Quarterlytics / Consumer Defensive / Packaged Foods / Coffee Holding Co.Inc.

Coffee Holding Co.Inc.

jva · NASDAQ Consumer Defensive
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Ticker jva
Exchange NASDAQ
Sector Consumer Defensive
Industry Packaged Foods
Employees 51-200
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FY2008 Annual Report · Coffee Holding Co.Inc.
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SECURITIES & EXCHANGE COMMISSION EDGAR FILING

COFFEE HOLDING CO INC

Form: 10-K 

Date Filed: 2009-01-29

Corporate Issuer CIK:   1007019
Symbol:
SIC Code:

JVA
2080

© Copyright 2014, Issuer Direct Corporation. All Right Reserved. Distribution of this document is strictly prohibited, subject to the
terms of use.

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
———————
FORM 10-K
———————

☑  ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended: October 31, 2008
or

❑  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from: _____________ to _____________
———————
COFFEE HOLDING CO., INC.
(Exact name of registrant as specified in its charter)
———————

Nevada
(State or Other Jurisdiction
of Incorporation or Organization)

333-00588-NY
(Commission
File Number)

11-2238111
(I.R.S. Employer
Identification No.)

4401 First Avenue, Brooklyn, New York  11232-0005
(Address of principal executive offices)(Zip Code)
 (718) 832-0800
(Registrant’s telephone number, including area code)

Securities registered pursuant to Section 12(b) of the Act:

Title of each class

Name of each exchange on which registered

Common Stock, Par Value $0.001 Per Share  

American Stock Exchange

Securities registered pursuant to Section 12(g) of the Act:

None
Indicate by check mark if registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.Yes❑ No  ☑
Indicate by check mark if registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.
Indicate  by  check  mark  whether  the  registrant  (1)  has  filed  all  reports  required  to  be  filed  by  Section  13  or  15(d)  of  the  Securities
Exchange Act of 1934 during the past 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been
subject to such filing requirements for the past 90 days.  Yes ☑  No ❑

Yes ❑ No ☑

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be
contained in, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form
10-K or any amendment to this Form 10-K. Yes ☑  No ❑

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, or a non-accelerated filer.  See definition of

“accelerated filer and large accelerated filer” in Rule 12b-2 of the Exchange Act.  (Check one):

Large accelerated filer  ❑                     

Non-accelerated filer  ❑                      

(Do not check if a smaller reporting company)

Accelerated filer  ❑                  

Smaller reporting company  ☑       

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act).  Yes ❑  No ☑
The aggregate market value of the common equity held by non-affiliates of the registrant, computed by reference to the closing price of

the registrant’s common stock on the American Stock Exchange on December 31, 2008, was $1,864,597.

As of December 31, 2008, the registrant had 5,428,702 shares of common stock, par value $0.001 per share, outstanding.  

Portions of the registrant’s proxy statement for the 2009 annual meeting of stockholders to be filed pursuant to Regulation 14A within 120 days
after registrant’s fiscal year ended October 31, 2008, are incorporated by reference in Part III of this Form 10-K.

Documents incorporated by reference

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

TABLE OF CONTENTS

PART I

ITEM 1.          BUSINESS

ITEM 1A.        RISK FACTORS

ITEM 1B.       UNRESOLVED STAFF COMMENTS

ITEM 2.           PROPERTIES16

ITEM 3.           LEGAL PROCEEDINGS

ITEM 4.           SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

PART II

ITEM 5.           MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER
                           MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES

ITEM 6.           SELECTED FINANCIAL DATA

ITEM 7.            MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
                          AND RESULTS OF OPERATION

ITEM 7A.       QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

ITEM 8.           FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

ITEM 9.           CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING
                         AND FINANCIAL DISCLOSURE

ITEM 9A.        CONTROLS AND PROCEDURES

ITEM 9B.       OTHER INFORMATION

PART III

ITEM 10.         DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE

ITEM 11.         EXECUTIVE COMPENSATION

ITEM 12.         SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT
                        AND RELATED STOCKHOLDER MATTERS

ITEM 13.        CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR
                       INDEPENDENCE

ITEM 14.         PRINCIPAL ACCOUNTING FEES AND SERVICES

ITEM 15.         EXHIBITS, FINANCIAL STATEMENT SCHEDULES

PART IV

SIGNATURES

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ITEM 1. BUSINESS

General Overview

PART I

Products and Operations. We are an integrated wholesale coffee roaster and dealer in the United States. Our

core products can be divided into three categories:

·

·

·

Wholesale Green Coffee:  unroasted raw beans imported from around the world and sold to large and small
roasters and coffee shop operators;

Private Label Coffee: coffee roasted, blended, packaged and sold under the specifications and names of
others, including supermarkets that want to have their own brand name on coffee to compete with national
brands; and

Branded Coffee: coffee roasted and blended to our own specifications and packaged and sold under our
seven proprietary and licensed brand names in different segments of the market.

Our private label and branded coffee products are sold throughout the United States and Canada to supermarkets,
wholesalers, and individually owned and multi-unit retail customers. Our unprocessed green coffee, which includes over 90
specialty coffee offerings, is sold to specialty gourmet roasters.

We conduct our operations in accordance with strict freshness and quality standards. All of our private label and

branded coffees are produced from high quality coffee beans that are deep roasted for full flavor using a slow roasting
process that has been perfected utilizing our more than thirty years of experience in the coffee industry. In order to ensure
freshness, our products are delivered to our customers within 72 hours of roasting. We believe that our long history has
enabled us to develop a loyal customer base.

We were founded and incorporated in New York State in 1971 and have been a family operated business for over

35 years. In 1998, we merged with Transpacific International Group Corp. and became a Nevada corporation. In May 2005,
we concluded our initial public offering and our common stock began trading on the American Stock Exchange under the
symbol “JVA.” Our fiscal year ends on October 31.

Our corporate offices are located at 4401 First Avenue, Brooklyn, New York 11232. Our telephone number is (718)

832-0800 and our website address is www.coffeeholding.com.

Our Competitive Strengths

To achieve our growth objectives described below, we intend to leverage the following competitive strengths:

National Distribution with Capacity For Growth.  From 1991 to 2004, we expanded our distribution to a national

platform while operating from only our East Coast location by making capital investments to improve our roasting,
packaging and fulfillment infrastructure to support the production and distribution of large quantities of fresh coffee products
throughout the United States. In February 2004, we acquired certain assets of Premier Roasters, a roaster-dealer located in
La Junta, Colorado, for $825,000. The assets purchased by us include all of the operating equipment located at Premier
Roasters’ La Junta and Rocky Ford, Colorado locations, as well as all labels for all of Premier Roasters’ coffee products. In
connection with the acquisition of these assets, we reached an agreement with the City of La Junta, Colorado on a 20-year
lease for a 50,000 square foot facility in La Junta. We are using the assets that we purchased to expand our integrated
wholesale coffee roaster and dealer operations in the Western United States. By operating out of two facilities, we have
gained new economies of scale in both manufacturing and logistical efficiencies and are confident that we can compete
aggressively throughout the United States. These two facilities allow us to reduce our freight and shipping costs to the
Western United States, thereby enabling us to be more competitive in bidding for new business. In addition, our presence in
Colorado has increased the number of customers we have because of our proximity to the West Coast.

In April 2006, the Company and Caruso's Coffee of Brecksville, Ohio formed Generations Coffee Company, LLC, a

Delaware limited liability company, which engages in the roasting, packaging and sale of private label specialty coffee
products. We own 60 %of the joint venture and are the exclusive supplier of its coffee inventory. We believe that the
Generations Coffee joint venture will allow us to bid on the private label gourmet whole bean business which we have not
been equipped to pursue from an operational standpoint in the past. With

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this specialty roasting facility in place, in many cases right in the backyard of our most important wholesale and retail
customers, we believe that we are in an ideal position to combine our current canned private label business with high-end
private label specialty whole bean business. High-end specialty whole bean coffee sells for as much as three times more
per pound than the canned coffees in which we currently specialize.

Positioned to Profitably Grow Through Varying Cycles of the Coffee Market.   We believe that we are one of
the few coffee companies to offer a broad array of branded and private label roasted ground coffees and wholesale green
coffee across the spectrum of consumer tastes, preferences and price points. While many of our competitors engage in
distinct segments of the coffee business, we sell products in each of the following areas:

·

·

·

·

·

·

·

Retail branded coffee;

Mainstream retail private label coffee

Specialty retail coffees both private label and branded

Wholesale specialty green and gourmet whole bean coffees;

Food service;

Instant coffees; and

Niche products.

Our branded and private label roasted ground coffees are sold predominantly at competitive and value price levels
while some of our other branded and specialty coffees are sold predominantly at the premium price levels. Premium price
level coffee is high-quality gourmet coffee, such as AA Arabica coffee, which sells at a substantial premium over traditional
retail canned coffee, while competitive and value price level coffee is mainstream or traditional canned coffee. Because of
this diversification, we believe that our profitability is not dependent on any one area of the coffee industry and, therefore, is
less sensitive than our competition to potential coffee commodity price and overall economic volatility.

Wholesale Green Coffee Market Presence. As a large roaster/dealer of green coffee, we believe that we are

favorably positioned to increase our specialty coffee sales. Since 1998, we have increased the number of our wholesale
green coffee customers, including coffee houses, single store operators, mall coffee stores and mail order sellers, by 129%
from 150 to 344. We are a charter member of the Specialty Coffee Association of America and one of the largest
distributors of Swiss Water Processed Decaffeinated Coffees along the East Coast. In addition, although we do not have
any formalized, material agreements or long-term contracts with it, we have a 17-year relationship with Green Mountain
Coffee Roasters, our largest wholesale green coffee customer. In 2007, we added two green coffee salespersons in Florida
and Oregon to enable us to further grow our green coffee business in the southern and western United States. These
salespersons are responsible for adding approximately 95 new customers. Our 35-plus years of experience as a roaster
and a dealer of green coffee allows us to provide our roasting experience as a value added service to our gourmet roaster
customers. The assistance we provide to our customers includes training, coffee blending and market identification. We
believe that our relationships with wholesale green coffee customers and our focus on selling green coffee as a wholesaler
has enabled us to participate in the growth of the specialty coffee market while mitigating the risks associated with the
competitive retail specialty coffee environment.

Diverse Portfolio of Differentiated Branded Coffees.  Currently, our highest net profit margin is on our branded
coffees. We have amassed a portfolio of five proprietary name brands sold to supermarkets, wholesalers and individually
owned stores in the United States, including brands for specialty espresso, Latin espresso, Italian espresso, 100%
Colombian coffee and blended coffee. In addition, we have entered into a licensing agreement with Del Monte Corporation
for the exclusive right to use the S&W and IL CLASSICO trademarks in the United States and other countries approved by
Del Monte Corporation in connection with the production, manufacture and sale of roasted whole bean and ground coffee
for distribution to retail customers. We plan to broaden our customer base and increase penetration with existing customers
by expanding the S&W label from a well-known brand on the West Coast to a well-known brand throughout the United
States. In July 2007, we entered into a three-year licensing agreement with Entenmann’s Products, Inc., a subsidiary of
Entenmann’s, Inc., which is one of the nation’s oldest baking companies. The agreement gives us the exclusive rights to
manufacture, market and distribute a full line of Entenmann’s brand coffee products throughout the United States. We have
developed not only mainstream

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Entenmann’s coffee items, but upscale flavored Entenmann’s products in twelve-ounce valve bags as well. These products
will give the line a visible upscale image to our retailers and their customers, which we believe will be integral to the long-
term success of this arrangement. Our first production run was in February 2008 and our Entenmann’s coffee products
began appearing in supermarkets in the Northeast during mid-March 2008. Our existing portfolio of differentiated brands
combined with our management expertise serve as a platform to add additional name brands through acquisition or
licensing agreements which target product niches and segments that do not compete with our existing brands.

Management Has Extensive Experience in the Coffee Industry.  We have been a family operated business for
three generations. Throughout this time, we have remained profitable through varying cycles in the coffee industry and the
economy. Andrew Gordon, our President, Chief Executive Officer and Chief Financial Officer, and David Gordon, our
Executive Vice President – Operations, have worked with Coffee Holding for 26 and 28 years, respectively. David Gordon
is an original member of the Specialty Coffee Association of America. We believe that our employees and management are
dedicated to our vision and mission, which is to produce high quality products, as well as to provide quality and responsive
service to our customers.

Our Growth Strategy

We believe that significant growth opportunities exist by selectively pursuing strategic acquisitions and alliances,

targeting the rapidly growing Hispanic market in the United States, increasing penetration with existing customers by
adding new products, and developing our food service business. By capitalizing on this strategy, we hope to continue to
grow our business with our commitment to quality and personalized service to our customers. We do not intend to compete
on price alone nor do we intend to expand sales at the expense of profitability.

Selectively Pursue Strategic Acquisitions and Alliances.  We intend to expand our operations by acquiring

coffee companies, seeking strategic alliances and acquiring or licensing brands, which complement our business
objectives. Consistent with this strategy, in February 2004, we acquired certain assets of Premier Roasters and entered
into a licensing agreement with Del Monte Corporation for the exclusive right to use the S&W and IL CLASSICO
trademarks, including Premium, Premium Decaf, French Roast, Colombian, Colombian Decaf, Swiss Water Decaf, Kona,
and Mellow'd Roast lines, in the United States and other countries approved by Del Monte Corporation in connection with
the production, manufacture and sale of roasted whole bean and ground coffee for distribution at the retail level.

In April 2006, we entered into a joint venture with Caruso’s Coffee of Brecksville, Ohio and formed Generations

Coffee Company, LLC, which engages in the roasting, packaging and sale of private label specialty coffee products. We
believe this joint venture will allow us to successfully bid on and compete for specialty private label coffee opportunities
which we were not operationally set up to compete for in the past.

In July 2007, we entered into a licensing agreement with Entenmann’s Products, Inc., which gives us the exclusive
rights to manufacture, market and distribute a full line of Entenmann’s brand coffee products throughout the United States.
We have developed not only mainstream Entenmann’s coffee items, but upscale flavored Entenmann’s products in twelve-
ounce valve bags as well. These products will give the line a visible upscale image to our retailers and their customers,
which we believe will be integral to the long-term success of this arrangement.

Grow Our Café Caribe and Café Supremo Products.  The Hispanic population in the United States is growing at
nine times the average rate and now represents the largest minority demographic in the United States. We believe there is
significant opportunity for our Café Caribe and Café Supremo brands to gain market share among Hispanic consumers in
the United States. Café Caribe, which has historically been our leading brand by revenue, is a specialty espresso coffee
that targets espresso coffee drinkers and, in particular, Hispanic consumers. Café Supremo is a specialty espresso coffee
which is priced for the more price sensitive Hispanic espresso coffee drinker.

Further Market Penetration of Our Niche Products. We intend to capture additional market share through our

existing distribution channels by selectively adding or introducing new brand names and products across multiple price
points, including:

·

·

·

Specialty blends;

Private label “value” blends and trial-sized mini-brick packages;

Specialty instant coffees;

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·

·

Instant cappuccinos and hot chocolates; and

Tea line products.

Develop Our Food Service Business.  We plan to expand further into the food service business by developing

new distribution channels for our products. Currently, we have a limited presence in the food service market. In 2003, we
began marketing our upscale restaurant and Colombian coffee brands to hotels, restaurants, office coffee services
companies and other food service retailers. In addition, we have expanded our food service offerings to include instant
cappuccinos, tea products and an equipment program for our customers. We attend at least four annual trade shows held
by various buying groups, which provide us a national audience to market our food service products.

Our Core Products

Our core products can be divided into three categories:

·

·

·

Wholesale Green Coffee:  unroasted raw beans imported from around the world and sold to large and small
roasters and coffee shop operators;

Private Label Coffee: coffee roasted, blended, packaged and sold under the specifications and names of
others, including supermarkets that want to have their own brand name on coffee to compete with national
brands; and

Branded Coffee: coffee roasted and blended to our own specifications and sold under our seven proprietary
and licensed brand names in different segments of the market.

Wholesale Green Coffee. The specialty green coffee market represents the fastest growing area of our industry.

The number of gourmet coffee houses have been increasing in all areas of the United States. The growth in specialty
coffee sales has created a marketplace for higher quality and differentiated products, which can be priced at a premium in
the marketplace. As a large roaster/dealer of green coffee, we are favorably positioned to increase our specialty coffee
sales. We sell green coffee beans to small roasters and coffee shop operators located throughout the United States and
carry over 90 different varieties. Specialty green coffee beans are sold unroasted, direct from warehouses to small roasters
and gourmet coffee shop operators, which then roast the beans themselves. We sell from as little as one bag (132 pounds)
to a full truckload (44,000 pounds) depending on the size and need of the customer. We believe that we can increase sales
of wholesale green coffee without venturing into the highly competitive retail specialty coffee environment and that we can
be as profitable or more profitable than our competition in this segment by selling “one bag at a time” rather than “one cup
at a time.”

Private Label Coffee.  We roast, blend, package and sell coffee under private labels for companies throughout the
United States and Canada. Our private label coffee is sold in cans, brick packages and instants in a variety of sizes. As of
October 31, 2008, we supplied coffee under approximately 422 different labels to wholesalers and retailers, including
Supervalu and C&S Wholesale, two of the largest grocery wholesalers in North America according to Private Label
Magazine. We produce private label coffee for customers who desire to sell coffee under their own name but do not want to
engage in the manufacturing process. Our private label customers seek a quality similar to the national brands at a lower
cost, which represents a better value for the consumer.

Branded Coffee. We roast and blend our branded coffee according to our own recipes and package the coffee at

our facilities in Brooklyn, New York, La Junta, Colorado, and Brecksville, Ohio.  We then sell the packaged coffee under
our brand labels to supermarkets, wholesalers and individually owned stores throughout the United States.

We hold trademarks for each of our proprietary name brands and have the exclusive right to use the S&W, IL
CLASSICO, and Entenmann’s trademarks in the United States in connection with the production, manufacture and sale of
roasted whole bean and ground coffee for distribution at the retail level. For further information regarding our trademark
rights, see “Business-Trademarks.”

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Each of our name brands is directed at a particular segment of the coffee market. Our branded coffees are:

·

·

·

·

·

·

·

·

Café Caribe is a specialty espresso coffee that targets espresso coffee drinkers and, in particular, the
Hispanic consumer market;

S&W is an upscale canned coffee established in 1921 and includes Premium, Premium Decaf, French Roast,
Colombian, Colombian Decaf, Swiss Water Decaf, Kona, Mellow'd Roast and IL CLASSICO lines;

Café Supremo is a specialty espresso that targets espresso drinkers of all backgrounds and tastes. It is
designed to introduce coffee drinkers to the tastes of dark roasted coffee;

Don Manuel is produced from the finest 100% Colombian coffee beans. Don Manuel is an upscale quality
product which commands a substantial premium compared to the more traditional brown coffee blends. We
also use this known trademark in our food service business because of the high brand quality;

Fifth Avenue is a blended coffee that has become popular as an alternative for consumers who purchase
private label or national branded coffee. We also market this brand to wholesalers who do not wish to
undertake the expense of developing a private label coffee program under their own name;

Via Roma is an Italian espresso targeted at the more traditional espresso drinker; and

Il CLASSICO is an S&W brand espresso product; and

Our Entenmann's line of coffee products consists of three canned coffees and six different bagged coffees,
each of which is made from superior quality 100% Arabica Specialty Coffee beans that represent less than
10% of all coffee beans grown in the world.

Other Products

We also offer several niche products, including:

·

·

·

·

trial-sized mini-brick coffee packages;

specialty instant coffees;

instant cappuccinos and hot chocolates; and

tea line products.

Raw Materials

Coffee is a commodity traded on the Commodities and Futures Exchange subject to price fluctuations. Over the

past five years, the average price per pound of coffee beans ranged from approximately $0.43 to $1.73. The price for
coffee beans on the commodities market as of October 31, 2008 was $1.13 per pound. Specialty green coffee, unlike most
coffee, is not tied directly to the commodities cash markets. Instead, it tends to trade on a negotiated basis at a substantial
premium over commodity coffee pricing, depending on the origin, supply and demand at the time of purchase. We are a
licensed Fair Trade dealer for Fair Trade certified coffee. Fair Trade certified coffee helps small coffee farmers to increase
their incomes and improve the prospects of their communities and families by guaranteeing farmers a minimum price of five
cents above the current market price. Although we may purchase Fair Trade certified coffee from time to time, we are not
obligated to do so and we do not have any commitments to purchase Fair Trade certified coffee. Our Cleveland Facility
operated by Generations Coffee is certified organic by the Organic Crop Improvement Association (OCIA). All of our
specialty green coffees, as well as all of the other coffees we import for roasting, are subject to multiple levels of quality
control.

We purchase our green coffee from dealers located primarily within the United States. The dealers supply us with

coffee beans from many countries, including Colombia, Mexico, Kenya, Indonesia, Brazil and Uganda. In fiscal 2008,
approximately 97% all of our green coffee purchases were from ten suppliers. One of these suppliers, Rothfos Corporation,
accounted for approximately $24.2 million, or 42% of our total product purchases. An employee of Rothfos Corporation is
one of our directors. Another of these suppliers, Atlantic (USA) Inc., accounted

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for approximately $4.5 million, or 10% of our total product purchases. We do not have any formalized, material agreements
or long-term contracts with any of these suppliers. Rather, our purchases are typically made pursuant to individual
purchase orders. We do not believe that the loss of any one supplier, including Rothfos, would have a material adverse
effect on our operations due to the availability of alternate suppliers.

The supply and price of coffee beans are subject to volatility and are influenced by numerous factors which are
beyond our control. Supply and price can be affected by factors such as weather, politics and economics in the coffee
exporting countries. Increases in the cost of coffee beans can, to a certain extent, be passed on to our customers in the
form of higher prices for coffee beans and processed coffee. Drastic or prolonged increases in coffee prices could also
adversely impact our business as it could lead to a decline in overall consumption of coffee. Similarly, rapid decreases in
the cost of coffee beans could force us to lower our sale prices before realizing cost reductions in our purchases.

We subject all of our private unroasted green coffee to both a pre-shipment sample approval and an additional
sample approval upon arrival into the United States. Once the arrival sample is approved, we then bring the coffee to one of
our facilities to roast and blend according to our own strict specifications. During the roasting and blending process,
samples are pulled off the production line and tested on an hourly basis to ensure that each batch roasted is consistent with
the others and meets the strict quality standards demanded by our customers and us.

Our Use of Derivatives

Historically, we have used short-term coffee futures and options contracts primarily for the purpose of partially
hedging and minimizing the effects of changing green coffee prices and to reduce our cost of sales. In addition, we acquire
futures contracts with longer terms, generally three to four months, primarily for the purpose of guaranteeing an adequate
supply of green coffee at favorable prices. Although the use of these derivative financial instruments has enabled us to
mitigate the effect of changing prices, no strategy can entirely eliminate pricing risks and we generally remain exposed to
loss when prices decline or increase significantly in a very short period of time. In addition, we would generally remain
exposed to supply risk in the event of non-performance by the counter-parties to any futures contract. If the hedges that we
enter do not adequately offset the risks of coffee bean price volatility or our hedges result in losses, our cost of sales may
increase, resulting in a decrease in profitability. See “Quantitative and Qualitative Disclosures About Market Risk –
Commodity Price Risks.”

Trademarks

We hold trademarks, registered with the United States Office of Patent and Trademark, for all five of our proprietary

coffee brands and an exclusive license for S&W, IL CLASSICO, and Entenmann’s brands for sale in the United States.
Trademark registrations are subject to periodic renewal and we anticipate maintaining our registrations. We believe that our
brands are recognizable in the marketplace and that brand recognition is important to the success of our branded coffee
business.

Customers

We sell our private label and our branded coffee to some of the largest retail and wholesale customers in the United

States (according to Supermarket News). We sell wholesale green coffee to Green Mountain Coffee Roasters. Sales to
Green Mountain Coffee Roasters accounted for approximately $23.6 million, or 32% of our net sales for the fiscal year
ended October 31, 2008 and $14.4 million, or 25%, for the fiscal year ended October 31, 2007, respectively.

Although our agreements with wholesale customers generally contain only pricing terms, our contracts with certain

customers also contain minimum and maximum purchase obligations at fixed prices. Because our profits on a fixed-price
contract could decline if coffee prices increased, we acquire futures contracts with longer terms (generally three to four
months) primarily for the purpose of guaranteeing an adequate supply of green coffee at favorable prices. Although the use
of these derivative financial instruments has enabled us to mitigate the effect of changing prices, no strategy is effective to
eliminate the pricing risks and we would remain exposed to loss when prices change significantly in a short period of time,
and we would remain exposed to supply risk in the event of non-performance by the counter-parties to any futures
contracts.

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Marketing

We market our private label and wholesale coffee through trade shows, industry publications, face-to-face contact
and through the use of our internal sales force and non-exclusive independent food and beverage sales brokers. We also
use our web site (www.coffeeholding.com) as a method of marketing our coffee products and ourselves.

For our private label and branded coffees, we will, from time to time in conjunction with retailers and with
wholesalers, conduct in-store promotions, such as product demonstrations, coupons, price reductions, two-for-one sales
and new product launches to capture changing consumer taste preference for upscale canned coffees.

We evaluate opportunities for growth consistent with our business objectives. We have established relationships

with independent sales brokers to market our products in the Western United States, an area of the country where we have
not had a high penetration of sales. In addition, we employ a West Coast Brand Manager who markets our S&W and IL
CLASSICO brands, as well as our other branded and private label coffee products. We intend to capture additional market
share in our existing distribution channels by selectively adding or introducing new brand names and products across
multiple price points, including niche specialty blends, private label “value” blends and mini-brick, filter packages, instant
cappuccinos and tea line products. We also intend to add specialty instant coffees to our extensive line of instant coffee
products.

Charitable Activities

We are also a supporter of several coffee-oriented charitable organizations.

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·

·

For over 14 years, we have been members of Coffee Kids, an international non-profit organization that helps to
improve the quality of life of children and their families in coffee–growing communities in Mexico, Guatemala,
Nicaragua and Costa Rica.

We are members of Grounds for Health, an organization that educates, screens, and arranges treatment for
women who have cancer and live in the rural coffee growing communities of Mexico.

We are a licensed Fair Trade dealer of Fair Trade certified coffee. Fair Trade helps small coffee farmers to
increase their incomes and improve the prospects of their communities and families. It guarantees farmers a
minimum price of $1.25 per pound or twelve cents above the current market price.

Most recently, we are the administrative benefactors to a new non-profit organization called Cup for Education.
After discovering the lack of schools, teachers, and basic fundamental learning supplies in the poor coffee
growing communities of Central and Latin America, “Cup” was established by our employee, Karen Gordon, to
help build schools, sponsor teachers, and purchase basic supplies such as books, chalk and other necessities
for a proper education.

Competition

The coffee market is highly competitive. We compete in the following areas:

Wholesale Green Coffee. There are many green coffee dealers throughout the United States. Many of these
dealers have greater financial resources than we do. However, we believe that we have both the knowledge and the
capability to assist small specialty gourmet coffee roasters with developing and growing their business. Our 35-plus years of
experience as a roaster and a dealer of green coffee allows us to provide our roasting experience as a value added service
to our gourmet roaster customers. While other coffee merchants may be able to offer lower prices for coffee beans, we
market ourselves as a value-added supplier to small roasters, with the ability to help them market their specialty coffee
products and develop a customer base. The assistance we provide our customers includes training, coffee blending and
market identification. Because specialty green coffee beans are sold unroasted to small coffee shops and roasters that
market their products to local gourmet customers, we do not believe that our specialty green coffee customers compete
with our private label or branded coffee lines of business. We believe that the addition of our two green coffee salespersons
in Florida and Oregon will allow us to compete more effectively throughout the country.

Private Label Competition. There are several major producers of coffee for private label sale in the United States.

Many other companies produce coffee for sale on a regional basis. Our main competitors are The Kroger Co.

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and the former retail coffee division of Sara Lee Corporation, which was recently purchased by Segafredo Zanetti Group.
Both The Kroger Co. and the former retail coffee Sara Lee division are larger and have more financial and other resources
than we do and therefore are able to devote more resources to product development and marketing. We believe that we
remain competitive by providing a high level of quality and customer service. This service includes ensuring that the coffee
produced for each label maintains a consistent taste and is delivered on time and in the proper quantities. In addition, we
provide our private label customers with information on the coffee market on a regular basis.

Branded Competition. Our proprietary brand coffees compete with many other brands that are sold in
supermarkets and specialty stores, primarily in the Northeastern United States. The branded coffee market in both the
Northeast and elsewhere is dominated by three large companies: Kraft General Foods, Inc. (owner of the Maxwell House
brand), Smuckers (owner of the Folgers brand) and the former retail coffee division of Sara Lee Corporation, which was
recently purchased by Segafredo Zanetti Group, who also market specialty coffee in addition to non-specialty coffee. Our
large competitors have greater access to capital and a greater ability to conduct marketing and promotions. We believe
that, while our competitors’ brands may be more nationally recognizable, our Café Caribe brand is competitive in the fast
growing Hispanic demographic and our S&W brand has been a popular and recognizable brand on the West Coast for over
80 years. In addition, our relationship with Entenmann’s resulted in Entenmanns’s entry into the coffee business being
voted as the second best brand extension of 2007 by Brandweek.com.

Government Regulation

Our coffee roasting operations are subject to various governmental laws and regulations, which require us to obtain
licenses, relating to customs, health and safety, building and land use, and environmental protection. Our roasting facility is
subject to state and local air-quality and emissions regulation. If we encounter difficulties in obtaining any necessary
licenses or if we have difficulty complying with these laws and regulations, then we could be subject to fines and penalties,
which could have a material adverse effect on our profitability. In addition, our product offerings could be limited, thereby
reducing our revenues.

We believe that we are in compliance in all material respects with all such laws and regulations and that we have

obtained all material licenses and permits that are required for the operation of our business. We are not aware of any
environmental regulations that have or that we believe will have a material adverse effect on our operations.

Employees

We have 87 full-time employees. None of our employees are represented by unions or collective bargaining
agreements. Our management believes that we maintain a good working relationship with our employees. To supplement
our internal sales staff, we sometimes use independent national and regional sales brokers who work on a commission
basis.

ITEM 1A. RISK FACTORS

An investment in our common stock is subject to risks inherent in our business. Before making an investment
decision, you should carefully consider the risks and uncertainties described below together with all of the other information
included in this report. In addition to the risks and uncertainties described below, other risks and uncertainties not currently
known to us or that we currently deem to be immaterial also may materially and adversely affect our business, financial
condition and results of operations. The value or market price of our common stock could decline due to any of these
identified or other risks, and you could lose all of your investment.

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Risk Factors Affecting Our Company

Because our business is highly dependent upon a single commodity, coffee, any decrease in demand for
coffee could materially adversely affect our revenues and profitability. Our business is centered on essentially one
commodity: coffee. Our operations have primarily focused on the following areas of the coffee industry:

·

·

·

the roasting, blending, packaging and distribution of private label coffee;

the roasting, blending, packaging and distribution of proprietary branded coffee; and

the sale of wholesale specialty green coffee.

Demand for our products is affected by:

·

·

·

·

consumer tastes and preferences;

global economic conditions;

demographic trends; and

the type, number and location of competing products.

Because we rely on a single commodity, any decrease in demand for coffee would harm our business more than if

we had more diversified product offerings and could materially adversely affect our revenues and operating results.

If we are unable to geographically expand our branded and private label products, our growth will be
impeded which could result in reduced sales and profitability. Our business strategy emphasizes, among other things,
geographic expansion of our branded and private label products as opportunities arise. We may not be able to implement
successfully this portion of our business strategy. Our ability to implement this portion of our business strategy is dependent
on our ability to:

·

·

·

·

market our products on a national scale;

increase our brand recognition on a national scale;

enter into distribution and other strategic arrangements with third party retailers; and

manage growth in administrative overhead and distribution costs likely to result from the planned expansion of
our distribution channels.

Our sales and profitability may be adversely affected if we fail to successfully expand the geographic distribution of

our branded and private label products. In addition, our expenses could increase and our profits could decrease as we
implement our growth strategy.

If our hedging policy is not effective, we may not be able to control our coffee costs, we may be forced to
pay greater than market value for green coffee and our profitability may be reduced. The supply and price of coffee
beans are subject to volatility and are influenced by numerous factors which are beyond our control. Historically, we have
used short-term coffee futures and options contracts for the purpose of hedging the effects of changing green coffee prices.
In addition, during the latter half of fiscal 2000, we began to acquire futures contracts with longer terms, generally three to
four months, for the purpose of guaranteeing an adequate supply of green coffee. Realized and unrealized gains or losses
on futures contracts are accounted for in cost of sales. Gains on futures contracts reduce cost of sales and losses on
futures contracts increase cost of sales. Although we had net gains on futures contracts for the year ended October 31,
2007, we have incurred losses on futures contracts during some past reporting periods, including fiscal year 2008. Such
losses could materially increase our cost of sales and materially decrease our profitability and adversely affect our stock
price.

Although the use of these derivative financial instruments has generally enabled us to mitigate the effect of
changing prices, no strategy is effective to eliminate the pricing risks and we generally remain exposed to loss on futures
contracts when prices decline significantly in a short period of time, and we generally remain exposed to supply risk in the
event of non-performance by the counter-parties to any futures contracts. Although, historically, we generally have been
able to pass green coffee price increases through to customers, thereby maintaining our

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gross profits, we may not be able to pass price increases through to our customers in the future. Our hedging strategy and
the hedges that we enter into may not adequately offset the risks of coffee bean price volatility and our hedges may result in
losses. Failure to properly design and implement an effective hedging strategy may materially adversely affect our business
and operating results. In this case, our costs of sales may increase, resulting in a decrease in profitability.

Our revenues and profitability could be adversely affected if our joint ventures are not successful.  In

March 2006, we entered into a joint venture with Coffee Bean Trading-Roasting LLC and formed Café La Rica, LLC. The
joint venture engaged in the roasting, packaging and sale of the Café La Rica brand coffee and other branded and food
service coffee products in Miami, Florida. In April 2006, we entered into a joint venture with Caruso's Coffee of Brecksville,
Ohio and formed Generations Coffee Company, LLC, which engages in the roasting, packaging and sale of private label
specialty coffee products. To date, Generations Coffee Company has engaged in limited operations. During 2007, Café La
Rica incurred a loss of $182,680. The joint venture was dissolved in October of 2007, resulting in an aggregate loss to
Coffee Holding since inception of $494,112 on our investment and outstanding trade receivables and advances. While we
believe that the Generations Coffee Company joint venture will be successful, losses in this joint venture would hurt our
profitability.

In addition, we generally will not be in a position to exercise sole decision-making authority regarding our joint
ventures. Investments in joint ventures may under certain circumstances, involve risks not present when a third-party is not
involved, including the possibility that joint venture partners might become bankrupt or fail to fund their share of the required
capital contributions. Joint venture partners may have business interests, strategies or goals that are inconsistent with our
business interests, strategies or goals and may be in cases where we have a minority interest will be, in a position to take
actions contrary to our policies, strategies or objectives. Joint venture investments also entail a risk of impasse on
decisions, because neither we nor our joint venture partner would have full control over the joint venture. Any disputes that
may arise between us and our joint venture partners may result in litigation or arbitration that could increase our expenses
and could prevent our officers and/or directors from focusing their time and effort exclusively on our business strategies. In
addition, we may in certain circumstances be liable for the actions of our third-party joint venture partners.

Any inability to successfully implement our strategy of growth through selective acquisitions, licensing
arrangements and other strategic alliances could materially affect our revenues and profitability. Our strategy of
growth through the selective acquisition of coffee companies, the selective acquisition or licensing of additional coffee
brands and other strategic alliances presents risks that could result in increased expenditures and could materially
adversely affect our revenues and profitability, including:

·

·

·

·

such acquisitions, licensing arrangements or other strategic alliances may divert our management’s attention
from our existing operations;

we may not be able to successfully integrate any acquired coffee companies or new coffee brands into our
existing business;

we may not be able to manage the contingent risks associated with the past operations of, and other
unanticipated problems arising in, any acquired coffee company; and

we may not be able to control unanticipated costs associated with such acquisitions, licensing arrangements
or strategic alliances.

In addition, any such acquisitions, licensing arrangements or strategic alliances may result in:

·

·

potentially dilutive issuances of our equity securities; and

the incurrence of additional debt.

As has been our practice in the past, we will continuously evaluate any such acquisitions, licensing opportunities or

strategic alliances as they arise. However, we have not reached any agreement or arrangement with respect to any such
acquisition, licensing opportunity or strategic alliance at this time and we may not be able to consummate any acquisitions,
licensing arrangements or strategic alliances on terms favorable to us or at all. The failure to consummate any such
acquisitions, licensing arrangements or strategic alliances may reduce our growth and expansion.

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 We
The loss of any of our key customers could negatively affect our revenues and decrease our earnings.
are highly dependant upon sales of our private label and branded coffee to two wholesalers and one retailer and upon sales
of wholesale green coffee to one customer, Green Mountain Coffee Roasters. Sales to Green Mountain Coffee Roasters
accounted for approximately 32% of our net sales for the year ended October 31, 2008.

Although no other customer accounted for greater than 10% of our net sales during this period, other customers

may account for more than 10% of our net sales in future periods. We do not have long-term contracts with these or any of
our customers. Accordingly, our customers can stop purchasing our products at any time without penalty and are free to
purchase products from our competitors. The loss of, or reduction in sales to, customers such as Green Mountain Coffee
Roasters or any of our other customers to which we sell a significant amount of our products or any material adverse
change in the financial condition of such customers would negatively affect our revenues and decrease our earnings.

If we lose our key personnel, including Andrew Gordon and David Gordon, our revenues and profitability

could suffer. Our success depends to a large degree upon the services of Andrew Gordon, our President, Chief Executive
Officer, Chief Financial Officer and Treasurer, and David Gordon, our Executive Vice President-Operations and Secretary.
We also depend to a large degree on the expertise of our coffee roasters. We do not have employment contracts with our
coffee roasters. Our ability to source and purchase a sufficient supply of high quality coffee beans and to roast coffee beans
consistent with our quality standards could suffer if we lose the services of any of these individuals. As a result, our
business and operating results would be adversely affected. We may not be successful in obtaining and retaining a
replacement for either Andrew Gordon or David Gordon if they elect to stop working for us. In addition, we do not have key-
man insurance on the lives of Andrew Gordon or David Gordon.

If our planned increase in marketing expenditures fails to promote and enhance our brands, the value of

our brands could decrease and our revenues and profitability could be adversely affected. We believe that
promoting and enhancing our brands is critical to our success. We intend to increase our marketing expenditures to
increase awareness of our brands, which we expect will create and maintain brand loyalty. If our brand-building strategy is
unsuccessful, these expenses may never be recovered, and we may be unable to increase awareness of our brands or
protect the value of our brands. If we are unable to achieve these goals, our revenues and ability to implement our business
strategy could be adversely affected.

Our success in promoting and enhancing our brands will also depend on our ability to provide customers with high

quality products and service. Although we take measures to ensure that we sell only fresh roasted coffee, we have no
control over our coffee products once they are purchased by our wholesale customers. Accordingly, wholesale customers
may store our coffee for longer periods of time or resell our coffee without our consent, in each case, potentially affecting
the quality of the coffee prepared from our products. Although we believe we are less susceptible to quality control
problems than many of our competitors because a majority of our products are sold in cans or brick packs unlike whole
bean coffees, if consumers do not perceive our products and service to be of high quality, then the value of our brands may
be diminished and, consequently, our operating results and ability to implement our business strategy may be adversely
affected.

Our roasting methods are not proprietary, so competitors may be able to duplicate them, which could harm

our competitive position. If our competitive position is weakened, our revenues and profitability could be
materially adversely affected. We consider our roasting methods essential to the flavor and richness of our roasted coffee
and, therefore, essential to our brands of coffee. Because we do not hold any patents for our roasting methods, it may be
difficult for us to prevent competitors from copying our roasting methods if such methods become known. If our competitors
copy our roasting methods, the value of our coffee brands may be diminished, and we may lose customers to our
competitors. In addition, competitors may be able to develop roasting methods that are more advanced than our roasting
methods, which may also harm our competitive position.

Our operating results may fluctuate significantly, which makes our results of operations difficult to predict

and could cause our results of operations to fall short of expectations. Our operating results may fluctuate from
quarter to quarter and year to year as a result of a number of factors, many of which are outside of our control. These
fluctuations could be caused by a number of factors including:

·

·

fluctuations in purchase prices and supply of green coffee;

fluctuations in the selling prices of our products;

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EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

·

·

·

·

the level of marketing and pricing competition from existing or new competitors in the coffee industry;

the success of our hedging strategy;

our ability to retain existing customers and attract new customers; and

our ability to manage inventory and fulfillment operations and maintain gross margins.

As a result of the foregoing, period-to-period comparisons of our operating results may not necessarily be

meaningful and those comparisons should not be relied upon as indicators of future performance. Accordingly, our
operating results in future quarters may be below market expectations. In this event, the price of our common stock may
decline.

Since we rely heavily on common carriers to ship our coffee on a daily basis, any disruption in their

services or increase in shipping costs could adversely affect our relationship with our customers, which could
result in reduced revenues, increased operating expenses, a loss of customers or reduced profitability. We rely on
a number of common carriers to deliver coffee to our customers and to deliver coffee beans to us. We have no control over
these common carriers and the services provided by them may be interrupted as a result of labor shortages, contract
disputes and other factors. If we experience an interruption in these services, we may be unable to ship our coffee in a
timely manner, which could reduce our revenues and adversely affect our relationship with our customers. In addition, a
delay in shipping could require us to contract with alternative, and possibly more expensive, common carriers and could
cause orders to be cancelled or receipt of goods to be refused. Any significant increase in shipping costs could lower our
profit margins or force us to raise prices, which could cause our revenue and profits to suffer.

If there was a significant interruption in the operation of either one of our facilities, we may not have the

capacity to service all of our customers and we may not be able to service our customers in a timely manner,
thereby reducing our revenues and earnings. A significant interruption in the operation of either of our coffee roasting
and distribution facilities, whether as a result of a natural disaster or other causes, could significantly impair our ability to
operate our business. Due to manufacturing and logistical efficiencies, our New York facility generally services customers in
the Northeastern United States and the Midwest United States and our La Junta, Colorado facility services customers in the
Western United States. If there was a significant interruption in the operation of either one of our facilities, we may not have
the capacity to service all of our customers out of the lone operating facility and we may not be able to service our
customers in a timely manner. As a result, our revenues and earnings would be materially adversely affected.

A worsening of the United States economy could materially adversely affect our business.  Our revenues and

performance depend significantly on consumer confidence and spending, which have recently deteriorated due to current
worldwide economic downturn. This economic downturn and decrease in consumer spending may adversely impact our
revenues, ability to market our products, or otherwise implement our business strategy. For example, we are highly
dependent on consumer demand for specialty coffee and a shift in consumer demand away from specialty coffee due to
economic or other consumer preferences would harm our business. If the current economic situation deteriorates
significantly, our business could be negatively impacted.

If we are unable to obtain additional financing, we may not be able to fund and grow our operations.  We

anticipate, but cannot assure you, that we will be able to expand our operations and implement our growth strategy through
cash provided by operating activities and borrowings under the credit facility with Sterling National Bank. Our line of credit
with Merrill Lynch expires on February 28, 2009. We currently have a commitment from Sterling National Bank to replace
our existing credit facility. The credit facility will be a revolving line of credit for a maximum of $5 million with the company
able to draw on the line at an amount up to 85% of eligible accounts receivable and 25% of eligible inventory consisting of
green coffee beans and finished coffee not to exceed $1,000,000.  The credit facility will be payable monthly in arrears on
the average unpaid balance of the line of credit at an interest rate equal to a per annum reference rate (currently 4.25%)
plus 1.0%. The initial term of the credit facility would be three years and shall be automatically extended for successive
periods of one (1) year each unless one party shall have provided the other party with a written notice of termination, at
least ninety (90) days prior to the expiration of the initial contract term or any renewal term. The credit facility will be
secured by all tangible and intangible assets of the company and will be personally guaranteed by Andrew Gordon and
David Gordon.

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In the event that our new line of credit is not finalized or that our financial performance is not sufficient to permit

advances under our line of credit facility, we may be required to seek additional financing. We cannot assure you that
additional financing will be available to us on commercially reasonable terms, or at all. If we are not successful in obtaining
additional financing, we might not be able to fund our operations or implement our expansion plans.

The credit facility with Sterling National Bank will contain covenants that place restrictions on our operations,

including covenants relating to mergers, debt restrictions, capital expenditures, tangible net worth, leverage, fixed charge
coverage, dividend restrictions, restrictions on lease payments to affiliates, restrictions on changes in business, asset sale
restrictions, restrictions on acquisitions, restrictions on fundamental changes, and such other covenants as are typically
contained in documents relating to similar transactions. These restrictions could adversely impact our ability to implement
our business plan, or raise additional capital, if needed. In addition, if we default under the credit facility or if our lender
demands payment of a portion or all of our indebtedness, we may not have sufficient funds to make such payments.

Risk Factors Related to the Coffee Industry

Increases in the cost of high quality Arabica or Robusta coffee beans could reduce our gross margin and

profit. Green coffee is our largest single cost of sales. Coffee is a traded commodity and, in general, its price can fluctuate
depending on:

·

·

·

·

weather patterns in coffee-producing countries;

economic and political conditions affecting coffee-producing countries, including acts of terrorism in such
countries;

foreign currency fluctuations; and

trade regulations and restrictions between coffee-producing countries and the United States.

If the cost of wholesale green coffee increases due to any of these factors, our margins could decrease and our

profitability could suffer accordingly. Cyclical swings in commodity markets are common and 2008 was an especially
volatile year, with the price of coffee climbing to record levels until mid-year, then declining with most other commodity
markets in the second half of calendar 2008. It is expected that coffee prices will remain volatile in the coming years.
Although we have historically attempted to raise the selling prices of our products in response to increases in the price of
wholesale green coffee, when wholesale green coffee prices increase rapidly or to significantly higher than normal levels,
we are not always able to pass the price increases through to our customers on a timely basis, if at all, which adversely
affects our operating margins and cash flow. We may not be able to recover any future increases in the cost of wholesale
green coffee. Even if we are able to recover future increases, our operating margins and results of operations may still be
materially and adversely affected by time delays in the implementation of price increases.

Disruptions in the supply of green coffee could result in a deterioration of our relationship with our
customers, decreased revenues or could impair our ability to grow our business. Green coffee is a commodity and
its supply is subject to volatility beyond our control. Supply is affected by many factors in the coffee growing countries
including weather, political and economic conditions, acts of terrorism, as well as efforts by coffee growers to expand or
form cartels or associations. If we are unable to procure a sufficient supply of green coffee, our sales would suffer.

Some of the Arabica coffee beans of the quality we purchase do not trade directly on the commodity markets.

Rather, we purchase the high-end Arabica coffee beans that we use on a negotiated basis. We depend on our
relationships with coffee brokers, exporters and growers for the supply of our primary raw material, high quality Arabica
coffee beans. If any of our relationships with coffee brokers, exporters or growers deteriorate, we may be unable to procure
a sufficient quantity of high quality coffee beans at prices acceptable to us or at all. In such case, we may not be able to
fulfill the demand of our existing customers, supply new retail stores or expand other channels of distribution. A raw
material shortage could result in a deterioration of our relationship with our customers, decreased revenues or could impair
our ability to expand our business.

The coffee industry is highly competitive and if we cannot compete successfully, we may lose our

customers or experience reduced sales and profitability. The coffee markets in which we do business are highly
competitive and competition in these markets is likely to become increasingly more intense due to the relatively low

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barriers to entry. The industry in which we compete is particularly sensitive to price pressure, as well as quality, reputation
and viability for wholesale and brand loyalty for retail. To the extent that one or more of our competitors becomes more
successful with respect to any key competitive factor, our ability to attract and retain customers could be materially
adversely affected. Our private label and branded coffee products compete with other manufacturers of private label coffee
and branded coffees. These competitors, such as Kraft General Foods, Inc. (owner of the Maxwell House brand), The
Kroger Co., and Smuckers (owner of the Folgers brand), have much greater financial, marketing, distribution, management
and other resources than we do for marketing, promotions and geographic and market expansion. In addition, there are a
growing number of specialty coffee companies who provide specialty green coffee and roasted coffee for retail sale. If we
are unable to compete successfully against existing and new competitors, we may lose our customers or experience
reduced sales and profitability.

ITEM 1B. UNRESOLVED STAFF COMMENTS

Not applicable.

ITEM 2.

PROPERTIES

We are headquartered at 4401 First Avenue, Brooklyn, New York, where we own the land and an approximately

15,000 square foot building. The building houses our executive offices, as well as our plant where we roast, blend and
package our coffee.

We lease a 50,000 square foot facility located at 27700 Frontage Road in La Junta, Colorado from the City of La

Junta. We pay annual rent of $100,093 through January of 2024.

We lease a 7,500 square foot warehouse located at 4425A First Avenue in Brooklyn from T & O Management. T &

O Management is not affiliated with us or any of our officers, directors or stockholders. We pay annual rent of $180,000
under the terms of the lease, which expires on December 31, 2011.

In October 2008, the Company entered into a lease for office and warehouse space in Staten Island, New York. We

pay annual rent of $114,000 under the terms of the lease, which expires on October 31, 2023.

We also use a variety of independent, bonded commercial warehouses to store our green coffee beans. Our
management believes that our facilities are adequate for our current operations and for our contemplated operations in the
foreseeable future.

ITEM 3.

LEGAL PROCEEDINGS

We are not a party to, and none of our property is the subject of, any pending legal proceedings other than routine

litigation that is incidental to our business. To our knowledge, no governmental authority is contemplating initiating any such
proceedings.

ITEM 4.

SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

During the fourth quarter of the fiscal year covered by this report on Form 10-K, no matters were submitted to a vote

of security holders.

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PART II

ITEM 5. MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER

PURCHASES OF EQUITY SECURITIES

Our common stock trades on the American Stock Exchange under the symbol “JVA.” On February 28, 2008, we

paid a special dividend in the amount of $0.28 per share. We have not declared or paid any other dividends on our
common stock during the last two fiscal years. We do not intend to pay dividends for the foreseeable future. At
December 31, 2008, there were 372 holders of record of an aggregate of 5,428,702 shares of our common stock issued
and outstanding.

The following table provides information regarding repurchases of our common stock in each month of the quarter

ended October 31, 2008:

Period

August 1, 2008 – August 31, 2008

September 1, 2008 – September 30,
2008

October 1, 2008 – October 31, 2008

Total
———————

Total number
Of  shares
repurchased  

600

—

6,600

7,200

Average
Price  paid
per share

$2.11

—

$1.69

$1.73

Total Number
of Shares
Purchased as
Part of
Publicly
Announced
Plans
or
Programs(1)

600

—

6,600

7,200

Maximum Number
of Shares that
may yet be
Purchased under
the Plans
or Programs(1)

198,777

—

192,177

192,177

(1) On April 13, 2007, our Board of Directors authorized a stock repurchase plan pursuant to which we could repurchase
up to 276,491 shares (5% of our common stock outstanding as of April 12, 2007) in either open market or private
transactions. The stock repurchase plan is not subject to an expiration date.

The following table sets forth the high and low sales prices of our common stock for each quarter of the last two

fiscal years.

1st Quarter
2nd Quarter
3rd Quarter
4th Quarter

1st Quarter
2nd Quarter
3rd Quarter
4th Quarter

High  

Low

2007

      $5.00  

$3.80

$4.25  

$3.50

$5.94  

$3.85

$5.45  

$4.30

2008

$5.25  

$3.83

$4.60  

$2.36

$2.58  

$1.98

$3.09  

$1.23

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EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITEM 6.

SELECTED FINANCIAL DATA

The following table sets forth selected financial data for the last five years from the consolidated financial
statements of Coffee Holding Co., Inc. The following information is only a summary, and you should read it in conjunction
with our consolidated financial statements and notes beginning on page F-1.

For the Years Ended October 31,

2008

2007

2006

2005

2004

(Dollars in thousands, except per share data)

Income Statement Data
Net sales

Cost of sales

Gross profit

Operating expenses

Income (loss) from operations

Other income (expense)

Income (loss) before income taxes

Provision (benefit) for  income taxes

Minority interest

Net income (loss)

Net income (loss) per share –

Basic and diluted

  $

71,186   $ 57,365   $ 51,171   $

41,545   $

28,030  

68,762  

  49,071  

  43,576  

33,876  

20,928  

2,424  

6,363  

(3,939 )

(86 )

(4,025 )

(1,430 )

(2 )

8,294  

6,842  

1,452  

(90 )

1,362  

418  

(7 )

7,595  

6,231  

1,364  

(68 )

1,296  

602  

(6 )

7,669  

5,698  

1,971  

(60 )

1,911  

726  

––  

  $

(2,597 ) $

937   $

700   $

1,185   $

7,102  

5,400  

1,702  

(134 )

1,568  

693  

––  

875  

$

(0.47 ) $

0.17   $

0.13   $

0.25   $

0.22

At October 31,

2008

2007

2006

2005

2004

(Dollars in thousands, except per share data)

Balance Sheet Data:
Total assets

Short-term debt

Long-term debt

Total liabilities

Shareholders’ equity

Book value per share

  $

21,002   $ 20,397   $ 18,982   $
897  

3,522  

––  

––  

13,151  

8,194  

7,847  

  12,202  

2,543  
––  
7,640  
  11,342  

16,545   $
1,064  
––  
5,904  
10,642  

10,914  
3,048  
6  
7,918  
2,996  
0.75  

  $

1.44   $

2.05   $

2.05   $

1.92   $

ITEM 7. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF

OPERATION

Cautionary Note on Forward Looking Statements

Some of the matters discussed under the caption “Management’s Discussion and Analysis or Plan of Operation,”
“Business,” “Risk Factors” and elsewhere in this annual report include forward-looking statements made pursuant to the
safe harbor provisions of the Private Securities Litigation Reform Act of 1995. We have based these forward-looking
statements on our current expectations and projections about future events, including, among other things:

·

·

·

·

·

·

·

the impact of rapid or persistent fluctuations in the price of coffee beans;

fluctuations in the supply of coffee beans;

general economic conditions and conditions which affect the market for coffee;

the macro global economic environment;

our success in implementing our business strategy or introducing new products;

our ability to attract and retain customers;

our success in expanding our market presence in new geographic regions;

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

18

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
   
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
   
 
   
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

·

·

·

·

the effects of competition from other coffee manufacturers and other beverage alternatives;

changes in tastes and preferences for, or the consumption of, coffee;

our ability to obtain additional financing; and

other risks which we identify in future filings with the Securities and Exchange Commission.

In some cases, you can identify forward-looking statements by terminology such as “may,” “will,” “should,” “could,”

“predict,” “potential,” “continue,” “expect,” “anticipate,” “future,” “intend,” “plan,” “believe,” “estimate” and similar expressions
(or the negative of such expressions). Any or all of our forward looking statements in this annual report and in any other
public statements we make may turn out to be wrong. They can be affected by inaccurate assumptions we might make or
by known or unknown risks and uncertainties. Consequently, no forward looking statement can be guaranteed. In addition,
we undertake no responsibility to update any forward-looking statement to reflect events or circumstances, which occur
after the date of this annual report.

Overview

We are an integrated wholesale coffee roaster and dealer in the United States and one of the few coffee companies

that offers a broad array of coffee products across the entire spectrum of consumer tastes, preferences and price points.
As a result, we believe that we are well positioned to increase our profitability and endure potential coffee price volatility
throughout varying cycles of the coffee market and economic conditions.

Our operations have primarily focused on the following areas of the coffee industry:

·

·

·

the sale of wholesale specialty green coffee;

the roasting, blending, packaging and sale of private label coffee; and

the roasting, blending, packaging and sale of our seven brands of coffee.

Our operating results are affected by a number of factors including:

·

·

·

·

the level of marketing and pricing competition from existing or new competitors in the coffee industry;

our ability to retain existing customers and attract new customers;

fluctuations in purchase prices and supply of green coffee and in the selling prices of our products; and

our ability to manage inventory and fulfillment operations and maintain gross margins.

Our net sales are driven primarily by the success of our sales and marketing efforts and our ability to retain existing
customers and attract new customers. For this reason, we have made the strategic decision to invest in measures that will
increase net sales. In February 2004, we acquired certain assets of Premier Roasters, including equipment and a roasting
facility in La Junta, Colorado. We also hired a West Coast Brand Manager to market our S&W brand and to increase sales
of S&W coffee to new customers. In April 2006, we entered into a joint venture with Caruso's Coffee of Brecksville, Ohio
and formed Generations Coffee Company, LLC, a Delaware limited liability company, which engages in the roasting,
packaging and sale of private label specialty coffee products. We own 60% of the joint venture and are the exclusive
supplier of its coffee inventory. We believe that the Generations Coffee joint venture will allow us to bid on the private label
gourmet whole bean business which we have not been equipped to pursue from an operational standpoint in the past. With
this specialty roasting facility in place, in many cases right in the backyard of our most important wholesale and retail
customers, we believe that we are in an ideal position to combine our current canned private label business with high-end
private label specialty whole bean business. High-end specialty whole bean coffee sells for as much as three times more
per pound than the canned coffees in which we currently specialize. As a result of these efforts, net sales increased in our
specialty green coffee, private label and branded coffee business lines in both dollars and pounds sold. In addition, we
increased the number of our customers in all three areas.

In July 2007, we entered into a three-year licensing agreement with Entenmann’s Products, Inc., a subsidiary of

Entenmann’s, Inc., which is one of the nation’s oldest baking companies. The agreement gives us the

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exclusive rights to manufacture, market and distribute a full line of Entenmann’s brand coffee products throughout the
United States. We expect to develop not only mainstream Entenmann’s coffee items, but upscale flavored Entenmann’s
products in twelve-ounce valve bags as well. These products will give the line a visible upscale image to our retailers and
their customers, which we believe will be integral to the long term success of this arrangement.

Our net sales are affected by the price of green coffee. We import green coffee from Colombia, Mexico, Kenya,

Brazil and Uganda. The supply and price of coffee beans are subject to volatility and are influenced by numerous factors
which are beyond our control. For example, coffee crops in Brazil, which produces one-third of the world’s green coffee, are
susceptible to frost in June and July and drought in September, October and November. However, because we purchase
coffee from a number of countries and are able to freely substitute one country’s coffee for another in our products, price
fluctuations in one country generally have not had a material impact on the price we pay for coffee. Accordingly, price
fluctuations in one country generally have not had a material effect on our results of operations, liquidity and capital
resources. Historically, because we generally have been able to pass green coffee price increases through to customers,
increased prices of green coffee generally result in increased net sales. However, the average indicator price for Robusta
coffee, the main component for our leading espresso brands (Café Caribe and Café Supremo), is still at a historically high
level.

Historically, we have used short-term coffee futures and options contracts primarily for the purpose of partially
hedging and minimizing the effects of changing green coffee prices and to reduce our cost of sales. In addition, we acquire
futures contracts with longer terms, generally three to four months, primarily for the purpose of guaranteeing an adequate
supply of green coffee at favorable prices. Although the use of these derivative financial instruments has enabled us to
mitigate the effect of changing prices, no strategy can entirely eliminate pricing risks and we generally remain exposed to
loss when prices decline significantly in a short period of time. In addition, we would remain exposed to supply risk in the
event of non-performance by the counter-parties to any futures contracts. If the hedges that we enter do not adequately
offset the risks of coffee bean price volatility or our hedges result in losses, our cost of sales may increase, resulting in a
decrease in profitability.

Critical Accounting Policies and Estimates

The preparation of financial statements and related disclosures in conformity with accounting principles generally

accepted in the United States requires management to make estimates and assumptions that affect the amounts reported
in the financial statements and accompanying notes. Estimates are used for, but not limited to, the accounting for the
allowance for doubtful accounts, inventories, income taxes and loss contingencies. Management bases its estimates on
historical experience and on various other assumptions that are believed to be reasonable under the circumstances. Actual
results could differ from these estimates under different assumptions or conditions.

We believe the following critical accounting policies, among others, may be impacted significantly by judgment,

assumptions and estimates used in the preparation of the financial statements:

·

·

·

We recognize revenue in accordance with Securities and Exchange Commission Staff Accounting Bulletin
No. 104, “Revenue Recognition” (“SAB 104”). Under SAB 104, revenue is recognized at the point of passage
to the customer of title and risk of loss, when there is persuasive evidence of an arrangement, the sales price
is determinable, and collection of the resulting receivable is reasonably assured. We recognize revenue at the
time of shipment. Sales are reflected net of discounts and returns.

Our allowance for doubtful accounts is maintained to provide for losses arising from customers’ inability to
make required payments. If there is deterioration of our customers’ credit worthiness and/or there is an
increase in the length of time that the receivables are past due greater than the historical assumptions used,
additional allowances may be required. For example, every additional one percent of our accounts receivable
that becomes uncollectible, would increase our operating loss by approximately $91,000 for the year ended
October 31, 2008.

Inventories are stated at cost (determined on a first-in, first-out basis). Based on our assumptions about future
demand and market conditions, inventories are subject to be written-down to market value. If our assumptions
about future demand change and/or actual market conditions are less favorable than those projected,
additional write-downs of inventories may be required. Each additional one percent of potential inventory
writedown would have increased operating loss by approximately $50,000 for the year ended October 31,
2008.

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·

We account for income taxes in accordance with Statement of Financial Accounting Standards No. 109,
“Accounting for Income Taxes” (“SFAS No. 109”). Under SFAS No. 109, deferred tax assets and liabilities are
determined based on the liabilities, using enacted tax rates in effect for the year in which the differences are
expected to reverse. Deferred tax assets are reflected on the balance sheet when it is determined that it is
more likely than not that the asset will be realized. Accordingly, our net deferred tax asset as of October 31,
2008 of $837,877 may require a valuation allowance if we do not generate taxable income.

Year Ended October 31, 2008 (Fiscal 2008) Compared to the Year Ended October 31, 2007 (Fiscal 2007)

Net Loss. We had a net loss of ($2,597,294), or ($0.47) per share (basic and diluted) for the year ended

October 31, 2008 compared to net income of $937,316 or $.17 per share (basic and diluted) for the year ended October 31,
2007. The decrease in net income primarily reflects hedging losses when the price of coffee surged to a ten year high and
subsequently collapsed during February and October 2008.

Net Sales. Net sales totaled $71,186,312 for the year ended October 31, 2008, an increase of $13,820,472 or

24.1% from $57,365,840 for the year ended October 31, 2007. The increase in net sales reflects a 7.5% increase in coffee
pounds sold from 36.5 million pounds in 2007 to 39.2 million pounds in 2008. The increase in pounds of coffee sold is the
result of increased sales of our branded, private label and specialty green coffees. Sales of our flagship Hispanic espresso
brands, Café Caribe and Café Supremo, increased once again. The number of our customers in the specialty green coffee
area grew approximately 22.4% to 344  customers. These customers are predominately independent gourmet/specialty
roasters, some of whom own their own retail outlets. Sales to new customers in this area historically start slowly because
many of these companies are start up ventures. Because the specialty green coffee area is the fastest growing segment of
the coffee market, we believe that our customer base and sales will grow in this area. Higher coffee prices during 2008 also
contributed to the increase in net sales.

Cost of Sales. Cost of sales for the year ended October 31, 2008 was $68,762,310 or 96.6% of net sales, as
compared to $49,071,384 or 85.5% of net sales for the year ended October 31, 2007. Cost of sales consists primarily of the
cost of green coffee and packaging materials and realized and unrealized gains or losses on hedging activity. The increase
in cost of sales reflects higher green coffee prices and losses on options and futures contracts. Green coffee purchases
increased $13,740,062 from $43,301,605 to $57,041,667 due to the increase in green coffee prices and private label and
green coffee sales volumes.  Fiscal 2008 was a year of increased prices and volatility in the green coffee markets,
especially the London Robusta market which accounts for approximately one-third of our coffee purchases.  Net losses on
options and futures contracts, a component of cost of sales, totaled $3,068,450 for the year ended October 31, 2008
compared to net gains of $2,692,020 for the year ended October 31, 2007. We believe these losses resulted from a surge
in commodities prices due to the U.S. weaker dollar and a significant increase in market speculation. According to
Commodities Futures Trading Commission data, index funds almost doubled their positions in agricultural contracts from
January 2006 though April 2008. As a result, fundamental players in the commodities markets lacked the liquidity
necessary to maintain their positions due to margin calls.  We believe that increased regulatory scrutiny as well as risk
aversion has begun to drive speculators out of the market. We do not expect future trading losses going forward. The
increase in cost of sales as a percentage of net sales also reflects higher green coffee prices which could not fully be
passed along to customers through sales price increases.

Gross Profit.   Gross  profit  for  the  year  ended  October  31,  2008  was  $2,424,002,  a  decrease  of  $5,870,454  from
$8,294,456 for the year ended October 31, 2007. Gross profit as a percentage of net sales decreased to 3.41% for the year
ended October 31, 2008 from 14.45% for the year ended October 31, 2007. The decrease in our margins is attributable to
higher green coffee prices that we were unable to pass on to our customers as well as net losses on options and futures
contracts.

Operating Expenses. Total operating expenses decreased $479,828 or 7% to $6,362,534 for the year ended

October 31, 2008 from $6,842,362 for the fiscal year ended October 31, 2007 due to decreases in selling and
administrative expenses and a decrease of $192,860 in a write-down in amounts due from our Café La Rica joint venture
(which was dissolved in October 2007 after settlement of the litigation). In consideration for the dismissal with prejudice of
all defendants to the litigation and the release of all claims and counterclaims, Café La Rica paid $269,000 in cash to
Coffee Holding and returned to Coffee Holding the brick pack machine originally contributed to Café La Rica by Coffee
Holding. Selling and administrative expenses decreased $312,329 or 5.2% to $5,714,032 for the year ended October 31,
2008 from $6,026,361 for 2007. The decrease in selling and administrative expenses reflects several factors, including
decreases of approximately $66,000 in shipping costs, $94,000 in office salaries,

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EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

$106,000 in repairs and maintenance, and $259,000 in professional fees, partially offset by increases of $57,000 in
insurance, $68,000 in utilities, $30,000 in office expenses and $37,000 of travel and entertainment.

Shipping costs decreased due to increased sales to our large green coffee customers who pay the shipping

expenses for product they purchase from us. The decrease in office salaries was due to the streamlining of our support
staff. Coffee Holding continued to invest in upgrading its equipment, thereby reducing the costs of repairs and
maintenance. The decrease in professional services expense reflects litigation costs associated with Café La Rica during
the first quarter of fiscal 2007. Insurance costs increased due to an increase to the cost of workers compensation coverage.
The increase in utilities reflected higher roasting output and the increased cost of natural gas. The increase in office
expenses is a result of the larger volume of sales activity. The increase in travel expenses reflected increased travel to
promote our Entenmann’s coffee products outside of the New York market.

Other Expense. Other expense decreased $3,490 or 3.9% from $90,037 for the year ended October 31, 2007 to
$86,547 for the year ended October 31, 2008. The decrease was attributable to a $75,460 decrease in interest and other
income, a decrease of $33,000 in a write-down of our investment and a decrease of $91,340 in the loss from the Café La
Rica joint venture, a decrease of $12,000 in management fee income earned from providing administrative services to Café
La Rica and an increase in interest expense of $32,827.

Loss Before Taxes and Minority Interest in Subsidiary.  We had a loss of ($4,025,079) before income taxes and

minority interest in subsidiary for the year ended October 31, 2008 compared to income of $1,362,057 for the year ended
October 31, 2007. The decrease was primarily attributable to increased prices of green coffee and our losses on option and
futures contracts.

Income Taxes. Our benefit for income taxes for the year ended October 31, 2008 totaled $1,430,110 compared to
a provision of $418,175 for the year ended October 31, 2007. The change was attributable to a loss from operations for the
year ended October 31, 2008 compared to income from operations during the same period in 2007. Net operating losses
aggregating $3,316,000 are available for carryback to the two preceding fiscal years and any unused loss may be carried
forward for twenty years expiring in fiscal year ending October 31, 2028. Included in prepaid and refundable taxes is
$703,123, which represents the amount of the refund receivable due to the carryback of the net operating loss to fiscal
years ended October 31, 2007 and 2006.

Liquidity and Capital Resources

As of October 31, 2008, we had working capital of $5,012,299, which represented a $4,343,595 decrease from our

working capital of $9,355,894 as of October 31, 2007, and total stockholders’ equity of $7,847,423 which decreased by
$4,354,920 from our total stockholders’ equity of $12,202,343 as of October 31, 2007. Our working capital decreased
primarily due to a decrease of $3,126,261 in commodities held at broker, a $2,625,016 increase in line of credit borrowings,
a $2,402,981 increase in accounts payable, partially offset by a $1,937,330 increase in net accounts receivable, a
$574,457 increase in inventories and an increase in our deferred, refundable and prepaid taxes of $1,434,406. At
October 31, 2008, the outstanding balance on our line of credit was $3,522,207 compared to $897,191 at October 31,
2007. Total stockholders’ equity decreased due to a decrease in retained earnings as a result of our net loss for the fiscal
year and the payment of a cash dividend $0.28 per share in February 2008 and the repurchase of 69,414 shares of our
outstanding common stock this fiscal year at a cost of $213,058.

As of October 31, 2008, we had a financing agreement with Merrill Lynch Business Financial Services Inc. This line

of credit is for a maximum $4,500,000, expires on January 31, 2009 and requires monthly interest payments at a rate of
LIBOR plus 1.95%. This loan is secured by a blanket lien on all of our assets. The credit facility contains covenants that
place restrictions on our operations. Among other things, these covenants: require us to maintain certain financial ratios;
require us to maintain a minimum net worth; and prohibit us from merging with or into other companies, acquiring all or
substantially all of the assets of other companies, or selling all or substantially all of our assets without the consent of the
lender.

On January 28, 2009, we entered into a financing commitment letter with Sterling National Bank. Under the terms of

the letter, Sterling National Bank has committed to establish a credit facility to refinance our existing credit facility with
Merrill Lynch Business Financial Services, Inc. and to provide for our working capital requirements. The credit facility will be
a revolving line of credit for a maximum of $5 million with the company able to draw on the line at an amount up to 85% of
eligible accounts receivable and 25% of eligible inventory consisting of green coffee beans and finished coffee not to
exceed $1,000,000.  The credit facility will be payable monthly in arrears on the average unpaid balance of the line of credit
at an interest rate equal to a per annum reference rate (currently 4.25%) plus 1.0%. The initial term of the credit facility
would be three years and shall be

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

22

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

automatically extended for successive periods of one (1) year each unless one party shall have provided the other party
with a written notice of termination, at least ninety (90) days prior to the expiration of the initial contract term or any renewal
term. The credit facility will be secured by all tangible and intangible assets of the company and will be personally
guaranteed by Andrew Gordon and David Gordon.

The credit facility with Sterling National Bank will contain covenants that place restrictions on our operations,

including covenants relating to mergers, debt restrictions, capital expenditures, tangible net worth, leverage, fixed charge
coverage, dividend restrictions, restrictions on lease payments to affiliates, restrictions on changes in business, asset sale
restrictions, restrictions on acquisitions, restrictions on fundamental changes, and such other covenants as are typically
contained in documents relating to similar transactions. These restrictions could adversely impact our ability to implement
our business plan, or raise additional capital, if needed. In addition, if we default under the credit facility or if our lender
demands payment of a portion or all of our indebtedness, we may not have sufficient funds to make such payments.

Sterling National Bank's obligation to close the credit facility will be conditioned upon, among other things, the

absence of any material adverse change in the business, assets, liabilities, operations, financial condition or prospects of
the company between October 31, 2008 and the closing date, the absence of any material default by the company of its
obligations or its compliance with any applicable legal requirements at the time of closing, receipt of opinions of counsel to
the lender that the loan documents are legal, binding and enforceable in accordance with their terms and that the lender
has a perfected security interest in all assets of the company, completion of a pre-closing audit of the company by the
lender and the receipt by the lender of all applicable governmental waivers and consents and landlord waivers and
consents. If the credit facility is not finalized, we may not have the ability to implement our business plan or fund our
operations.

For the year ended October 31, 2008 our operating activities used net cash of $443,259 as compared to the year
ended October 31, 2007 when net cash provided by operating activities was $2,153,667. The decreased cash flow from
operations for the year ended October 31, 2008 was primarily due to our net loss of $2,597,294, a $1,974,905 increase in
accounts receivable and an increase in inventories of $574,457, partially offset by an increase in accounts payable of
$2,402,981 and a reduction in prepaid expenses of $239,144.

For the year ended October 31, 2008, our investing activities used net cash of $351,482 as compared to the year
October 31, 2007 when net cash used by investing activities was $659,382. The decrease in net cash used by investing
activities for fiscal 2008 was due to the decrease in purchases of property and equipment.

For the year ended October 31, 2008, our financing activities provided net cash of $867,390, compared to net cash

used in financing activities of $1,722,367 for the year ended October 31, 2007. The change in cash flow from financing
activities for the year ended October 31, 2008 was primarily due to increased advances under our line of credit partially
offset by the repurchase of outstanding common stock during the year, payment of dividends to our shareholders and
partially offset by increased principal payments under the line of credit.

We expect to fund our operations, including paying our liabilities, funding capital expenditures and making required

payments on our debts, through October 31, 2009 with cash provided by operating activities and the use of our credit
facility. In addition, an increase in eligible accounts receivable and inventory would permit us to make additional borrowings
under our line of credit. We also believe we could, if necessary, obtain additional loans by mortgaging our headquarters.

Off-Balance Sheet Arrangements

We do not have any off-balance sheet arrangements that have or are reasonably likely to have a current or future

effect on our financial condition, changes in financial condition, revenues or expenses, results of operations, liquidity,
capital expenditures or capital resources that is material to investors.

ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Market risks relating to our operations result primarily from changes in interest rates and commodity prices as

further described below.

Interest Rate Risks. We are subject to market risk from exposure to fluctuations in interest rates. At October 31,

2008, our debt consisted of $3,522,007 of variable rate debt under our revolving line of credit. Our line of credit which was
amended in October 2007 and currently provides for a maximum of $4,500,000, expires on

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January 31, 2009 and requires monthly interest payments at a rate of LIBOR plus 1.95%. This loan is secured by a blanket
lien on all of our assets.

Commodity Price Risks. The supply and price of coffee beans are subject to volatility and are influenced by
numerous factors which are beyond our control. Historically, we have used short-term coffee futures and options contracts
(generally with terms of two months or less) primarily for the purpose of partially hedging and minimizing the effects of
changing green coffee prices, as further explained in Note 2 of the notes to financial statements in this report. In addition,
during the latter half of fiscal 2000, we began to acquire futures contracts with longer terms (generally three to four months)
primarily for the purpose of guaranteeing an adequate supply of green coffee. The use of these derivative financial
instruments has enabled us to mitigate the effect of changing prices although we generally remain exposed to loss when
prices decline significantly in a short period of time or remain at higher levels, preventing us from obtaining inventory at
favorable prices. We generally have been able to pass green coffee price increases through to customers, thereby
maintaining our gross profits. However, we cannot predict whether we will be able to pass inventory price increases through
to our customers in the future. We believe our hedging policies remain a vital element to our business model not only in
controlling our cost of sales, but also giving us the flexibility to obtain the inventory necessary to continue to grow our sales
while minimizing margin compression during a time of historically high coffee prices.

At October 31, 2008, we did not hold any futures contracts. At October 31, 2007, we held 172 futures contracts for
the purchase of 6,450,000 pounds of coffee at an average price of $1.23 per pound. The market price of coffee applicable
to such contracts was $1.21 per pound at October 31, 2007.

ITEM 8.

FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

See pages F-1 through F-16 following the Exhibit Index of this Annual Report on Form 10-K.

ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL

DISCLOSURE

None.

ITEM 9A. CONTROLS AND PROCEDURES

Evaluation of Disclosure Controls and Procedures. Management, which includes the Company’s President,

Treasurer and Chief Executive Officer (who is the Company’s principal executive officer and principal accounting officer),
has evaluated the effectiveness of the Company’s disclosure controls and procedures (as defined in Exchange Act Rules
13a-15(e) and 15d-15(e)) as of the end of the period covered by this report. Based upon that evaluation, the Company’s
President, Chief Executive Officer and Treasurer concluded that the disclosure controls and procedures were effective to
ensure that information required to be disclosed in the reports the Company files and submits under the Exchange Act is
(i) recorded, processed, summarized and reported as and when required and (ii) accumulated and communicated to the
Company’s management, including its principal executive officer and financial officer, as appropriate to allow timely
decisions regarding disclosure.

There have been no changes in the Company’s internal control over financial reporting identified in connection with
the evaluation that occurred during the Company’s last fiscal quarter that has materially affected, or that is reasonably likely
to materially affect, the Company’s internal control over financial reporting.

Management Report on Internal Control Over Financial Reporting.  The management of Coffee Holding Co. is

responsible for establishing and maintaining adequate internal control over financial reporting. Coffee Holding Co.'s internal
control system is a process designed to provide reasonable assurance to Coffee Holding Co.'s management and board of
directors regarding the preparation and fair presentation of published financial statements.

Our internal control over financial reporting includes policies and procedures that pertain to the maintenance of

records that, in reasonable detail, accurately and fairly reflect transactions and dispositions of assets; provide reasonable
assurances that transactions are recorded as necessary to permit preparation of financial statements in accordance with
accounting principles generally accepted in the United States of America, and that receipts and expenditures are being
made only in accordance with authorizations of management and the directors of Coffee Holding Co.'s; and provide
reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or disposition of Coffee
Holding Co.'s assets that could have a material effect on our financial statements.

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Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements.

Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become
inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may
deteriorate.

Coffee Holding Co., Inc.'s management assessed the effectiveness of Coffee Holding Co.'s internal control over
financial reporting as of October 31, 2008. In making this assessment, we used the criteria set forth by the Committee of
Sponsoring Organizations of the Treadway Commission in Internal Control-Integrated Framework. Based on our
assessment we believe that, as of October 31, 2008, Coffee Holding Co.'s internal control over financial reporting is
effective based on those criteria.

Attestation Report of the Registered Public Accounting Firm.  This annual report does not include an

attestation report from our registered independent public accounting firm, regarding internal control over financial reporting.
Management’s report was not subject to attestation pursuant to temporary rules of the SEC that permits the Company to
provide only management’s report.

ITEM 9B. OTHER INFORMATION

On January 28, 2009, we entered into a financing commitment letter with Sterling National Bank. Under the terms of

the letter, Sterling National Bank has committed to establish a credit facility to refinance our existing credit facility with
Merrill Lynch Business Financial Services, Inc. and to provide for our working capital requirements. The credit facility will be
a revolving line of credit for a maximum of $5 million with the company able to draw on the line at an amount up to 85% of
eligible accounts receivable and 25% of eligible inventory consisting of green coffee beans and finished coffee not to
exceed $1,000,000.  The credit facility will be payable monthly in arrears on the average unpaid balance of the line of credit
at an interest rate equal to a per annum reference rate (currently 4.25%) plus 1.0%. The initial term of the credit facility
would be three years and shall be automatically extended for successive periods of one (1) year each unless one party shall
have provided the other party with a written notice of termination, at least ninety (90) days prior to the expiration of the initial
contract term or any renewal term. The credit facility will be secured by all tangible and intangible assets of the company
and will be personally guaranteed by Andrew Gordon and David Gordon.

The credit facility with Sterling National Bank will contain covenants that place restrictions on our operations,

including covenants relating to mergers, debt restrictions, capital expenditures, tangible net worth, leverage, fixed charge
coverage, dividend restrictions, restrictions on lease payments to affiliates, restrictions on changes in business, asset sale
restrictions, restrictions on acquisitions, restrictions on fundamental changes, and such other covenants as are typically
contained in documents relating to similar transactions. These restrictions could adversely impact our ability to implement
our business plan, or raise additional capital, if needed. In addition, if we default under the credit facility or if our lender
demands payment of a portion or all of our indebtedness, we may not have sufficient funds to make such payments.

Sterling National Bank's obligation to close the credit facility will be conditioned upon, among other things, the

absence of any material adverse change in the business, assets, liabilities, operations, financial condition or prospects of
the company between October 31, 2008 and the closing date, the absence of any material default by the company of its
obligations or its compliance with any applicable legal requirements at the time of closing, receipt of opinions of counsel to
the lender that the loan documents are legal, binding and enforceable in accordance with their terms and that the lender
has a perfected security interest in all assets of the company, completion of a pre-closing audit of the company by the
lender and the receipt by the lender of all applicable governmental waivers and consents and landlord waivers and
consents. If the credit facility is not finalized, we may not have the ability to implement our business plan or fund our
operations.

25

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

PART III

ITEM 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE

Information required by this item is incorporated by reference to the Company’s Proxy Statement for the 2009

Annual Meeting of Stockholders.

ITEM 11. EXECUTIVE COMPENSATION

Information required by this item is incorporated by reference to the Company’s Proxy Statement for the 2009

Annual Meeting of Stockholders.

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED

STOCKHOLDER MATTERS

Information required by this item is incorporated by reference to the Company’s Proxy Statement for the 2009

Annual Meeting of Stockholders.

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE

Information required by this item is incorporated by reference to the Company’s Proxy Statement for the 2009

Annual Meeting of Stockholders.

ITEM 14. PRINCIPAL ACCOUNTING FEES AND SERVICES

Information required by this item is incorporated by reference to the Company’s Proxy Statement for the 2009

Annual Meeting of Stockholders.

26

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

ITEM 15. EXHIBITS, FINANCIAL STATEMENT SCHEDULES

PART IV

The financial statements listed below are filed as a part of this report. See Index to Financial Statements beginning

on Page F-1.

Consolidated Financial Statements:

-

-

-

-

-

-

-

Index to Consolidated Financial Statements.

Report of Independent Registered Public Accountants.

Consolidated Balance Sheets as of October 31, 2008 and 2007.

Consolidated Statements of Operations - Years Ended October 31, 2008 and 2007.

Consolidated Statements of Changes in Stockholders’ Equity - Years Ended October 31, 2008 and 2007.

Statements of Cash Flows - Years Ended October 31, 2008 and 2007.

Notes to Consolidated Financial Statements.

See Exhibit Index following the signature page to this report.

27

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

In accordance with Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant caused this report to

be signed on its behalf by the undersigned, thereunto duly authorized on January 29, 2009.

SIGNATURES

COFFEE HOLDING CO., INC.

By:   /s/ ANDREW GORDON

 Andrew Gordon
President and Chief Executive Officer

In accordance with the Exchange Act, this report has been signed below by the following persons on behalf of the

registrant and in the capacities and on the dates indicated.

Name

Title

Date

/s/ ANDREW GORDON

Andrew Gordon

/s/ DAVID GORDON

David Gordon

/s/ GERARD DECAPUA

Gerard DeCapua

/s/ DANIEL DWYER

Daniel Dwyer

  President, Chief Executive Officer,

January 28, 2009

  Chief Financial Officer, Treasurer and

Director (principal executive officer and
principal financial and accounting
officer)

  Executive Vice President –

January 28, 2009

  Operations, Secretary and Director

  Director

January 28, 2009

  Director

January 28, 2009

28

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

         
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
FINANCIALS

TABLE OF CONTENTS

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTANTS

CONSOLIDATED BALANCE SHEETS

CONSOLIDATED STATEMENTS OF OPERATIONS

CONSOLIDATED STATEMENT OF CHANGES IN STOCKHOLDERS’ EQUITY

CONSOLIDATED STATEMENTS OF CASH FLOWS

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

F-2

F-3

F-4

F-5

F-6

F-7

F-1

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTANTS

To the Board of Directors
Coffee Holding Co., Inc. and Subsidiary

We have audited the accompanying consolidated balance sheets of Coffee Holding Co., Inc. and Subsidiary as of

October 31, 2008 and 2007 and the related consolidated statements of operations, changes in stockholders’ equity and
cash flows for the years then ended. These consolidated financial statements are the responsibility of the Company’s
management. Our responsibility is to express an opinion on these consolidated financial statements based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board

(United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether
the consolidated financial statements are free of material misstatement. The Company is not required to have, nor were we
engaged to perform, an audit of its internal control over financial reporting. Our audits included consideration of internal
control over financial reporting as a basis for designing audit procedures that are appropriate in the circumstances, but not
for the purpose of expressing an opinion on the effectiveness of the Company’s internal control over financial reporting.
Accordingly, we express no such opinion. An audit also includes examining, on a test basis, evidence supporting the
amounts and disclosures in the consolidated financial statements, assessing the accounting principles used and significant
estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our
audits provide a reasonable basis for our opinion.

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the

financial position of Coffee Holding Co., Inc. and Subsidiary as of October 31, 2008 and 2007 and the results of their
operations and cash flows for each of the two years in the period ended October 31, 2008, in conformity with accounting
principles generally accepted in the United States of America.

/s/ LAZAR LEVINE & FELIX, LLP

 LAZAR LEVINE & FELIX, LLP

New York, New York
January 28, 2009

F-2

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
COFFEE HOLDING CO., INC. AND SUBSIDIARY
CONSOLIDATED BALANCE SHEETS
OCTOBER 31, 2008 AND 2007

CURRENT ASSETS:

Cash and cash equivalents
Commodities held at broker

- ASSETS -

Accounts receivable, net of allowances of $141,915 and $136,781 for 2008 and

2008

2007

  $

963,298     $
890,649  
342,269       3,468,530  

2007, respectively

Inventories
Prepaid expenses and other current assets

Prepaid and refundable income taxes

Deferred income tax assets

TOTAL CURRENT ASSETS

Property and equipment, at cost, net of accumulated depreciation of $5,020,573 and

$4,542,490 for 2008 and 2007, respectively

Deposits and other assets

TOTAL ASSETS

- LIABILITIES AND STOCKHOLDERS' EQUITY -

CURRENT LIABILITIES:

Accounts payable and accrued expenses

Line of credit borrowings

Income taxes payable

TOTAL CURRENT LIABILITIES

Deferred income tax liabilities
Deferred rent payable

Deferred compensation payable

TOTAL LIABILITIES

MINORITY INTEREST

COMMITMENTS AND CONTINGENCIES

STOCKHOLDERS' EQUITY:

    9,067,797       7,130,467  
    5,046,554       4,472,097  
502,240  

284,900      
    1,025,935      
923,877      

236,406  
279,000  

    17,654,630       16,979,389  

    2,804,053       2,651,960  
766,268  
  $ 21,001,576     $ 20,397,617  

542,893      

  $ 9,120,124     $ 6,717,143  
897,191  
    3,522,207      
9,161  
––       
    12,642,331       7,623,495  

86,000      
69,959      
352,637      

145,000  
74,547  

351,332  

    13,150,927       8,194,374  

3,226      

900  

Preferred stock, par value $.001 per share; 10,000,000 shares authorized; none

issued

––      

––  

Common stock, par value $.001 per share; 30,000,000 shares authorized,

5,529,830 shares issued; 5,445,516 shares outstanding for 2008 and 5,514,930
shares outstanding in 2007

Additional paid-in capital
Retained earnings
Less: Treasury stock, 84,314 and 14,900 common shares, at cost in 2008 and 2007    

TOTAL STOCKHOLDERS' EQUITY

TOTAL LIABILITIES AND STOCKHOLDERS’ EQUITY

5,530      

5,530  
    7,327,023       7,327,023  
804,605       4,946,467  
(76,677 )
(289,735 )    
    7,847,423       12,202,343  
  $ 21,001,576     $ 20,397,617  

The accompanying notes are an integral part of these consolidated financial statements.

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

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EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

COFFEE HOLDING CO., INC. AND SUBSIDIARY
CONSOLIDATED STATEMENTS OF OPERATIONS
YEARS ENDED OCTOBER 31, 2008 AND 2007

NET SALES

COST OF SALES

GROSS PROFIT

OPERATING EXPENSES:

Selling and administrative

Writedown of amount due from dissolved joint venture
Bad debt expense
Officers' salaries

TOTALS

2008

2007

  $

71,186,312     $ 57,365,840  

68,762,310       49,071,384  

2,424,002       8,294,456  

5,714,032       6,026,361  
192,860  
38,990  
584,151  

––      
37,575      
610,927      

6,362,534       6,842,362  

INCOME (LOSS) FROM OPERATIONS

(3,938,532 )     1,452,094  

OTHER INCOME (EXPENSE)

Interest income

Other income
Equity in loss from dissolved joint venture

Management fee income
Writedown of investment in dissolved joint venture
Interest expense

TOTALS

INCOME (LOSS) BEFORE INCOME TAXES AND MINORITY INTEREST IN
SUBSIDIARY

Benefit (provision) for income taxes

46,209      
9,331      
––      
––      
––      
(142,087 )    
(86,547 )    

131,537  

––  
(91,340 )

12,026  
(33,000 )
(109,260 )

(90,037 )

(4,025,079 )     1,362,057  

1,430,110      

(418,175 )

INCOME (LOSS) BEFORE MINORITY INTEREST

(2,594,969 )    

943,882  

Minority interest in loss of subsidiary

(2,325 )   $

(6,566 )

NET INCOME (LOSS)

  $

(2,597,294 )   $

937,316  

Basic and diluted earnings (loss) per share

  $

(.47 )   $

 .17  

Weighted average common shares outstanding:
    Basic

    Diluted

5,476,173       5,525,408  
5,476,173       5,595,408  

The accompanying notes are an integral part of these consolidated financial statements.

F-4

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
  
 
   
 
 
 
   
       
 
 
 
 
 
   
       
 
 
 
 
 
   
       
 
 
   
       
 
 
 
 
 
 
 
 
 
 
 
 
 
   
       
 
 
 
 
 
   
       
 
 
   
       
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
       
 
 
 
 
 
   
       
 
 
 
 
 
   
       
 
 
 
 
 
   
       
 
 
 
 
 
   
       
 
 
 
   
       
 
 
 
   
       
 
 
 
   
       
 
 
   
       
 
 
 
 
 
COFFEE HOLDING CO., INC. AND SUBSIDIARY

CONSOLIDATED STATEMENT OF CHANGES IN STOCKHOLDERS’ EQUITY
YEARS ENDED OCTOBER 31, 2008 AND 2007

Common Stock

$.001 Par Value

Treasury Stock

  Number of

    Number of

Shares

Amount

Shares

Amount

Additional
Paid - in
Capital

Retained
Earnings

Total

Balance, 10/31/06

    5,529,830     $

5,530      

––     $

––     $ 7,327,023     $ 4,009,151     $ 11,341,704  

Treasury stock at cost

(14,900 )    

––      

14,900      

(76,677 )    

––      

––      

(76,677 )

Net income

––      

––      

––      

––      

––      

937,316      

937,316  

Balance, 10/31/07

    5,514,930      

5,530      

14,900      

(76,677 )     7,327,023       4,946,467       12,202,343  

Treasury stock at cost    

(69,414 )    

––      

69,414      

(213,058 )    

––      

––      

(213,058 )

Dividend

Net loss

––      

––      

––      

––      

––       (1,544,568 )    

(1,544,568 )

––      

––      

––      

––      

––       (2,597,294 )    

(2,597,294 )

Balance, 10/31/08

    5,445,516     $

5,530      

84,314     $ (289,735 )   $ 7,327,023     $

804,605     $ 7,847,423  

The accompanying notes are an integral part of these consolidated financial statements.

F-5

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

                                                                                                                                                                             
  
 
   
   
   
   
 
  
 
     
     
     
     
     
 
  
     
     
     
     
     
 
  
 
   
   
   
     
     
     
 
  
   
     
     
     
     
     
     
 
  
   
       
       
       
       
       
         
 
   
  
   
       
       
       
       
       
         
 
   
  
   
       
       
       
       
       
         
 
  
   
       
       
       
       
       
         
 
  
   
       
       
       
       
       
         
 
   
  
   
       
       
       
       
       
         
 
   
  
   
       
       
       
       
       
         
 
COFFEE HOLDING CO., INC. AND SUBSIDIARY
CONSOLIDATED STATEMENTS OF CASH FLOWS
YEARS ENDED OCTOBER 31, 2008 AND 2007

2008

2007

OPERATING ACTIVITIES:
Net income (loss)
Adjustments to reconcile net income to net cash provided by  (used in) operating activities:    

  $ (2,597,294 )   $

Depreciation
Writeoff of leasehold improvements
Bad debt expense
Deferred rent
Deferred income taxes
Loss from dissolved joint venture
Writedown of investment in dissolved joint venture
Writedown of amount due from dissolved joint venture
Minority interest

Changes in operating assets and liabilities:

Commodities held at broker
Accounts receivable
Inventories
Prepaid expenses and other current assets
Prepaid and refundable income taxes
Due from dissolved joint venture
Deposits, other assets and other
Accounts payable and accrued expenses
Income tax payable

Net cash provided by (used in) operating activities

INVESTING ACTIVITIES:

 Purchases of property and equipment including equipment deposit
 Security deposits

Net cash used in investing activities

FINANCING ACTIVITIES:

 Advances under bank line of credit
 Principal payments under bank line of credit
 Payment of dividend
 Purchase of treasury stock

Net cash provided by (used in) financing activities

NET INCREASE (DECREASE) IN CASH AND CASH EQUIVALENTS

Cash and cash equivalents, beginning of year

CASH AND CASH EQUIVALENTS, END OF YEAR
SUPPLEMENTAL DISCLOSURE OF CASH FLOW DATA:

Interest paid

Income taxes paid

541,204      
––      
37,575      
(4,588 )    
(703,877 )    
––      
––      
––      
2,326      

937,316  

383,216  
38,918  
38,990  
(4,588 )
74,700  
91,340  
33,000  
192,860  
6,566  

3,126,261      
(1,974,905 )    
(574,457 )    
239,144      
(789,529 )    
––      
(138,939 )    
2,402,981      
(9,161 )    
(443,259 )    

861,959  
(634,609 )
(1,572,554 )
(173,696 )
65,597  
(110,505 )
(45,027 )
1,967,589  
9,161  
2,160,233  

(341,982 )    
(9,500 )    
(351,482 )    

(659,382 )
––  
(659,382 )

    60,576,960       49,127,817  
    (57,951,944 )     (50,773,507 )
––  
(76,677 )
(1,722,367 )

(1,544,568 )    
(213,058 )    
867,390      

72,649      
890,649      
963,298     $

(221,516 )
1,112,165  
890,649  

127,082     $
33,477     $

117,758  
287,480  

  $

  $
  $

The accompanying notes are an integral part of these consolidated financial statements.

NONCASH INVESTING AND FINANCING ACTIVITIES:

During 2007, the Company received equipment valued at $275,761 originally contributed to the now dissolved joint
venture.

F-6

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

  
 
   
 
   
     
 
       
   
   
   
   
   
   
   
   
   
   
   
       
   
   
   
   
   
   
   
   
   
   
   
  
   
       
   
   
       
   
   
   
   
  
   
       
   
   
       
   
   
   
   
  
   
       
   
   
   
   
       
   
  
COFFEE HOLDING CO., INC.AND SUBSIDIARY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
OCTOBER 31, 2008 AND 2007

NOTE  1 – BUSINESS ACTIVITIES:

Coffee Holding Co., Inc. (the “Company”) conducts wholesale coffee operations, including manufacturing, roasting,

packaging, marketing and distributing roasted and blended coffees for private labeled accounts and its own brands, and
sells green coffee. The Company’s sales are primarily to customers that are located throughout the United States with
limited sales in Canada, consisting of supermarkets, wholesalers, gourmet roasters and individually owned and multi-unit
retailers.

The Company owns a 60% interest in Generations Coffee Company, LLC (“GCC”) effective April 7, 2006. GCC is in

the same business as the Company. The Company also exercises control of GCC. As a result of its 60% interest and
control, the financial statements of GCC are consolidated with the Company.

The Company also owned a 50% interest in Cafe La Rica, LLC (“CLR”) effective March 10, 2006. CLR was in the

same business as the Company and was being recorded as an investment in joint venture since the Company did not
exercise control of CLR. As a result, the financial statements of CLR were not consolidated and was accounted for by the
equity method of accounting. Effective October 17, 2007 the Company dissolved the joint venture.

NOTE  2 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES:

The Company’s accounting policies are in accordance with accounting principles generally accepted in the United

States of America. Outlined below are those policies considered to be particularly significant.

USE OF ESTIMATES:

The preparation of financial statements in conformity with accounting principles generally accepted in the United

States of America requires management to make estimates and assumptions that affect certain reported amounts and
disclosures. Accordingly, actual results could differ from those amounts.

BASIS OF PRESENTATION:

The consolidated financial statements include the accounts of the Company and GCC. In 2007, the equity method

of accounting was used to record the Company’s share of the loss in CLR. All significant inter-company balances and
transactions have been eliminated in consolidation.

CASH EQUIVALENTS:

Cash equivalents represent highly liquid investments with maturities of three months or less at the date of purchase.

ACCOUNTS RECEIVABLE:

Accounts receivable are recorded net of allowances. The allowance for doubtful accounts represents the estimated

uncollectible portion of accounts receivable. The reserve for sales discounts represents the estimated discount that
customers will take upon payment. The allowances are summarized as follows:

2008

2007

  $

92,464     $
49,451      

92,464  
44,317  
  $ 141,915     $ 136,781  

Allowance for doubtful accounts

Reserve for sales discounts

Totals

INVENTORIES:

Inventories are valued at the lower of cost (first-in, first-out basis) or market.

F-7

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

  
 
   
 
   
COFFEE HOLDING CO., INC.AND SUBSIDIARY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
OCTOBER 31, 2008 AND 2007

NOTE  2 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES: (Continued)

PROPERTY AND EQUIPMENT:

Property and equipment are recorded at cost and depreciated using the straight-line method over the estimated

useful lives of the assets. Purchases of property and equipment and additions and betterments which substantially extend
the useful life of the properties are capitalized at cost. Expenditures which do not materially prolong the normal useful life of
an asset are charged to operations as incurred.

HEDGING:

The Company uses options and futures contracts to partially hedge the effects of fluctuations in the price of green

coffee beans. Options and futures contracts are marked to market with current recognition of gains and losses on such
positions. The Company's accounting for options and futures contracts may increase earnings volatility in any particular
period. The Company has open position contracts held by the broker which includes primarily cash and commodities for
futures and options in the amount of $342,269 and $3,468,530, at October 31, 2008 and 2007, respectively, net of
unrealized losses of $251,881 at October 31, 2008 and unrealized gains of $335,751 at October 31, 2007. The Company
classifies its options and future contracts as trading securities and accordingly, unrealized holding gains and losses are
included in earnings and not reflected as a net amount in a separate component of shareholders’ equity.

At October 31, 2008, the Company held 50 options (generally with terms of two months or less) covering an
aggregate of 1,875,000 pounds of green coffee beans at $1.275 per pound. The fair market value of these options, which
was obtained from major financial institutions, was $288,375 at October 31, 2008. The Company did not hold any options at
October 31, 2007.

The Company acquires futures contracts with longer terms (generally three to four months) primarily for the

purpose of guaranteeing an adequate supply of green coffee.

At October 31, 2008, the Company did not hold any future contracts. At October 31, 2007, the Company held 172

future contracts for the purchase of 6,450,000 pounds of coffee at a weighted average price of $1.16 per pound. The
market price of coffee applicable to such contracts was $1.21 per pound.

Included in cost of sales for the years ended October 31, 2008 and 2007, the Company recorded realized and

unrealized gains and losses respectively, on these contracts as follows:

Gross realized gains
Gross realized (losses)

Unrealized (losses)

ADVERTISING:

Year Ended October 31,

2008

2007

  $ 2,759,642     $ 3,873,097  
  $ (5,240,461 )   $ (1,158,222 )
(22,855 )
  $ (587,631 )   $
  $ (3,068,450 )   $ 2,692,020  

The Company expenses the cost of advertising and promotion as incurred. Advertising costs charged to operations

totaled $60,631 and $62,174, for the years ended October 31, 2008 and 2007, respectively.

INCOME TAXES:

The Company accounts for income taxes pursuant to the asset and liability method which requires  deferred income
tax assets and liabilities to be computed for temporary differences between the financial statement and tax bases of assets
and liabilities that will result in taxable or deductible amounts in the future based on enacted tax laws and rates applicable
to the periods in which the differences are expected to affect taxable income. Valuation allowances are established when
necessary to reduce deferred tax assets to the amount expected to be realized. The income tax provision or credit is the tax
incurred for the period plus or minus the change during the period in deferred tax assets and liabilities (see also Note 8).

F-8

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

  
 
 
  
 
   
 
  
COFFEE HOLDING CO., INC.AND SUBSIDIARY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
OCTOBER 31, 2008 AND 2007

NOTE  2 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES: (Continued)

On November 1, 2007, the Company adopted Financial Accounting Standards Board (FASB) Interpretation No. 48,

“Accounting for Uncertainty in Income Taxes—an interpretation of FASB Statement No. 109” (FIN 48). There was no
impact on the Company’s consolidated financial position, results of operations or cash flows at October 31, 2008 and for
the year then ended as a result of implementing FIN 48. At the adoption date of November 1, 2007 and at October 31,
2008, the Company did not have any unrecognized tax benefits. The Company’s practice is to recognize interest and/or
penalties related to income tax matters in income tax expense. As of November 1, 2007 and October 31, 2008, the
Company had no accrued interest or penalties related to income taxes. The Company currently has no federal or state tax
examinations in progress.

STOCK OPTIONS:

Effective November 1, 2005, the Company accounts for any stock options in accordance with the recognition and

measurement provisions of Statement of Financial Accounting Standards (“FAS”) No 123 (revised 2004), Share-Based
Payment (“FAS 123(R)”), which replaces FAS No. 123, Accounting for Stock – Based Compensation, and supersedes
Accounting Principles Board Opinion (“APB”) No 25, Accounting for Stock Issued to Employees, and related interpretations.
FAS 123(R) requires compensation costs related to share-based payment transactions, including employee stock options,
to be recognized in the financial statements. In addition, the Company adheres to the guidance set forth within Securities
and Exchange Commission (“SEC”) Staff Accounting Bulletin (“SAB”) No. 107, which provides the Staff’s views regarding
the interaction between SFAS No. 123(R) and certain SEC rules and regulations and provides interpretations with respect
to the valuation of share-based payments for public companies.

Prior to November 1, 2005, the Company accounted for any stock options in accordance with APB No. 25 which
employed the intrinsic value method of measuring compensation cost. Accordingly, compensation expense would have
been recognized for fixed stock options if the exercise price of the option equaled or exceeded the fair value of the
underlying stock at the grant date. (See Note 11).

EARNINGS (LOSS) PER SHARE:

The Company presents “basic’ and, if applicable, “diluted” earnings (loss) per common share pursuant to the

provisions of Statement of Financial Accounting Standards No. 128, “Earnings per Share” (“SFAS 128”) and certain other
financial accounting pronouncements. Basic earnings (loss) per common share are calculated by dividing net income (loss)
by the weighted average number of common shares outstanding during each period. The calculation of diluted earnings
per common share is similar to that of basic earnings per common share, except that the denominator is increased to
include the number of additional common shares that would have been outstanding if all potentially dilutive common
shares, such as those issuable upon the exercise of stock options, were issued during the period.

The weighted average common shares outstanding used in the computation of basic earnings per share was
5,476,173 and 5,525,408 at October 31, 2008 and 2007, respectively. The weighted average common shares outstanding
used in the computation of diluted earnings per share was 5,476,173 and 5,595,408 at October 31, 2008 and 2007,
respectively. Diluted loss per share for the year ended October 31, 2008 is the same as basic loss per share. Since the
effects of the calculation were anti-dilutive due to the fact that the Company incurred a net loss for the period. On a
common share equivalent basis, 70,000 warrants have been excluded from the per share computations, for the year ended
December 31, 2008.

FAIR VALUE OF FINANCIAL INSTRUMENTS:

The carrying amounts of cash and cash equivalents, accounts receivable and accounts payable approximate fair

value because of the short-term nature of these instruments. Fair value estimates are made at a specific point in time,
based on relevant market information about the financial instrument when available. These estimates are subjective in
nature and involve uncertainties and matters of significant judgment and therefore, cannot be determined with precision.
Changes in assumptions could significantly affect the estimates.

F-9

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

COFFEE HOLDING CO., INC.AND SUBSIDIARY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
OCTOBER 31, 2008 AND 2007

NOTE  2 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES: (Continued)

REVENUE RECOGNITION:

The Company recognizes revenue in accordance with Securities and Exchange Commission Staff Accounting
Bulletin No. 104, “Revenue Recognition” (“SAB 104”). Under SAB 104, revenue is recognized at the point of passage to the
customer of title and risk of loss, when there is persuasive evidence of an arrangement, the sales price is determinable, and
collection of the resulting receivable is reasonably assured. The Company recognizes revenue at the time of shipment.

The Company sells its products without the right of return. Returns and allowances are recorded when a customer

claims receipt of damaged goods. The Company in turn seeks reimbursement from the shipper.

Slotting fees: Certain retailers require the payment of slotting fees in order to obtain space for the Company’s

products on the retailer’s store shelves. The cost of these fees is recognized at the earlier of the date cash is paid or a
liability to the retailer is created. These amounts are characterized as a reduction of revenue.

Discounts: The cost of these discounts are estimated and recognized at the date of the sale. These amounts are

included in the determination of net sales.

Volume-based incentives: These incentives typically involve rebates or refunds of a specific amount of cash
consideration that are redeemable only if the reseller completes a specified cumulative level of sales transactions. Under
incentive programs of this nature, the Company records the cost of the rebate when it is taken by the reseller. These
amounts are included in the determination of net sales.

Cooperative advertising: Under these arrangements, the Company will agree to reimburse the reseller for a portion
of the costs incurred by the reseller to advertise and promote certain of the Company’s products. The Company recognizes
the cost of cooperative advertising programs in the period in which the advertising and promotional activity first takes place.
The costs of these incentives are included in advertising expense.

SHIPPING AND HANDLING FEES AND COSTS:

In accordance with EITF No. 00-10 “Accounting for Shipping and Handling Fees and Costs”, revenue earned from

shipping and handling fees is reflected in net sales. Costs associated with shipping product to customers aggregating
approximately $1,450,000 and $1,517,000 for the years ended October 31, 2008 and 2007, respectively is included in
selling and administrative expenses.

RECLASSIFICATIONS:

Prior year financial statements have been reclassified to conform with current year’s presentation. These

reclassifications have no impact on net income.

NOTE  3 – RECENTLY ISSUED ACCOUNTING PRONOUNCEMENTS AFFECTING THE COMPANY:

In September 2006, the FASB issued SFAS No. 157, “Fair Value Measurements”, which defines fair value,

establishes a framework for measuring fair value in generally accepted accounting principles, and expands disclosures
about fair value measurements. This statement does not require any new fair value measurements, but provides guidance
on how to measure fair value by providing a fair value hierarchy used to classify the source of the information. SFAS
No. 157 is effective for fiscal years beginning after November 15, 2007, and all interim periods within those fiscal years. In
February 2008, the FASB released FASB Staff Position (FSP FAS 157-2 – Effective Date of FASB Statement No. 157)
which delays the effective date of SFAS No. 157 for all nonfinancial assets and nonfinancial liabilities, except those that are
recognized or disclosed at fair value in the financial statements on a recurring basis (at least annually), to fiscal years
beginning after November 15, 2008 and interim periods within those fiscal years. Management currently believes that the
adoption of this statement will not have a material impact on the Company’s financial statements.

F-10

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

COFFEE HOLDING CO., INC.AND SUBSIDIARY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
OCTOBER 31, 2008 AND 2007

NOTE  3 – RECENTLY ISSUED ACCOUNTING PRONOUNCEMENTS AFFECTING THE COMPANY: (Continued)

In February 2007, the FASB issued SFAS No. 159, “The Fair Value Option for Financial Assets and Financial

Liabilities” (“SFAS No. 159”). SFAS No. 159 permits entities to choose to measure, on an item-by-item basis, specified
financial instruments and certain other items at fair value. Unrealized gains and losses on items for which the fair value
option has been elected are required to be reported in earnings at each reporting date. SFAS No. 159 is effective for fiscal
years beginning after November 15, 2007, the provisions of which are required to be applied prospectively. The Company
is currently evaluating the impact of adopting SFAS No. 159 on its consolidated financial statements.

In December 2007, the FASB issued SFAS No. 160. “Noncontrolling Interests in Consolidated Financial
Statements-and Amendment of ARB No. 51.” SFAS 160 establishes accounting and reporting standards pertaining to
ownership interests in subsidiaries held by parties other than the parent, the amount of net income attributable to the parent
and to the noncontrolling interest, changes in a parent’s ownership interest, and the valuation of any retained
noncontrolling equity investment when a subsidiary is deconsolidated. This statement also establishes disclosure
requirements that clearly identify and distinguish between the interests of the parent and the interests of the noncontrolling
owners. SFAS 160 is effective for fiscal years beginning on or after December 15, 2008. The adoption of SFAS 160 is not
currently expected to have a material effect on the Company’s consolidated financial position, results of operations, or cash
flows.

In March 2008, the FASB issued FASB Statement No. 161, Disclosures about Derivative Instruments and Hedging
Activities. The new standard is intended to improve financial reporting about derivative instruments and hedging activities
by requiring enhanced disclosures to enable investors to better understand their effects on an entity’s financial position,
financial performance, and cash flows. It is effective for financial statements issued for fiscal years and interim periods
beginning after November 15, 2008, with early application encouraged. The company is currently evaluating the impact of
adopting SFAS. No. 161 on its consolidated financial statements.

NOTE  4 – FORMATION/DISSOLUTION OF JOINT VENTURE - CAFÉ LA RICA, LLC:

The Company and Coffee Bean Trading-Roasting LLC (“CBT”) formed CLR on March 10, 2006.  The purpose of

CLR was to engage in the roasting, packaging and sale of branded coffee products. CLR was funded by an initial cash
contribution of $250,000 by the Company. In addition, the Company contributed cash in order to purchase equipment
valued at $335,709 and CBT contributed equipment, and inventory of coffee and packaging materials valued at $119,316.
The Company and CBT also contributed their respective intellectual property with a minimal value, consisting primarily of
licenses, for the use of the Company’s Café Caribe trademark and CBT’s Café La Rica trademark per separate licensing
agreements. The trademarks were licensed to CLR as exclusive, non-assignable, non-transferable, royalty free rights to
use them worldwide in connection with manufacture, packaging, sale, marketing and distribution of the licensed products
(as defined) within the territory (as defined) in the respective agreements. The Company and CBT each had a 50%
allocation in the profits and losses of CLR. CLR was being accounted for under the equity method of accounting.

In February 2007, the Company and CBT commenced litigation against each other alleging breaches of certain

agreements and responsibilities. The Company also requested an orderly winding up of CLR’S business and the liquidation
of assets. On October 17, 2007, the Company and CBT dissolved CLR. The Company received cash in the amount of
$269,000 and equipment valued at book value of $275,761 as settlement toward its outstanding trade receivables and
advances and return on its original investment. As a result, the Company wrote off the remaining balance due from the joint
venture of $192,860 and the remaining balance in the investment in the joint venture of $33,000, during fiscal 2007.

F-11

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

COFFEE HOLDING CO., INC.AND SUBSIDIARY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
OCTOBER 31, 2008 AND 2007

NOTE  4 – FORMATION/DISSOLUTION OF JOINT VENTURE - CAFÉ LA RICA, LLC: (Continued)

The following represents condensed financial information of Café La Rica, LLC for the period November 1, 2006 to

October 17, 2007, the date of dissolution.

 Sales

 Expenses

 Net loss

 Company’s share of net loss

NOTE  5 – INVENTORIES:

Inventories at October 31, 2008 and 2007 consisted of the following:

Packed coffee
Green coffee

Packaging supplies

Totals

2007

  $ 745,620  
    928,300  
  $ (182,680 )
  $ (91,340 )

2008

2007

  $ 1,135,700     $ 1,233,457  
    3,147,572       2,379,212  
859,428  
  $ 5,046,554     $ 4,472,097  

763,282      

NOTE  6 – PROPERTY AND EQUIPMENT:

Property and equipment at October 31, 2008 and 2007 consisted of the following:

Building and improvements
Machinery and equipment
Automobile

Furniture and fixtures

Less, accumulated depreciation

Land

Estimated
Useful Life

30 years
7 years
3 years

7 years

2008

2007

  $ 1,536,991     $ 1,399,398  
    5,723,855       5,157,392  
––      
84,925  
422,780      

411,735  

    7,683,626       7,053,450  
    5,020,573       4,542,490  
    2,663,053       2,510,960  
141,000  
  $ 2,804,053     $ 2,651,960  

141,000      

Depreciation expense totaled $541,204 and $383,216 for the years ended October 31, 2008 and 2007,

respectively.

NOTE  7 – LINE OF CREDIT:

The Company had a financing agreement with Merrill Lynch Business Financial Services Inc. (“Merrill Lynch”) for a

line of credit of up to $4,500,000. The line of credit is secured by a blanket lien on all the assets of the Company and the
personal guarantees of two of the Company’s officer/shareholders, requires monthly interest payments at a rate of LIBOR
plus 1.95%, (6.10% at October 31, 2008 and 6.66% at October 31, 2007), and requires the Company to comply with various
financial covenants. This agreement matured on October 31, 2008 and on November 4, the bank notified the Company that
they had elected not to renew the line of credit. The bank offered the Company an extension in which to repay the
outstanding principal and accrued interest until February 28, 2009. As of October 31, 2008 and 2007, the Company had
$3,522,207 and $897,191 of principal outstanding under this line of credit agreement.

F-12

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

  
 
 
  
 
   
 
   
  
 
   
 
   
   
  
  
  
  
  
  
   
  
  
COFFEE HOLDING CO., INC.AND SUBSIDIARY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
OCTOBER 31, 2008 AND 2007

NOTE  7 – LINE OF CREDIT: (Continued)

On January 27, 2009, subsequent to the balance sheet date, the Company accepted a commitment letter from
Sterling National Bank establishing a $5 million credit facility. Borrowings under this three year revolving credit facility would
be based on eligible accounts receivable and inventory. The Company would also be required to maintain certain financial
covenants. Borrowings under the revolving credit facility will be used to repay the outstanding principal and accrued
interest under the Merrill Lynch line of credit with the excess being available for working capital purposes.

NOTE  8 – INCOME TAXES:

The tax effects of the temporary differences that give rise to the deferred tax assets and liabilities as of October 31,

2008 and 2007 are as follows:

2008

2007

Deferred tax assets:
Accounts receivable
Deferred compensation
Unrealized loss

Net operating loss

Inventory

55,000     $

72,000  
  $
    136,000       136,000  
––  

97,000      
    579,877      
56,000      

––  
71,000  

Total current deferred tax asset

  $ 923,877     $ 279,000  

Deferred tax liabilities:
Unrealized gains

Fixed assets

Total non-current deferred tax liabilities

  $

––     $ 129,700  
15,300  

86,000      

  $

86,000     $ 145,000  

The fiscal 2008 net operating loss of $3,316,000 is available for carryback to the two preceding fiscal years and any

unused loss may be carried forward for twenty years expiring in fiscal year ending October 31, 2028. Included in prepaid
and refundable taxes is $703,123, which represents the amount of the refund receivable due to the carryback of the net
operating loss to fiscal years ended October 31, 2007 and 2006.

The Company’s provision (benefit) for income taxes in 2008 and 2007 consisted of the following:

2008

2007

Current

 Federal

 State and local

Deferred

 Federal

 State and local

 Income tax expense

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

  $

(14,175 )   $ 278,564  
64,911  

(9,135 )    
(23,310 )    

343,475  

    (1,149,000 )   $

59,500  

(257,800 )    

15,200  
74,700    
    (1,406,800 )    
  $ (1,430,110 )   $ 418,175  

F-13

   
 
   
 
   
     
 
   
   
  
   
       
   
  
   
       
   
   
       
   
   
  
   
       
   
  
 
   
 
   
     
 
   
  
   
   
       
   
   
  
COFFEE HOLDING CO., INC.AND SUBSIDIARY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
OCTOBER 31, 2008 AND 2007

NOTE  8 – INCOME TAXES: (Continued)

A reconciliation of the difference between the expected income tax rate using the statutory federal tax rate and the

Company’s effective tax rate is as follows:

Federal income tax statutory rate
State income taxes
Refundable taxes
Other, net

Effective tax rate

NOTE  9 – COMMITMENTS AND CONTINGENCIES:

OPERATING LEASES:

2008

2007

$

  $ (1,368,527)  34%  
(61,583)    2%  
––  
––  

463,099  34% 
58,482    7% 
(89,000)  (6%)
(14,406) (1%)

  $  (1,430,110)  36%  

$

418,175  31% 

a)

The Company occupies warehouse facilities, in Brooklyn, New York under an operating lease, which expires
on December 31, 2011, at a monthly rental of $15,000. The lease requires the Company to pay utilities and
other maintenance expenses. Rent charged to operations amounted to $180,000 for both 2008 and 2007.

The Company also uses a variety of independent, bonded commercial warehouses to store its green coffee beans.

b)

c)

In February 2004, the Company entered into a lease for office and warehouse space in La Junta City,
Colorado. This lease, which is at a monthly rental of $8,341 beginning January 2005, expires on January 31,
2024.

In October 2008, the Company entered into a lease for office and warehouse space in Staten Island, New
York. This lease, which is at a monthly rental of $9,500 beginning November 2008, expires on October 31,
2023 and includes annual rent increases.

The aggregate minimum future lease payments as of October 31, 2008 for each of the next five years and thereafter

are as follows:

October 31,

2009
2010

2011
2012
2013

Thereafter

LEGAL PROCEEDINGS:

  $ 394,092  
397,512  

401,036  
253,453  
227,154  
    2,638,602  
  $ 4,311,850  

The Company is a party to various legal proceedings. In the opinion of management, these actions are routine in

nature and will not have a material adverse effect on the Company’s consolidated financial statements in subsequent
years.

401 (K) RETIREMENT PLAN:

The Company has a 401(k) Retirement Plan, which covers all the full time employees who have completed one

year of service and have reached their 21st birthday. The Company matches 100% of the aggregate salary reduction
contribution up to the first 3% of compensation and 50% of aggregate contribution of the next 2% of compensation.
Contributions to the plan aggregated $60,470 and $60,375 for 2008 and 2007, respectively.

F-14

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
   
 
 
 
 
   
 
   
 
 
 
   
 
 
   
 
   
   
   
   
  
COFFEE HOLDING CO., INC.AND SUBSIDIARY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
OCTOBER 31, 2008 AND 2007

NOTE  10 – CONCENTRATION OF CREDIT RISK:

Financial instruments that potentially subject the Company to concentrations of credit risk consist principally of cash

and cash equivalents, commodities held at broker and trade accounts receivable. The Company maintains its cash and
cash equivalents in bank and brokerage accounts, the balances of which, at times, may exceed Federal insurance limits.
Although at October 31, 2008 and 2007 the Company did have cash balances that exceeded the Federal insurance limits,
they have not experienced any losses in such accounts and monitor the soundness of the financial institutions on a
periodic basis. The net balance of the Company’s investments in derivative financial instruments also represents
commodities held at broker. Exposure to credit risk is reduced by placing such deposits and investments with major
financial institutions and monitoring their credit ratings.

Approximately 32% of the Company’s sales were derived from one customer in 2008. This customer also

accounted for approximately $907,000 of the Company’s accounts receivable balance as of October 31, 2008.
Approximately 25% and 13% of the Company’s sales were derived from two customers in 2007. Those customers also
accounted for approximately $824,000 and $436,000 of the Company’s account receivable balance at October 31, 2007.
Concentration of credit risk with respect to other trade receivables are limited due to the short payment terms generally
extended by the Company; by ongoing credit evaluations of customers; and by maintaining an allowance for doubtful
accounts that management believes will adequately provide for credit losses.

NOTE  11 – STOCK OPTION PLAN:

On February 10, 1998, the Company’s stockholders consented to the adoption of the Company’s stock option plan

(the “Plan”) whereby incentive and/or non-incentive stock options for the purchase of up to 2,000,000 shares of the
Company’s common stock may be granted to the Company’s directors, officers, other key employees and consultants.
Under the Plan, the exercise price of all options must be at least 100% of the fair market value of the common stock on the
date of grant (the exercise price of an incentive stock option for an optionee that holds more than 10% of the combined
voting power of all classes of stock of the Company must be at least 110% of the fair market value on the date of grant). On
June 21, 2004, the plan was amended to reduce the number of shares of common stock reserved for issuance under the
plan from 2,000,000 to 800,000, subject to adjustment for stock splits, stock dividends, reorganizations, mergers,
recapitalizations or other capital adjustments. Through October 31, 2008 no options have been granted under the Plan
since its inception.

NOTE  12 – MAJOR VENDORS/RELATED PARTY:

During fiscal 2008, 87% of the Company’s purchases were from ten vendors. One of these vendors accounted for

38% of total purchases. This vendor accounted for approximately $1,282,000 of the Company’s accounts payable at
October 31, 2008.

During fiscal 2007, 83% of the Company’s purchases were from ten vendors. Two of these vendors accounted for

31% and 14% of total purchases, respectively. These two vendors accounted for approximately $943,000 and $450,000 of
the Company’s accounts payable at October 31, 2007, respectively.

In addition, an employee of one of these vendors is a director of the Company. Purchases from that vendor totaled

approximately $24,241,000 and $15,418,000 in 2008 and 2007, respectively. This vendor accounted for approximately
$1,282,026 and $942,576 of the Company’s accounts payable at October 31, 2008 and 2007, respectively. Management
does not believe that the loss of any one vendor would have a material adverse effect on the Company’s operations due to
the availability of many alternate suppliers.

NOTE 13 – NON-QUALIFIED DEFERRED COMPENSATION PLAN:

In January 2005, the Company established the “Coffee Holding Co., Inc. Non-Qualified Deferred Compensation
Plan.” Currently, there is only one participant in the plan (CEO). Within the plan guidelines, this employee is deferring a
portion of his current salary and bonus. The deferred compensation liability at October 31, 2008 and 2007 was $352,637
and $351,332, respectively.

F-15

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

COFFEE HOLDING CO., INC.AND SUBSIDIARY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
OCTOBER 31, 2008 AND 2007

NOTE  14 – STOCKHOLDERS’ EQUITY:

COMMON STOCK:

The Company entered into an agreement with Maxim Group LLC (“Maxim”) for Maxim to serve as the Company’s
financial  advisors  and  lead  managing  underwriter  for  a  public  offering  of  the  Company’s  common  stock.  Subsequently,
Maxim  and  Joseph  Stevens  &  Company,  Inc.  (“Joseph  Stevens”)  entered  into  an  agreement  pursuant  to  which  Joseph
Stevens  agreed  to  act  as  managing  underwriter  and  Maxim  agreed  to  participate  in  the  underwriting  syndicate  for  the
offering.

The offering of 1,400,000 shares concluded on May 6, 2005 and on June 16, 2005 the underwriters exercised their
right to purchase 210,000 additional shares of common stock (the over-allotment option) at the public offering price less the
underwriting discount (ten percent). An aggregate of 1,610,000 shares of the Company’s common stock were sold in the
offering at a price of $5.00 per share. The Company paid $25,000 to Maxim upon the filing of a registration statement for
the offering with the United States Securities and Exchange Commission, which amount was split between Joseph Stevens
and Maxim. The Company also paid to Joseph Stevens and Maxim a non-accountable expense allowance less amounts
previously paid to Maxim, equal to three percent of the gross proceeds derived from the public offering. The Company also
sold to Joseph Stevens and Maxim for $100, warrants to purchase 70,000 shares of

common  stock  at  a  price  of  $6.00  per  share.  The  fair  value  of  these  warrants  were  credited  to  additional  paid  in
capital.  The  warrants  are  exercisable  for  a  period  of  five  years  and  contain  provisions  for  cashless  exercise,  anti-dilution
and  piggyback  registration  rights.  During  2005,  a  former  shareholder  returned  89,820  shares  of  common  stock  for  no
consideration.

TREASURY STOCK:

The Company utilizes the cost method of accounting for treasury stock. The cost of reissued shares is determined
under the Last in, First out method. The Company purchased 69,414 shares for $213,058 and 14,900 shares for $76,677
during 2008 and 2007, respectively.

DIVIDENDS:

The Company paid a dividend of $1,544,568 on February 28, 2008 to all shareholders of record as of January 31,

2008.

F-16

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

Exhibit No.

2.1

2.2

3.1

3.2

4.1

10.1

10.2

10.3

10.4

10.9

10.10

10.11

10.12

EXHIBIT INDEX

Description
  Agreement and Plan of Merger by and among Transpacific International Group Corp. and
Coffee Holding Co., Inc. (incorporated herein by reference to Exhibit 2 to Post-Effective
Amendment No. 1 to the Registration Statement on Form SB-2 (file No. 333-00588-NY)
as filed with the Securities and Exchange Commission on November 10, 1997).

  Asset  Purchase  Agreement,  dated  February  4,  2004,  by  and  between  Coffee  Holding
Co., Inc. and Premier Roasters LLC (incorporated herein by reference to Exhibit 2.1 to the
Current  Report  on  Form  8-K  dated  February  4,  2004  as  filed  with  the  SEC  on
February 20, 2004).

  Amended and Restated Articles of Incorporation of Coffee Holding Co., Inc., (incorporated
herein by reference to Exhibit 3.1 to the Coffee Holding Co., Inc. Form 8-A, filed with the
Securities and Exchange Commission on May 2, 2005).

  By-Laws  of  Coffee  Holding  Co.,  Inc.  (incorporated  herein  by  reference  to  Exhibit  3.2  to
the  Coffee  Holding  Co.,  Inc.  Form  8-A,  filed  with  the  Securities  and  Exchange
Commission on May 2, 2005).

  Form of Stock Certificate of Coffee Holding Co., Inc. (incorporated herein by reference to

the Coffee Holding Co., Inc. Registration Statement on Form SB-2, filed with the
Securities and Exchange Commission on June 24, 2004).

Lease  with  T&O  Management  Corp.  dated  August  15,  1997  (incorporated  herein  by
reference to Exhibit 10.1 to the Coffee Holding Co., Inc. Quarterly Report on Form 10-Q
for the quarter ended April 30, 1998, filed with the Securities and Exchange Commission
on October 27, 2000).

1998  Stock  Option  Plan  (incorporated  herein  by  reference  to  Exhibit  10.2  to  the  Coffee
Holding  Co.,  Inc.  Quarterly  Report  on  Form  10-Q  for  the  quarter  ended  April  30,  1998,
filed with the Securities and Exchange Commission on October 27, 2000).

  Working  Capital  Management  Account  Loan  and  Security  Agreement  with  Merrill  Lynch
Business Financial Services Inc. (incorporated herein by reference to Exhibit 10.3 to the
Coffee  Holding  Co.,  Inc.  Annual  Report  on  Form  10-KSB,  filed  with  the  Securities  and
Exchange Commission on February 10, 2005).

  Amendment to Working Capital Account Loan and Security Agreement with Merrill Lynch
Business Financial Services, Inc. (incorporated herein by reference to Exhibit 10.4 to the
Coffee  Holding  Co.,  Inc.  Quarterly  Report  on  Form  10-QSB  for  the  quarter  ended
January  31,  2005,  filed  with  the  Securities  and  Exchange  Commission  on  March  17,
2005).

  Capital Lease Agreement with HSBC Business Credit (USA), Inc. (incorporated herein by
reference to Exhibit 10.9 to Amendment No. 1 to the Coffee Holding Co., Inc. Registration
Statement  on  Form  SB-2/A,  filed  with  the  Securities  and  Exchange  Commission  on
August 12, 2004).

  Sales  contract  with  Supervalu  and  Cub  Foods  (incorporated  herein  by  reference  to
Exhibit  10.10  to  Amendment  No.  1  to  the  Coffee  Holding  Co.,  Inc.  Annual  Report  on
Form  10-KSB/A  for  the  year  ended  October  31,  2002,  filed  with  the  Securities  and
Exchange  Commission  on  August  26,  2004)  (confidential  portions  have  been  redacted
pursuant  to  a  request  for  confidential  treatment  and  filed  separately  with  the  Securities
and Exchange Commission).

  Sales contract with Shurfine Central (incorporated herein by reference to Exhibit 10.11 to
Amendment No. 1 to the Coffee Holding Co., Inc. Annual Report on Form 10-KSB/A for
the year ended October 31, 2002, filed with the Securities and Exchange Commission on
August  26,  2004)  (confidential  portions  have  been  redacted  pursuant  to  a  request  for
the  Securities  and  Exchange
confidential 
Commission).

filed  separately  with 

treatment  and 

Lease dated February 4, 2004 by and between Coffee Holding Co., Inc. and the City of
La  Junta,  Colorado  (incorporated  herein  by  reference  to  Exhibit  10.12  to  Amendment
No. 1 to the Coffee Holding Co., Inc. Registration Statement on Form SB-2/A, filed with
the Securities and Exchange Commission on August 12, 2004).

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
10.13

10.14

10.15

10.17

10.19

10.20

11.1

31.1

32.1

  Trademark License Agreement dated February 4, 2004 between Del Monte Corporation
and  Coffee  Holding  Co,  Inc.  (incorporated  herein  by  reference  to  Exhibit  10.13  to  the
Coffee  Holding  Co.,  Inc.  Quarterly  Report  on  Form  10-QSB/A  for  the  quarter  ended
April 30, 2004, filed with the Securities and Exchange Commission on August 26, 2004).
  Amended and Restated Employment agreement by and among Coffee Holding Co., Inc.
and  Andrew  Gordon  (incorporated  herein  by  reference  to  the  Coffee  Holding  Co.,  Inc.
Current  Report  on  Form  8-K  filed  with  the  Securities  and  Exchange  Commission  on
April 16, 2008).

  Amended and Restated Employment agreement by and among Coffee Holding Co., Inc.
and  David  Gordon  (incorporated  herein  by  reference  to  the  Coffee  Holding  Co.,  Inc.
Current  Report  on  Form  8-K  filed  with  the  Securities  and  Exchange  Commission  on
April 16, 2008).

  Corporate  Brands  Agreement  dated  as  of  March  30,  2004  by  and  between  Albertson’s,
Inc. and Coffee Holding Co., Inc. (incorporated herein by reference to Amendment No. 2
to  the  Coffee  Holding  Co.,  Inc.  Registration  Statement  on  Form  SB-2/A,  filed  with  the
Securities  and  Exchange  Commission  on  October  25,  2004)  (confidential  portions  have
been redacted pursuant to a request for confidential treatment and filed separately with
the Securities and Exchange Commission).

  Coffee Holding Co., Inc. Non-Qualified Deferred Compensation Plan (incorporated herein
by reference to the Coffee Holding Co., Inc. Quarterly Report on Form 10-QSB, filed with
the Securities and Exchange Commission on June 14, 2005).

Letter  Agreement  by  and  between  Merrill  Lynch  Commercial  Finance  Corp.  and  Coffee
Holding  Co.,  Inc.  (incorporated  herein  by  reference  to  the  Current  Report  on  Form  8-K
filed with the Securities and Exchange Commission on June 20, 2008).

  Calculation of Earnings Per Share.
  Rule 13a-14(a)/15d-14(a) Certification.
  Section 1350 Certification.

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
EX-11.1 2 coffee111.htm

EXHIBIT 11.1

COFFEE HOLDING CO., INC.
COMPUTATION OF PER SHARE EARNINGS

Net Income (Loss)

BASIC EARNINGS:
Weighted average number of common

  Shares outstanding

Years Ended October 31,

2008

2007

  $ (2,597,294 )   $ 937,316  

    5,476,173       5,525,408  

Basic earnings (loss) per common share

  $

(.47 )   $

.17  

DILUTED EARNINGS:
Weighted average number of common
  Shares outstanding

Warrants – common stock equivalents

Weighted average number of common

  Shares outstanding – as adjusted

    5,476,173       5,525,408  
70,000  
––      

    5,476,173       5,595,408  

Diluted earnings (loss) per common share

  $

(.47 )   $

.17  

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
  
 
  
 
   
  
   
         
 
   
         
 
   
         
 
  
   
         
 
  
   
         
 
   
         
 
   
         
 
   
  
   
         
 
   
         
 
  
   
         
 
  
   
         
 
EX-31.1 3 coffee311.htm

EXHIBIT 31.1

I, Andrew Gordon, certify that:

CERTIFICATION

1.

2.

3.

4.

I have reviewed this annual report on Form 10-K of Coffee Holding Co., Inc.;

Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state
a material fact necessary to make the statements made, in light of the circumstances under which such
statements were made, not misleading with respect to the period covered by this annual report;

Based on my knowledge, the financial statements, and other financial information included in this annual
report, fairly present in all material respects the financial condition, results of operations and cash flows of
the registrant as of, and for, the periods presented in this report.  

I am responsible for establishing and maintaining disclosure controls and procedures (as defined in
Exchange Act Rules 13a-15(e) and 15d-15(e)) for the registrant and I have:

(a)

(b)

(c)

Designed such disclosure controls and procedures, or caused such disclosure controls and
procedures to be designed under my supervision, to ensure that material information relating to the
registrant, including its consolidated subsidiaries, is made known to us by others within those
entities, particularly during the period in which this annual report is being prepared;

Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in
this report my conclusions about the effectiveness of the disclosure controls and procedures, as of
the end of the period covered by this report based on such evaluation; and

Disclosed in this report any change in the registrant’s internal controls over financial reporting that
occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth quarter in the case
of an annual report) that has materially affected, or is reasonably likely to materially affect, the
registrant’s internal control over financial reporting; and

5.

I have disclosed, based on my most recent evaluation of internal control over financial reporting, to the
registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the
equivalent function):

(a)

(b)

All significant deficiencies and material weaknesses in the design or operation of internal control
which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize
and report financial information; and

Any fraud, whether or not material, that involves management or other employees who have a
significant role in the registrant’s internal controls.

Date:  January 28,
2009

                                       /s/ A NDREW GORDON

Andrew Gordon
President, Chief Executive Officer and Chief
Financial
Officer (Principal Executive Officer and Principal
Accounting Officer)

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
 
 
 
 
EX-32.1 4 coffee321.htm

EXHIBIT 32.1

Statement Furnished Pursuant to Section 906 of the 
Sarbanes-Oxley Act of 2002, 18 U.S.C. Section 1350

The undersigned, Andrew Gordon is the President and Chief Executive Officer and Principal Executive and

Accounting Officer of Coffee Holding Co., Inc. (the “Company”).

This statement is being furnished in connection with the filing by the Company of the Company’s Annual Report on

Form 10-K for the year ended October 31, 2008 (the “Report”).

By execution of this statement, I certify that:

A)

B)

the  Report  fully  complies  with  the  requirements  of  Section  13(a)  or  15(d)  of  the  Securities  Exchange
Act of 1934 (15 U.S.C. 78m(a) or 78o(d)) and

the information contained in the Report fairly presents, in all material respects, the financial condition
and results of operations of the Company as of the dates and for the periods covered by the Report.

This statement is authorized to be attached as an exhibit to the Report so that this statement will accompany the
Report at such time as the Report is filed with the Securities and Exchange Commission, pursuant to Section 906 of the
Sarbanes-Oxley Act of 2002, 18 U.S.C. Section 1350.  It is not intended that this statement be deemed to be filed for
purposes of the Securities Exchange Act of 1934, as amended.

Date:  January 28, 2009

                                                                Andrew Gordon

/s/ A NDREW GORDON

President, Chief Executive Officer and Chief Financial
Officer (Principal Executive Officer and Principal
Accounting Officer)

A signed original of this written statement required by Section 906 has been provided to the Company and will be

retained by the Company and furnished to the Securities and Exchange Commission or its staff upon request.

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.