Quarterlytics / Consumer Defensive / Packaged Foods / Coffee Holding Co.Inc.

Coffee Holding Co.Inc.

jva · NASDAQ Consumer Defensive
Claim this profile
Ticker jva
Exchange NASDAQ
Sector Consumer Defensive
Industry Packaged Foods
Employees 51-200
← All annual reports
FY2011 Annual Report · Coffee Holding Co.Inc.
Sign in to download
Loading PDF…
SECURITIES & EXCHANGE COMMISSION EDGAR FILING

COFFEE HOLDING CO INC

Form: 10-K 

Date Filed: 2012-01-30

Corporate Issuer CIK:   1007019
Symbol:
SIC Code:

JVA
2080

© Copyright 2014, Issuer Direct Corporation. All Right Reserved. Distribution of this document is strictly prohibited, subject to the
terms of use.

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, DC 20549

Form 10-K

☑

❑

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended October 31, 2011

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from ____________ to _______________.

Commission file number:  001-32491

COFFEE HOLDING CO., INC.
(Exact name of registrant as specified in its charter)

Nevada
(State or other jurisdiction of incorporation or
organization)

11-2238111
(I.R.S. Employer Identification No.)

3475 Victory Boulevard, Staten Island, New York  
(Address of principal executive offices)

10314
(Zip Code)

Registrant’s telephone number, including area code:  (718) 832-0800

Securities registered under Section 12(b) of the Act:

Title of each class:
Common Stock, Par Value $0.001 Per Share

Name of each exchange on which registered:
Nasdaq Stock Market LLC

Securities registered under Section 12(b) of the Exchange Act:

None

Indicate by check mark if registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes o No ☑

Indicate by check mark if registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes ❑  No ☑

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934
during the past 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days. Yes ☑ No ❑

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File
required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such
shorter period that the registrant was required to submit and post such files). Yes ☑ No ❑

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained in, to
the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any
amendment to this Form 10-K.  ❑

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, or a non-accelerated filer.  See definition of “accelerated
filer and large accelerated filer” in Rule 12b-2 of the Exchange Act.  (Check one):

Large accelerated filer
Accelerated filer

❑
❑

Non-accelerated filer
Smaller Reporting Company

❑
☑

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). Yes o No ☑

The aggregate market value of the common equity held by non-affiliates of the registrant, computed by reference to the closing price of the registrant’s
common  stock  on  the  Nasdaq  Capital  Market  on  April  30,  2011  (the  last  business  day  of  the  most  recently  completed  second  fiscal  quarter),  was
approximately $23,750,787, computed by reference to the closing price of $5.24 for the common stock on the Nasdaq Capital Market reported for such
date.

As of January 23, 2012, the registrant had 6,372,309 shares of common stock, par value $0.001 per share, outstanding.

Documents incorporated by reference

Portions of the registrant’s proxy statement for the 2012 annual meeting of stockholders to be filed pursuant to Regulation 14A within 120 days after the

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
registrant’s fiscal year ended October 31, 2011, are incorporated by reference in Part III of this Form 10-K.

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
ITEM 1.
ITEM 1A.
ITEM 1B.
ITEM 2.
ITEM 3.
ITEM 4.

BUSINESS
RISK FACTORS
UNRESOLVED STAFF COMMENTS
PROPERTIES
LEGAL PROCEEDINGS
REMOVED AND RESERVED

TABLE OF CONTENTS

PART I

PART II

ITEM 5.
ITEM 6.
ITEM 7.
ITEM 7A.
ITEM 8.
ITEM 9.
ITEM 9A.
ITEM 9B.

ITEM 10.
ITEM 11.

ITEM 12.
ITEM 13.
ITEM 14.

MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER
PURCHASES OF EQUITY SECURITIES
SELECTED FINANCIAL DATA
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATION
QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
 FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE    
CONTROLS AND PROCEDURES 
OTHER INFORMATION

PART III

DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE
EXECUTIVE COMPENSATION
SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED
STOCKHOLDER MATTERS
CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE
PRINCIPAL ACCOUNTING FEES AND SERVICES

PART IV

ITEM 15.

EXHIBITS, FINANCIAL STATEMENT SCHEDULES

SIGNATURES  

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS 

2

Page

3 
11 
19 
19 
19 
19 

20 
21 
22 
28 
29 
29 
29 
30 

31 
31 

31 
31 
31 

32 

33 

F-1 

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
   
  
 
 
   
  
   
   
   
   
   
   
 
 
   
  
   
  
 
 
   
  
   
   
   
   
   
   
   
 
 
   
  
   
  
 
 
   
  
   
   
   
   
   
 
 
   
  
   
  
 
 
   
  
   
 
 
   
  
   
 
 
   
  
   
 
 
ITEM 1.     BUSINESS

General Overview

PART I

Products and Operations.  We are an integrated wholesale coffee roaster and dealer in the United States.  Our core products can be divided

into three categories:

•      Wholesale Green Coffee:    unroasted  raw  beans  imported  from  around  the  world  and  sold  to  large  and  small  roasters  and  coffee  shop

operators;

•      Private Label Coffee:  coffee roasted, blended, packaged and sold under the specifications and names of others, including supermarkets

that want to have their own brand name on coffee to compete with national brands; and

•      Branded Coffee: coffee roasted and blended to our own specifications and packaged and sold under our seven proprietary and licensed

brand names in different segments of the market.

Our private label and branded coffee products are sold throughout the United States and Canada to supermarkets, wholesalers, and individually
owned and multi-unit retail customers.  Our unprocessed green coffee, which includes over 90 specialty coffee offerings, is sold to specialty gourmet
roasters.

We conduct our operations in accordance with strict freshness and quality standards.  All of our private label and branded coffees are produced
from high quality coffee beans that are deep roasted for full flavor using a slow roasting process that has been perfected utilizing our more than thirty
years of experience in the coffee industry.  In order to ensure freshness, our products are delivered to our customers within 72 hours of roasting.  We
believe that our long history has enabled us to develop a loyal customer base.

We  were  founded  and  incorporated  in  New  York  State  in  1971  and  have  been  a  family  operated  business  for  almost  40  years.    In  1998,  we
merged with Transpacific International Group Corp. and became a Nevada corporation.  In May 2005, we concluded our initial public offering and our
common stock began trading on the American Stock Exchange (“AMEX”) under the symbol “JVA.”  On March 15, 2010, we filed a Form 25 delisting
our  common  stock  from  the  AMEX  and  filed  a  Form  8-A  listing  our  common  stock  on  the  Nasdaq  Capital  Market  (“Nasdaq”)  under  the  symbol
“JVA.”  Our fiscal year ends on October 31.

Our corporate offices are located at 3475 Victory Boulevard, Staten Island, New York 10314.  Our telephone number is (718) 832-0800 and our

website address is www.coffeeholding.com.

Our Competitive Strengths

To achieve our growth objectives described below, we intend to leverage the following competitive strengths:

National Distribution with Capacity For Growth. From 1991 to 2004, we expanded our distribution to a national platform while operating from
only  our  Brooklyn,  New  York  location  by  making  capital  investments  to  improve  our  roasting,  packaging  and  fulfillment  infrastructure  to  support  the
production and distribution of large quantities of fresh coffee products throughout the United States.  In February 2004, we acquired certain assets of
Premier Roasters, a roaster-dealer located in La Junta, Colorado, for $825,000.  The assets purchased by us included all of the operating equipment
located  at  Premier  Roasters’s  La  Junta  and  Rocky  Ford,  Colorado  locations,  as  well  as  all  labels  for  all  of  Premier  Roasters’s  coffee  products.    In
connection with the acquisition of these assets, we reached an agreement with the City of La Junta, Colorado on a 20-year lease for a 50,000 square
foot facility in La Junta.  

3

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
In April 2006, we entered into a joint venture with Caruso’s Coffee, Inc. of Brecksville, Ohio and formed Generations Coffee Company, LLC, a
Delaware limited liability company (“GCC”), which engages in the roasting, packaging and sale of private label specialty coffee products.  We own a
60% equity interest in GCC and are the exclusive supplier of its coffee inventory.  We believe that the joint venture with GCC allows us to bid on the
private label gourmet whole bean business which we had not been equipped to pursue from an operational standpoint in the past.  With this specialty
roasting  facility  in  place,  in  many  cases  right  in  the  backyard  of  some  of  our  current  wholesale  and  retail  customers,  we  believe  we  will  be  able  to
successfully  combine  our  canned  private  label  business  with  high-end  private  label  specialty  whole  bean  business.    High-end  specialty  whole  bean
coffee sells for as much as three times more per pound than the canned coffees.

In  October  2009,  we  sold  our  Brooklyn,  New  York  location  after  ceasing  our  manufacturing  operations  there  in  May.    The  majority  of  our
processing has been moved to our La Junta, Colorado facility with our GCC facility in Brecksville, Ohio becoming more involved with everyday coffee
processing.    The  closing  of  our  Brooklyn  facility  reduced  our  long-term  operating  expenses,  increased  efficiencies  and  ultimately  increased  the
profitability of the Company.

In  May  2010,  we  purchased  substantially  all  of  the  assets,  including  fixed  assets,  inventory,  trademarks,  customer  list  and  supply  chain
relationships of Organic Products Trading Company, Inc. (“OPTCO”).  A green coffee merchant located on the West Coast who specializes in both the
procurement and sales of high end organic and fair trade arabica coffees.

Positioned  to  Profitably  Grow  Through  Varying  Cycles  of  the  Coffee  Market. We  believe  that  we  are  one  of  the  few  coffee  companies  to
offer  a  broad  array  of  branded  and  private  label  roasted  ground  coffees  and  wholesale  green  coffee  across  the  spectrum  of  consumer  tastes,
preferences  and  price  points.    While  many  of  our  competitors  engage  in  distinct  segments  of  the  coffee  business,  we  sell  products  in  each  of  the
following areas:

•     Retail branded coffee;
•     Mainstream retail private label coffee;
•     Specialty retail coffees both private label and branded;
•     Wholesale specialty green and gourmet whole bean coffees;
•     Food service;
•     Instant coffees; and
•     Niche products.

Our  branded  and  private  label  roasted  ground  coffees  are  sold  at  competitive  and  value  price  levels  while  some  of  our  other  branded  and
specialty coffees are sold predominantly at premium price levels.  Premium price level coffee is high-quality gourmet coffee, such as AA Arabica coffee,
which  sells  at  a  substantial  premium  over  traditional  retail  canned  coffee,  while  competitive  and  value  price  level  coffee  is  mainstream  or  traditional
canned coffee.  Because of this diversification, we believe that our profitability is not dependent on any one area of the coffee industry and, therefore, is
less sensitive than our competition to potential coffee commodity price and overall economic volatility.

Wholesale Green Coffee Market Presence.  As a large roaster-dealer of green coffee, we believe that we are favorably positioned to increase
our specialty coffee sales.  Since 1998, we have increased the number of our wholesale green coffee customers, including coffee houses, single store
operators, mall coffee stores and mail order sellers, by 70% from 150 to 255.  We are a charter member of the Specialty Coffee Association of America
and one of the largest distributors of Swiss Water Processed Decaffeinated Coffees along the East Coast.  In addition, although we do not have any
formalized, material agreements or long-term contracts with Green Mountain Coffee Roasters (“GMCR”), we have a 19-year relationship with GMCR,
our largest wholesale green coffee customer.  Our almost 40 years of experience as a roaster and a dealer of green coffee allows us to provide our
roasting experience as a value added service to our gourmet roaster customers.  The assistance we provide to our customers includes training, coffee
blending and market identification.  We believe that our relationships with wholesale green coffee customers and our focus on selling green coffee as a
wholesaler has enabled us to participate in the growth of the specialty coffee market while mitigating the risks associated with the competitive retail
specialty coffee environment.

Diverse  Portfolio  of  Differentiated  Branded  Coffees.  We  have  amassed  a  portfolio  of  five  proprietary  name  brands  sold  to  supermarkets,
wholesalers  and  individually  owned  stores  in  the  United  States,  including  brands  for  specialty  espresso,  Latin  espresso,  Italian  espresso,  100%
Colombian coffee and blended coffee.  In addition, we have entered into a licensing agreement with Del Monte Corporation for the exclusive right to
use  the  S&W  and  IL  CLASSICO  trademarks  in  the  United  States  and  other  countries  approved  by  Del  Monte  Corporation  in  connection  with  the
production, manufacture and sale of roasted whole bean and ground coffee for distribution to retail customers.  We plan to broaden our customer base
and  increase  penetration  with  existing  customers  by  expanding  the  S&W  label  from  a  well-known  brand  on  the  West  Coast  to  a  well-known  brand
throughout  the  United  States.    Our  existing  portfolio  of  differentiated  brands  combined  with  our  management  expertise  serve  as  a  platform  to  add
additional name brands through acquisition or licensing agreements which target product niches and segments that do not compete with our existing
brands.

4

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
                         
 
 
 
 
Management  Has  Extensive  Experience 

three
generations.  Throughout this time, we have remained profitable through varying cycles in the coffee industry and the economy.  Andrew Gordon, our
President, Chief Executive Officer and Chief Financial Officer, and David Gordon, our Executive Vice President – Operations, have worked with Coffee
Holding for 29 and 31 years, respectively.  David Gordon is an original member of the Specialty Coffee Association of America.  We believe that our
employees  and  management  are  dedicated  to  our  vision  and  mission,  which  is  to  produce  high  quality  products,  as  well  as  to  provide  quality  and
responsive service to our customers.

family-operated  business 

  We  have  been  a 

the  Coffee 

Industry. 

for 

in 

Our Growth Strategy

We  believe  that  significant  growth  opportunities  exist  by  selectively  pursuing  strategic  acquisitions  and  alliances,  targeting  the  rapidly  growing
Hispanic  market  in  the  United  States,  increasing  penetration  with  existing  customers  by  adding  new  products,  and  developing  our  food  service
business.  By capitalizing on this strategy, we hope to continue to grow our business with our commitment to quality and personalized service to our
customers.  We do not intend to compete on price alone nor do we intend to expand sales at the expense of profitability.

Selectively  Pursue  Strategic  Acquisitions  and  Alliances.    We  intend  to  expand  our  operations  by  acquiring  coffee  companies,  seeking
strategic alliances and acquiring or licensing brands, which complement our business objectives.  Consistent with this strategy, in February 2004, we
acquired certain assets of Premier Roasters and entered into a licensing agreement with Del Monte Corporation for the exclusive right to use the S&W
and  IL  CLASSICO  trademarks,  including  Premium,  Premium  Decaf,  French  Roast,  Colombian,  Colombian  Decaf,  Swiss  Water  Decaf,  Kona,  and
Mellow’d Roast lines, in the United States and other countries approved by Del Monte Corporation in connection with the production, manufacture and
sale of roasted whole bean and ground coffee for distribution at the retail level.

In  April  2006,  we  entered  into  a  joint  venture  with  Caruso’s  Coffee,  Inc.  of  Brecksville,  Ohio  and  formed  GCC  which  engages  in  the  roasting,
packaging and sale of private label specialty coffee products.  We believe this joint venture allows us to successfully bid on and compete for specialty
private label coffee opportunities which we were not operationally set up to compete for in the past.

In  May  2010,  we  purchased  substantially  all  of  the  assets,  including  fixed  assets,  inventory,  trademarks,  customer  list  and  supply  chain

relationships of OPTCO.

In  November  2011,  we  acquired  a  40%  interest  in  Global  Mark  LLC  (“Global  Mark”),  a  new  venture  focusing  on  supply  of  instant  coffee  and
related products.  Under the terms of the agreement with Global Mark, we will invest up to an aggregate of $2.0 million for a 40% interest and we will
receive preferred pricing on our instant coffee needs.

Grow Our Cafe Caribe and Cafe Supremo Products.  The Hispanic population in the United States is the fastest growing and now represents
the largest minority demographic in the United States.  We believe there is significant opportunity for our Café Caribe and Café Supremo brands to
gain  market  share  among  Hispanic  consumers  in  the  United  States.    Café  Caribe,  which  has  historically  been  our  leading  brand  by  poundage,  is  a
specialty espresso coffee that targets espresso coffee drinkers and, in particular, Hispanic consumers.  Café Supremo is a specialty espresso coffee
which is priced for the more price sensitive Hispanic espresso coffee drinker.

5

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
  
 
 
 
 
Further Market Penetration of Our Niche Products.  We intend to capture additional market share through our existing distribution channels

by selectively adding or introducing new brand names and products across multiple price points, including:

•     Specialty blends;
•     Private label “value” blends and trial-sized mini-brick packages;
•     Specialty instant coffees;
•     Instant cappuccinos and hot chocolates; and
•     Tea line products.

Develop Our Food Service Business.  We plan to expand further into the food service business by developing new distribution channels for
our products.  Currently, we have a limited presence in the food service market.  In 2003, we began marketing our upscale restaurant and Colombian
coffee brands to hotels, restaurants, office coffee services companies and other food service retailers.  In addition, we have expanded our food service
offerings to include instant cappuccinos, tea products and an equipment program for our customers.  We attend various annual trade shows held by
different buying groups, which provide us a national audience to market our food service products.

Our Core Products

 Our core products can be divided into three categories:

 •    Wholesale Green Coffee: unroasted raw beans imported from around the world and sold to large and small roasters and coffee shop operators;

 •    Private Label Coffee: coffee roasted, blended, packaged and sold under the specifications and names of others, including supermarkets that want
to have their own brand name on coffee to compete with national brands; and

 •     Branded Coffee: coffee roasted and blended to our own specifications and packaged and sold under our seven proprietary and licensed brand
names in different segments of the market.

Wholesale  Green  Coffee.    The  specialty  coffee  market  represents  the  fastest  growing  area  of  our  industry.    The  number  of  gourmet  coffee
houses have been increasing in all areas of the United States.  The growth in specialty coffee sales has created a marketplace for higher quality and
differentiated products, which can be priced at a premium in the marketplace.  As a large roaster-dealer of green coffee, we are favorably positioned to
increase our specialty coffee sales.  We sell green coffee beans to small roasters and coffee shop operators located throughout the United States and
carry  over  approximately  90  different  varieties.    Specialty  green  coffee  beans  are  sold  unroasted,  direct  from  warehouses  to  small  roasters  and
gourmet  coffee  shop  operators,  which  then  roast  the  beans  themselves.    We  sell  from  as  little  as  one  bag  (132  pounds)  to  a  full  truckload  (44,000
pounds) of specialty green coffee beans, depending on the size and need of the customer.  We believe that we can increase sales of wholesale green
coffee  without  an  increase  in  infrastructure  as  well  as  not  venturing  into  the  highly  competitive  retail  specialty  coffee  environment  and  utilizing  our
current strategy we can be as profitable or more profitable than our competitors in this segment by selling “one bag at a time” rather than “one cup at a
time.”

Private  Label  Coffee.    We  roast,  blend,  package  and  sell  coffee  under  private  labels  for  companies  throughout  the  United  States  and
Canada.  Our private label coffee is sold in cans, brick packages and instants in a variety of sizes.  As of October 31, 2011, we supplied coffee under
approximately 39 different labels to wholesalers and retailers. We produce private label coffee for customers who desire to sell coffee under their own
name but do not want to engage in the manufacturing process.  Our private label customers seek a quality similar to the national brands at a lower
cost, which represents a better value for the consumer.

6

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
  
 
 
 
 
 
 
 
 
 
Branded Coffee.    We  roast  and  blend  our  branded  coffee  according  to  our  own  recipes  and  package  the  coffee  at  our  facilities  in  La  Junta,
Colorado and Brecksville, Ohio.  We then sell the packaged coffee under our brand labels to supermarkets, wholesalers and individually-owned stores
throughout the United States.

We  hold  trademarks  for  each  of  our  proprietary  name  brands  and  have  the  exclusive  right  to  use  the  S&W,  IL  CLASSICO,  and  in  the  United
States in connection with the production, manufacture and sale of roasted whole bean and ground coffee for distribution at the retail level.  For further
information regarding our trademark rights, see “Business—Trademarks.”

Each of our name brands is directed at a particular segment of the coffee market.  Our branded coffees are:

Cafe Caribe is a specialty espresso coffee that targets espresso coffee drinkers and, in particular, the Hispanic consumer market;

S&W  is  an  upscale  canned  coffee  established  in  1921  and  includes  Premium,  Premium  Decaf,  French  Roast,  Colombian,  Colombian  Decaf,

Swiss Water Decaf, Kona, Mellow’d Roast and IL CLASSICO lines;

Cafe Supremo is a specialty espresso that targets espresso drinkers of all backgrounds and tastes.  It is designed to introduce coffee drinkers to

the tastes of dark roasted coffee;

Don  Manuel  is  produced  from  the  finest  100%  Colombian  coffee  beans.    Don  Manuel  is  an  upscale  quality  product  which  commands  a
substantial premium compared to the more traditional brown coffee blends.  We also use this known trademark in our food service business because
of the high brand quality;

Fifth Avenue  is  a  blended  coffee  that  has  become  popular  as  an  alternative  for  consumers  who  purchase  private  label  or  national  branded
coffee.  We also market this brand to wholesalers who do not wish to undertake the expense of developing a private label coffee program under their
own name;

Via Roma is an Italian espresso targeted at the more traditional espresso drinker; and

Il CLASSICO is an S&W brand espresso product.

Other Products

We also offer several niche products, including:

•          trial-sized mini-brick coffee packages;                                                                                                 
•          specialty instant coffees;
•          instant cappuccinos and hot chocolates; and
•          tea line products.

7

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
Raw Materials

 Coffee is a commodity traded on the Commodities and Futures Exchange subject to price fluctuations.  Over the past five years, the average price per
pound of coffee beans ranged from approximately $.94 to $3.05. The price for coffee beans on the commodities market as of October 31, 2011 and
2010  were  $2.27  and  $2.04  per  pound,  respectively.  Specialty  green  coffee,  unlike  most  coffee,  is  not  tied  directly  to  the  commodities  cash
markets.  Instead, it tends to trade on a negotiated basis at a substantial premium over commodity coffee pricing, depending on the origin, supply and
demand at the time of purchase.  We are a licensed Fair Trade dealer for Fair Trade certified coffee.  Fair Trade certified coffee helps small coffee
farmers to increase their incomes and improve the prospects of their communities and families by guaranteeing farmers a minimum price of ten cents
above the current market price.  Our Ohio Facility operated by GCC is certified organic by the Organic Crop Improvement Association (OCIA).  All of
our specialty green coffees, as well as all of the other coffees we import for roasting, are subject to multiple levels of quality control.

 We purchase our green coffee from dealers located primarily within the United States.  The dealers supply us with coffee beans from many countries,
including Colombia, Mexico, Kenya, Indonesia, Brazil and Uganda.  For the fiscal years ended 2011 and 2010, approximately 79% and 85% of all of
our green coffee purchases were from ten suppliers.  One of these suppliers, Rothfos Corporation, accounted for approximately $25.3 million or 19% in
2011, and $19.3 million or 30% in 2010, of our total product purchases.  An employee of Rothfos Corporation is one of our directors.  Another of these
suppliers, Daarnhouwer & Co., B.V., accounted for approximately $11.6 million or 9% in 2011, and $5.9 million or 9.2% in 2010, of our total product
purchases.    We  do  not  have  any  formalized,  material  agreements  or  long-term  contracts  with  any  of  these  suppliers.    Rather,  our  purchases  are
typically made pursuant to individual purchase orders.  We do not believe that the loss of any one supplier, including Rothfos Corporation, would have
a material adverse effect on our operations due to the availability of alternate suppliers.

 The supply and price of coffee beans are subject to volatility and are influenced by numerous factors which are beyond our control.  Supply and price
can be affected by factors such as weather, politics and economics within the countries that export coffee.  Increases in the cost of coffee beans can, to
a certain extent, be passed on to our customers in the form of higher prices for coffee beans and processed coffee.  Drastic or prolonged increases in
coffee prices may also adversely impact our business as it could lead to a decline in overall consumption of coffee.  Similarly, rapid decreases in the
cost of coffee beans may force us to lower our sale prices before realizing cost reductions in our purchases.

 We subject all of our private unroasted green coffee to both a pre-shipment sample approval and an additional sample approval upon arrival into the
United  States.    Once  the  arrival  sample  is  approved,  we  then  bring  the  coffee  to  one  of  our  facilities  to  roast  and  blend  according  to  our  own  strict
specifications.  During the roasting and blending process, samples are pulled off the production line and tested on an hourly basis to ensure that each
batch roasted is consistent with the others and meets the strict quality standards demanded by our customers and us.

Our Use of Derivatives

The supply and price of coffee beans are subject to volatility and are influenced by numerous factors which are beyond our control.  We have
used, and expect to continue to use, short-term coffee futures and options contracts for the purpose of hedging the effects of changing green coffee
prices.  In addition, we have acquired, and expect to continue to acquire, futures contracts with longer terms, generally three to four months, for the
purpose of guaranteeing an adequate supply of green coffee.  Realized and unrealized gains or losses on options and futures contracts are reflected in
our cost of sales.  Gains on options and futures contracts reduce our cost of sales and losses on options and futures contracts increase our cost of
sales.  The use of these derivative financial instruments has generally enabled us to mitigate the effect of changing prices.  However, no strategy can
entirely eliminate pricing risks and we generally remain exposed  to  losses  on  futures  contracts  when  prices  decline  significantly  in  a  short  period  of
time, and we would generally remain exposed to supply risk in the event of non-performance by the counterparties to any futures contracts.  Failure to
properly design and implement an effective hedging strategy may materially adversely affect our business and operating results.  If the hedges that we
enter  do  not  adequately  offset  the  risks  of  coffee  bean  price  volatility  or  our  hedges  result  in  losses,  our  cost  of  sales  may  increase,  resulting  in  a
decrease in profitability.  Although we have had net gains on options and futures contracts in the past, we have incurred losses on options and futures
contracts during some reporting periods, including the three month periods ended July 31, 2011 and October 31, 2011.  In these cases, our cost of
sales  has  increased,  resulting  in  a  decrease  in  our  profitability.  Such  losses  have  and  could  in  the  future  materially  increase  our  cost  of  sales  and
materially decrease our profitability and adversely affect our stock price.  While we do intend to continue to use hedging as part of our overall corporate
strategy, as a result of our growth and the changes in our revenue mix, we expect that our hedging in the future may be utilized to a lesser extent.  See
“Item 1A – Risk Factors – If our hedging policy is not effective, we may not be able to control our coffee costs, we may be forced to pay greater than
market  value  for  green  coffee  and  our  profitability  may  be  reduced”  and  “Item  7A -  Quantitative  and  Qualitative  Disclosures  About  Market  Risk—
Commodity Price Risks.”

8

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
             
 
 
 
 
 
 
 
Trademarks

 We hold trademarks, registered with the United States Patent and Trademark Office, for all seven of our proprietary coffee brands and an exclusive
license  for  S&W,  IL  CLASSICO  brands  for  sale  in  the  United  States.    Trademark  registrations  are  subject  to  periodic  renewal  and  we  anticipate
maintaining our registrations.  We believe that our brands are recognizable in the marketplace and that brand recognition is important to the success of
our branded coffee business.

Customers

 We sell our private label and our branded coffee to some of the largest retail and wholesale customers in the United States (according to Supermarket
News). We sell wholesale green coffee to GMCR.  Sales to GMCR accounted for approximately $82.3 million or 56% of our net sales for the fiscal year
ended October 31, 2011 and $39.0 million or 47% for the fiscal year ended October 31, 2010.

 Although our agreements with wholesale customers generally contain only pricing terms, our contracts with certain customers also contain minimum
and maximum purchase obligations at fixed prices.  Because our profits on a fixed-price contract could decline if coffee prices increased, we acquire
futures contracts with longer terms (generally three to four months) primarily for the purpose of guaranteeing an adequate supply of green coffee at
favorable  prices.    Although  the  use  of  these  derivative  financial  instruments  has  generally  enabled  us  to  mitigate  the  effect  of  changing  prices,  no
strategy can entirely eliminate pricing risks and we generally remain exposed to losses on futures contracts when prices decline significantly in a short
period  of  time,  and  we  would  generally  remain  exposed  to  supply  risk  in  the  event  of  non-performance  by  the  counterparties  to  any  futures
contracts.  See “- Our Use of Derivatives.”  

Marketing

 We market our private label and wholesale coffee through trade shows, industry publications, face-to-face contact and through the use of our internal
sales  force  and  non-exclusive  independent  food  and  beverage  sales  brokers.    We  also  use  our  web  site  (www.coffeeholding.com)  as  a  method  of
marketing our coffee products and ourselves.

 For our private label and branded coffees, we will, from time to time in conjunction with retailers and with wholesalers, conduct in-store promotions,
such  as  product  demonstrations,  coupons,  price  reductions,  two-for-one  sales  and  new  product  launches  to  capture  changing  consumer  taste
preferences for upscale canned coffees.

 We evaluate opportunities for growth consistent with our business objectives.  We have established relationships with independent sales brokers to
market our products across the United States, in areas of the country where we have not had a high penetration of sales.  In addition, we employ a VP
of sales on the west coast who markets our S&W and IL CLASSICO brands, as well as our other branded and private label coffee products.  We intend
to  capture  additional  market  share  in  our  existing  distribution  channels  by  selectively  adding  or  introducing  new  brand  names  and  products  across
multiple  price  points,  including  niche  specialty  blends,  private  label  “value”  blends  and  mini-brick,  filter  packages,  and  peripheral  products  including,
instant cappuccinos and tea line products.

Charitable Activities

We  are  also  a  supporter  of  several  coffee-oriented  charitable  organizations  and  during  fiscal  2011,  we  donated  approximately  $62,000  to

charities.

•     For over 16 years, we have been members of Coffee Kids, an international non-profit organization that helps to improve the quality of life of

children and their families in coffee-growing communities in Mexico, Guatemala, Nicaragua and Costa Rica.

•     We are members of Grounds for Health, an organization that educates, screens, and arranges treatment for women who have cancer and

live in the rural coffee growing communities of Mexico.

•          We  are  a  licensed  Fair  Trade  dealer  of  Fair  Trade  certified  coffee.    Fair  Trade  helps  small  coffee  farmers  to  increase  their  incomes  and
improve the prospects of their communities and families.  It guarantees farmers a minimum price of $1.25 per pound or ten cents above the current
market price.

•     We are the administrative benefactors to a non-profit organization called Cup for Education.  After discovering the lack of schools, teachers,
and basic fundamental learning supplies in the poor coffee growing communities of Central and Latin America, “Cup” was established by our employee,
Karen  Gordon,  to  help  build  schools,  sponsor  teachers,  and  purchase  basic  supplies  such  as  books,  chalk  and  other  necessities  for  a  proper
education.

•     Most recently, we were the national opening ceremony coffee sponsor of the 2011 Avon Walk For Breast Cancer in three (3) cities (Houston,
TX, San Francisco and Santa Barbara, CA ) across the United States.  Our representatives were on site in all three cities serving our specialty Arabica
coffees to the participants who walk 39 miles over two days.  The money raised is used to provide women and men with breast cancer screenings,
support and applicable treatments regardless of their ability to pay.

9

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 Competition

 The coffee market is highly competitive.  We compete in the following areas:

  Wholesale  Green  Coffee.    There  are  many  green  coffee  dealers  throughout  the  United  States.    Many  of  these  dealers  have  greater  financial
resources than we do.  However, we believe that we have both the knowledge and the capability to assist small specialty gourmet coffee roasters with
developing  and  growing  their  businesses.    Our  almost  40  years  of  experience  as  a  roaster  and  a  dealer  of  green  coffee  allows  us  to  provide  our
roasting experience as a value added service to our gourmet roaster customers.  While other coffee merchants may be able to offer lower prices for
coffee beans, we market ourselves as a value-added supplier to small roasters, with the ability to help them market their specialty coffee products and
develop a customer base.  The assistance we provide our customers includes training, coffee blending and market identification.  Because specialty
green coffee beans are sold unroasted to small coffee shops and roasters that market their products to local gourmet customers, we do not believe that
our specialty green coffee customers compete with our private label or branded coffee lines of business.  We believe that the addition of OPTCO as
well as our two green coffee salespersons in South Carolina and Oregon allows us to compete more effectively throughout the country.

 Private Label Competition.  There are several major producers of coffee for private label sales in the United States.  Many other companies produce
coffee  for  sale  on  a  regional  basis.    Our  main  competitor  is  the  former  retail  coffee  division  of  Sara  Lee  Corporation,  which  was  purchased  by
Segafredo Zanetti Group in 2006, now known as Massimo Zanetti Beverage.  Massimo Zanetti Beverage is larger and has more financial and other
resources than we do and, therefore, is able to devote more resources to product development and marketing.  We believe that we remain competitive
by  providing  a  higher  level  of  quality  and  customer  service.    This  service  includes  ensuring  that  the  coffee  produced  for  each  label  maintains  a
consistent  taste  and  is  delivered  on  time  and  in  the  proper  quantities.    In  addition,  we  provide  our  private  label  customers  with  information  on  the
coffee market on a regular basis.

 Branded Competition.  Our proprietary brand coffees compete with many other brands that are sold in supermarkets and specialty stores, primarily
in  the  Northeastern  United  States.    The  branded  coffee  market  in  both  the  Northeast  and  elsewhere  is  dominated  by  three  large  companies:    Kraft
General Foods, Inc. (owner of the Maxwell House brand), Smuckers (owner of the Folgers brand) and Massimo Zanetti Beverage which also markets
specialty coffee in addition to non-specialty coffee.  Our large competitors have greater access to capital and a greater ability to conduct marketing and
promotions.    We  believe  that,  while  our  competitors’  brands  may  be  more  nationally  recognizable,  our  Café  Caribe  brand  is  competitive  in  the  fast
growing Hispanic demographic and our S&W brand has been a popular and recognizable brand on the West Coast for over 80 years.  

10

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
Government Regulation

  Our  coffee  roasting  operations  are  subject  to  various  governmental  laws  and  regulations,  which  require  us  to  obtain  licenses  relating  to  customs,
health  and  safety,  building  and  land  use  and  environmental  protection.    Our  roasting  facility  is  subject  to  state  and  local  air-quality  and  emissions
regulation.  If we encounter difficulties in obtaining any necessary licenses or if we have difficulty complying with these laws and regulations, then we
could  be  subject  to  fines  and  penalties,  which  could  have  a  material  adverse  effect  on  our  profitability.    In  addition,  our  product  offerings  could  be
limited, thereby reducing our revenues.

 We believe that we are in compliance in all material respects with all such laws and regulations and that we have obtained all material licenses and
permits that are required for the operation of our business.  We are not aware of any environmental regulations that have or that we believe will have a
material adverse effect on our operations.

Employees

 We have 69 full-time employees.  None of our employees are represented by unions or collective bargaining agreements.  Our management believes
that we maintain good working relationships with our employees.  To supplement our internal sales staff, we sometimes engage independent national
and regional sales brokers as independent contractors who work on a commission basis.

ITEM 1A.  RISK FACTORS

An  investment  in  our  common  stock  is  subject  to  risks  inherent  in  our  business.    Before  making  an  investment  decision,  you  should  carefully
consider  the  risks  and  uncertainties  described  below  together  with  all  of  the  other  information  included  in  this  report.    In  addition  to  the  risks  and
uncertainties described below, other risks and uncertainties not currently known to us or that we currently deem to be immaterial also may materially
and adversely affect our business, financial condition and results of operations.  The value or market price of our common stock could decline due to
any of these identified or other risks, and you could lose all of your investment.

Risks affecting our company

Because  our  business  is  highly  dependent  upon  a  single  commodity,  coffee,  any  decrease  in  demand  for  coffee  could  materially
adversely  affect  our  revenues  and  profitability.    Our  business  is  centered  on  essentially  one  commodity:  coffee.    Our  operations  have  primarily
focused on the following areas of the coffee industry:

·
·
·

the roasting, blending, packaging and distribution of private label coffee;
the roasting, blending, packaging and distribution of proprietary branded coffee; and
the sale of wholesale specialty green coffee.

Demand for our products is affected by:

·
·
·
·

consumer tastes and preferences;
global economic conditions;
demographic trends; and
the type, number and location of competing products.

Because we rely on a single commodity, any decrease in demand for coffee would harm our business more than if we had more diversified

product offerings and could materially adversely affect our revenues and operating results.

11

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
If we are unable to geographically expand our branded and private label products, our growth will be impeded which could result in

reduced sales and profitability.  Our business strategy emphasizes, among other things, geographic expansion of our branded and private label
products as opportunities arise.  We may not be able to implement successfully this portion of our business strategy.  Our ability to implement this
portion of our business strategy is dependent on our ability to:

· market our products on a national scale;
·
·
· manage growth in administrative overhead and distribution costs likely to result from the planned expansion of our distribution channels.

increase our brand recognition on a national scale;
enter into distribution and other strategic arrangements with third party retailers; and

Our sales and profitability may be adversely affected if we fail to successfully expand the geographic distribution of our branded and private label

products.  In addition, our expenses could increase and our profits could decrease as we implement our growth strategy.

If  our  hedging  policy  is  not  effective,  we  may  not  be  able  to  control  our  coffee  costs,  we  may  be  forced  to  pay  greater  than  market
value for green coffee and our profitability may be reduced.  The supply and price of coffee beans are subject to volatility and are influenced by
numerous factors which are beyond our control.  We have used, and expect to continue to use, short-term coffee futures and options contracts for the
purpose of hedging the effects of changing green coffee prices.  In addition, we have acquired, and expect to continue to acquire, futures contracts with
longer terms, generally three to four months, for the purpose of guaranteeing an adequate supply of green coffee.  Realized and unrealized gains or
losses on options and futures contracts are reflected in our cost of sales.  Gains on options and futures contracts reduce our cost of sales and losses
on options and futures contracts increase our cost of sales.  The use of these derivative financial instruments has generally enabled us to mitigate the
effect of changing prices.  However, no strategy can entirely eliminate pricing risks and we generally remain exposed to losses on futures contracts
when prices decline significantly in a short period of time, and we would generally remain exposed to supply risk in the event of non-performance by
the  counterparties  to  any  futures  contracts.    Historically,  we  generally  have  been  able  to  pass  green  coffee  price  increases  through  to  customers,
thereby maintaining our gross profits; however, we may not be able to pass price increases through to our customers in the future.  Failure to properly
design and implement an effective hedging strategy may materially adversely affect our business and operating results.  If the hedges that we enter do
not adequately offset the risks of coffee bean price volatility or our hedges result in losses, our cost of sales may increase, resulting in a decrease in
profitability.  Although we have had net gains on options and futures contracts in the past, we have incurred losses on options and futures contracts
during some reporting periods, including the three month periods ended July 31, 2011 and October 31, 2011.  In these cases, our cost of sales has
increased,  resulting  in  a  decrease  in  our  profitability.  Such  losses  have  and  could  in  the  future  materially  increase  our  cost  of  sales  and  materially
decrease our profitability and adversely affect our stock price.

Our revenues and profitability could be adversely affected if our joint ventures are not successful.  In April 2006, we entered into a joint
venture with Caruso’s Coffee, Inc. of Brecksville, Ohio and formed GCC, which engages in the roasting, packaging and sale of private label specialty
coffee  products.    In  addition,  in  November  2011,  we  invested  in  Global  Mark,  a  new  venture  focusing  on  supply  of  instant  coffee  and  related
products.  We will continue to seek opportunities for new joint ventures.  While we believe that our joint ventures will be successful, losses in our joint
ventures  or  any  future  joint  ventures  would  hurt  our  profitability.  In  addition,  we  generally  will  not  be  in  a  position  to  exercise  sole  decision-making
authority regarding our joint ventures.  Investments in joint ventures may under certain circumstances, involve risks not present when a third party is
not  involved,  including  the  possibility  that  joint  venture  partners  might  become  bankrupt  or  fail  to  fund  their  share  of  the  required  capital
contributions.  Joint venture partners may have business interests, strategies or goals that are inconsistent with our business interests, strategies or
goals  and  may  be,  in  cases  where  we  have  a  minority  interest,  in  a  position  to  take  actions  contrary  to  our  policies,  strategies  or  objectives.    Any
disputes  that  may  arise  between  us  and  our  joint  venture  partners  may  result  in  litigation  or  arbitration  that  could  increase  our  expenses  and  could
prevent  our  officers  and/or  directors  from  focusing  their  time  and  effort  exclusively  on  our  business  strategies.    In  addition,  we  may  in  certain
circumstances be liable for the actions of our third-party joint venture partners.

12

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
 
 
Any  inability  to  successfully  implement  our  strategy  of  growth  through  selective  acquisitions,  licensing  arrangements  and  other
strategic  alliances,  including  joint  ventures,  could  materially  affect  our  revenues  and  profitability.  Part  of  our  growth  strategy  utilizes  the
selective acquisition of coffee companies, the selective acquisition or licensing of additional coffee brands and other strategic alliances, including joint
ventures, presents risks that could result in increased expenditures and could materially adversely affect our revenues and profitability, including:

·
·
·

·

such acquisitions, licensing arrangements or other strategic alliances may divert our management’s attention from our existing operations;
we may not be able to successfully integrate any acquired coffee companies or new coffee brands into our existing business;
we may not be able to manage the contingent risks associated with the past operations of, and other unanticipated problems arising in, any
acquired coffee company; and
we may not be able to control unanticipated costs associated with such acquisitions, licensing arrangements or strategic alliances.

In addition, any such acquisitions, licensing arrangements or strategic alliances may result in:

·
·
·
·

potentially dilutive issuances of our equity securities;
the incurrence of additional debt;
restructuring charges; and
the recognition of significant charges for depreciation and amortization related to intangible assets.

As has been our practice in the past, we will continuously evaluate any such acquisitions, licensing opportunities or strategic alliances as they
arise.  However, we have not reached any new agreements or arrangements with respect to any such acquisition, licensing opportunity or strategic
alliance (other than those described herein) at this time and we may not be able to consummate any acquisitions, licensing arrangements or strategic
alliances on terms favorable to us or at all.  The failure to consummate any such acquisitions, licensing arrangements or strategic alliances may reduce
our  growth  and  expansion.    In  addition,  if  these  acquisitions,  licensing  opportunities  or  strategic  alliances  are  not  successful,  our  earnings  could  be
materially adversely affected by increased expenses and decreased revenues.

13

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
We are dependent on sales of wholesale green coffee to Green Mountain Coffee Roasters.  The loss of any of our key customers could

negatively affect our revenues and decrease our earnings.  We are dependant upon sales of wholesale green coffee to one customer,
GMCR.  Sales to GMCR accounted for approximately 56% and 47% of our net sales for the fiscal years ended October 31, 2011 and 2010,
respectively.  Although no other customer accounted for greater than 10% of our net sales during this period, other customers may account for more
than 10% of our net sales in future periods.  We generally do not have long-term contracts with these or any of our customers.  Accordingly, our
customers can stop purchasing our products at any time without penalty and are free to purchase products from our competitors.  The loss of, or
reduction in sales to, customers such as GMCR or any of our other customers to which we sell a significant amount of our products or any material
adverse change in the financial condition of such customers would negatively affect our revenues and decrease our earnings.

If we lose our key personnel, including Andrew Gordon and David Gordon, our revenues and profitability could suffer.  Our success
depends to a large degree upon the services of Andrew Gordon, our President, Chief Executive Officer, Chief Financial Officer and Treasurer, and
David Gordon, our Executive Vice President – Operations and Secretary.  We also depend to a large degree on the expertise of our coffee
roasters.  We do not have employment contracts with our coffee roasters.  Our ability to source and purchase a sufficient supply of high quality coffee
beans and to roast coffee beans consistent with our quality standards could suffer if we lose the services of any of these individuals.  As a result, our
business and operating results would be adversely affected.  We may not be successful in obtaining and retaining a replacement for either Andrew
Gordon or David Gordon if they elect to stop working for us.  In addition, we do not have key-person insurance on the lives of Andrew Gordon or David
Gordon.

Our indebtedness may adversely affect our ability to obtain additional funds and may increase our vulnerability to economic or
business downturns.  As of October 31, 2011, the total outstanding principal amount of our debt outstanding under our revolving line of credit was
$1.8 million and this debt accrues interest at variable rates. We may experience material increases in our interest expense as a result of increases in
general interest rate levels. Subject to certain restrictions, we may incur additional indebtedness in the future. Our outstanding debt could have
important negative consequences to the holders of our securities, including the following:

·
·
·
·

general domestic and global economic conditions;
a portion of our cash flow from operations will be needed to pay debt service and will not be available to fund future operations;
we have increased vulnerability to adverse general economic and coffee industry conditions; and
we may be vulnerable to higher interest rates because interest expense on borrowings under our revolving line of credit is based on variable
rates.

Our  ability  to  make  payments  on  our  indebtedness  and  to  fund  our  operations  depends  on  our  ability  to  generate  cash  in  the  future.  Our  future
operating performance is subject to market conditions and business factors that are beyond our control. If our cash flows and capital resources are
insufficient to allow us to make scheduled payments on our debt, we may have to reduce or delay capital expenditures, sell assets, seek additional
capital or restructure or refinance our debt.

Our  indebtedness  contains  covenants  that  restrict  our  operations  and  failure  to  comply  with  the  terms  of  such  indebtedness  could
result  in  a  default  that  could  have  material  adverse  consequences  for  us. Our  revolving  line  of  credit  contains  covenants  that  place  annual
restrictions on our operations, including covenants related to debt restrictions, capital expenditures, minimum deposit restrictions, tangible net worth,
net  profit,  leverage,  employee  loan  restrictions,  distribution  restrictions  (common  stock  and  preferred  stock),  dividend  restrictions  and  restrictions  on
intercompany transactions. In addition, our revolving line of credit requires that we maintain a minimum working capital at all times.  Although we are
currently in compliance with the covenants, our ability to comply with these covenants may be affected by general economic and industry conditions,
as well as market fluctuations in coffee prices and other events beyond our control. We do not know if we will be able to satisfy all such covenants in
the future. Our breach of any of the covenants contained in our revolving line of credit could result in a default under such agreement. In the event of a
default, the lender could elect not to make additional loans to us, could require us to repay some of our outstanding debt prior to maturity, and/or to
declare all amounts borrowed by us, together with accrued interest, to be due and payable. In the event that this occurs, we may be unable to repay all
such accelerated indebtedness.

We have pledged substantially all of our assets to secure our borrowings and are subject to covenants that may restrict our ability to
operate our business. Any indebtedness that we incur under our revolving line of credit is secured by substantially all of our tangible and intangible
assets. If we default under the indebtedness secured by our assets, those assets would be available to the secured creditors to satisfy our obligations
to the secured creditors.

14

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
 
 
 
If our planned increase in marketing expenditures fails to promote and enhance our brands, the value of our brands could decrease
and  our  revenues  and  profitability  could  be  adversely  affected.    We  believe  that  promoting  and  enhancing  our  brands  is  critical  to  our
success.  We intend to continue to increase our marketing expenditures to increase awareness of our brands, which we expect will create and maintain
brand loyalty.  If our brand-building strategy is unsuccessful, these expenses may never be recovered, and we may be unable to increase awareness
of our brands or protect the value of our brands.  If we are unable to achieve these goals, our revenues and ability to implement our business strategy
could be adversely affected.

Our  success  in  promoting  and  enhancing  our  brands  will  also  depend  on  our  ability  to  provide  customers  with  high  quality  products  and
service.  Although we take measures to ensure that we sell only fresh roasted coffee, we have no control over our roasted coffee products once they
are purchased by our customers.  Accordingly, wholesale customers may store our coffee for longer periods of time or resell our coffee without our
consent, in each case, potentially affecting the quality of the coffee prepared from our products.  Although we believe we are less susceptible to quality
control  problems  than  many  of  our  competitors  because  a  majority  of  our  products  are  sold  in  cans  or  brick  packs  unlike  whole  bean  coffees,  if
consumers  do  not  perceive  our  products  and  service  to  be  of  high  quality,  then  the  value  of  our  brands  may  be  diminished  and,  consequently,  our
operating results and ability to implement our business strategy may be adversely affected.

Our roasting methods are not proprietary, so competitors may be able to duplicate them, which could harm our competitive position.  If
our  competitive  position  is  weakened,  our  revenues  and  profitability  could  be  materially  adversely  affected.    We  consider  our  roasting
methods  essential  to  the  flavor  and  richness  of  our  roasted  coffee  and,  therefore,  essential  to  our  brands  of  coffee.    Because  we  do  not  hold  any
patents for our roasting methods, it may be difficult for us to prevent competitors from copying our roasting methods if such methods become known.  If
our  competitors  copy  our  roasting  methods,  the  value  of  our  coffee  brands  may  be  diminished,  and  we  may  lose  customers  to  our  competitors.    In
addition,  competitors  may  be  able  to  develop  roasting  methods  that  are  more  advanced  than  our  roasting  methods,  which  may  also  harm  our
competitive position.

The success of our brand also depends in part on our intellectual property. We rely on a combination of trademarks, copyrights, service marks, trade
secrets and similar rights to protect our intellectual property. The success of our growth strategy depends on our continued ability to use our existing
trademarks and service marks in order to increase brand awareness and further develop our brand in both domestic and international markets. If our
efforts to protect our intellectual property are not adequate, or if any third party misappropriates or infringes on our intellectual property, the value of
our brand may be harmed, which could have a material adverse effect on our business. We may become engaged in litigation to protect our intellectual
property, which could result in substantial costs to us as well as diversion of management attention.

Since we rely heavily on common carriers to ship our coffee on a daily basis, any disruption in their services or increase in shipping
costs could adversely affect our relationship with our customers, which could result in reduced revenues, increased operating expenses, a
loss of customers or reduced profitability.  We rely on a number of common carriers to deliver coffee to our customers and to deliver coffee beans
to us.  We have no control over these common carriers and the services provided by them may be interrupted as a result of labor shortages, contract
disputes and other factors.  If we experience an interruption in these services, we may be unable to ship our coffee in a timely manner, which could
reduce  our  revenues  and  adversely  affect  our  relationship  with  our  customers.    In  addition,  a  delay  in  shipping  could  require  us  to  contract  with
alternative, and possibly more expensive, common carriers and could cause orders to be cancelled or receipt of goods to be refused.  Any significant
increase in shipping costs could lower our profit margins or force us to raise prices, which could cause our revenue and profits to suffer.

If  there  was  a  significant  interruption  in  the  operation  of  our  Colorado  facility,  we  may  not  have  the  capacity  to  service  all  of  our
customers  and  we  may  not  be  able  to  service  our  customers  in  a  timely  manner,  thereby  reducing  our  revenues  and  earnings.    We  are
dependent  on  the  continued  operations  of  our  Colorado  coffee  roasting  and  distribution  facility.    Our  ability  to  maintain  our  computer  and
telecommunications  equipment  in  effective  working  order  and  to  protect  against  damage  from  fire,  natural  disaster,  power  loss,  telecommunications
failure  or  similar  events.  In  addition,  growth  of  our  customer  base  may  strain  or  exceed  the  capacity  of  our  systems  and  lead  to  degradations  in
performance  or  systems  failure.  Although  we  continually  review  and  consider  upgrades  to  our  order  fulfillment  infrastructure  and  provide  for  system
redundancies to limit the likelihood of systems overload or failure, substantial damage to our systems or a systems failure that causes interruptions for a
number of days could adversely affect our business. Additionally, if we are unsuccessful in updating and expanding our order fulfillment infrastructure,
our ability to grow may be constrained.  As a result, our revenues and earnings could be materially adversely affected.

A  worsening  of  the  United  States  economy  could  materially  adversely  affect  our  business.  Our  revenues  and  performance  depend  on
consumer  confidence  and  spending,  which  have  recently  deteriorated  due  to  current  worldwide  economic  downturn.    This  economic  downturn  and
decrease in consumer spending may adversely impact our revenues, ability to market our products or otherwise implement our business strategy.  For
example,  we  are  highly  dependent  on  consumer  demand  for  specialty  coffee  and  a  shift  in  consumer  demand  away  from  specialty  coffee  due  to
economic or other consumer preferences would harm our business.  If the current economic situation deteriorates significantly, our business could be
negatively impacted.

15

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
We  may  seek  opportunities  to  obtain  additional  capital  to  continue  to  grow  our  business. Our  business  strategy  contemplates  potential
future  access  to  financing  to  fund  the  expansion  of  our  business.  Recent  events  in  the  financial  markets  have  had  an  adverse  impact  on  the  credit
markets and equity securities, including our common stock, have exhibited a high degree of volatility.  We may seek opportunities to obtain additional
capital.  Our ability to obtain additional financing in the future will depend in part upon the prevailing capital market conditions, as well as our business
performance.  If additional financing is raised by the issuance of common stock you may suffer additional dilution and if additional financing is raised
through  debt  financing,  it  may  involve  significant  restrictive  covenants  which  could  affect  our  ability  to  operate  our  business.  The  inability  to  obtain
sufficient capital to fund the expansion of our business if needed could have a material adverse effect on us.

If we fail to continue to develop and maintain our brand, our business could suffer.  We believe that maintaining and developing our brand
is critical to our success and that the importance of brand recognition may increase as a result of competitors offering products similar to ours.  If our
brand  building  initiative  is  unsuccessful,  we  may  never  recover  the  expenses  incurred  in  connection  with  these  efforts  and  we  may  be  unable  to
increase our future revenue or implement our business strategy.  Our success in promoting and enhancing our brand will also depend on our ability to
provide customers with high-quality products and customer service.  Although we take measures to ensure that we sell only fresh roasted coffee, we
have no control over our coffee products once purchased by customers.  Accordingly, customers may prepare coffee from our brands inconsistent with
our standards, store our coffee for long periods of time or resell our coffee without our consent, which in each case, potentially affects the quality of the
coffee prepared from our products.  If customers do not perceive our products and service to be of high-quality, then the value of our brand may be
diminished and, consequently, our ability to implement our business strategy may be adversely affected.

Risks related to the coffee industry

Increases  in  the  cost  of  high  quality  Arabica  or  Robusta  coffee  beans  could  reduce  our  gross  margin  and  profit.    Green  coffee  is  our

largest single cost of sales.  Coffee is a traded commodity and, in general, its price can fluctuate depending on:

·
·
·
·

weather patterns in coffee-producing countries;
economic and political conditions affecting coffee-producing countries, including acts of terrorism in such countries;
foreign currency fluctuations; and
trade regulations and restrictions between coffee-producing countries and the United States.

If  the  cost  of  wholesale  green  coffee  increases  due  to  any  of  these  factors,  our  margins  could  decrease  and  our  profitability  could  suffer
accordingly.  Coffee prices have been very volatile and it is expected that coffee prices will remain volatile in the coming years.  Although we have
historically attempted to raise the selling prices of our products in response to increases in the price of wholesale green coffee, when wholesale green
coffee prices increase rapidly or to significantly higher than normal levels, we are not always able to pass the price increases through to our customers
on a timely basis, if at all, which adversely affects our operating margins and cash flow.  We may not be able to recover any future increases in the
cost of wholesale green coffee.  Even if we are able to recover future increases, our operating margins and results of operations may still be materially
and adversely affected by time delays in the implementation of price increases.  In addition, volatility in coffee prices has also negatively impacted our
hedging activities which has negatively impacted our operating results.

             Disruptions in the supply of green coffee could result in a deterioration of our relationship with our customers, decreased revenues
or could impair our ability to grow our business.  Green coffee is a commodity and its supply is subject to volatility beyond our control.  Supply is
affected by many factors in the coffee growing countries including weather, pest damage, economic conditions, acts of terrorism, as well as efforts by
coffee growers to expand or form cartels or associations.  In addition, the political situation in many of the Arabica coffee growing regions, including
Africa, Indonesia, and Central and South America, can be unstable, and such instability could affect our ability to purchase coffee from those regions.
If  Arabica  coffee  beans  from  a  region  become  unavailable  or  prohibitively  expensive,  we  could  be  forced  to  discontinue  particular  coffee  types  and
blends or substitute coffee beans from other regions in our blends. Frequent substitutions and changes in our coffee product lines could lead to cost
increases, customer alienation and fluctuations in our gross margins.

Some of the Arabica coffee beans of the quality we purchase do not trade directly on the commodity markets.  Rather, we purchase the high-end
Arabica coffee beans that we use on a negotiated basis.  We depend on our relationships with coffee brokers, exporters and growers for the supply of
our primary raw material, high quality Arabica coffee beans.  If any of our relationships with coffee brokers, exporters or growers deteriorate, we may
be unable to procure a sufficient quantity of high quality coffee beans at prices acceptable to us or at all.  In such case, we may not be able to fulfill the
demand  of  our  existing  customers,  supply  new  retail  stores  or  expand  other  channels  of  distribution.    A  raw  material  shortage  could  result  in  a
deterioration of our relationship with our customers, decreased revenues or could impair our ability to expand our business.

16

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The coffee industry is highly competitive and if we cannot compete successfully, we may lose our customers or experience reduced

sales and profitability.  The coffee markets in which we do business are highly competitive and competition in these markets could become
increasingly more intense due to the relatively low barriers of entry.  The industry in which we compete is particularly sensitive to price pressure, as well
as quality, reputation and viability for wholesale and brand loyalty for retail.  To the extent that one or more of our competitors becomes more
successful with respect to any key competitive factor, our ability to attract and retain customers could be materially adversely affected.  Our private
label and branded coffee products compete with other manufacturers of private label coffee and branded coffees.  These competitors, such as Kraft
General Foods, Inc. (owner of the Maxwell House brand), Massimo Zanetti Beverage, and Smuckers (owner of the Folgers brand), have much greater
financial, marketing, distribution, management and other resources than we do for marketing, promotions and geographic and market expansion.  In
addition, there are a growing number of specialty coffee companies who provide specialty green coffee and roasted coffee for retail sale.  If we are
unable to compete successfully against existing and new competitors, we may lose our customers or experience reduced sales and profitability.

Besides coffee, we face exposure to other commodity cost fluctuations, which could impair our profitability. In addition to the increase in
coffee costs discussed in the risk factor above, we are exposed to cost fluctuation in other commodities, including, in particular, steel, natural gas and
gasoline.  In addition, an increase in the cost of fuel could indirectly lead to higher electricity costs, transportation costs and other commodity costs.
Much like coffee costs, the costs of these commodities depend on various factors beyond our control, including economic and political conditions,
foreign currency fluctuations, and global weather patterns. To the extent we are unable to pass along such costs to our customers through price
increases, our margins and profitability will decrease.

Adverse public or medical opinion about caffeine may harm our business.  Coffee contains caffeine and other active compounds, the

health effects of some of which are not fully understood.  A number of research studies conclude or suggest that excessive consumption of caffeine
may lead to increased heart rate, nausea and vomiting, restlessness and anxiety, depression, headaches, tremors, sleeplessness and other adverse
health effects.  An unfavorable report on the health effects of caffeine or other compounds present in coffee could significantly reduce the demand for
coffee, which could harm our business and reduce our sales and profits. In addition, we could become subject to litigation relating to the existence of
such compounds in our coffee; litigation that could be costly and could divert management attention.

Risks related to our common stock.

Our  operating  results  may  fluctuate  significantly,  which  makes  our  results  of  operations  difficult  to  predict  and  could  cause  our
results of operations to fall short of expectations.    Our  operating  results  may  fluctuate  from  quarter  to  quarter  and  year  to  year  as  a  result  of  a
number of factors, many of which are outside of our control.  These fluctuations could be caused by a number of factors including:

·
·
·
·
·
·

fluctuations in purchase prices and supply of green coffee;
fluctuations in the selling prices of our products;
the level of marketing and pricing competition from existing or new competitors in the coffee industry;
the success of our hedging strategy;
our ability to retain existing customers and attract new customers; and
our ability to manage inventory and fulfillment operations and maintain gross margins.

As a result of the foregoing, period-to-period comparisons of our operating results may not necessarily be meaningful and those comparisons

should not be relied upon as indicators of future performance.  Accordingly, our operating results in future quarters may be below market
expectations.  In this event, the price of our common stock may decline.

17

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The  Gordon  family  has  substantial  control  over  us,  substantially  reducing  the  influence  of  our  other  stockholders. Members  of  the
Gordon  family,  including  Andrew  Gordon,  our  President,  Chief  Executive  Officer  and  Chief  Financial  Officer,  and  David  Gordon,  our  Executive  Vice
President and Secretary, own, in the aggregate, approximately 28.8% of our outstanding shares of common stock. As a result, the Gordon family is
able to influence significantly the actions that require stockholder approval, including:

• the election of a majority of our directors;

• the amendment of our charter documents; and

• the approval of mergers, sales of assets or other corporate transactions or matters submitted for stockholder approval.

As a result, our other stockholders may have reduced influence over matters submitted for stockholder approval. In addition, the Gordon family’s

influence could preclude any unsolicited acquisition of us and consequently materially adversely affect the price of our common stock.

The  market  price  of  our  common  stock  has  been  volatile  over  the  past  several  months  and  may  continue  to  be  volatile.    The  market
price and trading volume of our common stock has been volatile over the past several months and it may continue to be volatile. From May 1, 2011
through January 23, 2012, our common stock has traded as low as $5.27 and as high as $30.98.  We cannot predict the price at which our common
stock will trade in the future and it may decline. The price at which our common stock trades may fluctuate significantly and may be influenced by many
factors,  including  our  financial  results,  developments  generally  affecting  the  coffee  industry,  general  economic,  industry  and  market  conditions,  the
depth and liquidity of the market for our common stock, fluctuations in coffee prices, investor perceptions of our business, reports by industry analysts,
negative  announcements  by  our  customers,  competitors  or  suppliers  regarding  their  own  performances,  and  the  impact  of  other  “Risk  Factors”
discussed in this prospectus.

Provisions in our articles of incorporation, bylaws and of Nevada law have anti-takeover effects that could prevent a change in control that
could be beneficial to our stockholders, which could depress the market price of shares of our common stock.

Our articles of incorporation, bylaws and Nevada corporate law contain provisions that could delay, defer or prevent a change in control of us or our
management that could be beneficial to our stockholders.  These provisions could also discourage proxy contests and make it more difficult for our
stockholders  to  elect  directors  and  take  other  corporate  actions.    These  provisions  might  also  discourage  a  potential  acquisition  proposal  or  tender
offer,  even  if  the  acquisition  proposal  or  tender  offer  is  at  a  price  above  the  then  current  market  price  for  shares  of  our  common  stock.    These
provisions:

·

·

·

·

·

·

·

provide that directors may only be removed upon a vote of at least eighty percent of the shares outstanding;

establish advance notice requirements for nominating directors and proposing matters to be voted on by shareholders at shareholder meetings;

limit the right of our stockholders to call a special meeting of stockholders

authorize our board of directors to issue preferred stock and to determine the rights and preferences of those shares, which would be senior to
our common stock, without prior stockholder approval;

require  amendments  to  our  articles  of  incorporation  to  be  approved  by  the  holders  of  at  least  eighty  percent  of  our  outstanding  shares  of
common stock;

a  classified  board  of  directors  with  three-year  staggered  terms,  which  may  delay  the  ability  of  stockholders  to  change  the  membership  of  a
majority of our board of directors; and

provide a prohibition on stockholder action by written consent, thereby only permitting stockholder action to be taken at an annual or special
meeting of our stockholders.

We are also subject to certain anti-takeover provisions under Nevada law.  Under Nevada law, a corporation may not, in general, engage in a business
combination with any “interested stockholder” which includes, among other things, a holder of 10% or more of its common stock unless the holder has
held the stock for three years or, among other things, the board of directors has approved the transaction.

18

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
   
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITEM 1B.  UNRESOLVED STAFF COMMENTS

Not applicable.

ITEM 2.     PROPERTIES

We are headquartered at 3475 Victory Boulevard, Staten Island, New York, where we lease office and warehouse space.  We pay annual rent of

$120,943 under the terms of the lease, which expires on October 31, 2023.

We lease a 50,000 square foot facility located at 27700 Frontage Road in La Junta, Colorado from the City of La Junta.  We pay annual rent of

$100,093 through January of 2024.

We lease office space in Vancouver, Washington.  We pay annual rent of $31,800, under the terms of a lease which expires in June 2012.

 We also use a variety of independent, bonded commercial warehouses to store our green coffee beans.  Our management believes that our facilities
are adequate for our current operations and for our contemplated operations in the foreseeable future.

ITEM 3.     LEGAL PROCEEDINGS

 We are not a party to, and none of our property is the subject of, any pending legal proceedings other than routine litigation that is incidental to our
business.  To our knowledge, no governmental authority is contemplating initiating any such proceedings.

ITEM 4.     (REMOVED AND RESERVED)

19

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
 
 
 
PART II

ITEM 5.     MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY
SECURITIES

 Our common stock trades on Nasdaq under the symbol “JVA.”  On June 25, 2010, our Board of Directors approved a regular dividend program of
$0.03 per share to shareholders (each, a “Quarterly Dividend”) and paid a Quarterly Dividend since such time.  As of January 23, 2012, we had 350
holders of record.

 We did not repurchase any of our common stock during the quarter ended October 31, 2011.

 The following table sets forth the high and low sales prices of our common stock for each quarter of the last two fiscal years.

1st Quarter
2nd Quarter
3rd Quarter
4th Quarter

1st Quarter
2nd Quarter
3rd Quarter
4th Quarter

High

Low

  $
  $
  $
  $

  $
  $
  $
  $

2011
4.30    $
8.14    $
30.98    $
22.92    $
2010
1.79    $
4.91    $
4.98    $
5.21    $

3.67 
3.90 
5.27 
6.90 

0.77 
0.56 
1.87 
3.55 

20

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
ITEM 6.     SELECTED FINANCIAL DATA

The following table sets forth selected financial data for the last five years from the consolidated financial statements of Coffee Holding Co.,
Inc.  The following information is only a summary, and you should read it in conjunction with our consolidated financial statements and notes beginning
on page F-1.

2011

For the Years Ended October 31,
2010
2008
2009
(Dollars in thousands, except per share data)

2007

146,755    $
138,210     
8,545     
7,345     
1,200     
(124)    
1,076     
230     
(34)    
812    $

83,492    $
72,932     
10,560     
6,545     
4,015     
(143)    
3,872     
1,479     
(4)    
2,389    $

74,452    $
64,440     
10,012     
6,389     
3,623     
1,869     
5,492     
2,159     
(42)    
3,291    $

71,186    $
68,762     
2,424     
6,363     
(3,939)    
(86)    
(4,025)    
(1,430)    
(2)    
(2,597)   $

2011

At October 31,
2009
(Dollars in thousands, except per shares data)

2008

2010

57,365 
49,071 
8,294 
6,842 
1,452 
(90)
1,362 
418 
(7)
937 

2007

38,779    $
1,820     
–     
16,789     
21,907     
3.44    $

23,921    $
2,307     
–     
10,390     
13,482     
2.46    $

19,804    $
792     
–     
8,625     
11,133     
2.05    $

21,002    $
3,522     
–     
13,151     
7,847     
1.44    $

20,397 
897 
– 
8,194 
12,202 
2.21 

2011

For the years ended October 31,
2009
(Dollars in thousands, except per shares data)

2010

2008

2007

.15    $
.14    $
694,658    $

.44    $
.44    $
333,978    $

.60    $
.60    $
–    $

(.47)    $
(.47)    $
1,544,568    $

.17 
.17 
– 

21

Income Statement Data:
Net sales
Cost of sales
Gross profit
Operating expenses
Income (loss) from operations
Other income (expense)
Income (loss) before income taxes
Provision (benefit) for income taxes
Non controlling interest
Net income (loss)

Balance Sheet Data:
Total assets
Short-term debt
Long-term debt
Total liabilities
Stockholders’ equity
Book value per share

Per Common Share Data:
Basic EPS
Diluted EPS
Cash dividends declared

  $

  $

  $

  $

  $
  $
  $

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
   
   
   
   
 
 
 
 
   
     
     
     
     
 
   
   
   
   
   
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
  
 
  
 
  
   
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
  
 
  
 
  
 
 
ITEM 7.     MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATION

Cautionary Note on Forward-Looking Statements

Some  of  the  matters  discussed  under  the  caption  “Management’s  Discussion  and  Analysis  of  Financial  Condition  and  Results  of  Operation,”
“Business,” “Risk Factors” and elsewhere in this annual report include forward-looking statements made pursuant to the safe harbor provisions of the
Private Securities Litigation Reform Act of 1995.  We have based these forward-looking statements upon information available to management as of
the date of this Form 10-K and management’s expectations and projections about future events, including, among other things:

· our dependency on a single commodity could affect our revenues and profitability;

· our success in expanding our market presence in new geographic regions;

·

·

the effectiveness of our hedging policy may impact our profitability;

the success of our joint ventures;

· our success in implementing our business strategy or introducing new products;

· our ability to attract and retain customers;

· our ability to retain key personnel;

· our ability to obtain additional financing;

· our ability to comply with the restrictive covenants we are subject to under our current financing;

·

·

the effects of competition from other coffee manufacturers and other beverage alternatives;

the impact to the operations of our Colorado facility;

· general economic conditions and conditions which affect the market for coffee;

·

the macro global economic environment;

· our ability to maintain and develop our brand recognition;

22

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
·

·

·

the impact of rapid or persistent fluctuations in the price of coffee beans;

fluctuations in the supply of coffee beans;

the volatility of our common stock; and

· other risks which we identify in future filings with the Securities and Exchange Commission (the “SEC”).

In  some  cases,  you  can  identify  forward-looking  statements  by  terminology  such  as  “may,”  “will,”  “should,”  “could,”  “predict,”  “potential,”
“continue,” “expect,” “anticipate,” “future,” “intend,” “plan,” “believe,” “estimate” and similar expressions (or the negative of such expressions).  Any or all
of our forward looking statements in this annual report and in any other public statements we make may turn out to be wrong.  They can be affected by
inaccurate  assumptions  we  might  make  or  by  known  or  unknown  risks  and  uncertainties.    Consequently,  no  forward-looking  statement  can  be
guaranteed.  In addition, we undertake no responsibility to update any forward-looking statement to reflect events or circumstances, that occur after the
date of this annual report.

Overview

 We are an integrated wholesale coffee roaster and dealer in the United States and one of the few coffee companies that offers a broad array of
coffee products across the entire spectrum of consumer tastes, preferences and price points.  As a result, we believe that we are well-positioned to
increase our profitability and endure potential coffee price volatility throughout varying cycles of the coffee market and economic conditions.

Our operations have primarily focused on the following areas of the coffee industry:

•          the sale of wholesale specialty green coffee;

•          the roasting, blending, packaging and sale of private label coffee; and

•          the roasting, blending, packaging and sale of our seven brands of coffee.

Our operating results are affected by a number of factors including:

•          the level of marketing and pricing competition from existing or new competitors in the coffee industry;

•          our ability to retain existing customers and attract new customers;

•          fluctuations in purchase prices and supply of green coffee and in the selling prices of our products; and

•          our ability to manage inventory and fulfillment operations and maintain gross margins.

23

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 Our net sales are driven primarily by the success of our sales and marketing efforts and our ability to retain existing customers and attract new
customers.  For this reason, we have made the strategic decision to invest in measures that are expected to increase net sales.  In February 2004, we
acquired  certain  assets  of  Premier  Roasters,  LLC,  including  equipment  and  a  roasting  facility  in  La  Junta,  Colorado.    We  also  hired  a  West  Coast
Brand Manager to market our S&W brand and to increase sales of S&W coffee to new customers.  In April 2006, we entered into a joint venture with
Caruso’s  Coffee,  Inc.  of  Brecksville,  Ohio  and  formed  GCC,  which  engages  in  the  roasting,  packaging  and  sale  of  private  label  specialty  coffee
products.  We own a 60% equity interest in GCC and we are the exclusive supplier of its coffee inventory.  We believe that the joint venture will allow us
to bid on the private label gourmet whole bean business which we have not been equipped to pursue from an operational standpoint in the past.  With
this specialty roasting facility in place, in many cases right in the backyard of our most important wholesale and retail customers, we believe that we
are  in  an  ideal  position  to  combine  our  current  canned  private  label  business  with  high-end  private  label  specialty  whole  bean  business.    High-end
specialty whole bean coffee sells for as much as three times more per pound than the canned coffees in which we currently specialize.  As a result of
these efforts, net sales increased in our specialty green coffee, private label and branded coffee business lines in both dollars and pounds sold.  In
addition, the number of our customers in all three areas increased.

 We closed our manufacturing operations at our Brooklyn, New York location in May 2009. The majority of our processing has been moved to our
Colorado  facility  with  our  GCC  facility  in  Brecksville,  Ohio  becoming  more  involved  with  our  everyday  coffee  production.  We  have  leased  office  and
warehouse space located in Staten Island, New York to house the corporate offices and serve as temporary storage of our branded product. We sold
the property located in Brooklyn, New York in October 2009 for a pre-tax gain of approximately $2,108,000, which enhanced our already strong cash
position and liquidity.  We used the proceeds of the sale to pay down our line of credit borrowings and reduce interest expense.  Although we incurred
a related severance cost of $78,500 in the third quarter of fiscal year 2009, we believe that these measures will reduce long-term operating expenses,
increase efficiencies and ultimately increase the profitability of our Company.

On May 17, 2010, we completed the Organic Products Transaction for a purchase price consisting of: a) $450,000 in cash on the Closing Date,
b) an additional $50,000 in cash if OPTCO generates a pre-tax net profit of $300,000 or more within during the period from May 1, 2010 to April 30,
2011  (“Supplemental  Cash  Payment”)  (which  was  paid  during  the  third  quarter  of  the  fiscal  year  ended  October  31,  2011),  c)  50,000  shares  of
Company common stock on the Closing Date (the “Common Stock Payment”), d) up to an additional 5,000 shares of the Company’s common stock if
the Buyer generates a pre-tax net profit of $300,000 or more during the period from May 1, 2010 to April 30, 2011 (the “First Supplemental Common
Stock  Payment”  and  together  with  the  Supplemental  Cash  Payment,  the  “Supplemental  Payment”)  (which  was  paid  at  the  beginning  of  the  fourth
quarter of the fiscal year ended October 31, 2011); (e) up to an additional 5,000 shares of the Company’s common stock if the Buyer generates a pre-
tax net profit of $300,000 or more during the period from May 1, 2011 to April 30, 2012 (the “Second Supplemental Common Stock Payment”) and (f)
an additional cash payment of $1,809,924 based on the cost of inventory transferred to the Buyer on the Closing Date.  All of the employees of Seller
became employees of Buyer at the closing and Buyer has entered into two-year employment agreements with each of Seller’s principals, Garth Smith
and  Gaylene  Smith,  to  ensure  continuity  of  the  business.    Buyer  will  operate  under  the  “Organic  Products  Trading  Company”  name  from  Seller’s
Vancouver, Washington location.

In November 2011, we acquired a 40% interest in Global Mark, a new venture focusing on supply of instant coffee and related products.  Under
the terms of the agreement with Global Mark, we will invest up to an aggregate of $2.0 million for a 40% interest and we will receive preferred pricing
on our instant coffee needs.

  Our  net  sales  are  affected  by  the  price  of  green  coffee.    We  purchase  our  green  coffee  from  dealers  located  primarily  within  the  United
States.  The dealers supply us with coffee beans from many countries, including Colombia, Mexico, Kenya, Indonesia, Brazil and Uganda.  The supply
and price of coffee beans are subject to volatility and are influenced by numerous factors which are beyond our control.  For example, in Brazil, which
produces  approximately  40%  of  the  world’s  green  coffee,  the  coffee  crops  are  historically  susceptible  to  frost  in  June  and  July  and  drought  in
September, October and November.  However, because we purchase coffee from a number of countries and are able to freely substitute one country’s
coffee  for  another  in  our  products,  price  fluctuations  in  one  country  generally  have  not  had  a  material  impact  on  the  price  we  pay  for
coffee.    Accordingly,  price  fluctuations  in  one  country  generally  have  not  had  a  material  effect  on  our  results  of  operations,  liquidity  and  capital
resources.  Historically, because we generally have been able to pass green coffee price increases through to customers, increased prices of green
coffee generally result in increased net sales.

 We have used, and expect to continue to use, short-term coffee futures and options contracts primarily for the purpose of partially hedging and
minimizing  the  effects  of  changing  green  coffee  prices  and  to  reduce  our  cost  of  sales.    In  addition,  we  have  acquired,  and  expect  to  continue  to
acquire,  futures  contracts  with  longer  terms,  generally  three  to  four  months,  primarily  for  the  purpose  of  guaranteeing  an  adequate  supply  of  green
coffee at favorable prices.  Although the use of these derivative financial instruments has generally enabled us to mitigate the effect of changing prices,
no strategy can entirely eliminate pricing risks and we generally remain exposed to loss when prices decline significantly in a short period of time.  In
addition, we would remain exposed to supply risk in the event of non-performance by the counterparties to any futures contracts.  If the hedges that we
enter into do not adequately offset the risks of coffee bean price volatility or our hedges result in losses, our cost of sales may increase, resulting in a
decrease in profitability, as occurred in the three month periods ended July 31, 2011 and October 31, 2011.  While we do intend to continue to use
hedging  as  part  of  our  overall  corporate  strategy,  as  a  result  of  our  growth  and  the  changes  in  our  revenue  mix,  we  expect  that  our  hedging  in  the
future may be utilized to a lesser extent.  See “Item 1 – Business - Our Use of Derivatives.”  

24

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
Critical Accounting Policies and Estimates

The preparation of financial statements and related disclosures in conformity with accounting principles generally accepted in the United States
of America (“U.S. GAAP”) requires management to make estimates and assumptions that affect the amounts reported in the financial statements and
accompanying notes.  Estimates are used for, but not limited to, the accounting for the allowance for doubtful accounts, inventories, assets held for
sale,  income  taxes  and  loss  contingencies.    Management  bases  its  estimates  on  historical  experience  and  on  various  other  assumptions  that  are
believed to be reasonable under the circumstances.  Actual results could differ from these estimates under different assumptions or conditions.

 We believe the following critical accounting policies, among others, may be impacted significantly by judgment, assumptions and estimates used

in the preparation of the financial statements:

   •          We recognize revenue in accordance with the relevant authoritative guidance.  Revenue is recognized at the point title and risk of ownership
transfers  to  its  customers  which  is  upon  the  shippers  taking  possession  of  the  goods  because  i)  title  passes  in  accordance  with  the  terms  of  the
purchase  orders  and  with  our  agreements  with  our  customers,  ii)  any  risk  of  loss  is  covered  by  the  customers’  insurance,  iii)  there  is  persuasive
evidence of a sales arrangement, iv) the sales price is determinable and v) collection of the resulting receivable is reasonably assured.  Thus, revenue
is recognized at the point of shipment.

    •          Our allowance for doubtful accounts is maintained to provide for losses arising from customers’ inability to make required payments.  If there
is deterioration of our customers’ credit worthiness and/or there is an increase in the length of time that the receivables are past due greater than the
historical  assumptions  used,  additional  allowances  may  be  required.    For  example,  every  additional  one  percent  of  our  accounts  receivable  that
becomes uncollectible, would decrease our operating income by approximately $160,000 for the year ended October 31, 2011.  The reserve for sales
discounts  represents  the  estimated  discount  that  customers  will  take  upon  payment.    The  reserve  for  other  allowances  represents  the  estimated
amount of returns, slotting fees and volume based discounts estimated to be incurred by the Company from its customers.

    •          Inventories are stated at lower of cost (determined on a first-in, first-out basis) or market.  Based on our assumptions about future demand
and  market  conditions,  inventories  are  subject  to  be  written-down  to  market  value.    If  our  assumptions  about  future  demand  change  and/or  actual
market  conditions  are  less  favorable  than  those  projected,  additional  write-downs  of  inventories  may  be  required.    Each  additional  one  percent  of
potential inventory writedown would have decreased operating income by approximately $135,000 for the year ended October 31, 2011.

    •          We account for income taxes in accordance with the relevant authoritative guidance.  Deferred tax assets and liabilities are computed for
temporary  differences  between  the  financial  statement  and  tax  basis  of  assets  and  liabilities  that  will  result  in  taxable  or  deductible  amounts  in  the
future  based  on  enacted  tax  rates  in  effect  for  the  year  in  which  the  differences  are  expected  to  reverse.    Deferred  tax  assets  are  reflected  on  the
balance sheet when it is determined that it is more likely than not that the asset will be realized.  Accordingly, our net deferred tax asset as of October
31, 2011 of $860,500 may require a valuation allowance if we do not generate taxable income.

    •          Our goodwill consists of the cost in excess of the fair market value of the acquired net assets of OPTCO. This company has been integrated
into  a  structure  which  does  not  provide  the  basis  for  separate  reporting  units.  Consequently,  the  Company  is  a  single  reporting  unit  for  goodwill
impairment testing purposes. We also have intangible assets consisting of customer list and relationships and trademarks acquired from OPTCO. At
October 31, 2011 our balance sheet reflected goodwill and intangible assets as set forth below:

25

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
  
 
 
 
Customer list and relationships, net
Trademarks
Goodwill

October 31, 2011  
138,750 
 $
180,000 
440,000 
758,750 

 $

Goodwill and the trademarks which are deemed to have indefinite lives are subject to annual impairment tests. Goodwill impairment tests require
the  comparison  of  the  fair  value  and  carrying  value  of  reporting  units.  We  assess  the  potential  impairment  of  goodwill  and  intangible  assets
annually and on an interim basis whenever events or changes in circumstances indicate that the carrying value may not be recoverable. Upon
completion of such review, if impairment is found to have occurred, a corresponding charge will be recorded. The value assigned to the customer
list and relationships is being amortized over a twenty year period.

Because the Company is a single reporting unit, the closing NASDAQ Capital Market price of our Common Stock as of the acquisition date was
used  as  a  basis  to  measure  the  fair  value  of  goodwill.  In  addition,  the  Company  retained  a  third  party  outside  valuation  firm  to  assist  it  in
acquisition valuation as of May 17, 2010. Goodwill and the intangible assets will be tested annually at the end of each fiscal year to determine
whether  they  have  been  impaired.  Upon  completion  of  each  annual  review,  there  can  be  no  assurance  that  a  material  charge  will  not  be
recorded. Impairment testing is required more often than annually if an event or circumstance indicates that an impairment or decline in value
may have occurred.

Year Ended October 31, 2011 (Fiscal Year 2011) Compared to the Year Ended October 31, 2010 (Fiscal Year 2010)

Net Income.  We had net income of $811,930, or $0.15 per share (basic) and $0.14 per share (diluted), for the fiscal year ended October 31,

2011 compared to a net income of $2,389,361, or $0.44 per share (basic and diluted) for the fiscal year ended October 31, 2010. The decrease in net
income primarily reflects realized and unrealized hedging losses during fiscal 2011 as discussed below.

Net Sales.  Net sales totaled $146,755,165 for the fiscal year ended October 31, 2011, an increase of $63,263,198, or 75.8%, from $83,491,967 for the
fiscal year ended October 31, 2010.  The increase in net sales reflects higher coffee prices during the fiscal year ended 2011 as compared to the fiscal
year ended 2010, as well as an increase in pounds of coffee sold as we surpassed 48 million pounds sold in a fiscal year for the first time in the history
of the Company.

Cost of Sales.  Cost of sales for the fiscal year ended October 31, 2011 was $138,210,277, or 94.2% of net sales, as compared to $72,931,626,
or 87.3%, of net sales for the fiscal year ended October 31, 2010.  Cost of sales consists primarily of the cost of green coffee and packaging materials
and realized and unrealized gains or losses on hedging activity.  The increase in cost of sales primarily reflects the increased cost of green coffee and
our realized and unrealized losses on hedging activities.  We had green coffee purchases of $125,478,382 million and $64,888,163 million for the fiscal
years ended 2011 and 2010, of which approximately $25.3 million and $19.3 million for the fiscal years ended 2011 and 2010, respectively, were from a
related party.  In addition, we had net realized and unrealized hedging losses of approximately $1,222,735 and $2,143,057, respectively during fiscal
2011 as compared to net realized and unrealized hedging gains of approximately $1,175,028 and $198,193, respectively, during fiscal 2010.  Extreme
volatility in green coffee prices negatively impacted our hedging activities.

Gross Profit.  Gross profit for the fiscal year ended October 31, 2011 was $8,544,888, a decrease of $2,015,453 from $10,560,341 for the fiscal
year ended October 31, 2010.  Gross profit as a percentage of net sales decreased to 5.8% for the fiscal year ended October 31, 2011 from 12.6% for
the fiscal year ended October 31, 2010 due to net realized and unrealized hedging losses of approximately $1,222,735 and $2,143,057, respectively
during  fiscal  2011  as  compared  to  net  realized  and  unrealized  hedging  gains  of  approximately  $1,175,028  and  $198,193,  respectively,  during  fiscal
2010.

Operating Expenses.Total operating expenses increased $800,555, or 12.2%, to $7,345,152 for the fiscal year ended October 31, 2011 from
$6,544,597 for the fiscal year ended October 31, 2010 due to an increase in selling and administrative expense, partially offset by no bonuses paid to
our executive officers.  Selling and administrative expenses increased $906,356, or 15.6%, to $6,715,753 for the year ended October 31, 2011 from
$5,809,397 for 2010.  The increase in selling and administrative expenses reflects several factors, including increases of approximately $391,000 in
labor  and  related  taxes  $25,000  in  advertising  costs,  $79,000  in  insurance  cost,  $66,000  in  rent  expense,  $130,000  in  bank  and  credit  card  fees,
$72,000  in  licenses,  $95,000  in  freight  costs,  $84,000  in  travel/show  and  demo  costs,  and  $62,000  in  charitable  donations,  partially  offset  by  a
decrease of approximately $144,000 in professional fees.  The increase in selling and administrative expenses was due primarily to the fact that our
“OPTCO subsidiary was part of our company for the entire twelve months of the fiscal year ended 2011 as compared to five and half months during the
fiscal year ended 2010.

26

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
  
  
 
 
 
 
 
 
   
 
 
 
Other Income (Expense).  Other expense for the fiscal year ended October 31, 2011 was $124,231, a decrease of $18,762 from $142,993 for
the  fiscal  year  ended  October  31,  2010.    The  decrease  in  other  expense  was  attributable  to  an  increase  in  interest  and  other  income  of  $70,935,
partially offset by an increase in interest expense of $52,173.

Income  Before  Taxes  and  Noncontrolling  Interest  in  Subsidiary.    We  had  income  of  $1,075,505  before  income  taxes  and  noncontrolling
interest  in  subsidiary  for  the  fiscal  year  ended  October  31,  2011  compared  to  income  of  $3,872,751  for  the  fiscal  year  ended  October  31,  2010.    A
decrease of $2,797,246 for the year ended October 31, 2011. The decrease was primarily attributable to our losses both realized and unrealized on
hedging.

Income  Taxes.    Our  provision  for  income  taxes  for  the  fiscal  year  ended  October  31,  2011  totaled  $229,522  compared  to  a  provision  of

$1,479,489 for the fiscal year ended October 31, 2010.  The change was attributable to lower total income.

Liquidity and Capital Resources

As  of  October  31,  2011,  we  had  working  capital  of  $19,613,395,  which  represented  a  $8,425,040  increase  from  our  working  capital  of
$11,188,355 as of October 31, 2010, and total stockholders’ equity of $21,906,758 which increased by $8,424,412 from our total stockholders’ equity of
$13,482,346  as  of  October  31,  2010.    Our  working  capital  increased  primarily  due  to  an  increase  of  $2,571,414  in  cash,  $7,241,742  in  accounts
receivable,  $5,285,435  in  inventories,  $822,500  in  deferred  tax  assets,  and  $486,640  decrease  in  line  of  credit,  partially  offset  by  a  decrease  of
$946,922  in  prepaid  green  coffee,  an  increase  of  $5,255,342  in  accounts  payable  and  accrued  expenses  and  an  increase  in  due  to  broker  of
$1,867,558.    As  of  October  31,  2011,  the  outstanding  balance  on  our  line  of  credit  was  $1,820,109  compared  to  $2,306,749  as  of  October  31,
2010.  Total stockholders’ equity increased primarily due to an increase in additional paid in capital as a result of our September stock issuance and an
increase in retained earnings as a result of our net income for fiscal year ended October 31, 2011.

On  February  17,  2009,  the  Company  entered  into  a  financing  agreement  with  Sterling  National  Bank  (“Sterling”)  for  a  $5,000,000  credit
facility.  The credit facility is a revolving $5,000,000 line of credit and the Company can draw on the line at an amount up to 85% of eligible accounts
receivable and 25% of eligible inventory consisting of green coffee beans and finished coffee not to exceed $1,000,000.  Sterling shall have the right
from  time  to  time  to  adjust  the  foregoing  percentages  based  upon,  among  other  things,  dilution,  its  sole  determination  of  the  value  or  likelihood  of
collection of eligible accounts receivables owed to the Company, considerations regarding inventory, and other factors.  The credit facility is payable
monthly in arrears on the average unpaid balance of the line of credit at an interest rate equal to a per annum reference rate (5.00% at October 31,
2011  and  2010,  respectively)  plus  1.0%.    The  initial  term  of  the  credit  facility  is  three  years,  expiring  February  17,  2012,  and  shall  be  automatically
extended  for  successive  periods  of  one  year  each  unless  one  party  shall  have  provided  the  other  party  with  a  written  notice  of  termination  at  least
ninety days prior to the expiration of the initial contract term or any renewal term.  The credit facility is secured by all tangible and intangible assets of
the Company.

The  credit  facility  contains  covenants  that  place  annual  restrictions  on  the  Company’s  operations,  including  covenants  relating  to  debt
restrictions,  capital  expenditures,  minimum  deposit  restrictions,  tangible  net  worth,  net  profit,  leverage,  employee  loan  restrictions,  distribution
restrictions (common stock and preferred stock), dividend restrictions, and restrictions on intercompany transactions.  The credit facility also requires
that the Company maintain minimum working capital at all times.

On  July  22,  2010,  the  Company  had  the  credit  facility  increased  to  $7,000,000.    In  addition,  OPTCO  was  added  as  a  co-borrower  and  the
inventory  sublimit  was  raised  from  $1,000,000  to  $2,000,000.    The  term  of  the  facility  has  been  extended  to  February  17,  2013.    Additionally,  the
Company received a limited credit guarantee of $1,800,000 from the not-for-profit entity CORDAID that is available to be used as collateral for the loan
facility to Sterling.

CORDAID, a non-profit organization that supports development projects in developing countries, registered under the laws of the Netherlands,
has  agreed  to  make  available  $1,800,000  to  be  used  as  collateral  by  OPTCO  for  a  loan  facility  from  Sterling  to  the  Company  under  a  Guarantee
Agreement.  OPTCO has agreed to pre-finance coffee from small coffee producer groups.  The Company pays a guarantee fee of 1.5% per year in
advance.  In addition, the Company has a corporate guarantee as security to CORDAID as to the first loss guarantee of 25% of the outstanding amount
of the guarantee from CORDAID, up to a maximum of $350,000.  The initial term of the Guarantee Agreement expired on March 31, 2011 and was
extended to March 31, 2012 and reduced to $1,500,000.

On July 23, 2010, the Company amended their credit facility regarding the payment of dividends.  The facility agreement was changed to allow

the payment of quarterly dividends of not more than three cents ($0.03) per share.

As  of  October  31,  2011  and  2010  the  outstanding  balance  under  the  bank  line  of  credit  was  $1,820,109  and  $2,306,749,  respectively.    The

Company was in compliance with all required financial covenants at October 31, 2011 and 2010.

27

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
                                 
 
 
 
 
 
 
 
 
 
 
 
On February 3, 2011, the Company amended their credit facility regarding the creation of a sublimit within the revolving line of credit in the form
of a $300,000 term loan for the benefit of their 60% owned subsidiary, GCC.  The Company has provided a corporate guarantee to Sterling National
Bank.

Triodos Bank is one of the world’s leading sustainable banks with a mission to make money work for positive social, environmental and cultural
change.  Triodos has offices in the Netherlands, Germany, Spain, UK and Belgium.  The Company initiated a corporate guarantee on April 15, 2011 to
Triodos  Sustainable  Trade  Fund(“TSTF”)  up  to  a  maximum  amount  of  $250,000.    TSTF  provided  financing  to  two  coffee  growing  cooperatives  for
$1,000,000 based upon relationships established with OPTCO.

In October 2011, we sold 890,000 units, each consisting of one share of our common stock and three-tenths of a warrant to purchase one share
of  our  common  stock  for  a  purchase  price  of  $10.40  per  unit.    The  warrants  become  exercisable  in  April  2012,  expire  five  years  after  becoming
exercisable and have an exercise price of $13.59 per share.  Net proceeds of the offering, after deducting placement agent fees and other estimated
offering expenses payable by us, were approximately $8.3 million.

For the fiscal year ended October 31, 2011 our operating activities used net cash of $4,052,560 as compared to the fiscal year ended October
31, 2010 when operating activities provided net cash of $1,342,092.  The decreased cash flow from operations for the fiscal year ended October 31,
2011 was primarily due to increases in accounts receivable of $7,241,742, partially offset by our unrealized loss on commodities of $2,143,057.

For the fiscal year ended October 31, 2011, our investing activities used net cash of $526,518 as compared to the fiscal year October 31, 2010
when net cash used by investing activities was $2,623,687.  The decrease in our uses of cash in investing activities was primarily due to the cost of the
acquisition of our subsidiary of $2,259,924.

For the fiscal year ended October 31, 2011, our financing activities provided net cash of $7,150,492 compared to net cash provided by financing
activities of $1,181,143 for the fiscal year ended October 31, 2010.  The change in cash flow from financing activities for the fiscal year ended October
31,  2011  was  primarily  due  to  the  net  proceeds  from  the  issuance  of  stock  of  $8,331,790,  partially  offset  by  the  payment  of  principal  on  our  line  of
credit of $486,640 and the payment of dividends of $694,658.

We  expect  to  fund  our  operations,  including  paying  our  liabilities,  funding  capital  expenditures  and  making  required  payments  on  our  debts,
through  October  31,  2012  with  cash  provided  by  operating  activities  and  the  use  of  our  credit  facility.    In  addition,  an  increase  in  eligible  accounts
receivable and inventory would permit us to make additional borrowings under our line of credit.

Off-Balance Sheet Arrangements

We  do  not  have  any  off-balance  sheet  arrangements  that  have  or  are  reasonably  likely  to  have  a  current  or  future  effect  on  our  financial
condition, changes in financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources that is material
to investors.

ITEM 7A.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Market risks relating to our operations result primarily from changes in interest rates and commodity prices as further described below.

Interest Rate Risks. We are subject to market risk from exposure to fluctuations in interest rates.  As of October 31, 2011, our debt consisted of
$1,820,109 of variable rate debt under our revolving line of credit.  Our line of credit provides for a maximum of $7,000,000 and is payable monthly in
arrears on the average unpaid balance of the line of credit at an interest rate equal to a per annum reference rate (currently 5.00%) plus 1%.  This loan
is secured by tangible and intangible assets of the Company.

28

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Commodity  Price  Risks.   The  supply  and  price  of  coffee  beans  are  subject  to  volatility  and  are  influenced  by  numerous  factors  which  are
beyond  our  control.    We  have  used,  and  expect  to  continue  to  use,  short-term  coffee  futures  and  options  contracts  for  the  purpose  of  hedging  the
effects of changing green coffee prices as further explained in Note 2 of the notes to financial statements in this report.  In addition, we have acquired,
and expect to continue to acquire, futures contracts with longer terms, generally three to four months, for the purpose of guaranteeing an adequate
supply of green coffee.  Realized and unrealized gains or losses on options and futures contracts are reflected in our cost of sales.  Gains on options
and  futures  contracts  reduce  our  cost  of  sales  and  losses  on  options  and  futures  contracts  increase  our  cost  of  sales.    The  use  of  these  derivative
financial  instruments  has  generally  enabled  us  to  mitigate  the  effect  of  changing  prices.    We  believe  that,  in  normal  economic  times,  our  hedging
policies remain a vital element to our business model not only in controlling our cost of sales, but also giving us the flexibility to obtain the inventory
necessary  to  continue  to  grow  our  sales  while  trying  to  minimize  margin  compression  during  a  time  of  historically  high  coffee  prices.    However,  no
strategy can entirely eliminate pricing risks and we generally remain exposed to losses on futures contracts when prices decline significantly in a short
period  of  time,  and  we  would  generally  remain  exposed  to  supply  risk  in  the  event  of  non-performance  by  the  counterparties  to  any  futures
contracts.    Although  we  have  had  net  gains  on  options  and  futures  contracts  in  the  past,  we  have  incurred  losses  on  options  and  futures  contracts
during some reporting periods, including the three month periods ended July 31, 2011 and October 31, 2011.  In these cases, our cost of sales has
increased,  resulting  in  a  decrease  in  our  profitability.  Such  losses  have  and  could  in  the  future  materially  increase  our  cost  of  sales  and  materially
decrease our profitability and adversely affect our stock price.  While we do intend to continue to use hedging as part of our overall corporate strategy,
as a result of our growth and the changes in our revenue mix, we expect that our hedging in the future may be utilized to a lesser extent.   See “Item
1A – Risk Factors – If our hedging policy is not effective, we may not be able to control our coffee costs, we may be forced to pay greater than market
value for green coffee and our profitability may be reduced.”

As of October 31, 2011, we held 70 future contracts for the purchase of 2,625,000 pounds of coffee at a weighted average price of $2.525 per
pound compared to 37 future contracts for the purchase of 1,387,500 pounds of coffee at a weighted average price of $1.872 per pound for the fiscal
year ended October 31, 2010.  The fair market value of coffee applicable to such contracts was $2.27 and $2.035 per pound, respectively.

ITEM 8.    FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

 See pages F-1 through F-26 following the Exhibit Index of this Annual Report on Form 10-K.

ITEM 9.    CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE

 None.

ITEM 9A.    CONTROLS AND PROCEDURES

  Evaluation  of  Disclosure  Controls  and  Procedures.  Management,  which  includes  our  President,  Chief  Executive  Officer  and  Chief  Financial
Officer,  has  evaluated  the  effectiveness  of  the  Company’s  disclosure  controls  and  procedures  (as  defined  in  Rules  13a-15(e)  and  15d-15(e)  of  the
Securities Exchange Act of 1934, as amended (the “Exchange Act”)) as of the end of the period covered by this report.  Based upon that evaluation,
the Company’s President, Chief Executive Officer and Chief Financial Officer concluded that the disclosure controls and procedures were effective to
ensure that information required to be disclosed in the reports that we file and submit under the Exchange Act is (i) recorded, processed, summarized
and reported as and when required and (ii) accumulated and communicated, as is appropriate, to the Company’s management, including its principal
executive officer and financial officer to allow timely decisions regarding disclosure.

 Management Report on Internal Control Over Financial Reporting.  The management of the Company is responsible for establishing and

maintaining adequate internal control over financial reporting. The Company’s internal control system is a process designed to provide reasonable
assurance to the Company’s management and Board of Directors regarding the preparation and fair presentation of published financial statements.

 Our internal control over financial reporting includes policies and procedures that pertain to the maintenance of records that, in reasonable detail,

accurately and fairly reflect transactions and dispositions of assets, provide reasonable assurances that transactions are recorded as necessary to
permit preparation of financial statements in accordance with accounting principles generally accepted in the United States of America, and that
receipts and expenditures are being made only in accordance with authorizations of our management and the directors, and provide reasonable
assurance regarding prevention or timely detection of unauthorized acquisition, use or disposition of our assets that could have a material effect on our
financial statements.

29

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
 
 
 
 
 Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements.  Also, projections of any

evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the
degree of compliance with the policies or procedures may deteriorate.

 Our management assessed the effectiveness of its internal control over financial reporting as of October 31, 2011.  In making this assessment,
the management used the criteria set forth by the Committee of Sponsoring Organizations of the Treadway Commission in Internal Control-Integrated
Framework.  Based on our assessment our management believes that, as of October 31, 2011, our internal control over financial reporting is effective
based on those criteria.

There have been no changes in our internal control over financial reporting identified in connection with the evaluation that occurred during our

last fiscal quarter that has materially affected, or that is reasonably likely to materially affect, the Company’s internal control over financial reporting.

 Attestation Report of the Registered Public Accounting Firm.

This  annual  report  does  not  include  an  attestation  report  of  our  registered  public  accounting  firm  regarding  internal  control  over  financial  reporting.
Management’s report was not subject to attestation by our registered public accounting firm pursuant to section 989G of the Dodd-Frank Wall Street
Reform and Consumer Protection Act that permits us to provide only management’s report in this annual report.

ITEM 9B.  OTHER INFORMATION

None.

30

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
ITEM 10.  DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE

PART III

Information required by this item is incorporated by reference to the Company’s Proxy Statement for the 2012 Annual Meeting of Stockholders.

ITEM 11.  EXECUTIVE COMPENSATION

Information required by this item is incorporated by reference to the Company’s Proxy Statement for the 2012 Annual Meeting of Stockholders.

ITEM 12.   SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS

Information required by this item is incorporated by reference to the Company’s Proxy Statement for the 2012 Annual Meeting of Stockholders.

ITEM 13.   CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE

Information required by this item is incorporated by reference to the Company’s Proxy Statement for the 2012 Annual Meeting of Stockholders.

ITEM 14.   PRINCIPAL ACCOUNTING FEES AND SERVICES

Information required by this item is incorporated by reference to the Company’s Proxy Statement for the 2012 Annual Meeting of Stockholders.

31

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
PART IV

ITEM 15.   EXHIBITS, FINANCIAL STATEMENT SCHEDULES

(a)       List of Documents filed as part of this Report

(1)      Financial Statements

The financial statements and related notes, together with the report of ParenteBeard LLC appear at pages F-1 through F-31 following the Exhibit

List as required by Part II, Item 8 “Financial Statements and Supplementary Data” of this Form 10-K.

(2)      Financial Statement Schedules

None.

(3)      List of Exhibits

 (a)    Exhibits

 The Company has filed with this report or incorporated by reference herein certain exhibits as specified below pursuant to Rule 12b-32 under the
Exchange Act. See Exhibit Index following the signature page to this report for a complete list of documents filed with this report.

Exhibit
No.

  Description

2.1

2.2

  Agreement and Plan of Merger, dated October 31, 1997, by and among Transpacific International Group Corp. and Coffee Holding Co.,
Inc. (incorporated herein by reference to Exhibit 2 to Post-Effective Amendment No. 1 to the Company’s Registration Statement on Form
SB-2 filed on November 10, 1997 (File No. 333-00588-NY)).

  Asset Purchase Agreement, dated February 4, 2004, by and between Coffee Holding Co., Inc. and Premier Roasters LLC (incorporated
herein by reference to Exhibit 2.1 to the Company’s Current Report on Form 8-K filed on February 20, 2004 (File No. 333-00588-NY)).

3.1

  Amended  and  Restated  Articles  of  Incorporation  of  the  Company  (incorporated  herein  by  reference  to  Exhibit  3.1  to  the  Company’s

Registration Statement on Form 8-A the “2005 Registration Statement” filed on May 2, 2005 (File No. 001-32491)).

3.2

4.1

  By-Laws of the Company (incorporated herein by reference to Exhibit 3.2 to the 2005 Registration Statement (File No. 001-32491)).

  Form of Stock Certificate of the Company (incorporated herein by reference to the Company’s Registration Statement on Form SB-2 filed

on June 24, 2004 (Registration No. 333-116838)).

4.2

  Form of Common Stock Purchase Warrant (incorporated herein by reference to Exhibit 10.1 to the Company’s Report on Form 8-K filed

on September 27, 2011 (File No. 001-32491)).

10.1

10.2

10.3

10.4

10.5

  Loan  and  Security  Agreement,  dated  February  17,  2009,  by  and  between  Sterling  National  Bank  and  Coffee  Holding  Co.,  Inc.
(incorporated herein by reference to Exhibit 10.21 to the Company’s Current Report on Form 8-K filed on February 23, 2009 (File No.
001-32491)).

  Lease,  dated  February  4,  2004,  by  and  between  Coffee  Holding  Co.,  Inc.  and  the  City  of  La  Junta,  Colorado  (incorporated  herein  by
reference  to  Exhibit  10.12  to  Amendment  No.  1  to  the  Company’s  Registration  Statement  on  Form  SB-2/A  filed  on  August  12,  2004
(Registration No. 333-116838)).

  Trademark  License  Agreement,  dated  February  4,  2004,  between  Del  Monte  Corporation  and  Coffee  Holding  Co,  Inc.  (incorporated
herein by reference to Exhibit 10.13 to the Company’s Quarterly Report on Form 10-QSB/A for the quarter ended April 30, 2004 filed on
August 26, 2004 (File No. 333-00588-NY)).

  Amended and Restated Employment Agreement, dated April 11, 2008, by and between Coffee Holding Co., Inc. and Andrew Gordon
(incorporated herein by reference to Exhibit 10.14 of the Company’s Current Report on Form 8-K filed on April 16, 2008 (File No. 001-
32491)), as amended by that certain Letter Agreement, dated January 25, 2012 (filed herewith).

  Amended  and  Restated  Employment  Agreement,  dated  April  11,  2008,  by  and  between  Coffee  Holding  Co.,  Inc.  and  David  Gordon
(incorporated herein by reference to Exhibit 10.15 of the Company’s Current Report on Form 8-K filed on April 16, 2008 (File No. 001-
32491)).

10.6

  Coffee  Holding  Co.,  Inc.  Non-Qualified  Deferred  Compensation  Plan  (incorporated  herein  by  reference  to  the  Company’s  Quarterly

Report on Form 10-QSB filed on June 14, 2005 (File No. 001-32491)).

10.7

  Contract of Sale, dated April 14, 2009, by and between Coffee Holding Co., Inc. and 4401 1st Ave LLC (incorporated herein by reference

to Exhibit 10.7 to the Company's Annual Report on Form 10-K filed on January 28, 2010 (File No. 001-32491)).

10.8

  First Amendment to Loan and Security Agreement between Coffee Holding Co., Inc. and Sterling National Bank, dated July 23, 2010.

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
10.9

10.10

  Placement Agency Agreement, dated as of September 27, 2011, by and among the Company, the selling stockholders named therein,
Roth Capital Partners, LLC and Maxim Group, LLC (incorporated herein by reference to Exhibit 10.1 to the Company’s Report on Form 8-
K filed on September 27, 2011 (File No. 001-32491)).

  Subscription Agreement, dated as of September 27, 2011, by and between the Company, the selling stockholders named therein and
each  of  the  purchasers  identified  on  the  signature  pages  thereto  (incorporated  herein  by  reference  to  Exhibit  10.2  to  the  Company’s
Report on Form 8-K filed on September 27, 2011 (File No. 001-32491)).

11.1

  Calculation of Earnings Per Share.

31.1

  Principal Executive Officer and Principal Financial Officer’s Certification pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.

32.1

  Principal Executive Officer and Principal Financial Officer’s Certification furnished pursuant to Section 302 of the Sarbanes-Oxley Act of

2002.

32

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
In accordance with Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant caused this report to be signed on its behalf by the

undersigned, thereunto duly authorized on January 30, 2012.

SIGNATURES

 COFFEE HOLDING CO., INC.

By:

/s/ Andrew Gordon
Andrew Gordon
President, Chief Executive Officer

 In accordance with the Exchange Act, this report has been signed below by the following persons on behalf of the registrant and in the capacities and
on the dates indicated.

Name

Title

Date

/s/ Andrew Gordon
Andrew Gordon

/s/ David Gordon
David Gordon

/s/ Gerard DeCapua 
Gerard DeCapua

/s/ Daniel Dwyer
Daniel Dwyer

/s/ Barry Knepper
Barry Knepper

/s/ John Rotelli    
John Rotelli

/s/ Robert M. Williams
Robert M. Williams

  President, Chief Executive Officer, Chief Financial Officer, Treasurer and

January 30, 2012

Director
(principal executive officer and principal financial and accounting officer)

  Executive Vice President – Operations, Secretary and Director

January 30, 2012

  Director

  Director

  Director

  Director

  Director

33

January 30, 2012

January 30, 2012

January 30, 2012

January 30, 2012

January 30, 2012

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Exhibit No.   Description

EXHIBIT INDEX

10.4

11.1
31.1
32.1

  Amended and Restated Employment Agreement, dated April 11, 2008, by and between Coffee Holding Co., Inc. and Andrew Gordon
(incorporated herein by reference to Exhibit 10.14 of the Company’s Current Report on Form 8-K filed on April 16, 2008 (File No. 001-
32491)), as amended by that certain Letter Agreement, dated January 25, 2012 (filed herewith).

  Calculation of Earnings per Share.
  Principal Executive Officer and Principal Financial Officer’s Certification pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
  Principal Executive Officer and Principal Financial Officer’s Certification pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.

34

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
COFFEE HOLDING CO., INC. AND SUBSIDIARY
INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

FINANCIAL STATEMENTS:

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

CONSOLIDATED BALANCE SHEETS AS OF OCTOBER 31, 2011 AND 2010

CONSOLIDATED STATEMENTS OF INCOME - YEARS ENDED OCTOBER 31, 2011 AND 2010

CONSOLIDATED STATEMENT OF CHANGES IN STOCKHOLDERS’ EQUITY - YEARS ENDED OCTOBER 31, 2011 AND 2010

CONSOLIDATED STATEMENTS OF CASH FLOWS - YEARS ENDED OCTOBER 31, 2011 AND 2010

 NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

F-1

PAGE

F-2 

F-3 

F-4 

F-5 

F-6 

F-8 

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
   
 
 
   
 
   
 
   
  
   
 
   
  
   
 
   
  
   
 
   
  
   
 
   
  
   
 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

Board of Directors and Stockholders
Coffee Holding Co., Inc.

We have audited the accompanying consolidated balance sheets of Coffee Holding Co., Inc. and Subsidiaries (the “Company”) as of October 31, 2011
and 2010 and the related consolidated statements of income, changes in stockholders’ equity and cash flows for the years then ended.  Coffee Holding
Co., Inc.’s management is responsible for these consolidated financial statements.  Our responsibility is to express an opinion on these consolidated
financial statements based on our audits.

We  conducted  our  audits  in  accordance  with  the  standards  of  the  Public  Company  Accounting  Oversight  Board  (United  States).    Those  standards
require  that  we  plan  and  perform  the  audit  to  obtain  reasonable  assurance  about  whether  the  consolidated  financial  statements  are  free  of  material
misstatement.  The Company is not required to have, nor were we engaged to perform, an audit of its internal control over financial reporting.  Our
audits  included  consideration  of  internal  control  over  financial  reporting  as  a  basis  for  designing  audit  procedures  that  are  appropriate  in  the
circumstances,  but  not  for  the  purpose  of  expressing  an  opinion  on  the  effectiveness  of  the  Company’s  internal  control  over  financial
reporting.    Accordingly,  we  express  no  such  opinion.    An  audit  also  includes  examining,  on  a  test  basis,  evidence  supporting  the  amounts  and
disclosures in the consolidated financial statements, assessing the accounting principles used and significant estimates made by management, as well
as evaluating the overall financial statement presentation.  We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the financial position of Coffee Holding
Co.,  Inc.  and  Subsidiaries  as  of  October  31,  2011  and  2010,  and  the  results  of  their  operations  and  their  cash  flows  for  the  years  then  ended,  in
conformity with accounting principles generally accepted in the United States of America.

As discussed in Note 2, the Company adopted Financial Accounting Standard ASU 2011-08 Intangibles – Goodwill and Other – Testing Goodwill for
Impairment in 2011.

/s/ PARENTEBEARD LLC

Clark, New Jersey
January 30, 2012

F-2

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
COFFEE HOLDING CO., INC. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS
OCTOBER 31, 2011 AND 2010

- ASSETS -

CURRENT ASSETS:

Cash
Commodities held at broker
Accounts receivable, net of allowances of $269,611 for 2011 and $197,078 for 2010
Inventories
Prepaid green coffee
Prepaid expenses and other current assets
Prepaid and refundable income taxes
Deferred income tax asset

TOTAL CURRENT ASSETS

Machinery and equipment, at cost, net of accumulated depreciation of $2,191,566 and  $1,765,867 for 2011 and

2010, respectively

Customer list and relationships, net of accumulated amortization of $11,250 and $3,750 for 2011 and 2010,
respectively
Trademarks
Goodwill
Deposits and other assets
               TOTAL ASSETS

- LIABILITIES AND STOCKHOLDERS’ EQUITY -

CURRENT LIABILITIES:

Accounts payable and accrued expenses
Line of credit
Due to broker
Income taxes payable
Contingent liability

TOTAL CURRENT LIABILITIES

Deferred income tax liabilities
Deferred rent payable
Deferred compensation payable
TOTAL LIABILITIES
STOCKHOLDERS’ EQUITY:

 $

 $

 $

Coffee Holding Co., Inc. stockholders’ equity:
   Preferred stock, par value $.001 per share; 10,000,000 shares authorized; none issued
  Common stock, par value $.001 per share; 30,000,000 shares authorized, 6,456,316 and 5,579,830 shares
issued for 2011 and 2010, respectively; 6,372,309 and 5,490,823 shares outstanding for 2011 and 2010,
respectively

  Additional paid-in capital
  Contingent consideration
  Retained earnings
  Less: Treasury stock, 84,007 and 89,007 common shares, at cost for 2011 and 2010

  Total Coffee Holding Co., Inc. Stockholders’ Equity

Noncontrolling interest
  TOTAL EQUITY

TOTAL LIABILITIES AND STOCKHOLDERS’ EQUITY

  $

See Notes to Consolidated Financial Statements

F-3

2011

2010

4,244,335    $
-     
16,021,581     
13,475,855     
388,754     
275,679     
377,972     
896,400     
35,680,576     

1,672,921 
275,499 
8,852,372 
8,190,420 
1,335,676 
502,852 
9,521 
55,659 
20,894,920 

1,661,759     

1,560,940 

138,750     
180,000     
440,000     
677,606     
38,778,691    $

146,250 
180,000 
440,000 
699,029 
23,921,139 

12,379,414    $
1,820,109     
1,867,558     
100     
-     
16,067,181     

7,124,072 
2,306,749 
- 
234,744 
41,000 
9,706,565 

35,900     
146,921     
538,707     
16,788,709     

17,659 
124,756 
540,642 
10,389,622 

- 

- 

6,456     
15,884,609     
19,500     
6,268,326     
(272,133)    
21,906,758     
83,224     
21,989,982     
38,778,691    $

5,580 
7,581,973 
39,000 
6,151,054 
(295,261)
13,482,346 
49,171 
13,531,517 
23,921,139 

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
   
 
 
   
     
 
   
     
 
   
  
  
  
  
  
  
  
 
   
      
  
  
  
  
  
  
 
   
      
  
 
   
      
  
  
  
  
  
  
 
   
      
  
  
  
  
  
   
      
  
   
      
  
  
  
   
   
   
   
   
   
   
   
 
 
 
COFFEE HOLDING CO., INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF INCOME
FISCAL YEARS ENDED OCTOBER 31, 2011 AND 2010

NET SALES

2011

2010

  $ 146,755,165    $

83,491,967 

COST OF SALES (which include purchases of approximately $25.3 million and $19.3 million in fiscal years 2011
and 2010, respectively, from a related party)

    138,210,277     

72,931,626 

GROSS PROFIT

OPERATING EXPENSES:

Selling and administrative
Officers’ salaries

               TOTAL

INCOME FROM OPERATIONS
OTHER INCOME (EXPENSE):

Interest income
Other income and gains
Interest expense

               TOTAL

INCOME BEFORE PROVISION FOR INCOME TAXES AND
NONCONTROLLING INTEREST IN SUBSIDIARY

Provision for income taxes

NET INCOME BEFORE NONCONTROLLING INTEREST IN SUBSIDIARY
Less: Net income attributable to the noncontrolling interest in subsidiary

8,544,888     

10,560,341 

6,715,753     
629,399     
7,345,152     

5,809,397 
735,200 
6,544,597 

1,199,736     

4,015,744 

150,442     
14,848     
(289,521)    
(124,231)    

94,355 
- 
(237,348)
(142,993)

1,075,505     

3,872,751 

229,522     

1,479,489 

845,983     
(34,053)    

2,393,262 
(3,901)

NET INCOME ATTRIBUTABLE TO COFFEE HOLDING CO., INC.

  $

811,930    $

2,389,361 

Basic earnings per share

Diluted earnings per share

Dividends declared per share

Weighted average common shares outstanding:

Basic

Diluted

  $

  $

  $

.15    $

.14    $

.12    $

.44 

.44 

.06 

5,563,802     

5,463,837 

5,835,802     

5,468,439 

See Notes to Consolidated Financial Statements

F-4

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
   
 
 
   
      
  
 
   
      
  
 
   
      
  
   
 
   
      
  
   
      
  
   
   
   
 
   
      
  
   
   
      
  
   
   
   
   
 
   
      
  
   
      
  
   
 
   
      
  
   
 
   
      
  
   
   
 
   
      
  
 
   
      
  
 
   
      
  
 
   
      
  
 
   
      
  
 
   
      
  
   
      
  
   
   
 
 
COFFEE HOLDING CO., INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS’ EQUITY
FISCAL YEARS ENDED OCTOBER 31, 2011 AND 2010

Common Stock
$.001 Par Value

Treasury Stock

  Number of

    Number of

Shares

Amount

Shares

Amount

Additional 
Paid in
Capital

Retained 
 Earnings

Contingent

Consideration    

Non-
Controlling
 Interest

Total

Balance,
10/31/09

   5,440,823 

 $

5,530 

89,007 

 $ (295,261)

 $ 7,327,023 

 $ 4,095,671 

 $

- 

 $

45,270 

 $ 11,178,233 

Stock issued   

50,000 

50 

- 

- 

254,950 

-     

39,000     

(333,978)    

255,000 

39,000 

(333,978)

   2,389,361     

   2,389,361 

- 

- 

- 

- 

- 

- 

- 

3,901 

3,901 

   5,490,823 

 $

5,580 

89,007 

 $ (295,261)

 $ 7,581,973 

 $ 6,151,054 

 $

39,000 

 $

49,171 

 $ 13,531,517 

OPTCO

Dividend

Net income

Non-
Controlling
Interest

Balance,
10/31/10

Stock issued   

890,000 

890     

   8,330,900 

-     

   8,331,790 

OPTCO

5,000     

(5,000)

23,128 

(3,628)    

(19,500)    

- 

Shares
cancelled

Dividend

Net income    

Non-
Controlling    
Interest

(13,514)

(14)    

(24,636)    

(694,658)    

811,930     

(24,650)

(694,658)

811,930 

- 

- 

- 

- 

- 

- 

- 

34,053 

34,053 

Balance,
10/31/11

   6,372,309 

 $

6,456 

84,007 

 $ (272,133)

 $ 15,884,609 

 $ 6,268,326 

 $

19,500 

 $

83,224 

 $ 21,989,982 

See Notes to Consolidated Financial Statements

F-5

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
                                                                                                     
                                                                
 
 
   
   
   
   
   
 
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
 
 
 
   
   
   
     
     
     
     
     
 
 
   
     
     
     
     
     
     
     
     
 
 
   
     
     
     
     
     
     
     
     
 
  
 
   
      
      
      
      
      
      
      
      
  
  
  
  
  
  
      
  
  
 
   
      
      
      
      
      
      
      
      
  
   
      
      
      
      
      
  
  
  
  
 
   
      
      
      
      
      
      
      
      
  
   
      
      
      
      
  
  
      
  
  
 
   
      
      
      
      
      
      
      
      
  
   
      
      
      
      
  
      
  
 
   
      
      
      
      
      
      
      
      
  
   
      
      
      
      
      
      
      
      
  
  
  
  
  
  
  
  
  
  
 
   
      
      
      
      
      
      
      
      
  
  
 
   
      
      
      
      
      
      
      
      
  
 
   
      
      
      
      
      
      
      
      
  
  
      
  
  
      
  
 
   
      
      
      
      
      
      
      
      
  
  
  
  
  
  
  
  
  
  
 
   
      
      
      
      
      
      
      
      
  
  
  
      
  
  
      
      
  
  
 
   
      
      
      
      
      
      
      
      
  
   
      
      
      
      
  
  
      
  
  
 
   
      
      
      
      
      
      
      
      
  
      
      
      
      
  
  
      
  
  
 
   
      
      
      
      
      
      
      
      
  
      
      
      
      
      
      
      
      
  
  
  
  
  
  
  
  
  
  
 
   
      
      
      
      
      
      
      
      
  
 
   
      
      
      
      
      
      
      
      
  
  
 
 
COFFEE HOLDING CO., INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS
FISCAL YEARS ENDED OCTOBER 31, 2011 AND 2010

OPERATING ACTIVITIES:

Net income
Adjustments to reconcile net income to net cash provided by operating activities:

Depreciation and amortization
Unrealized loss (gain) on commodities
Stock cancellation
Bad debt expense
Deferred rent
Deferred income taxes

Changes in operating assets and liabilities:

Accounts receivable
Inventories
Prepaid expenses and other current assets
Prepaid green coffee
Prepaid and refundable income taxes
Accounts payable and accrued expenses
Deposits and other assets
Income taxes payable

Net cash (used in) provided by operating activities

INVESTING ACTIVITIES:

Purchase of assets of OPTCO – net cash paid
Purchases of machinery and equipment

Net cash used in investing activities

FINANCING ACTIVITIES:

  Advances under bank line of credit
  Principal payments under bank line of credit
  Proceeds from issuance of stock, net of offering costs
  Payment of dividend

Net cash provided by financing activities

NET INCREASE (DECREASE) IN CASH

CASH, BEGINNING OF PERIOD

CASH, END OF PERIOD

F-6

2011

2010

  $

845,983    $

2,393,262 

433,199     
2,143,057     
(24,650)    
72,533     
22,165     
(822,500)    

(7,241,742)    
(5,285,435)    
227,173     
946,922     
(368,451)    
5,214,342     
19,488     

(234,644)
(4,052,560)    

469,787 
(198,193)
- 
17,618 
25,689 
112,500 

1,304,231 
(1,580,353)
(39,482)
(1,379,306)
26,547 
468,156 
(59,596)
(218,768)
1,342,092 

-     
(526,518)    
(526,518)    

(2,259,924)
(363,763)
(2,623,687)

    128,456,096     
    (128,942,736)    
8,331,790     
(694,658)    
7,150,492     

84,750,863 
(83,235,742)
- 
(333,978)
1,181,143 

2,571,414     

(100,452)

1,672,921     

1,773,373 

  $

4,244,335    $

1,672,921 

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
   
 
   
     
 
   
      
  
   
   
   
   
   
   
   
      
  
   
   
   
   
   
   
   
  
  
   
 
   
      
  
   
      
  
   
   
   
 
   
      
  
   
      
  
   
   
   
 
   
      
  
 
   
      
  
   
 
   
      
  
   
 
   
      
  
 
COFFEE HOLDING CO., INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS
FISCAL YEARS ENDED OCTOBER 31, 2011 AND 2010

SUPPLEMENTAL DISCLOSURE OF CASH FLOW DATA:

Interest paid

Income taxes paid

SUPPLEMENTAL DISCLOSURE OF NON-CASH INVESTING ACTIVITIES:

On May 17, 2010, the Coffee Holding Co., Inc. acquired substantially all of the assets of OPTCO:

Assets acquired:

Inventory
Equipment
Customer list and relationships
Trademarks
Goodwill
Total assets acquired:
Purchase of assets funded by:

Contingent liability
Contingent consideration
Common stock, par value $.001 per share, 50,000 shares
Additional paid-in capital

2011

2010

  $

  $

289,866    $

241,371 

1,041,731    $

1,585,757 

  $

     $

1,809,924 
15,000 
150,000 
180,000 
440,000 
2,594,924 

41,000 
39,000 
50 
254,950 
335,000 

Net cash paid

  $

     $

2,259,924 

See Notes to Consolidated Financial Statements

F-7

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
   
 
   
     
 
 
   
      
  
   
      
  
   
      
  
   
      
  
   
      
   
      
   
      
   
      
   
      
   
      
  
   
      
   
      
   
      
   
      
 
   
      
 
   
      
  
 
 
COFFEE HOLDING CO., INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
OCTOBER 31, 2011 AND 2010

NOTE  1    BUSINESS ACTIVITIES:

Coffee  Holding  Co.,  Inc.  (the  “Company”)  conducts  wholesale  coffee  operations,  including  manufacturing,  roasting,  packaging,  marketing
and distributing roasted and blended coffees for private labeled accounts and its own brands, and it sells green coffee.  The Company’s core
product, coffee, can be summarized and divided into three product categories (“product lines”) as follows:

Wholesale Green Coffee:  unroasted raw beans imported from around the world and sold to large and small roasters and coffee shop
operators;

Private  Label  Coffee:  coffee  roasted,  blended,  packaged  and  sold  under  the  specifications  and  names  of  others,  including
supermarkets that want to have their own brand name on coffee to compete with national brands; and

Branded Coffee:  coffee  roasted  and  blended  to  the  Company’s  own  specifications  and  packaged  and  sold  under  the  Company’s
seven proprietary and licensed brand names in different segments of the market.

The Company’s private label and branded coffee sales are primarily to customers that are located throughout the United States with limited
sales  in  Canada.    Such  customers  include  supermarkets,  wholesalers,  and  individually-owned  and  multi-unit  retailers.    The  Company’s
unprocessed  green  coffee,  which  includes  over  90  specialty  coffee  offerings,  is  sold  primarily  to  specialty  gourmet  roasters  and  to  coffee
shop operators in the United States.

The Company’s wholesale green, private label, and branded coffee product categories generate revenues and cost of sales individually but
incur  selling,  general  and  administrative  expenses  in  the  aggregate.  There  are  no  individual  product  managers  and  discrete  financial
information  is  not  available  for  any  of  the  product  lines.  The  Company’s  product  portfolio  is  used  in  one  business  and  it  operates  and
competes in one business activity and economic environment. In addition, the three product lines share customers, manufacturing resources,
sales channels, and marketing support. Thus, the Company considers the three product lines to be one single reporting segment.

On  May  17,  2010,  the  Company  entered  into  an  asset  purchase  agreement  with  Organic  Products  Trading  Company,  Inc.  to  purchase
certain  assets.    The  Company  formed  a  wholly-owned  subsidiary  Coffee  Holding  Acquisition  Company,  LLC  to  purchase  the  assets.
Subsequent  to  closing  the  Company  changed  the  name  of  the  subsidiary  to  Organic  Products  Trading  Company,  LLC  (“OPTCO”).    The
financial statements of OPTCO are consolidated with those of the Company.

On  April  7,  2006,  the  Company  entered  into  a  joint  venture  with  Caruso’s  Coffee,  Inc.  and  formed  Generations  Coffee  Company,  LLC
(“GCC”).  The Company now owns a 60% equity interest in GCC.  GCC operates the facility located in Brecksville, Ohio and is in the same
general business as the Company.  The Company also exercises control of GCC.  As a result of its 60% equity interest and control of GCC,
the financial statements of GCC are consolidated with those of the Company.

F-8

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
COFFEE HOLDING CO., INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
OCTOBER 31, 2011 AND 2010

NOTE  2    SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES:

BASIS OF PRESENTATION:

The consolidated financial statements include the accounts of the Company, OPTCO and GCC.  All significant inter-company balances and
transactions have been eliminated in consolidation.

USE OF ESTIMATES:

(GAAP) 

The preparation of the Company’s financial statements in conformity with accounting principles generally accepted in the United States of
America 
reported  amounts  and
disclosures.    Significant  estimates  include  allowance  for  uncollectible  accounts  receivable  and  reserves,  inventory  obsolescence,
depreciation, intangible asset valuations and useful lives, taxes, contingencies, and valuation of financial instruments. These estimates may
be adjusted as more current information becomes available, and any adjustment could have a significant impact on recorded amounts.

to  make  estimates  and  assumptions 

requires  management 

that  affect  certain 

CASH:

Cash consists primarily of unrestricted cash on deposit at financial institutions and brokerage firms.

PREPAID GREEN COFFEE:

Prepaid  coffee  is  an  item  that  emanates  from  OPTCO.    The  balance  represents  advance  payments  made  by  OPTCO  to  several  coffee
growing  cooperatives  for  the  purchase  of  green  coffee.    Interest  is  charged  to  the  cooperatives  for  these  advances.    Interest  earned  was
$114,037  and  $66,482  as  of  October  31,  2011  and  2010,  respectively.    The  prepaid  coffee  balance  was  $388,754  and  $1,335,676  as  of
October 31, 2011 and 2010, respectively.

ACCOUNTS RECEIVABLE:

Trade  accounts  receivable  are  stated  at  the  amount  the  Company  expects  to  collect.  The  Company  maintains  allowances  for  doubtful
accounts or estimated losses resulting from the inability of its customers to make required payments. Management considers the following
factors  when  determining  the  collectibility  of  specific  customer  accounts:  customer  credit-worthiness,  past  transaction  history  with  the
customer, current economic industry trends, and changes in customer payment terms. Past due balances over 60 days and other higher risk
amounts  are  reviewed  individually  for  collectibility.  If  the  financial  condition  of  the  Company’s  customers  were  to  deteriorate,  adversely
affecting  their  ability  to  make  payments,  additional  allowances  would  be  required.  Based  on  management’s  assessment,  the  Company
provides  for  estimated  uncollectible  amounts  through  a  charge  to  earnings  and  a  credit  to  a  valuation  allowance.  Balances  that  remain
outstanding after the Company has used reasonable collection efforts are written off through a charge to the valuation allowance and a credit
to accounts receivable.  The reserve for sales discounts represents the estimated discount that customers will take upon payment.

F-9

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
COFFEE HOLDING CO., INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
OCTOBER 31, 2011 AND 2010

NOTE  2    SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (cont’d):

ACCOUNTS RECEIVABLE (cont’d):

The  reserve  for  other  allowances  represents  the  estimated  amount  of  returns,  slotting  fees  and  volume  based  discounts  estimated  to  be

incurred by the Company from its customers.  The allowances are summarized as follows:

Allowance for doubtful accounts
Reserve for other allowances
Reserve for sales discounts
Totals

INVENTORIES:

2011
162,611    $
47,000     
60,000     
269,611    $

2010
90,078 
47 ,000 
60,000 
197,078 

  $

  $

Inventories are stated at the lower of cost (First in, first out basis) or market, including provisions for obsolescence commensurate with

known or estimated exposures.

MACHINERY AND EQUIPMENT:

Machinery  and  equipment  are  recorded  at  cost  and  depreciated  using  the  straight-line  method  over  the  estimated  useful  lives  of  the
assets.    Purchases  of  machinery  and  equipment  and  additions  and  betterments  which  substantially  extend  the  useful  life  of  an  asset  are
capitalized  at  cost.    Expenditures  which  do  not  materially  prolong  the  normal  useful  life  of  an  asset  are  charged  to  operations  as
incurred.  The Company also provides for amortization of leasehold improvements.

COMMODITIES HELD BY BROKER:

The commodities held at broker represent the market value of the Company’s trading account, which consists of option and future contracts
for coffee held with a brokerage firm.  The Company uses options and futures contracts, which are not designated or qualifying as hedging
instruments, to partially hedge the effects of fluctuations in the price of green coffee beans.  Options and futures contracts are recognized at
fair value in the consolidated financial statements with current recognition of gains and losses on such positions.  The Company's accounting
for options and futures contracts may increase earnings volatility in any particular period.

The Company has open position contracts held by the broker, which are summarized as follows:

2010

2011
129,750    $ (323,002)
598,501 
275,499 

  $
    (1,997,308)    
  $(1,867,558)   $

Option contracts
Future contracts
Commodities (due to) held with broker

F-10

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
   
 
   
   
 
 
   
 
 
 
COFFEE HOLDING CO., INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
OCTOBER 31, 2011 AND 2010

NOTE  2    SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (cont’d):

COMMODITIES HELD BY BROKER (cont’d):

The  Company  classifies  its  options  and  future  contracts  as  trading  securities  and  accordingly,  unrealized  holding  gains  and  losses  are
included in earnings and not reflected as a net amount as a separate component of stockholders’ equity.

At October 31, 2011, the Company held 200 options (generally with terms of two months or less) covering an aggregate of 7,500,000 pounds
of green coffee beans at prices ranging from $2.27 to $2.37 per pound.  The fair market value of these options, which was obtained from
observable market data of similar instruments, was $129,750 at October 31, 2011.   The Company held 70 futures contracts (generally with
terms of three to four months) for the purchase of 2,625,000 pounds of green coffee at a weighted average price of $2.525 per pound.  The
fair market value of coffee applicable to such contracts was $2.27 per pound at that date.

At October 31, 2010, the Company held 50 options (generally with terms of two months or less) covering an aggregate of 1,875,000 pounds
of  green  coffee  beans  at  $2.00  per  pound.    The  fair  market  value  of  these  options,  which  was  obtained  from  observable  market  data  of
similar  instruments,  was  $(323,002)  at  October  31,  2010.    The  Company  held  37  futures  contracts  (generally  with  terms  of  three  to  four
months) for the purchase of 1,387,500 pounds of green coffee at a weighted average price of $1.872 per pound.  The fair market value of
coffee applicable to such contracts was $2.035 per pound at that date.

Included in cost of sales for the years ended October 31, 2011 and 2010, the Company recorded realized and unrealized gains and losses
respectively, on these contracts as follows:

Gross realized gains
Gross realized (losses)
Unrealized (losses) gains
Total

GOODWILL AND TRADEMARKS:

Year Ended October 31,

2011

2010

  $ 2,504,248    $ 1,550,330 
(375,302)
    (3,726,983)    
    (2,143,057)    
198,193 
  $(3,365,792)   $ 1,373,221 

The Company has determined that its goodwill and trademarks, which consist of product lines, trade names and packaging designs have an
indefinite useful life.  The value of the goodwill and trademarks was allocated based on an independent valuation.  Goodwill and trademarks
are  not  amortized  but  are  assigned  to  a  specific  reporting  unit  or  asset  class  and  tested  for  impairment  at  least  annually  or  upon  the
occurrence of an event or when circumstances indicate that the reporting unit’s carrying amount of goodwill and trademarks is greater than
its fair value.  As of October 31, 2011 and 2010, the Company has determined that an impairment did not exist.

F-11

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
   
 
 
 
 
COFFEE HOLDING CO., INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
OCTOBER 31, 2011 AND 2010

NOTE  2    SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (cont’d):

GOODWILL AND TRADEMARKS (con’d):

In  2011,  the  Company  adopted  Financial  Accounting  Standard  ASU  2011-08  Intangibles  –  Goodwill  and  Other  –  Testing  Goodwill  for
Impairment, which allows an entity to first assess qualitative factors to determine whether it is necessary to perform the two-step quantitative
goodwill impairment test.  Under this amendment, an entity would not be required to calculate the fair value of a reporting unit unless the
entity determines, based on a qualitative assessment, that it is more likely than not that its fair value is less than its carrying amount. The
amendment includes a number of events and circumstances for an entity to consider in conducting the qualitative assessment.  There was
no material impact on the Company's results of operations or financial condition upon adoption of the new standard.

CUSTOMER LIST AND RELATIONSHIPS:

Customer  list  and  relationships  consist  of  a  specific  customer  lists  and  customer  contracts  obtained  by  the  Company  in  the  acquisition  of
OPTCO which are being amortized on the straight-line method over their estimated useful life of twenty years.

ADVERTISING:

The  Company  expenses  the  cost  of  advertising  and  promotion  as  incurred.    Advertising  costs  charged  to  operations  totaled  $87,537  and
$61,390 for the years ended October 31, 2011 and 2010, respectively.

INCOME TAXES:

The Company accounts for income taxes pursuant to the asset and liability method which requires deferred income tax assets and liabilities
to be computed for temporary differences between the financial statement and tax basis of assets and liabilities that will result in taxable or
deductible  amounts  in  the  future  based  on  enacted  tax  laws  and  rates  applicable  to  the  periods  in  which  the  differences  are  expected  to
affect  taxable  income.    Deferred  tax  assets  and  liabilities  are  individually  classified  as  current  or  non-current  based  on  their
characteristics.    Valuation  allowances  are  established  when  necessary  to  reduce  deferred  tax  assets  to  the  amount  expected  to  be
realized.  The income tax provision or benefit is the tax incurred for the period plus or minus the change during the period in deferred tax
assets and liabilities.

F-12

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
COFFEE HOLDING CO., INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
OCTOBER 31, 2011 AND 2010

NOTE  2    SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (cont’d):

EARNINGS PER SHARE:

Basic earnings per common share were computed by dividing net income by the sum of the weighted-average number of common shares
outstanding.      Diluted  earnings  per  common  share  is  computed  by  dividing  the  net  income  by  the  weighted-average  number  of  common
shares outstanding plus the dilutive effect of common shares issuable upon exercise of potential sources of dilution.

The weighted average common shares outstanding used in the computation of basic earnings per share were 5,563,802 and 5,463,837 at
October 31, 2011 and 2010, respectively.  The weighted average common shares outstanding used in the computation of diluted earnings
per share were 5,835,802 and 5,468,439 at October 31, 2011 and 2010, respectively.  The 267,000 shares that could be exercised pursuant
to the warrant agreement attached to the units issued in September 2011 and the additional 5,000 contingent shares issuable in connection
with the Second Supplemental Common Stock Payment have been included in the diluted earnings per share calculation because of their
dilutive impact.

Net Income

BASIC EARNINGS:
Weighted average number of common shares
   outstanding

Basic earnings per common share

DILUTED EARNINGS:
Weighted average number of common shares
   outstanding
Warrants
Contingent shares - common stock equivalents
Weighted average number of common shares
   outstanding - as adjusted

Diluted earnings per common share

F-13

2011

2010

 $

811,930   $ 2,389,361 

   5,563,802     5,463,837 

 $

0.15   $

0.44 

   5,563,802     5,463,837 

267,000     
5,000    

4,602 

   5,835,802     5,468,439 

 $

0.14   $

0.44 

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
   
 
 
   
     
 
   
      
  
   
      
  
 
   
      
  
 
   
      
  
   
      
  
   
      
  
  
  
  
   
      
  
 
   
      
  
 
COFFEE HOLDING CO., INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
OCTOBER 31, 2011 AND 2010

NOTE  2    SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (cont’d):

FAIR VALUE OF FINANCIAL INSTRUMENTS:

The  carrying  amounts  of  cash,  accounts  receivable,  notes  receivable,  accounts  payable  and  accrued  expenses  approximate  fair  value
because of the short-term nature of these instruments.  The carrying amount of the bank line of credit borrowings approximates fair value
because the debt is based on current rates at which the Company could borrow funds with similar remaining maturities.  Fair value estimates
are made at a specific point in time, based on relevant market information about the financial instruments when available.  These estimates
are  subjective  in  nature  and  involve  uncertainties  and  matters  of  significant  judgment  and  therefore,  cannot  be  determined  with
precision.  Changes in assumptions could significantly affect the estimates.

REVENUE RECOGNITION:

The  Company  recognizes  revenue  in  accordance  with  the  authoritative  guidance.    Revenue  is  recognized  at  the  point  title  and  risk  of
ownership transfers to its customers upon the Company’s shippers taking possession of the goods at the time of shipment because i) title
passes in accordance with the terms of the Company’s purchase orders and with its agreements with its customers, ii) any risk  of  loss  is
covered by the Company’s customers’ insurance, iii) there is persuasive evidence of a sales arrangement, iv) the sales price is determinable
and v) collection of the resulting receivable is reasonably assured.  Thus, revenue is recognized at the point of shipment to its customers.

Returns:  The  Company  does  not  accept  returns  for  damaged  goods  on  packaged  coffee  and  usable  green  coffee,  as  the  customer  takes
possession of our product at the point of shipment.  In the event a customer claims receipt of damaged goods, the Company, acting as an
agent on behalf of the customer, may file a claim for reimbursement with the shipper. The Company is not obligated or required to act as an
agent on behalf of its customers, but may make the business decision to do so as a convenience to its customers. The shipper keeps the
damaged  product.    The  Company  will  then  ship  a  completely  new  order  to  the  customer  once  a  claim  has  been  filed  and  the  Company
receives reimbursement or credit from the shipper for the initial shipment. The Company does evaluate the need, if any, of an accrual for
returns for damaged goods. To date, returns for damaged goods have been immaterial.  The Company estimates that, based on historical
trends, that future returns for damaged goods should also be immaterial.

In the event that the Company ships an incorrect order or has returns for short dated product, the Company will accept those two types of
items back as returns. The amount for these two types of returns are estimated, accrued and recognized at the date of sale. These amounts
are included in the determination of net sales.

Slotting fees:  Certain retailers require the payment of slotting fees in order to obtain space for the Company’s products on the retailer’s store
shelves.  The cost of these fees are estimated, accrued and recognized at the earlier of the date cash is paid or a liability to the retailer is
created.  The amounts are included in the determination of net sales.

Sales discounts:  The amount of sales discounts are estimated, accrued and recognized at the date of the sale.  These amounts are included
in the determination of net sales.

F-14

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
COFFEE HOLDING CO., INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
OCTOBER 31, 2011 AND 2010

NOTE  2    SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (cont’d):

REVENUE RECOGNITION (con’d):

Volume-based incentives: These incentives typically involve rebates or refunds of a specific amount of cash consideration that are
redeemable only if the reseller completes a specified cumulative level of sales transactions.  Under incentive programs of this nature, the
Company estimates and accrues the cost of the rebate when it is taken by the reseller.  These amounts are included in the determination of
net sales.

Cooperative advertising: Under these arrangements, the Company will agree to reimburse the reseller for a portion of the costs incurred by
the reseller to advertise and promote certain of the Company’s products.  The Company estimates, accrues and recognizes the cost of
cooperative advertising programs in the period in which the advertising and promotional activity first takes place.  The costs of these
incentives are included in advertising expense.

SHIPPING AND HANDLING FEES AND COSTS:

Revenue earned from shipping and handling fees is reflected in net sales.  Costs associated with shipping product to customers aggregating
approximately $1,390,000 and $1,294,000 for the years ended October 31, 2011 and 2010, respectively is included in selling and
administrative expenses.

CONCENTRATION OF RISK:

Financial instruments that potentially subject the Company to concentrations of credit risk consist principally of cash deposits at financial
institutions and brokerage firms.

Accounts at each institution are insured by the Federal Deposit Insurance Corporation (FDIC) up to certain limits. At October 31, 2011 and
2010, the Company had approximately $1,249,350 and $1,437,465 in excess of FDIC insured limits, respectively.

The accounts at the brokerage firm contain cash and securities. Balances are insured up to $500,000, with a limit of $100,000 for cash, by
the Securities Investor Protection Corporation (SIPC). At October 31, 2011 and 2010, the Company had approximately $2,802,643 and
$1,244,109 in excess of SIPC insured limits, respectively.

See Note 10 for concentration of risks with respect to trade receivables and purchases from accounts payable vendors.

OPERATING LEASES:

The  Company  has  operating  lease  agreements  for  its  corporate  office  and  warehouses,  some  of  which  contain  provisions  for  future  rent
increases or periods in which rent payments are abated. Operating leases which provide for  lease  payments  that  vary  materially  from  the
straight-line basis are adjusted for financial accounting purposes to reflect rental income or expense on the
straight-line basis in accordance with the authoritative guidance issued by the FASB.  The excess of straight-line rent over actual payments
by the Company of $146,921 and $124,756 is included as deferred rent payable as of October 31, 2011 and 2010, respectively.

F-15

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
COFFEE HOLDING CO., INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
OCTOBER 31, 2011 AND 2010

NOTE   3   RECENTLY ISSUED ACCOUNTING PRONOUNCEMENTS AFFECTING THE COMPANY:

Fair Value Measurements

In  January  2010,  the  FASB  issued  authoritative  guidance  that  requires  new  disclosures  about  recurring  and  nonrecurring  fair-value
measurements including significant transfers in and out of Level 1 and Level 2 fair-value measurements and a description of the reasons for
the transfers. In addition, the standard requires new disclosures regarding activity in Level 3 fair value measurements, including information
on purchases, sales, issuances, and settlements on a gross basis in the reconciliation of Level 3 fair-value measurements. The Company
adopted  the  guidance  for  Level  1  and  Level  2  fair-value  measurements  for  the  second  fiscal  quarter  beginning  February  1,  2010.  The
Company adopted the guidance for Level 3 fair-value measurements for the second fiscal quarter beginning February 1, 2011, as required.
The adoption of this standard did not have a material impact on the disclosures for fair-value measurements.

Intangibles – Goodwill and Other

In December 2010, the FASB amended the existing guidance to modify Step 1 of the goodwill impairment test for reporting units with zero or
negative  carrying  amounts.  Upon  adoption  of  the  amendments,  an  entity  with  reporting  units  that  have  carrying  amounts  that  are  zero  or
negative is required to assess whether it is more likely than not that the reporting units’ goodwill is impaired. If the entity determines that it is
more  likely  than  not  that  the  goodwill  of  one  or  more  of  its  reporting  units  is  impaired,  the  entity  should  perform  Step  2  of  the  goodwill
impairment test for those reporting unit(s).

Broad Transactions – Business Combinations

In December 2010, the FASB amended the existing guidance to specify that if a public entity presents comparative financial statements, the
entity should disclose revenue and earnings of the combined entity as though the business combination(s) that occurred during the current
year had occurred as of the beginning of the comparable prior annual reporting period only.

The amendments in this guidance also expand the supplemental pro forma disclosures under the guidance to include a description of the
nature and amount of material, nonrecurring pro forma adjustments directly attributable to the business combination included in the reported
pro forma revenue and earnings. The amendments in this guidance are effective for the Company prospectively for business combinations
for which an acquisition date is on or after the beginning of the first annual reporting period beginning on November 1, 2011.

F-16

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
COFFEE HOLDING CO., INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
OCTOBER 31, 2011 AND 2010

NOTE  4    FORMATION OF SUBSIDIARY:

On  April  21,  2010,  the  Company  formed  a  100%  owned  subsidiary  named  Coffee  Holding  Acquisition  Company,  LLC  in  the  state  of
Delaware.

On  May  17,  2010  (the  “Closing  Date”),  the  Company  and  Coffee  Holding  Acquisition  Company,  LLC  (the  name  of  which  was  changed  to
Organic Products Trading Company LLC “OPTCO,” collectively, the “Buyer”) purchased substantially all of the assets, including fixed assets,
inventory, trademarks, customer list and supply-chain relationships (the “Assets”) of Organic Products Trading Company, Inc., a Washington
corporation  (the  “Seller”)  pursuant  to  the  terms  of  an  Asset  Purchase  Agreement  dated  April  22,  2010  (the  “Agreement”).      The  Buyer
purchased  the  Assets  for  a  purchase  price  consisting  of:  a)  $450,000  in  cash  at  closing,  b)  an  additional  $50,000  in  cash  if  OPTCO
generates a pre-tax net profit of $300,000 or more during the periods from May 1, 2010 to April 30, 2011 (“Supplemental Cash Payment”), (c)
50,000 shares of the Company's common stock on the Closing Date, (d) up to an additional 5,000 shares of the Company's common stock if
OPTCO  generates  a  pre-tax  net  profit  of  $300,000  or  more  during  the  period  from  May  1,  2010  to  April  30,  2011(the  “First  Supplemental
Common  Stock  Payment”  and  together  with  the  Supplement  Cash  Payment,  the  “Supplemental  Payment”);  (e)  up  to  an  additional  5,000
shares of the Company’s common stock if OPTCO generates a pre-tax net profit of $300,000 or more during the period from May 1, 2011, to
April 30, 2012 (the “Second Supplemental Common Stock Payment”) and (f) an additional cash payment of $1,809,924 based on the cost of
inventory transferred to Buyer on the Closing Date.

Since  OPTCO  met  the  first  pre-tax  net  profit  target,  the  Supplemental  Cash  Payment  was  made  during  the  third  quarter  and  the  First
Supplemental Common Stock Payment was made during the fourth quarter.  The Agreement also indicated that commencing no sooner than
six months from the Closing Date, the Company agreed, at the Seller’s request, to repurchase the common stock shares issued to the Seller
for $4.00 per share regardless of the market value of the common stock at that time not to exceed the repurchase of 10,000 shares in any
given year.  This provision was subsequently waived by the Seller for the calendar year commencing on October 22, 2010 through October
21, 2011 (the “Waiver”) and we believe that, subsequent to the Waiver the seller sold the shares.

As part of the transaction, all of the employees of the Seller became employees of the Buyer.  The Buyer entered into two-year employment
agreements  commencing  on  May  14,  2010,  with  two  of  the  Seller’s  principals  and  executives,  Garth  Smith  and  Gaylene  Smith,  to  ensure
continuity of the business and to continue to operate the business located in Vancouver, Washington.  The employment agreements include
base pay for each executive of $150,000 and each are each eligible for a bonus.  The Buyer shall have the right to terminate the employment
of the executives at any time with or without cause and the executive shall have the right to resign at any time with or without good reason.

The Buyer has also entered into confidentiality and non-compete agreements with seven employees and or executives of the Seller.  The
non-compete  agreements  are  in  effect  during  their  period  of  employment  by  the  Buyer  and  continue  one  year  thereafter.    The  executives
agree not to directly or indirectly engage in any activities competitive in nature with the business of the Company.

F-17

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
COFFEE HOLDING CO., INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
OCTOBER 31, 2011 AND 2010

NOTE  4    FORMATION OF SUBSIDIARY (cont’d):

The Buyer also has agreed to lease certain premises located in Vancouver, Washington from Seller for annual rental of $31,800 plus certain
common area charges with one month rent held as a security deposit for a two year period commencing June 1, 2010.

The following table summarizes the allocation of the $2,594,924 purchase price utilizing the estimated fair values of the assets acquired at
May 17, 2010.

Purchase price – cash
Contingent liability
Contingent consideration
Common stock, par value $.001 per share, 50,000 shares
Additional paid-in Capital
Total purchase price
Equipment
Inventory
Customer list and relationships
Trademarks
Goodwill
Total asset acquired

  $ 2,259,924 
41,000 
39,000 
50 
254,950 
    2,594,924 
15,000 
    1,809,924 
150,000 
180,000 
440,000 
  $ 2,594,924 

The $440,000 of goodwill and $330,000 of intangible assets, consisting of trademarks and customer relationships, are expected to be fully
deductible for income tax reporting purposes. The value assigned to the customer list and relationships are being amortized over a twenty
year period. Amortization expense was $7,500 and $3,750 for the years ended October 31, 2011 and 2010, respectively.  The future
amortization on the customer list and relationships will be $7,500 per year. Goodwill and trademark intangible assets were recorded at their
fair value on the date of the acquisition and will be evaluated at least on an annual basis for impairment. Any future adjustments to the
contingent liability for fair value will be recorded in the statement of income. As of October 31, 2011 and 2010, the Company has determined
that no adjustment was warranted to the contingent liability. The contingent consideration will not be remeasured each reporting period and
any subsequent settlement will be accounted for in stockholders’ equity.

F-18

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
   
   
   
   
   
   
   
   
 
 
 
COFFEE HOLDING CO., INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
OCTOBER 31, 2011 AND 2010

NOTE  4    FORMATION OF SUBSIDIARY (cont’d):

Pro Forma Results of Operations (unaudited)

The following pro forma results of operations for the years ended October 31, 2010  have been prepared as though the acquisition of
OPTCO had occurred as of the beginning of the earliest period presented. This pro forma financial information is not indicative of the results
of operations that the Company would have attained had the acquisition of OPTCO occurred at the beginning of the periods presented, nor is
the pro forma financial information indicative of the results of operations that may occur in the future:

Pro forma sales
Pro forma net income
Pro forma basic and diluted earnings per share

2010
  $90,418,058  
  $ 2,671,822 
.49 
  $

The operations of OPTCO have been included in the Company’s consolidated statement of income since the date of the acquisition on May
17, 2010.

NOTE  5    INVENTORIES:

Inventories at October 31, 2011 and 2010 consisted of the following:

Packed coffee
Green coffee
Packaging supplies
Totals

2011

2010

  $ 1,514,189    $ 1,566,678 
    11,374,813      5,952,225 
671,517 
  $13,475,855    $ 8,190,420 

586,853     

NOTE  6    MACHINERY AND EQUIPMENT:

Machinery and equipment at October 31, 2011 and 2010 consisted of the following:

Improvements
Machinery and equipment
Furniture and fixtures

Less, accumulated depreciation

Estimated
Useful Life
15-30 years
7 years
7 years

2011

161,298    $
3,348,163     
343,864     
3,853,325     
2,191,566     
1,661,759    $

2010

161,298 
2,852,336 
313,173 
3,326,807 
1,765,867 
1,560,940 

  $

  $

Depreciation expense totaled $425,699 and $466,037 for the years ended October 31, 2011 and 2010, respectively.

F-19

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
 
 
 
 
   
 
 
   
   
 
 
   
 
   
 
 
 
 
 
COFFEE HOLDING CO., INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
OCTOBER 31, 2011 AND 2010

NOTE  7    LINE OF CREDIT:

On  February  17,  2009,  the  Company  entered  into  a  financing  agreement  with  Sterling  National  Bank  (“Sterling”)  for  a  $5,000,000  credit
facility.  The credit facility is a revolving $5,000,000 line of credit and the Company can draw on the line at an amount up to 85% of eligible
accounts receivable and 25% of eligible inventory consisting of green coffee beans and finished coffee not to exceed $1,000,000.  Sterling
shall have the right from time to time to adjust the foregoing percentages based upon, among other things, dilution, its sole determination of
the  value  or  likelihood  of  collection  of  eligible  accounts  receivables  owed  to  the  Company,  considerations  regarding  inventory,  and  other
factors.  The credit facility is payable monthly in arrears on the average unpaid balance of the line of credit at an interest rate equal to a per
annum reference rate (5.00% at October 31, 2011 and 2010 plus 1.0%).  The initial term of the credit facility is three years, expiring February
17, 2012, and shall be automatically extended for successive periods of one year each unless one party shall have provided the other party
with a written notice of termination at least ninety days prior to the expiration of the then current term.  The credit facility is secured by all
tangible and intangible assets of the Company.

The  credit  facility  contains  covenants  that  place  annual  restrictions  on  the  Company’s  operations,  including  covenants  relating  to  debt
restrictions, capital expenditures, minimum deposit restrictions, tangible net worth, net profit, leverage, employee loan restrictions, distribution
restrictions (common stock and preferred stock), dividend restrictions, and restrictions on intercompany transactions.  The credit facility also
requires  that  the  Company  maintain  a  minimum  working  capital  at  all  times.    The  Company  was  in  compliance  with  all  required  financial
covenants at October 31, 2011 and 2010.

On  July  22,  2010,  the  credit  facility  was  increased  to  $7,000,000.    In  addition,  OPTCO  was  added  as  a  co-borrower  and  the  inventory
sublimit was raised from $1,000,000 to $2,000,000.  The term of the credit facility was extended to February 17, 2013.  Subsequent to July
31, 2010, $1,800,000 of the credit facility was allocated to OPTCO.  Additionally, the Company received a guarantee of $1,800,000 from the
not-for-profit entity CORDAID.

CORDAID,  a  non-profit  organization  that  supports  development  projects  in  developing  countries,  registered  under  the  laws  of  the
Netherlands,  has  agreed  to  make  available  $1,800,000  to  be  used  as  collateral  for  a  loan  facility  from  Sterling  to  the  Company  under  a
Guarantee  Agreement.    The  Company  has  agreed  to  pre-finance  coffee  from  small  coffee  producer  groups.    The  Company  pays  a
guarantee fee of 1.5% per year in advance.  In addition, the Company has a corporate guarantee as security to CORDAID as to the first loss
guarantee  of  25%  of  the  outstanding  amount  of  the  guarantee  from  CORDAID,  up  to  a  maximum  of  $350,000.  The  initial  term  of  the
Guarantee Agreement expired on March 31, 2011 and was extended to March 31, 2012 and reduced to $1,500,000.

As of October 31, 2011 and 2010, the outstanding balance under the bank line of credit was $1,820,109 and $2,306,749, respectively.  On
July 23, 2010, the Company amended its credit facility regarding the payment of dividends by the Company.  The credit facility agreement
was changed to allow the payment of quarterly dividends of not more than $0.03 per share.

F-20

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
COFFEE HOLDING CO., INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
OCTOBER 31, 2011 AND 2010

NOTE  7    LINE OF CREDIT (cont’d):

On February 3, 2011, the Company amended their credit facility regarding the creation of a  sublimit within the revolving line of credit in the
form of a $300,000 term loan for the benefit of their 60% owned subsidiary Generations Coffee Company, LLC.  The Company has provided
a corporate guarantee to Sterling National Bank.

Triodos Bank is one of the world’s leading sustainable banks, with a mission to make money work for positive social, environmental and
cultural change.  Triodos has offices in the Netherlands, Germany, Spain, UK and Belgium.  The Company initiated a corporate guarantee
on April 15, 2011 to Triodos Sustainable Trade Fund (“TSTF”) up to a maximum amount of $250,000.  TSTF provided financing to two coffee
growing cooperatives for $1,000,000 based upon relationships established with OPTCO.

NOTE  8    INCOME TAXES:

The Company’s provision for income taxes in 2011 and 2010 consisted of the following:

Current
  Federal
  State and local

Deferred
  Federal
  State and local

  Income tax expense

2011

2010

  $ 1,036,645    $ 1,179,132 
187,857 
    1,052,022      1,366,989 

15,377     

100,000 
(782,000)    
12,500 
(40,500)    
(822,500)    
112,500 
229,522    $ 1,479,489 

  $

A reconciliation of the difference between the expected income tax rate using the statutory federal tax rate and the Company’s effective tax
rate is as follows:

  Tax at the federal statutory rate of 34%
  Non controlling interest
  Amortization
  Section 199
  Other permanent differences
  State and local tax, net of federal

Provision for income taxes

Effective income tax rate

F-21

  $

2011
365,672 
(11,600)
(14,900)
(40,000)
(25,600)
(44,050)

2010
  $ 1,316,735 
(1,500)
(6,000)
(17,000)
27,000 
160,254 

  $

229,522 

  $ 1,479,489 

21%    

38%

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
   
 
   
     
 
   
 
 
   
      
  
   
      
  
   
   
 
   
 
 
 
 
 
   
   
   
   
   
   
   
   
   
   
 
   
  
   
  
 
   
  
   
  
   
 
   
  
   
  
 
COFFEE HOLDING CO., INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
OCTOBER 31, 2011 AND 2010

NOTE  8    INCOME TAXES (cont’d):

The tax effects of the temporary differences that give rise to the deferred tax assets and liabilities as of October 31, 2011 and 2010 are as
follows:

Current deferred tax assets:
  Accounts receivable
  Unrealized loss
  Inventory

Total current deferred tax asset

Non-current deferred tax assets:
  Deferred rent
  Deferred compensation

Total non-current deferred tax asset

Total deferred tax asset

Deferred tax liabilities:

Current deferred tax liability:

Unrealized gains

Non-current deferred tax liability:
   Fixed assets

Total deferred tax liabilities

2011

2010

  $

91,400    $
758,000     
47,000     

72,556 
- 
56,403 

  $

896,400    $

128,959 

50,600     
190,500     

- 
199,041 

  $

241,100    $

199,041 

  $ 1,137,500    $

328,000 

  $

 -    $

73,300  

277,000     

216,700 

  $

277,000    $

290,000 

A  valuation  allowance  was  not  provided  at  October  31,  2011  or  2010.    In  assessing  the  realizability  of  deferred  tax  assets,  management
considers whether it is more likely than not that some portion or all of the deferred tax assets will not be realized.  The ultimate realization of
deferred  tax  assets  is  dependent  upon  the  generation  of  future  taxable  income  during  the  periods  in  which  those  temporary  differences
become  deductible.    Management  considers  the  scheduled  reversal  of  deferred  tax  liabilities,  projected  future  taxable  income,  and  tax
planning strategies in making this assessment.  Based upon the level of historical taxable income and projections for future taxable income
over the periods in which the deferred tax assets are expected to be deductible, management believes it is more likely than not the Company
will  realize  the  benefits  of  these  deductible  differences.    The  amount  of  the  deferred  tax  asset  considered  realizable,  however,  could  be
reduced in the near term if estimates of future taxable income are reduced.

As of October 31, 2011 and 2010, the Company did not have any unrecognized tax benefits or open tax positions.  The Company’s practice
is  to  recognize  interest  and/or  penalties  related  to  income  tax  matters  in  income  tax  expense.    As  of  October  31,  2011  and  2010,  the
Company had no accrued interest or penalties related to income taxes.  The Company currently has no federal or state tax examinations in
progress.

F-22

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
   
 
   
     
 
   
   
 
   
      
  
 
   
      
  
   
      
  
   
   
 
   
      
  
 
   
      
  
 
   
      
  
   
      
  
   
      
  
 
   
      
  
   
      
  
   
 
   
      
  
 
 
COFFEE HOLDING CO., INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
OCTOBER 31, 2011 AND 2010

NOTE  8    INCOME TAXES (cont’d):

The  Company  files  a  U.S.  federal  income  tax  return  and  California,  Colorado,  New  Jersey,  New  York,  Texas  and  Oregon  state  tax
returns.  The Company’s federal income tax return is no longer subject to examination by the federal taxing authority for years before fiscal
2007.    The  Company’s  California,  Colorado  and  New  Jersey  income  tax  returns  are  no  longer  subject  to  examination  by  their  respective
taxing authorities for the years before fiscal 2006.  The Company’s Oregon, New York, Kansas and Texas income tax returns are no longer
subject to examination by their respective taxing authorities for the years before fiscal 2007.

NOTE  9    COMMITMENTS AND CONTINGENCIES:

OPERATING LEASES:

In February 2004, the Company entered into a lease for office and warehouse space in La Junta City, Colorado.  This lease, which is at a
monthly rental of $8,341 beginning January 2005, expires on January 31, 2024.  Rent charged to operations amounted to $95,504 for the
years ended October 31, 2011 and 2010.

In October 2008, the Company entered into a lease for office and warehouse space in Staten Island, NY.  This lease, which is at a monthly
rental beginning November 2008, expires on October 31, 2023 and includes annual rent increases.  Rent charged to operations amounted to
$147,696 for the years ended October 31, 2011 and 2010.

The Company also uses a variety of independent, bonded commercial warehouses to store its green coffee beans.

In May 2010, the Company entered into a lease for office space in Vancouver, WA.  This lease, which is at a monthly rental beginning May
17, 2010, expires on June 1, 2012.  Rent charged to operations amounted to $31,800 and $15,900 for the years ended October 31, 2011
and 2010, respectively.

The aggregate minimum future lease payments as of October 31, 2011 for each of the next five years and thereafter are as follows:

October 31,

2012
2013
2014
2015
2016
Thereafter

 $

239,354 
227,155 
232,238 
237,523 
243,021 
   1,925,830 

 $ 3,105,121 

F-23

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
   
 
 
   
 
  
  
  
  
 
  
  
 
 
 
COFFEE HOLDING CO., INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
OCTOBER 31, 2011 AND 2010

NOTE  9    COMMITMENTS AND CONTINGENCIES (cont’d):

401 (K) RETIREMENT PLAN:

The Company has a 401(k) Retirement Plan, which covers all the full time employees who have completed one year of service and have
reached their 21st birthday.  The Company matches 100% of the aggregate salary reduction contribution up to the first 3% of compensation
and 50% of aggregate contribution of the next 2% of compensation.  Contributions to the plan aggregated $57,696 and $55,819 for the years
ended October 31, 2011 and 2010, respectively.

NOTE  10  ECONOMIC DEPENDENCY:

Approximately 56% of the Company’s sales were derived from one customer during the year ended October 31, 2011.  This customer also
accounted for approximately $8,116,000 or 50% of the Company’s accounts receivable balance at October 31, 2011.   Approximately 47% of
the  Company’s  sales  were  derived  from  one  customer  during  the  year  ended  October  31,  2010.    This  customer  also  accounted  for
approximately  $3,371,000  or  38%  of  the  Company’s  accounts  receivable  balance  at  October  31,  2010.    Concentration  of  credit  risk  with
respect  to  other  trade  receivables  is  limited  due  to  the  short  payment  terms  generally  extended  by  the  Company,  by  ongoing  credit
evaluations  of  customers,  and  by  maintaining  an  allowance  for  doubtful  accounts  and  other  allowances  that  management  believes  will
adequately provide for credit losses.

For  the  year  ended  October  31,  2011,  approximately  79%  of  the  Company’s  purchases  were  from  ten  vendors.      Two  of  these  vendors
accounted for 37% of total purchases.  These two vendors accounted for approximately $4,464,000 of the Company’s accounts payable at
October 31, 2011.  For the year ended October 31, 2010, approximately 85% of the Company’s purchases were from ten vendors.  One of
these vendors accounted for 30% of total purchases.  This vendor accounted for approximately $474,000 of the Company’s accounts payable
at  October  31,  2010.    Management  does  not  believe  the  loss  of  any  one  vendor  would  have  a  material  adverse  effect  of  the  Company’s
operations due to the availability of many alternate suppliers.

NOTE  11  RELATED PARTY TRANSACTIONS:

The  Company  has  engaged  its  40%  partner  in  Generation  Coffee  Company,  LLC  as  an  outside  contractor  (the  “Partner”).    Included  in
contract labor expense, which is a component of cost of sales, are expenses incurred from the Partner during the years ended October 31,
2011 and 2010 of $457,566 and $505,977, respectively.

An employee of one of the top two vendors is a director of the Company.  Purchases from that vendor totaled approximately $25,300,000 and
$19,282,000 for the years ended October 31, 2011 and 2010, respectively.  The corresponding accounts payable balance to this vendor was
approximately $2,041,000 and $474,000 at October 31, 2011 and 2010, respectively.  Management does not believe the loss of any one
vendor would have a material adverse effect of the Company’s operations due to the availability of many alternate suppliers.  Management
does not believe the loss of any one vendor would have a material adverse effect of the Company’s operations due to the availability of many
alternate suppliers.

In January 2005, the Company established the “Coffee Holding Co., Inc. Non-Qualified Deferred Compensation Plan.”  Currently, there is
only  one  participant  in  the  plan:  Andrew  Gordon,  the  CEO.    Within  the  plan  guidelines,  this  employee  is  deferring  a  portion  of  his  current
salary and bonus.  The deferred compensation payable represents the liability due to an officer of the Company.  The deferred compensation
liability  at  October  31,  2011  and  2010  was  $538,707  and  $540,642,  respectively.    Deferred  compensation  expenses  included  in  officers’
salaries were approximately $0 and $13,462 during the years ended October 31, 2011 and 2010, respectively.

F-24

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
COFFEE HOLDING CO., INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
OCTOBER 31, 2011 AND 2010

NOTE  12  STOCKHOLDERS’ EQUITY:

a.

The Company concluded an offering to selected investors of 890,000 units, each of which consists of one share of our common stock, par
value $0.001 per share, and three-tenths (3/10ths) of a warrant, each to purchase one share of our common stock at an exercise price of
$13.59 per share.  The units were sold at a per unit price of $10.40.  No units were issued, however, and investors received only shares of
common stock and warrants.  The common stock and the warrants may be transferred separately immediately upon issuance.  The warrants
will  be  exercisable  on  or  after  the  date  that  is  six  months  and  one  day  after  the  date  the  warrants  are  issued  and  will  expire  on  the  fifth
anniversary of the date the warrants become exercisable.  The gross proceeds of the offering amounted to $9,256,000.  The offering costs
consisted  of  placement  agent  fee  of  $647,920,  underwriter  fee  of  $77,456,  regulatory  fee  of  $12,223  and  legal  and  professional  fees  of
$186,610, resulting in net proceeds received of $8,331,791.

The Warrants issued in the subscription agreement are linked to 267,000 shares of common stock with an exercise price of $13.59 per
share.  The Warrants become exercisable on April 1, 2012 and remain exercisable through April 1, 2017. The exercise price is subject to
adjustment in the case of stock splits, stock dividends, combinations of shares and similar recapitalization transactions.  The Warrants may
also be exercised on a cashless basis under a formula that explicitly limits the number of issuable common shares. Further, the
exercisability of the Warrants may be limited if, upon exercise, the holder or any of its affiliates would beneficially own more than 4.9% and
9.9% of the Company’s Common Stock.

The principal concepts underlying accounting for warrants provide a series of conditions, related to the potential for net cash settlement,
which must be met in order to achieve equity classification. Management evaluated the terms and conditions of the Warrants and
determined that i) the Warrants did not embody any of the conditions for liability classification under ASC 480 and ii) they were considered to
be solely indexed to the Company’s own stock and met all the established criteria for equity classification set forth in ASC 815. Accordingly,
the Warrants achieve equity classification at inception. The classification of the Warrants will be re-evaluated each reporting period.

b.

Treasury Stock.  The Company utilizes the cost method of accounting for treasury stock.  The cost of reissued shares is determined under
the last-in, first-out method.  The Company did not purchase any shares during the years ended October 31, 2011 and 2010.

c. Dividends.    On  October  31,  2011,  the  Company  paid  a  cash  dividend  of  $193,689  ($0.03  per  share)  to  all  stockholders  of  record  as  of
October  31,  2011.    On  July  28,  May  2  and  January  31,  2011,  the  Company  paid  a  cash  dividend  of  $166,989  ($0.03  per  share)  to  all
stockholders of record as of July 18, April 29 and January 17, 2011.

NOTE 13   FAIR VALUE MEASUREMENTS:

Fair  value  is  the  price  that  would  be  received  to  sell  an  asset  or  paid  to  transfer  a  liability  in  an  orderly  transaction  between  market
participants at the measurement date, not adjusted for transaction costs.  The guidance also establishes a fair value hierarchy that prioritizes
the  inputs  to  valuation  techniques  used  to  measure  fair  value  into  three  broad  levels  giving  the  highest  priority  to  quoted  prices  in  active
markets for identical assets or liabilities (Level 1) and the lowest priority to unobservable inputs (Level 3) as described below:

Level 1 Inputs – Unadjusted quoted prices in active markets for identical assets or liabilities that are accessible by the Company;

Level 2 Inputs – Quoted prices in markets that are not active or financial instruments for which all significant inputs are observable, either
directly or indirectly;

Level  3  Inputs  –  Unobservable  inputs  for  the  asset  or  liability  including  significant  assumptions  of  the  Company  and  other  market
participants.

The Company determines fair values for its investment assets as follows:

Investments at fair value consist of commodity securities and deferred compensation plan assets.

The Company maintains a deferred compensation plan.  The fair value of the plan assets are classified within Level 1 as the assets are valued
using  quoted  prices  in  active  markets.    The  assets  are  included  with  Deposits  and  other  assets  in  the  accompanying  balance  sheets.
Additional information related to the Company’s deferred compensation plan is disclosed in Note 11.

F-25

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
COFFEE HOLDING CO., INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
OCTOBER 31, 2011 AND 2010

NOTE  13  FAIR VALUE MEASUREMENTS (cont’d):

The Company’s commodity securities are classified within Level 2 and include coffee futures and options contracts. To determine fair value,
the  Company  utilizes  the  market  approach  valuation  technique  for  the  coffee  futures  and  options  contracts.    The  Company  uses  Level  2
inputs  that  are  based  on  market  data  of  similar  instruments  that  are  in  observable  markets.  All  commodities  on  the  balance  sheet  are
recorded at fair value with changes in fair value included in earnings.

The following tables present the Company’s assets and liabilities that are measured at fair value on a recurring basis and are categorized
using the fair value hierarchy.

Assets:
     Money market
     Equities
Commodities – Options
Total Assets

Liabilities:
Commodities – Futures
Total Liabilities

Assets:
     Money market
     Equities
Commodities – Futures
Total Assets

Liabilities:
Commodities – Options
Total Liabilities

NOTE  14  SUBSEQUENT EVENT:

Fair Value Measurements as of October 31, 2011

Total

Level 1

Level 2

Level 3

  $

  $

159,047    $
379,660     
129,750     
668,457    $

159,047     
379,660     
–     
538,707    $

–     
–     
129,750     
129,750     

(1,997,308)    
(1,997,308)    

  $

–     
–    $

(1,997,308)    
(1,997,308)    

Fair Value Measurements as of October 31, 2010

Total

Level 1

Level 2

Level 3

216,903    $
323,739     
598,501     
1,139,143    $

216,903     
323,739     
–     
540,642    $

–     
–     
598,501     
598,501     

(323,002)    
(323,002)    

–    $
–    $

(323,002)    
(323,002)    

  $

  $
  $

  $
  $

– 
– 
– 
– 

– 
– 

– 
– 
– 
– 

– 
– 

On  November  30,  2011,  the  Company  entered  into  a  stock  purchase  agreement  with  Global  Mark  LLC,  Peter  Schmalfeld  and  Lawrence
Elsie  to  purchase  a  40%  interest  in  Global  Mark  LLC  (“GM”).    GM  is  an  instant  coffee  and  related  product  supplier.    The  terms  of  the
agreement provide for the Company to pay up to an aggregate of $2,000,000 to fund the operations of GM, of which, approximately $535,000
has been paid and GM will provide to the Company a preferred pricing arrangement for the supply of instant coffee.  As a result of the 40%
equity interest and lack of control of GM, the investment in GM will be accounted for using the equity method.

F-26

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
   
   
 
 
 
   
   
   
 
   
     
     
     
 
   
   
 
   
      
      
      
  
   
      
      
      
  
   
 
   
   
 
 
 
   
   
   
 
   
     
     
     
 
   
   
     
     
     
 
 
 
 
EXHIBIT 10.4

January 26, 2012

Mr. Andrew Gordon
c/o Coffee Holding Co., Inc.
3475 Victory Boulevard
Staten Island, New York 10314

Dear Andrew:

Reference is hereby made to the Amended and Restated Employment Agreement between Coffee Holding Co., Inc. (the "Company") and you entered
into on the 11th day of April, 2008 (the "Employment Agreement").  Capitalized terms used in this letter and not specifically defined in this letter shall
have the meanings set forth in the Employment Agreement.

The  purpose  of  this  letter  is  to  memorialize  your  consent  to  the  10%  reduction  in  your  annual  Base  Salary  for  the  period  January  1,  2012  through
December 31, 2012 that was recommended by the Compensation Committee and to modify the Employment Agreement to reflect such agreement as
follows:

1.  Notwithstanding the terms of Section 3.1 of the Employment Agreement, your Base Salary for the period January 1, 2012 through December 31,
2012  shall  be  at  the  rate  of  Three  Hundred  Fifteen  Thousand  and  00/100  Dollars  ($315,000)  on  an  annualized  basis.    Accordingly,  effective  as  of
January 1, 2012, the following is hereby deemed added after the last sentence of Section 3.1 of the Employment Agreement:

Notwithstanding  anything  set  forth  in  this  Section  3.1  to  the  contrary,  for  the  period  January  1,  2012  through  December  31,  2012,
Executive’s annual base salary shall be Three Hundred Fifteen Thousand and 00/100 Dollars ($315,000).

2.    You  acknowledge  and  agree  that  the  reduction  in  your  Base  Salary  to  Three  Hundred  Fifteen  Thousand  and  00/100  Dollars  ($315,000)  on  an
annualized basis for the period January 1, 2012 through December 31, 2012 shall not constitute Good Reason or otherwise be deemed a breach by
the Company of the terms of the Employment Agreement.

3.   Except as modified by this letter, the terms of the Employment Agreement remain unmodified and in full force and effect.

[Signature Page Follows]

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
Please acknowledge your agreement with the terms set forth in this letter by signing the enclosed copy of this letter where indicated and returning it to
me by not later than January 26, 2012.  Thank you for your continued contributions to the Company.

COFFEE HOLDING CO., INC.

By: /s/ David Gordon
     David Gordon
     Senior Vice President – Operations
     & Secretary

Agreed and Accepted this 26th day of January, 2012

/s/ Andrew Gordon
Andrew Gordon

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
Coffee Holding Co., Inc. and Subsidiaries
Computation of Per Share Earnings (Loss)

Exhibit 11.1

Net Income

BASIC EARNINGS:
Weighted average number of common
   Shares outstanding

Basic earnings per common share

DILUTED EARNINGS:
Weighted average number of common
   Shares outstanding
Warrants
Contingent shares – common stock equivalents

Weighted average number of common
   Shares outstanding – as adjusted

Diluted earnings (loss) per common share

Years Ended October 31,
2011

2010

 $

811,930 

 $

2,389,361 

5,563,802 

5,463,837 

 $

0.15 

 $

0.44 

5,563,802 

5,463,837 

267,000     
5,000 

4,602 

5,835,802 

5,468,439 

 $

0.14 

 $

0.44 

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
   
 
 
 
 
 
   
 
   
     
 
  
      
  
  
      
  
  
      
  
  
  
 
  
      
  
 
  
      
  
  
      
  
  
      
  
  
  
  
  
  
  
 
  
      
  
  
      
  
  
  
 
  
      
  
 
  
      
  
I, Andrew Gordon, certify that:

CERTIFICATION

EXIHIBIT  31.1

1.  

I have reviewed this annual report on Form 10-K for the period ended October 31, 2011 of Coffee Holding Co., Inc.;

2.  

3.  

4.  

Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to
make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the
period covered by this report;

Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material
respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

I am responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and
15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and
have:

(a)

(b)

(c)

(d)

Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under my
supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to
me by others within those entities, particularly during the period in which this report is being prepared;

Designed such internal controls over financial reporting, or caused such internal control over financial reporting to be designed
under my supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial
statements for external purposes in accordance with generally accepted accounting principles;

Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report my conclusions about
the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such
evaluation; and

Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the period
covered by the quarterly report that has materially affected, or is reasonably likely to materially affect, the registrant internal control
over financial reporting; and

5.  

I have disclosed, based on my most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit
committee of the registrant’s board of directors (or persons performing the equivalent functions):

(a)

(b)

All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are
reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s
internal control over financial reporting.

Date:  January 30, 2012

/s/ Andrew Gordon
Andrew Gordon
President, Chief Executive Officer and Chief
Financial Officer
(Principal Executive and Accounting Officer)

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EXIHIBIT  32.1

STATEMENT FURNISHED PURSUANT TO SECTION 906 OF THE
SARBANES-OXLEY ACT OF 2002, 18 U.S.C. SECTION 1350

The undersigned, Andrew Gordon, is the President, Chief Executive Officer and Chief Financial Officer of Coffee Holding Co., Inc. (the

“Company”).

This statement is being furnished in connection with the filing by the Company of the Company’s Annual Report on Form 10-K for the period

ended October 31, 2011 (the “Report”).

By execution of this statement, I certify that:

A)    the Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934 (15 U.S.C. 78m(a) or

78o(d)); and

B)    the information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the

Company as of the dates and for the periods covered by the Report.

This statement is authorized to be attached as an exhibit to the Report so that this statement will accompany the Report at such time as the Report is
filed with the Securities and Exchange Commission, pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, 18 U.S.C. Section 1350.  It is not
intended that this statement be deemed to be filed for purposes of the Securities Exchange Act of 1934, as amended.

A signed original of this written statement required by Section 906 has been provided to Coffee Holding Co., Inc. and will be retained by Coffee Holding
Co., Inc. and furnished to the Securities and Exchange Commission or its staff upon request.

Date:  January 30, 2012

/s/ Andrew Gordon
Andrew Gordon
President, Chief Executive Officer and Chief
Financial Officer
(Principal Executive and Accounting Officer)

EDGAR Stream is a copyright of Issuer Direct Corporation, all rights reserved.