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Brady

brc · NYSE Industrials
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Ticker brc
Exchange NYSE
Sector Industrials
Industry Security & Protection Services
Employees 5001-10,000
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FY2022 Annual Report · Brady
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Table of Contents

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-K

☑ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

☐

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended July 31, 2022

OR

For the transition period from                    to                    

Commission file number 1-14959

BRADY CORPORATION

(Exact name of registrant as specified in charter)

Wisconsin
(State or other jurisdiction of incorporation or organization)

39-0178960
(IRS Employer Identification No.)

6555 West Good Hope Road
Milwaukee, Wisconsin 53233
(Address of principal executive offices and Zip Code)

(414) 358-6600
(Registrant’s telephone number, including area code)

Securities registered pursuant to Section 12(b) of the Act:

Title of each class

Trading Symbol

Name of each exchange on which registered

Class A Nonvoting Common Stock, par value $0.01 per share

BRC

New York Stock Exchange

Securities registered pursuant to Section 12(g) of the Act: None 

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.    Yes   ☑   No  ☐

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.    Yes   ☐    No  ☑

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for
such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.    Yes  ☑    No  ☐

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T during the preceding 12
months (or for such shorter period that the registrant was required to submit such files).    Yes  ☑    No  ☐

Indicate  by  check  mark  whether  the  registrant  is  a  large  accelerated  filer,  an  accelerated  filer,  a  non-accelerated  filer,  smaller  reporting  company,  or  an  emerging  growth  company.  See  the
definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company," and "emerging growth company" in Rule 12b-2 of the Exchange Act.

Large accelerated filer

Non-accelerated filer

  ☑
  ☐

Accelerated filer

Smaller reporting company

  ☐
  ☐

Emerging growth company

☐

If  an  emerging  growth  company,  indicate  by  check  mark  if  the  registrant  has  elected  not  to  use  the  extended  transition  period  for  complying  with  any  new  or  revised  financial  accounting
standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Indicate by check mark whether the registrant has filed a report on and attestation to its management's assessment of the effectiveness of its internal control over financial reporting under Section
404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by the registered public accounting firm that prepared or issued its audit report.  ☑ 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act).    Yes  ☐    No  ☑

The aggregate market value of the non-voting common stock held by non-affiliates of the registrant as of January 31, 2022, was approximately $2,357,701,247 based on the closing sale price of
$51.92 per share on that date as reported for the New York Stock Exchange. As of August 31, 2022, there were 46,380,310 outstanding shares of Class A Nonvoting Common Stock (the “Class A
Common Stock”), and 3,538,628 shares of Class B Common Stock. The Class B Common Stock, all of which is held by affiliates of the registrant, is the only voting stock.

 
 
 
INDEX

PART I

Page

Table of Contents

Item 1. Business

General Development of Business
Narrative Description of Business

Overview
Research and Development
Operations
Human Capital Management
Information Available on the Internet

Item 1A. Risk Factors
Item 1B. Unresolved Staff Comments
Item 2. Properties
Item 3. Legal Proceedings
Item 4. Mine Safety Disclosures

PART II

Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities
Item 6. [Reserved]
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations
Item 7A. Quantitative and Qualitative Disclosures About Market Risk
Item 8. Financial Statements and Supplementary Data
Item 9. Changes in and Disagreements With Accountants on Accounting and Financial Disclosure
Item 9A. Controls and Procedures
Item 9B. Other Information
Item 9C. Disclosure Regarding Foreign Jurisdictions That Prevent Inspections

Item 10. Directors, Executive Officers and Corporate Governance
Item 11. Executive Compensation

PART III

Compensation Discussion and Analysis
Management Development and Compensation Committee Interlocks and Insider Participation
Management Development and Compensation Committee Report
Compensation Policies and Practices
Summary Compensation Table
Grants of Plan-Based Awards for 2022
Outstanding Equity Awards at 2022 Fiscal Year End
Option Exercises and Stock Vested for Fiscal 2022
Non-Qualified Deferred Compensation for Fiscal 2022
Potential Payments Upon Termination or Change in Control
CEO Pay Ratio Disclosure
Compensation of Directors
Director Compensation Table — Fiscal 2022

Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters
Item 13. Certain Relationships, Related Transactions, and Director Independence
Item 14. Principal Accountant Fees and Services

PART IV

Item 15. Exhibits and Financial Statement Schedules
Item 16. Form 10-K Summary
Signatures

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Forward-Looking Statements

PART I

In this Annual Report on Form 10-K for Brady Corporation ("Brady," "Company," "we," "us," "our"), statements that are not reported financial results
or  other  historic  information  are  “forward-looking  statements.”  These  forward-looking  statements  relate  to,  among  other  things,  the  Company's  future
financial position, business strategy, targets, projected sales, costs, income, capital expenditures, debt levels and cash flows, and plans and objectives of
management for future operations.

The use of words such as “may,” “will,” “expect,” “intend,” “estimate,” “anticipate,” “believe,” “should,” “project” or “plan” or similar terminology
are  generally  intended  to  identify  forward-looking  statements.  These  forward-looking  statements  by  their  nature  address  matters  that  are,  to  different
degrees, uncertain and are subject to risks, assumptions, and other factors, some of which are beyond Brady's control, that could cause actual results to
differ materially from those expressed or implied by such forward-looking statements. For Brady, uncertainties arise from:

Increased cost of raw materials, labor and freight as well as raw material shortages and supply chain disruptions    

•
• Adverse impacts of the novel coronavirus ("COVID-19") pandemic or other pandemics
• Decreased demand for the Company's products
• Ability to compete effectively or to successfully execute its strategy
• Ability to develop technologically advanced products that meet customer demands
• Ability to identify, integrate, and grow acquired companies, and to manage contingent liabilities from divested businesses
• Difficulties  in  protecting  websites,  networks,  and  systems  against  security  breaches  and  difficulties  in  preventing  phishing  attacks,  social

engineering or malicious break-ins.
Risks associated with the loss of key employees
Extensive regulations by U.S. and non-U.S. governmental and self-regulatory entities
Litigation, including product liability claims
Foreign currency fluctuations
Potential write-offs of goodwill and other intangible assets
Changes in tax legislation and tax rates

•
•
•
•
•
•
• Differing interests of voting and non-voting shareholders
• Numerous other matters of national, regional and global scale, including major public health crises and government responses thereto and those of
a  political,  economic,  business,  competitive,  and  regulatory  nature  contained  from  time  to  time  in  Brady's  U.S.  Securities  and  Exchange
Commission filings, including, but not limited to, those factors listed in the “Risk Factors” section within Item 1A of Part I of this Annual Report
on Form 10-K.

These uncertainties may cause Brady's actual future results to be materially different than those expressed in its forward-looking statements. Brady

does not undertake to update its forward-looking statements except as required by law.

Item 1. Business

General Development of Business

Brady  was  incorporated  under  the  laws  of  the  state  of  Wisconsin  in  1914.  The  Company  is  a  global  manufacturer  and  supplier  of  identification
solutions and workplace safety products that identify and protect premises, products and people. The ability to provide customers with a broad range of
proprietary, customized and diverse products for use in various applications across multiple industries and geographies, along with a commitment to quality
and service, have made Brady a leader in many of its markets.

The Company’s primary objective is to build upon its market position and increase shareholder value by enabling a highly competent and experienced

organization to focus on the following key competencies:

•

Innovative  products  —  Technologically-advanced,  internally-developed  proprietary  products  that  drive  revenue  growth  and  sustain  gross  profit
margins.
Customer service — Understanding customer needs and providing a high level of customer service.

•
• Global leadership position in niche markets.
• Digital capabilities.
•
• Operational excellence — Continuous productivity improvement, automation, and product customization capabilities.

Compliance expertise.

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Brady's long-term sales growth and profitability will depend not only on the overall economic environment and our ability to successfully navigate
changes in the macro environment, but also on our ability to develop and market innovative new products, deliver a high level of customer service, advance
our  digital  capabilities,  and  continuously  improve  the  efficiency  of  our  global  operations.  In  our  Identification  Solutions  ("ID  Solutions"  or  "IDS")
business, our strategy for growth includes an increased focus on certain industries and products, a focus on improving the customer buying experience, and
the  development  of  technologically  advanced,  innovative  and  proprietary  products.  In  our  Workplace  Safety  ("WPS")  business,  our  strategy  for  growth
includes a focus on workplace safety critical industries, streamlining our product offerings, compliance expertise, customization expertise, improving the
overall customer experience, and improving our digital capabilities.

The following were key initiatives supporting the strategy in fiscal 2022:

•

Investing  in  organic  growth  by  enhancing  our  research  and  development  process  and  utilizing  customer  feedback  and  observations  to  develop
innovative new products that solve customer needs and improve environmental sustainability.
Providing our customers with the highest level of customer service.
•
•
Expanding and enhancing our sales capabilities through an improved digital presence and the use of data-driven marketing automation tools.
• Maintaining profitability through pricing mechanisms to mitigate the impacts of supply chain disruptions and inflationary pressures while ensuring

prices are market competitive.
Investing in acquisitions that enhance our strategic position and accelerate long-term sales growth.

•
• Driving operational excellence and executing sustainable efficiency gains within our selling, general and administrative structures and within our

•

global operations including insourcing of critical products and manufacturing activities while reducing our environmental footprint.
Building on our culture of diversity, equity and inclusion to increase employee engagement and enhance recruitment and retention practices in
order to drive differentiated performance and execute our strategy.

Narrative Description of Business

Overview

The Company is organized and managed on a global basis within two reportable segments: Identification Solutions and Workplace Safety.

The  IDS  segment  includes  high-performance  and  innovative  safety,  identification  and  healthcare  products  manufactured  under  multiple  brands,
including the Brady brand. Industrial identification products are sold through distribution to a broad range of maintenance, repair, and operations ("MRO")
and original equipment manufacturing customers and through other channels, including direct sales and digital. Healthcare identification products are sold
directly to customers and through distribution and group purchasing organizations.

The WPS segment includes workplace safety, identification and compliance products sold under multiple brand names primarily through catalog and
digital channels to a broad range of MRO customers. Approximately 40% of the WPS business is derived from internally manufactured products and 60%
is from externally sourced products.

Below is a summary of sales by reportable segment during the years ended July 31:

IDS
WPS
Total

ID Solutions

2022

2021

2020

77.6 %
22.4 %
100.0 %

73.5 %
26.5 %
100.0 %

72.6 %
27.4 %
100.0 %

Within the ID Solutions segment, the primary product categories include:

•

•

Product  identification,  which  includes  materials,  printing  systems,  RFID  and  bar  code  scanners  for  product  identification,  brand  protection
labeling, work in process labeling, finished product identification, and industrial track and trace applications.
Facility  safety  and  identification  and  protection,  which  includes  safety  signs,  floor-marking  tape,  pipe  markers,  labeling  systems,  spill  control
products, lockout/tagout devices, and software and services for safety compliance auditing, procedure writing and training.

• Wire identification, which includes hand-held printers, wire markers, sleeves, and tags.

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•
•

People identification, which includes name tags, badges, lanyards, rigid-card printing systems, and access control software.
Patient identification, which includes wristbands, labels, printing systems, and other products used in hospitals, laboratories, and other healthcare
settings for tracking and improving the safety of patients.

Approximately 65% of ID Solutions products are sold under the Brady brand, with other primary brands including identification products for the utility
industry which are marketed under the Electromark brand and security and identification badges and systems which are marketed under the IDenticard,
PromoVision,  Brady  People  ID,  BIG,  and  MAGiCARD  brands.  Spill  control  products  are  marketed  under  the  SPC  brand,  lockout/tagout  products  are
offered  under  the  Scafftag  brand,  RFID  products  are  marketed  under  the  Nordic  ID  brand,  and  barcode  scanners  are  marketed  under  the  Code  brand.
Identification and patient safety products in the healthcare industry are available under the PDC Healthcare brand and custom wristbands for the leisure and
entertainment industry are available under the PDC brand.

The ID Solutions segment offers high-quality products with rapid response and superior service to provide solutions to customers. IDS markets and
sells products through multiple channels including distribution, a direct sales force, and digital channels. The ID Solutions sales force partners with end-
users and distributors by providing technical application and product expertise.

IDS  manufactures  differentiated,  proprietary  products,  most  of  which  have  been  internally  developed.  These  internally  developed  products  include
materials; printing, identification and tracking systems; and software. IDS competes for business on several factors, including product innovation, customer
service,  breadth  of  product  offering,  product  quality,  price,  expertise,  production  capabilities,  and  for  multinational  customers,  our  global  footprint.
Competition is highly fragmented, ranging from smaller companies offering minimal product variety, to some of the world's largest adhesive and electrical
product companies offering competing products as part of their overall product lines.

ID  Solutions  serves  customers  in  many  industries,  which  include  industrial  manufacturing,  electronic  manufacturing,  healthcare,  chemical,  oil,  gas,

automotive, aerospace, governments, mass transit, electrical contractors, education, leisure and entertainment and telecommunications, among others.

Workplace Safety

Within the Workplace Safety segment, the primary product categories include:

Safety and compliance signs, tags, labels, and markings.
Informational signage and markings.

•
•
• Asset tracking labels.
•
•
•

Facility safety and personal protection equipment.
First-aid products.
Labor law and other compliance posters.

Products within the Workplace Safety segment are sold under a variety of brands including: safety and facility identification products offered under the
Seton,  Emedco,  Signals,  Safety  Signs,  SafetyShop,  Signs  &  Labels,  and  Pervaco  brands;  first  aid  supplies  under  the  Accidental  Health  and  Safety,
Trafalgar, and Securimed brands; wire identification products marketed under the Carroll brand; and labor law and compliance posters under the Personnel
Concepts and Clement Communications brands.

The Workplace Safety segment manufactures a broad range of stock and custom identification products, and also sells a broad range of related resale
products. Historically, both the Company and many of our competitors focused their businesses on catalog marketing, often with varying product niches.
Many  of  our  competitors  extensively  utilize  e-commerce  to  promote  the  sale  of  their  products.  A  consequence  of  e-commerce  is  price  transparency,  as
prices on non-proprietary products can be easily compared. Therefore, to compete effectively, we focus on pricing our products competitively, we continue
to  build  out  our  e-commerce  capabilities,  we  focus  on  developing  unique  or  customized  solutions,  enhancing  the  customer  experience,  and  providing
compliance expertise as these factors are critical to retain existing customers and convert new customers. Workplace Safety primarily sells to businesses
and serves many industries, including manufacturers, process industries, government, education, construction, and utilities.

Research and Development

The Company focuses its research and development ("R&D") efforts on track and trace applications, pressure sensitive materials, identification and
printing systems, software, and the development of other workplace safety-related products. The Company spent $58.5 million, $44.6 million, and $40.7
million on its R&D activities during the years ended July 31, 2022,

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2021, and 2020, respectively. The majority of R&D spend supports the IDS segment including the recent acquisitions of Code, Magicard, and Nordic ID in
fiscal  2021.  Material  development  involves  the  application  of  surface  chemistry  concepts  for  top  coatings  and  adhesives  applied  to  a  variety  of  base
materials. The design of our identification and printing systems integrates materials, embedded software, a variety of printing technologies and product
scanning  and  identification  technologies  to  form  a  complete  solution  for  customer  applications.  In  addition,  the  R&D  team  supports  production  and
marketing efforts by providing application and technical expertise.

The  Company  owns  patents  and  tradenames  relating  to  certain  products  in  the  United  States  and  internationally.  Although  the  Company  believes
patents are a significant driver in maintaining its position for certain products, technology in the areas covered by many of the patents continues to evolve
and may limit the value of such patents. The Company's business is not dependent on any single patent or group of patents. Patents applicable to specific
products extend for up to 20 years according to the date of patent application filing or patent grant, depending upon the legal term of patents in the various
countries  where  patent  protection  is  obtained.  The  Company's  tradenames  are  generally  valid  ten  years  from  the  date  of  registration,  and  are  typically
renewed on an ongoing basis.

Operations

The materials used in the products manufactured consist of a variety of plastic and synthetic films, paper, metal and metal foil, cloth, fiberglass, inks,
dyes, adhesives, pigments, natural and synthetic rubber, organic chemicals, polymers, and solvents for consumable identification products in addition to
molded  parts,  electronic  components,  chips,  and  sub-assemblies  for  identification  and  printing  systems.  The  Company  operates  coating  facilities  that
manufacture bulk rolls of label stock for internal and external customers. In addition, the Company purchases finished products for resale.

The  Company  purchases  raw  materials,  components  and  finished  products  from  many  suppliers.  Overall,  we  are  not  dependent  upon  any  single
supplier for our most critical base materials or components. However, we have chosen in certain situations to sole source, or limit the sources of materials,
components, or finished items for design or cost reasons. As a result, disruptions in supply could have an impact on results for a period of time, but we
believe  any  disruptions  would  simply  require  qualification  of  new  suppliers  and  the  disruption  would  be  modest.  In  certain  instances,  the  qualification
process could be more costly or take a longer period of time and in certain situations, such as a global shortage of critical materials or components, the
financial impact could be material.

The Company carries working capital mainly related to accounts receivable and inventory. Inventory consists of raw materials, work in process and
finished goods. Generally, custom products are made to order while an on-hand quantity of stock product is maintained to provide customers with timely
delivery. Average time to fulfill customer orders varies from same-day to one month, depending on the type of product, customer request, and whether the
product is stock or custom-designed and manufactured. Normal and customary payment terms primarily range from net 10 to 90 days from date of invoice
and vary by geography.

The Company has a broad customer base, and no individual customer represents 10% or more of total net sales.

Human Capital Management

As of July 31, 2022, the Company employed approximately 5,700 individuals worldwide, of which approximately 1,650 were employed in the United

States and approximately 4,050 were employed outside the United States.

The  Company’s  Vice  President  of  Human  Resources  is  responsible  for  developing  the  Company’s  human  capital  strategy,  which  includes  the
attraction,  acquisition,  development,  engagement  and  retention  of  talent  to  deliver  on  the  Company’s  strategy  as  well  as  the  design  of  employee
compensation  and  benefits  programs.  Management  is  responsible  for  executing  the  Company's  human  capital  strategy.  The  Vice  President  of  Human
Resources is also responsible for leading the Company’s diversity, equity, and inclusion initiatives. The Company’s Board of Directors and its committees
receive regular updates on the operation and status of these initiatives and human capital trends and activities from the Vice President of Human Resources,
the CEO and others within senior management.

Key areas of focus with respect to human capital include:

Health  and  Safety:  The  Company’s  health  and  safety  programs  are  designed  around  global  standards  with  appropriate  variations  addressing  the
multiple jurisdictions and regulations, specific hazards and unique working environments of the Company’s manufacturing, distribution and headquarter
operations. The Company requires each of its locations to perform regular safety audits to ensure proper safety policies, program procedures, analyses and
trainings  are  in  place.  The  Company  utilizes  a  mixture  of  leading  and  lagging  indicators  to  assess  the  health  and  safety  performance  of  its  operations.
Lagging indicators include the OSHA Total Recordable Incident Rate (“TRIR”) and the Lost Time Case Rate (“LTCR”) based upon the

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number of incidents per 100 employees. Leading indicators include reporting and closure of all near miss events. The Company also utilizes trainings such
as Environmental, Health and Safety (“EHS”) coaching and engagement conversations as preventative measure. During the year ended July 31, 2022, the
Company had a TRIR of 0.53, a LTCR of 0.32 and no work-related fatalities.

Diversity, Equity, and Inclusion: Fostering a culture of diversity, equity and inclusion in the workplace means employees are and believe that they are
valued and listened to, and the Company has made this a top priority. The Company believes that its culture of diversity, equity and inclusion enables it to
create, develop and fully leverage the strengths of its workforce to exceed customer expectations and successfully pursue its growth objectives. To this end,
the  Company  engages  employees  through  various  employee  resource  groups  staffed  by  employees  with  diverse  backgrounds,  experiences  and
characteristics  who  share  a  common  interest  in  professional  development,  improving  corporate  culture  and  delivering  improved  business  results.  Each
employee resource group is sponsored and supported by senior leaders throughout the organization.

The Company has implemented several steps to drive accountability for increasing diversity, equity and inclusion throughout the global organization.
The CEO and other senior leaders have diversity, equity and inclusion objectives embedded in their annual performance goals. The Company also strives to
build  a  diverse  talent  pipeline  by  partnering  with  its  business  units  in  their  workforce  planning  to  develop  initiatives  and  goals  to  recruit  diverse  talent
across defined organizational levels and skill areas. The Company trains its recruiting workforce in diversity sourcing strategies and partners with external
organizations that develop and supply diverse talent. The Company has also expanded its university outreach programs to access diverse organizations, has
implemented interview guides to mitigate bias in interviewing, has implemented a Company-wide recruiting policy to drive change and ensure manager
accountability,  has  implemented  mentoring  programs  to  increase  employee  engagement  and  retention  and  has  implemented  required  training  for  all
managers  on  diversity,  equity  and  inclusion  compliance  and  unconscious  bias.  As  of  July  31,  2022,  40%  of  the  members  of  the  Company’s  Board  of
Directors were women and 60% of committee chairs of the Company’s Board of Directors were women.

Training and Talent Development:  The  Company  is  committed  to  the  continued  development  of  its  people.  Strategic  talent  reviews  and  succession
planning occur on a planned cadence annually. The CEO and the Vice President of Human Resources convene meetings with senior Company leadership
and the Board of Directors to review top enterprise talent and discuss succession planning for key leadership roles.

The Company provides technical training to employees, customers and suppliers who work for or with the Company’s products. Training is provided

in a variety of formats to accommodate the respective learner’s style, pace, location, technical knowledge and access.

Compensation and Benefits: The Company values its people and strives to deliver compensation and benefit programs and plans that are competitive
with  the  external  market.  The  Company  provides  subsidized  health  and  welfare  benefits,  as  well  as  postretirement,  incentive  and  equity-based
compensation  plans  and  programs  to  eligible  employees.  Refer  to  the  Compensation  Discussion  &  Analysis  for  additional  information  regarding  the
Company’s compensation and benefits programs.

Information Available on the Internet

The Company’s Corporate Internet address is www.bradyid.com. The Company makes available, free of charge, on or through its website, copies of its
Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K, and amendments to all such reports as soon as reasonably
practicable after such reports are electronically filed with or furnished to the SEC. The Company is not including the information contained on or available
through its website as part of, or incorporating such information by reference into, this Annual Report on Form 10-K.

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Item 1A. Risk Factors

Investors should carefully consider the risks set forth below and all other information contained in this report and other documents we file with the
SEC. The risks and uncertainties described below are those that we have identified as material, but are not the only risks and uncertainties facing us. Our
business is also subject to general risks and uncertainties that affect many other companies, such as market conditions, geopolitical events, changes in laws
or accounting rules, fluctuations in interest rates, terrorism, wars or conflicts, major health concerns, natural disasters or other disruptions of expected
economic or business conditions. Additional risks and uncertainties not currently known to us or that we currently believe are immaterial also may impair
our business and financial results.

Business Risks

Raw material and other cost inflation as well as product shortages could adversely affect our business and financial results.

We manufacture certain parts and components of our products and therefore require raw materials from suppliers, which could be interrupted for a
variety  of  reasons,  including  availability  and  pricing.  Prices  and  lead  times  for  raw  materials  and  other  components  necessary  for  production  have
fluctuated in the past, including increased raw production costs, increased wage rates, and extended lead times. Significant increases could adversely affect
our profit margins and results of operations. Changes in trade policies; shortages due to the COVID-19 pandemic, other pandemics, or any other reason; the
imposition of duties and tariffs and potential retaliatory countermeasures could adversely impact the price or availability of raw materials. In addition, labor
shortages  or  an  increase  in  the  cost  of  labor  could  adversely  affect  our  profit  margins  and  results  of  operations.  Due  to  competitive  pressures  or  other
factors, the Company may not be able to pass along increased raw material and component part costs to its customers in the form of price increases or our
ability to do so could be delayed, which could adversely impact our business and financial results.

The  costs  of  certain  raw  materials,  components,  transportation  and  energy  necessary  for  our  operations  and  the  production  and  distribution  of  our
products have increased significantly. While we have implemented certain cost containment measures and selective price increases, as well as taken other
actions to offset these inflationary pressures in our supply chain, we may not be able to offset all of the increases in our operational costs, which could
adversely impact our business and financial results.

The COVID-19 pandemic has adversely impacted, and continues to pose risks to our operations and business.

The COVID-19 pandemic has disrupted the global economy and adversely impacted our businesses, including demand for our products across multiple
end-markets as well as our supply chain and operations. While we have experienced sequentially improving activity in most markets and geographies, the
public  health  situation,  global  response  measures  and  corresponding  impacts  on  various  markets  remain  fluid  and  uncertain  and  may  lead  to  sudden
changes in trajectory and outlook. The COVID-19 pandemic has impacted our business most recently related to supply chain disruptions, labor constraints,
inflation,  and  government-mandated  lockdowns.  The  duration  and  extent  of  the  impact  of  the  COVID-19  pandemic  on  our  business,  operations  and
financial results depends on factors that cannot be accurately predicted at this time, such as the severity and transmission rate of COVID-19, the emergence
of new variants of the virus, the extent and effectiveness of containment actions, the extent to which vaccines or other medical treatments are developed
and made available to and accepted by the public, and the impact of these and other factors on our stakeholders.

Some actions that we have taken in response to the COVID-19 pandemic include enabling remote working arrangements, which may create increased
vulnerability  to  cybersecurity  incidents,  including  breaches  of  information  systems  security,  which  could  damage  our  reputation  and  commercial
relationships, disrupt operations, increase costs or decrease revenues, and expose us to claims from customers, suppliers, financial institutions, regulators,
payment  card  associations,  employees  and  others.  While  we  attempt  to  maintain  sufficient  inventory  levels  in  order  to  meet  rapidly  shifting  customer
demand patterns and supplier lead time requirements, we cannot be certain we will be able to accurately predict demand or lead times, which may cause us
to be unable to service customer demand or expose us to risks of product shortages, or result in excess inventory, which could lead to additional inventory
carrying costs and inventory obsolescence.

The conditions caused by COVID-19 have affected, and may continue to affect, the overall demand environment for our products. The level of demand
for certain product components has resulted in, and may continue to result in, lengthened lead times and higher input costs, including freight. Additionally,
our financial results may be adversely impacted by challenges in the macroeconomic environment, including rapid cost inflation.

Although  our  current  accounting  estimates  contemplate  current  and  expected  future  conditions,  as  applicable,  it  is  reasonably  possible  that  actual

conditions could differ from our expectations, which could materially affect our results of

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operations and financial position. In particular, a number of estimates have been and will continue to be affected by the ongoing COVID-19 pandemic. The
severity,  magnitude  and  duration,  as  well  as  the  economic  consequences  of  the  COVID-19  pandemic,  are  uncertain,  rapidly  changing  and  difficult  to
predict.  As  a  result,  our  accounting  estimates  and  assumptions  may  change  over  time  in  response  to  COVID-19.  Such  changes  could  result  in  future
impairments  of  goodwill,  intangible  assets,  long-lived  assets,  incremental  credit  losses  on  accounts  receivable,  excess  and  obsolete  inventories,  or  a
decrease in the carrying amount of our deferred tax assets. Any of these events could amplify the other risks and uncertainties described in this Annual
Report on Form 10-K for the year ended July 31, 2022 and could have an adverse effect on our business and financial results.

Demand for our products may be adversely affected by numerous factors, some of which we cannot predict or control. This could adversely affect

our business and financial results.

Numerous factors may affect the demand for our products, including:

Economic and operational impact of the war between Russia and Ukraine or other wars.
Consolidation in the marketplace allowing competitors to be more efficient and more price competitive.
Competitors entering the marketplace.

• Deterioration of economic conditions in major markets served.
• Ongoing economic and operational impact of the COVID-19 or other pandemics.
•
•
•
• Decreasing product life cycles.
•
• Ability to achieve strong operational performance, including the manufacture and sale of high-quality products and the ability to meet customer

Changes in customer preferences.

delivery expectations.

If any of these factors occur, the demand for our products could suffer, and this could adversely impact our business and financial results.

Failure to compete effectively or to successfully execute our strategy may have a negative impact on our business and financial results.

We actively compete with companies that produce and market the same or similar products, and in some instances, with companies that sell different
products  that  are  designed  for  the  same  end  user.  Competition  may  force  us  to  reduce  prices  or  incur  additional  costs  to  remain  competitive  in  an
environment in which business models are changing rapidly. We compete on the basis of several factors, including customer support, product innovation,
product offering, product quality, price, expertise, digital capabilities, production capabilities, and for multinational customers, our global footprint. Present
or future competitors may develop and introduce new and enhanced products, offer products based on alternative technologies and processes, accept lower
profit,  have  greater  financial,  technical  or  other  resources,  or  have  lower  production  costs  or  other  pricing  advantages.  Any  of  these  could  put  us  at  a
disadvantage by threatening our share of sales or reducing our profit margins, which could adversely impact our business and financial results.

Additionally,  throughout  our  global  business,  distributors  and  customers  may  not  accept  our  price  increases  or  may  seek  lower  cost  sourcing

opportunities, which could result in a loss of business that may adversely impact our business and financial results.

Our strategy is to expand into higher-growth adjacent product categories and markets with technologically advanced new products, as well as to grow
our sales generated through the digital channel. While traditional direct marketing channels such as catalogs are an important means of advertising and
selling our products, an increasing number of customers are purchasing products on the internet. Our strategy to increase sales through the digital channel is
an  investment  in  our  internet  sales  capabilities.  There  is  a  risk  that  we  may  not  continue  to  successfully  implement  this  strategy,  or  if  successfully
implemented,  we  may  not  realize  its  expected  benefits  due  to  increased  competition  and  pricing  pressure  brought  about  by  the  internet.  Our  failure  to
successfully implement our strategy could adversely impact our business and financial results.

Failure to develop or acquire technologically advanced products that meet customer demands, including price expectations, could adversely impact

our business and financial results.

Development of technologically advanced new products is targeted as a driver of our organic growth and profitability. Technology is changing rapidly
and our competitors are innovating quickly. If we do not keep pace with developing technologically advanced products, we risk product commoditization,
deterioration of the value of our brand, and reduced ability to effectively compete. We must continue to develop innovative products, as well as acquire and
retain the necessary intellectual property rights in these products. If we fail to innovate, or we launch products with quality problems, or if customers do not
accept our products, then our business and financial results could be adversely affected.

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The  failure  to  properly  identify,  integrate  and  grow  acquired  companies,  and  to  manage  contingent  liabilities  from  divested  businesses  could

adversely affect our business and financial results.

Our historical growth has included acquisitions and our future growth strategy includes acquisitions. We completed the acquisitions of Code, Magicard
and Nordic ID in fiscal 2021 for a total purchase price of $244.0 million. Acquisitions place significant demands on management, operational, and financial
resources. Recent and future acquisitions will require integration of operations, sales and marketing, information technology, finance, and administrative
operations, which could decrease the time available to focus on our other growth strategies. We cannot assure that we will be able to successfully integrate
acquisitions, that these acquisitions will operate profitably, or that we will be able to achieve the desired sales growth or operational success. Our sales,
results  of  operations,  cash  flow,  and  liquidity  could  be  adversely  affected  if  we  do  not  successfully  integrate  the  newly  acquired  businesses,  including
realizing synergies, or if our other businesses suffer due to the increased focus on the acquired businesses.

We continually assess the strategic fit of our existing businesses and may divest businesses that we determine do not align with our strategic plan, or
that are not achieving the desired return on investment. Divestitures pose risks and challenges that could negatively impact our business. When we decide
to  sell  a  business  or  specific  assets,  we  may  be  unable  to  do  so  on  satisfactory  terms  or  within  our  anticipated  timeframe,  and  even  after  reaching  a
definitive  agreement  to  sell  a  business,  the  sale  is  typically  subject  to  pre-closing  conditions  which  may  not  be  satisfied.  In  addition,  the  impact  of  the
divestiture on our revenue and net income may be larger than projected, which could distract management, and disputes may arise with buyers. We have
retained responsibility for and have agreed to indemnify buyers against certain contingent liabilities related to several businesses that we have sold. The
resolution of these contingencies has not had a material adverse impact on our financial results, but we cannot be certain that this favorable pattern will
continue.

Global Operating Risks

Our  failure  or  the  failure  of  third-party  service  providers  to  protect  our  sites,  networks  and  systems  against  security  breaches,  to  protect  our

confidential information, or to facilitate our digital strategy, could adversely affect our business and financial results.

Our  business  systems  collect,  transmit  and  store  data  about  our  customers,  vendors  and  others,  including  credit  card  information  and  personally
identifiable information. We also employ third-party service providers that store, process and transmit proprietary, personal and confidential information on
our  behalf.  We  rely  on  encryption  and  authentication  technology  licensed  from  third  parties  in  an  effort  to  securely  transmit  confidential  and  sensitive
information, including credit card numbers. Our security measures, and those of our third-party service providers, may not detect or prevent all attempts to
hack our systems, denial-of-service attacks, viruses, malicious software, break-ins, phishing attacks, social engineering, security breaches or other similar
disruptions that may jeopardize the security of information stored in or transmitted by our sites, networks and systems or that we or our third-party service
providers otherwise maintain. We engage third-party service providers to assist with certain of our website and digital platform upgrades, which may result
in a decline in sales when initially deployed, which could have an adverse effect on our business and financial results.

We and our service providers may not have the resources or technical sophistication to anticipate or prevent all types of attacks, and techniques used to
obtain  unauthorized  access  to  or  to  sabotage  systems  change  frequently  and  may  not  be  known  until  launched  against  us  or  our  third-party  service
providers. In addition, security breaches can also occur as a result of non-technical issues, including intentional or inadvertent breaches by our employees
or by persons with whom we have commercial relationships. Although we maintain privacy, data breach and network security liability insurance, we cannot
be certain that our coverage will be adequate or will cover liabilities actually incurred, or that insurance will continue to be available to us on economically
reasonable terms, or at all. Any compromise or breach of our security measures, or those of our third-party service providers, could adversely impact our
ability to conduct business, violate applicable privacy, data security and other laws, and cause significant legal and financial exposure, adverse publicity,
and a loss of confidence in our security measures, which could have an adverse effect on our business and financial results.

We depend on key employees and the loss of these individuals could have an adverse effect on our business and financial results.

Our financial results could be adversely affected by increased competition for employees, difficulty in recruiting employees, higher employee turnover
or increased compensation and benefit costs. Our employees are important to our success and we are dependent on our ability to retain the services of our
employees in key roles. We have built our business on a set of core values, and we attempt to hire and retain employees who are committed to these values
and our culture of providing exceptional service to our customers. In order to compete and to continue to grow, we must attract, retain and motivate our
employees. We need qualified managers and skilled employees with technical and industry experience to operate our business

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successfully.  If  we  are  unable  to  attract  and  retain  qualified  individuals,  or  if  our  costs  to  do  so  increase  significantly,  or  if  internal  realignment  of
responsibilities are not executed properly, our business and financial results could be adversely affected.

We are a global company headquartered in the United States. We are subject to extensive regulations by U.S. and non-U.S. governmental and self-
regulatory  entities  at  various  levels  of  the  governing  bodies.  Failure  to  comply  with  laws  and  regulations  could  adversely  affect  our  business  and
financial results.

Approximately 50% of our sales are derived outside of the United States. Our operations are subject to the risks of doing business domestically and

globally, including the following:

• Delays or disruptions in product deliveries and payments in connection with international manufacturing and sales.
•
•

Regulations resulting from political and economic instability and disruptions.
Imposition  of  new  or  changes  in  existing  duties,  tariffs  and  trade  agreements,  which  could  have  a  direct  or  indirect  impact  on  our  ability  to
manufacture products, on our customers' demand for our products, or on our suppliers' ability to deliver raw materials.
Import, export and economic sanction laws.
Current and changing governmental policies, regulatory, and business environments.

•
•
• Disadvantages from competing against companies from countries that are not subject to U.S. laws and regulations including the Foreign Corrupt

•
•
•
•
•
•
•

Practices Act.
Local labor regulations.
Regulations relating to climate change, air emissions, wastewater discharges, handling and disposal of hazardous materials and wastes.
Regulations relating to product content, health, safety and the protection of the environment.
Imposition of trade or travel restrictions as a result of the COVID-19 or other pandemics.
Specific country regulations where our products are manufactured or sold.
Regulations relating to compliance with data protection and privacy laws throughout our global business.
Laws and regulations that apply to companies doing business with the government, including audit requirements of government contracts related
to procurement integrity, export control, employment practices, and the accuracy of records and recording of costs.

Further,  these  laws  and  regulations  are  constantly  evolving  and  it  is  difficult  to  accurately  predict  the  effect  they  may  have  upon  our  business  and

financial results.

We cannot provide assurance that our internal controls and compliance systems will always protect us from acts committed by employees, agents or
business  partners  that  would  violate  U.S.  and/or  non-U.S.  laws,  including  the  laws  governing  payments  to  government  officials,  bribery,  fraud,  anti-
kickback and false claims rules, competition, export and import compliance, money laundering and data privacy. Any such improper actions could subject
us to civil or criminal investigations in the U.S. and in other jurisdictions, lead to substantial civil or criminal, monetary and non-monetary penalties and
related lawsuits by shareholders and others, damage our reputation, and adversely impact our business and financial results.

We are subject to litigation that could adversely impact our business, financial results, and reputation.

We  are  a  party  to  litigation  that  arises  in  the  normal  course  of  our  business  operations,  including  product  liability  and  recall  (strict  liability  and
negligence) claims, patent and trademark matters, contract disputes and environmental, employment and other litigation matters. We face an inherent risk
that our competitors will allege that aspects of our products infringe their intellectual property or that our intellectual property is invalid, such that we could
be prevented from manufacturing and selling our products or prevented from stopping others from manufacturing and selling competing products. We face
an  inherent  business  risk  of  exposure  to  product  liability  claims  in  the  event  that  the  use  of  our  products  is  alleged  to  have  resulted  in  injury  or  other
damage. To date, we have not incurred material costs related to these types of claims. However, while we currently maintain insurance coverage for certain
types of claims that we believe is adequate, we cannot be certain that we will be able to maintain this insurance on acceptable terms or that this insurance
will  provide  sufficient  coverage  against  potential  liabilities  that  may  arise.  Any  claims  brought  against  us,  with  or  without  merit,  may  have  an  adverse
effect on our business, financial results and reputation as a result of potential adverse outcomes. The expenses associated with defending such claims and
the diversion of our management’s resources and time may have an adverse effect on our business and financial results.

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Financial and Security Ownership Risks

The global nature of our business exposes us to foreign currency fluctuations that could adversely affect our business and financial results.

Approximately  50%  of  our  sales  are  derived  outside  the  United  States.  Sales  and  purchases  in  currencies  other  than  the  U.S.  dollar  expose  us  to
fluctuations  in  foreign  currencies  relative  to  the  U.S.  dollar,  and  may  adversely  affect  our  financial  results.  Increased  strength  of  the  U.S.  dollar  will
increase  the  effective  price  of  our  products  sold  in  currencies  other  than  U.S.  dollars  into  other  countries.  Decreased  strength  of  the  U.S.  dollar  could
adversely  affect  the  cost  of  materials,  products,  and  services  purchased  overseas.  Our  sales  and  expenses  are  translated  into  U.S.  dollars  for  reporting
purposes, and further strengthening of the U.S. dollar could result in unfavorable translation effects, which occurred during fiscal years 2020 and 2022. In
addition, certain of our subsidiaries may invoice customers in a currency other than its functional currency or may be invoiced by suppliers in a currency
other than its functional currency, which could result in unfavorable translation effects on our business and financial results.

Failure  to  execute  our  strategies  could  result  in  impairment  of  goodwill  or  other  intangible  assets,  which  may  negatively  impact  income  and

profitability.

We have goodwill of $586.8 million and other intangible assets of $74.0 million as of July 31, 2022, which represents 48.3% of our total assets, and we
have recognized impairment charges in the past. We evaluate goodwill and other intangible assets for impairment on an annual basis, or more frequently if
impairment  indicators  are  present,  based  upon  the  fair  value  of  each  respective  asset.  The  valuations  prepared  for  the  required  impairment  test  include
management's  estimates  of  sales,  profitability,  cash  flow  generation,  capital  structure,  cost  of  debt,  interest  rates,  capital  expenditures,  and  other
assumptions. Significant negative industry or economic trends, disruptions to our business, inability to achieve sales projections or cost savings, inability to
effectively integrate acquired businesses, unexpected changes in the use of the assets, and divestitures may adversely impact the assumptions used in the
valuations.  If  the  estimated  fair  value  of  our  goodwill  or  other  intangible  assets  change  in  future  periods,  we  may  be  required  to  record  an  impairment
charge,  which  would  reduce  net  income  in  such  period.  Indicators  of  other-than-temporary  impairment  were  present  in  our  equity  investment  in  React
Mobile, Inc., an employee safety software and hardware company, and we recognized an other-than-temporary impairment charge of $5.0 million in fiscal
2021.

Changes  in  tax  legislation  or  tax  rates  could  adversely  affect  results  of  operations  and  financial  statements.  Additionally,  audits  by  taxing

authorities could result in tax payments for prior periods.

We are subject to income taxes in the U.S. and in many non-U.S. jurisdictions. As such, our income is subject to risk due to changing tax laws and tax
rates around the world. Our tax filings are subject to audit by U.S. federal, state and local tax authorities and by non-U.S. tax authorities. If these audits
result in payments or assessments that differ from our reserves, our future net income may be adversely impacted.

We  review  the  probability  of  the  realization  of  our  deferred  tax  assets  quarterly  based  on  forecasts  of  taxable  income  in  both  the  U.S.  and  foreign
jurisdictions.  As  part  of  this  review,  we  utilize  historical  results,  projected  future  operating  results,  eligible  carry-forward  periods,  tax  planning
opportunities, and other relevant considerations. Changes in profitability and financial outlook in both the U.S. and/or foreign jurisdictions, or changes in
our  geographic  footprint  may  require  modifications  in  the  valuation  allowance  for  deferred  tax  assets.  At  any  point  in  time,  there  are  a  number  of  tax
proposals  at  various  stages  of  legislation  throughout  the  globe.  While  it  is  impossible  for  us  to  predict  whether  some  or  all  of  these  proposals  will  be
enacted, many will likely have an impact on our business and financial results.

Substantially all of our voting stock is controlled by two shareholders, while our public investors hold non-voting stock. The interests of the voting

and non-voting shareholders could differ, potentially resulting in decisions that affect the value of the non-voting shares.

Substantially all of our voting stock is controlled by Elizabeth P. Bruno, one of our directors, and William H. Brady III, both of whom are descendants
of  the  Company's  founder.  All  of  our  publicly  traded  shares  are  non-voting.  Therefore,  the  voting  shareholders  have  control  in  most  matters  requiring
approval or acquiescence by shareholders, including the composition of our Board of Directors and many corporate actions, and their interests may not
align with those of the non-voting shareholders. Such concentration of ownership may discourage a potential acquirer from making a purchase offer that
our public shareholders may find favorable and it may adversely affect the trading price for our non-voting common stock because investors may perceive
disadvantages in owning stock in companies whose voting stock is controlled by a limited number of shareholders. Additionally, certain private investors,
mutual  funds  and  index  sponsors  have  implemented  rules  restricting  ownership,  or  excluding  from  indices,  companies  with  non-voting  publicly  traded
shares.

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Item 1B. Unresolved Staff Comments

None.

Item 2. Properties

The Company currently operates 38 manufacturing and distribution facilities across the globe and are split by reporting segment as follows:

IDS: Twenty-nine manufacturing and distribution facilities are used for our IDS business. Six facilities are located in the United States; four each in
Belgium  and  China;  three  in  the  United  Kingdom;  two  each  in  Brazil  and  Mexico;  and  one  each  in  Canada,  India,  Japan,  Malaysia,  Singapore,  South
Africa, Thailand, and Turkey.

WPS: Nine manufacturing and distribution facilities are used for our WPS business. Three facilities are located in France; two are located in Australia;

and one each in Germany, Norway, the United Kingdom, and the United States.

The Company believes that its equipment and facilities are modern, well maintained, and adequate for present needs.

Item 3. Legal Proceedings

The Company is, and may in the future be, named as a defendant in various legal proceedings and claims that arise in the normal course of business in
which claims are asserted against the Company. The Company records a liability for these legal actions when a loss is known or considered probable and
the amount can be reasonably estimated. The Company is not currently a party to any material pending legal proceedings in which management believes
the ultimate resolution would have a material effect on the Company’s consolidated financial statements.

Item 4. Mine Safety Disclosures

Not applicable.

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Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities

(a) Market Information

PART II

Brady Corporation Class A Nonvoting Common Stock trades on the New York Stock Exchange ("NYSE") under the symbol BRC. There is no trading

market for the Company’s Class B Voting Common Stock.

(b) Holders

As  of  August  30,  2022,  there  were  approximately  1,100  Class  A  Common  Stock  shareholders  of  record  and  approximately  10,000  beneficial

shareholders. There are three Class B Common Stock shareholders.

(c) Dividends

The  Company  has  historically  paid  quarterly  dividends  on  outstanding  common  stock.  Before  any  dividend  may  be  paid  on  the  Class  B  Common
Stock, holders of the Class A Common Stock are entitled to receive an annual, noncumulative cash dividend of $0.01665 per share (subject to adjustment in
the event of future stock splits, stock dividends or similar events involving shares of Class A Common Stock). Thereafter, any further dividend in that fiscal
year must be paid on all shares of Class A Common Stock and Class B Common Stock on an equal basis. The Company believes that based on its historic
dividend practice, this requirement will not impede it in following a similar dividend practice in the future.

During the two most recent years ended July 31 and for the first quarter of fiscal 2023, the Company declared the following dividends per share on its

Class A and Class B Common Stock: 

2023
1st Qtr

1st Qtr

2nd Qtr

3rd Qtr

4th Qtr

1st Qtr

2nd Qtr

3rd Qtr

4th Qtr

2022

2021

Class A
Class B

$

0.2300  $
0.2134 

0.2250  $
0.2084 

0.2250  $
0.2250 

0.2250  $
0.2250 

0.2250  $
0.2250 

0.2200  $
0.2034 

0.2200  $
0.2200 

0.2200  $
0.2200 

0.2200 
0.2200 

(d) Issuer Purchases of Equity Securities

The Company has a share repurchase program for the Company’s Class A Nonvoting Common Stock. The plan may be implemented by purchasing
shares in the open market or in privately negotiated transactions, with repurchased shares available for use in connection with the Company’s stock-based
plans and for other corporate purposes. On May 24, 2022, the Company's Board of Directors authorized an increase in the Company's share repurchase
program, authorizing the repurchase of up to $100.0 million of the Company's Class A Nonvoting Common Stock. As of July 31, 2022, there were $85.0
million worth of shares authorized to purchase remaining pursuant to the existing share repurchase program.

The following table provides information with respect to the purchases by the Company of Class A Nonvoting Common Stock during the three months

ended July 31, 2022:

Period
May 1, 2022 - May 31, 2022
June 1, 2022 - June 30, 2022
July 1, 2022 - July 31, 2022
Total

 (1)

Total Number of Shares
Purchased

Average Price Paid per
Share

Total Number of Shares
Purchased as Part of
Publicly Announced
Plans

Approximate
Dollar Value of
Shares that May
Yet Be Purchased
Under the
Plan
(Dollars in Thousands)

203,664  $
327,167 
4,277 
535,108  $

45.71 
45.23 
44.90 
45.41 

203,664  $
327,167 
4,277 
535,108  $

100,000 
85,202 
85,010 
85,010 

(1) Prior to the approval of the current share repurchase program on May 24, 2022, 203,664 shares were purchased for an aggregate purchase price of

$9.3 million under the Company's previous program, which fully exhausted the previous repurchase authorization.

14

 
 
 
 
 
 
 
 
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(e) Common Stock Price Performance Graph

The graph below shows a comparison of the cumulative return over the last five fiscal years had $100 been invested at the close of business on July 31,
2017, in each of Brady Corporation Class A Common Stock, the Standard & Poor’s ("S&P") 500 Index, the S&P SmallCap 600 Index, and the Russell
2000 Index.

Brady Corporation
S&P 500 Index
S&P SmallCap 600 Index
Russell 2000 Index

2017

2018

2019

2020

2021

2022

$

100.00  $
100.00 
100.00 
100.00 

117.76  $
116.24 
123.11 
118.73 

162.23  $
125.52 
114.81 
113.49 

146.76  $
140.53 
104.84 
108.28 

177.63  $
191.75 
164.55 
164.55 

158.31 
182.85 
154.29 
141.03 

Copyright (C) 2022, Standard & Poor’s, Inc. and Russell Investments. All rights reserved.

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Item 6. [Reserved]

Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations

Overview

We are a global manufacturer and supplier of identification solutions and workplace safety products that identify and protect premises, products and
people.  The  IDS  segment  is  primarily  involved  in  the  design,  manufacture,  and  distribution  of  high-performance  and  innovative  identification  and
healthcare  products.  The  WPS  segment  provides  workplace  safety,  identification  and  compliance  products.  Approximately  50%  of  our  total  sales  are
derived outside of the United States. Foreign sales within the IDS and WPS segments are approximately 40% and 75%, respectively.

Impact of the COVID-19 Pandemic and other Global Geopolitical Events on Our Business

The  Company  has  experienced,  and  expects  to  continue  to  experience,  increased  freight  and  input  material  cost  inflation  as  a  result  of  disruptions
caused by COVID-19 and government-mandated actions in response to COVID-19, the conflict in the Ukraine, as well as labor shortages. The Company
has taken and will continue to take actions to mitigate inflation issues, but thus far has not fully offset the impact of these trends partially due to advance
notice requirements of certain distributors related to any pricing changes. As a result, these trends have negatively impacted the Company's gross profit
margin during fiscal 2022.

We  believe  we  have  the  financial  strength  to  continue  to  invest  in  organic  sales  growth  opportunities  including  sales,  marketing,  and  research  and
development ("R&D") and inorganic sales opportunities including acquisitions, while continuing to drive sustainable efficiencies and automation in our
operations and selling, general and administrative ("SG&A") functions. At July 31, 2022, we had cash of $114.1 million, as well as a credit facility with
$103.4 million available for future borrowing, which can be increased up to $303.4 million at the Company's option and subject to certain conditions, for
total available liquidity of $417.5 million.

We believe that our financial resources and liquidity levels including the remaining undrawn amount of the credit facility and our ability to increase
that  credit  line  as  necessary  are  sufficient  to  manage  the  continuing  impact  of  geopolitical  events  including  supply  chain  disruptions  as  a  result  of  the
conflict  in  the  Ukraine  as  well  as  the  lasting  impacts  of  the  COVID-19  pandemic,  including  the  spread  of  variants  that  could  result  in  additional
government actions around the world to contain the virus or prevent further spread which may result in reduced sales, reduced net income, and reduced
cash provided by operating activities. Refer to Risk Factors, included in Part I, Item 1A of this Annual Report on Form 10-K for the year ended July 31,
2022, for further discussion of the possible impact of the COVID-19 pandemic and other global geopolitical events on our business.

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Results of Operations

The comparability of the operating results for the year ended July 31, 2022 to the years ended July 31, 2021 and July 31, 2020 has been impacted by

the following acquisitions:

Acquisitions
Magicard Holdings Limited ("Magicard")
Nordic ID Oyj ("Nordic ID")
The Code Corporation ("Code")

Segment
IDS
IDS
IDS

Date Completed
May 2021
May 2021
June 2021

A comparison of results of operating income for the years ended July 31, 2022, 2021, and 2020 is as follows:

(Dollars in thousands)
Net sales
Gross margin
Operating expenses:

Research and development
Selling, general and administrative
Impairment charges

Total operating expenses

Operating income

2022

% Sales

2021

% Sales

2020

% Sales

$

$

1,302,062 
631,552 

58,548 
379,992 
— 
438,540 
193,012 

$

48.5 %

4.5 %
29.2 %
— %
33.7 %
14.8 % $

1,144,698 
561,446 

44,551 
349,768 
— 
394,319 
167,127 

$

49.0 %

3.9 %
30.6 %
— %
34.4 %
14.6 % $

1,081,299 
528,565 

40,662 
336,059 
13,821 
390,542 
138,023 

48.9 %

3.8 %
31.1 %
1.3 %
36.1 %
12.8 %

Management’s Discussion and Analysis of Financial Condition and Results of Operations should be read in conjunction with our audited consolidated
financial statements and the notes to those statements (Item 8) in this Annual Report on Form 10-K. The following discussion is intended to help the reader
understand the results of operations and financial condition of the Company for the year ended July 31, 2022 compared to the year ended July 31, 2021.

A  discussion  regarding  our  financial  condition  and  results  of  operations  for  fiscal  2021  compared  to  fiscal  2020  can  be  found  under  Item  7  in  our
Annual  Report  on  Form  10-K  for  the  year  ended  July  31,  2021,  filed  with  the  SEC  on  September  2,  2021,  which  is  available  on  the  SEC's  website  at
www.sec.gov and our corporate website at www.bradyid.com/corporate/investors and such information is incorporated by reference herein. References in
this Annual Report on Form 10-K to “organic sales” refer to sales calculated in accordance with U.S. GAAP, excluding the impact of foreign currency
translation and sales recorded from acquired companies prior to the first anniversary date of their acquisition which, for the periods reported in this Form
10-K,  includes  each  of  Magicard,  Nordic  ID  and  Code.  The  Company’s  organic  sales  disclosures  exclude  the  effects  of  foreign  currency  translation  as
foreign currency translation is subject to volatility that can obscure underlying business trends. Management believes that the non-GAAP financial measure
of organic sales is meaningful to investors as it provides them with useful information to aid in identifying underlying sales trends in our businesses and
facilitating comparisons of our sales performance with prior periods.

Net sales increased 13.7% to $1,302.1 million in fiscal 2022, compared to $1,144.7 million in fiscal 2021, which consisted of organic sales growth of
9.4% and growth from acquisitions of 6.9%, partially offset by a decrease from foreign currency translation of 2.6%. Organic sales grew 12.8% in the IDS
segment and were flat at 0.0% in the WPS segment.

The COVID-19 pandemic had a significant impact on organic sales with the impact varying between the IDS and WPS segments. In the first quarter of
fiscal 2021, the IDS business began to recover from a decline in sales due to the impacts of both the COVID-19 pandemic and the overall global economy,
while the WPS segment realized strong organic sales growth due to increased sales of personal protective equipment and other pandemic-related products.
As a result, the recovery from the COVID-19 pandemic had a significant impact on organic sales through fiscal 2022, with the impact varying between the
IDS and WPS businesses due to sales patterns realized during the height of the pandemic in fiscal 2021.

Gross margin increased 12.5% to $631.6 million in fiscal 2022, compared to $561.4 million in fiscal 2021. As a percentage of net sales, gross margin
decreased to 48.5% in fiscal 2022, compared to 49.0% in fiscal 2021. The decrease in gross margin as a percentage of net sales was primarily due to an
increase  in  the  cost  of  materials,  labor  and  freight,  which  was  partially  mitigated  by  our  ongoing  efforts  to  increase  prices,  streamline  manufacturing
processes and drive sustainable operational efficiencies.

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R&D expenses increased 31.4% to $58.5 million in fiscal 2022, compared to $44.6 million in fiscal 2021. As a percentage of net sales, R&D expenses
increased to 4.5% in fiscal 2022, compared to 3.9% in fiscal 2021. The increase in R&D spending in fiscal 2022 was primarily due to the acquisitions of
Code and Nordic ID, as these companies operate with a greater amount of R&D spend as a percentage of net sales compared to Brady's organic business. In
addition, the R&D headcount increased in the IDS business. The Company remains committed to investing in new product development to increase sales
within  our  IDS  and  WPS  businesses.  Investments  in  new  printing  systems,  materials  and  the  build  out  of  a  comprehensive  industrial  track  and  trace
solution were the primary focus of R&D expenditures in fiscal 2022.

SG&A  expenses  include  selling  and  administrative  costs  directly  attributed  to  the  IDS  and  WPS  segments,  as  well  as  certain  other  corporate
administrative expenses including finance, information technology, human resources and other administrative expenses. SG&A expenses increased 8.6% to
$380.0 million in fiscal 2022 compared to $349.8 million in fiscal 2021. As a percentage of net sales, SG&A expense decreased to 29.2% in fiscal 2022,
compared to 30.6% in fiscal 2021. The increase in SG&A expenses in fiscal 2022 was primarily due to the acquisitions of Code, Magicard and Nordic ID,
and to a lesser extent an increase in sales personnel in the IDS business, which was partially offset by a decrease due to foreign currency translation. The
decrease in SG&A expense as a percentage of net sales from the prior year was due to ongoing efficiency activities throughout SG&A.

Operating income increased 15.5% to $193.0 million in fiscal 2022, compared to $167.1 million in fiscal 2021. The increase in operating income in
fiscal  2022  was  primarily  due  to  the  increase  in  segment  profit  in  the  IDS  segment  as  a  result  of  organic  sales  growth  and  to  a  lesser  extent,  positive
earnings from the acquisitions completed in the fourth quarter of fiscal 2021.

OPERATING INCOME TO NET INCOME

(Dollars in thousands)
Operating income
Other income (expense):
         Investment and other income
         Interest expense
Income before income taxes and losses of unconsolidated affiliate
Income tax expense
Income before losses of unconsolidated affiliate
Equity in losses of unconsolidated affiliate

Net income

2022

% Sales

2021

% Sales

2020

% Sales

$

193,012 

14.8 % $

167,127 

14.6 % $

138,023 

12.8 %

244 
(1,276)
191,980 
42,001 
149,979 
— 
149,979 

$

— %
(0.1)%
14.7 %
3.2 %
11.5 %
— %
11.5 % $

4,333 
(437)
171,023 
35,610 
135,413 
(5,754)
129,659 

0.4 %
— %
14.9 %
3.1 %
11.8 %
(0.5)%
11.3 % $

5,079 
(2,166)
140,936 
28,321 
112,615 
(246)
112,369 

0.5 %
(0.2)%
13.0 %
2.6 %
10.4 %
— %
10.4 %

Investment and other income was $0.2 million in fiscal 2022 compared to $4.3 million in fiscal 2021. The decrease in investment and other income in

fiscal 2022 was primarily due to a decrease in the market value of securities held in deferred compensation plans.

Interest expense increased to $1.3 million in fiscal 2022 compared to $0.4 million in fiscal 2021. The increase in interest expense in fiscal 2022 was

due to increased borrowing on our credit facility and an increase in interest rates compared to fiscal 2021.

The Company's income tax rate was 21.9% in fiscal 2022. Refer to Note 11, "Income Taxes" for additional information on the Company's income tax

rates.

Equity in losses of unconsolidated affiliate represented the Company's 23% equity interest in React Mobile, Inc. ("React Mobile"), an employee safety
software  and  hardware  company  based  in  the  United  States.  During  fiscal  2021,  React  Mobile's  financial  position  deteriorated  due  to  a  decline  in  the
hospitality industry from the COVID-19 pandemic, which represents its entire customer base, and increased competitive pressures from new entrants in the
marketplace.  As  a  result,  management  performed  an  analysis  to  determine  whether  the  loss  in  value  of  the  investment  was  other  than  temporary  and
recognized an other-than-temporary impairment charge of $5.0 million. The Company's equity interest in React Mobile's losses was $0.8 million in fiscal
2021 and $0.2 million in fiscal 2020.

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Table of Contents

Business Segment Operating Results

The  Company  evaluates  short-term  segment  performance  based  on  segment  profit  and  customer  sales.  Impairment  charges,  interest  expense,
investment and other income, income tax expense, equity in losses of unconsolidated affiliate, and certain corporate administrative expenses are excluded
when evaluating segment performance.

Following is a summary of segment information for the years ended July 31:

SALES GROWTH INFORMATION
ID Solutions
Organic
Acquisitions
Currency
Total

Workplace Safety
Organic
Currency
Total

Total Company
Organic
Acquisitions
Currency
Total

SEGMENT PROFIT AS A PERCENT OF NET SALES

ID Solutions
Workplace Safety
Total

ID Solutions

2022

2021

2020

12.8 %
9.4 %
(2.1)%
20.1 %

0.0 %
(4.0)%
(4.0)%

9.4 %
6.9 %
(2.6)%
13.7 %

19.5 %
8.0 %
16.9 %

3.7 %
1.5 %
2.0 %
7.2 %

(3.8)%
6.0 %
2.2 %

1.6 %
1.1 %
3.2 %
5.9 %

20.1 %
7.5 %
16.8 %

(8.0)%
— %
(1.1)%
(9.1)%

2.3 %
(2.6)%
(0.3)%

(5.4)%
— %
(1.4)%
(6.8)%

19.2 %
7.1 %
15.9 %

IDS net sales increased 20.1% to $1,010.9 million in fiscal 2022, compared to $841.5 million in fiscal 2021. The net sales increase consisted of organic

sales growth of 12.8%, growth from acquisitions of 9.4% and a decrease from foreign currency translation of 2.1%.

Organic sales grew in all three regions in fiscal 2022. Organic sales in the Americas and Asia increased nearly 12% and organic sales in Europe grew
approximately 15%. Organic sales grew in all major product lines with the strongest growth in the wire identification and product identification product
lines. Approximately one-third of the organic sales growth in IDS was driven by price increases with the remainder of the growth resulting from volume.

Segment profit increased to $197.1 million in fiscal 2022 from $169.2 million in fiscal 2021, an increase of $27.9 million or 16.5%. The increase in
segment  profit  was  primarily  due  to  organic  sales  growth  in  fiscal  2022.  As  a  percent  of  net  sales,  segment  profit  decreased  to  19.5%  in  fiscal  2022
compared to 20.1% in fiscal 2021. The decrease in segment profit as a percentage of net sales was primarily due to gross margin compression resulting
from an increase in the cost of materials, labor and freight, as well as incremental amortization expense of $7.9 million in fiscal 2022, which was partially
offset by pricing actions.

Workplace Safety

WPS  sales  decreased  4.0%  to  $291.2  million  in  fiscal  2022  compared  to  $303.2  million  in  fiscal  2021,  all  of  which  was  due  to  foreign  currency
translation. The WPS business realized organic sales growth during the height of the pandemic at the end of fiscal 2020 and the beginning of fiscal 2021
due to increased sales of personal protective equipment and other pandemic-related products, which resulted in challenging comparable results during the
first half of fiscal 2022. Sales of core safety and identification products continued to recover through fiscal 2022 but were offset by a decline in sales of
COVID-19 related products in the first half of the year, resulting in an organic sales decline which was offset by organic sales growth in the second half of
the year, finishing the year with flat organic sales in the WPS business. Organic sales consisted of a low-single digit decrease in catalog channel sales and
low single-digit growth in digital sales in fiscal 2022 compared to fiscal 2021.

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Table of Contents

Organic  sales  in  Europe  and  Australia  increased  slightly,  while  organic  sales  in  North  America  decreased  in  the  low-single  digits  in  fiscal  2022
compared to fiscal 2021. The trend noted above was applicable to each region within the WPS business with challenging comparable results during the first
half  of  fiscal  2022  due  to  decreased  demand  for  pandemic-related  products,  which  was  offset  by  an  increase  in  sales  of  core  safety  and  identification
products. Digital sales increased in the mid-single digits in both North America and Europe and increased in the low-single digits in Australia. This growth
was offset by a mid-single digit decline in catalog sales in North America, while catalog sales were essentially flat in Europe and Australia in fiscal 2022
compared to fiscal 2021.

Segment profit increased to $23.2 million in fiscal 2022 compared to $22.8 million in fiscal 2021, an increase of $0.5 million or 2.1%. As a percentage
of net sales, segment profit increased to 8.0% in fiscal 2022 compared to 7.5% in fiscal 2021. The increase in segment profit was primarily due to actions
taken during the third quarter of the fiscal year to reduce the cost structure, including reductions in headcount and advertising expenses. As a result, the
entire increase in segment profit occurred during the second half of fiscal 2022.

Financial Condition

Liquidity & Capital Resources

The  Company's  cash  balances  are  generated  and  held  in  numerous  locations  throughout  the  world.  At  July  31,  2022,  approximately  94%  of  the
Company's cash and cash equivalents were held outside the United States. The Company's organic and inorganic growth has historically been funded by a
combination  of  cash  provided  by  operating  activities  and  debt  financing.  The  Company  believes  that  its  cash  flow  from  operating  activities  and  its
borrowing capacity are sufficient to fund its anticipated requirements for working capital, capital expenditures, research and development, and dividend
payments for the next 12 months. Although the Company believes these sources of cash are currently sufficient to fund domestic operations, annual cash
needs could require repatriation of cash to the U.S. from foreign jurisdictions, which may result in additional tax payments.

Cash Flows

Cash and cash equivalents were $114.1 million at July 31, 2022, a reduction of $33.3 million from July 31, 2021. The following summarizes the cash

flow statement for the years ended July 31:

(Dollars in thousands)
Net cash flow provided by (used in):

Operating activities
Investing activities
Financing activities
Effect of exchange rate changes on cash

Net decrease in cash and cash equivalents

2022

2021

2020

$

$

118,449  $
(43,071)
(102,089)
(6,555)
(33,266) $

205,665  $
(268,592)
(12,324)
4,943 
(70,308) $

140,977 
(36,119)
(163,520)
(2,767)
(61,429)

Net  cash  provided  by  operating  activities  was  $118.4  million  during  fiscal  2022,  compared  to  $205.7  million  in  fiscal  2021.  The  decrease  was
primarily due to cash outflows for inventory purchases in order to reduce the risk of supply chain disruption. In addition, annual incentive compensation
payments were higher in the current fiscal year than they were in the prior year.

Net cash used in investing activities was $43.1 million during fiscal 2022, compared to $268.6 million in the prior year. The decrease in cash used in

investing activities was primarily due to the acquisitions of Code, Magicard and Nordic ID which were closed during the fourth quarter of fiscal 2021.

Net  cash  used  in  financing  activities  was  $102.1  million  during  fiscal  2022,  which  primarily  consisted  of  share  repurchases  of  $109.2  million  and
dividend payments of $45.9 million, which was partially offset by $57.0 million of net borrowing on the credit facility. Net cash used in financing activities
of $12.3 million during fiscal 2021 primarily consisted of dividend payments of $45.7 million and share repurchases of $3.6 million, which was partially
offset by net borrowing on the credit facility of $38.0 million to finance a portion of the purchase price of Code in the fourth quarter of fiscal 2021.

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Material Cash Requirements

Our material cash requirements for known contractual obligations include capital expenditures, borrowings on credit facilities and lease obligations,
each of which are discussed in more detail throughout this section. We believe that net cash provided by operating activities will continue to be adequate to
meet our liquidity and capital needs for these items over the short-term in the next 12 months and in the long-term beyond the next 12 months. We also
have  cash  requirements  for  purchase  orders  and  contracts  for  the  purchase  of  inventory  and  other  goods  and  services,  which  are  based  on  current  and
anticipated  customer  needs  and  are  fulfilled  by  our  suppliers  within  short  time  horizons.  We  do  not  have  significant  agreements  for  the  purchase  of
inventory or other goods or services specifying minimum order quantities. In addition, we may have liabilities for uncertain tax positions, but we do not
believe that the cash requirements to meet any of these liabilities will be material. A discussion of income taxes is contained in Note 11 of the Notes to
Consolidated Financial Statements.

Credit Facilities and Covenant Compliance

Refer to Item 8, Note 6, "Debt" for information regarding the Company's credit facilities and covenant compliance.

Subsequent Events Affecting Financial Condition

Refer to Item 8, Note 16, "Subsequent Events" for information regarding the Company's subsequent events affecting financial condition.

Inflation and Changing Prices

Essentially all of the Company’s revenue is derived from the sale of its products and services in competitive markets. Because prices are influenced by
market conditions, it is not always possible to fully recover cost increases through pricing. Changes in product mix from year to year, timing differences in
instituting price changes, and the large amount of custom products make it impracticable to accurately define the impact of inflation on profit margins.

Critical Accounting Estimates

Management’s  discussion  and  analysis  of  the  Company’s  financial  condition  and  results  of  operations  are  based  upon  the  Company’s  Consolidated
Financial Statements, which have been prepared in accordance with accounting principles generally accepted in the United States. The preparation of these
financial statements requires management to make estimates and judgments that affect the reported amounts of assets, liabilities, revenues and expenses,
and related disclosure of contingent assets and liabilities. The Company bases these estimates and judgments on historical experience and on various other
assumptions that are believed to be reasonable under the circumstances. Actual results may differ from these estimates and judgments.

The Company believes the following accounting estimates are most critical to an understanding of its financial statements. Estimates are considered to
be  critical  if  they  meet  both  of  the  following  criteria:  (1)  the  estimate  requires  assumptions  about  material  matters  that  are  uncertain  at  the  time  the
accounting  estimates  are  made,  and  (2)  material  changes  in  the  estimates  are  reasonably  likely  from  period  to  period.  For  a  detailed  discussion  on  the
application of these and other accounting estimates, refer to Note 1 to the Company’s Consolidated Financial Statements.

Income Taxes

The Company operates in numerous taxing jurisdictions and is subject to regular examinations by U.S. federal, state and non-U.S. taxing authorities.
Its income tax positions are based on research and interpretations of the income tax laws and rulings in each of the jurisdictions in which the Company does
business. Due to the ambiguity of laws and rulings in each jurisdiction, the differences and interplay in tax laws between those jurisdictions, the uncertainty
of  how  underlying  facts  may  be  construed  and  the  inherent  uncertainty  in  estimating  the  final  resolution  of  complex  tax  audit  matters,  the  Company's
estimates of income tax liabilities may differ from actual payments or assessments.

While the Company has support for the positions it takes on tax returns, taxing authorities may assert different interpretations of laws and facts and
may challenge cross-jurisdictional transactions. The Company generally re-evaluates the technical merits of its tax positions and recognizes an uncertain
tax benefit when (i) there is completion of a tax audit; (ii) there is a change in applicable tax laws including a tax case ruling or legislative guidance; or
(iii) there is an expiration of the statute of limitations. The liability for unrecognized tax benefits, excluding interest and penalties, was $20.6 million and
$21.9 million as of July 31, 2022 and 2021, respectively. If recognized, $17.8 million and $18.7 million of unrecognized tax benefits as of July 31, 2022
and 2021, respectively, would reduce the Company's income tax rate. Accrued interest and penalties related to unrecognized tax benefits were $4.8 million
and $4.4 million as of July 31, 2022 and 2021, respectively. The Company recognizes interest and penalties related to unrecognized tax benefits in income
tax expense on the Consolidated Statements of

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Income. The Company believes it is reasonably possible that the amount of gross unrecognized tax benefits could be reduced by up to $3.9 million in the
next 12 months as a result of the resolution of worldwide tax matters, tax audit settlements, amended tax filings, and/or statute expirations, which would be
the maximum amount that would be recognized as an income tax benefit in the Consolidated Statements of Income.

The Company recognizes deferred tax assets and liabilities for differences between the financial statement and tax basis of assets and liabilities that
will result in taxable or deductible amounts in the future, based on enacted tax laws and rates applicable to the periods in which the differences are expected
to  affect  taxable  income.  The  Company  establishes  valuation  allowances  for  its  deferred  tax  assets  if  it  is  more  likely  than  not  that  some  or  all  of  the
deferred  tax  asset  will  not  be  realized.  This  requires  management  to  make  judgments  regarding:  (i)  the  timing  and  amount  of  the  reversal  of  taxable
temporary  differences,  (ii)  expected  future  taxable  income  or  loss,  and  (iii)  the  impact  of  tax  planning  strategies.  The  Company  recognized  valuation
allowances for its deferred tax assets of $47.3 million and $51.1 million as of July 31, 2022 and 2021, respectively, which were primarily related to foreign
tax credit carryforwards and net operating loss carryforwards in its various tax jurisdictions.

Goodwill and Other Indefinite-lived Intangible Assets

The allocation of purchase price for business combinations requires management estimates and judgment as to expectations for future cash flows of the
acquired business and the allocation of those cash flows to identifiable intangible assets in determining the estimated fair value. If the actual results differ
from these estimates, it could result in an impairment of intangible assets and goodwill or require acceleration of the amortization expense of finite-lived
intangible  assets.  In  addition,  goodwill  and  other  indefinite-lived  intangible  assets  must  be  tested  for  impairment  at  least  annually.  If  circumstances  or
events prior to the date of the required annual assessment indicate that, in management's judgment, it is more likely than not that there has been a reduction
of fair value of a reporting unit below its carrying value, the Company performs an impairment analysis at the time of such circumstance or event. Changes
in management's estimates or judgments could result in an impairment charge, and such a charge could have an adverse effect on the Company's financial
condition and results of operations.

The Company has identified eight reporting units within its two reportable segments, IDS and WPS, with the following goodwill balances as of July
31, 2022: IDS Americas and Europe, $286.9 million; PDC, $93.3 million; WPS Europe, $30.7 million; Code Corporation, $138.6 million; and Magicard,
$37.3 million. The IDS Asia, WPS North America, and WPS Australia reporting units each have a goodwill balance of zero. The Company believes that
the  discounted  cash  flow  model  and  the  market  approach  provide  a  reasonable  and  meaningful  fair  value  estimate  based  upon  the  reporting  units'
projections of future operating results and cash flows and replicates how market participants would value the Company's reporting units. The projections of
future  operating  results,  which  are  based  on  both  past  performance  and  the  projections  and  assumptions  used  in  the  Company's  current  and  long-range
operating  plans,  are  subject  to  change  as  a  result  of  changing  economic  and  competitive  conditions.  Significant  estimates  used  by  management  in  the
discounted  cash  flows  methodology  include  estimates  of  future  cash  flows  based  on  expected  growth  rates,  price  increases,  fluctuations  in  gross  profit
margins and SG&A expense as a percentage of sales, capital expenditures, working capital levels, income tax rates, and a weighted-average cost of capital
reflecting  the  specific  risk  profile  of  the  reporting  unit  being  tested.  Significant  negative  industry  or  economic  trends,  disruptions  to  the  Company's
business, loss of significant customers, inability to effectively integrate acquired businesses, unexpected significant changes or planned changes in use of
the assets or in entity structure, and divestitures may adversely impact the assumptions used in the valuations.

The Company completes its annual goodwill impairment analysis on May 1 of each fiscal year and evaluates its reporting units for potential triggering
events on a quarterly basis in accordance with ASC 350, "Intangibles - Goodwill and Other." In addition to the metrics listed above, the Company considers
multiple internal and external factors when evaluating its reporting units for potential impairment, including (i) U.S. GDP growth, (ii) industry and market
factors such as competition and changes in the market for the reporting unit's products, (iii) new product development, (iv) hospital admission rates, (v)
competing  technologies,  (vi)  overall  financial  performance  such  as  cash  flows,  actual  and  planned  revenue  and  profitability,  and  (vii)  changes  in  the
strategy of the reporting unit. In the event the fair value of a reporting unit is less than the carrying value, the Company would recognize an impairment
charge  for  the  amount  by  which  the  carrying  amount  of  the  reporting  unit  exceeds  the  fair  value.  If  necessary,  the  Company  may  consult  valuation
specialists to assist with the assessment of the estimated fair value of the reporting unit.

The Company considers a reporting unit’s fair value to be substantially in excess of its carrying value at 20% or greater. The annual impairment testing
performed on May 1, 2022, in accordance with ASC 350, “Intangibles - Goodwill and Other” indicated that each of the reporting units had a fair value
substantially in excess of its carrying value.

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Table of Contents

Other Indefinite-Lived Intangible Assets

Other  indefinite-lived  intangible  assets,  which  consists  of  tradenames,  are  tested  for  impairment  in  accordance  with  the  Company's  policy  outlined
above using the income approach. Fair value is estimated using the income approach based upon current sales projections applying the relief from royalty
method. If the carrying value of the indefinite-lived intangible asset exceeds its fair value, an impairment loss is recognized in an amount equal to that
excess. As a result of the analysis performed on May 1, 2022, all indefinite-lived tradenames had fair value in excess of carrying value.

New Accounting Standards

The  information  required  by  this  Item  is  provided  in  Note  1  of  the  Notes  to  Consolidated  Financial  Statements  contained  in  Item  8  —  Financial

Statements and Supplementary Data.

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Item 7A. Quantitative and Qualitative Disclosures About Market Risk

The Company’s business operations give rise to market risk exposure due to changes in foreign exchange rates. To manage that risk effectively, the
Company enters into hedging transactions according to established guidelines and policies that enable it to mitigate the adverse effects of this  financial
market risk.

The global nature of the Company’s business requires active participation in the foreign exchange markets. The Company has manufacturing facilities
and sells and distributes its products throughout the world and therefore has assets, liabilities and cash flows in currencies other than the U.S. dollar. As a
result,  the  Company’s  financial  results  could  be  significantly  affected  by  factors  such  as  changes  in  foreign  currency  exchange  rates  or  weak  economic
conditions in the foreign markets in which the Company manufactures, distributes and sells its products. The Company’s operating results are principally
exposed to changes in exchange rates between the U.S. dollar and the Euro, the British Pound, the Mexican Peso, the Canadian dollar, the Australian dollar,
the Singapore dollar, the Malaysian Ringgit, and the Chinese Yuan.

The  objective  of  the  Company’s  foreign  currency  exchange  risk  management  is  to  minimize  the  impact  of  currency  movements  on  non-functional
currency  transactions.  To  achieve  this  objective,  the  Company  hedges  a  portion  of  known  exposures  using  forward  contracts.  As  of  July  31,  2022,  the
notional  amount  of  outstanding  forward  foreign  exchange  contracts  designated  as  cash  flow  hedges  was  $25.3  million.  The  Company's  multi-currency
revolving  credit  facility  allows  it  to  borrow  up  to  $200  million  in  currencies  other  than  U.S.  dollars.  The  Company  has  periodically  borrowed  funds  in
Euros  and  British  Pounds  under  its  revolving  credit  facility.  Debt  issued  in  currencies  other  than  U.S.  dollars  acts  as  a  natural  hedge  to  the  Company's
exposure to the associated currency.

The  Company  also  faces  exchange  rate  risk  from  transactions  with  customers  in  countries  outside  the  United  States  and  from  intercompany
transactions between affiliates. Although the Company has a U.S. dollar functional currency for reporting purposes, it has manufacturing sites throughout
the world and a significant portion of its sales are generated in foreign currencies. Costs incurred and sales recorded by subsidiaries operating outside of the
United States are translated into U.S. dollars using exchange rates in effect during the respective period. As a result, the Company is exposed to movements
in the exchange rates of various currencies against the U.S. dollar. In particular, the Company has more sales in European currencies than it has expenses in
those  currencies.  Therefore,  when  European  currencies  strengthen  or  weaken  against  the  U.S.  dollar,  operating  profits  are  increased  or  decreased,
respectively. Currency exchange rates decreased fiscal 2022 net sales by 2.6% compared to fiscal 2021 as the U.S. dollar appreciated, on average, against
other major currencies throughout the year.

Changes in foreign currency exchange rates for the Company’s foreign subsidiaries reporting in local currencies are generally reported as a component
of stockholders’ equity. The Company’s currency translation adjustments recorded during the years ended July 31, 2022, 2021, and 2020, as a separate
component  of  stockholders’  equity,  were  unfavorable  by  $53.4  million,  favorable  by  $10.3  million,  and  favorable  by  $6.6  million,  respectively.  As  of
July  31,  2022  and  2021,  the  Company’s  foreign  subsidiaries  had  net  current  assets  (defined  as  current  assets  less  current  liabilities)  subject  to  foreign
currency  translation  risk  of  $193.6  million  and  $184.5  million,  respectively.  The  potential  decrease  in  net  current  assets  as  of  July  31,  2022,  from  a
hypothetical 10 percent adverse change in quoted foreign currency exchange rates would be approximately $19.4 million. This sensitivity analysis assumes
a parallel shift in all major foreign currency exchange rates versus the U.S. dollar. Exchange rates rarely move in the same direction relative to the U.S.
dollar due to positive and negative correlations of the various global currencies. This assumption may overstate the impact of changing exchange rates on
individual assets and liabilities denominated in a foreign currency.

The  Company  could  be  exposed  to  interest  rate  risk  through  its  corporate  borrowing  activities.  The  objective  of  the  Company’s  interest  rate  risk
management activities is to manage the levels of the Company’s fixed and floating interest rate exposure to be consistent with the Company’s preferred
mix.  The  interest  rate  risk  management  program  allows  the  Company  to  enter  into  approved  interest  rate  derivatives  if  there  is  a  desire  to  modify  the
Company’s exposure to interest rates. As of July 31, 2022, the Company had no interest rate derivatives and no fixed rate debt outstanding.

24

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Item 8. Financial Statements and Supplementary Data

BRADY CORPORATION & SUBSIDIARIES

INDEX TO FINANCIAL STATEMENTS

Report of Independent Registered Public Accounting Firm (PCAOB ID: 34)
Financial Statements:
Consolidated Balance Sheets — July 31, 2022 and 2021
Consolidated Statements of Income — Years Ended July 31, 2022, 2021, and 2020
Consolidated Statements of Comprehensive Income — Years Ended July 31, 2022, 2021, and 2020
Consolidated Statements of Stockholders’ Equity — Years Ended July 31, 2022, 2021, and 2020
Consolidated Statements of Cash Flows — Years Ended July 31, 2022, 2021, and 2020
Notes to Consolidated Financial Statements — Years Ended July 31, 2022, 2021, and 2020

25

Page

26

28
29
30
31
32
33

 
Table of Contents

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the shareholders and the Board of Directors of Brady Corporation

Opinion on the Financial Statements

We have audited the accompanying consolidated balance sheets of Brady Corporation and subsidiaries (the "Company") as of July 31, 2022 and 2021, the
related consolidated statements of income, comprehensive income, stockholders' equity, and cash flows, for each of the three years in the period ended July
31, 2022, and the related notes and the schedule listed in the Index at Item 15 (collectively referred to as the "financial statements"). In our opinion, the
financial  statements  present  fairly,  in  all  material  respects,  the  financial  position  of  the  Company  as  of  July  31,  2022  and  2021,  and  the  results  of  its
operations and its cash flows for each of the three years in the period ended July 31, 2022, in conformity with accounting principles generally accepted in
the United States of America.

We  have  also  audited,  in  accordance  with  the  standards  of  the  Public  Company  Accounting  Oversight  Board  (United  States)  (PCAOB),  the  Company's
internal control over financial reporting as of July 31, 2022, based on criteria established in Internal Control — Integrated Framework (2013) issued by the
Committee of Sponsoring Organizations of the Treadway Commission and our report dated September 1, 2022, expressed an unqualified opinion on the
Company's internal control over financial reporting.

Basis for Opinion

These financial statements are the responsibility of the Company's management. Our responsibility is to express an opinion on the Company's financial
statements  based  on  our  audits.  We  are  a  public  accounting  firm  registered  with  the  PCAOB  and  are  required  to  be  independent  with  respect  to  the
Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the
PCAOB.

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable
assurance  about  whether  the  financial  statements  are  free  of  material  misstatement,  whether  due  to  error  or  fraud.  Our  audits  included  performing
procedures to assess the risks of material misstatement of the financial statements, whether due to error or fraud, and performing procedures that respond to
those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the financial statements. Our audits
also included evaluating the accounting principles used and significant estimates made by management, as well as evaluating the overall presentation of the
financial statements. We believe that our audits provide a reasonable basis for our opinion.

Critical Audit Matter

The  critical  audit  matter  communicated  below  is  a  matter  arising  from  the  current-period  audit  of  the  financial  statements  that  was  communicated  or
required  to  be  communicated  to  the  audit  committee  and  that  (1)  relates  to  accounts  or  disclosures  that  are  material  to  the  financial  statements  and  (2)
involved our especially challenging, subjective, or complex judgments. The communication of critical audit matters does not alter in any way our opinion
on the financial statements, taken as a whole, and we are not, by communicating the critical audit matter below, providing a separate opinion on the critical
audit matter or on the accounts or disclosures to which it relates.

Taxes — Valuation Allowances — Refer to Notes 1 and 11 to the financial statements

Critical Audit Matter Description

The  Company  recognizes  deferred  income  tax  assets  and  liabilities  for  the  estimated  future  tax  effects  attributable  to  temporary  differences  and
carryforwards.  Valuation  allowances  are  established  when  necessary  to  reduce  deferred  tax  assets  to  the  amounts  expected  to  be  realized  in  the  future.
Future  realization  of  deferred  tax  assets  depends  on  the  existence  of  sufficient  taxable  income  within  the  carryback  or  carryforward  period  of  the
appropriate  character  under  the  relevant  tax  law.  Sources  of  taxable  income  include  future  reversals  of  deferred  tax  assets  and  liabilities,  future  taxable
income (exclusive of the reversals of deferred tax assets and liabilities), taxable income in prior carryback year(s) if permitted under the tax law, and tax
planning strategies. The Company’s valuation allowance for deferred tax assets was $47.3 million as of July 31, 2022.

The  Company’s  determination  of  the  valuation  allowance  involves  estimates.  Management’s  primary  estimate  in  determining  whether  a  valuation
allowance should be established is the projection of future sources of taxable income. Auditing

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Table of Contents

management’s estimate of future sources of taxable income, which affects the recorded valuation allowances, required a high degree of auditor judgment
and an increased extent of effort, including the need to involve our income tax specialists.

How the Critical Audit Matter Was Addressed in the Audit

Our audit procedures related to estimated future sources of taxable income included the following, among others:

• We tested the effectiveness of management’s controls over the estimates of future sources of taxable income.
• With  the  assistance  of  our  income  tax  specialists,  we  considered  relevant  tax  laws  and  regulations  in  evaluating  the  appropriateness  of

management’s estimates of future sources of taxable income.

• We evaluated management’s ability to accurately estimate future sources of taxable income by comparing actual results to management’s historical
estimates. Further, we evaluated the reasonableness of management’s estimates of future sources of taxable income by comparing the estimates to
historical sources of taxable income or losses and minutes of the Board of Directors.

• With the assistance of our income tax specialists, we evaluated whether the estimated future sources of taxable income were of the appropriate

character to utilize the deferred tax assets under tax law.

• We evaluated management’s assessment that it is more likely than not that sufficient taxable income will be generated in the future to utilize the

net deferred tax assets.

/s/ DELOITTE & TOUCHE LLP

Milwaukee, Wisconsin
September 1, 2022

We have served as the Company's auditor at least since 1981; however, an earlier year cannot be reliably determined.

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Table of Contents

BRADY CORPORATION AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS
July 31, 2022 and 2021
(Dollars in thousands)

ASSETS

Current assets:

Cash and cash equivalents
Accounts receivable, net of allowance for credit losses of $7,355 and $7,306, respectively
Inventories
Prepaid expenses and other current assets

Total current assets

Property, plant and equipment—net
Goodwill
Other intangible assets
Deferred income taxes
Operating lease assets
Other assets
Total

LIABILITIES AND STOCKHOLDERS’ EQUITY

Current liabilities:

Accounts payable
Accrued compensation and benefits
Taxes, other than income taxes
Accrued income taxes
Current operating lease liabilities
Other current liabilities

Total current liabilities

Long-term debt
Long-term operating lease liabilities
Other liabilities

Total liabilities

Stockholders’ equity:

Class A nonvoting common stock — Issued 51,261,487 shares, and outstanding 46,370,708 and 48,528,245 shares,
respectively (aggregate liquidation preference of $42,716)
Class B voting common stock — Issued and outstanding 3,538,628 shares
Additional paid-in capital
Retained earnings
Treasury stock — 4,890,779 and 2,733,242 shares, respectively, of Class A nonvoting common stock, at cost
Accumulated other comprehensive loss

Total stockholders’ equity

Total

See Notes to Consolidated Financial Statements.

28

2022

2021

$

$

$

$

114,069  $
183,233 
190,023 
10,743 
498,068 
139,511 
586,832 
74,028 
15,881 
31,293 
21,719 
1,367,332  $

81,116  $
76,764 
12,539 
8,294 
15,003 
61,458 
255,174 
95,000 
19,143 
86,717 
456,034 

513 
35 
345,266 
892,417 
(217,856)
(109,077)
911,298 
1,367,332  $

147,335 
170,579 
136,107 
11,083 
465,104 
121,741 
614,137 
92,334 
16,343 
41,880 
26,217 
1,377,756 

82,152 
81,173 
13,054 
3,915 
17,667 
59,623 
257,584 
38,000 
28,347 
90,797 
414,728 

513 
35 
339,125 
788,369 
(109,061)
(55,953)
963,028 
1,377,756 

Table of Contents

BRADY CORPORATION AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF INCOME
Years Ended July 31, 2022, 2021 and 2020
(Dollars in thousands, except per share amounts)

Net sales
Cost of goods sold
Gross margin
Operating expenses:

Research and development
Selling, general and administrative
Impairment charges
Total operating expenses
Operating income
Other income (expense):

Investment and other income
Interest expense

Income before income taxes and losses of unconsolidated affiliate
Income tax expense
Income before losses of unconsolidated affiliate
Equity in losses of unconsolidated affiliate

Net income
Net income per Class A Nonvoting Common Share:

Basic
Diluted

Net income per Class B Voting Common Share:

Basic
Diluted

Weighted average common shares outstanding:

Basic
Diluted

See Notes to Consolidated Financial Statements.

29

$

$

$
$

$
$

2022

2021

2020

1,302,062  $
670,510 
631,552 

1,144,698  $
583,252 
561,446 

1,081,299 
552,734 
528,565 

58,548 
379,992 
— 
438,540 
193,012 

244 
(1,276)
191,980 
42,001 
149,979 
— 
149,979  $

2.92  $
2.90  $

2.91  $
2.89  $

44,551 
349,768 
— 
394,319 
167,127 

4,333 
(437)
171,023 
35,610 
135,413 
(5,754)
129,659  $

2.49  $
2.47  $

2.48  $
2.46  $

51,321 
51,651 

52,039 
52,409 

40,662 
336,059 
13,821 
390,542 
138,023 

5,079 
(2,166)
140,936 
28,321 
112,615 
(246)
112,369 

2.13 
2.11 

2.11 
2.10 

52,763 
53,231 

Table of Contents

BRADY CORPORATION AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME
Years Ended July 31, 2022, 2021 and 2020
(Dollars in thousands)

Net income
Other comprehensive (loss) income:

Foreign currency translation adjustments

Cash flow hedges:

Net gain (loss) recognized in other comprehensive (loss) income
Reclassification adjustment for gains included in net income

Pension and other post-retirement benefits:

Net gain (loss) recognized in other comprehensive (loss) income
Net actuarial gain amortization

2022

2021

2020

$

149,979  $

129,659  $

112,369 

(53,402)

10,266 

6,640 

1,282 
(909)
373 

424 
(1,043)
(619)

1,451 
(399)
1,052 

— 
(388)
(388)

(576)
(614)
(1,190)

(468)
(380)
(848)

4,602 
175 
4,777 
117,146 

Other comprehensive (loss) income, before tax
Income tax benefit (expense) related to items of other comprehensive (loss) income
Other comprehensive (loss) income, net of tax
Comprehensive income

(53,648)
524 
(53,124)
96,855  $

10,930 
(406)
10,524 
140,183  $

$

See Notes to Consolidated Financial Statements.

30

 
Table of Contents

BRADY CORPORATION AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY
Years Ended July 31, 2022, 2021 and 2020
(Dollars in thousands, except per share amounts)

Balances at July 31, 2019

Net income
Other comprehensive income, net of tax
Issuance of shares of Class A Common Stock under stock
plan
Tax benefit and withholdings from deferred compensation
distributions
Stock-based compensation expense (Note 7)
Repurchase of shares of Class A Common Stock
Cash dividends on Common Stock:
Class A — $0.87 per share
Class B — $0.85 per share

Balances at July 31, 2020

Net income
Other comprehensive income, net of tax
Issuance of shares of Class A Common Stock under stock
plan
Tax benefit and withholdings from deferred compensation
distributions
Stock-based compensation expense (Note 7)
Repurchase of shares of Class A Common Stock
Cash dividends on Common Stock:
Class A — $0.88 per share
Class B — $0.86 per share

Balances at July 31, 2021

Net income
Other comprehensive income, net of tax
Issuance of shares of Class A Common Stock under stock
plan
Tax benefit and withholdings from deferred compensation
distributions
Stock-based compensation expense (Note 7)
Repurchase of shares of Class A Common Stock
Cash dividends on Common Stock:
Class A — $0.90 per share
Class B — $0.88 per share

Balances at July 31, 2022

$

$

$

$

See Notes to Consolidated Financial Statements.

Common Stock

Additional Paid-In
Capital

Retained Earnings

Treasury Stock

Accumulated
Other
Comprehensive
Loss

548  $
— 
— 

329,969  $
— 
— 

637,843  $
112,369 
— 

(46,332) $
— 
— 

(71,254)
— 
4,777 

— 

— 
— 
— 

— 
— 
548  $
— 
— 

— 

— 
— 
— 

— 
— 
548  $
— 
— 

— 

— 
— 
— 

(7,184)

134 
8,843 
— 

— 
— 
331,762  $
— 
— 

(2,767)

32 
10,098 
— 

— 
— 
339,125  $
— 
— 

(4,478)

115 
10,504 
— 

— 

— 
— 
— 

(42,736)
(3,020)
704,456  $
129,659 
— 

— 

— 
— 
— 

(42,690)
(3,056)
788,369  $
149,979 
— 

— 

— 
— 
— 

3,630 

— 
— 
(64,514)

— 
— 

(107,216) $

— 
— 

1,748 

— 
— 
(3,593)

— 
— 

(109,061) $

— 
— 

434 

— 
— 
(109,229)

— 

— 
— 
— 

— 
— 
(66,477)
— 
10,524 

— 

— 
— 
— 

— 
— 
(55,953)
— 
(53,124)

— 

— 
— 
— 

— 
— 
548  $

— 
— 
345,266  $

(42,805)
(3,126)
892,417  $

— 
— 

(217,856) $

— 
— 
(109,077)

31

Table of Contents

BRADY CORPORATION AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS
Years Ended July 31, 2022, 2021 and 2020
(Dollars in thousands)

Operating activities:
Net income
Adjustments to reconcile net income to net cash provided by operating activities:

Depreciation and amortization
Stock-based compensation expense
Deferred income taxes
Impairment charges
Equity in losses of unconsolidated affiliate
Other
Changes in operating assets and liabilities (net of effects of business acquisitions):

Accounts receivable
Inventories
Prepaid expenses and other assets
Accounts payable and accrued liabilities
Income taxes

Net cash provided by operating activities

Investing activities:

Purchases of property, plant and equipment
Acquisition of businesses, net of cash acquired
Other

Net cash used in investing activities

Financing activities:

Payment of dividends
Proceeds from exercise of stock options
Payments for employee taxes withheld from stock-based awards
Purchase of treasury stock
Proceeds from borrowing on credit facilities
Repayment of borrowing on credit facilities
Principal payments on debt
Other

Net cash used in financing activities

Effect of exchange rate changes on cash and cash equivalents
Net decrease in cash and cash equivalents
Cash and cash equivalents, beginning of period
Cash and cash equivalents, end of period

Supplemental disclosures of cash flow information:

Cash paid during the period for:

Interest
Income taxes

See Notes to Consolidated Financial Statements.

32

2022

2021

2020

$

149,979  $

129,659  $

112,369 

34,182 
10,504 
(1,645)
— 
— 
1,197 

(25,330)
(62,907)
807 
6,826 
4,836 
118,449 

(43,138)
— 
67 
(43,071)

(45,931)
1,082 
(5,127)
(109,229)
243,716 
(186,716)
— 
116 
(102,089)
(6,555)
(33,266)
147,335 
114,069  $

25,483 
10,098 
(8,965)
— 
5,754 
(831)

(12,614)
7,298 
(4,498)
58,283 
(4,002)
205,665 

(27,189)
(243,983)
2,580 
(268,592)

(45,746)
1,765 
(2,783)
(3,593)
101,957 
(63,957)
— 
33 
(12,324)
4,943 
(70,308)
217,643 
147,335  $

23,437 
8,843 
(764)
13,821 
246 
2,611 

13,902 
(13,917)
4,477 
(26,128)
2,080 
140,977 

(27,277)
— 
(8,842)
(36,119)

(45,756)
5,511 
(9,065)
(64,514)
20,697 
(21,855)
(48,672)
134 
(163,520)
(2,767)
(61,429)
279,072 
217,643 

1,082  $
33,834 

373  $

46,852 

2,401 
29,600 

$

$

 
Table of Contents

BRADY CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
Years Ended July 31, 2022, 2021 and 2020
(In thousands, except share and per share amounts)

1. Summary of Significant Accounting Policies

Nature of Operations — Brady Corporation is a global manufacturer and supplier of identification solutions and workplace safety products that identify
and protect premises, products and people. The ability to provide customers with a broad range of proprietary, customized, and diverse products for use in
various applications, along with a commitment to quality and service, a global footprint, and multiple sales channels, have made Brady a world leader in
many of its markets.

Principles of Consolidation — The accompanying consolidated financial statements include the accounts of Brady Corporation and its wholly owned

subsidiaries. All intercompany accounts and transactions between consolidated subsidiaries have been eliminated in consolidation.

Use  of  Estimates  —  The  consolidated  financial  statements  have  been  prepared  in  accordance  with  accounting  principles  generally  accepted  in  the
United States ("U.S. GAAP"), which requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and
disclosure of contingent assets and liabilities as of the date of the consolidated financial statements, and the reported amounts of revenues and expenses
during the reporting period. Actual results could differ from those estimates.

Acquisitions — The Company recognizes assets acquired, liabilities assumed, contractual contingencies and contingent consideration at their fair value
on the acquisition date. The operating results of the acquired companies are included in the Company’s consolidated financial statements from the date of
acquisition. Acquisition-related costs are expensed as incurred and changes in deferred tax asset valuation allowances and income tax uncertainties after the
measurement period are recorded in income tax expense.

Cash  Equivalents  —  The  Company  considers  all  highly-liquid  investments  purchased  with  original  maturities  of  three  months  or  less  to  be  cash

equivalents.

Concentration  of  Credit  Risk  —  The  Company  places  temporary  cash  investments  with  global  financial  institutions  of  high  credit  quality.  The
Company performs periodic evaluations of the relative credit standing of its financial institutions and limits the amount of credit exposure with any one
financial  institution.  In  addition,  the  Company  has  a  broad  customer  base  representing  many  diverse  industries  throughout  the  globe.  Consequently,  no
significant concentration of credit risk is considered to exist.

Accounts  Receivables  —  The  Company's  policy  for  estimating  the  allowance  for  credit  losses  on  accounts  receivables  considers  several  factors
including historical loss experience, the age of delinquent receivable balances due, and economic conditions. Specific customer reserves are made during
review  of  significant  outstanding  balances  due,  in  which  customer  creditworthiness  and  current  economic  trends  may  indicate  that  it  is  probable  the
receivable will not be recovered. Accounts receivables are written off after collection efforts occur and the receivable is deemed uncollectible. Adjustments
to the allowance for credit losses are recorded in SG&A expense.

Equity  Method  Investment  —  The  equity  method  of  accounting  is  applied  to  investments  in  which  the  Company  has  significant  influence  over  the
operating and financial decisions of the investee. The Company evaluates its equity method investments each reporting period for evidence of a loss in
value that is other than a temporary decline. Evidence of a loss in value might include, but would not necessarily be limited to, absence of an ability to
recover the carrying amount of the investment or the inability of the investee to sustain an earnings capacity that would justify the carrying amount of the
investment.  The  Company  performed  this  analysis  and  concluded  that  its  investment  in  React  Mobile,  Inc.  was  other-than-temporarily  impaired  and
recognized an impairment charge of $4,994 for the Company's remaining equity interest in React Mobile, Inc. during the year ended July 31, 2021.

Inventories — Inventories are stated at the lower of cost or net realizable value and include material, labor, and overhead. Cost has been determined
using the last-in, first-out (“LIFO”) method for certain inventories in the U.S. (13.3% of total inventories at July 31, 2022, and 12.5% of total inventories at
July 31, 2021) and the first-in, first-out (“FIFO”) or average cost methods for all other inventories. Had all inventories been accounted for on a FIFO basis
instead of on a LIFO basis, the carrying value of inventories would have increased by $9,900 and $7,707 as of July 31, 2022 and 2021, respectively.

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Inventories consist of the following as of July 31:

Finished products
Work-in-process
Raw materials and supplies

Total inventories

2022

2021

112,323  $
29,272 
48,428 
190,023  $

87,489 
20,189 
28,429 
136,107 

$

$

Property, Plant and Equipment — Property, plant and equipment are stated at cost, less accumulated depreciation. Depreciation is computed primarily
on a straight-line basis over the estimated useful lives of the related assets. Leasehold improvements are depreciated over the shorter of the lease term or the
estimated useful life of the respective asset. The estimated useful lives range from 3 to 33 years as shown below.

Property, plant and equipment consist of the following as of July 31:

Land
Buildings and improvements
Machinery and equipment
Construction in progress

Property, plant and equipment—gross

Accumulated depreciation

Property, plant and equipment—net

Range of Useful Lives

2022

2021

10 to 33 Years
3 to 10 Years

$

$

11,916  $

123,619 
268,527 
7,825 
411,887 
(272,376)
139,511  $

8,201 
108,801 
276,994 
4,991 
398,987 
(277,246)
121,741 

Depreciation expense was $19,216, $18,406, and $18,218 for the years ended July 31, 2022, 2021 and 2020, respectively.

Goodwill — The Company evaluates the carrying amount of goodwill annually or more frequently if events or changes in circumstances have occurred
that  indicate  the  goodwill  might  be  impaired.  The  Company  completes  impairment  reviews  for  its  reporting  units  using  a  fair-value  method  based  on
management's  judgments  and  assumptions.  When  performing  its  annual  impairment  assessment,  the  Company  evaluates  the  recoverability  of  goodwill
assigned to each of its reporting units by comparing the estimated fair value of the respective reporting unit to the carrying value, including goodwill. The
Company estimates fair value utilizing the income approach and the market approach. The income approach requires management to make a number of
assumptions  and  estimates  for  each  reporting  unit,  including  projected  future  operating  results,  economic  projections,  anticipated  future  cash  flows,
working  capital  levels,  income  tax  rates,  and  a  weighted-average  cost  of  capital  reflecting  the  specific  risk  profile  of  the  respective  reporting  unit.  The
market approach estimates fair value using performance multiples of comparable publicly-traded companies. In the event the fair value of a reporting unit
is  less  than  the  carrying  value,  including  goodwill,  an  impairment  loss,  if  any,  is  recognized  for  the  difference  between  the  implied  fair  value  and  the
carrying value of the reporting unit's goodwill. The annual impairment testing performed on May 1, 2022, indicated that all reporting units with goodwill
had a fair value substantially in excess of its carrying value. No goodwill impairment charges were recognized during the year ended July 31, 2022.

Other Intangible and Long-Lived Assets — Intangible assets with definite lives are amortized on a straight-line basis over their estimated useful lives to
reflect the pattern of economic benefits consumed. Intangible assets with indefinite lives as well as goodwill are not subject to amortization. These assets
are assessed for impairment on an annual basis or more frequently if events or changes in circumstances have occurred that indicate the asset may not be
recoverable  or  that  the  remaining  estimated  useful  life  may  warrant  revision.  In  addition,  the  Company  performs  qualitative  assessments  on  a  quarterly
basis of significant events and circumstances, such as historical and current results, assumptions regarding future performance, and strategic initiatives and
overall economic factors.

The Company evaluates indefinite-lived intangible assets for impairment by comparing the estimated fair value of the asset to the carrying value. Fair
value is estimated using the income approach based upon current sales projections applying the relief from royalty method. If the carrying value of the
indefinite-lived intangible asset exceeds its fair value, an impairment loss is recognized in an amount equal to that excess. The Company evaluates long-
lived assets, including finite-lived intangible assets, operating lease assets, and property, plant, and equipment, for recoverability by comparing an estimate
of undiscounted future cash flows, derived from internal forecasts, over the remaining life of the primary asset to the carrying amount of the asset group. To
the extent the undiscounted future cash flows attributable to the asset are less than the carrying amount, an impairment loss is recognized for the amount by
which the carrying value of the asset exceeds its fair value.

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In fiscal 2022, long-lived and other intangible assets were analyzed for potential impairment. As a result of the analysis, no impairment charges were
recorded. Refer to Note 3, "Other Intangible Assets and Long-Lived Assets" for further information regarding the impairment charges recorded in fiscal
2020.

Leases — The Company accounts for leases in accordance with Accounting Standards Codification ("ASC") 842 "Leases." The Company determines
whether an arrangement contains a lease at contract inception based on whether the arrangement provides the Company with the right to direct the use of
and the right to obtain substantially all of the economic benefits from an identified asset in exchange for consideration. The Company recognizes a right-of-
use ("ROU") asset and lease liability for its lease commitments with initial terms greater than one year.

The initial measurement of ROU assets and lease liabilities are recognized at the lease commencement date based on the present value of future lease
payments over the expected lease term. The ROU asset also includes any lease payments made on or before the commencement date, initial direct costs
incurred,  and  is  reduced  by  any  lease  incentives  received.  Some  of  the  Company’s  leases  include  options  to  extend  the  lease  agreement,  of  which  the
exercise is at the Company’s sole discretion. The majority of renewal options are not included in the calculation of ROU assets and liabilities as they are
not reasonably certain to be exercised. Some of the Company's lease agreements include rental payments that are adjusted periodically for inflation or the
change in an index or rate. These variable lease payments are generally excluded from the initial measurement of the ROU asset and lease liability and are
recognized in the period in which the obligation for those payments is incurred. The Company has lease agreements that include both lease and non-lease
components, which the Company elected to account for as a single lease component.

The  Company  determines  the  present  value  of  future  lease  payments  using  its  incremental  borrowing  rate,  as  the  discount  rate  implicit  within  the
Company’s  leases  generally  cannot  be  readily  determined.  The  incremental  borrowing  rate  is  estimated  based  on  the  sovereign  credit  rating  for  the
countries  in  which  the  Company  has  its  largest  operations,  adjusted  for  several  factors,  such  as  internal  credit  spread,  lease  terms,  and  other  market
information available at the lease commencement date.

As of July 31, 2022, all leases are accounted for as operating leases, with lease expense being recognized on a straight-line basis over the lease term.
Operating  leases  are  reflected  in  “Operating  lease  assets,”  “Current  operating  lease  liabilities,”  and  “Long-term  operating  lease  liabilities”  in  the
accompanying  Consolidated  Balance  Sheets.  Operating  lease  expense  is  recognized  in  either  cost  of  goods  sold  or  selling,  general,  and  administrative
expenses in the Consolidated Statements of Income, based on the nature of the lease. ROU assets are evaluated for impairment in the same manner as long-
lived  assets.  No  impairment  charges  were  recognized  related  to  operating  lease  assets  during  the  year  ended  July  31,  2022.  Refer  to  Note  3,  "Other
Intangible and Long-Lived Assets" for additional information regarding the impairment charges recognized during fiscal 2020.

Revenue  Recognition  —  The  majority  of  the  Company’s  revenue  relates  to  the  sale  of  identification  solutions  and  workplace  safety  products  to
customers. The  Company  accounts  for  revenue  in  accordance  with  ASC  Topic  606  "Revenue  from  Contracts  with  Customers."  Revenue  is  recognized
when control of the product or service transfers to the customer in an amount that represents the consideration expected to be received in exchange for
those products and services. The Company considers control to have transferred when legal title, physical possession, and the significant risks and rewards
of  ownership  of  the  asset  have  transferred  to  the  customer  and  the  collection  of  the  transaction  price  is  reasonably  assured,  most  of  which  occur  upon
shipment  or  delivery  of  goods  to  customers.  Given  the  nature  of  the  Company’s  business,  revenue  recognition  practices  do  not  contain  estimates  that
materially  affect  the  results  of  operations,  with  the  exception  of  estimated  customer  returns  and  credit  memos.  The  Company  records  an  allowance  for
estimated product returns and credit memos using the expected value method based on historical experience, which is recognized as a deduction from net
sales at the time of sale. As of July 31, 2022 and 2021, the Company had a reserve for estimated product returns and credit memos of $4,415 and $5,510,
respectively.

Sales  Incentives  —  The  Company  accounts  for  cash  consideration  (such  as  sales  incentives,  rebates,  and  cash  discounts)  given  to  its  customers  or

resellers as a reduction of revenue. Sales incentives for the years ended July 31, 2022, 2021, and 2020 were $50,265, $38,876, and $38,476, respectively.

Shipping and Handling Costs — Shipping and handling fees billed to a customer in a sale transaction are reported as net sales and the related costs

incurred for shipping and handling are reported in cost of goods sold.

Advertising Costs — Advertising costs are expensed as incurred. Advertising expense for the years ended July 31, 2022, 2021, and 2020 was $55,568,

$54,370, and $63,482, respectively.

Stock-Based Compensation — The Company measures and recognizes the compensation expense for all share-based awards made to employees and
directors based on estimated grant-date fair values. The Black-Scholes option valuation model is used to determine the fair value of stock option awards on
the date of grant. The Company recognizes the compensation cost, net of estimated forfeitures, of all share-based awards on a straight-line basis over the
vesting period of the award. If it is

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determined that it is unlikely the award will vest, the expense recognized to date for the award is generally reversed in the period in which this is evident
and the remaining expense is not recorded.

The Black-Scholes model requires the use of assumptions which determine the fair value of stock-based awards. The Company uses historical data
regarding stock option exercise behaviors to estimate the expected term of options granted based on the period of time that options granted are expected to
be outstanding. Expected volatilities are based on the historical volatility of the Company’s stock. The expected dividend yield is based on the Company’s
historical dividend payments and historical yield. The risk-free interest rate is based on the U.S. Treasury yield curve in effect on the grant date for the
length of time corresponding to the expected term of the option. The market value is calculated as the average of the high and the low stock price on the
date of the grant. Refer to Note 7, “Stockholders' Equity” for more information regarding the Company’s incentive stock plans.

Research and Development — Amounts expended for research and development are expensed as incurred.

Other Comprehensive Income — Other comprehensive income consists of net unrealized gains and losses from cash flow hedges, the unamortized gain
on defined-benefit pension plans net of their related tax effects, and foreign currency translation adjustments, which includes the impact of foreign currency
translations and the settlements of net investment hedges.

Foreign  Currency  Translation  —  The  assets  and  liabilities  of  subsidiaries  whose  functional  currency  is  a  currency  other  than  the  U.S.  dollar  are
translated into U.S. dollars at end of period rates of exchange, and income and expense accounts are translated at the average rates of exchange for the
period. Resulting foreign currency translation adjustments are included in other comprehensive income.

Income Taxes — The Company accounts for income taxes in accordance with ASC 740 "Income Taxes." Deferred income tax assets and liabilities are
recognized  for  the  expected  future  tax  consequences  attributable  to  differences  between  the  financial  reporting  and  tax  basis  of  assets  and  liabilities.
Deferred  tax  assets  and  liabilities  are  measured  using  the  currently  enacted  tax  laws  and  rates  applicable  to  the  periods  in  which  the  differences  are
expected to be realized or settled. Valuation allowances are established when it is estimated that it is more likely than not that the tax benefit of the deferred
tax asset will not be realized. The Company recognizes the benefit of income tax positions only if those positions are more likely than not to be sustained
upon examination by the tax authority. Changes in recognition or measurement are reflected in the period in which a change in judgment occurs.

Fair  Value  of  Financial  Instruments  —  The  Company  believes  that  the  carrying  amount  of  its  financial  instruments  (cash  and  cash  equivalents,
accounts receivable, accounts payable, and other current liabilities) approximates fair value due to the short-term nature of these instruments. Refer to Note
6, "Debt" for more information regarding the fair value of long-term debt and Note 13, "Fair Value Measurements" for information regarding fair value
measurements.

Foreign Currency Hedging —  The  objective  of  the  Company’s  foreign  currency  exchange  risk  management  is  to  minimize  the  impact  of  currency
movements on non-functional currency transactions and minimize the foreign currency translation impact on the Company’s foreign operations. While the
Company’s risk management objectives and strategies are driven from an economic perspective, the Company attempts, where possible and practical, to
ensure that the hedging strategies it engages in qualify for hedge accounting and result in accounting treatment where the earnings effect of the hedging
instrument provides substantial offset (in the same period) to the income effect of the hedged item.

The Company recognizes derivative instruments as either assets or liabilities in the accompanying Consolidated Balance Sheets at fair value. Gains and
losses  resulting  from  changes  in  fair  value  of  the  derivatives  designated  as  hedges  are  recorded  as  a  component  of  Accumulated  Other  Comprehensive
Income ("AOCI") in the accompanying Consolidated Balance Sheets and in the Consolidated Statements of Comprehensive Income and are reclassified
into the same income statement line item in the period or periods during which the hedged transaction affects income. Refer to Note 14, "Derivatives and
Hedging Activities" for more information regarding the Company’s derivative instruments and hedging activities.

New Accounting Standards

Adopted Standards

In  December  2019,  the  Financial  Accounting  Standards  Board  ("FASB")  issued  ASU  2019-12,  "Income  Taxes  -  Simplifying  the  Accounting  for
Income Taxes (Topic 740)." This guidance removes certain exceptions to the general principles in ASC 740 such as recognizing deferred taxes for equity
investments, the incremental approach to performing intraperiod tax allocation and calculating income taxes in interim periods. The standard also simplifies
accounting for income taxes under U.S. GAAP by clarifying and amending existing guidance, including the recognition of deferred taxes for goodwill, the
allocation of taxes to members of a consolidated group and requiring that an entity reflect the effect of enacted changes in tax laws or rates in

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the annual effective tax rate computation in the interim period that includes the enactment date. The Company adopted ASC 2019-12 effective August 1,
2021, which did not have a material impact on its consolidated financial statements or disclosures.

In  March  2020,  the  FASB  issued  ASU  2020-04,  "Reference  Rate  Reform  (Topic  848):  Facilitation  of  the  Effects  of  Reference  Rate  Reform  on
Financial  Reporting."  Subject  to  meeting  certain  criteria,  this  guidance  provides  optional  expedients  and  exceptions  to  applying  contract  modification
accounting under existing U.S. GAAP, to address the expected phase out of the London Inter-bank Offered Rate ("LIBOR"). This guidance was effective
upon issuance and allowed application to contract changes as early as January 1, 2020. The adoption of this update did not have a material impact on the
Company's consolidated financial statements.

Standards not yet adopted

In October 2021, the FASB issued ASU No. 2021-08, “Business Combinations (Topic 805), Accounting for Contract Assets and Contract Liabilities
from Contracts with Customers,” which requires contract assets and contract liabilities (e.g. deferred revenue) acquired in a business combination to be
recognized and measured by the acquirer on the acquisition date in accordance with ASC 606, “Revenue from Contracts with Customers.” The guidance is
effective  for  fiscal  years  beginning  after  December  15,  2022.  The  Company  does  not  currently  expect  a  material  impact  to  its  consolidated  financial
statements or disclosures from the adoption of this standard.

2. Goodwill

Changes in the carrying amount of goodwill by reportable segment for the years ended July 31, 2022 and 2021, were as follows:

Balance as of July 31, 2020

Current year acquisitions
Translation adjustments
Balance as of July 31, 2021

Working capital adjustment
Translation adjustments
Balance as of July 31, 2022

IDS

WPS

Total

$

$

$

382,347  $

195,166 
1,422 
578,935  $

(693)
(22,091)
556,151  $

33,687  $

— 
1,515 
35,202  $

— 
(4,521)
30,681  $

416,034 

195,166 
2,937 
614,137 

(693)
(26,612)
586,832 

Goodwill declined $27,305 during the year ended July 31, 2022 mainly due to the negative effects of foreign currency translation. In addition, the final

working capital adjustment from the acquisition of Code decreased the goodwill balance by $693.

Goodwill increased $198,103 during the year ended July 31, 2021. Of the $198,103 increase, $139,347 was due to the acquisition of Code, $43,235
was due to the acquisition of Magicard, $12,584 was due to the acquisition of Nordic ID, and $2,937 was due to the positive effects of foreign currency
translation.

The annual impairment testing performed on May 1, 2022, in accordance with ASC 350, “Intangibles - Goodwill and Other” indicated that all of the
reporting units with goodwill (IDS Americas and Europe, PDC, WPS Europe, Code Corporation and Magicard) had a fair value substantially in excess of
its carrying value.

3. Other Intangible and Long-Lived Assets

Other intangible assets include customer relationships, tradenames, and technology with finite lives being amortized in accordance with the accounting

guidance for other intangible assets. The Company also has unamortized indefinite-lived tradenames that are classified as other intangible assets.

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Table of Contents

Other intangible assets as of July 31, 2022 and 2021, consisted of the following: 

Amortized other intangible assets:

Tradenames
Customer relationships
Technology

Unamortized other intangible assets:

Tradenames

Total

July 31, 2022

July 31, 2021

Weighted
Average
Amortization
Period (Years)

Gross
Carrying
Amount

Accumulated
Amortization

Net Book
Value

Weighted
Average
Amortization
Period (Years)

Gross
Carrying
Amount

Accumulated
Amortization

Net Book
Value

3
9
5

$

$

1,749 
105,404 
9,136 

$

(1,014)
(48,428)
(2,241)

735 
56,976 
6,895 

3
9
5

$

$

1,821 
110,950 
9,578 

$

(356)
(39,069)
(335)

1,465 
71,881 
9,243 

N/A

9,422 

— 

9,422 

N/A

9,745 

— 

9,745 

$

125,711 

$

(51,683)

$

74,028 

$

132,094 

$

(39,760)

$

92,334 

The change in the gross carrying amount of other intangible assets as of July 31, 2022 compared to July 31, 2021 was primarily due to the effect of

currency fluctuations during the during the year ended July 31, 2022.

Amortization  expense  on  intangible  assets  during  the  years  ended  July  31,  2022,  2021,  and  2020  was  $14,966,  $7,077,  and  $5,219,  respectively.
Amortization  expense  over  each  of  the  next  five  fiscal  years  is  projected  to  be  $11,739,  $9,312,  $8,987,  $8,114,  and  $7,628  for  the  fiscal  years  ending
July 31, 2023, 2024, 2025, 2026, and 2027, respectively.

During the year ended July 31, 2020, impairment charges of $8,665 were recognized related to indefinite-lived tradenames. In addition, impairment
charges of $2,681 were recognized related to property, plant and equipment; of which $2,353 and $328 related to the IDS and WPS segments, respectively.
Impairment  charges  of  $2,475  were  recognized  related  to  operating  lease  assets,  of  which  $2,035  and  $440  related  to  the  WPS  and  IDS  segments,
respectively. These items resulted in a total impairment charge of $13,821 recognized in "Impairment charges" on the Consolidated Statements of Income
for the year ended July 31, 2020.

4. Leases

The  Company  leases  certain  manufacturing  facilities,  warehouses  and  office  space,  computer  equipment,  and  vehicles  accounted  for  as  operating

leases. Lease terms typically range from one year to ten years. As of July 31, 2022 and 2021, the Company did not have any finance leases.

Short-term lease expense, variable lease expenses, and sublease income were immaterial to the Consolidated Statements of Income for the year ended

July 31, 2022.

The following table summarizes lease expense recognized during the years ended July 31, 2022, 2021 and 2020:

Operating lease cost
Operating lease cost

Cost of goods sold
Selling, general, and administrative expenses

$

7,893  $
9,822 

8,268  $
8,625 

9,197 
8,974 

Consolidated Statements of Income Location

July 31, 2022

July 31, 2021

July 31, 2020

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Table of Contents

The following table summarizes the maturity of the Company's lease liabilities as of July 31, 2022:

Years ending July 31,
2023
2024
2025
2026
2027
Thereafter
Total lease payments
Less: interest

Present value of lease liabilities

Operating Leases

$

$

$

16,002 
11,317 
5,632 
2,234 
679 
124 
35,988 
(1,842)
34,146 

The weighted average remaining lease terms and discount rates for the Company's operating leases as of July 31, 2022 and 2021 were as follows:

Weighted average remaining lease term (in years)
Weighted average discount rate

July 31, 2022

July 31, 2021

2.7
3.9 %

3.0
3.3 %

Supplemental cash flow information related to the Company's operating leases during the years ended July 31, 2022 and 2021, were as follows:

Operating cash outflows from operating leases
Operating lease assets obtained in exchange for new operating lease liabilities 

(1)

(1) Includes new leases and remeasurements or modifications of existing leases.

2022

2021

$

19,005  $
7,607 

18,334 
16,522 

The Company evaluates right-of-use assets for impairment in the same manner as long-lived assets. No impairment charges were recorded during the
years ended July 31, 2022 or 2021. Refer to Note 3, "Other Intangible and Long-Lived Assets" for information regarding impairment charges recognized
during the year ended July 31, 2020.

5. Employee Benefit Plans

The  Company  provides  postretirement  medical  benefits  (the  “Plan”)  for  eligible  regular  full  and  part-time  domestic  employees  (including  spouses)
who retired prior to January 1, 2016, as outlined by the Plan. The Plan is unfunded, and the liability, unrecognized gain, and associated income statement
impact  are  immaterial.  The  current  portion  and  non-current  portion  of  the  liabilities  for  postretirement  medical  benefits  are  included  in  “Other  current
liabilities” and “Other liabilities," respectively, on the accompanying Consolidated Balance Sheets as of July 31, 2022 and 2021. The unrecognized gain is
reported as a component of AOCI.

The Company also has two deferred compensation plans, the Executive Deferred Compensation Plan and the Director Deferred Compensation Plan
which  allow  for  compensation  to  be  deferred  into  either  the  Company's  Class  A  Nonvoting  Common  Stock  or  in  other  investment  funds.  Neither  plan
allows funds to be transferred between the Company's Class A Nonvoting Common Stock and the other investment funds. The Company has an additional
non-qualified  deferred  compensation  plan,  the  Brady  Restoration  Plan,  which  allows  an  equivalent  benefit  to  the  Matched  401(k)  Plan  and  the  Funded
Retirement  Plan  for  executives'  income  exceeding  the  IRS  limits  for  participation  in  a  qualified  401(k)  plan.  Deferred  compensation  of  $18,043  and
$20,144 was included in "Other liabilities" in the accompanying Consolidated Balance Sheets as of July 31, 2022 and 2021, respectively.

The  Company  has  retirement  and  profit-sharing  plans  covering  substantially  all  full-time  domestic  employees  and  certain  employees  of  its  foreign
subsidiaries. Contributions to the plans are determined annually or quarterly, according to the respective plan, based on income of the respective companies
and employee contributions. Accrued retirement and profit-sharing contributions of $3,644 and $3,686 were included in "Other current liabilities" in the
accompanying Consolidated

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Balance Sheets as of July 31, 2022 and 2021, respectively. The amounts charged to expense for these retirement and profit sharing plans were $15,063,
$13,246, and $12,129 during the years ended July 31, 2022, 2021 and 2020, respectively.

6. Debt

On August 1, 2019, the Company and certain of its subsidiaries entered into an unsecured $200 million multi-currency revolving loan agreement with
a group of five banks. Under this revolving loan agreement, the Company has the option to select either a Eurocurrency rate loan that bears interest at the
LIBOR rate plus a margin based on the Company's consolidated net leverage ratio or a base interest rate (based upon the higher of the federal funds rate
plus 0.5%, the prime rate of the Bank of Montreal plus a margin based on the Company’s consolidated net leverage ratio, or the Eurocurrency base rate at
the  LIBOR  rate  plus  a  margin  based  on  the  Company’s  consolidated  net  leverage  ratio  plus  1%).  At  the  Company's  option,  and  subject  to  certain
conditions, the available amount under the revolving loan agreement may be increased from $200 million to $400 million.

On December 21, 2021, the Company and certain of its subsidiaries entered into an amendment to the revolving loan agreement, which amends the
revolving loan agreement dated August 1, 2019. The amendment amends the revolving loan agreement to, among other things, (a) change the interest rate
under  the  revolving  loan  agreement  for  borrowings  (i)  denominated  in  British  Pounds  from  the  London  Inter-bank  Offered  Rate  ("LIBOR")  to  a  daily
simple SONIA-based rate, (ii) denominated in Euro from a LIBOR-based rate to a rate based on the Euro Interbank Offered Rate and (iii) denominated in
Japanese Yen from a LIBOR-based rate to a rate based on the Tokyo Interbank Offered Rate, in each of the foregoing cases subject to certain adjustments
specified in the revolving loan agreement; and (b) provide mechanics relating to a transition away from U.S. dollar LIBOR (with respect to borrowings
denominated in U.S. dollars) and the designated benchmarks for the other eligible currencies as benchmark interest rates and the replacement of any such
benchmark by a replacement benchmark rate. The amendment to the revolving loan agreement did not have a material impact on the interest rate or related
balances in the Company's consolidated financial statements.

As of July 31, 2022, the outstanding balance on the credit facility was $95.0 million. The maximum amount outstanding on the credit facility during
the year ended July 31, 2022 was $120.0 million. As of July 31, 2022, there was $103.4 million available for future borrowing under the credit facility,
which can be increased to $303.4 million at the Company's option, subject to certain conditions. The revolving loan agreement has a final maturity date of
August 1, 2024. As such, borrowings are classified as long-term on the Consolidated Balance Sheets.

The  Company’s  revolving  loan  agreement  requires  it  to  maintain  certain  financial  covenants,  including  a  ratio  of  debt  to  trailing  twelve  months
EBITDA, as defined in the agreement, of not more than a 3.5 to 1.0 ratio (leverage ratio) and trailing twelve months EBITDA to interest expense of not less
than a 3.0 to 1.0 ratio (interest expense coverage ratio). As of July 31, 2022, the Company was in compliance with these financial covenants, with a ratio of
debt to EBITDA, as defined by the agreements, equal to 0.37 to 1.0 and the interest expense coverage ratio equal to 190.0 to 1.0.

As of July 31, 2022 and 2021, borrowings on the revolving loan agreement were as follows:

USD-denominated borrowing on revolving loan agreement
Interest Rate

July 31, 2022

July 31, 2021

$

95,000 

$

2.73 %

38,000 

0.84 %

Due to the variable interest rate pricing of the Company's revolving debt, it is determined that the carrying value of the debt equals the fair value of the

debt.

The Company had outstanding letters of credit of $1,643 and $2,901 at July 31, 2022 and 2021, respectively.

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Table of Contents

7. Stockholders' Equity

Information as to the Company’s capital stock as of July 31, 2022 and 2021 was as follows:

Preferred Stock, $.01 par value
Cumulative Preferred Stock: 
6% Cumulative
1972 Series
1979 Series
Common Stock, $.01 par value: Class A
Nonvoting
Class B Voting

Shares
Authorized

5,000,000 

5,000 
10,000 
30,000 

100,000,000 
10,000,000 

July 31, 2022

Shares Issued

Amount
(thousands)

Shares
Authorized

July 31, 2021

Shares Issued

Amount
(thousands)

5,000,000 

5,000 
10,000 
30,000 

100,000,000 
10,000,000 

51,261,487  $
3,538,628 

$

513 
35 
548 

51,261,487  $
3,538,628 

$

513 
35 
548 

Before  any  dividend  may  be  paid  on  the  Class  B  Common  Stock,  holders  of  the  Class  A  Common  Stock  are  entitled  to  receive  an  annual,
noncumulative cash dividend of $0.01665 per share. Thereafter, any further dividend in that fiscal year must be paid on each share of Class A Common
Stock and Class B Common Stock on an equal basis.

Other than as required by law, holders of the Class A Common Stock are not entitled to any vote on corporate matters, unless, in each of the three
preceding fiscal years, the $0.01665 preferential dividend described above has not been paid in full. Holders of the Class A Common Stock are entitled to
one vote per share for the entire fiscal year immediately following the third consecutive fiscal year in which the preferential dividend is not paid in full.
Holders of Class B Common Stock are entitled to one vote per share for the election of directors and for all other purposes.

Upon liquidation, dissolution or winding up of the Company, and after distribution of any amounts due to holders of Preferred Stock, if any, holders of
the Class A Common Stock are entitled to receive the sum of $0.833 per share before any payment or distribution to holders of the Class B Common Stock.
Thereafter, holders of the Class B Common Stock are entitled to receive a payment or distribution of $0.833 per share. Thereafter, holders of the Class A
Common Stock and Class B Common Stock share equally in all payments or distributions upon liquidation, dissolution or winding up of the Company.

The preferences in dividends and liquidation rights of the Class A Common Stock over the Class B Common Stock will terminate at any time that the

voting rights of Class A Common Stock and Class B Common Stock become equal.

The following is a summary of other activity in stockholders’ equity during the years ended July 31, 2022, 2021, and 2020:

Balances at July 31, 2019

Shares at July 31, 2019

Sale of shares at cost
Purchase of shares at cost
Balances at July 31, 2020

Shares at July 31, 2020

Sale of shares at cost
Purchase of shares at cost
Balances at July 31, 2021

Shares at July 31, 2021

Sale of shares at cost
Purchase of shares at cost
Balances at July 31, 2022

Shares at July 31, 2022

Shares Held in Rabbi
Trust, at cost

Total

(8,506) $

285,533 

460  $

(1,293)
(9,339) $

292,329 

277  $

(1,472)
(10,534) $

315,916 

721  $

(1,242)
(11,055) $

318,285 

— 

— 
— 
— 

— 
— 
— 

— 
— 
— 

Deferred Compensation
$

8,506  $

285,533 

(460) $
1,293 
9,339  $

292,329 

(277) $
1,472 
10,534  $

315,916 

(721) $
1,242 
11,055  $

318,285 

$

$

$

$

$

$

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Table of Contents

Deferred Compensation Plans

The Company has two deferred compensation plans, the Executive Deferred Compensation Plan and the Director Deferred Compensation Plan that
allow for compensation to be deferred into either the Company's Class A Nonvoting Common Stock or into other investment funds. Neither plan allows
funds to be transferred between the Company's Class A Nonvoting Common Stock and the other investment funds.

At  July  31,  2022,  the  deferred  compensation  balance  in  stockholders’  equity  represents  the  investment  at  the  original  cost  of  shares  held  in  the
Company’s  Class  A  Nonvoting  Common  Stock  for  the  deferred  compensation  plans.  The  balance  of  shares  held  in  the  Rabbi  Trust  represents  the
investment  in  the  Company’s  Class A  Nonvoting  Common  Stock  at  the  original  cost  of  all  the  Company’s  Class A  Nonvoting  Common  Stock  held  in
deferred compensation plans.

Incentive Stock Plans

The  Company  has  an  incentive  stock  plan  under  which  the  Board  of  Directors  may  grant  nonqualified  stock  options  to  purchase  shares  of  Class A
Nonvoting Common Stock, restricted stock units ("RSUs"), or restricted and unrestricted shares of Class A Nonvoting Common Stock to employees and
non-employee directors. Certain awards may be subject to pre-established performance goals.

As of July 31, 2022, the Company has reserved 1,843,889 shares of Class A Nonvoting Common Stock for outstanding stock options and RSUs and
2,605,629 shares of Class A Nonvoting Common Stock remain for future issuance of stock options and restricted and unrestricted shares under the active
plans. The Company uses treasury stock or will issue new Class A Nonvoting Common Stock to deliver shares under these plans.

Total stock-based compensation expense recognized by the Company during the years ended July 31, 2022, 2021, and 2020, was $10,504 ($9,997 net
of taxes), $10,098 ($9,543 net of taxes), and $8,843 ($8,048 net of taxes), respectively. As of July 31, 2022, total unrecognized compensation cost related to
share-based compensation awards that are expected to vest was $6,371 pre-tax, net of estimated forfeitures, which the Company expects to recognize over a
weighted-average period of 1.6 years.

Stock Options

The stock options issued under the plan have an exercise price equal to the fair market value of the underlying stock at the date of grant and generally
vest ratably over a three-year period, with one-third becoming exercisable one year after the grant date and one-third additional in each of the succeeding
two years. Options issued under the plan, referred to herein as “time-based” options, generally expire 10 years from the date of grant.

The Company has estimated the fair value of its time-based stock option awards granted during the years ended July 31, 2022, 2021, and 2020, using
the Black-Scholes option valuation model. The weighted-average assumptions used in the Black-Scholes valuation model are reflected in the following
table:

Black-Scholes Option Valuation Assumptions
Expected term (in years)
Expected volatility
Expected dividend yield
Risk-free interest rate
Weighted-average market value of underlying stock at grant date
Weighted-average exercise price
Weighted-average fair value of options granted during the period

2022

2021

2020

6.23
30.04 %
2.26 %
1.27 %
49.17 
49.17 
11.55 

$
$
$

6.21
30.71 %
2.49 %
0.38 %
39.92 
39.92 
8.65 

$
$
$

6.20
26.07 %
2.63 %
1.64 %
54.05 
54.05 
10.63 

$
$
$

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Table of Contents

The following is a summary of stock option activity for the year ended July 31, 2022:

Time-Based Options

Balance as of July 31, 2021
New grants
Exercised
Forfeited

Balance as of July 31, 2022

Option Price

Options Outstanding

Weighted Average Exercise
Price

$

19.96  — $54.05
46.70  — 49.79
19.96  — 43.98
39.92  — 54.05

$

19.96  — $54.05

1,474,068  $
302,225 
(141,748)
(43,020)
1,591,525  $

38.45 
49.17 
23.68 
47.09 

41.57 

The total fair value of options vested during the years ended July 31, 2022, 2021, and 2020, was $2,446, $2,371, and $2,800, respectively. The total
intrinsic value of options exercised during the years ended July 31, 2022, 2021, and 2020, based upon the average market price at the time of the exercise
during the period, was $4,269, $1,477, and $14,692, respectively.

There were 1,050,240,  949,668,  and  776,273  options  exercisable  with  a  weighted  average  exercise  price  of  $38.90,  $34.97,  and  $31.50  at  July  31,
2022,  2021,  and  2020,  respectively.  The  cash  received  from  the  exercise  of  stock  options  during  the  years  ended  July  31,  2022,  2021,  and  2020,  was
$1,082, $1,765, and $5,511, respectively. The tax benefit on options exercised during the years ended July 31, 2022, 2021, and 2020, was $1,067, $369, and
$3,673, respectively.

The following table summarizes information about stock options outstanding at July 31, 2022:

Range of Exercise Prices
$19.96 - $29.99
$30.00 - $39.99
$40.00 - $54.05
Total

Number of Shares
Outstanding at
July 31, 2022

106,913 
749,131 
735,481 
1,591,525 

Options Outstanding

Weighted  Average
Remaining
Contractual Life (in
years)

Options Outstanding and Exercisable

Weighted Average
Exercise Price

Shares Exercisable
at July 31, 2022

Weighted Average
Remaining
Contractual Life (in
years)

Weighted Average
Exercise Price

2.8 $
5.7
7.7

6.4 $

21.10 
37.12 
49.07 

41.57 

106,913 
568,451 
374,876 
1,050,240 

2.8 $
4.9
6.6

5.3 $

21.10 
36.23 
48.02 

38.90 

As of July 31, 2022, the aggregate intrinsic value (defined as the amount by which the fair value of the underlying stock exceeds the exercise price of

an option) of options outstanding and the options exercisable was $11,627 and $10,169, respectively.

RSUs

RSUs issued under the plan have a grant date fair value equal to the fair market value of the underlying stock at the date of grant. Shares issued under
the plan are referred to herein as either "time-based" or "performance-based" RSUs. The time-based RSUs issued under the plan generally vest ratably over
a three-year period, with one-third becoming exercisable one year after the grant date and one-third additional in each of the succeeding two years. The
performance-based RSUs granted under the plan generally vest at the end of a three-year service period indexed to the Company's total shareholder return
("TSR") against a defined peer group. In fiscal 2022, half of the performance-based RSUs granted will vest based on the Company's TSR against a defined
peer group and the other half will vest based on revenue performance measured with respect to four performance periods.

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Table of Contents

The following tables summarize the RSU activity during the year ended July 31, 2022:

Time-Based RSUs
Balance as of July 31, 2021

New grants
Vested
Forfeited
Balance as of July 31, 2022

Shares

Weighted Average Grant
Date
 Fair Value

156,466  $
99,278 
(73,162)
(9,352)
173,230  $

45.40 
48.96 
45.47 
44.73 

47.45 

The  time-based  RSUs  granted  during  the  years  ended  July  31,  2021  and  2020,  had  a  weighted-average  grant-date  fair  value  of  $40.82  and  $53.38,

respectively.

Performance-Based RSUs
Balance as of July 31, 2021

(1)

(1)

New grants 
Vested 
Forfeited
Balance as of July 31, 2022

Shares

Weighted Average Grant
Date
 Fair Value

119,281  $
76,743 
(76,885)
(40,005)
79,134  $

61.05 
61.76 
50.70 
62.00 

66.79 

(1) Includes 32,393 shares resulting from the payout of performance-based RSUs granted in fiscal year 2019 due to the achievement of performance metrics exceeding

the target payout.

The performance-based RSUs granted during the year ended July 31, 2022, had a fair value determined by a third-party valuation involving the use of
a Monte Carlo simulation for the portion of the grant with a market condition and the portion of the grant with a performance condition had a fair value
determined by the average of the high and low stock price on the date of grant. The performance-based RSUs granted during the year ended July 31, 2021
and 2020, had a weighted-average grant-date fair value of $60.73 and $75.00, respectively.

The total fair value of time-based and performance-based RSUs vested during the years ended July 31, 2022, 2021 and 2020, was $7,767, $6,167, and
$9,776, respectively. The aggregate intrinsic value of unvested time-based and performance-based RSUs outstanding as of July 31, 2022, 2021, and 2020,
and expected to vest, was $11,435, $16,849, and $14,013, respectively.

8. Accumulated Other Comprehensive Loss

Other comprehensive loss consists of foreign currency translation adjustments which includes net investment hedges, unrealized gains and losses from

cash flow hedges, and the unamortized gain on post-retirement plans, net of their related tax effects.

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The following table illustrates the changes in the balances of each component of accumulated other comprehensive loss, net of tax, for the periods

presented:

Unrealized (loss)
gain on cash flow
hedges

Unamortized gain
on postretirement
plans

Foreign currency
translation
adjustments

Ending balance, July 31, 2020
Other comprehensive income (loss) before reclassification
Amounts reclassified from accumulated other comprehensive loss

Ending balance, July 31, 2021
Other comprehensive income (loss) before reclassification
Amounts reclassified from accumulated other comprehensive loss

Ending balance, July 31, 2022

$

$

$

(200) $

1,228 
(299)
729  $

907 
(682)
954  $

2,181  $

(5)
(288)
1,888  $

326 
(778)
1,436  $

Accumulated other
comprehensive loss
(66,477)

(68,458) $

9,888 
— 
(58,570) $

(52,897)
— 

(111,467) $

11,111 
(587)
(55,953)

(51,664)
(1,460)
(109,077)

The increase in accumulated other comprehensive loss as of July 31, 2022, compared to July 31, 2021, was primarily due to the appreciation of the
U.S. dollar against certain other currencies during the fiscal year. Of the amounts reclassified from accumulated other comprehensive loss during the years
ended  July  31,  2022  and  2021,  unrealized  gains  on  cash  flow  hedges  were  reclassified  into  "Cost  of  goods  sold"  and  net  unamortized  gains  on  post-
retirement plans were reclassified into "Investment and other income" on the Consolidated Statements of Income.

The following table illustrates the income tax benefit (expense) on the components of other comprehensive (loss) income:

Income tax benefit (expense) related to items of other comprehensive (loss) income:

Cash flow hedges
Pension and other post-retirement benefits
Other income tax adjustments and currency translation

Income tax benefit (expense) related to items of other comprehensive (loss) income

9. Revenue Recognition

2022

Years Ended July 31,
2021

2020

$

$

(148) $
167 
505 
524  $

(123) $
95 
(378)
(406) $

283 
229 
(337)
175 

The  Company  recognizes  revenue  when  control  of  the  product  or  service  transfers  to  the  customer  at  an  amount  that  represents  the  consideration

expected to be received in exchange for those products and services.

Nature of Products

The Company’s revenues are primarily from the sale of identification solutions and workplace safety products that are shipped and billed to customers.
All revenue is from contracts with customers and is included in “Net sales” on the Consolidated Statements of Income. See Note 10 “Segment Information”
for the Company’s disaggregated revenue disclosure.

Performance Obligations

The Company’s contracts with customers consist of purchase orders, which in some cases are governed by master supply or distributor agreements. For
each  contract,  the  Company  considers  the  commitment  to  transfer  tangible  products,  which  are  generally  capable  of  being  distinct,  to  be  separate
performance obligations.

The majority of the Company's revenue is earned and recognized at a point in time through ship-and-bill performance obligations where the customer
typically obtains control of the product upon shipment or delivery, depending on freight terms. The Company considers control to have transferred if legal
title, physical possession, and the significant risks and rewards of ownership of the asset have transferred to the customer and the Company has a present
right  to  payment.  In  almost  all  cases,  control  transfers  once  a  product  is  shipped  or  delivered,  as  this  is  when  the  customer  is  able  to  direct  and  obtain
substantially all of the remaining benefits associated with use of the asset.

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Table of Contents

Transaction Price and Variable Consideration

Revenue is measured as the amount of consideration the Company expects to be entitled to in exchange for the transfer of product to a customer. The
transaction  price  is  generally  the  price  stated  in  the  contract  specific  for  each  item  sold,  adjusted  for  all  applicable  variable  considerations.  Variable
consideration  generally  includes  discounts,  returns,  credits,  rebates,  or  other  allowances  that  reduce  the  transaction  price.  Certain  discounts  and  price
assurances are fixed and known at the time of sale.

The Company estimates the amount of variable consideration and reduces the transaction price to the extent it is probable that a significant reversal of
cumulative revenue recognized will not occur when the uncertainty associated with the variable consideration is resolved. The expected value method is
used  to  estimate  expected  returns  and  allowances  based  on  historical  experience.  The  most  likely  amount  method  is  used  to  estimate  customer  rebates,
which are offered retrospectively and typically defined in the master supply or distributor agreement.

Payment Terms

While the Company’s standard payment terms are net 30 days, the specific payment terms and conditions in its contracts with customers vary by type
and location of the customer. Cash discounts may be offered to certain customers. The Company has payment terms in its contracts with customers of less
than one year and has elected the practical expedient applicable to such contracts and does not consider the time value of money.

Warranties

The  Company  offers  standard  warranty  coverage  on  substantially  all  products  which  provides  the  customer  with  assurance  that  the  product  will
function  as  intended.  This  standard  warranty  coverage  is  accounted  for  as  an  assurance  warranty  and  is  not  considered  to  be  a  separate  performance
obligation. The Company records a liability for product warranty obligations at the time of sale based on historical warranty experience that is included in
cost of goods sold.

The Company also offers extended warranty coverage for certain products, which it accounts for as service warranties. In most cases, the extended
service  warranty  is  included  in  the  sales  price  of  the  product  and  is  not  sold  separately.  The  Company  considers  the  extended  service  warranty  to  be  a
separate performance obligation and allocates a portion of the transaction price to the service warranty based on the estimated stand-alone selling price. At
the  time  of  sale,  the  extended  warranty  transaction  price  is  recorded  as  deferred  revenue  on  the  Consolidated  Balance  Sheets  and  is  recognized  on  a
straight-line basis over the life of the service warranty period. The deferred revenue is considered a contract liability as the Company has a right to payment
at the time the product with the related extended service warranty is shipped or delivered and therefore, payment is received in advance of the Company's
performance.

Contract Balances

The  balance  of  contract  liabilities  associated  with  service  warranty  performance  obligations  was  $2,675  and  $2,519  as  of  July  31,  2022  and  2021,
respectively. This also represents the amount of unsatisfied performance obligations related to contracts that extend beyond one year. The current portion
and  non-current  portion  of  contract  liabilities  are  included  in  “Other  current  liabilities”  and  “Other  liabilities,"  respectively,  on  the  accompanying
Consolidated Balance Sheets. During the year ended July 31, 2022, the Company recognized revenue of $1,064 that was included in the contract liability
balance at the beginning of the period from the amortization of extended service warranties. Of the contract liability balance outstanding at July 31, 2022,
the Company expects to recognize 41% by the end of fiscal 2023, an additional 27% by the end of fiscal 2024, and the balance thereafter. 

Costs of Obtaining a Contract

The Company expenses incremental direct costs of obtaining a contract (e.g., sales commissions) when incurred because the amortization period is

generally twelve months or less. Contract costs are included in "Selling, general and administrative expense" on the Consolidated Statements of Income.

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Table of Contents

10. Segment Information

The  Company  is  organized  and  managed  on  a  global  basis  within  three  operating  segments,  Identification  Solutions  ("IDS"  or  "ID  Solutions"),
Workplace Safety ("WPS"), and People Identification ("PDC"), which aggregate into two reportable segments that are organized around businesses with
consistent products and services: IDS and WPS. The IDS and PDC operating segments aggregate into the IDS reporting segment, while the WPS reporting
segment is comprised solely of the Workplace Safety operating segment. The Company evaluates short-term segment performance based on segment profit
and  customer  sales.  Impairment  charges,  interest  expense,  investment  and  other  income,  income  taxes,  equity  in  losses  of  unconsolidated  affiliate,  and
certain corporate administrative expenses are excluded when evaluating segment performance.

Following is a summary of segment information as of and for the years ended July 31, 2022, 2021 and 2020:

Net sales:
ID Solutions:
Americas
Europe
Asia
Total

Workplace Safety:
Americas
Europe
Australia
Total

Total Company:

Americas
Europe
Asia-Pacific
Total

Depreciation & amortization:

ID Solutions
WPS
Total Company

Segment profit:

ID Solutions
WPS
Total Company

Assets:

ID Solutions
WPS
Corporate
Total Company

Expenditures for property, plant & equipment:

ID Solutions
WPS
Total Company

2022

2021

2020

$

$

$

$

$

$

$

$

$

$

$

$

$

$

670,355  $
232,794 
107,734 
1,010,883  $

82,995  $
155,824 
52,360 
291,179  $

753,350  $
388,618 
160,094 
1,302,062  $

31,009  $
3,173 
34,182  $

197,125  $
23,240 
220,365  $

1,080,194  $
173,069 
114,069 
1,367,332  $

35,309  $
7,829 
43,138  $

551,938  $
191,854 
97,716 
841,508  $

85,814  $
163,356 
54,020 
303,190  $

637,752  $
355,210 
151,736 
1,144,698  $

22,248  $
3,235 
25,483  $

169,238  $
22,754 
191,992  $

1,079,331  $
151,090 
147,335 
1,377,756  $

20,262  $
6,927 
27,189  $

532,357 
165,490 
86,860 
784,707 

92,513 
152,407 
51,672 
296,592 

624,870 
317,897 
138,532 
1,081,299 

20,745 
2,692 
23,437 

150,639 
21,019 
171,658 

737,589 
187,234 
217,643 
1,142,466 

17,637 
9,640 
27,277 

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Table of Contents

Following is a reconciliation of segment profit to income before income taxes and losses of unconsolidated affiliate for the years ended July 31, 2022,

2021 and 2020:

Total profit from reportable segments
Unallocated costs:

Administrative costs
Impairment charges 
Investment and other income
Interest expense

(1)

Income before income taxes and losses of unconsolidated affiliate

2022

Years Ended July 31,
2021

2020

220,365  $

191,992  $

171,658 

(27,353)
— 
244 
(1,276)
191,980  $

(24,865)
— 
4,333 
(437)
171,023  $

(19,814)
(13,821)
5,079 
(2,166)
140,936 

$

$

(1) Of the total $13,821 impairment charges recognized in the year ended July 31, 2020, $11,029 related to the WPS segment and $2,792 related to the IDS segment.

Geographic information:
United States
Other
Eliminations

Consolidated total

Revenues*
Years Ended July 31,
2021

2022

2020

2022

Long-Lived Assets**
As of July 31,
2021

2020

$

$

764,930  $
613,433 
(76,301)
1,302,062  $

642,268  $
565,956 
(63,526)
1,144,698  $

627,160  $
509,530 
(55,391)
1,081,299  $

543,187  $
288,477 
— 
831,664  $

560,405  $
309,686 
— 
870,091  $

361,005 
234,330 
— 
595,335 

* Revenues are attributed based on country of origin.
** Long-lived assets consist of property, plant and equipment, goodwill, other intangible assets, and operating lease assets.

11. Income Taxes

Income before income taxes and losses of unconsolidated affiliate consists of the following:

United States
Other Nations
Total

2022

Years Ended July 31,
2021

$

$

92,985  $
98,995 
191,980  $

59,504  $
111,519 
171,023  $

2020

69,433 
71,503 
140,936 

The decrease in income before income taxes and losses of unconsolidated affiliate in Other Nations to $98,995 in fiscal 2022 from $111,519 in fiscal
2021 was primarily due to intercompany royalty payments to the United States that occurred in fiscal 2022 which reduced Other Nations income before
income taxes and losses of unconsolidated affiliate by $32,857. This was partially offset by improved profitability in Other Nations in fiscal 2022 compared
to fiscal 2021.

The increase in income before income taxes and losses of unconsolidated affiliate in Other Nations to $111,519 in fiscal 2021 from $71,503 in fiscal
2020 was primarily due to intercompany royalty payments to the United States that occurred in fiscal 2020 which reduced Other Nations income before
income taxes and losses of unconsolidated affiliate by $22,914. In addition, profitability improved in Other Nations in fiscal 2021 compared to fiscal 2020
as our global businesses continued to recover from the COVID-19 pandemic.

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Income tax expense consists of the following:

Current income tax expense:

United States
Other Nations
States (U.S.)

Deferred income tax (benefit) expense:

United States
Other Nations
States (U.S.)

Total income tax expense

2022

Years Ended July 31,
2021

2020

$

$

$

$
$

8,639  $
31,851 
3,156 
43,646  $

970  $

(2,377)
(238)
(1,645) $
42,001  $

16,322  $
26,141 
2,112 
44,575  $

(2,662) $
(5,938)
(365)
(8,965) $
35,610  $

The tax effects of temporary differences are as follows as of July 31, 2022 and 2021:

Inventories
Employee compensation and benefits
Accounts receivable
Fixed assets
Intangible assets
Deferred and equity-based compensation
Postretirement benefits
Tax credit and net operating loss carry-forwards
Valuation allowances
Other, net
Total

Inventories
Employee compensation and benefits
Accounts receivable
Fixed assets
Intangible assets
Deferred and equity-based compensation
Postretirement benefits
Tax credit and net operating loss carry-forwards
Valuation allowances
Other, net
Total

Assets

July 31, 2022
Liabilities

Total

8,112  $
8,146 
2,105 
3,177 
859 
9,221 
2,301 
49,006 
(47,276)
17,919 
53,570  $

(54) $
— 
— 
(9,618)
(50,095)
— 
— 
— 
— 
(5,226)
(64,993) $

Assets

July 31, 2021
Liabilities

Total

5,143  $
8,570 
1,433 
3,479 
996 
8,069 
2,359 
60,238 
(51,069)
13,698 
52,916  $

(51) $
— 
— 
(7,292)
(51,987)
— 
(166)
— 
— 
(5,282)
(64,778) $

$

$

$

$

3,031 
25,133 
1,160 
29,324 

1,072 
(2,065)
(10)
(1,003)
28,321 

8,058 
8,146 
2,105 
(6,441)
(49,236)
9,221 
2,301 
49,006 
(47,276)
12,693 
(11,423)

5,092 
8,570 
1,433 
(3,813)
(50,991)
8,069 
2,193 
60,238 
(51,069)
8,416 
(11,862)

Tax credit carry-forwards as of July 31, 2022 consist of the following:

•

•

Foreign net operating loss carry-forwards of $90,331, of which $76,295 have no expiration date and the remainder of which expire from fiscal
2023 to fiscal 2039.
State net operating loss carry-forwards of $22,629, of which $205 have no expiration date and the remainder of which expire in fiscal 2032.

49

 
 
 
 
 
 
Table of Contents

•
•

Foreign tax credit carry-forwards of $18,501, which expire from fiscal 2024 to fiscal 2031.
State R&D credit carry-forwards of $11,066, which expire from fiscal 2023 to fiscal 2036.

Rate Reconciliation

A reconciliation of the income tax rate computed by applying the statutory U.S. federal income tax rate to income before income taxes and losses of

unconsolidated affiliate to the total income tax expense is as follows:

(1)

Tax at statutory rate
International rate differential 
Adjustments to tax accruals and reserves
Research and development tax credits
Valuation allowance against foreign tax credits and foreign net operating loss carry-forwards
Deferred tax and other adjustments, net
Income tax rate

2022

Years Ended July 31,
2021

2020

21.0 %
4.2 %
(0.1)%
(1.6)%
(1.2)%
(0.4)%
21.9 %

21.0 %
2.3 %
3.3 %
(1.6)%
(4.8)%
0.6 %
20.8 %

21.0 %
5.1 %
(2.0)%
(2.0)%
— %
(2.0)%
20.1 %

(1) Represents the foreign income tax rate differential when compared to the U.S. statutory income tax rate for the years ended July 31, 2022, 2021,

and 2020.

Uncertain Tax Positions

The Company follows the guidance in ASC 740, "Income Taxes" regarding uncertain tax positions. The guidance requires application of a more-likely-
than-not  threshold  to  the  recognition  and  de-recognition  of  income  tax  positions.  A  reconciliation  of  unrecognized  tax  benefits  (excluding  interest  and
penalties) is as follows:

Balance as of July 31, 2019
Additions based on tax positions related to the current year
Additions for tax positions of prior years
Reductions for tax positions of prior years
Lapse of statute of limitations
Cumulative translation adjustments and other
Balance as of July 31, 2020

Additions based on tax positions related to the current year
Additions for tax positions of prior years 
Reductions for tax positions of prior years
Lapse of statute of limitations
Cumulative translation adjustments and other
Balance as of July 31, 2021

(1)

Additions based on tax positions related to the current year
Additions for tax positions of prior years
Reductions for tax positions of prior years
Lapse of statute of limitations
Settlements with tax authorities
Cumulative translation adjustments and other
Balance as of July 31, 2022

(1) Includes acquisitions.

$

$

$

$

14,841 

2,798 
1,295 
(5,087)
(117)
(108)
13,622 

4,664 
3,940 
(365)
(159)
210 
21,912 

3,233 
435 
(122)
(3,226)
(1,129)
(539)
20,564 

Of the $20,564 of unrecognized tax benefits, if recognized, $17,821 would affect the Company's income tax rate. The Company has classified $17,689
and  $15,427,  excluding  interest  and  penalties,  of  the  reserve  for  uncertain  tax  positions  in  "Other  liabilities"  on  the  Consolidated  Balance  Sheets  as  of
July 31, 2022 and 2021, respectively. The Company has classified $2,875 and $6,485, excluding interest and penalties, as a reduction of long-term deferred
income tax assets on the accompanying Consolidated Balance Sheets as of July 31, 2022 and 2021, respectively.

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Interest expense is recognized on the amount of potentially underpaid taxes associated with the Company's tax positions, beginning in the first period
in which interest starts accruing under the respective tax law and continuing until the tax positions are settled. The Company recognized interest (expense)
and benefits of ($701), ($596), and $372 on the reserve for uncertain tax positions during the years ended July 31, 2022, 2021, and 2020, respectively. The
Company  also  recognized  benefits  and  (expenses)  related  to  penalties  of  $82,  $(595),  and  $96  during  the  years  ended  July  31,  2022,  2021,  and  2020,
respectively. These amounts are net of reversals due to reductions for tax positions of prior years, statute of limitations, and settlements. At July 31, 2022
and 2021, the Company had $2,878 and $2,297, respectively, accrued for interest on unrecognized tax benefits. Penalties are accrued if the tax position
does  not  meet  the  minimum  statutory  threshold  to  avoid  the  payment  of  a  penalty.  At  July  31,  2022  and  2021,  the  Company  had  $1,925  and  $2,098,
respectively, accrued for penalties on unrecognized tax benefits. Interest expense and penalties are recorded as a component of "Income tax expense" in the
Consolidated Statements of Income.

The Company estimates that it is reasonably possible that the unrecognized tax benefits may be reduced by $3,945 during the year ending July 31,
2023 as a result of the resolution of worldwide tax matters, tax audit settlements, amended tax filings, and/or the expiration of statute of limitations, all of
which, if recognized, would result in an income tax benefit in the Consolidated Statements of Income.

During the year ended July 31, 2022, the Company recognized $4,106 of tax benefits (including interest and penalties) associated with the lapse of

statutes of limitations.

The Company and its subsidiaries file income tax returns in the U.S., various states, and foreign jurisdictions. The following table summarizes the open

tax years for the Company's major jurisdictions:

Jurisdiction
United States — Federal

12. Net Income per Common Share

Open Tax Years
F’19 — F’22

Reconciliations of the numerator and denominator of the basic and diluted per share computations for the Company’s Class A and Class B common

stock are summarized as follows:

Numerator (in thousands):

Net Income (Numerator for basic and diluted income per Class A Nonvoting Common Share)
Less:

Preferential dividends
Preferential dividends on dilutive stock options

Numerator for basic and diluted income per Class B Voting Common Share

Denominator (in thousands):

Denominator for basic income per share for both Class A and Class B
Plus: Effect of dilutive equity awards
Denominator for diluted income per share for both Class A and Class B

Net income per Class A Nonvoting Common Share:

Basic
Diluted

Net income per Class B Voting Common Share:

Basic
Diluted

2022

Years ended July 31,
2021

2020

149,979  $

129,659  $

112,369 

(803)
(8)
149,168  $

(807)
(5)
128,847  $

51,321 
330 
51,651 

2.92  $
2.90  $

2.91  $
2.89  $

52,039 
370 
52,409 

2.49  $
2.47  $

2.48  $
2.46  $

(828)
(10)
111,531 

52,763 
468 
53,231 

2.13 
2.11 

2.11 
2.10 

$

$

$
$

$
$

Potentially dilutive securities attributable to outstanding stock options and restricted stock units were excluded from the calculation of diluted earnings
per share where the combined exercise price and average unamortized fair value were greater than the average market price of Brady's Class A Nonvoting
Common  Stock  because  the  effect  would  have  been  anti-dilutive.  The  amount  of  anti-dilutive  shares  were  497,307,  511,189,  and  387,382  for  the  years
ended July 31, 2022, 2021, and 2020, respectively.

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Table of Contents

13. Fair Value Measurements

In accordance with fair value accounting guidance, the Company determines fair value based on the exchange price that would be received to sell an
asset  or  paid  to  transfer  a  liability  in  an  orderly  transaction  between  market  participants.  The  inputs  used  to  measure  fair  value  are  classified  into  the
following hierarchy:

Level 1 — Unadjusted quoted prices in active markets for identical instruments that are accessible as of the reporting date.

Level 2 — Other significant pricing inputs that are either directly or indirectly observable.

Level 3 — Significant unobservable pricing inputs, which result in the use of management's own assumptions.

The following table summarizes the Company's financial assets and liabilities that were accounted for at fair value on a recurring basis at July 31, 2022

and July 31, 2021, according to the valuation techniques the Company used to determine their fair values.

Assets:

Deferred compensation plan assets
Foreign exchange contracts

Liabilities:

Foreign exchange contracts

July 31, 2022

July 31, 2021

Fair Value Hierarchy

$

$

18,037  $
489 

32  $

20,135 
150 

51 

Level 1
Level 2

Level 2

The following methods and assumptions were used to estimate the fair value of each class of financial instrument:

Deferred compensation plan assets: The Company’s deferred compensation investments consist of investments in mutual funds, which are included in
"Other assets" on the accompanying Consolidated Balance Sheets. These investments were classified as Level 1 as the shares of these investments trade
with sufficient frequency and volume to enable us to obtain pricing information on an ongoing basis.

Foreign exchange contracts: The Company’s foreign exchange contracts were classified as Level 2 as the fair value was based on the present value of
the  future  cash  flows  using  external  models  that  use  observable  inputs,  such  as  interest  rates,  yield  curves  and  foreign  exchange  rates.  See  Note  14,
“Derivatives and Hedging Activities,” for additional information.

There have been no transfers of assets or liabilities between the fair value hierarchy levels, outlined above, during the years ended July 31, 2022 and

July 31, 2021.

See Note 6 for information regarding the fair value of the Company's long-term debt.

14. Derivatives and Hedging Activities

The  Company  utilizes  forward  foreign  exchange  currency  contracts  to  reduce  the  exchange  rate  risk  of  specific  foreign  currency  denominated
transactions. These contracts typically require the exchange of a foreign currency for U.S. dollars at a fixed rate at a future date, with maturities of less than
18 months, which qualify as cash flow hedges or net investment hedges under the accounting guidance for derivative instruments and hedging activities.
The primary objective of the Company’s foreign currency exchange risk management program is to minimize the impact of currency movements due to
transactions  in  other  than  the  respective  subsidiaries’  functional  currency  and  to  minimize  the  impact  of  currency  movements  on  the  Company’s  net
investment  denominated  in  a  currency  other  than  the  U.S.  dollar.  To  achieve  this  objective,  the  Company  hedges  a  portion  of  known  exposures  using
forward foreign exchange contracts.

Main foreign currency exposures are related to transactions denominated in the British Pound, Euro, Canadian dollar, Australian dollar, Mexican Peso,
Chinese Yuan, Malaysian Ringgit and Singapore dollar. Generally, these risk management transactions will involve the use of foreign currency derivatives
to minimize the impact of currency movements on non-functional currency transactions.

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Table of Contents

The U.S. dollar equivalent notional amounts of outstanding forward exchange contracts were as follows as of July 31, 2022 and 2021:

Designated as cash flow hedges
Non-designated hedges

Total foreign exchange contracts

Cash Flow Hedges

July 31, 2022

July 31, 2021

$

$

25,276  $
4,057 
29,333  $

30,724 
3,580 
34,304 

The Company has designated a portion of its forward foreign exchange contracts as cash flow hedges and recorded these contracts at fair value on the
accompanying Consolidated Balance Sheets. For these instruments, the gain or loss on the derivative is reported as a component of other comprehensive
income (“OCI”) and reclassified into income in the same period or periods during which the hedged transaction affects income. At July 31, 2022 and 2021,
unrealized gains of $1,040 and $770 have been included in AOCI, respectively.

The following table summarizes the amount of pre-tax gains and losses related to derivatives designated as cash flow hedging instruments:

Gains (losses) recognized in OCI
Gains reclassified from OCI into cost of goods sold

July 31, 2022

July 31, 2021

July 31, 2020

$

1,282  $
909 

1,451  $
399 

(576)
614 

Fair values of derivative and hedging instruments in the accompanying Consolidated Balance Sheets were as follows: 

Derivatives designated as hedging instruments:
Foreign exchange contracts (cash flow hedges)
Derivatives not designated as hedging instruments:

Foreign exchange contracts (non-designated hedges)

Total derivative instruments

15. Acquisitions

July 31, 2022

July 31, 2021

Prepaid expenses
and other
current assets

Other current
liabilities

Prepaid expenses
and other
current assets

Other current
liabilities

$

$

489  $

— 
489  $

30  $

2 
32  $

150  $

— 
150  $

51 

— 
51 

The Company did not complete any business acquisitions during the years ended July 31, 2022 and 2020 and completed three business acquisitions
during  the  year  ended  July  31,  2021.  All  of  these  transactions  were  accounted  for  using  business  combination  accounting;  therefore,  the  results  of  the
acquired operations are included in the accompanying consolidated financial statements only since their acquisition dates.

Fiscal 2021

On  May  21,  2021,  the  Company  acquired  all  of  the  outstanding  shares  of  Magicard  Holdings  Limited  (“Magicard”),  based  in  Weymouth,  United
Kingdom, for $56,694, net of cash received. Magicard is a manufacturer of identification card printers with high-resolution, full-color image capabilities,
built-in  security  features  and  the  ability  to  encode  smart  cards.  The  intangible  assets  consist  of  a  customer  relationship  of  $18,303,  which  is  being
amortized over eight years, technology of $2,837, which is being amortized over five years and a tradename of $567, which is being amortized over two
years.  The  goodwill  acquired  of  $43,235  is  not  tax-deductible.  Magicard  has  a  complementary  product  offering  that  allows  the  Company  to  offer  new
printing and encoding capabilities to both new and existing customers and is included in the Company’s IDS segment.

53

  
  
 
  
Table of Contents

On April 15, 2021, the Company launched an all-cash tender offer in Finland to acquire all of the outstanding, publicly-held shares of Nordic ID Oyj, a
Finnish corporation (“Nordic ID”) based in Salo, Finland. Nordic ID specializes in RFID readers, scanners, and the associated software to power track-and-
trace applications in industrial manufacturing. On May 21, 2021, the Company acquired the shares validly tendered as part of the tender offer for $9,804
plus  the  assumption  of  debt  of  $4,668.  The  intangible  assets  consist  of  a  customer  relationship  of  $3,803,  which  is  being  amortized  over  ten  years  and
technology  of  $600,  which  is  being  amortized  over  six  years.  The  goodwill  acquired  of  $12,584  is  not  tax-deductible.  On  December  23,  2021,  Brady
finalized  the  squeeze-out  process  and  acquired  all  remaining  outstanding  shares  and  completed  the  delisting  procedures  from  the  Nasdaq  First  North
Growth Market Finland. Nordic ID is included in the Company's IDS segment.

On June 16, 2021, the Company acquired all of the outstanding shares of The Code Corporation (“Code”), based in Salt Lake City, Utah, for $172,815,
net of cash received. Code specializes in high-quality barcode scanners and the associated software to power track and trace applications in a variety of
industries. Initial financing for this acquisition consisted of $75,000 from the Company’s revolving loan agreement and the balance from cash on hand. The
intangible assets consist of a customer relationship of $44,500, which is being amortized over nine years, technology of $6,200, which is being amortized
over  five  years  and  a  tradename  of  $600,  which  is  being  amortized  over  three  years.  The  goodwill  acquired  of  $139,347  is  not  tax-deductible  and  was
reduced by $693 subsequent to the acquisition due to customary working capital adjustments. The final purchase price allocation is subject to post-closing
adjustments  pursuant  to  the  terms  of  the  merger  agreement.  Code  has  a  complementary  product  offering  that  allows  the  Company  to  expand  in  the
industrial track and trace market and is included in the Company’s IDS segment.

The following table summarizes the combined fair values of the assets acquired and liabilities assumed at the date of the acquisitions:

Cash and cash equivalents
Accounts receivable - net
Total inventories
Prepaid expenses and other current assets
Property, plant and equipment
Goodwill
Other intangible assets
Other assets
Accounts payable
Accrued compensation and benefits
Taxes, other than income taxes
Other current liabilities
Long-term debt
Deferred tax liabilities
Other liabilities

Less: cash acquired

Fair value of total consideration

$

$

$

7,513 
15,401 
6,581 
544 
2,023 
195,166 
77,410 
3,109 
(7,584)
(5,537)
(4,081)
(8,197)
(4,668)
(11,348)
(14,836)
251,496 
(7,513)

243,983 

The results of the operations of the acquired businesses have been included since the date of acquisition in the accompanying consolidated financial

statements. Acquisition-related expenses of $3,164 were recognized in SG&A during the year ended July 31, 2021.

16. Subsequent Events

On  August  31,  2022,  the  Company  announced  an  increase  in  the  annual  dividend  to  shareholders  of  the  Company's  Class  A  Common  Stock,  from
$0.90 to $0.92 per share. A quarterly dividend of $0.23 will be paid on October 28, 2022, to shareholders of record at the close of business on October 7,
2022. This dividend represents an increase of 2.2% and is the 37th consecutive annual increase in dividends.

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Table of Contents

Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure

None.

Item 9A. Controls and Procedures

Disclosure Controls and Procedures:

Brady Corporation maintains disclosure controls and procedures that are designed to ensure that information required to be disclosed by the Company
in the reports filed by the Company under the Securities Exchange Act of 1934, as amended (the “Exchange Act”), is recorded, processed, summarized and
reported  within  the  time  periods  specified  in  the  SEC’s  rules  and  forms.  Disclosure  controls  and  procedures  include,  without  limitation,  controls  and
procedures  designed  to  ensure  that  information  required  to  be  disclosed  by  the  Company  in  the  reports  the  Company  files  under  the  Exchange  Act  is
accumulated and communicated to the Company’s management, including the Company’s principal executive and principal financial officers, or persons
performing similar functions, as appropriate to allow timely decisions regarding required disclosure. The Company carried out an evaluation, under the
supervision and with the participation of its management, including its President and Chief Executive Officer and its Chief Financial Officer and Treasurer,
of the effectiveness of the design and operation of the Company’s disclosure controls and procedures pursuant to Rule 13a-15 of the Exchange Act. Based
on  that  evaluation,  the  Company’s  President  and  Chief  Executive  Officer  and  Chief  Financial  Officer  and  Treasurer  concluded  that  the  Company’s
disclosure controls and procedures are effective as of the end of the period covered by this report.

Management’s Report on Internal Control Over Financial Reporting:

The  management  of  Brady  Corporation  and  its  subsidiaries  is  responsible  for  establishing  and  maintaining  adequate  internal  control  over  financial
reporting for the Company, as such term is defined in Rule 13a-15(f) under the Securities Exchange Act of 1934. The Company’s internal control over
financial reporting is designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for
external purposes in accordance with generally accepted accounting principles.

With the participation of the President and Chief Executive Officer and Chief Financial Officer and Treasurer, management conducted an evaluation of
the effectiveness of our internal control over financial reporting as of July 31, 2022, based on the framework and criteria established in Internal Control —
Integrated Framework (2013), issued by the Committee of Sponsoring Organizations of the Treadway Commission. Based on the assessment, management
concluded that, as of July 31, 2022, the Company’s internal control over financial reporting is effective based on those criteria.

Because of the inherent limitations of internal control over financial reporting, misstatements may not be prevented or detected on a timely basis. Also,
projections of any evaluation of the effectiveness of internal control over financial reporting to future periods are subject to the risk that the controls may
become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

The Company’s internal control over financial reporting, as of July 31, 2022, has been audited by Deloitte & Touche LLP, an independent registered

public accounting firm, as stated in their report, which is included herein.

Changes in Internal Control Over Financial Reporting:

There were no changes in the Company’s internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) that
occurred  during  the  Company’s  most  recently  completed  fiscal  quarter  that  have  materially  affected,  or  are  reasonably  likely  to  materially  affect,  the
Company’s internal control over financial reporting.

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Table of Contents

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the shareholders and the Board of Directors of Brady Corporation

Opinion on Internal Control over Financial Reporting

We have audited the internal control over financial reporting of Brady Corporation and subsidiaries (the “Company”) as of July 31, 2022, based on criteria
established  in  Internal  Control  —  Integrated  Framework  (2013)  issued  by  the  Committee  of  Sponsoring  Organizations  of  the  Treadway  Commission
(COSO). In our opinion, the Company maintained, in all material respects, effective internal control over financial reporting as of July 31, 2022, based on
criteria established in Internal Control — Integrated Framework (2013) issued by COSO.

We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States) (PCAOB), the consolidated
financial statements as of and for the year ended July 31, 2022, of the Company and our report dated September 1, 2022, expressed an unqualified opinion
on those financial statements.

Basis for Opinion

The Company’s management is responsible for maintaining effective internal control over financial reporting and for its assessment of the effectiveness of
internal  control  over  financial  reporting,  included  in  the  accompanying  Management’s  Report  on  Internal  Control  over  Financial  Reporting.  Our
responsibility  is  to  express  an  opinion  on  the  Company’s  internal  control  over  financial  reporting  based  on  our  audit.  We  are  a  public  accounting  firm
registered with the PCAOB and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the
applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.

We conducted our audit in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable
assurance  about  whether  effective  internal  control  over  financial  reporting  was  maintained  in  all  material  respects.  Our  audit  included  obtaining  an
understanding of internal control over financial reporting, assessing the risk that a material weakness exists, testing and evaluating the design and operating
effectiveness of internal control based on the assessed risk, and performing such other procedures as we considered necessary in the circumstances. We
believe that our audit provides a reasonable basis for our opinion.

Definition and Limitations of Internal Control over Financial Reporting

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting
and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles. A company’s internal control
over financial reporting includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly
reflect the transactions and dispositions of the assets of the company; (2) provide reasonable assurance that transactions are recorded as necessary to permit
preparation  of  financial  statements  in  accordance  with  generally  accepted  accounting  principles,  and  that  receipts  and  expenditures  of  the  company  are
being  made  only  in  accordance  with  authorizations  of  management  and  directors  of  the  company;  and  (3)  provide  reasonable  assurance  regarding
prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect on the financial
statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of
effectiveness  to  future  periods  are  subject  to  the  risk  that  controls  may  become  inadequate  because  of  changes  in  conditions,  or  that  the  degree  of
compliance with the policies or procedures may deteriorate.

/s/ DELOITTE & TOUCHE LLP

Milwaukee, Wisconsin
September 1, 2022

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Table of Contents

Item 9B. Other Information

None.

Item 9C. Disclosure Regarding Foreign Jurisdictions That Prevent Inspections

None.

Item 10. Directors, Executive Officers and Corporate Governance

Name
Russell R. Shaller
Aaron J. Pearce
Bentley N. Curran
Pascal Deman
Andrew T. Gorman
Ann E. Thornton
Patrick W. Allender
David S. Bem
Elizabeth P. Bruno
Joanne Collins Smee
Nancy L. Gioia
Frank W. Harris
Vineet Nargolwala
Bradley C. Richardson
Michelle E. Williams

PART III

Age
59
51
60
57
42
40
75
53
55
65
62
80
49
64
61

Title

President, CEO and Director
Chief Financial Officer and Treasurer
V.P. - Digital Business and Chief Information Officer
V.P., General Manager - Workplace Safety
General Counsel and Secretary
Chief Accounting Officer and Corporate Controller
Director
Director
Director
Director
Director
Director
Director
Director
Director

Russell R. Shaller – Mr. Shaller joined the Company in 2015 and has served on the Company’s Board of Directors and as the Company’s President and
CEO since April 2022. Prior to Mr. Shaller’s promotion to the Company’s President and CEO, Mr. Shaller served as the Company’s Senior Vice President
and  President  -  Identification  Solutions  from  2015  to  2022.  From  2008  to  2015,  he  served  as  President,  Teledyne  Microwave  Solutions.  Before  joining
Teledyne, Mr. Shaller held a number of positions of increasing responsibility at W.L. Gore & Associates, including Division Leader, Electronic Products
Division  from  2003  to  2008  and  General  Manager  of  Gore  Photonics  from  2001  to  2003.  Prior  to  joining  W.L.  Gore  in  1993,  Mr.  Shaller  worked  in
engineering and program management positions at Westinghouse Corporation. He holds a bachelor’s degree in electrical engineering from the University of
Michigan, a master’s degree in electrical engineering from Johns Hopkins University and a master’s degree in business administration from the University
of Delaware.

Aaron J. Pearce - Mr. Pearce joined the Company in 2004 as Director of Internal Audit and currently serves as Chief Financial Officer and Treasurer.
Mr. Pearce was appointed Senior Vice President and Chief Financial Officer in September 2014, and Chief Accounting Officer in July 2015. From 2006 to
2008, he served as Finance Director for the Company’s Asia-Pacific region, and from 2008 to 2010, served as Global Tax Director. In January 2010, Mr.
Pearce  was  appointed  Vice  President,  Treasurer,  and  Director  of  Investor  Relations,  and  in  April  2013,  was  named  Vice  President  -  Finance,  with
responsibility for finance support to the Company’s Workplace Safety and Identification Solutions businesses, financial

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planning and analysis, and investor relations. Prior to joining the Company, Mr. Pearce was an auditor with Deloitte & Touche LLP. He holds a bachelor’s
degree in business administration from the University of Wisconsin-Milwaukee and is a certified public accountant.

Bentley N. Curran - Mr. Curran joined the Company in 1999 and has served as Vice President of Digital Business and Chief Information Officer since
2012. He has also served as Chief Information Officer and Vice President of Information Technology. Prior to joining Brady, Mr. Curran served in a variety
of  technology  leadership  roles  for  Compucom  and  the  Speed  Queen  Company.  He  holds  a  bachelor's  degree  in  business  administration  from  Marian
University and an associate of science degree in electronics and engineering systems.

Pascal Deman - Mr. Deman joined the Company in 2014 and has served as Vice President and General Manager of Workplace Safety since 2020. Prior
to joining the Company, Mr. Deman worked at Nisbets Plc., as Executive Adviser and General Manager, Europe and North America. Prior to working at
Nisbets, Mr. Deman worked for the Company from 1998 through 2012, holding numerous positions of increasing responsibilities and scope. He holds a
degree in marketing from Hogeschool in Antwerp, Belgium.

Andrew T. Gorman - Mr. Gorman joined the Company as General Counsel and Corporate Secretary in April 2020. Prior to joining the Company, he
was employed at AptarGroup, Inc., beginning in 2012. At AptarGroup, he served as Vice President, General Counsel, North America, Compliance Officer
and Assistant Secretary. Before joining AptarGroup, he counseled corporate clients in private practice, including as an attorney at Mayer Brown, LLP in
Chicago,  where  Mr.  Gorman  started  his  legal  career.  He  holds  a  juris  doctor  from  Loyola  University  Chicago  School  of  Law,  a  master  in  professional
accounting from The University of Texas at Austin, a bachelor of business administration from The University of Texas at Austin and is a certified public
accountant.

Ann E. Thornton - Ms. Thornton joined the Company in 2009 and has served as Chief Accounting Officer since 2016 and as Corporate Controller and
Director of Investor Relations since 2015. She held the positions of Corporate Accounting Supervisor, Corporate Accounting Manager, External Reporting
Manager, Corporate Finance Manager and Director of Global Accounting from 2009 to 2014. Prior to joining the Company, Ms. Thornton was an auditor
with  PricewaterhouseCoopers  from  2005  to  2009.  She  has  a  bachelor’s  degree  in  business  administration  and  a  master  of  accountancy  degree  from  the
University of Wisconsin-Madison and is a certified public accountant.

Patrick W. Allender - Mr. Allender was elected to the Board of Directors in 2007. He serves as the Chair of the Finance Committee and as a member of
the  Audit  and  Corporate  Governance  Committees.  He  served  as  Executive  Vice  President  and  CFO  of  Danaher  Corporation  from  1998  to  2005  and
Executive Vice President from 2005 to 2007. He served as a director of Colfax Corporation (NYSE: CFX) from 2008 to 2022, when ESAB Corporation
separated  from  Colfax  Corporation.  Mr.  Allender  joined  ESAB  Corporation’s  (NYSE:  ESAB)  board  in  2022,  and  currently  serves  as  a  director.  Mr.
Allender previously served as a director of Diebold Nixdorf, Inc. (NYSE: DBD) from 2011 to 2020. He has a bachelor's degree in accounting from Loyola
University Maryland and is a certified public accountant. Mr. Allender's strong background in finance and accounting, as well as his past experience as the
CFO of a public company, provides the Board with financial expertise and insight.

David  S.  Bem,  Ph.D  -  Dr.  Bem  was  elected  to  the  Board  of  Directors  in  2019.  He  serves  as  a  member  of  the  Management  Development  and
Compensation,  Audit  and  Technology  Committees.  Dr.  Bem  is  Vice  President,  Science  and  Technology  and  Chief  Technology  Officer  of  PPG.  Prior  to
PPG,  he  spent  8  years  at  Dow  Chemical  Company  in  a  number  of  research  and  development  roles,  most  recently  as  Vice  President,  Research  and
Development  Consumer  Solutions  and  Infrastructure  Solutions,  and  also  worked  in  research  and  development  roles  at  Celanese  Corporation  and
UOP/Honeywell International, Inc. He has a bachelor’s degree in chemistry from West Virginia University and a doctorate in inorganic chemistry from the
Massachusetts Institute of Technology. Dr. Bem’s extensive experience in technology and research and development provides the Board with important
expertise in new product development and innovation.

Elizabeth P. Bruno, Ph.D - Dr. Bruno was elected to the Board of Directors in 2003. She serves as the Chair of the Corporate Governance Committee
and is a member of the Finance and Technology Committees. Dr. Bruno is the President of the Brady Education Foundation in Chapel Hill, North Carolina.
Dr. Bruno has a bachelor’s degree in psychology from the University of Rochester, a master of child clinical psychology degree from the University of
North Carolina Chapel Hill and a doctorate in developmental psychology from the University of North Carolina Chapel Hill. She is the granddaughter of
William H. Brady, Jr., the founder of Brady Corporation. As a result of her substantial ownership stake in the Company, as well as her family's history with
the Company, she is well positioned to understand, articulate and advocate for the rights and interests of the Company's shareholders.

Joanne Collins Smee - Ms. Collins Smee was elected to the Board of Directors in 2022 and she serves as a member of the Technology Committee. Ms.
Collins  Smee  is  Executive  Vice  President  and  President,  Americas,  for  Xerox  Corporation  and  has  been  in  this  role  since  June  2022.  She  is  also  an
Executive Vice President of Xerox Holdings Corporation. Previously, she was

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Chief Commercial, SMB and Channels Officer for Xerox and was in that role since February 2020. Ms. Collins Smee joined Xerox in September 2018 as
Senior Vice President and Chief Commercial Officer. Before Xerox, she led Technology Transformation Services for the U.S. Federal Government and
spent more than two decades at IBM in global executive roles spanning client sales and delivery of technical products and services. Ms. Collins Smee has a
bachelor’s degree of arts from Boston College, a master of business administration degree from New York University and a master of arts degree from
Columbia University. Ms. Collins Smee’s extensive experience in high-technology global business and strong leadership skills, provides the Board with
important expertise in product and services innovation.

Nancy L. Gioia - Ms. Gioia was elected to the Board of Directors in 2013. She serves as the Chair of the Management Development and Compensation
Committee,  and  is  a  member  of  the  Technology  Committee.  She  was  the  Director,  Global  Electrical  Connectivity  and  User  Experience  for  Ford  Motor
Company  until  her  retirement  in  2014,  where  she  also  held  a  variety  of  engineering  and  technology  roles  including,  Director,  Global  Electrification;
Director, Sustainable Mobility Technologies and Hybrid Vehicle Programs; Director, North America Current Vehicle Model Quality; Engineering Director,
Visteon/Ford  Due  Diligence;  Engineering  Director,  Small  Front  Wheel  Drive/Rear  Wheel  Drive  Car  Platforms-North  America;  and  Vehicle  Programs
Director,  Lifestyle  Vehicles.  She  has  served  as  a  director  of  Meggitt  PLC  (LSE:  MGGT)  since  2017  and  previously  served  as  director  of  Exelon
Corporation (NYSE: EXC) and as the Executive Director of Blue Current. In 2021, Ms. Gioia was elected to the Board of Directors of Lucid Group, Inc.
(NASDAQ: LCID). Ms. Gioia has a bachelor’s degree in electrical engineering from the University of Michigan and a master of manufacturing systems
engineering degree from Stanford University. Ms. Gioia's extensive experience in strategy, technology and engineering solutions, as well as in electrified
vehicles, provides the Board with important expertise in product development and operations, and environmental sustainability for products and processes.

Frank  W.  Harris,  Ph.D  -  Dr.  Harris  was  elected  to  the  Board  of  Directors  in  1991.  He  serves  as  a  member  of  the  Technology  and  Management
Development  and  Compensation  Committees.  He  is  the  founder  of  several  technology-based  companies  including  Akron  Polymer  Systems,  where  he
serves  as  Chair  of  the  Board  of  Directors.  Dr.  Harris  is  the  inventor  of  several  commercialized  products.  He  is  an  Emeritus  Distinguished  Professor  of
Polymer  Science  and  Biomedical  Engineering  at  The  University  of  Akron,  where  he  previously  served  as  Director  of  the  Maurice  Morton  Institute  of
Polymer  Science.  Dr.  Harris  has  a  bachelor’s  degree  in  chemistry  from  the  University  of  Missouri,  and  a  master  of  organic  chemistry  and  doctorate  in
organic chemistry from the University of Iowa. Dr. Harris’ extensive experience in technology and engineering solutions provides the Board with important
expertise in new product development.

Vineet Nargolwala - Mr. Nargolwala was elected to the Board of Directors in 2022. He serves as a member of the Finance Committee. Mr. Nargolwala
is President, Chief Executive Officer and Director of Allegro MicroSystems, Inc. (NASDAQ: ALGM) and has been in these roles since June 2022. Prior to
joining Allegro, Mr. Nargolwala was with Sensata Technologies from 2013 to June 2022, most recently serving as the Executive Vice President, Sensing
Solutions, from March 2020 to June 2022. Before joining Sensata, he was with Honeywell International, Inc., in business strategy and leadership roles of
increasing  responsibility.  Mr.  Nargolwala  has  a  bachelor’s  degree  in  electrical  engineering  from  Maharaja  Sayajirao  University,  a  master  of  science  in
electrical engineering from the University of Texas-Arlington and a master in business administration from Cornell University. Mr. Nargolwala’s extensive
experience in high-technology global business and strong leadership skills, provides the Board with important expertise in product and services innovation.

Bradley C. Richardson - Mr. Richardson was elected to the Board of Directors in 2007 and became Chairman of the Board in May 2021. He serves as
the  Chair  of  the  Board  of  Directors  and  the  Chair  of  the  Audit  Committee  and  is  a  member  of  the  Corporate  Governance,  Finance  and  Management
Development  and  Compensation  Committees.  He  served  as  the  Executive  Vice  President  and  CFO  of  Avient  Corporation  from  2013  through  2020.  He
previously  served  as  the  Executive  Vice  President  and  CFO  of  Diebold,  Inc.  and  as  Executive  Vice  President  Corporate  Strategy  and  CFO  of  Modine
Manufacturing. Prior to Modine, he spent 21 years with BP Amoco serving in various financial and operational roles. Mr. Richardson has served on the
boards of Modine Manufacturing and Tronox, Inc. Mr. Richardson has a bachelor’s degree in finance and economics from Miami University and a master
of business administration in accounting and finance from Indiana University. He brings to the Company extensive knowledge and global experience in the
areas of operations, strategy, accounting, tax accounting and finance, which are areas of critical importance to the Company as a global company.

Michelle E. Williams, Ph.D - Dr. Williams was elected to the Board of Directors in 2019. She serves as the Chair of the Technology Committee and is a
member  of  the  Management  Development  and  Compensation  Committee.  Dr.  Williams  served  as  Global  Group  President  of  Altuglas  International,  a
subsidiary of Arkema S.A., through May 2021. Prior to joining Arkema in 2011, she spent 23 years with Rohm and Haas Company and Dow Chemical in
manufacturing,  commercial,  strategy  and  general  management  positions.  She  was  General  Manager,  Chemical  Mechanical  Polishing  Technologies,  and
later, General Manager, Adhesives and Sealants. She has a bachelor’s degree in chemistry from Pace University and a doctorate in physical chemistry from
the University of Utah. Dr. Williams’ experience in commercial, technology and business leadership roles provides the Board with important expertise in
innovation, new product development and operations.

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All directors are elected to serve until their respective successors are elected at the next annual meeting of shareholders. Officers serve at the discretion

of the Board of Directors. None of the Company's directors or executive officers has any family relationship with any other director or executive officer.

Board Leadership Structure - The Board does not have a formal policy regarding the separation of the roles of Chief Executive Officer and Chair of
the Board, as the Board believes it is in the best interest of the Company to make that determination based on the position and direction of the Company
and the membership of the Board. Since September 2015, the Board’s leadership structure has included a non-executive Chair of the Board of Directors.
Mr.  Richardson,  an  independent  director,  currently  serves  in  the  position  of  non-executive  Chair  of  the  Board.  The  duties  of  the  non-executive  Chair
include,  among  others:  chairing  meetings  of  the  Board  and  executive  sessions  of  the  non-management  directors;  meeting  periodically  with  the  Chief
Executive  Officer  and  consulting  as  necessary  with  management  on  issues  facing  the  Company;  facilitating  effective  communication  among  the  Chief
Executive Officer and all members of the Board; and overseeing the Board's shareholder communication policies and procedures.

The Board believes that its current leadership structure enhances the Board's oversight of, and independence from, Company management; the ability
of  the  Board  to  carry  out  its  roles  and  responsibilities  on  behalf  of  the  Company’s  shareholders;  and  the  Company’s  overall  corporate  governance.
Following  Mr.  Shaller’s  appointment  as  President  and  Chief  Executive  Officer,  the  Board  determined  that  it  continued  to  be  in  the  best  interest  of  the
Company  and  its  shareholders  for  Mr.  Richardson  to  continue  in  the  separate  role  of  Chairman  due  to  his  deep  understanding  of  Brady's  business  and
governance  structure,  to  provide  continuity  in  Board  leadership  and  to  allow  Mr.  Shaller  the  ability  to  more  fully  integrate  into  and  focus  on  his  new
executive leadership role.

Risk Oversight - The Board oversees the Company's risk management processes directly and through its committees. In general, the Board oversees the
management of risks inherent in the operation of the Company's businesses, the implementation of its strategic plan, its acquisition and capital allocation
program and its organizational structure. Each of the Board's committees also oversees the management of Company risks that fall within the respective
committee's areas of responsibility. Specifically, cybersecurity is a critical part of risk management for the Company. The Audit Committee is aware of the
rapidly evolving nature of threats presented by cybersecurity incidents and is committed to the prevention, timely detection, and mitigation of the effects of
any such incidents on the Company. With respect to cybersecurity, the Audit Committee receives regular reports from management, including updates on
the  internal  and  external  cybersecurity  threat  landscape,  incident  response,  assessment  and  training  activities,  and  relevant  regulatory  and  technical
developments. Additionally, the Audit Committee, Corporate Governance Committee, Management Development and Compensation Committee and the
Technology Committee, each review certain risks, exposures and opportunities relating to the Company’s Environmental, Social, and Governance ("ESG")
strategies, initiatives, policies and practices. The Company's management is responsible for reporting significant risks to executive management as a part of
the disclosure process. The significance of the risk is assessed by executive management and escalated to the respective board committee or the Board of
Directors as deemed appropriate. The Company reviews its risk assessment with the Audit Committee annually.

Audit Committee Financial Expert - The Board of Directors has determined that at least one Audit Committee financial expert is serving on its Audit
Committee. Messrs. Richardson, Chair of the Audit Committee, and Allender, member of the Audit Committee, are financial experts and are independent
under the rules of the SEC and the NYSE.

Director Independence - A majority of the directors must meet the criteria for independence established by the Board in accordance with the rules of
the NYSE. In determining the independence of a director, the Board must find that a director has no relationship that may interfere with the exercise of his
or her independence from management and the Company. In undertaking this determination with respect to the Company’s directors other than Mr. Shaller,
President and CEO, and Mr. Nauman (the Company’s former President and CEO), the Board considered the commercial relationships of the Company, if
any, with those entities that have employed the Company’s directors. The commercial relationships, which involved the purchase and sale of products on
customary terms, did not exceed the maximum amounts proscribed by the director independence rules of the NYSE. Furthermore, the compensation paid to
the  Company’s  directors  by  their  employers  was  not  linked  in  any  way  to  the  commercial  relationships  their  employers  had  with  the  Company.  After
consideration of these factors, the Board concluded that the commercial relationships were not material and did not prevent the Company’s directors from
being  considered  independent.  Based  on  application  of  the  NYSE  independence  criteria,  all  directors,  with  the  exception  of  Messrs.  Shaller  and  Mr.
Nauman, are deemed independent. All members of the Audit, Management Development and Compensation, and Corporate Governance Committees are
deemed independent.

Meetings of Non-management Directors - The non-management directors of the Board regularly meet without any members of management present.
The  Chair  of  the  Board,  Mr.  Richardson,  is  the  presiding  director  at  these  sessions.  In  fiscal  2022,  executive  sessions  were  conducted  at  all  regularly
scheduled Board meetings. Interested parties can raise concerns to be addressed at these meetings by calling the confidential Brady hotline at 1-800-368-
3613.

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Audit Committee Members - The Audit Committee, which is a separately-designated standing committee of the Board of Directors, is composed of
Messrs. Richardson (Chair), Allender and Bem. Each member of the Audit Committee has been determined by the Board to be independent under the rules
of the SEC and NYSE.

Code of Ethics - The Company has a code of ethics. This code of ethics applies to all of the Company's employees, officers and directors. The code of
ethics can be viewed at the Company's corporate website, www.bradyid.com, or may be obtained in print by any person, without charge, by contacting
Brady Corporation, Investor Relations, P.O. Box 571, Milwaukee, WI 53201. The Company intends to satisfy the disclosure requirements under Item 5.05
of Form 8-K regarding an amendment to, or a waiver from, a provision of its code of ethics by placing such information on its website.

Corporate Governance Guidelines - Brady's Corporate Governance Principles, as well as the charters of the Audit, Corporate Governance, Finance,
Management  Development  and  Compensation,  and  Technology  Committees,  are  available  on  the  Company's  Corporate  website,  www.bradyid.com.
Shareholders may request printed copies of these documents from Brady Corporation, Investor Relations, P.O. Box 571, Milwaukee, WI 53201.

Director Qualifications -  Brady's  Corporate  Governance  Committee  reviews  the  individual  skills  and  characteristics  of  the  directors,  as  well  as  the
composition of the Board as a whole. This assessment includes a consideration of independence, diversity, age, skills, expertise, and industry backgrounds
in the context of the needs of the Board and the Company. Although the Company has no policy regarding diversity, the Corporate Governance Committee
seeks a broad range of perspectives and considers both the personal characteristics and experience of directors and prospective nominees to the Board so
that, as a group, the Board will possess the appropriate talent, skills and expertise to oversee the Company's businesses. The Board does not discriminate on
the basis of race, national origin, gender, religion, disability, or sexual orientation in selecting director candidates.

To the Company’s knowledge, based solely on a review of the Section 16(a) filings and written representations that no other reports were required,
during the fiscal year ended July 31, 2022, all Section 16(a) filing requirements were complied with applicable to the Company's officers, directors and
greater than 10 percent beneficial owners.

DELINQUENT SECTION 16(a) REPORTS

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Item 11. Executive Compensation

Compensation Discussion and Analysis

Overview

Our  Compensation  Discussion  and  Analysis  describes  the  Company's  executive  compensation  pay-for-performance  philosophy  and  practices,  the
elements  of  our  executive  compensation  programs,  and  the  compensation  decisions  the  Management  Development  and  Compensation  Committee  (the
"Committee")  has  made  under  those  programs  and  the  factors  considered  in  making  those  decisions.  The  Compensation  Discussion  and  Analysis  also
analyzes the total compensation of Brady’s Chief Executive Officer (principal executive officer), Chief Financial Officer (principal financial officer), and
the three other most highly compensated executive officers that were serving as executive officers as of July 31, 2022. Brady's former President, Chief
Executive Officer and Director who retired from Brady effective April 1, 2022, and Brady's former Senior Vice President, Human Resources who retired
effective  April  8,  2022  would  have  been  included  if  they  continued  to  serve  as  executive  officers  through  July  31,  2022,  thus  are  included  in  this
Compensation Discussion and Analysis.

For fiscal 2022, the following named executive officers' (the "NEOs") compensation is disclosed and discussed in this section:

Russell R. Shaller, President, Chief Executive Officer and Director;

Bentley N. Curran, Vice President, Digital Business and Chief Information Officer;
Pascal Deman, Vice President, General Manager - Workplace Safety;

•
• Aaron J. Pearce, Chief Financial Officer and Treasurer;
•
•
• Andrew T. Gorman, General Counsel and Secretary;
•
• Helena R. Nelligan, Former Senior Vice President, Human Resources (retired on April 8, 2022).

J. Michael Nauman, Former President, Chief Executive Officer and Director (retired on April 1, 2022); and

Retirement  of  J.  Michael  Nauman:  Mr.  Nauman  retired  as  the  Company’s  President  and  Chief  Executive  Officer,  effective  April  1,  2022.  Mr.
Nauman remained employed by the Company through June 17, 2022, during which time he was available in a consultative position to assist with respect to
the transition. The Company entered into a written agreement with Mr. Nauman in connection with his retirement that provided for payment of his salary
and benefits through June 17, 2022, and an annual cash incentive award equivalent to Mr. Nauman’s base salary paid from August 1, 2021 through April 1,
2022 multiplied by the actual percentage achievement of the Company’s annual cash incentive award performance goals for fiscal year 2022.

Appointment of Russell R. Shaller: The Board of Directors appointed Russell R. Shaller as President, Chief Executive Officer and Director of the

Company, effective April 1, 2022. Prior to April 1, Mr. Shaller served as Senior Vice President, President - Identification Solutions for the Company.

Retirement of Helena R. Nelligan: On April 5, 2022, Ms. Nelligan, Senior Vice President, Human Resources provided notice to the Company of her
intent  to  retire  with  an  effective  date  of  April  8,  2022.  The  Company  entered  into  a  written  retirement  agreement  with  Ms.  Nelligan  to  assist  in  the
transition of her duties and be otherwise available on a consultative basis through September 30, 2022, serving in the role of Special Advisor to the Vice
President of Human Resources. The agreement provided for Ms. Nelligan to continue receiving her salary, vesting of equity awards and fringe benefits
through the term of the agreement.

Executive Summary

Fiscal 2022 Business Highlights

Refer to Item 1 "General Development of Business" for a business overview and key initiatives during fiscal 2022. Highlights for fiscal 2022 include:

• Net income per diluted Class A Nonvoting Common Share was an all-time record high of $2.90 for the year ended July 31, 2022, an increase of

•

17.4% from fiscal 2021 Net income per diluted Class A Nonvoting Common Share of $2.47.
Income  before  income  taxes  and  losses  of  unconsolidated  affiliate  was  $192.0  million  for  the  year  ended  July  31,  2022,  an  increase  of  $21.0
million (12.3%) from fiscal 2021 income before income taxes and losses of unconsolidated affiliate of $171.0 million.

• Net sales were $1,302.1 million in fiscal 2022 compared to $1,144.7 million in fiscal 2021, an increase of 13.7%. Organic sales increased sales

9.4% and acquisitions increased sales 6.9%, while foreign currency translation decreased sales 2.6%.

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Refer to Item 7 "Management's Discussion and Analysis of Financial Condition and Results of Operations" for further discussion of fiscal 2022 results.

Fiscal 2022 Executive Summary

For  fiscal  2022,  the  Board  of  Directors  approved  a  4.2%  increase  in  base  salary  for  Mr.  Nauman  (the  Company’s  former  President  and  CEO).  In
addition, Mr. Nauman recommended and the Committee approved increases in base salary for Messrs. Pearce, Curran, Deman, Gorman, Shaller, and Ms.
Nelligan.  All  increases  were  made  to  recognize  the  performance,  current  scope  of  responsibilities  and  peer  company  data  for  each  executive  and,  with
regard to Messrs. Pearce and Shaller, to better align their base salary with individuals holding comparable positions at peer companies. On March 11, 2022,
the Board of Directors appointed Russell R. Shaller as President, Chief Executive Officer and Director of the Company. As part of his appointment, the
Board of Directors approved a 62.4% increase in base salary for Mr. Shaller as well as additional equity grants as described in the Summary Compensation
Table.

The Company's fiscal 2022 equity grants consisted of 30% stock options, 30% time-based restricted stock units ("RSUs") and 40% performance-based
restricted stock units ("PRSUs"). The stock options vest equally over a three-year period and are inherently performance-based since they have value only
to the extent that the price of the Company's stock increases. The RSUs vest equally over three years and are intended to facilitate retention and align with
the  creation  of  long-term  shareholder  value.  The  PRSUs  reinforce  the  Company's  pay-for-performance  philosophy  because  award  payout  increases  and
decreases based on Company performance. Specifically, the PRSU awards granted in fiscal 2022 have a three-year performance period with 50% of vesting
determined by the Company's total shareholder return ("TSR") relative to the S&P 600 SmallCap Industrials Index, and 50% of vesting determined by the
achievement of organic revenue growth targets over four performance periods as set forth in the below table:

Performance Period
August 1, 2021 through July 31, 2022
August 1, 2022 through July 31, 2023
August 1, 2023 through July 31, 2024
August 1, 2021 through July 31, 2024

Weighting
25%
25%
25%
25%

Payout opportunities will range from 0% to 200% of the target award at the end of the three-year performance period.

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Executive Compensation Practices

As part of the Company's pay-for-performance philosophy, the Company's compensation program includes several features that maintain alignment

with shareholders:

Emphasis on Variable Compensation

Ownership Requirements

Clawback Provisions

Performance Thresholds and Caps

Insider  Trading  and  Anti-Hedging
Policy

   A significant portion of each NEO's total compensation opportunity is tied to Company performance, which is

intended to drive shareholder value.

   The  Company  believes  that  the  interests  of  shareholders  and  executives  are  aligned  when  executives  are
shareholders  in  possession  of  a  meaningful  amount  of  Company  stock.  Furthermore,  stock  ownership
requirements  encourage  positive  performance  behaviors  and  discourage  executive  officers  from  taking
excessive risk. In order to encourage our executive officers and directors to acquire and retain ownership of a
significant number of shares of the Company's stock, stock ownership requirements have been established and
are  equal  to  a  specified  multiple  of  the  executive  officer's  base  salary.  Our  NEOs  are  expected  to  obtain  the
required  ownership  levels  within  five  years  of  becoming  an  executive  officer.  Refer  to  the  heading  "Stock
Ownership Requirements" for further discussion of the stock ownership requirements established for each NEO
and the actions that the Company may take when an executive is not in compliance with his or her respective
stock ownership requirement.

There is a recoupment policy under which incentive compensation payments and/or awards may be recouped
by  the  Company  if  such  payments  and/or  awards  were  based  on  erroneous  results.  The  recoupment  policy
applies to executive officers and other key executives who participate in any of the Company's incentive plans
and i) have engaged in intentional misconduct that results in a material inaccuracy in the Company's financial
statements,  ii)  have  engaged  in  fraudulent  or  other  willful  and  deliberate  conduct  that  is  detrimental  to  the
Company  or  iii)  there  is  a  material,  negative  revision  of  a  performance  measure  for  which  incentive
compensation was paid or awarded. Under the policy, the Committee may take a variety of actions including,
among  others,  seeking  repayment  of  incentive  compensation  (cash  and/or  equity)  that  is  greater  than  what
would  have  been  awarded  if  the  compensation  had  been  based  on  accurate  results  and  the  forfeiture  of
incentive  compensation.  As  this  policy  suggests,  the  Committee  believes  that  any  incentive  compensation
should  be  based  only  on  accurate  and  reliable  financial  and  operational  information,  and,  thus,  any
inappropriately paid incentive compensation should be returned to the Company for the benefit of shareholders.
The Committee believes that this policy enhances the Company's compensation risk mitigation efforts. While
the  policy  affords  the  Committee  discretion  regarding  the  application  and  enforcement  of  the  policy,  the
Company  and  the  Committee  will  conform  the  policy  to  any  requirements  that  may  be  promulgated  by  the
national stock exchanges, as mandated by the Dodd-Frank Wall Street Reform and Consumer Protection Act.

Excessive risk-taking is mitigated by utilizing caps on incentive plan payouts, multiple performance metrics,
and  different  performance  metrics  for  our  annual  cash  incentive  program  and  PRSUs.  Our  cash  incentive
awards  are  determined  based  on  financial  results  for  organic  revenue,  income  before  income  taxes,  division
organic  revenue  and  division  operating  income,  which  aggregate  to  a  maximum  payout  of  200%  of  target.
Executive  officers  then  receive  a  performance  rating  that  results  in  a  multiplier  ranging  from  0%  to  150%,
resulting in a maximum payout of 300% of target.

We  grant  equity  compensation  to  executive  officers  that  promotes  long-term  financial  and  operating
performance  by  delivering  incremental  value  to  the  extent  that  our  stock  price  increases  over  time.
Performance-based RSUs incorporate Company performance relative to a benchmark over a three-year period
and have a maximum payout of 200% of target.

Our Insider Trading Policy prohibits executive officers from trading during certain periods each quarter until
after  we  publicly  disclose  our  financial  and  operating  results.  We  may  impose  additional  restricted  trading
periods at any time if we believe trading by executives would be inappropriate because of developments that
are, or could be, material and which have not been publicly disclosed. The Insider Trading Policy also prohibits
the  pledging  of  Company  stock  as  collateral  for  loans,  holding  Company  securities  in  a  margin  account  by
officers, directors or employees, and the hedging of Company securities.

Annual Risk Reviews

The Company conducts an annual compensation-related risk review and presents findings and suggested risk
mitigation actions to both the Audit and Management Development and Compensation Committees.

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The Company’s compensation programs also maintain alignment with shareholders by not including certain features:

No Excessive Change of Control
Payments

Mr. Shaller's maximum cash benefit is equal to two times his base salary and two times his target annual cash
incentive in the year in which the termination occurs. For all other NEOs, their maximum cash benefit is equal
to  two  times  salary  and  two  times  the  average  annual  cash  incentive  payment  received  in  the  three  years
immediately  prior  to  the  date  the  change  of  control  occurs.  In  the  event  of  a  change  of  control,  unexercised
stock  options  become  fully  exercisable  or,  if  canceled,  each  named  executive  officer  shall  be  given  cash  or
stock equal to the in-the-money value of the canceled stock options. In the event of a change of control, PRSUs
and RSUs become fully vested at target.

No Reloads, Repricing, or Options
Issued at a Discount

Stock  options  issued  are  not  repriced,  replaced,  or  regranted  through  cancellation  or  by  lowering  the  option
price of a previously granted option.

Compensation Philosophy and Objectives

We seek to align the interests of our executives with those of our shareholders by evaluating performance on the basis of key financial measurements

that we believe closely correlate to long-term shareholder value. To this end, we have structured our compensation program to accomplish the following:

• Allow the Company to attract, retain, motivate, develop and reward talented executives;
• Deliver  compensation  plans  that  are  both  internally  equitable  when  comparing  similar  roles  and  levels  within  the  Company  and  externally

competitive when comparing to the external market and the Company’s designated peer group;

• Maintain an appropriate balance between base salary and short-term and long-term incentive opportunities;
•

Provide integrated compensation programs aligned to the Company’s annual and long-term financial goals and realized performance in order to
reward the successful creation of long-term shareholder value;
Recognize and reward individual initiative and achievement with the amount of compensation each executive receives reflective of the executive’s
level of proficiency within his or her role and their level of sustained performance; and
Institute a pay-for-performance philosophy where the level of rewards is aligned to Company performance results.

•

•

Determining Compensation

Management Development & Compensation Committee’s Role

The Committee is responsible for fulfilling the following responsibilities and duties:

•
•

Review, approve and monitor the compensation of the Company's CEO and executive officers.
Review  and  approve  corporate  goals  and  objectives  relevant  to  the  CEO  and  executive  officers  and  evaluate  CEO  and  executive  officer
performance in light of those goals and objectives.
Review and approve executive compensation, benefits, policies and strategies to support corporate objectives.
Review the development plan process of key executives.
Evaluate compensation programs, policies and practices for potential risk and to ensure they do not foster excessive risk.

•
•
•
• Administer the Company's equity incentive plans.
•

Consult with management regarding executive compensation.

On an annual basis with respect to executive officers, the Committee approves base salary adjustments, long-term equity incentive awards, the annual
cash incentives paid for the achievement of performance metrics in the prior fiscal year and the annual cash incentive performance targets for the upcoming
fiscal year. In addition, the Committee annually reviews a summary of the elements of compensation for each executive officer in order to evaluate, among
other items, how a potential change to an element of our compensation program would affect the respective executive officer's overall compensation. When
a  new  executive  officer  is  hired,  the  Committee  is  involved  in  reviewing  and  approving  base  salary,  annual  incentive  target,  sign-on  incentives,  annual
equity awards, and other aspects of the executive's compensation.

Consultants’ Role

The  Committee  has  historically  utilized  the  services  of  an  executive  compensation  consulting  firm  to  assist  with  the  review  and  evaluation  of
compensation levels and policies on a periodic basis, as well as to provide advice with respect to new or modified compensation programs. In fiscal 2022,
the  Committee  utilized  the  services  of  Pay  Governance  LLC  and  Compensation  Strategies  as  compensation  consultants,  which  was  determined  to  be
independent by the Corporate Governance Committee.

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Management’s Role

To aid in determining compensation for fiscal 2022, management obtained compensation data on peer group executive officer compensation through a
subscription with Equilar, Inc. and published survey data from various third parties. For fiscal 2022, our former CEO, Mr. Nauman, used this data to make
recommendations to the Committee concerning compensation for each executive officer other than himself. Mr. Nauman made no recommendation with
respect to his own compensation. In setting compensation for each executive officer, the Committee takes into consideration these recommendations, along
with Company results during the fiscal year, the level of responsibility and demonstrated leadership capability, third-party market compensation data, and
the results of annual performance reviews which, for our former CEO, included a self-assessment and feedback from his direct reports and each member of
the Board of Directors. The Committee also took into consideration the recommendations of Pay Governance LLC with respect to compensation elements
for the CEO. Mr. Nauman did not attend the portion of any meeting during which the Committee discussed matters related specifically to his compensation.
The  Committee  also  took  into  consideration  the  recommendations  of  Pay  Governance  LLC  when  establishing  the  compensation  package  for  the
appointment of Mr. Shaller to the position of President, Chief Executive Officer and Director of the Company in fiscal 2022.

Elements of Compensation

Our  total  compensation  program  includes  five  elements:  base  salary,  annual  cash  incentives,  long-term  equity  incentives,  employee  benefits,  and

perquisites. We use these elements of compensation to attract, retain, motivate, develop and reward our executives.

Our compensation philosophy is to allocate a significant portion of total compensation to long-term compensation (equity incentive awards) in order to
align the achievement of performance goals for our executives with shareholder interests. For fiscal 2022, equity incentive awards comprised 65% of Mr.
Shaller’s total target compensation in his role as President, Chief Executive Officer and Director of the Company and on average, 37% of the total target
compensation of the other NEOs.

In general, we target each NEO's total of base salary, annual cash incentive, and long-term equity incentive compensation elements to be at or near the
market median (50th percentile) with an opportunity for above market median pay (generally up to the 75th percentile) if performance goals for annual and
long-term  incentives  are  achieved  above  target.  Our  compensation  structure  is  balanced  by  the  payment  of  below  market  median  compensation  to  our
NEOs  when  actual  financial  results  or  individual  performance  do  not  meet  expected  results.  The  following  table  describes  the  purpose  of  each
compensation element and how that element is related to our pay-for-performance approach:

Compensation Element

Base salary

Purpose
  A fixed level of income used to attract
and retain executives by compensating
for 
and
responsibilities of the position.

functions 

primary 

the 

Performance Alignment
Base salary increase depends upon individual performance, job proficiency and
market competitiveness.

Annual cash incentive award

  To  attract,  retain,  motivate  and  reward
executives  for  achieving  or  exceeding
total
annual  performance  goals  at 
Company and division levels.

Financial performance and individual performance of each executive determines
the amount of the respective executive's annual cash incentive award.

Annual long-term equity
incentive awards: time-based
stock options, time-based
RSUs and PRSUs

  To  attract,  retain,  motivate  and  reward
executives  for  the  successful  creation
of long-term shareholder value.

An  assessment  of  executive  leadership,  experience  and  expected  future
contribution, combined with market data, are used to determine the amount of
equity granted to each executive.

Time-based stock options are inherently performance-based in that the value is
dependent upon the increase in the Company's stock price.

Time-based  RSUs  are  intended  to  facilitate  retention  and  to  align  executives
with the creation of long-term shareholder value.

PRSUs are intended to align executives with long-term financial goals and the
creation of long-term shareholder value.

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Benchmarking Total Compensation

The Committee uses peer group data to assess the reasonableness and competitiveness of several elements of compensation, including base salaries,
annual cash incentives, and long-term equity awards of positions similar to those of our NEOs. The following 18 companies were included in the fiscal
2022 total compensation analysis conducted using publicly available data:

Apogee Enterprises, Inc.
Balchem Corporation
Barnes Group Inc.
Enerpac Tool Group Corp.
EnPro Industries, Inc.
ESCO Technologies Inc.

Federal Signal Corp.
GCP Applied Technologies Inc.
Graco Inc.
IDEX Corporation
II-VI Incorporated
Ingevity Corporation

MSA Safety Incorporated
Neenah, Inc.
Nordson Corporation
Schweitzer-Mauduit International, Inc.
TriMas Corporation
Watts Water Technologies, Inc.

Fiscal 2022 Named Executive Officer Compensation

Base Salaries

The table below reflects the base salary for each NEO in effect at the end of each fiscal year.

 (1)

Named Executive Officer
Russell R. Shaller
Aaron J. Pearce
Bentley N. Curran
Pascal Deman
Andrew T. Gorman
J. Michael Nauman
Helena R. Nelligan

 (2)

 (3)

 (4)

July 31, 2022

July 31, 2021

Percentage Change

$

690,000  $
457,000 
326,500 
307,015 
310,500 
865,000 
338,000 

400,151 
415,073 
316,952 
308,541 
300,000 
830,180 
326,290 

72.4 %
10.1 %
3.0 %
(0.5)%
3.5 %
4.2 %
3.6 %

(1) On October 4, 2021, Mr. Shaller received a base salary increase to $425,000 at the time annual raises were made to other NEOs. In connection

with his appointment to CEO, Mr. Shaller received a base salary increase to $690,000.

(2) Mr.  Deman's  compensation  is  denominated  in  Euros.  The  amounts  shown  in  U.S.  dollars  in  the  table  above  were  converted  from  Euros  at  the
average exchange rate for fiscal 2022: 1 EUR = 1.1143 USD and fiscal 2021: 1 EUR = 1.1960 USD. Mr. Deman received a base salary increase of
6.8% in fiscal 2022. The remainder of the difference between fiscal 2022 and 2021 base salaries relates to exchange rate fluctuations.

(3) Mr. Nauman retired as President, Chief Executive Officer and Director of the Company, effective April 1, 2022.
(4) Ms. Nelligan retired as Senior Vice President, Human Resources of the Company, effective April 8, 2022.

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Annual Cash Incentive Awards

All  executives  participate  in  an  annual  cash  incentive  plan.  The  Company  is  organized  and  managed  on  a  global  basis  within three divisions, IDS,
WPS, and PDC. Annual cash inventive award payouts to NEOs who oversee a specific division are based on the performance of that division. Payouts to
the other NEOs are based on total company performance.

Management and the Committee annually evaluate the performance metrics of the cash incentive award program, and concluded that the elements of
the fiscal 2022 plan represent critical elements of the Company’s performance that when combined, are designed to result in sustainable long-term sales
and profit growth. Set forth below is a description of the fiscal 2022 financial performance metrics for the annual cash incentive plan:

Performance Metric

Total sales

Definition
Total  sales  is  measured  as  total  net  sales  calculated  in  accordance  with  U.S.
GAAP, excluding the impact of foreign currency translation and any current year
acquisitions or divestitures.

Weighting
35%

Total income before
income taxes

Division sales

Division operating
income

Total  income  before  income  taxes  is  defined  as  total  net  sales  minus  total
expenses  before  deducting  income  tax  expense  calculated  in  accordance  with
U.S.  GAAP,  excluding  the  impact  of  foreign  currency  translation.  Total  income
before  income  taxes  excludes  the  impact  of  any  current  year  acquisitions  or
divestitures.

Division  sales  is  measured  as  division  net  sales  calculated  in  accordance  with
U.S. GAAP, excluding the impact of foreign currency translation and any current
year acquisitions or divestitures.

Division  operating  income  is  measured  as  division  net  sales  less  cost  of  goods
sold,  selling  expenses,  research  and  development  expenses,  and  administrative
expenses  calculated  in  accordance  with  U.S.  GAAP,  excluding  the  impact  of
foreign currency translation and any current year acquisitions or divestitures.

65%

35%

65%

NEO
Messrs. Shaller 
, Pearce,
Curran, Gorman, Nauman
and Ms. Nelligan 

(1)

(2)

(1)

Messrs. Shaller 
, Pearce,
Curran, Gorman, Nauman
and Ms. Nelligan 

(2)

Messrs. Shaller 

(1)

 and

Deman

Messrs. Shaller 

(1)

 and

Deman

(1) Mr. Shaller was appointed President, Chief Executive Officer and Director of the Company, effective April 1, 2022. Before April 1, 2022, Mr.
Shaller served as Senior Vice President, President - Identification Solutions. As a result, during the period from August 1, 2021 to March 31, 2022,
Mr. Shaller's annual incentive compensation was based upon the financial performance of the IDS, and during the period from April 1, 2022 to
July 31, 2022, Mr. Shaller's incentive compensation was based upon the financial performance of the total company.

(2) For fiscal 2022, no bonus was funded to Ms. Nelligan as a result of her retirement, effective April 8, 2022.

The funding level of the fiscal 2022 annual cash incentive plan was determined based on the level of achievement of the annual sales and profit metrics
described above compared to stated thresholds that were established at the beginning of the fiscal year. These thresholds are set forth in the tables below for
each NEO. The annual cash incentive plan also includes a minimum profit threshold that must be exceeded in order for any cash incentive amount to be
funded, regardless of the achievement of revenue. In addition, plan participants must be employed on the payment date to receive the payout of their annual
incentive award.

Individual contribution is determined by assessing the level of achievement of each NEO’s individual annual goals combined with his or her ability to
deliver  on  the  competencies  needed  to  achieve  those  goals.  The  competencies  include  items  such  as  optimizing  work  processes  through  continuous
improvement  initiatives,  building  strong  customer  relationships  and  providing  excellent  customer  service,  creating  innovative  new  product  solutions,
valuing different perspectives and developing our people. Individual annual goals and competencies are included in each NEO’s performance assessment to
ensure they are focused on initiatives within their area of responsibility that will increase both sales and profitability and drive long-term shareholder value.

While  our  objective  is  to  set  goals  that  are  quantitative  and  measurable,  certain  elements  of  the  performance  assessment  may  be  subjective.
Assessments and rating recommendations for all executive officers, except the CEO, are delivered to the Committee by the CEO in July. The CEO provides
the  Committee  with  a  self-assessment  of  his  own  performance  without  a  rating  recommendation  and  the  Committee  conducts  an  annual  review  and
evaluation process to determine the CEO's performance rating.

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The Company's rating system consists of five performance levels, each with a predetermined multiplier that is applied to the available annual cash
incentive that is earned and payable based upon the NEO's contribution to the fiscal year objectives and their individual annual goals: Unsatisfactory - 0%;
Needs  Improvement  -  50%;  Fully  Meets  Objectives  -  100%;  Exceeds  Objectives  -  125%;  and  Outstanding  -  150%.  The  annual  cash  incentive  target  is
calculated as a percentage of the NEO’s eligible compensation, which is defined as base salary paid during the fiscal year. The achievement of the financial
performance metrics defined in the table above is applied to this target for each NEO, and their individual performance rating is then applied, resulting in
the annual cash incentive award. The following sections detail this calculation for each NEO.

Mr. Shaller (while employed as Senior Vice President and President - IDS)

Because  Mr.  Shaller  was  promoted  to  CEO  during  the  middle  of  the  year,  his  cash  incentive  was  bifurcated  so  that  a  portion  was  based  on  IDS
performance (to reflect his time as Senior Vice President and President - IDS) and the other portion was based on full company performance (to reflect his
time spent as CEO). This section explains the calculation of the portion of the cash incentive payable to Mr. Shaller for fiscal 2022 related to his position as
Senior Vice President and President - IDS during the period of August 1, 2021 to March 31, 2022 relating to achievement of IDS division sales and IDS
division operating income. The portion of the cash incentive he earned while serving as CEO is described in the next section.

For  fiscal  2022,  a  cash  incentive  was  funded  for  the  achievement  of  the  IDS  division  sales  and  IDS  division  operating  income  based  upon  the
achievement of the financial targets established at the beginning of the fiscal year. The multiplier for individual performance in Mr. Shaller's role as Senior
Vice President and President - IDS was applied to the achievement of the two components to arrive at the final cash incentive award achieved.

The threshold, target, maximum and actual payout amounts for the portion of the year that Mr. Shaller served as Senior Vice President and President -

IDS were as follows:

Performance Measure (weighting)
IDS Division Sales (35%)(millions)
IDS Division Operating Income (65%)
(millions)
Individual Performance Multiplier

Threshold

Target

$697.5

$738.9

Maximum
$767.3 or more

$177.8
0 %

$193.5
100 %

$206.4 or more
150 %

Fiscal 2022 Actual Results

Achievement ($)

$785.6

$191.4

Achievement (%)
200 %

87 %
150 %

Fiscal 2022 Annual Cash Incentive Award:
 (1)

R.R. Shaller

Threshold

Target

Maximum 
(% of Base Salary)

Actual Payout
(% of Target)

0 %

65 %

195 %

189 %

Actual Payout
(% of Base Salary)
123 %

Actual Payout
($)
$353,584

(1) The calculation was based upon salary paid from August 1, 2021 to March 31, 2022.

Mr. Shaller's individual performance multiplier was the result of his contribution to several fiscal year objectives and individual annual goals in his role

as Senior Vice President and President - IDS as follows:

•

•

IDS  organic  sales  growth  -  Objective  focused  on  accelerating  organic  sales  growth  in  the  IDS  segment.  Organic  sales  within  the  IDS  segment
increased by 3.7% in fiscal 2021 and organic sales growth accelerated to 12.8% in fiscal 2022.
IDS operating income - Objective focused on improving operating income in the IDS segment while making the investments for sustainable long-
term  organic  sales  growth.  Operating  income  within  the  IDS  segment  improved  from  $169.2  million  in  fiscal  2021  to  $197.1  million  in  fiscal
2022.

After  a  review  of  Mr.  Shaller's  performance,  the  Committee  determined  that  Mr.  Shaller's  resulting  performance  level  was  150%  for  his  individual

performance multiplier as Senior Vice President and President - IDS.

Messrs. Shaller (while employed as CEO), Pearce, Curran, Gorman and Nauman

The cash incentive payable to Mr. Shaller for the period that he served as CEO during fiscal 2022 and to Messrs. Pearce, Curran, Gorman and Nauman
for all of fiscal 2022 was based on total sales and income before income taxes. For fiscal 2022, an annual cash incentive was funded for the achievement of
total  sales  and  income  before  income  taxes.  The  multiplier  for  individual  performance  was  applied  to  the  two  components  to  arrive  at  the  final  cash
incentive award achieved.

The threshold, target, maximum and actual cash incentive award earned for Messrs. Shaller, Pearce, Curran, Gorman and Nauman were as follows:

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Performance Measure (weighting)
Sales (35%)(millions)
Income Before Income Taxes (65%)
(millions)
Individual Performance Multiplier
Fiscal 2022 Annual Cash Incentive
Award:

 (1)

R.R. Shaller
A.J. Pearce
B.N. Curran
A.T. Gorman
J.M. Nauman

 (2)

Threshold

$1,216.8

Target
$1,295.0

Maximum

$1,342.0 or more

Fiscal 2022 Actual Results

Achievement ($)
$1,333.1

Achievement (%)
181 %

$176.2
0 %

$195.5
100 %

$210.0 or more
150 %

Threshold

Target

Maximum 
(% of Base Salary)

Actual Payout
(% of Target)

0 %
0 %
0 %
0 %
0 %

100 %
70 %
60 %
50 %
100 %

300 %
210 %
180 %
150 %
300 %

179 %
179 %
143 %
143 %
143 %

$198.8

Actual Payout
(% of Base Salary)
179 %
125 %
86 %
72 %
143 %

123 %
Varies

Actual Payout
($)
$384,244
$561,733
$278,562
$220,564
$846,775

(1) As  noted  above,  Mr.  Shaller  was  appointed  President,  Chief  Executive  Officer  and  Director  of  the  Company,  effective  April  1,  2022.  This

calculation is based upon salary paid to Mr. Shaller from April 1, 2022 to July 31, 2022.

(2) Mr. Nauman retired as President, Chief Executive Officer and Director of the Company, effective April 1, 2022. As provided in Mr. Nauman's
retirement agreement, he will receive an annual cash incentive award equivalent to his base salary paid from August 1, 2021 through April 1, 2022
multiplied by the actual percentage achievement of the Company's annual cash incentive award performance goals for fiscal year 2022.

Mr. Shaller's individual performance multiplier for his role as CEO was the result of his contribution to several fiscal year objectives and individual

annual goals as follows:

•

•

Total  organic  sales  growth  -  Objective  focused  on  accelerating  the  Company’s  organic  sales  growth.  The  Company’s  organic  sales  growth  rate
accelerated from 1.6% in fiscal 2021 to 9.4% in fiscal 2022.
Total income before income taxes - Objective focused on improving income before income taxes while making the investments for sustainable
long-term organic sales growth. Income before income taxes improved from $171.0 million in fiscal 2021 to $192.0 million in fiscal 2022, while
investments in R&D increased from $44.6 million in fiscal 2021 to $58.5 million in fiscal 2022.

After  a  review  of  Mr.  Shaller's  performance,  the  Committee  determined  that  Mr.  Shaller's  resulting  performance  level  was  125%  for  his  individual

performance multiplier as CEO during the period April 1, 2022 to July 31, 2022.

Mr. Pearce's individual performance multiplier was the result of his contribution to several fiscal year objectives and individual annual goals as

follows:

• Acquisition integrations - Objective focused on successfully leading the finance integration of the three acquisitions which were completed during

•

•

the fourth quarter of fiscal 2021 and achieving planned synergies in the general and administrative cost structures.
Selling,  general  and  administrative  expenses  -  Objective  focused  on  reducing  selling,  general  and  administrative  expenses  throughout  the
Company,  with  a  specific  focus  on  reducing  general  and  administrative  expenses  in  a  sustainable  manner  while  continuing  to  invest  in  sales-
generating resources. As a percentage of net sales, SG&A expenses declined from 30.6% in fiscal 2021 to 29.2% in fiscal 2022.
Income before income taxes - Objective focused on improving income before income taxes while making the investments for sustainable long-
term  organic  sales  growth.  Income  before  income  taxes  improved  from  $171.0  million  in  fiscal  2021  to  $192.0  million  in  fiscal  2022,  while
investments in R&D increased from $44.6 million in fiscal 2021 to $58.5 million in fiscal 2022.

After  a  review  of  Mr.  Pearce's  performance,  the  Committee  determined  that  Mr.  Pearce's  resulting  performance  level  was  125%  for  his  individual

performance multiplier.

Mr.  Curran's  individual  performance  multiplier  was  the  result  of  his  contribution  to  several  fiscal  year  objectives  and  individual  annual  goals  as

follows:

•

Business  intelligence  -  Objective  focused  on  continuing  to  improve  Brady's  business  intelligence  capabilities  to  enable  enhanced  data-driven
decision making across the Company.

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•

Cybersecurity - Objective focused on continued advancement of the Company's cybersecurity defense capabilities to reduce risk and protect the
Company's critical assets.

• Digital enhancement - Objective focused on improving the Company's digital presence and the use of data-driven marketing automation tools to

expand and enhance our sales capabilities across both our Identification Solutions and Workplace Safety business segments.

• Acquisition integration - Objective focused on successfully executing the IT integration of the three acquisitions which were completed during the

fourth quarter of fiscal 2021.

After  a  review  of  Mr.  Curran's  performance,  the  Committee  determined  that  Mr.  Curran's  resulting  performance  level  was  100%  for  his  individual

performance multiplier.

Mr.  Gorman's  individual  performance  multiplier  was  the  result  of  his  contribution  to  several  fiscal  year  objectives  and  individual  annual  goals  as

follows:

•

•

•

Compliance - Objective focused on ensuring continued compliance with domestic and international laws and regulations, as well as maintaining
internal  compliance  programs  and  successfully  implementing  compliance  programs  at  the  three  acquisitions  which  were  completed  during  the
fourth quarter of fiscal 2021.
Environmental,  Social,  and  Governance  ("ESG")  -  Objective  focused  on  successfully  leading  and  executing  numerous  Company-wide  projects
targeting reductions in energy usage as well as reducing Brady's greenhouse gas emissions.
Legal structure simplification - Objective focused on simplifying the Company's legal entity structure following the three acquisitions which were
completed during the fourth quarter of fiscal 2021.

After a review of Mr. Gorman's performance, the Committee determined that Mr. Gorman's resulting performance level was 100% for his individual

performance multiplier.

Mr. Deman

The cash incentive payable to Mr. Deman for fiscal 2022 was based on achievement of WPS division organic sales and WPS division operating
income. For fiscal 2022, a cash incentive was funded for the achievement of the WPS division organic sales and WPS division operating income based
upon the achievement of the financial targets established at the beginning of the fiscal year. The multiplier for individual performance was applied to the
achievement of the two components to arrive at the final cash incentive award achieved.

The threshold, target, maximum and actual payout amounts for Mr. Deman were as follows:

Performance Measure (weighting)
WPS Division Sales (35%)(millions)
WPS Division Operating Income (65%)
(millions)
Individual Performance Multiplier

Threshold

Target

$303.3

$315.5

Maximum
$323.1 or more

$32.0
0 %

$34.5
100 %

$36.2 or more
150 %

Fiscal 2022 Actual Results

Achievement ($)

$303.2

$34.7

Achievement (%)
— %

116 %
50 %

Fiscal 2022 Annual Cash Incentive Award:

Threshold

Target

Maximum 
(% of Base Salary)

Actual Payout
(% of Target)

P. Deman

 (1)

0 %

50 %

150 %

38 %

Actual Payout
(% of Base Salary)
19 %

Actual Payout
($)

$57,087

(1) Mr.  Deman's  compensation  is  denominated  in  Euros.  The  amounts  shown  in  U.S.  dollars  in  the  table  above  were  converted  from  Euros  at  the

average exchange rate for fiscal 2022: 1 EUR = 1.1143 USD.

Mr.  Deman's  individual  performance  multiplier  was  the  result  of  his  contribution  to  several  fiscal  year  objectives  and  individual  annual  goals  as

follows:

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• WPS sales growth - Objective focused on accelerating sales growth in the WPS segment. Organic sales within the WPS segment decreased by
3.8% in fiscal 2021 and were flat in fiscal 2022, resulting in both years missing the minimum threshold for a payout of the sales component of the
annual cash incentive plan.

• WPS operating income - Objective focused on improving operating income in the WPS segment while making the investments for sustainable
long-term organic sales growth. Operating income within the WPS segment improved slightly from $22.8 million in fiscal 2021 to $23.2 million
in fiscal 2022.

After  a  review  of  Mr.  Deman's  performance,  the  Committee  determined  that  Mr.  Deman's  resulting  performance  level  was  50%  for  his  individual

performance multiplier.

The Committee regularly evaluates the impact of unusual events on a case-by-case basis along with compensation policies and practices in light of
ongoing  developments  and  best  practices  in  the  area  of  incentive  compensation.  For  fiscal  2022,  an  adjustment  was  made  to  WPS  Division  Operating
Income to exclude the financial impact of certain non-recurring charges incurred primarily to streamline the cost structure of the business, which impacted
the annual cash incentive for Mr. Deman. No other adjustments were made to the financial results for unusual and unforeseen events that would have an
impact on the Company's annual cash incentive for its NEOs.

Long-Term Equity Incentive Awards

For fiscal 2022, the Committee reviewed historical award sizes and median levels of equity awarded to similar positions at our peer companies and
other  relevant  market  data.  The  Committee  then  approved  the  fiscal  2022  awards  consisting  of  a  combination  of  stock  options,  RSUs  and  PRSUs.  The
Committee uses its discretion in combination with peer group data, analysis of actual pay and performance, and advice from its independent compensation
consultant to determine the size and type of equity awards granted to the CEO. For all other executives, the Committee also considers the input from the
CEO when determining the size and type of annual equity awards.

Time-Based Stock Options: Stock options generally vest one-third annually for three years and have a ten-year term. The Committee has the ability to
vary both the term and vesting schedule for new stock option grants in accordance with the terms of the plan. All stock options are granted to the NEOs
during the first quarter of each fiscal year following the Committee's approval, with an exercise price equal to the average of the high and low stock price
on the grant date. No dividends are paid or accrued prior to the exercise of options.

Time-Based RSUs: RSUs generally vest one-third annually for three years. The Committee has the ability to vary the vesting schedule for new RSU grants
in accordance with the terms of the plan. All RSUs are granted following the Committee's approval, with a fair value equal to the average of the high and
low stock price on the grant date.

PRSUs: PRSUs  granted  in  fiscal  2022  include  two  vesting  criteria:  50%  of  the  shares  vest  determined  by  the  Company's  TSR  relative  to  the  S&P  600
SmallCap  Industrials  Index  over  a  three-year  performance  period,  and  50%  of  the  shares  vest  determined  by  revenue  performance  over  four  separate
performance periods as discussed in the Executive Summary. For the TSR metric, if relative TSR is at or below the 25th percentile of the peer group for the
performance period then no payout will be earned. Additionally, if absolute TSR is negative for the performance period, the payout will be capped at 100%.
For  the  revenue  performance  measure,  there  are  four  separate  equally-weighted  performance  periods.  If  threshold  performance  is  not  achieved  for  a
particular performance period, then no award will vest relative to that performance period. PRSUs have a fair value determined by a third-party valuation
involving  a  Monte  Carlo  simulation.  PRSUs  will  vest  between  0%  and  200%  of  target  depending  on  the  relative  three-year  TSR  performance  and  the
achievement of the revenue growth goals over the respective performance periods.

No dividends are paid or accrued on the RSUs or PRSUs prior to the issuance of shares.

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The following is a summary of long-term equity incentive awards granted to the Company's NEOs during fiscal 2022:

$

 (1)

Named Officers
R.R. Shaller
A.J. Pearce
B.N. Curran
P. Deman
A.T. Gorman
J.M. Nauman
H.R. Nelligan

Total Grant Date
Fair Value

Stock Options Grant Date
Fair Value

PRSUs (at target)
Grant Date Fair Value

RSUs
Grant Date Fair Value

2,608,892  $
1,047,398 
209,594 
130,999 
264,544 
3,319,962 
314,278 

1,000,505  $
300,010 
60,002 
37,507 
75,752 
951,028 
90,003 

357,808  $
447,353 
89,545 
55,950 
113,012 
1,417,895 
134,255 

1,250,579 
300,035 
60,047 
37,542 
75,780 
951,039 
90,020 

(1) Upon his appointment as President, Chief Executive Officer and Director on April 1, 2022, Mr. Shaller was awarded $760,500 of stock options
and $760,500 of RSUs. In addition, Mr. Shaller was awarded a $250,000 one-time RSU award. The units vest in equal annual increments on the
first, second and third anniversaries of the grant date with vesting accelerated in the event of death, disability, or termination following a change of
control.

PRSUs Earned for the Fiscal 2020 - 2022 Performance Period

The table below outlines the performance metrics, performance levels and actual performance achievement for the fiscal 2020 - 2022 PRSU cycle:

Performance Metric
Relative TSR Percentile

Other Elements of Compensation

Threshold (25%)
25th

Target (100%)

Maximum
(200%)

Actual
Performance

% Payout
Achieved

50th

75th

36th

58.6 %

Health and Welfare Benefits: We provide subsidized health and welfare benefits which include medical, dental, life and disability insurance and paid time
off. Executive officers are entitled to participate in our health and welfare plans on generally the same terms and conditions as other employees, subject to
limitations under applicable law. In addition, the Company maintains a supplemental disability policy for its U.S. executives. The supplemental disability
policy  provides  for  an  additional  15%  of  compensation,  up  to  a  maximum  additional  benefit  of  $5,000  per  month.  Brady  pays  the  premiums  for  these
benefits; therefore, these benefits represent taxable benefits to the executive.

Retirement Benefits: Brady employees (including NEOs) in the United States and certain expatriate employees working for its international subsidiaries
are eligible to participate in the Brady Corporation Matched 401(k) Plan (the “Matched 401(k) Plan”). NEOs in the United States and employees at certain
United States locations are also eligible to participate in the Brady Corporation Funded Retirement Plan (“Funded Retirement Plan”). In addition, certain
Brady  international  employees  are  eligible  to  participate  in  Company  sponsored  statutory  and  supplementary  defined  benefit  pension  plans  that  are
primarily  unfunded  and  provide  an  income  benefit  upon  termination  or  retirement.  Mr.  Deman  is  the  only  NEO  who  participates  in  a  defined  benefit
pension plan.

The  Funded  Retirement  Plan  is  a  defined  contribution  plan  through  which  the  Company  contributes  4%  of  the  annual  wages  of  each  eligible
participant. In addition, participants may elect to defer up to 5% of their annual wages into the Matched 401(k) Plan, which is matched up to an additional
4% contribution from the Company. Participants may elect to contribute an additional 45% of their eligible earnings to their Matched 401(k) Plan account
without an additional matching contribution from the Company, which is subject to specified maximum limits allowed by the Internal Revenue Service
("IRS"). The assets of the Matched 401(k) Plan and Funded Retirement Plan credited to each participant are invested by the trustee of the Plans as directed
by  each  plan  participant  in  a  variety  of  investment  funds  as  permitted  by  the  Plans.  Participants  in  the  Matched  401(k)  Plan  become  fully  vested  in
employer contributions over a two-year period of continuous service. Employer contributions to the Funded Retirement Plan become fully vested over a
six-year period of continuous service.

Benefits  are  generally  payable  upon  the  death,  disability,  or  retirement  of  the  participant,  or  upon  termination  of  employment  before  retirement,
although  benefits  may  be  withdrawn  from  the  Matched  401(k)  Plan  and  paid  to  the  participant  in  certain  circumstances.  Under  certain  specified
circumstances, the Matched 401(k) Plan allows a participant to withdraw loans on their account.

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Deferred Compensation Arrangements: The Company has two deferred compensation plans, the Executive Deferred Compensation Plan and the Director
Deferred Compensation Plan, that allow for compensation to be deferred into either the Company’s Class A Nonvoting Common Stock or other investment
funds. Both the Director Deferred Compensation and the Executive Deferred Compensation Plans disallow transfers from other investment funds into the
Company’s Class A Nonvoting Stock, and both disallow transfers from the Company’s Class A Nonvoting Stock into other investment funds. The assets in
both deferred compensation plans are held in a Rabbi Trust and are invested by the trustee as directed by the participant. Executives and directors may elect
whether to receive their account balance following termination of employment in a single lump sum payment or by means of distribution under an annual
installment method. Distributions of the Company’s Class A Nonvoting Common Stock are made in-kind; distributions of mutual funds are made in cash.

Executives  are  eligible  to  participate  in  the  Brady  Restoration  Plan,  which  is  a  non-qualified  deferred  compensation  plan  that  allows  an  equivalent
benefit to the Matched 401(k) Plan and the Funded Retirement Plan for executives' income exceeding the IRS limits of participation in a qualified 401(k)
plan.

Perquisites: Brady generally provides executives with the following perquisites:

•
•
•
•
•

Financial planning and tax preparation;
Company car or car allowance;
Physical examination;
Long-term care insurance; and
Personal liability insurance.

Stock Ownership Requirements

In order to encourage our executive officers and directors to acquire and retain ownership of a significant number of shares of the Company's stock,

stock ownership requirements have been established.

The Board of Directors has established the following stock ownership requirements for our NEOs:

R.R. Shaller
A.J. Pearce
B.N. Curran
P. Deman
A.T. Gorman
J.M. Nauman
H.R. Nelligan

5 times base salary
3 times base salary
2 times base salary
2 times base salary
2 times base salary
5 times base salary
2 times base salary

Our NEOs are expected to meet their ownership requirement within five years of becoming an executive officer and may not sell shares, other than to
cover tax withholding requirements associated with the vesting or exercise of an equity award, until such time as they meet the requirements. All NEOs
were  in  compliance  with  their  respective  ownership  requirements  as  of  July  31,  2022.  If  an  executive  does  not  meet  his  or  her  ownership  requirement
within five years, the Committee may direct that the executive's after-tax payout on any incentive plans will be in Class A Nonvoting Common Stock in
order to satisfy the executive’s ownership requirement.

Actual stock ownership of each NEO is reviewed on an annual basis to ensure the guidelines are met. The following equity balances are included for
purposes of determining whether an executive meets his or her ownership requirements: the fair market values of Company stock owned, Company stock
held in the Executive Deferred Compensation Plan, RSUs, and the value of vested and “in the money” stock options. The fair market value of PRSUs are
excluded from the determination of executive ownership levels.

Insider Trading and Anti-Hedging Policy

The  Company's  Insider  Trading  Policy  prohibits  hedging  and  other  monetization  transactions  in  Company  securities  by  officers,  directors  and
employees. The prohibition of hedging transactions includes financial instruments such as prepaid variable forwards, equity swaps, collars and exchange
funds. The Insider Trading Policy also prohibits the pledging of Company stock as collateral for loans or holding Company securities in a margin account
by officers, directors or employees.

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Employment and Change of Control Agreements

Employment Agreements and Offer Letters

In connection with his appointment as Chief Executive Officer, the Company entered into an employment offer letter dated March 11, 2022 with Mr.
Shaller (the “Offer Letter”). The Offer Letter provided that Mr. Shaller would receive an annual base salary of $690,000, subject to periodic review and
adjustment.  The  Offer  Letter  also  provided  that  he  will  participate  in  the  Company’s  annual  cash  incentive  plan  in  fiscal  2022,  with  a  targeted  annual
incentive opportunity of 100% of base salary and a maximum annual incentive opportunity of 300% of his base salary effective April 1, 2022. The Offer
Letter further provided that Mr. Shaller would receive awards on April 1, 2022 under the Company’s 2017 Omnibus Incentive Stock Plan with a grant date
value of $760,500 of time-based stock options and a grant date value of $760,500 of RSUs. In addition, the Offer Letter provided that Mr. Shaller would
receive  awards  with  a  grant  date  value  of  $1,014,000  of  PRSUs  in  August  2022,  subject  to  the  discretion  of  the  Management  Development  and
Compensation Committee. Under the terms of the Offer Letter, Mr. Shaller will be required to hold, directly or indirectly, shares of Brady common stock
equal  to  five  times  his  base  salary  within  five  years  of  his  appointment.  Also  pursuant  to  the  terms  of  the  Offer  Letter,  the  Company  entered  into  a
Restricted Stock Unit Agreement with Mr. Shaller (the “RSU Agreement”) under which Mr. Shaller received a one-time RSU award valued at $250,000
with a grant date of April 1, 2022. The restricted stock units will vest upon the first, second and third anniversaries of the grant date.

The Offer Letter provides that Mr. Shaller will be able to participate in all employee benefit plans and programs generally available to the Company’s
executive officers, including perquisites covering a car allowance, financial planning and executive physical program. The Offer Letter also contains 24-
month non-competition and non-solicitation provisions, as well as standard confidentiality, waiver and non-disparagement provisions.

The  Company  also  previously  entered  into  an  employment  agreement  with  Mr.  Deman.  Mr.  Deman's  employment  agreement,  including  the
amendment  thereto,  does  not  contain  any  provisions  related  to  specified  payments  upon  termination  of  employment.  The  employment  agreement  does
contain  12-month  non-competition  and  non-solicitation  provisions  (which  could  entitle  Mr.  Deman  to  payment,  as  described  below),  and  standard
confidentiality, waiver and non-disparagement provisions.

Change of Control Agreements

Effective April 1, 2022, the Company also entered into a Change of Control Agreement with Mr. Shaller (the “Change of Control Agreement”). Under
the terms of the Change of Control Agreement, in the event of a qualifying termination within 24 months following a change of control (as such events are
defined in the Change of Control Agreement), Mr. Shaller will receive two times his annual base salary and two times his target bonus amount in effect
immediately prior to the date that the change of control occurs.

The Board of Directors approved change of control agreements for all of the NEOs of the Company. The agreements applicable to the NEOs provide a
payment of an amount commensurate to a multiple of their salary and annual cash incentive payment, as specified in their respective agreement, prior to the
date the change of control occurs in the event of termination or resignation for good cause upon a change of control. All of the NEO's agreements provide
for up to $25,000 of attorney fees to enforce the executive's rights under the agreement. Payments under the agreement will be made over two years.

Under the terms of the 2012 and 2017 Omnibus Incentive Stock Plans, in the event of (a) the merger or consolidation of the Company with or into
another corporation or corporations in which the Company is not the surviving corporation, (b) the adoption of any plan for the dissolution of the Company,
or (c) the sale or exchange of all or substantially all the assets of the Company for cash or for shares of stock or other securities of another corporation, all
then-unexercised stock options become fully exercisable and all restrictions placed on restricted stock, and performance-based and time-based restricted
stock units will lapse. If any stock option is canceled subsequent to the events described above, the Company or the corporation assuming the obligations of
the  Company,  shall  pay  an  amount  of  cash  or  stock  equal  to  the  in-the-money  value  of  the  canceled  stock  options.  The  awards  granted  under  the  2017
Omnibus Incentive Plan provide for either accelerated or continuation of vesting of stock options and RSUs upon termination due to retirement, for which
the eligibility criteria is 60 years of age and 5 years of service.

Non-Compete/Non-Solicitation/Confidentiality

Equity awards under the Company's 2012 Omnibus Incentive Stock and 2017 Omnibus Incentive Plans contain non-competition, non-solicitation and
confidential  information  covenants  applicable  to  the  award  recipients.  The  confidential  information  covenant  prohibits  the  use,  disclosure,  copying  or
duplication  of  the  Company's  confidential  information  other  than  in  the  course  of  authorized  activities  conducted  in  the  course  of  the  recipient's
employment  with  the  Company.  The  other  covenants  prohibit  the  NEOs  for  12  months  after  termination  of  employment  with  the  Company,  from  (i)
performing duties for or as a competitor of the Company which are the same or similar to those performed by the recipient in the 24 months prior to

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termination of employment with the Company, (ii) soliciting customers for the sale of competitive products, (iii) soliciting employees to join a competitor
or otherwise terminate their relationship with the Company, or (iv) interfering in the Company's relationships with its vendors and suppliers.

The amendment to the employment agreement entered into with Mr. Deman on January 7, 2020, contains a 12-month non-compete clause. Under the
clause, Mr. Deman agrees not to directly or indirectly carry out any activity that would compete with that of the Company and, in particular, any activity
related to manufacturing or marketing of solutions that identify and protect people, products and places for a period of 12 months following termination of
his employment agreement. In the event that the non-compete clause is enforced, Mr. Deman would receive monthly compensation during the non-compete
period equal to 30% of the monthly gross average base salary paid to him during the last 12 months prior to the termination of his employment agreement.
The Company reserves the right to waive the non-compete clause under the agreement, at which point no non-compete compensation would be owed to Mr.
Deman.

Tax Considerations

Section 162(m) of the Internal Revenue Code generally disallows a federal income tax deduction to publicly traded companies for compensation in
excess of $1 million per year paid to certain current and former executive officers. Historically, the $1 million deduction limit generally has not applied to
compensation  that  satisfies  IRS  requirements  for  qualified  performance-based  compensation.  Effective  for  tax  years  beginning  after  July  31,  2018,  the
exemption for qualified performance-based compensation from the deduction limitation of Code Section 162(m) has been repealed, unless transition relief
for certain compensation arrangements in place as of November 2, 2017 is available.

The Committee's intent is to preserve the deductibility of executive compensation to the extent reasonably practicable and to the extent consistent with
its other compensation objectives. However, the Committee believes Section 162(m) is only one of several relevant considerations in establishing executive
compensation and believes Section 162(m) implications should not compromise its ability to design and maintain executive compensation arrangements
intended to, among other things, attract, motivate and help retain a highly qualified and successful management team to lead the Company. As a result, the
Committee  retains  the  flexibility  to  provide  compensation  it  determines  to  be  in  the  best  interests  of  the  Company  and  its  shareholders  even  if  that
compensation  ultimately  is  not  tax  deductible.  Moreover,  even  if  we  have  in  the  past  intended  to  grant  qualifying  performance-based  compensation  for
purposes of Section 162(m), we cannot guarantee that such compensation will so qualify or ultimately will be deductible by us.

Accounting Considerations

When reviewing preliminary recommendations and in connection with approving the terms of a given incentive plan, management and the Committee
review  and  consider  the  accounting  implications  of  a  compensation  arrangement,  including  the  estimated  expense  and  other  accounting  and  disclosure
requirements.  With  consideration  of  the  accounting  treatment  associated  with  an  incentive  plan  design,  management  and  the  Committee  may  alter  or
modify the incentive award if the award and the related accounting consequences were to adversely affect our financial performance.

Management Development and Compensation Committee Interlocks and Insider Participation

During  fiscal  2022,  the  Committee  was  composed  of  Mses.  Gioia,  Williams  and  Messrs.  Bem,  Harris  and  Richardson.  There  are  no  relationships
among  the  Company's  executive  officers,  members  of  the  Committee  or  entities  whose  executives  serve  on  the  Board  that  require  disclosure  under
applicable SEC regulations.

Management Development and Compensation Committee Report

The Committee has reviewed and discussed the Compensation Discussion and Analysis with management; based on the review and discussions, the
Committee recommended to the Board of Directors that the Compensation Discussion and Analysis be included in the Company's Annual Report on Form
10-K.

Nancy Gioia, Chair

David Bem
Frank Harris
Bradley Richardson
Michelle Williams

Compensation Policies and Practices

The Company believes that its compensation policies, practices, and procedures for executive officers and all other

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employees are designed to avoid incentives that create unnecessary or excessive risks that are reasonably likely to have a material adverse effect on the
Company. The Company's compensation programs are weighted towards offering long-term incentives that reward sustainable performance; do not offer
significant  short-term  incentives  that  might  drive  high-risk  investments  at  the  expense  of  long-term  Company  value;  and  are  set  at  reasonable  and
sustainable levels, as determined by a review of the Company's economic position, as well as the compensation offered by comparable companies. Under
the oversight of its Audit and Management Development and Compensation Committees, the Company reviewed its compensation policies, practices and
procedures for all employees, including executive officers, to evaluate and ensure that they did not foster risk-taking beyond that deemed acceptable within
the Company's business model.

Summary Compensation Table

The  following  table  sets  forth  compensation  awarded  to,  earned  by,  or  paid  to  the  NEOs,  who  served  as  executive  officers  during  the  year  ended
July 31, 2022, for services rendered as an executive officer to the Company and its subsidiaries during the years ended July 31, 2022, July 31, 2021 and
July 31, 2020.

Name and Principal Position

Fiscal
Year

Salary
($)

Bonus ($)

Stock Awards
($)(1)

Option
Awards
($)(2)

Non-Equity
Incentive Plan
Compensation
($)(3)

All Other
Compensation
($)(4)

Total
($)

R.R. Shaller, President, CEO &
Director

 (5)

A.J. Pearce, CFO & Treasurer

B.N. Curran, VP, Digital
Business and Chief Information
Officer

P. Deman, Vice President and
General Manager, Workplace
Safety

 (6)

A.T. Gorman, General Counsel
 (7)
and Secretary

J.M. Nauman, Former
President, CEO & Director

H.R. Nelligan, Former Senior
VP, Human Resources

2022

2021

2020

2022

2021

2020

2022

2021

2020

2022

2021

2020

2022

2021

2020

2022

2021

2020

2022

2021

2020

$

502,779  $

—  $

1,608,387  $

1,000,505  $

737,828  $

119,055  $

3,968,554 

400,151 

407,380 

— 

— 

518,416 

1,030,278 

225,005 

216,676 

658,356 

— 

63,909 

88,036 

1,865,837 

1,742,370 

$

448,937  $

—  $

747,388  $

300,010  $

561,733  $

106,724  $

2,164,792 

415,073 

423,871 

— 

— 

691,201 

717,883 

300,003 

293,342 

571,374 

— 

59,277 

85,399 

2,036,928 

1,520,495 

$

324,664  $

—  $

149,592  $

60,002  $

278,562  $

93,838  $

316,952 

325,592 

— 

— 

153,632 

163,223 

66,669 

66,670 

322,194 

— 

69,294 

89,474 

$

300,456  $

—  $

93,492  $

37,507  $

57,087  $

73,161  $

314,461 

271,153 

— 

— 

96,030 

107,586 

41,673 

32,501 

99,927 

176,366 

75,595 

66,510 

$

308,481  $

—  $

188,792  $

75,752  $

220,564  $

72,478  $

300,000 

— 

92,308 

50,000 

176,648 

250,038 

76,675 

— 

254,135 

— 

46,289 

11,114 

906,658 

928,741 

644,959 

561,703 

627,686 

654,116 

866,067 

853,747 

403,460 

$

775,131  $

—  $

2,368,934  $

951,028  $

846,775  $

254,147  $

5,196,015 

830,180 

852,810 

— 

— 

2,303,848 

2,447,083 

1,000,005 

1,000,001 

$

335,748  $

—  $

164,279  $

90,003  $

326,290 

335,185 

— 

— 

230,427 

244,797 

100,004 

100,004 

1,758,146 

— 

—  $

276,405 

— 

114,006 

212,049 

80,251  $

54,901 

71,132 

6,006,185 

4,511,943 

670,281 

988,027 

751,118 

(1) Represents the grant date fair value of RSUs and PRSUs computed in accordance with accounting guidance for equity grants made or modified in
the applicable year. The grant date fair value of RSUs is calculated based on the number of shares of Class A Common Stock underlying the RSUs
times the average of the high and low stock price of Class A Common Stock on the date of grant. The grant date fair value of PRSUs with a TSR
metric was calculated based on the number of shares of Class A Common Stock underlying the PRSUs (at target), times the fair value per unit
derived from a third-party valuation using a Monte Carlo simulation due to the presence of a market condition in the award. The grant date fair
value of PRSUs with revenue performance conditions was calculated based on the number of shares of Class A Common Stock underlying the
award times the average of the high and low stock price of Class A Common Stock on the date of grant. The actual value of a RSU will depend on
the  market  value  of  the  Class  A  Common  Stock  on  the  date  the  stock  is  sold.  The  table  reflects  the  grant  date  fair  value  at  target  for  PRSUs
(100%).

(2) Represents the grant date fair value of stock options computed in accordance with accounting guidance for equity grants made or modified in the
applicable year. The assumptions used to determine the value of the awards, including the use of the Black-Scholes method of valuation by the
Company, are discussed in Note 1 of the Notes to Consolidated Financial Statements contained in Item 8 of this Annual Report on Form 10-K, for
the year ended

77

Table of Contents

July 31, 2022. The actual value, if any, which an option holder will realize upon the exercise of an option will depend on the excess of the market
value of the Class A Common Stock over the exercise price on the date the option is exercised.

(3) Represents annual cash incentives earned during the listed fiscal years, which was paid during the next fiscal year.
(4) The amounts in the 'All Other Compensation' column include: matching contributions to the Company’s Matched 401(k) Plan, Funded Retirement
Plan and Restoration Plan, the cost of group term life insurance, company car or car allowance, the cost of long-term care insurance, the cost of
disability insurance and other perquisites. The perquisites may include annual allowances for financial and tax planning and the cost of personal
liability insurance. Refer to the table following these footnotes.

(5) Upon his appointment to President, Chief Executive Officer and Director on April 1, 2022, Mr. Shaller was awarded $760,500 of stock options

and $760,500 of RSUs. In addition, Mr. Shaller was granted a $250,000 RSU award.

(6) Mr.  Deman's  compensation  is  denominated  in  Euros.  The  amounts  shown  in  U.S.  dollars  in  the  table  above  were  converted  from  Euro  at  the

average exchange rate for fiscal 2022: 1 EUR = 1.1143 USD, fiscal 2021: 1 EUR = 1.1960 USD and fiscal 2020: 1 EUR = 1.1073 USD.

(7) When Mr. Gorman joined Brady on April 6, 2020, he was granted a $250,000 RSU award and a $50,000 hiring bonus.

Name

R.R. Shaller

A.J. Pearce

B.N. Curran

P. Deman

A.T. Gorman

J.M. Nauman

H.R. Nelligan

Fiscal
Year

Retirement Plan
Contributions
($)

Company Car
($)

Group Term
Life Insurance
($)

Long-term
Care Insurance
($)

Long-term
Disability
Insurance
($)

Other
($)

Total All Other
Compensation 
($)

$

$

$

$

$

$

$

2022

2021

2020

2022

2021

2020

2022

2021

2020

2022

2021

2020

2022

2021

2020

2022

2021

2020

2022

2021

2020

87,677  $

18,000  $

711  $

6,475  $

5,209  $

983  $

32,628 

57,811 

18,000 

18,692 

1,057 

1,110 

5,205 

3,427 

5,293 

5,321 

1,726 

1,675 

80,309  $

18,000  $

720  $

2,893  $

3,703  $

1,099  $

33,557 

57,909 

18,000 

18,692 

1,055 

1,110 

2,893 

2,893 

3,772 

3,848 

— 

947 

51,484  $

18,000  $

576  $

7,063  $

3,290  $

13,425  $

25,844 

48,564 

18,000 

18,692 

1,038 

1,258 

5,677 

3,737 

3,462 

3,993 

15,273 

13,230 

36,529  $

9,417  $

26,827  $

388  $

—  $

—  $

38,271 

33,197 

10,119 

9,375 

26,794 

22,285 

411 

378 

— 

— 

— 

1,275 

44,718  $

18,000  $

393  $

3,486  $

2,024  $

3,857  $

21,269 

4,308 

18,000 

5,538 

502 

218 

2,744 

500 

2,024 

550 

1,750 

— 

208,309  $

16,269  $

1,194  $

8,422  $

4,414  $

15,539  $

69,169 

167,984 

18,000 

18,692 

2,001 

1,958 

7,384 

4,860 

4,870 

4,946 

12,582 

13,609 

50,756  $

18,000  $

537  $

4,709  $

4,474  $

1,775  $

26,455 

41,127 

18,000 

18,692 

816 

1,003 

3,785 

2,491 

3,943 

3,779 

1,902 

4,040 

119,055 

63,909 

88,036 

106,724 

59,277 

85,399 

93,838 

69,294 

89,474 

73,161 

75,595 

66,510 

72,478 

46,289 

11,114 

254,147 

114,006 

212,049 

80,251 

54,901 

71,132 

78

Table of Contents

Grants of Plan-Based Awards for 2022

The following table summarizes grants of plan-based awards made during fiscal 2022 to the NEOs.

Name

R.R. Shaller

Grant Date

Compensation
Committee
Approval Date

Estimated Future Payouts Under Non-
Equity 
Incentive Plan Awards (1)

Threshold
 ($)

Target ($)

Maximum
 ($)

$

— 

$ 402,049 

$

1,206,147 

Estimated Future Payouts Under
Equity Incentive Plan Awards (2)

Threshold  (#) Target (#) Maximum  (#)

All Other
Stock Awards:
Number of
Shares of
Stock or Units 
(#) (3)

All Other
Option Awards:
Number of
Securities
Underlying
Options
(#)

Exercise or
Base Price of
Stock or
Option
Awards
($) (4)

Grant Date Fair
Value of Stock
and Option
Awards
($)

8/2/2021

8/2/2021

9/16/2021

9/16/2021

4/1/2022

4/1/2022

4/1/2022

8/2/2021

8/2/2021

9/16/2021

9/16/2021

8/2/2021

8/2/2021

9/16/2021

9/16/2021

8/2/2021

8/2/2021

9/16/2021

9/16/2021

8/2/2021

8/2/2021

9/16/2021

9/16/2021

8/2/2021

8/2/2021

9/16/2021

9/16/2021

8/2/2021

8/2/2021

9/16/2021

9/16/2021

7/19/2021

7/19/2021

7/19/2021

7/19/2021

3/15/2022

3/15/2022

3/15/2022

7/19/2021

7/19/2021

7/19/2021

7/19/2021

7/19/2021

7/19/2021

7/19/2021

7/19/2021

7/19/2021

7/19/2021

7/19/2021

7/19/2021

7/19/2021

7/19/2021

7/19/2021

7/19/2021

7/19/2021

7/19/2021

7/19/2021

7/19/2021

7/19/2021

7/19/2021

7/19/2021

7/19/2021

A.J. Pearce

B.N. Curran

P. Deman

A.T. Gorman

J.M. Nauman

H.R. Nelligan

724 

724 

2,897 

2,897 

5,794 

5,794 

$

— 

319,900 

959,700 

— 

195,900 

587,700 

— 

153,508 

460,524 

— 

155,250 

465,750 

— 

592,150 

1,776,450 

— 

169,000 

507,000 

906 

906 

3,622 

3,622 

181 

181 

113 

113 

229 

229 

725 

725 

453 

453 

915 

915 

7,244 

7,244 

1,450 

1,450 

906 

906 

1,830 

1,830 

2,870 

2,870 

11,480 

11,480 

22,960 

22,960 

272 

272 

1,087 

1,087 

2,174 

2,174 

4,821 

5,354 

16,285 

6,026 

1,206 

754 

1,522 

19,101 

1,808 

20,496 

60,928 

25,620 

5,124 

3,203 

6,469 

81,215 

7,686 

$

55.23 

68.28 

49.79 

49.79 

46.70 

46.70 

46.70 

55.23 

68.28 

49.79 

49.79 

55.23 

68.28 

49.79 

49.79 

55.23 

68.28 

49.79 

49.79 

55.23 

68.28 

49.79 

49.79 

55.23 

68.28 

49.79 

49.79 

55.23 

68.28 

49.79 

49.79 

160,001 

197,807 

240,038 

240,008 

250,032 

760,509 

760,497 

200,043 

247,310 

300,035 

300,010 

40,042 

49,503 

60,047 

60,002 

25,019 

30,931 

37,542 

37,507 

50,536 

62,476 

75,780 

75,752 

634,040 

783,855 

951,039 

951,028 

60,035 

74,221 

90,020 

90,003 

(1) At  its  July  2021  meeting,  the  Committee  approved  the  values  of  the  annual  cash  incentive  award  threshold,  target  and  maximums  under  the
Company's annual cash incentive plan. The structure of the plan is described in the Compensation Discussion and Analysis above and was set
prior to the beginning of the fiscal year.

79

 
 
 
 
 
 
 
 
Table of Contents

(2) This award represents PRSUs granted August 2, 2021, as part of the annual fiscal 2022 equity grant. Payout opportunities will range from 0% to
200% of the target award. Target payout is set at 100% of award value, with threshold and maximum payouts set at 25% and 200% of target award
value, respectively.

(3) The RSU awards vest equally over three years.
(4) The exercise price or base price for PRSU awards with a market condition granted on August 2, 2021, is based on a third-party valuation involving
the use of a Monte Carlo simulation. The exercise price or base price for the remaining option, RSU, and PRSU awards is the average of the high
and low prices of the Company’s Class A Common Stock as reported by the NYSE on the date of the grant.

80

Table of Contents

Outstanding Equity Awards at July 31, 2022

Name
R.R. Shaller

A.J. Pearce

B.N. Curran

Option Awards

Stock Awards

Number of
Securities
Underlying
Unexercised
Options
Exercisable
(#)

Number of
Securities
Underlying
Unexercised
Options
Unexercisable
(#)

Option
Exercise
Price
($)

Option
Expiration Date

Number of Units
of Stock That
Have Not Vested
(#)

Market Value of Units
of Stock That Have
Not Vested
($)

Equity Incentive Plan
Awards: Number of
Unearned Shares,
Units, or Other Rights
That Have Not Vested
(#)

Equity Incentive Plan
Awards: Market or
Payout Value of
Unearned Shares,
Units Or Other
Rights That Have Not
Vested
($)

23,576 
21,295 
22,012 
13,425 
8,546 
— 
— 

51,375 
37,721 
34,071 
29,800 
18,175 
11,394 
— 

2,258 
3,951 
4,131 
2,532 
— 

$

$

$

— 
— 
— 
6,712  (1)
17,090  (2)
20,496  (3)
60,928  (4)

— 
— 
— 
— 
9,087  (1)
22,787  (2)
25,620  (3)

— 
— 
2,065  (1)
5,064  (2)
5,124  (3)

35.14 
36.85 
43.98 
54.05 
39.92 
49.79 
46.70 

19.96 
35.14 
36.85 
43.98 
54.05 
39.92 
49.79 

9/23/2026
9/22/2027
9/25/2028
9/20/2029
9/30/2030
9/16/2031
4/1/2032

9/25/2025
9/23/2026
9/22/2027
9/25/2028
9/20/2029
9/30/2030
9/16/2031

36.85 
43.98 
54.05 
39.92 
49.79 

9/22/2027
9/25/2028
9/20/2029
9/30/2030
9/16/2031

81

$

1,336  (5)
6,475  (6)
3,758  (7)
4,821  (8)
5,354  (9)
16,285  (10)

63,928 
309,829 
179,820 
230,685 
256,189 
779,237 

$

4,181  (11)
4,831  (12)
2,897  (13)
2,897  (14)

200,061 
231,163 
138,621 
138,621 

$

1,809  (5)
5,010  (7)
6,026  (8)

86,561 
239,729 
288,344 

$

5,660  (11)
6,441  (12)
3,622  (13)
3,622  (14)

270,831 
308,202 
173,313 
173,313 

$

411  (5)
1,113  (7)
1,206  (8)

19,666 
53,257 
57,707 

1,287  (11)

$

61,583 

 
 
 
 
 
 
 
 
 
Table of Contents

Name

P. Deman

Option Awards

Stock Awards

Number of
Securities
Underlying
Unexercised
Options
Exercisable
(#)

Number of
Securities
Underlying
Unexercised
Options
Unexercisable
(#)

Option
Exercise
Price
($)

Option
Expiration Date

Number of Units
of Stock That
Have Not Vested
(#)

Market Value of Units
of Stock That Have
Not Vested
($)

Equity Incentive Plan
Awards: Number of
Unearned Shares,
Units, or Other Rights
That Have Not Vested
(#)

Equity Incentive Plan
Awards: Market or
Payout Value of
Unearned Shares,
Units Or Other
Rights That Have Not
Vested
($)

1,432  (12)
725  (13)
725  (14)

68,521 
34,691 
34,691 

1,473 
3,016 
3,449 
2,082 
1,583 
— 

$

— 
— 
— 
1,040  (1)
3,165  (2)
3,203  (3)

35.14 
36.85 
43.98 
54.05 
39.92 
49.79 

9/23/2026
9/22/2027
9/25/2028
9/20/2029
9/30/2030
9/16/2031

$

200  (5)
914  (15)
696  (7)
754  (8)

9,570 
43,735 
33,304 
36,079 

$

1,907  (16)
1,280  (7)
1,522  (8)

91,250 
61,248 
72,828 

$

895  (12)
453  (13)
453  (14)

42,826 
21,676 
21,676 

$

1,646  (12)
915  (13)
915  (14)

78,761 
43,783 
43,783 

$

6,167  (5)
16,700  (7)
19,101  (8)

295,091 
799,095 
913,983 

19,294  (11)
14,313  (12)

$

923,218 
684,877 

A.T. Gorman

2,912 
— 

5,824  (2)
6,469  (3)

$

39.92 
49.79 

9/30/2030
9/16/2031

J.M. Nauman

H.R. Nelligan

100,017 
96,792 
88,383 
61,958 
37,979 
— 

12,860 
11,615 
10,159 
6,196 

$

$

— 
— 
— 
30,978  (1)
75,957  (2)
81,215  (3)

— 
— 
— 
3,098  (1)

35.14 
36.85 
43.98 
54.05 
39.92 
49.79 

9/23/2026
9/22/2027
9/25/2028
9/20/2029
9/30/2030
9/16/2031

35.14 
36.85 
43.98 
54.05 

9/23/2026
9/22/2027
9/25/2028
9/20/2029

82

 
 
 
 
 
 
 
 
 
Table of Contents

Option Awards

Stock Awards

Number of
Securities
Underlying
Unexercised
Options
Exercisable
(#)

Number of
Securities
Underlying
Unexercised
Options
Unexercisable
(#)

Name

Option
Exercise
Price
($)

Option
Expiration Date

Number of Units
of Stock That
Have Not Vested
(#)

Market Value of Units
of Stock That Have
Not Vested
($)

Equity Incentive Plan
Awards: Number of
Unearned Shares,
Units, or Other Rights
That Have Not Vested
(#)

Equity Incentive Plan
Awards: Market or
Payout Value of
Unearned Shares,
Units Or Other
Rights That Have Not
Vested
($)

3,798 
— 

3,798  (17)
2,562  (18)

39.92 
49.79 

9/30/2030
9/16/2031

$

617  (5)
835  (7)
603  (8)

29,523 
39,955 
28,584 

1,930  (11)

$

92,351 

(1) The remaining options vest on September 20, 2022.
(2) One-half of the options vest on September 30, 2022 and the remaining options vest on September 30, 2023.
(3) One-third of the options vest on September 16, 2022, one-third of the options vest on September 16, 2023, and one-third of the options vest on

September 16, 2024.

(4) Effective April 1, 2022, Mr. Shaller was awarded 60,928 shares of stock options as part of his appointment to President, CEO and Director. One-
third of the options vest on April 1, 2023, one-third of the options vest on April 1, 2024, and one-third of the options vest on April 1, 2025.
(5) This award represents RSUs awarded on September 20, 2019 as part of the annual fiscal 2020 equity grant. The remaining units vest on September

20, 2022.

(6) Effective September 20, 2019, Mr. Shaller was awarded 9,251 RSUs for retention purposes. The RSUs vest in increments of 10%, 20%, 30%, and

40% upon the first, second, third and fourth anniversaries of the grant date.

(7) This  award  represents  RSUs  awarded  on  September  30,  2020  as  part  of  the  annual  fiscal  2021  equity  grant.  One-half  of  the  units  vest  on

September 30, 2022 and the remaining units vest on September 30, 2023.

(8) This  award  represents  RSUs  awarded  on  September  16,  2021  as  part  of  the  annual  fiscal  2022  equity  grant.  One-third  of  the  units  vest  on

September 16, 2022, one-third of the units vest on September 16, 2023, and one-third of the units vest on September 16, 2024.

(9) Effective April 1, 2022, Mr. Shaller was awarded 5,354 RSUs as part of his appointment to President, CEO and Director. One-third of the units

vest on April 1, 2023, one-third of the units vest on April 1, 2024, and one-third of the units vest on April 1, 2025.

(10) Effective April 1, 2022, Mr. Shaller was awarded 16,285 RSUs as part of his appointment to President, CEO and Director. One-third of the units

vest on April 1, 2023, one-third of the units vest on April 1, 2024, and one-third of the units vest on April 1, 2025.

(11) This  award  represents  PRSUs  awarded  on  August  1,  2019,  as  part  of  the  annual  fiscal  2020  equity  grant.  These  PRSUs  have  a  three-year
performance period with the number of shares issued at vesting determined by the Company's TSR relative to the S&P 600 SmallCap Industrials
Index. Payout opportunities will range from 0% to 200% of the target award. The amounts listed above are based on the target value of each award
(100%).

(12) This  award  represents  PRSUs  awarded  on  August  1,  2020,  as  part  of  the  annual  fiscal  2021  equity  grant.  These  PRSUs  have  a  three-year
performance period with the number of shares issued at vesting determined by the Company's TSR relative to the S&P 600 SmallCap Industrials
Index. Payout opportunities will range from 0% to 200% of the target award. The amounts listed above are based on the target value of each award
(100%).

(13) This  award  represents  PRSUs  awarded  on  August  2,  2021,  as  part  of  the  annual  fiscal  2022  equity  grant.  These  PRSUs  have  a  three-year
performance period with the number of shares issued at vesting determined relative to the Company's revenue performance measured with respect
to organic revenue growth over four equally-weighted performance periods. Payout opportunities will range from 0% to 200% of the target award.
The amounts listed above are based on the target value of each award (100%).

(14) This  award  represents  PRSUs  awarded  on  August  2,  2021,  as  part  of  the  annual  fiscal  2022  equity  grant.  These  PRSUs  have  a  three-year
performance period with the number of shares issued at vesting determined by the Company's TSR relative to the S&P 600 SmallCap Industrials
Index. Payout opportunities will range from 0% to 200% of the target award. The amounts listed above are based on the target value of each award
(100%).

(15) Effective  January  3,  2020,  Mr.  Deman  was  awarded  1,307  shares  of  RSUs  for  retention  purposes.  The  RSUs  vest  in  increments  of  10%,  20%,

30%, and 40% upon the first, second, third and fourth anniversaries of the grant date.

(16) Effective April 6, 2020, Mr. Gorman was awarded 5,723 RSUs. The remaining units vest on April 6, 2023.
(17) The remaining options vest on September 30, 2022.

83

 
 
 
 
 
 
 
 
 
Table of Contents

(18) The remaining options vest on September 16, 2022.

Option Exercises and Stock Vested for Fiscal 2022

The following table summarizes option exercises and the vesting of restricted stock during fiscal 2022 to the NEOs.

Name
R.R. Shaller
A.J. Pearce
B.N. Curran
P. Deman
A.T. Gorman
J.M. Nauman
H.R. Nelligan

Option Awards

Stock Awards

Number of Shares
Acquired on Exercise
(#)

Value Realized on Exercise
($) (1)

Number of Shares
Acquired on Vesting
 (#)

Value Realized on Vesting
($) (2)

—  $
— 
— 
— 
— 
100,000 
— 

— 
— 
— 
— 
— 
3,575,500 
— 

16,640  $
19,984 
4,085 
1,057 
2,549 
60,990 
11,277 

865,339 
1,047,072 
213,796 
54,405 
118,670 
3,191,825 
575,153 

(1) The value realized on exercise of stock options reflects the difference between the option exercise price and the market price at exercise multiplied

by the number of shares.

(2) The value realized on vesting of stock awards reflects the number of shares vested multiplied by the market price (average of the high and low of

the stock price) of the stock on the vest date.

Pension Benefits at July 31, 2022

Mr.  Deman  is  a  participant  in  the  Brady  Corporation  Belgium  Pension  Plan,  which  is  a  closed  insured  defined  benefit  pension  plan  that  provides
benefits for certain employees residing in Belgium hired prior to October 31, 2005. The benefits earned under the plan are payable at normal retirement age
in the form of a single lump sum.

At retirement, the benefit is equal to the sum of 4.875% of the most recent five-year average annual base salary up to the Social Security ceiling plus
22.75% of the most recent five-year average annual base salary in excess of the Social Security ceiling, multiplied by the years of pensionable service.
Years of pensionable service include all years and complete months of service from the date of hire through October 31, 2005, up to a maximum of 40
years. Normal retirement age for participants is age 65. Participants who are age 60-64 may elect to retire early and receive a 5% reduction in benefits per
year of early retirement.

The following table summarizes the actuarial present value of the pension benefit accumulated by Mr. Deman under the Brady Corporation Belgium

Pension Plan as of July 31, 2022.

Name
P. Deman

Plan Name

Number of Years
Credited Service
(#)

Present Value of
Accumulated Benefit 
($)(1)(2)

Payments During Last
Fiscal Year 
($)

Brady Corporation Belgium Pension Plan

6.25  $

40,996  $

— 

(1) The accumulated benefit will be paid to Mr. Deman in Euros. The amount shown in U.S. dollars was converted from Euro at the exchange rate as

of July 31, 2022: 1 EUR= 1.0196 USD.

(2) The  present  value  of  the  accumulated  pension  benefit  was  calculated  using  the  following  assumptions:  A  calculation  date  of  July  31,  2022,  a
3.25% discount rate, retirement occurring at normal retirement age of 65, and Belgium MR-5/FR-5 Mortality Tables. The valuation method used
to determine the present value of the accumulated benefit is consistent with the method used for financial reporting purposes as of July 31, 2022.
The  value  of  the  pension  benefit  Mr.  Deman  will  ultimately  receive  will  differ  to  the  extent  facts  and  circumstances  vary  from  current
assumptions.

The aggregate change in the present value of Mr. Deman's accumulated pension benefit within the Brady Corporation Belgium Pension Plan during

fiscal 2022 was negligible and therefore was not included in the Summary Compensation Table.

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Non-Qualified Deferred Compensation for Fiscal 2022

The following table summarizes the activity within the Executive Deferred Compensation Plan and the Brady Restoration Plan during fiscal 2022 for

the NEOs.

Name
R.R. Shaller
A.J. Pearce
B.N. Curran
P. Deman
A.T. Gorman
J.M. Nauman
H.R. Nelligan

Executive
Contribution in Fiscal
2022
($)

Company
Contributions in
Fiscal 2022
($)

Aggregate Losses in
Fiscal 2022
($)

Aggregate
Withdrawals/Distributions
($)

Aggregate Balance at
July 31, 2022
($)

$

30,970  $
403,397 
25,191 
— 
11,140 
1,145,852 
325,124 

61,939  $
56,490 
28,108 
— 
21,325 
184,509 
25,232 

(52,417) $

(183,449)
(221,685)
— 
(3,836)
(231,576)
(136)

$

— 
— 
— 
— 
— 
— 
— 

352,318 
2,413,569 
1,283,331 
— 
28,629 
4,176,348 
891,484 

The executive contribution amounts included in this table are derived from the Salary and Non-Equity Incentive Plan Compensation columns of the
Summary  Compensation  Table.  The  Company's  contribution  amounts  included  in  this  table  are  reported  in  the  All  Other  Compensation  columns  of  the
Summary Compensation Table. Amounts reported in the aggregate balance at July 31, 2022, net of historical earnings and losses were previously reported
as  compensation  to  the  NEO  in  the  Summary  Compensation  Table  for  previous  years.  See  discussion  of  the  Company's  non-qualified  deferred
compensation plan in the Compensation Discussion and Analysis.

Potential Payments Upon Termination or Change in Control

As described in the Employment and Change of Control Agreements section of the Compensation Discussion and Analysis above, the Company has
entered  into  separate  offer  letters,  employment  agreements,  and  change  of  control  agreements  with  certain  NEOs  that  provide  for  benefits  following
termination of employment and/or a change in control.

Mr.  Shaller's  Offer  Letter  provides  that  he  will  be  entitled  to  severance  if  either  (i)  the  executive’s  employment  with  the  Company  is  involuntarily
terminated by the Company without cause or (ii) the executive’s employment with the Company is voluntarily terminated by the executive subsequent to
(a)  a  material  reduction  in  the  total  of  the  executive’s  annual  base  salary  and  target  annual  cash  incentive  without  the  prior  written  agreement  of  the
executive, (b) a significant diminution in the authority, duties or responsibilities of the executive without the executive’s prior written agreement, or (c) the
relocation of the executive’s position to a principal work location more than 50 miles from Milwaukee, Wisconsin or from the executive’s principal place of
residence, without the executive’s prior written agreement. None of the other NEOs have any severance agreements or similar arrangements that would
apply outside of a change in control.

The terms of the change of control agreement are triggered if, within a 24-month period beginning with the date a change of control occurs, (i) the
executive’s employment with the Company is involuntarily terminated other than by reason of death, disability or cause, or (ii) the executive’s employment
with the Company is voluntarily terminated by the executive subsequent to (a) any reduction in the total of the executive’s annual base salary, exclusive of
fringe  benefits,  and  the  executive’s  target  annual  cash  incentive  in  comparison  with  the  executive’s  annual  base  salary  and  target  annual  cash  incentive
immediately prior to the date the change of control occurs, (b) a significant diminution in the responsibilities or authority of the executive in comparison
with the executive’s responsibility and authority immediately prior to the date the change of control occurs, or (c) the imposition of a requirement by the
Company that the executive relocate to a principal work location more than 50 miles from the executive’s principal work location immediately prior to the
date the change of control occurs.

Following termination due to a change in control, executives shall be paid a multiplier of their annual base salary in effect immediately prior to the
date the change of control occurs, plus a multiplier of their annual cash incentive payment as discussed in their respective change of control agreements
prior  to  the  date  the  change  of  control  occurs.  If  the  payments  upon  termination  due  to  change  of  control  result  in  any  excise  tax  incurred  by  Messrs.
Shaller,  Pearce,  Curran,  Deman  and  Gorman  as  a  result  of  Section  280(g)  of  the  Internal  Revenue  Code,  the  officer  will  be  solely  responsible  for  such
excise tax. The Company will also reimburse a maximum of $25,000 of legal fees incurred by the executives in order to enforce the change of control
agreement, in which the executive prevails.

The following information and tables set forth the amount of payments to each NEO in the event of termination of employment as a result of a change
of control. No other employment agreements providing specified payments upon termination have been entered into between the Company and any of the
NEOs in fiscal year 2022.

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Assumptions and General Principles

The following assumptions and general principles apply with respect to the tables that follow in this section.

•

•

The amounts detailed in the tables assume that each NEO terminated employment on July 31, 2022. Accordingly, the tables reflect amounts earned
as of July 31, 2022, and include estimates of amounts that would be paid to the NEO upon the termination or occurrence of a change in control.
The actual amounts that would be paid to an NEO can only be determined at the time of termination.
The tables below include amounts the Company is obligated to pay the NEO as a result of the severance agreement and executed change in control
agreement. The tables do not include benefits that are paid generally to all salaried employees or a broad group of salaried employees. Therefore,
the NEOs would receive benefits in addition to those set forth in the tables.

• An NEO is entitled to receive base salary earned during their term of employment regardless of the manner in which the named executive officer’s

employment is terminated. As such, this amount is not disclosed in the tables.

Russell R. Shaller

The following table outlines the amount payable assuming that the terms of the change of control agreement were triggered on July 31, 2022, and the

NEO was required to legally enforce the terms of the agreement.

Base Salary ($) (1)

Annual Cash
Incentive ($) (2)

Restricted Stock Unit
Acceleration Gain ($) (3)

Stock Option Acceleration
Gain ($) (4)

Legal Fee Reimbursement
($) (5)

Total ($)

$

1,380,000  $

1,380,000  $

2,445,326  $

205,591  $

25,000  $

5,435,917 

(1) Represents two times the base salary in effect at July 31, 2022.
(2) Represents two times the target annual cash incentive amount in effect at July 31, 2022.
(3) Represents the closing market price of $47.85 on 51,104 unvested RSUs and PRSU awards that would vest due to change in control. The restricted
stock unit acceleration gain for PRSUs is based on the number of shares earned based on actual performance for the fiscal 2020 award and target
performance for the fiscal 2021 and 2022 awards.

(4) Represents the difference between the closing market price of $47.85 and the exercise price on 78,018 unvested, in-the-money stock options that

would vest due to change in control.

(5) Represents the maximum reimbursement of legal fees allowed.

The following table outlines the amount payable assuming that the severance terms of Mr. Shaller's offer letter were triggered on July 31, 2022, and the

NEO was required to legally enforce the severance terms of the agreement.

Base Salary ($) (1)

Annual Cash Incentive ($) (2)

Total ($)

$

1,380,000  $

1,380,000  $

2,760,000 

(1) Represents two times the base salary in effect at July 31, 2022.
(2) Represents two times the target annual cash incentive amount in effect at July 31, 2022.

Aaron J. Pearce

The following table outlines the amount payable assuming that the terms of the change of control agreement were triggered on July 31, 2022, and the

NEO was required to legally enforce the terms of the agreement.

Base Salary ($) (1)

Annual Cash
Incentive ($) (2)

Restricted Stock Unit
Acceleration Gain ($) (3)

Stock Option Acceleration
Gain ($) (4)

Legal Fee Reimbursement
($) (5)

Total ($)

$

914,000  $

599,382  $

1,428,179  $

180,701  $

25,000  $

3,147,262 

(1) Represents two times the base salary in effect at July 31, 2022.
(2) Represents two times the average annual cash incentive payment received in the last three years ended July 31, 2022, 2021 and 2020.
(3) Represents the closing market price of $47.85 on 29,847 unvested RSUs and PRSUs that would vest due to the change in control. The restricted
stock unit acceleration gain for PRSUs is based on the number of shares earned based on actual performance for the fiscal 2020 award and target
performance for the fiscal 2021 and 2022 awards.

(4) Represents the difference between the closing market price of $47.85 and the exercise price on 22,787 unvested, in-the-money stock options that

would vest due to change in control.

(5) Represents the maximum reimbursement of legal fees allowed.

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Bentley N. Curran

The following table outlines the amount payable assuming that the terms of the change of control agreement were triggered on July 31, 2022, and the

NEO was required to legally enforce the terms of the agreement.

Base Salary ($) (1)

Annual Cash
Incentive ($) (2)

Restricted Stock Unit
Acceleration Gain ($) (3)

Stock Option Acceleration
Gain ($) (4)

Legal Fee Reimbursement
($) (5)

Total ($)

$

653,000  $

428,754  $

304,613  $

40,158  $

25,000  $

1,451,525 

(1) Represents two times the base salary in effect at July 31, 2022.
(2) Represents two times the average annual cash incentive payment received in the last three years ended July 31, 2022, 2021 and 2020.
(3) Represents the closing market price of $47.85 on 6,366 unvested RSUs and PRSUs that would vest due to the change in control. The restricted
stock unit acceleration gain for PRSUs is based on the number of shares earned based on actual performance for the fiscal 2020 award and target
performance for the fiscal 2021 and 2022 awards.

(4) Represents the difference between the closing market price of $47.85 and the exercise price on 5,064 unvested, in-the-money stock options that

would vest due to change in control.

(5) Represents the maximum reimbursement of legal fees allowed.

Pascal Deman

The following table outlines the amount payable assuming that the terms of the change of control agreement were triggered on July 31, 2022, and the

NEO was required to legally enforce the terms of the agreement.

Base Salary ($) (1)

Annual Cash
Incentive ($) (2)

Restricted Stock Unit
Acceleration Gain ($) (3)

Stock Option Acceleration
Gain ($) (4)

Legal Fee Reimbursement
($) (5)

Total ($) (6)

$

561,846  $

122,928  $

208,865  $

25,098  $

25,000  $

943,737 

(1) Represents two times the base salary in effect at July 31, 2022.
(2) Represents the average annual cash incentive payment received in the last three years ended July 31, 2022, 2021 and 2020.
(3) Represents the closing market price of $47.85 on 4,365 unvested RSUs and PRSUs that would vest due to the change in control. The restricted

stock unit acceleration gain for PRSUs is based on the number of shares earned based on target performance for the fiscal 2021 and 2022 awards.

(4) Represents the difference between the closing market price of $47.85 and the exercise price on 3,165 unvested, in-the-money stock options that

would vest due to change in control.

(5) Represents the maximum reimbursement of legal fees allowed.
(6) The amounts shown in this table for Mr. Deman would be payable to him in Euros. The amounts shown in U.S. dollars were converted from Euro

at the exchange rate as of July 31, 2022: 1 EUR= 1.0196 USD.

Andrew T. Gorman

The following table outlines the amount payable assuming that the terms of the change of control agreement were triggered on July 31, 2022, and the

NEO was required to legally enforce the terms of the agreement.

Base Salary ($) (1)

Annual Cash
Incentive ($) (2)

Restricted Stock Unit
Acceleration Gain ($) (3)

Stock Option Acceleration
Gain ($) (4)

Legal Fee Reimbursement
($) (5)

Total ($)

$

621,000  $

254,135  $

391,652  $

46,184  $

25,000  $

1,337,971 

(1) Represents two times the base salary in effect at July 31, 2022.
(2) Represents the average annual cash incentive payment received in the last two years ended July 31, 2022 and 2021.
(3) Represents the closing market price of $47.85 on 8,185 unvested RSUs and PRSUs that would vest due to the change in control. The restricted

stock unit acceleration gain for PRSUs is based on the number of shares earned based on target performance for the fiscal 2021 and 2022 awards.

(4) Represents the difference between the closing market price of $47.85 and the exercise price on 5,824 unvested, in-the-money stock options that

would vest due to change in control.

(5) Represents the maximum reimbursement of legal fees allowed.

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J. Michael Nauman

Mr. Nauman resigned and retired as President, CEO & Director of the Company effective April 1, 2022, and remained employed by the Company until
June 17, 2022, the date of separation. The Company entered into a written agreement with Mr. Nauman in connection with his retirement that provided for
payment of his salary and benefits through June 17, 2022. No vesting accelerations of unvested restricted stock or unvested stock options resulted in any
payment under his retirement agreement.

Helena R. Nelligan

Ms. Nelligan informed the Company of her intent to retire as Senior Vice President, Human Resources of the Company effective April 8, 2022, and
will  remain  employed  by  the  Company  through  September  30,  2022,  the  date  of  separation.  The  Company  entered  into  a  written  agreement  with  Ms.
Nelligan in connection with her retirement that provides for payment of her salary and benefits through September 30, 2022. No vesting accelerations of
unvested restricted stock or unvested stock options resulted in any payment under her retirement agreement.

Potential Payments Upon Termination Due to Death or Disability

In  the  event  of  termination  due  to  death  or  disability,  all  unexercised,  unexpired  stock  options  would  immediately  vest  and  all  restricted  stock  unit
awards would immediately become unrestricted and fully vested. The following table shows the amount payable to the NEOs should this event occur on
July 31, 2022.

Name
R.R. Shaller
A.J. Pearce
B.N. Curran
P. Deman
A.T. Gorman
H.R. Nelligan

Unvested Restricted Stock
Units as of July 31, 2022

Restricted Stock
Unit Acceleration Gain $
(1)

Unvested, In-the-Money
Stock Options as of
July 31, 2022

51,104  $
29,847 
6,366 
4,365 
8,185 
3,186 

2,445,326 
1,428,179 
304,613 
208,865 
391,652 
152,450 

78,018  $
22,787 
5,064 
3,165 
5,824 
3,798 

Stock Option
Acceleration Gain $ (2)
205,591 
180,701 
40,158 
25,098 
46,184 
30,118 

(1) Represents the closing market price of $47.85 on unvested RSUs and PRSU awards that would vest due to death or disability. The restricted stock
unit  acceleration  gain  for  PRSUs  is  based  on  the  number  of  shares  earned  based  on  actual  performance  for  the  fiscal  2020  award  and  target
performance for the fiscal 2021 and 2022 awards.

(2) Represents the difference between the closing market price of $47.85 and the exercise price on unvested, in-the-money stock options that would

vest due to death or disability.

CEO Pay Ratio Disclosure

Summarized below is the ratio of the total compensation of our CEO, Russell R. Shaller, to the total compensation of our median employee.

For fiscal 2022:

•
•

the median of the annual total compensation of all of our employees, other than the CEO, was $52,148; and
the annual total compensation of our CEO was $4,653,047.

Accordingly,  the  ratio  of  the  CEO’s  annual  total  compensation  to  the  median  of  the  annual  total  compensation  of  all  other  employees  was

approximately 89:1.

For our CEO, we used the total compensation for Mr. Shaller as reported in the Summary Compensation Table. However, because Mr. Shaller was
appointed CEO on April 1, 2022, we annualized the amounts reported for him in the “Salary” and “Non-Equity Incentive Compensation” columns of the
Summary  Compensation  Table  to  reflect  the  amounts  he  would  have  earned  for  fiscal  2022  if  he  had  served  as  CEO  for  the  entire  fiscal  year.  The
annualized base salary and annual cash incentive award values used in the pay ratio calculation were $690,000 and $1,235,100, respectively. We did not
need  to  annualize  the  amounts  in  the  "Stock  Awards",  "Options"  or  "All  Other  Compensation"  columns  of  the  Summary  Compensation  Table,  as  the
amounts shown in these columns would have been the same even if he had been the CEO for the entire fiscal year.

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For our median employee, we elected to use the same employee identified as the median employee in fiscal 2021 for calculating the pay ratio in fiscal
2022. There were no material changes in our employee population or employee compensation arrangements that we reasonably believe would result in a
significant change in our pay ratio disclosures since we identified the median employee for determination of the CEO pay ratio in fiscal 2021.

For fiscal 2021, to identify the median of the annual total compensation of all our employees, as well as to determine the annual total compensation of

our median employee, we used the following methodology and assumptions:

• A measurement date of May 31, 2021 was used to identify our median employee, which is within three months of the Company's fiscal 2021 year
end. As of this date, the Company's total employee population, excluding the CEO, consisted of 5,621 individuals, which comprised all full-time
and part-time employees.

• As permitted under the SEC rules, we excluded 139 employees that were acquired subsequent to the measurement date of May 31, 2021. After
applying these rules, the employee population consisted of 5,482 individuals, of which 1,496 were in the United States and 3,986 were outside of
the United States.
The Company used annual total cash compensation earned by our employees, as compiled from our payroll records, as the consistently applied
compensation  measure  by  which  to  determine  the  median  employee.  This  reflects  the  principal  forms  of  compensation  delivered  to  all  of  our
employees and is readily available in each country.

•

• We annualized the compensation of employees for the full fiscal year and for employees hired during the fiscal year.
•

For employees outside of the United States, we used applicable currency exchange rates based on the average exchange rate over the period to
convert all compensation data.

• Our median employee's total compensation was calculated in the same manner as total compensation for each of the NEOs within the Summary

Compensation Table and includes contributions to health and welfare benefits.

Board of Directors Compensation

To ensure competitive compensation for the Board of Directors, compensation is reviewed annually and market surveys prepared by various consulting
firms and the National Association of Corporate Directors are reviewed by the Corporate Governance Committee and the Management Development and
Compensation Committee, and they confer with the Board’s independent compensation consultant, Pay Governance LLC, in making recommendations to
the Board of Directors regarding director compensation. Directors who are employees of the Company receive no additional compensation for service on
the Board or on any committee of the Board. Based on the recommendation of its independent compensation consultant, Pay Governance LLC, the Board
approved revisions in the compensation structure of directors, which will become effective following the 2022 Annual Meeting of Shareholders. Effective
in fiscal 2023, directors will receive a $67,500 annual cash retainer and a $116,500 award of unrestricted stock. The Chair of the Board will receive an
$80,000 annual cash retainer.

In  fiscal  2022,  the  annual  cash  retainer  paid  to  non-management  directors  was  $60,000.  Each  member  of  the  Audit  Committee  received  an  annual
retainer  of  $15,000,  and  an  additional  annual  retainer  of  $15,000  was  paid  to  the  Chair  of  the  Audit  Committee;  each  member  of  the  Management
Development and Compensation Committee received an annual retainer of $12,000, and an additional annual retainer of $12,000 was paid to the Chair; and
each member of the Corporate Governance, Finance and Technology Committees received an annual retainer of $10,000, and an additional annual retainer
of $10,000 was paid to each committee chair. Non-management directors do not receive meeting fees. Non-management directors are eligible to receive
compensation of up to $1,000 per day for special assignments required by management or the Board of Directors, so long as the compensation does not
impair independence and is approved by the Board as required. No such special assignment fees were paid in fiscal year 2022.

In fiscal 2022, the Chair of the Board, Bradley C. Richardson, was paid an annual fee of $60,000.

The  Board  has  established  stock  ownership  requirements  for  directors.  The  ownership  requirement  for  each  director  is  five  times  the  annual  Board
retainer. Directors have five years to achieve their stock ownership requirements. All directors, except Ms. Collins Smee and Mr. Nargolwala, who were
each elected to the Board in February 2022, have met their stock ownership requirements.

Under the terms of the Brady Corporation 2017 Omnibus Incentive Stock Plan, 5,000,000 shares of the Company's Class A Common Stock have been
authorized for issuance to directors and employees. The Board has full and final authority to designate the non-management directors to whom awards will
be granted, the date on which awards will be granted and the number of shares of stock covered by each grant.

On  September  14,  2021,  the  Board  approved  an  annual  stock-based  compensation  award  of  $109,000  fair  value  of  unrestricted  shares  of  Class  A

Common Stock with a grant date fair value of $49.79 per share, for each non-management director, effective September 16, 2021.

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Directors  are  also  eligible  to  defer  portions  of  their  fees  into  the  Brady  Corporation  Director  Deferred  Compensation  Plan  (“Director  Deferred
Compensation Plan”), the value of which is measured by the fair value of the underlying investments. The assets of the Director Deferred Compensation
Plan  are  held  in  a  Rabbi  Trust  and  are  invested  by  the  trustee  as  directed  by  the  participant  in  several  investment  funds  as  permitted  by  the  Director
Deferred Compensation Plan. The investment funds available include Brady Corporation Class A Nonvoting Common Stock and various mutual funds that
are offered in the employee Matched 401(k) Plan. Directors may elect whether to receive their account balance following termination in a single lump sum
payment or by means of distribution under an annual installment method. Distributions of the Company Class A Nonvoting Common Stock are made in-
kind; distributions of mutual funds are made in cash.

Director Compensation Table — Fiscal 2022

Name
Patrick W. Allender
David S. Bem
Elizabeth P. Bruno
Joanne Collins Smee
Nancy L. Gioia
Frank W. Harris
Vineet Nargolwala
Bradley C. Richardson
Michelle E. Williams

 (3)(4)

 (3)(4)

Fees Earned or Paid
in Cash ($)

Option Awards ($)
(1)

Stock Awards ($) (2)

Total ($)

$

105,000  $
97,000 
100,000 
42,292 
94,000 
82,000 
42,292 
182,000 
92,000 

—  $
— 
— 
— 
— 
— 
— 
— 
— 

109,040  $
109,040 
109,040 
109,029 
109,040 
109,040 
109,029 
109,040 
109,040 

214,040 
206,040 
209,040 
151,321 
203,040 
191,040 
151,321 
291,040 
201,040 

(1) No stock options were awarded to non-management directors in fiscal 2022. Outstanding option awards at July 31, 2022, for each individual who
served as director in fiscal 2022 include the following: Mr. Allender, 12,750; Ms. Bruno, 8,500; Ms. Gioia, 8,500; and Mr. Harris, 11,750. The
actual  value,  if  any,  which  an  option  holder  will  realize  upon  the  exercise  of  an  option  will  depend  on  the  excess  of  the  market  value  of  the
Company's common stock over the exercise price on the date the option is exercised.

(2) Represents the fair value of shares of Brady Corporation Class A Non-Voting Common Stock granted in fiscal 2022 as compensation for their
services. The shares of unrestricted stock granted to the non-management directors were valued at the average of the high and low market price of
$49.79 on September 16, 2021, for those non-management directors on the board as of that grant date.

(3) Ms. Collins Smee and Mr. Nargolwala were appointed to the Board on February 15, 2022 such that the value of their compensation reported in the

table above is prorated for the time served on the Board during fiscal 2022.

(4) The stock awards granted to Ms. Collins Smee and Mr. Nargolwala represent the fair value of shares of Brady Corporation Class A Non-Voting
Common Stock granted as compensation when they were appointed to the Board. The shares of unrestricted stock granted to Ms. Collins Smee
and Mr. Nargolwala were valued at the average of the high and low market price of $45.97 on February 22, 2022.

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Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters

(a) Security Ownership of Certain Beneficial Owners

The following table sets forth the current beneficial ownership of shareholders who are known by the Company to own more than five percent (5%) of
any class of the Company’s voting shares on July 31, 2022. As of that date, nearly all of the voting stock of the Company was held by two trusts controlled
by direct descendants of the Company’s founder, William H. Brady, as follows:

Title of Class
Class B Common Stock

Name and Address of Beneficial Owner
EBL GST Non-Exempt Stock B Trust(1) c/o Elizabeth P.
Bruno 2002 S. Hawick Ct. Chapel Hill, NC 27516

William H. Brady III Living Trust dated November 1,
2013 (3)
c/o William H. Brady III 
249 Rosemont Ave.
Pasadena, CA 91103

Amount of Beneficial
Ownership

Percent of
Ownership(2)

1,769,304 

1,769,304 

50 %

50 %

(1) The trustee is Elizabeth P. Bruno, who has sole voting and dispositive power and who is the remainder beneficiary. Elizabeth Bruno is the great-

granddaughter of William H. Brady and currently serves on the Company’s Board of Directors.

(2) An additional 20 shares are owned by a third trust with different trustees.
(3) William H. Brady III is grantor of this revocable trust and shares voting and dispositive powers with respect to these shares with his co-trustee.

William H. Brady III is the grandson of William H. Brady.

(b) Security Ownership of Management

The  following  table  sets  forth  the  current  beneficial  ownership  of  each  class  of  equity  securities  of  the  Company  by  each  director  and  NEO
individually and by all directors and Officers of the Company as a group as of July 31, 2022. Unless otherwise noted, the address for each of the listed
persons is c/o Brady Corporation, 6555 West Good Hope Road, Milwaukee, Wisconsin 53223. Except as otherwise indicated, all shares are owned directly.

Title of Class

Name of Beneficial Owner & Nature of Beneficial Ownership

Amount of Beneficial
Ownership(3)(4)(5)

Percent of Ownership

Class A Common Stock

 (1)

 (2)

Elizabeth P. Bruno
J. Michael Nauman
Aaron J. Pearce
Russell R. Shaller
Patrick W. Allender
Helena R. Nelligan
Bradley C. Richardson
Frank W. Harris
Nancy L. Gioia
Bentley N. Curran
Pascal Deman
Michelle E. Williams
David S. Bem
Andrew T. Gorman
Joanne Collins Smee
Vineet Nargolwala
All Officers and Directors as a Group (16 persons)

Class B Common Stock

Elizabeth P. Bruno

 (1)

*

Indicates less than one-tenth of one percent.

91

984,154 
667,282 
292,349 
164,177 
124,822 
74,918 
67,746 
35,011 
32,330 
30,075 
16,941 
14,441 
9,279 
7,767 
2,384 
2,384 
2,526,059 

1,769,304 

2.1 %
1.4 %
0.6 %
0.4 %
0.3 %
0.2 %
0.1 %
0.1 %
0.1 %
0.1 %
*
*
*
*
*
*
5.4 %

50.0 %

 
Table of Contents

(1) Ms. Bruno’s holdings of Class A Common Stock include 600,000 shares owned by a trust for which she is a trustee and has sole dispositive and
voting  authority  and  16,530  shares  owned  by  trusts  in  which  she  is  a  co-trustee.  Ms.  Bruno’s  holdings  of  Class  B  Common  Stock  include
1,769,304 shares owned by a trust over which she has sole dispositive and voting authority.

(2) Mr. Allender's holdings of Class A Common Stock include 29,479 shares owned by the Patrick and Deborah Allender Irrevocable Trust.
(3) The amount shown for all officers and directors individually and as a group (16 persons) includes options to acquire a total of 872,953 shares of
Class  A  Common  Stock,  which  are  currently  exercisable  or  will  be  exercisable  within  60  days  of  July  31,  2022,  including  the  following:  Ms.
Bruno,  8,500  shares;  Mr.  Nauman,  443,179  shares;  Mr.  Pearce,  200,163  shares;  Mr.  Shaller,  102,398  shares;  Mr.  Allender,  12,750  shares;  Ms.
Nelligan,  50,288  shares;  Mr.  Harris,  11,750  shares;  Ms.  Gioia,  8,500  shares;  Mr.  Curran,  16,645  shares;  Mr.  Deman,  13,711  shares;  and  Mr.
Gorman, 5,069 shares. It does not include other options for Class A Common Stock which have been granted at later dates and are not exercisable
within 60 days of July 31, 2022.

(4) The amount shown for all officers and directors individually and as a group (16 persons) includes unvested restricted stock units to acquire 44,021
shares  of  Class  A  Common  stock,  which  will  vest  within  60  days  of  July  31,  2022,  including  the  following:  Mr.  Nauman,  23,840  units;  Mr.
Pearce, 7,135 units; Mr. Shaller, 8,168 units; Ms. Nelligan, 2,351 units; Mr. Curran, 1,567 units; Mr. Deman, 452 units; and Mr. Gorman, 508
units. It does not include unvested restricted stock awards or restricted stock units to acquire Class A Common Stock which have been granted at
later dates and will not vest within 60 days of July 31, 2022.

(5) The  amount  shown  for  all  officers  and  directors  individually  and  as  a  group  (16  persons)  includes  Class  A  Common  Stock  owned  in  deferred
compensation  plans  totaling  189,807  shares  of  Class  A  Common  Stock,  including  the  following:  Ms.  Bruno,  2,784  shares;  Mr.  Pearce,  3,904
shares; Mr. Allender, 80,578 shares; Mr. Richardson, 67,746 shares; Mr. Harris, 2,820 shares; Ms. Gioia, 12,633 shares; Mr. Curran, 134 shares;
Dr. Williams, 14,441 shares; Ms. Collins Smee, 2,384 shares; and Mr. Nargolwala, 2,384 shares.

(c) Changes in Control

No arrangements are known to the Company, which may, at a subsequent date, result in a change in control of the Company.

(d) Equity Compensation Plan Information

Plan Category
Equity compensation plans approved by
security holders
Equity compensation plans not approved by
security holders
Total

Number of securities to be issued upon
exercise of outstanding options,
warrants and rights (a)

Weighted-average exercise price of
outstanding options, warrants and rights
(b)

Number of securities
remaining available for future issuance
under equity compensation plans
(excluding securities reflected in column
(a)) (c)

As of July 31, 2022

1,843,889  $

None
1,843,889  $

43.20 

None
43.20 

2,605,629 

None
2,605,629 

The  Company’s  equity  compensation  plan  allows  the  granting  of  stock  options,  restricted  stock,  RSUs,  and  unrestricted  stock  to  various  officers,
directors and other employees of the Company at prices equal to fair market value at the date of grant. The Company has reserved 5,000,000 shares of
Class  A  Nonvoting  Common  Stock  for  issuance  under  the  Brady  Corporation  2017  Omnibus  Incentive  Stock  Plan.  Generally,  options  will  not  be
exercisable until one year after the date of grant, and will be exercisable thereafter, to the extent of one-third per year and have a maximum term of ten
years. Generally, RSUs vest one-third per year for the first three years.

Item 13. Certain Relationships, Related Transactions, and Director Independence

The Company annually solicits information from its directors in order to ensure there are no conflicts of interest. The information gathered annually is
reviewed  by  the  Company  and  if  any  transactions  are  not  in  accordance  with  the  rules  of  the  NYSE  or  are  potentially  in  violation  of  the  Company’s
Corporate  Governance  Principles,  the  transactions  are  referred  to  the  Corporate  Governance  Committee  for  approval  or  other  action.  Further,  potential
affiliated party transactions would be reported as a part of the Company’s quarterly disclosure process. In addition, pursuant to its charter, the Company’s
Audit  Committee  periodically  reviews  reports  and  disclosures  of  insider  and  affiliated  party  transaction  with  the  Company,  if  any.  Furthermore,  the
Company’s directors are expected to be mindful of their fiduciary obligations to the Company and to report any potential

92

 
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conflicts to the Corporate Governance Committee for review. Based on the Company’s consideration of all relevant facts and circumstances, the Corporate
Governance Committee will decide whether or not to approve such transactions and will approve only those transactions that are in the best interest of the
Company. Additionally, the Company has processes in place to educate executives and employees about affiliated transactions. The Company maintains an
anonymous hotline by which employees may report potential conflicts of interest such as affiliated party transactions.

In undertaking its review of potential related party transactions, the Board considered the commercial relationships of the Company, if any, with those
entities that have employed the Company’s directors. The commercial relationships, which involved the purchase and sale of products on customary terms,
did not exceed the maximum amounts proscribed by the director independence rules of the NYSE. Furthermore, the compensation paid to the Company’s
directors  by  their  employers,  was  not  linked  in  any  way  to  the  commercial  relationships  their  employers  had  with  the  Company  in  fiscal  2022.  After
consideration of these factors, the Board concluded that none of the directors whose employers had a commercial relationship with the Company had a
material  interest  in  the  transactions  and  the  commercial  relationships  were  not  material  to  the  Company.  Based  on  these  factors,  the  Company  has
determined that it does not have material related party transactions that affect the results of operations, cash flow or financial condition. The Company has
also determined that no transactions occurred in fiscal 2022, or are currently proposed, that would require disclosure under Item 404 (a) of Regulation S-K.

See Item 10 above for a discussion of director independence.

Item 14. Principal Accountant Fees and Services

The following table presents the aggregate fees incurred for professional services by Deloitte & Touche LLP and Deloitte Tax LLP during the years
ended July 31, 2022 and 2021. Other than as set forth below, no professional services were rendered or fees billed by Deloitte & Touche LLP or Deloitte
Tax LLP during the years ended July 31, 2022 and 2021.

Audit, audit-related and tax compliance:

(1)

Audit fees 
Tax fees — compliance

Subtotal audit, audit-related and tax compliance fees

Non-audit related:

Tax fees — planning and advice

Subtotal non-audit related fees

Total fees

2022

2021

(Dollars in thousands)

$

$

1,162  $
535 
1,697 

375 
375 
2,072  $

1,198 
511 
1,709 

402 
402 
2,111 

(1) Audit  fees  consist  of  professional  services  rendered  for  the  audit  of  the  Company’s  annual  financial  statements,  attestation  of  management’s

assessment of internal control, reviews of the quarterly financial statements and statutory reporting compliance.

Ratio of Tax Planning and Advice Fees to Audit Fees, Audit-Related Fees and Tax Compliance Fees

2022

2021

0.2 to 1

0.2 to 1

Pre-Approval Policy — The services performed by the Independent Registered Public Accounting Firm (“Independent Auditors”) in fiscal 2022 were
pre-approved in accordance with the pre-approval policy and procedures adopted by the Audit Committee. The policy requires the Audit Committee to pre-
approve the audit and non-audit services performed by the Independent Auditors in order to assure that the provision of such services does not impair the
auditor’s independence. All services performed for the Company by the Independent Auditor must be approved in advance by the Audit Committee. Any
proposed services exceeding pre-approved cost levels also require specific pre-approval by the Audit Committee.

93

 
 
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PART IV

Item 15. Exhibits and Financial Statement Schedules

Item 15 (a) — The following documents are filed as part of this report:

1) & 2) Consolidated Financial Statement Schedule -

Schedule II Valuation and Qualifying Accounts

All other schedules are omitted as they are not required, or the required information is shown in the consolidated financial statements or notes
thereto.

3) Exhibits — See Exhibit Index at page 95 of this Form 10-K.

94

Table of Contents

Exhibit
Number

EXHIBIT INDEX

Description

2.1  Agreement  and  Plan  of  Merger,  dated  as  of  December  28,  2012,  by  and  among  Brady  Corporation,  BC  I  Merger  Sub

Corporation, Precision Dynamics Corporation, and Precision Dynamics Holding LLC (29)

2.2  Share and Asset Purchase Agreement, dated as of February 24, 2014, by and among Brady Corporation, LTI Flexible Products,

Inc. (d/b/a Boyd Corporation), and LTI Holdings Inc. (6)

2.3  Combination Agreement, dated as of April 15, 2021, by and between Brady S.a.r.l and Nordic ID Oyj (30)
2.4  Purchase Agreement, dated as of May 21, 2021, by and among Brady Corporation, LDC Limited, and the other institutional and

individual holders of outstanding shares of Magicard Holdings Limited (36)

2.5  Purchase  Agreement,  dated  as  of  June  16,  2021,  by  and  among  Brady  Worldwide,  Inc.,  BW  Acquisition  Corp.,  The  Code

Corporation, Certain Stockholders of the Code Corporation, and Shareholder Representative Services LLC (24)

3.1  Restated Articles of Incorporation of Brady Corporation (1)
3.2  By-Laws of Brady Corporation, as amended September 14, 2020 (23)
4.1  Description of Brady Corporation Securities (3)
4.2  Form of Indenture (1)

*10.1 Change of Control Agreement, dated as of January 7, 2020, with Pascal Deman (18)
*10.2 Brady Corporation BradyGold Plan, as amended (2)
*10.3 Executive Additional Compensation Plan, as amended (2)
*10.4 Executive Deferred Compensation Plan, as amended (37)
*10.5 Directors’ Deferred Compensation Plan, as amended (37)
*10.6 Change of Control Agreement, dated as of April 6, 2020, with Andrew T. Gorman
*10.7 Brady Corporation 2017 Omnibus Incentive Plan (27)
*10.8 Form of Nonqualified Stock Option Agreement under the Brady Corporation 2017 Omnibus Incentive Plan for awards granted

prior to Fiscal 2019 (33)

10.9  Brady Corporation Automatic Dividend Reinvestment Plan (4)

*10.10 Complete and Permanent Release and Retirement Agreement, dated as of March 10, 2022, between Brady Corporation and J.

Michael Nauman (15)

*10.11 Form  of  Fiscal  2021  Performance-Based  Restricted  Stock  Unit  Agreement  under  the  Brady  Corporation  2017  Omnibus

Incentive Plan (18)

*10.12 Form of Restricted Stock Unit Agreement under the Brady Corporation 2017 Omnibus Incentive Plan for awards granted prior

to Fiscal 2019 (33)

*10.13 Form  of  Fiscal  2020  and  Fiscal  2021  Nonqualified  Employee  Stock  Option  Agreement  under  the  Brady  Corporation  2017

Omnibus Incentive Plan (3)

*10.14 Form of Fiscal 2019 and Fiscal 2020 Performance-Based Restricted Stock Unit Agreement under the Brady Corporation 2017

Omnibus Incentive Plan (37)

*10.15 Complete  and  Permanent  Release  and  Retirement  Agreement,  dated  as  of  April  5,  2022,  between  Brady  Corporation  and

Helena R. Nelligan (14)

*10.16 Form of Fiscal 2020 and Fiscal 2021 Restricted Stock Unit Agreement under the Brady Corporation 2017 Omnibus Incentive

Plan (3)

*10.17 Employment Offer Letter, dated as of March 11, 2022, with Russell R. Shaller (15)

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Table of Contents

*10.18 Change of Control Agreement, dated as of September 11, 2015, with Aaron J. Pearce (21)
*10.19 Form of Fiscal 2019 Nonqualified Employee Stock Option Agreement under the Brady Corporation 2017 Omnibus Incentive

Plan (37)

*10.20 Restricted Stock Unit Agreement, dated as of April 1, 2022, with Russell R. Shaller (15)
*10.21 Restated Brady Corporation Restoration Plan, as amended (37)
*10.22 Change of Control Agreement, dated as of April 1, 2022, with Russell R. Shaller (15)
*10.23 Employment Offer Letter, dated as of February 19, 2020, with Andrew T. Gorman
*10.24 Form  of  Fiscal  2023  Performance-Based  Restricted  Stock  Unit  Agreement  under  the  Brady  Corporation  2017  Omnibus

Incentive Plan

*10.25 Form of Fiscal 2022 Restricted Stock Unit Agreement under the Brady Corporation 2017 Omnibus Incentive Plan (34)
*10.26 Employment Offer Letter, dated as of August 3, 2022, with Oliver Bojarski (12)
*10.27 Form of Fiscal 2019 Restricted Stock Unit Agreement under the Brady Corporation 2017 Omnibus Incentive Plan (37)
*10.28 Employee Non-Compete and Non-Disclosure Agreement, dated as of August 3, 2022, between Brady Corporation and Oliver

Bojarski (12)

10.29  First  Amendment  to  Credit  Agreement,  dated  as  of  December  21,  2021,  by  and  among  Brady  Corporation  and  certain  of  its

subsidiaries, the lenders listed therein and BMO Harris Bank, N.A., as administrative agent (20)

*10.30 Form of Fiscal 2022 Restricted Stock Unit Agreement under the Brady Corporation 2017 Omnibus Incentive Plan (34)
*10.31 Change of Control Agreement, dated as of March 3, 2014, with Bentley N. Curran (13)
*10.32 Form of Fiscal 2022 Nonqualified Employee Stock Option Agreement under the Brady Corporation 2017 Omnibus Incentive

Plan (34)

*10.33 Addendum to the 2017 General Stock Option Incentive Plan of Brady Corporation for Participants in France (18)
*10.34 Addendum to the 2017 General Restricted Stock Unit Incentive Plan of Brady Corporation for Participants in France (18)
*10.35 Form of Nonqualified Employee Stock Option Agreement under the Brady Corporation 2012 Omnibus Incentive Stock Plan

(26)

*10.36 Form of Nonqualified Employee Performance Stock Option Agreement under the Brady Corporation 2012 Omnibus Incentive

Stock Plan (26)

*10.37 Form of Director Stock Option Agreement under the Brady Corporation 2012 Omnibus Incentive Stock Plan (26)
*10.38 Form of Fiscal 2013 Nonqualified Employee Stock Option Agreement under the Brady Corporation 2012 Omnibus Incentive

Stock Plan (31)

*10.39 Form  of  Fiscal  2013  Director  Nonqualified  Stock  Option  Agreement  under  the  Brady  Corporation  2012  Omnibus  Incentive

Stock Plan (31)

10.40  Credit  Agreement,  dated  as  of  August  1,  2019,  by  and  among  Brady  Corporation  and  certain  of  its  subsidiaries,  the  lenders
listed therein, BMO Harris Bank, N.A., as administrative agent and L/C issuer, Bank of America, N.A., as syndication agent
and L/C issuer, and Wells Fargo Bank, N.A., as documentation agent (38)

*10.41 Form of Fiscal 2014 Nonqualified Employee Stock Option Agreement under the Brady Corporation 2012 Omnibus Incentive

Stock Plan (32)

*10.42 Form  of  Fiscal  2014  Director  Nonqualified  Stock  Option  Agreement  under  the  Brady  Corporation  2012  Omnibus  Incentive

Stock Plan (32)

*10.43 Form of Fiscal 2016 Nonqualified Employee Stock Option Agreement under the Brady Corporation 2012 Omnibus Incentive

Stock Plan (21)

*10.44 Form of Fiscal 2015 Nonqualified Employee Stock Option Agreement under the Brady Corporation 2012 Omnibus Incentive

Stock Plan (9)

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*10.45 Form  of  Fiscal  2015  Director  Nonqualified  Stock  Option  Agreement  under  the  Brady  Corporation  2012  Omnibus  Incentive

Stock Plan (9)

*10.46 Employment Agreement, dated as of September 4, 2014, with Pascal Deman (18)
*10.47 Amendment to the Employment Agreement, dated January 7, 2020, with Pascal Deman (18)

21  Subsidiaries of Brady Corporation
23  Consent of Deloitte & Touche LLP, Independent Registered Public Accounting Firm

31.1  Rule 13a-14(a)/15d-14(a) Certification of Russell R. Shaller
31.2  Rule 13a-14(a)/15d-14(a) Certification of Aaron J. Pearce
32.1  Section 1350 Certification of Russell R. Shaller
32.2  Section 1350 Certification of Aaron J. Pearce
101  Interactive Data File
104  Cover Page Inline XBRL data (Contained in Exhibit 101)

*

Management contract or compensatory plan or arrangement

(1)
(2)
(3)
(4)
(5)
(6)
(7)
(8)
(9)
(10) Reserved
(11) Reserved
(12)
(13)
(14)
(15)
(16) Reserved
(17) Reserved
(18)
(19) Reserved
(20)
(21)
(22) Reserved
(23)
(24)
(25) Reserved
(26)
(27)
(28) Reserved
(29)
(30)
(31)
(32)
(33)
(34)

Incorporated by reference to Registrant’s Registration Statement No. 333-04155 on Form S-3
Incorporated by reference to Registrant’s Annual Report on Form 10-K for the fiscal year ended July 31, 1989
Incorporated by reference to Registrant’s Annual Report on Form 10-K for the fiscal year ended July 31, 2019
Incorporated by reference to Registrant’s Annual Report on Form 10-K for the fiscal year ended July 31, 1992
Reserved
Incorporated by reference to Registrant’s Current Report on Form 8-K filed February 25, 2014
Reserved
Reserved
Incorporated by reference to Registrant’s Annual Report on Form 10-K for the fiscal year ended July 31, 2014

Incorporated by reference to Registrant’s Current Report on Form 8-K filed August 5, 2022
Incorporated by reference to Registrant’s Quarterly Report on Form 10-Q for the fiscal quarter ended January 31, 2014
Incorporated by reference to Registrant’s Current Report on Form 8-K filed April 7, 2022
Incorporated by reference to Registrant’s Current Report on Form 8-K filed March 16, 2022

Incorporated by reference to Registrant’s Annual Report on Form 10-K for the fiscal year ended July 31, 2020

Incorporated by reference to Registrant’s Current Report on Form 8-K filed December 22, 2021
Incorporated by reference to Registrant’s Annual Report on Form 10-K for the fiscal year ended July 31, 2015

Incorporated by reference to Registrant’s Current Report on Form 8-K filed September 16, 2020
Incorporated by reference to Registrant’s Current Report on Form 8-K filed June 21, 2021

Incorporated by reference to Registrant’s Annual Report on Form 10-K for the fiscal year ended July 31, 2011
Incorporated by reference to Registrant’s Current Report on Form 8-K filed May 27, 2016

Incorporated by reference to Registrant's Current Report on Form 8-K filed December 31, 2012
Incorporated by reference to Registrant's Current Report on Form 8-K filed April 16, 2021
Incorporated by reference to Registrant's Annual Report on Form 10-K for the fiscal year ended July 31, 2012
Incorporated by reference to Registrants Annual Report on Form 10-K for the fiscal year ended July 31, 2013
Incorporated by reference to Registrant's Current Report on Form 8-K filed July 14, 2016
Incorporated by reference to Registrants Annual Report on Form 10-K for the fiscal year ended July 31, 2021

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(35) Reserved
(36)
(37)
(38)

Incorporated by reference to Registrant's Current Report on Form 8-K filed May 26, 2021
Incorporated by reference to Registrant’s Annual Report on Form 10-K for the fiscal year ended July 31, 2018
Incorporated by reference to Registrant’s Current Report on Form 8-K filed August 1, 2019

Item 16. Form 10-K Summary

None.

BRADY CORPORATION AND SUBSIDIARIES
SCHEDULE II — VALUATION AND QUALIFYING ACCOUNTS

Description

Valuation accounts deducted in balance sheet from assets to which they apply — Accounts
receivable — allowance for credit losses:
Balances at beginning of period
Additions — Due to acquired businesses
Additions — Charged to expense
Deductions — Bad debts written off, net of recoveries

Balances at end of period
Inventory — Reserve for slow-moving inventory:
Balances at beginning of period
Additions — Due to acquired businesses
Additions — Charged to expense
Deductions — Inventory write-offs

Balances at end of period
Valuation allowances against deferred tax assets:
Balances at beginning of period
Additions — Due to acquired businesses
Additions — Charged to expense
Deductions — Valuation allowances reversed/utilized

Balances at end of period

2022

Year ended July 31,
2021
(Dollars in thousands)

2020

$

$

$

$

$

$

7,306  $
— 
859 
(810)
7,355  $

23,009  $
— 
10,198 
(3,330)
29,877  $

51,069  $
— 
48 
(3,841)
47,276  $

7,157  $
388 
803 
(1,042)
7,306  $

16,309  $
2,957 
4,908 
(1,165)
23,009  $

58,809  $
1,351 
4,168 
(13,259)
51,069  $

5,005 
— 
2,495 
(343)
7,157 

13,404 
— 
5,722 
(2,817)
16,309 

60,073 
— 
6,204 
(7,468)
58,809 

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Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on

its behalf by the undersigned, thereunto duly authorized this 1st day of September 2022.

SIGNATURES

BRADY CORPORATION
By:

/s/ AARON J. PEARCE
Aaron J. Pearce
Chief Financial Officer and Treasurer
(Principal Financial Officer)

Pursuant  to  the  requirements  of  the  Securities  Exchange  Act  of  1934,  this  report  has  been  signed  below  by  the  following  persons  on  behalf  of  the

Registrant and in the capacities and on the dates indicated.*

Signature
/s/ RUSSELL R. SHALLER
Russell R. Shaller
/s/ ANN E. THORNTON
Ann E. Thornton
/s/ PATRICK W. ALLENDER
Patrick W. Allender
/s/ DAVID S. BEM
David S. Bem
/s/ ELIZABETH P. BRUNO
Elizabeth P. Bruno
/s/ JOANNE COLLINS SMEE
Joanne Collins Smee
/s/ NANCY L. GIOIA
Nancy L. Gioia
/s/ FRANK W. HARRIS
Frank W. Harris
/s/ VINEET NARGOLWALA
Vineet Nargolwala
/s/ BRADLEY C. RICHARDSON
Bradley C. Richardson
/s/ MICHELLE E. WILLIAMS
Michelle E. Williams

*

Each of the above signatures is affixed as of September 1, 2022.

Title

President and Chief Executive Officer; Director
(Principal Executive Officer)
Chief Accounting Officer and Corporate Controller
(Principal Accounting Officer)

Director

Director

Director

Director

Director

Director

Director

Director

Director

99

 
 
 
 
  
  
  
  
  
  
  
  
  
BRADY CORPORATION
CHANGE OF CONTROL AGREEMENT

EXHIBIT 10.6

AGREEMENT,  made  as  of  April  6,  2020,  between  Brady  Corporation,  a  Wisconsin  corporation,  (“Corporation”)  and  Andrew  T.

Gorman (“Executive”).

WHEREAS, the Executive is now serving as an executive of the Corporation in a position of importance and responsibility; and

WHEREAS, the Executive possesses intimate knowledge of the business and affairs of the Corporation and its policies, markets and
financial and human resources, and the Executive has acquired certain confidential information and data with respect to the Corporation; and

WHEREAS,  the  Corporation  wishes  to  continue  to  receive  the  benefit  of  the  Executive’s  knowledge  and  experience  and,  as  an
inducement for continued service, is willing to offer the Executive certain payments due to severance as a result of change of control as set
forth herein;

NOW, THEREFORE, in consideration of the mutual promises and covenants set forth herein, the Executive and Corporation agree as

follows:

SECTION 1. DEFINITIONS.

(a)

Change of Control. For purposes of this Agreement, a “Change of Control” shall occur if and when any person or
group  of  persons  (as  defined  in  Section  13(d)(3)  of  the  Securities  and  Exchange  Act  of  1934)  other  than  the  members  of  the  family  of
William H. Brady, Jr. and their descendants, or trusts for their benefit, and the William H. Brady, Jr. Family Trust, collectively, directly or
indirectly controls in excess of 50% of the voting common stock of the Corporation.

(b)

Termination  Due  to  Change  of  Control.  A  “Termination  Due  to  Change  of  Control”  shall  occur  if  within  the  24-
month  period  beginning  with  the  date  a  Change  of  Control  occurs  (i)  the  Executive’s  employment  with  the  Corporation  is  involuntarily
terminated  (other  than  by  reason  of  death,  disability  or  Cause)  or  (ii)  the  Executive’s  employment  with  the  Corporation  is  voluntarily
terminated by the Executive subsequent to (A) any reduction in the total of the Executive’s annual base salary (exclusive of fringe benefits)
and the Executive’s target bonus in comparison with the Executive’s annual base salary and target bonus immediately prior to the date the
Change  of  Control  occurs,  (B)  a  significant  diminution  in  the  responsibilities  or  authority  of  the  Executive  in  comparison  with  the
Executive’s responsibility and authority immediately prior to the date the Change of Control occurs, or (C) the imposition of a requirement
by the Corporation that the Executive relocate to a principal work location more than 50 miles from the Executive’s principal work location
immediately prior to the date the Change of Control occurs.

(c)

“Cause” means (i) the Executive’s willful and continued failure to substantially perform the Executive’s duties with
the Corporation (other than any such failure resulting from physical or mental incapacity) after written demand for performance is given to
the  Executive  by  the  Corporation  which  specifically  identifies  the  manner  in  which  the  Corporation  believes  the  Executive  has  not
substantially performed and a reasonable time to cure has transpired, (ii) the Executive’s conviction of (or plea of nolo contendere for the
commission of) a felony, or (iii) the Executive’s commission of an act of dishonesty or of any willful act of misconduct which results in or
could reasonably be expected to result in significant injury (monetarily or otherwise) to the Corporation, as determined in good faith by the
Board of Directors of the Corporation.

(d)

“Beneficiary” means any one or more primary or secondary beneficiaries designated in writing by the Executive on a
form provided by the Corporation to receive any benefits which may become payable under this Agreement on or after the Executive’s death.
The  Executive  shall  have  the  right  to  name,  change  or  revoke  the  Executive’s  designation  of  a  Beneficiary  on  a  form  provided  by  the
Corporation. The designation on file

with  the  Corporation  at  the  time  of  the  Executive’s  death  shall  be  controlling.  Should  the  Executive  fail  to  make  a  valid  Beneficiary
designation or leave no named Beneficiary surviving, any benefits due shall be paid to the Executive’s spouse, if living; or if not living, then
to the Executive’s estate.

(e)

“Code” means the Internal Revenue Code of 1986, as amended.

SECTION 2.

PAYMENTS UPON TERMINATION DUE TO CHANGE OF CONTROL.

(a)

Following  Termination  Due  to  Change  of  Control,  the  Executive  shall  be  paid  an  amount  equal  to  two  times  the
annual  base  salary  paid  the  Executive  by  the  Corporation  in  effect  immediately  prior  to  the  date  the  Change  of  Control  occurs,  and  the
average bonus payment received in the three years immediately prior to the date the Change of Control occurs. Such amount shall be paid in
24  monthly  installments  beginning  on  the  15   day  of  the  month  following  the  month  in  which  the  Executive’s  employment  with  the
Corporation terminates.

th

(b)

If  the  scheduled  payments  under  paragraph  (a)  above  would  result  in  disallowance  of  any  portion  of  the
Corporation’s  deduction  therefore  under  Section  162(m)  of  the  Code,  the  payments  called  for  under  paragraph  (a)  shall  be  limited  to  the
amount which is deductible, with the balance to be paid during the first taxable year in which the Corporation reasonably anticipates that the
deduction of such payment is not barred by Section 162(m). However, in such event, the Corporation shall pay the Executive on a quarterly
basis an amount of interest based on the prime rate recomputed each quarter on the unpaid scheduled payments.

(c)

It  is  intended  that  (A)  each  payment  or  installment  of  payments  provided  under  this  Section  2  is  a  separate
“payment” for purposes of Code Section 409A and (B) that the payments satisfy, to the greatest extent possible, the exemptions from the
application  of  Code  Section  409A,  including  those  provided  under  Treasury  Regulations  1.409A-1(b)(4)  (regarding  short-term  deferrals),
1.409A-1(b)(9)(iii)  (regarding  the  two-times,  two  year  exception),  and  1.409A-1(b)(9)(v)  (regarding  reimbursements  and  other  separation
pay). Notwithstanding anything to the contrary in this Agreement, if the Corporation determines that on the Termination Due to Change of
Control the Executive is a “specified employee” (as such term is defined under Treasury Regulation 1.409A-1(i)(1)) of the Corporation and
that any payments to be provided to Executive are or may become subject to the additional tax under Code Section 409A(a)(1)(B) or any
other taxes or penalties imposed under Code Section 409A (“Section 409A Taxes”), then such payments shall be delayed until the date that is
six (6) months after the Termination Due to Change of Control. Any delayed payments shall be made in a lump sum on the first day of the
seventh month following the Termination Due to Change of Control, or such earlier date that, as determined by the Corporation, is sufficient
to avoid the imposition of any Section 409A Taxes on Executive.

SECTION 3.

EXCISE TAX, ATTORNEY FEES.

(a)

If the payments under Section 2 in combination with any other payments which the Executive has the right to receive
from the Corporation (the “Total Payments”) would result in the Executive incurring an excise tax as a result of Section 280(G) of the Code,
the Executive will be solely responsible for such excise tax.

(b)

If the Executive is required to file a lawsuit to enforce the Executive’s rights under this Agreement and the Executive

prevails in such lawsuit, the Corporation will reimburse the Executive for attorney fees incurred up to a maximum of $25,000.00.

SECTION 4. DEATH AFTER THE EXECUTIVE HAS BEGUN RECEIVING PAYMENTS.

Should  the  Executive  die  after  Termination  Due  to  Change  of  Control,  but  before  receiving  all  payments  due  the  Executive

hereunder, any remaining payments due shall be made to the Executive’s Beneficiary.

SECTION 5. CONFIDENTIAL INFORMATION AGREEMENT.

The  Executive  has  obligations  under  one  or  more  separate  confidential  information  agreements  which  continue  beyond  the
Executive’s  termination  of  employment.  The  payments  to  be  made  hereunder  are  conditioned  upon  the  Executive’s  compliance  with  the
terms of such confidential information agreements. The payments made hereunder shall be reduced by any payments the Corporation makes
to the Executive under any confidential

information agreement. In the event the Executive violates the provisions of a confidential information agreement, no further payments shall
be due hereunder and the Executive shall be obligated to repay all previous payments received hereunder.

SECTION 6. MISCELLANEOUS.

(a)

Non-Assignability.  This  Agreement  is  personal  to  the  Executive  and,  without  the  prior  written  consent  of  the
Corporation, shall not be assignable by the Executive otherwise than by will or the laws of descent and distribution. This  Agreement  shall
inure to the benefit of and be binding upon the Corporation and its successors and assigns as well as its parents, subsidiaries, and affiliates,
and shall also be enforceable by the Executive’s legal representatives.

(b)

Successors.  The  Corporation  shall  require  any  successor  (whether  direct  or  indirect,  by  purchase,  merger,
consolidation  or  otherwise)  to  all  or  substantially  all  of  the  business  and/or  assets  of  the  Corporation  expressly  to  assume  and  agree  to
perform this Agreement in the same manner and to the same extent that the Corporation would have been required to perform it if no such
succession  had  taken  place.  As  used  in  this  Agreement,  “Corporation”  shall  mean  both  the  Corporation  as  defined  above  and  any  such
successor that assumes and agrees to perform this Agreement, by operation of law or otherwise.

(c)

Governing Law and Forum. This Agreement shall be governed by, and construed in accordance with, the laws of the
State  of  Wisconsin,  without  reference  to  principles  of  conflict  of  laws,  to  the  extent  not  preempted  by  federal  law.  Any  and  all  disputes
between the parties regarding this Agreement shall be resolved solely by and exclusively in the state or federal courts of Wisconsin and the
parties hereby consent to jurisdiction in that forum.

(d)

Notices. All notices and other communications under this Agreement shall be in writing and shall be given by hand

delivery to the other party or by registered or certified mail, return receipt requested, postage prepaid, addressed as follows:

If to the Executive:

If to the Corporation:

Andrew Gorman
6555 West Good Hope Road
Milwaukee, Wisconsin 53223

Brady Corporation
6555 West Good Hope Road
Milwaukee, Wisconsin 53223
Attention: CEO

or to such other address as either party furnishes to the other in writing in accordance with this paragraph. Notices and communications shall
be effective when actually received by the addressee.

(e)

Construction. The invalidity or unenforceability of any provision of this Agreement shall not affect the validity or
enforceability of any other provision of this Agreement. If any provision of this Agreement shall be held invalid or unenforceable in part, the
remaining portion of such provision, together with all other provisions of this Agreement, shall remain valid and enforceable and continue in
full force and effect to the fullest extent consistent with law. The captions of this Agreement are not part of the provisions hereof and shall
have no force or effect.

(f)

No Guarantee of Employment. Nothing contained in this Agreement shall give the Executive the right to be retained

in the employment of the Corporation or affect the right of the Corporation to dismiss the Executive.

(g)

Amendment; Entire Agreement. This  Agreement  may  not  be  amended  or  modified  except  by  a  written  agreement

executed by the parties hereto or their respective successors and legal representatives. This

Agreement contains the entire agreement between the parties on the subjects covered and replaces all prior writings, proposals, specifications
or other oral or written materials relating thereto.

(h)

Impact  on  Other  Plans.  No  amounts  paid  to  the  Executive  under  this  Agreement  will  be  taken  into  account  as
“wages”, “salary”, “base pay” or any other type of compensation when determining the amount of any payment or allocation, or for any other
purpose, under any other qualified or nonqualified plan or agreement of the Corporation, except as otherwise may be specifically provided by
such plan or agreement.

(i)

Other Agreements. This Agreement supersedes any other severance arrangement or Change of Control Agreement
between the Corporation and the Executive. This Agreement does not confer any payments or benefits other than the payments described in
Sections 2 and 3 hereof.

(j)

Withholding. To the extent required by law, the Corporation shall withhold any taxes required to be withheld with
respect  to  this  Agreement  by  the  federal,  state  or  local  government  from  payments  made  hereunder  or  from  other  amounts  paid  to  the
Executive by the Corporation.

(k)

Facility  of  Payment.  If  the  Executive  or,  if  applicable,  the  Executive’s  Beneficiary,  is  under  legal  disability,  the
Corporation may direct that payments be made to a relative of such person for the benefit of such person, without the intervention of any
legal guardian or conservator, or to any legal guardian or conservator of such person. Any such distribution shall constitute a full discharge
with respect to the Corporation and the Corporation shall not be required to see to the application of any distribution so made.

SECTION 7. CLAIMS PROCEDURE.

(a)

Claim Review. If the Executive or the Executive’s Beneficiary (a “Claimant”) believes that he or she has been denied
all or a portion of a benefit under this Agreement, he or she may file a written claim for benefits with the Corporation. The Corporation shall
review the claim and notify the Claimant of the Corporation’s decision within 60 days of receipt of such claim, unless the Claimant receives
written  notice  prior  to  the  end  of  the  60-day  period  stating  that  special  circumstances  require  an  extension  of  the  time  for  decision.  The
Corporation’s decision shall be in writing, sent by mail to the Claimant’s last known address, and if a denial of the claim, must contain the
specific  reasons  for  the  denial,  reference  to  pertinent  provisions  of  this  Agreement  on  which  the  denial  is  based,  a  designation  of  any
additional material necessary to perfect the claim, and an explanation of the claim review procedure.

(b)

Appeal Procedure to the Board. A Claimant is entitled to request a review of any denial by the full Board by written
request to the Chair of the Board within 60 days of receipt of the denial. Absent a request for review within the 60-day period, the claim will
be  deemed  to  be  conclusively  denied.  The  Board  shall  afford  the  Claimant  the  opportunity  to  review  all  pertinent  documents  and  submit
issues  and  comments  in  writing  and  shall  render  a  review  decision  in  writing,  all  within  60  days  after  receipt  of  a  request  for  review
(provided  that,  in  special  circumstances  the  Board  may  extend  the  time  for  decision  by  not  more  than  60  days  upon  written  notice  to  the
Claimant.)  The  Board’s  review  decision  shall  contain  specific  reasons  for  the  decision  and  reference  to  the  pertinent  provisions  of  this
Agreement.

IN WITNESS WHEREOF, the Executive has signed this Agreement and, pursuant to the authorization of the Board, the Corporation

has caused this Agreement to be signed, all as of the date first set forth above.

/s/ ANDREW T. GORMAN
Andrew T. Gorman
General Counsel and Corporate Secretary

BRADY CORPORATION

By: /s/ J. MICHAEL NAUMAN

J. Michael Nauman
President and Chief Executive Officer

 
 
 
 
 
Brady Corporation
6555 West Good Hope Road
P.O. Box 571
Milwaukee, WI USA
53201-0571

February 19, 2020

Andrew Gorman

Dear Andrew,

EXHIBIT 10.23

Congratulations and I am very pleased to offer you the position of General Counsel and Corporate Secretary reporting directly to me.

Your start date will be on a mutually agreed upon date at which time you will become eligible for salary and benefits. If you accept this offer,
this letter establishes the terms and conditions of your employment with the Company.

Annual Base Salary. Your annual based salary will be $300,000 payable in accordance with the Company’s standard payroll practice and
subject to applicable withholding taxes. Pay increases will be reviewed annually.

Sign-On Bonus. Within  30  days  of  your  start  date,  you  will  be  paid  a  one-time  sign-on  bonus  in  the  gross  amount  of  $50,000,  which  is
subject to applicable withholding taxes. This bonus is considered eligible earnings for deferrals to the Brady 401(k). Should you voluntarily
terminate your employment within a period of one year from your start date, you will be required to pay the amount back in its entirety.

Annual Bonus Plan. You are eligible to participate in Brady’s annual incentive program. Bonus awards are based on attainment of specified
Company operating and financial goals as well as achievement of defined individual objectives. Your targeted annual incentive opportunity is
50% of annual base salary with upside potential to 289% of this target depending on individual performance and corporate results, prorated
based on your hire date.

New  Hire  Sign-On  Equity  Grant. You  will  receive  a  sign-on  equity  grant  of  restricted  stock  units  with  a  grant  value  of  $250,000  to  be
granted on your hire date. This grant will vest in equal installments on the first, second and third anniversary of the grant. The terms and
conditions of the award are set forth in the award agreement.

Annual Stock Incentives. As a key employee of Brady, you are eligible to participate in Brady’s annual equity incentive program. For fiscal
2020, a recommendation will be made to the Board of Directors and, if approved, this September 2020, you will receive a stock incentive
award  with  a  grant  date  value  of  $230,000.  The  grant  is  a  combination  of  non-qualified  stock  options,  restricted  stock  units  (RSUs)  and
performance  restricted  stock  units  (PSUs).  Thirty-three  and  one-third  percent  (33-1/3%)  of  the  equity  award  value  is  in  the  form  of  non-
qualified stock options, 33-1/3% in the form of restricted stock units (RSUs) and 33-1/3% in the form of performance restricted stock units
(PSUs).

You will be required to acquire and hold, directly or indirectly shares equal to 2 times your base salary within the next five (5) years. Your
future grants count towards meeting this requirement. No selling of company stock is allowed (other than as withholding or sale for taxes at
your  highest  applicable  tax  rate)  until  the  guideline  has  been  satisfied.  The  terms  and  conditions  of  the  award  are  set  forth  in  the  award
agreement.

Relocation. You are eligible for the full homeowner’s relocation package. Please reference the attached Homeowner’s Relocation Policy for
details. In addition to the benefits outlined in the Homeowner’s Relocation

Policy, you will also be eligible for a total of six (6) months of temporary housing and a total of six (6) months of storage of your household
goods.

You  will  also  be  granted  an  equity  award  of  restricted  stock  units  with  a  value  of  $50,000  if  the  loss  on  your  current  home  sale  exceeds
$50,000. The restricted stock units, if granted, will vest in equal installments on the first, second and third anniversary of the grant date.

Employee Benefits. As an employee of Brady, you will be eligible for an excellent package of employee benefits, which include medical,
dental, vision, life insurance, and other programs. Please see the attached Summary of Executive Benefits for full details.

Vacation and Holidays. You are eligible for vacation in accordance with the policy in effect for the location at which you will be based. You
are  eligible  for  4  weeks  of  vacation  annually  until  your  service  qualifies  you  for  the  next  higher  level  in  accordance  with  policy.  Your
eligibility for this year will be prorated based on full months of employment in the calendar year of measurement. In addition, you will enjoy
9 company paid holidays and 3 floating holidays.

As a condition of your employment, you will be required to sign the enclosed Employee Non-Compete and Non-Disclosure Agreement.

* * *

I hope this letter conveys our sincere interest in having you join Brady Corporation. I am confident that you will be challenged and offered
many opportunities for personal and professional growth. We are looking forward to the unique skills you will bring to our team. This offer is
contingent upon the satisfactory completion of US employment eligibility verification, reference check, background check, and drug screen.

If  you  choose  to  accept  our  offer  to  join  Brady  Corporation,  please  sign  and  return  a  copy  to  Helena  Nelligan  via  email  at
helena_nelligan@bradycorp.com.

Sincerely,

/s/ J. MICHAEL NAUMAN
J. Michael Nauman
President and Chief Executive Officer

ACKNOWLEDGEMENT

I acknowledge that I have carefully read this agreement and that I understand and accept the terms and conditions of this offer of employment
with Brady Corporation.

/s/ ANDREW T. GORMAN
Andrew T. Gorman

February 19, 2020
Date

BRADY CORPORATION
PERFORMANCE-BASED RESTRICTED STOCK UNITS

EXHIBIT 10.24

In  accordance  with  the  terms  of  the  Brady  Corporation  2017  Omnibus  Incentive  Plan  (the  "Plan"),  the  Management  Development  and
Compensation Committee (the “Committee”) of the Brady Corporation Board of Directors hereby grants to you, _______________    (“Employee”),
an  award  of  Performance-Based  Restricted  Stock  Units  involving  the  number  of  such  Units  set  forth  in  the  table  below.  Brady  Corporation’s  (the
“Corporation”)  records  shall  be  the  official  record  of  the  grant  described  herein  and,  in  the  event  of  any  conflict  between  this  description  and  the
Corporation’s records, the Corporation’s records shall control.

The terms and conditions of this Award are set forth in this Agreement, the attached Exhibit A, Exhibit B and in the Plan document, a copy of

which has been provided to you.

Number of Performance-Based Restricted Stock Units Granted at
Target (the “Units”):

Grant Date:
Scheduled Vesting Date:

Performance Period:

Performance Goals:

August 1, 2022

The date described in Section 2(a) of the
Agreement

Multiple performance periods are set forth in
Exhibit A, which include the annual and
cumulative periods within the three-year period
beginning on August 1, 2022 and ending on July
31, 2025.
See Exhibit A

All  terms,  provisions  and  conditions  applicable  to  Performance-Based  Restricted  Stock  Unit  Awards  set  forth  in  the  Plan  and  not  set  forth  in  this
Agreement are incorporated by reference into this Agreement. Capitalized terms not defined herein shall have the meanings specified in the Plan.

1.

Award of Performance-Based Restricted Stock Units

The Corporation hereby confirms the grant to you, as of the Grant Date and subject to the terms and conditions of this Agreement and the Plan,
of the number of Performance-Based Restricted Stock Units identified in the table above (the "Units"). Each Unit represents the right to receive
one Share of the Corporation’s Class A Nonvoting Common Stock, $.01 par value. The Units granted to you will be credited to an account in
your name maintained by the Corporation. This account shall be unfunded and maintained for bookkeeping purposes only, with the Units simply
representing an unfunded and unsecured obligation of the Corporation until they become vested or have been forfeited.

2.

Vesting and Forfeiture of Units

The  Units  shall  vest  at  the  earliest  of  the  following  times  and  to  the  degree  specified.  For  purposes  of  this  Section  2,  use  of  the  terms
“employment” and “employed” refers to providing services to the Corporation and its Affiliates in the capacity of an Employee.

1

(a)

(b)

Scheduled Vesting. The number of Units that have been earned during the Performance Period shall be eligible to vest on the Scheduled
Vesting Date, so long as the Employee’s employment has been continuous since the Grant Date. The actual number of earned Units that
will  vest  on  the  Scheduled  Vesting  Date  will  be  determined  by  the  Committee  as  provided  in  Exhibit  A.  For  these  purposes,  the
“Scheduled  Vesting  Date”  means  the  date  the  Committee  certifies  (i)  the  degree  to  which  the  applicable  Performance  Goals  for  the
Performance Period have been satisfied, and (ii) the number of Units that have been earned during the Performance Period as provided
in  Exhibit  A,  which  certification  shall  occur  no  later  than  October  15  of  the  fiscal  year  immediately  following  the  fiscal  year  during
which the Performance Period ended.

Death,  Disability,  or  Retirement.  If  employment  is  terminated  prior  to  the  last  day  of  the  Performance  Period  as  a  result  of  the
Employee’s death, disability (as defined in Section 22(e)(3) of the Code), or retirement (separation not for Cause after age 60 with at
least five years of service with the Corporation or a Subsidiary), a pro-rata number of Units shall be determined to have been earned and
will vest based on the following calculation:

(i)

(ii)

The  number  of  Units,  if  any,  that  would  have  otherwise  been  earned  by  the  Employee  as  a  result  of  satisfaction  of  the
Performance Goals for the respective Performance Period; multiplied by

The  number  of  full  months  that  the  Employee  was  employed  during  the  Performance  Period;  and  divided  by  the  number  of
months in the Performance Period.

The pro-rata number of vested Units shall be issued and delivered as soon as practicable after the Scheduled Vesting Date. Any Units
that do not become vested pursuant to this subsection shall be immediately forfeited.

(c)

Change in Control. If a Change in Control, as defined in Exhibit B, occurs while the Employee continues to be employed, then the Units
shall vest as of the Date of the Change in Control to the extent provided below:

(i)

(ii)

(iii)

If the Change in Control occurs on or after the last day of the Performance Period, the number of Units determined to have
been earned as of the end of the Performance Period in accordance with Exhibit A shall vest.

In the event of a Change in Control prior to the end of the Performance Period, the Units shall become 100% vested at target
and the conditions described under Section 2 and Exhibit A shall cease to apply.

No  event  described  in  Section  13.05  of  the  Plan  shall  cause  the  Units  to  become  vested  unless  such  event  is  a  Change  in
Control.

(d)

Forfeiture of Unvested Units. If employment is terminated prior to the Scheduled Vesting Date under circumstances other than as set
forth in Sections 2(a) through (c), all unvested Units shall immediately be forfeited.

3.

Settlement of Units

After  any  Units  vest  pursuant  to  Appendix  A  or  Section  2  of  this  Agreement,  the  Corporation  shall,  as  soon  as  practicable  (but  no  later  than
October 15 of the year following the fiscal year in which such Units vest), cause to be issued and delivered to the Employee, or to the Employee’s
designated beneficiary or estate in the event of death, one Share in payment and settlement of each vested Unit. Delivery of the Shares shall be
effected by the electronic delivery of the Shares to a designated brokerage account, shall be subject to satisfaction of withholding tax obligations
as provided in Section 4 and compliance with all applicable legal requirements as provided in Section 13.03 of the Plan, and shall be in complete
satisfaction and settlement of such vested Units. The Corporation will pay any original issue or transfer taxes with respect to the issuance and
delivery of the Shares to the Employee, and all fees and expenses incurred by it in connection therewith.

4.

Withholding Taxes

The Corporation may require, as a condition to the issuance of shares, that the Employee concurrently pay to the Corporation (either in cash or, at
the request of Employee, but subject to such rules and regulations as the

2

Administrator may adopt from time to time, in Shares of Delivered Stock) the entire amount or a portion of any taxes which the Corporation is
required to withhold by reason of the vesting or settlement of the Units, in such amount as the Administrator or the Corporation in its discretion
may determine. If and to the extent that withholding of any federal, state or local tax is required in connection with the vesting or settlement of
the Units, the Employee may, subject to such rules and regulations as the Corporation may adopt from time to time, elect to have the Corporation
hold back from the Shares to be issued upon the vesting or settlement of the Units, Shares, the Fair Market Value of which is to be applied to the
Employee's withholding obligations; provided that the Shares withheld may not have a Fair Market Value exceeding the maximum statutory tax
rates in the Employee’s applicable jurisdictions.

5.

No Dividends

No dividends will be paid or accrued on any Performance-Based Restricted Stock Units prior to the issuance of Shares.

6.

No Shareholder Rights

The Units subject to this Award do not entitle the Employee to any rights of a shareholder of the Corporation’s Class A Nonvoting Common
Stock. The Employee will not have any of the rights of a shareholder of the Corporation in connection with the grant of Units subject to this
Agreement unless and until Shares are issued to the Employee upon settlement of the Units as provided in Section 3.

7.

Transfer Restrictions

This Award is non-transferable and may not be assigned, pledged or hypothecated and shall not be subject to execution, attachment or similar
process. Upon any attempt to effect any such disposition, or upon the levy of any such process, the Award shall immediately become null and
void and the Performance-Based Restricted Stock Units shall be forfeited.

8.

Confidentiality, Non-Solicitation and Non-Compete

As consideration for the grant of this Award, Employee agrees to, understands and acknowledges the following:

(a)

During  Employee's  employment  with  the  Corporation  and  its  Affiliates  (the  "Company"),  the  Company  will  provide  Employee  with
Confidential Information relating to the Company, its business and clients, the disclosure or misuse of which would cause severe and
irreparable harm to the Company. During Employee’s employment with Company, and for a two (2)-year period thereafter, Employee
agrees  not  to  use  or  disclose  Company’s  Confidential  Information  except  as  necessary  in  executing  Employee’s  duties  for  Company.
Employee  shall  keep  Confidential  Information  constituting  a  trade  secret  under  applicable  law  confidential  for  so  long  as  such
information  constitutes  a  trade  secret  (i.e.,  protection  as  to  trade  secrets  shall  not  necessarily  expire  at  the  end  of  the  two  (2)-year
period). Upon the termination of Employee's employment with the Company for any reason, Employee shall immediately return to the
Company  all  documents  and  materials  that  contain  or  constitute  Confidential  Information,  in  any  form  whatsoever,  including  but  not
limited  to,  all  copies,  abstracts,  electronic  versions,  and  summaries  thereof.  As  to  any  electronically  stored  copies  of  Confidential
Information, Employee shall contact their supervisor or Company’s General Counsel to discuss the proper method for returning such
items. Employee hereby consents and agrees that the Company may access any of Employee’s personal computers and other electronic
storage devices (including personal phones) and any electronic storage accounts (such as dropbox) so as to allow Company to ascertain
the presence of Company’s Confidential Information and how such information has been used by Employee and to remove any such
items from such devices and accounts. Employee further agrees that, without the written consent of the Chief Executive Officer of the
Corporation or, in the case of the Chief Executive Officer of the Corporation, without the written approval of the Board of Directors of
the Corporation, Employee will not disclose, use, copy or duplicate, or otherwise permit the use, disclosure, copying or duplication of
any  Confidential  Information  of  the  Company,  other  than  in  connection  with  the  authorized  activities  conducted  in  the  course  of
Employee's employment with the Company. Employee agrees to take all reasonable steps and precautions to prevent any unauthorized
disclosure, use, copying or duplication of Confidential Information. For purposes of this Agreement, Confidential Information means
any and all financial, technical, commercial or other information concerning the business and affairs of the Company that is confidential
and proprietary to the

3

Company, including without limitation,

(i)

(ii)

(iii)

(iv)

(v)

(vi)

information relating to the Company’s past and existing customers and vendors and development of prospective customers and
vendors,  including  specific  customer  product  requirements,  pricing  arrangements,  payments  terms,  customer  lists  and  other
similar information;

inventions,  designs,  methods,  discoveries,  works  of  authorship,  creations,  improvements  or  ideas  developed  or  otherwise
produced, acquired or used by the Company;

the Company’s proprietary programs, processes or software, consisting of but not limited to, computer programs in source or
object  code  and  all  related  documentation  and  training  materials,  including  all  upgrades,  updates,  improvements,  derivatives
and  modifications  thereof  and  including  programs  and  documentation  in  incomplete  stages  of  design  or  research  and
development;

the subject matter of the Company’s patents, design patents, copyrights, trade secrets, trademarks, service marks, trade names,
trade  dress,  manuals,  operating  instructions,  training  materials,  and  other  industrial  property,  including  such  information  in
incomplete stages of design or research and development; and

other confidential and proprietary information or documents relating to the Company’s products, business and marketing plans
and  techniques,  sales  and  distribution  networks  and  any  other  information  or  documents  which  the  Company  reasonably
regards as being confidential.

Confidential  Information  does  not  include  information  which:  (i)  is  already  available  to  the  public  without  wrongful  act  or
breach  by  Employee;  (ii)  becomes  available  to  the  public  through  no  fault  of  Employee;  or  (iii)  is  required  to  be  disclosed
pursuant to a court order or order of government authority, provided that Employee promptly notifies Company of such request
so Company may seek a protective order.

(b)

(c)

(d)

(e)

Post-Employment Customer Non-Solicitation Agreement. For one (1) year following Employee’s separation from Company, Employee
will not contact—or support others in contacting—customers of Company with whom Employee had business contact during the last
two (2) years of Employee’s employment with Company, for the purpose of selling or providing products or services competitive with
those offered by Company (“Competitive Products”). “Competitive Products” shall mean products and services competitive with those
products and services for which Employee was responsible during the last two (2) years of Employee’s employment with Company.

Post-Employment  Non-Solicitation  Agreement  Based  Upon  Customer  Knowledge. For  one  (1)  year  following  Employee’s  separation
from Company, Employee will not contact—or support others in contacting—customers of Company about whom Employee possesses
Confidential Information or for whom Employee supervised others in serving during the last two (2) years of Employee’s employment
with Company, for the purpose of selling or providing products or services competitive with those offered by Company (“Competitive
Products”). “Competitive Products” shall mean products and services competitive with those products and services for which Employee
was responsible during the last two (2) years of Employee’s employment with Company.

Post-Employment  Non-Compete  Agreement.  For  one  (1)  year  following  Employee’s  separation  from  Company,  Employee  will  not,
directly or indirectly, within the United States, provide services similar to any of those Employee provided to Company during the last
two (2) years of Employee’s employment with Company to a competitor of Company or a person or entity preparing to compete with
Company.

Post-Employment Restriction on Working With Competitive Products. For one (1) year following Employee’s separation from Company,
Employee will not, work in the development, design, modification, improvement, or creation of products or services competitive with
any  products  or  services  with  which  Employee  was  involved  in  the  development,  design,  modification,  improvement  or  creation  for
Company during the last two (2) years of Employee’s employment.

(f)

Post-Employment Restriction on Advising Investors. For one (1) year following Employee’s separation

4

(g)

(h)

(i)

(j)

(k)

from Company, Employee will not, directly or indirectly, advise a private equity firm or other investor regarding buying, investing in, or
divesting from Company or any of its competitors.

Post-Employment Restriction on Soliciting Employees. For one (1) year following Employee’s separation from Company, Employee will
not solicit or encourage other employees of Company to provide services to a competitor of Company or to otherwise terminate their
relationship with Company.

Duty of Loyalty and Related Obligations. Employee acknowledges and agrees that Employee owes Company a duty of loyalty while
employed by Company. During Employee’s employment with Company, Employee agrees not to take action that will harm Company,
such as, encouraging employees, vendors, suppliers, contractors, or customers to terminate their relationships with Company, usurping a
business opportunity from Company, engaging in conduct that would injure Company’s reputation, providing services or assistance to a
competitive enterprise, or otherwise competing with Company.

Non-Disparagement and Social Media. Employee  agrees  not  to  disparage  Company  or  any  of  its  officers,  directors,  or  employees  on
social media, on any public platform, or to persons external to Company when such comments have the potential to harm Company (i.e.,
making disparaging comments about Company to distributors, customers, suppliers, etc.).

Other  Business  Relationships.  Employee  agrees,  for  a  one  (1)-year  period  following  Employee’s  separation  from  Company,  not  to
encourage or advise any vendors, suppliers, or others possessing a business relationship with Company to terminate that relationship or
to otherwise modify that relationship to Company’s detriment.

Employee acknowledges and agrees that compliance with this Section 8 is necessary to protect the Company, and that a breach of any of
this Section 8 will result in irreparable and continuing damage to the Company for which there will be no adequate remedy at law. In the
event of a breach of this Section 8, or any part thereof, the Company, and its successors and assigns, shall be entitled to injunctive relief
and to such other and further relief as is proper under the circumstances. The Company shall institute and prosecute proceedings in any
Court of competent jurisdiction either in law or in equity to obtain damages for any such breach of this Section 8, or to enjoin Employee
from  performing  services  in  breach  of  Section  8(b)  during  the  term  of  employment  and  for  a  period  of  12  months  following  the
termination of employment. Employee hereby agrees to submit to the jurisdiction of any Court of competent jurisdiction in any disputes
that arise under this Agreement.

(l)

Employee further agrees that, in the event of a breach of this Section 8, the Corporation may elect to recover all or any part of the value
of any amounts previously paid or payable or any Shares (or the value of any Shares) delivered or deliverable to Employee pursuant to
any Company bonus program, this Agreement, and any other Company plan or arrangement.

(m)

Employee agrees that the terms of this Section 8 shall survive the termination of Employee's employment with the Company.

(n)

EMPLOYEE HAS READ THIS SECTION 8 AND AGREES THAT THE CONSIDERATION PROVIDED BY THE CORPORATION
IS  FAIR  AND  REASONABLE  AND  FURTHER  AGREES  THAT  GIVEN  THE  IMPORTANCE  TO  THE  COMPANY  OF  ITS
CONFIDENTIAL  AND  PROPRIETARY  INFORMATION,  THE  POST-EMPLOYMENT  RESTRICTIONS  ON  EMPLOYEE'S
ACTIVITIES ARE LIKEWISE FAIR AND REASONABLE.

9.

Clawback

This Award is subject to the terms of the Corporation's recoupment, clawback or similar policy as it may be in effect from time to time, as well as
any similar provisions of applicable law, any of which could in certain circumstances require repayment or forfeiture of Awards or any Shares or
other cash or property received with respect to the Awards (including any value received from a disposition of the Shares acquired upon payment
of the Awards).

10.

Binding Effect

This Agreement will be binding in all respects on heirs, representatives, successors and assigns of the Employee, and

5

on the successors and assigns of the Corporation.

11.

Provisions of Plan Controlling

This  Award  is  subject  in  all  respects  to  the  provisions  of  the  Plan.  In  the  event  of  any  conflict  between  any  provisions  of  this  Award  and  the
provisions of the Plan, the provisions of the Plan shall control, except to the extent the Plan permits the Committee to modify the terms of an
Award grant and has done so herein. Terms defined in the Plan where used herein shall have the meanings as so defined. Employee acknowledges
receipt of a copy of the Plan.

12.

Wisconsin Contract

This Award has been granted in Wisconsin and shall be construed under the laws of that state.

13.

Severability

Wherever possible, each provision of this Award will be interpreted in such manner as to be effective and valid under applicable law, but if any
provision  hereof  is  held  to  be  prohibited  by  or  invalid  under  applicable  law,  such  provision  will  be  ineffective  only  to  the  extent  of  such
prohibition  or  invalidity,  without  invalidating  the  remainder  of  such  provision  or  the  remaining  provisions  hereof.  A  court  of  competent
jurisdiction is expressly authorized to modify overbroad provisions so as to make them enforceable to the maximum extent permitted by law and
is further authorized to strike whole provisions that cannot be so modified.

14.

No Contract

Nothing in this Agreement is intended to change Employee’s status as an at-will employee. Employee understands that Employee is an at-will
employee and that Employee’s employment can be terminated at any time, with or without notice or cause, by either Employee or Corporation.

15.

Notice of Immunity

In accordance with the Defend Trade Secrets Act, Employee is hereby advised that:

An individual shall not be held criminally or civilly liable under any federal or state trade secret law for the disclosure of a trade secret that is
made  in  confidence  to  a  federal,  state,  or  local  government  official  or  to  an  attorney  solely  for  the  purpose  of  reporting  or  investigating  a
suspected violation of law. An individual shall not be held criminally or civilly liable under any federal or state trade secret law for the disclosure
of  a  trade  secret  that  is  made  in  a  complaint  or  other  document  filed  in  a  lawsuit  or  other  proceeding,  if  such  filing  is  made  under  seal.  An
individual  who  files  a  lawsuit  for  retaliation  by  an  employer  for  reporting  a  suspected  violation  of  law  may  disclose  the  trade  secret  to  the
attorney of the individual and use the trade secret information in the court proceeding, if the individual files any document containing the trade
secret under seal; and does not disclose the trade secret, except pursuant to court order.

16.

Data Privacy

In accepting the grant of this Award, the Employee hereby explicitly and unambiguously consents to the collection, use and transfer, in electronic
or other form, of the Employee’s personal data as described in this Agreement and any other grant materials by and among, as applicable, the
Company for the exclusive purpose of implementing, administering and managing the Employee’s participation in the Plan.

The Employee understands that personal information about the Employee, including, but not limited to, the Employee’s name, home address,
email address and telephone number, date of birth, social insurance number, salary, nationality, job title, any shares of Common Stock held in the
Company, details of all awards or any other entitlement to shares of Common Stock or equivalent benefits awarded, canceled, exercised, vested,
unvested or outstanding in the Employee’s favor (“Data”), may be collected, recorded, held, used and disclosed by the Company and any non-
Brady  entities  engaged  by  the  Company  to  provide  services  in  connection  with  this  grant  (a  “Third  Party  Administrator”),  for  the  exclusive
purpose of implementing, administering and managing the Plan. You understand that the Company may transfer such information to Third Party
Administrators, regardless of whether such Third Party Administrators are located within your country of residence.

6

The Employee understands that the Employee may, at any time, view Data, request information about the storage and processing of Data, require
any  necessary  amendments  to  Data  or  refuse  or  withdraw  the  consents  herein,  in  any  case,  without  cost,  by  contacting  the  Employee’s  local
human  resources  representative.  Further,  the  Employee  understands  that  the  Employee  is  providing  the  consents  herein  on  a  purely  voluntary
basis. If the Employee does not consent, or if the Employee later seeks to revoke the Employee’s consent, the Employee’s employment status or
service relationship with the Employer will not be affected; the only consequence of refusing or withdrawing the Employee’s consent is that the
Company would not be able to grant Awards to the Employee or administer or maintain such awards. Therefore, the Employee understands that
refusing or withdrawing the Employee’s consent may affect the Employee’s ability to participate in the Plan.

17.

Electronic Delivery and Acceptance

The  Company  may,  in  its  sole  discretion,  decide  to  deliver  any  documents  related  to  current  or  future  participation  in  the  Plan  by  electronic
means. The Employee hereby consents to receive such documents by electronic delivery and agrees to participate in the Plan through an online or
electronic system established and maintained by the Company or a Third Party Administrator designated by the Company. Further, the parties
hereto shall be entitled to rely on electronic delivery of this Agreement, and delivery by either party of shall be legally effective to create a valid
and binding agreement between the parties in accordance with the terms hereof.

IN WITNESS WHEREOF, the Corporation has granted this Award as of the day and year first above written.

BRADY CORPORATION
By: /s/ RUSSELL SHALLER
Name: Russell Shaller

Its: President and Chief Executive Officer

7

EXHIBIT A

Performance Goals

8

EXHIBIT B

Change in Control Definition

A “Change in Control” means the occurrence of any one of the following events:

(a)

A direct or indirect acquisition by an individual, entity or group (within the meaning of Section 13(d)(3) or 14(d)(2) of the Securities
Exchange Act of 1934, as amended (the “Exchange Act”)) (a “Person”) of beneficial ownership (within the meaning of Rule 13d-3 of the Exchange Act)
of  voting  securities  of  the  Company  where  such  acquisition  causes  any  such  Person  to  own  more  than  50%  of  the  combined  voting  power  of  the
Company’s voting securities entitled to vote generally in the election of directors (the “Outstanding Company Voting Securities”); provided, however, that
the following shall not be deemed to result in a Change in Control, (i) any acquisition or holding by the members of the family of William H. Brady Jr.
and their descendants or trusts for their benefit, and the William H. Brady III Living Trust, (ii) any acquisition directly from the Company, other than an
acquisition by virtue of the exercise of a conversion privilege unless the security being so converted was itself acquired directly from the Company, (iii)
any  acquisition  by  the  Company  or  a  wholly  owned  Subsidiary,  (iv)  any  acquisition  by  any  employee  benefit  plan  (or  related  trust)  sponsored  or
maintained by the Company or any entity controlled by the Company, (v) any underwriter temporarily holding securities pursuant to an offering of such
securities, or (vi) any acquisition by any entity pursuant to a transaction which complies with clauses (i), (ii) and (iii) of subsection (c) of this definition; or

(b)

A  change  in  the  composition  of  the  Board  such  that  the  individuals  who,  as  of  August  1,  2016,  constitute  the  Board  (the  “Incumbent
Board”)  cease  for  any  reason  to  constitute  a  majority  of  the  Board;  provided,  however,  that  any  individual  who  becomes  a  member  of  the  Board
subsequent to August 1, 2016, whose election, or nomination for election by the Company’s shareholders, was approved by a vote of a majority of those
individuals then comprising the Incumbent Board shall be considered as though such individual were a member of the Incumbent Board; but, provided
further, that any such individual whose initial assumption of office occurs as a result of either an actual or threatened election contest with respect to the
election or removal of directors or other actual or threatened solicitation of proxies or consents by or on behalf of a Person other than the Board shall not
be so considered as a member of the Incumbent Board; provided, further, however, that a director who has been approved by members of the family of
William H. Brady Jr. and their descendants or trusts for their benefit, and the William H. Brady III Living Trust while they beneficially own collectively
more  than  50%  of  the  combined  voting  power  of  the  then  outstanding  voting  securities  of  the  Company  entitled  to  vote  generally  in  the  election  of
directors shall be deemed to be an Incumbent Director; or

(c)

Approval  by  the  shareholders  of  the  Company  and  the  subsequent  consummation  of  a  reorganization,  merger  or  consolidation  (a
“Business Combination”), in each case, unless, following such Business Combination: (i) all or substantially all of the individuals and entities who were
the  beneficial  owners,  respectively,  of  the  total  number  of  outstanding  shares  of  both  Class  A  Common  Stock  and  Class  B  Common  Stock  (the
“Outstanding Company Common Stock”) and Outstanding Company Voting Securities immediately prior to such Business Combination beneficially own,
directly or indirectly, more than fifty percent (50%) of, respectively, the then outstanding shares of common stock and the combined voting power of the
then outstanding voting securities entitled to vote generally in the election of directors, as the case may be, of the corporation resulting from such Business
Combination (including, without limitation, an entity which as a result of such transaction owns the Company or all or substantially all of the Company’s
assets either directly or through one or more subsidiaries); (ii) no Person (excluding any employee benefit plan (or related trust) of the Company or such
corporation  resulting  from  such  Business  Combination)  beneficially  owns,  directly  or  indirectly,  fifty  percent  (50%)  or  more  of,  respectively,  the  then
outstanding shares of common stock of the corporation resulting from such Business Combination or the combined voting power of the then outstanding
voting securities of such corporation except to the extent that such ownership existed prior to the Business Combination; and (iii) at least a majority of the
members of the board of directors of the corporation resulting from such Business Combination were members of the Incumbent Board at the time of the
execution of the initial agreement, or of the action of the Board, providing for such Business Combination, or

(d)

Approval  by  the  shareholders  of  the  Company  and  the  subsequent  consummation  of  (i)  a  complete  liquidation  or  dissolution  of  the
Company or (ii) the sale or other disposition of all or substantially all of the assets of the Company, unless the sale or other disposition is to a corporation,
with respect to which following such sale or other disposition, (A) all or substantially all of the individuals and entities who were the beneficial owners,
respectively,  of  the  total  number  of  outstanding  shares  of  both  Outstanding  Company  Common  Stock  and  Outstanding  Company  Voting  Securities
immediately  prior  to  such  sale  or  other  disposition  beneficially  own,  directly  or  indirectly,  more  than  fifty  percent  (50%)  of,  respectively,  the  then
outstanding shares of common stock and the combined voting power of the then outstanding voting securities entitled to vote generally in the election of
directors  of  such  other  corporation,  (B)  no  Person  (excluding  any  employee  benefit  plan  (or  related  trust)  of  the  Company  or  such  corporation)
beneficially owns, directly or indirectly, fifty

9

percent  (50%)  or  more  of,  respectively,  the  then  outstanding  shares  of  common  stock  of  such  corporation  or  the  combined  voting  power  of  the  then
outstanding voting securities of such corporation except to the extent that such ownership existed prior to the sale or other disposition, and (C) at least a
majority of the members of the board of directors of such corporation were members of the Incumbent Board at the time of the execution of the initial
agreement, or of the action of the Board, providing for such sale or other disposition of assets of the Company or were elected, appointed or nominated by
the Board.

Notwithstanding  the  foregoing,  for  purposes  of  any  Award  subject  to  Section  409A  of  the  Code,  no  Change  in  Control  shall  deemed  to  have
occurred upon an event described in this definition unless the event constitutes a change in ownership of the Company, a change in effective control of the
Company, a change in ownership of a substantial portion of the Company’s assets, each under Section 409A of the Code or otherwise constitutes a change
on control within the meaning of Section 409A of the Code; provided, however, if the Company treats an event as a Change in Control that does not meet
the requirements of Section 409A of the Code, such Award shall be paid when it would otherwise have been paid but for the Change in Control.

10

SCHEDULE OF SUBSIDIARIES OF BRADY CORPORATION
July 31, 2022

EXHIBIT 21

State (Country)
of Incorporation
Wisconsin
Delaware

Percentage of Voting
Securities Owned
Parent
100%

Delaware
Delaware
Delaware
Delaware

Delaware
Wisconsin
Wisconsin

100%
100%
100%
100%

100%
100%
100%

California

100%

Vermont
Washington
Australia
Australia

Australia
Belgium
Belgium
Brazil
Canada

100%
100%
100%
100%

100%
100%
100%
100%
100%

China

100%

Name of Company
Brady Corporation
AIO Acquisition Inc.

Doing Business As:

All-On-One Products
Personnel Concepts

Brady Holdings Mexico LLC
Nordic ID Inc.
The Code Corporation
Tricor Direct, Inc.

Doing Business As:

  Champion Americas
Clement Communications
Emedco
Seton
Worldmark of Wisconsin Inc.
Brady International Co.
Brady Worldwide, Inc.

Doing Business As:

Electromark
Sorbent Products Company
TISCOR
Precision Dynamics Corporation

Doing Business As:

Brady People ID
Dual Core
PDC
IDenticard
PDC IDenticard
Pharmex
PromoVision
TimeMed Labeling Systems

Idem Indemnity, Inc.
Magicard US, Inc.
Brady Australia Holdings Pty. Ltd.
Brady Australia Pty. Ltd.
Doing Business As:

Scafftag Australia
Seton Australia
Trafalgar First Aid

Carroll Australasia Pty. Ltd.
Precision Dynamics Europe SRL
W.H. Brady N.V.
W.H.B. do Brasil Ltda.
W.H.B. Identification Solutions Inc.

Doing Business As:
Brady
Identicam Systems
IDenticard
PDC
Seton

Brady (Beijing) Co. Ltd.

 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
Brady (Xiamen) Co., Ltd.
Brady Investment Management (Shanghai) Co., Ltd.
Brady Printing (Shenzhen) Co., Ltd.
Brady Technology (Wuxi) Co. Ltd.
Brady A/S
Nordic ID Oyj
Braton Europe S.A.R.L.
Brady Groupe S.A.S.

Doing Business As:
Brady
PDC
Seton
Signals
Securimed S.A.S.
Brady GmbH

Doing Business As:
Brady
PDC
Seton
Transposafe

Nordic ID GmbH
Bakee Metal Manufactory Company Limited
Brady Corporation Hong Kong Limited
Brady Company India Private Limited
Brady Italia, S.r.l.
Nippon Brady K.K.
Brady Finance Luxembourg S.à.r.l.
Brady Luxembourg S.à.r.l.
Brady S.à.r.l.
Brady Technology SDN. BHD.
Brady Mexico, S. de R.L. de C.V.
W.H. Brady S. de R.L. de C.V.
Brady B.V.

Doing Business As:

PDC

Brady Finance B.V.
Code Corporation B.V.
Brady AS
Pervaco AS
Brady Philippines Direct Marketing Inc.
Brady Polska Sp. Z.o.o.
Brady LLC
Brady Asia Holding Pte. Ltd.
Brady Asia Pacific Pte. Ltd.
Brady Corporation Asia Pte. Ltd.
Brady Singapore Pte. Ltd.
Cortex Pte. Ltd.
Brady s.r.o.
Grafo Wiremarkers Pty. Ltd.
Wiremarkers Africa Pty. Ltd.
Brady IDS Korea LLC
Brady Identificación S.L.U.
Doing Business As:

PDC

Nordic ID Iberia, S.L.
Brady AB
Brady Sweden Holding AB
Brady (Thailand) Co., Ltd.

China
China
China
China
Denmark
Finland
France
France

France
Germany

Germany
Hong Kong
Hong Kong
India
Italy
Japan
Luxembourg
Luxembourg
Luxembourg
Malaysia
Mexico
Mexico
Netherlands

Netherlands
Netherlands
Norway
Norway
Philippines
Poland
Russia
Singapore
Singapore
Singapore
Singapore
Singapore
Slovakia
South Africa
South Africa
South Korea
Spain

Spain
Sweden
Sweden
Thailand

100%
100%
100%
100%
100%
100%
100%
100%

100%
100%

100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%

100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%

100%
100%
100%
100%

  
  
Brady Etiket ve Isaretleme Ticaret Ltd. Sirketi
Brady Middle East FZE
B.I. (UK) Limited
Brady Corporation Limited

Doing Business As:

BIG
PDC
Safetyshop
Scafftag
Seton
Signs and Labels

Brady European Holdings Limited
Magicard Holdings Limited
Magicard Limited
Brady Vietnam Company Limited

Turkey
United Arab Emirates
United Kingdom
United Kingdom

United Kingdom
United Kingdom
United Kingdom
Vietnam

100%
100%
100%
100%

100%
100%
100%
100%

CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

We consent to the incorporation by reference in Registration Statement Nos. 333-38857, 333-92417, 333-134503, 333-137686, 333-141402, 333-162538,
333-177039 and 333-212625 on Form S-8 and Registration Statement No. 333-248835 on Form S-3 of our reports dated September 1, 2022, relating to the
financial statements of Brady Corporation and the effectiveness of Brady Corporation’s internal control over financial reporting, appearing in this Annual
Report on Form 10-K of Brady Corporation for the year ended July 31, 2022.

EXHIBIT 23

/s/ DELOITTE & TOUCHE LLP

Milwaukee, Wisconsin
September 1, 2022

EXHIBIT 31.1

I, Russell R. Shaller, certify that:

(1) I have reviewed this annual report on Form 10-K of Brady Corporation;

RULE 13a-14(a)/15d-14(a) CERTIFICATION

(2) Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the

statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

(3) Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the

financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

(4) The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in
Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for
the registrant and have:

a)  Designed  such  disclosure  controls  and  procedures,  or  caused  such  disclosure  controls  and  procedures  to  be  designed  under  our  supervision,  to
ensure  that  material  information  relating  to  the  registrant,  including  its  consolidated  subsidiaries,  is  made  known  to  us  by  others  within  those  entities,
particularly during the period in which this report is being prepared;

b)  Designed  such  internal  control  over  financial  reporting,  or  caused  such  internal  control  over  financial  reporting  to  be  designed  under  our
supervision  to  provided  reasonable  assurance  regarding  the  reliability  of  financial  reporting  and  the  preparation  of  financial  statements  for  external
purposes in accordance with generally accepted accounting principles;

c)  Evaluated  the  effectiveness  of  the  registrant’s  disclosure  controls  and  procedures  and  presented  in  this  report  our  conclusions  about  the

effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent
fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect,
the registrant’s internal control over financial reporting; and

(5) The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to

the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably

likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control

over financial reporting.

Date: September 1, 2022

/s/ RUSSELL R. SHALLER
Russell R. Shaller
President and Chief Executive Officer

 
EXHIBIT 31.2

I, Aaron J. Pearce, certify that:

(1) I have reviewed this annual report on Form 10-K of Brady Corporation;

RULE 13a-14(a)/15d-14(a) CERTIFICATION

(2) Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the

statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

(3) Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the

financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

(4) The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in
Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for
the registrant and have:

a)  Designed  such  disclosure  controls  and  procedures,  or  caused  such  disclosure  controls  and  procedures  to  be  designed  under  our  supervision,  to
ensure  that  material  information  relating  to  the  registrant,  including  its  consolidated  subsidiaries,  is  made  known  to  us  by  others  within  those  entities,
particularly during the period in which this report is being prepared;

b)  Designed  such  internal  control  over  financial  reporting,  or  caused  such  internal  control  over  financial  reporting  to  be  designed  under  our
supervision  to  provided  reasonable  assurance  regarding  the  reliability  of  financial  reporting  and  the  preparation  of  financial  statements  for  external
purposes in accordance with generally accepted accounting principles;

c)  Evaluated  the  effectiveness  of  the  registrant’s  disclosure  controls  and  procedures  and  presented  in  this  report  our  conclusions  about  the

effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent
fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect,
the registrant’s internal control over financial reporting; and

(5) The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to

the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably

likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control

over financial reporting.

Date: September 1, 2022

/s/ AARON J. PEARCE
Aaron J. Pearce
Chief Financial Officer and Treasurer

 
SECTION 1350 CERTIFICATION

EXHIBIT 32.1

Pursuant  to  18  U.S.C.  Section  1350,  as  adopted  pursuant  to  Section  906  of  the  Sarbanes-Oxley  Act  of  2002,  the  undersigned  officer  of  Brady

Corporation (the “Company”) certifies to his knowledge that:

(1) The Annual Report on Form 10-K of the Company for the year ended July 31, 2022 fully complies with the requirements of Section 13(a) or

15(d) of the Securities Exchange Act of 1934; and

(2)  The  information  contained  in  that  Form  10-K  fairly  presents,  in  all  material  respects,  the  financial  conditions  and  results  of  operations  of  the

Company.

Date: September 1, 2022

/s/ RUSSELL R. SHALLER
Russell R. Shaller
President and Chief Executive Officer

A  signed  original  of  this  written  statement  required  by  Section  906,  or  other  document  authenticating,  acknowledging,  or  otherwise  adopting  the
signature that appears in typed form within the electronic version of this written statement required by Section 906, has been provided to the Company and
will be retained by the Company and furnished to the Securities and Exchange Commission or its staff upon request. This certification accompanies this
report  pursuant  to  Section  906  of  the  Sarbanes-Oxley  Act  of  2002  and  shall  not  be  deemed  filed  by  the  Company  for  purposes  of  Section  18  of  the
Securities Exchange Act of 1934, as amended.

 
SECTION 1350 CERTIFICATION

EXHIBIT 32.2

Pursuant  to  18  U.S.C.  Section  1350,  as  adopted  pursuant  to  Section  906  of  the  Sarbanes-Oxley  Act  of  2002,  the  undersigned  officer  of  Brady

Corporation (the “Company”) certifies to his knowledge that:

(1) The Annual Report on Form 10-K of the Company for the year ended July 31, 2022 fully complies with the requirements of Section 13(a) or

15(d) of the Securities Exchange Act of 1934; and

(2)  The  information  contained  in  that  Form  10-K  fairly  presents,  in  all  material  respects,  the  financial  conditions  and  results  of  operations  of  the

Company.

Date: September 1, 2022

/s/ AARON J. PEARCE
Aaron J. Pearce
Chief Financial Officer and Treasurer

A  signed  original  of  this  written  statement  required  by  Section  906,  or  other  document  authenticating,  acknowledging,  or  otherwise  adopting  the
signature that appears in typed form within the electronic version of this written statement required by Section 906, has been provided to the Company and
will be retained by the Company and furnished to the Securities and Exchange Commission or its staff upon request. This certification accompanies this
report  pursuant  to  Section  906  of  the  Sarbanes-Oxley  Act  of  2002  and  shall  not  be  deemed  filed  by  the  Company  for  purposes  of  Section  18  of  the
Securities Exchange Act of 1934, as amended.