Quarterlytics / Consumer Defensive / Packaged Foods / Coffee Holding Co.Inc.

Coffee Holding Co.Inc.

jva · NASDAQ Consumer Defensive
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Sector Consumer Defensive
Industry Packaged Foods
Employees 51-200
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FY2020 Annual Report · Coffee Holding Co.Inc.
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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

Form 10-K

[X] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended October 31, 2020

[  ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from ____________ to _______________.

Commission file number: 001-32491

COFFEE HOLDING CO., INC.
(Exact name of registrant as specified in its charter)

Nevada
(State or other jurisdiction of
incorporation or organization)

3475 Victory Boulevard, Staten Island, New York
(Address of principal executive offices)

11-2238111
(I.R.S. Employer 
Identification No.)

10314
(Zip Code)

Registrant’s telephone number, including area code: (718) 832-0800

Securities registered under Section 12(b) of the Act:

Title of each class:
Common Stock, Par Value $0.001 Per Share

Trading Symbol
JVA

Name of each exchange on which registered:
NASDAQ Capital Market

Securities registered under Section 12(g) of the Exchange Act: None

Indicate by check mark if registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes [  ] No [X]

Indicate by check mark if registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes [  ] No [X]

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934
during  the  past  12  months  (or  for  such  shorter  period  that  the  registrant  was  required  to  file  such  reports),  and  (2)  has  been  subject  to  such  filing
requirements for the past 90 days. Yes [X] No [  ]

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted and posted pursuant to Rule
405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such
files). Yes [X] No [  ]

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an
emerging growth company. See definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company” and “emerging growth company”
in Rule 12b-2 of the Exchange Act. (Check one):

Large accelerated filer [  ]

Non-accelerated filer [X]

Accelerated filer [  ]

Smaller Reporting Company [X]

Emerging Growth Company [  ]

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new
or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. [  ]

Indicate by check mark whether the registrant has filed a report on and attestation to its management’s assessment of the effectiveness of its internal control
over  financial  reporting  under  Section  404(b)  of  the  Sarbanes-Oxley  Act  (15  U.S.C.  7262(b))  by  the  registered  public  accounting  firm  that  prepared  or
issued its audit report. [  ]

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). Yes [  ] No [X]

The aggregate market value of the common equity held by non-affiliates of the registrant, computed by reference to the closing price of the registrant’s
common stock on the NASDAQ Capital Market on April 30, 2020, was $13,910,209.

As of January 20, 2021, the registrant had 5,708,599 shares of common stock, par value $0.001 per share, outstanding.

Documents incorporated by reference

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Portions of the registrant’s proxy statement for the 2020 annual meeting of stockholders to be filed pursuant to Regulation 14A within 120 days after the
registrant’s fiscal year ended October 31, 2020, are incorporated by reference in Part III of this Form 10-K.

 
 
 
 
 
PART I

TABLE OF CONTENTS

BUSINESS

ITEM 1.
ITEM 1A. RISK FACTORS
ITEM 1B. UNRESOLVED STAFF COMMENTS
ITEM 2.
ITEM 3.
ITEM 4.

PROPERTIES
LEGAL PROCEEDINGS
MINE SAFETY DISCLOSURES

PART II

ITEM 5.

MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES
OF EQUITY SECURITIES
SELECTED FINANCIAL DATA
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

ITEM 6.
ITEM 7.
ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
ITEM 8.
ITEM 9.
ITEM 9A. CONTROLS AND PROCEDURES
ITEM 9B. OTHER INFORMATION

FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE

PART III

ITEM 10.
ITEM 11.
ITEM 12.

ITEM 13.
ITEM 14.

PART IV

DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE
EXECUTIVE COMPENSATION
SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER
MATTERS
CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE
PRINCIPAL ACCOUNTING FEES AND SERVICES

ITEM 15.
ITEM 16
SIGNATURES

EXHIBITS, FINANCIAL STATEMENT SCHEDULES
FORM 10-K SUMMARY

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

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F-1

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITEM 1.

BUSINESS

General Overview

PART I

Products and Operations. We are an integrated wholesale coffee roaster and dealer in the United States. Our core products can be divided into three

categories:

● Wholesale  Green  Coffee:  unroasted  raw  beans  imported  from  around  the  world  and  sold  to  large  and  small  roasters  and  coffee  shop

operators;

● Private Label Coffee: coffee roasted, blended, packaged and sold under the specifications and names of others, including supermarkets that

want to have their own brand name on coffee to compete with national brands; and

● Branded Coffee: coffee roasted and blended to our own specifications and packaged and sold under our eight proprietary and licensed brand

names in different segments of the market.

Our  private  label  and  branded  coffee  products  are  sold  throughout  the  United  States,  Canada  and  certain  countries  in  Asia  to  supermarkets,
wholesalers, and individually owned and multi-unit retail customers. Our unprocessed green coffee, which includes over 90 specialty coffee offerings, is
primarily sold to specialty gourmet roasters.

We conduct our operations in accordance with strict freshness and quality standards. All of our private label and branded coffees are produced from
high  quality  coffee  beans  that  are  deep  roasted  for  full  flavor  using  a  slow  roasting  process  that  has  been  perfected  utilizing  our  more  than  40  years  of
experience in the coffee industry. In order to ensure freshness, our products are delivered to our customers within 72 hours of roasting. We believe that our
long history has enabled us to develop a loyal customer base.

In  June  2016,  we  acquired  substantially  all  of  the  assets  of  Coffee  Kinetics  LLC  (doing  business  as  Sonofresco)  through  our  wholly-owned
subsidiary Sonofresco, LLC (“Sonofresco” or “SONO”), including equipment, inventory, customer lists, relationships and accounts payable. In addition to
our wholesale green coffee, private label coffee and branded coffee product offerings, we currently sell tabletop coffee roasting equipment to our customers
through Sonofresco.

On February 23, 2017, we purchased all the outstanding common stock of Comfort Foods, Inc. (“CFI”). CFI is a medium sized regional roaster,
manufacturing both branded and private label coffee for retail and foodservice customers located predominantly in the northeast United States marketplace.

On April 24, 2018, pursuant to an Asset Purchase Agreement, by and among Generations Coffee Company, LLC (“GCC”) the entity formed as a
result of the Company’s joint venture with Caruso’s Coffee, Inc. and Steep & Brew, Inc. (“the Seller”) a Wisconsin corporation and the stockholder of the
Seller. GCC purchased substantially all the assets, including equipment, inventory, customer lists and relationships of the Seller.

On October 15, 2020, we entered into a Contribution and Equity Purchase Agreement (the “Jordre Well Agreement”) to become a 49% owner in
The Jordre Well, LLC (“The Jordre Well”), a cannabidiol (“CBD”) beverage company. Under the terms of the Jordre Well Agreement, The Jordre Well will
assist us in the development and commercialization of CBD-infused line extensions for the existing coffee brands within our portfolio, as well as launch
new brands that are intended to serve consumer demand for non-coffee CBD-infused beverages and products. We plan to infuse our brands Café Caribe
Latin Espresso and Harmony Bay Gourmet coffee, with CBD as soon as we are comfortable with our formulations. We believe CBD coffee will be a fast
growing  and  profitable  market  for  us  and  if  the  legislative  environment  surrounding  CBD  products  continues  to  improve,  our  plan  is  to  offer  all  our
customers the opportunity to infuses their products with CBD.

1

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
We  were  incorporated  on  October  9,  1995  under  the  laws  of  the  State  of  Nevada  under  the  name  Transpacific  International  Group  Corp
(“Transpacific”). On April 16, 1998, Transpacific completed a merger with Coffee Holding Co., Inc., a New York corporation. Upon the consummation of
the merger, Coffee Holding Co., Inc. was merged into Transpacific and Transpacific changed its name to Coffee Holding Co., Inc.

Our  corporate  offices  are  located  at  3475  Victory  Boulevard,  Staten  Island,  New  York  10314.  Our  telephone  number  is  (718)  832-0800  and  our

website address is www.coffeeholding.com. The information on our website is not incorporated by reference into this Annual Report on Form 10-K.

Our Competitive Strengths

To achieve our growth objectives described below, we intend to leverage the following competitive strengths:

Positioned to Profitably Grow Through Varying Cycles of the Coffee Market. We believe that we are one of the few coffee companies to offer a
broad array of branded and private label roasted ground coffees and wholesale green coffee across the spectrum of consumer tastes, preferences and price
points. While many of our competitors engage in distinct segments of the coffee business, we sell products in each of the following areas:

● Retail branded coffee;

● Mainstream retail private label coffee;

● Specialty retail coffees both private label and branded;

● Wholesale specialty green and gourmet whole bean coffees;

● Single cup coffee pods;

● Food service;

● Instant coffees;

● Tea; and

● Tabletop coffee roasting equipment.

Our branded and private label roasted ground coffees are sold at competitive and value price levels while some of our other branded and specialty
coffees are sold predominantly at premium price levels. Premium price level coffee is high-quality gourmet coffee, such as AA Arabica coffee, which sell
at a substantial premium over traditional retail canned coffee, while competitive and value price level coffee is mainstream or traditional canned coffee.
Because of this diversification, we believe that our profitability is not dependent on any one area of the coffee industry and, therefore, is less sensitive than
our competition to potential coffee commodity price and overall economic volatility.

Wholesale Green Coffee Market Presence. As a large roaster-dealer of green coffee, we believe that we are favorably positioned to increase our
specialty coffee sales. Since 1998, we have increased the number of our wholesale green coffee customers, including coffee houses, single store operators,
mall coffee stores and mail order sellers, by 813% from 150 to 1,370. We are a charter member of the Specialty Coffee Association of America and one of
the largest distributors of Swiss Water Processed Decaffeinated Coffees and Dattera specialty Brazil coffees along the east coast of the United States. Our
over 40 years of experience as a roaster and a dealer of green coffee allows us to provide our roasting experience as a value added service to our gourmet
roaster  customers.  The  assistance  we  provide  to  our  customers  includes  training,  coffee  blending  and  market  identification.  We  believe  that  our
relationships with wholesale green coffee customers and our focus on selling green coffee as a wholesaler has enabled us to participate in the growth of the
specialty coffee market while mitigating the risks associated with the competitive retail specialty coffee environment.

Diverse  Portfolio  of  Differentiated  Branded  Coffees.  We  have  amassed  a  portfolio  of  eight  proprietary  name  brands  sold  to  supermarkets,
wholesalers and individually owned stores in the United States, including brands for specialty espresso, Latin espresso, Italian espresso, 100% Colombian
coffee and blended and flavored coffees. In addition, we have entered into a licensing agreement with Del Monte Corporation for the exclusive right to use
the S&W trademark in the United States and other countries approved by Del Monte Corporation in connection with the production, manufacture and sale
of roasted whole bean and ground coffee for distribution to retail customers. Our existing portfolio of differentiated brands combined with our management
expertise serve as a platform to add additional name brands through acquisition or licensing agreements which target product niches and segments that do
not compete with our existing brands.

2

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Management Has Extensive Experience in the Coffee Industry. Andrew Gordon, our President, Chief Executive Officer, Chief Financial Officer
and Treasurer, and David Gordon, our Executive Vice President – Operations, have worked with Coffee Holding for 39 and 41 years, respectively. During
this period, the company has successfully navigated varying cycles in both the coffee industry and macro economy. David Gordon is an original member of
the Specialty Coffee Association of America. We believe that our employees and management are dedicated to our vision and mission, which is to produce
high quality products, as well as to provide quality and responsive service to our customers.

Our Growth Strategy

We  believe  that  significant  growth  opportunities  exist  by  selectively  pursuing  strategic  acquisitions  and  alliances,  targeting  the  rapidly  growing
Latin market in the United States, increasing penetration with existing customers by adding new products, and developing our Harmony Bay brand and
increase  the  number  of  our  wholesale  green  coffee  customers.  By  capitalizing  on  this  strategy,  we  hope  to  continue  to  grow  our  business  with  our
commitment to quality and personalized service to our customers. We do not intend to compete on price alone nor do we intend to expand sales at the
expense of profitability.

Selectively Pursue Strategic Acquisitions and Alliances. We have expanded our operations by acquiring coffee companies, entering into strategic

alliances and acquiring or licensing brands, which complement our business objectives and we intend to continue to seek such opportunities.

Grow Our Cafe Caribe and Cafe Supremo Products. We believe the Latin population in the United States is the fastest growing and now represents
the largest minority demographic in the United States. We believe there is significant opportunity for our Café Caribe and Café Supremo brands to gain
market share among Latin consumers in the United States. Café Caribe, which has historically been our leading brand by poundage, is a specialty espresso
coffee that targets espresso coffee drinkers and, in particular, Latin consumers. Café Supremo is a specialty espresso coffee which is priced for the more
price sensitive Latin espresso coffee drinker.

Further Market Penetration of Our Niche Products. We intend to capture additional market share through our existing distribution channels by

selectively adding or introducing new brand names and products across multiple price points, including:

● New licensing agreements;

● Specialty blends and foodservice opportunities;

● CBD coffee products as legislation allows; and

● Sales of our tabletop coffee roasting equipment.

3

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Our Core Products

Our core products can be divided into three categories:

● Wholesale Green Coffee: unroasted raw beans imported from around the world and sold to large, medium and small roasters and coffee shop

operators;

● Private Label Coffee: coffee roasted, blended, packaged and sold under the specifications and names of others, including supermarkets that

want to have their own brand name on coffee to compete with national brands; and

● Branded Coffee: coffee roasted and blended to our own specifications and packaged and sold under our eight proprietary and licensed brand

names in different segments of the market.

Wholesale Green Coffee. The specialty coffee market remains the fastest growing area of our industry. The number of gourmet coffee houses have
been  increasing  in  all  areas  of  the  United  States.  The  growth  in  specialty  coffee  sales  has  created  a  marketplace  for  higher  quality  and  differentiated
products,  which  can  be  priced  at  a  premium  in  the  marketplace.  As  a  large  roaster-dealer  of  green  coffee,  we  are  favorably  positioned  to  increase  our
specialty  coffee  sales.  We  sell  green  coffee  beans  to  small  roasters  and  coffee  shop  operators  located  throughout  the  United  States  and  carry  over
approximately 90 different varieties. Specialty green coffee beans are sold unroasted, direct from warehouses to small roasters and gourmet coffee shop
operators, which then roast the beans themselves. We sell from as little as one bag (132 pounds) to a full truckload (44,000 pounds) of specialty green
coffee  beans,  depending  on  the  size  and  need  of  the  customer.  We  believe  that  we  can  increase  sales  of  wholesale  green  coffee  without  an  increase  in
infrastructure as well as without venturing into the highly competitive retail specialty coffee environment. We believe that by utilizing our current strategy
we can be as profitable or more profitable than our competitors in this segment by selling “one bag at a time” rather than “one cup at a time.”

Private Label Coffee. We roast, blend, package and sell coffee under private labels for companies throughout the United States and Canada. Our
private label coffee is sold in cans, brick packages and instants in a variety of sizes. As of October 31, 2020, we supplied coffee under approximately 21
different labels to wholesalers and retailers. We produce private label coffee for customers who desire to sell coffee under their own name but do not want
to engage in the manufacturing process. Our private label customers seek a quality similar to the national brands at a lower cost, which represents a better
value for the consumer.

Branded Coffee. We roast and blend our branded coffee according to our own recipes and package the coffee at our facilities in La Junta, Colorado,
North  Andover,  Massachusetts  and  Brecksville,  Ohio.  We  then  sell  the  packaged  coffee  under  our  brand  labels  to  supermarkets,  wholesalers  and
individually-owned stores throughout the United States.

We hold trademarks for each of our proprietary name brands and have the exclusive right to use the S&W, IL CLASSICO brand names in the United
States  in  connection  with  the  production,  manufacture  and  sale  of  roasted  whole  bean  and  ground  coffee  for  distribution  at  the  retail  level.  For  further
information regarding our trademark rights, see “Business—Trademarks.”

Each of our name brands is directed at a particular segment of the coffee market. Our branded coffees are:

Cafe Caribe, a specialty espresso coffee that targets espresso coffee drinkers and, in particular, the Latin consumer market;

4

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Don Manuel, is produced from the finest 100% Colombian coffee beans. Don Manuel is an upscale quality product which commands a substantial
premium compared to the more traditional brown coffee blends. We also use this known trademark in our food service business because of the high brand
quality;

S&W, an upscale canned coffee established in 1921 and includes Premium, Premium Decaf, French Roast, Colombian, Colombian Decaf, Swiss

Water Decaf, Kona, Mellow’d Roast and IL CLASSICO lines;

Cafe Supremo, a specialty espresso that targets espresso drinkers of all backgrounds and tastes. It is designed to introduce coffee drinkers to the

tastes of dark roasted coffee;

Via Roma, an Italian espresso targeted at the more traditional espresso drinker;

Premier Roasters, a line of high quality retail and foodservice products packed in composite cans and poly bags and single serve;

Harmony Bay, an upscale line of flavored beans in 11oz and 40oz bags, along with single serve offerings in a multitude of unique flavor profiles;

and

Steep and Brew, a premium line of specialty coffees with over 30 years brand recognition. These coffees are comprised of Single Origin, Blended
and Flavored coffees sold throughout the upper Midwest region of the United States in bulk whole bean, whole bean and ground bags and single serve
format compatible with most single serve brewers.

Other Products

We also offer several niche products, including:

● tea; and

● table-top coffee roasters and grinders.

Raw Materials

Coffee is a commodity traded on the Commodities and Futures Exchange subject to price fluctuations. Over the past five years, the average price per
pound of coffee beans ranged from approximately $0.92 to $2.25. The price for coffee beans on the commodities market as of October 31, 2020 and 2019
was $1.04 and $1.02 per pound, respectively. Specialty green coffee, unlike most coffee, is not tied directly to the commodities cash markets. Instead, it
tends to trade on a negotiated basis at a substantial premium over commodity coffee pricing, depending on the origin, supply and demand at the time of
purchase. We are a licensed Fair Trade dealer for Fair Trade certified coffee. Fair Trade certified coffee helps small coffee farmers to increase their incomes
and improve the prospects of their communities and families by guaranteeing farmers a minimum price of ten cents above the current market price. Our
Ohio Facility operated by Generations Coffee Company, LLC (“GCC”), as well as our North Andover plant operated by our Comfort Foods division, are
certified organic by the Organic Crop Improvement Association (OCIA). All of our specialty green coffees, as well as all of the other coffees we import for
roasting, are subject to multiple levels of quality control.

We purchase our green coffee from dealers located primarily within the United States. The dealers supply us with coffee beans from many countries,
including  Colombia,  Mexico,  Kenya,  Indonesia,  Brazil  and  Uganda.  For  the  fiscal  years  ended  2020  and  2019,  approximately  23%  of  all  of  our  green
coffee purchases were from five suppliers. One of these suppliers, Rothfos Corporation, accounted for approximately $5.3 million, or 8%, in 2020, and $8.3
million, or 12%, in 2019, of our total product purchases. An employee of Rothfos Corporation is one of our directors. We do not have any formalized,
material agreements or long-term contracts with any of these suppliers. Rather, our purchases are typically made pursuant to individual purchase orders. We
do not believe that the loss of any one supplier, including Rothfos, would have a material adverse effect on our operations due to the availability of alternate
suppliers.

5

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The supply and price of coffee beans are subject to volatility and are influenced by numerous factors which are beyond our control. Supply and price
can be affected by factors such as weather, politics, currency fluctuations and economics within the countries that export coffee. Increases in the cost of
coffee beans can, to a certain extent, be passed on to our customers in the form of higher prices for coffee beans and processed coffee. Drastic or prolonged
increases in coffee prices may also adversely impact our business as it could lead to a decline in overall consumption of coffee. Similarly, rapid decreases in
the cost of coffee beans may force us to lower our sale prices before realizing cost reductions in our purchases.

We subject all of our private unroasted green coffee to both a pre-shipment sample approval and an additional sample approval upon arrival into the
United  States.  Once  the  arrival  sample  is  approved,  we  then  bring  the  coffee  to  one  of  our  facilities  to  roast  and  blend  according  to  our  own  strict
specifications. During the roasting and blending process, samples are pulled off the production line and tested on an hourly basis to ensure that each batch
roasted is consistent with the others and meets the strict quality standards demanded by our customers and us.

Our Use of Derivatives

The supply and price of coffee beans are subject to volatility and are influenced by numerous factors which are beyond our control. Historically, we
have used, and intend to continue to use in a limited capacity, short-term coffee futures and options contracts primarily for the purpose of partially hedging
the  effects  of  changing  green  coffee  prices  and  to  reduce  our  costs  of  sales,  as  further  explained  in  Note  2  of  the  Notes  to  the  Consolidated  Financial
Statements in this Report. In addition, we acquired, and expect to continue to acquire, futures contracts with longer terms, generally three to four months,
primarily for the purpose of guaranteeing an adequate supply of green coffee. Realized and unrealized gains or losses on options and futures contracts are
reflected in our cost of sales. Gains on options and futures contracts reduce our cost of sales and losses on options and futures contracts increase our cost of
sales.  The  use  of  these  derivative  financial  instruments  has  generally  enabled  us  to  mitigate  the  effect  of  changing  prices.  We  believe  that,  in  normal
economic times, our hedging policies remain a vital element of our business model not only in controlling our cost of sales, but also giving us the flexibility
to obtain the inventory necessary to continue to grow our sales while trying to minimize margin compression during a time of high coffee prices. However,
no strategy can entirely eliminate pricing risks and we generally remain exposed to losses on futures contracts when prices decline significantly in a short
period of time, and we would generally remain exposed to supply risk in the event of non-performance by the counterparties in any one of our physical
contracts. Although we have had net gains on options and futures contracts in the past, we have incurred significant losses on options and futures contracts
during some reporting periods. In these cases, our cost of sales has increased, resulting in a decrease in our profitability or increase our losses. Such losses
have and could in the future materially increase our cost of sales and materially decrease our profitability and adversely affect our stock price. See “Item
1A – Risk Factors - If our hedging policy is not effective, we may not be able to control our coffee costs, we may be forced to pay greater than market
value  for  green  coffee  and  our  profitability  may  be  reduced.”  Failure  to  properly  design  and  implement  an  effective  hedging  strategy  may  materially
adversely  affect  our  business  and  operating  results.  If  the  hedges  that  we  enter  do  not  adequately  offset  the  risks  of  coffee  bean  price  volatility  or  our
hedges result in losses, our cost of sales may increase, resulting in a decrease in profitability or increased losses. As previously announced, as a result of the
volatile  nature  of  the  commodities  markets,  we  have  and  are  continuing  to  scale  back  our  use  of  hedging  and  short-term  trading  of  coffee  futures  and
options contracts, and intend to continue to use these practices in a limited capacity going forward. See “Quantitative and Qualitative Disclosures About
Market Risk—Commodity Price Risks.”

6

 
 
 
 
 
 
Trademarks and Tradename

We hold trademarks, registered with the United States Patent and Trademark Office, for all eight of our proprietary coffee brands and an exclusive
license for S&W, IL CLASSICO brands for sale in the United States. Trademark registrations are subject to periodic renewal and we anticipate maintaining
our  registrations.  We  believe  that  our  brands  are  recognizable  in  the  marketplace  and  that  brand  recognition  is  important  to  the  success  of  our  branded
coffee business.

Customers

We  sell  our  private  label  and  our  branded  coffee  to  some  of  the  largest  retail  and  wholesale  customers  in  the  United  States  (according  to

Supermarket News).

Although  our  agreements  with  wholesale  customers  generally  contain  only  pricing  terms,  our  contracts  with  certain  customers  also  contain
minimum  and  maximum  purchase  obligations  at  fixed  prices.  Because  our  profits  on  a  fixed-price  contract  could  decline  if  coffee  prices  increased,  we
acquire futures contracts with longer terms (generally three to four months) primarily for the purpose of guaranteeing an adequate supply of green coffee at
favorable prices. Although the use of these derivative financial instruments has generally enabled us to mitigate the effect of changing prices, no strategy
can entirely eliminate pricing risks or increased losses and we generally remain exposed to losses on futures contracts when prices decline significantly in a
short period of time, and we would generally remain exposed to supply risk in the event of non-performance by the counterparties to any futures contracts.
See “Our Use of Derivatives.”

Marketing

We  market  our  private  label  and  wholesale  coffee  through  trade  shows,  industry  publications,  face-to-face  contact  and  through  the  use  of  our
internal sales force and non-exclusive independent food and beverage sales brokers. We also use our web site (www.coffeeholding.com) as a method of
marketing our coffee products and ourselves.

For  our  private  label  and  branded  coffees,  we  will,  from  time  to  time  in  conjunction  with  retailers  and  with  wholesalers,  conduct  in-store
promotions, such as product demonstrations, coupons, price reductions, two-for-one sales and new product launches to capture changing consumer taste
preferences for upscale canned, bagged and single cup coffees.

We evaluate opportunities for growth consistent with our business objectives. In addition, we have established relationships with independent sales
brokers to market our products across the United States, in areas of the country where we have not had a high penetration of sales and Canada. We utilize
our  in-house  sales  personnel  to  market  our  private  label  brands.  We  intend  to  capture  additional  market  share  in  our  existing  distribution  channels  by
selectively adding or introducing new brand names and products across multiple price points, including niche specialty blends, private label “value” blends
and tea and our own brands, filter packages, and peripheral products.

Charitable Activities

We are also a supporter of several coffee-oriented charitable organizations and during fiscal 2020 and 2019, we donated approximately $78,000 and

$42,000, respectively, to charities.

● For over 20 years, we have been members of Coffee Kids, an international non-profit organization that helps to improve the quality of life of

children and their families in coffee-growing communities in Mexico, Guatemala, Nicaragua and Costa Rica.

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● We are members of Grounds for Health, an organization that educates, screens, and arranges treatment for women who have cancer and live in

the rural coffee growing communities of Mexico.

● We are  a  licensed  Fair  Trade  dealer  of  Fair  Trade  certified  coffee.  Fair  Trade  certified  coffee  helps  small  coffee  farmers  to  increase  their
incomes and improve the prospects of their communities and families. It guarantees farmers a minimum price of $1.40 per pound or fifteen
cents above the current market price.

● We are the administrative benefactors to a non-profit organization called Cup for Education. After discovering the lack of schools, teachers,
and basic fundamental learning supplies in the poor coffee growing communities of Central and Latin America, “Cup” was established by our
employee, Karen Gordon, to help build schools, sponsor teachers, and purchase basic supplies such as books, chalk and other necessities for a
proper education.

Competition

The coffee market is highly competitive. We compete in the following areas:

Wholesale Green Coffee. There are many green coffee dealers throughout the United States. Many of these dealers have greater financial resources
than we do. However, we believe that we have both the knowledge and the capability to assist small specialty gourmet coffee roasters with developing and
growing their businesses. Our over 40 years of experience as a roaster and a dealer of green coffee allows us to provide our roasting experience as a value
added service to our gourmet roaster customers. While other coffee merchants may be able to offer lower prices for coffee beans, we market ourselves as a
value-added supplier to small roasters, with the ability to help them market their specialty coffee products and develop a customer base. The assistance we
provide our customers includes training, coffee blending and market identification. Because specialty green coffee beans are sold unroasted to small coffee
shops and roasters that market their products to local gourmet customers, we do not believe that our specialty green coffee customers compete with our
private label or branded coffee lines of business. We believe that the addition of Organic Products Trading Company, LLC (“OPTCO”), Sonofresco, CFI
and Steep & Brew as well as our external green coffee salespeople allows us to compete more effectively throughout the country and Canada.

Private Label Competition. There are several major producers of coffee for private label sales in the United States. Many other companies produce
coffee for sale on a regional basis. Our main competitor is the Massimo Zanetti Beverage Company. The Massimo Zanetti Beverage Company is larger and
has more financial and other resources than we do and, therefore, is able to devote more resources to product development and marketing. We believe that
we remain competitive by providing a higher level of quality and customer service. This service includes ensuring that the coffee produced for each label
maintains a consistent taste and is delivered on time and in the proper quantities.

Branded Competition. Our proprietary brand coffees compete with many other brands that are sold in supermarkets and specialty stores, primarily
in the Northeastern United States. The branded coffee market in both the Northeast and elsewhere is dominated by two large companies: Kraft Foods, Inc.
(owner of the Maxwell House brand), and J.M. Smucker Co. (owner of the Folgers and Café Bustelo brands). Our large competitors have greater access to
capital and a greater ability to conduct marketing and promotions. We believe that, while our competitors’ brands may be more nationally recognizable, our
Café  Caribe  and  Café  Supremo  brands  are  competitive  in  the  fast  growing  Latin  demographic,  our  Harmony  Bay  has  a  strong  regional  presence  in  the
northeast and our S&W brand has been a popular and recognizable brand on the west coast for over 80 years.

Government Regulation

Our coffee roasting operations are subject to various governmental laws and regulations, which require us to obtain licenses relating to customs, health and
safety, building and land use and environmental protection. Our roasting facility is subject to state and local air-quality and emissions regulation. If we
encounter difficulties in obtaining any necessary licenses or if we have difficulty complying with these laws and regulations, then we could be subject to
fines and penalties, which could have a material adverse effect on our profitability. In addition, our product offerings could be limited, thereby reducing our
revenues.

8

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
We believe that we are in compliance in all material respects with all such laws and regulations and that we have obtained all material licenses and
permits that are required for the operation of our business. We are not aware of any environmental regulations that have or that we believe will have a
material adverse effect on our operations.

Employees

We have 82 full-time employees. None of our employees are represented by unions or collective bargaining agreements. Our management believes
that we maintain good working relationships with our employees. To supplement our internal sales staff, we sometimes engage independent national and
regional sales brokers as independent contractors who work on a commission basis.

ITEM 1A. RISK FACTORS

An  investment  in  our  common  stock  is  subject  to  risks  inherent  in  our  business.  Before  making  an  investment  decision,  you  should  carefully
consider  the  risks  and  uncertainties  described  below  together  with  all  of  the  other  information  included  in  this  report.  In  addition  to  the  risks  and
uncertainties described below, other risks and uncertainties not currently known to us or that we currently deem to be immaterial also may materially and
adversely affect our business, financial condition and results of operations. The value or market price of our common stock could decline due to any of
these identified or other risks, and you could lose all of your investment.

Risks affecting our Company

Because our business is highly dependent upon a single commodity, coffee, any decrease in demand for coffee could materially adversely affect
our revenues and profitability. Our business is centered on essentially one commodity: coffee. Our operations have primarily focused on the following
areas of the coffee industry:

● the roasting, blending, packaging and distribution of private label coffee;

● the roasting, blending, packaging and distribution of proprietary branded coffee; and

● the sale of wholesale specialty green coffee.

Demand for our products is affected by:

● consumer tastes and preferences;

● global economic conditions;

● demographic trends; and

● the type, number and location of competing products.

Because we rely on a single commodity, any decrease in demand for coffee would harm our business more than if we had more diversified product

offerings and could materially adversely affect our revenues and operating results.

9

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The COVID-19 pandemic has, and may continue to have, an adverse impact on our business, financial condition and results of operations.
The World Health Organization declared the novel coronavirus (COVID-19), first identified in Wuhan, China, a pandemic in March 2020. Our business,
financial condition and results of operations have been and are expected to continue to be adversely affected by the COVID-19 pandemic. The COVID-19
pandemic has affected nearly all regions of the world, and preventative measures taken to contain or mitigate the outbreak have caused, and are continuing
to  cause,  business  slowdown  or  shutdown  in  affected  areas.  This  has  and  could  continue  to  negatively  affect  the  global  economy,  including  reduced
consumer  spending  and  disruption  of  global  supply  chains.  We  cannot  predict  the  degree  to  which  our  business,  financial  condition  and  results  of
operations will be affected by the COVID-19 pandemic, but the effects could be material.

In addition to the factors above, the COVID-19 pandemic has subjected our business to additional risk, including, but not limited to:

● Disruption to our green coffee supplier partners and vendors, including through the effects of facility closures, reductions in operating hours, labor

shortages, and changes in operating procedures;

● Disruption to  our  own  distribution  and  general  office  facilities  and  operations,  including  through  the  effects  of  facility  closures,  reductions in

operating hours, labor shortages, and changes in operating procedures, including for additional cleaning and disinfection procedures;

● Closure or reduced operations of cafes, restaurants and food service stores and reductions in consumer traffic, which may adversely affects our

Private Label Coffee and Branded Coffee channels;

● Lower performance of customers in our wholesale channel, which may result in reduction or cancellation of future orders;
● Reductions in consumer spending due to macroeconomic conditions caused by the COVID-19 pandemic, including decreased disposable income

and increased unemployment, which may result in decreased sales in all of our channels.

At this time, we cannot assess the ultimate economic impact of the COVID-19 pandemic on our business, operations or financial performance,
which  will  be  determined  by,  among  other  things,  the  duration,  severity  and  magnitude  of  such  circumstances  and  governmental  responses  and
requirements relating to the pandemic, nor can we predict the long-term effects of governmental and public responses to changing conditions. The extent to
which  the  COVID-19  pandemic  will  impact  our  operations,  liquidity  or  financial  results  in  subsequent  periods  is  uncertain,  but  such  impact  could  be
material.  If  the  COVID-19  pandemic  becomes  prolonged,  and/or  more  severe,  it  could  exacerbate  the  negative  impacts  on  our  business  and  results  of
operations and may also heighten many of the other risks described in this section entitled “Risk Factors.”

If we are unable to geographically expand our branded and private label products, our growth will be impeded which could result in reduced
sales  and  profitability.  Our  business  strategy  emphasizes,  among  other  things,  geographic  expansion  of  our  branded  and  private  label  products  as
opportunities  arise.  We  may  not  be  able  to  implement  successfully  this  portion  of  our  business  strategy.  Our  ability  to  implement  this  portion  of  our
business strategy is dependent on our ability to:

● market our products on a national scale;

● increase our brand recognition on a national scale;

● enter into distribution and other strategic arrangements with third party retailers; and

● manage growth in administrative overhead and distribution costs likely to result from the planned expansion of our distribution channels.

Our sales and profitability may be adversely affected if we fail to successfully expand the geographic distribution of our branded and private label

products. In addition, our expenses could increase and our profits could decrease as we implement our growth strategy.

10

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
If our hedging policy is not effective, we may not be able to control our coffee costs, we may be forced to pay greater than market value for green
coffee and our profitability may be reduced. The supply and price of coffee beans are subject to volatility and are influenced by numerous factors which
are beyond our control. We have used and expect to continue to use to a lesser extent short-term coffee futures and options contracts for the purpose of
hedging the effects of changing green coffee prices. In addition, we have acquired and expect to continue to acquire to a lesser extent futures contracts with
longer terms, generally three to four months, for the purpose of guaranteeing an adequate supply of green coffee. Realized and unrealized gains or losses on
options and futures contracts are reflected in our cost of sales. Gains on options and futures contracts reduce our cost of sales and losses on options and
futures contracts increase our cost of sales.

The  use  of  these  derivative  financial  instruments  has  generally  enabled  us  to  mitigate  the  effect  of  changing  prices.  However,  no  strategy  can
entirely eliminate pricing risks and we generally remain exposed to losses on futures contracts when prices decline significantly in a short period of time,
and  we  would  generally  remain  exposed  to  supply  risk  in  the  event  of  non-performance  by  the  counterparties  in  any  one  of  our  physical  contracts.
Historically, we generally have been able to pass green coffee price increases through to customers, thereby maintaining our gross profits, however, we may
not  be  able  to  pass  price  increases  through  to  our  customers  in  the  future.  Failure  to  properly  design  and  implement  an  effective  hedging  strategy  may
materially adversely affect our business and operating results. If the hedges that we enter do not adequately offset the risks of coffee bean price volatility or
our hedging results in losses, our cost of sales may increase, resulting in a decrease in profitability or an increase in losses. Although we have had net gains
on options and futures contracts in the past, we have incurred losses on options and futures contracts during some reporting periods. In these cases, our cost
of sales has increased, resulting in a decrease in our profitability or an increase in losses. Such losses have and could in the future materially increase our
cost of sales and materially decrease our profitability or increase losses and adversely affect our stock price.

11

 
 
 
 
Any  inability  to  successfully  implement  our  strategy  of  growth  through  selective  acquisitions,  licensing  arrangements  and  other  strategic
alliances, including joint ventures, could materially affect our revenues and profitability. Part of our growth strategy utilizes the selective acquisition of
coffee companies, the selective acquisition or licensing of additional coffee brands and other strategic alliances including joint ventures, presents risks that
could result in increased expenditures and could materially adversely affect our revenues and profitability, including:

● such acquisitions, licensing arrangements or other strategic alliances may divert our management’s attention from our existing operations;

● we may not be able to successfully integrate any acquired coffee companies or new coffee brands into our existing business;

● we may not be able to manage the contingent risks associated with the past operations of, and other unanticipated problems arising in, any

acquired coffee company; and

● we may not be able to control unanticipated costs associated with such acquisitions, licensing arrangements or strategic alliances.

In addition, any such acquisitions, licensing arrangements or strategic alliances may result in:

● potentially dilutive issuances of our equity securities;

● the incurrence of additional debt

● restructuring charges; and

● the recognition of significant charges for depreciation and amortization related to intangible assets.

As has been our practice in the past, we will continuously evaluate any such acquisitions, licensing opportunities or strategic alliances as they arise.
However, we have not reached any new agreements or arrangements with respect to any such acquisition, licensing opportunity or strategic alliance (other
than those described herein) at this time and we may not be able to consummate any acquisitions, licensing arrangements or strategic alliances on terms
favorable  to  us  or  at  all.  The  failure  to  consummate  any  such  acquisitions,  licensing  arrangements  or  strategic  alliances  may  reduce  our  growth  and
expansion.  In  addition,  if  these  acquisitions,  licensing  opportunities  or  strategic  alliances  are  not  successful,  our  earnings  could  be  materially  adversely
affected by increased expenses and decreased revenues.

Our revenues and profitability could be adversely affected if our joint ventures or acquisitions are not successful. We have historically utilized
joint ventures and acquisitions to grow our business and we intend to continue to seek opportunities for new joint ventures and acquisitions that will be
complimentary to our business. While we believe that our joint ventures will be successful, losses in our joint ventures or any future joint ventures would
hurt our profitability. In addition, we generally will not be in a position to exercise sole decision-making authority regarding our joint ventures. Investments
in joint ventures may under certain circumstances, involve risks not present when a third party is not involved, including the possibility that joint venture
partners  might  become  bankrupt  or  fail  to  fund  their  share  of  the  required  capital  contributions.  Joint  venture  partners  may  have  business  interests,
strategies or goals that are inconsistent with our business interests, strategies or goals and may be, in cases where we have a minority interest, in a position
to  take  actions  contrary  to  our  policies,  strategies  or  objectives.  Any  disputes  that  may  arise  between  us  and  our  joint  venture  partners  may  result  in
litigation or arbitration that could increase our expenses and could prevent our officers and/or directors from focusing their time and effort exclusively on
our business strategies. In addition, we may in certain circumstances be liable for the actions of our third-party joint venture partners.

12

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Acquisitions including strategic investments or alliances entail numerous risks, which may include:

● difficulties in integrating acquired operations or products, including the loss of key employees from, or customers of, acquired businesses;

● diversion of management’s attention from our existing businesses;

● adverse effects on existing business relationships with suppliers and customers;

● adverse impacts of margin and product cost structures different from those of our current mix of business; and

● risks of entering distribution channels, categories or markets in which we have limited or no prior experience.

Our  failure  to  successfully  complete  the  integration  of  any  acquired  business,  and  any  adverse  consequences  associated  with  our  acquisition

activities, could have a material adverse effect on our business, financial condition and operating results.

The loss of any of our key customers, could negatively affect our revenues and decrease our earnings. No one customer accounted for greater
than 10% of our net sales during our 2020 fiscal year. We generally do not enter long-term contracts with most of our customers, but we do enter into one
and two year agreements with most our key customers on our private label business. Accordingly, some of our customers can stop purchasing our products
at any time without penalty and are free to purchase products from our competitors. The loss of, or reduction in sales to any of our other customers to
which we sell a significant amount of our products or any material adverse change in the financial condition of such customers would negatively affect our
revenues and decrease our earnings.

If we lose our key personnel, including Andrew Gordon and David Gordon, our revenues and profitability could suffer. Our success depends to a
large degree upon the services of Andrew Gordon, our President, Chief Executive Officer, Chief Financial Officer and Treasurer, and David Gordon, our
Executive Vice President – Operations and Secretary. We also depend to a large degree on the expertise of our coffee roasters. We do not have employment
contracts with our coffee roasters. Our ability to source and purchase a sufficient supply of high quality coffee beans and to roast coffee beans consistent
with our quality standards could suffer if we lose the services of any of these individuals. As a result, our business and operating results would be adversely
affected. We may not be successful in obtaining and retaining a replacement for either Andrew Gordon or David Gordon if they elect to stop working for
us. In addition, we do not have key-person insurance on the lives of Andrew Gordon or David Gordon.

13

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Our  indebtedness  may  adversely  affect  our  ability  to  obtain  additional  funds  and  may  increase  our  vulnerability  to  economic  or  business
downturns.  From  time  to  time,  we  utilize  borrowings  under  our  credit  facility  in  connection  with  operations.  Outstanding  debt  could  have  important
negative consequences to the holders of our securities, including the following:

● general domestic and global economic conditions;

● a portion of our cash flow from operations will be needed to pay debt service and will not be available to fund future operations;

● we have increased vulnerability to adverse general economic and coffee industry conditions;

● we may be vulnerable to higher interest rates because interest expense on borrowings under our revolving line of credit is based on variable

rates; and

● we may be subject to covenants that could restrict our operations.

Our  ability  to  make  payments  on  our  indebtedness  and  to  fund  our  operations  depends  on  our  ability  to  generate  cash  in  the  future.  Our  future
operating performance is subject to market conditions and business factors that are beyond our control. If we are unable to make payments on our debt, we
may have to reduce or delay capital expenditures, sell assets, seek additional capital or restructure or refinance our debt.

Our  credit  facility  contains  covenants  that  place  annual  restrictions  on  our  operations,  including  covenants  relating  to  debt  restrictions,  capital
expenditures, minimum deposit restrictions, tangible net worth, net profit, leverage, employee loan restrictions, distribution restrictions (common stock and
preferred stock), dividend restrictions and restrictions on intercompany transactions. The credit facility also requires that we maintain a minimum working
capital at all times. There can be no assurance that we will be in compliance with all covenants in the future or that we will be able to modify the terms of
the credit facility should that become necessary. Failure to comply with any of these covenants and restrictions would result in an event of default under the
loan agreement.

We received a loan under the Paycheck Protection Program of the CARES Act, and all or a portion of the loan may not be forgivable. In July, 2020,
we  received  a  $634,400  loan  (the  “PPP  Loan”)  pursuant  to  the  Paycheck  Protection  Program  of  the  CARES  Act.  The  receipt  of  the  funds,  and  the
forgiveness  of  the  PPP  Loan  is  dependent  on  us  having  initially  qualified  for  the  loan  and  qualifying  for  the  forgiveness  of  such  loan  based  on  our
adherence to the forgiveness criteria. In June 2020, the United States Congress passed the Payroll Protection Program Flexibility Act that made several
significant changes to PPP Loan provisions, including providing greater flexibility for loan forgiveness. We are using the proceeds from the PPP Loan to
fund payroll costs in accordance with the relevant terms and conditions of the CARES Act. We are following the government guidelines and tracking costs
to insure 100% forgiveness of the PPP Loan. To the extent the PPP Loan is not forgiven, we will be required to repay that portion at an interest rate of 1%
over a period of two years. If the conditions outlined in the loan program are adhered to by us, all or part of such loan could be forgiven. However, we
cannot provide any assurance that we will be eligible for loan forgiveness or that any amount of the PPP Loan will ultimately be forgiven.

If we fail to promote, enhance and maintain our brands, the value of our brands could decrease and our revenues and profitability could be
adversely affected.  We  believe  that  promoting  and  enhancing  our  brands  is  critical  to  our  success.  If  our  brand-building  strategy  is  unsuccessful,  these
expenses may never be recovered, and we may be unable to increase awareness of our brands or protect the value of our brands. If we are unable to achieve
these goals, our revenues and ability to implement our business strategy could be adversely affected.

Our success in promoting and enhancing our brands will also depend on our ability to provide customers with high quality products and service.
Although we take measures to ensure that we sell only fresh roasted coffee, we have no control over our roasted coffee products once they are purchased by
our customers. Accordingly, wholesale customers may store our coffee for longer periods of time or resell our coffee without our consent, in each case,
potentially affecting the quality of the coffee prepared from our products. Although we believe we are less susceptible to quality control problems than
many of our competitors because our products are processed in-house under strict quality control guidelines which have been in place for more than 40
years, if consumers do not perceive our products and service to be of high quality, then the value of our brands may be diminished and, consequently, our
operating results and ability to implement our business strategy may be adversely affected.

14

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Our  roasting  methods  are  not  proprietary,  so  competitors  may  be  able  to  duplicate  them,  which  could  harm  our  competitive  position.  If  our
competitive position is weakened, our revenues and profitability could be materially adversely affected. We consider our roasting methods essential to the
flavor and richness of our roasted coffee and, therefore, essential to our brands of coffee. Because we do not hold any patents for our roasting methods, it
may be difficult for us to prevent competitors from copying our roasting methods if such methods become known. If our competitors copy our roasting
methods, the value of our coffee brands may be diminished, and we may lose customers to our competitors. In addition, competitors may be able to develop
roasting methods that are more advanced than our roasting methods, which may also harm our competitive position.

The success of our brand also depends in part on our intellectual property. We rely on a combination of trademarks, copyrights, service marks, trade
secrets  and  similar  rights  to  protect  our  intellectual  property.  The  success  of  our  growth  strategy  depends  on  our  continued  ability  to  use  our  existing
trademarks and service marks in order to increase brand awareness and further develop our brand in both domestic and international markets. If our efforts
to protect our intellectual property are not adequate, or if any third party misappropriates or infringes on our intellectual property, the value of our brand
may  be  harmed,  which  could  have  a  material  adverse  effect  on  our  business.  We  may  become  engaged  in  litigation  to  protect  our  intellectual  property,
which could result in substantial costs to us as well as diversion of management attention.

Since we rely heavily on common carriers to ship our coffee on a daily basis, any disruption in their services or increase in shipping costs could
adversely  affect  our  relationship  with  our  customers,  which  could  result  in  reduced  revenues,  increased  operating  expenses,  a  loss  of  customers  or
reduced profitability. We rely on a number of common carriers to deliver coffee to our customers and to deliver coffee beans to us. We have no control
over these common carriers and the services provided by them may be interrupted as a result of labor shortages, contract disputes and other factors. If we
experience an interruption in these services, we may be unable to ship our coffee in a timely manner, which could reduce our revenues and adversely affect
our relationship with our customers. In addition, a delay in shipping could require us to contract with alternative, and possibly more expensive, common
carriers and could cause orders to be cancelled or receipt of goods to be refused. Any significant increase in shipping costs could lower our profit margins
or force us to raise prices, which could cause our revenue and profits to suffer.

If there was a significant interruption in the operation of our Colorado, Ohio or Massachusetts facilities, we may not have the capacity to service
all  of  our  customers  and  we  may  not  be  able  to  service  our  customers  in  a  timely  manner,  thereby  reducing  our  revenues  and  earnings.  We  are
dependent  on  the  continued  operations  of  our  Colorado,  Ohio  and  Massachusetts  coffee  roasting  and  distribution  facilities.  Our  ability  to  maintain  our
computer  and  telecommunications  equipment  in  effective  working  order  and  to  protect  against  damage  from  fire,  natural  disaster,  power  loss,
telecommunications  failure  or  similar  events.  In  addition,  growth  of  our  customer  base  may  strain  or  exceed  the  capacity  of  our  systems  and  lead  to
degradations in performance or systems failure. Although we continually review and consider upgrades to our order fulfillment infrastructure and provide
for  system  redundancies  to  limit  the  likelihood  of  systems  overload  or  failure,  substantial  damage  to  our  systems  or  a  systems  failure  that  causes
interruptions for a number of days could adversely affect our business. Additionally, if we are unsuccessful in updating and expanding our order fulfillment
infrastructure, our ability to grow may be constrained. As a result, our revenues and earnings could be materially adversely affected.

There  may  be  limitations  on  the  effectiveness  of  our  internal  controls,  and  a  failure  of  our  control  systems  to  prevent  error  or  fraud  may
materially harm our company. We are required, pursuant to Section 404 of the Sarbanes-Oxley Act, to furnish a report by our management on, among
other things, the effectiveness of our internal control over financial reporting. This assessment includes disclosure of any material weaknesses identified by
our management in our internal control over financial reporting. A material weakness is a deficiency, or combination of deficiencies, in internal control
over  financial  reporting  such  that  there  is  a  reasonable  possibility  that  a  material  misstatement  of  annual  or  interim  financial  statements  will  not  be
prevented or detected on a timely basis.

As of October 31, 2020, we have identified material weaknesses in our internal control over financial reporting related to the accounting for stock-
based compensation awards and an overstatement in inventory levels and the valuation of inventory at one of our subsidiaries. If our steps are insufficient
to successfully remediate these material weaknesses and otherwise maintain an effective system of internal control over financial reporting, the reliability
of our financial reporting, investor confidence in us and the value of our common stock could be adversely affected.

Effective  internal  control  over  financial  reporting  is  necessary  for  us  to  provide  reliable  and  timely  financial  reports  and,  together  with  adequate
disclosure controls and procedures, are designed to reasonably detect and prevent fraud. Any failure to implement required new or improved controls, or
difficulties encountered in their implementation could cause us to fail to meet our reporting obligations. Undetected material weaknesses in our internal
control over financial reporting could lead to financial statement restatements and require us to incur the expense of remediation.

Moreover, we do not expect that disclosure controls or internal control over financial reporting will prevent all error and all fraud. A control system,
no matter how well designed and operated, can provide only reasonable, not absolute, assurance that the control system’s objectives will be met. Further,
the design of a control system must reflect the fact that there are resource constraints and the benefits of controls must be considered relative to their costs.
Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all control issues and instances of
fraud, if any, have been detected. Failure of our control systems to detect or prevent error or fraud could materially adversely impact us.

Our remediation efforts may not enable us to avoid a material weakness in our internal control over financial reporting in the future. Any of the
foregoing occurrences, should they come to pass, could negatively impact the public perception of our company, which could have a negative impact on
our stock price.

The failure of our suppliers or customers to adhere to the quality standards that we set for our products could lead to investigations, litigation,
write-offs, recalls or boycotts of our products, which could damage our reputation and our brand, increase our costs, and otherwise adversely affect our
business.  Unfavorable  allegations,  government  investigations  and  legal  actions  surrounding  our  products  and/or  our  business  could  harm  our
reputation, impair our ability to grow or sustain our business, and adversely affect our business, financial condition and operating results. We do not
control  the  operations  of  our  suppliers  or  customers  and  we  cannot  guarantee  that  our  suppliers  or  customers  will  comply  with  applicable  laws  and
regulations  or  operate  in  a  legal,  ethical  and  responsible  manner.  Additionally,  it  is  possible  that  we  may  not  be  able  to  identify  noncompliance  by  our
suppliers  or  customers  notwithstanding  any  precautionary  measures  we  implement.  Violation  of  applicable  laws  and  regulations  by  our  suppliers  or
customers, or their failure to operate in a legal, ethical or responsible manner, could expose us to legal risks, cause us to violate laws and regulations and
reduce  demand  for  our  products  if,  as  a  result  of  such  violation  or  failure,  we  attract  negative  publicity.  In  addition,  the  failure  of  our  suppliers  and
customers to adhere to the quality standards that we set for our products could lead to government investigations, litigation, write-offs and recalls, which
could damage our reputation and our brand, increase our costs, and otherwise adversely affect our business.

We rely on our reputation for offering great value, superior service and a broad assortment of high-quality, safe products. If we become subject to
unfavorable allegations, government investigations or legal actions involving our products or us, such circumstances could harm our reputation and our

 
 
 
 
 
 
 
 
 
 
 
 
brand and adversely affect our business, financial condition and operating results. If this negative impact is significant, our ability to grow or sustain our
business could be jeopardized.

As disclosed further herein, we have been named as a defendant in one class action lawsuit, and we have agreed to indemnify a client named in
another class action lawsuit, alleging that our products were mislabeled and thus violate consumer protection and false advertising statutes, among others.
These lawsuits, which generally allege that our coffee products do not make the number of servings as stated on the label, are affecting the entire coffee
industry and numerous similar lawsuits have been filed against numerous private label coffee manufacturers and retailers.

Negative publicity surrounding product matters, including publicity about other retailers, may harm our reputation and affect the demand for our
products. In addition, if more stringent laws or regulations are adopted in the future, we may have difficulty complying with the new requirements imposed
by  such  laws  and  regulations,  and  in  turn,  our  business,  financial  condition,  and  operating  results  could  be  adversely  affected.  Moreover,  regardless  of
whether  any  such  changes  are  adopted,  we  may  become  subject  to  claims  or  governmental  investigations  alleging  violations  of  applicable  laws  and
regulations. Any such matter may subject us to fines, penalties, and/or litigation. Any one of these results could negatively affect our business, financial
condition, and operating results and impair our ability to grow or sustain our business.

Risks related to the coffee industry

Increases in the cost of high quality Arabica or Robusta coffee beans could reduce our gross margin and profit. Green coffee is our largest single

cost of sales. Coffee is a traded commodity and, in general, its price can fluctuate depending on:

● outside speculative influences such as indexed and algorithmic commodity funds;

● weather patterns in coffee-producing countries;

● economic and political conditions affecting coffee-producing countries, including acts of terrorism in such countries;

● foreign currency fluctuations; and

● trade regulations and restrictions between coffee-producing countries and the United States.

15

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
If the cost of wholesale green coffee increases due to any of these factors, our margins could decrease and our profitability could suffer accordingly.
It is expected that coffee prices will remain volatile in the coming years. Although we have historically attempted to raise the selling prices of our products
in response to increases in the price of wholesale green coffee, when wholesale green coffee prices increase rapidly or to significantly higher than normal
levels, we are not always able to pass the price increases through to our customers on a timely basis, if at all, which adversely affects our operating margins
and cash flow. We may not be able to recover any future increases in the cost of wholesale green coffee. Even if we are able to recover future increases, our
operating margins and results of operations may still be materially and adversely affected by time delays in the implementation of price increases.

Disruptions in the supply of green coffee could result in a deterioration of our relationship with our customers, decreased revenues or could
impair our ability to grow our business. Green coffee is a commodity and its supply is subject to volatility beyond our control. Supply is affected by many
factors  in  the  coffee  growing  countries  including  weather,  pest  damage,  economic  conditions,  acts  of  terrorism,  as  well  as  efforts  by  coffee  growers  to
expand or form cartels or associations. In addition, the political situation in many of the Arabica coffee growing regions, including Africa, Indonesia, and
Central and South America, can be unstable, and such instability could affect our ability to purchase coffee from those regions. If Arabica coffee beans
from  a  region  become  unavailable  or  prohibitively  expensive,  we  could  be  forced  to  discontinue  particular  coffee  types  and  blends  or  substitute  coffee
beans from other regions in our blends. Frequent substitutions and changes in our coffee product lines could lead to cost increases, customer alienation and
fluctuations in our gross margins.

Some of the Arabica coffee beans of the quality we purchase do not trade directly on the commodity markets. Rather, we purchase the high-end
Arabica coffee beans that we use on a negotiated basis. We depend on our relationships with coffee brokers, exporters and growers for the supply of our
primary raw material, high quality Arabica coffee beans. If any of our relationships with coffee brokers, exporters or growers deteriorate, we may be unable
to procure a sufficient quantity of high quality coffee beans at prices acceptable to us or at all. In such case, we may not be able to fulfill the demand of our
existing  customers,  supply  new  retail  stores  or  expand  other  channels  of  distribution.  A  raw  material  shortage  could  result  in  a  deterioration  of  our
relationship with our customers, decreased revenues or could impair our ability to expand our business.

The coffee industry is highly competitive and if we cannot compete successfully, we may lose our customers or experience reduced sales and
profitability. The coffee markets in which we do business are highly competitive and competition in these markets could become increasingly more intense
due to the increasing popularity and growth of the coffee industry. The industry in which we compete is particularly sensitive to price pressure, as well as
quality, reputation and viability for wholesale and brand loyalty for retail. To the extent that one or more of our competitors becomes more successful with
respect to any key competitive factor, our ability to attract and retain customers could be materially adversely affected. Our private label and branded coffee
products  compete  with  other  manufacturers  of  private  label  coffee  and  branded  coffees.  These  competitors,  such  as  Kraft  Foods,  Inc.  (owner  of  the
Maxwell  House  brand),  and  J.M.  Smucker  Co.  (owner  of  the  Folgers  and  Café  Bustelo  brands),  have  much  greater  financial,  marketing,  distribution,
management and other resources than we do for marketing, promotions and geographic and market expansion. In addition, there are a growing number of
specialty coffee companies who provide specialty green coffee and roasted coffee for retail sale. If we are unable to compete successfully against existing
and new competitors, we may lose our customers or experience reduced sales and profitability.

Besides coffee, we face exposure to other commodity cost fluctuations, which could impair our profitability. In addition to the increase in coffee
costs discussed in the risk factor above, we are exposed to cost fluctuation in other commodities, including, in particular, steel, natural gas and gasoline. In
addition, an increase in the cost of fuel could indirectly lead to higher electricity costs, transportation costs and other commodity costs. Much like coffee
costs,  the  costs  of  these  commodities  depend  on  various  factors  beyond  our  control,  including  economic  and  political  conditions,  foreign  currency
fluctuations, and global weather patterns. To the extent we are unable to pass along such costs to our customers through price increases, our margins and
profitability will decrease.

Adverse public or medical opinion about caffeine may harm our business. Coffee contains caffeine and other active compounds, the health effects
of some of which are not fully understood. A number of research studies conclude or suggest that excessive consumption of caffeine may lead to increased
heart rate, nausea and vomiting, restlessness and anxiety, depression, headaches, tremors, sleeplessness and other adverse health effects. An unfavorable
report  on  the  health  effects  of  caffeine  or  other  compounds  present  in  coffee  could  significantly  reduce  the  demand  for  coffee,  which  could  harm  our
business and reduce our sales and profits. In addition, we could become subject to litigation relating to the existence of such compounds in our coffee;
litigation that could be costly and could divert management attention.

16

 
 
 
 
 
 
 
 
Risks related to our common stock

Our  operating  results  may  fluctuate  significantly,  which  makes  our  results  of  operations  difficult  to  predict  and  could  cause  our  results  of
operations to fall short of expectations. Our operating results may fluctuate from quarter to quarter and year to year as a result of a number of factors,
many of which are outside of our control. These fluctuations could be caused by a number of factors including:

● fluctuations in purchase prices and supply of green coffee;

● fluctuations in the selling prices of our products;

● the level of marketing and pricing competition from existing or new competitors in the coffee industry;

● the success of our hedging strategy;

● our ability to retain existing customers and attract new customers; and

● our ability to manage inventory and fulfillment operations and maintain gross margins.

As a result of the foregoing, period-to-period comparisons of our operating results may not necessarily be meaningful and those comparisons should
not  be  relied  upon  as  indicators  of  future  performance.  Accordingly,  our  operating  results  in  future  quarters  may  be  below  market  expectations.  In  this
event, the price of our common stock may decline.

The Gordon family has the ability to influence action requiring stockholder approval. Members of the Gordon family, including Andrew Gordon,
our President, Chief Executive Officer, Chief Financial Officer and Treasurer, and David Gordon, our Executive Vice President and Secretary, own, in the
aggregate, approximately 15.3% of our outstanding shares of common stock. As a result, the Gordon family is able to influence the actions that require
stockholder approval, including:

● the election of a majority of our directors;

● the amendment of our charter documents; and

● the approval of mergers, sales of assets or other corporate transactions or matters submitted for stockholder approval.

As a result, our other stockholders may have reduced influence over matters submitted for stockholder approval. In addition, the Gordon family’s

influence could preclude any unsolicited acquisition of us and consequently materially adversely affect the price of our common stock.

The market price of our common stock has been volatile over the year and may continue to be volatile. The market price and trading volume of
our common stock has been volatile over the past year and it may continue to be volatile. Over the past year, our common stock has traded as low as $1.76
and as high as $5.37 per share. We cannot predict the price at which our common stock will trade in the future and it may decline. The price at which our
common stock trades may fluctuate significantly and may be influenced by many factors, including our financial results, developments generally affecting
the coffee industry, general economic, industry and market conditions, the depth and liquidity of the market for our common stock, fluctuations in coffee
prices,  investor  perceptions  of  our  business,  reports  by  industry  analysts,  negative  announcements  by  our  customers,  competitors  or  suppliers  regarding
their own performances, and the impact of other “Risk Factors” discussed in this Annual Report.

17

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Provisions  in  our  articles  of  incorporation,  bylaws  and  of  Nevada  law  have  anti-takeover  effects  that  could  prevent  a  change  in  control  that
could be beneficial to our stockholders, which could depress the market price of shares of our common stock. Our articles of incorporation, bylaws and
Nevada corporate law contain provisions that could delay, defer or prevent a change in control of us or our management that could be beneficial to our
stockholders.  These  provisions  could  also  discourage  proxy  contests  and  make  it  more  difficult  for  our  stockholders  to  elect  directors  and  take  other
corporate actions. These provisions might also discourage a potential acquisition proposal or tender offer, even if the acquisition proposal or tender offer is
at a price above the then current market price for shares of our common stock. These provisions:

● provide that directors may only be removed upon a vote of at least eighty percent of the shares outstanding;

● establish advance notice requirements for nominating directors and proposing matters to be voted on by shareholders at shareholder meetings;

● limit the right of our stockholders to call a special meeting of stockholders;

● authorize our board of directors to issue preferred stock and to determine the rights and preferences of those shares, which would be senior to

our common stock, without prior stockholder approval;

● require amendments  to  our  articles  of  incorporation  to  be  approved  by  the  holders  of  at  least  eighty  percent  of  our  outstanding  shares  of

common stock;

● a classified board of directors with three-year staggered terms, which may delay the ability of stockholders to change the membership of a

majority of our board of directors; and

● provide a prohibition on stockholder action by written consent, thereby only permitting stockholder action to be taken at an annual or special

meeting of our stockholders.

We are also subject to certain anti-takeover provisions under Nevada law. Under Nevada law, a corporation may not, in general, engage in a business
combination with any “interested stockholder” for two (2) years after the date the person first became an interested stockholder, unless the combination
meets  all  of  the  requirements  of  our  articles  of  incorporation  and  (i)  the  purchase  of  shares  by  the  interested  stockholder  is  approved  by  our  board  of
directors before that date or (ii) the combination is approved by our board of directors and, at or after that time, the combination is approved at an annual or
special meeting of our stockholders, and not by written consent, by the affirmative vote of the holders of stock representing at least sixty percent (60%) of
our outstanding voting power not beneficially owned by the interested stockholder or the affiliates or associates of the interested stockholder.

ITEM 1B. UNRESOLVED STAFF COMMENTS

Not applicable.

ITEM 2.

PROPERTIES

We  are  headquartered  at  3475  Victory  Boulevard,  Staten  Island,  New  York,  where  we  lease  office  and  warehouse  space.  We  pay  annual  rent  of

$129,420 under the terms of the lease, which expires on October 31, 2023.

We  lease  a  50,000  square  foot  facility  located  at  27700  Frontage  Road  in  La  Junta,  Colorado  from  the  City  of  La  Junta.  We  pay  annual  rent  of

$100,093 under the terms of the lease, which expires in January 2024.

We lease production, warehouse and office space in North Arlington, MA. We pay annual rent of $168,288 under the terms of a lease, which expires

in May 2028.

We lease production, warehouse and office space in Madison, WI. For Steep & Brew, through our joint venture with “GCC”. We pay annual rent of

$114,660 under the terms of a lease, which expires in September 2024.

We also use a variety of independent, bonded commercial warehouses to store our green coffee beans. Our management believes that our facilities

are adequate for our current operations and for our contemplated operations in the foreseeable future.

ITEM 3.

LEGAL PROCEEDINGS

We were named as a defendant in a putative class action lawsuit filed in the United States District Court for the Northern District of Illinois on or
about  December  21,  2020.  The  plaintiffs,  Eileen  Brodsky  and  Rhonda  Diamond,  purporting  to  represent  a  class  of  individuals  who  purchased  coffee
products  at  one  of  our  supermarket  customers,  generally  allege  that  such  client  sold  private  label  coffee  products  manufactured  by  us  and  one  of  our
partners, which falsely described the number of cups of coffee that could be made from the amount of product purchased. These parties are also named as
defendants  in  the  action.  The  complaint  asserts  a  variety  of  claims  under  New  York  and  California  consumer  protection  laws,  and  seeks  unspecified
monetary damages, including disgorgement and restitution, as well as other forms of relief including class certification, declaratory and injunctive relief,
attorneys’ fees, and interest. We believe the allegations in the complaint are wholly without merit and that the claims asserted are legally deficient, and the
company intends to vigorously defend the action. As of the filing of this Form 10-K, we have not been served with the complaint. Therefore, we are unable
to predict the ultimate outcome of this lawsuit. 

A significant customer of ours was named as a defendant in a putative class action lawsuit filed in the United States District Court for the District of
Massachusetts  on  or  about  February  2,  2021,  concerning  the  labeling  on  private  label  coffee  productions  we  sold  to  the  customer.  The  plaintiff,  David
Cohen, purporting to represent a class of individuals who purchased coffee products from our customer, generally allege that the customer sold private label
coffee products manufactured by us which falsely described the number of cups of coffee that could be made from the amount of product purchased. We
are not named as a defendant in the action, but we have agreed to indemnify the customer for the costs and expenses incurred in defending the lawsuit and
for any liability the customer may suffer as a result. The complaint asserts a variety of claims under Massachusetts consumer protection laws, and seeks
unspecified monetary damages as well as other forms of relief including class certification, declaratory and injunctive relief, attorneys’ fees, and interest.
We believe the allegations in the complaint are wholly without merit and that the claims asserted are legally deficient, and we intend to vigorously support
the customer in defending the action. As of the filing of this Form 10-K, we are unable to predict the ultimate outcome of this lawsuit.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
ITEM 4. MINE SAFETY DISCLOSURES

Not applicable.

18

 
 
 
ITEM 5. MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF

EQUITY SECURITIES

Our common stock trades on the NASDAQ Capital Market under the symbol “JVA.” We do not currently pay cash dividends on our common

stock. Our board of directors does not have any intention of paying a dividend in the future.

PART II

As of January 20, 2021, we had 170 holders of record.

ITEM 6.

SELECTED FINANCIAL DATA

The following table sets forth selected financial data for the last five years from the consolidated financial statements of Coffee Holding Co., Inc.
The following information is only a summary, and you should read it in conjunction with our consolidated financial statements and notes beginning on page
F-1.

Income Statement Data:
Net sales
Cost of sales
Gross profit
Operating expenses
(Loss) income from operations
Other income (expense)
(Loss) income before income taxes
(Benefit) provision for income taxes
Minority interest
Net (loss) income

Net (loss) income per share – Basic & Diluted

Balance Sheet Data:
Total assets
Short-term debt
Total liabilities
Stockholders’ equity
Book value per share

Per Common Share Data:
Basic & Diluted EPS
Cash dividends declared

$

$
$

$

$

$
$

2020

For the Years Ended October 31,
2018
(Dollars in thousands, except per share data)

2019

2017

74,336   
61,257   
13,079   
13,904   
(825)  
447   
(378)  
(42)  
242   
(94)  
(0.02)  

$

$
$

86,467   
70,708   
15,759   
15,219   
540   
(247)  
293   
29   
(359)  
(95)  
(0.02)  

$

$
$

90,655    $
75,041   
15,614   
13,213   
2,401   
(362)  
2,039   
505   
(468)  
1,066    $
0.19    $

77,128    $
64,978   
12,150   
10,927   
1,223   
(246)  
977   
244   
(266)  
467    $
0.08    $

2020

At October 31,
2018
(Dollars in thousands, except per shares data)

2019

2017

2016

78,948 
67,066 
11,882 
8,019 
3,863 
(147)
3,716 
1,366 
(138)
2,212 
0.36 

2016

38,480   
5   
10,736   
27,744   
4.86   

$

$

39,687   
7,168   
12,956   
26,731   
4.80   

$

$

38,834    $
6,330   
12,844   
25,990   

4.67    $

40,132    $
8,408   
14,408   
25,591   

4.41    $

37,023 
6,958 
11,910 
25,113 
4.28 

2020

2019

At October 31,
2018

2017

2016

(.02)  
0   

$
$

(.02)  
0   

$
$

.19    $
0    $

.08    $
0    $

(.36)
0 

19

 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
 
 
 
 
 
 
    
 
    
 
    
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
 
 
 
 
 
 
    
 
    
 
    
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
 
 
 
    
 
    
 
    
 
    
 
  
 
 
 
ITEM 7. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Cautionary Note on Forward-Looking Statements

Some  of  the  matters  discussed  under  the  caption  “Management’s  Discussion  and  Analysis  of  Financial  Condition  and  Results  of  Operation,”
“Business,”  “Risk  Factors”  and  elsewhere  in  this  annual  report  include  forward-looking  statements  made  pursuant  to  the  safe  harbor  provisions  of  the
Private Securities Litigation Reform Act of 1995. We have based these forward-looking statements upon information available to management as of the
date of this Form 10-K and management’s expectations and projections about future events, including, among other things:

● our dependency on a single commodity could affect our revenues and profitability;
● our success in expanding our market presence in new geographic regions;
● the effectiveness of our hedging policy may impact our profitability;
● the success of our joint ventures;
● our success in implementing our business strategy or introducing new products;
● our ability to attract and retain customers;
● our ability to obtain additional financing;
● our ability to comply with the restrictive covenants we are subject to under our current financing;
● the effects of competition from other coffee manufacturers and other beverage alternatives;
● the impact to the operations of our Colorado facility;
● general economic conditions and conditions which affect the market for coffee;
● the potential adverse impact of the COVID-19 pandemic on our operations and results, including as a result of the loss of adequate labor, any
prolonged closures, or series of temporary closures, of our supply chain, or changes in consumer behaviors, when stay-at-home  restriction
orders are lifted and/or as a result of the COVID-19 pandemic’s impact on financial markets and economic conditions;

● our expectations regarding, and the stability of, our supply chain, including potential shortages or interruptions in the supply or delivery of

green coffee, as a result of COVID-19 or otherwise;

● the macro global economic environment;
● our ability to maintain and develop our brand recognition;
● the impact of rapid or persistent fluctuations in the price of coffee beans;
● fluctuations in the supply of coffee beans;
● the volatility of our common stock; and
● other risks which we identify in future filings with the Securities and Exchange Commission (the “SEC”).

In some cases, you can identify forward-looking statements by terminology such as “may,” “should,” “could,” “predict,” “potential,” “continue,”
“expect,”  “anticipate,”  “future,”  “intend,”  “plan,”  “believe,”  “estimate”  and  similar  expressions  (or  the  negative  of  such  expressions).  Any  or  all  of  our
forward looking statements in this annual report and in any other public statements we make may turn out to be wrong. They can be affected by inaccurate
assumptions we might make or by known or unknown risks and uncertainties. Consequently, no forward-looking statement can be guaranteed. In addition,
we undertake no responsibility to update any forward-looking statement to reflect events or circumstances, that occur after the date of this annual report.

20

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Overview

We are an integrated wholesale coffee roaster and dealer in the United States and one of the few coffee companies that offers a broad array of
coffee products across the entire spectrum of consumer tastes, preferences and price points. As a result, we believe that we are well-positioned to increase
our profitability and endure potential coffee price volatility throughout varying cycles of the coffee market and economic conditions.

Our operations have primarily focused on the following areas of the coffee industry:

● the sale of wholesale specialty green coffee;
● the roasting, blending, packaging and sale of private label coffee;
● the roasting, blending, packaging and sale of our eight brands of coffee; and
● sales of our tabletop coffee roasting equipment.

Our operating results are affected by a number of factors including:

● the level of marketing and pricing competition from existing or new competitors in the coffee industry;
● our ability to retain existing customers and attract new customers;
● our hedging policy;
● fluctuations in purchase prices and supply of green coffee and in the selling prices of our products; and
● our ability to manage inventory and fulfillment operations and maintain gross margins.

Our net sales are driven primarily by the success of our sales and marketing efforts and our ability to retain existing customers and attract new
customers. For this reason, we have made, and will continue to evaluate, strategic decisions to invest in measures that are expected to increase net sales.
These transactions include our acquisition of Premier Roasters, LLC, including equipment and a roasting facility in La Junta, Colorado, the addition of a
west  coast  sales  manager  to  increase  sales  of  our  private  label  and  branded  coffees  to  new  customers,  our  joint  venture  with  Caruso’s  Coffee,  Inc.  of
Brecksville, Ohio, the transaction with OPTCO. On June 29, 2016, we purchased substantially all the assets, including equipment, inventory, customer lists
and relationships of Coffee Kinetics, LLC, a Washington limited liability company. On June 29, 2016, we purchased through SONO, substantially all the
assets, including equipment, inventory, customer list and relationships of Coffee Kinetics, LLC, a Washington limited liability company. On February 24,
2017,  we  acquired  100%  of  the  capital  stock  of  Comfort  Foods,  Inc.  (“CFI”),  a  Massachusetts  based  medium  sized  coffee  roaster,  manufacturing  both
branded and private label coffee for retail and foodservice customers. In April 2018, Generations Coffee Company, the entity formed as a result of our joint
venture with Caruso’s Coffee, Inc., purchased substantially all the assets of Steep & Brew, Inc. In October 2020, we entered into the Jordre Well Agreement
to become a 49% owner in The Jordre Well, a CBD beverage company. Under the terms of the Jordre Well Agreement, The Jordre Well will assist us in the
development and commercialization of CBD-infused line extensions for the existing coffee brands within our portfolio, as well as launch new brands that
are intended to serve consumer demand for non-coffee CBD-infused beverages and products. We believe these efforts will allow us to expand our business.
We believe these efforts will allow us to expand our business.

Our net sales are affected by the price of green coffee. We purchase our green coffee from dealers located primarily within the United States. The
dealers supply us with coffee beans from many countries, including Colombia, Mexico, Kenya, Indonesia, Brazil and Uganda. The supply and price of
coffee  beans  are  subject  to  volatility  and  are  influenced  by  numerous  factors  which  are  beyond  our  control.  For  example,  in  Brazil,  which  produces
approximately 40% of the world’s green coffee, the coffee crops are historically susceptible to frost in June and July and drought in September, October
and November. However, because we purchase coffee from a number of countries and are able to freely substitute one country’s coffee for another in our
products, price fluctuations in one country generally have not had a material impact on the price we pay for coffee. Accordingly, price fluctuations in one
country generally have not had a material effect on our results of operations, liquidity and capital resources. Historically, because we generally have been
able to pass green coffee price increases through to customers, increased prices of green coffee generally result in increased net sales, irrespective of sales
volume.

The supply and price of coffee beans are subject to volatility and are influenced by numerous factors which are beyond our control. Historically,
we  have  used,  and  intend  to  continue  to  use  in  a  limited  capacity,  short-term  coffee  futures  and  options  contracts  primarily  for  the  purpose  of  partially
hedging the effects of changing green coffee prices, as further explained in Note 2 of the Notes to the Consolidated Financial Statements in this Report. In
addition, we acquired, and expect to continue to acquire, futures contracts with longer terms, generally three to four months, primarily for the purpose of
guaranteeing an adequate supply of green coffee. Realized and unrealized gains or losses on options and futures contracts are reflected in our cost of sales.
Gains  on  options  and  futures  contracts  reduce  our  cost  of  sales  and  losses  on  options  and  futures  contracts  increase  our  cost  of  sales.  The  use  of  these
derivative financial instruments has generally enabled us to mitigate the effect of changing prices. We believe that, in normal economic times, our hedging
policies  remain  a  vital  element  to  our  business  model  not  only  in  controlling  our  cost  of  sales,  but  also  giving  us  the  flexibility  to  obtain  the  inventory
necessary to continue to grow our sales while trying to minimize margin compression during a time of historically high coffee prices. However, no strategy
can entirely eliminate pricing risks and we generally remain exposed to losses on futures contracts when prices decline significantly in a short period of
time, and we would generally remain exposed to supply risk in the event of non-performance by the counterparties to any of our futures contracts. Although
we have had net gains on options and futures contracts in the past, we have incurred significant losses on options and futures contracts during some recent
reporting periods. In these cases, our cost of sales has increased, resulting in a decrease in our profitability or increase our losses. Such losses have and
could in the future materially increase our cost of sales and materially decrease our profitability and adversely affect our stock price. See “Item 1A – Risk
Factors - If our hedging policy is not effective, we may not be able to control our coffee costs, we may be forced to pay greater than market value for green
coffee and our profitability may be reduced.” Failure to properly design and implement an effective hedging strategy may materially adversely affect our
business and operating results. If the hedges that we enter do not adequately offset the risks of coffee bean price volatility or our hedges result in losses, our
cost  of  sales  may  increase,  resulting  in  a  decrease  in  profitability  or  increased  losses.  As  previously  announced,  as  a  result  of  the  volatile  nature  of  the
commodities  markets,  we  have  and  are  continuing  to  scale  back  our  use  of  hedging  and  short-term  trading  of  coffee  futures  and  options  contracts,  and
intend to continue to use these practices in a limited capacity going forward.

21

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
Critical Accounting Policies and Estimates

The preparation of financial statements and related disclosures in conformity with accounting principles generally accepted in the United States of
America  (“U.S.  GAAP”)  requires  management  to  make  estimates  and  assumptions  that  affect  the  amounts  reported  in  the  financial  statements  and
accompanying notes. Estimates are used for, but not limited to, the accounting for the allowance for doubtful accounts, inventories, assets held for sale,
business  combinations,  carrying  amounts  of  intangible  assets  and  goodwill,  deferred  taxes,  income  taxes,  commodities  held  and  loss  contingencies.
Management  bases  its  estimates  on  historical  experience  and  on  various  other  assumptions  that  are  believed  to  be  reasonable  under  the  circumstances.
Actual results could differ from these estimates under different assumptions or conditions.

We believe the following critical accounting policies, among others, may be impacted significantly by judgment, assumptions and estimates used

in the preparation of the financial statements:

● The Company has adopted the new revenue recognition standard ASC 606 on November 1, 2018 using the modified retrospective method.
The majority of the Company’s business is ship and bill. The Company recognizes revenue in accordance with the five-step model in which
the  Company  evaluates  the  transfer  of  promised  goods  or  services  and  recognizes  revenue  when  its  customer  obtains  control  of  promised
goods  or  services  in  an  amount  that  reflects  the  consideration  which  the  Company  expects  to  be  entitled  to  receive  in  exchange  for  those
goods or services. To determine revenue recognition for the arrangements, the Company performs the following five steps: (1) identify the
contract(s)  with  a  customer,  (2)  identify  the  performance  obligations  in  the  contract,  (3)  determine  the  transaction  price,  (4)  allocate  the
transaction  price  to  the  performance  obligations  in  the  contract  and  (5)  recognize  revenue  when  (or  as)  the  entity  satisfies  a  performance
obligation.

● Effective November 1, 2019, we adopted ASC Topic 842, Leases (“ASC 842”). The new guidance increases transparency by requiring the
recognition of right to use assets and lease liabilities on the statement of financial condition. The recognition of these lease assets and lease
liabilities represents a change from previous US GAAP requirement, which did not require lease assets and lease liabilities to be recognized
for  most  operating  leases.  The  recognition,  measurement  and  presentation  of  expenses  and  cash  flows  arising  from  a  lease,  have  not
significantly changed from previous US GAAP requirements. On November 1, 2019, the effective date of ASC 842, existing leases of ours
were  required  to  be  recognized  and  measured.  Additionally  any  leases  entered  into  during  the  year  were  also  required  to  recognized  and
measured. In applying ASC 842, we made an accounting policy election not to recognize the right of use assets and lease liabilities relating to
short-term leases. Implementation of ASC 842 included an analysis of contracts, including real estate leases and service contracts to identify
embedded leases, to determine the initial recognition of the right to use assets and lease liabilities, which required subjective assessment over
the  determination  of  the  associated  discount  rates  to  apply  in  determining  the  lease  liabilities.  The  new  standard  provides  a  number  of
transition practical expedients, which the Company has elected, including: A “package of three” expedients that must be taken together and
allow  entities  to  (1)  not  reassess  whether  existing  contracts  contain  leases,  (2)  carryforward  the  existing  lease  classification,  and  (3)  not
reassess initial direct costs associated with existing leases.

● Our allowance for doubtful accounts is maintained to provide for losses arising from customers’ inability to make required payments. If there
is deterioration of our customers’ credit worthiness and/or there is an increase in the length of time that the receivables are past due greater
than  the  historical  assumptions  used,  additional  allowances  may  be  required.  For  example,  every  additional  one  percent  of  our  accounts
receivable that becomes uncollectible, would decrease our operating income by approximately $74,000 for the year ended October 31, 2020.
The reserve for sales discounts represents the estimated discount that customers will take upon payment. The reserve for other allowances
represents the estimated amount of returns, slotting fees and volume based discounts estimated to be incurred by us from our customers.

● Inventories are stated at lower of cost (determined on a first-in, first-out basis) or market. Based on our assumptions about future demand and
market conditions, inventories are subject to be written-down to market value. If our assumptions about future demand change and/or actual
market conditions are less favorable than those projected, additional write-downs of inventories may be required. Each additional one percent
of potential inventory write-down would have decreased operating income by approximately $171,000 for the year ended October 31, 2020.

22

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
● The commodities held at broker represent the market value of our trading account, which consists of option and futures contracts for coffee
held with a brokerage firm. We use options and futures contracts, which are not designated or qualifying as hedging instruments, to partially
hedge  the  effects  of  fluctuations  in  the  price  of  green  coffee  beans.  Options  and  futures  contracts  are  recognized  at  fair  value  in  the
consolidated financial statements with current recognition of gains and losses on such positions. We classify options and futures contracts as
trading securities and accordingly, unrealized holding gains and losses are included in earnings. We record realized and unrealized gains and
losses in our cost of sales in the statement of operations/income.

● We account  for  income  taxes  in  accordance  with  the  relevant  authoritative  guidance.  Deferred  tax  assets  and  liabilities  are  computed  for
temporary differences between the financial statement and tax basis of assets and liabilities that will result in taxable or deductible amounts in
the future based on enacted tax rates in effect for the year in which the differences are expected to reverse. Deferred tax assets are reflected on
the balance sheet when it is determined that it is more likely than not that the asset will be realized.

● Our goodwill consists of the cost in excess of the fair market value of the acquired net assets of OPTCO, SONO, CFI and Steep & Brew,
through GCC, which has been integrated into a structure that does not provide the basis for separate reporting units. Consequently, we are a
single  reporting  unit  for  goodwill  impairment  testing  purposes.  We  also  have  intangible  assets  consisting  of  our  customer  lists  and
relationships  and  trademarks  acquired  from  OPTCO  and  SONO.  At  October  31,  2020  our  balance  sheet  reflected  goodwill  and  intangible
assets as set forth below:

Customer list and relationships, net
Non-compete, net
Goodwill
Trademarks and tradenames

October 31, 2020

490,621 
49,500 
2,488,785 
1,488,000 

4,516,906 

$

$

Goodwill and the trademarks which are deemed to have indefinite lives are subject to annual impairment tests. Goodwill impairment tests require
the comparison of the fair value and carrying value of reporting units. We assess the potential impairment of goodwill and intangible assets annually and on
an interim basis whenever events or changes in circumstances indicate that the carrying value may not be recoverable. Upon completion of such review, if
impairment is found to have occurred, a corresponding charge will be recorded. The value assigned to the customer list and relationships is being amortized
over a twenty year period.

Because the Company is a single reporting unit, the closing NASDAQ Capital Market price of our common stock as of the acquisition date was
used as a basis to measure the fair value of goodwill. Goodwill and the intangible assets will be tested annually at the end of each fiscal year to determine
whether  they  have  been  impaired.  Upon  completion  of  each  annual  review,  there  can  be  no  assurance  that  a  material  charge  will  not  be  recorded.
Impairment testing is required more often than annually if an event or circumstance indicates that an impairment or decline in value may have occurred.

23

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
Year Ended October 31, 2020 (Fiscal Year 2020) Compared to the Year Ended October 31, 2019 (Fiscal Year 2019)

Net Sales. Net sales totaled $74,335,815 for the fiscal year ended October 31, 2020, a decrease of $12,131,617, or 14%, from $86,467,432 for the
fiscal year ended October 31, 2019. The decrease in net sales was due to the COVID-19 pandemic which caused many of our green coffee customers who
service  the  restaurant  and  food  service  industry  as  well  as  our  customers  in  the  food  service  space  to  either  close  or  suspend  their  business  operations
during  the  period  resulting  in  lost  revenues  from  that  segment  of  our  customer  base.  Also,  supermarket  sales  returned  to  more  traditional  levels,  as  the
stockpiling in the second quarter of the year did not repeat for the remaining six months of the year.

Cost of Sales. Cost of sales for the fiscal year ended October 31, 2020 was $61,256,926, or 82.4% of net sales, as compared to $70,708,100, or
81.8% of net sales, for the fiscal year ended October 31, 2019. Cost of sales consists primarily of the cost of green coffee and packaging materials and
realized and unrealized gains or losses on hedging activity. The decrease in cost of sales was due to our decreased sales and increased cost of coffee.

Gross Profit. Gross profit for the fiscal year ended October 31, 2020 was $13,078,889, a decrease of $2,680,443 from $15,759,332 for the fiscal
year ended October 31, 2019. Gross profit as a percentage of net sales decreased to 17.6% for the fiscal year ended October 31, 2020 from 18.2% for the
fiscal  year  ended  October  31,  2019.  The  decrease  in  gross  profits  resulted  from  a  decrease  in  sales  due  to  the  COVID-19  pandemic  and  inventory
adjustments resulting from such decreased sales, lost customers and outdated inventory during the year.

Operating  Expenses.  Total  operating  expenses  decreased  by  $1,314,596  to  $13,904,207  for  the  fiscal  year  ended  October  31,  2020  from
$15,218,803 for the fiscal year ended October 31, 2019. Selling and administrative expenses decreased $1,281,500, or 8.8%, to $13,223,207 for the fiscal
year  ended  October  31,  2020  from  $14,504,707  for  the  fiscal  year  ended  October  31,  2019.  Our  efforts  to  control  costs  through  the  elimination  of
redundancy  in  our  operations  and  the  elimination  of  certain  unnecessary  variable  costs  were  the  primary  reasons  for  this  decrease.  Officers’  salary
decreased by $33,096 or 4.6% to $681,000 for the fiscal year ended October 31, 2020 from $714,096 for the fiscal year ended October 31, 2019. Further,
each of our Chief Executive Officer and our Vice President took pay decreases in the fourth quarter, which will continue during fiscal 2021.

Other Income (Expense). Other income for the fiscal year ended October 31, 2020 was $447,561, a decrease of $694,876 from other expenses of
$247,315  for  the  fiscal  year  ended  October  31,  2019.  The  decrease  in  other  expense  was  attributable  to  our  recognition  of  the  forgiveness  of  the  PPP
government grant of $634,400, a decrease in interest expense of $69,415, partially offset by a decrease in interest income of $7,692 and an increase in our
loss from our equity investments of $1,247, during the fiscal year ended October 31, 2020.

Income (Loss) Before provision for income Taxes and Non-controlling Interest in Subsidiary. We had a loss of $377,757 before income taxes
and non-controlling interest in subsidiary for the fiscal year ended October 31, 2020 compared to income of $293,214 for the fiscal year ended October 31,
2019, resulting in a net change of $670,971 for the year ended October 31, 2020.

Income Taxes. Our benefit for income taxes for the fiscal year ended October 31, 2020 totaled $41,713 compared to a provision of $29,208 for the
fiscal year ended October 31, 2019. The change was attributable to the difference in the income for the year ended October 31, 2020 versus fiscal year
ended October 31, 2019.

Net (Loss) Income. We had a net loss of $94,301 or $0.02 per share basic and diluted, for the fiscal year ended October 31, 2020 compared to a
net  loss  of  $94,598,  or  $0.02  per  share  basic  and  diluted  for  the  fiscal  year  ended  October  31,  2019. The  decrease  in  net  income  was  due  to  numerous
factors  which  had  to  be  dealt  with  during  our  fiscal  fourth  quarter.  For  example,  for  the  year  ended  October  31,  2020,  we  had  a  loss  before  our  non-
controlling interest in our subsidiary of $336,044 versus net income of $264,006 for the year ended October 31, 2019. Our non-controlling interest for the
year ended October 31, 2020 reduced the loss by $366,044 bringing the net loss attributable to Coffee Holding Co. to $94,301, whereas the non-controlling
interest for the year ended October 31, 2019 reduced profit by $358,604 bringing the net loss attributable to Coffee Holding Co. to a loss of $94,598. Our
consolidated subsidiary, in which we have a 60% interest, had write downs on both inventories and accounts receivable due to COVID-19, including an
approximately $85,000 write down of receivables and an approximately $217,000 write down of inventories.

24

 
 
 
 
 
 
 
 
 
 
 
Liquidity and Capital Resources

As  of  October  31,  2020,  we  had  working  capital  of  $24,039,538,  which  represented  a  $3,811,594  increase  from  our  working  capital  of
$20,227,944 as of October 31, 2019, and total stockholders’ equity of $26,518,666 which increased by $1,254,589 from our total stockholders’ equity of
$25,264,077 as of October 31, 2019. Our working capital increased primarily due to an increase of $472,564 in cash, decreases of $1,307,918 in accounts
payable and accrued expenses, $3,365,843 in our short term borrowings, partially offset by decreases of $2,012,522 in accounts receivable, $1,738,232 in
inventory, $553,356 in due from broker, $97,380 in prepaid expenses and other current assets, $240,629 in prepaid and refundable income taxes, increases
of $5,271 in income taxes payable and $484,163 in lease liability – current portion. As of October 31, 2020, the outstanding balance on our line of credit
was $3,796,822 compared to $7,167,740 as of October 31, 2019.

On April  25,  2017,  us  and  OPTCO  (collectively,  the  “Borrowers”)  entered  into  an  Amended  and  Restated  Loan  and  Security Agreement  (the
“A&R  Loan  Agreement”)  and  Amended  and  Restated  Loan  Facility  (the  “A&R  Loan  Facility”)  with  Sterling  National  Bank  (“Sterling”),  which
consolidated (i) the financing agreement between the Company and Sterling, dated February 17, 2009, as modified, (the “Company Financing Agreement”)
and (ii) the financing agreement between us, as guarantor, OPTCO and Sterling, dated March 10, 2015 (the “OPTCO Financing Agreement”), amongst
other things.

On  March  13,  2020,  we  reached  an  agreement  for  a  new  loan  modification  agreement  and  credit  facility  with  Sterling.  The  terms  of  the  new
agreement among other things: (i) provides for a new maturity date of March 31, 2022 and (ii) decreases the interest rate per annum to LIBOR plus 1.75%
(with such interest rate not to be lower than 3.50%).

Each of the A&R Loan Facility and A&R Loan Agreement contains covenants, subject to certain exceptions, that place annual restrictions on the
Borrowers’  operations,  including  covenants  relating  to  debt  restrictions,  capital  expenditures,  indebtedness,  minimum  deposit  restrictions,  tangible  net
worth,  net  profit,  leverage,  employee  loan  restrictions,  dividend  and  repurchase  restrictions  (common  stock  and  preferred  stock),  and  restrictions  on
intercompany transactions. We were in compliance with all covenants as of October 31, 2020 and October 31, 2019.

Each of the A&R Loan Facility and the A&R Loan Agreement is secured by all of our tangible and intangible assets. Other than as amended and

restated by the A&R Loan Agreement, the Company Financing Agreement and the OPTCO Financing Agreement remains in full force and effect.

Pursuant to the terms of the Jordre Well Agreement, we issued to The Jordre Well 139,250 shares of our Common Stock on the effective date of
the Jordre Well Agreement and are obligated to issue an additional 139,250 shares of Common Stock once $500,000 in revenue is generated from the joint
venture.

25

 
 
 
 
 
 
 
 
 
For the fiscal year ended October 31, 2020, our operating activities provided net cash of $4,385,757 as compared to the fiscal year ended October
31, 2019 when operating activities used net cash of $2,148,616. The increased cash flow from operations for the fiscal year ended October 31, 2020 was
primarily due to our inventories usage during the year ended October 31, 2020.

For the fiscal year ended October 31, 2020, our investing activities used net cash of $537,835 as compared to the fiscal year ended October 31,
2019 when net cash used by investing activities was $897,683. The decrease in our uses of cash in investing activities was due to our decreased outlays for
purchases of machinery and equipment during the fiscal year ended October 31, 2020.

For  the  fiscal  year  ended  October  31,  2020,  our  financing  activities  used  net  cash  of  $3,375,358  compared  to  net  cash  provided  by  financing
activities of $837,471 for the fiscal year ended October 31, 2019. The change in cash flow from financing activities for the fiscal year ended October 31,
2020 was due to our increased principal reductions on our line of credit.

We  expect  to  fund  our  operations,  including  paying  our  liabilities,  funding  capital  expenditures  and  making  required  payments  on  our
indebtedness,  through  October  31,  2021  with  cash  provided  by  operating  activities  and  the  use  of  our  credit  facility.  In  addition,  an  increase  in  eligible
accounts receivable and inventory would permit us to make additional borrowings under our line of credit.

Off-Balance Sheet Arrangements

We do not have any off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition,

changes in financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources that is material to investors.

26

 
 
 
 
 
 
 
 
ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Not applicable.

ITEM 8.

FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

See pages F-1 through F-21 following the Exhibit Index of this Annual Report on Form 10-K.

ITEM 9.

CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE

None.

27

 
 
 
 
 
 
 
 
ITEM 9A. CONTROLS AND PROCEDURES

Evaluation  of  Disclosure  Controls  and  Procedures.  Management,  which  includes  our  President,  Chief  Executive  Officer  and  Chief  Financial
Officer, has evaluated the effectiveness of our disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) of the Securities Exchange
Act  of  1934,  as  amended  (the  “Exchange  Act”))  as  of  the  end  of  the  period  covered  by  this  report.  Based  upon  that  evaluation,  our  President,  Chief
Executive  Officer  and  Chief  Financial  Officer  concluded  that  the  disclosure  controls  and  procedures  were  not  effective.  We  specifically  identified  a
combination of control deficiencies relating to the accuracy and completeness of our accounting for stock-based compensation awards and inventories at
one of our subsidiaries, which constitute material weaknesses in internal control over financial reporting. Notwithstanding such material weaknesses, we
believe  the  financial  information  presented  herein  is  materially  correct  and  fairly  presents  the  financial  position  and  operating  results  of  the  fiscal  year
ended October 31, 2020 in accordance with U.S. GAAP.

Management  Report  on  Internal  Control  Over  Financial  Reporting.  Management  is  responsible  for  establishing  and  maintaining  adequate
internal control over financial reporting. Our internal control system is a process designed to provide reasonable assurance to our management and Board of
Directors regarding the preparation and fair presentation of published financial statements.

Our internal control over financial reporting includes policies and procedures that pertain to the maintenance of records that, in reasonable detail,
accurately  and  fairly  reflect  transactions  and  dispositions  of  assets,  provide  reasonable  assurances  that  transactions  are  recorded  as  necessary  to  permit
preparation  of  financial  statements  in  accordance  with  U.S.  GAAP,  and  that  receipts  and  expenditures  are  being  made  only  in  accordance  with
authorizations of our management and the directors, and provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition,
use or disposition of our assets that could have a material effect on our financial statements.

Because  of  its  inherent  limitations,  internal  control  over  financial  reporting  may  not  prevent  or  detect  misstatements.  Also,  projections  of  any
evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree
of compliance with the policies or procedures may deteriorate.

Our  management  assessed  the  effectiveness  of  its  internal  control  over  financial  reporting  as  of  October  31,  2020.  In  making  this  assessment,
management used the criteria set forth by the 2013 Committee of Sponsoring Organizations of the Treadway Commission in Internal Control-Integrated
Framework. Based upon the assessment, our management concluded that our internal control over financial reporting was not effective as of October 31,
2020.  Our  control  were  inadequate  to  prevent  and  detect  misstatements  of  stock  based  compensation  awards  and  quantities  of  inventory  at  one  of  our
subsidiaries. A material weakness is a control deficiency or combination of deficiencies in internal control, such that there is a reasonable possibility that a
material misstatement of the entity’s financial statements will not be prevented or detected and corrected on a timely basis.

Remediation Plan for the Material Weakness

To remediate the material weakness identified above, we are initiating controls and procedures in order to:

● Reinforce  the  importance  of  a  strong  control  environment,  to  emphasize  the  technical  requirements  for  controls  that  are  designed,
implemented  and  operating  effectively  and  to  set  the  appropriate  expectations  on  internal  controls  through  establishing  the  related
policies and procedures;

● Review  the  processes  for  documenting  and  alerting  key  personnel,  including  our  board  members,  officers,  auditors  and  outside
accountants,  of  non-reoccurring  events  related  to  stock-based  compensation  awards  to  ensure  such  events  are  timely  and  adequately
recorded and communicated to the appropriate parties; and

● We have replaced and hired new employees in the accounting department at the subsidiary where the inventory analysis issue occurred
and have made upgrades to the computer systems at the subsidiary. Further, we hired a new director of finance at the subsidiary that is
responsible  for  overseeing  inventory  counts  and  we  are  enhancing  controls  in  the  inventory  business  process  over  (i)  inventory  count
procedures by requiring more frequent physical audits of our inventory, and (ii) review of inventory adjustments and approvals.

The material weaknesses identified above will not be considered remediated until our remediation efforts have been fully implemented and we

have concluded that these controls are operating effectively.

Management does not expect that our internal control over financial reporting will prevent or detect all errors and all fraud. A control system, no
matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of the control systems are met. Further,
the design of a control system must reflect the fact that there are resource constraints, and the benefits of controls must be considered relative to their costs.
Because  of  the  inherent  limitations  in  a  cost-effective  control  system,  no  evaluation  of  internal  control  over  financial  reporting  can  provide  absolute
assurance that misstatements due to error or fraud will not occur or that all control issues and instances of fraud, if any, have been or will be detected.

Changes in Control Over Financial Reporting. During the fiscal year ending October 31, 2020, we continued to implement procedures to review
and  document  all  corporate  actions  related  to  stock-based  compensation  awards.  There  have  been  no  additional  changes  in  our  internal  control  over
financial reporting identified in connection with the evaluation that occurred during our last fiscal quarter that has materially affected, or that is reasonably
likely to materially affect, our internal control over financial reporting.

Attestation Report of the Registered Public Accounting Firm.

This  annual  report  does  not  include  an  attestation  report  of  our  registered  public  accounting  firm  regarding  internal  control  over  financial
reporting. Management’s report was not subject to attestation by our registered public accounting firm pursuant to the Dodd-Frank Wall Street Protection
Act that permits us to provide only management’s report in this annual report.

ITEM 9B. OTHER INFORMATION

None.

28

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITEM 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE

PART III

Information required by this item is incorporated by reference to our Proxy Statement for the 2020 Annual Meeting of Stockholders.

ITEM 11. EXECUTIVE COMPENSATION

Information required by this item is incorporated by reference to our Proxy Statement for the 2020 Annual Meeting of Stockholders.

ITEM 12.

SECURITY  OWNERSHIP  OF  CERTAIN  BENEFICIAL  OWNERS  AND  MANAGEMENT  AND  RELATED  STOCKHOLDER
MATTERS

Information required by this item is incorporated by reference to our Proxy Statement for the 2020 Annual Meeting of Stockholders.

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE

Information required by this item is incorporated by reference to our Proxy Statement for the 2020 Annual Meeting of Stockholders.

ITEM 14.

PRINCIPAL ACCOUNTING FEES AND SERVICES

Information required by this item is incorporated by reference to our Proxy Statement for the 2020 Annual Meeting of Stockholders.

29

 
 
 
 
 
 
 
 
 
 
 
 
 
ITEM 15. EXHIBITS, FINANCIAL STATEMENT SCHEDULES

(a)

(1)

List of Documents filed as part of this Report

Financial Statements

PART IV

The financial statements and related notes, together with the report of Marcum LLP appear at pages F-1 through F-24 following the Exhibit List as required
by Part II, Item 8 “Financial Statements and Supplementary Data” of this Form 10-K.

(2)

Financial Statement Schedules

None.

(3)

(a)

List of Exhibits

Exhibits

The Company has filed with this report or incorporated by reference herein certain exhibits as specified below pursuant to Rule 12b-32 under the Exchange
Act.

Exhibit No.  
2.1

Description
  Agreement and Plan of Merger, dated October 31, 1997, by and among Transpacific International Group Corp. and Coffee Holding Co., Inc.
(incorporated herein by reference to Exhibit 2 to Post-Effective Amendment No. 1 to the Company’s Registration Statement on Form SB-2
filed on November 10, 1997 (File No. 333-00588-NY)).

2.2

  Asset Purchase  Agreement,  dated  February  4,  2004,  by  and  between  Coffee  Holding  Co.,  Inc.  and  Premier  Roasters  LLC  (incorporated

herein by reference to Exhibit 2.1 to the Company’s Current Report on Form 8-K filed on February 20, 2004 (File No. 333-00588-NY)).

3.1

  Amended  and  Restated  Articles  of  Incorporation  of  the  Company  (incorporated  herein  by  reference  to  Exhibit  3.1  to  the  Company’s

Registration Statement on Form 8-A the “2005 Registration Statement” filed on May 2, 2005 (File No. 001-32491)).

3.2

  Amended and Restated Bylaws of the Company (incorporated herein by reference to Exhibit 3.1 to the Company’s Current Report on Form

8-K filed February 25, 2019).

4.1

  Form of Stock Certificate of the Company (incorporated herein by reference to the Company’s Registration Statement on Form SB-2 filed

on June 24, 2004 (Registration No. 333-116838)).

4.2

  Description of Capital Stock.*

10.1

  Loan and Security Agreement, dated February 17, 2009, by and between Sterling National Bank and Coffee Holding Co., Inc. (incorporated

herein by reference to Exhibit 10.21 to the Company’s Current Report on Form 8-K filed on February 23, 2009 (File No. 001-32491)).

10.2

10.3

  Lease,  dated  February  4,  2004,  by  and  between  Coffee  Holding  Co.,  Inc.  and  the  City  of  La  Junta,  Colorado  (incorporated  herein  by
reference  to  Exhibit  10.12  to  Amendment  No.  1  to  the  Company’s  Registration  Statement  on  Form  SB-2/A  filed  on  August  12,  2004
(Registration No. 333-116838)).

  Trademark License Agreement, dated February 4, 2004, between Del Monte Corporation and Coffee Holding Co., Inc. (incorporated herein
by reference to Exhibit 10.13 to the Company’s Quarterly Report on Form 10-QSB/A for the quarter ended April 30, 2004 filed on August
26, 2004 (File No. 333-00588-NY)) as amended by that First Amendment to Trademark License Agreement, dated January 4, 2013.

30

 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
10.4

10.5

10.6

  First Amendment to Trademark License Agreement, dated January 4, 2013, by and between Del Monte Corporation and Coffee Holding
Co., Inc.  Certain  portions  of  Exhibit  10.4  are  omitted  based  upon  approval  of  the  Company’s  request  for  confidential  treatment  through
January  28,  2023.  The  omitted  portions  were  filed  separately  with  the  SEC  on  a  confidential  basis  (incorporated  herein  by  reference  to
Exhibit 10.4 to the Company’s Annual Report on Form 10-K for the year ended October 31, 2012 filed on January 28, 2013 (File No. 001-
32491)).

  Amended  and  Restated  Employment  Agreement,  dated  April  11,  2008,  by  and  between  Coffee  Holding  Co.,  Inc.  and  Andrew  Gordon
(incorporated herein by reference to Exhibit 10.14 of the Company’s Current Report on Form 8-K filed on April 16, 2008 (File No. 001-
32491)).

  Amended  and  Restated  Employment  Agreement,  dated  April  11,  2008,  by  and  between  Coffee  Holding  Co.,  Inc.  and  David  Gordon
(incorporated herein by reference to Exhibit 10.15 of the Company’s Current Report on Form 8-K filed on April 16, 2008 (File No. 001-
32491)).

10.7

  Coffee Holding Co., Inc. Non-Qualified Deferred Compensation Plan (incorporated herein by reference to Exhibit 10.19 of the Company’s

Quarterly Report on Form 10-QSB filed on June 14, 2005 (File No. 001-32491)).

10.8

  Contract of Sale, dated April 14, 2009, by and between Coffee Holding Co., Inc. and 4401 1st Ave LLC (incorporated herein by reference to

Exhibit 10.7 to the Company’s Annual Report on Form 10-K filed on January 28, 2010 (File No. 001-32491)).

10.9

10.10

10.11

  First Amendment  to  Loan  and  Security  Agreement  between  Coffee  Holding  Co.,  Inc.  and  Sterling  National  Bank,  dated  July  23,  2010
(incorporated herein by reference to Exhibit 103 to the Company’s Annual Report on Form 10-K filed on January 31, 2011 (File No. 001-
32491)).

  Placement Agency Agreement, dated as of September 27, 2011, by and among the Company, the selling stockholders named therein, Roth
Capital Partners, LLC and Maxim Group, LLC (incorporated herein by reference to Exhibit 10.1 to the Company’s Report on Form 8-K
filed on September 27, 2011 (File No. 001-32491)).

  Subscription Agreement, dated as of September 27, 2011, by and between the Company, the selling stockholders named therein and each of
the purchasers identified on the signature pages thereto (incorporated herein by reference to Exhibit 10.2 to the Company’s Current Report
on Form 8-K filed on September 27, 2011 (File No. 001-32491)).

10.12

  2013 Equity Compensation Plan (incorporated by reference to Annex A of the Company’s Definitive Proxy Statement filed on February 28,

2013 (File No. 13653320)).

10.13

  Loan  Modification  Agreement,  dated  as  of  May  10,  2013,  by  and  between  Sterling  National  Bank  and  Coffee  Holding  Co.,  Inc.
(incorporated herein by reference to Exhibit 10.11 to the Company’s Annual Report on Form 10-K filed on January 24, 2014 (File No. 001-
32491)).

10.14

  Loan Modification Agreement, dated March 10, 2015, by and between Sterling National Bank and Coffee Holding Co., Inc. (incorporated

herein by reference to Exhibit 10.1 to the Company’s Current Report on Form 8-K filed on March 31, 2015).

10.15

  Loan  Agreement,  dated  March  10,  2015,  by  and  between  Sterling  National  Bank  and  Organic  Products  Trading  Company  LLC

(incorporated herein by reference to Exhibit 10.2 to the Company’s Current Report on Form 8-K filed on March 31, 2015).

10.16

  Security Agreement, dated March 10, 2015, by and between Sterling National Bank and Coffee Holding Co., Inc. (incorporated herein by

reference to Exhibit 10.3 to the Company’s Current Report on Form 8-K filed on March 31, 2015).

31

 
 
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
10.17

  Guarantee, dated March 10, 2015, by Coffee Holding Co., Inc. (incorporated herein by reference to Exhibit 10.4 to the Company’s Current

Report on Form 8-K filed on March 31, 2015).

10.18

  Amended and  Restated  Loan  and  Security  Agreement,  dated  April  25,  2017,  by  and  among  Coffee  Holding  Co.,  Inc.,  Organic  Products
Trading Company LLC and Sterling National Bank (incorporated herein by reference to Exhibit 10.1 to the Company’s Current Report on
Form 8-K filed on April 28, 2017).

10.19

  Guaranty  Agreement,  dated  April  25,  2017,  made  by  each  of  Sonofresco  and  Comfort  Foods  in  favor  of  Sterling  National  Bank

(incorporated herein by reference to Exhibit 10.2 to the Company’s Current Report on Form 8-K filed on April 28, 2017).

10.20

  Lease, dated December 6, 2000, by and between Comfort Foods, Inc. and One Clark Street North Andover LLC. (incorporated herein by

reference to Exhibit 10.20 to the Company’s Annual Report on Form 10-K filed January 29, 2018).

10.21

  Second Amendment to Lease, dated March 23, 2017, by and between Coffee Holding Co., Inc. and 25 COMM NAM, LLC (incorporated

herein by reference to Exhibit 10.21 to the Company’s Annual Report on Form 10-K filed January 29, 2018).

10.22

  Loan  Modification  Agreement  and  Waiver,  dated  March  23,  2018,  by  and  by  and  among  Coffee  Holding  Co.,  Inc.,  Organic  Products
Trading Company LLC and Sterling National Bank (incorporated herein by reference to Exhibit 10.1 to the Company’s Current Report on
Form 8-K filed on March 27, 2018).

10.23

  Form of Incentive Stock Option Agreement to the Company’s 2013 Equity Compensation Plan (incorporated herein by reference to Exhibit

10.1 to the Company’s Quarterly Report on Form 10-Q filed June 29, 2019).

10.24

  Form  of  Non-Qualified  Stock  Option  Award  Agreement  to  the  Company’s  2013  Equity  Compensation  Plan  (incorporated  herein  by

reference to Exhibit 10.2 to the Company’s Quarterly Report on Form 10-Q filed June 29, 2019).

10.25

  Loan  Modification  Agreement  and  Waiver,  dated  March  13,  2020,  by  and  among  Coffee  Holding  Co.,  Inc.,  Organic  Products  Trading
Company LLC and Sterling National Bank (incorporated herein by reference to Exhibit 10.1 to the Company’s Quarterly Report on Form
10-Q filed on March 16, 2020).

21.1

  List of Significant Subsidiaries.*

31.1

  Principal Executive Officer and Principal Financial Officer’s Certification pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.*

32.1

  Principal Executive Officer and Principal Financial Officer’s Certification furnished pursuant to Section 906 of the Sarbanes-Oxley Act of

2002.**

101.INS   XBRL Instance Document.

101.SCH   XBRL Taxonomy Extension Schema Document.

101.CAL   XBRL Taxonomy Extension Calculation Linkbase Document.

101.LAB   XBRL Taxonomy Extension Label Linkbase Document.

101.PRE   XBRL Taxonomy Extension Presentation Linkbase Document.

101.DEF   XBRL Taxonomy Extension Definition Linkbase Document.

* Filed herewith
**Furnished herewith

ITEM 16. FORM 10-K SUMMARY

None.

32

 
 
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
 
 
 
In  accordance  with  Section  13  or  15(d)  of  the  Securities  Exchange  Act  of  1934,  the  Registrant  caused  this  report  to  be  signed  on  its  behalf  by  the
undersigned, thereunto duly authorized on February 16, 2021.

SIGNATURES

COFFEE HOLDING CO., INC.

By: /s/ Andrew Gordon
Andrew Gordon
President, Chief Executive Officer

In accordance with the Exchange Act, this report has been signed below by the following persons on behalf of the registrant and in the capacities and on the
dates indicated.

Signature

  Title

  Date

/s/Andrew Gordon
Andrew Gordon

/s/ David Gordon
David Gordon

/s/ Gerard DeCapua
Gerard DeCapua

 /s/ Daniel Dwyer
Daniel Dwyer

/s/ Barry Knepper
Barry Knepper

/s/ John Rotelli
John Rotelli

/s/ George Thomas
George Thomas

  President,  Chief  Executive  Officer,  Chief  Financial  Officer,  Treasurer  and

  February 16, 2021

Director
(principal executive officer and principal financial and accounting officer)

  Executive Vice President – Operations, Secretary and Director

  February 16, 2021

  Director

  Director

  Director

  Director

  Director

33

  February 16, 2021

  February 16, 2021

  February 16, 2021

  February 16, 2021

  February 16, 2021

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
COFFEE HOLDING CO., INC. AND SUBSIDIARIES
INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

FINANCIAL STATEMENTS:

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

CONSOLIDATED BALANCE SHEETS AS OF OCTOBER 31, 2020 AND 2019

CONSOLIDATED STATEMENTS OF OPERATIONS - YEARS ENDED OCTOBER 31, 2020 AND 2019

CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS’ EQUITY - YEARS ENDED OCTOBER 31, 2020 AND 2019

CONSOLIDATED STATEMENTS OF CASH FLOWS - YEARS ENDED OCTOBER 31, 2020 AND 2019

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

F-1

  PAGE

F-2

F-3

F-4

F-5

F-6

F-8

 
 
 
 
   
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Shareholders and Board of Directors of
Coffee Holding Co., Inc.

Opinion on the Financial Statements

We have audited the accompanying consolidated balance sheets of Coffee Holding Co., Inc. (the “Company”) as of October 31, 2020 and 2019, the related
consolidated statements of (loss) / income, changes in stockholders’ equity and cash flows for each of the two years in the period ended October 31, 2020,
and the related notes (collectively referred to as the “financial statements”). In our opinion, the financial statements present fairly, in all material respects,
the financial position of the Company as of October 31, 2020 and 2019, and the results of its operations and its cash flows for each of the two years in the
period ended October 31, 2020, in conformity with accounting principles generally accepted in the United States of America.

Change in Accounting Principle

As discussed in Note 3 to the consolidated financial statements, the Company has changed its method of accounting for leases in 2020 due to the adoption
of the guidance in ASC Topic 842, Leases using the modified retrospective approach.

Basis for Opinion

These financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on the Company’s financial
statements  based  on  our  audits.  We  are  a  public  accounting  firm  registered  with  the  Public  Company  Accounting  Oversight  Board  (United  States)
(“PCAOB”) and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules
and regulations of the Securities and Exchange Commission and the PCAOB.

We  conducted  our  audits  in  accordance  with  the  standards  of  the  PCAOB.  Those  standards  require  that  we  plan  and  perform  the  audit[s  to  obtain
reasonable assurance about whether the financial statements are free of material misstatement, whether due to error or fraud. The Company is not required
to  have,  nor  were  we  engaged  to  perform,  an  audit  of  its  internal  control  over  financial  reporting.  As  part  of  our  audits  we  are  required  to  obtain  an
understanding of internal control over financial reporting but not for the purpose of expressing an opinion on the effectiveness of the Company’s internal
control over financial reporting. Accordingly, we express no such opinion.

Our audits  included  performing  procedures  to  assess  the  risks  of  material  misstatement  of  the  financial  statements,  whether  due  to  error  or  fraud,  and
performing procedures that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in
the  financial  statements.  Our  audits  also  included  evaluating  the  accounting  principles  used  and  significant  estimates  made  by  management,  as  well  as
evaluating the overall presentation of the financial statements. We believe that our audits provides a reasonable basis for our opinion.

/s/ Marcum LLP

Marcum LLP

We have served as the Company’s auditor since 2013.

New York, NY
February 16, 2021

F-2

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
COFFEE HOLDING CO., INC. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS
OCTOBER 31, 2020 AND 2019

2020

2019

- ASSETS -

CURRENT ASSETS:

Cash
Accounts receivable, net of allowances of $144,000 for 2020 and 2019
Inventories
Due from broker
Prepaid expenses and other current assets
Prepaid and refundable income taxes
TOTAL CURRENT ASSETS

Machinery and equipment, at cost, net of accumulated depreciation of $7,610,864 and $6,931,913
for 2020 and 2019, respectively
Customer list and relationships, net of accumulated amortization of $194,379 and $151,627 for
2020 and 2019, respectively
Trademarks and tradenames
Non-compete, net of accumulated amortization of $49,500 and $29,700 for 2020 and 2019,
respectively
Goodwill
Equity method investments
Deferred income tax asset
Right of use asset
Deposits and other assets

TOTAL ASSETS

- LIABILITIES AND STOCKHOLDERS’ EQUITY -

CURRENT LIABILITIES:

Accounts payable and accrued expenses
Line of credit
Due to broker
Note payable – current portion
Lease liability – current portion
Income taxes payable

TOTAL CURRENT LIABILITIES

Deferred income tax liabilities
Line of credit
Deferred rent payable
Lease liability
Note payable – long term
Deferred compensation payable

TOTAL LIABILITIES
Commitments and Contingencies
STOCKHOLDERS’ EQUITY:

Coffee Holding Co., Inc. stockholders’ equity:
Preferred stock, par value $.001 per share; 10,000,000 shares authorized; none issued
Common stock, par value $.001 per share; 30,000,000 shares authorized, 6,633,930 and
6,494,680 shares issued for 2020 and 2019; 5,708,599 and 5,569,349 shares outstanding for 2020
and 2019
Additional paid-in capital
Retained earnings
Less: Treasury stock, 925,331 common shares, at cost for 2020 and 2019

Total Coffee Holding Co., Inc. Stockholders’ Equity

Noncontrolling interest
TOTAL EQUITY

TOTAL LIABILITIES AND STOCKHOLDERS’ EQUITY

$

$

$

$

2,875,120    $
7,408,905   
17,102,993   

490,246   
145,305   
28,022,569   

2,197,319   

490,621   
1,488,000   

49,500   
2,488,785   
561,405   
782,175   
2,114,228   
285,548   
38,480,150    $

2,402,556 
9,421,427 
18,841,225 
101,031 
587,626 
385,934 
31,739,799 

2,413,533 

533,373 
1,488,000 

69,300 
2,488,785 
86,008 
480,473 

387,453 
39,686,724 

3,036,097    $

4,344,015 
7,167,740 

452,325   
5,075   
484,163   
5,371   
3,983,031   

882,582   
3,796,822   

1,780,306   
17,292   
276,548   
10,736,581   

100 
11,511,855 

872,232 

193,461 

378,453 
12,956,001 

-   

- 

6,634   
17,929,724   
13,215,868   
(4,633,560)  
26,518,666   
1,224,903   
27,743,569   
38,480,150    $

6,494 
16,580,974 
13,310,169 
(4,633,560)
25,264,077 
1,466,646 
26,730,723 
39,686,724 

See Notes to Consolidated Financial Statements

F-3

 
 
 
 
 
   
 
 
 
 
   
 
 
 
 
    
 
  
 
 
    
 
  
 
 
 
 
 
 
 
 
 
    
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
    
 
  
 
 
    
 
  
 
 
    
 
  
 
 
 
    
 
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
  
 
 
    
 
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
 
    
 
  
 
 
    
 
  
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
COFFEE HOLDING CO., INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF OPERATIONS
YEARS ENDED OCTOBER 31, 2020 AND 2019

NET SALES

COST OF SALES (which includes purchases of approximately $5.3 million and $8.3 million in
fiscal years 2020 and 2019, respectively, from a related party)

GROSS PROFIT

OPERATING EXPENSES:
Selling and administrative
Officers’ salaries

TOTAL

(LOSS) INCOME FROM OPERATIONS

OTHER INCOME (EXPENSE):

Interest income
Loss from equity method investment
Other income - PPP
Interest expense

TOTAL

(LOSS) INCOME BEFORE PROVISION FOR INCOME TAXES AND NON-
CONTROLLING INTEREST IN SUBSIDIARY

(Benefit) provision for income taxes

NET (LOSS) INCOME BEFORE NON-CONTROLLING INTEREST IN SUBSIDIARY

Less: Net loss (income) attributable to the non-controlling interest in subsidiary

NET (LOSS) ATTRIBUTABLE TO COFFEE HOLDING CO., INC.

Basic and diluted (loss) per share

Weighted average common shares outstanding:

Basic and diluted

2020

2019

$

74,335,815    $

86,467,432 

61,256,926   

70,708,100 

13,078,889   

15,759,332 

13,223,207   
681,000   
13,904,207   

14,504,707 
714,096 
15,218,803 

(825,318)  

540,529 

3,354   
(5,016)  
634,400   
(185,177)  
447,561   

(377,757)  

(41,713)  

(336,044)  
241,743   

11,046 
(3,769)

(254,592)
(247,315)

293,214 

29,208 

264,006 
(358,604)

$

$

(94,301)   $

(94,598)

(.02)   $

(.02)

5,575,453   

5,569,349 

See Notes to Consolidated Financial Statements

F-4

 
 
 
 
 
   
 
 
 
 
 
    
 
  
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
    
 
  
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
    
 
  
 
 
    
 
  
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
    
 
  
 
 
 
 
    
 
  
 
 
    
 
  
 
 
 
 
 
COFFEE HOLDING CO., INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS’ EQUITY
YEARS ENDED OCTOBER 31, 2020 AND 2019

Common Stock

Treasury Stock

Additional

Paid-in    

Shares

    Amount    

Shares    

Amount

Capital

Retained    
Earnings    

Non-
Controlling   

Interest

Total

Balance, November 1, 2018

  5,569,349    $

6,494   

  925,331    $ (4,633,560)   $ 16,104,075    $ 13,404,767    $ 1,108,042    $ 25,989,818 

Stock Compensation

Non-Controlling interest

Net loss

476,899   

476,899 

358,604   

358,604 

(94,598)  

(94,598)

Balance, October 31, 2019

  5,569,349    $

6,494   

  925,331    $ (4,633,560)   $ 16,580,974    $ 13,310,169    $ 1,466,646    $ 26,730,723 

Stock Compensation

Stock issuance equity investment

139,250   

140   

Non-Controlling Interest

Net loss

868,477   

480,273   

868,477 

480,413 

(241,743)  

(241,743)

(94,301)  

(94,301)

Balance, October 31, 2020

  5,708,599    $

6,634   

  925,331    $ (4,633,560)   $ 17,929,724    $ 13,215,868    $ 1,224,903    $ 27,743,569 

See Notes to Consolidated Financial Statements

F-5

 
 
 
 
 
   
   
 
 
 
 
   
   
   
 
 
 
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
 
 
 
 
 
    
 
    
 
    
 
    
 
    
 
    
 
    
 
  
 
 
 
    
 
    
 
    
 
    
 
    
 
    
 
    
 
  
 
 
    
 
    
 
    
 
    
 
 
    
 
    
 
 
 
 
    
 
    
 
    
 
    
 
    
 
    
 
    
 
  
 
 
    
 
    
 
    
 
    
 
    
 
    
 
 
 
 
 
    
 
    
 
    
 
    
 
    
 
    
 
    
 
  
 
 
    
 
    
 
    
 
    
 
    
 
 
    
 
 
 
 
    
 
    
 
    
 
    
 
    
 
    
 
    
 
  
 
 
 
 
    
 
    
 
    
 
    
 
    
 
    
 
    
 
  
 
 
    
 
    
 
    
 
    
 
 
    
 
    
 
 
 
 
    
 
    
 
    
 
    
 
    
 
    
 
    
 
  
 
 
 
 
    
 
    
 
 
    
 
    
 
 
 
 
    
 
    
 
    
 
    
 
    
 
    
 
    
 
  
 
 
    
 
    
 
    
 
    
 
    
 
    
 
 
 
 
 
    
 
    
 
    
 
    
 
    
 
    
 
    
 
  
 
 
    
 
    
 
    
 
    
 
    
 
 
    
 
 
 
 
    
 
    
 
    
 
    
 
    
 
    
 
    
 
  
 
 
 
COFFEE HOLDING CO., INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS
YEARS ENDED OCTOBER 31, 2020 AND 2019

OPERATING ACTIVITIES:

2020

2019

Net (loss) income
Adjustments to reconcile net (loss) income to net cash provided by (used in) operating activities:  

$

(336,044)   $

264,006 

Depreciation and amortization
Stock-based compensation
Unrealized loss (gain) on commodities
Loss on equity method investments
Deferred rent
Amortization of right to use asset
Deferred income taxes

Changes in operating assets and liabilities:

Accounts receivable
Inventories
Prepaid expenses and other current assets
Prepaid and refundable income taxes
Accounts payable and accrued expenses
Change in lease liability
Deposits and other assets
Income taxes payable

Net cash provided by (used in) operating activities

INVESTING ACTIVITIES:

Distribution of funds from deferred compensation plan
Purchases of machinery and equipment

Net cash used in investing activities

FINANCING ACTIVITIES:

Advances under bank line of credit
Principal payment on note payable
Principal payments under bank line of credit

Net cash (used in) provided by financing activities

NET INCREASE (DECREASE) IN CASH

CASH, BEGINNING OF YEAR

CASH, END OF YEAR

741,503   
868,477   
553,356   
5,016   

397,794   
(291,352)  

2,012,522   
1,738,232   
97,380   
240,629   
(1,307,917)  
(441,015)  
101,905   
5,271   
4,385,757   

(101,905)  
(435,930)  
(537,835)  

1,141,132   
(4,440)  
(4,512,050)  
(3,375,358)  

742,637 
476,899 
(123,077)
3,768 
(48,682)

(49,938)

492,870 
(3,570,119)
(8,765)
(2,728)
(489,533)

165,451 
(1,405)
(2,148,616)

(154,273)
(743,410)
(897,683)

1,407,726 
(70,255)
(500,000)
837,471 

472,564   

(2,208,828)

2,402,556   

4,611,384 

$

2,875,120    $

2,402,556 

See Notes to Consolidated Financial Statements

F-6

 
 
 
 
 
   
 
 
 
    
 
  
 
 
 
    
 
  
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
 
 
 
  
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
    
 
  
 
 
 
COFFEE HOLDING CO., INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS
YEARS ENDED OCTOBER 31, 2020 AND 2019

SUPPLEMENTAL DISCLOSURE OF CASH FLOW DATA:

Interest paid
Income taxes paid

SUPPLEMENTAL DISCLOSURE OF NON-CASH INVESTING AND FINANCING
ACTIVITIES:

On October 15, 2020 Coffee Holding Company acquired an equity interest in Jordre Well, LLC
in exchange for 139,250 shares:

Initial recognition of operating lease right of use asset
Initial recognition of operating lease liabilities

Machinery and equipment acquired through financing

$
$

$
$

$

See Notes to Consolidated Financial Statements

F-7

2020

2019

196,823    $
3,739    $

254,603 
83,279 

480,413   
2,512,022   
2,705,484   

26,807   

 
 
 
 
 
   
 
 
 
    
 
  
 
 
 
 
 
    
 
  
 
 
    
 
  
 
 
 
  
 
 
  
 
 
  
 
 
 
    
 
  
 
 
  
 
 
COFFEE HOLDING CO., INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
OCTOBER 31, 2020 AND 2019

NOTE 1 - BUSINESS ACTIVITIES:

Coffee  Holding  Co.,  Inc.  (the  “Company”)  conducts  wholesale  coffee  operations,  including  manufacturing,  roasting,  packaging,  marketing  and
distributing roasted and blended coffees for private labeled accounts and its own brands, and it sells green coffee. The Company’s core product,
coffee, can be summarized and divided into three product categories (“product lines”) as follows:

Wholesale  Green  Coffee:  unroasted  raw  beans  imported  from  around  the  world  and  sold  to  large  and  small  roasters  and  coffee  shop
operators;

Private Label Coffee: coffee roasted, blended, packaged and sold under the specifications and names of others, including supermarkets
that want to have their own brand name on coffee to compete with national brands; and

Branded Coffee:  coffee  roasted  and  blended  to  the  Company’s  own  specifications  and  packaged  and  sold  under  the  Company’s  eight
proprietary and licensed brand names in different segments of the market.

The Company’s private label and branded coffee sales are primarily to customers that are located throughout the United States with limited sales
in Canada and certain countries in Asia. Such customers include supermarkets, wholesalers, and individually-owned and multi-unit retailers. The
Company’s  unprocessed  green  coffee,  which  includes  over  90  specialty  coffee  offerings,  is  sold  primarily  to  specialty  gourmet  roasters  and  to
coffee shop operators in the United States with limited sales in Australia, Canada, England and China.

The Company’s wholesale green, private label, and branded coffee product categories generate revenues and cost of sales individually but incur
selling, general and administrative expenses in the aggregate. There are no individual product managers and discrete financial information is not
available  for  any  of  the  product  lines.  The  Company’s  product  portfolio  is  used  in  one  business  and  it  operates  and  competes  in  one  business
activity and economic environment. In addition, the three product lines share customers, manufacturing resources, sales channels, and marketing
support. Thus, the Company considers the three product lines to be one single reporting segment.

COVID-19

The global outbreak of COVID-19 was declared a pandemic by the World Health Organization and a national emergency by the U.S. government
in  March  2020  and  has  negatively  affected  the  U.S.  and  global  economies,  disrupted  global  supply  chains,  resulted  in  significant  travel  and
transport  restrictions,  mandated  closures  and  stay-at-home  orders,  and  created  significant  disruption  of  the  financial  markets.  During  the  third
quarter the Company received an unsecured loan in the amount of $634,400 (the “PPP Loan”) under the Paycheck Protection Program (the “PPP”)
which  was  established  under  the  Coronavirus  Aid,  Relief  and  Economic  Security  Act  (“the  CARES  Act”).  Under  the  CARES  Act,  loan
forgiveness  is  available  for  the  sum  of  documented  payroll  costs,  covered  rent  payments  and  covered  utilities  during  the  measurement  period
beginning  on  the  date  of  first  disbursement  of  the  PPP  Loans.  For  purposes  of  the  CARES  Act,  payroll  costs  exclude  compensation  of  an
individual employee in excess of $100,000, prorated annually. Not more than 40% of the forgiven amount can be attributable to non-payroll costs.
The receipt of these funds, and the forgiveness of the loan attendant to these funds, is dependent on the Company having initially qualified for the
PPP Loans and qualifying for the forgiveness of the PPP Loans based on its future adherence to the forgiveness criteria.

The  continuing  impact  on  the  Company’s  business  including  the  decrease  in  our  sales,  the  length  and  impact  of  stay-at-home  orders  and/or
regional  quarantines,  labor  shortages  and  employment  trends,  disruptions  to  supply  chains,  including  its  ability  to  obtain  products  from  global
suppliers, higher operating costs, the form and impact of economic stimulus and general overall economic instability, has contributed to and may
continue to have a material adverse effect on the Company’s business, results of operations, financial condition and cash flows. At this time the
full impact could not be determined.

NOTE 2 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES:

BASIS OF PRESENTATION:

The consolidated financial statements include the accounts of the Company, Organic Products Trading Company, LLC (“OPTCO”), Sonofresco
LLC  (“SONO”),  Comfort  Foods,  Inc.  (“CFI”)  and  Generations  Coffee  Company,  LLC  (“GCC”).  All  significant  inter-company  balances  and
transactions have been eliminated in consolidation.

USE OF ESTIMATES:

The  preparation  of  the  Company’s  financial  statements  in  conformity  with  accounting  principles  generally  accepted  in  the  United  States  of
America  (GAAP)  requires  management  to  make  estimates  and  assumptions  that  affect  certain  reported  amounts  and  disclosures.  Significant
estimates include allowance for uncollectible accounts receivable and reserves, inventory obsolescence, depreciation, intangible asset valuations
and  useful  lives,  taxes,  contingencies,  and  valuation  of  financial  instruments.  These  estimates  may  be  adjusted  as  more  current  information
becomes available, and any adjustment could have a significant impact on recorded amounts.

CASH:

Cash consists primarily of unrestricted cash on deposit at financial institutions and brokerage firms.

F-8

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
COFFEE HOLDING CO., INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
OCTOBER 31, 2020 AND 2019

NOTE 2 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (cont’d):

ACCOUNTS RECEIVABLE:

Trade accounts receivable are stated at the amount the Company expects to collect. The Company maintains allowances for doubtful accounts for
estimated  losses  resulting  from  the  inability  of  its  customers  to  make  required  payments.  Management  considers  the  following  factors  when
determining  the  collectability  of  specific  customer  accounts:  customer  credit-worthiness,  past  transaction  history  with  the  customer,  current
economic industry trends, and changes in customer payment terms. Past due balances over 60 days and other higher risk amounts are reviewed
individually for collectability. If the financial condition of the Company’s customers were to deteriorate, adversely affecting their ability to make
payments,  additional  allowances  would  be  required.  Based  on  management’s  assessment,  the  Company  provides  for  estimated  uncollectible
amounts  through  a  charge  to  earnings  and  a  credit  to  a  valuation  allowance.  Balances  that  remain  outstanding  after  the  Company  has  used
reasonable collection efforts are written off through a charge to the valuation allowance and a credit to accounts receivable.

The  reserve  for  sales  discounts  represents  the  estimated  discount  that  customers  will  take  upon  payment.  The  reserve  for  other  allowances
represents the estimated amount of returns, slotting fees and volume based discounts estimated to be incurred by the Company from its customers.
The allowances are summarized as follows:

Allowance for doubtful accounts
Reserve for other allowances
Reserve for sales discounts

Totals

INVENTORIES:

  $

2020

2019

65,000    $
35,000   
44,000   

65,000 
35,000 
44,000 

  $

144,000    $

144,000 

Inventories are stated at the lower of cost (first in, first out basis) or net realizable value, including provisions for obsolescence commensurate with
known or estimated exposures. There are no reserves for obsolescence as of October 31, 2020 and 2019.

MACHINERY AND EQUIPMENT:

Machinery  and  equipment  are  recorded  at  cost  and  depreciated  using  the  straight-line  method  over  the  estimated  useful  lives  of  the  assets.
Purchases of machinery and equipment and additions and betterments which substantially extend the useful life of an asset are capitalized at cost.
Expenditures which do not materially prolong the normal useful life of an asset are charged to operations as incurred. The Company also provides
for amortization of leasehold improvements.

F-9

 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
COFFEE HOLDING CO., INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
OCTOBER 31, 2020 AND 2019

NOTE 2 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (cont’d):

COMMODITIES HELD BY BROKER:

The commodities held at broker represent the market value of the Company’s trading account, which consists of option and future contracts for
coffee  held  with  a  brokerage  firm.  The  Company  uses  options  and  futures  contracts,  which  are  not  designated  or  qualifying  as  hedging
instruments, to partially hedge the effects of fluctuations in the price of green coffee beans. Options and futures contracts are recognized at fair
value  in  the  consolidated  financial  statements  with  current  recognition  of  gains  and  losses  on  such  positions.  The  Company’s  accounting  for
options and futures contracts may increase earnings volatility in any particular period.

The Company has open position contracts held by the broker, which are summarized as follows:

Option contracts
Future contracts

2020

2019

  $

(164,475)   $
(287,850)  

(58,856)
159,887 

Commodities due (to) from broker

  $

(452,325)   $

101,031 

The Company classifies its options and future contracts as trading securities and accordingly, unrealized holding gains and losses are included in
earnings.

At October 31, 2020, the Company held 48 futures contracts (generally with terms of three to four months) for the purchase of 1,800,000 pounds
of green coffee at a weighted average price of $1.158 per pound. The fair market value of coffee applicable to such contracts was $1.044 per
pound at that date.

At October 31, 2019, the Company held 124 futures contracts (generally with terms of three to four months) for the purchase of 4,650,000 pounds
of green coffee at a weighted average price of $.986 per pound. The fair market value of coffee applicable to such contracts was $1.02 per pound
at that date.

Included  in  cost  of  sales  for  the  years  ended  October  31,  2020  and  2019,  the  Company  recorded  realized  and  unrealized  gains  and  losses
respectively, on these contracts as follows:

Gross realized gains
Gross realized (losses)
Unrealized (losses) gains
Total

Year Ended October 31,
2019
2020

  $

  $

1,678,995    $
(1,451,761)  
(553,356)  
(326,122)   $

1,307,816 
(2,642,537)
123,077 
(1,211,644)

F-10

 
 
 
 
 
 
 
 
 
   
 
 
 
 
   
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
COFFEE HOLDING CO., INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
OCTOBER 31, 2020 AND 2019

NOTE 2 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (cont’d):

GOODWILL AND TRADEMARKS:

The  Company  has  determined  that  its  goodwill  and  trademarks,  which  consist  of  product  lines,  trade  names  and  packaging  designs  have  an
indefinite useful life. The value of the goodwill and trademarks was allocated based on an independent valuation. Goodwill and trademarks are not
amortized but are assigned to a specific reporting unit or asset class and tested for impairment at least annually or upon the occurrence of an event
or when circumstances indicate that the reporting unit’s carrying amount of goodwill and trademarks is greater than its fair value. As of October
31, 2020 and 2019, the Company has determined by using a qualitative assessment that an impairment did not exist.

CUSTOMER LIST AND RELATIONSHIPS:

Customer list and relationships consist of a specific customer lists and customer contracts obtained by the Company in the acquisition of OPTCO,
Comfort Foods, Sonofresco and Steep & Brew which are being amortized on the straight-line method over their estimated useful life of twenty
years.

ADVERTISING:

The Company expenses the cost of advertising and promotion as incurred. Advertising costs charged to operations totaled $149,505 and $449,678
for the years ended October 31, 2020 and 2019, respectively.

INCOME TAXES:

The Company accounts for income taxes pursuant to the asset and liability method which requires deferred income tax assets and liabilities to be
computed for temporary differences between the financial statement and tax basis of assets and liabilities that will result in taxable or deductible
amounts in the future based on enacted tax laws and rates applicable to the periods in which the differences are expected to affect taxable income.
Valuation allowances are established when necessary to reduce deferred tax assets to the amount expected to be realized. The income tax provision
or benefit is the tax incurred for the period plus or minus the change during the period in deferred tax assets and liabilities.

EARNINGS PER SHARE:

Basic  earnings  per  common  share  were  computed  by  dividing  net  income  by  the  sum  of  the  weighted-average  number  of  common  shares
outstanding.  Diluted  earnings  per  common  share  is  computed  by  dividing  the  net  income  by  the  weighted-average  number  of  common  shares
outstanding plus the dilutive effect of common shares issuable upon exercise of potential sources of dilution. The Company has issued 1,000,000
options as of October 31, 2019, they have not been included in the calculation of diluted earnings per share because of their anti-dilutive value for
the years presented in this financial statement.

The weighted average common shares outstanding used in the computation of basic and diluted earnings per share were 5,575,453 and 5,569,349
for the years ended October 31, 2020 and 2019, respectively.

F-11

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
COFFEE HOLDING CO., INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
OCTOBER 31, 2020 AND 2019

NOTE 2 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (cont’d):

FAIR VALUE OF FINANCIAL INSTRUMENTS:

The carrying amounts of cash, accounts receivable, notes receivable, accounts payable and accrued expenses approximate fair value because of the
short-term  nature  of  these  instruments.  The  carrying  amount  of  the  bank  line  of  credit  borrowings  approximates  fair  value  because  the  debt  is
based on current rates at which the Company could borrow funds with similar remaining maturities. Fair value estimates are made at a specific
point in time, based on relevant market information about the financial instruments when available. These estimates are subjective in nature and
involve  uncertainties  and  matters  of  significant  judgment  and  therefore,  cannot  be  determined  with  precision.  Changes  in  assumptions  could
significantly affect the estimates.

REVENUE RECOGNITION:

The Company recognizes revenue in accordance with the five-step model as prescribed by ASU 606 in which the Company evaluates the transfer
of promised goods or services and recognizes revenue when its customer obtains control of promised goods or services in an amount that reflects
the consideration which the Company expects to be entitled to receive in exchange for those goods or services. To determine revenue recognition
for the arrangements that the Company determines are within the scope of ASU 606, the Company performs the following five steps: (1) identify
the  contract(s)  with  a  customer,  (2)  identify  the  performance  obligations  in  the  contract,  (3)  determine  the  transaction  price,  (4)  allocate  the
transaction  price  to  the  performance  obligations  in  the  contract  and  (5)  recognize  revenue  when  (or  as)  the  entity  satisfies  a  performance
obligation. See Note 10 for revenue disaggregated by product line.

PAYCHECK PROTECTION PROGRAM:

On  July  22,  2020,  the  Company  received  loan  proceeds  of  $634,400  under  the  Paycheck  Protection  Program  (“PPP”).  The  PPP,  which  was
established under the Coronavirus Aid, Relief and Economic Security Act (“the CARES Act”), provides for loans to qualifying businesses for
amounts up to 2.5 times certain average monthly payroll expenses of the qualifying business. The loan and accrued interest, or a portion thereof,
may be forgiven after 24 weeks so long as the borrower uses the loan proceeds for eligible purposes including payroll, benefits, rent, mortgage
interest and utilities, and maintains its payroll levels, as defined by the PPP. At least 60% of the amount forgiven must be attributable to payroll
costs, as defined by the PPP.

The PPP loan matures five years from the date of the first disbursement of proceeds to the Company and accrues interest at a fixed rate of 1%.
Payments  are  deferred  for  at  least  the  first  six  months  and  payable  in  54  equal  consecutive  monthly  installments  of  principal  and  interest
commencing upon expiration of the deferral period of the PPP loan date.

U.S.  GAAP  does  not  contain  authoritative  accounting  standards  for  forgivable  loans  provided  by  governmental  entities  to  a  for-profit  entity.
Absent authoritative accounting standards, interpretative guidance issued and commonly applied by financial statement preparers allows for the
selection of accounting policies amongst acceptable alternatives. Based on facts and circumstances outlined below, the Company determined it
most appropriate to account for the PPP loan proceeds as an in-substance government grant by analogy to International Accounting Standards 20
(“IAS 20”), Accounting for Government Grants and Disclosure of Government Assistance. Under the provisions of IAS 20, “a

F-12

 
 
 
 
 
 
 
 
 
 
 
 
COFFEE HOLDING CO., INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
OCTOBER 31, 2020 AND 2019

NOTE 2 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (cont’d):

forgivable loan from the government is treated as a government grant when there is reasonable assurance that the entity will meet the terms for
forgiveness of the loan.” IAS 20 does not define “reasonable assurance”, however, based on certain interpretations, it is analogous to “probable”
as  defined  in  FASB  ASC  450-20-20  under  U.S.  GAAP,  which  is  the  definition  the  Company  has  applied  to  its  expectations  of  PPP  loan
forgiveness.  Under  IAS  20,  government  grants  are  recognized  in  earnings  on  a  systematic  basis  over  the  periods  in  which  the  Company
recognizes costs for which the grant is intended to compensate (i.e. qualified expenses). Further, IAS 20 permits for the recognition in earnings
either separately under a general heading such as other income, or as a reduction of the related expenses. The Company has elected to recognize
government  grant  income  separately  within  other  income  to  present  a  more  clear  distinction  in  its  financial  statements  between  its  operating
income and the amount of net income resulting from the PPP loan and subsequent expected forgiveness. The Company believes this presentation
method promotes greater comparability amongst all period presented.

The following table provided the balance and activity related to the PPP Loan:

PPP Loan
Qualified expenses incurred to date
Unrecognized government grant income

  $

  $

634,400 
634,400 
0 

F-13

 
 
 
 
 
 
 
 
 
COFFEE HOLDING CO., INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
OCTOBER 31, 2020 AND 2019

NOTE 2 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (cont’d):

SHIPPING AND HANDLING FEES AND COSTS:

Revenue  earned  from  shipping  and  handling  fees  is  reflected  in  net  sales.  Costs  associated  with  shipping  product  to  customers  aggregating
approximately $2,780,000 and $3,214,000 for the years ended October 31, 2020 and 2019, respectively, is included in selling and administrative
expenses.

CONCENTRATION OF RISK:

Financial  instruments  that  potentially  subject  the  Company  to  concentrations  of  credit  risk  consist  principally  of  cash  deposits  at  financial
institutions and brokerage firms.

Accounts at each institution are insured by the Federal Deposit Insurance Corporation (FDIC) up to certain limits. At October 31, 2020 and 2019,
the Company had approximately $816,000 and $1,490,000 in excess of FDIC insured limits, respectively.

The accounts at the brokerage firm contain cash and securities. Balances are insured up to $500,000, with a limit of $100,000 for cash, by the
Securities Investor Protection Corporation (SIPC). At October 31, 2020 and 2019, the Company had approximately $1,421,000 and $706,000 in
excess of SIPC insured limits, respectively.

RECLASSIFICATION:

Certain amounts in the prior year financial statements have been reclassified to conform to the current year’s presentation. These reclassification
adjustments had no effect on the Company’s previously reported net income.

EQUITY METHOD OF ACCOUNTING:

Investee  companies  that  are  not  consolidated,  but  over  which  the  Company  exercises  significant  influence,  are  accounted  for  under  the  equity
method of accounting. Whether or not the Company exercises significant influence with respect to an Investee depends on an evaluation of several
factors including, among others, representation on the Investee company’s board of directors and ownership level, which is generally a 20% to
50% interest in the voting securities of the Investee company. Under the equity method of accounting, an Investee company’s accounts are not
reflected  within  the  Company’s  Consolidated  Balance  Sheets  and  Consolidated  Statements  of  Income;  however,  the  Company’s  share  of  the
earnings or losses of the Investee company is reflected in the caption “Loss from equity method investments” in the Consolidated Statements of
Income.  The  Company’s  carrying  value  in  an  equity  method  Investee  company  is  reflected  in  the  caption  “Equity  method  investments”  in  the
Company’s Consolidated Balance Sheets.

The Company’s investment in a company that is accounted for on the equity method of accounting consist of the following: (1) 20% interest in
Healthwise  Gourmet  Coffees,  LLC,  a  distributor  of  low  acidity  coffees.  The  investments  in  this  company  amounted  to  $100,000.  The  loss
recognized  amounted  to  $5,016  and  $3,769  for  the  years  ended  October  31,  2020  and  2019,  respectively.  The  net  value  of  this  investment  as
presented on our consolidated balance sheet at October 31, 2020 and 2019 was $80,992 and $86,008, respectively. (2) On October 15, 2020 the
Company acquired a 49% interest in Jordre Well LLC, a company that will produce CBD infused products. The investment was made in newly
issued  stock.  The  Company  issued  139,250  shares  to  be  paid  at  closing.  The  price  of  the  stock  on  October  15,  2020  was  $3.45  for  a  value  of
$480,413. As of October 31, 2020 there was no activity.

F-14

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
COFFEE HOLDING CO., INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
OCTOBER 31, 2020 AND 2019

NOTE 3 - RECENTLY ISSUED ACCOUNTING PRONOUNCEMENTS AFFECTING THE COMPANY:

Effective November 1, 2019, the Company adopted ASC Topic 842, Leases (“ASC 842”). The new guidance increases transparency by requiring
the recognition of right to use assets and lease liabilities on the statement of financial condition. The recognition of these lease assets and lease
liabilities represents a change from previous US GAAP requirement, which did not require lease assets and lease liabilities to be recognized for
most operating leases.

The recognition, measurement and presentation of expenses and cash flows arising from a lease, have not significantly changed from previous US
GAAP requirements.

On November 1, 2019, the effective date of ASC 842, existing leases of the Company were required to be recognized and measured. Additionally
any leases entered into during the year were also required to recognized and measured. In applying ASC 842, the Company made an accounting
policy election not to recognize the right of use assets and lease liabilities relating to short-term leases. Implementation of ASC 842 included an
analysis of contracts, including real estate leases and service contracts to identify embedded leases, to determine the initial recognition of the right
to  use  assets  and  lease  liabilities,  which  required  subjective  assessment  over  the  determination  of  the  associated  discount  rates  to  apply  in
determining the lease liabilities.

The new standard provides a number of transition practical expedients, which the Company has elected, including:

● A “package of three” expedients that must be taken together and allow entities to (1) not reassess whether existing contracts contain

leases, (2) carryforward the existing lease classification, and (3) not reassess initial direct costs associated with existing leases, and

●  An  implementation  expedient  which  allows  the  requirements  of  the  standard  in  the  period  of  adoption  with  no  restatement  of  prior

periods.

The adoption of ASC 842 resulted in the recording of operating lease right of use assets of $2,512,022 and operating lease liabilities of $2,705,484
at November 1, 2019.

The  Company  implemented  ASC  842  using  the  modified  retrospective  approach.  In  addition,  at  November  1,  2019,  there  was  no  impact  to
stockholder’s equity upon adoption.

The Company determines if an arrangement is or contains a lease at inception. The Company’s operating lease arrangement are comprised of real
estate  and  facility  leases.  Right  of  use  assets  represent  the  Company’s  right  to  use  the  underlying  asset  for  the  lease  term  and  lease  liabilities
represent the Company’s obligation to make lease payments arising from the lease. Right of use assets and lease liabilities are recognized at the
commencement date based on the present value of the lease payments over the lease term. As the Company’s leases do not provide an implicit rate
and the implicit rate is not readily determinable, the Company estimates its incremental borrowing rate based on the information available at the
measurement date in determining the present value of the lease payments. The present value of the lease payments was determined using a 4.75%
incremental borrowing rate. Right of use assets also exclude lease incentives.

The Company presents the amortization of its right to use assets and payments of related lease liabilities originating in connection with operating
leases  as  an  adjustment  to  reconcile  net  income  or  loss  to  net  cash  generated  or  used  in  operating  activities  and  an  operating  cash  outflow,
respectively within the operating section of the statement of cash flows.

F-15

 
 
 
 
 
 
 
 
 
 
 
 
 
 
COFFEE HOLDING CO., INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
OCTOBER 31, 2020 AND 2019

NOTE 4 - INVENTORIES:

Inventories at October 31, 2020 and 2019 consisted of the following:

Packed coffee
Green coffee
Roaster parts
Packaging supplies
Totals

NOTE 5 – EQUITY METHOD INVESTMENT:

2020

3,590,709    $
11,390,668   
381,617   
1,739,999   
17,102,993    $

2019

4,044,279 
12,515,124 
419,077 
1,862,745 
18,841,225 

  $

  $

On October 15, 2020, The Ideation Lab, LLC (“TIL”), Jordre Well, LLC (“Jordre Well”), an entity created by TIL and the Company entered into a
Contribution  and  Equity  Purchase  Agreement.  TIL  contributed  100%  of  its  assets  to  Jordre  Well  in  exchange  for  100  common  units.  TIL,
immediately following the contribution, sold 49 common units of Jordre Well to the Company for up to 278,500 shares of the Company’s common
stock, payable as follows: (a) 139,250 shares of the Company’s common stock on October 15, 2020 and (b) an additional 139,250 shares of its
common stock when Jordre Well generates $500,000 in revenue from the sale of its newly created brands. This was accounted for as an equity
method investment.

NOTE 6 - MACHINERY AND EQUIPMENT:

Machinery and equipment at October 31, 2020 and 2019 consisted of the following:

Improvements
Machinery and equipment
Furniture and fixtures

Less, accumulated depreciation

Estimated 
Useful Life
15-30 years
7 years
7 years

2020

2019

233,766    $

8,492,395   
1,082,022   
9,808,183   
7,610,864   
2,197,319    $

228,201 
8,035,223 
1,082,022 
9,345,446 
6,931,913 
2,413,533 

  $

  $

Depreciation expense totaled $678,951 and $680,085 for the years ended October 31, 2020 and 2019, respectively.

F-16

 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
COFFEE HOLDING CO., INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
OCTOBER 31, 2020 AND 2019

NOTE 7 - LINE OF CREDIT:

On April  25,  2017  the  Company  and  OPTCO  (together  with  the  Company,  collectively  referred  to  herein  as  the  “Borrowers”)  entered  into  an
Amended and Restated Loan and Security Agreement (the “A&R Loan Agreement”) and Amended and Restated Loan Facility (the “A&R Loan
Facility”)  with  Sterling  National  Bank  (“Sterling”),  which  consolidated  (i)  the  financing  agreement  between  the  Company  and  Sterling,  dated
February 17, 2009, as modified, (the “Company Financing Agreement”) and (ii) the financing agreement between Company, as guarantor, OPTCO
and Sterling, dated March 10, 2015 (the “OPTCO Financing Agreement”), amongst other things.

On March 13, 2020, the Company reached an agreement for a new loan modification agreement and credit facility with Sterling. The terms of the
new  agreement,  among  other  things:  (i)  provides  for  a  new  maturity  date  of  March  31,  2022  and  (ii)  decreases  the  interest  rate  per  annum  to
LIBOR plus 1.75% (with such interest rate not to be lower than 3.50%). All other terms of the A7R Loan Agreement and A&R Loan Facility
remain the same.

Each of the A&R Loan Facility and A&R Loan Agreement contains covenants, subject to certain exceptions, that place annual restrictions on the
Borrowers’ operations, including covenants relating to debt restrictions, capital expenditures, indebtedness, minimum deposit restrictions, tangible
net  worth,  net  profit,  leverage,  employee  loan  restrictions,  dividend  and  repurchase  restrictions  (common  stock  and  preferred  stock),  and
restrictions on intercompany transactions. The Company was in compliance with all covenants as of October 31, 2020 and October 31, 2019.

Each  of  the  A&R  Loan  Facility  and  the  A&R  Loan  Agreement  is  secured  by  all  tangible  and  intangible  assets  of  the  Company.  Other  than  as
amended and restated by the A&R Loan Agreement, the Company Financing Agreement and the OPTCO Financing Agreement remains in full
force and effect.

As of October 31, 2020 and October 31, 2019, the outstanding balance under the bank line of credit was $3,796,822 and $7,167,740, respectively.

F-17

 
 
 
 
 
 
 
 
 
COFFEE HOLDING CO., INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
OCTOBER 31, 2020 AND 2019

NOTE 8 - INCOME TAXES:

The Company’s (benefit)/provision for income taxes in 2020 and 2019 consisted of the following:

Current

Federal
State and local

Deferred
Federal
State and local

Income tax (benefit)/expense

2020

2019

  $

  $

187,140    $
62,499   
249,639   

(229,355)  
(61,997)  
(291,352)  
(41,713)   $

10,172 
68,974 
79,146 

(45,323)
(4,615)
(49,938)
29,208 

A reconciliation of the difference between the expected income tax rate using the statutory U.S. federal tax rate and the Company’s effective tax
rate is as follows:

(Benefit) tax at the federal statutory rate
Other permanent differences
State and local tax, net of federal

  $

2020

2019

  $

(79,329)
52,537 
(14,921)

61,575 
(45,107)
12,740 

(Benefit) provision for income taxes

  $

(41,713)

  $

29,208 

Effective income tax rate

11% 

10%

F-18

 
 
 
 
 
 
 
   
 
 
 
 
   
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
 
  
 
 
  
 
 
 
 
COFFEE HOLDING CO., INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
OCTOBER 31, 2020 AND 2019

NOTE 8 - INCOME TAXES (cont’d):

The tax effects of the temporary differences that give rise to the deferred tax assets and liabilities as of October 31, 2020 and 2019 are as follows:

Deferred tax assets:

Accounts receivable
Unrealized loss
Deferred rent
Deferred compensation
Net operating loss
Stock-based compensation
Inventory

Total deferred tax asset

Deferred tax liability:

Intangible assets acquired
Unrealized gain
Fixed assets

Total deferred tax liabilities

2020

2019

  $

36,468    $

36,802 

140,136   
36,810   
70,035   
70,275   
340,715   
87,736   

49,442 
96,720 
82,973 
121,880 
92,656 

  $

782,175    $

480,473 

484,932   

397,650    $

484,932 
32,656 
354,644 

  $

882,582    $

872,232 

A valuation allowance was not provided at October 31, 2020 or 2019. In assessing the realizability of deferred tax assets, management considers
whether it is more likely than not that some portion or all of the deferred tax assets will not be realized. The ultimate realization of deferred tax
assets  is  dependent  upon  the  generation  of  future  taxable  income  during  the  periods  in  which  those  temporary  differences  become  deductible.
Management considers the scheduled reversal of deferred tax liabilities, projected future taxable income, and tax planning strategies in making
this assessment. Based upon the level of historical taxable income and projections for future taxable income over the periods in which the deferred
tax assets are expected to be deductible, management believes it is more likely than not the Company will realize the benefits of these deductible
differences. The amount of the deferred tax asset considered realizable, however, could be reduced in the near term if estimates of future taxable
income are reduced.

As of October 31, 2020 and 2019, the Company did not have any unrecognized tax benefits or open tax positions. The Company’s practice is to
recognize interest and/or penalties related to income tax matters in income tax expense. As of October 31, 2020 and 2019, the Company had no
accrued interest or penalties related to income taxes. The Company currently has no federal or state tax examinations in progress.

F-19

 
 
 
 
 
 
 
   
 
 
 
    
 
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
  
 
 
 
    
 
  
 
 
    
 
  
 
 
 
 
 
    
 
 
 
 
 
 
    
 
  
 
 
 
COFFEE HOLDING CO., INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
OCTOBER 31, 2020 AND 2019

NOTE 8 - INCOME TAXES (cont’d):

The Company files a U.S. federal income tax return and California, Colorado, Connecticut, Idaho, Kansas, Michigan, New Jersey, New York, New
York City, Virginia, Texas, Rhode Island, South Carolina, and Oregon state tax returns. The Company’s federal income tax return is no longer
subject  to  examination  by  the  federal  taxing  authority  for  years  before  fiscal  2017.  The  Company’s  California,  Colorado  and  New  Jersey  and
Texas  income  tax  returns  are  no  longer  subject  to  examination  by  their  respective  taxing  authorities  for  the  years  before  fiscal  2016.  The
Company’s  Oregon,  New  York,  Kansas,  South  Carolina,  Rhode  Island,  Connecticut  and  Michigan  income  tax  returns  are  no  longer  subject  to
examination by their respective taxing authorities for the years before fiscal 2017.

On  March  27,  2020  Congress  enacted  the  CARES  Act  (Coronavirus  Aid,  Relief  and  Economic  Security  Act).  The  Act  provides  numerous  tax
provisions and other stimulus measures, including temporary changes regarding prior and future operation losses, temporary changes to prior and
future limitations on interest deductions, temporary suspension of certain payment requirements for the employer portion of Social Security taxes,
technical corrections to prior tax legislation for tax depreciation of certain qualified improvement property and enhanced recoverability of AMT
tax credits. The Company is currently evaluating the impact of the CARES Act, but at present does not expect any impact.

As  of  October  31,  2020,  and  2019,  the  Company  had  cumulative  net  operating  loss  carryforwards  of  approximately  $334,642  and  $395,111
respectively,  which  begin  to  expire  in  2038.  In  accordance  with  Section  382  of  the  Internal  Revenue  code,  the  usage  of  the  Company’s  net
operating loss carryforwards is subject to an annual limitation of $60,469. These net operating loss carryforwards may be may be further limited in
the event of a change in ownership.

NOTE 9 - COMMITMENTS AND CONTINGENCIES:

CLASS ACTION COMPLAINT

The Company was named as a defendant in a putative class action lawsuit filed in the United States District Court for the Northern District of
Illinois on or about December 21, 2020. The plaintiffs, Eileen Brodsky and Rhonda Diamond, purporting to represent a class of individuals who
purchased coffee products at Aldi, Inc. (“Aldi”), a supermarket chain, generally allege that Aldi sold private label coffee products manufactured
by us and by Pan American Coffee Co., LLC (“Pan American”), which falsely described the number of cups of coffee that could be made from the
amount of product purchased. Aldi and Pan American are also named as defendants in the action. The complaint asserts a variety of claims under
New York and California consumer protection laws, and seeks unspecified monetary damages, including disgorgement and restitution, as well as
other  forms  of  relief  including  class  certification,  declaratory  and  injunctive  relief,  attorneys’  fees,  and  interest.  The  Company  believes  the
allegations in the complaint are wholly without merit and that the claims asserted are legally deficient, and the company intends to vigorously
defend the action. As of the filing of this Form 10-K, the Company has not been served with the complaint. Therefore, the Company is unable to
predict the ultimate outcome of this lawsuit.

A significant customer of the Company was named as a defendant in a putative class action lawsuit filed in the United States District Court for the
District of Massachusetts on or about February 2, 2021, concerning the labeling on private label coffee productions we sold to the customer. The
plaintiff, David Cohen, purporting to represent a class of individuals who purchased coffee products from our customer, generally allege that the
customer sold private label coffee products manufactured by the Company which falsely described the number of cups of coffee that could be
made from the amount of product purchased. The Company is not named as a defendant in the action, but has agreed to indemnify the customer
for  the  costs  and  expenses  incurred  in  defending  the  lawsuit  and  for  any  liability  the  customer  may  suffer  as  a  result.  The  complaint  asserts  a
variety  of  claims  under  Massachusetts  consumer  protection  laws,  and  seeks  unspecified  monetary  damages  as  well  as  other  forms  of  relief
including class certification, declaratory and injunctive relief, attorneys’ fees, and interest. The Company believes the allegations in the complaint
are wholly without merit and that the claims asserted are legally deficient, and intends to vigorously support the customer in defending the action.
As of the filing of this Form 10-K, the Company is unable to predict the ultimate outcome of this lawsuit.

OPERATING LEASES:

In February 2004, the Company entered into a lease for office and warehouse space in La Junta City, Colorado. This lease, which is at a monthly
rental of $8,341 beginning January 2005, expires on January 31, 2024. Operating lease costs amounted to $95,504 for the years ended October 31,
2020 and 2019.

In October 2008, the Company entered into a lease for office and warehouse space in Staten Island, NY. This lease, which is at a monthly rental
beginning  November  2008,  expires  on  October  31,  2023  and  includes  annual  rent  increases.  Operating  lease  costs  amounted  to  $175,640  and
$143,171  for  the  years  ended  October  31,  2020  and  2019,  respectively.  The  Company  also  uses  a  variety  of  independent,  bonded  commercial
warehouses to store its green coffee beans.

In March 2015, the Company entered into a lease for office space in Vancouver, WA. This lease, which is at a monthly rental beginning April 1,
2015, expired on March 31, 2017. The lease was extended, effective as of April 1, 2017 and expiring on March 31, 2019. The lease was extended,
effective as of April 1, 2019 and expiring on March 31, 2021. Operating lease costs amounted to $41,150 and $39,960 for the years ended October
31, 2020 and 2019, respectively.

In December 2016, the Company entered into a lease for office and warehouse space in Burlington, WA. This lease, which is at a monthly rental
beginning December 1, 2017, expired on December 31, 2018. The lease was extended, effective January 1, 2019 and expiring on December 31,
2020.  The  lease  was  extended,  effective  January  1,  2021  and  expiring  on  December  21,  2021.  Operating  lease  costs  amounted  to  $32,924  and
$47,143 for the years ended October 31, 2020 and 2019, respectively.

In April 2017, the Company entered into a lease for office and warehouse space in North Andover, MA. This lease, which is at a monthly rental
beginning  April  1,  2017,  expires  on  May  31,  2028  and  includes  charges  for  common  areas  and  utilities.  Operating  lease  costs  amounted  to
$235,710 and $233,754 for the years ended October 31, 2020 and 2019, respectively.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
In April 2018, the Company through its joint venture Generations Coffee Company, LLC entered into a lease for office and warehouse space in
Madison, WI. This lease, which is at a monthly rental beginning April 1, 2018, expires on September 30, 2024 and includes charges for common
areas and utilities. Operating lease costs amounted to $169,244 and $117,149 for the years ended October 31, 2020 and 2019, respectively.

F-20

 
 
COFFEE HOLDING CO., INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
OCTOBER 31, 2020 AND 2019

NOTE 9 - COMMITMENTS AND CONTINGENCIES (cont’d):

Operating  lease  assets  and  liabilities  are  recognized  at  the  lease  commencement  date.  Operating  lease  liabilities  represent  the  present  value  of
lease payments not yet paid. Operating lease assets represent our right to use an underlying asset and are based upon the operating lease liabilities
adjusted for prepayments or accrued lease payments, initial direct costs, lease incentives, and impairment of operating lease assets. To determine
the present value of lease payments not yet paid, we use the Company’s cost of capital based on existing debt instruments. Our material leases
typically contain rent escalations over the lease term. We recognize expense for these leases on a straight-line basis over the lease term. Total
operating  lease  costs  for  the  year  ended  October  31,  2020  was  $750,172,  of  which,  $131,730  was  included  within  cost  of  goods  sold  and
$618,442 was recorded in the selling and administrative expenses. The aggregate cash payments under these leasing agreements was $597,945 for
the year ended October 31, 2020.

The following summarizes the Company’s operating leases:

Right-of-use operating lease assets
Current lease liability
Non-current lease liability

Average remaining lease term
Discount rate

Maturities of lease liabilities by year for our operating leases are as follows:

2021
2022
2023
2024
2025
Thereafter
Total lease payments
Less: imputed interest
Present value of operating lease liabilities

401 (K) RETIREMENT PLAN:

October 31, 2020

2,114,228 
484,163 
1,780,306 

3.0 
4.75%

580,788 
535,920 
531,807 
316,477 
168,288 
434,744 
2,568,024 
(303,555)
2,264,469 

  $
  $
  $

  $

  $

  $

The Company has a 401(k) Retirement Plan, which covers all the full time employees who have completed one year of service and have reached
their 21st birthday. The Company matches 100% of the aggregate salary reduction contribution up to the first 3% of compensation and 50% of
aggregate contribution of the next 2% of compensation. Contributions to the plan aggregated $81,384 and $89,577 for the years ended October
31, 2020 and 2019, respectively.

F-21

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
COFFEE HOLDING CO., INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
OCTOBER 31, 2020 AND 2019

NOTE 10 - ECONOMIC DEPENDENCY:

Approximately  23%  of  the  Company’s  sales  were  derived  from  six  customers  during  the  year  ended  October  31,  2020.  These  customers  also
accounted for approximately $2,076,000 or 28% of the Company’s accounts receivable balance at October 31, 2020. Approximately 19% of the
Company’s sales were derived from five customers during the year ended October 31, 2019. These customers also accounted for approximately
$3,109,000 or 33% of the Company’s accounts receivable balance at October 31, 2019. Concentration of credit risk with respect to other trade
receivables is limited due to the short payment terms generally extended by the Company, by ongoing credit evaluations of customers, and by
maintaining an allowance for doubtful accounts and other allowances that management believes will adequately provide for credit losses.

For  the  year  ended  October  31,  2020,  approximately  23%  of  the  Company’s  purchases  were  from  six  vendors.  These  vendors  accounted  for
approximately $468,000 of the Company’s accounts payable at October 31, 2020. For the year ended October 31, 2019, approximately 26% of the
Company’s  purchases  were  from  six  vendors.  These  vendors  accounted  for  approximately  $1,005,000  of  the  Company’s  accounts  payable  at
October 31, 2019. Management does not believe the loss of any one vendor would have a material adverse effect of the Company’s operations due
to the availability of many alternate suppliers.

The following table presents revenues by product line for the years ended October 31, 2020 and 2019.

Green
Packaged

Totals

NOTE 11 - RELATED PARTY TRANSACTIONS:

  $

2020
23,912,022    $
50,423,793   

2019
32,849,195 
53,618,237 

  $

74,335,815    $

86,467,432 

The  Company  has  engaged  its  40%  partner  in  Generation  Coffee  Company,  LLC  as  an  outside  contractor  (the  “Partner”).  Included  in  contract
labor expense, which is a component of cost of sales, are expenses incurred from the Partner during the years ended October 31, 2020 and 2019 of
$380,838 and $401,227, respectively.

An  employee  of  one  of  the  top  two  vendors  is  a  director  of  the  Company.  Purchases  from  that  vendor  totaled  approximately  $5,300,000  and
$8,300,000  for  the  years  ended  October  31,  2020  and  2019,  respectively.  The  corresponding  accounts  payable  balance  to  this  vendor  was
approximately $0 and $840,000 at October 31, 2020 and 2019, respectively.

In January 2005, the Company established the “Coffee Holding Co., Inc. Non-Qualified Deferred Compensation Plan.” Currently, there is only
one participant in the plan: Andrew Gordon, the CEO. Within the plan guidelines, this employee is deferring a portion of his current salary and
bonus.  The  deferred  compensation  payable  represents  the  liability  due  to  an  officer  of  the  Company.  The  deferred  compensation  liability  at
October  31,  2020  and  2019  was  $276,548  and  $378,453,  respectively.  Deferred  compensation  expenses  included  in  officers’  salaries  were  $0
during the years ended October 31, 2020 and 2019, respectively.

F-22

 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
COFFEE HOLDING CO., INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
OCTOBER 31, 2020 AND 2019

NOTE 12 - STOCKHOLDERS’ EQUITY:

a. Treasury Stock. The Company utilizes the cost method of accounting for treasury stock. The cost of reissued shares is determined under the

last-in, first-out method. The Company did not purchase any shares during the years ended October 31, 2020 and 2019.

b. Stock Options. The Company has an incentive stock plan, the 2013 Equity Compensation Plan (the “2013 Plan”), and on April 19, 2019, has
granted stock options to employees, officers and non-employee directors from the 2013 Plan. Options granted under the 2013 Plan may be
Incentive Stock Options or Nonqualified Stock Options, as determined by the Administrator at the time of grant. As of January 31, 2020, the
Board of Directors approved 1,000,000 options.

During the year ended October 31, 2019, the Company granted stock option awards to five board members to purchase an aggregate 59,000
shares of the Company’s common stock at $5.43 per share.

The stock options have an expected term of six years and will vest over a twelve month service period.

The  stock  options  have  an  aggregate  grant  date  fair  value  of  approximately  $233,050.  The  Company  also  granted  stock  option  awards  to
certain officers and employees to purchase an aggregate of 941,000 shares of the Company’s common stock at an exercise price of $5.43 per
share.  The  stock  options  have  an  expected  term  of  six  years  and  will  vest  over  a  three  year  service  period.  These  stock  options  have  an
aggregate grant date fair value of approximately $2,277,220.

The following table represents stock option activity for the year ended October 31, 2020:

Balance October 31, 2019
Exercised
Cancelled
Balance October 31, 2020

Balance October 31, 2018
Granted
Exercised
Cancelled
Balance October 31, 2019

Stock Options

Exercise Price

  Outstanding    Exercisable    Outstanding    Exercisable   
-   
-    $
-   
-   
-   
-   
-   
-    $

  1,000,000   
-   
-   
  1,000,000   

5.43   
-   
-   
5.43   

Stock Options

Exercise Price

  Outstanding    Exercisable    Outstanding    Exercisable   
-   
-   
-   
     $
-   
-   
-   
-   
-   
-    $

-   
  1,000,000   
-   
-   
  1,000,000   

-   
5.43   
-   
-   
5.43   

Contractual
Life

Aggregate
Intrinsic  

(Years)

Value

10   
-   
-   
10   

- 
- 
- 
- 

Contractual
Life

Aggregate
Intrinsic  

(Years)

Value

-   
10   
-   
-   
10   

- 
- 
- 
- 
- 

The Company recorded $868,477 and $476,899 of stock-based compensation during the years ended October 31, 2020 and 2019, respectively.

The unrecognized stock compensation expense as of October 31, 2020 was approximately $1,164,894.

F-23

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
COFFEE HOLDING CO., INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
OCTOBER 31, 2020 AND 2019

NOTE 13 - FAIR VALUE MEASUREMENTS:

Fair value is the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at
the measurement date, not adjusted for transaction costs. The guidance also establishes a fair value hierarchy that prioritizes the inputs to valuation
techniques used to measure fair value into three broad levels giving the highest priority to quoted prices in active markets for identical assets or
liabilities (Level 1) and the lowest priority to unobservable inputs (Level 3) as described below:

Level 1 Inputs – Unadjusted quoted prices in active markets for identical assets or liabilities that are accessible by the Company;

Level 2 Inputs – Quoted prices in markets that are not active or financial instruments for which all significant inputs are observable, either directly
or indirectly;

Level 3 Inputs – Unobservable inputs for the asset or liability including significant assumptions of the Company and other market participants.

The Company determines fair values for its investment assets as follows:

Investments at fair value consist of commodity securities and deferred compensation plan assets.

The Company maintains a deferred compensation plan. The fair value of the plan assets are classified within Level 1 as the assets are valued using
quoted  prices  in  active  markets.  The  assets  are  included  with  Deposits  and  other  assets  in  the  accompanying  balance  sheets.  Additional
information related to the Company’s deferred compensation plan is disclosed in Note 11.

The Company’s commodity securities are classified within Level 2 and include coffee futures and options contracts. To determine fair value, the
Company utilizes the market approach valuation technique for the coffee futures and options contracts. The Company uses Level 2 inputs that are
based on market data of similar instruments that are in observable markets. All commodities on the balance sheet are recorded at fair value with
changes in fair value included in earnings.

The following tables present the Company’s assets and liabilities that are measured at fair value on a recurring basis and are categorized using the
fair value hierarchy.

F-24

 
 
 
 
 
 
 
 
 
 
 
 
 
COFFEE HOLDING CO., INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
OCTOBER 31, 2020 AND 2019

NOTE 13 - FAIR VALUE MEASUREMENTS (cont’d):

Assets:
Money market
Total Assets

Liabilities:
Commodities - Futures
Commodities – Options
Total Liabilities

Assets:
Money market
Commodities – Futures
Total Assets

Liabilities:
Commodities – Options
Total Liabilities

Total

Fair Value Measurements as of October 31, 2020
Level 3
Level 2
Level 1

276,548   
276,548   

$

276,548   
276,548    $

–   
-   

(287,850)  
(164,475)  
(452,325)  

–   
–    $

(287,850)  
(164,475)  
(452,325)  

Total

Fair Value Measurements as of October 31, 2019
Level 3
Level 2
Level 1

378,453   
159,887   
538,340   

(58,856)  
(58,856)  

378,453   

$

378,453    $

–   
159,887   
159,887   

–   
–    $

(58,856)  
(58,856)  

– 
– 

– 
– 

– 

– 

– 
– 

$

$

$

$

NOTE 14 - SUBSEQUENT EVENTS:

The  Company  evaluates  events  that  have  occurred  after  the  balance  sheet  date  but  before  the  financial  statements  are  issued.  Based  upon  the
evaluation,  the  Company  did  not  identify  any  recognized  or  non-recognized  subsequent  events  that  would  have  required  further  adjustment  or
disclosure in the consolidated financial statements.

F-25

 
 
 
 
 
 
 
   
 
 
 
   
   
   
 
 
 
    
 
    
 
    
 
  
 
 
 
 
 
 
 
 
 
 
    
 
    
 
    
 
  
 
 
    
 
    
 
    
 
  
 
 
 
    
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
   
   
   
 
 
 
    
 
    
 
    
 
  
 
 
 
 
 
 
 
 
    
 
 
  
 
 
 
 
 
    
 
    
 
    
 
  
 
 
    
 
    
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
DESCRIPTION OF CAPITAL STOCK

Exhibit 4.2

The  following  is  a  summary  of  all  material  characteristics  of  our  capital  stock  as  set  forth  in  our  articles  of  incorporation  and  bylaws.  The
summary does not purport to be complete and is qualified in its entirety by reference to our articles of incorporation and bylaws and applicable provisions
of the Nevada Revised Statutes, as amended (“NRS”).

Common Stock

We are authorized to issue 30,000,000 shares of common stock with a par value of $0.001 per share. As of January 25, 2021, there were 5,742,894

shares of common stock issued and outstanding.

The following summary of the terms of our common stock is subject to and qualified in its entirety by reference to our articles of incorporation

and bylaws, copies of which are on file with the SEC as exhibits to previous SEC filings.

Voting Rights

Each outstanding share of common stock is entitled to one vote on all matters submitted to a vote of stockholders. There are no cumulative voting
rights. Removal of directors requires the vote, in addition to any vote required by law, of not less than eighty percent (80%) of the total votes eligible to be
cast by the holders of all outstanding shares of capital stock entitled to vote generally in the election of directors at a meeting of stockholders expressly
called for that purpose. The approval of the holders of at least eighty percent (80%) of the outstanding shares of voting stock of the Corporation is required
in connection with certain “Business Combinations” with an Interested Stockholder, as defined in the NRS, after the expiration of three years after the date
the person becomes an Interested stockholder, except in cases where the proposed Business Combination has been approved in advance by a majority of
those members of the board of directors who are unaffiliated with the Interested Stockholder and who were directors prior to the time when the Interested
Stockholder became an Interested Stockholder. Any alteration, amendment, repeal or rescission of any provision of our articles of incorporation must be
approved by the affirmative vote of the holders of at least eighty percent (80%) of the total votes eligible to be cast by the holders of all outstanding shares
of capital stock entitled to vote thereon; provided, however, if a majority of the board of directors recommends the change, then such change shall only
require the affirmative vote of the holders of a majority of the total votes eligible to be cast by the holders of all outstanding shares of Capital Stock entitled
to vote thereon. Any bylaw may be altered, amended, rescinded, or repealed by the holders of eighty percent (80%) of the shares of capital stock entitled to
vote  thereon  at  any  annual  meeting  or  at  any  special  meeting  called  for  that  purpose.  Notwithstanding  the  foregoing,  any  provision  of  the  bylaws  that
contains a supermajority voting requirement shall only be altered, amended, rescinded, or repealed by a vote of the board of directors or holders of shares
of capital stock entitled to vote thereon that is not less than the supermajority specified in such provision.

Dividends

Each stockholder is entitled to receive the dividends as may be declared by our board of directors out of funds legally available for dividends and,
in the event of liquidation, to share pro rata in any distribution of our assets after payment of liabilities. Our board of directors is not obligated to declare a
dividend. Any future dividends will be subject to the discretion of our board of directors and will depend upon, among other things, future earnings, the
operating and financial condition of our company, its capital requirements, general business conditions and other pertinent factors.

Other Rights

Upon liquidation, dissolution or winding up of the corporation, the holders of common stock are entitled to share ratably in all net assets available
for  distribution  to  stockholders  after  payment  to  creditors.  Our  common  stock  is  not  convertible  or  redeemable  and  has  no  preemptive,  subscription  or
conversion rights. There is no conversion, redemption, sinking fund or similar provisions regarding our common stock.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Transfer Agent

The  transfer  agent  and  registrar  for  our  Common  Stock  is  Direct  Transfer  LLC.  Its  address  is  500  Perimeter  Park  Drive,  Suite  D,  Morrisville,
North Carolina 27560 and its telephone number is (919) 481-4000. The transfer agent and registrar for any series or class of preferred stock will be set forth
in the applicable prospectus supplement.

Preferred Stock

We are authorized to issue up to 10,000,000 shares of preferred stock, par value $0.001 per share, with such designations, rights, and preferences
as may be determined from time to time by our board of directors. Accordingly, our board of directors is empowered, without stockholder approval, to issue
preferred stock with dividend, liquidation, conversion, voting, or other rights that could adversely affect the voting power or other rights of the holders of
our common stock. The issuance of preferred stock could have the effect of restricting dividends on our common stock (if any are declared), diluting the
voting power of our common stock, impairing the liquidation rights of our common stock, or delaying or preventing a change in control of our company, all
without further action by our stockholders. As of the date of this Annual Report on Form 10-K, no shares of our preferred stock were outstanding.

Stock Options

We had issued and outstanding options to purchase up to 1,000,000 shares of common stock, exercisable at $5.43 per share.

Anti-Takeover Effects of Certain Provisions of Nevada Law and Our Articles of Incorporation and Bylaws

Our articles of incorporation and bylaws contain a number of provisions that could make our acquisition by means of a tender or exchange offer, a

proxy contest or otherwise more difficult. Certain of these provisions are summarized below.

Classified Board of Directors

Pursuant to our articles of incorporation, the directors constituting our board of directors are classified, with respect to the time for which they
severally  hold  office,  into  three  classes  as  nearly  equal  in  number  as  possible.  At  each  annual  meeting  of  stockholders,  the  successors  of  the  class  of
directors  whose  term  expires  at  that  meeting  are  elected  to  hold  office  for  a  term  expiring  at  the  annual  meeting  of  stockholders  held  in  the  third  year
following the year of their election. The articles of incorporation do provide, however, that directors may be removed at any time upon the approval of
eighty percent (80%) of the total votes eligible to be cast by the holders of all outstanding shares of capital stock entitled to vote at a meeting expressly
called by stockholders for such purpose.

Our classified board of directors may have an anti-takeover effect of making more difficult and discouraging a takeover attempt, merger, tender
offer,  or  proxy  fight.  Additionally,  our  classified  board  of  directors  extends  the  time  it  would  take  for  holders  of  a  majority  of  our  shares  to  remove
incumbent management to obtain control of the board of directors. That is, as a general matter a majority shareholder could not obtain control of the board
of directors until the second annual shareholder’s meeting after it acquired a majority of the voting stock. Our classified board of directors may have the
effect of making it more difficult for stockholders to remove our existing management.

Special Meetings

Our  articles  of  incorporation  provide  that  special  meetings  of  our  stockholders  may,  unless  otherwise  prescribed  by  law,  be  called  only  by
resolution of a majority of the directors of the board then in office, by resolution of a majority of the disinterested directors then in office, or upon written
application, by stockholders holding at least 80% of the capital stock entitled to vote at the meeting. Our stockholders are not permitted to act by written
consent pursuant to our articles of incorporation.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Business Combinations Act

The Business Combinations Act, Sections 78.411 to 78.444 of the NRS, restricts the ability of a Nevada “resident domestic corporation” having at
least  200  stockholders  of  record  to  engage  in  any  “combination”  with  an  “interested  stockholder”  for  two  (2)  years  after  the  date  that  the  person  first
became an interested stockholder, unless the combination meets all of the requirements of the articles of incorporation of the resident domestic corporation
and (i) the purchase of shares by the interested stockholder is approved by the board of directors before that date or (ii) the combination is approved by the
board  of  directors  of  the  resident  domestic  corporation  and,  at  or  after  that  time,  the  combination  is  approved  at  an  annual  or  special  meeting  of  the
stockholders of the resident domestic corporation, and not by written consent, by the affirmative vote of the holders of stock representing at least sixty
percent (60%) of the outstanding voting power of the resident domestic corporation not beneficially owned by the interested stockholder or the affiliates or
associates of the interested stockholder.

If this approval is not obtained, then after the expiration of the two (2) year period, the business combination may still not be consummated unless
it  is  a  combination  meeting  all  of  the  requirements  of  the  articles  of  incorporation  of  the  resident  domestic  corporation  and  either  the  “fair  price”
requirements specified in NRS 78.441 to 78.444, inclusive are satisfied or the combination is (a) a combination or transaction by which the person first
became an interested stockholder is approved by the board of directors of the resident domestic corporation before the person first became an interested
stockholder, or (b) a combination approved by a majority of the outstanding voting power of the resident domestic corporation not beneficially owned by
the interested stockholder, or any affiliate or associate of the interested stockholder.

“Interested  stockholder”  means  any  person,  other  than  the  resident  domestic  corporation  or  its  subsidiaries,  who  is  (a)  the  beneficial  owner,
directly  or  indirectly,  of  10%  or  more  of  the  voting  power  of  the  outstanding  voting  shares  of  the  resident  domestic  corporation  or  (b)  an  affiliate  or
associate of the resident domestic corporation and at any time within two years immediately before the date in question was the beneficial owner, directly
or indirectly, of 10% or more of the voting power of the then outstanding shares of the resident domestic corporation.

A “combination” is broadly defined and includes, for example, any merger or consolidation of a corporation or any of its subsidiaries with (i) an
interested stockholder or (ii) any other entity that after and as a result of the merger or consolidation would be an affiliate or associate of the interested
stockholder; or any sale, lease, exchange, pledge, transfer or other disposition of assets of the corporation, in one transaction or a series of transactions, to
or with an interested stockholder having: (x) an aggregate market value equal to more than 5% of the aggregate market value of the assets of a corporation,
(y) an aggregate market value equal to more than 5% of the aggregate market value of all outstanding voting shares of a corporation, or (z) representing
more than 10% of the earning power or net income of a corporation.

The provisions of Nevada law, our articles of incorporation and our bylaws could have the effect of discouraging others from attempting hostile
takeovers and, as a consequence, they may also inhibit temporary fluctuations in the market price of our common stock that often result from actual or
rumored hostile takeover attempts. These provisions may also have the effect of preventing changes in our management. It is possible that these provisions
could make it more difficult to accomplish transactions that stockholders may otherwise deem to be in their best interests.

Limitations of Director Liability and Indemnification of Directors, Officers and Employees

Neither our articles of incorporation nor bylaws prevent us from indemnifying our officers, directors and agents to the extent permitted under the
NRS.  NRS  Section  78.7502,  provides  that  a  corporation  shall  indemnify  any  director,  officer,  employee  or  agent  of  a  corporation  against  expenses,
including attorneys’ fees, actually and reasonably incurred by him in connection with any defense to the extent that a director, officer, employee or agent of
a corporation has been successful on the merits or otherwise in defense of any action, suit or proceeding referred to Section 78.7502(1) or 78.7502(2), or in
defense of any claim, issue or matter therein. NRS 78.7502(1) provides that a corporation may indemnify any person who was or is a party or is threatened
to be made a party to any threatened, pending or completed action, suit or proceeding, whether civil, criminal, administrative or investigative, except an
action by or in the right of the corporation, by reason of the fact that he is or was a director, officer, employee or agent of the corporation, or is or was
serving at the request of the corporation as a director, officer, employee or agent of another corporation, partnership, joint venture, trust or other enterprise,
against expenses, including attorneys’ fees, judgments, fines and amounts paid in settlement actually and reasonably incurred by him in connection with the
action, suit or proceeding if he: (a) is not liable pursuant to NRS 78.138; or (b) acted in good faith and in a manner which he reasonably believed to be in or
not opposed to the best interests of the corporation, and, with respect to any criminal action or proceeding, had no reasonable cause to believe his conduct
was unlawful.

NRS Section 78.7502(2) provides that a corporation may indemnify any person who was or is a party or is threatened to be made a party to any
threatened, pending or completed action or suit by or in the right of the corporation to procure a judgment in its favor by reason of the fact that he is or was
a director, officer, employee or agent of the corporation, or is or was serving at the request of the corporation as a director, officer, employee or agent of
another corporation, partnership, joint venture, trust or other enterprise against expenses, including amounts paid in settlement and attorneys’ fees actually
and reasonably incurred by him in connection with the defense or settlement of the action or suit if he: (a) is not liable pursuant to NRS 78.138; or (b) acted
in good faith and in a manner which he reasonably believed to be in or not opposed to the best interests of the corporation.

 
 
 
 
 
 
 
 
 
 
 
 
 
Name of Entity

COFFEE HOLDING CO., INC.

Significant Subsidiaries

Jurisdiction

Organic Products Trading Company, LLC

  United States, Washington

EXHIBIT 21.1

 
 
 
 
 
 
 
 
 
 
 
EXHIBIT 31.1

Certification of Principal Executive Officer and Principal Financial Officer
Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002

I, Andrew Gordon, certify that:

1.

2.

3.

4.

(a)

(b)

(c)

(d)

5.

(a)

(b)

I have reviewed this annual report on Form 10-K for the period ended October 31, 2020 of Coffee Holding Co., Inc.;

Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the
statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this
report;

Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the
financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

I am responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e))
and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

Designed such  disclosure  controls  and  procedures,  or  caused  such  disclosure  controls  and  procedures  to  be  designed  under  my  supervision,  to
ensure  that  material  information  relating  to  the  registrant,  including  its  consolidated  subsidiaries,  is  made  known  to  me  by  others  within  those
entities, particularly during the period in which this report is being prepared;

Designed  such  internal  controls  over  financial  reporting,  or  caused  such  internal  control  over  financial  reporting  to  be  designed  under  my
supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external
purposes in accordance with generally accepted accounting principles;

Evaluated  the  effectiveness  of  the  registrant’s  disclosure  controls  and  procedures  and  presented  in  this  report  my  conclusions  about  the
effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s fourth fiscal
quarter that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

I  have  disclosed,  based  on  my  most  recent  evaluation  of  internal  control  over  financial  reporting,  to  the  registrant’s  auditors  and  the  audit
committee of the registrant’s board of directors (or persons performing the equivalent functions):

All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably
likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control
over financial reporting.

Date: February 16, 2021

/s/ Andrew Gordon
Andrew Gordon
President, Chief Executive Officer, Chief Financial Officer and Treasurer
(Principal Executive Officer, Principal Financial Officer, Chief Accounting
Officer)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Statement Furnished Pursuant to Section 906 of the
Sarbanes-Oxley Act of 2002, 18 U.S.C. Section 1350

EXHIBIT 32.1

The undersigned, Andrew Gordon, is the President, Chief Executive Officer and Chief Financial Officer of Coffee Holding Co., Inc. (the “Company”).

This  statement  is  being  furnished  in  connection  with  the  filing  by  the  Company  of  the  Company’s  Annual  Report  on  Form  10-K  for  the  period  ended
October 31, 2020 (the “Report”).

By execution of this statement, I certify that:

A)

B)

the Report  fully  complies  with  the  requirements  of  Section  13(a)  or  15(d)  of  the  Securities  Exchange  Act  of  1934  (15  U.S.C.  78m(a)  or
78o(d)); and

the  information  contained  in  the  Report  fairly  presents,  in  all  material  respects,  the  financial  condition  and  results  of  operations  of  the
Company as of the dates and for the periods covered by the Report.

This statement is authorized to be attached as an exhibit to the Report so that this statement will accompany the Report at such time as the Report is filed
with the Securities and Exchange Commission, pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, 18 U.S.C. Section 1350. It is not intended that
this statement be deemed to be filed for purposes of the Securities Exchange Act of 1934, as amended.

A signed original of this written statement required by Section 906 has been provided to Coffee Holding Co., Inc. and will be retained by Coffee Holding
Co., Inc. and furnished to the Securities and Exchange Commission or its staff upon request.

Date: February 16, 2021

/s/ Andrew Gordon
Andrew Gordon
President, Chief Executive Officer, Chief Financial Officer and Treasurer
(Principal Executive Officer, Principal Financial Officer, Chief Accounting
Officer)