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Baby Bunting

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FY2020 Annual Report · Baby Bunting
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Annual Report 2020

Baby Bunting Group Limited
ABN 58 128 533 693

Contents

2 
4 
6 
10 
13 
16 
18 
20 
29 
44 
59 
60 
98 
99 
105 
IBC  

our year
our results
chairman and ceo’s report
our stores
environmental, social and governance matters
our response to COVID-19
our Board
corporate governance statement
directors’ report
remuneration report
auditor’s independence declaration
consolidated financial statements
directors’ declaration
independent auditor’s report
shareholder information 
corporate directory

The 2020 Baby Bunting Annual Report reflects 
Baby Bunting’s performance for the 52 week 
period from 1 July 2019 to 28 June 2020. 

The Baby Bunting Group Limited Annual Report is 
available online at babybunting.com.au/investor. 
Hard copies can be obtained by contacting the 
Company’s share registry. 

Notice of 2020 Annual General Meeting
10.00am (Melbourne time) Tuesday, 6 October 2020

The Company intends that the meeting will be 
held virtually. Further details will be contained in 
the Notice of Annual General Meeting that will be 
dispatched in September 2020.

Baby Bunting Group Limited ABN 58 128 533 693

Baby Bunting’s vision 
is to be the most loved 
baby retailer for every 
family, everywhere.

Baby Bunting Group Limited Annual Report 2020  1

our year

our year

The 2020 financial year was a year that 
presented a number of challenges. 
Baby Bunting was able to respond and we 
continued to support new and expectant 
parents in the early years of parenthood.   

We thank our customers who adapted to new 
ways of shopping with us, whether it be in-
store with social distancing requirements or by 
shopping online and using our contactless click 
& collect service.

We thank our suppliers and other business 
partners, including our landlords, who 
all worked with us as we navigated some 
challenging times in the second half of the year. 

Finally, we thank our more than 1,270 team 
members around Australia who worked hard to 
supply the essential maternity goods, services 
and advice needed by parents of newborns and 
young children.    

2  Baby Bunting Group Limited Annual Report 2020

We operate 56 stores There are around6,000 babies born on average each week in Australia. Our core purpose is to supportnew and expectant parentsin the early years of parenting. around Australia along with Australia’sleading specialist baby goods online store. We will continue to invest in digital to deliver the best possible retailing experience across channels and enable new business models.100 storesWe have plans to continue to grow our store network to be overBaby Bunting Group Limited Annual Report 2020  3

We operate 56 stores There are around6,000 babies born on average each week in Australia. Our core purpose is to supportnew and expectant parentsin the early years of parenting. around Australia along with Australia’sleading specialist baby goods online store. We will continue to invest in digital to deliver the best possible retailing experience across channels and enable new business models.100 storesWe have plans to continue to grow our store network to be overour results

our results

In FY2020, we continued to perform strongly and grow market share. We achieved positive comparable store 
sales growth, gross margin improvement and retail cost leverage while also maintaining prudent working capital 
management resulting in zero debt and $13.3 million cash in the bank. To finish the year the way we did in a difficult 
environment reflects the strength of the brand and the dedication of our Team.

Sales ($m)1

Stores

Comparable store sales 
growth (%)

Online sales ($m)1
% of total sales

450

400

350

300

250

200

150

100

50

0

$405.2

$362.3

$303.1

$278.0

$236.8

12.5%

6.9%

8.7%

4.9%

-0.2%

60

50

40

30

20

10

56

53

47

42

36

60

50

40

30

20

10

$10.1

4.2%

FY16

FY17

FY18

FY19

FY20

0

FY16

FY17

FY18

FY19

FY20

0

FY16

1. FY19 shown on a 52 week basis.

$58.9

$42.3

$28.9

$17.8

6.4%

FY17

14.5%

11.8%

9.5%

FY18

FY19

FY20

SALES OF
$405.2m
UP 11.8% 
(vs prior 52 
week period)

PRO FORMA
NPAT $19.3m
UP 34.1%

4  Baby Bunting Group Limited Annual Report 2020

COMPARABLE
STORE SALES
GROWTH 4.9% 
(vs prior 52 week 
period) 
(10.5% in 2H)

We are an omni-channel retailer with Australia's leading baby goods website and 56 stores around Australia. 
Online sales through our digital channel (including click & collect) grew 39% to make up 14.5% of our total sales for 
the year. Our digital channel also supports and complements our network of bricks and mortar stores. In relation to 
gross margin, a key driver of our gross margin improvement was the ongoing expansion of private label & exclusive 
products, which made up 36.5% of total sales. 

Private label & exclusive 
products
% of total sales

Gross profit ($m)1
Gross Margin %

Pro forma NPAT ($m)

36.5%

27.6%

20.9%

40

30

20

11.4%

10.0%

10

0

FY16

FY17

FY18

FY19

FY20

1. FY19 shown on a 52 week basis.

160

140

120

100

80

60

40

20

0

$146.9

$126.7

35.0% 36.2%

$100.9

$95.3

$81.2

34.3%

34.3%

33.1%

FY16

FY17

FY18

FY19

FY20

20

18

16

14

12

10

8

6

4

2
0

$19.3

$14.4

$13.0

$10.6

$9.6

FY16

FY17

FY18

FY19

FY20

Baby Bunting Group Limited Annual Report 2020  5

chairman and ceo’s report

chairman and 
ceo’s report

Baby Bunting achieved extraordinary things this year 
as it provided essential maternity and baby goods to 
Australian parents and parents-to-be. 

With around 6,000 babies born on average each week, 
we provide essential products, which include everyday 
consumables like nappies, baby wipes, food and formula 
as well as feeding products, car safety seats, prams, 
cots and sleeping products that help keep newborns 
and young children safe.

As the COVID-19 pandemic affected families and the 
community throughout Australia, our team members 
worked very hard to ensure that we supported new and 
expectant parents through the provision of essential 
items that they need. All of our stores stayed open, 
although we encouraged our customers to shop across 
all channels to ensure their safety and the safety of 
others. As a business, we innovated 
to implement changes to the way 
our customers shopped with us 
in such difficult times. 

We did not qualify for, or 
participate in, the Australian 
Government's JobKeeper 
payment scheme.  

More information about the 
Company’s response to the 
COVID-19 pandemic is on page 16 
of this Annual Report. 

FY2020 financial results overview 
During a year of unique challenges, Baby Bunting 
performed strongly. 

In FY2020:

•  total sales were $405.2 million, up 11.8% on the 

prior 52 week year;

•  the total number of transactions was up 10.2% on the 

prior 52 week year; 

•  gross profit increased 15.9% on the prior period to 
$146.9 million and gross profit as a percentage of 
sales increased 120 basis points to 36.2%;

•  statutory net profit after tax was $10.0 million, down 
14.3% on the prior period and the Company finished 
the year with net cash of $13.3 million. 

On a pro forma basis:

•  pro forma earnings before interest, tax, depreciation 

and amortisation (EBITDA) were $33.7 million, up 
24.1% on the prior corresponding period. Pro forma 
EBITDA margin increased 80 basis points to 8.3%; and

•  pro forma net profit after tax (NPAT) was $19.3 million, 

up 34.1% on the prior corresponding period. 

6  Baby Bunting Group Limited Annual Report 2020

Ian Cornell
Chairman 

Pro forma EBITDA and NPAT both exclude the significant 
costs associated with our business transformation 
agenda. They also exclude the non-cash impact of 
employee equity incentive expenses and the impairment 
of the carrying value of the Company’s investment in 
its digital commerce technologies. This is to better 
demonstrate the underlying trading performance of the 
business. Pro forma EBITDA also excludes the impact of 
AASB 16 lease accounting for consistency with prior years.

A particularly pleasing 
achievement during the year 
was being named the Large 
Format Retailer of the Year 
in 2019 by the Large Format 
Retail Association.

A reconciliation between the statutory 

and pro forma financial results, 
along with information on the 
basis of preparation of the prior 
corresponding period, is set out in 
Section 2.5 on pages 31 to 34 of the 
Directors’ Report. 

Dividends 

The Board has approved a final dividend 

of 6.4 cents per shares fully franked. 
Together with the interim dividend of 4.1 cents 

per shares, the total dividend payment for the year is 
10.5 cents per share. This is equivalent to approximately 
70% of the Company’s FY2020 pro forma NPAT. 

Operational highlights
A particularly pleasing achievement during the year was 
being named the Large Format Retailer of the Year in 
2019 by the Large Format Retail Association. That award 
recognised Baby Bunting’s consistent growth in the 
large format retail sector and its strong financial and 
operational performance. 

During the year there was a focus on accelerating 
market share growth and profitability, while also 
continuing to invest in business transformation projects.

Store network growth 

Baby Bunting finished the year with 56 stores, having 
opened new stores at Casula (NSW) and Wetherill Park 
(NSW) and at Westfield Doncaster (Vic). Doncaster is 
our second shopping centre format store. In FY2021, 
we expect to open a further three shopping centre format 
stores at Westfield Knox (Vic), Castle Towers (NSW) and 
Belconnen (ACT). In addition, plans are progressing for a 
new regional store in New South Wales. In total, we expect 
to open between 4 and 6 new stores in FY2021. 

Matt Spencer
CEO and Managing 
Director

During the year, we commissioned, completed and 
updated our network plan. The Company is now looking 
to continue to grow its network of stores to over 100 
stores (an increase from its previous network plan of 
over 80 stores). The Company plans to open four to 
eight new stores per year. In addition to our destination 
format stores, our regional format stores and our 
shopping centre format, the Company is looking at 
alternative store formats in the future, especially in 
inner city and CBD locations. 

As we expand our store network, this will provide more 
parents and parents-to-be around Australia the ability 
to visit our stores and interact with our products.   

This long-term network plan is predicated on the 
availability of suitable store locations that meet 
Baby Bunting’s rigorous return on investment hurdles. 
In assessing potential new stores, regard is had to 
site factors, the demographic profile of the target 
catchment, existing market share and the estimated 
effect of any sales re-direction on existing 
Baby Bunting stores. Changes in 
future consumer behaviour 
and retail trends will also be 
assessed when executing on 
the network roll-out. 

Expand our private label and 
exclusive product strategy
Baby Bunting introduced a new 
private label goods brand, “Bilbi” 
used for soft goods. This joins 
our existing “4baby” brand. Plans are 
underway to introduce new private label brands in the 
hard goods category later in FY2021. Sales of private 
label and exclusive products across the year were 
36.5% of sales, up from 27.6% in FY2019. We are well 
on our way to achieving our long term target of 50% of 
sales being exclusive to Baby Bunting.

Now looking to continue to 
grow our network of stores to 
over 100 stores (an increase 
from the previous network plan 
of over 80 stores)

Gross margin performance
Gross profit percentage finished the year at 36.2% an 
improvement of 120 basis points (following on from a 
190 basis point improvement in the prior year). The gross 
profit percentage improvement has been achieved 
through increasing sales of higher margin private label 
and exclusive products, improvements in sourcing and 
achieving efficiency in our supply chain. In the second 
half of the financial year, the COVID-19 pandemic 
affected our gross margin as a result of changes of 
product mix and sales channel selection. In particular, 
in the earlier stages of the pandemic we experienced 
panic buying of consumables, such as nappies and baby 
wipes as well as baby health products, and an increase 
in customers relying on online delivery (which carries 
higher freight expenses). 

We remain committed to providing great value to 
our customers. In the year, Baby Bunting introduced 
"Our Price Promise" which means that if a customer 
finds a lower price at a competitor (including GST and 
delivery charges) on an identical in-stock product, 
Baby Bunting will beat it by 5%. 

Our new brand
During the year Baby Bunting's new corporate brand 
was rolled out, our first major brand change in Baby 
Bunting’s 40 year history. Our new brand reflects our 
brand essence and what we are known for, but in a 
more contemporary and fresh way. Both our messaging 
and our visual brand is warm and supportive across 
all communication channels and we have adopted 
a consistent tone of voice across our marketing. 
Consistent branding reinforces our identity and purpose 
of supporting the new generation of parents. This is a 

brand that will stand alongside other 
national and international brands as 
we expand across different formats 
and new territories. 

Expanding services
Our Baby On Board car seat 
installation business continues 
to grow. Towards the end of last 
financial year, Baby Bunting acquired 
some of its third party car seat 
installation providers and moved to 

provide a consistent and expanded 
service across all of its stores. Some 
existing team members have also been 

trained as supplementary fitters. Through better 
organisation and increased coverage, total sales growth 
for car seat installation services grew 42.2% during the 
year. 

A car seat hire service was also established during 
the year, with car seat hire now available at selected 
stores throughout Australia. Plans exist to expand the 
hire business into other specialised product categories. 

Baby Bunting Group Limited Annual Report 2020  7

A new website was rolled out at the start of the financial 
year. The website endured performance and customer 
experience issues following its implementation in 
July 2019. To address the customer experience and 
performance issues, the new website was rolled back to 
the previous platform in November 2019. Following the 
roll-back, the online sales rate of growth stabilised and 
continued to improve during the second half. Following 
a decision not to proceed further with the selected 
software platform, Baby Bunting recognised a non-cash 
impairment to the carrying value of its investment in 
digital commerce technologies of $3.2 million.

Our investments in digital will continue in accordance 
with our strategic priorities and we have developed a 
road map to progressively transform the technologies 
that drive our digital channel and the ways in which 
customers can interact with Baby Bunting.

An exciting development that occurred after the end 
of the financial year, was that we launched deliveries 
into New Zealand from our website. Leveraging our 
digital marketing capability, we intend to grow our sales 
further. 

Our Team
Building the Best Team is at the foundation of growing 
our business. Our team members provide service and 
advice to parents and parents-to-be at a very important 
time in their lives. Our Net Promoter Score finished the 
year at 81, which was an outstanding result. However, we 
continue to invest in training and leadership to ensure 
that we always improve the customer experience.

This year, more than ever, the way our team members 
have performed their roles has been outstanding. 
We thank each and everyone of them for their efforts as 
we all work to support new and expectant parents in the 
early years of parenting. 

Core systems
Investments were made in FY2020 to implement a 
new merchandise demand planning and replenishment 
system into all stores. In FY2021, work will continue 
on a new merchandise financial forecasting system. 
These transformation projects are changing the way 
in which the Company forecasts, plans merchandise 
and replenishes stores with the aim of increasing 
availability and reducing the carrying cost of inventory. 

Fulfilment of online orders from stores
The Company commissioned the Casula online fulfilment 
hub in Sydney during the year, joining our fulfilment hubs 
at Hobart (Tas) and Cannington (WA). Online fulfilment 
hubs enable orders to be fulfilled from locations closer 
to the customer and support our long-term target of 
being able to fulfil 90% of online metro orders with 
a same day delivery service. In line with our supply 
chain strategy, we also initiated online fulfilment from 
a number of stores during the year. This enabled us to 
quickly expand store-based online fulfilment capability 
in response to increases in demand, in particular during 
the initial stages of the COVID-19 pandemic. 

New National Distribution Centre 
Work commenced on a new purpose-built distribution 
centre in Dandenong South to replace the existing 
facility. This facility will be around 22,000 square metres, 
twice the size of the existing facility. Its increased 
storage and handling capacity will support future growth 
and enable an increased flow of product through the 
Baby Bunting supply chain which is expected to deliver 
significant and ongoing cost efficiencies. A new Store 
Support Office will be attached to the new facility. 
We expect to move to the new location in the second 
half of FY2021. 

Our digital roadmap
Investment in digital capability is a very important 
element of our strategy to grow market share.

Online sales made up 14.5% of total sales during the 
year, up from 11.8% in FY2019. What we continue to 
observe is that online sales in market catchments 
increase following the opening of a Baby Bunting store 
in that catchment. The growth in the store network 
complements the growth in online sales. 

Click and collect sales, where customers buy online 
and pick up in store, continued to grow strongly. Our 
contactless click and collect service became very 
important this year as customers adapted the way 
they shopped. 

Click and collect in catchments where  Baby Bunting 
has a store is almost 50% of all online sales in that 
catchment.  With bigger and bulkier and high value 
products, click and collect is a very attractive online 
shopping option for our customers.  

8  Baby Bunting Group Limited Annual Report 2020

chairman and ceo’s reportOur investments in digital will 
continue. We have developed 
a road map to progressively 
transform the technologies that 
drive our digital channel and the 
ways in which customers can 
interact with Baby Bunting

Baby Bunting Group Limited Annual Report 2020  9

our stores

our stores

Our stores are at the heart of us supporting new and expectant parents in the early years of parenthood. 

Apart from enabling parents to interact with our great range and get great advice, our store network provides a 
platform for expanding our services. Click & Collect and contactless click & collect were very popular services 
during the year. Our car seat installation service is available at all of our stores and our Baby on Board car seat 
installation team grew the number of installations significantly during the year. We have commenced offering car 
seat hire services across stores and will be expanding our range of hire services in the coming years. 

During the year, we opened 3 new stores at Casula (NSW), Wetherill Park (NSW) and Doncaster (Vic) and we now 
have 56 stores around Australia.

We have invested in and built the capability to leverage more stores to undertake online fulfilment with long term 
goal that over 90% of all online orders in metro areas will be fulfilled same day. 

Our 57th store will open at Knox (Vic) later in the year and we have commitments for plans for further stores to 
open in FY2021.

SA 

4

VIC 

15

WA 

6

10  Baby Bunting Group Limited Annual Report 2020

QLD

12

NSW / ACT 

18

TAS 

1

Our stores are at the 
heart of enabling us
to support new and
expectant parents in
the early years of 
parenthood.

QLD
Aspley

Booval

WA
Baldivis

Cannington

Browns Plains

Joondalup

Burleigh Waters

Midland

Myaree

VIC
Ballarat

Bendigo

Chadstone

Doncaster

East Bentleigh

Capalaba

Fortitude Valley

Osborne Park

Helensvale

Kawana

Macgregor

North Lakes

Toowoomba

Townsville

Frankston

Geelong

Hawthorn

Hoppers 
Crossing

Maribyrnong

Narre Warren

Preston

Ringwood

Taylors Lakes

Thomastown

NSW/ACT
Albury

Auburn

Belrose

Bankstown

Blacktown

Campbelltown

Camperdown

Casula

Chatswood

Fyshwick (ACT)

Moore Park

Penrith

Rutherford

Shellharbour

Taren Point

Warners Bay

West Gosford

Wetherill Park

TAS
Hobart

SA
Gepps Cross

Melrose Park

Mile End

Munno Para

a 100+ store 
network plan

Baby Bunting Group Limited Annual Report 2020  11

12  Baby Bunting Group Limited Annual Report 2020

environmental, social and governance matters 

environmental, social 
and governance 
matters 

Baby Bunting seeks to be a good and responsible 
corporate citizen. As we grow, we continue to consider 
the ways in which we operate and the impact we have. 

Safety
We want our team to come to work safe and go home safe 
at the end of each day. A constant focus is on safety at 
work and on having all of our Team Members follow safe 
work practices. All Team Members have a responsibility 
for contributing to their own safety and the safety of 
those around them. We encourage our Team to Think Safe, 
Act Safe and Be Safe. 

We recognise that in difficult times, apart from physical 
safety, we have to focus on the mental health and well being 
of our Team. 

We have recruited a specialist in the field of return to work 
and have implemented a number of initiatives during the 
year to minimise the risk of injuries and to enable injured 
team members to return to work (on the same or modified 
duties) as soon as practicable. As a result, Baby Bunting’s 
lost time injury frequency rate finished the year at a level 
that was more than 50% lower than the same time in the 
prior year. 

Ethical Sourcing Code and Modern Slavery Statement
Baby Bunting has established an Ethical Sourcing Code 
that sets out the minimum standards expected of 
Baby Bunting’s suppliers in areas of labour, environment and 
governance matters. If suppliers are unable to demonstrate 
a commitment to comply with Baby Bunting’s Ethical 
Sourcing Code, Baby Bunting may choose to cease trading 
with that supplier. 

Baby Bunting provides products, services and advice to 
parents and parents-to-be and their families. We rely 
on their trust, as well as the trust of the communities in 
which we operate, our investors and other stakeholders. 
Our suppliers play a critical role in helping Baby Bunting to 
meet our standards of behaviour and our values. Our mutual 
success depends on building and maintaining trust in the 
way each of us conducts our business.

The minimum requirements stated in the Code are:

•  being committed to the health and safety of our team;

•  being committed to acting legally and ethically;

•  being committed to respecting labour and human rights;

•  being committed to communicating openly and honestly;

•  being committed to environmentally sustainable 

practices. 

Baby Bunting Group Limited Annual Report 2020  13

Among other things, these establish minimum standards 
for our suppliers that require a commitment to:

•  providing a safe and healthy working environment 
and taking all practical and reasonable measures 
to eliminate workplace injuries and illness;

•  complying with all applicable laws and regulations 
and not being involved in bribery or corruption in 
any form;

•  maintaining policies and practices to allow violations, 
misconduct or grievances to be reported by workers 
and addressed without fear of retaliation;

•  ensuring all work is freely chosen without the 
use of forced or compulsory labour and with a 
zero tolerance approach to the use of illegal child 
labour and respecting workers’ rights to lawfully 
and peacefully form or join trade unions of their 
choosing and to bargain collectively. 

You can read more about Baby Bunting’s approach to 
ethical sourcing in our first Modern Slavery Statement 
available at babybunting.com.au/investor. 

Ethical behaviour 
Baby Bunting has a number of policies designed 
to ensure team members act in accordance with 
Baby Bunting’s legal obligations and in an ethical matter. 
These policies include:

•  Code of Conduct 

•  Business Conduct Compliance Policy

•  Anti-Bribery and Corruption Policy 

•  Whistleblower Protection Policy

Copies of these policies are available at 
babybunting.com.au/investor. 

Support for communities 
Life’s Little Treasures Foundation
Baby Bunting continues to be a Major Partner for the 
Life’s Little Treasures Foundation, a foundation which 
provides support to parents and families of premature 
and sick babies to assist them during what can be an 
uncertain and emotional journey. Life’s Little Treasures 
Foundation has grown into Australia’s leading charity 
dedicated to supporting premature babies and their 
families. Each year in Australia, over 48,000 babies are 
admitted into neonatal intensive and special care units.

Baby Bunting will continue as a presenting partner 
for the Life’s Little Treasures Foundation annual 
“Walk for Prems” event for at least the next two years. 
During 2019, Baby Bunting raised and contributed 
over $100,000. Further information about the 
Foundation and how to contribute is available at 
lifeslittletreasures.org.au. 

Support for the Australian bushfire appeal
Following the devasting bush fires that affected a 
number of communities throughout Australia last 
summer, Baby Bunting helped by enabling donations in-
store for the Red Cross Australian Bush Fire Appeal and, 
together with Baby Bunting’s own corporate donations, 
over $85,000 was raised to support bushfire recovery. 

Maternal and child health nursery equipment program
The Victorian Department of Education and Training 
provides support for the Victorian Maternal and 
Child Health Service nursery equipment program. 
The program is administered by EACH Limited, a 
provider of an integrated range of health, disability 
and community mental health services across Australia.

Under the program, Baby Bunting supplies nursery 
products, such as car seats, cots and mattresses, to 
eligible families identified by the Maternal and Child 
Health Service. Baby Bunting has been assisting with 
the program since 2011. 

At the end of the financial year, 
around half of the Company’s 
team members were shareholders 
of the Company, the vast majority 
of whom acquired their shares 
because of Baby Bunting’s 
General Employee Share Plan.

14  Baby Bunting Group Limited Annual Report 2020

environmental, socialand governance matters Encouraging employee share ownership
Baby Bunting operates a General Employee Share 
Plan. In FY2020, Baby Bunting made available shares 
to employees under the 5th employee share plan 
gift offer and issued 185,134 shares to eligible 
employees who each received approximately $1,000 
of Baby Bunting shares.

At the end of the financial year, around half (47%) of 
the Company’s team members were shareholders of 
the Company, the vast majority of whom acquired their 
shares because of the GES Plan.

To illustrate the benefits provided to participating team 
members under the GES Plan, an employee who has 
participated in each of the five share offers under the 
GES Plan (since 2015) has received 2,175 Baby Bunting 
shares. This represents around $7,000 worth of value 
(using the share price at the end of the financial year 
and including the dividends that have been paid on 
those shares).

Further details are set out in Section 5.4 of the 
Remuneration Report. 

Diversity
Baby Bunting recognises that diversity not only 
includes gender diversity but also includes matters of 
age, ethnicity, religion, cultural background, physical 
ability or sexual orientation. Baby Bunting sets out our 
commitment to recognising the importance of diversity 
for the business through our Diversity Policy. The policy 
includes a commitment to diversifying sources of 
recruitment and merit-based appointments, as well as 
recognition that Baby Bunting will not tolerate unlawful 
discrimination, bullying, harassment or victimisation.

Baby Bunting made some good progress in achieving its 
measurable objectives for gender diversity this year. 
At the end of the year, 44% of the Company’s Regional 
and Area Managers were female, an increase from 22%. 
This number increases to 70% (up from 58%) when 
Store Managers are added to the leadership grouping. 
At the senior executive level, 27% of roles are held 

by women (up from 22% in the prior year). Finally, the 
Board has a commitment to have equal representation 
of men and women by 2025 (currently two of our six 
directors are female). 

Further details are included in the Corporate 
Governance Statement. 

Environmental matters
Baby Bunting has a number of initiatives designed to 
ensure its practices are environmentally sustainable. 
These include:

•  Baby Bunting supports the Australian Packaging 

Covenant and is working with its suppliers to minimise 
packaging in its supply chains;

•  Baby Bunting’s store designs build in energy 

efficiency, including only using energy efficient 
lighting, employing water harvesting solutions and 
automatic hot air venting in stores located in warmer 
environments.

Baby Bunting is constructing a new purpose-built 
Distribution Centre and Store Support Office. It is 
expected to be completed in the first half of FY2021. 
The new facility is targeting a 5 star Green Star 
rating with environmentally sustainable development 
initiatives, including: 

• 

installation of a photovoltaic system on the 
Distribution Centre’s roof;

•  high performance insulation and glazing;

•  high performance heating, ventilation and air 

conditioning systems and domestic hot water system;

•  stormwater collection and treatment;

•  water efficient landscaping;

• 

light sensor to control energy efficient LED lighting in 
all areas;

•  reduction in potable water consumption through  
efficient high WELS rated sanitary fixtures and 
appliances;

•  construction materials with low life-cycle impacts. 

Baby Bunting Group Limited Annual Report 2020  15

our response to COVID-19 

our response to COVID-19 

The emergence of the COVID-19 pandemic has given 
rise to a number of challenges. To manage those 
challenges and to ensure the health and safety of 
our team members and customers and the business, 
a COVID-19 Management Response Committee was 
established. 

Management and governance 
The COVID-19 Management Response Committee 
adopted eight objectives:

•  protecting the health and wellbeing of our Team 

and our customers;

•  keeping the Team employed by trading profitably 

and as an essential service;

•  supporting parents and parents-to-be and the 

around 6,000 new babies born per week;

•  supporting our supplier partners and protecting 

the supply chain;

•  scenario planning to prepare for the worst;

•  managing our cashflow;

•  communicating effectively with the business;

•  building a sustainable long-term recovery strategy. 

The Board, via its regular schedule of Board meeting 
as well as meetings of the COVID-19 Response Board 
Committee it established, oversaw management’s 
response planning. 

The COVID-19 Management Response Committee 
assessed issues arising from the COVID-19 pandemic 
across three broad areas: day-to-day operations and 
trading; the period of the next 3 to 6 months; and 
longer-term strategy and opportunities. 

Supporting our Team
The COVID-19 pandemic brought about a number of 
changes to Baby Bunting’s operations in the second 
half of the financial year, including: 

• 

introducing additional health and safety measures 
into stores and other operations, including physical 
distancing, customer number management in stores 
and expanding cleaning regimes as well as the 
introduction of contactless click & collect; 

•  changing work practices in the Distribution Centre, 
including introducing physically segregated shifts 
and increased physical distancing measures and 
cleaning; 

•  moving all Store Support Office team members to 

remote working environments. 

Paid COVID-19 leave policy 
Baby Bunting introduced a paid COVID-19 special 
leave policy, to provide team members who were 
unable to work due to self-isolation measures or the 
unanticipated closure of schools or childcare with paid 
leave. This policy provides paid leave to support an 
affected team member for up to two weeks of rostered 
or scheduled work. The policy applies to full and part-
time employees and, notably, casual employees. 

This policy is important as it ensures team members who 
are sick or awaiting test results due to COVID-19, need 
not attend work knowing that they will not be financially 
disadvantaged.

Changing the way our customers shop
Online shopping and contactless click & collect services 
ensured customers could get the essential products 
they required while minimising contact in-store. 

To support the ongoing operations of the online store, 
Baby Bunting expanded its online fulfilment capacity 
(through expanding the number of fulfilment hubs and 
stores) and it also temporarily introduced additional 
shifts in its online store to meet increased demand. 

Baby Bunting also introduced a Helping Hand service to 
provide store-based telephone assisted shopping for 
customers. This service was particularly useful where 
customers required additional advice about products or 
had an urgent need to get the products they required. 

Acknowledging our Team
To recognise the efforts of our Team during the current 
pandemic, Baby Bunting will be providing full time, part 
time and casual team members with additional benefits. 
Full-time team members will receive $250 gifts cards, 
with part time and casual team members receiving 
$200 gift cards. In addition, full time and part time 
team members will be provided with additional annual 
leave. 

Later in the year, to further recognise and thank our 
Team, Baby Bunting will also make available $1,000 of 
Baby Bunting shares to eligible team members under 
the Company's General Employee Share Plan. 

Risk factors
Similar to other Australian retailers, the COVID-19 
pandemic gives rise to a number of risks for Baby 
Bunting. Information on some of these risks is set out in 
Section 4.1 of the Directors’ Report on page 37 and 38.

16  Baby Bunting Group Limited Annual Report 2020

 
 
 
 
 
 
 
 
Baby Bunting Group Limited Annual Report 2020  17

 
 
 
 
 
 
 
 
our board

our board

Details of the qualifications, experience and special responsibilities of each current director are as follows:

Gary Levin
Non-executive Director
B.Comm, LLB, MAICD

Chairman of the Audit 
and Risk Committee

Gary has over 30 years’ 
management, executive and non-
executive experience in public 
and private companies including 
in the retail, investment and 
property industries.

Gary was previously the founder 
and managing director of TLC 
Dry Cleaners Pty Limited and joint 
managing director of Rabbit Photo 
Holdings Limited.

He was a non-executive director 
of JB Hi-Fi Limited from November 
2000 until October 2016. 

Ian Cornell
Chairman, Non-executive Director
FAIM, FAHRI

Matt Spencer
CEO and Managing Director
B.Bus

Matt joined Baby Bunting as CEO and 
Managing Director in February 2012 
(he was appointed as a Director of the 
Company on 23 April 2012).

Prior to Baby Bunting, Matt was 
General Manager Retail – Australia, 
New Zealand and the UK at 
Kathmandu from 2007 to 2012 
where he was responsible for 
over 110 stores, including network 
planning, store design and store 
development.

Matt’s previous roles include 
Operations, Strategy and 
Development Manager of Coles 
Express as well as various 
management roles at Shell Australia. 
He was a key contributor to the 
establishment and roll-out of the 
Coles Express brand.

Member of the Remuneration and 
Nomination Committee
Ian has extensive experience in the 
retailing and property industries 
in Australia. He most recently held 
senior executive corporate roles 
with the Westfield Group until 
2012, including responsibility for 
all HR functions and the overall 
management of retail relations of 
the Group.

Prior to joining Westfield, Ian had 
a 23 year career with Woolworths. 
His roles included Chief General 
Manager of Woolworths’ 
Supermarket division and as a 
key member of the management 
team that implemented 
successful growth strategies 
such as “The Fresh Food People” 
and the establishment of the 
Dan Murphy’s chain.

Ian has also been Chairman and 
CEO of Franklins.

Ian was a non-executive director 
of Myer Holdings Limited from 
February 2014 to October 2019. 

18  Baby Bunting Group Limited Annual Report 2020

Donna Player
Non-executive Director
BA, GAICD

Member of the Remuneration 
and Nomination Committee

Donna has over 35 years’ 
experience in retail, marketing 
and product development gained 
in both retail and wholesale 
industries. Currently, Director of 
Merchandise for Camilla Australia. 
In the four years to May 2016, 
Donna was the Group Executive of 
Merchandise for Fashion, Beauty, 
Footwear, Accessories and Home 
for David Jones. Prior to her role 
at David Jones, Donna was General 
Manager, Merchandise and Planning 
for BIG W.

During her career, Donna has 
had executive responsibilities for 
merchandise, planning, branding, 
sourcing and supplier strategies.

Donna holds a Bachelor of Arts 
from the University of NSW and is a 
graduate of the Australian Institute 
of Company Directors.

She is currently a non-executive 
director of Accent Group Limited 
(appointed in November 2017). 

Gary Kent
Non-executive Director
BEc, GAICD 

Member of the Audit and Risk Committee

Gary was appointed as a Non-
executive Director during the year. 

Gary has an extensive background 
in the retail and services sector, 
with considerable experience in 
corporate finance transactions. 
He had a career of 18 years with 
Coles Myer and the Coles Group, 
during which time his roles included 
Chief Financial Officer of the Coles 
Group and Group General Manager 
for Finance at Kmart and Myer. 
More recently, Gary has served 
as the Chief Executive Officer of 
the Western Bulldogs AFL club, 
where he has also served as a non-
executive director and as chair of 
the club’s audit and risk committee. 

Gary holds an economics degree, 
is a chartered accountant and a 
graduate of the Harvard advanced 
management program. 

Melanie Wilson
Non-executive Director
MBA, B.Comm (Hons), GAICD

Chairman of the Remuneration 
and Nomination Committee
Member of the Audit and Risk Committee

Melanie has more than 
15 years’ retail experience 
in senior management roles. 
Her appointments included 
Limited Brands (Victoria’s Secret, 
Bath & Bodyworks – New York), 
Starwood Hotels (New York), 
Woolworths and Diva/Lovisa and 
have covered a wide spectrum of 
retail including store operations, 
merchandise systems, online 
e-commerce, marketing, brand 
development and logistics/
fulfilment. In her most recent 
position, Melanie was Head of 
Online at BIG W.

Prior to her retail experience, 
Melanie performed roles at Bain 
and Company (Boston) and Goldman 
Sachs (Hong Kong and Sydney).

Melanie has an MBA from the 
Harvard Business School and 
is a graduate of the Australian 
Institute of Company Directors.

She is currently a non-
executive director of iSelect 
Limited (appointed in April 
2016), EML Payments Limited 
(appointed in February 2018) 
and JB Hi-Fi Limited (appointed 
in June 2020). She was a non-
executive director of Shaver 
Shop Group Limited (June 2016 
to May 2020). 

Baby Bunting Group Limited Annual Report 2020  19

corporate governance statement

corporate governance statement  

This Corporate Governance Statement describes the corporate governance practices of Baby Bunting 
Group Limited (Baby Bunting or the Company) for the financial year ended 28 June 2020 and it is current 
as at that date. This Statement has been approved by the Board.

This Statement reports the Company’s compliance with the ASX Corporate Governance Council’s Corporate 
Governance Principles and Recommendations (3rd edition) (ASX Principles and Recommendations).

Copies of a number of the charters and policies referred to in this Statement are available under the “Governance” 
section of the Company’s corporate website babybunting.com.au/investor.

Developments during FY2020
During the 2020 financial year, the Company has updated certain of its governance practices in advance of reporting 
against the 4th edition of the Corporate Governance Principles and Recommendations. These updated principles 
and recommendations will first apply to the Company in the financial year commencing on 1 July 2020. The Company 
will report against the 4th edition Principles and Recommendations in its 2021 Corporate Governance Statement. 

Developments during the year included:

•  a review of the charters for the Audit & Risk Committee and the Remuneration & Nomination Committee;

• 

introduction of an Anti-Bribery and Corruption Policy;

•  review of the Continuous Disclosure Policy.

COVID-19 Response Committee
In the second half of the year, events associated with the COVID-19 pandemic were a key focus for the business. 
The Board established a COVID-19 Response Committee to assist in its overview of the Company’s response to 
COVID-19. The Committee consisted of all Directors and had the authority of the Board in connection with matters 
relating to the COVID-19 response plan established by management. The Committee was able to meet on short notice to 
monitor the business initiatives and planning being undertaken by management in response to COVID-19 developments. 

The number of meetings of the Committee and attendances by members during the reporting period are set out on 
page 41 of the Directors’ Report.

Principle 1: Lay solid foundations for management and oversight
Responsibilities of the board and management
The Board has adopted a written charter to provide a framework for the effective operation of the Board, which 
sets out:

•  the Board’s composition, its role and responsibilities, including that the Board is responsible for approving and 
monitoring the Company’s strategy, business performance objectives, financial performance objectives, and 
overseeing and monitoring the establishment of systems of risk management and internal controls systems;

•  the roles and responsibilities of the Chairman and the Company Secretary;

•  the division of authority between the Board, the CEO and Managing Director and management;

•  the ability of Directors to seek independent advice; and

•  the process for periodic performance evaluations of the Board, each Director and Board committees.

Director and senior executive appointments – conducting appropriate checks
Potential new directors are subject to appropriate screening and background checks prior to appointment as a 
director by the Board. In addition, the Company provides shareholders with all material information in its possession 
relevant to a decision on whether or not to elect or re-elect a Director.

When appointing senior executives, in addition to screening and background checks, police checks are 
also undertaken. 

Written appointments
The Company has entered into written agreements with each of its Directors and senior executives setting out the 
terms of their appointment. The material terms of all employment, service or consultancy agreements with Directors 
or other related parties have been disclosed, to the extent required, in accordance with ASX Listing Rule 3.16.4.

The Company’s Remuneration Report contains additional details on the remuneration of each Non-executive Director 
and summaries of the employment contracts of each other member of the Company’s key management personnel.

20  Baby Bunting Group Limited Annual Report 2020

Role of the Company Secretary
Corey Lewis is the Group Legal Counsel and Company Secretary. As part of his role, he is responsible for day to 
day operations of company secretarial matters, including the administration of Board and committee meetings, 
overseeing the Company’s relationship with its share registrar and lodgements with the ASX and other regulators. 
The company secretary is accountable to the Board, through the Chairman, on all matters to do with the proper 
functioning of the Board.

Darin Hoekman, the Chief Financial Officer, is also a company secretary of the Company. He has responsibility for the 
above matters in the absence of the Group Legal Counsel.

Diversity and inclusion
The Board has adopted a Diversity Policy which sets out Baby Bunting’s commitment to recognising the 
importance of diversity and inclusion for its business. The policy is available on Baby Bunting’s corporate website 
(babybunting.com.au/investor).

Currently, there are two female directors out of a total number of six directors (33%). The Board has a target that 
women and men be equally represented on the Board by 2025. A time frame to 2025 has been chosen as it has 
regard to the ideal number of directors, the current mix of tenure on the Board and the time required to identify 
and attract appropriate candidates.

In addition, the Board has adopted two measurable objectives for achieving gender diversity at the Company:

Objectives

Progress

That at least a third of 
the Company’s senior 
executives be women 
in the medium term

Women comprised 27% (3 out of 11) of the Company’s senior executives. This is an increase 
from 22% at the end of FY19. 

Over the medium term, the objective is that the senior executive team reflect an increased 
degree of gender diversity.

The “senior executive” team comprise those executives reporting to the CEO, plus the CEO.

That 50% of the 
Company’s Area 
Managers and Regional 
Managers be women in 
the medium term

In our retail operations, Regional Managers, Area Managers and Store Managers are the 
leadership roles. Across this group, approximately 70% are female. (FY19:58%)

At the Regional Manager and Area Manager level 44% are female, an increase from 22% in FY19. 

The objective is to increase this proportion to 50%, including by drawing on our talent within 
the business.

Gender diversity
The table below shows the level of gender diversity within the Company and changes from the prior year:

Board
(including CEO and Managing Director)

Senior Executives
(including CEO and Managing Director)

Regional, Area and Store Managers

All Team Members

Number of 
females in 
category at 
28 June 
2020

Total number 
in category 
at 28 June 
2020

2

3

48

1,000

6

11

69

1,279

Number of 
females in 
category 
at 30 June 
2019 

Total number 
in category 
at 30 June 
2019

2

2

38

1,002

6

9

65

1,272

% of
females

33%

27%

70%

78%

% of
females

33%

22%

58%

79%

In July 2020, the Company lodged its Workforce Profile report with the Workplace Gender Equality Agency (WGEA).

Baby Bunting Group Limited Annual Report 2020  21

Board performance evaluation
The Remuneration and Nomination Committee Charter provides that the Remuneration and Nomination Committee 
will assist the Board to assess Board performance, and the performance of Board committees and individual 
Directors.

During the financial year, the Board assessed its own performance, and considered the performance of the Board 
committees and individual Directors. The performance reviews were undertaken by way of questionnaires as well as 
discussions on how the Board and each committee’s processes could be improved or modified.

Senior executive performance evaluation
The Remuneration and Nomination Committee Charter provides that the Committee will oversee the processes for 
the performance evaluation of the executives reporting to the CEO and Managing Director and review the results 
of that performance evaluation process. The Board is responsible for reviewing the performance of the CEO and 
Managing Director.

In relation to the performance of senior executives, after the end of the reporting period, the Remuneration and 
Nomination Committee received reports of the outcome of the executive performance evaluation processes. These 
were subsequently considered by the Board. The executive evaluation processes involved, among other things, 
assessing the performance of executives against their specific performance objectives as well as the Company’s 
overall performance on a range of measures (including financial and specific key performance indicators).

For the performance assessment of the CEO and Managing Director, the Board considered the CEO and Managing 
Director’s performance for the year having regard to, among other things, his specific performance objectives and 
the Company’s performance. The Chairman was responsible for engaging with the CEO and Managing Director in 
relation to the Board’s assessment of his performance.

Principle 2: Structure the Board to add value
Nomination – Remuneration and Nomination Committee
The Board has established the Remuneration and Nomination Committee. Its role is to review and make 
recommendations to the Board on remuneration policies and practices related to the Directors and senior 
management and to ensure that the remuneration policies and practices are consistent with the strategic goals of 
the Board.

The Committee comprises the following three Non-executive Directors:

Position

Chairman

Members

Director

Melanie Wilson

Ian Cornell

Donna Player

Details of the qualifications and experience of Committee members are set out on pages 18 and 19. The number of 
meetings of the Committee and attendances by members during the reporting period are set out on page 41 of the 
Directors’ Report.

The Remuneration and Nomination Committee Charter sets out:

•  the composition of the Committee, including that the Committee must comprise only Non-executive Directors, 
a majority of whom are independent and that the Chairman of the Committee is not to be the Chairman of the 
Board;

•  the Committee’s ability to have access to Company records and employees and the external auditor for the 

purpose of carrying out its responsibilities. The Charter also provides that the Committee may seek the advice of 
independent advisors on any matter relating to the duties or responsibilities of the Committee; and

•  the specific responsibilities of the Committee in respect of the areas of nomination (including in respect of 

matters going to the composition of the Board, the Board’s skills matrix and succession planning for the Board) 
and remuneration (including responsibilities to review and make recommendations to the Board on executive 
and Non-executive Director remuneration, reviewing the Company’s remuneration policies, overseeing employee 
equity incentive plans and responsibility for reviewing the Company’s remuneration report).

The Committee charter was reviewed in October 2019. Following the review, minor variations were made to the 
charter and an updated version of the charter has been included on the Company’s website. 

22  Baby Bunting Group Limited Annual Report 2020

corporate governance statement  Board skills matrix
The Board, having regard to the current size of the Company and its current strategies, has adopted a skills 
matrix setting out the mix of skills and diversity that the Board is looking to achieve in its membership at this time. 
The Board also has regard to the attributes and personal qualities of Directors, including the ability of individual 
Directors to contribute effectively to the functioning of the Board and a commitment to the Company’s values and 
its Code of Conduct. For persons being considered for appointment to the Board, the Board will seek to identify 
whether the person has a demonstrated or assessed ability to work in a collegiate environment along with the 
ability, where necessary, to express a dissenting view objectively and constructively. The Board considers that each 
Non-executive Director possesses these attributes.

Given the Company’s size, the Board considers that the Board should be comprised of five to seven Non-executive 
Directors. 

Collectively, the Board has those skills and other relevant experience that it considers is appropriate for the 
effective governance of the Company. The matrix, and the extent to which those skills are represented on the 
Board collectively among the five Non-executive Directors, are set out below:

Skill or experience

Retail
Experience at a customer/retail business obtained through an executive or leadership position

Logistics
Knowledge and experience in retail logistics and distribution 

Number of  
Non-executive Directors

Information technology
Knowledge and experience in the use and governance of information technology and applications in a retail 
environment 

Digital disruption 
Current experience with digital and online retailing, including a familiarity with changes in technology, 
applications and changing consumer habits

Executive leadership
Demonstrated success at CEO or senior executive level in a major business

Commercial and financial acumen
Demonstrated success in sustainably managing the financial performance of a large retail business or 
commercial undertaking

People
Experience with managing people and teams, including the ability to appoint and evaluate senior executives, 
manage talent development and oversee organisational change

Consumer advocacy
Recent consumer experience in the retail baby goods sector (eg, as a parent or grandparent to small 
children) with an ability to bring the perspectives of parents or grandparents to deliberations (being among 
some of the Company’s most important stakeholders)

ASX board experience and investor advocacy 
Experience as a non-executive director of an ASX listed company, including an ability to articulate the 
expected views of all categories of investors

The Board intends to review the skills matrix annually to ensure that it remains appropriate for the Company, its 
circumstances and its strategies.

5

3

5

4

5

5

4

3

5

Baby Bunting Group Limited Annual Report 2020  23

Independent Directors
At the date of this Statement, the Board comprises six directors. A majority of the Board are independent Non-
executive Directors.

Name

Position

Independent Directors

Appointed

Approximate length of service

Ian Cornell

Gary Levin

Chairman, Independent Non-executive Director

1 January 2015

5 years 8 months

Independent Non-executive Director

25 August 2014

6 years

Melanie Wilson

Independent Non-executive Director

15 February 2016

4 years 6 months

Donna Player

Independent Non-executive Director

16 January 2017

3 years 7 months

Gary Kent

Independent Non-executive Director

12 December 2018

1 year 8 months

Executive Director

Matt Spencer

CEO and Managing Director

23 April 2012

8 years 4 months

The Board considers an independent Director to be a Non-executive Director who is free of any interest, position, 
association or relationship that might influence, or reasonably be perceived to influence, in a material respect, his or 
her capacity to bring an independent judgement to bear on issues before the Board and to act in the best interests 
of the Company. The materiality of the interest, position, association or relationship will be assessed to determine 
whether it might interfere, or might reasonably be seen to interfere, with the Director’s characterisation as an 
independent Director.

The Board has assessed each Non-executive Director to be independent. In assessing independence, the Board has 
had regard to the factors set out in the ASX Principles and Recommendations.

In addition to their normal commitments to Board and Committee matters, during the second half of FY2020, Non-
executive Directors were available to perform additional functions as part of the Company’s COVID-19 response plan. 

For FY2021, each Director has confirmed that they anticipate being available to perform their duties as a Non-
executive Director or executive Director without constraint from other commitments.

Director induction and training
The Board Charter contemplates that new Directors will be provided with an induction programme to assist them 
in becoming familiar with the Company, its managers and its business following their appointment. The induction 
programme involves, among other things, meetings with members of the Board and the Executive Team and briefings 
on the Company’s operations and relevant business matters.

Directors may, with the approval of the Chairman, undertake appropriate professional development opportunities 
(at the expense of the Company) to maintain their skills and knowledge needed to perform their role.

The Board and the Executive Team have adopted processes to ensure that the Board is briefed on developments 
relevant to the Company and the markets in which it operates.

Principle 3: Act ethically and responsibly
Code of Conduct
The Board has approved the adoption by the Company of a formal Code of Conduct which outlines how Baby 
Bunting expects its employees to behave and conduct business in the workplace. The Code of Conduct applies to all 
employees, regardless of employment status or work location. In addition, the Directors, in the Board Charter, have 
committed to abiding by the Code of Conduct as it applies to the Board.

The Code of Conduct is designed to:
•  provide a benchmark for ethical and professional behaviour throughout Baby Bunting;
•  promote a healthy, respectful and positive workplace and environment for all Team Members;
•  ensure that there is compliance with laws, regulations, policies and procedures relevant to Baby Bunting’s 

operations, including workplace health and safety, privacy, fair trading and conflicts of interest;

•  ensure that there is an appropriate mechanism for Team Members to report conduct which breaches the Code of 

Conduct; and

•  ensure that Team Members are aware of the consequences they face if they breach the Code of Conduct. 

The Code of Conduct is available on Baby Bunting’s corporate website (babybunting.com.au/investor).

24  Baby Bunting Group Limited Annual Report 2020

corporate governance statement  Whistleblower Protection Policy
The Company has adopted a Whistleblower Protection Policy. A copy of the policy is available on Baby Bunting’s 
corporate website (babybunting.com.au/investor).

Anti-Bribery and Corruption Policy
During the year, the Company adopted an Anti-Bribery and Corruption Policy. A copy of the policy is available on 
Baby Bunting’s corporate website (babybunting.com.au/investor).

Baby Bunting’s Values
Baby Bunting’s vision is to be the most loved baby retailer for every family, everywhere. The Company sees its core 
purpose as supporting new and expectant parents in the early years of parenthood. The Board has endorsed the 
following set of values developed for Baby Bunting:
•  Being passionate: be passionate about providing our customers with great products and services, advice and 

value every day;

•  Being considerate: be considerate and respectful of others and think about how our decisions and actions 

impact others;

•  Being honest: act with integrity and use good judgement;
•  Being positive: be positive and enjoy doing the things that contribute to a great team spirit;
•  Being focused: think big, but get on with doing the small things that make a big difference;
•  Being bold: never be afraid to evolve – encourage a culture of adventure and creativity.

Principle 4: Safeguard integrity in financial reporting
Audit and Risk Committee
The Board has established the Audit and Risk Committee. Its role is to assist the Board in fulfilling its responsibilities 
for corporate governance and oversight of the Company’s financial and corporate reporting, risk management and 
compliance structures and external audit functions.

The Committee comprises the following three Non-executive Directors:

Position

Chairman

Members

Director

Gary Levin

Melanie Wilson

Gary Kent 

Details of the qualifications and experience of Committee members are set out on pages 18 and 19.

The number of meetings of the Committee and attendances by members during the reporting period are set out on 
page 41 of the Directors’ Report.

The Audit and Risk Committee Charter sets out:

•  the composition of the Committee, including that the Committee must comprise only Non-executive Directors, 
a majority of whom are independent and that the Chairman of the Committee is not to be the Chairman of the 
Board;

•  the Committee’s ability to have access to Company records and employees and the external auditor for the 

purpose of carrying out its responsibilities. The Charter also provides that the Committee may seek the advice of 
independent advisors on any matter relating to the duties or responsibilities of the Committee; and

•  the specific responsibilities of the Committee in respect of the areas of risk management and compliance, 
financial and corporate reporting and external audit matters. With respect to external audit matters, the 
Committee has responsibility for developing and overseeing implementation of the Company’s policy on the 
engagement of the external auditor to supply non-audit services (noting that the Committee is required to advise 
the Board as to whether it is satisfied that the provision of any non-audit services is compatible with the general 
standard of independence for auditors).

The Committee charter was reviewed in November 2019. Following the review, changes were made to simplify and 
consolidate a number of the specific responsibilities allocated to the Committee. However, the substance of the 
Committee’s responsibilities in the charter remains the same. 

Baby Bunting Group Limited Annual Report 2020  25

CEO and CFO Declarations
The Board, before it approved the Company’s financial statements for the half year ended 29 December 2019 and 
the full year ended 28 June 2020, received from the CEO and Managing Director and the Chief Financial Officer 
a declaration that, in their opinion, the financial records of the entity have been properly maintained and that the 
financial statements comply with the appropriate accounting standards and give a true and fair view of the financial 
position and performance of the entity and that the opinion has been formed on the basis of a sound system of risk 
management and internal control which is operating effectively in all material respects.

Auditor’s attendance at the AGM
A representative of the Company’s external auditor will attend the Company’s annual general meetings. 
The Company’s annual general meeting will be held on 6 October 2020.

Principle 5: Make timely and balanced disclosure
The Company has adopted a Continuous Disclosure Policy. The Continuous Disclosure Policy establishes procedures 
to ensure the Company complies with its continuous disclosure obligations under the Corporations Act 2001 and the 
ASX Listing Rules.

The Board receives copies of all material market announcements promptly after they have been lodged with ASX. 
In addition, a copy of any new and substantive investor or analyst presentation is released to ASX in advance of the 
presentation.

During the year, the Continuous Disclosure Policy was reviewed and updated. The key changes were to expand the 
list of Disclosure Officers to include the Group Legal Counsel (along with the CEO & Managing Director and Chief 
Financial Officer) and to clarify the authority of the Disclosure Officers to make routine (non-market sensitive) 
announcements without Board approval. 

Principle 6: Respect the rights of security holders
The Company’s website
The Company’s corporate website (babybunting.com.au/investor) has information about the Company and its 
governance.

Investor relations programme
The Board’s aim is to ensure that shareholders are provided with sufficient information to assess the performance 
of the Company and that they are informed of all major developments affecting the affairs of the Company.

The Company is required by law to communicate to shareholders through the lodgement of all relevant financial 
and other information with ASX and, in some instances, mailing information to shareholders. Information (including 
information released to ASX) is published on the Company’s website. The Company’s website also contains 
information about it, including media releases, key policies and the charters of the Board committees.

In addition, from time to time, the Company conducts ad-hoc briefings with institutional and large private investors, 
as well as financial media. In some instances, that can involve site visits to stores or the Company’s Distribution 
Centre. It is the Company’s policy not to hold briefings with investors or analysts from 1 June until the release of the 
full year results in August and from 1 December until the release of the half year results in February.

Shareholder participation at meetings
The Company’s annual general meeting for the financial year ended 28 June 2020 will be held on 6 October 2020. 

In previous years, the annual general meeting has been held in either Melbourne or Sydney. This year, the annual 
general meeting will be held virtually. This change will provide more shareholders an opportunity to attend and 
participate in the meeting.

Shareholders are provided with notice of the meeting (either electronically or by hard copy) in advance of 
the scheduled meeting time. Shareholders have an opportunity to ask questions at the meeting. In addition, 
shareholders can submit questions electronically in advance of a meeting via the share registrar’s website.

It is the Company’s practice that all voting on substantive resolutions at shareholder meetings is conducted by way 
of a poll.

26  Baby Bunting Group Limited Annual Report 2020

corporate governance statement  Electronic shareholder communications
The Company encourages shareholders to receive communications from it and its share registrar electronically and 
provides details for shareholders to send electronic communications and to have them actioned appropriately.

Principle 7: Recognise and manage risk
Risk – Audit and Risk Committee
The role of the Audit and Risk Committee is to assist the Board in fulfilling its responsibilities for corporate 
governance and overseeing the Company’s financial reporting, internal control structure, risk management systems 
and internal and external audit functions.

This includes considering the quality and reliability of the financial information prepared by the Company, working 
with the external auditor on behalf of the Board and reviewing non-audit services provided by the external auditor 
to confirm they are consistent with maintaining external audit independence.

The Audit and Risk Committee provides advice to the Board and reports on the status and management of the risks 
to the Company.

The purpose of the Committee’s risk management process is to assist the Board in relation to risk management 
policies, procedures and systems and ensure that risks are identified, assessed and appropriately managed.

Details of the Committee are contained on page 25 above (see “Audit and Risk Committee”) and details of the 
meetings of the Committee and the attendance of members are set out on page 41 of the Directors’ Report.

Risk management framework
The Board is responsible for overseeing the establishment of and approving risk management strategies, policies, 
procedures and systems of the Company, and is supported in this area by the Audit and Risk Committee. The 
Company’s management is responsible for establishing the Company’s risk management framework.

The objectives of the risk management framework include:

• 

identifying the key risks associated with Baby Bunting’s business;

•  raising the profile of risk within Baby Bunting and helping embed a risk-aware culture within Baby Bunting;

•  assisting management and the Board to ensure that the Company has a sound risk management framework;

•  supporting the declarations by the CEO and Managing Director and the Chief Financial Officer that their opinions 
on the Company’s financial statements are based on a “sound system of risk management and internal control 
which is operating effectively”;

•  where appropriate, having controls, policies and procedures to manage certain specific business risks – eg an 
insurance programme, regular financial budgeting and reporting, business plans, strategic plans, etc – so as to 
mitigate the likelihood, or consequence, of certain specific business risks.

As part of the risk management framework, processes have been introduced to identify, assess, monitor and review 
the Company’s key risks and to document and monitor the Company’s other risks. In addition, regular processes 
have been introduced involving the senior executives and other Team Members to help identify, assess, monitor 
and review the Company’s key risks. In connection with its responsibilities for risk management, the Audit and Risk 
Committee receives reports from management on the risk management system, key risks and the related risk 
treatment plans as well as information on critical events that may arise throughout the year.

During the year, the Committee considered management’s assessment of the Company’s key risks and the risk 
treatment plans in place to assist in mitigating those risks. In the second half of the year, as management responded 
to the COVID-19 pandemic, the COVID-19 Response Committee (established as a committee of the Board), reviewed 
the business risks identified by management and the response plans implemented. 

Internal audit function
The Company does not have a formalised internal audit function, but has processes for evaluating and continually 
improving the effectiveness of risk management and internal financial control processes.

To evaluate and continually improve the effectiveness of the Company’s risk management and internal control 
processes, the Board relies on ongoing reporting and discussion of the management of material business risks. 
These processes are implemented, overseen and assessed by the management team, the Chief Financial Officer and 
CEO and Managing Director, and the Audit and Risk Committee.

Baby Bunting Group Limited Annual Report 2020  27

Economic, environmental and social sustainability risks
Economic sustainability risks are risks to the Company’s ability to continue operating at a particular level of 
economic production over the long term. Environmental sustainability risks are risks to the Company’s ability to 
continue to operate in a manner that does not compromise the health of the ecosystems in which it operates over 
the long term. Social sustainability risks are risks to the Company’s ability to continue operating in a manner that 
meets accepted social norms and needs over the long term.

Having regard to the definition in the ASX Principles and Recommendations, the Company understands “material 
exposure” to mean a real possibility that the risk in question could substantively impact the Company’s ability to 
create or preserve value for shareholders over the short, medium or long term. This is a broad and, in some sense, 
imprecise definition. Nevertheless, the Company considers that it does not, at this time, have a material exposure to 
environmental or social sustainability risks. 

This year the Company has published its first Modern Slavery Statement. The statement describes the modern 
slavery risks that exist in the Company’s supply chains. A copy of the statement is available on the Company’s website 
(babybunting.com.au/investor). 

The Company is exposed to a number of economic and operating risks, details of which are included in the Directors’ 
Report on pages 37 and 39. These economic and operating risks could have a material impact on the Company, its 
strategies and future financial performance. These risks were identified as part of the Company’s risk management 
framework (described above). Management is responsible for developing strategies to manage identified risks.

Economic, environmental and social sustainability risks are likely to change over time. For example, significant 
increases in the rate of disruption and innovation in online retail and distribution networks, combined with the entry 
of significant and well-resourced competitors in the Australian baby goods market could result in a change to 
the extent of the Company’s exposure to economic sustainability risks. Accordingly, the Company will continue to 
consider potential sustainability risks as part of its risk management framework and strategy development.

Principle 8: Remunerate fairly and responsibly
Remuneration – Remuneration and Nomination Committee
The Board has established the Remuneration and Nomination Committee with specific responsibility for 
remuneration matters. The Committee comprises the following three Non-executive Directors:

Position

Chairman

Members

Director

Melanie Wilson

Ian Cornell

Donna Player

Details of the Committee are contained on page 22 above (see “Nomination – Remuneration and Nomination 
Committee”) and details of the meetings of the Committee and attendances by members during the reporting 
period are set out on page 41 of the Directors’ Report.

Remuneration for Non-executive Directors and Executives
The Company’s Remuneration Report, included as part of its Directors’ Report, describes the Company’s 
remuneration policies and practices as well as providing details for each Director and those executives considered 
to be members of the Company’s key management personnel.

Non-executive Directors are not entitled to participate in the Company’s short term or long term incentive plans.

Securities Trading Policy and hedging
The Company’s Securities Trading Policy provides that persons subject to that policy (including Directors and Executive 
Team Members) must not engage in transactions designed to hedge their exposure to the Company’s shares.

28  Baby Bunting Group Limited Annual Report 2020

corporate governance statement  directors’ report

directors’ report

The Directors of Baby Bunting Group Limited (the Company or Baby Bunting) submit the financial report of the 
Company and its controlled entities (“the consolidated entity”) for the financial year ended 28 June 2020.

1.  Principal activities 
During the financial period, the principal activity of the Company and its consolidated entities was the operation of 
Baby Bunting retail stores and its online store babybunting.com.au.

Baby Bunting is Australia’s largest specialty retailer of maternity and baby goods, primarily catering to parents with 
children from newborn to three years of age and parents-to-be. Baby Bunting’s core purpose is to support new and 
expectant parents in the early years of parenthood.

The Company’s principal product categories include prams, cots and nursery furniture, car safety, toys, babywear, 
feeding, nappies, manchester and associated accessories. Baby Bunting also provides services that are 
complementary to the products it sells, including car seat installation and car seat hire services. 

2.  Operating and financial review
2.1  The Company’s business model
The Company’s business model centres around the sale of private label and third party produced and branded baby 
goods through its store network and digital channel. 

Baby Bunting’s private label products include products sold under the “4baby” and “Bilbi” brands. Exclusive products 
are products sourced by the Company for sale on an exclusive basis (so that those products can only be purchased 
in Australia from Baby Bunting). Historically, exclusive supply arrangements have been arranged with suppliers in 
relation to selected products and for varying lengths of time.

Baby product services is an expanding part of Baby Bunting’s business model. The Company offers car seat 
installation services at all of its stores throughout Australia. A car seat hire service is also available at selected 
stores around Australia. 

Baby Bunting’s business model leverages several core competitive advantages, as summarised in the table below.

Drivers of competitive 
advantage

Comment

Scale

Baby Bunting is the largest specialty retailer in the Australian baby goods market and the only 
specialty baby goods retailer with a multi-state presence in Australia. Its industry position 
and continued growth has enabled the Company to invest in its people, technology, brand, 
inventory levels, prices and customer experience.

Convenient network 
of stores and a leading 
digital channel

The Company currently operates 56 stores across Australia. The Company’s website, 
babybunting.com.au, continues to be Australia’s leading specialty baby goods website as 
measured by number of visits. The Company is focused on delivering customers the best 
possible retail experience across all channels, in store, online or on mobile.

Customer centric team 
culture

Baby Bunting has a dedicated team of well trained and knowledgeable staff to service 
customers’ individual needs.

Consistent retail format

Insights gained from customer preferences are enabling Baby Bunting to tailor its offering to 
focus on the steps in the customer journey of first time parents.

Baby Bunting is focused on providing customers with a consistent retail experience across its 
network. The Company’s stores in major market catchments (with populations greater than 
200,000) range in size from approximately 1,500 to 2,000 square metres and are typically 
located in either bulky goods centres or at stand-alone sites. 

Baby Bunting has two stores located in shopping centres, where the format incorporates the 
key elements of the standard destination store format.

In regional centres (with populations of less than 200,000), the Company typically operates 
a smaller store format of approximately 1,000 to 1,200 square metres, without compromising 
product range or customer service.

Store formats and layout are largely consistent across the network, with customer-friendly 
navigation and clear demarcation of categories. Convenient parking is available directly 
outside all stores with parcel pick-up facilities allowing for easy loading of bulky items into 
customers’ vehicles as well as enabling car seat installation services. 

Baby Bunting Group Limited Annual Report 2020  29

Drivers of competitive 
advantage

Comment

Widest product offering, 
in-stock and available

Baby Bunting offers what it believes to be the widest range of products, with over 
6,000 products available. Through its store network and approximately 10,000 square metre 
Distribution Centre and through the use of interstate third party logistics, Baby Bunting aims 
to have its product range in-stock and available at the time of the customer’s purchase.

In FY2021, Baby Bunting will relocate its Distribution Centre to a new 22,000 square metre 
facility in Dandenong South. This expanded facility will enable the Company to continue to 
improve the flow of stock from suppliers through to stores and consumers. 

Competitively priced

Baby Bunting’s approach to pricing is centred on offering customers value every day, 
every visit.

Baby Bunting’s “Our Price Promise” means that if a customer finds a lower price at a 
competitor (including GST and delivery charges) on an identical in-stock product, Baby 
Bunting will beat it by 5%. 

Also, Baby Bunting’s range of private label products (sold under the brand 4baby and Bilbi) are 
sold at entry level prices across a number of categories.

Baby Bunting has a “Best Buy” range, with everyday low prices. The Best Buy range includes a 
core range of car seats.

Across its entire store network, Baby Bunting provides additional services to its customers, 
including “click & collect” services, lay-by, consumer payment services (including Afterpay, 
zipMoney and zipPay), parenting rooms which include baby weigh scales, and an in-store/
online gift registry.

Car seat installation services are provided (under the Baby On Board brand) at all Baby 
Bunting stores. Car seat hire services are also available at selected stores. 

Comprehensive range of 
ancillary services

Cost effective marketing The Company considers that its most successful marketing tool is word of mouth. This is a 

critical factor in allowing the Company to limit its marketing expenditure to under 2% of sales.

Baby Bunting’s marketing is further supported by traditional channels (regional TV, print 
media, catalogue and radio), online (email, search and digital) as well as social media. 
Baby Bunting also participates actively in baby expos.

Social media channels are also an important part of the Company’s marketing strategies. 

2.2  Store network
The Company currently operates a network of 56 stores across all Australian states and territories, except 
Northern Territory. The location and layout of stores is designed to deliver customers a consistent retail experience 
across the network.

2.3  People
At the end of the financial year, the Company employed 1,279 employees throughout Australia with the majority 
employed at the Company’s stores, and others located at the Company’s Store Support Office and Distribution 
Centre at Dandenong South (Vic).

2.4  Review of the Company’s operations
During the financial year, the Company continued to implement its strategy of growth from existing stores and its 
online store as well as growing its network of stores.

Key operational achievements for the Company in FY2020 included:

•  finishing the year with a Net Promoter Score at 81;

•  being named Large Format Retailer of the Year in 2019 by the Large Format Retail Association; 

•  opening three new stores, being Wetherill Park and Casula, both in New South Wales, and Baby Bunting’s second 

shopping centre format store at Doncaster Westfield (Vic);

•  continuing to expand the range of private label and exclusive products – together these categories made up 

36.5% of sales. This is a demonstration of the work undertaken by Baby Bunting’s merchandise team in building 
and enhancing relationships with key suppliers. A new private label for softgoods, known as “Bilbi”, was also 
launched during the year;

30  Baby Bunting Group Limited Annual Report 2020

directors’ report•  successfully deploying a new demand planning and replenishment system into all stores to improve availability of 
stock, reduce excess inventory and reduce administrative effort. The second stage of deploying the system into 
the Distribution Centre will be completed in the first half of FY2021; 

• 

launching a new modern brand across the Baby Bunting store network; 

•  embedding the car seat installation businesses acquired in late FY2019 (trading under the name Baby On Board) 
and expanding the coverage of installation services across all Australian Baby Bunting stores, including capsule 
hire; and

•  establishing an additional online fulfilment hub at Casula (NSW), joining the Hobart (Tas) and Cannington (WA) 
fulfilment hubs. These hubs improve the speed of fulfilment of online orders. In addition, online fulfilment was 
enabled at selected stores around the Australian store network, which helped to serve customers in periods of 
very high demand occurring during the initial stages of the COVID-19 pandemic. 

The COVID-19 pandemic bought about a number of changes to the Company’s operations in the second half of the 
financial year, including: 

• 

introducing additional health and safety measures into stores and other operations, including physical distancing, 
customer number management in stores and expanded cleaning regimes as well as the introduction of 
contactless click & collect; 

•  changing work practices in the Distribution Centre, including introducing physically segregated shifts and 

increased physical distancing measures; 

•  moving all Store Support Office team members to remote working environments. 

The Company also introduced a paid COVID-19 leave policy, to provide team members who were unable to work 
due to self-isolation measures or the unanticipated closure of schools or childcare with paid leave. This policy 
provides paid leave to cover an affected team member for up to two weeks. The policy applies to full and part-time 
employees and casual employees. 

During the financial year, there was minimal impact in relation to the Company’s supply chain, with some short term 
delays experienced during March and April. Supplies of some consumables, such as nappies and baby wipes were 
more affected, with temporary shortages experienced in the second half. 

Refer to the Chairman and CEO’s Report on page 7 of this Annual Report for more information on the Company’s 
operations during the 2020 financial year.

2.5  Review of the Company’s financial performance
The full year statutory results for the 52 week period ended 28 June 2020 (FY19: 53 week period ended 30 June 
2019) are summarised below:

•  Total sales up 10.1% to $405.2 million, with comparable store sales growth of 4.9% for the year and 10.5% in the 

second half. Comparable store sales growth from bricks and mortar stores was 2.5% for the year and 7.6% in the 
second half;

•  Gross profit of $146.9 million up 14.3%;

•  Statutory net profit after tax (NPAT) of $10.0 million, a decrease of 14.3% on the prior year;

•  Statutory basic earnings per share (EPS) of 7.8 cents; and

•  Net cash of $13.3 million (versus net cash of $2.7 million at the end of FY2019).

In relation to the 2020 and 2019 financial years, the underlying operating results (pro forma earnings measures) are 
best demonstrated with the following exclusions or adjustments:

•  non-cash impact of employee equity incentive expenses: these are non-cash expenses whose primary economic 

impact is issued capital dilution if and when shares are issued;

•  business transformation project expenses: non-recurring project related expenses associated with significant 

one-off projects for business review, improvement, transformation and brand modernisation;

•  brand modernisation project: this project included a non-cash impairment of old store branding assets which are 

in the process of being replaced; 

• 

impairment of digital assets: the impairment of the carrying value of the Company's investment in its digital 
commerce technologies; and

•  pro forma earnings before interest, tax, depreciation and amortisation exclude the impact of AASB 16 lease 

accounting. 

The Directors consider that these adjustments are appropriate to better represent the underlying financial 
performance of the business and to facilitate comparisons with prior periods.

Baby Bunting Group Limited Annual Report 2020  31

On a pro forma basis, the FY2020 financial results were:

•  pro forma earnings before interest, tax, depreciation and amortisation (EBITDA) was $33.7 million, up 24.1% on the 

prior corresponding period;

•  pro forma gross margin was 36.2%;

•  pro forma NPAT of $19.3 million, up 34.1% on the prior corresponding period;

•  pro forma costs of doing business (CODB) (excluding the impact of AASB 16 lease accounting) were $113.2 million 
or 27.9% of sales, an increase of 40 basis points on the prior corresponding period (CODB of 27.5% of sales in 
FY2019).

A reconciliation between statutory and pro forma financial results is below.

Non-IFRS financial measures
The consolidated entity uses certain measures to manage and report on its business that are not recognised under 
Australian Accounting Standards. These measures are collectively referred to as “non-IFRS financial measures”. 
Non-IFRS financial measures are intended to supplement the measures calculated in accordance with Australian 
Accounting Standards and are not a substitute for those measures. Underlying statutory and pro forma results 
and non-IFRS financial measures are intended to provide shareholders additional information to enhance their 
understanding of the performance of the consolidated entity. Non-IFRS financial measures that are referred to in 
this report are as follows:

Non-IFRS financial measure

Definition

EBITDA

EBIT

Operating EBIT

Earnings before interest, tax, depreciation and amortisation expenses. Eliminates non-cash 
charges for depreciation and amortisation.

Earnings before interest and tax. EBIT eliminates the impact of the consolidated entity’s 
capital structure and historical tax position when assessing profitability.

Excludes the effects of interest revenue, finance costs, income tax and other non-operating 
costs. The CEO and Managing Director assesses the performance of the only operating 
segment (Australia) based on a measure of Operating EBIT.

Pro forma financial results
Pro forma financial results have been calculated to exclude the non-cash impact of employee equity incentive 
expenses, significant transformation project expenses, and the impairment of digital assets and the write-off of old 
branding assets. This has been done to more clearly represent the consolidated entity’s underlying earnings.

Year ended 28 June 2020
$’000

Statutory results 

Employee equity incentive expenses1,2 

Digital assets writedown3

Branding assets writedown4

Transformation project expenses5,6,7

Tax impact from pro forma adjustments

Pro forma results

Sales

405,173

-

-

-

-

-

405,173

NPAT

9,986

2,630

3,215

2,610

3,988

(3,138)

19,291

1.  Expense includes the non-cash cost amortisation of performance rights (LTI) on issue in the current reporting period ($1.978 million). 

2.  The Company issued 185,134 shares (284 shares per eligible employee) under its General Employee Share Plan in the current reporting period with 
no monetary consideration payable by participating eligible employees who each received approximately $1,000 worth of shares ($0.652 million).

3.  The Company recognised a non-cash impairment of $3.215 million to the carrying value of its investment in digital commerce technology assets. 

This arose from the decision (in May 2020) to move away from a monolithic e-commerce architecture to a headless digital architecture structure. 
This new structure will enable Baby Bunting to leverage best of breed applications to deliver a world class customer experience through its 
digital channels. 

4.  During the year the Company introduced its new corporate branding, our first major brand change in the Company’s 40 year history. As a result 

of this change, the Company recognised a non-cash impairment of $2.610 million to the carrying value of its old corporate branding. 

5.  The Company is currently undertaking a process of assessment and when necessary, replacement of its core information and merchandising 
technology systems. In FY20 the Company incurred ($1.266 million) non-capital costs associated with the implementation of a merchandise 
forecasting and replenishment system, order fulfilment systems and assessment of digital technology assets. The Company’s review of core 
systems will continue through FY21. 

32  Baby Bunting Group Limited Annual Report 2020

directors’ report6.  The Company incurred ($0.587 million) costs in relation to scoping and building a new loyalty program aimed at increasing engagement and 

lifetime spend of its customers. After further completion works, the new loyalty program is expected to be launched in FY21. 

7.  Other transformation project expenses ($2.135 million) include external consultant costs associated with the selection and establishment of a 
new National Distribution Centre ($0.160 million) which is expected to be completed in FY21, and project management and establishment costs 
($1.456 million) to deliver the transformation projects. The non-capital costs of external consultants associated with running the selection and 
planning for the integration of new systems into the business are significant, but one-off in nature and not related to the operation or financial 
performance of the business on a day-to-day basis.

The following table reconciles the statutory to pro forma financial results for the year ended 30 June 2019 (noting 
that this financial information has not been audited in accordance with Australian Auditing Standards):

Year ended 30 June 2019
$’000 Restated1

Statutory results

Employee equity expenses2,3 

Impact of week 534

Acquisition related expenses5

Project related expenses6,7,8

Tax impact from pro forma adjustments

Pro forma results

Sales

368,006

-

(5,674)

-

-

-

NPAT

11,646

2,227

93

248

540

(366)

362,332

14,388

1.  AASB 16 Leases. Refer to Note 2(x) in the Financial Report for the year ended 28 June 2020. The results have been restated to reflect the full 

retrospective adoption of new lease accounting standards. The impact was to reduce NPAT by $0.761 million.

2.  Expense reflects the cost amortisation of performance rights (LTI) granted and outstanding in the current reporting period.

3.  The Company issued 163,944 shares (297 shares per eligible employee) under its General Employee Share Plan in the current reporting period 

with no monetary consideration payable by participating eligible employees who each received approximately $750 worth of shares.

4.  FY19 was a 53 week retail financial year. Week 53 trading sales and expenses has been excluded to enable comparison to the FY20 full year 

financial period (52 weeks) and prior 52 week financial periods.

5.  The Company acquired four car seat installation businesses in FY19 – one in each of Victoria, New South Wales, Queensland and South Australia. 
These businesses previously provided car seat installation services to Baby Bunting on a fee per service basis. The costs identified relate to due 
diligence costs and integration costs of the acquisitions (but not the acquisition consideration) which were finalised during the last quarter of FY19.

6.  The Company undertook a process of assessment and, where necessary, replacement of its core information and merchandising technology 

systems. The non-capital costs of external consultants associated with running the selection and planning for the integration of new systems into 
the business are significant, but one-off in nature and not related to the operation or financial performance of the business on a day-to-day basis. 

7.  The Company receives over 1.5 million phone calls directly to its stores each year. A business review and improvement project was undertaken 
during FY19 for the purpose of better managing those calls and to improve customer service within stores. Costs were incurred with external 
consultants in relation to this project.

8.  In FY19 costs were incurred in relation to the Branding project.

Revenue
The FY2020 sales for the year ended 28 June 2020 of $405.2 million represented an increase of 11.8% on FY2019 
(on a 52 week basis). This sales growth was achieved through:

•  growth from existing stores;

•  growth in online sales;

•  growth from the opening of three new stores during FY2020;

•  the annualising benefit of six stores opened in FY2019, trading for a full financial year in FY2020.

Comparable store sales growth for the year was 4.9% up on the prior year. Comparable store sales growth is 
calculated having regard to the growth of stores that have been open for all of the prior financial year and includes 
click & collect sales fulfilled from the store. Stores not included in the comparable stores sales growth calculations 
in FY2020 were the three stores opened in FY2020 and the six stores opened in FY2019.

Sales from private label and exclusive products grew by 47.9% on the prior year, and were 36.5% of total sales in 
FY2020, up from 27.6% in FY2019. This growth has come from the support of key suppliers expanding the range of 
their products sold exclusively through Baby Bunting. Categories where exclusive product ranges have expanded 
significantly include prams and strollers, cots and furniture and car safety (ie car seats). In addition, Baby Bunting 
has expanded the products sold under its “4baby” private label as well as introducing a new private label for soft 
goods during the year “Bilbi”. 

Baby Bunting Group Limited Annual Report 2020  33

Online sales continued to see strong annual growth. Total online sales (including click & collect) grew 39.1% on the 
prior financial year and click & collect sales grew 63.8%. Online sales now represent 14.5% of total sales, up from 
11.8% in FY2019. Baby Bunting’s online channel and store networks are complementary. Online sales in a market 
catchment have consistently increased following the establishment of a Baby Bunting store in that area.

Expenses
Pro forma costs of doing business (CODB) expenses (excluding the impact of AASB 16 lease accounting) as a 
percentage of sales increased 40 basis points to be 27.9% of sales (27.5% of sales in FY2019). In FY2020, pro forma 
CODB expenses were $113.2 million, up 13.7% on the prior year pro forma CODB expenses of $99.5 million. The 
increase in business expenses was driven by:

•  six stores opened in FY2019 trading for a full financial year in FY2020;

•  three new stores opened in FY2020; 

•  the continued investment in the Support Office team, business processes and business systems to support 

the expanding store network and to improve the customer experience both in stores and online. Ensuring the 
business is appropriately sized for future growth continues to be a priority; 

•  costs associated with COVID-19 of $0.5 million were incurred in the second half of FY2020 arising from increased 

hygiene routines, customer communications, additional cleaning and personal protective equipment.

2.6  Review of the Company’s financial position
The Company finished the financial year in a net cash position of $13.3 million, a change of $10.6 million on the prior 
year net cash position of $2.7 million. This movement was driven by $49.8 million of cash generated from operations 
less the following significant cash outflows:

•  payment of $11.7 million in dividends, relating to the FY2019 final dividend of $6.5 million (paid on 13 September 

2019) and the FY2019 interim dividend of $5.3 million (paid on 13 March 2020);

• 

lease payments of $19.2 million in relation to the Company's retail store network, distribution centre, material 
handling equipment and motor vehicles for area management;

•  capital expenditure of $8.3 million in FY2020, including $1.3 million in branding assets and $1.1 million investment in 

core systems; and

•  cash outflows of $3.1 million relating to debt repayments. 

Maintaining appropriate inventory levels to fulfil customer needs continues to be a key focus of the business. In 
FY2020, inventory decreased by $3.1 million to be $65.1 million at the end of FY2020. The decrease was due to 
significant demand in the last two months of the financial year which resulted in the Company finishing the year 
being around $4 million below the expected finishing position for inventory. The three stores that opened in FY2020 
added approximately $2.4 million to the inventory total.

Dividends
The Board has determined to pay a final dividend of 6.4 cents per share fully franked. Together with the interim 
dividend of 4.1 cents per share, the total dividend to be paid in respect of FY2020 is 10.5 cents per share, equivalent 
to approximately 70% of the Company’s FY2020 pro forma NPAT. The dividend payment date for the final dividend is 
11 September 2020.

Impairment of digital commerce technologies
During the year, the Company recognised a non-cash impairment to the carrying value of its investment in digital 
commerce technologies of $3.2 million. This arose from the decision made in May 2020 to move away from a 
monolithic e-commerce architecture to a headless e-commerce architecture. 

During the course of FY2018 and FY2019, significant investments were made in a technology for a new website 
platform. This platform was launched in July 2019. The project experienced technical and stability issues which 
impacted the customer experience and constrained online sales growth for a period. In November 2019, the decision 
was made to roll-back to the former website platform to seek to remediate the issues with the new platform. Due to 
the extent of the issues associated with the platform the decision was made to discontinue further investments in 
the platform and to move to a headless e-commerce architecture. 

Expansion of bank facilities 
Shortly after the conclusion of the financial year, the Company expanded its banking facility provided by the National 
Australia Bank. The existing facility consisted of a $50 million Corporate Market Loan facility and a $8 million bank 
guarantee facility. The Corporate Market Loan facility has been increased to $70 million. The facility matures on 
31 July 2022 (unchanged). The additional facility was taken out to allow for greater capital flexibility given the 
Company's significant program of business transformation and investments projects as well as potential uncertainty 
associated with the ongoing impact of the COVID-19 pandemic. 

34  Baby Bunting Group Limited Annual Report 2020

directors’ report3.  Business strategies and future developments
The Company’s strategy has remained constant during the year and is focused on growing its market share and 
continuing to improve its execution and financial performance. 

This strategy has the following key elements:
3.1  Invest in digital to deliver the best possible retailing experience across channels and enable new business models
Baby Bunting has a multi-channel approach to grow market share. Baby Bunting’s goal is to create a seamless 
shopping experience across all channels. 

Investments in digital marketing and loyalty continue to be made to increase the utilisation of marketing automation 
and the Customer Relationship Management (CRM) system. During the year, digital marketing initiatives were 
expanded and more personalised electronic marketing campaigns were introduced. Additionally, further investments 
have been made in applications that will enable a better understanding of customer needs, through enhanced 
search functionality and product recommendations. These applications are expected to enhance customer 
experience online and ultimately to improve conversion rates. 

Continually improving online fulfilment is a key part of this strategy. Customers can transact online and have goods 
delivered directly or obtain the goods via click & collect, including contactless click & collect introduced during the 
second half of the year. 

The Company now has three store-based fulfilment hubs and has enabled store-based fulfilment of online orders at 
a number of other stores. These enable online orders to be fulfilled from selected stores supporting the long-term 
target of being able to fulfil 90% of online metro orders with a same day delivery service.

Shortly after the conclusion of the financial year, the Company launched deliveries to New Zealand consumers 
through its website. Consideration will be given to the learnings from this launch as part of an assessment with 
regards to the establishment of a New Zealand store network. 

The Company has developed a digital roadmap to facilitate the migration from its current e-commerce site in the 
next 12 months. The Company intends to move to a headless e-commerce architecture, which will enable Baby 
Bunting to leverage best of breed applications to deliver a world class customer experience through the digital 
channel. 

3.2   Investment to grow market share from Baby Bunting’s core business, including the roll out of new stores and 

formats, enhanced fulfilment, and new services to existing customers 

Baby Bunting’s key strategies to grow market share from its core business include:

• 

improving customer experience. In this regard, Baby Bunting aims to be the leading place for parents and parents-
to-be to come to for an extensive product range and great service, advice and guidance. Customers have the 
opportunity to give feedback via a Net Promoter Score (NPS) following each transaction. At the end of the year, 
NPS was 81.

•  performing targeted and effective marketing campaigns. In conjunction with implementing a CRM system, the 
Company has also introduced marketing automation software. This has assisted to create new personalised 
marketing programs for customers, having regard to customer preferences and product affinities, all leading to 
improvements in customer experience and engagement with the brand.

• 

leveraging the store network to grow the services offered to customers. In FY2020, Baby Bunting’s national 
car seat installation business has been consolidated under a single brand – Baby On Board. The Company has 
also recently commenced car seat hire services. Over time, the Company intends to expand into more services 
for customers.

Growth from existing stores
The Company’s stores historically take an average of four years to mature and generally have stronger comparable 
store sales growth in the first four years of operation. As a result, the maturity of newer stores should support 
further growth in comparable store sales. As at the report date, the Company’s store network includes a significant 
proportion of “immature” stores, with 25% of stores less than three years old.

The Company’s click & collect service is a key feature and click & collect sales grew 63.8% during the year. Click & 
collect sales are fulfilled in store, providing very convenient fulfilment times for customers.

Baby Bunting Group Limited Annual Report 2020  35

Store network plan
Growing market share through the roll out of new stores is a key part of the Company’s growth strategy. 

The Company has revised its store network plan. The Company is now looking to continue to grow its network of 
stores to over 100 stores (an increase from its previous network plan of over 80 stores). The Company plans to 
open four to eight new stores per year. 

This long-term network plan is predicated on the availability of suitable store locations that meet Baby Bunting’s 
rigorous return on investment hurdles. In assessing potential new stores, regard is had to site factors, the 
demographic profile of the target catchment, existing market share and the estimated effect of any sales re-
direction on existing Baby Bunting stores. 

In pursuing this network plan, regard is also had to anticipated changes in future consumer behaviour and retail 
trends. Some parts of the Australian retail market have experienced significant challenges because of changes 
to the way consumers shop. Traditionally, Baby Bunting’s bricks and mortar stores and its online store have been 
complementary. That is, online sales in a catchment without a store, increase following the opening of a Baby Bunting 
store in that same catchment. 

Baby Bunting has developed three store formats, being its large format destination store model, its regional store 
model and the shopping centre store model. In the future, the Company may also consider store formats that enable 
it to meet the needs of parents in areas such as CBD and inner-city locations. 

During the financial year ahead, Baby Bunting will open new stores at Knox Westfield (Vic), Castle Towers (NSW) and 
Belconnen (ACT) and expects to open a total of between 4 and 6 new stores in that year. 

3.3   Growth from new markets leveraging Baby Bunting’s core competencies and data into adjacent categories, entering 

new geographies and expanding the value chain

The Company’s core competencies include, among other things, large format retailing, merchandising, baby and 
maternity products, operating a network at scale and private label and product-led retailing. The Company also has 
an expanding range of insights about baby goods consumers. 

In the longer term, Baby Bunting may look to explore opportunities to grow its market share through entering 
new geographies. Opportunities might also exist to apply Baby Bunting’s skills in adjacent retail categories, where 
the ability to leverage existing insights into the current customers could greatly expand the potential market 
opportunities. 

While the immediate focus is on growing market share from Baby Bunting’s core business, consideration will be given 
to exploring opportunities that will provide growth in future periods. 

3.4   Profit margin improvement by increasing scale, developing private label and exclusive products and leveraging 

infrastructure to reduce the cost of doing business

The Company improved its pro forma EBITDA margin from 7.5% in FY2019 to 8.3%. Full year pro forma gross margin 
was 36.2% an improvement of 120 basis points from the prior year. The pro forma cost of doing business increased 
by 40 basis points in FY2020.

A key driver to grow margin improvement is the growth in private label and exclusive product offerings. The 
Company offers private label products in strollers, change tables, manchester, babywear, portacots, plastics, toys, 
consumables and highchair categories. While gross profit margin on private label and exclusive products varies by 
product, the Company believes that increased sales in these categories will continue to facilitate further margin 
improvement in future periods. 

During the year, private label and exclusive products grew to represent 36.5% of sales, an increase of 47.9% over 
the previous year. This was largely driven by the support of key suppliers expanding the range of their products sold 
exclusively through Baby Bunting. 

The Company also launched an additional private label brand in soft goods, known as “Bilbi”. Plans are underway to 
launch private label brands in hard goods during the next financial year. 

Investments were made in FY2020 in deploying a merchandise demand planning and replenishment system into 
all stores. In FY2021, work will continue on a new merchandise financial forecasting system. These projects are 
transforming the way in which the Company forecasts, plans merchandise and replenishes stores. This is expected 
to deliver significant benefits for the business through improved availability of stock, reduced excess inventory and 
reduced administrative effort.

Another element of the Company’s strategy for profit margin improvement is to invest further in the Company’s 
Distribution Centre and supply chain. The Company has committed to a 12 year lease for a new 22,000 square metre 
distribution centre, located approximately 1.5 kilometres from its current Distribution Centre in Dandenong South. 

36  Baby Bunting Group Limited Annual Report 2020

directors’ reportIt is expected this new facility will be in operation in the second half of FY2021. The Store Support Office will also 
relocate to the new facilities. By expanding the Distribution Centre, Baby Bunting will be able to support its growing 
store network and online store and also improve the efficiency and flow of product from source to customer. 

In addition, the use of store-based fulfilment hubs will continue to play a critical role in facilitating prompt delivery of 
online orders. 

Other areas of focus continue to be upgrades of selected store elements and store refurbishments.

Further information on likely developments in the Company’s operations and the expected results of those 
operations has not been included in this Directors’ Report. The Directors believe that the disclosure of such 
information, including certain business strategies, projects, and prospects would be likely to result in unreasonable 
prejudice to the Company’s interests.

4.  Key risks and uncertainties 
The Company’s strategies take into account the expected operating and retail market conditions, together with 
general economic conditions, which are inherently uncertain.

4.1  COVID-19 pandemic
During the second half of the financial year, the emergence of the COVID-19 pandemic has given rise to significant 
uncertainties for the Company and its operations. Australian governments introduced extensive public health 
measures to meet the dangers posed by the COVID-19 pandemic. While the public health danger persists, the 
potential for ongoing public health measures, or the introduction of additional public health measures, remains. 

The COVID-19 pandemic raises issues across a number of aspects of the Company’s operations. To date these risks 
have been addressed through business continuity planning and rapid operational changes. In the absence of a vaccine 
or effective treatment for COVID-19, uncertainty remains about the ongoing effects of the COVID-19 pandemic on the 
Company’s operations over the coming periods. The risk exists that public health restrictions could be introduced which 
significantly curtail the Company's ability to operate its stores in an area or a number of areas. If these restrictions affect 
a number of the Company's stores and/or extend for a significant period of time, the Company's sales could reduce and 
its costs of operating could increase, with the effect that its financial performance could be adversely affected. 

Specific matters and risks that arose during the last financial year include:
•  health and safety risks for team members and customers: Baby Bunting operates a network of stores throughout 
Australia. The risk exists for the transmission of COVID-19 infection from people interacting in stores. To address 
this risk, operational requirements have been introduced into stores, including expanded cleaning regimes, hand 
sanitising, physical distancing measures, the temporary closure of some features of stores (eg parents rooms) 
and encouraging cash-less payments. 

Given the large format of the Company’s stores, all stores were able to continue to operate during FY2020 within 
the scope of the social distancing requirements imposed by Australian governments. Nevertheless, limits on 
customer numbers within stores (and within parts of stores) were introduced. 

The risk exists that a Baby Bunting store may need to close temporarily if one or more team members test 
positive to COVID-19. The Company has developed plans to respond to that event and believes it can continue 
to provide goods and services to customers in the affected area through other nearby stores or its online store. 

•  operational changes: The Company introduced additional measures to ensure parents and parents-to-be could 
continue to obtain the essential products they require without coming into stores. Contactless click & collect 
enabled customers to collect goods from stores with minimal contact with team members. The Helping Hand 
service was introduced to provide store-based telephone assisted shopping for customers. Baby Bunting’s online 
store also ensured customers could continue to purchase goods. To support the ongoing operations of the online 
store, Baby Bunting expanded its online fulfilment capacity (through expanding the number of fulfilment hubs and 
stores) and it also temporarily introduced additional shifts in its online team to meet increased demand. 

•  risks associated with the supply chain: Events like the COVID-19 pandemic have the potential to adversely affect Baby 
Bunting’s supply chains and disrupt the supply of stock from offshore suppliers. To manage this risk, Baby Bunting 
seeks to hold stock at its Distribution Centre as well at third party logistics depots around Australia. Ultimately, during 
the initial phase of the COVID-19 pandemic there was minimal impact on supply of most of Baby Bunting’s products, 
other than in certain categories of consumables (eg nappies, baby wipes) that were affected by panic-buying.

The Company operates a single Distribution Centre at Dandenong South. Contingency plans have been developed to 
address the risk of a localised government lock-down (or some other COVID-19 event) affecting operations at the 
Distribution Centre, which include altering supply chains and re-directing stock. However, if the Distribution Centre 
(which includes the principal part of the Company’s online fulfilment operations) is unable to operate for an extended 
period of time, and alternative arrangements could not be implemented, that event would have a material adverse 
effect on the Company’s financial performance. 

Baby Bunting Group Limited Annual Report 2020  37

Risks also exist in relation to outbound order fulfiment. Online orders are delivered to customers via parcel and 
courier service providers. Disruptions to those services can cause delays in delivery times of goods to consumers. 
To the extent that the delays are extensive or ongoing, the experience for consumers will be adversely affected. 
Accordingly, there is a risk that customer sentiment and the Company's financial performance could be 
adversely affected. 

•  external economic risks: The public health measures have had a significant effect on many parts of the Australian 
community. While governments have provided economic support and stimulus measures, the risk exists that retail 
conditions and the general economic environment are substantially reduced throughout FY2021 and beyond. A 
deterioration in consumer confidence generally may cause consumers to reduce the size or extent of purchases 
with the Company, which could have an adverse effect on sales and the Company’s financial performance. 

Refer to page 16 of the Annual Report for more information on the Company’s response to the COVID-19 pandemic. 

4.2  Other key risks 
The Company has a structured risk management framework and internal control systems in place to manage material 
risks (see page 27 for further information on the Company’s risk management framework). In addition to the risks 
associated with the COVID-19 pandemic noted above, some of the other key risks and uncertainties that may have 
an effect on the Company’s ability to execute its business strategies and the Company’s future growth prospects 
and how the Company manages these risks are set out below.

Competitive and digital disruption risks 
The Company faces competition from specialty retailers as well as department stores, discount department stores 
and online only retailers. International online retailers and market places operating in Australia are also sources 
of current and future competition. Second hand or buy, swap, sell markets, which facilitate the exchange of used 
baby goods, are also a source of competition for the Company. In addition, direct to consumer operators (without 
a physical store network) compete with the Company in specific product categories. Competition is based on a 
variety of factors including price, merchandise range, advertising, store location, store presentation, product 
presentation, new store roll-out and customer service. The Company seeks to address competitive risks by focusing 
on providing customers with low prices, every day. In addition, the Company is focused on providing an excellent 
customer experience – regardless of whether the customer is visiting a Baby Bunting physical store or the online 
store. Product differentiation through exclusive access to key brands is a strategy to mitigate this risk. Elements of 
this experience include quality advice, high service levels and a very wide product range.

External economic risks
Although the purchase of baby goods may be considered less discretionary compared with other consumer 
goods categories, Baby Bunting’s performance is sensitive to the current state of, and future changes in, the 
retail environment and general economic conditions in Australia. As noted above in relation to COVID-19 risks, a 
deterioration in consumer confidence generally may cause consumers to reduce the size or extent of purchases 
with the Company, which could have an adverse effect on sales and the Company’s financial performance. 

Property and operational risks
The Company’s new store roll-out strategy depends upon securing properties that meet the Company’s rigorous 
selection criteria, at financially viable rents. A failure to secure appropriate sites could impact the Company’s 
financial performance and position. As the Company’s stores are leased the ability to continue in a store is subject 
to negotiation at the end of each lease term. The Company actively manages its property portfolio to ensure 
appropriate sites continue to be available for its stores.

The Company’s supply chain is important to ensuring that products are available in-store and online for customers. 
The key risks associated with Baby Bunting’s supply chain include events of global significance that disrupt global 
supply chains, operational disruption due to catastrophic events such as fire or flood, delays in product delivery or 
complete failure to receive products ordered. Poor supply chain management could adversely affect the Company’s 
financial performance and customers’ experience of shopping with Baby Bunting. The Company continues to focus 
on logistics and technology initiatives to ensure that this risk is managed appropriately, these include the use of 
third party logistics facilities to carry inventory outside of the Company’s Distribution Centre.

An element of the Company’s strategy involves growing its private label and exclusive product offerings. The ability 
of the Company to continue to offer exclusive products depends upon the relationships it has with suppliers. Any 
deterioration of those relationships could adversely impact the Company’s ability to supply exclusive products 
or, more generally, to successfully provide customers with a wide range of products at competitive prices. The 
Company continues to invest in its merchandising team to continue to ensure that it is appropriately managing 
relationships with its suppliers.

38  Baby Bunting Group Limited Annual Report 2020

directors’ reportCompliance risks
Baby Bunting is subject to government laws and regulations, including competition and consumer laws and trade, 
taxation and workplace health and safety laws.

Many of the products sold in Baby Bunting’s stores or online must comply with Australian mandatory product safety 
standards. In addition, products Baby Bunting sells must comply with general product safety requirements under 
Australian law and also meet the expectations of our consumers. Failure to do so may require the Company to, 
among other things, undertake a recall of products or other actions. This may adversely affect the Company’s 
reputation and performance and result in significant financial penalties. The Company has procedures to assess 
compliance issues of the products that it supplies, as well as procedures to respond to and investigate reports 
of product safety incidents that it receives. Investments in the Company’s quality assurance and compliance team 
continue to ensure that product compliance remains a key focus. The Company also engages an external compliance 
advisory company that performs periodic audits of product compliance as well as providing training and advice on 
particular compliance matters.

Workplace and people management risks
Workplace health and safety is a priority at Baby Bunting. Failure to manage health and safety risks could have a 
negative effect on the Company’s reputation and performance. The Company has a Safety Management System, 
which includes a Health, Safety and Injury Management Policy, with the aim of identifying and assessing workplace 
health and safety risks as well as educating employees in stores, at the Support Office and at the Distribution 
Centre about safe ways of working.

The Company’s future performance depends to a significant degree on its key personnel, and its ability to attract 
and retain experienced and high performing personnel. The Company’s remuneration policies and practices seek 
to ensure that executives and managers are provided with appropriate incentives and rewards to support their 
retention. In addition, the Company continues to make investments in training and development to further expand 
the skills of the Company’s employees.

Technology and information risks
In common with other retailers, the Company faces a range of cyber risks. This is a broad concept and encompasses 
a variety of risks that use or impact computer systems and that can result in unauthorised access or disclosure of 
information held by the Company (including the personal information of our customers), the commission of frauds or 
thefts, or the disruption of normal business operations.

The Company relies on its IT systems, retail point of sale and inventory management systems, networks and backup 
systems, and those of its external service providers, such as communication carriers and data providers, to process 
transactions (including online transactions), manage inventory, report financial results and manage its business. A 
malfunction of IT systems or a cybersecurity violation, could adversely impact Baby Bunting’s ability to trade and to 
meet the needs of its customers.

The Company has a continuing focus on IT systems and security, with the aim of ensuring that the IT systems are 
available to support the Company’s operations and that steps are being taken to protect against adverse IT and 
cyber related events. IT infrastructure and data assets have been migrated to an external data centre and the 
Company remains focused on constantly improving its ability to prepare and respond to a cyber attack or other 
adverse event.

The Company also has systems and processes in place designed to appropriately use and secure our customers’ 
personal information. Unauthorised disclosure of, or unauthorised access to, personal information under the control 
of the Company could have an adverse effect on the Company’s reputation and ultimately the Company’s financial 
performance.

Business transformation risks
The Company has a plan to continue making investments in new technology systems, including its e-commerce 
platform, some core system enhancements and other technology projects. The Company is also undertaking a range 
of business transformation projects. 

A failure to implement technology changes effectively or to manage and complete projects successfully could have 
an adverse effect on the Company’s financial performance where new technology or projects cost more, take 
more time to implement and/or fail to achieve anticipated business benefits. In addition, a failure in the Company’s 
technology systems could have an adverse impact on consumers’ experience with Baby Bunting. The Company seeks 
to manage this risk through appropriate project management and resourcing.

Baby Bunting Group Limited Annual Report 2020  39

5.  Significant changes in the state of affairs in FY2020
There were no significant changes in the state of affairs of the Group during the financial year.

6.  Matters subsequent to the end of the financial year
Apart from the determination to pay a final dividend in respect of the financial year ended 28 June 2020, no matter 
or circumstance has arisen since the end of the financial year which has not been dealt with in this Directors’ Report 
or the Financial Report, and which has significantly affected, or may significantly affect:

•  the Company’s operations in future financial years;

•  the results of those operations in future financial years; or

•  the Company’s state of affairs in future financial years.

7.  Dividends
The following dividends have been paid to shareholders during the financial year:

Dividend

Final dividend in respect of the financial year ended 30 June 2019 (5.1 cents per share fully franked)

Interim dividend in respect of the half year ended 29 December 2019 (4.1 cents per share fully franked)

$’000

6,448

5,260

The Board has determined to pay a final dividend in respect of the financial year ended 28 June 2020 of 6.4 cents 
per share.

This dividend is franked to 100% at the 30% corporate income tax rate. The record date for this final dividend is 
28 August 2020 and the dividend payment date is 11 September 2020. The final dividend of 6.4 cents per share, 
when combined with the interim dividend of 4.1 cents per share, represents a payout ratio of approximately 70% of 
the full year pro forma NPAT.

8.  Directors
The following persons were Directors of the Company during the financial period and/or up to the date of this 
Directors’ Report:

Director

Position

Ian Cornell

Chairman (from 21 November 2016)

Matt Spencer

CEO and Managing Director

Gary Levin

Non-executive Director

Melanie Wilson

Non-executive Director

Donna Player

Non-executive Director

Gary Kent

Non-executive Director

Date appointed

1 January 2015

23 April 2012*

25 August 2014

15 February 2016

16 January 2017

12 December 2018

Date retired

-

-

-

-

-

-

* Matt Spencer joined the Company in February 2012 as CEO. He was appointed a Director on 23 April 2012.

Details of the qualifications, experience and special responsibilities of each current director are set out on pages 18 
and 19 of the Annual Report.

40  Baby Bunting Group Limited Annual Report 2020

directors’ report9.  Meetings of Directors and Board Committees
The number of meetings of the Board and each Board Committee held during the period ended 28 June 2020 are 
set out below. All directors are invited to attend Board Committee meetings and most Board Committee meetings 
are attended by all directors. However, only attendance by directors who are members of the relevant Board 
Committee is shown in the table below.

During the financial year, the Board established an additional Board Committee with authority to consider matters 
in relation to the Company’s response to the COVID-19 pandemic. The COVID-19 Response Committee meet on 
short notice throughout March, April and May 2020 outside of the regular Board meeting schedule. It was part 
of the governance arrangements put in place to monitor and, where necessary, approve matters in relation to 
management’s response to the COVID-19 pandemic. 

Director

Ian Cornell

Matt Spencer

Gary Levin 

Melanie Wilson

Donna Player

Gary Kent

Meetings of
directors

Audit and Risk
Committee

Remuneration and 
Nomination Committee

COVID-19 Response 
Committee

Attended

Held

Attended

Held

Attended

Held

Attended

Held

11

11

11

11

11

11

11

11

11

11

11

11

5

5

5

5

5

5

5

5

5

5

5

5

5

5

5

5

5

4

5

5

5

5

5

5

Attended = Number of meetings attended by the director.

Held = Number of meetings held during the time the director held office or was a member of the committee during the year.

10.  Directors’ relevant interest in shares 
The following table sets out the relevant interests that each director has in the Company’s ordinary shares or other 
securities as at the date of this Directors’ Report.

Director

Ian Cornell

Matt Spencer

Gary Levin

Melanie Wilson

Donna Player

Gary Kent

Ordinary 
shares

Performance 
Rights

900,000

nil

1,365,970

1,650,019

200,000

20,000

36,000

20,000

nil

nil

nil

nil

11.  Company secretaries 
Corey Lewis is the Group Legal Counsel and Company Secretary. He commenced employment with the Company in 
February 2016 and was appointed company secretary in March 2016. Before joining Baby Bunting, Corey worked as 
a corporate lawyer at a national law firm. He holds a Bachelor of Laws (Honours) and a Bachelor of Arts. He is also a 
graduate of the Australian Institute of Company Directors.

Darin Hoekman, the Company’s Chief Financial Officer, is also a company secretary having been appointed in January 
2014. Darin is a Chartered Accountant and holds a Bachelor of Commerce.

Baby Bunting Group Limited Annual Report 2020  41

12.  Details of performance rights
The CEO and Managing Director was the only Director eligible to participate in the Company’s long term incentive 
plan (LTI Plan). Further details of the LTI Plan are set out on pages 49 to 54 of the Remuneration Report. Each 
performance right entitles the holder to receive one fully paid share in the Company, subject to the satisfaction of 
the applicable performance conditions.

During the financial year, the Company granted 2,311,000 performance rights under the LTI Plan. In addition, 938,103 
performance rights vested and were exercised and 533,740 performance rights were forfeited  in accordance with 
the rules of the LTI Plan. At the end of the year, 2,710,334 EPS Rights provided under the FY2016 to FY2020 grant 
lapsed as the EPS CAGR performance condition was not met. 

All of the performance rights granted during the financial year are subject to performance conditions (see pages 49 
to 51 of the Remuneration Report for more details).

Performance right event

Opening balance (1 July 2019)

Vesting of rights (25 October 2019)

Grant of rights under the LTI Plan – FY2019 to FY2022 award (25 October 2019)

Forfeiture of rights (22 November 2019)

Lapse of EPS Rights granted the FY2016 to FY2020 award (28 June 2020)

Closing balance

Issue price

n/a

nil

n/a

n/a

Number of 
performance 
rights

8,775,557

(938,103)

2,311,000

(533,740)

(2,710,334)

6,904,380

13.  Details of options
There are no options over shares on issue as at the date of this Directors’ Report and no shares were issued during 
the year as a result of the exercise of options.

14.  Remuneration Report
The Remuneration Report, which forms part of this Directors’ Report, is presented separately from page 44.

15.  Indemnification and insurance of directors and officers and the auditor
Under the Company’s Constitution, to the fullest extent permitted by law, the Company must indemnify every officer 
of the Company and its wholly-owned subsidiaries, and may indemnify its auditor against any liability incurred as such 
an officer or auditor to a person (other than the Company or a related body corporate).

The Company has entered into a deed of access, indemnity and insurance with each Non-executive Director and 
the CEO and Managing Director which confirms each person’s right of access to certain books and records of the 
Company while they are a Director and after they cease to be a Director. The deed also requires the Company to 
provide an indemnity for liability incurred as an officer of the Company and its subsidiaries, to the maximum extent 
permitted by law.

The Constitution also allows the Company to enter into and pay premiums on contracts of insurance, insuring any 
liability incurred by a current or former Director and officer of the Company. The deed of access, indemnity and 
insurance requires the Company to use its best endeavours to maintain an insurance policy, which insures the 
Director against liability as a Director and officer of the Company from the date of the deed until the date which is 
seven years after the Director ceases to hold office as a Director.

During the financial year, the Company paid insurance premiums for a directors’ and officers’ liability insurance 
contract that provides cover for the current and former directors, secretaries, executive officers and officers of 
the Company and its subsidiaries. The Directors have not included details of the nature of the liabilities covered in 
this contract or the amount of the premium paid, as disclosure is prohibited under the terms of the contract.

To the extent permitted by law, the Company has agreed to indemnify its auditors, Ernst & Young, as part of the 
terms of its audit engagement agreement against claims by third parties arising from the audit (for an unspecified 
amount). No payment has been made to indemnify Ernst & Young during or since the financial year.

42  Baby Bunting Group Limited Annual Report 2020

directors’ report16.  Proceedings on behalf of the Company
No proceedings have been brought or intervened in on behalf of the Company with the leave of the court under 
section 237 of the Corporations Act. No person has applied to the court under section 237 of the Corporations Act 
for leave to bring proceedings on behalf of the Company, or to intervene in any proceedings to which the Company 
is a party.

17.  Environmental regulation
The Company is not involved in activities that have a marked influence on the environment within its area of 
operation. As such, the Directors do not consider that the Company’s operations are subject to any particular and 
significant environmental regulation in Australia.

18.  Non-audit services
The Company may decide to employ its external auditor on assignments additional to its statutory audit duties where 
the auditor’s expertise and experience with the Company are important.

Details of the amounts paid or payable to the auditor (Ernst & Young) for audit and assurance services ($167,300) 
(FY2019: $115,500) and for non-audit services ($73,355) (FY2019: $45,100) provided during the year are set out in 
the Financial Statements (at Note 31). The major element of non-audit services during the year related to taxation 
services and remuneration advisory services in connection with an executive remuneration review undertaken by 
the Remuneration & Nomination Committee (see page 45 of the Remuneration Report).

The Board has considered the position and in accordance with advice received from the Audit and Risk Committee, 
is satisfied that the provision of non-audit services is compatible with the general standard of independence 
imposed on auditors by the Corporations Act. The Directors are satisfied that the provision of non-audit services 
by the auditor did not compromise the auditor independence requirements of the Corporations Act for the 
following reasons:

•  all non-audit services have been reviewed by the Audit and Risk Committee to ensure that they do not impact on 

the impartiality and objectivity of the auditor; and

•  none of the services undermine the general principles relating to auditor independence as set out in APES 110 

Code of Ethics for Professional Accountants.

19.  Auditor’s Independence Declaration
A copy of the auditor’s independence declaration as required under section 307C of the Corporations Act is 
attached to this Directors’ Report on page 59.

20.  Rounding of amounts
The Company has taken advantage of ASIC Corporations (Rounding in Financial/Directors’ Reports) Instrument 
2016/191 relating to the “rounding off” of amounts in the Directors’ Report and Financial Statements. Amounts in 
these reports have been rounded off in accordance with that instrument to the nearest thousand dollars, or in 
certain cases, to the nearest dollar.

The Directors’ Report is made in accordance with a resolution of Directors. 

On behalf of the Directors

Ian Cornell
Chairman 

Melbourne:  14 August 2020

Baby Bunting Group Limited Annual Report 2020  43

remuneration report

The Remuneration Report sets out remuneration information for the Company’s Non-executive Directors and other 
key management personnel (disclosed executives) for the year ended 28 June 2020.

The information provided in this Remuneration Report has been audited as required by section 308(3C) of the 
Corporations Act 2001.

1.  Key management personnel 
The Company’s key management personnel are its Non-executive Directors and those executives who have been 
identified as having the greatest authority for planning, directing and controlling the activities of the Group.

Non-executive Directors

Ian Cornell

Gary Levin 

Melanie Wilson 

Donna Player 

Gary Kent 

Disclosed executives

Matt Spencer

Darin Hoekman

Non-executive Chairman

Non-executive Director

Non-executive Director

Non-executive Director

Non-executive Director 

CEO and Managing Director

Chief Financial Officer 

2.  Remuneration governance 
Ultimately, the Board is responsible for the Company’s remuneration policy and practices. To assist the Board with 
this, it has established the Remuneration and Nomination Committee (Committee). The Committee’s role is to 
review and make recommendations to the Board on remuneration policies and practices and to ensure that the 
remuneration policies and practices are consistent with the strategic goal of the Board to build and deliver value to 
shareholders over the long term.

A copy of the Committee’s Charter is available at babybunting.com.au/investor. It sets out further details of the 
Committee’s specific responsibilities and functions.

Details of the composition of the Committee and the meetings held during the year are set out on page 41 of the 
Directors’ Report.

3.  Key developments during FY2020 and future changes
3.1  Remuneration outcomes for FY2020
FY2016 to FY2020 performance rights 
On 25 October 2019, the Company issued a total of 938,103 ordinary shares to eligible participants in the Company’s 
Long Term Incentive Plan upon partial vesting of the TSR Rights that had been provided under the FY2016 to FY2020 
grant. These rights vested following satisfaction of the TSR compound annual growth performance hurdle; the 
compound annual growth rate of the Company’s total shareholder return in the period from its 2015 IPO to the end 
of the 2019 VWAP period (ie 1 July 2019 to 30 September 2019) was 24.3% (including dividends reinvested). 

This reflected the significant growth that has been achieved in shareholder returns in the period from the IPO to 
late 2019. 

At the end of the year, the compound annual growth rate of EPS over the period from FY2016 to FY2020 did 
not achieve the minimum growth rate of 15%, being the level at which vesting can commence. Accordingly, 
2,710,334 performance rights lapsed. 

See section 5.3.3 below for further details.

Grant of performance rights following the 2019 AGM
Following shareholder approval at the 2019 AGM, the Company granted the CEO & Managing Director, 
533,000 performance rights under the FY2019 to FY2022 grant. Approval for the grant was obtained under ASX 
Listing Rule 10.14. An additional 1,778,000 performance rights were granted on the same terms to seven other 
executives participating in the Company’s Long Term Incentive Plan.

Details of the terms and conditions of this grant are contained in section 5.3.1 below.

44  Baby Bunting Group Limited Annual Report 2020

Employee Share Plan Gift Offer
The Company conducted its 5th Employee Share Plan Gift Offer in October 2019 and provided over 650 team 
members $1,000 of Baby Bunting shares. The Company has operated this gift share program for each year since its 
IPO in 2015. See Section 5.4 below.

3.2  Review of Executive Remuneration 
During the 2020 financial year, the Board, acting through the Committee, undertook a review of the Company’s 
executive remuneration practices. This included considering the strategy and principles by which the employees of 
the Company are remunerated. The Committee considered the mix of fixed remuneration and short – and long-term 
incentives. The focus of the review was to ensure the Company’s remuneration is aligned to shareholders’ interests, 
drives performance and accountability and supports the Company’s growth strategy. 

The Committee engaged remuneration specialists at Ernst & Young to assist by undertaking remuneration 
benchmarking exercises and comparing certain elements of the Company’s at-risk remuneration with comparable 
and larger ASX-listed companies. Ernst & Young did not provide any remuneration recommendations. 

The Committee has recommended a number of changes which are being implemented to the Company’s 
remuneration practices, including:

•  seeking to adjust, over time, the mix of executive remuneration to reduce the proportion of “at-risk” 

remuneration represented by long term incentives. This will be achieved by gradually reducing the number of 
rights granted annually to executives participating in the Company’s Long Term Incentive Plan;

•  reducing, over time, the proportion of performance rights outstanding relative to the Company’s total issued 

capital. During FY2019, the number of rights outstanding was equivalent to approximately 7.5% of the Company's 
issued capital. At the end of FY2020, the number of rights outstanding reduced to approximately 5.4% of the 
Company’s issued capital1. The Board intends to make further grants of performance rights in FY2021 (see 
below) and in future years. However, the total number of rights provided in those grants will reduce so that the 
proportion of outstanding rights to issued capital is expected to be around 5%.

The Board’s remuneration philosophy continues to favour a smaller proportion of fixed remuneration (relative 
to comparable ASX companies) and a larger proportion of “at-risk” remuneration. However, with the changes 
noted above, the proportions are expected to gradually shift over time. Nevertheless, there will continue to 
be a strong emphasis on “at-risk” remuneration to drive performance that supports and is linked to achieving 
sustainable growth. 

3.3  Other changes to the Company’s remuneration practices 
The following changes have been made to the Company’s remuneration practices: 
•  Change to the calculation of EPS for EPS Rights vesting: The Board has adjusted the way it assesses whether EPS 
Rights have vested at the end of a relevant performance period. (No EPS Rights have vested during the period of 
the operation of the Long Term Incentive Plan.) 

For future years, whether an EPS growth hurdle has been met will have regard to the number of shares that are 
to be newly issued upon vesting of the EPS Rights. This will have the effect of taking into account any dilution 
impact at the time of vesting. While slightly reducing the number of EPS Rights that would otherwise vest, the 
Board considers this approach preferable as it reflects the dilution impact to shareholders arising where new 
shares are issued. 

•  Malus and clawback: Malus and clawback provisions have been incorporated into the terms of the proposed 

FY2020 to FY2023 grant under the Company’s Long Term Incentive Plan. These principles will be included in all 
future long term incentive awards. 

•  No retention rights awarded: No retention rights were awarded during FY2020. As noted in the 2019 

Remuneration Report, the award of retention rights during FY2019 was a one-off event undertaken in response 
to specific market conditions. It is not intended to be repeated. 

•  Changes to the timing of awards: There was only one grant of performance rights during the year, being the 

FY2019 to FY2022 grant. Newly hired executives will participate in the Company’s Long Term Incentive Plan only 
when they are in their role at the time the relevant grant is made. 

•  Additional Remuneration Report disclosures: This Remuneration Report contains additional disclosures 

on the EBIT targets and specific additional targets that applied for the FY2020 short term incentive plan. 
See section 5.2 below. 

1  2,710,334 EPS Rights lapsed at the end of the year as the relevant EPS growth hurdle was not achieved. Whether the remaining 1,525,380 TSR 

Rights vest will only be known in October 2020 following the conclusion of the 3 month VWAP period ending 30 September 2020.

Baby Bunting Group Limited Annual Report 2020  45

3.4  Remuneration changes for FY2021
In addition to the developments described above, for the financial year ahead, the Board has made the following 
determinations:
•  FY2021 STI plan: the FY2021 short term incentive plan will operate broadly along the same lines as the STI plan in 

FY2020, noting: 

–  the potential payment at “threshold” performance will be increased to 30% of a participant’s base 

remuneration (an increase from 25%); and

–  a cap will be imposed on the maximum amount of STI payments available to an eligible executive; the cap will be 

60% of the executive’s base remuneration.

Details of the specific performance criteria for the FY2021 short term incentive plan selected by the Board will be 
disclosed in the 2021 Remuneration Report. 

•  Long term incentive plan – FY2020 to FY2023 grant: the Board intends to grant the CEO & Managing Director 
480,000 performance rights, subject to approval by shareholders at the 2020 AGM. In addition, a further 
11 executives will participate in the proposed grant. Generally, the terms of the grant are similar to the grant 
made last year (the FY2019 to FY2022 grant – see section 5.3.1 below). Half of the rights will be subject to an 
EPS CAGR performance condition and the other half will be subject to a TSR CAGR performance condition. 
These performance conditions will be measured over a 3 year period. There will be no retesting. 

4.  Relationship between remuneration and the Company’s performance
The following table shows key performance indicators for the Company over the last five years.

EBITDA (statutory) $’000

Net profit after tax (statutory) $’000

Net profit after tax (pro forma) $’000

Dividends per share – ordinary (cents)

Dividends per share – special (cents)

Basic earnings per share (cents) (statutory) 

Earnings per share (cents) (pro forma)

2016

15,743

8,334

10,627

6.3

15.0

7.0

8.4

2017

22,138

12,247

12,957

7.2

-

9.7

10.3

2018

17,549

8,686

9,607

5.3

-

6.9

7.6

2019 
Restated1

46,281

11,646

14,388

8.4

-

9.2

11.4

2020

46,119

9,986

19,291

10.5

-

7.8

15.2

1.    The results have been restated to reflect the full retrospective adoption of new lease accounting standards. Refer to Note 2(x) in the Financial 

Report for the year ended 28 June 2020.

5.  Remuneration policy and practices
The Company’s remuneration policy seeks to appropriately reward, incentivise and retain key employees, by 
providing a link between remuneration outcomes and both the Company’s and an individual’s performance.

The remuneration practices adopted by the Company include the use of fixed and variable remuneration, and short 
term and long term performance based indicators.

For executives, the Board has a philosophy of supporting a smaller proportion of fixed remuneration (relative 
to comparable ASX companies) and a large proportion of “at-risk” remuneration. A focus for future years is to 
progressively adjust the overall remuneration mix towards an increased proportion of fixed pay. However, “at-risk” 
remuneration will continue to represent a significant proportion of an executive’s remuneration mix. 

46  Baby Bunting Group Limited Annual Report 2020

remuneration report5.1  Fixed remuneration 
Fixed remuneration for employees is determined according to industry standards, relevant laws, labour market 
conditions and the profitability of the Company. It consists of base remuneration and superannuation. Base 
remuneration includes cash salary and any salary sacrifice items.

The Company provides employer superannuation contributions at Government legislated rates, capped at the 
relevant contribution limit unless part of a salary sacrifice election by an employee.

Fixed remuneration is reviewed annually and adjusted where appropriate. There is no guaranteed or automatic 
entitlement to an increase in fixed remuneration (other than to comply with any applicable legal requirements). 

5.2  Short term incentives
The Company operates short term incentive plans for eligible employees, including executives and employees in 
other management or specialist roles.

Under the Company’s principal short term incentive plans (STI plans), a cash bonus can be paid to an eligible 
employee, subject to the achievement of a range of financial and non-financial key performance indicators for the 
relevant financial year. Participation in, and payments under, the STI plans for a financial year are at the discretion of 
the Board. The annual key performance indicators for participants and related targets are also reviewed annually.

Gateway for short term incentive payments
For participants to become eligible to receive a payment under the STI plans, the Company must achieve certain EBIT 
growth targets for the financial year (with the result inclusive of payments under the STI plans). The amount of the 
payment (if any) received depends upon the employee satisfactorily achieving previously agreed key performance 
criteria and the employee’s overall performance for the year meeting the required standard.

For the executives participating in the STI plan, the size of any potential STI payment is determined having regard to 
achieving year on year pro forma EBIT growth. Accordingly:

• 

• 

• 

if “threshold” year on year pro forma EBIT growth is not achieved, no STI payment is to be made. This reflects 
the principle that no significant benefit is to be provided where the Company’s financial results do not justify 
providing any payment and also that there must be a relationship between performance and reward;

if “threshold” year on year pro forma EBIT growth is achieved, the potential STI payment is up to 25% of the 
participating executive’s base remuneration; and

if year on year pro forma EBIT growth exceeds “threshold” growth, the size of the potential STI payment increases 
proportionally and is not limited. This is to encourage and reward participants for extraordinary performance in 
achieving EBIT growth.

STI outcome for FY2020
For the 2020 financial year, pro forma EBIT growth was 27.6%. This was below the "threshold" growth target level 
set by the Board. Therefore, no STI payments were awarded under the plan for FY2020. 

If the "threshold" EBIT growth target was achieved, the size of each participating executive’s actual STI payment 
would have been determined by applying financial and additional criteria. Achievement of the financial criteria 
provides a participating executive with 70% of the potential STI payment. Achievement of the remaining 30% is 
subject to achievement of six specified additional KPIs (each additional KPI represents 5%).

Baby Bunting Group Limited Annual Report 2020  47

For FY2020, the additional criteria for the disclosed executives were:

Disclosed executives  Additional criteria

Matt Spencer and Darin Hoekman

KPI #1

Achievement of a Net Promoter Score improvement and a 
reduction in the Lost Time Injury Frequency Rate

KPI #2

Improvements in gross margin

KPI #3

Implementation of new customer loyalty scheme

Employee engagement survey – top quartile results with 
improvement on last survey

KPI #4

KPI #5

Comment

This was achieved. Net 
Promoter Score finished the 
year at 81 and the Lost Time 
Injury Frequency Rate was 
reduced by around 50% 

This was not achieved, as the 
target level of improvement 
was not reached

This was not achieved. The new 
customer loyalty program is 
expected to occur in FY2021

This was not achieved. 
The employee engagement 
survey was deferred in FY2020 
due to the impact of the 
COVID-19 pandemic 

Successful implementation of merchandise systems project; on 
track with cross functional process change and engagement 

This was achieved

Matt Spencer (alone)

KPI #6

Development of specific strategic objectives (not disclosed due 
to commercial sensitivities)

This was achieved

Darin Hoekman (alone)

KPI #6

Progression of property strategy initiatives (not disclosed due to 
commercial sensitivities)

This was achieved

These performance criteria were selected to provide an incentive to participating executives to achieve specific 
targets relevant to the business as well as contributing to the overall financial performance of the Company.

Assessment of whether the performance criteria have been satisfied for participating executives is undertaken by 
the CEO and Managing Director with any decision to award a payment approved by the Board. In relation to the CEO 
and Managing Director, the Board assesses the relevant performance criteria and approves any STI payment.

For the disclosed executives, the extent to which the financial and additional financial criteria were achieved and the 
resulting STI award for the 2020 financial year was:

Disclosed executives 

Matt Spencer

Darin Hoekman

% of financial 
criteria achieved

% of additional 
criteria achieved

% of maximum 
STI awarded

% of STI 
forfeited

0%

0%

50%

50%

0%

0%

100%

100%

STI plan benefits are paid in cash and reflect amounts earned during the financial year and are provided for in the 
annual financial statements. Any STI plan payments are payable in September.

48  Baby Bunting Group Limited Annual Report 2020

remuneration report5.3  Long term incentives
The Long Term Incentive Plan (LTI Plan) is designed to align the interests of executives and participating employees 
more closely with the interests of the Company’s shareholders by providing an opportunity for eligible employees 
to receive an equity interest in the Company through the grant of “rights”. Upon vesting, each right entitles the 
participant to one fully paid ordinary share in the Company. Participation in a grant under the LTI Plan is by invitation. 
The Board may determine which executives or other employees are eligible.

For grants of performance rights, whether a right vests depends upon the achievement of performance conditions. 
For this purpose, the Board has selected two performance conditions being:

•  growth in the Company’s profit (as measured by earnings per share growth); and

•  growth in returns to shareholders (as measured by total shareholder return).

The conditions are measured on an absolute basis – that is, growth is measured having regard to the Company’s 
earnings or share price from a prior period. The Board considers this to be appropriate given the current stage of 
the Company’s development and the desire to ensure that management seek sustainable and profitable growth. 
On this basis, rewards to participating executives are firmly linked to the performance of the Company.

During the 2020 financial year, a single grant was made under the LTI Plan and details of that grant are provided at 
Section 5.3.1.

Information on grants made in previous years that remain outstanding are also contained in this section. 

As at 28 June 2020, the number of performance rights outstanding was:

Long Term Incentive Plan grant

Performance rights

FY2019 to FY2022 grant 

FY2018 to FY2021 grant

FY2016 to FY2020 grant 

Retention rights

EPS Rights

TSR Rights

1,155,500

1,155,500

1,252,000

1,252,000

–

1,525,380

Retention rights (FY2021) grant 

564,000

Note: As EPS CAGR for the period FY2016 to FY2020 was below the minimum level for vesting, the EPS Rights lapsed.

Baby Bunting Group Limited Annual Report 2020  49

5.3.1  FY2019 to FY2022 performance rights grant
During the 2020 financial year, the Board made a grant under the Long Term Incentive Plan for the period FY2019 to 
FY2022. This grant is referred to as the FY2019 to FY2022 grant.

Under this grant, the Board granted 2,311,000 performance rights (in total) to the CEO and Managing Director, the 
Chief Financial Officer and six other participating executives. The grant to the CEO and Managing Director was 
approved by shareholders at the Company’s 2019 AGM.

Terms and conditions of the FY2019 to FY2022 performance rights grant 

Performance 
conditions and 
performance periods

The number of rights that vest will be determined by reference to two performance conditions:

•  earnings per share (EPS) growth; and

•  total shareholder return (TSR) growth.

EPS growth 
performance 
condition

TSR growth 
performance 
condition

Half of the rights granted are subject to the EPS growth performance condition (EPS Rights). 
The other half of the rights granted are subject to the TSR growth condition (TSR Rights). 
Both of these conditions are expressed as a compound annual growth rate (CAGR) percentage.

The EPS growth performance condition is a measure of the compound annual growth rate in the 
Company’s EPS measured over the relevant performance period.

EPS growth will be measured as the annual compound percentage increase in the Company’s 
EPS from a base level of pro forma EPS in FY2019 (being 12.0 cents per share). This base level 
EPS was calculated by dividing the Company’s pro forma NPAT for the financial year ended 
30 June 2019 (excluding the expense of the LTI Plan recognised in the Company’s statutory 
financial statements and any unusual items) by the number of shares on issue as at 30 June 2019.

Broadly, TSR is a measure of the increase in the Company’s share price (assuming dividends are 
reinvested).

The TSR growth performance condition is a measure of the compound annual growth of the 
Company’s TSR measured over the relevant performance period with $2.95 used as the base 
level. (This number was the volume weighted average price of the Company’s shares on ASX in 
the period 1 July 2019 to 30 September 2019).

The compound annual growth rate in the Company’s TSR is measured at the end of the relevant 
performance period, having regard to the volume weighted average sale price on ASX of the 
Company’s shares (as determined by the Board) in the period from 1 July to 30 September 2022 
(inclusive) or such other period as the Board considers appropriate.

Performance periods

The performance period ends after the conclusion of FY2022.

If a performance right does not vest at the end of this performance period it lapses. There is no 
retesting.

Vesting schedule

•  30% of the EPS Rights will vest if the 

•  30% of the TSR Rights will vest if the 

minimum EPS growth hurdle condition of 
10% EPS CAGR is achieved;

minimum TSR growth hurdle condition of 
10% TSR CAGR is achieved;

•  100% of the EPS Rights will vest if the 

•  100% of the TSR Rights will vest if the 

EPS growth hurdle of 20% EPS CAGR is 
achieved; and

TSR growth hurdle of 20% TSR CAGR is 
achieved; and

• 

if the EPS CAGR is within the range of 10% 
to 20% EPS CAGR, the number of EPS Rights 
that will vest will be pro-rated on a straight-
line basis for between 30% and 100% of the 
EPS Rights.

• 

if the TSR CAGR is within the range of 10% 
to 20% TSR CAGR, the number of TSR Rights 
that will vest will be pro-rated on a straight 
– line basis for between 30% and 100% of 
the TSR Rights.

Post-vesting disposal 
restriction

Once the performance right has vested, the participant will have two years in which to exercise 
the vested right and be provided with a share.

To ensure ongoing alignment with shareholders, half of any shares that are issued to a 
participant upon vesting and exercise of a right will be subject to a 12 months disposal 
restriction. 

50  Baby Bunting Group Limited Annual Report 2020

remuneration report5.3.2  FY2018 to FY2021 performance rights grant 
During the 2019 financial year, the Board made a grant under the Long Term Incentive Plan for the period FY2018 to 
FY2021. This grant is referred to as the FY2018 to FY2021 grant.

Under this grant, the Board granted performance rights to the CEO and Managing Director, the Chief Financial 
Officer and seven other participating executives. The grant to the CEO and Managing Director was approved by 
shareholders at the Company’s 2018 AGM.

Terms and conditions of the FY2018 to FY2021 performance rights grant 

Performance 
conditions and 
performance periods 

The number of rights that vest will be determined by reference to two performance conditions:

•  earnings per share (EPS) growth; and

•  total shareholder return (TSR) growth.

EPS growth 
performance 
condition

TSR growth 
performance 
condition

Half of the rights granted are subject to the EPS growth performance condition (EPS Rights). 
The other half of the rights granted are subject to the TSR growth condition (TSR Rights). 
Both of these conditions are expressed as a compound annual growth rate (CAGR) percentage.

The EPS growth performance condition is a measure of the compound annual growth rate in the 
Company’s EPS measured over the relevant performance period.

EPS growth will be measured as the annual compound percentage increase in the Company’s 
EPS from a base level of 7.6 cents per share. This base level EPS was calculated by dividing the 
Company’s pro forma NPAT for the financial year ended 24 June 2018 (excluding the expense of 
the LTI Plan recognised in the Company’s statutory financial statements and any unusual items) 
by the number of shares on issue as at 24 June 2018.

Broadly, TSR is a measure of the increase in the Company’s share price (assuming dividends are 
reinvested).

The TSR growth performance condition is a measure of the compound annual growth of the 
Company’s TSR measured over the relevant performance period with $2.22 used as the base 
level. (This number was the volume weighted average price of the Company’s shares on ASX in 
the period 1 July 2018 to 30 September 2018).

The compound annual growth rate in the Company’s TSR is measured at the end of the relevant 
performance period, having regard to the volume weighted average sale price on ASX of the 
Company’s shares (as determined by the Board) in the period from 1 July to 30 September 2021 
(inclusive) or such other period as the Board considers appropriate.

Performance periods

The performance period ends after the conclusion of FY2021.

If a performance right does not vest at the end of this performance period it lapses. There is no 
retesting.

Vesting schedule

•  30% of the EPS Rights will vest if the 

•  30% of the TSR Rights will vest if the 

minimum EPS growth hurdle condition of 
10% EPS CAGR is achieved;

minimum TSR growth hurdle condition of 
10% TSR CAGR is achieved;

•  100% of the EPS Rights will vest if the 

•  100% of the TSR Rights will vest if the 

EPS growth hurdle of 25% EPS CAGR is 
achieved; and

TSR growth hurdle of 20% TSR CAGR is 
achieved; and

• 

if the EPS CAGR is within the range of 10% 
to 25% EPS CAGR, the number of EPS Rights 
that will vest will be pro-rated on a straight-
line basis for between 30% and 100% of the 
EPS Rights.

• 

if the TSR CAGR is within the range of 10% 
to 20% TSR CAGR, the number of TSR Rights 
that will vest will be pro-rated on a straight 
– line basis for between 30% and 100% of 
the TSR Rights.

Baby Bunting Group Limited Annual Report 2020  51

5.3.3  FY2016 to FY2020 performance rights grant
At the time of the Company’s 2015 IPO, performance rights were granted to executives providing an incentive that 
would be measured over performance periods ending after the conclusion of FY2020.

These performance rights will be assessed against the EPS growth and TSR growth performance conditions 
(described below) and in respect of the performance period from FY2016 to the end of FY2020.

Terms and conditions of the FY2016 to FY2020 award

Performance 
conditions and 
performance 
periods 

EPS growth 
performance 
condition 

TSR growth 
performance 
condition 

Performance 
periods

The number of rights that vest will be determined by reference to two performance conditions:

•  earnings per share (EPS) growth; and

•  total shareholder return (TSR) growth.

Half of the rights granted are subject to the EPS growth performance condition (EPS Rights). The 
other half of the rights granted are subject to the TSR growth condition (TSR Rights). Both of these 
conditions are expressed as a compound annual growth rate (CAGR) percentage.

The EPS growth performance condition is a measure of the compound annual growth rate in the 
Company’s EPS measured over the relevant performance period.

EPS growth will be measured as the annual compound percentage increase in the Company’s EPS from a base 
level of 8.4 cents per share. This base level EPS was calculated by dividing the Company’s pro forma NPAT for 
the financial year ended 26 June 2016 (excluding the expense of the LTI Plan recognised in the Company’s 
statutory financial statements and any unusual items) by the number of shares on issue as at 26 June 2016.

Broadly, TSR is a measure of the increase in the Company’s share price (assuming dividends are 
reinvested).

The TSR growth performance condition is a measure of the compound annual growth of the 
Company’s TSR measured over the relevant performance period with $1.40 (being the price at which 
shares were issued in the Company’s IPO) used as the base level (and with no allowance for the 
“pre-IPO dividend” paid by the Company at the time of the IPO).

The compound annual growth rate in the Company’s TSR is measured at the end of the relevant 
performance period, having regard to the volume weighted average sale price on ASX of the 
Company’s shares (as determined by the Board) in the period from 1 July to 30 September (inclusive) 
or such other period as the Board considers appropriate.

Three separate performance periods apply to the rights:

EPS Rights
•  20% of the EPS Rights were initially assessed 
against EPS growth for the two year period 
from the end of FY2016 to the end of FY2018;

•  30% of the EPS Rights will be assessed 

against EPS growth for the three year period 
from the end of FY2016 to the end of FY2019; 
and

•  50% of the EPS Rights will be assessed 

against EPS growth for the four year period 
from the end of FY2016 to the end of FY2020.

TSR Rights
•  20% of the TSR Rights were initially assessed 
against the TSR growth in the period from the 
Company’s listing on ASX to the period ended 
30 September 2018;

•  30% of the TSR Rights will be assessed 

against TSR growth measured in the period 
from the Company’s listing on ASX to the 
period ending 30 September 2019; and

•  50% of the TSR Rights will be assessed 

against TSR growth measured in the period 
from the Company’s listing on ASX to the 
period ending 30 September 2020.

If a right does not vest at the end of the first and/or second performance period, it does not lapse 
but remains available for vesting at the end of the next applicable performance period. If a right has 
not vested at the end of the third performance period, it will lapse. There is no further retesting 
after the third performance period.

Vesting schedule

•  15% of the EPS Rights will vest if the minimum 

•  15% of the TSR Rights will vest if the minimum 

EPS growth hurdle condition of 15% EPS CAGR is 
achieved over the relevant performance period;

TSR growth hurdle condition of 15% TSR CAGR is 
achieved over the relevant performance period;

•  100% of the EPS Rights will vest if the EPS 

•  100% of the TSR Rights will vest if the TSR 

growth hurdle of 25% EPS CAGR is achieved 
over the relevant performance period; and

growth hurdle of 25% TSR CAGR is achieved 
over the relevant performance period; and

• 

if the EPS CAGR is within the range of 15% to 25% 
EPS CAGR, the number of EPS Rights that will vest 
will be pro-rated on a straight – line basis.

• 

if the TSR CAGR is within the range of 15% to 25% 
TSR CAGR, the number of TSR Rights that will vest 
will be pro-rated on a straight – line basis.

52  Baby Bunting Group Limited Annual Report 2020

remuneration reportLTI outcomes to date under the FY2016 to FY2020 grant
The 2020 financial year was the final year that the rights have been (or will be) assessed against the relevant 
performance conditions. 

EPS performance rights
The compound annual growth rate in the Company’s EPS measured over the period from the end of the 2016 
financial year to the end of 2020 financial year was 13.7%. On this basis, none of the third tranche of EPS rights 
(or the first and second tranches that did not vest in the prior years) can vest. These rights have now lapsed. This 
result was significantly impacted by the impairment of the carrying value of the Company's investment in its digital 
commerce technologies.

Measured performance

EPS Rights

The compound annual growth rate of 
EPS over the period was negative 5.1%

The compound annual growth rate of 
EPS over the period was 12.3% 

The compound annual growth rate of 
EPS over the period was 13.7%

Proportion of 
Rights available 
for vesting

Proportion of 
available Rights 
that vested

20%

50%

100%

0%

0%

0%

First performance period (FY16 to FY18)

Second performance period (FY16 to FY19)

Third performance period (FY16 to FY20)

TSR performance rights

After the end of the 2018 financial year, 60% of the participating executives’ TSR rights available for vesting for that 
period vested, as the TSR compound annual growth rate was 20.3%. At the end of the 2019 financial year, over 94% 
of the participating executives’ TSR rights available for vesting for that period vested, as the TSR compound annual 
growth rate was 24.3%.

Measured performance

TSR Rights

Proportion of 
Rights available 
for vesting

Proportion of 
available Rights 
that vested

First performance period

(IPO to the determination of the 2018 VWAP)

The compound annual growth rate of 
TSR over the period was 20.3%

Second performance period (IPO to the 
determination of the 2019 VWAP)

The compound annual growth rate of 
TSR over the period was 24.3% 

Third performance period (IPO to the 
determination of the 2020 VWAP)

The 2020 VWAP will be calculated after 
30 September 2020

20%

38%

~53%

60% 
of the 20%

94.3% 
of the 38%

Yet to be 
determined

Notes:

•  Following the vesting of some of the TSR Rights after the conclusion of the first performance period, 296,697 shares were issued to 
participating executives on 18 October 2018. After the conclusion of the second performance period, 938,103 shares were issued to 
participating executives on 25 October 2019, 

•  The 2020 VWAP is the volume weighted average share price on ASX of the Company’s shares (as determined by the Board) in the period from 

1 July to 30 September 2020 (inclusive) (or such other period as the Board considers appropriate).

5.3.4  FY2021 retention rights grant (historical)
During the 2019 financial year, the Board made a one-off grant of retention rights to participating eligible 
executives, including the Chief Financial Officer. There were 580,000 retention rights granted in total. The CEO and 
Managing Director was not granted retention rights.

The grant that occurred in FY2019 was a one-off and there is no intention that it be repeated. 

Baby Bunting Group Limited Annual Report 2020  53

The grant was made as part of the Board’s remuneration strategy to ensure that participating executives continued 
to have an appropriate incentive to remain with the business under the Company’s current remuneration philosophy. 
It also assists to ensure stability and that executives remain engaged in the business. The Board considers this is 
critical to the long term success of the organisation.

The terms of the retention rights provide that each right will vest shortly after the conclusion of FY2021. For vesting 
to occur:

•  the participant must remain employed at the time of vesting (and not otherwise be serving out a period of notice 

in advance of cessation of employment, unless otherwise determined by the Board); and

•  the participant’s performance evaluation rating in the period up to the assessment of vesting must exceed an 

acceptable rating.

If the retention rights vest, a participant may elect to exercise the right and receive a fully paid ordinary share. 
A vested right may be exercised at any time during the two year period following vesting of the right.

5.4  General comments on rights 
Calculation of vesting of EPS Rights
The Board has adjusted the way it assesses whether EPS Rights have vested at the end of a relevant performance 
period. (No EPS Rights have vested during the period of the operation of the Long Term Incentive Plan.) For FY2020 
and future years, whether an EPS growth hurdle has been met will have regard to the number of shares that are to 
be newly issued upon vesting of the EPS Rights. This will have the effect of taking into account any dilution impact 
at the time of vesting. While reducing the number of EPS Rights that would otherwise vest, the Board considers this 
approach preferable as it reflects the dilution impact to shareholders arising where new shares are issued. 

Malus and clawback
For the FY2020 to FY2023 grant and future grants, the terms of the Long Term Incentive Plan have been amended 
to specifically provide for malus to be applied to unvested awards and for clawback provision to be applied for 
vested awards. This is to ensure that in the event of serious misconduct or the identification of a serious adverse 
subsequent event, the relevant participant does not inappropriately benefit in those circumstances. 

Treatment on cessation of employment
Upon resignation or in instances where a participant’s employment was terminated for cause or as a result of 
unsatisfactory performance, their unvested rights will lapse. In other circumstances, a person ceasing employment 
may retain unvested rights with vesting to be tested at the end of the relevant performance period. However, in all 
cases, the Board has discretion to permit a participant to retain unvested Rights, including a discretion to reduce 
the number of retained unvested Rights to reflect the part of the performance period for which the participant was 
employed. Shareholder approval has been obtained for the purposes of sections 200B and 200E of the Corporations 
Act to permit the Company to give a benefit to a participant who holds a managerial or executive office in these 
circumstances. This approval was expressed to be for the period up to the 2021 annual general meeting.

Treatment on change of control
Generally, in the event of a change of control of the Company, unvested rights will vest on a pro rata basis having 
regard to the proportion of the performance period that has passed and after testing the relevant performance 
conditions at that time. The Board has discretion to determine whether a change in control has occurred and the 
treatment of the rights at that time.

Other conditions
Subject to the ASX Listing Rules (where relevant), a participant may only participate in new issues of shares or 
other securities if the right has been exercised in accordance with its terms and shares are issued or transferred 
and registered in respect of the right on or before the record date for determining entitlements to the issue. 
Participants will also be entitled to receive an allocation of additional shares as an adjustment for bonus issues.

5.5  General Employee Share Plan
The General Employee Share Plan (GES Plan) is part of the Company’s overall remuneration policy to reward Baby 
Bunting employees, from time to time. By providing share ownership to employees, Baby Bunting is committed to 
creating a high performance culture and aligning employees to the creation of long term value for the Company.

The GES Plan provides for grants of shares to eligible employees of the Company up to a value determined by the 
Board. At the end of the financial year, around 47% of the Company’s employees were shareholders of the Company 
(an increase from 42% in the prior year), the vast majority of whom acquired their shares because of the GES Plan.

During the financial year, the Company made its fifth offer under this plan and issued 185,134 shares to eligible 
employees who each received approximately $1,000 worth of Baby Bunting shares for no monetary consideration. 

54  Baby Bunting Group Limited Annual Report 2020

remuneration reportEligible employees are generally those full-time or part-time employees (or long term casual employees) who have 
been employed for approximately 12 months before the date of the offer. Directors, including the CEO and Managing 
Director, are not eligible to participate in this plan. 

To illustrate the benefits provided to participating team members under the GES Plan, an employee who has 
participated in each of the five share offers under the GES Plan (since 2015) has received 2,175 Baby Bunting shares. 
This represents around $7,000 worth of value (using the share price at the end of the financial year and including 
the dividends that have been paid on those shares).

Details of the fives employee share plan offers are below:

First employee gift offer (October 2015)

Second employee gift offer (September 2016)

Third employee gift offer (October 2017)

Fourth employee gift offer (October 2018)

Fifth employee gift offer (October 2019)

Value of
shares offered

 Number of 
shares provided 

$1,000

$1,000

$1,000

$750

$1,000

714

334

546

297

284

Shares acquired under the GES Plan are subject to disposal restrictions having regard to applicable Australian tax 
legislation (currently, shares granted cannot be dealt with by a participant until the earlier of three years after the 
date of grant or the day after the day the participant ceases to be an employee).

The Board intends making grants under the GES Plan in the future to eligible employees to reward sustainable 
financial performance.

6.  Non-executive Directors
Remuneration Policy
Under the Company’s Constitution, Non-executive Directors’ remuneration for their services as a Director must 
not exceed in aggregate in any financial year $1,000,000 (being the amount specified in the Constitution) or any 
other amount fixed by the Company in general meeting. Currently, the aggregate fee cap is $1,000,000 (inclusive of 
superannuation contributions).

Non-executive Directors’ remuneration must not include a commission on, or a percentage of, operating revenue. 
Non-executive Directors are not entitled to participate in any of the Company’s employee incentive plans. Non-
executive Directors may be reimbursed for travel and other reasonable expenses incurred in on the business of the 
Company or in carrying out duties as a director. A director may be paid additional or special remuneration where a 
director performs extra services or makes special exertions.

Non-executive Directors’ fees
Similar to executive remuneration, the Committee undertakes reviews of Non-executive Director remuneration 
to ensure it is market competitive. A review was undertaken by the Committee in November 2018 with fees last 
adjusted on 1 January 2019. No changes have been since that time to Non-executive Director remuneration.

The current per annum fees (inclusive of superannuation contributions provided by the Company) are set out below:

Role

Chairman 

Non-executive Director

Chairman of a Board Committee

Member of a Board Committee

Non-executive
Director fees
$

135,000

80,000

15,000

7,500

For the financial year ended 28 June 2020, the fees paid and superannuation contributions to all Non-executive 
Directors were approximately $515,000 in aggregate.

Baby Bunting Group Limited Annual Report 2020  55

7.  Details of remuneration for Non-executive Directors and Disclosed Executives
Details of the remuneration of the Non-executive Directors and other key management personnel of the Company 
are set out in the following table.

Short term
employee benefits

Post-
employment 
benefits

Long term 
benefits

Share based
payment2

Salary & 
fees1
$

STI and 
other 
fees
$

Non-
monetary 
benefits 
$

Super-
annuation 
$

Long 
service 
leave
$

LTI Plan 
rights3

Employee 
share 
plan4

Year

Total5
$

Performance 
related %

Non-executive Directors

Ian Cornell

2020

130,137

2019

126,608

Gary Levin 

2020

86,758

Melanie 
Wilson

2019

81,261

2020

93,607

2019

87,047

Donna Player

2020

79,909

Gary Kent 
(appointed 
12 December 
2018)

2019

73,085

2020

79,909

2019

43,089

Disclosed executives 

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

12,363

12,028

8,242

7,719

8,893

8,270

7,591

6,943

7,591

4,093

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

– 142,500

–

–

–

138,636

95,000

88,980

– 102,500

–

–

–

–

–

95,317

87,500

80,028

87,500

47,182

Matt Spencer

2020

536,386

-

10,458

21,003

14,645

445,664

- 1,028,156

2019

520,295 143,000

9,500

20,531

18,046

450,999

- 1,162,371

2020

363,395

-

7,500

21,003

15,576

312,650

999

721,123

Darin 
Hoekman 

–

–

–

–

–

–

–

–

–

–

43.3%

51.1%

43.4%

2019

361,804 104,390

7,500

20,531

10,480

239,994

750 745,449

46.2%

Total 

2020 1,370,101

–

17,958

86,686

30,221

758,314

999 2,264,279

2019 1,293,189 247,390

17,000

80,115

28,526

690,993

750 2,357,963

1.  Amount includes the value of annual leave accrued during the financial year and salary sacrifice arrangements.

2.  The value of share based payments has been calculated in accordance with applicable accounting standards.

3.  The value of the LTI plan rights included as remuneration in the table is an accounting value and represents the aggregate of amounts 

determined for both market based and non-market based performance hurdles.

4.  The Company issued 185,134 shares under its General Employee Share Plan in the current reporting period with no monetary consideration 

payable by participating eligible employees who each received approximately $1,000 worth of shares. In the prior reporting period, the Company 
issued 163,944 shares under its General Employee Share Plan with no monetary consideration payment by participating eligible employees who 
each received approximately $750 worth of shares.

5.  There were no termination benefits paid or payable during the current financial year.

56  Baby Bunting Group Limited Annual Report 2020

remuneration report8.  Equity instruments held by key management personnel
The tables below show the number of shares, performance rights and options in the Company that were held during 
the financial year by key management personnel, including close members of their family and entities related to 
them. No amounts remain unpaid in respect of the ordinary shares at the end of the financial year.

Ordinary shares
Shares held by key management personnel, including close members of their family and entities related to them.

Disclosed

Non-executive Directors

Ian Cornell

Gary Levin 

Melanie Wilson

Donna Player

Gary Kent 

Disclosed executives 

Matt Spencer

Darin Hoekman 

Balance at 
start of the 
year

Net change

Balance at 
the end of 
the year

900,000

200,000

20,000

36,000

–

–

–

–

–

20,000

900,000

200,000

20,000

36,000

20,000

1,310,978

54,992

1,365,970

381,377

(165,987)

215,390

Performance rights granted to disclosed executives 

Number 
of rights 
granted as 
compensation 
during the 
year

Balance 
at start of 
the year

Value of 
rights 
granted 
during the 
year

Number 
of rights 
exercised 
during the 
year

Value of 
the rights 
exercised 
during the 
year

Number 
of rights 
lapsed 
during the 
year

Number of 
rights held 
at end of 
year (all 
unvested)

Fair value 
per right at 
grant date

Disclosed executives

Matt Spencer 

FY2016 to FY2020 rights

1,862,868

FY2018 to FY2021 rights 

600,000

-

-

-

-

-

-

FY2019 to FY2022 rights1 

-

533,000

$2.73 $1,453,906

354,992

$42,599

(990,857)

517,019

-

-

-

-

-

-

600,000

533,000

Darin Hoekman

FY2016 to FY2020 rights

745,585

Retention rights (FY2021)

165,000

FY2018 to FY2021 rights

400,000

-

-

-

-

-

-

-

-

-

FY2019 to FY2022 rights1

-

374,500

$2.73 $1,021,553

132,552

$15,906

(394,981)

218,052

-

-

-

-

-

-

-

-

-

165,000

400,000

374,500

Notes: 

1. 

In respect of the FY2019 to FY2022 rights, Matt Spencer was granted performance rights pursuant to shareholder approval granted at the 2019 
AGM on 8 October 2019. During the year, Darin Hoekman was granted the rights detailed above on 25 October 2019.

Details of the performance conditions and performance periods for those rights are set out in Section 5.3 
(Long term incentive plan) above.

Options
There are no options over shares on issue as at the date of this Directors’ Report.

Baby Bunting Group Limited Annual Report 2020  57

9.  Employment contracts
Each executive has an employment contract specifying, among other things, remuneration arrangements, benefits, 
notice periods and other terms and conditions. The contracts provide that participation in the STI and LTI 
arrangements are at the Board’s discretion.

The employment contracts do not have a fixed term. Employment may be terminated by the executive with notice, 
or by the Company with notice or by payment in lieu of notice, or with immediate effect in circumstances including 
serious or wilful misconduct.

Disclosed executives 

Termination by notice

Matt Spencer

Darin Hoekman

12 months

6 months

Termination
– notice by Company or payment in lieu

12 months

6 months

10.  Other KMP disclosures
Other than disclosed in this Remuneration Report, no member of the Company’s key management personnel (or their 
respective close family members or an entity over which they have control or significant influence) has entered into 
any transaction with the Company or a subsidiary during the reporting period, other than transactions that occur 
within a normal employee, customer or supplier relationship, on arms-length terms and that are trivial or domestic 
in nature.

There are no loans to key management personnel.

This is the end of the Remuneration Report.

58  Baby Bunting Group Limited Annual Report 2020

remuneration reportauditor’s independence declaration

Baby Bunting Group Limited Annual Report 2020  59

A member firm of Ernst & Young Global LimitedLiability limited by a scheme approved under Professional Standards LegislationErnst & Young8 Exhibition Street Melbourne  VIC  3000  AustraliaGPO Box 67 Melbourne  VIC  3001Tel: +61 3 9288 8000Fax: +61 3 8650 7777ey.com/auAuditor’s Independence Declaration to the Directors of Baby Bunting GroupLimitedAs lead auditor for the audit of Baby Bunting Group Limited for the financial year ended 28 June 2020, I declare to the best of my knowledge and belief, there have been:(a)no contraventions of the auditor independence requirements of the Corporations Act 2001 in relation to the audit; and(b)no contraventions of any applicable code of professional conduct in relation to the audit.This declaration is in respect of Baby Bunting Group Limited and the entities it controlled during the financial year.Ernst & YoungTony MorsePartner14 August 2020consolidated financial report

for the year ended 28 June 2020

TABLE OF CONTENTS
61 
62  consolidated statement of financial position

 consolidated statement of profit or loss and other comprehensive income

63  consolidated statement of changes in equity

64  consolidated statement of cash flows

65  notes to the consolidated financial statements

65  Note 1  Reporting entity

65  Note 2  Summary of significant accounting policies

77  Note 3  Revenue from contracts with customers

77  Note 4  Finance income

77  Note 5  Profit for the year

79  Note 6 

Income tax

79  Note 7  Other receivables

79  Note 8 

Inventory

80  Note 9  Other assets

80  Note 10  Plant and equipment

81  Note 11 

Intangible assets and goodwill

81  Note 12  Leases

83  Note 13  Acquisition of businesses in financial year 2019

84  Note 14  Deferred tax assets

85  Note 15  Payables

85  Note 16  Other liabilities

85  Note 17  Loans and borrowings

86  Note 18  Provisions

86  Note 19  Issued capital

86  Note 20 Dividends

87  Note 21  Retained earnings

87  Note 22  Segment information

88  Note 23  Share based payments

90  Note 24  Related party transactions

91  Note 25  Commitments for expenditure

92  Note 26  Financial instruments – fair values and risk management

94  Note 27  Notes to the statement of cash flows

95  Note 28  Parent entity disclosures

95  Note 29  Group entities

96  Note 30 Earnings per share

97  Note 31  Remuneration of auditors

97  Note 32  Events after balance sheet date

98  directors’ declaration

99 

independent auditor’s report

105  shareholder information

60  Baby Bunting Group Limited Annual Report 2020

Revenue

Cost of sales

Gross profit

Finance income

Store expenses

Marketing expenses

Warehousing expenses

Administrative expenses

Project and acquisition related expenses 

Impairment of assets

Finance expenses 

Profit before tax

Income tax expense

Profit after tax

Other comprehensive income for the year

Total comprehensive income for the year

Profit for the year attributable to:

Equity holders of Baby Bunting Group Limited

Earnings per share

From continuing operations

Basic (cents per share)

Diluted (cents per share)

Notes to the consolidated financial statements are included in pages 65 to 97.

Note

3

4

5

5

5

5

5

5

6

2020
$’000

2019
$’000 
Restated

405,173 

368,006 

(258,313) 

(239,576) 

146,860 

128,430 

7 

17 

(81,437) 

(74,722) 

(6,594) 

(6,040) 

(5,367) 

(5,283) 

(22,823) 

(18,593) 

(3,988) 

(5,825)

(788) 

-

(5,756) 

(5,745) 

15,077 

17,276 

(5,091) 

(5,630) 

9,986 

11,646 

–

–

9,986 

11,646 

9,986 

11,646 

30(a)

30(b)

7.8

7.3

9.2

8.7

Baby Bunting Group Limited Annual Report 2020  61

consolidated statement of profit or loss and other comprehensive income for the 52 weeks ended 28 June 202028 Jun 2020
$’000

Note

30 Jun 
2019
$’000
Restated

24 Jun 
2018
$’000
Restated

27(b)

7

8

9

10

11

11

12

14

15

16

12

18

17

12

18

19

23

21

13,337

5,122

5,841

4,095

7,233

3,805

65,094

68,204

62,974

2,516

1,511

1,677

86,069

79,651

75,689

22,482

24,452

3,690

45,321

93,504

7,195

4,535

45,321

95,674

7,000

21,030

2,554

44,180

85,203

6,281

172,192

176,982

159,248

258,261

256,633

234,937

49,950

44,273

36,462

1,957

1,305

1,928

2,728

1,614

888

24,895

28,969

26,259

5,137

4,111

3,206

83,244

82,009

68,429

-

3,133

81,083

78,520

565

427

10,770

69,182

353

81,648

82,080

 80,305

164,892

164,089

148,734

93,369

92,544

86,203

86,358

85,706

85,292

4,380

2,631

2,515

4,323

912

(1)

93,369

92,544

86,203

Current Assets

Cash and cash equivalents

Other receivables

Inventories

Other assets

Total Current Assets

Non-Current Assets

Plant and equipment

Intangibles

Goodwill

Right of use asset

Deferred tax assets

Total Non-Current Assets

Total Assets

Current Liabilities

Trade and other payables

Other liabilities

Current tax liabilities

Lease liability

Provisions

Total Current Liabilities

Non-Current Liabilities

Borrowings

Lease liability

Provisions

Total Non-Current Liabilities

Total Liabilities

Net Assets

Equity

Issued capital

Share based payments reserve

Retained earnings

Total Equity

Notes to the consolidated financial statements are included in pages 65 to 97.

62  Baby Bunting Group Limited Annual Report 2020

consolidated statement of financial position as at 28 June 2020Balance at 24 June 2018 

Adoption of AASB 16

Balance as at 24 June 2018 (restated)

Profit for the period

Other comprehensive income

Total comprehensive income for the period

Issue of shares 

Dividends 

Share based payment expense

Issued 
Capital
$’000

85,292

-

85,292

-

-

-

414

-

-

Balance at 30 June 2019 (restated)

85,706

Balance at 30 June 2019 (restated)

85,706

2,515

Profit for the period

Other comprehensive income

Total comprehensive income for the period

Issue of shares (Note 19)

Dividends (Note 20)

Share based payment expense (Note 23)

Balance at 28 June 2020

-

-

-

652

-

-

86,358

Notes to the consolidated financial statements are included in pages 65 to 97.

Share 
Based 
Payments 
Reserve
$’000

Retained 
Earnings
$’000
Restated

Total Equity
$’000
Restated

912

-

912

4,803

91,007

(4,804)

(4,804)

(1)

86,203

 – 

11,646

11,646

-

-

-

-

1,603

2,515

-

-

-

-

-

-

-

11,646

11,646

-

414

(7,322)

 (7,322)

-

1,603

4,323

92,544

4,323

9,986

-

9,986

-

92,544

9,986

-

9,986

652

(11,678)

(11,678)

1,865

4,380

-

1,865

2,631

93,369

Baby Bunting Group Limited Annual Report 2020  63

consolidated statement of changes in equityfor the year ended 28 June 2020Cash flows from operating activities

Receipts from customers 

Payments to suppliers and employees

Income tax paid

Interest received

Finance costs paid

2020
$’000

2019
$’000
Restated

Note

445,104

401,917

(382,462)

(350,139)

(7,187)

(4,108)

7

17

(5,615)

(5,906)

Net cash from operating activities

27(a)

49,847

41,781

Cash flows from investing activities

Payments for plant and equipment 

Payments for intangibles

Acquisition of new business

Net cash used in investing activities

Cash flows from financing activities

Dividends paid

Net repayment of borrowings

Payments of principal portion of lease liability

Net cash used in financing activities

Net increase/(decrease) in cash and cash equivalents

Cash and cash equivalents at beginning of the period

10

11

13

(5,457)

(8,080)

(2,859)

(2,444)

-

(1,265)

(8,316)

(11,789)

20

(11,678)

(7,322)

(3,133)

(7,637)

(19,224)

(16,425)

(34,035)

(31,384)

7,496

 5,841

(1,392)

7,233

5,841

Cash and cash equivalents at end of the period

27(b)

 13,337

Notes to the consolidated financial statements are included in pages 65 to 97.

64  Baby Bunting Group Limited Annual Report 2020

consolidated statement of cash flowsfor the 52 weeks ended 28 June 2020notes to the consolidated financial statements

for the year ended 28 June 2020

Note 1:  Reporting entity
Baby Bunting Group Limited (the Company or the Group) is a company domiciled in Australia. The address of the 
Company’s registered office and its principal place of business is 955 Taylors Road, Dandenong South, Victoria 3175, 
Australia. 

The consolidated financial statements of the Company as at and for the year ended 28 June 2020 comprise the 
Company and its subsidiaries (together referred to as the “consolidated entity”). The consolidated entity is primarily 
involved in the retailing of baby merchandise.

The Company was admitted to the official list of the Australian Securities Exchange (ASX) on 14 October 2015 under 
the ASX code ‘BBN’.

The Company has adopted a 52 week retail calendar for financial reporting purposes which ended 28 June 2020. 
The prior year was a 53 week retail calendar ending on 30 June 2019.

Note 2:  Summary of significant accounting policies
The following significant accounting policies have been adopted in the preparation and presentation of the 
financial report.

a.  Statement of compliance
These financial statements are general purpose financial statements which have been prepared in accordance with 
the Corporations Act 2001, Accounting Standards and Interpretations, and comply with other requirements of the law.

The financial statements comprise the consolidated financial statements of the consolidated entity. Accounting 
Standards include Australian Accounting Standards. Compliance with Australian Accounting Standards ensures that 
the financial statements and notes of the Company and the consolidated entity comply with International Financial 
Reporting Standards (IFRS). For the purposes of preparing the Consolidated Financial Statements, the Company is 
a for-profit entity. 

The financial statements were authorised for issue by the directors on 14 August 2020.

b.  Basis of Preparation
The consolidated financial statements have been prepared on the basis of historical cost as explained in the 
accounting policies below. All amounts are presented in Australian dollars, unless otherwise noted. 

Historical cost is generally based on the fair values of the consideration given in exchange for goods and services. 
Fair value is the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction 
between market participants at the measurement date, regardless of whether that price is directly observable or 
estimated using another valuation technique. In estimating the fair value of an asset or a liability, the consolidated 
entity takes into account the characteristics of the asset or liability if market participants would take those 
characteristics into account when pricing the asset or liability at the measurement date. 

Fair value for measurement and/or disclosure purposes in these consolidated financial statements is determined 
on such a basis, except for share-based payment transactions that are within the scope of AASB 2 'Share-based 
Payment' and measurements that have some similarities to fair value but are not fair value, such as net realisable 
value in AASB 102 ‘Inventories’ or value in use in AASB 136 ‘Impairment of Assets’.

The Company is a company of the kind referred to in ASIC Corporations (Rounding in Financial/Directors’ Reports) 
Instrument 2016/191, and in accordance with that instrument amounts in the financial report are rounded off to the 
nearest thousand dollars, unless otherwise indicated. 

c.  Critical accounting judgements and key sources of estimation uncertainty
In the application of the consolidated entity’s accounting policies, the Group is required to make judgments, 
estimates and assumptions about carrying values of assets and liabilities that are not readily apparent from other 
sources. The estimates and associated assumptions are based on historical experience and other factors that are 
considered to be relevant. Actual results may differ from these estimates.

The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are 
recognised in the period in which the estimate is revised if the revision affects only that period, or in the period of 
the revision and future periods if the revision affects both current and future periods. 

The following are the key assumptions concerning the future, and other key sources of estimation uncertainty at the 
end of the reporting period, that have a significant risk of causing a material adjustment to the carrying amounts of 
assets and liabilities within the next financial year. 

Baby Bunting Group Limited Annual Report 2020  65

Note 2:  Summary of significant accounting policies continued

Determination of inventory provision for shrinkage, obsolescence and mark-down
The Group’s judgement is applied in determining the inventory provision for shrinkage, obsolescence and mark-down. 
Estimates of shrinkage trends based on historical observations have been applied against inventory held at year end and 
where the estimated selling price of inventory is lower than the cost to sell, the difference is recognised in the provision. 

Impairment of goodwill
Determining whether goodwill is impaired requires an estimation of the value in use of the cash generating units to 
which goodwill has been allocated. The value in use calculation estimates the future cash flows expected to arise 
from the cash generating unit and a pre-tax discount rate in order to calculate present value. The key assumptions 
used in the value in use calculations are as follows:

Forecasted sales growth of existing stores  3.0% for comparable store growth over a 5 year period (2019: 3.0%)

Terminal sales growth rate 

3.0% (2019: 3.0%)

Forecasted gross margin 

Forecasted retail store expenses 

 Average gross margins achieved in the period immediately before the 
forecast period

 Forecast increases correlate to the consumer price indices. The values 
assigned to the key assumption are consistent with external sources 
of information

Pre-tax weighted average cost of capital 

12.05% (2019: 15.70%)

The pre-tax weighted average cost of capital (WACC) calculated for the current period includes consideration of 
lease liabilities as part of the capital structure when determining debt / equity assumptions in the WACC.

Baby Bunting Group Limited as a whole is considered its own cash generating unit. 

The recoverable amount of the consolidated entity’s CGU to which goodwill is allocated currently exceeds its 
carrying value. Reasonably possible changes that may occur to the assumptions used would not result in impairment. 

Lease term of contracts with renewal options and incremental borrowing rate for leases
Refer to Note 2 (x) (ii) for significant judgements required for lease term of contracts with renewal options and 
determining the incremental borrowing rate for leases.

d.  Basis of Consolidation
The consolidated financial statements incorporate the financial statements of the Company and entities (including 
structured entities) controlled by the Company and its subsidiaries. Control is achieved when the Company:

•  has power over the investee;

• 

is exposed, or has rights, to variable returns from its involvement with the investee; and

•  has the ability to use its power to affect its returns.

The Company reassesses whether or not it controls an investee if facts and circumstances indicate that there are 
changes to one or more of the three elements of control listed above. 

Consolidation of a subsidiary begins when the Company obtains control over the subsidiary and ceases when the 
Company loses control of the subsidiary. Specifically, income and expenses of a subsidiary acquired or disposed of 
during the year are included in the consolidated statement of profit or loss and other comprehensive income from 
the date the Company gains control until the date when the Company ceases to control the subsidiary. 

When necessary, adjustments are made to the financial statements of subsidiaries to bring their accounting policies 
into line with the consolidated entity’s accounting policies. All intragroup assets and liabilities, equity, income, 
expenses and cash flows relating to transactions between members of the consolidated entity are eliminated in full 
on consolidation. 

e.  Business combinations
Business combinations are accounted for using the purchase acquisition method. The consideration of the 
business combination is measured as the aggregate of the fair values (at the date of exchange) of assets given, 
liabilities incurred or assumed, and equity instruments issued by the consolidated entity in exchange for control 
of the business acquired. Acquisition related costs are recognised in the statement of profit or loss and other 
comprehensive income as incurred. The acquiree’s identifiable assets, liabilities and contingent liabilities that meet 
the conditions for recognition under AASB 3 ‘Business Combinations’ are recognised at their fair values at the 
acquisition date.

66  Baby Bunting Group Limited Annual Report 2020

notes to the consolidated financial statementsfor the year ended 28 June 2020Goodwill arising on acquisition is recognised as an asset and initially measured at cost, being the excess of the 
consideration of the business combination over the consolidated entity’s interest in the net fair value of the 
identifiable assets, liabilities and contingent liabilities recognised. If, after reassessment, the consolidated entity’s 
interest in the net fair value of the acquiree’s identifiable assets, liabilities and contingent liabilities exceeds the 
consideration of the business combination, the excess is recognised immediately in the statement of profit or loss 
and other comprehensive income.

f.  Income tax
The Company is part of a tax consolidated group under Australian taxation law, of which the Company is the head 
entity. As a result, the Company is subject to income tax through its membership of the tax consolidated group. 
Tax expense/income, deferred tax liabilities and deferred tax assets arising from temporary differences of the 
members of the tax-consolidated group are recognised in the separate financial statements of the members of the 
tax-consolidated group using the ‘separate taxpayer within group’ approach by reference to the carrying amounts 
in the separate financial statements of each entity and the tax values applying under tax consolidation. Current tax 
liabilities and assets and deferred tax assets arising from unused tax losses and relevant tax credits of the members 
of the tax-consolidated group (if any) are recognised by the Company (as head entity in the tax-consolidated group).

Nature of tax funding arrangements and tax sharing agreements
Entities within the tax-consolidated group have entered into a tax funding arrangement and a tax sharing agreement 
with the head entity. Under the terms of the tax funding arrangement, Baby Bunting Group Limited and the other 
entity in the tax-consolidated group have agreed to pay a tax equivalent payment to or from the head entity, based 
on the current tax liability or current tax asset of the entity.

The tax sharing agreement entered into between members of the tax-consolidated group provides for the 
determination of the allocation of income tax liabilities between the entities should the head entity default on its tax 
payment obligations or if an entity should leave the tax-consolidated group. The effect of the tax sharing agreement 
is that each member’s liability for tax payable by the tax consolidated group is limited to the amount payable to the 
head entity under the tax funding arrangement.

Current tax
The tax currently payable is based on taxable profit for the year. Taxable profit differs from profit before tax as 
reported in the consolidated statement of profit or loss and other comprehensive income because of items of 
income or expense that are taxable or deductible in other years and items that are never taxable or deductible. 
The consolidated entity’s current tax is calculated using tax rates that have been enacted or substantively enacted 
by the end of the reporting period.

Deferred tax
Deferred tax is recognised on temporary differences between the carrying amounts of assets and liabilities in 
the consolidated financial statements and the corresponding tax bases used in the computation of taxable profit. 
Deferred tax liabilities are generally recognised for all taxable temporary differences. Deferred tax assets are 
generally recognised for all deductible temporary differences to the extent that it is probable that taxable profits 
will be available against which those deductible temporary differences can be utilised. Such deferred tax assets and 
liabilities are not recognised if the temporary difference arises from the initial recognition (other than in a business 
combination) of assets and liabilities in a transaction that affects neither the taxable profit nor the accounting 
profit. In addition, deferred tax liabilities are not recognised if the temporary difference arises from the initial 
recognition of goodwill.

The carrying amount of deferred tax assets is reviewed at the end of each reporting period and reduced to the 
extent that it is no longer probable that sufficient taxable profits will be available to allow all or part of the asset to 
be recovered.

Deferred tax assets and liabilities are measured at the tax rates that are expected to apply in the period in which the 
liability is settled or the asset realised, based on tax rates (and tax laws) that have been enacted or substantively 
enacted by the end of the reporting period. The measurement of deferred tax liabilities and assets reflects the 
tax consequences that would follow from the manner in which the consolidated entity expects, at the end of the 
reporting period, to recover or settle the carrying amount of its assets and liabilities.

Deferred tax liabilities and assets are offset when there is a legally enforceable right to set off current tax assets 
against current tax liabilities and when they relate to income taxes levied by the same taxation authority and the 
consolidated entity intends to settle its current tax assets and liabilities on a net basis.

Baby Bunting Group Limited Annual Report 2020  67

Note 2:  Summary of significant accounting policies continued

Current and deferred tax for the year
Current and deferred tax are recognised in profit or loss, except when they relate to items that are recognised in 
other comprehensive income or directly in equity, in which case the current and deferred tax are also recognised in 
other comprehensive income or directly in equity, respectively. Where current tax or deferred tax arises from the 
initial accounting for a business combination, the tax effect is included in the accounting for the business combination.

g.  Inventories
Inventories are stated at the lower of cost and net realisable value. Costs are assigned to inventory on hand by the 
method most appropriate to each particular class of inventory being valued on a weighted average cost formula 
basis. Net realisable value represents the estimated selling price less all estimated costs of completion and costs 
necessary to make the sale. Volume rebates are recognised as a reduction in the cost of inventory and are recorded 
as a reduction in the cost of goods sold when the inventory is sold. Supplier promotional and marketing rebates that 
arise upon sale of inventory have been brought to account as a direct deduction in costs of goods sold. 

h.  Plant and equipment
Each class of plant and equipment is carried at cost less, where applicable, any accumulated depreciation. 
The depreciable amount of all fixed assets are depreciated over their estimated useful lives. The estimated useful 
lives and depreciation methods are reviewed at the end of each annual reporting period, with the effect of any 
changes recognised on a prospective basis. Leasehold improvements are depreciated over the period of the lease 
or estimated useful life, whichever is the shorter, using the straight-line method. The estimated useful lives, residual 
values and depreciation method are reviewed at the end of each annual reporting period, with the effect of any 
changes recognised on a prospective basis. The useful life for each class of asset is:

Class of fixed asset 
Plant and equipment 

Leasehold improvements 

Useful Life
3 – 10 years

5 – 10 years

i.  Intangibles – computer software
Intangible assets with finite lives that are acquired separately or internally generated are carried at cost less 
accumulated amortisation and accumulated impairment losses. Amortisation is recognised on a straight-line basis 
over their estimated useful lives. The estimated useful life and amortisation method are reviewed at the end of 
each reporting period, with the effect of any changes in estimate being accounted for on a prospective basis. 
Intangible assets with indefinite useful lives that are acquired separately are carried at cost less accumulated 
impairment losses.

Class of intangible asset 
Computer software 

Useful Life
5 years

j.  Employee benefits
A liability is recognised for benefits accruing to employees in respect of wages and salaries, annual leave and long 
service leave when it is probable that settlement will be required, and they are capable of being measured reliably.

Liabilities recognised in respect of employee benefits expected to be settled within 12 months, are measured at 
their nominal values using the remuneration rate expected to apply at the time of settlement. Liabilities recognised 
in respect of employee benefits which are not expected to be settled within 12 months are measured as the 
present value of the estimated future cash outflows to be made by the Company in respect of services provided by 
employees up to reporting date.

k.  Cash and cash equivalents
Cash comprises cash on hand and demand deposits. Cash equivalents are short-term, highly liquid investments that 
are readily convertible to known amounts of cash and which are subject to an insignificant risk of changes in value. 

l.  Revenue from contracts with customers
Revenue from contracts with customers is recognised when control of the goods or services are transferred to the 
customer at an amount that reflects the consideration to which the Group expects to be entitled in exchange for 
those goods or services. This is generally instore when the customer purchases the goods or services, on delivery 
to the customer for online sales and on customer pickup for click and collect.

For layby, revenue is recognised when customers make the final payment and goods have been collected. The initial 
layby deposit paid and subsequent instalment payments are recorded as unearned income in the balance sheet and 
included in sundry payables. 

68  Baby Bunting Group Limited Annual Report 2020

notes to the consolidated financial statementsfor the year ended 28 June 2020Rights of return   
Certain contracts provide a customer with a right to return the goods within a specified period. The Company uses 
the expected value method (historical return rates provide a basis for the expected value) to estimate the goods 
that will not be returned because this method best predicts the amount of variable consideration to which the 
Company will be entitled. The requirements in AASB 15 Revenue from Contracts with Customers on constraining 
estimates of variable consideration are also applied in order to determine the amount of variable consideration 
that can be included in the transaction price. For goods that are expected to be returned, instead of revenue, the 
Company recognises a refund liability. A right of return asset (and corresponding adjustment to cost of sales) is also 
recognised for the right to recover products from a customer and recorded at cost value. 

Contract assets 
A contract asset is the right to consideration in exchange for goods or services transferred to the customer. If the 
Group performs by transferring goods or services to a customer before the customer pays consideration or before 
payment is due, a contract asset is recognised for the earned consideration that is conditional. 

Contract liabilities 
A contract liability is the obligation to transfer goods or services to a customer for which the Group has received 
consideration (or an amount of consideration is due) from the customer. If a customer pays consideration before 
the Group transfers goods or services to the customer, a contract liability is recognised when the payment is made 
or the payment is due (whichever is earlier). Contract liabilities are recognised as revenue when the Group performs 
under the contract. The Group sells gift cards which can be redeemed instore or online. When gift cards are sold, 
the Group considers the likelihood of their redemption. The portion of the gift cards for which redemption is unlikely 
is known as “breakage”. The Group estimates breakage based on redemption history and expiry dates of the gift 
cards. Breakage is recognised as revenue in proportion to the customers’ redemption pattern. Gift cards not yet 
redeemed by the customers are recorded as contract liability, refer to Note 16.

m.  Goods and services tax
Revenues, expenses and assets are recognised net of the amount of goods and services tax (GST), except:

•  where the amount of GST incurred is not recoverable from the taxation authority, it is recognised as part of the 

cost of acquisition of an asset or as part of an item of expense; or

•  for receivables and payables which are recognised inclusive of GST.

The net amount of GST recoverable from, or payable to, the taxation authority is included as part of receivables 
or payables. Cash flows are included in the statement of cash flows on a gross basis. The GST component of cash 
flows arising from investing and financing activities which is recoverable from, or payable to, the taxation authority is 
classified as operating cash flows.

n.  Goodwill
Goodwill acquired in a business combination is initially measured at its cost, being the excess of the cost of the 
business combination over the consolidated entity’s interest in the net fair value of the identifiable assets, liabilities 
and contingent liabilities recognised at the date of the acquisition.

Goodwill is subsequently measured at its cost less any accumulated impairment losses. For the purpose of 
impairment testing, goodwill is allocated to each of the consolidated entity’s cash-generating units, or groups of 
cash-generating units, expected to benefit from the synergies of the business combination. Cash-generating units 
or groups of cash-generating units to which goodwill has been allocated are tested for impairment annually, or more 
frequently if events or changes in circumstances indicate that goodwill might be impaired.

If the recoverable amount of the cash-generating unit (or groups of cash-generating units) is less than the carrying 
amount of the cash-generating unit (or groups of cash-generating units), the impairment loss is allocated first to 
reduce the carrying amount of any goodwill allocated to the cash-generating unit (or groups of cash-generating 
units) and then to the other assets of the cash generating units pro-rata on the basis of the carrying amount of 
each asset in the cash-generating unit (or groups of cash-generating units). An impairment loss recognised for 
goodwill is recognised immediately in the statement of profit or loss and other comprehensive income and is not 
reversed in a subsequent period.

o.  Financial assets
Financial assets are classified, at initial recognition, as subsequently measured at amortised cost, fair value through 
other comprehensive income (OCI), and fair value through profit or loss. 

Financial assets are classified as follows depending on the nature and purpose of the financial assets and are 
determined at the time of initial recognition. The most applicable category for the Group is amortised cost. 

Baby Bunting Group Limited Annual Report 2020  69

Note 2:  Summary of significant accounting policies continued

Financial assets at amortised cost (debt instruments) 
The Group measures financial assets at amortised cost if both of the following conditions are met: 

•  the financial asset is held within a business model with the objective to hold financial assets in order to collect 

contractual cash flows and the contractual terms of the financial asset give rise on specified dates to cash flows 
that are solely payments of principal and interest on the principal amount outstanding; and

•  financial assets at amortised cost are subsequently measured using the effective interest method (EIR) and are 

subject to impairment. Gains and losses are recognised in profit or loss when the asset is derecognised, modified 
or impaired. 

The Group’s financial assets at amortised cost includes trade and other receivables and cash and cash equivalents. 

Derecognition
A financial asset (or, where applicable, a part of a financial asset or part of a group of similar financial assets) is 
primarily derecognised (i.e., removed from the Group’s consolidated statement of financial position) when: 

•  the rights to receive cash flows from the asset have expired; or 

•  the Group has transferred its rights to receive cash flows from the asset or has assumed an obligation to pay 
the received cash flows in full without material delay to a third party under a ‘pass-through’ arrangement; and 
either (a) the Group has transferred substantially all the risks and rewards of the asset, or (b) the Group has 
neither transferred nor retained substantially all the risks and rewards of the asset, but has transferred control 
of the asset.

p.  Trade payables
Trade payables and other accounts payable are recognised when the Company becomes obliged to make future 
payments resulting from the purchase of goods and services.

q.  Provisions 
Provisions are recognised when the Company has a present obligation (legal or constructive) as a result of a past 
event, it is probable that the Company will be required to settle the obligation, and a reliable estimate can be made 
of the amount of the obligation. 

The amount recognised as a provision is the best estimate of the consideration required to settle the present 
obligation at the end of the reporting period, taking into account the risks and uncertainties surrounding the 
obligation. When a provision is measured using the cash flows estimated to settle the present obligation, its carrying 
amount is the present value of those cash flows (when the effect of the time value of money is material). 

When some or all of the economic benefits required to settle a provision are expected to be recovered from a third 
party, a receivable is recognised as an asset if it is virtually certain that reimbursement will be received and the 
amount of the receivable can be measured reliably.

Warranties
Provisions for the expected cost of warranty obligations under applicable consumer law are recognised at the date 
of sale of the relevant products, at the directors’ best estimate of the expenditure required to settle the Group’s 
obligation.

r.  Financial liabilities
Initial recognition and measurement
Financial liabilities are classified, at initial recognition, as financial liabilities at fair value through profit or loss, loans 
and borrowings, payables.

All financial liabilities are recognised initially at fair value and, in the case of loans and borrowings and payables, net 
of directly attributable transaction costs.

The Group’s financial liabilities include trade and other payables, loans and borrowings including bank overdrafts.

Subsequent measurement
The measurement of financial liabilities depends on their classification, as described below:

Loans and borrowings
This is the category most relevant to the Group. After initial recognition, interest-bearing loans and borrowings 
are subsequently measured at amortised cost using the effective interest rate (EIR) method. Gains and losses are 
recognised in profit or loss when the liabilities are derecognised as well as through the EIR amortisation process. 

70  Baby Bunting Group Limited Annual Report 2020

notes to the consolidated financial statementsfor the year ended 28 June 2020Derecognition
A financial liability is derecognised when the obligation under the liability is discharged or cancelled or expires. 
When an existing financial liability is replaced by another from the same lender on substantially different terms, 
or the terms of an existing liability are substantially modified, such an exchange or modification is treated as the 
derecognition of the original liability and the recognition of a new liability. The difference in the respective carrying 
amounts is recognised in the statement of profit or loss.

s.  Borrowing costs
Borrowing costs are recognised as expenses using the effective interest method as described below. 

t.  Borrowings
Borrowings are initially recognised at fair value, net of transaction costs incurred. Borrowings are subsequently 
measured at amortised cost. Any difference between the proceeds (net of transaction costs) and the redemption 
amount is recognised in the statement of profit or loss and other comprehensive income over the period of the 
borrowings using the EIR method.

u.  Share-based payment arrangements
Equity-settled share-based payments to employees and others providing similar services are measured at the fair 
value of the equity instruments at the grant date. Details regarding the determination of the fair value of equity-
settled share-based transactions are set out in Note 23.

The fair value determined at the grant date of the equity-settled share-based payments is expensed on a straight-
line basis over the vesting period, based on the Group’s estimate of equity instruments that will eventually vest, 
with a corresponding increase in equity. At the end of each reporting period, the Group revises its estimate of 
the number of equity instruments expected to vest. The impact of the revision of the original estimates, if any, is 
recognised in profit or loss such that the cumulative expense reflects the revised estimate, with a corresponding 
adjustment to the equity-settled employee benefits reserve.

v.  Comparative amounts
The comparative figures are for the period 24 June 2018 to 30 June 2019. Where appropriate, comparative 
information has been reformatted to allow comparison with current year information. 

w.  Impairment of non-financial assets
The Company assesses, at each reporting date, whether there is an indication that an asset may be impaired. If any 
indication exists, or when annual impairment testing for an asset is required, the Company estimates the asset’s 
recoverable amount. An asset’s recoverable amount is the higher of an asset’s fair value less costs of disposal and 
its value in use. The recoverable amount is determined for an individual asset. When the carrying amount of an asset 
exceeds its recoverable amount, the asset is considered impaired and is written down to its recoverable amount.

In assessing value in use, the estimated future cash flows are discounted to their present value using a pre-tax 
discount rate that reflects current market assessments of the time value of money and the risks specific to the 
asset. The Company bases its impairment calculation on most recent budgets and projection calculations, which are 
prepared separately for each of the Company’s individual assets. 

x.  Changes in accounting policies and disclosures
New and amended Standards and Interpretations adopted
The Company applied, for the first time, AASB 16 Leases. As required by AASB 108 Accounting Policies, Changes in 
Accounting Estimates and Errors, the nature and effect of these changes are disclosed below.

AASB 16 Leases
AASB 16 supersedes AASB 117 Leases, Interpretation-4 Determining whether an Arrangement contains a Lease, 
Interpretation-115 Operating Leases-Incentives and Interpretation-127 Evaluating the Substance of Transactions 
Involving the Legal Form of a Lease. The standard sets out the principles for the recognition, measurement, 
presentation and disclosure of leases and requires lessees to account for most leases under a single on-balance 
sheet model.

The Company adopted AASB 16 using the full retrospective method of adoption with the date of initial application 
of 1 July 2019. The Company also elected to use the recognition exemptions for lease contracts that, at the 
commencement date, have a lease term of 12 months or less and do not contain a purchase option (‘short-term 
leases’), and lease contracts for which the underlying asset is of low value (‘low-value assets’). The Company 
has applied the practical expedient not to separate non-lease components from lease components, and instead 
accounted for each lease component and any associated non-lease components as a single lease component.

Baby Bunting Group Limited Annual Report 2020  71

Note 2:  Summary of significant accounting policies continued

Leases 
The Company assesses at contract inception whether a contract is, or contains, a lease. That is, if the contract 
conveys the right to control the use of an identified asset for a period of time in exchange for consideration. 

The Company applies a single recognition and measurement approach for all leases, except for short-term leases 
and leases of low-value assets. The Company recognises lease liabilities to make lease payments and right-of-use 
assets representing the right to use the underlying assets. 

i.  Nature of the effect of adoption of AASB 16
The Company has lease contracts for various items of property, material handling equipment and motor vehicles. 
Before the adoption of AASB 16, the Company classified each of its leases (where it is the lessee) at the inception 
date as an operating lease. For operating leases of leased property, the lease payments were recognised as rent 
expense in the statement of profit or loss on a straight-line basis over the lease term. Any prepaid rent and accrued 
rent was recognised under Prepayments and Trade and other payables, respectively. Operating leases of material 
handling equipment and motor vehicles, lease payments were recognised as expenses on a straight-line basis over 
the lease term. 

Upon adoption of AASB 16, the Company applied a single recognition and measurement approach for all leases for 
which it is the lessee, except for short-term leases and leases of low-value assets. The Company recognised lease 
liabilities to make lease payments and right-of-use assets representing the right to use the underlying assets. 
In accordance with the full retrospective method of adoption, the Company applied AASB 16 at the date of initial 
application as if it had already been effective at the commencement date of existing lease contracts.

In accordance with the full retrospective method of adoption, the Company applied AASB 16 at the date of 
initial application as if it had already been effective at the commencement date of existing lease contracts. 
Accordingly, the comparative information in these annual consolidated financial statements has been restated.

As at 24 June 2018:

•  Right-of-use assets of $85.203 million were recognised and presented separately in the statement of 

financial position. 

•  Lease liabilities of $95.441 million were recognised and presented separately in the statement of financial 

position.

•  Deferred tax assets increased by $1.755 million due to the deferred tax impact of the changes in assets and 

liabilities.

•  Operating lease provisions decreased by $3.679 million. 

•  The net effect of these adjustments has been adjusted to Retained earnings ($4.804 million). 

As at 30 June 2019:

•  Right-of-use assets of $95.674 million were recognised and presented separately in the statement of 

financial position. 

•  Lease liabilities of $107.489 million were recognised and presented separately in the statement of 

financial position.

•  Deferred tax assets increased by $2.047 million due to the deferred tax impact of the changes in assets 

and liabilities.

•  Operating lease provisions decreased by $4.286 million. 

•  Current tax liabilities increased by $0.077 million. 

•  The net effect of these adjustments has been adjusted to Retained earnings ($5.559 million). 

For the year ended 28 June 2020: 

•  Depreciation expense of $19.986 million (2019: $18.156 million) is now recognised in relation to right-of-

use assets.  

•  Rent expense of $24.912 million (2019: $22.215 million) relating to operating leases and previously included 

in 'Store expenses', 'Warehousing expenses' and 'Administrative expenses' is no longer recognised. 

•  Finance costs of $4.947 million (2019: $5.035 million) now recognised in relation to interest expense on 

lease liabilities. 

72  Baby Bunting Group Limited Annual Report 2020

notes to the consolidated financial statementsfor the year ended 28 June 2020• 

Income tax expense of $0.336 million (2019: ($0.215 million)) relating to the net changes in expenses previously 
described. 

•  Cash flow statement disclosure: Operating lease payments of $24.171 million (2019: $21.460 million) previously 

recognised as payments to suppliers now split between finance costs paid of $4.947 million (2019: $5.035 million) 
and payments of the principal portion of lease liabilities in financing activities of $19.224 million (2019: 
$16.425 million).

ii.  Summary of new accounting policies
Set out below are the new accounting policies of the Company upon adoption of AASB 16:

Right-of-use assets 
The Company recognises right-of-use assets at the commencement date of the lease (i.e., the date the underlying 
asset is available for use). Right-of-use assets are measured at cost, less any accumulated depreciation and 
impairment losses, and adjusted for any remeasurement of lease liabilities. The cost of right-of-use assets includes 
the amount of lease liabilities recognised and lease payments made at or before the commencement date less any 
lease incentives received. Right-of-use assets are depreciated on a straight-line basis over the shorter of the lease 
term and the estimated useful lives of the assets, as follows: 

•  Property 

5 to 10 years 

•  Motor vehicles and material handling equipment  

 1 to 5 years 

The right-of-use assets are also subject to impairment. Refer to the accounting policies in section (w) Impairment of 
non-financial assets.

Lease liabilities 
At the commencement date of the lease, the Company recognises lease liabilities measured at the present value of 
lease payments to be made over the lease term. The lease payments include fixed payments (including in-substance 
fixed payments) less any lease incentives receivable, variable lease payments that depend on an index or a rate, and 
amounts expected to be paid under residual value guarantees. 

Variable lease payments that do not depend on an index or a rate are recognised as expenses in the period in which 
the event or condition that triggers the payment occurs.

In calculating the present value of lease payments, the Company uses its incremental borrowing rate at the 
lease commencement date because the interest rate implicit in the lease is not readily determinable. After the 
commencement date, the amount of lease liabilities is increased to reflect the accretion of interest and reduced for 
the lease payments made. In addition, the carrying amount of lease liabilities is remeasured if there is a modification, 
a change in the lease term, a change in the lease payments (e.g., changes to future payments resulting from a 
change in an index or rate used to determine such lease payments) or a change in the assessment of an option to 
purchase the underlying asset.

Short-term leases and leases of low-value assets 
The Company applies the short-term lease recognition exemption to its short-term leases of material handling 
equipment (i.e., those leases that have a lease term of 12 months or less from the commencement date and do not 
contain a purchase option). It also applies the lease of low-value assets recognition exemption to leases of office 
equipment that are considered to be low value. Lease payments on short-term leases and leases of low value assets 
are recognised as expense on a straight-line basis over the lease term.

Significant judgement is required in determining the lease term of contracts with renewal options
The Company determines the lease term as the non-cancellable term of the lease, together with any periods 
covered by an option to extend the lease if it is reasonably certain to be exercised.

The Company has the option, under some of its leases, to lease the assets for additional terms of mostly five year 
options. The Company applies judgement in evaluating whether it is reasonably certain to exercise the option to 
renew. That is, it considers all relevant factors that create an economic incentive for it to exercise the renewal. 
After the commencement date, the Company reassesses the lease term if there is a significant event or change in 
circumstances that is within its control and affects its ability to exercise (or not to exercise) the option to renew 
(i.e. a change in business strategy).

Baby Bunting Group Limited Annual Report 2020  73

Note 2:  Summary of significant accounting policies continued

Significant judgement in determining the incremental borrowing rate for each lease 
The Company calculates the incremental borrowing rate for each lease determined using inputs including the 
Company’s three-year multi option facility lending margin (adjusted for tenure) and the government bond rate 
applicable at the time of entering into the lease if the interest rate implicit in the lease is not readily determinable. 
The discount rate methodology applied at transition date continues to be applied for leases entered into during the 
current financial reporting period using revised inputs and assumptions as appropriate.

iii.  Impact on the statement of financial position (increase/(decrease))
Set out below, are the carrying amounts of the Company’s right-of-use assets and lease liabilities and the 
movements during the period:

Assets

Right-of-use assets

Deferred tax assets

Total assets

Liabilities

Lease liability

Tax liability

Provisions

Total liabilities

Equity

Retained earnings

Total equity

Impact on the Statement of profit and loss (increase/(decrease))

Depreciation expense 

Rent expense 

Operating profit

Finance costs

Income tax expense

Profit for the period

Impact on the Statement of cash flows (increase/(decrease))

Payment to suppliers

Finance costs paid

Net cash flow from operating activities 

Payment of principal portion of lease liability

Net cash flow used in financing activities 

74  Baby Bunting Group Limited Annual Report 2020

2020 
$’000

2019
$’000
Restated

2018
$’000
Restated

93,504

95,674

85,203

1,695

95,199 

2,047

97,721

1,755

86,958

105,978

107,489

95,441

-

-

77

-

(4,286)

(3,679)

105,978

103,280

91,762

-

–

(5,559)

(4,804)

(5,559)

(4,804)

2020
$’000

19,986

2019
$’000
Restated

18,156

(24,912)

(22,215)

4,926

4,059

4,947

5,035

336

(357)

(215)

(761)

(24,171)

(21,460)

4,947

19,224

19,224

19,224

5,035

16,425

16,425

16,425

notes to the consolidated financial statementsfor the year ended 28 June 2020Impact on the Statement of Profit and Other Comprehensive Income increase/(decrease) for the full year ended 
30 June 2019

Reference

AASB 16
$’000
(Restated)

Previous 
AASB
$’000

Increase/
(decrease)
$’000

Revenue

Cost of sales

Gross profit

Interest income

Store expenses

Marketing expenses

Warehousing expenses

Administrative expenses

Project and acquisition related expenses

Finance costs 

Profit before tax

Income tax expense

Profit after tax

Other comprehensive income for the period

Total comprehensive income for the period

Profit for the period attributable to:

2(i)

2(i)

2(i)

2(i)

368,006

368,006

(239,576)

(239,576)

128,430

128,430

17

17

-

 – 

-

-

(74,722)

(78,785)

(4,063)

(6,040)

(6,040)

(5,283)

(5,240)

(18,593)

(18,632)

(788)

(5,745)

(788)

(710)

17,276

18,252

(5,630)

(5,845)

11,646

12,407

-

-

11,646

12,407

-

43

(39)

-

5,035

(976)

(215)

(761)

-

(761)

Equity holders of Baby Bunting Group Limited

11,646

12,407

(761)

Earnings per share

From continuing operations

Basic (cents per share)

Diluted (cents per share)

9.2

8.7

9.8

9.8

(0.6)

(1.1)

Baby Bunting Group Limited Annual Report 2020  75

Note 2:  Summary of significant accounting policies continued

Condensed Consolidated Statement of Financial Position as at 30 June 2019

Reference

AASB 16
$’000
(Restated)

Previous 
AASB
$’000

Increase/
(decrease)
$’000

Current assets

Cash and cash equivalents

Other receivables

Inventories

Other assets

Total current assets

Non-current assets

Plant and equipment

Intangibles

Goodwill

Right of use asset

Deferred tax assets

Total non-current assets

Total assets

Current liabilities

Trade and other payables

Other liabilities

Current tax liabilities

Lease liability 

Provisions

Total current liabilities

Non-current liabilities

Borrowings

Lease liability

Provisions

Total non-current liabilities

Total liabilities

Net assets

Equity

Issued capital

Share based payments reserve

Retained earnings

Total equity

76  Baby Bunting Group Limited Annual Report 2020

2(i)

2(i)

2(i) 

2(i)

2(i)

2(i)

2(i)

2(i)

5,841

4,095

5,841

4,095

68,204

68,204

1,511

1,511

79,651

79,651

24,452

24,452

4,535

45,321

95,674

7,000

176,982

1,928

2,728

28,969

4,535

45,321

4,953

79,261

1,928

2,651

256,633

158,912

44,273

44,273

-

 – 

-

-

-

-

-

2,047

97,721

97,721

-

-

77

-

95,674

-

28,969

4,111

4,902

(791)

82,009

53,754

28,255

3,133

78,520

427

82,080

3,133

-

-

78,520

3,922

7,055

(3,495)

75,025

164,089

60,809

103,280

92,544

98,103

(5,559)

85,706

85,706

2,515

4,323

2,515

9,882

-

-

(5,559)

92,544

98,103

(5,559)

notes to the consolidated financial statementsfor the year ended 28 June 2020 
AASB 12 – Income Tax: Interpretation 23 Uncertainty over Income Tax Treatment
The Interpretation addresses the accounting for income taxes when tax treatments involve uncertainty that affects 
the application of AASB 12 Income Taxes. It does not apply to taxes or levies outside the scope of AASB 12, nor 
does it specifically include requirements relating to interest and penalties associated with uncertain tax treatments. 
The Interpretation specifically addresses the following: 

•  Whether an entity considers uncertain tax treatments separately 

•  The assumptions an entity makes about the examination of tax treatments by taxation authorities 

•  How an entity determines taxable profit (tax loss), tax bases, unused tax losses, unused tax credits and tax rates 

•  How an entity considers changes in facts and circumstances 

The Company determines whether to consider each uncertain tax treatment separately or together with one or 
more other uncertain tax treatments and uses the approach that better predicts the resolution of the uncertainty. 

Upon adoption of the Interpretation, the Company considered whether it has any uncertain tax positions. The 
Company determined, based on its tax compliance processes, that it is probable that its tax treatments will be 
accepted by the taxation authorities. 

The Interpretation did not have an impact on the consolidated financial statements of the Company.

Note 3:  Revenue from contracts with customers
An analysis of the consolidated entity’s revenue for the year, is as follows:

Revenue from contracts with customers 

Note 4:  Finance income

Interest income

Note 5:  Profit for the year

Profit before income tax expense includes the following expenses:

Interest and finance charges paid/payable

Interest on lease liabilities

Interest on borrowings

Depreciation and amortisation

Depreciation on right of use assets

Employee benefits expense

2020
$’000

2019
$’000
Restated

405,173

368,006

7

17

4,947

809

5,307

19,986

67,498

5,035

710

5,121

18,156

59,158

Baby Bunting Group Limited Annual Report 2020  77

Note 5:  Profit for the year continued

Depreciation and amortisation
Depreciation and amortisation is disclosed in the Consolidated Statement of Profit or Loss and Other Comprehensive 
Income under “Store expenses”, “Warehousing expenses” and “Administrative expenses” as detailed below:

For the year ended 30 June 2019

Store expenses

Warehousing expenses

Administrative expenses

Total

For the year ended 28 June 2020

Store expenses

Warehousing expenses

Administrative expenses

Total

As reported
$’000

(74,722)

(5,283)

(18,593)

(98,598)

(81,437)

(5,367)

(22,823)

(109,627)

Project and acquisition expenses includes the following:

Acquisition related expensesi

Project related expensesii, iii

Total expenses

Depreciation 
and 
amortisation 
on PPE and 
Intangibles
$’000

Depreciation 
on Right of
use Asset 
$’000

Excluding 
Depreciation 
and 
Amortisation 
$’000

4,389

17,546

173

559

5,121

4,462

186

659

5,307

563

47

18,156

(52,787)

(4,547)

(17,987)

(75,321)

18,926

(58,049)

870

190

(4,311)

(21,974)

19,986

(84,334)

2020
$’000

-

3,988

3,988

2019
$’000

248

540

788

i.  Acquisition related expenses relate to four car seat installation businesses purchased in the prior year – one in each of Victoria, New South Wales, 
Queensland and South Australia. These businesses previously provided car seat installation services to Baby Bunting on a fee per service basis. 
The costs identified relate to due diligence costs and integration costs of the acquisitions (but not the acquisition consideration) which were 
finalised during the last quarter of FY2019.

ii. 

In the current year the Company incurred non-capital costs associated with the implementation of a merchandise forecasting and 
replenishment system ($0.606 million), scoping and building a new loyalty program aimed at increasing engagement and lifetime spend of its 
customers ($0.587 million) and non-capital costs in association with the development of its digital technology assets ($0.660 million).

iii.  Other transformation project expenses ($2.135 million) include external consultant costs associated with the selection and establishment of 

a new National Distribution Centre ($0.160 million) which is expected to be completed in FY2021 and project management costs ($1.456 million) 
to deliver the transformation projects. 

Impairment of Assets includes the following:

Digital asset writedowni

Branding asset writedownii

Total impairment 

2020
$’000

3,215

2,610

5,825

2019
$’000

-

-

-

i.  An impairment provision of $3.215 million has been taken up against capitalised costs of its existing digital assets as the Company plans to move 
from a monolithic digital architecture structure to a headless digital architecture structure. This is primarily to address performance issues and 
ensure future opportunities with regard to our various digital opportunities are optimised.

ii.  During the year the Company introduced its new corporate branding which reflects a fresh and modern way of communicating with the 
Company’s customers across all channels. The Company incurred a non-cash expense of $2.610 million to write down the value of its old 
corporate branding.

78  Baby Bunting Group Limited Annual Report 2020

notes to the consolidated financial statementsfor the year ended 28 June 2020Note 6:  Income Tax

Current tax in respect of the current year

Current tax in respect of the prior year

Deferred tax

Total tax expense 

2020
$’000

5,286

-

(195)

5,091

2019
$’000
Restated

6,349

-

(719)

5,630

The prima facie income tax expense on pre-tax accounting profit from operations reconciles to the income tax 
(expense)/benefit in the financial statements as follows:

Profit before tax from continuing operations

Income tax expense calculated at 30% (2019: 30%)

Non-deductible expenditure 

Over/under from prior year

Income tax expense recognised in profit or loss

15,077

17,276

(4,523)

(5,183)

(627)

59

(561)

114

(5,091)

(5,630)

The tax rate used for 2020 and 2019 in the above reconciliation is the corporate tax rate of 30% payable by 
Australian corporate entities on taxable profits under Australian tax law. 

Note 7:  Other receivables

Current

Trade receivables

Other receivables

2020
$’000

200

4,922

5,122

2019
$’000

150

3,945

4,095

There are no material receivables past due date. Other receivables include rebate receivables and financing 
receivables. The receivables are expected to be settled within 30-90 days, subject to the terms of the relevant 
agreement.

Note 8:  Inventory

Finished goods

Less: Provision for shrinkage, obsolescence and mark-down

2020
$’000

2019
$’000

65,766

69,256

(672)

(1,052)

65,094

68,204

The cost of inventories recognised as an expense during the current reporting period in respect of continuing 
operations was $258.313 million (2019: $239.576 million). During 2020, $0.4 million was written back as a credit to 
expense for inventories carried at net realisable value (2019: $0.5 million recognised). This is recognised in cost 
of sales.

Baby Bunting Group Limited Annual Report 2020  79

2020
$’000

1,929

587

2,516

Leasehold 
improvements
$’000

Plant and 
equipment
$’000

7,249

34,144

58

–

7,927

95

2019
$’000

1,014

497

1,511

Total
$’000

41,393

7,985

95

7,307

42,166

49,473

(2,871)

(17,492)

(20,363)

(749)

(3,909)

(4,658)

(3,620)

(21,401)

(25,021)

3,687

20,765

24,452

Leasehold 
improvements
$’000

Plant and 
equipment
$’000

7,307

2

42,166

5,455

Total
$’000

49,473

5,457

(127)

(4,351)

(4,478)

7,182

43,270

50,452

(3,620)

(21,401)

(25,021)

(627)

(4,190)

(4,817)

61

1,807

1,868

(4,186)

(23,784)

(27,970)

2,996

19,486

22,482

Note 9:  Other assets

Prepayments

Right of Return

Note 10:  Plant and equipment

Cost

Balance at 24 June 2018

Additions

Acquisition (Refer Note 13)

Balance at 30 June 2019

Accumulated depreciation

Balance at 24 June 2018

Depreciation

Balance at 30 June 2019

Carrying amount as at 30 June 2019

Cost

Balance at 30 June 2019

Additions

Disposals

Balance at 28 June 2020

Accumulated depreciation

Balance at 30 June 2019

Depreciation

Disposals

Balance at 28 June 2020

Carrying amount as at 28 June 2020

80  Baby Bunting Group Limited Annual Report 2020

notes to the consolidated financial statementsfor the year ended 28 June 2020Note 11:  Intangible assets and goodwill

Cost

Balance at 24 June 2018

Additions

Acquisition (Refer Note 13)

Balance at 30 June 2019

Amortisation and impairment losses

Balance at 24 June 2018

Amortisation

Balance at 30 June 2019

Carrying amount as at 30 June 2019

Cost

Balance at 30 June 2019

Additions

Impairment write-down

Balance at 28 June 2020

Amortisation and impairment losses

Balance at 30 June 2019

Amortisation

Balance at 28 June 2020

Carrying amount as at 28 June 2020

Goodwill
$’000

Intangibles
$’000

44,180

-

1,141

3,728

2,444

-

45,321

6,172

-

-

-

45,321

(1,174)

(463)

(1,637)

4,535

Goodwill
$’000

Intangibles
$’000

45,321

-

-

6,172

2,859

(3,215)

45,321

5,816

-

-

-

45,321

(1,637)

(489)

(2,126)

3,690

Refer to Note 2(c) for detail on the inputs used in the impairment calculation of goodwill.

Note 12:  Leases 
The Company has lease contracts for various items of property, motor vehicles and material handling equipment 
used in its operations. Leases of buildings and equipment generally have lease terms between 3 and 10 years, while 
motor vehicles generally have lease terms between 1 and 4 years. The Company’s obligations under its leases are 
secured by the lessor’s title to the leased assets. Generally, the Company is restricted from assigning and subleasing 
the leased assets. 

There are several lease contracts that include extension and termination options and variable lease payments. Relevant 
factors the Company considers in determining the likelihood to exercise a lease renewal, to the point of reasonable 
certainty, include the property strategy, the importance of the leased asset to the Company, the existence of renewal 
options and their pricing, whether the market is a new market or an existing market, the costs of returning the leased 
asset in a contractually specified condition and the existence of alternate sites within the relevant catchment and the 
associated costs of a relocation, and any broader trends generally shaping the retail industry.

The Company’s lease portfolio contains option periods averaging around 5 years that are not considered reasonably 
certain options to be exercised. However, these options provide the Company flexibility in managing the leased asset 
portfolio. The present value of the lease payments to be made under options considered reasonably certain to be 
exercised has been included in the lease liability balance at 28 June 2020. 

Baby Bunting Group Limited Annual Report 2020  81

Note 12:  Leases continued

The Company has signed a commitment to enter into a lease of a new purpose built Distribution Centre which is 
expected to be complete in the second half of FY2021. The lease is expected to be for a period of 12 years and any 
reasonably certain option periods will be assessed upon entering the lease.

The Company also has certain leases of material handling equipment with lease terms of 12 months or less and 
leases of office equipment that are low in value. The Company applies the ‘short-term lease’ and ‘lease of low-value 
assets’ recognition exemptions for these leases.

Set out below, are the carrying amounts of the Company’s right-of-use assets and lease liabilities and the 
movements during the period:

Property 
$’000

83,844

28,017

(17,707)

94,154

16,183

889

(19,294)

91,932

As at 24 June 2018 (restated)

Additions 

Depreciation expense

As at 30 June 2019 (restated)

Additions 

Remeasurements

Depreciation expense

As at 28 June 2020

Lease Liabilities 

Opening balances

Additions 

Accretion of interest

Remeasurements

Payments

Closing balances 

Current

Non-current

Total lease liabilities 

Right of use Asset

Motor 
Vehicles
$’000

Material
Handling
equipment
$’000

-

-

-

-

311

-

(141)

170

Total
$’000

85,203

28,627

1,359

610

(449)

(18,156)

1,520

433

-

95,674

16,927

889

(551)

(19,986)

1,402

93,504

2020
$’000

107,489

16,927

4,947

786

2019
$’000
Restated

95,441

28,473

5,035

-

(24,171)

(21,460)

105,978

107,489

24,895

28,969

81,083

78,520

105,978

107,489

The maturity analyses of lease liabilities are disclosed in Note 26 Financial Instruments.

82  Baby Bunting Group Limited Annual Report 2020

notes to the consolidated financial statementsfor the year ended 28 June 2020The following are the amounts recognised in profit and loss:

Depreciation expense of right-of-use asset

Interest expense on lease liabilities

Rent expenses – short-term leases

Rent expenses – leases of low-value assets (included in stores, administration and warehouse)

Rent expenses – variable lease payments

As at 28 June 2020

2020
$’000

19,986

4,947

7

286

2,711

2019
$’000
Restated

18,156

5,035

-

-

2,302

27,937

25,493

The Company had total cash outflows for leases of $27.175 million in 2020 ($23.762 million in 2019). The Company 
also had non-cash additions to right-of-use assets and lease liabilities of $16.927 million in 2020 ($28.473 million 
in 2019). 

Note 13:  Acquisition of businesses in Financial Year 2019
The Company acquired four car seat installation businesses during the prior year – one in each of Victoria, New 
South Wales, Queensland and South Australia. These businesses previously provided car seat installation services to 
Baby Bunting on a fee per service basis. As part of this acquisition we acquired key management personal and their 
team of installers providing expertise in car seat installation services. The goodwill of $1,141,000 comprises the value 
of expected synergies arising from the acquisition of key management personal and team, which is not separately 
recognised. Transaction costs of $248,000 were expensed and are included in acquisition expenses (Refer Note 5) 
and included in the payment to suppliers and employees cash flow in the Cash Flow Statement. 

Acquisition of New Business

Assets

Property, plant and equipment

Inventory

Liabilities

Provisions

Total identifiable net assets at fair value

Goodwill arising on acquisition

Purchase consideration transferred

2019
$’000
Fair value recognised 
on acquisition

95

70

165

(41)

124

1,141

1,265

Baby Bunting Group Limited Annual Report 2020  83

Note 14:  Deferred tax assets
Deferred tax balances are presented in the consolidated statement of financial position as follows:

2020
$’000

7,195

2019
$’000
Restated

7,000

Opening 
balance

1,068

358

777

478

304

-

224

211

Recognised 
in profit
or loss

294

177

(70)

17

46

-

(112)

(106)

Closing 
balance

1,362

535

707

495

350

-

112

105

(25,707)

(3,141)

(28,848)

28,568

6,281

3,614

719

32,182

7,000

Opening 
balance

1,362

535

707

495

350

-

112

105

-

(28,848)

32,182

7,000

Recognised 
in profit
or loss

Closing 
balance

349

(391)

127

(142)

(36)

-

(112)

(105)

97

797

(389)

195

1,711

144

834

353

314

-

-

-

97

(28,051)

31,793

7,195

Deferred tax assets

2019 – Consolidated
Restated
$’000

Employee benefits

Accruals

Non-refundable layby income

Inventories

Gift vouchers

Operating lease 

IPO transaction costs – listing

IPO transaction costs – issuance of new shares

Right of use asset

Lease liability

Total

2020 – Consolidated
$’000

Employee benefits

Non-deductible accruals

Non-refundable layby income

Inventories

Gift vouchers

Operating lease 

IPO transaction costs – listing

IPO transaction costs – issuance of new shares

Right of return

Right of use asset

Lease liability

Total

84  Baby Bunting Group Limited Annual Report 2020

notes to the consolidated financial statementsfor the year ended 28 June 2020Note 15:  Payables

Current

Trade payables

Sundry payables 

2020
$’000

2019
$’000

36,110

30,398

13,840

13,875

49,950

44,273

Terms and conditions of the above financial liabilities: 
•  Trade payables are non-interest bearing and are normally settled on 30-day terms.

•  Sundry payable includes $5,699,000 (2019: $4,924,000) of deposit and instalment payments received by the 

Company in relation to layby sales taken out by customers. 

•  Other payables are non-interest bearing and have an average term of three months. 

•  For explanations on the Company’s liquidity risk management processes, refer to Note 26(b).

Note 16:  Other liabilities

Unredeemed gift cards 

Refund liability

The unredeemed gift cards are expected to be redeemed within a year.

Note 17:  Loans and borrowings

Non-current – Secured

Bank loan

2020
$’000

1,048

909

1,957

2019
$’000

1,169

759

1,928

2020
$’000

2019
$’000

–

3,133

The ongoing funding requirements of the consolidated entity are provided by the National Australia Bank (“NAB”). 
The secured multi option facility matures on 31 July 2022 and the facility limit is $58,00,000. Security consists of a 
Deed of Charge over the assets of Baby Bunting Pty Ltd. The Company is a guarantor to the facility. 

The total facility limit at balance date was $58,000,000, consisting of $50,000,000 Corporate Market Loan (“CML”) 
facility and $8,000,000 bank guarantee facility. The CML facility can be drawn to the lesser of $50,000,000 or 
2.25 times the last 12 months historical rolling EBITDA. Interest on the facility is charged at a variable rate.

The consolidated entity was in compliance with the facility agreement at 28 June 2020. The current facility does not 
require the consolidated entity to amortise borrowings. 

On 23 July 2020, the Company and NAB expanded the multi option facility by adding a further $20,000,000 CML 
facility which matures on 31 July 2022.

Baby Bunting Group Limited Annual Report 2020  85

Note 18:  Provisions

Current

Employee benefits

Non-Current

Employee benefits

Note 19:  Issued capital

Fully paid ordinary shares

Balance at beginning of the year

Issue of shares: 

 – Employee Gift Offer

 – LTI vesting 

2020
$’000

2019
$’000
Restated

5,137

4,111

565

427

 28 June 2020

 30 June 2019

 No. of 
shares

$’000

No. of 
shares 

$’000

126,441,237

85,706 125,980,596

85,292

185,134

938,103

652

163,944

-

296,697

414

–

Balance at end of the year

127,564,474

86,358 126,441,237

85,706

Fully paid ordinary shares carry one vote per share and carry the right to dividends. 

Note 20:  Dividends

Recognised amounts

Final 2019 dividend

Interim 2020 dividend

 2020

 2019

$ per 
ordinary 
share

0.051

0.041

$ per 
ordinary 
share

0.025

0.033

$’000

6,448

5,230

$’000

3,150

4,172

On 16 August 2019, the Directors determined to pay a fully franked final dividend of 5.1 cents per share to the 
holders of fully paid ordinary shares in respect of the financial year ended 30 June 2019. The dividend was 
subsequently paid to shareholders on 13 September 2019 totalling $6.448 million.

On 28 February 2020, the Directors determined to pay an interim fully franked dividend of 4.1 cents per share to 
the holders of fully paid ordinary shares in respect of the half-year ended 29 December 2019. The dividend was 
subsequently paid to shareholders on 13 March 2020 totalling $5.230 million.

On 14 August 2020, the Directors determined to pay a fully franked final dividend of 6.4 cents per share to the 
holders of fully paid ordinary shares in respect of the financial year ended 28 June 2020, to be paid to shareholders 
on 11 September 2020. The dividend has not been included as a liability in these consolidated financial statements. 
The record date for determining entitlements to the dividend is 28 August 2020. The total estimated dividend to be 
paid is $8.163 million.

Adjusted franking account balance

86  Baby Bunting Group Limited Annual Report 2020

Company

2020
$’000

9,162

2019
$’000

7,310

notes to the consolidated financial statementsfor the year ended 28 June 2020 
Note 21:  Retained earnings

Retained earnings

Balance at beginning of year

Profit attributable to owners of the Company

Payment of dividends 

Balance at end of year

2020
$’000

4,323

9,986

2019
$’000
Restated

(1)

11,646

(11,678)

(7,322)

2,631

4,323

Note 22:  Segment information
Management has determined the operating segments based on the reports reviewed by the CEO and Managing 
Director (the chief operating decision maker as defined under AASB 8) that are used to make strategic and 
operating decisions. The CEO and Managing Director considers the business primarily from a geographic 
perspective. On this basis management has identified one reportable segment, Australia. The consolidated entity 
does not operate in any other geographic segment.

The following is an analysis of the consolidated entity’s revenue and results from continuing operations by 
reportable segment:

Revenue

Operating EBIT

Total segment assets

Additions to plant and equipment and intangibles

Depreciation and amortisation

Total non-current assets1

Total segment liabilities

1.  Non-current assets exclude deferred tax assets.

Australia

Total

2020
$’000

 2019
$’000
Restated

2020
$’000

 2019
$’000
Restated

405,173

368,006

405,173

368,006

23,456

25,231

23,456

25,231

258,261

256,633

258,261

256,633

8,316

25,293

10,524

23,277

8,316

25,293

10,524

23,277

164,997

169,982

164,997

169,982

164,892

164,089

164,892

164,089

Revenue reported above represents revenue generated from external customers. There were no inter-segment 
sales in the current reporting period (2019: nil).

The accounting policies of the reportable segment are the same as the consolidated entity’s accounting policies 
described in Note 2. The CEO and Managing Director assesses the performance of the operating segment based on 
a measure of Operating EBIT. This measure basis excludes the effects of interest revenue, finance costs, income tax, 
other non-operating costs and associated indirect tax costs.

Baby Bunting Group Limited Annual Report 2020  87

Note 22:  Segment information continued

Operating EBIT
A reconciliation of operating EBIT to profit before tax is provided as follows:

Operating EBIT

Interest revenue

Finance expenses

Employee equity expenses

Profit before tax

2020
$’000

2019
$’000
Restated

23,456

25,231

7

17

(5,756)

(5,745)

(2,630)

(2,227)

15,077

17,276

Segment assets and liabilities
The amounts provided to the CEO and Managing Director with respect to total assets and liabilities are measured in 
a manner consistent with that of the financial statements. Reportable segments’ assets and liabilities are reconciled 
to total assets as follows:

Total segment assets

Total segment liabilities

Note 23: Share based payments

Share based payments reserve

Balance at beginning of period

Performance rights – expense (Note 23(a))

Balance at end of period

28 Jun 
2020

30 Jun 2019
$’000
Restated

258,261

256,633

164,892

164,089

2020
$’000

2,515

1,865

4,380

2019
$’000

912

1,603

2,515

a.  Performance rights
The consolidated entity has previously established a Long Term Incentive Plan (LTI Plan) involving the grant of 
performance rights. Upon vesting, each right entitles the participant to one fully paid ordinary share in the Company. 
No dividends or voting rights are attached to performance rights prior to vesting. The number of rights that vest, 
across various grants, will be determined by reference to certain performance conditions that include some or all of 
the following:

•  Earnings per share (EPS) growth;

•  Total shareholder return (TSR) growth; and

•  Service condition (Retention rights).

88  Baby Bunting Group Limited Annual Report 2020

notes to the consolidated financial statementsfor the year ended 28 June 2020Fair value of performance rights granted
The weighted average fair value of the performance rights TSR component granted during the reporting period 
under the LTI Plan is $1.67 (2019: $0.80). The fair value of the TSR component of performance rights is determined at 
grant date using a Monte-Carlo simulation. For the non-market component (EPS CAGR), the fair value is determined 
with reference to the share price of ordinary shares at grant date.

Performance rights series

Grant date

2019 – Series 1 (TSR CAGR)

3 September 2018

2019 – Series 1 (EPS CAGR)

3 September 2018

2019 – Series 2 (TSR CAGR)

30 November 2018

2019 – Series 2 (EPS CAGR)

30 November 2018

2019 – Series 3 (TSR CAGR)

30 November 2018

2019 – Series 3 (EPS CAGR)

30 November 2018

2019 – Series 3 (Retention)

30 November 2018

2019 – Series 4 (TSR CAGR)

2019 – Series 4 (EPS CAGR)

2019 – Series 4 (Retention)

31 May 2019

31 May 2019

31 May 2019

2020 – Series 1 (TSR CAGR)

25 October 2019

2020 – Series 1 (EPS CAGR)

25 October 2019

Grant date 
fair value

Exercise 

price Expiry date

$1.36

$2.39

$2.19

$2.32

$0.74

$2.32

$2.32

$1.14

$2.45

$2.45

$1.67

$3.79

nil

nil

nil

nil

nil

nil

nil

nil

nil

nil

nil

nil

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

1.  These performance rights vest and can be exercised at the end of the relevant performance and service period, subject to meeting the 

relevant performance and/or service conditions. The Board determines whether vesting occurs. Any performance rights that have not vested 
following the final applicable performance period lapse.

Grant date share price 

Exercise price

Expected volatility

Expected life (years)

Dividend yield

Risk-free interest rate

2019 Series 
1 TSR

2019 Series 
2 TSR

2019 Series 
3 TSR

2019 Series 
4 TSR

2020 Series 
1 TSR

$2.39

$2.32

$2.32

$2.45

nil

45%

0.8, 1.8

4.50%

1.96%

nil

45%

1.6

3.70%

2.11%

nil

45%

2.6

3.70%

2.11%

nil

45%

2.6

3.70%

2.11%

$1.67

nil

55%

2.6

2.21%

1.35%

Baby Bunting Group Limited Annual Report 2020  89

Note 23: Share based payments continued

Movements in performance rights during the year
The consolidated entity recorded a share based payments expense for performance rights of $1.865 million 
(2019: $1.603 million) disclosed in the Consolidated Statement of Profit or Loss and Other Comprehensive Income 
under “Administrative expenses”. 

The following reconciles the performance rights outstanding at the beginning and end of the year:

52 weeks ended 28 June 2020

53 weeks ended 30 June 2019

TSR 
Number
of rights

EPS
Number
of rights

Retention
Number
of rights

TSR 
Number
of rights

EPS 
Number
of rights

Retention
Number
of rights

Balance at beginning of the period

3,942,223

4,219,334

614,000

2,730,641

2,730,644

–

Granted during the period

1,155,500

1,155,500

–

1,602,000

1,602,000

614,000

Forfeited during the period

(226,740)

 (257,000)

(50,000)

–

Exercised during the period

(938,103)

–

Lapsed during the period

–

(2,710,334)

–

–

(296,697)

(93,721)

(113,310)

–

–

–

–

–

Balance at end of period

3,932,880

2,407,500

564,000

3,942,223

4,219,334

614,000

Exercisable at end of period

–

–

–

–

–

–

b.  General Employee Share Plan (“GESP”) 
The consolidated entity has previously established the GESP which is intended to be part of the consolidated 
entity’s overall remuneration policy to reward Baby Bunting employees, from time to time. The GESP provides for 
grants of Shares to eligible employees of the consolidated entity up to a value determined by the Board. 

During the reporting period, the Board issued a total of 185,134 shares (2019: 163,944 shares) in the Employee 
Gift Offer with no monetary consideration payable by participating eligible employees. Shares issued are subject 
to a disposal restriction in accordance with current Australian tax legislation. The fair value of $0.652 million 
(2019: $0.414 million) was fully expensed at the time of granting, as there are no performance or service conditions. 

Note 24:  Related party transactions
The immediate parent and ultimate controlling party of the consolidated entity is Baby Bunting Group Limited 
(incorporated in Australia).

Balances and transactions between the Company and its subsidiaries, which are related parties of the Company, 
have been eliminated on consolidation and are not disclosed in this note. Details of transactions between the 
consolidated entity and other related parties are disclosed below.

a.  Loans to and from key management personnel and directors
As at the end of the current reporting period, no loans were outstanding to or from key management personnel or 
directors of the consolidated entity (2019: nil).

b.  Key management personnel compensation
The aggregate compensation made to directors and KMP of the Company and the consolidated entity is set out below:

Short-term employment benefits

Post-employment benefits

Other long-term benefits

Share-based payments

90  Baby Bunting Group Limited Annual Report 2020

2020
$’000

2019
$’000

1,388,059

1,557,579

86,686

80,115

30,221

28,526

759,313

691,743

2,264,279

2,357,963

notes to the consolidated financial statementsfor the year ended 28 June 2020Note 25:  Commitments for expenditure
Capital commitments
The consolidated entity has capital commitments totalling nil (2019: nil).

Note 26:  Financial instruments – fair values and risk management
The consolidated entity’s activities expose it to a variety of financial risks, including market risk (foreign currency 
and interest rate risk), liquidity risk and credit risk.

The consolidated entity does not enter into or trade financial instruments, including derivative financial instruments, 
for speculative purposes. There have been no changes to the consolidated entity’s exposure to financial risks or the 
manner in which it manages and measures these risks from the previous period.

The consolidated entity holds the following financial assets and liabilities at reporting date:

Financial assets

Cash and cash equivalents

Other receivables

Financial liabilities

Trade and other payables

Borrowings

Lease liability

2020
$’000

13,337

5,122

18,459

2019
$’000

5,841

4,095

9,936

44,251

39,349

–

3,133

105,978

107,489

150,229

149,971

a.  Market risk
i.  Foreign exchange risk management
The majority of the consolidated entity’s operations are transacted in the functional currency, AUD of the group 
and are therefore exposure to foreign exchange risk is limited to less than 10% of goods which are purchased in a 
foreign currency.

A decrease in the exchange rate of AUD relative to the USD could result in increased costs of goods imported. 
Consequently, the consolidated entity is exposed to movements in the AUD/USD exchange rate should suppliers 
pass through to the consolidated entity movements in cost of goods attributed to foreign exchange. 

The consolidated entity has historically elected to pass on changes to the cost of goods from foreign exchange 
movements without adversely impacting sales or gross profit margin.

ii.  Cash flow and fair value interest rate risk
The consolidated entity is exposed to interest rate risk as it borrows funds at floating interest rates. Any increase in 
interest rates will impact the consolidated entity’s costs of servicing these borrowings, which may adversely impact 
its financial position.

Baby Bunting Group Limited Annual Report 2020  91

Note 26:  Financial instruments – fair values and risk management continued

iii.  Summarised sensitivity analysis
The following table summarises the sensitivity of the consolidated entity’s financial assets and financial liabilities to 
interest rate risk.

The consolidated entity is using a sensitivity of 50 basis points as management considers this to be reasonable 
having regard to historic movements in interest rates. A positive number represents an increase in profit and a 
negative number a decrease in profit.

At 30 June 2019

Financial liabilities

Borrowings – CML Facility

Total increase/(decrease)

At 28 June 2020

Financial liabilities

Borrowings – CML Facility

Total increase/(decrease)

Interest rate risk

–50bps

+50 bps

Carrying 
amount 
$’000

Profit 
$’000

Profit 
$’000

3,133

3,133

16

16

(16)

(16)

Interest rate risk

–50bps

+50 bps

Carrying 
amount 
$’000

Profit
$’000

Profit
$’000

–

–

–

–

–

–

b.  Liquidity risk
Ultimate responsibility for liquidity risk management rests with the Board, who assess the consolidated entity’s 
short, medium and long term funding and liquidity management requirements. The consolidated entity manages 
liquidity risk by maintaining adequate reserves, banking facilities and reserve borrowing facilities and by continuously 
monitoring forecast and actual cash flows.

Financing arrangements
The consolidated entity has access to the following undrawn borrowing facilities at the end of the reporting period:

CML Facility

Bank Guarantee Facility

Total Facility

 2020

 2019

Limit
$’000

50,000

8,000

58,000

Utilised 
$’000

Limit
$’000

Utilised
$’000

–

50,000

3,729

3,729

8,000

58,000

3,133

3,662

6,795

Maturities of financial assets and financial liabilities
The following tables detail the consolidated entity’s remaining contractual maturity for its financial assets and 
liabilities. The tables have been drawn up based on the undiscounted cash flows of financial liabilities based on 
the earliest date on which the consolidated entity can be required to pay. The table includes both principal and 
estimated interest cash flows. Cash flows for financial assets and liabilities without fixed amount or timing are based 
on the conditions existing at the reporting date.

92  Baby Bunting Group Limited Annual Report 2020

notes to the consolidated financial statementsfor the year ended 28 June 2020–

–

–

–

–

–

–

–

–

–

Maturity

Less than 
6 months 
$’000

6 – 12 
months

Between 
1 and 2 
years

Between 
2 and 5 
years

Over 5 
years

Total

Weighted average 
effective interest rate
%

At 30 June 2019
Restated

Financial assets

Cash and cash 
equivalents

Other receivables

5,841

0.25%

5,841

4,095

9,936

–

–

–

–

–

–

–

–

–

–

–

–

4,095

9,936

–

39,349

Financial liabilities

Trade and other payables

39,349

Lease liability

11,363

12,114

24,953

39,067

58,105

145,602

Borrowings – CML Facility

–

–

–

3,133

–

3,133

2.75%

50,712

12,114

24,953

42,200

58,105

188,084

Maturity

Less than 
6 months 
$’000

6 – 12 
months

Between 
1 and 2 
years

Between 
2 and 5 
years

Over 5 
years

Total

Weighted average 
effective interest rate
%

At 28 June 2020

Financial assets

Cash and cash 
equivalents

Other receivables

13,337

0.23%

13,337

5,122

18,459

–

–

–

–

–

–

–

–

–

–

–

–

5,122

18,459

–

44,251

Financial liabilities

Trade and other payables

44,251

Lease liability

12,567

12,387

21,168

33,804

42,200

122,126

Borrowings – CML Facility

-

–

–

–

–

–

2.75%

56,818

12,387

21,168

33,804

42,200

166,377

c.  Credit risk management
Credit risk refers to the risk that a counterparty will default on its contractual obligations resulting in financial 
loss to the consolidated entity. The consolidated entity has endeavoured to minimise its credit risk by dealing with 
creditworthy counterparties and use of counterparty account based credit limits which are regularly reviewed 
against historical spending patterns for appropriateness.

The consolidated entity does not have any significant credit risk exposure to any single counterparty or any group 
of counterparties having similar characteristics. The carrying amount of financial assets recorded in the financial 
statements, net of any allowance for impairment, represents the consolidated entity’s maximum exposure to 
credit risk.

d.  Fair value of financial instruments
The carrying amount of financial assets and financial liabilities recorded in the financial statements approximate their 
fair values. 

Baby Bunting Group Limited Annual Report 2020  93

Note 27:  Notes to the statement of cash flows
a.  Reconciliation of profit/(loss) for the year to net cash flows from ordinary activities

Profit after income tax

Non-cash expenses and other adjustments:

Depreciation and amortisation

Share based payments

Digital asset writedown

Branding asset writedown 

Changes in assets and liabilities:

Decrease/(Increase) in other receivables

Decrease/(Increase) in prepayments

Decrease/(Increase) in inventories

Decrease/(Increase) in tax assets

Increase/(Decrease) in trade and other payables 

Increase/(Decrease) in provisions

Increase/(Decrease) in income tax liability

Increase/(Decrease) in other financial liabilities

2020
$’000

9,986

2019
$’000
Restated

11,646

25,293

23,277

2,630

3,215

2,610

(1,026)

(1,005)

3,110

(195)

5,461

1,161

(1,423)

30

2,227

–

–

(291)

166

(5,228)

(719)

7,570

983

1,837

313

Net cash provided by operating activities

49,847

41,781

b.  Reconciliation of Cash and Cash equivalents
For the purposes of the statement cash flows, cash at the end of the financial year as shown in the statement of 
cash flows is reconciled to the related items in the statement of financial position as follows:

Cash on hand

Cash at bank

2020
$’000

73

13,264

13,337

2019
$’000

73

5,768

5,841

94  Baby Bunting Group Limited Annual Report 2020

notes to the consolidated financial statementsfor the year ended 28 June 2020Note 28:  Parent entity disclosures
As at, and throughout, the 52 weeks ended 28 June 2020 the parent entity of the consolidated entity was Baby 
Bunting Group Limited. 

Result of parent entity:

Profit for the year

Other comprehensive income

Total comprehensive income for the year

Financial position of parent entity at year end:

Current assets

Non-current assets

Total assets

Current liabilities

Non-current liabilities

Total liabilities

Total equity of the parent entity comprising:

Issued capital

Reserves

Retained earnings

Total equity

Parent Entity

2020
$’000

2019
$’000

9,900

10,200

–

–

9,900

10,200

–

–

96,704

99,090

96,704

99,090

1,304

2,649

–

–

1,304

2,649

86,357

85,705

451

8,592

95,400

451

10,285

96,441

The Company does not have any contractual commitments for the acquisition of property, plant and equipment 
(30 June 2019: nil).

The Company does not have any contingent liabilities (30 June 2019: nil)

Note 29:  Group entities
Baby Bunting Group Limited has two 100% owned subsidiaries, Baby Bunting Pty Ltd and Baby Bunting EST Pty Ltd. 
The investment in Baby Bunting Pty Ltd is $8,891,700 which represents the issued capital of the entity, together with 
the value of non cash costs associated with the acquisition of the business. 

The Company and Baby Bunting Pty Ltd have entered into a Deed of Cross Guarantee.

Pursuant to ASIC Corporations (Wholly-owned Companies) Instrument 2016/785, the wholly-owned subsidiary 
(Baby Bunting Pty Ltd) is relieved from the Corporations Act 2001 requirements for the preparation, audit and 
lodgement of Financial Reports.

The effect of the deed is that the Company guarantees to each creditor payment in full of any debt in the event of 
winding up of the subsidiary under certain provisions of the Corporations Act 2001. If a winding up occurs under 
other provisions of the Act, the Company will only be liable in the event that after six months any creditor has not 
been paid in full.

The Consolidated Statement of Profit and Loss and Other Comprehensive Income and Consolidated Statement of 
Financial Position of the consolidated entity approximates the forementioned statements comprising the Company 
and subsidiary which are party to the deed as at the reporting date and therefore additional Company and subsidiary 
financial statements are not presented. 

Baby Bunting Group Limited Annual Report 2020  95

 
Note 29:  Group entities continued

Subsidiaries listing

Name of subsidiary

Principal activity

Baby Bunting Pty Ltd1

Retailing of baby merchandise

Baby Bunting EST Pty Ltd2

Trustee of the trust established 
in connection with the Company’s 
employee share plans

Proportion of ownership 
interest and voting power 
held by the Company

Place of incorporation 
and operation

June 2020

June 2019

Australia

Australia

100%

100%

100%

100%

1.  This wholly-owned subsidiary has entered into a deed of cross guarantee with Baby Bunting Group Limited. Baby Bunting Pty Ltd became a party 

to the deed of cross guarantee on 19 June 2008.

2.  Baby Bunting EST Pty Ltd has no material net assets or profit and the financial information disclosed in this report represents the financial 

information for the group entities that are party to the deed of cross guarantee.

Note 30:  Earnings per share

Basic earnings per share from continuing operations1

Diluted earnings per share from continuing operations1

2020

2019 
Restated

cents per 
share

cents per 
share

7.8

7.3

9.2

8.7

1. 

In the current and comparative reporting periods there were no discontinued operations.

a.  Basic earnings per share
Basic earnings per share is calculated by dividing the profit for the year attributable to members of the ordinary 
equity holders of the parent by the weighted average number of ordinary shares outstanding during the year.

The earnings and weighted average number of ordinary shares used in the calculation of basic earnings per share 
are as follows:

Earnings used in the calculation of basic earnings per share from continuing operations1

2020
$’000

9,986

2019
$’000 
Restated

11,646

Number

Number

Weighted average number of ordinary shares for the purposes of basic earnings per share

127,244,428 126,302,414

1.  In the current and comparative reporting periods there were no discontinued operations.

b.  Diluted earnings per share
Diluted earnings per share is calculated by dividing the profit attributable to members of the ordinary equity holders 
of the parent by the weighted average number of ordinary shares outstanding during the year plus the weighted 
average number of ordinary shares that would be issued on conversion of all the dilutive potential ordinary shares 
into ordinary shares.

The earnings used in the calculation of diluted earnings per share are as follows:

Earnings used in the calculation of basic earnings per share from continuing operations1

1. 

In the current and comparative reporting periods there were no discontinued operations.

96  Baby Bunting Group Limited Annual Report 2020

2020
$’000

9,986

2019
$’000 
Restated

11,646

notes to the consolidated financial statementsfor the year ended 28 June 2020The weighted average number of ordinary shares for the purposes of diluted earnings per share reconciles to the 
weighted average number of ordinary shares used in the calculation of basic earnings per share as follows:

Weighted average number of ordinary shares for the purposes of diluted earnings per share

135,922,008 133,352,188

2020
Number

2019
Number

Note 31:  Remuneration of auditors

Assurance Services

Review of the financial report for the half-year

Audit of the year-end financial report

Tax and Consulting Services

Taxation services

Remuneration advisory service

Total remuneration

2020 $

2019 $

30,500

26,250

136,800

89,250

167,300

115,500

34,524

45,100

38,831

73,355

-

45,100

240,655

160,600

The auditors of the consolidated entity and the Company are Ernst & Young. From time to time, Ernst & Young 
provides other services to the consolidated entity and the Company, which are subject to the corporate 
governance procedures adopted by the Company. 

Note 32:  Events after balance sheet date
Dividends on the Company’s ordinary shares
A final dividend of 6.4 cents per fully paid ordinary shares has been determined for the year ended 28 June 2020 – 
refer Note 20.

On 23 July 2020, the Company and NAB expanded the multi option facility by adding a further $20,000,000 CML 
facility which matures on 31 July 2022.

There have been no events subsequent to the date of this report which would have a material effect on the financial 
report of the consolidated entity at 28 June 2020.

Baby Bunting Group Limited Annual Report 2020  97

directors’ declaration

The Directors declare that:

a.  in their opinion, there are reasonable grounds to believe that the Company will be able to pay its debts as and 

when they become due and payable;

b. in their opinion, the attached financial statements are in compliance with International Financial Reporting 

Standards, as stated in Note 2 to the financial statements;

c. in their opinion, the attached financial statements and notes thereto are in accordance with the Corporations Act 
2001, including compliance with accounting standards and giving a true and fair view of the financial position and 
performance of the consolidated entity; and

d. the Directors have been given the declarations required by s.295A of the Corporations Act 2001.

In the Directors’ opinion, there are reasonable grounds to believe that the Company and its subsidiary which have 
entered into the Deed of Cross Guarantee, as detailed in Note 28 to the financial statements will be able to meet 
any obligations or liabilities to which they are, or may become, subject by virtue of the deed of cross guarantee.

Signed in accordance with a resolution of the Directors made pursuant to s.295(5) of the Corporations Act 2001.

On behalf of the Directors

Ian Cornell
Chairman 

Melbourne:  14 August 2020

98  Baby Bunting Group Limited Annual Report 2020

independent auditor’s report

Baby Bunting Group Limited Annual Report 2020  99

A member firm of Ernst & Young Global LimitedLiability limited by a scheme approved under Professional Standards LegislationErnst & Young8 Exhibition StreetMelbourne  VIC  3000  AustraliaGPO Box 67 Melbourne  VIC  3001 Tel: +61 3 9288 8000Fax: +61 3 8650 7777ey.com/auIndependent Auditor's Report to the Members of Baby Bunting Group LimitedReport on the Audit of the Financial ReportOpinionWe have audited the financial report of Baby Bunting Group Limited (the Company) and its subsidiaries(collectively the Group), which comprises the consolidated statement of financial position as at28 June 2020, the consolidated statement of profit or loss and other comprehensive income,consolidated statement of changes in equity and consolidated statement of cash flows for the year thenended, notes to the financial statements, including a summary of significant accounting policies, and thedirectors' declaration.In our opinion, the accompanying financial report of the Group is in accordance with theCorporations Act2001, including:(a)giving a true and fair view of the consolidated financial position of the Group as at 28 June 2020 andof its consolidated financial performance for the year ended on that date; and(b)complying with Australian Accounting Standards and theCorporations Regulations 2001.Basis for OpinionWe conducted our audit in accordance with Australian Auditing Standards. Our responsibilities underthose standards are further described in theAuditor’s Responsibilities for the Audit of the FinancialReport section of our report. We are independent of the Group in accordance with the auditorindependence requirements of theCorporations Act 2001 and the ethical requirements of the AccountingProfessional and Ethical Standards Board’s APES 110Code of Ethics for Professional Accountants(including Independence Standards) (the Code) that are relevant to our audit of the financial report inAustralia. We have also fulfilled our other ethical responsibilities in accordance with the Code.We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis forour opinion.Key Audit MattersKey audit matters are those matters that, in our professional judgment, were of most significance in ouraudit of the financial report of the current year. These matters were addressed in the context of our auditof the financial report as a whole, and in forming our opinion thereon, but we do not provide a separateopinion on these matters. For each matter below, our description of how our audit addressed the matteris provided in that context.100  Baby Bunting Group Limited Annual Report 2020

independent auditor’s reportA member firm of Ernst & Young Global LimitedLiability limited by a scheme approved under Professional Standards LegislationWe have fulfilled the responsibilities described in theAuditor’s Responsibilities for the Audit of theFinancial Report section of our report, including in relation to these matters. Accordingly, our auditincluded the performance of procedures designed to respond to our assessment of the risks of materialmisstatement of the financial report. The results of our audit procedures, including the proceduresperformed to address the matters below, provide the basis for our audit opinion on the accompanyingfinancial report.Adoption of Australian Accounting Standard AASB 16 – LeasesWhy significantHow our audit addressed the key audit matterThe 28 June 2020 financial year was the first yearof adoption of Australian Accounting StandardAASB 16 - Leases (“AASB 16”).  The Group haslease arrangements as lessee for retail sites, adistribution centre, equipment and motor vehicles.Note 2(x) describes the accounting for thetransition and describes the accounting policy forleases on an ongoing basis.Upon transition a lease liability of $95.4 millionand right of use asset of $85.2 million wererecognised on the balance sheet. The quantitativeimpact of the transition adjustments make theimpact of this new standard significant to thefinancial statements of the Group.In addition, the complexity in the modelling of theaccounting for the leases including the calculationof the incremental borrowing rate and thejudgement involved in the treatment of renewaloptions is significant.Given the financial significance to the Group of itsleasing arrangements, the complexity andjudgements involved in the application of AASB 16,and the transition requirements of the standard,this was considered to be a key audit matter.Our audit procedures included the following:►Considered whether the Group’s newaccounting policies as set out in Note 2(x),satisfied the requirements of AASB 16including the adoption of any of the availablepractical expedients selected by the Group aspart of the transition process;►Assessed the integrity of the Group’s AASB 16lease calculation model, including theaccuracy of the underlying calculationformulas;►For a sample of leases, agreed the inputs inthe AASB 16 lease calculation model inrelation to those leases, such as, key dates,fixed and variable rent payments, renewaloptions and incentives, to the relevant termsof the underlying signed lease agreements;►Considered the Group’s assumptions inrelation to the treatment of lease renewaloptions;►Assessed whether the Group had included allof its leases taking into consideration the fullretrospective transition approach and practicalexpedients adopted by the Group;►Assessed the rates used to discount futurelease payments to present value;►Assessed the adequacy of the financial reportdisclosures contained in Note 2(x) andNote 12.Baby Bunting Group Limited Annual Report 2020  101

A member firm of Ernst & Young Global LimitedLiability limited by a scheme approved under Professional Standards LegislationAccounting for supplier rebatesWhy significantHow our audit addressed the key audit matterAs detailed in Note 2(g) of the financial report,volume and promotional rebates received by theGroup from suppliers are recognised as a reductionin the cost of inventory or as a direct reductionfrom the cost of goods sold.This was a key audit matter due to the quantum ofrebates recognised during the year and thejudgement required to be exercised by the Group inrelation to a number of factors, including:►The nature, complexity and commercial termsof each individual rebate;►The appropriate timing of recognition, inparticular, rebates recorded at the reportingdate; and►Consideration of whether the rebate amountshould be applied against the carrying value ofinventory or recognised in the incomestatement as a reduction in cost of goods sold.Disclosure relating to the measurement andrecognition of rebates can be found in Note 2(g).Our audit procedures included the following:►Assessed the appropriateness of the Group’saccounting policies in relation to volumerebates and promotional rebates in accordancewith Australian Accounting Standards.►Assessed the effectiveness of controls in placerelating to the recognition and measurement ofrebate amounts.►Compared recorded amounts for a sample ofsignificant rebate arrangements with amountsrecorded for the same arrangements in theprior year and where material variances wereidentified, obtained supporting evidence.►For a sample of individual supplier agreements,recalculated the rebate entitlements anddetermined whether these were correctlyrecorded in accordance with the terms of theagreement and Australian AccountingStandards.►Assessed the Group’s year end rebatereceivable by considering the key assumptions,having regard to past claims experience andthe Group’s claim documentation preparedafter balance date. Where available, we agreedthe receivable to the amount settledsubsequent to year end.Carrying value of inventoriesWhy significantHow our audit addressed the key audit matterAs at 28 June 2020, the Group held $65.1 millionin inventories representing 25% of total assets ofthe Group.As detailed in Note 2(g) of the financial report,inventories are valued at the lower of cost and netrealisable value.Our audit procedures included the following:►Assessed the design and operatingeffectiveness of relevant controls used by theGroup to record the cost of inventories andtested the cost price of inventory recorded fora sample of inventory lines to supplier invoices.102  Baby Bunting Group Limited Annual Report 2020

independent auditor’s reportA member firm of Ernst & Young Global LimitedLiability limited by a scheme approved under Professional Standards LegislationWhy significantHow our audit addressed the key audit matterJudgement was required to be exercised by theGroup to determine the net realisable value foritems which may be ultimately sold below cost.These judgements include consideration ofexpectations for future sales based on historicalexperience.►Assessed the basis for inventory provisionsrecorded by the Group for slow movinginventories and stock losses.  In doing so, weexamined the Group’s process for identifyingslow moving inventories, negative margin andhistorical stock loss rate trends.►Considered the impact of sales subsequent toyear end on the value of inventories at balancedate by comparing the actual selling prices tothe carrying value for a sample of inventories.Information Other than the Financial Report and Auditor’s Report ThereonThe directors are responsible for the other information. The other information comprises the informationincluded in the Company’s 2020 Annual Report, but does not include the financial report and ourauditor’s report thereon.Our opinion on the financial report does not cover the other information and accordingly we do notexpress any form of assurance conclusion thereon, with the exception of the Remuneration Report andour related assurance opinion.In connection with our audit of the financial report, our responsibility is to read the other information and,in doing so, consider whether the other information is materially inconsistent with the financial report orour knowledge obtained in the audit or otherwise appears to be materially misstated.If, based on the work we have performed, we conclude that there is a material misstatement of this otherinformation, we are required to report that fact. We have nothing to report in this regard.Responsibilities of the Directors for the Financial ReportThe directors of the Company are responsible for the preparation of the financial report that gives a trueand fair view in accordance with Australian Accounting Standards and theCorporations Act 2001 and forsuch internal control as the directors determine is necessary to enable the preparation of the financialreport that gives a true and fair view and is free from material misstatement, whether due to fraud orerror.In preparing the financial report, the directors are responsible for assessing the Group’s ability tocontinue as a going concern, disclosing, as applicable, matters relating to going concern and using thegoing concern basis of accounting unless the directors either intend to liquidate the Group or to ceaseoperations, or have no realistic alternative but to do so.Baby Bunting Group Limited Annual Report 2020  103

A member firm of Ernst & Young Global LimitedLiability limited by a scheme approved under Professional Standards LegislationAuditor's Responsibilities for the Audit of the Financial ReportOur objectives are to obtain reasonable assurance about whether the financial report as a whole is freefrom material misstatement, whether due to fraud or error, and to issue an auditor’s report that includesour opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an auditconducted in accordance with the Australian Auditing Standards will always detect a materialmisstatement when it exists. Misstatements can arise from fraud or error and are considered material if,individually or in the aggregate, they could reasonably be expected to influence the economic decisions ofusers taken on the basis of this financial report.As part of an audit in accordance with the Australian Auditing Standards, we exercise professionaljudgement and maintain professional scepticism throughout the audit. We also:·Identify and assess the risks of material misstatement of the financial report, whether due to fraudor error, design and perform audit procedures responsive to those risks, and obtain audit evidencethat is sufficient and appropriate to provide a basis for our opinion. The risk of not detecting amaterial misstatement resulting from fraud is higher than for one resulting from error, as fraudmay involve collusion, forgery, intentional omissions, misrepresentations, or the override ofinternal control.·Obtain an understanding of internal control relevant to the audit in order to design auditprocedures that are appropriate in the circumstances, but not for the purpose of expressing anopinion on the effectiveness of the Group’s internal control.·Evaluate the appropriateness of accounting policies used and the reasonableness of accountingestimates and related disclosures made by the directors.·Conclude on the appropriateness of the directors’ use of the going concern basis of accounting and,based on the audit evidence obtained, whether a material uncertainty exists related to events orconditions that may cast significant doubt on the Group’s ability to continue as a going concern. Ifwe conclude that a material uncertainty exists, we are required to draw attention in our auditor’sreport to the related disclosures in the financial report or, if such disclosures are inadequate, tomodify our opinion. Our conclusions are based on the audit evidence obtained up to the date of ourauditor’s report. However, future events or conditions may cause the Group to cease to continue asa going concern.·Evaluate the overall presentation, structure and content of the financial report, including thedisclosures, and whether the financial report represents the underlying transactions and events in amanner that achieves fair presentation.·Obtain sufficient appropriate audit evidence regarding the financial information of the entities orbusiness activities within the Group to express an opinion on the financial report. We areresponsible for the direction, supervision and performance of the Group audit. We remain solelyresponsible for our audit opinion.We communicate with the directors regarding, among other matters, the planned scope and timing of theaudit and significant audit findings, including any significant deficiencies in internal control that weidentify during our audit.104  Baby Bunting Group Limited Annual Report 2020

independent auditor’s reportA member firm of Ernst & Young Global LimitedLiability limited by a scheme approved under Professional Standards LegislationWe also provide the directors with a statement that we have complied with relevant ethical requirementsregarding independence, and to communicate with them all relationships and other matters that mayreasonably be thought to bear on our independence, and where applicable, actions taken to eliminatethreats or safeguards applied.From the matters communicated to the directors, we determine those matters that were of mostsignificance in the audit of the financial report of the current year and are therefore the key auditmatters. We describe these matters in our auditor’s report unless law or regulation precludes publicdisclosure about the matter or when, in extremely rare circumstances, we determine that a matter shouldnot be communicated in our report because the adverse consequences of doing so would reasonably beexpected to outweigh the public interest benefits of such communication.Report on the Audit of the Remuneration ReportOpinion on the Remuneration ReportWe have audited the Remuneration Report included in pages 44 to 58 of the directors' report for the yearended 28 June 2020.In our opinion, the Remuneration Report of Baby Bunting Group Limited for the year ended28 June 2020, complies with section 300A of theCorporations Act 2001.ResponsibilitiesThe directors of the Company are responsible for the preparation and presentation of the RemunerationReport in accordance with section 300A of theCorporations Act 2001. Our responsibility is to express anopinion on the Remuneration Report, based on our audit conducted in accordance with AustralianAuditing Standards.Ernst & YoungTony MorsePartnerMelbourne14 August 2020shareholder information

as at 7 July 2020

Baby Bunting Group Limited has one class of shares on issue (being fully paid ordinary shares). There are 127,564,474 
shares on issue. All of the Company’s shares are listed on the Australian Securities Exchange. There is no current 
on-market buy-back.

Twenty Largest Shareholders

Name 

J P MORGAN NOMINEES AUSTRALIA PTY LIMITED

CITICORP NOMINEES PTY LIMITED

HSBC CUSTODY NOMINEES (AUSTRALIA) LIMITED

NATIONAL NOMINEES LIMITED

BNP PARIBAS NOMINEES PTY LTD 

BNP PARIBAS NOMS PTY LTD 

MATTHEW SPENCER

CITICORP NOMINEES PTY LIMITED 

COOLUM OAK PTY LTD 

NATIONAL NOMINEES LIMITED 

MR GRAEME JOHN HAINES + MRS SHARNI GAY HAINES 

BNP PARIBAS NOMINEES PTY LTD 

CS FOURTH NOMINEES PTY LIMITED 

FIDDIAN TEAL NOMINEES PTY LTD 

BNP PARIBAS NOMINEES PTY LTD HUB24 CUSTODIAL SERV LTD DRP

FERGUS & CO PTY LTD 

OAKLEYTOWER PTY LIMITED

HIGHMONT HEIGHTS PTY LTD 

MR RICHARD MARTIN HAINES + MRS TUULA SINIKKA HAINES 

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

JEREMY AND LYNETTE KING SUPERANNUATION PTY LTD

Number of 
shares 

37,552,227

21,083,435

17,806,052

11,628,124

3,214,369

1,955,225

1,232,840

931,000

900,000

895,462

887,264

700,000

677,354

662,066

512,039

488,974

458,781

400,000

373,500

360,000

% of 
shares

29.44

16.53

13.96

9.12

2.52

1.53

0.97

0.73

0.71

0.70

0.70

0.55

0.53

0.52

0.40

0.38

0.36

0.31

0.29

0.28

Total

102,718,712

80.53

Unmarketable parcels
There were 219 holdings of less than a marketable parcel (less than $500 in value or less than 152 shares) based on 
the closing market price of $3.30 per share at 7 July 2020.

Baby Bunting Group Limited Annual Report 2020  105

shareholder information
as at 7 July 2020

Distribution of Shareholders and Shareholdings 

Range

1 – 1,000

1,001 – 5,000

5,001 – 10,000

10,001 – 100,000

100,001 and over

Total 

Total 
holders

% of total 
holders

Number of 
shares

% of
shares

1,575

1,762

615

452

46

35.4

725,677

39.6

4,545,196

13.8

4,635,033

10.2

10,279,593

1.0 107,378,975

4,450

100.0 127,565,474

0.57

3.56

3.63

8.06

84.18

100.0

Substantial shareholders 
As at 7 July 2020, the substantial holders (as disclosed in substantial holdings notices given to the Company) are:

Name

AustralianSuper Pty Ltd

Commonwealth Bank of Australia

Mitsubishi UFJ Financial Group, Inc

First Sentier Investors Holdings Pty Limited

Copia Investment Partners 

Date of most
recent notice

3 July 2020

19 June 2020

1 July 2020

30 June 2020

27 April 2020

Number of 
shares

Relevant 
interest

15,983,665

12.53%

12,223,760

11,746,112

11,746,112

9,109,536

9.58%

9.21%

9.20%

7.14%

Voting rights of ordinary shares 
The Company’s Constitution sets out the voting rights attached to ordinary shares. In summary, shareholders may 
vote at a meeting of shareholders in person, directly or by proxy or attorney and, in the case of a shareholder that is 
a company, also by representative. On a show of hands, a shareholder has one vote. On a poll, a shareholder has one 
vote for every fully paid share held.

Performance rights
The Company has unquoted performance rights on issue. As at 7 July 2020, there were 10 holders of performance 
rights. There are no voting rights attached to performance rights.

106  Baby Bunting Group Limited Annual Report 2020

corporate directory

Registered Office
Baby Bunting Group Limited
955 Taylors Road
Dandenong South VIC 3175

(03) 8795 8100

Directors
Ian Cornell

Gary Kent

Gary Levin

Donna Player

Matt Spencer

Melanie Wilson

Company Secretary 
Corey Lewis 

Group Legal Counsel and Company Secretary

Investor Relations
Darin Hoekman

Chief Financial Officer

(03) 9795 8100

Shareholder Enquiries 
Share Registry

Computershare Investor Services Pty Ltd
GRP Box 2975
Melbourne VIC 3001

1800 850 505 (within Australia)

+61 3 9415 4000 (outside Australia)

Auditor
Ernst & Young
8 Exhibition Street

Melbourne VIC 3000

Securities Exchange Listing
Baby Bunting Group Limited shares are listed 
on the Australian Securities Exchange (ASX)

(ASX code: BBN)

Investor website
babybunting.com.au/investor

Online store
babybunting.com.au 

RM #BBN-20001

Baby Bunting Group Limited Annual Report 2020