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Brady

brc · NYSE Industrials
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Ticker brc
Exchange NYSE
Sector Industrials
Industry Security & Protection Services
Employees 5001-10,000
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FY2012 Annual Report · Brady
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BRADY CORP  (BRC)

  10-K

Annual report pursuant to section 13 and 15(d)
Filed on 09/27/2012
Filed Period 07/31/2012

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
                                    
Table of Contents

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

Form 10-K
ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

x

For the fiscal year ended July 31, 2012

OR
¨ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from                    to                    

Commission file number 1-14959

BRADY CORPORATION
(Exact name of registrant as specified in charter)

Wisconsin
(State or other jurisdiction of
incorporation or organization)
6555 West Good Hope Road,
Milwaukee, WI
(Address of principal executive offices)

39-0178960
(IRS Employer
Identification No.)

53223
(Zip Code)

(414) 358-6600
(Registrant's telephone number, including area code)

Securities registered pursuant to Section 12(b) of the Act:

Title of each class
Class A Nonvoting Common Stock, Par
Value $.01 per share

Name of each exchange on which registered
New York Stock Exchange

Securities registered pursuant to Section 12(g) of the Act:
None

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.    Yes  x    No  ¨

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.    Yes  ¨    No  x

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934
during  the  preceding  12  months  (or  for  such  shorter  period  that  the  registrant  was  required  to  file  such  reports),  and  (2)  has  been  subject  to  such  filing
requirements for the past 90 days.    Yes  x    No  ¨

Indicate  by  check  mark  whether  the  registrant  has  submitted  electronically  and  posted  on  its  corporate  Web  site,  if  any,  every  Interactive  Data  File
required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter period that the registrant was
required to submit and post such files).    Yes  x    No  ¨

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to
the best of the registrant's knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment
to this Form 10-K.  ¨

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company.

See definition of "large accelerated filer", "accelerated filer", and "smaller reporting company" in Rule 12b-2 of the Exchange Act. (Check one):

Large accelerated filer
Non-accelerated filer

  x
  ¨  (Do not check if a smaller reporting company)

   Accelerated filer
   Smaller reporting company

  ¨
  ¨

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act).    Yes  ¨    No  x

The  aggregate  market  value  of  the  non-voting  common  stock  held  by  non-affiliates  of  the  registrant  as  of  January  31,  2012,  was  approximately
$1,441,914,982 based on closing sale price of $32.37 per share on that date as reported for the New York Stock Exchange. As of September 20, 2012, there
were 47,406,559 outstanding shares of Class A Nonvoting Common Stock (the "Class A Common Stock"), and 3,538,628 shares of Class B Common Stock.
The Class B Common Stock, all of which is held by affiliates of the registrant, is the only voting stock.

  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
Table of Contents

Item 1. Business

General Development of Business
Financial Information About Industry Segments
Narrative Description of Business

Overview
Research and Development
Operations
Environment
Employees

INDEX

PART I

Financial Information About Foreign and Domestic Operations and Export Sales
Information Available on the Internet

Item 1A. Risk Factors
Item 1B. Unresolved Staff Comments
Item 2. Properties
Item 3. Legal Proceedings
Item 4. Mine Safety Disclosures

PART II

Item  5. Market for Registrant's Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities
Item 6. Selected Financial Data
Item  7. Management's Discussion and Analysis of Financial Condition and Results of Operations
Item 7A. Quantitative and Qualitative Disclosures About Market Risk
Item 8. Financial Statements and Supplementary Data
Item  9. Changes in and Disagreements With Accountants on Accounting and Financial Disclosure
Item 9A. Controls and Procedures
Item 9B. Other Information

Item 10. Directors and Executive Officers of the Registrant
Item 11. Executive Compensation

PART III

Compensation Discussion and Analysis
Management Development and Compensation Committee Interlocks and Insider Participation
Management Development and Compensation Committee Report
Compensation Policies and Practices
Summary Compensation Table
Grants of Plan-Based Awards for 2012
Outstanding Equity Awards at 2012 Fiscal Year End
Option Exercises for Fiscal 2012
Non-Qualified Deferred Compensation for Fiscal 2012
Potential Payments Upon Termination or Change in Control
Compensation of Directors
Director Compensation Table — Fiscal 2012

Item  12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters
Item 13. Certain Relationships, Related Transactions, and Director Independence
Item 14. Principal Accounting Fees and Services

Item 15. Exhibits and Financial Statement Schedules
Signatures

PART IV

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Table of Contents

Item 1. Business

(a) General Development of Business

PART I

Brady  Corporation  ("Brady,"  "Company,"  "we,"  "us,"  "our")  was  incorporated  under  the  laws  of  the  state  of  Wisconsin  in  1914.  The  Company's

corporate headquarters are located at 6555 West Good Hope Road, Milwaukee, Wisconsin 53223, and the telephone number is (414) 358-6600.

Brady Corporation is an international manufacturer of identification solutions and specialty materials that identify and protect premises, products and
people. The ability to provide customers with a broad range of proprietary, customized, and diverse products for use in various applications, along with a
commitment to quality and service, a global footprint and multiple sales channels, have made Brady a world leader in many of its markets.

The  Company's  primary  objective  is  to  build  upon  its  leading  market  position  and  increase  shareholder  value  by  leveraging  competitive  strengths

including:

•

•

•

•

  Global leadership position in niche markets

  Innovation advantage — Internally developed products drive growth and help sustain gross profit margins

  Operational  excellence  —  Continuous  productivity  improvement  through  global  sourcing,  the  Brady  Business  Performance  System

("BBPS"), and SG&A effectiveness programs

  Disciplined acquisition process

(b) Financial Information About Industry Segments

The  information  required  by  this  Item  is  provided  in  Note  7  of  the  Notes  to  Consolidated  Financial  Statements  contained  in  Item  8  —  Financial

Statements and Supplementary Data.

(c) Narrative Description of Business

Overview

The Company is organized and managed on a geographic basis within three regions: Americas, EMEA (Europe, the Middle East and Africa), and Asia-

Pacific, which are the reportable segments. Below is a summary of sales by reportable segments in the fiscal years ended July 31:

Americas
EMEA
Asia-Pacific
Total

2012

2011

2010

45% 
29% 
26% 
100% 

43% 
30% 
27% 
100% 

44% 
30% 
26% 
100% 

Across these regions, the Company operates three primary business platforms: Identification Solutions ("ID Solutions"), Direct Marketing and Die-Cut.
The ID Solutions business platform was referred to as the Brady business in prior filings. Below is a summary of sales by business in the fiscal years ended
July 31:

ID Solutions
Direct Marketing
Die-Cut
Total

2012

2011

2010

56% 
27% 
17% 
100% 

3

55% 
27% 
18% 
100% 

54% 
27% 
19% 
100% 

 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
  
 
  
 
  
 
 
 
  
 
 
 
  
 
 
 
 
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
  
 
  
 
  
 
 
 
  
 
 
 
  
 
 
 
 
Table of Contents

ID Solutions

Within the ID Solutions platform, the primary product categories include:

•

•

•

•

  Workplace safety and compliance, which includes facility identification, labeling systems, spill control, lockout/tagout, and software services

  Product  identification,  which  includes  materials  and  printing  systems  for  product  identification,  brand  protection  labeling,  work  in  process

labeling, finished product identification, and bar coding that performs under a variety of harsh or demanding conditions

  Wire identification, which includes handheld printers, wire markers, sleeves, and tags

  People identification, which includes self-expiring name tags, badges, lanyards, and access control software and products

Approximately 75% of ID Solutions products are sold under the Brady brand. Safety and facility identification products are also marketed under the
Safety Signs Service brand, with some lockout/tagout products offered under the Scafftag brands. In the United States, identification products for the utility
industry  are  marketed  under  the  Electromark  brand,  and  spill-control  products  are  marketed  under  the  Sorbent  Products  Company  brand;  security  and
identification badges and systems are included in the Temtec, B.I.G., Identicard/Identicam, STOPware, J.A.M. Plastics, PromoVision, and Brady People ID
brands;  wire  identification  products  are  marketed  under  the  Modernotecnica  brand  in  Italy  and  the  Carroll  brand  in  Australia;  hand-held  regulatory
documentation systems are available under the Tiscor brand, and custom labels and nameplates are available under the Stickolor brand in Brazil.

The ID Solutions platform offers high quality products with rapid response and superior service to provide solutions to customers. The business markets
and sells products through multiple channels including distributors, direct sales, mail-order-catalog marketing, and electronic access through e-commerce. The
business' sales force partners with end-users and distributors providing technical application and product expertise.

The  ID  Solutions  platform  serves  customers  in  many  markets,  which  include  industrial  manufacturing,  electronic  manufacturing,  chemical,  oil,  gas,

food and beverage, aerospace, defense, mass transit, electrical contractors, and telecommunications, among others.

The  ID  Solutions  platform  provides  differentiated,  proprietary  products,  many  which  have  been  internally  developed  and  manufactured.  These
internally  developed  products  include  materials,  printing  systems,  and  software.  Brady  competes  for  business  principally  on  the  basis  of  production
capabilities,  engineering,  research  and  development  capabilities,  materials  expertise,  global  account  management  where  needed,  customer  service,  product
quality  and  price.  Competition  in  many  of  its  product  markets  is  highly  fragmented,  ranging  from  smaller  companies  offering  only  one  or  a  few  types  of
products, to some of the world's major adhesive and electrical product companies offering some competing products as part of their overall product lines.

Direct Marketing

Within  the  Direct  Marketing  business  platform,  the  primary  product  categories  include  workplace  safety  and  compliance  products,  which  include
informational signs, tags, security and traffic related products, first aid supplies, material handling, asset identification, safety and facility identification, and
regulatory products.

Products within the Direct Marketing platform are sold under a variety of brands including: safety and facility identification products offered under the
Seton, Emedco, Signals, Safetyshop, Clement and Personnel Concepts brands; spill-control products under the D.A.W.G. brand; and first aid supplies under
the Accidental Health and Safety, Trafalgar, and Securimed brands.

The  Direct  Marketing  platform  markets  and  sells  products  through  multiple  channels,  which  include  catalog,  telemarketing  and  e-commerce.  The

business serves customers in many markets, which include process industries, manufacturers, government, education, construction, and utilities.

The Direct Marketing platform manufactures a broad range of stock and custom identification products, and also sells a broad range of related resale
products. Historically, many of our competitors were experts in direct marketing, often with varying product niches. However, the competitive landscape is
changing with the evolution of e-commerce channels. The barriers to entry are evolving with internet technology replacing direct marketing catalog expertise.
A consequence of this shift is price transparency, as prices on commodity products can be easily compared. Dynamic pricing capabilities and an enhanced
customer experience are critical to convert customers from traditional catalog channels to the internet.

4

 
 
 
 
 
 
 
 
 
 
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Die-Cut

Within the Die-Cut business platform, the primary products include customized precision die-cut products used to seal, dissipate heat, insulate, protect,

shield, or provide other mechanical performance properties.

Products within the Die-Cut platform are sold primarily under the Brady brand, with some European business marketed as Balkhausen products. The
business  sells  through  a  technical  direct  sales  force,  and  is  supported  by  global  strategic  account  management.  The  Die-Cut  platform  serves  customers  in
many  markets,  which  include  mobile  handset,  hard  disk  drive,  consumer  electronics,  other  computing  devices,  as  well  as  products  for  the  automotive  and
medical equipment markets.

The Die-Cut platform consists of engineered customized products, manufactured to specific customer requirements. The market for die-cut components
is cyclical and can be volatile as it is driven by rapidly changing consumer demand, in addition to being highly price competitive. As products containing die-
cut parts (mobile phones, disk drives, and other electronics) change rapidly, programs earned are often short-lived, and business must be rebid with each new
program.  Brady  competes  for  business  principally  on  the  basis  of  price,  production  capabilities,  engineering,  global  footprint,  and  global  account
management. Competitors include global die-cut and label converters, local low-cost manufacturers, and device manufacturers looking to vertically integrate
(shorten supply chain).

Research and Development

The  Company  focuses  research  and  development  efforts  on  material  development,  printing  systems  design  and  software  development.  Material
development  involves  the  application  of  surface  chemistry  concepts  for  top  coatings  and  adhesives  applied  to  a  variety  of  base  materials.  Systems  design
integrates materials, embedded software and a variety of printing technologies to form a complete solution for customer applications. The Company's research
and development team also supports production and marketing efforts by providing application and technical expertise.

The Company owns patents and trademarks relating to certain products in the United States and internationally. Although the Company believes that
patents are a significant factor in maintaining market position for certain products, technology in the areas covered by many of the patents continues to evolve
and may limit the value of such patents. The Company's business is not dependent on any single patent or group of patents. Patents applicable to specific
products extend for up to 20 years according to the date of patent application filing or patent grant, depending upon the legal term of patents in the various
countries where patent protection is obtained. The Company's trademarks are valid ten years from the date of registration, and are typically renewed on an
ongoing basis.

The  Company  spent  approximately  $38.4  million,  $43.0  million,  and  $42.6  million  during  the  fiscal  years  ended  July  31,  2012,  2011,  and  2010,
respectively, on its research and development activities. The reduction in R&D spending in 2012 was primarily due to reductions in variable compensation in
addition to cost reduction actions within the Asia-Pacific region. Research and development creates a competitive advantage for the Company that enables
long-term sales growth and gross margin improvement. Consistent with fiscal 2011, approximately 220 employees were engaged in research and development
activities for the Company in fiscal 2012.

Operations

The  materials  used  in  the  products  manufactured  consist  primarily  of  plastic  sheets  and  films,  paper,  metal  and  metal  foil,  cloth,  fiberglass,
polypropylene,  inks,  dyes,  adhesives,  pigments,  natural  and  synthetic  rubber,  organic  chemicals,  polymers,  solvents  and  electronic  components  and
subassemblies. The Company has a coating facility that manufactures bulk rolls of label stock for internal and external customers. In addition, the Company
purchases finished products for resale.

The  Company  purchases  raw  materials,  components  and  finished  products  from  many  suppliers.  Overall,  the  Company  is  not  dependent  upon  any
single supplier for its most critical base materials or components; however, the Company has chosen in certain situations to sole source materials, components
or  finished  items  for  design  or  cost  reasons.  As  a  result,  disruptions  in  supply  could  have  an  impact  on  results  for  a  period  of  time,  but  generally  these
disruptions would simply require qualification of new suppliers and the disruption would be modest. In certain instances, the qualification process could be
more costly or take a longer period of time and in rare circumstances, such as a global shortage of a critical materials or components, the financial impact
could be significant. The Company currently operates 56 manufacturing or distribution facilities globally.

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The Company carries working capital mainly related to accounts receivable and inventory. Inventory consists of raw materials, work in process and
finished  goods.  Generally,  custom  products  are  made  to  order  while  an  on-hand  quantity  of  stock  products  is  maintained  to  provide  customers  immediate
delivery of stock products. Normal and customary payment terms range from net 30 to 90 days from date of invoice and varies by region.

The Company has a broad customer base, and no individual customer is 5% or more of total net sales. Sales to government markets represent a non-

material amount of the business.

Average delivery time for the Company's orders varies from same-day delivery to one month, depending on the type of product, customer request or
demand, and whether the product is stock or custom-designed and manufactured. The Company's backlog is not material, does not provide much visibility for
future business, and is not pertinent to an understanding of the business.

Environment

Compliance  with  federal,  state  and  local  environmental  protection  laws  during  fiscal  2012  had  no  material  effect  upon  the  Company's  business,

financial condition or results of operations.

Employees

As of September 20, 2012, the Company employed approximately 6,900 individuals. Brady has never experienced a material work stoppage due to a

labor dispute and considers its relations with employees to be good.

Financial Information About Foreign and Domestic Operations and Export Sales

The  information  required  by  this  Item  is  provided  in  Note  7  of  the  Notes  to  Consolidated  Financial  Statements  contained  in  Item  8  —  Financial

Statements and Supplementary Data.

Information Available on the Internet

The  Company's  Corporate  Internet  address  is  http://www.bradycorp.com.  The  Company  makes  available,  free  of  charge,  on  or  through  its  Internet
website copies of its Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K, and amendments to all such reports as
soon  as  reasonably  practicable  after  such  reports  are  electronically  filed  with  or  furnished  to  the  SEC.  The  Company  is  not  including  the  information
contained on or available through its website as part of, or incorporating such information by reference into, this Annual Report on Form 10-K.

Item 1A. Risk Factors

Investors should carefully consider the risks set forth below and all other information contained in this report and other documents we file with the
SEC. The risks and uncertainties described below are those that we have identified as material, but are not the only risks and uncertainties facing us. Our
business is also subject to general risk and uncertainties that affect many other companies, such as market conditions, geopolitical events, changes in laws or
accounting  rules,  fluctuations  in  interest  rates,  terrorism,  wars  or  conflicts,  major  health  concerns,  natural  disasters  or  other  disruptions  of  expected
economic or business conditions. Additional risks and uncertainties not currently known to us or that we currently believe are immaterial also may impair our
business, including our results of operations, liquidity and financial conditions.

Deterioration of or instability in the global economy and financial markets may adversely affect our business and financial statements.

Our  business  and  operating  results  have  been  and  will  continue  to  be  affected  by  global  economic  conditions.  When  global  economic  conditions
deteriorate or economic uncertainty continues, customers and potential customers may experience deterioration of their businesses, which may result in the
delay or cancellation of plans to purchase our products. In particular, the European debt crisis and the instability and uncertainty relating to the Euro could
adversely  impact  our  financial  results.  Our  sensitivity  to  economic  cycles  and  any  related  fluctuations  in  the  businesses  of  our  customers  or  potential
customers may have a material effect on our results of operations, liquidity and financial conditions.

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E-commerce increases price transparency and may adversely affect our business and financial statements.

A portion of our Direct Marketing business platform is transitioning from traditional channels to e-commerce. Historically, competitors were experts in
direct marketing database management. The competitive landscape is changing with the evolution of e-commerce. The barriers to entry are changing with
internet  technology  replacing  some  traditional  catalog  direct  marketing  expertise,  and  a  consequence  of  this  shift  is  such  that  prices  on  some  commodity
products  can  be  easily  compared  by  the  customer.  Approximately  one-fourth  of  our  sales  are  derived  from  our  Direct  Marketing  platform,  and  this  shift
toward increased price transparency could adversely impact our results of operations.

Demand for our products may be adversely affected by numerous factors, some of which we cannot predict or control. This could adversely affect

our financial results.

Numerous factors may affect the demand for our products including:

•

•

•

•

•

•

•

•

  Cyclical demands of the end user marketplace. These markets include, but are not limited to, mobile telecommunication devices, hard disk drives,

and electronics in personal computers and other electronic devices.

  Future financial performance of major markets served

  Consolidation in the marketplace, allowing competitors and customers to be more efficient and more price competitive

  Future competitors entering the marketplace

  Large customer market share fluctuations

  Ever decreasing product life cycles

  Changes in customer preferences

  Declines in general economic conditions

If any of these factors occur, the demand for our products could suffer, and this would adversely affect our results of operations.

Price  reductions  or  additional  costs  may  need  to  be  incurred  to  remain  competitive  in  certain  markets,  which  would  have  a  negative  impact  on

profitability.

We  face  substantial  competition  throughout  our  entire  business,  but  particularly  in  the  Die-Cut  business  platform.  Competition  may  force  us  to  cut
prices or incur additional costs to remain competitive. We compete on the basis of price, production capabilities, engineering, global footprint, and global
account  management.  Present  or  future  competitors  may  have  greater  financial,  technical  or  other  resources,  lower  production  costs  or  other  pricing
advantages, any of which could put us at a disadvantage in the affected business by threatening our market share or reducing our profit margins. Additionally,
throughout  our  global  business,  distributors  and  customers  may  seek  lower  cost  sourcing  opportunities,  which  could  result  in  a  loss  of  business  that  may
adversely impact results of operations, cash flows, and liquidity.

A large customer loss could significantly affect results of operations, cash flows, and liquidity.

While we have a broad customer base and no individual customer represents 5% or more of total sales, several of our large customers in the Die-Cut
platform together comprise a significant portion of our sales. Additionally, we conduct business with several large distribution companies. Our dependence on
these  large  customers  makes  relationships  with  them  important.  We  cannot  guarantee  that  these  relationships  will  be  retained  in  the  future.  Because  these
large customers account for a significant portion of sales, they may possess a greater capacity to negotiate reduced prices. If we are unable to provide products
to  our  customers  at  the  quality  and  prices  acceptable  to  them  or  to  adapt  to  technological  changes,  some  of  our  customers  may  shift  their  business  to
competitors or may substitute another manufacturer's products. If one of the large customers consolidates, is acquired, or loses market share, the result of that
event may have an adverse impact on our business. The loss of or reduction of business from one or more of these large customers could have a material
impact on our financial condition, results of operations, cash flows, and liquidity.

The global nature of our business exposes us to foreign currency fluctuations that could adversely affect sales, profits, and cash balances.

The majority of our sales are derived outside the United States. Sales and purchases in currencies other than the U.S. dollar expose us to fluctuations in
foreign currencies relative to the U.S. dollar, and may adversely affect our financial statements. Increased strength of the U.S. dollar will increase the effective
price of our products sold in currencies other than U.S. dollars into other countries. Decreased strength of the U.S. dollar could adversely affect the cost of
materials, products, and services purchased overseas. Our sales and expenses are translated into U.S. dollars for reporting purposes, and the strengthening or
weakening of the U.S. dollar could result in unfavorable translation effects. In addition, certain of our subsidiaries may invoice customers in a currency other
than its functional currency, which could result in unfavorable translation effects on sales, profits, and cash balances.

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International operations are subject to various U.S. or country-specific regulations which could adversely affect our financial statements.

Our operations are subject to the risks of doing business abroad, including the following:

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•

•

•

•

•

  Delays or disruptions in product deliveries and payments in connection with international manufacturing and sales

  Political and economic instability and disruptions

  Imposition of duties and tariffs

  Import and export controls

  Changes in governmental policies and business environments

  Disadvantages from competing against companies from countries that are not subject to U.S. laws and regulations, including the Foreign

Corrupt Practices Act (FCPA)
  Local labor market conditions

  Current and changing regulatory environments

  Potentially adverse tax consequences, including repatriation of profits

  Stability of the Euro and its ability to serve as a single currency for a variety of countries

These events could have an adverse effect on our operations by reducing the demand, decreasing prices, or increasing costs for our products, which

would adversely affect our financial condition or operating results.

Failure to develop new products or lack of acceptance of new products could adversely impact our business and financial statements.

Development of proprietary products is a driver of core growth and reasonable gross profit margins both currently and in the future. Therefore, we must
continue to develop new and innovative products, as well as acquire and retain the necessary intellectual property rights in these products. If we fail to make
innovations,  if  we  launch  products  with  quality  problems,  or  if  the  market  does  not  accept  our  new  products,  then  our  financial  condition,  results  of
operations,  cash  flows,  and  liquidity  could  be  adversely  affected.  We  continue  to  invest  in  the  development  and  marketing  of  new  products.  These
expenditures do not always result in products that will be accepted by the market. Failure to develop successful new products may also cause customers to buy
from a competitor or may cause us to lower our prices in order to compete. This could have an adverse impact on profitability.

Inability to identify, complete and integrate acquisitions may adversely impact our business and financial statements.

Our historical growth has included, and our future growth strategy includes making acquisitions. We may not be able to identify acquisition targets or
successfully  complete  acquisitions  in  the  future  due  to  the  absence  of  quality  companies  in  our  target  markets,  economic  conditions,  or  price  expectations
from sellers. If we are unable to complete additional acquisitions, our growth may be limited.

Additionally,  as  we  grow  through  acquisitions,  we  will  continue  to  place  significant  demands  on  management,  operational,  and  financial  resources.
Recent  and  future  acquisitions  will  require  integration  of  operations,  sales  and  marketing,  information  technology,  finance  and  administrative  operations,
which could decrease the time available to serve and attract customers. We cannot assure that we will be able to successfully integrate acquisitions, that these
acquisitions  will  operate  profitably,  or  that  we  will  be  able  to  achieve  the  financial  or  operational  success  expected  from  the  acquisitions.  Our  financial
condition, cash flows, and operational results could be adversely affected if we do not successfully integrate the newly acquired businesses, or if our other
businesses suffer due to the increased focus on the newly acquired businesses.

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Failure to successfully complete restructuring plans may adversely impact the financial statements.

We continue to implement measures to address our cost structure. Successful implementation of such initiatives is critical to our future competitiveness
and to improve profitability. Further actions to reduce our cost structure and the charges related to these actions may have a material effect on our results of
operations and financial condition.

Failure to comply with laws and regulations could adversely affect our financial condition, results of operations, cash flows, and reputation.

We are subject to extensive regulation by U.S. and non-U.S. governmental and self-regulatory entities at the federal, state and local levels, including the

following:

•

•

•

•

•

  Regulations relating to climate change, air emissions, wastewater discharges, handling and disposal of hazardous materials and wastes

  Regulations relating to health, safety and the protection of the environment

  Specific country regulations where product is manufactured or sold

  Import, export and economic sanction laws

  Laws  and  regulations  that  apply  to  companies  doing  business  with  the  government,  audit  for  compliance  with  requirements  of
government contracts including procurement integrity, export control, employment practices, and the accuracy of records and recording
of costs

Further,  these  laws  and  regulations  are  constantly  evolving,  and  it  is  impossible  to  predict  accurately  the  effect  they  may  have  upon  our  financial

condition, results of operations or cash flows.

We cannot provide assurance that our internal controls and compliance systems will always protect us from acts committed by employees, agents or
business partners that would violate U.S. and/or non-U.S. laws, including the laws governing payments to government officials, bribery, fraud, anti-kickback
and false claims rules, competition, export and import compliance, money laundering and data privacy. Any such improper actions could subject us to civil or
criminal  investigations  in  the  U.S.  and  in  other  jurisdictions,  could  lead  to  substantial  civil  or  criminal,  monetary  and  non-monetary  penalties  and  related
shareholder lawsuits, and could damage our reputation.

Computer systems and technology may be susceptible to cyber threats which could adversely impact the financial statements.

Our exposure to cyber-security threats is growing as we expand and increase our reliance on computers and digital technologies. Our business employs
systems  and  websites  designed  for  the  secure  storage  and  transmission  of  proprietary  information.  Security  breaches  could  expose  us  to  a  risk  of  loss  or
misuse  of  this  information,  litigation  and  potential  liability.  We  may  not  have  the  resources  or  technical  sophistication  to  anticipate  or  prevent  rapidly
evolving  types  of  cyber  attacks.  Any  compromise  of  our  security  could  result  in  a  violation  of  applicable  privacy  and  other  laws,  significant  legal  and
financial exposure, damage to our reputation, and a loss of confidence in our security measures, which could harm our business.

Failure  to  meet  certain  financial  covenants  required  by  our  debt  agreements  may  adversely  affect  our  assets,  financial  position,  cash  flows,  and

liquidity.

As of July 31, 2012, we had approximately $316.2 million in outstanding indebtedness. In addition, based on the availability under our credit facilities
as of July 31, 2012, we had the ability to incur an additional $300.0 million under our revolving credit agreement. Our current revolving credit agreement and
long-term debt obligations also impose certain restrictions on us. Refer to the MD&A within Item 7 for more information regarding our credit agreement and
long-term debt obligations. If we breach any of these restrictions or covenants and do not obtain a waiver from the lenders, then, subject to applicable cure
periods,  the  outstanding  indebtedness  (and  any  other  indebtedness  with  cross-default  provisions)  could  be  declared  immediately  due  and  payable,  which
would adversely affect our liquidity and financial condition.

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An increase in the level of debt could adversely affect our financial health.

An  increase  in  our  level  of  debt,  which  historically  has  occurred  in  order  to  finance  acquisitions  and  for  other  general  corporate  purposes,  could
adversely  impact:  obligations  under  existing  debt  agreements;  ability  to  obtain  additional  financing  for  future  growth;  future  interest  rates;  cash  flows
available to fund new product development; capital expenditures; working capital and other general corporate activities; and our flexibility in planning and
reacting to changes in the business.

Goodwill or other intangible assets may become impaired, which may negatively impact profitability.

We  have  goodwill  of  $676.8  million  and  other  intangible  assets  of  $84.1  million  as  of  July  31,  2012,  which  represents  47%  of  our  total  assets.  We
evaluate goodwill for impairment on an annual basis or more frequently if impairment indicators are present based upon the fair value of each reporting unit.
We assess the impairment of other intangible assets on an annual basis or more frequently if impairment indicators are present based upon the expected future
cash flows of the respective assets. These valuations include management's estimates of sales, profitability, cash flow generation, capital structure, cost of
debt,  interest  rates,  capital  expenditures,  and  other  assumptions.  Significant  negative  industry  or  economic  trends,  disruptions  to  our  business,  inability  to
achieve forecasted sales projections or cost savings, inability to effectively integrate acquired businesses, unexpected significant changes or planned changes
in  use  of  the  assets  or  in  entity  structure,  and  divestitures  may  adversely  impact  the  assumptions  used  in  the  valuations.  If  the  estimated  fair  value  of  our
reporting  units  changes  in  future  periods,  we  may  be  required  to  record  an  impairment  charge  related  to  goodwill  or  other  intangible  assets,  which  would
reduce earnings in such period.

Changes  in  tax  legislation  or  tax  rates  could  adversely  affect  results  of  operations  and  financial  statements.  Additionally,  audits  by  taxing

authorities could result in tax payments for prior periods.

We are subject to income taxes in the U.S. and in many non-U.S. jurisdictions. As such, our earnings are subject to risk due to changing tax laws and
tax  rates  around  the  world.  At  any  point  in  time,  there  are  a  number  of  tax  proposals  at  various  stages  of  legislation  throughout  the  globe.  While  it  is
impossible for us to predict whether some or all of these proposals will be enacted, it is likely would have an impact on our earnings.

Our tax filings are subject to audit by U.S. federal, state and local tax authorities and by non-U.S. tax authorities. If these audits result in payments or

assessments different from our reserves, our future net earnings may be adversely impacted.

We review the probability of the realization of our deferred tax assets on a quarterly basis based on forecasts of taxable income in both the U.S. and
foreign  jurisdictions.  As  part  of  this  review,  we  utilize  historical  results,  projected  future  operating  results,  eligible  carry-forward  periods,  tax  planning
opportunities, and other relevant considerations. Adverse changes in profitability and financial outlook in both the U.S. and foreign jurisdictions, or changes
in our geographic footprint may require changes in the valuation allowances in order to reduce our deferred tax assets. Such changes could result in a material
impact on earnings.

Our annual cash needs could require us to repatriate cash to the U.S. from foreign jurisdictions. This could result in material expenses in the period in

which the transactions occur.

Item 1B. Unresolved Staff Comments

None.

Item 2. Properties

The Company currently operates 56 manufacturing or distribution facilities in the following regions:

Americas: Eleven are located in the United States; three in Brazil, two in Mexico; and one in Canada.

EMEA:  Four  each  located  in  the  United  Kingdom,  Belgium,  and  Germany;  three  in  France;  two  each  in  Norway  and  Sweden,  and  one  each  in  the
Netherlands, Denmark, Italy, Poland, and South Africa.

Asia-Pacific: Seven are located in China; two in Australia; and one each in Japan, Thailand, Singapore, India, South Korea, and Malaysia.

The Company leases the majority of its operating facilities under operating lease agreements. The Company believes that its equipment and facilities

are modern, well maintained, and adequate for present needs.

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Item 3. Legal Proceedings

The Company is, and may in the future be, party to litigation arising in the normal course of business. The Company is not currently a party to any
material  pending  legal  proceedings  in  which  management  believes  the  ultimate  resolution  would  have  a  material  effect  on  the  Company's  consolidated
financial statements.

Item 4. Mine Safety Disclosures

Not applicable.

11

 
 
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PART II

Item 5. Market for Registrant's Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities

(a) Market Information

Brady Corporation Class A Nonvoting Common Stock trades on the New York Stock Exchange under the symbol BRC. The following table sets forth
the range of high and low daily closing sales prices for the Company's class A stock as reported on the New York Stock Exchange for each of the quarters in
the fiscal years ended July 31:

4th Quarter
3rd Quarter
2nd Quarter
1st Quarter

2012

2011

2010

High

Low

High

Low

High

Low

   $
   $
   $
   $

31.28  
34.37  
34.40  
32.24  

   $
   $
   $
   $

25.15  
29.41  
27.09  
24.73  

   $
   $
   $
   $

38.49  
37.71  
33.78  
31.33  

   $
   $
   $
   $

29.60  
33.37  
30.83  
25.35  

   $
   $
   $
   $

34.75  
35.28  
31.22  
33.06  

   $
   $
   $
   $

24.37  
27.19  
26.77  
27.08  

There is no trading market for the Company's Class B Voting Common Stock.

(b) Holders

As of September 17, 2012, there were 901 Class A Common Stock shareholders of record and approximately 6,000 beneficial shareholders. There are

three Class B Common Stock shareholders.

(c)

Issuer Purchases of Equity Securities

On September 9, 2011, the Company's Board of Directors authorized a share repurchase program for up to two million shares of the Company's Class A
Nonvoting Common Stock. The plan may be implemented by purchasing shares in the open market or in privately negotiated transactions, with repurchased
shares available for use in connection with the Company's stock-based plans and for other corporate purposes. During the three months ended July 31, 2012,
the Company purchased 1,411,833 shares of its Class A Nonvoting Common Stock under this plan for $37.6 million. As of July 31, 2012, there remained
334,940 shares to purchase in connection with this share repurchase plan.

The following table provides information with respect to the purchase of Class A Nonvoting Common Stock during the three months ended July 31,

2012:

Period
May 1, 2012 – May 31, 2012
June 1, 2012 – June 30, 2012
July 1, 2012 – July 31, 2012
Total

(d) Dividends

Total Number of
Shares Purchased

Average
Price Paid
per Share

Total Number of
Shares Purchased
as Part of Publicly
Announced Plans

Maximum Number
of Shares that May
Yet Be Purchased
Under the Plans

—        $
586,833      $
825,000      $
1,411,833      $

—         
27.25       
26.22       
26.65       

—         
586,833       
825,000       
1,411,833       

1,746,773  
1,159,940  
334,940  
334,940  

The Company has historically paid quarterly dividends on outstanding common stock. Before any dividend may be paid on the Class B Common Stock,
holders of the Class A Common Stock are entitled to receive an annual, noncumulative cash dividend of $0.01665 per share (subject to adjustment in the
event of future stock splits, stock dividends or similar events involving shares of Class A Common Stock). Thereafter, any further dividend in that fiscal year
must be paid on all shares of Class A Common Stock and Class B Common Stock on an equal basis. The Company believes that based on its historic dividend
practice, this restriction will not impede it in following a similar dividend practice in the future.

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During the two most recent fiscal years and for the first quarter of fiscal 2013, the Company declared the following dividends per share on its Class A

and Class B Common Stock for the years ended July 31:

2013

1st Qtr

1st Qtr

2nd Qtr

3rd Qtr

4th Qtr

1st Qtr

2nd Qtr

3rd Qtr

4th Qtr

2012

2011

Class A
Class B

   $

0.19      $
0.17335       

0.185      $
0.16835       

0.185      $
0.185       

0.185      $
0.185       

0.185      $
0.185       

0.18      $
0.16335       

0.18      $
0.18       

0.18      $
0.18       

0.18  
0.18  

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Table of Contents 

(e)  Common Stock Price Performance Graph  

The graph below shows a comparison of the cumulative return over the last five fiscal years had $100 been invested at the close
of business on July 31, 2007, in each of Brady Corporation Class A Common Stock, The Standard & Poor’s (S&P) 500 index, the
Standard and Poor’s SmallCap 600 index, and the Russell 2000 index.  

Comparison of 5 Year Cumulative Total Return*  
Among Brady Corporation, The S&P 500 Index,  
The S&P SmallCap 600 Index and The Russell 2000 Index  

* 

$100 invested on 7/31/07 in stock or index—including reinvestment of dividends. Fiscal year ended July 31.  

Brady Corporation 
S&P 500 Index 
S&P SmallCap 600 Index 
Russell 2000 Index 

  7/31/2007   7/31/2008   7/31/2009    7/31/2010     7/31/2011   7/31/2012
  100.00     106.65    
88.91    
  100.00    
91.72    
  100.00    
93.29    
  100.00    

  99.72    
91.60  
  96.93     105.78  
 110.06     114.45  
 108.52     108.72  

  85.12    
  81.01    
  88.25    
  87.58    

87.90    
71.16    
74.05    
73.94    

Copyright (C) 2012, Standard & Poor’s, a division of The McGraw-Hill Companies, Inc. All rights reserved.  

14 

  
  
  
  
  
 
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Item 6. Selected Financial Data

CONSOLIDATED STATEMENTS OF INCOME AND SELECTED FINANCIAL DATA
Years Ended July 31, 2008 through 2012

Operating Data (1)
Net Sales
Gross Margin
Operating Expenses:

Research and development
Selling, general and administrative
Restructuring charges (2)
Impairment charge (3)

Total operating expenses

Operating Income
Other Income (Expense):

Investment and other income—net
Interest expense

Net other expense
Income before income taxes
Income Taxes
Net (Loss) Income

Net (Loss) Income Per Common Share— (Diluted):

Class A nonvoting
Class B voting
Cash Dividends on:

Class A common stock
Class B common stock
Balance Sheet at July 31:
Working capital
Total assets
Long-term obligations, less current maturities
Stockholders' investment

Cash Flow Data:

Net cash provided by operating activities
Depreciation and amortization
Capital expenditures

2012

2011

2010

2009

2008

   $

1,324,269    $
636,306     

1,339,597    $
656,196     

1,259,096    $
623,297     

1,208,702    $
577,583     

1,523,016  
744,195  

38,440     
430,310     
12,110     
115,688     
596,548     
39,758     

2,082     
(19,090)    
(17,008)    
22,750     
40,661     
(17,911)   $

(0.35)   $
(0.35)   $

0.74    $
0.72    $

43,001     
441,815     
9,188     
—       
494,004     
162,192     

3,990     
(22,124)    
(18,134)    
144,058     
35,406     
108,652    $

2.04    $
2.03    $

0.72    $
0.70    $

42,621     
435,906     
15,314     
—       
493,841     
129,456     

1,168     
(21,222)    
(20,054)    
109,402     
27,446     
81,956    $

1.55    $
1.53    $

0.70    $
0.68    $

34,181     
397,180     
25,849     
—       
457,210     
120,373     

1,800     
(24,901)    
(23,101)    
97,272     
27,150     
70,122    $

1.32    $
1.31    $

0.68    $
0.66    $

40,607  
495,904  
—    
—    
536,511  
207,684  

4,888  
(26,385) 
(21,497) 
186,187  
53,999  
132,188  

2.41  
2.39  

0.60  
0.58  

383,836    $
1,607,719     
254,944     
1,009,353     

456,406    $
1,861,505     
331,914     
1,156,192     

375,184    $
1,746,231     
382,940     
1,005,027     

286,955    $
1,583,267     
346,457     
951,092     

390,524  
1,850,513  
457,143  
1,021,808  

144,705    $
43,987     
(24,147)    

167,350     
48,827     
(20,532)    

165,238     
53,022     
(26,296)    

126,645     
54,851     
(24,027)    

225,554  
60,587  
(26,407) 

   $

   $
   $

   $
   $

   $

   $

(1)

(2)

Financial data has been impacted by the acquisitive nature of the Company as three, one, three, and two acquisitions were completed in fiscal years
ended  July  31,  2012,  2011,  2010,  and  2008,  respectively.  There  were  no  acquisitions  in  fiscal  2009.  Refer  to  Note  2  within  Item  8  for  further
information on the acquisitions that were completed.

In  fiscal  2009,  in  response  to  the  global  economic  downturn,  the  Company  initiated  several  measures  to  address  its  cost  structure,  including  the
reduction  in  its  workforce  and  decreased  discretionary  spending.  The  Company  continued  certain  of  these  measures  during  fiscal  2010  and  2011.
During fiscal 2012, the Company took various measures to address its cost structure in response to a decline in forecasted operating results. As a result,
the Company recorded restructuring charges during fiscal 2012.

(3)

The Company recognized a goodwill impairment charge of $115.7 million during the quarter ended January 31, 2012, related to the former North/South
Asia reporting unit within the Asia-Pacific reporting segment. Refer to Note 1 within Item 8 for further information regarding the impairment charge.

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Item 7. Management's Discussion and Analysis of Financial Condition and Results of Operations

Overview

In fiscal 2012, the Company posted sales of $1,324.3 million and a net loss of $17.9 million. Sales declined by 1.1% from fiscal 2011 to fiscal 2012, of
which  organic  sales  decreased  by  0.4%,  the  effects  of  fluctuations  in  the  exchange  rates  used  to  translate  financial  results  into  the  United  States  dollar
decreased sales by 1.0%, and acquisitions net of divestitures, increased sales by 0.3%. Regionally, fiscal 2012 sales in the Americas increased 2.2%, while
sales in EMEA and Asia-Pacific decreased 3.9% and 3.4%, respectively, as compared to fiscal 2011.

The net loss for fiscal 2012 of $17.9 million or ($0.35) per diluted share of Class A Common Stock is a decline from fiscal 2011 net income of $108.7
million, or $2.04 per diluted share. The decline in net income was primarily due to a $115.7 million goodwill impairment charge recorded during the second
quarter ended January 31, 2012, related to the former North/South Asia reporting unit within the Asia-Pacific operating segment. Refer to Note 1, "Summary
of  Significant  Accounting  Policies"  within  the  Notes  to  the  Consolidated  Financial  Statements  for  further  discussion  regarding  the  goodwill  impairment
charge.

Results of Operations

Year Ended July 31, 2012, Compared to Year Ended July 31, 2011

The comparability of the operating results for the fiscal years ended July 31, 2012 to July 31, 2011, has been impacted by the following acquisitions and

divestitures completed in fiscal 2012 and 2011.

Acquisitions:
ID Warehouse
Grafo Wiremarkers Africa ("Grafo")
Runelandhs Försäljnings AB ("Runelandhs")
Pervaco AS ("Pervaco")

Segment

Date Completed

   Asia Pacific
   EMEA
   EMEA
   EMEA

   November 2010
   March 2012
   May 2012
   May 2012

Date Completed

Divestitures:
Teklynx
Etimark

   Americas, EMEA
   EMEA

Segments

   December 2010

July 2012

Fiscal 2012 sales decreased $15.3 million, or 1.1% from fiscal 2011. The 1.1% decrease in sales consisted of a 0.4% decline in organic sales, a 1.0%

decline due to the effects of the foreign currency translation, and 0.3% growth due to acquisitions net of divestitures.

Organic sales, defined as sales in the Company's existing businesses and regions (exclusive of acquisitions owned less than one year, divestitures, and
foreign currency translation effects), were down 0.4% compared to fiscal 2011. Regionally, fiscal 2012 organic sales in the Americas increased 3.4%, while
organic sales in EMEA and Asia-Pacific decreased 1.3% and 5.3%, respectively, as compared to fiscal 2011. The organic sales increase experienced in the
Americas was due primarily to strong ID Solutions sales growth and new products positively received by end-users and distributors. The decrease in EMEA's
organic sales was primarily due to the challenging economic environment within the region. The organic sales decline in the Asia-Pacific segment was driven
by the Asia Die-Cut business platform. Sales were weak within the die-cut mobile handset market, and the flooding in Thailand caused a significant disruption
to the hard disk drive supply chain during the last nine months of the fiscal year.

The acquisitions net of divestitures increased sales by 0.3% in fiscal 2012 as compared to fiscal 2011. The currency growth reflects fluctuations in the

exchange rates used to translate financial results into the United States Dollar, which decreased sales by 1.0% for the year.

Gross margin as a percentage of sales declined to 48.0% in fiscal 2012 from 49.0% in fiscal 2011. The primary driver of the gross margin decline was
the Asia-Pacific region, where lost sales due to the decline in market share of a primary customer have been replaced with lower margin sales opportunities,
and price competition within the die-cut industry has increased.

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Research and development expenses decreased to $38.4 million in fiscal 2012 from $43.0 million in fiscal 2011, and declined as a percentage of sales in
fiscal 2012 to 2.9% compared to 3.2% in fiscal 2011. The decline in R&D expenses was primarily due to a decrease in variable incentive compensation for
fiscal year 2012 compared to fiscal year 2011, as well as cost reduction actions within the Asia-Pacific region.

Selling, general, and administrative ("SG&A") expenses decreased to $430.3 million in fiscal 2012 as compared to $441.8 million in fiscal 2011. As a
percentage of sales, SG&A declined to 32.5% in fiscal 2012 from 33.0% in fiscal 2011, mainly due to a pretax reduction in variable incentive compensation in
fiscal 2012.

During fiscal year 2012, the Company took various measures to address its cost structure in response to weaker sales forecasts across the Company. As
a result of these actions, the Company recorded restructuring expenses of $12.1 million during fiscal 2012. During fiscal 2011, the Company continued its
cost-cutting  actions  initiated  during  fiscal  2009  and  recorded  $9.2  million  in  restructuring  charges.  Restructuring  related  costs  were  driven  by  facility
consolidations and continued workforce reduction activities. The costs associated with the workforce reduction primarily include employee separation costs,
consisting of severance pay, outplacement services, medical, and other related benefits for the Company's work force.

Interest  expense  decreased  to  $19.1  million  from  $22.1  million  for  fiscal  2012  compared  to  fiscal  2011.  The  decrease  was  due  to  the  Company's

declining principal balance under its outstanding debt agreements. In fiscal 2012, the Company repaid $62.7 million in debt.

Investment and other income decreased $1.9 million in fiscal 2012 to $2.1 million from $4.0 million in the prior year. The decrease was due to losses

on foreign exchange transactions, partially offset by an increase in interest income earned on money market and depository accounts.

The Company's effective tax rate was 178.7% in fiscal 2012, compared to the effective tax rate of 24.6% in fiscal 2011. The effective tax rate for fiscal
2012 was significantly impacted by the non-deductible goodwill impairment charge of $115.7 million recorded on the former North/South Asia reporting unit
during  the  three  months  ended  January  31,  2012,  as  well  as  a  tax  charge  recorded  during  the  three  months  ended  July  31,  2012,  related  to  an  internal
reorganization.  Excluding  these  items  our  effective  tax  rate  would  have  been  consistent  with  the  prior  year.  Refer  to  Note  1,  "Summary  of  Significant
Accounting Policies" within the Notes to the Consolidated Financial Statements for further discussion regarding the goodwill impairment charge.

The net loss for the fiscal year ended July 31, 2012, was $17.9 million, compared to net income of $108.7 million for the fiscal year ended July 31,
2011. The net loss as a percentage of sales was (1.4%) for fiscal 2012, compared to net income as a percentage of sales of 8.1% for fiscal 2011. Diluted net
loss per share was ($0.35) per share for fiscal 2012, compared to diluted net income per share of $2.04 for fiscal 2011. The fiscal 2012 net loss was a result of
the  goodwill  impairment  charge  of  $115.7  million  recorded  during  the  three  months  ended  January  31,  2012.  Refer  to  Note  1,  "Summary  of  Significant
Accounting Policies" in the Notes to the Consolidated Financial Statements for further discussion.

The Company's fiscal 2012 net income before the goodwill impairment charge and restructuring-related expenses was $107.3 million, a decrease from
net income before restructuring-related expenses of $115.2 million in fiscal 2011. The decline in net income excluding impairment and restructuring of 6.8%
from fiscal 2011 to fiscal 2012 was primarily due to the gross margin and profit decline in the Asia Die-Cut business platform.

Year Ended July 31, 2011, Compared to Year Ended July 31, 2010

The comparability of the operating results for the fiscal years ended July 31, 2011 to July 31, 2010, has been impacted by the following acquisition and

divestiture completed in fiscal 2011.

Acquisition:
ID Warehouse

Divestiture:
Teklynx

   Asia Pacific

   November 2010

Segment

Date Completed

   Americas, EMEA

   December 2010

Segments

Date Completed

Fiscal 2011 sales increased $80.5 million, or 6.4% from fiscal 2010. The 6.4% increase in sales consisted of 2.9% growth in organic sales, 2.5% growth

due to the effects of the foreign currency translation, and 1.0% growth due to an acquisition net of divesture.

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Organic sales, defined as sales in the Company's existing core businesses and regions (exclusive of acquisitions owned less than one year, divestitures,
and foreign currency translation effects), were up 2.9% compared to fiscal 2010. Regionally, fiscal 2011 organic sales in the Americas, EMEA, and Asia-
Pacific increased 3.2%, 4.7%, and 0.4%, respectively, as compared to fiscal 2010.The organic sales increase experienced in the Americas was due primarily to
the strong ID Solutions sales growth and new products positively received by end–users and distributors. The increase in EMEA's organic sales was broad-
based with growth in both the ID Solutions and Direct Marketing platforms. Geographically, sales were weak in the United Kingdom, offsetting strength in
other  European  markets.  Organic  sales  in  the  Asia-Pacific  segment  remained  relatively  flat.  The  segment's  on-going  customer  base  diversification  in  the
mobile handset and other adjacent markets offset the reduced demand from one of our largest mobile handset customers.

The acquisition net of the divestiture listed above increased sales by $12.7 million or 1.0% in fiscal 2011 as compared to fiscal 2010. The currency
growth reflects fluctuations in the exchange rates used to translate financial results into the United States Dollar which increased sales by $31.1 million or
2.5% for the year.

Gross margin as a percentage of sales declined to 49.0% in fiscal 2011 from 49.5% in fiscal 2010. The decline in gross margin as a percentage of sales
was primarily due to the increased costs of raw materials which the company was not able to fully offset through continued cost reduction activities or price
increases.  The  Company  continued  to  focus  on  gross  margin  improvements  through  the  Brady  Business  Performance  System,  lean,  and  strategic  sourcing
efforts.

Research and development expenses increased to $43.0 million in fiscal 2011 from $42.6 million in fiscal 2010, and declined as a percentage of sales in
fiscal 2011 to 3.2% compared to 3.4% in fiscal 2010. The increase in R&D spending was due to the Company's continued commitment to innovation and new
product development. This investment declined as percentage of sales slightly in fiscal 2011 as a result of the elimination of the R&D expenses incurred by
the Company's previously owned Teklynx business.

Selling, general, and administrative ("SG&A") expenses increased to $441.8 million in fiscal 2011 as compared to $435.9 million in fiscal 2010. SG&A
expenses increased during the fiscal year mainly due to the fluctuations in exchange rates. The Company divested of its Teklynx business resulting in a pre-
tax  gain  of  $4.4  million,  which  is  included  in  SG&A.  This  pre-tax  gain  was  offset  by  the  associated  transaction-related  costs  and  income  tax  expense,
resulting in a net income impact of $0.8 million during fiscal 2011. SG&A also increased in fiscal 2011 as a result of the annual merit increases, and increased
advertising campaign expenses. As a percentage of sales, SG&A declined to 33.0% in fiscal 2011 from 34.6% in fiscal 2010 as the Company continued to
reduce administrative costs through its cost reduction activities including simplifying, standardizing, and automating processes.

Restructuring  charges  were  $9.2  million  and  $15.3  million  during  fiscal  2011  and  2010,  respectively.  During  fiscal  2010  and  2011,  the  Company
incurred restructuring related costs as a result of facility consolidations and continued workforce reduction activities. The costs associated with the workforce
reduction  primarily  include  employee  separation  costs,  consisting  of  severance  pay,  outplacement  services,  medical,  and  other  related  benefits  for  the
Company's work force.

Interest  expense  increased  to  $22.1  million  from  $21.2  million  for  fiscal  2011  compared  to  fiscal  2010.  In  fiscal  2011,  the  Company  repaid
approximately $61.3 million of debt. Interest expense increased due to a full year of interest being recognized on the May 2010 private placement, compared
to a partial year of interest in 2010. The increase was partially offset by the lower principal balance under the previously outstanding debt agreements.

Other income and expense increased $2.8 million in fiscal 2011 to $4.0 million from $1.2 million in the prior year. The increase was primarily due to
the  interest  income  earned  on  the  Company's  money  market  and  depository  accounts,  in  addition  to  the  gains  on  securities  held  in  executive  deferred
compensation plans.

The Company's effective tax rate was 24.6% in fiscal 2011, which was relatively consistent with the effective tax rate of 25.1% in fiscal 2010.

Net income for the fiscal year ended July 31, 2011, increased 32.6% to $108.7 million, compared to $82.0 million for the fiscal year ended July 31,
2010,  as  a  result  of  the  factors  noted  above.  Net  income  as  a  percentage  of  sales  increased  to  8.1%  from  6.5%  for  the  fiscal  year  ended  July  31,  2011
compared to the prior year. Diluted net income per share increased 31.6% to $2.04 per share for fiscal 2011 compared to $1.55 per share for the fiscal year
ended  July  31,  2010.  Fiscal  2011  and  2010  net  income  before  restructuring  related  expenses  was  $115.2  million,  or  $2.16  per  diluted  share  of  Class  A
Common Stock, and $93.4 million, or $1.76 per diluted share of Class A Common Stock, respectively.

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Business Segment Operating Results

The Company is organized and managed on a geographic basis by region. Each of these regions, Americas, EMEA and Asia Pacific, has a President
that reports directly to the Company's chief operating decision maker, its Chief Executive Officer. Each region has its own distinct operations, is managed
locally by its own management team, maintains its own financial reports and is evaluated based on regional segment profit. The Company has determined that
these regions comprise its operating and reportable segments based on the information used by the Chief Executive Officer to allocate resources and assess
performance. Segment results are as follows:

(Dollars in thousands)
SALES TO EXTERNAL CUSTOMERS
Years ended:

July 31, 2012
July 31, 2011
July 31, 2010

SALES GROWTH INFORMATION
Year ended July 31, 2012:

Organic
Currency
Acquisitions/Divestitures

Total
Year ended July 31, 2011:

Organic
Currency
Acquisitions/Divestitures

Total

SEGMENT PROFIT
Years ended:

July 31, 2012
July 31, 2011
July 31, 2010

   Americas  

  EMEA  

  Asia- Pacific  

Total
Regions

Corporate  and
Eliminations

Total
Company

  $ 589,924  
577,428  
551,185  

 $ 389,156  
404,955  
380,121  

 $

345,188  
357,214  
327,790  

 $ 1,324,269  
1,339,597  
1,259,096  

—      $ 1,324,269  
1,339,597  
—       
1,259,096  
—       

3.4% 
(0.9)%    
(0.3)%    
2.2% 

3.2% 
1.1% 
0.5% 
4.8% 

(1.3)%    
(3.5)%    
0.9% 
(3.9)%    

4.7% 
0.6% 
1.2% 
6.5% 

(5.3)%    
1.4% 
0.5% 
(3.4)%    

0.4% 
6.9% 
1.7% 
9.0% 

(0.4)%    
(1.0)%    
0.3% 
(1.1)%    

2.9% 
2.5% 
1.0% 
6.4% 

—       
—       
—       
—       

—       
—       
—       
—       

(0.4)% 
(1.0)% 
0.3% 
(1.1)% 

2.9% 
2.5% 
1.0% 
6.4% 

  $ 155,657  
145,516  
125,169  

 $ 105,643  
112,047  
103,316  

 $

31,704(1)   $
50,105  
52,105  

293,004  
307,668  
280,590  

 $

(7,328)   $
(15,742)    
(14,131)    

285,676  
291,926  
266,459  

(1)

The Company recognized a goodwill impairment charge of $115.7 million during the quarter ended January 31, 2012, related to the former North/South
Asia reporting unit within the Asia-Pacific reporting segment, which is excluded from segment profit as presented in the table above. Refer to Note 1
within Item 8 for further discussion regarding the impairment charge.

NET INCOME RECONCILIATION

(Dollars in thousands)
Total profit for reportable segments
Corporate and eliminations
Unallocated amounts:

Administrative costs
Restructuring charges
Impairment charge
Investment and other income — net
Interest expense

Income before income taxes
Income taxes

Net (loss) income

July 31,
2012

Years ended:

July 31,
2011

July 31,
2010

   $

293,004  
(7,328) 

  $

307,668  
(15,742) 

  $

(118,120) 
(12,110) 
(115,688) 
2,082  
(19,090) 
22,750  
(40,661) 
(17,911) 

  $

(120,546) 
(9,188) 
—    
3,990  
(22,124) 
144,058  
(35,406) 
108,652  

  $

   $

280,590  
(14,131) 

(121,689) 
(15,314) 
—    
1,168  
(21,222) 
109,402  
(27,446) 
81,956  

The Company evaluates short-tem segment performance based on segment profit or loss and customer sales. Segment profit or loss does not include
certain administrative costs, such as the cost of finance, information technology and human resources, which are managed as global functions. Restructuring
charges, impairment charges, stock options, interest, investment and other income and income taxes are also excluded when evaluating performance.

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Americas

In the Americas region, the sales mix consists of approximately 70% ID Solutions and 30% Direct Marketing. Sales increased 2.2% from fiscal 2011 to
fiscal 2012, and increased 4.8% from fiscal 2010 to fiscal 2011. Organic sales grew 3.4% in 2012 and grew 3.2% in 2011. The fiscal 2011 divestiture of the
Teklynx business decreased sales of the segment by 0.3% and the fluctuations of the exchange rates used to translate financial results into the United States
dollar  decreased  sales  by  0.9%  in  fiscal  2012.  The  increase  in  organic  sales  in  fiscal  2012  was  entirely  driven  by  the  ID  Solutions  platform  through  new
product development and the successful launch earlier in the year of several high quality printers and proprietary consumable materials. Fiscal 2012 organic
sales  were  relatively  flat  in  the  Direct  Marketing  platform  compared  to  fiscal  2011,  as  the  growth  achieved  during  the  first  half  of  the  year  was  offset  by
declines in the second half of the year. This decline in the Direct Marketing platform was primarily due to the softening of the construction and manufacturing
markets.

The  increase  in  organic  sales  in  fiscal  2011  of  3.2%  was  driven  by  the  broad-based  improvements  in  the  segment's  core  markets  in  addition  to  the
positive results from the segment's sales and marketing productivity initiatives. The net impact of the fiscal 2010 acquisition of Stickolor and the fiscal 2011
divestiture of the Teklynx business increased sales of the segment by 0.5%, and the fluctuations of the exchange rates used to translate financial results into
the United States dollar increased sales by 1.1%.

In  the  Americas  region,  segment  profit  increased  7.0%  to  $155.7  million  in  fiscal  2012  from  $145.5  million  in  fiscal  2011.  Segment  profit  as  a
percentage of sales increased to 26.4% in 2012 from 25.2% in 2011. This increase was due to both the ID Solutions and Direct Marketing platforms. Within
the  ID  Solutions  platform,  the  profit  improvement  was  consistent  throughout  fiscal  2012  due  to  increased  sales  and  operational  efficiencies  from  site
consolidation actions, operational and sourcing cost savings projects. The Direct Marketing platform began fiscal 2012 with modest single digit sales growth
and strong profit growth. Profit growth in the second half of the year was essentially flat, as operational savings were reinvested into digital initiatives to drive
growth  through  the  internet.  The  Company's  key  investment  initiatives  are  to  grow  customer  files  and  improve  every  aspect  of  a  customer's  on-line
experience, targeting improved customer conversion and loyalty.

Comparing fiscal 2011 to 2010, segment profit increased 16.3% to $145.5 million in fiscal 2011 from $125.2 million in fiscal 2010. Segment profit as a
percentage of sales increased to 25.2% in 2011 from 22.7% in 2010. This increase was primarily due to the segment's improved gross margin due to certain
facility consolidation actions, operational and sourcing cost savings projects offset by higher inflation, in addition to actions taken in fiscal 2011 to streamline
the segment's selling expense structure.

EMEA

In the EMEA region, the sales mix consists of approximately 50% ID Solutions, 40% Direct Marketing, and 10% Die-Cut. EMEA sales declined 3.9%
from fiscal 2011 to fiscal 2012, and increased 6.5% from fiscal 2010 to fiscal 2011. Organic sales declined 1.3% in fiscal 2012 and increased 4.7% in fiscal
2011 as compared to prior years. Segment sales increased 0.9% in fiscal 2012 as a result of the fiscal 2012 acquisitions of Grafo, Runelandhs and Pervaco, net
of the fiscal 2011 divestiture of the Teklynx business. By business, the ID Solutions and Direct Marketing platforms were essentially flat for fiscal 2012 due
to the challenging economic climate within the region. The Die-Cut platform declined during the fiscal year, resulting in the overall decline in organic sales
within the region.

The increase in organic sales in fiscal 2011 of 4.7% was driven by growth in the ID Solutions and Direct Marketing platforms in Germany and Southern
EMEA due to a combination of improving economies and positive results of sales initiatives, partially offset by the continued depressed conditions in the
United  Kingdom.  Segment  sales  increased  1.2%  in  fiscal  2011  as  a  result  of  the  fiscal  2010  acquisitions  of  Welco  and  Securimed,  net  of  the  fiscal  2011
divestiture of the Teklynx business. Sales were also positively affected by fluctuations in the exchange rates used to translate financial results into the United
States dollar, which increased sales within the segment by 0.6% in fiscal 2011.

In the EMEA region, segment profit declined 5.7% to $105.6 million in fiscal 2012 from $112.0 million in fiscal 2011. The majority of the decline of
$6.4 million related to fluctuations in the exchange rates used to translate financial results into the United States dollar, as segment profit as a percentage of
sales decreased slightly to 27.1% in fiscal 2012 from 27.7% in fiscal 2011 and 27.2% in fiscal 2010. The decline in segment profit as a percentage of sales
was due primarily to the overall sales decline and depressed economic conditions, limiting the ability to pass along price increases. The improvement in the
segment's  profit  from  fiscal  2010  to  fiscal  2011  was  primarily  due  to  increased  sales  volumes  in  addition  to  the  continued  efforts  to  streamline  selling
expenses through the Company's strategic initiatives.

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Asia-Pacific

In  the  Asia-Pacific  region,  the  sales  mix  consists  of  approximately  50%  Die-Cut,  40%  ID  Solutions,  and  10%  Direct  Marketing.  Asia-Pacific  sales
declined 3.4% from fiscal 2011 to fiscal 2012, and sales increased 9.0% from fiscal 2010 to fiscal 2011. Organic sales declined 5.3% and increased 0.4% in
fiscal 2012 and 2011, respectively, compared to prior years. Foreign currency translation positively impacted the segment's sales by 1.4% and 6.9% in fiscal
2012 and 2011, respectively, compared to prior years. The decline in organic sales was primarily due to the Asia Die-Cut platform. Sales were weak within
the die-cut mobile handset market, and the flooding in Thailand caused a significant disruption to the hard disk drive supply chain during the last nine months
of the fiscal year.

The relatively flat fiscal 2011 organic sales growth of 0.4% was a result of increased sales from the segment's on-going customer base diversification in

the mobile handset and other adjacent markets, which offset the reduced demand from one of the Company's largest mobile handset customers.

In  the  Asia-Pacific  region,  segment  profit  declined  36.7%  to  $31.7  million  in  fiscal  2012  from  $50.1  million  in  fiscal  2011.  Segment  profit  as  a
percentage of sales declined to 9.2% in fiscal 2012 from 14.0% in fiscal 2011. The decline in the profit in fiscal 2012 was primarily due to increased market
competitiveness  and  a  decline  in  sales  within  the  Asia  Die-Cut  platform,  particularly  within  the  mobile  handset  industry.  In  addition,  segment  profit  was
negatively impacted by the residual effects of the Thailand flood through delayed product launches and lower absorption of fixed costs. Losses caused by the
flooding are expected to be partially covered by property and business interruption insurance during fiscal 2013.

Comparing fiscal 2011 to 2010, segment profit as a percentage of sales decreased to 14.0% in 2011 from 15.9% in 2010. The decline in profit in fiscal

2011 was a result of relatively flat organic sales, continued price pressure, and inflation on raw materials and wages.

Liquidity and Capital Resources

Cash and cash equivalents were $305.9 million at July 31, 2012, and $390.0 million at July 31, 2011, a decline of $84.1 million as summarized below:

(Dollars in thousands)
Net cash flow provided by (used in):

Operating activities
Investing activities
Financing activities
Effect of exchange rate changes on cash
Net (decrease) increase in cash and cash equivalents

Years ended July 31,

2012

2011

2010

   $

   $

  $
144,705  
(64,604)     
(147,824)     
(16,348)     
(84,071)    $

  $
167,350  
(22,631)     
(91,574)     
21,986  
75,131  

  $

165,238  
(48,681) 
15,275  
(5,148) 
126,684  

Net  cash  provided  by  operating  activities  was  $144.7  million  in  fiscal  2012,  compared  to  $167.4  million  in  fiscal  2011.  Cash  flows  from  operating
activities  are  generated  primarily  from  operating  income  and  managing  the  components  of  working  capital.  The  decrease  in  cash  flows  from  operating
activities  of  $21.9  million  from  fiscal  2011  to  fiscal  2012  was  partially  due  to  a  decline  in  net  income  of  $10.9  million  after  excluding  the  goodwill
impairment charge of $115.7 million. In addition, the net change of inventories and accounts payable and accrued liabilities reduced operating cash flows by
$30.8  million  compared  to  the  prior  year.  This  decline  was  partially  offset  by  favorable  cash  flows  from  income  taxes  of  $20.5  million  in  fiscal  2012
compared to 2011.

Net cash used in investing activities was $64.6 million in fiscal 2012, compared to $22.6 million in fiscal 2011. The increase in cash used in investing
activities of $42.0 million from fiscal 2011 to fiscal 2012 was primarily due to the increase in cash used in acquisitions of $29.7 million compared to 2011. In
addition, cash provided by divestitures declined by $12.1 million, which further increased the net use of cash in investing activities from fiscal 2011 to fiscal
2012. See Note 3 within Item 8 for further information regarding acquisitions and divestitures.

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Net cash used in financing activities was $147.8 million in fiscal 2012, compared to $91.6 million in fiscal 2011. The increase in cash used in financing
activities of $56.2 million was primarily due to the repurchase of common shares during the current year for $49.9 million. In addition, cash received from the
exercise of employee stock options declined by $4.3 million from fiscal 2011 to fiscal 2012. See Item 5 within Part II for further information regarding the
current year share repurchases.

Net cash provided by operating activities was $167.4 million in fiscal 2011, compared to $165.2 million in fiscal 2010. The increase in cash flows from
operating activities of $2.1 million from fiscal 2010 to fiscal 2011 was due to an increase in net income of $22.3 million after excluding the gain on the sale of
business  of  $4.4  million.  This  was  partially  offset  by  the  aggregate  of  accounts  receivable  and  accounts  payable  and  accrued  liabilities,  which  reduced
operating cash flows by $18.6 million from 2010 to 2011.

Net cash used in investing activities was $22.6 million in fiscal 2011, compared to $48.7 million in fiscal 2010. The decrease in cash used in investing
activities of $26.1 million was primarily due to a reduction in cash used in acquisitions of $22.5 million in fiscal 2011 as compared to fiscal 2010. In addition,
cash  provided  by  the  fiscal  2011  divestiture  of  Teklynx  reduced  cash  used  in  investing  activities  by  $13.0  million  as  compared  to  fiscal  2010.  This  was
partially offset by the settlement of net investment hedges in fiscal 2011 and fiscal 2010.

Net cash used in financing activities was $91.6 million in fiscal 2011, compared to net cash provided by financing activities of $15.3 million in fiscal
2010. The decrease in cash used in financing activities of $106.8 million was primarily due to the proceeds received from the issuance of debt of $94.9 million
in fiscal 2010. In addition, the increase in cash used for principal payments on debt was $16.4 million from fiscal 2010 to fiscal 2011.

On October 26, 2011, the Company filed a shelf registration statement on Form S-3 with the Securities and Exchange Commission ("SEC"), which will
allow the Company to issue and sell, from time to time in one or more offerings, an indeterminate amount of Class A Nonvoting Common Stock and debt
securities as it deems prudent or necessary to raise capital at a later date. The shelf registration statement became effective upon filing with the SEC. The
Company  plans  to  use  the  proceeds  from  any  future  offerings  under  the  shelf  registration  for  general  corporate  purposes,  including,  but  not  limited  to,
acquisitions, capital expenditures, and refinancing of debt.

During  fiscal  2004  through  fiscal  2007,  the  Company  completed  three  private  placement  note  issuances  totaling  $500  million  in  ten-year  fixed  rate
notes with varying maturity dates to institutional investors at interest rates varying from 5.14% to 5.33%. The notes must be repaid equally over seven years,
with initial payment due dates ranging from 2008 to 2011, with interest payable on the notes due semiannually on various dates throughout the year, which
began in December 2004. The private placements were exempt from the registration requirements of the Securities Act of 1933. The notes were not registered
for  resale  and  may  not  be  resold  absent  such  registration  or  an  applicable  exemption  from  the  registration  requirements  of  the  Securities  Act  of  1933  and
applicable  state  securities  laws.  The  notes  have  certain  prepayment  penalties  for  repaying  them  prior  to  the  maturity  date.  Under  the  debt  agreement,  the
Company  made  scheduled  principal  payments  of  $44.9  million,  $61.3  million,  and  $61.3  million  during  the  years  ended  July  31,  2010,  2011,  and  2012,
respectively.

On May 13, 2010, the Company completed a private placement of €75.0 million aggregate principal amount of senior unsecured notes to accredited
institutional  investors.  The  €75.0  million  of  senior  notes  consists  of  €30.0  million  aggregate  principal  amount  of  3.71%  Series  2010-A  Senior  Notes,  due
May 13, 2017 and €45.0 million aggregate principal amount of 4.24% Series 2010-A Senior Notes, due May 13, 2020, with interest payable on the notes
semiannually. This private placement was exempt from the registration requirements of the Securities Act of 1933. The notes were not registered for resale
and may not be resold absent such registration or an applicable exemption from the registration requirements of the Securities Act of 1933 and applicable state
securities laws. The notes have certain prepayment penalties for repaying them prior to maturity. The notes have been fully and unconditionally guaranteed on
an unsecured basis by the Company's domestic subsidiaries.

On February 1, 2012, the Company and certain of its subsidiaries entered into an unsecured $300 million multi-currency revolving loan agreement with
a group of six banks that replaced and terminated the Company's previous credit agreement that had been entered into on October 5, 2006, and amended on
March 18, 2008. Under the new credit agreement, which has a final maturity date of February 1, 2017, the Company has the option to select either a base
interest rate (based upon the higher of the federal funds rate plus one-half of 1% or the prime rate of Bank of America plus a margin based on the Company's
consolidated leverage ratio) or a Eurocurrency interest rate (at the LIBOR rate plus a margin based on the Company's consolidated leverage ratio). At the
Company's  option,  and  subject  to  certain  conditions,  the  available  amount  under  the  new  credit  facility  may  be  increased  from  $300  million  up  to  $450
million. No borrowings have occurred under the new credit facility.

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The  Company's  debt  and  revolving  loan  agreements  require  it  to  maintain  certain  financial  covenants.  As  of  July  31,  2012,  the  Company  was  in

compliance with financial covenants in its debt agreements. See Note 5 within Item 8 for further information regarding the financial covenants.

Long-term obligations as a percentage of long-term obligations plus stockholders' investment were 20.1% at July 31, 2012 and 22.3% at July 31, 2011.
Long-term obligations decreased by $77.0 million from July 31, 2011 to July 31, 2012 due to debt repayments made during the year, combined with a $15.7
million  decrease  in  the  USD  value  of  the  Euro  denominated  debt  due  to  foreign  exchange  fluctuations.  The  fiscal  2012  debt  repayments  consisted  of  the
scheduled installment of $18.8 million on the 2004 private placement, an installment of $26.1 million on the 2006 private placement, and an installment of
$16.4 million on the 2007 private placement. In addition, long-term debt assumed as part of the acquisition of Runelandhs was repaid in the amount of $1.4
million.

Stockholders' investment decreased $146.8 million during fiscal 2012 due to the negative effects of foreign currency translation of approximately $55.3
million, an increase in treasury stock of $42.6 million due to the current year share repurchase, dividends paid of $38.9 million, and the current year net loss
of $17.9 million.

The  Company's  cash  balances  are  generated  and  held  in  numerous  locations  throughout  the  world.  At  July  31,  2012,  approximately  78%  of  the
Company's  cash  and  cash  equivalents  was  held  outside  the  United  States.  The  Company's  growth  has  historically  been  funded  by  a  combination  of  cash
provided by operating activities and debt financing. The Company believes that its cash from operations, in addition to its borrowing capacity, are sufficient to
fund its anticipated requirements for working capital, capital expenditures, restructuring activities, acquisitions, common stock repurchases, scheduled debt
repayments, and dividend payments for at least the next 12 months. The Company believes that its current credit arrangements are sound and that the strength
of its balance sheet will allow financial flexibility to respond to both internal growth opportunities and those available through acquisition.

Subsequent Events Affecting Liquidity and Capital Resources

On  September  6,  2012,  the  Company's  Board  of  Directors  authorized  a  share  buyback  program  for  up  to  an  additional  two  million  shares  of  the
Company's  Class  A  Common  Stock.  The  share  repurchase  plan  may  be  implemented  from  time  to  time  on  the  open  market  or  in  privately  negotiated
transactions, with repurchased shares available for use in connection with the Company's stock-based compensation plans and for other corporate purposes.

On September 6, 2012, the Company announced an increase in the annual dividend to shareholders of the Company's Class A Common Stock, from
$0.74 to $0.76 per share. A quarterly dividend of $0.19 will be paid on October 31, 2012, to shareholders of record at the close of business on October 10,
2012. This dividend represents an increase of 2.7% and is the 27th consecutive annual increase in dividends.

Off-Balance Sheet Arrangements

The  Company  does  not  have  material  off-balance  sheet  arrangements  or  related  party  transactions.  The  Company  is  not  aware  of  factors  that  are
reasonably  likely  to  adversely  affect  liquidity  trends,  other  than  the  risks  discussed  in  this  filing  and  presented  in  other  Company  filings.  However,  the
following additional information is provided to assist financial statement users.

Operating Leases — These leases generally are entered into for investments in facilities such as manufacturing facilities, warehouses and office space,

computer equipment and Company vehicles.

Purchase Commitments — The Company has purchase commitments for materials, supplies, services, and property, plant and equipment as part of the
ordinary conduct of its business. In the aggregate, such commitments are not in excess of current market prices and are not material to the financial position of
the Company. Due to the proprietary nature of many of the Company's materials and processes, certain supply contracts contain penalty provisions for early
termination. The Company does not believe a material amount of penalties will be incurred under these contracts based upon historical experience and current
expectations.

Other  Contractual  Obligations  —  The  Company  does  not  have  material  financial  guarantees  or  other  contractual  commitments  that  are  reasonably

likely to adversely affect liquidity other than those discussed below under "Payments Due Under Contractual Obligations."

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Related Party Transactions — The Company evaluated its affiliated party transactions for the period ended July 31, 2012. Based on the evaluation the

Company does not have material related party transactions that affect the results of operations, cash flow or financial condition.

Payments Due Under Contractual Obligations

The  Company's  future  commitments  at  July  31,  2012,  for  long-term  debt,  operating  lease  obligations,  purchase  obligations,  interest  obligations  and

other obligations are as follows (dollars in thousands):

Contractual Obligations
Long-Term Debt Obligations
Operating Lease Obligations
Purchase Obligations (1)
Interest Obligations
Tax Obligations
Other Obligations (2)

Total

Payments Due by Period

Total

316,208      $
69,308       
46,655       
55,464       
36,532       
18,246       
542,413      $

   $

   $

Less than
1 Year

1-3
Years

3-5
Years

More
than
5 Years

Uncertain
Timeframe

61,264      $
16,280       
45,850       
15,550       
—         
716       
139,660      $

103,778      $
23,732       
805       
21,434       
—         
1,578       
151,327      $

95,797      $
12,544       
—         
11,437       
—         
1,863       
121,641      $

55,369      $
16,752       
—         
7,043       
—         
14,089       
93,253      $

—    
—    
—    
—    
36,532  
—    
36,532  

Purchase obligations include all open purchase orders as of July 31, 2012.

(1)
(2) Other obligations represent expected payments under the Company's U.S. postretirement medical plan and international pension plans as disclosed in

Note 3 to the consolidated financial statements, under Item 8 of this report.

Inflation and Changing Prices

Essentially  all  of  the  Company's  revenue  is  derived  from  the  sale  of  its  products  in  competitive  markets.  Because  prices  are  influenced  by  market
conditions, it is not always possible to fully recover cost increases through pricing. Changes in product mix from year to year, timing differences in instituting
price changes, and the large amount of part numbers make it impracticable to accurately define the impact of inflation on profit margins.

Critical Accounting Estimates

Management's  discussion  and  analysis  of  the  Company's  financial  condition  and  results  of  operations  are  based  upon  the  Company's  Consolidated
Financial Statements, which have been prepared in accordance with accounting principles generally accepted in the United States. The preparation of these
financial statements requires management to make estimates and judgments that affect the reported amounts of assets, liabilities, revenues and expenses, and
related  disclosure  of  contingent  assets  and  liabilities.  The  Company  bases  these  estimates  and  judgments  on  historical  experience  and  on  various  other
assumptions that are believed to be reasonable under the circumstances. Actual results may differ from these estimates and judgments.

The Company believes the following accounting estimates are most critical to an understanding of its financial statements. Estimates are considered to
be critical if they meet both of the following criteria: (1) the estimate requires assumptions about material matters that are uncertain at the time the accounting
estimates are made, and (2) material changes in the estimates are reasonably likely from period to period. For a detailed discussion on the application of these
and other accounting estimates, refer to Note 1 to the Company's Consolidated Financial Statements.

Income Taxes

The  Company's  effective  tax  rate  is  based  on  pre-tax  income  and  the  tax  rates  applicable  to  that  income  in  the  various  jurisdictions  in  which  the
Company operates. Significant judgment is required in determining the Company's effective income tax rate and in evaluating its tax positions. The Company
establishes liabilities when it is more likely than not that the Company will not realize the full tax benefit of the position. The Company adjusts these liabilities
in light of changing facts and circumstances.

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Tax  regulations  may  require  items  of  income  and  expense  to  be  included  in  a  tax  return  in  different  periods  than  the  items  are  reflected  in  the
consolidated financial statements. As a result, the effective income tax rate reflected in the consolidated financial statements may be different than the tax rate
reported in the income tax return. Some of these differences are permanent, such as expenses that are not deductible on the income tax return, and some are
temporary differences, such as depreciation expense. Temporary differences create deferred tax assets and liabilities. Deferred tax assets generally represent
items  that  can  be  used  as  tax  deductions  or  credits  in  the  tax  return  in  future  years  for  which  the  Company  has  already  recorded  the  tax  benefit  in  the
consolidated  financial  statements.  The  Company  establishes  valuation  allowances  against  its  deferred  tax  assets  when  it  is  more  likely  than  not  that  the
amount of expected future taxable income will not support the use of the deduction or credit. The determination of the amount of valuation allowance to be
provided on recorded deferred tax assets involves estimates regarding (1) the timing and amount of the reversal of taxable temporary differences, (2) expected
future  taxable  income,  and  (3)  the  impact  of  tax  planning  strategies,  and  can  also  be  impacted  by  changes  to  tax  laws.  Deferred  tax  liabilities  generally
represent tax expense recognized in the consolidated financial statements for which payment has been deferred or expense for which the Company has already
taken a deduction on an income tax return, but has not yet recognized as expense in the consolidated financial statements.

The Company accounts for uncertain tax positions by recognizing the financial statement effects of a tax position only when, based upon the technical
merits,  it  is  "more-likely-than-not"  that  the  position  will  be  sustained  upon  examination.  Judgment  is  required  in  evaluating  tax  positions  and  determining
income tax provisions. The Company generally re-evaluates the technical merits of its tax positions and recognizes an uncertain tax benefit when (i) there is
completion of a tax audit; (ii) there is a change in applicable tax law including a tax case ruling or legislative guidance; or (iii) there is an expiration of the
statute of limitations.

Goodwill and Other Indefinite-lived Intangible Assets

The allocation of purchase price for business combinations requires management estimates and judgment as to expectations for future cash flows of the
acquired business and the allocation of those cash flows to identifiable intangible assets in determining the estimated fair value for purchase price allocation
purposes. If the actual results differ from the estimates and judgments used in these estimates, the amounts recorded in the financial statements could result in
a possible impairment of the intangible assets and goodwill or require acceleration of the amortization expense of finite-lived intangible assets. In addition,
accounting guidance requires that goodwill and other indefinite-lived intangible assets be tested at least annually for impairment. If circumstances or events
prior to the date of the required annual assessment indicate that, in management's judgment, it is more likely than not that there has been a reduction of fair
value  of  a  reporting  unit  below  its  carrying  value,  the  Company  performs  an  impairment  analysis  at  the  time  of  such  circumstance  or  event.  Changes  in
management's  estimates  or  judgments  could  result  in  an  impairment  charge,  and  such  a  charge  could  have  an  adverse  effect  on  the  Company's  financial
condition and results of operations. To aid in establishing the value of goodwill and other intangible assets at the time of acquisition, Company policy requires
that all acquisitions with goodwill of greater than $5 million require the use of external valuations.

The  Company  has  identified  six  reporting  units  within  its  three  reportable  segments  with  the  corresponding  goodwill  balances  as  of  July  31,  2012:
Brady Americas, $234.7 million; Direct Marketing Americas, $183.1 million; Brady EMEA, $107.8 million; Direct Marketing EMEA, $67.2 million; Brady
Asia, $59.3 million; and Die-Cut Asia, $24.7 million. Brady continues to believe that the discounted cash flow model and market multiples model provide a
reasonable and meaningful fair value estimate based upon the reporting units' projections of future operating results and cash flows and replicates how market
participants  would  value  the  Company's  reporting  units.  The  projections  of  future  operating  results,  which  are  based  on  both  past  performance  and  the
projections  and  assumptions  used  in  the  Company's  current  and  long  range  operating  plans,  are  subject  to  change  as  a  result  of  changing  economic  and
competitive conditions. Significant estimates used by management in the discounted cash flows methodology include estimates of future cash flows based on
expected growth rates, price increases, improvement in gross margin and SG&A as a percentage of sales, capital expenditures, working capital levels, income
tax  rates,  the  benefits  of  recent  acquisitions  and  expected  synergies,  and  a  weighted-average  cost  of  capital  that  reflects  the  specific  risk  profile  of  the
reporting unit being tested. Significant negative industry or economic trends, disruptions to the Company's business, loss of significant customers, inability to
effectively integrate acquired businesses, unexpected significant changes or planned changes in use of the assets or in entity structure, and divestitures may
adversely impact the assumptions used in the valuations.

In  the  event  the  fair  value  of  a  reporting  unit  is  less  than  the  carrying  value,  including  goodwill,  the  Company  would  then  perform  an  additional
assessment that would compare the implied fair value of goodwill with the carrying amount of goodwill. The determination of implied fair value of goodwill
would  require  management  to  compare  the  fair  value  of  the  reporting  unit  to  the  estimated  fair  value  of  the  assets  and  liabilities  of  the  reporting  unit;  if
necessary, the Company may consult valuation specialists to assist with the assessment of the estimated fair value of assets and liabilities for the reporting
unit. If the implied fair value of the goodwill is less than the carrying value, an impairment would be recorded.

In performing the Company's annual goodwill impairment assessment, the Company performed a sensitivity analysis on the material assumptions used
in the discounted cash flow valuation models for each of its reporting units. Based on the Company's fiscal 2012 goodwill impairment testing and assuming a
hypothetical  10%  decrease  in  the  estimated  fair  values  of  each  of  its  reporting  units,  the  hypothetical  fair  value  of  each  of  the  Company's  reporting  units
would  have  been  greater  than  the  carrying  value.  The  assumptions  that  are  most  sensitive  to  a  decline  in  estimated  fair  value  are  sales  growth  rates,  and
improvement in gross margin and SG&A as a percentage of sales, particularly within the Company's Die-Cut Asia and Direct Marketing Americas reporting
units.

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During the quarter ended January 31, 2012, the Company recorded a goodwill impairment charge related to its former North/South Asia reporting unit
within the Asia-Pacific operating segment. This impairment charge was recorded as a result of a triggering event related to a decline in profitability within the
Asia Die-Cut platform. The Company's methodologies for valuing goodwill were applied consistently from the period in which the impairment charge was
recorded to the annual goodwill impairment assessment. Refer to Note 1 within Item 8 for further discussion regarding the fiscal 2012 goodwill impairment
charge.

The  Company  also  evaluates  the  recoverability  of  its  indefinite-lived  intangible  assets  by  utilizing  a  relief  from  royalty  valuation  methodology  that
estimates  the  fair  value  of  the  future  discounted  cash  flows  of  each  indefinite-lived  intangible  asset.  The  future  projections,  which  are  based  on  both  past
performance and the projections and assumptions used in the Company's current and long range operating plans, are subject to change as a result of changing
economic and competitive conditions. Significant estimates used by management in the relief from royalty valuation methodology include estimates of future
revenue streams based on expected growth and royalty rates, income tax rates, and a weighted-average cost of equity that reflects the specific risk profile of
the  indefinite-lived  intangible  asset  tested.  The  Company's  methodologies  for  valuing  indefinite-lived  intangible  assets  are  applied  consistently  on  a  year-
over-year basis, and are aligned with the methodologies and assumptions applied to the annual goodwill impairment assessment. The Company continues to
believe that the relief from royalty valuation methodology provides the most reasonable and meaningful fair value estimate based upon the indefinite-lived
intangible assets' projected future revenue streams and replicates how market participants would value the Company's indefinite-lived intangible assets in an
orderly transaction.

The  Company  completed  its  annual  impairment  testing  of  goodwill  and  other  indefinite-lived  intangibles  assets  in  the  fourth  quarter  of  fiscal  2012.
Although the Company consistently uses the same methods in developing the assumptions and estimates underlying the fair value calculations, such estimates
are uncertain in nature and can vary from actual results.

Reserves and Allowances

The Company has recorded reserves or allowances for inventory obsolescence, uncollectible accounts receivable, and credit memos. These accounts
require the use of estimates and judgment. The Company bases its estimates on historical experience and on various other assumptions that are believed to be
reasonable under the circumstances. The Company believes that such estimates are made with consistent and appropriate methods. Actual results may differ
from these estimates under different assumptions or conditions.

New Accounting Standards

The  information  required  by  this  Item  is  provided  in  Note  1  of  the  Notes  to  Consolidated  Financial  Statements  contained  in  Item  8  —  Financial

Statements and Supplementary Data.

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Forward-Looking Statements

In this annual report on Form 10-K, statements that are not reported financial results or other historic information are "forward-looking statements."
These  forward-looking  statements  relate  to,  among  other  things,  the  Company's  future  financial  position,  business  strategy,  targets,  projected  sales,  costs,
earnings, capital expenditures, debt levels and cash flows, and plans and objectives of management for future operations.

The use of words such as "may," "will," "expect," "intend," "estimate," "anticipate," "believe," "should," "project" or "plan" or similar terminology are
generally  intended  to  identify  forward-looking  statements.  These  forward-looking  statements  by  their  nature  address  matters  that  are,  to  different  degrees,
uncertain and are subject to risks, assumptions, and other factors, some of which are beyond Brady's control, that could cause actual results to differ materially
from those expressed or implied by such forward-looking statements. For Brady, uncertainties arise from:

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

  The length or severity of the current worldwide economic downturn or timing or strength of a subsequent recovery;

  Increased usage of e-commerce allowing for ease of price transparency;

  Future  financial  performance  of  major  markets  Brady  serves,  which  include,  without  limitation,  telecommunications,  hard  disk  drive,

manufacturing, electrical, construction, laboratory, education, governmental, public utility, computer, and transportation;

  Future competition;

  Changes in the supply of, or price for, parts and components;

  Increased price pressure from suppliers and customers;

  Brady's ability to retain significant contracts and customers;

  Fluctuations in currency rates versus the U.S. dollar;

  Risks associated with international operations;

  Difficulties associated with exports;

  Risks associated with obtaining governmental approvals and maintaining regulatory compliance;

  Brady's ability to develop and successfully market new products;

  Risks associated with identifying, completing, and integrating acquisitions;

  Risks associated with restructuring plans;

  Environmental, health and safety compliance costs and liabilities;

  Technology changes and potential security violations to the Company's information technology systems;

  Brady's ability to maintain compliance with its debt covenants;

  Increase in our level of debt;

  Potential write-offs of Brady's substantial intangible assets;

  Unforeseen tax consequences; and

  Numerous  other  matters  of  national,  regional  and  global  scale,  including  those  of  a  political,  economic,  business,  competitive,  and  regulatory
nature contained from time to time in Brady's U.S. Securities and Exchange Commission filings, including, but not limited to, those factors listed
in the "Risk Factors" section within Item 1A of Part I of this Form 10-K.

These uncertainties may cause Brady's actual future results to be materially different than those expressed in its forward-looking statements. Brady does

not undertake to update its forward-looking statements except as required by law.

Risk Factors

Refer to the information contained in Item 1A — Risk Factors.

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Item 7A. Quantitative and Qualitative Disclosures about Market Risk

The Company's business operations give rise to market risk exposure due to changes in foreign exchange rates. To manage that risk effectively, the
Company  enters  into  hedging  transactions,  according  to  established  guidelines  and  policies  that  enable  it  to  mitigate  the  adverse  effects  of  this  financial
market risk.

The  global  nature  of  the  Company's  business  requires  active  participation  in  the  foreign  exchange  markets.  As  a  result  of  investments,  production
facilities and other operations on a global scale, the Company has assets, liabilities and cash flows in currencies other than the U.S. Dollar. The objective of
the Company's foreign currency exchange risk management is to minimize the impact of currency movements on non-functional currency transactions and
minimize the foreign currency translation impact of the Company's foreign operations. To achieve this objective, the Company hedges a portion of known
exposures using forward contracts. Main exposures are related to transactions denominated in the British Pound, the Euro, Canadian Dollar, Australian Dollar,
Japanese Yen, Swiss Franc, Malaysian Ringgit, and Singapore Dollar. As of July 31, 2012, the notional amount of outstanding forward contracts designated
as cash flow hedges was $61.2 million. The Company also uses euro-denominated debt of €75.0 million designated as a hedge instrument to hedge portions of
the Company's net investments in its European foreign operations.

The Company also faces exchange rate risk from transactions with customers in countries outside the United States and from intercompany transactions
between affiliates. Although the Company has a U.S. dollar functional currency for reporting purposes, it has manufacturing sites throughout the world and
the  majority  of  its  sales  are  generated  in  foreign  currencies.  Costs  incurred  and  sales  recorded  by  subsidiaries  operating  outside  of  the  United  States  are
translated into U.S. dollars using exchange rates effective during the respective period. As a result, the Company is exposed to movements in the exchange
rates of various currencies against the U.S. dollar. In particular, the Company has more sales in European currencies than it has expenses in those currencies.
Therefore, when European currencies strengthen or weaken against the U.S. dollar, operating profits are increased or decreased, respectively.

Currency exchange rates decreased fiscal 2012 sales by 1.0% as compared to fiscal 2011 as the U.S. dollar appreciated, on average, against other major
currencies throughout the year. The most significant impact on sales due to currency fluctuations occurred during the fourth quarter ended July 31, 2012, as
sales declined by 5.0% as compared to the same quarter of the prior year. This decline was primarily driven by the appreciation of the U.S. dollar against the
Euro.

The  Company  could  be  exposed  to  interest  rate  risk  through  its  corporate  borrowing  activities.  The  objective  of  the  Company's  interest  rate  risk
management activities is to manage the levels of the Company's fixed and floating interest rate exposure to be consistent with the Company's preferred mix.
The interest rate risk management program allows the Company to enter into approved interest rate derivatives if there is a desire to modify the Company's
exposure to interest rates. Such activities require approval of the Board of Directors. As of July 31, 2012, the Company had no interest rate derivatives.

The  Company  is  subject  to  the  risk  of  changes  in  foreign  currency  exchange  rates  due  to  its  operations  in  foreign  countries.  The  Company  has
manufacturing facilities and sells and distributes its products throughout the world. As a result, the Company's financial results could be significantly affected
by  factors  such  as  changes  in  foreign  currency  exchange  rates  or  weak  economic  conditions  in  the  foreign  markets  in  which  the  Company  manufactures,
distributes and sells its products. Changes in foreign currency exchange rates for the Company's foreign subsidiaries reporting in local currencies are generally
reported  as  a  component  of  stockholders'  investment.  The  Company's  currency  translation  adjustment  recorded  in  fiscal  2012  and  2011  as  a  separate
component  of  stockholders'  investment  was  $55.3  million  unfavorable  and  $63.0  million  favorable,  respectively.  As  of  July  31,  2012  and  2011,  the
Company's foreign subsidiaries had net current assets (defined as current assets less current liabilities) subject to foreign currency translation risk of $384.2
million and $427.7 million, respectively. The potential decrease in the net current assets as of July 31, 2012 from a hypothetical 10 percent adverse change in
quoted foreign currency exchange rates would be approximately $38.4 million. This sensitivity analysis assumes a parallel shift in all major foreign currency
exchange rates versus the U.S. dollar. Exchange rates rarely move in the same direction relative to the U.S. dollar due to positive and negative correlations of
the  various  global  currencies.  This  assumption  may  overstate  the  impact  of  changing  exchange  rates  on  individual  assets  and  liabilities  denominated  in  a
foreign currency.

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Item 8. Financial Statements and Supplementary Data

BRADY CORPORATION & SUBSIDIARIES

INDEX TO FINANCIAL STATEMENTS

Report of Independent Registered Public Accounting Firm
Financial Statements:
Consolidated Balance Sheets — July 31, 2012 and 2011
Consolidated Statements of Income — Years Ended July 31, 2012, 2011, and 2010
Consolidated Statements of Stockholders' Investment — Years Ended July  31, 2012, 2011, and 2010
Consolidated Statements of Cash Flows — Years Ended July  31, 2012, 2011, and 2010
Notes to Consolidated Financial Statements — Years Ended July  31, 2012, 2011, and 2010

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32  
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REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Board of Directors and Stockholders of
Brady Corporation
Milwaukee, WI

We have audited the accompanying consolidated balance sheets of Brady Corporation and subsidiaries (the "Company") as of July 31, 2012 and 2011, and the
related consolidated statements of income, stockholders' investment, and cash flows for each of the three years in the period ended July 31, 2012. Our audits
also included the financial statement schedule listed in the Index at Item 15. These financial statements and financial statement schedule are the responsibility
of the Company's management. Our responsibility is to express an opinion on the financial statements and financial statement schedule based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that
we  plan  and  perform  the  audit  to  obtain  reasonable  assurance  about  whether  the  financial  statements  are  free  of  material  misstatement.  An  audit  includes
examining,  on  a  test  basis,  evidence  supporting  the  amounts  and  disclosures  in  the  financial  statements.  An  audit  also  includes  assessing  the  accounting
principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits
provide a reasonable basis for our opinion.

In our opinion, such consolidated financial statements present fairly, in all material respects, the financial position of Brady Corporation and subsidiaries at
July 31, 2012 and 2011, and the results of their operations and their cash flows for each of the three years in the period ended July 31, 2012, in conformity
with accounting principles generally accepted in the United States of America. Also, in our opinion, such financial statement schedule, when considered in
relation to the basic consolidated financial statements taken as a whole, present fairly, in all material respects, the information set forth therein.

We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), the Company's internal control
over  financial  reporting  as  of  July  31,  2012  based  on  the  criteria  established  in  Internal  Control—Integrated  Framework  issued  by  the  Committee  of
Sponsoring  Organizations  of  the  Treadway  Commission  and  our  report  dated  September  27,  2012,  expressed  an  unqualified  opinion  on  the  Company's
internal control over financial reporting.

/s/ DELOITTE & TOUCHE LLP

Milwaukee, WI
September 27, 2012

30

 
 
BRADY CORPORATION AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS
July 31, 2012 and 2011

ASSETS

Table of Contents

Current assets:

Cash and cash equivalents
Accounts receivable — net
Inventories:

Finished products
Work-in-process
Raw materials and supplies
Total inventories

Prepaid expenses and other current assets
Total current assets

Other assets:

Goodwill
Other intangibles assets
Deferred income taxes
Other

Property, plant and equipment:

Cost:

Land
Buildings and improvements
Machinery and equipment
Construction in progress

Less accumulated depreciation

Property, plant and equipment — net

Total

Current liabilities:

LIABILITIES AND STOCKHOLDERS' INVESTMENT

Accounts payable
Wages and amounts withheld from employees
Taxes, other than income taxes
Accrued income taxes
Other current liabilities
Current maturities on long-term obligations

Total current liabilities

Long-term obligations, less current maturities
Other liabilities

Total liabilities

Commitments and contingencies (See Note 9)
Stockholders' investment:
Common stock:

2012

2011

(Dollars in thousands)

  $ 305,900    $ 389,971  
199,006      228,483  

64,740    
15,377    
25,407    
105,524     
40,424     
650,854     

62,152  
14,550  
27,484  
104,186  
35,647  
758,287  

676,791     
84,119     
45,356     
20,584     

800,343  
89,961  
53,755  
19,244  

6,406  
8,651     
101,962     
104,644  
292,130      305,557  
11,226  
10,417     
427,833  
413,160     
287,918  
283,145     
139,915  
130,015    
  $1,607,719    $1,861,505  

  $

86,646    $
54,629     
9,307     
14,357     
40,815     
61,264     
267,018     
254,944     
76,404     
598,366     

98,847  
69,798  
7,612  
9,954  
54,406  
61,264  
301,881  
331,914  
71,518  
705,313  

Class  A  Nonvoting  —  Issued  51,261,487  and  51,261,487  shares,  respectively;  (aggregate  liquidation  preference  of

$42,803 and $42,803 at July 31, 2012 and 2011, respectively)

Class B Voting — Issued and outstanding 3,538,628 shares

Additional paid-in capital
Earnings retained in the business
Treasury stock — 3,245,561 and 1,667,235 shares, respectively of Class A nonvoting common stock, at cost
Accumulated other comprehensive income
Other

Total stockholders' investment

Total

See notes to consolidated financial statements.

31

513     
35     
313,008     
732,290     
(92,600)   
59,411    
(3,304)   

513  
35  
307,527  
789,100  
(50,017) 
113,898  
(4,864) 
    1,009,353     1,156,192  
  $1,607,719    $1,861,505  

 
 
 
  
   
 
 
  
 
  
 
  
 
   
  
 
   
   
   
  
 
 
 
 
 
 
 
   
   
  
 
 
 
 
 
 
 
   
  
 
 
 
 
 
 
 
  
 
   
   
   
   
  
 
  
 
   
   
   
   
  
 
 
 
 
 
 
 
   
   
  
 
 
 
 
 
 
 
   
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
  
 
   
   
   
   
   
  
 
 
 
 
 
 
 
   
   
   
  
 
 
 
 
 
 
 
   
  
 
 
 
 
 
 
 
  
 
  
 
  
 
   
   
   
   
   
   
   
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
BRADY CORPORATION AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF INCOME
Years Ended July 31, 2012, 2011 and 2010

Table of Contents

Net sales

Cost of products sold
Gross margin

Operating expenses:

Research and development
Selling, general and administrative
Restructuring charges
Impairment charge

Total operating expenses

Operating income
Other income (expense):

Investment and other income— net
Interest expense

Net other expense
Income before income taxes
Income taxes
Net (loss) income

Net (loss) income per common share:

Class A Nonvoting:

Basic

Diluted

Dividends

Class B Voting:
Basic

Diluted

Dividends

Weighted average Class A and Class B common shares outstanding

Basic

Diluted

See notes to consolidated financial statements.

32

2012

2011
(In thousands, except per share amounts)

2010

   $

1,324,269    $
687,963     
636,306     

1,339,597    $
683,401     
656,196     

1,259,096  
635,799  
623,297  

38,440     
430,310     
12,110     
115,688     
596,548     
39,758     

2,082     
(19,090)    
(17,008)    
22,750     
40,661     
(17,911)   $

(0.35)   $

(0.35)   $

0.74    $

(0.36)   $

(0.36)   $

0.72    $

43,001     
441,815     
9,188     
—       
494,004     
162,192     

3,990     
(22,124)    
(18,134)    
144,058     
35,406     
108,652    $

2.06    $

2.04    $

0.72    $

2.04    $

2.03    $

0.70    $

42,621  
435,906  
15,314  
—    
493,841  
129,456  

1,168  
(21,222) 
(20,054) 
109,402  
27,446  
81,956  

1.56  

1.55  

0.70  

1.55  

1.53  

0.68  

52,453     

52,453     

52,639     

53,133     

52,402  

52,946  

   $

   $

   $

   $

   $

   $

   $

 
 
 
  
 
 
 
 
 
 
  
 
    
  
 
 
 
 
 
 
 
 
 
 
 
    
  
 
 
    
    
    
    
  
 
 
 
 
 
 
 
 
 
 
 
    
  
 
 
 
 
 
 
 
 
 
 
 
    
  
 
 
    
    
  
 
 
 
 
 
 
 
 
 
 
 
    
  
 
 
 
 
 
 
 
 
 
 
 
    
    
  
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
  
 
 
    
  
 
 
 
 
 
 
 
 
 
 
 
    
  
 
 
 
 
 
 
 
 
 
 
 
 
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BRADY CORPORATION AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF STOCKHOLDERS' INVESTMENT
Years Ended July 31, 2012, 2011 and 2010

Common

Stock     

Additional
Paid-In
Capital

Earnings
Retained
in the
Business    
(In thousands, except per share amounts)

Accumulated
Other
Comprehensive
Income

Stock    

Treasury

    Other    

Total
Comprehensive
Income

Balances at July 31, 2009

Net income
Net currency translation adjustment and other (Note 1)

Total comprehensive income

Issuance of 215,447 shares of Class A Common Stock under stock option plan
Other (Note 6)
Tax benefit from exercise of stock options and deferred compensation distributions
Stock-based compensation expense (Note 1)
Purchase of 102,067 shares of Class A Common Stock
Cash dividends on Common Stock
Class A — $0.70 per share
Class B — $0.68 per share

Balances at July 31, 2010

Net income
Net currency translation adjustment and other (Note 1)

Total comprehensive income

Issuance of 524,144 shares of Class A Common Stock under stock option plan
Other (Note 6)
Tax benefit from exercise of stock options and deferred compensation distributions
Stock-based compensation expense (Note 1)
Cash dividends on Common Stock
Class A — $0.72 per share
Class B — $0.70 per share

Balances at July 31, 2011

Net (loss) income
Net currency translation adjustment and other (Note 1)

Total comprehensive income

Issuance of 265,491 shares of Class A Common Stock under stock option plan
Other (Note 6)
Tax benefit from exercise of stock options and deferred compensation distributions
Stock-based compensation expense (Note 1)
Purchase of 1,869,193 shares of Class A Common Stock
Cash dividends on Common Stock
Class A — $0.74 per share
Class B — $0.72 per share

  $

548    $ 298,466    $ 673,342    $ (69,823)  $

53,051    $ (4,492)  

—       
—       

—       
—       
—       
—       
—       

—       
—       

—       
—       

81,956     
—       

—       
—       

—        —      $
(2,146)    —       

(2,788)   
(2,512)   
1,318     
9,721     
—       

—       
—       
—       
—       
—       

6,505     
(459)   
—       
—       
(2,537)   

—       
—       

(34,368)   
(2,418)   

—       
—       

 $

—        —      
—        1,663    
—        —      
—        —      
—        —      

—        —      
—        —      

  $

548    $ 304,205    $ 718,512    $ (66,314)  $

50,905    $ (2,829)  

—       
—       

—       
—       
—       
—       

—       
—       

—        108,652     
—       
—       

—       
—       

—        —      $
62,993      —       

(5,684)   
(1,964)   
1,140     
9,830     

—       
—       
—       
—       

13,877     
2,420     
—       
—       

—       
—       

(35,575)   
(2,489)   

—       
—       

 $

—        —      
—        (2,035)  
—        —      
—        —      

—        —      
—        —      

  $

548    $ 307,527    $ 789,100    $ (50,017)  $

113,898    $ (4,864)  

—       
—       

—       
—       
—       
—       
—       

—       
—       

—       
—       

(17,911)   
—       

—       
—       

—        —      $
(54,487)    —       

(3,516)   
(1,637)   
1,167     
9,467     
—       

—       
—       
—       
—       
—       

7,380     
(30)   
—       
—       
(49,933)   

—       
—       

(36,340)   
(2,559)   

—       
—       

 $

—        —      
—        1,560    
—        —      
—        —      
—        —      

—        —      
—        —      

Balances at July 31, 2012

  $

548    $ 313,008    $ 732,290    $ (92,600)  $

59,411    $ (3,304)  

81,956  
(2,146) 

79,810  

108,652  
62,993  

171,645  

(17,911) 
(54,487) 

(72,398) 

See notes to consolidated financial statements.

33

 
 
 
  
   
 
 
  
 
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
  
  
 
 
 
 
 
 
 
 
  
  
 
 
 
 
  
  
 
 
 
 
 
 
 
 
   
   
   
   
   
  
  
 
 
 
 
 
   
   
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
  
  
 
 
 
 
 
 
 
 
  
  
 
 
 
 
  
  
 
 
 
 
 
 
 
 
   
   
   
   
  
  
 
 
 
 
 
   
   
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
  
  
 
 
 
 
 
 
 
 
  
  
 
 
 
 
  
  
 
 
 
 
 
 
 
 
   
   
   
   
   
  
  
 
 
 
 
 
   
   
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Table of Contents

BRADY CORPORATION AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS
Years Ended July 31, 2012, 2011 and 2010

Operating activities:

Net (loss) income
Adjustments to reconcile net (loss) income to net cash provided by operating activities:

Depreciation and amortization
Deferred income taxes
Loss (gain) on the sale of business (pre-tax)
Non-cash portion of stock-based compensation expense
Non-cash portion of restructuring charges
Impairment charge
Changes in operating assets and liabilities (net of effects of business

acquisitions):

Accounts receivable
Inventories
Prepaid expenses and other assets
Accounts payable and accrued liabilities
Income taxes
Net cash provided by operating activities

Investing activities:

Acquisitions of businesses, net of cash acquired
Payments of remaining consideration
Divestiture of business, net of cash retained in business
Purchases of property, plant and equipment
Settlements of net investment hedges
Other
Net cash used in investing activities

Financing activities:

Payment of dividends
Proceeds from issuance of common stock
Principal payments on debt
Proceeds from issuance of debt
Purchase of treasury stock
Credit revolver costs
Income tax benefit from the exercise of stock options and deferred compensation distributions, and other
Net cash (used in) provided by financing activities
Effect of exchange rate changes on cash

Net (decrease) increase in cash and cash equivalents

Cash and cash equivalents, beginning of year
Cash and cash equivalents, end of year

Supplemental disclosure of cash flow information:
Cash paid during the year for:

Interest, net of capitalized interest
Income taxes, net of refunds

Acquisitions:

Fair value of assets acquired, net of cash
Liabilities assumed
Goodwill
Net cash paid for acquisitions

See notes to consolidated financial statements.

34

2012

2011
(Dollars in thousands)

2010

  $ (17,911)  $ 108,652    $ 81,956  

43,987      48,827      53,022  
(6,834) 
(8,161)   
(9,679)   
—    
(4,394)   
204     
9,721  
9,830     
9,735     
2,260  
2,155     
458     
—    
—       
    115,688     

18,089     
(7,674)   
(2,744)   
(29,370)   
23,922     

7,680      (29,479) 
(2,886)   
426  
5,624     
(3,502) 
(3,365)    52,410  
5,258  
3,388     
    144,705      167,350      165,238  

(37,649)   
(2,580)   

(7,970)    (30,431) 
—    
(1,528)   
—    
856      12,980     
(24,147)    (20,532)    (26,296) 
6,248  
1,798  
(64,604)    (22,631)    (48,681) 

(5,542)   
(39)   

(797)   
(287)   

3,864     

8,193     

—       
(49,933)   
(961)   
792     

(38,899)    (38,064)    (36,786) 
3,717  
(62,687)    (61,264)    (44,893) 
—        94,915  
(2,537) 
—       
—    
—       
859  
(439)   
    (147,824)    (91,574)    15,275  
(16,348)    21,986     
(5,148) 
(84,071)    75,131      126,684  
    389,971      314,840      188,156  
  $ 305,900    $ 389,971    $ 314,840  

  $

  $

  $

19,194    $ 21,298    $ 21,626  
35,292      35,851      30,870  

23,792    $
(8,987)   
22,844     
37,649    $

4,624    $ 15,366  
(1,446)   
(5,201) 
4,792      20,266  
7,970    $ 30,431  

 
 
 
  
   
   
 
 
  
 
  
 
 
  
 
 
   
   
   
   
   
  
 
 
   
   
   
   
   
  
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
  
 
 
   
   
   
   
   
   
  
 
 
 
 
 
 
 
 
 
 
 
   
  
 
 
 
 
 
 
 
 
 
 
 
  
 
 
   
   
   
   
   
   
   
  
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
   
  
 
 
 
 
 
 
 
 
 
 
 
   
  
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
   
  
 
 
   
   
  
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
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BRADY CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
Years Ended July 31, 2012, 2011 and 2010
(In thousands except share and per share amounts)

1. Summary of Significant Accounting Policies

Nature of Operations — Brady Corporation is an international manufacturer of identification solutions and specialty materials that identify and protect
premises,  products  and  people.  The  ability  to  provide  customers  with  a  broad  range  of  proprietary,  customized,  and  diverse  products  for  use  in  various
applications, along with a commitment to quality and service, a global footprint, and multiple sales channels, have made Brady a world leader in many of its
markets.

Principles  of  Consolidation  —  The  accompanying  consolidated  financial  statements  include  the  accounts  of  Brady  Corporation  and  its  subsidiaries

("Brady" or the "Company"), all of which are wholly-owned. All intercompany accounts and transactions have been eliminated in consolidation.

Use of Estimates — The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America
requires  management  to  make  estimates  and  assumptions  that  affect  the  reported  amounts  of  assets  and  liabilities,  and  disclosure  of  contingent  assets  and
liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ
from those estimates.

Subsequent Events — On September 6, 2012, the Company announced an increase in the annual dividend to shareholders of the Company's Class A
Common  Stock,  from  $0.74  to  $0.76  per  share.  A  quarterly  dividend  of  $0.19  will  be  paid  on  October  31,  2012,  to  shareholders  of  record  at  the  close  of
business on October 10, 2012.

On  September  6,  2012,  the  Company's  Board  of  Directors  authorized  a  share  buyback  program  for  up  to  an  additional  two  million  shares  of  the
Company's  Class  A  Common  Stock.  The  share  repurchase  plan  may  be  implemented  from  time  to  time  on  the  open  market  or  in  privately  negotiated
transactions, with repurchased shares available for use in connection with the Company's stock-based compensation plans and for other corporate purposes.

Fair Value of Financial Instruments — The Company believes the carrying amount of its financial instruments (cash and cash equivalents, accounts
receivable and accounts payable) is a reasonable estimate of the fair value of these instruments due to their short-term nature. See Note 5 for more information
regarding the fair value of long-term debt and Note 10 for fair value measurements.

Cash Equivalents — The Company considers all highly liquid investments with original maturities of three months or less when acquired to be cash

equivalents, which are recorded at cost.

Accounts Receivables — Accounts receivables are stated net of allowances for doubtful accounts of $6,006 and $6,183 as of July 31, 2012 and 2011,
respectively.  No  single  customer  comprises  more  than  10%  of  the  Company's  consolidated  net  sales  in  2012,  2011,  or  2010,  or  10%  of  the  Company's
consolidated  accounts  receivable  as  of  July  31,  2012  or  2011.  Specific  customer  provisions  are  made  when  a  review  of  significant  outstanding  amounts,
utilizing information about customer creditworthiness and current economic trends, indicates that collection is doubtful. In addition, provisions are made for
the remainder of accounts receivable based upon the age of the receivable and the Company's historical collection experience.

Inventories — Inventories are stated at the lower of cost or market. Cost has been determined using the last-in, first-out ("LIFO") method for certain
domestic inventories (approximately 18% of total inventories at July 31, 2012, and approximately 16% of total inventories at July 31, 2011) and the first-in,
first-out ("FIFO") or average cost methods for other inventories. Had all domestic inventories been accounted for on a FIFO basis instead of on a LIFO basis,
the carrying value would have increased by $9,271 and $9,168 on July 31, 2012 and 2011, respectively.

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Plant, Property, and Equipment — Plant, property, and equipment are recorded at cost. The cost of buildings and improvements and machinery and
equipment is being depreciated over their estimated useful lives using primarily the straight-line method for financial reporting purposes. The estimated useful
lives range from 3 to 33 years as shown below.

Asset Category
Buildings and improvements
Computer systems
Machinery and equipment

Range of Useful Lives

10 to 33 Years  
5 Years  
3 to 10 Years  

Fully depreciated assets are retained in property and accumulated depreciation accounts until disposal. Upon disposal, assets and related accumulated
depreciation are removed from the accounts and the net amount, less proceeds from disposal, is charged or credited to operations. Leasehold improvements
are depreciated over the shorter of the lease term or the estimated useful life of the respective asset. Depreciation expense was $27,656, $28,997, and $31,560
for the years ended July 31, 2012, 2011 and 2010, respectively.

Goodwill and Other Intangible Assets — The cost of intangible assets with determinable useful lives is amortized to reflect the pattern of economic
benefits consumed on a straight-line basis, over the estimated periods benefited. Intangible assets with indefinite useful lives and goodwill are not subjected to
amortization. These assets are assessed for impairment annually or more frequently as deemed necessary.

In the quarter ended January 31, 2012, the former North/South Asia reporting unit experienced a sales decline and margin erosion due in large part to a
major  customer's  loss  of  market  share  within  the  mobile  handset  industry.  The  impact  of  this  sales  decline  was  partially  offset  by  additional  opportunities
within  the  mobile  handset  and  other  computing  devices  markets,  but  these  sales  were  achieved  at  a  lower  gross  margin  percentage  than  was  previously
realized.  The  Company's  plans  to  fill  capacity  and  absorb  overhead  with  these  additional  sales  opportunities  were  partially  successful;  however,  increased
competition from local competitors drove down unit prices. While the Company continued to capture similar dollar value of sales, the gross margins were less
than what was anticipated. The Company placed increased focus on cost reduction and material procurement strategies to reduce cost of goods sold; however,
these efforts were not enough to return the reporting unit to previous levels of profitability. Based upon the economic environment within the mobile handset
market, management determined that the events were not temporary and gross margins in the mobile handset market were not likely to improve materially in
the near term.

Due to the convergence of these events, in connection with a reforecast of expected fiscal 2012 financial results completed during the quarter ended
January 31, 2012, the Company determined the foregoing circumstances to be indicators of potential impairment under the guidance of ASC 350, "Intangibles
– Goodwill and Other." The Company completed the required initial ("Step One") impairment test for the former North/South Asia reporting unit by preparing
a discounted cash flow model taking into account updated projections, estimates and assumptions. These estimates and assumptions primarily included, but
were not limited to, projections of revenue growth, operating earnings, discount rates, terminal growth rates, and required capital for the reporting unit. Due to
the  inherent  uncertainty  involved  in  these  estimates,  actual  results  could  differ  materially  from  the  estimates.  The  Company  evaluated  the  significant
assumptions used to determine the fair value of the reporting unit with the assistance of a third party valuation firm and concluded that they were reasonable.

The estimated fair value of the reporting unit was compared to the carrying amount including goodwill, and the results of the analysis indicated that the
former  North/South  Asia  reporting  unit  was  potentially  impaired.  Therefore,  the  Company  proceeded  to  measure  the  amount  of  the  potential  impairment
("Step Two") with the assistance of a third party valuation firm. In Step Two of the goodwill impairment test, the Company determined the implied fair value
of the goodwill and compared it to the carrying value of the goodwill. The Company allocated the fair value of the former North/South Asia reporting unit to
all of its assets and liabilities as if the reporting unit had been acquired in a business combination. The excess fair value of the reporting unit over the fair
value of its identifiable assets and liabilities was the implied fair value of goodwill. Upon completion of the assessment, the Company recognized a goodwill
impairment charge of $115,688 during the quarter ended January 31, 2012. The amount of accumulated impairments as of July 31, 2012 was $115,688. There
were no accumulated impairments as of July 31, 2011.

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In  order  to  better  allocate  resources  to  align  with  sales  growth  initiatives,  the  Company  reorganized  its  management  reporting  structure  within  the
EMEA  and  Asia-Pacific  operating  segments.  As  a  result  of  the  reorganization  and  in  accordance  with  ASC  350,  "Intangibles  –  Goodwill  and  Other,"  the
Company's  reporting  units  for  purposes  of  goodwill  impairment  testing  were  updated  during  the  quarter  ended  April  30,  2012.  In  the  EMEA  operating
segment,  the  Emerging  Platforms  reporting  unit  was  consolidated  into  the  Brady  EMEA  and  Direct  Marketing  EMEA  reporting  units.  In  the  Asia-Pacific
operating  segment,  the  North/South  Asia  reporting  unit  was  divided  into  Brady  North/South  Asia  and  Die-Cut  Asia.  Further,  Brady  North/South  Asia  has
been aggregated with Australia as part of the Brady Asia reporting unit. There were no changes to the management structure within the Americas operating
segment.

The changes in the carrying amount of goodwill by reportable segment for the years ended July 31, 2012 and 2011 are as follows:

Balance as of July 31, 2010

Current year acquisitions
Current year divestitures
Translation adjustments and other

Balance as of July 31, 2011

Current year acquisitions
Current year divestitures
Translation adjustments and other
Impairment charge
Balance as of July 31, 2012

Americas

EMEA

Asia-
Pacific

Total

425,018  

  $

—    
(3,696)     
4,256  
425,578  

  $

—    
—    
(7,692)     
—    
417,886  

  $

   $

   $

   $

37

163,189  

  $

—    
(8,380)     
16,429  
171,238  

  $

22,844  

(495)     
(18,719)     
—    
174,868  

  $

180,393  

  $

4,792  
—    
18,342  
203,527  

  $

—    
—    
(3,802)     
(115,688)     
  $
84,037  

768,600  

4,792  
(12,076) 
39,027  
800,343  

22,844  
(495) 
(30,213) 
(115,688) 
676,791  

 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
   
   
   
    
   
    
   
   
   
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
   
   
   
    
   
   
    
    
   
   
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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Goodwill decreased $123,552 during fiscal 2012. Of the $123,552 decrease, $115,688 was due to the goodwill impairment charge recognized on the
former North/South Asia reporting unit, and $30,185 was due to the negative effects of foreign currency translation. These declines were partially offset by
the  acquisitions  of  Grafo,  Runelandhs,  and  Pervaco  during  fiscal  2012,  which  increased  goodwill  by  $1,227,  $8,440,  and  $13,177,  respectively,  net  of  the
fiscal 2012 divestiture of Etimark, which decreased goodwill by $495. See Note 2, "Acquisitions and Divestitures" for further discussion.

Goodwill increased $31,743 during fiscal 2011 due to the net effects of foreign currency translation and acquisition activity, offset by divestitures. Of
the $31,743 increase, $39,027 was due to the positive effects of foreign currency translation and $4,792 resulted from the acquisition of ID Warehouse during
the second quarter of fiscal 2011. The increase was offset by a $12,076 decrease in goodwill as a result of the divestiture of the Company's Teklynx business
during the second quarter of fiscal 2011.

Other intangible assets include patents, trademarks, customer relationships, non-compete agreements and other intangible assets with finite lives being

amortized in accordance with accounting guidance for other intangible assets. The net book value of these assets was as follows:

Amortized other intangible assets:

Patents
Trademarks and other
Customer relationships
Non-compete agreements and other

Unamortized other intangible

assets:

Trademarks and tradenames

Total

July 31, 2012

July 31, 2011

Weighted
Average
Amortization
Period (Years)    

Gross
Carrying
Amount

Accumulated
Amortization  

Net Book
Value

Weighted
Average
Amortization
Period (Years)    

Gross
Carrying
Amount

Accumulated
Amortization  

Net Book
Value

10,418   $
5   $
7    
8,945    
7     164,392    
15,988    
4    

(9,058)  $ 1,360    
1,851    
(7,094)   
(128,805)    35,587    
571    
(15,417)   

9,784   $
5   $
7    
9,448    
7     165,566    
16,432    
4    

(8,556)  $ 1,228  
2,849  
(6,599)   
(119,977)    45,589  
672  
(15,760)   

N/A    

44,750    
 $ 244,493   $

—        44,750    
(160,374)  $ 84,119   

N/A    

39,623    
 $ 240,853   $

—        39,623  
(150,892)  $ 89,961  

The value of other intangible assets in the Consolidated Balance Sheet at July 31, 2012, differs from the value assigned to them in the allocation of
purchase price due to the effect of fluctuations in the exchange rates used to translate financial statements into the United States dollar between the date of
acquisition and July 31, 2012.

Amortization expense of intangible assets during fiscal 2012, 2011, and 2010 was $16,331, $19,830, and $21,462, respectively. The amortization over
each of the next five fiscal years is projected to be $14,323, $6,962, $6,145, $5,957, and $2,859 for the years ending July 31, 2013, 2014, 2015, 2016 and
2017, respectively.

Impairment of Long-Lived and Other Intangible Assets — The Company evaluates whether events and circumstances have occurred that indicate the
remaining estimated useful life of long-lived and other finite-lived intangible assets may warrant revision or that the remaining balance of an asset may not be
recoverable. The measurement of possible impairment is based on fair value of the assets generally estimated by the ability to recover the balance of assets
from expected future operating cash flows on an undiscounted basis. If impairment is determined to exist, any related impairment loss is calculated based on
the fair value of the asset.

Impairment  of  Goodwill  and  Indefinite-lived  Intangible  Assets  —  Goodwill  and  other  indefinite-lived  intangible  assets  are  tested  for  impairment
annually or more frequently if events or changes in circumstances indicate that the assets might be impaired. Annual impairment tests are performed by the
Company in the fourth quarter of each year.

During the fourth quarter of fiscal 2012, the Company conducted a goodwill impairment assessment. The assessment included comparing the carrying
amount of net assets, including goodwill, of each reporting unit to its respective fair value as of May 1, 2012, the Company's assessment date. Fair value was
determined using the weighted average of a discounted cash flow and market participant analysis for each reporting unit. The Company's methodologies for
valuing  goodwill  are  applied  consistently  on  a  year-over-year  basis.  No  indications  of  impairment  have  been  identified  between  the  date  of  the  interim
assessments and July 31, 2012.

During the fourth quarter of fiscal 2012, the Company conducted an indefinite-lived intangible asset impairment assessment. The assessment included
comparing the carrying amount of the indefinite-lived intangible asset to the fair value of those assets as of May 1, 2012, the Company's assessment date. Fair
value  was  determined  using  a  discounted  revenue  stream  analysis  for  each  indefinite-lived  intangible  asset  based  on  a  relief  from  royalty  valuation
methodology. The Company's methodologies for valuing indefinite-lived intangible assets are applied consistently on a year-over-year basis. No indications
of impairment have been identified between the date of the interim assessments and July 31, 2012.

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Catalog Costs and Related Amortization — The Company accumulates all direct costs incurred, net of vendor cooperative advertising payments, in the
development, production, and circulation of its catalogs on its balance sheet until such time as the related catalog is mailed. The catalog costs are subsequently
amortized into selling, general, and administrative expense over the expected sales realization cycle, which is one year or less. Consequently, any difference
between the estimated and actual revenue stream for a particular catalog and the related impact on amortization expense is neutralized within a period of one
year or less. The estimate of the expected sales realization cycle for a particular catalog is based on the Company's historical sales experience with identical or
similar  catalogs,  and  an  assessment  of  prevailing  economic  conditions  and  various  competitive  factors.  The  Company  tracks  subsequent  sales  realization,
reassesses the marketplace, and compares its findings to the previous estimate, and adjusts the amortization of future catalogs, if necessary. At July 31, 2012
and 2011, $15,011 and $11,892, respectively, of prepaid catalog costs were included in prepaid expenses and other current assets.

Revenue Recognition — Revenue is recognized when it is both earned and realized or realizable. The Company's policy is to recognize revenue when
title to the product, ownership, and risk of loss have transferred to the customer, persuasive evidence of an arrangement exists, and collection of the sales
proceeds is reasonably assured, all of which generally occur upon shipment of goods to customers. The majority of the Company's revenue relates to the sale
of  inventory  to  customers,  and  revenue  is  recognized  when  title  and  the  risks  and  rewards  of  ownership  pass  to  the  customer.  Given  the  nature  of  the
Company's  business  and  the  applicable  rules  guiding  revenue  recognition,  the  Company's  revenue  recognition  practices  do  not  contain  estimates  that
materially affect the results of operations, with the exception of estimated returns and credit memos. The Company provides for an allowance for estimated
product returns and credit memos which is recognized as a deduction from sales at the time of the sale. As of July 31, 2012 and 2011, the Company had a
reserve of $3,046 and $4,491, respectively. The decline from fiscal 2011 to fiscal 2012 is a result of a reduction in specific reserves that were recorded at the
end of fiscal 2011, as well as a decline in the product return lag.

Sales Incentives — The Company accounts for cash consideration (such as sales incentives and cash discounts) given to its customers or resellers as a
reduction  of  revenue  rather  than  an  operating  expense.  Sales  incentives  for  the  years  ended  July  31,  2012,  2011,  and  2010  were  $18,474,  $18,826,  and
$12,673, respectively.

Shipping and Handling Fees and Costs — Amounts billed to a customer in a sale transaction related to shipping and handling fees are reported as net

sales and the related costs incurred for shipping and handling are reported as cost of goods sold.

Advertising Costs — Advertising costs are expensed as incurred, except catalog and mailer costs as outlined above. Advertising expense for the years

ended July 31, 2012, 2011, and 2010 were $74,852, $79,326, and $72,000, respectively.

Stock-Based Compensation — The Company has an incentive stock plan under which the Board of Directors may grant nonqualified stock options to
purchase shares of Class A Nonvoting Common Stock or restricted shares of Class A Nonvoting Common Stock to employees and non-employee directors.
The stock options have an exercise price equal to the fair market value of the underlying stock at the date of grant and generally vest ratably over a three-year
period, with one-third becoming exercisable one year after the grant date and one-third additional in each of the succeeding two years. Stock options issued
under these plans, referred to herein as "service-based" stock options, generally expire 10 years from the date of grant. The Company also grants stock options
to certain executives and key management employees that vest upon meeting certain financial performance conditions over the vesting schedule described
above; these options are referred to herein as "performance-based" stock options. Performance-based stock options expire 10 years from the date of grant.
Restricted shares have an issuance price equal to the fair market value of the underlying stock at the date of grant. The Company granted restricted shares in
fiscal 2008 and fiscal 2011 that have an issuance price equal to the fair market value of the underlying stock at the date of grant. The restricted shares granted
in fiscal 2008 were amended in fiscal 2011 to allow for vesting after either a five-year period or a seven-year period based upon both performance and service
conditions. The restricted shares granted in fiscal 2011 vest ratably at the end of years 3, 4 and 5 upon meeting certain performance and service conditions.
The restricted shares granted in fiscal 2008 and 2011 are referred to herein as "performance-based restricted shares."

As of July 31, 2012, the Company has reserved 6,555,084 shares of Class A Nonvoting Common Stock for outstanding stock options and restricted
shares and 5,005,850 shares remain of Class A Nonvoting Common Stock for future issuance of stock options and restricted shares under the various plans.
The Company uses treasury stock or will issue new Class A Nonvoting Common Stock to deliver shares under these plans.

The  Company  recognizes  the  compensation  cost  of  all  share-based  awards  on  a  straight-line  basis  over  the  vesting  period  of  the  award.  Total  stock
compensation expense recognized by the Company during the years ended July 31, 2012, 2011, and 2010 was $9,735 ($5,939 net of taxes), $9,830 ($5,996
net of taxes), and $9,721 ($5,930 net of taxes), respectively. As of July 31, 2012, total unrecognized compensation cost related to share-based compensation
awards was $13,827 pre-tax, net of estimated forfeitures, which the Company expects to recognize over a weighted-average period of 1.8 years.

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The Company has estimated the fair value of its performance-based and service-based option awards granted after August 1, 2005, using the Black-

Scholes option-pricing model. The weighted-average assumptions used in the Black-Scholes valuation model are reflected in the following table:

Black-Scholes Option Valuation Assumptions
Expected term (in years)
Expected volatility
Expected dividend yield
Risk-free interest rate
Weighted-average market value of
underlying stock at grant date
Weighted-average exercise price
Weighted-average fair value of

options granted

2012

2011

2010

Performance-
Based
Options

Service-Based
Options

Performance-
Based
Options

Service-Based
Options

Performance-
Based
Options

Service-Based
Options

6.57  
39.21%    
1.99%    
2.05%    

29.55  
29.55  

10.01  

 $
 $

 $

5.89  
39.41%    
2.07%    
1.16%    

27.05  
27.05  

8.42  

 $
 $

 $

6.57  
39.39%    
1.96%    
2.35%    

28.43  
28.35  

9.87  

 $
 $

 $

5.91  
40.22%    
1.94%    
1.65%    

29.13  
29.13  

9.59  

 $
 $

 $

6.57  
38.72%    
3.02%    
3.03%    

28.73  
29.78  

8.70  

 $
 $

 $

5.94  
39.88% 
3.01% 
2.63% 

28.68  
28.68  

8.77  

 $
 $

 $

The Company uses historical data regarding stock option exercise behaviors to estimate the expected term of options granted based on the period of
time  that  options  granted  are  expected  to  be  outstanding.  Expected  volatilities  are  based  on  the  historical  volatility  of  the  Company's  stock.  The  expected
dividend  yield  is  based  on  the  Company's  historical  dividend  payments  and  historical  yield.  The  risk-free  interest  rate  is  based  on  the  U.S.  Treasury  yield
curve in effect on the grant date for the length of time corresponding to the expected term of the option. The market value is calculated as the average of the
high and the low stock price on the date of grant.

The  Company  granted  100,000  shares  of  performance-based  restricted  stock  to  Frank  M.  Jaehnert,  the  Company's  President  and  Chief  Executive
Officer in August of 2010, with a grant price and fair value of $28.35 per share. The Company also granted 210,000 shares of performance-based restricted
stock to Mr. Jaehnert and other executives during fiscal 2008, with a grant price and fair value of $32.83. As of July 31, 2012, 310,000 performance-based
restricted shares were outstanding.

Effective  July  20,  2011,  the  Compensation  Committee  of  the  Board  of  Directors  of  the  Company  approved  an  amendment  to  the  fiscal  2008
performance-based restricted shares to provide for an additional two-year vesting period. These awards originally vested five years from the grant date upon
meeting certain financial performance and service conditions. This modification resulted in a one-time cumulative reduction of $1.2 million in fiscal 2011 to
share-based compensation expense in order to align the expense recognition with the amended vesting terms. The Company's Chief Executive Officer, Chief
Financial Officer, and the other three named executive officers currently have the following performance-based restricted shares affected by this amendment:
Frank  M.  Jaehnert,  50,000  shares;  Thomas  J.  Felmer,  35,000  shares;  Peter  C.  Sephton,  35,000  shares;  Allan  J.  Klotsche,  35,000  shares;  and  Matthew  O.
Williamson, 35,000 shares.

The Company granted 415,000 performance-based stock options during fiscal 2012, with a weighted average exercise price of $29.55 and a weighted
average fair value of $10.01. The Company also granted 797,450 service-based stock options during fiscal 2012, with a weighted average exercise price of
$27.05 and a weighted average fair value of $8.42.

Research and Development — Amounts expended for research and development are expensed as incurred.

Other comprehensive income — Other comprehensive income consists of foreign currency translation adjustments, net unrealized gains and losses from

cash flow hedges and net investment hedges, and the unamortized gain on the post-retirement medical plans net of their related tax effects.

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The following table illustrates the changes in the balances of each component of accumulated other comprehensive income for the periods presented.

The unrealized (loss) gain on cash flow hedges and the amortization of gain on the postretirement medical plan are presented net of tax:

Beginning balance, July 31, 2009

Current-period change
Ending balance, July 31, 2010

Current-period change
Ending balance, July 31, 2011

Current-period change
Ending balance, July 31, 2012

Unrealized
(loss) gain  on
cash flow
hedges

Amortization
of gain on
post-
retirement
medical plan

Foreign
currency
translation
adjustments

Accumulated
other
comprehensive
income

   $

   $

   $

   $

(53)    $

(268)     
(321)    $

(833)     
(1,154)    $

2,030  
876  

  $

1,942  

  $

(585)     
  $
1,357  

831  
2,188  

  $

(1,210)     
  $
978  

51,162  

  $

(1,293)     
  $
49,869  

62,995  
112,864  

  $

(55,307)     
  $
57,557  

53,051  

(2,146) 
50,905  

62,993  
113,898  

(54,487) 
59,411  

The  decrease  in  accumulated  other  comprehensive  income  for  the  year  ended  July  31,  2012,  as  compared  to  the  years  ended  July  31,  2011  was
primarily due to the appreciation of the U.S. dollar against other currencies. The foreign currency translation adjustments line in the table above includes the
impact of foreign currency translation, foreign currency translation on intercompany notes, and the settlements of the net investment hedges, net of tax.

Foreign Currency Translation — Foreign currency assets and liabilities are translated into United States dollars at end of period rates of exchange, and
income and expense accounts are translated at the weighted average rates of exchange for the period. Resulting translation adjustments are included in other
comprehensive income.

Income Taxes — The Company accounts for income taxes in accordance with the applicable accounting guidance, which requires an asset and liability
approach to financial accounting and reporting for income taxes. Deferred income tax assets and liabilities are computed for differences between the financial
statement and tax basis of assets and liabilities that will result in taxable or deductible amounts in the future based on enacted tax laws and rates applicable to
the periods in which the differences are expected to affect taxable income. Valuation allowances are established when necessary to reduce deferred tax assets
to  the  amount  expected  to  be  realized.  Income  tax  expense  is  the  tax  payable  or  refundable  for  the  period  plus  or  minus  the  change  during  the  period  in
deferred  tax  assets  and  liabilities.  The  Company  recognizes  the  effect  of  income  tax  positions  only  if  sustaining  those  positions  is  more  likely  than  not.
Changes in recognition or measurement are reflected in the period in which a change in judgment occurs.

Risk Management Activities — The Company is exposed to market risk, such as changes in interest rates and currency exchange rates. The Company

does not hold or issue derivative financial instruments for trading purposes.

Foreign  Currency  Hedging  —  The  objective  of  the  Company's  foreign  currency  exchange  risk  management  is  to  minimize  the  impact  of  currency
movements  on  non-functional  currency  transactions  and  minimize  the  foreign  currency  translation  impact  on  the  Company's  foreign  operations.  While  the
Company's  risk  management  objectives  and  strategies  are  driven  from  an  economic  perspective,  the  Company  attempts,  where  possible  and  practical,  to
ensure  that  the  hedging  strategies  it  engages  in  qualify  for  hedge  accounting  and  result  in  accounting  treatment  where  the  earnings  effect  of  the  hedging
instrument  provides  substantial  offset  (in  the  same  period)  to  the  earnings  effect  of  the  hedged  item.  Generally,  these  risk  management  transactions  will
involve the use of foreign currency derivatives to protect against exposure resulting from transactions in a currency differing from the respective functional
currency.

The  Company  utilizes  forward  foreign  exchange  currency  contracts  to  reduce  the  exchange  rate  risk  of  specific  foreign  currency  denominated
transactions. These contracts typically require the exchange of a foreign currency for U.S. dollars at a fixed rate at a future date, with maturities of less than 18
months. These instruments may or may not qualify as hedges under the accounting guidance for derivative instruments and hedging activities based upon the
intended objective of the contract. The fair value of these instruments at July 31, 2012 and 2011 was an asset of $953 and a liability of $6,109, respectively.
As of July 31, 2012 and 2011, the notional amount of these outstanding forward exchange contracts was $61.2 million and $80.8 million. See Note 12 for
more information regarding the Company's derivative instruments and hedging activities.

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The  Company  has  designated  a  portion  of  its  foreign  exchange  contracts  as  cash  flow  hedges  and  recorded  these  contracts  at  fair  value  on  the
Consolidated Balance Sheets. For these instruments, the effective portion of the gain or loss on the derivative is reported as a component of accumulated other
comprehensive income ("AOCI") and reclassified into earnings in the same period or periods during which the hedged transaction affects earnings. At July 31,
2012 and July 31, 2011, unrealized gains of $1,348 and unrealized losses of $1,535 have been included in AOCI, respectively. All balances are expected to be
reclassified from AOCI to earnings during the next fifteen months when the hedged transactions impact earnings.

The  Company  has  designated  a  portion  of  its  foreign  exchange  contracts  as  net  investment  hedges  of  the  Company's  net  investments  in  foreign
operations and recorded these contracts at fair value on the Consolidated Balance Sheets. For net investment hedges that meet the effectiveness requirements,
the net gains or losses attributable to changes in spot exchange rates are recorded in cumulative translation within accumulated other comprehensive income.
Any  ineffective  portions  are  to  be  recognized  in  earnings.  Recognition  in  earnings  of  amounts  previously  recorded  in  cumulative  translation  is  limited  to
circumstances such as complete or substantially complete liquidation of the net investment in the hedged foreign operation. At July 31, 2012 and July 31,
2011, unrealized losses of $1,041 and $4,589 have been included in AOCI, respectively.

The Company also utilizes Euro-denominated debt designated as hedge instruments to hedge portions of the Company's net investments in European
foreign operations. As of July 31, 2012, the Company had €75.0 million foreign denominated debt outstanding designated as a net investment hedge of the
Company's net investment in its European foreign operations. See Note 12 for more information regarding the Company's derivative instruments and hedging
activities.  For  net  investment  hedges  that  meet  the  effectiveness  requirements,  the  net  gains  or  losses  attributable  to  changes  in  spot  exchange  rates  are
recorded in cumulative translation within accumulated other comprehensive income. Any ineffective portions are to be recognized in earnings. Recognition in
earnings of amounts previously recorded in cumulative translation is limited to circumstances such as complete or substantially complete liquidation of the net
investment  in  the  hedged  foreign  operation.  At  July  31,  2012  and  July  31,  2011,  unrealized  gains  of  $2,635  and  unrealized  losses  of  $13,070  have  been
included in AOCI, respectively.

The Company also enters into forward exchange contracts to create economic hedges to manage foreign exchange risk exposure. The fair value of these
instruments at July 31, 2012 and 2011 was $78 and $2, respectively. The Company has not designated these derivative contracts as hedge transactions, and
accordingly, the mark-to-market impact of these derivatives is recorded each period in current earnings.

Hedge effectiveness is determined by how closely the changes in the fair value of the hedging instrument offset the changes in the fair value or cash
flows of the hedged item. Hedge accounting is permitted only if the hedging relationship is expected to be highly effective at the inception of the hedge and
on  an  on-going  basis.  Gains  or  losses  on  the  derivative  related  to  hedge  ineffectiveness  are  recognized  in  current  earnings.  The  amount  of  hedge
ineffectiveness was not significant for the fiscal years ended July 31, 2012, 2011, and 2010.

New Accounting Standards — In May 2011, the FASB issued ASU 2011-04, "Fair Value Measurement," which is intended to clarify three points that
are part of FASB ASC 820 – Fair Value Measurements and Disclosures: (1) only nonfinancial assets should be valued via a determination of their best use;
(2) the value of an instrument in shareholder's equity should be measured from the perspective of an investor or trader who owns that instrument, which is the
same  method  for  measuring  a  liability;  and  (3)  businesses  will  have  to  provide  data  and  disclose  the  methods  used  to  value  Level  3  assets,  those  that  are
difficult to price because they do not have observable pricing inputs since they have stopped trading in the open market. The Company adopted this ASU
effective July 31, 2012; however, it does not have a material impact on the basis of reporting fair value or the related disclosures.

In June 2011, the FASB issued ASU 2011-05, "Presentation of Comprehensive Income," which eliminates the option to present components of other
comprehensive  income  ("OCI")  as  part  of  the  statement  of  changes  in  stockholders'  equity.  The  amendments  in  this  standard  require  that  all  non-owner
changes in stockholders' equity be presented either in a single continuous statement of comprehensive income or in two separate but consecutive statements.
Subsequently, in December 2011, the FASB issued ASU 2011-12, "Deferral of the Effective Date for Amendments to the Presentation of Reclassifications of
Items Out of Accumulated Other Comprehensive Income," which indefinitely defers the requirements in ASU 2011-05 to present on the face of the financial
statements adjustments for items that are reclassified from OCI to net income in the statement where the components of net income and the components of
OCI are presented. The ASU does not change the items that must be reported in OCI. This update is effective for fiscal years, and interim periods within those
years,  beginning  after  December  15,  2011,  with  early  adoption  permitted.  The  Company  will  adopt  the  standard  with  its  fiscal  2013  first  quarter  ending
October 31, 2012. The Company does not anticipate the adoption of this update to have a material impact on its financial statements.

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In  August  2012,  the  FASB  issued  ASU  2012-240,  "Comprehensive  Income  –  Presentation  of  Items  Reclassified  Out  of  Accumulated  Other
Comprehensive Income," to solicit comments on a proposal to replace ASU 2011-05, "Presentation of Comprehensive Income." The proposed standard would
require presentation of (1) the effects of reclassifications of items out of accumulated other comprehensive income for each component of accumulated OCI,
(2) a tabular disclosure of how items reclassified out of accumulated OCI impact line items of net income if the item was required under U.S. GAAP to be
reclassified entirely into net income, and (3) references from effected components of accumulated OCI to other note disclosures currently required under U.S.
GAAP  for  items  not  entirely  reclassified  into  net  income.  Notably,  the  proposal  specifically  excludes  from  the  new  presentation  requirements  certain
(1) postretirement benefit costs and (2) deferred acquisition costs related to certain insurance products. This update is tentatively applicable to companies with
reporting periods ending after December 15, 2012, and would apply to both interim and annual reports. The Company is in the process of determining its
method of presentation; however, it does not anticipate the adoption of these updates will have a material impact on its financial statements.

In July 2012, the FASB issued ASU 2012-02, "Intangibles — Goodwill and Other — Testing Indefinite-Lived Intangible Assets for Impairment," to
establish an optional two-step analysis for impairment testing of indefinite-lived intangibles other than goodwill. The two-step analysis establishes an optional
qualitative assessment to precede the quantitative assessment, if necessary. In the qualitative assessment, the entity must evaluate the totality of qualitative
factors, including any recent fair value measurements, that impact whether an indefinite-lived intangible asset other than goodwill has a carrying amount that
more  likely  than  not  exceeds  its  fair  value.  The  entity  must  proceed  to  conducting  a  quantitative  analysis,  according  to  which  the  entity  would  record  an
impairment charge for the amount of the asset's fair value exceeding the carrying amount, if (1) the entity determines that such an impairment is more likely
than  not  to  exist,  or  (2)  the  entity  foregoes  the  qualitative  assessment  entirely.  The  standards  update  will  be  effective  for  financial  statements  of  periods
beginning after September 15, 2012, with early adoption permitted. The Company does not expect adoption of this ASU to have a material impact on the
Company's results of operations, financial position or cash flow.

2. Acquisitions and Divestitures

The Company completed three business acquisitions during each of the fiscal years ended July 31, 2012 and July 31, 2010, and one business acquisition
during the fiscal year ended July 31, 2011. All of these transactions were accounted for using business combination accounting; therefore, the results of the
acquired operations are included in the accompanying consolidated financial statements only since their acquisition dates.

The Company also divested of one business during each of the fiscal years ended July 31, 2012 and July 31, 2011. The Company did not complete any

divestitures during the fiscal year ended July 31, 2010.

Fiscal 2012

In  March  2012,  the  Company  acquired  Grafo  Wiremarkers  Africa  (Proprietary)  Limited  ("Grafo"),  based  in  Johannesburg,  South  Africa  for  $3,039.
Grafo offers a comprehensive range of wire identification products and is the sole distributor in Africa of locally developed Dartag® ABS cablemarkers, and
stainless steel ties and tags. Grafo has annual sales of approximately $3,000 and is included in the Company's EMEA segment. The purchase price allocation
resulted in $1,227 assigned to goodwill and $961 assigned to customer relationships. The amount assigned to the customer relationships is being amortized
over seven years. The Company expects the acquisition to provide a solid base in South Africa where it can further expand its business with the established
distributors and customers throughout South Africa and the Southern African Development Community (SADC) countries.

In  May  2012,  the  Company  acquired  Runelandhs  Försäljnings  AB  ("Runelandhs"),  based  in  Kalmar,  Sweden  for  $22,499,  net  of  cash  received.
Runelandhs is a direct marketer of industrial and office equipment with annual sales of approximately $19,000. Its products include lifting, transporting, and
warehouse equipment; workbenches and material handling supplies; products for environmental protection; and entrance, reception, and office furnishings.
Runelandhs is included in the Company's EMEA segment. The final purchase price allocation resulted in $13,177 assigned to goodwill, $5,340 assigned to
trademark, $5,474 assigned to customer relationships, and $95 assigned to non-compete agreements. The amount assigned to the trademark has an indefinite
life.  The  amounts  assigned  to  the  customer  relationships  and  non-compete  agreements  are  being  amortized  over  seven  and  five  years,  respectively.  The
Company expects the acquisition to expand its direct marketing presence in Scandinavia.

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In May 2012, the Company acquired Pervaco AS ("Pervaco"), based in Kjeller, Norway for approximately $12,111, net of cash received. Pervaco is a
direct  marketer  of  facility  identification  products  with  annual  sales  of  approximately  $6,000.  Pervaco  is  included  in  the  Company's  EMEA  segment.  The
purchase price allocation resulted in $8,440 assigned to goodwill, $1,538 assigned to trademark, $2,468 assigned to customer relationships, and $91 assigned
to  non-compete  agreements.  The  amount  assigned  to  the  trademark  has  an  indefinite  life.  The  amounts  assigned  to  the  customer  relationships  and  non-
compete agreements are being amortized over 5 and 3 years, respectively. The Company also expects the acquisition to expand its direct marketing presence
in Scandinavia.

The following table summarizes the combined estimated fair values of the assets acquired and liabilities assumed at the date of the acquisition:

Current assets net of cash
Property, plant & equipment
Goodwill
Customer relationships
Trademarks
Non-compete agreements
Total assets acquired net of cash
Liabilities assumed
Debt assumed
Net assets acquired

$

$

5,082  
2,743  
22,844  
8,903  
6,878  
186  
46,636  
7,555  
1,432  
37,649  

The  results  of  the  operations  of  the  acquired  business  have  been  included  since  the  date  of  acquisition  in  the  accompanying  consolidated  financial
statements.  Pro  forma  information  related  to  the  acquisitions  during  the  twelve  months  ended  July  31,  2012,  is  not  included  because  the  impact  on  the
Company's consolidated results of operations is considered to be immaterial.

In July 2012, the Company sold certain net assets of its Etimark business, a manufacturer of bar-code labels and other identification products, based in
Bad  Nauheim,  Germany.  The  Etimark  business  had  operations  in  the  Company's  EMEA  segment.  The  Company  received  proceeds  of  $856,  net  of  cash
retained  in  the  business.  The  transaction  resulted  in  a  pre-tax  loss  of  $204,  which  was  accounted  for  in  "Selling,  general,  and  administrative  expenses"
("SG&A") on the Consolidated Statement of Income for the year ended July 31, 2012. The divestiture of the Etimark business was part of the Company's
continued long-term growth strategy to focus the Company's energies and resources on growth of the Company's core businesses.

Fiscal 2011

In November 2010, the Company acquired ID Warehouse, based in New South Wales, Australia for $7,970. ID Warehouse offers security identification
and  visitor  management  products  including  identification  card  printers,  access  control  cards,  wristbands,  tamper-evident  security  seals  and  identification
accessories. The business is included in the Company's Asia-Pacific segment. The purchase price allocation resulted in $4,792 assigned to goodwill, $1,846
assigned  to  customer  relationships,  and  $487  assigned  to  non-compete  agreements.  The  amounts  assigned  to  the  customer  relationships  and  non-compete
agreements are being amortized over 10 and 5 years, respectively. The acquisition further strengthened the Company's position in the people identification
business in Australia and within the segment.

The following table summarizes the combined estimated fair values of the assets acquired and liabilities assumed at the date of the acquisition:

Current assets net of cash
Property, plant & equipment
Goodwill
Customer relationships
Non-compete agreements
Total assets acquired net of cash
Liabilities assumed
Net assets acquired

$

$

 1,876  
415  
4,792  
1,846  
487  
9,416  
1,446  
7,970  

The  results  of  the  operations  of  the  acquired  business  have  been  included  since  the  date  of  acquisition  in  the  accompanying  consolidated  financial
statements. Pro forma information related to the acquisition of ID Warehouse was not included because the impact on the Company's consolidated results of
operations is considered to be immaterial.

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In  December  2010,  the  Company  sold  its  Teklynx  business,  a  barcode  software  company.  The  Teklynx  business  had  operations  primarily  in  the
Company's Americas and EMEA segments. The Company received proceeds of $12,980, net of cash retained in the business. The transaction resulted in a
pre-tax gain of $4,394, which was accounted for in "Selling, general, and administrative expenses" ("SG&A") on the Consolidated Statement of Income for
the year ended July 31, 2011. The divestiture of the Teklynx business was part of the Company's continued long-term growth strategy to focus the Company's
energies and resources on growth of the Company's core businesses.

Fiscal 2010

In  March  2010,  the  Company  acquired  Securimed  SAS  ("Securimed"),  based  in  Coudekerque,  France  for  $10,132.  Securimed  is  a  leading  French
supplier  and  distributor  of  customized  first-aid  kits  and  supplies,  and  related  healthcare  products  including  personal  protection,  disinfection  and  hygiene
products, diagnosis materials, and products for emergency response. The Securimed business is included in the Company's EMEA segment.

In December 2009, the Company acquired Stickolor Industria e Comercio de Auto Adesivos Ltda. ("Stickolor"), based in Saõ Paulo, Brazil for $18,459.
Stickolor  manufactures  screen-printed  custom  labels,  overlays  and  nameplates  for  automobiles,  tractors,  motorcycles,  electronics,  white  goods  and  general
industrial markets. The Stickolor business is included in the Company's Americas segment.

In October 2009, the Company acquired certain assets of the Welco division of Welconstruct Group Limited, based in the United Kingdom for $1,840.
The Welco division conducts a direct marketing business platform consisting of sales of storage, handling, office and workplace products, and equipment via
catalog and the internet to industrial and commercial markets under the name and title "Welco." The Welco business is included in the Company's EMEA
segment.

The following table summarizes the combined estimated fair values of the assets acquired and liabilities assumed at the date of the acquisitions.

Current assets net of cash
Property, plant & equipment
Goodwill
Customer relationships
Trademarks
Total assets acquired net of cash
Liabilities assumed
Net assets acquired

$

$

5,313  
743  
20,266  
7,970  
1,340  
35,632  
5,201  
30,431  

Purchased identifiable intangible assets for the three business acquisitions closed during the twelve months ended July 31, 2010 totaled $9,310 and will

be amortized on a straight-line basis over lives ranging from three to ten years.

The results of the operations of the acquired businesses have been included since the respective dates of acquisition in the accompanying consolidated
financial statements. Pro-forma information related to the acquisitions during the twelve months ended July 31, 2010 is not included because the impact on the
Company's consolidated results of operations is considered to be immaterial.

3. Employee Benefit Plans

The  Company  provides  postretirement  medical  benefits  (the  "Plan")  for  eligible  regular  full  and  part-time  domestic  employees  (including  spouses)
outlined by the plan. Postretirement benefits are provided only if the employee was hired prior to April 1, 2008, and retires on or after attainment of age 55
with  15  years  of  credited  service.  Credited  service  begins  accruing  at  the  later  of  age  40  or  date  of  hire.  All  active  employees  first  eligible  to  retire  after
July 31, 1992, are covered by an unfunded, contributory postretirement healthcare plan where employer contributions will not exceed a defined dollar benefit
amount, regardless of the cost of the program. Employer contributions to the plan are based on the employee's age and service at retirement.

The accounting guidance on defined benefit pension and other postretirement plans requires full recognition of the funded status of defined benefit and
other postretirement plans on the balance sheet as an asset or a liability. The guidance also continues to require that unrecognized prior service costs/credits,
gains/losses, and transition obligations/assets be recorded in Accumulated Other Comprehensive Income, thus not changing the income statement recognition
rules for such plans.

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The Plan is unfunded and recorded as a liability in the accompanying consolidated balance sheets as of July 31, 2012 and 2011. The following table

provides a reconciliation of the changes in the Plan's accumulated benefit obligations during the years ended July 31:

Obligation at beginning of year
Service cost
Interest cost
Actuarial (gain)/loss
Benefit payments
Plan amendments
Obligation at end of fiscal year

   $

   $

2012

2011

15,011  
644  
633  
1,104  
(2,062) 
(1,105) 
14,225  

  $

  $

15,277  
666  
694  
(955) 
(671) 
—    
15,011  

The plan was amended to exclude dental and vision benefits for retirees over the age of 65, resulting in a reduction of $1,105 in the pension obligation
as of July 31, 2012. Benefit payments were $2,062 in fiscal 2012 as compared to $671 in fiscal 2011, which is the result of four large claims realized within
the Company's self-insured retiree population.

As of July 31, 2012 and 2011, amounts recognized as liabilities in the accompanying consolidated balance sheets consist of:

Current liability
Noncurrent liability

2012

2011

$

$

716  
13,509  
14,225  

$

$

1,054  
13,957  
15,011  

As  of  July  31,  2012  and  2011,  pre-tax  amounts  recognized  in  accumulated  other  comprehensive  income  in  the  accompanying  consolidated  balance

sheets consist of:

Net actuarial gain
Prior service credit

$

$

2012

2011

1,837  
1,405  
3,242  

$

$

3,131  
503  
3,634  

Net periodic benefit cost for the Plan for fiscal years 2012, 2011, and 2010 includes the following components:

Net periodic postretirement benefit cost included the following components:

Service cost — benefits attributed to service during the period
Prior service credit
Interest cost on accumulated postretirement benefit obligation
Amortization of unrecognized gain

Periodic postretirement benefit cost

Years Ended July 31,

2012

2011

2010

   $

   $

644     $
(203)     
633      
(189)     
885     $

666     $
(82)     
694      
(76)     
1,202     $

662  
(64) 
795  
(206) 
1,187  

The  estimated  actuarial  gain  and  prior  service  credit  that  will  be  amortized  from  accumulated  other  comprehensive  income  into  net  periodic

postretirement benefit cost over the next fiscal year are $45 and $203, respectively.

The following assumptions were used in accounting for the Plan:

Weighted average discount rate used in determining accumulated postretirement benefit obligation liability
Weighted average discount rate used in determining net periodic benefit cost
Assumed health care trend rate used to measure APBO at July 31
Rate to which cost trend rate is assumed to decline (the ultimate trend rate)
Fiscal year the ultimate trend rate is reached

  2010  

   2012  
  2011  
    3.25%     4.50%     4.50% 
    4.50%     4.50%     5.50% 
    8.00%     8.00%     8.00% 
    5.50%     5.50%     5.50% 
   2017  
    2016  

   2016  

The discount rate utilized in preparing the accumulated postretirement benefit obligation liability was reduced from 4.50% in fiscal 2011 to 3.25% in

fiscal 2012 as a result of a decline in the bond yield as of the Company's measurement date of July 31, 2012.

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A one-percentage point change in assumed health care cost trend rates would have the following effects on the Plan:

Effect on future service and interest cost
Effect on accumulated postretirement benefit obligation at July 31, 2012

One-Percentage
Point Increase

One-Percentage
Point Decrease

   $

10      $
296       

(10) 
(386) 

The following benefit payments, which reflect expected future service, as appropriate, are expected to be paid during the years ending July 31:

2013
2014
2015
2016
2017
2018 through 2021

$

716  
760  
817  
878  
985  
6,593  

The  Company  sponsors  defined  benefit  pension  plans  that  provide  an  income  benefit  upon  termination  or  retirement  for  certain  of  its  international
employees. As of July 31, 2012 and 2011, the accumulated pension obligation related to these plans was $4,021 and $2,612, respectively. As of July 31, 2012
and 2011, pre-tax amounts recognized in accumulated other comprehensive income in the accompanying balance sheets were ($828) and $525, respectively.
The net periodic benefit cost for these plans was $299, $301, and $265 as of July 31, 2012, 2011, and 2010.

The  Company  has  retirement  and  profit-sharing  plans  covering  substantially  all  full-time  domestic  employees  and  certain  of  its  foreign  subsidiaries.
Contributions  to  the  plans  are  determined  annually  or  quarterly,  according  to  the  respective  plans,  based  on  earnings  of  the  respective  companies  and
employee contributions. At July 31, 2012 and 2011, $4,371 and $4,752, respectively, of accrued retirement and profit-sharing contributions were included in
other current liabilities and other long-term liabilities on the accompanying consolidated balance sheets.

The Company also has deferred compensation plans for directors, officers and key executives which are discussed below. At July 31, 2012 and 2011,

$13,738 and $12,299, respectively, of deferred compensation was included in other long-term liabilities in the accompanying consolidated balance sheets.

During  fiscal  1998,  the  Company  adopted  a  new  deferred  compensation  plan  that  invests  solely  in  shares  of  the  Company's  Class  A  Nonvoting
Common Stock. Participants in a predecessor phantom stock plan were allowed to convert their balances in the old plan to this new plan. The new plan was
funded initially by the issuance of shares of Class A Nonvoting Common Stock to a Rabbi Trust. All deferrals into the new plan result in purchases of Class A
Nonvoting Common Stock by the Rabbi Trust. No deferrals are allowed into a predecessor plan. Shares held by the Rabbi Trust are distributed to participants
upon separation from the Company as defined in the plan agreement.

During fiscal 2002, the Company adopted a new deferred compensation plan that allows future contributions to be invested in shares of the Company's
Class  A  Nonvoting  Common  Stock  or  in  certain  other  investment  vehicles.  Prior  deferred  compensation  deferrals  must  remain  in  the  Company's  Class  A
Nonvoting Common Stock. All participant deferrals into the new plan result in purchases of Class A Nonvoting Common Stock or certain other investment
vehicles  by  the  Rabbi  Trust.  Balances  held  by  the  Rabbi  Trust  are  distributed  to  participants  upon  separation  from  the  Company  as  defined  in  the  plan
agreement.  On  May  1,  2006,  the  plan  was  amended  to  require  that  deferrals  into  the  Company's  Class  A  Nonvoting  Common  Stock  must  remain  in  the
Company's Class A Nonvoting Common Stock and be distributed in shares of the Company's Class A Nonvoting Common Stock.

The  amounts  charged  to  expense  for  the  retirement  and  profit  sharing  described  above  were  $14,458,  $14,911,  and  $12,547  during  the  years  ended

July 31, 2012, 2011, and 2010, respectively.

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4. Income Taxes

Income (loss) before income taxes consists of the following:

United States
Other Nations
Total

Income taxes consist of the following:

Current income tax expense:

United States
Other Nations
States (U.S.)

Deferred income tax (benefit) expense:

United States
Other Nations
States (U.S.)

Total

   $

   $

2012

42,597  
(19,847) 
22,750  

  $

  $

Years Ended July 31,

2011

29,913  
114,145  
144,058  

   $

   $

2010

4,423  
104,979  
109,402  

Years Ended July 31,

2012

2011

2010

   $

   $

8,781  
39,272  
2,287  
50,340  

(1,480) 
(7,325) 
(874) 
(9,679) 
40,661  

  $

  $

5,784  
37,384  
399  
43,567  

(5,161) 
(3,746) 
746  
(8,161) 
35,406  

  $

  $

474  
32,800  
1,006  
34,280  

(4,604) 
(1,942) 
(288) 
(6,834) 
27,446  

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Deferred income taxes result from temporary differences in the recognition of revenues and expenses for financial statement and income tax purposes.

The approximate tax effects of temporary differences are as follows:

Inventories
Prepaid catalog costs
Employee benefits
Accounts receivable
Other, net

Current
Fixed Assets
Intangible Assets
Capitalized R&D expenditures
Deferred compensation
Postretirement benefits
Tax credit carry-forwards and net operating losses
Less valuation allowance
Other, net

Noncurrent
Total

Inventories
Prepaid catalog costs
Employee benefits
Accounts receivable
Other, net

Current
Fixed Assets
Intangible Assets
Capitalized R&D expenditures
Deferred compensation
Postretirement benefits
Tax credit carry-forwards and net operating losses
Less valuation allowance
Other, net

Noncurrent
Total

Tax loss carry-forwards at July 31, 2012 are comprised of:

Assets

July 31, 2012

Liabilities

Total

   $

   $

   $

   $

4,984  
13  
2,980  
1,370  
7,267  
16,614  
2,146  
1,885  
2,047  
27,122  
7,429  
68,148  
(25,847) 
156  
83,086  
99,700  

Assets

5,328  
18  
892  
1,979  
8,429  
16,646  
2,189  
1,964  
2,807  
23,654  
6,764  
62,638  
(27,476) 
2,453  
74,993  
91,639  

  $

  $

  $

  $

(4) 
(3,520) 
(4) 
(11) 
(3,221) 
(6,760) 
(5,703) 
(39,561) 
—    
—    
—    
—    
—    
(7,146) 
(52,410) 
(59,170) 

July 31, 2011

Liabilities

(37) 
(3,038) 
—    
(75) 
(2,363) 
(5,513) 
(7,672) 
(33,798) 
—    
—    
—    
—    
—    
—    
(41,470) 
(46,983) 

  $

  $

  $

  $

4,980  
(3,507) 
2,976  
1,359  
4,046  
9,854  
(3,557) 
(37,676) 
2,047  
27,122  
7,429  
68,148  
(25,847) 
(6,990) 
30,676  
40,530  

Total

5,291  
(3,020) 
892  
1,904  
6,066  
11,133  
(5,483) 
(31,834) 
2,807  
23,654  
6,764  
62,638  
(27,476) 
2,453  
33,523  
44,656  

•

•

•

•

Foreign net operating loss carry-forwards of $101,904, of which $87,996 have no expiration date and the remainder of which expire within the
next 5-8 years.

State net operating loss carry-forwards of $46,504, which expire from 2014 to 2032.

Foreign tax credit carry-forwards of $31,079, which expire from 2018 to 2022.

State research and development credit carry-forwards of $3,457, which expire from 2018 to 2027.

The valuation allowance decreased by $1,629 during the fiscal year ended July 31, 2012 and decreased by $34 during the fiscal year ended July 31,

2011. If realized or reversed in future periods, substantially all of the valuation allowance would impact the income tax rate.

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Rate Reconciliation

A  reconciliation  of  the  tax  computed  by  applying  the  statutory  U.S.  federal  income  tax  rate  to  income  before  income  taxes  to  the  total  income  tax

expense is as follows:

Tax at statutory rate
Goodwill impairment
State income taxes, net of federal tax benefit
International rate differential
Non-creditable withholding taxes
Rate variances arising from foreign subsidiary distributions
Adjustments to tax accruals and reserves
Research and development tax credits and section 199 manufacturer's deduction
Foreign tax credit carryforward adjustments
Other, net
Effective tax rate

Years Ended July 31,

2012

35.0
178.0

% 
% 
0.7% 
(43.3)% 
14.3% 
(39.9)% 
58.5% 
(6.4)% 
(21.1)% 
2.9% 
178.7% 

  2011  
% 
35.0
0.0
% 
0.0% 
(6.3)% 
0.8% 
(6.5)% 
3.8% 
(1.1)% 
0.0% 
(1.1)% 
   24.6% 

  2010  
% 
35.0
0.0
% 
0.6% 
(9.8)% 
1.8% 
(2.6)% 
(0.5)% 
(0.3)% 
0.0% 
0.9% 
   25.1% 

The Company is eligible for tax holidays on the earnings of certain subsidiaries in Asia, including Thailand and the Philippines. The benefits realized as
a result of these tax holidays reduced the consolidated effective tax rate by approximately 0.8%, 1.5%, and 2.3% during the years ended July 31, 2012, 2011,
and 2010, respectively. These tax holidays are in the process of expiring and are anticipated to be fully exhausted by 2020.

Uncertain Tax Positions

On August 1, 2007, the Company adopted guidance regarding uncertain tax positions. The guidance requires application of a "more likely than not"

threshold to the recognition and derecognition of tax positions.

A reconciliation of unrecognized tax benefits (excluding interest and penalties) is as follows:

Balance at July 31, 2009

Additions based on tax positions related to the current year
Additions for tax positions of prior years
Reductions for tax positions of prior years
Lapse of statute of limitations
Settlements with tax authorities
Cumulative Translation Adjustments and other
Balance at July 31, 2010

Additions based on tax positions related to the current year
Additions for tax positions of prior years
Reductions for tax positions of prior years
Lapse of statute of limitations
Settlements with tax authorities
Cumulative Translation Adjustments and other
Balance at July 31, 2011

Additions based on tax positions related to the current year
Additions for tax positions of prior years
Reductions for tax positions of prior years
Lapse of statute of limitations
Settlements with tax authorities
Cumulative Translation Adjustments and other
Balance at July 31, 2012

50

   $

 19,462  

1,989  
3,934  
(6,672) 
(194) 
(1,054) 
203  
17,668  

5,147  
2,387  
(291) 
(2,803) 
(728) 
963  
22,343  

6,983  
9,460  
—    
(949) 
—    
(1,305) 
36,532  

   $

   $

   $

 
 
 
  
 
 
  
 
  
 
 
 
 
 
 
 
 
    
  
  
    
  
  
    
  
  
    
  
  
    
  
  
    
  
  
    
  
  
    
  
  
  
 
 
 
 
 
 
 
 
 
 
 
    
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
 
 
  
 
 
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
 
 
  
 
 
 
  
 
  
 
  
 
  
 
  
 
  
 
  
 
 
 
  
 
 
 
 
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Approximately $31,070 of unrecognized tax benefits, if recognized, would affect the Company's effective income tax rate. The Company has classified
$29,765 and $22,343, excluding interest and penalties, of the reserve for uncertain tax positions in Other Liabilities on the Consolidated Balance Sheet as of
July 31, 2012 and 2011, respectively. The Company has classified $6,768, excluding interest and penalties, as a reduction of long-term deferred income tax
assets on the Consolidated Balance Sheet as of July 31, 2012.

The  Company  recognizes  interest  and  penalties  related  to  unrecognized  tax  benefits  within  the  provision  for  income  taxes  on  the  consolidated

statements of income.

Interest expense is recognized on the amount of potentially underpaid taxes associated with the Company's tax positions, beginning in the first period in
which interest starts accruing under the respective tax law and continuing until the tax positions are settled. During the years ended July 31, 2012, 2011, and
2010, the Company recognized a $539 increase in interest expense, a $990 reduction in interest expense, and a $33 increase in interest expense, as well as
$855, $500 and $780 of penalties, respectively, related to the reserve for uncertain tax positions. These amounts are net of reversals due to reductions for tax
positions of prior years, statute of limitations, and settlements. At July 31, 2012 and 2011, the Company had $1,986 and $1,507, respectively, accrued for
interest  on  unrecognized  tax  benefits.  Penalties  are  accrued  if  the  tax  position  does  not  meet  the  minimum  statutory  threshold  to  avoid  the  payment  of  a
penalty. At July 31, 2012 and 2011, the Company had $2,840 and $2,229, respectively, accrued for penalties on unrecognized tax benefits.

The Company estimates that it is reasonably possible that the unrecognized tax benefits may be reduced by $13,563 within twelve months as a result of
the resolution of worldwide tax matters, tax audit settlements, amended tax filings, and/or statute expirations. The maximum amount that would be recognized
through the consolidated statements of income as expense is $5,686, and the remainder would result in a balance sheet reclassification.

During the year ended July 31, 2012, the Company recognized tax benefits associated with the lapse of statutes of limitations.

The Company and its subsidiaries file income tax returns in the U.S., various state, and foreign jurisdictions. The following table summarizes the open

tax years for the Company's major jurisdictions:

Jurisdiction
United States — Federal
France
Germany
United Kingdom

Unremitted Earnings

Open Tax Years
F'09 — F'12
F'12
F'06 — F'12
F'09 — F'12

The  Company  does  not  provide  for  U.S.  deferred  taxes  on  cumulative  earnings  of  non-U.S.  affiliates  and  associated  companies  that  have  been
reinvested indefinitely. These earnings relate to ongoing operations and at July 31, 2012, were approximately $467,066. These earnings have been reinvested
in non-U.S. business operations, and the Company does not intend to repatriate these earnings to fund U.S. operations. It is not practicable to determine the
income tax liability that would be payable if such earnings were not indefinitely reinvested.

5. Long-Term Obligations

On May 13, 2010, the Company completed a private placement of €75.0 million aggregate principal amount of senior unsecured notes to accredited
institutional  investors.  The  €75.0  million  of  senior  notes  consists  of  €30.0  million  aggregate  principal  amount  of  3.71%  Series  2010-A  Senior  Notes,  due
May 13, 2017 and €45.0 million aggregate principal amount of 4.24% Series 2010-A Senior Notes, due May 13, 2020, with interest payable on the notes
semiannually. This private placement was exempt from the registration requirements of the Securities Act of 1933. The notes were not registered for resale
and may not be resold absent such registration or an applicable exemption from the registration requirements of the Securities Act of 1933 and applicable state
securities laws. The notes have certain prepayment penalties for repaying them prior to maturity. The notes have been fully and unconditionally guaranteed on
an unsecured basis by the Company's domestic subsidiaries.

During  fiscal  2004  through  fiscal  2007,  the  Company  completed  three  private  placement  note  issuances  totaling  $500  million  in  ten-year  fixed  rate
notes with varying maturity dates to institutional investors at interest rates varying from 5.14% to 5.33%. The notes must be repaid equally over seven years,
with initial payment due dates ranging from 2008 to 2011, with interest payable on the notes due semiannually on various dates throughout the year, which
began in December 2004. The private placements were exempt from the registration requirements of the Securities Act of 1933. The notes were not registered
for  resale  and  may  not  be  resold  absent  such  registration  or  an  applicable  exemption  from  the  registration  requirements  of  the  Securities  Act  of  1933  and
applicable  state  securities  laws.  The  notes  have  certain  prepayment  penalties  for  repaying  them  prior  to  the  maturity  date.  Under  the  debt  agreement,  the
Company  made  scheduled  principal  payments  of  $61.3  million,  $61.3  million,  and  $44.9  million  during  the  years  ended  July  31,  2012,  2011,  and  2010,
respectively.

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On February 1, 2012, the Company and certain of its subsidiaries entered into an unsecured $300 million multi-currency revolving loan agreement with
a group of six banks that replaced and terminated the Company's previous credit agreement. Under the new credit agreement, which has a final maturity date
of February 1, 2017, the Company has the option to select either a base interest rate (based upon the higher of the federal funds rate plus one-half of 1% or the
prime rate of Bank of America plus a margin based on the Company's consolidated leverage ratio) or a Eurocurrency interest rate (at the LIBOR rate plus a
margin based on the Company's consolidated leverage ratio). At the Company's option, and subject to certain conditions, the available amount under the new
credit facility may be increased from $300 million up to $450 million. As of July 31, 2012, there were no outstanding borrowings under the credit facility.

The  Company's  debt  and  revolving  loan  agreements  require  it  to  maintain  certain  financial  covenants.  The  Company's  June  2004,  February
2006, March 2007, and May 2010 private placement debt agreements require the Company to maintain a ratio of debt to the trailing twelve months EBITDA,
as defined in the debt agreements, of not more than a 3.5 to 1.0 ratio (leverage ratio). As of July 31, 2012, the Company was in compliance with the financial
covenant of the June 2004, February 2006, March 2007, and May 2010 private placement debt agreements, with the ratio of debt to EBITDA, as defined by
the agreements, equal to 1.5 to 1.0. Additionally, the Company's February 2012 revolving loan agreement requires the Company to maintain a ratio of debt to
trailing twelve months EBITDA, as defined by the debt agreement, of not more than a 3.25 to 1.0 ratio. The revolving loan agreement requires the Company's
trailing twelve months EBITDA to interest expense of not less than a 3.0 to 1.0 ratio (interest expense coverage). As of July 31, 2012, the Company was in
compliance with the financial covenants of the revolving loan agreement, with the ratio of debt to EBITDA, as defined by the agreement, equal to 1.5 to 1.0
and the interest expense coverage ratio equal to 11.4 to 1.0.

Long-term obligations consist of the following as of July 31:

Euro-denominated notes payable in 2017 at a fixed rate of 3.71%
Euro-denominated notes payable in 2020 at a fixed rate of 4.24%
USD-denominated notes payable through 2014 at a fixed rate of 5.14%
USD-denominated notes payable through 2016 at a fixed rate of 5.30%
USD-denominated notes payable through 2017 at a fixed rate of 5.33%

Less current maturities

2012

2011

   $

   $
   $

   $

36,912     $
55,368      
37,500      
104,571      
81,857      
316,208     $
(61,264)    $

254,944     $

43,194  
64,791  
56,250  
130,714  
98,229  
393,178  
(61,264) 

331,914  

The  estimated  fair  value  of  the  Company's  long-term  obligations  was  $338,668  and  $416,694  at  July  31,  2012  and  July  31,  2011,  respectively,  as
compared to the carrying value of $316,208 and $393,178 at July 31, 2012 and July 31, 2011, respectively. The fair value of the long-term obligations, which
were determined using the market approach based upon the interest rates available to the Company for borrowings with similar terms and maturities, were
determined to be Level 2 under the fair value hierarchy.

Maturities on long-term debt are as follows:

Years Ending July 31,
2013
2014
2015
2016
2017
Thereafter
Total

$

$

61,264  
61,264  
42,514  
42,514  
53,283  
55,369  
316,208  

The Company had outstanding letters of credit of $3,762 and $1,466 at July 31, 2012 and 2011, respectively.

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6. Stockholders' Investment

Information as to the Company's capital stock at July 31, 2012 and 2011 is as follows:

Preferred Stock, $.01 par value
Cumulative Preferred Stock: 6% Cumulative
1972 Series
1979 Series
Common Stock, $.01 par value: Class A Nonvoting
Class B Voting

July 31, 2012

July 31, 2011

Shares
Authorized

Shares
Issued

(thousands)
Amount

Shares
Authorized

Shares
Issued

(thousands)
Amount

5,000,000     
5,000     
10,000     
30,000     

5,000,000     
5,000     
10,000     
30,000     

    100,000,000       51,261,487     $
3,538,628      
  $

10,000,000      

513       100,000,000       51,261,487     $
3,538,628      
35      
  $
548     

10,000,000      

513  
35  
548  

Before  any  dividend  may  be  paid  on  the  Class  B  Common  Stock,  holders  of  the  Class  A  Common  Stock  are  entitled  to  receive  an  annual,
noncumulative cash dividend of $.01665 per share. Thereafter, any further dividend in that fiscal year must be paid on each share of Class A Common Stock
and Class B Common Stock on an equal basis.

Other than as required by law, holders of the Class A Common Stock are not entitled to any vote on corporate matters, unless, in each of the three
preceding fiscal years, the $.01665 preferential dividend described above has not been paid in full. Holders of the Class A Common Stock are entitled to one
vote per share for the entire fiscal year immediately following the third consecutive fiscal year in which the preferential dividend is not paid in full. Holders of
Class B Common Stock are entitled to one vote per share for the election of directors and for all other purposes.

Upon  liquidation,  dissolution  or  winding  up  of  the  Company,  and  after  distribution  of  any  amounts  due  to  holders  of  Cumulative  Preferred  Stock,
holders  of  the  Class  A  Common  Stock  are  entitled  to  receive  the  sum  of  $0.835  per  share  before  any  payment  or  distribution  to  holders  of  the  Class  B
Common Stock. Thereafter, holders of the Class B Common Stock are entitled to receive a payment or distribution of $0.835 per share. Thereafter, holders of
the  Class  A  Common  Stock  and  Class  B  Common  Stock  share  equally  in  all  payments  or  distributions  upon  liquidation,  dissolution  or  winding  up  of  the
Company.

The preferences in dividends and liquidation rights of the Class A Common Stock over the Class B Common Stock will terminate at any time that the

voting rights of Class A Common Stock and Class B Common Stock become equal.

The following is a summary of other activity in stockholders' investment for the years ended July 31, 2012, 2011, and 2010:

Balances at July 31, 2009

Shares at July 31, 2009

Sale of shares at cost
Purchase of shares at cost
Amortization of restricted stock
Balances at July 31, 2010

Shares at July 31, 2010

Sale of shares at cost
Purchase of shares at cost
Issuance of restricted stock
Amortization of restricted stock
Balances at July 31, 2011

Shares at July 31, 2011

Sale of shares at cost
Purchase of shares at cost
Amortization of restricted stock
Balances at July 31, 2012

Shares at July 31, 2012

Unearned
Restricted
Stock

Deferred
Compensation

Shares Held
in Rabbi
Trust, at cost

Total

   $

(4,747) 

  $

13,282  

  $

(13,027) 

  $

(4,492) 

671,650  

(1,247) 
813  
—    
12,848  

614,988  

(1,421) 
666  
—    
—    
12,093  

560,078  

(1,407) 
924  
—    
11,610  

517,105  

  $

  $

  $

671,650  

1,536  
(813) 
—    
(12,304) 

614,988  

1,375  
(666) 
—    
—    
(11,595) 

560,078  

1,368  
(924) 
—    
(11,151) 

517,105  

  $

  $

  $

289  
—    
1,374  
(2,829) 

(46) 
—    
(2,835) 
846  
(4,864) 

(39) 
—    
1,599  
(3,304) 

   $

   $

   $

—    
—    
1,374  
(3,373) 

  $

—    
—    
(2,835) 
846  
(5,362) 

—    
—    
1,599  
(3,763) 

  $

  $

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Prior to 2002, all Brady Corporation deferred compensation was invested in the Company's Class A Nonvoting Common Stock. In 2002, the Company
adopted  a  new  deferred  compensation  plan  which  allowed  investing  in  other  investment  funds  in  addition  to  the  Company's  Class  A  Nonvoting  Common
Stock.  Under  this  plan,  participants  were  allowed  to  transfer  funds  between  the  Company's  Class  A  Nonvoting  Common  Stock  and  the  other  investment
funds. On May 1, 2006 the plan was amended with the provision that deferrals into the Company's Class A Nonvoting Common Stock must remain in the
Company's  Class  A  Nonvoting  Common  Stock  and  be  distributed  in  shares  of  the  Company's  Class  A  Nonvoting  Common  Stock.  At  July  31,  2012,  the
deferred compensation balance in stockholders' investment represents the investment at the original cost of shares held in the Company's Class A Nonvoting
Common Stock for the deferred compensation plan prior to 2002 and the investment at the cost of shares held in the Company's Class A Nonvoting Common
Stock  for  the  plan  subsequent  to  2002,  adjusted  for  the  plan  amendment  on  May  1,  2006.  The  balance  of  shares  held  in  the  Rabbi  Trust  represents  the
investment in the Company's Class A Nonvoting Common Stock at the original cost of all the Company's Class A Nonvoting Common Stock held in deferred
compensation plans.

The  Company  has  an  incentive  stock  plan  under  which  the  Board  of  Directors  may  grant  nonqualified  stock  options  to  purchase  shares  of  Class  A
Nonvoting Common Stock or restricted shares of Class A Nonvoting Common Stock to employees and non-employee directors. The options have an exercise
price equal to the fair market value of the underlying stock at the date of grant and generally vest ratably over a three-year period, with one-third becoming
exercisable one year after the grant date and one-third additional in each of the succeeding two years. Options issued under these plans, referred to herein as
"service-based" options, generally expire 10 years from the date of grant. The Company also grants stock options to certain executives and key management
employees that vest upon meeting certain financial performance conditions over the vesting schedule described above. These options are referred to herein as
"performance-based" options. Performance-based stock options expire 10 years from the date of grant. Restricted shares have an issuance price equal to the
fair market value of the underlying stock at the date of grant. The restricted shares granted in fiscal 2008 were amended in fiscal 2011 to allow for vesting
after either a five-year period or a seven-year period based upon both performance and service conditions. The restricted shares granted in fiscal 2011 vest
ratably at the end of years 3, 4 and 5 upon meeting certain performance and service conditions. These shares are referred to herein as "performance-based
restricted shares."

As of July 31, 2012, the Company has reserved 6,536,751 shares of Class A Nonvoting Common Stock for outstanding stock options and restricted
shares and 5,008,350 shares of Class A Nonvoting Common Stock remain for future issuance of stock options and restricted shares under the various plans.
The Company uses treasury stock or will issue new Class A Nonvoting Common Stock to deliver shares under these plans.

Changes in the options are as follows:

Balance, July 31, 2009

Options granted
Options exercised
Options cancelled
Balance, July 31, 2010

Options granted
Options exercised
Options cancelled
Balance, July 31, 2011

Options granted
Options exercised
Options cancelled
Balance, July 31, 2012

Option Price
$13.31–$40.37

24.78 – 33.28
14.16 – 31.54
15.28 – 38.31
$13.31–$40.37

28.35 – 37.95
14.16 – 29.78
16.39 – 38.31
$13.31–$40.37

27.00 – 33.54
13.31 – 29.78
16.00 – 38.31
$13.31–$40.37

Options
Outstanding

Weighted
Average
Exercise
Price

3,980,606  

  $

1,446,500  
(241,403) 
(76,967) 
5,108,736  

1,365,500  
(417,888) 
(330,331) 
5,726,017  

1,212,450  
(266,991) 
(417,725) 
6,253,751  

  $

  $

  $

27.96  

29.08  
18.16  
31.91  
28.69  

28.86  
19.62  
31.37  
29.24  

27.91  
20.21  
31.16  
29.24  

The total fair value of options vested during the fiscal years ended July 31, 2012, 2011, and 2010 was $8,016, $6,822, and $5,548, respectively. The

total intrinsic value of options exercised during the fiscal years ended July 31, 2012, 2011, and 2010 was $3,096, $5,701, and $3,004, respectively.

There were 3,503,963, 3,316,815, and 3,100,955 options exercisable with a weighted average exercise price of $29.69, $29.83, and $28.85 at July 31,
2012, 2011, and 2010, respectively. The cash received from the exercise of options during the fiscal years ended July 31, 2012, 2011, and 2010 was $3,864,
$8,193, and $3,717, respectively. The tax benefit on options exercised during the fiscal years ended July 31, 2012, 2011, and 2010 was $777, $682, and $866,
respectively.

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The following table summarizes information about stock options outstanding at July 31, 2012:

Number of Shares
Outstanding at
July 31, 2012

Options Outstanding

Weighted  Average
Remaining
Contractual Life
(in years)

125,000       
4,634,451       
1,494,300       
6,253,751       

Options Outstanding  and
Exercisable

Weighted
Average
Exercise
Price

Shares
Exercisable
at July 31,
2012

Weighted
Average
Exercise
Price

0.6      $
6.9       
4.1       
6.1       

13.31       
27.08       
37.25       
29.24       

   $

125,000  
1,914,296  
1,464,667  
3,503,963  

13.31  
24.95  
37.28  
29.69  

Range of Exercise Prices
Up to $14.99
$15.00 to $29.99
$30.00 and up
Total

As of July 31, 2012, the aggregate intrinsic value (defined as the amount by which the fair value of the underlying stock exceeds the exercise price of an

option) of options outstanding and the options exercisable was $7,327 and $7,326, respectively.

7. Segment Information

The Company evaluates short-term segment performance based on segment profit or loss and customer sales. Segment profit or loss does not include
certain  administrative  costs,  such  as  the  cost  of  finance,  information  technology,  human  resources,  and  executive  leadership  which  are  managed  as  global
functions. Restructuring charges, impairment charges, equity compensation costs, interest, investment and other income and income taxes are also excluded
when evaluating segment performance. Intersegment sales and transfers are recorded at cost plus a standard percentage markup.

The Company is organized and managed on a geographic basis by region. Each of these regions, Americas, EMEA and Asia-Pacific, has a President
that reports directly to the Company's chief operating decision maker, its Chief Executive Officer. Each region has its own distinct operations, is managed
locally by its own management team, maintains its own financial reports and is evaluated based on regional segment profit. The Company has determined that
these regions comprise its operating and reportable segments based on the information used by the Chief Executive Officer to allocate resources and assess
performance.

Following is a summary of segment information for the years ended July 31, 2012, 2011, and 2010:

Year ended July 31, 2012:

Revenues from external customers
Intersegment revenues
Depreciation and amortization expense
Segment profit
Assets
Expenditures for property, plant and

equipment
Year ended July 31, 2011:

Revenues from external customers
Intersegment revenues
Depreciation and amortization expense
Segment profit
Assets
Expenditures for property, plant and

equipment
Year ended July 31, 2010:

Revenues from external customers
Intersegment revenues
Depreciation and amortization expense
Segment profit
Assets
Expenditures for property, plant and

equipment

   Americas

EMEA  

   Asia-Pacific  

   Total Region  

Corporate
and
Eliminations

  Total Company  

   $

   $

   $

589,925      $
40,440       
13,706       
155,657       
708,216       

389,156      $
3,577       
7,511       
105,643       
332,936       

345,188      $
29,798       
16,447       
31,704       
248,965       

1,324,269      $
73,815       
37,664       
293,004       
1,290,117       

—      $
(73,815)    
6,323     
(7,328)    
317,602     

1,324,269  
—    
43,987  
285,676  
1,607,719  

13,623       

3,417       

7,107       

24,147       

—       

24,147  

577,428      $
41,638       
15,682       
145,516       
735,003       

404,955      $
3,054       
8,147       
112,047       
333,977       

357,214      $
24,500       
15,515       
50,105       
389,465       

1,339,597      $
69,192       
39,344       
307,668       
1,458,445       

—      $
(69,192)    
9,483     
(15,742)    
403,060     

1,339,597  
—    
48,827  
291,926  
1,861,505  

8,212       

2,626       

8,620       

19,458       

1,074     

20,532  

551,185      $
43,136       
21,142       
125,169       
754,753       

380,121      $
4,456       
8,088       
103,316       
313,204       

327,790      $
18,188       
15,749       
52,105       
362,653       

1,259,096      $
65,780       
44,979       
280,590       
1,430,610       

—      $
(65,780)    
8,043     
(14,131)    
315,921     

1,259,096  
—    
53,022  
266,459  
1,746,531  

8,502       

1,535       

9,946       

19,983       

6,313     

26,296  

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Net income reconciliation:
Total profit for reportable segments
Corporate and eliminations
Unallocated amounts: Administrative costs
Restructuring costs
Impairment charge
Investment and other income — net
Interest expense
Income before income taxes
Income taxes

Net income

Years Ended July 31,

2012

2011

2010

   $

   $

293,004  
(7,328) 
(118,120) 
(12,110) 
(115,688) 
2,082  
(19,090) 
22,750  
(40,661) 
(17,911) 

  $

  $

307,668  
(15,742) 
(120,546) 
(9,188) 
—    
3,990  
(22,124) 
144,058  
(35,406) 
108,652  

  $

  $

280,590  
(14,131) 
(121,689) 
(15,314) 
—    
1,168  
(21,222) 
109,402  
(27,446) 
81,956  

Geographic information:
United States
China
Other
Eliminations

Consolidated total

Revenues*
Years Ended July 31,

Long-Lived Assets**
As of Years Ended July 31,

2012

2011

2010

2012

2011

2010

   $

   $

553,209     $
133,209      
711,665      
(73,814)     
1,324,269     $

535,412     $
164,640      
708,737      
(69,192)     
1,339,597     $

521,318     $
156,842      
646,716      
(65,780)     
1,259,096     $

479,791      $
46,797       
364,337       
—         
890,925      $

488,571      $
118,945       
422,703       
—         
1,030,219      $

507,481  
118,953  
391,214  
—    
1,017,648  

*
**

Revenues are attributed based on country of origin.
Long-lived assets consist of property, plant, and equipment, other intangible assets and goodwill.

Following is a summary of sales by business platform for the years ended July 31, 2012, 2011, and 2010:

ID Solutions
Direct Marketing
Die-Cut
Total

8. Net Income Per Common Share

   $

2012

2011

2010

   $

746,608  
355,916  
221,745  
1,324,269  

   $

742,299  
357,734  
239,564  
1,339,597  

688,364  
333,924  
236,808  
1,259,096  

Net income per Common Share is computed by dividing net income (after deducting restricted stock dividends and the applicable preferential Class A
Common Stock dividends) by the weighted average Common Shares outstanding of 52,453,285 for 2012, 52,639,355 for 2011, and 52,402,387 for 2010. The
preferential  dividend  on  the  Class  A  Common  Stock  of  $.01665  per  share  has  been  added  to  the  net  income  per  Class  A  Common  Share  for  all  years
presented.

In June 2008, the Financial Accounting Standards Board ("FASB") issued accounting guidance addressing whether instruments granted in share-based
payment transactions are participating securities prior to vesting, and therefore need to be included in the earnings allocation in computing earnings per share.
This guidance requires that all outstanding unvested share-based payment awards that contain rights to non-forfeitable dividends be considered participating
securities in undistributed earnings with common shareholders. The Company adopted the guidance during the first quarter of fiscal 2010. As a result, the
dividends  on  the  Company's  performance-based  restricted  shares  are  included  in  the  basic  and  diluted  earnings  per  share  calculations  for  the  respective
periods presented.

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Reconciliations of the numerator and denominator of the basic and diluted per share computations for the Company's Class A and Class B common

stock are summarized as follows:

Numerator

Net (loss) income (numerator for basic and diluted Class A net income per share)
Less:
Restricted stock dividends
Numerator for basic and diluted Class A net income per share

Less:
Preferential dividends
Preferential dividends on dilutive stock options
Numerator for basic and diluted Class B net income per share

Denominator:

Denominator for basic net (loss) income per share for both Class A and B
Plus: effect of dilutive stock options
Denominator for diluted net (loss) income per share for both Class A and B

Class A common stock net (loss) income per share calculation:
Basic
Diluted
Class B common stock net (loss) income per share calculation:
Basic
Diluted

Years ended July 31,

2012

2011

2010

   $

(17,911)   $

108,652    $

81,956  

(2029)    
(18,140)   $

(223)    
108,429    $

(147) 
81,809  

   $

(818)    
(5)    
(18,963)   $

(820)    
(6)    
107,603    $

(816) 
(11) 
80,982  

   $

52,453     
—       
52,453     

52,639     
494     
53,133     

52,402  
544  
52,946  

   $
   $

   $
   $

(0.35)   $
(0.35)   $

(0.36)   $
(0.36)   $

2.06    $
2.04    $

2.04    $
2.03    $

1.56  
1.55  

1.55  
1.53  

In accordance with ASC 260, "Earnings per Share," dilutive options were not included in the computation of diluted loss per share for fiscal 2012 since

to do so would reduce the calculated loss per share.

Options to purchase 4,592,486, 3,049,611 and 2,832,337 shares of Class A Nonvoting Common Stock for fiscal years ended July 31, 2012, 2011 and
2010, respectively, were not included in the computation of diluted net loss or net gain per share because the impact of the inclusion of the options would have
been anti-dilutive.

9. Commitments and Contingencies

The Company has entered into various non-cancellable operating lease agreements. Rental expense charged to operations on a straight-line basis was
$17,609, $22,213, and $23,712 for the years ended July 31, 2012, 2011, and 2010, respectively. Future minimum lease payments required under such leases in
effect at July 31, 2012 are as follows, for the years ending July 31:

2013
2014
2015
2016
2017
Thereafter

$

$

16,280  
13,917  
9,815  
6,934  
5,610  
16,752  
69,308  

In the normal course of business, the Company is named as a defendant in various lawsuits in which claims are asserted against the Company. In the
opinion  of  management,  the  liabilities,  if  any,  which  may  ultimately  result  from  lawsuits  are  not  expected  to  have  a  material  effect  on  the  consolidated
financial statements of the Company.

10. Fair Value Measurements

The  Company  adopted  new  accounting  guidance  on  fair  value  measurements  on  August  1,  2008  as  it  relates  to  financial  assets  and  liabilities.  The
Company  adopted  the  new  accounting  guidance  on  fair  value  measurements  for  its  nonfinancial  assets  and  liabilities  on  August  1,  2009.  The  accounting
guidance  applies  to  other  accounting  pronouncements  that  require  or  permit  fair  value  measurements,  defines  fair  value  based  upon  an  exit  price  model,
establishes a framework for measuring fair value, and expands the applicable disclosure requirements. The accounting guidance indicates, among other things,
that a fair value measurement assumes that a transaction to sell an asset or transfer a liability occurs in the principal market for the asset or liability or, in the
absence of a principal market, the most advantageous market for the asset or liability.

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Table of Contents

The accounting guidance on fair value measurements establishes a fair market value hierarchy for the pricing inputs used to measure fair market value.

The Company's assets and liabilities measured at fair market value are classified in one of the following categories:

Level 1 — Assets or liabilities for which fair value is based on quoted market prices in active markets for identical instruments as of the reporting date.

Level 2 — Assets or liabilities for which fair value is based on valuation models for which pricing inputs were either directly or indirectly observable.

Level 3 — Assets or liabilities for which fair value is based on valuation models with significant unobservable pricing inputs and which result in the use of
management estimates.

The following tables set forth by level within the fair value hierarchy, the Company's financial assets and liabilities that were accounted for at fair value

on a recurring basis at July 31, 2012, and July 31, 2011, according to the valuation techniques the Company used to determine their fair values.

Fair Value Measurements Using Inputs
Considered as

Quoted Prices
in Active
Markets
for
Identical
Assets
(Level 1)

Significant
Other
Observable
Inputs
(Level 2)

Significant
Unobservable
Inputs
(Level 3)

Fair
Value

  $

12,676      $

—        $

—      $ 12,676    Other assets

Balance Sheet
Classification

—         

1,156       

—       

1,156    

—         
12,676      $

78       
1,234      $

  $

—       
78    
—      $ 13,910    

Prepaid  expenses  and  other  current
assets
Prepaid  expenses  and  other  current
assets

July 31, 2012:
Trading Securities
Foreign exchange contracts — cash flow hedges

Foreign exchange contracts

Total Assets

Foreign exchange contracts— cash flow hedges
Foreign exchange contracts — net investment hedges
Foreign exchange contracts
Foreign  currency  denominated  debt  —  net  investment

  $

hedge

Total Liabilities

July 31, 2011:
Trading Securities
Foreign exchange contracts — cash flow hedges

Foreign exchange contracts

Total Assets

Foreign exchange contracts — cash flow hedges
Foreign exchange contracts – net investment hedges
Foreign exchange contracts
Foreign  currency  denominated  debt  —  net  investment

hedge

Total Liabilities

  $

  $

  $

  $

  $

—        $
—         
—         

210      $
71       
—         

—         
—        $

99,081       
99,362      $

—      $
—       
—       

210    Other current liabilities
71    Other current liabilities
—      Other current liabilities

—        99,081    
—      $ 99,362    

term  obligations, 

less  current

Long 
maturities

10,897      $

—        $

—      $ 10,897    Other assets

—         

16       

—       

16    

Prepaid  expenses  and  other  current
assets
Prepaid  expenses  and  other  current
assets

—       
3    
—      $ 10,916    

—      $
—       
—       

830    Other current liabilities
5,295    Other current liabilities
2    Other current liabilities

—        107,985    
—      $114,112    

term  obligations, 

less  current

Long 
maturities

—         
10,897      $

—        $
—         
—         

3       
19      $

830      $
5,295       
2       

—          107,985       
—        $ 114,112      $

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Table of Contents

The following methods and assumptions were used to estimate the fair value of each class of financial instrument:

Trading Securities: The Company's deferred compensation investments consist of investments in mutual funds. These investments were classified as Level 1
as the shares of these investments trade with sufficient frequency and volume to enable the Company to obtain pricing information on an ongoing basis.

Foreign  currency  exchange  contacts:  The  Company's  foreign  currency  exchange  contracts  were  classified  as  Level  2,  as  the  fair  value  was  based  on  the
present value of the future cash flows using external models that use observable inputs, such as interest rates, yield curves and foreign currency exchange
rates. See Note 12, "Derivatives and Hedging Activities" for additional information.

Foreign currency denominated debt — net investment hedge: The Company's foreign currency denominated debt designated as a net investment hedge was
classified  as  Level  2,  as  the  fair  value  was  based  on  the  present  value  of  the  future  cash  flows  using  external  models  that  use  observable  inputs,  such  as
interest rates, yield curves and foreign currency exchange rates. See Note 12, "Derivatives and Hedging Activities" for additional information.

There have been no transfers of assets or liabilities between the fair value hierarchy levels, outlined above, during the fiscal years ended July 31, 2012

and 2011.

The  Company's  financial  instruments,  other  than  those  presented  in  the  disclosures  above,  include  cash  and  cash  equivalents,  accounts  receivable,
accounts payable, accrued liabilities and short-term and long-term debt. See Note 5, "Long-Term Obligations" for fair value of long-term debt. The fair values
of cash and cash equivalents, accounts receivable, accounts payable, and accrued liabilities approximated carrying values because of the short-term nature of
these instruments.

During  fiscal  2012,  goodwill  with  a  carrying  amount  of  $163,702  in  the  former  North/South  Asia  reporting  unit  was  written  down  to  its  estimated
implied fair value of $48,014, resulting in a non-cash impairment charge of $115,688. In order to arrive at the implied fair value of goodwill, the Company
assigned the fair value to all of the assets and liabilities of the reporting unit as if the reporting unit had been acquired in a business combination. Intangible
assets consisted of customer lists, and were valued using the income approach based upon customers in existence at the valuation date. After assigning fair
value  to  the  assets  and  liabilities  of  the  reporting  unit,  the  result  was  the  implied  fair  value  of  goodwill  of  $48,014,  which  represented  a  Level  3  asset
measured at fair value on a nonrecurring basis subsequent to its original recognition.

11. Restructuring

In fiscal 2010, the Company continued the execution of its restructuring actions announced in fiscal 2009. As a result of these actions, the Company
recorded restructuring charges of $15,314 in fiscal 2010. The restructuring charges included $10,850 of employee separation costs, $2,260 of non-cash fixed
asset write-offs, $1,493 of other facility closure related costs, and $711 of contract termination costs. Of the $15,314 of restructuring charges recorded during
the fiscal year ended July 31, 2010, $7,158 was incurred in the Americas, $5,350 was incurred in EMEA, and $2,806 was incurred in Asia-Pacific.

In fiscal 2011, the Company continued executing its restructuring actions initiated in the prior periods and recorded restructuring charges of $9,188.
The  fiscal  2011  restructuring  charges  consisted  of  $6,341  of  employee  separation  costs,  $2,155  of  non-cash  fixed  asset  write-offs,  $449  of  other  facility
closure  related  costs,  and  $243  of  contract  termination  costs.  Of  the  $9,188  of  restructuring  charges  recorded  during  the  fiscal  year  ended  July  31,  2011,
$5,445 was incurred in the Americas, $3,340 was incurred in EMEA, and $403 was incurred in Asia-Pacific. The costs related to these restructuring activities
have been recorded on the consolidated statements of income as restructuring charges.

59

 
 
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During fiscal 2012, the Company took various measures to address its cost structure in response to weaker sales forecasts across the Company. As a
result of these actions, the Company recorded restructuring charges of $12,110, which consisted of $10,944 of employee separation costs, $458 of fixed asset
write-offs, $521 of other facility closure related costs, and $187 of contract termination costs. Of the $12,110 of restructuring charges recorded during fiscal
2012, $3,531 was incurred in the Americas, $6,898 was incurred in EMEA, and $1,681 was incurred in Asia-Pacific. The increase in restructuring charges in
EMEA during fiscal 2012 compared to fiscal 2011 was related to the die-cut facility in Sweden. The costs related to these restructuring activities have been
recorded on the consolidated statements of income as restructuring charges. The Company expects the majority of the remaining cash payments to be made
during the next twelve months.

A reconciliation of the Company's restructuring activity for fiscal 2010, 2011 and 2012 is as follows:

Employee
Related

Asset
Write-offs

Other

Total

Beginning balance, July 31, 2009

   $

4,445  

  $

—    

  $

877  

  $

Restructuring charge
Non-cash write-offs
Cash payments
Ending balance, July 31, 2010

Restructuring charge
Non-cash write-offs
Cash payments
Ending balance, July 31, 2011

Restructuring charge
Non-cash write-offs
Cash payments
Ending balance, July 31, 2012

10,850  
—    
(9,240) 
6,055  

6,341  
—    
(10,189) 
2,207  

10,944  
—    
(4,342) 
8,809  

  $

  $

  $

  $

   $

   $

   $

   $

2,260  
(2,260) 
—    
—    

2,155  
(2,155) 
—    
—    

458  
(458) 
—    
—    

  $

  $

  $

  $

2,204  
—    
(2,975) 
106  

692  
—    
(749) 
49  

708  
—    
(492) 
265  

  $

  $

  $

  $

5,322  

15,314  
(2,260) 
(12,215) 
6,161  

9,188  
(2,155) 
(10,938) 
2,256  

12,110  
(458) 
(4,834) 
9,074  

12. Derivatives and Hedging Activities

The  Company  utilizes  forward  foreign  exchange  currency  contracts  to  reduce  the  exchange  rate  risk  of  specific  foreign  currency  denominated
transactions and net investments. These contracts typically require the exchange of a foreign currency for U.S. dollars at a fixed rate at a future date, with
maturities of 18 months or less, which qualify as either cash flow hedges or net investment hedges under the accounting guidance for derivative instruments
and  hedging  activities.  The  primary  objectives  of  the  Company's  foreign  currency  exchange  risk  management  are  to  minimize  the  impact  of  currency
movements  due  to  transactions  in  other  than  the  respective  subsidiaries'  functional  currency  and  to  minimize  the  impact  of  currency  movements  on  the
Company's net investment denominated in a currency other than the U.S. dollar. To achieve this objective, the Company hedges a portion of known exposures
using forward foreign exchange currency contracts. As of July 31, 2012 and July 31, 2011, the notional amount of outstanding forward exchange contracts
was $61,169 and $80,807, respectively.

Hedge effectiveness is determined by how closely the changes in the fair value of the hedging instrument offset the changes in the fair value or cash
flows of the hedged item. Hedge accounting is permitted only if the hedging relationship is expected to be highly effective at the inception of the hedge and
on  an  on-going  basis.  Gains  or  losses  on  the  derivative  related  to  hedge  ineffectiveness  are  recognized  in  current  earnings.  The  amount  of  hedge
ineffectiveness was not significant for the twelve-month periods ended July 31, 2012 and 2011.

The Company hedges a portion of known exposure using forward exchange contracts. Main exposures are related to transactions denominated in the
British  Pound,  the  Euro,  Canadian  Dollar,  Australian  Dollar,  Japanese  Yen,  Swiss  Franc,  Malaysian  Ringgit  and  Singapore  Dollar.  Generally,  these  risk
management transactions will involve the use of foreign currency derivatives to protect against exposure resulting from sales and identified inventory or other
asset purchases.

The  Company  has  designated  a  portion  of  its  foreign  exchange  contracts  as  cash  flow  hedges  and  recorded  these  contracts  at  fair  value  on  the
Consolidated  Balance  Sheets.  For  these  instruments,  the  effective  portion  of  the  gain  or  loss  on  the  derivative  is  reported  as  a  component  of  other
comprehensive income ("OCI") and reclassified into earnings in the same period or periods during which the hedged transaction affects earnings. At July 31,
2012  and  2011,  unrealized  gains  of  $1,348  and  unrealized  losses  of  $1,535  have  been  included  in  OCI,  respectively.  All  balances  are  expected  to  be
reclassified from OCI to earnings during the next fifteen months when the hedged transactions impact earnings.

60

 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
   
   
   
    
   
   
   
    
   
   
   
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
   
   
   
    
   
   
   
    
   
   
   
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
   
   
   
    
   
   
   
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Table of Contents

At July 31, 2012 and July 31, 2011, the Company had $1,156 and $16, respectively, of forward exchange contracts designated as cash flow hedges
included in "Prepaid expenses and other current assets" on the accompanying Consolidated Balance Sheets. At July 31, 2012 and July 31, 2011, the Company
had $210 and $830, respectively, of forward exchange contracts designated as cash flow hedges included in "Other current liabilities" on the accompanying
Consolidated Balance Sheets. At July 31, 2012 and July 31, 2011, the U.S. dollar equivalent of these outstanding forward foreign exchange contracts totaled
$39,458 and $30,519, respectively, including contracts to sell Euros, Canadian Dollars, Australian Dollars, British Pounds and U.S. Dollars.

The Company has also designated intercompany and third party foreign currency denominated debt instruments as net investment hedges. During the

year ended July 31, 2012, the Company designated €4,581 of intercompany loans as net investment hedges to hedge portions of its net investment in European
foreign  operations.  No  intercompany  loans  were  designated  as  net  investment  hedges  as  of  July  31,  2011.  On  May  13,  2010,  the  Company  completed  the
private  placement  of  €75.0  million  aggregate  principal  amount  of  senior  unsecured  notes  to  accredited  institutional  investors.  This  Euro-denominated  debt
obligation  was  designated  as  a  net  investment  hedge  to  hedge  portions  of  the  Company's  net  investment  in  Euro-denominated  foreign  operations.  As  net
investment hedges, the currency effects of the debt obligations are reflected in the foreign currency translation adjustments component of accumulated other
comprehensive income where they offset gains and losses recorded on the Company's net investment in Euro-denominated operations. The Company's foreign
denominated debt obligations are valued under a market approach using published spot prices.

During  the  three  and  twelve  month  period  ended  July  31,  2012,  the  Company  used  forward  foreign  exchange  currency  contracts  designated  as  net
investment  hedges  to  hedge  portions  of  the  Company's  net  investments  in  Euro  denominated,  Singapore  Dollar  denominated,  and  Malaysian  Ringgit
denominated foreign operations. For hedges that meet the effectiveness requirements, the net gains or losses attributable to changes in spot exchange rates are
recorded in the foreign exchange translation adjustment component of accumulated other comprehensive income where it offsets gains and losses recorded on
the Company's net investment in these foreign operations. Any ineffective portions are recognized in earnings. Recognition in earnings of amounts previously
recorded  in  cumulative  translation  is  limited  to  circumstances  such  as  complete  or  substantially  complete  liquidation  of  the  net  investment  in  the  hedged
foreign  operation.  At  July  31,  2012  and  July  31,  2011,  the  Company  had  $71  and  $5,295,  respectively,  of  forward  foreign  exchange  currency  contracts
designated as net investment hedges included in "Other current liabilities" on the Consolidated Balance Sheet. At July 31, 2012 and July 31, 2011, the U.S
dollar equivalent of these outstanding forward foreign exchange contracts totaled $10,650 and $50,000, respectively.

Fair values of derivative instruments in the Consolidated Balance Sheets were as follows:

Derivatives designated as
hedging instruments
Cash flow hedges

Foreign exchange contracts

Net investment hedges

Foreign exchange contracts

Foreign 

currency

denominated debt

Total  derivatives  designated  as

hedging instruments
Derivatives  not  designated
as hedging instruments
Foreign exchange contracts

Total 

derivatives 

designated 
instruments

as 

not
hedging

Asset Derivatives

Liability Derivatives

July 31, 2012

Balance Sheet
Location

 Fair Value   

July 31, 2011

Balance Sheet
Location

 Fair Value   

July 31, 2012

Balance Sheet
Location

 Fair Value   

July 31, 2011

Balance Sheet
Location

 Fair Value 

Prepaid expenses and

Prepaid expenses

other current assets $

1,156   

and other current assets $

16    Other current liabilities $

210    Other current liabilities $

830  

Prepaid expenses and

other current assets $

—     

Prepaid expenses and other
current assets 

$

—

    Other current liabilities $

71    Other current liabilities $

5,295  

Prepaid expenses and

other current assets $

—     

Prepaid expenses and other
current assets 

$

—

Long term obligations,
less current maturities $

99,081   

Long term obligations,
less current maturities $ 107,985  

 $

1,156   

 $

16   

 $

99,362   

 $ 114,110  

Prepaid expenses and

Prepaid expenses and other

other current assets $

78   

current assets $

3    Other current liabilities $

—      Other current liabilities $

 $

78   

 $

3   

 $

—     

 $

2  

2  

The pre-tax effects of derivative instruments designated as cash flow hedges on the Consolidated Statements of Income consisted of the following:

Amount of Gain or  (Loss)
Recognized in OCI on
Derivative
(Effective Portion)

Location of Gain or
(Loss) Reclassified
From Accumulated

Amount of Gain
or (Loss)
Reclassified From
Accumulated OCI
Into Income
(Effective Portion)

Location of
Gain or (Loss)
Recognized in
Income on
Derivative

Amount of Gain
or (Loss)
Recognized in
Income on Derivative
(Ineffective Portion)

Year Ended July 31,

2012

  $
  $

1,348  
1,348  

   $
   $

2011

OCI into Income
(Effective Portion)
(1,535)   Cost of goods sold
(1,535)   

   Year Ended July 31,
   2012  
  $ 494      $
  $ 494      $

2011
(1,781)   Cost of goods sold
(1,781)   

(Ineffective
Portion)

   Year Ended July 31,
2011
   $ —    
   $ —    

2012
  $ —    
  $ —    

Derivatives in

Cash Flow Hedging
Relationships
Foreign exchange contracts
Total

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Table of Contents

The pre-tax effects of derivative instruments designated as net investment hedges on the Consolidated Balance Sheet consisted of the following:

Derivatives in
Net Investment

Hedging
Relationships
Foreign exchange contracts

Foreign currency intercompany debt

Foreign currency denominated debt

Total

Amount of Gain or  (Loss)
Recognized in OCI on
Derivative
(Effective Portion)

Year Ended July 31,

2012

2011

Amount of Gain
or (Loss)
Reclassified From
Accumulated  OCI
Into Income
(Effective Portion)

  Year Ended July 31,
2011

2012

Location of Gain or
(Loss) Reclassified
From Accumulated  
OCI into Income
(Effective Portion)

Location of
Gain or (Loss)
Recognized in
Income on
Derivative

Amount of Gain
or (Loss)
Recognized in
Income on Derivative
(Ineffective Portion)

(Ineffective
Portion)

  Year Ended July 31,
2011

2012

 $

 $

 $

 $

(1,041) 

  $

(4,589)   

547  

  $

—      

15,705  

  $

(13,070)   

15,211  

  $

(17,659)   

Investment and other
income — net
Investment and other
income — net
Investment and other
income — net

 $

 $

 $

 $

—    

  $

—      

—    

  $

—      

—    

  $

—    

  $

—      

—      

Investment and other
income — net
Investment and other
income — net
Investment and other
income — net

 $

 $

 $

 $

—    

  $

—    

—    

  $

—    

—    

  $

—    

  $

—    

—    

The  pre-tax  effects  of  derivative  instruments  not  designated  as  hedging  instruments  on  the  Consolidated  Statements  of  Income  consisted  of  the

following:

Derivatives Not
Designated as

Hedging Instruments
Foreign exchange contracts
Total

13. Unaudited Quarterly Financial Information

Location of Gain or
(Loss) Recognized
in Income on

Derivative

   Other income (expense)

Amount of Gain  or
(Loss) Recognized in
Income on Derivative

2012

2011

  $
  $

131  
131  

$
$

(945) 
(945) 

2012
Net Sales
Gross Margin
Operating Income (Loss)*
Net Income (Loss)
Net Income (Loss) Per
Class A Common Share:
Basic
Diluted **
2011
Net Sales
Gross Margin
Operating Income*
Net Income
Net Income Per
Class A Common Share:
Basic
Diluted ***

First

Second

Quarters

Third

Fourth

Total

349,508      $
167,831       
49,090       
32,732       

  $

320,584  
153,305  
(77,198)     
(89,954)     

331,629      $
160,047       
40,953       
27,652       

322,548      $
155,123       
26,913       
11,659       

0.62      $
0.62       

(1.72)    $
(1.72)     

0.53      $
0.52       

0.22      $
0.22       

329,588      $
164,512       
41,603       
26,281       

  $

329,009  
159,010  
37,080  
24,199  

337,896      $
167,638       
40,871       
28,589       

343,104      $
165,036       
42,638       
29,583       

1,324,269  
636,306  
39,758  
(17,911) 

(0.35) 
(0.35) 

1,339,597  
656,196  
162,192  
108,652  

0.50      $
0.50       

  $

0.46  
0.46  

0.54      $
0.54       

0.56      $
0.56       

2.06  
2.04  

   $

   $

   $

   $

*

**

Fiscal 2012 had before tax restructuring charges of $3,440 for the third quarter ended April 30, 2012, and $8,670 for the fourth quarter ended July 31,
2012, for a total of $12,110. Fiscal 2011 had before tax restructuring charges by quarter of $3,641, $2,134, $1,211, and $2,202 for a total of $9,188.

As a result of the $115.7 million goodwill impairment charge recorded during the second quarter ended January 31, 2012, the Company recorded a net
loss in the quarter of $90.0 million. Because of this loss, the sum of quarterly EPS does not equal the year-to-date total for fiscal 2012 due to the impact
of dilution.

*** The sum of the quarters does not equal the year-to-date total for fiscal 2011 due to rounding.

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Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure 

None.

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Item 9A. Controls and Procedures

Disclosure Controls and Procedures:

Brady Corporation maintains a set of disclosure controls and procedures that are designed to ensure that information required to be disclosed by the
Company  in  the  reports  filed  by  the  Company  under  the  Securities  Exchange  Act  of  1934,  as  amended  (the  "Exchange  Act"),  is  recorded,  processed,
summarized  and  reported  within  the  time  periods  specified  in  the  SEC's  rules  and  forms.  Disclosure  controls  and  procedures  include,  without  limitation,
controls and procedures designed to ensure that information required to be disclosed by the Company in the reports the Company files under the Exchange
Act  is  accumulated  and  communicated  to  the  Company's  management,  including  the  Company's  principal  executive  and  principal  financial  officers,  or
persons performing similar functions, as appropriate to allow timely decisions regarding required disclosure. The Company carried out an evaluation, under
the supervision and with the participation of its management, including its President and Chief Executive Officer and its Executive Vice President and Chief
Financial  Officer,  of  the  effectiveness  of  the  design  and  operation  of  the  Company's  disclosure  controls  and  procedures  pursuant  to  Rule  13a-15  of  the
Exchange  Act.  Based  on  that  evaluation,  the  Company's  President  and  Chief  Executive  Officer  and  Executive  Vice  President  and  Chief  Financial  Officer
concluded that the Company's disclosure controls and procedures are effective as of the end of the period covered by this report.

Management's Report on Internal Control Over Financial Reporting:

The  management  of  Brady  Corporation  and  its  subsidiaries  is  responsible  for  establishing  and  maintaining  adequate  internal  control  over  financial
reporting  for  the  Company,  as  such  term  is  defined  in  Rule  13a-15(f)  under  the  Securities  Exchange  Act  of  1934.  The  Company's  internal  control  over
financial reporting is designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for
external purposes in accordance with generally accepted accounting principles.

With the participation of the Chief Executive Officer and the Chief Financial Officer, management conducted an evaluation of the effectiveness of our
internal control over financial reporting as of July 31, 2012, based on the framework and criteria established in Internal Control — Integrated Framework,
issued by the Committee of Sponsoring Organizations of the Treadway Commission. Based on the assessment, management concluded that, as of July 31,
2012, the Company's internal control over financial reporting is effective based on those criteria. The Company's internal control over financial reporting, as
of July 31, 2012, has been audited by Deloitte & Touche LLP, an independent registered public accounting firm, as stated in their report, which is included
herein.

Because of the inherent limitations of internal control over financial reporting, misstatements may not be prevented or detected on a timely basis. Also,
projections of any evaluation of the effectiveness of internal control over financial reporting to future periods are subject to the risk that the controls may
become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

Changes in Internal Control Over Financial Reporting:

There  were  no  changes  in  the  Company's  internal  control  over  financial  reporting  (as  defined  in  Exchange  Act  Rules  13a-15(f)  and  15d-15(f))  that
occurred  during  the  Company's  most  recently  completed  fiscal  quarter  that  have  materially  affected,  or  are  reasonably  likely  to  materially  affect,  the
Company's internal control over financial reporting.

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REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Board of Directors and Stockholders of
Brady Corporation
Milwaukee, WI

We have audited the internal control over financial reporting of Brady Corporation and subsidiaries (the "Company") as of July 31, 2012, based on criteria
established in Internal Control — Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission. The Company's
management is responsible for maintaining effective internal control over financial reporting and for its assessment of the effectiveness of internal control
over  financial  reporting,  included  in  the  accompanying  management  report  (Management's  Report  on  Internal  Control  over  Financial  Reporting).  Our
responsibility is to express an opinion on the Company's internal control over financial reporting based on our audit.

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that
we plan and perform the audit to obtain reasonable assurance about whether effective internal control over financial reporting was maintained in all material
respects. Our audit included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness exists, testing
and evaluating the design and operating effectiveness of internal control based on the assessed risk, and performing such other procedures as we considered
necessary in the circumstances. We believe that our audit provides a reasonable basis for our opinion.

A company's internal control over financial reporting is a process designed by, or under the supervision of, the company's principal executive and principal
financial  officers,  or  persons  performing  similar  functions,  and  effected  by  the  company's  board  of  directors,  management,  and  other  personnel  to  provide
reasonable  assurance  regarding  the  reliability  of  financial  reporting  and  the  preparation  of  financial  statements  for  external  purposes  in  accordance  with
generally accepted accounting principles. A company's internal control over financial reporting includes those policies and procedures that (1) pertain to the
maintenance  of  records  that,  in  reasonable  detail,  accurately  and  fairly  reflect  the  transactions  and  dispositions  of  the  assets  of  the  company;  (2)  provide
reasonable  assurance  that  transactions  are  recorded  as  necessary  to  permit  preparation  of  financial  statements  in  accordance  with  generally  accepted
accounting principles, and that receipts and expenditures of the company are being made only in accordance with authorizations of management and directors
of  the  company;  and  (3)  provide  reasonable  assurance  regarding  prevention  or  timely  detection  of  unauthorized  acquisition,  use,  or  disposition  of  the
company's assets that could have a material effect on the financial statements.

Because  of  the  inherent  limitations  of  internal  control  over  financial  reporting,  including  the  possibility  of  collusion  or  improper  management  override  of
controls,  material  misstatements  due  to  error  or  fraud  may  not  be  prevented  or  detected  on  a  timely  basis.  Also,  projections  of  any  evaluation  of  the
effectiveness  of  the  internal  control  over  financial  reporting  to  future  periods  are  subject  to  the  risk  that  the  controls  may  become  inadequate  because  of
changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

In our opinion, the Company maintained, in all material respects, effective internal control over financial reporting as of July 31, 2012, based on the criteria
established in Internal Control — Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission.

We  have  also  audited,  in  accordance  with  the  standards  of  the  Public  Company  Accounting  Oversight  Board  (United  States),  the  consolidated  financial
statements and financial statement schedule as of and for the year ended July 31, 2012, of the Company and our report dated September 27, 2012, expressed
an unqualified opinion on those financial statements and financial statement schedule.

/s/ DELOITTE & TOUCHE LLP

Milwaukee, WI
September 27, 2012

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Item 9B. Other Information

None.

Item 10. Directors and Executive Officers of the Registrant

PART III

Name
Frank M. Jaehnert
Thomas J. Felmer
Stephen Millar
Peter C. Sephton
Matthew O. Williamson
Allan J. Klotsche
Robert L. Tatterson
Bentley N. Curran
Kathleen M. Johnson
Aaron J. Pearce
Patrick W. Allender
Gary S. Balkema
Chan W. Galbato
Conrad G. Goodkind
Frank W. Harris
Elizabeth Pungello
Bradley C. Richardson

   Age  

Title

54      President, CEO and Director
50      Senior V.P., CFO
51      President — Brady Asia-Pacific and V.P., Brady Corporation
53      President — Brady EMEA and V.P., Brady Corporation
56      President — Brady Americas and V.P., Brady Corporation
47      Senior V.P. — Human Resources
47      V.P. and Chief Technology Officer
50      V.P. and Chief Information Officer
58      V.P. and Chief Accounting Officer
41      V.P. and Treasurer
65      Director
57      Director
49      Director
68      Director
70      Director
45      Director
54      Director

Frank M. Jaehnert — Mr. Jaehnert has served on the Company's Board of Directors and as the Company's President and CEO since 2003. Mr. Jaehnert
joined the Company in 1995 and served in leadership positions in a variety of different functions and businesses, including that of CFO from 1996 to 2002,
before his promotion to President and CEO in 2003. Previously, he served in a variety of financial roles at Robert Bosch, GmbH, including treasurer of a
subsidiary. His broad operating and functional experience and in-depth knowledge of Brady's businesses are particularly valuable given the diverse nature of
Brady's  portfolio.  These  experiences,  combined  with  Mr.  Jaehnert's  talent  for  leadership  and  his  long-term  strategic  perspective,  have  helped  drive  the
Company's  growth  and  performance  during  his  tenure  as  Director  and  CEO.  He  currently  sits  on  the  Board  of  Regents  of  the  Milwaukee  School  of
Engineering; the Board of Trustees of the Manufacturers Alliance/MAPI; and the Business Advisory Council of the Sheldon B. Lubar School of Business at
the University of Wisconsin — Milwaukee. In 2012, Mr. Jaehnert was elected to the Board of Directors for Nordson Corporation (NASDAQ:NDSN).

Thomas J. Felmer — Mr. Felmer joined the Company in 1989 and has held several sales and marketing positions until being named Vice President and
General Manager of Brady's U.S. Signmark Division in 1994. In 1999, Mr. Felmer moved to Europe where he led the European Signmark business for two
years,  then  gained  additional  responsibility  for  the  European  direct  marketing  business  platforms,  which  he  also  led  for  two  years.  In  2003,  Mr.  Felmer
returned to the United States where he was responsible for Brady's global sales and marketing processes, Brady Software businesses, and integration leader of
the EMED acquisition. In June 2004, he was appointed President-Direct Marketing Americas, and was named Chief Financial Officer in January 2008.

Stephen Millar — Mr. Millar joined the Company in 1999 as Managing Director of Brady Australia, a position he held until 2008 when he joined Brady
Americas' leadership team as Vice-President and General Manager responsible for its portfolio of people identification, medical and education businesses. In
2010, he returned to Asia in the role of MRO Director for the region. He was appointed to his current position, President-Brady Asia Pacific in March 2011.
Prior to joining Brady, Mr. Millar served in a variety of leadership positions in Australia and New Zealand with GNB Technologies, a global manufacturer of
automotive and industrial batteries. He holds a Bachelor of Commerce and Administration degree from Victoria University of Wellington, New Zealand and
is a member of the institute of Chartered Accountants of New Zealand.

Peter C. Sephton — Mr. Sephton joined the Company in 1997 as Managing Director of Seton-U.K. In 2000 he additionally became responsible for the
UK Signmark division, and from 2001 to 2003 he served as Managing Director for Brady's Identification Solutions Business in Europe. In April 2003, he was
appointed to his current position, President-Brady EMEA. Before joining Brady, Mr. Sephton served in a variety of international leadership roles with leading
industrial  publicly  traded  FTSE  250  organizations  such  as  Tate  and  Lyle  Plc,  Sutcliffe  Speakman  Plc  and  Morgan  Crucible  Plc.  He  is  a  graduate  in
accountancy and law from The University of Wales (UCC) and serves as a Non Executive Director of Constantine PLC, a UK domiciled company involved in
specialized manufacturing and logistics and property.

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Matthew O. Williamson — Mr. Williamson joined the Company in 1979. From 1979 to 1994, he served in a variety of sales and marketing leadership
roles. From 1995 to 2003, Mr. Williamson served as the V.P. and General Manager of Brady's specialty tape and identification solution businesses. From
1996 to 1998, Mr. Williamson served as the V.P. and General Manager of the Identification Solutions and Specialty Tapes Division. From 1998 to 2001, he
served as V.P. and General Manager of the Identification Solutions Division. From 2001 to 2003, he served as V.P. and General Manager of the Global High
Performance Identification Business. In April 2003, he was appointed President of the Brady Americas business. In addition to his role as President of the
Brady Americas business, in January of 2008, Mr. Williamson assumed responsibility for the Direct Marketing Americas, and is currently serving as President
of the Americas region. He holds a BBA in marketing from the University of Wisconsin-Milwaukee.

Allan J. Klotsche — Mr. Klotsche joined the Company in 1989. He served in a variety of sales, marketing, technical, and management roles until 1998,
when he was appointed V.P. and General Manager of the Precision Tapes Group. He served as President — Brady Asia Pacific from 2003 until his current
appointment as Senior Vice President leading Brady's global human resource function in October 2010. Mr. Klotsche also serves as President of the Brady
Corporation Foundation. He holds an MBA from the University of Wisconsin-Milwaukee.

Robert L. Tatterson — Dr. Tatterson joined the Company in 2006 as Vice President and Chief Technology Officer. Before joining Brady, he held a
variety of positions with increasing responsibility at GE since 1992. Most recently, Dr. Tatterson served as Technology General Manager for GE Plastics'
Display and Optical Film business in Mt. Vernon, Indiana. He is a 6 Sigma Master Blackbelt and holds a Ph.D. in chemical engineering from the University
of Michigan in Ann Arbor.

Bentley N. Curran — Mr. Curran joined the Company in 1999 and has held several technology leadership positions until being named Vice President of
Information Technology in 2005. In October 2007, he was appointed Chief Information Officer of Brady globally. In February 2012, he was appointed to his
current  position,  Vice  President  of  Digital  Business  and  Chief  Information  Officer.  Prior  to  joining  Brady,  Mr.  Curran  served  in  a  variety  of  technology
leadership  roles  for  Compucom  and  the  Speed  Queen  Company.  He  holds  a  Bachelor  of  business  administration  from  Marian  University  and  holds  an
associate of science degree in electronics and engineering systems.

Kathleen M. Johnson — Ms. Johnson joined the Company in 1989 as controller of a division of Brady and became group finance director in 1996. In
2000 she was appointed Vice President. In 2008 she was appointed Chief Accounting Officer. Prior to joining Brady, she spent six years with Kraft Food
Service.  She  started  her  career  as  a  CPA  with  Deloitte  &  Touche  LLP.  She  holds  a  bachelor's  degree  in  accounting  from  the  University  of  Wisconsin-
Whitewater.

Aaron J. Pearce — Mr. Pearce joined the Company in 2004 as Director of Internal Audit. From 2006 to 2008, he served as Finance Director for Brady's
Asia Pacific Region. From 2008 to 2009, he served as the Global Tax Director. In January 2010, he assumed the role of Treasurer and Director of Investor
Relations.  Prior  to  Brady,  Mr.  Pearce  was  with  Deloitte  &  Touche  LLP  and  started  his  career  in  banking.  He  holds  a  bachelors  degree  in  business
administration from the University of Wisconsin-Milwaukee and is a certified public accountant.

Patrick W. Allender — Mr. Allender was elected to the Board of Directors in 2007. He serves as the Chair of the Finance Committee and as a member
of  the  Audit  and  Corporate  Governance  Committees.  He  served  as  Executive  Vice  President  and  CFO  of  Danaher  Corporation  from  1998  to  2005  and
Executive Vice President from 2005 to 2007. Additionally, he served as a public accountant at Arthur Andersen LLC from 1968 to 1985. He has served as a
director of Colfax Corporation since 2008 and Diebold, Inc. since May 2011. Mr. Allender's strong background in finance and accounting, as well as his past
experience as the CFO of a public company, provides the Board with financial expertise and insight.

Gary S. Balkema — Mr. Balkema was elected to the Board of Directors in 2010. He currently serves as the Chair of the Management Development and
Compensation  Committee  and  is  a  member  of  the  Technology  Committee.  From  2000  to  2011,  he  served  as  the  President  of  Bayer  Healthcare  LLC  and
Worldwide Consumer Care Division, which has four billion dollars in sales and over 5,400 employees. He was also responsible for overseeing Bayer LLC
USA's compliance program. He has over 20 years of general management experience. Mr. Balkema brings strong experience in consumer marketing skills
and mergers and acquisitions and integrations. His broad operating and functional experience are valuable to the Company given the diverse nature of the
Company's portfolio.

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Chan W. Galbato — Mr. Galbato was elected to the Board of Directors in 2006. He currently serves as Brady's Lead Independent Director and as a
member  of  the  Audit,  Management  Development  and  Compensation,  and  Technology  Committees.  He  has  extensive  executive  leadership  experience
including  his  current  role  as  Chief  Executive  Officer  of  Cerberus  Operations  and  Advisory  Company,  LLC.  Mr.  Galbato  was  President  and  CEO  of  the
Controls division of Invensys plc. Prior to that, Mr. Galbato held positions as President of Services at The Home Depot, President and CEO of Armstrong
Floor  Products,  CEO  of  Choice  Parts  LLC,  and  CEO  of  Coregis  Insurance  Company,  a  GE  Capital  company.  Mr.  Galbato  is  Chairman  of  the  Board  of
YP  Holdings,  Blue  Bird  Corporation,  and  North  American  Bus  Industries,  Inc.,  and  NewPage  Corporation  and  is  a  member  of  the  Board  of  Tower
International, Inc. His public company leadership experience gives him insight into business strategy, leadership and executive compensation and his public
company and private equity experience give him insight into technology trends, acquisition strategy and financing, each of which represents an area of key
strategic opportunity for the Company.

Conrad G. Goodkind — Mr. Goodkind was elected to the Board of Directors in 2007. He currently serves as the Chair of the Corporate Governance
Committee and as a member of the Finance and Audit Committees. He previously served as Secretary of the Company from 1999 to 2007. Mr. Goodkind was
a  partner  in  the  law  firm  of  Quarles  &  Brady,  LLP,  where  his  practice  concentrated  in  corporate  and  securities  law  from  1979  to  2009.  Prior  to  1979,  he
served as Wisconsin's Deputy Commissioner of Securities. Mr. Goodkind previously served as a director of Cade Industries, Inc. and Able Distributing, Inc.
His extensive experience in advising companies on a broad range of transactional matters, including mergers and acquisitions and securities offerings, and
historical  knowledge  of  the  Company  provides  the  Board  with  expertise  and  insight  into  governance,  business  and  compliance  issues  that  the  Company
encounters.

Frank W. Harris, Ph.D — Dr. Harris was elected to the Board of Directors in 1991. He serves as the Chair of the Technology Committee and as a
member  of  the  Management  Development  and  Compensation  Committee.  He  served  as  the  Distinguished  Professor  of  Polymer  Science  and  Biomedical
Engineering at the University of Akron from 1983 to 2008 and Professor of Chemistry at Wright State University from 1970 to 1983. He is the founder of
several  technology  based  companies  including  Akron  Polymer  Systems  where  he  serves  as  President  and  CEO.  Dr.  Harris  is  the  inventor  of  several
commercialized  products  including  an  optical  film  that  realized  over  one  billion  dollars  in  sales.  His  extensive  experience  in  technology  and  engineering
solutions provides the Board with important expertise in new product development.

Elizabeth Pungello, Ph. D — Dr. Pungello was elected to the Board of Directors in 2003. She serves as a member of the Management Development and
Compensation,  Corporate  Governance,  and  Technology  Committees.  Dr.  Pungello  is  a  Scientist  at  the  Frank  Porter  Graham  Development  Institute,  a
Research Assistant Professor in the Developmental Psychology Program at the University of North Carolina at Chapel Hill, and Mentor Faculty at the Center
for Developmental Science. She serves on the editorial board of the Journal of Marriage and Family and as a reviewer for several other journals. Dr. Pungello
is  the  President  of  the  Brady  Education  Foundation  in  Chapel  Hill,  N.C.  and  serves  on  a  number  of  other  non-profit  boards.  She  is  the  granddaughter  of
William H. Brady, Jr., the founder of Brady Corporation. As a result of her substantial ownership stake in the Company, as well as her family's history with
the Company, she is well positioned to understand, articulate and advocate for the rights and interests of the Company's shareholders.

Bradley  C.  Richardson  —  Mr.  Richardson  was  elected  to  the  Board  of  Directors  in  2007.  He  serves  as  the  Chair  of  the  Audit  Committee  and  is  a
member of the Corporate Governance and Finance Committees. He is the Executive Vice President and CFO of Diebold, Inc. He previously served as the
Executive  Vice  President  Corporate  Strategy  and  CFO  of  Modine  Manufacturing  from  2003  to  2009.  Prior  to  Modine,  he  spent  21  years  with  BP  Amoco
serving in various financial and operational roles with assignments in North America, South America, and Europe. Mr. Richardson has served on the boards
of Modine Manufacturing and Tronox, Inc. He brings to the Company extensive knowledge and experience in the areas of operations, strategy, accounting,
tax accounting, and finance, which are areas of critical importance to the Company as a global public company.

All directors serve until their respective successors are elected at the next annual meeting of shareholders. Officers serve at the discretion of the Board

of Directors. None of the Company's directors or executive officers has any family relationship with any other director or executive officer.

Board Leadership Structure — The Board does not have a formal policy regarding the separation of the roles of Chief Executive Officer and Chairman
of the Board as the Board believes it is in the best interests of the Company to make that determination based on the position and direction of the Company
and the membership of the Board. The Board currently has not appointed a Chairman of the Board. In fiscal 2010, the Board formalized the position of Lead
Independent  Director,  which  is  elected  on  an  annual  basis  from  among  the  independent  Directors  of  the  Board  based  upon  the  recommendation  of  the
Corporate Governance Committee. In fiscal 2011, upon the recommendation of the Corporate Governance Committee, the Board enhanced the duties of the
Lead Independent Director, which include, among others, chairing executive sessions of the non-management Directors, meeting periodically with the Chief
Executive  Officer  and  consulting  as  necessary  with  management  on  current  significant  issues  facing  the  Company,  facilitating  effective  communication
among  the  Chief  Executive  Officer  and  all  members  of  the  Board,  and  overseeing  the  Board's  shareholder  communication  policies  and  procedures.
Mr. Galbato currently serves as the Lead Independent Director.

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The  Board  believes  that  its  current  leadership  structure  has  enhanced  the  Board's  oversight  of,  and  independence  from,  Company  management;  the

ability of the Board to carry out its roles and responsibilities on behalf of our shareholders; and our overall corporate governance.

Risk Oversight — The Board oversees the Company's risk management processes directly and through its committees. In general, the Board oversees
the management of risks inherent in the operation of the Company's businesses, the implementation of its strategic plan, its acquisition and capital allocation
program and its organizational structure. Each of the Board's committees also oversees the management of Company risks that fall within the committee's
areas of responsibility. The Company's management is responsible for reporting significant risks to executives at the quarterly disclosure committee meeting.
The significance of the risk is assessed by executive management and escalation to the respective board committee and Board of Directors is determined. The
Company reviews its risk assessment with the Audit Committee annually.

Audit Committee Financial Expert — The Company's Board of Directors has determined that at least one Audit Committee financial expert is serving
on  its  Audit  Committee.  Messrs.  Richardson,  Chair  of  the  Audit  Committee,  and  Allender  and  Galbato,  members  of  the  Audit  Committee,  are  financial
experts and are independent as that term is used in Item 7(d)(3)(iv) of Schedule 14A under the Exchange Act.

Director Independence — A majority of the directors must meet the criteria for independence established by the Board in accordance with the rules of
the New York Stock Exchange. In determining the independence of a director, the Board must find that a director has no relationship that may interfere with
the  exercise  of  his  or  her  independence  from  management  and  the  Company.  Based  on  these  guidelines  all  directors,  with  the  exception  of  Mr.  Jaehnert,
President  and  CEO,  are  deemed  independent.  All  members  of  the  Audit,  Management  Development  and  Compensation,  and  Corporate  Governance
Committees are deemed independent.

Meetings  of  Non-management  Directors  —  The  non-management  directors  of  the  Board  regularly  meet  alone  without  any  members  of  management
present. The Lead Independent Director, currently Mr. Galbato, is the presiding Director at these sessions. In fiscal 2012, there were 6 executive sessions.
Interested parties can raise concerns to be addressed at these meetings by calling the confidential Brady hotline at 1-800-368-3613.

Audit Committee Members — The Audit Committee, which is a separately-designated standing committee of the Board of Directors, is composed of
Messrs. Richardson (Chairman), Galbato, Goodkind and Allender. Each member of the Audit Committee has been determined by the Board to be independent
under the rules of the SEC and NYSE. The charter for the Audit Committee is available on the Company's corporate website at www.bradycorp.com.

Code of Ethics — For a number of years, the Company has had a code of ethics for its employees. This code of ethics applies to all of the Company's
employees, officers and Directors. The code of ethics can be viewed at the Company's corporate website, www.bradycorp.com, or may be obtained in print by
any person, without charge, by contacting Brady Corporation, Investor Relations, P.O. Box 571, Milwaukee, WI 53201. The Company intends to satisfy the
disclosure  requirements  under  Item  5.05  of  Form  8-K  regarding  an  amendment  to,  or  a  waiver  from,  a  provision  of  its  code  of  ethics  by  placing  such
information on its Internet website.

Corporate Governance Guidelines — Brady's Corporate Governance Principles, as well as the charters for the Audit Committee, Corporate Governance
Committee,  and  Management  Development  and  Compensation  Committee,  are  available  on  the  Company's  Corporate  website,  www.bradycorp.com.
Shareholders may request printed copies of these documents from Brady Corporation, Investor Relations, P.O. Box 571, Milwaukee, WI 53201.

Director Qualifications — Brady's Corporate Governance Committee reviews the individual skills and characteristics of the Directors, as well as the
composition of the Board as a whole. This assessment includes a consideration of independence, diversity, age, skills, expertise, and industry backgrounds in
the context of the needs of the Board and the Company. Although the Company has no policy regarding diversity, the Corporate Governance Committee seeks
a broad range of perspectives and considers both the personal characteristics and experience of Directors and prospective nominees to the Board so that, as a
group, the Board will possess the appropriate talent, skills, and expertise to oversee the Company's businesses.

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SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

Section 16(a) of the Exchange Act requires the Company's directors and executive officers, and persons who own more than ten percent of a registered
class of the Company's equity securities, to file with the SEC initial reports of ownership and reports of changes in ownership of Common Stock and other
equity  securities  of  the  Company.  Executive  officers,  directors  and  greater  than  ten  percent  stockholders  are  required  by  SEC  regulation  to  furnish  the
Company with copies of all Section 16(a) forms they file.

To the Company's knowledge, based solely on a review of the copies of such reports furnished to the Company and written representations that no other
reports were required, during the fiscal year ended July 31, 2012, all Section 16(a) filing requirements applicable to its officers, directors and greater than 10
percent beneficial owners were complied with, other than with respect to the following:

•

  Elizabeth Pungello's Form 4 filing on February 3, 2012, contained three transactions made on January 1, 2012 that were inadvertently reported

late.

Item 11. Executive Compensation

Compensation Discussion and Analysis

Overview

Our  Compensation  Discussion  and  Analysis  focuses  upon  the  Brady  Corporation  total  compensation  philosophy,  the  role  of  the  Management
Development  &  Compensation  Committee  (for  purposes  of  the  Compensation  Discussion  and  Analysis  section,  the  "Committee"),  total  compensation
components,  market  and  peer  group  data,  and  the  approach  used  by  the  Committee  when  determining  each  element  of  the  total  compensation  package
inclusive of base salary, short-term incentives, long-term incentives, benefits, perquisites and employment agreements for our executive officers.

For fiscal 2012, the following executive officers' compensation is disclosed and discussed in this section (the "named executive officers" or "NEOs"):

•

•

•

•

•

  Frank M. Jaehnert, President, Chief Executive Officer and Director

  Thomas J. Felmer, Senior Vice President and Chief Financial Officer

  Allan J. Klotsche, Senior Vice President—Human Resources

  Peter C. Sephton, President—Brady Europe and Vice President, Brady Corporation

  Matthew O. Williamson, President—Brady Americas and Vice President, Brady Corporation

Executive Summary

Our Business

Since  our  founding  in  1914,  we  have  grown  the  company  by  developing  innovative  high-performing  products,  participating  in  growing  markets,
delivering on-time solutions and leveraging our core competencies across our businesses. Our strategy is to be the market leader in each of the geographic
segments we are focused on.

Our passion around market leadership is tempered only by the fact that when we win, we win the right way. Our values have been, and will be, the
cornerstone of everything that we do at Brady. Focus on the Customer, Invest in our People, Embrace Teamwork, Excel at Everything We Do, Be Bold and
Decisive, Protect Our Future and Win the Right Way describe the behaviors that we expect and reward at Brady.

In order to achieve our goals, we recognize it is critical to assemble and maintain a leadership team with the integrity, skills, and dedication needed to
execute our strategic growth plan. We design and use our compensation plans to help us achieve these objectives and align our rewards with the intended
behaviors and outcomes.

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Our Fiscal 2012 Performance and Link to Pay Decisions

Despite  the  headwinds  of  challenging  global  economic  conditions,  we  believe  we  positioned  ourselves  in  2012  for  greater  future  cash  returns  to

stockholders:

•

•

  We continued to generate strong cash flow during fiscal 2012. During fiscal 2012, we generated free cash flow of $120.6 million, which equates

to 112% of net income, exclusive of the impairment charge and restructuring-related expenses.

  Our consistently strong cash flow enabled us to repurchase 1.9 million shares for $49.9 million and pay $38.9 million to our shareholders in the
form of dividends. Recently, we announced an annual dividend rate of $0.76 per share, our 27th consecutive year of annual dividend increases,
and announced an additional two million share repurchase program. We have 2.1 million shares authorized and available for repurchase as of the
date of the new share repurchase program. Returning funds to our shareholders will continue to be an important use of our capital.

Challenging Fiscal 2012 Resulted in Below Target Cash Bonuses and No Performance-Based Stock Option or Restricted Stock Vesting for NEOs

Our fiscal 2012 results, summarized below, reflect among other things the uncertainties surrounding the European economy, compressed margins in the

mobile handset industry, and the depreciation of certain foreign currencies versus the U.S. dollar:

•

•

•

  On a GAAP basis, we incurred a fiscal 2012 net loss of $17.9 million. Net income, excluding the non-cash Asia goodwill impairment charge and

restructuring charges, was down 1.3% to $107.3 million in fiscal 2012.

  Our sales for the full year were $1,324.3 million, down 1.1% from fiscal 2011. Organic sales were down 0.4%, the net impact of acquisitions and

divestitures added 0.3% to sales, and foreign currency translation decreased sales by 1.0%.

  During fiscal 2012, our gross margin was 48.0% of sales compared with 49.0% in fiscal 2011, and SG&A decreased to 32.5% of sales in fiscal

2012 from 33.0% of sales in fiscal 2011.

With the exception of our President and Chief Executive Officer, Mr. Jaehnert, base salaries for the other four NEOs increased two percent (2%) over
fiscal 2011 levels. Mr. Jaehnert did not receive an increase in his base salary for fiscal 2012. No other changes were made to the target levels of annual cash
incentive compensation or annual equity award values given to any of the NEOs for fiscal 2012 relative to fiscal 2011.

Net income and corporate sales growth financial metrics served as performance objectives under our fiscal 2012 bonus plan. Since we did not achieve
the threshold level of performance relative to objectives, our NEOs did not receive the portions of bonus related to these metrics for fiscal 2012. Likewise, the
regional sales and income from operations goals for the Europe, Middle East and Africa region were not achieved; therefore no bonus for components relative
to this region was earned by Mr. Sephton. The achievement of the regional sales and income from operations goals for the Americas were above the threshold
levels required for a bonus payment, but below the level required for a target level bonus payment. Accordingly, Mr. Williamson received a bonus payment
equal to 33 percent (33%) of his target.

Finally, the earning per share goal established by the Committee for the 2008 award of performance-based restricted stock was not achieved; therefore,
none  of  the  shares  have  vested.  The  NEOs  have  an  additional  opportunity  for  these  awards  to  vest  through  earnings  per  share  growth  for  the  fiscal  years
ending July 31, 2013, or July 31, 2014 and a service vesting requirement through July 31, 2014.

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Stockholders Approve 2012 Omnibus Incentive Stock Plan

By unanimous written consent effective September 26, 2011, the holders of the Company's Class B Common Stock approved the Brady Corporation
2012  Omnibus  Incentive  Stock  Plan  (the  "2012  Omnibus  Plan").  Under  the  terms  of  the  2012  Omnibus  Plan,  pursuant  to  which  5,500,000  shares  of  the
Company's Class A Common Stock have been authorized for issuance, the Company may grant unrestricted stock, nonqualified stock options, incentive stock
options, shares of restricted stock and restricted stock units to eligible employees and Directors of the Company and its affiliates. The 2012 Omnibus Plan,
which became effective upon shareholder approval, provides that no further grants will be made under the Company's 2010 Omnibus Incentive Stock Plan
after December 31, 2011.

Executive Compensation Practices

As  part  of  the  Company's  pay  for  performance  philosophy,  the  Company's  compensation  program  includes  several  features  that  maintain  alignment

with shareholders:

Emphasis on Variable Compensation

Ownership Requirements

Clawback Provisions

Performance Thresholds and Caps

Securities Trading Policy

Annual Risk Reviews

Over 70% of the named executive officers' possible compensation is tied to Company performance which the
Company believes drives shareholder value.
The chief executive officer is required to own at least 100,000 shares of stock in the Company and all other
named executive officers are required to hold at least 30,000 shares of stock.
Upon review of the Committee, the Company is in the process of establishing recoupment policies in the event
of financial fraud and/or material inaccuracies for named executive officers.
Generally,  100%  of  annual  cash  and  more  than  50%  of  annual  equity  incentive  programs  require  the
achievement  of  performance  goals  in  order  to  result  in  any  payment.  In  addition,  the  annual  cash  incentive
plan has a maximum payment cap.
We  prohibit  executive  officers  from  trading  during  certain  periods  at  the  end  of  each  quarter  until  after  we
disclose our financial and operating results. We may impose additional restricted trading periods at any time if
we  believe  trading  by  executives  would  not  be  appropriate  because  of  developments  that  are,  or  could  be,
material.
The Company conducts an annual risk review and presents findings and suggested risk mitigation actions to
both the Audit and Management Development and Compensation Committees.

The Company's compensation programs also maintain alignment with shareholders by not including certain features:

No Excessive Change in Control Severance

For the chief executive officer, the maximum cash benefit is equal to 3x salary and the average bonus payment
received  in  the  three  years  immediately  prior  to  the  date  the  change  of  control  occurs.  For  all  other  named
executive officers, the maximum cash benefit is equal to 2x salary and the average bonus payment received in
the three years immediately prior to the date the change of control occurs.

No Employment Agreements
No Reloads, Repricing, or Options Issued at

a Discount

   The Company does not maintain any employment agreements with its executives.

Options issued are not repriced, replaced, or regranted through cancellation or by lowering the option price of
a previously granted option.

Compensation Philosophy and Objectives

We seek to align the interests of our executives with those of our investors by evaluating performance on the basis of key financial measurements which

we believe closely correlate to long-term shareholder value. To this end, we have structured our compensation program around the following principles:

•

•

•

  Provide a competitive total compensation package targeted at the median of our compensation peers;

  Incentivize long-term shareholder value creation by encouraging behaviors which facilitate long-term success without undue risk taking; and

  Reinforce top-tier company performance through a merit-based, pay-for-performance culture that is aligned with our Company values.

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Determining Compensation

Management Development and Compensation Committee's Role

The Management Development and Compensation Committee of the Board of Directors is responsible for monitoring and approving the compensation
of  the  Company's  named  executive  officers.  The  Committee  approves  compensation  and  benefit  policies  and  strategies;  approves  corporate  goals  and
objectives relative to the chief executive officer and other executive officer compensation; oversees the development process and reviews development plans
of  key  executives;  reviews  compensation-related  risk;  administers  our  equity  incentive  plans  including  compliance  with  executive  share  ownership
requirements; approves all severance policies; and consults with management regarding employee compensation generally. With respect to executive officers,
at  the  beginning  of  each  year,  the  Committee  sets  base  salaries,  approves  the  cash  and  equity  incentive  awards,  and  establishes  the  objective  performance
targets to be achieved for the year.

Consultants' Role

The Committee has historically utilized the services of an independent executive compensation consulting firm, Pearl Meyer, to assist with the review
and evaluation of compensation levels and policies on a bi-annual basis. Their expertise may also be utilized in modifying any existing or proposing any new
compensation arrangements. The Committee last met with Pearl Meyer in fiscal 2011.

Management's Role

Our Chief Executive Officer makes recommendations to the Committee concerning compensation for each named executive officer other than himself.
The  Committee  takes  these  recommendations,  along  with  the  results  of  the  Company  during  the  fiscal  year,  and  the  level  of  responsibility,  demonstrated
leadership capability and the external value of their experience as estimated with market data into consideration when approving compensation changes. Our
chief  executive  officer  does  not  attend  the  portion  of  any  committee  meeting  during  which  the  committee  discusses  matters  related  specifically  to  his
compensation. In addition, in setting compensation for our executive officers, the Committee considers the results of our annual performance reviews which,
for our chief executive officer, includes feedback from his direct reports and a self-appraisal.

Tally Sheets

The Committee reviews executive officer compensation tally sheets each year. These summaries set forth the dollar amount of all components of each
named executive officer's compensation, including base salary, annual target and actual cash incentive compensation, annual equity incentive compensation,
value of outstanding equity, stock option exercises during the year, value of Brady's contribution to retirement plans, value of company-provided health and
welfare  benefits  and  taxes.  Reviewing  this  information  allows  the  Committee  to  see  what  an  executive  officer's  total  compensation  is  and  how  a  potential
change to an element of our compensation program would affect an executive officer's overall compensation.

Components of Compensation

Our  total  compensation  program  includes  five  components:  base  salary,  annual  cash  incentives,  long-term  equity  incentives,  employee  benefits  and
perquisites. Each component serves a particular purpose and, therefore, each is considered independent of the other components, although all five components
combine to provide a holistic total compensation approach. We use these components of compensation to attract, retain, motivate, develop and reward our
executives.

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The base salary, annual cash and long-term equity incentive components are determined through a pay-for-performance approach, targeted at market
median  for  the  achievement  of  performance  goals  with  an  opportunity  for  upper  quartile  pay  when  top-tier  performance  is  achieved.  The  following  table
describes the purpose of each performance-based component and how that component is related to our pay-for-performance approach:

Compensation
Component
Base salary

Annual 

cash 

incentive

awards

Annual  Equity  Incentive
Time-based
and

Awards: 
Stock  Options 
Performance-based
Stock Options

Purpose of Compensation
Component
A fixed level of income security used to attract
and  retain  employees  by  compensating  them
for the primary functions and responsibilities of
the position.
To  attract, 
reward
employees  for  achieving  or  exceeding  annual
performance  goals  at  company  and  regional
levels.
To  attract,  retain,  motivate  and  reward  top
talent  for  the  successful  creation  of  long-term
stockholder value.

retain,  motivate  and 

Compensation Component in Relation
to Performance
The  base  salary  increase  an  employee  receives  depends  upon  the  employee's
individual performance, and the employee's displayed skills and competencies.

Financial performance determines the actual amount of the executive's annual cash
incentive  award.  Award  amounts  are  "self-funded"  because  they  are  included  in
the financial performance results when determining actual financial performance.

Market  competitive  grant  levels  are  used  to  determine  the  amount  of  equity
granted  to  each  executive,  established  within  an  equity  grant  budget.  All  of  the
equity  granted  is  subject  to  Company  performance.  Stock  options  are  inherently
performance-based  in  that  the  stock  price  must  increase  over  time  to  provide
compensation value to the executive. Additional performance criteria are added to
the performance-based stock options to further align our executive's interests with
those of our shareholders.

Establishing Our Total Compensation Component Levels

In addition to the nationally recognized compensation surveys, the Committee has historically used peer group data for similar positions nationally to
test  the  reasonableness  and  competitiveness  of  several  components  of  compensation,  including  base  salaries,  annual  cash  incentives,  and  long-term  equity
incentives  by  position.  A  total  compensation  benchmarking  analysis  of  peer  companies  selected  on  the  basis  of  revenue  size,  industry  and  financial
performance relative to the S&P 600 was conducted by Pearl Meyer for fiscal 2011. A repeat study was not performed for fiscal 2012; however, no material
changes were made to the levels of executive compensation. The peer group used for the fiscal 2011 analysis included the following companies:

A.O. Smith Corporation
Actuant Corporation
Ameron International Corporation
AMETEK, Inc.
Bio-Rad Laboratories, Inc.
Cubic Corporation
Curtiss-Wright Corporation
Dentsply International Inc.
Donaldson Company, Inc.
Garmin Ltd.

Brady's 2011-2012 Peer Group

   Graco Inc.
   Greif, Inc.
   Herman Miller Inc.
   Hexcel Corporation
   HNI Corporation
   IDEX Corporation
   Lincoln Electric Holdings Inc.
   Matthews International Corporation
   MetroPCS Communications Inc.
   Mine Safety Appliances Company

   MSC Industrial Direct Company, Inc.
   Plexus Corporation
   Rayonier Inc.
   Regal Beloit Corporation
   Snap-On Inc.
   Temple Inland Inc.
   Thomas & Betts Corporation
   Toro Corporation
   Tupperware Brands Corporation
   Warnaco Group Inc.

Based on our last analysis, the base salaries of our named executive officers were at the 50th percentile of our peers, and target total compensation of
our named executive officers was generally above the 50th percentile of our peers, although certain of the named executive officers were above and others
were below such mark.

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Fiscal 2012 Named Executive Officer Compensation

Base Salaries

Mr. Jaehnert recommended and the Committee agreed to provide a two percent (2%) increase in salary for each of the named executive officers for
fiscal 2012, an increase aligned with the fiscal year budget. Additionally, Mr. Jaehnert requested and the Committee accepted his request to forgo an increase
to his annual salary in light of economic conditions and a reduced merit budget for all employees for fiscal 2012.

Named Executive Officer
Frank M. Jaehnert
Thomas J. Felmer
Allan J. Klotsche
Peter C. Sephton
Matthew O. Williamson

Fiscal 2011

Fiscal 2012

Percentage Increase

Effective Date

   $
   $
   $
   $
   $

800,000      $
370,000      $
315,000      $
354,202      $
365,000      $

800,000       
377,500       
321,500       
361,270       
372,500       

0.0% 
2.0% 
2.1% 
2.0% 
2.1% 

11/01/2011  
11/01/2011  
11/01/2011  
11/01/2011  
11/01/2011  

Note: The salary detail in the table above reflects the annualized 12-month salary for each executive. The salaries in the Summary Compensation Table reflect
fiscal year compensation earned including three (3) months at fiscal 2011 rates and nine (9) months at fiscal 2012 rates.

Annual Cash Incentive Awards

Effective  September  1,  2011,  the  holders  of  the  Company's  Class  B  Common  Stock  approved  an  amendment  to  the  Brady  Corporation  Incentive
Compensation  Plan  for  Elected  Corporate  Officers  increasing  the  annual  limitation  on  bonus  awards  granted  to  any  participant  under  such  plan  from  $1.5
million to $2.0 million. In addition, the holders of the Company's Class B Common Stock approved the Brady Corporation Incentive Compensation Plan for
Senior Executives, which replaced the prior plan beginning with fiscal 2012 awards.

All named executive officers participate in an annual cash incentive plan, which is based on fiscal year financial results. For fiscal 2012, the Company
placed  greater  emphasis  on  core  sales  growth  than  in  prior  fiscal  years.  As  a  result,  the  corporate  and  regional  bonus  plans  were  modified  to  increase  the
weight of the core sales component, remove working capital improvement as a component of the plan and replace earnings per share growth with net income
growth. Set forth below is a description of the fiscal 2012 terms:

•

•

•

  Core  Sales  Growth:  Core  sales  are  defined  as  total  sales  adjusted  for:  foreign  currency  exchanges;  acquisitions  and  divestitures  in  the  last  12
months. Core sales are also known as "organic sales" and "base sales." Regional and total company core sales growth is reported quarterly and
annually in the Company's 10-Q and 10-K SEC filings.

  Net Income Growth: Net income is defined as SEC reported net income. Net income growth is reported net income at actual exchange rates for
the current year compared to reported net income for the prior year. Net income is reported quarterly and annually in the Company's 10-Q and
10-K SEC filings.

  Income from Operations (IFO) before R&D Growth: Total Company and regional IFO is defined as total company sales less cost of goods sold,
selling and group leadership expenses. IFO growth excludes currency translation. IFO for the prior year and the current year is restated at the
current budgeted exchange rates for the growth calculation.

Messrs. Jaehnert, Felmer and Klotsche

The cash incentive payments to Messrs. Jaehnert, Felmer and Klotsche for fiscal 2012 were based on core sales growth and net income growth. We use
core sales growth because we believe that the long-term value of our enterprise depends on our ability to grow revenue without regard for acquisitions and we
use net income growth to focus on effectively managing our costs while growing our revenue. For 2012, we set the target core sales growth performance goal
at five percent (5%) and the target net income growth goal at 10 percent (10%). We increased the weight given to core sales growth from 10 percent (10%) in
fiscal 2011 to 30 percent (30%) in fiscal 2012 while reallocating the remaining 70 percent (70%) to net income growth from earnings per share and working
capital improvement.

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For fiscal 2012, the threshold, target, maximum and actual amounts for Messrs. Jaehnert, Felmer, and Klotsche were as follows:

Performance Measure (weighting)
Net Income Growth (70%)
Core Sales Growth (30%)

Award as a Percentage of Base Salary

F. Jaehnert
T. Felmer
A. Klotsche

Messrs. Sephton and Williamson

Threshold

  Target

0% 
0% 

0% 
0% 
0% 

10% 
5% 

100% 
70% 
70% 

Maximum
30% or more
12.5% or more

200%
140%
140%

Actual
(% of Salary)

Actual
($)

0% 
0% 
0% 

  $
  $
  $

0  
0  
0  

The cash incentive payment to Messrs. Sephton and Williamson for fiscal 2012 was based on achievement of core sales growth, net income growth and
Income from Operations (IFO) before R&D growth. We use IFO before R&D growth because we believe it aligns Messrs. Sephton and Williamson to the
management  of  sales  and  expenses  directly  within  their  control  as  the  President  of  Brady  Europe  and  Brady  Americas,  respectively.  Similar  to  the  other
named  executive  officers,  the  company-wide  performance  measures  for  Messrs.  Sephton  and  Williamson  focused  on  driving  greater  Company  core  sales
growth  and  overall  profitability.  Mr.  Sephton  did  not  earn  a  bonus  payout  for  fiscal  2012  because  the  Europe  operating  segment  did  not  achieve  the  IFO
before R&D and core sales growth thresholds set for the region. Mr. Williamson earned a bonus payout for fiscal 2012 relative to the achievement of the
Americas  operating  segment  achieved  regional  IFO  before  R&D  and  core  sales  growth  of  3.5%  and  9.3%,  respectively.  Neither  Messrs.  Sephton  nor
Williamson received a bonus payout for the portion based upon the achievement of net income because the Company did not achieve the threshold level of net
income for the year. For 2012, the threshold, target, maximum and actual amounts for Messrs. Sephton and Williamson were as follows:

Performance Measure (weighting)
Net Income Growth (40%)
Core Sales Growth (30%)
IFO before R&D Growth (30%)

Award as a Percentage of Base Salary

P. Sephton
M. Williamson

   Threshold  

  Target

0% 
0% 
0% 

0% 
0% 

10% 
5% 
10% 

70% 
70% 

Maximum
30% or more
12.5% or more
30% or more

140%
140%

Actual
(% of Salary)

Actual
($)

0% 
33.0% 

  $
  $

0  
122,148  

The  target  annual  cash  incentive  award  that  would  be  payable  to  each  executive  officer  is  calculated  as  a  percentage  of  the  officer's  eligible

compensation defined as base salary in effect during the fiscal year, pro-rated to reflect base salary adjustments throughout the fiscal year.

For fiscal 2012, the Management Development and Compensation Committee reviewed the impact of impairment charges on the payout of bonuses and
determined that fiscal 2012 impairment charges would be counted against the net income results used to calculate bonus payouts. In general, the Committee
regularly reviews and makes decisions on the impact of unusual events on a case-by-case basis and continually evaluates compensation policies and practices
in light of ongoing developments and best practices in the area of incentive compensation.

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Long-Term Equity Incentive Awards

The Company utilizes a combination of performance-based stock options, time-based stock options and performance-based restricted shares to attract,
retain,  and  motivate  key  employees  who  directly  impact  the  long-term  performance  of  the  Company.  A  combination  of  performance-based  stock  options,
time-based stock options and performance-based restricted shares is utilized to provide a balance between annual Company performance and the generation of
long-term  shareholder  value.  Equity-based  awards  are  influenced  by  Brady's  stock  price,  which  directly  affects  the  amount  of  compensation  the  executive
receives upon exercising any options.

The  size  and  type  of  equity  awards  for  executives  other  than  the  chief  executive  officer  are  determined  by  the  Management  Development  and
Compensation Committee with input from the chief executive officer. With regard to the award size given to the chief executive officer, the Committee uses
its discretion in combination with market competitive information obtained periodically from its outside consultant. For fiscal 2012, the Committee reviewed
the Black-Scholes valuations of historical grants and the estimated value of the proposed grants, then determined the 2012 grant sizes would be consistent
with the award sizes granted in fiscal 2011.

By unanimous written consent effective September 26, 2011, the holders of the Company's Class B Common Stock approved the Brady Corporation
2012  Omnibus  Incentive  Stock  Plan  (the  "2012  Omnibus  Plan").  Under  the  terms  of  the  2012  Omnibus  Plan,  pursuant  to  which  5,500,000  shares  of  the
Company's Class A Common Stock have been authorized for issuance, the Company may grant unrestricted stock, nonqualified stock options, incentive stock
options, shares of restricted stock and restricted stock units to eligible employees and Directors of the Company and its affiliates. The 2012 Omnibus Plan,
which became effective upon shareholder approval, provides that no further grants will be made under the Company's 2010 Omnibus Incentive Stock Plan
after December 31, 2011.

Performance-based Stock Options: Although stock options are inherently performance-based in that options have no value unless the stock price increases,
the Committee believes that using additional performance criteria for vesting of stock options can serve as an additional motivator for executives to further
drive company performance. Performance-based stock options were granted in fiscal 2012 with two vesting criteria based upon year-over-year diluted EPS
growth and an additional opportunity to vest over a two- or three-year period if the compound annual growth rate exceeds the annual target.

Time-based Stock Options: Time-based stock option grants in fiscal 2012 were reviewed and approved by the Committee on September 7, 2011, with an
effective grant date of September 30, 2011. The grant price was the fair market value of the stock on the grant date, which was calculated as the average of the
high and low stock price on that date. The time-based stock options generally vest one-third each year for the first three years and have a ten-year life. 

Performance-based  Restricted  Stock:  Periodically,  the  Company  issues  restricted  stock  grants  to  key  executives  as  an  element  of  their  overall
compensation. In January 2008, the Management Development and Compensation Committee approved the issuance of performance-based restricted stock
awards to six of Brady's senior executives. A total of 210,000 restricted shares were issued and included both a performance vesting requirement (earnings per
share) and a service vesting requirement (five years). In addition to the original vesting criteria, the restricted stock awards were amended effective July 20,
2011, to include an additional vesting opportunity based upon earnings per share growth for the fiscal years ending July 31, 2013 or July 31, 2014, and a
service vesting requirement through July 31, 2014.

Based upon input from an external compensation consultant and the Committee's desire to provide an incentive for retention and improved Company
performance,  effective  August  2,  2010,  a  grant  of  100,000  shares  of  performance-based  restricted  stock  was  issued  to  Mr.  Jaehnert.  This  grant  of
performance-based restricted stock included both a performance vesting requirement based upon earnings per share growth and a service vesting requirement
prorated at July 31, 2013, July 31, 2014 and July 31, 2015.

As of July 31, 2012, none of the performance-based restricted stock awards have vested.

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Named Officers
F. Jaehnert
T. Felmer
A. Klotsche
P. Sephton
M. Williamson

Fiscal 2012 Annual Equity Grants

Grant Date
Fair Value

Number of Performance-Based
Stock Options

Number of Time-Based
Stock Options

   $
   $
   $
   $
   $

2,087,000       
756,000       
662,300       
662,300       
662,300       

130,000       
45,000       
40,000       
40,000       
40,000       

90,000  
30,000  
30,000  
30,000  
30,000  

Other Elements of Compensation

Health and Welfare Benefits: We provide subsidized health and welfare benefits which include medical, dental, life and accidental death or dismemberment
insurance, disability insurance and paid time off. Executive officers are entitled to participate in our health and welfare plans on generally the same terms and
conditions as other employees, subject to limitations under applicable law. In addition, the Company provides employer-paid long-term care insurance and
maintains a supplemental executive disability policy for executives. The supplemental disability policy provides for Group Long Term Disability insurance
(LTD) of up to 60% of pre-tax base salary and bonus, up to a monthly maximum benefit of $25,000. Brady Corporation pays the premiums for these benefits;
therefore, these benefits are taxable to the executive.

Retirement  Benefits:  Brady  employees  (including  named  executive  officers)  in  the  United  States  and  certain  expatriate  employees  working  for  its
international subsidiaries are eligible to participate in the Brady Corporation Matched 401(k) Plan (the "Employee 401(k) Plan"). In addition, named executive
officers  in  the  United  States  and  employees  at  many  of  our  United  States  locations  are  also  eligible  to  participate  in  the  Brady  Corporation's  Funded
Retirement Plan ("Funded Retirement Plan").

Under the Funded Retirement Plan, the Company contributes 4% of the eligible earnings of each employee covered by the Funded Retirement Plan. In
addition,  participants  may  elect  to  have  their  annual  pay  reduced  by  up  to  5%  and  have  the  amount  of  this  reduction  contributed  to  their  401(k)  Plan  and
matched by an additional 4% contribution by the Company. Participants may also elect to have up to another 45% of their eligible earnings contributed to the
Employee 401(k) Plan (without an additional matching contribution by the Company). The assets of the Employee 401(k) Plan and Funded Retirement Plan
credited to each participant are invested by the trustee of the Plans as directed by each plan participant in a variety of investment funds as permitted by the
Employee 401(k) Plan and the Funded Retirement Plan.

Due to the IRS income limitations for participating in the Employee 401(k) Plan and the Funded Retirement Plan, the named executive officers are
eligible to participate in the Brady Restoration Plan, which is a non-qualified deferred compensation plan that allows an equivalent benefit to the Employee
401(k) Plan and the Funded Retirement Plan for their income above the IRS participation limits.

Benefits  are  generally  payable  upon  the  death,  disability,  or  retirement  of  the  participant,  or  upon  termination  of  employment  before  retirement,
although benefits may be withdrawn from the employee 401(k) Plan and paid to the participant if required for certain emergencies. Under certain specified
circumstances,  the  employee  401(k)  Plan  allows  loans  to  be  drawn  on  a  participant's  account.  The  participant  is  immediately  fully  vested  with  respect  to
employee contributions; all other contributions become fully vested over a two-year period of continuous service for the employee 401(k) Plan and after six
years of continuous service for the Funded Retirement Plan.

Deferred  Compensation  Arrangements:  During  fiscal  2002,  the  Company  adopted  the  Brady  Corporation  Executive  Deferred  Compensation  Plan
("Executive Deferred Compensation Plan"), under which executive officers, corporate staff officers and certain key management employees of the Company
are permitted to defer portions of their salary and bonus into a plan account, the value of which is measured by the fair value of the underlying investments.
The assets of the Executive Deferred Compensation Plan are held in a Rabbi Trust and are invested by the trustee as directed by the participant in several
investment funds as permitted by the Executive Deferred Compensation Plan. The investment funds available in the Executive Deferred Compensation Plan
include Brady Corporation Class A Nonvoting Common Stock and various mutual funds that are provided in the Employee 401(k) Plan. On May 1, 2006, the
plan  was  amended  to  require  that  deferrals  into  the  Company's  Class  A  Nonvoting  Common  Stock  must  remain  in  the  Company's  Class  A  Nonvoting
Common Stock and be distributed in shares of the Company's Class A Nonvoting Common Stock.

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At  least  one  year  prior  to  termination  of  employment,  the  executive  must  elect  whether  to  receive  their  account  balance  following  termination  of
employment in a single lump sum payment or by means of distribution under an Annual Installment Method. If the executive does not submit an election form
or has not submitted one timely, then payment shall be made each year for a period of ten years. The first payment must be one-tenth of the balance held; the
second one-ninth; and so on, with the balance held in the Rabbi Trust reduced by each payment. Distributions of the Company Class A Nonvoting Common
Stock are made in-kind; distributions of other assets are in cash.

Effective January 1, 2008, the Executive Deferred Compensation Plan was amended and restated to comply with the provisions of Section 409A of the
Internal Revenue Code. Amounts deferred prior to January 1, 2005 (which were fully vested under the terms of the plan), including past and future earnings
credited thereon, will remain subject to the terms in place prior to January 1, 2005.

Perquisites: Brady provides the named executive officers with the following perquisites that are not available to other non-executive employees:

•

•

•

•

Annual allowance for financial and tax planning

Company car

Long-term care insurance

Personal liability insurance

Stock Ownership Guidelines

We  believe  that  the  interests  of  shareholders  and  executives  become  aligned  when  executives  become  shareholders  in  possession  of  a  meaningful
amount  of  Company  stock.  Furthermore,  this  stock  ownership  encourages  positive  performance  behaviors  and  discourages  executive  officers  from  taking
undue risk. In order to encourage our executive officers and directors to acquire and retain ownership of a significant number of shares of the Company's
stock, stock ownership guidelines have been established.

The Board of Directors has established the following stock ownership guidelines for our named executive officers:

F. Jaehnert
T. Felmer
A. Klotsche
P. Sephton
M. Williamson

100,000 shares  
30,000 shares  
30,000 shares  
30,000 shares  
30,000 shares  

The stock ownership guideline for each director is 5,000 shares of Company stock.

Mr. Jaehnert met and retained his respective ownership levels prior to fiscal 2012. Named executive officers other than Mr. Jaehnert have until fiscal
year 2013 to achieve their respective ownership levels. If an executive does not meet the above ownership level or certain interim levels, the Committee may
direct that the executive's after-tax payout on any incentive plans will be in Class A Nonvoting Common Stock to bring the executive up to the required level.
The Committee reviews the actual stock ownership levels of each of the named executive officers on an annual basis to ensure the guidelines are met.

For  purposes  of  determining  whether  an  executive  meets  the  required  ownership  level,  Company  stock  owned  outright,  Company  stock  held  in  the
Executive Deferred Compensation Plan and Company stock owned in the Employee 401(k) Plan or pension plan is included. In addition, 20% of any vested
stock options that are "in the money" are included.

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Employment and Change of Control Agreements

The Company does not have employment agreements with our executives. The Board of Directors of Brady Corporation approved change of control
agreements for certain executive officers of the Company, including all the named executive officers. The agreements applicable to all of the named executive
officers  other  than  Mr.  Jaehnert  provide  a  payment  of  an  amount  equal  to  two  times  their  annual  base  salary  and  two  times  the  average  bonus  payment
received in the three years immediately prior to the date the change of control occurs in the event of termination or resignation upon a change of control. The
agreements  also  provide  for  reimbursement  of  any  excise  taxes  imposed  and  up  to  $25,000  of  attorney  fees  to  enforce  the  executive's  rights  under  the
agreement. Payments under the agreement will be spread over two years.

In May 2003, the Board approved a Change of Control Agreement for Mr. Jaehnert, which was subsequently amended and restated in December 2008
to comply with Internal Revenue Code Section 409A. The agreement applicable to Mr. Jaehnert provides a payment of an amount equal to three times his
annual base salary and three times the average bonus payment received in the three years immediately prior to the date the change of control occurs in the
event of termination or resignation upon a change of control. The agreement will also reimburse a maximum of $25,000 of legal fees incurred by Mr. Jaehnert
in order to enforce the change of control agreement, in which he prevails. Payments under the agreement will be spread over three years.

Compliance with Tax Regulations Regarding Executive Compensation

Section 162(m) of the Internal Revenue Code, added by the Omnibus Budget Reconciliation Act of 1993, generally disallows a tax deduction to public
companies for compensation over $1 million paid to the Company's chief executive officer or the other named executive officers. Qualifying performance-
based compensation will not be subject to the deduction limit if certain requirements are met. The Company's executive compensation program, as currently
constructed,  is  not  likely  to  generate  significant  nondeductible  compensation  in  excess  of  these  limits.  The  Management  Development  and  Compensation
Committee  will  continue  to  review  these  tax  regulations  as  they  apply  to  the  Company's  executive  compensation  program.  It  is  the  Committee's  intent  to
preserve the deductibility of executive compensation to the extent reasonably practicable and to the extent consistent with its other compensation objectives.

Management Development and Compensation Committee Interlocks and Insider Participation

During fiscal 2012, the Board's Management Development and Compensation Committee was composed of board members Balkema, Galbato, Harris
and  Pungello.  None  of  these  persons  has  at  any  time  been  an  employee  of  the  Company  or  any  of  its  subsidiaries.  There  are  no  relationships  among  the
Company's executive officers, members of the Management Development and Compensation Committee or entities whose executives serve on the Board that
require disclosure under applicable SEC regulations.

Management Development and Compensation Committee Report

The Management Development & Compensation Committee has reviewed and discussed the Compensation Discussion and Analysis with management;
and  based  on  the  review  and  discussions,  the  Management  Development  &  Compensation  Committee  recommended  to  the  Board  of  Directors  that  the
Compensation Discussion and Analysis be included in the Company's annual report on Form 10-K.

Gary Balkema, Chairman
Chan Galbato
Frank Harris
Elizabeth P. Pungello

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Compensation Policies and Practices

The  Company's  compensation  policies  for  executive  officers  and  all  other  employees  are  designed  to  avoid  incentives  to  create  undue  risks  to  the
Company.  The  Company's  compensation  programs  are  weighted  towards  offering  long-term  incentives  that  reward  sustainable  performance;  do  not  offer
significant  short-term  incentives  that  might  drive  high-risk  investments  at  the  expense  of  the  long-term  Company  value;  and  are  set  at  reasonable  and
sustainable  levels,  as  determined  by  a  review  of  the  Company's  economic  position,  as  well  as  the  compensation  offered  by  comparable  companies.  The
Company's  compensation  policies  and  practices  were  evaluated  to  ensure  that  they  do  not  foster  risk  taking  above  the  level  of  risk  associated  with  the
Company's  business  model.  The  Company  has  also  reviewed  its  compensation  policies  and  practices  and  determined  they  will  not  create  risk  that  is
reasonably likely to have a material adverse effect on the Company.

Summary Compensation Table

The following table sets forth compensation awarded to, earned by, or paid to the named executive officers, who served as executive officers during the
fiscal  year  ended  July  31,  2012,  for  services  rendered  to  the  Company  and  its  subsidiaries  during  the  fiscal  years  ended  July  31,  2012,  July  31,  2011  and
July 31, 2010.

Name And Principal Position
F.M. Jaehnert
President & Chief Executive Officer

T.J. Felmer
Senior Vice President & Chief Financial Officer

A.J. Klotsche
Senior Vice President — Human Resources

P.C. Sephton (5)
President — Brady EMEA

M.O. Williamson
President — Brady Americas

Fiscal
Year     

Salary
($)

    2012      800,000     
    2011      793,269     
    2010      768,269     
    2012      375,481     
    2011      363,285     
    2010      339,659     
    2012      319,750     
    2011      311,002     
    2010      297,417     
    2012      361,244     
    2011      356,818     
    2010      334,827     
    2012      370,481     
    2011      360,071     
    2010      343,244     

Restricted
Stock  Awards
($)(1)

Option
Awards
($)(2)

Non-Equity
Incentive Plan
Compensation
($)(3)

All Other
Compensation
($)(4)

Total
($)

—        2,086,727     
2,803,500      2,470,157     
—        1,868,047     
755,909     
—       
914,386     
(22,050)    
833,224     
—       
662,218     
—       
790,878     
(22,050)    
833,224     
—       
662,218     
—       
790,878     
(22,050)    
833,224     
—       
662,218     
—       
790,878     
(22,050)    
833,224     
—       

—       
1,632,548     
1,193,891     
—       
523,349     
369,481     
—       
348,353     
359,027     
—       
341,190     
188,441     
122,148     
462,461     
234,505     

254,136      3,140,863  
223,329      7,922,803  
127,590      3,957,797  
105,811      1,237,200  
93,163      1,872,133  
65,242      1,607,606  
77,358      1,059,326  
77,148      1,505,331  
51,275      1,540,943  
109,486      1,132,948  
106,249      1,573,084  
133,170      1,489,662  
92,492      1,247,339  
73,093      1,664,453  
53,695      1,464,668  

(1)

(2)

Represents the grant date fair value computed in accordance with accounting guidance for equity grants made or modified in the applicable year for
restricted stock awards. The grant date fair value is calculated based on the number of shares of Common Stock underlying the restricted stock awards,
times  the  average  of  the  high  and  low  trade  prices  of  Brady  Common  Stock  on  the  date  of  grant.  The  actual  value  of  a  restricted  stock  award  will
depend on the market value of the Company's Common Stock on the date the stock is sold. The restricted stock award granted on January 8, 2008, was
amended effective July 20, 2011, so that the shares will vest upon meeting a performance vesting requirement based upon earnings per share growth at
either July 31, 2013 or July 31, 2014, provided that the senior executives remain employed through July 31, 2014. The reduction in the incremental fair
value of the restricted share grant as of the modification date is included in the table above.

Effective  August  2,  2010,  a  grant  of  100,000  shares  of  performance-based  restricted  stock  was  issued  to  Mr.  Jaehnert,  which  included  both  a
performance vesting requirement based upon earnings per share growth and a service vesting requirement prorated at July 31, 2013, July 31, 2014 and
July 31, 2015.

Represents the grant date fair value computed in accordance with accounting guidance for equity grants made or modified in the applicable year for
performance-based and time-based stock options. The assumptions used to determine the value of the awards, including the use of the Black-Scholes
method of valuation by the Company, are discussed in Note 1 of the Notes to Consolidated Financial Statements of the Company contained in Item 8 of
this Form 10-K, for the fiscal year ended July 31, 2012. The actual value, if any, which an option holder will realize upon the exercise of an option will
depend on the excess of the market value of the Company's Common Stock over the exercise price on the date the option is exercised, which cannot be
forecasted with any accuracy.

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(3)

(4)

Reflects incentive plan compensation earned during the listed fiscal years, which was paid during the next fiscal year.

The  amounts  in  this  column  for  Messrs.  Jaehnert,  Felmer,  Klotsche,  Sephton,  and  Williamson  include:  matching  contributions  to  the  Company's
Matched 401(k) Plan, Funded Retirement Plan and Restoration Plan, the costs of group term life insurance for each named executive officer, use of a
Company car and associated expenses, the cost of long-term care insurance, the cost of personal liability insurance, the cost of disability insurance and
other perquisites. The perquisites may include an annual allowance for financial and tax planning and the cost of an annual physical health exam. The
amounts in this column for Mr. Sephton include: contributions for the Brady U.K. Pension Plan, the cost of group term life insurance, vehicle allowance
and associated expenses and other perquisites as listed above.

Name
F.M. Jaehnert

T.J. Felmer

A.J. Klotsche

P.C. Sephton(4)

M. O. Williamson

Retirement
Plan
Contributions
($)
195,835       
158,281       
61,923       
72,759       
57,931       
27,157       
53,747       
53,191       
23,910       
57,231       
57,091       
85,162       
67,001       
47,059       
27,648       

Fiscal
Year  
     2012       
     2011       
     2010       
     2012       
     2011       
     2010       
     2012       
     2011       
     2010       
     2012       
     2011       
     2010       
     2012       
     2011       
     2010       

Group Term
Life
Insurance
($)

2,925       
2,740       
3,042       
478       
828       
713       
407       
709       
629       
12,156       
12,323       
12,114       
471       
820       
724       

Company
Car
($)
18,966       
24,057       
28,070       
24,761       
25,311       
29,995       
15,509       
14,606       
19,455       
32,508       
31,800       
30,944       
15,188       
14,436       
16,422       

Long-term
Care
Insurance
($)

Personal
Liability
Insurance
($)

Temporary/
Total
Disability
($)

Other
($)

5,141       
5,141       
5,141       
3,737       
3,737       
3,737       
3,506       
3,506       
3,506       
4,967       
5,035       
4,950       
5,501       
5,501       
5,501       

2,654       
2,654       
2,654       
—         
—         
—         
—         
—         
—         
—         
—         
—         
—         
—         
—         

23,760        4,855       
23,760        6,696       
23,760        3,000       
—          4,076       
—          5,356       
—          3,640       
—          4,189       
—          5,135       
—          3,775       
—          2,624       
—          —         
—          —         
—          4,332       
—          5,277       
—          3,400       

Total
($)
254,136  
223,329  
127,590  
105,811  
93,163  
65,242  
77,358  
77,148  
51,275  
109,486  
106,249  
133,170  
92,492  
73,093  
53,695  

(5)

The amounts in this table for Mr. Sephton, who works and lives in the United Kingdom, were paid to him in British Pounds. The amounts shown in
U.S. dollars in the table above were converted from British Pounds at the average exchange rate for fiscal 2012: $1 =£0.6336, 2011: $1 = £0.6250,
2010: $1 = £0.6358.

Grants of Plan-Based Awards for 2012

The following table summarizes grants of plan-based awards made during fiscal 2012 to the named executive officers.

All Other
Option
Awards:
Number of
Securities
Under-
lying
Options

Estimated Future Payouts Under
Non-Equity Incentive Plan Awards (1)

     Threshold ($)

   Target ($)

   Maximum ($)

(#)

Exercise
or Base
Price of
Stock
or
Option
Awards
Options     
     (2)(3) (#)     

Grant
Date Fair
Value
of
Stock and
Option
Awards

($)

Compensation
Committee Approval
Date

7/20/2011      
7/20/2011      
9/7/2011      
7/20/2011      
7/20/2011      
9/7/2011      
7/20/2011      
7/20/2011      
9/7/2011      
7/20/2011      
7/20/2011      
9/7/2011      
7/20/2011      
7/20/2011      
9/7/2011      

—         
—         
—         
—         
—         
—         
—         
—         
—         
—         
—         
—         
—         
—         
—         

800,000       
—         
—         
262,837       
—         
—         
223,825       
—         
—         
252,870       
—         
—         
259,337       
—         
—         

1,600,000     
—        
—        
525,673     
—        
—        
447,650     
—        
—        
505,741     
—        
—        
518,673     
—        
—        

130,000      
90,000      

29.55       1,300,954  
785,774  
27.00      

45,000      
35,000      

29.55      
27.00      

450,330  
305,579  

40,000      
30,000      

29.55      
27.00      

400,293  
261,925  

40,000      
30,000      

29.55      
27.00      

400,293  
261,925  

40,000      
30,000      

29.55      
27.00      

400,293  
261,925  

Name
F.M. Jaehnert

T.J. Felmer

A.J. Klotsche

P.C. Sephton

M.O. Williamson

Grant
Date
8/1/2011      
8/1/2011      
    9/30/2011      
8/1/2011      
8/1/2011      
    9/30/2011      
8/1/2011      
8/1/2011      
    9/30/2011      
8/1/2011      
8/1/2011      
    9/30/2011      
8/1/2011      
8/1/2011      
    9/30/2011      

(1)

(2)

(3)

The awards were made under the Company's annual cash incentive plan. The structure of the plan is described in the Compensation Discussion and
Analysis above. Award levels are set prior to the beginning of the fiscal year and payouts can range from 0 to 200 percent of the target.

The performance-based stock options granted on August 1, 2011 become exercisable in equal annual installments over a three-year period, with the
vesting  date  being  the  date  the  Audit  Committee  accepts  the  results  of  the  fiscal  year  audit  confirming  the  achievement  of  annual  15  percent  EPS
growth. In the event the annual EPS growth goal is not achieved with respect to any fiscal year, the options may vest in full at the end of either fiscal
2013 or fiscal 2014 if the Corporation's Compounded Annual Growth Rate ("CAGR") for EPS over fiscal 2011 is 15 percent or more. These options
have a term of ten years and were calculated using the grant date fair value.

The  exercise  price  is  the  average  of  the  high  and  low  sale  prices  of  the  Company's  Class  A  Common  Stock  as  reported  by  the  New  York  Stock
Exchange on the date of the grant. The average of the high and low sale prices of the Company's Class A Common Stock as reported by the New York
Stock Exchange on the grant dates was $29.55 per share on August 1, 2011 and $27.00 on September 30, 2011.

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Outstanding Equity Awards at 2012 Fiscal Year End

Option Awards (1)

Stock Awards

Name
F.M. Jaehnert

T.J. Felmer

A.J. Klotsche

P.C. Sephton

Number of
Securities
Underlying
Unexercised
Options
Exercisable
(#)
125,000     
72,000     
60,000     
60,000     
60,000     
50,000     
50,000     
50,000     
50,000     
56,667       
46,667       
33,334       
33,334       

10,000     
10,000     
20,000     
30,000     
30,000     
25,000     
25,000     
25,000     
25,000     
23,334       
23,333       
11,667       
13,334       

10,000     
10,000     
30,000     
30,000     
30,000     
25,000     
25,000     
25,000     
25,000     
23,334       
23,334       
10,000       
11,667       

14,000     
30,000     
30,000     
30,000     
25,000     
25,000     
25,000     
25,000     
23,334       
23,334       
10,000       
11,667       

Number of
Securities
Underlying
Unexercised
Options
Unexercisable
(#)

Equity
Incentive Plan
Awards:
Number of
Securities
Underlying
Unexercised
Unearned
Options (#)

70,833(2)   
23,333(3)   
116,666(5)   
66,666(6)   
130,000(7)   
90,000(9)   

29,166(2)   
11,666(3)   
40,833(5)   
26,666(6)   
45,000(7)   
35,000(9)   

29,166(2)   
11,666(3)   
35,000(5)   
23,333(6)   
40,000(7)   
30,000(9)   

29,166(2)   
11,666(3)   
35,000(5)   
23,333(6)   

Option
Exercise
Price
($)
13.31       
17.33       
22.63       
28.84       
33.89       
37.83       
38.19       
38.31       
20.95       
29.78       
28.73       
28.35       
29.10       
29.55       
27.00       

16.39       
17.33       
22.63       
28.84       
33.89       
37.83       
38.19       
38.31       
20.95       
29.78       
28.73       
28.35       
29.10       
29.55       
27.00       

16.39       
17.33       
22.63       
28.84       
33.89       
37.83       
38.19       
38.31       
20.95       
29.78       
28.73       
28.35       
29.10       
29.55       
27.00       

17.33       
22.63       
28.84       
33.89       
37.83       
38.19       
38.31       
20.95       
29.78       
28.73       
28.35       
29.10       

Equity Incentive
Plan Awards;
Number of
Unearned
Shares, Units or
Other Rights
That Have Not
Vested
(#)

Equity Incentive
Plan Awards:
Market or Payout
Value of Unearned
Shares, Units or
Other Rights That
Have Not Vested
($)

Option
Expiration  Date

2/24/2013     
11/20/2013     
8/2/2014     
11/18/2014     
8/1/2015     
11/30/2015     
11/30/2016     
12/4/2017     
12/4/2018     
8/3/2019     
9/25/2019     
8/2/2020     
9/24/2020     
8/1/2021     
9/30/2021     

11/14/2012     
11/20/2013     
8/2/2014     
11/18/2014     
8/1/2015     
11/30/2015     
11/30/2016     
12/4/2017     
12/4/2018     
8/3/2019     
9/25/2019     
8/2/2020     
9/24/2020     
8/1/2021     
9/30/2021     

11/14/2012     
11/20/2013     
8/2/2014     
11/18/2014     
8/1/2015     
11/30/2015     
11/30/2016     
12/4/2017     
12/4/2018     
8/3/2019     
9/25/2019     
8/2/2020     
9/24/2020     
8/1/2021     
9/30/2021     

11/20/2013     
8/2/2014     
11/18/2014     
8/1/2015     
11/30/2015     
11/30/2016     
12/4/2017     
12/4/2018     
8/3/2019     
9/25/2019     
8/2/2020     
9/24/2020     

50,000(4)    
100,000(8)    

1,326,500  
2,653,000  

35,000(4)    

928,550  

35,000(4)    

928,550  

 
 
 
    
 
  
    
 
    
 
  
 
  
 
  
 
 
  
 
  
 
  
 
 
 
    
 
    
 
    
 
    
 
    
 
    
 
    
 
    
 
    
 
    
 
    
 
    
 
    
 
    
 
    
 
    
 
    
 
    
 
    
    
 
    
    
 
    
    
 
    
    
 
  
    
    
 
  
    
    
 
  
  
 
  
  
    
  
  
 
  
  
    
    
 
    
 
    
 
    
 
    
 
    
 
    
 
    
 
    
 
    
 
    
 
    
 
    
 
    
 
    
 
    
 
    
 
    
 
    
    
 
    
    
 
    
    
 
    
    
 
  
    
    
 
  
    
    
 
  
  
 
  
  
    
    
 
    
 
    
 
    
 
    
 
    
 
    
 
    
 
    
 
    
 
    
 
    
 
    
 
    
 
    
 
    
 
    
 
    
 
    
    
 
    
    
 
    
    
 
    
    
 
  
    
    
 
  
    
    
 
  
  
 
  
  
    
    
 
    
 
    
 
    
 
    
 
    
 
    
 
    
 
    
 
    
 
    
 
    
 
    
 
    
 
    
 
    
 
    
    
 
    
    
 
    
    
 
    
    
 
M.O. Williamson

14,000     
30,000     
30,000     
30,000     
25,000     
25,000     
25,000     
25,000     
23,334       
23,334       
10,000       
11,667       

40,000(7)   
30,000(9)   

29,166(2)   
11,666(3)   
35,000(5)   
23,333(6)   
40,000(7)   
30,000(9)   

8/1/2021     
9/30/2021     

11/20/2013     
8/2/2014     
11/18/2014     
8/1/2015     
11/30/2015     
11/30/2016     
12/4/2017     
12/4/2018     
8/3/2019     
9/25/2019     
8/2/2020     
9/24/2020     
8/1/2021     
9/30/2021     

29.55       
27.00       

17.33       
22.63       
28.84       
33.89       
37.83       
38.19       
38.31       
20.95       
29.78       
28.73       
28.35       
29.10       
29.55       
27.00       

83

35,000(4)    

928,550  

35,000(4)    

928,550  

  
    
    
 
  
    
    
 
  
  
 
  
  
    
    
 
    
 
    
 
    
 
    
 
    
 
    
 
    
 
    
 
    
 
    
 
    
 
    
 
    
 
    
 
    
 
    
    
 
    
    
 
    
    
 
    
    
 
  
    
    
 
  
    
    
 
  
  
 
  
  
    
 
Table of Contents

(1) Adjusted for a two-for-one stock split in the form of a 100% stock dividend, effective December 31, 2004.

(2)

(3)

(4)

(5)

Two-thirds of the options vest in equal annual installments over a three-year period, with the vesting date being the date the Audit Committee accepts
the results of the fiscal year audit confirming the achievement of annual EPS growth levels. The remaining one-third of the options vest at plan year
three depending upon the Corporation's EPS growth for fiscal 2012 over fiscal 2008 in comparison with other corporations in the S&P 600 Index.

The remaining options will vest on September 25, 2012.

Effective  July  20,  2011,  the  Management  Development  &  Compensation  Committee  of  the  Board  of  Directors  of  the  Company  approved  an
amendment  to  the  granting  agreement  under  which  the  Company  issued  performance-based  restricted  stock  on  January  8,  2008.  Pursuant  to  the
amendment, the shares will vest upon meeting a financial performance vesting requirement based upon the Company's EPS growth at either July 31,
2013 or July 31, 2014, provided that the senior executives remain employed through July 31, 2014.

Two-thirds of the shares vest in equal installments over a three-year period, with the vesting date being the date the Audit Committee accepts the results
of  the  fiscal  year  audit  confirming  the  achievement  of  annual  EPS  growth  levels.  The  remaining  one-third  of  the  shares  vest  at  plan  year  three
depending upon the Company's EPS growth for fiscal 2013 over fiscal 2010 in comparison with other corporations in the S&P 600 Index.

(6) One-half of the options vest on September 24, 2012 and the remaining options vest on September 24, 2013.

(7)

(8)

The performance-based stock options granted on August 1, 2011 become exercisable in equal annual installments over a three-year period, with the
vesting  date  being  the  date  the  Audit  Committee  accepts  the  results  of  the  fiscal  year  audit  confirming  the  achievement  of  annual  15  percent  EPS
growth. In the event the annual EPS growth goal is not achieved with respect to any fiscal year, the options may vest in full at the end of either fiscal
2013 or fiscal 2014 if the Corporation's Compounded Annual Growth Rate ("CAGR") for EPS over fiscal 2011 is 15 percent or more.

Effective  August  2,  2010,  a  grant  of  100,000  shares  of  performance-based  restricted  stock  was  issued  to  Mr.  Jaehnert,  which  included  both  a
performance vesting requirement based upon earnings per share growth and a service vesting requirement prorated at July 31, 2013, July 31, 2014 and
July 31, 2015.

(9) One-third  of  the  options  vest  on  September  30,  2012,  one-third  of  the  options  vest  on  September  30,  2013,  and  one-third  of  the  options  vest  on

September 30, 2014.

84

 
 
 
 
 
 
 
 
 
 
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Option Exercises for Fiscal 2012

The following table summarizes option exercises completed during fiscal 2012 to the named executive officers. No shares of restricted stock held by the

named executive officers vested in fiscal 2012.

Name
F.M. Jaehnert
T.J. Felmer
A.J. Klotsche
P.C. Sephton
M.O. Williamson

Number of Shares
Acquired on
Exercise (#)

Option Awards

75,000  
8,000  
5,400  
None  
7,500  

Value Realized
on Exercise ($)

1,469,250  
96,462  
68,284  
None  
124,594  

Non-Qualified Deferred Compensation for Fiscal 2012

The following table summarizes the activity within the Executive Deferred Compensation Plan and the Brady Restoration Plan during fiscal 2012 for

the named executive officers.

Name
F.M. Jaehnert
T.J. Felmer
A.J. Klotsche
P.C. Sephton
M.O. Williamson

Executive
Contributions  in
Last Fiscal Year
($)

Registrant
Contributions  in
Last Fiscal Year
($)

Aggregate
Earnings  in
Last Fiscal Year
($)

Aggregate
Withdrawals/
Distributions
($)

Aggregate
Balance at
Last Fiscal Year
End ($)

88,533       
299,654       
19,829       
—         
115,837       

176,035       
51,960       
33,548       
—         
46,689       

(170,018)     
88,265      
(7,735)     
—        
3,198      

—         
—         
—         
—         
—         

3,939,233  
1,772,218  
484,314  
—    
879,143  

See discussion of the Company's nonqualified deferred compensation plan in the Compensation Discussion and Analysis. The executive contribution
amounts reported here are derived from the salary and non-equity incentive plan compensation columns of the Summary Compensation Table. The registrant
contribution amounts reported here are reported in the all other compensation columns of the Summary Compensation Table.

Potential Payments Upon Termination or Change in Control

As described in the Employment and Change of Control Agreements section of the Compensation Discussion and Analysis above, the Company has
entered into change of control agreements with each of the named executive officers. The terms of the change of control agreement are triggered if, within a
24 month period beginning with the date a change of control occurs, (i) the executive's employment with the Company is involuntarily terminated other than
by reason of death, disability or cause or (ii) the executive's employment with the Company is voluntarily terminated by the executive subsequent to (a) any
reduction in the total of the executive's annual base salary, exclusive of fringe benefits, and the executive's target bonus in comparison with the executive's
annual base salary and target bonus immediately prior to the date the change of control occurs, (b) a significant diminution in the responsibilities or authority
of  the  executive  in  comparison  with  the  executive's  responsibility  and  authority  immediately  prior  to  the  date  the  change  of  control  occurs,  or  (c)  the
imposition of a requirement by the Company that the executive relocate to a principal work location more than 50 miles from the executive's principal work
location immediately prior to the date the change of control occurs.

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Following termination due to a change in control, executives shall be paid a multiplier of their annual base salary in effect immediately prior to the date
the change of control occurs, plus a multiplier of their average bonus payment received over a three-year period prior to the date the change of control occurs.
The Company will also reimburse the executive for any excise tax incurred by the executive as a result of Section 280(G) of the Internal Revenue Code. The
Company will also reimburse a maximum of $25,000 of legal fees incurred by the executive in order to enforce the change of control agreement, in which the
executive prevails.

The following information and tables set forth the amount of payments to each named executive officer in the event of termination of employment as a

result of a change of control. No other employment agreements have been entered into between the Company and any of the named executive officers.

Assumptions and General Principles.

The following assumptions and general principles apply with respect to the tables that follow in this section.

•

•

•

The amounts shown in the tables assume that each named executive officer terminated employment on July 31, 2012. Accordingly, the tables
reflect  amounts  earned  as  of  July  31,  2012,  and  include  estimates  of  amounts  that  would  be  paid  to  the  named  executive  officer  upon  the
occurrence of a change in control. The actual amounts that would be paid to a named executive officer can only be determined at the time of
termination.

The  tables  below  include  amounts  the  Company  is  obligated  to  pay  the  named  executive  officer  as  a  result  of  the  executed  change  in  control
agreement. The tables do not include benefits that are paid generally to all salaried employees or a broad group of salaried employees. Therefore,
the named executive officers would receive benefits in addition to those set forth in the tables.

A named executive officer is entitled to receive base salary earned during his term of employment regardless of the manner in which the named
executive officer's employment is terminated. As such, this amount is not shown in the tables.

Frank M. Jaehnert

The following table shows the amount payable assuming that the terms of the change of control agreement were triggered on July 31, 2012 and the

named executive officer had to legally enforce the terms of the agreement.

Base Salary ($)(1)
2,400,000

Bonus ($) (2)

2,826,439       

Restricted Stock
Award  Acceleration
Gain $(3)

Stock  Option
Acceleration
Gain $ (4)

Excise Tax
Reimbursement
($)

Legal Fee
Reimbursement
($) (5)

3,979,500       

—         

1,690,977       

25,000       

Total ($)
10,921,916  

(1)
(2)
(3)
(4)
(5)

Represents three times the base salary in effect at July 31, 2012.
Represents three times the average bonus payment received in the last three fiscal years ended July 31.
Represents the closing market price of $26.53 on 150,000 unvested awards that would vest due to the change in control.
There are no unvested stock options that are in-the-money based upon the closing market price of $26.53 at July 31, 2012.
Represents the maximum reimbursement of legal fees allowed.

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Thomas J. Felmer

The following table shows the amount payable assuming that the terms of the change of control agreement were triggered on July 31, 2012 and the

named executive officer had to legally enforce the terms of the agreement.

Base Salary ($)(1)
755,000

Bonus ($) (2)

446,415       

Restricted Stock
Award  Acceleration
Gain $(3)

Stock  Option
Acceleration
Gain $ (4)

Excise Tax
Reimbursement
($)

Legal Fee
Reimbursement
($) (5)

Total ($)

928,550       

—         

340,435       

25,000       

3,068,951  

(1)
(2)
(3)
(4)
(5)

Represents two times the base salary in effect at July 31, 2012.
Represents two times the average bonus payment received in the last three fiscal years ended July 31.
Represents the closing market price of $26.53 on 35,000 unvested awards that would vest due to the change in control.
There are no unvested stock options that are in-the-money based upon the closing market price of $26.53 at July 31, 2012.
Represents the maximum reimbursement of legal fees allowed.

Allan J. Klotsche

The following table shows the amount payable assuming that the terms of the change of control agreement were triggered on July 31, 2012 and the

named executive officer had to legally enforce the terms of the agreement.

Base Salary ($)(1)
643,000

Bonus ($) (2)

353,690       

Restricted Stock
Award  Acceleration
Gain $(3)

Stock  Option
Acceleration
Gain $ (4)

Excise Tax
Reimbursement
($)

Legal Fee
Reimbursement
($) (5)

Total ($)

928,550       

—         

321,487       

25,000       

2,710,042  

(1)
(2)
(3)
(4)
(5)

Represents two times the base salary in effect at July 31, 2012.
Represents two times the average bonus payment received in the last three fiscal years ended July 31.
Represents the closing market price of $26.53 on 35,000 unvested awards that would vest due to the change in control.
There are no unvested stock options that are in-the-money based upon the closing market price of $26.53 at July 31, 2012.
Represents the maximum reimbursement of legal fees allowed.

Peter C. Sephton

The following table shows the amount payable assuming that the terms of the change of control agreement were triggered on July 31, 2012 and the

named executive officer had to legally enforce the terms of the agreement.

Base Salary ($)(1)
726,038

Bonus ($) (2)

264,815       

Restricted Stock
Award  Acceleration
Gain $(3)

Stock  Option
Acceleration
Gain $ (4)

Excise Tax
Reimbursement
($)

Legal Fee
Reimbursement
($) (5)

Total ($)

928,550       

—         

249,726       

25,000       

2,541,830  

(1)

Represents two times the base salary in effect at July 31, 2012. As Mr. Sephton works and lives in the United Kingdom, his base salary is paid to him in
British Pounds. The amount shown in U.S. dollars was converted from British Pounds at the average fiscal 2012 exchange rate: $1 = £0.6336.

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(2)
(3)
(4)
(5)

Represents two times the average bonus payment received in the last three fiscal years ended July 31.
Represents the closing market price of $26.53 on 35,000 unvested awards that would vest due to the change in control.
There are no unvested stock options that are in-the-money based upon the closing market price of $26.53 at July 31, 2012.
Represents the maximum reimbursement of legal fees allowed.

Matthew O. Williamson

The following table shows the amount payable assuming that the terms of the change of control agreement were triggered on July 31, 2012 and the

named executive officer had to legally enforce the terms of the agreement.

Base Salary ($) (1)
745,000

Bonus ($) (2)

348,483       

Restricted Stock
Award  Acceleration
Gain $ (3)

Stock  Option
Acceleration
Gain $ (4)

Excise Tax
Reimbursement
($)

Legal Fee
Reimbursement
($) (5)

Total ($)

928,550       

—         

334,174       

25,000       

2,842,035  

(1)
(2)
(3)
(4)
(5)

Represents two times the base salary in effect at July 31, 2012
Represents two times the average bonus payment received in the last three fiscal years ended July 31.
Represents the closing market price of $26.53 on 35,000 unvested awards that would vest due to the change in control.
There are no unvested stock options that are in-the-money based upon the closing market price of $26.53 at July 31, 2012.
Represents the maximum reimbursement of legal fees allowed.

Potential Payments Upon Termination Due to Death or Disability

In the event of termination due to death or disability, all unexercised, unexpired stock options would immediately vest and all restricted stock awards
would immediately become unrestricted and fully vested. The following table shows the amount payable to the named executive officers should this event
occur on July 31, 2012.

Name
F.M. Jaehnert
T.J. Felmer
A.J. Klotsche
P.C. Sephton
M.O. Williamson

Unvested Shares
of Restricted
Stock
as of
July 31, 2012

Restricted Stock
Award  Acceleration
Gain $ (1)

Unvested  Stock
Options
In-the
Money as of
July 31, 2012

150,000       
35,000       
35,000       
35,000       
35,000       

3,979,500       
928,550       
928,550       
928,550       
928,550       

Stock  Option
Acceleration
Gain $ (2)

—         
—         
—         
—         
—         

—    
—    
—    
—    
—    

(1)
(2)

Represents the closing market price of $26.53 on unvested awards that would vest due to the change in control.
There are no unvested stock options that are in-the-money based upon the closing market price of $26.53 at July 31, 2012.

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Compensation of Directors

To  ensure  competitive  compensation  for  the  Directors,  surveys  prepared  by  various  consulting  firms  and  the  National  Association  of  Corporate
Directors  are  reviewed  by  the  Corporate  Governance  Committee  and  the  Management  Development  and  Compensation  Committee  in  making
recommendations  to  the  Board  of  Directors  regarding  Director  compensation.  Directors  who  are  employees  of  the  Company  receive  no  additional
compensation  for  service  on  the  Board  or  on  any  committee  of  the  Board.  The  annual  cash  retainer  paid  to  non-management  Directors  is  $45,000.  The
remaining  components  of  Director  compensation  include  $10,000  for  each  committee  chair  ($15,000  for  the  Audit  Committee  Chair)  and  $1,500  plus
expenses  for  each  meeting  of  the  Board  or  any  committee  thereof,  which  they  attend  and  are  a  member  or  $1,000  for  single  issue  telephonic  committee
meetings  of  the  Board.  Directors  also  receive  $1,000  for  each  meeting  they  attend  of  any  committee  of  which  they  are  not  a  member.  In  addition,  non-
management  Directors  are  eligible  to  receive  compensation  of  up  to  $1,000  per  day  for  special  assignments  required  by  management  or  the  Board  of
Directors, so long as the compensation does not impair independence and is approved as required by the Board.

On September 9, 2011, the Corporation's Board of Directors authorized an increase in compensation paid to its non-management Directors. Effective
with the annual Board of Directors meeting to be held on November 17, 2011, the annual committee chair fees increased from $6,000 to $10,000 for each of
the Chairs of the Management Development and Compensation, Corporate Governance, Finance, and Technology Committees and from $10,000 to $15,000
for the Chair of the Audit Committee.

On November 19, 2011, the Board of Directors of the Corporation, upon the recommendation of its Corporate Governance Committee, increased the
annual  Lead  Independent  Director  fee  from  $15,000  to  $46,500,  consistent  with  the  evolving  role  of  independent  board  leadership  and  the  enhanced
responsibilities of the position. Mr. Chan Galbato was appointed Lead Independent Director on November 19, 2011, and is currently serving in that position.

By unanimous written consent effective September 26, 2011, the holders of the Company's Class B Common Stock approved the Brady Corporation
2012  Omnibus  Incentive  Stock  Plan  (the  "2012  Omnibus  Plan").  Under  the  terms  of  the  2012  Omnibus  Plan,  pursuant  to  which  5,500,000  shares  of  the
Company's Class A Common Stock have been authorized for issuance, the Board has full and final authority to designate the non-management Directors to
whom awards will be granted, the date on which awards will be granted and the number of shares of stock covered by each grant.

On  September  9,  2011,  the  Board  approved  an  annual  stock-based  compensation  award  of  4,250  time-based  stock  options  (having  a  grant  date  fair
value  of  $8.92  per  share)  and  1,250  unrestricted  shares  of  Class  A  Common  Stock  (having  a  grant  date  fair  value  of  $26.43  per  share),  for  each  non-
management Director effective September 30, 2011.

Directors  are  also  eligible  to  defer  portions  of  their  fees  into  the  Brady  Corporation  Director  Deferred  Compensation  Plan  ("Director  Deferred
Compensation  Plan"),  the  value  of  which  is  measured  by  the  fair  value  of  the  underlying  investments.  On  September  9,  2011,  the  Board  approved  an
amendment  to  the  Director  Deferred  Compensation  Plan  to  incorporate  rules  for  the  deferral  of  compensation  payable  in  the  form  of  Brady  Corporation
common stock. The assets of the Director Deferred Compensation Plan are held in a Rabbi Trust and are invested by the trustee as directed by the participant
in several investment funds as permitted by the Director Deferred Compensation Plan. The investment funds available in the Director Deferred Compensation
Plan include Brady Corporation Class A Nonvoting Common Stock and various mutual funds that are provided in the Employee 401(k) Plan.

At least one year prior to termination from the Board, the Director must elect whether to receive his/her account balance following termination in a
single  lump  sum  payment  or  by  means  of  distribution  under  an  Annual  Installment  Method.  If  the  Director  does  not  submit  an  election  form  or  has  not
submitted one timely, then payment shall be made each year for a period of ten years. The first payment must be one-tenth of the balance held; the second
one-ninth; and so on, with the balance held in the Trust reduced by each payment. Distributions of the Company Class A Nonvoting Common Stock are made
in-kind; distributions of other assets are in cash.

Effective January 1, 2008, the Director Deferred Compensation Plan was amended and restated to comply with the provisions of Section 409A of the

Internal Revenue Code.

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Director Compensation Table — Fiscal 2012

Name
Patrick W. Allender
Gary S. Balkema
Chan W. Galbato
Conrad G. Goodkind
Frank W. Harris
Elizabeth P. Pungello
Bradley C. Richardson

Fees Earned
or Paid in
Cash ($)

114,000  
89,250  
150,250  
109,500  
89,500  
80,500  
113,500  

Option
Awards ($)  (1)

Stock
Awards ($)  (2)

Total ($)

37,910  
37,910  
37,910  
37,910  
37,910  
37,910  
37,910  

33,038  
33,038  
33,038  
33,038  
33,038  
33,038  
33,038  

184,948  
160,198  
221,198  
180,448  
160,448  
151,448  
184,448  

(1)

Represents  the  grant  date  fair  value  computed  in  accordance  with  accounting  guidance  for  equity  grants  made  in  fiscal  2012  for  time-based  stock
options.  The  assumptions  used  to  determine  the  value  of  the  option  awards,  including  the  use  of  the  Black-Scholes  method  of  valuation  by  the
Company, are discussed in Note 1 of the Notes to Consolidated Financial Statements of the Company contained in Item 8 of this Form 10-K for the
fiscal year ended July 31, 2012.

The  actual  value,  if  any,  which  an  option  holder  will  realize  upon  the  exercise  of  an  option  will  depend  on  the  excess  of  the  market  value  of  the
Company's common stock over the exercise price on the date the option is exercised, which cannot be forecasted with any accuracy. Outstanding option
awards at July 31, 2012 for each individual serving as a director on that date include the following: Ms. Pungello, 58,500 shares; Mr. Harris, 58,500
shares;  Mr.  Galbato,  44,500  shares;  Mr.  Allender,  44,500  shares;  Mr.  Goodkind,  44,500  shares;  Mr.  Richardson,  38,500  shares;  and  Mr.  Balkema,
24,100.

(2)

Represents the fair value of shares of Brady Corporation Class A Non-Voting Common Stock granted in fiscal 2012 as compensation for their services.
The shares were valued at the closing market price of $26.43 on September 30, 2011, the date of grant.

Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters

(a) Security Ownership of Certain Beneficial Owners

The following table sets forth the current beneficial ownership of shareholders who are known by the Company to own more than five percent (5%) of
any class of the Company's voting shares on August 15, 2012. As of that date, nearly all of the voting stock of the Company was held by two trusts controlled
by direct descendants of the Company's founder, William H. Brady, as follows:

Title of Class
Class B Common Stock

Name and Address of Beneficial Owner

   EBL GST Non-Exempt Stock B Trust(1)

c/o Elizabeth P. Pungello
2002 S. Hawick Ct.
   Chapel Hill, NC 27516
   William H. Brady III Revocable Trust of 2003(3)

c/o William H. Brady III
249 Rosemont Ave.
Pasadena, CA 91103

Amount of
Beneficial
Ownership

Percent of
Ownership(2)

1,769,304       

50% 

1,769,304       

50% 

(1)

The trustee is Elizabeth P. Pungello, who has sole voting and dispositive power and who is the remainder beneficiary. Elizabeth Pungello is the great-
granddaughter of William H. Brady and currently serves on the Company's Board of Directors.

(2) An additional 20 shares are owned by a third trust with different trustees.
(3) William H. Brady III is special trustee of this trust and has sole voting and dispositive powers with respect to these shares. William H. Brady III is the

grandson of William H. Brady.

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(b) Security Ownership of Management

The following table sets forth the current beneficial ownership of each class of equity securities of the Company by each Director or Nominee and by
all Directors and Officers of the Company as a group as of July 31, 2012. Unless otherwise noted, the address for each of the listed persons is c/o Brady
Corporation, 6555 West Good Hope Road, Milwaukee, Wisconsin 53223. Except as otherwise indicated, all shares are owned directly.

Title of Class
Class A Common Stock

Class B Common Stock

Name of Beneficial Owner & Nature of Beneficial Ownership

   Elizabeth P. Pungello(1)
   Frank M. Jaehnert(2)
   Peter C. Sephton
   Thomas J. Felmer
   Matthew O. Williamson
   Allan J. Klotsche
   Conrad G. Goodkind
   Frank W. Harris
   Patrick W. Allender
   Chan W. Galbato
   Bradley C. Richardson
   Gary S. Balkema
   All Officers and Directors as a Group (17 persons)(3)
   Elizabeth P. Pungello(1)

Amount of
Beneficial
Ownership(4)

Percent of
Ownership

1,351,812       
955,712       
337,068       
324,739       
310,499       
312,710       
105,464       
81,295       
52,917       
46,426       
35,153       
15,717       
4,382,208       
1,769,304       

2.8% 
2.0  
0.7  
0.7  
0.6  
0.6  
0.2  
0.2  
0.1  
0.1  
0.1  
*  
9.0  
50.0% 

*

Indicates less than one-tenth of one percent.

(1) Ms. Pungello's holdings of Class A Common Stock include 1,351,812 shares owned by a trust for which she is a trustee and has sole dispositive and
voting authority. Ms. Pungello's holdings of Class B Common Stock include 1,769,304 shares owned by a trust over which she has sole dispositive and
voting authority.

(2) Of the amount reported, Mr. Jaehnert's spouse owns 5,446 shares of Class A Common Stock directly.

(3)

(4)

The  amount  shown  for  all  officers  and  directors  individually  and  as  a  group  (17  persons)  includes  options  to  acquire  a  total  of  2,669,665  shares  of
Class A Common Stock, which are currently exercisable or will be exercisable within 60 days of July 31, 2012, including the following: Ms. Pungello,
50,000 shares; Mr. Jaehnert, 803,668 shares; Mr. Sephton, 295,668 shares; Mr. Felmer, 296,668 shares; Mr. Williamson, 295,668 shares; Mr. Klotsche,
301,668 shares; Mr. Goodkind, 36,000 shares; Mr. Harris, 50,000 shares; Mr. Allender, 36,000 shares; Mr. Galbato, 36,000 shares; Mr. Richardson,
30,000  shares;  Mr.  Balkema,  12,267  shares;  Mr.  Tatterson,  153,334;  Mr.  Curran,  120,223  shares;  Ms.  Johnson,  67,167  shares;  Mr.  Millar,  48,667
shares; and Mr. Pearce, 36,667 shares. It does not include other options for Class A Common Stock which have been granted at later dates and are not
exercisable within 60 days of July 31, 2012.

The  amount  shown  for  all  officers  and  directors  individually  and  as  a  group  (17  persons)  includes  Class  A  Common  Stock  owned  in  deferred
compensation  plans  totaling  163,759  shares  of  Class  A  Common  Stock,  including  the  following:  Ms.  Pungello,  2,217  shares;  Mr.  Jaehnert,  90,541
shares; Mr. Sephton, 0 shares; Mr. Felmer, 10,882 shares; Mr. Williamson, 14,831 shares; Mr. Klotsche, 8,107 shares; Mr. Goodkind, 18,446 shares;
Mr.  Harris,  0  shares;  Mr.  Allender,  16,917  shares;  Mr.  Galbato,  10,426  shares;  Mr.  Richardson,  5,153  shares;  Mr.  Balkema,  3,450  shares;
Mr. Tatterson, 0 shares; Mr. Curran, 107 shares; Ms. Johnson, 5,977 shares; Mr. Millar, 0 shares; and Mr. Pearce, 3,109 shares.

(c) Changes in Control 

No arrangements are known to the Company, which may, at a subsequent date, result in a change in control of the Company.

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(d) Equity Compensation Plan Information 

Plan Category
Equity compensation plans approved

by security holders

Equity compensation plans not
approved by security holders

Total

Number of securities
to be issued upon
exercise of
outstanding options,
warrants and rights
(a)

As of July 31, 2012

Weighted-average
exercise price of
outstanding options,
warrants and rights
(b)

Number of  securities
remaining available for
future issuance under
equity compensation
plans (excluding
securities reflected in
column (a))
(c)

6,555,084      $

None       
6,555,084      $

29.24       

None       
29.24       

5,005,850  

None  
5,005,850  

The Company's equity compensation plan allows the granting of stock options to various officers, directors and other employees of the Company at
prices equal to fair market value at the date of grant. The Company has reserved 5,500,000 shares of Class A Nonvoting Common Stock for issuance under
the  Brady  Corporation  2012  Omnibus  Incentive  Stock  Plan.  Generally,  options  will  not  be  exercisable  until  one  year  after  the  date  of  grant,  and  will  be
exercisable thereafter, to the extent of one-third per year and have a maximum term of ten years.

In August 2010, 2011 and 2012, certain executives and key management employees were issued stock options that vest upon meeting certain financial
performance  conditions  in  addition  to  the  vesting  schedule  described  above.  Performance-based  options  expire  10  years  from  the  date  of  grant.  All  grants
under the equity plans are at market price on the date of the grant. The Company granted 210,000 performance-based restricted shares during fiscal 2008, with
a  grant  price  and  fair  value  of  $32.83.  Effective  July  20,  2011,  the  Compensation  Committee  of  the  Board  of  Directors  of  the  Company  approved  an
amendment  to  the  fiscal  2008  performance-based  restricted  shares  to  provide  for  an  additional  two  year  vesting  period.  The  Company  did  not  grant  any
performance-based  restricted  shares  during  fiscal  2012  or  2010.  The  Company  granted  100,000  shares  of  performance-based  restricted  stock  to  Frank  M.
Jaehnert, the Company's President and Chief Executive Officer, in August of 2010, with a grant price and fair value of $28.35. As of July 31, 2012, 310,000
performance-based restricted shares were outstanding.

Item 13. Certain Relationships, Related Transactions, and Director Independence

The Company annually solicits information from its Directors in order to ensure there are no conflicts of interest. The information gathered annually is
reviewed by the Company and if any transactions are not in accordance with the rules of the New York Stock Exchange or are potentially in violation of the
Company's Corporate Governance Principles, the transactions are referred to the Corporate Governance Committee for approval, ratification, or other action.
Further, potential affiliated party transactions are discussed at the Company's quarterly disclosure committee meetings. In addition pursuant to its charter, the
Company's Audit Committee periodically reviews reports and disclosures of insider and affiliated party transactions with the Company, if any. Furthermore,
the  Company's  directors  are  expected  to  be  mindful  of  their  fiduciary  obligations  to  the  Company  and  to  report  any  potential  conflicts  to  the  Corporate
Governance Committee for review. Based on the Company's consideration of all relevant facts and circumstances, the Corporate Governance Committee will
decide whether or not to approve such transactions and will approve only those transactions that are in the best interest of the Company. Additionally, the
Company has processes in place to educate executives and employees about affiliated transactions. The Company maintains an anonymous hotline by which
employees may report potential conflicts of interest such as affiliated party transactions. Based on these evaluations the Company has determined that it does
not have material related party transactions that affect the results of operations, cash flow or financial condition. The Company has also determined that no
transactions occurred in fiscal 2012, or are currently proposed, that would require disclosure under Item 404 (a) of Regulation S-K.

See Item 10 — Directors and Executive Officers of the Registrant for a discussion of director independence.

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Item 14. Principal Accounting Fees and Services

The following table presents the aggregate fees incurred for professional services by Deloitte & Touche LLP and Deloitte Tax LLP during the years
ended July 31, 2012 and 2011. Other than as set forth below, no professional services were rendered or fees billed by Deloitte & Touche LLP or Deloitte Tax
LLP during the years ended July 31, 2012 and 2011.

Audit, audit-related and tax compliance

Audit fees(1)
Tax fees — compliance

Subtotal audit, audit-related and tax compliance fees

Non-audit related

Tax fees — planning and advice
Other fees (2)

Subtotal non-audit related fees

Total fees

2012

2011

(Dollars in thousands)

   $

   $

1,411  
115  
1,526  

314  
132  
446  
1,972  

   $

   $

1,374  
949  
2,323  

479  
275  
754  
3,077  

(1) Audit fees consist of professional services rendered for the audit of the Company's annual financial statements, attestation of management's assessment

of internal control, reviews of the quarterly financial statements and statutory reporting compliance.

(2) All other fees relate to expatriate activities.
(3)

Ratio of Tax Planning and Advice Fees and All Other Fees to Audit Fees, Audit-Related Fees and Tax Compliance Fees

2012     

2011  
    .3 to 1      .3 to 1  

Pre-Approval Policy — The services performed by the Independent Registered Public Accounting Firm ("Independent Auditors") in fiscal 2011 and
2012 were pre-approved in accordance with the pre-approval policy and procedures adopted by the Audit Committee at its November 19, 2003 meeting. The
policy  requires  the  Audit  Committee  to  pre-approve  the  audit  and  non-audit  services  performed  by  the  Independent  Auditors  in  order  to  assure  that  the
provision of such services does not impair the auditor's independence. Unless a type of service to be performed by the Independent Auditors has received
general pre-approval, it will require specific pre-approval by the Audit Committee. Any proposed services exceeding pre-approved cost levels will require
specific pre-approval by the Audit Committee.

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Item 15. Exhibits and Financial Statement Schedules

Item 15 (a) — The following documents are filed as part of this report:

1) & 2) Consolidated Financial Statement Schedule -

Schedule II Valuation and Qualifying Accounts

PART IV

All other schedules are omitted as they are not required, or the required information is shown in the consolidated financial statements or
notes thereto.

3) Exhibits — See Exhibit Index at page 89 of this Form 10-K.

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Exhibit
Number    

EXHIBIT INDEX

Description

3.1    Restated Articles of Incorporation of Brady Corporation (1)
3.2    By-laws of Brady Corporation, as amended (23)

  *10.1  

Form  of  Change  of  Control  Agreement,  amended  as  of  December  23,  2008,  entered  into  with  Thomas  J.  Felmer,  Allan  J.  Klotsche,  Peter  C.
Sephton, Robert L. Tatterson, and Matthew O. Williamson (12)

  *10.2    Brady Corporation BradyGold Plan, as amended (2)
  *10.3    Executive Additional Compensation Plan, as amended (2)
  *10.4    Executive Deferred Compensation Plan, as amended (16)
  *10.5    Directors' Deferred Compensation Plan, as amended (25)
  *10.6  

Forms  of  Non-Qualified  Employee  Stock  Option  Agreement,  Director  Stock  Option  Agreement,  and  Employee  Performance  Stock  Option
Agreement under 2006 Omnibus Incentive Stock Plan (10)

  *10.7    Brady Corporation 2004 Omnibus Incentive Stock Plan, as amended (10)
  *10.8    Form of Brady Corporation 2004 Nonqualified Stock Option Agreement under the 2004 Omnibus Incentive Stock Plan, as amended (13)

10.9    Brady Corporation Automatic Dividend Reinvestment Plan (4)

 *10.10    Brady Corporation 2005 Nonqualified Plan for Non-employee Directors, as amended (3)
 *10.11    Forms of Nonqualified Stock Option Agreements under 2005 Non-qualified Plan for Non-employee Directors, as amended (8)
 *10.12    Brady Corporation 1997 Omnibus Incentive Stock Plan, as amended (10)
 *10.13    Brady Corporation 1997 Nonqualified Stock Option Plan for Non-Employee Directors, as amended (10)
  10.14    Revolving Credit Facility Credit Agreement (Superseded) (14)
 *10.15    Brady Corporation 2006 Omnibus Incentive Stock Plan, as amended (10)
 *10.16    Brady Corporation Incentive Compensation Plan for Elected Corporate Officers, as amended (15)
  10.17    First Amendment to Revolving Credit Facility Credit Agreement (Superseded) (6)
 *10.18  

Form  of  Amendment,  dated  March  4,  2009,  to  granting  agreement  for  performance-based  stock  options  issued  on  August  2,  2004  to  Frank  M.
Jaehnert, Thomas J. Felmer, Peter C. Sephton, Matthew O. Williamson, and Allan J. Klotsche (12)

 *10.19    Form of Performance-based Restricted Stock Agreement under Brady Corporation 2006 Omnibus Incentive Stock Plan (7)
 *10.20    Change of Control Agreement, amended as of December 23, 2008, entered into with Frank M. Jaehnert (12)
 *10.21    Restated Brady Corporation Restoration Plan (5)
 *10.22    Brady Corporation 2001 Omnibus Incentive Stock Plan, as amended (10)
 *10.23    Brady Corporation 2003 Omnibus Incentive Stock Plan, as amended (10)
  10.24    Brady Note Purchase Agreement dated June 28, 2004 (11)
  10.25    First Supplement to Note Purchase Agreement, dated February 14, 2006 (9)
  10.26    Second Supplement to Note Purchase Agreement, dated March 23, 2007 (24)
 *10.27    Form of Change of Control Agreement, amended as of December 23, 2008, entered into with Kathleen Johnson (12)
 *10.28    Brady Corporation 2010 Omnibus Incentive Stock Plan, as amended (22)
 *10.29    Brady Corporation 2010 Nonqualified Stock Option Plan for Non-employee Directors (17)
 *10.30  

Form of Non-Qualified Employee Stock Option Agreement and Employee Performance Stock Option Agreement under 2010 Omnibus Incentive
Stock Plan (17)

 *10.31    Form of Director Stock Option Agreement under 2010 Nonqualified Stock Option Plan for Non-employee Directors (17)
 *10.32  

Form of Amendment, dated February 17, 2010, to granting agreement for performance-based stock options issued on August 1, 2005 to Frank M.
Jaehnert, Thomas J. Felmer, Peter C. Sephton, Matthew O. Williamson and Allan J. Klotsche (18)

  10.33    Brady Note Purchase Agreement dated May 13, 2010 (19)
 *10.34    Performance-based Restricted Stock Agreement with Frank M. Jaehnert, dated August 2, 2010 (20)
 *10.35    Form of Amendment to January 8, 2008 Brady Corporation Performance-Based Restricted Stock Agreement, dated July 20, 2011 (21)
 *10.36    Brady Corporation Incentive Compensation Plan for Senior Executives (15)
 *10.37    Form of Fiscal 2012 Performance Stock Option under the 2010 Omnibus Incentive Stock Plan (26)
 *10.38    Brady Corporation 2012 Omnibus Incentive Stock Plan (26)
 *10.39    Form of Non-Qualified Employee Stock Option Agreement under 2012 Omnibus Incentive Stock Plan (26)
 *10.40    Form of Non-Qualified Employee Performance Stock Option Agreement under 2012 Omnibus Incentive Stock Plan (26)
 *10.41    Form of Director Stock Option Agreement under 2012 Omnibus Incentive Stock Plan (26)
 *10.42    Change of Control Agreement, dated November 21, 2011, entered into with Stephen Millar (27)
  10.43    Revolving Credit Agreement, dated as of February 1, 2012 (28)

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  *10.44      Form of Fiscal 2013 Non-Qualified Employee Stock Option Agreement under 2012 Omnibus Incentive Stock Plan
  *10.45      Form of Fiscal 2013 Director Stock Option Agreement under 2012 Omnibus Incentive Stock Plan
  *10.46      Performance-Based Restricted Stock Unit Agreement with Stephen Millar, dated September 21, 2012

21      Subsidiaries of Brady Corporation
23      Consent of Deloitte & Touche LLP, Independent Registered Public Accounting Firm

31.1      Rule 13a-14(a)/15d-14(a) Certification of Frank M. Jaehnert
31.2      Rule 13a-14(a)/15d-14(a) Certification of Thomas J. Felmer
32.1      Section 1350 Certification of Frank M. Jaehnert
32.2      Section 1350 Certification of Thomas J. Felmer
101      Interactive Data File

*
(1)
(2)
(3)
(4)
(5)
(6)
(7)
(8)
(9)
(10)
(11)
(12)
(13)
(14)
(15)
(16)
(17)
(18)
(19)
(20)
(21)
(22)
(23)

Management contract or compensatory plan or arrangement
Incorporated by reference to Registrant's Registration Statement No. 333-04155 on Form S-3
Incorporated by reference to Registrant's Annual Report on Form 10-K filed for the fiscal year ended July 31, 1989
Incorporated by reference to Registrant's Current Report on Form 8-K filed November 25, 2008
Incorporated by reference to Registrant's Annual Report on Form 10-K for the fiscal year ended July 31, 1992
Incorporated by reference to Registrant's Quarterly Report on Form 10-Q for the fiscal quarter ended January 31, 2008
Incorporated by reference to Registrant's Current Report on Form 8-K filed March 19, 2008
Incorporated by reference to Registrant's Current Report on Form 8-K filed January 9, 2008
Incorporated by reference to Registrant's Current Report on Form 8-K filed December 4, 2006
Incorporated by reference to Registrant's Current Report on Form 8-K filed February 17, 2006
Incorporated by reference to Registrant's Annual Report on Form 10-K for the fiscal year ended July 31, 2008
Incorporated by reference to Registrant's 8-K/A filed August 3, 2004
Incorporated by reference to Registrant's Quarterly Report on Form 10-Q for the fiscal quarter ended January 31, 2009
Incorporated by reference to Registrant's Annual Report on Form 10-K for the fiscal year ended July 31, 2005
Incorporated by reference to Registrant's Annual Report on Form 10-K for the fiscal year ended July 31, 2006
Incorporated by reference to Registrant's Current Report on Form 8-K filed September 2, 2011
Incorporated by reference to Registrant's Quarterly Report on Form 10-Q for the fiscal quarter ended April 30, 2011
Incorporated by reference to Registrant's Annual Report on Form 10-K for the fiscal year ended July 31, 2009
Incorporated by reference to Registrant's Current Report on Form 8-K filed February 23, 2010
Incorporated by reference to Registrant's Current Report on Form 8-K filed May 14, 2010
Incorporated by reference to Registrant's Current Report on Form 8-K filed August 4, 2010
Incorporated by reference to Registrant's Current Report on Form 8-K/A filed July 28, 2011
Incorporated by reference to Registrant's Current Report on Form 8-K filed September 27, 2010
Incorporated by reference to Registrant's Current Report on Form 8-K filed February 16, 2012

96

 
 
 
 
 
 
 
 
 
 
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(24)
(25)
(26)
(27)
(28)

Incorporated by reference to Registrant's Current Report on Form 8-K filed March 26, 2007
Incorporated by reference to Registrant's Current Report on Form 8-K filed September 15, 2011
Incorporated by reference to Registrant's Annual Report on Form 10-K for the fiscal year ended July 31, 2011
Incorporated by reference to Registrant's Quarterly Report on Form 10-Q for the quarter ended October 31, 2011
Incorporated by reference to Registrant's Current Report on Form 8-K filed February 7, 2012

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SCHEDULE ScheduleOfValuationAndQualifyingAccountsDisclosureTextBlock

BRADY CORPORATION AND SUBSIDIARIES

SCHEDULE II — VALUATION AND QUALIFYING ACCOUNTS

Description

Valuation  accounts  deducted  in  balance  sheet  from  assets  to  which  they  apply  —  Accounts  receivable  —  allowance  for

Year ended July 31,

   2012     2011     2010  
(Dollars in thousands)

doubtful accounts:

Balances at beginning of period
Additions — Charged to expense
Due to acquired businesses

Deductions — Bad debts written off, net of recoveries
Balances at end of period

Inventory — reserve for slow-moving inventory: Balances at beginning of period
Additions — Charged to expense
Due to acquired businesses
Deductions — Inventory write-offs
Balances at end of period

98

  $ 6,183    $ 7,137    $ 7,931  
    1,593      1,287      2,005  
80  
    (1,930)    (2,293)    (2,879) 
  $ 6,005    $ 6,183    $ 7,137  

159     

52     

  $13,009    $15,944    $22,288  
    2,200     3,750      1,646  
129  
    (4,338)    (7,317)    (8,119) 
  $11,316    $13,009    $15,944  

445     

632     

 
 
 
 
  
 
 
  
 
  
 
 
   
  
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
   
  
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
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SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on

its behalf by the undersigned, thereunto duly authorized this 27th day of September 2012.

BRADY CORPORATION
By:

/s/ THOMAS J. FELMER

  Thomas J. Felmer
  Senior Vice President & Chief Financial Officer

(Principal Financial Officer)

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the Registrant
and in the capabilities and on the dates indicated.*

Signature
/s/ FRANK M. JAEHNERT
Frank M. Jaehnert
/s/ KATHLEEN M. JOHNSON
Kathleen M. Johnson
/s/ BRADLEY C. RICHARDSON
Bradley C. Richardson
/s/ PATRICK W. ALLENDER
Patrick W. Allender
/s/ CHAN W. GALBATO
Chan W. Galbato
/s/ FRANK W. HARRIS
Frank W. Harris
/s/ CONRAD G. GOODKIND
Conrad G. Goodkind
/s/ ELIZABETH P. PUNGELLO
Elizabeth P. Pungello
/s/ GARY S. BALKEMA
Gary S. Balkema

*

Each of the above signatures is affixed as of September 27, 2012.

Title

President and Chief Executive Officer; Director
(Principal Executive Officer)
Vice President and Chief Accounting Officer
(Principal Accounting Officer)

   Director

   Director

   Director

   Director

   Director

   Director

   Director

99

 
 
 
 
 
  
  
  
 
 
BRADY CORPORATION
NONQUALIFIED STOCK OPTION

EXHIBIT 10.44

Upon  management's  recommendation,  the  Management  Development  and  Compensation  Committee  (the  "Committee")  of  the  Brady  Corporation
Board of Directors has awarded to                     ("Employee") a non-qualified stock option (the "Option") effective                     X, 20XX, pursuant to the
terms of the Brady Corporation 2012 Omnibus Incentive Stock Plan (the "Plan"). The Corporation's records shall be the official record of the Option grant
described herein and, in the event of any conflict between this description and the Corporation's records, the Corporation's records shall control.

Number of Shares Optioned; Option Price

1.

The Corporation grants to the Employee the right and option to purchase, on the terms and conditions hereof, all or any part of an aggregate of X,XXX
shares  of  the  presently  authorized  Class  A  Common  Stock  of  the  Corporation,  $.01  par  value,  whether  unissued  or  issued  and  reacquired  by  the
Corporation, at the price of $XX.XX per share (the "Option Price").

2.

Conditions of Exercise of Options During Employee's Lifetime; Vesting of Option

Except as provided in this Section and in Section 3, this Option may not be exercised (a) unless Employee is at the date of the exercise in the employ of
the Corporation or an Affiliate, and (b) until Employee shall have been continuously so employed for a period of at least one year from the date hereof.
Thereafter, this Option shall be exercisable for any amount of shares up to the maximum percentage of shares covered by this Option (rounded up to the
nearest whole share), as follows (but in no event shall this Option be exercisable for any shares after the expiration date provided in Section 7):

Number of Completed Years After
Date of Grant of this Option
Less than 1
At least 1 but less than 2
At least 2 but less than 3
At least 3

Maximum
Percentage
of Shares
For Which
Option is
Exercisable

Zero  
33-1/3% 
66-2/3% 
100% 

If Employee shall cease to be employed by the Corporation or an Affiliate for any reason other than as provided in Section 3 after Employee shall have
been continuously so employed for one year after the grant of this Option, Employee may, at any time within 90 days of such termination, but in no
event later than the date of expiration of this Option, exercise this Option to the extent Employee was entitled to do so on the date of such termination.
However, if Employee was dismissed for cause, of which the Committee shall be the sole judge, this Option shall forthwith expire. This Agreement
does not confer upon Employee any right of continuation of employment by the Corporation or an Affiliate, nor does it impair any right the Corporation
or any Affiliate may have to terminate the Employee's employment at any time.

 
 
 
  
 
  
 
  
 
  
 
  
 
3.

Termination of Employment

Notwithstanding the provisions of Section 2 hereof, if the Employee:

(a)

(b)

(c)

(d)

is terminated by the death of the Employee, any unexercised, unexpired Stock Options granted hereunder to the Employee shall be 100% vested
and fully exercisable, in whole or in part, at any time within one year after the date of death, by the Employee's personal representative or by the
person to whom the Stock Options are transferred under the Employee's last will and testament or the applicable laws of descent and distribution;

dies within 90 days after termination of employment by the Corporation or its Affiliates, other than for cause, any unexercised, unexpired Stock
Options granted hereunder to the Employee and exercisable as of the date of such termination of employment shall be exercisable, in whole or in
part, at any time within one year after the date of death, by the Employee's personal representative or by the person to whom the Stock Options
are transferred under the Employee's last will and testament or the applicable laws of descent and distribution;

is terminated as a result of the disability of the Employee (a disability means that the Employee is disabled as a result of sickness or injury, such
that he or she is unable to satisfactorily perform the material duties of Employee's job, as determined by the Board of Directors, on the basis of
medical evidence satisfactory to it), any unexercised, unexpired Stock Options granted hereunder to the Employee shall become 100% vested and
fully exercisable, in whole or in part, at any time within one year after the date of disability; or

is terminated as a result of the Employee's retirement (after age 55 with ten years of employment with the Corporation or an Affiliate or after age
65), any unexercised, unexpired Stock Options granted hereunder to the Employee shall continue to vest as provided in Section 2 hereof and any
option that is or becomes vested may be exercised in whole or in part prior to the expiration date of such option.

4.

Deferral of Exercise

Although the Corporation intends to exert its best efforts so that the shares purchasable upon the exercise of this Option will be registered under, or
exempt from, the registration requirements of, the Securities Act of 1933 (the "Act") and any applicable state securities law at the time or times this
Option (or any portion of this Option) first becomes exercisable, if the exercise of this Option would otherwise result in a violation by the Corporation
of any provision of the Act or of any state securities law, the Corporation may require that such exercise be deferred until the Corporation has taken
appropriate action to avoid any such violation.

5. Method of Exercising Option

This Option shall be exercised by delivering to the Corporation, at the office of its Treasurer, a written notice of the number of shares with respect to
which this Option is at the time being exercised and by paying the Corporation in full the Option Price of the shares being acquired at the time.

6. Method of Payment

Payment shall be made either (i) in cash; (ii) by delivering shares of the Corporation's Class A Common Stock which have been beneficially owned by
the Employee, the spouse of the Employee, or both of them, for a period of at least six months prior to the time of exercise ("Delivered Stock"); (iii) by
surrendering  to  the  Corporation  shares  of  Class  A  Common  Stock  otherwise  receivable  upon  exercise  of  the  Option  (a  "Net  Exercise");  or  (iv)  any
combination  of  the  foregoing.  Payment  in  the  form  of  Delivered  Stock  shall  be  in  the  amount  of  the  Fair  Market  Value  of  the  stock  at  the  date  of
exercise, determined in accordance with Section 9.

 
 
 
 
 
 
 
 
 
 
 
 
7.

Expiration Date

This Option shall expire ten years after the date on which this Option was granted.

8. Withholding Taxes

The Corporation may require, as a condition to the exercise of this Option, that the Employee concurrently pay to the Corporation any taxes which the
Corporation is required to withhold by reason of such exercise. In lieu of part or all of any such payment, the Employee may elect, subject to such rules
and  regulations  as  the  Committee  may  adopt  from  time  to  time,  to  have  the  Corporation  withhold  from  the  shares  to  be  issued  upon  exercise  that
number  of  shares  having  a  Fair  Market  Value,  determined  in  accordance  with  Section  9,  equal  to  the  amount  which  the  Corporation  is  required  to
withhold.

9. Method of Valuation of Stock

The "Fair Market Value" of the Class A Common Stock of the Corporation on any date shall mean, if the stock is then listed and traded on a registered
national securities exchange, or is quoted in the NASDAQ National Market System, the average of the high and low sales price recorded in composite
transactions  for  such  date  or,  if  such  date  is  not  a  business  day  or  if  no  sales  of  shares  shall  have  been  reported  with  respect  to  such  date,  the  next
preceding business date with respect to which sales were reported. In the absence of reported sales or if the stock is not so listed or quoted, but is traded
in the over-the-counter market, Fair Market Value shall be the average of the closing bid and asked prices for such shares on the relevant date.

10. Confidentiality, Non-Solicitation and Non-Compete

As consideration for the grant of this Option, Employee agrees to, understands and acknowledges the following:

(a) During Employee's employment with the Corporation and its Affiliates (the "Company"), the Company will provide Employee with Confidential
Information relating to the Company, its business and clients, the disclosure or misuse of which would cause severe and irreparable harm to the
Company.  Employee  agrees  that  all  Confidential  Information  is  and  shall  remain  the  sole  and  absolute  property  of  the  Company.  Upon  the
termination of Employee's employment with the Company for any reason, Employee shall immediately return to the Company all documents and
materials that contain or constitute Confidential Information, in any form whatsoever, including but not limited to, all copies, abstracts, electronic
versions, and summaries thereof. Executive further agrees that, without the written consent of the Chief Executive Officer of the Corporation or,
in  the  case  of  the  Chief  Executive  Officer  of  the  Corporation,  without  the  written  approval  of  the  Board  of  Directors  of  the  Corporation,
Employee  will  not  disclose,  use,  copy  or  duplicate,  or  otherwise  permit  the  use,  disclosure,  copying  or  duplication  of  any  Confidential
Information of the Company, other than in connection with the authorized activities conducted in the course of Employee's employment with the
Company. Employee agrees to take all reasonable steps and precautions to prevent any unauthorized disclosure, use, copying or duplication of
Confidential Information. For purposes of this Agreement, Confidential Information means any and all financial, technical, commercial or other
information concerning the business and affairs of the Company that is confidential and proprietary to the Company, including without limitation,

(i)

(ii)

information relating to the Company's past and existing customers and vendors and development of prospective customers and vendors,
including specific customer product requirements, pricing arrangements, payments terms, customer lists and other similar information;

inventions,  designs,  methods,  discoveries,  works  of  authorship,  creations,  improvements  or  ideas  developed  or  otherwise  produced,
acquired or used by the Company;

 
 
 
 
 
 
 
 
 
 
(iii)

(iv)

(v)

the Company's proprietary programs, processes or software, consisting of but not limited to, computer programs in source or object code
and  all  related  documentation  and  training  materials,  including  all  upgrades,  updates,  improvements,  derivatives  and  modifications
thereof and including programs and documentation in incomplete stages of design or research and development;

the subject matter of the Company's patents, design patents, copyrights, trade secrets, trademarks, service marks, trade names, trade dress,
manuals,  operating  instructions,  training  materials,  and  other  industrial  property,  including  such  information  in  incomplete  stages  of
design or research and development; and

other  confidential  and  proprietary  information  or  documents  relating  to  the  Company's  products,  business  and  marketing  plans  and
techniques,  sales  and  distribution  networks  and  any  other  information  or  documents  which  the  Company  reasonably  regards  as  being
confidential.

(b)

Employee agrees that, without the written consent of the Chief Executive Officer of the Corporation, in the case of the Chief Executive Officer of
the  Corporation,  without  the  written  approval  of  the  Board  of  Directors  of  the  Corporation,  Employee  shall  not  engage  in  any  of  the  conduct
described  in  subsections  (i)  or  (ii),  below,  either  directly  or  indirectly,  or  as  an  employee,  contractor,  consultant,  partner,  officer,  director  or
stockholder, other than a stockholder of less than 5% of the equities of a publicly traded corporation, or in any other capacity for any person,
firm, partnership or corporation:

(i)

(ii)

During  the  time  of  Employee's  employment  with  Company,  Employee  will  not:  (A)  perform  duties  as  or  for  a  Competitor;  or
(B) participate in the inducement of or otherwise encourage Company employees, clients, or vendors to currently and/or prospectively
breach, modify, or terminate any agreement or relationship they have or had with Company.

For a period of 12 months following the termination of Employee's employment with Company, Employee will not: (A) perform duties as
or for a Competitor that are the same as or similar to the duties performed by Employee for the Company at any time during any part of
the  24  month  period  preceding  the  termination  of  Employee's  employment  with  Company;  or  (B)  participate  in  the  inducement  of  or
otherwise  encourage  Company  employees,  clients,  or  vendors  to  currently  and/or  prospectively  breach,  modify,  or  terminate  any
agreement  or  relationship  they  have  or  had  with  Company  during  any  part  of  the  24  month  period  preceding  the  termination  of
Employee's employment with Company.

For purposes of this Agreement, a Competitor shall mean any corporation, person, firm or organization (or division or part thereof) engaged in or
about  to  become  engaged  in  research  and  development  work  on,  or  the  production  and/or  sale  of,  any  product  or  service  which  is  directly
competitive with one with respect to which Employee acquired Confidential Information by reason of Employee's work with the Company.

(c)

Employee acknowledges and agrees that compliance with this Section 10 is necessary to protect the Company, and that a breach of any of this
Section 10 will result in irreparable and continuing damage to the Company for which there will be no adequate remedy at law. In the event of a
breach of this Section 10, or any part thereof, the Company, and its successors and assigns, shall be entitled to injunctive relief and to such other
and  further  relief  as  is  proper  under  the  circumstances.  The  Company  shall  institute  and  prosecute  proceedings  in  any  Court  of  competent
jurisdiction either in law or in equity to obtain damages for any such breach of this Section 10, or to enjoin Employee from performing services in
breach  of  Section  10(b)  during  the  term  of  employment  and  for  a  period  of  12  months  following  the  termination  of  employment.  Employee
hereby agrees to submit to the jurisdiction of any Court of competent jurisdiction in any disputes that arise under this Agreement.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
(d)

(e)

(f)

Employee  further  agrees  that,  in  the  event  of  a  breach  of  this  Section  10,  the  Corporation  shall  also  be  entitled  to  recover  the  value  of  any
amounts previously paid or payable or any shares (or the value of any shares) delivered or deliverable to Employee pursuant to any Company
bonus program, this Agreement, and any other Company plan or arrangement.

Employee agrees that the terms of this Section 10 shall survive the termination of Employee's employment with the Company.

EMPLOYEE  HAS  READ  THIS  SECTION  10  AND  AGREES  THAT  THE  CONSIDERATION  PROVIDED  BY  THE  CORPORATION  IS
FAIR AND REASONABLE AND FURTHER AGREES THAT GIVEN THE IMPORTANCE TO THE COMPANY OF ITS CONFIDENTIAL
AND  PROPRIETARY  INFORMATION,  THE  POST-EMPLOYMENT  RESTRICTIONS  ON  EMPLOYEE'S  ACTIVITIES  ARE  LIKEWISE
FAIR AND REASONABLE.

11. Clawback

This Option is subject to the terms of the Corporation's recoupment, clawback or similar policy as it may be in effect from time to time, as well as any
similar provisions of applicable law, any of which could in certain circumstances require repayment or forfeiture of awards or any shares of Common
Stock  or  other  cash  or  property  received  with  respect  to  the  awards  (including  any  value  received  from  a  disposition  of  the  shares  acquired  upon
payment of the awards).

12. No Rights in Shares Until Certificates Issued

Neither  the  Employee  nor  his  heirs  nor  his  personal  representative  shall  have  any  of  the  rights  or  privileges  of  a  stockholder  of  the  Corporation  in
respect of any of the shares issuable upon the exercise of the Option herein granted, unless and until certificates representing such shares shall have
been issued or shares in book entry form shall have been recorded in the records of the Corporation's transfer agent.

 
 
 
 
 
 
 
 
13. Option Not Transferable

No  portion  of  the  Option  granted  hereunder  shall  be  transferable  or  assignable  (or  made  subject  to  any  pledge,  lien,  obligation  or  liability  of  an
Employee) except (a) by last will and testament or the laws of descent and distribution (and upon a transfer or assignment pursuant to an Employee's
last  will  and  testament  or  the  laws  of  descent  and  distribution,  any  Option  must  be  transferred  in  accordance  therewith);  (b)  during  the  Employee's
lifetime, nonqualified stock Options may be transferred by an Employee to the Employee's spouse, children or grandchildren or to a trust for the benefit
of such spouse, children or grandchildren, provided that the terms of any such transfer prohibit the resale of shares acquired upon exercise of the option
at a time during which the transferor would not be permitted to sell such shares under the Corporation's policy on trading by insiders.

14.

Prohibition Against Pledge, Attachment, Etc.

Except  as  otherwise  herein  provided,  the  Option  herein  granted  and  the  rights  and  privileges  pertaining  thereto  shall  not  be  transferred,  assigned,
pledged or hypothecated in any way (whether by operation of law or otherwise) and shall not be subject to execution, attachment or similar process.

15. Changes in Stock

In the event there are any changes in the Class A Common Stock of the Corporation through merger, consolidation, reorganization, recapitalization,
stock  dividend,  stock  split,  combination  or  exchange  of  shares,  rights  offering  or  any  other  change  affecting  the  Class  A  Common  Stock  of  the
Corporation, appropriate changes will be made by the Committee in the aggregate number of shares and the purchase price and kind of shares subject to
this Option, to prevent substantial dilution or enlargement of the rights granted to or available for Employee.

16. Dissolution or Merger

Anything contained herein to the contrary notwithstanding, upon the dissolution or liquidation of the Corporation, or upon any merger in which the
Corporation is not the surviving corporation, at any time prior to the expiration date of the termination of this Option, the Employee shall have the right
within 60 days prior to the effective date of such dissolution, liquidation or merger, to surrender all or any unexercised portion of this Option to the
Corporation for cash, subject to the discretion of the Committee as to the exact timing of said surrender. Notwithstanding the foregoing, however, in the
event Employee has retired or died, Employee's right to surrender all or any unexercised portion of this Option under this Section shall be available only
to the extent that at the time of any such surrender, Employee would have been entitled to exercise this Option under Sections 2 or 3 hereof, as the case
may be. The amount of cash to be paid to Employee for the portion of this Option so surrendered, shall be equal to the number of shares of Class A
Common Stock subject to the surrendered Option multiplied by the difference between the Option Price per share, as described in Section 1 hereof, and
the Fair Market Value per share, determined in accordance with Section 9 hereof, as of the time of surrender.

17. Notices

Any notice to be given to the Corporation under the terms of this Agreement shall be addressed to the Corporation in care of its Chief Financial Officer,
and any notice to be given to the Employee may be addressed at the address as it appears on the Corporation's records, or at such other address as either
party may hereafter designate in writing to the other. Except as provided in Section 5 hereof, any such notice shall be deemed to have been duly given,
if and when enclosed in a properly sealed envelope addressed as aforesaid, and deposited, postage prepaid, in the United States mail.

 
 
 
 
 
18.

Provisions of Plan Controlling

This Option is subject in all respects to the provisions of the Plan. In the event of any conflict between any provisions of this Option and the provisions
of the Plan, the provisions of the Plan shall control, except to the extent the Plan permits the Committee to modify the terms of an Option grant and has
done so herein. Terms defined in the Plan where used herein shall have the meanings as so defined. Employee acknowledges receipt of a copy of the
Plan.

19. Wisconsin Contract

This Option has been granted in Wisconsin and shall be construed under the laws of that state.

IN WITNESS WHEREOF, the Corporation has granted this Option as of the day and year first above written.

BRADY CORPORATION
By:
Name:
Its:

I,                     , hereby accept the foregoing Option award and agree to the terms and conditions thereof, including the restrictions contained in

EMPLOYEE'S ACCEPTANCE

Section 10 of this Agreement.

EMPLOYEE:
Signature:
Print Name:

 
 
 
 
 
 
 
 
 
 
 
 
 
 
EXHIBIT 10.45

BRADY CORPORATION
DIRECTOR NONQUALIFIED STOCK OPTION AGREEMENT

Option granted on             X, 20XX, by Brady Corporation, a Wisconsin corporation (hereinafter called the "Company"), to                     (hereinafter
called  the  "Director")  pursuant  to  the  terms  of  the  Brady  Corporation  2012  Omnibus  Incentive  Stock  Plan.  The  Corporation's  records  shall  be  the  official
record of the Option grant described herein and, in the event of any conflict between this description and Corporation's records, the Corporation's records shall
control.

1.

2.

Number of Shares Optioned; Option Price. The Company grants to the Director the right and option to purchase, on the terms and conditions hereof,
all or any part of an aggregate of X,XXX shares of the presently authorized Class A Common Stock of the Company, $.01 par value, whether unissued
or issued and reacquired by the Company, at the price of $XX.XX per share (the "Option Price").

Conditions of Exercise of Options During Director's Lifetime; Vesting of Option. Except as provided hereinafter in this paragraph and in paragraph
3, this Option may not be exercised (a) unless Director is at the date of the exercise a Director of the Company and (b) until Director shall have been
continuously a Director for a period of at least one year from the date hereof. Thereafter, this Option shall be exercisable for any amount of shares up to
the  maximum  percentage  of  shares  covered  by  this  Option  (rounded  up  to  the  nearest  whole  share)  as  follows  (but  in  no  event  shall  this  Option  be
exercisable for any shares after the expiration date provided in paragraph 7): 

Number of Completed Years After
Date of Grant of this Option
Less than 1
At least 1 but less than 2
At least 2 but less than 3
At least 3

Maximum
Percentage
of Shares For
Which Option is
Exercisable

Zero  
33-1/3% 
66-2/3% 
100% 

If Director shall cease to be a Director of the Company for any reason (except death or disability, or if the Director has been a member of the Board of
Directors for at least three years) after Director shall have been continuously a Director for one year after the grant of this Option, Director may, at any
time within three months of such termination, but in no event later than the date of expiration of this Option, exercise this Option to the extent Director
was entitled to do so on the date of such termination. This Agreement does not confer upon Director any right to continue as a Director of the Company.

3.

Termination of Directorship, Etc. 

A. Notwithstanding the provisions of paragraph 2 hereof, in the event of the termination of the Directorship with the Company prior to three years from

date of grant, due to death or disability, this Option shall become 100% vested and fully exercisable.

For purposes of this Agreement, "Disability" means that the Director is disabled as a result of sickness or injury, such that he is unable satisfactorily to

perform the Director's duties as determined by the Board of Directors, on the basis of medical evidence satisfactory to it.

 
 
 
  
 
  
 
  
 
  
 
  
 
 
B. (i) If the Directorship is terminated by the death of the Director, any unexercised, unexpired Stock Options granted hereunder to the Director shall be
exercisable, in whole or in part, at any time within one year after the date of death, by the Director's personal representative or by the person to whom the
Stock  Options  are  transferred  under  the  Director's  last  will  and  testament  or  the  applicable  laws  of  descent  and  distribution.  (ii)  If  the  Directorship  is
terminated as a result of the disability of the Director, any unexercised, unexpired Stock Options granted hereunder to the Director shall be exercisable, in
whole or in part, at any time within one year after the date of disability. (iii) If the Directorship is terminated after the Director has been a member of the
Board for at least three years, any unexercised, unexpired Stock Options granted hereunder to the Director shall continue to vest as provided in paragraph 2
and any option that is or becomes vested may be exercised within the term of such option.

C. In the event of (a) the merger or consolidation of the Company with or into another corporation or corporations in which the Company is not the
surviving corporation, (b) the adoption of any plan for the dissolution of the Company, or (c) the sale or exchange of all or substantially all the assets of the
Company for cash or for shares of stock or other securities of another corporation, this Option shall become fully vested and exercisable immediately prior to
any such event in which the Company is not the surviving corporation.

4.

Deferral of Exercise. Although the Company intends to exert its best efforts so that the shares purchasable upon the exercise of this Option will be
registered under, or exempt from the registration requirements of, the Federal Securities Act of 1933 (the "Act") and any applicable state securities law
at the time or times this Option (or any portion of this Option) first becomes exercisable, if the exercise of this Option would otherwise result in the
violation by the Company of any provision of the Act or of any state securities law, the Company may require that such exercise be deferred until the
Company has taken appropriate action to avoid any such violation. 

5. Method  of  Exercising  Option.  This  Option  shall  be  exercised  by  delivering  to  the  Company,  at  the  office  of  its  Treasurer,  a  written  notice  of  the
number of shares with respect to which this Option is at the time being exercised and by paying the Company in full the Option Price of the shares
being acquired at the time. 

6. Method of Payment. Payment shall be made either (i) in cash; (ii) by delivering shares of the Company's Class A Common Stock which have been
beneficially  owned  by  the  Director,  the  spouse  of  the  Director,  or  both  of  them,  for  a  period  of  at  least  six  months  prior  to  the  time  of  exercise
("Delivered Stock"); (iii) by surrendering to the Company shares of Class A Common Stock otherwise receivable upon exercise of the Option (a "Net
Exercise"); or (iv) any combination of the foregoing. Payment in the form of Delivered Stock shall be in the amount of the Fair Market Value of the
stock at the date of exercise, determined in accordance with paragraph 9. 

7.

Expiration Date. This Option shall expire ten years after the date on which this Option was granted. 

8. Withholding Taxes. The Company may require payment of or withhold any tax which it believes is payable as a result of the exercise of this Option,
and the Company may defer making delivery with respect to the shares until arrangements satisfactory to the Company have been made with regard to
any such withholding obligations. In lieu of part or all of any such payment, the Director, in satisfaction of all withholding taxes (including, without
limitation, Federal income, FICA (Social Security and Medicare) and any state and local income taxes) payable as a result of such exercise, may elect,
subject to such rules and regulations as the Company may adopt from time to time, to have the Company withhold that number of shares (valued at Fair
Market Value on the date of exercise and rounded upward) required to settle such withholding taxes. 

9. Method of Valuation of Stock. The "Fair Market Value" of the Class A Common Stock of the Company on any date shall mean, if the stock is then
listed and traded on a registered national securities exchange, or is quoted in the NASDAQ National Market System, the average of the high and low
sale prices recorded in composite transactions for such date or, if such date is not a business day or if no sales of shares shall have been reported with
respect to such date, the next preceding business date with respect to which sales were reported. In the absence of reported sales or if the stock is not so
listed or quoted, but is traded in the over-the-counter market, Fair Market Value shall be the average of the closing bid and asked prices for such shares
on the relevant date.

 
 
 
 
 
 
 
10. Clawback. This Option is subject to the terms of the Corporation's recoupment, clawback or similar policy as it may be in effect from time to time, as
well as any similar provisions of applicable law, any of which could in certain circumstances require repayment or forfeiture of awards or any shares of
Common Stock or other cash or property received with respect to the awards (including any value received from a disposition of the shares acquired
upon payment of the awards).

11. No  Rights  in  Shares  Until  Certificates  Issued.  Neither  the  Director  nor  his  heirs  nor  his  personal  representative  shall  have  any  of  the  rights  or
privileges of a stockholder of the Company in respect of any of the shares issuable upon the exercise of the Option herein granted, unless and until
certificates representing such shares shall have been issued. 

12. Option Not Transferable During Director's Lifetime. This Option shall not be transferable by the Director other than by his will or by the laws of

descent and distribution and shall be exercisable during his lifetime only by him. 

13.

Prohibition Against Pledge, Attachment, Etc. Except as otherwise herein provided, the Option herein granted and the rights and privileges pertaining
thereto shall not be transferred, assigned, pledged or hypothecated in any way (whether by operation of law or otherwise) and shall not be subject to
execution, attachment or similar process. 

14. Changes in Stock. In the event there are any changes in the Class A Common Stock of the Company through merger, consolidation, reorganization,
recapitalization,  stock  dividend,  stock  split,  combination  or  exchange  of  shares,  rights  offering  or  any  other  change  affecting  the  Class  A  Common
Stock  of  the  Company,  appropriate  changes  shall  be  made  by  the  Board  of  Directors  of  the  Company,  in  the  aggregate  number  of  shares  and  the
purchase price and kind of shares subject to this Option, to prevent substantial dilution or enlargement of the rights granted to or available for Director. 

15. Dissolution or Merger. Anything contained herein to the contrary notwithstanding, upon the dissolution or liquidation of the Company, or upon any
merger in which the Company is not the surviving corporation, at any time prior to the expiration date of the termination of this Option, the Director
shall have the right immediately prior to the effective date of such dissolution, liquidation or merger, to surrender all or any unexercised portion of this
Option  to  the  Company  for  cash,  subject  to  the  discretion  of  the  Board  of  Directors  as  to  the  exact  timing  of  said  surrender.  Notwithstanding  the
foregoing,  however,  in  the  event  Director  has  retired  or  died,  Director's  right  to  surrender  all  or  any  unexercised  portion  of  this  Option  under  this
paragraph shall be available only to the extent that at the time of any such surrender, Director would have been entitled to exercise this Option under
paragraphs 2 or 3 hereof, as the case may be. The amount of cash to be paid to Director for the portion of this Option so surrendered, shall be equal to
the number of shares of Class A Common Stock subject to the surrendered Option multiplied by the difference between the Option Price per share, as
described in paragraph 1 hereof, and the Fair Market Value per share, determined in accordance with paragraph 9 hereof, as of the time of surrender. 

16. Notices. Any notice to be given to the Company under the terms of this Agreement shall be addressed to the Company in care of its Vice President and
Chief Financial Officer, and any notice to be given to the Director may be addressed at the address as it appears on the Company's records, or at such
other address as either party may hereafter designate in writing to the other. Any such notice shall be deemed to have been duly given if and when
enclosed in a properly sealed envelope addressed as aforesaid, and deposited, postage prepaid, in the United States mail.

 
 
 
 
 
 
 
17.

Provisions of Plan Controlling. This Option is subject in all respects to the provisions of the Plan. In the event of any conflict between any provisions
of this Option and the provisions of the Plan, the provisions of the Plan shall control, except to the extent the Plan permits the Committee to modify the
terms  of  an  Option  grant  and  has  done  so  herein.  Terms  defined  in  the  Plan  where  used  herein  shall  have  the  meanings  as  so  defined.  Director
acknowledges receipt of a copy of the Plan.

18. Wisconsin Contract. This Option has been granted in Wisconsin and shall be construed under the laws of that state.

IN WITNESS WHEREOF, the Corporation has granted this Option as of the day and year first above written.

BRADY CORPORATION
By:
Name:
Its:

I,                                         , hereby accept the foregoing Option award and agree to the terms and conditions thereof.

DIRECTOR'S ACCEPTANCE

DIRECTOR:
Signature:
Print Name:

 
 
 
 
 
 
 
 
 
 
 
 
 
 
EXHIBIT 10.46

BRADY CORPORATION
RESTRICTED STOCK UNIT AGREEMENT

Upon  management's  recommendation,  the  Management  Development  and  Compensation  Committee  (the  "Committee")  of  the  Brady  Corporation
Board of Directors has awarded to Stephen Millar ("Employee") a restricted stock unit award effective September 21, 2012 pursuant to the terms of the Brady
Corporation 2012 Omnibus Incentive Stock Plan (the "Plan"). The Corporation's records shall be the official record of the grant described herein and, in the
event of any conflict between this description and the Corporation's records, the Corporation's records shall control.

Number of Units

1.

This Restricted Stock Unit Award applies to 10,000 shares of the presently authorized Class A Nonvoting Common Stock of the Corporation, $.01 par
value  (the  "Restricted  Stock  Units").  The  Restricted  Stock  Units  granted  under  this  Agreement  are  units  that  will  be  reflected  in  a  book  account
maintained by the Corporation until they become vested or have been forfeited.

2.

Vesting Requirements

The vesting of this Award (other than pursuant to accelerated vesting in certain circumstances as provided in Section 3 below) shall be subject to the
satisfaction of the conditions set forth in Section 2(a) below:

(a) Vesting  (Earnings  per  Share).  The  vesting  requirement  under  this  Section  2(a)  shall  be  satisfied  only  if  (i)  the  Earnings  Per  Share  for  the
Corporation's fiscal years ending July 31, 2013 or July 31, 2014 are at least $2.68 (per the fiscal year audit accepted by the Audit Committee) and
(ii) the Employee remains continuously employed by the Corporation (or an Affiliate) from the date hereof until July 31, 2014.

(b)

Forfeiture of Restricted Shares. Except as provided in Section 3, if the Employee terminates employment prior to the satisfaction of the vesting
requirements  set  forth  in  Section  2(a)  above,  the  Restricted  Stock  Units  shall  immediately  be  forfeited.  The  period  of  time  during  which  the
Restricted Stock Units covered by this Award are forfeitable is referred to as the "Restricted Period."

3.

Accelerated Vesting.

(a) Notwithstanding  the  terms  and  conditions  of  Section  2  hereof,  in  the  event  of  the  termination  of  the  Employee's  employment  with  the
Corporation (and any Affiliate) prior to the end of the Restricted Period due to death or Disability, the Restricted Stock Units shall become fully
vested.

(b)

In the event of the termination of the Employee's employment with the Corporation (and any Affiliate) prior to the end of the Restricted Period
due to a Change in Control, the Restricted Stock Units shall become unrestricted and fully vested.

For purposes of this Agreement, a "Change of Control" shall occur if any person or group of persons (as defined in Section 13(d)(3) of the Securities
and Exchange Act of 1934) other than the members of the family of William H. Brady, Jr. and their descendants, or trusts for their benefit, and the W.
H. Brady Foundation, Inc., collectively, directly or indirectly controls in excess of 50% of the voting common stock of the Corporation.

 
 
 
 
 
 
 
 
 
 
 
For purposes of this Agreement, a termination due to Change of Control shall occur if within the 12 month period beginning with the date a Change of
Control  occurs  (i)  the  Employee's  employment  with  the  Corporation  (and  any  Affiliate)  is  involuntarily  terminated  (other  than  by  reason  of  death,
disability or Cause) or (ii) the Employee's employment with the Corporation (and any Affiliate) is voluntarily terminated by the Employee subsequent
to (A) a 10% or more diminution in the total of the Employee's annual base salary (exclusive of fringe benefits) and the Employee's target bonus in
comparison  with  the  Employee's  total  of  annual  base  salary  and  target  bonus  immediately  prior  to  the  date  the  Change  of  Control  occurs,  (B)  a
significant diminution in the responsibilities or authority of the Employee in comparison with the Employee's responsibility and authority immediately
prior to the date the Change of Control occurs or (C) the imposition of a requirement by the Corporation that the Employee relocate to a principal work
location more than 50 miles from the Employee's principal work location immediately prior to the date the Change of Control occurs.

For purposes of this Agreement, Cause means (i) the Employee's willful and continued failure to substantially perform the Employee's duties with the
Corporation (other than any such failure resulting from physical or mental incapacity) after written demand for performance is given to the Employee
by  the  Corporation  which  specifically  identifies  the  manner  in  which  the  Corporation  believes  the  Employee  has  not  substantially  performed  and  a
reasonable  time  to  cure  has  transpired,  (ii)  the  Employee's  conviction  of  or  plea  of  nolo  contendere  for  the  commission  of  a  felony,  or  (iii)  the
Employee's  commission  of  an  act  of  dishonesty  or  of  any  willful  act  of  misconduct  which  results  in  or  could  reasonably  be  expected  to  result  in
significant injury (monetarily or otherwise) to the Corporation, as determined in good faith by the Committee.

(c)

In the event of (i) the merger or consolidation of the Corporation with or into another corporation or corporations in which the Corporation is not
the surviving corporation, (ii) the adoption of any plan for the dissolution of the Corporation, or (iii) the sale or exchange of all or substantially all
the assets of the Corporation for cash or for shares of stock or other securities of another corporation, the Restricted Stock Units shall become
fully vested.

(d)

If  the  vesting  of  the  Restricted  Stock  Units  would  result  in  any  excise  tax  to  the  Employee  as  a  result  of  Section  280G  of  the  Code,  the
Corporation shall pay the Employee an amount equal to such excise tax.

4.

Dividend Account

The Corporation shall cause an account (the "Dividend Account") to be established and maintained as part of the records of the Corporation to evidence
the aggregate cash dividend equivalents accrued by the Employee from time to time under this Section. If the Corporation pays a cash dividend on the
Corporation Stock, the Employee shall accrue in his or her Dividend Account a cash dividend equivalent with respect to the Restricted Stock Units
covered by this Award as of the record date for the dividend, with each Restricted Stock Unit being equivalent to one share of Corporation Stock. No
interest  shall  accrue  on  any  amounts  reflected  in  the  Dividend  Account.  Subject  to,  and  as  promptly  as  practicable  following,  the  vesting  of  the
Restricted  Stock  Units,  the  Corporation  shall  pay  an  amount  in  cash  (without  interest  and  subject  to  applicable  withholding  taxes)  to  the  Employee
equal  to  the  aggregate  cash  dividend  equivalents  accrued  in  the  Employee's  Dividend  Account.  In  the  event  that  the  Employee  forfeits  Employee's
rights to the Restricted Stock Units, the Employee also shall be deemed to have forfeited Employee's rights to any cash dividend equivalents accrued in
the Employee's Dividend Account.

5.

Settlement of Restricted Stock Units. 

As soon as practicable after Restricted Stock Units become vested, the Company shall deliver to the Employee one share of the Corporation's Class A
Nonvoting Common Stock, $.01 par value ("Corporation Stock") for each Restricted Stock Unit which becomes vested.

6.

Transfer Restrictions

This Award is non-transferable and may not be assigned, pledged or hypothecated and shall not be subject to execution, attachment or similar process.
Upon  any  attempt  to  effect  any  such  disposition,  or  upon  the  levy  of  any  such  process,  the  Award  shall  immediately  become  null  and  void  and  the
Restricted Stock Units shall be forfeited.

 
 
 
 
 
 
 
 
7. Withholding Taxes

The Corporation may require payment of or withhold any tax which it believes is payable as a result of the Restricted Stock Units becoming vested, and
the Corporation may defer making delivery of the Corporation Stock until arrangements satisfactory to the Corporation have been made with regard to
any such withholding obligations. In lieu of part or all of any such payment, the Employee, in satisfaction of all withholding taxes (including, without
limitation, Federal income, FICA (Social Security and Medicare) and any state and local income taxes) payable as a result of such vesting, may elect,
subject  to  such  rules  and  regulations  as  the  Committee  may  adopt  from  time  to  time,  to  have  the  Corporation  withhold  that  number  of  shares  of
Corporation Stock (valued at Fair Market Value on the date of vesting and rounded upward) required to settle such withholding taxes.

8.

Death of Employee

If the Restricted Stock Units shall vest upon the death of the Employee, the shares of Corporation Stock and any amounts in the Employee's Dividend
Account  shall  be  issued  and  paid  to  the  estate  of  the  Employee  unless  the  Corporation  shall  have  theretofore  received  in  writing  a  beneficiary
designation, in which event they shall be issued and paid to the designated beneficiary.

9.

Confidentiality, Non-Solicitation and Non-Compete

As consideration for the grant of this Award, Employee agrees to, understands and acknowledges the following:

(a) During Employee's employment with the Corporation and its Affiliates (the "Company"), the Company will provide Employee with Confidential
Information relating to the Company, its business and clients, the disclosure or misuse of which would cause severe and irreparable harm to the
Company.  Employee  agrees  that  all  Confidential  Information  is  and  shall  remain  the  sole  and  absolute  property  of  the  Company.  Upon  the
termination of Employee's employment with the Company for any reason, Employee shall immediately return to the Company all documents and
materials that contain or constitute Confidential Information, in any form whatsoever, including but not limited to, all copies, abstracts, electronic
versions, and summaries thereof. Executive further agrees that, without the written consent of the Chief Executive Officer of the Corporation or,
in  the  case  of  the  Chief  Executive  Officer  of  the  Corporation,  without  the  written  approval  of  the  Board  of  Directors  of  the  Corporation,
Employee  will  not  disclose,  use,  copy  or  duplicate,  or  otherwise  permit  the  use,  disclosure,  copying  or  duplication  of  any  Confidential
Information of the Company, other than in connection with the authorized activities conducted in the course of Employee's employment with the
Company. Employee agrees to take all reasonable steps and precautions to prevent any unauthorized disclosure, use, copying or duplication of
Confidential Information. For purposes of this Agreement, Confidential Information means any and all financial, technical, commercial or other
information concerning the business and affairs of the Company that is confidential and proprietary to the Company, including without limitation,

(i)

(ii)

(iii)

information relating to the Company's past and existing customers and vendors and development of prospective customers and vendors,
including specific customer product requirements, pricing arrangements, payments terms, customer lists and other similar information;

inventions,  designs,  methods,  discoveries,  works  of  authorship,  creations,  improvements  or  ideas  developed  or  otherwise  produced,
acquired or used by the Company;

the Company's proprietary programs, processes or software, consisting of but not limited to, computer programs in source or object code
and  all  related  documentation  and  training  materials,  including  all  upgrades,  updates,  improvements,  derivatives  and  modifications
thereof and including programs and documentation in incomplete stages of design or research and development;

 
 
 
 
 
 
 
 
 
 
 
(iv)

(v)

the subject matter of the Company's patents, design patents, copyrights, trade secrets, trademarks, service marks, trade names, trade dress,
manuals,  operating  instructions,  training  materials,  and  other  industrial  property,  including  such  information  in  incomplete  stages  of
design or research and development; and

other  confidential  and  proprietary  information  or  documents  relating  to  the  Company's  products,  business  and  marketing  plans  and
techniques,  sales  and  distribution  networks  and  any  other  information  or  documents  which  the  Company  reasonably  regards  as  being
confidential.

(b)

Employee agrees that, without the written consent of the Chief Executive Officer of the Corporation, in the case of the Chief Executive Officer of
the  Corporation,  without  the  written  approval  of  the  Board  of  Directors  of  the  Corporation,  Employee  shall  not  engage  in  any  of  the  conduct
described  in  subsections  (i)  or  (ii),  below,  either  directly  or  indirectly,  or  as  an  employee,  contractor,  consultant,  partner,  officer,  director  or
stockholder, other than a stockholder of less than 5% of the equities of a publicly traded corporation, or in any other capacity for any person,
firm, partnership or corporation:

(i)

(ii)

During  the  time  of  Employee's  employment  with  Company,  Employee  will  not:  (A)  perform  duties  as  or  for  a  Competitor;  or
(B) participate in the inducement of or otherwise encourage Company employees, clients, or vendors to currently and/or prospectively
breach, modify, or terminate any agreement or relationship they have or had with Company.

For a period of 12 months following the termination of Employee's employment with Company, Employee will not: (A) perform duties as
or for a Competitor that are the same as or similar to the duties performed by Employee for the Company at any time during any part of
the  24  month  period  preceding  the  termination  of  Employee's  employment  with  Company;  or  (B)  participate  in  the  inducement  of  or
otherwise  encourage  Company  employees,  clients,  or  vendors  to  currently  and/or  prospectively  breach,  modify,  or  terminate  any
agreement  or  relationship  they  have  or  had  with  Company  during  any  part  of  the  24  month  period  preceding  the  termination  of
Employee's employment with Company.

For purposes of this Agreement, a Competitor shall mean any corporation, person, firm or organization (or division or part thereof) engaged in or
about  to  become  engaged  in  research  and  development  work  on,  or  the  production  and/or  sale  of,  any  product  or  service  which  is  directly
competitive with one with respect to which Employee acquired Confidential Information by reason of Employee's work with the Company.

(c)

Employee acknowledges and agrees that compliance with this Section 9 is necessary to protect the Company, and that a breach of any of this
Section 9 will result in irreparable and continuing damage to the Company for which there will be no adequate remedy at law. In the event of a
breach of this Section 9, or any part thereof, the Company, and its successors and assigns, shall be entitled to injunctive relief and to such other
and  further  relief  as  is  proper  under  the  circumstances.  The  Company  shall  institute  and  prosecute  proceedings  in  any  Court  of  competent
jurisdiction either in law or in equity to obtain damages for any such breach of this Section 9, or to enjoin Employee from performing services in
breach of Section 9(b) during the term of employment and for a period of 12 months following the termination of employment. Employee hereby
agrees to submit to the jurisdiction of any Court of competent jurisdiction in any disputes that arise under this Agreement.

(d)

Employee further agrees that, in the event of a breach of this Section 9, the Corporation shall also be entitled to recover the value of any amounts
previously  paid  or  payable  or  any  shares  (or  the  value  of  any  shares)  delivered  or  deliverable  to  Employee  pursuant  to  any  Company  bonus
program, this Agreement, and any other Company plan or arrangement.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
(e)

(f)

Employee agrees that the terms of this Section 9 shall survive the termination of Employee's employment with the Company.

EMPLOYEE HAS READ THIS SECTION 9 AND AGREES THAT THE CONSIDERATION PROVIDED BY THE CORPORATION IS FAIR
AND REASONABLE AND FURTHER AGREES THAT GIVEN THE IMPORTANCE TO THE COMPANY OF ITS CONFIDENTIAL AND
PROPRIETARY  INFORMATION,  THE  POST-EMPLOYMENT  RESTRICTIONS  ON  EMPLOYEE'S  ACTIVITIES  ARE  LIKEWISE  FAIR
AND REASONABLE.

10. Clawback

This Award is subject to the terms of the Corporation's recoupment, clawback or similar policy as it may be in effect from time to time, as well as any
similar provisions of applicable law, any of which could in certain circumstances require repayment or forfeiture of awards or any shares of Corporation
Stock  or  other  cash  or  property  received  with  respect  to  the  awards  (including  any  value  received  from  a  disposition  of  the  shares  acquired  upon
payment of the awards).

11. Adjustment of Shares

The terms and provisions of this Award (including, without limitation, the terms and provisions relating to the number and class of shares subject to this
Award)  shall  be  subject  to  appropriate  adjustment  in  the  event  of  any  recapitalization,  merger,  consolidation,  disposition  of  property  or  stock,
separation, reorganization, stock dividend, issuance of rights, combination or split-up or exchange of shares, or the like.

12.

Provisions of Plan Controlling

This Award is subject in all respects to the provisions of the Plan. In the event of any conflict between any provisions of this Award and the provisions
of the Plan, the provisions of the Plan shall control, except to the extent the Plan permits the Committee to modify the terms of an Award grant and has
done so herein. Terms defined in the Plan where used herein shall have the meanings as so defined. Employee acknowledges receipt of a copy of the
Plan.

13. Wisconsin Contract

This Award has been granted in Wisconsin and shall be construed under the laws of that state.

IN WITNESS WHEREOF, the Corporation has granted this Award as of the day and year first above written.

BRADY CORPORATION
By:
Name:
Its:

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
I,                     , hereby accept the foregoing Award and agree to the terms and conditions thereof, including the restrictions contained in Section 9 of

EMPLOYEE'S ACCEPTANCE

this Agreement.

EMPLOYEE: STEPHEN MILLAR
Signature:
Print Name:

 
 
 
 
 
 
SCHEDULE OF SUBSIDIARIES OF BRADY CORPORATION
July 31, 2012

State (Country)
Of Incorporation

   Wisconsin
   Delaware

EXHIBIT 21

Percentage
of Voting
Securities
Owned

Parent  

100% 

   Delaware
   Nevada
   Delaware

100% 
100% 
100% 

   Wisconsin

100% 

   Delaware
   Wisconsin

   Pennsylvania
   Wisconsin
   Wisconsin

   Australia
   Australia
   Australia
   Australia
   Australia

100% 
100% 

100% 
100% 
100% 

100% 
100% 
100% 
100% 
100% 

Name of Company
Brady Corporation
Tricor Direct, Inc.

Doing Business As:

Seton
Seton Name Plate Company
D&G Sign and Label
Seton Identification Products
Emedco
Champion America
DAWG, Inc.

Worldmark of Wisconsin Inc.
Brady Investment Co.
AIO Acquisition Inc.

Doing Business As:

All-In-One Products
Personnel Concepts
Personnel Concepts Limited
Personnel Concepts Ltd.
PC Limited
USA Printing & Mailing

Dual Core LLC

Doing Business As:

Identicard Systems Worldwide
Brady People ID
JAM Plastics
PromoVision Palomino
Temtec
Stopware
BIG Badges

Brady Mexico Holding LLC
Brady Precision Converting, LLC

Doing Business As Brady Medical

Clement Communications, Inc.
Brady International Co.
Brady Worldwide, Inc.

Also Doing Business As:

Brandon International
Varitronic Systems
Sorbent Products Company
TISCOR
Electromark

Brady Australia Holdings Pty. Ltd.
Brady Australia Pty. Ltd.
Seton Australia Pty. Ltd.
Accidental Health & Safety Pty. Ltd.
Trafalgar First Aid Pty. Ltd.

 
 
  
 
  
 
 
  
 
  
 
 
  
  
 
  
  
 
  
 
  
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
  
 
  
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
  
 
  
  
  
 
  
 
  
 
  
  
  
  
  
  
  
  
  
  
  
  
  
 
  
 
  
 
  
 
  
 
Carroll Australasia Pty. Ltd.
Scafftag Australia Pty. Ltd.
Visisign Pty. Ltd.
ID Warehouse Pty. Ltd.
Mix Group Australasia Pty. Ltd.
Transposafe Systems Belgium NV/SA
W.H. Brady, N.V.
Stickolor Industria e Comércio de Auto Adesivos Ltda.
W.H.B. do Brasil Ltda.
BRC Financial
W.H.B. Identification Solutions Inc.

Doing Business As:

Brady
Identicam Systems
Seton
Varitronics Canada

Brady Cayman Finance Company
Brady Investment Management (Shanghai) Co., Ltd.
Brady Technology (Wuxi) Co. Ltd.
Brady (Beijing) Co. Ltd.
Brady (Shenzhen) Co., Ltd.
Brady Technology (Dongguan) Co., Ltd.
Suzhou Dicel EMC Co., Ltd.
Brady Technology (Langfang) Co., Ltd.
Tradex Converting (Suzhou) Co., Ltd.
Brady (Xiamen) Co., Ltd.
Brady A/S
Braton Europe S.A.R.L
Brady Groupe S.A.S

Doing Business As:

Seton
Signals
BIG

Securimed S.A.S.
Brady GmbH

Doing Business As:

Seton
Balkhausen
Etimark

Brady Holdings GmbH & Co. KG
Brady Holdings Verwaltungs GmbH
Transposafe Systems Deutschland GmbH

   Australia
   Australia
   Australia
   Australia
   Australia
   Belgium
   Belgium
   Brazil
   Brazil
   Canada
   Canada

   Cayman Islands
   China
   China
   China
   China
   China
   China
   China
   China
   China
   Denmark
   France
   France

   France
   Germany

   Germany
   Germany
   Germany

100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 

100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 

100% 
100% 

100% 
100% 
100% 

 
    
    
    
    
    
    
    
    
    
    
    
  
  
  
  
  
  
  
  
  
  
    
    
    
    
    
    
    
    
    
    
    
    
    
  
  
  
  
  
  
  
  
    
    
  
  
  
  
  
  
  
  
    
    
    
Quo-Luck Company Limited
Bakee Metal Manufactory Company Limited
Brady Corporation Hong Kong Limited
Brady Company India Private Limited
Brady Italia, S.r.l.
Nippon Brady K.K.
Brady Luxembourg S.à r.l.
Brady Finance Luxembourg S.à r.l.
Brady Technology SDN. BHD.
W. H. Brady S. de R.L. de C.V.
Brady Servicios, S. de R.L. de C.V.
Brady B.V.
Brady Finance B.V.
Holland Mounting Systems B.V.
Transposafe Systems Holland B.V.
Brady AS
Pervaco AS
Brady Philippines Direct Marketing Inc.
Transposafe Systems Polska Sp. Z.o.o.
Brady Corporation S.E.A. Pte. Ltd.
Brady Corporation Asia Pte. Ltd.
Brady Asia Holding Pte. Ltd.
Brady Corporation Asia Pacific Pte. Ltd.
Brady Asia Pacific Pte. Ltd.
Brady s.r.o.
Wiremarkers Africa Pty. Ltd.
Dartag Marking Pty. Ltd.
Touch Fasteners Pty. Ltd.
Grafo Wiremarkers Pty. Ltd.
Brady Korea LLP
Brady Identificación S.L.U.
Attent Fastighter AB
Brady AB
Brady Sweden Holding AB
Runelandhs Försäljnings AB
Brady Converting AB
Tradex AB
Brady Technologies (Thailand) Co. Ltd.
Brady Etiket ve Isaretleme Ticaret Ltd. Sirketi
Brady Middle East FZE
B.I. (UK) Limited
Brady Corporation Limited
Brady European Finance Limited
Brady European Holdings Limited
Scafftag Limited

   Hong Kong
   Hong Kong
   Hong Kong
   India
   Italy
   Japan
   Luxembourg
   Luxembourg
   Malaysia
   Mexico
   Mexico
   Netherlands
   Netherlands
   Netherlands
   Netherlands
   Norway
   Norway
   Philippines
   Poland
   Singapore
   Singapore
   Singapore
   Singapore
   Singapore
   Slovakia
   South Africa
   South Africa
   South Africa
   South Africa
   South Korea
   Spain
   Sweden
   Sweden
   Sweden
   Sweden
   Sweden
   Sweden
   Thailand
   Turkey
   United Arab Emirates
   United Kingdom
   United Kingdom
   United Kingdom
   United Kingdom
   United Kingdom

100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 

100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 

 
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
  
    
    
    
    
    
    
    
    
    
    
    
    
    
CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

We  consent  to  the  incorporation  by  reference  in  Registration  Statement  Nos.  333-38857,  333-38859,  333-44505,  333-92417,  333-99615,  333-110949,
333-122867,  333-134503,  333-137686,  333-141402,  333-162538  and  333-177039  on  Form  S-8  and  333-177529  on  Form  S-3  of  our  reports  dated
September 26, 2012, relating to the consolidated financial statements and financial statement schedule of Brady Corporation and the effectiveness of Brady
Corporation's internal control over financial reporting, appearing in this Annual Report on Form 10-K of Brady Corporation for the year ended July 31, 2012.

Milwaukee, WI
September 27, 2012

EXHIBIT 23

EXHIBIT 31.1

I, Frank M. Jaehnert, certify that:

(1) I have reviewed this annual report on Form 10-K of Brady Corporation;

RULE 13a-14(a)/15d-14(a) CERTIFICATION

(2) Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the

statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

(3) Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the

financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

(4)  The  registrant's  other  certifying  officer  and  I  are  responsible  for  establishing  and  maintaining  disclosure  controls  and  procedures  (as  defined  in
Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the
registrant and have:

a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to
ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities,
particularly during the period in which this report is being prepared;

b)  Designed  such  internal  control  over  financial  reporting,  or  caused  such  internal  control  over  financial  reporting  to  be  designed  under  our
supervision,  to  provide  reasonable  assurance  regarding  the  reliability  of  financial  reporting  and  the  preparation  of  financial  statements  for  external
purposes in accordance with generally accepted accounting principles;

c)  Evaluated  the  effectiveness  of  the  registrant's  disclosure  controls  and  procedures  and  presented  in  this  report  our  conclusions  about  the

effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

d) Disclosed in this report any change in the registrant's internal control over financial reporting that occurred during the registrant's most recent
fiscal  quarter  (the  registrant's  fourth  fiscal  quarter  in  the  case  of  an  annual  report)  that  has  materially  affected,  or  is  reasonably  likely  to  materially
affect, the registrant's internal control over financial reporting; and

(5) The registrant's other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the

registrant's auditors and the audit committee of the registrant's board of directors (or persons performing the equivalent functions):

a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably

likely to adversely affect the registrant's ability to record, process, summarize and report financial information; and

b)  Any  fraud,  whether  or  not  material,  that  involves  management  or  other  employees  who  have  a  significant  role  in  the  registrant's  internal

control over financial reporting.

/s/ FRANK M. JAEHNERT
(Frank M. Jaehnert)
President and Chief Executive Officer

Date: September 27, 2012

 
EXHIBIT 31.2

I, Thomas J. Felmer, certify that:

(1) I have reviewed this annual report on Form 10-K of Brady Corporation;

RULE 13a-14(a)/15d-14(a) CERTIFICATION

(2) Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the

statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

(3) Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the

financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

(4)  The  registrant's  other  certifying  officer  and  I  are  responsible  for  establishing  and  maintaining  disclosure  controls  and  procedures  (as  defined  in
Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the
registrant and have:

a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to
ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities,
particularly during the period in which this report is being prepared;

b)  Designed  such  internal  control  over  financial  reporting,  or  caused  such  internal  control  over  financial  reporting  to  be  designed  under  our
supervision,  to  provide  reasonable  assurance  regarding  the  reliability  of  financial  reporting  and  the  preparation  of  financial  statements  for  external
purposes in accordance with generally accepted accounting principles;

c)  Evaluated  the  effectiveness  of  the  registrant's  disclosure  controls  and  procedures  and  presented  in  this  report  our  conclusions  about  the

effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

d) Disclosed in this report any change in the registrant's internal control over financial reporting that occurred during the registrant's most recent
fiscal  quarter  (the  registrant's  fourth  fiscal  quarter  in  the  case  of  an  annual  report)  that  has  materially  affected,  or  is  reasonably  likely  to  materially
affect, the registrant's internal control over financial reporting; and

(5) The registrant's other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the

registrant's auditors and the audit committee of the registrant's board of directors (or persons performing the equivalent functions):

a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably

likely to adversely affect the registrant's ability to record, process, summarize and report financial information; and

b)  Any  fraud,  whether  or  not  material,  that  involves  management  or  other  employees  who  have  a  significant  role  in  the  registrant's  internal

control over financial reporting.

/s/ THOMAS J. FELMER
(Thomas J. Felmer)
Senior Vice President and Chief Financial Officer

Date: September 27, 2012

 
SECTION 1350 CERTIFICATION

EXHIBIT 32.1

Pursuant  to  18  U.S.C.  Section  1350,  as  adopted  pursuant  to  Section  906  of  the  Sarbanes-Oxley  Act  of  2002,  the  undersigned  officer  of  Brady

Corporation (the "Company") certifies to his knowledge that:

(1) The Annual Report on Form 10-K of the Company for the year ended July 31, 2012 fully complies with the requirements of Section 13(a) or

15(d) of the Securities Exchange Act of 1934; and

(2) The information contained in that Form 10-K fairly presents, in all material respects, the financial conditions and results of operations of the

Company.

/s/ FRANK M. JAEHNERT
(Frank M. Jaehnert)
President and Chief Executive Officer

Date: September 27, 2012

A  signed  original  of  this  written  statement  required  by  Section  906,  or  other  document  authenticating,  acknowledging,  or  otherwise  adopting  the
signature that appears in typed form within the electronic version of this written statement required by Section 906, has been provided to the Company and
will be retained by the Company and furnished to the Securities and Exchange Commission or its staff upon request.

 
SECTION 1350 CERTIFICATION

EXHIBIT 32.2

Pursuant  to  18  U.S.C.  Section  1350,  as  adopted  pursuant  to  Section  906  of  the  Sarbanes-Oxley  Act  of  2002,  the  undersigned  officer  of  Brady

Corporation (the "Company") certifies to his knowledge that:

(1) The Annual Report on Form 10-K of the Company for the year ended July 31, 2012 fully complies with the requirements of Section 13(a) or

15(d) of the Securities Exchange Act of 1934; and

(2) The information contained in that Form 10-K fairly presents, in all material respects, the financial conditions and results of operations of the

Company.

/s/ THOMAS J. FELMER
(Thomas J. Felmer)
Senior Vice President and Chief Financial Officer

Date: September 27, 2012

A  signed  original  of  this  written  statement  required  by  Section  906,  or  other  document  authenticating,  acknowledging,  or  otherwise  adopting  the
signature that appears in typed form within the electronic version of this written statement required by Section 906, has been provided to the Company and
will be retained by the Company and furnished to the Securities and Exchange Commission or its staff upon request.