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Baby Bunting

bbn · ASX Financial Services
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FY2022 Annual Report · Baby Bunting
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Annual Report 
2022

Baby Bunting Group Limited 
ABN 58 128 533 693

a

Baby Bunting Annual Report 2022Contents

8 
14 
16 
20 
23 
36 
55 
77 
78 
124 
125 
130 
133  

Chair and CEO’s report
Store network
Sustainability
The board
Corporate governance statement
Directors’ report
Remuneration report
Auditor’s independence declaration
Financial report
Directors’ declaration
Independent auditor’s report
Shareholder information
Corporate directory

The 2022 Baby Bunting Annual Report reflects Baby Bunting’s 
performance for the 52 week period from 28 June 2021 to 
26 June 2022. 

The Baby Bunting Group Limited Annual Report is available online 
at babybunting.com.au/investor.  Hard copies can be obtained by 
contacting the Company’s share registry.  

 
Vision: to be the  
most loved baby 
retailer for every 
family, everywhere.

Notice of 2022 Annual General Meeting
10.00am (Melbourne time) Tuesday, 11 October 2022

Further details will be contained in the Notice of 
Annual General Meeting that will be made available 
in September 2022. 

1

Baby Bunting Annual Report 2022 
About Baby Bunting

Baby Bunting Group Limited is Australia’s largest specialty maternity and baby 
goods retailer.  We operate 65 stores in Australia and an online store, with a 
National Distribution Centre based in Dandenong South, Victoria. We have a 
network plan of over 110 stores throughout Australia.  

Baby Bunting sells goods online to customers in New Zealand, with our first physical 
store opened in New Zealand in August 2022, we have a network plan of more than 
10 stores in New Zealand.

Further information about Baby Bunting is available at babybunting.com.au/investor 

Supporting new and expectant parents is at the heart of everything we do.   

We feel honoured to be trusted by parents and caregivers who choose us to help 
them navigate this significant period in their lives. 

As we listen to the families we support, we continue to grow to meet their needs. 
Despite elements of uncertainty, we have worked hard to continue our expansion, 
bringing us closer to the hearts and homes of people throughout regional Australia 
and taking our first steps into New Zealand. 

No success is achieved in isolation, and so we want to take this opportunity to 
thank our suppliers and our business partners, who continue to work with us to 
achieve our purpose. 

A special thanks goes to our dedicated team members, both here in Australia and 
(excitingly) in New Zealand, who use their passion and expertise to support new and 
expectant families through all the big and little moments parenthood has to offer. 

Core Purpose:  
to support new and 
expectant parents 
in the early years 
of parenting.

2
2

Supporting new  
and expectant 
parents for more 
than 40 years.

Baby Bunting Annual Report 2022

3

Baby Bunting Annual Report 2022Baby  
Bunting’s  
strategy

1
Invest to grow 
market share 
from our core 
business

Supporting new 
and expectant 
parents

2
Invest in 
digital

3
Growth 
from new 
markets

4
Profit margin 
improvement

4

Invest to grow market share from Baby Bunting’s core business, 
including the roll out of new stores and formats, enhanced fulfilment, 
and new services to existing customers

FY22 outcomes
•  Four new stores opened, two stores relocated and two stores refurbished 

•  Expansion of store fulfilment hubs and online fulfilment stores  

(now fulfilling online orders from 23 stores)

•  6 leases signed for stores opening in Australia in FY23 

•  Expanding our store network plan, now targeting more than 120 stores across 

Australia and New Zealand 

•  Keeping our customers safe through the expansion of car seat fitting services

•  Expansion of our hire services

Invest in digital to deliver the best possible retailing experience 
across channels and enable new business models

FY22 outcomes
•  New loyalty program rolled out in FY22 with further expansion planned

•  New headless e-commerce architecture deployed

•  Online range expansion underway

Growth from new markets leveraging Baby Bunting’s core 
competencies and data into adjacent categories, entering new 
geographies and expanding the value chain

FY22 outcomes
•  New Zealand store operations launched – first store to open in August 2022

•  Expansion of private label business under the brands JENGO, Bilbi and 4baby

•  Focus on expanding our total addressable market through greater online 

penetration

Profit margin improvement by increasing scale, developing private 
label and exclusive products and leveraging infrastructure to reduce 
the cost of doing business

FY22 outcomes
•  45.3% of sales were from private label and exclusive products

•  First full year of National Distribution Centre operations – creating 

efficiencies and reducing 3PL requirements 

•  Leveraging our investment in supply chain infrastructure to produce better 

margin outcomes

•  Cost leverage in retail expenses

5

Baby Bunting Annual Report 2022Performance 
highlights

$507.3m

Sales

8.3%

Sales Growth

$50.5m

Pro forma EBITDA  
(Pre-AASB 16) 

Up 16.1%

1.4m

Baby Bunting family members 

Baby Bunting family members 
now account for around 81% 
of Baby Bunting sales

5.0%

Comparable Store 
Sales Growth

38.6%

Gross Margin 
Up 151 bps

22.2%

Online Sales as % of 
total sales   
Up 24.2%

72

Net Promoter Score  
(at the end of year)

up 18.3%

Private Label and Exclusive Products

45.3% of total sales 

Private label now at 8.2% of sales 

Exclusive products now at 37.1% of sales

Refer to Section 2.5 of the Directors’ Report for further discussion on pro forma financial 
information and a reconciliation to statutory results.

6

Private label &  
exclusive products

Exclusive Products % of sales
Private Label products % of sales

41.4%

45.3%

8.2%

36.5%

6.8%

5.3%

27.6%

4.1%

20.9%

3.9%

17.0%

23.5%

31.2%

34.6%

37.1%

FY18

FY19

FY20

FY21

FY22

Sales ($m)

Sales ($m)
Comp %

$507.3

$468.4

Online sales ($m)

Online sales ($m)
% of total sales

$112.7

$90.8

$405.2

$362.3

11.3%

$304.5

8.7%

$58.9

$42.3

New headless technology 
architecture deployed 
Supporting the Australian 
and New Zealand websites

4.9%

5.0%

$28.9

19.4%

22.2%

-0.2%

9.5%

11.8%

14.5%

FY18

FY19

FY20

FY21

FY22

FY18

FY19

FY20

FY21

FY22

Gross profit ($m)

Pro forma NPAT ($m)

Gross profit ($m)
Gross margin %

$195.8

$173.7

Pro forma NPAT ($m)

$29.6

$26.0

$146.9

$126.7

$100.9

35.0%

33.1%

36.2%

37.1%

38.6%

$9.6

$19.3

$14.4

FY18

FY19

FY20

FY21

FY22

FY18

FY19

FY20

FY21

FY22

National Distribution 
Centre and Store 
Support Centre  
Successfully commissioned 
in 2H FY2021; fully 
operational for FY2022

New Zealand  
operations initiated 
Online sales to NZ parents 
commenced in July 2020.   
Local NZ website launched 
after the year end (in NZ$) 
with first store to open in 
Auckland in August 2022

Store network growth – now 66 stores 
•  4 new Australian stores opened during FY22

•  2 stores refurbished and 2 stores relocated 

•  Australian network plan of over 110 stores

•  First New Zealand store opened in August 2022

•  New Zealand network store plan of over 10 stores

7

Baby Bunting Annual Report 2022Chair and
CEO’s report

Melanie Wilson, 
Chair and Non-executive Director

Matt Spencer, 
CEO and Managing Director

8

Dear Shareholder

We are very pleased to present the 2022 Annual Report 
of Baby Bunting Group Limited. 

FY2022 was another year of growth, change and 
progress. With our purpose at the heart of what we do, 
we continued to focus on our people and our customers 
and continuing our investments in the business to execute 
on our growth strategy to support more families across 
Australia and New Zealand. 

FY2022 financial results 
The 2022 financial year had a number of challenges. 
The ongoing effects of COVID-19 continued to be felt 
with lockdowns occurring throughout Australia in the 
first half and with further ongoing effects on the 
community as COVID-19 cases increased in the second 
half. Managing our supply chain and inventory was made 
more challenging this year due to global and national 
events. Increasing inflation, interest rate rises and other 
challenges for consumers have all become more 
prominent as the year has progressed. Impacts on building 
materials and trades has also made the timing of new 
store developments more challenging. 

Against this background, we are pleased to report 
another year of growth for Baby Bunting. We have 
continued to grow sales and we have expanded our online 
and omnichannel offer. 

Strong results

The team again delivered excellent growth as seen in our 
financial results for FY2022:

•  total sales were $507.3 million, up 8.3% on the 

prior year;

•  the total number of transactions were up 9.8% on 

the prior year;

•  online sales of $112.7 million (up 24.2%), representing 

22.2% of total sales; 

•  gross profit increased 12.7% on the prior period to 

$195.8 million and gross margin as a percentage of sales 
increased 151 basis points to 38.6%; 

•  statutory net profit after tax was $19.5 million, up 14.6% 

on the prior year. 

On a pro forma basis, EBITDA was $50.5 million up 16.1% 
on the prior corresponding period and pro forma EBITDA 
margin increased 68 basis points to 10.0%. 

Pro forma NPAT was $29.6 million, up 13.6% on the prior 
corresponding period. 

A reconciliation between the statutory and pro forma 
financial results is set out in Section 2.5 on pages 40 to 
41 of the Directors’ Report. 

Strong financial position and dividend

Baby Bunting’s balance sheet is strong with minimal debt 
(net debt $0.7 million at year end) as our operating cash 
flows continue to fund our growth program. 

During the year, the Company renegotiated and extended 
its $70 million banking facility with NAB, with the facility 
now maturing in March 2025. 

Noting the Board’s target of paying dividends equivalent 
to approximately 70% of the Company’s pro forma NPAT, 
the Board has approved a final dividend of 9.0 cents per 
share fully franked. This takes the total dividend payment 
for the year to 15.6 cents per share. 

New Zealand: first store opened!
We first started supporting parents in New Zealand 
through a dedicated New Zealand website in July 2020. 
In the first half, the New Zealand website transitioned to 
our new headless technology architecture. Since then, 
we have developed our strategy to support new and 
expectant parents in New Zealand. 

Ongoing COVID-19 restrictions affected our ability to 
open our first store during FY2022. We have overcome 
those challenges and have opened a local distribution 
centre and are very excited that our first store opened in 
Auckland in August 2022 with a further store to follow in 
Christchurch, as we work to build out a store network of 
over ten stores in New Zealand. 

Our plan is to build a New Zealand business, run by 
New Zealanders respecting the New Zealand culture. 

We are excited to bring our one stop baby shop to 
parents in New Zealand, all as part of our large 
destination format offer. We believe New Zealand 
parents will respond well to our offer as we also work 
with a range of new suppliers in New Zealand. 

Another year of challenges and growth
The early part of the financial year saw lockdowns in 
place at various times around Australia, with New South 
Wales and then Victoria having extended lockdowns. 
Interstate and international travel was also curtailed. 
Border closures had impacts on cross-border sales 
(across regions), resulted in the need to manage our 
state-based teams remotely and presented challenges 
to new store openings. 

As the lockdowns and border restrictions eased, 
COVID-19 continued to affect the community through 
increased case numbers and isolation requirements which 
had an impact on business operations. COVID-19 also 
affected our normal measures of performance, with 
metrics like comparable store sales becoming a bit more 
volatile where prior or current periods were affected by 
lockdowns. 

There were some broader challenges during the year, with 
impacts on supply chains arising from international and 
local events (including adverse weather conditions) and a 
changing consumer economic outlook with increasing 
inflation and interest rates rises. 

Investments in transformational replenishment systems, 
our new larger Distribution Centre and strong 
relationships with our suppliers have enabled us to 
maintain a healthy stock position and strong product flow 
throughout the year. 

We were able to limit price increases and maintain value 
for our customers through leveraging efficiencies. These 
included our direct import program, managing 
international freight costs though a multi-carrier 
strategy, expanding our private label range, and 
transitioning further suppliers from direct-to-store 
fulfilment to fulfilment through our Distribution Centre. 

As unemployment reached record lows, team member 
recruitment became more intense with increased 
competition for talent. 

In the context of the above, we are extremely pleased at 
what the Baby Bunting team has achieved this year. 

9

Baby Bunting Annual Report 2022 
Chair and
CEO’s report
continued

Our digital journey

The trend of consumers shifting some of their purchases 
online featured prominently in the first half during what 
were essentially national COVID-19 lockdowns. Our 
strategic investments into our digital customer platforms 
continued to play a growing role in our omnichannel 
strategy, with some important progress made over the 
past year both for our online store and behind-the-
scenes systems.

Online sales of $112.7 million were up 24.2%, and now 
make up 22.2% of total sales (up from 19.4% in FY2021). 
The click & collect portion of our online sales were 
particularly strong growing 28.2% to be 10.4% of all 
sales (8.8% in FY2021). 

Our transition to a headless technology architecture hit 
a significant milestone, with the Australian website 
switching over to the new technology stack in January. 
This transition went extremely smoothly. We are already 
building on this new technology, integrating our loyalty 
program into our online experience and introducing online 
customer feedback opportunities to inform future 
enhancements for customer experience on these 
platforms. We also relaunched our gift registry service 
built on the new technology. The results have been 
pleasing and we continue to build out features to meet 
customer needs. 

Our click & collect experience has also been in focus this 
year, with the introduction of a new platform to enable 
both our team and our customers to manage the end-to-
end collection journey more efficiently. This is currently in 
a pilot phase and will be rolled out to more stores over 
the coming months. 

Growing market share and supporting more parents 
across Australia 

We opened four additional stores in Australia during the 
year, relocated two existing stores to new locations 
within existing catchments and refurbished a further 
two stores. Our 65th Australian store opened in early 
August 2022 at Hornsby (NSW) and we have signed leases 
for a further 5 stores that will open in Australia in FY2023. 

We also completed our periodic review of our store 
network plan. In collaboration with third party 
demographers and taking into account changes in market 
share, customer spend patterns, population growth 
projections and our store economics, the Company is now 
looking to continue to grow its network of stores in 
Australia to over 110 stores (up from over 100 stores). 

10

We will continue with our focus on opening stores in 
regional areas to support parents throughout Australia. 
During the year, we opened stores in Cairns, Wagga 
Wagga and Shepparton and, together with our other 
regional stores including at Albury, Ballarat, Bendigo, 
Coffs Harbour and Townsville, our regional store network 
is performing strongly, with exceptional market share 
penetration in these locations. 

Our long-term store network plan is predicated on the 
availability of suitable store locations that meet our 
rigorous return on investment hurdles. In assessing 
potential new stores, we consider site factors, the 
demographic profile or the target catchment, the likely 
market share and the estimated effect of any sales 
re-direction on existing Baby Bunting stores. 

As part of our omnichannel strategy, our expanding 
store network has become a critical part of our supply 
chain providing operational flexibility and improving our 
ability to fulfil online orders faster, more efficiently and 
where our customers need them. During the year, we 
had 48% of online orders fulfilled from stores. Our long 
term objective remains to fulfil 90% of online orders 
same day in metro areas. 

Our loyalty program - Baby Bunting family – now a 
multichannel offer 

During the year, we launched our new loyalty program, 
Baby Bunting family. We now have more than 1.4 million 
members and around 705,000 active members who have 
transacted with us in the period. Members of our Baby 
Bunting family earn rewards every time they shop with us 
and they can use their accumulated rewards to purchase 
further products they need. Around 81% of all purchases 
involve our loyalty members and our Net Promoter Score 
finished the year at a pleasing 72.

Through our investment in loyalty, we aim to have a 
deeper understanding of our customers through more 
sophisticated data and insights.  

Our services offer

FY2022 saw more than 137,000 car seats installed by 
our trained car seat installers, a growth of 5.7% on last 
year. With land transport accidents a leading cause of 
death in children in Australia, child restraint installation is 
critical in supporting parents to keep their little ones as 
safe as possible.

 
We are committed to expanding our services business, 
so new and expectant parents can feel supported 
throughout their parenting journey. This year we have 
focused on expanding into the hire market for critical 
baby products, showcasing our car seat hire services as 
well as introducing breast pump hire. 

Lastly, we are also trialling other services based on our 
customers’ needs including nursery furniture assembly 
and car seat repairs. 

Our range of services leverages our growing store 
network and experienced team and complements our 
wide range of products sold in stores.

Growing our private label and exclusive ranges

To ensure that we can continually adhere to our value 
proposition and provide our customers with a wide range 
of products at everyday low prices, we have continued to 
invest in our exclusive and private label ranges. 

Our private label offer comprises three quality brands: 
4baby, Bilbi and JENGO. 

Our 4baby range is our entry price point range and 
includes high chairs, travel cots, apparel and consumables. 
Bilbi is a mid-tier brand used for soft good products. 
The JENGO range reflects quality finishes and includes 
products such as prams, travel cots and rockers.

Brands and offers exclusive to Baby Bunting have also grown 
over the year. When taken together with exclusive products, 
our private label and exclusive products represented 
45.3% of all sales (up from 41.4% in the prior year). 

Our investments in our network of stores, range, price 
and services enable us to differentiate against pure-play 
online retailers. 

Sustainability: our People, our Community, 
our Planet 
We have made pleasing progress on our sustainability 
agenda. However, we recognise that there is still much 
more to do to continue to ensure we maximise our 
positive impact. Our second Sustainability Report, which is 
published at the same time as this Annual Report, explains 
the Board and management’s approach to sustainability. 

As a business, we have responsibilities to our team, our 
customers, and the broader communities in which we 
operate. We also have relationships and responsibilities 
with other stakeholders, including suppliers, regulators 
and industry bodies.

Our Sustainability Strategy is based around three pillars: 

•  our People – creating an equitable, inclusive and safe 

workplace where our team members can thrive. With a 
focus on being a parent friendly organisation.

•  our Communities – contribute to support the 

communities in which we operate and to focus on the 
needs of parents and families.

•  our Planet – operating in a sustainable manner to 
reduce the environmental impact of our actions.

We are pleased with the progress we have made across 
these key areas of focus. Our 12-month rolling Lost Time 
Injury1 Frequency Rate finished the year at 8.44 (down 
from 9.98), we expanded team member training, our 
fundraising and charitable contributions were around 
$695,000 (up from $260,000) and consumption of green 
energy was around 11% for the year (up from 0% in the 
prior year) following the commencement of our green 
energy purchasing program in January 2022. Our scope 2 
emissions reduced by 4% over FY2021 levels, at the time 
our store network added 4 more stores (and with the 
4 stores added in FY2021 trading for a full year).

You can read more about our goals and our progress on 
page 16 and in our 2022 Sustainability Report. 

Our commitment to product safety –  
our number 1 priority 
Aligned to our purpose, we are passionate about product 
safety and compliance. 

On page 18 of this Annual Report there is information 
about the product testing room we commissioned at our 
Store Support Centre during the year. In addition to being 
an important investment, there is an additional element of 
emotion for us associated with that testing room. 

We have named the room the Wen Huang Product Testing 
Room. Wen was our first Quality Assurance and Compliance 
Manager at Baby Bunting. Wen, who had spent many years 
working in the nursery goods industry, had a vision of 
Baby Bunting having its own well-equipped product testing 
room. With the move to our new Store Support Centre, 
we were able to invest in such a room. Devastatingly, Wen 
passed away before he could see his vision realised. 

We hope our investment is one small way to honour and 
remember Wen’s contribution to Baby Bunting and to 
the safety of all infants in Australia and New Zealand. 

1.  We define a Lost Time Injury to be any injury that results in a team member being unable to attend their next rostered shift.

11

Baby Bunting Annual Report 2022 
Chair and
CEO’s report
continued

Our team 
We acknowledge it every year because it continues to be 
true: our Team Members are the heart of our business, 
and without them, we could not do the incredible things 
we are doing. 

The dedication of our store teams to excellence in 
customer service and advice are what help set us apart, 
and their support for parents and caregivers in the early 
years of parenthood cannot be overlooked. We thank 
every Team Member for their dedication and everything 
they do to support new and expectant parents in the 
early years of parenthood.

Our Distribution Centre team did a great job successfully 
transitioning to our new facilities, which had its first full 
year of operations. Our Store Support Centre team 
continued to adjust to new ways of working and worked 
hard to support all parts of the business and to deliver 
many of our transformation projects. 

During the year, we continued to invest in new people 
systems and new learning and development resources to 
continue to build the best team. With further investment 
to be made in the coming year with new payroll and time 
and attendance systems, we are aiming to have in place 
systems that support our ongoing growth and make life 
easier for our team. 

Board renewal 
Melanie Wilson was welcomed to the position of Chair of 
the Board in October 2021, following the retirement of 
Ian Cornell. Ian had led the Board successfully since 2016 
through a great period of growth for the Company. 

In September 2021, the Board was strengthened when 
Francine Ereira and Stephen Roche joined the Board as 
Non-executive Directors. They are both experienced 
executives with significant retail and digital experience. 
The Board has now achieved its gender diversity target 
of having an equal number of female and male Non-
executive Directors. Importantly, the Board has a mix of 
skills and experience appropriate for the ongoing growth 
of Baby Bunting. 

Exciting times ahead as we grow market share 
Baby Bunting’s strategy has remained consistent over a 
number of years and we have worked to execute on it and 
drive market share growth. We have been happy with the 
progress we have made to date and remain committed to 
the further growth of Baby Bunting. 

Our investment in online combined with our growing 
store network means we have a strong foundation for 
future growth. Our expansion into New Zealand will see 
us refine our international model which will enable us to 
support more parents and parents-to-be.

We will continue to add new stores, as we head towards 
our store network plan of 110 stores throughout Australia. 

We are working to expand our product range and 
increasing the range of product available online. We have 
plans to broaden our total addressable market by opening 
up an Australia marketplace for baby products. 

The 2023 financial year will, no doubt, present external 
challenges for retailers. As an organisation that supports 
new and expectant parents, we will continue to embrace 
the opportunity to provide quality goods and services to 
parents at great value, every day. 

Centred on our core purpose and supported by a great 
and committed team and supplier partners, we are 
confident about Baby Bunting’s future. 

Thank you all for your continued support.

Melanie Wilson

Chair

Matt Spencer

CEO and Managing Director 

12

 
Baby Bunting Annual Report 2022

13

Store 
network

We have updated 
our Australian store 
network plan and 
are now working to 
have more than 
110 stores in Australia

66 stores 
throughout Australia 
and New Zealand

SA

4

WA

6

QLD

13

NSW

22

ACT

2

Store Support 
Centre/National 
Distribution Centre
Dandenong South, Melbourne

TAS

1

VIC

17

NZ

1 

Albany 
(Auckland) 
store opens 
August 
2022

For 
New Zealand, 
we have a network 
plan for more than 
10 stores

Distribution 
Centre
Wiri, Auckland

14

New Zealand 

Kia ora! 
We’re excited to be opening stores in New Zealand 
to support New Zealand parents and parents-to-be.

We have a New Zealand team and are working with 
New Zealand suppliers to provide a great range of 
products suitable for New Zealand families. 

Our first store will open at Albany, Auckland in 
August 2022. 

Our New Zealand website, babybunting.co.nz is now 
operational providing great offers to parents and 
gift givers in New Zealand.

We have opened a distribution centre in Auckland 
that will support our growing store network as well 
as process online fulfilment. 

It’s a privilege to be able to live our core purpose 
in New Zealand to support new and expectant 
New Zealand parents. With plans for a store 
network of over 10 stores, we are looking forward 
to the years ahead! 

15

Baby Bunting Annual Report 2022Sustainability

We have now commenced 
phasing out the use of plastic 
shopping bags in stores and are 
moving to paper bags that are 
reusable and 100% recyclable   

We streamlined our paper 
catalogue printing processes 
and saved around 130.5 million 
pages of paper when compared 
with FY2021

Baby Bunting and sustainability 
Our ESG strategy is based around the following 
three pillars:
•  Our People – creating an equitable, inclusive and safe 
workplace where our team members can thrive. With 
a focus on being a parent friendly organisation.
•  Our Communities – contribute to support the 

communities in which we operate and to focus on 
the needs of parents and families.

•  Our Planet – operating in a sustainable manner to 
reduce the environmental impact of our actions.

Our 2022 Sustainability  
Report describes in detail our 
goals and progress during 
FY2022. It is available at 
babybunting.com.au/investor

16

 
 
Our goals related to these pillars include:

Goal

2022 achievement 

Safety: Our Lost Time 
Injury Frequency Rate 
to be below 7 by 2025

Gender equality:  
At least 50% women 
across all levels of 
Baby Bunting by 2030

Training: On average, 
every team member  
to complete at least 
15 hours of training 
each year

Share ownership:  
At least 65% of our 
team members to be 
shareholders by 2025

Helping parents who 
need support:  
To raise $10 million 
in the period 2021 
to 2030 to assist 
parents in need

We define a lost time injury to be any injury that results in a team member being unable to attend their 
next rostered shift.

In FY2022, we achieved an LTIFR of 8.44 (an improvement from 9.98 in FY2021).

•  Women comprise 50% of the Non-executive Directors.

•  Women make up 25% of Senior Executives.

•  Women make up 76% of all Store Manager positions.

•  Women make up 58% of all Regional/Area Manager positions.

During the year, a focus was on training for our leaders (and emerging leaders), with, on average:

•  Store Managers completing around 37 hours of training;

•  Area Managers completing around 60 hours of training;

•  Store Support Centre and Distribution Centre managers completing around 15 hours of training.

During FY2022, on average each team member completed around 4 hours of formal training.  

Each year since our IPO in 2015, we have operated an employee share gift plan providing around 
$1,000 worth of Baby Bunting shares to eligible employees. 

Around 50% of our team members are shareholders and we want that number to grow.

In FY2022, we contributed $695,000 to support the communities in which we work (up from 
$260,000 in FY2021).

We raised $285,000 to support Life’s Little Treasures Foundation and a further $304,000 to 
support PANDA. 

We donated $50,000 to the Red Cross to support its flood relief program and provided around 
$55,000 of in-kind support that helped a number of parents in need and organisations that 
support them.

Our cumulative total, over the last two years, is $955,000 – and we will be working hard to hit our 
long term goal.

Energy: 100% 
renewable energy 
by 2031 for sites 
we control

Our scope 2 emissions were 4% lower than FY2021 levels.  This was achieved at the same time as our 
store network continued to grow in FY2022. 

During FY2022, around 11% of the electricity for the sites we control was purchased as green energy. 
Our program of purchasing green energy commenced in January 2022 and we expect to purchase 
around 25% of green energy for the sites we control in FY2023.

In FY2023, we have plans to commence transitioning some of our stores to be powered 
predominantly by roof top solar, with our first store to be powered this way in 1H FY2023. 

Climate change action: 
Net zero scope 1 and 
2 greenhouse gas 
emissions by 2050

We have commenced a process for consolidating our energy provider information to enable an 
efficient data collection and monitoring. This will give us better visibility on the sources of our carbon 
emissions, highlighting areas where we can have the most significant impact and set short and 
medium term goals.

Product stewardship: 
Product stewardship 
schemes in place 
covering our hard 
goods category 
products by 2030

We have commenced sourcing green energy for the sites we control and have commenced on a 
program of exploring roof top solar installations. 

We have been working, along with other retailers and manufacturers, on a product stewardship 
scheme for children’s car seats, known as SeatCare. SeatCare will be an industry-led voluntary 
product stewardship scheme. 

Scheme design has progressed since October 2021 and our hope is that the scheme is established 
and operating during early 2023.

In New Zealand, we will participate in the product stewardship scheme known as SeatSmart. 
Consumers will be able to return end-of-life car seats at stores for processing to ensure as much 
of the seat is diverted from landfill and into recycling as possible.

17

Baby Bunting Annual Report 2022 (Bastion 

Preferred)

JUSTIN/ALEX/AND FAMILY

_F2A6889.jpg

_F2A6869.jpg

_F2A6348.jpg

The Wen Huang 
Product Testing Room 

We pride ourselves on our dedication to product 
safety and compliance, and we’ve recently celebrated 
a milestone. 

Our team officially commissioned our new Wen Huang 
Product Testing Room, which is a space dedicated to 
ensuring certain products we sell are safe for the little 
ones who will be using them. 

For our team members, there is an extra element of 
emotion tied to the commissioning of the testing room. 

Wen Huang, who this room was named after, was our 
very first Quality Assurance and Compliance Manager 
here at Baby Bunting. He was a leader in his field and 
passionate about his role, and he had an incredible 
vision: having our own well-equipped product testing 
room to enable us to test certain products thoroughly 
on-site at our Store Support Centre. 

Devastatingly, Wen passed away before he could see 
his vision realised. 

True to his dream, this testing room has specialised 
equipment that helps us to ensure parents can use 
products with confidence. This equipment includes a 
rolling road machine, a curb mounting test machine, an 
inclined stability testing machine and more, allowing us 
to thoroughly test baby products through a range of 
scenarios. 

We are honoured to remember Wen and his 
commitment to safety through the Wen Huang Product 
Testing Room.

18

 (Bastion 

Preferred)

JUSTIN/ALEX/AND FAMILY

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_F2A6348.jpg

19

Baby Bunting Annual Report 2022The board

Details of the qualifications, experience and special responsibilities of each current director are as follows: 

Melanie Wilson Chair, Non-executive Director
MBA, B.Comm (Hons), GAICD 
Member of the Remuneration and Nomination Committee

Melanie has over 15 years’ retail experience in senior management roles. Her appointments 
have included Limited Brands (Victoria’s Secret, Bath & Bodyworks – New York), Starwood 
Hotels (New York), Woolworths and Diva/Lovisa and have covered a wide spectrum of 
retail including store operations, merchandise systems, online e-commerce, marketing, 
brand development and logistics/fulfilment. 

In her most recent executive position, Melanie was Head of Online at BIG W. Prior to her 
retail experience, Melanie performed roles at Bain and Company (Boston) and Goldman 
Sachs (Hong Kong and Sydney).

Melanie holds a Bachelor of Commerce (Hons) has a Master of Business Administration 
(Harvard). She is a graduate of the Australian Institute of Company Directors.

She is currently a non-executive director of EML Payments Limited (appointed in February 
2018), JB Hi-Fi Limited (appointed in June 2020) and PropertyGuru Group Ltd (a NYSE 
listed entity) (appointed November 2019). She was a non-executive director of Shaver Shop 
Group Limited (June 2016 to May 2020) and iSelect Limited (April 2016 to October 2021).

Matt Spencer CEO and Managing Director
B.Bus

Matt joined Baby Bunting as CEO and Managing Director in February 2012 (he was 
appointed as a Director of the Company on 23 April 2012).

Prior to Baby Bunting, Matt was General Manager Retail – Australia, New Zealand and the 
UK at Kathmandu from 2007 to 2012 where he was responsible for over 110 stores, 
including network planning, store design and store development. 

Matt’s previous roles include Operations, Strategy and Development Manager of Coles 
Express as well as various management roles at Shell Australia. He was a key contributor 
to the establishment and roll-out of the Coles Express brand.

Gary Levin Non-executive Director
B.Comm, LLB, MAICD
Chair of the Audit and Risk Committee

Gary has over 40 years’ management, executive and non-executive experience in public 
and private companies including in the retail, investment and online industries.

As a founder, Gary has built and grown many successful retail businesses, and as a non-
executive director he has been closely involved in the transformation and growth of 
retail and digital businesses. These businesses include Rabbit Photo (former joint managing 
director), JB Hi-Fi (former non-executive director), Catch Group (former Chair), Cheap as 
Chips (a discount variety retailer) (current Chair), Mwave Australia (an e-commerce 
computer retailer) (current Chair) as well as his role at Baby Bunting since 2015.

20

Donna Player Non-executive Director
BA, GAICD
Member of the Remuneration and Nomination Committee

Donna has over 35 years’ experience in retail, marketing and product development gained 
in both retail and wholesale industries. Currently she is Director of Merchandise for Camilla 
Australia. In the four years to May 2016, Donna was the Group Executive of Merchandise 
for Fashion, Beauty, Footwear, Accessories and Home for David Jones. Prior to her role at 
David Jones, Donna was General Manager, Merchandise and Planning for BIG W.

During her career, Donna has had executive responsibilities for merchandise, planning, 
branding, sourcing and supplier strategies.

Donna holds a Bachelor of Arts from the University of NSW and is a graduate of the 
Australian Institute of Company Directors.

She is currently a non-executive director of Accent Group Limited (appointed in 
November 2017). She is also a non-executive director of MYSALE group plc and the 
Children’s Tumour Foundation.

Gary Kent Non-executive Director
BEc, GAICD
Chair of the Remuneration and Nomination Committee, Member of the Audit and Risk Committee

Gary has an extensive background in the retail and services sector, with considerable 
experience in corporate finance transactions. He had a career of 18 years with Coles Myer 
and the Coles Group, during which time his roles included Chief Financial Officer of the Coles 
Group and Group General Manager for Finance at Kmart and Myer. Gary has served as the 
Chief Executive Officer of the Western Bulldogs AFL club, where he has also served as a 
non-executive director and as chair of the club’s audit and risk committee.

He is a non-executive director of Blooms The Chemist Management Services Limited. 

Gary holds an economics degree, is a chartered accountant and a graduate of the Harvard 
advanced management program.

Francine Ereira Non-executive Director
B.Bus, GAICD
Member of the Remuneration and Nomination Committee

Most recently Country Head Australia and New Zealand at Klarna, a leading global 
payments and shopping service, Francine brings over 20 years’ experience in areas 
including e-commerce, payments/fintech, sales, supply chain and marketing. 

Prior to her role at Klarna, she was General Manager Sales & Solution Delivery at Zip Co 
Limited, a leading Australian payments solutions provider. 

Her roles have also included senior executive roles in e-commerce logistics and fulfilment, 
and sales and marketing roles at national and international consumer brand companies.

Francine holds a Bachelor of Business from Monash University and is a graduate of the 
Australian Institute of Company Directors.

Stephen Roche Non-executive Director
B.Bus, FAICD 
Member of the Audit and Risk Committee

Stephen has over 15 years’ experience as a director of public companies, private family 
offices and not for profit enterprises. Most recently he was Managing Director of 
Bridgestone Australia & New Zealand. He has also been Managing Director and CEO of 
Australian Pharmaceutical Industries Limited from August 2006 to February 2017.

He brings extensive experience in strategy, business development and supply chains 
across retail, healthcare and consumer markets.

Stephen is currently a non-executive director of Blackmores Limited (appointed in 
September 2021), Myer Family Investments Pty Ltd and a director of the Adelaide 
Football Club.

He holds a Bachelor of Business from the University of South Australia and is a fellow of 
the Australian Institute of Company Directors.

21

Baby Bunting Annual Report 202222

Corporate 
governance 
statement 

This Corporate Governance Statement describes the 
corporate governance practices of Baby Bunting Group 
Limited (Baby Bunting or the Company) for the financial 
year ended 26 June 2022 and it is current as at that date. 
This Statement has been approved by the Board.

This Statement reports the Company’s compliance with 
the ASX Corporate Governance Council’s Corporate 
Governance Principles and Recommendations 
(4th edition) (ASX Principles and Recommendations).

Copies of a number of the charters and policies 
referred to in this Statement are available under the 
“Governance” section of the Company’s corporate 
website babybunting.com.au/investor

Developments during FY2022
During the 2022 financial year, the composition of the 
Company’s Board changed. Ian Cornell retired as a 
Non-executive Director at the Company’s October 2021 
AGM and Melanie Wilson became the Chair. 

In September 2021, Francine Ereira and Stephen Roche 
become Non-executive Directors and each was 
elected at the Company’s 2021 AGM. Following these 
appointments, the composition of the Board Committees 
was also adjusted.

The Company reviewed and updated its Delegation 
of Authority Policy, and its Securities Trading Policy.  
Information about the changes is included in this Statement. 

PRINCIPLE 1: LAY SOLID FOUNDATIONS FOR MANAGEMENT AND OVERSIGHT
Baby Bunting’s corporate governance framework can be illustrated in the chart below. Further details of the 
governance elements included in the chart are described further in this Statement. 

The Company’s Constitution sets out the 
rights of shareholders and the manner in 
which Directors are to be elected and 
how the company is to be governed.

Shareholders

The Board

The Board Charter sets out those matters 
that are reserved to the Board and the 
manner in which the Board is to operate.

Expected standards of 
behaviour and 
processes to ensure 
appropriate conduct 
are set out in policies 
such as the Securities 
Trading Continuous 
Disclosure, Anti-Bribery 
and Corruption, 
Whistleblower and 
Code of Conduct.

Audit & Risk Committee

Responsibilities include assisting the 
Board in respect of risk management, 
financial and corporate reporting 
and external audit.

Remuneration & Nomination 
Committee

Responsibilities include assisting the 
Board with remuneration policies and 
practices, advice on the composition 
of the Board (including deserved 
skills) and succession planning.

Committee Charters 
set out the matters 
delegated by the 
Board to the 
Committee and how 
they are to function.

CEO and Managing Director

Executive Leadership Team

Baby Bunting Team Members

Delegation of Authority 
Policy set out the 
matters delegated to 
management (and in 
which authority is to 
be exercised).

23

Baby Bunting Annual Report 2022Corporate 
governance 
statement 
continued

Written appointments
The Company has entered into written agreements with 
each of its Directors and senior executives setting out 
the terms of their appointment. The material terms of all 
employment, service or consultancy agreements with 
Directors or other related parties have been disclosed, 
to the extent required, in accordance with ASX Listing 
Rule 3.16.4.

The Company’s Remuneration Report contains additional 
details on the remuneration of each Non-executive 
Director and summaries of the employment contracts of 
each other member of the Company’s key management 
personnel.

Role of the Company Secretary
Corey Lewis is the Group Legal Counsel and Company 
Secretary. As part of his role as company secretary, he 
is responsible for day to day operations of company 
secretarial matters, including the administration of Board 
and committee meetings, overseeing the Company’s 
relationship with its share registrar and lodgments with 
the ASX and other regulators. The company secretary 
is accountable to the Board, through the Chair, on all 
matters to do with the proper functioning of the Board.

Darin Hoekman, the Chief Financial Officer, is also a 
company secretary of the Company. He has responsibility 
for the above matters in the absence of the Group Legal 
Counsel and Company Secretary.

Diversity
The Board has adopted a Diversity Policy which sets 
out Baby Bunting’s commitment to recognising the 
importance of diversity for its business. The policy is 
available on Baby Bunting’s corporate website 
(babybunting.com.au/investor).

Baby Bunting actively promotes diversity through its 
hiring and promotion practices, measures gender 
diversity in the composition of its senior executives and 
team members generally, and reports these annually 
to the Australian Government’s Workplace Gender 
Equality Agency. 

Responsibilities of the Board and management
The Board has adopted a written charter to provide a 
framework for the effective operation of the Board, 
which sets out:

•  the Board’s composition, its role and responsibilities, 
including that the Board is responsible for approving 
and monitoring the Company’s strategy, business 
performance objectives, financial performance 
objectives, and overseeing and monitoring the 
establishment of systems of risk management and 
internal controls;

•  the roles and responsibilities of the Chair and the 

Company Secretary;

•  the division of authority between the Board, the CEO 

and Managing Director and management;

•  the ability of Directors to seek independent advice; and

•  the process for periodic performance evaluations of 

the Board, each Director and Board committees.

Delegation of Authority Policy
The Company’s Delegation of Authority Policy sets out in 
detail the authority that has been delegated to the CEO 
and Managing Director and other executives and Team 
Members. The policy has been reviewed during the year 
having regard to the growth of the Company since it was 
initially adopted. While the Board is responsible for 
approving the annual budget prepared by management, 
executives are delegated responsibility for the budgets 
that apply to their functions and departments. The 
Delegation of Authority Policy also specifies the 
processes for review and approval of contracts and other 
commitments.

Director and senior executive appointments – 
conducting appropriate checks
Potential new directors are subject to appropriate 
screening and background checks prior, including 
police checks, prior to appointment as a director by the 
Board. In addition, the Company provides shareholders 
with all material information in its possession relevant 
to a decision on whether or not to elect or re-elect 
a Director.

When appointing senior executives, screening, 
background checks and police checks are undertaken.

24

 
 
As at 26 June 2022, the proportion of women employed by Baby Bunting was:

Directors

Senior Executives

43%

57%

25%

75%

Female

Male

Female

Male

Regional & Area Managers

All Team Members

327

58%

42%

1,209

Female

Male

Female

Male

Note: Senior Executives defined as the CEO and Managing Director and those executives who report to the CEO and Managing Director, plus the GM 
Merchandise, GM Store Operations, GM Supply Chain, GM Digital and GM IT and Transformation Program. 

The Board has set the following gender diversity objectives:

Reference group Gender diversity objective

FY22 outcome 

Board of 
directors

That the Board comprise an equal 
number of women and men as Non-
executive Directors and that the Board 
(including any executive directors) 
comprise at least 40% of each gender 

Objective met

During the year, the mix of Non-executive Directors 
moved to be three women and three men. 

Currently, the Board (including the executive director) 
comprises 43% women (three out of seven in total).

Senior

Executives 

That at least a third of the Company’s 
Senior Executives are women in the 
medium term 

Objective not met

Currently, 25% of Senior Executives are women. 
Executive succession planning has regard to, among 
other things, achieving this objective in the medium term. 

Area and 
Regional 
Managers 

That 50% of the Company’s Area 
Managers and Regional Managers 
be women 

Objective met

58% of Regional and Area Managers are women.

25

Baby Bunting Annual Report 2022Corporate 
governance 
continued

The table below shows the level of gender diversity in the Company and the changes from the prior year:

Number of 
females in 
category at 
26 June 2022

Total number in 
category at 
26 June 2022

% of 
females

Number of 
females in 
category at 
27 June 2021

Total number in 
category at
27 June 2021

% of 
females

3

3

58

7

43%

12

25%

79

73%

2

3

50

6

12

33%

25%

70

71%

Board of directors
(incl. CEO & MD)

Senior Executives 
(incl. CEO & MD)

Area, Regional 

and Store Managers

All Team Members

1,209

1,536

79%

1,082

1,383

78%

In June 2022, the Company lodged its Workforce Profile report with the Workplace Gender Equality Agency (WGEA).

Board performance evaluation 
The Remuneration and Nomination Committee Charter 
provides that the Remuneration and Nomination 
Committee will assist the Board to assess Board 
performance, and the performance of Board committees 
and individual Directors.

The Board assessed its own performance, and considered 
the performance of the Board committees and 
individual Directors.

The performance reviews were undertaken by way of 
questionnaires as well as discussions on how the Board 
and each committee’s processes could be improved or 
modified. The Board also sought the views of executives 
by way of an anonymous survey to seek additional 
perspectives on the Board and Committee processes 
and interactions between the Board and management.

Senior executive performance evaluation 

The Remuneration and Nomination Committee Charter 
provides that the Committee will oversee the processes 
for the performance evaluation of the executives 
reporting to the CEO and Managing Director and review 
the results of that performance evaluation process.

The Board is responsible for reviewing the performance 
of the CEO and Managing Director.

In relation to the performance of senior executives, after 
the end of the reporting period, the Remuneration and 
Nomination Committee received reports of the outcome 
of the executive performance evaluation processes. 
These were subsequently considered by the Board. The 
executive evaluation processes involved, among other 
things, assessing the performance of executives against 
their specific performance objectives as well as the 
Company’s overall performance on a range of measures 
(including financial and specific key performance 
indicators).

For the performance assessment of the CEO and 
Managing Director, the Board considered the CEO and 
Managing Director’s performance for the year having 
regard to, among other things, his specific  performance 
objectives and the Company’s performance. The Chair was 
responsible for engaging with the CEO and Managing 
Director in relation to the Board’s assessment of his 
performance.

26

•  the specific responsibilities of the Committee in respect 

of the areas of nomination (including in respect of 
matters going to the composition of the Board, the 
Board’s skills matrix and succession planning for the 
Board) and remuneration (including responsibilities to 
review and make recommendations to the Board on 
executive and Non-executive Director remuneration, 
reviewing the Company’s remuneration policies, 
overseeing employee equity incentive plans and 
responsibility for reviewing the Company’s 
remuneration report).

Board skills matrix
The Board, having regard to the current size of the 
Company and its current strategies, has adopted a skills 
matrix setting out the mix of skills and diversity that the 
Board is looking to achieve in its membership at this time. 
The Board also has regard to the attributes and personal 
qualities of Directors, including the ability of individual 
Directors to contribute effectively to the functioning of 
the Board and a commitment to the Company’s values and 
its Code of Conduct. For persons being considered for 
appointment to the Board, the Board will seek to identify 
whether the person has a demonstrated or assessed 
ability to work in a collegiate environment along with the 
ability, where necessary, to express a dissenting view 
objectively and constructively. The Board considers that 
each Non-executive Director possesses these attributes.

Given the Company’s size, the Board considers that the 
Board should be comprised of five to seven Non-
executive Directors.

PRINCIPLE 2: STRUCTURE THE BOARD TO 
ADD VALUE 

Nomination – Remuneration and Nomination 
Committee
The Board has established the Remuneration and 
Nomination Committee. Its role is to review and make 
recommendations to the Board on remuneration policies 
and practices related to the Directors and senior 
management and to ensure that the remuneration policies 
and practices are consistent with the strategic goals of 
the Board.

Before October 2021, the composition of the Committee 
was Melanie Wilson (Chair), Donna Player and Ian Cornell. 
Following the retirement of Ian Cornell as a Non-executive 
Director, the composition of the Committee was reviewed 
and the Committee now comprises the following Non-
executive Directors:

Position

Chair

Members

Director

Gary Kent 

Melanie Wilson 

Donna Player 

Francine Ereira 

Details of the qualifications and experience of Committee 
members are set out on pages 20 and 21. The number of 
meetings of the Committee and attendances by members 
during the reporting period are set out on page 51 of the 
Directors’ Report. Directors who are not members of the 
Committee may attend any meeting.

The Remuneration and Nomination Committee Charter 
sets out:

•  the composition of the Committee, including that the 

Committee must comprise only Non-executive 
Directors, a majority of whom are independent and that 
the Chair of the Committee is not to be the Chair of the 
Board;

•  the Committee’s ability to have access to Company 

records and employees and the external auditor for the 
purpose of carrying out its responsibilities. The Charter 
also provides that the Committee may seek the advice 
of independent advisors on any matter relating to the 
duties or responsibilities of the Committee; and

27

Baby Bunting Annual Report 2022 
Corporate 
governance 
statement 
continued

Board skills matrix 

Skill or experience

Description

s

l
l
i

k
s

l

i

a
c
n
h
c
e
T

Executive leadership

Demonstrated success at CEO or senior executive level in a major business

Commercial and financial 
acumen 

Demonstrated success in sustainably managing the financial performance of 
a large retail business or commercial undertaking

People and organisational 
culture 

Experience with managing people and teams, including the ability to appoint 
and evaluate senior executives, manage talent development and oversee 
organisational change

Information Technology 

Knowledge and experience in the use and governance of information technology 
and applications in a retail environment

Risk management 
and compliance 

Experience in risk management and compliance frameworks and related policies 
and processes, setting risk appetites, identifying and providing oversight of 
material business risks

Retail 

Experience at a customer/retail business obtained through an executive or 
leadership position

Supply Chain

Knowledge and experience in retail logistics and distribution

Consumer advocacy 

Recent consumer experience in the retail baby goods sector (eg, as a parent or 
grandparent to small children) with an ability to bring the perspectives of parents 
or grandparents to deliberations (being among some of the Company’s most 
important stakeholders)

Digital and technology 

Current experience with digital and online retailing, including a familiarity with 
changes in technology, applications and changing consumer habits

ASX board experience 
and investor advocacy 

Experience as a non-executive director of an ASX listed company, including an 
ability to articulate the expected views of all categories of investors

International experience 

Experience in international markets, exposed to a range of political, cultural, 
regulatory and business environments

ESG and corporate 
social responsibility 

i

e
c
n
e
r
e
p
x
E

Experience in formulating, implementing and/or overseeing corporate governance 
and strategies focused on conducting business responsibly and ethically, 
enhancing corporate culture and generating long-term sustainable value for 
shareholders, employees, stakeholders and the community

The Board intends to review the skills matrix annually to ensure that it remains appropriate for the Company, its 
circumstances and its strategies.

28

 
Independent Directors 
At the date of this Statement, the Board comprises seven directors. A majority of the Board are independent Non-
executive Directors.

Name

Position 

Independent Directors

Appointed

Approximate length 
of service

Melanie Wilson

Chair, Independent Non-executive Director 

15 February 2016

6 years 6 months

Gary Levin 

Independent Non-executive Director

25 August 2014

8 years

Donna Player 

Independent Non-executive Director

16 January 2017

5 years 7 months

Gary Kent 

Independent Non-executive Director

12 December 2018

3 years 8 months

Francine Ereira

Independent Non-executive Director

1 September 2021

11 months

Stephen Roche

Independent Non-executive Director

1 September 2021

11 months

Executive Director

Matt Spencer 

CEO and Managing Director 

23 April 2012

10 years 4 months 

Director Independence

Director Tenure Diversity

14%

86%

14%

29%

28%

29%

Independent

Non-Independent

0-3 years

4-6 years

7-9 years

10-12 years

29

Baby Bunting Annual Report 2022 
Corporate 
governance 
statement 
continued

The Board considers an independent Director to be a 
Non-executive Director who is free of any interest, 
position, association or relationship that might influence, 
or reasonably be perceived to influence, in a material 
respect, his or her capacity to bring an independent 
judgement to bear on issues before the Board and to act 
in the best interests of the Company. The materiality of 
the interest, position, association or relationship will be 
assessed to determine whether it might interfere, or 
might reasonably be seen to interfere, with the Director’s 
characterisation as an independent Director.

The Board has assessed each Non-executive Director to 
be independent. In assessing independence, the Board 
has had regard to the factors set out in the ASX Principles 
and Recommendations.

For FY2023, each Director has confirmed that they 
anticipate being available to perform their duties as a 
Non-executive Director or executive Director without 
constraint from other commitments.

Director induction and training
The Board Charter contemplates that new Directors will 
be provided with an induction program to assist them in 
becoming familiar with the Company, its managers and 
its business following their appointment. The induction 
program involves, among other things, meetings with 
members of the Board and executive briefings on the 
Company’s operations and relevant business matters.

Directors may, with the approval of the Chair, undertake 
appropriate professional development opportunities 
(at the expense of the Company) to maintain their skills 
and knowledge needed to perform their role.

The Board and executives have adopted processes 
to ensure that the Board is briefed on developments 
relevant to the Company and the markets in which 
it operates.

PRINCIPLE 3: INSTILL A CULTURE OF ACTING LAWFULLY, ETHICALLY AND RESPONSIBLY 
Baby Bunting’s values
Baby Bunting’s vision is to be the most loved baby retailer for every family, everywhere. The Company sees its core 
purpose as supporting new and expectant parents in the early years of parenthood. The Board has endorsed the 
following set of values developed for Baby Bunting:

Our Values

Being passionate  
Be passionate about providing 
our customers with great 
products and services, advice 
and value every day

Being considerate 
Be considerate and respectful 
of others and think about how 
our decisions and actions 
impact others

Being honest 
Act with integrity and use 
good judgement

Being positive 
Be positive and enjoy doing 
the things that contribute 
to a great team spirit

Being focused 
Think big, but get on with 
doing the small things that 
make a big difference

Being bold 
Never be afraid to evolve 
– encourage a culture of 
adventure and creativity 

Our Vision 

To be the most loved 
baby retailer for every 
family, everywhere. 

Our Core Purpose 

To support new and 
expectant parents in 
the early years of 
parenthood.

30

 
Code of Conduct
The Board has approved the adoption by the Company of 
a formal Code of Conduct which outlines how Baby 
Bunting expects its employees to behave and conduct 
business in the workplace. The Code of Conduct applies 
to all employees, regardless of employment status or 
work location. In addition, the Directors, in the Board 
Charter, have committed to abiding by the Code of 
Conduct as it applies to the Board.

The Code of Conduct is designed to:

•  provide a benchmark for ethical and professional 

behaviour throughout Baby Bunting;

•  promote a healthy, respectful and positive workplace 

and environment for all Team Members;

•  ensure that there is compliance with laws, regulations, 
policies and procedures relevant to Baby Bunting’s 
operations, including workplace health and safety, 
privacy, fair trading and conflicts of interest;

•  ensure that there is an appropriate mechanism for 
Team Members to report conduct which breaches 
the Code of Conduct; and

•  ensure that Team Members are aware of the 

consequences they face if they breach the Code of 
Conduct.

The Code of Conduct is available on Baby Bunting’s 
corporate website (babybunting.com.au/investor).

Whistleblower Protection Policy
The Company has adopted a Whistleblower Protection 
Policy. A copy of the policy is available on Baby Bunting’s 
corporate website (babybunting.com.au/investor).

The Group Legal Counsel has been appointed the 
Whistleblower Investigations Officer and the General 
Manager People & Culture has been appointed the 
Whistleblower Protection Officer, for the purposes of the 
Policy. When they arise, the Board is informed of all 
whistleblower reports in a manner consistent with the 
confidentiality and security requirements of the Policy. No 
such matters were reported in the financial year.

Anti-Bribery and Corruption Policy
The Company has adopted an Anti-Bribery and Corruption 
Policy. A copy of the policy is available on Baby Bunting’s 
corporate website (babybunting.com.au/investor).

To support the Policy, the Company has adopted 
Acceptable Monetary Limits and Reporting Requirements 
which set out when an instance of a gift, entertainment or 
hospitality may be accepted by Baby Bunting Team 
Members. Generally, they must relate to general 
relationship building activities where it cannot reasonably 
be construed as an attempt to improperly influence the 
performance of the role or function of the recipient. 
Team Members must report instances of gifts, 
entertainment or hospitality other than where the value is 
immaterial. Where the estimated value exceeds specified 
limits, prior approval must be sought and obtained.

The Board must be informed of material breaches of the 
Anti-Bribery and Corruption Policy. No such incidents or 
breaches were reported in the financial year.

PRINCIPLE 4: SAFEGUARD THE INTEGRITY OF 
CORPORATE REPORTING
Audit and Risk Committee
The Board has established the Audit and Risk Committee. 
Its role is to assist the Board in fulfilling its responsibilities 
for corporate governance and oversight of the Company’s 
financial and corporate reporting, risk management and 
compliance structures and external audit functions.

Before October 2021, the Committee comprised Gary 
Levin, Gary Kent and Melanie Wilson. 

The composition of the Committee was reviewed during 
the year and the Committee now comprises the following 
Non-executive Directors:

Position

Chair

Members

Director

Gary Levin

Gary Kent

Stephen Roche

31

Baby Bunting Annual Report 2022 
 
Corporate 
governance 
statement 
continued

Details of the qualifications and experience of Committee 
members are set out on pages 20 and 21.

The number of meetings of the Committee and 
attendances by members during the reporting period are 
set out on page 51 of the Directors’ Report. Directors 
who are not members of the Committee may attend 
Committee meetings.

Corporate reporting
In addition to the CEO and CFO Declarations (described 
above), the Company has processes that seek to ensure 
that its annual reports, half yearly reports and other 
reports prepared for the benefit of investors are not 
misleading or deceptive and do not omit material 
information. These processes include:

The Audit and Risk Committee Charter sets out:

•  the composition of the Committee, including that the 

Committee must comprise only Non-executive Directors, 
a majority of whom are independent and that the Chair of 
the Committee is not to be the Chair of the Board;

•  the Committee’s ability to have access to Company 

records and employees and the external auditor for the 
purpose of carrying out its responsibilities. The Charter 
also provides that the Committee may seek the advice 
of independent advisors on any matter relating to the 
duties or responsibilities of the Committee; and

•  the specific responsibilities of the Committee in respect 

of the areas of risk management and compliance, 
financial and corporate reporting and external audit 
matters. With respect to external audit matters, the 
Committee has responsibility for developing and 
overseeing implementation of the Company’s policy on 
the engagement of the external auditor to supply 
non-audit services (noting that the Committee is 
required to advise the Board as to whether it is satisfied 
that the provision of any non- audit services is 
compatible with the general standard of independence 
for auditors).

CEO and CFO Declarations
The Board, before it approved the Company’s financial 
statements for the half year ended 26 December 2021 and 
the full year ended 26 June 2022, received from the CEO 
and Managing Director and the Chief Financial Officer a 
declaration. The declaration was, in their opinion, that the 
financial records of the entity have been properly 
maintained and that the financial statements comply with 
the appropriate accounting standards and give a true and 
fair view of the financial position and performance of the 
entity and that the opinion has been formed on the basis of 
a sound system of risk management and internal control 
which is operating effectively in all material respects.

•  a process of confirming pro forma non-statutory 

numbers against appropriate supporting files, along with 
review and verification by the appropriate individuals;

•  verifying key statements against appropriate source 

material; and

•  allocating relevant parts of the report or document for 

review and sign-off to an appropriate approver.

PRINCIPLE 5: MAKE TIMELY AND BALANCED 
DISCLOSURE
The Company has adopted a Continuous Disclosure Policy. 
The Continuous Disclosure Policy establishes procedures 
to ensure the Company complies with its continuous 
disclosure obligations under the Corporations Act 2001 
and the ASX Listing Rules.

The Board receives copies of all material market 
announcements promptly after they have been lodged 
with ASX. In addition, a copy of any new and substantive 
investor or analyst presentation is released to ASX in 
advance of the presentation.

PRINCIPLE 6: RESPECT THE RIGHTS OF 
SECURITY HOLDERS
The Company’s website
The Company’s corporate website (babybunting.com.au/
investor) has information about the Company and its 
governance.

Investor relations program
The Board’s aim is to ensure that shareholders are provided 
with sufficient information to assess the performance of 
the Company and that they are informed of all major 
developments affecting the affairs of the Company.

The Company is required by law to communicate to 
shareholders through the lodgement of all relevant 
financial and other information with ASX and, in some 
instances, mailing information to shareholders. Information 
(including information released to ASX) is published on the 

32

 
Company’s website. The Company’s website also contains 
information about it, including key policies and the 
charters of the Board committees.

In addition, from time to time, the Company conducts 
ad-hoc briefings with institutional investors, as well as 
financial media. In some instances, that can involve site 
visits to stores or the Company’s Distribution Centre. It is 
the Company’s policy not to hold briefings with investors 
or analysts from 1 June until the release of the full year 
results in August and from 1 December until the release 
of the half year results in February.

Shareholder participation at meetings
The Company’s annual general meeting for the financial 
year ended 26 June 2022 will be held on 11 October 2022.

In previous years, the annual general meeting has been 
held in either Melbourne or Sydney. Last year, the annual 
general meeting was held virtually due to COVID-19 public 
health restrictions. 

Shareholders are provided with notice of the meeting 
(either electronically or by hard copy) in advance of the 
scheduled meeting time. Shareholders have an 
opportunity to ask questions at the meeting. In addition, 
shareholders can submit questions electronically 
in advance of a meeting via the share registrar’s website.

It is the Company’s practice that all voting on substantive 
resolutions at shareholder meetings is conducted by way 
of a poll.

Electronic shareholder communications
The Company encourages shareholders to receive 
communications from it and its share registrar 
electronically and provides details for shareholders to 
send electronic communications and to have them 
actioned appropriately.

PRINCIPLE 7: RECOGNISE AND MANAGE RISK
Risk – Audit and Risk Committee
The role of the Audit and Risk Committee is to assist the 
Board in fulfilling its responsibilities for corporate 
governance and overseeing the Company’s financial 
reporting, internal control structure, risk management 
systems and internal and external audit functions.

This includes considering the quality and reliability of the 
financial information prepared by the Company, working 
with the external auditor on behalf of the Board and 
reviewing non-audit services provided by the external 
auditor to confirm they are consistent with maintaining 
external audit independence.

The Audit and Risk Committee provides advice to the 
Board and reports on the status and management of the 
risks to the Company.

The purpose of the Committee’s risk management 
process is to assist the Board in relation to risk 
management policies, procedures and systems and 
ensure that risks are identified, assessed and 
appropriately managed.

Details of the Committee are contained on page 31 above 
(see “Audit and Risk Committee”) and details of the 
meetings of the Committee and the attendance of 
members are set out on page 51 of the Directors’ Report.

Risk management framework
The Board is responsible for overseeing the establishment 
of and approving risk management strategies, policies, 
procedures and systems of the Company, and is 
supported in this area by the Audit and Risk Committee. 
The Company’s management is responsible for 
establishing the Company’s risk management framework.

The objectives of the risk management framework 
include:

•  identifying the key risks associated with Baby Bunting’s 

business;

•  raising the profile of risk within Baby Bunting and helping 

to embed a risk-aware culture within Baby Bunting;

•  assisting management and the Board to ensure that the 

Company has a sound risk management framework;

•  supporting the declarations by the CEO and Managing 

Director and the Chief Financial Officer that their 
opinions on the Company’s financial statements are 
based on a “sound system of risk management and 
internal control which is operating effectively”; and

•  where appropriate, having controls, policies and 

procedures to manage certain specific business risks – 
e.g an insurance program, regular financial budgeting 
and reporting, business plans, strategic plans, etc – so 
as to mitigate the likelihood, or consequence, of certain 
specific business risks.

33

Baby Bunting Annual Report 2022 
 
Corporate 
governance 
statement 
continued

As part of the risk management framework, processes 
exist to identify, assess, monitor and review the 
Company’s key risks and to document and monitor the 
Company’s other risks. In connection with its 
responsibilities for risk management, the Audit and Risk 
Committee receives reports from management on the risk 
management system, key risks and the related risk 
treatment plans as well as information on critical events 
that may arise throughout the year.

Risk appetite statement
The Board has adopted a Risk Appetite Statement. The 
statement provides guidance as to the type and degree 
of risk that the Board is willing to accept in pursuing the 
Company’s strategy and conducting its business. Risk 
appetite is the amount of risk that Baby Bunting is willing 
to accept or retain to pursue its strategy and conduct its 
business. It seeks to balance the benefits of an activity or 
new opportunity with the risk that the activity or 
opportunity might bring.

The Risk Appetite Statement identifies a number of risk 
types (eg operational risk, people and culture risk, financial 
risk, legal and compliance risk, strategic risk) and states a 
risk appetite rating or tolerance for each. Risk appetite 
ratings range from zero appetite through to high appetite. 
Instances where a risk tolerance has been exceeded must 
be reported to the Audit and Risk Committee or Board, 
along with details of any proposed corrective actions.

The statement forms parts of the Company’s risk 
management framework.

Internal audit function
The Company does not have a formalised internal audit 
function, but has processes for evaluating and continually 
improving the effectiveness of risk management and 
internal financial control processes.

To evaluate and continually improve the effectiveness of 
the Company’s risk management and internal control 
processes, the Board relies on ongoing reporting and 
discussion of the management of material business risks. 
These processes are implemented, overseen and 
assessed by the management team, the Chief Financial 
Officer and CEO and Managing Director, and the Audit 
and Risk Committee.

The Company has plans for a program of targeted reviews 
of specific activities (eg accounts payable, payroll, 
delegations, etc). The reviews will be conducted by an 
external assurance firm (not the external auditor) with 
the results reported to the Audit and Risk Committee.

Environmental and social sustainability risks
The Company is exposed to a number of risks, details of 
which are included in the Directors’ Report on pages 46 
to 49. These risks could have a material impact on the 
Company, its strategies and future financial performance. 
These risks were identified as part of the Company’s risk 
management framework (described above). Management 
is responsible for developing strategies to manage 
identified risks.

As a retailer, the Company is exposed to environmental 
and social risks, including risks relating to supply chains, 
sustainable packaging and sustainable product 
development and sustainable operating practices.

Further details about Baby Bunting’s approach to 
environmental and social sustainability matters are 
contained in its Sustainability Report (released in 
August 2022).

The Company has also published its second Modern 
Slavery Statement. The statement describes the modern 
slavery risks that exist in the Company’s supply chains.

A copy of the statement is available on the Company’s 
website (babybunting.com.au/investor).

PRINCIPLE 8: REMUNERATION FAIRLY AND 
RESPONSIBLY 
Remuneration – Remuneration and Nomination 
Committee
The Board has established the Remuneration and 
Nomination Committee with specific responsibility for 
remuneration matters. 

Details of the Committee are contained on page 27 
above (see “Nomination – Remuneration and Nomination 
Committee”) and details of the meetings of the 
Committee and attendances by members during the 
reporting period are set out on page 51 of the Directors’ 
Report. Directors who are not members of the Committee 
may attend Committee meetings.

34

 
 
EVELYN/SHAGGY/ISHA/GRANDPARENTS

_F2A2804.jpg

_F2A2846.jpg

Remuneration for Non-executive Directors 
and Executives 
The Company’s Remuneration Report, included as part of 
its Directors’ Report, describes the Company’s 
remuneration policies and practices as well as providing 
details for each Director and those executives 
considered to be members of the Company’s key 
management personnel.

JEAN/BILL/MAGGIE

Non-executive Directors are not entitled to participate in 
the Company’s short term or long term incentive plans.

Securities Trading Policy and hedging
The Company’s Securities Trading Policy provides that 
persons subject to that policy (including Directors and 
executives) must not engage in transactions designed to 
hedge their exposure to the Company’s shares. 
In addition, designated persons must only trade during 
designated trading windows and must seek approval 
under the Policy before doing so. 

In May 2022, the Board reviewed the Securities Trading 
Policy and an updated version was approved. The key 
changes were to provide that the Chair of the Board must 
seek the approval of the Chairs of the Remuneration and 
Nomination Committee and the Audit and Risk Committee 
before trading and that directors or executives placing 
orders to trade in securities must take steps to advise 
their broker of the duration of any trading clearance and 
the applicable trading windows. 

_F2A0995.jpg

_F2A0853.jpg

35

Baby Bunting Annual Report 2022Directors’
report

The Directors of Baby Bunting Group Limited (the Company or Baby Bunting) submit the financial report of the 
Company and its controlled entities (“the consolidated entity”) for the financial year ended 26 June 2022.

1.  Principal activities
During the financial period, the principal activity of the Company and its consolidated entities was the operation of 
Baby Bunting retail stores and its online store babybunting.com.au.

Baby Bunting is Australia’s largest specialty retailer of maternity and baby goods, primarily catering to parents with 
children from newborn to three years of age and parents-to-be. Baby Bunting’s core purpose is to support new and 
expectant parents in the early years of parenthood.

The Company also operates an online store, babybunting.co.nz, for customers in New Zealand. After the end of the 
financial year, the Company expects to commence store operations in New Zealand. 

The Company’s principal product categories include prams, cots and nursery furniture, car safety, toys, babywear, 
feeding, nappies, manchester and associated accessories. Baby Bunting also provides services that are complementary 
to the products it sells, including car seat installation and hire services of car seats and other products.

2.  Operating financial review 

2.1.  The Company’s business model

The Company’s business model centres around the sale of baby goods through its store network and digital channel, as 
well as product services offered to parents and parents-to-be.

Products sold by Baby Bunting include third-party produced and branded baby goods (many of which are sold 
exclusively by Baby Bunting) and private label products.

Baby Bunting’s private label products include products sold under the 4baby, Bilbi and JENGO brands. Exclusive 
products are products sourced by the Company for sale on an exclusive basis (so that those products can only be 
purchased from Baby Bunting). Historically, exclusive supply arrangements have been arranged with suppliers in 
relation to selected products and for varying lengths of time.

Baby product services is an expanding part of Baby Bunting’s business model. The Company offers car seat installation 
services at all of its stores throughout Australia. A car seat hire service is also available at selected stores around 
Australia.

The Company commenced sales of product online to New Zealand customers in July 2020. The Company has plans to 
establish a store network in New Zealand and the first store is expected to open in August 2022. 

Baby Bunting’s business model leverages several core competitive advantages, as summarised in the table below.

Drivers of competitive advantage  Comment 

Scale 

Convenient network of stores 
and a leading digital channel 

Baby Bunting is the largest specialty retailer in the Australian baby goods market and the 
only specialty maternity and baby goods retailer with a national presence in Australia. Its 
industry position and continued growth has enabled the Company to invest in its people, 
technology, brand, inventory levels, prices and customer experience. 

The Company currently operates 65 stores across Australia. The Company’s website, 
babybunting.com.au, continues to be Australia’s leading specialty baby goods website as 
measured by number of visits. The Company is focused on delivering customers the best 
possible retail experience across all channels, in store, online or on mobile.

36

Drivers of competitive advantage  Comment 

Customer centric team culture  Baby Bunting has a dedicated team of well trained and knowledgeable staff to service 

Consistent retail format

Widest product offering, 
in-stock and available

Competitively priced 

Comprehensive range of 
ancillary services

Cost effective marketing

customers’ individual needs.
We collect feedback from customers instore and online.  Feedback is also tracked via 
Net Promoter Score, which was 72 at the end of the year.  Insights gained from customer 
feedback and preferences are enabling Baby Bunting to tailor its offering to focus on 
the steps in the customer journey of first time parents as well as parents with growing 
families.

Baby Bunting is focused on providing customers with a consistent retail experience 
across its network. The Company’s stores in major market catchments (with populations 
greater than 200,000) range in size from approximately 1,500 to 2,000 square metres and 
are typically located in either bulky goods centres or at stand-alone sites.
Baby Bunting has a number of stores located in shopping centres, where the format 
incorporates the key elements of the standard destination store format.
In regional centres (with populations of less than 200,000), the Company typically 
operates a smaller store format of approximately 1,200 to 1,500 square metres, without 
compromising product range or customer service.
Store formats and layout are largely consistent across the network, with customer-
friendly navigation and clear demarcation of categories. Convenient parking is available 
directly outside our destination stores and all stores have parcel pick-up facilities 
allowing for easy loading of bulky items into customers’ vehicles as well as enabling car 
seat installation services.

Baby Bunting offers what it believes to be the widest range of products, with over 
7,000 products available. Through its Australian store network and approximately 
22,000 square metre Distribution Centre and through the use of interstate third party 
warehouses, Baby Bunting aims to have its product range in-stock and available at the 
time of the customer’s purchase.

Baby Bunting’s approach to pricing is centred on offering customers value every day, 
every visit.
Baby Bunting’s “Our Price Promise” means that if a customer finds a lower price at a 
competitor on an identical in-stock product, Baby Bunting will beat it by 5%.
Baby Bunting has a “Best Buy” range, with everyday low prices. The Best Buy range 
includes the core range of car seats, cots and furniture and carriers.

Across its entire store network, Baby Bunting provides additional services to its 
customers, including click & collect services, layby, consumer payment services, 
parenting rooms which include baby weigh scales, and an in-store/online gift registry. 
Car seat installation services are provided (under the Baby On Board brand) at all Baby 
Bunting stores. Car seat hire services are also available in stores.

The Company considers that its most successful marketing tool is word of mouth and 
it considers that it has a high unprompted brand awareness. This is a critical factor in 
allowing the Company to limit its marketing expenditure to under 2% of sales.
Baby Bunting’s marketing is further supported by traditional channels (regional TV, print 
media, catalogue and radio), online (email, search and digital) as well as social media.
Baby Bunting also participates actively in baby expos.

37

Baby Bunting Annual Report 2022 
Directors’
report
continued

2.2.  Store network

The Company currently operates, at the date of this report, a network of 65 stores across all Australian states and 
territories, except Northern Territory. The location and layout of stores is designed to deliver customers a consistent 
retail experience across the network.

2.3.  People

At the end of the financial year, the Company employed 1,536 employees with the majority employed at the Company’s 
stores, and others located at the Company’s Store Support Centre and Distribution Centre at Dandenong South (Vic).

2.4.  Review of the Company’s operations

During the financial year, the Company continued to implement its strategy to grow market share from existing stores 
and its online store as well as growing its network of stores.

Key operational achievements for the Company in FY2022 included:

•  successfully transitioning to a new headless technology architecture, with the Australian website switching over to 

the new technology stack in January 2022;

•  continuing the roll out of the Company’s new loyalty program, “Baby Bunting family”, with the loyalty program now 

available across store and online platforms. The program finished the year with around 1.4 million members (up from 
around 1 million in the prior year) with around 705,000 members active in the last 12 months;

•  progressing the plans for the launch of the New Zealand store network, which has included signing leases for two 
stores (the first of which opened in Auckland in August 2022) and a lease for a warehouse, establishing a New 
Zealand store operations team and localising the New Zealand website offer for local pricing and local fulfilment; 

•  building on the successful commissioning in March 2021 of the new National Distribution Centre at Dandenong South, 

with FY2022 being its first full year of operation. Significant progress was made in continuing the transition of 
suppliers from direct-to-store arrangements to DC supply arrangements and increasing FOB fulfilment, all of which 
contributes to efficiencies in supply chain costs and gross margin improvements; 

•  opening four new stores, being Alexandria (NSW), Shepparton (Vic), Cairns (Qld) and Wagga Wagga (NSW), bringing 

the store network to 64 stores at the end of the year, along with refurbishing two stores and re-locating two 
existing stores to stronger locations within their catchments;

•  expanding the number of stores performing online fulfilment throughout the existing store network as the Company 
works towards its long term objective to fulfil 90% of online orders same day in metro areas. Forty-eight percent of 
online orders for the year were processed through the store network, rather than the Distribution Centre;

•  continuing the growth of the Company’s private label and exclusive products range, with these sales making up 

45.3% of total sales for the year (up from 41.4%). With the support of supplier partners, exclusive products now 
make up 37.1% of sales and Baby Bunting’s private label range makes up 8.2% of sales; 

•  expanding the range of products available through the Company’s online store and working to expand the overall 

product range; 

•  expanding the Company’s support for community partners through the support for fundraising efforts for Perinatal 
Anxiety & Depression Australia (PANDA) and Life’s Little Treasures Foundation (a foundation that provides support, 
friendship and information, specifically tailored for families of premature or sick babies). Funds raised and 
contributed by the Company for these and other causes during the year was around $695,000 (up from $260,000 in 
the prior year).

The effects of the COVID-19 pandemic continued to be felt on the Company’s operations during the year. The 
operational arrangements introduced in FY2020 and FY2021 continued into FY2022, including additional health and 
safety measures in stores and working from home arrangements (where possible) for the Store Support Centre team 
for large parts of the year. 

38

 
The Company continued its policy of paid COVID-19 leave, to provide team members who were unable to work due to 
self-isolation measures or other carer obligations with paid leave. This policy provides paid leave to cover an affected 
team member for up to two weeks. The policy applies to full and part-time employees and casual employees.

Border and travel restrictions within Australia introduced to manage COVID-19 had an impact on the manner in which 
some functions operated, with regional management practices occurring via technology. These restrictions also had 
some disruption on the timing of new store openings. 

Refer to the Chair and CEO’s Report on page 8 of this Annual Report for more information on the Company’s 
operations during the 2022 financial year.

2.5.  Review of the Company’s financial performance

The full year statutory results for the 52 week period ended 26 June 2022 (FY2021: 52 week period ended 27 June 
2021) are summarised below:

•  Total sales up 8.3% to $507.3 million, with comparable store sales growth of 5.0% for the year;

•  Gross profit of $195.8 million up 12.7%;

•  Statutory net profit after tax (NPAT) of $19.5 million, an increase of 14.6% on the prior year;

•  Statutory basic earnings per share (EPS) of 14.9 cents; and

•  Cash and cash equivalents less borrowings (net debt) of $0.7 million (versus net cash of $0.9 million at the end of 

FY2021).

In relation to the 2022 and 2021 financial years, the underlying operating results (as measured by pro forma earnings) 
are more clearly demonstrated with the following exclusions or adjustments:

•  employee equity incentive expenses: the primary economic impact is issued capital dilution if and when shares 

are issued;

•  business transformation project expenses: non-recurring project related expenses associated with significant 

one-off projects primarily focused around transition of business systems to modern platforms;

•  pro forma earnings before interest, tax, depreciation and amortisation exclude the impact of AASB 16 lease accounting.

The Directors consider that these adjustments are appropriate to better represent the underlying financial 
performance of the business and to facilitate comparisons with prior periods.

On a pro forma basis, the FY2022 financial results were:

•  pro forma earnings before interest, tax, depreciation and amortisation (EBITDA) was $50.5 million, up 16.1% on the 

prior corresponding period;

•  gross margin was 38.6%;

•  pro forma NPAT of $29.6 million, up 13.6% on the prior corresponding period;

•  pro forma costs of doing business (CODB) (excluding the impact of AASB 16 lease accounting) were $145.3 million or 
28.6% of sales, an increase of 85 basis points on the prior corresponding period (CODB of 27.8% of sales in FY2021).

A reconciliation between statutory and pro forma financial results is below.

39

Baby Bunting Annual Report 2022 
Directors’
report
continued

Non-IFRS financial measures

The consolidated entity uses certain measures to manage and report on its business that are not recognised under 
Australian Accounting Standards. These measures are collectively referred to as “non-IFRS financial measures”.

Non-IFRS financial measures are intended to supplement the measures calculated in accordance with Australian 
Accounting Standards and are not a substitute for those measures. Underlying operating and pro forma results and 
non-IFRS financial measures are intended to provide shareholders additional information to enhance their 
understanding of the performance of the consolidated entity. Non-IFRS financial measures that are referred to in this 
report are as follows:

Non-IFRS financial measure

Definition 

Cost of doing business 
(CODB)

Includes store, administrative, marketing and warehousing expenses (excluding 
pre AASB 16 depreciation and amortisation).

EBIT

Operating EBIT

Pro forma EBITDA 

Pro forma financial results

Earnings before interest and tax. EBIT eliminates the impact of the consolidated 
entity’s capital structure and historical tax position when assessing profitability.

Excludes the effects of interest revenue, finance costs, income tax and other 
non-operating costs. The CEO and Managing Director assesses the performance of 
the only operating segment (Australia) based on a measure of Operating EBIT.

Earnings before interest, tax, depreciation and amortisation expense (excluding the 
impact of AASB 16 lease accounting) and excludes pro forma adjustments included in 
the financial results below.

In relation to the 2021 and 2022 financial years, the pro forma financial results have been calculated to exclude the 
impact of employee equity incentive expenses and business transformation project expenses. This has been done to 
more clearly represent the consolidated entity’s underlying earnings (noting that this financial information has not 
been audited in accordance with Australian Auditing Standards).

Year ended 26 June 2022  
$’000

Statutory results 

Employee equity incentive expenses1,2

Transformation project expenses3,4

Tax impact from pro forma adjustments5 

Pro forma results 

Sales

507,274

-

-

-

NPAT

19,521

9,330

4,668

(3,946)

507,274

29,573

1.  Expense includes $8.570 million for the amortisation of performance rights (LTI) on issue in the current reporting period and the associated payroll tax costs 

of the plans.

2.  The Company issued 135,051 shares under its General Employee Share Plan in the current reporting period with no monetary consideration payable by 

participating eligible employees who each received approximately $1,000 worth of shares ($0.760 million). 

3.  The Company is currently undertaking a process of assessment and when necessary, replacement of its core information technology systems. During the 
year, the Company incurred ($3.242 million) non-capital costs associated with the implementation of an order fulfilment system, Loyalty system, People 
systems, and digital technology assets.

4.  Other transformation project expenses ($1.426 million) include external consultant costs associated with project management to deliver the transformation 

projects described in Note 3 above. The non-capital cost of external consultants are associated with running the selection and planning for the integration of 
the new systems are not related to day-to-day operations or financial performance of the business. These project costs cease at project completion.

5.  Tax impact from pro forma adjustments includes income tax benefit relating to performance rights vesting under the Company’s Long Term Incentive Plan 

($2.317 million).

40

The following table reconciles the statutory to pro forma financial results for the year ended 27 June 2021 (noting that 
this financial information has not been audited in accordance with Australian Auditing Standards):

Year ended 27 June 2021  
$’000 
Restated1

Statutory results 

Employee equity incentive expenses2,3,4 

Transformation project expenses5,6,7

Other operating income8

Tax impact from pro forma adjustments9 

Pro forma results 

Sales

NPAT

468,377

17,039

-

-

-

-

8,170

8,317

(2,400)

(5,095)

468,377

26,031

1.  Refer to Note 2(aa) for detailed information on restatement of comparative in the Financial Statement for the period ended 26 June 2022.

2.   Expense includes the non-cash cost amortisation of performance rights (LTI) on issue in the prior reporting period ($4.601 million). 

3.   The Company issued 165,221 shares under its General Employee Share Plan in the reporting period with no monetary consideration payable by participating 

eligible employees who each received approximately $1,000 worth of shares ($0.795 million). 

4.  The Company made a $2.774 million cash settled long term incentive payment to participating executives in connection with long term EPS performance rights 
(assessed over the period FY16 to FY20) granted by the Company in October 2015 as part of the Company’s Long Term Incentive Plan. This plan involves the 
issue of shares, however due to a timing difference between the $3.215 million impairment of certain digital assets in June 2020 and the receipt of a 
$2.400 million settlement payment from the vendor of those assets (refer Note (7) below), the original performance rights lapsed. If not for this timing 
difference, the compound annual growth rate of the Company’s EPS measured over the FY16 to FY20 performance period would have been 16.2% which 
would have resulted in 25.5% of the EPS performance rights vesting. The Board had regard to the significant earnings per share growth achieved since the 
Company’s IPO, as well as the direct connection between the impairment of the digital assets and the settlement payment recovered by the Company shortly 
after the end of the performance period. On this basis, the Board determined to provide a benefit to participating executives calculated by reference to the 
EPS performance rights that would have vested if the recovery were received during FY20. A share price of $4.09 was used to calculate the cash payments 
(based on 678,438 rights that would have otherwise vested). The share price was determined by reference to a VWAP of the Company’s shares in the period 
1 July to 30 September 2020.

5.   The Company undertook a process of assessment and when necessary, replacement of its core information technology systems. In FY21, the Company 
incurred ($2.889 million) non-capital costs associated with the implementation of a new online store, merchandise demand planning and replenishment 
system, order fulfilment systems, Loyalty system, People systems and assessment of digital technology assets. 

6.   The Company incurred $2.536 million in relation to the setup of the new National Distribution Centre including $1.265 million for the accelerated depreciation 

and make good of the former Distribution Centre.

7.   Other transformation project expenses ($2.149 million) include external consultant costs associated with project management ($1.375 million) to deliver the 
transformation projects described in Note 5 above. The non-capital cost of external consultants are associated with running the selection and planning for 
the integration of the new systems are significant and not related to operations or financial performance of the business on the day-to-day basis. They cease 
at project completion.

8.   The Company received a cash payment ($2.400 million) from the vendor of certain digital commerce technology assets that were impaired in FY20 following 

settlement of a dispute relating to those assets. 

9.   Tax impact from pro forma adjustments includes income tax benefit relating to performance rights vesting under the Company’s Long Term Incentive Plan 

($2.249 million).

41

Baby Bunting Annual Report 2022 
Directors’
report
continued

Revenue

The sales for the year ended 26 June 2022 of $507.3 million represented an increase of 8.3% on FY2021. This sales 
growth was achieved through:

•  growth from existing stores;

•  growth in online sales;

•  growth from the opening of four new stores during FY2022; and

•  the annualising benefit of four stores opened in FY2021, trading for a full financial year in FY2022.

Comparable store sales growth for the year was 5.0% up on the prior year. Comparable store sales growth is 
calculated having regard to the growth of stores that have been open for all of the prior financial year and includes 
click & collect sales fulfilled from the store. Stores not included in the comparable stores sales growth calculations in 
FY2022 were the four stores opened in FY2022 and the four stores opened in FY2021.

Sales from private label and exclusive products grew by 18.3% on the prior year, and were 45.3% of total sales in 
FY2022, up from 41.4% in FY2021. This growth has partly come from the support of key suppliers expanding the range 
of their products sold exclusively through Baby Bunting. Categories where exclusive product ranges have expanded 
significantly include prams and strollers, cots and furniture and car safety (ie car seats). On a standalone basis, 
exclusive products represented 37.1% of sales in FY2022. 

Baby Bunting’s range of private label products include 4baby, Bilbi and JENGO. Sales of private label products 
represented 8.2% of sales in FY2022. 

Online sales continued to see strong annual growth. Total online sales (including click & collect) grew 24.2% on the 
prior financial year and click & collect sales grew 28.2%. Online sales now represent 22.2% of total sales, up from 
19.4% in FY2021. Baby Bunting’s online channel and store networks are complementary. Online sales in a market 
catchment have consistently increased following the establishment of a Baby Bunting store in that area.

Expenses

Pro forma costs of doing business (CODB) expenses (excluding the impact of AASB 16 lease accounting) as a 
percentage of sales were 85 basis points higher year-on-year at 28.6% of sales (27.8% of sales in FY2021). In FY2022, 
pro forma CODB expenses were $145.3 million, up 11.6% on the prior year pro forma CODB expenses of $130.2 million. 
The increased investment in operating expenditure was driven by:

•  four stores opened in FY2021 trading for a full financial year in FY2022;

•  four new stores opened in FY2022;

•  the continued investment in the Store Support Centre team, the Distribution Centre team, business processes and 
business systems to support the expanding store network and to improve the customer experience both in stores 
and online. Ensuring the business is appropriately sized for future growth continues to be a priority;

•  one-off start up costs associated with establishing operations in New Zealand were $1.5 million and included project 

management team costs and third party consulting costs to initiate and integrate a number of core systems. 

2.6.  Review of the Company’s financial position

The Company finished the financial year in a net debt position of $0.7 million, a change of ($1.6) million on the prior year 
net cash position of $0.9 million. This movement was driven primarily by a further investment in inventory safety stock 
to offset supply chain risks that included greater uncertainty of the timing of shipping arrivals. 

42

 
Other key matters include:

•  payment of $19.5 million in dividends, relating to the FY2021 final dividend of $10.8 million (paid on 10 September 2021) 

and the FY2022 interim dividend of $8.7 million (paid on 11 March 2022);

•  investment in inventory of $16.7 million, with $3.1 million relating to new stores and the remainder to fund the growth 
and maintenance of appropriate levels of safety stock (including for suppliers now fulfilling direct to the National 
Distribution Centre);

•  capital expenditure of $12.6 million in FY2022; and

•  operating cash conversion of 71.0% and free cash flow of $18.8 million.

Dividends

The Board has determined to pay a final dividend of 9.0 cents per share fully franked. Together with the interim 
dividend of 6.6 cents per share, the total dividend to be paid in respect of FY2022 is 15.6 cents per share, equivalent 
to approximately 70% of the Company’s FY2022 pro forma NPAT.

3.  Business strategies and future developments
The Company’s strategy has remained constant during the year and is focused on growing its market share and 
continuing to improve its execution and financial performance.

This strategy has the following key elements:

3.1.  Invest in digital to deliver the best possible retailing experience across channels and enable new business models

Baby Bunting has a multi-channel approach to grow market share. Baby Bunting’s goal is to create a seamless shopping 
experience across all channels.

Investments in digital have continued to improve the customer experience across all channels. The loyalty program, 
Baby Bunting family, was made available across all channels during the year, and plays an important role in enabling 
better understanding of customers and work on personalising shopping journeys. 

Continually improving online fulfilment is also a key part of this strategy. Customers can transact online and have goods 
delivered directly or obtain the goods via contactless click & collect.

The Company has expanded the number of store-based fulfilment hubs and stores capable of fulfilling online orders to 
23 stores across its Australian network, with further investments in fulfilment capability planned for FY2023. These 
hubs and stores enable online orders to be fulfilled from selected stores supporting the long-term target of being able 
to fulfil 90% of metro online orders same day.

In July 2020, the Company launched deliveries to New Zealand consumers through its website. In the first half, the 
New Zealand website transitioned on to the new headless technology architecture. The Company has recently 
expanded its New Zealand website offering, including by establishing fulfilment capabilities from New Zealand with the 
establishment of an Auckland distribution centre. This capability will be enhanced by the addition of physical stores in 
New Zealand, with the first store scheduled to open in August 2022. 

The transition of the Company’s e-commerce site to a new headless e-commerce architecture was completed during 
the year. This architecture enables Baby Bunting to leverage best of breed applications to deliver a world class 
customer experience through the digital channel.

The Company, through a number of strategic initiatives, has plans to further broaden its total addressable market. 
These include plans to build out the range of products available online in specific categories. The Company has also 
commenced a project to work towards the launch of an Australian online marketplace. 

43

Baby Bunting Annual Report 2022 
Directors’
report
continued

3.2.   Invest to grow market share from Baby Bunting’s core business, including the roll out of new stores and formats, 

enhanced fulfilment, and new services to existing customers

Baby Bunting’s key strategies to grow market share from its core business include:

•  improving customer experience. In this regard, Baby Bunting aims to be the leading place for parents and parents-
to-be to come to for an extensive product range and great service, advice and guidance at great value everyday;

•  performing targeted and effective marketing campaigns. The Company’s loyalty program, Baby Bunting family, is 

enabling the Company to drive engagement with customers and to develop marketing having regard to customer 
preferences and product affinities; and

•  leveraging the store network to grow the services offered to customers. In addition to the car seat installation 

business — conducted under the Baby On Board brand — the services offer is growing to include car seat and other 
product hire. 

Growth from existing stores

The Company’s stores historically take an average of four years to mature and generally have stronger comparable 
store sales growth in the first four years of operation. As a result, the maturity of newer stores should support further 
growth in comparable store sales. As at the report date, the Company’s store network includes a significant proportion 
of “immature” stores, with 17% of stores less than three years old and with plans to add at least 6 new stores in 
FY2023.

The Company’s contactless click & collect service is a key feature and click & collect sales grew 28.2% during the 
year to be 10.4% of all sales. Click & collect sales are fulfilled in store, providing very convenient fulfilment times 
for customers.

The Company’s store network also facilitates fulfilment of online orders, with 48% of all online orders during the year 
fulfilled from a store. As noted above, this capability helps move the Company towards its long-term target of being 
able to fulfil 90% of online metro orders same day. 

Store network plan

Growing market share through the roll out of new stores is a key part of the Company’s growth strategy.

The Company has a store network plan and is looking to continue to grow its network of stores to over 110 stores 
in Australia.

This long-term network plan is predicated on the availability of suitable store locations that meet Baby Bunting’s 
rigorous return on investment hurdles. In assessing potential new stores, regard is had to site factors, the 
demographic profile of the target catchment, existing market share and the estimated effect of any sales re-direction 
on existing Baby Bunting stores.

In pursuing this network plan, regard is also had to anticipated changes in future consumer behaviour and retail trends. 
The retail store sales have continued to grow year-on-year in addition to exceptional growth in online sales. This 
continues to highlight the complementary nature of Baby Bunting’s bricks and mortar stores and its online store. That is, 
online sales in a catchment without a store, increase following the opening of a Baby Bunting store in that same 
catchment. This highlights the very tactile nature of the industry in which Baby Bunting operates, where first time parents, 
in particular, like to visit stores to touch, feel and visually assess products as part of the product selection process.

During the financial year ahead, Baby Bunting expects to continue to open new stores as it pursues its store 
network plan.

44

 
3.3.   Growth from new markets leveraging Baby Bunting’s core competencies and data into adjacent categories, 

entering new geographies and expanding the value chain

The Company’s core competencies include, among other things, large format retailing, merchandising, baby and 
maternity products, operating a network at scale and private label and product-led retailing. The Company also has an 
expanding range of insights about baby goods consumers.

During the year, the Company has pursued its strategy of establishing operations in New Zealand. The Company’s first 
store in New Zealand is expected to open in Auckland in August 2022 with more stores to follow, with a target of a 
network of more than ten stores. To support the store operations, the Company has established a distribution centre 
in Auckland. 

Opportunities might also exist to apply Baby Bunting’s skills in adjacent retail categories, where the ability to leverage 
existing customer insights could greatly expand the potential market opportunities.

While the immediate focus is on growing market share from Baby Bunting’s core business, consideration will be given 
to exploring opportunities that will provide growth in future periods.

3.4.   Profit margin improvement by increasing scale, developing private label and exclusive products and leveraging 

infrastructure to reduce the cost of doing business

The Company improved its pro forma EBITDA margin from 9.3% in FY2021 to 10.0%. Specifically, the Company’s 
Australian operations (that is excluding the costs and revenues of the early stage New Zealand operations) went 
from 9.3% to 10.4%. 

This was delivered through full year gross margin of 38.6% an improvement of 151 basis points from the prior year. 
The pro forma cost of doing business deleveraged year-on-year, increasing by 85 basis points in FY2022. EBITDA 
margin improved throughout the year, and on a full year basis, Baby Bunting achieved its long term target of a pro 
forma EBITDA margin of 10.0%.

A key driver to grow margin improvement is the growth in private label and exclusive product offerings. The Company 
offers private label products in strollers, pram, change tables, manchester, babywear, portacots, rockers, toys, 
consumables and highchair categories. While gross profit margin on private label and exclusive products varies by 
product, the Company believes that increased sales in these categories will continue to facilitate further margin 
improvement in future periods.

During the year, private label and exclusive products grew to represent 45.3% of sales, an increase from 41.4% over 
the previous year. This was largely driven by the support of key suppliers expanding the range of their products sold 
exclusively through Baby Bunting.

The Company has also continued to expand the products made available under its private label brand known as JENGO. 
Products available under this brand include prams, travel cots and other hard goods items. 

Another element of the Company’s strategy for profit margin improvement is the investment made in the Company’s 
new National Distribution Centre in Dandenong South. This was commissioned in March 2021, and FY2022 was the first 
full year of operations at the site. Supply chain efficiencies were achieved by, among other things, converting certain 
suppliers from direct-to-store fulfilment to fulfilment by the Distribution Centre and increasing FOB purchasing. 

In addition, the use of store-based fulfilment hubs will continue to play a critical role in facilitating prompt delivery of 
online orders.

Other areas of focus continue to be upgrades of selected store elements and store refurbishments.

Further information on likely developments in the Company’s operations and the expected results of those operations 
has not been included in this Directors’ Report. The Directors believe that the disclosure of such information, including 
certain business strategies, projects, and prospects would be likely to result in unreasonable prejudice to the 
Company’s interests.

45

Baby Bunting Annual Report 2022 
Directors’
report
continued

4.  Material business risks and uncertainties
The Company’s strategies take into account the expected operating and retail market conditions, together with 
general economic conditions, which are inherently uncertain.

The Company has a structured risk management framework and internal control systems in place to manage material 
risks (see page 33 for further information on the Company’s risk management framework). Some of the other key risks 
and uncertainties that may have an effect on the Company’s ability to execute its business strategies and the 
Company’s future growth prospects and how the Company manages these risks are set out below.

Risk

Description

Mitigation

Although the purchase of baby goods is less 
discretionary than other consumer goods categories, 
Baby Bunting’s performance is sensitive to the current 
state of, and future changes in, the retail environment 
and general economic conditions in Australia. 
A deterioration in consumer confidence, including as 
a result of increases in interest rates and the rate 
of inflation, or more generally, may cause consumers 
to reduce the size or extent of purchases with the 
Company, which could have an adverse effect on sales 
and the Company’s financial performance.
Public health restrictions, of the kind seen introduced 
with COVID-19, may also affect consumer sentiment. 

The COVID-19 pandemic has been an example of an event 
that has given rise to significant business interruption 
since its emergence in Australia around March 2020. 
Other unanticipated events such as natural disasters, 
wars, strikes and epidemics have the potential to 
materially affect the Company through their impact 
on supply chain, consumer behaviour and company 
operations. Some may pose a threat to the health and 
safety of those who work and shop with the Company. 
These events can arise rapidly with little or no warning 
and their duration and the subsequent recovery period is 
uncertain and may be protracted. 

The Company faces competition from specialty retailers 
as well as department stores, discount department 
stores and online only retailers. International online 
retailers and marketplaces are also sources of current 
and future competition. Second hand or buy, swap, 
sell markets, which facilitate the exchange of used 
baby goods, are also a source of competition for the 
Company. In addition, direct to consumer operators 
(without a physical store network) compete with the 
Company in specific product categories. Competition 
is based on a variety of factors including price, 
merchandise range, advertising, store location, store 
presentation, product presentation, new store roll-out 
and customer service. 

External economic 
factors affecting 
consumer 
sentiment 

Business 
interruption 

Competitive and 
digital disruption 
risks

46

Noting the essential nature of the 
Company’s products, the Company seeks 
to ensure that it has a broad range of 
products across a range of price points, 
with a focus on value for customers 
every day. 

The Company has a risk management 
framework intended to identify key 
risks and develop risk control measures. 
Mitigants include seeking to avoid over-
concentration on a key supplier or provider 
(of goods or services) and maintaining an 
appropriate insurance program. Business 
continuity and disaster recovery planning is 
also undertaken. 

The Company seeks to address competitive 
risks by focusing on providing customers 
with low prices, every day. In addition, 
the Company is focused on providing 
an excellent customer experience — 
regardless of whether the customer is 
visiting a Baby Bunting physical store or the 
online store. Elements of this experience 
include quality advice, high service levels 
and a very wide product range. Product 
differentiation through exclusive access 
to key brands is a strategy to mitigate this 
risk.

Risk

Description

Mitigation

Supply chain risks

Supplier 
relationships

Workplace 
and people 
management risks

The Company’s supply chain is important to ensuring that 
products are available in-store and online for customers. 
The key risks associated with Baby Bunting’s supply chain 
include events of global significance that disrupt global 
supply chains, operational disruption due to catastrophic 
events such as fire or flood, delays in product delivery 
or complete failure to receive products ordered. Poor 
supply chain management could adversely affect the 
Company’s financial performance and customers’ 
experience of shopping with Baby Bunting.

An element of the Company’s strategy involves growing 
its private label and exclusive product offerings. The 
ability of the Company to continue to offer exclusive 
products depends upon the relationships it has with 
suppliers. Any deterioration of those relationships 
could adversely impact the Company’s ability to supply 
exclusive products or, more generally, to successfully 
provide customers with a wide range of products at 
competitive prices. 

Workplace health and safety is a priority at Baby Bunting. 
Failure to manage health and safety risks could have 
a negative effect on the Company’s reputation and 
performance. 
The Company’s future performance depends to a 
significant degree on its key personnel, and its ability 
to attract and retain experienced and high performing 
personnel. At times of full or near-full employment, 
competition to attract and retain employees can become 
more pronounced with the result that the time and costs 
to recruit increase.  

The Company continues to focus on 
logistics and technology initiatives 
to ensure that this risk is managed 
appropriately. While the Company’s new 
National Distribution Centre has reduced 
the need for third party logistics facilities, 
they remain available to assist in managing 
supply chain risks by carrying additional 
inventory.

The Company continues to invest in 
its merchandising team to continue to 
ensure that it is appropriately managing 
relationships with its suppliers.

The Company has a Safety Management 
System, which includes a Health, Safety 
and Injury Management Policy, with the 
aim of identifying and assessing workplace 
health and safety risks as well as educating 
employees in stores, at the Support Office 
and at the Distribution Centre about safe 
ways of working.
The Company’s remuneration policies 
and practices seek to ensure that 
executives and managers are provided 
with appropriate incentives and rewards to 
support their retention. In addition, the 
Company continues to make investments 
in training and development to further 
expand the skills of the Company’s 
employees.

47

Baby Bunting Annual Report 2022Directors’
report
continued

Risk

Description

Mitigation

Cyber, technology 
and information 
risks

Regulatory 
compliance

In common with other retailers, the Company faces 
a range of cyber risks. This is a broad concept and 
encompasses a variety of risks that could impact 
computer systems and that could result in unauthorised 
access or disclosure of information held by the Company 
(including the personal information of our customers), 
the commission of fraud or theft, or the disruption of 
normal business operations.
The Company relies on its IT systems, retail point of 
sale and inventory management systems, networks 
and backup systems, and those of its external service 
providers, such as communication carriers and data 
providers, to process transactions (including online 
transactions), manage inventory, report financial results 
and manage its business. A malfunction of IT systems 
or a cybersecurity violation, could adversely impact 
Baby Bunting’s ability to trade and to meet the needs of 
its customers.
Unauthorised disclosure of, or unauthorised access 
to, personal information under the control of the 
Company could have an adverse effect on the Company’s 
reputation and ultimately the Company’s financial 
performance.

The Company has a continuing focus on 
IT systems and security, with the aim of 
ensuring that the IT systems are available 
to support the Company’s operations and 
that steps are being taken to protect 
against adverse IT and cyber related 
events. Investments in team, security 
systems and processes continue to be 
made. IT infrastructure and data assets 
have been migrated to an external data 
centre and the Company remains focused 
on constantly improving its ability to 
prepare and respond to a cyber attack or 
other adverse event.
The Company also has systems and 
processes in place designed to 
appropriately use and secure customers’ 
personal information.

Baby Bunting is subject to government laws and 
regulations, including competition and consumer 
laws and trade, taxation and workplace health and 
safety laws.
Many of the products sold in Baby Bunting’s stores 
or online must comply with mandatory product safety 
standards. In addition, products Baby Bunting sells must 
comply with general product safety requirements under 
applicable law and also meet the expectations of our 
consumers. Failure to do so may require the Company to, 
among other things, undertake a recall of products or 
other actions. This may adversely affect the Company’s 
reputation and performance and result in significant 
financial penalties.

The Company has procedures to assess 
compliance issues of the products that 
it supplies, as well as procedures to 
respond to and investigate reports of 
product safety incidents that it receives. 
Investments in the Company’s quality 
assurance and compliance team and 
equipment continue to ensure that 
product compliance remains a key focus. 
The Company also engages an external 
compliance advisory company that 
performs periodic audits of product 
compliance and provides training and 
advice on particular compliance matters.

The Company seeks to manage this risk 
through appropriate project governance, 
management and resourcing. 

Business 
transformation 
risks

The Company has a plan to continue making investments 
in new technology systems, including core system 
enhancements and other technology projects. The 
Company is also undertaking a range of business 
transformation projects.
A failure to implement technology changes effectively 
or to manage and complete projects successfully could 
have an adverse effect on the Company’s financial 
performance where new technology or projects cost 
more, take more time to implement and/or fail to achieve 
anticipated business benefits.

48

Risk

Description

Mitigation

Property roll-out 
risks 

Environmental, 
social and 
governance (ESG) 
responsibility 

The Company’s new store roll-out strategy depends 
upon securing properties that meet the Company’s 
rigorous selection criteria, at financially viable rents. 
A failure to secure appropriate sites could impact the 
Company’s financial performance and position. 
As the Company’s stores are leased the ability 
to continue in a store is subject to negotiation at the 
end of each lease term.
Restrictions on movement between states and 
territories and within cities or regions, as occurred 
during the recent COVID-19 pandemic years, can 
disrupt store site selection and new store development 
activities. To the extent these restrictions are ongoing, 
the Company’s store roll-out activities may be 
temporarily delayed. Additionally, increases in materials 
and labour in the construction industry (occurring due 
to the disruption caused by COVID-19 and global factors) 
may lead to increases in store development costs. 

The Company’s stakeholders (customers, suppliers, 
team members and shareholders) have expectations for 
Baby Bunting on a range of environmental, social and 
governance matters.
A failure to acknowledge and adequately address these 
expectations over time could negatively impact the 
Company’s reputation and profitability.

The Company actively manages its 
property portfolio to ensure appropriate 
sites continue to be available for its 
stores. The Company has a Group Property 
Leasing Manager who builds and maintains 
relationships with landlords and focuses on 
new market opportunities. 

Baby Bunting has adopted a sustainability 
strategy and commenced reporting 
on its approach to ESG matters in its 
Sustainability Report. 
Baby Bunting also discloses the manner 
in which it seeks to eliminate the risk of 
modern slavery in its operations and supply 
chain in its Modern Slavery Statement.

5.  Significant changes in the state of affairs in FY2022
There were no significant changes in the state of affairs of the Group during the financial year. 

49

Baby Bunting Annual Report 2022 
Directors’
report
continued

6.  Matters subsequent to the end of the financial year
Apart from the determination to pay a final dividend in respect of the financial year ended 26 June 2022, no matter or 
circumstance has arisen since the end of the financial year which has not been dealt with in this Directors’ Report or 
the Financial Report, and which has significantly affected, or may significantly affect:

•  the Company’s operations in future financial years;

•  the results of those operations in future financial years; or

•  the Company’s state of affairs in future financial years.

7.  Dividends
The following dividends have been paid to shareholders during the financial year:

Dividend

Final dividend in respect of the financial year ended 27 June 2021 
(8.3 cents per share fully franked) 

Interim dividend in respect of the half year ended 26 December 2021 
(6.6 cents per share fully franked)

$’000

10,772

8,740

The Board has determined to pay a final dividend in respect of the financial year ended 26 June 2022 of 9.0 cents 
per share.

This dividend is franked to 100% at the 30% corporate income tax rate. The record date for this final dividend is 
26 August 2022 and the dividend payment date is 9 September 2022. The final dividend of 9.0 cents per share, when 
combined with the interim dividend of 6.6 cents per share, represents a payout ratio of approximately 70% of the full 
year pro forma NPAT.

8.  Directors
The following persons were Directors of the Company during the financial period and/or up to the date of this 
Directors’ Report:

Director

Position 

Date appointed 

Date retired

Melanie Wilson

Chair (from 5 October 2021)

15 February 2016

-

Ian Cornell

Matt Spencer

Gary Levin

Donna Player

Gary Kent

Francine Ereira

Stephen Roche

Chair (from 21 November 2016)

1 January 2015

5 October 2021

CEO and Managing Director

Non-executive Director

Non-executive Director

Non-executive Director

Non-executive Director

Non-executive Director

23 April 2012*

25 August 2014

16 January 2017

12 December 2018

1 September 2021

1 September 2021

-

-

-

-

-

-

* Matt Spencer joined the Company in February 2012 as CEO. He was appointed a Director on 23 April 2012.

Details of the qualifications, experience and special responsibilities of each current director are set out on pages 20 
and 21 of the Annual Report.

50

9.  Meetings of Directors and Board Committees
The number of meetings of the Board and each Board Committee held during the period ended 26 June 2022 are set 
out below. All directors are invited to attend Board Committee meetings and most Board Committee meetings are 
attended by all directors. However, only attendance by directors who are members of the relevant Board Committee is 
shown in the table below.

Director

Melanie Wilson

Ian Cornell

Matt Spencer

Gary Levin

Donna Player

Gary Kent

Francine Ereira

Stephen Roche

Meetings of directors

Audit and Risk Committee

Remuneration and 
Nomination Committee

Attended

Held

Attended

Held

Attended

Held

11

3

11

11

11

11

9

9

11

3

11

11

11

11

9

9

2

-

-

6

-

6

-

4

2

-

-

6

-

6

-

4

4

1

-

-

4

2

2

-

4

1

-

-

4

2

2

-

Attended = Number of meetings attended by the director.

Held = Number of meetings held during the time the director held office or was a member of the committee during the year.

Ian Cornell retired as a director on 5 October 2021. 

10.  Directors’ relevant interest in shares
The following table sets out the relevant interests that each director has in the Company’s ordinary shares or other 
securities as at the date of this Directors’ Report.

Director

Melanie Wilson

Matt Spencer

Gary Levin

Donna Player

Gary Kent

Francine Ereira

Stephen Roche

Ordinary 
shares

Performance 
rights

30,000

Nil

1,227,589

1,198,000

150,000

36,000

24,000

4,110

35,000

Nil

Nil

Nil

Nil

Nil

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Baby Bunting Annual Report 2022 
Directors’
report
continued

11.  Company secretaries
Corey Lewis is the Group Legal Counsel and Company Secretary. He commenced employment with the Company in 
February 2016 and was appointed company secretary in March 2016. Before joining Baby Bunting, Corey worked as a 
corporate lawyer at a national law firm. He holds a Bachelor of Laws (Hons) and a Bachelor of Arts. He is also a 
graduate of the Australian Institute of Company Directors.

Darin Hoekman, the Company’s Chief Financial Officer, is also a company secretary having been appointed in January 
2014. Darin is a Chartered Accountant and holds a Bachelor of Commerce.

12.  Details of performance rights
The CEO and Managing Director was the only Director eligible to participate in the Company’s long term incentive plan 
(LTI Plan). Further details of the LTI Plan are set out on pages 63 to 70 of the Remuneration Report. Each performance 
right entitles the holder to receive one fully paid share in the Company, subject to the satisfaction of the applicable 
performance conditions.

During the financial year, the Company granted 1,375,000 performance rights under the LTI Plan. In addition, 2,504,000 
performance rights, along with 564,000 retention rights, vested and were exercised. No performance rights were 
forfeited in accordance with the rules of the LTI Plan.

All of the performance rights granted during the financial year are subject to performance conditions (see pages 63 
and 64 of the Remuneration Report for more details).

Performance right event

Opening balance (28 June 2021)

Vesting of rights (6 August 2021)

Vesting of rights (27 October 2021) 

Grant of rights under the LTIP Plan – FY2021 to FY2024 award (23 November 2021)

Vesting rights (21 April 2022) 

Closing balance 

Issue price

Number of 
performance 
rights

8,039,000

n/a

(530,000)

n/a

(2,504,000)

nil

1,375,000

(34,000)

6,346,000

13.  Details of options
There are no options over shares on issue as at the date of this Directors’ Report and no shares were issued during 
the year as a result of the exercise of options.

14.  Remuneration Report
The Remuneration Report, which forms part of this Directors’ Report, is presented separately from page 55.

15.  Indemnification and insurance of directors and officers and the auditor 
Under the Company’s Constitution, to the fullest extent permitted by law, the Company must indemnify every officer of 
the Company and its wholly-owned subsidiaries, and may indemnify its auditor against any liability incurred as such an 
officer or auditor to a person (other than the Company or a related body corporate).

52

The Company has entered into a deed of access, indemnity and insurance with each Non-executive Director and the 
CEO and Managing Director which confirms each person’s right of access to certain books and records of the 
Company while they are a Director and after they cease to be a Director. The deed also requires the Company to 
provide an indemnity for liability incurred as an officer of the Company and its subsidiaries, to the maximum extent 
permitted by law.

The Constitution also allows the Company to enter into and pay premiums on contracts of insurance, insuring any 
liability incurred by a current or former Director and officer of the Company. The deed of access, indemnity and 
insurance requires the Company to use its best endeavours to maintain an insurance policy, which insures the Director 
against liability as a Director and officer of the Company from the date of the deed until the date which is seven years 
after the Director ceases to hold office as a Director.

During the financial year, the Company paid insurance premiums for a directors’ and officers’ liability insurance 
contract that provides cover for the current and former directors, secretaries, executive officers and officers of the 
Company and its subsidiaries. The Directors have not included details of the nature of the liabilities covered in this 
contract or the amount of the premium paid, as disclosure is prohibited under the terms of the contract.

To the extent permitted by law, the Company has agreed to indemnify its auditors, Ernst & Young, as part of the terms 
of its audit engagement agreement against claims by third parties arising from the audit (for an unspecified amount). 
No payment has been made to indemnify Ernst & Young during or since the financial year.

16.  Proceedings on behalf of the Company 
No proceedings have been brought or intervened in on behalf of the Company with the leave of the court under section 237 
of the Corporations Act. No person has applied to the court under section 237 of the Corporations Act for leave to bring 
proceedings on behalf of the Company, or to intervene in any proceedings to which the Company is a party.

17.  Environmental regulation 
The Company is not involved in activities that have a marked influence on the environment within its area of operation. 
As such, the Directors do not consider that the Company’s operations are subject to any particular and significant 
environmental regulation in Australia.

18.  Non-audit services 
The Company may decide to employ its external auditor on assignments additional to its statutory audit duties where 
the auditor’s expertise and experience with the Company are important.

Details of the amounts paid or payable to the auditor (Ernst & Young) for audit and assurance services ($191,400) 
(FY2021: $173,400) and for non-audit services ($30,435) (FY2021: $26,624) provided during the year are set out 
in the Financial Statements (at Note 30). The major element of non-audit services during the year related to 
taxation services.

The Board has considered the position and in accordance with advice received from the Audit and Risk Committee, 
is satisfied that the provision of non-audit services is compatible with the general standard of independence imposed 
on auditors by the Corporations Act. The Directors are satisfied that the provision of non-audit services by the auditor 
did not compromise the auditor independence requirements of the Corporations Act for the following reasons:

•  all non-audit services have been reviewed by the Audit and Risk Committee to ensure that they do not impact on the 

impartiality and objectivity of the auditor; and

•  none of the services undermine the general principles relating to auditor independence as set out in APES 110 Code 

of Ethics for Professional Accountants.

53

Baby Bunting Annual Report 2022 
Directors’
report
continued

19.  Auditor’s Independence Declaration 
A copy of the auditor’s independence declaration as required under section 307C of the Corporations Act is attached 
to this Directors’ Report on page 77.

20.  Rounding of amounts
The Company has taken advantage of ASIC Corporations (Rounding in Financial/Directors’ Reports) Instrument 
2016/191 relating to the “rounding off” of amounts in the Directors’ Report and Financial Statements. Amounts in these 
reports have been rounded off in accordance with that instrument to the nearest thousand dollars, or in certain cases, 
to the nearest dollar.

The Directors’ Report is made in accordance with a resolution of Directors.

On behalf of the Directors

Melanie Wilson
Chair
12 August 2022

54

Remuneration
report

The Remuneration Report sets out remuneration information for the Company’s Non-executive Directors and other 
key management personnel (disclosed executives) for the year ended 26 June 2022. The information provided in 
this Remuneration Report (other than in section 3.1 and the pro forma NPAT figures at the end of section 6.3.4) has 
been audited as required by section 308(3C) of the Corporations Act 2001.

1.  Key management personnel 
The Company’s key management personnel are its Non-executive Directors and those executives who have been 
identified as having the greatest authority for planning, directing and controlling the activities of the Group.

Non-executive Directors 

Melanie Wilson

Gary Levin

Donna Player

Gary Kent

Non-executive Director

Non-executive Director

Non-executive Director

Non-executive Director

Francine Ereira (appointed 1 September 2021)

Non-executive Director

Stephen Roche (appointed 1 September 2021)

Non-executive Director

Former Non-executive Director 

Ian Cornell (retired 5 October 2021)

Non-executive Director

Disclosed executives 

Matt Spencer 

Darin Hoekman 

CEO and Managing Director 

Chief Financial Officer

2.  Remuneration governance
Ultimately, the Board is responsible for the Company’s remuneration policy and practices. To assist the Board with this, 
it has established the Remuneration and Nomination Committee (Committee). The Committee’s role is to review and 
make recommendations to the Board on remuneration policies and practices and to ensure that the remuneration 
policies and practices are consistent with the strategic goal of the Board to build and deliver value to shareholders 
over the long term.

A copy of the Committee’s Charter is available at babybunting.com.au/investor. It sets out further details of the 
Committee’s specific responsibilities and functions.

Details of the composition of the Committee and the meetings held during the year are set out on page 51 of the 
Directors’ Report.

55

Baby Bunting Annual Report 2022 
Remuneration
report
continued

3.  Remuneration outcomes for FY22

3.1.  Realised remuneration received

This section 3.1 has been included in the Remuneration Report to show the “realised” remuneration of the 
disclosed executives.

The table in this section 3.1 supplements, and is different to, the statutory remuneration tables (see section 8) which 
presents the accounting expenses for both vested and unvested performance rights in accordance with Australian 
Accounting Standards.

The table shows the remuneration the CEO and Managing Director and the Chief Financial Officer realised in relation to 
the 2022 financial year as cash, or in the case of prior equity awards, the value which vested in 2022. The value of 
equity awards uses a point in time share price; in this case $5.85 per share and $5.95 per share (as described below). 
Whether a disclosed executive receives that value in cash, depends on the share price at the time at which any share 
is sold. The Company’s share price at the end of the financial year was $4.14.

STI 
variable  
cash 
remun-
eration2 
$

LTI 
linked 
remun-
eration3 
$

Fixed 
 remun-
eration1 
$

Long term 
incentives 
which 
vested 
during the 
year4
$

Total 
cash
$

Other 
shares 
benefits5
$

Realised 
remun-
eration
received
$

Long term
incentives
which 
lapsed/
forfeited 
during the 
year
$

Disclosed executives

Matt
Spencer

Darin
Hoekman

2022

2021

2022

2021

607,793

-

-

607,793

3,510,000

581,754

214,610

1,033,325

1,829,689

2,311,075

433,426

-

-

433,426

3,321,750

–

-

-

4,117,793

4,140,764

3,755,176

411,675

150,840

411,909

974,424

974,692

999

1,950,115

-

-

-

-

The point in time value of previously deferred remuneration granted as performance rights is based on the closing 
price of the Company’s shares traded on the ASX on the date of issue of shares following the exercise of the rights or 
lapsing/forfeiture multiplied by the number of rights. 

For FY2022, the closing share price on 27 October 2021 was $5.85; being the date of issue of shares in respect of 
the performance rights that vested during the year. 

The closing share price on 6 August 2021 was $5.95; being the date of issue of shares upon vesting of the 
retention rights. 

1.  Fixed remuneration includes superannuation contributions.

2.  As the performance conditions were not satisfied, no payment will be made under the FY2022 STI plan (see section 6.2 below).

3.  During FY2021, LTI linked remuneration represents cash payments made in December 2020 in connection with the long term incentive payments related to 

EPS rights (FY2016 to FY2020) (see section 3.4 of the 2021 Remuneration Report).

4.  During FY2022, the vested performance rights were the performance rights granted under the FY2018 to FY2021 award that were assessed against a 
TSR CAGR performance condition and an EPS CAGR performance condition (600,000 rights for Matt Spencer and 400,000 rights for Darin Hoekman). 
The closing share price of $5.85 has been used for this purpose. In respect of Darin Hoekman only, they also include 165,000 retention rights that vested 
and were exercised, with new shares issued, in August 2021. The closing share price of $5.95 has been used for this purpose. 

During FY2021, the vested performance rights were the performance rights granted under the FY2016 to FY2020 award that were assessed against the 
TSR CAGR performance condition.

5.  Other share benefits relate to shares provided under the General Employee Share Plan and are valued using that acquisition price under that plan.

56

 
3.2.  FY2022 fixed remuneration – disclosed executives 

The remuneration of disclosed executives is reviewed by the Board annually, with any changes to take effect in 
September. 

Having regard to the uncertainty associated with COVID-19 related lockdowns that were in effect in August and 
September 2021, the Board determined at that time that it was appropriate that the fixed remuneration of the 
CEO and Managing Director and the Chief Financial Officer remain unchanged. 

In February 2022, the Board reviewed this position having regard to the Company’s financial performance and the 
market conditions prevailing at that time. Following this review the Board identified that the base remuneration paid 
to the CEO and Managing Director and Chief Financial Officer was substantially below the median of a comparable 
group of ASX-listed retail companies. Data on comparator group of companies was taken from remuneration 
disclosures made for the 2021 financial year. 

Noting that their base remuneration was last varied with effect in September 2020 and having regard to the 
differences between their fixed rate of pay and the comparator group, the Board determined to increase the fixed 
remuneration of the CEO and Managing Director and the Chief Financial Officer by 10%. These changes took effect 
on 1 February 2022.

3.3.  FY2022 short term incentive payments

The Company’s short term incentive plan operated again for the 2022 financial year. For the 2022 financial year, 
pro forma NPAT growth was 13.6%. The “threshold” growth target level for short term incentive payments was set 
at 10% pro forma NPAT year-on-year inclusive of the costs of any short term incentive payments. While the headline 
pro forma NPAT growth was above this level, allowing for potential STI payments results in the threshold growth 
target level not being achieved. Therefore, no STI payments were awarded under the plan for FY2022. 

See Section 6.2 for further details.

3.4.  FY2018 to FY2021 performance rights – vesting of TSR rights and EPS rights

On 27 October 2021, the Company issued a total of 2,504,000 ordinary shares to eligible participants in the Company’s 
Long Term Incentive Plan upon vesting of the TSR Rights and EPS Rights that had been provided under the FY2018 to 
FY2021 grant.

The CEO and Managing Director received 600,000 shares and the Chief Financial Officer received 400,000 shares. 
These rights vested following satisfaction of the TSR compound annual growth performance hurdle and the EPS 
compound annual growth performance hurdle.

The TSR compound annual growth rate of the Company’s total shareholder return in the period from 30 September 
2018 to the end of the 2021 VWAP period (ie 1 July 2021 to 30 September 2021) was 39.3% (including dividends 
reinvested). The EPS compound annual growth rate of the Company’s earnings per share from the end of FY2018 to 
the end of FY2021 was 38.3%. As these levels exceeded 20%, all of the available TSR Rights and EPS Rights vested.

57

Baby Bunting Annual Report 2022Remuneration
report
continued

3.5.  Vesting of retention rights

As disclosed in the 2021 Remuneration Report, after the end of the 2021 financial year, in July 2021, the Board assessed 
the conditions attached to the retention rights and determined that the vesting conditions had been satisfied and 
530,000 rights vested in July 2021, with 165,000 rights received by the Chief Financial Officer. Those rights were 
exercised by the six participants and 530,000 ordinary shares were issued in early August 2021 (the CEO and Managing 
Director did not receive any retention rights). 

In March 2022, a further 34,000 retention rights held by one participant, vested and 34,000 ordinary shares were 
issued on 21 April 2022.

There are no retention rights outstanding. 

See Section 6.3.5 for further information on the retention rights.

3.6.  Grant of performance rights (FY2021 to FY2024 grant)

Following shareholder approval at the 2021 AGM, the Company granted the CEO and Managing Director, 185,000 
performance rights under the FY2021 to FY2024 grant. Approval for the grant was obtained under ASX Listing Rule 
10.14. An additional 1,190,000 performance rights were granted on the same terms to eleven other executives (including 
the Chief Financial Officer who was granted 175,000) participating in the Company’s Long Term Incentive Plan.

Details of the terms and conditions of this grant are contained in Section 6.3.1 below.

3.7.  7th Employee Share Plan Gift Offer

The Company conducted its 7th Employee Share Plan Gift Offer in October 2021 and provided over 760 team members 
$1,000 of Baby Bunting shares. The Company has operated this gift share program for each year since its IPO in 2015 
and as a result around 50% of team members are shareholders. See Section 6.4 below.

4.  Key developments and future changes

4.1.  Achieving a reduced proportion of performance rights

Over the last few years, the Board has been adjusting the mix of executive remuneration to reduce the proportion of 
“at-risk” remuneration represented by long term incentives. At the end of the 2022 financial year, the number of rights 
outstanding represents approximately 4.8% of the Company’s issued capital. 

There are currently 2,311,000 rights outstanding in respect of the FY2019 to FY2022 grant. The Board will assess 
whether these rights have satisfied the relevant performance hurdles in October 2022, after which time these rights 
will either be exercised or lapse. 

When determining the number of rights to be granted for an award with a three year performance period, the Board’s 
policy is to ensure that number of rights is generally equivalent to around 1.0% of the Company’s issued capital. The 
rights are then allocated among participants having regard to the participant’s performance, incentive and retention 
considerations and the mix of the participant’s remuneration. 

The Board intends to grant up to approximately 1.375 million rights in respect of the FY2022 to FY2025 period 
(see 4.3 below). 

Assuming these rights are granted and noting that the rights outstanding in relation to the FY2019 to FY2022 grant will 
cease to exist in October 2022, the number of rights outstanding is expected to be at or below 4.0% of the Company’s 
issued capital. This number is expected to reduce further in future years.

Participants in the Company’s Long Term Incentive Plan are still provided with a substantial incentive, noting the 
appreciation in the Company’s share price since the introduction of the plan and the potential value that each 
right represents. 

58

4.2.  FY2023 short term incentive plan

The FY2023 short-term incentive plan will operate on a similar basis to the prior years: there will be no eligibility to 
receive any payments until the Board’s earnings growth target has been achieved and the participant has achieved 
satisfactory ratings in respect of their performance and values. 

4.3.  Long term incentive plan – FY2022 to FY2025 grant

The Board intends to grant the CEO and Managing Director performance rights, subject to approval by shareholders at 
the 2022 AGM. In addition, a further 11 executives (including the Chief Financial Officer) will participate in the proposed 
grant, with the total number of rights to be granted not exceeding 1.375 million rights. 

The number of rights to be granted to the CEO and Managing Director and Chief Financial Officer have not been 
determined at the time of finalising this Remuneration Report.  However, it is anticipated that the terms of any grant will 
be generally similar to the grant made last year (the FY2021 to FY2024 grant – see section 6.3.1 below).

5.  Relationship between remuneration and the Company’s performance 
The following table shows key performance indicators for the Company over the last five years.

EBITDA (statutory) $’000

Net profit after tax 
(statutory) $’000

Net profit after tax (pro 
forma) $’000

Dividends per share 
– ordinary (cents)

Basic earnings per share 
(cents) (statutory)

Earnings per share (cents) 
(pro forma)

Share price at the end of 
the financial year

2018

17,549

8,686

20191

46,281

11,646

2020

46,119

9,986

20212

2022

56,833

67,052

17,039

19,521

9,607

14,388

19,291

26,031

29,573

5.3

6.9

7.6

8.4

9.2

11.4

10.5

7.8

14.1

13.2

15.6

14.9

15.2

20.2

22.5

Growth in  
2022

CAGR last 5 
years

18%

15%

14%

11%

12%

11%

40%

22%

32%

31%

21%

31%

$1.36

$2.16

$3.30

$5.42

$4.14

-24%

32%

1.  At the end of FY2020, the results for FY2019 were restated to reflect the full retrospective adoption of the lease accounting standard AASB 16. Refer to  

Note 2(x) in the Financial Report for the year ended 28 June 2020.

2.  At the end of FY2022, the results for FY2021 were restated to reflect changes in the accounting policy in relation to configuration and customisation costs 

incurred in implementing SaaS arrangements. Refer to Note 2(aa) for detailed information on restatement of comparatives in the Financial Report for the year 
ended 26 June 2022. 

59

Baby Bunting Annual Report 2022 
Remuneration
report
continued

6.  Remuneration policy and practices 
The Company’s remuneration policy seeks to appropriately reward, incentivise and retain key employees, by providing a 
link between remuneration outcomes and both the Company’s and an individual’s performance.

The remuneration practices adopted by the Company include the use of fixed and variable remuneration, and short 
term and long term performance based incentives.

For disclosed executives, the Board has a philosophy of supporting a smaller proportion of fixed remuneration (relative 
to comparable ASX companies) and a large proportion of “at-risk” remuneration. A focus over the last few years has 
been to progressively adjust the overall remuneration mix towards an increased proportion of fixed pay aligned to 
other comparable ASX companies). However, “at-risk” remuneration will continue to represent a significant proportion 
of an executive’s remuneration mix.

For FY2022, the target remuneration mix for the CEO and Managing Director can be represented below: 

31%

18%

51%

Base rem

STI opportunity

LTI opportunity

For FY2022, the target remuneration mix for the Chief Financial Officer can be represented as set out below:

26%

16%

58%

Base rem

STI opportunity

LTI opportunity

These representations use the amount of base remuneration (including superannuation) as at 1 February 2022 
(being the date at which the base remuneration amount was most recently reviewed – noting that the usual review 
in September 2021 was deferred to enable an assessment of the impact of the ongoing COVID-19 pandemic). 
STI opportunity is calculated by reference to the maximum STI amount available (being 60% of base remuneration). 
Noting that for FY2022, no STI amount is payable to the CEO and Managing Director and the Chief Financial Officer 
(for the reasons described in section 6.2 below). The LTI opportunity is the number of share rights granted in 
November 2021 multiplied by the Company’s share price on the date of grant (being $5.80). 

6.1.  Fixed remuneration

Fixed remuneration for employees is determined according to industry standards, relevant laws, labour market 
conditions and the profitability of the Company. It consists of base remuneration and superannuation. Base 
remuneration includes cash salary and any salary sacrifice items.

The Company provides employer superannuation contributions at Government legislated rates, capped at the relevant 
contribution limit unless part of a salary sacrifice election by an employee.

Fixed remuneration is reviewed annually and adjusted where appropriate. There is no guaranteed or automatic 
entitlement to an increase in fixed remuneration (other than to comply with any applicable legal requirements).

60

 
6.2.  Short term incentives

The Company operates short term incentive plans for eligible employees, including executives and employees in other 
management or specialist roles.

Under the Company’s principal short term incentive plans (STI plans), a cash bonus can be paid to an eligible employee, 
subject to the achievement of a range of financial and additional key performance indicators for the relevant financial 
year. Participation in, and payments under, the STI plans for a financial year are at the discretion of the Board. The 
annual key performance indicators for participants and related targets are also reviewed annually.

Gateway for short term incentive payments for FY2022

For participants to become eligible to receive a payment under the STI plans in FY2022, there were the following 
gateways:

•  the participant’s performance evaluation rating for the year must exceed an acceptable rating for both performance 
and values, as assessed by the participant’s manager or, in the case of the CEO and Managing Director, the Board; 
and

•  the Company’s pro forma NPAT (inclusive of payments to be made under the STI plans) must be at least 10% higher 

than the prior year (this is known as “threshold” growth).

Potential STI payments for FY2022

For FY2022, the CEO and Managing Director and the Chief Financial Officer had the opportunity to earn a maximum 
short term incentive payment of an amount equal to 60% of their base remuneration. At “threshold” growth, the 
opportunity was equal to 30% of base remuneration. Where pro forma NPAT growth exceeds “threshold” growth of 
10%, the potential STI payment increases on a scale up to 60% of base remuneration. This scaling is to encourage and 
reward performance in achieving extraordinary NPAT growth.

Performance conditions and determining the potential STI benefits for FY2022

The size of each participating executive’s actual STI payment is determined by applying financial and additional criteria. 

There is a large weighting of the performance conditions to the Company’s financial performance (which represent 
70% of the weighting of the potential STI benefit), reflecting the principle that benefits under the STI plan are to be 
provided primarily when the Company has performed well.

The additional criteria represent 30% of the potential STI benefit and were selected to focus on particular commercial, 
operational or sustainability goals. 

Once “threshold” growth has been met (and the other gateways for eligibility have been satisfied), any actual STI 
payment is based on the extent of the pro forma NPAT growth and the satisfaction of other specific additional 
performance criteria.

Minimum potential STI

Maximum potential STI

Potential STI for FY2022

If pro forma NPAT growth of 
10% is achieved

If pro forma NPAT growth 
of 30% is achieved

Pro forma NPAT growth of 
below 10% (after allowing for 
STI payments)

Achievement of pro forma 
NPAT condition

21% of base remuneration 
becomes payable

42% of base remuneration 
becomes payable

0% of base remuneration 
becomes payable

Achievement of all additional 
performance criteria (KPIs)

9% of base remuneration 
becomes payable

18% of base remuneration 
becomes payable

0% of base remuneration 
becomes payable

Total STI potential STI 
payment

30% of base remuneration

60% of base remuneration

0% of base remuneration

61

Baby Bunting Annual Report 2022Remuneration
report
continued

The pro forma NPAT growth against the prior year was 13.6%. However, allowing for potential STI payments to all 
participants (not just the disclosed executives), this amount falls below the “threshold” growth target level. 
Accordingly, no STI payments were awarded under the plan for FY2022.

The additional performance criteria that applied to the disclosed executives for FY2022 were:

Disclosed executives Additional criteria 

Comment 

Matt Spencer and Darin Hoekman

KPI #1

Achievement of Net Promoter Score 
performance and Lost Time Injury Frequency 
Rate (LTIFR)

KPI #2

New Zealand operations commenced in country 

This was achieved as NPS finished the year at 
72 and the LTIFR was 8.44.

This was not achieved during FY2022. The 
first store in Auckland opens in August 2022. 
COVID-19 travel restrictions impacted store 
opening activities in FY2022. 

KPI #3

KPI #4

Matt Spencer (alone)

KPI #5

KPI #6

Cost of Doing Business expense ratios to be 
below a targeted level 

This was achieved.

Supply chain and fulfilment strategy matters (not 
disclosed due to commercial sensitivities)

Further work on this matter continues into 
FY2023. 

Range expansion initiatives (not disclosed due to 
commercial sensitivities)

Further work on this matter continues into 
FY2023. 

Senior leadership team career planning and 
development initiatives (not disclosed due to 
commercial sensitivities)

This was achieved.

Darin Hoekman (alone)

KPI #5

KPI #6

Execution of property pipeline activities for FY23 
and beyond (not disclosed due to commercial 
sensitivities) 

This was achieved. 

Improvement in the Company’s cyber-security 
posture 

This was achieved. The focus on cyber-security 
remains ongoing with continuing efforts to 
maintain and enhance our cyber-security posture.

These performance criteria were selected to provide an incentive to participating executives to achieve specific 
targets relevant to the business as well as contributing to the overall financial performance of the Company.

Assessment of whether the performance criteria have been satisfied for participating executives is undertaken by the 
CEO and Managing Director with any decision to award a payment approved by the Board. In relation to the CEO and 
Managing Director, the Board assesses the relevant performance criteria and approves any STI payment.

For the disclosed executives, 100% of the potential STI payment was forfeited.

If they are awarded, STI plan benefits are paid in cash and reflect amounts earned during the financial year and are 
provided for in the annual financial statements.

62

 
6.3.  Long term incentives

The Long Term Incentive Plan (LTI Plan) is designed to align the interests of disclosed executives and participating 
employees more closely with the interests of the Company’s shareholders by providing an opportunity for eligible 
employees to receive an equity interest in the Company through the grant of “rights”. Upon vesting, each right entitles 
the participant to one fully paid ordinary share in the Company. Participation in a grant under the LTI Plan is by 
invitation. The Board may determine which executives or other employees are eligible.

For grants of performance rights, whether a right vests depends upon the achievement of performance conditions. 
For this purpose, the Board has selected two performance conditions being:

•  growth in the Company’s profit (as measured by earnings per share growth); and

•  growth in returns to shareholders (as measured by total shareholder return, which includes share price appreciation 

and dividends reinvested).

The conditions are measured on an absolute basis – that is, growth is measured having regard to the Company’s 
earnings or share price from a prior period. The Board considers this to be appropriate given the current stage of the 
Company’s development and the desire to ensure that management seek sustainable and profitable growth. On this 
basis, rewards to participating executives are firmly linked to the performance of the Company. 

During the 2022 financial year, a single grant was made under the LTI Plan and details of that grant are provided in 
Section 6.3.1.

Information on grants made in previous years that remain outstanding are also contained in this section. As at 26 June 
2022, the number of performance rights outstanding was:

Long Term Incentive Plan grant

Performance rights

FY2019 to FY2022 grant

FY2020 to FY2023 grant

FY2021 to FY2024 grant

EPS Rights

TSR Rights

1,155,500

1,155,500

1,330,000

1,330,000

550,000

825,000

The Board will determine in October 2022 whether the FY2019 to FY2022 grant of EPS Rights and TSR Rights have vested having regard to the compound annual 
growth rate in EPS and TSR.

6.3.1  FY2021 to FY2024 performance rights grant

During the 2022 financial year, the Board made a grant under the Long Term Incentive Plan for the period FY2021 to 
FY2024. This grant is referred to as the FY2021 to FY2024 grant.

Under this grant, the Board granted 1,375,000 performance rights (in total) to the CEO and Managing Director, the 
Chief Financial Officer and ten other participating executives. The grant to the CEO and Managing Director was 
approved by shareholders at the Company’s 2021 AGM.

The FY2021 to FY2024 grant is the first grant under the Long Term Incentive Plan where the EPS performance 
condition will be assessed having regard to a pro forma NPAT calculation that includes the statutory employee equity 
incentive expense and uses a denominator that is the average weighted number of ordinary shares on issue for the 
period. This change was foreshadowed in the 2021 Remuneration Report.

63

Baby Bunting Annual Report 2022 
Remuneration
report
continued

Terms and conditions of the FY2021 to FY2024 performance rights grant

Performance 
conditions and 
performance  
periods

EPS growth 
performance  
condition

TSR growth 
performance  
condition 

The number of rights that vest will be determined by reference to two performance conditions:

•  earnings per share (EPS) growth; and

•  total shareholder return (TSR) growth.

Forty percent of the rights granted are subject to the EPS growth performance condition (EPS 
Rights). Sixty percent of the rights granted are subject to the TSR growth condition (TSR Rights).

Both of these conditions are expressed as a compound annual growth rate (CAGR) percentage.

The EPS growth performance condition is a measure of the compound annual growth rate in the 
Company’s EPS measured over the relevant performance period.

EPS growth will be measured as the annual compound percentage increase in the Company’s EPS 
from a base level of pro forma EPS in FY2021 (being 14.1 cents per share). This base level EPS was 
calculated by dividing the Company’s pro forma NPAT for the financial year ended 27 June 2021 
(excluding any unusual items but including the statutory employee equity incentive expense) by the 
average weighted number of ordinary shares on issue for the 2021 financial year.

Broadly, TSR is a measure of the increase in the Company’s share price (assuming dividends are 
reinvested).

The TSR growth performance condition is a measure of the compound annual growth of the 
Company’s TSR measured over the relevant performance period with $5.55 used as the base level. 
(This number was the volume weighted average price of the Company’s shares on ASX in the period 
1 July 2021 to 30 September 2021).

The compound annual growth rate in the Company’s TSR is measured at the end of the relevant 
performance period, having regard to the volume weighted average sale price on ASX of the 
Company’s shares (as determined by the Board) in the period from 1 July to 30 September 2024 
(inclusive) or such other period as the Board considers appropriate.

Performance 
periods

The performance period ends after the conclusion of FY2024.

If a performance right does not vest at the end of this performance period it lapses. There is no 
retesting.

Vesting 
schedule 

•  30% of the EPS Rights will vest if the minimum 

•  30% of the TSR Rights will vest if the minimum 

EPS growth hurdle condition of 10% EPS 
CAGR is achieved;

TSR growth hurdle condition of 10% TSR 
CAGR is achieved;

•  100% of the EPS Rights will vest if the EPS 

•  100% of the TSR Rights will vest if the TSR 

growth hurdle of 20% EPS CAGR is achieved; 
and

growth hurdle of 20% TSR CAGR is achieved; 
and

•  if the EPS CAGR is within the range of 10% to 

•  if the TSR CAGR is within the range of 10% to 

20% EPS CAGR, the number of EPS Rights that 
will vest will be pro-rated on a straight-line 
basis for between 30% and 100% of the 
EPS Rights

20% TSR CAGR, the number of TSR Rights that 
will vest will be pro-rated on a straight-line 
basis for between 30% and 100% of the 
TSR Rights.

Once the performance right has vested, the participant will have two years in which to exercise the 
vested right and be provided with a share.

To ensure ongoing alignment with shareholders, half of any shares that are issued to a participant 
upon vesting and exercise of a right will be subject to a 12 months disposal restriction.

Post-vesting 
disposal 
restriction

64

6.3.2  FY2020 to FY2023 performance rights grant (historical)

During the 2021 financial year, the Board made a grant under the Long Term Incentive Plan for the period FY2020 to 
FY2023. This grant is referred to as the FY2020 to FY2023 grant.

Under this grant, the Board granted 2,660,000 performance rights (in total) to the CEO and Managing Director, the 
Chief Financial Officer and ten other participating executives. The grant to the CEO and Managing Director was 
approved by shareholders at the Company’s 2020 AGM.

Terms and conditions of the FY2020 to FY2023 performance rights grant

Performance 
conditions and 
performance 
periods

EPS growth 
performance 
condition

TSR growth 
performance 
condition 

The number of rights that vest will be determined by reference to two performance conditions:
•  earnings per share (EPS) growth; and

•  total shareholder return (TSR) growth.
Half of the rights granted are subject to the EPS growth performance condition (EPS Rights). The other 
half of the rights granted are subject to the TSR growth condition (TSR Rights).
Both of these conditions are expressed as a compound annual growth rate (CAGR) percentage.

The EPS growth performance condition is a measure of the compound annual growth rate in the 
Company’s EPS measured over the relevant performance period.
EPS growth will be measured as the annual compound percentage increase in the Company’s EPS from a 
base level of pro forma EPS in FY2020 (being 15.2 cents per share). This base level EPS was calculated by 
dividing the Company’s pro forma NPAT for the financial year ended 28 June 2020 (excluding the expense 
of the LTI Plan recognised in the Company’s statutory financial statements and any unusual items) by the 
number of shares on issue as at 28 June 2020.

Broadly, TSR is a measure of the increase in the Company’s share price (assuming dividends are 
reinvested).
The TSR growth performance condition is a measure of the compound annual growth of the Company’s 
TSR measured over the relevant performance period with $4.09 used as the base level. (This number 
was the volume weighted average price of the Company’s shares on ASX in the period 1 July 2020 to 
30 September 2020).
The compound annual growth rate in the Company’s TSR is measured at the end of the relevant 
performance period, having regard to the volume weighted average sale price on ASX of the Company’s 
shares (as determined by the Board) in the period from 1 July to 30 September 2023 (inclusive) or such 
other period as the Board considers appropriate.

Performance 
periods

The performance period ends after the conclusion of FY2023.
If a performance right does not vest at the end of this performance period it lapses. There is no 
retesting.

Vesting 
schedule 

•  30% of the EPS Rights will vest if the minimum 
EPS growth hurdle condition of 10% EPS CAGR 
is achieved;

•  30% of the TSR Rights will vest if the minimum 
TSR growth hurdle condition of 10% TSR CAGR 
is achieved;

•  100% of the EPS Rights will vest if the EPS 

•  100% of the TSR Rights will vest if the TSR 

growth hurdle of 20% EPS CAGR is achieved; 
and

growth hurdle of 20% TSR CAGR is achieved; 
and

•  if the EPS CAGR is within the range of 10% 

•  if the TSR CAGR is within the range of 10% 

to 20% EPS CAGR, the number of EPS Rights 
that will vest will be pro-rated on a straight- 
line basis for between 30% and 100% of the 
EPS Rights.

to 20% TSR CAGR, the number of TSR Rights 
that will vest will be pro-rated on a straight-
line basis for between 30% and 100% of the 
TSR Rights.

65

Baby Bunting Annual Report 2022Remuneration
report
continued

Post-vesting 
disposal 
restriction

Once the performance right has vested, the participant will have two years in which to exercise the 
vested right and be provided with a share.
To ensure ongoing alignment with shareholders, any shares that are issued to a participant upon vesting 
and exercise of a right will be subject to a 12 months disposal restriction.

6.3.3  FY2019 to FY2022 performance rights grant (historical)

During the 2020 financial year, the Board made a grant under the Long Term Incentive Plan for the period FY2019 to 
FY2022. This grant is referred to as the FY2019 to FY2022 grant.

Under this grant, the Board granted 2,311,000 performance rights (in total) to the CEO and Managing Director, the 
Chief Financial Officer and six other participating executives. The grant to the CEO and Managing Director was 
approved by shareholders at the Company’s 2019 AGM.

Terms and conditions of the FY2019 to FY2022 performance rights grant

Performance 
conditions and 
performance 
periods

EPS growth 
performance 
condition

TSR growth 
performance 
condition 

The number of rights that vest will be determined by reference to two performance conditions:

•  earnings per share (EPS) growth; and

•  total shareholder return (TSR) growth.

Half of the rights granted are subject to the EPS growth performance condition (EPS Rights). 
The other half of the rights granted are subject to the TSR growth condition (TSR Rights).

Both of these conditions are expressed as a compound annual growth rate (CAGR) percentage.

The EPS growth performance condition is a measure of the compound annual growth rate in the 
Company’s EPS measured over the relevant performance period.

EPS growth will be measured as the annual compound percentage increase in the Company’s EPS 
(calculated before the application of AASB 16) from a base level of pro forma EPS in FY2019 (being 
12.0 cents per share – calculated before the application of AASB 16). This base level EPS was 
calculated by dividing the Company’s pro forma NPAT for the financial year ended 30 June 2019 
(excluding the expense of the LTI Plan recognised in the Company’s statutory financial statements 
and any unusual items) by the number of shares on issue as at 30 June 2019.

Broadly, TSR is a measure of the increase in the Company’s share price (assuming dividends are 
reinvested).

The TSR growth performance condition is a measure of the compound annual growth of the 
Company’s TSR measured over the relevant performance period with $2.95 used as the base level. 
(This number was the volume weighted average price of the Company’s shares on ASX in the period 
1 July 2019 to 30 September 2019).

The compound annual growth rate in the Company’s TSR is measured at the end of the relevant 
performance period, having regard to the volume weighted average sale price on ASX of the 
Company’s shares (as determined by the Board) in the period from 1 July to 30 September 2022 
(inclusive) or such other period as the Board considers appropriate.

Performance 
periods

The performance period ends after the conclusion of FY2022.

If a performance right does not vest at the end of this performance period it lapses. There is no 
retesting.

66

Vesting 
schedule 

•  30% of the EPS Rights will vest if the minimum 
EPS growth hurdle condition of 10% EPS CAGR 
is achieved;

•  30% of the TSR Rights will vest if the minimum 
TSR growth hurdle condition of 10% TSR CAGR 
is achieved;

•  100% of the EPS Rights will vest if the EPS 

•  100% of the TSR Rights will vest if the TSR 

growth hurdle of 20% EPS CAGR is achieved; 
and

growth hurdle of 20% TSR CAGR is achieved; 
and

•  if the EPS CAGR is within the range of 10% to 

•  if the TSR CAGR is within the range of 10% to 

20% EPS CAGR, the number of EPS Rights that 
will vest will be pro-rated on a straight- line 
basis for between 30% and 100% of the EPS 
Rights.

20% TSR CAGR, the number of TSR Rights that 
will vest will be pro-rated on a straight– line 
basis for between 30% and 100% of the TSR 
Rights.

Post-vesting 
disposal 
restriction

Once the performance right has vested, the participant will have two years in which to exercise the 
vested right and be provided with a share.

To ensure ongoing alignment with shareholders, half of any shares that are issued to a participant 
upon vesting and exercise of a right will be subject to a 12 months disposal restriction.

6.3.4  FY2018 to FY2021 performance rights grant (historical)

During the 2019 financial year, the Board made a grant under the Long Term Incentive Plan for the period FY2018 to 
FY2021. This grant is referred to as the FY2018 to FY2021 grant.

Under this grant, the Board granted 2,704,000 performance rights (in total) to the CEO and Managing Director, the 
Chief Financial Officer and seven other participating executives (200,000 rights lapsed in a prior year). The grant to 
the CEO and Managing Director was approved by shareholders at the Company’s 2018 AGM.

Terms and conditions of the FY2018 to FY2021 performance rights grant

Performance 
conditions and 
performance 
periods

EPS growth 
performance 
condition

The number of rights that vest will be determined by reference to two performance conditions:

•  earnings per share (EPS) growth; and

•  total shareholder return (TSR) growth.

Half of the rights granted are subject to the EPS growth performance condition (EPS Rights). The 
other half of the rights granted are subject to the TSR growth condition (TSR Rights).

Both of these conditions are expressed as a compound annual growth rate (CAGR) percentage.

The EPS growth performance condition is a measure of the compound annual growth rate in the 
Company’s EPS measured over the relevant performance period.

EPS growth will be measured as the annual compound percentage increase in the Company’s EPS 
(calculated before the application of AASB 16) from a base level of 7.6 cents per share. This base 
level EPS was calculated by dividing the Company’s pro forma NPAT (calculated before the 
application of AASB 16) for the financial year ended 24 June 2018 (excluding the expense of the LTI 
Plan recognised in the Company’s statutory financial statements and any unusual items) by the 
number of shares on issue as at 24 June 2018.

67

Baby Bunting Annual Report 2022Remuneration
report
continued

TSR growth 
performance 
condition 

Broadly, TSR is a measure of the increase in the Company’s share price (assuming dividends are 
reinvested).

The TSR growth performance condition is a measure of the compound annual growth of the 
Company’s TSR measured over the relevant performance period with $2.22 used as the base level. 
(This number was the volume weighted average price of the Company’s shares on ASX in the period 
1 July 2018 to 30 September 2018).

The compound annual growth rate in the Company’s TSR is measured at the end of the relevant 
performance period, having regard to the volume weighted average sale price on ASX of the 
Company’s shares (as determined by the Board) in the period from 1 July to 30 September 2021 
(inclusive) or such other period as the Board considers appropriate.

Performance 
periods

The performance period ends after the conclusion of FY2021.

If a performance right does not vest at the end of this performance period it lapses. There is no 
retesting.

Vesting 
schedule

•  30% of the EPS Rights will vest if the minimum 
EPS growth hurdle condition of 10% EPS CAGR 
is achieved;

•  30% of the TSR Rights will vest if the minimum 
TSR growth hurdle condition of 10% TSR CAGR 
is achieved;

•  100% of the EPS Rights will vest if the EPS 

•  100% of the TSR Rights will vest if the TSR 

growth hurdle of 25% EPS CAGR is achieved; 
and

growth hurdle of 20% TSR CAGR is achieved; 
and

•  if the EPS CAGR is within the range of 10% to 

•  if the TSR CAGR is within the range of 10% to 

25% EPS CAGR, the number of EPS Rights that 
will vest will be pro-rated on a straight-line 
basis for between 30% and 100% of the 
EPS Rights. 

20% TSR CAGR, the number of TSR Rights that 
will vest will be pro-rated on a straight-line 
basis for between 30% and 100% of the 
TSR Rights.

LTI outcomes to date under the FY2018 to FY2021 grant

In October 2021, the outstanding rights in relation to the FY2018 to FY2021 grant were assessed by the Board. As the 
performance conditions had been satisfied, the rights vested and were exercised and 2,504,000 new ordinary shares 
were issued in October 2021.

Details of the assessment is below. 

TSR performance rights

The TSR compound annual growth rate for the FY2018 to FY2021 grant TSR rights (being 1,252,000 rights) was 
assessed by reference to volume weighted average sale price on ASX of the Company’s shares in the period from 
1 July 2021 to 30 September 2021. 

On this basis, the total shareholder return compound annual growth rate (including dividends reinvested) over the 
performance period was 39.3%. At this level, all of the outstanding TSR rights vested and were exercised by 
participants. 

68

 
EPS performance rights

For the FY2018 to FY2021 grant, the Board determined that EPS will be determined on the basis of pro forma NPAT for 
FY2021 and on the basis consistent with that used for reporting of the Company’s pro forma NPAT with two exceptions: 
pro forma NPAT included the $2.400 million settlement payment received from a vendor of certain digital assets (as 
other income) as well as the cost of the $2.774 million payment being a cash incentive payment relating to certain EPS 
rights (see Section 3.4 of the 2021 Remuneration Report).

The compound annual growth rate in the Company’s EPS measured over the period from the end of the 2018 financial 
year to the end of 2021 financial year was 38.3%. On this basis, all of the outstanding EPS rights in the FY2018 to 
FY2021 grant, being 1,252,000 rights, vested and were exercised. 

A reconciliation between the EPS for FY2021 as used for the purposes of the Long Term Incentive Plan and statutory 
EPS is set out below:

Pro forma NPAT 

Adjustments to Pro forma NPAT 

Settlement payment 

Cash settled LTI payment 

AASB15/16 - impact of accounting changes 

Adjusted Pro forma NPAT 

Shares on issue 

Shares to be issued in relation to EPS 

Adjusted Shares on issue 

Pro forma EPS 

CAGR EPS (on FY18)

6.3.5  FY2021 retention rights grant (historical)

2018 
$’000

2021
$’000

9,607

26,004

  NPAT Impact 

1,607

(1,942)

684

26,353

125,980,596 129,255,075

1,252,000

125,980,596 130,507,075

0.0763

0.202

38.3%

During the 2019 financial year, the Board made a one-off grant of retention rights to participating eligible executives, 
including the Chief Financial Officer. At the end of the financial year, there were 564,000 retention rights granted in 
total. The Chief Financial Officer received 165,000. The CEO and Managing Director was not granted retention rights.

In July 2021, 530,000 retention rights vested and were exercised and 530,000 ordinary shares were subsequently 
issued. After this time, there were 34,000 outstanding retention rights held by one participant, with a relevant three 
year testing period that ended in March 2022. The Board determined that the performance condition was satisfied, 
and 34,000 ordinary shares were issued in April 2022.

There are no outstanding retention rights. 

69

Baby Bunting Annual Report 2022 
 
Remuneration
report
continued

6.4.  General comments on rights

Calculation of vesting of EPS Rights

In determining whether an EPS growth hurdle has been met, the Board has regard to the number of shares that are to 
be newly issued upon vesting of the EPS Rights. This has the effect of taking into account any dilution impact at the 
time of vesting. While reducing the number of EPS Rights that would otherwise vest, the Board considers this approach 
preferable as it reflects the dilution impact to shareholders arising where new shares are issued.

For the FY2021 to FY2024 grant, and future grants, the Board will calculate EPS growth for EPS Rights taking account 
of the employee equity incentive expenses. This is an adjustment from the approach that applied before this time. The 
Company has always presented its earnings on a pro forma basis, in addition to on a statutory basis. The Directors 
consider that pro forma earnings are appropriate as they better represent the underlying financial performance of the 
business. One of the pro forma adjustments applied to show earnings is the exclusion of the non-cash impact of 
employee equity incentive expenses. While this expense will be excluded from the Company’s presentation of pro forma 
earnings, it will be included in pro forma earnings used to calculate EPS growth in the context of the Company’s Long 
Term Incentive Plan. The change has been chosen to ensure that the measure of EPS growth used has regard to the 
full impact of the accounting expense of employee equity incentives. This will ensure that earnings calculations for 
equity incentive purposes have regard to the accounting expense of those equity incentives. The denominator for EPS 
calculations is the weighted average number of ordinary shares during the year.

Malus and clawback

First introduced for the FY2020 to FY2023 grant, the terms of the Long Term Incentive Plan provide for malus to be 
applied to unvested awards and for clawback provision to be applied for vested awards. This is to ensure that in the 
event of serious misconduct or the identification of a serious adverse subsequent event, the relevant participant does 
not inappropriately benefit in those circumstances.

Treatment on cessation of employment

Upon resignation or in instances where a participant’s employment was terminated for cause or as a result of 
unsatisfactory performance, their unvested rights will lapse. In other circumstances, a person ceasing employment may 
retain unvested rights with vesting to be tested at the end of the relevant performance period. However, in all cases, 
the Board has discretion to permit a participant to retain unvested rights, including a discretion to reduce the number 
of retained unvested rights to reflect the part of the performance period for which the participant was employed. 
Shareholder approval has been obtained for the purposes of sections 200B and 200E of the Corporations Act to 
permit the Company to give a benefit to a participant who holds a managerial or executive office in these 
circumstances. This approval was obtained at the 2021 annual general meeting and was expressed to be for the period 
up to the 2024 annual general meeting.

Treatment on change of control

Generally, in the event of a change of control of the Company, unvested rights will vest on a pro rata basis having 
regard to the proportion of the performance period that has passed and after testing the relevant performance 
conditions at that time. The Board has discretion to determine whether a change in control has occurred and the 
treatment of the rights at that time.

Other conditions

Subject to the ASX Listing Rules (where relevant), a participant may only participate in new issues of shares or other 
securities if the right has been exercised in accordance with its terms and shares are issued or transferred and 
registered in respect of the right on or before the record date for determining entitlements to the issue.

Participants will also be entitled to receive an allocation of additional shares as an adjustment for bonus issues.

70

 
6.5.  General Employee Share Plan

The General Employee Share Plan (GES Plan) is part of the Company’s overall remuneration policy to reward Baby 
Bunting employees, from time to time. By providing share ownership to employees, Baby Bunting is committed to 
creating a high performance culture and aligning employees to the creation of long term value for the Company.

The GES Plan provides for grants of shares to eligible employees of the Company up to a value determined by the 
Board. At the end of the financial year, just under 50% of the Company’s employees were shareholders of the Company 
(generally consistent with the prior year), the vast majority of whom acquired their shares because of the GES Plan.

During the financial year, the Company made its seventh offer under this plan and issued 135,051 shares to 763 eligible 
employees who each received approximately $1,000 worth of Baby Bunting shares for no monetary consideration.

Eligible employees are generally those full-time or part-time employees (or long term casual employees) who have 
been employed for approximately 12 months before the date of the offer. Directors, including the CEO and Managing 
Director, are not eligible to participate in this plan.

To illustrate the benefits provided to participating team members under the GES Plan, an employee who has 
participated in each of the seven share offers under the GES Plan (since 2015) has received 2,559 Baby Bunting 
shares. This represents around $11,691 worth of value (using the share price at the end of the financial year and 
including the dividends that have been paid on those shares).

Details of the seven employee share plan offers are below:

First employee gift offer (October 2015)

Second employee gift offer (September 2016)

Third employee gift offer (October 2017)

Fourth employee gift offer (October 2018)

Fifth employee gift offer (October 2019)

Sixth employee gift offer (October 2020)

Seventh employee gift offer (October 2021)

Aggregate value (including dividends)

Value of 
shares 
offered

Number 
of shares 
provided

$1,000

$1,000

$1,000

$750

$1,000

$1,000

$1,000

$11,691

714

334

546

297

284

207

177

2,559

Note: value of shares determined using the volume weighted average share price at the time of the offer and, in the case of the total amount, using the share 
price on 24 June 2022. Cumulative dividends of $1,096.90 have been paid on the Gift Shares over the relevant period.

Shares acquired under the GES Plan are subject to disposal restrictions having regard to applicable Australian tax 
legislation (currently, shares granted cannot be dealt with by a participant until the earlier of three years after the 
date of grant or the day after the day the participant ceases to be an employee).

The Board intends making grants under the GES Plan in the future to eligible employees to reward sustainable financial 
performance.

71

Baby Bunting Annual Report 2022 
Remuneration
report
continued

7.  Non-executive Directors

Remuneration Policy

Under the Company’s Constitution, Non-executive Directors’ remuneration for their services as a Director must not 
exceed in aggregate in any financial year $1,000,000 (being the amount specified in the Constitution) or any other 
amount fixed by the Company in general meeting. Currently, the aggregate fee cap is $1,000,000 (inclusive of 
superannuation contributions).

Non-executive Directors’ remuneration must not include a commission on, or a percentage of, operating revenue. 
Non-executive Directors are not entitled to participate in any of the Company’s employee incentive plans. Non-
executive Directors may be reimbursed for travel and other reasonable expenses incurred on the business of the 
Company or in carrying out duties as a director. A director may be paid additional or special remuneration where a 
director performs extra services or makes special exertions.

Non-executive Directors’ fees

Similar to executive remuneration, the Committee undertakes reviews of Non-executive Director remuneration to 
ensure it is market competitive. A review was undertaken by the Committee in February 2022 with fees adjusted with 
effect on 1 February 2022. Prior to that, the last fee adjustment occurred on 1 January 2019. 

The per annum fees (inclusive of superannuation contributions provided by the Company) are set out below:

Chair

Non-executive Director 

Chair of a Board Committee

Member of a Board Committee

Fees before  
1 February 2022 
$ per annum

Fees from  
1 February 2022 
$ per annum

135,000

80,000

15,000

7,500

200,000

100,000

15,000

–

Recognising the expectation that Directors serve on Board Committees, no additional fees are provided for serving on 
one of the established Board Committees. 

For the financial year ended 26 June 2022, the fees paid and superannuation contributions to all Non-executive 
Directors were approximately $644,000 in aggregate.

72

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Baby Bunting Annual Report 2022 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Remuneration
report
continued

Notes:

1.  Amount includes the value of annual leave accrued during the financial year and salary sacrifice arrangements.

2.  The value of Share-based payments has been calculated in accordance with applicable accounting standards.

3.  The value of the LTI plan rights included as remuneration in the table is an accounting value and represents the aggregate of amounts determined for both 

market based and non-market based performance hurdles.

4.  The Company issued 135,051 shares under its General Employee Share Plan in the current reporting period with no monetary consideration payable by 

participating eligible employees who each received approximately $1,000 worth of shares. In the prior reporting period, the Company issued 165,221 shares 
under its General Employee Share Plan with no monetary consideration payment by participating eligible employees who each received approximately $1,000 
worth of shares.

5.  The cash incentive payment related to long term incentives for the period FY2016 to FY2020 and related to the 2021 financial year.

6.  There were no termination benefits paid or payable during the current financial year.

9.  Equity instruments held by key management personnel
The tables below show the number of shares, performance rights and options in the Company that were held during 
the financial year by key management personnel, including close members of their family and entities related to them. 
No amounts remain unpaid in respect of the ordinary shares at the end of the financial year.

Ordinary shares

Shares held by key management personnel, including close members of their family and entities related to them.

Non-executive Directors

Ian Cornell (retired on 5 October 2021)1

Melanie Wilson 

Gary Levin

Donna Player

Gary Kent

Francine Ereira (appointed on 1 September 2021)

Stephen Roche (appointed on 1 September 2021)2

Notes:

1.  Year end balance is Ian Cornell’s shareholding on the date he retired.

2.  Opening balance is Stephen Roche’s shareholding on the date he was appointed.

Disclosed executives 

Matt Spencer

Darin Hoekman

74

Balance  
at start  
of the year

Balance  
at the end  
of the year

Change

600,000

-

600,000

20,000

10,000

30,000

150,000

36,000

20,000

-

-

150,000

36,000

4,000

24,000

—

4,110

4,110

35,000

—

35,000

Received 
upon 
vesting of 
performance 
rights

Balance  
at start  
of the year

Sale of 
shares

Balance  
at end of  
the year

1,232,989

600,000

(605,400)

1,227,589

2,272

565,000

(166,484)

400,788

 
Performance rights granted to disclosed executives

Balance
at start of 
the year

600,000

533,000

480,000

Number of 
rights
granted as
compensation
during the
year

Value of
rights
granted
during the
year

Number
of rights
exercised
during the
year

Value of
the rights
exercised
during the
year

Number
of rights
lapsed
during 
the year

Number of
rights held
at end of
year (all
unvested)

Fair value
per right at 
grant date

—

—

—

—

—

—

—

—

—

600,000

$918,000

—

—

—

—

—

—

—

185,000

$3.46

$639,730

165,0002

400,000

374,500

350,000

—

—

—

—

—

—

—

—

—

175,000

$3.46

$605,150

—

165,000

$382,800

—

—

—

400,000

$612,000

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

533,000

480,000

185,000

—

—

374,500

350,000

175,000

Disclosed 
executives

Matt Spencer

FY2018 to 
FY2021 rights

FY2019 to 
FY2022 rights

FY2020 to 
FY2023 rights

FY2021 to 
FY2024 rights1 

Darin Hoekman

Retention 
rights 
(FY2021)

FY2018 to 
FY2021 rights

FY2019 to 
FY2022 rights

FY2020 to 
FY2023 rights

FY2021 to 
FY2024 
rights1

Notes:

1. 

In respect of the FY2021 to FY2024 rights, Matt Spencer was granted performance rights pursuant to shareholder approval granted at the 2021 AGM on 
5 October 2021. During the year, Darin Hoekman was granted the rights detailed above on 23 November 2021.

2.  Darin Hoekman’s retention rights vested in July 2021 after the end of the 2021 financial year and were exercised in August 2021.

Details of the performance conditions and performance periods for those rights are set out in Section 6.3 (Long term 
incentive plan) above.

Options

There are no options over shares on issue as at the date of this Directors’ Report.

75

Baby Bunting Annual Report 2022 
Remuneration
report
continued

10.  Employment contracts
Each executive has an employment contract specifying, among other things, remuneration arrangements, benefits, 
notice periods and other terms and conditions. The contracts provide that participation in the STI and LTI 
arrangements are at the Board’s discretion.

The employment contracts do not have a fixed term. Employment may be terminated by the executive with notice, or by 
the Company with notice or by payment in lieu of notice, or with immediate effect in circumstances including serious or 
wilful misconduct.

Disclosed executives 

Termination by notice

Termination – notice by Company or 
payment in lieu

Matt Spencer

Darin Hoekman

12 months

6 months

12 months

6 months

11.  Other KMP disclosures
Other than as disclosed in this Remuneration Report, no member of the Company’s key management personnel 
(or their respective close family members or an entity over which they have control or significant influence) has 
entered into any transaction with the Company or a subsidiary during the reporting period, other than transactions 
that occur within a normal employee, customer or supplier relationship, on arms-length terms and that are trivial or 
domestic in nature.

There are no loans to key management personnel.

This is the end of the Remuneration Report.

76

Auditor’s independence declaration

77

A member firm of Ernst & Young Global LimitedLiability limited by a scheme approved under Professional Standards LegislationErnst & Young8 Exhibition Street Melbourne  VIC  3000  AustraliaGPO Box 67 Melbourne  VIC  3001Tel: +61 3 9288 8000Fax: +61 3 8650 7777ey.com/auAuditor’s Independence Declaration to the Directors of Baby BuntingGroup LimitedAs lead auditor for the audit of Baby Bunting Group Limited for the financial year ended 26June2022, I declare to the best of my knowledge and belief, there have been:(a)no contraventions of the auditor independence requirements of the Corporations Act 2001 inrelation to the audit;(b)no contraventions of any applicable code of professional conduct in relation to the audit; and(c)No non-audit services provided that contravene any applicable code of professional conduct in relation to the audit.This declaration is in respect of Baby Bunting Group Limited and the entities it controlled during the financial year.Ernst & YoungTony MorsePartner12 August 2022Baby Bunting Annual Report 2022Financial report
for the year ended 26 June 2022

Contents

Auditor’s independence declaration
Consolidated Statement of Profit or Loss and Other Comprehensive Income

77 
79 
80  Consolidated Statement of Financial Position 
81 
Consolidated Statement of Changes in Equity 
82  Consolidated Statement of Cash Flows
83 

Note 1:  Reporting entity
Note 2:  Summary of significant accounting policies

Notes to the Consolidated Financial Statements
83 
83 
99  Note 3:  Revenue from contracts with customers
99  Note 4:  Other operating income
99  Note 5:  Profit for the year
101  Note 6:  Income tax
101  Note 7:  Other receivables
102  Note 8:  Inventory
102  Note 9:  Other assets
102  Note 10:  Plant and equipment
103  Note 11:  Intangible assets and goodwill
104  Note 12:  Leases 
106  Note 13:  Deferred tax assets
107  Note 14:  Payables
107  Note 15:  Other liabilities
108  Note 16:  Loans and borrowings
108  Note 17:  Provisions
109  Note 18:  Issued capital 
109  Note 19:  Dividends
110  Note 20:  Retained earnings
110  Note 21:  Segment information
111 
114  Note 23:  Related party transactions
114  Note 24:  Commitments for expenditure
114  Note 25:  Financial instruments – Fair values and risk management
119  Note 26:  Notes to the statement of cash flows
120  Note 27:  Parent entity disclosures
121  Note 28:  Group entities
122  Note 29:  Earnings per share
123  Note 30:  Remuneration of auditors
123  Note 31:  Events after balance sheet date

Note 22:  Reserves

124  Directors’ Declaration
125 

Independent Auditor’s Report

78

Consolidated Statement of Profit or Loss and Other Comprehensive Income

for the 52 weeks ended 26 June 2022

Revenue

Cost of sales

Gross profit

Other operating income

Store expenses

Marketing expenses

Warehousing expenses

Administrative expenses

Transformation project expenses 

Finance expenses 

Profit before tax

Income tax expense

Profit after tax

Other comprehensive income

Other comprehensive income that may be reclassified to profit or loss  
in subsequent periods:

Exchange differences on translation of foreign operations

Net gain/(loss) on cash flow hedges

Income tax effect relating to the components of OCI

Net other comprehensive gain/(loss) that may be reclassified  
to profit or loss in subsequent periods

Net other comprehensive income/(loss) for the year, net of tax

Note

3

4

5

5

5

5

5

6

25

13

2022
$’000

2021
$’000
Restated1

507,274

468,377

(311,512)

(294,711)

195,762

173,666

-

2,466

(97,397)

(90,522)

(8,226)

(7,044)

(9,529)

(6,552)

(40,653)

(35,495)

(4,668)

(8,317)

(6,987)

(5,650)

28,302

22,552

(8,781)

(5,513)

19,521

17,039

24

407

(122)

309

309

-

-

-

-

-

Total comprehensive income for the year, net of tax

19,830

17,039

Profit for the year attributable to:

Equity holders of Baby Bunting Group Limited

19,521

17,039

Total comprehensive income attributable to:

Equity holders of Baby Bunting Group Limited

19,830

17,039

Earnings per share

From continuing operations

Basic (cents per share)

Diluted (cents per share)

29(a)

29(b)

14.9

14.3

13.2

12.6

Notes to the consolidated financial statements are included in pages 83 to 123. 

1.  Refer to Note 2(aa) for detailed information on restatement of comparative in the Financial Statements for the period ended 26 June 2022. 

79

Baby Bunting Annual Report 2022Consolidated Statement of Financial Position 

as at 26 June 2022

Current Assets

Cash and cash equivalents

Other receivables

Inventories

Current tax assets

Other financial assets

Other assets

Total Current Assets

Non-Current Assets

Plant and equipment

Intangibles

Goodwill

Right of use asset

Deferred tax assets

Total Non-Current Assets

Total Assets

Current Liabilities

Trade and other payables

Other liabilities

Current tax liabilities

Lease liability

Provisions

Total Current Liabilities

Non-Current Liabilities

Borrowings

Lease liability

Provisions

Total Non-Current Liabilities

Total Liabilities

Net Assets

Equity

Issued capital

Reserves

Retained earnings

Total Equity

Note

26 Jun 2022
$’000

27 Jun 2021
$’000
Restated1

26(b)

7

8

25

9

10

11

11

12

13

14

15

12

17

16

12

17

18

22

20

12,238

5,303

96,667

-

407

10,884

5,916

79,987

1,143

-

5,138

3,613

119,753

101,543

30,316

5,304

45,321

27,229

1,940

45,321

139,838

112,058

10,137

11,692

230,916

198,240

350,669

299,783

52,555

5,785

585

29,550

6,537

48,812

3,163

-

25,521

5,804

95,012

83,300

12,946

126,682

1,308

9,950

99,768

691

140,936

110,409

235,948

193,709

114,721

106,074

87,913

17,378

9,430

87,153

13,149

5,772

114,721

106,074

Notes to the consolidated financial statements are included in pages 83 to 123. 

1.  Refer to Note 2(aa) for detailed information on restatement of comparative in the Financial Statements for the period ended 26 June 2022.

80

Consolidated Statement of Changes in Equity 

for the year ended 26 June 2022

Share-
based 
Payments 
Reserve
$’000

Share-
based 
Payment Tax 
Reserve
$’000

Cash Flow 
Hedge 
Reserve
$’000

Foreign 
Currency 
Translation 
Reserve 
$’000

Retained 
Earnings 
$’000
Restated1

Issued 
Capital
$’000

Total  
Equity
$’000

Balance at 28 June 2020

86,358

4,380

-

-

86,358

4,380

-

-

-

-

-

-

Adjustment for change 
in accounting policy  
(Note 2(aa))

Balance as at  
28 June 2020 (restated)

Profit for the period

Other comprehensive 
income

Total comprehensive 
income for the period

Issue of shares (Note 18)

795

Dividends (Note 19)

Share-based payment 
expense (Note 22)

Tax effect of 
share-based payments  
(Note 22)

Transfer to retained 
earnings (Note 22)

-

-

-

-

Balance at  
27 June 2021 (restated)

Profit for the period

Other comprehensive 
income

Total comprehensive 
income for the period

Issue of shares (Note 18)

760

Dividends (Note 19)

Share-based payment 
expense (Note 22)

Tax effect of 
share-based payments  
(Note 22)

Transfer to retained 
earnings (Note 22)

-

-

-

-

-

-

-

-

-

-

-

-

-

7,150

(2,955)

-

-

-

-

-

4,574

-

-

-

-

-

-

-

6,828

-

-

-

-

-

-

-

-

741

(3,649)

-

-

-

-

-

-

-

-

-

-

-

-

-

285

285

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

24

24

-

-

-

-

-

2,631

93,369

(1,192)

(1,192)

1,439

92,177

17,039

17,039

-

-

17,039

17,039

-

795

(15,661)

(15,661)

-

-

4,574

7,150

2,955

-

5,772

106,074

5,772

106,074

19,521

19,521

-

309

19,521

19,830

-

760

(19,512)

(19,512)

-

-

3,649

6,828

741

-

Balance at 27 June 2021

87,153

8,954

4,195

87,153

8,954

4,195

Balance at 26 June 2022

87,913

15,782

1,287

285

24

9,430

114,721

Notes to the consolidated financial statements are included in pages 83 to 123. 

1.  Refer to Note 2(aa) for detailed information on restatement of comparative in the Financial Statements for the period ended 26 June 2022. 

81

Baby Bunting Annual Report 2022Consolidated Statement of Cash Flows

for the 52 weeks ended 26 June 2022

Cash flows from operating activities

Receipts from customers 

Payments to suppliers and employees

Income tax paid

Interest received

Finance costs paid

2022
$’000

2021
$’000
Restated1

Note

560,740

515,670

(496,476)

(469,246)

(4,884)

(5,307)

-

-

(7,015)

(5,448)

Net cash from operating activities

26(a)

52,365

35,669

Cash flows from investing activities

Payments for plant and equipment 

Payments for intangibles

Net cash used in investing activities

Cash flows from financing activities

Dividends paid

Net borrowings/(repayment)

Payments of principal portion of lease liability

Net cash used in financing activities

Net increase/(decrease) in cash and cash equivalents

Cash and cash equivalents at beginning of the period

10

11

(8,746)

(10,816)

(3,873)

(44)

(12,619)

(10,860)

19

(19,512)

(15,661)

2,996

9,950

(21,876)

(21,551)

(38,392)

(27,262)

1,354

10,884

12,238

(2,453)

13,337

10,884

Cash and cash equivalents at end of the period

26(b)

Notes to the consolidated financial statements are included in pages 83 to 123. 

1.  Refer to Note 2(aa) for detailed information on restatement of comparative in the Financial Statements for the period ended 26 June 2022. 

82

Notes to the Consolidated 
Financial Statements
for the year ended 26 June 2022

Note 1:  Reporting entity
Baby Bunting Group Limited (the Company) is a company domiciled in Australia. The address of the Company’s 
registered office and its principal place of business is 153 National Drive, Dandenong South, Victoria 3175, Australia.

The consolidated financial statements of the Company as at and for the year ended 26 June 2022 comprise the 
Company and its subsidiaries (together referred to as the “consolidated entity”). The consolidated entity is primarily 
involved in the retailing of baby merchandise.

The Company was admitted to the official list of the Australian Securities Exchange (ASX) on 14 October 2015 under 
the ASX code ‘BBN’.

The Company has adopted a 52 week retail calendar for financial reporting purposes which ended 26 June 2022. 
The prior year was a 52 week retail calendar ending on 27 June 2021.

Note 2:  Summary of significant accounting policies
The following significant accounting policies have been adopted in the preparation and presentation of the 
financial report.

a.  Statement of compliance

These financial statements are general purpose financial statements which have been prepared in accordance with 
the Corporations Act 2001, Accounting Standards and Interpretations, and comply with other requirements of the law.

The financial statements comprise the consolidated financial statements of the consolidated entity. Accounting 
Standards include Australian Accounting Standards. Compliance with Australian Accounting Standards ensures that 
the financial statements and notes of the Company and the consolidated entity comply with International Financial 
Reporting Standards (IFRS). For the purposes of preparing the Consolidated Financial Statements, the Company is a 
for-profit entity. 

The financial statements were authorised for issue by the directors on 12 August 2022.

b.  Basis of Preparation

The consolidated financial statements have been prepared on the basis of historical cost, except for certain financial 
assets measured at fair value, as explained in the accounting policies below. All amounts are presented in Australian 
dollars, unless otherwise noted. 

Historical cost is generally based on the fair value of the consideration given in exchange for goods and services. Fair 
value is the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between 
market participants at the measurement date, regardless of whether that price is directly observable or estimated 
using another valuation technique. In estimating the fair value of an asset or a liability, the consolidated entity takes 
into account the characteristics of the asset or liability if market participants would take those characteristics into 
account when pricing the asset or liability at the measurement date. 

Fair value for measurement and/or disclosure purposes in these consolidated financial statements is determined on 
such a basis, except for share-based payment transactions that are within the scope of AASB 2, other financial 
instruments such as forward currency contracts that are within the scope of AASB 9 and measurements that have 
some similarities to fair value but are not fair value, such as net realisable value in AASB 102 ‘Inventories’ or value in use 
in AASB 136 ‘Impairment of Assets’.

The Company is a company of the kind referred to in ASIC Corporations (Rounding in Financial/Directors’ Reports) 
Instrument 2016/191, and in accordance with that instrument amounts in the financial report are rounded off to the 
nearest thousand dollars, unless otherwise indicated. 

c.  Critical accounting judgements and key sources of estimation uncertainty

In the application of the consolidated entity’s accounting policies, the Company is required to make judgments, 
estimates and assumptions about carrying values of assets and liabilities that are not readily apparent from other 
sources. The estimates and associated assumptions are based on historical experience and other factors that are 
considered to be relevant. Actual results may differ from these estimates.

83

Baby Bunting Annual Report 2022 
Notes to the Consolidated Financial Statements
for the year ended 26 June 2022
continued

The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are 
recognised in the period in which the estimate is revised if the revision affects only that period, or in the period of the 
revision and future periods if the revision affects both current and future periods. 

The following are the key assumptions concerning the future, and other key sources of estimation uncertainty at the 
end of the reporting period, that have a significant risk of causing a material adjustment to the carrying amounts of 
assets and liabilities within the next financial year. 

Determination of inventory provision for shrinkage, obsolescence and mark-down

The Company’s judgement is applied in determining the inventory provision for shrinkage, obsolescence and 
mark-down. Estimates of shrinkage trends based on historical observations have been applied against inventory 
held at year end and where the estimated selling price of inventory including the costs necessary to sell is lower than 
the cost to sell, the difference is recognised in the provision for obsolescence. 

Impairment of goodwill

Determining whether goodwill is impaired requires an estimation of the value in use of the cash generating units to 
which goodwill has been allocated. The value in use calculation estimates the future cash flows expected to arise from 
the cash generating unit and a pre-tax discount rate in order to calculate present value. The key assumptions used in 
the value in use calculations are as follows:

Forecasted sales growth of existing stores

3.0% for comparable store growth over a 5 year period (2021: 3.0%)

Terminal sales growth rate

Forecasted gross margin

Forecasted retail store expenses

3.0% (2021: 3.0%)

Average gross margin achieved in the period immediately before the 
forecast period

Forecast increases correlate to the consumer price index. The values 
assigned to the key assumption are consistent with external sources of 
information

Pre-tax weighted average cost of capital

13.78% (2021: 12.05%)

The pre-tax weighted average cost of capital (WACC) calculated for the current period includes consideration of lease 
liabilities as part of the capital structure when determining debt/equity assumptions in the WACC.

Goodwill is allocated to Baby Bunting Group Limited, as a group of cash generating units’ for the purpose of 
impairment testing.

The recoverable amount of the consolidated entity’s CGU to which goodwill is allocated currently exceeds its carrying 
value. Reasonably possible changes that may occur to the assumptions used would not result in impairment. 

Lease term of contracts with renewal options and incremental borrowing rate for leases

Refer to Note 2(y) for significant judgements required for lease term of contracts with renewal options and 
determining the incremental borrowing rate for leases.

d.  Basis of Consolidation

The consolidated financial statements incorporate the financial statements of the Company and entities (including 
structured entities) controlled by the Company and its subsidiaries. Control is achieved when the Company:

•  has power over the investee;

•  is exposed, or has rights, to variable returns from its involvement with the investee; and

•  has the ability to use its power to affect its returns.

The Company reassesses whether or not it controls an investee if facts and circumstances indicate that there are 
changes to one or more of the three elements of control listed above. 

Consolidation of a subsidiary begins when the Company obtains control over the subsidiary and ceases when the 
Company loses control of the subsidiary. Specifically, income and expenses of a subsidiary acquired or disposed of 
during the year are included in the consolidated statement of profit or loss and other comprehensive income from the 
date the Company gains control until the date when the Company ceases to control the subsidiary. 

84

When necessary, adjustments are made to the financial statements of subsidiaries to bring their accounting policies in 
line with the consolidated entity’s accounting policies. All intragroup assets and liabilities, equity, income, expenses and 
cash flows relating to transactions between members of the consolidated entity are eliminated in full on consolidation. 

e.  Fair value measurement

The Company measures financial instruments such as derivatives at fair value at each balance sheet date.

Fair value is the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction 
between market participants at the measurement date. The fair value measurement is based on the presumption that 
the transaction to sell the asset or transfer the liability takes place either:

•  in the principal market for the asset or liability; or

•  in the absence of a principal market, in the most advantageous market for the asset or liability.

The principal or the most advantageous market must be accessible by the Company.

The fair value of an asset or a liability is measured using the assumptions that market participants would use when 
pricing the asset or liability, assuming that market participants act in their economic best interest.

A fair value measurement of a non-financial asset takes into account a market participant’s ability to generate 
economic benefit by using the asset in its highest and best use or by selling it to another market participant that would 
use the asset in its highest and best use.

The Company uses valuation techniques that are appropriate in the circumstances and for which sufficient data are 
available to measure fair value, maximising the use of relevant observable inputs and minimising the use of unobservable 
inputs. 

All assets and liabilities for which fair value is measured or disclosed in the financial statement are categorised within 
the fair value hierarchy, described as follows, based on the lowest level input that is significant to the fair value 
measurement as a whole:

•  Level 1 

– Quoted (unadjusted) market prices in active markets for identical assets or liabilities

•  Level 2  –  Valuation techniques for which the lowest level input that is significant to the fair value measurement is 

directly or indirectly observable

•  Level 3  –  Valuation techniques for which the lowest level input that is significant to the fair value measurement is 

unobservable

For assets and liabilities that are recognised in the financial statements at fair value on a recurring basis, the Company 
determines whether transfers have occurred between levels in the hierarchy by re-assessing categorisation (based on 
the lowest level input that is significant to the fair value measurement as a whole) at the end of each reporting period.

For the purpose of fair value disclosure, the Company has determined classes of assets and liabilities on the basis of 
the nature, characteristics and risks of the asset or liability and the level of the fair value hierarchy as explained above.

f.  Business combinations

Business combinations are accounted for using the purchase acquisition method. The consideration of the business 
combination is measured as the aggregate of the fair values (at the date of exchange) of assets given, liabilities 
incurred or assumed, and equity instruments issued by the consolidated entity in exchange for control of the business 
acquired. Acquisition related costs are recognised in the statement of profit or loss and other comprehensive income 
as incurred. The acquiree’s identifiable assets, liabilities and contingent liabilities that meet the conditions for 
recognition under AASB 3 ‘Business Combinations’ are recognised at their fair values at the acquisition date.

Goodwill arising on acquisition is recognised as an asset and initially measured at cost, being the excess of the 
consideration of the business combination over the consolidated entity’s interest in the net fair value of the 
identifiable assets, liabilities and contingent liabilities recognised. If, after reassessment, the consolidated entity’s 
interest in the net fair value of the acquiree’s identifiable assets, liabilities and contingent liabilities exceeds the 
consideration of the business combination, the excess is recognised immediately in the statement of profit or loss and 
other comprehensive income.

85

Baby Bunting Annual Report 2022Notes to the Consolidated Financial Statements
for the year ended 26 June 2022
continued

g.  Income tax

The Company is part of a tax consolidated group under Australian taxation law, of which the Company is the head 
entity. As a result, the Company is subject to income tax through its membership of the tax consolidated group. Tax 
expense/income, deferred tax liabilities and deferred tax assets arising from temporary differences of the members of 
the tax-consolidated group are recognised in the separate financial statements of the members of the tax-
consolidated group using the ‘separate taxpayer within group’ approach by reference to the carrying amounts in the 
separate financial statements of each entity and the tax values applying under tax consolidation. Current tax liabilities 
and assets and deferred tax assets arising from unused tax losses and relevant tax credits of the members of the 
tax-consolidated group (if any) are recognised by the Company (as head entity in the tax-consolidated group).

Nature of tax funding arrangements and tax sharing agreements

Entities within the tax-consolidated group have entered into a tax funding arrangement and a tax sharing agreement 
with the head entity. Under the terms of the tax funding arrangement, Baby Bunting Group Limited and the other entity 
in the tax-consolidated group have agreed to pay a tax equivalent payment to or from the head entity, based on the 
current tax liability or current tax asset of the entity.

The tax sharing agreement entered into between members of the tax-consolidated group provides for the 
determination of the allocation of income tax liabilities between the entities should the head entity default on its tax 
payment obligations or if an entity should leave the tax-consolidated group. The effect of the tax sharing agreement is 
that each member’s liability for tax payable by the tax consolidated group is limited to the amount payable to the head 
entity under the tax funding arrangement.

Current tax

The tax currently payable is based on taxable profit for the year. Taxable profit differs from profit before tax as 
reported in the consolidated statement of profit or loss and other comprehensive income because of items of income 
or expense that are taxable or deductible in other years and items that are never taxable or deductible. The 
consolidated entity’s current tax is calculated using tax rates that have been enacted or substantively enacted by the 
end of the reporting period.

Deferred tax

Deferred tax is recognised on temporary differences between the carrying amounts of assets and liabilities in the 
consolidated financial statements and the corresponding tax bases used in the computation of taxable profit. Deferred 
tax liabilities are generally recognised for all taxable temporary differences. Deferred tax assets are generally 
recognised for all deductible temporary differences to the extent that it is probable that taxable profits will be 
available against which those deductible temporary differences can be utilised. Such deferred tax assets and liabilities 
are not recognised if the temporary difference arises from the initial recognition (other than in a business combination) 
of assets and liabilities in a transaction that affects neither the taxable profit nor the accounting profit. In addition, 
deferred tax liabilities are not recognised if the temporary difference arises from the initial recognition of goodwill.

The carrying amount of deferred tax assets is reviewed at the end of each reporting period and reduced to the extent 
that it is no longer probable that sufficient taxable profits will be available to allow all or part of the asset to be 
recovered.

Deferred tax assets and liabilities are measured at the tax rates that are expected to apply in the period in which the 
liability is settled or the asset realised, based on tax rates (and tax laws) that have been enacted or substantively 
enacted by the end of the reporting period. The measurement of deferred tax liabilities and assets reflects the tax 
consequences that would follow from the manner in which the consolidated entity expects, at the end of the reporting 
period, to recover or settle the carrying amount of its assets and liabilities.

Deferred tax liabilities and assets are offset when there is a legally enforceable right to set off current tax assets 
against current tax liabilities and when they relate to income taxes levied by the same taxation authority and the 
consolidated entity intends to settle its current tax assets and liabilities on a net basis.

Current and deferred tax for the year

Current and deferred tax are recognised in profit or loss, except when they relate to items that are recognised in 
other comprehensive income or directly in equity, in which case the current and deferred tax are also recognised in 
other comprehensive income or directly in equity, respectively. Where current tax or deferred tax arises from the 
initial accounting for a business combination, the tax effect is included in the accounting for the business combination.

86

Deferred tax is recognised on share-based payments for the tax deduction that will be available to the Company on 
vesting of the LTI share-based payment plan. The deferred tax measurement is based on the share price at reporting 
date. The income tax benefit is recognised through income tax expense up to the amount relating to the cumulative 
share-based payment expense. Any tax benefit in excess of the amount relating to the cumulative share-based 
payment expense is recognised in the share-based payment tax reserve within equity. Refer to Note 22.

h.  Inventories

Inventories are stated at the lower of cost and net realisable value. Costs are assigned to inventory on hand by the 
method most appropriate to each particular class of inventory being valued on a weighted average cost formula basis. 
Net realisable value represents the estimated selling price less all estimated costs of completion and costs necessary 
to make the sale. Volume rebates are recognised as a reduction in the cost of inventory and are recorded as a 
reduction in the cost of goods sold when the inventory is sold. Supplier promotional and marketing rebates that arise 
upon sale of inventory have been brought to account as a direct deduction in costs of goods sold. 

i.  Plant and Equipment

Each class of plant and equipment is carried at cost less, where applicable, any accumulated depreciation. The 
depreciable amount of all fixed assets are depreciated over their estimated useful lives. The estimated useful lives and 
depreciation methods are reviewed at the end of each annual reporting period, with the effect of any changes 
recognised on a prospective basis. Leasehold improvements are depreciated over the period of the lease or estimated 
useful life, whichever is the shorter, using the straight-line method. The estimated useful lives, residual values and 
depreciation method are reviewed at the end of each annual reporting period, with the effect of any changes 
recognised on a prospective basis. The useful life for each class of asset is:

Class of fixed asset 

Plant and equipment 

Useful Life

3 - 10 years

Leasehold improvements 

5 - 10 years

j.  Intangibles – computer software

Intangible assets with finite lives that are acquired separately or internally generated are carried at cost less 
accumulated amortisation and accumulated impairment losses. Amortisation is recognised on a straight-line basis over 
their estimated useful lives. The estimated useful life and amortisation method are reviewed at the end of each 
reporting period, with the effect of any changes in estimate being accounted for on a prospective basis. Intangible 
assets with indefinite useful lives that are acquired separately are carried at cost less accumulated impairment losses. 
Internally generated intangibles, excluding capitalised development costs, are not capitalised and the related 
expenditure is reflected in profit or loss in the period in which the expenditure is incurred.

Class of intangible asset 

Computer software 

Useful Life

5 years

k.  Employee benefits

Short-term employee benefits liabilities recognised for salaries and wages, annual leave and any other short term 
employee benefits that are expected to be settled wholly within 12 months after the end of the period in which the 
employees render the related service are measured at the amounts expected to be paid when the liabilities are settled 
in respect of services provided by employees up to the reporting date. 

Long-term employee benefits liabilities recognised in respect of long service leave and any other long term employee 
benefits that are not expected to be settled wholly within 12 months after the end of the period in which the 
employees render the related service are measured at the present value of the estimated future cash outflows to be 
made by the Company in respect of services provided by employees up to the reporting date. Consideration is given to 
expected future salary levels, historical employee turnover rates and periods of service. Expected future payments are 
discounted using market yields at the reporting date on high quality corporate bonds with terms to maturity and 
currency that match, as closely as possible, the estimated future cash outflows.

87

Baby Bunting Annual Report 2022 
Notes to the Consolidated Financial Statements
for the year ended 26 June 2022
continued

l.  Cash and cash equivalents
Cash comprises cash on hand and demand deposits. Cash equivalents are short-term, highly liquid investments that 
are readily convertible to known amounts of cash and which are subject to an insignificant risk of changes in value. All 
receivables from EFT, credit card and debit card point of sales transactions during the period are classified as cash 
and cash equivalents.  

m.  Revenue from contracts with customers
Revenue from contracts with customers is recognised when control of the goods or services are transferred to the 
customer at an amount that reflects the consideration to which the Company expects to be entitled in exchange for 
those goods or services. This is generally instore when the customer purchases the goods or services, on delivery to 
the customer for online sales and on customer pickup for click and collect.

For layby, revenue is recognised when customers make the final payment and goods have been collected. The initial 
layby deposit paid and subsequent instalment payments are recorded as unearned income in the balance sheet and 
included in sundry payables. 

Rights of return    
Certain contracts provide a customer with a right to return the goods within a specified period. The Company uses the 
expected value method (historical return rates provide a basis for the expected value) to estimate the goods that will 
not be returned because this method best predicts the amount of variable consideration to which the Company will be 
entitled. The requirements in AASB 15 Revenue from Contracts with Customers on constraining estimates of variable 
consideration are also applied in order to determine the amount of variable consideration that can be included in the 
transaction price. For goods that are expected to be returned, instead of revenue, the Company recognises a refund 
liability. A right of return asset (and corresponding adjustment to cost of sales) is also recognised for the right to 
recover products from a customer and recorded at cost value. 

Contract assets 
A contract asset is the right to consideration in exchange for goods or services transferred to the customer. If the 
Company performs by transferring goods or services to a customer before the customer pays consideration or before 
payment is due, a contract asset is recognised for the earned consideration that is conditional. 

Contract liabilities 
A contract liability is the obligation to transfer goods or services to a customer for which the Company has received 
consideration (or an amount of consideration is due) from the customer. If a customer pays consideration before the 
Company transfers goods or services to the customer, a contract liability is recognised when the payment is made or 
the payment is due (whichever is earlier). Contract liabilities are recognised as revenue when the Company performs 
under the contract.

The Company operates a loyalty program. Customers receive a loyalty voucher upon joining the Company’s loyalty 
program, Baby Bunting family. In addition, under the loyalty program, the Company offers loyalty vouchers when the 
cumulative spend reaches a specified amount. The loyalty vouchers can be redeemed in store or online for future 
purchases. Loyalty vouchers are expected to be redeemed within 30 days.

The Company estimates the fair value of the un-issued loyalty vouchers based on the cumulative spend balance relative 
to the specified amount. The Company estimates the “breakage” rate based on redemption history and expiry dates of 
the issued loyalty vouchers. The Company records the contract liability based on the breakage rate for unspent and 
unexpired vouchers and un-issued vouchers. Refer to Note 15.

n.  Goods and services tax
Revenues, expenses and assets are recognised net of the amount of goods and services tax (GST), except:

•  where the amount of GST incurred is not recoverable from the taxation authority, it is recognised as part of the cost 

of acquisition of an asset or as part of an item of expense; or

•  for receivables and payables which are recognised inclusive of GST.

The net amount of GST recoverable from, or payable to, the taxation authority is included as part of receivables or 
payables. Cash flows are included in the statement of cash flows on a gross basis. The GST component of cash flows 
arising from investing and financing activities which is recoverable from, or payable to, the taxation authority is 
classified as operating cash flows.

88

o.  Goodwill

Goodwill acquired in a business combination is initially measured at its cost, being the excess of the cost of the 
business combination over the consolidated entity’s interest in the net fair value of the identifiable assets, liabilities 
and contingent liabilities recognised at the date of the acquisition.

Goodwill is subsequently measured at its cost less any accumulated impairment losses. For the purpose of impairment 
testing, goodwill is allocated to each of the consolidated entity’s cash-generating units, or groups of cash-generating 
units, expected to benefit from the synergies of the business combination. Cash-generating units or groups of cash-
generating units to which goodwill has been allocated are tested for impairment annually, or more frequently if events 
or changes in circumstances indicate that goodwill might be impaired.

If the recoverable amount of the cash-generating unit (or groups of cash-generating units) is less than the carrying 
amount of the cash-generating unit (or groups of cash-generating units), the impairment loss is allocated first to 
reduce the carrying amount of any goodwill allocated to the cash-generating unit (or groups of cash-generating units) 
and then to the other assets of the cash generating units pro-rata on the basis of the carrying amount of each asset 
in the cash-generating unit (or groups of cash-generating units). An impairment loss recognised for goodwill is 
recognised immediately in the statement of profit or loss and other comprehensive income and is not reversed in a 
subsequent period.

p.  Financial assets

Financial assets are classified, at initial recognition, as subsequently measured at amortised cost, fair value through 
other comprehensive income (OCI), and fair value through profit or loss. 

Financial assets are classified as follows depending on the nature and purpose of the financial assets and are 
determined at the time of initial recognition. The most applicable category for the Company is amortised cost and fair 
value through OCI.

Financial assets at amortised cost (debt instruments) 

The Company measures financial assets at amortised cost if both of the following conditions are met: 

•  the financial asset is held within a business model with the objective to hold financial assets in order to collect 

contractual cash flows and the contractual terms of the financial asset give rise on specified dates to cash flows 
that are solely payments of principal and interest on the principal amount outstanding; and

•  financial assets at amortised cost are subsequently measured using the effective interest rate method (EIR) and are 
subject to impairment. Gains and losses are recognised in profit or loss when the asset is derecognised, modified or 
impaired. 

The Company’s financial assets at amortised cost includes trade and other receivables and cash and cash equivalents. 

Derecognition

A financial asset (or, where applicable, a part of a financial asset or part of a group of similar financial assets) is 
primarily derecognised (i.e., removed from the Company’s consolidated statement of financial position) when: 

•  the rights to receive cash flows from the asset have expired; or 

•  the Company has transferred its rights to receive cash flows from the asset or has assumed an obligation to pay the 
received cash flows in full without material delay to a third party under a ‘pass-through’ arrangement; and either 
(a) the Company has transferred substantially all the risks and rewards of the asset, or (b) the Company has neither 
transferred nor retained substantially all the risks and rewards of the asset, but has transferred control of the asset.

q.  Derivative financial instruments and hedge accounting

Initial recognition and subsequent measurement

The Company uses derivative financial instruments, such as forward currency contracts, to hedge its foreign currency 
risks. Such derivative financial instruments are initially recognised at fair value on the date on which a derivative 
contract is entered into and are subsequently remeasured at fair value. Derivatives are carried as financial assets when 
the fair value is positive and as financial liabilities when the fair value is negative. 

89

Baby Bunting Annual Report 2022 
Notes to the Consolidated Financial Statements
for the year ended 26 June 2022
continued

For the purpose of hedge accounting, hedges are classified as: 

– Fair value hedges when hedging the exposure to changes in the fair value of a recognised asset or liability or an 

unrecognised firm commitment 

– Cash flow hedges when hedging the exposure to variability in cash flows that is either attributable to a particular 

risk associated with a recognised asset or liability or a highly probable forecast transaction or the foreign currency 
risk in an unrecognised firm commitment 

– Hedges of a net investment in a foreign operation 

At the inception of a hedge relationship, the Company formally designates and documents the hedge relationship to 
which it wishes to apply hedge accounting and the risk management objective and strategy for undertaking the hedge. 

The documentation includes identification of the hedging instrument, the hedged item, the nature of the risk being 
hedged and how the Company will assess whether the hedging relationship meets the hedge effectiveness 
requirements (including the analysis of sources of hedge ineffectiveness and how the hedge ratio is determined). 
A hedging relationship qualifies for hedge accounting if it meets all of the following effectiveness requirements: 

– There is “an economic relationship” between the hedged item and the hedging instrument. 

– The effect of credit risk does not “dominate the value changes” that result from that economic relationship. 

– The hedge ratio of the hedging relationship is the same as that resulting from the quantity of the hedged item that 
the Company actually hedges and the quantity of the hedging instrument that the Company actually uses to hedge 
that quantity of hedged item. 

Hedges that meet all the qualifying criteria for hedge accounting are accounted for, as described below: 

Cash flow hedges

The effective portion of the gain or loss on the hedging instrument is recognised in OCI in the cash flow hedge 
reserve, while any ineffective portion is recognised immediately in the statement of profit or loss. The cash flow hedge 
reserve is adjusted to the lower of the cumulative gain or loss on the hedging instrument and the cumulative change in 
fair value of the hedged item. 

The Company uses forward currency contracts as hedges of its exposure to foreign currency risk in forecast 
transactions. The ineffective portion relating to foreign currency contracts is recognised as other expense. 

The amounts accumulated in OCI are accounted for, depending on the nature of the underlying hedged transaction. If 
the hedged transaction subsequently results in the recognition of a non-financial item, the amount accumulated in 
equity is removed from the separate component of equity and included in the initial cost or other carrying amount of 
the hedged asset or liability. This is not a reclassification adjustment and will not be recognised in OCI for the period. 

For any other cash flow hedges, the amount accumulated in OCI is reclassified to profit or loss as a reclassification 
adjustment in the same period or periods during which the hedged cash flows affect profit or loss. 

If cash flow hedge accounting is discontinued, the amount that has been accumulated in OCI must remain in 
accumulated OCI if the hedged future cash flows are still expected to occur. Otherwise, the amount will be immediately 
reclassified to profit or loss as a reclassification adjustment. After discontinuation, once the hedged cash flow occurs, 
any amount remaining in accumulated OCI must be accounted for depending on the nature of the underlying 
transaction as described above. 

r.  Trade payables

Trade payables and other accounts payable are recognised when the Company becomes obliged to make future 
payments resulting from the purchase of goods and services.

s.  Provisions 

Provisions are recognised when the Company has a present obligation (legal or constructive) as a result of a past 
event, it is probable that the Company will be required to settle the obligation, and a reliable estimate can be made of 
the amount of the obligation. 

90

 
The amount recognised as a provision is the best estimate of the consideration required to settle the present 
obligation at the end of the reporting period, taking into account the risks and uncertainties surrounding the 
obligation. When a provision is measured using the cash flows estimated to settle the present obligation, its carrying 
amount is the present value of those cash flows (when the effect of the time value of money is material). 

When some or all of the economic benefits required to settle a provision are expected to be recovered from a third 
party, a receivable is recognised as an asset if it is virtually certain that reimbursement will be received and the amount 
of the receivable can be measured reliably.

Warranties

Provisions for the expected cost of warranty obligations under applicable consumer law are recognised at the date of 
sale of the relevant products, at the directors’ best estimate of the expenditure required to settle the Company’s 
obligation.

t.  Financial liabilities

Initial recognition and measurement

Financial liabilities are classified, at initial recognition, as financial liabilities at fair value through profit or loss, loans and 
borrowings, payables.

All financial liabilities are recognised initially at fair value and, in the case of loans and borrowings and payables, net of 
directly attributable transaction costs.

The Company’s financial liabilities include trade and other payables, loans and borrowings including bank overdrafts.

Subsequent measurement

The measurement of financial liabilities depends on their classification, as described below:

Loans and borrowings

After initial recognition, interest-bearing loans and borrowings are subsequently measured at amortised cost using the 
effective interest rate (EIR) method. Gains and losses are recognised in profit or loss when the liabilities are 
derecognised as well as through the EIR amortisation process. 

Derecognition

A financial liability is derecognised when the obligation under the liability is discharged or cancelled or expires. When an 
existing financial liability is replaced by another from the same lender on substantially different terms, or the terms of 
an existing liability are substantially modified, such an exchange or modification is treated as the derecognition of the 
original liability and the recognition of a new liability. The difference in the respective carrying amounts is recognised in 
the statement of profit or loss.

u.  Borrowing costs

Borrowing costs are recognised as expenses using the effective interest rate method as described below. 

Borrowings are initially recognised at fair value, net of transaction costs incurred. Borrowings are subsequently 
measured at amortised cost. Any difference between the proceeds (net of transaction costs) and the redemption 
amount is recognised in the statement of profit or loss and other comprehensive income over the period of the 
borrowings using the EIR method.

v.  Share-based payment arrangements

Employees (including senior executives) of the Company receive remuneration in the form of share-based payments, 
whereby employees render services as consideration for equity instruments (equity settled transactions). 

91

Baby Bunting Annual Report 2022 
Notes to the Consolidated Financial Statements
for the year ended 26 June 2022
continued

Equity-settled transactions

The cost of equity-settled transactions is determined by the fair value at the date when the grant is made using an 
appropriate valuation model, further details of which are given in Note 22.

The cost is recognised as employee benefit expense, together with a corresponding increase in equity (share-based 
payment reserve), over the period in which the service and, where applicable, the performance conditions are fulfilled 
(the vesting period). The cumulative expense recognised for equity-settled transactions at each reporting date until 
the vesting date reflects the extent to which the vesting period has expired and the Company’s best estimate of the 
number of equity instruments that will ultimately vest. The expense or credit in the statement of profit or loss for a 
period represents the movement in cumulative expense recognised as at the beginning and end of that period.

Service and non-market performance conditions are not taken into account when determining the grant date fair value 
of awards, but the likelihood of the conditions being met is assessed as part of the Company’s best estimate of the 
number of equity instruments that will ultimately vest. Market performance conditions are reflected within the grant 
date fair value. Estimating fair value for share-based payment transactions requires determination of the most 
appropriate valuation model. This estimate also requires determination of the most appropriate inputs to the valuation 
model including the expected life of the share option or appreciation right, volatility and dividend yield and making 
assumptions about them. The assumptions and models used for estimating fair value for share-based payment 
transactions are disclosed in Note 22(b).

No expense is recognised for awards that do not ultimately vest because non-market performance and/or service 
conditions have not been met. Where awards include a market condition, the transactions are treated as vested 
irrespective of whether the market condition is satisfied, provided that all other performance and/or service 
conditions are satisfied.

The dilutive effect of outstanding options is reflected as additional share dilution in the computation of diluted 
earnings per share (further details are given in Note 29).

w.  Comparative amounts

The comparative figures are for the period 29 June 2020 to 27 June 2021. Where appropriate, comparative information 
has been reformatted to allow comparison with current year information. 

x.  Impairment of non-financial assets

The Company assesses, at each reporting date, whether there is an indication that an asset may be impaired. If any 
indication exists, or when annual impairment testing for an asset is required, the Company estimates the asset’s 
recoverable amount. An asset’s recoverable amount is the higher of an asset’s fair value less costs of disposal and its 
value in use. The recoverable amount is determined for an individual asset. When the carrying amount of an asset 
exceeds its recoverable amount, the asset is considered impaired and is written down to its recoverable amount.

In assessing value in use, the estimated future cash flows are discounted to their present value using a pre-tax 
discount rate that reflects current market assessments of the time value of money and the risks specific to the asset. 
For the purpose of impairment for non-financial assets other than goodwill, the Company bases its impairment 
calculation on most recent budgets and projection calculations, which are prepared separately for each of the 
Company’s CGUs. Intangible assets not yet available for use are tested for impairment annually at the CGU level, as 
appropriate, and when circumstances indicate that the carrying value may be impaired. 

y.  Leases

The Company assesses at contract inception whether a contract is, or contains, a lease. That is, if the contract coveys 
the right to control the use of an identified asset for a period of time in exchange for consideration.

Company as a lessee

The Company applies a single recognition and measurement approach for all leases, except for short-term leases and 
lease of low-value assets. The Company recognises lease liabilities to make lease payments and right-of-use assets 
representing the right of use of the underlying assets.

92

 
Right-of-use assets 

The Company recognises right-of-use assets at the commencement date of the lease (i.e., the date the underlying 
asset is available for use). Right-of-use assets are measured at cost, less any accumulated depreciation and 
impairment losses, and adjusted for any remeasurement of lease liabilities. The cost of right-of-use assets includes the 
amount of lease liabilities recognised and lease payments made at or before the commencement date less any lease 
incentives received. Right-of-use assets are depreciated on a straight-line basis over the shorter of the lease term 
and the estimated useful lives of the assets, as follows: 

•  Property  

5 to 12 years 

•  Motor vehicles and material handling equipment  

1 to 6 years 

The right-of-use assets are also subject to impairment. Refer to the accounting policies in section (x) Impairment of 
non-financial assets.

Lease liabilities 

At the commencement date of the lease, the Company recognises lease liabilities measured at the present value of 
lease payments to be made over the lease term. The lease payments include fixed payments (including in-substance 
fixed payments) less any lease incentives receivable, variable lease payments that depend on an index or a rate, and 
amounts expected to be paid under residual value guarantees. 

Variable lease payments that do not depend on an index or a rate are recognised as expenses in the period in which 
the event or condition that triggers the payment occurs.

In calculating the present value of lease payments, the Company uses its incremental borrowing rate at the lease 
commencement date if the interest rate implicit in the lease is not readily determinable. After the commencement date, 
the amount of lease liabilities is increased to reflect the accretion of interest and reduced for the lease payments 
made. In addition, the carrying amount of lease liabilities is remeasured if there is a modification, a change in the lease 
term, a change in the lease payments (e.g., changes to future payments resulting from a change in an index or rate 
used to determine such lease payments) or a change in the assessment of an option to purchase the underlying asset.

Short-term leases and leases of low-value assets 

The Company applies the short-term lease recognition exemption to its short-term leases of material handling 
equipment (i.e., those leases that have a lease term of 12 months or less from the commencement date and do not 
contain a purchase option). It also applies the lease of low-value assets recognition exemption to leases of office 
equipment that are considered to be low value. Lease payments on short-term leases and leases of low value assets 
are recognised as expense on a straight-line basis over the lease term.

Significant judgement is required in determining the lease term of contracts with renewal options

The Company determines the lease term as the non-cancellable term of the lease, together with any periods covered 
by an option to extend the lease if it is reasonably certain to be exercised.

The Company has the option, under some of its leases, to lease the assets for additional terms of mostly five year 
options. The Company applies judgement in evaluating whether it is reasonably certain to exercise the option to renew. 
That is, it considers all relevant factors that create an economic incentive for it to exercise the renewal. After the 
commencement date, the Company reassesses the lease term if there is a significant event or change in circumstances 
that is within its control and affects its ability to exercise (or not to exercise) the option to renew (i.e. a change in 
business strategy).

Significant judgement in determining the incremental borrowing rate for each lease 

The Company calculates the incremental borrowing rate for each lease determined using inputs including the 
Company’s three-year multi option facility lending margin (adjusted for tenure) and the government bond rate 
applicable at the time of entering into the lease if the interest rate implicit in the lease is not readily determinable.

z.  Capital management

For the purpose of the Company’s capital management, capital includes issued capital, borrowings and all other equity 
reserve attributable to the equity holder of the parent. The primary objective of the Company’s capital management is 
to maximise the shareholder value.

93

Baby Bunting Annual Report 2022 
Notes to the Consolidated Financial Statements
for the year ended 26 June 2022
continued

The Company manages its capital structure and make adjustments in light of changes in economic conditions and the 
requirements of the financial covenants. To maintain or adjust the capital structure, the Company may adjust the 
dividend payment to shareholders, return capital to shareholders or issue new shares. The Company’s has a dividend 
payout ratio of approximately 70% of full year pro forma NPAT.

aa.  Changes in accounting policies and disclosures

New and amended standards and interpretations

Changes in accounting policies - IFRIC agenda decision – Configuration or Customisation Costs in a Cloud Computing 
Arrangement 
In April 2021, the IFRS Interpretations Committee (IFRIC) published an agenda decision for configuration and 
customisation costs incurred related to a Software as a Service (SaaS) arrangement. The Company has changed its 
accounting policy in relation to configuration and customisation costs incurred in implementing SaaS arrangements. 
The nature and effect of the changes as a result of changing this policy is described below.

Accounting policy - Software-as-a-Service (SaaS) arrangements 
SaaS arrangements are arrangements in which the Company does not currently control the underlying software used 
in the arrangement. 

Where costs incurred to configure or customise SaaS arrangements result in the creation of a resource which is 
identifiable, and where the Company has the power to obtain the future economic benefits flowing from the underlying 
resource and to restrict the access of others to those benefits, such costs are recognised as a separate intangible 
software asset and amortised over the useful life of the software on a straight-line basis. The amortisation is reviewed 
at least at the end of each reporting period and any changes are treated as changes in accounting estimates.

Where costs incurred to configure or customise do not result in the recognition of an intangible software asset, then 
those costs that provide the Company with a distinct service (in addition to the SaaS access) are now recognised as 
expenses when the supplier provides the services. When such costs incurred do not provide a distinct service, the 
costs are now recognised as expenses over the duration of the SaaS contract. Previously some costs had been 
capitalised and amortised over its useful life.

Accounting estimates and judgements
In the process of applying the Company’s accounting policy, management has made following judgements which have 
the most significant effect on the amounts recognised in the consolidated financial statements. For the current year, 
$0.924 million (pre-tax) of costs that would previously have been capitalised (under previous policy) were expensed. 
Basic EPS and diluted EPS were both lowered by 0.7 cents as a result. Cash outflows of $0.924 million were included in 
payments to suppliers and employees in the Consolidated Statement of Cash Flows that previously would have been 
included as payment to acquire intangible assets.
•  Determining whether cloud computing arrangements contain a software licence intangible asset

The Company evaluates cloud computing arrangements to determine if it provides a resource that the Company can 
control. The Company determines that a software licence intangible asset exists in a cloud computing arrangement 
when both of the following are met at the inception of the arrangement: 

– The Company has the contractual right to take possession of the software during the hosting period without 

significant penalty. 

– It is feasible for the Company to run the software on its own hardware or contract with another party unrelated 

to the supplier to host the software.

•  Capitalisation of configuration and customisation costs in SaaS arrangements 

Where the Company incurs costs to configure or customise SaaS arrangements and such costs are considered to 
enhance current on-premise software or provide code that can be used by the Company in other arrangements, 
the Company applies judgement to assess whether such costs result in the creation of an intangible asset that 
meets the definition and recognition criteria in AASB 138 Intangible Assets. For the year ended 26 June 2022, 
$0.195 million (27 June 2021: $0.446 million) of costs incurred in implementing SaaS arrangements were recognised 
as intangible assets.

94

 
•  Determination whether configuration and customisation costs provide a distinct service to access to the SaaS 

The Company applies judgement in determining whether costs incurred provide a distinct service, aside from access 
to the SaaS. Where it is determined that no distinct service is identifiable, the related costs are recognised as 
expenses over the duration of the service contract.

Impact of change in accounting policy

The change in policy has been retrospectively applied and comparative financial information has been restated, 
as follows:

Consolidated Statement of Profit or Loss and Other Comprehensive Income for the year ended 27 June 2021

Revenue

Cost of sales

Gross profit

Other operating income

Store expenses

Marketing expenses

Warehousing expenses

Administrative expenses

Project expenses

Finance expenses

Profit before tax

Income tax expense

Profit after tax

Other comprehensive income for the period

Total comprehensive income for the period

Profit for the period attributable to:

Equity holders of Baby Bunting Group Limited

Earnings per share

From continuing operations

Basic (cents per share)

Diluted (cents per share)

Restated
$’000

As previously 
reported
$’000

Increase/
(decrease)
$’000

468,377

468,377

(294,711)

(294,711)

173,666

173,666

2,466

2,466

(90,522)

(90,520)

(7,044)

(7,044)

(6,552)

(6,552)

(35,495)

(35,535)

(8,317)

(7,574)

(5,650)

(5,650)

22,552

23,257

(5,513)

(5,725)

17,039

17,532

-

-

-

-

2

-

-

(40)

743

-

(705)

(212)

(493)

-

-

-

17,039

17,532

(493)

17,039

17,532

(493)

13.2

12.6

13.6

13.0

(0.4)

(0.4)

95

Baby Bunting Annual Report 2022 
Notes to the Consolidated Financial Statements
for the year ended 26 June 2022
continued

Consolidated Statement of Financial Position as at 27 June 2021:

Current assets

Cash and cash equivalents

Other receivables

Inventories

Current tax assets

Other assets

Total current assets

Non-current assets

Plant and equipment

Intangibles

Goodwill

Right of use asset

Deferred tax assets

Total non-current assets

Total assets

Current liabilities

Trade and other payables

Other liabilities

Current tax liabilities

Lease liabilities

Provisions

Total current liabilities

Non-current liabilities

Borrowings

Lease liabilities

Provisions

Total non-current liabilities

Total liabilities

Net assets

Equity

Issued capital

Reserves

Retained earnings

Total equity

96

Restated
$’000

As previously 
reported
$’000

Increase/
(decrease)
$’000

10,884

5,916

79,987

1,143

3,613

10,884

5,916

79,987

1,056

3,019

101,543

100,862

27,229

1,940

45,321

27,229

4,430

45,321

112,058

112,058

11,692

11,568

-

-

-

87

594

681

-

(2,490)

-

-

124

198,240

200,606

299,783

301,468

(2,366)

(1,685)

48,812

3,163

-

25,521

5,804

48,812

3,163

-

25,521

5,804

83,300

83,300

9,950

99,768

691

9,950

99,768

691

110,409

110,409

193,709

193,709

-

-

-

-

-

-

-

-

-

-

-

106,074

107,759

(1,685)

87,153

13,149

5,772

87,153

13,149

7,457

106,074

107,759

-

-

(1,685)

(1,685)

Consolidated Statement of Financial Position as at 28 June 2020:

Current assets

Cash and cash equivalents

Other receivables

Inventories

Other assets

Total current assets

Non-current assets

Plant and equipment

Intangibles

Goodwill

Right of use asset

Deferred tax assets

Total non-current assets

Total assets

Current liabilities

Trade and other payables

Other liabilities

Current tax liabilities

Lease liabilities

Provisions

Total current liabilities

Non-current liabilities

Borrowings

Lease liabilities

Provisions

Total non-current liabilities

Total liabilities

Net assets

Equity

Issued capital

Reserves

Retained earnings

Total equity

Restated
$’000

As previously 
reported
$’000

Increase/
(decrease)
$’000

13,337

5,122

13,337

5,122

65,094

65,094

2,742

2,516

86,295

86,069

22,482

22,482

2,272

45,321

3,690

45,321

93,504

93,504

7,195

7,195

-

-

-

226

226

-

(1,418)

-

-

-

170,774

172,192

257,069

258,261

(1,418)

(1,192)

49,950

49,950

1,957

1,305

1,957

1,305

24,895

24,895

5,137

5,137

83,244

83,244

-

-

81,083

81,083

565

565

81,648

81,648

164,892

164,892

-

-

-

-

-

-

-

-

-

-

-

92,177

93,369

(1,192)

86,358

86,358

4,380

1,439

4,380

2,631

92,177

93,369

-

-

(1,192)

(1,192)

97

Baby Bunting Annual Report 2022Notes to the Consolidated Financial Statements
for the year ended 26 June 2022
continued

Consolidated Statement of Cash Flows for the year ended 27 June 2021:

Cash flows from operating activities

Receipts from customers 

Payments to suppliers and employees

Income tax paid

Interest received

Finance costs paid

Restated
$’000

As previously 
reported
$’000

Increase/
(decrease)
$’000

515,670

515,670

-

(469,246)

(467,999)

1,247

(5,307)

(5,307)

-

-

(5,448)

(5,448)

-

-

-

Net cash from/(used in) operating activities

35,669

36,916

1,247

Cash flows from investing activities

Payments for plant and equipment

Payments for intangibles

Net cash used in investing activities

Cash flows from financing activities

Dividends paid

Net borrowings/(repayments)

Payments of principal portion of lease liability

Net cash used in financing activities

Net (decrease)/increase in cash and cash equivalents

Cash and cash equivalents at beginning of the period

Cash and cash equivalents at end of the period

(10,816)

(10,816)

(44)

(1,291)

(10,860)

(12,107)

-

(1,247)

(1,247)

(15,661)

(15,661)

9,950

9,950

(21,551)

(21,551)

(27,262)

(27,262)

(2,453)

(2,453)

13,337

10,884

13,337

10,884

-

-

-

-

-

-

-

The following new and amended Australian Accounting Standards and AASB interpretations apply for the first time 
during the period ended 26 June 2022. The impact of these new standards and amendments were not material to the 
consolidated financial statements of the Company. 

Reference

Title

AASB 2020-8

Amendments to AASs – Interest Rate Benchmark Reform – Phase 2

Application

28 June 2021

AASB 2021-3

Amendments to AASs – COVID-19-Related Rent Concession beyond 30 June 2021

28 June 2021

Other Australian accounting standards and interpretations that have recently been issued or amended but are not yet 
effective have not been adopted by the consolidated entity for the reporting period ended 26 June 2022.

98

 
Note 3:  Revenue from contracts with customers

An analysis of the consolidated entity’s revenue for the year, is as follows:

Revenue from contracts with customersi

507,274

468,377

i.  Revenue from contracts with customers includes online revenue (including click & collect) $112.681 million (2021: $90.760 million).

Note 4:  Other operating income

2022
$’000

2021
$’000

Interest income

Other incomei

Gain on derivative instruments at fair value through profit or lossii

2022
$’000

-

-

-

-

2021
$’000

-

2,400

66

2,466

i.  The Company received a cash settlement payment in FY2021 ($2.400 million) from the vendor of certain digital commerce technology assets that were 

impaired in FY2020 following a dispute in relation to the performance of those assets.

ii.  The Company entered into foreign exchange forward contracts in FY2021 for inventory purchases that settled in foreign currency. The Company measures 
the derivative instrument at fair value through profit or loss and recorded a gain of $0.066 million in FY2021. In the current year, the Company measures the 
derivative assets through other comprehensive income. Refer to Note 25 Financial instruments.

Note 5:  Profit for the year

Profit before income tax expense includes the following expenses:

Interest and finance charges paid/payable

Interest on lease liabilities

Interest on borrowings

Depreciation and amortisation

Depreciation on right of use assets

Employee benefits expense

Depreciation and amortisation

2022
$’000

2021
$’000
Restated1

6,102

885

6,168

4,729

921

6,323

25,595

22,308

91,673

84,038

Depreciation and amortisation is disclosed in the Consolidated Statement of Profit or Loss and Other Comprehensive 
Income under “Store expenses”, “Warehousing expenses”, “Administrative expenses” and “Transformation project 
expenses” as detailed below:

99

Baby Bunting Annual Report 2022 
Notes to the Consolidated Financial Statements
for the year ended 26 June 2022
continued

For the year ended 26 June 2022

Store expenses

Warehousing expenses

Administrative expenses

Transformation project expenses

Total

For the year ended 27 June 2021

Restated

Store expenses

Warehousing expenses

Administrative expenses

Transformation project expenses

Total

Project expenses include the following:

Project related expensesi,ii

Depreciation 
and 
amortisation 
on PPE and 
Intangibles 
$’000

Depreciation 
on Right of 
use Asset 
$’000

Excluding 
Depreciation 
and 
amortisation 
$’000

As reported 
$’000

(97,397)

4,950

23,022

(69,425)

(9,529)

(40,653)

(4,668)

171

1,047

-

2,396

(6,962)

167

10

(39,439)

(4,658)

(152,247)

6,168

25,595

(120,484)

Depreciation 
and 
amortisation 
on PPE and 
Intangibles 
$’000

Depreciation 
on Right of 
use Asset 
$’000

Excluding 
Depreciation 
and 
Amortisation 
$’000

As reported 
$’000

(90,522)

4,819

21,059

(64,644)

(6,552)

(35,495)

(8,317)

163

625

716

964

95

190

(5,425)

(34,775)

(7,411)

(140,886)

6,323

22,308

(112,255)

2022
$’000

2021
$’000
Restated1

4,668

8,317

i.  The Company is currently undertaking a process of assessment and when necessary, replacement of its core information technology systems. During the 
year, the Company incurred ($3.242 million) non-capital costs associated with the implementation of an order fulfilment system, Loyalty system, People 
systems and digital technology assets.

ii.  Other transformation project expenses ($1.426 million) include external consultant costs associated with project management to deliver the transformation 
projects. The non-capital cost of external consultants associated with running the selection and planning for the integration of the new systems are not 
related to the day-to-day operations or financial performance of the business. These projects costs cease at project completion. 

Other expenses

Other expensesi

2022
$’000

2021
$’000

-

1,091

i.  During 1H FY21, the Company responded to an interception of insects founds in packaging of goods in an imported shipping container. Working closely with the 
Federal Department of Agriculture, Water and the Environment, the Company implemented a number of actions in accordance with Department requirements, 
including the treatment of all store rooms where the affected stock was held and the Distribution Centre and fumigation of some inventory. This resulted in 
some short term increases to supply chain costs and one-off costs of treatment and fumigation costs and customer remediation costs. These issues have 
now been resolved. Around 50% of costs associated with this incident were recovered through its insurance policies in 2HFY21 and $1.091 million is total costs 
incurred net of insurance recovery. Other expenses are included in Administrative expenses. 

100

Note 6:  Income tax

Current tax in respect of the current year

Current tax in respect of the prior year

Deferred tax

Total tax expense 

2022
$’000

9,499

-

(718)

8,781

2021
$’000
Restated1

5,281

410

(178)

5,513

The income tax expense on pre-tax accounting profit from operations reconciles to the income tax (expense)/benefit 
in the financial statements as follows:

Profit before tax from continuing operations

Income tax expense calculated at 30% (2021: 30%)

Non-deductible expenditure 

Over/under from prior year

Share-based payments

Income tax expense recognised in profit or loss

2022
$’000

2021
$’000
Restated1

28,302

22,552

(8,491)

(6,766)

(36)

-

(254)

(24)

410

867

(8,781)

(5,513)

The tax rate used for financial year 2022 and 2021 in the above reconciliation is the corporate tax rate of 30% payable 
by large Australian corporate entities on taxable profits under Australian tax law. 

Note 7:  Other receivables

Current

Trade receivables

Other receivables

2022
$’000

2021
$’000

177

5,126

5,303

219

5,697

5,916

There are no material receivables past due date. The receivables are expected to be settled within 30-90 days, 
subject to the terms of the relevant agreement. 

101

Baby Bunting Annual Report 2022Notes to the Consolidated Financial Statements
for the year ended 26 June 2022
continued

Note 8:  Inventory

Finished goods

Less: Provision for shrinkage, obsolescence and mark-down

2022
$’000

2021
$’000

97,461

80,961

(794)

(974)

96,667

79,987

The cost of inventories recognised as an expense during the current reporting period in respect of continuing 
operations was $311.512 million (2021: $294.711 million). During the financial year, there was a reduction of provision 
for shrinkage, obsolescence and mark-downs of $0.108 million (2021: an increase of $0.302 million in provision) due 
to improved stock management.

Note 9:  Other assets

Prepayments

Right of returni

2022
$’000

3,686

1,452

5,138

2021
$’000
Restated

2,979

634

3,613

i.  The Company extended its change of mind policy from 14 days to 30 days on 7 September 2021 which provided a better experience for the Company’s 

customers. This resulted in an increase in right of return assets.

Note 10:  Plant and equipment

Leasehold 
improvements  
$’000

Plant and 
equipment 
$’000

Total  
$’000

6,386

364

2,754

(10)

50,916

57,302

(364)

5,992

(255)

–

8,746

(265)

9,494

56,289

65,783

(4,202)

(25,871)

(30,073)

(7)

(650)

10

(4,849)

4,645

7

–

(5,009)

(5,659)

255

265

(30,618)

(35,467)

25,671

30,316

Cost

Balance at 27 June 2021

Transferii

Additions

Disposals

Balance at 26 June 2022

Accumulated depreciation

Balance at 27 June 2021

Transferii

Depreciation

Disposals

Balance at 26 June 2022

Carrying amount as at 26 June 2022

 ii. Transfer of assets from Plant and equipment to Leasehold improvements.

102

Cost

Balance at 28 June 2020

Additions

Disposals

Balance at 27 June 2021

Accumulated depreciation

Balance at 28 June 2020

Depreciation

Disposals

Balance at 27 June 2021

Carrying amount as at 27 June 2021

Note 11:  Intangible assets and goodwill

Cost

Balance at 27 June 2021

Additions

Disposals

Balance at 26 June 2022

Amortisation and impairment losses

Balance at 27 June 2021

Amortisation

Disposals

Balance at 26 June 2022

Carrying amount as at 26 June 2022

Leasehold 
improvements  
$’000

Plant and 
equipment 
$’000

7,182

4

(800)

6,386

(4,186)

(816)

800

(4,202)

2,184

43,270

10,812

(3,166)

50,916

(23,784)

(5,227)

3,140

(25,871)

25,045

Total  
$’000

50,452

10,816

(3,966)

57,302

(27,970)

(6,043)

3,940

(30,073)

27,229

Goodwill 
$’000

Intangibles 
$’000

45,321

-

-

3,805

3,873

-

45,321

7,678

-

-

-

-

45,321

(1,865)

(509)

-

(2,374)

5,304

103

Baby Bunting Annual Report 2022 
Notes to the Consolidated Financial Statements
for the year ended 26 June 2022
continued

Cost

Balance at 28 June 2020

Adjustment for change in accounting policy (Note 2)

Balance as at 28 June 2020 (restated)

Additions

Disposals

Balance at 27 June 2021

Amortisation and impairment losses

Balance at 28 June 2020

Adjustment for change in accounting policy (Note 2)

Balance as at 28 June 2020 (restated)

Amortisation

Disposals

Balance at 27 June 2021

Carrying amount as at 27 June 2021

Goodwill 
$’000

Intangibles 
$’000

45,321

5,816

-

-

-

-

(2,048)

3,768

44

(7)

45,321

3,805

-

-

-

-

-

-

45,321

(2,126)

630

(1,496)

(376)

7

(1,865)

1,940

Refer to Note 2(c) for detail on the inputs used in the impairment calculation of goodwill.

Note 12:  Leases 
The Company has lease contracts for various items of property, motor vehicles and material handling equipment used 
in its operations. Leases of buildings generally have lease terms between 5 and 12 years, while motor vehicles and 
material handling equipment generally have lease terms between 1 and 6 years. The Company’s obligations under its 
leases are secured by the lessor’s title to the leased assets. Generally, the Company is restricted from assigning and 
subleasing the leased assets. 

There are several lease contracts that include extension options and variable lease payments. Relevant factors the 
Company considers in determining the likelihood to exercise a lease renewal, to the point of reasonable certainty, 
include the Company’s overall property strategy, the importance of the leased asset to the Company, the existence of 
renewal options and their pricing, whether the market is a new market or an existing market, the costs of returning the 
leased asset in a contractually specified condition, the existence of alternate sites within the relevant catchment and 
the associated costs of a relocation, and any broader trends generally shaping the retail industry. The Company’s lease 
portfolio contains option periods averaging around 5 years that are not considered reasonably certain options to be 
exercised. However, these options provide the Company flexibility in managing the leased asset portfolio. The present 
value of the lease payments to be made under options considered reasonably certain to be exercised has been 
included in the lease liability balance as at 26 June 2022. 

The Company has several lease contracts that include extension options. These options are negotiated to provide 
flexibility in managing the leased-asset portfolio and align with the Company’s business needs. The undiscounted 
potential future payments at current rental rates under options that are not considered reasonably certain to be 
exercised is $273.356 million (2021: $264.325 million), which includes potential lease payments within the next five 
years of $24.320 million (2021: $30.845 million) should those options be exercised.

The Company has several lease commitments not recognised as a right-of-use asset and lease liability. The 
undiscounted future payments at current rental rates are $23.757 million (2021: nil). 

The Company also has certain leases of material handling equipment with lease terms of 12 months or less and leases 
of office equipment that are low in value. The Company applies the ‘short-term lease’ and ‘lease of low-value assets’ 
recognition exemptions for these leases.

104

Set out below are the carrying amounts of the Company’s right-of-use assets and lease liabilities and the movements 
during the period:

As at 28 June 2020 

Additions 

Remeasurements1

Depreciation expense

As at 27 June 2021

Additions 

Remeasurements1

Depreciation expense

As at 26 June 2022

1.  Remeasurements of right of use asset primarily represents lease extensions of stores.

Right of use Asset 

Motor 
Vehicles 
$’000

Material 
Handling 
Equipment 
$’000

170

210

-

1,402

1,433

24

Property 
$’000

91,932 

37,611

1,584

Total  
$’000

93,504

39,254

1,608

(21,581)

(149)

(578)

(22,308)

109,546

21,298

30,407

(24,682)

136,569

231

260

-

(154)

337

2,281

1,410

-

112,058

22,968

30,407

(759)

(25,595)

2,932

139,838

Lease Liabilities 

Opening balance

Additions 

Accretion of interest

Remeasurements1

Payments

Closing balance

Current

Non-current

Total lease liabilities

1.  Remeasurements of lease liabilities primarily represents lease extensions of stores.

The maturity analysis of lease liabilities are disclosed in Note 25 Financial Instruments.

2022
$’000

2021
$’000

125,289

105,978

22,968

39,254

6,102

29,851

4,729

1,608

(27,978)

(26,280)

156,232

125,289

29,550

126,682

25,521

99,768

156,232

125,289

105

Baby Bunting Annual Report 2022 
 
Notes to the Consolidated Financial Statements
for the year ended 26 June 2022
continued

The following are the amounts recognised in profit and loss: 

Depreciation expense of right-of-use asset

Interest expense on lease liabilities

Rent expenses – short-term leases

Rent expenses – leases of low-value assets (included in stores, administration and warehouse)

Rent expenses - variable lease payments

Total

2022
$’000

2021
$’000

25,595

22,308

6,102

4,729

104

656

51

584

3,002

2,814

35,459

30,486

The Company had total cash outflows for leases of $31.740 million in 2022 ($29.729 million in 2021). The Company also 
had non-cash additions to right-of-use assets and lease liabilities of $22.968 million in 2022 ($39.254 million in 2021). 

Note 13:  Deferred tax assets
Deferred tax balances are presented in the consolidated statement of financial position as follows:

2022
$’000

10,137

2021
$’000 
Restated

11,692

Recognised in 
profit  
or loss

Recognised 
in other 
comprehensive 
income

Recognised in 
equity

Closing  
balance

Opening 
balance

1,950

165

963

222

620

123

(33,617)

37,588

(2,766)

6,444

-

-

232

23

32

201

421

117

(6,640)

7,582

(1,300)

757

-

50

11,692

1,475

-

-

-

-

-

-

-

-

-

-

(122)

-

(122)

-

-

-

-

-

-

-

-

-

(2,908)

-

-

2,182

188

995

423

1,041

240

(40,257)

45,170

(4,066)

4,293

(122)

50

(2,908)

10,137

Deferred tax assets

2022 – Consolidated  
$’000

Employee benefits

Non-deductible accruals

Non-refundable layby income

Inventories

Gift vouchers

Right of return

Right of use asset

Lease liability

Property, plant and equipment

Share-based payments

Cash flow hedge reserve

Unrealised FX gain/(loss)

Total

106

 
2021 – Consolidated  
$’000 
Restated

Employee benefits

Non-deductible accruals

Non-refundable layby income

Inventories

Gift vouchers

Right of return

Right of use asset

Lease liability

Property, plant and equipment

Share-based payments

Total

Note 14:  Payables

Current

Trade payables

Sundry payables 

Opening 
balance

Recognised in 
profit  
or loss

Recognised 
in other 
comprehensive 
income

Recognised in 
equity

1,711

144

834

353

314

97

(28,051)

31,793

-

-

7,195

239

21

129

(131)

306

26

(5,566)

5,795

(2,766)

2,249

302

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

4,195

4,195

Closing  
balance

1,950

165

963

222

620

123

(33,617)

37,588

(2,766)

6,444

11,692

2022
$’000

2021
$’000

35,019

17,536

52,555

30,195

18,617

48,812

Terms and conditions of the above financial liabilities: 
•  Trade payables are non-interest bearing and are normally settled on 30-day terms.

•  Sundry payable includes $6.194 million (2021: $6.113 million) of deposit and instalment payments received by the 

Company in relation to layby sales taken out by customers. 

•  Sundry payables are non-interest bearing and have an average term of three months.

•  For explanations on the Company’s liquidity risk management processes, refer to Note 25(b).

Note 15:  Other liabilities

Unredeemed gift cards and vouchersi 

Refund liabilityii

Security deposits – car seat hire

2022
$’000

3,472

2,250

63

5,785

2021
$’000

2,068

1,044

51

3,163

i.  The unredeemed gift cards are expected to be redeemed within three years. Loyalty vouchers have a redemption period of 30 days.

ii.  The Company extended its change of mind returns policy from 14 days to 30 days on 7 September 2021 which provided a better experience for the Company’s 

customers.  This resulted in an increase in refund liability.

107

Baby Bunting Annual Report 2022Notes to the Consolidated Financial Statements
for the year ended 26 June 2022
continued

Note 16:  Loans and borrowings

Non-current - Secured

Bank loan1

1.  Bank loan is net of the loan establishment costs.

2022
$’000

2021
$’000

12,946

9,950

The ongoing funding requirements of the consolidated entity are provided by the National Australia Bank (“NAB”). 
On 30 March 2022, the Company entered into an amendment deed with NAB and the multi-option facility matures on 
31 March 2025. Security consists of a Deed of Charge over the assets of Baby Bunting Pty Ltd. The Company is a 
guarantor to the facility. 

The total facility limit at balance date was $78,000,000, consisting of $70,000,000 Corporate Market Loan (‘CML’) 
facility and $8,000,000 bank guarantee facility. The CML facility can be drawn to the lesser of $70,000,000 or 2.5 times 
the last 12 months historical rolling EBITDA. Interest on the facility is charged at a variable rate.

The consolidated entity was in compliance with the facility agreement at 26 June 2022. The current facility does not 
require the consolidated entity to amortise borrowings.

Note 17:  Provisions

Current

Employee benefits

Total current

Non-current

Employee benefits

Make-good provision

Total non-current

Make-good provision

Opening balance

Arising during the yeari

Closing balance

2022
$’000

2021
$’000

6,537

6,537

745

563

1,308

2022
$’000

-

563

563

5,804

5,804

691

-

691

2021
$’000

-

-

-

1.  Provision for make-good costs relates to the new 22,000 sqm National Distribution Centre and Store Support Centre in the event the Company was to 

vacate the premises at the end of the lease.

108

Note 18:  Issued capital 

Fully paid ordinary shares

Balance at beginning of the year

Issue of shares: 

- Employee Gift Offer

- LTI vesting 

 26 June 2022

27 June 2021

No. of  
shares

$’000

No. of  
shares 

$’000

129,255,075

87,153 127,564,474

86,358

135,051

760

165,221

3,068,000

-

1,525,380

795

-

Balance at end of the year

132,458,126

87,913 129,255,075

87,153

Fully paid ordinary shares carry one vote per share and carry the right to dividends. 

Note 19:  Dividends

Recognised amounts

Final 2021 dividend

Interim 2022 dividend

$ per 
ordinary 
share

2022

$’000

 $ per 
ordinary 
share

0.083

0.066

10,772

8,740

0.064

0.058

2021

$’000

8,164

7,497

On 13 August 2021, the Directors determined to pay a fully franked final dividend of 8.3 cents per share to the holders 
of fully paid ordinary shares in respect of the financial year ended 27 June 2021. The dividend was subsequently paid 
to shareholders on 10 September 2021 totalling $10.772 million.

On 11 February 2022, the Directors determined to pay an interim fully franked dividend of 6.6 cents per share to the 
holders of fully paid ordinary shares in respect of the half-year ended 26 December 2021. The dividend was 
subsequently paid to shareholders on 11 March 2022 totalling $8.740 million.

On 12 August 2022, the Directors determined to pay a fully franked final dividend of 9.0 cents per share to the holders of 
fully paid ordinary shares in respect of the financial year ended 26 June 2022, to be paid to shareholders on 9 September 
2022. The dividend has not been included as a liability in these consolidated financial statements. The record date for 
determining entitlements to the dividend is 26 August 2022. The total estimated dividend to be paid is $11.921 million.

Adjusted franking account balance

Franking credits that will arise from the payment of income tax payable as at the end  
of the financial year

Franking debits that will arise from the payment of income tax receivable as at the end  
of the financial year

Company

2021
$’000

7,757

-

2022
$’000

4,282

1,721

-

(1,056)

Franking debits that will arise from the payment of final dividend in respect of the financial year

(5,109)

(4,597)

There are no income tax consequence attached to the payment of dividends in either 2022 or 2021 by the Company to 
its shareholders.

109

Baby Bunting Annual Report 2022Notes to the Consolidated Financial Statements
for the year ended 26 June 2022
continued

Note 20:  Retained earnings

Retained earnings

Balance at beginning of year

Profit attributable to owners of the Company

Payment of dividends 

Share-based paymentsi

Balance at end of year

2022
$’000

5,772

19,521

2021
$’000
Restated

1,439

17,039

(19,512)

(15,661)

3,649

9,430

2,955

5,772

i. 

In FY22, 3,068,000 performance rights vested under the Company’s Long Term Incentive Plan (FY21: 1,525,380 performance rights) (market value of 
$17.362 million (FY21: market value of $7.339 million)). This vesting resulted in an income tax benefit of $1.559 million (FY21: $0.266 million) and an increase to 
the share-based payment tax reserve of $3.649 million (FY21: $2.955 million). The vested portion of $3.649 million (FY21: $2.955 million) was transferred to 
retained earnings.

Note 21:  Segment information
Management has determined the operating segments based on the reports reviewed by the CEO and Managing 
Director (the chief operating decision maker as defined under AASB 8) that are used to make strategic and operating 
decisions. The CEO and Managing Director considers the business primarily from a geographic perspective. During the 
year, the Company sold products online to New Zealand customers and has embarked on a plan to establish a store 
network in New Zealand (with the first store expected to be opened in 1H FY23). However, transactions occur in 
Australian dollars and are undertaken by Baby Bunting Pty Ltd. On this basis, management has identified one 
reportable segment, Australia.

The following is an analysis of the consolidated entity’s revenue and results from continuing operations by 
reportable segment:

Australia

 2021  
$’000 
Restated

2022  
$’000

Total

 2021  
$’000 
Restated

 2022  
$’000

507,274

468,377

507,274

468,377

44,619

33,906

44,619

33,906

350,669

299,783

350,669

299,783

12,619

31,763

10,860

28,631

12,619

31,763

10,860

28,631

220,779

186,548

220,779

186,548

235,948

193,709

235,948

193,709

Revenue

Operating EBIT

Total segment assets

Additions to plant and equipment and intangibles

Depreciation and amortisation

Total non-current assets1

Total segment liabilities

1.  Non-current assets exclude deferred tax assets.

110

 
Revenue reported above represents revenue generated from external customers. Inter-segment sales is eliminated on 
consolidation in the current reporting period (2021: nil).

The accounting policies of the reportable segment are the same as the consolidated entity’s accounting policies 
described in Note 2. The CEO and Managing Director assesses the performance of the operating segment based on a 
measure of Operating EBIT. This measurement basis excludes the effects of interest revenue, other operating income, 
finance costs, income tax and employee equity expenses.

Operating EBIT

A reconciliation of operating EBIT to profit before tax is provided as follows:

Operating EBIT

Interest revenue

Other operating income

Finance expenses

Employee equity expenses

Profit before tax

Segment assets and liabilities

2022
$’000

2021
$’000
Restated

44,619

33,906

-

-

-

2,466

(6,987)

(5,650)

(9,330)

(8,170)

28,302

22,552

The amounts provided to the CEO and Managing Director with respect to total assets and liabilities are measured in a 
manner consistent with that of the financial statements. Reportable segments’ assets and liabilities are reconciled to 
total assets as follows:

Total segment assets 

Total segment liabilities

Note 22:  Reserves

a.  Share-based payments

Share-based payments reserve

Balance at beginning of period

Performance rights – expense (Note 22(b))

Balance at end of period

2022
$’000

2021
$’000
Restated

350,669

299,783

235,948

193,709

2022
$’000

2021
$’000

8,954

6,828

15,782

4,380

4,574

8,954

111

Baby Bunting Annual Report 2022 
Notes to the Consolidated Financial Statements
for the year ended 26 June 2022
continued

b.  Performance rights

The consolidated entity has previously established a Long Term Incentive Plan (LTI Plan) involving the grant of 
performance rights. Upon vesting, each right entitles the participant to one fully paid ordinary share in the Company. 
No dividends or voting rights are attached to performance rights prior to vesting. The number of rights that vest, 
across various grants, will be determined by reference to certain performance conditions that include some or all of 
the following:

– Earnings per share (EPS) growth;

– Total shareholder return (TSR) growth; and

– Service condition (Retention rights, EPS, TSR).

Fair value of performance rights granted

The weighted average fair value of the performance rights TSR component granted during the reporting period under 
the LTI Plan is $1.89 (2021: $2.18). The fair value of the TSR component of performance rights is determined at grant 
date using a Monte-Carlo simulation. For the non-market component (EPS CAGR), the fair value is determined with 
reference to the share price of ordinary shares at grant date.

Performance rights series

Grant date

2021 (TSR CAGR)

2021 (EPS CAGR)

2022 (TSR CAGR)

2022 (EPS CAGR)

24 December 2020

24 December 2020

23 November 2021

23 November 2021

Grant date 
fair value

Exercise 
price

Expiry  
date

$2.18

$4.67

$1.89

$5.81

nil

nil

nil

nil

(1)

(1)

(1)

(1)

1.  These performance rights vest and can be exercised at the end of the relevant performance and service period, subject to meeting the relevant performance 

and/or service conditions. The Board determines whether vesting occurs. Any performance rights that have not vested following the final applicable 
performance period lapse. 

Share Price 

Exercise price

Expected volatility

Expected life (years)

Expected dividend yield

Risk-free interest rate

2022
(TSR CAGR)

2021
(TSR CAGR)

$5.49

$4.67

Nil

40%

2.85

3.00%

1.01%

nil

52%

2.80

3.22%

0.15%

Movements in performance rights during the year

The consolidated entity recorded a share-based payments expense for performance rights of $6.828 million 
(2021: $4.574 million) disclosed in the Consolidated Statement of Profit or Loss and Other Comprehensive Income 
under “Administrative expenses”. 

112

 
The following reconciles the performance rights outstanding at the beginning and end of the year:

52 weeks ended 26 June 2022

52 weeks ended 27 June 2021

TSR  
Number  
of rights 

EPS  
Number  
of rights

Retention 
Number  
of rights

TSR  
Number  
of rights 

EPS  
Number  
of rights 

Retention 
Number  
of rights

Balance at beginning of the period

3,737,500

3,737,500

564,000

3,932,880

2,407,500

564,000

Granted during the period

825,000

550,000

Forfeited during the period

-

-

-

-

1,330,000

1,330,000

Exercised during the period

(1,252,000)

(1,252,000)

(564,000)

(1,525,380)

-

-

-

-

-

-

-

-

-

Lapsed during the period

-

-

Balance at end of period

3,310,500

3,035,500

Exercisable at end of period

-

-

-

-

-

3,737,500

3,737,500

564,000

-

-

-

c.  General Employee Share Plan (“GESP”) 

The consolidated entity has previously established the GESP which is intended to be part of the consolidated entity’s 
overall remuneration policy to reward Baby Bunting employees, from time to time. The GESP provides for grants of 
Shares to eligible employees of the consolidated entity up to a value determined by the Board. 

During the reporting period, the Board issued a total of 135,051 shares (2021: 165,221 shares) in the Employee Gift 
Offer with no monetary consideration payable by participating eligible employees. Shares issued are subject to a 
disposal restriction in accordance with current Australian tax legislation. The fair value of $0.760 million (2021: 
$0.795 million) was fully expensed at the time of granting, as there are no performance or service conditions. 

d.  Share-based payment tax reserve

Share-based payment tax reserve

Balance at beginning of period

Tax effect of share-based payments1

Transfer to retained earnings2

Balance at end of period

26 Jun 2022
$’000

27 Jun 2021
$’000

4,195

741

-

7,150

(3,649)

(2,955)

1,287

4,195

1.  $0.741 million (2021: $7.150 million) represents an increase in future income tax benefits recognised in share-based payment tax reserve that is in excess of 

any future benefits relating to the cumulative share-based payment expense recognised in profit or loss. This increase in the reserve reflects the likelihood of 
greater number of performance rights vesting, relative to what was estimated as at the last reporting date, plus the addition of the 2022 performance rights 
granted to executives in November 2021 under the Company’s Long Term Incentive Plan.

2.  In FY22, 3,068,000 (2021: 1,525,380) performance rights vested under the Company’s Long Term Incentive Plan (market value: $17.362 million (2021: market 

value of $7.339 million)). The balance transferred to retained earnings represents the income tax benefit recorded in the reserves associated with share-
based payments that vested in the current period.

113

Baby Bunting Annual Report 2022 
Notes to the Consolidated Financial Statements
for the year ended 26 June 2022
continued

Note 23:  Related party transactions
The immediate parent and ultimate controlling party of the consolidated entity is Baby Bunting Group Limited 
(incorporated in Australia).

Balances and transactions between the Company and its subsidiaries, which are related parties of the Company, have 
been eliminated on consolidation and are not disclosed in this note. Details of transactions between the consolidated 
entity and other related parties are disclosed below.

a.  Loans to and from key management personnel and directors

As at the end of the current reporting period, no loans were outstanding to or from key management personnel or 
directors of the consolidated entity (2021: nil).

b.  Key management personnel compensation

The aggregate compensation made to directors and KMP of the Company and the consolidated entity is set out below:

Short-term employment benefits

Post-employment benefits

Other long-term benefits

Share-based payments

Cash incentive payment

2022
$

2021
$

1,595,078

1,803,857

105,699

36,831

88,068

26,823

2,256,794

1,652,687

-

1,445,234

3,994,402

5,016,669

Note 24:  Commitments for expenditure

Capital commitments

The consolidated entity has capital commitments totalling nil (2021: nil).

Note 25:  Financial instruments – Fair values and risk management
The consolidated entity’s activities expose it to a variety of financial risks, including market risk (foreign currency and 
interest rate risk), liquidity risk and credit risk.

The consolidated entity does not enter into or trade financial instruments, including derivative financial instruments, 
for speculative purposes. There have been changes to the consolidated entity’s exposure to financial risks or the 
manner in which it manages and measures these risks from the previous period.

114

 
The consolidated entity holds the following financial assets and liabilities at reporting date:

Financial assets

Cash and cash equivalents

Other receivables

Derivatives not designated as hedging instruments1

Derivatives designated as hedging instruments2

Financial liabilities

Trade and other payables

Other liabilities

Borrowings

Lease liability

2022
$’000

2021
$’000

12,238

5,303

-

407

10,884

5,916

66

-

17,948

16,866

52,555

48,812

2,250

12,946

1,044

9,950

156,232

125,289

223,983

185,095

1.  Derivatives not designated as hedging instruments reflect the positive change in fair value of those foreign exchange forward contracts that are not 
designated in hedge relationships, but are, nevertheless, intended to reduce the level of foreign currency risk for expected sales and purchases. 

2.  Derivatives designated as hedging instruments reflect the positive change in fair value of foreign exchange forward contracts, designated as cash flow 

hedges to hedge highly probable inventory purchases in US dollars (USD). 

a.  Market risk

i.  Foreign exchange risk

The majority of the consolidated entity’s operations are transacted in the functional currency, AUD of the Company 
and therefore exposure to foreign exchange risk is limited to around 12% of goods which are purchased in a foreign 
currency.

Foreign currency risk is the risk that the fair value or future cash flows of an exposure will fluctuate because of 
changes in foreign exchange rates. The Company’s exposure to the risk of changes in foreign exchange rates relates 
primarily to the Company’s operating activities (when revenue or expense is denominated in a foreign currency).

The Company is exposed to certain risks relating to its ongoing business operations. The primary risks managed using 
derivative instruments is foreign currency risk. 

Foreign exchange forward contracts are designated as hedging instruments in cash flow hedges of forecast purchases 
in US dollars. These forecast transactions are highly probable, and they comprise about 12% of the Company’s total 
expected purchases. The foreign exchange forward contract balances vary with the level of expected foreign currency 
purchases and changes in foreign exchange forward rates. 

There is an economic relationship between the hedged items and the hedging instruments as the terms of the foreign 
exchange forward contracts match the terms of the expected highly probable forecast transactions (i.e., notional 
amount and expected payment date). The Company has established a hedge ratio of 1:1 for the hedging relationships as 
the underlying risk of the foreign exchange forward contracts are identical to the hedged risk components. To test the 
hedge effectiveness, the Company uses the hypothetical derivative method and compares the changes in the fair value 
of the hedging instruments against the changes in fair value of the hedged items attributable to the hedged risks. 

The hedge ineffectiveness can arise from: 

– Differences in the timing of the cash flows of the hedged items and the hedging instruments.

– Different indexes (and accordingly different curves) linked to the hedged risk of the hedged items and hedging 

instruments.

115

Baby Bunting Annual Report 2022Notes to the Consolidated Financial Statements
for the year ended 26 June 2022
continued

– The counterparties’ credit risk differently impacting the fair value movements of the hedging instruments and 

hedged items.

– Changes to the forecasted amount of cash flows of hedged items and hedging instruments.

The Company manages its foreign currency risk by hedging transactions that are expected to occur based on 
forecasted purchases.

When a derivative is entered into for the purpose of being a hedge, the Company negotiates the terms of the 
derivative to match the terms of the hedged exposure. For hedges of forecast transactions, the derivative covers the 
period of exposure from the point the cash flows of the transactions are forecasted up to the point of settlement of 
the resulting payable that is denominated in the foreign currency.

At 26 June 2022, the Company adopted a hedging practice to address the currency risk using foreign currency 
forward contracts. The hedged purchases were highly probable at the reporting date.

Less than 1 
month

1 to 3 
months

3 to 6 
months

6 to 9 
months

9 to 12 
months

As at 26 June 2022

Foreign exchange forward contracts 
(highly probably forecast purchase)

Notional amount (in $AUD’000)

Average forward rate (AUD/USD)

1,859

0.6992

7,824

0.7172

1,599

0.6881

As at 27 June 2021

Foreign exchange forward contracts 
(highly probably forecast purchase)

Notional amount (in $AUD’000)

Average forward rate (AUD/USD)

ii.  Cash flow and fair value interest rate risk

-

-

-

-

-

-

-

-

-

-

-

-

-

-

Maturity

Total

11,282

-

The consolidated entity is exposed to interest rate risk as it borrows funds at floating interest rates. Any increase in 
interest rates will impact the consolidated entity’s costs of servicing these borrowings, which may adversely impact its 
financial position.

iii.  Summarised sensitivity analysis

The following table summarises the sensitivity of the consolidated entity’s financial assets and financial liabilities to 
interest rate risk.

The consolidated entity is using a sensitivity of 150 basis points (2021: 50 basis points) as management considers this 
to be reasonable having regard to historic movements in interest rates. A positive number represents an increase in 
profit and a negative number a decrease in profit.

At 27 June 2021

Financial assets

Other financial assets

Total increase/(decrease)

116

Change in 
USD rate

Carrying 
amount 
$’000

Foreign exchange risk

-50bps

+50 bps

Profit  
$’000

Profit  
$’000

-

-

-

-

-

-

At 26 June 2022

Financial assets

Other financial assets

Total increase/(decrease)

At 27 June 2021

Financial liabilities

Borrowings – CML Facility

Total increase/(decrease)

At 26 June 2022

Financial liabilities

Borrowings – CML Facility

Total increase/(decrease)

b.  Liquidity risk

Change in 
USD rate

Carrying 
amount 
$’000

Foreign exchange risk

-150bps

+150 bps

Profit  
$’000

Profit  
$’000

11,282

-

(169)

(169)

169

169

Interest rate risk

-50bps

+50 bps

Profit  
$’000

Profit  
$’000

50

50

(50)

(50)

Interest rate risk

-150bps

+150 bps

Profit  
$’000

Profit  
$’000

Carrying 
amount 
$’000

10,012

-

Carrying 
amount 
$’000

13,075

-

196

196

(196)

(196)

Ultimate responsibility for liquidity risk management rests with the Board, who assess the consolidated entity’s short, 
medium and long term funding and liquidity management requirements. The consolidated entity manages liquidity risk by 
maintaining adequate reserves, banking facilities and reserve borrowing facilities and by continuously monitoring 
forecast and actual cash flows.

Financing arrangements

The consolidated entity has access to the following undrawn borrowing facilities at the end of the reporting period:

CML Facility

Bank Guarantee Facility

Total Facility

Limit  
$’000

70,000

8,000

 2022

Utilised 
$’000

13,075

3,005

Limit  
$’000

70,000

8,000

 2021

Utilised 
$’000

10,012

3,471

78,000

16,080

78,000

13,483

117

Baby Bunting Annual Report 2022 
Notes to the Consolidated Financial Statements
for the year ended 26 June 2022
continued

Maturities of financial assets and financial liabilities

The following tables detail the consolidated entity’s remaining contractual maturity for its financial assets and liabilities. 
The tables have been drawn up based on the undiscounted cash flows of financial liabilities based on the earliest date 
on which the consolidated entity can be required to pay. The table includes both principal and estimated interest cash 
flows. Cash flows for financial assets and liabilities without fixed amount or timing are based on the conditions existing 
at the reporting date.

Less than 
6 months 
$’000

6 – 12 
months 
$’000

Between  
1 and  
2 years 
$’000

Between  
2 and  
5 years 
$’000

Over  
5 years 
$’000

Total  
$’000

Weighted 
average 
effective 
interest  
rate %

Maturity

At 26 June 2022

Financial assets

Cash and cash equivalents

Other receivables

Other financial assets

Financial liabilities

Trade and other payables

52,555

Other liabilities

Lease liability

Borrowings – CML facility

2,250

14,916

-

12,238

5,303

407

17,948

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

12,238

5,303

407

17,948

52,555

2,250

-

-

-

-

15,329

57,542

46,233

42,723

176,743

69,721

15,329

57,542

-

-

12,946

59,179

-

12,946

 1.62%

42,723

244,494

Less than 
6 months 
$’000

6 – 12 
months 
$’000

Between  
1 and  
2 years 
$’000

Between  
2 and  
5 years 
$’000

Over  
5 years 
$’000

Total 
$’000

Weighted 
average 
effective 
interest  
rate %

Maturity

At 27 June 2021

Financial assets

Cash and cash equivalents

10,884

Other receivables

Other financial assets

Financial liabilities

Trade and other payables

Other liabilities

Lease liability

5,916

66

16,866

48,812

1,044

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

10,884

5,916

66

16,866

48,812

1,044

-

-

-

-

-

14,063

12,238

43,106

36,585

40,758

146,750

Borrowings – CML facility

-

-

9,950

-

-

9,950

1.58%

63,919

12,238

53,056

36,585

40,758

206,556

118

 
c.  Credit risk management

Credit risk refers to the risk that a counterparty will default on its contractual obligations resulting in financial loss 
to the consolidated entity. The consolidated entity has endeavoured to minimise its credit risk by dealing with 
creditworthy counterparties and use of counterparty account based credit limits which are regularly reviewed 
against historical spending patterns for appropriateness.

The consolidated entity does not have any significant credit risk exposure to any single counterparty or any group 
of counterparties having similar characteristics. The carrying amount of financial assets recorded in the financial 
statements, net of any allowance for impairment, represents the consolidated entity’s maximum exposure to credit risk.

d.  Fair value of financial instruments

The carrying amount of financial assets and financial liabilities recorded in the financial statements approximate their 
fair values. 

Note 26:  Notes to the statement of cash flows

a.  Reconciliation of profit for the year to net cash flows from ordinary activities

Profit after income tax

Non-cash expenses and other adjustments:

 Depreciation and amortisation

 Share-based payments

Changes in assets and liabilities:

 Decrease/(Increase) in other receivables

 Decrease/(Increase) in other assets

 Decrease/(Increase) in inventories

 Decrease/(Increase) in deferred tax assets

 Increase/(Decrease) in trade and other payables 

 Increase/(Decrease) in provisions

 Increase/(Decrease) in income tax assets/liability

 Increase/(Decrease) in other financial liabilities

Net cash provided by operating activities

2022
$’000

19,521

31,763

7,588

2021
$’000
Restated

17,039

28,631

5,396

679

(2,184)

(743)

(1,197)

(16,679)

(14,893)

(842)

4,019

1,346

4,532

2,622

(54)

(1,094)

793

636

1,155

52,365

35,669

119

Baby Bunting Annual Report 2022 
Notes to the Consolidated Financial Statements
for the year ended 26 June 2022
continued

b.  Reconciliation of Cash and Cash equivalents

For the purposes of the statement cash flows, cash at the end of the financial year as shown in the statement of cash 
flows is reconciled to the related items in the statement of financial position as follows:

Cash on hand

Cash at bank

2022
$’000

84

12,154

12,238

2021
$’000

79

10,805

10,884

Note 27:  Parent entity disclosures
As at, and throughout, the 52 weeks ended 26 June 2022 the parent entity of the consolidated entity was Baby 
Bunting Group Limited. 

Result of parent entity:

Profit for the year

Other comprehensive income

Total comprehensive income for the year

Financial position of parent entity at year end:

Current assets

Non-current assets

Total assets

Current liabilities

Non-current liabilities

Total liabilities

Total equity of the parent entity comprising of:

Issued capital

Reserves

Retained earnings

Total equity

Parent Entity

2022
$’000

2021
$’000

19,521

14,487

-

-

19,521

14,487

-

-

102,143

98,485

102,143

98,485

1,304

1,304

-

-

1,304

1,304

86,357

86,357

-

-

14,482

10,824

100,839

97,181

The Company does not have any contractual commitments for the acquisition of property, plant and equipment 
(27 June 2021: nil). The Company does not have any contingent liabilities (27 June 2021: nil)

120

 
Note 28:  Group entities
Baby Bunting Group Limited has three 100% owned subsidiaries, Baby Bunting Pty Ltd, Baby Bunting EST Pty Ltd and 
Baby Bunting NZ Limited. The investment in Baby Bunting Pty Ltd is $8,891,700 which represents the issued capital of 
the entity, together with the value of non-cash costs associated with the acquisition of the business. 

The Company and Baby Bunting Pty Ltd have entered into a Deed of Cross Guarantee.

Pursuant to ASIC Corporations (Wholly-owned Companies) Instrument 2016/785, the wholly-owned subsidiary (Baby 
Bunting Pty Ltd) is relieved from the Corporations Act 2001 requirements for the preparation, audit and lodgment 
of Financial Reports.

The effect of the deed is that the Company guarantees to each creditor payment in full of any debt in the event of 
winding up of the subsidiary under certain provisions of the Corporations Act 2001. If a winding up occurs under 
other provisions of the Act, the Company will only be liable in the event that after six months any creditor has not 
been paid in full.

The Consolidated Statement of Profit and Loss and Other Comprehensive Income and Consolidated Statement of 
Financial Position of the consolidated entity approximates the forementioned statements comprising the Company and 
subsidiary which are party to the deed as at the reporting date and therefore additional Company and subsidiary 
financial statements are not presented. 

Subsidiaries listing

Name of subsidiary

Baby Bunting Pty Ltd1

Baby Bunting EST Pty Ltd2

Baby Bunting NZ Limited

Proportion of ownership 
interest and voting power 
held by the Company

June 2022

June 2021

100%

100%

100%

100%

Principal activity

Place of 
incorporation  
and operation

Retailing of baby merchandise Australia

Australia

Trustee of the trust 
established in connection 
with the Company’s employee 
share plans

Retailing of baby merchandise 
in New Zealand

New Zealand

100%

-

1.  This wholly-owned subsidiary has entered into a deed of cross guarantee with Baby Bunting Group Limited. Baby Bunting Pty Ltd became a party to the deed 

of cross guarantee on 19 June 2008.

2.  Baby Bunting EST Pty Ltd has no material net assets or profit and the financial information disclosed in this report represents the financial information for the 

group entities that are party to the deed of cross guarantee.

121

Baby Bunting Annual Report 2022Notes to the Consolidated Financial Statements
for the year ended 26 June 2022
continued

Note 29:  Earnings per share

Basic earnings per share from continuing operations1

Diluted earnings per share from continuing operations1

1. 

In the current and comparative reporting periods there were no discontinued operations.

a.  Basic earnings per share

2022

2021
Restated

cents  
per share

cents  
per share

14.9

14.3

13.2

12.6

Basic earnings per share is calculated by dividing the profit for the year attributable to members of the ordinary equity 
holders of the parent by the weighted average number of ordinary shares outstanding during the year. 

The earnings and weighted average number of ordinary shares used in the calculation of basic earnings per share are 
as follows:

Earnings used in the calculation of basic earnings per share from continuing operations1

1. 

In the current and comparative reporting periods there were no discontinued operations.

2022
$’000

19,521

2021
$’000
Restated

17,039

Number

Number

Weighted average number of ordinary shares for the purposes of basic earnings per share

131,387,517 128,708,525

b.  Diluted earnings per share

Diluted earnings per share is calculated by dividing the profit attributable to members of the ordinary equity holders of 
the parent by the weighted average number of ordinary shares outstanding during the year plus the weighted average 
number of ordinary shares that would be issued on conversion of all the dilutive potential ordinary shares into ordinary 
shares. 

The earnings used in the calculation of diluted earnings per share are as follows:

Earnings used in the calculation of diluted earnings per share from continuing operations1

2022
$’000

19,521

2021
$’000
Restated

17,039

1. 

In the current and comparative reporting periods there were no discontinued operations.

The weighted average number of ordinary shares for the purposes of diluted earnings per share reconciles to the 
weighted average number of ordinary shares used in the calculation of basic earnings per share as follows:

Weighted average number of ordinary shares for the purposes of diluted earnings  
per share2

Number

Number

136,151,386 134,896,637

2.  The weighted average number of shares takes into account the weighted average effect of performance rights granted during the year.

122

Note 30:  Remuneration of auditors

Assurance Services

Review of the financial report for the half-year

Audit of the year-end financial report

Tax and Consulting Services

Taxation services

Remuneration advisory services

Total remuneration

2022
$

2021
$

47,850

143,550

191,400

18,590

11,845

30,435

211,835

38,350

135,050

173,400

18,950

7,674

26,624

200,024

The auditors of the consolidated entity and the Company are Ernst & Young. From time to time, Ernst & Young provides 
other services to the consolidated entity and the Company, which are subject to the corporate governance 
procedures adopted by the Company. 

Note 31:  Events after balance sheet date

Dividends on the Company’s ordinary shares

A final dividend of 9.0 cents per fully paid ordinary shares has been determined for the year ended 26 June 2022 - 
refer Note 19.

There have been no events subsequent to the date of this report which would have a material effect on the financial 
report of the consolidated entity at 26 June 2022.

123

Baby Bunting Annual Report 2022Directors’ Declaration

The Directors declare that:

a.  in their opinion, there are reasonable grounds to believe that the Company will be able to pay its debts as and when 

they become due and payable;

b. in their opinion, the attached financial statements are in compliance with International Financial Reporting 

Standards, as stated in Note 2 to the financial statements;

c. in their opinion, the attached financial statements and notes thereto are in accordance with the Corporations Act 
2001, including compliance with accounting standards and giving a true and fair view of the financial position and 
performance of the consolidated entity; and

d. the Directors have been given the declarations required by s.295A of the Corporations Act 2001.

In the Directors’ opinion, there are reasonable grounds to believe that the Company and its subsidiary which have 
entered into the Deed of Cross Guarantee, as detailed in Note 28 to the financial statements will be able to meet any 
obligations or liabilities to which they are, or may become, subject by virtue of the deed of cross guarantee.

Signed in accordance with a resolution of the directors made pursuant to s.295(5) of the Corporations Act 2001.

On behalf of the Directors

Melanie Wilson
Chair

12 August 2022

124

Independent Auditor’s Report

125

A member firm of Ernst & Young Global LimitedLiability limited by a scheme approved under Professional Standards LegislationErnst & Young8 Exhibition StreetMelbourne  VIC  3000  AustraliaGPO Box 67 Melbourne  VIC  3001 Tel: +61 3 9288 8000Fax: +61 3 8650 7777ey.com/auIndependent Auditor's Report to the Members of Baby Bunting GroupLimitedReport on the Audit of the Financial ReportOpinionWe have audited the financial report of Baby Bunting Group Limited (the Company) and its subsidiaries(collectively the Group), which comprises the consolidated statement of financial position as at26 June 2022, the consolidated statement of profit or loss and other comprehensive income,consolidated statement of changes in equity and consolidated statement of cash flows for the yearthen ended, notes to the financial statements, including a summary of significant accounting policies,and the directors' declaration.In our opinion, the accompanying financial report of the Group is in accordance with theCorporationsAct 2001, including:(a)giving a true and fair view of the consolidated financial position of the Group as at 26 June 2022and of its consolidated financial performance for the year ended on that date; and(b)complying with Australian Accounting Standards and theCorporations Regulations 2001.Basis for OpinionWe conducted our audit in accordance with Australian Auditing Standards. Our responsibilities underthose standards are further described in theAuditor’s Responsibilities for the Audit of the FinancialReport section of our report. We are independent of the Group in accordance with the auditorindependence requirements of theCorporations Act 2001 and the ethical requirements of theAccounting Professional and Ethical Standards Board’s APES 110Code of Ethics for ProfessionalAccountants(including Independence Standards) (the Code) that are relevant to our audit of thefinancial report in Australia. We have also fulfilled our other ethical responsibilities in accordance withthe Code.We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basisfor our opinion.Key Audit MattersKey audit matters are those matters that, in our professional judgement, were of most significance inour audit of the financial report of the current year. These matters were addressed in the context ofour audit of the financial report as a whole, and in forming our opinion thereon, but we do not providea separate opinion on these matters. For each matter below, our description of how our auditaddressed the matter is provided in that context.We have fulfilled the responsibilities described in theAuditor’s Responsibilities for the Audit of theFinancial Report section of our report, including in relation to these matters. Accordingly, our auditincluded the performance of procedures designed to respond to our assessment of the risks ofmaterial misstatement of the financial report. The results of our audit procedures, including theprocedures performed to address the matters below, provide the basis for our audit opinion on theaccompanying financial report.Baby Bunting Annual Report 2022Independent Auditor’s Report
continued

126

A member firm of Ernst & Young Global LimitedLiability limited by a scheme approved under Professional Standards LegislationCarryingvalue of inventoriesWhysignificantHow our audit addressed the key audit matterAs at 26 June 2022, the Group held $96.7million in inventories representing 28% of totalassets of the Group.As detailed in Note 2(h) of the financial report,inventories are valued at the lower of cost andnet realisable value.The cost of inventory is determined using aweighted average cost approach adjusted forvolume rebates and settlements discounts.Judgement was required to be exercised by theGroup to determine the net realisable value foritems which may be ultimately sold below cost.These judgements include consideration ofexpectations for future sales based on historicalexperience.Given the process and judgement involved indetermining the cost and carrying value ofinventories, this was considered a key auditmatter.►Assessed the appropriateness of the Group’saccounting policies in relation to inventoryincluding volume rebates and settlementdiscounts in accordance with AustralianAccounting Standards.►Assessed the design and operating effectivenessof relevant controls used by the Group to recordthe cost of inventories and tested the cost priceof inventory recorded for a sample of inventoryitems to supplier invoices.►Assessed the effectiveness of controls in placerelating to the recognition and measurement ofrebate and settlement discount amounts andtested a sample of rebates and discounts toindividual supplier agreements.►Assessed the basis for inventory provisionsrecorded by the Group for slow movinginventories and stock losses.  In doing so, weexamined the Group’s process for identifyingslow moving inventories, negative margin,historical stock loss rate trends and expectedcosts to sell and had discussions with inventorycontrollers on inventory management.►Considered the impact of sales subsequent toyear end on the value of inventories at balancedate by comparing the actual selling prices to thecarrying value for a sample of inventories.Information Other than the Financial Report and Auditor’s Report ThereonThe directors are responsible for the other information. The other information comprises theinformation included in the Company’s 2022 Annual Report, but does not include the financial reportand our auditor’s report thereon.Our opinion on the financial report does not cover the other information and accordingly we do notexpress any form of assurance conclusion thereon, with the exception of the Remuneration Reportand our related assurance opinion.In connection with our audit of the financial report, our responsibility is to read the other informationand, in doing so, consider whether the other information is materially inconsistent with the financialreport or our knowledge obtained in the audit or otherwise appears to be materially misstated.127

A member firm of Ernst & Young Global LimitedLiability limited by a scheme approved under Professional Standards LegislationIf, based on the work we have performed, we conclude that there is a material misstatement of thisother information, we are required to report that fact. We have nothing to report in this regard.Responsibilities of the Directors for the Financial ReportThe directors of the Company are responsible for the preparation of the financial report that gives atrue and fair view in accordance with Australian Accounting Standards and theCorporations Act 2001and for such internal control as the directors determine is necessary to enable the preparation of thefinancial report that gives a true and fair view and is free from material misstatement, whether due tofraud or error.In preparing the financial report, the directors are responsible for assessing the Group’s ability tocontinue as a going concern, disclosing, as applicable, matters relating to going concern and using thegoing concern basis of accounting unless the directors either intend to liquidate the Group or to ceaseoperations, or have no realistic alternative but to do so.Auditor's Responsibilities for the Audit of the Financial ReportOur objectives are to obtain reasonable assurance about whether the financial report as a whole isfree from material misstatement, whether due to fraud or error, and to issue an auditor’s report thatincludes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that anaudit conducted in accordance with the Australian Auditing Standards will always detect a materialmisstatement when it exists. Misstatements can arise from fraud or error and are considered materialif, individually or in the aggregate, they could reasonably be expected to influence the economicdecisions of users taken on the basis of this financial report.As part of an audit in accordance with the Australian Auditing Standards, we exercise professionaljudgement and maintain professional scepticism throughout the audit. We also:Identify and assess the risks of material misstatement of the financial report, whether due tofraud or error, design and perform audit procedures responsive to those risks, and obtain auditevidence that is sufficient and appropriate to provide a basis for our opinion. The risk of notdetecting a material misstatement resulting from fraud is higher than for one resulting fromerror, as fraud may involve collusion, forgery, intentional omissions, misrepresentations, or theoverride of internal control.Obtain an understanding of internal control relevant to the audit in order to design auditprocedures that are appropriate in the circumstances, but not for the purpose of expressing anopinion on the effectiveness of the Group’s internal control.Evaluate the appropriateness of accounting policies used and the reasonableness of accountingestimates and related disclosures made by the directors.Baby Bunting Annual Report 2022Independent Auditor’s Report
continued

128

A member firm of Ernst & Young Global LimitedLiability limited by a scheme approved under Professional Standards LegislationConclude on the appropriateness of the directors’ use of the going concern basis of accountingand, based on the audit evidence obtained, whether a material uncertainty exists related toevents or conditions that may cast significant doubt on the Group’s ability to continue as a goingconcern. If we conclude that a material uncertainty exists, we are required to draw attention inour auditor’s report to the related disclosures in the financial report or, if such disclosures areinadequate, to modify our opinion. Our conclusions are based on the audit evidence obtained upto the date of our auditor’s report. However, future events or conditions may cause the Groupto cease to continue as a going concern.Evaluate the overall presentation, structure and content of the financial report, including thedisclosures, and whether the financial report represents the underlying transactions and eventsin a manner that achieves fair presentation.Obtain sufficient appropriate audit evidence regarding the financial information of the entitiesor business activities within the Group to express an opinion on the financial report. We areresponsible for the direction, supervision and performance of the Group audit. We remain solelyresponsible for our audit opinion.We communicate with the directors regarding, among other matters, the planned scope and timing ofthe audit and significant audit findings, including any significant deficiencies in internal control that weidentify during our audit.We also provide the directors with a statement that we have complied with relevant ethicalrequirements regarding independence, and to communicate with them all relationships and othermatters that may reasonably be thought to bear on our independence, and where applicable, actionstaken to eliminate threats or safeguards applied.From the matters communicated to the directors, we determine those matters that were of mostsignificance in the audit of the financial report of the current year and are therefore the key auditmatters. We describe these matters in our auditor’s report unless law or regulation precludes publicdisclosure about the matter or when, in extremely rare circumstances, we determine that a mattershould not be communicated in our report because the adverse consequences of doing so wouldreasonably be expected to outweigh the public interest benefits of such communication.Report on the Audit of the Remuneration ReportOpinion on the Remuneration ReportWe have audited the Remuneration Report included in pages 55 to 76 of the directors' report for theyear ended 26 June 2022.In our opinion, the Remuneration Report of Baby Bunting Group Limited for the year ended26 June 2022, complies with section 300A of theCorporations Act 2001.129

A member firm of Ernst & Young Global LimitedLiability limited by a scheme approved under Professional Standards LegislationResponsibilitiesThe directors of the Company are responsible for the preparation and presentation of theRemuneration Report in accordance with section 300A of theCorporations Act 2001. Ourresponsibility is to express an opinion on the Remuneration Report, based on our audit conducted inaccordance with Australian Auditing Standards.Ernst & YoungTony MorsePartnerMelbourne12 August 2022Baby Bunting Annual Report 2022Shareholder 
information

as at 4 July 2022

Baby Bunting Group Limited has one class of shares on issue (being fully paid ordinary shares). There are 132,458,126 
shares on issue. All of the Company’s shares are listed on the Australian Securities Exchange. There is no current 
on-market buy-back.

Twenty Largest Shareholders

Name

J P Morgan Nominees Australia Pty Limited 

Citicorp Nominees Pty Limited

HSBC Custody Nominees (Australia) Limited

National Nominees Limited

BNP Paribas Nominees Pty Ltd 

BNP Paribas Nominees Pty Ltd HUB24 Custodial Serv Ltd 

BNP Paribas Noms Pty Ltd 

Mr Matthew Spencer

Fiddian Teal Nominees Pty Ltd 

Citicorp Nominees Pty Limited 

Mr Graeme John Haines + Mrs Sharni Gay Haines + Mr Malcom Arnold Haines 


Fergus & Co Pty Ltd 

Mr Scott Teal 

Mr Michael Pane

Mr Darin Hoekman

Highmont Heights Pty Ltd 

Mr Corey Lewis

Oakleytower Pty Limited 

Coolum Oak Pty Ltd 

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

Australian Executor Trustees Limited 

Number of 
shares

% of 
shares

33,818,136

27,397,339

19,873,197

8,331,867

2,462,355

1,942,296

1,742,986

1,094,459

889,439

860,720

671,264

488,974

475,843

419,110

400,297

400,000

374,644

358,781

325,000

295,564

25.53

20.68

15.00

6.29

1.86

1.47

1.32

0.83

0.68

0.65

0.51

0.37

0.36

0.32

0.30

0.30

0.28

0.27

0.25

0.22

Total

102,632,271

77.48

130

Unmarketable parcels
There were 623 holdings of less than a marketable parcel (less than $500 in value or less than 122 shares) based on 
the closing market price of $4.12 per share at 4 July 2022.

Distribution of Shareholders and Shareholdings

Range

1 – 1,000

1,001 – 5,000

5,001 – 10,000

10,001 – 100,000

100,001 and over

Total

Total holders

% of total 
holders

Number of 
shares

% of shares

4,089

2,976

771

482

47

48.9

35.6

9.2

5.8

0.6

1,770,537

7,511,158

5,728,904

10,398,765

107,048,762

8,365

100.0

132,458,126

1.34

5.67

4.33

7.85

80.82

100.0

Substantial shareholders
As at 4 July 2022, the substantial holders (as disclosed in substantial holdings notices given to the Company) are:

Name

AustralianSuper Pty Ltd

Bennelong Funds Management Group Pty Ltd

Date of most recent notice

10 Sept 202

13 Aug 2021

Number of 
shares

17,710,679

13,727,084

Relevant
interest

13.65%

10.58%

Voting rights of ordinary shares
The Company’s Constitution sets out the voting rights attached to ordinary shares. In summary, shareholders may 
vote at a meeting of shareholders in person, directly or by proxy or attorney and, in the case of a shareholder that is 
a company, also by representative. On a show of hands, a shareholder has one vote. On a poll, a shareholder has one 
vote for every fully paid share held.

Performance rights
The Company has unquoted performance rights on issue. As at 4 July 2022, there were 12 holders of performance 
rights. There are no voting rights attached to performance rights.

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132

Corporate 
Directory

Registered Office

Baby Bunting Group Limited

153 National Drive 

Dandenong South VIC 3175

(03) 8795 8100

Directors 
Melanie Wilson

Gary Levin

Donna Player

Gary Kent

Francine Ereira 

Stephen Roche

Matt Spencer

Company Secretary
Corey Lewis

Investor Relations
Darin Hoekman

Chief Financial Officer 

(03) 8795 8100

Shareholder Enquiries

Share Registry

Computershare Investor Services Pty Ltd 

GRP Box 2975

Melbourne VIC 3001

1800 850 505 (within Australia)

+61 3 9415 4000 (outside Australia)

Auditor

Ernst & Young

8 Exhibition Street

Melbourne VIC 3000

Securities Exchange Listing
Baby Bunting Group Limited shares are listed on the 
Australian Securities Exchange (ASX)

(ASX code: BBN)

Investor website
babybunting.com.au/investor

Online store
babybunting.com.au

babybunting.co.nz

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Baby Bunting Annual Report 2022