4.6 pence per share, bringing the 
total dividend for the year to 6.7 pence per 
share. This 14% increase on the previous year 
is underpinned by our EPS growth.

Our capital strategy policy remains 
unchanged. We aim to distribute around a 
third of net income as dividends, and use the 
majority of surplus cash, after dividends, to 
buy back shares while also reducing debt. 
In 2019, we returned £151m to shareholders 
through dividends and share buybacks, and 
reduced debt by £30m. As we reported last 
year, on 6 June 2018 we entered into a new 
five-year £400m revolving credit facility, the 
majority of which has subsequently been 
extended for a further year. £313m was drawn 
at the end of the year. 

Board changes and governance
Following the end of the financial year, we 
announced the intention of our CEO, Trevor 
Mather, to retire from the Company and step 
down from the Board on 31 March 2020. 
Trevor has made a huge contribution to the 
business. The Board would like to thank him 
and wish him all the best in retirement.  

We will talk about Trevor’s contributions and 
achievements in next year’s Annual Report, 
when we can reflect on the complete period 
of his tenure.

We were delighted to be able to announce 
that Nathan Coe, previously COO and CFO, 
will replace Trevor on his retirement and that 
Jamie Warner, previously Deputy CFO, will 
become CFO. We were also delighted to 
announce the promotion of Catherine Faiers 
to the role of COO and her appointment to 
the Board from May 2019.

There were no changes to the Board, nor 
material matters relating to corporate 
governance, during the year under review in 
this Annual Report. We have reviewed the 
impact of the 2018 Corporate Governance 
Code. We were already in line with the new 
requirements in most respects. Where 
changes are needed, these are already 
underway and we are committed to taking the 
necessary steps to comply with the new Code 
within 12 months. Further details are included 
within the Corporate Governance report. 

Annual General Meeting
Our Annual General Meeting (‘AGM’) will be 
held at 10.00am on Thursday 19 September 
2019 at 4th Floor, 1 Tony Wilson Place, 
Manchester, M15 4FN and we expect that  
all Directors will be in attendance.

Ed Williams
Chairman 
6 June 2019

04  |  Auto Trader Group plc  Annual Report and Financial Statements 2019

   
   
Chief Executive  
Officer’s statement

We continue to operate 
the UK’s largest digital 
automotive marketplace 
and have maintained our 
market leading position. 
A large proportion of our 
audience is unique to Auto 
Trader, and consumers 
spend more time on our 
platforms than any other 
automotive site.”
Trevor Mather
Chief Executive Officer

Another year of growth
1 –    Innovation driving our operational 

and financial results
Operating and financial review  
pages 24-29

2 – Our strategy and strategic pillars

Our strategy pages 18-19

3 –   A commitment to our people  

and culture
Corporate social responsibility  
pages 35-45

4 –  The automotive market today
  Market overview pages 8-11

Our strategic focus 
We are focused on our purpose to lead  
the future of the UK digital automotive 
marketplace. Our strategy is centred on 
improving car buying and selling in the UK, 
evolving the wider automotive ecosystem 
and maintaining a continued focus on 
building a culture that enables us to realise 
this opportunity.

Summary of operating performance 
Despite continued tough wider market 
conditions, we have had a great year. 
Revenue grew by 8% to £355.1m as retailers 
and manufacturers recognise the value in  
our core marketplace and our products. 
Operating profit grew by 10% with our 
Operating profit margin increasing to 69%.

Our key deliverables 
We continue to operate the UK’s largest 
digital automotive marketplace and have 
maintained our market leading audience 
position by a significant margin. A large 
proportion of our audience is unique to 
Auto Trader, and consumers are more 
engaged with our platforms compared to  
any other automotive site. 

In April 2018 we successfully executed our 
annual retailer pricing event, introducing  
new products and features to better enable 
retailers and manufacturers to compete 
more effectively on our marketplace. As  
part of this, we effectively monetised our 
Dealer Finance product, and through the  
year increased penetration of our Advanced 
and Premium advertising packages. 

The market 
Both the new and used car markets declined 
in the financial year, although the size of the 
overall UK car parc continues to grow which 
benefits our stock-based business model. 
Predictions suggest that both markets will 
continue to decline for the calendar year 
2019, albeit at a slower rate than in 2018. 
Economic and political uncertainty plus 
factors unique to the new car market, for 
example the continued impact of the 
Worldwide Harmonised Light Vehicle Test 
Procedure, continue to impact both new  
and used car sales.

People and culture
People are our greatest asset, so  
fostering a culture that is truly values-led, 
principles-driven and agile and responsive to 
change, is a fundamental part of our strategy. 
We work hard to ensure our people are  
proud to work for the business, and brilliantly 
92% said that they were proud to work at 
Auto Trader in this year’s annual employee 
engagement survey.

Our ambition to become the most admired 
digital business can only be fulfilled by 
having a diverse workforce, as well as a deep 
rooted desire to make a difference to wider 
society. We are making progress on our 
diversity and inclusion strategy and continue 
to develop initiatives to drive greater gender 
balance across all levels in the organisation. 
Our Gender Pay Gap Report showed an 
improvement this year, but there is still more 
work to be done.

Trevor Mather
Chief Executive Officer 
6 June 2019

Auto Trader Group plc  Annual Report and Financial Statements 2019  |  05

Strategic reportGovernanceFinancial statements 
 
 
 
 
Our approach 
Creating value for  
our stakeholders

Market  
overview

Our business  
model

The automotive market comprises over  
10 million new and used car transactions each 
year, but is complex and often inefficient.

We believe that by continually improving transparency in 
the marketplace around pricing, specifications of the car, 
history checks and dealer reviews we can improve trust 
held within the industry. Greater trust, as well as a much 
improved buying journey, should help many consumers 
overcome the perception that changing their car is  
an onerous process and, ultimately, encourage  
more transactions.

Auto Trader is the UK’s largest digital 
automotive marketplace. 

Our trusted brand has been established for over 40 years, 
and in that time, we have built a network of highly engaged 
consumers searching over 450,000 cars from a diverse 
retailer base. These cars are largely supplied by retailers, 
as well as a small proportion from other consumers, and 
are then advertised on our marketplace, the most effective 
automotive sales platform. This creates a network effect 
model – a self-perpetuating cycle with each element 
further fuelling the next.

Focus areas

Consumers
Owners of the 34.9 million 
cars within the UK car parc. 
Consumers involved in 
transactions as buyers, 
sometimes also as sellers  
and providers of stock via 
part-exchange.

Trade
Retailers are involved in 
the sale of new cars, as 
part of a manufacturers’ 
distribution network, and 
sellers of used cars. Much 
of that used car stock is 
sourced via part-exchange 
or through auction.

New and used cars sold

10.2m 

Used cars sold from 
trade to consumers

5.0m

Manufacturers
New cars are built and 
distributed either to fleet 
and lease companies or sold 
to companies and private 
buyers, usually via  
a franchise network.

Total new car  
registrations

2.3m

Our model

Inputs
 — Trusted brand

 — Data at scale

 — Scalable technology platform

 — People and culture

 — Cash generation

Activities
 — Ensuring the best choice of vehicles

 — Connecting new and used buyers and sellers

 —  Providing insights and products that enable 
retailers and manufacturers to compete  
more effectively

 —  Risk management and strong corporate 

governance

Outputs
 — Making car buying easier

 — Improving retailer and manufacturer businesses

 — Delivering sustainable revenue and profit growth

 — Investing in our people, culture and community

  Read more 
page 08

  Read more 
page 12

06  |  Auto Trader Group plc  Annual Report and Financial Statements 2019

Growth  
horizons

Our  
strategy

Our position as the leading 
digital automotive 
marketplace provides 
multiple horizons for 
growth with our customers 
over time.

We have identified three horizons 
of growth to help achieve our 
strategy. These horizons are in 
our core marketplace, adjacent 
markets and long-term future 
opportunities.

We have continued to make 
progress against all three of 
our strategic pillars in 2019. 

We have made improvements to 
our core car buying journey, our 
company values and the way in 
which we work as an organisation. 
We have also entered other parts 
of the automotive ecosystem, 
around new car sales and the  
way in which our customers  
source vehicles. 

Our growth 
horizons

Our strategic  
pillars

Growth horizon 1
Core
Our core marketplace continues  
to offer a strong runway for growth, 
underpinned by continuous 
improvement of the car  
buying experience.

Growth horizon 2
Adjacent
Identification of adjacent 
opportunities in new car 
sales and the way in which our 
customers source vehicles.

Growth horizon 3
Future
The evolution of both our 
products and consumer 
experience aims to keep 
consumers online for longer 
throughout the buying journey.

Improve 
car buying  
in the UK

Evolve the 
automotive  
ecosystem 
in the UK

Become  
the most 
admired  
UK digital  
business

Key performance 
indicators

We have identified the 
following key performance 
indicators to track 
performance. 

We have adopted the new accounting 
standard for Leases (‘IFRS 16’) from 
1 April 2018, using the fully retrospective 
approach, and have restated all prior 
year periods. We have also replaced 
cross platform minutes as measured 
by comScore with our own internal 
tracking for cross platform visits. 

Financial

Operational

Revenue 

£355.1m

Cross platform visits

49.1m

monthly average 
across all our 
platforms 

Average Revenue 
Per Retailer (‘ARPR’)

£1,844

per month

Advert views 

239m

average per month

Operating profit 

£243.7m

Number of retailer 
forecourts

13,240

average per month

Basic EPS

21.00p

pence per share

Cash generated 
from operations 

£258.5m

Number of full-time 
equivalent 
employees (‘FTEs’)

804 

average number 
(including 
contractors)

Live car stock 

461,000

average per month

  Read more 
page 14

  Read more 
page 18

  Read more 
pages 20-23

Auto Trader Group plc  Annual Report and Financial Statements 2019  |  07

Strategic reportGovernanceFinancial statementsMarket overview
The ecosystem 
we operate in

The automotive ecosystem

The automotive market is complex and often inefficient. 
There are multiple participants and unsurprisingly 
consumers can find the process of buying or selling  
a car overwhelming. 

Through Auto Trader products, services and partnerships, 
we aim to significantly improve the car buying experience,  
as well as leverage our existing relationships to improve 
further parts of the value chain. 

Wholesalers

New car 
leasing

Dispose

Banks, lenders 
and brokers

Manufacturers

Car owners
Finance, warranty 
insurance and 
C2C used car 
transactions

Car buying
schemes 

Auctions
(online/
offline)

New and 
used car 
sales

Retailers

Part-exchange

Dispose

Insurers, 
underwriters and 
comparison sites

Source

3.3m

part-exchanges estimated 
between retailers and 
consumers each year 

3.3m

cars auctioned through  
both physical and online 
channels each year

300k

cars bought directly from 
consumers by car buying  
schemes each year

08  |  Auto Trader Group plc Annual Report and Financial Statements 2019

Transactions declined in both the new and  
used car markets in 2019. Despite this decline, 
prices were buoyant and finance penetration 
continued to grow.

12-month rolling new car registrations
(’000s)
3,000

2,000

1,000

0

 (%)
30

20

10

0

-10

-20

-30

2017

2018

2019

Year-on-year growth in the month

Number of new car registrations

12-month rolling used car transactions
(’000s)
9000

7500

6000

 (%)
15

10

5

0

-5

-10

2017

2018

2019

Year-on-year growth in the month

Number of new car registrations

Auto Trader Retail Price Index

 (£)
15,000

12,000

9,000

6,000

3,000

0

2017

2018

2019

Year-on-year price growth for the month
Year-on-year mix growth for the month
Average price of a trade car for the month

(%)
12.0

10.0

8.0

6.0

4.0

2.0

0

-2.0

-4.0

New and used car market 
10.2 million car transactions took place in the 12 months  
to March 2019, according to the Society of Motor 
Manufacturers and Traders (SMMT), driven by a growing 
number of vehicles in the UK and car owners changing 
their car on average every 3.4 years. The total UK car  
parc continues to grow, increasing by just under 1% to  
34.9 million cars 1. 

The SMMT reported new car sales declined in the 
12 months to March 2019 by 3.7%, giving a total number  
of 2.3 million registrations during the period. Used car 
transactions also declined over the 12-month period, 
albeit at a lesser rate of 0.9%, as 7.9 million transactions 
were made.

Particularly impacting the number of new car 
registrations, the new Worldwide Harmonised Light 
Vehicle Test Procedure (WLTP) came into effect in 
September 2018, and was felt across the market as 
manufacturers struggled to maintain the supply of 
compliant vehicles into their retailer networks.

The Auto Trader Retail Price Index, which tracks the 
average trade retail price of a used car on a like-for-like 
basis, stripping out the impact of changes in the mix of 
cars being sold, shows that prices remain buoyant  
across the market increasing over the 12-month period  
to March 2019 by 3.5%. Petrol and alternatively fuelled 
vehicles increased by 4.9% and 3.6% respectively, and 
diesel increased by 2.5%. The average price of a used  
car throughout the period was £12,520.

Looking ahead, industry predictions suggest that new  
car transactions will decline again in 2019, although at a 
slower rate than was seen in 2018. The used car market 
typically sees less volatility and therefore similarly we 
anticipate only a small decline in the number of used  
car sales in 2019.

UK economy and Brexit implications 
The UK economy continues to perform resiliently despite 
the path of Brexit remaining unclear. It grew by 0.5% in  
the three months to March 2019, following a rise of 0.2% 
during the final quarter of 2018. GDP growth across 2018 
was 1.4%, whilst UK inflation was 1.9% in March 2019, 
unchanged from February 2019. This remains close to 
January’s two-year low, which is helping consumers to 
maintain their spending power. 

In addition, wages were 3.3% higher in the three months to 
the end of March and UK unemployment has fallen to a 
45-year low, reducing by 65,000 in the three months to 
March to 1.3 million. The continuing low level of interest 
rates has provided consumers with attractive car finance 
deals and given some support to the new car market.

Nevertheless, the Bank of England has in recent months 
downgraded its outlook for UK real GDP growth to its 
weakest since the financial crisis, largely as a result of 
heightened uncertainty related to Brexit. There were, 
however, some upgrades in the Bank’s forecasts with 
expectations for 2021 nudged higher from 1.7% to 1.9%.

Auto Trader Group plc  Annual Report and Financial Statements 2019  |  09

Strategic reportGovernanceFinancial statementsMarket overview continued

We do not foresee any issues with Brexit 
affecting our ability to provide our services, 
and we do not anticipate that it will materially 
change our cost base. As we have said 
previously, the form of any Brexit deal is likely 
to affect Auto Trader only as much as it 
impacts on both general levels of consumer 
confidence and the supply of new cars into 
the UK market. If the average price of a car 
increases and consumer confidence levels 
decrease, there is a potential impact on the 
number of car transactions. This would likely 
impact our retailers’ profitability and their 
ability to spend on our marketplace.

Not new, not used but next car
As car buyers become more open to either  
a new or used car and indeed between a 
traditional combustion engine versus an 
alternatively fuelled one, one thing remains: 
they want to search for their next car online. 
Recent research conducted by Acacia 
Avenue suggests that consumers want to  
do at least 14 different tasks online. These 
tasks vary from the start of the journey  
where consumers are considering the 
general types of car to focus on, choosing to 
buy new or used, choosing the brand(s) of 
car, and subsequently slimming this choice 
down to find a specific dealer to visit. 

Consumers are often open to a new car when 
starting their buying journey, but the majority 
don’t know what new cars are for sale, how 
much they cost, whether they’re in budget, or 
how soon they’ll be available. It’s estimated 
that there are over 120,000 physical new cars 
already manufactured and delivered to the 
UK, but that are effectively hidden from 
consumers. The current consumer buying 
journey for a new car ignores these readily 
available vehicles and sends the consumer 
down a configuration journey, which often 
results in a wait of several months to take 
delivery of the vehicle. At this point the 
consumer may be offered the alternative 
option of a car that is available in the UK for 
sale immediately, but there is usually a 
compromise on the specification, which can 
lead to dissatisfaction. Our proposition for 
new cars aims to surface these brand-new 
physical vehicles, available to buy and take 
delivery of now, to in market car-buyers. 

Auto Trader is, by some distance, the UK’s 
largest and most influential website for new 
car purchases. In fact, 70% of consumers 
would use Auto Trader to search for their  
next new car. Therefore, we have recently 
updated our search experience on 
Auto Trader so car buyers can now choose 
from new or used in one place, without the 
need to make a trade-off on their ideal next 
car. Our marketplace, as at 31 March 2019, 
featured over 30,000 physical brand new 
cars for sale.

Finance fuelling car ownership
The ubiquity of car finance options in the 
form of Personal Contract Plans (PCP), Hire 
Purchase (HP) and Personal Contract Hire 
(PCH) has been a key catalyst in shifting car 
buyers away from traditional car ownership 
to more of an ‘access’ or ‘subscription’ 
model of owning a car. In the 12 months to 
March, over 91% of new cars were purchased 
on finance, with the corresponding number 
of just over 30% for used cars, according to 
the Finance and Leasing Association (FLA)2. 
The growing number of these models will 
shape the future relationship between 
consumer and car; and therefore will have 
ownership implications for both retailers  
and manufacturers. Whilst the traditional 
concept of ‘ownership’, i.e. buying a car 
outright in cash, is indeed losing popularity, 
research we conducted for a recent Market 
Report3 revealed that 80% of consumers  
still want to own their car or at least have 
exclusive access to it. 52% said they wouldn’t 
consider sharing services; the primary 
reasons were an unwillingness to share  
(51%), inconvenience (48%) and it not fitting 
into lifestyles (43%).

New business models that allow consumers 
to access a car in a variety of ways and for 
varying time periods have the potential to 
grow demand for cars in the short term. 
They’ll also open up car accessibility to those 
consumers who have not previously been 
able to afford a car or who don’t want the 
commitment of owning one in the traditional 
sense. That’s why we believe the evolution  
in ownership towards access models will 
complement, rather than cannibalise, the 
market. Understanding the type of access 
consumers want from their cars is perhaps 
the key to predicting how this evolutionary 
step will shape our industry.

We are the most visited 
automotive website with

76%

share of minutes spent across 
automotive classified sites

49.1m

cross platform visits, we  
remain the primary source  
for consumers on their car  
buying journey 

Last year we introduced the ability for 
consumers to search by monthly payment,  
as 71% of car buyers said paying monthly for  
a car was the key factor influencing their 
finance choice4. The move enabled retailers 
to advertise their monthly finance prices on 
each vehicle advert, alongside the purchase 
price. This benefits both retailers and 
consumers. Retailers can promote their own 
finance prices more effectively and buyers 
can see exactly what a car will cost on a 
monthly basis, enabling better comparison of 
cost earlier in the buying journey. In the year 
ended March 2019, we had over 5,000 retailers 
paying to display their own finance, and an 
additional 3,500 deciding to use our partner 
to display monthly pricing. At the end of the 
year, this meant that over 320,000 vehicles 
appeared with a monthly price on  
Autotrader.co.uk. 

Maintaining our competitive position 
We continue to evolve and adapt alongside 
changing market conditions which means we 
remain the UK’s largest digital automotive 
marketplace for new and used cars. With 49.1 
million cross platform visits, we remain the 
primary source for consumers on their car 
buying journey. The audience is not only  
large but highly engaged with a 76% share of 
minutes spent across automotive classified 
sites, five times more than our nearest 
competitor, a measure that has grown from 
four times in the previous year. What’s more, 
we are also the most trusted automotive 
classified brand in the UK. We enjoy 83% and 
70% prompted awareness when consumers 
think about which brand can help them with 
the process of buying or selling a used or  
new car respectively.6 

1  Society of Manufacturers and Traders (SMMT)
2  Based on data from Finance & Leasing Association 

(FLA), March 2019

3  Auto Trader Market Report, September 2018
4  Auto Trader Market Report, March 2018

5  Auto Trader Brand Tracking conducted by Acacia 

Avenue average Brand tracking 

6  Auto Trader Brand Tracker conducted by Acacia 

Avenue, monthly data

10  |  Auto Trader Group plc  Annual Report and Financial Statements 2019

10.2m

car transactions took 
place in the market during 
the 12 months to March 
2019

80%

of consumers still want to 
own their car or at least 
have exclusive access to it

30%

of used cars bought  
on finance 

71%

of car buyers said paying 
for a car by monthly 
payment was the key 
factor that influences  
their finance choice

Auto Trader Group plc  Annual Report and Financial Statements 2019  |  11

Strategic reportGovernanceFinancial statements 
Our business model 
Auto Trader is the UK’s 
largest digital automotive 
marketplace

   Inputs

   Activities generating value

Trusted brand
Auto Trader has operated  
as a trusted source for  
UK car buyers and sellers  
for over 40 years. 

Data at scale
Auto Trader’s volume  
of vehicle listings and  
consumer interactions  
generate significant  
quantities of quality data. 

Scalable  
technology  
platform
We operate a technology  
platform that serves our 
core classified marketplace 
and is capable of 
supporting new growth  
opportunities and  
third parties.

People and  
culture
Our values-led culture  
has created a fast-moving,  
collaborative and  
community-minded  
company which can quickly  
respond to market changes  
and opportunities. 

Cash generation
The highly cash  
generative nature of the  
business allows us to  
invest in long-term growth  
drivers of the business. 

Auto Trader prompted 
awareness

90% 

of consumers were aware  
of Auto Trader for any  
mention of new or used car

Volume of searches  
on Auto Trader

139m 

average volume of searches 
per month on Auto Trader  
by consumers

Software releases

15,000 

in 2019 

Number of full-time 
equivalent employees 
(including contractors)

804

on average in 2019

Cash generated from 
operations

£258.5m

12  |  Auto Trader Group plc  Annual Report and Financial Statements 2019

Ensuring the best  
choice of vehicles
A key component of our network effect  
model is having the most comprehensive 
selection of both new and used stock for 
consumers to consider when shopping  
for a vehicle.

Connecting new and  
used buyers and sellers
Auto Trader has the largest consumer audience 
and is consistently investing in  
the online experience. This is achieved through 
an agile product development  
and delivery approach.

Providing insights  
and products that enable 
retailers and manufacturers  
to compete more effectively
Our customer-operation teams of over  
350 employees provide proactive support  
and insight to retailer and manufacturer 
customers, helping them target the  
largest consumer audience in the  
most impactful way.

Risk management and strong 
corporate governance
Behind the Company's strong network  
effect model is a framework that ensures 
consumers, customers, employees and 
shareholder interests are upheld.

 
Our trusted brand has been established for over 40 years, and in that 
time we have built a network of highly engaged consumers searching 
over 450,000 used cars from a diverse retailer base. These cars are 
largely supplied by retailers, as well as a small proportion from 
consumers, which are then advertised on our marketplace, the most 
effective automotive sales platform. 

This creates a network effect model – a self-perpetuating cycle 
where greater volumes of stock attract a larger, more engaged 
audience, generating a greater volume of sales, which in turn fuels 
more stock. Underpinning this network effect model is large amounts 
of data we collect, as well as continual investment in our platform, 
marketing, insight and customer relationships.

   Outputs

Make car buying easier
Consumer visits 

49.1m

average per month

Improving retailer and  
manufacturer businesses

Package penetration

19%

of retailer car stock is advertised  
using our two highest level packages  
as of March 2019

Delivering sustainable  
revenue and profit growth

Operating profit

£243.7m

Investing in our people,  
culture and community
Donated to charity

£212k

Through the introduction of our new dealer finance 
product, and the evolution of our full page advert view, 
where we have brought together more aspects of “the 
deal”. As well as this we have seen greater usage of our 
valuation products and increased the number of dealer 
and expert reviews, which gives greater transparency to 
the UK car buying experience.

With the continued evolution of our data-driven Managing 
products, we’ve provided retailers with  
the necessary tools to manage their forecourts more 
efficiently, focusing particularly on price position and 
speed of sale.

Our prominence products, which include higher level 
advertising packages and our InSearch product, give 
manufacturers and retailers the opportunity to gain greater 
standout on our marketplace.

Through a combination of new product initiatives, pricing 
and strong cost control we look to consistently deliver 
long-term growth of both revenue and profit. We’re 
committed to our proactive approach of returning capital 
to shareholders.

We have a strong purpose-driven culture, with a bold 
approach to societal issues, such as diversity and inclusion. 
Our company values see us make continued investment in 
both our employees and the community  
in which we operate.

Auto Trader Group plc Annual Report and Financial Statements 2019 | 13

Strategic reportGovernanceFinancial statementsGrowth  
horizons

Our position as the leading digital  
automotive marketplace provides  
multiple horizons for growth  
with our customers over time.

14  |  Auto Trader Group plc  Annual Report and Financial Statements 2019

Our strategic pillars
Our three strategic pillars are the foundations with which  
we build towards our overall purpose; these are:

Improve car  
buying in the UK

Evolve the automotive  
ecosystem in the UK

Become the  
most admired UK 
digital business

   Read more 
page 18

Growth horizons
We look to execute on our purpose and strategic pillars  
by thinking about growth opportunities in three horizons:

Our core marketplace  
continues to offer a strong 
runway for growth, underpinned 
by continuous improvement  
of the car buying experience  
and helping retailers improve  
their profitability.

We’ve identified adjacent 
opportunities to our core 
marketplace in new car sales  
and the way in which our  
retailers source vehicles. We 
believe the scale of our 
consumer audience and our 
relationships with retailers  
and manufacturers help create 
these opportunities.

The evolution of both our 
products and our consumer 
experience aims to keep 
consumers online for  
longer throughout the  
buying journey. 

Growth horizon 1

Core 

Growth horizon 2

Adjacent 

Growth horizon 3

Future

Growth horizon 1 

Core

Our core marketplace continues to offer a strong  
runway for growth, underpinned by continuous 
improvement of the car buying experience and  
helping retailers improve their profitability.

Continually enhance our core

Strategy

The industry will become more  
digital and offline costs will reduce. 
Auto Trader will be fundamental to  
this change through:

 — maintaining leadership with car buyers

 — moving the car buying process online

 — providing products, data and 

services that deliver a higher ROI to 
our retailers than the offline 
alternatives they use today

There remains a mismatch between used  
car retailing costs and the way in which 
consumers are shopping for their next 
vehicle. Throughout financial year 2019 we 
have introduced products to help retailer 
customers better target in-market car buyers. 
We have grown penetration of our higher-level 
advertising packages, which attract greater 
levels of response from consumers. We 
monetised our Dealer Finance product, which 
surfaces a retailers' finance pricing earlier in 
the buying journey. This product helps 
consumers arrive at the forecourt better 
informed on what their next vehicle purchase 
is likely to be, helping make the actual 
forecourt experience more efficient. 

We have also overhauled and relaunched  
our data-driven Managing products to help 
retailers improve their price position and 
speed of sale, thereby lowering the impact 
of depreciation and discounting.

Online share of
research time

Split of retailer used
gross margin

Opportunity to drive
down retailer costs
and growth profit

15% profit

10% online

£0.4bn Digital marketing

70% online

30% offline

75% offline

£0.2bn Offline marketing

£2.0bn staff

O
p
p
o
r
t
u
n
i
t
y

£0.5bn Dep

£0.4bn Property

£0.3bn Other

Auto Trader Group plc  Annual Report and Financial Statements 2019  |  15

Strategic reportGovernanceFinancial statementsGrowth horizon 2

Adjacent

We’ve identified adjacent opportunities to our core marketplace  
in new car sales and the way in which our retailers source vehicles  
to sell on their forecourts. We believe the scale of our consumer  
audience and our relationship with retailers and manufacturers  
help create these opportunities.

£2.0bn 
2018 UK Automotive  
Digital Advertising

Become to new cars  
what we are in used

£0.4bn 
offline

£0.1bn 
digital other

£0.5bn 
digital display

£0.3bn 
Auto Trader

£0.7bn 
digital search

We estimate there was c.£2.0bn spent on 
automotive advertising in the UK in 2018  
and of that c.£800m-£1bn was spent by 
manufacturers promoting new cars. 

Financial year 2019 has seen investment in both a 
new native display product for manufacturers, 
called InSearch, and also giving franchise retailers 
the ability to advertise physical new cars on Auto 
Trader. Consumers currently shop for a new car 
using a new car configurator. This often leads to 
frustration as consumers will have to wait a number 
of months to take delivery of the vehicle. Our 
proposition informs consumers which new cars  
are immediately available to buy, including their 
associated discounts. 

Source of stock for used car 
transactions sold by trade 
customers in 2018 (m)

Develop a more efficient way  
for retailers to source, dispose  
and move vehicles

Fleets/OEM

Car 
buying 
schemes

1.4

0.3

B2B 
Transactions

1.6

Unwanted

3.3 Part-
exchanges

R etain e d

1.7

3.3

Retailers

5.0

Consumers

There are c.3.3 million B2B transactions per year, 
fuelled in part by the c.3.3 million part-exchanges 
that occur when a consumer purchases a vehicle. 

In 2019, Auto Trader entered into a joint venture with 
Cox Automotive UK, to provide a leading digital 
marketplace for wholesale vehicles in the UK, 
under the brand Dealer Auction.

Cox Automotive UK has transferred both 
Dealer-Auction.com, which offers an online auction 
of trade-in vehicles from UK franchise dealers, and 
Manheim Online, the online remarketing services 
division of Cox Automotive UK, to the joint venture, 
while Auto Trader has transferred its Smart Buying 
business (formally known as Autotrade-mail), its 
retailer-to-retailer platform. 

The new Dealer Auction platform will provide a 
digital led low cost B2B platform that is data-driven 
to improve profitability for vendors and retailers in 
a single marketplace with easy access to additional 
services, such as logistics and wholesale funding 
provided by partners. Since formation, Dealer 
Auction has transacted over 30,000 vehicles and 
advertised an additional 58,000 vehicles through 
the Smart Buying platform. 

16  |  Auto Trader Group plc  Annual Report and Financial Statements 2019

Strategy

Leveraging Auto Trader's large in-market 
consumer audience, we believe we have a  
big role in helping manufacturers and their 
franchises sell new cars. 

Today we generate just over £20 million from 
manufacturers and their agencies, but we 
believe we can take a more meaningful share 
of new car advertising, by doing the following 
things well and consistently:

 — delivering the best UK new car buying 

experience

 — continue to grow the choice and quality of 

physical new car inventory 

 — mobile-led advertising products with greater 

scale and targeting

 —  deepening relationships and perceptions  
with manufacturers and their agencies

Strategy

Sourcing vehicles is one of our customers’ 
biggest challenges and the costs can be 
significant. Through our joint venture we are 
looking to grow the online auction market in 
several ways:

 — Our online marketplace will be national, 
whereas the existing physical auction  
market revolves around regional centres

 — Using Auto Trader’s digital relationship with 

retailers we’re able to target potential 
auction buyers and, following purchase, 
create a process where a vehicle can be 
advertised quicker to consumers using 
Autotrader.co.uk

 —  We will power the search experience using 
Auto Trader's unique metrics that inform 
retailers the vehicles that are in demand in 
their area and provide specification adjusted 
valuations to guide their buying decisions

 — The pricing of Dealer Auction, particularly  

for buyers’ fees, will be cheaper than those 
currently paid at physical auctions

 — We will continue to grow our logistics 
marketplace, Motor Trade Delivery

i

S
t
r
a
t
e
g
c
r
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
a

i

l
s
t
a
t
e
m
e
n
t
s

Growth horizon 3 

Future

The evolution of both our products and our  
consumer experience aim to keep consumers  
online for longer throughout the buying journey.  

Help consumers  
transact online 
Recent research suggests there 
is growing appetite for a greater 
online journey from consumers 
when it comes to car buying.

In 2019, Auto Trader has shown monthly prices  
on its adverts, increased the volume of 
dealer reviews and in the last few months 
launched a more comprehensive vehicle 
check product, all giving greater confidence 
to car buyers. In the next three years, much of 
our product development is focused around 
a deeper online journey. We have the 
experience, resources and technology to 
continue leading innovation in the UK 
automotive marketplace.

Strategy

There are several elements to an online 
journey and we have made good progress in 
2019, with the next areas of focus being:

 — We currently show a recommended 

part-exchange guide price for consumers, 
but believe we need a way to guarantee this 
price for consumers

 — Our finance product is currently an 

advertisement of the monthly price, 
however there is a need to develop the 
application process and help consumers 
understand eligibility

 — Auto Trader owns a logistics marketplace, 

however the concept of home delivery is not 
well established

 — The ability to take a full online payment or 
deposit, including the finance approval, 
would be required

The elements to deliver an 
end-to-end online transaction

Guaranteed 
part-exchange

Vehicle  
finance

Car history  
check

Deposits &  
online finance 
application

Price  
indicator

Online  
payment

Vehicle 
delivery

Dealer 
reviews

Auto Trader Group plc Annual Report and Financial Statements 2019 | 17

 
 
Our strategy
To be the UK’s leading digital 
automotive marketplace

Strategic pillars

Horizon

Focus areas

2019 progress

Relevant risks

Improve  
car buying  
in the UK

Evolve the 
automotive  
ecosystem  
in the UK

Become  
the most  
admired  
UK digital  
business

1
Maintain the best 
consumer experience  
for buying and selling 
vehicles

The largest and most engaged consumer audience, 
shopping for their next vehicle, underpins our network 
effect marketplace model. We continue to invest in the 
onsite experience and the tools available to consumers  
to help them make the most informed decisions.

2
Create and maintain  
high-performing, 
data-orientated  
teams

The successful development and scale of our products 
and services comes down to our people, our most 
important asset. We consistently invest in our people’s 
development and work hard to ensure we have a  
diverse and inclusive workforce. Data is fundamental  
to decision making within the organisation and we 
constantly strive to improve our capability in this area.

Average Revenue Per Retailer (‘ARPR’) is a key 
determinant of revenue, with 83% of Group revenue 
coming from retailer customers. Growth in ARPR is  
split into three levers: price, stock and product.

3
Grow ARPR in a 
balanced and 
sustainable way,  
by creating value  
for our customers 

4
Improve stock choice, 
volumes, accuracy and 
transparency in both  
new and used vehicles

Stock is a key part of our network effect model. 
It is vitally important we maintain our leadership 
position across different profiles, including: age, price, 
make/model and region, across both new and used 
vehicles. We aim to replicate in new cars the success  
we have achieved in used cars. All our stock is 
underpinned by our extensive vehicle taxonomy.

5
Develop a more efficient 
way for retailers to 
source, dispose and 
move vehicles

A consistent painpoint for retailers is how they currently 
source vehicles outside of consumer part-exchanges. 
Through market research it shows a challenge exists to  
find quality stock, within a specific stocking policy, at 
competitive prices whilst also maintaining margin. 
Disposing of and moving vehicles in a cost effective 
manner can also be challenging, with many retailers 
wedded to one supplier.

6
Extend our product 
offering further down 
the buying funnel, 
towards online 
transactions

Our research suggests there is a growing desire to 
complete more aspects of the car buying journey online. 
We continue to look at the various component parts 
which might make up that transaction journey and how 
we might offer those on Auto Trader, extending the time 
consumers currently spend online shopping for new  
and used vehicles.

18  |  Auto Trader Group plc  Annual Report and Financial Statements 2019

Improvements made to search listings 

and the full page advert view have 

helped improve the onsite experience. 

We have maintained share of minutes 

spent on automotive classified sites 

and grown cross platform visits as 

measured by Google Analytics.

4    Failure to innovate: disruptive technologies and changing 

consumer behaviours: If we fail to adapt to changing consumer 

behaviour, we could be surpassed in offering the best 

consumer experience by competitors.

5    IT systems and cyber security: Significant downtime or a data 

breach, resulting in reputational damage, could result in a loss 

of consumer trust in our marketplace.

7    Reliance on third parties: Disruption or downtime from a 

supplier could result in a poor consumer experience.

How we measure progress

 – Full page advert views

 – Cross platform visits

The number of employees has 

marginally declined year-on-year, 

although this was partly impacted 

through the transfer of 15 employees  

to our new joint venture in Q4. We  

have improved our data capabilities, 

resulting in the launch of new iterations 

of our data-driven Managing products.

ARPR saw growth of £149 in 2019.  

The main contributor to this was the 

successful execution of our annual 

pricing event and the monetisation  

of our new Dealer Finance product. 

Upsell to our advanced and premium 

advertising packages also contributed 

to our product lever growth. Our paid 

stock lever was marginally negative, 

due to H1 pressure on supply.

Live stock on Auto Trader grew 2% in 

2019, with the growth coming through 

the introduction of our physical new car 

product. Underlying used car stock saw 

a small decline year-on-year, in line with 

used car transaction volumes. 

5    IT systems and cyber security: The data we hold on our 

employees must be stored securely. Compliance training  

must also be completed annually by all employees. 

6    Employees: All our office locations are seeing increased  

levels of competition for talent.

 – Operating profit

 – Operating profit margin

 – Number of full-time equivalent 

employees (‘FTEs’)

1    Economy, market and business environment: Reduced 

transactions and lower dealer profitability could lower the 

propensity for dealers to buy our products.  

4    Failure to innovate: disruptive technologies and changing 

consumer behaviours: Inability to react to market disruption 

could limit our ability to grow our product lever revenue.

5    IT systems and cyber security: Significant downtime or a data 

breach, resulting in reputational damage, could result in a loss 

of customer confidence.

7    Reliance on third parties: Significant downtime or disruption 

due to a third party could lead to loss of value to customers, 

potentially resulting in lower product uptake.

 – Revenue

 – Operating profit

 – Operating profit margin

 – Number of retailer forecourts

 – Average Revenue Per Retailer 

(‘ARPR’)

 – Live stock

1    Economy, market and business environment: Reduced new 

and used car transactions could lead to lower volumes of  

 – Live stock

 – Number of retailer forecourts

stock for sale in the market.

In December 2018 we completed a 

joint venture with Cox Automotive  

UK to provide a digital online auction 

marketplace. Auto Trader contributed 

a business called Smart Buying to 

complement the Cox owned Dealer 

Auction, the brand under which the  

JV will operate, and a business called 

Manheim Online.

4    Failure to innovate: disruptive technologies and changing 

consumer behaviours: The way in which retailers source, 

dispose and move their vehicles is currently inefficient  

and requires innovation to significantly improve the  

existing processes.

7    Reliance on third parties: The delivery of improvements in  

how retailers source, dispose and move vehicles is likely to  

rely on a greater number of partnerships with third parties.

 – Operating profit

 – Operating profit margin

In 2019 we monetised our dealer 

finance product which allows 

consumers to consider their finance 

pricing earlier in the buying journey. 

We also evolved our full page advert 

to bring the part-exchange guide 

pricing and finance quote into a  

more integrated journey.

4    Failure to innovate: disruptive technologies and changing 

consumer behaviours: If we fail to innovate in this area, it is 

likely that we will miss the significant opportunity in bringing 

more of the buying journey online and potentially have our 

existing model undermined.

7    Reliance on third parties: The delivery of more components  

of an online transaction journey is likely to rely on a greater 

number of partnerships with third parties.

 – Revenue

 – Operating profit

 – Operating profit margin

 – Number of retailer forecourts

 – Average Revenue Per Retailer 

(‘ARPR’)

 
 
 
 
Strategic pillars

Horizon

Focus areas

2019 progress

Relevant risks

Improvements made to search listings 
and the full page advert view have 
helped improve the onsite experience. 
We have maintained share of minutes 
spent on automotive classified sites 
and grown cross platform visits as 
measured by Google Analytics.

4    Failure to innovate: disruptive technologies and changing 

consumer behaviours: If we fail to adapt to changing consumer 
behaviour, we could be surpassed in offering the best 
consumer experience by competitors.

5    IT systems and cyber security: Significant downtime or a data 
breach, resulting in reputational damage, could result in a loss 
of consumer trust in our marketplace.

7    Reliance on third parties: Disruption or downtime from a 
supplier could result in a poor consumer experience.

How we measure progress

 – Full page advert views
 – Cross platform visits

Growth horizon 1

Growth horizon 2

Growth horizon 3

Core 

Adjacent 

Future

The number of employees has 
marginally declined year-on-year, 
although this was partly impacted 
through the transfer of 15 employees  
to our new joint venture in Q4. We  
have improved our data capabilities, 
resulting in the launch of new iterations 
of our data-driven Managing products.

ARPR saw growth of £149 in 2019.  
The main contributor to this was the 
successful execution of our annual 
pricing event and the monetisation  
of our new Dealer Finance product. 
Upsell to our advanced and premium 
advertising packages also contributed 
to our product lever growth. Our paid 
stock lever was marginally negative, 
due to H1 pressure on supply.

Live stock on Auto Trader grew 2% in 
2019, with the growth coming through 
the introduction of our physical new car 
product. Underlying used car stock saw 
a small decline year-on-year, in line with 
used car transaction volumes. 

5    IT systems and cyber security: The data we hold on our 

employees must be stored securely. Compliance training  
must also be completed annually by all employees. 

6    Employees: All our office locations are seeing increased  

levels of competition for talent.

 – Operating profit
 – Operating profit margin
 – Number of full-time equivalent 

employees (‘FTEs’)

1    Economy, market and business environment: Reduced 

transactions and lower dealer profitability could lower the 
propensity for dealers to buy our products.  

4    Failure to innovate: disruptive technologies and changing 

consumer behaviours: Inability to react to market disruption 
could limit our ability to grow our product lever revenue.

5    IT systems and cyber security: Significant downtime or a data 
breach, resulting in reputational damage, could result in a loss 
of customer confidence.

7    Reliance on third parties: Significant downtime or disruption 
due to a third party could lead to loss of value to customers, 
potentially resulting in lower product uptake.

 – Revenue
 – Operating profit
 – Operating profit margin
 – Number of retailer forecourts
 – Average Revenue Per Retailer 

(‘ARPR’)
 – Live stock

1    Economy, market and business environment: Reduced new 
and used car transactions could lead to lower volumes of  
stock for sale in the market.

 – Live stock
 – Number of retailer forecourts

In December 2018 we completed a 
joint venture with Cox Automotive  
UK to provide a digital online auction 
marketplace. Auto Trader contributed 
a business called Smart Buying to 
complement the Cox owned Dealer 
Auction, the brand under which the  
JV will operate, and a business called 
Manheim Online.

4    Failure to innovate: disruptive technologies and changing 
consumer behaviours: The way in which retailers source, 
dispose and move their vehicles is currently inefficient  
and requires innovation to significantly improve the  
existing processes.

7    Reliance on third parties: The delivery of improvements in  
how retailers source, dispose and move vehicles is likely to  
rely on a greater number of partnerships with third parties.

 – Operating profit
 – Operating profit margin

In 2019 we monetised our dealer 
finance product which allows 
consumers to consider their finance 
pricing earlier in the buying journey. 
We also evolved our full page advert 
to bring the part-exchange guide 
pricing and finance quote into a  
more integrated journey.

4    Failure to innovate: disruptive technologies and changing 
consumer behaviours: If we fail to innovate in this area, it is 
likely that we will miss the significant opportunity in bringing 
more of the buying journey online and potentially have our 
existing model undermined.

7    Reliance on third parties: The delivery of more components  
of an online transaction journey is likely to rely on a greater 
number of partnerships with third parties.

 – Revenue
 – Operating profit
 – Operating profit margin
 – Number of retailer forecourts
 – Average Revenue Per Retailer 

(‘ARPR’)

Risk that applies to all focus areas
2    Brand: Failure to protect our brand could result in a  

reduction in audience, which would limit our ability to  
execute on all focus areas.

3    Increased competition: It’s possible that audience,  
customers, employees and innovation could all be  
 impacted by improvements from our competitors.

Measures that apply  
to all focus areas
 – Basic EPS
 – Cash generated from operations

Auto Trader Group plc  Annual Report and Financial Statements 2019  |  19

1

2

3

4

5

6

Maintain the best 

consumer experience  

for buying and selling 

vehicles

The largest and most engaged consumer audience, 

shopping for their next vehicle, underpins our network 

effect marketplace model. We continue to invest in the 

onsite experience and the tools available to consumers  

to help them make the most informed decisions.

Create and maintain  

high-performing, 

data-orientated  

teams

The successful development and scale of our products 

and services comes down to our people, our most 

important asset. We consistently invest in our people’s 

development and work hard to ensure we have a  

diverse and inclusive workforce. Data is fundamental  

to decision making within the organisation and we 

constantly strive to improve our capability in this area.

Average Revenue Per Retailer (‘ARPR’) is a key 

determinant of revenue, with 83% of Group revenue 

coming from retailer customers. Growth in ARPR is  

split into three levers: price, stock and product.

Grow ARPR in a 

balanced and 

sustainable way,  

by creating value  

for our customers 

Improve stock choice, 

volumes, accuracy and 

transparency in both  

new and used vehicles

Stock is a key part of our network effect model. 

It is vitally important we maintain our leadership 

position across different profiles, including: age, price, 

make/model and region, across both new and used 

vehicles. We aim to replicate in new cars the success  

we have achieved in used cars. All our stock is 

underpinned by our extensive vehicle taxonomy.

Develop a more efficient 

way for retailers to 

source, dispose and 

move vehicles

A consistent painpoint for retailers is how they currently 

source vehicles outside of consumer part-exchanges. 

Through market research it shows a challenge exists to  

find quality stock, within a specific stocking policy, at 

competitive prices whilst also maintaining margin. 

Disposing of and moving vehicles in a cost effective 

manner can also be challenging, with many retailers 

wedded to one supplier.

Extend our product 

offering further down 

the buying funnel, 

towards online 

transactions

Our research suggests there is a growing desire to 

complete more aspects of the car buying journey online. 

We continue to look at the various component parts 

which might make up that transaction journey and how 

we might offer those on Auto Trader, extending the time 

consumers currently spend online shopping for new  

and used vehicles.

Strategic reportGovernanceFinancial statementsKey performance indicators
Financial 

Revenue 
£m

Average Revenue  
Per Retailer (‘ARPR’) 
£ per month

Operating profit 
£m

£

Basic EPS 

pence per share

Cash generated  

from operations

£m

£355.1m

+8%

£1,844

+£149

£243.7m

+10%

2019

2018

2017

£355.1m  

£330.1m  

£311.4m  

2019

2018

2017

£1,844  

£1,695  

£1,546  

2019

2018

2017

69% Margin  

£243.7m  

67% Margin  

£221.3m  

65% Margin  

£203.9  

Relevant focus areas
1   2   3   4   5   6

Relevant focus areas
1   2   3   4   5   6

Relevant focus areas
1   2   3   4   5   6

Definition
The Group generates revenue from three 
different streams: Trade, Consumer 
Services and Manufacturer and Agency. 
Trade is broken down into three 
categories: Retailer, Home Trader and 
Other, with Consumer Services similarly 
split into Private and Motoring Services.

Progress
Revenue increased 8% year-on-year, with 
the main driver of growth being our 
Retailer line, supported by Manufacturer 
and Agency. This growth was slightly 
offset by a decrease in Consumer 
Services, largely as a result of declining 
private listings.

Definition
Average Revenue Per Retailer (‘ARPR’) is 
calculated by taking the average monthly 
revenue generated from retailer 
customers and dividing by the average 
monthly number of retailer forecourts 
who subscribe to an Auto Trader 
advertising package.

Progress
ARPR grew £149 in the year. Growth was 
largely a function of the product lever 
through: further upsell to our higher-level 
packages; the monetisation of our new 
Dealer Finance product; expanding the 
products included within our packages to 
include stock exports and improved 
dealer landing pages; and small growth in 
the volume of customers paying for a 
data-driven Managing product. Growth 
was further bolstered by an underlying 
price increase, which was slightly  
offset by a year-on-year decline in our 
stock lever.

Definition
Operating profit is as reported in the 
Consolidated income statement on page 
83. This is defined as revenue less 
administrative expenses, plus share of 
profit from joint ventures. Operating 
profit margin is Operating profit as a 
percentage of revenue. Comparative 
periods have been restated to reflect the 
Group’s adoption of the new accounting 
standard for Leases (‘IFRS 16’) from 1 April 
2018 using the fully retrospective 
approach.

Progress
Operating profit increased by 10% 
reflecting top line revenue growth of 8% 
and well managed costs. Operating profit 
also benefitted from one quarter of profit, 
contributed through our new joint venture, 
Dealer Auction. Operating profit margin 
saw improvement, growing by a further  
2 percentage points to 69%.

21.00p

£258.5m

Relevant focus areas

Relevant focus areas

1   2   3   4   5   6

Definition

1   2   3   4   5   6

Definition

Basic earnings per share is defined as 

Cash generated from operations is as 

profit for the year attributable to equity 

reported in the Consolidated statement 

holders of the parent divided by the 

of cash flows on page 87. This is defined 

weighted average number of shares in 

as cash generated from operating 

issue during the year. Comparative periods 

activities, before corporation tax paid. 

have been restated to reflect the Group’s 

This is considered to be a more meaningful 

adoption of the new accounting standard 

measure of performance than the 

for Leases (‘IFRS 16’) from 1 April 2018 using 

statutory measure of cash generated from 

the fully retrospective approach.

operating activities, which can be distorted 

Progress

Basic EPS growth was 18%, demonstrating 

the Group’s high operational gearing. 

Much of the growth drops through from 

growth in net income, which benefitted 

from a one-off profit on disposal as we 

entered a joint venture with Cox 

Automotive UK. Basic EPS was also 

by changes in funding structure and the 

time lag that applies to the payment of 

corporation tax. Comparative periods 

have been restated to reflect the Group’s 

adoption of the new accounting standard 

for Leases (‘IFRS 16’) from 1 April 2018 using 

the fully retrospective approach.

Progress

supported by a reduction in the weighted 

Cash generated from operations 

average number of shares in issue during 

increased to £258.5 million in the year, 

the year as a consequence of our share 

giving growth of £30.1 million or 13%. This 

buyback programme.

represented a high proportion of profit 

converted into cash, which was largely 

returned to shareholders through 

dividends and share buybacks.

Relevant risks
1   2   3   4   5   6   7

Relevant risks
1   2   3   4   5   6   7

Relevant risks
1   2   3   4   5   6   7

Relevant risks

1   2   3   4   5   6   7

Relevant risks

1   2   3   4   5   6   7

20  |  Auto Trader Group plc  Annual Report and Financial Statements 2019

Revenue 

£m

Average Revenue  

Per Retailer (‘ARPR’) 

£ per month

Operating profit 

£m

Basic EPS 
pence per share

Cash generated  
from operations
£m

£355.1m

£1,844

£243.7m

Relevant focus areas

Relevant focus areas

Relevant focus areas

1   2   3   4   5   6

Definition

1   2   3   4   5   6

Definition

1   2   3   4   5   6

Definition

The Group generates revenue from three 

Average Revenue Per Retailer (‘ARPR’) is 

Operating profit is as reported in the 

different streams: Trade, Consumer 

calculated by taking the average monthly 

Consolidated income statement on page 

Services and Manufacturer and Agency. 

revenue generated from retailer 

83. This is defined as revenue less 

Trade is broken down into three 

customers and dividing by the average 

administrative expenses, plus share of 

categories: Retailer, Home Trader and 

monthly number of retailer forecourts 

profit from joint ventures. Operating 

Other, with Consumer Services similarly 

who subscribe to an Auto Trader 

split into Private and Motoring Services.

advertising package.

Progress

Progress

Revenue increased 8% year-on-year, with 

ARPR grew £149 in the year. Growth was 

the main driver of growth being our 

largely a function of the product lever 

Retailer line, supported by Manufacturer 

through: further upsell to our higher-level 

and Agency. This growth was slightly 

offset by a decrease in Consumer 

packages; the monetisation of our new 

Dealer Finance product; expanding the 

approach.

Progress

profit margin is Operating profit as a 

percentage of revenue. Comparative 

periods have been restated to reflect the 

Group’s adoption of the new accounting 

standard for Leases (‘IFRS 16’) from 1 April 

2018 using the fully retrospective 

Services, largely as a result of declining 

products included within our packages to 

Operating profit increased by 10% 

private listings.

include stock exports and improved 

reflecting top line revenue growth of 8% 

dealer landing pages; and small growth in 

and well managed costs. Operating profit 

the volume of customers paying for a 

also benefitted from one quarter of profit, 

data-driven Managing product. Growth 

contributed through our new joint venture, 

was further bolstered by an underlying 

Dealer Auction. Operating profit margin 

price increase, which was slightly  

saw improvement, growing by a further  

offset by a year-on-year decline in our 

2 percentage points to 69%.

stock lever.

21.00p

+18%

£258.5m

+13%

2019

2018

2017

21.00p  

17.74p  

15.62p  

2019

2018

2017

£258.5m  

£228.4m  

£212.9m  

Relevant focus areas
1   2   3   4   5   6

Relevant focus areas
1   2   3   4   5   6

Definition
Basic earnings per share is defined as 
profit for the year attributable to equity 
holders of the parent divided by the 
weighted average number of shares in 
issue during the year. Comparative periods 
have been restated to reflect the Group’s 
adoption of the new accounting standard 
for Leases (‘IFRS 16’) from 1 April 2018 using 
the fully retrospective approach.

Progress
Basic EPS growth was 18%, demonstrating 
the Group’s high operational gearing. 
Much of the growth drops through from 
growth in net income, which benefitted 
from a one-off profit on disposal as we 
entered a joint venture with Cox 
Automotive UK. Basic EPS was also 
supported by a reduction in the weighted 
average number of shares in issue during 
the year as a consequence of our share 
buyback programme.

Definition
Cash generated from operations is as 
reported in the Consolidated statement 
of cash flows on page 87. This is defined 
as cash generated from operating 
activities, before corporation tax paid. 
This is considered to be a more meaningful 
measure of performance than the 
statutory measure of cash generated from 
operating activities, which can be distorted 
by changes in funding structure and the 
time lag that applies to the payment of 
corporation tax. Comparative periods 
have been restated to reflect the Group’s 
adoption of the new accounting standard 
for Leases (‘IFRS 16’) from 1 April 2018 using 
the fully retrospective approach.

Progress
Cash generated from operations 
increased to £258.5 million in the year, 
giving growth of £30.1 million or 13%. This 
represented a high proportion of profit 
converted into cash, which was largely 
returned to shareholders through 
dividends and share buybacks.

Relevant risks

1   2   3   4   5   6   7

Relevant risks

1   2   3   4   5   6   7

Relevant risks

1   2   3   4   5   6   7

Relevant risks
1   2   3   4   5   6   7

Relevant risks
1   2   3   4   5   6   7

Linked to remuneration  £

  Directors’ remuneration report 
page 64

Focus areas relevant to our KPIs

1    Maintain the best consumer 
experience for buying and  
selling vehicles

2    Create and maintain high-performing, 

data-orientated teams

3    Grow ARPR in a balanced and 

sustainable way, by creating value 
for our customers

4     Improve stock choice, volumes, 

accuracy and transparency in both 
new and used vehicles 

5    Develop a more efficient way for 
retailers to source, dispose and 
move vehicles 

6    Extend our product offering further 
down the buying funnel, towards 
online transactions

  Our strategy 
pages 18-19 

Risks relevant to our KPIs

1    Economy, market and  
business environment

2   Brand
3   Increased competition
4    Failure to innovate: disruptive 
technologies and changing  
consumer behaviours

5   IT systems and cyber security
6   Employee retention

7   Reliance on third parties

  Principal risks and uncertainties 
pages 30-34

Auto Trader Group plc  Annual Report and Financial Statements 2019  |  21

Strategic reportGovernanceFinancial statementsKey performance indicators
Operational 

Cross platform visits 
Monthly average visits spent across all 
platforms (millions) 

Advert views
Average number per month (millions)

£

Number of retailer 
forecourts 
Average number per month

49.1m

+1%

239m

-3%

13,240

+0%

2019

2018

2017

49.1m  

48.7m  

49.4m  

2019

2018

2017

239m  

246m

247m

2019

2018

2017

13,240  

13,213  

13,296  

Relevant focus areas
1   2   3   4   5   6

Relevant focus areas
1   2   3   4   5   6

Relevant focus areas
1   2   3   4   5   6

Definition
Monthly average visits made across all 
our platforms, as measured by Google 
Analytics.

Progress
Cross platform visits, as measured by 
Google Analytics, increased 1% 
year-on-year and have been largely flat 
over the last two years. We have changed 
from the measure of absolute comScore 
minutes due to volatility in the number 
which does not correlate with internal 
measures. The value in comScore lies in 
the comparison to competitors where we 
retained our 54% share of visits and over 
70% share of minutes across automotive 
classified sites.

Definition
When a consumer conducts a search on 
Auto Trader, they are presented with a list 
of search results meeting their search 
criteria. The consumer can then click into 
an advert to see the detailed specification 
of the vehicle, images, videos and how to 
contact the dealer. This click-through 
classifies as an advert view. 

Progress
2019 has seen a slight decline in advert 
views, at a slightly higher rate than the 
reduction in transaction volumes, which 
were down 0.9%. Throughout the year we 
have made improvements to our search 
experience, presenting more parts of  
the deal on the advert view, which has 
made finding the right car easier. 

Definition
The average number of retailer  
forecourts per month that subscribe to  
an Auto Trader advertising package.

Progress
The average number of retailer forecourts 
in the year was broadly flat. Previously  
we reported two years of modest decline 
in retailer numbers, as the overall market 
for retailers consolidates each year. We 
believe this consolidation is continuing, 
implying a marginal increase in our share 
of retailer forecourts in the year. 

Number of full-time 

equivalent employees 

Live car stock

Average number per month

Average number (including contractors)

(‘FTEs’) 

804

461,000

Relevant focus areas

Relevant focus areas

1   2   3   4   5   6

Definition

1   2   3   4   5   6

Definition

Full-time equivalent employees are 

The average number of physical cars 

measured on the basis of the number  

(either new or used) that are advertised  

of hours worked by full-time employees, 

on autotrader.co.uk per month. Live stock 

with part-time employees included on  

is an important component of our network 

a pro-rata basis. Number of FTEs (which 

effect business model and we charge  

includes contractors) is reported 

our retailer customers on a cost per 

internally each calendar month, with the 

advertised slot basis for their advertising 

full-year number being generated from  

package, making the stock on our website  

an average of those 12 time periods.

a key dependency of retailer revenue.

Progress

Progress

FTEs have decreased by 2% year-on-year. 

Live car stock on site increased by 2%.  

The decline was driven by continued 

efficiency in the organisation and the 

This growth was driven by our new 

physical stock product, where Franchise 

completion of our joint venture with Cox 

retailers can list their physical new cars, 

Automotive UK, where employees were 

currently for free. Underlying used  

transferred into the JV.

car stock was marginally down, despite  

a stronger second half, following tight 

used car supply at the beginning of  

the year. 

Relevant risks
1   2   3   4   5   6   7

Relevant risks
1   2   3   4   5   6   7

Relevant risks
1   2   3   4   5   6   7

Relevant risks

1   2   3   4   5   6   7

Relevant risks

1   2   3   4   5   6   7

22  |  Auto Trader Group plc  Annual Report and Financial Statements 2019

Cross platform visits 

Advert views

Monthly average visits spent across all 

Average number per month (millions)

platforms (millions) 

Number of retailer 

forecourts 

Average number per month

49.1m

239m

13,240

Number of full-time 
equivalent employees 
(‘FTEs’) 
Average number (including contractors)

804

-2%

2019

2018

2017

804  

824  

824  

461,000

+2%

2019

2018

2017

461,000  

453,000  

450,000  

Live car stock
Average number per month

£

Linked to remuneration  £

  Directors’ remuneration report 
page 64

1   2   3   4   5   6

Definition

Analytics.

Progress

Relevant focus areas

Relevant focus areas

Relevant focus areas

1   2   3   4   5   6

Definition

1   2   3   4   5   6

Definition

Monthly average visits made across all 

When a consumer conducts a search on 

The average number of retailer  

our platforms, as measured by Google 

Auto Trader, they are presented with a list 

forecourts per month that subscribe to  

of search results meeting their search 

an Auto Trader advertising package.

Cross platform visits, as measured by 

Google Analytics, increased 1% 

year-on-year and have been largely flat 

over the last two years. We have changed 

from the measure of absolute comScore 

Progress

criteria. The consumer can then click into 

an advert to see the detailed specification 

of the vehicle, images, videos and how to 

contact the dealer. This click-through 

classifies as an advert view. 

Progress

The average number of retailer forecourts 

in the year was broadly flat. Previously  

we reported two years of modest decline 

in retailer numbers, as the overall market 

for retailers consolidates each year. We 

minutes due to volatility in the number 

2019 has seen a slight decline in advert 

believe this consolidation is continuing, 

which does not correlate with internal 

views, at a slightly higher rate than the 

implying a marginal increase in our share 

measures. The value in comScore lies in 

reduction in transaction volumes, which 

of retailer forecourts in the year. 

the comparison to competitors where we 

were down 0.9%. Throughout the year we 

retained our 54% share of visits and over 

have made improvements to our search 

70% share of minutes across automotive 

experience, presenting more parts of  

classified sites.

the deal on the advert view, which has 

made finding the right car easier. 

Relevant focus areas
1   2   3   4   5   6

Relevant focus areas
1   2   3   4   5   6

Definition
Full-time equivalent employees are 
measured on the basis of the number  
of hours worked by full-time employees, 
with part-time employees included on  
a pro-rata basis. Number of FTEs (which 
includes contractors) is reported 
internally each calendar month, with the 
full-year number being generated from  
an average of those 12 time periods.

Progress
FTEs have decreased by 2% year-on-year. 
The decline was driven by continued 
efficiency in the organisation and the 
completion of our joint venture with Cox 
Automotive UK, where employees were 
transferred into the JV.

Definition
The average number of physical cars 
(either new or used) that are advertised  
on autotrader.co.uk per month. Live stock 
is an important component of our network 
effect business model and we charge  
our retailer customers on a cost per 
advertised slot basis for their advertising 
package, making the stock on our website  
a key dependency of retailer revenue.

Progress
Live car stock on site increased by 2%.  
This growth was driven by our new 
physical stock product, where Franchise 
retailers can list their physical new cars, 
currently for free. Underlying used  
car stock was marginally down, despite  
a stronger second half, following tight 
used car supply at the beginning of  
the year. 

Relevant risks

1   2   3   4   5   6   7

Relevant risks

1   2   3   4   5   6   7

Relevant risks

1   2   3   4   5   6   7

Relevant risks
1   2   3   4   5   6   7

Relevant risks
1   2   3   4   5   6   7

Focus areas relevant to our KPIs

1    Maintain the best consumer 

experience for buying and selling 
vehicles

2    Create and maintain high-performing, 

data-orientated teams

3    Grow ARPR in a balanced and 

sustainable way, by creating value 
for our customers

4     Improve stock choice, volumes, 

accuracy and transparency in both 
new and used vehicles 

5    Develop a more efficient way for 
retailers to source, dispose and 
move vehicles 

6    Extend our product offering further 
down the buying funnel, towards 
online transactions

  Our strategy 
pages 18-19 

Risks relevant to our KPIs

1    Economy, market and business 

environment

2   Brand
3   Increased competition
4    Failure to innovate: disruptive 

technologies and changing consumer 
behaviours

5   IT systems and cyber security
6   Employee retention

7   Reliance on third parties

  Principal risks and uncertainties 
pages 30-34

Auto Trader Group plc  Annual Report and Financial Statements 2019  |  23

Strategic reportGovernanceFinancial statementsOperating and financial review

Against a backdrop  
of general market 
uncertainty, I am  
pleased to report on 
another excellent year 
for the business.”
Nathan Coe
Chief Financial Officer and  
Chief Executive Officer-designate

Operational review

70%

of consumers would use Auto Trader  
to help them buy a brand-new car

78%

of consumers would use Auto Trader  
to help them buy a used car

Introduction
Against a backdrop of general market 
uncertainty, I am pleased to report on 
another excellent year for the business,  
both from an operational and financial 
perspective. We continue to invest in both 
our products and experience, ensuring that 
we’re continually adding value to our 
consumers, retailers and manufacturers,  
as well as being focused on driving 
efficiencies across our business and 
delivering returns to shareholders. 

Enhancing the car buying experience 
Consumers are carrying out more of their car 
buying research online. We commissioned 
some independent research which found 
that 52% of consumers who had already 
started their car buying process claimed to 
consider the cost of a car as a monthly price, 
rather than the full retail price. We therefore 
offer functionality so that consumers can 
search by monthly payment whilst allowing 
retailers the option to display their finance 
pricing to the UK’s largest car buying 
audience earlier in their car buying journey. 
This Dealer Finance product was monetised 
with retailers as part of our annual pricing 
event with over 5,000 retailers now paying to 
advertise their finance offers. In addition to 
this, over 3,500 retailers chose to appear in 
monthly search by advertising finance rates 
provided by our third-party partner. 

This year we have also made a significant 
step forward in new cars, launching a 
stock-based product allowing retailers to 
upload physically available new cars at 
current retail prices, much the same way as 
they have been doing for decades with their 
used car stock. We had over 30,000 of these 
physical new cars onsite at the end of the 
financial year, and there’s still room for 
growth as we estimate that there are an 
additional 90,000 of these cars that exist 
today but are not actively being advertised 
anywhere. Both consumers and retailers 
 are showing strong appetite for the new  
car offering, however the technical and 
operational challenges to get these cars 
online have proven to be high. At present we 
are offering this product on a free trial basis. 
We intend to commence charging for the 
product during the course of the coming 
financial year.

Our highest two levels of advertising 
packages, Advanced and Premium, continue 
to gain recognition from retailers. These 
higher yielding packages allow retailers  
to pay for greater prominence on our 
marketplace, which drives a higher volume  
of advert views which in turn enables  
those cars to sell faster. 

24  |  Auto Trader Group plc  Annual Report and Financial Statements 2019

An independent brand tracker currently 
suggests that 78% of consumers would use 
Auto Trader to help them buy a used car and 
70% would use Auto Trader to help them buy a 
brand-new car. One of this year’s campaign 
highlights was a social campaign called 
ATGoals which ran during the Football World 
Cup and gave fans a chance to win a car  
every time England scored a goal in the 
tournament. The award-winning campaign 
culminated in a live TV screening of the 
semi-final game in our home city of 
Manchester and was viewed by over  
27 million people. 

The largest automotive marketplace
We continue to operate the UK’s largest 
digital automotive marketplace and we  
have maintained our market leading  
audience position by a significant margin. 
 A large proportion of our audience is  
unique to Auto Trader, and consumers are 
more engaged with our platforms  
compared to any other automotive site.

Average monthly cross platform visits 
increased by 1% to 49.1 million (2018: 48.7 
million). We will now report, where possible, 
our own internal data as measured by Google 
Analytics to ensure an accurate picture of  
the cross platform traffic driven to our 
marketplace. We have grown our market 
share of time spent on automotive portals  
as measured by Comscore to 76% (2018: 75%), 
which is more than five times that of our 
nearest competitor. Advert views saw 
modest decline in line with broader  
market trends.

The level of live stock on our site has 
increased by 2% in the year, as the average 
number of cars on the marketplace rose to 
461,000 (2018: 453,000). The growth was 
driven by new cars, through our newly 
launched product, with a small decline in 
used car volumes which were impacted by 
supply side tightening at the beginning of the 
financial year. The average number of retailer 
forecourts using our marketplace remained 
stable, increasing slightly to 13,240  
(2018: 13,213).

Despite a tougher new car market, 
manufacturers and agencies continue to see 
the value in our marketplace to advertise 
their new cars to consumers, with spend up 
by 18%. However the short-term challenges 
faced by both of these customer types did 
impact our growth in the second half of the 
year. Our fastest growing product is InSearch 
which allows manufacturers to reach and 
influence car buyers in a highly targeted 
fashion.

We continue to invest in our data products 
and during the year we completely 
relaunched new ‘Managing’ products, Retail 
Check and Retail Accelerator (formerly 
known as i-Control). The new products 
represent a significant enhancement with 
new and improved data, analytics, design, 
reporting and goal setting. The number  
of retailer forecourts using one of these 
products at the end of the year was 3,200 
(2018: 3,000). Over 39% of trade stock is 
managed using one of these data intelligence 
solutions, which are now hosted on 
mobile-friendly platforms. We now provide 
richer valuation data and a proprietary Retail 
Rating which takes account of supply and 
demand, enabling retailers to get a more 
accurate view of how their stock will perform 
on the live retail market. Building on the 
success of its predecessor, i-Control, Retail 
Accelerator takes a retailer’s business goals 
and creates a daily action plan aligned to 
their desired stock turn and margin. It 
enables them to manage their inventory more 
effectively by constantly tracking changing 
market conditions and delivering alerts on 
valuation changes, incorrect pricing and 
ageing stock, as well as dynamic 
performance reporting to improve retailers' 
competitive position. 

As a technology business we are  
constantly improving our core platform  
and infrastructure which are key enablers  
of our approach to software and product 
development. This year we have invested in 
new public cloud-based solutions enabling 
security, resilience and importantly speed 
when it comes to releasing software. Over 
the last year we have released three times as 
many software updates, achieving 15,000 in 
the year. Using the public cloud has also 
enabled us to increase the visibility of 
application performance enabling us to 
highlight and rectify issues in applications 
quickly to avoid customer impacts.

We continue to invest in marketing to keep 
our brand front of mind with consumers, 
ensuring they are fully aware of all our 
available products to help make their 
purchase of a new or used car easier  
and a more enjoyable experience. 

Auto Trader Group plc  Annual Report and Financial Statements 2019  |  25

Strategic reportGovernanceFinancial statementsOperating and financial review continued

Financial review

Revenue

£355.1m
+8%

(2018: £330.1m)

Operating profit

£243.7m
+10%

(2018 restated: £221.3m)

Cash generated from operations

£258.5m
+13%

(2018 restated: £228.4m)

Cash returned to shareholders 

£151.1m

(2018: £148.4m)

Revenue

Retailer

Home trader

Other

Trade

Consumer Services

Manufacturer and Agency

Total

Revenue
In 2019, we saw another strong year of 
revenue growth at 8%, climbing to £355.1m 
(2018: £330.1m), predominantly through  
Trade revenue, and more specifically  
Retailer revenue, as our core business 
continued to grow.

Trade revenue – comprising Retailers, Home 
Traders and other revenue – increased by 8% 
to £304.6m (2018: £281.2m). Retailer revenue 
grew 9% to £293.0m (2018: £268.7m), driven  
by the launch of new products, our annual 
pricing event and further penetration of 
higher yielding advertising packages. 
Average Revenue Per Retailer (‘ARPR’) 
improved by £149 to £1,844 per month (2018: 
£1,695). Average retailer forecourts were 
stable, with a marginal increase in the year  
to 13,240 (2018: 13,213).

ARPR growth of £149 per month was broken 
down as follows into our three levers: price, 
stock and product.

 — Price: Our price lever contributed £50 
(2018: £43) and 34% (2018: 29%) of total  
ARPR growth. We executed our annual 
event for the vast majority of customers  
on 1 April 2018 which included a like-for-like 
price increase.

 — Stock: A small contraction in stock had  
a negative effect on ARPR growth of  
£22 (2018: positive effect of £20) and was 
-15% (2018: +13%) of total ARPR growth.  

2019
£m

293.0

10.2

1.4

304.6

28.0

22.5

355.1

2018
£m

268.7

11.4

1.1

281.2

29.8

19.1

330.1

Change

9%

(11%)

27%

8%

(6%)

18%

8%

A reduction in the number of new cars 
registered, lower volumes of pre-
registration and some consumer 
uncertainty led to a lack of used car supply 
in the market during the first half of the 
year. Retailer stock has seen some level of 
recovery through the second half of the 
year although the market is still challenging.

 — Product: Our product lever contributed £121 
(2018: £86) and 81% (2018: 58%) of total ARPR 
growth. Our annual event allowed us to 
introduce two new products, stock exports 
and profile pages, into all package levels 
and we also monetised our Dealer Finance 
product following a trial period. Since 1 April 
2018, over 5,000 retailers have opted to pay 
for the opportunity to advertise their 
finance offers against their cars, 
representing 70% of all eligible retailers. In 
addition, the penetration of our higher 
yielding Advanced and Premium advertising 
packages has continued to grow as retailers 
recognise the value of receiving greater 
prominence within our search listings. At 
the end of March, 19% of retailer cars 
advertised were on one of these levels 
(March 2018: 12%). There was also a small 
contribution from our Managing products, 
which despite re-platforming and 
continued development in the year, still saw 
growth to 3,200 customers (2018: 3,000).

ARPR levers
(£)

121

86

86

48

28

43

2017

20

2018

50

(22)

2019

Price
Stock
Product

26  |  Auto Trader Group plc  Annual Report and Financial Statements 2019

Operating profit
In the year, Operating profit grew 10% to 
£243.7m (2018 restated: £221.3m). Operating 
profit margin increased by two percentage 
points to 69% (2018 restated: 67%).

On 31 December 2018, following clearance 
from the Competition and Markets Authority, 
the Group completed its joint venture 
agreement with Cox Automotive UK Limited. 
The new combined business, called Dealer 
Auction, provides a leading digital 
marketplace for B2B transactions in  
the UK. The Group transferred Smart Buying 
(formally known as Autotrade-mail), its 
retailer-to-retailer platform, to the joint 
venture and paid Cox Automotive UK Limited 
£19.7m to hold 49% of the new entity. The 
transfer of the business, combined with the 
recognition of profits generated by Dealer 
Auction from the point of completion, had 
the following impact on Operating profit:

 — a reduction in Average Revenue Per Retailer 

('ARPR') of £3;

 — no effect on costs overall. People costs 
reduced by £0.4 million, but were offset  
by increased overheads resulting from 
amounts payable to the joint venture for 
continued access to Smart Buying for Auto 
Trader i-Control customers; and

 — the share of the profit from the joint 

venture at £0.9 million.

Operating profit

Revenue

Costs

Share of profits from  
joint ventures

2019
£m

20181  

£m Change

355.1

330.1

(112.3)

(108.8)

0.9

-

8%

(3%)

n.m

10%

Operating profit

243.7

221.3

1  2018 has been restated for the impact of IFRS 16.

Home Trader had a challenging year, declining 
11% to £10.2m (2018: £11.4m), as volumes were 
impacted by supply constraints, particularly 
in older, less expensive vehicles which are 
often traded in this segment and we saw 
some of these customers move to take up 
subscription packages. Other revenue 
increased 27% to £1.4m (2018: £1.1m).

Consumer Services revenue decreased  
6% in the year to £28.0m (2018: £29.8m). 
Private revenue, generated from individual 
sellers who pay to advertise their vehicle on 
the Group’s website, declined 7% to £20.1m 
(2018: £21.6m), impacted by a lack of supply  
in older vehicles, a greater propensity to part-
exchange (influenced by the transparency 
we have enabled for part-exchange values), 
and increased competition. Motoring 
services revenue decreased 4% to £7.9m 
(2018: £8.2m), as we discontinued a low 
yielding display product, the impact of which 
outweighed growth from our finance and 
insurance third-party partners.

Manufacturer and Agency revenue grew 18% 
to £22.5m (2018: £19.1m). The level of growth, 
which was skewed towards the first half of 
the year, was largely driven by InSearch; our 
native performance product which allows 
manufacturers to advertise new cars directly 
within our main search, providing a highly 
targeted way to influence in-market car 
buyers. In the second half of the year we  
have seen what we believe to be a transient 
impact as a result of the well documented 
uncertainties resulting from Brexit and cost 
pressures facing both car manufacturers  
and their advertising agencies.

Administrative expenses
The Group has adopted IFRS 16 ‘Leases’  
in the period, which impacts Other costs  
and Depreciation & amortisation within 
Operating profit. Property and vehicle  
rental charges are no longer included in  
other costs, and depreciation now includes 
depreciation on leased assets. Prior period 
comparatives have been restated to reflect 
these changes as the fully retrospective 
approach has been used.

Operating costs continue to be well 
controlled, with administrative expenses 
increasing by 3% to £112.3m (2018 restated: 
£108.8m).

People costs, which comprise all staff  
costs including third-party contractor  
costs, increased by 3% in the year to £56.4m 
(2018: £54.8m). The increase in people costs 
was driven primarily by underlying salary 
costs which increased due to strong 
competition for digital talent, however this 
has been partially offset by a reduction in 
average full-time equivalent employees 
(‘FTEs’) (including contractors) to 804 (2018: 
824). The number of FTEs was particularly 
impacted in the fourth quarter by the 
transfer of 15 staff to Dealer Auction, our  
joint venture with Cox Automotive UK. 
Share-based payments, including applicable 
national insurance costs of £5.9m (2018: 
£3.7m), have been included within people 
costs. The year-on-year increase in the 
share-based payment charge was due to 
leavers under the Performance Share Plan in 
2018 for which a credit was recognised in the 
prior year, and a change in the way senior 
management are remunerated. The Group 
now settles a greater proportion of the 
senior management incentive scheme in 
shares which increases the share-based 
payment charge with an offset realised 
within cash bonuses.

Marketing spend increased in line with 
revenue by 8% to £17.6m (2018: £16.3m), as we 
look to maintain and enhance our audience 
position and educate consumers on new 
products such as new car offerings and 
search by monthly payment.

Other costs, which include data services, 
property related costs and other overheads, 
remain well controlled and increased by  
2% on a like-for-like basis to £29.4m (2018 
restated: £28.7m).

Depreciation & amortisation remained 
broadly flat at £8.9m (2018 restated: £9.0m). 
Within this was depreciation of £2.0m in 
relation to lease assets (2018 restated: £1.9m).

Costs

People costs

Marketing

Other costs

Depreciation and amortisation

Total administrative expenses

1  2018 has been restated for the impact of IFRS 16.

2019
£m

56.4

17.6

29.4

8.9

112.3

20181  
£m

54.8

16.3

28.7

9.0

108.8

Change

3%

8%

2%

(1%)

3%

Auto Trader Group plc  Annual Report and Financial Statements 2019  |  27

Strategic reportGovernanceFinancial statementsOperating and financial review continued

Profit before taxation
Profit before taxation increased by 15% to 
£242.2m (2018 restated: £210.7m) following 
the Operating profit performance, a small 
reduction in net finance costs at £10.2m  
(2018 restated: £10.6m) and a one-off profit 
on disposal of subsidiary of £8.7m created  
by the transfer of our Smart Buying business 
to the joint venture, Dealer Auction.

In June 2018, the Group signed into a five-year 
£400m Syndicated revolving credit facility 
(the ‘Syndicated RCF’) to replace the 
Syndicated Term Loan and the former 
revolving credit facility. The new facility 
allows the Group greater flexibility to manage 
cash flows and allows for further reduction 
on margin payable as the Group’s leverage 
decreases further. Following the year end  
the majority of the facility has been extended 
for an additional year.

Interest costs on the new Syndicated RCF, 
the Syndicated Term Loan and the former 
revolving credit facility were £6.5m (2018: 
£6.8m) reflecting a lower level of drawn debt 
offset by a small increase in both LIBOR and 
the margin payable given the increased level 
of debt flexibility. Amortisation of debt issue 
costs of £2.8m (2018: £3.0m) included £2.2m 
of accelerated costs relating to the previous 
facility following the decision to refinance 
before the termination date of March 2020. 
Following the adoption of IFRS 16, finance 
costs relating to leases were £0.9m (2018 
restated: £0.8m).

As part of the joint venture entered into with 
Cox Automotive UK, the Group disposed of 
its Smart Buying business, Auto Trader Auto 
Stock Limited, for which it recognised a profit 
on disposal of £8.7m. The profit recognised 
on the disposal has no cash impact as 
consideration was in the form of shares in  
the newly formed Dealer Auction business.

Taxation
The Group tax charge of £44.5m (2018 
restated: £39.6m) represents an effective  
tax rate of 18% (2018: 19%) which, when 
allowing for the profit on disposal above 
which was non-taxable, is in line with the 
average standard UK rate and a reflection of 
our taxation policy to act in a responsible 
and transparent manner in all tax matters.

Earnings per share
Basic earnings per share rose by 18% to 21.00 
pence (2018 restated: 17.74 pence) based on a 
weighted average number of ordinary shares 
in issue of 941,506,424 (2018: 964,516,212). 
Diluted earnings per share of 20.94 pence 
(2018 restated: 17.68 pence) increased by  
18%, based on 944,254,998 shares (2018: 
967,912,689) which takes into account the 
dilutive impact of outstanding share awards.

Cash flow and net external debt
Cash generated from operations increased 
by 13% to £258.5m (2018 restated: £228.4m) 
and was achieved as a result of strong 
Operating profit with low working capital 
requirements and a high level of cash 
conversion driven by a particularly strong 
performance in terms of customer  
payments and collections.

Corporation tax payments totalled £42.2m 
(2018: £39.4m). Net cash generated from 
operating activities was £216.3m (2018 
restated: £189.0m).

At 31 March 2019 the Group had £313.0m of the 
Syndicated revolving credit facility drawn 
(31 March 2018: £343.0m borrowed under the 
former Syndicated Term Loan), representing 
a net repayment of £30.0m (2018: £20.0m 
repayment). Leverage, defined as the ratio 
of gross borrowings less cash to Adjusted 
underlying EBITDA, decreased to 1.19x (2018: 
1.46x). Interest paid on these financing 
arrangements was £6.6m (2018: £6.7m).

Post balance sheet event
On 5 June 2019, the Group extended the term 
for £316.5m of the Syndicated revolving 
credit facility for one year. The facility will 
now terminate in two tranches: £316.5m will 
mature in June 2024; and £83.5m will mature 
at the original termination date of June 2023.

There is no change to the interest rate 
payable and there is no requirement to settle 
all, or part, of the debt earlier than the 
termination dates stated.

Capital structure and dividends
During the year, a total of 20.2m shares  
(2018: 26.8m) were repurchased for a total 
consideration of £93.5m (2018: £96.2m) 
before transaction costs of £0.5m (2018: 
£0.5m). A further £57.6m (2018: £52.2m) was 
paid in dividends, giving a total of £151.1m 
(2018: £148.4m) in cash returned to 
shareholders.

The Directors are recommending a final 
dividend for the year of 4.6 pence per share, 
which together with the interim dividend 
makes a total dividend of 6.7 pence per 
share, amounting to £62.5m, in line with our 
policy of distributing approximately one third 
of net income. Subject to shareholders’ 

28  |  Auto Trader Group plc  Annual Report and Financial Statements 2019

Contingent liability
The Group previously reported a contingent 
liability in respect of the rate of VAT applicable 
to our insurance intermediary revenue within 
Consumer services, dating back from 2013 
onwards. As reported at the half year, in July 
2018 HMRC confirmed the Group’s treatment 
of insurance intermediary revenue for VAT 
purposes was appropriate. The Group did not 
incur any liability and the enquiry in respect of 
this matter is now closed.

Nathan Coe 
Chief Financial Officer and  
Chief Executive Officer-designate
6 June 2019

Operating profit

£243.7m
+10%

(20 18 restated: £221.3m)

Profit before taxation

£242.2m
+15%

(2018 restated: £210.7m)

Earnings per share

21.00p
+18%

(2018 restated: 17.74p)

approval at the Annual General Meeting 
(‘AGM’) on 19 September 2019, the final 
dividend will be paid on 27 September 2019 to 
shareholders on the register of members at 
the close of business on 30 August 2019.

The Group’s capital allocation policy  
remains unchanged: continuing to invest  
in the business enabling it to grow whilst 
returning around one third of net income  
to shareholders in the form of dividends.  
Any surplus cash following these activities 
will be used to continue our share buyback 
programme and to steadily reduce gross 
indebtedness.

At the 2018 AGM, the Company’s 
shareholders generally authorised the 
Company to make market purchases of up to 
94,802,631 of its ordinary shares, subject to 
minimum and maximum price restrictions.

This authority will expire at the conclusion of 
the 2019 AGM and the Directors intend to seek 
a similar general authority from shareholders 
at the 2019 AGM. The programme will be 
ongoing, and any purchases of its shares made 
by the Company under the programme will be 
affected in accordance with the Company’s 
general authority to repurchase shares, 
Chapter 12 of the UKLA Listing Rules and 
relevant conditions for trading restrictions 
regarding time and volume, disclosure and 
reporting obligations and price conditions.

Auto Trader Group plc  Annual Report and Financial Statements 2019  |  29

Strategic reportGovernanceFinancial statementsPrincipal risks and uncertainties 
Identify, evaluate and  
manage the Group’s risks

Identify, evaluate and manage the Group’s risks

The Board has carried out a robust assessment of the 
principal risks facing the Group, including those that 
would threaten its business model, future performance, 
solvency or liquidity.

This included an assessment of the likelihood and impact 
of each risk identified, and the mitigating actions being 
taken. Risk levels were modified to reflect the current 
view of the relative significance of each risk. 

The principal risks and uncertainties identified are 
detailed in this section. Additional risks and uncertainties 
to the Group, including those that are not currently known 
or that the Group currently deems immaterial, may 
individually or cumulatively also have a material effect on 
the Group’s business, results of operations and/or 
financial condition.

Focus areas that are impacted by our risks 

1    Maintain the best consumer experience for buying 

and selling vehicles

2    Create and maintain high-performing, data-

orientated teams

3    Grow ARPR in a balanced and sustainable way, by 

creating value for our customers

4     Improve stock choice, volumes, accuracy and 
transparency in both new and used vehicles 

5    Develop a more efficient way for retailers to source, 

dispose and move vehicles 

6    Extend our product offering further down the buying 

funnel, towards online transactions

30  |  Auto Trader Group plc  Annual Report and Financial Statements 2019

1. Economy, market and 
business environment

Impact

A contraction in the number of new or used car transactions  
could lead to reduced retailer profitability, leading to a fall in 
advertising spend or a contraction in the number of retailers.  
It could also lead to a reduction in manufacturers’ spend on  
digital display advertising.

There continues to be concerns about the implications surrounding 
the UK’s departure from the EU. Economic conditions, currency 
volatility and consumer confidence levels could all be adversely 
affected, with the impact likely to be greater in a no-deal scenario.  
If the prices of cars increase, as tariffs are introduced, and consumer 
confidence levels decrease, manufacturers’ appetite to supply  
cars to the UK market reduces, this could have an adverse impact on 
our business.

Changes in the year

New car sales have fallen by 3.7% during this financial year, 
compared to an 11% decline last financial year. The used car market, 
which tends to lag new car sales, has also seen a decline of 0.9%. 
However, the overall UK car parc has continued to grow as the 
number of cars registered still outweighs the number of cars that 
are scrapped each year.

We are not currently seeing evidence that consolidation by retailers 
is accelerating. The number of retailer forecourts has remained flat 
year-on-year. Advertising spend by retailers has also continued to 
grow with ARPR rising by 9%, mostly driven by adoption of our 
product innovations. 

There continues to be significant uncertainty around ongoing Brexit 
negotiations and the timing of the UK’s departure from the EU. 

Overall, this risk has slightly increased. 

Key mitigations

We monitor new and used car transactions closely, using data from 
SMMT and directly from the DVLA.

We use our own Auto Trader Retail Price Index to monitor the pricing 
trends of used cars by trade sellers. 

We continue to diversify into related and adjacent activities to 
reduce our reliance on stock and to improve the resilience of our 
business model. 

We closely manage our cost base and operate on a lean basis. 
We should be able to respond swiftly in the event of a downturn.

The Board has considered the potential implications of the UK’s 
departure from the EU, taking into account the factors above, as 
well as the time lag between the registration of new cars and the 
entry of cars into the used car marketplace and the strength of our 
value proposition.

Relevant focus areas

Change

1   2   3   4   5   6

Slight increase

 
  Read more about our Key 
Performance Indicators 
pages 20-23

2. Brand

3. Increased competition

Impact

Impact

Our brand is one of our biggest assets. Our research shows that we 
are the most trusted automotive classified brand in the UK.

Failure to maintain and protect our brand, or negative publicity that 
affects our reputation (for example, a data breach), could diminish 
the confidence that retailers, consumers and advertisers have in 
our products and services, and result in a reduction in audience 
and revenue. 

There are several online competitors in the automotive classified 
market, and alternative routes for consumers to sell cars, such as car 
buying services or part-exchange. 

Competitors could develop superior consumer experiences or 
retailer products that we are unable to replicate; or change focus to 
try to expand their range of stock and disrupt our market position.

This could impact our ability to grow revenue due to the loss of 
audience or customers, or erosion of our paid-for business model.

Changes in the year

Changes in the year

Our research shows that Auto Trader has 90% prompted brand 
awareness with consumers for new and used cars and is 
consistently voted as the most influential automotive website by 
consumers in the car buying process.

We continue to see very low levels of fraudulent and misleading 
adverts, due to additional measures and monitoring techniques 
used by our security team. 

The competitive landscape continues to develop, with new 
business models emerging. Big media players, such as Schibsted 
and Facebook, are also entering the marketplace, mostly competing 
for lower-value private sales. There has been some competitor 
consolidation during the year, and retailers and manufacturers are 
also evolving their online offerings. 

During the year we diversified our offerings which widens our 
competitive set.

We have maintained share of minutes spent on automotive 
classified sites, grown cross platform visits as measured by Google 
Analytics, and continue to increase the level of stock onsite, 
however as we widen our activities into new areas, we increase the 
number of other companies that could be considered to be 
competitors. On this basis we judge competition to have increased 
slightly during the year. 

Key mitigations

Key mitigations

We have a clear and open culture with a focus on trust and 
transparency. 

We have a dedicated customer security team, who closely  
monitor our site to identify and quickly remove fraudulent or 
misleading adverts. 

We invest in new and innovative marketing campaigns and new ways 
of engaging car buyers to continue to maintain brand awareness, 
and to change perceptions of Auto Trader to be a destination for 
new cars as well as used.

Our approach to cyber security and data protection, as described 
on page 32, helps to protect us from the adverse impact of a 
significant data breach or cyber attack.

We have the largest and most engaged audience of any UK 
automotive site. Our investment in our brand helps us to protect and 
grow our audience, to ensure that we remain the most influential 
website for consumers when purchasing a vehicle. 

We have a dedicated competitors’ working group to closely monitor 
competitor activity and regularly review this at OLT and Board level. 

We continue to invest in and develop our product offering to 
improve the value we offer to consumers, retailers and 
manufacturers. 

We work in an agile way and to date have responded quickly to 
emerging competitive threats.

Relevant focus areas

Change

Relevant focus areas

Change

1   2   3   4   5   6

No change

1   2   3   4   5   6

Slight increase

Auto Trader Group plc  Annual Report and Financial Statements 2019  |  31

Strategic reportGovernanceFinancial statements 
 
Principal risks and uncertainties continued
Identify, evaluate and  
manage the Group’s risks

4. Failure to innovate: disruptive 
technologies and changing 
consumer behaviours

5. IT systems and cyber security

Impact

Impact

Failure to develop and execute new products or technologies, or to 
adapt to changing consumer behaviour towards car buying, or 
ownership, could have an adverse impact. For example, this could 
lead to missed opportunities should we fail to be at the forefront of 
industry developments. 

As a digital business, we are reliant on our IT infrastructure to 
continue to operate. 

Any significant downtime of our systems would result in an 
interruption to the services we provide. 

A significant data breach, whether as a result of our own failures or  
a malicious cyber-attack, would lead to a loss in confidence by the 
public, car retailers and advertisers. 

This could result in reputational damage, loss of audience, loss of 
revenue and potential financial losses in the form of penalties.

Changes in the year

Changes in the year

During 2019, we introduced “deal builder”, which brings 
part-exchange guide pricing and the finance quote into a more 
integrated journey for consumers. We also launched AT Vehicle 
Check which enables dealers to check the provenance of the 
vehicles they are sourcing, and to display this to consumers thereby 
improving transparency. We have re-platformed our Managing 
products to provide more powerful data to retailers, helping them to 
manage and price stock more effectively. We have introduced a 
service by which car retailers can advertise new cars including those 
built but yet to be delivered to their physical premises.

We also launched a joint venture with Cox Automotive UK to provide 
a digital online auction model to disrupt the auction marketplace.

Overall, we are at the forefront of innovation that is happening in the 
digital automotive marketplace and therefore the risk has decreased.

The enactment of GDPR in May 2018 significantly increased the 
financial impact of a data breach. We have reviewed all processes 
that involve data collection, storage or processing, and updated 
and amended policies and processes to ensure that they meet the 
enhanced GDPR requirements.

During 2019, we have made significant progress in migrating our 
applications to the cloud, which increases the resilience of our 
systems and the security of our data. Our aim is to get all 
applications migrated to the cloud in the next two years.

The constantly evolving threat of a cyber attack means that overall 
the risk level is unchanged.

Key mitigations

Key mitigations

Continuous research into changing consumer behaviour, regular 
horizon scanning and monitoring of emerging trends, use of  
external resources where needed, and regular contact with  
similar businesses around the world.

Formal reviews of opportunities to disrupt the marketplace.

Ability to innovate and respond quickly due to our agile and 
collaborative way of working, and continuous investment  
in technology.

We have a disaster recovery and business continuity plan in place 
which is regularly reviewed and tested. This includes the use of two 
data centres and regular back ups of data. We are in the process of 
migrating to the public cloud.

We continuously monitor the availability and resilience of 
processing systems and services. If required, we can restore the 
availability of and access to systems and data in a timely manner in 
the event of a physical or technical incident.

We have dedicated security teams, including white hat hackers, and 
carry out regular penetration testing and review of threats and 
vulnerabilities. We invest in IT and security infrastructure to ensure 
our systems remain robust.

All of our employees are required to undertake annual compliance 
training which includes Information Security and GDPR.

We have two-factor verification for all our car retailers and 
employees, to access our network.

We have been PCI DSS (payment card industry data security 
standard) compliant since 2013 and use an external Quality Security 
Assessor to maintain best practice.

Relevant focus areas

Change

Relevant focus areas

Change

1   2   3   4   5   6

Slight decrease

1   2   3   4   5   6

No change

32  |  Auto Trader Group plc  Annual Report and Financial Statements 2019

 
 
  Read more about our Key 
Performance Indicators 
pages 20-23

6. Employees

7. Reliance on third parties

Impact

Impact

Our continued success requires us to attract, recruit, motivate and 
retain our highly skilled workforce, with a particular focus on 
specialist technological and data skills. Failure to do so could result 
in the loss of key talent.

We rely on third parties particularly with regard to supply of data 
about vehicles and their financing, so it is important that we manage 
relationships with, and performance of, key suppliers. If these 
suppliers were to suffer significant downtime or fail, this could lead 
to a loss of revenue from dealer customers and a loss of audience 
due to impaired consumer experience.

Changes in the year

Changes in the year

This is not a new risk for the business but has been added as a 
principal risk during 2019 as a result of an increasing number of our 
products and services depending on data from suppliers.

Employee engagement remains high, with 92% of employees 
completing our engagement survey saying they are proud to work at 
Auto Trader. Our Glassdoor rating based on anonymous reviews is 
4.5 out of 5.

The Remuneration Committee carried out a review of our long-term 
incentive plans, and introduced a new Single Incentive Plan for 
senior executive and key staff.

In preparation for the changes to the 2018 Corporate Governance 
Code, we have established a new employee engagement forum 
which will liaise with the Board to ensure we understand the views  
of our workforce.

Overall, this risk remains unchanged.

Key mitigations

Key mitigations

We use long-term incentive plans for our senior and key staff, which 
are currently of material value to those in the schemes. 

Where possible, we limit reliance on a single supplier to reduce 
potential single points of failure.

We carry out active succession planning and career development 
plans to retain and develop our executives. Talent development is 
now part of the Terms of Reference of the Nomination Committee.

Contracts and service level agreements are in place with all key 
suppliers. New relationships go through a robust procurement and 
legal review process, and are subject to regular review. 

We have a strong, values-led culture which is embedded through 
recruitment, induction, training and appraisal processes.

We carry out employee engagement surveys and closely monitor 
Glassdoor ratings. We have regular business updates, networks, 
guilds and an all-employee annual conference.

We carry out due diligence on our key suppliers and partners at the 
onset of the relationship and throughout the life of these 
relationships. This includes financial viability, resilience and 
alignment with our values and culture. 

We seek to develop strong commercial relationships with our 
partners and regularly explore ways of working together even more 
effectively. We monitor the performance of partners and suppliers 
to ensure continued quality and uptime. 

Relevant focus areas

Change

Relevant focus areas

Change

1   2   3   4   5   6

No change

1   2   3   4   5   6

Increase

Auto Trader Group plc  Annual Report and Financial Statements 2019  |  33

Strategic reportGovernanceFinancial statements 
 
Principal risks and uncertainties continued
Viability statement
In accordance with Provision C.2.2 of the 2016 UK Corporate  
Governance Code, the Directors have assessed the prospects  
and viability of the Group over a period significantly longer than  
12 months from the approval of these financial statements.

Assessment of prospects
The Board has determined that a period of 
three years to March 2022 is the most 
appropriate period to provide its viability 
statement due to:

 — it being consistent with the Group’s rolling 
three-year strategic planning process;

 — it reflects reasonable expectations in 
terms of the reliability and accuracy of 
operational forecasts;and

 — projections looking out further than three 

years become significantly less meaningful 
given the pace of change in the digital 
automotive market.

The Group’s overall strategy and business 
model, as set out on pages 12 to 19, are central 
to assessing its future prospects.

As such, key factors likely to affect the future 
development, performance and position of 
the Group are:

 — Data and technology: continuous 

investment is made in developing platform 
technologies which leads to improvements 
for consumers, retailers and manufacturers;

 — Market position: the Group has the largest 

and most engaged audience of any UK 
automotive site and is the most influential 
website a consumer visits when purchasing 
a vehicle; and

 — People: continued success and growth are 
dependent on the ability to attract, retain 
and motivate a highly skilled workforce, 
with a particular focus on specialist 
technological and data skills.

The Group’s prospects are assessed 
primarily through its strategic planning 
process. This process includes an annual 
review of the ongoing plan, led by the Group 
CEO and CFO/CEO-designate through the 
Operational Leadership Team and in 
conjunction with relevant functions.  
The Board participates fully in the annual 
process and has the task of considering 
whether the plan continues to take 
appropriate account of the external 
environment including technological,  
social and macroeconomic changes.

The output of the annual review process  
is a set of objectives which the Group 
determines to be its focus areas, an analysis 
of the risks that could prevent the plan being 
delivered, and the annual financial budget. 
The latest updates to the plan were finalised 
in March 2019, which considered the Group’s 
current position and its prospects over the 
forthcoming years.

Detailed financial forecasts that consider 
customer numbers, stock levels, ARPR, 
revenue, profit, cash flow and key financial 
ratios have been prepared for the three-year 
period to March 2022. Funding requirements 
have also been considered, with particular 
focus on the ongoing compliance with the 
covenants attached to the Group's 
Syndicated RCF.

The first year of the financial forecasts forms 
the Group’s 2020 annual budget and is 
subject to ongoing review through the year. 
The second and third years are prepared in 
detail and are flexed based on the actual 
results in year one. Progress against financial 
budgets and focus areas are reviewed 
monthly by both the Operational Leadership 
Team and the Board.

This control measure is in place to prevent 
and mitigate the impact of factors that may 
affect the Group’s prospects.

Assessment of viability
The output of the Group’s strategic and 
financial planning process detailed previously 
reflects the Board’s best estimate of the 
future prospects of the business. To make the 
assessment of viability, however, additional 
scenarios have been modelled over and 
above those in the ongoing plan, based upon 
a number of the Group’s principal risks and 
uncertainties which are documented on 
pages 30 to 33. These scenarios were overlaid 
into the plan to quantify the potential impact 
of one or more of these crystallising over the 
assessment period.

While each of the Group’s principal risks has 
a potential impact and has therefore been 
considered as part of the assessment, only 
those that represent severe but plausible 
scenarios have been modelled through the 
plan. These were:

Scenario 1: Reduction of stock on the Auto 
Trader marketplace
Link to risk – Economy, market and business 
environment, Increased competition, Failure 
to innovate: disruptive technologies and 
changing consumer behaviour.
Macroeconomic factors such as consumer 
confidence have an impact on the number 
of new and used car transactions that occur  
in the UK and therefore may impact retailer 
and manufacturer profitability. A contraction 
in the number of new and used car transactions 
when coupled with failure to innovate new 
products in order to grow ARPR in a sustainable 
way, could lead to retailers reducing their 
advertising spend in favour of competitors.

This scenario assumes a shock reduction in 
live car stock around a pricing event. The 
number of retailers advertising stock with  
the Group was assumed to reduce in a short 
space of time with further reductions in the 
year after the shock event. No cost savings 
were assumed.

Scenario 2: Data breaches
Link to risk – IT systems and cyber security, 
Brand.
The impact of any regulatory fines has been 
considered. The biggest of these is the 
General Data Protection Regulation (‘GDPR’) 
fine for data breaches, which was enacted  
in May 2018. This scenario assumes a data 
breach resulting in the maximum fine, 
coupled with a significant level of 
reputational damage to the Group’s brand. 
A severe reduction in revenue was modelled 
through each of the Trade, Consumer 
Services and Manufacturer and Agency 
areas. Marketing costs were increased to 
model a potential need to increase traffic.

The scenarios above are hypothetical and 
severe for the purpose of creating outcomes 
that have the ability to threaten the viability 
of the Group; however, multiple control 
measures are in place to prevent and mitigate 
any such occurrences from taking place.

The results of the stress testing 
demonstrated that due to the Group’s 
significant free cash flow, access to the 
Syndicated RCF and the Board’s ability to 
adjust the discretionary share buyback 
programme, it would be able to withstand  
the impact and remain cash generative.

Viability statement
Based on their assessment of prospects and 
viability above, the Directors confirm that 
they have a reasonable expectation that the 
Group will be able to continue in operation 
and meet its liabilities as they fall due over 
the three-year period ending March 2022.

Going concern
The Directors also considered it appropriate 
to prepare the financial statements on the 
going concern basis, as explained in the Basis 
of preparation paragraph in note 1 to the 
financial statements.

34  |  Auto Trader Group plc  Annual Report and Financial Statements 2019

i

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Corporate social 
responsibility

We take our corporate social responsibilities seriously  
and are constantly looking at what we can implement  
to continue to make a difference. 

Our CSR strategy is focused on ‘Making   
a Difference’ and comprises three key 
strands: making a difference to our people 
and culture; making a difference to our 
communities; and making a difference to  
the industries in which we operate.

A key business strategic focus is to become 
the UK’s most admired digital business and 
we all agree that to achieve this we must 
make a difference to our colleagues, to our 
customers, to consumers and to wider 
society. We have built a digital culture, that  
is values-orientated, customer-centric, 
data-driven, and also underpinned by 
creating a diverse and inclusive workforce. 

Our values reflect our culture and 
commitment to make a difference

Our values

Be determined
We are passionate about our customers, 
showing stamina and resilience, and have  
the conviction to do the right thing. We will 
roll up our sleeves to get the job done.

Be reliable
We are outcome-oriented and we do what 
we say we will do. We perform under 
pressure and have a strong work ethic.

Be courageous
We are bold in our thinking, overcoming  
fears, challenging convention and embracing 
change.

Be humble
We are open, honest, approachable and  
we treat each other fairly. We recognise 
success in ourselves and others but admit 
and learn from mistakes.

Be curious
We are always learning. We question why,  
we search for better ways, ask questions  
and actively listen.

Be community- minded
We look after each other, respect  
diversity and advocate inclusion. We are 
committed to making a difference to the 
communities around us and think of 
 others before ourselves.

Auto Trader Group plc  Annual Report and Financial Statements 2019  |  35

 
 
Corporate social responsibility continued

Making a 
difference  
to our people  
and culture 

Our employees
People are the Group’s most valuable 
resource, so we have built a business  
that puts people at the heart of 
everything we do. Our success at 
Auto Trader is down to the diverse  
talent of innovative, courageous, 
talented and determined people. 

We value our people and their  
opinions. Therefore, we organise  
an annual employee conference  
where all colleagues get the chance 
 to get together to celebrate our  
achievements but also to hear the 
 latest strategic thinking and priorities. 
We also hold regular business and 
financial updates throughout the  
year to keep employees informed of  
the Group’s performance and  
priorities as well as giving them the  
opportunity to contribute with 
questions and ideas.

2019

92%

of our people feel proud  
to work for Auto Trader

Employee engagement and recognition
We conducted another employee 
experience survey and achieved a response 
rate of 91% of our total workforce. Overall 
engagement remains positive with 92% 
(2018: 90%) of our people feeling proud to 
work for Auto Trader and 89% (2018: 88%) 
saying they would recommend us as a great 
place to work. Our Glassdoor rating based  
on 250 anonymous reviews is 4.5 out of 5. 
There were also areas to improve across our 
different Tribes and our senior leaders have 
taken actions to enhance the employee 
experience based on the results of the 
survey which have resulted in workshops to 
produce action plans. We also hold regular 
checks throughout the year that allow our 
teams to spend time together in an open  
and secure environment to discuss how they 
feel in the workplace and how we are doing 
against our key areas of improvement as  
well as a six-month pulse survey.

For the third year running, we participated in 
and joined the “Sunday Times Top 100 Best 
Companies to Work for” and we achieved a 
two-star “outstanding” rating.

Every year we host an annual benefits 
roadshow, bringing together all of our benefit 
providers, to really showcase the great 
benefits we have to offer. Our “Incredible 
Benefits” platform allows employees to 
access all the benefits offered at Auto Trader 
in one place, enabling them to tailor their 
benefits package to meet their own specific 
needs. It is evident that our employees place 
a lot of value in the benefits on offer with 98% 
of employees having one or more benefits  
in place. This year, our company funded 
healthcare benefit of either Private Medical 
Insurance (employee level) or Health 
Cashplan (up to family level) remained  
very popular. We also have a wide range of 
voluntary benefits that our employees  
have the flexibility to choose from  
including: critical illness, dental insurance 
and any time benefits such as travel loans 
and cycle to work schemes.

Our 2015 Save as You Earn (SAYE) scheme 
reached maturity at the end of 2018 and the 
introduction of the SAYE 2018 scheme saw 
over 50% of employees join the scheme.  
This year we have also introduced employee 
friends and family manufacturer discounts 
from the likes of BMW and Nissan and now 
offer independent mortgage advice for  
all employees.

36  |  Auto Trader Group plc  Annual Report and Financial Statements 2019

Training and development
Investing heavily in the development of  
our people remains a key focus for our 
business. All new starters are given a great 
start to their careers with us through a 
comprehensive onboarding programme 
which includes a three-day induction that 
allows them to understand the core values  
of our business and help achieve a one-team 
culture.

Everyone is responsible for their own career 
and personal development at Auto Trader. 
We aim to have quarterly development 
conversations and personal development 
plans with people leaders that provide an 
opportunity to reflect and ensure we  
remain successful in the future. 

Our people managers take part in the 
Practical People Leadership Programme 
(PPLP) and our senior leaders take part in the 
Leadership Development Programme (LDP), 
both aimed at developing well rounded 
leaders that will drive the future of 
Auto Trader.

We are all unique and have different needs  
as well as learning styles, so we offer a  
variety of learning initiatives that are a 
mixture of workshops, bitesize sessions, 
on-the-job solutions, the chance to attend 
and participate in conferences, coaching and 
mentoring, online learning and professional 
qualifications. Our Learning & Development 
team has experts specialising in various 
fields including: personal; career; leadership; 
systems; business-related training; and 
coaching and mentoring. We also utilise 
external experts to bring insight and 
knowledge into our organisation 
when required.

Investing heavily in the  
development of our  
people remains a key  
focus for our business.”

Employee wellbeing
Our objective is to retain and maintain a 
healthy and happy workforce, so we need  
to constantly have a culture that energises, 
motivates and promotes resilience.

We’ve always been committed to making 
Auto Trader a great place to work and we 
continuously strive to provide the best 
support, guidance and benefits to make this 
a great environment for everyone to thrive.

We treat our people as individuals and 
appreciate that everyone has their own 
unique set of circumstances and challenges 
around wellbeing. Consequently, we have 
consciously built our wellbeing strategy 
around three core pillars: mental; physical; 
and financial wellbeing. Approaching health 
from a holistic perspective helped us derive 
the concept of having “more good days 
at work”.

We want to provide the tools, support and 
guidance for each individual to have more 
good days whether that be utilising our 
incredible benefits such as private medical 
insurance, or a discounted gym membership 
through our Auto Trader discount site, to 
requesting to speak to one of our 20 newly 
qualified Mental Health First Aiders.

In addition to these supportive services, we 
recently focused on developing our People 
Leads, specifically in the challenges around 
mental ill health. We wanted to equip our 
managers with the knowledge to spot the 
signs and symptoms of mental health issues 
and give them the confidence to guide their 
people towards appropriate support. The 
Mental Health First Aiders act as a support  
to the wider business in this area.

To support our financial wellbeing strand,  
we partnered with a mortgage broker who 
offered free, no obligation one-to-one 
mortgage advice sessions to anyone looking 
to get on the property ladder. To make this 
advice even more accessible, the service is 
offered either face to face, via online video 
call, or telephone appointments, meaning 
getting an appointment is really easy no 
matter where you are. We also launched the 
incredibly popular Virgin Pulse 100 Day Global 
Challenge to motivate people to get moving 
through monitoring their daily step count via 
a fitness tracker. The challenge sees teams  
of seven work together to ‘walk’ around the 
virtual globe and encourage healthy 
competition on an organisational leader 
board, whilst offering practical tips and 
advice on a range of topics from nutrition  
and sleep, to mindfulness.

Auto Trader Group plc  Annual Report and Financial Statements 2019  |  37

Strategic reportGovernanceFinancial statementsCorporate social responsibility continued

Diversity is the 
mix, inclusion  
is getting the  
mix to work  
well together.”

Making a difference to 
diversity and inclusion 

Striving to make Auto Trader an inclusive 
employer where diverse people can enjoy 
fulfilling careers, while making a positive 
contribution to the communities we  
operate in, remains a strategic priority for  
our business. Our dedicated Diversity  
& Inclusion working group has been 
committed for the past three years to design 
and deliver a comprehensive strategy 
concentrating on all diversity strands with  
a focus on: LGBT+; gender equality; disability 
and neurodiversity; and BAME.

Diversity for everyone at Auto Trader means 
respect for and appreciation of differences 
in: gender identity and expression, age, sexual 
orientation, disability, race and ethnic origin, 
religion and faith, marital status, social, 
educational background and way of thinking. 
We believe that inclusion is a state of being 
valued, respected and supported for who you 
are. Diversity is the mix, inclusion is getting the 
mix to work well together. 

Colleagues from across the business  
and our employee working groups have 
continued to achieve positive results against 
their commitments. 

All new starters participated in one-day 
workshops focusing on creating a common 
understanding of D&I as well as exploring 
participants’ unconscious biases and how 
they can impact their own behaviour and 
relationships with other people inside and 
outside of work. They also met all of our 
employee working groups and got an update 
on how they can actively get involved in 
delivering our strategy. We again extended 
the invite to customers and partners who 
participated in the workshop and took some 
of the learnings back to their own 
organisations.

Our employee groups and networks (Family 
Network, Women’s Network; photography, 
book, board game, running and film clubs) 
continue to bring our colleagues together in 
line with our philosophy that inclusion will be 
achieved by respecting each other’s 
differences but concentrating on finding 
common ground.

LGBT+ 
We took part in the Stonewall Index 
benchmarking and moved up the rankings by 
more than 100 places compared to last year 
after making significant progress including 
reviewing our policies and processes while 
improving the employee experience of 
LGBT+ colleagues. 

In August, more than a hundred of our 
employees took part in the Manchester Pride 
Festival parade and we were awarded “Best 
Corporate Entry” for the third consecutive 
year, recognising our passion for creativity. 
We also sponsored the film “Invisible 
Women” as part of the Superbia culture 
festival; a short documentary charting the 
last 50 years of Manchester LGBT+ history 
through the personal story of two incredible 
women. As part of our commitment to make a 
difference to the community we have 
sponsored community groups and charities, 
including Manchester Frontrunners and the 
George House Trust, who aim to support 
LGBT+ people across the region.

Disability & Neurodiversity
This year we have launched our Disability & 
Neurodiversity Employee Network led by 
disabled and neurodiverse colleagues, as 
well as allies. The network is working towards 
creating a more accessible and inclusive 
environment and supporting the work we are 
doing with various charities including Action 
on Hearing Loss and the Leonard Cheshire 
Disability. We continue being part of the 
Department of Work and Pension Disability 
Confident Employer Scheme and are 
progressing towards achieving the Disability 
Leader level in 2019 following the completion 
of an external audit by the Clear Company.

We remain committed to supporting 
disabled and neurodiverse employees, and 
those who become disabled during their 
employment with us. Recognising that 
everyone is unique, we provide the right 
support to ensure they continue to realise 
their full potential at work and develop their 
careers with us. This year we have also added 
more support and education for managers of 
disabled and neurodiverse colleagues.  

90%

of our women are proud  
to work for Auto Trader

55%

of graduates who joined us  
last year were women

38  |  Auto Trader Group plc  Annual Report and Financial Statements 2019

An example of this are workshops on autism, 
dyslexia and hearing loss that we have run 
throughout the year.

Our dedicated resourcing team is actively 
reaching out to disabled and neurodiverse 
candidates and welcomes their applications 
for employment. They take great care in 
making reasonable adjustments during the 
assessment process according to the needs 
of each individual, to ensure that they can 
perform at their best.

BAME
A year ago, a working group comprising both 
BAME (Black, Asian, and Minority Ethnic) and 
non-BAME representatives was established 
in order to celebrate multi-culturalism, 
encourage inclusivity, and not exclusivity. 
The group committed to raising awareness 
of BAME within the business, supporting 
the BAME community and helping with 
the recruitment and retention of BAME 
individuals. As well as running a series of 
internal events for employees, the group 
also held an external event in conjunction 
with Inclusive Companies during Black 
History Month which was open to local 
businesses in the Manchester area. This 
event coupled with a social media takeover 
for the month really began to highlight the 
importance of BAME to both Auto Trader 
employees and the wider community.

We are pleased to report that the number of 
those who identify themselves as BAME has 
increased slightly from 13% to 14% in the year. 
However, although this is encouraging, the 
numbers don’t represent wider society and 
so we will continue to focus on driving 
initiatives to continue to positively influence 
an upward trend of BAME individuals at 
Auto Trader.

Gender
People can experience barriers based on 
their gender as well as other diversity 
characteristics simultaneously, so we have 
changed our approach to address this. Our 
Auto Trader Women’s Network is a working 
group of men and women hosting events 
focusing on supporting gender balance. 
Within this, we have focused on helping 
women to be resilient in the workplace, 
building their own personal brand, as well as 
launching a book group and support network.

We have established an internal mentoring 
and coaching community, launched earlier 
this year as part of the Auto Trader Women’s 
Network. We have sponsored three of our 
women colleagues to become qualified 
coaches so that they can support our people 
with their personal and professional career 
development.

Our annual Employee Engagement Survey 
answered by 91% of our workforce has provided 
positive evidence about the experience of our 
women colleagues in Auto Trader. 96% of our 
women are proud to work for Auto Trader, 90% 
of our women would recommend Auto Trader 
as a great place to work, and 85% of our women 
said they received support from people at 
work when they need it.

In the 12 months to December 2018 women 
have successfully secured 44% of all internal 
vacancies. Our external recruitment efforts 
remain successful and 46% of all external job 
offers have been accepted by women who 
have joined us. 55% of our graduates and 60% 
of our apprentices who joined us last year 
were women. We also introduced a 
“re-training” programme for people who 
want to change their career to digital and 60% 
of participants are women.

Gender pay gap
When it comes to our gender pay gap we have 
followed the government’s legislation in 
terms of reporting on those who identify as 
men or women, which in itself is a shame as 
those gender definitions don’t include those 
who identify as non-binary. We have made 
progress and improved in all areas since last 
year, and although a gap still exists, we are 
working hard to address it. The mean hourly 
gender pay gap for Auto Trader Group was 
12% (2018: 15%) while the median gap was 13% 
(2018: 18%). This gap is not about inequality of 
pay. We are confident that men and women 
are paid equally across the business for 
comparable roles. Our gender pay gap arises 
from under-representation of women in 
certain highly paid functions, including 
technology and other STEM related roles,  
as well as under-representation of women  
in leadership roles. 

We won’t be satisfied until we reach parity, 
and therefore remain dedicated to 
eliminating the gender pay gap completely. 
Our commitment that everyone has equal 
opportunities to reach their full potential 
remains in line with our focus to welcome 
more women into our business and to offer 
them exciting careers.

Gender diversity
We are committed to more women at senior 
management level and throughout the 
organisation. This is particularly prevalent in 
parts of the business where women are 
currently under-represented, such as 
technology. Throughout most of the year,  
50% of our Operational Leadership Team 
(‘OLT’) were women, and we were delighted 
to be able to promote Le Etta Pearce to Chief 
Executive Officer of our new joint venture 
with Cox Automotive UK, which meant  
that she leaves our OLT to take up this 
opportunity. At the end of our financial year, 
42% of our OLT were women, and 36% of the 
OLT’s direct reports were women.

Men Women

Men 
 as % of 
total

Women 
as % of 
total

4

7

69

488

2

5

38

311

67%

58%

64%

61%

33%

42%

36%

39%

Board

OLT 1

OLT direct 
reports

Total 
Company

1  Senior managers for the purpose of s.414C of the 

Companies Act 2006 (Strategic Report and Directors’ 
Report) Regulations 2013.

Auto Trader Group plc  Annual Report and Financial Statements 2019  |  39

Strategic reportGovernanceFinancial statementsCorporate social responsibility continued

Making a difference  
to our communities 

We have a dedicated team of colleagues 
from across our business who are 
committed to driving our Make a Difference 
strategy, which aims to maximise the 
support and impact we provide to the 
communities in which we operate.

The Auto Trader Community Fund powered 
by charity Forever Manchester considers 
applications and awards up to £1,000 to 
community groups and grassroots  
projects across Greater Manchester. The 
Community Fund also supports projects 
with the Kings Cross Saint Pancras 
Community Association. This year, the  
Fund has donated £75,000 to various local 
groups, in both cities, that bring people 
together and empower them to create 
sustainable changes in their lives.

Donations from Auto Trader directly to  
other charities totalled an additional  
£100K through our “AT Sponsorships” 
initiative which provides match-funding  
to employees, customers and partners  
who were fundraising for charities that  
are close to their hearts. 

Also, this year we decided to replace 
corporate Christmas gifts to customers 
 with donations to charities of their choice. 
Our Give as You Earn scheme participation 
has reached 16% of our total workforce and 
£90,000 was donated to various charities  
by our colleagues.

But making a difference extends to 
more than donating money. 45% of our 
colleagues have utilised one of our 
Incredible Benefits, two optional 
volunteering days, to support worthy 
causes across the UK. They have 
collectively offered 467 volunteering  
days to try and battle food poverty, 
renovate green spaces and provided 
coaching and mentoring. The participants 
of our Leadership Development 
Programme took part in Ideathon; joining  
a mix of leaders from some of the most  
exciting organisations worldwide, 
collaborating to solve a live strategic 
challenge for the CEO of a 
 leading charity.

Our offices and colleagues
As a digital business, with offices in 
Manchester, London and Dublin, we believe 
our environmental footprint is small. 
Nevertheless, we actively encourage our 
colleagues to consider their individual and 
our collective environmental impact. We 
therefore operate recycling systems in the 
offices, established with local authorities, 
and we have no waste bins by desks which 
encourages the amount of recycling we do. 
As an online business, we naturally work in a 
near paperless environment. During the year 
we reduced the number of printers in all our 
offices from seven to four. However, we 
recognise that our responsibilities do not 
stop with how we operate internally, and we 
encourage all our customers, business 
partners and suppliers to use online records 
and reduce printing, especially emails.

£212,000

donated to charity in 2019

40  |  Auto Trader Group plc  Annual Report and Financial Statements 2019

We continue to develop our marketplace to 
ensure we provide consumers with as much 
information about different cars as possible, 
to reduce the need for them to physically 
view multiple cars, therefore reducing the 
need to travel.

Last year, we started a sustainability working 
group, set up by our employees to educate 
and encourage sustainability. The group held 
a week-long sustainability and climate 
change project to showcase the need to be 
more environmentally minded. The group has 
implemented several initiatives across the 
year, such as: reducing single-use drink items 
including giving away re-usable bottles and 
coffee cups to our employees; offering a 10p 
discount on reusable coffee cups in our 
Manchester staff canteen; offering plastic 
bag reusing points in all locations; and 
removing plastic milk containers in the 
London office (so far saving 501 containers 
from going to landfill). The group’s 
achievements were recognised when one  
of the group was selected to be part of the 
Edie 30 under 30, which highlights the next 
generation of sustainability leaders.

Our UK offices are both graded highly by the 
BREEAM standard; Kings Cross in London 
achieved an “outstanding” rating and our 
Manchester office an “Excellent” rating.  
We decided to re-fit our London office in the 
last year and it now features more video 
conferencing rooms, which facilitates 
cross-office collaboration as well as 
reducing the need for employees to travel 
between offices as frequently.

We continue to use Fruitful Office to deliver 
fruit to our offices each week. Fruitful Office 
plants one tree in Malawi for every order of 
breakfast fruit they receive. Last year 1,966 
trees were planted on behalf of Auto Trader, 
helping the organisation to mitigate the 
effects of global warming and deforestation 
and providing incomes to local communities.

Health and safety
Maintaining a safe working environment for our 
employees, customers and visitors and anyone 
affected by our business’s activities is very 
important to us. It is therefore our policy that all 
of the Group’s facilities, products and services 
comply with applicable laws and regulations 
governing safety and quality. During the year, 
there were no major injuries reported under the 
Reporting of Injuries, Diseases and Dangerous 
Occurrences Regulations.

Total CO2 emissions FY19

Scope 1

Manchester

London

Scope 2

Total

Revenue

Carbon intensity

Year-on-year change

1  Tonnes of carbon dioxide equivalent.
2  Absolute carbon emissions divided by revenue in millions.

FY19

FY18

FY17

FY16

263

213

44

258

521

355.1

 1.47 

-34%

390

281

60

340

731

330.1

 2.21 

-26%

491

361

76

437

928

311.5

 2.98 

-17%

565

357

88

445

1,010

281.6

 3.59 

Auto Trader is required to measure and  
report its direct and indirect greenhouse  
gas (‘GHG’) emissions by the Companies Act 
2006 (Strategic Report and Directors’ Report) 
Regulations 2013. The greenhouse gas 
reporting period is aligned to the financial 
reporting year. The methodology used to 
calculate our emissions is based on the 
financial consolidation approach, as  
defined in the Greenhouse Gas Protocol,  
A Corporate Accounting and Reporting 
Standard (Revised Edition). Emission  
factors used are from UK government  
(‘BEIS’) conversion factor guidance for  
the year reported.

The report includes the ‘Scope 1’ (combustion 
of fuel) in relation to company cars and ‘Scope 
2’ (purchased electricity and gas) emissions 
associated with our offices. We have chosen 
to include the emissions associated with 
leased company cars in Scope 1, as we are 
responsible for these emissions. 

We have chosen to present a revenue 
intensity ratio as this is a relevant indicator of 
our growth and is aligned with our business 
strategy. The reduction in our GHG emissions 
is due to a reduction in the fuel emissions 
from our company car fleet, as the fleet has 
reduced. We have also reduced the amount 
of electricity we use, and this coupled with  
a decrease in BEIS conversion factors has 
also contributed to our Scope 2 reduction. 

Auto Trader Group plc  Annual Report and Financial Statements 2019  |  41

Strategic reportGovernanceFinancial statementsCorporate social responsibility continued

Making a 
difference  
to our  
industries 

Our Make a Difference strategy  
extends to ensuring we support  
the wider technology, automotive,  
advertising and creative industries.

We are customer-centric and 
consumer-orientated which means we 
are relentlessly focused on developing 
new products that will add value to our 
retailer and manufacturer customers,  
as well as constantly developing our 
marketplace to ensure consumers  
get a great experience whether they  
are looking to buy or sell a car.

We take pride in our collaborative  
work with partners from across the 
automotive and media industries as  
well as with recruitment businesses  
who share our commitment in driving 
greater diversity across industry. 

We continue to promote Science, 
Technology, Engineering, and  
Maths (STEM) careers, through our 
education outreach activities. 

30%

Our ambition is to fill at  
least 30% of key leadership 
positions in automotive  
with women by 2030

The automotive industry
Last year we worked with recruitment 
specialists, Ennis & Co., to co-host a diversity 
and inclusion event at our London offices, 
where circa. 80 HR Directors and senior 
executives from some of the industry’s 
largest retailers, manufacturers and trade 
bodies came together to share ideas, 
experiences and best practice. The event 
was followed by an in-depth whitepaper 
developed by our Auto Trader colleagues 
which explored the cultural and economic 
benefits of attracting and retaining a  
diverse workforce.

We formed a new partnership with the UK 
Automotive 30% Club, which was created 
with the ambition of filling at least 30% of key 
leadership positions in automotive with 
women by 2030. We are sponsoring a series 
of events and thought leadership discussions 
throughout 2019, helping the Club drive  
its ‘30 by 30’ strategy.

We believe that supporting our industry 
shouldn’t be limited to the board room  
and conferences. 

That’s why last year we once again took part 
in the annual Bangers 4 Ben charity drive, 
which saw some of our colleagues race 
across Europe in an old ‘banger’ alongside 
other industry partners, colleagues and 
friends. The race raised funds for the 
automotive industry’s official charity 
organisation, Ben.

With over 40 years’ heritage and with a 
privileged position at the very heart of the  
UK automotive industry, we take our position 
seriously. We actively celebrate and recognise 
the best performing retailers each year, at our 
annual Auto Trader Retailer Awards event. 
Now in its 11th year, we hosted 130 of the best 
performing retailers to share the latest 
insights and to award their successes. The 
awards are used by retailers to promote their 
businesses to consumers on our marketplace.

Leading the industry, sharing ideas, and 
inspiring change and action are at the heart 
of our work with our retailer customers. 
Through our masterclasses, conferences, 
webinars, in-house discovery days and 
award events we share the latest consumer 
trends, best practice advice and insights 
gleaned from our data to help shape the 
future of the industry. 

5,000

Retailers attended one of 
our best practice events, 
masterclasses or webinars

42  |  Auto Trader Group plc  Annual Report and Financial Statements 2019

We’re proudly 
sponsoring the Digital 
Her Roadshow which 
aims to showcase  
digital careers and 
inspire Year 8 girls 
into STEM subjects.”

Over 5,000 retailer customers or industry 
figures joined us for one of these sessions.

The technology industry
We have 26 STEM Ambassadors and 
volunteers throughout the business who 
provide talks and workshops to schools and 
colleges, including running “Code Clubs” to 
teach younger students how to code. Over 
the past year we have also: hosted digital 
insight days for students and teachers; 
hosted Continuous Professional 
Development activities; brought the 
curriculum to life with guest lessons/ talks; 
and delivered digital career insight events for 
careers advisors. We’re proudly sponsoring 
the Digital Her Roadshow which aims to 
showcase digital careers and inspire Year 8 
girls into STEM subjects. We have also 
partnered with Hey Girls, a social enterprise 
focused on eradicating period poverty.  
We're gifting each school we meet through 
the Digital Her programme with boxes of 
sanitary protection as we believe that no girl 
should miss out on education due to lack of 
sanitary protection.

We’ve also joined the Enterprise Advisor 
Network and have an Enterprise Advisor 
partnered with a local school. We are 
supporting them by using our professional 
network and industry knowledge to help 
develop and implement an effective strategy 
that puts opportunities with local employers 
at the heart of a young person's education.

Following the success of the past three  
years we continue to participate in the 
“Change 100” programme organised by  
the Leonard Cheshire Disability and  
offered four summer placements to  
disabled students in our Manchester  
and London offices.

We've hosted and supported many 
conferences and events over the past  
year. From Tomorrow’s Tech Leaders, an 
event designed to encourage young  
women into the technology industry, to 
Upfront and UX in the City, major technical 
conferences in Manchester. As part of our 
ongoing commitment to the surrounding 
communities, we purchase ‘diversity  
tickets’ where possible. This gives 
underrepresented groups the opportunity 
to attend conferences and events they 
otherwise wouldn’t have the chance  
to go to.

To support the arts and design in Manchester 
we continue our partnership with HOME  
arts centre. We supported various initiatives 
including the PUSH festival of fresh creative 
experiences from the North West showcasing 
some of the most exciting film, theatre and 
visual arts from the region.

Auto Trader Group plc  Annual Report and Financial Statements 2019  |  43

Strategic reportGovernanceFinancial statementsCorporate social responsibility continued

Being a 
responsible 
business 

Auto Trader believes in promoting trust 
and fairness in our marketplace and this 
has become part of the way we work 
across the organisation. We aspire to be 
the UK’s most admired digital business 
and we want that admiration to come 
from employees, suppliers, partners  
and customers alike. 

The only way to deliver the best 
experience for our consumers and the 
best services for our customers – and  
do the right things by our people – is to 
approach things in the right way. We  
have established policies, procedures 
and training to ensure that everyone  
at Auto Trader knows that they must 
behave professionally, ethically  
and legally; treating people with 
decency and respect.

We promote a culture of compliance  
and shared responsibility by providing 
advice and information to keep our 
employees, consumers and  
customers smart, safe and secure. 

Maintaining a trusted marketplace
Buying or selling a car should be a pleasant 
and hassle-free experience‚ and should  
be transparent and fair. At Auto Trader we  
do everything we can to make sure that's  
the case. 

We put the consumer at the heart of 
everything we do. By introducing tools such 
as Price Indicator, Dealer Reviews and 
Monthly price search, we improve the 
transparency of the consumer’s car buying 
journey and of the whole marketplace. 

Consumers trust Auto Trader to show genuine, 
accurate adverts when they search for 
vehicles. We have a dedicated customer 
security team working seven days a week, who 
monitor our site to identify adverts that are 
potentially fraudulent or misleading, whether 
that be a misleading price or inaccurate 
mileage in their advert. We also have 
functionality to enable users of our site to 
report a misleading advert whilst they are 
searching, which we then investigate and, if 
necessary, remove from the site. Our online 
Safety and Security area offers tips, checklists 
and advice to help car buyers and car owners 
stay safe when using our platform. Over 10 
years ago, we founded the Vehicle Safe 
Trading Advisory Group (VSTAG), an industry 
forum created to reduce online vehicle crime 
and help protect buyers and sellers of 
pre-owned vehicles from fraud. VSTAG brings 
the UK's leading online car sales companies 
together with advisors from the Metropolitan 
Police, Get Safe Online and Action Fraud. 

Customers and consumers trust our 
platform, and we invest to keep it secure.  
We continuously monitor the availability  
and resilience of our platform and systems, 
as well as investing in security infrastructure 
to ensure they remain robust. 

We employ dedicated security teams and 
carry out regular penetration testing and 
reviews of threats and vulnerabilities. We 
have two-factor verification in place to 
access our network, providing enhanced 
authentication. We have been PCI DSS 
(payment card industry data security 
standard) compliant since 2013 and use an 
external Quality Security Assessor to 
maintain best practice.

Protecting consumer and customer data
Protecting the data of our consumers and our 
retailer customers is also an important focus 
for us. We have completed a comprehensive 
programme of work to ensure the 
organisation (both in the UK and Ireland) 
complies with the new General Data 
Protection Regulation.

We are a data-led business, and when it 
comes to collecting and storing personal 
data we abide by a clear set of principles.

We are committed to ensuring that personal 
information we collect and use is appropriate 
for the purpose, and does not constitute an 
invasion of privacy. Where appropriate 
Auto Trader obtains consent from consumers 
to gather personal data to service their 
enquiries for products, services or vehicles 
advertised on the site. Explicit consent is 
also obtained to contact consumers for 
marketing purposes. We may pass personal 
data to third-party service providers 
contracted to Auto Trader in the course of 
dealing with customers or employees. We 
carefully vet any third parties that we share 
data with, and they are obliged to keep it 
securely, and to use it only to fulfil the  
service they provide on our behalf. 

We put the consumer at the heart of everything we 
do. By introducing tools such as Price Indicator, 
Dealer Reviews and Monthly price search, we 
improve the transparency of the consumer’s car 
buying journey and of the whole marketplace.”

44  |  Auto Trader Group plc  Annual Report and Financial Statements 2019

We have a zero-tolerance approach to 
modern slavery and are committed to  
acting ethically and with integrity in all our 
business dealings and relationships, and to 
implementing and enforcing effective 
systems and controls to ensure modern 
slavery is not taking place anywhere in our 
own business or in any of our supply chains. 
We expect the same high standards from all 
our contractors, suppliers and other 
business partners.

The Company’s Strategic Report  
is set out on pages 1 to 45. Approved  
by the Board on 6 June 2019 and  
signed on its behalf by:

Nathan Coe 
Chief Financial Officer  
and Chief Executive Officer-designate
6 June 2019

Operating ethically and responsibly
We are committed to carrying out all  
business activities in an honest, open  
and ethical manner. 

Each year, our employees complete 
compliance training that covers fraud, 
bribery, anti-money laundering,  
information security and GDPR. 

We take a holistic view when deciding which 
suppliers and partners we should work with, 
and alignment with our values and culture is  
as important as commercial considerations. 
We carefully vet new and existing 
relationships to ensure that our standards  
will be adhered to. We have a formal 
procurement policy that ensures that 
selection of suppliers and partners is  
carried out in a consistent and fair manner. 

We work closely with our key suppliers and 
partners and engage regularly to further 
strengthen relationships. As with all large 
businesses, we publish information about 
our supplier payment practices and 
performance. 

We treat all our customers fairly and 
consistently, with transparent and 
standardised pricing and business practices.

We have zero tolerance to any aspect of 
bribery and corruption, both within our 
business and in respect of any third parties 
with whom we have dealings. We have an 
established anti-bribery and corruption 
policy and procedures in place including 
reporting of gifts and hospitality, standard 
contractual clauses with suppliers and 
annual online compliance training for all 
employees. 

We have a culture of transparency and 
openness and encourage our employees to 
speak up whenever they have any concerns 
or experience any serious malpractice or 
wrongdoing in our business. We provide a 
whistleblowing helpline through an 
independent organisation, which is 
anonymous and confidential. Reports are 
directed to the Audit Committee chairman 
and the Company Secretary. 

Protecting human rights and 
equal opportunity
We are committed to promoting diversity and 
inclusion and treating all our employees and 
job applicants fairly and equally. It is our policy 
not to discriminate based on gender or gender 
identity, sexual orientation, marital or civil 
partner status, gender reassignment, race, 
religion or belief, colour, nationality, ethnic or 
national origin, disability or age, pregnancy, or 
trade union membership or the fact that they 
are a part-time worker or a fixed-term 
employee. The equal opportunities policy 
operated by the Group ensures all workers 
have a duty to act in accordance with this.

Auto Trader Group plc  Annual Report and Financial Statements 2019  |  45

Strategic reportGovernanceFinancial statementsGovernance overview
A robust framework 
for governance

The Company  
complied with all 
provisions set  
out in the Code  
for the period ”
Ed Williams
Chairman

I am pleased to introduce our corporate 
governance statement which incorporates 
reports from the Chair of each of our Board 
Committees. These reports explain our 
governance policies and procedures in 
detail and describe how we have applied  
the principles of corporate governance 
contained in the UK Corporate  
Governance Code 2016 (the ‘Code’).

Compliance with the Corporate  
Governance Code
The Company complied with all provisions 
set out in the Code for the period.

Directors and succession planning
As we announced on 29 April 2019, Trevor 
Mather has decided to retire as CEO and 
Director and will leave the Board on 31 March 
2020. We had a robust succession plan in 
place and we were pleased to be able to put 
this into practice by appointing Nathan Coe 
as CEO-designate, whilst retaining his CFO 
responsibilities during the transition period. 
As part of this plan, Catherine Faiers was 
appointed as Chief Operating Officer and 
joined the Board on 1 May 2019. 

All Directors will offer themselves for 
election or re-election by the shareholders  
at the forthcoming AGM.

New Corporate Governance Code
The Board has completed a review of  
the 2018 Corporate Governance Code 
and assessed the impact on our current 
governance arrangements. 

For the majority of the changes, we were 
already in line with the new requirements. 
Where we identified gaps, proposals have 
been considered by the Board and its 
Committees, and we have already adopted 
some of the new requirements:

 — Terms of Reference of the Remuneration 

Committee have been updated

 — We have decided to introduce a post-

employment shareholding guideline in line 
with best practice and the requirements  
of the 2018 Code. Further details are set out 
on page 67. After this change, our 
Remuneration Policy will comply with the 
expanded requirements of the 2018 Code

 — We have already introduced a Cultural 

Scorecard to assist the Board in assessing 
and monitoring the culture of the 
organisation

 — Proposals have been considered in  
respect of the method of workforce 
engagement, and the Board has decided 
that it will adopt an approach that builds on 
the extensive engagement mechanisms 
that are already in place in the business

 — A suggested framework has been agreed 
to assist the Board in ensuring that the 
views of and impact on the wider 
stakeholders are taken into account in 
decision making and discussions. 

These changes will be implemented over  
the coming months and reported upon in  
the 2020 Annual Report. Further details  
are included within the relevant sections  
of this report. 

Remuneration Policy review
We carried out a review of our Remuneration 
Policy during 2018, and we were pleased to 
have received approval for the new policy  
at our 2018 AGM. The policy has been 
implemented in this financial year, as 
described more fully in the Directors' 
remuneration report on pages 64 to 74.

Annual General Meeting
Our Annual General Meeting (‘AGM’) will be 
held at 10.00 am on Thursday 19 September 
2019 at 4th Floor, 1 Tony Wilson Place, 
Manchester, M15 4FN and we expect that  
all Directors will be in attendance.

Ed Williams 
Chairman  
6 June 2019

46  |  Auto Trader Group plc  Annual Report and Financial Statements 2019

Leadership

Effectiveness

Accountability

Remuneration

e
c
n
a
n
r
e
v
o
G

Relations with shareholders

   Read more 
page 50

   Read more 
page 52

   Read more 
page 55

   Read more 
page 57

   Read more 
page 57

Committees of the Board
The Board has established the following Committees 
and has delegated certain functions and tasks within 
their approved Terms of Reference. This allows the 
Board to operate efficiently and focus on relevant  
areas of its responsibilities.

The membership of each Committee and  
a summary of its role is below. The full  
Terms of Reference of each Committee are 
published on the Company’s website at  
plc.autotrader.co.uk/investors

Board of Directors

Nomination Committee

Audit Committee

Remuneration Committee

Disclosure Committee

Members
 – Ed Williams (Chair)

 – David Keens

 – Jill Easterbrook

 – Jeni Mundy

Role and Terms  
of Reference
Reviews the structure, 
size and composition 
of the Board and its 
Committees, and makes 
recommendations 
to the Board. Also 
covers diversity, talent 
development and 
succession planning.

Members
 – David Keens (Chair)

 – Jill Easterbrook

 – Jeni Mundy

Members
 – Jill Easterbrook (Chair)

 – David Keens

 – Jeni Mundy

Members
 – Trevor Mather

 –  Nathan Coe

 – Claire Baty

Role and Terms  
of Reference
Reviews and reports to 
the Board on the Group’s 
financial reporting, internal 
control, whistleblowing, 
internal audit and the 
independence and 
effectiveness of the 
external auditors.

Role and Terms  
of Reference
Responsible for 
all elements of the 
remuneration of the 
Executive Directors,  
the Chairman and  
senior employees.

Role and Terms  
of Reference
Assists the Board 
in discharging its 
responsibilities relating to 
monitoring the existence of 
inside information and its 
disclosure to the market.

   Read more 
page 58

   Read more 
page 60

   Read more 
page 64

   Read more 
plc.autotrader.co.uk/investors

Auto Trader Group plc  Annual Report and Financial Statements 2019  |  47

Strategic reportGovernanceFinancial statementsBoard of Directors

Ed Williams 
Chairman

Trevor Mather
Chief Executive Officer

Nathan Coe
Chief Financial Officer and  
Chief Executive Officer - designate

Catherine Faiers
Chief Operating Officer

Biography

Biography

Biography

Biography

Ed was appointed as Chairman  
of Auto Trader Group plc in 
February 2015. Prior to this, Ed was 
a Non-Executive Director of  
Auto Trader Holding Limited from 
November 2010 and Chairman 
from March 2014. 

He was the founding Chief 
Executive of Rightmove plc, 
serving in that capacity from 
November 2000 until his 
retirement from the business in 
April 2013. Rightmove plc was 
floated on the London Stock 
Exchange in February 2006. Prior 
to Rightmove, Ed spent the 
majority of his career as a 
management consultant with 
Accenture and McKinsey & Co.  
Ed holds an MA in Philosophy, 
Politics and Economics from St 
Anne’s College, Oxford.

Trevor joined Auto Trader as  
Chief Executive Officer ('CEO')in 
June 2013, and was appointed as a 
director of Auto Trader Group plc 
in February 2015. Previously,  
Trevor was President and CEO of 
ThoughtWorks, a global IT and 
software consulting company. 

Trevor joined ThoughtWorks in 
2001, to kick-start the UK branch  
of the company, and then took 
responsibility for all international 
operations before becoming CEO 
in 2007. He helped oversee the 
business grow from a 300-person 
North American company to a 
2,200-person global business with 
operations in 29 cities around the 
world with a particular personal 
focus on helping businesses 
become truly digital. Before his 
time at ThoughtWorks, Trevor 
spent almost 10 years at Andersen 
Consulting (now Accenture) 
focusing on e-business solutions. 
Trevor holds an MEng in 
Aeronautics and Astronautics 
from Southampton University.

As announced in April 2019, Trevor 
will retire from the Board on 
31 March 2020.

Nathan was appointed to the Board 
as Chief Operating Officer (‘COO’) 
in April 2017 and as Chief Financial 
Officer (‘CFO’) in July 2017. Nathan 
joined Auto Trader in 2007 to 
oversee the transition from a 
magazine business to being a pure 
digital company. He was 
responsible for launching a number 
of new business areas, and led the 
Company’s early entry and 
subsequent growth in mobile and 
online. Prior to his appointment to 
the Board, Nathan was the joint 
Operations Director, sharing 
responsibility for the day-to-day 
operations of the business.

Prior to joining Auto Trader, Nathan 
was at Telstra, Australia’s leading 
telecommunications company, 
where he led Mergers and 
Acquisitions and Corporate 
Development for its media and 
internet businesses. He was 
previously a consultant at PwC, 
having graduated from the 
University of Sydney with a  
B.Com. (Hons).

As announced in April 2019, Nathan 
will become CEO on 1 April 2020.

Catherine joined Auto Trader in 
August 2017 and was appointed as 
Chief Operating Officer in May 
2019. Catherine is responsible for 
the day-to-day operations of Auto 
Trader’s business. She is also 
focused on guiding the Group's 
strategy and development.

Prior to this, Catherine was Chief 
Operating Officer at Addison Lee 
where she was responsible for 
 all aspects of operations with a 
team of over 750 employees, 
management of the base of 6,000 
driver partners, fleet logistics 
and customer operations. She 
was previously Corporate 
Development Director at Trainline 
with responsibility for strategy, 
change management and M&A 
and a Director at Close Brothers 
Corporate Finance responsible for 
the origination and execution of 
M&A and Debt Advisory mandates 
in the technology sector.

Catherine graduated from the 
University of Durham with a BA in 
Economics and is a qualified 
Chartered Accountant, training 
at PwC.

Appointed to PLC Board  
February 2015

Appointed to PLC Board  
February 2015

Appointed to PLC Board  
April 2017

Appointed to PLC Board  
May 2019

Independent on appointment 
Yes

Independent on appointment 
N/A

Independent on appointment 
N/A

Independent on appointment 
N/A

External appointments 
Idealista S.A.

Committee memberships 
Nomination (Chair)

External appointments 
Matches Fashion Limited; Forever 
Manchester

Committee memberships 
Disclosure

External appointments 
None

Committee memberships 
Disclosure

External appointments 
None

Committee memberships 
None

48  |  Auto Trader Group plc  Annual Report and Financial Statements 2019

Jill Easterbrook
Independent  
Non-Executive Director

David Keens
Senior Independent  
Non-Executive Director

Jeni Mundy
Independent  
Non-Executive Director

Claire Baty
Company Secretary

Biography

Biography

Biography

Biography

Jill was appointed as a 
Non-Executive Director to the 
Board on 1 July 2015. 

David was appointed as a 
Non-Executive Director on 
 1 May 2015. 

Jeni was appointed as a 
Non-Executive Director  
on 1 March 2016. 

Jill is currently the CEO of Boden, 
the clothing retailer.

Jill was previously at Tesco PLC 
(2001-16) where she was a member 
of the Executive Committee, 
having held a variety of roles 
across Strategy and Operations.

Jill started her career at Marks  
& Spencer in buying and 
merchandising and also spent 
time as a management consultant 
with Capgemini Ernst & Young.

David was previously Group 
Finance Director of NEXT plc  
(1991 to 2015) and its Group 
Treasurer (1986 to 1991). Previous 
management experience includes 
nine years in the UK and overseas 
operations of multinational food 
manufacturer Nabisco (1977 to 1986) 
and prior to that seven years in the 
accountancy profession. David  
is a member of the Association of 
Chartered Certified Accountants 
and of the Association of 
Corporate Treasurers.

Jeni is currently the Regional 
Managing Director UK & Ireland 
of Visa Inc.

Jeni was previously at Vodafone 
(1998 to 2017). Most recently she 
held Group Director roles across 
Product Management and Sales. 
Prior to that she was Chief 
Technology Officer on the UK and 
New Zealand Executive Boards.

Jeni started her career as a 
Telecommunications Engineer 
with BellSouth in New Zealand  
and holds an MSc in Electronic 
Engineering from Cardiff 
University.

Claire joined Auto Trader in July 2015 
and is Company Secretary and 
Director of Governance. 

Claire was previously Deputy 
Company Secretary at Betfair Group 
plc and prior to that was Company 
Secretary at Centaur Media plc.

Claire is a qualified accountant, a 
member of the Institute of Chartered 
Secretaries and Administrators and 
holds an MBA from Manchester 
Business School.

Appointed to PLC Board  
July 2015

Appointed to PLC Board  
May 2015

Appointed to PLC Board  
March 2016

Independent on appointment 
Yes

Independent on appointment 
Yes

Independent on appointment 
Yes

External appointments 
Boden Limited

External appointments 
J Sainsbury plc.

Committee memberships 
Remuneration (Chair), Nomination, 
Audit

Committee memberships 
Audit (Chair), Nomination, 
Remuneration

External appointments 
Visa UK Limited 

Committee memberships 
Remuneration,  
Nomination, Audit

The dates of appointment shown are the dates on which the Directors were first appointed to the Board of Auto Trader Group plc.  
Any reference pre February 2015 refer to the Group’s previous parent company, Auto Trader Holding Limited.

Auto Trader Group plc  Annual Report and Financial Statements 2019  |  49

Strategic reportGovernanceFinancial statementsCorporate governance statement

This corporate governance  
statement explains key features  
of the Company’s governance 
framework and how it complies  
with the UK Corporate Governance 
Code published in 2016 by the 
Financial Reporting Council.

A  Leadership 

Board and Committee meetings and attendance
Board meetings are planned around the key events in the corporate 
calendar, including the half-yearly and final results and the Annual 
General Meeting (‘AGM’), and a strategy meeting is held each year.

In months where there is no Board meeting, a financial update call is 
held at which the Board discusses results with operational 
management. Once a year, Directors spend a day visiting customers.

During the year, the Chairman and Non-Executive Directors have met 
without Executive Directors present. In addition, the Non-Executive 
Directors have met without the Chairman and the Executive 
Directors present. 

Attendance at meetings

Number of scheduled 
meetings held

Director

Ed Williams

Trevor Mather

Nathan Coe

David Keens

Jill Easterbrook

Jeni Mundy 

Board

Audit Remuneration

Nomination

9

9

9

9

9

9

9

3

6

n/a

n/a

n/a

3

3

3

n/a

n/a

n/a

6

6

6

3

3

n/a

n/a

3

3

3

Board responsibilities
The Board has adopted a formal schedule of matters reserved for its 
approval and has delegated other specific responsibilities to its 
Committees. The schedule sets out key aspects of the affairs of the 
Company which the Board does not delegate. It is reviewed at least 
annually, and is published on our website at plc.autotrader.co.uk/
investors

Insurance
The Company maintains appropriate insurance to cover Directors’ 
and officers’ liability for itself and its subsidiaries and such insurance 
was in force for the whole of the financial year ending 31 March 2019.

50  |  Auto Trader Group plc  Annual Report and Financial Statements 2019

Introduction
This statement also includes items required by the Listing Rules and 
the Disclosure Guidance and Transparency Rules (‘DTRs’). The UK 
Corporate Governance Code (the ‘Code’) is available on the Financial 
Reporting Council website at frc.org.uk

Compliance with the 2016 Code
The Company has complied in full with all provisions of the 2016 
Corporate Governance Code during the year. 

This report is structured to follow each of the sections of the Code:

Impact of the 2018 Corporate Governance Code
The new Code contains various new provisions that will have an 
impact on our governance arrangements 

 — The requirement for the Board to assess and monitor culture

 — Understand the views of the Company’s key stakeholders and 
other matters under s172 Companies Act 2006, and consider 
these in Board discussions and decision-making

 — Engage with the workforce using one of the prescribed methods 

or an alternative arrangement.

The Board has assessed the impact of the new Code and has 
considered and approved proposals to ensure that we will be in a 
position to comply with these new provisions. 

 — A Cultural Scorecard has been designed to allow monitoring of 
various cultural indicators such as staff retention, diversity, 
investment in training, absences, employee engagement and 
customer feedback. The Board now receives and discusses this 
on a regular basis during Board meetings. 

 — The Board already takes into consideration in its decision making 

the interests of wider stakeholders, such as employees, 
consumers, customers and suppliers, and other factors as 
required of them under s172 of Companies Act 2006. However, in 
order to formalise this process, the Board has established a 
framework which will be applied to all Board papers and 
discussions.

 — There are already a number of established ways in which the 

Company engages with the workforce, for example, an annual 
employee engagement survey; an annual conference; regular 
sharing of information from the CEO via regular business 
updates, emails and videos; and informal open forums such as 
breakfast forums. The Board intends to utilise these existing 
mechanisms and increase the level of informal and formal 
interaction with the workforce through these channels. 

 — There are also a number of employee “guilds” which have been 
established to drive changes forward in areas such as family & 
wellbeing; diversity & inclusion; recognition and career 
development. The Company will establish a “guild of guilds” 
which will act as a quasi-formal workforce advisory panel and 
use this as a mechanism for the Board to engage with the 
workforce. 

 — The Board has decided that it is not appropriate to designate a 

specific NED to carry out this role; instead this should be shared 
across all NEDs. 

Full details of the actions and their implementation will be 
included in the 2020 Annual Report. 

Board roles
To ensure a clear division of 
responsibility at the head of the 
Company, the positions of Chairman and 
Chief Executive Officer are separate 
and not held by the same person. 

The division of roles and responsibilities 
between the Chairman and the Chief 
Executive Officer is set out in writing  
and has been approved by the Board. 

David Keens is the Senior Independent 
Director.

Chairman
 — Leadership and governance of the Board.

 — Creating and managing constructive 
relationships between the Executive  
and Non-Executive Directors.

4
 — Ensuring ongoing and effective 

communication between the Board  
and its key shareholders.

 — Setting the Board’s agenda and ensuring 

that adequate time is available for 
discussions.

 — Ensuring the Board receives sufficient, 
pertinent, timely and clear information.

Chief Executive Officer
 — Responsible for the day-to-day  

operations and results of the Group.

 — Developing the Group’s objectives  

and strategy and successful execution  
of strategy.

 — Responsible for the effective and ongoing 

communication with shareholders.

 — Delegates authority for the day-to-day 
management of the business to the 
Operational Leadership Team (comprising  
the Executive Directors and senior 
management) who have responsibility  
for all areas of the business.

Non-Executive Directors
 — Scrutinise and monitor the performance  

Senior Independent Director
 — Acts as a sounding board for the Chairman.

of management.

 — Constructively challenge the Executive 

Directors.

 — Monitor the integrity of financial 

information, financial controls and 
systems of risk management.

 — Available to shareholders if they have 
concerns which the normal channels 
through the Chairman, Chief Executive 
Officer or other Directors have failed to 
resolve.

 — Meets with the other Non-Executive 

Directors without Executive Directors 
present.

 — Leads the annual evaluation of the  

Chairman’s performance.

Company Secretary
 — Available to all Directors to provide  

advice and assistance.

 — Responsible for providing governance 

advice.

 — Ensures compliance with the Board’s 

procedures, and with applicable rules  
and regulations.

 — Acts as secretary to the Board and all 

Committees.

Overall authority for the management 
and conduct of the Group’s business, 
strategy, objectives and development.

Monitoring delivery of business  
strategy and objectives; responsibility 
for any necessary corrective action.

Oversight of operations including 
effectiveness of systems of internal 
controls and risk management.

Board  
responsibilities
Providing leadership  
for the long-term success  
of the Group

Approval of changes to the capital, 
corporate and/or management structure 
of the Group.

Approval of the Annual Report and 
Financial Statements, communications 
with shareholders and the wider 
investment community.

Approval of the dividend policy.

Auto Trader Group plc  Annual Report and Financial Statements 2019  |  51

Strategic reportGovernanceFinancial statementsCorporate governance statement continued

B  Effectiveness 

Board composition, balance and independence
At the date of this report, the Board consists of the Non-Executive 
Chairman, three independent Non-Executive Directors and three 
Executive Directors.

All of the Non-Executive Directors (David Keens, Jill Easterbrook  
and Jeni Mundy) are considered to be independent in character  
and judgement, and free of any business or other relationship which 
could materially influence their judgement. Ed Williams was considered 
to be independent on appointment. The Chairman’s fees and the 
Non-Executive Directors’ fees are disclosed on page 69, and they 
received no additional remuneration from the Company during the year.

Therefore, at 31 March 2019 and to the date of this report, the 
Company is compliant with the Code provision that at least half the 
Board, excluding the Chairman, should comprise independent 
Non-Executive Directors.

The Board and its Committees have an appropriate balance of skills, 
experience and knowledge of the Group to enable them to discharge 
their respective duties and responsibilities effectively in accordance 
with main principle B.1 of the Code. Biographies of all members of the 
Board appear on pages 48 and 49.

Appointments to the Board
The Board has established a Nomination Committee, chaired  
by Ed Williams, with all other members comprising independent 
Non-Executive Directors, and one of the main responsibilities of this 
Committee is to identify and nominate candidates for appointment 
as Directors to the Board. The work of the Committee is described on 
pages 58 and 59.

Non-Executive appointments to the Board are for an initial term of  
up to three years. Non-Executive Directors are typically expected  
to serve two three-year terms, although the Board may invite the 
Director to serve for an additional period.

Letters of appointment
The Chairman and the Non-Executive Directors have letters of 
appointment which are available for inspection at the registered 
office of the Company during normal business hours and at the place 
of the AGM from at least 15 minutes before and until the end of the 
meeting. These letters set out the expected time commitment from 
each Director.

External directorships
Any external appointments or other significant commitments of the 
Directors require the prior approval of the Board. Trevor Mather is a 
director on the board of Matches Fashion Limited, a global luxury 
shopping online company. The Board approved the appointment and 
confirmed that it was satisfied that there was no conflict of interest 
arising. Trevor is also Chair of Forever Manchester, a charity which 
Auto Trader supports through donations. Neither Nathan Coe or 
Catherine Faiers have any external directorships as at the date of this 
report. The Board is comfortable that external appointments of the 
Chairman and the Non-Executive Directors do not impact on the time 
that any Director devotes to the Company.

In accordance with the Company’s Articles of Association, the Board 
has a formal system in place for Directors to declare conflicts of 
interest and for such conflicts to be considered for authorisation.

52  |  Auto Trader Group plc  Annual Report and Financial Statements 2019

Induction and development
All newly appointed Directors receive an induction briefing on their 
duties and responsibilities as Directors of a publicly quoted company. 
There is a formal induction programme to ensure that newly 
appointed Directors familiarise themselves with the Group and its 
activities, either through reading, meetings with the relevant member 
of senior management or through sessions in the Board meetings.

Each Board meeting contains a presentation from senior 
management on one of the focus areas for the year. Specific 
business-related presentations are given to the Board by senior 
management and external advisors when appropriate – refer to the 
table of activities opposite.

All Directors are offered the opportunity to meet with customers and 
take part in sales calls to understand the business from a customer’s 
perspective, or to take part or observe focus groups with consumers 
who use our website. All Directors receive a weekly newsletter from 
our sales and service team to ensure they are kept informed of the 
latest customer dialogue and sentiment.

The Board as a whole is updated, as necessary, in light of any 
governance developments as and when they occur, and there is  
an annual Legal and Regulatory Update provided as part of the  
Board meeting. All Directors are required to complete our annual 
compliance training modules covering anti-bribery, anti-money 
laundering, data protection, information security and other 
relevant subjects.

As part of the Board evaluation, the Chairman meets with each 
Director to discuss any individual training and development needs.

Information and support available to Directors
Full and timely access to all relevant information is given to the Board. 
For Board meetings, this consists of a formal agenda, minutes of 
previous meetings and a comprehensive set of papers including 
regular operational and financial reports, provided to Directors in a 
timely manner in advance of meetings.

All of the Directors have the right to have their opposition to, or 
concerns over, any Board decision noted in the minutes. Directors  
are entitled to take independent professional advice at the 
Company’s expense in the furtherance of their duties, where 
considered necessary.

All Directors have access to the advice and services of the Company 
Secretary, Claire Baty.

Election of Directors
The Board can appoint any person to be a Director, either to fill a 
vacancy or as an addition to the existing Board. Any Director so 
appointed by the Board shall hold office only until the next AGM  
and shall then be eligible for election by the shareholders.

 
Board and Committee activities in 2019 

Strategy

Operational

Financial

People

Shareholders

Risk and governance

Regular reports received

Monthly operational 
report with key 
achievements and 
issues in the month, 
view of the industry, 
competitors and 
customers.

Maintain the best 
consumer experience 
for buying and selling 
cars: focus on private 
car sales.

Monthly financial 
report with results, 
KPIs, out-turn and 
external view.

Quarterly financial 
review.

Monthly report of 
people changes, 
recruitment, 
resourcing needs  
and employee 
engagement.

Approval of new  
Single Incentive Plan 
for senior managers 
(below Board level).

8
1
0
2

l
i
r
p
A

Regular feedback 
from investor 
meetings.

Quarterly shareholder 
analysis.

Approval of material 
contracts.

Governance and 
regulatory updates.

Finalise shareholder 
consultation for new 
Remuneration Policy.

Follow up on external 
Board evaluation 
recommendations.

e Review and approval 
n
of the mid-term 
u
J
financial plan.

Improve stock choice, 
volumes, accuracy 
and transparency.

Approval of  
Annual Report and 
Preliminary Results 
Announcement.

Approval of new 
£400m revolving  
credit agreement.

Approval of 2018 
Bonus out-turn. 

PSP and Single 
Incentive Plan targets 
and grants.

Approval of dividend 
policy, capital 
structure and share 
buyback programme.

Recommendation of 
final dividend.

Quarterly financial 
review.

Introduction of new 
Culture Scorecard.

Review of feedback 
from analysts and 
investors from results 
roadshows.

Review of risk 
management process.

Legal and regulatory 
update.

Review of GDPR 
compliance. 

Review and approval  
of Group risk register.

Review and approval  
of viability statement. 

Grow ARPR in a 
balanced and 
sustainable way.

Quarterly financial 
review.

r Strategy off-site 
e
b
-understanding  
o
our consumers.
t
c
O

Extend our product 
offering further down 
the buying funnel: 
Pricing and product 
strategy for 2020.

Diversity and 
inclusion.

Succession planning.

Talent development.

Reviewed feedback 
from investors and 
proxy advisory 
agencies in advance  
of Annual General 
Meeting (‘AGM’).

Review and approval 
of modern slavery 
statement.

Insurance programme. 

Consideration of the 
impact of the 2018 
Corporate 
Governance Code.

Approval of half-yearly 
report.

Approval of interim 
dividend.

Review and approval 
of Group risk register.

l

y Review of progress on 
u
the joint venture with 
J
Cox Automotive.

t Approval of the Dealer 
s
u
Auction joint venture 
g
u
with Cox Automotive.
A

r
e
b
m
e
t
p
e
S

r
e
b
m
e
v
o
N

9
1
0
2

y 2020 operating plan.
r
a
u
r
b
e
F

Develop a more 
efficient way for 
retailers to source 
vehicles.

Review of tax 
compliance.

Quarterly financial 
review.

h
c
r
a
M

Large customer 
update. 

Approval of 2020 
financial plan.

Review of feedback 
from analysts and 
investors from results 
roadshows.

Review of 
remuneration 
framework.

Gender pay gap 
reporting. 

Salary reviews and 
bonus targets for 
2020.

Approval of planned 
approach to 
workforce 
engagement.

Business continuity.

Supplier risk. 

Review of internal and 
risk management 
framework. 

Review of external 
audit effectiveness.

Internal Board 
evaluation feedback 
and action plan.

Agreement on s172 
framework for 
decision making. 

Auto Trader Group plc  Annual Report and Financial Statements 2019  |  53

Strategic reportGovernanceFinancial statementsCorporate governance statement continued

Board evaluation and effectiveness
In 2018, the Board engaged Independent Audit Limited to facilitate an external evaluation of the Board, Committees and individual Directors. 

This year, an internal evaluation was conducted. The internal review included the completion of a detailed questionnaire by each of the Board 
Directors, covering the following areas: 

 — Board meetings and information flows

 — The Board’s role, knowledge and skills

 — Board composition and succession planning

 — Business strategy, performance and culture

 — Risk management

 — Engagement with shareholders and other stakeholders

 — The operation of each of the Board’s Committees 

 — Follow up of the recommendations raised by the external review

The results were reviewed by the Chairman and then discussed with the Board in March 2019. 

Actions arising from the 2018 external review 

The Board and Committees operate with a relatively informal 
and high trust approach, and should monitor that this 
continues to function well.

This is kept under continuous review, and was specifically focused on during meetings of the 
Chairman and Non-Executive Directors, including review of any behavioural early warnings, 
weakening business performance relative to the economic cycle, and retrospective review of 
major decisions taken.

The Board should develop a systematic approach to building  
a view of and measuring the culture of the business.

A cultural scorecard has been developed and is used by the Board to formally measure and 
track culture.

The Nomination Committee should focus on succession 
planning and motivation of senior managers beyond  
the Board.

The Terms of Reference of the Nomination Committee were broadened to explicitly include 
talent development and succession planning below Board level, and these items were 
discussed during the 2018/19 meeting cycle.

The Board should consider opportunities for deeper and 
wider contact between the Non-Executive Directors and  
the wider workforce.

Board papers should be reviewed to ensure they are 
consistent and concise, and address the desired areas.

More opportunities for contact are being developed, including employee forums, attendance 
at all-employee events and greater exposure to areas of the business on an ad hoc and 
informal basis. This will be further increased during 2019/20 as the Board starts to implement 
the requirements of the 2018 Corporate Governance Code around workforce engagement 
(see below).

The Company Secretary reviews all Board papers to ensure that every paper has a clear 
purpose and positioning to give focus to Board discussions. This will be further strengthened 
during 2019/20 as the Board implements a framework for ensuring that due consideration is 
given to all stakeholders under s172. 

Actions arising from the 2019 internal review

Although Board papers are published on a timely basis, there 
is often a large volume of pre-reading in a short space of time.

More discipline in ensuring the papers are as concise as possible without losing the detail 
required. Papers are now published individually on a secure board portal when ready, rather 
than in a “pack”. 

As the Terms of Reference of each Committee expand, the 
agendas for each meeting become very full.

Additional Committee meetings to be scheduled to spread the agenda items and enable more 
time for focus areas and discussions. 

As the induction process has not been needed for a number  
of years, this becomes out of date and should be refreshed.

The induction process will be reviewed and refreshed to ensure that it continues to provide 
Directors with the information and knowledge they need about the business and their role.

In addition, an assessment of the Chairman’s performance was carried out, led by the Senior Independent Director, and feedback was 
provided to him individually.

Overall, the results showed that the Board and its Committees continue to operate well, and that each individual Director continues to  
make an effective contribution.

54  |  Auto Trader Group plc  Annual Report and Financial Statements 2019

C  Accountability 

The Board has established an Audit Committee, chaired by David 
Keens and comprised entirely of Independent Non-Executive 
Directors. The Committee has defined Terms of Reference which 
include assisting the Board in discharging many of its responsibilities 
with respect to financial and business reporting, risk management 
and internal control. The work of the Committee is described on 
pages 60 to 63.

Financial and business reporting
Assisted by the Audit Committee, the Board has carried out a review 
of the 2019 Annual Report and considers that, in its opinion, the report 
is fair, balanced and understandable and provides the information 
necessary for shareholders to assess the Company’s position and 
performance, business model and strategy. Refer to the Audit 
Committee report on page 60 for details of the review process.

See pages 12 to 19 in the Strategic report for a description of our 
business model, strategy and focus areas.

See page 34 for the Board’s statement on going concern and the 
viability statement.

Risk management process
We recognise that effective risk management is critical to enable  
us to meet our strategic objectives and to achieve sustainable 
long-term growth. A four-step process has been adopted to identify, 
monitor and manage the risks to which the Group is exposed:

1. Identify risks
A top-down and bottom-up approach is used to identify principal risks 
across the business. Whilst the Board has overall responsibility for the 
effectiveness of internal control and risk management, the detailed 
work is delegated to the Operational Leadership Team (‘OLT’).

2. Assess and quantify risks
Risks and controls are analysed and evaluated to establish the root 
causes, financial impact and likelihood of occurrence. The Group 
categorises risks into six areas:

 — economy, market and business environment;

 — financial and compliance risk;

 — asset risk;

 — operational risk;

 — competitive risk; and

 — product specific risk.

3. Respond to, manage and mitigate risks
The effectiveness and adequacy of controls in place are assessed. 
If additional controls are required to mitigate identified risks then 
these are implemented and responsibilities assigned.

4. Monitor and review 
The OLT is responsible for monitoring progress against principal 
risks in a continual process. They are assisted by the Group’s internal 
audit programme run in conjunction with Deloitte.

The Board reviews the Group’s risk register and assesses the 
adequacy of the principal risks identified and the mitigating controls 
and procedures adopted.

Risk management and internal control
The Company does not have a separate Risk Committee; the Board is 
collectively responsible for determining the nature and extent of the 
principal risks it is willing to take in achieving its strategic objectives. 

The Board acknowledges its responsibility for establishing and 
maintaining the Group’s system of risk management and internal 
controls and it receives regular reports from management 
identifying, evaluating and managing the risks within the business. 
The system of internal controls is designed to manage, rather than 
eliminate, the risk of failure to achieve business objectives and can 
provide only reasonable, and not absolute, assurance against 
material misstatement or loss. 

The processes in place for assessment, management and  
monitoring of risks are described below.

 1

Identify  
risks

 4

Monitor and 
review

 2

Assess and 
quantify risks

 3

Respond to, 
manage and 
mitigate risks

Auto Trader Group plc  Annual Report and Financial Statements 2019  |  55

Strategic reportGovernanceFinancial statementsCorporate governance statement continued

Our framework
Risks are reviewed on an 
ongoing basis and are 
captured in a risk register, 
identifying the risk area, the 
likelihood of the risk 
occurring, the impact if it  
does occur and the actions 
being taken to manage the  
risk to the desired level. The 
Board’s role is to consider 
whether, given the risk 
appetite of the Group, the 
level of risk is acceptable 
within its strategy. 

Responsibilities:

Board’s responsibilities
 — Overall responsibility for overseeing the Group’s risk management and internal control process

 — Determines the Group’s risk appetite

 — Ensuring appropriate and robust systems of risk management and internal controls are in place to 

identify, manage and mitigate the risks to the overall viability of the Group

Audit Committee’s responsibilities
 — Assessing the scope and effectiveness of the Group’s internal controls and risk management systems 

 — Agreeing the scope of the internal audit and external audit functions, and reviewing their work

Operational Leadership Team’s responsibilities
 — Identify, assess, monitor, manage and mitigate risks and exploit opportunities

 — Embedding risk management and internal controls as business as usual

 — Ensuring actions to mitigate risks are implemented

Lines of defence:

1. First line
Operational Leadership Team 
 — Primary responsibility for day-to-day risk management

 — Risk identification, analysis, evaluation and mitigation

 — Design and execution of appropriate mitigations and internal controls

 — Self-certification of operation of processes and controls

2. Second line
Oversight functions and committees
 — Functions: Risk and Compliance, Legal, HR, Security, Internal Controls

 — Groups: Governance and Risk steering group; FCA Governance group, Trust Council

 — Establish appropriate policies, provide guidance, advice and direction on implementation

 — Monitor the first line of defence

3. Third line
 — Independent assurance-internal audit, PCI compliance assessors, external auditors

 — Provide independent assurance that risk is being appropriately managed

 — Identify process improvements and efficiencies

Our framework

r
o
t
i
d
u
a

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a
n
r
e
t
x
E

Board

Audit  
Committee

Operational Leadership Team

Risk register and risk review

Operational management

56  |  Auto Trader Group plc  Annual Report and Financial Statements 2019

The Audit Committee reviews the system of risk 
management and internal controls through reports 
received from management, along with others from 
internal and external auditors. Management continues to 
focus on how internal controls and risk management can 
be further embedded into the operations of the business 
and on how to deal with areas of improvement which come 
to the attention of management and the Board.

The Board, assisted by the Audit Committee, has carried 
out a review of the effectiveness of the system of risk 
management and internal controls during the year ended 
31 March 2019 and for the period up to the date of approval 
of the consolidated financial statements contained in the 
Annual Report. The review covered all material controls, 
including financial, operational and compliance controls 
and risk management systems. The Board considered the 
weaknesses identified and reviewed the developing 
actions, plans and programmes that it considered 
necessary. The Board confirms that no significant 
weaknesses or failings were identified as a result of the 
review of effectiveness.

I

n
t
e
r
n
a

l

a
u
d
i
t
o
r

 
 
D  Remuneration 

The Board has established a 
Remuneration Committee, 
chaired by Jill Easterbrook  
and comprised entirely of 
Independent Non-Executive 
Directors. The work of the 
Committee is described on 
pages 64 to 74.

Impact of the 2018 Corporate Governance Code
The Board has assessed the impact of the changes to the 2018 Corporate Governance Code and  
has already adopted updated Terms of Reference for the Remuneration Committee that incorporate 
some of these changes. 

The Remuneration Committee has already decided to introduce a post-employment shareholding 
guideline in line with best practice and the requirements of the 2018 Code. Further details are set  
out on page 67. After this change, our Remuneration Policy will comply with the other expanded 
requirements of the 2018 Code – our pension provision for Executive Directors is aligned with our 
broader employee population, we operate a post-vesting holding period for the PSP and malus  
and clawback provisions apply. 

Annual General Meeting
The AGM of the Company will take place at 10.00 am on Thursday 
19 September 2019 at the Company’s registered office at 4th Floor, 1 
Tony Wilson Place, Manchester, M15 4FN. All shareholders have the 
opportunity to attend and vote, in person or by proxy, at the AGM.

All proxy votes received in respect of each resolution at the AGM are 
counted and the balance for and against, and any votes withheld, are 
indicated. At the meeting itself, voting on all the proposed resolutions 
is conducted on a poll rather than a show of hands, in line with 
recommended best practice. The Chairman, the Chair of each of the 
Committees and the Executive Directors are present at the AGM and 
available to answer shareholders’ questions.

The Notice of the AGM can be found in a booklet which is being 
mailed out at the same time as this Annual Report. The Notice of the 
AGM sets out the business of the meeting and an explanatory note on 
all resolutions. Separate resolutions are proposed in respect of each 
substantive issue. Results of resolutions proposed at the AGM will be 
published on the Company’s website: plc.autotrader.co.uk/
investors following the AGM.

E  Relations with shareholders 

The Board has a comprehensive investor relations programme to 
ensure that existing and potential investors understand the 
Company’s strategy and performance. As part of this programme,  
the Executive Directors give formal presentations to investors and 
analysts on the half-year and full-year results in November and June 
respectively. These updates are webcast live and then posted on  
the Group’s website and are available to all shareholders.

The results presentations are followed by formal investor roadshows 
in the UK and overseas.

There is also an ongoing programme of attendance at conferences, 
one-to-one meetings and group meetings with institutional investors, 
fund managers and analysts. These meetings cover a wide range of 
issues, including strategy, performance and governance, but care is 
exercised to ensure that any price-sensitive information is released 
to all shareholders, institutional and private, at the same time. 
Meetings which relate to governance are attended by the Chairman 
or another Non-Executive Director as appropriate. Private 
shareholders are encouraged to give feedback and communicate 
with the Board through ir@autotrader.co.uk.

The Board receives regular reports on issues relating to share price, 
trading activity and movements in institutional investor 
shareholdings. The Board is also provided with current analyst 
opinions, forecasts and feedback from its joint corporate brokers, 
Bank of America and Numis, on the views of institutional investors on 
a non-attributed and attributed basis, and on the views of analysts 
from its financial PR agency, Powerscourt. Any major shareholders’ 
concerns are communicated to the Board by the Executive Directors.

The Chairman, the Senior Independent Director and other 
Non-Executive Directors are available to meet with shareholders and 
arrangements can be made through the Company Secretary.

Auto Trader Group plc  Annual Report and Financial Statements 2019  |  57

Strategic reportGovernanceFinancial statementsReport of the Nomination Committee

Dear shareholders,

I present the Report of the Nomination Committee for 2019.

Role of the Committee
The Committee reviews the structure, size and composition of the 
Board and its Committees, and makes recommendations to the Board 
for appointments to the Board. The Committee is responsible for 
ensuring that there are formal and orderly succession plans in place for 
the members of the Board. 

The Committee oversees diversity and inclusion across the whole 
Group and monitors succession planning and talent development 
below Board level. 

How the Committee operates
All members of the Committee are independent Non-Executive 
Directors. The Chairman of the Board chairs all meetings of the 
Committee unless they relate to the appointment of his successor or 
such other matters in which he may have a potential conflict of interest. 
For those meetings, the Senior Independent Director (‘SID’) is invited to 
take the Chair unless the SID is in contention for the role or also has a 
potential conflict of interest.

The Committee meets at least twice a year, and on an ad hoc basis as 
required. Only members of the Committee have the right to attend 
meetings; however, the Chief Executive Officer attends for all or part 
of meetings so that the Committee can understand his views, 
particularly on key talent within the business.

Succession planning 
The Committee believes that effective succession planning is critical 
to the Company’s long-term success. We have a continual formal 
succession planning process to ensure orderly succession for the 
Board and senior management. This was put into practice in April 2019 
when Trevor Mather informed the Board of his intention to retire as 
CEO. Our long-term succession plan meant that we had already 
identified Nathan Coe as a natural successor to Trevor. Catherine Faiers 
was promoted to the Board as Chief Operating Officer with effect from 
1 May 2019, and Jamie Warner was promoted to CFO-designate, with the 
intention that he will join the Board on or before the date that Trevor 
retires in March 2020. 

In the coming year, the Committee will update and develop our formal 
succession plan for the new Board, taking into account future skills 
required in the context of the Group’s strategy, as well as recognising 
the importance of growing and developing our internal talent.

Policy on appointments to the Board
A priority for the Committee has been, and will continue to be, ensuring 
that members of the Board collectively possess the broad range of 
skills, expertise and industry knowledge, and business and other 
experience necessary for the effective oversight of the Group.

Appointments are made on merit, against objective criteria and with 
due regard to the benefits of diversity on the Board. The Committee 
takes account of a variety of factors before recommending any new 
appointments to the Board, including relevant skills to perform the  
role, experience, knowledge and diversity, including gender and  
ethnic diversity.

Taking into consideration the recommendations of the 
Hampton-Alexander review, we have revised our target for women 
representation on our Board to 33%. We already exceed this target, as 
three of our seven Board members are women. Our longer-term goal, 
as it is for the organisation as a whole, is to achieve an equal number of 
men and women. We acknowledge the recommendations of the Parker 
review, but have not at this stage set a target, and do not currently meet 
the recommendations. 

Ed Williams
Chairman of the Nomination Committee

Composed of the Chairman and three independent 
Non-Executive Directors.

At least one meeting held per year.

Meetings are attended by the Chief Executive Officer and  
other relevant attendees by invitation.

For more information on the Committee’s Terms of Reference 
visit plc.autotrader.co.uk/investors

Three meetings were held during the year:

Ed Williams (Chairman) 

David Keens 

Jill Easterbrook 

Jeni Mundy 

Meetings attended/ 
total meetings held

Percentage of 
meetings attended

3/3

3/3

3/3

3/3

100%

100%

100%

100%

Our progress in 2019:
 — Renewal of additional three-year term for two Non-Executive 

Directors.

 — Follow up on the recommendations of the 2018 external  

Board evaluation, and review the results of the 2019  
internal evaluation

 — Continued monitoring of succession planning for the  

Board and senior management and, in April 2019, putting  
this into practice

 — Adopted the recommendations of the Hampton-Alexander 
review and increased the target for women on our Board 
to 33%

In 2020 we will: 
 — Continue to monitor Board and senior management 

succession in the context of the Company’s long-term 
strategy.

 — Support management and the Board in promoting diversity  

in senior management and across the workforce.

58  |  Auto Trader Group plc  Annual Report and Financial Statements 2019

Board composition
As at 31 March 2019

As at 6 June 2019

1  

1  

3  

2  

3  

3  

  Chairman
  Independent Non-Executive Directors
  Executive Directors  

Gender diversity
As at 31 March 2019

As at 6 June 2019

4  

2  

Board evaluation
We carried out an internal Board evaluation during the year, which 
included following up on the recommendations of the 2018 externally 
facilitated Board evaluation. This is described in detail on page 54 of 
the corporate governance statement. Our next external Board 
evaluation will be in 2021.

Election and re-election of Directors 
In accordance with the UK Corporate Governance Code, all Directors 
will retire and offer themselves for election or re-election to the 
Board. The Directors who have been in post throughout the year have 
been subject to a formal evaluation process, and both the Committee 
and the Board are satisfied that all Directors continue to be effective 
in, and demonstrate commitment to, their respective roles on the 
Board and that each makes a valuable contribution to the leadership 
of the Company.

4  

3  

The Board therefore recommends that shareholders approve the 
resolutions to be proposed at the 2019 AGM relating to the election 
and re-election of the Directors.

I will be available at the AGM to answer any questions on the work of 
the Committee.

Ed Williams 
Chairman of the Nomination Committee  
6 June 2019

Impact of the 2018 Corporate Governance Code
The 2018 UK Corporate Governance Code applies to us from 1 April 
2019. The new Code contains a provision that the Chairman should 
not remain in post beyond nine years from the date of their first 
appointment to the Board.

Ed Williams joined the Auto Trader business as a Non-Executive 
Director in November 2010 when it was under private ownership. 
He joined the Auto Trader Group plc Board in February 2015 and 
the Company listed on the London Stock Exchange in March 2015.

The Committee, led by David Keens as Senior Independent Director, 
has considered this change in the Code and has consulted with the 
FRC. The understanding of the Committee and the Board is that the 
nine year period commences on the date that Auto Trader listed on 
the London Stock Exchange. The nine year period for Ed Williams 
therefore runs to March 2024. However, it should be noted that 
these comments are made in reference to the maximum term 
stipulated in the new Code and do not commit the Company or 
Ed Williams to him remaining as Chairman until 2024.

% of women on Board  33%

% of women on Board  43%

  Men

Women

Board tenure*
As at 31 March 2019

As at 6 June 2019

5  

5  

1 

2  

  0-3 years

3-6 years

*Refers to period since appointment to the PLC Board

Diversity and inclusion
The Nomination Committee’s Terms of Reference include the 
responsibility to oversee diversity and inclusion across the whole 
Group, not just at Board and senior management level.

The Company has established a Diversity and Inclusion Guild, with 
representation from across all parts of the business and led by 
members of our Operational Leadership Team. This guild is 
responsible for developing and driving our strategy to create a 
diverse, inclusive and conscious Auto Trader, and reports to the 
Nomination Committee on its activities and progress.

Diversity at Auto Trader means respect for and appreciation of 
differences in: gender, age, sexual orientation, disability, race and 
ethnic origin, religion and faith, marital status, social, educational 
background, and way of thinking. We do not set targets but we do  
aim for our employee workforce to be reflective of the communities 
in which we operate.

We are committed to more women at senior management level and 
throughout the organisation, particularly in parts of the business  
where women are currently underrepresented, such as technology. 
Throughout most of the year, 50% of our Operational Leadership Team 
(‘OLT’) were women, and we were delighted to be able to promote 
Le Etta Pearce to Chief Executive Officer of our new joint venture with 
Cox Automotive UK, which meant that she leaves our OLT to take up this 
opportunity. At the end of our financial year, 42% of the OLT were women, 
and 36% of the OLT’s direct reports were women, which means that we 
have already met the Hampton-Alexander Review recommendations.

Auto Trader Group plc  Annual Report and Financial Statements 2019  |  59

Strategic reportGovernanceFinancial statements   
   
Dear shareholders,

I am pleased to introduce the Audit Committee report for 2019.

The Committee is comprised entirely of independent Non-Executive 
Directors. I fulfil the requirement for a Committee member to have 
recent and relevant financial experience, and all members (and 
therefore the Committee as a whole) have competence in consumer 
and digital businesses.

The Board has adopted defined Terms of Reference for the 
Committee to assist the Board in discharging many of its 
responsibilities. This includes monitoring the integrity of the Group’s 
financial reporting; the effectiveness of the internal control and risk 
management framework; the internal audit function; and the 
independence and effectiveness of the external auditors. 

The Committee met three times during the year, arranged around our 
external reporting and external and internal audit cycle. Our external 
auditors, KPMG and internal auditors, Deloitte regularly attend 
meetings, as does the CFO/COO and other members of management 
attend by invitation.

During the year, the Company adopted new accounting standards 
IFRS 9, IFRS 15 and IFRS 16. The Committee reviewed the impact of 
these changes and other significant accounting matters with an 
appropriate level of challenge and debate. The Committee has 
reviewed the content in the Annual Report and we believe that this 
clearly explains progress against our strategic objectives and is fair, 
balanced and understandable.

The Committee plays a key role in ensuring that we continue to have  
a robust internal control and risk management process. Our internal 
audit function is outsourced to Deloitte LLP, who continue to  
provide us with specialist expertise in delivering a risk-based rolling 
review programme.

At the 2018 AGM, shareholders approved the Board’s 
recommendation to re-appoint KPMG LLP as our external auditors. 
The Committee has carried out a review of the effectiveness and 
independence of KPMG and has recommended to the Board that 
they are re-appointed at the 2019 AGM. 

David Keens 
Chairman of the Audit Committee 
6 June 2019

Report of the Audit Committee

David Keens 
Chairman of the Audit Committee

Composed of three independent Non-Executive Directors.

David Keens is considered by the Board to have recent and 
relevant experience. All members have significant commercial 
and operating experience in consumer and digital businesses.

At least three meetings held per year.

Meetings are attended by the Chief Financial Officer and Chief 
Operating Officer, Chief Executive Officer, internal auditors and 
external auditors by invitation.

For more information on the Committee’s Terms of Reference 
visit plc.autotrader.co.uk/investors

Three meetings were held during the year:

David Keens (Chairman) 

Jill Easterbrook 

Jeni Mundy 

Meetings attended/ 
total meetings held

Percentage of 
meetings attended

3/3

3/3

3/3

100%

100%

100%

Our progress in 2019:
 — Focus on key areas of judgement, including joint venture 

accounting for Dealer Auction.

 — Review the impact of changes to accounting policies for 

IFRS 9, IFRS 15 and IFRS 16.

 — Review of effectiveness of internal audit function, internal 

controls and risk management framework.

 — Evaluate effectiveness and independence of external audit.

In 2020 we will: 
 — Agree with KPMG any changes for their 2020 audit.

60  |  Auto Trader Group plc  Annual Report and Financial Statements 2019

Financial reporting
The primary role of the Committee in relation to financial reporting is to review and monitor the integrity of the financial statements, including 
annual and half-year reports, result announcements, dividend proposals and any other formal announcement relating to the Group’s financial 
performance.

The Committee assessed the quality and appropriateness of the accounting principles and policies adopted, and whether management had 
made appropriate underlying estimates and judgements. In doing so, the Committee reviewed management reports in respect of the main 
financial reporting issues and judgements made, together with reports prepared by the external auditor on the 2019 half-year statement and 
2019 Annual Report.

The Committee, with assistance from management and KPMG, identified areas of financial statement risk and judgement as described below.

Description of focus area

Revenue recognition

Revenue recognition for the Group’s revenue streams is not complex. 
However, this remained an area of focus for KPMG due to the large 
volume of transactions and as revenue is the most material figure in 
the financial statements.

KPMG carried out a review of our revenue recognition policies; 
performed detailed analytical procedures; tested completeness and 
existence of revenue by matching sales information from sales 
systems to the financial systems and to cash receipts; reviewed 
customer contracts; tested revenue cut-off and assessment of 
deferred and accrued revenue; and carried out other 
computer-assisted audit techniques.

KPMG also reviewed the impact of IFRS 15 which was adopted from 
1 April 2018 (see below).

Adoption of new accounting standards

The Group has adopted IFRS 9 (Financial Instruments), IFRS 15 
(Revenue) and IFRS 16 (Leases) with effect from 1 April 2018. The 
adoption of these new standards involves the use of judgements  
and assumptions and requires significant changes to disclosures.

Share-based payments

The Company has a number of share-based payment arrangements, 
accounted for under IFRS 2, including a new Single Incentive Plan. 
These require the use of valuation models and certain assumptions in 
determining their fair value at grant and in the recognition of charges 
and, as such, this is an area of judgement for management.

Joint venture accounting

The Group has entered into a joint venture agreement with Cox 
Automotive UK during the year. This was a material transaction; 
however the accounting treatment is not deemed to be complex  
or involve a high degree of management judgement. 

Going concern and viability statement

The Directors must satisfy themselves as to the Group’s viability  
and confirm that they have a reasonable expectation that it will 
continue to operate and meet its liabilities as they fall due. The  
period over which the Directors have determined it is appropriate to 
assess the prospects of the Group has been defined as three years.  
In addition, the Directors must consider if the going concern 
assumption is appropriate.

Audit Committee action

The Committee was satisfied with the explanations provided and 
conclusions reached.

The Committee has reviewed the key assumptions and impact of  
the adoption of the new accounting standards and is satisfied that 
these are appropriate. The Committee has also reviewed the 
disclosures, and has received reports from KPMG which include 
technical review of the new disclosures, and is satisfied that these 
are in accordance with accounting standards.

The Committee reviewed the assumptions made by management, 
particularly in relation to profit forecasts that determine the 
proportion of shares granted under the PSP, DABP and new Single 
Incentive Plan. The Committee reviewed the comments within 
KPMG’s report into the calculation of the charge and satisfied itself 
that the share-based payment accounting is appropriate and in 
accordance with accounting standards.

The Committee has reviewed the accounting treatment and 
disclosure for the new joint venture and is satisfied that this is 
appropriate and in accordance with accounting standards.

The Committee reviewed management’s schedules supporting the 
going concern assessment and viability statements. These included 
the Group’s medium-term plan and cash flow forecasts for the 
period to March 2022. The Committee discussed with management 
the appropriateness of the three-year period, and discussed the 
correlation with the Group’s principal risks and uncertainties as 
disclosed on pages 30-33. The feasibility of mitigating actions and 
the potential speed of implementation to achieve any flexibility 
required were discussed. The Committee evaluated the 
conclusions over going concern and viability and the proposed 
disclosures in the financial statements and satisfied itself that the 
financial statements appropriately reflect the conclusions.

Auto Trader Group plc  Annual Report and Financial Statements 2019  |  61

Strategic reportGovernanceFinancial statementsReport of the Audit Committee continued

Fair, balanced and understandable
At the request of the Board, the Committee has reviewed the content of the 2019 Annual Report and considered whether, taken as a whole, in 
its opinion it is fair, balanced and understandable and provides the information necessary for shareholders to assess the Company’s position, 
performance, business model and strategy. The Committee was provided with an early draft of the Annual Report, and provided feedback on areas 
where further clarity or information was required in order to provide a complete picture of the Group’s performance. The final draft was then 
presented to the Audit Committee for review before being recommended for approval by the Board. When forming its opinion, the Committee 
reflected on discussions held during the year and reports received from the external auditor and considered the following main areas:

Is the report fair?

 — Is a complete picture presented and has any sensitive material been omitted that should have been included?

 — Are key messages in the narrative aligned with the KPIs and are they reflected in the financial reporting?

 — Are the revenue streams described in the narrative consistent with those used for financial reporting in the financial 

statements?

Is the report 
balanced?

 — Is there a good level of consistency between the reports in the front and the reporting in the back of the Annual Report?

 — Do you get the same messages when reading the front end and the back end independently?

 — Is there an appropriate balance between statutory and adjusted measures and are any adjustments explained clearly 

with appropriate prominence?

 — Are the key judgements referred to in the narrative reporting and significant issues reported in the Report of the Audit 
Committee consistent with disclosures of key estimation uncertainties and critical judgements set out in the financial 
statements?

Is the report 
understandable?

 — How do these compare with the risks that KPMG are planning to include in their report?

 — Is there a clear and cohesive framework for the Annual Report?

 — Are the important messages highlighted and appropriately themed throughout the document?

 — Is the report written in accessible language and are the messages clearly drawn out?

Following the Committee’s review, the Directors confirm that, in their opinion, the 2019 Annual Report, taken as a whole, is fair, balanced and 
understandable and provides the information necessary for shareholders to assess the Company’s position and performance, business 
model and strategy.

Risk management and internal control
The Committee’s responsibilities include a review of the risk management systems and internal controls to ensure that they remain effective 
and that any identified weaknesses are properly dealt with. The Committee:

 — reviews annually the effectiveness of the Group’s internal control framework;

 — receives reports from the Group’s outsourced internal audit function and ensures recommendations are implemented where appropriate; and

 — reviews reports from the external auditors on any issues identified in the course of their work, including any internal control reports received 

on control weaknesses, and ensures that there is an appropriate response from management.

The Group has internal controls and risk management systems in place in relation to its financial reporting processes and preparation of 
consolidated accounts. These systems include policies and procedures to ensure that adequate accounting records are maintained and 
transactions are recorded accurately and fairly to permit the preparation of financial statements in accordance with IFRS. The internal control 
systems include the elements described below.

Element

Approach and basis for assurance

Risk 
management

Whilst risk management is a matter for the Board as a whole, the day-to-day management of the Group’s key risks resides with 
the Operational Leadership Team (‘OLT’) and is documented in a risk register. A review and update of the risk register is 
undertaken twice a year and reviewed by the Board. The management of identified risks is delegated to the OLT, and regular 
updates are given to executive management at quarterly steering group meetings.

Financial 
reporting

Group consolidation is performed on a monthly basis with a month-end pack produced that includes an income statement, 
balance sheet, cash flow statement and detailed analysis. The month-end pack also includes KPIs and these are reviewed each 
month by the OLT and the Board. Results are compared against the Plan or Reforecast and narrative provided by management to 
explain significant variances.

Budgeting and 
reforecasting

An annual Plan is produced and monthly results are reported against this. A half-year Reforecast is produced. The Plan and 
the Reforecast are prepared using a bottom up approach, informed by a high-level assessment of market and economic 
conditions. Reviews are performed by the OLT and the Board whilst the Plan is also compared to the top down Medium Term 
Plan (‘MTP’) as a sense check. The Plan is approved by the OLT and the Board, and the Reforecast is approved by the OLT and 
reported to the Board.

Delegation of 
authority and 
approval limits

A documented structure of delegated authorities and approval for transactions is maintained beyond the Board’s Terms of 
Reference. This is reviewed regularly by management to ensure it remains appropriate for the business.

Segregation  
of duties

Procedures are defined to segregate duties over significant transactions, including procurement, payments to suppliers, payroll 
and discounts/refunds. Key reconciliations are prepared and reviewed on a monthly basis to ensure accurate reporting.

62  |  Auto Trader Group plc  Annual Report and Financial Statements 2019

Non-audit service

Policy

Considered to be approved by 
the Committee up to a level of 
£100,000 for each individual 
engagement, and to a maximum 
aggregate in any financial year of 
the higher of £200,000 and 70% 
of the average audit fees paid to 
the audit firm in the last three 
consecutive years.

Any engagement of the external 
auditor to provide permitted 
services over these limits is 
subject to the specific approval in 
advance by the Audit Committee.

Prohibited, with the exception of 
certain services which are 
subject to derogation if certain 
conditions are met, in 
accordance with the EU Audit 
Reform.

Audit-related services directly 
related to the audit
For example, the review of interim 
financial statements, compliance 
certificates and reports to 
regulators.

Acceptable non-audit services
Including, but not limited to: work 
related to mergers, acquisitions, 
disposals, joint ventures or 
circulars; benchmarking services; 
and corporate governance 
advice.

Prohibited services
In line with the EU Audit Reform, 
services where the auditor’s 
objectivity and independence 
may be compromised by the 
threat of self-interest, self-review, 
management, advocacy, 
familiarity or intimidation – for 
example, tax services, accounting 
services, internal audit services, 
valuation services and financial 
systems consultancy.

Refer to plc.autotrader.co.uk/investors for full details of the policy. 
During the year, KPMG charged the Group £34,396 for audit-related 
assurance services.

The Statutory Audit Services for Large Companies Market Investigation 
(Mandatory Use of Competitive Tender Processes and Audit 
Committee Responsibilities) Order 2014 – statement of compliance
As a competitive tender was carried out in 2016, and KPMG LLP were 
first appointed as statutory auditors in the financial year to March 
2017, we have complied with the requirement that the external audit 
contract is tendered within the 10 years prescribed by EU and UK 
legislation and the Code’s recommendation. The Company confirms 
that it complied with the provisions of the Competition and Markets 
Authority’s Order for the financial year under review.

David Keens 
Chairman of the Audit Committee 
6 June 2019

Internal audit
Deloitte has been appointed as the Group’s outsourced internal audit 
function. They are accountable to the Audit Committee and use a risk-
based approach to provide independent assurance over the 
adequacy and effectiveness of the control environment. The internal 
audit work plan for 2019 was approved by the Audit Committee and 
covers a broad range of core financial and operational processes and 
controls, focusing on specific risk areas, including:

 — Tax governance

 — Cyber resilience and application security

 — GDPR operating effectiveness

 — Review of FCA regulated activity 

Management actions that are recommended following the audits are 
tracked to completion and reviewed by the Committee to ensure that 
identified risks are mitigated appropriately. 

The Committee met with representatives from Deloitte without 
management present and with management without representatives 
of Deloitte present. There were no issues of significance raised 
during these meetings.

Whistleblowing
A whistleblowing policy has been adopted which includes access  
to a whistleblowing telephone service run by an independent 
organisation, allowing employees to raise concerns on an entirely 
confidential basis. The Committee receives regular reports on the 
use of the service, any significant reports that have been received, 
the investigations carried out and any actions arising as a result.

External auditors
One of the Committee’s roles is to oversee the relationship with the 
external auditor, KPMG, and to evaluate the effectiveness of the 
service provided and their ongoing independence. The Committee 
has carried out a review based on discussion of audit scope and 
plans, materiality assessments, review of auditors’ reports and 
feedback from management on the effectiveness of the audit 
process, and has concluded that the external auditor remains 
effective and independent.

During the year the Committee reviewed KPMG’s findings of the 
external auditor in respect of their review of the half-yearly report  
for the six-month period ending 30 September 2018, and in respect of 
the audit of the financial statements for the year ended 31 March 2019. 
The Committee met with representatives from KPMG without 
management present and with management without representatives 
of KPMG present, to ensure that there were no issues in the 
relationship between management and the external auditor which it 
should address. There were none.

The Committee has reviewed, and is satisfied with, the 
independence of KPMG as the external auditor.

Non-audit services provided by the external auditor
The external auditor is primarily engaged to carry out statutory audit 
work. There may be other services where the external auditor is 
considered to be the most suitable supplier by reference to their 
skills and experience. It is the Group’s practice that it will seek quotes 
from several firms, which may include KPMG, before engagements 
for non-audit projects are awarded. Contracts are awarded based on 
individual merits. A policy is in place for the provision of non-audit 
services by the external auditor, to ensure that the provision of such 
services does not impair the external auditor’s independence or 
objectivity, in accordance with the EU Audit Reform.

Auto Trader Group plc  Annual Report and Financial Statements 2019  |  63

Strategic reportGovernanceFinancial statementsDirectors’ remuneration report 
Annual statement 
by the Chairman of the Remuneration Committee

Dear shareholders,

I am pleased to present, on behalf of the Board, the Report of the 
Remuneration Committee (the ‘Committee’) for the year ended 
31 March 2019. 

Board changes
On 29 April 2019 we announced that Trevor Mather had notified the 
Board of his intention to retire as CEO and that he will step down  
from his role and as a Director on 31 March 2020. At the same time  
we announced that Nathan Coe has been promoted to CEO-designate 
and that Catherine Faiers will join the Board in the role of Chief 
Operating Officer "COO" from 1 May 2019. Details of their remuneration 
arrangements are provided below and in the remainder of this report. 

Remuneration Policy and approach for 2020
During 2018 the Committee undertook a review of our Directors’ 
Remuneration Policy. No changes were made to the remuneration 
framework as it was considered that it had been successful in driving 
performance and that it continued to be appropriate for the 
Executive Directors. The Committee, however, made some 
modifications to the structure and assessment of performance 
measures for the PSP to better align performance measures with our 
strategy as well as to simplify and increase the transparency of the 
approach to assessing performance and setting targets. I am pleased 
that our revised Policy was approved by 95% of shareholders at the 
2018 AGM. Thank you to our shareholders for the time you took to 
consult with us in the development of this Policy.

The Remuneration Committee continues to believe the Policy is 
appropriate and our approach to Executive Directors remuneration is 
unchanged for 2020. The maximum opportunity will continue to be 
150% of base salary for the CEO and the CFO & CEO-designate. The 
COO’s maximum bonus opportunity will be 130% of base salary. 
Annual bonuses will continue to be based 75% on Operating profit and 
25% on strategic objectives. For 2020 the strategic measures will be 
based on stock on site, and adoption of our new car proposition. The 
new car measure has been introduced for 2020 reflecting our 
strategic focus on generating value through this market offering.

PSP awards will be granted in June 2019 and these will continue to be 
based 75% on Operating profit growth and 25% on total Group revenue 
growth. The CFO & CEO-designate will receive an award of 200% of 
salary and the COO will receive an award of 150% of salary. In light of 
his announced retirement the CEO will not receive a PSP award in 
June 2019.

Salaries for the CEO and CFO & CEO-designate were increased by c.2% 
with effect from 1 April 2019 in line with the general increase received 
for other senior employees across the Group. Pension and benefits are 
unchanged for 2019. The COO’s salary was set at £350,000 from the 
date of her appointment to the Board (1 May 2019).

The CFO & CEO-designate’s remuneration arrangements remain 
unchanged at present but will be reviewed in advance of him being 
appointed to the role of CEO with effect from 1 April 2020.

Performance and reward in 2019
2019 has been another good year, with revenue growth of 8% and 
Operating profit growth of 10%. We have also continued to make good 
progress against our purpose to lead the future of UK’s digital 
automotive marketplace and have delivered excellent returns for 
shareholders through dividends and share buybacks.

Further details can be found on pages 24 to 29 of the Strategic report.

Jill Easterbrook
Chairman of the Remuneration Committee

Composed of three independent Non-Executive Directors.

The Company Chairman, Chief Executive Officer, the Chief 
Financial Officer and Chief Operating Officer and other relevant 
individuals are invited to attend the meetings – no person is 
present during any discussion relating to their own 
remuneration.

The Company Secretary acts as secretary to the Committee.

For more information on the Committee’s Terms of Reference 
visit plc.autotrader.co.uk/investors 

Six meetings were held during the year:

Meetings attended/ 
total meetings held

Percentage of 
meetings attended

Jill Easterbrook (Chairman) 

David Keens 

Jeni Mundy 

6/6

6/6

6/6

100%

100%

100%

In addition, Ed Williams was in attendance at all six meetings by 
invitation.

Key highlights for 2019:
 — Shareholder approval received for our revised Directors’ 

Remuneration Policy at the 2018 AGM and pay was 
implemented in line with this policy during the year.

 — The Committee reviewed developments in UK corporate 
governance and shareholder guidance and considered its 
approach to the 2018 Code.

 — The Committee considered and agreed remuneration 

arrangements for the CEO in respect of his retirement and 
other changes to the Board announced on 29 April 2019.

In 2020 we will: 
 — Continue to monitor Remuneration Policy to ensure it is 

aligned with strategy and the creation of suitable long-term 
value creation and that it is appropriate in the context of 
evolving shareholder guidance and corporate governance.

64  |  Auto Trader Group plc  Annual Report and Financial Statements 2019

Retirement arrangements for Trevor Mather
Trevor will continue to receive his normal base salary, pension and 
benefits until his retirement and he will remain eligible for an annual 
bonus in respect of FY20. The Committee has determined that Trevor 
will be treated as a ‘good leaver’ in respect of outstanding share 
incentives. Trevor Mather has undertaken to retain shares equivalent 
to 200% of his salary for a minimum of two years post leaving when he 
retires from the Board on 31 March 2020. Further details are provided 
on page 72. 

I look forward to receiving your support on the Directors’ 
remuneration report at the 2019 AGM where I shall be available to 
answer any specific questions that you may have.

Jill Easterbrook 
Chairman of the Remuneration Committee  
6 June 2019

Annual bonus 
The annual bonus for 2019 was based 75% on Operating profit and 25% 
on strategic targets (average live car stock and average full page 
advert views). As outlined on page 70, the total bonus for 2018/19 was 
therefore 76.75% of maximum, resulting in payments of £641,401 for 
the CEO and £425,963 for the CFO & CEO-designate. Half of this 
bonus will be deferred into shares for a two-year period. 

Performance Share Plan (‘PSP’)
PSP awards granted in June 2016 will vest in June 2019 based on 
performance over the three years to 31 March 2019. The award was 
based 75% on Cumulative Underlying operating profit performance 
and 25% on Total Shareholder Return (‘TSR’) relative to the FTSE 250 
(excluding investment trusts). As detailed on page 70, actual 
performance resulted in a payout of 41.7% of the maximum 75% in 
respect of Cumulative Underlying operating profit performance, and 
9.5% of the maximum 25% in respect of TSR, giving an overall total 
performance of 51.2%. The net value of vested awards is subject to a 
two-year holding period. 

The Committee carefully considered the level of payout and 
concluded that annual bonus plan payouts and the level of PSP award 
vesting appropriately reflected the underlying performance of the 
Company and the strategic progress and therefore it was not 
necessary to exercise discretion to adjust payouts.

UK Corporate Governance Code and amended disclosure 
requirements
During the year, the Committee has monitored developments in the 
2018 UK Corporate Governance Code and emerging guidance from 
investors. The Committee has decided to introduce a 
post-employment shareholding guideline in line with best practice 
and the requirements of the 2018 Code. Any Executive Director who 
leaves from 1 April 2019 will be expected to retain an interest in shares 
with a value of 200% of salary (or their actual shareholding if lower) for 
a period of two years following departure. Further details are set out 
on page 67. Our Remuneration Policy already complies with the other 
expanded requirements of the 2018 Code – our pension provision for 
Executive Directors is aligned with our broader employee population, 
we operate a post-vesting holding period for the PSP and malus and 
clawback provisions apply. 

In line with best practice we have also disclosed our CEO pay ratio a 
year in advance of being required to under the regulations. Our 
median all employee to CEO pay ratio is 42:1, which the Committee 
considers is within a reasonable range taking into account the 
structure and nature of our business.

The Committee will undertake a review of the practices in place in the 
coming year to ensure that they are aligned with the new Code and 
reporting regulations. 

In light of the new Code, the Committee has also updated its Terms of 
Reference to formalise many of the Committee’s existing practices to 
align with the expanded requirements of the Code. The updated 
Terms of Reference can be found plc.autotrader.co.uk/investors.

Auto Trader Group plc  Annual Report and Financial Statements 2019  |  65

Strategic reportGovernanceFinancial statementsDirectors’ remuneration report continued
Annual remuneration report 

This report has been prepared in accordance with the Companies Act 2006, Schedule 8 of the Large and Medium-sized Companies and 
Groups (Accounts and Reports) Regulations 2008 (as amended in 2013) and the UKLA’s Listing Rules. This report is subject to an advisory 
shareholder vote at the AGM on 19 September 2019.

Summary of Directors’ Remuneration Policy (Policy) and implementation for 2020
Our Policy was put to shareholders for approval at the AGM on 20 September 2018 and applies to payments made from this date. The following 
provides a summary of the Policy along with details of how the Policy will be implemented during 2020. For full details of the Policy approved 
by shareholders please refer to the 2018 Annual Report and Accounts which can be found at plc.autotrader.co.uk/investors.

Element

Salary

Overview of operation

Maximum opportunity

Performance conditions

Implementation for 2020

Salaries are normally reviewed 
annually with changes effective 
from 1 April. 

N/A

No maximum salary level or 
salary increase; however, 
any base salary increases 
will normally be in line with 
the percentage increases 
awarded to other 
employees of the Group.

The Executive Directors’ salaries 
were increased by c.2% from  
1 April 2019 to:

 — CEO – £568,000  

(2018/19: £557,134)

 — CFO & CEO-designate – £377,000 

(2018/19: £370,000)

The increase for the CEO and CFO 
& CEO-designate is in line with the 
general increase received for 
other senior employees across the 
Group, and lower than the average 
increase in salary across the wider 
employee population of around 
3.75% (reflecting both general 
market, promotions and individual 
rewards for performance).

The COO’s salary was set at 
£350,000 from the date of her 
appointment to the Board 
(1 May 2019).

The CEO-designate’s remuneration 
arrangements will be reviewed  
in advance of him being appointed 
to the role of CEO with effect  
from 1 April 2020 to ensure they 
appropriately reflect the size  
and scope of the role.

No changes.

No changes.

Our pension policy is in line with 
the wider workforce and therefore 
we already comply with the 2018 
Code in this area.

For 2020 the Committee has 
replaced the audience (average 
full pay adverts views) measure 
with a new car measure. 

The Committee considered it was 
appropriate to introduce a new car 
measure reflecting our strategic 
focus on generating value through 
this market offering.

While a focus on audience remains 
fundamental to everything we  
do at Auto Trader, given the 
challenges of consistently 
measuring performance year on 
year the Committee considered 
that it was no longer appropriate 
that full page advert views is 
included as a performance 
measure in the annual bonus.

Benefits

Pension

Annual bonus

Benefits include private medical 
cover, life assurance and income 
protection insurance. 

Directors are eligible to receive 
employer contributions to the 
Company’s defined contribution 
pension plan, a salary supplement 
in lieu of pension benefits (or 
combination of the above). 

Based on the achievement  
of performance over the  
financial year.

Half of the bonus is paid in cash 
with half deferred into shares for 
two years under the Deferred 
Annual Bonus Plan (‘DABP’) subject 
to continued employment only.

Dividend equivalents accrue on 
deferred shares.

Recovery and withholding 
provisions apply, as described 
below.

The value of benefits is not 
capped as it is determined 
by the cost to the Company, 
which may vary.

Maximum contribution in 
line with the contribution of 
other employees in the 
Group, currently 5% of 
salary. 

N/A

N/A

Maximum of 150% of salary.

Performance measures for the 
year ended 31 March 2020 are as 
follows:

 — 75% based on Operating profit

 — 25% based on strategic measures

Strategic measures are based on 
stock (average live car stock) and 
new cars (live retailers paying for 
our new car package) (12.5% 
weighting each).

See below for further details on 
performance measures.

The targets are considered to be 
commercially sensitive, but the 
Committee intends to disclose 
them in the next Annual Report 
provided they are no longer 
considered to be commercially 
sensitive.

66  |  Auto Trader Group plc  Annual Report and Financial Statements 2019

Element

Overview of operation

Maximum opportunity

Performance conditions

Implementation for 2020

There will be no changes to the 
structure of the award; the targets 
have been raised to reflect the 
impact of the joint venture. 

Performance 
Share Plan (‘PSP’) 

Awards vest after three years 
subject to performance conditions 
and continued employment.

Awards are normally in the form  
of nil-cost options.

Executive Directors are required  
to retain vested shares for at least 
two years from the point of 
vesting.

A dividend equivalent accrues  
on awards.

Recovery and withholding 
provisions apply, as described 
below.

A dividend equivalent provision 
applies, as described below. 

Normal circumstances: 
maximum of 200% of salary.

For 2020, performance measures 
and targets will be as follows:

Exceptional circumstances: 
maximum of 300% of salary.

The CFO & CEO-designate 
will receive an award of 
200% of salary in June 2019. 
The COO will receive an 
award of 150% of salary.

In light of his announced 
retirement the CEO will not 
receive a PSP award in 2019.

Operating 
profit  
(75% 
weighting)

Total 
Group 
revenue 
(25% 
weighting)

Threshold  
(25% 
vesting)

Stretch  
(100% 
vesting)

6.5%p.a.

11% p.a.

5% p.a.

8% p.a.

Vesting is on a straight-line basis 
between threshold and stretch.

Performance will be assessed 
based on the compound annual 
growth rate for the three years 
ending 31 March 2022.

See below for further details on 
performance measures.

All-employee 
Share Plans –  
SIP & SAYE

Share ownership 
guidelines

The Company operates two 
all-employee tax-advantaged 
plans, namely a Save As You Earn 
(‘SAYE’) and a Share Incentive Plan 
(‘SIP’) for the benefit of Group 
employees.

Executive Directors will be eligible 
to participate on the same basis as 
other employees.

Executive Directors are expected 
to build and maintain a holding of 
shares in the Company. This is 
expected to be built through 
retaining a minimum of 50% of the 
net of tax vested PSP and DABP 
shares, until the guideline level  
is met.

Maximum permitted based 
on HMRC limits from time  
to time.

N/A

No changes.

The minimum share 
ownership guideline is 200% 
of salary for current 
Executive Directors.

N/A

The Committee has decided to 
introduce a post-employment 
shareholding guideline in line with 
best practice and the requirements 
of the 2018 Code. 

Any Executive Director who leaves 
from 1 April 2019 will normally be 
expected to retain an interest in 
shares with a value of 200% of 
salary (or their actual shareholding 
if lower) for a period of two years 
following departure. 

This guideline will apply to any 
shares acquired from incentive 
plans from 1 April 2019 and may 
include the net value of outstanding 
DABP awards and PSP awards 
subject only to a holding period.

The Committee will have 
discretion to operate the policy 
flexibly and may waive part or all of 
the requirement where considered 
appropriate, for example in 
compassionate circumstances. 

Trevor Mather has undertaken to 
retain shares equivalent to 200%  
of his salary for a minimum of two 
years post leaving when he retires 
from the Board on 31 March 2020.

Auto Trader Group plc  Annual Report and Financial Statements 2019  |  67

Strategic reportGovernanceFinancial statementsDirectors’ remuneration report continued

Additional information
Recovery and withholding provisions
Recovery and withholding provisions apply to variable pay, to enable the Company to recover amounts paid under the annual bonus and PSP in 
the event of the following negative events occurring within three years of the payment of a cash bonus, the grant date of an award under the 
DABP or the vesting date of PSP awards: 

 — a material misstatement of or restatement to the audited financial statements or other data; 

 — an error in calculation leading to over-payment of bonus; or

 — individual gross misconduct. 

Should such an event be suspected, there will be a further two years in which the Committee may investigate the event. The amount to be 
recovered would generally be the excess payment over the amount which would otherwise be paid, and recovery may be satisfied in a variety of 
ways, including through the reduction of outstanding deferred awards, reduction of the net bonus or PSP vesting and seeking a cash repayment.

Selection of performance measures
Annual bonus
Operating profit is a key performance indicator of the business and the Board believes continuing to deliver Operating profit performance will 
generate long-term value for shareholders. For the Operating profit measure, for achievement of the threshold target, 20% of this part of the 
bonus opportunity becomes payable with the maximum becoming payable for outperforming the 2019 business plan.

The Committee believes that it is important to incentivise executives to deliver key strategic objectives to ensure that the business is well 
positioned to deliver profit growth and shareholder value in future. The strategic targets selected for 2020 of stock (average live car stock)  
and new cars (live retailers paying for the new car package) are aligned with our Group KPIs and are the key metrics that underpin our core 
business. The strategic objectives are equally weighted, accounting for 12.5% of the bonus each. A financial underpin will apply to the strategic 
targets, such that no bonus will be payable unless a threshold level of Operating profit is exceeded.

The Committee sets targets taking into account internal and external expectations of performance and organic growth of the business.  
The Committee believes that these targets are appropriately stretching.

PSP
Revenue growth is a key performance indicator of the business and the Committee believes that incentivising management to continue to 
grow revenue performance through our three business lines – Trade, Consumer Services and Manufacturer and Agency – will support 
long-term profit growth and shareholder value creation. To ensure revenue performance is aligned with long-term value creation the vesting 
for the revenue portion of the award is to an ‘underpin’ whereby the Operating profit measure must be at least at threshold levels of 
performance for any portion of the total Group revenue element to pay out.

Continuing to drive Operating profit is a key strategic objective of the business. Though EPS is widely used by other companies, we believe that 
the method by which the Company returns cash to shareholders should not affect executive compensation, and therefore for Auto Trader the 
Committee believes that Operating profit is a more appropriate performance measure.

The Committee set Operating profit and total Group revenue growth targets taking into account internal and external expectations of 
performance and organic growth of the business. The Committee believes that these targets are appropriately stretching.

Differences in Remuneration Policy between Executive Directors and other employees
Whilst the Policy described above applies specifically to the Company’s Executive Directors, the Policy principles are designed with due 
regard to employees across the Group.

 — Pay increases for Executive Directors are in line with the general increase received for other senior employees across the Group, and lower 
than the average increase in salary across the wider employee population of around 3.75% (reflecting both general market, promotions and 
individual rewards for performance). 

 — Pension contributions for Executive Directors are also in line with the wider workforce.The Executive Directors have the same access to 

benefits as all other members of the workforce. 

However, there are some differences. 

 — ‘At risk, performance-linked pay’ is restricted to the most senior employees in the Company, as it is this group that is most influential in 

driving corporate performance.

 — The Committee is committed to promoting a culture of widespread share ownership across all levels of the organisation. At senior levels this 
will predominantly be achieved through participation in performance-based incentive plans, whilst across the rest of the workforce it will 
be supported via all-employee share plans.

Service contracts and policy for payments on loss of office
The service contracts for the Executive Directors are terminable by either the Company or the Executive Director on 12 months’ notice and 
make provision for early termination by way of payment of a cash sum equal to 12 months’ salary and pension. The Company may continue to 
provide benefits until the end of the notice period or may make a payment to the value of 12 months’ contractual benefits. 

Payment in lieu of notice can be paid either as a lump sum or in equal monthly instalments over the notice period and will normally be subject to 
mitigation. The Committee will consider the particular circumstances of each leaver and retains flexibility as to at what point, and the extent to 
which, payments are reduced.

The Executive Directors are subject to annual re-election at the AGM. Service contracts are available for inspection at the Company’s 
registered office. The CEO’s service contract date is 6 March 2015 and the CFO & CEO-designate’s service contract date is 1 April 2016.  
The COO’s service contract date is 1 May 2019.

68  |  Auto Trader Group plc  Annual Report and Financial Statements 2019

Remuneration Policy for the Chairman and Non-Executive Directors

Element

Fees

Overview of operation

Implementation for 2020

Both the Chairman and the Non-Executive Directors 
are paid annual fees and do not participate in any of 
the Company’s incentive arrangements, or receive 
any pension provision or other benefits.

The Chairman receives a single fee covering all of his 
duties.

The Non-Executive Directors receive a basic Board 
fee, with additional fees payable for chairing the Audit 
and Remuneration Committees and for performing 
the Senior Independent Director role.

Fees were reviewed and increased by c.2% with effect from 1 April 2019.

Base fees
 — Chairman – £184,013 (2019: £180,405)

 — Non-Executive Directors – £56,827 (2019: £55,713)

Additional fees
 — SID – £9,742 (2019: £9,551)

 — Audit Committee Chairman – £9,742 (2019: £9,551)

 — Remuneration Committee Chairman – £9,742 (2019: £9,551)

There is no additional fee payable to the Chairman of the Nomination Committee. 
The Company Chairman is currently Chair of the Nomination Committee.

Letters of appointment
All Non-Executive Directors have letters of appointment with the Company for an initial period of three years, subject to annual 
re-appointment at the AGM. Appointment is terminable on six months’ written notice. The appointment letters for the Non-Executive 
Directors provide that no compensation is payable upon termination of employment. The letters of appointment are available for inspection 
at the Company’s registered office. Details of the appointment terms of the Non-Executive Directors are as follows:

Ed Williams

David Keens

Jill Easterbrook

Jeni Mundy

Start of  
current term

Expiry of 
current term

6 March 2018

5 March 2021

1 May 2018

30 April 2021

1 July 2018

30 June 2021

1 March 2019 28 February 2022

Single figure of remuneration for the year ended 31 March 2019 (Audited)
The table below shows the aggregate emoluments earned by the Directors of the Company in the year ended 31 March 2019.

£’000

Executive

Trevor Mather

Nathan Coe

Non-Executive

Ed Williams

David Keens 

Jill Easterbrook 

Jeni Mundy 

Salary and fees

Benefits 

Annual bonus

Long-term
 Incentives1

Pension

Total

557

370

180

75

65

56

1

1

–

–

–

–

641

426

–

–

–

–

683

292

–

–

–

–

28

19

–

–

–

–

1,910

1,109

180

75

65

56

1  51.2% of PSP awards granted in 2016 will vest in June 2019. For the purpose of the single figure the vested shares have been valued based on the three-month average share price to 
31 March 2019 of 467.88p. Dividend equivalents to the value of £23,778 for Trevor Mather and £10,176 for Nathan Coe have also been included. 17% of the vested value is due to share 
price growth of 20% since the date of award.

The following table shows the aggregate emoluments earned in the year ended 31 March 2018.

£’000

Executive

Trevor Mather

Nathan Coe

Non-Executive

Ed Williams

David Keens 

Jill Easterbrook 

Jeni Mundy 

Salary and fees

Benefits 

Annual bonus

Long-term
 incentives 2

Pension

Total

546

350

176

73

64

55

1

1

–

–

–

–

412

229

–

–

–

–

1,943

833

–

–

–

–

27

18

–

–

–

–

2,929

1,431

176

73

64

55

2 

100% of PSP awards granted in 2015 vested in June 2018 for performance over the three-year period to 31 March 2018. In last year's report, for the purpose of the single figure the 
vested shares were valued based on the three-month average share price to 31 March 2018 of 359.58p giving a value of £1,644k for Trevor Mather and £705k for Nathan Coe including 
dividend equivalents. The amounts disclosed in the table have been revalued based on the share price on the date of vesting of 424.90p. 

Auto Trader Group plc  Annual Report and Financial Statements 2019  |  69

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Additional information to support the single figure
Benefits
Benefits include: private healthcare, life assurance and income protection insurance.

Pension 
Employer’s pension contributions of 5% of salary were paid in respect of Executive Directors in line with those received for the wider UK 
employee population. 

Annual bonus for the year ended 31 March 2019
The performance measures, targets and actual outcomes for the annual bonus for the year ended 31 March 2019 are shown in the following table:

Performance measures

Weighting

Threshold

Financial 

Operating profit

Strategic targets

Stock – average live car stock

Audience – average full page 
advert views

Total

75%

12.5%

12.5%

100%

£228m

438,000

Target

£233m

441,000

Stretch

£248m

456,000

Actual 
performance

Payout  
(as a % of maximum)

£243.7m

64.2% of the 75%

462,000

12.5% of the 12.5%

246m

248m

253m

<246m

0% of the 12.5%

76.75% of the 100%

Payout for performance between threshold and stretch is calculated on a pro-rata basis. The payout at threshold is 20% of maximum, and the 
payout at target is 50% of maximum.

Whilst average full page advert views showed a modest decline, our strong audience position was maintained during the year in comparison to 
the market as a whole. 

This level of performance resulted in a bonus payout of £641,401 for Trevor Mather (CEO) and of £425,963 for Nathan Coe (CFO & COO).  
Half of the bonus earned will be payable in shares, deferred for two years under the DABP in line with the Policy. 

The Committee considered the underlying financial performance during the year as well as the progress achieved against strategic objectives 
and considered the level of annual bonus payout to be appropriate.

Performance Share Plan vesting for year ended 31 March 2019
The PSP award granted in 2016 and will vest in June 2019 based on performance to 31 March 2019. The performance conditions this award was 
based on, the targets and performance delivered are set out in the table below:

Measure

Cumulative Underlying operating profit

TSR compared to the FTSE 250 Index 
(excluding investment trusts)1

Total vesting

Weighting

75%

25%

Threshold  
(25% vesting)

Stretch  
(100% vesting)

Actual performance

Payout  
(as a percentage 
of maximum)

£660m

Equal to or above £710m

£680.4m

41.7% of the 75%

Equal to Index TSR Equal to Index TSR plus 25% or above

Index TSR plus 4%

9.5% of the 25%

51.2% of the 100%

1  TSR performance is calculated based on a three-month average to the beginning and end of the performance period. 

For performance between the threshold and stretch targets, vesting is calculated on a pro-rata basis.

Executive Directors will be required to retain vested shares delivered under this PSP for at least two years from the point of vesting, subject  
to the terms of the PSP holding period.

The Committee considered the underlying financial performance over the past three years as well as the progress achieved against strategic 
objectives and considered the level of annual bonus payout to be appropriate.

Scheme interests awarded during the year (Audited)
Awards granted in the year under the DABP and PSP are shown below.

Executive Director

DABP awards1

Trevor Mather

Nathan Coe

Awards are granted as nil-cost options. 

Number of shares awarded

Face/maximum value of awards at grant date 2

46,004 

25,548

 £205,914

£114,353

1  DABP awards were granted in respect of the annual bonus for the year to 31 March 2018. The awards will normally be eligible to vest two years from grant (17 August 2020) based on 

continuous employment.

2  Face/maximum value was calculated based on the closing share price on the day before grant date (17 August 2018) of £4.476. 

70  |  Auto Trader Group plc  Annual Report and Financial Statements 2019

Executive Director

PSP awards3

Trevor Mather

Nathan Coe

Number of  
shares awarded

Multiple of salary

Face/maximum value 
of awards at grant date 4

% award vesting  
at threshold (% maximum)

Performance period 2

248,942

165,326

200%

200%

£1,114,264

£738,999

25%

1 April 2018 to  
31 March 2021

Awards are granted as nil-cost options. 

3  PSP awards will normally be eligible to vest three years from grant (17 August 2021) based on performance over the three years to 31 March 2021 and continuous employment. 
4  Face/maximum value was calculated based on the closing share price on the day before grant date (17 August 2018) of £4.476. 

The performance conditions applying to the 2018 PSP awards shown in the table above are set out below. Each element will be assessed 
independently.

Measure

Operating profit

Total Group revenue

Weighting

75%

Operating profit compound annual growth rate  
for the three years ended 31 March 2021

25% Total Group revenue compound annual growth rate 
for the three years ended 31 March 2021

Basis

Threshold (25% vesting)

Stretch (100% vesting)

6% p.a.

Equal to or above 10% p.a.

5% p.a.

Equal to or above 8% p.a.

For performance between the threshold and stretch targets, vesting will be calculated on a pro-rata basis. There is no vesting below threshold 
performance. 

Executive Directors will ordinarily be required to retain their net of tax number of vested shares delivered under the PSP for at least two years 
from the point of vesting.

Directors’ shareholding and share interests (Audited)
Executive Directors are required to maintain shareholding in the Company equivalent in value to 200% of salary. If an Executive Director does 
not meet the guideline, they will be expected to retain at least half of the net shares vesting under the Company’s discretionary share-based 
employee incentive schemes until the guideline is met. Both Executive Directors currently hold well in excess of this limit. Non-Executive 
Directors do not have shareholding guidelines.

The table below sets out the number of shares held or potentially held by Directors (including their connected persons where relevant) as at 
31 March 2019.

Director

Executive Directors

Trevor Mather

Nathan Coe

Non-Executive Directors

Ed Williams

David Keens

Jill Easterbrook

Jeni Mundy

Beneficially 
owned shares 1

Number of awards  
held under the  
PSP conditional on 
performance

Number of vested  
but unexercised  
nil cost options 

Number of awards  
held under the  
DABP conditional on 
continued employment

Target shareholding 
guideline  
(as a % of salary)

Percentage of salary 
held in shares as 
at 31 March 20192

11,594,704

2,910,340

6,875,444

25,000

-

–

797,572

414,668

446,808

191,489

98,066

51,331

–

–

–

–

–

–

–

–

200%

200%

N/A

N/A

N/A

N/A

11,274%

4,373%

N/A

N/A

N/A

N/A

Includes shares owned by connected persons and shares vesting under the PSP subject to a holding period. Only beneficially owned shares count towards the shareholding guideline.

1  
2  Based on the Director’s salary and the mid-market price at close of business on 31 March 2019 of 521.6p.

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Trevor Mather

Scheme

PSP1

PSP2

PSP3

PSP4

DABP

DABP

DABP

Total

Nathan Coe

Scheme

PSP1

PSP2

PSP3

PSP4

DABP

DABP

DABP

Total

No. of shares/ 
options at  
31 March 2018

Shares/options 
granted in  
the year

Shares/options 
lapsed in  
the year

Options  
exercised in
 the year

No. of shares/ 
options at  
31 March 2019

446,808

275,321

273,309

–

101,221

52,062

–

1,148,721

–

–

–

248,942

2,2365

–

46,004

317,307

–

–

–

–

–

–

–

–

–

–

–

–

103,457

–

–

446,808

275,321

273,309

248,942

-

52,062

46,004

103,457

1,342,446

No. of shares/ 
options at 
31 March 2018

Shares/options 
granted in 
the year

Shares/options 
lapsed in 
the year

Options  
exercised in  
the year

No. of shares/ 
options at 
31 March 2019

 191,489 

 117,994 

131,348 

–

50,128

25,783

–

516,742

–

–

–

165,326

1,107

–

25,548

191,981

–

–

–

–

–

–

–

–

–

–

–

–

51,235

–

–

51,235

 191,489 

 117,994 

131,348

165,326

-

25,783

25,548

657,488

Date of grant

19/6/2015

17/6/2016

16/6/2017

17/8/2018

17/6/2016

16/6/2017

17/8/2018

Date of grant

19/6/2015

17/6/2016

16/6/2017

17/8/2018

17/6/2016

16/6/2017

17/8/2018

Date  
from which 
exercisable

19/6/2018

17/6/2019

16/6/2020

17/8/2021

17/6/2018

16/6/2019

17/8/2021

Date  
from which 
exercisable

19/6/2018

17/6/2019

16/6/2020

17/8/2021

17/6/2018

16/6/2019

17/8/2021

Expiry date

19/6/2025

17/6/2026

16/6/2027

17/8/2028

17/6/2026

16/6/2027

17/8/2028

Expiry date

19/6/2025

17/6/2026

16/6/2027

17/8/2028

17/6/2026

16/6/2027

17/8/2028

1 

100% of the PSP award granted in 2015 vested in June 2018 based on Cumulative Underlying operating profit and relative TSR performance compared to the FTSE 250 (excluding 
investment trusts) to 31 March 2018.

2  51.2% of the PSP award granted in 2016 will vest in June 2019 based on Cumulative Underlying operating profit and relative TSR performance compared to the FTSE 250 (excluding 

investment trusts) to 31 March 2019.

3  2017 PSP awards are subject 75% to Cumulative Underlying operating profit and 25% to relative TSR performance compared to the FTSE 250 (excluding investment trusts) over the 

three-year period to 31 March 2020. For the Cumulative Underlying operating profit portion, 25% will vest if Cumulative Underlying operating profit is £690m or greater. 100% will vest 
if Cumulative Underlying operating profit is £750m or above. For performance between these points, vesting will be calculated on a pro-rata basis. For the Relative TSR portion, 25% 
will vest if Auto Trader’s TSR performance is equal to the FTSE 250 Index (excluding investment trusts). 100% will vest if Auto Trader’s TSR performance exceeds the FTSE 250 Index 
(excluding investment trusts) by 25% or more. For performance between these points, vesting will be calculated on a pro-rata basis. 

4  Performance measures for the 2018 PSP awards are set out on page 67.
5  Dividend equivalents have been added on vesting. 

Payments to former Directors (Audited)
There were no payments made to former Directors during the year.

Retirement arrangements for Trevor Mather
Trevor Mather will step down as CEO and from the Board on 31 March 2020. Trevor will continue to receive his normal base salary, pension and 
benefits until his retirement on 31 March 2020. He will not receive any payment in lieu of notice under his contract as he will work substantially 
all of his notice. 

On the recommendation of the Remuneration Committee, the Board has determined that Trevor will be treated as a “good leaver” in respect of 
the Annual Bonus, the Company’s Performance Share Plan (PSP) and the Deferred Annual Bonus Plan (DABP). 

In accordance with the scheme rules, outstanding PSP awards will vest to the extent that targets are met. They will be pro-rated for time 
elapsed since grant and will vest on the normal vesting dates. By mutual agreement, Trevor has asked to waive any entitlement to receive 
further awards under the PSP and will not therefore receive a PSP award in June 2019. Outstanding DABP awards will vest in full on the normal 
vesting dates. 

Trevor will eligible to receive an Annual Bonus in relation to the financial year ending on 31 March 2020, payable to the extent that targets set out 
in the bonus plan are met and paid on the date when paid to other members of the bonus scheme. He will not be required to convert part of the 
2020 bonus into shares in the Company, as specified in the scheme. However, Trevor has voluntarily undertaken to retain shares equivalent to 
200% of his salary, for a minimum of two years post leaving, in line with the newly adopted post employment shareholding guidelines.

72  |  Auto Trader Group plc  Annual Report and Financial Statements 2019

Performance graph and CEO remuneration table
The graph below illustrates the Company’s TSR performance relative to the FTSE 250 Index (excluding investment trusts) of which the 
Company is a constituent, from the start of conditional share dealing on 18 March 2015. The graph shows the performance of a hypothetical 
£100 invested and its performance over that period.

Total Shareholder Return

)
£
(
n
r
u
t
e
R
r
e
d
o
h
e
r
a
h
S

l

)

d
e
s
a
b
e
r
(

l

a
t
o
T

250

200

150

100

50

0

Wed 18 March 
2015

Tues 31 March 
2015

Thurs 31 March 
2016

Fri 31 March 
2017

Sat 31 March 
2018

Sun 31 March 
2019

Auto Trader Group plc

FTSE 250 (excluding investment trusts)

Source: Datastream (Thomson Reuters).

CEO remuneration
The table below sets out the CEO’s single figure of total remuneration together with the percentage of maximum annual bonus awarded over 
the same period.

CEO total remuneration (£’000)

Annual bonus (% of maximum)

PSP vesting (% of maximum)

2019

1,910

76.75

51.2%

2018

2,929

50.3%

100%

2017

980

51.8%

N/A 3

2016

1,339

100%

N/A3

2015 1

20

N/A2

N/A3

1  From the date of Admission in March 2015.
2  Private company when bonus plan implemented in 2015.
3  No awards were eligible to vest in respect of long-term performance ending in 2015, 2016 or 2017.

Percentage increase in the remuneration of the CEO 
The table below shows the average increase in each component between the CEO and the average employee in the Company from 2018 to 2019. 

Component

Salary

Benefits 1

Bonus 2

CEO

+2%

-7%

56%

Change in remuneration levels
Average employee

3.3%

-6%

n/a%

1  The average value of benefits has decreased due to a reduction in the cost of private medical insurance.
2  There are no employees participating in the Annual Bonus scheme other than the CEO and COO & CFO as all other employee variable pay schemes are now settled in shares. 

CEO pay ratio
In line with best practice we have also disclosed our CEO pay ratio a year in advance of being required to under the regulations. The table below 
shows the ratio between the CEO’s total single figure calculated as set out above on page 69 and the median, lower and upper quartile total 
remuneration for our UK based workforce. Our median all employee to CEO pay ratio is 42:1 which the Committee considers is within a 
reasonable range taking into account the structure and nature of our business.

A significant proportion of the CEO’s pay is in the form of variable pay through the annual bonus and the PSP. CEO pay will therefore vary year on 
year based on Company and share price performance. The CEO to all-employee pay ratio will therefore also fluctuate taking this into account.

Year

2019

Method

A

25th percentile pay ratio

Median pay ratio

75th percentile pay ratio

59.4:1

42.0:1

30.3:1

Notes:
–  Method A has been used to determine the relevant employees on the basis that this approach is in line with the approach used to calculate the single total figure for the CEO and 

therefore is the most robust.

–  The salary for the P25 employee was £30,000 and total remuneration was £32,180. The salary for the P50 employee was £38,340 and total remuneration was £45,440. The salary for 

the P75 employee was £53,570 and total remuneration was £62,940.

–  The P25, P50 and P75 employees were determined as at 31 March 2019 based on full-time equivalent remuneration. Only employees who were employed as at the end of the financial year 

were included; salaries were annualised, taking account of mid-year increases. The total remuneration includes salary, allowances, taxable benefits, pension contributions and 
share-based payments. Taxable benefits are based on the previous tax year (2018) with estimates used for those employees who joined part way through the year. Options under the SAYE 
scheme are included as at the date of grant, based on the difference between the market value at grant date and the exercise price. Options under discretionary plans (PSP and Single 
Incentive Plan) are based on the date that the performance conditions were achieved, and valued using the three-month average share price to 31 March 2019 of 467.88p.

Auto Trader Group plc  Annual Report and Financial Statements 2019  |  73

Strategic reportGovernanceFinancial statements 
 
 
 
 
 
 
Directors’ remuneration report continued

Relative importance of the spend on pay
The following table shows the Group’s actual spend on pay for all employees compared to distributions to shareholders. The average number 
of employees has also been included for context. Revenue and Operating profit have also been disclosed as these are two key measures of 
Group performance.

Employee costs (see note 7 to the consolidated financial statements)

Average number of employees (see note 6 to the consolidated financial statements)

Revenue (see Consolidated income statement)

Operating profit

Dividends paid and proposed and share buybacks (see notes 26 and 27 to the  
consolidated financial statements) 

2019 
£m

56.0

802

355.1

243.7

156.4

Restated 2018  
£m

% change

54.5

822

330.1

221.3

152.81

3%

3%

8%

10%

2%

1  2018 comparatives have been restated to reflect the adoption of IFRS 9, IFRS 15 and IFRS 16, and to include share buybacks. 

Funding of equity awards
Share awards may be funded by a combination of newly issued shares, treasury shares and shares purchased in the market. Where shares are 
newly issued or from treasury, the Company complies with Investment Association dilution guidelines on their issue. The current dilution 
usage of all share plans is c. 0.74% of shares in issue. 

Where shares are purchased in the market, these will be held by a trust, in which case the voting rights relating to the shares are exercisable by 
the Trustees in accordance with their fiduciary duties. At 31 March 2019 the Trust held 565,555 shares in respect of the Share Incentive Plan.

External directorships
Auto Trader recognises that its Executive Directors may be invited to become non-executive directors of other companies. Such 
non-executive duties can broaden a Director’s experience and knowledge which can benefit Auto Trader. The Company Chairman would 
approve any such directorships in advance to ensure that there was no conflict of interest. Trevor Mather was appointed as a director on the 
board of Matches Fashion Limited, a fashion retail business, on 9 September 2018. From the period from appointment until 31 March 2019, fees 
of £35k were payable to Trevor for this appointment, and which he was entitled to retain. The Board approved the appointment and confirmed 
that it was satisfied that there was no conflict of interest arising.

Membership of the Committee
Jill Easterbrook is the Committee Chairman, and its other members are David Keens and Jeni Mundy. Refer to pages 47 and 64 for further 
details of the membership of the Committee, the Terms of Reference, the meetings held and activities during the year.

External advisors
During the year the Committee received advice from Deloitte who were appointed in October 2017 following a competitive tender process. 
Deloitte are founding members of the Remuneration Consultants Code of Conduct and adhere to this Code in their dealings with the 
Committee. The Committee is satisfied that the advice provided by Deloitte is objective and independent. The Committee is comfortable 
that the Deloitte engagement partner and team that provide remuneration advice to the Committee do not have connections with the 
Company that may impair their independence. The Committee reviewed the potential for conflicts of interest and judged that there were 
appropriate safeguards against such conflicts.

Fees are charged on a time and materials basis. During the year Deloitte was paid £23,200 for advice provided to the Committee. Deloitte 
provided additional services to the Company in relation to internal audit and tax services.

Statement of shareholder voting
Shareholder voting in relation to recent AGM resolutions is as follows:

2018 AGM: Remuneration Policy (binding)

2018 AGM: Annual Report on Remuneration (advisory)

746,257,288

758,354,603

94.93%

96.47%

39,870,834

27,773,520

5.07%

3.53%

Votes  
for

% of votes cast  
for

Votes  
against

% of votes cast 
against

Abstentions

152,057

152,057

Approval
This Directors’ remuneration report has been approved by the Board of Directors.

Signed on behalf of the Board of Directors.

Jill Easterbrook 
Chairman of the Remuneration Committee  
6 June 2019

74  |  Auto Trader Group plc  Annual Report and Financial Statements 2019

Directors‘ report

The Directors have pleasure in 
submitting their Report and the 
audited financial statements  
of Auto Trader Group plc  
(the ‘Company’) and its subsidiaries 
(together the ‘Group’) for the  
financial year to 31 March 2019.

Statutory information
Information required to be part of the Directors’ report can be found 
elsewhere in this document, as indicated in the table below, and is 
incorporated into this Report by reference:

Section of Annual Report

Page reference

Employee involvement

Employees with disabilities

Strategic report; Corporate social  
responsibility (page 36)

Strategic report; Corporate social  
responsibility (page 38)

Financial instruments

Note 2 to the consolidated financial statements

Future developments  
of the business

Greenhouse gas emissions

Non-financial reporting

Strategic report (pages 15 to 17)

Strategic report; Corporate social responsibility 
(page 41)

Strategic report: Corporate social responsibility 
(pages 35 to 45)

Information required by LR 9.8
Information required to be included in the Annual Report by LR 9.8 can 
be found in this document as indicated in the table below:

Section of Annual Report

Page reference

Allotment of shares during 
the year

Note 25 to the consolidated financial 
statements

Directors’ interests

Remuneration report (page 71)

Significant shareholders

Directors’ report (page 77)

Going concern

Principal risks and uncertainties (page 34)

Long-term incentive  
schemes

Powers for the Company  
to buy back its shares

Directors’ remuneration report (pages 66 to 74)

Directors’ report (page 76)

Significant contracts

Directors’ report (page 76)

Significant related party 
agreements

Directors’ report (page 77)

Statement of corporate 
governance

Corporate governance statement  
(pages 50 to 74)

Management report
This Directors’ report, on pages 75 to 78, together with the Strategic 
report on pages 1 to 45, form the Management Report for the 
purposes of DTR 4.1.5R.

Strategic report
The Strategic report, which can be found on pages 1 to 45, sets out the 
Group’s strategy, objectives and business model; the development, 
performance and position of the Group’s business (including 
financial and operating key performance indicators); a description of 
the principal risks and uncertainties; and the main trends and factors 
likely to affect the future development, performance and position of 
the Group’s business.

UK Corporate Governance Code
The Company’s statement on corporate governance can be found in 
the Corporate governance statement, the Report of the Nomination 
Committee, the Report of the Audit Committee and the Directors’ 
remuneration report on pages 50 to 74, all of which form part of this 
Directors’ report and are incorporated into it by reference.

2019 Annual General Meeting
The Annual General Meeting (‘AGM’) will be held at 10.00 am on 
19 September 2019 at the Company’s registered office at 4th Floor, 
1 Tony Wilson Place, Manchester, M15 4FN. The Notice of Meeting sets 
out the resolutions to be proposed and specifies the deadlines for 
exercising voting rights and appointing a proxy or proxies to vote in 
relation to resolutions to be passed at the AGM. All proxy votes will 
be counted and the numbers for, against or withheld in relation to 
each resolution will be announced at the AGM and published on the 
Company’s website.

Board of Directors
The following individuals were Directors of the Company for the 
whole of the financial year ending 31 March 2019, and to the date of 
approving this report unless otherwise stated:

 — Ed Williams

 — Trevor Mather

 — Nathan Coe

 — David Keens

 — Jill Easterbrook

 — Jeni Mundy

 —  Catherine Faiers (appointed 1 May 2019)

All Directors will stand for election or re-election at the 2019 AGM in 
line with the recommendations of the Code.

Appointment and replacement of Directors
At each AGM each Director then in office shall retire from office with 
effect from the conclusion of the meeting. When a Director retires at 
an AGM in accordance with the Articles of Association of the 
Company, the Company may, by ordinary resolution at the meeting, 
fill the office being vacated by re-electing the retiring Director. In the 
absence of such a resolution, the retiring Director shall nevertheless 
be deemed to have been re-elected, except in the cases identified by 
the Articles.

Results and dividends
The Group’s and Company’s audited financial statements for the year 
are set out on pages 83 to 136.

The Company declared an interim dividend on 8 November 2018 of 
2.1 pence per share which was paid on 25 January 2019.

The Directors recommend payment of a final dividend of 4.6 pence 
per share (2018: 4.0 pence per share) to be paid on 27 September 2019 
to shareholders on the register of members at 30 August 2019, subject 
to approval at the 2019 AGM.

Amendment of the Articles
The Company’s Articles of Association may only be amended  
by a special resolution at a general meeting of shareholders.  
No amendments are proposed to be made to the existing Articles  
of Association at the forthcoming AGM.

Auto Trader Group plc  Annual Report and Financial Statements 2019  |  75

Strategic reportGovernanceFinancial statementsVoting rights
Each ordinary share entitles the holder to vote at general meetings of 
the Company. A resolution put to the vote of the meeting shall be 
decided on a show of hands unless a poll is demanded. On a show of 
hands, every member who is present in person or by proxy at a 
general meeting of the Company shall have one vote. On a poll, every 
member who is present in person or by proxy shall have one vote for 
every share of which they are a holder. The Articles provide a deadline 
for submission of proxy forms of not less than 48 hours before the 
time appointed for the holding of the meeting or adjourned meeting. 
No member shall be entitled to vote at any general meeting either in 
person or by proxy, in respect of any share held by him, unless all 
amounts presently payable by him in respect of that share have been 
paid. Save as noted, there are no restrictions on voting rights nor any 
agreement that may result in such restrictions.

Restrictions on transfer of securities
The Articles do not contain any restrictions on the transfer of ordinary 
shares in the Company other than the usual restrictions applicable 
where any amount is unpaid on a share. Certain restrictions are also 
imposed by laws and regulations (such as insider trading and 
marketing requirements relating to close periods) and requirements 
of the Company’s share dealing code whereby Directors and certain 
employees of the Company require approval to deal in the 
Company’s securities.

Change of control
Save in respect of a provision of the Company’s share schemes which 
may cause options and awards granted to employees under such 
schemes to vest on takeover, there are no agreements between the 
Company and its Directors or employees providing for compensation 
for loss of office or employment (whether through resignation, 
purported redundancy or otherwise) because of a takeover bid.

Significant contracts
The only significant agreement to which the Company is a party that 
takes effect, alters or terminates upon a change of control of the 
Company following a takeover bid, and the effect thereof, is the 
Revolving Credit Facility agreement, which contains customary 
prepayment, cancellation and default provisions including, if 
required by a lender, mandatory prepayment of all utilisations 
provided by that lender upon the sale of all or substantially all of the 
business and assets of the Group or a change of control.

Directors‘ report continued

Authority to allot shares
Under the 2006 Act, the Directors may only allot shares if authorised 
to do so by shareholders in a general meeting. The authority 
conferred on the Directors at the 2018 AGM under section 551 of the 
2006 Act expires on the date of the forthcoming AGM, and ordinary 
resolution 13 seeks a new authority to allow the Directors to allot 
ordinary shares up to a maximum nominal amount of £6,195,082 
(619,508,165 shares, representing approximately two thirds of the 
Company’s existing share capital at 6 June 2019), of which 309,707,622 
shares (representing approximately one third of the Company’s 
issued ordinary share capital) can only be allotted pursuant to a rights 
issue. The Directors have no present intention of exercising this 
authority which will expire at the conclusion of the AGM in 2019 or 
19 December 2019 if earlier.

Authority to purchase own shares
The Company’s share buyback programme continued during the year. 
By resolutions passed at the 2018 AGM the Company was authorised 
to make market purchases of up to 94,802,631 of its ordinary shares, 
subject to minimum and maximum price restrictions. A total of 
20,229,881 ordinary shares of £0.01 each were purchased in the year to 
31 March 2019, being 2.15% of the shares in issue at the time the 
authority was granted. The average price paid per share was 461.48p 
with a total consideration paid (inclusive of all costs) of £94.0 million. 
1,266,000 shares were purchased for treasury, and the remaining 
18,963,881 shares were purchased to be immediately cancelled. The 
Directors will seek authority from shareholders at the forthcoming 
AGM for the Company to purchase, in the market, up to a maximum of 
10% of its own ordinary shares (excluding shares held in treasury) 
either to be cancelled or retained as treasury shares.

Share capital and control
The Company’s issued share capital comprises ordinary shares of 
£0.01 each which are listed on the London Stock Exchange (LSE: 
AUTO.L). The ISIN of the shares is GB00BVYVFW23.

The issued share capital of the Company as at 31 March 2019 and 
6 June 2019 comprises 933,197,563 of £0.01 each. 3,996,041 shares were 
held in treasury at 31 March 2019. Further information regarding the 
Company’s issued share capital and details of the movements in 
issued share capital during the year are provided in note 25 to the 
Group’s financial statements. All the information detailed in note 25 
forms part of this Directors’ report and is incorporated into it by 
reference.

Details of employee share schemes are provided in note 29 to the 
Group financial statements.

Rights attaching to shares
All shares have the same rights (including voting and dividend rights 
and rights on a return of capital) and restrictions as set out in the 
Articles, described below. Except in relation to dividends which have 
been declared and rights on a liquidation of the Company, the 
shareholders have no rights to share in the profits of the Company. 
The Company’s shares are not redeemable. However, following any 
grant of authority from shareholders, the Company may purchase or 
contract to purchase any of the shares on or off market, subject to 
the Companies Act 2006 and the requirements of the Listing Rules.

No shareholder holds shares in the Company which carry special 
rights with regard to control of the Company. There are no shares 
relating to an employee share scheme which have rights with regard 
to control of the Company that are not exercisable directly and solely 
by the employees, other than in the case of the Auto Trader Group 
Share Incentive Plan, where share interests of a participant in such 
scheme can be exercised by the personal representatives of a 
deceased participant in accordance with the Scheme rules.

76  |  Auto Trader Group plc  Annual Report and Financial Statements 2019

Interests in voting rights
At the year end the Company had been notified, in accordance with Chapter 5 of the Financial Conduct Authority’s Disclosure Guidance and 
Transparency Rules, of the following significant interests in the issued ordinary share capital of the Company:

Shareholder

BlackRock Inc.

Kayne Anderson Rudnick Investment Management LLC

Baillie Gifford & Co.

At 31 March 2019

At 6 June 2019

Number of ordinary 
shares/voting rights 
notified

Percentage of voting 
rights over ordinary 
shares of £0.01 each

Number of ordinary 
shares/voting rights 
notified

Percentage of voting 
rights over ordinary 
shares of £0.01 each

93,700,025

76,198,852

47,482,549

10.01%

8.03%

5.01%

93,700,025

76,198,852

47,482,549

10.01%

8.03%

5.01%

Transactions with related parties
As described in note 28, during the year, the Group transacted with 
Burns Sheehan Limited, a third party in which a Director holds a 
shareholding. This company is deemed to be a related party. Costs 
incurred were in respect of recruitment consultancy services which 
amounted to £1,250 (2018: £35k). There were no amounts outstanding 
at the year end. All transactions were completed at an arm’s 
length basis.

Post balance sheet events
On 5 June 2019, the Group extended the term for £316.5m of the 
Syndicated revolving credit facility for one year. The facility will now 
terminate in two tranches: £316.5m will mature in June 2024; and 
£83.5m will mature at the original termination date of June 2023. 
There is no change to the interest rate payable and there is no 
requirement to settle all, or part, of the debt earlier than the 
termination dates stated.

Compensation paid to Directors and Key Management is as disclosed 
in note 8 to the Group financial statements.

Research and development
Innovation, specifically in software, is a critical element of 
Auto Trader’s strategy and therefore of the future success of the 
Group. Accordingly, the majority of the Group’s research and 
development expenditure is predominantly related to this area. Since 
30 September 2013, the Group has changed its approach to 
technology development such that the Group now develops its core 
infrastructure through small-scale, maintenance-like incremental 
improvements, and as a result the amount of capitalised 
development costs has decreased as less expenditure meets the 
requirements of IAS 38 Intangible assets.

Indemnities and insurance
The Company maintains appropriate insurance to cover Directors’ 
and officers’ liability for itself and its subsidiaries and such insurance 
was in force for the whole of the financial year ending 31 March 2019. 
The Company also indemnifies the Directors under a qualifying 
indemnity for the purposes of section 236 of the Companies Act 
2006: in the case of the Non-Executive Directors in their respective 
letters of appointment and in the case of the Executive Directors in a 
separate deed of indemnity. Such indemnities contain provisions that 
are permitted by the Director Liability provisions of the Companies 
Act and the Company’s Articles.

Environmental
Information on the Group’s greenhouse gas emissions is set out in the 
Corporate social responsibility section on page 41 and forms part of 
this Report by reference.

Political donations
There were no political donations made during the year or the 
previous year.

External branches
The Group had no active registered external branches during the 
reporting period.

Financial instruments
Details of the financial risk management objectives and policies of 
the Group, including hedging policies and exposure of the entity to 
price risk, credit risk, liquidity risk and cash flow risk, are given in note 
31 to the consolidated financial statements.

Disclosure of information to auditors
Each of the Directors has confirmed that:

 — so far as the Director is aware, there is no relevant audit information 

of which the Company’s auditors are unaware; and

 — the Director has taken all the steps that he/she ought to have taken 

as a Director to make him/herself aware of any relevant audit 
information and to establish that the Company’s auditor is aware of 
that information.

This confirmation is given and should be interpreted in accordance 
with the provisions of Section 418 of the Companies Act 2006.

Statement of Directors’ responsibilities in respect of the Annual 
Report and Financial Statements
The Directors are responsible for preparing the Annual Report and 
the Group and parent company financial statements in accordance 
with applicable law and regulations.

Company law requires the Directors to prepare Group and parent 
Company financial statements for each financial year. Under that law 
they are required to prepare the Group financial statements in 
accordance with International Financial Reporting Standards as 
adopted by the European Union (‘IFRSs as adopted by the EU’) and 
applicable law, and have elected to prepare the parent company 
financial statements in accordance with UK Accounting Standards, 
including FRS 102 ‘The Financial Reporting Standard Applicable in the 
UK and Republic of Ireland’.

Auto Trader Group plc  Annual Report and Financial Statements 2019  |  77

Strategic reportGovernanceFinancial statementsResponsibility statement of the Directors in respect of the  
annual financial report
We confirm, to the best of our knowledge:

 — the financial statements, prepared in accordance with the 

applicable set of accounting standards, give a true and fair view  
of the assets, liabilities, financial position and profit or loss of the 
Company and the undertakings included in the consolidation taken 
as a whole; and

 — the Strategic report includes a fair review of the development and 
performance of the business and the position of the issuer and the 
undertakings included in the consolidation taken as a whole, 
together with a description of the principal risks and uncertainties 
that they face.

We consider that the Annual Report and Accounts, taken as a whole,  
is fair, balanced and understandable and provides the information 
necessary for shareholders to assess the Group’s position and 
performance, business model and strategy.

Approval of Annual Report
The Strategic report and the Corporate governance report were 
approved by the Board on 6 June 2019.

Approved by the Board and signed on its behalf.

Claire Baty 
Company Secretary  
6 June 2019

Directors‘ report continued

Under company law the Directors must not approve the financial 
statements unless they are satisfied that they give a true and fair view 
of the state of affairs of the Group and parent company and of their 
profit or loss for that period. In preparing each of the Group and 
parent company financial statements, the Directors are required to:

 — select suitable accounting policies and then apply them 

consistently;

 — make judgements and accounting estimates that are reasonable, 

relevant, reliable and prudent;

 — for the Group financial statements, state whether they have been 

prepared in accordance with IFRSs as adopted by the EU;

 — for the parent company financial statements, state whether 

applicable UK Accounting Standards have been followed, subject 
to any material departures disclosed and explained in the parent 
Company financial statements; 

 — assess the Group and parent company’s ability to continue as a 

going concern, disclosing, as applicable, matters related to going 
concern; and

 — use the going concern basis of accounting unless they either intend 

to liquidate the Group or the parent company or to cease 
operations, or have no realistic alternative but to do so.

The Directors are responsible for keeping adequate accounting 
records that are sufficient to show and explain the parent company’s 
transactions and disclose with reasonable accuracy at any time the 
financial position of the parent company and enable them to ensure 
that its financial statements comply with the Companies Act 2006. 
They are responsible for such internal control as they determine is 
necessary to enable the preparation of financial statements that are 
free from material misstatement, whether due to fraud or error, and 
have general responsibility for taking such steps as are reasonably 
open to them to safeguard the assets of the Group and to prevent 
and detect fraud and other irregularities.

Under applicable law and regulations, the Directors are also 
responsible for preparing a Strategic Report, Directors’ Report, 
Directors’ Remuneration Report and Corporate Governance 
Statement that complies with that law and those regulations.

The Directors are responsible for the maintenance and integrity of 
the corporate and financial information included on the Company’s 
website. Legislation in the UK governing the preparation and 
dissemination of financial statements may differ from legislation in 
other jurisdictions.

78  |  Auto Trader Group plc  Annual Report and Financial Statements 2019

Independent auditors’ report to the members  
of Auto Trader Group plc only

1. Our opinion is unmodified
We have audited the financial statements of Auto Trader Group plc 
for the year ended 31 March 2019 which comprise the Group 
Consolidated Balance Sheet and Parent Company Balance Sheet, the 
Group Consolidated Income Statement and Group Statement of 
Comprehensive Income, the Group Consolidated Statement of Cash 
Flows, the Group and Parent Company’s Statement of Changes in 
Equity, and the related notes, including the accounting policies in 
note 1. 

In our opinion:
 — the financial statements give a true and fair view of the state of the 
Group’s and of the parent Company’s affairs as at 31 March 2019 and 
of the Group’s profit for the year then ended; 

Basis for opinion 
We conducted our audit in accordance with International Standards 
on Auditing (UK) (“ISAs (UK)”) and applicable law. Our responsibilities 
are described below. We believe that the audit evidence we have 
obtained is a sufficient and appropriate basis for our opinion. Our 
audit opinion is consistent with our report to the Audit Committee. 

We were first appointed as auditor by the shareholders on 
22 September 2016. The period of total uninterrupted engagement is 
for the three financial years ended 31 March 2019. We have fulfilled 
our ethical responsibilities under, and we remain independent of the 
Group in accordance with, UK ethical requirements including the FRC 
Ethical Standard as applied to listed public interest entities. No 
non-audit services prohibited by that standard were provided.

 — the Group financial statements have been properly prepared in 
accordance with International Financial Reporting Standards as 
adopted by the European Union; 

 — the parent Company financial statements have been properly 

prepared in accordance with UK accounting standards, including 
FRS 102 The Financial Reporting Standard applicable in the UK and 
Republic of Ireland; and 

 — the financial statements have been prepared in accordance with 
the requirements of the Companies Act 2006 and, as regards the 
Group financial statements, Article 4 of the IAS Regulation. 

Overview

Materiality: 
Group financial  
statements as a whole

£9.6m (2018: £8.0m)
4.0% (2018: 3.7%) of Group profit before tax

Coverage

100% (2018: 100%) of Group profit before tax

Risks of material misstatement 

vs 2018

Recurring risks

Revenue recognition

Recoverability of Parent Company’s 
investment in subsidiary

2. Key audit matters: our assessment of risks of material misstatement
Key audit matters are those matters that, in our professional judgement, were of most significance in the audit of the financial statements and 
include the most significant assessed risks of material misstatement (whether or not due to fraud) identified by us, including those which had 
the greatest effect on: the overall audit strategy; the allocation of resources in the audit; and directing the efforts of the engagement team. 
We summarise below the key audit matters, in arriving at our audit opinion above, together with our key audit procedures to address those 
matters and, as required for public interest entities, our results from those procedures. These matters were addressed, and our results are 
based on procedures undertaken, in the context of, and solely for the purpose of, our audit of the financial statements as a whole, and in 
forming our opinion thereon, and consequently are incidental to that opinion, and we do not provide a separate opinion on these matters.

The risk

Our response

Revenue recognition
(£355.1 million;  
2018: £330.1 million)
Refer to page 60 (Audit 
Committee Report), page  
90 (accounting policy) and 
page 102 (financial 
disclosures)

Data processing
Revenue primarily consists of 
fees for advertising on the 
Group’s website. There are a 
large volume of transactions, a 
wide variety of packages 
available and retailers have the 
ability to bespoke the 
combination of products they 
receive over time. On the basis 
that the packages available 
within the SingleView revenue 
stream are updated manually by 
Auto Trader personnel over time, 
we consider a significant risk 
exists in relation to revenue 
recognition both in respect of 
fraud and error. 

Our procedures included: 
 – Data comparisons: Using computer assisted audit techniques to match sales 

information from the billing system to the accounting records; 

 – Tests of details: Using computer assisted audit techniques to match entire 

population of billings to cash received during the year and trade debtors outstanding 
at the year end. Selecting a sample of trade debtors and assessing their recoverability 
with reference to post year end cash receipts;

 – Expectation vs outcome: For customers with bespoke contracts, obtaining these 

contracts and forming an expectation of the revenue to be recognised in the period, 
comparing this to the actual; 

 – Tests of details: Selecting a sample of transactions recorded within a month before 
and after the period end and assessing whether revenue has been recognised in the 
correct period with reference to supporting invoices and cash receipts;

 – Tests of details: Assessing the appropriateness of accrued income at the year end 

with reference to post year end billings and cash receipts. Assessing the 
appropriateness of deferred income at the year end with reference to the prior year 
and our knowledge of the billing pattern of each revenue stream; 

 – Tests of details: Performing a review of credit notes raised in the year and post year 

end to assess the adequacy of the credit note provision and that revenue is not 
overstated; and

 – Analytic sampling: Obtaining all journals posted to revenue and, using computer 

assisted audit techniques, analysing these to identify those with unusual attributes or 
those with corresponding postings to unexpected accounts. Agreeing any journals 
identified back to relevant supporting documentation.

Our results: 
 – We found the amount of revenue recognised to be acceptable (2018: acceptable).

Auto Trader Group plc  Annual Report and Financial Statements 2019  |  79

Strategic reportGovernanceFinancial statements 
Independent auditors’ report to the members  
of Auto Trader Group plc only continued

The risk

Our response

Recoverability of parent 
company’s investment  
in subsidiary 
(£1,216.0 million ; 2018: 
£1,212.9 million)
Refer to page 60 (Audit 
Committee Report), page 
132 (accounting policy) and 
page 135 (financial 
disclosures).

Low risk, high value:
The carrying amount of the 
parent company’s investment in 
subsidiary represents 95% (2018: 
73%) of the company’s total 
assets. Its recoverability is not at 
a high risk of significant 
misstatement or subject to 
significant judgement. However, 
due to its materiality in the 
context of the parent company 
financial statements, this is 
considered to be the area that 
had the greatest effect on our 
overall parent company audit. 

Our procedures included: 
 – Comparing valuations: comparing the carrying amount of the investment to the 
market capitalisation of the Group, as all of the Group’s trading operations are 
contained within the subsidiary and its subgroup.

Our results :
 – We found the Parent Company’s assessment of the recoverability of the investment 

in subsidiary to be acceptable (2018 result: acceptable).

3. Our application of materiality and an overview of the scope of our audit
Materiality for the Group financial statements as a whole was set at £9.6m (2018: £8.0m), determined with reference to a benchmark of Group 
profit before tax of £242.2m (2018: £210.7m), of which it represents 4.0% (2018: 3.8%).

The materiality of the Parent Company financial statements as a whole was set at £5.0m (2018: £5.0m), determined with reference to a 
benchmark of Parent Company net assets, of which it represents 0.4% (2018: 0.4%).

We reported to the Audit Committee any corrected or uncorrected identified misstatements exceeding £0.5m (2018: £0.4m), in addition to 
other identified misstatements that warranted reporting on qualitative grounds.

Of the Group’s 4 (2018: 4) reporting components, we subjected 4 (2018: 4) to full scope audits for Group purposes, all of which were performed 
by the Group audit team.

The components within the scope of our work accounted for the percentages illustrated below.

Profit before tax
£242.2m (2018: £210.7m)

Group materiality
£9.6m (2018: £8m)

Group revenue
%

Group profit before tax
%

Profit before tax
Group materiality

100%
100%

100%
100%

(2018: 100%)

(2018: 100%)

£9.6m
Whole financial statements 
materiality (2018: £8m)

£9.1m
Range of materiality at 4 
components (£9.1m-£0.2m)  
(2018: £7.5m to £0.2m)

£0.5m
Misstatements reported to the 
Audit Committee (2018: £0.4m)

Group total assets
%

100%
100%

(2018: 100%)

Full scope for Group audit purposes 2019

Full scope for Group audit purposes 2018

80  |  Auto Trader Group plc  Annual Report and Financial Statements 2019

4. We have nothing to report on going concern 
The Directors have prepared the financial statements on the going 
concern basis as they do not intend to liquidate the Company or the 
Group or to cease their operations, and as they have concluded that 
the Company’s and the Group’s financial position means that this is 
realistic. They have also concluded that there are no material 
uncertainties that could have cast significant doubt over their ability 
to continue as a going concern for at least a year from the date of 
approval of the financial statements (“the going concern period”). 

Our responsibility is to conclude on the appropriateness of the 
Directors’ conclusions and, had there been a material uncertainty 
related to going concern, to make reference to that in this audit 
report. However, as we cannot predict all future events or conditions 
and as subsequent events may result in outcomes that are 
inconsistent with judgements that were reasonable at the time they 
were made, the absence of reference to a material uncertainty in this 
auditor's report is not a guarantee that the Group and the Company 
will continue in operation. 

In our evaluation of the Directors’ conclusions, we considered the 
inherent risks to the Group’s and Company’s business model, and 
analysed how those risks might affect the Group’s and Company’s 
financial resources or ability to continue operations over the going 
concern period.

We evaluated those risks and concluded that they were not 
significant enough to require us to perform additional audit 
procedures.

Based on this work, we are required to report to you if:

 — we have anything material to add or draw attention to in relation to 
the Directors’ statement in note 1 to the financial statements on the 
use of the going concern basis of accounting with no material 
uncertainties that may cast significant doubt over the Group and 
Company’s use of that basis for a period of at least 12 months from 
the date of approval of the financial statements; or

Directors’ Remuneration Report 
In our opinion the part of the Directors’ Remuneration Report to  
be audited has been properly prepared in accordance with the 
Companies Act 2006. 

Disclosures of principal risks and longer-term viability 
Based on the knowledge we acquired during our financial statements 
audit, we have nothing material to add or draw attention to in relation 
to: 
 — the Directors’ confirmation within the Viability statement page 34 

that they have carried out a robust assessment of the principal risks 
facing the Group, including those that would threaten its business 
model, future performance, solvency and liquidity; 

 — the Principal Risks disclosures describing these risks and explaining 

how they are being managed and mitigated; and 

 — the Directors’ explanation in the Viability statement of how they 

have assessed the prospects of the Group, over what period they 
have done so and why they considered that period to be 
appropriate, and their statement as to whether they have a 
reasonable expectation that the Group will be able to continue in 
operation and meet its liabilities as they fall due over the period of 
their assessment, including any related disclosures drawing 
attention to any necessary qualifications or assumptions.

Under the Listing Rules we are required to review the Viability 
statement. We have nothing to report in this respect. 

Our work is limited to assessing these matters in the context of only 
the knowledge acquired during our financial statements audit. As we 
cannot predict all future events or conditions and as subsequent 
events may result in outcomes that are inconsistent with judgements 
that were reasonable at the time they were made, the absence of 
anything to report on these statements is not a guarantee as to the 
Group’s and Company’s longer-term viability.

Corporate governance disclosures 
We are required to report to you if: 

 — the related statement under the Listing Rules set out on page 77 is 

 — we have identified material inconsistencies between the 

knowledge we acquired during our financial statements audit and 
the Directors’ statement that they consider that the annual report 
and financial statements taken as a whole is fair, balanced and 
understandable and provides the information necessary for 
shareholders to assess the Group’s position and performance, 
business model and strategy; or 

 — the section of the annual report describing the work of the Audit 

Committee does not appropriately address matters 
communicated by us to the Audit Committee.

 — We are required to report to you if the Corporate Governance 

Statement does not properly disclose a departure from the eleven 
provisions of the UK Corporate Governance Code specified by the 
Listing Rules for our review. 

We have nothing to report in these respects. 

materially inconsistent with our audit knowledge.

We have nothing to report in these respects, and we did not identify 
going concern as a key audit matter.

5. We have nothing to report on the other information  
in the Annual Report
The Directors are responsible for the other information presented in 
the Annual Report together with the financial statements. Our 
opinion on the financial statements does not cover the other 
information and, accordingly, we do not express an audit opinion or, 
except as explicitly stated below, any form of assurance conclusion 
thereon. 

Our responsibility is to read the other information and, in doing so, 
consider whether, based on our financial statements audit work, the 
information therein is materially misstated or inconsistent with the 
financial statements or our audit knowledge. Based solely on that 
work we have not identified material misstatements in the other 
information.   

Strategic Report and Directors’ Report 
Based solely on our work on the other information: 
 — we have not identified material misstatements in the strategic 

report and the directors’ report; 

 — in our opinion the information given in those reports for the 

financial year is consistent with the financial statements; and 

 — in our opinion those reports have been prepared in accordance 

with the Companies Act 2006. 

Auto Trader Group plc  Annual Report and Financial Statements 2019  |  81

Strategic reportGovernanceFinancial statementsIndependent auditors’ report to the members  
of Auto Trader Group plc only continued

6. We have nothing to report on the other matters on 
which we are required to report by exception 
Under the Companies Act 2006, we are required to report to you if, in 
our opinion: 

 — adequate accounting records have not been kept by the parent 

Company, or returns adequate for our audit have not been received 
from branches not visited by us; or 

 — the parent Company financial statements and the part of the 

Directors’ Remuneration Report to be audited are not in agreement 
with the accounting records and returns; or 

 — certain disclosures of Directors’ remuneration specified by law are 

not made; or 

 — we have not received all the information and explanations we 

require for our audit. 

We have nothing to report in these respects. 

7. Respective responsibilities 
Directors’ responsibilities 
As explained more fully in their statement set out on page 77, the 
Directors are responsible for: the preparation of the financial 
statements including being satisfied that they give a true and fair 
view; such internal control as they determine is necessary to enable 
the preparation of financial statements that are free from material 
misstatement, whether due to fraud or error; assessing the Group 
and parent Company’s ability to continue as a going concern, 
disclosing, as applicable, matters related to going concern; and using 
the going concern basis of accounting unless they either intend to 
liquidate the Group or the parent Company or to cease operations, or 
have no realistic alternative but to do so. 

Auditors’ responsibilities 
Our objectives are to obtain reasonable assurance about whether the 
financial statements as a whole are free from material misstatement, 
whether due to fraud or other irregularities (see below), or error, and 
to issue our opinion in an auditors’ report. Reasonable assurance is a 
high level of assurance, but does not guarantee that an audit 
conducted in accordance with ISAs (UK) will always detect a material 
misstatement when it exists. Misstatements can arise from fraud, 
other irregularities or error and are considered material if, individually 
or in aggregate, they could reasonably be expected to influence the 
economic decisions of users taken on the basis of the financial 
statements.

A fuller description of our responsibilities is provided on the FRC’s 
website at www.frc.org.uk/auditorsresponsibilities. 

Irregularities – ability to detect
Our objectives are to obtain reasonable assurance about whether the 
financial statements as a whole are free from material misstatement, 
whether due to fraud or other irregularities (see below), or error, and 
to issue our opinion in an auditors’ report. Reasonable assurance is a 
high level of assurance, but does not guarantee that an audit 
conducted in accordance with ISAs (UK) will always detect a material 
misstatement when it exists. Misstatements can arise from fraud, 
other irregularities or error and are considered material if, individually 
or in aggregate, they could reasonably be expected to influence the 
economic decisions of users taken on the basis of the financial 
statements. 

A fuller description of our responsibilities is provided on the FRC’s 
website at www.frc.org.uk/auditorsresponsibilities. 

We identified areas of laws and regulations that could reasonably be 
expected to have a material effect on the financial statements from 
our general commercial and sector experience , through discussion 
with the Directors (as required by auditing standards), and discussed 
with the Directors the policies and procedures regarding compliance 
with laws and regulations. We communicated identified laws and 
regulations throughout our team and remained alert to any 
indications of non-compliance throughout the audit.

The potential effect of these laws and regulations on the financial 
statements varies considerably.

Firstly, the Group is subject to laws and regulations that directly 
affect the financial statements including financial reporting 
legislation (including related companies legislation), distributable 
profits legislation, and taxation legislation and we assessed the 
extent of compliance with these laws and regulations as part of our 
procedures on the related financial statement items. 

Whilst the Group is subject to many other laws and regulations, we did 
not identify any others where the consequences of non-compliance 
alone could have a material effect on amounts or disclosures in the 
financial statements.

Owing to the inherent limitations of an audit, there is an unavoidable 
risk that we may not have detected some material misstatements in 
the financial statements, even though we have properly planned and 
performed our audit in accordance with auditing standards. For 
example, the further removed non-compliance with laws and 
regulations (irregularities) is from the events and transactions 
reflected in the financial statements, the less likely the inherently 
limited procedures required by auditing standards would identify it. 

In addition, as with any audit, there remained a higher risk of 
non-detection of irregularities, as these may involve collusion, 
forgery, intentional omissions, misrepresentations, or the override of 
internal controls. We are not responsible for preventing 
non-compliance and cannot be expected to detect non-compliance 
with all laws and regulations.

8. The purpose of our audit work and to  
whom we owe our responsibilities 
This report is made solely to the Company’s members, as a body, in 
accordance with Chapter 3 of Part 16 of the Companies Act 2006.  
Our audit work has been undertaken so that we might state to the 
Company’s members those matters we are required to state to  
them in an auditors’ report and for no other purpose. To the fullest 
extent permitted by law, we do not accept or assume responsibility 
to anyone other than the Company and the Company’s members,  
as a body, for our audit work, for this report, or for the opinions we 
have formed. 

Mick Davies (Senior Statutory Auditor) 
for and on behalf of KPMG LLP, Statutory Auditor 
Chartered Accountants  
1 St Peter’s Square 
Manchester 
M2 3AE 
6 June 2019 

82  |  Auto Trader Group plc  Annual Report and Financial Statements 2019

Consolidated income statement
For the year ended 31 March 2019

Revenue

Administrative expenses

Share of profit from joint ventures

Operating profit

Finance costs

Profit on the sale of subsidiary

Profit before taxation

Taxation

Profit for the year attributable to equity holders of the parent

Basic earnings per share

From profit for the year (pence per share)

Diluted earnings per share

From profit for the year (pence per share)

Note

5

16

6

9

10

11

12

12

2019
£m

355.1

(112.3)

0.9

243.7

(10.2)

8.7

242.2

(44.5)

197.7

(Restated)1 
2018
£m

330.1

(108.8)

–

221.3

(10.6)

–

210.7

(39.6)

171.1

21.00

17.74

20.94

17.68

1  The Group has adopted IFRS 9 ‘Financial Instruments’, IFRS 15 ‘Revenue from Contracts with Customers’, and IFRS 16 ‘Leases’ from 1 April 2018. The year ended 31 
March 2018 has been restated for IFRS 16 which was implemented using the fully retrospective method. For further information on the impact of the change in 
accounting policies, see note 2 of these consolidated financial statements.

Auto Trader Group plc  Annual Report and Financial Statements 2019  |  83

Strategic reportGovernanceFinancial statementsConsolidated statement of comprehensive income
For the year ended 31 March 2019

Profit for the year

Other comprehensive income

Items that may be subsequently reclassified to profit or loss

Exchange differences on translation of foreign operations 

Items that will not be reclassified to profit or loss

Remeasurements of post-employment benefit obligations

Other comprehensive income for the year, net of tax

Total comprehensive income for the year attributable to equity holders of the parent

Note

24

2019
£m

197.7

(Restated)1 
2018
£m

171.1

(0.1)

0.2

0.2

0.1

197.8

–

0.2

171.3

1  The Group has adopted IFRS 9 ‘Financial Instruments’, IFRS 15 ‘Revenue from Contracts with Customers’, and IFRS 16 ‘Leases’ from 1 April 2018. The year ended 31 
March 2018 has been restated for IFRS 16 which was implemented using the fully retrospective method. For further information on the impact of the change in 
accounting policies, see note 2 of these consolidated financial statements.

84  |  Auto Trader Group plc  Annual Report and Financial Statements 2019

Consolidated balance sheet
At 31 March 2019

Assets

Non-current assets

Intangible assets

Property, plant and equipment

Deferred taxation assets

Net investments in joint ventures

Current assets

Trade and other receivables

Cash and cash equivalents

Total assets

Equity and liabilities

Equity attributable to equity holders of the parent

Share capital

Retained earnings

Capital reorganisation reserve

Own shares held

Capital redemption reserve

Other reserves

Total equity

Liabilities

Non-current liabilities

Borrowings

Deferred taxation liabilities

Retirement benefit obligations

Provisions for other liabilities and charges

Lease liabilities

Current liabilities

Trade and other payables

Current income tax liabilities

Lease liabilities

Provisions for other liabilities and charges

Total liabilities

Total equity and liabilities

Note

13

14

23

16

18

19

25

26

21

23

24

22

15

20

15

22

2019
£m

317.5

16.7

6.2

49.0

389.4

56.1

5.9

62.0

451.4

9.3

1,095.8

(1,060.8)

(16.5)

0.7

30.5

59.0

310.3

0.5

–

1.0

14.3

326.1

41.8

22.4

1.8

0.3

66.3

392.4

451.4

(Restated)1 
2018
£m

329.8

19.7

5.3

–

354.8

54.9

4.3

59.2

414.0

9.5

1,042.7

(1,060.8)

(16.9)

0.5

30.6

5.6

340.8

0.7

–

–

16.0

357.5

28.5

19.9

2.2

0.3

50.9

408.4

414.0

1  The Group has adopted IFRS 9 ‘Financial Instruments’, IFRS 15 ‘Revenue from Contracts with Customers’, and IFRS 16 ‘Leases’ from 1 April 2018. The year ended 31 
March 2018 has been restated for IFRS 16 which was implemented using the fully retrospective method. For further information on the impact of the change in 
accounting policies, see note 2 of these consolidated financial statements.

The financial statements were approved by the Board of Directors on 6 June 2019 and authorised for issue.

Nathan Coe 
Chief Financial Officer and Chief Executive Officer-designate 
Auto Trader Group plc  

Registered number 09439967

Auto Trader Group plc  Annual Report and Financial Statements 2019  |  85

Strategic reportGovernanceFinancial statements 
Consolidated statement of changes in equity
For the year ended 31 March 2019

Share
capital
£m

Retained
earnings
£m

Own shares  
held
£m

Note

Capital
reorganisation 
reserve
£m

Capital
redemption
 reserve
£m

Other
reserves
£m

Balance at March 2017 as previously 
reported

Impact in change of accounting policy

Restated balance at 31 March 2017

Profit for the year (restated)

Other comprehensive income:

Currency translation differences

Total comprehensive income, net of tax

Transactions with owners

Employee share schemes – value of 
employee services

Deferred tax on share-based payments

Cancellation of shares

Dividends paid

Total transactions with owners, 
recognised directly in equity

29

23

25

27

Balance at March 2018 (restated)1
Profit for the year

Other comprehensive income:

Currency translation differences

Remeasurements of post-employment 
benefit obligations

24

Total comprehensive income, net of tax

Transactions with owners

Employee share schemes – value of 
employee services

Exercise of employee share schemes

Transfer of shares from ESOT

Tax impact of employee share schemes

Cancellation of shares

Acquisition of treasury shares

Dividends paid

Total transactions with owners, 
recognised directly in equity

29

26

25

26

27

9.8

–

9.8

–

–

–

–

–

(0.3)

–

(0.3)

9.5

–

–

–

–

–

–

–

–

(0.2)

–

–

1,015.9

1.2

1,017.1

171.1

–

171.1

3.3

0.1

(96.7)

(52.2)

(145.5)

1,042.7

197.7

–

0.2

197.9

4.7

(3.7)

(0.6)

0.6

(88.2)

–

(57.6)

(0.2)

(144.8)

(16.9)

(1,060.8)

–

–

(16.9)

(1,060.8)

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

(16.9)

(1,060.8)

–

–

–

–

–

5.6

0.6

–

–

(5.8)

–

0.4

–

–

–

–

–

–

–

–

–

–

–

–

Balance at March 2019

9.3

1,095.8

(16.5)

(1,060.8)

0.2

–

0.2

–

–

–

–

–

0.3

–

0.3

0.5

–

–

–

–

–

–

–

–

0.2

–

–

0.2

0.7

Total
equity
£m

(21.4)

1.2

(20.2)

171.1

0.2

171.3

3.3

0.1

(96.7)

(52.2)

(145.5)

5.6

197.7

(0.1)

0.2

197.8 

4.7

1.9

–

0.6

(88.2)

(5.8)

(57.6)

(144.4)

30.4

–

30.4

–

0.2

0.2

–

–

–

–

–

30.6

–

(0.1)

–

(0.1)

–

–

–

–

–

–

–

–

30.5

59.0

1  The Group has adopted IFRS 9 ‘Financial Instruments’, IFRS 15 ‘Revenue from Contracts with Customers’, and IFRS 16 ‘Leases’ from 1 April 2018. The year ended 31 
March 2018 has been restated for IFRS 16 which was implemented using the fully retrospective method. For further information on the impact of the change in 
accounting policies, see note 2 of these consolidated financial statements.

86  |  Auto Trader Group plc  Annual Report and Financial Statements 2019

Consolidated statement of cash flows
For the year ended 31 March 2019

Cash flows from operating activities

Cash generated from operations

Income taxes paid

Net cash generated from operating activities

Cash flows from investing activities

Purchases of intangible assets – financial systems

Purchases of intangible assets – other

Purchases of property, plant and equipment 

Payment for acquisition of shares in joint ventures

Payment for acquisition of subsidiary, net of cash acquired

Net cash used in investing activities

Cash flows from financing activities

Dividends paid to Company’s shareholders

Repayment of Syndicated Term Loan

Drawdown of Syndicated revolving credit facility

Repayment of Syndicated revolving credit facility

Payment of refinancing fees

Payment of interest on borrowings

Payment of lease liabilities

Purchase of own shares for cancellation

Purchase of own shares for treasury

Payment of fees on repurchase of own shares

Proceeds from exercise of share-based incentives

Net cash used in financing activities

Net decrease in cash and cash equivalents

Cash and cash equivalents at beginning of year

Cash and cash equivalents at end of year

Note

28

16

30

27

21

21

21

21

32

25

26

25

19

19

2019
£m

258.5

(42.2)

216.3

(0.3)

(0.3)

(1.7)

(19.7)

–

(22.0)

(57.6)

(343.0)

447.1

(134.1)

(3.3)

(6.6)

(3.1)

(87.7)

(5.8)

(0.5)

1.9

(192.7)

1.6

4.3

5.9

(Restated)1 
2018
£m

228.4

(39.4)

189.0

(0.3)

(0.3)

(2.3)

–

(11.9)

(14.8)

(52.2)

(20.0)

–

–

–

(6.7)

(2.3)

(96.2)

–

(0.5)

–

(177.9)

(3.7)

8.0

4.3

1  The Group has adopted IFRS 9 ‘Financial Instruments’, IFRS 15 ‘Revenue from Contracts with Customers’, and IFRS 16 ‘Leases’ from 1 April 2018. The year ended 31 
March 2018 has been restated for IFRS 16 which was implemented using the fully retrospective method. For further information on the impact of the change in 
accounting policies, see note 2 of these consolidated financial statements

Auto Trader Group plc  Annual Report and Financial Statements 2019  |  87

Strategic reportGovernanceFinancial statementsNotes to the consolidated financial statements

1. General information

Auto Trader Group plc is a public limited company which is listed on the London Stock Exchange and is domiciled and incorporated in the 
United Kingdom under the Companies Act 2006. The consolidated financial statements of the Company as at and for the year ended 31 March 
2019 comprise the Company and its interest in subsidiaries (together referred to as the Group).

The consolidated financial statements of the Group as at and for the year ended 31 March 2019 are available upon request to the Company 
Secretary from the Company’s registered office at 4th floor, 1 Tony Wilson Place, Manchester, M15 4FN or are available on the corporate 
website at plc.autotrader.co.uk.

Basis of preparation
The consolidated financial statements have been prepared in accordance with International Financial Reporting Standards (‘IFRS’) as adopted 
by the European Union (‘EU’), IFRS Interpretation Committee (‘IFRS IC’), certain interpretations as adopted by the EU, and the Companies Act 
2006 applicable to companies reporting under IFRS.

This is the first set of the Group’s full financial statements where IFRS 9, IFRS 15 and IFRS 16 have been applied. Changes to significant 
accounting policies are described in note 2.

The consolidated financial statements have been prepared on the going concern basis and under the historical cost convention.

Basis of consolidation
Subsidiaries are all entities over which the Group has control. Control exists when the Group has existing rights that give it the ability to direct 
the relevant activities of an entity and has the ability to affect the returns the Group will receive as a result of its involvement with the entity. In 
assessing control, potential voting rights that are currently exercisable or convertible are taken into account. The financial statements of 
subsidiaries are included in the consolidated financial statements from the date that control commences until the date that control ceases.

The acquisition method of accounting is used to account for the acquisition of subsidiaries by the Group. The cost of an acquisition is 
measured as the fair value of the assets given, equity instruments issued and liabilities incurred or assumed at the date of exchange. Costs 
directly attributable to the acquisition are expensed. Identifiable assets acquired and liabilities and contingent liabilities assumed in a 
business combination are measured initially at their fair values at the acquisition date, irrespective of the extent of any non-controlling 
interest. The excess of the consideration transferred, the amount of any non-controlling interest in the acquiree and the acquisition-date fair 
value of any previous equity interest in the acquiree over the fair value of the identifiable net assets acquired is recorded as goodwill. If the 
total of consideration transferred, non-controlling interest recognised and previously held interest measured is less than the fair value of the 
net assets of the subsidiary acquired in the case of a bargain purchase, the difference is recognised directly in the income statement.

Intercompany transactions and balances between Group companies are eliminated on consolidation.

Associates are all entities over which the Group has significant influence but not control, generally accompanying a shareholding of between 
20% and 50% of the voting rights. Where significant influence is not demonstrated but the shareholding is between 20% and 50% the Group 
would account for its interest as an investment. All investments are initially recognised at cost and the carrying value is reviewed for 
impairment.

During the year the Group disposed of a subsidiary (Auto Trader Auto Stock Ltd) as part consideration for the interest in the joint venture 
(Dealer Auction (Holdings) Ltd). As part of this transaction, the Group has elected to apply the IAS 28 approach. Under this approach, the gain 
or loss is eliminated to the extent of the retained interest in the former subsidiary.

Going concern
Throughout the year ended 31 March 2019 the Group has continued to generate significant cash and has an overall positive net asset position. 
The Group had cash balances of £5.9m at 31 March 2019 (2018: £4.3m). During the year £151.1m (2018: £148.4m) of cash was returned to 
shareholders via dividends and discretionary share buybacks.

During the year the Group entered into a five-year Syndicated revolving credit facility and repaid the former Syndicated Term Loan. The facility 
has total commitments of £400.0m and a termination date of June 2023. At 31 March 2019 the Group had £313.0m of the facility drawn (2018: 
£343.0m under Syndicated Term Loan).

The Directors, after making enquiries and on the basis of current financial projections and facilities available, believe that the Group has 
adequate financial resources to continue in operation for a period not less than 12 months from the date of this report. For this reason, they 
continue to adopt the going concern basis in preparing the financial statements.

88  |  Auto Trader Group plc  Annual Report and Financial Statements 2019

Notes to the consolidated financial statements continued1. General information continued

Accounting estimates and judgements
The preparation of financial statements in conformity with IFRS requires the use of certain accounting estimates and assumptions. It also 
requires management to exercise its judgement in the process of applying the Group’s accounting policies. Estimates and judgements are 
continually evaluated and are based on historical experience and other factors, including expectations of future events that are believed to 
be reasonable under the circumstances.

There are no accounting estimates or judgements which are critical to the reporting of results of operations and financial position.

The accounting estimates believed to require the most difficult, subjective or complex judgements are as follows:

 – carrying values of goodwill; and

 – share-based payments.

The Group tests annually whether goodwill has suffered any impairment in accordance with the accounting policy stated within note 2. The 
recoverable amounts of cash-generating units have been determined based on value-in-use calculations, which require the use of estimates 
(note 13).

Share-based payment arrangements in which the Group receives goods or services as consideration for its own equity instruments are 
accounted for as equity-settled share-based payment transactions. The fair value of services received in return for share options is 
calculated with reference to the fair value of the award on the date of grant. Black-Scholes and Monte Carlo models have been used where 
appropriate to calculate the fair value and the Directors have therefore made estimates with regard to the inputs to that model and the period 
over which the share award is expected to vest (note 29).

2. Significant accounting policies

Changes in significant accounting policies
(a) New and amended standards adopted by the Group
The following new standards, and amendments to standards, have been adopted by the Group for the first time for the financial year 
beginning on 1 April 2018:

 –  IFRS 9, Financial Instruments;

 – IFRS 15, Revenue from Contracts with Customers;

 – IFRS 16, Leases;

 – Classification and Measurement of Share-Based Payment Transactions – Amendments to IFRS 2;

 – Annual Improvements to IFRS Standards 2014-2016 Cycle; and

 – Interpretation 22, Foreign Currency Transactions and Advance Consideration.

The impacts of adopting IFRS 9, IFRS 15 and IFRS 16 have been detailed in section (c) below. The adoption of the remaining standards have had 
no material effect on the Group’s consolidated financial statements.

(b) Standards, amendments and interpretations to existing standards that are not yet effective and have not been early adopted  
by the Group

Certain new accounting standards and interpretations have been published that are not mandatory for 31 March 2019 reporting periods and 
have not been early adopted by the Group:

 – IFRIC 23, Uncertainty over income tax treatments was issued in June 2017. IFRIC 23 explains how to recognise and measure deferred and 
current income tax assets and liabilities where there is uncertainty over a tax treatment. The Group has not adopted IFRIC 23 before its 
mandatory date which is for financial years commencing on or after 1 January 2019. This standard is not expected to have a significant effect 
on the Group’s financial statements.

(c) Impact of adoption of IFRS 9, 15 and 16 on the Group’s consolidated financial statements

IFRS 15 Revenue from contracts with customers
IFRS 15 establishes a comprehensive framework for determining whether, how much and when revenue is recognised. It replaced IAS 18 
Revenue and related interpretations. The Group has adopted IFRS 15 using the retrospective method and therefore the effect of applying IFRS 
15 to the comparative period has been considered. 

Under IAS 18 revenue was recognised either over time where there was continuing service provided by the Group to the customer or at the 
point in time when the risks and rewards of ownership transferred to the customer. Under IFRS 15 revenue is recognised when performance 
obligations are satisfied. For the Group the transfer of control under IFRS 15 and satisfaction of performance obligations remains consistent 
with the transfer of risks and rewards to the customer under IAS 18. Consequently, there were no profit or loss impacting adjustments required 
on application of IFRS 15.

Auto Trader Group plc  Annual Report and Financial Statements 2019  |  89

Strategic reportGovernanceFinancial statements2. Significant accounting policies continued

Accounting policy for revenue
Revenue is measured based on the consideration specified in a contract with a customer and is recognised when a customer obtains control 
of the services. Revenue is stated net of discounts, rebates, refunds and value-added tax.

Revenue principally represents the amounts receivable from customers for advertising on the Group’s platforms but also includes non-
advertising services such as data services. The different types of products and services offered to customers along with the nature and 
timing of satisfaction of performance obligations are set out below:

(i) Trade revenue
Trade revenue comprises fees from Retailers, Home Traders and logistics customers for advertising on the Group’s platforms and utilising the 
Group’s services.

  Retailer revenue

Retailer customers pay a monthly subscription fee to advertise their stock on the Group’s platforms. Control is obtained by customers 
across the life of the contract as their stock is continually listed. Contracts for these services are agreed at a retailer or retailer group level 
and are ongoing subject to a 30-day notice period.

Retailers have the option to enhance their presence on the platform through additional products, each of which has a distinct performance 
obligation. For products that provide enhanced exposure across the life of the product, control is passed to the customer over time. 
Revenue is only recognised at a point in time for additional advertising products where the customer does not receive the benefit until they 
choose to apply the product. Additional advertising products are principally billed on a monthly subscription basis in line with their core 
advertising package, however certain products are billed on an individual charge basis.

The Group also generates revenue from retailers for data and valuation services under a variety of contractual arrangements, with each 
service being a separate performance obligation. Control is obtained by customers either across the life of the contract where customers 
are licensed to use the Group’s services or at a point in time when a one-off data service is provided.

Contract modifications occur on a regular basis as customers change their stock levels or add or remove additional advertising products 
from their contracts. Following a contract modification, the customer is billed in line with the delivery of the remaining performance 
obligations. A receivable is recognised only when the Group’s right to consideration is only conditional on the passage of time.

  Home Trader revenue

Home Trader customers pay a fee in advance to advertise a vehicle on the Group’s platform for a specified period of time. Revenue is 
deferred until the customer obtains control over the services. Control is obtained by customers across the life of the contract as their 
vehicle is continually listed. Contracts for these services are entered into for a period of between two and three weeks.

  Logistics revenue

Logistics customers pay a monthly subscription fee for access to the Group’s Motor Trade Delivery platform. Control is obtained by 
customers across the life of the contract as their access is continuous. Contracts for these services are agreed at a customer level and are 
ongoing subject to a 30-day notice period.

Logistics customers have the option to bid on vehicle moves advertised by retailers on the platform. The logistics customer pays a fee if 
they are successful in obtaining business from retailers through the Group’s marketplace. Revenue is recognised at the point in time when 
the vehicle move has been completed. A receivable is recognised only when the Group’s right to consideration is only conditional on the 
passage of time.

(ii) Consumer Services revenue
Consumer Services comprises fees from private sellers for vehicle advertisements on the Group’s websites, and third-party partners who 
provide services to consumers relating to their motoring needs, such as insurance and loan finance. Private customers pay a fee in advance to 
advertise a vehicle on the Group’s platform for a specified period of time. Control is obtained by customers across the life of the contract as 
their stock is continually listed. Contracts for these services are entered into for a period of between two and six weeks. Revenue is generated 
from third-party partners who utilise the Group’s platforms to advertise their products under a variety of contractual arrangements, with each 
service being a separate performance obligation. Control is obtained by customers at a point in time when the service is provided.

(iii) Manufacturer and Agency revenue
Revenue is generated from manufacturers and their advertising agencies for placing display advertising for their brand or vehicle on the 
Group’s websites under a variety of contractual arrangements, with each service being a separate performance obligation. Control is 
obtained by customers across the life of the contract as their advertising is displayed on the different platforms. A receivable is recognised 
only when the Group’s right to consideration is only conditional on the passage of time.

90  |  Auto Trader Group plc  Annual Report and Financial Statements 2019

Notes to the consolidated financial statements continuedIFRS 16 Leases
IFRS 16 Leases was issued in January 2016, and was endorsed by the EU in 2017. IFRS 16 replaces existing leases guidance including IAS 17 Leases, 
IFRIC 4 Determining whether an Arrangement contains a Lease, SIC-15 Operating Leases-Incentives and SIC-27 Evaluating the Substance of 
Transactions Involving the Legal Form of a Lease. The standard is effective for annual periods beginning on or after 1 January 2019. The Group 
has elected to early adopt IFRS 16, with a date of initial application of 1 April 2018, using the fully retrospective approach. Comparative 
information has therefore been restated.

The adoption of IFRS 16 had a material impact on the Group’s financial statements with the recognition of new right of use assets and lease 
liabilities on the Group’s Consolidated balance sheet. The nature of expenses related to those leases has also changed as the straight-line 
operating lease expense has been replaced with a depreciation charge for right of use assets and interest expense on lease liabilities.

Accounting policy for leases
At inception of a contract, the Group assesses whether or not a contract is, or contains, a lease. A contract is, or contains, a lease if the contract 
conveys the right to control the use of an identified asset for a period of time in exchange for consideration. When a lease is recognised in a 
contract the Group recognises a right of use asset and a lease liability at the lease commencement date.

The right of use asset is initially measured at cost, which comprises the initial amount of the lease liability adjusted for any lease prepayments 
made at or before the commencement date, plus any initial direct costs incurred and an estimate of costs to dismantle and remove the 
underlying asset or to restore the underlying asset or the site on which it is located, less any lease incentives received. The right of use asset is 
subsequently depreciated using the straight-line method from the commencement date to the earlier of the end of the useful life of the right 
of use asset or the end of the lease term. The estimated useful lives of right of use assets are determined on the same basis as those of 
property, plant and equipment. In addition, the right of use asset is periodically reduced by impairment losses, if any, and adjusted for certain 
re-measurements of the lease liability.

The lease liability is initially measured at the present value of the lease payments that are not paid at the commencement date, discounted 
using the interest rate implicit in the lease or, if that rate cannot be readily determined, the Group’s incremental borrowing rate. The weighted 
average incremental borrowing rate used to measure the lease liability at initial application was 4.9%.

The lease liability is measured at amortised cost using the effective interest method. It is re-measured when there is a change in future lease 
payments arising from a change in an index or rate, or if the Group changes its assessment of whether it will exercise a purchase, extension or 
termination option.

The Group presents right of use assets in property, plant and equipment and leased liabilities in lease liabilities in the balance sheet.

The Group has applied the recognition exemption of low value leases. For these leases, the lease payments are charged to the income 
statement on a straight-line basis over the term of the lease.

Adopting this standard using the retrospective approach resulted in a £0.7m credit to Operating profit for the year ended 31 March 2019 (2018: 
£0.7m credit to Operating profit).

IFRS 9 Financial instruments
IFRS 9 sets out requirements for recognising and measuring financial assets, financial liabilities and some contracts to buy or sell non-financial 
items. This standard replaces IAS 39 Financial Instruments: Recognition and Measurement. IFRS 9 is effective for annual periods beginning on 
or after 1 January 2018 and simplifies the classification of financial assets for measurement purposes. Comparative information has not been 
restated and continues to be reported under IAS 39.

The Group has applied IFRS 9 from 1 April 2018 with the measurement of financial assets, and in particular the provision for trade receivables, 
being considered. There has been no impact on the income statement or balance sheet following the adoption of IFRS 9.

Accounting policy for financial instruments
IFRS 9 eliminates the previous IAS 39 category for financial assets of loans and receivables. Under IFRS 9, on initial recognition, a financial asset 
is classified as measured at: amortised cost, fair value through profit or loss or fair value though other comprehensive income.

A financial asset is measured at amortised cost if it meets both of the following conditions: it is held within a business model whose objective 
is to hold assets to collect contractual cash flows; and its contractual terms give rise on specified dates to cash flows that are solely payments 
of principal and interest on the principal amount outstanding.

Under IFRS 9, trade receivables, without a significant financing component, are classified and held at amortised cost, being initially measured 
at the transaction price and subsequently measured at amortised cost less any impairment loss.

IFRS 9 introduces an ‘expected credit loss’ model (‘ECL’) for recognising impairment of financial assets held at amortised cost. The Group has 
elected to measure loss allowances for trade receivables at an amount equal to lifetime ECLs. Credit losses are measured as the present value 
of all cash shortfalls (i.e. the difference between the cash flows due to the entity in accordance with the contract and the cash flows that the 
Group expects to receive).

Auto Trader Group plc  Annual Report and Financial Statements 2019  |  91

Strategic reportGovernanceFinancial statements2. Significant accounting policies continued

The Group assumes that the credit risk on a financial asset has increased significantly if it is more than 30 days past due. The Group assesses 
whether a financial asset is in default on a case by case basis when it becomes probable that the customer is unlikely to pay its credit 
obligations. The gross carrying amount of a financial asset is written off when the Group has no reasonable expectations of recovering a 
financial asset in its entirety or a portion thereof. For all customers, the Group individually makes an assessment with respect to the timing and 
amount of write-off based on whether there is a reasonable expectation of recovery. The Group expects no significant recovery from the 
amount written off. However, financial assets that are written off could still be subject to enforcement activities in order to comply with the 
Group’s procedures for recovery of amounts due.

At each reporting date, the Group assesses whether financial assets carried at amortised cost are credit-impaired. A financial asset is 
‘credit-impaired’ when one or more events that have a detrimental impact on the estimated future cash flows of the financial asset have 
occurred.

The following table provides information about the exposure to credit risk and expected credit losses for trade receivables as at 1 April 2018.

Current

Past due 1–30 days

Past due 31–60 days

Past due 61–90 days

More than 91 days past due

Loss rate %

0.5%

0.8%

2.5%

35.0%

97.1%

Gross

22.0

2.9

0.5

–

3.4

28.8

Loss

0.1

–

–

–

3.3

3.4

Net

21.9

2.9

0.5

–

0.1

25.4

The adoption of IFRS 9 has not had a significant effect on the Group’s accounting policies related to financial liabilities.

Accounting policy for financial instruments in 2018
The Group classifies its financial assets in the categories of loans and receivables and at fair value through profit or loss. The classification 
depends on the purpose for which the financial assets were acquired. Management determines the classification of its financial assets at 
initial recognition. The Group assesses at the end of each reporting period whether there is objective evidence that a financial asset or group 
of financial assets is impaired. A financial asset is impaired only if there is objective evidence of impairment as a result of one or more events 
that occurred after the initial recognition of the asset and that this event has an impact on the estimated future cash flows of the financial 
asset that can be reliably estimated. The amount of the loss is measured as the difference between the asset’s carrying amount and the 
present value of estimated future cash flows discounted at the financial asset’s original effective interest rate. The carrying amount of the 
asset is reduced and the amount of the loss is recognised in the income statement. If, in a subsequent period, the amount of the impairment 
loss decreased and the decrease can be related objectively to an event occurring after the impairment was recognised, the reversal of the 
previously recognised impairment loss is credited to the income statement.

Loans and receivables are non-derivative financial assets with fixed or determinable payments that are not quoted in an active market. They 
are included in current assets, except for maturities greater than 12 months after the balance sheet date which are classified as non-current 
assets. The Group’s loans and receivables comprise trade and other receivables and cash and cash equivalents in the balance sheet.

Trade receivables are recognised initially at fair value and subsequently measured at amortised cost using the effective interest method, less 
provision for impairment. A provision for impairment of trade receivables is established when there is objective evidence that the Group will 
not be able to collect all amounts due according to the original terms of the receivables.

Trade and other payables are recognised initially at fair value and subsequently measured at amortised cost using the effective interest 
method. Trade payables are classified as current liabilities unless the Group has an unconditional right to defer settlement of the liability for at 
least 12 months after the reporting date.

Financial assets and liabilities are offset and the net amount reported in the balance sheet when there is a legally enforceable right to offset 
the recognised amounts and there is an intention to settle on a net basis, or realise the asset and settle the liability simultaneously.

Impact of adoption of IFRS 9, 15 and 16 on the financial statements
The following statements summarise the impacts of adopting IFRS 16 on the Group’s Consolidated statement of comprehensive Income, 
Consolidated balance sheet and its Consolidated statement of cash flows as at and for the year ended 31 March 2019 and the comparative 
year. The adoption of IFRS 9 and IFRS 15 have had no material effect on the Group’s Consolidated statement of comprehensive income, 
Consolidated balance sheet and its Consolidated statement of cash flows.

92  |  Auto Trader Group plc  Annual Report and Financial Statements 2019

Notes to the consolidated financial statements continuedImpact on the Consolidated statement of comprehensive income 

Revenue

Administrative expenses

Share of profit from joint ventures

Operating profit

Finance costs

Profit on disposal of subsidiary, net of tax

Profit before taxation

Taxation

Profit for the year

Other comprehensive income for the year, net of tax

Total comprehensive income for the year attributable 
to equity holders of the parent

2019 
£m

2018 
£m

Under 
previous
policy
£m

IFRS 16
adjustments
£m

2019
Reported
£m

As 
previously
reported
£m

IFRS 16
adjustments
£m

2018
Restated
£m

Note

5

16

6

9

10

11

355.1

(113.0)

0.9

243.0

(9.3)

8.7

242.4

(44.5)

197.9

0.1

–

0.7

–

0.7

(0.9)

–

(0.2)

–

(0.2)

–

355.1

(112.3)

0.9

243.7

(10.2)

8.7

242.2

(44.5)

197.7

0.1

330.1

(109.5)

–

220.6

(9.8)

–

210.8

(39.5)

171.3

0.2

–

0.7

–

0.7

(0.8)

–

(0.1)

(0.1)

(0.2)

–

330.1

(108.8)

–

221.3

(10.6)

–

210.7

(39.6)

171.1

0.2

198.0

(0.2)

197.8

171.5

(0.2)

171.3

Basic earnings per share

Diluted earnings per share

12

12

21.02

20.96

(0.02)

(0.02)

21.00

20.94

17.76

17.70

(0.02)

(0.02)

17.74

17.68

Auto Trader Group plc  Annual Report and Financial Statements 2019  |  93

Strategic reportGovernanceFinancial statements2. Significant accounting policies continued

Impact on the Consolidated balance sheet

Assets

Non-current assets

Intangible assets

Property, plant and equipment

Deferred taxation assets

Net investments in joint ventures

Current assets

Trade and other receivables

Cash and cash equivalents

Total assets

Equity and liabilities

Equity attributable to equity holders of the parent

Share capital

Retained earnings

Capital reorganisation reserve

Own shares held

Capital redemption reserve

Other reserves

Total equity

Liabilities

Non-current liabilities

Borrowings

Deferred taxation liabilities

Retirement benefit obligations

Provisions for other liabilities and charges

Lease liabilities

Current liabilities

Trade and other payables

Current income tax liabilities

Lease liabilities

Provisions for other liabilities and charges

Total liabilities

Total equity and liabilities

2019 
£m

2018 
£m

Under 
previous
policy
£m

IFRS 16
adjustments
£m

2019
Reported
£m

As 
previously
reported
£m

IFRS 16
adjustments
£m

2018
Restated
£m

Note

13

14

23

16

18

19

25

26

21

23

24

22

15

20

15

22

317.5

4.8

5.9

49.0

377.2

56.7

5.9

62.6

439.8

9.3

1,094.9

(1,060.8)

(16.5)

0.7

30.5

58.1

310.3

0.5

–

1.1

–

311.9

47.1

22.4

–

0.3

69.8

381.7

439.8

–

11.9

0.3

–

12.2

(0.6)

–

(0.6)

11.6

–

0.9

–

–

–

–

0.9

–

–

–

(0.1)

14.3

14.2

(5.3)

–

1.8

–

(3.5)

10.7

11.6

317.5

16.7

6.2

49.0

389.4

56.1

5.9

62.0

451.4

329.8

6.0

5.1

–

340.9

55.5

4.3

59.8

400.7

9.3

1,095.8

9.5

1,041.7

(1,060.8)

(1,060.8)

(16.5)

0.7

30.5

59.0

310.3

0.5

–

1.0

14.3

326.1

41.8

22.4

1.8

0.3

66.3

(16.9)

0.5

30.6

4.6

340.8

0.7

–

1.1

–

342.6

33.3

19.9

–

0.3

53.5

392.4

451.4

396.1

400.7

–

13.7

0.2

–

13.9

(0.6)

–

(0.6)

13.3

–

1.0

–

–

–

–

1.0

–

–

–

(1.1)

16.0

14.9

(4.8)

–

2.2

–

(2.6)

12.3

13.3

329.8

19.7

5.3

–

354.8

54.9

4.3

59.2

414.0

9.5

1,042.7

(1,060.8)

(16.9)

0.5

30.6

5.6

340.8

0.7

–

–

16.0

357.5

28.5

19.9

2.2

0.3

50.9

408.4

414.0

94  |  Auto Trader Group plc  Annual Report and Financial Statements 2019

Notes to the consolidated financial statements continuedImpact on the Consolidated statement of cash flows

Profit for the year

Adjustments for:

Depreciation

Amortisation

Share-based payments charge (excluding associated NI)

Share of profit in joint ventures

Profit on sale of fixed assets

Difference between pension charge and cash contributions

Finance costs

Profit on disposal of subsidiary

Changes in working capital (excluding the effects of 
exchange differences on consolidation):

Trade and other receivables

Trade and other payables

Provisions

Cash generated from operations

Tax paid

Net cash generated from operating activities

Cash flows from investing activities

Purchases of intangible assets – financial systems

Purchases of intangible assets – other

Purchases of property, plant and equipment

Payment for acquisition of shares in joint ventures

Payment for acquisition of subsidiary, net of cash acquired

Net cash used in investing activities

Cash flows from financing activities

Dividends paid to Company’s shareholders

Repayment of Syndicated Term Loan

Drawdown of Syndicated revolving credit facility

Repayment of Syndicated revolving credit facility

Payment of refinancing fees

Payment of interest on borrowings

Payment of lease liabilities

Purchase of own shares for cancellation

Purchase of own shares for treasury

Payment of fees on repurchase of own shares

Proceeds from exercise of share-based payments

Net cash used in financing activities

Net decrease in cash and cash equivalents

Cash and cash equivalents at beginning of year

Cash and cash equivalents at end of year

2019 
£m

2018 
£m

Note

Under 
previous
policy
£m

242.4

IFRS 16
adjustments
£m

2019
Reported
£m

As 
previously
reported
£m

IFRS 16
adjustments
£m

2018
Restated
£m

(0.2)

242.2

210.8

(0.1)

210.7

14

13

16

9

10

28

16

30

27

21

21

21

21

32

19

19

2.9

4.0

4.7

(0.9)

0.1

0.3

9.3

(8.7)

(1.5)

1.8

1.0

255.4

(42.2)

213.2

(0.3)

(0.3)

(1.7)

(19.7)

–

(22.0)

(57.6)

(343.0)

447.1

(134.1)

(3.3)

(6.6)

–

(87.7)

(5.8)

(0.5)

1.9

2.0

–

–

–

–

–

0.9

–

–

0.4

–

3.1

–

3.1

–

–

–

–

–

–

–

–

–

–

–

–

(3.1)

–

–

–

–

4.9

4.0

4.7

(0.9)

0.1

0.3

10.2

(8.7)

(1.5)

2.2

1.0

258.5

(42.2)

216.3

(0.3)

(0.3)

(1.7)

(19.7)

–

(22.0)

(57.6)

(343.0)

447.1

(134.1)

(3.3)

(6.6)

(3.1)

(87.7)

(5.8)

(0.5)

1.9

3.0

4.1

3.3

–

–

–

9.8

–

(3.5)

(1.5)

0.1

226.1

(39.4)

186.7

(0.3)

(0.3)

(2.3)

–

(11.9)

(14.8)

(52.2)

(20.0)

–

–

–

(6.7)

–

(96.2)

–

(0.5)

–

1.9

–

–

–

–

–

0.8

–

0.6

(0.8)

(0.1)

2.3

–

2.3

–

–

–

–

–

–

–

–

–

–

–

–

(2.3)

–

–

–

–

4.9

4.1

3.3

–

–

–

10.6

–

(2.9)

(2.3)

–

228.4

(39.4)

189.0

(0.3)

(0.3)

(2.3)

–

(11.9)

(14.8)

(52.2)

(20.0)

–

–

–

(6.7)

(2.3)

(96.2)

–

(0.5)

–

(189.6)

(3.1)

(192.7)

(175.6)

(2.3)

(177.9)

1.6

4.3

5.9

–

–

–

1.6

4.3

5.9

(3.7)

8.0

4.3

–

–

–

(3.7)

8.0

4.3

Auto Trader Group plc  Annual Report and Financial Statements 2019  |  95

Strategic reportGovernanceFinancial statements2. Significant accounting policies continued

The following accounting policies applied by the Group in these consolidated financial statements are the same as those applied by the Group 
in its consolidated financial statements as at and for the year ended 31 March 2018.

Intangible assets
a) Goodwill
Goodwill represents the excess cost of an acquisition over the fair value of the Group’s share of the net identifiable assets of the acquired 
subsidiary at the date of acquisition. Goodwill is tested annually for impairment and is carried at cost less accumulated impairment losses. 
Impairment losses are charged to the income statement and are not reversed. The gain or loss on the disposal of an entity includes the carrying 
amount of goodwill relating to the entity sold. Goodwill is allocated to cash-generating units for the purpose of impairment testing. The 
allocation is made to those cash-generating units that are expected to benefit from the business combination in which the goodwill arose.

b) Trademarks, trade names, technology, non-compete agreements and customer relationships
Separately acquired trademarks, trade names, technology and customer relationships are recognised at historical cost. They have a finite 
useful life and are carried at cost less accumulated amortisation. Amortisation is calculated using the straight-line method to allocate the cost 
over their estimated useful lives of between one and 15 years. Trademarks, trade names, technology, non-compete agreements and customer 
relationships acquired in a business combination are recognised at fair value at the acquisition date and subsequently amortised.

c) Software
Acquired computer software is capitalised at cost, including any costs to bring it into use, and is carried at cost less accumulated amortisation. 
Amortisation is calculated using the straight-line method to allocate the cost over the estimated useful life of three to five years.

d) Software and website development costs and financial systems
Development costs that are directly attributable to the design and testing of identifiable and unique software products, websites and 
systems controlled by the Group are recognised as intangible assets when the following criteria are met:

 – it is technically feasible to complete the software product or website so that it will be available for use;

 – management intends to complete the software product or website and use or sell it;

 – there is an ability to use or sell the software product or website;

 – it can be demonstrated how the software product or website will generate probable future economic benefits;

 – adequate technical, financial and other resources to complete the development and to use or sell the software product or website are 

available; and

 – the expenditure attributable to the software product or website during its development can be reliably measured.

Directly attributable costs that are capitalised as part of the software product, website or system include employee and contractor costs. 
Other development expenditures that do not meet these criteria, as well as ongoing maintenance and costs associated with routine upgrades 
and enhancements, are recognised as an expense as incurred. Development costs for software, websites and systems are carried at cost less 
accumulated amortisation and are amortised over their useful lives (not exceeding five years) at the point in which they come into use.

Property, plant and equipment
All property, plant and equipment is stated at historical cost less accumulated depreciation and impairment losses. Historical cost comprises 
the purchase price of the asset and expenditure directly attributable to the acquisition of the item.

Freehold land is not depreciated. Depreciation on other assets is calculated using the straight-line method to allocate their cost less their 
estimated residual values over the estimated useful lives as follows:

Land, buildings and leasehold improvements:

 – Leasehold land and buildings 

 – Leasehold improvements 

 – Plant and equipment 

life of lease

life of lease

3–10 years

The assets’ residual values and useful lives are reviewed, and adjusted if appropriate, at each balance sheet date. The carrying value of assets 
is reviewed for impairment if events or changes in circumstances suggest that the carrying value may not be recoverable. Assets will be 
written down to their recoverable amount if lower than the carrying value, and any impairment is charged to the income statement.

Gains and losses on disposals are determined by comparing the proceeds with the carrying amount and are recognised in the income 
statement within administrative expenses.

96  |  Auto Trader Group plc  Annual Report and Financial Statements 2019

Notes to the consolidated financial statements continuedImpairment of non-financial assets
Assets that have an indefinite useful life, for example goodwill, are not subject to amortisation and are tested annually for impairment. Assets 
that are subject to amortisation and depreciation are reviewed for impairment whenever events or changes in circumstances indicate that the 
carrying amount may not be recoverable. An impairment loss is recognised for the amount by which the asset’s carrying amount exceeds its 
recoverable amount. The recoverable amount is the higher of an asset’s fair value less costs to sell and value in use. For the purposes of 
assessing impairment, assets are grouped at the lowest levels for which there are separately identifiable cash flows (cash-generating units). 
Non-financial assets other than goodwill that have suffered an impairment are reviewed for possible reversal of the impairment at each 
reporting date.

In assessing value in use, the estimated future cash flows are discounted to their present value using a pre-tax discount rate that reflects 
current market assessments of the time value of money and the risks specific to the asset. For an asset that does not generate largely 
independent cash flows, the recoverable amount is determined for the cash-generating unit to which the asset belongs.

Impairment losses recognised in respect of cash-generating units are allocated first to reduce the carrying amount of any goodwill allocated 
to the cash-generating unit (or group of units) and then to reduce the carrying amount of other assets in the unit (or group of units) on a pro-rata 
basis.

Interests in joint ventures
Under IFRS 11, investments in joint arrangements are classified as either joint operations or joint ventures depending on the contractual rights 
and obligations of each investor. Auto Trader Group plc has assessed the nature of its joint arrangements and determined them to be joint 
ventures. Joint ventures are accounted for using the equity method. Under the equity method of accounting, interests in joint ventures are 
initially recognised at cost and adjusted thereafter to recognise the Group’s share of the post-acquisition profits or losses, movements in 
other comprehensive income and dividends received.

Cash and cash equivalents
Cash and cash equivalents include cash in hand, short-term deposits held on call with banks and bank overdrafts. Bank overdrafts are shown 
within borrowings in current liabilities on the balance sheet.

Borrowings
Borrowings are recognised initially at fair value, net of transaction costs incurred, and are subsequently carried at amortised cost, with any 
difference between the proceeds (net of transaction costs) and the redemption value being recognised in the income statement over the 
period of the borrowings using the effective interest method.

Finance and issue costs associated with the borrowings are charged to the income statement using the effective interest rate method from 
the date of issue over the estimated life of the borrowings to which the costs relate.

Borrowings are derecognised when the obligation under the liability is discharged, cancelled or expired. Where an existing financial liability is 
replaced by another from the same lender on substantially different terms, or the terms of an existing liability are substantially modified, such 
an exchange or modification is treated as a de-recognition of the original liability and the recognition of a new liability, such that the difference 
in respective carrying amounts together with any costs or fees incurred are recognised in the income statement.

Borrowings are classified as current liabilities unless the Group has an unconditional right to defer settlement of the liability for at least 
12 months after the balance sheet date.

Provisions
A provision is recognised when a present legal or constructive obligation exists at the balance sheet date as a result of a past event, it is 
probable that an outflow of resources will be required to settle the obligation and a reliable estimate of that obligation can be made. Where 
there are a number of similar obligations, the likelihood that an outflow will be required in settlement is determined by considering the class of 
obligations as a whole. If the effect is material, provisions are determined by discounting the expected future cash flows at a pre-tax rate that 
reflects current market assessments of the time value of money and, where appropriate, the risks specific to the obligation.

Contingent liabilities are not recognised but are disclosed unless an outflow of resources is remote. Contingent assets are not recognised but 
are disclosed where an inflow of economic benefits is probable.

Segment reporting
Operating segments are reported in a manner consistent with the internal reporting provided to the chief operating decision-maker. The chief 
operating decision-maker, who is responsible for allocating resources and assessing performance of the operating segments, has been 
identified as the Operational Leadership Team that makes strategic decisions (note 4).

Auto Trader Group plc  Annual Report and Financial Statements 2019  |  97

Strategic reportGovernanceFinancial statements2. Significant accounting policies continued

Employee benefits
The Group operates several pension schemes and all except one are defined contribution schemes. Within the UK all pension schemes set up 
prior to 2001 have been closed to new members and only one defined contribution scheme is now open to new employees.

a) Defined contribution scheme
The assets of the defined contribution scheme are held separately from those of the Group in independently administered funds. The costs in 
respect of this scheme are charged to the income statement as incurred.

b) Defined benefit scheme
The Group operates one defined benefit pension scheme that is closed to new members. The asset or liability recognised in the balance sheet 
in respect of the defined benefit scheme is the present value of the defined benefit obligation at the balance sheet date less the fair value of 
the scheme’s assets. The defined benefit obligation is calculated annually by independent actuaries using the projected unit credit method. 
The present value of the defined benefit obligation is determined by discounting the estimated future cash outflows using interest rates of 
high-quality corporate bonds that are denominated in the currency in which the benefits will be paid, and that have terms to maturity 
approximating those of the related pension liability. Remeasurement gains and losses arising from experience adjustments and changes in 
actuarial assumptions are charged or credited to equity in other comprehensive income in the period in which they arise. Any scheme surplus 
(to the extent it can be recovered) or deficit is recognised in full on the balance sheet.

c) Share-based payments
Equity-settled awards are valued at the grant date, and the fair value is charged as an expense in the income statement spread over the vesting 
period. Fair value of the awards are measured using Black-Scholes and Monte Carlo pricing models. The credit side of the entry is recorded in 
equity. Cash-settled awards are revalued at each reporting date with the fair value of the award charged to the profit and loss account over the 
vesting period and the credit side of the entry recognised as a liability.

Research and development
Research and development expenditure is charged against profits in the year in which it is incurred, unless it meets the criteria for 
capitalisation set out in IAS 38, Intangible Assets.

Operating profit
Operating profit is the profit of the Group (including the Group’s share of profit from joint ventures) before finance income, finance costs, 
profit on disposal of subsidiaries which do not meet the definition of a discontinued operation, and taxation.

Finance income and costs
Finance income is earned on bank deposits and finance costs are incurred on bank borrowings. Both are recognised in the income statement 
in the period in which they are incurred.

Taxation
The tax expense for the period comprises current and deferred taxation. Tax is recognised in the income statement, except to the extent that 
it relates to items recognised in ‘other comprehensive income’ or directly in equity. In this case the tax is also recognised in other 
comprehensive income or directly in equity, respectively. Management periodically evaluates positions taken in tax returns with respect to 
situations in which applicable tax regulation is subject to interpretation. It establishes provisions where appropriate on the basis of amounts 
expected to be paid to the tax authorities.

Current taxation is provided at amounts expected to be paid (or recovered) calculated using the rates of tax and laws that have been enacted 
or substantively enacted at the balance sheet date in the countries where the Group operates and generates taxable income.

Deferred taxation is provided in full, using the liability method, on temporary differences arising between the tax base of assets and liabilities 
and their carrying amounts in the consolidated financial statements. Deferred taxation is determined using tax rates and laws that have been 
enacted or substantively enacted by the balance sheet date and are expected to apply when the related deferred tax asset is realised or the 
deferred tax liability is settled.

Deferred taxation assets are recognised only to the extent that it is probable that future taxable profit will be available against which the 
temporary differences can be utilised.

Deferred taxation is provided on temporary differences arising on investments in subsidiaries and interests in joint ventures, except where the 
timing of the reversal of the temporary difference is controlled by the Group and it is probable that the temporary difference will not reverse 
in the foreseeable future.

Deferred taxation assets and liabilities are offset when there is a legally enforceable right to offset current tax assets against current tax 
liabilities and when the deferred taxation assets and liabilities relate to taxes levied by the same taxation authority on either the taxable entity 
or different taxable entities where there is an intention to settle the balance on a net basis.

98  |  Auto Trader Group plc  Annual Report and Financial Statements 2019

Notes to the consolidated financial statements continuedShare capital
Ordinary shares are classified as equity. Incremental costs directly attributable to the issue of new shares are shown in equity as a deduction 
from the proceeds.

Where the Group purchases its own equity share capital, the consideration paid is deducted from equity attributable to the Group’s 
shareholders. Where such shares are subsequently cancelled, the nominal value of the shares repurchased is deducted from share capital and 
transferred to a capital redemption reserve. Where the Group purchases its own equity share capital to hold in Treasury, the consideration 
paid for the shares is shown as own shares held within equity.

Shares held by the Employee Share Option Trust
The Employee Share Option Trust (‘ESOT’) provides for the issue of shares to Group employees principally under share option schemes.  
The Group has control of the ESOT and therefore consolidates the ESOT in the Group financial statements. Accordingly, shares in the Company 
held by the ESOT are included in the balance sheet at cost as a deduction from equity.

Share premium
The amount subscribed for the ordinary shares in excess of the nominal value of these new shares is recorded in share premium. Costs that 
directly relate to the issue of ordinary shares are deducted from share premium net of corporation tax.

Capital reorganisation reserve
The capital reorganisation reserve arose on consolidation as a result of the share-for-share exchange on 24 March 2015. It represents the 
difference between the nominal value of shares issued by Auto Trader Group plc in this transaction and the share capital and reserves of 
Auto Trader Holding Limited.

Capital redemption reserve
The capital redemption reserve arises from the purchase and subsequent cancellation of the Group’s own equity share capital.

Other reserves
Other reserves comprise the currency translation reserve on the consolidation of entities whose functional currency is other than sterling.

Earnings per share
The Group presents basic and diluted earnings per share (‘EPS’) for its ordinary shares. Basic EPS is calculated by dividing the profit 
attributable to ordinary shareholders by the weighted average number of ordinary shares outstanding during the period. For diluted EPS, the 
weighted average number of ordinary shares is adjusted to assume conversion of all dilutive potential ordinary shares.

Dividend distribution
Dividend distribution to the Company’s shareholders is recognised as a liability in the Group’s financial statements in the period in which  
the dividend is approved by the Company’s shareholders in the case of final dividends, or the date at which they are paid in the case of  
interim dividends.

Foreign currency translation
a) Functional and presentation currency
Items included in the financial statements of each of the Group’s entities are measured using the currency of the primary economic 
environment in which the entity operates. The consolidated financial statements are presented in sterling (£), which is the Group’s 
presentation currency, and rounded to the nearest hundred thousand (£0.1m) except when otherwise indicated.

b) Transactions and balances
Foreign currency transactions are translated into the functional currency using the exchange rates prevailing at the dates of the transactions. 
Foreign exchange gains and losses resulting from the settlement of such transactions and from the translation at the period end exchange 
rates of monetary assets and liabilities denominated in foreign currencies are recognised in the income statement within administrative 
expenses.

c) Group companies
The results and financial position of all Group entities (none of which has the currency of a hyper-inflationary economy) that have a functional 
currency other than sterling are translated into sterling as follows:

 – assets and liabilities for each balance sheet presented are translated at the closing rate at the date of that balance sheet; and

 – income and expenses for each income statement are translated at average exchange rates.

On the disposal of a foreign operation, the cumulative exchange differences that were recorded in equity are recognised in the income 
statement as part of the gain or loss on sale. Goodwill and fair value adjustments arising on the acquisition of a foreign entity are treated as 
assets and liabilities of the foreign entity and translated at the closing rate.

Auto Trader Group plc  Annual Report and Financial Statements 2019  |  99

Strategic reportGovernanceFinancial statements3. Risk and capital management

Overview
In the course of its business the Group is exposed to market risk, credit risk and liquidity risk from its use of financial instruments. This note 
presents information about the Group’s exposure to each of the above risks, the Group’s objectives, policies and processes for measuring and 
managing risk and the Group’s management of capital. Further quantitative disclosures are included throughout these consolidated financial 
statements.

The Group’s overall risk management strategy is to minimise potential adverse effects on the financial performance and net assets of the 
Group. These policies are set and reviewed by senior finance management and all significant financing transactions are authorised by the 
Board of Directors.

Market risk
i.  Foreign exchange risk
The Group has no significant foreign exchange risk as 99% of the Group’s revenue and 97% of costs are sterling-denominated. As the amounts 
are not significant, no sensitivity analysis has been presented.

The Group operates in Ireland. Foreign currency-denominated net assets of overseas operations are not hedged as they represent a relatively 
small proportion of the Group’s net assets. The Group operates a dividend policy, ensuring any surplus cash is remitted to the UK and 
translated into sterling, thereby minimising the impact of exchange rate volatility.

ii. Interest rate risk
The Group’s interest rate risk arises from long-term borrowings under the Syndicated revolving credit facility with floating rates of interest 
linked to LIBOR. The Group monitors interest rates on an ongoing basis but does not currently hedge interest rate risk. The variation in the 
interest rate of floating rate financial liabilities (with all other variables held constant) required to increase or decrease post-tax profit for the 
year by £1.0 million is 39 basis points (2018: 36 basis points).

Credit risk
Credit risk is the risk of financial loss to the Group if a customer or banking institution fails to meet its contractual obligations.

i.  Trade receivables
Credit risk relating to trade receivables is managed centrally and the credit risk for new customers is analysed before standard payment terms 
and conditions are offered. Policies and procedures exist to ensure that existing customers have an appropriate credit history and a 
significant number of balances are prepaid or collected via direct debit. More than 82.0% (2018: 80.0%) of the Group’s Retailer customers pay 
via monthly direct debit, minimising the risk of non-payment.

Sales to private customers are primarily settled using major debit or credit cards which reduces the risk in this area.

The Group establishes an expected credit loss that represents its estimate of losses in respect of trade and other receivables. Further details 
of these are given in note 31. Overall, the Group considers that it is not exposed to a significant amount of either customer credit or bad debt 
risk, due to the diversified and fragmented nature of the customer base.

ii. Cash and cash equivalents
As at 31 March 2019, the Group held cash and cash equivalents of £5.9m (2018: £4.3m). The cash and cash equivalents are held with bank and 
financial institution counterparties, which are rated between P-1 and P-2 based on Moody’s ratings. The Group’s treasury policy is to monitor 
cash, and when applicable deposit balances, on a daily basis and to manage counterparty risk and to ensure efficient management of the 
Group’s Syndicated revolving credit facility.

Liquidity risk
Liquidity risk is the risk that the Group will encounter difficulties in meeting the obligations associated with its financial liabilities that are 
settled by delivering cash. The Group’s approach to managing liquidity is to ensure, as far as possible, that it will always have sufficient liquidity 
to meet its liabilities when due, under both normal and stressed conditions, without incurring unacceptable losses or risking damage to the 
Group’s reputation.

Cash flow forecasting is performed centrally by the Group treasury manager. Rolling forecasts of the Group’s liquidity requirements are 
monitored to ensure it has sufficient cash to meet operational needs. The Group’s revenue model is largely subscription-based, which results 
in a regular level of cash conversion allowing it to service working capital requirements.

During the year the Group entered into a five-year, £400.0m Syndicated revolving credit facility with a termination date of June 2023. The 
facility allows the Group access to cash at one working day’s notice. At 31 March 2019, £313.0m was drawn under the Syndicated revolving 
credit facility.

On occasion, surplus cash held by operating entities over and above the balance required for working capital management is invested 
centrally in interest-bearing current accounts and money market deposits with appropriate maturities or sufficient liquidity as required by the 
above-mentioned forecasts.

100  |  Auto Trader Group plc  Annual Report and Financial Statements 2019

Notes to the consolidated financial statements continuedCapital management
The Group considers capital to be net debt plus total equity. Net debt is calculated as total bank debt and lease financing, less unamortised 
debt fees and cash and cash equivalents as shown in note 32. Total equity is as shown in the Consolidated balance sheet.

The calculation of total capital is shown in the table below:

Total net debt

Total equity

Total capital

2019
£m

321.0

59.0

380.0

(Restated)
2018
£m

355.2

5.6

360.8

Following the application of IFRS 16, total capital for the year ended 31 March 2018 has been restated (note 2).

The objectives for managing capital are to safeguard the Group’s ability to continue as a going concern, in order to provide returns for 
shareholders and benefits for other stakeholders and to maintain an efficient capital structure to optimise the cost of capital. In order to 
maintain or adjust the capital structure, the Group may adjust the amount of dividends paid to shareholders, return capital to shareholders, 
issue new shares or take other steps to increase share capital and reduce or increase debt facilities.

As at 31 March 2019, the Group had borrowings of £313.0m (2018: £343.0m) through its Syndicated revolving credit facility (2018: Syndicated 
Term Loan). Interest is payable on this facility at a rate of LIBOR plus a margin of between 1.2% and 2.1% depending on the consolidated leverage 
ratio of Auto Trader Group plc and its subsidiaries, which is calculated and reviewed on a biannual basis. The Group remains in compliance with 
its banking covenants.

4. Segmental information

IFRS 8 ‘Operating segments’ requires the Group to determine its operating segments based on information which is provided internally. Based 
on the internal reporting information and management structures within the Group, it has been determined that there is only one operating 
segment, being the Group, as the information reported includes operating results at a consolidated Group level only. This reflects the nature 
of the business, where the major cost is to support the IT platforms upon which all of the Group’s customers are serviced. These costs are 
borne centrally and are not attributable to any specific customer type or revenue stream. There is also considered to be only one reporting 
segment, which is the Group, the results of which are shown in the Consolidated income statement.

Management has determined that there is one operating and reporting segment based on the reports reviewed by the Operational Leadership 
Team (‘OLT’) which is the chief operating decision-maker (‘CODM’). The OLT is made up of the Executive Directors and Key Management and is 
responsible for the strategic decision-making of the Group.

The OLT primarily uses the statutory measures of Revenue and Operating profit to assess the performance of the one operating segment. To 
assist in the analysis of the Group’s revenue-generating trends, the OLT reviews revenue at a disaggregated level as detailed within note 5. The 
revenue from external parties reported to the OLT is measured in a manner consistent with that in the income statement.

A reconciliation of the one segment’s Operating profit to Profit before tax is shown below.

Total segment Revenue

Total segment Operating profit

Finance costs – net

Profit on the sale of subsidiary

Profit before tax

Following the application of IFRS 16, profit before tax for the year ended 31 March 2018 has been restated (note 2).

2019
£m

355.1

243.7

(10.2)

8.7

242.2

(Restated)
2018
£m

330.1

221.3

(10.6)

–

210.7

Auto Trader Group plc  Annual Report and Financial Statements 2019  |  101

Strategic reportGovernanceFinancial statements4. Segmental information continued

Geographic information
The Group is domiciled in the UK and the following tables detail external revenue by location of customers, trade receivables and non-current 
assets (excluding deferred tax) by geographic area:

Revenue

UK

Ireland

Total revenue

Trade receivables

UK

Ireland

Total net trade receivables

Non-current assets  
(excluding deferred tax)

UK

Ireland

Total non-current assets (excluding deferred tax)

2019
£m

349.9

5.2

355.1

2019
£m

24.5

0.4

24.9

2019
£m

376.6

6.6

383.2

2018
£m

324.9

5.2

330.1

2018
£m

24.9

0.5

25.4

(Restated)
2018
£m

342.6

6.9

349.5

Due to the large number of customers the Group serves, there are no individual customers whose revenue is greater than 10% of the Group’s 
total revenue in all periods presented in these financial statements.

5. Revenue

The Group’s operations and main revenue streams are those described in these annual financial statements. The Group’s revenue is derived 
from contracts with customers. The nature and effect of initially applying IFRS 15 on the Group’s financial statements is disclosed in note 2.

Disaggregation of revenue
In the following table the Group’s revenue is disaggregated by customer type. This level of disaggregation is consistent with that used by the 
OLT to assist in the analysis of the Group’s revenue-generating trends.

Revenue

Retailer

Home Traders

Other

Trade

Consumer Services

Manufacturer and Agency

Total revenue

2019
£m

293.0

10.2

1.4

304.6

28.0

22.5

355.1

Contract balances
The following table provides information about receivables, contract assets and contract liabilities from contracts with customers.

Receivables, which are included in trade and other receivables

Accrued income

Deferred income

2019
£m

27.0

28.0

(13.2)

2018
£m

268.7

11.4

1.1

281.2

29.8

19.1

330.1

2018
£m

28.8

26.7

(1.8)

Accrued income relates to the Group’s rights to consideration for services provided but not invoiced at the reporting date. Accrued income is 
transferred to receivables when invoiced.

Deferred income relates to advanced consideration received for which revenue is recognised as or when services are provided. Included within 
deferred income is £11.2m (2018: £nil) relating to consideration received from Auto Trader Auto Stock Limited (which forms part of the Group’s joint 
venture) for the provision of data services (note 16). Revenue relating to this service is recognised on a straight-line basis over a period of 20 years.

102  |  Auto Trader Group plc  Annual Report and Financial Statements 2019

Notes to the consolidated financial statements continued6. Operating profit

The Group has identified a number of items which are material due to the significance of their nature and/or amount. These are listed 
separately here to provide a better understanding of the financial performance of the Group:

Staff costs

Contractor costs

Depreciation of property, plant and equipment

Amortisation of intangible assets

Profit on sale of property, plant and equipment

Note

7

14

13

2019
£m

(56.0)

(0.4)

(4.9)

(4.0)

0.1

(Restated)
2018
£m

(54.5)

(0.4)

(4.9)

(4.1)

–

Following the application of IFRS 16, depreciation of property, plant and equipment has been restated for the year ended 31 March 2018  
(note 2).

Services provided by the Company’s auditors
During the year, the Group (including overseas subsidiaries) obtained the following services from the operating company’s auditors:

Fees payable for the audit of the Company and consolidated financial statements

Fees payable for other services:

 – the audit of the subsidiary undertakings pursuant to legislation

Total

2019
£m

0.1

0.2

0.3

2018
£m

0.1

0.1

0.2

7. Employee numbers and costs

The average monthly number of employees (including Executive Directors but excluding third-party contractors) employed by the Group was 
as follows:

Customer operations

Product and technology

Corporate

Total

The aggregate payroll costs of these persons were as follows:

Wages and salaries

Social security costs

Defined contribution pension costs (note 24)

Share-based payments and associated NI (note 29)

Total

2019
Number

2018
Number

370

317

115

802

2019
£m

43.2

4.7

2.2

50.1

5.9

56.0

380

312

130

822

2018
£m

44.1

4.8

1.9

50.8

3.7

54.5

Wages and salaries include £17.3m (2018: £18.1m) relating to the product and technology teams; these teams spend a significant proportion of 
their time on research and development activities, including innovation of our product proposition and enhancements to the Group’s platforms.

Auto Trader Group plc  Annual Report and Financial Statements 2019  |  103

Strategic reportGovernanceFinancial statements8. Directors and Key Management remuneration

The remuneration of Directors is disclosed in the Directors’ remuneration report on pages 64 to 74:

Key Management compensation
During the year to 31 March 2019, Key Management comprised the members of the OLT and the Non-Executive Directors (2018: OLT and the 
Non-Executive Directors). The remuneration of all Key Management (including Directors) was as follows:

Short-term employee benefits

Share-based payments

Termination benefits

Pension contributions

Total

9. Finance costs

On bank loans and overdrafts

Amortisation of debt issue costs

Interest unwind on lease liabilities

Total

2019
£m

5.3

3.5

–

0.2

9.0

2019
£m

6.5

2.8

0.9

10.2

2018
£m

4.9

2.6

0.1

0.2

7.8

(Restated)
2018
£m

6.8

3.0

0.8

10.6

Following the application of IFRS 16, finance costs for the year ended 31 March 2018 have been restated (note 2).

Amortisation of debt issue costs includes £0.6m relating to costs incurred for the Syndicated revolving credit facility and £2.2m relating to 
costs incurred for the former Senior Facilities Agreement. Debt issue costs incurred on the former Senior Facilities Agreement were 
accelerated in the year with an additional £2.0m recognised in the Consolidated income statement (2018: additional charge of £1.1m).

10. Disposal of a subsidiary

On 31 December 2018, the Group disposed of a subsidiary undertaking, Auto Trader Auto Stock Limited, as part of the consideration for shares 
in Dealer Auction (Holdings) Limited, a newly formed joint venture (note 16).

Auto Trader Auto Stock Limited was a subsidiary incorporated on 3 August 2018 by another Group subsidiary, Auto Trader Limited. The trade 
and assets of Auto Trader Limited’s ‘Smart Buying’ product line, its retailer-to-retailer marketplace, were transferred to Auto Trader Auto Stock 
Limited on 1 November 2018.

Revenue generated from the Smart Buying product in the nine-month period to 31 December 2018 was £1.3m (year ended 31 March 2018: £2.0m). 
The disposal of the Smart Buying product line does not represent a discontinued operation under IFRS 5 as the product was not either a 
separate major line of business or geographical area of operations.

A profit on disposal has been recognised in the Group’s Consolidated income statement:

Proceeds from disposals

Intangible assets – Goodwill

Intangible assets – Licence agreement

Profit on sale of subsidiary

104  |  Auto Trader Group plc  Annual Report and Financial Statements 2019

£m

28.4

(8.4)

(11.3)

8.7

Notes to the consolidated financial statements continued11. Taxation

Current taxation

UK corporation taxation

Foreign taxation

Adjustments in respect of prior years

Total current taxation

Deferred taxation

Origination and reversal of temporary differences

Adjustments in respect of prior years

Total deferred taxation

Total taxation charge

2019
£m

44.9

0.2

(0.1)

45.0

(0.6)

0.1

(0.5)

44.5

(Restated)
2018
£m

40.7

0.2

(0.9)

40.0

(0.2)

(0.2)

(0.4)

39.6

The taxation charge for the year is lower than (2018: the same as) the effective rate of corporation tax in the UK of 19% (2018: 19%).  
The differences are explained below:

Profit before taxation

Tax on profit on ordinary activities at the standard UK corporation tax rate of 19% (2018: 19%)

Expenses not deductible for taxation purposes

Income not taxable

Adjustments in respect of foreign tax rates

Adjustments in respect of prior years

Total taxation charge

2019
£m

242.2

46.0

0.3

(1.7)

(0.1)

–

44.5

(Restated)
2018
£m

210.7

40.0

0.8

–

(0.1)

(1.1)

39.6

Taxation on items taken directly to equity was a credit of £0.6m (2018: £0.1m) relating to tax on share-based payments.

The tax charge for the year is based on the standard rate of UK corporation tax for the period of 19% (2018: 19%). Deferred income taxes have 
been measured at the tax rate expected to be applicable at the date the deferred income tax assets and liabilities are realised. Management 
has performed an assessment, for all material deferred income tax assets and liabilities, to determine the period over which the deferred 
income tax assets and liabilities are forecast to be realised, which has resulted in an average deferred income tax rate of 17% being used to 
measure all deferred tax balances as at 31 March 2019 (2018: 17%).

12. Earnings per share

Basic earnings per share is calculated using the weighted average number of ordinary shares in issue during the year, excluding those held by 
the Employee Share Option Trust (‘ESOT’), based on the profit for the year attributable to shareholders.

Year ended 31 March 2019

Basic EPS

Diluted EPS

Year ended 31 March 2018 (restated)

Basic EPS

Diluted EPS

Weighted 
average number 
of ordinary 
shares

941,506,424

944,254,998

964,516,212

967,912,689

Total
earnings
£m

Pence
per share

197.7

197.7

171.1

171.1

21.00

20.94

17.74

17.68

Auto Trader Group plc  Annual Report and Financial Statements 2019  |  105

Strategic reportGovernanceFinancial statements12. Earnings per share continued

Following the application of IFRS 16, total earnings for the year ended 31 March 2018 has been restated (note 2).

The number of shares in issue at the start of the year is reconciled to the basic and diluted weighted average number of shares below:

Year ended 31 March 2019

Issued ordinary shares at 31 March 2018

Weighted effect of ordinary shares purchased for cancellation

Weighted effect of ordinary shares held in treasury

Weighted effect of shares held by the ESOT

Weighted average number of shares for basic EPS

Dilutive impact of share options outstanding

Weighted average number of shares for diluted EPS

Weighted 
average
number of 
shares

952,161,444

(6,001,643)

(4,009,411)

(643,966)

941,506,424

2,748,574

944,254,998

For diluted earnings per share, the weighted average number of ordinary shares in issue is adjusted to assume conversion of all potentially 
dilutive ordinary shares. The Group has potentially dilutive ordinary shares arising from share options granted to employees. Options are 
dilutive under the Sharesave scheme where the exercise price together with the future IFRS 2 charge is less than the average market price of 
the ordinary shares during the year. Options under the Performance Share Plan, Single Incentive Plan Award, the Deferred Annual Bonus Plan 
and the Share Incentive Plan are contingently issuable shares and are therefore only included within the calculation of diluted EPS if the 
performance conditions are satisfied.

The average market value of the Group’s shares for the purposes of calculating the dilutive effect of share-based incentives was based on 
quoted market prices for the period during which the share-based incentives were outstanding.

13. Intangible assets

Cost

At 31 March 2017

Acquired through a business combination

Additions

Exchange differences

At 31 March 2018

Additions

Disposals

Exchange differences

At 31 March 2019

Accumulated amortisation and impairments

At 31 March 2017

Amortisation charge

At 31 March 2018

Amortisation charge

Disposals

Exchange differences

At 31 March 2019

Net book value at 31 March 2019

Net book value at 31 March 2018

Net book value at 31 March 2017

106  |  Auto Trader Group plc  Annual Report and Financial Statements 2019

Software  
and website 
development 
costs
£m

Goodwill
£m

Financial 
systems
£m

Other
£m

434.1

8.5

–

0.2

442.8

–

(12.4)

(0.1)

430.3

120.8

–

120.8

–

(3.9)

0.1

117.0

313.3

322.0

313.3

54.6

0.4

0.3

–

55.3

0.3

(42.4)

–

13.2

53.8

0.6

54.4

0.6

(42.2)

–

12.8

0.4

0.9

0.8

12.3

–

0.3

–

12.6

0.3

–

–

12.9

6.5

2.4

8.9

2.4

–

–

11.3

1.6

3.7

5.8

13.3

3.8

–

–

17.1

–

(1.3)

–

15.8

12.8

1.1

13.9

1.0

(1.3)

–

13.6

2.2

3.2

0.5

Total
£m

514.3

12.7

0.6

0.2

527.8

0.6

(56.1)

(0.1)

472.2

193.9

4.1

198.0

4.0

(47.4)

0.1

154.7

317.5

329.8

320.4

Notes to the consolidated financial statements continuedOther intangibles include customer relationships, technology, trade names, trademarks and non-compete agreements. Intangible assets 
which have a finite useful life are carried at cost less accumulated amortisation. Amortisation of these intangible assets is calculated using the 
straight-line method to allocate the cost of the assets over their estimated useful lives (three to fifteen years). The longest estimated useful 
life remaining at 31 March 2019 is five years.

For the year to 31 March 2019, the amortisation charge of £4.0m (2018: £4.1m) has been charged to administrative expenses in the income 
statement. At 31 March 2019, £0.1m (2018: £0.1m) of software and website development costs represented assets under construction. 
Amortisation of these assets will commence when they are brought into use.

In accordance with International Financial Reporting Standards, goodwill is not amortised, but instead is tested annually for impairment, or 
more frequently if there are indicators of impairment. Goodwill is carried at cost less accumulated impairment losses.

Impairment test for goodwill
Goodwill is allocated to the appropriate cash-generating unit (‘CGU’) based on the smallest identifiable group of assets that generates cash 
inflows independently in relation to the specific goodwill. The recoverable amount of the CGU is determined from value-in-use calculations 
that use cash flow projections from the latest three-year plan. The carrying value of CGUs is the sum of goodwill, property, plant and 
equipment and intangibles and is as follows:

Digital

Webzone

Total

2019
£m

327.6

6.6

334.2

(Restated)
2018
£m

342.6

6.9

349.5

Income and costs within the budget are derived on a detailed ‘bottom up’ basis – all income streams and cost lines are considered and 
appropriate growth, or decline, rates are assumed. Income and cost growth forecasts are risk adjusted to reflect specific risks facing each 
CGU and take into account the markets in which they operate. Key assumptions include revenue growth rates, associated levels of marketing 
support and directly associated overheads. All assumptions are based on past performance and management’s expectation of market 
development. Cash flows beyond the budgeted period are extrapolated using the estimated growth rate stated into perpetuity which is 
consistent with industry reports. Other than as included in the financial budgets, it is assumed that there are no material adverse changes in 
legislation that would affect the forecast cash flows.

The pre-tax discount rate used within the recoverable amount calculations was 8.5% (2018: 8.0%) and is based upon the weighted average cost 
of capital reflecting specific principal risks and uncertainties. The discount rate takes into account the risk-free rate of return, the market risk 
premium and beta factor reflecting the average beta for the Group and comparator companies which are used in deriving the cost of equity.

The same discount rate has been applied to both CGUs as the principal risks and uncertainties associated with the Group, as highlighted on 
pages 30 to 33, would also impact each CGU in a similar manner. The Board acknowledges that there are additional factors that could impact 
the risk profile of each CGU, which have been considered by way of sensitivity analysis performed as part of the annual impairment tests. 

Key drivers to future growth rates are dependent on the Group’s ability to maintain and grow income streams whilst effectively managing 
operating costs. The level of headroom may change if different growth rate assumptions or a different pre-tax discount rate were used in the 
cash flow projections. Where the value-in-use calculations suggest an impairment, the Board would consider alternative use values prior to 
realising any impairment, being the fair value less costs to dispose.

The key assumptions used for value-in-use calculations are as follows:

Annual growth rate (after plan period)

Risk free rate of return

Market risk premium

Beta factor

Cost of debt

2019

3.0%

3.0%

5.0%

0.83

3.3%

2018

3.0%

3.0%

4.9%

0.79

3.3%

Having completed the 2019 impairment review, no impairment has been recognised in relation to the CGUs (2018: no impairment). Sensitivity 
analysis has been performed in assessing the recoverable amounts of goodwill. There are no changes to the key assumptions of growth rate or 
discount rate that are considered by the Directors to be reasonably possible, which give rise to an impairment of goodwill relating to the CGUs.

Auto Trader Group plc  Annual Report and Financial Statements 2019  |  107

Strategic reportGovernanceFinancial statements14. Property, plant and equipment

Cost

At 31 March 2017 (restated)

Additions

Disposals

At 31 March 2018 (restated)

Additions

Disposals

At 31 March 2019

Accumulated depreciation

At 31 March 2017 (restated)

Charge for the year

Disposals

At 31 March 2018 (restated)

Charge for the year

Disposals

At 31 March 2019

Net book value at 31 March 2019

Net book value at 31 March 2018 (restated)

Net book value at 31 March 2017 (restated)

Land, buildings 
and leasehold 
improvements
£m

Office
equipment
£m

Motor  
vehicles
£m

18.3

–

–

18.3

0.8

(1.3)

17.8

1.4

1.7

–

3.1

2.5

(1.3)

4.3

13.5

15.2

16.9

20.5

2.3

(6.0)

16.8

0.9

(3.7)

14.0

16.2

2.7

(6.0)

12.9

1.9

(3.7)

11.1

2.9

3.9

4.3

1.1

–

–

1.1

0.2

(0.1)

1.2

–

0.5

–

0.5

0.5

(0.1)

0.9

0.3

0.6

1.1

Total
£m

39.9

2.3

(6.0)

36.2

1.9

(5.1)

33.0

17.6

4.9

(6.0)

16.5

4.9

(5.1)

16.3

16.7

19.7

22.3

Included within property, plant and equipment are £11.9m (2018: £13.7m) of assets recognised as leases under IFRS 16. Further details of these 
leases are disclosed in note 15. The depreciation expense of £4.9m for the year to 31 March 2019 (2018 restated: £4.9m) has been recorded in 
administrative expenses.

During the year, £5.1m (2018: £6.0m) worth of property, plant and equipment with £nil net book values were disposed of.

108  |  Auto Trader Group plc  Annual Report and Financial Statements 2019

Notes to the consolidated financial statements continued15. Leases

The Group leases assets including land and buildings and motor vehicles that are held within property, plant and equipment. Information about 
leases for which the Group is a lessee is presented below.

Net book value property, plant and equipment owned

Net book value right of use assets

Net book value of right of use assets

Balance at 1 April 2017 (restated)

Depreciation charge

Balance at 31 March 2018 (restated)

Additions

Depreciation charge

At 31 March 2019

Lease liabilities in the balance sheet at 31 March

Current

Non-current

Total

A maturity analysis of contractual undiscounted cash flows relating to lease liabilities is presented within note 31.

Amounts charged in the income statement

Depreciation charge of right-of-use assets

Interest on lease liabilities

Total amounts charged in the income statement

Cash outflow

Total cash outflow for leases

2019
£m

4.8

11.9

16.7

Land, buildings 
and leasehold 
improvements
£m

Office
equipment
£m

Motor  
vehicles
£m

14.4

(1.4)

13.0

–

(1.5)

11.5

0.1

–

0.1

–

–

0.1

(Restated)
2018
£m

6.0

13.7

19.7

Total
£m

15.6

(1.9)

13.7

0.2

(2.0)

11.9

(Restated)
2018
£m

2.2

16.0

18.2

(Restated)
2018
£m

1.9

0.8

2.7

(Restated)
2018
£m

2.3

1.1

(0.5)

0.6

0.2

(0.5)

0.3

2019
£m

1.8

14.3

16.1

2019
£m

2.0

0.9

2.9

2019
£m

3.1

Auto Trader Group plc  Annual Report and Financial Statements 2019  |  109

Strategic reportGovernanceFinancial statements16. Net investments in joint ventures

Joint ventures are contractual arrangements over which the Group exercises joint control with partners and where the parties have rights to 
the net assets of the arrangement, irrespective of the Group’s shareholding in the entity.

On 31 December 2018, the Group acquired 49% of the ordinary share capital of Dealer Auction (Holdings) Limited for consideration of £48.1m. 
Consideration consisted of:

Cash consideration

100% of the share capital of Auto Trader Auto Stock Limited (note 10)

Total consideration

£m

19.7

28.4

48.1

Net investments in joint ventures at the reporting date include the Group’s equity investment in joint ventures and the Group’s share of the 
joint ventures’ post acquisition net assets. The table below reconciles the movement in the Group’s net investment in joint ventures in the 
year:

Carrying value

At 1 April 2017 and 31 March 2018

Investment in joint venture

Share of result for the year taken to the income statement

As at 31 March 2019

Equity 
investment in 
joint ventures
£m

Group’s share  
of net assets
£m

Net  
investments in 
joint ventures
£m

–

48.1

–

48.1

–

–

0.9

0.9

–

48.1

0.9

49.0

Set out below is the summarised financial information for the consolidated Dealer Auction ventures, including Dealer Auction (Holdings) 
Limited, Dealer Auction Limited, Auto Trader Auto Stock Limited and Dealer Auction Services Limited, which are accounted for using the equity 
method:

Non-current assets

Current assets

Cash and cash equivalents

Other current assets

Total assets

Liabilities

Current liabilities

Total liabilities

Net assets

Revenues

Profit for the year

Total comprehensive income

2019
£m

98.9

0.2

6.9

106.0

5.5

5.5

100.5

2019
£m

3.5

1.8

1.8

The above information reflects the amounts presented in the Financial Statements of the joint venture and not the Group’s share of those 
amounts. They have been amended for differences in accounting policies between the Group and the joint venture.

A list of the investments in joint ventures, including the name, country of incorporation and proportion of ownership interest, is given in note 35.

110  |  Auto Trader Group plc  Annual Report and Financial Statements 2019

Notes to the consolidated financial statements continued17. Other investments

Shares in other undertakings

Investment in IAUTOS Company Limited

At 31 March 2019 and 31 March 2018

£m

–

At April 2018, the Group designated the investment in IAUTOS Company Limited as an equity security at FVOCI as the Group intends to hold the 
shares for long-term strategic purposes. IAUTOS Company Limited is an intermediate holding company through which trading companies 
incorporated in the People’s Republic of China are held. The fair value of the investment has been valued at £nil since 2014 as the Chinese 
trading companies are loss-making with forecast future cash outflows.

18. Trade and other receivables

Trade receivables

Less: provision for impairment of trade receivables

Net trade receivables

Accrued income

Prepayments

Other receivables

Total

2019
£m

27.0

(2.1)

24.9

28.0

2.9

0.3

56.1

(Restated)
2018
£m

28.8

(3.4)

25.4

26.7

2.7

0.1

54.9

Following the application of IFRS 16, trade and other receivables have been restated (note 2).

Trade receivables are amounts due from customers for services performed in the ordinary course of business. They are generally due for 
settlement within 30 days and therefore are all classified as current. Trade receivables are recognised initially at the amount of consideration 
that is unconditional and has been invoiced at the reporting date. The Group holds the trade receivables with the objective to collect the 
contractual cash flows and therefore measures them subsequently at amortised cost using the effective interest method.

Accrued income relates to the Group’s rights to consideration for services provided but not invoiced at the reporting date. Accrued income is 
transferred to receivables when invoiced. Other receivables include £0.1m due from Auto Trader Auto Stock Limited, a related party (note 34).

Exposure credit risk and expected credit losses relating to trade and other receivables are disclosed in note 31.

19. Cash and cash equivalents

Cash at bank and in hand is denominated in the following currencies:

Sterling

Euro

Cash at bank and in hand

2019
£m

5.8

0.1

5.9

2018
£m

4.1

0.2

4.3

Cash balances with an original maturity of less than three months were held in current accounts during the year and attracted interest at a 
weighted average rate of 0.3% (2018: 0.3%). 

Auto Trader Group plc  Annual Report and Financial Statements 2019  |  111

Strategic reportGovernanceFinancial statements20. Trade and other payables

Trade payables

Accruals

Other taxes and social security

Deferred income

Other payables

Accrued interest payable

Total

2019
£m

4.3

10.5

13.0

13.2

0.3

0.5

41.8

(Restated)
2018
£m

3.7

9.8

11.8

1.8

0.9

0.5

28.5

Following the application of IFRS 16, trade and other payables for the year ended 31 March 2018 have been restated (note 2).

Trade payables are unsecured and are usually paid within 30 days of recognition. The carrying amounts of trade and other payables are 
considered to be the same as their fair values, due to their short-term nature.

21. Borrowings

Non-current

Syndicated RCF gross of unamortised debt issue costs

Unamortised debt issue costs on Syndicated RCF

Former Syndicated Term Loan gross of unamortised debt issue costs

Unamortised debt issue costs on former Syndicated Term Loan

Total

The Syndicated RCF (2018: Syndicated Term Loan) is repayable as follows:

One to two years

Two to five years

Total

2019
£m

313.0

(2.7)

–

–

310.3

2019
£m

–

313.0

313.0

2018
£m

–

–

343.0

(2.2)

340.8

2018
£m

343.0

–

343.0

The carrying amounts of borrowings approximate their fair values.

Syndicated revolving credit facility (‘Syndicated RCF’)
On 6 June 2018, the Company and a subsidiary undertaking, Auto Trader Holding Limited, signed a new Syndicated revolving credit facility (the 
‘Syndicated RCF’) to replace the former Syndicated Term Loan and former revolving credit facility. The Syndicated RCF, which is unsecured, 
has total commitments of £400.0m and a termination date of June 2023. There is no requirement to settle all or part of the facility before the 
termination date of June 2023. 

The associated debt transaction costs were £3.3m.

Individual tranches are drawn down, in sterling, for periods of up to six months at LIBOR rates plus a margin of between 1.2% and 2.1% depending 
on the consolidated leverage ratio of the Group. A commitment fee of 35% of the margin applicable to the Syndicated RCF is payable quarterly 
in arrears on unutilised amounts of the total facility.

The first utilisation was made on 8 June 2018 when £303.1m was drawn.

The Syndicated revolving credit facility has financial covenants linked to interest cover and the consolidated leverage ratio of the Group. All 
financial covenants of the facility have been complied with through the year.

112  |  Auto Trader Group plc  Annual Report and Financial Statements 2019

Notes to the consolidated financial statements continuedSenior Facilities Agreement (‘former Syndicated Term Loan’ and ‘Former revolving credit facility’)
On 24 March 2015, the Company and a subsidiary undertaking, Auto Trader Holding Limited, entered into a £550.0m Senior Facilities 
Agreement. Interest on the former Syndicated Term Loan was charged at LIBOR plus a margin of between 1.5% and 3.25% depending on  
the consolidated leverage ratio of the Group. Under the agreement, the lenders had also made available to the Group a £30.0m revolving 
credit facility.

Cash drawings under the RCF incurred interest at LIBOR plus a margin of between 1.25% and 3.0% depending on the consolidated leverage of 
the Group. A commitment fee of 35% of the margin applicable to the former revolving credit facility was payable quarterly in arrears on the 
unutilised amounts of the former revolving credit facility.

On 6 June 2018, the Group refinanced the Senior Facilities Agreement which included the former Syndicated Term Loan and Former revolving 
credit facility. On 8 June 2018 the Group repaid the outstanding amount drawn of £343.0m, together with accrued interest and other costs 
payable under the terms of the Senior Facilities Agreement.

The former Senior Facilities Agreement had financial covenants linked to the consolidated leverage ratio of the Group. All financial covenants 
of the facility have been complied with through the year ended 31 March 2019 and 31 March 2018.

Exposure to interest rate changes
The exposure of the Group’s borrowings (excluding debt issue costs) to LIBOR rate changes and the contractual repricing dates at the balance 
sheet date are as follows:

One month or less

Total

22. Provisions for other liabilities and charges

At 31 March 2018 (restated)

Charged to the income statement

Utilised in the year

At 31 March 2019

Current

Non-current

Total

2019
£m

313.0

313.0

Dilapidations 
provision
£m

Holiday pay 
provision
£m

–

1.0

–

1.0

0.3

0.3

(0.3)

0.3

2019
£m

0.3

1.0

1.3

2018
£m

343.0

343.0

Total
£m

0.3

1.3

(0.3)

1.3

(Restated)
2018
£m

0.3

–

0.3

Following the application of IFRS 16, the dilapidations provision has been restated (note 2).

The holiday pay provision relates to liabilities for holiday pay in relation to the UK and Ireland operations for leave days accrued and not yet 
taken at the end of the financial year, and is expected to be fully utilised in the year to 31 March 2020.

Auto Trader Group plc  Annual Report and Financial Statements 2019  |  113

Strategic reportGovernanceFinancial statements23. Deferred taxation

The movement in deferred taxation assets and liabilities during the year, without taking into consideration the offsetting of balances within 
the same tax jurisdiction, is as follows:

Deferred taxation assets

At 31 March 2017 (restated)

Credited to the income statement

Credited directly to equity

At 31 March 2018 (restated)

Credited to the income statement

Credited directly to equity

At 31 March 2019

Deferred taxation liabilities

At 31 March 2017 (restated)

Acquired in business combination

Credited to the income statement

At 31 March 2018 (restated)

Credited to the income statement

At 31 March 2019

Share-based 
payments
£m

Accelerated 
capital 
allowances
£m

Other 
 temporary 
differences
£m

0.9

0.2

0.1

1.2

0.7

0.3

2.2

3.8

0.1

–

3.9

(0.2)

–

3.7

0.2

–

–

0.2

0.1

–

0.3

Share-based
payments
£m

Accelerated
capital 
allowances
£m

Other 
temporary 
differences
£m

–

–

–

–

–

–

–

–

–

–

0.2

0.7

(0.2)

0.7

(0.2)

0.5

Total
£m

4.9

0.3

0.1

5.3

0.6

0.3

6.2

Total
£m

0.2

0.7

(0.2)

0.7

(0.2)

0.5

Following the application of IFRS 16, deferred tax assets in relation to accelerated capital allowances have been restated (note 2).

The Group has estimated that £1.1m (2018: £0.8m) of the Group’s net deferred income tax asset will be realised in the next 12 months. This is 
management’s current best estimate and may not reflect the actual outcome in the next 12 months.

24. Retirement benefit obligations

(i) Defined contribution scheme
Across the UK and Ireland the Group operates a number of defined contribution schemes. In the year to 31 March 2019 the pension 
contributions to the Group’s defined contribution schemes amounted to £2.2m (2018: £1.9m). At 31 March 2019, there were £0.3m (31 March 
2018: £0.3m) of pension contributions outstanding relating to the Group’s defined contribution schemes.

(ii) Defined benefit scheme
The Company sponsors a funded defined benefit pension scheme for qualifying UK employees, the Wiltshire (Bristol) Limited Retirement 
Benefits Scheme (‘the Scheme’). The Scheme is administered by a separate board of Trustees, which is legally separate from the Company. 
The Trustees are composed of representatives of both the Company and members. The Trustees are required by law to act in the interest of all 
relevant beneficiaries and are responsible for the investment policy for the assets and the day-to-day administration of the benefits.

The Scheme has been closed to future members since 30 April 2006 and there are no remaining active members within the Scheme. No other 
post-retirement benefits are provided to these employees.

Profile of the scheme
As at 31 March 2019, approximately 60% of the Defined Benefit Obligation (DBO) is attributable to former employees who have yet to reach 
retirement (2018: 65%) and 40% to current pensioners (2018: 35%). The Scheme duration is an indicator of the weighted-average time until benefit 
payments are made. For the Scheme as a whole, the duration is approximately 21 years. 

114  |  Auto Trader Group plc  Annual Report and Financial Statements 2019

Notes to the consolidated financial statements continuedRisks associated with the scheme
The Scheme exposes the Company to some risks, the most significant of which are:

Asset volatility

Inflation risk

Change in bond yields

Life expectancy

The liabilities are calculated using a discount rate set with reference to corporate bond yields. If assets 
underperform this yield, this will create a deficit. The Scheme holds a significant proportion of growth assets 
(equities, diversified growth fund and global absolute return fund) which, though expected to outperform 
corporate bonds in the long term, create volatility and risk in the short term. The allocation to growth assets is 
monitored to ensure it remains appropriate given the Scheme’s long-term objectives.

A proportion of the Scheme’s benefit obligations are linked to inflation, and higher inflation leads to higher 
liabilities (although, in most cases, caps on the level of inflationary increases are in place to protect against 
extreme inflation).
The majority of the assets are either unaffected by or only loosely correlated with inflation, meaning that an 
increase in inflation will also increase the deficit.

A decrease in corporate bond yields will increase the value placed on the Scheme’s liabilities for accounting 
purposes, although this will be partially offset by an increase in the value of the Scheme’s bond holdings.

The majority of the Scheme’s obligations are to provide benefits for the lifetime of the member, so increases 
in life expectancy will result in an increase in the liabilities.

Funding requirements
UK legislation requires that pension schemes are funded prudently. The ongoing funding valuation of the Scheme was carried out by a 
qualified actuary as at 30 April 2018 and showed a deficit of £0.2m. The Company paid deficit contributions of £70,000 for the year ending 
31 March 2019 (2018: £70,000), and has committed to contribute £140,000 per annum from 1 April 2019, which is expected to make good this 
shortfall by 31 March 2020. The next funding valuation is due no later than 30 April 2021, at which progress towards full-funding will be 
reviewed. The Company also pays expenses and PPF levies incurred by the Scheme.

Assumptions used
The last triennial actuarial valuation of the Scheme was performed by an independent professional actuary at 30 April 2018 using the projected 
unit method of valuation. For the purposes of IAS 19 (revised) the actuarial valuation as at 30 April 2018 has been updated on an approximate 
basis to 31 March 2019. There have been no changes in the valuation methodology adopted for this year’s disclosures compared to the prior 
year’s disclosures.

The principal financial assumptions used to calculate the liabilities under IAS 19 (revised) are as follows:

Discount rate for scheme liabilities

CPI inflation

RPI inflation

Pension increases

Pre 1988 GMP

Post 1988 GMP

Pre 2004 non GMP

Post 2004

2019
%

2.45

2.35

3.45

–

2.10

5.00

3.35

2018
%

2.60

2.25

3.35

–

2.10

5.00

3.25

The financial assumptions reflect the nature and term of the Scheme’s liabilities.

The Group has assumed that mortality will be in line with nationally published mortality table S2NA with CMI 2018 projections related to 
members’ years of birth with long-term rate of improvement of 1.5% per annum. These tables translate into an average life expectancy for a 
pensioner retiring at age 65 as follows:

Member aged 65 (current life expectancy)

Member aged 45 (life expectancy at age 65)

2019

Men
Years

86.8

88.5

Women
Years

88.9

90.7

2018

Men
Years

87.3

89.0

Women
Years

89.3

91.1

It is assumed that 50% of non-retired members of the Scheme will commute the maximum amount of cash at retirement (2018: 50% of  
non-retired members of the Scheme will commute the maximum amount of cash at retirement).

Auto Trader Group plc  Annual Report and Financial Statements 2019  |  115

Strategic reportGovernanceFinancial statements24. Retirement benefit obligations continued

Post-employment benefit obligations disclosures
The amounts charged to the Consolidated income statement are set out below:

Past service cost

Total amounts charged to the Consolidated income statement

2019
£m

0.4

0.4

2018
£m

–

–

On 26 October 2018, the High Court handed down a judgment involving the Lloyds Banking Group’s defined benefit pension schemes. The 
judgment concluded the schemes should be amended to equalise pension benefits for men and women in relation to guaranteed minimum 
pension (GMP) benefits for the effect of unequal GMPs accrued between 1990 and 1997. The issues determined by the judgment affect many 
other UK defined benefit pension schemes. We are working with the trustee of our pension scheme, and our actuarial and legal advisors, to 
understand the extent to which the judgment crystallises additional liabilities for the pension scheme.

The true impact of GMP equalisation on the Scheme will not be known until members’ benefits have been rectified, which could take over a 
year. However, we understand that it is necessary under the relevant accounting standard to make allowance for the estimated impact of GMP 
equalisation as at the date of the judgment.

The estimated impact of the equalisation of GMP benefits has been recognised in the income statement as a past service cost. This amounted 
to an increase in liabilities of £0.4m as at 26 October 2018 which has been included in the pension scheme liability at 31 March 2019.

Current service costs and past service costs are charged to the income statement in arriving at Operating profit. Interest income on Scheme 
assets and the interest cost on Scheme liabilities are included within finance costs.

In addition, the following amounts have been recognised in the Consolidated statement of comprehensive income:

Return on Scheme assets (in excess of) / below that recognised in net interest

Actuarial losses / (gains) losses due to changes in assumptions

Actuarial (gains) / losses due to liability experience

Effect of the surplus cap

Total amounts recognised within Consolidated statement of comprehensive income

Amounts recognised in the balance sheet are as follows:

Present value of funded obligations

Fair value of plan assets

Effect of surplus cap

Net asset recognised in the Consolidated balance sheet

2019
£m

(0.9)

0.3

(0.5)

0.9

(0.2)

2019
£m

20.0

(22.2)

2.2

–

The surplus of £2.2m (2018: £1.3m) has not been recognised as an asset as it is not deemed to be recoverable by the Group.

Movements in the fair value of Scheme assets were as follows:

Fair value of Scheme assets at the beginning of the year

Interest income on Scheme assets

Remeasurement gains on Scheme assets

Contributions by the employer

Net benefits paid

Fair value of Scheme assets at the end of the year

116  |  Auto Trader Group plc  Annual Report and Financial Statements 2019

2019
£m

21.0

0.5

1.0

0.1

(0.4)

22.2

2018
£m

–

(1.0)

0.1

0.9

–

2018
£m

19.7

(21.0)

1.3

–

2018
£m

21.4

0.5

–

0.1

(1.0)

21.0

Notes to the consolidated financial statements continuedMovements in the fair value of Scheme liabilities were as follows:

Fair value of Scheme liabilities at the beginning of the year
Past service cost
Interest expense
Actuarial (gains) / losses on Scheme liabilities arising from changes in assumptions
Actuarial (gains)/losses on Scheme liabilities arising from experience
Net benefits paid

Fair value of scheme liabilities at the end of the year

Movements in post-employment benefit obligations were as follows:

Opening post-employment benefit obligation
Past service cost
Interest
Contributions by the employer
Remeasurement and experience gains
Effect of surplus cap

Closing post-retirement benefit obligation

Plan assets are comprised as follows:

Equities
Bonds
Real estate

Total

All plan assets have a quoted market price.

2019
£m

19.7
0.4
0.5
0.3
(0.5)
(0.4)

20.0

2019
£m

–
0.4
–
(0.1)
(1.2)
0.9

–

2018

£m

11.4
8.5
1.1

21.0

2018
£m

21.0
–
0.5
(0.9)
0.1
(1.0)

19.7

2018
£m

–
–
–
(0.1)
(0.8)
0.9

–

%

54.3
40.5
5.2

100.0

2019

£m

12.2
8.9
1.1

22.2

%

55.0
40.0
5.0

100.0

Sensitivity to key assumptions
The table below gives an approximation of the impact on the IAS 19 (revised) pension scheme liabilities to changes in assumptions and 
experience. Note that all figures are before allowing for any deferred tax. The sensitivity information shown has been prepared using the same 
method used to adjust the results of the latest funding valuation to the balance sheet date.

Following a 0.25% increase in the discount rate

Assets of the Scheme at 31 March 2019
Defined benefit obligation at 31 March 2019

Surplus at 31 March 2019

Following a 0.25% increase in the inflation assumption

Assets of the Scheme at 31 March 2019
Defined benefit obligation at 31 March 2019

Surplus at 31 March 2019

Following a 1 year increase in life expectancy

Assets of the Scheme at 31 March 2019
Defined benefit obligation at 31 March 2019

Surplus at 31 March 2019

Change
£m

New value
£m

–
1.0

1.0

22.2
(19.0)

3.2

Change
£m

New value
£m

–
(0.4)

(0.4)

22.2
(20.4)

1.8

Change
£m

New value
£m

–
(1.0)

(1.0)

22.2
(21.0)

1.2

Auto Trader Group plc  Annual Report and Financial Statements 2019  |  117

Strategic reportGovernanceFinancial statements25. Share capital

Share capital

Allotted, called-up and fully paid ordinary shares of 1p each

At 1 April

Purchase and cancellation of own shares

Total

2019

2018

Number
’000

Amount
£m

Number
’000

Amount
£m

952,161

(18,963)

933,198

9.5

(0.2)

9.3

978,971

(26,810)

952,161

9.8

(0.3)

9.5

In the year ended 31 March 2017, the Company commenced a share buyback programme. By resolutions passed at the 2018 AGM, the Company 
was authorised to make market purchases of up to 94,802,631 of its ordinary shares, subject to minimum and maximum price restrictions.

A total of 20,229,881 ordinary shares of £0.01 were purchased in the year (2018: 26,809,702). The average price paid per share was 461.5p 
(2018: 358.5p), with a total consideration paid (inclusive of all costs) of £94.0m (2018: £96.7m). 1,266,000 shares were purchased to be held in 
treasury (2018: nil), with 18,963,881 being cancelled.

Included within shares in issue at 31 March 2019 are 565,555 (2018: 932,761) shares held by the ESOT and 3,996,041 (2018: 4,194,989) shares held in 
treasury, as detailed in note 26.

ESOT shares 
reserve
£m

(1.4)

(1.4)

0.6

–

–

(0.8)

Treasury 
shares
£m

(15.5)

(15.5)

–

(5.8)

5.6

(15.7)

Total
£m

(16.9)

(16.9)

0.6

(5.8)

5.6

(16.5)

ESOT shares 
reserve
Number of 
shares

948,924

(16,163)

–

Treasury
shares
Number of 
shares

4,203,277

–

(8,288)

Total
number of
own shares
 held

5,152,201

(16,163)

(8,288)

932,761

4,194,989

5,127,750

932,761

(367,206)

4,194,989

–

5,127,750

(367,206)

–

–

1,266,000

1,266,000

(1,464,948)

(1,464,948)

565,555

3,996,041

4,561,596

26. Own shares held

Own shares held – £m

Own shares held as at 1 April 2017 and 31 March 2018

Own shares held as at 1 April 2018

Transfer of shares from ESOT

Repurchase of own shares for treasury

Share-based incentives

Own shares held as at 31 March 2019

Own shares held – number

Own shares held as at 1 April 2017

Transfer of shares from ESOT

Share-based incentives exercised in the year

Own shares held as at 31 March 2018

Own shares held as at 1 April 2018

Transfer of shares from ESOT

Repurchase of own shares for treasury

Share-based incentives exercised in the year

Own shares held as at 31 March 2019

118  |  Auto Trader Group plc  Annual Report and Financial Statements 2019

Notes to the consolidated financial statements continued27. Dividends

Dividends declared and paid by the Company were as follows:

2017 final dividend paid

2018 interim dividend paid

2018 final dividend paid

2019 interim dividend paid

2019

Pence
per share

–

–

4.0

2.1

6.1

2018

Pence
per share

3.5

1.9

–

–

5.4

£m

–

–

37.9

19.7

57.6

£m

34.0

18.2

–

–

52.2

The proposed final dividend for the year ended 31 March 2019 of 4.6p per share, totalling £42.7m, is subject to approval by shareholders at the 
Annual General Meeting (‘AGM’) and hence has not been included as a liability in the financial statements.

The 2019 interim dividend paid on 25 January 2019 was £19.7m. The 2018 final dividend paid on 28 September 2018 was £37.9m.

The Directors’ policy with regard to future dividends is set out in the Strategic report on page 28.

28. Cash generated from operations

Profit before taxation

Adjustments for:

Depreciation

Amortisation

Share-based payments charge (excluding associated NI)

Share of profit from joint ventures

Profit on sale of property, plant and equipment

Difference between pension charge and cash contributions

Finance costs

Profit on disposal of subsidiary

Changes in working capital (excluding the effects of exchange differences on consolidation):

Trade and other receivables

Trade and other payables

Provisions

Cash generated from operations

29. Share-based payments

2019
£m

242.2

4.9

4.0

4.7

(0.9)

0.1

0.3

10.2

(8.7)

(1.5)

2.2

1.0

258.5

(Restated)
2018
£m

210.7

4.9

4.1

3.3

–

–

–

10.6

–

(2.9)

(2.3)

–

228.4

The Group currently operates four share plans: the Performance Share Plan, Deferred Annual Bonus and Single Incentive Plan, Share Incentive 
Plan and the Sharesave scheme. 

All share-based incentives are subject to a service condition. Such conditions are not taken into account in the fair value of the service 
received. The fair value of services received in return for share-based incentives is measured by reference to the fair value of share-based 
incentives granted. The estimate of the fair value of the share-based incentives is measured using either the Monte Carlo or Black-Scholes 
pricing model as is most appropriate for each scheme.

The total charge in the year relating to the four schemes was £5.9m (2018: £3.7m) with a Company charge of £2.3m (2018: £1.0m). This included 
associated national insurance (‘NI’) at 13.8%, which management expects to be the prevailing rate when the awards are exercised, and 
apprenticeship levy at 0.5%, based on the share price at the reporting date.

Auto Trader Group plc  Annual Report and Financial Statements 2019  |  119

Strategic reportGovernanceFinancial statements29. Share-based payments continued

Share Incentive Plan (‘SIP’)

Sharesave scheme (‘SAYE’)

Performance Share Plan (‘PSP’)

Deferred Annual Bonus and Single Incentive Plan 

Total share-based payment charge

NI and apprenticeship levy on applicable schemes

Total charge

Group

2019 
£m

–

0.3

2.1

2.3

4.7

1.2

5.9

2018 
£m

0.8

0.3

1.8

0.4

3.3

0.4

3.7

Company

2019 
£m

–

–

1.3

0.4

1.7

0.6

2.3

2018 
£m

–

–

0.7

0.2

0.9

0.1

1.0

Share Incentive Plan
In 2015, the Group established a Share Incentive Plan (‘SIP’). All eligible employees were awarded free shares (or nil-cost options in the case of 
employees in Ireland) valued at £3,600 each based on the share price at the time of the Company’s admission to the Stock Exchange in March 
2015, subject to a three-year service period (‘Vesting Period’). The SIP shareholders are entitled to dividends over the Vesting Period. There are 
no performance conditions applicable to the vesting of SIP shares. The fair value of the SIP awards at the grant date was measured to be £2.72 
using the Black-Scholes model. The resulting share-based payments charge is being spread evenly over the Vesting Period.

UK SIP

Outstanding at 1 April

Dividend shares awarded

Forfeited

Released

Outstanding at 31 March

Vested and outstanding at 31 March

2019
Number

690,791

4,518

(9,275)

(365,162)

320,872

320,872

2018
Number

776,045

9,778

(75,986)

(19,046)

690,791

–

The weighted average market value per ordinary share for SIP awards released in 2019 was 386.1p (2018: 372.0p). The SIP shares outstanding at 
31 March 2018 have fully vested (2018: had a weighted average remaining vesting period of 0.1 years). Shares released prior to the vesting date 
relate to those attributable to good leavers as defined by the scheme rules.

Irish SIP

Outstanding at 1 April

Dividend shares awarded

Forfeited

Exercised

Outstanding at 31 March

Vested and outstanding at 31 March

2019
Number

35,922

–

–

(30,506)

5,416

5,416

2018
Number

44,431

788

(7,950)

(1,347)

35,922

–

The weighted average market value per ordinary share for Irish SIP options exercised in 2019 was 350.0p (2018: 387.5p). The SIP shares 
outstanding at 31 March 2018 have fully vested (2018: had a weighted average remaining vesting period of 0.1 years). Options exercised prior to 
the vesting date relate to those attributable to good leavers as defined by the scheme rules.

Performance Share Plan
The Group operates a Performance Share Plan (‘PSP’) for Executive Directors, the Operating Leadership Team and certain key employees. The 
extent to which awards vest will depend upon the Group’s performance over the three-year period following the award date. Both market 
based and non-market based performance conditions may be attached to the options, for which an appropriate adjustment is made when 
calculating the fair value of an option. If the options remain unexercised after a period of 10 years from the date of grant, the options expire. 
Furthermore, options are forfeited if the employee leaves the Group before the options vest, unless under exceptional circumstances.

On 17 August 2018, the Group awarded 452,695 nil cost options under the PSP scheme. For the 2018 awards, the Group’s performance is measured 
by reference to the growth in Operating profit (75% of the award) and growth in Revenue (25% of the award) over the three-year period April 2018 
– March 2021. For previous awards, the Group’s performance had been measured by reference to the cumulative profit measure (Underlying 
operating profit for 2015 and 2016 awards, and Operating profit for 2017 awards) and total shareholder return relative to the FTSE 250 share index.

120  |  Auto Trader Group plc  Annual Report and Financial Statements 2019

Notes to the consolidated financial statements continuedThe fair value of the 2018 award was determined using a Black-Scholes pricing model. The PSP awards granted prior to 2018 have been valued 
using the Monte Carlo model for the TSR element and the Black-Scholes model for the Operating profit and Underlying operating profit 
element. The resulting share-based payments charge is being spread evenly over the period between the grant date and the vesting date.

PSP award holders are entitled to receive dividends accruing between the grant date and the vesting date and this value will be delivered in 
shares. The assumptions used in the measurement of the fair value at grant date of the PSP awards are as follows:

Grant date

Condition

19 June 2015

19 June 2015

17 June 2016

17 June 2016

16 June 2017

16 June 2017

TSR dependent

UOP dependent

TSR dependent

UOP dependent

TSR dependent

OP dependent

30 August 2017

TSR dependent

30 August 2017

OP dependent

17 August 2018

OP dependent

17 August 2018

Revenue dependent

Share price  
at grant date  
£

Exercise
price 
£

Expected 
volatility
%

Option 
life 
years

Risk-free 
rate 
%

Dividend 
yield 
%

Non-
vesting 
condition 
%

Fair value 
per option 
£

3.06

3.06

3.89

3.89

4.00

4.00

3.42

3.42

4.48

4.48

Nil

Nil

Nil

Nil

Nil

Nil

Nil

Nil

Nil

Nil

30

n/a

29

n/a

31

n/a

31

n/a

n/a

n/a

3.0

3.0

3.0

3.0

3.0

3.0

3.0

3.0

3.0

3.0

0.9

0.9

0.4

0.4

0.2

0.2

0.2

0.2

0.7

0.7

0.0

0.0

0.4

0.4

0.0

0.0

0.0

0.0

1.7

1.7

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

2.08

3.06

2.16

3.89

2.17

4.00

2.17

3.42

4.48

4.48

Expected volatility is estimated by considering historic average share price volatility at the grant date.

The number of options outstanding and exercisable as at 31 March was as follows:

Outstanding at 1 April

Options granted in the year

Dividend shares awarded

Options forfeited in the year 
Options exercised in the year

Outstanding at 31 March

Exercisable at 31 March

2019
Number

3,104,563

452,695

9,749

(105,213)

(483,316)

2.978,478

721,269

2018
Number

2,682,738

1,188,149

–

(766,324)

–

3,104,563

–

The weighted average market value per ordinary share for PSP options exercised in 2019 was 445.0p (2018: n/a). The PSP awards outstanding at 
31 March 2019 have a weighted average remaining vesting period of 0.8 years (2018: 1.2 years) and a weighted average contractual life of 7.6 
years (2018: 8.2 years).

Deferred Annual Bonus and Single Incentive Plan
The Group operates the Deferred Annual Bonus and Single Incentive Plan for the Operational Leadership Team and certain key employees. The 
Plan consists of two schemes, the Deferred Annual (‘DAB’) and the Single Incentive Plan Award (‘SIPA’). 

Deferred Annual Bonus
The Group operates a Deferred Annual scheme (‘DABP’) for Executive Directors and certain key senior executives. Awards under the plan are 
contingent on the satisfaction of pre-set internal targets relating to financial and operational objectives. Awards have a vesting period of two 
years from the date of the award (the ‘Vesting Period’) and are potentially forfeitable during that period should the employee leave 
employment. The DABP awards have been valued using the Black-Scholes method and the resulting share-based payments charge is being 
spread evenly over the combined Performance Period and Vesting Period of the shares, being three years.

On 16 June 2018, the Group awarded 71,552 nil cost options under the DABP scheme. The assumptions used in the measurement of the fair value 
at grant date of the DABP awards are as follows:

Grant date

17 June 2016

16 June 2017

17 August 2018

Share price at 
grant date 
£

Exercise 
price 
£

3.89

4.00

4.48

Nil

Nil

Nil

Option 
life 
years

2.0

2.0

2.0

Risk-free 
rate 
%

Dividend 
yield 
%

Non-vesting 
condition 
%

Fair value 
per option 
£

0.4

0.2

0.7

0.4

0.0

1.7

0.0

0.0

0.0

3.89

4.00

4.48

Auto Trader Group plc  Annual Report and Financial Statements 2019  |  121

Strategic reportGovernanceFinancial statements29. Share-based payments continued

The number of options outstanding and exercisable as at 31 March was as follows:

Outstanding at 1 April

Options granted in the year

Dividend shares awarded

Options forfeited in the year 
Options exercised in the year

Outstanding at 31 March

Exercisable at 31 March

2019
Number

303,880

71,552

3,343

–

(229,378)

149,397

–

2018
Number

248,263

127,691

1,306

(73,380)

–

303,880

74,686

The weighted average market value per ordinary share for DABP options exercised in 2019 was 438.1p (2018: n/a). The DABP awards outstanding 
at 31 March 2018 have a weighted average remaining vesting period of 0.8 years (2018: 1.2 years) and a weighted average contractual life of 8.8 
years (2018: 9.2 years). The charge for the year includes an estimate of the awards to be granted after the balance sheet date in respect of 
achievement of 2019 targets.

Single Incentive Plan Award
During the period, the Group introduced a new Single Incentive Plan Award (‘SIPA’) for the Operating Leadership Team and certain key 
employees. The scheme replaces the Performance Share Plan and the annual cash bonus scheme for all new awards for those individuals. The 
extent to which awards vest will depend upon the satisfaction of the Group’s financial and operational performance in the financial year of the 
award date (the “Performance Conditions”). The awards will vest in tranches, with the first tranche vesting on the date on which the 
Remuneration Committee determines that the Performance Conditions have been satisfied, and subsequent tranches vesting on the first and 
second anniversary of this date, subject to continuing employment.

On 17 August 2018, the Group awarded 974,106 nil cost options under the SIPA scheme. For the 2018 awards, the Group’s performance is 
measured by reference to Operating profit (75% of the award), live car stock advertised on autotrader.co.uk (12.5% of the award) and the 
average number of full page advert views (12.5% of the award). The fair value of the 2018 award was determined to be £4.48 per option using a 
Black-Scholes pricing model. The resulting share-based payments charge is being spread evenly over the period between the grant date and 
the vesting date. SIPA award holders are entitled to receive dividends accruing between the grant date and the vesting date and this value will 
be delivered in shares. 

The assumptions used in the measurement of the fair value at grant date of the PSP awards are as follows:

Grant date

17 August 2018

Share price  
at grant date  
£

Exercise
price 
£

Expected 
volatility
%

4.48

Nil

n/a

Option 
life 
years

3.0

Risk-free 
rate 
%

Dividend 
yield 
%

Non-
vesting 
condition 
%

Fair value 
per option 
£

0.7

1.7

0.0

4.48

Expected volatility is estimated by considering historic average share price volatility at the grant date. 

The number of options outstanding and exercisable as at 31 March was as follows: 

Outstanding at 1 April

Options granted in the year

Options forfeited in the year 

Outstanding at 31 March

Exercisable at 31 March

2019
Number

–

974,106

(51,054)

923,052

–

2018
Number

–

–

–

–

–

122  |  Auto Trader Group plc  Annual Report and Financial Statements 2019

Notes to the consolidated financial statements continuedSharesave scheme
The Group operates a Sharesave (‘SAYE’) scheme for all employees under which employees are granted an option to purchase ordinary shares 
in the Company at up to 20% less than the market price at invitation, in three years’ time, dependent on their entering into a contract to make 
monthly contributions into a savings account over the relevant period. Options are granted and are linked to a savings contract with a term of 
three years. These funds are used to fund the option exercise. No performance criteria are applied to the exercise of Sharesave options. The 
assumptions used in the measurement of the fair value at grant date of the Sharesave plan are as follows:

Grant date

25 September 2015

13 December 2017

14 December 2018

Share price 
at grant date
£

Exercise 
price 
£

Expected 
volatility
%

Option 
life 
years

Risk-free 
rate 
%

Dividend 
yield 
%

Non-
vesting 
condition
%

Fair value 
per option
£

3.28

3.48

4.48

2.64

2.59

3.49

30

31

29

3.0

3.0

3.0

1.0

0.6

0.7

0.0

1.3

1.7

33

14

16

0.96

1.12

1.29

Expected volatility is estimated by considering historic average share price volatility at the grant date. The requirement that an employee has 
to save in order to purchase shares under the Sharesave plan is a non-vesting condition. This feature has been incorporated into the fair value 
at grant date by applying a discount to the valuation obtained from the Black-Scholes pricing model.

Outstanding at 1 April

Options granted in the year

Options exercised in the year

Options lapsed in the year

Outstanding at 31 March

Exercisable at 31 March

2019

2018

Number  
of share  
options

1,530,852

699,528

(721,748)

(160,934)

1,347,698

34,731

Weighted 
average 
exercise price
£

2.61

3.49

2.64

2.70

3.05

2.64

Number  
of share  
options

919,281

728,520

(6,941)

(110,008)

1,530,852

–

Weighted 
average 
exercise price
£

2.64

2.59

2.64

2.63

2.61

–

The weighted average market value per ordinary share for Sharesave options exercised in 2019 was 424.8p (2018: 372.5p). The Sharesave 
options outstanding at 31 March 2019 have a weighted average remaining vesting period of 2.3 years (2018: 1.7 years) and a weighted average 
contractual life of 2.8 years (2018: 2.2 years).

30. Business combinations

On 25 April 2017, Auto Trader Limited, a subsidiary of Auto Trader Group plc, acquired the entire share capital of Motor Trade Delivery Limited 
(‘MTD’), an online real-time marketplace for the trade delivery of vehicles across the UK. Through the platform, car dealerships and rental 
companies list ‘jobs’ – vehicles that need moving to another retailer site or a customer – and logistics providers bid for the jobs via a live 
auction process. This acquisition is an extension of Auto Trader’s overall strategy of using digital technology to improve efficiencies for  
retailer customers.

The total cash consideration paid of £12.2 million excludes acquisition costs of £0.2 million which were recognised within administrative 
expenses in the Consolidated income statement.

The following table provides a reconciliation of the amounts included in the Consolidated statement of cash flows:

Cash paid for subsidiary

Less: cash acquired

Net cash outflow

From the period from acquisition to 31 March 2018, MTD contributed revenue of £1.1 million, and a loss of £0.5 million (after an amortisation 
charge of £1.0 million) to the Group’s results.

2018
£m

12.2

(0.3)

11.9

Auto Trader Group plc  Annual Report and Financial Statements 2019  |  123

Strategic reportGovernanceFinancial statements30. Business combinations continued

The purchase has been accounted for as a business combination under the acquisition method in accordance with IFRS 3. The fair value of net 
assets acquired was assessed and no material adjustments from book value were made to existing assets and liabilities. The period in which 
measurement adjustments could be made has now closed on this acquisition and the final goodwill calculation is summarised below:

Intangible assets recognised on acquisition:

Customer relationships

Non-compete agreement

Website

Deferred tax liability arising on intangible assets

Intangible assets and related deferred tax

Current assets

Trade and other receivables

Cash and cash equivalents

Current assets

Current liabilities

Total net assets acquired

Goodwill on acquisition

Total assets acquired

Cash consideration

Fair value
£m

3.2

0.6

0.4

(0.7)

3.5

0.7

0.3

1.0

(0.8)

3.7

8.5

12.2

12.2

The goodwill recognised on acquisition relates to value arising from intangible assets that are not separately identifiable under IFRS 3. This 
represents synergies expected to arise from combining with the existing business of Auto Trader Limited. None of the acquired intangible 
assets or goodwill is expected to be deductible for tax purposes.

In addition to the goodwill recognised, the customer relationships, non-compete agreement and website obtained through the acquisition 
met the requirements to be separately identifiable under IFRS 3.

31. Financial instruments

Financial assets

Net trade receivables

Accrued income

Other receivables

Cash and cash equivalents

Total

Note

18

18

18

19

2019
£m

24.9

28.0

0.3

5.9

59.1

2018
£m

25.4

26.7

0.1

4.3

56.5

Credit risk
The carrying amount of financial assets, previously recognised as loans and receivables under IAS 39 now classified as amortised cost under 
IFRS 9, represents the maximum credit exposure. The maximum exposure to credit risk at 31 March 2019 was £59.1m (2018: £56.5m).

The maximum exposure to credit risk for trade receivables at the reporting date by geographic region was:

UK

Ireland

Total

Note

2019
£m

24.5

0.4

24.9

2018
£m

24.9

0.5

25.4

124  |  Auto Trader Group plc  Annual Report and Financial Statements 2019

Notes to the consolidated financial statements continuedThe maximum exposure to credit risk for trade receivables at the reporting date by type of customer was: 

Retailers

Manufacturer and Agency

Other

Total

2019
£m

20.4

3.2

1.3

24.9

2018
£m

21.7

3.0

0.7

25.4

The Group’s most significant customer accounts for £0.5m (2018: £0.6m) of net trade receivables as at 31 March 2019.

Expected credit loss assessment
Expected credit losses are measured using a provisioning matrix based on the reason the trade receivable is past due. The provision matrix 
rates are based on actual credit loss experience over the past three years and adjusted, when required, to take into account current macro-
economic factors. For certain customers the Group applies experienced credit judgement that is determined to be predictive of the risk of 
loss to assess the expected credit loss, taking into account external ratings, financial statements and other available information. The 
following table provides information about the exposure to credit risk and expected credit losses for trade receivables from individual 
customers as at 31 March 2019.

Weighted-
average loss 
rate

Gross carrying 
amount
£m

Loss  
allowance
£m

Credit- 
impaired

Current

Past due 1–30 days

Past due 31–60 days

Past due 61–90 days

More than 91 days past due

0.4%

0.7%

8.5%

43.7%

97.0%

21.5

2.9

0.4

0.2

2.0

27.0

Comparative information under IAS 39
The ageing of trade receivables at 31 March 2018 under IAS 39 was as follows:

Current

Past due 1–30 days

Past due 31–60 days

Past due 61–90 days

More than 91 days past due

(0.1)

–

–

(0.1)

(1.9)

(2.1)

Gross
£m

22.0

2.9

0.5

–

3.4

28.8

No

No

No

No

No

Impairment
£m

(0.1)

–

–

–

(3.3)

(3.4)

The movement in the allowance for impairment in respect of trade receivables during the year was as follows. Comparative amounts for 2018 
represent the allowance account for impairment losses under IAS 39:

At 1 April

Charged during the year

Utilised during the year

At 31 March

Note

18

18

2019
£m

3.4

0.8

(2.1)

2.1

2018
£m

3.1

2.0

(1.7)

3.4

The Group has identified specific balances for which it has provided an impairment allowance on a line by line basis across all ledgers, in  
both years. The allowance accounts in respect of trade receivables are used to record impairment losses unless the Group is satisfied  
that no recovery of the amount owing is possible; at that point the amounts considered irrecoverable are written off against the financial  
asset directly.

Auto Trader Group plc  Annual Report and Financial Statements 2019  |  125

Strategic reportGovernanceFinancial statements31. Financial instruments continued

Cash and cash equivalents
Cash balances are held with the Group’s principal bankers, Royal Bank of Scotland, and are used for working capital purposes. The Directors do 
not consider deposits at this institution to be at risk.

Financial liabilities

2019

2018 (restated)

As per  
balance sheet
£m

Future  
interest cost
£m

Total  
cash flows
£m

As per  
balance sheet
£m

Future  
interest cost
£m

Total  
cash flows
£m

Trade and other payables

Borrowings (gross of debt issue costs)

Leases

Total

15.6

313.0

16.1

344.7

–

–

3.6

3.6

15.6

313.0

19.7

348.3

14.9

343.0

18.2

376.1

–

–

4.6

4.6

14.9

343.0

22.8

380.7

Trade and other payables are as disclosed within note 20, excluding other taxation and social security liabilities and deferred income.

IFRS 7 requires the contractual future interest cost of a financial liability to be included within the above table. As disclosed in note 21 of these 
consolidated financial statements, all borrowings are currently drawn under a syndicated debt arrangement and repayments can be made at 
any time without penalty. As such there is no contractual future interest cost. Interest is payable on borrowings’ drawn amounts at a rate of 
LIBOR prevailing at the time of drawdown plus the applicable margin, which ranges from 1.2% and 2.1%. Interest paid in the year in relation to 
borrowings amounted to £6.6 million. 

The Company had no derivative financial liabilities in either year. It is not expected that the cash flows included in the maturity analysis could 
occur earlier or at significantly different amounts.

Liquidity risk
The maturity of financial liabilities based on contracted cash flows is shown in the table below. This table has been drawn up using the 
undiscounted cash flows of financial liabilities based on the earliest date on which the Group is obliged to pay. The table includes both interest 
and principal cash flows. Floating rate interest payments have been calculated using the relevant interest rates prevailing at the year end, 
where applicable.

As at 31 March 2019

Due within one year

Due within one to two years

Due within two to five years

Due after more than five years

Total

As at 31 March 2018 (restated)

Due within one year

Due within one to two years

Due within two to five years

Due after more than five years

Total

Trade and  
other payables
£m

Borrowings
£m

Leases
£m

15.6

–

–

–

15.6

–

–

313.0

–

313.0

2.7

2.7

7.5

6.8

19.7

Trade and  
other payables
£m

Borrowings
£m

Leases
£m

14.9

–

–

–

–

343.0

–

–

14.9

343.0

3.1

2.7

7.8

9.2

22.8

Total
£m

18.3

2.7

320.5

6.8

348.3

Total
£m

18.0

345.7

7.8

9.2

380.7

Fair values
The fair values of all financial instruments in both years are equal to the carrying values.

126  |  Auto Trader Group plc  Annual Report and Financial Statements 2019

Notes to the consolidated financial statements continued32. Net debt

Analysis of net debt
Net debt is calculated as total borrowings net of unamortised bank facility fees, less cash and cash equivalents. Non-cash changes represent 
the effects of the recognition and subsequent amortisation of fees relating to the bank facility, changing maturity profiles, and new leases 
entered into during the year.

March 2019

Debt due after more than one year

Accrued interest

Lease liabilities

Total debt and lease financing

Cash and cash equivalents

Net debt

March 2018 (restated)

Debt due after more than one year

Accrued interest

Lease liabilities

Total debt and lease financing

Cash and cash equivalents

Net debt

At  
1 April 2018
£m

Cash flow
£m

Non-cash 
changes
£m

At  
31 March 2019
£m

340.8

0.5

18.2

359.5

(4.3)

355.2

(30.0)

(6.6)

(3.1)

(39.7)

(1.6)

(41.3)

(0.5)

6.6

1.0

7.1

–

7.1

310.3

0.5

16.1

326.9

(5.9)

321.0

At 
1 April 2017
£m

Cash flow
£m

Non-cash 
changes
£m

At  
31 March 2018
£m

357.8

0.5

19.7

378.0

(8.0)

370.0

(20.0)

(6.7)

(2.3)

(29.0)

3.7

(25.3)

3.0

6.7

0.8

10.5

–

10.5

340.8

0.5

18.2

359.5

(4.3)

355.2

Total

365.1

(57.6)

(343.0)

447.1

(134.1)

(3.3)

(6.6)

(3.1)

(87.7)

(5.8)

(0.5)

1.9

Reconciliation of movements in liabilities to cash flows arising from financing activities 

Balance as of 1 April 2018

Changes from financing cash flows

Dividends paid to Company’s shareholders

Repayment of Syndicated Term Loan

Drawdown of Syndicated revolving credit facility

Repayment of Syndicated revolving credit facility

Payment of refinancing fees

Payment of interest on borrowings

Payment of lease liabilities

Purchase of own shares for cancellation

Purchase of own shares for treasury

Payment of fees on repurchase of own shares

Proceeds from exercise of share-based incentives

Liabilities

Equity

Borrowings 
and accrued 
interest

Finance 
lease 
liabilities

Share 
capital 

Retained 
earnings

Own shares 
held

Other 
reserves

341.3

18.2

9.5

1,042.7

(16.9)

(1,029.7)

–

(343.0)

447.1

(134.1)

(3.3)

(6.6)

–

–

–

–

–

–

–

–

–

–

–

(3.1)

–

–

–

–

–

–

–

–

–

–

–

(0.2)

–

–

–

(57.6)

–

–

–

–

–

–

(87.7)

–

(0.5)

1.9

–

–

–

–

–

–

–

–

(5.8)

–

–

–

–

–

–

–

–

–

0.2

–

–

–

Total changes from financing cash flows

(39.9)

(3.1)

(0.2)

(143.9)

(5.8)

0.2

(192.7)

Other changes - liability related

Interest expense

Other

Total liability related other changes

Total equity related other changes

Balance as of 31 March 2019

9.3

0.1

9.4

–

310.8

0.9

–

0.9

–

16.0

–

–

–

–

–

–

–

–

–

–

197.0

6.2

–

–

–

(0.1)

9.3

1,095.8

(16.5)

(1,029.6)

10.2

0.1

10.3

203.1

385.8

Auto Trader Group plc  Annual Report and Financial Statements 2019  |  127

Strategic reportGovernanceFinancial statements32. Net debt continued

Balance as of 1 April 2017

Changes from financing cash flows

Dividends paid to Company’s shareholders

Repayment of Syndicated Term Loan

Payment of interest on borrowings

Payment of lease liabilities

Purchase of own shares for cancellation

Payment of fees on repurchase of own shares

Other changes - liability related

Interest expense

Other

Total liability related other changes

Total equity related other changes

Balance as of 31 March 2018

33. Contingent liabilities

Liabilities

Equity

Borrowings

Finance 
lease 
liabilities

Share 
capital / 
premium

Retained 
earnings

Own shares 
held

Other 
reserves

358.3

19.7

9.8

1,017.1

(16.9)

(1,030.2)

–

(20.0)

(6.7)

–

–

–

–

–

–

(2.3)

–

–

9.8

(0.1)

9.7

–

0.8

0.8

–

–

–

–

–

(0.3)

–

(0.3)

–

–

–

–

(52.2)

–

–

–

(96.2)

(0.5)

(148.9)

–

–

–

174.5

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

0.3

–

0.3

–

–

–

0.2

341.3

18.2

9.5

1,042.7

(16.9)

(1,029.7)

Total

357.8

(52.2)

(20.0)

(6.7)

(2.3)

(96.2)

(0.5)

(177.9)
’

10.6

(0.1)

10.5

174.7

365.1

Total changes from financing cash flows

(26.7)

(2.3)

The Group previously reported a contingent liability in respect of the rate of VAT applicable to our insurance intermediary revenue within 
Consumer Services, dating back from 2013 onwards. In July 2018 HMRC confirmed the Group’s treatment of insurance intermediary revenue for 
VAT purposes was appropriate. The Group did not incur any liability and the enquiry in respect of this matter is now closed.

34. Related party transactions

Auto Trader Auto Stock Limited
The following related party transactions were entered into by subsidiary companies during the year under the terms of a joint venture agreement 
with Cox Automotive UK Limited.

At 31 March 2019 the outstanding other receivable balance from Auto Trader Auto Stock Limited was £0.1m (2018: £nil). The receivable relates to 
staff costs paid on behalf of Auto Trader Auto Stock Limited. 

At 31 March 2019 the outstanding other creditor balance with Auto Trader Auto Stock Limited was £0.2m. The creditor relates to amounts invoiced 
to customers on behalf of Auto Trader Auto Stock Limited.

All balances will be settled in cash. There were no provisions for doubtful related party receivables at 31 March 2019 (2018: £nil) and no charge to 
the income statement in respect of doubtful related party receivables (2018: £nil).

During the year a subsidiary company provided data services to Auto Trader Auto Stock Limited under a licence agreement. The value of services 
provided was £0.1m (2018: £nil). At 31 March 2019, deferred income outstanding in relation to the licence agreement was £11.2m (2018: £nil). 

Other related party transactions
During the year, the Group transacted with Burns Sheehan Limited, a third party in which a Director holds a shareholding. This company is 
deemed to be a related party. Costs incurred were in respect of recruitment consultancy services which amounted to £1,250 (2018: £34,737). 
There were no amounts outstanding at the year end. All transactions were completed on an arm’s length basis.

Key Management personnel compensation has been disclosed in note 8.

128  |  Auto Trader Group plc  Annual Report and Financial Statements 2019

Notes to the consolidated financial statements continued35. Subsidiaries and joint ventures

Subsidiaries
At 31 March 2019 the Group’s subsidiaries were:

Subsidiary undertakings

Country of  
registration or  
incorporation

Principal activity

Auto Trader Holding Limited 1

England and Wales

Financing company

Auto Trader Limited 1

England and Wales

Online marketplace

Trader Licensing Limited 1

England and Wales

Dormant company

Webzone Limited 2

Republic of Ireland

Online marketplace

Motor Trade Delivery Limited 3

England and Wales

Non-trading

Class of  
shares held

Ordinary

Ordinary

Ordinary

Ordinary

Ordinary

Percentage 
owned by the 
parent

Percentage 
owned by the 
Group

100%

–

–

–

–

100%

100%

100%

100%

100%

’

1  Registered office address is 4th floor, 1 Tony Wilson Place, Manchester, M15 4FN.
2  Registered office address is Paramount Court, Corrig Road, Sandyford Industrial Estate, Dublin 18, D18 R9C7.
3  Registered office address is Hill House, 1 Little New Street, London, EC4A 3TR.

A guarantee exists in respect of the wholly owned subsidiary that is incorporated in the Republic of Ireland and consolidated within these 
financial statements. They have availed themselves of an exemption from filing their individual financial statements in accordance with 
Section 357 of the Companies (Amendment) Act, 2014, Ireland.

All subsidiaries have a year end of 31 March.

Joint ventures
At 31 March 2019 the Group’s interests in joint ventures were:

Joint ventures

Country of  
registration or  
incorporation

Principal activity

Dealer Auction (Holdings) Limited 1

England and Wales

Holding company

Dealer Auction Limited 1

England and Wales

Online marketplace

Auto Trader Autostock Limited 1

England and Wales

Online marketplace

Dealer Auction Services Limited 1

Republic of Ireland

Online marketplace

Class of  
shares held

Ordinary

Ordinary

Ordinary

Ordinary

Percentage 
owned by the 
parent

Percentage 
owned by the 
Group

–

–

–

–

49%

49%

49%

49%

1  Registered office address is Central House, Leeds Road, Rothwell, Leeds, West Yorkshire, England, LS26 0JE.

All joint ventures have a year end of 31 December which is consistent with the year end of the majority shareholder.

36. Post balance sheet event

On 5 June 2019, the Group extended the term for £316.5m of the Syndicated revolving credit facility for one year. The Syndicated revolving 
credit facility will now terminate in two tranches:

 – £316.5m will mature in June 2024; and

 – £83.5m will mature at the original termination date of June 2023.

There is no change to the interest rate payable and there is no requirement to settle all, or part, of the debt earlier than the termination dates 
stated.

Auto Trader Group plc  Annual Report and Financial Statements 2019  |  129

Strategic reportGovernanceFinancial statementsCompany balance sheet
At 31 March 2019

Fixed assets

Investments

Current assets

Debtors

Cash and cash equivalents

Creditors: amounts falling due within one year

Net current assets

Net assets

Capital and reserves

Called-up share capital

Own shares held

Capital redemption reserve

Retained earnings

Total equity

Note

3

4

5

6

9

10

2019
£m

1,216.0

1,216.0

415.9

–

415.9

2018
£m

1,212.9

1,212.9

440.7

0.2

440.9

(411.4)

(288.4)

4.5

152.5

1,220.5

1,365.4

9.3

(16.5)

0.7

1,227.0

1,220.5

9.5

(16.9)

0.5

1,372.3

1,365.4

The financial statements were approved by the Board of Directors on 6 June 2019 and authorised for issue. 

Nathan Coe 
Chief Financial Officer and Chief Operating Officer-designate  
6 June 2019  

Auto Trader Group plc  

 Registered number 09439967

130  |  Auto Trader Group plc  Annual Report and Financial Statements 2019

 
 
 
 
 
Company statement of changes in equity
For the year ended 31 March 2019

Balance at March 2017

Loss for the year

Total comprehensive expense, net of tax

Transactions with owners:

Purchase and cancellation of own shares

Dividends paid

Share-based payments

Deferred tax on share-based payments

Total transactions with owners recognised directly in equity

(0.3)

Balance at March 2018

Loss for the year

Total comprehensive expense, net of tax

Transactions with owners:

Purchase and cancellation of own shares

Dividends paid

Share-based payments

Exercise of employee share schemes

Transfer of shares from ESOT

Acquisition of treasury shares

Tax on share-based payments

Total transactions with owners recognised directly in equity

Balance at March 2019

9.5

–

–

(0.2)

–

–

–

–

–

–

(0.2)

9.3

Share  
capital
£m

9.8

Own shares  
held 
£m

(16.9)

–

–

(0.3)

–

–

–

Capital 
redemption 
reserve 
£m

0.2

–

–

0.3

–

–

–

0.3

0.5

–

–

0.2

–

–

–

–

–

–

0.2

0.7

Retained
earnings
£m

1,519.1

(1.4)

(1.4)

(96.7)

(52.2)

3.3

0.2

(145.4)

Total  
equity
£m

1,512.2

(1.4)

(1.4)

(96.7)

(52.2)

3.3

0.2

(145.4)

1,372.3

1,365.4

(0.2)

(0.2)

(88.2)

(57.6)

4.7

(3.7)

(0.6)

–

0.3

(145.1)

(0.2)

(0.2)

(88.2)

(57.6)

4.7

1.9

–

(5.8)

0.3

(144.7)

1,227.0

1,220.5

–

–

–

–

–

–

–

(16.9)

–

–

–

–

–

5.6

0.6

(5.8)

–

0.4

(16.5)

Auto Trader Group plc  Annual Report and Financial Statements 2019  |  131

Strategic reportGovernanceFinancial statementsNotes to the Company financial statements

1. Accounting policies

Auto Trader Group plc is a public limited company which is listed on the London Stock Exchange and is domiciled and incorporated in the 
United Kingdom under the Companies Act 2006. The Company was incorporated on 13 February 2015 and adopted FRS 102 from that date.

Statement of compliance and basis of preparation
The Company financial statements of Auto Trader Group plc have been prepared in compliance with United Kingdom Accounting Standards, 
including Financial Reporting Standard 102 ‘The Financial Reporting Standard applicable in the United Kingdom and the Republic of Ireland’ 
(‘FRS 102’) and the Companies Act 2006. The Company financial statements have been prepared under the historic cost convention, as 
modified for the revaluation of certain financial assets and liabilities through profit or loss. The current year financial information presented is 
at and for the year ended 31 March 2019. The comparative financial information presented is at and for the year ended 31 March 2018. 

The Directors have used the going concern principle on the basis that the current profitable financial projections and facilities of the 
consolidated Group will continue in operation for a period not less than 12 months from the date of this report.

The Company financial statements have been prepared in sterling (£), which is the functional and presentational currency of the Company, and 
have been rounded to the nearest hundred thousand (£0.1m) except where otherwise indicated.

As permitted by Section 408 of the Companies Act 2006, an entity profit and loss account is not included as part of the published consolidated 
financial statements of Auto Trader Group plc. The loss for the financial period dealt with in the financial statements of the parent Company 
was £0.2m (2018: loss of £1.4m).

As the Company is included in the consolidated financial statements and is considered to be a qualifying entity under FRS 102 paragraphs 1.8 to 
1.12, the following exemptions have been applied:

 – no separate parent Company statement of comprehensive income with related notes has been included;

 – no separate parent Company cash flow statement with related notes has been included; and

 – Key Management personnel compensation has not been included a second time.

Amounts paid to the Company’s auditors in respect of the statutory audit were £58,350 (2018: £56,650). The charge was borne by a subsidiary 
company and not recharged.

Estimation techniques
The preparation of financial statements in conformity with FRS 102 requires the use of certain critical accounting estimates. It also requires 
management to exercise their judgement in the process of applying the Company’s accounting policies. The areas involving a higher degree of 
judgement or complexity, or areas where assumptions and estimates are significant to the financial statements, are:

 – share-based payments; and

 – carrying value of investments.

Share-based payment arrangements in which the Group receives goods or services as consideration for its own equity instruments are 
accounted for as equity-settled share-based payment transactions. The accounting policies of such arrangements are disclosed in note 1 of 
the Group accounts. The fair value of services received in return for share options is calculated with reference to the fair value of the award on 
the date of grant. Black-Scholes and Monte Carlo models have been used where appropriate to calculate the fair value and the Directors have 
therefore made estimates with regard to the inputs to that model and the period over which the share award is expected to vest (note 29 of the 
consolidated Group financial statements).

Where equity-settled share-based payments are granted to the employees of subsidiary companies, the fair value of the award is treated as 
a capital contribution by the Company and the investments in subsidiaries are adjusted to reflect this capital contribution.

The Group considers annually whether the carrying value of investments has suffered any impairment in accordance with the accounting 
policy stated. The recoverable amounts of investments have been determined based on value-in-use calculations, which require the use of 
estimates.

Investments in subsidiaries
Investments in subsidiaries are held at cost, less any provision for impairment. Annually, the Directors consider whether any events or 
circumstances have occurred that could indicate that the carrying amount of fixed asset investments may not be recoverable. If such 
circumstances do exist, a full impairment review is undertaken to establish whether the carrying amount exceeds the higher of net realisable 
value or value in use. If this is the case, an impairment charge is recorded to reduce the carrying value of the related investment.

Share capital
Ordinary shares are classified as equity. Incremental costs directly attributable to the issue of new shares are shown in equity as a deduction 
from the proceeds.

Where the Group purchases its own equity share capital, the consideration paid is deducted from equity attributable to the Group’s 
shareholders. Where such shares are subsequently cancelled, the nominal value of the shares repurchased is deducted from share capital and 
transferred to a capital redemption reserve. Where the Group purchases its own equity share capital to hold in Treasury, the consideration 
paid for the shares is shown as own shares held within equity.

132  |  Auto Trader Group plc  Annual Report and Financial Statements 2019

Shares held by the Employee Share Option Trust
Shares in the Company held by the Employee Share Option Trust (‘ESOT’) are included in the balance sheet at cost as a deduction from equity.

Taxation
UK corporation tax is provided at amounts expected to be paid or recovered using the tax rates and laws that have been enacted or 
substantively enacted by the balance sheet date.

Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date, where 
transactions or events that result in an obligation to pay more tax in the future or a right to pay less tax in the future have occurred on the 
balance sheet date.

A net deferred tax asset is regarded as recoverable and therefore recognised only when, on the basis of all evidence available, it can be 
regarded as more likely than not that there will be suitable taxable profits against which to recover carried-forward tax losses and from which 
the future reversal of underlying timing differences can be deducted.

Deferred tax is measured at the average rates that are expected to apply in the periods in which the timing differences are expected to reverse 
based on the tax rates and laws that have been enacted or substantively enacted by the balance sheet date. Deferred tax is measured on an 
undiscounted basis.

Financial instruments
The Company has chosen to adopt Sections 11 and 12 of FRS 102 in respect of financial instruments.

a) Financial assets
Basic financial assets, including trade and other receivables, cash and bank balances and investments in commercial paper, are initially 
recognised at transaction price (unless the arrangement constitutes a financing transaction) and are subsequently carried at amortised cost 
using the effective interest method.

Financial assets which constitute a financing transaction are measured at the present value of the future receipts discounted at a market  
rate of interest. Such assets are subsequently carried at fair value and the changes in fair value are recognised in profit or loss, except that 
investments in equity instruments that are not publicly traded and whose fair values cannot be measured reliably are measured at cost  
less impairment.

At the end of each reporting period financial assets measured at amortised cost are assessed for objective evidence of impairment. If an 
asset is impaired the impairment loss is the difference between the carrying amount and the present value of the estimated cash flows 
discounted at the asset’s original effective interest rate. The impairment loss is recognised in profit or loss.

If there is a decrease in the impairment loss arising from an event occurring after the impairment was recognised, the impairment is reversed. 
The reversal is such that the current carrying amount does not exceed what the carrying amount would have been had the impairment not 
previously been recognised. The impairment reversal is recognised in profit or loss.

Financial assets are derecognised when (a) the contractual rights to the cash flows from the asset expire or are settled, or (b) substantially all 
the risks and rewards of the ownership of the asset are transferred to another party or (c) despite having retained some significant risks and 
rewards of ownership, control of the asset has been transferred to another party who has the practical ability to unilaterally sell the asset to an 
unrelated third party without imposing additional restrictions.

b) Financial liabilities
Basic financial liabilities, including trade and other payables, bank loans, loans from fellow Group companies and preference shares that are 
classified as debt, are initially recognised at transaction price, unless the arrangement constitutes a financing transaction, where the debt 
instrument is measured at the present value of the future receipts discounted at a market rate of interest. Debt instruments are subsequently 
carried at amortised cost, using the effective interest rate method.

Fees paid on the establishment of loan facilities are recognised as transaction costs of the loan to the extent that it is probable that some or all 
of the facility will be drawn down. In this case, the fee is deferred until the draw-down occurs. To the extent there is no evidence that it is 
probable that some or all of the facility will be drawn down, the fee is capitalised as a prepayment for liquidity services and amortised over the 
period of the facility to which it relates.

Trade payables are obligations to pay for goods or services that have been acquired in the ordinary course of business from suppliers. 
Accounts payable are classified as current liabilities if payment is due within one year or less. If not, they are presented as non-current 
liabilities. Trade payables are recognised initially at transaction price and subsequently measured at amortised cost using the effective 
interest method.

Dividend distribution
Dividends to the Company’s shareholders are recognised as a liability in the Company’s financial statements in the period in which the 
dividends are approved by the Company’s shareholders in the case of final dividends. In respect of interim dividends, these are recognised 
once paid.

Auto Trader Group plc  Annual Report and Financial Statements 2019  |  133

Strategic reportGovernanceFinancial statements2. Directors’ emoluments

The Company has no employees other than the Directors. Full details of the Directors’ remuneration and interests are set out in the Directors’ 
remuneration report on pages 64 to 74.

3. Investments in subsidiaries

At beginning of the period

Additions

At end of the period

2019
£m

1,212.9

3.1

1,216.0

2018
£m

1,210.5

2.4

1,212.9

The additions in the year and prior year relate to equity-settled share-based payments granted to the employees of subsidiary companies.

Subsidiary undertakings are disclosed within note 35 to the consolidated financial statements.

4. Debtors

Amounts owed by Group undertakings

Deferred tax asset

Total

Amounts owed by Group undertakings are non-interest-bearing, unsecured and have no fixed date of repayment.

5. Cash and cash equivalents

Cash at bank and in hand

6. Creditors: amounts falling due within one year

Amounts owed to Group undertakings

Accruals and deferred income

Total

2019
£m

414.7

1.2

415.9

2019
£m

–

2019
£m

409.7

1.7

411.4

2018
£m

439.9

0.8

440.7

2018
£m

0.2

2018
£m

287.3

1.1

288.4

Amounts owed to Group undertakings are non-interest-bearing, unsecured and have no fixed date of repayment.

7. Financial instruments

Financial instruments utilised by the Company during the year ended 31 March 2019 and the year ended 31 March 2018 may be analysed as follows:

Financial assets

Financial assets measured at amortised cost

Financial liabilities

Financial liabilities measured at amortised cost

2019
£m

414.7

2019
£m

411.4

2018
£m

439.9

2018
£m

288.4

Current assets and liabilities
Financial instruments included within current assets and liabilities (excluding cash and borrowings) are generally short term in nature and 
accordingly their fair values approximate to their book values.

134  |  Auto Trader Group plc  Annual Report and Financial Statements 2019

Notes to the Company financial statements continued8. Dividends

Dividends declared and paid by the Company were as follows:

2017 final dividend paid

2018 interim dividend paid

2018 final dividend paid

2019 interim dividend paid

2019

Pence
per share

–

–

4.0

2.1

6.1

2018

Pence
per share

3.5

1.9

–

–

5.4

£m

–

–

37.9

19.7

57.6

£m

34.0

18.2

–

–

52.2

The proposed final dividend for the year ended 31 March 2019 of 4.6p per share, totalling £42.7m, is subject to approval by shareholders at the 
Annual General Meeting (‘AGM’) and hence has not been included as a liability in the financial statements.

The 2019 interim dividend paid on 25 January 2019 was £19.7m. The 2018 final dividend paid on 28 September 2018 was £37.9m.

The Directors’ policy with regard to future dividends is set out in the Strategic report on page 29.

9. Called-up share capital

Share capital

Allotted, called-up and fully paid ordinary shares of 1p each

At 1 April

Purchase and cancellation of own shares

Total

Number
’000

952,161

(18,963)

933,198

2019

Amount
£m

9.5

(0.2)

9.3

Number
’000

978,971

(26,810)

952,161

2018

Amount
£m

9.8

(0.3)

9.5

In the year ended 31 March 2017, the Company commenced a share buyback programme. By resolutions passed at the 2018 AGM, the Company 
was authorised to make market purchases of up to 94,802,631 of its ordinary shares, subject to minimum and maximum price restrictions.

A total of 20,229,881 ordinary shares of £0.01 were purchased in the year (2018: 26,809,702). The average price paid per share was 461.5p 
(2018: 358.5p), with a total consideration paid (inclusive of all costs) of £94.0m (2018: £96.7m). 1,266,000 shares were purchased to be held in 
treasury (2018: nil) with 18,963,811 being cancelled.

Included within shares in issue at 31 March 2019 are 565,555 (2018: 932,761) shares held by the ESOT and 3,996,041 (2018: 4,194,989) shares held in 
treasury, as detailed in note 10.

Auto Trader Group plc  Annual Report and Financial Statements 2019  |  135

Strategic reportGovernanceFinancial statements10. Own shares held

Own shares held – £m

Own shares held as at 1 April 2017 and 31 March 2018

Own shares held at 1 April 2018

Transfer of shares from ESOT

Repurchase of own shares for treasury

Share-based incentives

Own shares held as at 31 March 2019

Own shares held – number

Own shares held as at 1 April 2017

Transfer of shares from ESOT

Share-based incentives 

Own shares held at 31 March 2018

Own shares held at 1 April 2018

Transfer of shares from ESOT

Repurchase of own shares for treasury

Share-based incentives

Own shares held as at 31 March 2019

11. Related parties

ESOT shares 
reserve
£m

(1.4)

(1.4)

0.6

–

–

(0.8)

Treasury 
shares
£m

(15.5)

(15.5)

–

(5.8)

5.6

(15.7)

Total
£m

(16.9)

(16.9)

0.6

(5.8)

5.6

(16.5)

ESOT shares 
reserve
Number of 
shares

948,924

(16,163)

–

Treasury
shares
Number of 
shares

4,203,277

–

(8,288)

Total
number of
own shares 
held

5,152,201

(16,163)

(8,288)

932,761

4,194,989

5,127,750

932,761

(367,206)

4,194,989

–

5,127,750

(367,206)

–

–

1,266,000

1,266,000

(1,464,948)

(1,464,948)

565,555

3,996,041

4,561,596

During the year, a management charge of £4.6m (2018: £2.1m) was received from Auto Trader Limited in respect of services rendered.

At the year end, balances outstanding with other Group undertakings were £414.7m and £409.7m respectively for debtors and creditors  
(2018: £439.9m and £287.3m) as set out in notes 4 and 6.

12. Post balance sheet event

On 5 June 2019, a Group entity extended £316.5m of the Syndicated revolving credit facility by an additional year. The facility will now terminate 
in two tranches: 

 – £316.5.0m in June 2024; and

 – £83.5m at the original termination date of June 2023.

There is no change to the interest rate payable and there is no requirement to settle all, or part, of the debt earlier than the termination dates 
stated. The Company will continue to be a guarantor for the facility.

136  |  Auto Trader Group plc  Annual Report and Financial Statements 2019

Notes to the Company financial statements continuedShareholder information

Registered office and headquarters
Auto Trader Group plc 
4th Floor, 1 Tony Wilson Place 
Manchester 
M15 4FN 
United Kingdom 
Registered number: 09439967 
Tel: +44 (0) 161 669 9888 
Web: autotrader.co.uk 
Web: plc.autotrader.co.uk 
Investor relations: ir@autotrader.co.uk

Company Secretary
Claire Baty

Joint stockbrokers
Bank of America Merrill Lynch 
2 King Edward Street 
London 
EC1A 1HQ 

Numis Securities Limited 
The London Stock Exchange Building 
10 Paternoster Square 
London 
EC4M 7LT

Independent auditors
KPMG LLP 
1 St. Peter’s Square 
Manchester 
M2 3AE

Registrar
Link Asset Services 
34 Beckenham Road 
Beckenham 
BR3 4TU

Tel UK: +44 (0) 871 664 0300
(calls cost 12p per minute plus network extras; 
lines are open 9.00am to 5.30pm Monday to Friday, 
excluding public holidays in England and Wales)

Tel international: +44 (0) 371 664 0300
(charged at the appropriate international rate)

Web: linkassetservices.com 
Email: enquiries@linkgroup.co.uk

Financial calendar 2019–2020
Annual General Meeting 
2020 Half-year results  
2020 Full-year results  

19 September 2019 
7 November 2019 
4 June 2020

Shareholder enquiries
Our registrars will be pleased to deal with any questions 
regarding your shareholdings (see contact details in the opposite 
column). Alternatively, if you have internet access, you can access 
www.autotradershares.co.uk where you can view and manage all 
aspects of your shareholding securely including electronic 
communications, account enquiries or amendment to address.

Investor relations website
The investor relations section of our website, plc.autotrader.co.uk/
investors, provides further information for anyone interested in 
Auto Trader. In addition to the Annual Report and Financial 
Statements and share price, Company announcements including the 
full-year results announcements and associated presentations are 
also published there.

Cautionary note regarding forward-looking statements
Certain statements made in this Report are forward-looking 
statements. Such statements are based on current expectations and 
assumptions and are subject to a number of risks and uncertainties 
that could cause actual events or results to differ materially from any 
expected future events or results expressed or implied in these 
forward-looking statements. They appear in a number of places 
throughout this Report and include statements regarding the 
intentions, beliefs or current expectations of the Directors 
concerning, amongst other things, the Group’s results of operations, 
financial condition, liquidity, prospects, growth, strategies and the 
business. Persons receiving this Report should not place undue 
reliance on forward-looking statements. Unless otherwise required 
by applicable law, regulation or accounting standard, Auto Trader 
Group plc does not undertake to update or revise any 
forward-looking statements, whether as a result of new information, 
future developments or otherwise.

Auto Trader Group plc  Annual Report and Financial Statements 2019  |  137

Strategic reportGovernanceFinancial statementsNotes

138  |  Auto Trader Group plc  Annual Report and Financial Statements 2019

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Printed by Principal Colour.

Principal Colour are ISO 14001 certified, Alcohol Free 
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Manchester
Auto Trader Group plc 
4th Floor, 1 Tony Wilson Place 
Manchester 
M15 4FN 
United Kingdom

+44 (0) 161 669 9888

London
Auto Trader Group plc 
3rd Floor, 2 Pancras Square 
London 
N1C 4AG 
United Kingdom

+44 (0) 20 3747 7100

autotrader.co.uk 
plc.autotrader.co.uk