Quarterlytics / Consumer Defensive / Packaged Foods / Coffee Holding Co.Inc.

Coffee Holding Co.Inc.

jva · NASDAQ Consumer Defensive
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Sector Consumer Defensive
Industry Packaged Foods
Employees 51-200
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FY2010 Annual Report · Coffee Holding Co.Inc.
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SECURITIES & EXCHANGE COMMISSION EDGAR FILING

COFFEE HOLDING CO INC

Form: 10-K 

Date Filed: 2011-01-31

Corporate Issuer CIK:   1007019
Symbol:
SIC Code:

JVA
2080

© Copyright 2014, Issuer Direct Corporation. All Right Reserved. Distribution of this document is strictly prohibited, subject to the
terms of use.

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, DC 20549

Form 10-K

☑

❑

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended October 31, 2010

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from _____ to ____.

Commission file number:  001-32491

COFFEE HOLDING CO., INC.
(Exact name of registrant as specified in its charter)

Nevada
(State or other jurisdiction of incorporation or
organization)

11-2238111
(I.R.S. Employer Identification No.)

3475 Victory Boulevard, Staten Island, New York  

(Address of principal executive offices)

10314
(Zip Code)

Registrant’s telephone number, including area code:  (718) 832-0800

Securities registered under Section 12(b) of the Act:

Title of each class:
Common Stock, Par Value $0.001 Per Share

Name of each exchange on which registered:
Nasdaq Stock Market LLC

Securities registered under Section 12(b) of the Exchange Act:

None

Indicate by check mark if registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes ❑ No ☑

Indicate by check mark if registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes ❑  No ☑

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934
during the past 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days. Yes ☑  No ❑

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required
to be submitted and posted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period
that the registrant was required to submit and post such files). Yes ❑ No ❑

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained in, to the
best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K.  ❑

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, or a non-accelerated filer.  See definition of “accelerated filer
and large accelerated filer” in Rule 12b-2 of the Exchange Act.  (Check one):

Large accelerated filer
Accelerated filer

❑
❑

Non-accelerated filer
Smaller Reporting Company

❑
☑

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). Yes o No ☑

The aggregate market value of the common equity held by non-affiliates of the registrant, computed by reference to the closing price of the registrant’s
common stock on the Nasdaq Capital Market on December 31, 2010, was $16,268,575.

As of December 31, 2010, the registrant had 5,490,823 shares of common stock, par value $0.001 per share, outstanding.

Portions of the registrant’s proxy statement for the 2011 annual meeting of stockholders to be filed pursuant to Regulation 14A within 120 days after
registrant’s fiscal year ended October 31, 2010, are incorporated by reference in Part III of this Form 10-K.

Documents incorporated by reference

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EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

TABLE OF CONTENTS

Page

PART I

ITEM 1.
ITEM 1A.
ITEM 1B.
ITEM 2.
ITEM 3.
ITEM 4.

PART II

ITEM 5.
ITEM 6.
ITEM 7.
ITEM 7A.
ITEM 8.
ITEM 9.
ITEM 9A.
ITEM 9B.

PART III

ITEM 10.
ITEM 11.

ITEM 12.
ITEM 13.
ITEM 14.

PART IV

BUSINESS
RISK FACTORS
UNRESOLVED STAFF COMMENTS
PROPERTIES
LEGAL PROCEEDINGS
REMOVED AND RESERVED

MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES
OF EQUITY SECURITIES
SELECTED FINANCIAL DATA
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATION
QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE
CONTROLS AND PROCEDURES 
OTHER INFORMATION

DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE
EXECUTIVE COMPENSATION
SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER
MATTERS
CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE
PRINCIPAL ACCOUNTING FEES AND SERVICES

ITEM 15.

EXHIBITS, FINANCIAL STATEMENT SCHEDULES

SIGNATURES 

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

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ITEM 1.  BUSINESS

General Overview

PART I

Products and Operations.  We are an integrated wholesale coffee roaster and dealer in the United States.  Our core products can be divided into

three categories:

•

•

•

Wholesale Green Coffee:  unroasted raw beans imported from around the world and sold to large and small roasters and coffee shop
operators;

Private Label Coffee:  coffee roasted, blended, packaged and sold under the specifications and names of others, including supermarkets that
want to have their own brand name on coffee to compete with national brands; and

Branded Coffee: coffee roasted and blended to our own specifications and packaged and sold under our seven proprietary and licensed
brand names in different segments of the market.

Our  private  label  and  branded  coffee  products  are  sold  throughout  the  United  States  and  Canada  to  supermarkets,  wholesalers,  and  individually
owned  and  multi-unit  retail  customers.    Our  unprocessed  green  coffee,  which  includes  over  90  specialty  coffee  offerings,  is  sold  to  specialty  gourmet
roasters.

We conduct our operations in accordance with strict freshness and quality standards.  All of our private label and branded coffees are produced from
high quality coffee beans that are deep roasted for full flavor using a slow roasting process that has been perfected utilizing our more than thirty years of
experience in the coffee industry.  In order to ensure freshness, our products are delivered to our customers within 72 hours of roasting.  We believe that our
long history has enabled us to develop a loyal customer base.

We were founded and incorporated in New York State in 1971 and have been a family operated business for almost 40 years.  In 1998, we merged
with Transpacific International Group Corp. and became a Nevada corporation.  In May 2005, we concluded our initial public offering and our common stock
began trading on the American Stock Exchange (“AMEX”) under the symbol “JVA.”  On March 15, 2010, we filed a Form 25 delisting our common stock from
the  AMEX  and  filed  a  Form  8-A  listing  our  common  stock  on  the  Nasdaq  Capital  Market  (“Nasdaq”)  under  the  symbol  “JVA.”    Our  fiscal  year  ends  on
October 31.

Our  corporate  offices  are  located  at  3475  Victory  Boulevard,  Staten  Island,  New  York  10314.    Our  telephone  number  is  (718)  832-0800  and  our

website address is www.coffeeholding.com.

Our Competitive Strengths

To achieve our growth objectives described below, we intend to leverage the following competitive strengths:

National Distribution with Capacity For Growth. From 1991 to 2004, we expanded our distribution to a national platform while operating from only
our Brooklyn, New York location by making capital investments to improve our roasting, packaging and fulfillment infrastructure to support the production and
distribution of large quantities of fresh coffee products throughout the United States.  In February 2004, we acquired certain assets of Premier Roasters, a
roaster-dealer located in La Junta, Colorado, for $825,000.  The assets purchased by us include all of the operating equipment located at Premier Roasters’s
La Junta and Rocky Ford, Colorado locations, as well as all labels for all of Premier Roasters’s coffee products.  In connection with the acquisition of these
assets, we reached an agreement with the City of La Junta, Colorado on a 20-year lease for a 50,000 square foot facility in La Junta.  We are using the
assets that we purchased to expand our integrated wholesale  coffee  roaster  and  dealer  operations  in  the  Western  United  States.    Our  Colorado  location
allows us to reduce our freight and shipping costs to the Western United States, thereby enabling us to be more competitive in bidding for new business.  In
addition, our presence in Colorado has increased the number of customers we have because of our proximity to the West Coast.

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In  April  2006,  we  entered  into  a  joint  venture  with  Caruso’s  Coffee,  Inc.  of  Brecksville,  Ohio  and  formed  Generations  Coffee  Company,  LLC,  a
Delaware limited liability company (“GCC”), which engages in the roasting, packaging and sale of private label specialty coffee products.  We own a 60%
equity interest in GCC and are the exclusive supplier of its coffee inventory.  We believe that the joint venture with GCC allows us to bid on the private label
gourmet whole bean business which we had not been equipped to pursue from an operational standpoint in the past.  With this specialty roasting facility in
place, in many cases right in the backyard of some of our current wholesale and retail customers, we believe we will be able to successfully combine our
canned private label business with high-end private label specialty whole bean business.  High-end specialty whole bean coffee sells for as much as three
times more per pound than the canned coffees.

In October 2009, we sold our Brooklyn, New York location after ceasing our manufacturing operations there in May.  The majority of our processing
has  been  moved  to  our  La  Junta,  Colorado  facility  with  our  Generations  Coffee  Company,  LLC  facility  in  Brecksville,  Ohio  becoming  more  involved  with
everyday coffee processing.  The closing of our Brooklyn facility reduced our long-term operating expenses, increased efficiencies and ultimately increased
the profitability of the Company.  In addition, we believe that the savings and the proceeds generated from the sale will improve our cash flow and provide us
with  great  flexibility  as  a  company  to  promote  our  own  brands,  be  more  selective  as  to  potential  private  label  customers  and  explore  and  re-evaluate
strategic opportunities to bolster our long-term growth.

In May 2010, we purchased substantially all of the assets, including fixed assets, inventory, trademarks, customer list and supply chain relationships
of Organic Products Trading Company, Inc. (“OPTCO”).  A green coffee merchant located on the West Coast who specializes in both the procurement and
sales of high end organic and fair trade Arabica coffees.

Positioned to Profitably Grow Through Varying Cycles of the Coffee Market. We believe that we are one of the few coffee companies to offer a
broad array of branded and private label roasted ground coffees and wholesale green coffee across the spectrum of consumer tastes, preferences and price
points.  While many of our competitors engage in distinct segments of the coffee business, we sell products in each of the following areas:

•                  Retail branded coffee;
•                  Mainstream retail private label coffee;
•                  Specialty retail coffees both private label and branded;
•                  Wholesale specialty green and gourmet whole bean coffees;
•                  Food service;
•                  Instant coffees; and
•                  Niche products.

Our branded and private label roasted ground coffees are sold at competitive and value price levels while some of our other branded and specialty
coffees are sold predominantly at premium price levels.  Premium price level coffee is high-quality gourmet coffee, such as AA Arabica coffee, which sell at a
substantial premium over traditional retail canned coffee, while competitive and value price level coffee is mainstream or traditional canned coffee.  Because
of  this  diversification,  we  believe  that  our  profitability  is  not  dependent  on  any  one  area  of  the  coffee  industry  and,  therefore,  is  less  sensitive  than  our
competition to potential coffee commodity price and overall economic volatility.

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Wholesale Green Coffee Market Presence.  As a large roaster-dealer of green coffee, we believe that we are favorably positioned to increase our
specialty coffee sales.  Since 1998, we have increased the number of our wholesale green coffee customers, including coffee houses, single store operators,
mall coffee stores and mail order sellers, by 86% from 150 to 280.  We are a charter member of the Specialty Coffee Association of America and one of the
largest distributors of Swiss Water Processed Decaffeinated Coffees along the East Coast.  In addition, although we do not have any formalized, material
agreements  or  long-term  contracts  with  Green  Mountain  Coffee  Roasters  (“GMCR”),  we  have  a  18-year  relationship  with  GMCR,  our  largest  wholesale
green coffee customer.  Our almost 40 years of experience as a roaster and a dealer of green coffee allows us to provide our roasting experience as a value
added  service  to  our  gourmet  roaster  customers.    The  assistance  we  provide  to  our  customers  includes  training,  coffee  blending  and  market
identification.  We believe that our relationships with wholesale green coffee customers and our focus on selling green coffee as a wholesaler has enabled
us to participate in the growth of the specialty coffee market while mitigating the risks associated with the competitive retail specialty coffee environment.

Diverse  Portfolio  of  Differentiated  Branded  Coffees.  We  have  amassed  a  portfolio  of  five  proprietary  name  brands  sold  to  supermarkets,
wholesalers and individually owned stores in the United States, including brands for specialty espresso, Latin espresso, Italian espresso, 100% Colombian
coffee and blended coffee.  In addition, we have entered into a licensing agreement with Del Monte Corporation for the exclusive right to use the S&W and
IL CLASSICO trademarks in the United States and other countries approved by Del Monte Corporation in connection with the production, manufacture and
sale  of  roasted  whole  bean  and  ground  coffee  for  distribution  to  retail  customers.    We  plan  to  broaden  our  customer  base  and  increase  penetration  with
existing customers by expanding the S&W label from a well-known brand on the West Coast to a well-known brand throughout the United States.  In July
2007, we entered into a three-year licensing agreement (which was subsequently amended) with Entenmann’s Products, Inc., a subsidiary of Entenmann’s,
Inc., which is one of the nation’s oldest baking companies.  The agreement gives us the exclusive rights to manufacture, market and distribute a full line of
Entenmann’s brand coffee products throughout the United States.  We have developed not only mainstream Entenmann’s coffee items, but upscale flavored
Entenmann’s products in twelve-ounce valve bags as well.  These products will give the line a visible upscale image to our retailers and their customers,
which we believe will be integral to the long-term success of this arrangement.  Our first production run was in February 2008 and our Entenmann’s coffee
products  began  appearing  in  supermarkets  in  the  Northeast  during  mid-March  2008.    Our  existing  portfolio  of  differentiated  brands  combined  with  our
management  expertise  serve  as  a  platform  to  add  additional  name  brands  through  acquisition  or  licensing  agreements  which  target  product  niches  and
segments that do not compete with our existing brands.

Management Has Extensive Experience in the Coffee Industry.  We have been a family-operated business for three generations.  Throughout
this  time,  we  have  remained  profitable  through  varying  cycles  in  the  coffee  industry  and  the  economy.    Andrew  Gordon,  our  President,  Chief  Executive
Officer and Chief Financial Officer, and David Gordon, our Executive Vice President – Operations, have worked with Coffee Holding for 28 and 30 years,
respectively.  David Gordon is an original member of the Specialty Coffee Association of America.  We believe that our employees and management are
dedicated to our vision and mission, which is to produce high quality products, as well as to provide quality and responsive service to our customers.

Our Growth Strategy

We  believe  that  significant  growth  opportunities  exist  by  selectively  pursuing  strategic  acquisitions  and  alliances,  targeting  the  rapidly  growing
Hispanic market in the United States, increasing penetration with existing customers by adding new products, and developing our food service business.  By
capitalizing on this strategy, we hope to continue to grow our business with our commitment to quality and personalized service to our customers.  We do not
intend to compete on price alone nor do we intend to expand sales at the expense of profitability.

Selectively Pursue Strategic Acquisitions and Alliances.  We intend to expand our operations by acquiring coffee companies, seeking strategic
alliances and acquiring or licensing brands, which complement our business objectives.  Consistent with this strategy, in February 2004, we acquired certain
assets of Premier Roasters and entered into a licensing agreement with Del Monte Corporation for the exclusive right to use the S&W and IL CLASSICO
trademarks, including Premium, Premium Decaf, French Roast, Colombian, Colombian Decaf, Swiss Water Decaf, Kona, and Mellow’d Roast lines, in the
United States and other countries approved by Del Monte Corporation in connection with the production, manufacture and sale of roasted whole bean and
ground coffee for distribution at the retail level.

In April 2006, we entered into a joint venture with Caruso’s Coffee, Inc. of Brecksville, Ohio and formed Generations Coffee Company, LLC, which
engages in the roasting, packaging and sale of private label specialty coffee products.  We believe this joint venture allows us to successfully bid on and
compete for specialty private label coffee opportunities which we were not operationally set up to compete for in the past.

In July 2007, we entered into a three year licensing agreement with Entenmann’s Products, Inc. (which was subsequently amended), which gives us
the  exclusive  rights  to  manufacture,  market  and  distribute  a  full  line  of  Entenmann’s  brand  coffee  products  throughout  the  United  States.    We  have
developed  not  only  mainstream  Entenmann’s  coffee  items,  but  upscale  flavored  Entenmann’s  products  in  twelve-ounce  valve  bags  as  well.    We  believe
these  products  give  the  line  a  visible  upscale  image  to  our  retailers  and  their  customers,  which  we  believe  is  integral  to  the  long-term  success  of  this
arrangement.

In May 2010, we purchased substantially all of the assets, including fixed assets, inventory, trademarks, customer list and supply chain relationships

of Organic Products Trading Company, Inc.

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Grow Our Cafe Caribe and Cafe Supremo Products.  The Hispanic population in the United States is the fastest growing and now represents the
largest minority demographic in the United States.  We believe there is significant opportunity for our Café Caribe and Café Supremo brands to gain market
share among Hispanic consumers in the United States.  Café Caribe, which has historically been our leading brand by poundage, is a specialty espresso
coffee  that  targets  espresso  coffee  drinkers  and,  in  particular,  Hispanic  consumers.    Café  Supremo  is  a  specialty  espresso  coffee  which  is  priced  for  the
more price sensitive Hispanic espresso coffee drinker.

Further Market Penetration of Our Niche Products.  We intend to capture additional market share through our existing distribution channels by

selectively adding or introducing new brand names and products across multiple price points, including:

•                 Specialty blends;
•                 Private label “value” blends and trial-sized mini-brick packages;
•                 Specialty instant coffees;
•                 Instant cappuccinos and hot chocolates; and
•                 Tea line products.

Develop Our Food Service Business.  We plan to expand further into the food service business by developing new distribution channels for our
products.  Currently, we have a limited presence in the food service market.  In 2003, we began marketing our upscale restaurant and Colombian coffee
brands to hotels, restaurants, office coffee services companies and other food service retailers.  In addition, we have expanded our food service offerings to
include instant cappuccinos, tea products and an equipment program  for  our  customers.    We  attend  various  annual  trade  shows  held  by  different  buying
groups, which provide us a national audience to market our food service products.

Our Core Products

 Our core products can be divided into three categories:

 •              
operators;

  Wholesale  Green  Coffee: unroasted  raw  beans  imported  from  around  the  world  and  sold  to  large  and  small  roasters  and  coffee  shop

 •                Private Label Coffee: coffee roasted, blended, packaged and sold under the specifications and names of others, including supermarkets that
want to have their own brand name on coffee to compete with national brands; and

 •              
brand names in different segments of the market.

 Branded Coffee: coffee roasted and blended to our own specifications and packaged and sold under our seven proprietary and licensed

Wholesale Green Coffee.  The specialty coffee market represents the fastest growing area of our industry.  The number of gourmet coffee houses
have been increasing in all areas of the United States.  The growth in specialty coffee sales has created a marketplace for higher quality and differentiated
products,  which  can  be  priced  at  a  premium  in  the  marketplace.    As  a  large  roaster-dealer  of  green  coffee,  we  are  favorably  positioned  to  increase  our
specialty  coffee  sales.    We  sell  green  coffee  beans  to  small  roasters  and  coffee  shop  operators  located  throughout  the  United  States  and  carry  over  90
different varieties.  Specialty green coffee beans are sold unroasted, direct from warehouses to small roasters and gourmet coffee shop operators, which
then  roast  the  beans  themselves.    We  sell  from  as  little  as  one  bag  (132  pounds)  to  a  full  truckload  (44,000  pounds)  of  specialty  green  coffee  beans,
depending on the size and need of the customer.  We believe that we can increase sales of wholesale green coffee without an increase in infrastructure as
well  as  not  venturing  into  the  highly  competitive  retail  specialty  coffee  environment  and  utilizing  our  current  strategy  we  can  be  as  profitable  or  more
profitable than our competitors in this segment by selling “one bag at a time” rather than “one cup at a time.”

Private Label Coffee.  We roast, blend, package and sell coffee under private labels for companies throughout the United States and Canada.  Our
private label coffee is sold in cans, brick packages and instants in a variety of sizes.  As of October 31, 2010, we supplied coffee under approximately 34
different labels to wholesalers and retailers. We produce private label coffee for customers who desire to sell coffee under their own name but do not want to
engage in the manufacturing process.  Our private label customers seek a quality similar to the national brands at a lower cost, which represents a better
value for the consumer.

Branded  Coffee.    We  roast  and  blend  our  branded  coffee  according  to  our  own  recipes  and  package  the  coffee  at  our  facilities  in  La  Junta,
Colorado  and  Brecksville,  Ohio.    We  then  sell  the  packaged  coffee  under  our  brand  labels  to  supermarkets,  wholesalers  and  individually-owned  stores
throughout the United States.

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We hold trademarks for each of our proprietary name brands and have the exclusive right to use the S&W, IL CLASSICO, and Entenmann’s
trademarks in the United States in connection with the production, manufacture and sale of roasted whole bean and ground coffee for distribution at the retail
level.  For further information regarding our trademark rights, see “Business—Trademarks.”

Each of our name brands is directed at a particular segment of the coffee market.  Our branded coffees are:

Cafe Caribe is a specialty espresso coffee that targets espresso coffee drinkers and, in particular, the Hispanic consumer market;

S&W is an upscale canned coffee established in 1921 and includes Premium, Premium Decaf, French Roast, Colombian, Colombian Decaf, Swiss

Water Decaf, Kona, Mellow’d Roast and IL CLASSICO lines;

Cafe Supremo is a specialty espresso that targets espresso drinkers of all backgrounds and tastes.  It is designed to introduce coffee drinkers to the

tastes of dark roasted coffee;

Don Manuel is produced from the finest 100% Colombian coffee beans.  Don Manuel is an upscale quality product which commands a substantial
premium compared to the more traditional brown coffee blends.  We also use this known trademark in our food service business because of the high brand
quality;

Fifth Avenue is a blended coffee that has become popular as an alternative for consumers who purchase private label or national branded
coffee.  We also market this brand to wholesalers who do not wish to undertake the expense of developing a private label coffee program under their own
name;

Via Roma is an Italian espresso targeted at the more traditional espresso drinker;

Il CLASSICO is an S&W brand espresso product; and

Our Entenmann’s line of coffee products consists of three canned coffees and seven different bagged coffees, each of which is made from superior

quality 100% Arabica specialty coffee beans that represent less than 10% of all coffee beans grown in the world.

Other Products

We also offer several niche products, including:

•          trial-sized mini-brick coffee packages;    
•          specialty instant coffees;
•          instant cappuccinos and hot chocolates; and
•          tea line products.

Raw Materials

 Coffee is a commodity traded on the Commodities and Futures Exchange subject to price fluctuations.  Over the past five years, the average price per
pound of coffee beans ranged from approximately $1.09 to $2.05.  The price for coffee beans on the commodities market as of October 31, 2010 and 2009
were $2.04 and $1.36 per pound, respectively.  Specialty green coffee, unlike most coffee, is not tied directly to the commodities cash markets.  Instead, it
tends to trade on a negotiated basis at a substantial premium over commodity coffee pricing, depending on the origin, supply and demand at the time of
purchase.    We  are  a  licensed  Fair  Trade  dealer  for  Fair  Trade  certified  coffee.    Fair  Trade  certified  coffee  helps  small  coffee  farmers  to  increase  their
incomes  and  improve  the  prospects  of  their  communities  and  families  by  guaranteeing  farmers  a  minimum  price  of  ten  cents  above  the  current  market
price.  Our Ohio Facility operated by GCC is certified organic by the Organic Crop Improvement Association (OCIA).  All of our specialty green coffees, as
well as all of the other coffees we import for roasting, are subject to multiple levels of quality control.

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 We purchase our green coffee from dealers located primarily within the United States.  The dealers supply us with coffee beans from many countries,
including  Colombia,  Mexico,  Kenya,  Indonesia,  Brazil  and  Uganda.    For  the  fiscal  years  2010  and  2009,  approximately  85%  and  83%  of  all  of  our  green
coffee  purchases  were  from  ten  suppliers.    One  of  these  suppliers,  Rothfos  Corporation,  accounted  for  approximately  $19.3  million  or  30%  in  2010,  and
$16.7  million  or  27%  in  2009,  of  our  total  product  purchases.    An  employee  of  Rothfos  Corporation  is  one  of  our  directors.    Another  of  these  suppliers,
Daarnhouwer & Co., B.V., accounted for approximately $5.9 million or 9.2% in 2010, and $7.6 million or 12% in 2009, of our total product purchases.  We do
not  have  any  formalized,  material  agreements  or  long-term  contracts  with  any  of  these  suppliers.    Rather,  our  purchases  are  typically  made  pursuant  to
individual purchase orders.  We do not believe that the loss of any one supplier, including Rothfos, would have a material adverse effect on our operations
due to the availability of alternate suppliers.

 The supply and price of coffee beans are subject to volatility and are influenced by numerous factors which are beyond our control.  Supply and price can
be  affected  by  factors  such  as  weather,  politics  and  economics  in  the  coffee  exporting  countries.    Increases  in  the  cost  of  coffee  beans  can,  to  a  certain
extent, be passed on to our customers in the form of higher prices for coffee beans and processed coffee.  Drastic or prolonged increases in coffee prices
may also adversely impact our business as it could lead to a decline in overall consumption of coffee.  Similarly, rapid decreases in the cost of coffee beans
may force us to lower our sale prices before realizing cost reductions in our purchases.

  We  subject  all  of  our  private  unroasted  green  coffee  to  both  a  pre-shipment  sample  approval  and  an  additional  sample  approval  upon  arrival  into  the
United  States.    Once  the  arrival  sample  is  approved,  we  then  bring  the  coffee  to  one  of  our  facilities  to  roast  and  blend  according  to  our  own  strict
specifications.  During the roasting and blending process, samples are pulled off the production line and tested on an hourly basis to ensure that each batch
roasted is consistent with the others and meets the strict quality standards demanded by our customers and us.

Our Use of Derivatives

  Historically,  we  have  used  short-term  coffee  futures  and  options  contracts  primarily  for  the  purpose  of  partially  hedging  and  minimizing  the  effects  of
changing green coffee prices and to reduce our cost of sales.  In addition, we acquire futures contracts with longer terms, generally three to four months,
primarily for the purpose of guaranteeing an adequate supply of green coffee at favorable prices.  Although the use of these derivative financial instruments
has enabled us to mitigate the effect of changing prices, no strategy can entirely eliminate pricing risks and we generally remain exposed to loss when prices
decline or increase significantly in a very short period of time.  In addition, we would generally remain exposed to supply risk in the event of non-performance
by the counter-parties to any futures contract.  If the hedges that we enter do not adequately offset the risks of coffee bean price volatility or our hedges
result in losses, our cost of sales may increase, resulting in a decrease in profitability.  See Quantitative and Qualitative Disclosures About Market Risk—
Commodity Price Risks.

Trademarks

  We  hold  trademarks,  registered  with  the  United  States  Patent  and  Trademark  Office,  for  all  seven  of  our  proprietary  coffee  brands  and  an  exclusive
license  for  S&W,  IL  CLASSICO,  and  Entenmann’s  brands  for  sale  in  the  United  States.    Trademark  registrations  are  subject  to  periodic  renewal  and  we
anticipate  maintaining  our  registrations.    We  believe  that  our  brands  are  recognizable  in  the  marketplace  and  that  brand  recognition  is  important  to  the
success of our branded coffee business.

Customers

  We  sell  our  private  label  and  our  branded  coffee  to  some  of  the  largest  retail  and  wholesale  customers  in  the  United  States  (according  to Supermarket
News). We  sell  wholesale  green  coffee  to  GMCR.    Sales  to  GMCR  accounted  for  approximately  $39.0  million  or  47%  of  our  net  sales  for  the  fiscal  year
ended October 31, 2010, $26.4 million or 35% for the fiscal year ended October 31, 2009, and $23.6 million, or 32%, for the fiscal year ended October 31,
2008.

 Although our agreements with wholesale customers generally contain only pricing terms, our contracts with certain customers also contain minimum and
maximum  purchase  obligations  at  fixed  prices.    Because  our  profits  on  a  fixed-price  contract  could  decline  if  coffee  prices  increased,  we  acquire  futures
contracts  with  longer  terms  (generally  three  to  four  months)  primarily  for  the  purpose  of  guaranteeing  an  adequate  supply  of  green  coffee  at  favorable
prices.    Although  the  use  of  these  derivative  financial  instruments  has  enabled  us  to  mitigate  the  effect  of  changing  prices,  no  strategy  is  effective  to
eliminate the pricing risks and we would remain exposed to loss when prices change significantly in a short period of time, and we would remain exposed to
supply risk in the event of non-performance by the counterparties to any futures contracts.

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Marketing

  We  market  our  private  label  and  wholesale  coffee  through  trade  shows,  industry  publications,  face-to-face  contact  and  through  the  use  of  our  internal
sales force and non-exclusive independent food and beverage sales brokers.  We also use our web site (www.coffeeholding.com) as a method of marketing
our coffee products and ourselves.

 For our private label and branded coffees, we will, from time to time in conjunction with retailers and with wholesalers, conduct in-store promotions, such
as  product  demonstrations,  coupons,  price  reductions,  two-for-one  sales  and  new  product  launches  to  capture  changing  consumer  taste  preference  for
upscale canned coffees.

  We  evaluate  opportunities  for  growth  consistent  with  our  business  objectives.    We  have  established  relationships  with  independent  sales  brokers  to
market our products across the United States, in areas of the country where we have not had a high penetration of sales.  In addition, we employ a VP of
sales on the west coast who markets our S&W and IL CLASSICO brands, as well as our other branded and private label coffee products.  We intend to
capture additional market share in our existing distribution channels by selectively adding or introducing new brand names and products across multiple price
points, including niche specialty blends, private label “value” blends and mini-brick, filter packages, and peripheral products including, instant cappuccinos
and tea line products.

Charitable Activities

 We are also a supporter of several coffee-oriented charitable organizations.

    •

    • 

    • 

    • 

    •

For over 15 years, we have been members of Coffee Kids, an international non-profit organization that helps to improve the quality of life of
children and their families in coffee-growing communities in Mexico, Guatemala, Nicaragua and Costa Rica.

We are members of Grounds for Health, an organization that educates, screens, and arranges treatment for women who have cancer and live
in the rural coffee growing communities of Mexico.

We  are  a  licensed  Fair  Trade  dealer  of  Fair  Trade  certified  coffee.    Fair  Trade  helps  small  coffee  farmers  to  increase  their  incomes  and
improve the prospects of their communities and families.  It guarantees farmers a minimum price of $1.25 per pound or ten cents above the
current market price.

We are the administrative benefactors to a non-profit organization called Cup for Education.  After discovering the lack of schools, teachers,
and basic fundamental learning supplies in the poor coffee growing communities of Central and Latin America, “Cup” was established by our
employee, Karen Gordon, to help build schools, sponsor teachers, and purchase basic supplies such as books, chalk and other necessities
for a proper education.

Most  recently,  we  were  the  national  opening  ceremony  coffee  sponsor  of  the  2010  Avon  Walk  For  Breast  Cancer  in  four  (4)  cities
(Washington, D.C., Boston, MA, San Francisco, CA and New York, NY) across the United States.  Coffee Holding was on site in all four cities
serving  their  Entenmann’s  specialty  Arabica  coffees  to  the  participants  who  walk  39  miles  over  two  days.    The  money  raised  did  provide
women and men with breast cancer screening, support and treatment regardless of their ability to pay.

 Competition

 The coffee market is highly competitive.  We compete in the following areas:

 Wholesale Green Coffee.  There are many green coffee dealers throughout the United States.  Many of these dealers have greater financial resources
than we do.  However, we believe that we have both the knowledge and the capability to assist small specialty gourmet coffee roasters with developing and
growing their businesses.  Our almost 40 years of experience as a roaster and a dealer of green coffee allows us to provide our roasting experience as a
value  added  service  to  our  gourmet  roaster  customers.    While  other  coffee  merchants  may  be  able  to  offer  lower  prices  for  coffee  beans,  we  market
ourselves as a value-added supplier to small roasters, with the ability to help them market their specialty coffee products and develop a customer base.  The
assistance we provide our customers includes training, coffee blending and market identification.  Because specialty green coffee beans are sold unroasted
to  small  coffee  shops  and  roasters  that  market  their  products  to  local  gourmet  customers,  we  do  not  believe  that  our  specialty  green  coffee  customers
compete with our private label or branded coffee lines of business.  We believe that the addition of OPTCO as well as our two green coffee salespersons in
South Carolina and Oregon allows us to compete more effectively throughout the country.

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 Private Label Competition.  There are several major producers of coffee for private label sales in the United States.  Many other companies produce
coffee for sale on a regional basis.  Our main competitor is the former retail coffee division of Sara Lee Corporation, which was purchased by Segafredo
Zanetti Group in 2006, now known as Massimo Zanetti Beverage.  Massimo Zanetti Beverage is larger and has more financial and other resources than we
do and, therefore, is able to devote more resources to product development and marketing.  We believe that we remain competitive by providing a higher
level of quality and customer service.  This service includes ensuring that the coffee produced for each label maintains a consistent taste and is delivered on
time and in the proper quantities.  In addition, we provide our private label customers with information on the coffee market on a regular basis.

 Branded Competition.  Our proprietary brand coffees compete with many other brands that are sold in supermarkets and specialty stores, primarily in
the Northeastern United States.  The branded coffee market in both the Northeast and elsewhere is dominated by three large companies:  Kraft General
Foods, Inc. (owner of the Maxwell House brand), Smuckers (owner of the Folgers brand) and Massimo Zanetti Beverage which also markets specialty coffee
in addition to non-specialty coffee.  Our large competitors have greater access to capital and a greater ability to conduct marketing and promotions.  We
believe  that,  while  our  competitors’  brands  may  be  more  nationally  recognizable,  our  Café  Caribe  brand  is  competitive  in  the  fast  growing  Hispanic
demographic  and  our  S&W  brand  has  been  a  popular  and  recognizable  brand  on  the  West  Coast  for  over  80  years.    In  addition,  our  relationship  with
Entenmann’s resulted in Entenmanns’s entry into the coffee business being voted as the second best brand extension of 2007 by Brandweek.com.

Government Regulation

 Our coffee roasting operations are subject to various governmental laws and regulations, which require us to obtain licenses relating to customs, health
and safety, building and land use and environmental protection.  Our roasting facility is subject to state and local air-quality and emissions regulation.  If we
encounter difficulties in obtaining any necessary licenses or if we have difficulty complying with these laws and regulations, then we could be subject to fines
and  penalties,  which  could  have  a  material  adverse  effect  on  our  profitability.    In  addition,  our  product  offerings  could  be  limited,  thereby  reducing  our
revenues.

 We believe that we are in compliance in all material respects with all such laws and regulations and that we have obtained all material licenses and
permits  that  are  required  for  the  operation  of  our  business.    We  are  not  aware  of  any  environmental  regulations  that  have  or  that  we  believe  will  have  a
material adverse effect on our operations.

Employees

 We have 67 full-time employees.  None of our employees are represented by unions or collective bargaining agreements.  Our management believes that
we  maintain  good  working  relationships  with  our  employees.    To  supplement  our  internal  sales  staff,  we  sometimes  engage  independent  national  and
regional sales brokers as independent contractors who work on a commission basis.

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ITEM 1A.  RISK FACTORS

 An investment in our common stock is subject to risks inherent in our business.  Before making an investment decision, you should carefully consider the
risks and uncertainties described below together with all of the other information included in this report.  In addition to the risks and uncertainties described
below,  other  risks  and  uncertainties  not  currently  known  to  us  or  that  we  currently  deem  to  be  immaterial  also  may  materially  and  adversely  affect  our
business, financial condition and results of operations.  The value or market price of our common stock could decline due to any of these identified or other
risks, and you could lose all of your investment.

Risk Factors Affecting Our Company

  Because  our  business  is  highly  dependent  upon  a  single  commodity,  coffee,  any  decrease  in  demand  for  coffee  could  materially  adversely
affect  our  revenues  and  profitability.    Our  business  is  centered  on  essentially  one  commodity:  coffee.    Our  operations  have  primarily  focused  on  the
following areas of the coffee industry:

 •               the roasting, blending, packaging and distribution of private label coffee;
 •               the roasting, blending, packaging and distribution of proprietary branded coffee; and
 •               the sale of wholesale specialty green coffee.

Demand for our products is affected by:

 •               consumer tastes and preferences;
 •               global economic conditions;
 •               demographic trends; and
 •               the type, number and location of competing products.

  Because  we  rely  on  a  single  commodity,  any  decrease  in  demand  for  coffee  would  harm  our  business  more  than  if  we  had  more  diversified  product

offerings and could materially adversely affect our revenues and operating results.

 If we are unable to geographically expand our branded and private label products, our growth will be impeded which could result in reduced
sales  and  profitability.  Our  business  strategy  emphasizes,  among  other  things,  geographic  expansion  of  our  branded  and  private  label  products  as
opportunities arise.  We may not be able to implement successfully this portion of our business strategy.  Our ability to implement this portion of our business
strategy is dependent on our ability to:

 •               market our products on a national scale;
 •               increase our brand recognition on a national scale;
 •               enter into distribution and other strategic arrangements with third party retailers; and
 •               manage growth in administrative overhead and distribution costs likely to result from the planned expansion of our distribution channels.

  Our  sales  and  profitability  may  be  adversely  affected  if  we  fail  to  successfully  expand  the  geographic  distribution  of  our  branded  and  private  label

products.  In addition, our expenses could increase and our profits could decrease as we implement our growth strategy.

 If our hedging policy is not effective, we may not be able to control our coffee costs, we may be forced to pay greater than market value
for  green  coffee  and  our  profitability  may  be  reduced.  The supply and price of coffee beans are subject to volatility and are influenced by numerous
factors which are beyond our control.  Historically, we have used short-term coffee futures and options contracts for the purpose of hedging the effects of
changing green coffee prices.  In addition, during the latter half of fiscal year 2000, we began to acquire futures contracts with longer terms, generally three
to  four  months,  for  the  purpose  of  guaranteeing  an  adequate  supply  of  green  coffee.    Realized  and  unrealized  gains  or  losses  on  options  and  futures
contracts are reflected in cost of sales.  Gains on options and futures contracts reduce cost of sales and losses on options and futures contracts increase
cost  of  sales.    Although  we  had  net  gains  on  options  and  futures  contracts,  we  have  incurred  losses  on  options  and  futures  contracts  during  some  past
reporting periods.  Such losses could materially increase our cost of sales and materially decrease our profitability and adversely affect our stock price.

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 Although the use of these derivative financial instruments has generally enabled us to mitigate the effect of changing prices, no strategy is 100% effective
in eliminating pricing risks and we generally remain exposed to loss on futures contracts when prices decline significantly in a short period of time, and we
would  generally  remain  exposed  to  supply  risk  in  the  event  of  non-performance  by  the  counterparties  to  any  futures  contracts.    Although,  historically,  we
generally have been able to pass green coffee price increases through to customers, thereby maintaining our gross profits, we may not be able to pass price
increases through to our customers in the future.  Our hedging strategy and the hedges that we enter into may not adequately offset the risks of coffee bean
price volatility and our hedges may result in losses.  Failure to properly design and implement an effective hedging strategy may materially adversely affect
our business and operating results.  In this case, our costs of sales may increase, resulting in a decrease in profitability.

 Our revenues and profitability could be adversely affected if our joint venture is not successful.  In April 2006, we entered into a joint venture with
Caruso’s  Coffee,  Inc.  of  Brecksville,  Ohio  and  formed  GCC,  which  engages  in  the  roasting,  packaging  and  sale  of  private  label  specialty  coffee
products.  While we believe that the GCC joint venture will continue to be successful, losses in this joint venture would hurt our profitability.

 In addition, we generally will not be in a position to exercise sole decision-making authority regarding our joint ventures.  Investments in joint ventures may
under certain circumstances, involve risks not present when a third party is not involved, including the possibility that joint venture partners might become
bankrupt  or  fail  to  fund  their  share  of  the  required  capital  contributions.    Joint  venture  partners  may  have  business  interests,  strategies  or  goals  that  are
inconsistent with our business interests, strategies or goals and may be, in cases where we have a minority interest, in a position to take actions contrary to
our policies, strategies or objectives.  Any disputes that may arise between us and our joint venture partners may result in litigation or arbitration that could
increase our expenses and could prevent our officers and/or directors from focusing their time and effort exclusively on our business strategies.  In addition,
we may in certain circumstances be liable for the actions of our third-party joint venture partners.

    Any  inability  to  successfully  implement  our  strategy  of  growth  through  selective  acquisitions,  licensing  arrangements  and  other  strategic
alliances  could  materially  affect  our  revenues  and  profitability.  Part of our growth strategy utilizes the selective acquisition of coffee companies, the
selective acquisition or licensing of additional coffee brands and other strategic alliances presents risks that could result in increased expenditures and could
materially adversely affect our revenues and profitability, including:

 •              such acquisitions, licensing arrangements or other strategic alliances may divert our management’s attention from our existing operations;
 •              we may not be able to successfully integrate any acquired coffee companies or new coffee brands into our existing business;
 •              we may not be able to manage the contingent risks associated with the past operations of, and other unanticipated problems arising in, any
acquired coffee company; and
 •              we may not be able to control unanticipated costs associated with such acquisitions, licensing arrangements or strategic alliances.

In addition, any such acquisitions, licensing arrangements or strategic alliances may result in:

 •              potentially dilutive issuances of our equity securities; and
 •              the incurrence of additional debt.

  As  has  been  our  practice  in  the  past,  we  will  continuously  evaluate  any  such  acquisitions,  licensing  opportunities  or  strategic  alliances  as  they
arise.  However, we have not reached any new agreements or arrangements with respect to any such acquisition, licensing opportunity or strategic alliance
(other than those described herein) at this time and we may not be able to consummate any acquisitions, licensing arrangements or strategic alliances on
terms favorable to us or at all.  The failure to consummate any such acquisitions, licensing arrangements or strategic alliances may reduce our growth and
expansion.

  The  loss  of  any  of  our  key  customers  could  negatively  affect  our  revenues  and  decrease  our  earnings.    We  are  dependant  upon  sales  of
wholesale green coffee to one customer, Green Mountain Coffee Roasters (“GMCR”).  Sales to GMCR accounted for approximately 47% of our net sales for
the fiscal year ended October 31, 2010 and 35% for the fiscal year ended 2009.

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 Although no other customer accounted for greater than 10% of our net sales during this period, other customers may account for more than 10% of
our  net  sales  in  future  periods.    We  generally  do  not  have  long-term  contracts  with  these  or  any  of  our  customers.    Accordingly,  our  customers  can  stop
purchasing our products at any time without penalty and are free to purchase products from our competitors.  The loss of, or reduction in sales to, customers
such as GMCR or any of our other customers to which we sell a significant amount of our products or any material adverse change in the financial condition
of such customers would negatively affect our revenues and decrease our earnings.

  If  we  lose  our  key  personnel,  including  Andrew  Gordon  and  David  Gordon,  our  revenues  and  profitability  could  suffer.    Our  success
depends to a large degree upon the services of Andrew Gordon, our President, Chief Executive Officer, Chief Financial Officer and Treasurer, and David
Gordon, our Executive Vice President – Operations and Secretary.  We also depend to a large degree on the expertise of our coffee roasters.  We do not
have employment contracts with our coffee roasters.  Our ability to source and purchase a sufficient supply of high quality coffee beans and to roast coffee
beans consistent with our quality standards could suffer if we lose the services of any of these individuals.  As a result, our business and operating results
would be adversely affected.  We may not be successful in obtaining and retaining a replacement for either Andrew Gordon or David Gordon if they elect to
stop working for us.  In addition, we do not have key-person insurance on the lives of Andrew Gordon or David Gordon.

If our planned increase in marketing expenditures fails to promote and enhance our brands, the value of our brands could decrease and
our revenues and profitability could be adversely affected.  We believe that promoting and enhancing our brands is critical to our success.  We intend to
increase  our  marketing  expenditures  to  increase  awareness  of  our  brands,  which  we  expect  will  create  and  maintain  brand  loyalty.    If  our  brand-building
strategy is unsuccessful, these expenses may never be recovered, and we may be unable to increase awareness of our brands or protect the value of our
brands.  If we are unable to achieve these goals, our revenues and ability to implement our business strategy could be adversely affected.

  Our  success  in  promoting  and  enhancing  our  brands  will  also  depend  on  our  ability  to  provide  customers  with  high  quality  products  and
service.  Although we take measures to ensure that we sell only fresh roasted coffee, we have no control over our roasted coffee products once they are
purchased by our customers.  Accordingly, wholesale customers may store our coffee for longer periods of time or resell our coffee without our consent, in
each case, potentially affecting the quality of the coffee prepared from our products.  Although we believe we are less susceptible to quality control problems
than many of our competitors because a majority of our products are sold in cans or brick packs unlike whole bean coffees, if consumers do not perceive our
products and service to be of high quality, then the value of our brands may be diminished and, consequently, our operating results and ability to implement
our business strategy may be adversely affected.

 Our roasting methods are not proprietary, so competitors may be able to duplicate them, which could harm our competitive position.  If our
competitive position is weakened, our revenues and profitability could be materially adversely affected.  We consider our roasting methods essential
to  the  flavor  and  richness  of  our  roasted  coffee  and,  therefore,  essential  to  our  brands  of  coffee.    Because  we  do  not  hold  any  patents  for  our  roasting
methods, it may be difficult for us to prevent competitors from copying our roasting methods if such methods become known.  If our competitors copy our
roasting methods, the value of our coffee brands may be diminished, and we may lose customers to our competitors.  In addition, competitors may be able
to develop roasting methods that are more advanced than our roasting methods, which may also harm our competitive position.

  Our  operating  results  may  fluctuate  significantly,  which  makes  our  results  of  operations  difficult  to  predict  and  could  cause  our  results  of
operations to fall short of expectations.  Our operating results may fluctuate from quarter to quarter and year to year as a result of a number of factors,
many of which are outside of our control.  These fluctuations could be caused by a number of factors including:

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 •              fluctuations in purchase prices and supply of green coffee;
 •              fluctuations in the selling prices of our products;
 •              the level of marketing and pricing competition from existing or new competitors in the coffee industry;
 •              the success of our hedging strategy;
 •              our ability to retain existing customers and attract new customers; and
 •              our ability to manage inventory and fulfillment operations and maintain gross margins.

 As a result of the foregoing, period-to-period comparisons of our operating results may not necessarily be meaningful and those comparisons should not
be relied upon as indicators of future performance.  Accordingly, our operating results in future quarters may be below market expectations.  In this event,
the price of our common stock may decline.

 Since we rely heavily on common carriers to ship our coffee on a daily basis, any disruption in their services or increase in shipping costs
could  adversely  affect  our  relationship  with  our  customers,  which  could  result  in  reduced  revenues,  increased  operating  expenses,  a  loss  of
customers or reduced profitability.  We rely on a number of common carriers to deliver coffee to our customers and to deliver coffee beans to us.  We
have  no  control  over  these  common  carriers  and  the  services  provided  by  them  may  be  interrupted  as  a  result  of  labor  shortages,  contract  disputes  and
other factors.  If we experience an interruption in these services, we may be unable to ship our coffee in a timely manner, which could reduce our revenues
and adversely affect our relationship with our customers.  In addition, a delay in shipping could require us to contract with alternative, and possibly more
expensive, common carriers and could cause orders to be cancelled or receipt of goods to be refused.  Any significant increase in shipping costs could lower
our profit margins or force us to raise prices, which could cause our revenue and profits to suffer.

 If there was a significant interruption in the operation of our Colorado facility, we may not have the capacity to service all of our customers and
we  may  not  be  able  to  service  our  customers  in  a  timely  manner,  thereby  reducing  our  revenues  and  earnings.    A  significant  interruption  in  the
operation  of  our  Colorado  coffee  roasting  and  distribution  facility,  whether  as  a  result  of  a  natural  disaster  or  other  causes,  could  significantly  impair  our
ability to operate our business.  As a result, our revenues and earnings would be materially adversely affected.

 A worsening of the United States economy could materially adversely affect our business.  Our revenues and performance depend on consumer
confidence  and  spending,  which  have  recently  deteriorated  due  to  current  worldwide  economic  downturn.    This  economic  downturn  and  decrease  in
consumer spending may adversely impact our revenues, ability to market our products or otherwise implement our business strategy.  For example, we are
highly dependent on consumer demand for specialty coffee and a shift in consumer demand away from specialty coffee due to economic or other consumer
preferences would harm our business.  If the current economic situation deteriorates significantly, our business could be negatively impacted.

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RISK FACTORS RELATED TO THE COFFEE INDUSTRY

  Increases  in  the  cost  of  high  quality  Arabica  or  Robusta  coffee  beans  could  reduce  our  gross  margin  and  profit.    Green  coffee  is  our  largest

single cost of sales.  Coffee is a traded commodity and, in general, its price can fluctuate depending on:

 •              weather patterns in coffee-producing countries;
 •              economic and political conditions affecting coffee-producing countries, including acts of terrorism in such countries;
 •              foreign currency fluctuations; and
 •              trade regulations and restrictions between coffee-producing countries and the United States.

 If the cost of wholesale green coffee increases due to any of these factors, our margins could decrease and our profitability could suffer accordingly.  It is
expected that coffee prices will remain volatile in the coming years.  Although we have historically attempted to raise the selling prices of our products in
response  to  increases  in  the  price  of  wholesale  green  coffee,  when  wholesale  green  coffee  prices  increase  rapidly  or  to  significantly  higher  than  normal
levels, we are not always able to pass the price increases through to our customers on a timely basis, if at all, which adversely affects our operating margins
and cash flow.  We may not be able to recover any future increases in the cost of wholesale green coffee.  Even if we are able to recover future increases,
our operating margins and results of operations may still be materially and adversely affected by time delays in the implementation of price increases.

 Disruptions in the supply of green coffee could result in a deterioration of our relationship with our customers, decreased revenues or could
impair our ability to grow our business.  Green coffee is a commodity and its supply is subject to volatility beyond our control.  Supply is affected by many
factors in the coffee growing countries including weather, political and economic conditions, acts of terrorism, as well as efforts by coffee growers to expand
or form cartels or associations.  If we were unable to procure a sufficient supply of green coffee, our sales would suffer.

 Some of the Arabica coffee beans of the quality we purchase do not trade directly on the commodity markets.  Rather, we purchase the high-end Arabica
coffee beans that we use on a negotiated basis.  We depend on our relationships with coffee brokers, exporters and growers for the supply of our primary
raw  material,  high  quality  Arabica  coffee  beans.    If  any  of  our  relationships  with  coffee  brokers,  exporters  or  growers  deteriorate,  we  may  be  unable  to
procure a sufficient quantity of high quality coffee beans at prices acceptable to us or at all.  In such case, we may not be able to fulfill the demand of our
existing  customers,  supply  new  retail  stores  or  expand  other  channels  of  distribution.    A  raw  material  shortage  could  result  in  a  deterioration  of  our
relationship with our customers, decreased revenues or could impair our ability to expand our business.

 The coffee industry is highly competitive and if we cannot compete successfully, we may lose our customers or experience reduced sales and
profitability.  The coffee markets in which we do business are highly competitive and competition in these markets could become increasingly more intense
due  to  the  relatively  low  barriers  of  entry.    The  industry  in  which  we  compete  is  particularly  sensitive  to  price  pressure,  as  well  as  quality,  reputation  and
viability  for  wholesale  and  brand  loyalty  for  retail.    To  the  extent  that  one  or  more  of  our  competitors  becomes  more  successful  with  respect  to  any  key
competitive factor, our ability to attract and retain customers could be materially adversely affected.  Our private label and branded coffee products compete
with other manufacturers of private label coffee and branded coffees.  These competitors, such as Kraft General Foods, Inc. (owner of the Maxwell House
brand), Massimo Zanetti Beverage, and Smuckers (owner of the Folgers brand), have much greater financial, marketing, distribution, management and other
resources  than  we  do  for  marketing,  promotions  and  geographic  and  market  expansion.    In  addition,  there  are  a  growing  number  of  specialty  coffee
companies  who  provide  specialty  green  coffee  and  roasted  coffee  for  retail  sale.    If  we  are  unable  to  compete  successfully  against  existing  and  new
competitors, we may lose our customers or experience reduced sales and profitability.

15

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
 
ITEM 1B. UNRESOLVED STAFF COMMENTS

 Not applicable.

ITEM 2.  PROPERTIES

 We are headquartered at 3475 Victory Boulevard, Staten Island, New York, where we lease office and warehouse space.  We pay annual rent of $117,420

under the terms of the lease, which expires on October 31, 2023.

 We lease a 50,000 square foot facility located at 27700 Frontage Road in La Junta, Colorado from the City of La Junta.  We pay annual rent of $100,093

through January of 2024.

 We also use a variety of independent, bonded commercial warehouses to store our green coffee beans.  Our management believes that our facilities are

adequate for our current operations and for our contemplated operations in the foreseeable future.

ITEM 3.   LEGAL PROCEEDINGS

We are not a party to, and none of our property is the subject of, any pending legal proceedings other than routine litigation that is incidental to our

business.  To our knowledge, no governmental authority is contemplating initiating any such proceedings.

ITEM 4.   (REMOVED AND RESERVED)

16

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
 
 
PART II

ITEM 5.   MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY
SECURITIES

 Our common stock trades on Nasdaq under the symbol “JVA.”  On June 25, 2010, our Board of Directors approved a regular dividend program of $0.03
per share to shareholders (each, a “Quarterly Dividend”).  We paid a Quarterly Dividend on July 29, 2010 and October 28, 2010.  We have not declared or
paid any other dividends on our common stock during the last two fiscal years.  At December 31, 2010, there were 371 holders of record of an aggregate of
5,490,823 shares of our common stock issued and outstanding.

 We did not repurchase any of our common stock during the quarter ended October 31, 2010.

 The following table sets forth the high and low sales prices of our common stock for each quarter of the last two fiscal years.

High

Low

2009
 $
 $
 $
 $
2010
 $
 $
 $
 $

1.79  
4.91  
4.98  
5.21  

$4.83  
$5.17  
$4.12  
$4.85  

0.77  
0.56  
1.87  
3.55  

$3.85  
$3.80  
$3.71  
$3.89  

1st Quarter
2nd Quarter
3rd Quarter
4th Quarter

1st Quarter
2nd Quarter
3rd Quarter
4th Quarter

 $
 $
 $
 $

 $
 $
 $
 $

17

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITEM 6.   SELECTED FINANCIAL DATA

  The  following  table  sets  forth  selected  financial  data  for  the  last  five  years  from  the  consolidated  financial  statements  of  Coffee  Holding  Co.,  Inc.    The

following information is only a summary, and you should read it in conjunction with our consolidated financial statements and notes beginning on page F-1.

2010

For the Years Ended October 31,
2008

2009

2007

(Dollars in thousands, except per share data)

2006

83,492    $
72,932     
10,560     
6,545     
4,015     
(143)    
3,872     
1,479     
(4)    
2,389    $

0.44    $

74,452    $
64,440     
10,012     
6,389     
3,623     
1,869     
5,492     
2,159     
(42)    
3,291    $

0.60    $

71,186    $
68,762     
2,424     
6,363     
(3,939)    
(86)    
(4,025)    
(1,430)    
(2)    
(2,597)   $

(0.47)   $

57,365    $
49,071     
8,294     
6,842     
1,452     
(90)    
1,362     
418     
(7)    
937    $

0.17    $

51,171 
43,576 
7,595 
6,231 
1,364 
(68)
1,296 
602 
(6 
700 

0.13 

2010

2009

At October 31,
2008

2007

2006

(Dollars in thousands, except per shares data)

24,193    $
2,307     
–     
10,662     
13,482     
2.46    $

19,804    $
792     
–     
8,625     
11,133     
2.05    $

21,002    $
3,522     
–     
13,151     
7,847     
1.44    $

20,397    $
897     
–     
8,194     
12,202     
2.05    $

18,982 
2,543 
– 
7,640 
11,342 
2.05 

2010

At October 31,
2008
(Dollars in thousands, except per shares data)

2007

2009

2006

.44  $
.44  $
333,978  $

.60    $
.60    $
-    $

(.47)   $
(.47)   $
1,544,568    $

.17    $
.17    $
-    $

.13 
.13 
- 

18

Income Statement Data:
Net sales
Cost of sales
Gross profit
Operating expenses
Income (loss) from operations
Other income (expense)
Income (loss) before income taxes
Provision (benefit) for income taxes
Non controlling interest
Net income (loss)

Net income (loss) per share – Basic and diluted

Balance Sheet Data:
Total assets
Short-term debt
Long-term debt
Total liabilities
Stockholders’ equity
Book value per share

Per Common Share Data:
Basic EPS
Diluted EPS
Cash dividends declared

  $

  $

  $

  $

  $

$
$
$

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
 
 
   
   
 
 
 
 
   
     
     
     
     
 
   
   
   
   
   
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
  
 
  
 
  
   
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
  
 
  
 
  
 
  
 
 
ITEM 7.   MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATION

Cautionary Note on Forward-Looking Statements

 Some of the matters discussed under the caption “Management’s Discussion and Analysis of Financial Condition and Results of Operation,” “Business,”
“Risk Factors” and elsewhere in this annual report include forward-looking statements made pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995.  We have based these forward-looking statements upon information available to management as of the date of this Form 10-K
and management’s expectations and projections about future events, including, among other things:

 •               the impact of rapid or persistent fluctuations in the price of coffee beans;

 •               fluctuations in the supply of coffee beans;

 •               general economic conditions and conditions which affect the market for coffee;

 •               the macro global economic environment;

 •               our success in implementing our business strategy or introducing new products;

 •               our ability to attract and retain customers;

 •               our success in expanding our market presence in new geographic regions;

 •               the effects of competition from other coffee manufacturers and other beverage alternatives;

 •               changes in tastes and preferences for, or the consumption of, coffee;

 •               our ability to obtain additional financing; and

 •               other risks which we identify in future filings with the Securities and Exchange Commission (the “SEC”).

In some cases, you can identify forward-looking statements by terminology such as “may,” “will,” “should,” “could,” “predict,” “potential,” “continue,”
“expect,” “anticipate,” “future,” “intend,” “plan,” “believe,” “estimate” and similar expressions (or the negative of such expressions).  Any or all of our forward
looking  statements  in  this  annual  report  and  in  any  other  public  statements  we  make  may  turn  out  to  be  wrong.    They  can  be  affected  by  inaccurate
assumptions we might make or by known or unknown risks and uncertainties.  Consequently, no forward-looking statement can be guaranteed.  In addition,
we undertake no responsibility to update any forward-looking statement to reflect events or circumstances, that occur after the date of this annual report.

19

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Overview

We  are  an  integrated  wholesale  coffee  roaster  and  dealer  in  the  United  States  and  one  of  the  few  coffee  companies  that  offers  a  broad  array  of
coffee products across the entire spectrum of consumer tastes, preferences and price points.  As a result, we believe that we are well-positioned to increase
our profitability and endure potential coffee price volatility throughout varying cycles of the coffee market and economic conditions.

Our operations have primarily focused on the following areas of the coffee industry:

 • 

 • 

 • 

the sale of wholesale specialty green coffee;

the roasting, blending, packaging and sale of private label coffee; and

the roasting, blending, packaging and sale of our seven brands of coffee.

Our operating results are affected by a number of factors including:

 • 

the level of marketing and pricing competition from existing or new competitors in the coffee industry;

 • 

 • 

 • 

our ability to retain existing customers and attract new customers;

fluctuations in purchase prices and supply of green coffee and in the selling prices of our products; and

our ability to manage inventory and fulfillment operations and maintain gross margins.

  Our  net  sales  are  driven  primarily  by  the  success  of  our  sales  and  marketing  efforts  and  our  ability  to  retain  existing  customers  and  attract  new
customers.  For this reason, we have made the strategic decision to invest in measures that will increase net sales.  In February 2004, we acquired certain
assets of Premier Roasters, LLC, including equipment and a roasting facility in La Junta, Colorado.  We also hired a West Coast Brand Manager to market
our  S&W  brand  and  to  increase  sales  of  S&W  coffee  to  new  customers.    In  April  2006,  we  entered  into  a  joint  venture  with  Caruso’s  Coffee,  Inc.  of
Brecksville,  Ohio  and  formed  GCC,  which  engages  in  the  roasting,  packaging  and  sale  of  private  label  specialty  coffee  products.    We  own  a  60%  equity
interest in GCC and we are the exclusive supplier of its coffee inventory.  We believe that the joint venture will allow us to bid on the private label gourmet
whole bean business which we have not been equipped to pursue from an operational standpoint in the past.  With this specialty roasting facility in place, in
many cases right in the backyard of our most important wholesale and retail customers, we believe that we are in an ideal position to combine our current
canned private label business with high-end private label specialty whole bean business.  High-end specialty whole bean coffee sells for as much as three
times  more  per  pound  than  the  canned  coffees  in  which  we  currently  specialize.    As  a  result  of  these  efforts,  net  sales  increased  in  our  specialty  green
coffee,  private  label  and  branded  coffee  business  lines  in  both  dollars  and  pounds  sold.    In  addition,  the  number  of  our  customers  in  all  three  areas
increased.

20

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 We closed our manufacturing operations at our Brooklyn, New York location in May 2009. The majority of our processing has been moved to our
Colorado  facility  with  our  GCC  facility  in  Brecksville,  Ohio  becoming  more  involved  with  our  everyday  coffee  production.  We  have  leased  office  and
warehouse space located in Staten Island, New York to house the corporate offices and serve as temporary storage of our branded product. We sold the
property located in Brooklyn, New York in October 2009 for a pre-tax gain of approximately $2,108,000, which enhanced our already strong cash position
and  liquidity.    We  used  the  proceeds  of  the  sale  to  pay  down  our  line  of  credit  borrowings  and  reduce  interest  expense.    Although  we  incurred  a  related
severance  cost  of  $78,500  in  the  third  quarter  of  fiscal  year  2009,  we  believe  that  these  measures  will  reduce  long-term  operating  expenses,  increase
efficiencies and ultimately increase the profitability of our Company.

On May 17, 2010, we completed the Organic Products Transaction for a purchase price consisting of: a) $450,000 in cash on the Closing Date, b)
an additional $50,000 in cash if Buyer generates a pre-tax net profit of $300,000 or more within a certain period, which payment will be made on or before
June 15, 2011, c) 50,000 shares of Company common stock on the Closing Date (the “Common Stock Payment”), d) up to an additional 10,000 shares of
Company common stock if Buyer generates a pre-tax net profit of $300,000 or more within certain periods, which payments of up to 5,000 shares each will
be made on June 15, 2011 and June 15, 2012 (the “Supplemental Common Stock Payments”), and e) on the Closing Date, $1,809,924.24, which amount
was based on the cost of inventory transferred to Buyer.  All of the employees of Seller became employees of Buyer at the closing and Buyer has entered
into  two-year  employment  agreements  with  each  of  Seller’s  principals,  Garth  Smith  and  Gaylene  Smith,  to  ensure  continuity  of  the  business.    Buyer  will
operate under the “Organic Products Trading Company” name from Seller’s Vancouver, Washington location.

  In  July  2007,  we  entered  into  a  three-year  licensing  agreement  with  Entenmann’s  Products,  Inc.,  a  subsidiary  of  Entenmann’s,  Inc.,  (which  was
subsequently amended) which is one of the nation’s oldest  baking  companies.    The  agreement  gives  us  the  exclusive  rights  to  manufacture,  market  and
distribute a full line of Entenmann’s brand coffee products throughout the United States.  We are continuing to develop not only mainstream Entenmann’s
coffee items, but upscale flavored Entenmann’s products in twelve-ounce valve bags as well.  These products will give the line a visible upscale image to our
retailers and their customers, which we believe will be integral to the long term success of this arrangement.

 Our net sales are affected by the price of green coffee.  We purchase our green coffee from dealers located primarily within the United States.  The
dealers supply us with coffee beans from many countries, including Colombia, Mexico, Kenya, Indonesia, Brazil and Uganda.  The supply and price of coffee
beans are subject to volatility and are influenced by numerous factors which are beyond our control.  For example, in Brazil, which produces approximately
40%  of  the  world’s  green  coffee,  the  coffee  crops  are  historically  susceptible  to  frost  in  June  and  July  and  drought  in  September,  October  and
November.    However,  because  we  purchase  coffee  from  a  number  of  countries  and  are  able  to  freely  substitute  one  country’s  coffee  for  another  in  our
products, price fluctuations in one country generally have not had a material impact on the price we pay for coffee.  Accordingly, price fluctuations in one
country generally have not had a material effect on our results of operations, liquidity and capital resources.  Historically, because we generally have been
able to pass green coffee price increases through to customers, increased prices of green coffee generally result in increased net sales.

 We have used short-term coffee futures and options contracts primarily for the purpose of partially hedging and minimizing the effects of changing
green coffee prices and to reduce our cost of sales.  In addition, we acquire futures contracts with longer terms, generally three to four months, primarily for
the purpose of guaranteeing an adequate supply of green coffee at favorable prices.  Although the use of these derivative financial instruments has enabled
us  to  mitigate  the  effect  of  changing  prices,  no  strategy  can  entirely  eliminate  pricing  risks  and  we  generally  remain  exposed  to  loss  when  prices  decline
significantly  in  a  short  period  of  time.    In  addition,  we  would  remain  exposed  to  supply  risk  in  the  event  of  non-performance  by  the  counterparties  to  any
futures contracts.  If the hedges that we enter into do not adequately offset the risks of coffee bean price volatility or our hedges result in losses, our cost of
sales may increase, resulting in a decrease in profitability.

21

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Critical Accounting Policies and Estimates

 The preparation of financial statements and related disclosures in conformity with accounting principles generally accepted in the United States of
America  (“U.S.  GAAP”)  requires  management  to  make  estimates  and  assumptions  that  affect  the  amounts  reported  in  the  financial  statements  and
accompanying notes.  Estimates are used for, but not limited to, the accounting for the allowance for doubtful accounts, inventories, assets held for sale,
income taxes and loss contingencies.  Management bases its estimates on historical experience and on various other assumptions that are believed to be
reasonable under the circumstances.  Actual results could differ from these estimates under different assumptions or conditions.

 We believe the following critical accounting policies, among others, may be impacted significantly by judgment, assumptions and estimates used in

the preparation of the financial statements:

• 

• 

• 

• 

• 

We recognize revenue in accordance with the relevant authoritative guidance.  Revenue is recognized at the point title and risk of ownership
transfers to its customers which is upon the shippers taking possession of the goods because i) title passes in accordance with the terms of the
purchase orders and with its agreements with its customers, ii) any risk of loss is covered by the customers’ insurance, iii) there is persuasive
evidence of a sales arrangement, iv) the sales price is determinable and v) collection of the resulting receivable is reasonably assured.  Thus,
revenue is recognized at the point of shipment.

Our allowance for doubtful accounts is maintained to provide for losses arising from customers’ inability to make required payments.  If there is
deterioration of our customers’ credit worthiness and/or there is an increase in the length of time that the receivables are past due greater than
the historical assumptions used, additional allowances may be required.  For example, every additional one percent of our accounts receivable
that becomes uncollectible, would decrease our operating income by approximately $89,000 for the year ended October 31, 2010.  The reserve
for sales discounts represents the estimated discount that customers will take upon payment.  The reserve for other allowances represents the
estimated amount of returns, slotting fees and volume based discounts estimated to be incurred by the Company from its customers.

Inventories are stated at lower of cost (determined on a first-in, first-out basis) or market.  Based on our assumptions about future demand and
market conditions, inventories are subject to be written-down to market value.  If our assumptions about future demand change and/or actual
market conditions are less favorable than those projected, additional write-downs of inventories may be required.  Each additional one percent
of potential inventory writedown would have decreased operating income by approximately $82,000 for the year ended October 31, 2010.

We  account  for  income  taxes  in  accordance  with  the  relevant  authoritative  guidance.    Deferred  tax  assets  and  liabilities  are  computed  for
temporary differences between the financial statement and tax basis of assets and liabilities that will result in taxable or deductible amounts in
the future based on enacted tax rates in effect for the year in which the differences are expected to reverse.  Deferred tax assets are reflected
on the balance sheet when it is determined that it is more likely than not that the asset will be realized.  Accordingly, our net deferred tax asset
as of October 31, 2010 of $38,000 may require a valuation allowance if we do not generate taxable income.

Our goodwill consists of the cost in excess of the fair market value of the acquired net assets of OPTCO. This company has been integrated into
a  structure  which  does  not  provide  the  basis  for  separate  reporting  units.  Consequently,  the  Company  is  a  single  reporting  unit  for  goodwill
impairment  testing  purposes.  We  also  have  intangible  assets  consisting  of  customer  list  and  relationships  and  trademarks  acquired  from
OPTCO. At October 31, 2010 our balance sheet reflected goodwill and intangible assets as set forth below:

Customer list and relationships, net
Trademarks
Goodwill

22

October 31, 2010  

 $

146,250 
180,000 
440,000 

 $

766,250 

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
 
 
  
  
 
   
  
 
 
   
  
 
 
Goodwill  and  the  trademarks  which  are  deemed  to  have  indefinite  lives  are  subject  to  annual  impairment  tests.  Goodwill  and
trademarks  impairment  tests  require  the  comparison  of  the  fair  value  and  carrying  value  of  reporting  units.  We  assess  the  potential
impairment of goodwill and trademarks annually and on an interim basis whenever events or changes in circumstances indicate that the
carrying value may not be recoverable. Upon completion of such review, if impairment is found to have occurred, a corresponding charge
will be recorded. The value assigned to the customer list and relationships is being amortized over a twenty year period.

Because  the  Company  is  a  single  reporting  unit,  the  closing  NASDAQ  Capital  Market  price  of  our  Common  Stock  as  of  the  acquisition
date was used as a basis to measure the fair value of goodwill. In addition, the Company retained a third party outside valuation firm to
assist  it  in  acquisition  valuation  as  of  May  17,  2010.  Goodwill  and  trademarks  will  be  tested  annually  at  the  end  of  each  fiscal  year  to
determine whether they have been impaired. Upon completion of each annual review, there can be no assurance that a material charge
will not be recorded. Impairment testing is required more often than annually if an event or circumstance indicates that an impairment or
decline in value may have occurred.

Year Ended October 31, 2010 (Fiscal Year 2010) Compared to the Year Ended October 31, 2009 (Fiscal Year 2009)

 Net Income.  We had net income of $2,389,361, or $0.44 per share (basic and diluted), for the fiscal year ended October 31, 2010 compared to a
net income of $3,291,066, or $0.60 per share (basic and diluted) for the fiscal year ended October 31, 2009.  Results for the fiscal year ended October 31,
2009 include a one-time gain of $1,205,796, or $0.22 cents per share, on the sale of the company’s Brooklyn, New York facility.

 Net Sales.  Net sales totaled $83,491,967 for the fiscal year ended October 31, 2010, an increase of $9,040,294, or 12.1%, from $74,451,673 for
the fiscal year ended October 31, 2009.  The increase in net sales reflects higher coffee prices during fiscal year 2010 as compared to fiscal year 2009, as
well as an increase in pounds of coffee sold as we surpassed 40 million pounds for the first time in the history of the Company.

 Cost of Sales.  Cost of sales for the fiscal year ended October 31, 2010 was $72,931,626, or 87.3% of net sales, as compared to $64,439,494, or
86.6%, of net sales for the fiscal year ended October 31, 2009.  Cost of sales consists primarily of the cost of green coffee and packaging materials and
realized and unrealized gains or losses on hedging activity.  The increase in cost of sales reflects the increased cost of green coffee.  Cost of sales includes
purchases of approximately $19.3 million and $16.7 million in fiscal years 2010 and 2009, respectively, from a related party.  

 Gross Profit.  Gross profit for the fiscal year ended October 31, 2010 was $10,560,341, an increase of $548,162 from $10,012,179 for the fiscal
year ended October 31, 2009.  Gross profit as a percentage of net sales decreased to 12.6% for the fiscal year ended October 31, 2010 from 13.4% for the
fiscal year ended October 31, 2009 due to higher green coffee prices.

  Operating  Expenses.    Total  operating  expenses  increased  $155,547,  or  2.4%,  to  $6,544,597  for  the  fiscal  year  ended  October  31,  2010  from
$6,389,050 for the fiscal year ended October 31, 2009 due to a slight increase in selling and administrative expense, partially offset by a slight decrease in
officers' salaries.  Selling and administrative expenses increased $183,746, or 3.2%, to $5,809,397 for the year ended October 31, 2010 from $5,625,651 for
2009.  The slight increase in selling and administrative expenses reflects several factors, including increases of approximately $20,000 in advertising costs,
$33,000 in insurance cost, $153,000 in professional services, $20,000 in office expenses and $118,000 in travel/show and demo costs, partially offset by
decreases of approximately $103,000 in salaries, $50,000 in utilities and $16,000 in moving costs.

Advertising and travel/show and demo costs increased as we were much more aggressive in the promotion of our products in the attempt to expand
our markets.  Professional services increase primarily due to the acquisition of our subsidiary “OPTCO” and insurance costs increased due to the coverage of
“OPTCO.”    Salaries  decreased  due  to  our  cost  cutting  efforts,  utilities  decreased  due  to  the  shifting  of  our  manufacturing  to  Colorado  and  Ohio  and  the
moving costs were a one time cost incurred in fiscal 2009.

 Other Income (Expense).  Other expense was $142,993 for the fiscal year ended October 31, 2010 as compared to other income of $1,869,300 for

the fiscal year ended October 31, 2009.  The decrease in other income was attributable to the sale of our manufacturing facilities during fiscal 2009.

 Income Before Taxes and Noncontrolling Interest in Subsidiary.  We had income of $3,872,751 before income taxes and noncontrolling interest
in  subsidiary  for  the  fiscal  year  ended  October  31,  2010  compared  to  income  of  $5,492,429  for  the  fiscal  year  ended  October  31, 2009.    The  sale  of  our
manufacturing facilities during fiscal 2009 resulted in a one time gain of $2,107,501.  The income for the year ended October 31, 2009 would have been
$3,384,928 without the gain from the sale of our manufacturing facility.  Therefore a comparison on an operational basis, as adjusted for the effect of the
one-time  gain  on  the  sales  of  the  facility,  shows  that  our  income  actually  increased  $487,823  for  the  year  ended  October  31,  2010  from  $3,384,928  to
$3,872,751.  The increase was primarily attributable to our increased gross profit on higher sales.

  Income  Taxes.    Our  provision  for  income  taxes  for  the  fiscal  year  ended  October  31,  2010  totaled  $1,479,489  compared  to  a  provision  of
$2,159,319 for the fiscal year ended October 31, 2009.  The change was attributable to lower total income due to the sale of our manufacturing facility during
fiscal 2009.

23

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Liquidity and Capital Resources

 As of October 31, 2010, we had working capital of $11,387,396, which represented a $1,842,601 increase from our working capital of $9,544,795 as
of October 31, 2009, and total stockholders’ equity of $13,482,346 which increased by $2,349,383 from our total stockholders’ equity of $11,132,963 as of
October 31, 2009.  Our working capital increased primarily due to an increase of $3,390,277 in inventories and $1,335,676 in prepaid green coffee, partially
offset by a decrease of $1,321,849 in accounts receivable.  At October 31, 2010, the outstanding balance on our line of credit was $2,306,749 compared to
$791,628 at October 31, 2009.  Total stockholders’ equity increased primarily due to an increase in retained earnings as a result of our net income for fiscal
year 2010.

On February 17, 2009, the Company entered into a financing agreement with Sterling National Bank (“Sterling”) for a $5,000,000 credit facility.  The
credit facility is a revolving $5,000,000 line of credit and the Company can draw on the line at an amount up to 85% of eligible accounts receivable and 25%
of eligible inventory consisting of green coffee beans and finished coffee not to exceed $1,000,000.  Sterling shall have the right from time to time to adjust
the  foregoing  percentages  based  upon,  among  other  things,  dilution,  its  sole  determination  of  the  value  or  likelihood  of  collection  of  eligible  accounts
receivables owed to the Company, considerations regarding inventory, and other factors.  The credit facility is payable monthly in arrears on the average
unpaid balance of the line of credit at an interest rate equal to a per annum reference rate (5.00% and 4.25% at October 31, 2010 and 2009, respectively)
plus 1.0%.  The initial term of the credit facility is three years, expiring February 17, 2012, and shall be automatically extended for successive periods of one
year each unless one party shall have provided the other party with a written notice of termination at least ninety days prior to the expiration of the initial
contract term or any renewal term.  The credit facility is secured by all tangible and intangible assets of the Company and was personally guaranteed by two
officers/stockholders of the Company.  The personal guarantees of the two officers/stockholders were released by Sterling effective October 31, 2009.

The credit facility contains covenants that place annual restrictions on the Company’s operations, including covenants relating to debt restrictions,
capital expenditures, minimum deposit restrictions, tangible net worth, net profit, leverage, employee loan restrictions, distribution restrictions (common stock
and  preferred  stock),  dividend  restrictions,  and  restrictions  on  intercompany  transactions.    The  credit  facility  also  requires  that  the  Company  maintain  a
minimum  working  capital  at  all  times.    The  initial  borrowings  under  the  revolving  credit  facility  were  used  to  repay  the  outstanding  principal  and  accrued
interest under the $4,500,000 line of credit previously held with Merrill Lynch, which was terminated and replaced with the revolving line of credit, with the
excess being available for working capital purposes.

On July 22, 2010, the Company had the credit facility increased to $7,000,000.  In addition, OPTCO was added as a co-borrower and the inventory
sublimit was raised from $1,000,000 to $2,000,000.  The term of the facility has been extended to February 17, 2013.  Additionally, the Company received a
limited credit guarantee of $1,800,000 from the not-for–profit entity CORDAID that is available to be used as collateral for the loan facility to Sterling.

CORDAID, a non-profit organization that supports development projects in developing countries, registered under the laws of the Netherlands, has
agreed  to  make  available  $1,800,000  to  be  used  as  collateral  by  OPTCO  for  a  loan  facility  from  Sterling  to  the  Company  under  a  Guarantee
Agreement.    OPTCO  has  agreed  to  pre-finance  coffee  from  small  coffee  producer  groups.    The  Company  pays  a  guarantee  fee  of  1.5%  per  year  in
advance.  The Guarantee Agreement expires no later than March 31, 2011 and can be extended for one additional year.  In addition, the Company has a
corporate guarantee as security to Cordaid as the first loss guarantee of 25% of the outstanding amount of the guarantee up to a maximum of $350,000.

On July 23, 2010, the Company amended their credit facility regarding the payment of dividends.  The facility agreement was changed to allow the

payment of quarterly dividends of not more than 3 cents per share.

As of October 31, 2010 and 2009 the outstanding balance under the bank line of credit was $2,306,749 and $791,628, respectively.  The Company

was in compliance with all required financial covenants at October 31, 2010 and 2009.

We closed our manufacturing operations at our Brooklyn, New York location in May 2009. The majority of our processing has been moved to our La
Junta, Colorado facility with our GCC facility in Brecksville, Ohio becoming more involved with our everyday coffee production. We have leased office and
warehouse space located in Staten Island, New York to house the corporate offices and serve as temporary storage of our branded product. We sold the
property located in Brooklyn, New York in October 2009 for a pre-tax gain of approximately $2,108,000, which enhanced our already strong cash position
and  liquidity.    We  used  the  proceeds  of  the  sale  to  pay  down  our  line  of  credit  borrowings  and  reduce  interest  expense.    Although  we  incurred  a  related
severance cost of $78,500 in the third quarter of fiscal 2009, we believe that these measures will reduce long-term operating expenses, increase efficiencies
and ultimately increase the profitability of our Company.

24

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 For the fiscal year ended October 31, 2010 our operating activities provided net cash of $1,342,092 as compared to the fiscal year ended October
31, 2009 when operating activities provided net cash of $814,515.  The increased cash flow from operations for the fiscal year ended October 31, 2010 was
primarily due to decreases in accounts receivable of $1,304,231, partially offset by increases in accounts payable of $468,156.

For the fiscal year ended October 31, 2010, our investing activities used net cash of $2,623,687 as compared to the fiscal year October 31, 2009
when net cash provided by investing activities was $2,731,665.  The increase in our uses of cash in investing activities was primarily due to the gain realized
in fiscal 2009 from the sale of our manufacturing facility of $2,906,473 and by the cost of the acquisition of our subsidiary of $2,259,924.

  For  the  fiscal  year  ended  October  31,  2010,  our  financing  activities  provided  net  cash  of  $1,181,143  compared  to  net  cash  used  in  financing
activities of $2,736,105 for the fiscal year ended October 31, 2009.  The change in cash flow from financing activities for the fiscal year ended October 31,
2010  was  primarily  due  to paying  off  our  old  line  of  credit  with  Merrill  Lynch  Business  Financial  Services,  Inc.  in  fiscal  year  2009,  partially  offset  by  the
payment of dividends of $333,978 during fiscal year 2010.

 We expect to fund our operations, including paying our liabilities, funding capital expenditures and making required payments on our debts, through
October 31, 2011 with cash provided by operating activities and the use of our credit facility.  In addition, an increase in eligible accounts receivable and
inventory would permit us to make additional borrowings under our line of credit.

Off-Balance Sheet Arrangements

 We do not have any off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition,

changes in financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources that is material to investors.

ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Market risks relating to our operations result primarily from changes in interest rates and commodity prices as further described below.

Interest  Rate  Risks. We  are  subject  to  market  risk  from  exposure  to  fluctuations  in  interest  rates.    At  October  31,  2010,  our  debt  consisted  of
$2,306,749 of variable rate debt under our revolving line of credit.  Our line of credit provides for a maximum of $7,000,000 and is payable monthly in arrears
on the average unpaid balance of the line of credit at an interest rate equal to a per annum reference rate (currently 5.00%) plus 1%.  This loan is secured by
tangible and intangible assets of the Company.

Commodity Price Risks. The supply and price of coffee beans are subject to volatility and are influenced by numerous factors which are beyond
our control.  Historically, we have used short-term coffee futures and options contracts (generally with terms of two months or less) primarily for the purpose
of  partially  hedging  and  minimizing  the  effects  of  changing  green  coffee  prices,  as  further  explained  in  Note  2  of  the  notes  to  financial  statements  in  this
report.  In addition, during the latter half of fiscal 2000, we began to acquire futures contracts with longer terms (generally three to four months) primarily for
the purpose of guaranteeing an adequate supply of green coffee.  The use of these derivative financial instruments has enabled us to mitigate the effect of
changing  prices  although  we  generally  remain  exposed  to  loss  when  prices  decline  significantly  in  a  short  period  of  time  or  remain  at  higher  levels,
preventing us from obtaining inventory at favorable prices.  We generally have been able to pass green coffee price increases through to customers, thereby
maintaining  our  gross  profits.    However,  we  cannot  predict  whether  we  will  be  able  to  pass  inventory  price  increases  through  to  our  customers  in  the
future.  We believe our hedging policies remain a vital element to our business model not only in controlling our cost of sales, but also giving us the flexibility
to obtain the inventory necessary to continue to grow our sales while minimizing margin compression during a time of historically high coffee prices.

At October 31, 2010, the Company held 37 future contracts for the purchase of 1,387,500 pounds of coffee at a weighted average price of $1.872
per pound compared to 50 future contracts for the purchase of 1,875,000 pounds of coffee at a weighted average price of $1.35 per pound for the fiscal year
ended October 31, 2009.  The fair market value of coffee applicable to such contracts was $2.054 and $1.36 per pound, respectively.

25

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITEM 8.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

See pages F-1 through F-31 following the Exhibit Index of this Annual Report on Form 10-K.

ITEM 9.  CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE

None.

ITEM 9A.  CONTROLS AND PROCEDURES

Evaluation  of  Disclosure  Controls  and  Procedures.  Management,  which  includes  our  President,  Chief  Executive  Officer  and  Chief  Financial
Officer, has evaluated the effectiveness of the Company’s disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) of the Securities
Exchange Act of 1934, as amended (the “Exchange Act”)) as of the end of the period covered by this report.  Based upon that evaluation, the Company’s
President, Chief Executive Officer and Chief Financial Officer concluded that the disclosure controls and procedures were effective to ensure that information
required to be disclosed in the reports that we file and submit under the Exchange Act is (i) recorded, processed, summarized and reported as and when
required  and  (ii)  accumulated  and  communicated,  as  is  appropriate,  to  the  Company’s  management,  including  its  principal  executive  officer  and  financial
officer to allow timely decisions regarding disclosure.

Management  Report  on  Internal  Control  Over  Financial  Reporting.    The  management  of  the  Company  is  responsible  for  establishing  and
maintaining adequate internal control over financial reporting. The Company’s internal control system is a process designed to provide reasonable assurance
to the Company’s management and Board of Directors regarding the preparation and fair presentation of published financial statements.

Our internal control over financial reporting includes policies and procedures that pertain to the maintenance of records that, in reasonable detail,
accurately and fairly reflect transactions and dispositions of assets, provide reasonable assurances that transactions are recorded as necessary to permit
preparation  of  financial  statements  in  accordance  with  accounting  principles  generally  accepted  in  the  United  States  of  America,  and  that  receipts  and
expenditures  are  being  made  only  in  accordance  with  authorizations  of  our  management  and  the  directors,  and  provide  reasonable  assurance  regarding
prevention or timely detection of unauthorized acquisition, use or disposition of our assets that could have a material effect on our financial statements.

  Because  of  its  inherent  limitations,  internal  control  over  financial  reporting  may  not  prevent  or  detect  misstatements.    Also,  projections  of  any
evaluation  of  effectiveness  to  future  periods  are  subject  to  the  risk  that  controls  may  become  inadequate  because  of  changes  in  conditions,  or  that  the
degree of compliance with the policies or procedures may deteriorate.

 Our management assessed the effectiveness of its internal control over financial reporting as of October 31, 2010.  In making this assessment, the
management  used  the  criteria  set  forth  by  the  Committee  of  Sponsoring  Organizations  of  the  Treadway  Commission  in  Internal  Control-Integrated
Framework.  Based on our assessment our management believes that, as of October 31, 2010, our internal control over financial reporting is effective based
on those criteria.

 There have been no changes in our internal control over financial reporting identified in connection with the evaluation that occurred during our last

fiscal quarter that has materially affected, or that is reasonably likely to materially affect, the Company’s internal control over financial reporting.

 Attestation Report of the Registered Public Accounting Firm.

This annual report does not include an attestation report of our registered public accounting firm regarding internal control over financial reporting.
Management’s report was not subject to attestation by our registered public accounting firm pursuant to section 989G of the Dodd-Frank Wall Street Reform
and Consumer Protection Act that permits us to provide only management’s report in this annual report.

ITEM 9B. OTHER INFORMATION

None.

26

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
PART III

ITEM 10.  DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE

Information required by this item is incorporated by reference to the Company’s Proxy Statement for the 2011 Annual Meeting of Stockholders.

ITEM 11. EXECUTIVE COMPENSATION

Information required by this item is incorporated by reference to the Company’s Proxy Statement for the 2011 Annual Meeting of Stockholders.

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS

Information required by this item is incorporated by reference to the Company’s Proxy Statement for the 2011 Annual Meeting of Stockholders.

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE

Information required by this item is incorporated by reference to the Company’s Proxy Statement for the 2011 Annual Meeting of Stockholders.

ITEM 14. PRINCIPAL ACCOUNTING FEES AND SERVICES

Information required by this item is incorporated by reference to the Company’s Proxy Statement for the 2011 Annual Meeting of Stockholders.

27

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
 
 
 
 
ITEM 15. EXHIBITS, FINANCIAL STATEMENT SCHEDULES

(a)           List of Documents filed as part of this Report

(1)           Financial Statements

PART IV

The financial statements and related notes, together with the report of ParenteBeard LLC appear at pages F-1 through F-31 following the Exhibit List

as required by Part II, Item 8 “Financial Statements and Supplementary Data” of this Form 10-K.

(2)           Financial Statement Schedules

None.

(3)           List of Exhibits

(a)            Exhibits

The Company has filed with this report or incorporated by reference herein certain exhibits as specified below pursuant to Rule 12b-32 under the

Exchange Act. See Exhibit Index following the signature page to this report for a complete list of documents filed with this report.

28

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
 
 
 
Exhibit No.

  Description

2.1

  Agreement and Plan of Merger, dated October 31, 1997, by and among Transpacific International Group Corp. and Coffee Holding Co., Inc.
(incorporated herein by reference to Exhibit 2 to Post-Effective Amendment No. 1 to the Company’s Registration Statement on Form SB-2
filed on November 10, 1997 (File No. 333-00588-NY)).

2.2

  Asset  Purchase  Agreement,  dated  February  4,  2004,  by  and  between  Coffee  Holding  Co.,  Inc.  and  Premier  Roasters  LLC  (incorporated

herein by reference to Exhibit 2.1 to the Company’s Current Report on Form 8-K filed on February 20, 2004 (File No. 333-00588-NY)).

3.1

  Amended  and  Restated  Articles  of  Incorporation  of  the  Company  (incorporated  herein  by  reference  to  Exhibit  3.1  to  the  Company’s

Registration Statement on Form 8-A the “2005 Registration Statement” filed on May 2, 2005 (File No. 001-32491)).

3.2

  By-Laws of the Company (incorporated herein by reference to Exhibit 3.2 to the 2005 Registration Statement (File No. 001-32491)).

4.1

  Form of Stock Certificate of the Company (incorporated herein by reference to the Company’s Registration Statement on Form SB-2 filed on

June 24, 2004 (Registration No. 333-116838)).

10.1

10.2

10.3

10.4

10.5

Loan and Security Agreement, dated February 17, 2009, by and between Sterling National Bank and Coffee Holding Co., Inc. (incorporated
herein by reference to Exhibit 10.21 to the Company’s Current Report on Form 8-K filed on February 23, 2009 (File No. 001-32491)).

Lease,  dated  February  4,  2004,  by  and  between  Coffee  Holding  Co.,  Inc.  and  the  City  of  La  Junta,  Colorado  (incorporated  herein  by
reference  to  Exhibit  10.12  to  Amendment  No.  1  to  the  Company’s  Registration  Statement  on  Form  SB-2/A  filed  on  August  12,  2004
(Registration No. 333-116838)).

  Trademark License Agreement, dated February 4, 2004, between Del Monte Corporation and Coffee Holding Co, Inc. (incorporated herein
by reference to Exhibit 10.13 to the Company’s Quarterly Report on Form 10-QSB/A for the quarter ended April 30, 2004 filed on August 26,
2004 (File No. 333-00588-NY)).

  Amended  and  Restated  Employment  Agreement,  dated  April  11,  2008,  by  and  between  Coffee  Holding  Co.,  Inc.  and  Andrew  Gordon
(incorporated  herein  by  reference  to  Exhibit  10.14  of  the  Company’s  Current  Report  on  Form  8-K  filed  on  April  16,  2008  (File  No.  001-
32491)).

  Amended  and  Restated  Employment  Agreement,  dated  April  11,  2008,  by  and  between  Coffee  Holding  Co.,  Inc.  and  David  Gordon
(incorporated  herein  by  reference  to  Exhibit  10.15  of  the  Company’s  Current  Report  on  Form  8-K  filed  on  April  16,  2008  (File  No.  001-
32491)).

10.6

  Coffee Holding Co., Inc. Non-Qualified Deferred Compensation Plan (incorporated herein by reference to the Company’s Quarterly Report on

Form 10-QSB filed on June 14, 2005 (File No. 001-32491)).

10.7

  Contract of Sale, dated April 14, 2009, by and between Coffee Holding Co., Inc. and 4401 1st Ave LLC.

10.8

License Agreement with Entenmann’s Products, Inc., dated April 1, 2007.

10.9

  Amendment No. 1 to the License Agreement with Entenmann’s Products, Inc., dated August 7, 2007.

10.10

  First Amendment to Loan and Security Agreement between Coffee Holding Co., Inc. and Sterling National Bank, dated July 23, 2010.

11.1

  Calculation of Earnings Per Share.

31.1

  Principal Executive Officer and Principal Financial Officer’s Certification pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.

32.1

  Principal  Executive  Officer  and  Principal  Financial  Officer’s  Certification  furnished  pursuant  to  Section  302  of  the  Sarbanes-Oxley  Act  of

2002.

29

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
In accordance with Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant caused this report to be signed on its behalf by the

undersigned, thereunto duly authorized on January 31, 2011.

SIGNATURES

COFFEE HOLDING CO., INC.

By:

/s/ Andrew Gordon
Andrew Gordon
President, Chief Executive Officer

In accordance with the Exchange Act, this report has been signed below by the following persons on behalf of the registrant and in the capacities

and on the dates indicated.

Name

Title

Date

/s/ Andrew Gordon 
Andrew Gordon

/s/ David Gordon
David Gordon

/s/ Gerard DeCapua  
Gerard DeCapua

/s/ Daniel Dwyer 
Daniel Dwyer

/s/ Barry Knepper
Barry Knepper

/s/ John Rotelli     
John Rotelli

/s/ Robert M. Williams
Robert M. Williams

President, Chief Executive Officer, Chief Financial Officer,
Treasurer and Director
(principal executive officer and principal financial and
accounting officer)

January 31, 2011

Executive Vice President – Operations, Secretary and Director 

January 31, 2011

Director

Director

Director

Director

Director

30

January 31, 2011

January 31, 2011

January 31, 2011

January 31, 2011

January 31, 2011

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Exhibit No.   Description

EXHIBIT INDEX

10.8
10.9
10.10
11.1
31.1
32.1

License Agreement with Entenmann’s Products, Inc., dated April 1, 2007.

  Amendment No. 1 to the License Agreement with Entenmann’s Products, Inc., dated August 7, 2007.
  First Amendment to Loan and Security Agreement between Coffee Holding Co., Inc. and Sterling National Bank, dated July 23, 2010.
  Calculation of Earnings per Share.
  Principal Executive Officer and Principal Financial Officer’s Certification pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
  Principal Executive Officer and Principal Financial Officer’s Certification pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.

31

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
COFFEE HOLDING CO., INC. AND SUBSIDIARY
INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

FINANCIAL STATEMENTS:

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

CONSOLIDATED BALANCE SHEETS AS OF OCTOBER 31, 2010 AND 2009

CONSOLIDATED STATEMENTS OF INCOME  - YEARS ENDED OCTOBER 31, 2010 AND 2009

CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS’ EQUITY - YEARS ENDED OCTOBER 31, 2010 AND 2009

CONSOLIDATED STATEMENTS OF CASH FLOWS - YEARS ENDED OCTOBER 31, 2010 AND 2009 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

F-1

PAGE

F-2 

F-3 

F-4 

F-5 

F-6 

F-8 

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
   
 
 
   
 
   
 
   
  
   
 
   
  
   
 
   
  
   
 
   
  
   
 
   
  
   
 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

Board of Directors and Stockholders of
Coffee Holding Co., Inc. and Subsidiaries

We have audited the accompanying consolidated balance sheets of Coffee Holding Co., Inc. and Subsidiaries (the “Company”) as of October 31, 2010 and
2009  and  the  related  consolidated  statements  of  income,  changes  in  stockholders’  equity  and  cash  flows  for  the  years  then  ended.    These  consolidated
financial  statements  are  the  responsibility  of  the  Company’s  management.    Our  responsibility  is  to  express  an  opinion  on  these  consolidated  financial
statements based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States).  Those standards require
that  we  plan  and  perform  the  audit  to  obtain  reasonable  assurance  about  whether  the  consolidated  financial  statements  are  free  of  material
misstatement.  The Company is not required to have, nor were we engaged to perform, an audit of its internal control over financial reporting.  Our audit
included consideration of internal control over financial reporting as a basis for designing audit procedures that are appropriate in the circumstances, but not
for the purpose of expressing an opinion on the effectiveness of the Company’s internal control over financial reporting.  Accordingly, we express no such
opinion.    An  audit  also  includes  examining,  on  a  test  basis,  evidence  supporting  the  amounts  and  disclosures  in  the  consolidated  financial  statements,
assessing  the  accounting  principles  used  and  significant  estimates  made  by  management,  as  well  as  evaluating  the  overall  financial  statement
presentation.  We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the financial position of Coffee Holding Co., Inc.
and  Subsidiaries  as  of  October  31,  2010  and  2009,  and  the  results  of  its  operations  and  its  cash  flows  for  the  years  then  ended,  in  conformity  with
accounting principles generally accepted in the United States of America.

PARENTEBEARD LLC

Clark, New Jersey

January 31, 2011

F-2

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
 
ITEM 1.  FINANCIAL STATEMENTS

PART I – FINANCIAL INFORMATION

COFFEE HOLDING CO., INC. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS
OCTOBER 31, 2010 AND 2009

- ASSETS -

CURRENT ASSETS:

Cash and cash equivalents
Commodities held at broker
Accounts receivable, net of allowances of $197,078 for 2010 and $165,078 for 2009
Inventories
Prepaid green coffee
Prepaid expenses and other current assets
Prepaid and refundable income taxes
Deferred income tax asset

TOTAL CURRENT ASSETS

Machinery and equipment, at cost, net of accumulated depreciation of $5,147,593 and  $4,681,558
        for 2010 and 2009, respectively
Customer list and relationships, net of accumulated amortization of $3,750 for 2010
Trademarks
Goodwill
Deposits and other assets
               TOTAL ASSETS

- LIABILITIES AND STOCKHOLDERS’ EQUITY -

CURRENT LIABILITIES:

Accounts payable and accrued expenses
Line of credit
Income taxes payable
Contingent liability
Deferred income tax liabilities

TOTAL CURRENT LIABILITIES

Deferred income tax liabilities
Deferred rent payable
Deferred compensation payable
TOTAL LIABILITIES
STOCKHOLDERS’ EQUITY:

Preferred stock, par value $.001 per share; 10,000,000 shares authorized; none issued
Common stock, par value $.001 per share; 30,000,000 shares authorized, 5,579,830 and 5,529,830 shares

issued for 2010 and 2009,
        respectively; 5,490,823 and 5,440,823 shares outstanding for 2010 and 2009, respectively

Additional paid-in capital
Contingent consideration
Retained earnings
Less: Treasury stock, 89,007 common shares, at cost for 2010 and 2009
Total Coffee Holding Co., Inc. and OPTCO Stockholders’ Equity
Noncontrolling interest
TOTAL EQUITY

TOTAL LIABILITIES AND STOCKHOLDERS’ EQUITY

F-3

 $

 $

 $

2010

2009

1,672,921    $
275,499     
8,852,372     
8,190,420     
1,335,676 

502,852     
9,521     
328,000     
21,167,261     

1,773,373 
77,306 
10,174,221 
4,800,143 
- 
419,740 
36,068 
286,000 
17,566,851 

1,560,940     
146,250 
180,000 
440,000 
699,029     
24,193,480    $

1,648,214 
- 
- 
- 
588,573 
19,803,638 

7,124,072    $
2,306,749     
234,744     
41,000 
73,300     
9,779,865     

216,700     
124,756     
540,642     
10,661,963     

6,655,916 
791,628 
453,512 
- 
121,000 
8,022,056 

14,500 
99,067 
489,782 
8,625,405 

- 

- 

5,580     
7,581,973     
39,000 
6,151,054     
(295,261)    
13,482,346     
49,171     
13,531,517     
24,193,480    $

5,530 
7,327,023 
- 
4,095,671 
(295,261)
11,132,963 
45,270 
11,178,233 
19,803,638 

  $

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
   
 
 
   
     
 
  
  
  
  
  
  
   
  
  
 
   
      
  
  
  
  
  
  
  
  
   
 
   
     
 
 
 
 
 
  
 
 
  
 
 
  
  
 
 
  
  
 
   
      
  
  
  
  
  
   
      
  
 
 
  
  
 
 
   
 
 
   
 
 
   
  
 
 
   
 
 
   
   
 
 
   
   
 
 
 
 
 
 
 
COFFEE HOLDING CO., INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF INCOME
FISCAL YEARS ENDED OCTOBER 31, 2010 AND 2009

NET SALES

2010

2009

  $

83,491,967    $

74,451,673 

COST OF SALES (which include purchases of approximately $19.3 million and $16.7 million in fiscal years 2010 and
2009, respectively, from a related party)

GROSS PROFIT

OPERATING EXPENSES:

Selling and administrative
Officers’ salaries

               TOTAL
INCOME FROM OPERATIONS
OTHER INCOME (EXPENSE):

Interest income
Other income and gains
Gain on sale of manufacturing facility
Interest expense

               TOTAL

INCOME BEFORE PROVISION FOR INCOME TAXES AND
NONCONTROLLING INTEREST IN SUBSIDIARIES

Provision for income taxes

NET INCOME BEFORE NONCONTROLLING INTEREST IN SUBSIDIARIES
Less: Net income attributable to the noncontrolling interest in subsidiaries

72,931,626     

64,439,494 

10,560,341     

10,012,179 

5,809,397     
735,200     
6,544,597     
4,015,744     

94,355     
-     
-     
(237,348)    
(142,993)    

5,625,651 
763,399 
6,389,050 
3,623,129 

9,191 
5,700 
2,107,501 
(253,092)
1,869,300 

3,872,751     

5,492,429 

1,479,489     

2,159,319 

2,393,262     
(3,901)    

3,333,110 
(42,044)

NET INCOME ATTRIBUTABLE TO COFFEE HOLDING CO., INC.

  $

2,389,361    $

3,291,066 

Basic and diluted earnings per share

  $

.44    $

.60 

Weighted average common shares outstanding:

Basic

Diluted

5,463,837     

5,441,462 

5,468,439     

5,441,462 

F-4

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
   
 
 
   
      
  
   
 
   
      
  
   
 
   
      
  
   
      
  
   
   
   
   
   
      
  
   
   
   
   
   
 
   
      
  
   
      
  
   
 
   
      
  
   
 
   
      
  
   
   
 
   
      
  
 
   
      
  
 
   
      
  
 
   
      
  
   
      
  
   
   
 
COFFEE HOLDING CO., INC. AND SUBSIDIARY
CONSOLIDATED STATEMENT OF CHANGES IN STOCKHOLDERS’ EQUITY
FISCAL YEARS ENDED OCTOBER 31, 2010 AND 2009

Common Stock

$.001 Par Value

Treasury Stock

  Number of

    Number of

Shares

Amount

Shares

Amount

Additional Paid
- in
Capital

Retained
Earnings

    Contingent
    Consideration    

Non-

Controlling    

Interest

Total

    5,445,516    $

5,530     

84,314 

 $ (289,735)

7,327,023 

 $

804,605    $

0 

 $

0 

 $ 7,847,423 

(4,693)    

-     

4,693 

(5,526)

- 

-     

-     

- 

(5,526)

ITEM 2.

Balance,
10/31/08

Stock
repurchase

Net income

-     

-     

-     

Non-Controlling
Interest

- 

- 

- 

- 

- 

- 

   3,291,066     

- 

- 

- 

 - 

- 

   3,291,066 

45,270 

45,270 

Balance,
10/31/09

    5,440,823    $

5,530     

89,007    $ (295,261)

 $

7,327,023 

 $ 4,095,671    $

-    $

45,270 

 $ 11,178,233 

Stock issued

50,000     

50     

-     

-     

-     

-     

-     

-     

-     

-     

-     

-     

-     

254,950 

-     

-     

-     

-     

-     

- 

39,000 

- 

(333,978)    

- 

   2,389,361     

-     

-     

255,000 

39,000 

(333,978)

- 

- 

- 

   2,389,361 

OPTCO

Dividend

Net income

Non-Controlling
Interest

- 

- 

- 

- 

- 

- 

- 

3,901 

3,901 

Balance,
10/31/10

    5,490,823    $

5,580     

89,007 

 $ ( 295,261)

 $

7,581,973 

 $ 6,151,054 

 $

39,000 

 $

49,171 

 $ 13,531,517 

F-5

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
                                                                                  
                                                                                            
 
   
     
   
   
   
 
 
 
 
   
   
   
   
 
 
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
 
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
 
 
   
   
   
     
     
     
 
 
      
 
 
   
     
     
     
     
     
     
     
     
 
  
 
   
      
      
      
      
      
      
      
      
  
   
  
  
  
  
 
   
      
      
      
      
      
      
      
      
  
 
   
      
      
      
      
      
      
      
      
  
   
  
  
 
   
      
      
      
      
      
      
      
      
  
  
  
  
  
  
  
  
  
  
 
   
      
      
      
      
      
      
      
      
  
 
   
      
      
      
      
      
      
      
      
  
 
   
      
      
      
      
      
      
      
      
  
   
  
      
  
  
 
   
      
      
      
      
      
      
      
      
  
   
  
  
  
 
   
      
      
      
      
      
      
      
      
  
   
  
  
 
   
      
      
      
      
      
      
      
      
  
   
 
   
      
      
      
      
      
      
      
      
  
  
  
  
  
  
  
  
  
  
 
   
      
      
      
      
      
      
      
      
  
 
 
COFFEE HOLDING CO., INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS
FISCAL YEARS ENDED OCTOBER 31, 2010 AND 2009

OPERATING ACTIVITIES:

Net income
Adjustments to reconcile net income to net cash provided by operating activities:

Depreciation and amortization
Gain on sale of manufacturing facility
Unrealized gain on commodities
Other gains
Bad debt expense
Deferred rent
Deferred income taxes

Changes in operating assets and liabilities:

Accounts receivable
Inventories
Prepaid expenses and other current assets
Prepaid green coffee
Prepaid and refundable income taxes
Accounts payable and accrued expenses
Deposits and other assets
Income taxes payable
Net cash provided by operating activities

INVESTING ACTIVITIES:

Purchase of assets of OPTCO – net cash paid
Proceeds from the sale of equipment
Proceeds from the sale of manufacturing facility
Purchases of machinery and equipment

Net cash (used in) provided by  investing activities

FINANCING ACTIVITIES:

Advances under bank line of credit
Principal payments under bank line of credit
Payoff of previous bank line of credit
Payment of dividend
Purchase of treasury stock

Net cash provided by (used in) financing activities

NET (DECREASE) INCREASE IN CASH AND CASH EQUIVALENTS

CASH AND CASH EQUIVALENTS, BEGINNING OF PERIOD

2010

2009

 $

2,393,262 

 $

3,333,110 

469,787 
- 
(198,193)
- 
17,618 
25,689 
112,500 

1,304,231 
(1,580,353)
(83,112)
(1,335,676)
26,547 
468,156 
(59,596)
(218,768)
1,342,092 

(2,259,924)
- 
- 
(363,763)
(2,623,687)

537,375 
(2,107,501)
(329,187)
(5,700)
95,294 
29,108 
687,377 

(1,201,718)
246,411 
(134,840)
- 
989,867 
(2,464,207)
91,464 
453,512 
220,365 

- 
30,000 
2,906,473 
(204,808)
2,731,665 

84,750,863 
(83,235,742)
- 
(333,978)
- 
1,181,143 

76,276,346 
(75,484,718)
(3,522,207)
- 
(5,526)
(2,736,105)

(100,452)

215,925 

1,773,373 

1,557,448 

CASH AND CASH EQUIVALENTS, END OF PERIOD

 $

1,672,921 

 $

1,773,373 

F-6

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
   
 
   
     
 
   
      
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
   
      
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
   
      
  
   
      
  
  
  
  
  
  
  
  
  
  
  
 
   
      
  
   
      
  
 
 
  
  
 
 
  
  
 
 
  
  
 
 
  
  
 
 
   
  
  
  
 
   
      
  
 
   
      
  
  
  
 
   
      
  
  
  
 
   
      
  
 
COFFEE HOLDING CO., INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS
FISCAL YEARS ENDED OCTOBER 31, 2010 AND 2009

2010

2009

SUPPLEMENTAL DISCLOSURE OF CASH FLOW DATA:

Interest paid

Income taxes paid

Income taxes (refunded)

SUPPLEMENTAL DISCLOSURE INVESTING ACTIVITIES:

On May 17, 2010, the Coffee Holding Co., Inc. acquired substantially all of the assets of OPTCO:

Assets acquired:

Inventory
Equipment
Customer list and relationships
Trademarks
Goodwill
Total assets acquired:
Purchase of assets funded by:

Contingent liability
Contingent consideration
Common stock, par value $.001 per share, 50,000 shares
Additional paid-in capital

 $

 $

 $

 $

 $

 $

 $

 $

241,371 

1,585,757 

- 

1,809,924 
15,000 
150,000 
180,000 
440,000 
2,594,924 

41,000 
39,000 
50 
254,950 
335,000 

Net cash paid

 $

2,259,924 

 $

F-7

250,266 

737,494 

(703,123)

- 
- 
- 
- 
- 
- 

- 
- 
- 
- 
- 

- 

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
   
     
 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
  
  
 
  
  
  
  
 
 
COFFEE HOLDING CO., INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

OCTOBER 31, 2010 AND 2009

NOTE 1 - BUSINESS ACTIVITIES:

Coffee Holding Co., Inc. (the “Company”) conducts wholesale coffee operations, including manufacturing, roasting, packaging, marketing and
distributing roasted and blended coffees for private labeled accounts and its own brands, and it sells green coffee.  The Company’s core product,
coffee, can be summarized and divided into three product categories (“product lines”) as follows:

Wholesale Green Coffee:  unroasted raw beans imported from around the world and sold to large and small roasters and coffee shop
operators;

Private Label Coffee: coffee roasted, blended, packaged and sold under the specifications and names of others, including supermarkets
that want to have their own brand name on coffee to compete with national brands; and

Branded Coffee: coffee roasted and blended to the Company’s own specifications and packaged and sold under the Company’s seven
proprietary and licensed brand names in different segments of the market.

The Company’s private label and branded coffee sales are primarily to customers that are located throughout the United States with limited sales in
Canada.  Such customers include supermarkets, wholesalers, and individually-owned and multi-unit retailers.  The Company’s unprocessed green
coffee, which includes over 90 specialty coffee offerings, is sold primarily to specialty gourmet roasters and to coffee shop operators in the United
States.

The Company’s wholesale green, private label, and branded coffee product categories generate revenues and cost of sales individually but incur
selling, general and administrative expenses in the aggregate. There are no individual product managers and discrete financial information is not
available for any of the product lines. The Company’s product portfolio is used in one business and it operates and competes in one business activity
and economic environment. In addition, the three product lines share customers, manufacturing resources, sales channels, and marketing support.
Thus, the Company considers the three product lines to be one single reporting segment.

The Company closed its manufacturing operations at its Brooklyn, New York location in May 2009.  The majority of the Company’s processing
capacity has been moved to its La Junta, Colorado facility and its facility in Brecksville, Ohio.  The Company has leased office and warehouse space
located in Staten Island, New York to house the corporate offices and serve as temporary storage of its branded product.  The Company sold the
property located in Brooklyn, New York in October 2009.

On May 17, 2010, the Company entered into an asset purchase agreement with Organic Products Trading Company, Inc. to purchase certain
assets.  The Company formed a wholly-owned subsidiary Coffee Holding Acquisition Company, LLC to purchase the assets. Subsequent to closing
the Company changed the name of the subsidiary to Organic Products Trading Company, LLC (“OPTCO”).  The financial statements of OPTCO are
consolidated with those of the Company.

F-8

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
COFFEE HOLDING CO., INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

OCTOBER 31, 2010 AND 2009

NOTE 1 - BUSINESS ACTIVITIES (cont’d):

On April 7, 2006, the Company entered into a joint venture with Caruso’s Coffee, Inc. and formed Generations Coffee Company, LLC (“GCC”).  The
Company now owns a 60% equity interest in GCC.  GCC operates the facility located in Brecksville, Ohio and is in the same general business as the
Company.  The Company also exercises control of GCC.  As a result of its 60% equity interest and control of GCC, the financial statements of GCC
are consolidated with those of the Company.

NOTE 2 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES:

BASIS OF PRESENTATION:

The consolidated financial statements include the accounts of the Company, OPTCO and GCC.  All significant inter-company balances and
transactions have been eliminated in consolidation.

USE OF ESTIMATES:

The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America (“U.S. GAAP”)
requires management to make estimates and assumptions that affect certain reported amounts and disclosures.  Actual results could differ from
those amounts.

CASH AND CASH EQUIVALENTS:

Cash and cash equivalents represent highly liquid investments with maturities of three months or less at the date of purchase.

PREPAID GREEN COFFEE:

Prepaid coffee is an item that emanates from OPTCO.  The balance represents advance payments made by OPTCO to several coffee growing
cooperatives for the purchase of green coffee.  Interest is charged to the cooperatives for these advances.  Interest earned for the year ended
October 31, 2010 was $66,482.  The prepaid coffee balance was $1,335,676 at October 31, 2010.

ACCOUNTS RECEIVABLE:

Accounts receivable are recorded net of allowances.  The allowance for doubtful accounts represents the estimated uncollectible portion of accounts
receivable.  The Company establishes the allowance for doubtful accounts based on a history of past write-offs, collections and current credit
considerations.  The reserve for sales discounts represents the estimated discount that customers will take upon payment.  The reserve for other
allowances represents the estimated amount of returns, slotting fees and volume based discounts estimated to be incurred by the Company from its
customers.  The allowances are summarized as follows:

 $

2009

2010
90,078   $ 105,078 
- 
47,000    
60,000 
60,000    
 $ 197,078   $ 165,078 

Allowance for doubtful accounts
Reserve for other allowances
Reserve for sales discounts
Totals

F-9

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
  
  
 
 
COFFEE HOLDING CO., INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

OCTOBER 31, 2010 AND 2009

NOTE 2 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (cont’d):

INVENTORIES:

Inventories are valued at the lower of cost (first-in, first-out basis) or market.

MACHINERY AND EQUIPMENT:

Machinery and equipment are recorded at cost and depreciated using the straight-line method over the estimated useful lives of the
assets.  Purchases of machinery and equipment and additions and betterments which substantially extend the useful life of an asset are capitalized
at cost.  Expenditures which do not materially prolong the normal useful life of an asset are charged to operations as incurred.  The Company also
provides for amortization of leasehold improvements over the lives of the respective leases or the service lives of the improvements, whichever is
shorter.

COMMODITIES HELD AT BROKER:

The commodities held at broker represent the market value of the Company’s trading account, which consists of cash and future and option
contracts for the purchase of coffee held with Morgan Stanley Smith Barney.  The Company uses options and futures contracts, which are not
designated or qualifying as hedging instruments, to partially hedge the effects of fluctuations in the price of green coffee beans.  Options and futures
contracts are marked to market based on market data of similar instruments that are in observable markets with current recognition of gains and
losses on such positions.  The Company's accounting for options and futures contracts may increase earnings volatility in any particular period. The
Company acquires options and futures contracts primarily for the purpose of guaranteeing an adequate supply of green coffee.  The Company has
open position contracts held by the broker, which includes cash and commodities for futures and options summarized as follows:

Cash

Option contracts
Future contracts
Total commodities

Totals

2010

2009

 $1,344,109   $ 405,440 

(323,002)   
598,501    
275,499    

65,812 
11,494 
77,306 

 $1,619,608   $ 482,746 

The Company has grouped any cash balances held by the broker with the cash and cash equivalent balance on the accompanying consolidated
balance sheet.   The Company classifies its options and future contracts as trading securities and accordingly, unrealized holding gains and losses
are included in earnings and not reflected as a net amount as a separate component of stockholders’ equity.

At October 31, 2010, the Company held 50 options (generally with terms of two months or less) covering an aggregate of 1,875,000 pounds of green
coffee beans at $2.00 per pound.  The fair market value of these options, which was obtained from observable market data of similar instruments,
was ($323,002) at October 31, 2010.   The Company held 37 futures contracts (generally with terms of three to four months) for the purchase of
1,387,500 pounds of green coffee at a weighted average price of $1.872 per pound.  The fair market value of coffee applicable to such contracts was
$2.054 per pound at that date.

F-10

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
   
      
  
  
  
  
 
   
      
  
 
 
 
 
COFFEE HOLDING CO., INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

OCTOBER 31, 2010 AND 2009

NOTE 2 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (cont’d):

At October 31, 2009, the Company held 30 options (generally with terms of two months or less) covering an aggregate of 1,125,000 pounds of green
coffee beans at $1.35 per pound.  The fair market value of these options, which was obtained from observable market data of similar instruments,
was $65,812 at October 31, 2009.  At October 31, 2009, the Company held 50 futures contracts for the purchase of 1,875,000 pounds of green
coffee at a weighted average price of $1.35 per pound.  The fair market value of coffee applicable to such contracts was $1.36 per pound at that
date.

Included in cost of sales for the years ended October 31, 2010 and 2009, the Company recorded realized and unrealized gains and losses
respectively, on these contracts as follows:

Gross realized gains
Gross realized (losses)
Unrealized gains
Total

RECLASSIFICATION:

Year Ended October
31,

2010

2009

 $1,550,330   $1,789,424 
(269,702)
329,187 
 $1,373,221   $1,848,909 

(375,302)   
198,193    

A reclassification has been made to the Company’s consolidated financial statements for the prior period to conform to the current presentation. The
reclassification had no effect on previously reported consolidated results of operations or retained earnings. The cash balance included in
commodities held at broker has been reclassified and included in the cash and cash equivalents balance on the accompanying consolidated balance
sheets for the fiscal years ended October 31, 2010 and 2009.

GOODWILL AND TRADEMARKS:

The Company has determined that its goodwill and trademarks, which consist of product lines, trade names and packaging designs have an
indefinite useful life.  The value of the goodwill and trademarks was allocated based on an independent valuation.  In accordance with authoritative
accounting guidance the Company’s goodwill and trademarks are not amortized but are assigned to a specific reporting unit or asset class and
tested for possible impairment at least annually or upon the occurrence of an event or when circumstances indicate that the reporting unit’s carrying
amount of goodwill and trademarks is greater than its fair value.  As of October 31, 2010, the Company has determined that an impairment did not
exist

CUSTOMER LIST AND RELATIONSHIPS:

Customer list and relationships consist of a specific customer list and customer contracts obtained by the Company in the acquisition of OPTCO
which are being amortized on the straight-line method over their estimated useful life of twenty years.

F-11

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
  
  
 
 
 
 
 
 
 
 
COFFEE HOLDING CO., INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

OCTOBER 31, 2010 AND 2009

NOTE 2 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (cont’d):

ADVERTISING:

The Company expenses the cost of advertising and promotion as incurred.  Advertising costs charged to operations totaled $61,390 and $41,724 for
the years ended October 31, 2010 and 2009, respectively.

INCOME TAXES:

The Company accounts for income taxes pursuant to the asset and liability method which requires deferred income tax assets and liabilities to be
computed for temporary differences between the financial statement and tax basis of assets and liabilities that will result in taxable or deductible
amounts in the future based on enacted tax laws and rates applicable to the periods in which the differences are expected to affect taxable
income.  Valuation allowances are established when necessary to reduce deferred tax assets to the amount expected to be realized.  The income
tax provision or benefit is the tax incurred for the period plus or minus the change during the period in deferred tax assets and liabilities.

On November 1, 2007, the Company adopted authoritative guidance issued by the Financial Accounting Standards Board (FASB) “Accounting for
Uncertainty in Income Taxes.  At the adoption date and at October 31, 2010 and 2009, the Company did not have any unrecognized tax benefits.
The Company’s practice is to recognize interest and/or penalties related to income tax matters in income tax expense. As of October 31, 2010 and
2009, the Company had no accrued interest or penalties related to income taxes. The Company currently has no federal or state tax examinations in
progress

STOCK OPTIONS:

The Company accounts for any stock options in accordance with the recognition and measurement provisions as included in the authoritative
guidance issued by the FASB.  The FASB requires compensation costs related to share-based payment transactions, including employee stock
options, to be recognized in the financial statements.  In addition, the Company adheres to the guidance set forth within Securities and Exchange
Commission (“SEC”) which provides views regarding the interaction between the FASB and certain SEC rules and regulations and provides
interpretations with respect to the valuation of share-based payments for public companies.

EARNINGS (LOSS) PER SHARE:

The Company presents “basic” and, if applicable, “diluted” earnings per common share pursuant to the provisions included in the authoritative
guidance issued by FASB, “Earnings per Share” and certain other financial accounting pronouncements.  Basic earnings per common share is
computed by dividing net income by the sum of the weighted-average number of common shares outstanding.   Diluted earnings per common share
is computed by dividing the net income by the weighted-average number of common shares outstanding plus the dilutive effect of common shares
issuable upon exercise of potential sources of dilution.

F-12

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
COFFEE HOLDING CO., INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

OCTOBER 31, 2010 AND 2009

NOTE 2 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (cont’d):

The weighted average common shares outstanding used in the computation of basic earnings per share was 5,463,837 and 5,441,462 at October
31, 2010 and 2009, respectively.  The weighted average common shares outstanding used in the computation of diluted earnings per share was
5,468,439 and 5,441,462 at October 31, 2010 and 2009, respectively Through April 30, 2009 on a common share equivalent basis, 70,000 warrants,
all of which expired as of May 6, 2009, have been excluded from the diluted earnings per share calculation due to the anti-dilution impact.

Net Income

BASIC EARNINGS:
Weighted average number of common shares
   outstanding

Basic earnings per common share

DILUTED EARNINGS:
Weighted average number of common shares
   outstanding
Contingent shares - common stock equivalents
Weighted average number of common shares
   outstanding - as adjusted

Diluted earnings per common share

F-13

2010

2009

 $2,389,361   $3,291,066 

   5,463,837     5,441,462 

 $

0.44   $

0.60 

   5,463,837     5,441,462 
- 

4,602    

   5,468,439     5,441,462 

 $

0.44   $

0.60 

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
   
 
 
   
     
 
 
   
      
  
   
      
  
   
      
  
 
   
      
  
 
   
      
  
   
      
  
   
      
  
  
   
      
  
 
   
      
  
 
 
COFFEE HOLDING CO., INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

OCTOBER 31, 2010 AND 2009

NOTE 2 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (cont’d):

FAIR VALUE OF FINANCIAL INSTRUMENTS:

The carrying amounts of cash and cash equivalents, accounts receivable and accounts payable and accrued expenses approximate fair value
because of the short-term nature of these instruments.  The carrying amount of the bank line of credit borrowings approximates fair value because
the debt is based on current rates at which the Company could borrow funds with similar remaining maturities.  Fair value estimates are made at a
specific point in time, based on relevant market information about the financial instruments when available.  These estimates are subjective in nature
and involve uncertainties and matters of significant judgment and therefore, cannot be determined with precision.  Changes in assumptions could
significantly affect the estimates.

REVENUE RECOGNITION:

The Company recognizes revenue in accordance with the authoritative guidance.  Revenue is recognized at the point title and risk of ownership
transfers to its customers upon the Company’s shippers taking possession of the goods at the time of shipment because i) title passes in accordance
with the terms of the Company’s purchase orders and with its agreements with its customers, ii) any risk of loss is covered by the Company’s
customers’ insurance, iii) there is persuasive evidence of a sales arrangement, iv) the sales price is determinable and v) collection of the resulting
receivable is reasonably assured.  Thus, revenue is recognized at the point of shipment to its customers.

Returns: The Company does not accept returns for damaged goods on packed coffee and unusable green coffee, as the customer takes possession
of our product at the point of shipment.  In the event a customer claims receipt of damaged goods, the Company, acting as an agent on behalf of the
customer, may file a claim for reimbursement with the shipper. The Company is not obligated or required to act as an agent on behalf of its
customers, but may make the business decision to do so as a convenience to its customers. The shipper keeps the damaged product.  The
Company will then ship a completely new order to the customer once a claim has been filed and the Company receives reimbursement or credit from
the shipper for the initial shipment. The Company does evaluate the need, if any, of an accrual for returns for damaged goods. To date, returns for
damaged goods have been immaterial.  The Company estimates that, based on historical trends, that future returns for damaged goods should also
be immaterial.

In the event that the Company ships an incorrect order or has returns for short dated product, the Company will accept those two types of items
back as returns. The amount for these two types of returns are estimated, accrued and recognized at the date of sale. These amounts are included
in the determination of net sales.

Slotting fees:  Certain retailers require the payment of slotting fees in order to obtain space for the Company’s products on the retailer’s store
shelves.  The cost of these fees are estimated, accrued and recognized at the earlier of the date cash is paid or a liability to the retailer is
created.  The amounts are included in the determination of net sales.

Sales discounts:  The amount of sales discounts are estimated, accrued and recognized at the date of the sale.  These amounts are included in the
determination of net sales.

Volume-based incentives: These incentives typically involve rebates or refunds of a specific amount of cash consideration that are redeemable only
if the reseller completes a specified cumulative level of sales transactions.  Under incentive programs of this nature, the Company estimates and
accrues the cost of the rebate at the date of the sale.  These amounts are included in the determination of net sales.

Cooperative advertising: Under these arrangements, the Company will agree to reimburse the reseller for a portion of the costs incurred by the
reseller to advertise and promote certain of the Company’s products.  The Company estimates, accrues and recognizes the cost of cooperative
advertising programs in the period in which the advertising and promotional activity first takes place.  The costs of these incentives are included in
advertising expense.

F-14

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
COFFEE HOLDING CO., INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

OCTOBER 31, 2010 AND 2009

NOTE 2 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (cont’d):

SHIPPING AND HANDLING FEES AND COSTS:

In accordance with the authoritative guidance pertaining to the “Accounting for Shipping and Handling Fees and Costs”, revenue earned from
shipping and handling fees is reflected in net sales.  Costs associated with shipping product to customers aggregating approximately $1,294,000
and $1,322,000 for the years ended October 31, 2010 and 2009, respectively is included in selling and administrative expenses.

CONCENTRATION OF RISK:

The Company’s cash and cash equivalent at times, exceed applicable insurance limits.  The Company performs periodic reviews of the relative
credit rating of its bank to lower its risk.  The Company has not experienced any losses in such accounts, and believes it is not subject to any
significant credit risk on cash and cash equivalents.

In addition, see Note 10 for concentration of risks with respect to trade receivables and purchases from certain vendors.

OPERATING LEASES:

Operating leases which provide for lease payments that vary materially from the straight-line basis are adjusted for financial accounting purposes to
reflect rental income or expense on the straight-line basis in accordance with the authoritative guidance issued by the FASB.  The excess of
straight-line rent over actual payments by the Company of $124,756 and $99,067 is included as deferred rent payable as of October 31, 2010 and
2009, respectively.

NOTE 3 - RECENTLY ISSUED ACCOUNTING PRONOUNCEMENTS AFFECTING THE COMPANY:

Consolidation of Variable Interest Entities (“VIEs”)

In June 2009, the FASB issued authoritative guidance to amend the manner in which entities evaluate whether consolidation is required for
VIEs.  The model for determining which enterprise has a controlling financial interest and is the primary beneficiary of a VIE has changed
significantly under the new guidance.  Previously, variable interest holders had to determine whether they had a controlling financial interest in a VIE
based on a quantitative analysis of the expected gains and/or losses of the entity.  In contrast, the new guidance requires an enterprise with a
variable interest in a VIE to qualitatively assess whether it has a controlling financial interest in the entity, and if so, whether it is the primary
beneficiary.  Furthermore, this guidance requires that companies continually evaluate VIEs for consolidation, rather than assessing base upon the
occurrence of triggering events.  This revised guidance also requires enhanced disclosures about how a company’s involvement with a VIE affects
its financial statements and exposure to risks.  This guidance is effective for the Company beginning November 1, 2010.  The Company is currently
assessing the impact, if any, this may have on their consolidated financial statements.

Fair Value Measurements

In January 2010, the FASB issued authoritative guidance that requires new disclosures about recurring and nonrecurring fair-value measurements
including significant transfers in and out of Level 1 and Level 2 fair-value measurements and a description of the reasons for the transfers. In
addition, the standard requires new disclosures regarding activity in Level 3 fair value measurements, including information on purchases, sales,
issuances, and settlements on a gross basis in the reconciliation of Level 3 fair-value measurements. The Company adopted the guidance for Level
1 and Level 2 fair-value measurements for the second fiscal quarter beginning February 1, 2010. The Company will adopt the guidance for Level 3
fair-value measurements for the second fiscal quarter beginning February 1, 2011, as required. The Company does not expect the adoption of this
standard will have a material impact on the disclosures for fair-value measurements.

F-15

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
COFFEE HOLDING CO., INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

OCTOBER 31, 2010 AND 2009

NOTE 3 - RECENTLY ISSUED ACCOUNTING PRONOUNCEMENTS AFFECTING THE COMPANY (cont’d):

Intangibles – Goodwill and Other

In December 2010, the FASB amended the existing guidance to modify Step 1 of the goodwill impairment test for a reporting unit with a zero or
negative carrying amount. Upon adoption of the amendment, an entity with a reporting unit that has a carrying amount that is zero or negative is
required to assess whether it is more likely than not that the reporting unit’s goodwill is impaired. If the entity determines that it is more likely than not
that the goodwill of the reporting unit is impaired, the entity should perform Step 2 of the goodwill impairment test for the reporting unit. Any resulting
goodwill impairment should be recorded as a cumulative-effect adjustment to beginning retained earnings in the period of adoption. Any goodwill
impairments occurring after the initial adoption of the amendment should be included in earnings. This guidance is effective for the Company
beginning November 1, 2011.  The Company is currently assessing the impact, if any, this may have on their consolidated financial statements.

Broad Transactions – Business Combination

In December 2010, the FASB amended the existing guidance to require a public entity, which presents comparative financial statements, to disclose
revenue and earnings of the combined entity as though the business combination that occurred during the current year had occurred as of the
beginning of the comparable prior annual reporting period only.

The amendment also expanded the required supplemental pro forma disclosures to include a description of the nature and amount of material,
nonrecurring pro forma adjustments directly attributable to the business combination, which are included in the reported pro forma revenue and
earnings. The amendments are effective for the Company beginning November 1, 2011. The Company is currently assessing the impact, if any, this
may have on their consolidated financial statements.

Noncontrolling Interests in Consolidated Financial Statements

In December 2007, the Financial Accounting Standards Board (“FASB”) issued authoritative guidance clarifying that a noncontrolling interest in a
subsidiary is an ownership interest in the consolidated entity that should be reported as equity in the consolidated financial statements.  This
guidance requires that a change in a parent’s ownership interest in a subsidiary be reported as an equity transaction in the consolidated financial
statements when it does not result in a change in control of the subsidiary.  When a change in a parent’s ownership interest results in
deconsolidation, a gain or loss should be recognized in the consolidated financial statements.  This guidance was adopted and is effective as of
November 1, 2009.  The provisions of this guidance have been applied to all noncontrolling interests prospectively, except for the presentation and
disclosure requirements, which have been applied retrospectively for all periods presented.  The retrospective impact of applying this guidance was
to reclassify minority interest as a part of equity noncontrolling interest included in the consolidated statement of changes in stockholders’ equity.

F-16

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
 
 
 
COFFEE HOLDING CO., INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

OCTOBER 31, 2010 AND 2009

NOTE 4 - FORMATION OF SUBSIDIARY:

On April 21, 2010, the Company formed a 100% owned subsidiary named Coffee Holding Acquisition Company, LLC in the state of Delaware.

On May 17, 2010, the Company and Coffee Holding Acquisition Company, LLC (collectively the “Buyer”) purchased substantially all of the assets,
including equipment, inventory, trademarks, customer list and relationships (the “Assets”) of Organic Products Trading Company, Inc., a Washington
corporation (the “Seller”) pursuant to the terms of an Asset Purchase Agreement dated April 22, 2010 (the “Agreement”).   The Buyer purchased the
Assets for a purchase price consisting of: a) $450,000 in cash at closing, b) an additional $50,000 in cash if Buyer generates a pre-tax net profit of
$300,000 or more during the periods from May 1, 2010 to April 30, 2011, which payment will be made on or before June 15, 2011, c) 50,000 shares
of the Company's common stock at closing, d) up to an additional 10,000 shares of the Company's common stock if Buyer generates a pre-tax net
profit of $300,000 or more during the period from May 1, 2010 to April 30, 2011, and May 1, 2011, to April 30, 2012 which issuance of up to 5,000
shares each will be made on June 15, 2011 and June 15, 2012, and e) an additional cash payment of $1,809,924 based on the cost of inventory
transferred to Buyer at closing. The Agreement also indicates that commencing no sooner than six months from the Closing that the Company has
agreed to repurchase the common stock shares issued to the Seller for $4.00 per share regardless of the market value of the common stock at that
time not to exceed the repurchase of 10,000 shares in any given calendar year.  At closing, Coffee Holding Acquisition, Company LLC changed its
name to Organic Products Trading Company, LLC (“OPTCO”).

As part of the transaction, all of the employees of the Seller became employees of the Buyer.  The Buyer entered into two-year employment
agreements commencing on May 14, 2010, with two of the Seller’s principals and executives, Garth Smith and Gaylene Smith, to ensure continuity of
the business and to continue to operate the business located in Vancouver, Washington.  The employment agreements include base pay for each
executive of $150,000 and each are eligible for a bonus.  The Buyer shall have the right to terminate the employment of the executives at any time
with or without cause and the executive shall have the right to resign at any time with or without good reason.

The Buyer has also entered into confidentiality and non-compete agreements with seven employees and or executives of the Seller.  The non-
compete agreements are in effect during their period of employment by the Buyer and continue one year thereafter.  The executives agree not to
directly or indirectly engage in any activities competitive in nature with the business of the Company.

The Buyer also has agreed to lease certain premises located in Vancouver, Washington from Seller for annual rental of $31,800 plus certain
common area charges with one month rent held as a security deposit for a two year period commencing June 1, 2010.

F-17

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
COFFEE HOLDING CO., INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

OCTOBER 31, 2010 AND 2009

NOTE 4 - FORMATION OF SUBSIDIARY (cont’d):

The following table summarizes the allocation of the $2,594,924 purchase price utilizing the estimated fair values of the assets acquired at May 17,
2010.

Purchase price – cash
Contingent liability
Contingent consideration
Common stock, par value $.001 per share, 50,000 shares
Additional paid-in Capital
Total purchase price
Equipment
Inventory
Customer list and relationships
Trademarks
Goodwill
Total asset acquired

  $2,259,924 
41,000 
39,000 
50 
254,950 
    2,594,924 
15,000 
    1,809,924 
150,000 
180,000 
440,000 
  $2,594,924 

The $440,000 of goodwill and $330,000 of intangible assets, consisting of trademarks and customer relationships, are expected to be fully deductible
for income tax reporting purposes. The values assigned to the customer list and relationships are being amortized over a twenty year period.
Amortization expense was $3,750 for the year ended October 31, 2010.  The future amortization on the customer list and relationships will be
$7,500 per year. Goodwill and trademark intangible assets were recorded at their fair value on the date of the acquisition and will be evaluated at
least on an annual basis for impairment. Any future adjustments to the contingent liability for fair value will be recorded in the statement of income.
As of October 31, 2010, the Company has determined that no adjustment was warranted to the contingent liability. The contingent consideration will
not be remeasured each reporting period and any subsequent settlement will be accounted for in stockholders’ equity.

Pro Forma Results of Operations (unaudited)

The following pro forma results of operations for the years ended October 31, 2010 and 2009 have been prepared as though the acquisition of
OPTCO had occurred as of the beginning of the earliest period presented. This pro forma financial information is not indicative of the results of
operations that the Company would have attained had the acquisition of OPTCO occurred at the beginning of the periods presented, nor is the pro
forma financial information indicative of the results of operations that may occur in the future:

Pro forma sales
Pro forma net income
Pro forma basic and diluted earnings per share

Year Ended  October 31,

2010

2009

 $90,418,058   $84,108,275 
 $ 2,671,822   $ 3,604,895 
.66 
.49   $
 $

The operations of OPTCO have been included in the Company’s consolidated statement of operations since the date of the acquisition on May 17,
2010.

F-18

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
   
   
   
   
   
   
   
   
 
 
 
 
 
 
 
 
 
   
 
 
 
 
COFFEE HOLDING CO., INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

OCTOBER 31, 2010 AND 2009

NOTE 5 - INVENTORIES:

Inventories at October 31, 2010 and 2009 consisted of the following:

Packed coffee
Green coffee
Packaging supplies
Totals

2010   

2009

 $1,566,678   $1,388,547 
   5,952,225     2,484,518 
927,078 
 $8,190,420   $4,800,143 

671,517    

NOTE 6 - MACHINERY AND EQUIPMENT:

Machinery and equipment at October 31, 2010 and 2009 consisted of the following:

Improvements
Machinery and equipment
Furniture and fixtures

Less, accumulated depreciation

Estimated
Useful Life
15-30 years
7 years
7 years

2010

2009

600,208    

 $ 161,298   $ 161,298 
   5,947,027     5,708,166 
460,308 
   6,708,533     6,329,772 
   5,147,593     4,681,558 
 $1,560,940   $1,648,214 

Depreciation expense totaled $466,037 and $537,375 for the years ended October 31, 2010 and 2009, respectively.

The Company recorded a current asset for assets held for sale at July 31, 2009 since the Company expected to sell its Brooklyn, New York
warehouse and roasting facility (the “Facility”) within twelve months and had met all other criteria required to meet held for sale accounting.  The
Company sold the Facility in October 2009 at a gain summarized as follows:

Sales price
Less: remaining depreciated cost and
land of the Facility
Less: closing costs
Gain on sale of manufacturing facility

F-19

 $3,000,000 

(798,972)
(93,527)
 $2,107,501 

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
   
 
  
 
 
 
 
 
 
 
   
  
  
  
 
 
COFFEE HOLDING CO., INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

OCTOBER 31, 2010 AND 2009

NOTE 7 - LINE OF CREDIT:

On February 17, 2009, the Company entered into a financing agreement with Sterling National Bank (“Sterling”) for a $5,000,000 credit facility.  The
credit facility is a revolving $5,000,000 line of credit and the Company can draw on the line at an amount up to 85% of eligible accounts receivable
and 25% of eligible inventory consisting of green coffee beans and finished coffee not to exceed $1,000,000.  Sterling shall have the right from time
to time to adjust the foregoing percentages based upon, among other things, dilution, its sole determination of the value or likelihood of collection of
eligible accounts receivables owed to the Company, considerations regarding inventory, and other factors.  The credit facility is payable monthly in
arrears on the average unpaid balance of the line of credit at an interest rate equal to a per annum reference rate (5.00% and 4.25% at October 31,
2010 and 2009, respectively) plus 1.0%.  The initial term of the credit facility is three years, expiring February 17, 2012, and shall be automatically
extended for successive periods of one year each unless one party shall have provided the other party with a written notice of termination at least
ninety days prior to the expiration of the initial contract term or any renewal term.  The credit facility is secured by all tangible and intangible assets of
the Company and was personally guaranteed by two officers/stockholders of the Company.  The personal guarantees of the two
officers/stockholders were released by Sterling effective October 31, 2009.

The credit facility contains covenants that place annual restrictions on the Company’s operations, including covenants relating to debt restrictions,
capital expenditures, minimum deposit restrictions, tangible net worth, net profit, leverage, employee loan restrictions, distribution restrictions
(common stock and preferred stock), dividend restrictions, and restrictions on intercompany transactions.  The credit facility also requires that the
Company maintain a minimum working capital at all times.  The initial borrowings under the revolving credit facility were used to repay the
outstanding principal and accrued interest under the $4,500,000 line of credit previously held with Merrill Lynch, which was terminated and replaced
with the revolving line of credit, with the excess being available for working capital purposes.

On July 22, 2010, the Company had the credit facility increased to $7,000,000.  In addition, OPTCO was added as a co-borrower and the inventory
sublimit was raised from $1,000,000 to $2,000,000.  The term of the facility has been extended to February 17, 2013.  Additionally, the Company
received a limited credit guarantee of $1,800,000 from the not-for–profit entity CORDAID that is available to be used as collateral for the loan facility
to Sterling.

CORDAID, a non-profit organization that supports development projects in developing countries, registered under the laws of the Netherlands, has
agreed to make available $1,800,000 to be used as collateral by OPTCO for a loan facility from Sterling to the Company under a Guarantee
Agreement.  OPTCO has agreed to pre-finance coffee from small coffee producer groups.  The Company pays a guarantee fee of 1.5% per year in
advance.  The Guarantee Agreement expires no later than March 31, 2011 and can be extended for one additional year.  In addition, the Company
has a corporate guarantee as security to CORDAID as the first loss guarantee of 25% of the outstanding amount of the guarantee up to a maximum
of $350,000.

On July 23, 2010, the Company amended their credit facility regarding the payment of dividends.  The facility agreement was changed to allow the
payment of quarterly dividends of not more than 3 cents per share.

As of October 31, 2010 and 2009, the outstanding balance under the bank line of credit was $2,306,749 and $791,628, respectively.  The Company
was in compliance with all required financial covenants at October 31, 2010 and 2009.

F-20

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
COFFEE HOLDING CO., INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

OCTOBER 31, 2010 AND 2009

NOTE 8 - INCOME TAXES:

The Company’s provision for income taxes in 2010 and 2009 consisted of the following:

Current
  Federal
  State and local

Deferred
  Federal
  State and local

  Income tax expense

2010

2009

 $1,179,132   $1,270,286 
201,656 
   1,366,989     1,471,942 

187,857    

100,000    
12,500    
112,500    

420,877 
266,500 
687,377 
 $1,479,489   $2,159,319 

A reconciliation of the difference between the expected income tax rate using the statutory federal tax rate and the Company’s effective tax rate is as
follows:

Federal income tax statutory rate
State income taxes

2010

2009

 $1,313,237    34%  $1,867,426  34%
291,893   5%

166,252      5%   

Effective tax rate

  $1,479,489    39%  $2,159,319   39%

F-21

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
   
 
   
     
 
  
 
 
   
      
  
   
      
  
  
  
 
  
 
   
      
  
 
 
 
 
 
 
 
 
   
 
   
 
   
 
   
  
   
  
 
 
COFFEE HOLDING CO., INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

OCTOBER 31, 2010 AND 2009

NOTE 8 - INCOME TAXES (cont’d):

The tax effects of the temporary differences that give rise to the deferred tax assets and liabilities as of October 31, 2010 and 2009 are as follows:

2010

2009

Deferred tax assets:

Accounts receivable
Deferred compensation
Inventory

72,000   $

69,000 
 $
   199,500     181,000 
36,000 

56,500    

Total current deferred tax asset

 $ 328,000   $ 286,000 

Deferred tax liabilities:
 Current deferred tax liability:

Unrealized gains

 Non-current deferred tax liability:

Fixed assets

Total deferred tax liabilities

 $
   216,700    

73,300   $ 121,000 
14,500 

 $ 290,000   $ 135,500 

The Company utilized its remaining federal net operating loss of $1,454,233 to reduce the Company’s taxable income for the year ended October
31, 2009.

A valuation allowance was not provided at October 31, 2010 or 2009.  In assessing the realizability of deferred tax assets, management considers
whether it is more likely than not that some portion or all of the deferred tax assets will not be realized.  The ultimate realization of deferred tax
assets is dependent upon the generation of future taxable income during the periods in which those temporary differences become
deductible.  Management considers the scheduled reversal of deferred tax liabilities, projected future taxable income, and tax planning strategies in
making this assessment.  Based upon the level of historical taxable income and projections for future taxable income over the periods in which the
deferred tax assets are expected to be deductible, management believes it is more likely than not the Company will realize the benefits of these
deductible differences.  The amount of the deferred tax asset considered realizable, however, could be reduced in the near term if estimates of
future taxable income are reduced.

F-22

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
   
 
   
     
 
  
 
   
      
  
 
   
      
  
   
      
  
   
      
  
   
      
  
 
   
      
  
 
 
 
 
COFFEE HOLDING CO., INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

OCTOBER 31, 2010 AND 2009

NOTE 8 - INCOME TAXES (cont’d):

The Company adopted FASB authoritative guidance for accounting for uncertainty in income taxes.  As of October 31, 2010 and 2009, the Company
did not have any unrecognized tax benefits or open tax positions.  The Company’s practice is to recognize interest and/or penalties related to income
tax matters in income tax expense.  As of October 31, 2010 and 2009, the Company had no accrued interest or penalties related to income
taxes.  The Company currently has no federal or state tax examinations in progress.

The Company files a U.S. federal income tax return and California, Colorado, New Jersey, New York and Oregon state tax returns.  The Company’s
federal income tax return is no longer subject to examination by the federal taxing authority for years before fiscal 2007.  The Company’s California,
Colorado and New Jersey income tax returns are no longer subject to examination by their respective taxing authorities for the years before fiscal
2006.  The Company’s Oregon and New York income tax returns are no longer subject to examination by their respective taxing authorities for the
years before fiscal 2007.

NOTE 9 - COMMITMENTS AND CONTINGENCIES:

OPERATING LEASES:

The Company occupied warehouse facilities, in Brooklyn, New York under an operating lease, which terminated in March 2009, it was originally set
to expire on December 31, 2011, at a monthly rental of $15,000.  The lease required the Company to pay utilities and other maintenance
expenses.  Rent charged to operations amounted to $75,000 for the year ended October 31, 2009.

The Company also uses a variety of independent, bonded commercial warehouses to store its green coffee beans.

In February 2004, the Company entered into a lease for office and warehouse space in La Junta City, Colorado.  This lease, which is at a monthly
rental of $8,341 beginning January 2005, expires on January 31, 2024.  Rent charged to operations amounted to $95,504 for the years ended
October 31, 2010 and 2009.

In October 2008, the Company entered into a lease for office and warehouse space in Staten Island, NY.  This lease, which is at a monthly rental
beginning November 2008, expires on October 31, 2023 and includes annual rent increases.  Rent charged to operations amounted to $147,696 for
the years ended October 31, 2010 and 2009.

F-23

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
COFFEE HOLDING CO., INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

OCTOBER 31, 2010 AND 2009

NOTE 9 - COMMITMENTS AND CONTINGENCIES (cont’d):

OPERATING LEASES:

In May 2010, the Company entered into a lease for office space in Vancouver, WA.  This lease, which is at a monthly rental beginning May 17, 2010,
expires on June 1, 2012.  Rent charged to operations amounted to $15,900 for the year ended October 31, 2010.

The aggregate minimum future lease payments as of October 31, 2010 for each of the next five years and thereafter are as follows:

October 31,

2011
2012
2013
2014
2015
Thereafter

401 (K) RETIREMENT PLAN:

 $ 252,836 
239,354 
227,155 
232,238 
237,523 
   2,168,851 
 $3,357,957 

The Company has a 401(k) Retirement Plan, which covers all the full time employees who have completed one year of service and have reached
their 21st birthday.  The Company matches 100% of the aggregate salary reduction contribution up to the first 3% of compensation and 50% of
aggregate contribution of the next 2% of compensation.  Contributions to the plan aggregated $55,819 and $59,882 for the years ended October 31,
2010 and 2009, respectively.

NOTE 10 - ECONOMIC DEPENDENCY:

Approximately 47% of the Company’s sales were derived from one customer during the year ended October 31, 2010.  This customer also
accounted for approximately $3,372,000 or 38% of the Company’s accounts receivable balance at October 31, 2010.   Approximately 35% of the
Company’s sales were derived from one customer during the year ended October 31, 2009.  This customer also accounted for approximately
$3,075,000 or 30% of the Company’s accounts receivable balance at October 31, 2009.  Concentration of credit risk with respect to other trade
receivables is limited due to the short payment terms generally extended by the Company, by ongoing credit evaluations of customers, and by
maintaining an allowance for doubtful accounts and other allowances that management believes will adequately provide for credit losses.

For the year ended October 31, 2010, approximately 85% of the Company’s purchases were from ten vendors.   One of these vendors accounted for
30% of total purchases.  This vendor accounted for approximately $474,000 of the Company’s accounts payable at October 31, 2010.

F-24

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
   
 
 
   
 
  
  
  
  
 
 
 
 
 
COFFEE HOLDING CO., INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

OCTOBER 31, 2010 AND 2009

NOTE 10 - ECONOMIC DEPENDENCY (cont’d):

For the year ended October 31, 2009, 83% of the Company’s purchases were from ten vendors.  One of these vendors accounted for 27% of total
purchases.  This vendor accounted for approximately $373,000 of the Company’s accounts payable at October 31, 2009.

NOTE 11 - RELATED PARTY TRANSACTIONS:

The Company has engaged its 40% partner in Generation Coffee Company, LLC as an outside contractor (the “Partner”).  Included in contract labor
expense, which is a component of cost of sales, are expenses incurred from the Partner during the years ended October 31, 2010 and 2009 of
$505,977 and $273,271, respectively.

An employee of one of the top two vendors is a director of the Company.  Purchases from that vendor totaled approximately $19,282,000 and
$16,733,000 for the years ended October 31, 2010 and 2009, respectively.  The corresponding accounts payable balance to this vendor was
approximately $474,000 and $829,000 at October 31, 2010 and 2009, respectively.  Management does not believe the loss of any one vendor would
have a material adverse effect of the Company’s operations due to the availability of many alternate suppliers.

In January 2005, the Company established the “Coffee Holding Co., Inc. Non-Qualified Deferred Compensation Plan.”  Currently, there is only one
participant in the plan: Andrew Gordon, the CEO.  Within the plan guidelines, this employee is deferring a portion of his current salary and
bonus.  The deferred compensation payable, which also includes investment earnings, represents the liability due to an officer of the Company.  The
deferred compensation liability at October 31, 2010 and 2009 was $540,642 and $489,782, respectively.  Deferred compensation expenses included
in officers’ salaries were approximately $13,462 and $127,884 during the years ended October 31, 2010 and 2009, respectively.

NOTE 12 - STOCKHOLDERS’ EQUITY:

a.

b.

c.

Warrants to Purchase Common Stock.  The Company entered into an agreement with Maxim Group, LLC (“Maxim”) for Maxim to serve as the
Company’s financial advisors and lead managing underwriter for a public offering of the Company’s common stock which concluded on June 16,
2005.  Subsequently, Maxim and Joseph Stevens & Company, Inc. (“Joseph Stevens”) entered into an agreement pursuant to which Joseph
Stevens agreed to act as managing underwriter and Maxim participated in the underwriting syndicate of the offering.  The Company also sold to
Joseph Stevens and Maxim for $100, warrants to purchase 70,000 shares of common stock at a price of $6.00 per share.  The fair value of
these warrants was credited to additional paid-in capital.  The warrants were exercisable for a period of five (5) years and contained provisions
for cashless exercise, anti-dilution and piggyback registration rights.  The warrants expired May 6, 2009 and are no longer exercisable.

Treasury Stock.  The Company utilizes the cost method of accounting for treasury stock.  The cost of reissued shares is determined under the
last-in, first-out method.  The Company did not purchase any shares during the year ended October 31, 2010.  The Company purchased 4,693
shares for $5,526 during year ended October 31, 2009

Dividends.  On October 25, 2010, the Company paid a cash dividend of $166,989 ($0.03 per share) to all stockholders of record as of October 1,
2010.  On July 26, 2010, the Company paid a cash dividend of $166,989 ($0.03 per share) to all stockholders of record as of July 16, 2010.

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COFFEE HOLDING CO., INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

OCTOBER 31, 2010 AND 2009

NOTE 13 - FAIR VALUE MEASUREMENTS:

The Company adopted the authoritative guidance on “Fair Value Measurements”.  The guidance defines fair value as the price that would be
received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date, not adjusted for
transaction costs.  The guidance also establishes a fair value hierarchy that prioritizes the inputs to valuation techniques used to measure fair value
into three broad levels giving the highest priority to quoted prices in active markets for identical assets or liabilities (Level 1) and the lowest priority to
unobservable inputs (Level 3) as described below:

Level 1 Inputs – Unadjusted quoted prices in active markets for identical assets or liabilities that are accessible by the Company;

Level 2 Inputs – Quoted prices in markets that are not active or financial instruments for which all significant inputs are observable, either directly or
indirectly;

Level 3 Inputs – Unobservable inputs for the asset or liability including significant assumptions of the Company and other market participants.

The Company determines fair values for its investment assets as follows:

Investments at fair value consist of commodity securities.  The Company’s commodity securities are classified within Level 2 and include coffee
futures and options contracts.  To determine fair value, the Company utilizes the market approach valuation technique for the coffee futures and
options contracts.  The Company uses Level 2 inputs that are based on market data of similar instruments that are in observable markets.  All
commodities on the balance sheet are recorded at fair value with changes in fair value included in earnings and not reflected as a net amount as a
separate component of stockholders’ equity.

The following tables present the Company’s assets that are measured at fair value on a recurring basis and are categorized using the fair value
hierarchy.  The fair value hierarchy has three levels based on the reliability of the inputs used to determine fair value.

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COFFEE HOLDING CO., INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

OCTOBER 31, 2010 AND 2009

NOTE 13 - FAIR VALUE MEASUREMENTS (cont’d):

Assets:
Commodities – Futures
Commodities – Options
Total Assets

Assets:
Commodities – Futures
Commodities – Options
Total Assets

Fair Value Measurements as of October
31, 2010

Total

Level 1

Level 2

Level 3

  $ 598,501     
(323,002)   
  $ 275,499     

–    $ 598,501     
–     
(323,002)   
–    $ 275,499     

– 
– 
– 

Fair Value Measurements as of October 31,
2009

Total

Level 1

Level 2

Level 3

  $

  $

11,494     
65,812     
77,306     

–    $
–     
–    $

11,494     
65,812     
77,306     

– 
– 
– 

NOTE 14 - SUBSEQUENT EVENT

The Company paid a cash dividend on January 31, 2011, of $166,989 ($.03 per share) to all stockholders of record as of the close of business on
January 17, 2011.

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EXHIBIT10.8

August 7, 2007

Mr. Andrew Gordon
COFFEE HOLDING COMPANY,
INC. 4401 1st Avenue
Brooklyn, NY 11232

AMENDMENT NO. ONE TO THE LICENSE AGREEMENT EFFECTIVE APRIL 1, 2007 BETWEEN ENTENMANN’S PRODUCTS, INC. AND
COFFEE HOLDING COMPANY, INC.

Dear Mr. Gordon:

The following, when signed by you and counter-executed by Entenmann’s Products, Inc. (hereinafter "Licensor"), shall constitute Amendment No. One to the
above-referenced Agreement as follows:

LICENSE AGREEMENT –  Paragraph 11.1 – Termination for Default by Licensee:

Paragraph 11.1 (b) is hereby amended and restated as follows:

(b)  Notwithstanding  anything  to  the  contrary  set  forth  in  this  Agreement,  Licensee  shall  maintain  Minimum  Net  Sales  Revenue  (if
applicable)  of  Licensed  Products  for  each  Contract  Year  as  set  forth  in  Exhibit  B.  If  Licensee  fails  to  maintain  the  required  Minimum  Net  Sales
Revenue as provided in Exhibit B, Licensor shall have the right to terminate this Agreement by written notice delivered to Licensee within 30 days
after  the  end  of  any  Contract  Year  in  which  Licensee  shall  fail  to  maintain  such  required  Minimum  Net  Sales  Revenue.  Notwithstanding  the
preceding provisions of this subsection, Licensee may have a one-time option to avoid Licensor's right to terminate this Agreement for Licensee's
failure to maintain the Minimum Net Sales Revenue as provided in Exhibit B, by paying to Licensor, within 30 days after the date of the notice of
termination from Licensor, the difference between the aggregate royalty actually paid by Licensee to Licensor during the said Contract Year and the
royalty  that  would  have  been  paid  by  Licensee  to  Licensor  during  the  Contract  Year  if  Licensee  maintained  the  required  Minimum  Net  Sales
Revenue for all categories as provided in Exhibit B for the subject Contract Year.

Except as specifically modified herein by this Amendment No. One, all other terms and conditions of the Agreement shall remain in full force and effect.

860 Broadway, 3FL   New York, NY 10003   Tel (212) 683-5150   Fax (212) 689-3300

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
Assuming  the  amendment  accurately  reflect  your  understanding,  please  sign  this  Amendment  No.  One  below  and  return  it  to  me.  We  will  then  have  the
Amendment executed and return a fully-executed copy to you for your files. Of course, no binding modification exists until one fully-executed copy of this
Amendment No. One has been returned to you.

If you have any questions, feel free to contact James Slifer.

Sincerely yours,

Glory Ekpe

Glory Ekpe
Director, Contracts

Agreed to and Accepted by:

ENTENMANN’S PRODUCTS, INC.  

COFFEE HOLDING COMPANY, INC.

By: /s/ 

Name:

Title:

Date:

By: /s/ Andrew Gordon

Name: Andrew Gordon 

Title: President & Chief Executive Officer   

Date:

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EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
LICENSE AGREEMENT

EXHIBIT 10.9

Entenmann’s Products, Inc., a Delaware corporation with a principal place of business at 1724 5th Avenue, Bay Shore, New York 11706 (“Licensor”)

enters into this License Agreement (“Agreement”) with COFFEE HOLDING COMPANY, INC., a corporation with its principal place of business at 4401 1st
Avenue, Brooklyn, NY 11232 (“Licensee”) as of the 1st day of April, 2007 (“Effective Date”).

Introduction

A. Licensor owns certain intellectual property, including but not limited, to trademarks, trade dress, names, logos, designs, slogans, copyrights and

other proprietary materials set forth on Exhibit A of this Agreement (the “Intellectual Property”).

B. Licensee desires to obtain a license to use the Intellectual Property on and in connection with the manufacturing, distribution and sale of Licensed

Products in the Territory (as defined in this Agreement) under certain terms and conditions, and Licensor is willing to grant such license.

Terms

In consideration of and incorporating the above premises, and of the mutual covenants, conditions and agreements contained in this Agreement and

for other good and valuable consideration, the adequacy of which the parties acknowledge, the parties intending to be legally bound agree as follows:

License Grant

1.1 Grant. Subject to the terms and conditions specified below, Licensee shall have the nonexclusive license to use the Intellectual Property in the

Territory solely upon and in connection with the manufacturing, distribution, marketing, promotion, advertising and sale of the products specified on Exhibit B
(the “Licensed Products”).

1.2 Retail Distribution of Licensed Products. Licensee shall place in distribution the Licensed Products manufactured under this Agreement by or for

Licensee in a fully finished condition and sold only in or to the channels of distribution set forth on Exhibit B (“Channels of Distribution”). Licensee may not,
directly or indirectly, distribute Licensed Products to any channels not specified on Exhibit B without Licensor’s prior written consent, which Licensor may
withhold at its sole discretion. Licensee may not sell the Licensed Products to third parties who intend or are likely to resell them outside such Channels of
Distribution. If Licensee discovers that its customers are reselling Licensed Products outside the Channels of Distribution, Licensee shall immediately cease
selling the Licensed Products to such third parties. In no event shall Licensee sell the Licensed Products to any third party if the Licensee knows, or should
have known, that the Licensed Products will be thereafter altered, modified, re-packaged, filled, made part of something else or used in any other
unauthorized manner by any third party inside or outside the Channels of Distribution.

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1.3 Reservation of Rights; Exclusions

(a) Licensor retains all rights not expressly and exclusively granted to Licensee under this Agreement. Licensor may use and grant licenses to

others to use the Intellectual Property inside and outside the Territory in connection with products that are not Licensed Products in any Channels of
Distribution and with Licensed Products inside the Territory distributed outside the Channels of Distribution.

(b) Licensee’s rights under this Agreement shall not include the right to, and Licensee warrants and represents that it will not, use the Intellectual

Property or the Licensed Products for an endorsement of any product or service. Licensee shall not (i) use or permit the use of any Licensed Products as a
Premium except with Licensor’s prior written consent, which Licensor may withhold at its sole discretion, and/or (ii) distribute any Licensed Products to any
third party that Licensee has reason to believe would distribute such Licensed Products in contravention of the foregoing. “Premium” shall mean any
Licensed Products distributed below cost or at no charge for the purpose of increasing the sale of any other article of merchandise or product, or any
service, including without limitation, any Licensed Products distributed for publicity purposes, for combination sales, giveaways, traffic-building or any similar
scheme or device or arrangement.

(c) If Licensor becomes aware of the inability or unwillingness of Licensee to fill an order for the Licensed Products for Licensor or any customer,

Licensor shall have the right to seek and license other parties to fill said order(s).

2. The license granted under this Agreement extends only to the geographic area set forth on Exhibit B (“Territory”). Licensee shall not (i) use or

authorize any use of the Intellectual Property, directly or indirectly, outside the Territory, or (ii) sell the Licensed Products to third parties who intend or are
likely to resell them outside the Territory. If Licensee discovers that third parties to whom it sells the Licensed Products are reselling them outside the
Territory, Licensee shall immediately cease selling the Licensed Products to such third parties.

Territory

Term

3. This Agreement shall commence on the Effective Date and continue for three (3) years and nine (9) months unless sooner terminated in
accordance with the terms and conditions of this Agreement (“Term”). The parties may extend the Term only upon written agreement and for not more than
two (2) renewal terms each of three (3) years. The Term shall be divided into periods of twelve months or more (each, a "Contract Year") as indicated below:

Contract Year 1: 04/01/2007- 12/31/2008
Contract Year 2: 01/01/2009 - 12/31/2009
Contract Year 3:  01/01/2010 - 12/31/2010

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EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
Representative

4. From time to time, Licensor may designate one or more representatives (“Representative”) upon written notice to Licensee, to act generally on

behalf of Licensor, sometimes in conjunction with Licensor and sometimes in its stead, such as, but not limited to, receiving payments and statements and
performing the various quality control functions as set forth in this Agreement. In the event such a Representative is designated in this Agreement, all
references to administrative duties of the Licensor in this Agreement may be construed as referring to the Representative as appropriate to carry out the
purposes of this Agreement. Licensor will be bound by any authorized communications of its Representative and cannot repudiate the same; provided,
however, in the event of a dispute between Licensor and Representative as to communications to Licensee, Licensor’s communications shall control.
Licensor, at its complete discretion, may replace Representative upon written notice to Licensee, without affecting the validity of this Agreement. Until further
notice, Licensor’s Representative for the foregoing purposes shall be: The Joester Loria Group, LLC, 860 Broadway, Third Floor, New York, New York
10003. Unless stated otherwise in writing by Representative and Licensor subsequently with a copy to Licensee, all statements and payments under this
Agreement shall be sent and paid to said Representative rather than Licensor and Licensor appoints Representative to act as Licensor for approvals and
submissions under this Agreement.

Payments

5.1 Royalties. Licensee shall pay to Licensor (or its Representative) the royalty at the rates specified in Exhibit B (“Royalties”) based upon all Net
Sales (defined below) by or on behalf of Licensee of the Licensed Products. Royalties shall accrue when the Licensed Products are invoiced or shipped,
whichever occurs first, and shall be payable concurrently with the periodic statements required in Section 6. The term “Net Sales” shall mean the number of
units sold multiplied by the full wholesale or distributor list price billed to retail customers or distributors less actual trade discounts and promotions, if any, not
to exceed ten percent (10%). No other deductions shall be made for any reason, including without limitation, cash payments, early payments, uncollectible
accounts, or costs incurred in the manufacture, distribution, sale, exploitation or advertisement of the Licensed Products. Sales to any affiliated or related
party of Licensee shall be deemed to have been made at Licensee’s wholesale or distributor selling price generally charged by Licensee to third parties in
the normal equivalent Channels of Distribution. Net Sales shall include any amounts or the value of other consideration received by Licensee in connection
with the exploitation of the Licensed Products.

5.2 Advertising/Marketing. Licensee agrees to spend no less than three percent (3%) of total annual Net Sales or total annual Minimum Net Sales

Revenue, whichever is greater, each Contract Year to advertise and promote the Licensed Articles. Approved expenditures may include trade and consumer
advertising, direct mail to consumers, "gift with purchase" (GWP), "purchase with purchase" (PWP) programs, off shelf merchandising vehicles, local and
regional FSI's (Free Standing Insert) and other marketing initiatives approved by Licensor, in writing, as advertising and promotion. Any amounts not
expended during any Contract Year shall be paid to Licensor within thirty (30) days of the end of said contract year.

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EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
Notwithstanding the foregoing, Licensee may apply up to twenty five percent (25%) of the Advertising/Marketing Commitment, capped at $100,000 in

total for each Contract Year, towards Slotting Fees for the Licensed Products. For the purpose of this Agreement, Slotting Fees shall be defined as a fixed-
per- SKU one-time payment paid by the Licensee to a new retail account in exchange for shelf space for Licensed Products. Licensee may not deduct in
store circulars from advertising/marketing fund. In addition to the advertising requirements defined herein, Licensee agrees for each Contract Year to create
dedicated 4 color sales materials that are of a quality consistent to other premium brands.

Licensee will create a dedicated section on their website, to be approved by Licensor, promoting the Licensed Product.

Licensee will provide Licensor with a full marketing and product rollout plan within 45 days of signing this Agreement. No later than thirty (30) days
prior to the beginning of each calendar year, Licensee shall develop and submit for Licensor's written approval, a marketing plan, which includes a timeline
detailing product roll-out and distribution plans as well as advertising, promotion and PR plans.

5.3 Advance. Licensee shall pay to Licensor (or its Representative) the amount set forth on Exhibit B as an advance (“Advance”). The Advance is

guaranteed and nonrefundable, except as otherwise set forth in this Agreement. In addition, Licensee shall timely pay the amounts set forth in Exhibit B as
minimum royalty guarantees (“Guaranteed Minimum Royalties”). The Advance and Guaranteed Minimum Royalties shall be credited toward Royalties due
for the Term only (including any permitted Sell-Off Period), and such payments shall not be refunded for any reason, except as otherwise provided in this
Agreement.

5.4 First Shipment Date. Licensee shall begin commercial distribution in reasonable quantities of a Licensed Product bearing the Intellectual

Property and which has received Licensor’s written approval no later than September 01, 2007.

6.1 Statements.

Statements and Records

(a) Within 20 days of the end of each calendar quarter during the Term, commencing with the first full calendar quarter of the Term,
Licensee shall deliver to Licensor (or its Representative), a complete and accurate statement of all sales activity, Net Sales and Royalties owed, for sales of
Licensed Products during the preceding calendar quarter in the format set forth in Exhibit C, certified to be accurate by Licensee (if Licensee is a corporation,
by an officer or authorized independent accountant of Licensee). Unless otherwise agreed by Licensor in writing, each statement must show, without
limitation, the following:

(i)  the number of units sold of each Licensed Product,

(ii)  the unit price of each Licensed Product,

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EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
(iii)  the gross sales for each Licensed Product,

(iv)  the deductions taken from gross sales and the reasons therefor,

(v)  Net Sales for each Licensed Product,

(vi) a computation of Royalties due, taking into account any Guaranteed Minimum Royalties which may be due to the extent that the
Guaranteed Minimum Royalties for the preceding calendar quarter exceed earned Royalties, and

(vii) a listing of retail purchasers and distributors of Licensed Products who purchased directly from Licensee during the statement period.

(b) Each statement delivered pursuant to this Section shall be accompanied by a check payable to Licensor (or its Representative).

(c) Licensee shall deliver to Licensor (or its Representative), no later than 45 days after the close of each annual period during the

term of this Agreement (or portion thereof in the event of prior termination for any reason) a statement signed and certified either by its regular certified public
accountants or by a financial officer of Licensee relating to said entire annual period, setting forth the same information required to be submitted by Licensee
in accordance with this Section. Such statements shall be furnished by Licensee whether or not any of the Licensed Products have been shipped or sold
during the relevant period. Within ten (10) business days after demand by Licensor (or its Representative), Licensee shall, at its own expense, furnish a
detailed statement by the chief financial officer of Licensee showing the number, description, gross sales price, itemized deductions from gross sales price
and Net Sales of the Licensed Products distributed and/or sold by Licensee to the end of the month next preceding the date of the demand.

6.2 Records. Licensee shall keep and maintain in Licensee’s principal place of business during the Term and for at least three (3) years following the
date of the relevant statement, complete and accurate records and accounts covering all transactions relating to this Agreement including, without limitation,
invoices, correspondence, banking, financial and all other pertinent records and accounts. Such records and accounts shall be maintained in accordance
with generally accepted accounting procedures and principles and shall be available for inspection and audit at any time during the Term and for three years
thereafter, during reasonable business hours for Licensor (or its Representative) (and accountants acting on their behalf) to inspect and make extracts or
copies of such records for the purpose of ascertaining the correctness of such statements. Licensee will not cause or permit any interference with Licensor
(or its Representative) in the performance of any such inspection and audit. In the event any errors or discrepancies are discovered in any records,
statements or accounts or in payments resulting therefrom, they shall immediately be rectified and the appropriate payments made by Licensee, together
with interest at the then prime rate per annum (announced by Citibank, NA or its successor) compounded from the date the payment was originally due. If
discrepancy of 3% or more is found, Licensee shall pay, in addition to the discrepancy, the actual cost of such inspection and audit. Should any willful and
material misstatements or discrepancies be disclosed as a result of the inspection or audit or otherwise, then in addition to all other relief to which Licensor
may be entitled, Licensor may immediately terminate this Agreement.

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EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
6.3 Right to Dispute Records. Receipt or acceptance by Licensor (or its Representative) of any of the statements furnished pursuant to this
Agreement, or the receipt or deposit by Licensor (or its Representative) of any payment tendered by or on behalf of Licensee shall be without prejudice to
any rights or remedies of Licensor and shall not prevent Licensor from thereafter disputing the accuracy of any such statements, payments, records and
accounts. Licensee waives all claims to return of any Advance, Guaranteed Minimum Royalties or other Royalty payments once made, except as otherwise
provided in this Agreement, and for claims for refund of payments for returns of Licensed Products in subsequent reporting periods. As time is of the
essence with respect to all payments made under this Agreement, interest at the rate of one and one-half percent (1 ½%) per month or three percentage
points over prime (whichever is greater but in no event more than the maximum amount permitted by law) shall accrue on any amount due, from the date
upon which the payment is due until the date of payment.

7.1 Quality Control Standards

Quality Standards and Control

(a) If the Licensed Products manufactured and sold by Licensee are of inferior quality in design, material or workmanship, the substantial

goodwill which Licensor has established and possesses in the Intellectual Property would be impaired. Accordingly, Licensee will maintain high quality
control standards that are substantially equivalent to those standards approved by Licensor or used by Licensor as of the Effective Date or thereafter in
connection with its products and/or the Licensed Products, including, but not limited to, quality control procedures, product sampling procedures and
inspection procedures, labeling requirements and Licensed Product formulas and specifications as applicable.

(b) Licensee shall comply with all federal, state, and local laws, rules and regulations, if any, of governmental authorities in connection with the

production, manufacturing, distribution, sale, labeling, packaging, advertising and promotion of the Licensed Products.

(c) Licensee is not authorized to sell Licensed Products which do not completely meet the quality standards of approved samples nor “irregular,”

“distressed” or other than “first quality” Licensed Products. Licensee shall not otherwise use the Intellectual Property in connection with any Licensed
Products that do not meet the quality control standards in this Agreement.

7.2. Licensed Product Formulas and Specifications. Licensee shall submit to Licensor all proposed new formulas and specifications for the Licensed
Products and all adjustments thereto for Licensor’s approval, such approval to be consistent with (and based on equivalent standards to) products previously
approved by, or sold by, Licensor, and subject to the Licensed Products passing Licensor’s taste and consumer tests as required by Licensor. The actual
and reasonable costs of such tests shall be paid by Licensee. Licensee shall not market any Licensed Products using the Intellectual Property without the
prior written approval of Licensor, which Licensor shall not unreasonably withhold or delay. Formulas and specifications for the Licensed Products shall at all
times remain the confidential property of Licensor.

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7.3 Inspection Procedures

(a) In order to determine whether Licensee is maintaining the quality standards set forth above, Licensee, before selling or distributing any

Licensed Products, including any modified or reformulated versions thereof, shall furnish to Licensor (or its Representative), at Licensee’s cost, a reasonable
number of each of the Licensed Products. The quality of such new Licensed Products shall be subject to the prior written approval of Licensor, such approval
to be consistent with (and based on equivalent standards to) products previously approved by, or sold by, Licensor, and subject to the Licensed Products
passing Licensor’s taste and consumer tests if applicable. At the request of Licensor, Licensee shall supply any manufacturing information requested by
Licensor to help Licensor in evaluating the quality and style of such Licensed Products.

(b) In addition, during normal business hours, Licensor (or its Representative) shall have access to Licensee’s facilities and the facilities of

Licensee’s permitted sublicensees and/or contract manufacturers where the Licensed Products are manufactured and/or stored, for the purpose of
inspecting the Licensed Products to the extent necessary to determine whether Licensor’s quality standards are being met and to determine whether any
health or safety issues may exist at such plants and/or facilities.

(c) Licensee represents and warrants that the Licensed Products manufactured, distributed and sold by Licensee, and, if applicable, its permitted
contract manufacturers, and the manufacturing and sanitation practices used by Licensee, and, if applicable, its permitted contract manufacturers, to produce
the Licensed Products will comply with all applicable federal, state and local laws, including, but not limited to, good manufacturing practices.

(d) Licensee shall not manufacture the Licensed Products from inherently dangerous materials or substances and will not design the Licensed

Products so as to constitute or create any inherent danger.

(e) After samples of the Licensed Products have been approved by Licensor (or its Representative) pursuant to this Section 7, Licensee shall not
depart from the quality and characteristics of those samples in any material respect without Licensor’s prior written approval, and Licensor shall not withdraw
its approval of the approved Licensed Products or of any approved plant except for good cause when Licensor may in good faith have reason to believe that
the approved Licensed Products or the manufacture of Licensed Products by the approved plant may be detrimental to the health or safety of the public or
otherwise fails to satisfy the specifications which have been previously approved by Licensor.

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7.4 Plant Approval. All plants proposed to be used by Licensee shall be subject to Licensor’s prior written approval, such approval to be consistent

with Licensor’s standards for approving plants which are used by Licensor in the Territory. Licensee proposes the following plants initially: _________. Any
and all additional proposed plants to be used by Licensee shall be subject to Licensor’s prior written approval, such approval to be consistent with Licensor’s
standards for approving the plants listed above.

7.5  Prior Approval.

(a) No Licensed Product shall be manufactured, distributed, sold or used by Licensee prior to Licensor’s written approval of pre-production

prototypes or samples of each such Licensed Product, as well as proofs, manuscripts, artwork layout or the like, of any cartons, containers, tags, labels,
other packaging, advertising, publicity and display materials to be used in connection with the Licensed Products (the “Related Materials”). Within 15
business days after its receipt of the foregoing, Licensor shall use reasonable efforts to advise Licensee, in writing, of its approval or disapproval of such
material, and no items shall be deemed approved by Licensor unless such approval is given. Further written approval will be necessary if there is any
change proposed by Licensor or Licensee in type, style, model, grade, description or the like from any previously approved Licensed Products or Related
Materials. In the event any Licensed Products or any Related Materials differ materially from the approved samples, Licensor shall have the right, in its sole
discretion, to withdraw its approval of such Licensed Products or Related Materials and/or to terminate this Agreement unless Licensee cures such breach
within thirty days of notice of same. Approval by Licensor and by any other parties designated by Licensor shall not relieve Licensee of any of its obligations
or warranties under this Agreement.

(b) All costs associated with the approval process, including all costs incurred by Licensee, Licensor, Representative or any third party approved

by Licensor, in connection with the development, modification or formatting of artwork and Related Materials for the Licensed Products, shall be borne by
Licensee. Licensee shall pay Licensor, or such third party, within thirty days of receiving an invoice for such expenses. Although Licensee is not obligated to
utilize the artwork services of Licensor or an approved third party, Licensee is encouraged to do so if Licensor offers such services in order to minimize
delays which may occur if unapproved artists do renditions of the Intellectual Property.

(c) Concurrently with the initial shipment of Licensed Products, Licensee shall furnish to Licensor (or its Representative) at no cost, 30 royalty-

free samples of each “SKU” of the Licensed Products and thereafter shall furnish to Representative 25 samples of each SKU of the Licensed Products at the
beginning of each subsequent year of the Term. In addition, upon Licensor’s request, Licensee shall provide, at no cost, a reasonable number of royalty-free
samples of the Licensed Products in each year of the Term for use by Licensor in connection with promotions, contests or sweepstakes not to exceed 25
samples per year. Any Licensed Products requested by Licensor in excess of the foregoing quantity shall be billed at Licensee’s cost for the Licensed
Product plus ten percent (10%).

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7.6 Deficiency. Promptly upon receipt from Licensor (or its Representative) of information or notice that any Licensed Products or Related Materials
manufactured, sold or used by Licensee do not or have not met the specifications or standards of nature and quality prescribed by Licensor, Licensee shall
correct such deficiency at Licensee’s expense. Licensee shall thereafter immediately submit samples of the corrected Licensed Products or Related
Materials pursuant to Section 7.3 for approval. In the event the deficiency is that of substandard Licensed Product or that of material misuse of the
Intellectual Property, all existing inventory or work in progress of Licensed Products and Related Materials containing the deficiency shall, at Licensee’s
expense, either be corrected to Licensor’s satisfaction or shall be destroyed. The foregoing shall not preclude or otherwise limit in any way Licensor’s rights
under this Agreement.

8.1 Licensor’s Title, Ownership, and Goodwill.

Proprietary Rights

(a) All right, title and interest in and to the Intellectual Property (including all associated goodwill) shall be and remain the exclusive and complete

property of Licensor, and all use of the Intellectual Property will inure to the benefit of Licensor. Licensee shall not, during or after the Term, dispute or
contest, directly or indirectly, or do or cause to be done, any act which in any way questions, contests, impairs or tends to impair Licensor’s right, title and
interest in and to the Intellectual Property. Licensee will at no time use or authorize the use of any trademark, logo, trade dress, service mark, trade name,
domain name or other designation identical or confusingly similar to the Intellectual Property. Except as otherwise provided in this Agreement for a sell-off
period, if any, upon the expiration or earlier termination of the Term, all rights to use the Intellectual Property shall automatically revert to Licensor, and
Licensee shall immediately discontinue all use.

(b) As between Licensor, Representative, and Licensee, Licensor shall be deemed to be the owner of all materials created for the Licensed
Products under this Agreement, including but not limited to artwork. Licensee acknowledges that such materials created and furnished by Licensee, its
employees, or contractors shall (if applicable) be considered “works made for hire” pursuant to U.S. copyright law and all rights in and to the copyrights (and
any other intellectual property rights) to such materials shall be owned by Licensor. If any such materials or elements shall not be deemed a “work made for
hire,” Licensee assigns to Licensor all rights, including copyright, title and interest in and to all such materials and elements. Licensee will, without further
consideration, execute any documents that Licensor may determine is necessary to perfect such assignment. In the event Licensee fails or refuses to do so
after a reasonable period of time, Licensee appoints Licensor as its attorney-in-fact to execute such documents. Notwithstanding the foregoing, Licensor
acknowledges that Licensee’s UPC Codes are solely owned by Licensee, and Licensor shall have no right, title or interest in them.

(c) Licensee acknowledges the tremendous value and goodwill of the Intellectual Property and therefore will not use the Intellectual Property in

any manner which may, in Licensor’s judgment, be in bad taste, be inconsistent with Licensor’s public image or which may in any way disparage Licensor or
its reputation, including, but not limited to, types and placement of advertising and types of Channels of Distribution, nor take any action which will harm or
jeopardize the Intellectual Property or Licensor’s ownership, protection, and/or registration thereof, in any way.

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8.2 Intellectual Property Registration. At Licensor’s cost, Licensee will fully cooperate with and assist Licensor in the prosecution and maintenance of
any patent, copyright, trademark, service mark or domain name applications or registrations concerning the Intellectual Property that Licensor may desire to
file or maintain, and for that purpose, Licensee shall, upon request, supply to Licensor enough samples of the Licensed Products or other material as may be
required in connection with any such application or registration.

8.3 No Representations of Ownership by Licensee Restrictions on Other Marks. Licensee shall not in any manner represent that it has any
ownership in the Intellectual Property, in whole or in part, or in any other intellectual property owned by Licensor, or its affiliates, but may only, during the
Term of this Agreement, and only if Licensee has complied with all laws and its obligations under this Agreement, represent that it is a “Licensee” under this
Agreement. During or after the Term, Licensee shall not register or attempt to register any patent, trademark, service mark, domain name, copyright, domain
name, or similar proprietary right in any portion of the Intellectual Property or in any intellectual property owned by Licensor that are not licensed under this
Agreement, in its own name or that of any third party, nor shall it assist any third party in doing so. Licensee shall not use any other trademarks or other
intellectual property similar to the Intellectual Property.

8.4 Approval. Licensee shall use the Intellectual Property only in such form and manner as is specifically approved in writing by Licensor and, upon

request by Licensor, affix to the Licensed Products and Related Materials any legends, markings and notices of trademark registration or Licensor-Licensee
relationship specified by Licensor, or any other notice of Licensor’s ownership, including copyright. Licensor shall have the right to approve all advertising,
displays and other material using the Intellectual Property prepared by Licensee. Licensee will promptly follow Licensor’s instructions and guidelines
regarding proper usage of the Intellectual Property in all respects.

8.5 Copyright and Trademark Notices

(a) Licensee shall print, stamp, mold or otherwise affix the Copyright Notice (i.e., “© [Year of first publication] Entenmann’s Products, Inc.

Used under license.”) on all packaging for the Licensed Products and on all of the Related Materials, all in accordance with instructions from Licensor,
including without limitation, instructions with respect to position and type size. No Licensed Product packaging or Related Materials upon which the
Copyright Notice is printed, stamped, molded or otherwise affixed pursuant to the foregoing shall contain any other copyright notice whatsoever without
Licensor’s prior written consent. Licensor, may, at any time and from time to time, require the addition of a Copyright Notice, or change of the Copyright
Notice, effective not less than thirty days after receipt by Licensee of notice of such addition or change; notwithstanding this, Licensee shall have the right to
continue to distribute any inventory already manufactured and/or Licensed Product packaging already printed at the time it receives such notice.

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(b) Licensee shall comply with all requirements of the United States Copyright Act, the Universal Copyright Convention, the Berne Convention

and any other treaty and convention to which the United States is or becomes a party, as Licensor deems necessary to obtain or maintain copyright
protection for the Licensed Products and/or Related Materials in the Territory. Licensee shall cooperate fully with Licensor in connection with Licensor’s
obtaining of copyright and trademark protection in the name of Licensor or, if Licensor shall so direct, in the name of a copyright or trademark proprietor other
than Licensor.

(c) Licensee shall print, stamp, mold or otherwise affix the Trademark Notice (i.e., “___________ is a registered trademark of Entenmann’s
Products, Inc. Used under license.”) in proximity to the Intellectual Property wherever used, including without limitation on the Licensed Products and on
each of the Related Materials, all in accordance with instruction from Licensor, including without limitation, instructions with respect to position, content and
type size. Licensor may, at any time and from time to time, require Licensee to change or add to the Trademark Notice by giving Licensee not less than thirty
days’ notice of such change; notwithstanding this, Licensee shall have the right to continue to distribute any inventory already manufactured and/or Licensed
Product packaging already printed at the time it receives such notice.

(d) Licensee’s name, trade name (or a trademark of Licensee which Licensee has advised Licensor in writing that it is using) shall appear on

permanently affixed labeling on each Licensed Product and, if the Licensed Product is sold to the public in packaging or a container, printed on such
packaging or container so that the public can identify the supplier of the Licensed Product in a manner acceptable to Licensor. On soft goods, “permanently
affixed” shall mean sewn onto the goods; on hard goods, it means molded into the product; and on packaging, printed on the package. Licensee shall advise
Licensor in writing of all trade names or trademarks it is using on Licensed Products being sold under this license if such names or marks differ from
Licensee’s corporate name.

(e) Licensee shall affix to the Licensed Products and/or Related Materials any other legends, markings and notices required by any law or

regulation in the Territory or which Licensor reasonably may request.

8.6 Protection and Defense.

(a) In its discretion and at its sole cost and expense, Licensor will protect and defend the Intellectual Property. Licensee shall promptly advise

Licensor in writing of any claims that its use of the Intellectual Property infringes the rights of a third party and any potentially infringing uses by others
involving the Intellectual Property. Decisions involving the protection and defense of the Intellectual Property shall be solely in the discretion of Licensor;
Licensee shall take no actions in this regard without the express written permission of Licensor.

(b) Licensee will join with Licensor in any application to enter Licensee as a registered or permitted user, or the like, of the Intellectual Property

with any appropriate governmental agency or entity. Upon termination or expiration of this Agreement for any reason whatsoever, Licensor may immediately
apply to cancel Licensee’s status as a registered or permitted user and Licensee shall consent in writing to the cancellation and shall join in any cancellation
request. The expense of any of the foregoing recording registered or permitted user activities shall be borne by Licensor.

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8.7 Changes to Intellectual Property. Licensor shall have the right at any time, upon notice, to make additions to, deletions from, and other changes
in the Intellectual Property at its sole and complete discretion, and Licensee shall adopt and use any and all such additions, deletions and changes as soon
as practicable (i.e., after depletion of raw or finished inventory at time notice was received by Licensee) in all new production of the Licensed Products and
Related Materials.

9.1 Third-Party Manufacturing.

(a) Licensee shall have the right to subcontract for the manufacture and production of the Licensed Products or Related Materials with Licensor’s

prior written consent (not to be unreasonably withheld or delayed) and such subcontractor shall execute a subcontractor agreement. In addition, Licensee
shall ensure that any subcontractor shall:

(i)  be fully subject to, and bound by, every applicable provision of this Agreement;

(ii) be made aware and agree that it may not sell any Licensed Products manufactured by it to anyone but Licensee;

(iii) agree that any related designs, labels, packaging or other materials incorporating or associated with the Intellectual Property shall
become the sole property of Licensor and that Licensee shall be responsible for obtaining any relevant supporting legal documentation; and

(iv) agree to immediately cease all manufacture of Licensed Products upon notice of termination or expiration of this Agreement.

(b) In addition, (v) a breach by a subcontractor of any provision of this Agreement shall be considered a breach by Licensee; (vi) Licensee shall

remain primarily and completely obligated under all of the provisions of this Agreement; (vii) Licensee shall promptly furnish to Licensor a list of all such
subcontractors and shall update this list once annually on or before the 31 st day of January; and (viii) Licensee shall immediately notify any subcontractor in
writing upon termination or expiration of this Agreement, with a copy sent to Licensor. In no event shall any subcontractor agreement include the right to
grant any sublicenses. Licensee shall ensure that each subcontractor agreement provides that Licensor is a third party beneficiary of the agreement with an
independent right to enforce its terms relating to quality control and protection of Intellectual Property and shall provide to Licensor (or its Representative)
copies of all subcontractor agreements within 15 days of execution.

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9.2 Licensee’s Best Efforts

(a) Licensee shall in accordance with the annual Marketing Plan (defined below), use its persistent commercially reasonable efforts to

continuously design, manufacture, promote, sell and ship all of the Licensed Products that have received Licensor’s written approval in all of the Territory in
commercially reasonable quantities and shall continuously and diligently during the Term use commercially reasonable efforts to produce an inventory of
Licensed Products and procure and maintain facilities and trained personnel sufficient and adequate to accomplish the foregoing. Once sales have
commenced, in no event shall Licensee allow a period of more than ninety days to elapse during which it does not manufacture, sell or distribute the
Licensed Products in commercially reasonable quantities sufficient to meet changing customer demand.

(b) In addition to any other remedies available to Licensor, failure to comply with any of the foregoing in Section 9.2 may result in removal from

this License of one or more of the unused or unexploited Licensed Products and/or brands, Licensed Products or Territories, upon written notice from
Licensor; provided, however, before exercising such right of removal, Licensor will give Licensee 90 days advance written notice and Licensee shall have
said ninety days in which to commence using commercially reasonable efforts to exploit the respective brands, Licensed Products and/or Territories in order
to prevent any removal from this License.

9.3 Compliance with Laws

(a) The Licensed Products shall be manufactured, distributed, promoted, advertised and sold in accordance, and Licensee shall comply with all

applicable international, national, federal, state, provincial and local laws, treaties and governmental orders and regulations, including, without limiting the
generality of the foregoing, the Federal Food, Drug and Cosmetic Act, the Federal Hazardous Substance Act, the Flammable Fabrics Act, the Consumers
Products Safety Act, and the ASTM Standard Consumer Safety Specifications on Toy Safety (Toy Manufacturers of America Voluntary Toy Safety Standard)
or other acts and standards laws, regulations, ordinances, governmental standards and the like in any countries in which the Licensed Products are
manufactured, shipped, stored, and/or sold (collectively, “Local Manufacturing Laws and Standards”).

(b) In order to ensure that the Licensed Products meet the above standards, Licensee shall, where appropriate or upon request, prior to the date

of first distribution of the Licensed Products, submit to Representative certificates in writing that the Licensed Products conform to the applicable laws and
standards. Upon request by Representative, Licensee shall provide specific test data and laboratory reports.

(c) Where applicable, tests on Licensed Products must be performed by a national testing laboratory or an independent laboratory that is

nationally approved unless another laboratory is otherwise approved by Licensor. Such testing laboratory or independent laboratory will provide written test
reports indicating that the Licensed Products conform to the applicable laws and standards.

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(d) Licensee shall use its best efforts to ensure that any and all third party manufacturers of the Licensed Products or any component thereof

comply with the applicable Local Manufacturing Laws and Standards. The Local Manufacturing Laws and Standards include, but are not limited to, laws
concerning import, export, certificate licenses, quota allocations, country of origin, safety (including fire code rules), employment standards, wages and
benefits, and employee health and safety. All manufacturers of the Licensed Products shall comply with Local Manufacturing Laws and Standards
concerning working hours and compensation. In countries where there are no such existing Local Manufacturing Laws and Standards, a manufacturer's
suitability under this Agreement should be evaluated carefully, taking into account regional and United States standards.

(e) The employment or use by Licensee, or by any third-party manufacturer engaged by Licensee, of children for the manufacture, assembly, or

conversion of the Licensed Products, or any component thereof, either directly or indirectly, shall not be permitted.

(f) No manufacturer of the Licensed Products will use forced or prison labor. Manufacturers must maintain a strict policy of employment on a

voluntary basis.

9.4 Consumer Response

(a) Licensee shall immediately notify Licensor in writing of any investigation, inquiry, claim or sanction by any governmental authority regarding

any quality, labeling, advertising or other regulatory matter relating to the Licensed Products and shall keep Licensor fully advised of the progress and
findings of such investigation or inquiry.

(b) If Licensor reasonably determines that any particular Licensed Product does not meet the required standards of quality set forth in Section 7,

Licensor shall notify Licensee in writing of such defect (a “Deficiency Notice”), providing Licensee with reasonable detail regarding the deficiency. Upon
receipt of such Deficiency Notice, Licensee shall cure such deficiency within thirty days, and shall provide Licensor with evidence of such cure, including
samples of such Licensed Product; provided, however, that in the event that any deficiency poses a risk to public health or safety, Licensee shall take all
steps necessary to cure the deficiency or otherwise eliminate the risk to public health or safety immediately. If any deficiency is not cured within the
applicable time period, Licensee shall cease all use of the Intellectual Property in connection with the production, manufacture, distribution, sale, advertising
and promotion of the Licensed Products in issue.

(c) If Licensor reasonably determines that any deficiency is such that any such Licensed Products are subject, or may be subject, to market

withdrawal, quarantine, recall or correction based on applicable Food and Drug Administration or other applicable governmental authority guidelines,
including good manufacturing practices, Licensee shall immediately implement such withdrawal, recall or correction procedures at Licensee’s sole cost and
expense and shall coordinate and cooperate with Licensor, including with respect to all press releases and other public relations aspects thereof. If Licensee
is otherwise required or determines to withdraw from market, recall or correct any such Licensed Products, Licensee shall give Licensor prior notice of such
withdrawal, recall or correction as soon as practicable and the parties shall coordinate and cooperate with each other, including with respect to all press
releases and other public relations aspects thereof. Licensor shall be granted complete and immediate access to all sites at which such deficient Licensed
Product has been produced or stored.

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9.5  Confidentiality.

(a) During and after the Term, the parties shall keep confidential any confidential proprietary information, knowledge or trade secrets

(“Information”), such as but not limited to, the terms of this Agreement, marketing and advertising plans, licensing plans, market research data, flavors and
flavor components and other information regarding any Food Elements, disclosed by the other party under this Agreement during the course of their mutual
relationship. (Notwithstanding the foregoing, the parties may disclose Information to their attorneys, accountants and permitted successors and assigns.) The
parties shall not use the Information for any purpose except in furtherance of this Agreement. If either party is uncertain about the status of a particular piece
of Information, it shall consult with the other party to determine such status. The obligations of this Section shall not be binding on either party with respect to
Information that (i) is already in the possession of the receiving party at the time of disclosure, (ii) is or becomes known to the public generally through no
fault or other action of the receiving party, (iii) is obtained lawfully from a third party, directly or indirectly, without breach of an obligation to keep such
Information confidential, (iv) is developed by the employees, agents or representatives of the receiving party wholly independently, as a result of its own
efforts and without the knowledge or benefit of the Information received under this Agreement, or (v) is required to be disclosed by law or any court or other
judicial entity empowered by law to compel such disclosure (subject to the notice obligations below).

(b) This confidentiality obligation shall cease when and to the extent that the Information becomes generally known to the public other than

through the fault or other act or omission of the receiving party. In the event a party is required by law or court order to disclose any Information of the other
party, that party shall (i) notify the other party in writing as soon as possible, but in no event less than ten calendar days prior to such disclosure, (ii)
cooperate with the other party to preserve the confidentiality of such Information consistent with applicable law, and (iii) use its best efforts to limit any such
disclosure to the minimum disclosure necessary to comply with such law or court order.

9.6 Public Statements. Subject to Section 9.5, Licensee shall not make any statements to the press or any media service or distribute or circulate

any written release, promotional literature, news story, advertising, publicity or communications of any kind to any party regarding the subject matter of this
Agreement, the Licensor, their respective affiliates, employees, programming services, operation, businesses and/or activities, or the Representative without
Licensor’s prior written approval.

9.7 Insurance. Licensee shall obtain and keep in force, at its own expense, Comprehensive General Liability insurance, including Products Liability
coverage, with respect to the Licensed Products, with a thirty day written notice of cancellation provision to Licensor and Representative, from a recognized
and responsible insurance company authorized to conduct an insurance business in New York with an A.M. Best Company rating of no less than A-10. Such
insurance company shall name Licensor and Representative and each of their respective officers, directors, agents and employees as additional insureds,
and provide protection in the amount of coverage not less than ten million dollars $10,000,000 per occurrence. Licensee shall, within ten days after the
Effective Date and before any Licensed Product is distributed or sold under this Agreement, submit to Licensor and Representative a copy of such insurance
policy or a copy of a fully paid certificate of insurance therefor. Maintenance of such insurance and performance of Licensee of its obligations under this
Agreement shall not relieve Licensee of liability under any of its indemnity under this Agreement. Licensee shall maintain such product liability insurance for a
period coextensive with that for which indemnification might be required under the provisions of this Agreement and in no event less than five years beyond
termination of this Agreement. Any subcontract manufacturer of Licensed Products for Licensee under this Agreement shall also be required by Licensee to
obtain and maintain and keep in force, at its own expense, the same insurance coverage with same named insureds and limits as provided with respect to
Licensee in this paragraph.

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9.8 Consumer Inquiries. Licensee shall, at no cost to Licensor, promptly and courteously handle all warranty (guarantee) satisfaction, response and
compliance and all consumer response relating to any of the Licensed Products. Licensor shall promptly forward to Licensee, for handling, any and all such
consumer inquiries that it receives. Licensee shall use commercially reasonable efforts to keep Licensor generally informed of consumer complaints relating
to the Licensed Products and their resolution.

Warranties and Indemnification

10.1  Licensee Warranties.  Licensee represents and warrants as follows:

(a)  Licensee is free to enter into and fully perform this Agreement;

(b)  All ideas, creations, works, designs, materials and intellectual property furnished by Licensee in connection with each of the Licensed

Products and Related Materials will be Licensee’s own and original creation (except for matters in the public domain or material which Licensee is fully
licensed to use for such purposes);

(c) The Licensed Products and the manufacture, advertisement, distribution and sale thereof under this Agreement will not infringe upon or

violate any rights of any third party of any nature whatsoever, including third party patent rights;

(d) The Licensed Products and Related Materials will be of high standards in style, appearance and quality, will be safe for use by consumers,

and will comply with all applicable governmental rules, guidelines, safety codes and regulations;

(e) Licensee will not manufacture, advertise, distribute or sell and will not authorize the manufacture, advertising, distribution or sale of the

Licensed Products or Related Materials in any manner, at any time or in any place not specifically licensed under this Agreement.

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(f) The Licensed Products and Related Materials (i) shall be in all respects noninjurious, (ii) shall not be adulterated or misbranded within the

meaning of any applicable laws, rules or regulations of any governmental authority, and (iii) shall not purposely be packaged or sold in damaged containers.

10.2  Licensee Indemnification.

(a) Licensee shall indemnify, defend and hold harmless Licensor (and its parent, subsidiaries, legal representatives, associated and affiliated

companies, including each of their respective officers, directors, shareholders, agents and employees) and Representative (and its parent, subsidiaries,
associated and affiliated companies, including each of their respective officers, directors, shareholders, agents and employees) from and against all
damages, costs, reasonable attorney’s fees and expenses based upon or arising out of:

(i)  breach of any warranty or representation by Licensee,

(ii)  unauthorized use of the Intellectual Property,

(iii) any actual or alleged defect in the Licensed Products or their packaging, whether latent or patent, including failure of said Licensed
Products or their packaging, distribution promotion, sale or exploitation to meet any Federal, State or local laws or standards,

(iv) any other actual or alleged unauthorized action of Licensee, including without limitation, a breach of any term of this Agreement, or

(v)  violations of any Local Manufacturing Laws and Standards.

(b)  Licensor and/or Representative shall provide prompt written notice of any claim and cooperate fully with Licensee. With respect to such

claims, Licensor and/or Representative may, at their election, individually or collectively, defend any action, by their own counsel and at Licensee’s expense.
Licensee will cause its counsel to cooperate fully in the defense of such action. Licensee shall not admit any liability or compromise any suit without
Licensor’s prior written consent, which Licensor may withhold at its sole discretion. The obligation for indemnification shall survive termination of the
Agreement.

10.3. Licensor Warranties. Licensor warrants and represents that it is free to enter into and fully perform the duties and obligations of this Agreement,

and that to the best of its knowledge, the use of the Intellectual Property, as authorized under this Agreement, does not infringe the rights of any third party.

10.4 Licensor Indemnification. Licensor shall indemnify, defend and hold harmless Licensee (and its parent, subsidiary, associated and affiliated

companies, including each of their respective officers, directors, agents and employees) from and against all damages, costs, reasonable attorney’s fees and
expenses based upon or arising out of breach of the warranties and representations in Section 10.3 including those solely and strictly related to the
Intellectual Property as properly used by Licensee in compliance with this Agreement; provided, however, that (i) prompt written notice is given to Licensor of
such claim or suit, (ii) Licensor shall have the option to undertake and conduct the defense and/or settlement of any such claim or suit, (iii) Licensee shall
cooperate with Licensor in the defense of any such claim or suit, (iv) Licensee acts to mitigate any damages, and (v) no settlement of any claim or suit may
be made without Licensee’s prior written consent. If Licensor undertakes the defense of a claim brought against Licensee, Licensor shall not be responsible
for attorney’s fees, costs and expenses incurred by Licensee after Licensor undertakes the defense of the claim. The obligation for indemnification shall
survive termination of the Agreement.

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11.1  Termination for Default by Licensee.

Termination and Expiration

(a) Upon the occurrence of any of the following events (each of which is a “Default”), then in addition and without prejudice to any rights that it

may have at law, in equity or otherwise, Licensor shall have the right to terminate this Agreement, to delete from this Agreement any elements of the
Intellectual Property or any Licensed Products, and/or to require the immediate payment of any Guaranteed Minimum Royalties and Royalty due or to
become due under this Agreement if:

(i) Licensee materially defaults in the performance of any of its obligations, representations or warranties provided for in this Agreement;

(ii) Licensee fails to take the necessary steps to ensure that the Licensed Articles are of high quality and are only distributed through the
Channels of Distribution and only sold in the Territory;

(iii) any court, arbitration panel, government agency or similar body finds that the Licensed Products manufactured, sold or distributed by
Licensee are defective, injurious, or unsafe in any way, manner or form;

(iv) a voluntary petition in bankruptcy is filed by Licensee and is not dismissed within thirty days thereafter, a receiver or trustee of any of
Licensee’s property is appointed and such appointment is not vacated within forty-five days thereafter, Licensee takes advantage of any
insolvency law, Licensee makes an assignment for the benefit of its creditors, or an event of default (declared and not cured) occurs under
any effective security agreement, financing statement, equivalent security or lien instrument, or continuation statement entered into by
Licensee and a third party (a “Secured Party”) covering all or part of the Licensed Products or any inventory thereof that enables such
Secured Party to exercise any of its rights and remedies under this Agreement with respect to such Licensed Products. In such event,
Licensor appoints Licensee as its bailee for the purposes of this Agreement, including the collection of Royalties under this Agreement.
Licensee accepts such appointment. Licensor’s Intellectual Property shall be owned by and shall be the exclusive property of Licensor, and
no proceeding of the type set forth in this subparagraph shall in any way affect Licensor’s right to the same in accordance with this
Agreement;

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(v) a subcontractor engages in conduct which, if engaged in by Licensee, would entitle Licensor to terminate this Agreement. If reasonably
feasible, however, Licensor will endeavor to discuss with Licensee what action Licensee must take or cause to be taken to remedy any
damages to Licensor resulting from such subcontractor’s conduct. The nature and extent of the action to be taken shall be at Licensor’s sole
and absolute discretion, except that this Agreement may not be terminated by Licensor unless Licensee has failed to secure the correction
of the Default by the subcontractor or obtain assurances to Licensor’s satisfaction that appropriate corrective measures are being taken by
the subcontractor within thirty days after written notice by Licensor;

(vi) Licensee fails to make any required payment or furnish any required statement, and such failure continues for five business days after
written notice of such failure is sent; or

(vii) any assignment, transfer or material change in Licensee in contravention of this Agreement.

(b) Notwithstanding anything to the contrary set forth in this Agreement, Licensee shall maintain Minimum Net Sales Revenue (if applicable) of

Licensed Products in each annual period as set forth in Exhibit B. If Licensee fails to maintain the required Minimum Net Sales Revenue as provided in
Exhibit B, Licensor shall have the right to terminate this Agreement by written notice delivered to Licensee within 30 days after the end of any annual period
in which Licensee shall fail to maintain such required Minimum Net Sales Revenue. Notwithstanding the provisions of the foregoing paragraph, the Licensee
may have a one-time option to avoid Licensor’s right to terminate the license granted under this Agreement by paying to Licensor, within said 30 day period
after notice from Licensor, the difference between the aggregate royalty paid by Licensee during said year and the royalty that would have been paid to the
Licensor during said year if Licensee maintained the required Minimum Net Sales Revenue as provided on Exhibit B during said year.

11.2 Notice of Termination and Right of Correction. In the event any of the foregoing Defaults occurs, Licensor may give notice of termination.

Subject to the provisions of Section.

11.3 and excepting a default in any payment due under this Agreement or any default related to sanction and/or Product quality that must be

corrected within five (5) days of receipt of the notice and in the case of payment default can only be corrected by payment, Licensee shall have thirty days
after the receipt of notice in which to correct the situation giving rise to the notice, or to assure to Licensor’s satisfaction that appropriate corrective measures
are being taken. Failing such correction or assurance, this Agreement shall terminate. Nothing contained in provision Section 7 above shall preclude or limit
Licensor’s rights under this Agreement.

11.3 Exceptions to Right of Correction. Notwithstanding the provisions of Section 11.2, Licensee shall have no right of correction in the event: (i) of

willful and material misstatements or discrepancies in Licensee’s required records; (b) required statements or payments are late by more than thirty days
three or more times in any year during the Term; (c) of the occurrence of the same Default, other than concerning required statements or payments, more
than twice during the Term, or during any renewal period; or (d) of termination under Sections 11.1(c) or (f).

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11.4  Post-Termination/Expiration Obligations

(a) Delivery of Final Statement. Licensee shall within thirty days after any termination or the expiration of this Agreement, deliver to Licensor a

final statement certifying the number and description of Licensed Products on hand or in process of manufacture and make all payments due Licensor.
Licensor shall also have the right to conduct a physical inventory in order to ascertain such inventory or verify such statement. There shall be no right of
disposal of Licensed Products in the event of termination.

(b) Payment. If this Agreement is terminated by Licensor for Default by Licensee, any and all payments then or later due from Licensee,

including all prospective Guaranteed Minimum Royalties due for the full Term during which the termination takes place, but not including any CMF payments
relating to years or parts of years after termination, shall then be accelerated and immediately due and payable to Licensor, less any Royalties or Advances
already paid, and no portion of any prior payments shall be repayable to Licensee. Notwithstanding the foregoing, upon termination of this Agreement for
failure to meet Minimum Net Sales Revenue, Licensee shall only be required to pay Guaranteed Minimum Royalties due within the twelve month period
following the date of the termination.

(c) Delivery of Intellectual Property Materials. Upon any termination or the expiration of this Agreement, all labels, signs, packages, wrappers,

cartons, circulars, advertisements and other items bearing or containing any reproduction or representation of any of the Intellectual Property shall
automatically and without cost to Licensor become the property of Licensor, and Licensee shall immediately deliver the same to Licensor’s place of business
or any other location designated by Licensor. The reasonable cost of such delivery shall be paid by Licensor. Such inventory shall, at Licensor’s option, be
destroyed by Licensee (in which event a certificate of destruction, certified by an officer of Licensee, shall be delivered to Licensor), or purchased by
Licensor at Licensee’s cost of manufacture. Disposition of any plates, molds, forms, lithographs and other material relating thereto then remaining on hand
shall be subject to written instructions from Licensor to Licensee either to destroy or to deliver same to Licensor or its designee. In the event that Licensor
requests Licensee to destroy the Licensed Intellectual Property or Related Materials, Licensor may require Licensee to deliver to Licensor an affidavit by an
officer of Licensee, attesting to such destruction in such form as Licensor may in its sole discretion require. Notwithstanding anything to the contrary set forth
above, all such packaging materials bearing information identifying Licensee as the manufacturer, supplier or distributor of the Licensed Products, including
without limitation UPC numbers or bar codes of Licensee, shall be destroyed by Licensee and shall not become the property of Licensor, provided that
Licensee shall in such event deliver to Licensor an affidavit by an officer of Licensee attesting to such destruction in such form as Licensor may in its sole
discretion require.

(d) Infringement Prohibited. Upon any termination or the expiration of this Agreement, Licensee shall not directly or indirectly (and shall not assist

a third party to) manufacture, advertise, distribute or sell the Licensed Products containing or including the Intellectual Property or any product that infringes
upon Licensor’ proprietary rights, or use any name, logo or design that is confusingly similar to Licensor’s trademarks on any product in any place
whatsoever. Licensee acknowledges that (i) any unauthorized use of the Intellectual Property shall be deemed an infringement, and (ii) such unauthorized
use would cause irreparable harm for which monetary damages are insufficient and therefore Licensor shall be entitled to injunctive relief.

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EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
(e) Delivery of Customer and Contractor Lists. Upon any termination or the expiration of this Agreement, Licensee shall promptly deliver to
Licensor a copy of the most recent lists of all accounts to which it sells Licensed Products and a list of all subcontractors or manufacturers of Licensee.

(f) Disposal Rights upon Expiration. Upon expiration of this Agreement, provided that Licensee is not in default or has cured such default in

accordance with the terms of the Agreement, Licensee may continue to use up and sell any Licensed Products previously manufactured and approved by
Licensor under Section 7, and on hand or in process of production on a nonexclusive basis for ninety days (the “Sell-Off Period”) after expiration in
accordance with all of the terms and conditions contained in this Agreement, provided that Licensee does not manufacture any Licensed Products during the
Sell-Off Period except that Licensee may be permitted to manufacture the Licensed Products required to fulfill existing orders within the Sell-Off Period. It is
understood that Royalties are owed for Licensed Products sold during the Sell-Off Period, and a final report and payment is due thirty days after the close of
such period. Any Royalties earned during the Sell-Off Period may not be applied to any Guaranteed Minimum Royalties, such amount being due at the time
of termination or expiration. After the Sell-Off Period has expired, all remaining inventory shall, at Licensor’s option, be destroyed by Licensee or purchased
by Licensor at Licensee’s cost of manufacture. Disposition of any plates, molds, forms, lithographs and other material relating thereto then remaining on
hand shall be subject to written instructions from Licensor to Licensee either to destroy or to deliver same to Licensor or its designee. In the event that
Licensor requests Licensee to destroy the Licensed Products or Related Materials relating to them, Licensor may require Licensee to deliver to Licensor an
affidavit by an officer of Licensee, attesting to such destruction in such form as Licensor may in its sole discretion require. Notwithstanding the foregoing, the
Sell-Off Period shall not apply in the event of termination of this Agreement by Licensor under Sections 11.1 (c) or (f). Any right of disposal by Licensee shall
not prohibit Licensor from granting rights to others to use the Intellectual Property on Licensed Products during the Sell-Off Period, provided that distribution
of such Licensed Products does not take effect until after the Sell-Off Period has ended.

(g) Nothing in this Section shall be construed to limit Licensor’s rights or remedies.

11.5 Termination Due To Cessation of Sales of Licensor’s Primary Product(s). If Licensor discontinues the sale in the Territory during the Term

one or more of its own primary branded products and/or key products using any Food Elements, it may at its option also terminate this Agreement or that
portion of it that relates to the terminated branded product of Licensor or the Food Element. If it does so, Licensee may continue to complete manufacturing
in process and deplete existing inventory of Licensed Products in accordance with average quantities sold during the Term. In either event, (i) the parties
shall come to a mutually acceptable resolution regarding a reasonable date for the prompt cessation of Licensee’s sales of those Licensed Products
displaying the relevant brand(s) (or any flavor or other variation thereof) within the relevant Territory, (ii) to the extent affected, Licensee shall be entitled to
the proportional waiver of Licensee’s obligation to pay any future guarantees, to meet any relevant shipment guarantees or any other obligations for the
period after date of cessation; and (iii) to the extent affected, Licensee shall be entitled to the refund of any unearned Advance or Guaranteed Minimum
Royalties. Licensee shall have no other recourse against Licensor in this event.

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Assignment

12. The license and all rights and obligations granted by this Agreement are personal to Licensee and may not be sublicensed, assigned,

transferred, delegated, pledged, mortgaged or otherwise encumbered by Licensee in whole or in part without Licensor’s prior written consent, which may be
withheld at Licensor’s sole discretion. Any transfer in violation of this provision shall be without force and effect. In addition, Licensor shall have the right to
terminate this Agreement if there is any material change in the ownership or controlling interest of Licensee, its parent or subsidiaries. “Material change” with
respect to “ownership or controlling interest” shall mean a sale or other transfer of more than ten percent (10%) of the stock or assets of Licensee to any third
party other than a current disclosed shareholder of Licensee or a subsidiary or affiliate of Licensee, unless such sale or transfer is approved in writing by
Licensor in its sole discretion. With notice to Licensee but without consent of Licensee, Licensor may freely assign or delegate any or all of its rights and/or
obligations under this Agreement. If assigned as permitted under this Agreement, this Agreement shall be binding upon and shall inure to the benefit of the
parties and their respective successors and assigns.

13. During and for two (2) years after the Term, Licensee shall not enter into an agreement or otherwise produce and/or distribute products under

any other brands (with the exception of Licensed Product co-branded with retail stores) that are competitive with Licensor’s brands set forth in Exhibit D
which is attached hereto and incorporated by reference herein. Breach of this provision by Licensee will give Licensor the right to immediately terminate this
Agreement upon written notice to Licensee.

Noncompetition

Notices

14. All notices and other communications which either party is required or may desire to give to the other, except for payments and statements which

shall be sent to the party designated by Licensor (i.e. Representative), shall be given by addressing the same to the other with a copy to Representative at
the address set forth in this paragraph, or at such other address as may be designated in writing by any party in a notice to the other given in the manner
prescribed in this paragraph. All such notices shall be deemed given when sent so addressed by certified or registered mail, postage prepaid or by hand
delivery, with proof of receipt, or by a reputable express delivery company which requires proof of receipt, such as, but not limited to, Federal Express, UPS,
DHL, USPS or Airborne. The addresses to which the foregoing shall be given are the following:

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EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
If to Licensor

If to Licensee:

COFFEE HOLDING COMPANY, INC.
4401 1st Avenue
Brooklyn, NY 11232
Attention: Mr. Andrew Gordon

Entenmann’s Products, Inc.
c/o Weston Foods, Inc.
255 Business Center Drive
Horsham, Pennsylvania  19044  
Attention:   General Counsel

with a copy to:

The Joester Loria Group, LLC
860 Broadway, Third Floor,
New York, New York  10003
Attention: President

Miscellaneous

15.1 Remedy For Breach. A breach by Licensee (other than payment obligations) of any of the covenants, agreements or undertakings under this

Agreement will cause Licensor irreparable injury that cannot be readily remedied in damages or solely by termination of this Agreement. Licensor, in addition
to all other legal and equitable remedies including costs and reasonable attorneys’ fees, shall have the right of injunction for any breach of this Agreement by
Licensee.

15.2 Relationship Between Licensor and Licensee. Nothing in this Agreement shall create, be deemed to create or be construed as creating any

partnership, employer-employee, franchise, joint venture, or agency relationship between the parties or shall be deemed to render Licensor (or its
Representative)s liable for any of the debts or obligations of Licensee. Licensee shall in no way be considered an agent or representative of Licensor in any
dealings which Licensee may have with any third party and neither of the parties nor any of their employees or agents shall have the power or authority to
bind or obligate the other party.

15.3 Survival of Provisions. The expiration or termination of this Agreement shall not affect those provisions, and the rights and obligations in them,

set forth in this Agreement which either (i) by their terms state, or evidence the intent of the parties, that the provisions survive the expiration or termination of
the Agreement, or (b) must survive to give effect to the provisions of this Agreement.

15.4 Effectiveness and Entirety of Agreement; Amendment. The submission of this form of license agreement for examination and/or execution does
not constitute an option and shall vest no right in either party. No rights of any kind to use the Intellectual Property shall vest in Licensee, and Licensor shall
have no obligations to Licensee under this Agreement, unless and until (i) this Agreement has been executed by an authorized signatory of each party and
(ii) the Advance payment has been paid in full. Licensee acknowledges that drafts of this Agreement and any oral negotiations preceding its execution are
merely a proposal by Licensee to acquire a license, which Licensor is not obligated to consider or accept until the foregoing conditions are met. Once
properly executed by authorized signatories of each party, this Agreement constitutes and contains the entire agreement of the parties relating to the subject
matter of this Agreement, and no oral or written statements, representations, documents, promises or any other prior materials not embodied in it shall be of
any force or effect. This Agreement cannot be amended, altered or modified except by a written instrument executed by both parties. Once so executed,
such amendments shall become an integral part of this Agreement, subject to all its terms and conditions and shall have full force and effect.

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EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
15.5 No Waiver. The failure or delay of Licensor to exercise its rights under this Agreement or to complain of any act, omission or default on the part
of Licensee, no matter how long the same may continue, or to insist upon a strict performance of any of the terms or provisions herein, shall not be deemed
or construed to be a waiver by Licensor of its rights under this Agreement or a waiver of any subsequent breach or default of the terms or provisions of this
Agreement.

15.6 Invalidity. If this Agreement is subject to the approval of any government or government agency or similar entity, and such approval is not
obtained, or is obtained but later revoked, it is understood and agreed to by the parties that this Agreement is immediately rendered null and void and
terminated (except with respect to any valid outstanding payment obligations and all obligations of confidentiality), with neither party liable for any resultant
damages, costs or expenses of the other. But for the foregoing, if any term, covenant, condition or provision of this Agreement or the application thereof to
any person, entity or circumstance, shall to any extent be held to be invalid, illegal or unenforceable in any respect, the remainder of this Agreement, or
application of such term or provision to a person, entity or circumstance other than to those as to which it is held invalid, illegal or unenforceable, shall not be
affected thereby, and each term, covenant, condition or provision of this Agreement shall be valid and shall be enforced to the fullest extent provided by law.
In such case, the partied will immediately negotiate in good faith provision(s) with comparable terms and obligations to that stricken but that corrects the
defect that led to the holding of invalidity, illegality or unenforceability.

15.7 Construction. This Agreement shall be governed by and construed in accordance with the federal trademark statute and the laws of the State of

New York of the United States of America without regard to its conflicts of laws principles; and the Courts of the State of New York and/or the federal courts in
New York shall have sole and exclusive jurisdiction over all disputes arising out of this Agreement.

15.8 Headings. The headings as to contents of particular provisions in this Agreement are inserted only for convenience and are in no way to be

construed as part of this Agreement or as a modification of the scope of any terms or provisions of this Agreement.

15.9 Force Majeure. In the event of a force majeure event (i.e., act of God, war, natural disaster, strike or boycott) that prevents or hinders
performance under this Agreement, no default or liability for noncompliance occasioned by such event during the continuance thereof shall exist or arise;
provided that, the prevented or hindered party resumes full performance under this Agreement promptly upon the cessation of the force majeure event; and
provided further, that the other party shall have the right to terminate the Agreement with no further obligation if the force majeure event continues for a
period in excess of two months.

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EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
15.10 Miscellaneous. This Agreement is the result of negotiation, and all parties had opportunity to involve legal counsel. Therefore, there is no

presumption against the drafter with respect to interpretation of any of the provisions. If this Agreement is executed by more than one person as Licensee,
any liability on the part of such persons shall be joint and several.

IN WITNESS WHEREOF, the parties have executed this Agreement as of the Effective Date.

ENTENMANN’S PRODUCTS, INC.  

COFFEE HOLDING COMPANY, INC.

By: /s/

Name:

Title:

Date:

By: /s/ Andrew Gordon 

Name:Andrew Gordon

Title: President & Chief Executive Officer  

Date:

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EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EXHIBIT A

Intellectual Property

ENTENMANN'S

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EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
EXHIBIT B

Terms

Licensed Products:

ENTENMANN’S® brand ground and whole bean coffee. Estimated retail price $1.99 to $3.99 (per 11.5 to 12 oz.).

Territory: United States of America, its territories and possessions including United States Military Exchanges worldwide

Channels of Distribution:

Supermarkets
Grocery Stores
Membership clubs
Specialty stores
Vending machines

Royalties:  5% of Net Sales

Notwithstanding the foregoing, 20% of gross sales of all Licensed Products bearing the Intellectual Property that have not been approved pursuant to the
Agreement; of gross sales outside the Territory without Licensor’s prior approval and of gross sales outside the Channels of Distribution specifically allowed
herein. Such royalties may not be credited toward Minimum Guaranteed Royalty Payments due herein.

The parties agree that:

(1) distribution of Licensed Products bearing the Intellectual Property that have not been approved by Licensor pursuant to the Agreement and distribution of
Licensed Products bearing the Intellectual Property outside the Territory or outside the Channels of Distribution specifically granted under this Agreement is
a material violation of the Agreement and subject to termination under Paragraph 10 hereof;

(2) even if the increased royalty is reported and/or paid, such Licensed Products are still deemed unauthorized use of the Intellectual Property and therefore,
Licensee remains responsible for the indemnification and defense of third party claims, as set forth in Paragraph 9.7 herein; and

(3) the increased royalty payable on unauthorized sales shall not limit Licensor’s rights and remedies for damages.

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EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
Marketing/Advertising:

Licensee agrees to spend no less than three percent (3%) of total annual Net Sales or total annual Minimum Net Sales Revenue, whichever is greater, each
contract year in accordance with the terms specified in Section 5.3 herein.

Advance:  $75,000.00 to be paid upon execution of this Agreement.

Guaranteed Minimum Royalties (including Advance):  $300,000.00 to be paid as follows:

DUE DATES:
Due Upon Signing
Due on or before July 30, 2008
Due on or before January 30, 2009
Due on or before July 30, 2009
Due on or before January 30, 2010
Due on or before July 30, 2010

Minimum Sales Revenue (annual):

  AMOUNTS:
  $
  $
  $
  $
  $
  $

  REMARKS:
Advance
75,000.00 
25,000.00  Guarantee
50,000.00  Guarantee
50,000.00  Guarantee
50,000.00  Guarantee
50,000.00  Guarantee

Licensee shall achieve Minimum Net Sales Revenue for the Licensed Products during the Term of this Agreement as follows:

$2,000,000.00
$2,000,000.00
$2,000,000.00

Contract Year 1: 04/01/2007 - 12/31/2008
Contract Year 2: 01/01/2009 - 12/31/2009
Contract Year 3: 01/01/2010 - 12/31/2010

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EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
EXHIBIT C

ROYALTY STATEMENT

Quarter Ending____________________

    Licensee Name:

    COFFEE HOLDING COMPANY, INC.

ENTENMANN’S

Licensed

Intellectual

Property:

Contract Ref.#:

17065

Date:

Customer Name
(Retailer)

Product
Description

Wholesale price
per Unit

FOB or other
price* per unit Quantity Shipped

Discount
Allowance
(if contractually
allowed)
Please specify

Returns
(if contractually  
allowed)

Sales Total 
(as defined in
contract)

Royalty reporting due each quarter even  
if sales are zero.

Send check and applicable statement to:  

The Joester Loria Group 
860 Broadway, 3rd Floor  
New York, NY 10003

TOTAL SALES REVENUE
ROYALTY RATE %

 GROSS ROYALTIES $

 LESS UNEARNED
 ADVANCE/GUARANTEES
 (IF APPLICABLE
 ROYALTY DUE

☑

 (           )

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EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
BRAND

ARCHWAY
BIMBO
BLUE BIRD
CINNABON
CLOVERHILL BAKERIES
DANISH KITCHENS DOLLY
MADISON BAKERY
DRAKE’S
DUNKIN DONUTS
DUTCH MAID
FAMOUS AMOS
FLOWERS/MRS. FRESHLEY
GRANDMA’S COOKIES
HEINEMANN’S
HOSTESS
INTERSTATE
JOEY’S KRISPY
KREME LADY
LINDA
LIL’ DUTCH MAID
LITTLE DEBBIE
LU
MARINELA
MCKEE FOODS
MERITA
MOTHER’S
MRS. FIELDS
MURRAY
NELLIE DUNCAN
NEMO’S
OTIS SPUNKMEYER
PANERA CAFÉ
PEAK FREANS SARA
LEE
STELLA D’ORO
SVENHARD’S
TABLE TALK
TASTYKAKE
UNCLE WALLY’S
VOORTMAN

EXHIBIT D

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EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
EXHIBIT 10.10

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
Coffee Holding Co., Inc. and Subsidiary

Computation of Per Share Earnings (Loss)

EXHIBIT 11.1

Net income (loss)

BASIC EARNINGS (LOSS):

Weighted average number of common shares outstanding

Basic earnings (loss) per common share

DILUTED EARNINGS (LOSS):
Weighted average number of common shares outstanding
Contingent shares – common stock equivalents

Weighted average number of common shares outstanding – as adjusted

 $

 $

Years Ended October 31,
2010
2,389,361 

2009
3,291,066 

 $

5,463,837 

5,441,462 

.44 

 $

.60 

5,463,837 
10,000 

5,441,462 
- 

5,468,439 

5,441,462 

Diluted earnings (loss) per common share

 $

.44 

 $

.60 

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
  
  
  
 
 
 
  
 
 
  
 
 
 
  
 
 
  
 
 
  
 
 
  
  
  
  
  
 
 
 
  
 
 
  
  
  
 
 
 
  
 
 
  
 
EXIHIBIT  31.1

I, Andrew Gordon, certify that:

CERTIFICATION

1.  

I have reviewed this annual report on Form 10-K for the period ended October 31, 2010 of Coffee Holding Co., Inc.;

2.   Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the
statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this
report;

3.   Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the

financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4.  

I am responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e))
and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

(a)

(b)

(c)

(d)

Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under my supervision, to
ensure  that  material  information  relating  to  the  registrant,  including  its  consolidated  subsidiaries,  is  made  known  to  me  by  others  within  those
entities, particularly during the period in which this report is being prepared;

Designed  such  internal  controls  over  financial  reporting,  or  caused  such  internal  control  over  financial  reporting  to  be  designed  under  my
supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external
purposes in accordance with generally accepted accounting principles;

Evaluated  the  effectiveness  of  the  registrant’s  disclosure  controls  and  procedures  and  presented  in  this  report  my  conclusions  about  the
effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

Disclosed  in  this  report  any  change  in  the  registrant’s  internal  control  over  financial  reporting  that  occurred  during  the  period  covered  by  the
quarterly report that has materially affected, or is reasonably likely to materially affect, the registrant internal control over financial reporting; and

5.  

I have disclosed, based on my most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee
of the registrant’s board of directors (or persons performing the equivalent functions):

(a)

(b)

All  significant  deficiencies  and  material  weaknesses  in  the  design  or  operation  of  internal  control  over  financial  reporting  which  are  reasonably
likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control
over financial reporting.

Date:  January 31, 2011

/s/ Andrew Gordon

Andrew Gordon
President, Chief Executive Officer and Chief Financial
Officer
(Principal Executive and Accounting Officer)

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EXIHIBIT  32.1

STATEMENT FURNISHED PURSUANT TO SECTION 906 OF THE
SARBANES-OXLEY ACT OF 2002, 18 U.S.C. SECTION 1350

The undersigned, Andrew Gordon, is the President, Chief Executive Officer and Chief Financial Officer of Coffee Holding Co., Inc. (the “Company”).

This statement is being furnished in connection with the filing by the Company of the Company’s Annual Report on Form 10-K for the period ended

October 31, 2010 (the “Report”).

By execution of this statement, I certify that:

A)  the  Report  fully  complies  with  the  requirements  of  Section  13(a)  or  15(d)  of  the  Securities  Exchange  Act  of  1934  (15  U.S.C.  78m(a)  or

78o(d)); and

B)  the  information  contained  in  the  Report  fairly  presents,  in  all  material  respects,  the  financial  condition  and  results  of  operations  of  the

Company as of the dates and for the periods covered by the Report.

This statement is authorized to be attached as an exhibit to the Report so that this statement will accompany the Report at such time as the Report is filed
with the Securities and Exchange Commission, pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, 18 U.S.C. Section 1350.  It is not intended that
this statement be deemed to be filed for purposes of the Securities Exchange Act of 1934, as amended.

A signed original of this written statement required by Section 906 has been provided to Coffee Holding Co., Inc. and will be retained by Coffee Holding Co.,
Inc. and furnished to the Securities and Exchange Commission or its staff upon request.

Date:  January 31, 2011

/s/ Andrew Gordon

Andrew Gordon
President, Chief Executive Officer and Chief Financial
Officer
(Principal Executive and Accounting Officer)

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.