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Brady

brc · NYSE Industrials
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Ticker brc
Exchange NYSE
Sector Industrials
Industry Security & Protection Services
Employees 5001-10,000
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FY2023 Annual Report · Brady
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Table of Contents

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-K

☑ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended July 31, 2023

or

☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from                    to                    

Commission file number 1-14959

BRADY CORPORATION

(Exact name of registrant as specified in charter)

Wisconsin
(State or other jurisdiction of incorporation or organization)

39-0178960
(IRS Employer Identification No.)

6555 West Good Hope Road
Milwaukee, Wisconsin 53223
(Address of principal executive offices and Zip Code)

(414) 358-6600
(Registrant’s telephone number, including area code)

Securities registered pursuant to Section 12(b) of the Act:

Title of each class

Trading Symbol

Name of each exchange on which registered

Class A Nonvoting Common Stock, par value $0.01 per share

BRC

New York Stock Exchange

Securities registered pursuant to Section 12(g) of the Act: None 

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.    Yes   ☑   No  ☐

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.    Yes   ☐    No  ☑

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for
such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.    Yes  ☑    No  ☐

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter)
during the preceding 12 months (or for such shorter period that the registrant was required to submit such files).    Yes  ☑    No  ☐

Indicate  by  check  mark  whether  the  registrant  is  a  large  accelerated  filer,  an  accelerated  filer,  a  non-accelerated  filer,  smaller  reporting  company,  or  an  emerging  growth  company.  See  the
definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company," and "emerging growth company" in Rule 12b-2 of the Exchange Act.

Large accelerated filer

Non-accelerated filer

  ☑
  ☐

Accelerated filer

Smaller reporting company

  ☐
  ☐

Emerging growth company

☐

If  an  emerging  growth  company,  indicate  by  check  mark  if  the  registrant  has  elected  not  to  use  the  extended  transition  period  for  complying  with  any  new  or  revised  financial  accounting
standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Indicate by check mark whether the registrant has filed a report on and attestation to its management's assessment of the effectiveness of its internal control over financial reporting under Section
404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by the registered public accounting firm that prepared or issued its audit report.  ☑ 

If securities are registered pursuant to Section 12(b) of the Act, indicate by check mark whether the financial statements of the registrant included in the filing reflect the correction of an error to
previously issued financial statements. ☐ 

Indicate by check mark whether any of those error corrections are restatements that required a recovery analysis of incentive-based compensation received by any of the registrant’s executive
officers during the relevant recovery period pursuant to §240.10D-1(b). ☐

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act).    Yes  ☐    No  ☑

The aggregate market value of the non-voting common stock held by non-affiliates of the registrant as of January 31, 2023, was approximately $2,362,342,797 based on the closing sale price of
$53.47 per share on that date as reported for the New York Stock Exchange. As of August 31, 2023, there were 44,825,183 outstanding shares of Class A Nonvoting Common Stock (the “Class A
Common Stock”), and 3,538,628 shares of Class B Common Stock. The Class B Common Stock, all of which is held by affiliates of the registrant, is the only voting stock.

 
INDEX

PART I

Page

Table of Contents

Item 1. Business

General Development of Business
Narrative Description of Business

Overview
Research and Development
Operations
Human Capital Management
Information Available on the Internet

Item 1A. Risk Factors
Item 1B. Unresolved Staff Comments
Item 2. Properties
Item 3. Legal Proceedings
Item 4. Mine Safety Disclosures

PART II

Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities
Item 6. [Reserved]
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations
Item 7A. Quantitative and Qualitative Disclosures About Market Risk
Item 8. Financial Statements and Supplementary Data
Item 9. Changes in and Disagreements With Accountants on Accounting and Financial Disclosure
Item 9A. Controls and Procedures
Item 9B. Other Information
Item 9C. Disclosure Regarding Foreign Jurisdictions That Prevent Inspections

Item 10. Directors, Executive Officers and Corporate Governance
Item 11. Executive Compensation

PART III

Compensation Discussion and Analysis
Management Development and Compensation Committee Interlocks and Insider Participation
Management Development and Compensation Committee Report
Compensation Policies and Practices
Summary Compensation Table
Grants of Plan-Based Awards for 2023
Outstanding Equity Awards at 2023 Fiscal Year End
Option Exercises and Stock Vested for Fiscal 2023
Non-Qualified Deferred Compensation for Fiscal 2023
Potential Payments Upon Termination or Change in Control
CEO Pay Ratio Disclosure
Compensation of Directors
Director Compensation Table — Fiscal 2023

Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters
Item 13. Certain Relationships, Related Transactions, and Director Independence
Item 14. Principal Accountant Fees and Services

PART IV

Item 15. Exhibits and Financial Statement Schedules
Item 16. Form 10-K Summary
Signatures

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Forward-Looking Statements

PART I

In  this  Annual  Report  on  Form  10-K  for  Brady  Corporation  ("Brady,"  "Company,"  "we,"  "us,"  or  "our"),  statements  that  are  not  reported  financial
results  or  other  historic  information  are  “forward-looking  statements.”  These  forward-looking  statements  relate  to,  among  other  things,  the  Company's
future financial position, business strategy, targets, projected sales, costs, income, capital expenditures, debt levels and cash flows, and plans and objectives
of management for future operations.

The use of words such as “may,” “will,” “expect,” “intend,” “estimate,” “anticipate,” “believe,” “should,” “project” or “plan” or similar terminology
are  generally  intended  to  identify  forward-looking  statements.  These  forward-looking  statements  by  their  nature  address  matters  that  are,  to  different
degrees, uncertain and are subject to risks, assumptions, and other factors, some of which are beyond Brady's control, that could cause actual results to
differ materially from those expressed or implied by such forward-looking statements. For Brady, uncertainties arise from:

Increased cost of raw materials, labor and freight as well as raw material shortages and supply chain disruptions    

•
• Decreased demand for the Company's products
• Ability to compete effectively or to successfully execute the Company's strategy
• Ability to develop technologically advanced products that meet customer demands
• Difficulties  in  protecting  websites,  networks,  and  systems  against  security  breaches  and  difficulties  in  preventing  phishing  attacks,  social

engineering or malicious break-ins

Risks associated with the loss of key employees
Extensive regulations by U.S. and non-U.S. governmental and self-regulatory entities
Litigation, including product liability claims

• Ability to identify, integrate, and grow acquired companies, and to manage contingent liabilities from divested businesses
•
•
•
• Adverse impacts of the novel coronavirus ("COVID-19") pandemic or other pandemics
•
•
•
• Differing interests of voting and non-voting shareholders
• Numerous other matters of national, regional and global scale, including major public health crises and government responses thereto and those of
a  political,  economic,  business,  competitive,  and  regulatory  nature  contained  from  time  to  time  in  Brady's  U.S.  Securities  and  Exchange
Commission filings, including, but not limited to, those factors listed in the “Risk Factors” section within Item 1A of Part I of this Annual Report
on Form 10-K

Foreign currency fluctuations
Potential write-offs of goodwill and other intangible assets
Changes in tax legislation and tax rates

These uncertainties may cause Brady's actual future results to be materially different than those expressed in its forward-looking statements. Brady

does not undertake to update its forward-looking statements except as required by law.

Item 1. Business

General Development of Business

Brady was incorporated under the laws of the state of Wisconsin in 1914. Brady is a global manufacturer and supplier of identification solutions and
workplace  safety  products  that  identify  and  protect  premises,  products  and  people.  The  ability  to  provide  customers  with  a  broad  range  of  proprietary,
customized  and  diverse  products  for  use  in  various  applications  across  multiple  industries  and  geographies,  along  with  a  commitment  to  quality  and
service, have made Brady a leader in many of its markets.

Effective February 1, 2023, the Company is organized and managed on a geographic basis with two reportable segments: Americas & Asia and Europe
& Australia. This change to a regional operating structure allows the Company to further integrate its businesses, support continued growth through the
application of the best go-to-market strategies in key geographies, facilitate new product development within recent acquisitions and further simplify the
global business. All segment-related data has been conformed to the new reportable segments.

The Company’s primary objective is to build upon its market position and increase shareholder value by enabling a highly competent and experienced

organization to focus on the following key competencies:

•

Innovative products — Technologically-advanced, internally-developed proprietary products that drive revenue growth and sustain gross profit
margins

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Customer service — Understanding customer needs and providing a high level of customer service

•
• Global leadership position in niche markets
• Digital capabilities
•
• Operational excellence — Continuous productivity improvement, automation, and product customization capabilities

Compliance expertise

Brady's long-term sales growth and profitability will depend not only on the overall economic environment and our ability to successfully navigate
changes in the macro environment, but also on our ability to develop and market innovative products, deliver a high level of customer service, advance our
digital  capabilities,  and  continuously  improve  the  efficiency  of  our  global  operations.  Our  strategy  for  growth  includes  an  increased  focus  on  certain
industries  and  products,  streamlining  our  product  offerings,  expanding  into  higher  growth  end-markets,  improving  the  overall  customer  experience,
developing technologically advanced, innovative and proprietary products, and improving our digital capabilities.

The following were key initiatives supporting the strategy in fiscal 2023:

•

Investing  in  organic  growth  by  enhancing  our  research  and  development  process  and  utilizing  customer  feedback  and  observations  to  develop
innovative new products that solve customer needs and improve environmental sustainability.
Providing our customers with the highest level of customer service.
•
•
Expanding and enhancing our sales capabilities through an improved digital presence and the use of data-driven marketing automation tools.
• Maintaining profitability through pricing mechanisms to mitigate the impacts of supply chain disruptions and inflationary pressures while ensuring

•

prices are market competitive.
Executing  our  reorganization  to  a  regional  operating  structure  to  support  continued  growth  in  key  geographies,  facilitating  new  product
development in our recent acquisitions, and simplifying and further integrating our businesses.
Integrating recent acquisitions to further enhance our strategic position and accelerate long-term sales growth.

•
• Driving operational excellence and executing sustainable efficiency gains within our selling, general and administrative structures and within our

•

global operations including insourcing of critical products and manufacturing activities while reducing our environmental footprint.
Building on our culture of diversity, equity and inclusion to increase employee engagement and enhance recruitment and retention practices in
order to drive differentiated performance and execute our strategy.

Narrative Description of Business

Overview

The Company is organized and managed on a geographic basis with two reportable segments: Americas & Asia and Europe & Australia. Below is a

summary of sales by reportable segment during the years ended July 31:

Americas & Asia
Europe & Australia
Total

2023

2022

2021

66.7 %
33.3 %
100.0 %

66.1 %
33.9 %
100.0 %

64.3 %
35.7 %
100.0 %

Prior  to  February  1,  2023,  the  Company  operated  two  former  segments:  Identification  Solutions  (“IDS”)  and  Workplace  Safety  (“WPS”).  IDS  is
primarily involved in the design, manufacturing, and distribution of high-performance and innovative identification and healthcare products, while WPS
manufactures a broad range of stock and custom identification products and is a distributor of a wide variety of resale products.

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Below is a summary of sales for IDS and WPS within each current reportable segment during the years ended July 31:

Americas & Asia

IDS

WPS

Total

Europe & Australia

IDS

WPS

Total

Identification Solutions

Primary product categories include:

2023

2022

2021

91.4 %
8.6 %
100.0 %

90.4 %
9.6 %
100.0 %

2023

2022

2021

52.8 %
47.2 %
100.0 %

52.8 %
47.2 %
100.0 %

88.3 %
11.7 %
100.0 %

46.9 %
53.1 %
100.0 %

•

•

Product  identification,  which  includes  materials,  printing  systems,  RFID  and  bar  code  scanners  for  product  identification,  brand  protection
labeling, work in process labeling, finished product identification, and industrial track and trace applications.
Facility  safety  and  identification  and  protection,  which  includes  safety  signs,  floor-marking  tape,  pipe  markers,  labeling  systems,  spill  control
products, lockout/tagout devices, and software and services for safety compliance auditing, procedures writing and training.

• Wire identification, which includes hand-held printers, wire markers, sleeves, and tags.
•
•

People identification, which includes name tags, badges, lanyards, rigid card printing systems, and access control software.
Patient identification, which includes wristbands, labels, printing systems, and other products used in hospital, laboratories, and other healthcare
settings for tracking and improving the safety of patients.

Approximately  64%  of  IDS  products  are  sold  under  the  Brady  brand,  with  other  primary  brands  including  identification  products  for  the  utility
industry which are marketed under the Electromark brand and security and identification badges and systems which are marketed under the PromoVision,
Brady People ID, BIG, and MAGiCARD brands. Spill control products are marketed under the SPC brand, lockout/tagout products are offered under the
Scafftag  brand,  RFID  products  are  marketed  under  the  Nordic  ID  brand,  and  barcode  scanners  are  marketed  under  the  Code  brand.  Identification  and
patient safety products in the healthcare industry are available under the PDC Healthcare brand and custom wristbands for the leisure and entertainment
industry are available under the PDC brand.

Each region markets and sells high-quality and rapid response IDS products through multiple channels including distribution, a direct sales force, and
digital channels. The direct sales force within each region partners with end-users and distributors by providing technical application and product expertise.

The Company manufactures differentiated, proprietary products, most of which have been internally developed. These internally developed products
include  materials;  printing,  identification  and  tracking  systems;  and  software.  Competition  is  present  based  upon  several  factors,  including  product
innovation, customer service, breadth of product offering, product quality, price, expertise, production capabilities, and for multinational customers, our
global  footprint.  Competition  is  highly  fragmented,  ranging  from  smaller  companies  offering  minimal  product  variety,  to  some  of  the  world's  largest
adhesive and electrical product companies offering competing products as part of their overall product lines.

These products serve customers in many industries within each region, which include industrial manufacturing, electronic manufacturing, healthcare,
chemical,  oil,  gas,  alternative  energy,  automotive,  aerospace,  governments,  mass  transit,  electrical  contractors,  education,  leisure  and  entertainment  and
telecommunications, among others.

Workplace Safety

Primary product categories include:

•
•

Product identification, which includes asset tracking labels and asset tags.
Facility, safety and identification and protection, which includes safety signs, traffic signs and control products, floor-marking tape, pipe markers,
lockout/tagout devices, personal protection equipment, first aid products, and other workplace compliance products.

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• Wire identification, which includes handheld printers, wire markers, sleeves and tags.

Products  are  sold  under  a  variety  of  brands  including:  safety  and  facility  identification  products  offered  under  the  Seton,  Emedco,  Signals,  Safety
Signs,  SafetyShop,  Signs  &  Labels,  and  Pervaco  brands;  first  aid  supplies  marketed  under  the  Accidental  Health  and  Safety,  Trafalgar,  and  Securimed
brands; and wire identification products marketed under the Carroll brand.

The  Company  manufactures  a  broad  range  of  stock  and  custom  identification  products,  and  also  sells  a  broad  range  of  related  resale  products.
Manufactured products comprise approximately 40% of WPS product sales. Historically, both the Company and many of our competitors focused their
businesses on catalog marketing, often with varying product niches. Many of our competitors extensively utilize e-commerce to promote the sale of their
products.  A  consequence  of  e-commerce  is  price  transparency,  as  prices  on  non-proprietary  products  can  be  easily  compared.  Therefore,  to  compete
effectively,  we  focus  on  pricing  our  products  competitively,  building  out  our  e-commerce  capabilities,  developing  unique  or  customized  solutions,
enhancing the customer experience, and providing compliance expertise as these factors are critical to retain existing customers and convert new customers.
WPS  primarily  sells  to  businesses  and  serves  many  industries,  including  manufacturers,  process  industries,  government,  education,  construction,  and
utilities.

Research and Development

The Company focuses its research and development ("R&D") efforts on track and trace applications, pressure sensitive materials, identification and
printing systems, software, and the development of other workplace safety-related products. The Company spent $61.4 million, $58.5 million, and $44.6
million on its R&D activities during the years ended July 31, 2023, 2022, and 2021, respectively. The majority of R&D spend supports the Company's
identification products. Material development involves the application of surface chemistry concepts for top coatings and adhesives applied to a variety of
base  materials.  The  design  of  our  identification  and  printing  systems  integrates  materials,  embedded  software,  a  variety  of  printing  technologies  and
product scanning and identification technologies to form a complete solution for customer applications. In addition, the R&D team supports production and
marketing efforts by providing application and technical expertise.

The  Company  owns  patents  and  tradenames  relating  to  certain  products  in  the  United  States  and  internationally.  Although  the  Company  believes
patents are a significant driver in maintaining its position for certain products, technology in the areas covered by many of the patents continues to evolve
and may limit the value of such patents. The Company's business is not dependent on any single patent or group of patents. Patents applicable to specific
products extend for up to 20 years according to the date of patent application filing or patent grant, depending upon the legal term of patents in the various
countries  where  patent  protection  is  obtained.  The  Company's  tradenames  are  generally  valid  ten  years  from  the  date  of  registration,  and  are  typically
renewed on an ongoing basis.

Operations

The materials used in the products manufactured by the Company consist of a variety of plastic and synthetic films, paper, metal and metal foil, cloth,
fiberglass, inks, dyes, adhesives, pigments, natural and synthetic rubber, organic chemicals, polymers, and solvents for consumable identification products
in  addition  to  molded  parts,  electronic  components,  chips,  and  sub-assemblies  for  identification  and  printing  systems.  The  Company  operates  coating
facilities that manufacture bulk rolls of label stock for internal and external customers. In addition, the Company purchases finished products for resale.

The  Company  purchases  raw  materials,  components  and  finished  products  from  many  suppliers.  Overall,  we  are  not  dependent  upon  any  single
supplier for our most critical base materials or components. However, we have chosen in certain situations to sole source, or limit the sources of materials,
components, or finished items for design or cost reasons. As a result, disruptions in supply could have an impact on results for a period of time, but we
believe  any  disruptions  would  simply  require  qualification  of  new  suppliers  and  the  disruption  would  be  modest.  In  certain  instances,  the  qualification
process could be more costly or take a longer period of time and in certain situations, such as a global shortage of critical materials or components, the
financial impact could be material.

The Company carries working capital mainly related to accounts receivable and inventory. Inventory consists of raw materials, work in process and
finished goods. Generally, custom products are made to order while an on-hand quantity of stock product is maintained to provide customers with timely
delivery. Average time to fulfill customer orders varies from same-day to one month, depending on the type of product, customer request, and whether the
product is stock or custom-designed and manufactured. Normal and customary payment terms primarily range from net 10 to 90 days from date of invoice
and vary by geography.

The Company has a broad customer base, and no individual customer represents 10% or more of total net sales.

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Human Capital Management

As of July 31, 2023, the Company employed approximately 5,600 individuals worldwide, of which approximately 1,650 were employed in the United

States and approximately 3,950 were employed outside the United States.

The  Company’s  Vice  President  of  Human  Resources  is  responsible  for  developing  the  Company’s  human  capital  strategy,  which  includes  the
attraction,  acquisition,  development,  engagement  and  retention  of  talent  to  deliver  on  the  Company’s  strategy  as  well  as  the  design  of  employee
compensation  and  benefits  programs.  Management  is  responsible  for  executing  the  Company's  human  capital  strategy.  The  Vice  President  of  Human
Resources is also responsible for leading the Company’s diversity, equity, and inclusion initiatives. The Company’s Board of Directors and its committees
receive regular updates on the operation and status of these initiatives and human capital trends and activities from the Vice President of Human Resources,
the CEO and others within senior management.

Key areas of focus with respect to human capital include:

Health  and  Safety:  The  Company’s  health  and  safety  programs  are  designed  around  global  standards  with  appropriate  variations  addressing  the
multiple jurisdictions and regulations, specific hazards and unique working environments of the Company’s manufacturing, distribution and headquarter
operations. The Company requires each of its locations to perform regular safety audits to ensure proper safety policies, program procedures, analyses and
trainings  are  in  place.  The  Company  utilizes  a  mixture  of  leading  and  lagging  indicators  to  assess  the  health  and  safety  performance  of  its  operations.
Lagging  indicators  include  the  OSHA  Total  Recordable  Incident  Rate  (“TRIR”)  and  the  Lost  Time  Case  Rate  (“LTCR”)  based  upon  the  number  of
incidents  per  100  employees.  Leading  indicators  include  reporting  and  closure  of  all  near  miss  events.  The  Company  also  utilizes  trainings  such  as
Environmental,  Health  and  Safety  (“EHS”)  coaching  and  engagement  conversations  as  preventative  measure.  During  the  year  ended  July  31,  2023,  the
Company had a TRIR of 0.60, a LTCR of 0.28 and no work-related fatalities.

Diversity, Equity, and Inclusion: Fostering a culture of diversity, equity and inclusion in the workplace means employees are and believe that they are
valued and listened to, and the Company has made this a top priority. The Company believes that its culture of diversity, equity and inclusion enables it to
create, develop and fully leverage the strengths of its workforce to exceed customer expectations and successfully pursue its growth objectives. To this end,
the  Company  engages  employees  through  various  employee  resource  groups  staffed  by  employees  with  diverse  backgrounds,  experiences  and
characteristics  who  share  a  common  interest  in  professional  development,  improving  corporate  culture  and  delivering  improved  business  results.  Each
employee resource group is sponsored and supported by senior leaders throughout the organization.

The Company has implemented several steps to drive accountability for increasing diversity, equity and inclusion throughout the global organization.
The CEO and other senior leaders have diversity, equity and inclusion objectives embedded in their annual performance goals. The Company also strives to
build  a  diverse  talent  pipeline  by  partnering  with  its  business  units  in  their  workforce  planning  to  develop  initiatives  and  goals  to  recruit  diverse  talent
across defined organizational levels and skill areas. The Company trains its recruiting workforce in diversity sourcing strategies and partners with external
organizations that develop and supply diverse talent. The Company has also expanded its university outreach programs to access diverse organizations, has
implemented interview guides to mitigate bias in interviewing, has implemented mentoring programs and employee resource groups to increase employee
engagement and retention and has implemented required training for all managers on diversity, equity and inclusion compliance and unconscious bias. As
of July 31, 2023, 44% of the members of the Company’s Board of Directors were women and 60% of Board committee chairs were women.

Training and Talent Development:  The  Company  is  committed  to  the  continued  development  of  its  people.  Strategic  talent  reviews  and  succession
planning occur on a planned cadence annually. The CEO and the Vice President of Human Resources convene meetings with senior Company leadership
and the Board of Directors to review top enterprise talent and discuss succession planning for key leadership roles.

The Company provides technical training to employees, customers and suppliers who work for or with the Company’s products. Training is provided

in a variety of formats to accommodate the respective learner’s style, pace, location, technical knowledge and access.

Compensation and Benefits: The Company values its people and strives to deliver compensation and benefit programs and plans that are competitive
with  the  external  market.  The  Company  provides  subsidized  health  and  welfare  benefits,  as  well  as  postretirement,  incentive  and  equity-based
compensation  plans  and  programs  to  eligible  employees.  Refer  to  the  Compensation  Discussion  &  Analysis  for  additional  information  regarding  the
Company’s compensation and benefits programs.

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Information Available on the Internet

The Company’s Corporate Internet address is www.bradyid.com. The Company makes available, free of charge, on or through its website, copies of its
Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K, and amendments to all such reports as soon as reasonably
practicable after such reports are electronically filed with or furnished to the Securities and Exchange Commission (“SEC”). The Company is not including
the information contained on or available through its website as part of, or incorporating such information by reference into, this Annual Report on Form
10-K.

Item 1A. Risk Factors

Investors should carefully consider the risks set forth below and all other information contained in this report and other documents we file with the
SEC. The risks and uncertainties described below are those that we have identified as material, but are not the only risks and uncertainties facing us. Our
business is also subject to general risks and uncertainties that affect many other companies, such as market conditions, geopolitical events, changes in laws
or accounting rules, fluctuations in interest rates, terrorism, wars or conflicts, major health concerns, natural disasters or other disruptions of expected
economic or business conditions. Additional risks and uncertainties not currently known to us or that we currently believe are immaterial also may impair
our business and financial results.

Business Risks

Raw material and other cost inflation as well as product shortages could adversely affect our business and financial results.

We manufacture certain parts and components of our products and therefore require raw materials from suppliers, which could be interrupted for a
variety  of  reasons,  including  availability  and  pricing.  Our  prices  and  lead  times  for  raw  materials  and  other  components  necessary  for  production  have
fluctuated in the past year, including increased raw production costs, increased wage rates, and extended lead times. Significant increases could adversely
affect  our  profit  margins  and  results  of  operations.  Changes  in  trade  policies;  shortages  due  to  the  residual  effects  of  the  COVID-19  pandemic,  other
pandemics,  or  any  other  reason;  and  the  imposition  of  duties  and  tariffs  and  potential  retaliatory  countermeasures  could  adversely  impact  the  price  or
availability  of  raw  materials.  In  addition,  labor  shortages  or  an  increase  in  the  cost  of  labor  could  adversely  affect  our  profit  margins  and  results  of
operations.  Due  to  competitive  pressures  or  other  factors,  we  may  not  be  able  to  pass  along  increased  raw  material  and  component  part  costs  to  our
customers in the form of price increases or our ability to do so could be delayed, which could adversely impact our business and financial results.

The  costs  of  certain  raw  materials,  components,  transportation  and  energy  necessary  for  our  operations  and  the  production  and  distribution  of  our
products have increased significantly. While we have implemented certain cost containment measures and selective price increases, as well as taken other
actions to offset these inflationary pressures in our supply chain, we may not be able to offset all of the increases in our operational costs, which could
adversely impact our business and financial results.

Demand for our products may be adversely affected by numerous factors, some of which we cannot predict or control. This could adversely affect

our business and financial results.

Numerous factors may affect the demand for our products, including:

Residual economic and operational impact of the COVID-19 pandemic, or the impact of other pandemics
Economic and operational impact of the war between Russia and Ukraine or other wars
Consolidation in the marketplace allowing competitors to be more efficient and more price competitive
Competitors entering the marketplace

• Deterioration of economic conditions in major markets served
•
•
•
•
• Decreasing product life cycles
•
• Ability to achieve strong operational performance, including the manufacture and sale of high-quality products and the ability to meet customer

Changes in customer preferences

delivery expectations

If any of these factors occur, the demand for our products could suffer, and this could adversely impact our business and financial results.

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Failure to compete effectively or to successfully execute our strategy may have a negative impact on our business and financial results.

We actively compete with companies that produce and market the same or similar products, and in some instances, with companies that sell different
products that are designed for the same target markets. Competition may force us to reduce prices or incur additional costs to remain competitive in an
environment in which business models, including the development and use of artificial intelligence technologies, are changing rapidly. We compete on the
basis of several factors, including customer support, product innovation, product offering, product quality, price, expertise, digital capabilities, production
capabilities, and for multinational customers, our global footprint. Present or future competitors may develop and introduce new and enhanced products,
offer  products  based  on  alternative  technologies  and  processes,  accept  lower  profit,  have  greater  financial,  technical  or  other  resources,  or  have  lower
production costs or other pricing advantages. Any of these could put us at a disadvantage by threatening our share of sales or reducing our profit margins,
which could adversely impact our business and financial results.

Additionally,  throughout  our  global  business,  distributors  and  customers  may  not  accept  our  price  increases  or  may  seek  lower  cost  sourcing

opportunities, which could result in a loss of business that may adversely impact our business and financial results.

Our strategy is to expand into higher-growth adjacent product categories and markets with technologically advanced new products, as well as to grow
our sales generated through the digital channel. While traditional direct marketing channels such as catalogs are an important means of advertising and
selling our products, an increasing number of customers are purchasing products on the internet. Our strategy to increase sales through the digital channel is
an  investment  in  our  internet  sales  capabilities.  There  is  a  risk  that  we  may  not  continue  to  successfully  implement  this  strategy,  or  if  successfully
implemented,  we  may  not  realize  its  expected  benefits  due  to  increased  competition  and  pricing  pressure  brought  about  by  the  internet.  Our  failure  to
successfully implement our strategy could adversely impact our business and financial results.

Failure to develop or acquire technologically advanced products that meet customer demands, including price expectations, could adversely impact

our business and financial results.

We  develop  technologically  advanced  new  products  to  promote  our  organic  growth  and  profitability.  Technology  is  changing  rapidly  and  our
competitors  are  innovating  quickly.  If  we  do  not  keep  pace  with  developing  technologically  advanced  products,  we  risk  product  commoditization,
deterioration of the value of our brand, and reduced ability to effectively compete. We must continue to develop innovative products, as well as acquire and
retain the necessary intellectual property rights in these products. If we fail to innovate, or we launch products with quality problems, or if customers do not
accept our products, then our business and financial results could be adversely affected.

The  failure  to  properly  identify,  integrate  and  grow  acquired  companies,  and  to  manage  contingent  liabilities  from  divested  businesses  could

adversely affect our business and financial results.

Our historical growth has included acquisitions and our future growth strategy includes acquisitions. We completed the acquisitions of Code, Magicard
and Nordic ID in fiscal 2021 for a total purchase price of $244.0 million. Acquisitions place significant demands on management, operational, and financial
resources. Recent and future acquisitions will require integration of operations, sales and marketing, information technology, finance, and administrative
operations, which could decrease the time available to focus on our other growth strategies. We cannot assure that we will be able to successfully integrate
acquisitions, that these acquisitions will operate profitably, or that we will be able to achieve the desired sales growth or operational success. Our sales,
results  of  operations,  cash  flow,  and  liquidity  could  be  adversely  affected  if  we  do  not  successfully  integrate  acquired  businesses,  including  realizing
synergies, or if our other businesses suffer due to the increased focus on the acquired businesses.

We continually assess the strategic fit of our existing businesses and may divest businesses that we determine do not align with our strategic plan, or
that are not achieving the desired return on investment. Divestitures pose risks and challenges that could negatively impact our business. When we decide
to  sell  a  business  or  specific  assets,  we  may  be  unable  to  do  so  on  satisfactory  terms  or  within  our  anticipated  timeframe,  and  even  after  reaching  a
definitive  agreement  to  sell  a  business,  the  sale  is  typically  subject  to  pre-closing  conditions  which  may  not  be  satisfied.  In  addition,  the  impact  of  the
divestiture on our revenue and net income may be larger than projected, which could distract management, and disputes may arise with buyers. We have
retained responsibility for and have agreed to indemnify buyers against certain contingent liabilities related to several businesses that we have sold. The
resolution of these contingencies has not had a material adverse impact on our financial results, but we cannot be certain that this favorable pattern will
continue.

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The COVID-19 pandemic has adversely impacted our operations and business.

The COVID-19 pandemic disrupted the global economy and adversely impacted our businesses, including demand for our products across multiple
end-markets as well as our supply chain and operations. Any future resurgence of the COVID-19 pandemic, or other health epidemics, may have an impact
on our business, operations and financial results depending on factors that cannot be accurately predicted at this time, such as the severity and transmission
rate of any health epidemic, the extent and effectiveness of containment actions, the extent to which vaccines or other medical treatments are developed and
made available to and accepted by the public, and the impact of these and other factors on our stakeholders.

Global Operating Risks

Our  failure  or  the  failure  of  third-party  service  providers  to  protect  our  sites,  networks  and  systems  against  security  breaches,  to  protect  our

confidential information, or to facilitate our digital strategy, could adversely affect our business and financial results.

Our  business  systems  collect,  transmit  and  store  data  about  our  customers,  vendors  and  others,  including  credit  card  information  and  personally
identifiable information. We also employ third-party service providers that store, process and transmit proprietary, personal and confidential information on
our  behalf.  We  rely  on  encryption  and  authentication  technology  licensed  from  third  parties  in  an  effort  to  securely  transmit  confidential  and  sensitive
information, including credit card numbers. Our security measures, and those of our third-party service providers, may not detect or prevent all attempts to
hack our systems, denial-of-service attacks, viruses, malicious software, break-ins, phishing attacks, social engineering, security breaches or other similar
disruptions that may jeopardize the security of information stored in or transmitted by our sites, networks and systems or that we or our third-party service
providers otherwise maintain. We engage third-party service providers to assist with certain of our website and digital platform upgrades, which may result
in a decline in sales when initially deployed, which could have an adverse effect on our business and financial results.

We and our service providers may not have the resources or technical sophistication to anticipate or prevent all types of attacks, and techniques used to
obtain  unauthorized  access  to  or  to  sabotage  systems  change  frequently  and  may  not  be  known  until  launched  against  us  or  our  third-party  service
providers. In addition, security breaches can also occur as a result of non-technical issues, including intentional or inadvertent breaches by our employees
or by persons with whom we have commercial relationships. Although we maintain privacy, data breach and network security liability insurance, we cannot
be certain that our coverage will be adequate or will cover liabilities actually incurred, or that insurance will continue to be available to us on economically
reasonable terms, or at all. Any compromise or breach of our security measures, or those of our third-party service providers, could adversely impact our
ability to conduct business, violate applicable privacy, data security and other laws, and cause significant legal and financial exposure, adverse publicity,
and a loss of confidence in our security measures, which could have an adverse effect on our business and financial results.

We depend on key employees and the loss of these individuals could have an adverse effect on our business and financial results.

Our financial results could be adversely affected by increased competition for employees, difficulty in recruiting employees, higher employee turnover
or increased compensation and benefit costs. Our employees are important to our success and we are dependent on our ability to retain the services of our
employees in key roles. We have built our business on a set of core values, and we attempt to hire and retain employees who are committed to these values
and our culture of providing exceptional service to our customers. In order to compete and to continue to grow, we must attract, retain and motivate our
employees. We need qualified managers and skilled employees with technical and industry experience to operate our business successfully. If we are unable
to  attract  and  retain  qualified  individuals,  or  if  our  costs  to  do  so  increase  significantly,  or  if  internal  realignment  of  responsibilities  are  not  executed
properly, our business and financial results could be adversely affected.

We are a global company headquartered in the United States. We are subject to extensive regulations by U.S. and non-U.S. governmental and self-
regulatory  entities  at  various  levels  of  the  governing  bodies.  Failure  to  comply  with  laws  and  regulations  could  adversely  affect  our  business  and
financial results.

Approximately 50% of our sales are derived outside of the United States. Our operations are subject to the risks of doing business domestically and

globally, including the following:

• Delays or disruptions in product deliveries and payments in connection with international manufacturing and sales.
•
•

Regulations resulting from political and economic instability and disruptions.
Imposition  of  new  or  changes  in  existing  duties,  tariffs  and  trade  agreements,  which  could  have  a  direct  or  indirect  impact  on  our  ability  to
manufacture products, on our customers' demand for our products, or on our suppliers' ability to deliver raw materials.

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Import, export and economic sanction laws.
Current and changing governmental policies, regulatory, and business environments.

•
•
• Disadvantages from competing against companies from countries that are not subject to U.S. laws and regulations including the Foreign Corrupt

•
•
•
•

•
•
•

Practices Act.
Local labor regulations.
Regulations relating to climate change, air emissions, wastewater discharges, handling and disposal of hazardous materials and wastes.
Regulations relating to product content, health, safety and the protection of the environment.
Imposition of trade or travel restrictions as a result of any continuing effects of the COVID-19 pandemic, or as a result of other pandemics or
global health crises.
Specific country regulations where our products are manufactured or sold.
Regulations relating to compliance with data protection and privacy laws throughout our global business.
Laws and regulations that apply to companies doing business with the government, including audit requirements of government contracts related
to procurement integrity, export control, employment practices, and the accuracy of records and recording of costs.

Further,  these  laws  and  regulations  are  constantly  evolving  and  it  is  difficult  to  accurately  predict  the  effect  they  may  have  upon  our  business  and

financial results.

We cannot provide assurance that our internal controls and compliance systems will always protect us from acts committed by employees, agents or
business  partners  that  would  violate  U.S.  and/or  non-U.S.  laws,  including  the  laws  governing  payments  to  government  officials,  bribery,  fraud,  anti-
kickback and false claims rules, competition, export and import compliance, money laundering and data privacy. Any such improper actions could subject
us to civil or criminal investigations in the U.S. and in other jurisdictions, lead to substantial civil or criminal, monetary and non-monetary penalties and
related lawsuits by shareholders and others, damage our reputation, and adversely impact our business and financial results.

We are subject to litigation that could adversely impact our business, financial results, and reputation.

We  are  a  party  to  litigation  that  arises  in  the  normal  course  of  our  business  operations,  including  product  liability  and  recall  (strict  liability  and
negligence) claims, patent and trademark matters, contract disputes and environmental, employment and other litigation matters. We face an inherent risk
that our competitors will allege that aspects of our products infringe their intellectual property or that our intellectual property is invalid, such that we could
be prevented from manufacturing and selling our products or prevented from stopping others from manufacturing and selling competing products. We face
an  inherent  business  risk  of  exposure  to  product  liability  claims  in  the  event  that  the  use  of  our  products  is  alleged  to  have  resulted  in  injury  or  other
damage. To date, we have not incurred material costs related to these types of claims. However, while we currently maintain insurance coverage for certain
types of claims that we believe is adequate, we cannot be certain that we will be able to maintain this insurance on acceptable terms or that this insurance
will  provide  sufficient  coverage  against  potential  liabilities  that  may  arise.  Any  claims  brought  against  us,  with  or  without  merit,  may  have  an  adverse
effect on our business, financial results and reputation as a result of potential adverse outcomes. The expenses associated with defending such claims and
the diversion of our management’s resources and time may have an adverse effect on our business and financial results.

Global climate change and related emphasis on ESG matters by various stakeholders could negatively affect our business

Increased public awareness and concern regarding global climate change may result in more regional and/or federal requirements to reduce or mitigate
the effects of greenhouse gas emissions. There continues to be a lack of consistent climate legislation, which creates economic and regulatory uncertainty.
Further,  our  customers  and  the  markets  we  serve  may  impose  emissions  or  other  environmental  standards  through  regulation,  market-based  emissions
policies or consumer preference that we may not be able to timely meet due to the required level of capital investment or technological advancement.

Additionally,  the  enhanced  stakeholder  focus  on  ESG  issues  relating  to  our  business  requires  the  continuous  monitoring  of  various  and  evolving
standards  and  the  associated  reporting  requirements.  A  failure  to  adequately  meet  stakeholder  expectations  may  result  in  the  loss  of  business,  diluted
market valuation, an inability to attract customers or an inability to attract and retain top talent.

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Financial and Security Ownership Risks

The global nature of our business exposes us to foreign currency fluctuations that could adversely affect our business and financial results.

Approximately  50%  of  our  sales  are  derived  outside  the  United  States.  Sales  and  purchases  in  currencies  other  than  the  U.S.  dollar  expose  us  to
fluctuations  in  foreign  currencies  relative  to  the  U.S.  dollar,  and  may  adversely  affect  our  financial  results.  Increased  strength  of  the  U.S.  dollar  will
increase  the  effective  price  of  our  products  sold  in  currencies  other  than  U.S.  dollars  into  other  countries.  Decreased  strength  of  the  U.S.  dollar  could
adversely  affect  the  cost  of  materials,  products,  and  services  purchased  overseas.  Our  sales  and  expenses  are  translated  into  U.S.  dollars  for  reporting
purposes, and further strengthening of the U.S. dollar could result in unfavorable translation effects, which occurred during fiscal years 2020 and 2022. In
addition, certain of our subsidiaries may invoice customers in a currency other than its functional currency or may be invoiced by suppliers in a currency
other than its functional currency, which could result in unfavorable translation effects on our business and financial results.

Failure  to  execute  our  strategies  could  result  in  impairment  of  goodwill  or  other  intangible  assets,  which  may  negatively  impact  income  and

profitability.

We have goodwill of $592.6 million and other intangible assets of $62.1 million as of July 31, 2023, which represents 47.1% of our total assets, and we
have recognized impairment charges in the past. We evaluate goodwill and other intangible assets for impairment on an annual basis, or more frequently if
impairment  indicators  are  present,  based  upon  the  fair  value  of  each  respective  asset.  The  valuations  prepared  for  the  required  impairment  test  include
management's  estimates  of  sales,  profitability,  cash  flow  generation,  capital  structure,  cost  of  debt,  interest  rates,  capital  expenditures,  and  other
assumptions. Significant negative industry or economic trends, disruptions to our business, inability to achieve sales projections or cost savings, inability to
effectively integrate acquired businesses, unexpected changes in the use of the assets, and divestitures may adversely impact the assumptions used in the
valuations.  If  the  estimated  fair  value  of  our  goodwill  or  other  intangible  assets  change  in  future  periods,  we  may  be  required  to  record  an  impairment
charge,  which  would  reduce  net  income  in  such  period.  Indicators  of  other-than-temporary  impairment  were  present  in  our  equity  investment  in  React
Mobile, Inc., an employee safety software and hardware company, and we recognized an other-than-temporary impairment charge of $5.0 million in fiscal
2021.

Changes  in  tax  legislation  or  tax  rates  could  adversely  affect  results  of  operations  and  financial  statements.  Additionally,  audits  by  taxing

authorities could result in tax payments for prior periods.

We are subject to income taxes in the U.S. and in many non-U.S. jurisdictions. As such, our income is subject to risk due to changing tax laws and tax
rates around the world. Our tax filings are subject to audit by U.S. federal, state and local tax authorities and by non-U.S. tax authorities. If these audits
result in payments or assessments that differ from our reserves, our future net income may be adversely impacted.

We  review  the  probability  of  the  realization  of  our  deferred  tax  assets  quarterly  based  on  forecasts  of  taxable  income  in  both  the  U.S.  and  foreign
jurisdictions.  As  part  of  this  review,  we  utilize  historical  results,  projected  future  operating  results,  eligible  carry-forward  periods,  tax  planning
opportunities, and other relevant considerations. Changes in profitability and financial outlook in both the U.S. and/or foreign jurisdictions, or changes in
our  geographic  footprint  may  require  modifications  in  the  valuation  allowance  for  deferred  tax  assets.  At  any  point  in  time,  there  are  a  number  of  tax
proposals  at  various  stages  of  legislation  throughout  the  globe.  While  it  is  impossible  for  us  to  predict  whether  some  or  all  of  these  proposals  will  be
enacted, many will likely have an impact on our business and financial results.

Substantially all of our voting stock is controlled by two shareholders, while our public investors hold non-voting stock. The interests of the voting

and non-voting shareholders could differ, potentially resulting in decisions that affect the value of the non-voting shares.

Substantially all of our voting stock is controlled by Elizabeth P. Bruno, one of our directors, and William H. Brady III, both of whom are descendants
of  the  Company's  founder.  All  of  our  publicly  traded  shares  are  non-voting.  Therefore,  the  voting  shareholders  have  control  in  most  matters  requiring
approval or acquiescence by shareholders, including the composition of our Board of Directors and many corporate actions, and their interests may not
align with those of the non-voting shareholders. Such concentration of ownership may discourage a potential acquirer from making a purchase offer that
our public shareholders may find favorable and it may adversely affect the trading price for our non-voting common stock because investors may perceive
disadvantages in owning stock in companies whose voting stock is controlled by a limited number of shareholders. Additionally, certain private investors,
mutual  funds  and  index  sponsors  have  implemented  rules  restricting  ownership,  or  excluding  from  indices,  companies  with  non-voting  publicly  traded
shares.  For  example,  the  Company  was  removed  from  the  Russell  2000  Index  in  the  fourth  quarter  of  fiscal  2023  for  not  meeting  the  minimum  voting
rights hurdle.

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Item 1B. Unresolved Staff Comments

None.

Item 2. Properties

The Company currently operates 38 manufacturing and distribution facilities across the globe and are split by reporting segment as follows:

Americas & Asia: Twenty-one manufacturing and distribution facilities are used for our Americas & Asia business. Six facilities are located in the

United States; four in China; two each in Brazil, India, and Mexico; and one each in Canada, Japan, Malaysia, Singapore, and Thailand.

Europe & Australia: Seventeen manufacturing and distribution facilities are used for our Europe & Australia business. Four facilities each are located
in  Belgium  and  the  United  Kingdom,  three  are  located  in  France;  two  are  located  in  Australia;  and  one  each  in  Germany,  Norway,  South  Africa,  and
Turkey.

The Company believes that its equipment and facilities are modern, well maintained, and adequate for present needs.

Item 3. Legal Proceedings

The Company is, and may in the future be, named as a defendant in various legal proceedings and claims that arise in the normal course of business in
which claims are asserted against the Company. The Company records a liability for these legal actions when a loss is known or considered probable and
the amount can be reasonably estimated. The Company is not currently a party to any material pending legal proceedings in which management believes
the ultimate resolution would have a material effect on the Company’s consolidated financial statements.

Item 4. Mine Safety Disclosures

Not applicable.

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Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities

(a) Market Information

PART II

Brady Corporation Class A Nonvoting Common Stock trades on the New York Stock Exchange ("NYSE") under the symbol BRC. There is no trading

market for the Company’s Class B Voting Common Stock.

(b) Holders

As  of  August  31,  2023,  there  were  approximately  1,000  Class  A  Common  Stock  shareholders  of  record  and  approximately  12,000  beneficial

shareholders. There are three Class B Common Stock shareholders.

(c) Dividends

The  Company  has  historically  paid  quarterly  dividends  on  outstanding  common  stock.  Before  any  dividend  may  be  paid  on  the  Class  B  Common
Stock, holders of the Class A Common Stock are entitled to receive an annual, noncumulative cash dividend of $0.01665 per share (subject to adjustment
in the event of future stock splits, stock dividends or similar events involving shares of Class A Common Stock). Thereafter, any further dividend in that
fiscal year must be paid on all shares of Class A Common Stock and Class B Common Stock on an equal basis. The Company believes that based on its
historic dividend practice, this requirement will not impede it in following a similar dividend practice in the future.

During the two most recent years ended July 31 and for the first quarter of fiscal 2024, the Company declared the following dividends per share on its

Class A and Class B Common Stock: 

2024
1st Qtr

1st Qtr

2nd Qtr

3rd Qtr

4th Qtr

1st Qtr

2nd Qtr

3rd Qtr

4th Qtr

2023

2022

Class A
Class B

$

0.2350  $
0.2184 

0.2300  $
0.2134 

0.2300  $
0.2300 

0.2300  $
0.2300 

0.2300  $
0.2300 

0.2250  $
0.2084 

0.2250  $
0.2250 

0.2250  $
0.2250 

0.2250 
0.2250 

(d) Issuer Purchases of Equity Securities

The Company has a share repurchase program for the Company’s Class A Nonvoting Common Stock. The plan may be implemented by purchasing
shares in the open market or in privately negotiated transactions, with repurchased shares delivered to treasury and available for use in connection with the
Company’s  stock-based  plans  and  for  other  corporate  purposes.  On  May  24,  2022,  the  Company's  Board  of  Directors  authorized  an  increase  in  the
Company's share repurchase program, authorizing the repurchase of up to $100.0 million of the Company's Class A Nonvoting Common Stock, with no
expiration date associated with the authorization. As of July 31, 2023, there were $10.0 million worth of shares authorized to purchase remaining pursuant
to this share repurchase program.

On August 30, 2023, the Company's Board of Directors authorized an increase in the Company's share repurchase program, authorizing the repurchase
of an additional $100.0 million of the Company's Class A Nonvoting Common Stock. The share repurchase program may be implemented from time to
time on the open market or in privately negotiated transactions and has no expiration date. The repurchased shares will be available for use in connection
with the Company's stock-based plans and for other corporate purposes.

The following table provides information with respect to the purchases by the Company of Class A Nonvoting Common Stock during the three months

ended July 31, 2023:

Period
May 1, 2023 - May 31, 2023
June 1, 2023 - June 30, 2023
July 1, 2023 - July 31, 2023
Total

Total Number of Shares
Purchased

Average Price Paid per
Share

Total Number of Shares
Purchased as Part of Publicly
Announced Plans

Approximate Dollar Value of
Shares that May Yet Be
Purchased Under the Plan
(Dollars in Thousands)

194,962  $
503,541 
230,128 
928,631  $

49.20 
48.86 
47.92 
48.70 

194,962  $
503,541 
230,128 
928,631  $

45,643 
21,040 
10,013 
10,013 

14

 
 
 
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(e) Common Stock Price Performance Graph

The graph below shows a comparison of the cumulative return over the last five fiscal years had $100 been invested at the close of business on July 31,
2018, in each of Brady Corporation Class A Common Stock, the Standard & Poor’s ("S&P") 500 Index, the S&P SmallCap 600 Index, the S&P SmallCap
600 Industrials Index, and the Russell 2000 Index.

The S&P SmallCap 600 Industrials Index will replace the S&P SmallCap 600 Index in future years. This change creates consistency between the index

included in this Common Stock Price Performance Graph and the Pay Versus Performance table included in Item 11. Executive Compensation.

Brady Corporation
S&P 500 Index
S&P SmallCap 600 Index
S&P SmallCap 600 Industrials Index
Russell 2000 Index

2018

2019

2020

2021

2022

2023

$

100.00  $
100.00 
100.00 
100.00 
100.00 

137.76  $
107.99 
93.25 
94.96 
95.58 

124.63  $
120.90 
85.16 
87.76 
91.19 

150.84  $
164.96 
133.66 
132.55 
138.59 

134.43  $
157.31 
125.32 
132.29 
118.78 

147.74 
177.78 
131.92 
156.84 
128.17 

Copyright (C) 2023, Standard & Poor’s, Inc. and Russell Investments. All rights reserved.

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Item 6. [Reserved]

Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations

Overview

Brady Corporation is a global manufacturer and supplier of identification solutions and workplace safety products that identify and protect premises,
products and people. Effective February 1, 2023, the Company is organized and managed on a geographic basis with two reportable segments: Americas &
Asia and Europe & Australia. As such, all segment-related data has been recast to reflect our new reportable segments in the Management's Discussion and
Analysis of Financial Condition and Results of Operations section. Prior to February 1, 2023, the Company operated two former segments: IDS and WPS.
IDS products include high-performance and innovative identification and healthcare products that are designed, manufactured, and distributed within the
Company's value chain. WPS products include a broad range of stock and custom identification products that the Company manufactures, as well as a wide
variety of products that the Company purchases and resells as a distributor.

Management’s Discussion and Analysis of Financial Condition and Results of Operations should be read in conjunction with our audited consolidated
financial statements and the notes to those statements (Item 8) in this Annual Report on Form 10-K. The following discussion is intended to help the reader
understand the results of operations and financial condition of the Company for the year ended July 31, 2023 compared to the year ended July 31, 2022 and
the year ended July 31, 2022 compared to the year ended July 31, 2021.

References in this Annual Report on Form 10-K to “organic sales” refer to sales calculated in accordance with U.S. GAAP, excluding the impact of
foreign  currency  translation,  sales  recorded  from  divested  companies  up  to  the  first  anniversary  of  their  divestiture  and  sales  recorded  from  acquired
companies  prior  to  the  first  anniversary  date  of  their  acquisition.  The  Company’s  organic  sales  disclosures  exclude  the  effects  of  foreign  currency
translation as foreign currency translation is subject to volatility that can obscure underlying business trends. Management believes that the non-GAAP
financial measure of organic sales is meaningful to investors as it provides them with useful information to aid in identifying underlying sales trends in our
businesses and facilitating comparisons of our sales performance with prior periods.

Macroeconomic Conditions and Trends

The  Company  has  experienced,  and  expects  to  continue  to  experience,  inflationary  pressures  and  supply  chain  and  other  business  disruptions.  The

Company has taken and will continue to take actions to mitigate inflation issues through pricing actions and the execution of sustainable efficiency gains.

We believe we have the financial strength to continue to invest in organic sales growth opportunities including sales, marketing, R&D and inorganic
sales opportunities including acquisitions, while continuing to drive sustainable efficiency gains and automation in our operations and selling, general and
administrative ("SG&A") functions and return capital to our shareholders in the form of dividends and share repurchases. At July 31, 2023, we had cash of
$151.5 million,  as  well  as  a  credit  agreement  with  $248.3 million  available  for  future  borrowing,  which  can  be  increased  up  to  $1,068.3 million  at  the
Company's option and subject to certain conditions, for total available liquidity of $1,219.8 million.

We believe that our financial resources and liquidity levels including the remaining undrawn amount of the credit agreement and our ability to increase
that  credit  line  as  necessary  are  sufficient  to  manage  the  continuing  impact  of  economic  or  geopolitical  events  which  may  result  in  reduced  sales,  net
income, or cash provided by operating activities. Refer to Risk Factors, included in Part I, Item 1A of this Annual Report on Form 10-K for the year ended
July 31, 2023, for further discussion of the possible impact of global economic or geopolitical events on our business.

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Results of Operations

The  comparability  of  the  operating  results  for  the  year  ended  July  31,  2022  to  the  year  ended  July  31,  2021  has  been  impacted  by  the  following
acquisitions: Magicard Holdings Limited ("Magicard") and Nordic ID Oyj ("Nordic ID") which were completed in May 2021, and The Code Corporation
("Code")  which  was  completed  in  June  2021.  All  three  acquisitions  operate  within  both  of  our  reportable  segments.  In  addition,  in  March  2023  the
Company divested the PremiSys business which impacted the Americas & Asia reportable segment.

A comparison of results of operating income for the years ended July 31, 2023, 2022, and 2021 is as follows:

(Dollars in thousands)
Net sales
Gross margin
Operating expenses:

Research and development
Selling, general and administrative

Total operating expenses

Operating income

2023

% Sales

2022

% Sales

2021

% Sales

$

$

1,331,863 
657,275 

61,365 
370,697 
432,062 
225,213 

$

49.4 %

4.6 %
27.8 %
32.4 %
16.9 % $

1,302,062 
631,552 

58,548 
379,992 
438,540 
193,012 

$

48.5 %

4.5 %
29.2 %
33.7 %
14.8 % $

1,144,698 
561,446 

44,551 
349,768 
394,319 
167,127 

49.0 %

3.9 %
30.6 %
34.4 %
14.6 %

Fiscal 2023 Compared to Fiscal 2022

Net sales increased 2.3% to $1,331.9 million in fiscal 2023 compared to $1,302.1 million in fiscal 2022, which consisted of organic sales growth of
5.5%, partially offset by a decrease from foreign currency translation of 3.0% and a decrease of 0.2% due to the divestiture of a business. Organic sales
grew 4.4% in the Americas & Asia segment and 7.6% in the Europe & Australia segment.

Gross margin increased 4.1% to $657.3 million in fiscal 2023 compared to $631.6 million in fiscal 2022. As a percentage of net sales, gross margin
increased  to  49.4%  in  fiscal  2023  from  48.5%  in  fiscal  2022.  The  increase  in  gross  margin  as  a  percentage  of  net  sales  was  primarily  due  to  operating
efficiencies  resulting  from  investment  in  process  automation  and  reductions  in  freight  expense,  partially  offset  by  an  increase  in  material  costs  due  to
inflationary pressures.

R&D expenses increased 4.8% to $61.4 million in fiscal 2023 compared to $58.5 million in fiscal 2022. As a percentage of net sales, R&D expenses
increased to 4.6% in fiscal 2023 compared to 4.5% in fiscal 2022. The increase in R&D spending in fiscal 2023 was primarily due to increased headcount
as  well  as  increased  project  spend.  The  Company  remains  committed  to  investing  in  new  product  development  to  increase  sales  within  our  businesses.
Investments in new printing systems, materials and the build out of industrial track and trace solutions were the primary focus of R&D expenditures in
fiscal 2023.

SG&A  expenses  include  selling  and  administrative  costs  directly  attributed  to  the  Americas  &  Asia  and  Europe  &  Australia  segments,  as  well  as
certain  other  corporate  administrative  expenses  including  finance,  information  technology,  human  resources  and  other  administrative  expenses.  SG&A
expenses  decreased  2.4%  to  $370.7  million  in  fiscal  2023  compared  to  $380.0  million  in  fiscal  2022.  As  a  percentage  of  net  sales,  SG&A  expense
decreased  to  27.8%  in  fiscal  2023  compared  to  29.2%  in  fiscal  2022.  The  decrease  in  SG&A  expenses  in  fiscal  2023  was  due  to  foreign  currency
translation. The decrease in SG&A expenses as a percentage of sales in fiscal 2023 was primarily due to reduced headcount, lower advertising spend and a
decrease in amortization expense of $3.2 million, which was partially offset by costs associated with the change to a regional reporting structure.

Operating income increased 16.7% to $225.2 million in fiscal 2023 compared to $193.0 million in fiscal 2022. The increase in operating income in
fiscal 2023 was primarily due to the increase in segment profit in the Americas & Asia segment as a result of organic sales growth, improved gross profit
margin primarily due to reductions in freight costs as well as price increases, and operational efficiencies throughout the region.

Fiscal 2022 Compared to Fiscal 2021

Net sales increased 13.7% to $1,302.1 million in fiscal 2022 compared to $1,144.7 million in fiscal 2021, which consisted of organic sales growth of
9.4%  and  growth  from  acquisitions  of  6.9%,  partially  offset  by  a  decrease  from  foreign  currency  translation  of  2.6%.  Organic  sales  grew  10.3%  in  the
Americas & Asia segment and 7.9% in the Europe & Australia segment.

Gross margin increased 12.5% to $631.6 million in fiscal 2022 compared to $561.4 million in fiscal 2021. As a percentage of net sales, gross margin

decreased to 48.5% in fiscal 2022 compared to 49.0% in fiscal 2021. The decrease in gross margin as

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a percentage of net sales was primarily due to an increase in the cost of materials, labor and freight, which was partially mitigated by pricing actions and
operational efficiencies including streamlining manufacturing processes.

R&D expenses increased 31.4% to $58.5 million in fiscal 2022 compared to $44.6 million in fiscal 2021. As a percentage of net sales, R&D expenses
increased to 4.5% in fiscal 2022 compared to 3.9% in fiscal 2021. The increase in R&D spending in fiscal 2022 was primarily due to the acquisitions of
Code and Nordic ID, as these companies operate with a greater amount of R&D spend as a percentage of net sales compared to Brady's organic business. In
addition,  the  R&D  headcount  increased  in  the  Americas  &  Asia  segment.  Investments  in  new  printing  systems,  materials  and  the  build  out  of  a
comprehensive industrial track and trace solution were the primary focus of R&D expenditures in fiscal 2022.

SG&A  expenses  increased  8.6%  to  $380.0  million  in  fiscal  2022  compared  to  $349.8  million  in  fiscal  2021.  As  a  percentage  of  net  sales,  SG&A
expense  decreased  to  29.2%  in  fiscal  2022  compared  to  30.6%  in  fiscal  2021.  The  increase  in  SG&A  expenses  in  fiscal  2022  was  primarily  due  to  the
acquisitions of Code, Magicard and Nordic ID, and to a lesser extent an increase in sales personnel, which was partially offset by a decrease due to foreign
currency translation. The decrease in SG&A expense as a percentage of net sales from the prior year was due to ongoing efficiency activities throughout
SG&A.

Operating income increased 15.5% to $193.0 million in fiscal 2022 compared to $167.1 million in fiscal 2021. The increase in operating income in
fiscal 2022 was primarily due to the increase in segment profit in the Americas & Asia segment as a result of organic sales growth and to a lesser extent,
positive earnings from the acquisitions completed in the fourth quarter of fiscal 2021.

OPERATING INCOME TO NET INCOME

(Dollars in thousands)
Operating income
Other income (expense):
         Investment and other income
         Interest expense
Income before income taxes and losses of unconsolidated affiliate
Income tax expense
Income before losses of unconsolidated affiliate
Equity in losses of unconsolidated affiliate

Net income

Fiscal 2023 Compared to Fiscal 2022

2023

% Sales

2022

% Sales

2021

% Sales

$

225,213 

16.9 % $

193,012 

14.8 % $

167,127 

14.6 %

4,022 
(3,539)
225,696 
50,839 
174,857 
— 
174,857 

$

0.3 %
(0.3)%
16.9 %
3.8 %
13.1 %
— %
13.1 % $

244 
(1,276)
191,980 
42,001 
149,979 
— 
149,979 

0.0 %
(0.1)%
14.7 %
3.2 %
11.5 %
— %
11.5 % $

4,333 
(437)
171,023 
35,610 
135,413 
(5,754)
129,659 

0.4 %
(0.0)%
14.9 %
3.1 %
11.8 %
(0.5)%
11.3 %

Investment and other income was $4.0 million in fiscal 2023 compared to $0.2 million in fiscal 2022. The increase in investment and other income in

fiscal 2023 was primarily due to an increase in the market value of securities held in deferred compensation plans and an increase in interest income.

Interest expense increased to $3.5 million in fiscal 2023 compared to $1.3 million in fiscal 2022. The increase in interest expense in fiscal 2023 was

primarily due to an increase in benchmark interest rates compared to fiscal 2022.

The Company's income tax rate was 22.5% in fiscal 2023. Refer to Note 11, "Income Taxes" for additional information on the Company's income tax

rates.

Fiscal 2022 Compared to Fiscal 2021

Investment and other income was $0.2 million in fiscal 2022 compared to $4.3 million in fiscal 2021. The decrease in investment and other income in

fiscal 2022 was primarily due to a decrease in the market value of securities held in deferred compensation plans.

Interest expense increased to $1.3 million in fiscal 2022 compared to $0.4 million in fiscal 2021. The increase in interest expense in fiscal 2022 was

due to increased borrowing on our credit agreement and an increase in interest rates compared to fiscal 2021.

The Company's income tax rate was 21.9% in fiscal 2022. Refer to Note 11, "Income Taxes" for additional information on the Company's income tax

rates.

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Equity in losses of unconsolidated affiliate represented the Company's 23% equity interest in React Mobile, Inc. ("React Mobile"), an employee safety
software  and  hardware  company  based  in  the  United  States.  During  fiscal  2021,  React  Mobile's  financial  position  deteriorated  due  to  a  decline  in  the
hospitality industry from the COVID-19 pandemic, which represents its entire customer base, and increased competitive pressures from new entrants in the
marketplace.  As  a  result,  management  performed  an  analysis  to  determine  whether  the  loss  in  value  of  the  investment  was  other  than  temporary  and
recognized an other-than-temporary impairment charge of $5.0 million. The Company's equity interest in React Mobile's losses was $0.8 million in fiscal
2021.

Business Segment Operating Results

The Company evaluates short-term segment performance based on segment profit and customer sales. Interest expense, investment and other income,
income  tax  expense,  equity  in  losses  of  unconsolidated  affiliate,  and  certain  corporate  administrative  expenses  are  excluded  when  evaluating  segment
performance.

The following is a summary of segment information for the years ended July 31:

2023

2022

2021

SALES GROWTH INFORMATION
Americas & Asia
Organic
Currency
Divestiture
Acquisition
Total

Europe & Australia
Organic
Currency
Acquisition
Total
Total Company
Organic
Currency
Divestiture
Acquisition
Total

SEGMENT PROFIT AS A PERCENT OF NET SALES

Americas & Asia
Europe & Australia
Total

Fiscal 2023 Compared to Fiscal 2022

Americas & Asia

4.4 %
(0.9)%
(0.3)%
— %
3.2 %

7.6 %
(7.1)%
— %
0.5 %

5.5 %
(3.0)%
(0.2)%
— %
2.3 %

20.3 %
14.8 %
18.5 %

10.3 %
(0.1)%
— %
6.9 %
17.1 %

7.9 %
(7.0)%
6.9 %
7.8 %

9.4 %
(2.6)%
— %
6.9 %
13.7 %

18.3 %
14.3 %
16.9 %

1.9 %
0.6 %
— %
0.8 %
3.3 %

1.1 %
8.1 %
1.6 %
10.8 %

1.6 %
3.2 %
— %
1.1 %
5.9 %

18.6 %
13.5 %
16.8 %

Americas & Asia net sales increased 3.2% to $888.9 million in fiscal 2023 compared to $861.1 million in fiscal 2022. The net sales increase consisted

of organic sales growth of 4.4% and decreases from foreign currency translation of 0.9% and the sale of the PremiSys business of 0.3%.

Organic sales in the Americas increased in the mid-single digits in fiscal 2023. The increase in organic sales was primarily due to organic sales growth
in IDS products with strongest growth in the safety and facility identification, healthcare identification and wire identification product lines, which was
partially offset by an organic sales decline in the product identification product line. Organic growth in IDS products was partially offset by a mid-single
digit decline in WPS products.

Organic sales in Asia declined in the low-single digits in fiscal 2023. The organic sales decline was primarily driven by decreased volume in China and
Malaysia,  which  was  partially  offset  by  increased  volume  in  India  and  Japan.  The  organic  sales  decline  in  China  was  due  to  the  spread  of  COVID-19
primarily during the second quarter of fiscal 2023.

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Segment profit increased 14.7% to $180.5 million in fiscal 2023 from $157.3 million in fiscal 2022. As a percent of net sales, segment profit increased
to 20.3% in fiscal 2023 from 18.3% in fiscal 2022. The increase in segment profit was primarily due increased sales volumes in the Americas, reductions in
freight costs, as well as ongoing efforts to streamline processes to drive operational efficiencies, which were partially offset by an increase in material costs
due to inflationary pressures.

Europe & Australia

Europe & Australia sales increased 0.5% to $443.0 million in fiscal 2023 compared to $441.0 million in fiscal 2022. The net sales increase consisted of

organic sales growth of 7.6% and a decrease from foreign currency translation of 7.1%.

Organic sales in Europe increased in the mid-single digits in fiscal 2023 which was driven by mid-single digit growth in both IDS and WPS products.
Organic growth was strongest in the safety and facility identification and product identification product lines, followed by the wire identification product
line. The increase in organic sales in Europe was primarily driven by a mid-single digit increase in Western Europe, partially offset by a single-digit decline
in the Nordic region. Organic sales growth was approximately 21% across Eastern Europe, the Middle East and Africa. Organic sales in WPS products was
driven by digital sales growth of nearly 13% from improvement in digital capabilities.

Organic sales in Australia increased in the low-teens in fiscal 2023. Organic sales growth was driven by volume in the safety and facility identification
product line. Price increases implemented in the second half of fiscal 2022 and the first quarter of fiscal 2023 represented the remainder of the organic sales
growth.

Segment profit increased 4.3% to $65.7 million in fiscal 2023 compared to $63.1 million in fiscal 2022. As a percentage of net sales, segment profit
increased to 14.8% in fiscal 2023 compared to 14.3% in fiscal 2022. The increase in segment profit was primarily due to actions taken during fiscal 2022 to
reduce the cost structure as well as pricing actions implemented throughout fiscal 2023.

Fiscal 2022 Compared to Fiscal 2021

Americas & Asia

Americas & Asia net sales increased 17.1% to $861.1 million in fiscal 2022 compared to $735.6 million in fiscal 2021. The net sales increase consisted

of organic sales growth of 10.3%, growth from acquisitions of 6.9% and a decrease from foreign currency translation of 0.1%.

Organic sales in the Americas increased approximately 10% in fiscal 2022. The increase in organic sales was primarily due to organic sales growth in
IDS  products  of  nearly  12%.  Organic  sales  grew  in  all  major  product  lines  with  the  strongest  growth  in  the  wire  identification  and  safety  and  facility
identification product lines, which was partially offset by a low-single digit sales decline in WPS products.

Organic sales in Asia increased nearly 12% in fiscal 2022. Sales growth was broad-based with a high-single digit increase in China and organic sales

growth of approximately 15% within all other countries in the region.

Segment  profit  increased  15.1%  to  $157.3  million  in  fiscal  2022  compared  to  $136.6  million  in  fiscal  2021.  The  increase  in  segment  profit  was
primarily due to organic sales growth in fiscal 2022 and positive earnings from acquisitions completed in the fourth quarter of fiscal 2021. As a percent of
net sales, segment profit decreased to 18.3% in fiscal 2022 compared to 18.6% in fiscal 2021. The decrease in segment profit as a percentage of net sales
was primarily due to gross margin compression resulting from an increase in the cost of materials, labor and freight, as well as incremental amortization
expense of $5.4 million in fiscal 2022, which was partially offset by pricing actions.

Europe & Australia

Europe  &  Australia  net  sales  increased  7.8%  to  $441.0  million  in  fiscal  2022  compared  to  $409.1  million  in  fiscal  2021.  The  net  sales  increase

consisted of organic sales growth of 7.9%, growth from acquisitions of 6.9% and a decrease from foreign currency translation of 7.0%.

Organic sales in Europe increased in the high-single digits in fiscal 2022. The increase in organic sales was primarily due to organic sales growth in
IDS products of approximately 15%. Organic sales grew in all major IDS product lines with the strongest growth in the product identification product line,
followed by the safety and facility identification and wire identification product lines. WPS product organic sales increased slightly during the year with
mid-single digit growth from the digital channel, while sales from all other channels were essentially flat.

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Organic  sales  in  Australia  increased  slightly  in  fiscal  2022.  Digital  sales  increased  in  the  low-single  digits,  and  sales  from  all  other  channels  were

essentially flat.

Segment profit increased 13.9% to $63.1 million in fiscal 2022 compared to $55.4 million in fiscal 2021. As a percentage of net sales, segment profit
increased to 14.3% in fiscal 2022 compared to 13.5% in fiscal 2021. The increase in segment profit was primarily due to organic sales growth, positive
earnings  from  acquisitions  completed  in  the  fourth  quarter  of  fiscal  2021,  and  actions  taken  to  reduce  the  cost  structure,  including  certain  forms  of
advertising spend, which was partially offset by incremental amortization expense of $2.5 million in fiscal 2022.

Financial Condition

Liquidity & Capital Resources

The  Company's  cash  balances  are  generated  and  held  in  numerous  locations  throughout  the  world.  At  July  31,  2023,  approximately  98%  of  the
Company's cash and cash equivalents were held outside the United States. The Company's organic and inorganic growth has historically been funded by a
combination  of  cash  provided  by  operating  activities  and  debt  financing.  The  Company  believes  that  its  cash  flow  from  operating  activities  and  its
borrowing capacity are sufficient to fund its anticipated requirements for working capital, capital expenditures, research and development, common stock
repurchases, and dividend payments for the next 12 months and beyond. Although the Company believes these sources of cash are currently sufficient to
fund domestic operations, annual cash needs could require repatriation of cash to the U.S. from foreign jurisdictions, which may result in additional tax
payments.

Cash Flows

Cash and cash equivalents were $151.5 million at July 31, 2023, an increase of $37.5 million from July 31, 2022. The following summarizes the cash

flow statement for the years ended July 31:

(Dollars in thousands)
Net cash flow provided by (used in):

Operating activities
Investing activities
Financing activities
Effect of exchange rate changes on cash

Net increase (decrease) in cash and cash equivalents

Fiscal 2023 Compared to Fiscal 2022

2023

2022

2021

$

$

209,149  $
(11,214)
(163,568)
3,096 
37,463  $

118,449  $
(43,071)
(102,089)
(6,555)
(33,266) $

205,665 
(268,592)
(12,324)
4,943 
(70,308)

Net  cash  provided  by  operating  activities  was  $209.1  million  during  fiscal  2023  compared  to  $118.4  million  in  fiscal  2022.  The  increase  in  cash
provided by operating activities was primarily due to improved profitability and reduced inventory purchases compared to elevated inventory purchases in
the prior year to reduce the risk of supply chain disruption.

Net cash used in investing activities was $11.2 million during fiscal 2023, which consisted of capital expenditures of $19.2 million partially offset by
proceeds of $8.0 million received from the sale of the PremiSys business. Net cash used in investing activities was $43.1 million in fiscal 2022, which was
elevated due to the purchase of two facilities that were previously leased.

Net cash used in financing activities was $163.6 million during fiscal 2023 compared to $102.1 million in fiscal 2022. The increase in cash used in
financing activities was primarily due to $102.3 million of net repayment activity on the credit agreement in fiscal 2023 compared to fiscal 2022, which
was due to the increase in net cash provided by operating activities in fiscal 2023. This increase was partially offset by a decrease in share repurchases of
$34.2 million in fiscal 2023 compared to fiscal 2022.

Fiscal 2022 Compared to Fiscal 2021

Net cash provided by operating activities was $118.4 million during fiscal 2022 compared to $205.7 million in fiscal 2021. The decrease was primarily
due to cash outflows for inventory purchases in order to reduce the risk of supply chain disruption. In addition, annual incentive compensation payments
were higher in fiscal 2022 than they were in fiscal 2021.

Net cash used in investing activities was $43.1 million during fiscal 2022 compared to $268.6 million in fiscal 2021. The decrease in cash used in

investing activities was primarily due to the acquisitions of Code, Magicard and Nordic ID which were closed during the fourth quarter of fiscal 2021.

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Net cash used in financing activities was $102.1 million during fiscal 2022 compared to $12.3 million in fiscal 2021. The increase in cash used in
financing activities was primarily due to an increase in share repurchases of $105.6 million, which was partially offset by a $19.0 million increase in net
borrowings on the credit agreement in fiscal 2022 compared to fiscal 2021.

Material Cash Requirements

Our material cash requirements for known contractual obligations include capital expenditures, borrowings on credit facilities and lease obligations.
We believe that net cash provided by operating activities will continue to be adequate to meet our liquidity and capital needs for these items over the next
12 months and in the long-term beyond the next 12 months. We also have cash requirements for purchase orders and contracts for the purchase of inventory
and other goods and services, which are based on current and anticipated customer needs and are fulfilled by our suppliers within short time horizons. We
do not have significant agreements for the purchase of inventory or other goods or services specifying minimum order quantities. In addition, we may have
liabilities  for  uncertain  tax  positions,  but  we  do  not  believe  that  the  cash  requirements  to  meet  any  of  these  liabilities  will  be  material.  A  discussion  of
income taxes is contained in Note 11 of the Notes to Consolidated Financial Statements.

Credit Facilities and Covenant Compliance

Refer to Item 8, Note 6, "Debt" for information regarding the Company's credit facilities and covenant compliance.

Inflation and Changing Prices

Essentially all of the Company’s revenue is derived from the sale of its products and services in competitive markets. Because prices are influenced by
market conditions, it is not always possible to fully recover cost increases through pricing. Changes in product mix from year to year, timing differences in
instituting price changes, and the large amount of custom products make it impracticable to accurately define the impact of inflation on profit margins.

Critical Accounting Estimates

Management’s  discussion  and  analysis  of  the  Company’s  financial  condition  and  results  of  operations  are  based  upon  the  Company’s  Consolidated
Financial Statements, which have been prepared in accordance with accounting principles generally accepted in the United States. The preparation of these
financial statements requires management to make estimates and judgments that affect the reported amounts of assets, liabilities, revenues and expenses,
and related disclosure of contingent assets and liabilities. The Company bases these estimates and judgments on historical experience and on various other
assumptions that are believed to be reasonable under the circumstances. Actual results may differ from these estimates and judgments.

The Company believes the following accounting estimates are most critical to an understanding of its financial statements. Estimates are considered to
be  critical  if  they  meet  both  of  the  following  criteria:  (1)  the  estimate  requires  assumptions  about  material  matters  that  are  uncertain  at  the  time  the
accounting  estimates  are  made,  and  (2)  material  changes  in  the  estimates  are  reasonably  likely  from  period  to  period.  For  a  detailed  discussion  on  the
application of these and other accounting estimates, refer to Note 1 to the Company’s Consolidated Financial Statements.

Income Taxes

The Company operates in numerous taxing jurisdictions and is subject to regular examinations by U.S. federal, state and non-U.S. taxing authorities.
Its income tax positions are based on research and interpretations of the income tax laws and rulings in each of the jurisdictions in which the Company does
business. Due to the ambiguity of laws and rulings in each jurisdiction, the differences and interplay in tax laws between those jurisdictions, the uncertainty
of  how  underlying  facts  may  be  construed  and  the  inherent  uncertainty  in  estimating  the  final  resolution  of  complex  tax  audit  matters,  the  Company's
estimates of income tax liabilities may differ from actual payments or assessments.

While the Company has support for the positions it takes on tax returns, taxing authorities may assert different interpretations of laws and facts and
may challenge cross-jurisdictional transactions. The Company generally re-evaluates the technical merits of its tax positions and recognizes an uncertain
tax benefit when (i) there is completion of a tax audit; (ii) there is a change in applicable tax laws including a tax case ruling or legislative guidance; or
(iii) there is an expiration of the statute of limitations. The liability for unrecognized tax benefits, excluding interest and penalties, was $20.9 million and
$20.6 million as of July 31, 2023 and 2022, respectively. If recognized, $17.8 million of unrecognized tax benefits would reduce the Company's income tax
rate as of both July 31, 2023 and 2022. Accrued interest and penalties related to unrecognized tax benefits were $5.3 million and $4.8 million as of July 31,
2023  and  2022,  respectively.  The  Company  recognizes  interest  and  penalties  related  to  unrecognized  tax  benefits  in  income  tax  expense  on  the
Consolidated Statements of Income. The Company believes it is reasonably possible that the amount of gross unrecognized tax benefits could be reduced
by up to $2.6 million in

22

Table of Contents

the next 12 months as a result of the resolution of worldwide tax matters, tax audit settlements, amended tax filings, and/or statute expirations, which would
be the maximum amount that would be recognized as an income tax benefit in the Consolidated Statements of Income.

The Company recognizes deferred tax assets and liabilities for differences between the financial statement and tax basis of assets and liabilities that
will result in taxable or deductible amounts in the future, based on enacted tax laws and rates applicable to the periods in which the differences are expected
to  affect  taxable  income.  The  Company  establishes  valuation  allowances  for  its  deferred  tax  assets  if  it  is  more  likely  than  not  that  some  or  all  of  the
deferred  tax  asset  will  not  be  realized.  This  requires  management  to  make  judgments  regarding:  (i)  the  timing  and  amount  of  the  reversal  of  taxable
temporary  differences,  (ii)  expected  future  taxable  income  or  loss,  and  (iii)  the  impact  of  tax  planning  strategies.  The  Company  recognized  valuation
allowances for its deferred tax assets of $52.8 million and $47.3 million as of July 31, 2023 and 2022, respectively, which were primarily related to foreign
tax credit carryforwards and net operating loss carryforwards in its various tax jurisdictions.

Goodwill and Other Indefinite-lived Intangible Assets

The allocation of purchase price for business combinations requires management estimates and judgment as to expectations for future cash flows of the
acquired business and the allocation of those cash flows to identifiable intangible assets in determining the estimated fair value. If the actual results differ
from these estimates, it could result in an impairment of intangible assets and goodwill or require acceleration of the amortization expense of finite-lived
intangible  assets.  In  addition,  goodwill  and  other  indefinite-lived  intangible  assets  must  be  tested  for  impairment  at  least  annually.  If  circumstances  or
events prior to the date of the required annual assessment indicate that, in management's judgment, it is more likely than not that there has been a reduction
of fair value of a reporting unit below its carrying value, the Company performs an impairment analysis at the time of such circumstance or event. Changes
in management's estimates or judgments could result in an impairment charge, and such a charge could have an adverse effect on the Company's financial
condition and results of operations.

The Company has identified seven reporting units within its two reportable segments, Americas & Asia and Europe & Australia, with the following
goodwill balances as of July 31, 2023: North America, $438.0 million; Europe, $151.2 million; and Latin America, $3.4 million. The other four identified
reporting  units  each  have  a  goodwill  balance  of  zero.  The  Company  believes  that  the  discounted  cash  flow  model  and  the  market  approach  provide  a
reasonable  and  meaningful  fair  value  estimate  based  upon  the  reporting  units'  projections  of  future  operating  results  and  cash  flows  and  replicates  how
market participants would value the Company's reporting units. The projections of future operating results, which are based on both past performance and
the projections and assumptions used in the Company's current and long-range operating plans, are subject to change as a result of changing economic and
competitive conditions. Significant estimates used by management in the discounted cash flows methodology include estimates of future cash flows based
on expected growth rates, price increases, fluctuations in gross profit margins and SG&A expense as a percentage of sales, capital expenditures, working
capital  levels,  income  tax  rates,  and  a  weighted-average  cost  of  capital  reflecting  the  specific  risk  profile  of  the  reporting  unit  being  tested.  Significant
negative  industry  or  economic  trends,  disruptions  to  the  Company's  business,  loss  of  significant  customers,  inability  to  effectively  integrate  acquired
businesses,  unexpected  significant  changes  or  planned  changes  in  use  of  the  assets  or  in  entity  structure,  and  divestitures  may  adversely  impact  the
assumptions used in the valuations.

The Company completes its annual goodwill impairment analysis on May 1 of each fiscal year and evaluates its reporting units for potential triggering
events on a quarterly basis in accordance with ASC 350, "Intangibles - Goodwill and Other." In addition to the metrics listed above, the Company considers
multiple internal and external factors when evaluating its reporting units for potential impairment, including (i) U.S. GDP growth, (ii) industry and market
factors such as competition and changes in the market for the reporting unit's products, (iii) new product development, (iv) competing technologies, (v)
overall financial performance such as cash flows, actual and planned revenue and profitability, and (vi) changes in the strategy of the reporting unit. In the
event the fair value of a reporting unit is less than the carrying value, the Company would recognize an impairment charge for the amount by which the
carrying amount of the reporting unit exceeds the fair value. If necessary, the Company may consult valuation specialists to assist with the assessment of
the estimated fair value of the reporting unit.

The Company considers a reporting unit’s fair value to be substantially in excess of its carrying value at 20% or greater. The annual impairment testing
performed on May 1, 2023, in accordance with ASC 350, “Intangibles - Goodwill and Other” indicated that each of the reporting units had a fair value
substantially in excess of its carrying value.

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Table of Contents

Other Indefinite-Lived Intangible Assets

Other  indefinite-lived  intangible  assets,  which  consists  of  tradenames,  are  tested  for  impairment  in  accordance  with  the  Company's  policy  outlined
above using the income approach. Fair value is estimated using the income approach based upon current sales projections applying the relief from royalty
method. If the carrying value of the indefinite-lived intangible asset exceeds its fair value, an impairment loss is recognized in an amount equal to that
excess. As a result of the analysis performed on May 1, 2023, all indefinite-lived tradenames had fair value in excess of carrying value.

New Accounting Standards

The  information  required  by  this  Item  is  provided  in  Note  1  of  the  Notes  to  Consolidated  Financial  Statements  contained  in  Item  8  —  Financial

Statements and Supplementary Data.

Item 7A. Quantitative and Qualitative Disclosures About Market Risk

The Company’s business operations give rise to market risk exposure due to changes in foreign exchange rates. To manage that risk effectively, the
Company enters into hedging transactions according to established guidelines and policies that enable it to mitigate the adverse effects of this  financial
market risk.

The global nature of the Company’s business requires active participation in the foreign exchange markets. The Company has manufacturing facilities
and sells and distributes its products throughout the world and therefore has assets, liabilities and cash flows in currencies other than the U.S. dollar. As a
result,  the  Company’s  financial  results  could  be  significantly  affected  by  factors  such  as  changes  in  foreign  currency  exchange  rates  or  weak  economic
conditions in the foreign markets in which the Company manufactures, distributes and sells its products. The Company’s operating results are principally
exposed to changes in exchange rates between the U.S. dollar and the Euro, the British Pound, the Mexican Peso, the Canadian dollar, the Australian dollar,
the Singapore dollar, the Malaysian Ringgit, and the Chinese Yuan.

The  objective  of  the  Company’s  foreign  currency  exchange  risk  management  is  to  minimize  the  impact  of  currency  movements  on  non-functional
currency  transactions.  To  achieve  this  objective,  the  Company  hedges  a  portion  of  known  exposures  using  forward  contracts.  As  of  July  31,  2023,  the
notional  amount  of  outstanding  forward  foreign  exchange  contracts  designated  as  cash  flow  hedges  was  $39.7  million.  The  Company  uses  Euro-
denominated  debt  of  €24.0  million  and  British  Pound-denominated  debt  of  £8.0  million  designated  as  hedge  instruments  to  hedge  portions  of  the
Company’s net investment in its Euro-denominated and British Pound-denominated businesses. The Company's multi-currency revolving credit agreement
allows it to borrow up to $200 million in currencies other than U.S. dollars. Debt issued in currencies other than U.S. dollars acts as a natural hedge to the
Company's exposure to the associated currency.

The  Company  also  faces  exchange  rate  risk  from  transactions  with  customers  in  countries  outside  the  United  States  and  from  intercompany
transactions between affiliates. Although the Company has a U.S. dollar functional currency for reporting purposes, it has manufacturing sites throughout
the world and a significant portion of its sales are generated in foreign currencies. Costs incurred and sales recorded by subsidiaries operating outside of the
United States are translated into U.S. dollars using exchange rates in effect during the respective period. As a result, the Company is exposed to movements
in the exchange rates of various currencies against the U.S. dollar. In particular, the Company has more sales in European currencies than it has expenses in
those  currencies.  Therefore,  when  European  currencies  strengthen  or  weaken  against  the  U.S.  dollar,  operating  profits  are  increased  or  decreased,
respectively. Currency exchange rates decreased fiscal 2023 net sales by 3.0% compared to fiscal 2022 as the U.S. dollar appreciated, on average, against
other major currencies throughout the year.

Changes in foreign currency exchange rates for the Company’s foreign subsidiaries reporting in local currencies are generally reported as a component
of stockholders’ equity. The Company’s currency translation adjustments recorded during the years ended July 31, 2023, 2022, and 2021, as a separate
component  of  stockholders’  equity,  were  favorable  by  $16.0  million,  unfavorable  by  $53.4  million,  and  favorable  by  $10.3  million,  respectively.  As  of
July  31,  2023  and  2022,  the  Company’s  foreign  subsidiaries  had  net  current  assets  (defined  as  current  assets  less  current  liabilities)  subject  to  foreign
currency  translation  risk  of  $207.6  million  and  $193.6  million,  respectively.  The  potential  decrease  in  net  current  assets  as  of  July  31,  2023,  from  a
hypothetical 10 percent adverse change in quoted foreign currency exchange rates would be approximately $20.8 million. This sensitivity analysis assumes
a parallel shift in all major foreign currency exchange rates versus the U.S. dollar. Exchange rates rarely move in the same direction relative to the U.S.
dollar due to positive and negative correlations of the various global currencies. This assumption may overstate the impact of changing exchange rates on
individual assets and liabilities denominated in a foreign currency.

The  Company  could  be  exposed  to  interest  rate  risk  through  its  corporate  borrowing  activities.  The  objective  of  the  Company’s  interest  rate  risk
management activities is to manage the levels of the Company’s fixed and floating interest rate exposure to be consistent with the Company’s preferred
mix. The interest rate risk management program allows the Company

24

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to enter into approved interest rate derivatives if there is a desire to modify the Company’s exposure to interest rates. As of July 31, 2023, the Company had
no interest rate derivatives and no fixed rate debt outstanding.

25

Table of Contents

Item 8. Financial Statements and Supplementary Data

BRADY CORPORATION & SUBSIDIARIES

INDEX TO FINANCIAL STATEMENTS

Report of Independent Registered Public Accounting Firm (PCAOB ID: 34)
Financial Statements:
Consolidated Balance Sheets — July 31, 2023 and 2022
Consolidated Statements of Income — Years Ended July 31, 2023, 2022, and 2021
Consolidated Statements of Comprehensive Income — Years Ended July 31, 2023, 2022, and 2021
Consolidated Statements of Stockholders’ Equity — Years Ended July 31, 2023, 2022, and 2021
Consolidated Statements of Cash Flows — Years Ended July 31, 2023, 2022, and 2021
Notes to Consolidated Financial Statements — Years Ended July 31, 2023, 2022, and 2021

26

Page

27

29
30
31
32
33
34

 
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REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the shareholders and the Board of Directors of Brady Corporation

Opinion on the Financial Statements

We have audited the accompanying consolidated balance sheets of Brady Corporation and subsidiaries (the "Company") as of July 31, 2023 and 2022, the
related consolidated statements of income, comprehensive income, stockholders' equity, and cash flows, for each of the three years in the period ended July
31, 2023, and the related notes and the schedule listed in the Index at Item 15 (collectively referred to as the "financial statements"). In our opinion, the
financial  statements  present  fairly,  in  all  material  respects,  the  financial  position  of  the  Company  as  of  July  31,  2023  and  2022,  and  the  results  of  its
operations and its cash flows for each of the three years in the period ended July 31, 2023, in conformity with accounting principles generally accepted in
the United States of America.

We  have  also  audited,  in  accordance  with  the  standards  of  the  Public  Company  Accounting  Oversight  Board  (United  States)  (PCAOB),  the  Company's
internal control over financial reporting as of July 31, 2023, based on criteria established in Internal Control — Integrated Framework (2013) issued by the
Committee of Sponsoring Organizations of the Treadway Commission and our report dated September 5, 2023, expressed an unqualified opinion on the
Company's internal control over financial reporting.

Basis for Opinion

These financial statements are the responsibility of the Company's management. Our responsibility is to express an opinion on the Company's financial
statements  based  on  our  audits.  We  are  a  public  accounting  firm  registered  with  the  PCAOB  and  are  required  to  be  independent  with  respect  to  the
Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the
PCAOB.

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable
assurance  about  whether  the  financial  statements  are  free  of  material  misstatement,  whether  due  to  error  or  fraud.  Our  audits  included  performing
procedures to assess the risks of material misstatement of the financial statements, whether due to error or fraud, and performing procedures that respond to
those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the financial statements. Our audits
also included evaluating the accounting principles used and significant estimates made by management, as well as evaluating the overall presentation of the
financial statements. We believe that our audits provide a reasonable basis for our opinion.

Critical Audit Matter

The  critical  audit  matter  communicated  below  is  a  matter  arising  from  the  current-period  audit  of  the  financial  statements  that  was  communicated  or
required  to  be  communicated  to  the  audit  committee  and  that  (1)  relates  to  accounts  or  disclosures  that  are  material  to  the  financial  statements  and  (2)
involved our especially challenging, subjective, or complex judgments. The communication of critical audit matters does not alter in any way our opinion
on the financial statements, taken as a whole, and we are not, by communicating the critical audit matter below, providing a separate opinion on the critical
audit matter or on the accounts or disclosures to which it relates.

Taxes — Valuation Allowances — Refer to Notes 1 and 11 to the financial statements

Critical Audit Matter Description

The  Company  recognizes  deferred  income  tax  assets  and  liabilities  for  the  estimated  future  tax  effects  attributable  to  temporary  differences  and
carryforwards.  Valuation  allowances  are  established  when  necessary  to  reduce  deferred  tax  assets  to  the  amounts  expected  to  be  realized  in  the  future.
Future  realization  of  deferred  tax  assets  depends  on  the  existence  of  sufficient  taxable  income  within  the  carryback  or  carryforward  period  of  the
appropriate  character  under  the  relevant  tax  law.  Sources  of  taxable  income  include  future  reversals  of  deferred  tax  assets  and  liabilities,  future  taxable
income (exclusive of the reversals of deferred tax assets and liabilities), taxable income in prior carryback year(s) if permitted under the tax law, and tax
planning strategies. The Company’s valuation allowance for deferred tax assets was $52.8 million as of July 31, 2023.

The  Company’s  determination  of  the  valuation  allowance  involves  estimates.  Management’s  primary  estimate  in  determining  whether  a  valuation
allowance should be established is the projection of future sources of taxable income. Auditing

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management’s estimate of future sources of taxable income, which affects the recorded valuation allowances, required a high degree of auditor judgment
and an increased extent of effort, including the need to involve our income tax specialists.

How the Critical Audit Matter Was Addressed in the Audit

Our audit procedures related to estimated future sources of taxable income included the following, among others:

• We tested the effectiveness of management’s controls over the estimates of future sources of taxable income.
• With  the  assistance  of  our  income  tax  specialists,  we  considered  relevant  tax  laws  and  regulations  in  evaluating  the  appropriateness  of

management’s estimates of future sources of taxable income.

• We evaluated management’s ability to accurately estimate future sources of taxable income by comparing actual results to management’s historical
estimates. Further, we evaluated the reasonableness of management’s estimates of future sources of taxable income by comparing the estimates to
historical sources of taxable income or losses and evaluating whether there have been any changes that would affect management's estimates of
future sources of taxable income.

• With the assistance of our income tax specialists, we evaluated whether the estimated future sources of taxable income were of the appropriate

character to utilize the deferred tax assets under tax law.

• We evaluated management’s assessment that it is more likely than not that sufficient taxable income will be generated in the future to utilize the

net deferred tax assets.

/s/ DELOITTE & TOUCHE LLP

Milwaukee, Wisconsin
September 5, 2023

We have served as the Company's auditor at least since 1981; however, an earlier year cannot be reliably determined.

28

Table of Contents

BRADY CORPORATION AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS
July 31, 2023 and 2022
(Dollars in thousands)

Current assets:

Cash and cash equivalents
Accounts receivable, net of allowance for credit losses of $8,467 and $7,355, respectively
Inventories
Prepaid expenses and other current assets

ASSETS

Total current assets

Property, plant and equipment—net
Goodwill
Other intangible assets
Deferred income taxes
Operating lease assets
Other assets
Total

LIABILITIES AND STOCKHOLDERS’ EQUITY

Current liabilities:

Accounts payable
Accrued compensation and benefits
Taxes, other than income taxes
Accrued income taxes
Current operating lease liabilities
Other current liabilities

Total current liabilities

Long-term debt
Long-term operating lease liabilities
Other liabilities

Total liabilities

Stockholders’ equity:

Class A nonvoting common stock — Issued 51,261,487 shares, and outstanding 45,008,724 and 46,370,708 shares,
respectively (aggregate liquidation preference of $42,716)
Class B voting common stock — Issued and outstanding 3,538,628 shares
Additional paid-in capital
Retained earnings
Treasury stock — 6,252,763 and 4,890,779 shares, respectively, of Class A nonvoting common stock, at cost
Accumulated other comprehensive loss

Total stockholders’ equity

Total

See Notes to Consolidated Financial Statements.

29

2023

2022

151,532  $
184,420 
177,078 
11,790 
524,820 
142,149 
592,646 
62,096 
15,716 
29,688 
22,142 
1,389,257  $

79,855  $
71,470 
13,575 
12,582 
14,726 
65,828 
258,036 
49,716 
16,217 
74,369 
398,338 

513 
35 
351,771 
1,021,870 
(290,209)
(93,061)
990,919 
1,389,257  $

114,069 
183,233 
190,023 
10,743 
498,068 
139,511 
586,832 
74,028 
15,881 
31,293 
21,719 
1,367,332 

81,116 
76,764 
12,539 
8,294 
15,003 
61,458 
255,174 
95,000 
19,143 
86,717 
456,034 

513 
35 
345,266 
892,417 
(217,856)
(109,077)
911,298 
1,367,332 

$

$

$

$

Table of Contents

BRADY CORPORATION AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF INCOME
Years Ended July 31, 2023, 2022 and 2021
(Dollars in thousands, except per share amounts)

Net sales
Cost of goods sold
Gross margin
Operating expenses:

Research and development
Selling, general and administrative

Total operating expenses
Operating income
Other income (expense):

Investment and other income
Interest expense

Income before income taxes and losses of unconsolidated affiliate
Income tax expense
Income before losses of unconsolidated affiliate
Equity in losses of unconsolidated affiliate

Net income
Net income per Class A Nonvoting Common Share:

Basic
Diluted

Net income per Class B Voting Common Share:

Basic
Diluted

Weighted average common shares outstanding:

Basic
Diluted

See Notes to Consolidated Financial Statements.

30

$

$

$
$

$
$

2023

2022

2021

1,331,863  $
674,588 
657,275 

1,302,062  $
670,510 
631,552 

1,144,698 
583,252 
561,446 

61,365 
370,697 
432,062 
225,213 

4,022 
(3,539)
225,696 
50,839 
174,857 
— 
174,857  $

3.53  $
3.51  $

3.51  $
3.49  $

58,548 
379,992 
438,540 
193,012 

244 
(1,276)
191,980 
42,001 
149,979 
— 
149,979  $

2.92  $
2.90  $

2.91  $
2.89  $

49,591 
49,869 

51,321 
51,651 

44,551 
349,768 
394,319 
167,127 

4,333 
(437)
171,023 
35,610 
135,413 
(5,754)
129,659 

2.49 
2.47 

2.48 
2.46 

52,039 
52,409 

Table of Contents

BRADY CORPORATION AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME
Years Ended July 31, 2023, 2022 and 2021
(Dollars in thousands)

Net income
Other comprehensive income (loss):

Foreign currency translation adjustments

Cash flow hedges:

Net gain recognized in other comprehensive income (loss)
Reclassification adjustment for gains included in net income

Pension and other post-retirement benefits:

Net (loss) gain recognized in other comprehensive income (loss)
Net actuarial gain amortization

2023

2022

2021

$

174,857  $

149,979  $

129,659 

16,009 

(53,402)

10,266 

2,680 
(2,140)
540 

(465)
(417)
(882)

1,282 
(909)
373 

424 
(1,043)
(619)

1,451 
(399)
1,052 

— 
(388)
(388)

10,930 
(406)
10,524 
140,183 

Other comprehensive income (loss), before tax
Income tax benefit (expense) related to items of other comprehensive income (loss)
Other comprehensive income (loss), net of tax
Comprehensive income

15,667 
349 
16,016 
190,873  $

(53,648)
524 
(53,124)
96,855  $

$

See Notes to Consolidated Financial Statements.

31

 
Table of Contents

BRADY CORPORATION AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY
Years Ended July 31, 2023, 2022 and 2021
(Dollars in thousands, except per share amounts)

Common Stock

Additional Paid-In
Capital

Retained Earnings

Treasury Stock

Accumulated
Other
Comprehensive
Loss

Balances at July 31, 2020

Net income
Other comprehensive income, net of tax
Issuance of shares of Class A Common Stock under stock
plan
Tax benefit and withholdings from deferred compensation
distributions
Stock-based compensation expense (Note 7)
Repurchase of shares of Class A Common Stock
Cash dividends on Common Stock:
Class A — $0.88 per share
Class B — $0.86 per share

Balances at July 31, 2021

Net income
Other comprehensive loss, net of tax
Issuance of shares of Class A Common Stock under stock
plan
Tax benefit and withholdings from deferred compensation
distributions
Stock-based compensation expense (Note 7)
Repurchase of shares of Class A Common Stock
Cash dividends on Common Stock:
Class A — $0.90 per share
Class B — $0.88 per share

Balances at July 31, 2022

Net income
Other comprehensive income, net of tax
Issuance of shares of Class A Common Stock under stock
plan
Tax benefit and withholdings from deferred compensation
distributions
Stock-based compensation expense (Note 7)
Repurchase of shares of Class A Common Stock,
including excise taxes
Cash dividends on Common Stock:
Class A — $0.92 per share
Class B — $0.90 per share

Balances at July 31, 2023

$

$

$

$

See Notes to Consolidated Financial Statements.

548  $
— 
— 

331,762  $
— 
— 

704,456  $
129,659 
— 

— 

— 
— 
— 

— 
— 
548  $
— 
— 

— 

— 
— 
— 

— 
— 
548  $
— 
— 

— 

— 
— 

— 

(2,767)

32 
10,098 
— 

— 
— 
339,125  $
— 
— 

(4,478)

115 
10,504 
— 

— 
— 
345,266  $
— 
— 

(1,069)

66 
7,508 

— 

— 

— 
— 
— 

(42,690)
(3,056)
788,369  $
149,979 
— 

— 

— 
— 
— 

(42,805)
(3,126)
892,417  $
174,857 
— 

— 

— 
— 

— 

— 
— 
548  $

— 
— 
351,771  $

(42,207)
(3,197)
1,021,870  $

(107,216) $

— 
— 

1,748 

— 
— 
(3,593)

— 
— 

(109,061) $

— 
— 

434 

— 
— 
(109,229)

— 
— 

(217,856) $

— 
— 

3,119 

— 
— 

(75,472)

— 
— 

(290,209) $

(66,477)
— 
10,524 

— 

— 
— 
— 

— 
— 
(55,953)
— 
(53,124)

— 

— 
— 
— 

— 
— 
(109,077)
— 
16,016 

— 

— 
— 

— 

— 
— 
(93,061)

32

Table of Contents

BRADY CORPORATION AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS
Years Ended July 31, 2023, 2022 and 2021
(Dollars in thousands)

Operating activities:
Net income
Adjustments to reconcile net income to net cash provided by operating activities:

Depreciation and amortization
Stock-based compensation expense
Gain on sale of business
Deferred income taxes
Equity in losses of unconsolidated affiliate
Other
Changes in operating assets and liabilities (net of effects of business acquisitions):

Accounts receivable
Inventories
Prepaid expenses and other assets
Accounts payable and accrued liabilities
Income taxes

Net cash provided by operating activities

Investing activities:

Purchases of property, plant and equipment
Sale of business
Acquisition of businesses, net of cash acquired
Other

Net cash used in investing activities

Financing activities:

Payment of dividends
Proceeds from exercise of stock options
Payments for employee taxes withheld from stock-based awards
Purchase of treasury stock
Proceeds from borrowing on credit facilities
Repayment of borrowing on credit facilities
Other

Net cash used in financing activities

Effect of exchange rate changes on cash and cash equivalents
Net increase (decrease) in cash and cash equivalents
Cash and cash equivalents, beginning of period
Cash and cash equivalents, end of period

Supplemental disclosures of cash flow information:

Cash paid during the period for:

Interest
Income taxes

See Notes to Consolidated Financial Statements.

$

$

33

2023

2022

2021

$

174,857  $

149,979  $

129,659 

32,370 
7,508 
(3,770)
(12,472)
— 
(308)

2,380 
14,972 
(1,023)
(9,459)
4,094 
209,149 

(19,226)
8,000 
— 
12 
(11,214)

34,182 
10,504 
— 
(1,645)
— 
1,197 

(25,330)
(62,907)
807 
6,826 
4,836 
118,449 

(43,138)
— 
— 
67 
(43,071)

(45,404)
4,091 
(2,041)
(74,996)
127,660 
(172,944)
66 
(163,568)
3,096 
37,463 
114,069 
151,532  $

(45,931)
1,082 
(5,127)
(109,229)
243,716 
(186,716)
116 
(102,089)
(6,555)
(33,266)
147,335 
114,069  $

25,483 
10,098 
— 
(8,965)
5,754 
(831)

(12,614)
7,298 
(4,498)
58,283 
(4,002)
205,665 

(27,189)
— 
(243,983)
2,580 
(268,592)

(45,746)
1,765 
(2,783)
(3,593)
101,957 
(63,957)
33 
(12,324)
4,943 
(70,308)
217,643 
147,335 

3,408  $
58,829 

1,082  $
33,834 

373 
46,852 

 
Table of Contents

BRADY CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
Years Ended July 31, 2023, 2022 and 2021
(In thousands, except share and per share amounts)

1. Summary of Significant Accounting Policies

Nature of Operations — Brady Corporation is a global manufacturer and supplier of identification solutions and workplace safety products that identify
and protect premises, products and people. The ability to provide customers with a broad range of proprietary, customized, and diverse products for use in
various applications, along with a commitment to quality and service, a global footprint, and multiple sales channels, have made Brady a world leader in
many of its markets.

Principles of Consolidation — The accompanying consolidated financial statements include the accounts of Brady Corporation and its wholly owned

subsidiaries. All intercompany accounts and transactions between consolidated subsidiaries have been eliminated in consolidation.

Use  of  Estimates  —  The  consolidated  financial  statements  have  been  prepared  in  accordance  with  accounting  principles  generally  accepted  in  the
United States ("U.S. GAAP"), which requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and
disclosure of contingent assets and liabilities as of the date of the consolidated financial statements, and the reported amounts of revenues and expenses
during the reporting period. Actual results could differ from those estimates.

Acquisitions — The Company recognizes assets acquired, liabilities assumed, contractual contingencies and contingent consideration at their fair value
on the acquisition date. The operating results of the acquired companies are included in the Company’s consolidated financial statements from the date of
acquisition. Acquisition-related costs are expensed as incurred and changes in deferred tax asset valuation allowances and income tax uncertainties after the
measurement period are recorded in income tax expense.

Cash  Equivalents  —  The  Company  considers  all  highly-liquid  investments  purchased  with  original  maturities  of  three  months  or  less  to  be  cash

equivalents.

Concentration  of  Credit  Risk  —  The  Company  places  temporary  cash  investments  with  global  financial  institutions  of  high  credit  quality.  The
Company performs periodic evaluations of the relative credit standing of its financial institutions and limits the amount of credit exposure with any one
financial  institution.  In  addition,  the  Company  has  a  broad  customer  base  representing  many  diverse  industries  throughout  the  globe.  Consequently,  no
significant concentration of credit risk is considered to exist.

Accounts  Receivable  —  The  Company's  policy  for  estimating  the  allowance  for  credit  losses  on  accounts  receivables  considers  several  factors
including historical loss experience, the age of delinquent receivable balances due, and economic conditions. Specific customer reserves are made during
review  of  significant  outstanding  balances  due,  in  which  customer  creditworthiness  and  current  economic  trends  may  indicate  that  it  is  probable  the
receivable will not be recovered. Accounts receivable are written off after collection efforts occur and the receivable is deemed uncollectible. Adjustments
to the allowance for credit losses are recorded in SG&A expense.

Equity  Method  Investment  —  The  equity  method  of  accounting  is  applied  to  investments  in  which  the  Company  has  significant  influence  over  the
operating and financial decisions of the investee. The Company evaluates its equity method investments each reporting period for evidence of a loss in
value that is other than a temporary decline. Evidence of a loss in value might include, but would not necessarily be limited to, absence of an ability to
recover the carrying amount of the investment or the inability of the investee to sustain an earnings capacity that would justify the carrying amount of the
investment.  The  Company  performed  this  analysis  and  concluded  that  its  investment  in  React  Mobile,  Inc.  was  other-than-temporarily  impaired  and
recognized an impairment charge of $4,994 for the Company's remaining equity interest in React Mobile, Inc. during the year ended July 31, 2021.

Inventories — Inventories are stated at the lower of cost or net realizable value and include material, labor, and overhead. Cost has been determined
using the last-in, first-out (“LIFO”) method for certain inventories in the U.S. (9.6% of total inventories at July 31, 2023, and 13.3% of total inventories at
July 31, 2022) and the first-in, first-out (“FIFO”) or average cost methods for all other inventories. Had all inventories been accounted for on a FIFO basis
instead of on a LIFO basis, the carrying value of inventories would have increased by $11,312 and $9,900 as of July 31, 2023 and 2022, respectively.

34

Table of Contents

Inventories consist of the following as of July 31:

Finished products
Work-in-process
Raw materials and supplies

Total inventories

2023

2022

103,350  $
26,884 
46,844 
177,078  $

112,323 
29,272 
48,428 
190,023 

$

$

Property, Plant and Equipment — Property, plant and equipment are stated at cost, less accumulated depreciation. Depreciation is computed primarily
on a straight-line basis over the estimated useful lives of the related assets. Leasehold improvements are depreciated over the shorter of the lease term or the
estimated useful life of the respective asset. The estimated useful lives range from 3 to 33 years as shown below.

Property, plant and equipment consist of the following as of July 31:

Land
Buildings and improvements
Machinery and equipment
Construction in progress

Property, plant and equipment—gross

Accumulated depreciation

Property, plant and equipment—net

Range of Useful Lives

2023

2022

10 to 33 Years
3 to 10 Years

$

$

12,273  $
130,004 
282,870 
9,682 
434,829 
(292,680)
142,149  $

11,916 
123,619 
268,527 
7,825 
411,887 
(272,376)
139,511 

Depreciation expense was $20,631, $19,216, and $18,406 for the years ended July 31, 2023, 2022 and 2021, respectively.

Goodwill — The Company evaluates the carrying amount of goodwill annually or more frequently if events or changes in circumstances have occurred
that  indicate  the  goodwill  might  be  impaired.  The  Company  completes  impairment  reviews  for  its  reporting  units  using  a  fair-value  method  based  on
management's  judgments  and  assumptions.  When  performing  its  annual  impairment  assessment,  the  Company  evaluates  the  recoverability  of  goodwill
assigned to each of its reporting units by comparing the estimated fair value of the respective reporting unit to the carrying value, including goodwill. The
Company estimates fair value utilizing the income approach and the market approach. The income approach requires management to make a number of
assumptions  and  estimates  for  each  reporting  unit,  including  projected  future  operating  results,  economic  projections,  anticipated  future  cash  flows,
working  capital  levels,  income  tax  rates,  and  a  weighted-average  cost  of  capital  reflecting  the  specific  risk  profile  of  the  respective  reporting  unit.  The
market approach estimates fair value using performance multiples of comparable publicly-traded companies. In the event the fair value of a reporting unit
is  less  than  the  carrying  value,  including  goodwill,  an  impairment  loss,  if  any,  is  recognized  for  the  difference  between  the  implied  fair  value  and  the
carrying value of the reporting unit's goodwill. The annual impairment testing performed on May 1, 2023, indicated that all reporting units with goodwill
had a fair value substantially in excess of its carrying value. No goodwill impairment charges were recognized during the year ended July 31, 2023.

Other Intangible and Long-Lived Assets — Intangible assets with definite lives are amortized on a straight-line basis over their estimated useful lives to
reflect the pattern of economic benefits consumed. Intangible assets with indefinite lives as well as goodwill are not subject to amortization. These assets
are assessed for impairment on an annual basis or more frequently if events or changes in circumstances have occurred that indicate the asset may not be
recoverable  or  that  the  remaining  estimated  useful  life  may  warrant  revision.  In  addition,  the  Company  performs  qualitative  assessments  on  a  quarterly
basis of significant events and circumstances, such as historical and current results, assumptions regarding future performance, and strategic initiatives and
overall economic factors.

The Company evaluates indefinite-lived intangible assets for impairment by comparing the estimated fair value of the asset to the carrying value. Fair
value is estimated using the income approach based upon current sales projections applying the relief from royalty method. If the carrying value of the
indefinite-lived intangible asset exceeds its fair value, an impairment loss is recognized in an amount equal to that excess. The Company evaluates long-
lived assets, including finite-lived intangible assets, operating lease assets, and property, plant, and equipment, for recoverability by comparing an estimate
of undiscounted future cash flows, derived from internal forecasts, over the remaining life of the primary asset to the carrying amount of the asset group. To
the extent the undiscounted future cash flows attributable to the asset are less than the carrying amount, an impairment loss is recognized for the amount by
which the carrying value of the asset exceeds its fair value.

35

 
 
Table of Contents

In fiscal 2023, long-lived and other intangible assets were analyzed for potential impairment. As a result of the analysis, no impairment charges were

recorded.

Leases — The Company accounts for leases in accordance with Accounting Standards Codification ("ASC") 842 "Leases." The Company determines
whether an arrangement contains a lease at contract inception based on whether the arrangement provides the Company with the right to direct the use of
and the right to obtain substantially all of the economic benefits from an identified asset in exchange for consideration. The Company recognizes a right-of-
use ("ROU") asset and lease liability for its lease commitments with initial terms greater than one year.

The initial measurement of ROU assets and lease liabilities are recognized at the lease commencement date based on the present value of future lease
payments over the expected lease term. The ROU asset also includes any lease payments made on or before the commencement date, initial direct costs
incurred,  and  is  reduced  by  any  lease  incentives  received.  Some  of  the  Company’s  leases  include  options  to  extend  the  lease  agreement,  of  which  the
exercise is at the Company’s sole discretion. The majority of renewal options are not included in the calculation of ROU assets and liabilities as they are
not reasonably certain to be exercised. Some of the Company's lease agreements include rental payments that are adjusted periodically for inflation or the
change in an index or rate. These variable lease payments are generally excluded from the initial measurement of the ROU asset and lease liability and are
recognized in the period in which the obligation for those payments is incurred. The Company has lease agreements that include both lease and non-lease
components, which the Company elected to account for as a single lease component.

The  Company  determines  the  present  value  of  future  lease  payments  using  its  incremental  borrowing  rate,  as  the  discount  rate  implicit  within  the
Company’s  leases  generally  cannot  be  readily  determined.  The  incremental  borrowing  rate  is  estimated  based  on  the  sovereign  credit  rating  for  the
countries  in  which  the  Company  has  its  largest  operations,  adjusted  for  several  factors,  such  as  internal  credit  spread,  lease  terms,  and  other  market
information available at the lease commencement date.

As of July 31, 2023, all leases are accounted for as operating leases, with lease expense being recognized on a straight-line basis over the lease term.
Operating  leases  are  reflected  in  “Operating  lease  assets,”  “Current  operating  lease  liabilities,”  and  “Long-term  operating  lease  liabilities”  in  the
accompanying  Consolidated  Balance  Sheets.  Operating  lease  expense  is  recognized  in  either  cost  of  goods  sold  or  selling,  general,  and  administrative
expenses in the Consolidated Statements of Income, based on the nature of the lease. ROU assets are evaluated for impairment in the same manner as long-
lived assets. No impairment charges were recognized related to operating lease assets during the year ended July 31, 2023.

Revenue  Recognition  —  The  majority  of  the  Company’s  revenue  relates  to  the  sale  of  identification  solutions  and  workplace  safety  products  to
customers. The  Company  accounts  for  revenue  in  accordance  with  ASC  Topic  606  "Revenue  from  Contracts  with  Customers."  Revenue  is  recognized
when control of the product or service transfers to the customer in an amount that represents the consideration expected to be received in exchange for
those products and services. The Company considers control to have transferred when legal title, physical possession, and the significant risks and rewards
of  ownership  of  the  asset  have  transferred  to  the  customer  and  the  collection  of  the  transaction  price  is  reasonably  assured,  most  of  which  occur  upon
shipment  or  delivery  of  goods  to  customers.  Given  the  nature  of  the  Company’s  business,  revenue  recognition  practices  do  not  contain  estimates  that
materially  affect  the  results  of  operations,  with  the  exception  of  estimated  customer  returns  and  credit  memos.  The  Company  records  an  allowance  for
estimated product returns and credit memos using the expected value method based on historical experience, which is recognized as a deduction from net
sales at the time of sale. As of July 31, 2023 and 2022, the Company had a reserve for estimated product returns and credit memos of $4,801 and $4,415,
respectively.

Sales  Incentives  —  The  Company  accounts  for  cash  consideration  (such  as  sales  incentives,  rebates,  and  cash  discounts)  given  to  its  customers  or

resellers as a reduction of revenue. Sales incentives for the years ended July 31, 2023, 2022, and 2021 were $53,867, $50,265, and $38,876, respectively.

Shipping and Handling Costs — Shipping and handling fees billed to a customer in a sale transaction are reported as net sales and the related costs

incurred for shipping and handling are reported in cost of goods sold.

Advertising Costs — Advertising costs are expensed as incurred. Advertising expense for the years ended July 31, 2023, 2022, and 2021 was $53,591,

$55,568, and $54,370, respectively.

Stock-Based Compensation — The Company measures and recognizes the compensation expense for all share-based awards made to employees and
directors based on estimated grant-date fair values. The Black-Scholes option valuation model is used to determine the fair value of stock option awards on
the date of grant. The Company recognizes the compensation cost, net of estimated forfeitures, of all share-based awards on a straight-line basis over the
vesting period of the award. If it is determined that it is unlikely the award will vest, the expense recognized to date for the award is generally reversed in
the period in which this is evident and the remaining expense is not recorded.

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Table of Contents

The Black-Scholes model requires the use of assumptions which determine the fair value of stock-based awards. The Company uses historical data
regarding stock option exercise behaviors to estimate the expected term of options granted based on the period of time that options granted are expected to
be outstanding. Expected volatilities are based on the historical volatility of the Company’s stock. The expected dividend yield is based on the Company’s
historical dividend payments and historical yield. The risk-free interest rate is based on the U.S. Treasury yield curve in effect on the grant date for the
length of time corresponding to the expected term of the option. The market value is calculated as the average of the high and the low stock price on the
date of the grant. Refer to Note 7, “Stockholders' Equity” for more information regarding the Company’s incentive stock plans.

Research and Development — Amounts expended for research and development are expensed as incurred.

Other Comprehensive Income — Other comprehensive income consists of net unrealized gains and losses from cash flow hedges, the unamortized gain
on defined-benefit pension plans net of their related tax effects, and foreign currency translation adjustments, which includes the impact of foreign currency
translations, the settlements of net investment hedges, and long-term intercompany loan translation adjustments.

Foreign  Currency  Translation  —  The  assets  and  liabilities  of  subsidiaries  whose  functional  currency  is  a  currency  other  than  the  U.S.  dollar  are
translated into U.S. dollars at end of period rates of exchange, and income and expense accounts are translated at the average rates of exchange for the
period. Resulting foreign currency translation adjustments are included in other comprehensive income.

Income Taxes — The Company accounts for income taxes in accordance with ASC 740 "Income Taxes." Deferred income tax assets and liabilities are
recognized  for  the  expected  future  tax  consequences  attributable  to  differences  between  the  financial  reporting  and  tax  basis  of  assets  and  liabilities.
Deferred  tax  assets  and  liabilities  are  measured  using  the  currently  enacted  tax  laws  and  rates  applicable  to  the  periods  in  which  the  differences  are
expected to be realized or settled. Valuation allowances are established when it is estimated that it is more likely than not that the tax benefit of the deferred
tax asset will not be realized. The Company recognizes the benefit of income tax positions only if those positions are more likely than not to be sustained
upon examination by the tax authority. Changes in recognition or measurement are reflected in the period in which a change in judgment occurs.

Fair  Value  of  Financial  Instruments  —  The  Company  believes  that  the  carrying  amount  of  its  financial  instruments  (cash  and  cash  equivalents,
accounts receivable, accounts payable, and other current liabilities) approximates fair value due to the short-term nature of these instruments. Refer to Note
6, "Debt" for more information regarding the fair value of long-term debt and Note 13, "Fair Value Measurements" for information regarding fair value
measurements.

Foreign Currency Hedging —  The  objective  of  the  Company’s  foreign  currency  exchange  risk  management  is  to  minimize  the  impact  of  currency
movements on non-functional currency transactions and minimize the foreign currency translation impact on the Company’s foreign operations. While the
Company’s risk management objectives and strategies are driven from an economic perspective, the Company attempts, where possible and practical, to
ensure that the hedging strategies it engages in qualify for hedge accounting and result in accounting treatment where the earnings effect of the hedging
instrument provides substantial offset (in the same period) to the income effect of the hedged item.

The Company recognizes derivative instruments as either assets or liabilities in the accompanying Consolidated Balance Sheets at fair value. Gains and
losses  resulting  from  changes  in  fair  value  of  the  derivatives  designated  as  hedges  are  recorded  as  a  component  of  Accumulated  Other  Comprehensive
Income ("AOCI") in the accompanying Consolidated Balance Sheets and in the Consolidated Statements of Comprehensive Income and are reclassified
into the same income statement line item in the period or periods during which the hedged transaction affects income. Refer to Note 14, "Derivatives and
Hedging Activities" for more information regarding the Company’s derivative instruments and hedging activities.

New Accounting Standards

In October 2021, the FASB issued ASU No. 2021-08, “Business Combinations (Topic 805), Accounting for Contract Assets and Contract Liabilities
from Contracts with Customers,” which requires contract assets and contract liabilities (e.g. deferred revenue) acquired in a business combination to be
recognized and measured by the acquirer on the acquisition date in accordance with ASC 606, “Revenue from Contracts with Customers” as if the acquirer
had originated the contracts. The guidance is applied prospectively to acquisitions occurring on or after the effective date. The Company early adopted
ASU No. 2021-08 during the quarter ended October 31, 2022. The adoption of the new standard will only have an impact on the Company's consolidated
financial statements in the event of future acquisitions.

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Table of Contents

2. Goodwill

Changes in the carrying amount of goodwill by reportable segment for the years ended July 31, 2023 and 2022, were as follows:

Balance as of July 31, 2021

Working capital adjustment
Translation adjustments
Balance as of July 31, 2022

Translation adjustments
Reallocation due to change in segments
Divestiture of business
Balance as of July 31, 2023

IDS

WPS

Americas &
Asia

Europe &
Australia

Total

$

$

$

578,935  $

(693)
(22,091)
556,151  $

3,319 
(559,470)
— 
—  $

35,202  $

— 
(4,521)
30,681  $

625 
(31,306)
— 
—  $

—  $

— 
— 
—  $

1,079 
442,290 
(1,954)
441,415  $

—  $

— 
— 
—  $

2,745 
148,486 
— 
151,231  $

614,137 

(693)
(26,612)
586,832 

7,768 
— 
(1,954)
592,646 

Effective  February  1,  2023,  the  Company  is  organized  and  managed  within  two  regions:  Americas  &  Asia  and  Europe  &  Australia,  which  are  the
reportable segments. Prior to February 1, 2023, the Company was organized and managed on a global basis within two business platforms: IDS and WPS.
As a result, goodwill was allocated to the new reportable segments in accordance with ASC 350, "Intangibles - Goodwill and Other." Refer to Note 10,
"Segment Information," and Management's Discussion and Analysis for additional information regarding the Company's segment change.

Goodwill increased $5,814 during the year ended July 31, 2023 mainly due to the positive effects of foreign currency translation, which was partially

offset by a reduction due to the sale of our PremiSys business within the Americas & Asia segment.

Goodwill declined $27,305 during the year ended July 31, 2022 mainly due to the negative effects of foreign currency translation. In addition, the final

working capital adjustment from the acquisition of Code decreased the goodwill balance by $693.

The annual impairment testing performed on May 1, 2023, in accordance with ASC 350, “Intangibles - Goodwill and Other” indicated that all of the

reporting units with goodwill (North America, Europe and Latin America) had a fair value substantially in excess of its carrying value.

3. Other Intangible Assets

Other intangible assets include customer relationships, tradenames, and technology with finite lives being amortized in accordance with the accounting

guidance for other intangible assets. The Company also has unamortized indefinite-lived tradenames that are classified as other intangible assets.

Other intangible assets as of July 31, 2023 and 2022 consisted of the following: 

Amortized other intangible assets:

Tradenames
Customer relationships
Technology

Unamortized other intangible assets:

Tradenames

Total

July 31, 2023

July 31, 2022

Weighted
Average
Amortization
Period (Years)

Gross
Carrying
Amount

Accumulated
Amortization

Net Book
Value

Weighted
Average
Amortization
Period (Years)

Gross
Carrying
Amount

Accumulated
Amortization

Net Book
Value

3
9
5

$

$

1,114 
64,513 
9,313 

$

(947)
(15,947)
(4,235)

167 
48,566 
5,078 

3
9
5

$

$

1,749 
105,404 
9,136 

$

(1,014)
(48,428)
(2,241)

735 
56,976 
6,895 

N/A

8,285 

— 

8,285 

N/A

9,422 

— 

9,422 

$

83,225 

$

(21,129)

$

62,096 

$

125,711 

$

(51,683)

$

74,028 

The decrease in the gross carrying amount of amortized other intangible assets as of July 31, 2023 compared to July 31, 2022 was primarily due to the

removal of a fully amortized customer relationship intangible asset as the period of economic benefit related to this asset had lapsed.

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Table of Contents

Amortization  expense  on  intangible  assets  during  the  years  ended  July  31,  2023,  2022,  and  2021  was  $11,739,  $14,966,  and  $7,077,  respectively.
Amortization  expense  over  each  of  the  next  five  fiscal  years  is  projected  to  be  $9,481,  $9,156,  $8,279,  $7,769,  and  $7,360  for  the  fiscal  years  ending
July 31, 2024, 2025, 2026, 2027, and 2028, respectively.

4. Leases

The  Company  leases  certain  manufacturing  facilities,  warehouses  and  office  space,  computer  equipment,  and  vehicles  accounted  for  as  operating

leases. Lease terms typically range from one year to ten years. As of July 31, 2023 and 2022, the Company did not have any finance leases.

Short-term lease expense, variable lease expenses, and sublease income were immaterial to the Consolidated Statements of Income for the year ended

July 31, 2023.

The following table summarizes lease expense recognized during the years ended July 31, 2023, 2022 and 2021:

Operating lease cost
Operating lease cost

Cost of goods sold
Selling, general, and administrative expenses

$

6,589  $
9,424 

7,893  $
9,822 

8,268 
8,625 

Consolidated Statements of Income Location

July 31, 2023

July 31, 2022

July 31, 2021

The following table summarizes the maturity of the Company's lease liabilities as of July 31, 2023:

Years ending July 31,
2024
2025
2026
2027
2028
Thereafter
Total lease payments
Less: interest

Present value of lease liabilities

Operating Leases
15,696 
$
10,503 
4,627 
885 
211 
789 
32,711 
(1,768)
30,943 

$

$

The weighted average remaining lease terms and discount rates for the Company's operating leases as of July 31, 2023 and 2022 were as follows:

Weighted average remaining lease term (in years)
Weighted average discount rate

July 31, 2023

July 31, 2022

2.6
4.3 %

2.7
3.9 %

Supplemental cash flow information related to the Company's operating leases during the years ended July 31, 2023 and 2022 were as follows:

Operating cash outflows from operating leases
Operating lease assets obtained in exchange for new operating lease liabilities 

(1)

(1) Includes new leases and remeasurements or modifications of existing leases.

2023

2022

$

17,739  $
12,583 

19,005 
7,607 

The Company evaluates right-of-use assets for impairment in the same manner as long-lived assets. No impairment charges were recorded during the

years ended July 31, 2023, 2022 or 2021.

5. Employee Benefit Plans

The  Company  provides  postretirement  medical  benefits  (the  “Plan”)  for  eligible  regular  full  and  part-time  domestic  employees  (including  spouses)

who retired prior to January 1, 2016, as outlined by the Plan. The Plan is unfunded, and the

39

 
Table of Contents

liability,  unrecognized  gain,  and  associated  income  statement  impact  are  immaterial.  The  current  portion  and  non-current  portion  of  the  liabilities  for
postretirement medical benefits are included in “Other current liabilities” and “Other liabilities," respectively, on the accompanying Consolidated Balance
Sheets as of July 31, 2023 and 2022. The unrecognized gain is reported as a component of AOCI.

The Company also has two deferred compensation plans, the Executive Deferred Compensation Plan and the Director Deferred Compensation Plan
which  allow  for  compensation  to  be  deferred  into  either  the  Company's  Class  A  Nonvoting  Common  Stock  or  in  other  investment  funds.  Neither  plan
allows funds to be transferred between the Company's Class A Nonvoting Common Stock and the other investment funds. The Company has an additional
non-qualified  deferred  compensation  plan,  the  Brady  Restoration  Plan,  which  allows  an  equivalent  benefit  to  the  Matched  401(k)  Plan  and  the  Funded
Retirement  Plan  for  executives'  income  exceeding  the  IRS  limits  for  participation  in  a  qualified  401(k)  plan.  Deferred  compensation  of  $18,288  and
$18,043 was included in "Other liabilities" in the accompanying Consolidated Balance Sheets as of July 31, 2023 and 2022, respectively.

The  Company  has  retirement  and  profit-sharing  plans  covering  substantially  all  full-time  domestic  employees  and  certain  employees  of  its  foreign
subsidiaries. Contributions to the plans are determined annually or quarterly, according to the respective plan, based on income of the respective companies
and employee contributions. Accrued retirement and profit-sharing contributions of $3,717 and $3,644 were included in "Other current liabilities" in the
accompanying Consolidated Balance Sheets as of July 31, 2023 and 2022, respectively. The amounts charged to expense for these retirement and profit
sharing plans were $15,089, $15,063, and $13,246 during the years ended July 31, 2023, 2022 and 2021, respectively.

6. Debt

On August 1, 2019, the Company and certain of its subsidiaries entered into an unsecured $200 million multi-currency credit agreement with a group

of five banks.

On December 21, 2021, the Company and certain of its subsidiaries entered into an amendment to the credit agreement dated August 1, 2019. The
amendment modified the credit agreement to, among other things, (a) change the interest rate under the credit agreement for borrowings (i) denominated in
British Pounds from the London Inter-bank Offered Rate ("LIBOR") to a daily simple SONIA-based rate, (ii) denominated in Euro from a LIBOR-based
rate  to  a  rate  based  on  the  Euro  Interbank  Offered  Rate  and  (iii)  denominated  in  Japanese  Yen  from  a  LIBOR-based  rate  to  a  rate  based  on  the  Tokyo
Interbank Offered Rate, in each of the foregoing cases subject to certain adjustments specified in the credit agreement; and (b) provide mechanics relating
to a transition away from U.S. dollar LIBOR (with respect to borrowings denominated in U.S. dollars) and the designated benchmarks for the other eligible
currencies  as  benchmark  interest  rates  and  the  replacement  of  any  such  benchmark  by  a  replacement  benchmark  rate.  The  amendment  to  the  credit
agreement did not have a material impact on the interest rate or related balances in the Company's consolidated financial statements.

On November 14, 2022, the Company and certain of its subsidiaries entered into a Second Amendment to Credit Agreement (“Amendment No. 2”)
with a group of six banks, which amended the original credit agreement dated August 1, 2019. Amendment No. 2 amended the credit agreement to, among
other items, (a) increase the lending commitments by $100 million for total lending commitments of $300 million, (b) extend the final maturity date to
November 14, 2027, (c) increase the interest rate on certain borrowings by 0.125%, and (d) increase the available amount under the credit agreement, at the
Company's  option  and  subject  to  certain  conditions,  from  $300  million  up  to  (i)  an  amount  equal  to  the  incremental  borrowing  necessary  to  bring  the
Company's consolidated net debt-to-EBITDA ratio as defined in the credit agreement to 2.5 to 1.0 plus (ii) $200 million. Borrowings under Amendment
No. 2 are unsecured and are guaranteed by certain of the Company's domestic subsidiaries.

As of July 31, 2023, the outstanding balance on the credit agreement was $49.7 million. The maximum amount outstanding on the credit agreement
during  the  year  ended  July  31,  2023  was  $103.0  million.  As  of  July  31,  2023,  there  was  $248.3  million  available  for  future  borrowing,  which  can  be
increased to $1,068.3 million at the Company's option, subject to certain conditions. The credit agreement has a final maturity date of November 14, 2027.
As such, borrowings are classified as long-term on the Consolidated Balance Sheets.

The Company’s credit agreement requires it to maintain certain financial covenants, including a ratio of debt to trailing twelve months EBITDA, as
defined in the agreement, of not more than a 3.5 to 1.0 ratio (leverage ratio) and trailing twelve months EBITDA to interest expense of not less than a 3.0 to
1.0 ratio (interest expense coverage ratio). As of July 31, 2023, the Company was in compliance with these financial covenants, with a ratio of debt to
EBITDA, as defined by the agreements, equal to 0.18 to 1.0 and the interest expense coverage ratio equal to 76.2 to 1.0.

As of July 31, 2023 and 2022, borrowings on the credit agreement were as follows:

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Table of Contents

USD-denominated borrowing
British Pound-denominated borrowing
Euro-denominated borrowing

July 31, 2023

July 31, 2022

Amount
Outstanding
(thousands)

Weighted Average
Interest Rate

Amount
Outstanding
(thousands)

Weighted Average
Interest Rate

$
£
€

13,000 
8,000 
24,000 

6.3 % $
5.8 % £
4.4 % €

95,000 
— 
— 

2.7 %
— %
— %

Due to the variable interest rate pricing of the Company's revolving debt, it is determined that the carrying value of the debt equals the fair value of the

debt.

The Company had outstanding letters of credit of $1,995 and $1,643 at July 31, 2023 and 2022, respectively.

7. Stockholders' Equity

Information as to the Company’s capital stock as of July 31, 2023 and 2022 was as follows:

Preferred Stock, $.01 par value
Cumulative Preferred Stock: 
6% Cumulative
1972 Series
1979 Series
Common Stock, $.01 par value: Class A
Nonvoting
Class B Voting

Shares
Authorized

5,000,000 

5,000 
10,000 
30,000 

100,000,000 
10,000,000 

July 31, 2023

Shares Issued

Amount
(thousands)

Shares
Authorized

July 31, 2022

Shares Issued

Amount
(thousands)

5,000,000 

5,000 
10,000 
30,000 

100,000,000 
10,000,000 

51,261,487  $
3,538,628 

$

513 
35 
548 

51,261,487  $
3,538,628 

$

513 
35 
548 

Before  any  dividend  may  be  paid  on  the  Class  B  Common  Stock,  holders  of  the  Class  A  Common  Stock  are  entitled  to  receive  an  annual,
noncumulative cash dividend of $0.01665 per share. Thereafter, any further dividend in that fiscal year must be paid on each share of Class A Common
Stock and Class B Common Stock on an equal basis.

Other than as required by law, holders of the Class A Common Stock are not entitled to any vote on corporate matters, unless, in each of the three
preceding fiscal years, the $0.01665 preferential dividend described above has not been paid in full. Holders of the Class A Common Stock are entitled to
one vote per share for the entire fiscal year immediately following the third consecutive fiscal year in which the preferential dividend is not paid in full.
Holders of Class B Common Stock are entitled to one vote per share for the election of directors and for all other purposes.

Upon liquidation, dissolution or winding up of the Company, and after distribution of any amounts due to holders of Preferred Stock, if any, holders of
the Class A Common Stock are entitled to receive the sum of $0.8333 per share before any payment or distribution to holders of the Class B Common
Stock. Thereafter, holders of the Class B Common Stock are entitled to receive a payment or distribution of $0.8333 per share. Thereafter, holders of the
Class  A  Common  Stock  and  Class  B  Common  Stock  share  equally  in  all  payments  or  distributions  upon  liquidation,  dissolution  or  winding  up  of  the
Company.

The preferences in dividends and liquidation rights of the Class A Common Stock over the Class B Common Stock will terminate at any time that the

voting rights of Class A Common Stock and Class B Common Stock become equal.

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The following is a summary of other activity in stockholders’ equity during the years ended July 31, 2023, 2022, and 2021:

Balances at July 31, 2020

Shares at July 31, 2020

Sale of shares at cost
Purchase of shares at cost
Balances at July 31, 2021

Shares at July 31, 2021

Sale of shares at cost
Purchase of shares at cost
Balances at July 31, 2022

Shares at July 31, 2022

Sale of shares at cost
Purchase of shares at cost
Balances at July 31, 2023

Shares at July 31, 2023

Deferred Compensation
$

9,339  $

$

$

$

$

$

$

292,329 

(277) $
1,472 
10,534  $

315,916 

(721) $
1,242 
11,055  $

318,285 

(739) $
1,067 
11,383  $

318,198 

Shares Held in Rabbi
Trust, at cost

Total

(9,339) $

292,329 

277  $

(1,472)
(10,534) $

315,916 

721  $

(1,242)
(11,055) $

318,285 

739  $

(1,067)
(11,383) $

318,198 

— 

— 
— 
— 

— 
— 
— 

— 
— 
— 

Deferred Compensation Plans

The Company has two deferred compensation plans, the Executive Deferred Compensation Plan and the Director Deferred Compensation Plan that
allow for compensation to be deferred into either the Company's Class A Nonvoting Common Stock or into other investment funds. Neither plan allows
funds to be transferred between the Company's Class A Nonvoting Common Stock and the other investment funds.

At  July  31,  2023,  the  deferred  compensation  balance  in  stockholders’  equity  represents  the  investment  at  the  original  cost  of  shares  held  in  the
Company’s  Class  A  Nonvoting  Common  Stock  for  the  deferred  compensation  plans.  The  balance  of  shares  held  in  the  Rabbi  Trust  represents  the
investment  in  the  Company’s  Class  A  Nonvoting  Common  Stock  at  the  original  cost  of  all  the  Company’s  Class  A  Nonvoting  Common  Stock  held  in
deferred compensation plans.

Incentive Stock Plans

The Company has an incentive stock plan under which the Board of Directors may grant nonqualified stock options to purchase shares of Class A
Nonvoting Common Stock, restricted stock units ("RSUs"), performance-based restricted stock units ("PRSUs"), or restricted and unrestricted shares of
Class A Nonvoting Common Stock to employees and non-employee directors. Certain awards may be subject to pre-established performance goals. The
majority of the Company’s annual share-based awards are granted in the first quarter of the fiscal year.

As of July 31, 2023, the Company has reserved 1,744,099 shares of Class A Nonvoting Common Stock for outstanding stock options and RSUs and
2,477,505 shares of Class A Nonvoting Common Stock remain for future issuance of stock options and restricted and unrestricted shares under the active
plans. The Company uses treasury stock or will issue new Class A Nonvoting Common Stock to deliver shares under these plans.

Total  stock-based  compensation  expense  recognized  during  the  years  ended  July  31,  2023,  2022,  and  2021,  was  $7,508,  $10,504,  and  $10,098,
respectively. The total income tax benefit recognized in the consolidated statements of income was $1,497, $507 and $555 during the years ended July 31,
2023, 2022, and 2021, respectively.

Stock Options

The stock options issued under the plan have an exercise price equal to the fair market value of the underlying stock at the date of grant and generally
vest ratably over a three-year period, with one-third becoming exercisable one year after the grant date and one-third additional in each of the succeeding
two years. Options issued under the plan, referred to herein as “time-based” options, generally expire 10 years from the date of grant.

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Table of Contents

The Company has estimated the fair value of its time-based stock option awards granted during the years ended July 31, 2023, 2022, and 2021, using
the Black-Scholes option valuation model. The weighted-average assumptions used in the Black-Scholes valuation model are reflected in the following
table:

Black-Scholes Option Valuation Assumptions
Expected term (in years)
Expected volatility
Expected dividend yield
Risk-free interest rate

2023

2022

2021

5.71
29.64 %
2.01 %
3.66 %

6.23
30.04 %
2.26 %
1.27 %

6.21
30.71 %
2.49 %
0.38 %

The following is a summary of stock option activity for the year ended July 31, 2023:

Time-Based Options

Outstanding as of July 31, 2022
Granted
Exercised
Forfeited

Outstanding as of July 31, 2023

Exercisable as of July 31, 2023

Options
Outstanding

Weighted Average
Exercise Price

Weighted Average
Remaining
Contractual Term
(Years)

Aggregate
Intrinsic Value

1,591,525  $
158,416 
(125,800)
(77,358)
1,546,783  $
1,201,223 

41.57 
43.82 
35.60 
46.16 

42.05 

41.08

5.8

5.1

The following table summarizes additional stock option information:

Weighted-average fair value of options granted during the period
Intrinsic value of options exercised during the period (in thousands)
Fair value of options vested during the period (in thousands)
Cash received from the exercise of stock options during the period (in thousands)
Tax benefit on options exercised during the period (in thousands)

$

2023

2022

12.14  $
1,822 
3,384 
4,091 
455 

11.55
4,269 
2,446 
1,082 
1,067 

As of July 31, 2023, total unrecognized compensation cost related to options that are expected to vest was $1,192 pre-tax, net of estimated forfeitures,

which the Company expects to recognize over a weighted-average period of 1.9 years.

RSUs

RSUs issued under the plan have a grant date fair value equal to the market price of the Company's stock at the date of grant and generally vest ratably

over three years, with one-third vesting one year after the grant date and one-third additional in each of the succeeding two years.

43

$

$

$

2021

14,787 

12,783 

8.65
1,477 
2,371 
1,765 
369 

Table of Contents

The following tables summarize the RSU activity during the year ended July 31, 2023:

RSUs

Non-vested RSUs as of July 31, 2022
Granted
Vested
Forfeited

Non-vested RSUs as of July 31, 2023

Shares

Weighted Average
Grant Date
 Fair Value

173,230  $
68,624 
(83,155)
(24,831)
133,868  $

47.45 
45.22 
47.25 
46.81 

46.55 

The RSUs granted during the years ended July 31, 2022 and 2021, had a weighted-average grant-date fair value of $48.96 and $40.82, respectively.

The total fair value of time-based RSUs vested during the years ended July 31, 2023, 2022 and 2021, was $3,734, $3,669, and $2,894, respectively.

As of July 31, 2023, total unrecognized compensation cost related to RSUs that are expected to vest was $2,511 pre-tax, net of estimated forfeitures,

which the Company expects to recognize over a weighted-average period of 1.9 years.

PRSUs

PRSUs are contingent on the achievement of predetermined market and performance targets. The PRSUs granted under the plan vest at the end of a
three-year performance period provided the specified market and performance targets are met. For the PRSUs granted during the years ended July 31, 2023
and  2022,  the  vesting  criteria  for  50%  of  the  grant  is  based  upon  the  Company's  total  shareholder  return  ("TSR")  relative  to  the  S&P  600  SmallCap
Industrials Index over a three-year performance period, and the vesting criteria for the remaining 50% of the grant is based upon Company revenue targets.
All other previously granted non-vested PRSUs vest based upon the Company's TSR relative to the S&P 600 SmallCap Industrials Index.

The PRSUs granted during the year ended July 31, 2023 had a fair value determined by a third-party valuation utilizing a Monte Carlo simulation for
the portion of the grant with a market value condition and the portion of the grant with a performance condition had a fair value determined by the average
of the high and low stock price on the date of grant.

Monte Carlo Valuation Assumptions
Expected volatility
Risk-free interest rate

2023

2022

2021

34.8 %
2.8 %

34.7 %
0.3 %

32.6 %
0.1 %

The following tables summarize the PRSU activity during the year ended July 31, 2023:

PRSUs

Non-vested PRSUs as of July 31, 2022
Granted
Vested
Forfeited

Non-vested PRSUs as of July 31, 2023

Shares

Weighted Average
Grant Date
 Fair Value

79,134  $
44,110 
(18,959)
(40,837)
63,448  $

66.79 
55.77 
75.00 
64.12 

58.39 

The PRSUs granted during the year ended July 31, 2022 and 2021, had a weighted-average grant-date fair value of $61.76 and $60.73, respectively.

The total fair value of PRSUs vested during the years ended July 31, 2023, 2022 and 2021, was $889, $4,098, and $3,273, respectively.

As of July 31, 2023, total unrecognized compensation cost related to PRSUs that are expected to vest was $1,236 pre-tax, net of estimated forfeitures,

which the Company expects to recognize over a weighted-average period of 2.0 years.

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Table of Contents

8. Accumulated Other Comprehensive Loss

Other comprehensive loss consists of foreign currency translation adjustments which includes net investment hedges and long-term intercompany loan

translation adjustments, unrealized gains from cash flow hedges, and the unamortized gain on post-retirement plans, net of their related tax effects.

The following table illustrates the changes in the balances of each component of accumulated other comprehensive loss, net of tax, for the periods

presented:

Unrealized gain on
cash flow hedges

Unamortized gain
on postretirement
plans

Foreign currency
translation
adjustments

Ending balance, July 31, 2021
Other comprehensive income (loss) before reclassification
Amounts reclassified from accumulated other comprehensive loss

Ending balance, July 31, 2022
Other comprehensive income (loss) before reclassification
Amounts reclassified from accumulated other comprehensive loss

Ending balance, July 31, 2023

$

$

$

729  $

907 
(682)
954  $

2,292 
(1,605)
1,641  $

1,888  $

326 
(778)
1,436  $

(352)
(328)
756  $

Accumulated other
comprehensive loss
(55,953)

(58,570) $

(52,897)
— 

(111,467) $

16,009 
— 
(95,458) $

(51,664)
(1,460)
(109,077)

17,949 
(1,933)
(93,061)

The decrease in accumulated other comprehensive loss as of July 31, 2023 compared to July 31, 2022 was primarily due to the depreciation of the U.S.
dollar against certain other currencies during the fiscal year. Of the amounts reclassified from accumulated other comprehensive loss during the years ended
July 31, 2023 and 2022, unrealized gains on cash flow hedges were reclassified into "Cost of goods sold" and net unamortized gains on post-retirement
plans were reclassified into "Investment and other income" on the Consolidated Statements of Income.

The following table illustrates the income tax benefit (expense) on the components of other comprehensive (loss) income:

Income tax benefit (expense) related to items of other comprehensive income (loss):

Cash flow hedges
Pension and other post-retirement benefits
Other income tax adjustments and currency translation

Income tax benefit (expense) related to items of other comprehensive income (loss)

9. Revenue Recognition

2023

Years Ended July 31,
2022

2021

$

$

147  $
202 
— 
349  $

(148) $
167 
505 
524  $

(123)
95 
(378)
(406)

The  Company  recognizes  revenue  when  control  of  the  product  or  service  transfers  to  the  customer  at  an  amount  that  represents  the  consideration

expected to be received in exchange for those products and services.

Nature of Products

The Company’s revenues are primarily from the sale of identification solutions and workplace safety products that are shipped and billed to customers.
All revenue is from contracts with customers and is included in “Net sales” on the Consolidated Statements of Income. See Note 10 “Segment Information”
for the Company’s disaggregated revenue disclosure.

Performance Obligations

The Company’s contracts with customers consist of purchase orders, which in some cases are governed by master supply or distributor agreements. For
each  contract,  the  Company  considers  the  commitment  to  transfer  tangible  products,  which  are  generally  capable  of  being  distinct,  to  be  separate
performance obligations.

The majority of the Company's revenue is earned and recognized at a point in time through ship-and-bill performance obligations where the customer
typically obtains control of the product upon shipment or delivery, depending on freight terms. The Company considers control to have transferred if legal
title, physical possession, and the significant risks and rewards of ownership of the asset have transferred to the customer and the Company has a present
right to payment. In almost all cases,

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Table of Contents

control transfers once a product is shipped or delivered, as this is when the customer is able to direct and obtain substantially all of the remaining benefits
associated with use of the asset.

Transaction Price and Variable Consideration

Revenue is measured as the amount of consideration the Company expects to be entitled to in exchange for the transfer of product to a customer. The
transaction  price  is  generally  the  price  stated  in  the  contract  specific  for  each  item  sold,  adjusted  for  all  applicable  variable  considerations.  Variable
consideration  generally  includes  discounts,  returns,  credits,  rebates,  or  other  allowances  that  reduce  the  transaction  price.  Certain  discounts  and  price
assurances are fixed and known at the time of sale.

The Company estimates the amount of variable consideration and reduces the transaction price to the extent it is probable that a significant reversal of
cumulative revenue recognized will not occur when the uncertainty associated with the variable consideration is resolved. The expected value method is
used  to  estimate  expected  returns  and  allowances  based  on  historical  experience.  The  most  likely  amount  method  is  used  to  estimate  customer  rebates,
which are offered retrospectively and typically defined in the master supply or distributor agreement.

Payment Terms

While the Company’s standard payment terms are net 30 days, the specific payment terms and conditions in its contracts with customers vary by type
and location of the customer. Cash discounts may be offered to certain customers. The Company has payment terms in its contracts with customers of less
than one year, and therefore, does not recognize the time value of money or any financing component of such contracts.

Warranties

The  Company  offers  standard  warranty  coverage  on  substantially  all  products  which  provides  the  customer  with  assurance  that  the  product  will
function  as  intended.  This  standard  warranty  coverage  is  accounted  for  as  an  assurance  warranty  and  is  not  considered  to  be  a  separate  performance
obligation. The Company records a liability for product warranty obligations at the time of sale based on historical warranty experience that is included in
cost of goods sold.

The Company also offers extended warranty coverage for certain products, which it accounts for as service warranties. In most cases, the extended
service  warranty  is  included  in  the  sales  price  of  the  product  and  is  not  sold  separately.  The  Company  considers  the  extended  service  warranty  to  be  a
separate performance obligation and allocates a portion of the transaction price to the service warranty based on the estimated stand-alone selling price. At
the  time  of  sale,  the  extended  warranty  transaction  price  is  recorded  as  deferred  revenue  on  the  Consolidated  Balance  Sheets  and  is  recognized  on  a
straight-line basis over the life of the service warranty period. The deferred revenue is considered a contract liability as the Company has a right to payment
at the time the product with the related extended service warranty is shipped or delivered and therefore, payment is received in advance of the Company's
performance.

Contract Balances

The  balance  of  contract  liabilities  associated  with  service  warranty  performance  obligations  was  $2,757  and  $2,675  as  of  July  31,  2023  and  2022,
respectively. This also represents the amount of unsatisfied performance obligations related to contracts that extend beyond one year. The current portion
and  non-current  portion  of  contract  liabilities  are  included  in  “Other  current  liabilities”  and  “Other  liabilities,"  respectively,  on  the  accompanying
Consolidated Balance Sheets. During the year ended July 31, 2023, the Company recognized revenue of $1,244 that was included in the contract liability
balance at the beginning of the period from the amortization of extended service warranties. Of the contract liability balance outstanding at July 31, 2023,
the Company expects to recognize 41% by the end of fiscal 2024, an additional 27% by the end of fiscal 2025, and the balance thereafter. 

Costs of Obtaining a Contract

The Company expenses incremental direct costs of obtaining a contract (e.g., sales commissions) when incurred because the amortization period is

generally twelve months or less. Contract costs are included in "Selling, general and administrative expense" on the Consolidated Statements of Income.

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Table of Contents

10. Segment Information

Effective  February  1,  2023,  the  Company  is  organized  and  managed  within  two  regions:  Americas  &  Asia  and  Europe  &  Australia,  which  are  the
reportable segments. Prior to February 1, 2023, the Company was organized and managed on a global basis within three operating segments: Identification
Solutions and People Identification (“PDC”), which aggregated into the IDS reportable segment, and Workplace Safety, which was the WPS reportable
segment. As such, all segment-related data has been recast to the new reportable segments. The Company evaluates short-term segment performance based
on segment profit and customer sales. Gain or loss on sale of businesses, interest expense, investment and other income, income taxes, equity in losses of
unconsolidated affiliate, and certain corporate administrative expenses are excluded when evaluating segment performance.

The following is a summary of segment information as of and for the years ended July 31, 2023, 2022 and 2021:

Net sales:
Americas & Asia:
Americas
Asia
Total

Europe & Australia:

Europe
Australia
Total
Total Company

Depreciation & amortization:
Americas & Asia
Europe & Australia
Total Company

Segment profit:

Americas & Asia
Europe & Australia
Total Company

Assets:

Americas & Asia
Europe & Australia
Corporate
Total Company

Expenditures for property, plant & equipment:

Americas & Asia
Europe & Australia
Total Company

2023

2022

2021

$

$

$
$

$

$

$

$

$

$

$

$

787,426  $
101,431 
888,857  $

387,743 
55,263 
443,006  $
1,331,863  $

25,269  $
7,101 
32,370  $

180,503  $
65,742 
246,245  $

829,562  $
408,163 
151,532 
1,389,257  $

13,256  $
5,970 
19,226  $

750,391  $
110,693 
861,084  $

388,618 
52,360 
440,978  $
1,302,062  $

26,950  $
7,232 
34,182  $

157,307  $
63,058 
220,365  $

868,922  $
384,341 
114,069 
1,367,332  $

24,051  $
19,087 
43,138  $

635,714 
99,868 
735,582 

355,096 
54,020 
409,116 
1,144,698 

20,649 
4,834 
25,483 

136,635 
55,357 
191,992 

829,278 
401,143 
147,335 
1,377,756 

20,344 
6,845 
27,189 

47

Table of Contents

The following is a reconciliation of segment profit to income before income taxes and losses of unconsolidated affiliate for the years ended July 31,

2023, 2022 and 2021:

Total profit from reportable segments
Unallocated costs:

Administrative costs
Gain on sale of business
Investment and other income
Interest expense

Income before income taxes and losses of unconsolidated affiliate

2023

Years Ended July 31,
2022

2021

246,245  $

220,365  $

191,992 

(24,802)
3,770 
4,022 
(3,539)
225,696  $

(27,353)
— 
244 
(1,276)
191,980  $

(24,865)
— 
4,333 
(437)
171,023 

$

$

The following is a summary of sales by business platform for the years ended July 31, 2023, 2022 and 2021:

IDS
WPS
Total Company

2023

Years Ended July 31,
2022

$

$

1,045,891  $
285,972
1,331,863  $

1,010,883  $
291,179
1,302,062  $

2021

841,508 
303,190
1,144,698 

The following is a summary of sales and long-lived assets by geographic region for the years ended July 31, 2023, 2022 and 2021:

Revenues*
Years Ended July 31,
2022

2023

2021

2023

Long-Lived Assets**
As of July 31,
2022

2021

Geographic information:
United States
Other
Eliminations

Consolidated total

$

$

790,596  $
610,553 
(69,286)
1,331,863  $

764,930  $
613,433 
(76,301)
1,302,062  $

642,268  $
565,956 
(63,526)
1,144,698  $

524,258  $
302,321 
— 
826,579  $

543,187  $
288,477 
— 
831,664  $

560,405 
309,686 
— 
870,091 

* Revenues are attributed based on country of origin.
** Long-lived assets consist of property, plant and equipment, goodwill, other intangible assets, and operating lease assets.

11. Income Taxes

Income before income taxes and losses of unconsolidated affiliate consists of the following:

United States
Other Nations
Total

2023

Years Ended July 31,
2022

$

$

92,053  $
133,643 
225,696  $

92,985  $
98,995 
191,980  $

2021

59,504 
111,519 
171,023 

The increase in income before income taxes and losses of unconsolidated affiliates in Other Nations to $133,643 in fiscal 2023 from $98,995 in fiscal
2022 was primarily due to intercompany royalty payments to the United States that occurred in fiscal 2022 which reduced Other Nations income before
income taxes and losses of unconsolidated affiliate by $32,857.

The decrease in income before income taxes and losses of unconsolidated affiliate in Other Nations to $98,995 in fiscal 2022 from $111,519 in fiscal
2021 was primarily due to intercompany royalty payments to the United States that occurred in fiscal 2022 which reduced Other Nations income before
income taxes and losses of unconsolidated affiliate by $32,857. This was partially offset by improved profitability in Other Nations in fiscal 2022 compared
to fiscal 2021.

48

 
 
 
 
 
 
 
 
Table of Contents

Income tax expense consists of the following:

Current income tax expense:

United States
Other Nations
States (U.S.)

Deferred income tax (benefit) expense:

United States
Other Nations
States (U.S.)

Total income tax expense

The tax effects of temporary differences are as follows as of July 31, 2023 and 2022:

Inventories
Employee compensation and benefits
Accounts receivable
Fixed assets
Intangible assets
Capitalized R&D expenditures
Deferred and equity-based compensation
Postretirement benefits
Tax credit and net operating loss carry-forwards
Valuation allowances
Other, net
Total

Inventories
Employee compensation and benefits
Accounts receivable
Fixed assets
Intangible assets
Deferred and equity-based compensation
Postretirement benefits
Tax credit and net operating loss carry-forwards
Valuation allowances
Other, net
Total

2023

Years Ended July 31,
2022

2021

26,324  $
31,093 
5,894 
63,311  $

(10,577) $
251 
(2,146)
(12,472) $
50,839  $

8,639  $
31,851 
3,156 
43,646  $

970  $

(2,377)
(238)
(1,645) $
42,001  $

16,322 
26,141 
2,112 
44,575 

(2,662)
(5,938)
(365)
(8,965)
35,610 

Assets

July 31, 2023
Liabilities

Total

8,526  $
8,556 
2,202 
3,118 
760 
9,986 
9,937 
2,683 
51,387 
(52,750)
19,826 
64,231  $

(64) $
— 
— 
(9,238)
(49,267)
— 
— 
(100)
— 
— 
(4,798)
(63,467) $

8,462 
8,556 
2,202 
(6,120)
(48,507)
9,986 
9,937 
2,583 
51,387 
(52,750)
15,028 
764 

Assets

July 31, 2022
Liabilities

Total

8,112  $
8,146 
2,105 
3,177 
859 
9,221 
2,301 
49,006 
(47,276)
17,919 
53,570  $

(54) $
— 
— 
(9,618)
(50,095)
— 
— 
— 
— 
(5,226)
(64,993) $

8,058 
8,146 
2,105 
(6,441)
(49,236)
9,221 
2,301 
49,006 
(47,276)
12,693 
(11,423)

$

$

$

$
$

$

$

$

$

Tax credit carry-forwards as of July 31, 2023 consist of the following:

•

Foreign net operating loss carry-forwards of $95,141, of which $76,902 have no expiration date and the remainder of which expire from fiscal
2024 to fiscal 2040.

49

 
 
 
 
 
 
Table of Contents

•
•
•

State net operating loss carry-forwards of $22,424, which expire in fiscal 2032.
Foreign tax credit carry-forwards of $20,153, which expire from fiscal 2024 to fiscal 2033.
State credit carry-forwards of $13,151, which expire from fiscal 2024 to fiscal 2038.

Rate Reconciliation

A reconciliation of the income tax rate computed by applying the statutory U.S. federal income tax rate to income before income taxes and losses of

unconsolidated affiliate to the total income tax expense is as follows:

(1)

Tax at statutory rate
International rate differential 
Adjustments to tax accruals and reserves
Research and development tax credits
Valuation allowance against foreign tax credits and foreign net operating loss carry-forwards
Deferred tax and other adjustments, net
Income tax rate

2023

Years Ended July 31,
2022

2021

21.0 %
1.7 %
0.2 %
(1.3)%
1.2 %
(0.3)%
22.5 %

21.0 %
4.2 %
(0.1)%
(1.6)%
(1.2)%
(0.4)%
21.9 %

21.0 %
2.3 %
3.3 %
(1.6)%
(4.8)%
0.6 %
20.8 %

(1) Represents the foreign income tax rate differential when compared to the U.S. statutory income tax rate for the years ended July 31, 2023, 2022,

and 2021.

Uncertain Tax Positions

The Company follows the guidance in ASC 740, "Income Taxes" regarding uncertain tax positions. The guidance requires application of a more-likely-
than-not  threshold  to  the  recognition  and  de-recognition  of  income  tax  positions.  A  reconciliation  of  unrecognized  tax  benefits  (excluding  interest  and
penalties) is as follows:

Balance as of July 31, 2020
Additions based on tax positions related to the current year
Additions for tax positions of prior years
Reductions for tax positions of prior years
Lapse of statute of limitations
Cumulative translation adjustments and other
Balance as of July 31, 2021

 (1)

Additions based on tax positions related to the current year
Additions for tax positions of prior years
Reductions for tax positions of prior years
Lapse of statute of limitations
Settlements with tax authorities
Cumulative translation adjustments and other
Balance as of July 31, 2022

Additions based on tax positions related to the current year
Additions for tax positions of prior years
Reductions for tax positions of prior years
Lapse of statute of limitations
Settlements with tax authorities
Cumulative translation adjustments and other
Balance as of July 31, 2023

(1) Includes acquisitions.

50

$

$

$

$

13,622 

4,664 
3,940 
(365)
(159)
210 
21,912 

3,233 
435 
(122)
(3,226)
(1,129)
(539)
20,564 

2,902 
792 
(19)
(2,682)
(782)
124 
20,899 

 
 
Table of Contents

Of the $20,899 of unrecognized tax benefits, if recognized, $17,811 would affect the Company's income tax rate. The Company has classified $17,587
and  $17,689,  excluding  interest  and  penalties,  of  the  reserve  for  uncertain  tax  positions  in  "Other  liabilities"  on  the  Consolidated  Balance  Sheets  as  of
July 31, 2023 and 2022, respectively. The Company has classified $3,312 and $2,875, excluding interest and penalties, as a reduction of long-term deferred
income tax assets on the accompanying Consolidated Balance Sheets as of July 31, 2023 and 2022, respectively.

Interest expense is recognized on the amount of potentially underpaid taxes associated with the Company's tax positions, beginning in the first period
in which interest starts accruing under the respective tax law and continuing until the tax positions are settled. The Company recognized interest expense of
$700, $701, and $596 on the reserve for uncertain tax positions during the years ended July 31, 2023, 2022, and 2021, respectively. The Company also
recognized benefits and (expenses) related to penalties of $281, $82, and ($595) during the years ended July 31, 2023, 2022, and 2021, respectively. These
amounts  are  net  of  reversals  due  to  reductions  for  tax  positions  of  prior  years,  statute  of  limitations,  and  settlements.  At  July  31,  2023  and  2022,  the
Company had $3,581 and $2,878, respectively, accrued for interest on unrecognized tax benefits. Penalties are accrued if the tax position does not meet the
minimum statutory threshold to avoid the payment of a penalty. At July 31, 2023 and 2022, the Company had $1,674 and $1,925, respectively, accrued for
penalties on unrecognized tax benefits. Interest expense and penalties are recorded as a component of "Income tax expense" in the Consolidated Statements
of Income.

The Company estimates that it is reasonably possible that the unrecognized tax benefits may be reduced by $2,608 during the year ending July 31,
2023 as a result of the resolution of worldwide tax matters, tax audit settlements, amended tax filings, and/or the expiration of statute of limitations, all of
which, if recognized, would result in an income tax benefit in the Consolidated Statements of Income.

During the year ended July 31, 2023, the Company recognized $3,771 of tax benefits (including interest and penalties) associated with the lapse of

statutes of limitations.

The Company and its subsidiaries file income tax returns in the U.S., various states, and foreign jurisdictions. The following table summarizes the open

tax years for the Company's major jurisdictions:

Jurisdiction
United States — Federal

12. Net Income per Common Share

Open Tax Years
F’20 — F’23

Reconciliations of the numerator and denominator of the basic and diluted per share computations for the Company’s Class A and Class B common

stock are summarized as follows:

Numerator (in thousands):

Net Income (Numerator for basic and diluted income per Class A Nonvoting Common Share)
Less:

Preferential dividends
Preferential dividends on dilutive stock options

Numerator for basic and diluted income per Class B Voting Common Share

Denominator (in thousands):

Denominator for basic income per share for both Class A and Class B
Plus: Effect of dilutive equity awards
Denominator for diluted income per share for both Class A and Class B

Net income per Class A Nonvoting Common Share:

Basic
Diluted

Net income per Class B Voting Common Share:

Basic
Diluted

2023

Years ended July 31,
2022

2021

174,857  $

149,979  $

129,659 

(769)
(3)
174,085  $

(803)
(8)
149,168  $

49,591 
278 
49,869 

3.53  $
3.51  $

3.51  $
3.49  $

51,321 
330 
51,651 

2.92  $
2.90  $

2.91  $
2.89  $

(807)
(5)
128,847 

52,039 
370 
52,409 

2.49 
2.47 

2.48 
2.46 

$

$

$
$

$
$

51

 
Table of Contents

Potentially dilutive securities attributable to outstanding stock options and restricted stock units were excluded from the calculation of diluted earnings
per share where the combined exercise price and average unamortized fair value were greater than the average market price of Brady's Class A Nonvoting
Common  Stock  because  the  effect  would  have  been  anti-dilutive.  The  amount  of  anti-dilutive  shares  were  549,031,  497,307,  and  511,189  for  the  years
ended July 31, 2023, 2022, and 2021, respectively.

13. Fair Value Measurements

In accordance with fair value accounting guidance, the Company determines fair value based on the exchange price that would be received to sell an
asset  or  paid  to  transfer  a  liability  in  an  orderly  transaction  between  market  participants.  The  inputs  used  to  measure  fair  value  are  classified  into  the
following hierarchy:

Level 1 — Unadjusted quoted prices in active markets for identical instruments that are accessible as of the reporting date.

Level 2 — Other significant pricing inputs that are either directly or indirectly observable.

Level 3 — Significant unobservable pricing inputs, which result in the use of management's own assumptions.

The following table summarizes the Company's financial assets and liabilities that were accounted for at fair value on a recurring basis at July 31, 2023

and July 31, 2022, according to the valuation techniques the Company used to determine their fair values.

Assets:

Deferred compensation plan assets
Foreign exchange contracts

Liabilities:

Foreign exchange contracts

July 31, 2023

July 31, 2022

Fair Value
Hierarchy

$

$

18,288  $
492 

18,037 
489 

189  $

32 

Level 1
Level 2

Level 2

The following methods and assumptions were used to estimate the fair value of each class of financial instrument:

Deferred compensation plan assets: The Company’s deferred compensation investments consist of investments in mutual funds, which are included in
"Other assets" on the accompanying Consolidated Balance Sheets. These investments were classified as Level 1 as the shares of these investments trade
with sufficient frequency and volume to enable us to obtain pricing information on an ongoing basis.

Foreign exchange contracts: The Company’s foreign exchange contracts were classified as Level 2 as the fair value was based on the present value of
the  future  cash  flows  using  external  models  that  use  observable  inputs,  such  as  interest  rates,  yield  curves  and  foreign  exchange  rates.  See  Note  14,
“Derivatives and Hedging Activities,” for additional information.

There have been no transfers of assets or liabilities between the fair value hierarchy levels, outlined above, during the years ended July 31, 2023 and

July 31, 2022.

See Note 6 for information regarding the fair value of the Company's long-term debt.

14. Derivatives and Hedging Activities

The  Company  utilizes  forward  foreign  exchange  currency  contracts  to  reduce  the  exchange  rate  risk  of  specific  foreign  currency  denominated
transactions. These contracts typically require the exchange of a foreign currency for U.S. dollars at a fixed rate at a future date, with maturities of less than
18 months, which qualify as cash flow hedges or net investment hedges under the accounting guidance for derivative instruments and hedging activities.
The primary objective of the Company’s foreign currency exchange risk management program is to minimize the impact of currency movements due to
transactions  in  other  than  the  respective  subsidiaries’  functional  currency  and  to  minimize  the  impact  of  currency  movements  on  the  Company’s  net
investment  denominated  in  a  currency  other  than  the  U.S.  dollar.  To  achieve  this  objective,  the  Company  hedges  a  portion  of  known  exposures  using
forward foreign exchange contracts.

Main foreign currency exposures are related to transactions denominated in the British Pound, Euro, Canadian dollar, Australian dollar, Mexican Peso,

Chinese Yuan, Malaysian Ringgit and Singapore dollar. Generally, these risk management

52

 
Table of Contents

transactions will involve the use of foreign currency derivatives to minimize the impact of currency movements on non-functional currency transactions.

The U.S. dollar equivalent notional amounts of outstanding forward exchange contracts were as follows as of July 31, 2023 and 2022:

Designated as cash flow hedges
Non-designated hedges

Total foreign exchange contracts

Cash Flow Hedges

July 31, 2023

July 31, 2022

$

$

39,661  $
4,803 
44,464  $

25,276 
4,057 
29,333 

The Company has designated a portion of its forward foreign exchange contracts as cash flow hedges and recorded these contracts at fair value on the
accompanying Consolidated Balance Sheets. For these instruments, the gain or loss on the derivative is reported as a component of other comprehensive
income (“OCI”) and reclassified into income in the same period or periods during which the hedged transaction affects income. At July 31, 2023 and 2022,
unrealized gains of $1,580 and $1,040 have been included in AOCI, respectively.

Net Investment Hedges

The Company has designated certain third party foreign currency denominated debt borrowed under its credit agreement as net investment hedges.
These  debt  obligations,  denominated  in  Euros  and  British  Pounds,  were  designated  as  net  investment  hedges  to  hedge  portions  of  the  Company's  net
investment in its European operations. The Company’s foreign currency denominated debt obligations are valued under a market approach using publicized
spot prices, and the net gains or losses attributable to the changes in spot prices are recorded as cumulative translation within AOCI and are included in the
foreign  currency  translation  adjustments  section  of  the  consolidated  statements  of  comprehensive  income.  As  of  July  31,  2023  and  July  31,  2022,  the
cumulative  balance  recognized  in  accumulated  other  comprehensive  income  were  losses  of  $1,746  and  $0,  respectively,  on  any  outstanding  foreign
currency denominated debt obligations.

The following table summarizes the amount of pre-tax gains and losses related to derivatives designated as hedging instruments:

Gains (losses) recognized in OCI:

Forward exchange contracts (cash flow hedges)
Foreign currency denominated debt (net investment hedges)

Gains reclassified from OCI into cost of goods sold:
Forward exchange contracts (cash flow hedges)

July 31, 2023

July 31, 2022

July 31, 2021

$

2,680  $
(1,746)

1,282  $
— 

2,140 

909 

1,451 
— 

399 

Fair values of derivative and hedging instruments in the accompanying Consolidated Balance Sheets were as follows: 

Derivatives designated as hedging instruments:
Foreign exchange contracts (cash flow hedges)
Foreign currency denominated debt (net investment hedges)

Derivatives not designated as hedging instruments:

Foreign exchange contracts (non-designated hedges)

Total derivative instruments

July 31, 2023

July 31, 2022

Prepaid
expenses and
other current
assets

Other current
liabilities

Long-term
obligations

Prepaid
expenses and
other current
assets

Other current
liabilities

$

$

485  $
— 

7 
492  $

189  $
— 

— 
189  $

—  $

36,716 

— 
36,716  $

489  $
— 

— 
489  $

30 
— 

2 
32 

53

  
  
 
  
Table of Contents

15. Acquisitions

The Company did not complete any business acquisitions during the years ended July 31, 2023 and 2022 and completed three business acquisitions
during the year ended July 31, 2021. All of these transactions were accounted for using business combination accounting. The results of the operations of
the acquired businesses have been included since the date of acquisition in the accompanying consolidated financial statements.

Fiscal 2021

On May 21, 2021, the Company acquired Magicard Holdings Limited (“Magicard”), based in Weymouth, United Kingdom, for $56,694, net of cash
received.  Magicard  is  a  manufacturer  of  identification  card  printers  with  high-resolution,  full-color  image  capabilities,  built-in  security  features  and  the
ability to encode smart cards. Magicard was initially included in the Company’s IDS segment. As a result of the regional reorganization effective February
1, 2023, Magicard operates within both of our reportable segments.

On  May  21,  2021,  the  Company  acquired  Nordic  ID  Oyj  (“Nordic  ID”),  based  in  Salo,  Finland  for  $9,804  plus  the  assumption  of  debt  of  $4,668.
Nordic ID specializes in RFID readers, scanners, and the associated software to power track-and-trace applications in industrial manufacturing. Nordic ID
was initially included in the Company’s IDS segment. As a result of the regional reorganization effective February 1, 2023, Nordic ID operates within both
of our reportable segments.

On June 16, 2021, the Company acquired The Code Corporation (“Code”), based in Salt Lake City, Utah, for $172,815, net of cash received. Code
specializes in high-quality barcode scanners and the associated software to power track and trace applications in a variety of industries. Code was initially
included in the Company’s IDS segment. As a result of the regional reorganization effective February 1, 2023, Code operates within both of our reportable
segments.

Acquisition-related expenses of $3,164 were recognized in SG&A during the year ended July 31, 2021.

16. Contingencies

In the normal course of business, the Company is subject to a variety of investigations, claims, suits, and other legal proceedings, including but not
limited  to,  intellectual  property,  employment,  unclaimed  property,  tort,  and  breach  of  contract  matters.  Any  legal  proceedings  are  subject  to  inherent
uncertainties,  and  these  matters  and  their  potential  effects  may  change  in  the  future.  The  Company  records  a  liability  for  contingencies  when  a  loss  is
deemed to be probable and the loss can be reasonably estimated. The Company currently believes that the outcomes of such proceedings will not have a
material adverse impact on its business, financial position, results of operations or cash flows.

17. Subsequent Events

On September 4, 2023, the Company announced an increase in the annual dividend to shareholders of the Company's Class A Common Stock, from
$0.92 to $0.94 per share. A quarterly dividend of $0.235 will be paid on October 31, 2023, to shareholders of record at the close of business on October 10,
2023. This dividend represents an increase of 2.2% and is the 38th consecutive annual increase in dividends.

On August 30, 2023, the Company's Board of Directors authorized an increase in the Company's share repurchase program, authorizing the repurchase
of an additional $100.0 million of the Company's Class A Nonvoting Common Stock. The share repurchase program may be implemented from time to
time on the open market or in privately negotiated transactions and has no expiration date. The repurchased shares will be available for use in connection
with the Company's stock-based plans and for other corporate purposes.

Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure

None.

Item 9A. Controls and Procedures

Disclosure Controls and Procedures:

Brady Corporation maintains disclosure controls and procedures that are designed to ensure that information required to be disclosed by the Company
in the reports filed by the Company under the Securities Exchange Act of 1934, as amended (the “Exchange Act”), is recorded, processed, summarized and
reported within the time periods specified in the SEC’s rules and

54

Table of Contents

forms. Disclosure controls and procedures include, without limitation, controls and procedures designed to ensure that information required to be disclosed
by the Company in the reports the Company files under the Exchange Act is accumulated and communicated to the Company’s management, including the
Company’s principal executive and principal financial officers, or persons performing similar functions, as appropriate to allow timely decisions regarding
required disclosure. The Company carried out an evaluation, under the supervision and with the participation of its management, including its President and
Chief Executive Officer and its Chief Financial Officer and Treasurer, of the effectiveness of the design and operation of the Company’s disclosure controls
and procedures pursuant to Rule 13a-15 of the Exchange Act. Based on that evaluation, the Company’s President and Chief Executive Officer and Chief
Financial Officer and Treasurer concluded that the Company’s disclosure controls and procedures are effective as of the end of the period covered by this
report.

Management’s Report on Internal Control Over Financial Reporting:

The  management  of  Brady  Corporation  and  its  subsidiaries  is  responsible  for  establishing  and  maintaining  adequate  internal  control  over  financial
reporting for the Company, as such term is defined in Rule 13a-15(f) under the Securities Exchange Act of 1934. The Company’s internal control over
financial reporting is designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for
external purposes in accordance with generally accepted accounting principles.

With the participation of the President and Chief Executive Officer and Chief Financial Officer and Treasurer, management conducted an evaluation of
the effectiveness of our internal control over financial reporting as of July 31, 2023, based on the framework and criteria established in Internal Control —
Integrated Framework (2013), issued by the Committee of Sponsoring Organizations of the Treadway Commission. Based on the assessment, management
concluded that, as of July 31, 2023, the Company’s internal control over financial reporting is effective based on those criteria.

Because of the inherent limitations of internal control over financial reporting, misstatements may not be prevented or detected on a timely basis. Also,
projections of any evaluation of the effectiveness of internal control over financial reporting to future periods are subject to the risk that the controls may
become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

The Company’s internal control over financial reporting, as of July 31, 2023, has been audited by Deloitte & Touche LLP, an independent registered

public accounting firm, as stated in their report, which is included herein.

Changes in Internal Control Over Financial Reporting:

There were no changes in the Company’s internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) that
occurred  during  the  Company’s  most  recently  completed  fiscal  quarter  that  have  materially  affected,  or  are  reasonably  likely  to  materially  affect,  the
Company’s internal control over financial reporting.

55

Table of Contents

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the shareholders and the Board of Directors of Brady Corporation

Opinion on Internal Control over Financial Reporting

We have audited the internal control over financial reporting of Brady Corporation and subsidiaries (the “Company”) as of July 31, 2023, based on criteria
established  in  Internal  Control  —  Integrated  Framework  (2013)  issued  by  the  Committee  of  Sponsoring  Organizations  of  the  Treadway  Commission
(COSO). In our opinion, the Company maintained, in all material respects, effective internal control over financial reporting as of July 31, 2023, based on
criteria established in Internal Control — Integrated Framework (2013) issued by COSO.

We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States) (PCAOB), the consolidated
financial statements as of and for the year ended July 31, 2023, of the Company and our report dated September 5, 2023, expressed an unqualified opinion
on those financial statements.

Basis for Opinion

The Company’s management is responsible for maintaining effective internal control over financial reporting and for its assessment of the effectiveness of
internal  control  over  financial  reporting,  included  in  the  accompanying  Management’s  Report  on  Internal  Control  over  Financial  Reporting.  Our
responsibility  is  to  express  an  opinion  on  the  Company’s  internal  control  over  financial  reporting  based  on  our  audit.  We  are  a  public  accounting  firm
registered with the PCAOB and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the
applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.

We conducted our audit in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable
assurance  about  whether  effective  internal  control  over  financial  reporting  was  maintained  in  all  material  respects.  Our  audit  included  obtaining  an
understanding of internal control over financial reporting, assessing the risk that a material weakness exists, testing and evaluating the design and operating
effectiveness of internal control based on the assessed risk, and performing such other procedures as we considered necessary in the circumstances. We
believe that our audit provides a reasonable basis for our opinion.

Definition and Limitations of Internal Control over Financial Reporting

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting
and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles. A company’s internal control
over financial reporting includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly
reflect the transactions and dispositions of the assets of the company; (2) provide reasonable assurance that transactions are recorded as necessary to permit
preparation  of  financial  statements  in  accordance  with  generally  accepted  accounting  principles,  and  that  receipts  and  expenditures  of  the  company  are
being  made  only  in  accordance  with  authorizations  of  management  and  directors  of  the  company;  and  (3)  provide  reasonable  assurance  regarding
prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect on the financial
statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of
effectiveness  to  future  periods  are  subject  to  the  risk  that  controls  may  become  inadequate  because  of  changes  in  conditions,  or  that  the  degree  of
compliance with the policies or procedures may deteriorate.

/s/ DELOITTE & TOUCHE LLP

Milwaukee, Wisconsin
September 5, 2023

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Item 9B. Other Information

During the three months ended July 31, 2023, no director or Section 16 officer of the Company adopted or terminated a “Rule 10b5-1 trading

arrangement” or “non-Rule 10b5-1 trading arrangement,” as each term is defined in Item 408(a) of Regulation S-K.

Item 9C. Disclosure Regarding Foreign Jurisdictions That Prevent Inspections

None.

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Item 10. Directors, Executive Officers and Corporate Governance

Name
Russell R. Shaller
Ann E. Thornton
Olivier Bojarski
Bentley N. Curran
Andrew T. Gorman
Brett Wilms
Patrick W. Allender
David S. Bem
Elizabeth P. Bruno
Joanne Collins Smee
Nancy L. Gioia
Vineet Nargolwala
Bradley C. Richardson
Michelle E. Williams

PART III

Age
60
41
44
61
43
49
76
54
56
66
63
50
65
62

Title

President, CEO and Director
Chief Financial Officer, Chief Accounting Officer and Treasurer
President – Americas & Asia
V.P. - Digital Business and Chief Information Officer
General Counsel and Secretary
President – EMEA & Australia
Director
Director
Director
Director
Director
Director
Director
Director

Russell R. Shaller – Mr. Shaller joined the Company in 2015 and has served on the Company’s Board of Directors and as the Company’s President and
CEO  since  April  2022  after  serving  as  the  Company’s  Senior  Vice  President  and  President  -  Identification  Solutions  from  2015  to  2022.  From  2008  to
2015, he served as President, Teledyne Microwave Solutions. Before joining Teledyne, Mr. Shaller held a number of positions of increasing responsibility
at W.L. Gore & Associates, including Division Leader, Electronic Products Division from 2003 to 2008 and General Manager of Gore Photonics from 2001
to 2003. Prior to joining W.L. Gore in 1993, Mr. Shaller worked in engineering and program management positions at Westinghouse Corporation. In 2023,
Mr. Shaller was elected to the Board of Directors of Quaker Houghton (NYSE: KWR). Mr. Shaller holds a bachelor’s degree in electrical engineering from
the University of Michigan, a master’s degree in electrical engineering from Johns Hopkins University and a master’s degree in business administration
from the University of Delaware.

Ann E. Thornton – Ms. Thornton joined the Company in 2009 and was named Chief Financial Officer and Treasurer in April 2023 after serving as
Brady’s Chief Accounting Officer since 2016 and Corporate Controller and Director of Investor Relations since 2015. She held the positions of Corporate
Accounting  Supervisor,  Corporate  Accounting  Manager,  External  Reporting  Manager,  Corporate  Finance  Manager  and  Director  of  Global  Accounting
from 2009 to 2014. Prior to joining the Company, Ms. Thornton was an auditor with PricewaterhouseCoopers from 2005 to 2009. She has a bachelor's
degree in business administration and a master of accountancy degree from the University of Wisconsin - Madison and is a certified public accountant.

Olivier Bojarski – Mr. Bojarski joined the Company in August 2022 as President – Identification Solutions, before assuming the role of President –
Americas & Asia in February 2023. From 2016 to 2022, Mr. Bojarski held several positions of increasing responsibility at Belden Incorporated and served
as Executive Vice President, Broadband and 5G from 2019 to 2022. Before joining Belden, Mr. Bojarski was General Manager of a business unit within the
electrification division of ABB Ltd. Prior to joining ABB, Mr. Bojarski held a number of positions of increasing responsibility at Panduit Corporation. He
holds a bachelor’s degree in electrical engineering from the Georgia Institute of Technology and a master’s degree in business administration from Georgia
State University.

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Bentley N. Curran – Mr. Curran joined the Company in 1999 and has served as Vice President of Digital Business and Chief Information Officer since
2012. He has also served as Global Chief Information Officer and Vice President of Information Technology. Prior to joining Brady, Mr. Curran served in a
variety of technology leadership roles for Compucom and the Speed Queen Company. He holds a bachelor's degree in business administration from Marian
University and an associate of science degree in electronics and engineering systems.

Andrew T. Gorman – Mr. Gorman joined the Company as General Counsel and Corporate Secretary in April 2020. Prior to joining the Company, he
was employed at AptarGroup, Inc., beginning in 2012. At AptarGroup, he served as Vice President, General Counsel, North America, Compliance Officer
and Assistant Secretary. Before joining AptarGroup, he counseled corporate clients in private practice, including as an attorney at Mayer Brown, LLP in
Chicago,  where  Mr.  Gorman  started  his  legal  career.  He  holds  a  juris  doctor  from  Loyola  University  Chicago  School  of  Law,  a  master  in  professional
accounting from The University of Texas at Austin, a bachelor of business administration from The University of Texas at Austin and is a certified public
accountant.

Brett Wilms – Brett Wilms joined the Company in June 2018 as Managing Director of Identification Solutions EMEA. In October 2022, Mr. Wilms
added  responsibility  as  the  Interim  General  Manager  of  the  Workplace  Safety  business,  before  being  appointed  to  the  role  of  President  –  EMEA  &
Australia in February 2023. Prior to joining Brady, he was Managing Director of a business within Groupe Autajon, a French publicly-traded labels and
packaging group with a primary focus on the pharmaceutical market. Before joining Groupe Autajon, Mr. Wilms was Vice President of Operations EMEA
for Pentair, Inc. He holds a master’s degree in electrical engineering from the University of Brussels and a master’s degree in business administration from
the University of Minnesota.

Patrick W. Allender – Mr. Allender was elected to the Board of Directors in 2007. He serves as the Chair of the Finance Committee and as a member
of  the  Audit  and  Corporate  Governance  Committees.  He  served  as  Executive  Vice  President  and  CFO  of  Danaher  Corporation  from  1998  to  2005  and
Executive Vice President from 2005 to 2007. He served as a director of Colfax Corporation (NYSE: CFX) from 2008 to 2022, when ESAB Corporation
separated  from  Colfax  Corporation.  Mr.  Allender  joined  ESAB  Corporation’s  (NYSE:  ESAB)  board  in  2022,  and  currently  serves  as  a  director.  Mr.
Allender previously served as a director of Diebold Nixdorf, Inc. (NYSE: DBD) from 2011 to 2020. He has a bachelor's degree in accounting from Loyola
University Maryland and is a certified public accountant. Mr. Allender's strong background in finance and accounting, as well as his past experience as the
CFO of a public company, provides the Board with financial expertise and insight.

David  S.  Bem,  Ph.D  –  Dr.  Bem  was  elected  to  the  Board  of  Directors  in  2019.  He  serves  as  a  member  of  the  Management  Development  and
Compensation,  Audit  and  Technology  Committees.  Dr.  Bem  is  Vice  President,  Science  and  Technology  and  Chief  Technology  Officer  of  PPG.  Prior  to
PPG,  he  spent  8  years  at  Dow  Chemical  Company  in  a  number  of  research  and  development  roles,  most  recently  as  Vice  President,  Research  and
Development  Consumer  Solutions  and  Infrastructure  Solutions,  and  also  worked  in  research  and  development  roles  at  Celanese  Corporation  and
UOP/Honeywell International, Inc. He has a bachelor’s degree in chemistry from West Virginia University and a doctorate in inorganic chemistry from the
Massachusetts Institute of Technology. Dr. Bem’s extensive experience in technology and research and development provides the Board with important
expertise in new product development and innovation.

Elizabeth P. Bruno, Ph.D – Dr. Bruno was elected to the Board of Directors in 2003. She serves as the Chair of the Corporate Governance Committee
and is a member of the Finance and Technology Committees. Dr. Bruno is the President of the Brady Education Foundation in Chapel Hill, North Carolina.
Dr. Bruno has a bachelor’s degree in psychology from the University of Rochester, a master of child clinical psychology degree from the University of
North Carolina Chapel Hill and a doctorate in developmental psychology from the University of North Carolina Chapel Hill. She is the granddaughter of
William H. Brady, Jr., the founder of Brady Corporation. As a result of her substantial ownership stake in the Company, as well as her family's history with
the Company, she is well positioned to understand, articulate and advocate for the rights and interests of the Company's shareholders.

Joanne Collins Smee – Ms. Collins Smee was elected to the Board of Directors in 2022. She serves as a member of the Technology and Management
Development and Compensation Committees. Ms. Collins Smee is Executive Vice President and President, Americas, for Xerox Corporation and has been
in this role since June 2022. She is also an Executive Vice President of Xerox Holdings Corporation. Previously, she was Chief Commercial, SMB and
Channels Officer for Xerox and was in that role since February 2020. Ms. Collins Smee joined Xerox in September 2018 as Senior Vice President and
Chief Commercial Officer. Before Xerox, she led Technology Transformation Services for the U.S. Federal Government and spent more than two decades
at IBM in global executive roles spanning client sales and delivery of technical products and services. Ms. Collins Smee has a bachelor’s degree of arts
from Boston College, a master of business administration degree from New York University and a master of arts degree from Columbia University. Ms.
Collins  Smee’s  extensive  experience  in  high-technology  global  business  and  strong  leadership  skills,  provides  the  Board  with  important  expertise  in
product and services innovation.

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Nancy  L.  Gioia  –  Ms.  Gioia  was  elected  to  the  Board  of  Directors  in  2013.  She  serves  as  the  Chair  of  the  Management  Development  and
Compensation Committee, and is a member of the Technology Committee. She was the Director, Global Electrical Connectivity and User Experience for
Ford  Motor  Company  until  her  retirement  in  2014,  where  she  also  held  a  variety  of  engineering  and  technology  roles  including,  Director,  Global
Electrification;  Director,  Sustainable  Mobility  Technologies  and  Hybrid  Vehicle  Programs;  Director,  North  America  Current  Vehicle  Model  Quality;
Engineering Director, Visteon/Ford Due Diligence; Engineering Director, Small Front Wheel Drive/Rear Wheel Drive Car Platforms-North America; and
Vehicle Programs Director, Lifestyle Vehicles. She previously served as director of Exelon Corporation (NYSE: EXC), Meggitt PLC (LSE: MGGT), Lucid
Group, Inc. (NASDAQ: LCID) and as the Executive Director of Blue Current. In 2022, she was elected to the Board of Directors of Power Integrations
(NASDAQ: POWI). Ms. Gioia has a bachelor’s degree in electrical engineering from the University of Michigan and a master of manufacturing systems
engineering  degree  from  Stanford  University.  Ms.  Gioia  has  a  CERT  Certificate  in  Cyber-Risk  Oversight  from  the  National  Association  of  Corporate
Directors. Ms. Gioia's extensive experience in strategy, technology and engineering solutions, as well as in electrified vehicles, provides the Board with
important expertise in product development and operations, and environmental sustainability for products and processes.

Vineet Nargolwala – Mr. Nargolwala was elected to the Board of Directors in 2022. He serves as a member of the Finance and Audit Committees. Mr.
Nargolwala is President, Chief Executive Officer and Director of Allegro MicroSystems, Inc. (NASDAQ: ALGM) and has been in these roles since June
2022.  Prior  to  joining  Allegro,  Mr.  Nargolwala  was  with  Sensata  Technologies  from  2013  to  June  2022,  most  recently  serving  as  the  Executive  Vice
President, Sensing Solutions, from March 2020 to June 2022. Before joining Sensata, he was with Honeywell International, Inc., in business strategy and
leadership roles of increasing responsibility. Mr. Nargolwala has a bachelor’s degree in electrical engineering from Maharaja Sayajirao University, a master
of  science  in  electrical  engineering  from  the  University  of  Texas-Arlington  and  a  master  in  business  administration  from  Cornell  University.  Mr.
Nargolwala’s extensive experience in high-technology global business and strong leadership skills, provides the Board with important expertise in product
and services innovation.

Bradley C. Richardson – Mr. Richardson was elected to the Board of Directors in 2007 and became Chairman of the Board in May 2021. He serves as
the  Chair  of  the  Board  of  Directors  and  the  Chair  of  the  Audit  Committee  and  is  a  member  of  the  Corporate  Governance,  Finance  and  Management
Development  and  Compensation  Committees.  He  served  as  the  Executive  Vice  President  and  CFO  of  Avient  Corporation  from  2013  through  2020.  He
previously  served  as  the  Executive  Vice  President  and  CFO  of  Diebold,  Inc.  and  as  Executive  Vice  President  Corporate  Strategy  and  CFO  of  Modine
Manufacturing. Prior to Modine, he spent 21 years with BP Amoco serving in various financial and operational roles. Mr. Richardson has served on the
boards of Modine Manufacturing and Tronox, Inc. In 2023, Mr. Richardson was elected to the Board of Directors of Virco Mfg. Corporation (NASDAQ:
VIRC). Mr. Richardson has a bachelor’s degree in finance and economics from Miami University and a master of business administration in accounting
and finance from Indiana University. He brings to the Company extensive knowledge and global experience in the areas of operations, strategy, accounting,
tax accounting and finance, which are areas of critical importance to the Company as a global company.

Michelle E. Williams, Ph.D – Dr. Williams was elected to the Board of Directors in 2019. She serves as the Chair of the Technology Committee, the
ESG Liaison and is a member of the Corporate Governance and Management Development and Compensation Committees. Dr. Williams served as Global
Group President of Altuglas International, a subsidiary of Arkema S.A., through May 2021. Prior to joining Arkema in 2011, she spent 23 years with Rohm
and Haas Company and Dow Chemical in manufacturing, commercial, strategy and general management positions. She was General Manager, Chemical
Mechanical Polishing Technologies, and later, General Manager, Adhesives and Sealants. She has a bachelor’s degree in chemistry from Pace University
and  a  doctorate  in  physical  chemistry  from  the  University  of  Utah.  Dr.  Williams’  experience  in  commercial,  technology  and  business  leadership  roles
provides the Board with important expertise in innovation, new product development and operations.

All directors are elected to serve until their respective successors are elected at the next annual meeting of shareholders. Officers serve at the discretion

of the Board of Directors. None of the Company's directors or executive officers has any family relationship with any other director or executive officer.

Board Leadership Structure - The Board does not have a formal policy regarding the separation of the roles of Chief Executive Officer and Chair of
the Board, as the Board believes it is in the best interest of the Company to make that determination based on the position and direction of the Company
and the membership of the Board. Since September 2015, the Board’s leadership structure has included a non-executive Chair of the Board of Directors.
Mr.  Richardson,  an  independent  director,  currently  serves  in  the  position  of  non-executive  Chair  of  the  Board.  The  duties  of  the  non-executive  Chair
include,  among  others:  chairing  meetings  of  the  Board  and  executive  sessions  of  the  non-management  directors;  meeting  periodically  with  the  Chief
Executive  Officer  and  consulting  as  necessary  with  management  on  issues  facing  the  Company;  facilitating  effective  communication  among  the  Chief
Executive Officer and all members of the Board; and overseeing the Board's shareholder communication policies and procedures.

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The Board believes that its current leadership structure enhances the Board's oversight of, and independence from, Company management; the ability

of the Board to carry out its roles and responsibilities on behalf of the Company’s shareholders; and the Company’s overall corporate governance.

Risk Oversight - The Board oversees the Company's risk management processes directly and through its committees. In general, the Board oversees the
management of risks inherent in the operation of the Company's businesses, the implementation of its strategic plan, its acquisition and capital allocation
program and its organizational structure. Each of the Board's committees also oversees the management of Company risks that fall within the respective
committee's areas of responsibility. Specifically, cybersecurity is a critical part of risk management for the Company. The Audit Committee is aware of the
rapidly evolving nature of threats presented by cybersecurity incidents and is committed to the prevention, timely detection, and mitigation of the effects of
any such incidents on the Company. With respect to cybersecurity, the Audit Committee receives regular reports from management, including updates on
the  internal  and  external  cybersecurity  threat  landscape,  incident  response,  assessment  and  training  activities,  and  relevant  regulatory  and  technical
developments.  In  2022,  the  Board  elected  Ms.  Williams  as  the  ESG  Liaison  to  facilitate  the  Company's  efforts  in  connection  with  sustainability  and
inclusivity.  Additionally,  the  Audit  Committee,  Corporate  Governance  Committee,  Management  Development  and  Compensation  Committee,  the
Technology Committee and the ESG Liaison, each review certain risks, exposures and opportunities relating to the Company’s Environmental, Social, and
Governance ("ESG") strategies, initiatives, policies and practices. The Company's management is responsible for reporting significant risks to executive
management as a part of the disclosure process. The significance of the risk is assessed by executive management and escalated to the respective Board
committee or the Board of Directors as deemed appropriate. The Company reviews its risk assessment with the Audit Committee annually.

Audit Committee Financial Expert - The Board of Directors has determined that at least one Audit Committee financial expert is serving on its Audit
Committee. Messrs. Richardson, Chair of the Audit Committee, and Allender, member of the Audit Committee, are financial experts and are independent
under the rules of the SEC and the NYSE.

Director Independence - A majority of the directors must meet the criteria for independence established by the Board in accordance with the rules of
the NYSE. In determining the independence of a director, the Board must find that a director has no relationship that may interfere with the exercise of his
or her independence from management and the Company. In undertaking this determination with respect to the Company’s directors other than Mr. Shaller,
President  and  CEO,  the  Board  considered  the  commercial  relationships  of  the  Company,  if  any,  with  those  entities  that  have  employed  the  Company’s
directors.  The  commercial  relationships,  which  involved  the  purchase  and  sale  of  products  on  customary  terms,  did  not  exceed  the  maximum  amounts
proscribed by the director independence rules of the NYSE. Furthermore, the compensation paid to the Company’s directors by their employers was not
linked in any way to the commercial relationships their employers had with the Company. After consideration of these factors, the Board concluded that the
commercial relationships were not material and did not prevent the Company’s directors from being considered independent. Based on application of the
NYSE  independence  criteria,  all  directors,  with  the  exception  of  Mr.  Shaller,  are  deemed  independent.  All  members  of  the  Audit,  Management
Development and Compensation, and Corporate Governance Committees are deemed independent.

Meetings of Non-management Directors - The non-management directors of the Board regularly meet without any members of management present.
The  Chair  of  the  Board,  Mr.  Richardson,  is  the  presiding  director  at  these  sessions.  In  fiscal  2023,  executive  sessions  were  conducted  at  all  regularly
scheduled Board meetings. Interested parties can raise concerns to be addressed at these meetings by calling the confidential Brady hotline at 1-877-781-
9309.

Audit Committee Members - The Audit Committee, which is a separately-designated standing committee of the Board of Directors, is composed of
Messrs. Richardson (Chair), Allender, Bem and Nargolwala. Each member of the Audit Committee has been determined by the Board to be independent
under the rules of the SEC and NYSE.

Code of Ethics - The Company has a code of ethics. This code of ethics applies to all of the Company's employees, officers and directors. The code of
ethics can be viewed at the Company's corporate website, www.bradyid.com, or may be obtained in print by any person, without charge, by contacting
Brady Corporation, Investor Relations, P.O. Box 571, Milwaukee, WI 53201 by contacting investor@bradycorp.com. The Company intends to satisfy the
disclosure  requirements  under  Item  5.05  of  Form  8-K  regarding  an  amendment  to,  or  a  waiver  from,  a  provision  of  its  code  of  ethics  by  placing  such
information on its website.

Corporate Governance Guidelines - Brady's Corporate Governance Principles, as well as the charters of the Audit, Corporate Governance, Finance,
Management  Development  and  Compensation,  and  Technology  Committees,  are  available  on  the  Company's  Corporate  website,  www.bradyid.com.
Shareholders  may  request  printed  copies  of  these  documents  from  Brady  Corporation,  Investor  Relations,  P.O.  Box  571,  Milwaukee,  WI  53201  or  by
contacting investor@bradycorp.com.

Director Qualifications -  Brady's  Corporate  Governance  Committee  reviews  the  individual  skills  and  characteristics  of  the  directors,  as  well  as  the
composition of the Board as a whole. This assessment includes a consideration of independence, diversity, age, skills, expertise, and industry backgrounds
in the context of the needs of the Board and the Company. Although

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the Company has no policy regarding diversity, the Corporate Governance Committee seeks a broad range of perspectives and considers both the personal
characteristics and experience of directors and prospective nominees to the Board so that, as a group, the Board will possess the appropriate talent, skills
and expertise to oversee the Company's businesses. The Board does not discriminate on the basis of race, national origin, gender, religion, disability, or
sexual orientation in selecting director candidates.

To the Company’s knowledge, based solely on a review of the Section 16(a) filings and written representations that no other reports were required,
during the fiscal year ended July 31, 2023, all Section 16(a) filing requirements were complied with applicable to the Company's officers, directors and
greater than 10 percent beneficial owners.

DELINQUENT SECTION 16(a) REPORTS

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Item 11. Executive Compensation

Compensation Discussion and Analysis

Overview

Our  Compensation  Discussion  and  Analysis  describes  the  Company's  executive  compensation  pay-for-performance  philosophy  and  practices,  the
elements  of  our  executive  compensation  programs,  and  the  compensation  decisions  the  Management  Development  and  Compensation  Committee  (the
"Committee")  has  made  under  those  programs  and  the  factors  considered  in  making  those  decisions.  The  Compensation  Discussion  and  Analysis  also
analyzes the total compensation of Brady’s Chief Executive Officer (principal executive officer), Chief Financial Officer (principal financial officer), and
the  three  other  most  highly  compensated  executive  officers  that  were  serving  as  executive  officers  as  of  July  31,  2023.  Brady's  former  Vice  President,
General Manager - Workplace Safety who resigned from Brady effective October 3, 2022, and Brady's former Chief Financial Officer and Treasurer who
resigned from Brady effective April 14, 2023 would have been included if they continued to serve as executive officers through July 31, 2023, thus are
included in this Compensation Discussion and Analysis.

For fiscal 2023, the following named executive officers' (the "NEOs") compensation is disclosed and discussed in this section:

Russell R. Shaller, President, Chief Executive Officer and Director;

•
• Ann E. Thornton, Chief Financial Officer, Chief Accounting Officer and Treasurer;
• Olivier Bojarski, President - Americas & Asia;
•
• Andrew T. Gorman, General Counsel and Secretary;
•
• Aaron J. Pearce, Former Chief Financial Officer and Treasurer (resigned on April 14, 2023).

Bentley N. Curran, Vice President, Digital Business and Chief Information Officer;

Pascal Deman, Former Vice President, General Manager - Workplace Safety (resigned on October 3, 2022); and

Appointment of Olivier Bojarski: Mr. Bojarski was appointed as President – Identification Solutions, effective August 25, 2022, before assuming the

role of President - Americas & Asia effective February 1, 2023.

Resignation of Pascal Deman: Mr. Deman resigned as Vice President, General Manager - Workplace Safety, effective October 3, 2022. The Company
entered  into  a  Settlement  Agreement  dated  as  of  October  10,  2022  with  Mr.  Deman.  Pursuant  to  the  terms  of  the  Settlement  Agreement,  Mr.  Deman
received his salary and fringe benefits through January 4, 2023, a bonus in the amount of € 51,231 and a settlement in the amount of € 667,933.

Resignation of Aaron J. Pearce: Mr. Pearce resigned as the Company’s Chief Financial Officer and Treasurer, effective April 14, 2023. Mr. Pearce
remained employed by the Company through April 28, 2023 (the "Separation Date"), during which time he was available in a consultative position to assist
with respect to the transition. The Company entered into a written agreement with Mr. Pearce in connection with his resignation that provided for payment
of his base salary for twelve months following the Separation Date, payment of 100% of his fiscal 2023 annual target cash bonus, and full vesting of his
outstanding stock options and restricted stock units that were granted in fiscal 2021 and 2022.

Appointment of Ann E. Thornton: Ms. Thornton was appointed as Chief Financial Officer and Treasurer of the Company, effective April 14, 2023.

Prior to April 14, Ms. Thornton served as Chief Accounting Officer and Corporate Controller for the Company.

Executive Summary

Fiscal 2023 Business Highlights

Refer to Item 1 "General Development of Business" for a business overview and key initiatives during fiscal 2023. Highlights for fiscal 2023 include:

• Net income per diluted Class A Nonvoting Common Share was an all-time record high of $3.51 for the year ended July 31, 2023, an increase of

•

21.0% from fiscal 2022 Net income per diluted Class A Nonvoting Common Share of $2.90.
Income  before  income  taxes  and  losses  of  unconsolidated  affiliate  was  $225.7  million  for  the  year  ended  July  31,  2023,  an  increase  of  $33.7
million (17.6%) from fiscal 2022 income before income taxes and losses of unconsolidated affiliate of $192.0 million.

• Net sales were $1,331.9 million in fiscal 2023 compared to $1,302.1 million in fiscal 2022, an increase of 2.3%. Organic sales increased sales

5.5%, while divestiture decreased sales 0.2% and foreign currency translation decreased sales 3.0%.

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Refer to Item 7 "Management's Discussion and Analysis of Financial Condition and Results of Operations" for further discussion of fiscal 2023 results.

Fiscal 2023 Executive Summary

For  fiscal  2023,  the  Board  of  Directors  approved  a  15.2%  increase  in  base  salary  for  Mr.  Shaller.  In  addition,  Mr.  Shaller  recommended  and  the
Committee  approved  increases  in  base  salary  for  Ms.  Thornton  and  Messrs.  Curran,  Gorman,  and  Pearce.  All  increases  were  made  to  recognize  the
performance, current scope of responsibilities and peer company data for each executive and, with regard to Messrs. Pearce and Shaller, to better align their
base  salary  with  individuals  holding  comparable  positions  at  peer  companies.  Effective  August  25,  2022,  Mr.  Bojarski  was  appointed  as  President  -
Identification Solutions, and subsequently, President - Americas & Asia. As part of Mr. Bojarski's appointment, his base salary was determined based on
individuals holding comparable positions at peer companies. On April 14, 2023, Ms. Thornton was appointed as Chief Financial Officer, Chief Accounting
Officer and Treasurer of the Company. As part of her appointment, Ms. Thornton was awarded a 68.5% increase in her base salary.

The  Company's  fiscal  2023  annual  equity  grants  consisted  of  30%  stock  options,  30%  time-based  restricted  stock  units  ("RSUs")  and  40%
performance-based restricted stock units ("PRSUs"). The stock options vest equally over a three-year period and are inherently performance-based since
they have value only to the extent that the price of the Company's stock increases. The RSUs vest equally over three years and are intended to facilitate
retention and align with the creation of long-term shareholder value. The PRSUs reinforce the Company's pay-for-performance philosophy because award
payout  increases  and  decreases  based  on  Company  performance.  Specifically,  the  PRSU  awards  granted  in  fiscal  2023  have  a  three-year  performance
period with 50% of vesting determined by the Company's total shareholder return ("TSR") relative to the S&P 600 SmallCap Industrials Index, and 50% of
vesting determined by the achievement of organic revenue growth targets over four performance periods as set forth in the below table:

Performance Period
August 1, 2022 through July 31, 2023
August 1, 2023 through July 31, 2024
August 1, 2024 through July 31, 2025
August 1, 2022 through July 31, 2025

Weighting
25%
25%
25%
25%

Payout opportunities will range from 0% to 200% of the target award at the end of the three-year performance period.

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Executive Compensation Practices

As part of the Company's pay-for-performance philosophy, the Company's compensation program includes several features that maintain alignment

with shareholders:

Emphasis on Variable Compensation

Ownership Requirements

Clawback Provisions

Performance Thresholds and Caps

Insider  Trading  and  Anti-Hedging
Policy

   A significant portion of each NEO's total compensation opportunity is tied to Company performance, which is

intended to drive shareholder value.

   The  Company  believes  that  the  interests  of  shareholders  and  executives  are  aligned  when  executives  are
shareholders  in  possession  of  a  meaningful  amount  of  Company  stock.  Furthermore,  stock  ownership
requirements  encourage  positive  performance  behaviors  and  discourage  executive  officers  from  taking
excessive risk. In order to encourage our executive officers and directors to acquire and retain ownership of a
significant number of shares of the Company's stock, stock ownership requirements have been established and
are  equal  to  a  specified  multiple  of  the  executive  officer's  base  salary.  Our  NEOs  are  expected  to  obtain  the
required  ownership  levels  within  five  years  of  becoming  an  executive  officer.  Refer  to  the  heading  "Stock
Ownership Requirements" for further discussion of the stock ownership requirements established for each NEO
and the actions that the Company may take when an executive is not in compliance with his or her respective
stock ownership requirement.

There is a recoupment policy under which incentive compensation payments and/or awards may be recouped
by  the  Company  if  such  payments  and/or  awards  were  based  on  erroneous  results.  The  recoupment  policy
applies to executive officers and other key executives who participate in any of the Company's incentive plans
and i) have engaged in intentional misconduct that results in a material inaccuracy in the Company's financial
statements,  ii)  have  engaged  in  fraudulent  or  other  willful  and  deliberate  conduct  that  is  detrimental  to  the
Company  or  iii)  there  is  a  material,  negative  revision  of  a  performance  measure  for  which  incentive
compensation was paid or awarded. Under the policy, the Committee may take a variety of actions including,
among  others,  seeking  repayment  of  incentive  compensation  (cash  and/or  equity)  that  is  greater  than  what
would  have  been  awarded  if  the  compensation  had  been  based  on  accurate  results  and  the  forfeiture  of
incentive  compensation.  As  this  policy  suggests,  the  Committee  believes  that  any  incentive  compensation
should  be  based  only  on  accurate  and  reliable  financial  and  operational  information,  and,  thus,  any
inappropriately paid incentive compensation should be returned to the Company for the benefit of shareholders.
The Committee believes that this policy enhances the Company's compensation risk mitigation efforts. While
the policy currently affords the Committee discretion regarding the application and enforcement of the policy,
the  Company  and  the  Committee  intend  to  conform  the  policy  to  comply  with  the  new  NYSE  listing
requirements  implementing  SEC  rules  adopted  under  the  Dodd-Frank  Wall  Street  Reform  and  Consumer
Protection Act by the deadline provided in such listing requirements.

Excessive risk-taking is mitigated by utilizing caps on incentive plan payouts, multiple performance metrics,
and  different  performance  metrics  for  our  annual  cash  incentive  program  and  PRSUs.  Our  cash  incentive
awards  are  determined  based  on  financial  results  for  organic  revenue,  income  before  income  taxes,  division
organic  revenue  and  division  operating  income,  which  aggregate  to  a  maximum  payout  of  200%  of  target.
Executive  officers  then  receive  a  performance  rating  that  results  in  a  multiplier  ranging  from  0%  to  150%,
resulting in a maximum payout of 300% of target.

We  grant  equity  compensation  to  executive  officers  that  promotes  long-term  financial  and  operating
performance  by  delivering  incremental  value  to  the  extent  that  our  stock  price  increases  over  time.  PRSUs
incorporate  Company  performance  relative  to  a  benchmark  over  a  three-year  period  and  have  a  maximum
payout of 200% of target.

Our Insider Trading Policy prohibits executive officers from trading during certain periods each quarter until
after  we  publicly  disclose  our  financial  and  operating  results.  We  may  impose  additional  restricted  trading
periods at any time if we believe trading by executives would be inappropriate because of developments that
are, or could be, material and which have not been publicly disclosed. The Insider Trading Policy also prohibits
the  pledging  of  Company  stock  as  collateral  for  loans,  holding  Company  securities  in  a  margin  account  by
officers, directors or employees, and the hedging of Company securities.

Annual Risk Reviews

The Company conducts an annual compensation-related risk review and presents findings and suggested risk
mitigation actions to both the Audit and Management Development and Compensation Committees.

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The Company’s compensation programs also maintain alignment with shareholders by not including certain features:

No Excessive Change of Control
Payments

Messrs. Shaller and Bojarski and Ms. Thornton's maximum cash benefit is equal to two times their base salary
and two times their target annual cash incentive in the year in which the termination occurs. For all other NEOs,
their  maximum  cash  benefit  is  equal  to  two  times  salary  and  two  times  the  average  annual  cash  incentive
payment received in the three years immediately prior to the date the change of control occurs. In the event of a
change  of  control,  unexercised  stock  options  become  fully  exercisable  or,  if  canceled,  each  named  executive
officer shall be given cash or stock equal to the in-the-money value of the canceled stock options. In the event
of a change of control, PRSUs and RSUs become fully vested at target.

No Reloads, Repricing, or Options
Issued at a Discount

Stock  options  issued  are  not  repriced,  replaced,  or  regranted  through  cancellation  or  by  lowering  the  option
price of a previously granted option.

Compensation Philosophy and Objectives

We seek to align the interests of our executives with those of our shareholders by evaluating performance on the basis of key financial measurements

that we believe closely correlate to long-term shareholder value. To this end, we have structured our compensation program to accomplish the following:

• Allow the Company to attract, retain, motivate, develop and reward talented executives;
• Deliver  compensation  plans  that  are  both  internally  equitable  when  comparing  similar  roles  and  levels  within  the  Company  and  externally

competitive when comparing to the external market and the Company’s designated peer group;

• Maintain an appropriate balance between base salary and short-term and long-term incentive opportunities;
•

Provide integrated compensation programs aligned to the Company’s annual and long-term financial goals and realized performance in order to
reward the successful creation of long-term shareholder value;
Recognize and reward individual initiative and achievement with the amount of compensation each executive receives reflective of the executive’s
level of proficiency within his or her role and their level of sustained performance; and
Institute a pay-for-performance philosophy where the level of rewards is aligned to Company performance results.

•

•

Determining Compensation

Management Development & Compensation Committee’s Role

The Committee is responsible for fulfilling the following responsibilities and duties:

•
•

Review, approve and monitor the compensation of the Company's CEO and executive officers
Review  and  approve  corporate  goals  and  objectives  relevant  to  the  CEO  and  executive  officers  and  evaluate  CEO  and  executive  officer
performance in light of those goals and objectives
Review and approve executive compensation, benefits, policies and strategies to support corporate objectives

•
• Oversee the development process for executives and review development plans of key executives
•
• Administer the Company's equity incentive plans
•

Consult with management regarding executive compensation

Evaluate compensation programs, policies and practices for potential risk and to ensure they do not foster excessive risk taking

On an annual basis with respect to executive officers, the Committee approves base salary adjustments, long-term equity incentive awards, the annual
cash incentives paid for the achievement of performance metrics in the prior fiscal year and the annual cash incentive performance targets for the upcoming
fiscal year. In addition, the Committee annually reviews a summary of the elements of compensation for each executive officer in order to evaluate, among
other items, how a potential change to an element of our compensation program would affect the respective executive officer's overall compensation. When
a  new  executive  officer  is  hired,  the  Committee  is  involved  in  reviewing  and  approving  base  salary,  annual  incentive  target,  sign-on  incentives,  annual
equity awards, and other aspects of the executive's compensation.

Consultants’ Role

The  Committee  has  historically  utilized  the  services  of  an  executive  compensation  consulting  firm  to  assist  with  the  review  and  evaluation  of
compensation levels and policies on a periodic basis, as well as to provide advice with respect to new or modified compensation programs. In fiscal 2023,
the  Committee  utilized  the  services  of  Pay  Governance  LLC  as  a  compensation  consultant,  who  was  determined  to  be  independent  by  the  Corporate
Governance Committee. In fiscal 2023, Pay

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Governance LLC completed an analysis of the Company's current compensation peer group, reviewed the Company's short-term and long-term incentive
framework  relative  to  market  trends  and  the  Company's  strategy  and  objectives,  completed  a  peer  group  review  of  CEO  annual  total  compensation,
presented to the Board of Directors any significant regulatory changes and executive compensation trends, and worked on ad hoc compensation-related
requests from the Management Development & Compensation Committee throughout the year.

Management’s Role

To aid in determining compensation for fiscal 2023, management obtained compensation data on peer group executive officer compensation through a
subscription with Equilar, Inc. and published survey data from various third parties. Our CEO, Mr. Shaller, used this data to make recommendations to the
Committee  concerning  compensation  for  each  executive  officer  other  than  himself.  Mr.  Shaller  made  no  recommendation  with  respect  to  his  own
compensation. In setting compensation for each executive officer, the Committee takes into consideration these recommendations, along with Company
results during the fiscal year, the level of responsibility and demonstrated leadership capability, third-party market compensation data, and the results of
annual  performance  reviews  which,  for  our  CEO,  included  a  self-assessment  and  feedback  from  his  direct  reports  and  each  member  of  the  Board  of
Directors. The Committee also took into consideration the recommendations of Pay Governance LLC with respect to compensation elements for the CEO.
Mr. Shaller did not attend the portion of any meeting during which the Committee discussed matters related specifically to his compensation.

Elements of Compensation

Our  total  compensation  program  includes  five  elements:  base  salary,  annual  cash  incentives,  long-term  equity  incentives,  employee  benefits,  and

perquisites. We use these elements of compensation to attract, retain, motivate, develop and reward our executives.

Our compensation philosophy is to allocate a significant portion of total compensation to long-term compensation (equity incentive awards) in order to
align the achievement of performance goals for our executives with shareholder interests. For fiscal 2023, equity incentive awards comprised 61% of Mr.
Shaller’s total target compensation in his role as President, Chief Executive Officer and Director of the Company and on average, 33% of the total target
compensation of the other NEOs.

In general, we target each NEO's total of base salary, annual cash incentive, and long-term equity incentive compensation elements to be at or near the
market median (50th percentile) with an opportunity for above market median pay (generally up to the 75th percentile) if performance goals for annual and
long-term  incentives  are  achieved  above  target.  Our  compensation  structure  is  balanced  by  the  payment  of  below  market  median  compensation  to  our
NEOs  when  actual  financial  results  or  individual  performance  do  not  meet  expected  results.  The  following  table  describes  the  purpose  of  each
compensation element and how that element is related to our pay-for-performance approach:

Compensation Element

Base salary

Purpose
  A  fixed  level  of  income  used  to  attract  and
retain  executives  by  compensating  for  the
primary  functions  and  responsibilities  of  the
position.

Performance Alignment
Base  salary  increase  depends  upon  individual  performance,  job
proficiency and market competitiveness.

Annual cash incentive award

Annual long-term equity
incentive awards: stock
options, RSUs and PRSUs

  To  attract, 

retain,  motivate  and 

reward
executives  for  achieving  or  exceeding  annual
performance  goals  at 
total  Company  and
division levels.

  To  attract, 

retain,  motivate  and 

reward
executives  for  the  successful  creation  of  long-
term shareholder value.

67

Financial  performance  and  individual  performance  of  each  executive
determines  the  amount  of  the  respective  executive's  annual  cash
incentive award.

An assessment of executive leadership, experience and expected future
contribution,  combined  with  market  data,  are  used  to  determine  the
amount of equity granted to each executive.

Stock  options  are  inherently  performance-based  in  that  the  value  is
dependent upon the increase in the Company's stock price.

RSUs  are  intended  to  facilitate  retention  and  to  align  executives  with
the creation of long-term shareholder value.

PRSUs are intended to align executives with long-term financial goals
and the creation of long-term shareholder value.

 
 
 
 
 
 
 
 
 
 
 
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Benchmarking Total Compensation

The Committee uses peer group data to assess the reasonableness and competitiveness of several elements of compensation, including base salaries,
annual cash incentives, and long-term equity awards of positions similar to those of our NEOs. The following 18 companies were included in the fiscal
2023 total compensation analysis conducted using publicly available data:

Albany International Corp.
Allegion plc
Apogee Enterprises, Inc.
Barnes Group Inc.
Chart Industries, Inc.
EnPro Industries, Inc.

ESCO Technologies Inc.
Federal Signal Corp.
Franklin Electric Co., Inc.
Graco Inc.
IDEX Corporation
Ingevity Corporation

MSA Safety Incorporated
Neenah, Inc.
Nordson Corporation
Schweitzer-Mauduit International, Inc.
TriMas Corporation
Watts Water Technologies, Inc.

Fiscal 2023 Named Executive Officer Compensation

Base Salaries

The table below reflects the base salary for each NEO in effect at the end of each fiscal year.

 (1)

Named Executive Officer
Russell R. Shaller
Ann E. Thornton
Olivier Bojarski
Bentley N. Curran
Andrew T. Gorman
Pascal Deman
Aaron J. Pearce

 (2)

 (3)

 (4)

July 31, 2023

July 31, 2022

Percentage Change

$

795,000  $
450,000 
440,000 
335,000 
325,500 
290,511 
500,000 

690,000 
254,400 
— 
326,500 
310,500 
307,015 
457,000 

15.2 %
76.9 %
— %
2.6 %
4.8 %
(5.4)%
9.4 %

(1) On October 3, 2022, Ms. Thornton received a base salary increase to $267,120 at the time annual raises were made to other NEOs. In connection

with her appointment to CFO, Ms. Thornton received a base salary increase to $450,000.

(2) Mr. Bojarski was appointed as President - Identification Solutions effective August 25, 2022, and subsequently appointed President - Americas &

Asia as part of the Company's reorganization.

(3) Mr.  Deman  resigned  as  Vice  President,  General  Manager  -  Workplace  Safety  of  the  Company,  effective  October  3,  2022.  Mr.  Deman's
compensation is denominated in Euros. The amounts shown in U.S. dollars in the table above were converted from Euros at the average exchange
rate for fiscal 2023: 1 EUR = 1.0544 USD and fiscal 2022: 1 EUR = 1.1143 USD. The entire decrease in Mr. Deman's base salary is a result of the
change in exchange rates used.

(4) Mr. Pearce resigned as Chief Financial Officer and Treasurer of the Company, effective April 14, 2023.

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Annual Cash Incentive Awards

All executives participate in an annual cash incentive plan. The Company is organized and managed on a global basis within two segments: Americas
&  Asia  and  Europe  &  Australia.  Annual  cash  inventive  award  payouts  to  NEOs  who  oversee  a  specific  division  are  based  on  the  performance  of  that
division. Payouts to the other NEOs are based on total company performance.

Management and the Committee annually evaluate the performance metrics of the cash incentive award program, and concluded that the elements of
the fiscal 2023 plan represent critical elements of the Company’s performance that when combined, are designed to result in sustainable long-term sales
and profit growth. Set forth below is a description of the fiscal 2023 financial performance metrics for the annual cash incentive plan:

Performance Metric

Total sales

Definition
Total  sales  is  measured  as  total  net  sales  calculated  in  accordance  with  U.S.
GAAP, excluding the impact of foreign currency translation and any current year
acquisitions or divestitures.

Weighting
35%

Total income before
income taxes

Division sales

Division operating
income

Total  income  before  income  taxes  is  defined  as  total  net  sales  minus  total
expenses  before  deducting  income  tax  expense  calculated  in  accordance  with
U.S. GAAP, excluding the impact of foreign currency translation and any current
year acquisitions or divestitures.

Division  sales  is  measured  as  division  net  sales  calculated  in  accordance  with
U.S. GAAP, excluding the impact of foreign currency translation and any current
year acquisitions or divestitures.

Division  operating  income  is  measured  as  division  net  sales  less  cost  of  goods
sold,  selling  expenses,  research  and  development  expenses,  and  administrative
expenses  calculated  in  accordance  with  U.S.  GAAP,  excluding  the  impact  of
foreign currency translation and any current year acquisitions or divestitures.

65%

35%

65%

NEO
Messrs. Shaller, Curran,
 and
Gorman, Pearce

 (1)
Ms. Thornton

Messrs. Shaller, Curran,
 and
Gorman, Pearce

 (1)
Ms. Thornton

Messrs. Bojarski and
Deman

 (2)

Messrs. Bojarski and
Deman

 (2)

(1) Mr. Pearce resigned as Chief Financial Officer and Treasurer of the Company, effective April 14, 2023. As provided in Mr. Pearce's resignation

agreement, he received an annual cash incentive award equivalent to his annual cash bonus at target for fiscal 2023.

(2) As provided in Mr. Deman's Settlement Agreement dated as of October 10, 2022, he was paid a bonus of € 51,231 which related to his fiscal 2022

bonus payout. He did not receive a payout of a fiscal 2023 bonus.

The funding level of the fiscal 2023 annual cash incentive plan was determined based on the level of achievement of the annual sales and profit metrics
described above compared to stated thresholds that were established at the beginning of the fiscal year and adjusted as part of the Company's reorganization
effective February 1, 2023. These thresholds are set forth in the tables below for each NEO. The annual cash incentive plan also includes a minimum profit
threshold  that  must  be  exceeded  in  order  for  any  cash  incentive  amount  to  be  funded,  regardless  of  the  achievement  of  revenue.  In  addition,  plan
participants must be employed on the payment date to receive the payout of their annual incentive award.

Individual contribution is determined by assessing the level of achievement of each NEO’s individual annual goals combined with his or her ability to
deliver  on  the  competencies  needed  to  achieve  those  goals.  The  competencies  include  items  such  as  optimizing  work  processes  through  continuous
improvement  initiatives,  building  strong  customer  relationships  and  providing  excellent  customer  service,  creating  innovative  new  product  solutions,
valuing different perspectives and developing our people. Individual annual goals and competencies are included in each NEO’s performance assessment to
ensure they are focused on initiatives within their area of responsibility that will increase both sales and profitability and drive long-term shareholder value.

While  our  objective  is  to  set  goals  that  are  quantitative  and  measurable,  certain  elements  of  the  performance  assessment  may  be  subjective.
Assessments and rating recommendations for all executive officers, except the CEO, are delivered to the Committee by the CEO in July. The CEO provides
the  Committee  with  a  self-assessment  of  his  own  performance  without  a  rating  recommendation  and  the  Committee  conducts  an  annual  review  and
evaluation process to determine the CEO's performance rating.

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The Company's rating system consists of five performance levels, each with a predetermined multiplier that is applied to the available annual cash
incentive that is earned and payable based upon the NEO's contribution to the fiscal year objectives and their individual annual goals: Unsatisfactory - 0%;
Needs  Improvement  -  50%;  Fully  Meets  Objectives  -  100%;  Exceeds  Objectives  -  125%;  and  Outstanding  -  150%.  The  annual  cash  incentive  target  is
calculated as a percentage of the NEO’s eligible compensation, which is defined as base salary paid during the fiscal year. The achievement of the financial
performance metrics defined in the table above is applied to this target for each NEO, and their individual performance rating is then applied, resulting in
the annual cash incentive award. The following sections detail this calculation for each NEO.

Messrs. Shaller, Curran and Gorman and Ms. Thornton

The  cash  incentive  payable  to  Messrs.  Shaller,  Curran,  and  Gorman  and  Ms.  Thornton  for  fiscal  2023  was  based  on  total  sales  and  income  before
income taxes. For fiscal 2023, an annual cash incentive was funded for the achievement of total sales and income before income taxes. The multiplier for
individual performance was applied to the two components to arrive at the final cash incentive award achieved.

The threshold, target, maximum and actual cash incentive award earned for Messrs. Shaller, Curran and Gorman and Ms. Thornton were as follows:

Performance Measure (weighting)
Sales (35%)(millions)
Income Before Income Taxes (65%)
(millions)
Individual Performance Multiplier

Threshold

$1,231.0

Target
$1,382.9

Maximum

$1,536.6 or more

$179.5
0 %

$204.2
100 %

$255.3 or more
150 %

Fiscal 2023 Annual Cash Incentive Award:

Threshold

Target

Maximum 
(% of Base Salary)

Actual Payout
(% of Target)

R.R. Shaller
A.E. Thornton
A.E. Thornton
B.N. Curran
A.T. Gorman

 (1)

 (2)

0 %
0 %
0 %
0 %
0 %

100 %
70 %
35 %
60 %
50 %

300 %
210 %
105 %
180 %
150 %

150 %
120 %
150 %
120 %
120 %

Fiscal 2023 Actual Results

Achievement ($)

$1,350.7

$225.7

Actual Payout
(% of Base Salary)
150 %
84 %
53 %
72 %
60 %

Achievement (%)
79 %

142 %
Varies

Actual Payout
($)

$1,162,212
$103,223
$100,658
$240,023
$193,569

(1) Ms.  Thornton  was  appointed  Chief  Financial  Officer  and  Treasurer  of  the  Company,  effective  April  14,  2023.  Before  April  14,  2023,  Ms.
Thornton served as Chief Accounting Officer and Corporate Controller. As a result, during the period from August 1, 2022 to April 14, 2023, Ms.
Thornton's annual incentive compensation was based upon her role as Chief Accounting Officer and Corporate Controller, and during the period
from April 14, 2023 to July 31, 2023, Ms. Thornton's incentive compensation was based upon her role as Chief Financial Officer and Treasurer.
This  calculation  is  based  upon  salary  paid  to  Ms.  Thornton  from  April  14,  2023  to  July  31,  2023  in  her  role  as  Chief  Financial  Officer  and
Treasurer.

(2) This calculation is based upon salary paid to Ms. Thornton from August 1, 2022 to April 14, 2023 in her role as Chief Accounting Officer and

Corporate Controller.

Mr.  Shaller's  individual  performance  multiplier  was  the  result  of  his  contribution  to  several  fiscal  year  objectives  and  individual  annual  goals  as

follows:

•

•

•

Strategy  -  Objective  focused  on  establishing  a  new  strategic  direction  for  the  total  company  in  order  to  drive  long-term  sales  growth.  The
Company modified its organizational structure to regional operating segments in fiscal 2023, which will all the Company to take advantage of
synergies between the prior divisions, utilize its best go-to-market strategies, and accelerate new product development with increased geographic
scale.
Total organic sales growth - Objective focused on delivering organic sales growth. The Company’s organic sales growth rate was 5.5% in fiscal
2023.
Total income before income taxes - Objective focused on improving income before income taxes while making the investments for sustainable
long-term organic sales growth. Income before income taxes improved from $192.0 million in fiscal 2022 to $225.7 million in fiscal 2023, while
investments in R&D increased from $58.5 million in fiscal 2022 to $61.4 million in fiscal 2023.

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After  a  review  of  Mr.  Shaller's  performance,  the  Committee  determined  that  Mr.  Shaller's  resulting  performance  level  was  125%  for  his  individual

performance multiplier.

Ms. Thornton's individual performance multiplier for her role as CFO was the result of her contribution to several fiscal year objectives and individual

annual goals as follows:

•

•

Selling,  general  and  administrative  expenses  -  Objective  focused  on  reducing  selling,  general  and  administrative  expenses  throughout  the
Company,  with  a  specific  focus  on  reducing  general  and  administrative  expenses  in  a  sustainable  manner  while  continuing  to  invest  in  sales-
generating resources. As a percentage of net sales, SG&A expenses declined from 29.2% in fiscal 2022 to 27.8% in fiscal 2023.
Income before income taxes - Objective focused on improving income before income taxes while making the investments for sustainable long-
term  organic  sales  growth.  Income  before  income  taxes  improved  from  $192.0  million  in  fiscal  2022  to  $225.7  million  in  fiscal  2023,  while
investments in R&D increased from $58.5 million in fiscal 2022 to $61.4 million in fiscal 2023.

After a review of Ms. Thornton's performance, the Committee determined that Ms. Thornton's resulting performance level was 100% for her individual

performance multiplier as Chief Financial Officer and Treasurer.

Ms.  Thornton's  individual  performance  multiplier  for  her  roles  as  Chief  Accounting  Officer  and  Corporate  Controller  were  the  result  of  her

contribution to several fiscal year objectives and individual annual goals as follows:

•

•

Cash  flow  -  Objective  focused  on  delivering  strong  cash  flow  in  relation  to  net  income.  The  company's  cash  flow  from  operating  activities
increased from $118.4 million is fiscal 2022 to $209.1 million in fiscal 2023. The Company's cash flow from operating activities as a percentage
of net income was 79.0% in fiscal 2022 compared to 119.6% in fiscal 2023.
Segment Reorganization - Objective focused on providing the Company's segment leaders with recast financial information as part of the segment
reorganization. The Company's segments were reorganized as of February 1, 2023.

After a review of Ms. Thornton's performance, the Committee determined that Ms. Thornton's resulting performance level was 125% for her individual

performance multiplier as Chief Accounting Officer and Corporate Controller.

Mr.  Curran's  individual  performance  multiplier  was  the  result  of  his  contribution  to  several  fiscal  year  objectives  and  individual  annual  goals  as

follows:

•

•

Business  intelligence  -  Objective  focused  on  continuing  to  improve  Brady's  business  intelligence  capabilities  to  enable  enhanced  data-driven
decision making across the Company.
Cybersecurity - Objective focused on continued advancement of the Company's cybersecurity defense capabilities to reduce risk and protect the
Company's critical assets.

• Digital enhancement - Objective focused on improving the Company's digital presence and the use of data-driven marketing automation tools to

expand and enhance our sales capabilities across both our Americas & Asia and Europe & Australia segments.

After  a  review  of  Mr.  Curran's  performance,  the  Committee  determined  that  Mr.  Curran's  resulting  performance  level  was  100%  for  his  individual

performance multiplier.

Mr.  Gorman's  individual  performance  multiplier  was  the  result  of  his  contribution  to  several  fiscal  year  objectives  and  individual  annual  goals  as

follows:

•

•
•

Compliance - Objective focused on ensuring continued compliance with domestic and international laws and regulations, as well as maintaining
internal compliance programs.
Legal structure simplification - Objective focused on simplifying the Company's legal entity structure.
Sale of subsidiary - Objective focused on the successful completion of the sale of the Company's PremiSys business, which was completed in the
third quarter of fiscal 2023.

After a review of Mr. Gorman's performance, the Committee determined that Mr. Gorman's resulting performance level was 100% for his individual

performance multiplier.

Mr. Bojarski

The cash incentive payable to Mr. Bojarski for fiscal 2023 was based on achievement of Americas & Asia segment organic sales and operating income.
For  fiscal  2023,  a  cash  incentive  was  funded  for  the  achievement  of  the  Americas  &  Asia  segment  organic  sales  and  operating  income  based  upon  the
achievement of the financial targets established at the time of the Company's

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change in reportable segments. The multiplier for individual performance was applied to the achievement of the two components to arrive at the final cash
incentive award achieved.

The threshold, target, maximum and actual payout amounts for Mr. Bojarski were as follows:

Threshold

Target

Maximum

Achievement ($)

Achievement (%)

Fiscal 2023 Actual Results

Performance Measure (weighting)
Americas & Asia Division Sales (35%)
(millions)
Americas & Asia Division Operating
Income (65%)(millions)
Individual Performance Multiplier

$825.3

$937.1

$1,046.1 or more

$163.8
0 %

$203.2
100 %

$241.2 or more
150 %

Fiscal 2023 Annual Cash Incentive Award:

Threshold

Target

Maximum 
(% of Base Salary)

Actual Payout
(% of Target)

O. Bojarski

0 %

75 %

225 %

129 %

$899.0

$211.7

66 %

122 %
125 %

Actual Payout
(% of Base Salary)
97 %

Actual Payout
($)
$387,290

Mr. Bojarski's individual performance multiplier was the result of his contribution to several fiscal year objectives and individual annual goals in his

role as President - Americas & Asia as follows:

• Americas  &  Asia  operating  income  -  Objective  focused  on  improving  operating  income  in  the  Americas  &  Asia  segment  while  making  the
investments for sustainable long-term organic sales growth. Operating income within the Americas & Asia segment improved from $157.3 million
in fiscal 2022 to $180.5 million in fiscal 2023.

• Americas & Asia organic sales growth - Objective focused on delivering organic sales growth in the Americas & Asia segment. Organic sales

•

within the Americas & Asia segment increased by 4.4% in fiscal 2023.
Innovation development process - Objective focused on implementing sustainable processes to grow the Company’s pipeline of new products and
to deliver the new products to market in a timely and cost-effective manner. Numerous new products were launched during fiscal 2023, including
several  printers  introducing  expanded  software  and  mobile  capabilities.  The  new  product  pipeline  was  streamlined  and  improved  which  has
reduced the time frame and cost to move from new product idea to product launch.

After a review of Mr. Bojarski's performance, the Committee determined that Mr. Bojarski's resulting performance level was 125% for his individual

performance multiplier as President - Americas & Asia.

Long-Term Equity Incentive Awards

For fiscal 2023, the Committee reviewed historical award sizes and median levels of equity awarded to similar positions at our peer companies and
other  relevant  market  data.  The  Committee  then  approved  the  fiscal  2023  awards  consisting  of  a  combination  of  stock  options,  RSUs  and  PRSUs.  The
Committee uses its discretion in combination with peer group data, analysis of actual pay and performance, and advice from its independent compensation
consultant to determine the size and type of equity awards granted to the CEO. For all other executives, the Committee also considers the input from the
CEO when determining the size and type of annual equity awards.

Options: Stock options generally vest one-third annually for three years and have a ten-year term. The Committee has the ability to vary both the term and
vesting schedule for new stock option grants in accordance with the terms of the plan. All stock options are granted to the NEOs during the first quarter of
each  fiscal  year  following  the  Committee's  approval,  with  an  exercise  price  equal  to  the  average  of  the  high  and  low  stock  price  on  the  grant  date.  No
dividends are paid or accrued prior to the exercise of options.

RSUs:  RSUs  generally  vest  one-third  annually  for  three  years.  The  Committee  has  the  ability  to  vary  the  vesting  schedule  for  new  RSU  grants  in
accordance with the terms of the plan. All RSUs are granted following the Committee's approval, with a fair value equal to the average of the high and low
stock price on the grant date.

PRSUs: PRSUs  granted  in  fiscal  2023  include  two  vesting  criteria:  50%  of  the  shares  vest  determined  by  the  Company's  TSR  relative  to  the  S&P  600
SmallCap  Industrials  Index  over  a  three-year  performance  period,  and  50%  of  the  shares  vest  determined  by  revenue  performance  over  four  separate
performance periods as discussed in the Executive Summary. For the TSR metric, if relative TSR is at or below the 25th percentile of the peer group for the
performance period then no payout will be earned. Additionally, if absolute TSR is negative for the performance period, the payout will be capped at 100%.
For  the  revenue  performance  measure,  there  are  four  separate  equally-weighted  performance  periods.  If  threshold  performance  is  not  achieved  for  a
particular performance period, then no award will vest relative to that performance period. PRSUs have a fair

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value determined by a third-party valuation involving a Monte Carlo simulation. PRSUs will vest between 0% and 200% of target depending on the relative
three-year TSR performance and the achievement of the revenue growth goals over the respective performance periods.

No dividends are paid or accrued on the RSUs or PRSUs prior to the issuance of shares.

The following is a summary of long-term equity incentive awards granted to the Company's NEOs during fiscal 2023:

(2)

 (1)

 (3)

Named Officers
R.R. Shaller
A.E. Thornton 
O. Bojarski
B.N. Curran
A.T. Gorman
P. Deman
A.J. Pearce 

(4)

Total Grant Date
Fair Value

Stock Options Grant Date
Fair Value

PRSUs (at target)
Grant Date Fair Value

RSUs
Grant Date Fair Value

$

1,164,390  $
100,085 
600,029 
211,986 
267,620 
135,991 
2,649,419 

—  $

1,164,390  $

50,060 
— 
60,060 
75,828 
37,545 
1,548,473 

— 
— 
91,896 
116,015 
60,906 
459,369 

— 
50,025 
600,029 
60,030 
75,777 
37,540 
641,577 

(1) As  part  of  Mr.  Shaller's  appointment  as  CEO  on  April  1,  2022,  the  Company  granted  stock  options  and  RSUs  intended  to  approximate  his

expected annual award for fiscal 2023. As such, he did not receive a stock option or RSU grant in fiscal 2023.

(2) Ms. Thornton did not receive PRSUs as part of the annual grant process while she was in the role of Corporate Controller and Chief Accounting
Officer. Beginning in fiscal 2024, it is expected that Ms. Thornton will be awarded a similar ratio of equity awards as other executive officers.
(3) Mr. Bojarski was appointed as President - Identification Solutions effective August 25, 2022, and subsequently President - Americas & Asia. As
part  of  his  appointment,  Mr.  Bojarski  received  a  sign-on  RSU  of  $600,000.  Beginning  in  fiscal  2024,  it  is  expected  that  Mr.  Bojarski  will  be
awarded a similar ratio of equity awards as other executive officers.

(4) Effective  April  14,  2023,  Mr.  Pearce  resigned  from  his  position  as  Chief  Financial  Officer  and  Treasurer  of  the  Company.  As  part  of  the
resignation agreement, Mr. Pearce received full vesting of his outstanding stock options and RSUs that were granted on September 30, 2020 and
September 16, 2021. In addition, all vested outstanding stock options as of April 28, 2023 for Mr. Pearce retained their original expiration date as
stated in their respective award agreements. The incremental fair value of $1,248,175 and $341,557 associated with the modification of vesting
conditions for certain outstanding equity awards have been included in this table under the columns "Stock Options Grant Date Fair Value" and
"RSUs Grant Date Fair Value," respectively.

PRSUs Earned for the Fiscal 2021 - 2023 Performance Period

The table below outlines the performance metrics, performance levels and actual performance achievement for the fiscal 2021 - 2023 PRSU cycle:

Performance Metric
Relative TSR Percentile

Threshold (25%)
25th

Target (100%)

Maximum
(200%)

50th

75th

Actual
Performance
28th

(1)

% Payout
Achieved

35.2 %

(1) As a result of Brady's removal from the Russell 2000 Index in the fourth quarter of fiscal 2023 for not meeting the minimum voting rights hurdle,
the  Management  Development  and  Compensation  Committee  approved  a  modification  to  the  PRSU  awards  for  active  employees  to  end  the
performance period as of April 30, 2023. There was no incremental fair value associated with this modification.

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Other Elements of Compensation

Health and Welfare Benefits: We provide subsidized health and welfare benefits which include medical, dental, life and disability insurance and paid time
off. Executive officers are entitled to participate in our health and welfare plans on generally the same terms and conditions as other employees, subject to
limitations under applicable law. In addition, the Company maintains a supplemental long-term disability policy for its U.S. executives. The supplemental
long-term  disability  policy  provides  for  an  additional  15%  of  compensation,  up  to  a  maximum  additional  benefit  of  $5,000  per  month.  Brady  pays  the
premiums for these benefits; therefore, these benefits represent taxable benefits to the executive.

Retirement Benefits: Brady employees (including NEOs) in the United States and certain expatriate employees working for its international subsidiaries
are eligible to participate in the Brady Corporation Matched 401(k) Plan (the “Matched 401(k) Plan”). NEOs in the United States and employees at certain
United States locations are also eligible to participate in the Brady Corporation Funded Retirement Plan (“Funded Retirement Plan”). In addition, certain
Brady  international  employees  are  eligible  to  participate  in  Company  sponsored  statutory  and  supplementary  defined  benefit  pension  plans  that  are
primarily  unfunded  and  provide  an  income  benefit  upon  termination  or  retirement.  Mr.  Deman  is  the  only  NEO  who  participated  in  a  defined  benefit
pension plan.

The  Funded  Retirement  Plan  is  a  defined  contribution  plan  through  which  the  Company  contributes  4%  of  the  annual  wages  of  each  eligible
participant. In addition, participants may elect to defer up to 5% of their annual wages into the Matched 401(k) Plan, which is matched up to an additional
4% contribution from the Company. Participants may elect to contribute an additional 45% of their eligible earnings to their Matched 401(k) Plan account
without an additional matching contribution from the Company, which is subject to specified maximum limits allowed by the Internal Revenue Service
("IRS"). The assets of the Matched 401(k) Plan and Funded Retirement Plan credited to each participant are invested by the trustee of the Plans as directed
by  each  plan  participant  in  a  variety  of  investment  funds  as  permitted  by  the  Plans.  Participants  in  the  Matched  401(k)  Plan  become  fully  vested  in
employer contributions over a two-year period of continuous service. Employer contributions to the Funded Retirement Plan become fully vested over a
six-year period of continuous service.

Benefits  are  generally  payable  upon  the  death,  disability,  or  retirement  of  the  participant,  or  upon  termination  of  employment  before  retirement,
although  benefits  may  be  withdrawn  from  the  Matched  401(k)  Plan  and  paid  to  the  participant  in  certain  circumstances.  Under  certain  specified
circumstances, the Matched 401(k) Plan allows a participant to withdraw loans on their account.

Deferred Compensation Arrangements: The Company has two deferred compensation plans, the Executive Deferred Compensation Plan and the Director
Deferred Compensation Plan, that allow for compensation to be deferred into either the Company’s Class A Nonvoting Common Stock or other investment
funds. Both the Director Deferred Compensation and the Executive Deferred Compensation Plans disallow transfers from other investment funds into the
Company’s Class A Nonvoting Stock, and both disallow transfers from the Company’s Class A Nonvoting Stock into other investment funds. The assets in
both deferred compensation plans are held in a Rabbi Trust and are invested by the trustee as directed by the participant. Executives and directors may elect
whether to receive their account balance following termination of employment in a single lump sum payment or by means of distribution under an annual
installment method. Distributions of the Company’s Class A Nonvoting Common Stock are made in-kind; distributions of mutual funds are made in cash.

Executives  are  eligible  to  participate  in  the  Brady  Restoration  Plan,  which  is  a  non-qualified  deferred  compensation  plan  that  allows  an  equivalent
benefit to the Matched 401(k) Plan and the Funded Retirement Plan for executives' income exceeding the IRS limits of participation in a qualified 401(k)
plan.

Perquisites: Brady generally provides executives with the following perquisites:

•
•
•
•
•

Financial planning and tax preparation;
Company car or car allowance;
Physical examination;
Long-term care insurance; and
Personal liability insurance.

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Stock Ownership Requirements

In order to encourage our executive officers and directors to acquire and retain ownership of a significant number of shares of the Company's stock,

stock ownership requirements have been established.

The Board of Directors has established the following stock ownership requirements for our NEOs:

R.R. Shaller
A.E. Thornton
O. Bojarski
B.N. Curran
A.T. Gorman
P. Deman
A.J. Pearce

5 times base salary
3 times base salary
3 times base salary
2 times base salary
2 times base salary
2 times base salary
3 times base salary

Our NEOs are expected to meet their ownership requirement within five years of becoming an executive officer and may not sell shares, other than to
cover tax withholding requirements associated with the vesting or exercise of an equity award, until such time as they meet the requirements. All NEOs
were  in  compliance  with  their  respective  ownership  requirements  as  of  July  31,  2023.  If  an  executive  does  not  meet  his  or  her  ownership  requirement
within five years, the Committee may direct that the executive's after-tax payout on any incentive plans will be in Class A Nonvoting Common Stock in
order to satisfy the executive’s ownership requirement.

Actual stock ownership of each NEO is reviewed on an annual basis to ensure the guidelines are met. The following equity balances are included for
purposes of determining whether an executive meets his or her ownership requirements: the fair market values of Company stock owned, Company stock
held in the Executive Deferred Compensation Plan, RSUs, and the value of vested and “in the money” stock options. The fair market value of PRSUs are
excluded from the determination of executive ownership levels.

Insider Trading and Anti-Hedging Policy

The  Company's  Insider  Trading  Policy  prohibits  hedging  and  other  monetization  transactions  in  Company  securities  by  officers,  directors  and
employees. The prohibition of hedging transactions includes financial instruments such as prepaid variable forwards, equity swaps, collars and exchange
funds. The Insider Trading Policy also prohibits the pledging of Company stock as collateral for loans or holding Company securities in a margin account
by officers, directors or employees.

Employment and Change of Control Agreements

Employment Agreements and Offer Letters

The Company entered into an employment offer letter dated August 3, 2022 with Mr. Bojarski. The offer letter provided that Mr. Bojarski receive an
annual base salary of $440,000, with eligibility for a target annual bonus at 75% of base salary, a recommendation for a fiscal 2024 annual equity award
with a grant date value of $682,000, a cash sign-on bonus of $200,000, and ability to participate in the Company’s equity incentive and other benefit plans
on a basis similar to other executive officers, including a car allowance. The offer letter further provided that Mr. Bojarski receive a sign-on award of time-
based RSUs with a grant date value of $600,000 granted on the hire date. The RSU award will vest in equal increments upon the first, second and third
anniversaries  of  the  grant  date.  Pursuant  to  the  terms  of  the  offer  letter,  Mr.  Bojarski  received  a  reimbursement,  not  to  exceed  $200,000,  for  relocation
expenses.

In connection with her appointment as Chief Financial Officer, the Company entered into an employment offer letter dated April 14, 2023 with Ms.
Thornton. The offer letter provided that Ms. Thornton would receive an annual base salary of $450,000, with eligibility for a target annual bonus at 70% of
base  salary,  a  fiscal  2024  annual  equity  award  with  a  grant  date  value  of  $675,000,  and  ability  participate  in  the  Company’s  equity  incentive  and  other
benefit plans on a basis similar to other executive officers.

Change of Control Agreements

Effective August 25, 2022, the Company entered into a Change of Control Agreement with Mr. Bojarski. Under the terms of the Change of Control
Agreement, in the event of a qualifying termination within 24 months following a change of control (as such events are defined in the Change of Control
Agreement), Mr. Bojarski will receive two times his annual base salary and two times his target bonus amount in effect immediately prior to the date the
change of control occurs.

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Effective April 14, 2023, the Company also entered into a Change of Control Agreement with Ms. Thornton. Under the terms of the Change of Control
Agreement, in the event of a qualifying termination within 24 months following a change of control (as such events are defined in the Change of Control
Agreement), Ms. Thornton will receive two times her annual base salary and two times her target bonus amount in effect immediately prior to the date the
change of control occurs.

The Board of Directors previously approved change of control agreements for all of the other NEOs of the Company. The agreements applicable to the
NEOs  provide  a  payment  of  an  amount  commensurate  to  a  multiple  of  their  salary  and  annual  cash  incentive  payment,  as  specified  in  their  respective
agreement, prior to the date the change of control occurs in the event of termination or resignation for good cause upon a change of control. All of the
NEO's agreements provide for up to $25,000 of attorney fees to enforce the executive's rights under the agreement. Payments under the agreement will be
made over two years.

Under the terms of the 2012 and 2017 Omnibus Incentive Stock Plans, in the event of (a) the merger or consolidation of the Company with or into
another corporation or corporations in which the Company is not the surviving corporation, (b) the adoption of any plan for the dissolution of the Company,
or (c) the sale or exchange of all or substantially all the assets of the Company for cash or for shares of stock or other securities of another corporation, all
then-unexercised stock options become fully exercisable and all restrictions placed on restricted stock, and performance-based and time-based restricted
stock units will lapse. If any stock option is canceled subsequent to the events described above, the Company or the corporation assuming the obligations of
the  Company,  shall  pay  an  amount  of  cash  or  stock  equal  to  the  in-the-money  value  of  the  canceled  stock  options.  The  awards  granted  under  the  2017
Omnibus Incentive Plan provide for either accelerated or continuation of vesting of stock options and RSUs upon termination due to retirement, for which
the eligibility criteria is 60 years of age and 5 years of service.

Non-Compete/Non-Solicitation/Confidentiality

Equity awards under the Company's 2012 Omnibus Incentive Stock and 2017 Omnibus Incentive Plans contain non-competition, non-solicitation and
confidential  information  covenants  applicable  to  the  award  recipients.  The  confidential  information  covenant  prohibits  the  use,  disclosure,  copying  or
duplication  of  the  Company's  confidential  information  other  than  in  the  course  of  authorized  activities  conducted  in  the  course  of  the  recipient's
employment  with  the  Company.  The  other  covenants  prohibit  the  NEOs  for  12  months  after  termination  of  employment  with  the  Company,  from  (i)
performing  duties  for  or  as  a  competitor  of  the  Company  which  are  the  same  or  similar  to  those  performed  by  the  recipient  in  the  24  months  prior  to
termination of employment with the Company, (ii) soliciting customers for the sale of competitive products, (iii) soliciting employees to join a competitor
or otherwise terminate their relationship with the Company, or (iv) interfering in the Company's relationships with its vendors and suppliers.

The Company also entered into a Non-Compete and Non-Disclosure Agreement with Mr. Bojarski as part of his appointment on August 3, 2022.

Tax Considerations

Section 162(m) of the Internal Revenue Code generally disallows a federal income tax deduction to publicly traded companies for compensation in
excess of $1 million per year paid to certain current and former executive officers. Historically, the $1 million deduction limit generally has not applied to
compensation  that  satisfies  IRS  requirements  for  qualified  performance-based  compensation.  Effective  for  tax  years  beginning  after  July  31,  2018,  the
exemption for qualified performance-based compensation from the deduction limitation of Code Section 162(m) has been repealed, unless transition relief
for certain compensation arrangements in place as of November 2, 2017 is available.

The Committee's intent is to preserve the deductibility of executive compensation to the extent reasonably practicable and to the extent consistent with
its other compensation objectives. However, the Committee believes Section 162(m) is only one of several relevant considerations in establishing executive
compensation and believes Section 162(m) implications should not compromise its ability to design and maintain executive compensation arrangements
intended to, among other things, attract, motivate and help retain a highly qualified and successful management team to lead the Company. As a result, the
Committee  retains  the  flexibility  to  provide  compensation  it  determines  to  be  in  the  best  interests  of  the  Company  and  its  shareholders  even  if  that
compensation  ultimately  is  not  tax  deductible.  Moreover,  even  if  we  have  in  the  past  intended  to  grant  qualifying  performance-based  compensation  for
purposes of Section 162(m), we cannot guarantee that such compensation will so qualify or ultimately will be deductible by us.

Accounting Considerations

When reviewing preliminary recommendations and in connection with approving the terms of a given incentive plan, management and the Committee
review  and  consider  the  accounting  implications  of  a  compensation  arrangement,  including  the  estimated  expense  and  other  accounting  and  disclosure
requirements.  With  consideration  of  the  accounting  treatment  associated  with  an  incentive  plan  design,  management  and  the  Committee  may  alter  or
modify the incentive award if the award and the

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related accounting consequences were to adversely affect our financial performance.

Management Development and Compensation Committee Interlocks and Insider Participation

During  fiscal  2023,  the  Committee  was  composed  of  Mses.  Collins  Smee,  Gioia,  Williams  and  Messrs.  Bem  and  Richardson.  There  are  no
relationships among the Company's executive officers, members of the Committee or entities whose executives serve on the Board that require disclosure
under applicable SEC regulations.

Management Development and Compensation Committee Report

The Committee has reviewed and discussed the Compensation Discussion and Analysis with management; based on the review and discussions, the
Committee recommended to the Board of Directors that the Compensation Discussion and Analysis be included in the Company's Annual Report on Form
10-K.

Nancy Gioia, Chair

David Bem
Joanne Collins Smee
Bradley Richardson
Michelle Williams

Compensation Policies and Practices

The Company believes that its compensation policies, practices, and procedures for executive officers and all other employees are designed to avoid
incentives  that  create  unnecessary  or  excessive  risks  that  are  reasonably  likely  to  have  a  material  adverse  effect  on  the  Company.  The  Company's
compensation  programs  are  weighted  towards  offering  long-term  incentives  that  reward  sustainable  performance;  do  not  offer  significant  short-term
incentives  that  might  drive  high-risk  investments  at  the  expense  of  long-term  Company  value;  and  are  set  at  reasonable  and  sustainable  levels,  as
determined by a review of the Company's economic position, as well as the compensation offered by comparable companies. Under the oversight of its
Audit and Management Development and Compensation Committees, the Company reviewed its compensation policies, practices and procedures for all
employees, including executive officers, to evaluate and ensure that they did not foster risk-taking beyond that deemed acceptable within the Company's
business model.

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Summary Compensation Table

The  following  table  sets  forth  compensation  awarded  to,  earned  by,  or  paid  to  the  NEOs,  who  served  as  executive  officers  during  the  year  ended
July 31, 2023, for services rendered as an executive officer to the Company and its subsidiaries during the years ended July 31, 2023, July 31, 2022 and
July 31, 2021.

Name and Principal Position

Fiscal
Year

Salary
($)

Bonus ($)

Stock Awards
($)(1)

Option
Awards
($)(2)

Non-Equity
Incentive Plan
Compensation
($)(3)

All Other
Compensation
($)(4)

Total
($)

R.R. Shaller, President, CEO &
Director

 (5)

A.E. Thornton, CFO, CAO &
Treasurer

 (6)

O. Bojarski, President -
Americas & Asia 

(7)

B.N. Curran, VP, Digital
Business and Chief Information
Officer

A.T. Gorman, General Counsel
and Secretary

P. Deman, Former Vice
President and General Manager,
Workplace Safety

 (8)

A.J. Pearce, Former CFO &
Treasurer

 (9)

2023

2022

2021

2023

2022

2021

2023

2023

2022

2021

2023

2022

2021

2023

2022

2021

2023

2022

2021

$

$

$

774,808  $

—  $

1,164,390  $

—  $

1,162,212  $

141,087  $

3,242,497 

502,779 

400,151 

— 

— 

1,608,387 

1,000,505 

518,416 

225,005 

737,828 

658,356 

119,055 

63,909 

$

314,614  $

—  $

50,025  $

50,060  $

203,881  $

44,423  $

251,631 

225,800 

— 

— 

40,031 

37,525 

40,001 

37,504 

188,912 

200,498 

35,516 

18,148 

3,968,554 

1,865,837 

663,003 

556,091 

519,475 

401,077  $

200,000  $

600,029  $

—  $

387,290  $

78,133  $

1,666,529 

333,366  $

—  $

151,926  $

60,060  $

240,023  $

81,120  $

324,664 

316,952 

— 

— 

149,592 

153,632 

60,002 

66,669 

278,562 

322,194 

93,838 

69,294 

$

322,616  $

—  $

191,792  $

75,828  $

193,569  $

72,292  $

308,481 

300,000 

— 

— 

188,792 

176,648 

75,752 

76,675 

220,564 

254,135 

72,478 

46,289 

866,495 

906,658 

928,741 

856,097 

866,067 

853,747 

$

180,114  $

—  $

98,446  $

37,545  $

—  $

742,921  $

1,059,026 

300,456 

314,461 

— 

— 

93,492 

96,030 

37,507 

41,673 

57,087 

99,927 

73,161 

75,595 

561,703 

627,686 

$

376,346  $

—  $

1,100,946  $

1,548,473  $

350,000  $

221,212  $

3,596,977 

448,937 

415,073 

— 

— 

747,388 

691,201 

300,010 

300,003 

561,733 

571,374 

106,724 

59,277 

2,164,792 

2,036,928 

(1) Represents the grant date fair value of RSUs and PRSUs computed in accordance with accounting guidance for equity grants made or modified in
the applicable year. The grant date fair value of RSUs is calculated based on the number of shares of Class A Common Stock underlying the RSUs
times the average of the high and low stock price of Class A Common Stock on the date of grant. The grant date fair value of PRSUs with a TSR
metric was calculated based on the number of shares of Class A Common Stock underlying the PRSUs (at target), times the fair value per unit
derived from a third-party valuation using a Monte Carlo simulation due to the presence of a market condition in the award. The grant date fair
value of PRSUs with revenue performance conditions was calculated based on the number of shares of Class A Common Stock underlying the
award times the average of the high and low stock price of Class A Common Stock on the date of grant. The actual value of a RSU will depend on
the  market  value  of  the  Class  A  Common  Stock  on  the  date  the  stock  is  sold.  The  table  reflects  the  grant  date  fair  value  at  target  for  PRSUs
(100%). The values of the PRSUs at the grant date if the highest level of performance conditions were to be achieved would be as follows: Mr.
Shaller, $2,328,780; Ms. Thornton, $0; Mr. Bojarski, $0; Mr. Curran, $183,792; Mr. Gorman, $232,030; Mr. Deman, $121,812; and Mr. Pearce,
$918,738.

(2) Represents the grant date fair value of stock options computed in accordance with accounting guidance for equity grants made or modified in the
applicable year. The assumptions used to determine the value of the awards, including the use of the Black-Scholes method of valuation by the
Company, are discussed in Note 1 of the Notes to Consolidated Financial Statements contained in Item 8 of this Annual Report on Form 10-K, for
the year ended July 31, 2023. The actual value, if any, which an option holder will realize upon the exercise of an option will depend on the excess
of the market value of the Class A Common Stock over the exercise price on the date the option is exercised.
(3) Represents annual cash incentives earned during the listed fiscal years, which was paid during the next fiscal year.
(4) The amounts in the 'All Other Compensation' column include: matching contributions to the Company’s Matched 401(k) Plan, Funded Retirement
Plan and Restoration Plan, company car or car allowance, the cost of group term life insurance, the cost of long-term care insurance, the cost of
disability  insurance  and  other  compensation  or  perquisites.  The  other  compensation  includes  pay  related  to  severance  agreements,  settlement
agreements and other perquisites

78

Table of Contents

including annual allowances for financial and tax planning and the cost of personal liability insurance. Refer to the table following these footnotes.
(5) Upon his appointment to President, Chief Executive Officer and Director on April 1, 2022, Mr. Shaller was awarded $760,500 of stock options
and  $760,500  of  RSUs.  In  addition,  Mr.  Shaller  was  granted  an  additional  $250,000  RSU  award  at  this  time.  The  $760,500  stock  option  and
$760,500 RSU grants related to an early grant of Mr. Shaller's fiscal 2023 equity awards, so he did not receive any stock options or RSUs during
fiscal 2023. As such, Mr. Shaller's stock awards column reflects only PRSUs granted during fiscal 2023.

(6) Ms.  Thornton  was  appointed  as  Chief  Financial  Officer,  Chief  Accounting  Officer  and  Treasurer  effective  April  14,  2023.  As  part  of  her

appointment, Ms. Thornton received a base salary of $450,000.

(7) Mr.  Bojarski  was  appointed  as  President  -  Identification  Solutions  effective  August  25,  2022,  and  subsequently  transitioned  to  President  -

Americas & Asia. As part of his appointment, Mr. Bojarski received a cash sign-on bonus of $200,000 and a sign-on RSU of $600,000.

(8) Effective  October  3,  2022,  Mr.  Deman  resigned  from  his  position  as  Vice  President  and  General  Manager  -  Workplace  Safety.  As  part  of  his
settlement agreement, Mr. Deman received his fiscal 2022 bonus of € 51,231 and a settlement of € 667,933, in exchange for a general release of
claims against the Company and non-disparagement and confidentiality covenants. Mr. Deman's bonus paid as part of his settlement agreement
has been included in the amounts shown in the column "Non-Equity Incentive Plan Compensation" for fiscal 2022 and his settlement has been
included in the amounts shown in the column "All Other Compensation" in this table in fiscal 2023. Mr. Deman's compensation is denominated in
Euros. The amounts shown in U.S. dollars in the table above were converted from Euro at the average exchange rate for fiscal 2023: 1 EUR =
1.0544 USD, fiscal 2022: 1 EUR = 1.1143 USD and fiscal 2021: 1 EUR = 1.1960 USD.

(9) Effective April 14, 2023, Mr. Pearce resigned from his position as Chief Financial Officer and Treasurer of the Company. The Company entered
into  a  written  agreement  with  Mr.  Pearce  in  connection  with  his  resignation  that  provided  for  payment  of  his  base  salary  for  twelve  months
following the Separation Date (April 28, 2023), payment of 100% of his fiscal 2023 annual target cash bonus, full vesting of his outstanding stock
options and restricted stock units that were granted in fiscal 2021 and 2022, and all vested outstanding stock options as of April 28, 2023 that were
granted  prior  to  September  17,  2021  retained  their  original  expiration  date  as  stated  in  their  respective  award  agreements.  The  payment  of  the
bonus of $350,000 is included in the "Non-Equity Incentive Plan Compensation" column and the severance payments of $115,381 is included in
the  "All  Other  Compensation"  column  in  this  table  in  fiscal  2023.  The  incremental  fair  value  of  $341,557  and  $1,248,175  associated  with  the
modification of vesting conditions for certain outstanding equity awards have been included in this table under the columns "Stock Awards" and
"Option Awards," respectively.

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Table of Contents

Name

R.R. Shaller

A.E. Thornton

O. Bojarski

B.N. Curran

A.T. Gorman

P. Deman

 (1)

A.J. Pearce

 (2)

Fiscal
Year

Retirement Plan
Contributions
($)

Company Car
($)

Group Term
Life Insurance
($)

Long-term
Care Insurance
($)

Long-term
Disability
Insurance
($)

Other
($)

Total All Other
Compensation 
($)

$

$

$

$

$

$

$

2023

2022

2021

2023

2022

2021
2023

2023

2022

2021

2023

2022

2021

2023

2022

2021

2023

2022

2021

108,563  $

18,000  $

1,131  $

6,475  $

5,239  $

1,679  $

87,677 

32,628 

18,000 

18,000 

37,781  $

4,915  $

35,516 

18,149 
31,880  $

49,234  $

51,484 

25,844 

— 

— 
16,408  $

18,000  $

18,000 

18,000 

711 

1,057 

149  $

— 

— 
527  $

667  $

576 

1,038 

6,475 

5,205 

756  $

— 

— 
3,312  $

7,063  $

7,063 

5,677 

5,209 

5,293 

822  $

— 

— 
2,138  $

3,657  $

3,290 

3,462 

983 

1,726 

—  $

— 

— 
23,868  $

2,499  $

13,425 

15,273 

43,540  $

18,000  $

593  $

3,782  $

2,726  $

3,651  $

44,718 

21,269 

18,000 

18,000 

393 

502 

3,486 

2,744 

2,024 

2,024 

3,857 

1,750 

17,639  $

4,450  $

13,363  $

200  $

—  $

707,269  $

36,529 

38,271 

9,417 

10,119 

26,827 

26,794 

388 

411 

— 

— 

— 

— 

83,851  $

13,846  $

673  $

2,170  $

3,523  $

117,149  $

80,309 

33,557 

18,000 

18,000 

720 

1,055 

2,893 

2,893 

3,703 

3,772 

1,099 

— 

141,087 

119,055 

63,909 

44,423 

35,516 

18,149 
78,133 

81,120 

93,838 

69,294 

72,292 

72,478 

46,289 

742,921 

73,161 

75,595 

221,212 

106,724 

59,277 

(1) As discussed above, included in Mr. Deman's "Other" compensation column is a settlement of € 667,933 as part of his settlement agreement.
(2) As discussed above, included in Mr. Pearce's "Other" compensation column are severance payments of $115,381.

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Grants of Plan-Based Awards for 2023

The following table summarizes grants of plan-based awards made during fiscal 2023 to the NEOs.

Name

R.R. Shaller

A.E. Thornton

O. Bojarski

B.N. Curran

A.T. Gorman

P. Deman

A.J. Pearce

Estimated Future Payouts Under Non-Equity 
Incentive Plan Awards (1)

Estimated Future Payouts Under
Equity Incentive Plan Awards (2)

Grant Date

Threshold  ($)

Target ($)

Maximum  ($)

Threshold  (#)

Target (#)

Maximum  (#)

$

— 

$

795,000 

$

2,385,000 

All Other Stock
Awards:
Number of
Shares of Stock
or Units 
(#) (3)

All Other
Option Awards:
Number of
Securities
Underlying
Options
(#)

Exercise or
Base Price of
Stock or
Option Awards
($) (4)

Grant Date Fair
Value of Stock and
Option Awards
($)

8/1/2022

8/1/2022

9/19/2022

9/19/2022

8/25/2022

8/1/2022

8/1/2022

9/19/2022

9/19/2022

8/1/2022

8/1/2022

9/19/2022

9/19/2022

9/6/2022

9/6/2022

9/19/2022

9/19/2022

8/1/2022

8/1/2022

9/30/2020

9/16/2021

9/19/2022

9/23/2016

9/22/2017

9/25/2018

9/20/2019

9/30/2020

9/16/2021

9/19/2022

(5)

(5)

(5)

(5)

(5)

(5)

(5)

(5)

2,607 

2,607 

10,428 

10,428 

20,856 

20,856 

— 

153,125 

459,375 

— 

— 

330,000 

990,000 

201,000 

603,000 

— 

162,750 

488,250 

— 

145,256 

435,768 

206 

206 

260 

260 

142 

142 

823 

823 

1,039 

1,039 

569 

569 

— 

350,000 

1,050,000 

1,029 

1,029 

4,114 

4,114 

1,150 

12,263 

1,380 

1,742 

863 

7,516 

6,026 

6,897 

1,646 

1,646 

2,078 

2,078 

1,138 

1,138 

8,228 

8,228 

$

$

$

$

$

4,000 

4,799 

6,059 

3,000 

37,721 

34,071 

29,800 

27,262 

34,181 

25,620 

23,995 

$

48.62 

63.04 

43.50 

43.50 

48.93 

48.62 

63.04 

43.50 

43.50 

48.62 

63.04 

43.50 

43.50 

44.00 

63.04 

43.50 

43.50 

48.62 

63.04 

52.37 

52.37 

43.50 

35.14 

36.85 

43.98 

54.05 

39.92 

49.79 

43.50 

507,010 

657,380 

50,025 

50,060 

600,029 

40,014 

51,882 

60,030 

60,060 

50,516 

65,499 

75,777 

75,828 

25,036 

35,870 

37,540 

37,545 

200,023 

259,346 

131,187 

210,370 

300,020 

42,774 

63,792 

146,545 

294,647 

357,249 

343,168 

300,298 

(1) At  its  July  2022  meeting,  the  Committee  approved  the  values  of  the  annual  cash  incentive  award  threshold,  target  and  maximums  under  the
Company's annual cash incentive plan. The structure of the plan is described in the Compensation Discussion and Analysis above and was set
prior to the beginning of the fiscal year.

81

 
 
 
 
 
 
 
Table of Contents

(2) This award represents PRSUs granted August 1, 2022, as part of the annual fiscal 2023 equity grant. Payout opportunities will range from 0% to
200% of the target award. Target payout is set at 100% of award value, with threshold and maximum payouts set at 25% and 200% of target award
value, respectively.

(3) The RSU awards vest equally over three years.
(4) This column shows the exercise price for stock options awards and per-unit value of RSUs and PRSUs on the date of grant.The exercise price or
base price for PRSU awards with a market condition granted on August 1, 2022, is based on a third-party valuation involving the use of a Monte
Carlo simulation. The exercise price or base price for the remaining option, RSU, and PRSU awards is the average of the high and low prices of
the Company’s Class A Common Stock as reported by the NYSE on the date of the grant.

(5) Effective  April  14,  2023,  Mr.  Pearce  resigned  from  his  position  as  Chief  Financial  Officer  and  Treasurer  of  the  Company.  As  part  of  the
resignation agreement, Mr. Pearce received full vesting of his outstanding stock options and RSUs that were granted on September 30, 2020 and
September 16, 2021. In addition, all vested outstanding stock options as of April 28, 2023 for Mr. Pearce retained their original expiration date as
stated in their respective award agreements. The incremental fair value related to these modified awards are reported in this table.

82

Table of Contents

Outstanding Equity Awards at July 31, 2023

Option Awards

Stock Awards

Name

R.R. Shaller

A.E. Thornton

O. Bojarski

B.N. Curran

Number of
Securities
Underlying
Unexercised
Options
Exercisable
(#)

Number of
Securities
Underlying
Unexercised
Options
Unexercisable
(#)

23,576 
21,295 
22,012 
20,137 
17,091 
6,832 
20,310 

— 
— 
— 
— 
8,545  (1)
13,664  (2)
40,618  (3)

4,080 
3,775 
3,302 
3,021 
2,849 
1,139 
— 

2,258 
3,951 
6,196 
5,064 
1,708 
— 

— 
— 
— 
— 
1,424  (1)
2,277  (2)
4,000  (14)

— 
— 
— 
2,532  (1)
3,416  (2)
4,799  (14)

Option
Exercise
Price
($)

Option
Expiration Date

Number of
Shares or Units
of Stock That
Have Not Vested
(#)

Market Value of
Shares or Units of
Stock That Have Not
Vested
($)

Equity Incentive Plan
Awards: Number of
Unearned Shares,
Units, or Other Rights
That Have Not Vested
(#)

Equity Incentive Plan
Awards: Market or
Payout Value of
Unearned Shares,
Units Or Other
Rights That Have Not
Vested
($)

$

$

$

35.14 
36.85 
43.98 
54.05 
39.92 
49.79 
46.70 

35.14 
36.85 
43.98 
54.05 
39.92 
49.79 
43.50 

36.85 
43.98 
54.05 
39.92 
49.79 
43.50 

9/23/2026
9/22/2027
9/25/2028
9/20/2029
9/30/2030
9/16/2031
4/1/2032

9/23/2026
9/22/2027
9/25/2028
9/20/2029
9/30/2030
9/16/2031
9/19/2032

9/22/2027
9/25/2028
9/20/2029
9/30/2030
9/16/2031
9/19/2032

83

$

4,831  (9)
2,897  (10)
2,897  (11)
10,428  (12)
10,428  (13)

249,183 
149,427 
149,427 
537,876 
537,876 

$

3,700  (4)
1,879  (5)
3,214  (6)
3,569  (7)
10,856  (8)

190,846 
96,919 
165,778 
184,089 
559,952 

$

313  (5)
4,459  (15)
536  (6)
1,150  (16)

16,145 
229,995 
27,647 
59,317 

12,263 (17)

$

632,526 

$

556  (5)
804  (6)
1,380  (16)

28,678 
41,470 
71,180 

1,432  (9)

$

73,863 

 
 
 
 
 
 
 
 
 
Table of Contents

Name

A.T. Gorman

P. Deman (18)

A.J. Pearce (19)

Option Awards

Stock Awards

Number of
Securities
Underlying
Unexercised
Options
Exercisable
(#)

Number of
Securities
Underlying
Unexercised
Options
Unexercisable
(#)

Option
Exercise
Price
($)

Option
Expiration Date

Number of
Shares or Units
of Stock That
Have Not Vested
(#)

Market Value of
Shares or Units of
Stock That Have Not
Vested
($)

Equity Incentive Plan
Awards: Number of
Unearned Shares,
Units, or Other Rights
That Have Not Vested
(#)

Equity Incentive Plan
Awards: Market or
Payout Value of
Unearned Shares,
Units Or Other
Rights That Have Not
Vested
($)

725  (10)
725  (11)
823  (12)
823  (13)

$

1,646  (9)
915  (10)
915  (11)
1,039  (12)
1,039  (13)

37,396 
37,396 
42,450 
42,450 

84,901 
47,196 
47,196 
53,592 
53,592 

5,824 
2,157 
— 

$

2,912  (1)
4,312  (2)
6,059  (14)

39.92 
49.79 
43.50 

9/30/2030
9/16/2031
9/19/2032

$

640  (5)
1,014  (6)
1,742  (16)

33,011 
52,302 
89,852 

51,375 
37,721 
34,071 
29,800 
27,262 
34,181 
25,620 

— 
— 
— 
— 
— 
— 
— 

$

19.96 
35.14 
36.85 
43.98 
54.05 
39.92 
49.79 

9/25/2025
9/23/2026
9/22/2027
9/25/2028
9/20/2029
9/30/2030
9/16/2031

(1) The remaining options vest on September 30, 2023.
(2) One-half of the options vest on September 16, 2023, and the remaining options vest on September 16, 2024.
(3) Effective April 1, 2022, Mr. Shaller was awarded 60,928 shares of stock options as part of his appointment to President, CEO and Director. One-

half of the options vest on April 1, 2024, and the remaining options vest on April 1, 2025.

(4) Effective September 20, 2019, Mr. Shaller was awarded 9,251 RSUs for retention purposes. The RSUs vest in increments of 10%, 20%, 30%, and

40% upon the first, second, third and fourth anniversaries of the grant date. The remaining units vest on September 20, 2023.

(5) This award represents RSUs awarded on September 30, 2020 as part of the annual fiscal 2021 equity grant. The remaining units vest on September

30, 2023.

(6) This  award  represents  RSUs  awarded  on  September  16,  2021  as  part  of  the  annual  fiscal  2022  equity  grant.  One-half  of  the  units  vest  on

September 16, 2023 and the remaining units vest on September 16, 2024.

(7) Effective April 1, 2022, Mr. Shaller was awarded a one-time special equity grant of 5,354 RSUs as part of his appointment to President, CEO and

Director. One-half of the units vest on April 1, 2024, and the remaining units vest on April 1, 2025.

(8) Effective April 1, 2022, Mr. Shaller was awarded 16,285 RSUs as part of his appointment to President, CEO and Director. This award represents
Mr.  Shaller's  fiscal  2024  annual  equity  grant  in  which  he  received  at  an  earlier  grant  date  of  April  1,  2023  to  correspond  with  timing  of  his
appointment to President, CEO and Director. One-half of the units vest on April 1, 2024, and the remaining units vest on April 1, 2025.

84

 
 
 
 
 
 
 
 
 
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(9) This  award  represents  PRSUs  awarded  on  August  1,  2020,  as  part  of  the  annual  fiscal  2021  equity  grant.  These  PRSUs  have  a  three-year
performance period with the number of shares issued at vesting determined by the Company's TSR relative to the S&P 600 SmallCap Industrials
Index. Payout opportunities will range from 0% to 200% of the target award. The amounts listed above are based on the target value of each award
(100%).

(10) This  award  represents  PRSUs  awarded  on  August  2,  2021,  as  part  of  the  annual  fiscal  2022  equity  grant.  These  PRSUs  have  a  three-year
performance period with the number of shares issued at vesting determined relative to the Company's revenue performance measured with respect
to organic revenue growth over four equally-weighted performance periods. Payout opportunities will range from 0% to 200% of the target award.
The amounts listed above are based on the target value of each award (100%).

(11) This  award  represents  PRSUs  awarded  on  August  2,  2021,  as  part  of  the  annual  fiscal  2022  equity  grant.  These  PRSUs  have  a  three-year
performance period with the number of shares issued at vesting determined by the Company's TSR relative to the S&P 600 SmallCap Industrials
Index. Payout opportunities will range from 0% to 200% of the target award. The amounts listed above are based on the target value of each award
(100%).

(12) This  award  represents  PRSUs  awarded  on  August  1,  2022,  as  part  of  the  annual  fiscal  2023  equity  grant.  These  PRSUs  have  a  three-year
performance period with the number of shares issued at vesting determined relative to the Company's revenue performance measured with respect
to organic revenue growth over four equally-weighted performance periods. Payout opportunities will range from 0% to 200% of the target award.
The amounts listed above are based on the target value of each award (100%).

(13) This  award  represents  PRSUs  awarded  on  August  1,  2022,  as  part  of  the  annual  fiscal  2023  equity  grant.  These  PRSUs  have  a  three-year
performance period with the number of shares issued at vesting determined by the Company's TSR relative to the S&P 600 SmallCap Industrials
Index. Payout opportunities will range from 0% to 200% of the target award. The amounts listed above are based on the target value of each award
(100%).

(14) One-third of the options vest on September 19, 2023, one-third of the options vest on September 19, 2024, and one-third of the options vest on

September 19, 2025.

(15) Effective June 21, 2021, Ms. Thornton was awarded 4,459 RSUs for retention purposes. The RSUs vest in equal increments upon the third and

fourth anniversaries of the grant date.

(16) This  award  represents  RSUs  awarded  on  September  19,  2022  as  part  of  the  annual  fiscal  2023  equity  grant.  One  third  of  the  units  vest  on

September 19, 2023, one-third of the units vest on September 19, 2024 and one-third of the units vest on September 19, 2025.

(17) Effective August 25, 2022, Mr. Bojarski was awarded 12,263 RSUs as part of his appointment as President - Identification Solutions. One-third of

the units vest on August 25, 2023, one-third of the units vest on August 25, 2024 and one-third of the units vest on August 25, 2025.

(18) Mr. Deman had no option awards or stock awards outstanding as of July 31, 2023.
(19) As part of Mr. Pearce's resignation agreement, he received his outstanding stock options and RSUs that were granted on September 30, 2020 and
September 16, 2021. All vested outstanding stock options that were granted prior to September 17, 2021 retained their original expiration date as
stated in their respective award agreements. All other equity awards, including PRSUs, held by Mr. Pearce that were not vested as of April 28,
2023 were forfeited.

Option Exercises and Stock Vested for Fiscal 2023

The following table summarizes option exercises and the vesting of restricted stock during fiscal 2023 to the NEOs.

Name
R.R. Shaller
A.E. Thornton
O. Bojarski
B.N. Curran
A.T. Gorman
P. Deman
A.J. Pearce

Option Awards

Stock Awards

Number of Shares
Acquired on Exercise
(#)

Value Realized on Exercise
($) (1)

Number of Shares
Acquired on Vesting
 (#)

Value Realized on Vesting
($) (2)

—  $
— 
— 
— 
— 
15,294 
— 

— 
— 
— 
— 
— 
136,446 
— 

17,261  $
3,371 
— 
2,125 
3,055 
1,192 
16,162 

823,881 
160,427 
— 
93,605 
146,758 
52,356 
755,632 

(1) The value realized on exercise of stock options reflects the difference between the option exercise price and the market price at exercise multiplied

by the number of shares.

(2) The value realized on vesting of stock awards reflects the number of shares vested multiplied by the market price (average of the high and low of

the stock price) of the stock on the vest date.

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Pension Benefits at July 31, 2023

Mr.  Deman  is  a  participant  in  the  Brady  Corporation  Belgium  Pension  Plan,  which  is  a  closed  insured  defined  benefit  pension  plan  that  provides
benefits for certain employees residing in Belgium hired prior to October 31, 2005. The benefits earned under the plan are payable at normal retirement age
in the form of a single lump sum.

At retirement, the benefit is equal to the sum of 4.875% of the most recent five-year average annual base salary up to the Social Security ceiling plus
22.75% of the most recent five-year average annual base salary in excess of the Social Security ceiling, multiplied by the years of pensionable service.
Years of pensionable service include all years and complete months of service from the date of hire through October 31, 2005, up to a maximum of 40
years. Normal retirement age for participants is age 65. Participants who are age 60-64 may elect to retire early and receive a 5% reduction in benefits per
year of early retirement.

The following table summarizes the actuarial present value of the pension benefit accumulated by Mr. Deman under the Brady Corporation Belgium

Pension Plan as of July 31, 2023.

Name
P. Deman

Plan Name

Number of Years
Credited Service
(#)

Present Value of
Accumulated Benefit 
($)(1)(2)

Payments During Last
Fiscal Year 
($)

Brady Corporation Belgium Pension Plan

6.25  $

43,867  $

— 

(1) The accumulated benefit will be paid to Mr. Deman in Euros. The amount shown in U.S. dollars was converted from Euro at the exchange rate as

of July 31, 2023: 1 EUR= 1.1015 USD.

(2) The  present  value  of  the  accumulated  pension  benefit  was  calculated  using  the  following  assumptions:  A  calculation  date  of  July  31,  2023,  a
3.95% discount rate, retirement occurring at normal retirement age of 65, and Belgium MR-5/FR-5 Mortality Tables. The valuation method used
to determine the present value of the accumulated benefit is consistent with the method used for financial reporting purposes as of July 31, 2023.
The  value  of  the  pension  benefit  Mr.  Deman  will  ultimately  receive  will  differ  to  the  extent  facts  and  circumstances  vary  from  current
assumptions.

The aggregate change in the present value of Mr. Deman's accumulated pension benefit within the Brady Corporation Belgium Pension Plan during

fiscal 2023 was negligible and therefore was not included in the Summary Compensation Table.

Non-Qualified Deferred Compensation for Fiscal 2023

The following table summarizes the activity within the Executive Deferred Compensation Plan and the Brady Restoration Plan during fiscal 2023 for

the NEOs.

Name
R.R. Shaller
A.E. Thornton
O. Bojarski
B.N. Curran
A.T. Gorman
P. Deman
A.J. Pearce

Executive
Contributions in
Fiscal 2023
($)

Company
Contributions in
Fiscal 2023
($)

Aggregate Earnings
in Fiscal 2023
($)

Aggregate
Withdrawals/Distributions
($)

Aggregate Balance at
July 31, 2023
($)

$

277,543  $
5,650 
38,077 
22,021 
9,659 
— 
508,570 

86,139  $
11,300 
— 
24,162 
18,362 
— 
57,892 

82,903  $
11,334 
3,041 
75,452 
7,772 
— 
472,092 

$

— 
— 
— 
— 
— 
— 
— 

798,903 
71,496 
41,118 
1,404,966 
64,422 
— 
3,452,123 

The executive contribution amounts included in this table are derived from the Salary and Non-Equity Incentive Plan Compensation columns of the
Summary  Compensation  Table.  The  Company's  contribution  amounts  included  in  this  table  are  reported  in  the  All  Other  Compensation  columns  of  the
Summary Compensation Table. Amounts reported in the aggregate balance at July 31, 2023, net of historical earnings and losses were previously reported
as  compensation  to  the  NEO  in  the  Summary  Compensation  Table  for  previous  years.  See  discussion  of  the  Company's  non-qualified  deferred
compensation plans in the Compensation Discussion and Analysis.

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Potential Payments Upon Termination or Change in Control

As described in the Employment and Change of Control Agreements section of the Compensation Discussion and Analysis above, the Company has
entered  into  separate  offer  letters  and  change  of  control  agreements  with  certain  NEOs  that  provide  for  benefits  following  termination  of  employment
and/or a change in control.

The  offer  letter  entered  into  with  Mr.  Shaller  dated  March  11,  2022,  provides  that  he  is  deemed  an  at-will  employee,  but  will  receive  a  severance
benefit equal to equal to two times the sum of his base salary and target bonus, payable in monthly installments over a 24-month period, in the event his
employment is terminated without cause or he resigns for good reason as described therein. The offer letter also contains 24-month non-competition and
non-solicitation provisions, as well as standard confidentiality and non-disparagement provisions. None of the other NEOs have any severance agreements
or similar arrangements that would apply outside of a change in control.

The terms of the change of control agreement are triggered if, within a 24-month period beginning with the date a change of control occurs, (i) the
executive’s employment with the Company is involuntarily terminated other than by reason of death, disability or cause, or (ii) the executive’s employment
with the Company is voluntarily terminated by the executive subsequent to (a) any reduction in the total of the executive’s annual base salary, exclusive of
fringe  benefits,  and  the  executive’s  target  annual  cash  incentive  in  comparison  with  the  executive’s  annual  base  salary  and  target  annual  cash  incentive
immediately prior to the date the change of control occurs, (b) a significant diminution in the responsibilities or authority of the executive in comparison
with the executive’s responsibility and authority immediately prior to the date the change of control occurs, or (c) the imposition of a requirement by the
Company that the executive relocate to a principal work location more than 50 miles from the executive’s principal work location immediately prior to the
date the change of control occurs.

Following termination due to a change in control, executives shall be paid a multiplier of their annual base salary in effect immediately prior to the
date the change of control occurs plus a multiplier of their annual cash incentive payment as discussed in their respective change of control agreements
prior to the date the change of control occurs, payable in monthly installments over a 24-month period. If the payments upon termination due to change of
control result in any excise tax incurred by Messrs. Shaller, Bojarski, Curran and Gorman and Ms. Thornton as a result of Section 280(g) of the Internal
Revenue Code, the officer will be solely responsible for such excise tax. The Company will also reimburse a maximum of $25,000 of legal fees incurred by
the executives in order to enforce the change of control agreement, in which the executive prevails. The Company's change of control agreements contain
confidentiality provisions.

The following information and tables set forth the amount of payments to each NEO in the event of termination of employment as a result of a change
of  control.  Ms.  Thornton  and  Mr.  Bojarski  entered  into  change  of  control  agreements  which  were  effective  April  14,  2023  and  August  25,  2022,
respectively. No other employment agreements providing specified payments upon termination have been entered into between the Company and any of
the NEOs in fiscal year 2023.

Assumptions and General Principles

The following assumptions and general principles apply with respect to the tables that follow in this section.

•

•

The amounts detailed in the tables assume that each NEO terminated employment on July 31, 2023. Accordingly, the tables reflect amounts earned
as of July 31, 2023, and include estimates of amounts that would be paid to the NEO upon the termination or occurrence of a change in control.
The actual amounts that would be paid to an NEO can only be determined at the time of termination.
The tables below include amounts the Company is obligated to pay the NEO as a result of the severance agreement and executed change in control
agreement. The tables do not include benefits that are paid generally to all salaried employees or a broad group of salaried employees. Therefore,
the NEOs would receive benefits in addition to those set forth in the tables.

• An NEO is entitled to receive base salary earned during their term of employment regardless of the manner in which the named executive officer’s

employment is terminated. As such, this amount is not disclosed in the tables.

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Table of Contents

Russell R. Shaller

The following table outlines the amount payable assuming that the terms of the change of control agreement were triggered on July 31, 2023, and the

NEO was required to legally enforce the terms of the agreement.

Base Salary ($) (1)

Annual Cash
Incentive ($) (2)

Restricted Stock Unit
Acceleration Gain ($) (3)

Stock Option Acceleration
Gain ($) (4)

Legal Fee Reimbursement
($) (5)

Total ($)

$

1,590,000  $

1,590,000  $

2,659,929  $

322,309  $

25,000  $

6,187,238 

(1) Represents two times the base salary in effect at July 31, 2023.
(2) Represents two times the target annual cash incentive amount in effect at July 31, 2023.
(3) Represents the closing market price of $51.58 on 51,569 unvested RSUs and PRSU awards that would vest due to change in control. The restricted
stock unit acceleration gain for PRSUs is based on the number of shares earned based on actual performance for the fiscal 2021 award and target
performance for the fiscal 2022 and 2023 awards.

(4) Represents the difference between the closing market price of $51.58 and the exercise price on 62,827 unvested, in-the-money stock options that

would vest due to change in control.

(5) Represents the maximum reimbursement of legal fees allowed.

The following table outlines the amount payable assuming that the severance terms of Mr. Shaller's offer letter were triggered on July 31, 2023, and the

NEO was required to legally enforce the severance terms of the agreement.

Base Salary ($) (1)

Annual Cash Incentive ($) (2)

Total ($)

$

1,590,000  $

1,590,000  $

3,180,000 

(1) Represents two times the base salary in effect at July 31, 2023.
(2) Represents two times the target annual cash incentive amount in effect at July 31, 2023.

Ann E. Thornton

The following table outlines the amount payable assuming that the terms of the change of control agreement were triggered on July 31, 2023, and the

NEO was required to legally enforce the terms of the agreement.

Base Salary ($) (1)

Annual Cash
Incentive ($) (2)

Restricted Stock Unit
Acceleration Gain ($) (3)

Stock Option Acceleration
Gain ($) (4)

Legal Fee Reimbursement
($) (5)

Total ($)

$

900,000  $

630,000  $

333,104  $

53,000  $

25,000  $

1,941,104 

(1) Represents two times the base salary in effect at July 31, 2023.
(2) Represents two times the target annual cash incentive amount in effect at July 31, 2023.
(3) Represents the closing market price of $51.58 on 6,458 unvested RSUs and PRSUs that would vest due to the change in control. The restricted
stock unit acceleration gain for PRSUs is based on the number of shares earned based on actual performance for the fiscal 2021 award and target
performance for the fiscal 2022 and 2023 awards.

(4) Represents the difference between the closing market price of $51.58 and the exercise price on 7,701 unvested, in-the-money stock options that

would vest due to change in control.

(5) Represents the maximum reimbursement of legal fees allowed.

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Table of Contents

Olivier Bojarski

The following table outlines the amount payable assuming that the terms of the change of control agreement were triggered on July 31, 2023, and the

NEO was required to legally enforce the terms of the agreement.

Base Salary ($) (1)

Annual Cash
Incentive ($) (2)

Restricted Stock Unit
Acceleration Gain ($) (3)

Stock Option Acceleration
Gain ($)

Legal Fee Reimbursement
($) (4)

Total ($)

$

880,000  $

660,000  $

632,526  $

—  $

25,000  $

2,197,526 

(1) Represents two times the base salary in effect at July 31, 2023.
(2) Represents two times the target annual cash incentive amount in effect at July 31, 2023.
(3) Represents the closing market price of $51.58 on 12,263 unvested RSUs that would vest due to the change in control.
(4) Represents the maximum reimbursement of legal fees allowed.

Bentley N. Curran

The following table outlines the amount payable assuming that the terms of the change of control agreement were triggered on July 31, 2023, and the

NEO was required to legally enforce the terms of the agreement.

Base Salary ($) (1)

Annual Cash
Incentive ($) (2)

Restricted Stock Unit
Acceleration Gain ($) (3)

Stock Option Acceleration
Gain ($) (4)

Legal Fee Reimbursement
($) (5)

Total ($)

$

670,000  $

400,504  $

327,017  $

74,414  $

25,000  $

1,496,935 

(1) Represents two times the base salary in effect at July 31, 2023.
(2) Represents two times the average annual cash incentive payment received in the last three years ended July 31, 2023, 2022 and 2021.
(3) Represents the closing market price of $51.58 on 6,340 unvested RSUs and PRSUs that would vest due to the change in control. The restricted
stock unit acceleration gain for PRSUs is based on the number of shares earned based on actual performance for the fiscal 2021 award and target
performance for the fiscal 2022 and 2023 awards.

(4) Represents the difference between the closing market price of $51.58 and the exercise price on 10,747 unvested, in-the-money stock options that

would vest due to change in control.

(5) Represents the maximum reimbursement of legal fees allowed.

Andrew T. Gorman

The following table outlines the amount payable assuming that the terms of the change of control agreement were triggered on July 31, 2023, and the

NEO was required to legally enforce the terms of the agreement.

Base Salary ($) (1)

Annual Cash
Incentive ($) (2)

Restricted Stock Unit
Acceleration Gain ($) (3)

Stock Option Acceleration
Gain ($) (4)

Legal Fee Reimbursement
($) (5)

Total ($)

$

651,000  $

237,349  $

406,605  $

90,629  $

25,000  $

1,410,583 

(1) Represents two times the base salary in effect at July 31, 2023.
(2) Represents the average annual cash incentive payment received in the last two years ended July 31, 2023 and 2022.
(3) Represents the closing market price of $51.58 on 7,883 unvested RSUs and PRSUs that would vest due to the change in control. The restricted
stock unit acceleration gain for PRSUs is based on the number of shares earned based on actual performance for the fiscal 2021 award and target
performance for the fiscal 2022 and 2023 awards.

(4) Represents the difference between the closing market price of $51.58 and the exercise price on 13,283 unvested, in-the-money stock options that

would vest due to change in control.

(5) Represents the maximum reimbursement of legal fees allowed.

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Table of Contents

Pascal Deman

Mr.  Deman  resigned  as  Vice  President,  General  Manager  -  Workplace  Safety  effective  October  3,  2022,  and  remained  employed  by  the  Company
through January 4, 2023, the date of separation. The Company entered into a written agreement with Mr. Deman in connection with his resignation that
provided for payment of his salary and benefits through January 4, 2023. In addition, Mr. Deman's written agreement provided for payment of a bonus,
severance pay, settlement indemnity, as well as reimbursement for outplacement services up to € 10,000. All unvested equity awards held by Mr. Deman
were forfeited.

Aaron J. Pearce

Mr.  Pearce  resigned  as  Chief  Financial  Officer  and  Treasurer  of  the  Company  effective  April  14,  2023,  and  remained  employed  by  the  Company
through April 28, 2023. The Company entered into a written agreement with Mr. Pearce in connection with his resignation that provides for payment of his
salary and benefits through April 28, 2023. In addition, Mr. Pearce will receive his base salary for 12 months, payment of his fiscal 2023 target annual
bonus, and full vesting of his outstanding stock options and restricted stock units that were granted on September 30, 2020 and September 16, 2021. All
vested  outstanding  stock  options  that  were  granted  prior  to  September  17,  2021  would  retain  their  original  expiration  date  as  stated  in  their  respective
award agreements. All other unvested equity awards, including all performance shares units, held by Mr. Pearce were forfeited.

Potential Payments Upon Termination Due to Death or Disability

In  the  event  of  termination  due  to  death  or  disability,  all  unexercised,  unexpired  stock  options  would  immediately  vest  and  all  restricted  stock  unit
awards would immediately become unrestricted and fully vested. The following table shows the amount payable to the NEOs should this event occur on
July 31, 2023.

Name
R.R. Shaller
A.E. Thornton
O. Bojarski
B.N. Curran
A.T. Gorman

Unvested RSUs and
PRSUs as of July 31, 2023

RSUs and
PRSUs Acceleration Gain
$ (1)

Unvested, In-the-Money
Stock Options as of
July 31, 2023

51,569  $
6,458 
12,263 
6,340 
7,883 

2,659,929 
333,104 
632,526 
327,017 
406,605 

62,827  $
7,701 
— 
10,747 
13,283 

Stock Option
Acceleration Gain $ (2)
322,309 
53,000 
— 
74,414 
90,629 

(1) Represents the closing market price of $51.58 on unvested RSUs and PRSUs awards that would vest due to death or disability. The restricted stock
unit  acceleration  gain  for  PRSUs  is  based  on  the  number  of  shares  earned  based  on  actual  performance  for  the  fiscal  2021  award  and  target
performance for the fiscal 2022 and 2023 awards.

(2) Represents the difference between the closing market price of $51.58 and the exercise price on unvested, in-the-money stock options that would

vest due to death or disability.

CEO Pay Ratio Disclosure

Summarized below is the ratio of the total compensation of our CEO, Russell R. Shaller, to the total compensation of our median employee.

For fiscal 2023:

•
•

the median of the annual total compensation of all of our employees, other than the CEO, was $54,525; and
the annual total compensation of our CEO was $4,763,503.

Accordingly,  the  ratio  of  the  CEO’s  annual  total  compensation  to  the  median  of  the  annual  total  compensation  of  all  other  employees  was

approximately 87:1.

For our CEO, we used the total compensation of $3,242,497 for Mr. Shaller as reported in the Summary Compensation Table. However, because Mr.
Shaller  was  appointed  CEO  on  April  1,  2022,  we  included  the  amounts  awarded  to  him  as  part  of  his  appointment  in  the  “Stock  Awards”  and  “Option
Awards” columns of the Summary Compensation Table to reflect the amounts he would have earned for fiscal 2023 had he not received awards as part of
his appointment. The stock and option award values used in the pay ratio calculation were $1,924,899 and $760,497, respectively, rather than the values
reported  in  the  Summary  Compensation  Table  of  $1,164,390  and  $0,  respectively.  We  did  not  need  to  annualize  the  amounts  in  the  "Salary",  "Bonus",
"Non-Equity Incentive Plan Compensation" or "All Other Compensation" columns of the Summary

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Table of Contents

Compensation Table, as the amounts shown in these columns were commensurate with his time as CEO for the entire fiscal year.

For our median employee, we elected to use the same employee identified as the median employee in fiscal 2021 for calculating the pay ratio in fiscal
2023. There were no material changes in our employee population or employee compensation arrangements that we reasonably believe would result in a
significant change in our pay ratio disclosures since we identified the median employee for determination of the CEO pay ratio in fiscal 2021.

To  identify  our  median  in  2021,  as  well  as  to  determine  the  annual  total  compensation  of  our  median  employee  in  2023,  we  used  the  following

methodology and assumptions:

• A measurement date of May 31, 2021 was used to identify our median employee, which is within three months of the Company's fiscal 2021 year
end. As of this date, the Company's total employee population, excluding the CEO, consisted of 5,621 individuals, which comprised all full-time
and part-time employees.

• As permitted under the SEC rules, we excluded 139 employees that were acquired subsequent to the measurement date of May 31, 2021. After
applying these rules, the employee population consisted of 5,482 individuals, of which 1,496 were in the United States and 3,986 were outside of
the United States.
The Company used annual total cash compensation earned by our employees, as compiled from our payroll records, as the consistently applied
compensation  measure  by  which  to  determine  the  median  employee.  This  reflects  the  principal  forms  of  compensation  delivered  to  all  of  our
employees and is readily available in each country.

•

• We annualized the compensation of employees for the full fiscal year and for employees hired during the fiscal year.
•

For employees outside of the United States, we used applicable currency exchange rates based on the average exchange rate over the period to
convert all compensation data.

• Our median employee's total compensation for 2023 was calculated in the same manner as total compensation for each of the NEOs within the

Summary Compensation Table and includes contributions to health and welfare benefits.

Pay Versus Performance

The following Pay Versus Performance table summarizes compensation for our principal executive officers ("PEOs") and the average compensation
amounts  to  all  other  non-PEO  NEOs  as  reported  in  the  Summary  Compensation  Table  ("SCT")  for  the  past  three  fiscal  years,  as  well  as  amounts  for
Compensation Actually Paid ("CAP") to these groups calculated and reported as required under new SEC disclosure requirements. The below table also
includes  the  Company's  Total  Shareholder  Return  ("TSR")  results,  Peer  Group  TSR,  net  income  and  the  Company  selected  performance  measure  -
Operating  Income.  We  have  selected  Operating  Income  as  our  primary  financial  measure  we  consider  to  be  most  important  in  linking  performance  to
compensation actually paid as the Company's overall NEO compensation structure is designed to drive profitable growth leading to long-term shareholder
value creation.

Summary Compensation Table
Total for PEO ($)

Compensation Actually Paid
to PEO ($) (3)

Value of Initial Fixed $100
Investment Based On:

Pay Versus Performance Table (1) (2)

Year

2023
2022
2021

$

Russell R.
Shaller
3,242,497  $
3,968,554 
— 

J. Michael
Nauman

—  $

5,196,015 
6,006,185 

Russell R.
Shaller
3,538,707  $
3,495,286 
— 

J. Michael
Nauman

—  $

1,943,107 
7,053,521 

Avg. Summary
Compensation
Table total for
non-PEO NEOs
($)
1,451,355  $
1,033,900 
1,454,883 

Avg.
Compensation
Actually Paid to
non-PEO NEOs
($) (3)

Total
Shareholder
Return ($) (4)

Peer Group
Total
Shareholder
Return ($) (4)

Net Income
(in thousands)

Operating
Income (in
thousands)

1,168,258  $
737,420 
1,664,845 

119  $
108 
121 

179  $
151 
151 

174,857  $
149,979 
129,659 

225,213 
193,012 
167,127 

(1) In  fiscal  2022,  J.  Michael  Nauman  retired  as  the  Company's  PEO  effective  April  1,  2022.  Effective  that  same  day,  Russell  R.  Shaller  was
appointed the Company's new PEO. Compensation information is provided separately for each PEO. Mr. Nauman was also the Company's PEO
for fiscal 2021.

(2) The Company's non-PEO NEOs for each fiscal year were as follows:

2023: Ann E. Thornton, Olivier Bojarski, Bentley N. Curran, Andrew T. Gorman, Pascal Deman, and Aaron J. Pearce
2022: Aaron J. Pearce, Bentley N. Curran, Pascal Deman, Andrew T. Gorman, and Helena R. Nelligan
2021: Aaron J. Pearce, Bentley N. Curran, Helena R. Nelligan, and Russell R. Shaller

(3) The amounts shown for CAP have been calculated in accordance with Item 402(v) of Regulation S-K and do not reflect compensation actually
realized or received by the Company’s NEOs. These amounts reflect total compensation as set forth in the Summary Compensation Table above
for each year, adjusted as described in the reconciliation tables below.

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(4) The Peer Group TSR set forth in this table utilizes the S&P SmallCap 600 Industrials Index, which we also utilize in the stock performance graph
required by Item 201(e) of Regulation S-K included in Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer
Purchases of Equity Securities above. The comparison assumes $100 was invested for the period starting July 31, 2019, through the end of the
listed year in the Company and in the S&P SmallCap 600 Industrials Index, respectively. Historical stock performance is not necessarily indicative
of future stock performance.

Reconciliation of PEO SCT Total to CAP Reconciliation

Year

PEO Name

SCT Total

Less:
Reported Value of Equity
Awards (1)

Plus:
Equity Award Adjustments
(2)

CAP to PEO

2023
2022
2022
2021

Russell R. Shaller
Russell R. Shaller
J. Michael Nauman
J. Michael Nauman

$

$

3,242,497 
3,968,554 
5,196,015 
6,006,185 

$

1,164,390 
2,608,892 
3,319,962 
3,303,853 

$

1,460,600 
2,135,624 
67,054 
4,351,189 

3,538,707 
3,495,286 
1,943,107 
7,053,521 

(1) The  reported  value  of  equity  awards  represents  the  grant  date  fair  value  of  equity-based  awards  granted  each  year.  The  total  of  the  amounts
reported  in  this  column  are  the  totals  from  the  “Stock  Awards”  and  “Option  Awards”  columns  in  the  Summary  Compensation  Table  for  each
applicable year.

(2) The equity award adjustments reflects the value of equity calculated in accordance with the SEC methodology for determining CAP for each year
shown. These equity award adjustments are set forth in the PEO Equity Award Adjustments table below. For the equity values included in the
below table, the valuation assumptions used to calculate fair values did not materially differ from those disclosed at the time of the grant.

PEO Equity Award Adjustments

Year

2023
2022
2022
2021

PEO Name

Russell R. Shaller
Russell R. Shaller
J. Michael Nauman
J. Michael Nauman

Fair Value of
Outstanding and
Unvested Equity
Awards Granted in
the Year

Year over Year
Change in Fair Value
of Outstanding and
Unvested Equity
Awards

Year over Year
Change in Fair Value
of Equity Awards
Granted in Prior
Years that Vested in
the Year

Fair Value of Awards
Granted in Prior
Years that were
Forfeited During the
Year

Incremental Fair
Value of Awards
Modified During the
Year

Equity Award
Adjustments

$

$

1,097,234 
2,561,417 
1,854,533 
4,429,964 

$

278,966 
(326,071)
(1,058,794)
286,408 

$

84,400 
(99,722)
(385,483)
(365,183)

$

— 
— 
(343,202)
— 

$

— 
— 
— 
— 

1,460,600 
2,135,624 
67,054 
4,351,189 

Reconciliation of non-PEO NEOs (average) SCT Total to CAP Reconciliation

Year

SCT Total

$

2023
2022
2021

Less:
Reported Value of Equity Awards
(1)

Plus:
Equity Award Adjustments (2)

CAP to NEO (average)

$

1,451,355 
1,033,900 
1,454,883 

$

660,855 
381,363 
571,339 

$

377,758 
84,883 
781,301 

1,168,258 
737,420 
1,664,845 

(1) The  reported  value  of  equity  awards  represents  the  grant  date  fair  value  of  equity-based  awards  granted  each  year.  The  total  of  the  amounts
reported  in  this  column  are  the  totals  from  the  “Stock  Awards”  and  “Option  Awards”  columns  in  the  Summary  Compensation  Table  for  each
applicable year.

(2) The equity award adjustments reflects the value of equity calculated in accordance with the SEC methodology for determining CAP for each year
shown. These equity award adjustments are set forth in the PEO Equity Award Adjustments table below. For the equity values included in the
below table, the valuation assumptions used to calculate fair values did not materially differ from those disclosed at the time of the grant.

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Non-PEO NEOs (average) Equity Award Adjustments

Year

2023
2022
2021

Fair Value of
Outstanding and
Unvested Equity
Awards Granted in the
Year

Year over Year Change
in Fair Value of
Outstanding and
Unvested Equity
Awards

Year over Year Change
in Fair Value of Equity
Awards Granted in
Prior Years that Vested
in the Year

Fair Value of Awards
Granted in Prior Years
that were Forfeited
During the Year

Incremental Fair Value
of Awards Modified
During the Year

Equity Award
Adjustments

$

$

217,810 
307,242 
766,068 

$

12,409 
(128,663)
86,768 

$

(8,435)
(50,433)
(71,535)

$

(108,981)
(43,263)
— 

$

264,955 
— 
— 

377,758 
84,883 
781,301 

Description of Relationship Between NEO CAP and Company TSR

The following chart sets forth the relationship between CAP to our PEO, the average of CAP to our other NEOs, and the Company’s cumulative TSR

over the three-year period from fiscal 2021 through fiscal 2023.

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Description of Relationship Between NEO CAP and Net Income

The following chart sets forth the relationship between CAP to our PEO, the average of CAP to our other NEOs, and our net income during fiscal 2021

through 2023.

Description of Relationship Between NEO CAP and Operating Income

The following chart sets forth the relationship between CAP to our PEO, the average of CAP to our other NEOs, and our operating income during

fiscal 2021 through 2023.

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Description of Relationship Between Company TSR and Peer Group TSR

The following chart compares our cumulative TSR over the three-year period from 2020 through 2022 to that of the S&P SmallCap 600 Industrials

Index.

Fiscal 2023 Tabular List of Most Important Financial Performance Measures

The following table presents the financial performance measures that the Company considers to have been the most important in linking Compensation

Actually Paid to our PEO and other NEOs in fiscal 2023 to Company performance. The measures in this table are not ranked.

Most Important Performance Measures

Operating Income
Organic Sales Growth
Total Shareholder Return
Earnings Per Share

Board of Directors Compensation

To ensure competitive compensation for the Board of Directors, compensation is reviewed annually and market surveys prepared by various consulting
firms and the National Association of Corporate Directors are reviewed by the Corporate Governance Committee and the Management Development and
Compensation Committee, and they confer with the Board’s independent compensation consultant, Pay Governance LLC, in making recommendations to
the Board of Directors regarding director compensation. Directors who are employees of the Company receive no additional compensation for service on
the Board or on any committee of the Board.

In  fiscal  2023,  the  annual  cash  retainer  paid  to  non-management  directors  was  $67,500.  Each  member  of  the  Audit  Committee  received  an  annual
retainer  of  $15,000,  and  an  additional  annual  retainer  of  $15,000  was  paid  to  the  Chair  of  the  Audit  Committee;  each  member  of  the  Management
Development and Compensation Committee received an annual retainer of $12,000, and an additional annual retainer of $12,000 was paid to the Chair; and
each member of the Corporate Governance, Finance and Technology Committees received an annual retainer of $10,000, and an additional annual retainer
of $10,000 was paid to each committee chair. The ESG Liaison received an annual retainer of $15,000. Non-management directors do not receive meeting
fees. The annual cash retainers were pro-rated in situations where there are changes to committee members or committee chairs that take place during the
fiscal year. Non-management directors are eligible to receive compensation of up to $1,000 per day for special assignments required by management or the
Board of Directors, so long as the compensation does not impair independence and is approved by the Board as required. No such special assignment fees
were paid in fiscal year

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2023.

In fiscal 2023, the Chair of the Board, Bradley C. Richardson, was paid an annual fee of $80,000.

The  Board  has  established  stock  ownership  requirements  for  directors.  The  ownership  requirement  for  each  director  is  five  times  the  annual  Board
retainer. Directors have five years to achieve their stock ownership requirements. All directors, except Ms. Collins Smee and Mr. Nargolwala, who were
each elected to the Board in February 2022, have met their stock ownership requirements.

Under the terms of the Brady Corporation 2017 Omnibus Incentive Stock Plan, 5,000,000 shares of the Company's Class A Common Stock have been
authorized for issuance to directors and employees. The Board has full and final authority to designate the non-management directors to whom awards will
be granted, the date on which awards will be granted and the number of shares of stock covered by each grant.

On August 30, 2022, the Board approved an annual stock-based compensation award of $116,500 fair value of unrestricted shares of Class A Common

Stock with a grant date fair value of $43.50 per share, for each non-management director, effective September 19, 2022.

Directors  are  also  eligible  to  defer  portions  of  their  fees  into  the  Brady  Corporation  Director  Deferred  Compensation  Plan  (“Director  Deferred
Compensation Plan”), the value of which is measured by the fair value of the underlying investments. The assets of the Director Deferred Compensation
Plan  are  held  in  a  Rabbi  Trust  and  are  invested  by  the  trustee  as  directed  by  the  participant  in  several  investment  funds  as  permitted  by  the  Director
Deferred Compensation Plan. The investment funds available include Brady Corporation Class A Nonvoting Common Stock and various mutual funds that
are offered in the employee Matched 401(k) Plan. Directors may elect whether to receive their account balance following termination in a single lump sum
payment or by means of distribution under an annual installment method. Distributions of the Company Class A Nonvoting Common Stock are made in-
kind; distributions of mutual funds are made in cash.

Director Compensation Table — Fiscal 2023

Name
Patrick W. Allender
David S. Bem
Elizabeth P. Bruno
Joanne Collins Smee
Nancy L. Gioia
Frank W. Harris (3)
Vineet Nargolwala
Bradley C. Richardson
Michelle E. Williams

Fees Earned or Paid
in Cash ($)

Option Awards ($)
(1)

Stock Awards ($) (2)

Total ($)

$

113,750  $
105,750 
108,750 
89,283 
102,750 
24,250 
88,750 
214,083 
122,694 

—  $
— 
— 
— 
— 
— 
— 
— 
— 

116,537  $
116,537 
116,537 
116,537 
116,537 
116,537 
116,537 
116,537 
116,537 

230,287 
222,287 
225,287 
205,820 
219,287 
140,787 
205,287 
330,620 
239,231 

(1) No stock options were awarded to non-management directors in fiscal 2023. Outstanding option awards at July 31, 2023, for each individual who
served  as  director  in  fiscal  2023  include  the  following:  Mr.  Allender,  8,500;  Ms.  Gioia,  8,500;  and  Mr.  Harris,  3,250.  The  actual  value,  if  any,
which an option holder will realize upon the exercise of an option will depend on the excess of the market value of the Company's common stock
over the exercise price on the date the option is exercised.

(2) Represents the fair value of shares of Brady Corporation Class A Non-Voting Common Stock granted in fiscal 2023 as compensation for their
services. The shares of unrestricted stock granted to the non-management directors were valued at the average of the high and low market price of
$43.50 on September 19, 2022, for those non-management directors on the board as of that grant date.

(3) Mr. Harris retired from the Board on November 16, 2022.

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Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters

(a) Security Ownership of Certain Beneficial Owners

The following table sets forth the current beneficial ownership of shareholders who are known by the Company to own more than five percent (5%) of
any class of the Company’s voting shares on July 31, 2023. As of that date, nearly all of the voting stock of the Company was held by two trusts controlled
by direct descendants of the Company’s founder, William H. Brady, as follows:

Title of Class
Class B Common Stock

Name and Address of Beneficial Owner
EBL GST Non-Exempt Stock B Trust (1) c/o Elizabeth P.
Bruno 2002 S. Hawick Ct. Chapel Hill, NC 27516

William H. Brady III Living Trust dated November 1,
2013 (3)
c/o William H. Brady III 
249 Rosemont Ave.
Pasadena, CA 91103

Amount of Beneficial
Ownership

Percent of
Ownership (2)

1,769,304 

1,769,304 

50 %

50 %

(1) The trustee is Elizabeth P. Bruno, who has sole voting and dispositive power and who is the remainder beneficiary. Elizabeth Bruno is the great-

granddaughter of William H. Brady and currently serves on the Company’s Board of Directors.

(2) An additional 20 shares are owned by a third trust with different trustees.
(3) William H. Brady III is grantor of this revocable trust and shares voting and dispositive powers with respect to these shares with his co-trustee.

William H. Brady III is the grandson of William H. Brady.

(b) Security Ownership of Management

The  following  table  sets  forth  the  current  beneficial  ownership  of  each  class  of  equity  securities  of  the  Company  by  each  director  and  NEO
individually and by all directors and Officers of the Company as a group as of July 31, 2023. Unless otherwise noted, the address for each of the listed
persons is c/o Brady Corporation, 6555 West Good Hope Road, Milwaukee, Wisconsin 53223. Except as otherwise indicated, all shares are owned directly.

Title of Class

Name of Beneficial Owner & Nature of Beneficial Ownership

Amount of Beneficial
Ownership (4)(5)(6)

Percent of Ownership

Class A Common Stock

 (1)

 (3)

Elizabeth P. Bruno
 (2)
Aaron J. Pearce
Russell R. Shaller
Patrick W. Allender
Bradley C. Richardson
Bentley N. Curran
Nancy L. Gioia
Ann E. Thornton
Andrew T. Gorman
Michelle E. Williams
David S. Bem
Joanne Collins Smee
Vineet Nargolwala
Olivier Bojarski
All Officers and Directors as a Group (14 persons)

Class B Common Stock

Elizabeth P. Bruno

 (1)

*

Indicates less than one-tenth of one percent.

978,385 
334,245 
208,041 
128,440 
73,115 
36,846 
35,491 
32,610 
17,567 
17,398 
11,958 
5,145 
5,145 
4,088 
1,888,474 

1,769,304 

2.2 %
0.7 %
0.5 %
0.3 %
0.2 %
0.1 %
0.1 %
0.1 %
*
*
*
*
*
*
4.2 %

50.0 %

(1) Ms. Bruno’s holdings of Class A Common Stock include 600,000 shares owned by a trust for which she is a trustee and has sole dispositive and

voting authority and 16,530 shares owned by trusts in which she is a co-trustee.

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Ms.  Bruno’s  holdings  of  Class  B  Common  Stock  include  1,769,304  shares  owned  by  a  trust  over  which  she  has  sole  dispositive  and  voting
authority.

(2) Effective  April  14,  2023,  Mr.  Pearce  resigned  from  his  position  as  Chief  Financial  Officer  and  Treasurer  of  the  Company.  As  such,  he  was  no

longer serving as an officer of the Company as of July 31, 2023.

(3) Mr. Allender's holdings of Class A Common Stock include 32,672 shares owned by the Patrick and Deborah Allender Irrevocable Trust.
(4) The amount shown for all officers and directors individually and as a group (14 persons) includes options to acquire a total of 450,396 shares of
Class  A  Common  Stock,  which  are  currently  exercisable  or  will  be  exercisable  within  60  days  of  July  31,  2023,  including  the  following:  Mr.
Pearce,  240,030  shares;  Mr.  Shaller,  138,085  shares;  Mr.  Allender,  8,500  shares;  Mr.  Curran,  22,485  shares;  Ms.  Gioia,  8,500  shares;  Ms.
Thornton, 20,639 shares; and Mr. Gorman, 12,157 shares. It does not include other options for Class A Common Stock which have been granted at
later dates and are not exercisable within 60 days of July 31, 2023.

(5) The amount shown for all officers and directors individually and as a group (14 persons) includes unvested restricted stock units to acquire 14,781
shares of Class A Common stock, which will vest within 60 days of July 31, 2023, including the following: Mr. Shaller, 7,008 units; Mr. Curran,
1,366 units; Ms. Thornton, 652 units; Mr. Gorman, 1,667 units, and Mr. Bojarski, 4,088 units; It does not include unvested restricted stock awards
or restricted stock units to acquire Class A Common Stock which have been granted at later dates and will not vest within 60 days of July 31,
2023.

(6) The  amount  shown  for  all  officers  and  directors  individually  and  as  a  group  (14  persons)  includes  Class  A  Common  Stock  owned  in  deferred
compensation  plans  totaling  208,373  shares  of  Class  A  Common  Stock,  including  the  following:  Ms.  Bruno,  2,836  shares;  Mr.  Pearce,  3,977
shares;  Mr.  Allender,  87,178  shares;  Mr.  Richardson,  73,115  shares;  Mr.  Curran,  137  shares;  Ms.  Gioia,  15,586  shares;  Dr.  Williams,  15,255
shares; Ms. Collins Smee, 5,145 shares; and Mr. Nargolwala, 5,145 shares.

(c) Changes in Control

No arrangements are known to the Company, which may, at a subsequent date, result in a change in control of the Company.

(d) Equity Compensation Plan Information

Plan Category
Equity compensation plans approved by
security holders
Equity compensation plans not approved by
security holders
Total

Number of securities to be issued upon
exercise of outstanding options,
warrants and rights (a)

Weighted-average exercise price of
outstanding options, warrants and rights
(b)

Number of securities
remaining available for future issuance
under equity compensation plans
(excluding securities reflected in column
(a)) (c)

As of July 31, 2023

1,744,099  $

None
1,744,099  $

42.99 

None
42.99 

2,477,505 

None
2,477,505 

The  Company’s  equity  compensation  plan  allows  the  granting  of  stock  options,  restricted  stock,  RSUs,  and  unrestricted  stock  to  various  officers,
directors and other employees of the Company at prices equal to fair market value at the date of grant. The Company has reserved 5,000,000 shares of
Class  A  Nonvoting  Common  Stock  for  issuance  under  the  Brady  Corporation  2017  Omnibus  Incentive  Stock  Plan.  Generally,  options  will  not  be
exercisable until one year after the date of grant, and will be exercisable thereafter, to the extent of one-third per year and have a maximum term of ten
years. Generally, RSUs vest one-third per year for the first three years.

Item 13. Certain Relationships, Related Transactions, and Director Independence

The Company annually solicits information from its directors in order to ensure there are no conflicts of interest. The information gathered annually is
reviewed  by  the  Company  and  if  any  transactions  are  not  in  accordance  with  the  rules  of  the  NYSE  or  are  potentially  in  violation  of  the  Company’s
Corporate  Governance  Principles,  the  transactions  are  referred  to  the  Corporate  Governance  Committee  for  approval  or  other  action.  Further,  potential
affiliated party transactions would be reported as a part of the Company’s quarterly disclosure process. In addition, pursuant to its charter, the Company’s
Audit  Committee  periodically  reviews  reports  and  disclosures  of  insider  and  affiliated  party  transaction  with  the  Company,  if  any.  Furthermore,  the
Company’s  directors  are  expected  to  be  mindful  of  their  fiduciary  obligations  to  the  Company  and  to  report  any  potential  conflicts  to  the  Corporate
Governance Committee for review. Based on the Company’s consideration of all relevant facts and

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circumstances, the Corporate Governance Committee will decide whether or not to approve such transactions and will approve only those transactions that
are in the best interest of the Company. Additionally, the Company has processes in place to educate executives and employees about affiliated transactions.
The Company maintains an anonymous hotline by which employees may report potential conflicts of interest such as affiliated party transactions.

In undertaking its review of potential related party transactions, the Board considered the commercial relationships of the Company, if any, with those
entities that have employed the Company’s directors. The commercial relationships, which involved the purchase and sale of products on customary terms,
did not exceed the maximum amounts proscribed by the director independence rules of the NYSE. Furthermore, the compensation paid to the Company’s
directors  by  their  employers,  was  not  linked  in  any  way  to  the  commercial  relationships  their  employers  had  with  the  Company  in  fiscal  2023.  After
consideration of these factors, the Board concluded that none of the directors whose employers had a commercial relationship with the Company had a
material  interest  in  the  transactions  and  the  commercial  relationships  were  not  material  to  the  Company.  Based  on  these  factors,  the  Company  has
determined that it does not have material related party transactions that affect the results of operations, cash flow or financial condition. The Company has
also determined that no transactions occurred in fiscal 2023, or are currently proposed, that would require disclosure under Item 404 (a) of Regulation S-K.

See Item 10 above for a discussion of director independence.

Item 14. Principal Accountant Fees and Services

The following table presents the aggregate fees incurred for professional services by Deloitte & Touche LLP and Deloitte Tax LLP during the years
ended July 31, 2023 and 2022. Other than as set forth below, no professional services were rendered or fees billed by Deloitte & Touche LLP or Deloitte
Tax LLP during the years ended July 31, 2023 and 2022.

Audit, audit-related and tax compliance:

(1)

Audit fees 
Tax fees — compliance

Subtotal audit, audit-related and tax compliance fees

Non-audit related:

Tax fees — planning and advice

Subtotal non-audit related fees

Total fees

2023

2022

(Dollars in thousands)

$

$

1,159  $
541 
1,700 

325 
325 
2,025  $

1,162 
535 
1,697 

375 
375 
2,072 

(1) Audit  fees  consist  of  professional  services  rendered  for  the  audit  of  the  Company’s  annual  financial  statements,  attestation  of  management’s

assessment of internal control, reviews of the quarterly financial statements and statutory reporting compliance.

Ratio of Tax Planning and Advice Fees to Audit Fees, Audit-Related Fees and Tax Compliance Fees

2023

2022

0.2 to 1

0.2 to 1

Pre-Approval Policy — The services performed by the Independent Registered Public Accounting Firm (“Independent Auditors”) in fiscal 2023 were
pre-approved in accordance with the pre-approval policy and procedures adopted by the Audit Committee. The policy requires the Audit Committee to pre-
approve the audit and non-audit services performed by the Independent Auditors in order to assure that the provision of such services does not impair the
auditor’s independence. All services performed for the Company by the Independent Auditor must be approved in advance by the Audit Committee. Any
proposed services exceeding pre-approved cost levels also require specific pre-approval by the Audit Committee.

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PART IV

Item 15. Exhibits and Financial Statement Schedules

Item 15 (a) — The following documents are filed as part of this report:

1) & 2) Consolidated Financial Statement Schedule -

Schedule II Valuation and Qualifying Accounts

All other schedules are omitted as they are not required, or the required information is shown in the consolidated financial statements or notes
thereto.

3) Exhibits — See Exhibit Index at page 101 of this Form 10-K.

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Exhibit
Number

EXHIBIT INDEX

Description

2.1  Agreement  and  Plan  of  Merger,  dated  as  of  December  28,  2012,  by  and  among  Brady  Corporation,  BC  I  Merger  Sub

Corporation, Precision Dynamics Corporation, and Precision Dynamics Holding LLC (29)

2.2  Share and Asset Purchase Agreement, dated as of February 24, 2014, by and among Brady Corporation, LTI Flexible Products,

Inc. (d/b/a Boyd Corporation), and LTI Holdings Inc. (6)

2.3  Combination Agreement, dated as of April 15, 2021, by and between Brady S.a.r.l and Nordic ID Oyj (30)
2.4  Purchase Agreement, dated as of May 21, 2021, by and among Brady Corporation, LDC Limited, and the other institutional and

individual holders of outstanding shares of Magicard Holdings Limited (36)

2.5  Purchase  Agreement,  dated  as  of  June  16,  2021,  by  and  among  Brady  Worldwide,  Inc.,  BW  Acquisition  Corp.,  The  Code

Corporation, Certain Stockholders of the Code Corporation, and Shareholder Representative Services LLC (24)

3.1  Restated Articles of Incorporation of Brady Corporation (1)
3.2  By-Laws of Brady Corporation, as amended September 14, 2020 (23)
4.1  Description of Brady Corporation Securities (3)
4.2  Form of Indenture (1)

*10.1 Change of Control Agreement, dated as of January 7, 2020, with Pascal Deman (18)
*10.2 Brady Corporation BradyGold Plan, as amended (2)
*10.3 Executive Additional Compensation Plan, as amended (2)
*10.4 Executive Deferred Compensation Plan, as amended (37)
*10.5 Directors’ Deferred Compensation Plan, as amended (37)
*10.6 Change of Control Agreement, dated as of April 6, 2020, with Andrew T. Gorman
*10.7 Brady Corporation 2017 Omnibus Incentive Plan (27)
*10.8 Form of Nonqualified Stock Option Agreement under the Brady Corporation 2017 Omnibus Incentive Plan for awards granted

prior to Fiscal 2019 (33)

10.9  Brady Corporation Automatic Dividend Reinvestment Plan (4)

*10.10 Settlement Agreement between Brady Corporation and Pascal Deman dated as of October 10, 2022 (14)
*10.11 Form  of  Fiscal  2021  Performance-Based  Restricted  Stock  Unit  Agreement  under  the  Brady  Corporation  2017  Omnibus

Incentive Plan (18)

*10.12 Original Employment Contract between Brady Corporation and Brett Wilms effective June 1, 2018 (10)
*10.13 Form  of  Fiscal  2020  and  Fiscal  2021  Nonqualified  Employee  Stock  Option  Agreement  under  the  Brady  Corporation  2017

Omnibus Incentive Plan (3)

*10.14 Form of Fiscal 2019 and Fiscal 2020 Performance-Based Restricted Stock Unit Agreement under the Brady Corporation 2017

Omnibus Incentive Plan (37)

*10.15 Complete  and  Permanent  Release  and  Resignation  Agreement  between  Brady  Corporation  and  Aaron  J.  Pearce  dated  as  of

April 13, 2023 (16)

*10.16 Form of Fiscal 2020 and Fiscal 2021 Restricted Stock Unit Agreement under the Brady Corporation 2017 Omnibus Incentive

Plan (3)

*10.17 Employment Offer Letter, dated as of March 11, 2022, with Russell R. Shaller (15)

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Table of Contents

*10.18 Change of Control Agreement, dated as of September 11, 2015, with Aaron J. Pearce (21)
*10.19 Form of Fiscal 2019 Nonqualified Employee Stock Option Agreement under the Brady Corporation 2017 Omnibus Incentive

Plan (37)

*10.20 Restricted Stock Unit Agreement, dated as of April 1, 2022, with Russell R. Shaller (15)
*10.21 Restated Brady Corporation Restoration Plan, as amended (37)
*10.22 Change of Control Agreement, dated as of April 1, 2022, with Russell R. Shaller (15)
*10.23 Employment Offer Letter, dated as of February 19, 2020, with Andrew T. Gorman
*10.24 Form  of  Fiscal  2023  Performance-Based  Restricted  Stock  Unit  Agreement  under  the  Brady  Corporation  2017  Omnibus

Incentive Plan

*10.25 Form of Fiscal 2022 Restricted Stock Unit Agreement under the Brady Corporation 2017 Omnibus Incentive Plan (34)
*10.26 Employment Offer Letter, dated as of August 3, 2022, with Oliver Bojarski (12)
*10.27 Form of Fiscal 2019 Restricted Stock Unit Agreement under the Brady Corporation 2017 Omnibus Incentive Plan (37)
*10.28 Employee Non-Compete and Non-Disclosure Agreement, dated as of August 3, 2022, between Brady Corporation and Oliver

Bojarski (12)

10.29  First  Amendment  to  Credit  Agreement,  dated  as  of  December  21,  2021,  by  and  among  Brady  Corporation  and  certain  of  its

subsidiaries, the lenders listed therein and BMO Harris Bank, N.A., as administrative agent (20)

*10.30 Form of Fiscal 2022 Restricted Stock Unit Agreement under the Brady Corporation 2017 Omnibus Incentive Plan (34)
*10.31 Change of Control Agreement, dated as of March 3, 2014, with Bentley N. Curran (13)
*10.32 Form of Fiscal 2022 Nonqualified Employee Stock Option Agreement under the Brady Corporation 2017 Omnibus Incentive

Plan (34)

*10.33 Addendum to the 2017 General Stock Option Incentive Plan of Brady Corporation for Participants in France (18)
*10.34 Addendum to the 2017 General Restricted Stock Unit Incentive Plan of Brady Corporation for Participants in France (18)
*10.35 Form of Nonqualified Employee Stock Option Agreement under the Brady Corporation 2012 Omnibus Incentive Stock Plan

(26)

*10.36 Form of Nonqualified Employee Performance Stock Option Agreement under the Brady Corporation 2012 Omnibus Incentive

Stock Plan (26)

*10.37 Form of Director Stock Option Agreement under the Brady Corporation 2012 Omnibus Incentive Stock Plan (26)
*10.38 Form of Fiscal 2013 Nonqualified Employee Stock Option Agreement under the Brady Corporation 2012 Omnibus Incentive

Stock Plan (31)

*10.39 Form  of  Fiscal  2013  Director  Nonqualified  Stock  Option  Agreement  under  the  Brady  Corporation  2012  Omnibus  Incentive

Stock Plan (31)

10.40  Credit  Agreement,  dated  as  of  August  1,  2019,  by  and  among  Brady  Corporation  and  certain  of  its  subsidiaries,  the  lenders
listed therein, BMO Harris Bank, N.A., as administrative agent and L/C issuer, Bank of America, N.A., as syndication agent
and L/C issuer, and Wells Fargo Bank, N.A., as documentation agent (38)

*10.41 Form of Fiscal 2014 Nonqualified Employee Stock Option Agreement under the Brady Corporation 2012 Omnibus Incentive

Stock Plan (32)

*10.42 Form  of  Fiscal  2014  Director  Nonqualified  Stock  Option  Agreement  under  the  Brady  Corporation  2012  Omnibus  Incentive

Stock Plan (32)

*10.43 Form of Fiscal 2016 Nonqualified Employee Stock Option Agreement under the Brady Corporation 2012 Omnibus Incentive

Stock Plan (21)

*10.44 Form of Fiscal 2015 Nonqualified Employee Stock Option Agreement under the Brady Corporation 2012 Omnibus Incentive

Stock Plan (9)

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Table of Contents

*10.45 Form  of  Fiscal  2015  Director  Nonqualified  Stock  Option  Agreement  under  the  Brady  Corporation  2012  Omnibus  Incentive

Stock Plan (9)

*10.46 Employment Agreement, dated as of September 4, 2014, with Pascal Deman (18)
*10.47 Amendment to the Employment Agreement, dated January 7, 2020, with Pascal Deman (18)
10.48 Second Amendment to Credit Agreement, dated as of November 14, 2022, by and among Brady Corporation and certain of its

subsidiaries, the lenders listed therein and BMO Harris Bank, N.A., as administrative agent (35)

*10.49 Employment Offer Letter between Brady Corporation and Ann E. Thornton dated as of April 14, 2023 (16)
*10.50 Change of Control Agreement between Brady Corporation and Ann E. Thornton dated as of April 14, 2023 (16)
*10.51 Employment Contract Addendum between Brady Corporation and Brett Wilms effective February 1, 2023 (10)
*10.52 Change of Control Agreement between Brady Corporation and Brett Wilms dated as of January 10, 2023 (10)
*10.53 Executive Deferred Compensation Plan, As Amended and Restated Effective September 5, 2023

21  Subsidiaries of Brady Corporation
23  Consent of Deloitte & Touche LLP, Independent Registered Public Accounting Firm

31.1  Rule 13a-14(a)/15d-14(a) Certification of Russell R. Shaller
31.2  Rule 13a-14(a)/15d-14(a) Certification of Ann E. Thornton
32.1  Section 1350 Certification of Russell R. Shaller
32.2  Section 1350 Certification of Ann E. Thornton
101  Interactive Data File
104  Cover Page Inline XBRL data (Contained in Exhibit 101)

*

Management contract or compensatory plan or arrangement

(1)
(2)
(3)
(4)
(5)
(6)
(7)
(8)
(9)
(10)
(11) Reserved
(12)
(13)
(14)
(15)
(16)
(17) Reserved
(18)
(19) Reserved
(20)
(21)

Incorporated by reference to Registrant’s Registration Statement No. 333-04155 on Form S-3
Incorporated by reference to Registrant’s Annual Report on Form 10-K for the fiscal year ended July 31, 1989
Incorporated by reference to Registrant’s Annual Report on Form 10-K for the fiscal year ended July 31, 2019
Incorporated by reference to Registrant’s Annual Report on Form 10-K for the fiscal year ended July 31, 1992
Reserved
Incorporated by reference to Registrant’s Current Report on Form 8-K filed February 25, 2014
Reserved
Reserved
Incorporated by reference to Registrant’s Annual Report on Form 10-K for the fiscal year ended July 31, 2014
Incorporated by reference to Registrant’s Current Report on Form 8-K filed February 1, 2023

Incorporated by reference to Registrant’s Current Report on Form 8-K filed August 5, 2022
Incorporated by reference to Registrant’s Quarterly Report on Form 10-Q for the fiscal quarter ended January 31, 2014
Incorporated by reference to Registrant’s Current Report on Form 8-K filed October 11, 2022
Incorporated by reference to Registrant’s Current Report on Form 8-K filed March 16, 2022
Incorporated by reference to Registrant’s Current Report on Form 8-K filed April 19, 2023

Incorporated by reference to Registrant’s Annual Report on Form 10-K for the fiscal year ended July 31, 2020

Incorporated by reference to Registrant’s Current Report on Form 8-K filed December 22, 2021
Incorporated by reference to Registrant’s Annual Report on Form 10-K for the fiscal year ended July 31, 2015

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Table of Contents

(22) Reserved
(23)
(24)
(25) Reserved
(26)
(27)
(28) Reserved
(29)
(30)
(31)
(32)
(33)
(34)
(35)
(36)
(37)
(38)

Incorporated by reference to Registrant’s Current Report on Form 8-K filed September 16, 2020
Incorporated by reference to Registrant’s Current Report on Form 8-K filed June 21, 2021

Incorporated by reference to Registrant’s Annual Report on Form 10-K for the fiscal year ended July 31, 2011
Incorporated by reference to Registrant’s Current Report on Form 8-K filed May 27, 2016

Incorporated by reference to Registrant's Current Report on Form 8-K filed December 31, 2012
Incorporated by reference to Registrant's Current Report on Form 8-K filed April 16, 2021
Incorporated by reference to Registrant's Annual Report on Form 10-K for the fiscal year ended July 31, 2012
Incorporated by reference to Registrants Annual Report on Form 10-K for the fiscal year ended July 31, 2013
Incorporated by reference to Registrant's Current Report on Form 8-K filed July 14, 2016
Incorporated by reference to Registrants Annual Report on Form 10-K for the fiscal year ended July 31, 2021
Incorporated by reference to Registrant's Current Report on Form 8-K filed November 17, 2022
Incorporated by reference to Registrant's Current Report on Form 8-K filed May 26, 2021
Incorporated by reference to Registrant’s Annual Report on Form 10-K for the fiscal year ended July 31, 2018
Incorporated by reference to Registrant’s Current Report on Form 8-K filed August 1, 2019

Item 16. Form 10-K Summary

None.

BRADY CORPORATION AND SUBSIDIARIES
SCHEDULE II — VALUATION AND QUALIFYING ACCOUNTS

Description

Valuation accounts deducted in balance sheet from assets to which they apply — Accounts
receivable — allowance for credit losses:
Balances at beginning of period
Additions — Due to acquired businesses
Additions — Charged to expense
Deductions — Bad debts written off, net of recoveries

Balances at end of period
Inventory — Reserve for slow-moving inventory:
Balances at beginning of period
Additions — Due to acquired businesses
Additions — Charged to expense
Deductions — Inventory write-offs

Balances at end of period
Valuation allowances against deferred tax assets:
Balances at beginning of period
Additions — Due to acquired businesses
Additions — Charged to expense
Deductions — Valuation allowances reversed/utilized

Balances at end of period

2023

Year ended July 31,
2022
(Dollars in thousands)

2021

$

$

$

$

$

$

7,355  $
— 
1,433 
(321)
8,467  $

29,877  $
— 
9,580 
(3,602)
35,855  $

47,276  $
— 
5,852 
(378)
52,750  $

7,306  $
— 
859 
(810)
7,355  $

23,009  $
— 
10,198 
(3,330)
29,877  $

51,069  $
— 
48 
(3,841)
47,276  $

7,157 
388 
803 
(1,042)
7,306 

16,309 
2,957 
4,908 
(1,165)
23,009 

58,809 
1,351 
4,168 
(13,259)
51,069 

104

 
 
Table of Contents

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on

its behalf by the undersigned, thereunto duly authorized this 5th day of September 2023.

SIGNATURES

BRADY CORPORATION
By:

/s/ ANN E. THORNTON
Ann E. Thornton
Chief Financial Officer, Chief Accounting Officer and Treasurer
(Principal Financial Officer and Principal Accounting Officer)

Pursuant  to  the  requirements  of  the  Securities  Exchange  Act  of  1934,  this  report  has  been  signed  below  by  the  following  persons  on  behalf  of  the

Registrant and in the capacities and on the dates indicated.*

Signature
/s/ RUSSELL R. SHALLER
Russell R. Shaller
/s/ PATRICK W. ALLENDER
Patrick W. Allender
/s/ DAVID S. BEM
David S. Bem
/s/ ELIZABETH P. BRUNO
Elizabeth P. Bruno
/s/ JOANNE COLLINS SMEE
Joanne Collins Smee
/s/ NANCY L. GIOIA
Nancy L. Gioia
/s/ VINEET NARGOLWALA
Vineet Nargolwala
/s/ BRADLEY C. RICHARDSON
Bradley C. Richardson
/s/ MICHELLE E. WILLIAMS
Michelle E. Williams

*

Each of the above signatures is affixed as of September 5, 2023.

President and Chief Executive Officer; Director
(Principal Executive Officer)

Title

Director

Director

Director

Director

Director

Director

Director

Director

105

 
 
 
 
  
  
  
  
  
  
  
EXHIBIT 10.53

BRADY CORPORATION

EXECUTIVE DEFERRED COMPENSATION PLAN

AS AMENDED AND RESTATED EFFECTIVE SEPTEMBER 5, 2023

ARTICLE I

INTRODUCTION

For periods prior to calendar year 2005, Brady Corporation has maintained the Brady Corporation Executive Deferred Compensation
Plan by means of a series of individual deferred compensation agreements with covered executives. Amounts deferred prior to January 1,
2005 (which were all fully vested under Plan terms), including past and future earnings credited thereon, shall remain subject to the terms of
those  individual  agreements  as  previously  in  effect  (the  “Frozen  Agreements”)  but  no  further  amounts  shall  be  deferred  under  the  Frozen
Agreements. All deferrals to the Plan for periods on or after January 1, 2005 shall be governed by the terms and provisions of this document.
Except as provided in Sections 4.2(b)(viii) and 6.1(a)(iii)(C) below, nothing in this document shall apply to amounts deferred prior to 2005
and  past  and  future  earnings  credited  thereon.  This  document  is  intended  to  comply  with  the  provisions  of  Section  409A  of  the  Internal
Revenue Code and shall be interpreted accordingly. If any provision or term of this document would be prohibited by or inconsistent with the
requirements of Section 409A of the Code, then such provision or term shall be deemed to be reformed to comply with Section 409A of the
Code. This Plan is further amended and restated, effective as of the Effective Date, to revise certain Plan terms related to contributions and
distributions.

ARTICLE II

DEFINITIONS

The following definitions shall be applicable throughout the Plan:

2.1

“Account” means the account credited from time to time with bookkeeping amounts equal to the portions of a Participant’s

compensation deferred pursuant to Section 3.2 and earnings credited on such amounts in accordance with Article IV.

2.2

“Administrator” means the Compensation Committee of the Board of Directors of Brady Corporation.

2.3

“Beneficiary” means the person, persons, or entity designated by the Participant to receive any benefits payable under the
Plan  on  or  after  the  Participant’s  death.  Each  Participant  shall  be  permitted  to  name,  change  or  revoke  the  Participant’s  designation  of  a
Beneficiary in writing on a form and in the manner prescribed by the Corporation; provided, however, that the designation on file with the
Corporation at the time of the Participant’s death shall be controlling. Should a Participant fail to make a valid Beneficiary designation or
leave no named Beneficiary surviving, any benefits due shall be paid to such Participant’s spouse, if living; or if not living, then any benefits
due  shall  be  paid  to  such  Participant’s  estate.  A  Participant  may  designate  a  primary  beneficiary  and  a  contingent  beneficiary;  provided,
however,  that  the  Corporation  may  reject  any  such  instrument  tendered  for  filing  if  it  contains  successive  beneficiaries  or  contingencies
unacceptable to it. If  all  Beneficiaries  who  survive  the  Participant  shall  die  before  receiving  the  full  amounts  payable  hereunder,  then  the
payments shall be paid to the estate of the Beneficiary last to die.

2.4

“Code” means the Internal Revenue Code of 1986, including any subsequent amendments.

2.5

“Corporation” means Brady Corporation, and each of its affiliates which has adopted the Plan or may adopt the Plan. The
term “Corporation” as used throughout this Plan shall include references to those affiliates of Brady Corporation which have also adopted the
Plan; provided, however, that for purposes of the power to amend or terminate the Plan or take any other action under or with respect to the
Plan, except for the payment of benefits, the term “Corporation” shall refer only to Brady Corporation.

2.6

2.7

2.8

“Effective Date” means November 20, 2019.

“ERISA” means the Employee Retirement Income Security Act of 1974, including any subsequent amendments.

“Fiscal Year” means the period beginning August 1 and ending July 31.

2.9

“Participant” means a key management or highly compensated employee designated as eligible to participate in the Plan for
a  Plan  Year  under  Section  3.1  (such  persons  shall  be  known  as  “Active  Participants”  for  such  Plan  Year)  and  any  person  who  previously
participated in the Plan and is entitled to benefits.

2.10

“Performance  Based  Bonus”  means  bonus  compensation,  the  amount  of  which  or  entitlement  to,  is  based  on  services
performed  over  a  period  of  at  least  12  consecutive  months  which  is  contingent  on  the  satisfaction  of  pre-established  organizational  or
individual performance criteria, which performance criteria are not substantially certain to be met at the time a deferral election is permitted.
Performance  Based  Bonus  compensation  may  include  payments  based  upon  subjective  performance  criteria,  but  (i)  any  subjective
performance  criteria  must  relate  to  the  performance  of  the  Participant  service  provider,  a  group  of  service  providers  that  includes  the
Participant service provider, or a business unit for which the Participant provides services (which may include the entire organization) and (ii)
the determination that any subjective performance criteria have been met must not be made by the Participant or a family member of the
Participant  (as  defined  in  Code  Section  267(c)(4)  applied  as  if  the  family  of  an  individual  includes  the  spouse  of  any  family  member).
Organizational or individual performance criteria are considered pre-established if established in writing by not later than 90 days after the
commencement  of  the  period  of  service  to  which  the  criteria  relate,  provided  that  the  outcome  is  substantially  uncertain  at  the  time  the
criteria  are  established.  A  Performance  Based  Bonus  may  include  payments  based  on  performance  criteria  that  are  not  approved  by  the
Administrator or by the stockholders of the Corporation. A Performance Based Bonus shall not include any amount or portion of any amount
that will be paid either regardless of performance, or based upon a level of performance that is substantially certain to be met at the time the
criteria are established. Whether a bonus is performance based shall be determined in accordance with the requirements of IRS Reg. Section
1.409A-1 (e) which are summarized in part in this Section 2.10.

2.11

“Plan” means the Brady Corporation Executive Deferred Compensation Plan, as set forth herein, as applicable to amounts

deferred on or after January 1, 2005, and as it may be amended from time to time.

2.12

“Plan Year” means the calendar year.

2.13

"Separation from Service" shall have the meaning set forth in IRS Regulation Section 1.409A-1 the requirements of which

are summarized in part as follows:

(a)

In General. The Participant shall have a Separation from Service with the Corporation if the Participant dies, retires,
or  otherwise  has  a  termination  of  employment  with  the  Corporation.  However,  for  purposes  of  this  Section  2.13,  the  employment
relationship is treated as continuing intact while the individual is on military leave, sick leave, or other bona fide leave of absence if
the period of such leave does not exceed six months, or if longer, so long as the individual retains a right to reemployment with the
Corporation under an applicable statute or by contract. For purposes of this paragraph (a) of this Section

2

2.13, a leave of absence constitutes a bona fide leave of absence only if there is a reasonable expectation that the Participant will
return to perform services for the Corporation. If the period of leave exceeds six months and the individual does not retain a right to
reemployment  under  an  applicable  statute  or  by  contract,  the  employment  relationship  is  deemed  to  terminate  on  the  first  date
immediately  following  such  six-month  period.  Notwithstanding  the  foregoing,  where  a  leave  of  absence  is  due  to  any  medically
determinable physical or mental impairment that can be expected to result in death or can be expected to last for a continuous period
of  not  less  than  six  months,  where  such  impairment  causes  the  Participant  to  be  unable  to  perform  the  duties  of  their  position  of
employment  or  any  substantially  similar  position  of  employment,  a  29-month  period  of  absence  may  be  substituted  for  such  six-
month period.

(b)

Termination of Employment. Whether a termination of employment has occurred is determined based on whether the
facts  and  circumstances  indicate  that  the  Corporation  and  Participant  reasonably  anticipated  that  no  further  services  would  be
performed after a certain date or that the level of bona fide services the Participant would perform after such date (whether as an
employee or as an independent contractor) would permanently decrease to no more than 20 percent of the average level of bona fide
services performed (whether as an employee or an independent contractor) over the immediately preceding 36-month period (or, the
full period of services to the Corporation if the Participant has been providing services to the Corporation less than 36 months). Facts
and circumstances to be considered in making this determination include, but are not limited to, whether the Participant continues to
be  treated  as  an  employee  for  other  purposes  (such  as  continuation  of  salary  and  participation  in  employee  benefit  programs),
whether similarly situated service providers have been treated consistently, and whether the Participant is permitted, and realistically
available, to perform services for other service recipients in the same line of business. The Participant is presumed to have Separated
from Service where the level of bona fide services performed decreases to a level equal to 20 percent or less of the average level of
services  performed  by  the  employee  during  the  immediately  preceding  36-month  period.  The  Participant  will  be  presumed  not  to
have Separated from Service where the level of bona fide services performed continues at a level that is 50 percent or more of the
average level of service performed by the Participant during the immediately preceding 36-month period. No presumption applies to
a decrease in the level of bona fide services performed to a level that is more than 20 percent and less than 50 percent of the average
level  of  bona  fide  services  performed  during  the  immediately  preceding  36-month  period.  The  presumption  is  rebuttable  by
demonstrating that the Corporation and the Participant reasonably anticipated that as of a certain date the level of bona fide services
would be reduced permanently to a level less than or equal to 20 percent of the average level of bona fide services provided during
the  immediately  preceding  36-month  period  or  the  full  period  of  services  to  the  Corporation  if  the  Participant  has  been  providing
services to the Corporation less than 36 months (or that the level of bona fide services would not be so reduced). For example, the
Participant  may  demonstrate  that  the  Corporation  and  the  Participant  reasonably  anticipated  that  the  Participant  would  cease
providing services, but that, after the original cessation of services, business circumstances such as termination of the Participant's
replacement  caused  the  Participant  to  return  to  employment.  Although  the  Participant's  return  to  employment  may  cause  the
Participant to be presumed to have continued in employment because the Participant is providing services at a rate equal to the rate at
which the Participant was providing services before the termination of employment, the facts and circumstances in this case would
demonstrate  that  at  the  time  the  Participant  originally  ceased  to  provide  services,  the  Corporation  reasonably  anticipated  that  the
Participant would not provide services in the future. For purposes of this paragraph (b), for periods during which the Participant is on
a paid bona fide leave of absence (as defined in paragraph (a) of this Section 2.13) and has not otherwise terminated employment
pursuant to paragraph (a) of this Section 2.13, the Participant is treated as providing bona fide services at a level equal to the level of
services  that  the  Participant  would  have  been  required  to  perform  to  receive  the  compensation  paid  with  respect  to  such  leave  of
absence. Periods during which the Participant is on an unpaid bona fide leave of absence (as defined in paragraph (a) of this Section
2.13) and has not otherwise terminated employment pursuant to paragraph (a) of this Section 2.13, are disregarded for purposes of
this paragraph (b) of this Section 2.13 (including for purposes of determining the applicable 36-month (or shorter) period).

3

(c)

Asset Purchase Transactions. Where as part of a sale or other disposition of assets by the Corporation as seller to an
unrelated service recipient (buyer), a Participant of the Corporation would otherwise experience a Separation from Service with the
Corporation, the Corporation and the buyer may retain the discretion to specify, and may specify, whether a Participant providing
services  to  the  Corporation  immediately  before  the  asset  purchase  transaction  and  providing  services  to  the  buyer  after  and  in
connection  with  the  asset  purchase  transaction  has  experienced  a  Separation  from  Service,  provided  that  the  asset  purchase
transaction results from bona fide, arm’s length negotiations, all service providers providing services to the Corporation immediately
before the asset purchase transaction and providing services to the buyer after and in connection with the asset purchase transaction
are  treated  consistently  (regardless  of  position  at  the  Corporation)  for  purposes  of  applying  the  provisions  of  any  nonqualified
deferred compensation plan, and such treatment is specified in writing no later than the closing date of the asset purchase transaction.
For purposes of this paragraph (c), references to a sale or other disposition of assets, or an asset purchase transaction, refer only to a
transfer of substantial assets, such as a plant or division or substantially all the assets of a trade or business.

(d)

Dual  Status.  If  a  Participant  provides  services  both  as  an  employee  of  the  Corporation  and  as  an  independent
contractor of the Corporation, the Participant must separate from service both as an employee and as an independent contractor to be
treated  as  having  Separated  from  Service.  If  a  Participant  ceases  providing  services  as  an  independent  contractor  and  begins
providing  services  as  an  employee,  or  ceases  providing  services  as  an  employee  and  begins  providing  services  as  an  independent
contractor,  the  Participant  will  not  be  considered  to  have  a  Separation  from  Service  until  the  Participant  has  ceased  providing
services in both capacities. Notwithstanding the foregoing, if a Participant provides services both as an employee of the Corporation
and  a  member  of  the  board  of  directors  of  the  Corporation,  the  services  provided  as  a  director  are  not  taken  into  account  in
determining  whether  the  Participant  has  a  Separation  from  Service  as  an  employee  for  purposes  of  this  Plan  unless  this  Plan  is
aggregated with any plan in which the Participant participates as a director under IRS Regulation Section 1.409A-1(c)(2)(ii).

2.14

“Specified Employee” shall have the meaning set forth in IRS Regulation Section 1.409A-1 the requirements of which are

summarized in part as follows:

(a)

In General. “Specified Employee” means a Participant who as of the date of their Separation from Service is a “key
employee” as defined in Code Section 416(i) (disregarding Section 416(i)(5)), i.e., an employee who at any time during the 12 month
period  ending  on  an  identification  date  is  an  officer  of  the  Corporation  or  one  of  its  affiliates  having  an  annual  compensation  as
defined in IRS Regulation Section 1.409A-1(i)(2) greater than $130,000, a 5% owner of the Corporation or one of its affiliates or a
1% owner of the Corporation or one of its affiliates having compensation of more than $150,000. The $130,000 amount described in
the preceding sentence shall be adjusted for cost of living increases in such amounts and at such times as specified by the Internal
Revenue Service. Further,  no  more  than  50  employees  (or,  if  lesser,  the  greater  of  3  or  10%  of  the  employees)  shall  be  treated  as
officers. The foregoing definition shall be interpreted at all times in a manner consistent with such regulations as may be adopted
from  time  to  time  by  the  Internal  Revenue  Service  for  purposes  of  applying  the  key  employee  definition  of  Section  416(i)  to  the
requirements of Code Section 409A. If a person is a key employee as of an identification date, the person is treated as a Specified
Employee  for  the  12-month  period  beginning  on  the  first  day  of  the  fourth  month  following  the  identification  date.  The
“identification date” is December 31.

(b)

In  the  event  of  a  public  offering,  merger,  acquisition,  spin-off,  reorganization  or  other  corporate  transaction,

"Specified Employees" shall be determined as provided in IRS Reg. Section 1.409A-(1)(i)(6).

2.15

 “Unforeseeable Emergency” means a severe financial hardship to a Participant resulting from an illness or accident of the
Participant  or  the  Participant’s  spouse  or  dependent  (as  defined  in  Section  152(a)  of  the  Code),  loss  of  the  Participant’s  property  due  to
casualty (including the need to rebuild a home following damage to

4

a home not otherwise covered by insurance, for example, as a result of a natural disaster), or other similar extraordinary and unforeseeable
circumstances arising as a result of events beyond the control of the Participant. For example, the imminent foreclosure of or eviction from
the Participant’s primary residence may constitute an Unforeseeable Emergency. In addition, the need to pay for medical expenses, including
non-refundable deductibles, as well as for the costs of prescription drug medication, may constitute an Unforeseeable Emergency. Finally, the
need  to  pay  for  funeral  expenses  of  a  spouse  or  a  dependent  (as  defined  in  Code  section  152(a))  may  also  constitute  an  Unforeseeable
Emergency.  Except  as  otherwise  provided  above,  the  purchase  of  a  home  and  the  payment  of  college  tuition  are  not  Unforeseeable
Emergencies.  Whether  a  Participant  is  faced  with  an  Unforeseeable  Emergency  is  to  be  determined  based  on  the  relevant  facts  and
circumstances of each case.

ARTICLE III

PARTICIPATION AND DEFERRALS

3.1

Determination of Participants. Within a reasonable period of time prior to the beginning of a Plan Year or at any time during
a Plan Year, the Administrator will designate employees who will be eligible to become Active Participants in the Plan for that Plan Year (or
the remainder of such Plan Year). An employee designated as an Active Participant for a Plan Year shall remain an Active Participant until
the employee’s Separation from Service or the Administrator or the Board of Directors of the Corporation takes action to terminate such
employee’s participation effective on the first day of any Plan Year subsequent to the date of such action by the Administrator or the Board.

3.2

Deferral Elections.

(a)

Salary  Payments.  An  Active  Participant  may  elect  to  defer  a  specified  percentage  of  their  salary  for  services
performed during a Plan Year by completing and filing such forms as required by the Corporation prior to the first day of the Plan
Year.  A  Participant’s  deferrals  shall  be  taken  at  a  uniform  percentage  rate  from  each  of  their  salary  payments  during  the  year.
Compensation deferred shall be retained by the Corporation, credited to the Participant’s Account pursuant to Section 4.1 and paid in
accordance  with  the  terms  and  conditions  of  the  Plan.  Notwithstanding  the  foregoing,  an  employee  who  is  not  already  eligible  to
participate in any other deferred compensation plan of the account balance type who becomes an Active Participant for the first time
during  a  Plan  Year  (for  example,  an  employee  designated  to  be  a  Participant  by  the  Administrator  upon  hire  or  promotion)  may
within 30 days after the effective date of participation make an election to defer a specified percentage of salary to be paid to them
for services to be performed subsequent to the deferral election.

(b)

Bonus Payments. An Active Participant may elect to defer a portion of any and all bonus payments made to them
during a Plan Year by completing and filing such forms as required by the Corporation. To the extent a bonus payment represents a
payment  of  a  Performance  Based  Bonus,  to  be  effective  the  deferral  election  with  respect  to  such  bonus  must  be  filed  with  the
Corporation at least seven months prior to the end of the period in which the bonus payment is earned. If a bonus payment is not a
Performance Based Bonus but is calculated on a Fiscal Year basis, then to be effective the deferral election must be filed prior to the
beginning  of  the  Fiscal  Year  during  which  the  Participant  first  renders  any  services  giving  rise  to  the  payment  of  the  bonus.  If  a
bonus is not a Performance Based Bonus and is not calculated on a Fiscal Year basis, to be effective, the deferral election must be
filed  prior  to  the  beginning  of  the  first  Plan  Year  in  which  are  performed  any  services  for  which  such  bonus  is  payable.
Notwithstanding  the  foregoing,  an  employee  who  is  not  already  eligible  to  participate  in  any  other  deferred  compensation  plan
sponsored by the Corporation of the account balance type who becomes an Active Participant for the first time during a Plan Year
(for example, an employee designated to be a Participant by the Administrator upon hire or promotion) may within 30 days after the
effective date of participation make an election to defer a specified percentage of any bonus payment for which the service period has
already begun and, in such event, the election shall apply to the portion of bonus compensation equal to the total bonus compensation

5

to be paid to the Participant with respect to that service period multiplied by a fraction of which the numerator is the number of days
remaining in the performance period and the denominator is the total number of days in the performance period.

(c)

Restricted  Stock  Unit  Payments.  An  Active  Participant  may  elect  to  defer  all  (and  not  less  than  all)  of  the  time-
vesting restricted stock units awarded to them by completing and filing such forms as required by the Corporation. To be effective
the  deferral  election  with  respect  to  a  time-vesting  restricted  stock  unit  award  must  be  filed  with  the  Corporation  by  the  deadline
established by the Corporation, which must be either (i) prior to the first day of the Plan Year in which such award is granted, or (ii)
prior to the grant date of such award (a “grant date election”). Notwithstanding the foregoing, if a grant date election is made, then to
the extent required to comply with Section 409A of the Code (A) if the time-vesting restricted stock unit award vests prior to the first
anniversary of the award’s grant date due to the Participant’s death or disability or due to a change in control, the deferral election in
effect for such award shall be cancelled, and (B) such election shall not be given effect if the Participant could vest in such award
prior to the first anniversary of the grant date for any other reason (including due to retirement), even if such vesting event does not
occur.

3.3

Continued Effect of Elections.

(a)

Salary Payments. An Active Participant’s deferral election with respect to a Plan Year under Section 3.2(a) shall be
irrevocable after the last date upon which it may be filed pursuant to Section 3.2(a). For a revocation or amendment to be effective
with  respect  to  salary  payments  during  a  Plan  Year,  it  must  be  filed  by  the  last  date  for  which  an  effective  deferral  election  is
permitted  to  be  filed  with  respect  to  those  salary  payments  under  Section  3.2(a).  An  Active  Participant  must  make  a  new  salary
deferral election for each Plan Year. An Active Participant who does not complete a timely salary deferral election for a Plan Year
shall not have any salary deferred for the Plan Year.

(b)

Bonus  Payments.  An  Active  Participant’s  deferral  election  under  Section  3.2(b)  with  respect  to  a  bonus  shall  be
irrevocable after the last date upon which it may be filed pursuant to Section 3.2(b). For a revocation or amendment to be effective
for any bonus payment, it must be filed by the last date for which an effective deferral election is permitted to be filed with respect to
that  bonus  payment  under  Section  3.2(b).  An  Active  Participant  must  make  a  new  bonus  deferral  election  for  each  Plan  Year.  An
Active Participant who does not complete a timely bonus deferral election for a Plan Year shall not have any bonus deferred for the
Plan Year.

(c)

Restricted  Stock  Unit  Payments.  An  Active  Participant’s  deferral  election  under  Section  3.2(c)  with  respect  to  a
time-vesting  restricted  stock  unit  award  shall  be  irrevocable  as  of  the  deadline  specified  by  the  Corporation  pursuant  to  Section
3.2(c). For a revocation of a deferral election to be effective for any time-vesting restricted stock unit award, it must be filed by the
last date for which an effective deferral election is permitted to be filed with respect to that award. An Active Participant must make
a new deferral election for each grant (or for the grants made in each Plan Year, if applicable) of time-vesting restricted stock units.
An Active Participant who does not complete a timely deferral election for a particular grant of time-vesting restricted stock units
shall not have such units deferred.

3.4

Prior Deferral Elections. Any deferral election made prior to calendar year 2005 under a Frozen Agreement shall be treated
as  a  deferral  election  described  in  Section  3.2(a)  and/or  Section  3.2(b),  as  the  case  may  be,  and  shall  continue  in  effect  until  modified  as
described in Section 3.3 above unless modified earlier pursuant to Section 8.11(a) below.

3.5

Unforeseeable Emergency. In the event that a Participant makes application for a hardship distribution under Section 6.3 and
the Administrator determines that an Unforeseeable Emergency exists, all deferral elections otherwise in effect under this Article III and any
other nonqualified deferred compensation plan of the account balance type sponsored by the Corporation shall immediately terminate upon
such determination. To

6

resume deferrals thereafter, a Participant must make an election satisfying the provisions of Section 3.2(a) and/or (b), as the case may be, as
those provisions apply to someone who is already an Active Participant in the Plan.

3.6

401(k)  Hardship.  Any  deferral  elections  in  effect  under  this  Article  III  shall  be  cancelled  as  required  due  to  a  hardship
distribution described in IRS Regulation Section 1.401(k)-1(d)(3) or any successor thereto. To resume deferrals after the required suspension
period, a Participant must make an election satisfying the provisions of Section 3.2(a) and/or (b), as the case may be, as those provisions
apply to someone who is already an Active Participant in the Plan.

ARTICLE IV

ACCOUNTS

4.1

Credits to Account. Bookkeeping amounts equal to the amounts (or with respect to a deferral of restricted stock units, the
number of share units) deferred by a Participant pursuant to Section 3.2 shall be credited to such Participant’s Deferral Account as soon as
practicable after the deferred compensation would otherwise have been paid (or with respect to a deferral of restricted stock units, the shares
would have otherwise been issued) to such Participant in the absence of deferral.

4.2

Valuation of Account.

(a)

The  Participant’s  Account  shall  be  credited  or  charged  with  deemed  earnings  or  losses  as  if  it  were  invested  in

accordance with paragraph (b) below.

(b)

(i)

The  investment  funds  available  hereunder  for  the  deemed  investment  of  the  Account  shall  be  the  Brady
Stock  Fund  and  such  other  funds  as  the  Administrator  shall  from  time  to  time  determine.  However,  in  no  event  shall  the
Corporation  be  required  to  make  any  such  investment  in  the  Brady  Stock  Fund  or  any  other  investment  fund  and,  to  the
extent  such  investments  are  made,  such  investments  shall  remain  an  asset  of  the  Corporation  subject  to  the  claims  of  its
general creditors.

(ii)

On the date credited to the Participant’s Account, deferrals shall be deemed to be invested in one or more of
the  investment  funds  designated  by  the  Participant  for  such  deemed  investment.  Once  made,  the  Participant’s  investment
designation  shall  continue  in  effect  for  future  deferrals  until  changed  by  the  Participant.  A  Participant  may  change  the
deemed allocation of their existing Participant Account at the times established by the Administrator. Notwithstanding the
foregoing,  a  Participant’s  deferred  time-vesting  restricted  stock  units  will  automatically  have  credited  to  their  Account  a
number of share units in the Brady Stock Fund equal to the number of restricted stock units so deferred.

(iii)

The value of the Brady Stock Fund on any particular date will be based upon the value of the shares of Class
A non-voting common stock of Brady Corporation which the Brady Stock Fund is deemed to hold on that date. The shares of
such stock deemed to be held in the Brady Stock Fund shall be credited with dividends at the time they are credited with
respect to actual shares of Class A non-voting common stock of Brady Corporation and such dividends shall be deemed to be
used  to  purchase  additional  shares  of  Class  A  non-voting  common  stock  of  Brady  Corporation  on  the  day  following  the
crediting of such dividends at the then fair market value price of such stock. The Brady Stock Fund shall also be credited
from time to time with additional shares of Class A non-voting common stock of Brady Corporation equal in number to the
number of shares granted in any stock dividend or split to which the holder of a like number of shares of Class A non-voting
common stock would be entitled. All other distributions with respect to shares of

7

Class A non-voting common stock of Brady Corporation shall be similarly applied. In the event of a distribution of preferred
stock, such preferred stock shall be valued at its par value (or its voluntary liquidating price, if it does not have a par value).

(iv)

The valuation of the funds held in the investments other than the Brady Stock Fund shall be accomplished in
the same manner as though the deemed investment in such funds had actually been made and are valued at their fair market
value price on valuation dates hereunder.

(v)

A Participant’s Account shall be valued as of December 31 each year and at such other times established by
the Administrator, which shall be no less frequently than quarterly. Until such time as the Administrator takes action to the
contrary, such valuation shall be at the same time as valuations made of Brady matched 401(k) plan assets.

(vi)

All elections and designations under this section shall be made in accordance with procedures prescribed by

the Administrator. The Administrator may prescribe uniform percentages for such elections and designations.

(vii)

A  Participant  may  elect  to  reallocate  their  Account  balance  among  the  investment  funds  at  the  times
established  by  the  Administrator.  Notwithstanding  any  other  provision  of  this  Plan  to  the  contrary,  a  Participant  may  not
make any election or transaction in the Brady Stock Fund at a time when the Participant is in possession of any material non-
public information or at a time not permitted under the Corporation’s policy on insider trading.

(viii)

Notwithstanding subparagraph (vii) above, and notwithstanding Article I and Section 2.11 of this Plan to the
contrary, with respect to all amounts held for a Participant, from and after May 1, 2006, a Participant may not transfer any
amount to or from the portion of their account held in the Brady Stock Fund. The preceding sentence shall not apply to a
Participant who has had a Separation from Service prior to May 1, 2006, unless such individual has become re-employed by
the Corporation and eligible to participate in this Plan after such date.

(c)

The Corporation shall provide annual reports to each Participant showing (a) the value of the Account as of the most
recent December 31 , (b) the amount of deferral made by the Participant for the Plan Year ending on such date and (c) the amount of
any investment gain or loss and the costs of administration credited or debited to the Participant’s Account.

st

(d)

Notwithstanding  any  other  provision  of  this  Agreement  that  may  be  interpreted  to  the  contrary,  the  deemed
investments  are  to  be  used  for  measurement  purposes  only  and  shall  not  be  considered  or  construed  in  any  manner  as  an  actual
investment of the Participant’s Account balance in any such fund. In the event that Brady Corporation or the trustee of any grantor
trust  which  Brady  Corporation  may  choose  to  establish  to  finance  some  or  all  of  its  obligations  hereunder,  in  its  own  discretion,
decides to invest funds in any or all of the funds, the Participant shall have no rights in or to such investments themselves. Without
limiting the foregoing, the Participant’s Account balance shall at all times be a bookkeeping entry only and shall not represent any
investment made on the Participant’s behalf by the Corporation or any trust; the Participant shall at all times remain an unsecured
creditor of the Corporation.

5.1

Full Vesting. A Participant shall be fully vested and nonforfeitable at all times in their Account hereunder.

ARTICLE V

VESTING

8

ARTICLE VI

MANNER AND TIMING OF DISTRIBUTION

6.1

Payment of Benefits.

(a)

  After  a  Participant’s  Separation  from  Service  the  Participant’s  Account  shall  be  paid  to  the  Participant  (or  in  the
event of the Participant’s death, to the Participant’s Beneficiary). Payment shall be made in one of the following forms as specified in
the Participant’s payment election pursuant to Section 6.2:

(i)

Single Sum. A single sum distribution of the value of the balance of the Account on the first day of October

following the Participant’s Separation from Service; or

(ii)

Installments. The value of the balance of the Account shall be paid in annual installments on the first day of
October  each  year  with  the  first  of  such  installments  to  be  paid  on  the  first  day  of  October  following  the  Participant’s
Separation  from  Service.  Annual  installments  shall  be  paid  in  one  of  the  alternative  methods  specified  below  over  the
number of years selected by the Participant in the payment election made pursuant to Section 6.2, but not to exceed 10. The
earnings (or losses) provided for in Section 4.2 shall continue to accrue on the balance remaining in the Account during the
period  of  installment  payments.  The  annual  installment  shall  be  calculated  by  multiplying  the  most  recent  value  of  the
Account  by  a  fraction,  the  numerator  of  which  is  one,  and  the  denominator  of  which  is  the  remaining  number  of  annual
payments  due  the  Participant.  By  way  of  example,  if  the  Participant  elects  a  10  year  annual  installment  method,  the  first
payment shall be one-tenth (1/10) of the Account balance. The following year, the payment shall be one-ninth (1/9) of the
Account balance; and so on; or

(iii)

Other Methods and Prior Elections. Any other method authorized by the Plan Administrator as reflected on
the Participant's payment election and elected by the Participant. Payment methods previously allowable under the Plan, such
as the percentage or fixed dollar method of payment, and previously elected by a Participant will remain in effect unless the
Participant elects an alternative payment schedule pursuant to Section 6.2(c); or

(iv)

In Cash or In Stock. Subject to such withholding rules as the Corporation may establish, payments shall be

made in cash and/or Class A non-voting common stock of Brady Corporation pursuant to the following:

(A)

If distribution is made in a single sum, the value of the portion of the Participant’s Account which
consists of the investments other than the Brady Stock Fund shall be paid in cash while the value of the portion of the
Account  which  consists  of  the  Brady  Stock  Fund  shall  be  paid  by  distributing  the  number  of  shares  of  Class  A  non-
voting stock of Brady Corporation which represent the number of deemed shares held in the Brady Stock Fund, except,
however, that any fractional shares shall be valued and distributed in cash.

(B)

If distribution is made in installments or other method (as authorized by the Plan Administrator and
elected by the Participant in their payment election as describe in 6.1(a)(iii), above), a portion of each payment shall be
distributed in cash and a portion in Class A non-voting shares of common stock of Brady Corporation. The portion to be
distributed in cash shall be that portion of the particular payment which is the same percentage as derived by dividing the
value of the Balance in investments (other than the Brady Stock Fund) by the value of the total Account balance and the
portion to be distributed in stock shall be the same percentage as determined by dividing the value of the balance of the
Brady Stock Fund by the

9

value  of  the  total  Account  balance.  The  number  of  shares  of  Class  A  non-voting  shares  of  common  stock  of  Brady
Corporation to be distributed shall be the number having the same value as the portion of the installment to be paid in
such stock, except, however, that any fractional shares shall be distributed in cash.

(C)

Notwithstanding Article I and Section 2.11 of this Plan to the contrary, the rule of this sub-paragraph
(iv) shall apply to amounts held for a Participant under a Frozen Agreement from and after May 1, 2006. The preceding
sentence shall not apply to a Participant who has had a Separation from Service prior to May 1, 2006. Further, the rule of
this  sub-paragraph  (iv)  shall  apply  to  amounts  held  for  a  Participant  in  the  Brady  Stock  Fund  attributable  to  deferred
restricted  stock  units,  which  must  be  distributed  in  the  form  of  Class  A  non-voting  shares  of  common  stock  of  Brady
Corporation. Any shares issued in payment of a deferred restricted stock unit award will be treated as issued under the
equity incentive plan (without regard to the termination of such plan) governing the restricted stock unit award.

(b)

(v) Allocations After Distribution Completed. If any deferred time-vesting restricted stock units would be allocable
to a Participant’s Account after such Account has been distributed in full, then such restricted stock units shall be immediately settled
in Class A non-voting shares of common stock of the Brady Corporation upon the vesting date(s) of such award. In the case of a
Participant who is a Specified Employee, payment pursuant to paragraph (a) above shall commence no earlier than the first day of the
seventh month following the Participant’s Separation from Service. This delay in distribution rule does not apply if the payment is
being made as a result of the Participant’s death or disability. For this purpose, "disability" means that the Participant:

(i)

is unable to engage in any substantial gainful activity by reason of any medically determinable physical or
mental impairment which can be expected to result in death or can be expected to last for a continuous period of not less than
12 months, or

(ii)

is, by reason of any medically determinable physical or mental impairment which can be expected to result
in death or can be expected to last for a continued period of not less than 12 months, receiving income replacement benefits
for a period of not less than three months under an accident and health plan covering the employees of the Corporation or
one of its affiliates in which the Participant is covered.

6.2.

Payment Election.

(a)

For each Plan Year, an individual who is or becomes an Active Participant at the beginning of such Plan Year who is
or  has  been  provided  with  prior  written  notice  of  their  participation  for  such  Plan  Year  shall  complete  a  payment  election  form
specifying the form of payment applicable to the portion of such Participant’s Account under the Plan attributable to participation for
such Plan Year. Notwithstanding the foregoing, a Participant who defers an award of time-vesting restricted stock units pursuant to a
grant date election (as defined in Section 3.3(c)) may make a separate payment election specifying the form of payment applicable to
the portion of such Participant’s Account under the Plan attributable to such award. In the event that a Participant does not make a
timely payment election, a lump sum payment election will apply for the Plan Year in which the contributions are made, or will apply
to the deferred time-vesting restricted stock unit award.

(b)

An individual who first becomes an Active Participant other than on the first day of a Plan Year shall complete a
payment  election  form  specifying  the  form  of  payment  applicable  to  the  portion  of  such  Participant’s  Account  attributable  to
participation for such Plan Year no later than 30 days after the effective date of participation, or with respect to a deferral of a time-
vesting restricted stock unit award pursuant to a grant date election (as defined in Section 3.3(c)), no later than the date the deferral
election for such award becomes irrevocable (i.e., prior to the award grant date). In the event a Participant does not

10

make a timely payment election, a lump sum payment election will apply for the Plan Year in which the contributions are made, or
will apply to the deferred time-vesting restricted stock unit award.

(c)

A  Participant  may  change  the  form  of  payment  (for  example,  from  installments  to  lump  sum)  or  time  of
commencement of distribution (for example, from termination to ten years after termination) with respect to contributions related to
any specific Plan Year or any specific deferred restricted stock unit award, if applicable, by completing and filing a new payment
election form with the Corporation. Such election will apply to the amount contributed for such Plan Year, or the deferred restricted
stock unit award, as applicable, and the earnings on such amount.

(i)

The payment election form on file with the Corporation with respect to a particular portion of their Account
as of the date of the Participant’s Separation from Service shall be controlling. Notwithstanding the foregoing, an election to
change the form of payment with respect to a particular portion of a Participant's Account shall not be effective if they have a
Separation  from  Service  within  twelve  (12)  months  after  the  date  on  which  they  file  the  election  change  with  the
Corporation.

For  example,  if  a  Participant  elected  to  change  from  receiving  a  portion  of  their  Account  in
(a)
installments (commencing on the October 1 following termination of employment) to receiving that portion
in a lump sum (on the October 1 following five (5) years after termination), but then terminated ten months
after making that new election, that new election would not be effective. The Participant would receive that
portion of their Account in the installment method previously in effect.

(ii)

Any change in payment method with respect to a particular portion of a Participant's Account must result in
delaying the commencement of payments with respect to such portion of their Account to a date which is at least five (5)
years following the previously scheduled commencement date.

(a)
For  example,  if  a  Participant  was  to  receive  a  particular  portion  of  their  Account  in  installments
commencing on the October 1 following termination, they could not receive a lump sum of that portion of
their  Account  until  at  least  five  (5)  years  after  the  installments  were  to  commence  (that  is,  the  October  1
following five (5) years after termination).

(iii)

For  purposes  of  compliance  with  Section  409A  of  the  Internal  Revenue  Code,  a  series  of  five  year
installment  payments,  ten  year  installment  payments,  twenty  year  installment  payments,  or  any  other  series  of  installment
payments are each designated as a single payment on the date the first installment payment is due to be paid rather than a
right  to  a  series  of  separate  payments;  therefore,  a  Participant  who  has  elected  (or  is  deemed  to  have  elected)  any  option
under Section 6.1 with respect to a particular portion of their Account may substitute any of the other options for the option
originally  elected  with  respect  to  such  portion  of  their  Account  as  long  as  the  foregoing  one-year  and  five  year  rules  are
satisfied.

(iv)

For  purposes  of  the  right  to  change  the  form  of  payment  or  time  of  commencement  of  distribution  under
Section 6.2(c) above, all amounts credited to a Participant's Account (and earnings and losses on such amounts) with respect
to Plan Years commencing prior to January 1, 2019 shall be treated as made in a single Plan Year, such that a change in the
Plan Year commencing prior to January 1, 2019 will apply to all Plan Years of such Participant commencing prior to January
1, 2019.

11

(d)

The five year delay rule does not apply with respect to a particular portion of their Account if the revised payment
method applies only upon the Participant’s death or disability. For this purpose, disability has the same meaning as in Section 6.1(b).
In the event that the Participant's new payment election with respect to a particular portion of their Account would not be effective
under the foregoing rules, the payment election previously in effect shall with respect to such portion of their Account be controlling.

6.3.

Financial Hardship. A partial or total distribution of the Participant’s Account shall be made prior to Separation from Service
upon the Participant’s request and a demonstration by the Participant of severe financial hardship as a result of an Unforeseeable Emergency.
Such distribution shall be made in a single sum as soon as administratively practicable following the Administrator’s determination that the
foregoing requirements have been met. In any case, a distribution due to Unforeseeable Emergency may not be made to the extent that such
emergency  is  or  may  be  relieved  through  reimbursement  or  compensation  from  insurance  or  otherwise,  by  liquidation  of  the  Participant’s
assets, to the extent the liquidation of such assets would not cause severe financial hardship, or by cessation of deferrals under Section 3.2
and any other nonqualified deferred compensation plan of the account balance type sponsored by the Corporation. Distributions because of
an Unforeseeable Emergency must be limited to the amount reasonably necessary to satisfy the emergency need (which may include amounts
necessary to pay any Federal, state, or local income taxes or penalties reasonably anticipated to result from the distribution). Determinations
of amounts reasonably necessary to satisfy the emergency need must take into account any additional compensation that is available because
of cancellation of a deferral election under Section 3.2 and any other nonqualified deferred compensation plan of the account balance type
sponsored  by  the  Corporation  upon  a  payment  due  to  an  Unforeseeable  Emergency.  The  payment  may  be  made  from  any  arrangement  in
which the Participant participates that provides for payment upon an Unforeseeable Emergency, provided that the arrangement under which
the payment was made must be designated at the time of payment.

6.4.

Delayed Distribution.

(a)

A  payment  otherwise  required  to  be  made  pursuant  to  the  provisions  of  this  Article  VI  shall  be  delayed  if  the
Corporation reasonably anticipates that the Corporation’s deduction with respect to such payment would be limited or eliminated by
application  of  Code  Section  162(m);  provided,  however  that  such  payment  shall  be  made  on  the  earliest  date  on  which  the
Corporation  anticipates  that  the  deduction  of  the  payment  of  the  amount  will  not  be  limited  or  eliminated  by  application  of  Code
Section 162(m). In any event, such payment shall be made no later than the last day of the calendar year in which the Participant has
a Separation from Service or, in the case of a Specified Employee, the last day of the calendar year in which occurs the six (6) month
anniversary of such Separation from Service.

(b)

A payment otherwise required under this Article VI shall be delayed if the Corporation reasonably determines that
the  making  of  the  payment  will  jeopardize  the  ability  of  the  Corporation  to  continue  as  a  going  concern;  provided,  however,  that
payments shall be made on the earliest date on which the Corporation reasonably determines that the making of the payment will not
jeopardize the ability of the Corporation to continue as a going concern.

(c)

A payment otherwise required under this Article VI shall be delayed if the Corporation reasonably anticipates that
the  making  of  the  payment  will  violate  federal  securities  laws  or  other  applicable  law;  provided,  however,  that  payments  shall
nevertheless be made on the earliest date on which the Corporation reasonably anticipates that the making of the payment will not
cause  such  violation.  (The  making  of  a  payment  that  would  cause  inclusion  in  gross  income  or  the  applicability  of  any  penalty
provision or other provision of the Code is not treated as a violation of applicable law.)

(d)

A payment otherwise required under this Article VI shall be delayed upon such other events and conditions as the

Internal Revenue Service may prescribe in generally applicable guidance published in the Internal Revenue Bulletin.

12

6.5.

Inclusion in Income Under Section 409A. Notwithstanding any other provision of this Article VI, in the event this Plan fails
to satisfy the requirements of Code Section 409A and regulations thereunder with respect to any Participant, there shall be distributed to such
Participant as promptly as possible after the Administrator becomes aware of such fact of noncompliance such portion of the Participant’s
Account balance hereunder as is included in income as a result of the failure to comply, but no more. Any such distribution shall be taken on
a pro rata basis from the Participant’s Brady Stock Fund balance and the Participant's other investments in the manner described in Section
6.1(a)(iv)(B).

6.6.

Domestic Relations Order. Notwithstanding any other provision of this Article VI, payments shall be made from an account
of a Participant in this Plan to such individual or individuals (other than the Participant) and at such times as are necessary to comply with a
domestic  relations  order  (as  defined  in  Code  Section  414(p)(1)(B)).  Any  such  distribution  shall  be  taken  on  a  pro  rata  basis  from  the
Participant’s Brady Stock Fund balance and the Participant's other investments in the manner described in Section 6.1(a)(iv)(B).

6.7.

De Minimis Amounts. Notwithstanding any other provision this Article VI, a Participant’s Account balance under this Plan
and all other nonqualified deferred compensation plans of the account balance type shall automatically be distributed to the Participant on or
before the later of: December 31 of the calendar year in which occurs the Participant’s Separation from Service or the 15  day of the third
month  following  the  Participant’s  Separation  from  Service  if  the  total  amount  in  such  Account  balance  at  the  time  of  distribution,  when
aggregated with all other amounts payable to the Participant under all arrangements benefiting the Participant described in Section 1.409A-
1(c) or any successor thereto, do not exceed the amount described in Code Section 402(g)(1)(B). The foregoing lump sum payment shall be
made automatically and any other distribution elections otherwise applicable with respect to the individual in the absence of this provision
shall not apply.

th

6.8.

Overpayments.

(a)

Any overpayments must be returned to the Plan by the recipient.

(b)

The Plan and its agents are authorized to (A) recoup overpayments plus any earnings or interest, and (B) if necessary
and permissible consistent with Section 409A, offset any overpayments that are not returned against other Plan benefits to which the
recipient is or becomes entitled.

ARTICLE VII

ADMINISTRATION

7.1

Compensation  Committee  as  Administrator.  The  Plan  shall  be  administered  by  the  Administrator,  which  shall  be  the
Compensation Committee of the Corporation’s Board of Directors. The  Administrator  shall  have  all  authority  that  may  be  appropriate  for
administering the Plan, including the authority to adopt rules and regulations for the conduct of its affairs and for implementing, amending
and  carrying  out  the  Plan,  interpreting  the  provisions  of  the  Plan  and  determining  a  Participant’s  entitlement  to  benefits  hereunder.  The
Administrator  shall  be  entitled  to  rely  upon  the  Corporation’s  records  as  to  information  pertinent  to  calculations  or  determinations  made
pursuant to the Plan.

The Administrator may also delegate any of its clerical or other administrative duties to one or more officers or employees of the
Corporation,  who  may  assist  the  Administrator  in  the  performance  of  any  of  its  functions  hereunder.  In  the  event  of  such  delegation,  a
reference to the Administrator shall be deemed to refer to such officer(s) or employee(s).

7.2

Authority of Administrator. The Administrator shall have full and complete discretionary authority to determine eligibility
for benefits under the Plan, to construe the terms of the Plan and to decide any matter presented through the claims procedure. Any final
determination by the Administrator shall be binding on all

13

parties  and  afforded  the  maximum  deference  allowed  by  law.  If  challenged  in  court,  such  determination  shall  not  be  subject  to  de  novo
review and shall not be overturned unless proven to be arbitrary and capricious based upon the evidence considered by the Administrator at
the time of such determination.

7.3

Administrator Actions. The Administrator may authorize one or more of its members to execute on its behalf instructions or
directions to any interested party, and any such interested party may rely upon the information contained therein. The members may also act
at a meeting or by unanimous written consent. A majority of the members shall constitute a quorum for the transaction of business and shall
have full power to act hereunder. All decisions shall be made by vote of the majority present at any meeting at which a quorum is present,
except for actions in writing without a meeting, which must be unanimous.

7.4

Minor or Incompetent Payees. If a person to whom a benefit is payable is a minor or is otherwise incompetent by reason of a
physical or mental disability, the Corporation may cause the payments due to such person to be made to another person for the first person’s
benefit  without  any  responsibility  to  see  to  the  application  of  such  payment.  Such  payments  shall  operate  as  a  complete  discharge  of  the
obligations to such person under the Plan.

7.5

No  Liability.  Except  as  otherwise  provided  by  law,  neither  the  Administrator,  nor  any  member  thereof,  nor  any  director,
officer or employee of the Corporation involved in the administration of the Plan shall be liable for any error of judgment, action or failure to
act  hereunder  or  for  any  good  faith  exercise  of  discretion,  excepting  only  liability  for  gross  negligence  or  willful  misconduct.  The
Corporation shall hold harmless and defend any individual in the employment of the Corporation and any director of the Corporation against
any claim, action or liability asserted against them in connection with any action or failure to act regarding the Plan, except as and to the
extent that any such liability may be based upon the individual’s own gross negligence or willful misconduct. This indemnification shall not
duplicate but may supplement any coverage available under any applicable insurance.

7.6

Claims Procedure.

(a)

If the Participant or the Participant’s Beneficiary (hereinafter referred to as a “Claimant”) is denied all or a portion of
an expected benefit under the Plan for any reason, they may file a claim with the Administrator or its designee. The Administrator or
its designee shall notify the Claimant within 60 days of allowance or denial of the claim, unless the Claimant receives written notice
prior  to  the  end  of  the  sixty  (60)  day  period  stating  that  special  circumstances  require  an  extension  of  the  time  for  decision  and
specifying  the  expected  date  of  decision.  The  notice  of  the  such  decision  shall  be  in  writing,  sent  by  mail  to  the  Claimant’s  last
known address, and if a denial of the claim, must contain the following information:

(i)

(ii)

the specific reasons for the denial;

specific reference to pertinent provisions of the Plan on which the denial is based;

(iii)

if  applicable,  a  description  of  any  additional  information  or  material  necessary  to  perfect  the  claim,  an

explanation of why such information or material is necessary, and an explanation of the claims review procedure; and

(iv)

a description of the Plan’s claims review procedure, including a statement of the Claimant’s right to bring a

civil action under Section 502 of ERISA if the Claimant’s claim is denied upon review.

(b)

A Claimant is entitled to request a review of any denial of their claim. The request for review must be submitted in
writing to the Administrator within 60 days after receipt of the notice of the denial. The timely filing of such a request is necessary to
preserve any legal recourse which may be available to the Claimant and, absent the submission of request for review within the 60-
day period, the claim will be deemed to be conclusively denied. Upon submission of a written request for review, the

14

Claimant or their representative shall be entitled to review all pertinent documents, and to submit issues and comments in writing for
consideration  by  the  Administrator.  The  Administrator  shall  fully  and  fairly  review  the  matter  and  shall  consider  all  information
submitted in the review request, without regard to whether or not such information was submitted or considered in the initial claim
determination. The Administrator shall promptly respond to the Claimant, in writing, of its decision within 60 days after receipt of
the review request. However, due to special circumstances, if no response has been provided within the first 60 days, and notice of
the need for additional time has been furnished within such period, the review and response may be made within the following 60
days.  The  Administrator’s  decision  shall  include  specific  reasons  for  the  decision,  including  references  to  the  particular  Plan
provisions upon which the decision is based, notification that the Claimant can receive or review copies of all documents, records
and information relevant to the claim, and information as to the Claimant’s right to file suit under Section 502(a) of ERISA.

(c)

If a determination of disability for purposes of Section 6.1(b) or 6.2 becomes necessary and if such determination is
considered  to  be  with  respect  to  a  claim  for  benefits  based  on  disability  for  purposes  of  29  CFR  Section  2560.503-1,  then  the
Administrator shall adopt and administer a special procedure for considering such disability claims meeting the requirements of 29
CFR Section 2560.503-1 for disability benefit claims.

(d)

Additional claims requirements: Except as required by law or except to the extent the following would violate

Section 409A:

(i)

A Claimant must exhaust all administrative remedies under the Plan before seeking judicial review;

(ii)

A Claimant must bring a legal action (including, but not limited to, a civil action under Section 502(a) of
ERISA  with  respect  to  any  ERISA  Plan)  within  a  reasonable  period  following  a  final  decision  of  an  adverse  benefit
determination (or, in the absence of such a final decision, within a reasonable period following the date the final decision
should have been issued under the Plan); and

(iii)

Claimant may not present in any legal action evidence not timely presented to the Plan Administrator as part

of the Plan’s administrative review process.

ARTICLE VIII

MISCELLANEOUS

8.1

Amendment or Termination. The Corporation (through its Board of Directors or authorized officers or employees and/or the
Compensation Committee) reserves the right to alter or amend the Plan, or any part thereof, in such manner as it may determine, at any time
and for any reason. Further, the Board of Directors of the Corporation reserves the right to terminate the Plan, at any time and for any reason.
Notwithstanding  the  foregoing,  in  no  event  shall  any  amendment  or  termination  deprive  any  Participant  or  Beneficiary  of  any  amounts
credited to them under this Plan as of the date of such amendment or termination; provided, however, that the Corporation may prospectively
change  the  manner  in  which  earnings  are  credited  or  discontinue  the  crediting  of  earnings  and,  further,  the  Corporation  may  make  any
amendment  it  deems  necessary  or  desirable  for  purposes  of  compliance  with  the  requirements  of  Code  Section  409A  and  regulations
thereunder.

If the Plan is amended to freeze benefit accruals, no additional deferrals or contributions shall be credited to any Participant Account
hereunder. Following such a freeze of benefit accruals, Participants’ Accounts shall be paid at such time and in such form as provided under
Article  VI  of  the  Plan.  If  the  Corporation  terminates  the  Plan  and  if  the  termination  is  of  the  type  described  in  regulations  issued  by  the
Internal Revenue Service pursuant to

15

Code Section 409A, then the Corporation shall distribute the then existing Account balances of Participants and beneficiaries in a lump sum
within the time period specified in such regulations and, following such distribution, there shall be no further obligation to any Participant or
beneficiary  under  this  Plan.  However,  if  the  termination  is  not  of  the  type  described  in  such  regulations,  then  following  Plan  termination
Participants’ Accounts shall be paid at such time and in such form as provided under Article VI of the Plan.

8.2

Applicable Law. This Plan shall be governed by the laws of the State of Wisconsin, except to the extent preempted by the

provisions of ERISA or other applicable federal law.

8.3

Relationship to Other Programs. Participation in the Plan shall not affect a Participant’s rights to participate in and receive
benefits under any other plans of the Corporation, nor shall it affect the Participant’s rights under any other agreement entered into with the
Corporation, unless expressly provided otherwise by such plan or agreement. Any amount credited under or paid pursuant to this Plan shall
not be treated as wages, salary or any other type of compensation or otherwise taken into account in the determination of the Participant’s
benefits under any other plans of the Corporation, unless expressly provided otherwise by such plan.

8.4

Non-Assignability  by  Participant.  No  Participant  or  Beneficiary  shall  have  any  right  to  commute,  sell,  assign,  pledge,
convey, or otherwise transfer any rights or claims to receive benefits hereunder, nor shall such rights or claims be subject to garnishment,
attachment, execution or levy of any kind except to the extent otherwise required by law.

8.5

Status of Plan Under ERISA. The Plan is intended to be an unfunded plan maintained by the Corporation primarily for the
purpose of providing deferred compensation for a select group of management or highly compensated employees, as described in Section
201(2), Section 301(a)(3), Section 401(a)(1) and Section 4021(b)(6) of ERISA.

8.6 Withholding. The Corporation shall comply with all applicable tax and governmental withholding requirements. If prior  to
the date of distribution of any amount hereunder, the Federal Insurance Contributions Act (FICA) tax imposed under Code Sections 3101,
3121(a) and 3121(v)(2), where applicable, becomes due, then the Corporation may distribute from the Participant’s Account balance (or from
the deferrals prior to their being credited to the Account) the amount needed to pay the Participant’s portion of such tax, plus an amount equal
to the withholding taxes due under federal, state or local law resulting from the payment of such FICA tax, and an additional amount to pay
the additional income tax at source on wages attributable to the pyramiding of the Code Section 3401 wages and taxes, but no greater than
the aggregate of the FICA tax amount and the income tax withholding related to such FICA tax amount.

8.7

No Right to Continued Employment. Neither participation in this Plan, nor the payment of any benefit hereunder, shall be
construed  as  giving  to  a  Participant  any  right  to  be  retained  in  the  service  of  the  Corporation,  or  limiting  in  any  way  the  right  of  the
Corporation to terminate the Participant’s service at any time. Nor  does  participation  in  this  Plan  guarantee  the  Participant  the  right  to  be
continued in service in any particular position or at any particular rate of compensation.

8.8

Assignability by Corporation. The Corporation shall have the right to assign all of its right, title and obligation in and under
this Plan upon a merger or consolidation in which the Corporation is not the surviving entity or to the purchaser of substantially its entire
business or assets or the business or assets pertaining to a major product line, provided such assignee or purchaser assumes and agrees to
perform after the effective date of such assignment all of the terms, conditions and provisions imposed by this Plan upon the Corporation.
Upon such assignment, all of the rights, as well as all obligations, of the Corporation under this Plan shall thereupon cease and terminate.

8.9

Unsecured Claim; Grantor Trust. The right of a Participant to receive payment hereunder shall be an unsecured claim against
the  general  assets  of  the  Corporation,  and  no  provisions  contained  herein,  nor  any  action  taken  hereunder  shall  be  construed  to  give  any
individual at any time a security interest in any asset of the

16

Corporation,  of  any  affiliated  corporation,  or  of  the  stockholders  of  the  Corporation.  The  liabilities  of  the  Corporation  to  a  Participant
hereunder shall be those of a debtor pursuant to such contractual obligations as are created hereunder and to the extent any person acquires a
right to receive payment from the Corporation hereunder, such right shall be no greater than the right of any unsecured general creditor of the
Corporation.

The  Corporation  may  establish  a  grantor  trust  (but  shall  not  be  required  to  do  so)  to  which  the  Corporation  may  in  its  discretion
contribute  (subject  to  the  claims  of  the  general  creditors  of  the  Corporation)  the  amounts  credited  to  the  Account.  If  a  grantor  trust  is  so
established,  payment  by  the  trust  of  the  amounts  due  the  Participant  or  their  Beneficiary  hereunder  shall  be  considered  a  payment  by  the
Corporation for purposes of this Plan.

8.10 Notices or Filings. Any notice or filing required or permitted to be given to the Administrator hereunder shall be sufficient if

in writing and hand-delivered, or sent by registered or certified mail, to the address below:

Corporate Treasurer
Brady Corporation
P.O. Box 571
Milwaukee, WI 53201-0571

Such notice shall be deemed given as of the date of delivery or, if delivery is made by mail, as of the date shown on the postmark on

the receipt for registration or certification.

Any notice or filing required or permitted to be given to a Participant hereunder shall be sufficient if in writing and hand-delivered,

or sent by mail, to the last known address of the Participant.

8.11 Special  rules  for  2005-2007.  Notwithstanding  the  usual  rules  required  regarding  the  deferral  elections  and  distribution

elections:

(a)

A  Participant  may  on  or  before  March  15,  2005  make  a  new  deferral  election  to  apply  to  amounts  which  would
otherwise  be  paid  in  calendar  year  2005;  provided  that  such  amounts  have  not  been  paid  or  become  payable  at  the  time  of  the
election. Such election shall remain in effect for future years until modified pursuant to Section 3.3(a) and/or (b), as the case may be.

(b)

On or before December 31, 2007, a Participant may make an election as to distribution of their Account from among
the choices described at Section 6.1 hereof without complying with the rules described in Section 6.2 hereof as long as the effect of
the election is not to accelerate payments into 2006 or to defer payments which would otherwise have been made in 2006, and as
long as the effect of the election is not to accelerate the payments into 2007 or to defer payments which would otherwise have been
made in 2007. Such election shall become effective after the last day upon which it is permitted to be made. However, in order to
subsequently change such special election after December 31, 2007, the requirements of Section 6.2 hereof must be satisfied. (This
election will not apply to distribution of the Participant’s accounts holding amounts earned and vested prior to January 1, 2005, if
any, (and earnings credited thereon) since such accounts are not governed by this document but are governed by the Frozen Plan.)

17

IN WITNESS WHEREOF, the Corporation has caused its duly authorized officer to execute this Plan document on its behalf as of

the 5th day of September, 2023.

BRADY CORPORATION

By:
Attest:

/s/ RUSSELL R. SHALLER
/s/ ANN E. THORNTON

18

SCHEDULE OF SUBSIDIARIES OF BRADY CORPORATION
July 31, 2023

EXHIBIT 21

State (Country)
of Incorporation
Wisconsin
Delaware

Percentage of Voting
Securities Owned
Parent
100%

Delaware
Delaware
Delaware

Delaware
Wisconsin
Wisconsin

100%
100%
100%

100%
100%
100%

California

100%

Washington
Australia
Australia

100%
100%
100%

Australia
Belgium
Belgium
Brazil
Canada

100%
100%
100%
100%
100%

Name of Company
Brady Corporation
AIO Acquisition Inc.

Doing Business As:

All-In-One Products
Personnel Concepts

Brady Holdings Mexico LLC
The Code Corporation
Tricor Direct, Inc.

Doing Business As:

  Champion America
Clement Communications
Emedco
Seton
Worldmark of Wisconsin Inc.
Brady International Co.
Brady Worldwide, Inc.

Doing Business As:

Electromark
Nordic ID
Sorbent Products Company
TISCOR
Precision Dynamics Corporation

Doing Business As:

Brady People ID
Dual Core
PDC
IDenticard
PDC IDenticard
Pharmex
PromoVision
TimeMed Labeling Systems

Magicard US, Inc.
Brady Australia Holdings Pty. Ltd.
Brady Australia Pty. Ltd.
Doing Business As:

ID Card Printers
ID Warehouse
ID Wholesaler
IDW Technologies
OZ-ID Identification Products
Safety Signs Service
Scafftag Australia
Seton Australia
Trafalgar First Aid
Visisign

Carroll Australasia Pty. Ltd.
Precision Dynamics Europe SRL
W.H. Brady N.V.
W.H.B. do Brasil Ltda.
W.H.B. Identification Solutions Inc.

Doing Business As:

 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
Brady
Identicam Systems
IDenticard
PDC
Seton

Brady (Beijing) Co. Ltd.
Brady (Xiamen) Co., Ltd.
Brady Investment Management (Shanghai) Co., Ltd.
Brady Printing (Shenzhen) Co., Ltd.
Brady Technology (Wuxi) Co. Ltd.
Brady A/S
Nordic ID Oyj
Braton Europe S.A.R.L.
Brady Groupe S.A.S.

Doing Business As:
Brady
PDC
Seton
Signals
Securimed S.A.S.
Brady GmbH

Doing Business As:
Brady
Code
Nordic ID
PDC
Seton
Transposafe

Bakee Metal Manufactory Company Limited
Brady Corporation Hong Kong Limited
Brady Company India Private Limited
Brady Italia, S.r.l.
Nippon Brady K.K.
Brady Finance Luxembourg S.à.r.l.
Brady Luxembourg S.à.r.l.
Brady S.à.r.l.
Brady Technology SDN. BHD.
Brady Mexico, S. de R.L. de C.V.
W.H. Brady S. de R.L. de C.V.
Brady B.V.

Doing Business As:

PDC

Brady Finance B.V.
Code Corporation B.V.
Brady AS
Pervaco AS
Brady Polska Sp. Z.o.o.
Brady Arabia Manufacturing Company
Brady Asia Holding Pte. Ltd.
Brady Asia Pacific Pte. Ltd.
Brady Corporation Asia Pte. Ltd.
Brady Singapore Pte. Ltd.
Brady s.r.o.
Grafo Wiremarkers Pty. Ltd.
Wiremarkers Africa Pty. Ltd.
Brady IDS Korea LLC
Brady Identificación S.L.U.
Doing Business As:

China
China
China
China
China
Denmark
Finland
France
France

France
Germany

Hong Kong
Hong Kong
India
Italy
Japan
Luxembourg
Luxembourg
Luxembourg
Malaysia
Mexico
Mexico
Netherlands

Netherlands
Netherlands
Norway
Norway
Poland
Saudi Arabia
Singapore
Singapore
Singapore
Singapore
Slovakia
South Africa
South Africa
South Korea
Spain

100%
100%
100%
100%
100%
100%
100%
100%
100%

100%
100%

100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%

100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%

  
  
  
PDC

Nordic ID Iberia, S.L.
Brady AB
Brady Sweden Holding AB
Brady (Thailand) Co., Ltd.
Brady Etiket ve Isaretleme Ticaret Ltd. Sirketi
Brady Middle East FZE
B.I. (UK) Limited
Brady Corporation Limited

Doing Business As:

BIG
PDC
Safetyshop
Scafftag
Seton
Signs and Labels

Brady European Holdings Limited
Magicard Holdings Limited
Magicard Ltd.
Brady Vietnam Company Limited

Spain
Sweden
Sweden
Thailand
Turkey
United Arab Emirates
United Kingdom
United Kingdom

United Kingdom
United Kingdom
United Kingdom
Vietnam

100%
100%
100%
100%
100%
100%
100%
100%

100%
100%
100%
100%

CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

We consent to the incorporation by reference in Registration Statement Nos. 333-38857, 333-92417, 333-137686, 333-177039 and 333-212625 on Form S-
8  and  Registration  Statement  No.  333-248835  on  Form  S-3  of  our  reports  dated  September  5,  2023,  relating  to  the  financial  statements  of  Brady
Corporation and the effectiveness of Brady Corporation’s internal control over financial reporting, appearing in this Annual Report on Form 10-K of Brady
Corporation for the year ended July 31, 2023.

EXHIBIT 23

/s/ DELOITTE & TOUCHE LLP

Milwaukee, Wisconsin, US
September 5, 2023

EXHIBIT 31.1

I, Russell R. Shaller, certify that:

(1) I have reviewed this annual report on Form 10-K of Brady Corporation;

RULE 13a-14(a)/15d-14(a) CERTIFICATION

(2) Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the

statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

(3) Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the

financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

(4) The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in
Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for
the registrant and have:

a)  Designed  such  disclosure  controls  and  procedures,  or  caused  such  disclosure  controls  and  procedures  to  be  designed  under  our  supervision,  to
ensure  that  material  information  relating  to  the  registrant,  including  its  consolidated  subsidiaries,  is  made  known  to  us  by  others  within  those  entities,
particularly during the period in which this report is being prepared;

b)  Designed  such  internal  control  over  financial  reporting,  or  caused  such  internal  control  over  financial  reporting  to  be  designed  under  our
supervision  to  provided  reasonable  assurance  regarding  the  reliability  of  financial  reporting  and  the  preparation  of  financial  statements  for  external
purposes in accordance with generally accepted accounting principles;

c)  Evaluated  the  effectiveness  of  the  registrant’s  disclosure  controls  and  procedures  and  presented  in  this  report  our  conclusions  about  the

effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent
fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect,
the registrant’s internal control over financial reporting; and

(5) The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to

the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably

likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control

over financial reporting.

Date: September 5, 2023

/s/ RUSSELL R. SHALLER
Russell R. Shaller
President and Chief Executive Officer

 
EXHIBIT 31.2

I, Ann E. Thornton, certify that:

(1) I have reviewed this annual report on Form 10-K of Brady Corporation;

RULE 13a-14(a)/15d-14(a) CERTIFICATION

(2) Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the

statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

(3) Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the

financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

(4) The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in
Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for
the registrant and have:

a)  Designed  such  disclosure  controls  and  procedures,  or  caused  such  disclosure  controls  and  procedures  to  be  designed  under  our  supervision,  to
ensure  that  material  information  relating  to  the  registrant,  including  its  consolidated  subsidiaries,  is  made  known  to  us  by  others  within  those  entities,
particularly during the period in which this report is being prepared;

b)  Designed  such  internal  control  over  financial  reporting,  or  caused  such  internal  control  over  financial  reporting  to  be  designed  under  our
supervision  to  provided  reasonable  assurance  regarding  the  reliability  of  financial  reporting  and  the  preparation  of  financial  statements  for  external
purposes in accordance with generally accepted accounting principles;

c)  Evaluated  the  effectiveness  of  the  registrant’s  disclosure  controls  and  procedures  and  presented  in  this  report  our  conclusions  about  the

effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent
fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect,
the registrant’s internal control over financial reporting; and

(5) The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to

the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably

likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control

over financial reporting.

Date: September 5, 2023

/s/ ANN E. THORNTON
Ann E. Thornton
Chief Financial Officer, Chief Accounting Officer and Treasurer

 
SECTION 1350 CERTIFICATION

EXHIBIT 32.1

Pursuant  to  18  U.S.C.  Section  1350,  as  adopted  pursuant  to  Section  906  of  the  Sarbanes-Oxley  Act  of  2002,  the  undersigned  officer  of  Brady

Corporation (the “Company”) certifies to his knowledge that:

(1) The Annual Report on Form 10-K of the Company for the year ended July 31, 2023 fully complies with the requirements of Section 13(a) or

15(d) of the Securities Exchange Act of 1934; and

(2)  The  information  contained  in  that  Form  10-K  fairly  presents,  in  all  material  respects,  the  financial  conditions  and  results  of  operations  of  the

Company.

Date: September 5, 2023

/s/ RUSSELL R. SHALLER
Russell R. Shaller
President and Chief Executive Officer

A  signed  original  of  this  written  statement  required  by  Section  906,  or  other  document  authenticating,  acknowledging,  or  otherwise  adopting  the
signature that appears in typed form within the electronic version of this written statement required by Section 906, has been provided to the Company and
will be retained by the Company and furnished to the Securities and Exchange Commission or its staff upon request. This certification accompanies this
report  pursuant  to  Section  906  of  the  Sarbanes-Oxley  Act  of  2002  and  shall  not  be  deemed  filed  by  the  Company  for  purposes  of  Section  18  of  the
Securities Exchange Act of 1934, as amended.

SECTION 1350 CERTIFICATION

EXHIBIT 32.2

Pursuant  to  18  U.S.C.  Section  1350,  as  adopted  pursuant  to  Section  906  of  the  Sarbanes-Oxley  Act  of  2002,  the  undersigned  officer  of  Brady

Corporation (the “Company”) certifies to her knowledge that:

(1) The Annual Report on Form 10-K of the Company for the year ended July 31, 2023 fully complies with the requirements of Section 13(a) or

15(d) of the Securities Exchange Act of 1934; and

(2)  The  information  contained  in  that  Form  10-K  fairly  presents,  in  all  material  respects,  the  financial  conditions  and  results  of  operations  of  the

Company.

Date: September 5, 2023

/s/ ANN E. THORNTON
Chief Financial Officer, Chief Accounting Officer and Treasurer
(Principal Financial Officer and Principal Accounting Officer)

A  signed  original  of  this  written  statement  required  by  Section  906,  or  other  document  authenticating,  acknowledging,  or  otherwise  adopting  the
signature that appears in typed form within the electronic version of this written statement required by Section 906, has been provided to the Company and
will be retained by the Company and furnished to the Securities and Exchange Commission or its staff upon request. This certification accompanies this
report  pursuant  to  Section  906  of  the  Sarbanes-Oxley  Act  of  2002  and  shall  not  be  deemed  filed  by  the  Company  for  purposes  of  Section  18  of  the
Securities Exchange Act of 1934, as amended.