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Crown Resorts Ltd

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FY2010 Annual Report · Crown Resorts Ltd
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Crown Limited
Annual Report 2010

Australia’s Integrated 
Resort Company

“  Annually, over 24 million visitors enjoy the world-class facilities we have on 
offer in Melbourne and Perth. Many of our visitors are from interstate and 
international destinations which makes Crown Melbourne and Burswood 
important tourism drivers for Australia.” 

  James Packer, Executive Chairman

Hotels

From premium luxury to creature comforts, 
Crown’s two Australian integrated resorts 
offer 2,300 guest rooms across fi ve hotels. 

Dining

With a wide range of cafes, casual 
restaurants and fi ne dining establishments 
across Crown Melbourne and Burswood, 
the discerning diner has a myriad of 
delicacies to choose from. 

CROWN LIMITED ANNUAL REPORT 2010    i

Gaming

From the exclusive sophistication of world-class 
VIP gaming rooms to the excitement of the main 
gaming fl oors, unparalleled gaming experiences 
are on offer at Crown Melbourne and Burswood. 

ii    CROW N L IMITED AN N U AL REPORT 2010

Events

Whether hosting a glamorous gala ball, an 
international conference, a corporate event or 
an intimate celebration, Crown Melbourne’s and 
Burswood’s pre-eminent facilities will impress. 

CROWN LIMITE D ANNUAL REPORT 2010    iii

Entertainment

Local and international guests alike are captivated by world-class entertainment 
from large capacity rock concerts to musicals, comedy shows, ballets and theatre.

iv    CROWN  LIMIT ED AN N UAL REPORT 2010

Shopping

Louis Vuitton, Versace, Burberry, Prada, Saba, 
Raoul and G-Star are just some of the designer 
names in the wide retail offerings across Crown’s 
Australian integrated resorts. 

CROWN LIMITED ANNUAL REP ORT 2010    v

Contents
01
Executive 
Chairman’s Letter

10 
Burswood

24 
Corporate 
Governance 
Statement

57 
Auditor’s 
Independence 
Declaration

118 
Shareholder 
Information

02 
Portfolio of 
Integrated 
Resort Assets

14 
Melco Crown 
Entertainment

32 
Nevada 
Information 
Statement

58 
Independent 
Auditor’s Report

120 
Additional 
Information

04 
Chief Executive 
Offi cer’s Report

06 
Crown Melbourne

16
Sustainability 
Report

44 
Remuneration 
Report

61 
Financial Report

15
Other 
Investments

36
Directors’ 
Statutory 
Report

60 
Directors’ 
Declaration

121 
Corporate 
Information

ANNUAL GENERAL MEETING
Tuesday 30 November, 11.00am (AWST)
The Astral Ballroom, Convention Centre
Burswood Entertainment Complex
Great Eastern Highway, Burswood, WA

FINANCIAL CALENDAR
Record date for dividend . . . . . . 1 October 2010 
Payment of fi nal dividend . . . . . . 15 October 2010
Annual General Meeting . . . . . . . 30 November 2010
2011 interim results . . . . . . . . . . . . Second half of February 2011

Crown Limited ABN 39 125 709 953

vi    CROWN  LIMIT ED AN N UAL REPORT 2010

“ I believe integrated 
resorts are a key part of 
the future of Australia’s 
tourism industry. We have 
faith in Australia’s appeal 
as a tourism destination 
for the Asian region and 
faith in our ability to 
deliver integrated resorts 
of international quality.”

James Packer
Executive Chairman 
Crown Limited

Executive Chairman’s Letter

Dear fellow shareholder,

During the past 12 months, Crown Melbourne and Burswood, Australia’s leading integrated 
resorts, have delivered a reasonable performance. This was achieved despite the adverse 
impact of softening consumer sentiment and the greater than expected impact of 
refurbishment works associated with expanding and enhancing both complexes. 

Our wholly-owned and operated Australian casino businesses, which employ over 9,600 
people, continued to perform well, achieving normalised EBITDA growth of 6.1 percent 
for the year. VIP gaming volumes at both Crown Melbourne and Burswood reached an 
all-time record level. However, the growth rate in VIP program play moderated in the 
second half with some initial impact being seen from the opening of two new integrated 
resorts in Singapore. 

Internationally, Melco Crown Entertainment made signifi cant progress in Macau with its 
fl agship resort, the City of Dreams, having its fi rst full year of operation in a gaming market 
that exhibited strong growth. 

Crown reported a net profi t of $292.3 million for the fi nancial year ended 30 June 2010. 
The Directors have announced a fi nal dividend of 19 cents per share, franked to 60 percent. 
This brings the total dividend for the year to 37 cents per share. 

In the year ahead, the primary focus will be to maximise the performance of Crown Melbourne 
and Burswood and manage the major capital expenditure programs currently underway 
at both properties. We will continue to work with Melco Crown to further build the value 
of the business in Macau.

As one of Australia’s leading investors in tourism, we have, for many years, shown 
confi dence in Australia, particularly in Western Australia and Victoria. Our current 
$1.9 billion capital expenditure program is well underway and scheduled for completion 
in 2013. This is a demonstration of our faith in the economy, in Australia’s appeal as a 
tourism destination for the Asian region and our ability to deliver integrated resorts 
of international quality.

On behalf of the Board, I wish to thank the management and staff of Crown for their 
contribution in 2010. I would also like to thank you, and all our shareholders, for your 
continued support.

James Packer
Executive Chairman 
Crown Limited

CROWN LIMITED ANNUAL REPORT 2010    01

Portfolio of integrated 
resort assets

Crown owns and operates Australia’s 
leading premium integrated resorts – Crown 
Entertainment Complex in Melbourne and 
Burswood Entertainment Complex in Perth.

MELBOURNE (cid:129) 100% OWNED

Crown Melbourne operates 2,500 gaming machines and 
350 table games (with approval to expand to 500).

Crown Towers hotel comprises 480 guest rooms.

Crown Promenade hotel comprises 465 guest rooms.

Crown Metropol hotel, which opened in April 2010, 
comprises 658 guest rooms.

Crown Conference Centre has 7,350 square metres 
of conference and meeting facilities over three fl oors.

Banqueting facilities include the Palladium’s 1,500 seat 
ballroom and the Palms’ 900 seat cabaret venue.

More than 70 restaurants and bars reside in the complex, 
including many of Melbourne’s fi nest.

Internationally recognised designer boutiques and retail outlets.

Entertainment facilities include a multi-screen cinema 
complex, a bowling alley and an interactive gaming auditorium.

02    CROWN  LIMIT E D AN N UAL REPORT 2010

PERTH (cid:129) 100% OWNED

MACAU (cid:129) 33.4% INTEREST1

Burswood operates 1,750 gaming machines (with approval 
in-principle to expand to 2,000) and 170 table games (with 
approval in-principle to expand to 220).

City of Dreams
Melco Crown operates approximately 1,300 gaming machines 
and over 400 table games.

The InterContinental Perth Burswood hotel comprises 
405 guest rooms.

Holiday Inn Burswood hotel comprises 291 guest rooms.

A range of entertainment options including the 20,000 seat 
Burswood Dome and 2,300 seat Burswood Theatre.

World-class conventions and events facilities.

16 restaurants and bars (soon to expand to 18) 
and a nightclub.

Luxury day spa and retail outlets.

Crown Towers hotel comprises approximately 300 guest rooms. 

Hard Rock hotel comprises approximately 300 guest rooms.

Grand Hyatt hotel comprises 800 guest rooms.

More than 20 restaurants and bars.

Wide range of retail brands.

Iconic audio visual experience, The Bubble.

Key attraction, Franco Dragone’s ‘The House of Dancing Water’ 
in the Theatre of Dreams.

Altira
The casino and hotel features approximately 200 table games 
and more than 200 guest rooms, respectively.

Mocha Clubs
A network of gaming lounges, operating approximately 
1,500 gaming machines.

1.  As at 30 June 2010.

CROWN LIMITED ANNUAL REPORT 2010    03

“ Our Australian casinos 
attract signifi cant 
patronage from overseas, 
particularly from the Asian 
region. This market is 
becoming increasingly 
competitive.”

Rowen Craigie
Chief Executive Offi cer 
Crown Limited

Performance for the year 
ended 30 June 2010 ($m)1

Group revenue

Expenditure

EBITDA

EBIT

Normalised Net 
profi t after tax

2,292.4

1,635.2

657.2

494.1

288.4

Reported net profi t

292.3

1.  Normalised, excluding signifi cant items

Chief Executive Offi cer’s Report

Overview
Crown reported a normalised net profi t after tax of $288.4 million for the 12 months ended 
30 June 2010. The result was underpinned by the performances of Crown’s wholly-owned 
Australian casinos, Crown Melbourne and Burswood. These businesses achieved normalised 
revenue growth of 5.9 percent to $2,292.4 million and normalised EBITDA growth of 6.1 percent 
to $657.2 million. Crown’s operating cash fl ow was $467.5 million for the 12 months and net 
debt, excluding working capital cash, was $777.6 million at 30 June 2010.

Our $1.9 billion capital expenditure program that started in 2007 is on track for completion in 
2013. The program involves a range of projects across the two Australian properties including 
construction of Crown Metropol and an upgrade of existing hotel facilities at Crown Towers and 
the InterContinental Perth Burswood hotel. The program also includes the expansion and upgrade 
of the international VIP facilities and the main gaming fl oor at both properties. This capital 
expenditure is expected to further enhance Crown’s position as one of the leading operators of 
integrated resorts in the region. Crown expects the investment in the upgrading and expansion 
of its Australian integrated resorts will be earnings and value accretive for shareholders.

Crown’s joint venture business in Macau, Melco Crown Entertainment, saw the fi rst full year of 
operation for its City of Dreams complex, which has made good progress throughout 2010.

Australian casinos
Crown Melbourne and Burswood delivered reasonable results despite the adverse impact 
of a softening in consumer sentiment and corporate hospitality spending, as well as a greater 
than expected impact of refurbishment works associated with expanding and enhancing the 
two resorts. 

Across the two properties, main fl oor gaming revenue grew 1.6 percent and VIP program 
play grew a solid 14.1 percent with revenue of $536.0 million. However, the growth rate 
in VIP program play moderated in the second half with some initial impact being seen from 
the opening of two new integrated resorts in Singapore.

Non-gaming revenue grew by 9.6 percent, benefi ting from the opening of the Crown Metropol 
hotel, as well as a number of new food and beverage outlets at Crown Melbourne.

A highlight of the year for Crown Melbourne was the opening of Crown Metropol, a 658 room, 
$300 million luxury hotel that will attract international leisure guests as well as cater for global 
convention and conference delegates. 

Crown Melbourne’s normalised revenue increased by 6.4 percent over the prior comparable period 
to $1,559.5 million and reported revenue increased by 9.7 percent to $1,642.9 million. Normalised 
EBITDA was $474.9 million, up 5.5 percent on the prior comparable period. Reported EBITDA 
for the period was $540.7 million, up 13.3 percent. The result refl ects an above theoretical win 
rate of 1.66 percent which generated a positive EBITDA variance of $65.8 million.

This year, Crown Melbourne was given approval by the Victorian Government for the fi rst increase 
in table games since opening at the Southbank site 13 years ago. The agreement, which 
includes the implementation of a phased increase in casino gaming machine tax, came into 
effect in January 2010. 

A more detailed report on Crown Melbourne is provided later in this Annual Report.

Burswood’s normalised revenue increased by 5.1 percent over the prior comparable period 
to $732.9 million and reported revenue increased 0.3 percent to $698.8 million. Normalised 
EBITDA was $213.6 million, up 2.4 percent on the prior comparable period. Reported EBITDA 
for the period was $183.5 million, down 11.8 percent. The result refl ects a below theoretical 
win rate of 1.08 percent which generated a negative EBITDA variance of $30.1 million.

Burswood received in-principle support from the Western Australian Government to expand 
its existing casino complex to accommodate an increase in gaming products. The increase is 
currently subject to the approval of the Gaming & Wagering Commission of Western Australia.

A more detailed report on Burswood is provided later in this Annual Report.

Figures 1 and 2 show the strong growth achieved in normalised revenue and EBITDA at both 
Crown Melbourne and Burswood.

04    CROWN  LIMIT E D AN N UAL REPORT 2010

FIGURE 1 
CROWN MELBOURNE NORMALISED REVENUE 
AND EBITDA PERFORMANCE

FIGURE 2 
BURSWOOD NORMALISED REVENUE 
AND EBITDA PERFORMANCE

M
$
A
D
T
I
B
E
D
E
S
I
L
A
M
R
O
N

500

400

300

200

100

0

1600

1280

960

640

320

0

M
$
E
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V
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E
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A
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N

M
$
A
D
T
I
B
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E
S
I
L
A
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N

250

200

150

100

50

0

800

640

480

320

160

0

M
$
E
U
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V
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N

99

00

01

02

03

04

05

06

07

08

09

10

99

00

01

02

03

04

05

06

07

08

09

10

Normalised EBITDA
before Crown Ownership

Normalised EBITDA
since change in Ownership

Normalised Revenue

Normalised EBITDA
before Crown Ownership

Normalised EBITDA
since change in Ownership

Normalised Revenue

Crown Metropol

“ We must remain focused 
on maintaining our global 
reputation for quality and 
service excellence.”

Melco Crown Entertainment
City of Dreams, Melco Crown’s fl agship integrated resort, had its fi rst full year of operation 
this year in a gaming market that has exhibited strong growth. 

In a recent announcement, Melco Crown reported that good progress has been made in the 
quarter to June 2010 at City of Dreams, with quarterly rolling chip volume increasing 24 percent 
sequentially. Melco Crown also announced that it delivered a nine percent sequential increase in 
mass market table games revenue in the same quarter. Altira Macau continues to perform better 
under its traditional VIP model and profi tability has continued to benefi t from the commission cap 
implemented in 2009.

Crown’s share of Melco Crown’s reported result for the year was an equity accounted loss of 
$63.8 million. Crown’s share of Melco Crown’s normalised result for the period was a loss of 
$42.7 million, after adding back Crown’s share of a below theoretical win rate variance and 
pre-opening expenses.

Additional information about Melco Crown and Crown’s other international investments appears 
later in this Annual Report.

Outlook
Crown Melbourne and Burswood have each made a solid start to the 2011 fi nancial year. 

Our efforts will remain focused on enhancing Crown’s Australian operations. We are currently 
midway through an extensive capital expenditure program totalling $1.9 billion, of which 
approximately $800 million will be spent over the next three years. 

The Australian Federal Government recently announced its intention to implement a national 
pre-commitment scheme. The Government has also announced it will establish a consultative 
process involving technical experts, problem gambling support groups and the gaming industry. 
Crown pioneered pre-commitment in Australia in 2003 through the introduction of its Play Safe 
Limits program. Crown is looking forward to participating in the consultative process. Further 
details on Crown’s responsible gaming programs, including our pre-commitment initiatives, are 
provided later in this Annual Report. 

Crown is a truly international business. Our Australian casinos attract signifi cant patronage 
from overseas, particularly from the Asian region. This market is becoming increasingly 
competitive as integrated resorts throughout Asia continue to receive support from their 
Governments. We must remain focused on maintaining our global reputation for quality and 
service excellence. We are looking forward to working with governments and other stakeholders 
to build on Australia’s strengths as an attractive tourism destination. We will also continue to work 
closely with our joint venture partners to optimise the value of our Macau and other overseas 
investments. 

I would like to sincerely thank the Board, management and staff for their contribution in 2010. 

Rowen Craigie
Chief Executive Offi cer

CROWN LIMITED ANNUAL REPORT 2010    05

 
 
 
 
 
 
 
 
Crown Melbourne

Overview
Australia’s leading integrated resort, Crown Melbourne, is a key driver of tourism within 
Victoria attracting approximately 17 million visitors each year. The 500,000 square metre 
entertainment complex offers quality shopping and dining experiences, gaming options 
and live entertainment, whilst the addition of Crown Metropol brings Crown Melbourne’s 
accommodation offering to approximately 1,600 guest rooms across its three hotels.

The fi nancial results for Crown Melbourne were resilient this year despite the adverse impact 
of refurbishment works at the property and the challenging fi nancial environment.

Main gaming fl oor revenue grew 2.5 percent for the year. The closure of the Teak Room for 
refurbishment, coupled with a softening in consumer sentiment, caused lower than anticipated 
main fl oor gaming revenue. Normalised VIP program play revenue increased by 10.3 percent 
to $363.5 million on record turnover of $26.9 billion.

Non-gaming revenue grew 13.5 percent to $319.2 million, assisted by strong performances 
in bars and premium restaurants, as well as the opening of Crown Metropol.

Crown Melbourne property update
During the year, there was a focus on the substantial development and refurbishment projects 
underway at the property. Construction of Crown Metropol was completed and the hotel 
was opened to the public in April 2010. In addition, improvements to gaming and food and 
beverage facilities continued through the year.

In September 2009, the Teak Room closed to enable its redevelopment into an integrated 
table games and gaming machines premium gaming room. The fi rst phase of the Teak Room 
upgrade was completed in the 2010 fi nancial year with the new premium gaming machines 
area opening in April 2010. The second phase is scheduled to open in October 2010 and 
includes premium table games, an in-room restaurant and terrace. 

Redevelopment and expansion of the Mahogany Room and construction of new VIP gaming 
salons have commenced. The private salons on Levels 29 and 39 of Crown Towers opened 
in September 2010. These salons will reinforce Crown Melbourne’s competitiveness with the 
world’s best VIP gaming facilities.

“ The addition of the new 
Crown Metropol hotel 
and Crown Conference 
Centre to our integrated 
resort demonstrates the 
confi dence Crown has 
in the future of Melbourne 
as one of the region’s 
most appealing tourist 
destinations.”

David Courtney
Chief Executive Offi cer
Crown Melbourne

Crown Metropol, Lobby

Crown Melbourne, Lagerfi eld

06    CROWN  LIMIT E D AN N UAL REPORT 2010

Artist’s impression of the Mahogany Room once its redevelopment is completed

Artist’s impression of Crown Melbourne’s exterior once the Mahogany Room 
redevelopment is completed

Local gaming and Signature Club
The agreement with the Victorian Government to implement a phased increase in casino 
gaming machine tax and an increase in the number of table games was passed by the 
Victorian Parliament and came into effect in January 2010. 

Fully automated table games were introduced onto the gaming fl oor this fi nancial year, with 
additional poker and regular table games also installed. 

During the year, 800 gaming machines were upgraded with new hardware following the launch 
of the Aristocrat Viridian and IGT Neo machines. Similarly, the introduction of the Ticket-In 
Ticket-Out transaction technology for gaming machines was completed in July 2010.

Crown Melbourne continues to be regarded as the home of poker in Australasia. The 2010 
Aussie Millions Poker Championship main event ranked as the 6th richest poker tournament 
in the world. The Aussie Millions is becoming one of Melbourne’s major events.

The Crown Signature Club loyalty program was relaunched in October 2009 and now includes 
earning and redemption benefi ts throughout the entire complex. The program provides member 
benefi ts such as free parking, invitations to ‘money can’t buy experiences’ and special hotel 
offers. Club members were among the fi rst to experience the new Crown Metropol hotel, 
maze, maze Grill and Isika Day Spa.

“ Crown Melbourne 
continues to be regarded 
as the home of poker in 
Australasia.”

VIP program play
Crown Melbourne achieved an all-time record of $26.9 billion in VIP program play turnover, 
despite strong competition from Macau and the opening of Singapore’s integrated resorts. 
However, the growth rate in VIP program play moderated in the second half with some 
initial impact being seen from the opening of the two new integrated resorts in Singapore.

CROWN LIMITED ANNUAL REPORT 2010    07

CRO WN  MELBOURNE CONTINUED

Hotels and conferences
Crown Metropol commenced trading in April 2010, ensuring Crown Melbourne remains among 
the best integrated resorts in the world. The new 658 room, $300 million hotel refl ects the 
urban and metropolitan context of the hotel’s design and location. 

Crown Metropol has grown Crown Melbourne’s share in the Melbourne hotel market signifi cantly, 
attracting international leisure guests as well as catering for global convention and conference 
delegates. The hotel incorporates a day spa, a sky bar and terrace, four meeting rooms and 
a retail precinct showcasing brands previously unavailable in Australia.

Crown Towers hotel bedroom

Overall, more than 5,000 people were employed during the building phase, with up to 
700 construction project employees working at any one time.

“ The refi ned luxury, 
comfort and cutting-edge 
technology offered to 
guests has enabled 
Crown Towers to continue 
to be a market leader...”

The 2010 fi nancial year was the fi rst full year of operations for the fully refurbished Crown 
Towers. The refi ned luxury, comfort and cutting-edge technology offered to guests has enabled 
Crown Towers to continue to be a market leader in both occupancy and average room rates. 

Crown Towers received a number of top awards this year including the 2010 Australian 
Gourmet Traveller Best Large Luxury Hotel and the 2009 Hotel Club Annual Awards’ Best 
Luxury Hotel and Best Service Hotel. Crown Towers was also named 15th in the Top 20 
Best Oceania Hotels in the 2009 Condé Nast Traveller Best in the World awards.

At Crown Promenade, the rooms now have full wireless internet connectivity and fl at screen 
plasma televisions with free Internet Protocol television (IPTV). Additionally, the hotel is fully 
equipped with Voice over Internet Protocol (VoIP) telephony. 

The Crown Conference Centre opened in December 2009, further boosting Melbourne’s 
business events infrastructure. Market response to the opening of the Crown Conference 
Centre has been positive, with strong initial demand and a substantial number of long lead 
bookings. In addition to the original capacity for large residential conferences, meetings, 
product launches and exhibitions, the extended centre can accommodate up to 840 
delegates in one space, while the moveable walls can create up to 20 concurrent rooms.

Restaurants and bars
Crown Melbourne’s premium restaurant and bar operations showed good revenue growth 
this year. World-famous chef, Gordon Ramsay, opened his fi rst two Australian restaurants 
– maze and maze Grill – at Crown Metropol. Ramsay and his Chef de Cuisine, Josh Emett, 
are also responsible for the hotel’s room service and spa cuisine.

Crown Melbourne again supported the 2010 Melbourne Food & Wine Festival and presented 
at the celebrated Gala Dinner. Specialty dining experiences, particularly the wine-featured 
dinners and Crown Melbourne’s Seafood Celebration, proved to be a great success for a 
number of the premium and casual restaurants. Additionally, a range of partnered beverage 
promotions offered an array of ‘money can’t buy’ sporting and travel packages.

Crown Melbourne’s restaurants continue to be recognised through industry-related awards. 
The brasserie by Philippe Mouchel was again awarded Best European Restaurant and Koko 
was a national fi nalist for Best Asian Restaurant at the Victorian Restaurant & Catering Awards 
for Excellence. In the 2010 Wine Spectator Awards, Rockpool Bar & Grill and Number 8 
restaurant and wine bar received “2 glasses” in the Best of Awards of Excellence and the 
brasserie by Philippe Mouchel received “1 glass”.

Crown Melbourne’s restaurants were also extensively featured in the Australian Gourmet 
Traveller 2010 Australian Restaurant Guide this year, with Rockpool Bar & Grill nominated 
under Best Business Lunches and Modern Australian, Sho Noodle Bar under Best Chinese, 
Giuseppe, Arnaldo & Sons for Best Italian and maze for Modern European. 

In addition, nine of Crown Melbourne’s premium restaurants and restaurant tenancies were 
included in The Age Good Food Guide 2011, with three being awarded chef’s hats. Rockpool 
Bar & Grill was again awarded two prestigious chef’s hats and the restaurant’s wine list was 
named Brown Brothers Wine List of the Year. Rockpool Bar & Grill’s sommelier was named 
Champagne Louis Roederer Sommelier of the Year. 

08    CROWN  LIMIT E D AN N UAL REPORT 2010

Crown Melbourne gaming fl oor

Sho Noodle bar

“ Crown Melbourne 
was recognised at the 
Victorian & National 
Restaurant & Catering 
Awards, winning 
the National Award 
for ‘Best Function 
Centre Caterer’.”

Gordon Ramsay’s maze at Crown Metropol was awarded a single chef’s hat and Giuseppe, 
Arnaldo & Sons maintained its single chef’s hat status.

Crown Melbourne further strengthened its responsible service of alcohol (RSA) with the 
introduction of a new RSA protocol for events and functions held at Crown Melbourne.

Entertainment and events
Crown Melbourne was recognised at the Victorian & National Restaurant & Catering Awards, 
winning the National Award for “Best Function Centre Caterer”.

In conjunction with the Victoria Racing Club and its offi cial partners, Crown Melbourne again 
hosted a ‘live site’ at Southbank during the Melbourne Cup Carnival. An estimated 80,000 
people enjoyed live entertainment, big screen racing action, giveaways and the riverbank 
Carnival Bar.

Crown Melbourne responds and provides assistance to a broad range of community 
organisations. The Palladium hosted some of the country’s highest profi le fundraising and 
sporting events this fi nancial year. These included the Million Dollar Lunch, Ronald McDonald 
House Charity Ball, Starry Starry Night, the Diamonds Dinner, TV Week Logie Awards, 
AFL Brownlow Medal, Cricket Australia Allan Border Medal, Formula 1 Australian Grand Prix 
Ball, Australian Masters Golf Gala Dinner and Victoria Racing Club Spring Carnival events 
including the Oaks Club Ladies Lunch and the Call of the Card.

The Palms and Crown Melbourne’s nightclubs Fusion and Co. showcased guests such as 
the Black Eyed Peas, Diesel, Guy Sebastian, the Backstreet Boys, Jessica Mauboy, Flo Rida 
and comedians Pablo Francisco, Tommy Tiernan and Joe Koy.

CROWN LIMITED ANNUAL REPORT 2010    09

Burswood

Overview
Located on the banks of the Swan River in Perth, Burswood is a major Western Australian 
tourist attraction drawing over 7 million visitors each year. This integrated resort is the State’s 
largest single-site employer and features a casino, two hotels, 16 restaurants and bars, a 
nightclub, a world-class convention centre, 2,300 seat theatre, 20,000 seat capacity indoor 
stadium, a day spa and retail outlets.

Burswood’s fi nancial results this year were reasonable given the adverse impact of major 
refurbishments on the main gaming fl oor and the softening of consumer sentiment.

Main gaming fl oor revenue decreased 0.4 percent to $396.2 million primarily due to disruption 
to central casino operations from November 2009, caused by refurbishment activity. This, 
coupled with a softening in consumer sentiment, impacted main fl oor gaming revenue. Normalised 
VIP program play revenue increased by 23.2 percent to $172.5 million on record turnover of 
$12.8 billion.

Non-gaming revenue increased 2.9 percent to $164.3 million for the year in an economic 
environment that continues to be challenging. 

Burswood property update
Refurbishment and redevelopment was the major focus for the year with the highlight being 
the continued improvements to gaming and food and beverage facilities. The major works 
included the upgrade of the main gaming fl oor, which commenced in 2007 and is due for 
completion in December 2010. The refurbishment of the third VIP Infi nity suite, the majority 
of club rooms and the river suites within the InterContinental Perth Burswood hotel were also 
part of this redevelopment. 

Work commenced on two VIP luxury villas to be built in the hotel grounds. The Atrium Buffet 
Restaurant and the Spice Lounge Bar in the lobby of the InterContinental Perth Burswood are 
also undergoing refurbishments. The restaurant and bar are expected to open in December 2010. 

“ Burswood will undertake 
capital expenditure totalling 
approximately $350 million 
over the next 36 months to 
create a property that can 
successfully compete 
against the new integrated 
resorts in the Asian region”

Barry Felstead
Chief Executive Offi cer
Burswood

Proposed VIP luxury villas

10    CROWN  LIMIT E D AN N UAL REPORT 2010

Burswood VIP gaming

Burswood, Carbon Sports Bar

“ ...upgrading and 
expanding the 
Burswood offering 
will secure its position 
as a world-class 
integrated resort”

In July 2010, Burswood received in-principle support from the Western Australian Government 
to expand the existing casino complex in order to accommodate an increase in gaming product. 
This increase is currently subject to the approval of the Gaming & Wagering Commission of 
Western Australia. 

Together with the expansion of the main casino fl oor and the InterContinental Perth Burswood 
hotel, other capital projects include the development of the Rockpool Bar & Grill restaurant 
and premium Japanese and Italian restaurants. Additionally, the InterContinental Perth Burswood’s 
pool and resort facilities will be upgraded and a roof-top VIP gaming salon will offer a unique 
gaming experience to VIP customers. 

This investment in upgrading and expanding the Burswood offering will secure its position as 
a world-class integrated resort. The full benefi ts will be delivered from the 2013 fi nancial year 
onwards and the investment is expected to be earnings and value accretive for shareholders. 

Local gaming and Club Burswood
The replacement of the raised fl oor in the main casino, a key phase of the main gaming fl oor 
refurbishment, caused disruption to central casino operations from November 2009, particularly 
to table games. This, coupled with a softening in leisure and hospitality spending, impacted main 
fl oor gaming revenue. The replacement of the raised fl oor was completed at the end of April 
2010. Since completion of this work, gaming revenue is slowly returning to normal levels. The 
balance of the main gaming fl oor refurbishment is due for completion in December 2010 and 
has been planned to minimise disruption to patrons.

The gaming machines area featured a number of tailored events and a range of new games 
were developed. The Meridian Room mid-tier electronic gaming facility has underpinned 
continued growth.

A number of strategies were implemented in Burswood’s loyalty program, Club Burswood, 
to create interest during the year which has resulted in strong year-on-year growth of new 
memberships. Food and beverage promotions along with main gaming fl oor entertainment 
enhanced the customer experience.

CROWN LIMITED ANNUAL REPORT 2010    11

BUR S WOOD CONTINUED

Burswood, Yú restaurant

Burswood, (A)LURE Dining Room and Bar

VIP program play
International gaming achieved double-digit growth this year. This can be attributed to an 
increase in new business, as well as the development of joint initiatives with Crown Melbourne.

Burswood’s position in the international market has been enhanced by the Pearl Room and 
the Infi nity suites. Six private salons and luxurious international gaming facilities, coupled with 
a reputation for premium customer service, ensures the Pearl Room’s continued success.

Hotels 
The InterContinental Perth Burswood maintained its position as the leading luxury hotel in Perth 
despite being under refurbishment for a signifi cant portion of the year, weaker conferencing 
business and the softening of the Perth hotel market. 

Holiday Inn Burswood benefi ted from customers staying overnight to attend concerts at the 
Dome and the Theatre. This was driven by innovative promotions with Burswood’s sponsorship 
partners and entertainment packages built around long-running shows such as Chicago, 
Cats and Mamma Mia driving the hotel business. 

Restaurants and bars
Burswood’s restaurant and bar portfolio maintained its signifi cant contribution with year-on-year 
growth. This was driven by the success of Carvers Buffet restaurant and Snax Café on the 
main gaming fl oor, both of which opened in August 2009. Effective advertising, promotional 
offers and the large number of entertainment events held in both Burswood Dome and the 
Theatre contributed to the continued strong performance of restaurants and bars.

Burswood’s premium Asian restaurant, Yú, continued to perform above expectations due 
to Burswood’s successful dinner series and a continued focus on advertising and promotion. 
(A)LURE Dining Room and Bar won Western Australia’s Best Seafood Restaurant and Best 
Wine List Awards, and the Carbon Sports Bar was again awarded Western Australia’s Best 
Sporting Entertainment Venue by the Australian Hotels Association.

A key focus again this year was on the issue of responsible service of alcohol, with a number 
of initiatives supported throughout the year. Burswood was awarded the Australian Hotels 
Association Responsible Service of Alcohol Award for Western Australia. 

In other business initiatives, Burswood continued to focus on securing new entertainment 
line-ups such as themed glamour events in EVE nightclub. Increasing electronic communication 
and promotion of the product-focused website were also priorities.

“ Effective advertising, 
promotional offers and 
the large number of 
entertainment events 
held in both Burswood 
Dome and the Theatre 
contributed to continued 
strong performance 
of restaurants and bars.”

12    CROWN  LIMIT E D AN N UAL REPORT 2010

Entertainment and events
Burswood was awarded Western Australia’s Best Live Entertainment Award by the Australian 
Hotels Association during the year. More than 675,000 patrons visited the Complex to attend 
either a Dome or Theatre show.

The majority of Dome shows were well supported which resulted in multiple performances and 
record attendances. Major Dome shows included Simon & Garfunkel, Pink, Beyonce, Black 
Eyed Peas, Britney Spears, George Michael and Lady Gaga.

Burswood Theatre also achieved an unprecedented number of long running shows with Chicago, 
Cats and Mamma Mia all drawing good crowds. It also hosted a number of successful 
performances including Jimmy Barnes, Swan Lake and John Farnham. The implementation of 
dedicated show packages has also driven accommodation and restaurant activity. 

Burswood continues to be recognised as one of Australia’s leading meetings and events venues. 
This year, Burswood focused on implementing a dynamic pricing structure and incentive offers 
to drive business locally as well as from the eastern states. 

Signature events hosted at the Complex included the Queensbury Charity Challenge and the 
Melbourne Cup Luncheon. Major conferences were also held at the Complex including the 
Asia Pacifi c Oil and Gas, West Australia Primary Principals Association, CSIRO Greenhouse 
2009 and CPA Week.

Once again, Burswood partnered with a number of charities in support of their annual gala balls 
this year including the high profi le and very successful charity ball for Ronald McDonald House 
Charities. Other charities which held events at Burswood included The Anglicare Op Shop Ball, 
Youth Focus ‘Night of Nights’ and the seventh annual Amanda Young Foundation Ball.

Burswood host-sponsored STYLEAID, a fashion fundraiser that benefi ts the Western Australian 
Aids Council. Also in the fashion arena, the annual Boobalicious Ball was host-sponsored by 
Burswood and run by adultshop.com in support of the Breast Cancer Foundation of WA.

In March 2010, Burswood hosted Sir Richard Branson who was supporting a series of Strike 
A Chord For Cancer Foundation events that were host-sponsored by Burswood. The Foundation 
helps children that need inspiration and a distraction from their fi ght against cancer. The day 
culminated in a ‘Branson by the Pool’ event at Burswood, attended by over 900 guests. The 
Strike A Chord For Cancer Foundation Ball is held annually at Burswood.

“ Burswood was 
awarded Western 
Australia’s ‘Best Live 
Entertainment Award’ 
by the Australian Hotels 
Association in the year.”

Pearl Room

Burswood casino entry

CROWN LIMITED ANNUAL REPORT 2010    13

Melco Crown Entertainment

Overview
Crown held a 33.4 percent equity interest in Melco Crown, a joint venture between Crown and 
Melco International Development Limited, as at 30 June 2010. Melco Crown was listed on the 
NASDAQ in December 2006 and has two premium properties, City of Dreams and Altira Macau. 
The joint venture also operates Mocha Clubs. 

Melco Crown is one of only six sub-concessionaires permitted to operate gaming in Macau, 
a Special Administrative Region of the People’s Republic of China. As the only Chinese 
territory where gaming is legal, the Macau gaming market exhibited strong growth with gaming 
revenue for the year to June 2010 up 51.3 percent, while the number of tourists increased 
8.5 percent to 23.6 million. 

Crown Towers, LAN bar

Crown’s share of Melco Crown’s normalised result for the period was a loss of $42.7 million, after 
adding back Crown’s share of a below theoretical win rate variance and pre-opening expenses. 

“ ...the Macau gaming 
market exhibited strong 
growth with gaming 
revenue for the year 
to June 2010 up 
51.3 percent...”

This year, Melco Crown completed a US$600 million issuance of eight year high-yield bonds, 
the proceeds from which were used principally to reduce existing debt. Melco Crown also 
negotiated favourable changes to its banking covenants. 

City of Dreams
City of Dreams had its fi rst full year of operation this year. Melco Crown recently announced 
that good progress has been made in the quarter to June 2010, with quarterly rolling chip 
volume increasing 24 percent sequentially. Melco Crown also announced that it delivered 
a 9 percent sequential increase in mass market table games revenue in the same quarter. 

A key attraction for City of Dreams going forward will be Franco Dragone’s ‘The House of 
Dancing Water’, a live show created specifi cally for the purpose-built Theatre of Dreams, 
which opened in September 2010. 

Altira Macau
Altira Macau is primarily focused on meeting the cultural preferences and expectations of Asian 
VIP rolling chip customers. Altira Macau continues to perform better under its traditional VIP 
model and profi tability has continued to benefi t from the commission cap implemented in 2009.

Mocha Clubs
Mocha Clubs feature approximately 1,500 gaming machines in eight locations and represent 
the largest non-casino based operations of electronic gaming machines in Macau.

City of Dreams, Hard Rock hotel lobby

14    CROWN  LIMIT E D AN N UAL REPORT 2010

Other Investments

Betfair 
Crown holds a 50 percent interest in Betfair Australasia under a joint venture established in 
2004 with Betfair UK (The Sporting Exchange Limited), the world’s largest betting exchange.

Betfair is a betting exchange for customers resident in Australia or New Zealand. The betting 
exchange operates an online market where individuals with differing views on an event can make 
fi xed-price bets, effectively wagering between themselves. Betfair’s services are exclusively 
provided via the internet and via telephone. It does not operate retail premises, nor does it 
have an on-course presence.

Crown’s equity accounted share of Betfair’s loss was $5.7 million. The loss is primarily due 
to an increase in legal fees and product fees (the subject of a legal challenge in NSW). During 
the year, Crown made a further $4.0 million loan to Betfair, thereby resulting in a total debt owed 
to Crown of $11.7 million.

Cannery 
Crown holds a preferred instrument in Cannery Casino Resorts (Cannery) which is recorded in the 
Crown balance sheet as an Available-For-Sale fi nancial asset. Crown is awaiting Pennsylvania 
regulatory approval to convert this preferred instrument to equity. Upon conversion, Crown will 
hold a 24.5 percent share in Cannery.

Based in the United States, Cannery operates the Meadows Racetrack and Casino in 
Pennsylvania and Cannery Casino, East Side Cannery and Rampart Casino in Las Vegas. 
In early 2010, Crown agreed to contribute a further $20.6 million (US$18.4 million) towards its 
investment in Cannery as part of Cannery’s external debt refi nancing. All shareholders of 
Cannery contributed further equity in order to reduce existing external debt. Crown contributed its 
pro rata share of the new equity. By participating in the equity investment, Crown has maintained 
its ownership share in Cannery, which remains subject to Pennsylvania regulatory approval.

Aspinalls 
Crown holds a 50 percent equity interest in Aspinalls, which was written down to nil in 2009. 

Aspinalls is a long-established UK-based casino operator whose subsidiaries operate the 
Aspinall’s Club in London’s Mayfair and three regional casinos in Newcastle, Swansea and 
Northampton (the latter in a joint venture with Kerzner UK Limited).

Crown had previously provided debt facilities to Aspinalls which were, as at 30 June 2010, drawn 
to £17.6 million. As part of a loan restructure, Crown agreed to provide additional loan facilities 
including a new term loan of £6.0 million to the Aspinalls Group, a gaming guarantee facility of 
up to £10.0 million, which replaces Crown’s existing gaming guarantee facility of £6.25 million, 
and a new loan facility of £1.6 million to the Aspinalls holding company.

In July 2010, the new term loan of £6.0 million was drawn by Aspinalls and was used to reduce 
existing bank debt, resulting in a total debt owed to Crown of £23.6 million.

Gateway 
Crown’s equity and debt investments in Gateway had previously been written down to nil. 
Subsequent to year end, Gateway has fi nalised a restructure of its equity and debt so that 
Crown and its joint venture partner, Macquarie Group, now each own 1% of the restructured 
entity. Crown was not required to contribute any further capital and has been released from 
all obligations. The restructure has no material impact on Crown’s fi nancial results.

CROWN LIMITED ANNUAL REPORT 2010    15

Sustainability Report

Our People
Crown places signifi cant emphasis on employee engagement and satisfaction, as is evidenced 
by its commitment to offering access to training and development opportunities for its workforce 
of more than 9,600 employees. 

Across its Crown Melbourne and Burswood businesses, which are the largest single-site private 
sector employers in Victoria and Western Australia, over 370,000 hours of job training are 
undertaken annually.

In 2009, Crown was the fi rst employer to sign the Australian Employment Covenant. Over the 
past 12 months Crown’s indigenous employment strategy, guided by dedicated employment 
coordinators, has facilitated the increase of its indigenous workforce. Over 60 indigenous 
Australians have been employed in the Crown Melbourne and Burswood complexes to date. 
Crown’s indigenous employment strategy is regarded as a best practice model for other 
employers across the country. The program boasts a high retention rate with a signifi cant 
number of people settling into permanent secure employment and building strong careers. 

Crown Melbourne
This year’s opening of the new $10 million purpose-built training facility for Crown College, which 
has been in operation for the past 15 years, exemplifi es Crown Melbourne’s commitment to 
continued investment in its employees.

Training for up to 300 employees can take place across the general purpose and computer- 
equipped training rooms, the 70-seat auditorium, and the dedicated Table Games and 
Gaming Machines training areas. The new 70-seat training restaurant and bar, Culinarium, 
offers a training environment second to none for Food and Beverage employees. 

As a Registered Training Organisation, Crown Melbourne has developed and delivered high- 
quality accredited courses at the College and has worked with industry and education-sector 
partners to ensure a broad range of development opportunities is available. 

Currently, 16 percent of Crown Melbourne employees are participating in accredited training 
across 13 qualifi cation streams covering all areas of the business. 

Crown Melbourne’s three main Learning Pathways programs offer frontline employees, supervisors 
and managers a clear course to achieve their career goals. In partnership with Swinburne 
University, Learning Pathways has been aligned to the Australian Qualifi cations Training 
Framework enabling Crown Melbourne employees to gain nationally recognised qualifi cations. 
The Learning Pathways initiative strongly supports the Victorian Government’s Securing Jobs 
for the Future – Skills for Victoria strategy.

Steve Herbert, Parliamentary Secretary 
for Education and Parliamentary 
Representative for Eltham 
– Opening of Crown College

“ ...opening of the new 
$10 million purpose-built 
training facility for Crown 
College exemplifi es 
Crown Melbourne’s 
commitment to 
continued investment 
in its employees.”

Crown Melbourne participates in NAIDOC week

16    CROWN  LIMIT E D AN N UAL REPORT 2010

Crown Melbourne, Open Family Christmas

Participants of Burswood’s Australian Employment Covenant 

Employees were further encouraged to develop a fulfi lling and long-term career at Crown 
Melbourne this year with the launch of Crown Careers Expo online, which supports the 
facilitation of career moves into other frontline roles within the business.

To support the launch of the customer loyalty program, a company-wide training program 
on Crown Signature Club was implemented in conjunction with a customer service values 
training program aimed at strengthening Crown’s brand.

Health and safety continued to be a priority. Crown Melbourne’s Senior Management 
Team participated in Health & Safety Executive Due Diligence Workshops during the year, 
reinforcing legal obligations and emphasising the importance of safety leadership in senior 
management roles. 

The new online incident, hazard and risk reporting system was also launched resulting 
in improved hazard reporting and control. During the year, Crown Melbourne committed 
to renewing its WorkSafe Self Insurance Approval. 

In September 2010, Crown Melbourne was named “Victorian Employer of the Year” at the 
Victorian Training Awards 2010.

Burswood
The commitment and professionalism of Burswood’s employees underpinned the strong results 
achieved this year, with a high level of customer satisfaction evident across the complex.

Burswood signifi cantly expanded its training activities during the fi nancial year. The focus 
was on developing and improving service capability, improving performance systems and 
launching new online learning courses. Diversity in the workplace has also been a key focus 
throughout the year.

Burswood introduced its own Apprentice, Trainee and Trainer of the Year Awards to provide 
recognition to those employees who participate in training and learning and development at 
Burswood.

A Leadership Development Program was also introduced this year. The program identifi es 
developing leaders within the business and assists them in reaching their full potential over 
a year-long training program.

The introduction of Burswood’s mentoring program has seen over 35 experienced managers 
assume mentoring roles within the business to support and assist other staff members in 
their careers at Burswood.

CROWN LIMITED ANNUAL REPORT 2010    17

“ Burswood signifi cantly 
expanded its training 
activities during the 
fi nancial year.”

S US TAINABILITY REPORT CONTINUED

“ Crown is committed to the 
promotion of responsible 
service of gaming as part 
of its business.”

Professor John Horvath A.O. 
Chair
Crown Responsible Gaming 
Committee

Responsible Gaming
Crown continues to be a leader in the development and implementation of initiatives that 
support responsible gaming. The commitment to good gaming practices is evident in the 
signifi cant resources dedicated to promoting responsible gaming and providing assistance 
to patrons who may be experiencing diffi culty with their gaming behaviours at both Crown 
Melbourne and Burswood complexes.

Subsequent to year end, the Crown Board established a Board Committee dedicated to 
overseeing responsible gaming at Crown. The Responsible Gaming Committee is chaired by 
newly appointed Crown Director, Professor John Horvath. The Committee is charged with 
reviewing and monitoring Crown’s responsible gaming programs, recommending policies 
and procedures to enhance the effectiveness of those programs and promoting awareness 
of responsible gaming issues.

Crown is serious about ensuring that staff members understand Crown’s responsible gaming 
programs. From induction through to ongoing training, they are trained to look out for, and make 
managers aware of, observable signs that indicate a customer may be experiencing diffi culty 
with their gaming behaviours. Staff regularly participate in information sessions and complete 
refresher courses on the responsible service of gaming. Staff at both Crown Melbourne and 
Burswood know the steps to take to ensure individuals are directed to their respective 
Responsible Gaming Support Centres or to make their Responsible Gaming Liaison Offi cers 
aware of the behaviours. 

Crown Melbourne
Crown Melbourne’s Responsible Gaming Support Centre has been in operation since 2002. 
The centre, which is a world-fi rst responsible gaming initiative, is an in-house facility that operates 
24-hours a day, seven days a week. It is staffed by an experienced team including Crown 
Melbourne’s Responsible Gaming Liaison Offi cers who provide services around the many 
responsible gaming initiatives and programs including the Self-Exclusion Program. Other 
initiatives include access to on-site Responsible Gaming Psychologists and the availability of 
the Chaplaincy Support Service.

Crown Melbourne has been a pioneer in the development of pre-commitment systems, having 
fi rst implemented a voluntary system, the Play Safe Limits program, in 2003 as one of its many 
responsible gaming initiatives. The program allows gaming machine and fully automated table 
games customers to set daily individual spend and time limits, or a combination thereof, as well 
as an optional annual spent limit, using their Crown Signature Club Card. 

Availability of information on Crown Melbourne’s established responsible gaming programs 
is key to successfully assisting customers to address problem behaviours associated with 
gaming. Responsible gaming materials are readily available throughout the complex, on the 
gaming fl oor and via the Responsible Gaming Support Centre. Furthermore, contact telephone 
numbers for Crown Melbourne’s Responsible Gaming Support Centre and Gambler’s Help are 
displayed on gaming machines, table games, ATMs, brochures, Crown Signature Club information 
desks and in newsletters.

This year marked the fi rst full year of operation of Crown Melbourne’s new Responsible 
Gambling Code of Conduct. The Code brought all the responsible gaming initiatives that 
Crown Melbourne had been actively implementing for a number of years under one banner. 
It is available in a number of languages.

Crown Melbourne has established strong links with support services such as Gambler’s Help 
and relevant assistance programs, with regular interactions to ensure provision of appropriate 
assistance to customers seeking help. Crown Melbourne is represented on the Victorian 
Responsible Gambling Ministerial Advisory Council and on their working groups and committees.

18    CROWN  LIMIT E D AN N UAL REPORT 2010

Hon. Terry Waldron, Minister for Racing and Gaming – Opening of Burswood’s 
Responsible Gambling Information Centre

Simon O’Donnell, ambassador for Responsible Gambling Awareness Week, 
and Fr James Grant, Crown Melbourne’s Chaplain

Crown Melbourne has participated in Responsible Gambling Awareness Week (RGAW), a 
state wide government, community and industry initiative, since its inception and this year 
hosted a morning tea with stakeholder attendees and the media. Former Australian cricketer, 
Simon O’Donnell, an ambassador for RGAW and Crown Melbourne’s Chaplain, Fr James 
Grant, spoke about the key themes for the week – knowledge, balance and control. Crown 
Melbourne’s involvement highlights the importance of the partnership between the gaming 
industry, state government and the community sector in promoting responsible gaming.

Burswood
Awareness continues to increase for Burswood’s Responsible Gambling Information Centre, 
which opened in 2009. Burswood’s centre is an in-house facility manned by experienced staff 
who deal with customers who may be experiencing diffi culties with their gaming behaviours. The 
responsible gaming team at the Centre provide information about Burswood’s many responsible 
gaming initiatives and programs such as the Self-Exclusion Program. 

Burswood recently updated its online training program for staff, ensuring they have access to 
the latest best practice information on responsible gaming. The training updates also include 
the development of an ongoing refresher program for staff. 

In July 2010, Burswood introduced player pre-commitment and player activity statement 
functionality. Patrons who play Burswood’s gaming machines are able to set fi nancial and time 
limits regarding their play. Additionally patrons are able to obtain a statement that details their 
gaming activity. 

This year, during Awareness Week, Burswood, in collaboration with State government, community 
and industry partners, hosted and presented at an inaugural half-day forum. The Minister for 
Racing and Gaming formally opened Awareness Week and Professor Jan McMillan delivered 
a key note address. 

Burswood’s annual forum with Gambling Help WA (GHWA) included industry partners for the 
fi rst time this year. The forum continued to build collaboration between workplaces in order 
to develop relationships among industry stakeholders. Burswood’s presentations outlined its 
strategic approach, guiding principles and achievements. During the forum, GHWA provided 
case studies to staff on the issues patrons confront in counselling and how counsellors engage 
and treat individuals who have developed problem behaviours. 

Burswood has continued to engage, develop and maintain relationships with a wide range of 
community service organisations and industry partners, raising awareness of responsible gaming and 
the services provided by Burswood to assist patrons who develop a problem with their gambling.

CROWN LIMITED ANNUAL REPORT 2010    19

“ Burswood’s continuous 
responsible gaming 
training for staff 
underpins its focus on 
providing assistance 
to customers who 
experience problems 
with their gaming 
behaviours.”

S US TAINABILITY REPORT CONTINUED

Crown Melbourne supporting The Million 
Dollar Lunch

“ ...Crown Melbourne 
responds and provides 
assistance, donations 
and support to a broad 
range of community 
needs.”

Community
Community involvement is driven by the belief that we have both responsibility and opportunity 
to assist in the growth and development of the local communities where Crown’s people and 
staff live and work. 

This year, Crown and its employees provided support to projects that focused on a variety of 
charitable causes from individuals who suffer illness to established care agencies. Contributions 
were made in various forms including sponsorship arrangements and the contribution of 
resources such as staff time, use of facilities and various Crown Packages that can be further 
used to raise monies for the charities.

Crown Melbourne 
From large organisations to individuals affected by tragedy, Crown Melbourne responds and 
provides assistance, donations and support to a broad range of community needs.

Crown Melbourne is proud that its staff volunteer their time and efforts each Christmas Day to help 
pack and distribute over 250 hampers fi lled with ingredients donated by Crown Melbourne as 
part of the Open Family Australia Christmas program.

For over fi ve years, Crown Melbourne has sponsored and hosted the My Room Ball. My Room 
was formed in 1993 by three families who had children undergoing chemotherapy and wanted 
to support the Oncology Unit at The Royal Children’s Hospital in Melbourne.

Crown Melbourne also supports Challenge’s Robert Allenby Gala Dinner and Diamonds are a 
Girl’s Best Friend Dinner for children living with cancer and other life-threatening blood disorders. 

Over the past fi ve years, the KOALA Foundation (Kids Oncology And Leukaemia Action 
Foundation) has received over $7.56 million from its annual fundraising event that brings 
together some of Australia’s most infl uential people. Crown Melbourne hosts The Million 
Dollar Lunch and donates food, the venue, various prizes and raffl e items, along with staff 
and management teams who work at the event for the benefi t of the KOALA Foundation. 

Crown Melbourne also sponsors and hosts Starry, Starry Night, which raises funds for The 
Alannah and Madeline Foundation. This year, over $620,000 was raised to help protect children 
from violence and its devastating effects.

Crown Melbourne is involved with The Shane Warne Foundation, which donates monies 
raised at events to charities that work with seriously ill and underprivileged Australian children. 
Crown Melbourne sponsors and hosts a number of the Foundation’s events including the 
Footy Finals Luncheon, the Boxing Day Breakfast and the Joe Hachem and Shane Warne 
Charity Poker Tournament.

KOALA Foundation Christmas morning tea

20    CROWN  LIMIT E D AN N UAL REPORT 2010

Salvation Army Easter Appeal

Richard Branson – Strike A Chord for Cancer Foundation event

“ Burswood’s employees 
are an integral part of 
the community support 
program.”

Burswood
Burswood’s community support program works with a portfolio of over 20 local charity partners 
that help meet various needs in Western Australia.

Burswood supports a number of local, welfare-based agencies including a 10-year partnership 
with Foodbank Western Australia which sees Burswood chefs prepare 9,000 litres of soup annually 
for distribution to those in need. This year, the chefs were also involved in a local 6PR radio 
promotion to fi nd Perth’s best soup recipe, which the chefs served during The Salvation Army 
lunchtime food run. 

Burswood’s employees are an integral part of the community support program. For 12 years, 
they have provided much needed support to the Anglicare WA Winter Appeal donating blankets, 
clothing and food items. Employees also support the Christmas Appeal for St Vincent’s, 
donating items like hampers and bedding. This year, Burswood launched an Easter Appeal for 
The Salvation Army and staff donated chocolate Easter eggs and treats. The Juvenile Diabetes 
Research Foundation Australia Walk to Cure is also supported by Burswood employees. 

Burswood has a long-term partnership with The St Vincent de Paul Society. This year Chief 
Executive Officer, Barry Felstead, participated in the inaugural CEO Sleepout in Western 
Australia, raising over $34,000 in support of homeless services across Australia. 

A new initiative this year included major support of Telethon, a long-running televised Perth 
fundraiser for the Princess Margaret children’s hospital. 

Burswood is a proud partner of Youth Focus, a not-for-profi t organisation dedicated to the 
prevention of youth suicide and depression. The organisation’s annual Night of Nights Ball 
is held at Burswood.

Importance is placed on providing support and patronage to the arts in Western Australia. Young 
Artists With Artitude each year gives 22 young artists the chance to exhibit in the Lobby of the 
InterContinental Perth Burswood, with one artist receiving a $5,000 grant from Burswood. 

Burswood again sponsored the annual Storm The Stage competition. An arts initiative developed 
with the Rotary Club over the past six years, it gives young performers the chance to showcase 
their talents on a world-class stage. 

Reinforcing Burswood’s commitment to safety in the community, Burswood has an important 
15-year partnership with Crime Stoppers in WA and is host-sponsor to the annual WA Police 
Offi cer of the Year Awards. 

CROWN LIMITED ANNUAL REPORT 2010    21

S US TAINABILITY REPORT CONTINUED

Burswood Environment Committee

“ Crown’s vision is to 
play a leadership role 
in sustainable business 
practice in the gaming 
and entertainment 
industry.”

Environment
Crown again participated in the Carbon Disclosure Project (CDP), which is run by an independent 
not-for-profi t organisation that holds the largest database of corporate climate change information 
in the world.

Crown’s vision is to play a leadership role in sustainable business practice in the gaming 
and entertainment industry. In order to achieve this, Crown looks to expand its environmental 
sustainability efforts going forward by following the Global Reporting Initiative Guidelines 
in its sustainability reporting and by bringing operations in line with global environmental 
management standards. 

Crown Melbourne
This year, Crown Melbourne implemented a number of sustainability initiatives including a 
comprehensive monitoring and reporting system that provides live data for measuring electricity, 
gas and water consumption. 

State-of-the-art energy and water effi ciency technologies were adopted during the development 
of the Crown Metropol and Crown Conference Centre, both of which opened this year. 

Energy Effi ciency
Crown Melbourne continues to reduce energy consumption through initiatives such as a 
site-wide lighting review to identify lighting replacement and control upgrade opportunities. 

The installation of 13 new KONE lifts at Crown Towers will incorporate a number of energy saving 
features that will result in a total annual energy savings of over 1.2 million kWh. This represents 
greenhouse gas savings of more than 1,500 tonnes, equivalent to powering 128 Victoria homes 
or removing 386 cars from the streets. 

Water Conservation
Crown Melbourne continued water reduction initiatives through its approved waterMAP 
program. A complex-wide review of water fi ttings resulted in a number of upgrades and 
water-saving installations. 

The installation of waterless woks throughout Crown Melbourne was one of the more progressive 
initiatives. A signifi cant amount of water is used during wok cooking and Crown Melbourne 
restaurants have been able to save up to 5,000 litres per day per waterless wok stove, a total of 
1.8 million litres per year.

Life Cycle Management
Crown Melbourne works with suppliers, employees, customers and waste management 
contractors to develop more sustainable consumption and production patterns across the 
total life cycle of products and services.

The polystyrene recycling scheme at Crown Melbourne is a good example of the Life Cycle 
Management program. Over 15 cubic metres of polystyrene is generated per day (5,475 
per year) at the complex, primarily from the food and beverage outlets, all of which is diverted 
to a recycling facility where it is crushed, melted and reused as offi ce stationery.

Crown Melbourne also continued its positive track record in waste management by extending 
its certifi cation under Sustainability Victoria’s Waste Wise scheme. The successful organics 
composting system diverted over 1,100 tonnes of landfi ll, an increase of over 80 percent on 
2009 levels.

22    CROWN  LIMIT E D AN N UAL REPORT 2010

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Crown’s Monthly Levels of Organic Waste Recycling

Crown’s Food Waste Lifecycle Management Process

“ Burswood places 
high priority on 
environmental issues...”

Burswood
Burswood places high priority on environmental issues, with an Environmental Committee in 
place to create initiatives and carry them out across the business.

Ongoing staff communications and involvement helped increase staff awareness of Burswood’s 
environmental initiatives. Staff participation in Burswood’s inaugural ‘B Green’ week was 
signifi cant and a number of communication channels delivered positive environmental lessons. 

Energy Effi ciency
As part of Burswood’s ongoing energy monitoring program, further energy saving initiatives 
this year included completion of the chiller replacement program, which has improved energy 
effi ciency by 10 to 15 percent. The continuing upgrade to energy effi cient lighting and replacement 
of pneumatic controls with direct digital controls throughout the Complex has also resulted in 
direct energy savings. Furthermore, the Holiday Inn Burswood implemented a modulated set 
point for water heating, again reducing energy consumption across the hotel.

Despite the signifi cant development works during the past year, Burswood maintained, and 
in some areas reduced, energy use, with fi gures showing a 3 percent reduction in total 
energy consumed.

Water Conservation
A number of water saving initiatives were identifi ed and implemented this year including 
installation of 3.5 litre hand basin tapware restrictors across the whole complex. The Holiday 
Inn Burswood also installed water effi cient shower heads. New water effi cient dishwashers 
were installed in Yù and staff café kitchens. Pool covers were fi tted to the InterContinental 
Perth Burswood indoor pool and spa as well as the outdoor spa.

An assessment of the quantifi able water saving initiatives undertaken this year at Burswood 
has shown a reduction in water use of approximately 20 million litres a year.

Life Cycle Management
Burswood appreciates the need for a whole of life cycle approach to waste management and 
continues to adopt initiatives that help reduce waste.

Burswood undertook a number of steps this year aimed at reducing waste. Two initiatives 
were implemented with the assistance of funding grants. The Packaging Stewardship Forum 
Public Place Recycling is a complex-wide recycling program and the Burswood Strategic 
Waste Initiatives Scheme involves the trial implementation of a collection service of food 
waste which is then composted. 

CROWN LIMITED ANNUAL REPORT 2010    23

 
 
 
Corporate Governance Statement

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The Crown Limited Board is committed to the implementation and maintenance of good corporate governance practices. 

This Statement sets out the extent to which Crown Limited (Crown) has followed the best practice recommendations set by the 
ASX Corporate Governance Council (the Principles and Recommendations) during the twelve month period ending 30 June 2010.

Principle 1
Lay solid foundations for management and oversight 

Functions reserved for the Board 

The Board is responsible for guiding and monitoring Crown on behalf of its shareholders. In addition, the Board is responsible 
for identifying areas of signifi cant business risk and ensuring arrangements are in place to adequately manage those risks. 

The Board has adopted a formal Board Charter which sets out a list of specifi c functions which are reserved for the Board. 

Functions delegated to senior executives 

Crown’s senior executives have responsibility for matters which are not specifi cally reserved for the Board (such as the day-to-day 
management of the operations and administration of Crown). 

Process for evaluating performance of senior executives 

Crown has established processes for evaluating the performance of its senior executives. In summary, each senior executive is 
evaluated against the achievement of pre-agreed performance objectives. The evaluation process is conducted annually and is 
followed by the determination of appropriate remuneration of the relevant senior executive. 

Detailed information regarding Crown’s remuneration practices is provided in the Remuneration Report. An evaluation of senior 
executives took place following the end of the fi nancial year and in accordance with the processes described in the Remuneration 
Report. 

Induction process for new executives 

Crown executives are required to undertake formal induction training through Crown Melbourne’s on-site accredited training facility 
– Crown College. 

The program involves training about: 

•  the history and development of the Crown brand and business; 

•  the main legal and regulatory obligations affecting the Crown business; 

•  Crown’s responsible gaming policies and procedures; and 

•  the rights and obligations of Crown employees. 

As part of the induction program, executives are required to successfully complete a series of online training modules and to pass 
the associated assessment. 

More information

A full copy of the Crown Board Charter is available at: 
www.crownlimited.com under the heading Corporate Governance – Charters.

24    CROWN  LIMIT E D AN N UAL REPORT 2010

 
 
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Principle 2
Structure the Board to add value

Composition of the Board 

As at the date of this Statement, the Board comprises the following twelve Directors: 

•  James D Packer 

Executive Chairman 

•  John H Alexander BA 

Executive Deputy Chairman 

•  Benjamin A Brazil BCom LLB 

Independent, Non-Executive Director 

•  Christopher D Corrigan 

Independent, Non-Executive Director 

•  Rowen B Craigie BEc (Hons) 

Chief Executive Offi cer and Managing Director 

•  Rowena Danziger BA, TC, MACE 

Independent, Non-Executive Director 

•  Geoffrey J Dixon 

Independent, Non-Executive Director 

•  David L B Gyngell

Independent, Non-Executive Director 

•  Professor John S Horvath AO, MB, BS (Syd), FRACP

Independent, Non-Executive Director

•  Ashok Jacob MBA 

Non-independent, Non-Executive Director 

•  Michael R Johnston BEc, CA 

Non-independent, Non-Executive Director 

•  Richard W Turner AM, BEc, FCA 

Independent, Non-Executive Director 

Mr David H Lowy resigned as a director on 22 June 2010.

Information about each current Director’s qualifi cations, experience and period in offi ce is set out in the Directors’ Statutory Report.

The roles of Chair and Chief Executive Offi cer are exercised by separate persons. James Packer acts as Executive Chairman and 
Rowen Craigie as Chief Executive Offi cer and Managing Director. 

Relationships affecting independence 

During the fi nancial year ending 30 June 2010 (until Mr Lowy’s resignation), Crown had eleven Directors, six of whom were independent 
Directors. A majority of Directors were therefore independent. 

The appointments of Professor Horvath and Mr Gyngell, which were announced on 22 June 2010, took effect on 9 September 
and 13 September 2010 respectively following the receipt of all necessary regulatory approvals. As a consequence, the Crown 
Board currently comprises twelve Directors, seven of whom are independent Directors.

The independence of Directors is assessed against a list of criteria and materiality thresholds. Those criteria have been formally 
enshrined in the Crown Board Charter. Each Director who is listed as an independent Director complies with the relevant criteria 
for independence set out in the Crown Board Charter. 

CROWN LIMITED ANNUAL REPORT 2010    25

 
 
CO RPO RATE G OVE RNANCE S TATEMENT CONTINUED

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Departure from Recommendation 2.2: The Principles and Recommendations recommend that the chair of the Board should 
be an independent Director. Crown’s Chairman is not an independent Director. The Board believes that the interests of shareholders 
are best served by a Chairman who is sanctioned by shareholders and who will act in the best interests of shareholders as a 
whole. As the Chairman has a signifi cant relevant interest in Crown, he is well placed to act on behalf of shareholders and in their 
best interests. 

Procedure for selection and appointment of new Directors 

In April 2010, the Board expanded the mandate of the Remuneration Committee to include delegated authority to deal with 
nomination issues. The newly named “Nomination and Remuneration Committee” has a formal Charter that outlines its duties 
and responsibilities. Those responsibilities include reviewing Crown’s procedure for the selection and appointment of new 
directors and developing succession plans in order for the Board to maintain appropriate experience, expertise and diversity.

Where a new Director appointment is required, the Committee adheres to procedures including the following: 

•  the experience and skills appropriate for an appointee, having regard to those of the existing Board members and likely changes 

to the Board are considered; 

•  upon identifying a potential appointee, specifi c consideration is given to that candidate’s: 

 – competencies and qualifi cations; 

 – independence; 

 – other directorships and time availability; and 

 – the effect that their appointment would have on the overall balance and composition of the Board; and 

•  fi nally, all existing Board members must consent to the proposed appointment. 

The re-appointment procedures for incumbent Directors are as outlined in Crown’s Constitution. In summary, subject to the 
specifi c matters described in the Constitution, an election of Directors must take place each year at which one third of Directors 
must retire. Any Director who has been in offi ce for three or more years and for three or more annual general meetings must also 
retire. Directors who retire are generally eligible for re-election. 

Process for evaluating performance of the Board, its Committees and its members 

A performance evaluation of the Board and of its Committees is undertaken annually, following completion of each fi nancial year, 
by way of a questionnaire sent to each Board and Committee member.

The questionnaire covers the role, composition, procedure and practices of the Board and its Committees. The individual 
responses to the questionnaire are confi dential to each Board/Committee member, with questionnaire responses to be provided 
to the Chairman of the Audit & Corporate Governance Committee for his consideration and provision of a report to the Executive 
Chairman of the Board.

An evaluation of the Board and its Committees took place following the end of the fi nancial year and in accordance with the 
processes described above. 

The mandate of the amended Nomination and Remuneration Committee now extends to reviewing Crown’s procedure for the 
evaluation of the performance of the Board, its Committees and its directors. Accordingly, responses to the Board performance 
evaluation will be reviewed by the Nomination and Remuneration Committee commencing in fi nancial year 2011.

Procedures for taking independent advice 

To enable Crown’s Board to fulfi l its role, each Director may obtain independent advice on relevant matters at Crown’s expense. 
In these circumstances, the Director must notify the Executive Chairman of the nature of the advice sought prior to obtaining that 
advice, so that the Executive Chairman can take steps to ensure that the party from whom advice is sought has no material 
confl ict of interest with Crown. The Executive Chairman is also responsible for approving payment of invoices in relation to the 
external advice. 

26    CROWN  LIMIT E D AN N UAL REPORT 2010

 
 
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In addition, each Board Committee has the full authority of the Board to: 

•  communicate and consult with external and internal persons and organisations concerning matters delegated to the Committee; and 

•  appoint independent experts to provide advice on matters delegated to the Committee. 

Crown Board Committees

To assist in carrying out its responsibilities, the Crown Board has established the following Committees:

Committees

Audit & Corporate Governance 

Finance*

Investment 

Nomination and Remuneration**

Current Members

Richard Turner (Chair) 
Rowena Danziger 
Michael Johnston 
Geoffrey Dixon (Chair) 
Michael Johnston 
Richard Turner 
James Packer (Chair) 
John Alexander 
Rowen Craigie 
Ashok Jacob 
Geoffrey Dixon (Chair) 
Chris Corrigan
James Packer

Occupational Health, Safety & Environment  Rowena Danziger (Chair) 

Risk Management 

Rowen Craigie 
Michael Johnston 
Geoffrey Dixon (Chair) 
Rowen Craigie 
Rowena Danziger 

Meetings held during FY 2010

3

0

2

1

4

2

*  The Finance Committee did not meet this fi nancial year as all relevant fi nancing matters were dealt with by the Board.
**   The Nomination and Remuneration Committee was restructured in April 2010. Its mandate was extended to include delegated authority to 
deal with nomination issues. In April 2010, Mr Corrigan replaced Mr Alexander and Mr Dixon commenced his role as Chair. There was one 
meeting of the Committee during fi nancial year 2010 subsequent to the restructure. 

In addition, a Responsible Gaming Committee was established in June 2010 to oversee and enhance Crown’s responsible gaming 
programs and performance. The Committee is comprised of the following members: John Horvath (Chair), Rowen Craigie and 
Rowena Danziger. The Committee will commence its role in fi nancial year 2011.

Each Committee has adopted a formal Charter that outlines its duties and responsibilities. 

More information

A full copy of each of Crown’s Committee Charters is available at: 
www.crownlimited.com under the heading Corporate Governance – Charters.

A description of the procedure for selection, appointment and re-election of Directors is available on the Crown website at: 
www.crownlimited.com under the heading Corporate Governance – Policies.

CROWN LIMITED ANNUAL REPORT 2010    27

 
 
CO RPO RATE G OVE RNANCE S TATEMENT CONTINUED

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Principle 3
Promote ethical and responsible decision-making 

Codes of conduct 

Crown has established separate Codes of Conduct that outline the standard of ethical behaviour that is expected of its Directors 
and of its employees at all times. The Code of Conduct for Employees is a detailed statement of the: 

•  practices required by employees to maintain confi dence in Crown’s integrity; 

•  legal obligations of employees and the reasonable expectations of their stakeholders; and 

•  responsibility and accountability of individuals for reporting and investigating reports of unethical practices. 

Policy concerning trading in company securities 

Crown has adopted a formal Securities Trading Policy which details Crown’s policy concerning trading in Crown shares by Directors, 
senior executives and employees. 

The Securities Trading Policy: 

•  includes a requirement that employees do not buy and sell Crown shares within a 12 month period (ie that they do not short trade); 

•  establishes formal “trading windows” during which Crown employees can and cannot trade in Crown shares; 

•  sets out Crown’s policy on entering into transactions in associated products which limit economic risk; and 

•  summarises the application of the insider trading provisions of the Corporations Act and the consequences of contravention thereof. 

More information

Full copies of Crown’s Code of Conduct for Directors and Code of Conduct for Employees are available at: 
www.crownlimited.com under the heading Corporate Governance – Codes.

A full copy of Crown’s Securities Trading Policy is available at: 
www.crownlimited.com under the heading Corporate Governance – Policies.

Principle 4
Safeguard integrity in fi nancial reporting

Crown Audit & Corporate Governance Committee and Charter 

As indicated above, Crown has established a formal Audit & Corporate Governance Committee to review the integrity of Crown’s 
fi nancial reporting and to oversee the independence of Crown’s external auditors. 

The members of the Audit & Corporate Governance Committee are Richard Turner (Chair), Rowena Danziger and Michael Johnston. 
All members of the Committee are Non-Executive Directors and a majority of those Committee members are independent Directors. 

The Chairman of the Audit & Corporate Governance Committee, Mr Richard Turner is an independent Director who has extensive 
fi nancial qualifi cations and experience, having been an audit partner at Ernst & Young and having held the position of Chief Executive 
Offi cer of Ernst & Young prior to his retirement in 1994. 

Further information about each Committee member’s qualifi cations and experience is set out in the Directors’ Statutory Report. 

The Audit & Corporate Governance Committee has adopted a formal Charter that outlines its duties and responsibilities. 

The Charter includes information on the procedures for selection and appointment of the external auditor of Crown and for the 
rotation of external audit engagement partners. 

More information

A full copy of Crown’s Audit & Corporate Governance Committee Charter is available at: 
www.crownlimited.com under the heading Corporate Governance – Charters.

28    CROWN  LIMIT E D AN N UAL REPORT 2010

 
 
Principle 5
Make timely and balanced disclosure 

Policy to ensure compliance with ASX Listing Rule disclosure requirements 

Crown has a formal Continuous Disclosure Policy in place which is designed to ensure compliance with ASX Listing Rule requirements. 
The Policy details processes for: 

•  ensuring material information is communicated to Crown’s Chief Executive Offi cer, its General Counsel and Company Secretary 

or a member of the Audit & Corporate Governance Committee; 

•  the assessment of information and for the disclosure of material information to the market; and 

•  the broader publication of material information to Crown’s shareholders and the media. 

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More information

A full copy of Crown’s Continuous Disclosure Policy is available at: 
www.crownlimited.com under the heading Corporate Governance – Policies.

Principle 6
Respect the rights of shareholders 

Promotion of effective communication with shareholders 

Crown has a Communications Policy which seeks to promote effective communication with its shareholders. The Policy explains 
how information concerning Crown will be communicated to shareholders. The communication channels include: 

•  Crown’s Annual Report; 

•  disclosures made to the ASX; and 

•  Notices of Meeting and other Explanatory Memoranda. 

Crown has a dedicated corporate website which includes copies of all communications and other company information. 

More information

A full copy of Crown’s Communication Policy is available at: www.crownlimited.com under the heading Corporate 
Governance – Policies.

CROWN LIMITED ANNUAL REPORT 2010    29

 
 
CO RPO RATE G OVE RNANCE S TATEMENT CONTINUED

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Principle 7
Recognise and manage risk 

Policy for the oversight and management of material business risks 

Crown has established policies for the oversight and management of material business risks and has adopted a formal Risk 
Management Policy. Risk management is an integral part of the industry in which Crown operates. 

Design and implementation of risk management and internal control systems 

As required by the Board, Crown’s management have devised and implemented risk management systems appropriate to Crown. 

Management is charged with monitoring the effectiveness of risk management systems and is required to report to the Board via 
the Risk Management Committee. The Board convened Risk Management Committee administers Crown’s Risk Management Policy. 

The Policy sets out procedures which are designed to identify, assess, monitor and manage risk at each of Crown’s controlled 
businesses and requires that the results of those procedures are reported to the Crown Board. A formal Risk Management Plan 
has been developed using the model outlined in Australia & New Zealand Standard 4360: 2004. The Plan identifi es specifi c Head 
Offi ce risks in light of major risks identifi ed at an operational level and provides the framework for the reporting and monitoring of 
material risks across the Crown group. 

The Board has received, and will continue to receive, periodic reports through the Risk Management Committee, summarising the 
results of risk management initiatives at Crown. 

Chief Executive Offi cer and Chief Financial Offi cer assurances 

The Crown Board has received assurance from the Chief Executive Offi cer and the Chief Financial Offi cer that the declaration 
provided in accordance with section 295A of the Corporations Act is founded on a sound system of risk management and 
internal control and that the system is operating effectively in all material respects in relation to fi nancial reporting risks. 

More information

A full copy of Crown’s Risk Management Committee Charter is available at: 
www.crownlimited.com under the heading Corporate Governance – Charters.

A full copy of Crown’s Risk Management Policy is available at: 
www.crownlimited.com under the heading Corporate Governance – Policies.

30    CROWN  LIMIT E D AN N UAL REPORT 2010

 
 
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Principle 8
Remunerate fairly and responsibly

Remuneration of Board members and Senior Executives 

As indicated earlier, Crown has established a formal Nomination and Remuneration Committee. The role of the Nomination and 
Remuneration Committee includes the review and recommendation of appropriate Directors’ Fees to be paid to Non-Executive 
Directors. The Committee’s Charter provides that, at the discretion of the Crown Board, the role of this Committee may be 
extended to consideration of remuneration policies to be applied to executives, including any equity-based remuneration plan 
that may be considered, subject to shareholder approval (where required). 

In the lead up to the end of the fi nancial year, the Nomination and Remuneration Committee was requested by the Board to review 
executive remuneration policies. Accordingly, following the end of the fi nancial year, the Committee has reviewed and approved:

•  the remuneration for senior executives which will apply during the fi nancial year ending 30 June 2011; and

•  the short term bonus payments made to senior executives referable to the fi nancial year ending 30 June 2010.

The current members of the Nomination and Remuneration Committee are Geoffrey Dixon (Chair), Chris Corrigan and James Packer. 

Information about each Committee member’s qualifi cations and experience is set out in the Directors’ Statutory Report. 

The Nomination and Remuneration Committee has adopted a formal Charter that outlines its duties and responsibilities. 

A summary of current remuneration arrangements is set out more fully in the Remuneration Report. 

The objective of Crown’s remuneration policy is to ensure that: 

•  senior executives are motivated to pursue the long-term growth and success of Crown; and 

•  there is a clear relationship between senior executives’ performance and remuneration. 

Policy on entering into transactions in associated products which limit economic risk 

The Crown Board has resolved that Directors and employees of the Crown group who hold Crown shares under the Executive 
Share Plan are not permitted to hedge or create derivative arrangements in respect of their Executive Share Plan shares or any of 
their interests in any of those shares. 

More information

A full copy of Crown’s Nomination and Remuneration Committee Charter is available at: 
www.crownlimited.com under the heading Corporate Governance – Charters.

A full copy of Crown’s Remuneration Policy is available at: 
www.crownlimited.com under the heading Corporate Governance – Policies.

CROWN LIMITED ANNUAL REPORT 2010    31

 
 
Nevada Information Statement

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The gaming industry in Nevada is highly regulated and Crown Limited (Crown) must maintain relevant licences to continue its 
investments in entities with gaming operations in Nevada. Each of the casinos in which Crown has an interest is subject to 
extensive regulation under the laws, rules and regulations of the jurisdiction where it is located. These laws, rules and regulations 
generally concern the responsibility, fi nancial stability and character of the owners, managers, and persons with fi nancial interest 
in gaming operations. Violations of laws in one jurisdiction could result in disciplinary action in other jurisdictions. 

Crown is registered as a publicly traded company in the state of Nevada. One of the conditions of that registration requires Crown 
to summarise relevant Nevada gaming law requirements in this Report. Crown Entertainment Complex in Melbourne and Burswood 
Entertainment Complex in Perth are regulated in a similar manner by the Victorian Commission for Gambling Regulation and 
the Western Australian Department of Racing Gaming and Liquor, respectively. We are not, however, required to summarise the 
regulations specifi c to Victoria and Western Australia in this Report. 

Nevada Government Regulation 

The ownership and operation of casino gaming facilities in Nevada are subject to the Nevada Gaming Control Act and the 
regulations promulgated thereunder (collectively, the Nevada Act) and various local regulations. Gaming operations are subject 
to the licensing and regulatory control of the Nevada Gaming Commission (the Nevada Commission), the Nevada State Gaming 
Control Board (the Nevada Board) and various county and city licensing agencies (the local authorities). The Nevada Commission, 
the Nevada Board and the local authorities are collectively referred to as the “Nevada Gaming Authorities”. 

The laws, regulations and supervisory procedures of the Nevada Gaming Authorities are based upon declarations of public policy 
that are concerned with, among other things: 

•  the prevention of unsavoury or unsuitable persons from having a direct or indirect involvement with gaming at any time or in 

any capacity; 

•  the establishment and maintenance of responsible accounting practices; 

•  the maintenance of effective controls over the fi nancial practices of licensees, including the establishment of minimum procedures 

for internal fi scal affairs and the safeguarding of assets and revenues; 

•  providing reliable record keeping and requiring the fi ling of periodic reports with the Nevada Gaming Authorities; 

•  the prevention of cheating and fraudulent practices; and 

•  providing a source of state and local revenues through taxation and licensing fees. 

Each of the entities in which Crown holds an investment and which currently operate casinos in Nevada (the casino licensees) is 
required to be licensed by the Nevada Gaming Authorities. Certain of Crown’s subsidiaries in the Cannery ownership chain have 
also been licensed or found suitable as shareholders, members or general partners, as relevant, of the casino licensees. The casino 
licensees and the foregoing subsidiaries are collectively referred to as the “licensed subsidiaries”. 

Registration as a Publicly Traded corporation 

Crown is required to be registered by the Nevada Commission as a publicly traded corporation and, as such, is required 
periodically to submit detailed fi nancial and operating reports to the Nevada Commission and to furnish any other information 
that the Nevada Commission may require. No person may become a shareholder or member of, or receive any percentage of 
profi ts from the licensed subsidiaries without fi rst obtaining licences and approvals from the Nevada Gaming Authorities. 

Additionally, local authorities have taken the position that they have the authority to approve all persons owning or controlling the 
shares of any corporation controlling a gaming licensee. Crown and the subsidiaries have obtained from the Nevada Gaming 
Authorities the various registrations, approvals, permits and licences required in order to engage in gaming activities in Nevada. 

32    CROWN  LIMIT E D AN N UAL REPORT 2010

 
 
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Suitability of individuals 

Power to investigate 

The Nevada Gaming Authorities may investigate any individual who has a material relationship to, or material involvement with, 
Crown or any of the licensed subsidiaries to determine whether such individual is suitable or should be licensed as a business 
associate of a gaming licensee. 

Offi cers, Directors and certain key employees of the licensed subsidiaries must fi le applications with the Nevada Gaming Authorities 
and may be required to be licensed by the Nevada Gaming Authorities. Crown’s offi cers, Directors and key employees who are 
actively and directly involved in the gaming activities of the licenced subsidiaries may be required to be licensed or found suitable 
by the Nevada Gaming Authorities. 

The Nevada Gaming Authorities may deny an application for licensing or a fi nding of suitability for any cause they deem reasonable. 
A fi nding of suitability is comparable to licensing and both require submission of detailed personal and fi nancial information 
followed by a thorough investigation. The applicant for licensing or a fi nding of suitability or the gaming licensee by which the 
applicant is employed or for whom the applicant serves must pay all the costs of the investigation. 

Changes in licensed positions must be reported to the Nevada Gaming Authorities and, in addition to their authority to deny an 
application for a fi nding of suitability or licensure, the Nevada Gaming Authorities have jurisdiction to disapprove a change in a 
corporate position. 

Consequences of fi nding of unsuitability 

If the Nevada Gaming Authorities were to fi nd an offi cer, Director or key employee unsuitable for licensing or to continue having a 
relationship with Crown or the licensed subsidiaries, such company or companies would have to sever all relationships with that 
person. In addition, the Nevada Commission may require Crown or the licensed subsidiaries to terminate the employment of any 
person who refuses to fi le appropriate applications. Determinations of suitability or of questions pertaining to licensing are not 
subject to judicial review in Nevada. 

Reporting requirements 

Crown and the casino licensees are required to submit detailed fi nancial and operating reports to the Nevada Commission. 
Substantially all of Crown and the licensed subsidiaries’ material loans, leases, sales of securities and similar fi nancing transactions 
must be reported to or approved by the Nevada Commission. 

Consequences of violation of the Nevada Act 

If the Nevada Commission determined that Crown or a licensed subsidiary violated the Nevada Act, it could limit, condition, 
suspend or revoke, subject to compliance with certain statutory and regulatory procedures, Crown’s Nevada gaming licences 
and those of Crown’s licenced subsidiaries. In addition, Crown and the licensed subsidiaries and the persons involved could be 
subject to substantial fi nes for each separate violation of the Nevada Act at the discretion of the Nevada Commission. 

Certain benefi cial holders of shares required to be licensed 

Generally 

Any benefi cial holder of Crown’s voting securities, regardless of the number of shares owned, may be required to fi le an application, 
be investigated and have his or her suitability as a benefi cial holder of the voting securities determined if the Nevada Commission 
has reason to believe that such ownership would otherwise be inconsistent with the declared policies of the State of Nevada. The 
applicant must pay all costs of investigation incurred by the Nevada Gaming Authorities in conducting any such investigation. 

The Nevada Act requires any person who acquires more than 5% of any class of Crown’s voting securities to report the acquisition 
to the Nevada Commission. The Nevada Act requires that benefi cial owners of more than 10% of any class of Crown’s voting 
securities apply to the Nevada Commission for a fi nding of suitability within thirty days after the Chairman of the Nevada Board 
mails a written notice requiring such fi ling. 

CROWN LIMITED ANNUAL REPORT 2010    33

 
 
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Institutional investors 

Under certain circumstances, an “institutional investor” as defi ned in the Nevada Act, who acquires more than 10% but not more 
than 25% of any class of Crown’s voting securities, may apply to the Nevada Commission for a waiver of such fi nding of suitability 
if such institutional investor holds the voting securities for investment purposes only. 

An institutional investor will be deemed to hold voting securities for investment purposes if it acquires and holds the voting securities 
in the ordinary course of business as an institutional investor and not for the purpose of causing, directly or indirectly, the election 
of a majority of the members of Crown’s Board of Directors, any change in Crown’s Constitution, management, policies or operations 
or any of Crown’s gaming affi liates or any other action that the Nevada Commission fi nds to be inconsistent with holding Crown’s 
voting securities for investment purposes only. 

Activities that are deemed to be consistent with holding voting securities for investment purposes only include: 

•  voting on all matters voted on by shareholders; 

•  making fi nancial and other inquiries of management of the type normally made by securities analysts for informational purposes 

and not to cause a change in its management, policies or operations; and 

•  such other activities as the Nevada Commission may determine to be consistent with such investment intent. 

Corporations and trusts 

If the benefi cial holder of voting securities who must be found suitable is a corporation, partnership or trust, it must submit detailed 
business and fi nancial information including a list of benefi cial owners. The applicant is required to pay all costs of investigation. 

Consequences of fi nding of unsuitability 

Any person who fails or refuses to apply for a fi nding of suitability or a licence within 30 days after being ordered to do so by the 
Nevada Commission or the Chairman of the Nevada Board may be found unsuitable. The same restrictions apply to a nominee 
if the nominee, after request, fails to identify the benefi cial owner. Any shareholder found unsuitable and who holds, directly or 
indirectly, any benefi cial ownership of Crown’s shares beyond such period of time as may be prescribed by the Nevada Commission 
may be guilty of a criminal offence in Nevada. Crown will be subject to disciplinary action if, after Crown receives notice that a 
person is unsuitable to be a shareholder or to have any other relationship with Crown or a licensed subsidiary, Crown or any of 
the licensed subsidiaries: 

•  pays that person any dividend or interest upon any of Crown’s voting securities; 

•  allows that person to exercise, directly or indirectly, any voting right conferred through securities held by that person; 

•  pays remuneration in any form to that person for services rendered or otherwise; or 

•  fails to pursue all lawful efforts to require such unsuitable person to relinquish his or her voting securities including, if necessary, 

the immediate purchase of the voting securities for cash at fair market value. 

Certain debt holders required to be licenced 

The Nevada Commission may, in its discretion, require the holder of any of Crown’s debt securities to fi le an application, be investigated 
and be found suitable to hold the debt security. If the Nevada Commission determines that a person is unsuitable to own such 
security, then pursuant to the Nevada Act, Crown can be sanctioned, including the loss of its approvals, if without the prior 
approval of the Nevada Commission, it: 

•  pays to the unsuitable person any dividend, interest or any distribution whatsoever; 

•  recognises any voting right by such unsuitable person in connection with such securities; 

•  pays the unsuitable person remuneration in any form; or 

•  makes any payment to the unsuitable person by way of principal, redemption, conversion, exchange, liquidation or similar transaction. 

34    CROWN  LIMIT E D AN N UAL REPORT 2010

 
 
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Maintenance of Share Register 

Crown is required to maintain a current share register in Nevada that may be examined by the Nevada Gaming Authorities at any 
time. If any securities are held in trust by an agent or by a nominee, the record holder may be required to disclose the identity of 
the benefi cial owner to the Nevada Gaming Authorities. A failure to make such disclosure may be grounds for fi nding the record 
holder unsuitable. Crown is also required to render maximum assistance in determining the identity of the benefi cial owner. The 
Nevada Commission has the power to require Crown’s holding statements or share certifi cates bear a legend indicating that such 
securities are subject to the Nevada Act. To date, however, the Nevada Commission has not imposed such a requirement on Crown. 

Actions requiring prior approval of the Nevada Commission 

Public offerings to fund Nevada gambling activities 

Crown may not make a public offering of any securities without the prior approval of the Nevada Commission if the securities or 
the proceeds therefrom are intended to be used to construct, acquire or fi nance gaming facilities in Nevada or to retire or extend 
obligations incurred for those purposes or for similar purposes. An approval, if given, does not constitute a fi nding, recommendation 
or approval by the Nevada Commission or the Nevada Board as to the accuracy or adequacy of the prospectus or the investment 
merits of the securities. Any representation to the contrary is unlawful. 

Transactions effecting a change in control 

Changes in control of Crown through merger, consolidation, share or asset acquisitions, management or consulting agreements 
or any act or conduct by a person whereby he or she obtains control, may not occur without the prior approval of the Nevada 
Commission. Entities seeking to acquire control of a registered corporation must satisfy the Nevada Board and the Nevada 
Commission concerning a variety of stringent standards prior to assuming control of the registered corporation. The Nevada 
Commission may also require controlling shareholders, offi cers, Directors and other persons having a material relationship or 
involvement with the entity proposing to acquire control to be investigated and licensed as part of the approval process relating 
to the transaction. 

Share buy-backs and other arrangements 

Approvals are, in certain circumstances, required from the Nevada Commission before Crown can make exceptional repurchases 
of voting securities above the current market price and before a corporate acquisition opposed by management can be consummated. 
The Nevada Act also requires prior approval of a plan of recapitalisation proposed by a registered corporation’s Board of Directors 
in response to a tender offer made directly to the registered corporation’s shareholders for the purpose of acquiring control of 
that corporation. 

Investigation and monitoring of “foreign gaming operations” 

Because Crown is involved in gaming ventures outside of Nevada, Crown is required to deposit with the Nevada Board and 
thereafter maintain a revolving fund in the amount of US$10,000 to pay the expenses of investigation by the Nevada Board of 
Crown’s participation in such gaming. 

The Nevada Board refers to any of Crown’s operations outside of Nevada as “foreign gaming operations”. The revolving fund is 
subject to increase or decrease at the discretion of the Nevada Commission. Crown is also required to comply with certain reporting 
requirements imposed by the Nevada Act. Crown would be subject to disciplinary action by the Nevada Commission if Crown: 

•  knowingly violates any laws of the foreign jurisdiction pertaining to the foreign gaming operation; 

•  fails to conduct the foreign gaming operation in accordance with the standards of honesty and integrity required of Nevada 

gaming operations; 

•  engages in any activity or enters into any association that is unsuitable because it poses an unreasonable threat to the control 
of gaming in Nevada, refl ects or tends to refl ect discredit or disrepute upon the State of Nevada or gaming in Nevada or is 
contrary to the gaming policies of Nevada; 

•  engages in any activity or enters into any association that interferes with the ability of the State of Nevada to collect gaming 

taxes and fees; or 

•  employs, contracts with or associates with any person in the foreign gaming operation who has been denied a license or a 
fi nding of suitability in Nevada on the ground of personal unsuitability or who has been found guilty of cheating at gambling. 

CROWN LIMITED ANNUAL REPORT 2010    35

 
 
Directors’ Statutory Report 

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Company Information 

Review of operations 

A review of operations of the Crown Limited (Crown) group for the fi nancial year ended 30 June 2010 and the results of those 
operations is detailed on pages 4 to 23. 

The principal activity of the entities within the Crown group is gaming and entertainment. 

Signifi cant changes in state of affairs 

Some of the signifi cant changes in the state of affairs of the consolidated group since 1 July 2009 include: 

•  on 25 March 2010, Crown Melbourne Limited (the owner and operator of the Crown Entertainment Complex in Melbourne) 
(Crown Melbourne), announced that more than $200 million would be spent to improve the premium player facilities to 
further enhance it as one of the world’s leading integrated resorts. The expansion was facilitated by amendments to Crown 
Melbourne’s casino licence which were part of an agreement which was ratifi ed by the Victorian parliament late in 2009. The 
agreement saw an increase in the number of tables permitted under the Crown Melbourne licence and an increase in the rate 
of tax on electronic gaming machines;

•  on 21 April 2010, Crown Melbourne announced the offi cial opening of its 658 room Crown Metropol hotel, Australia's largest 

hotel, at the Crown Entertainment Complex in Melbourne; and

•  in May 2010, Melco Crown Entertainment Limited completed a US$600 million issuance of eight year high yield bonds, the 
proceeds from which were used principally to reduce existing debt. Melco Crown Entertainment also negotiated favourable 
changes to its banking covenants.

Signifi cant events after Balance Date

Subsequent to 30 June 2010, the Directors of Crown announced a fi nal dividend on ordinary shares in respect of the year ending 
30 June 2010. The total amount of the dividend is $144.1 million, which represents 19 cents per share. The fi nal dividend will be 
60% franked. None of the unfranked component of the dividend will be conduit foreign income. The dividend has not been provided 
for in the 30 June 2010 fi nancial statements. 

On 24 August 2010, Consolidated Media Holdings Limited (CMH) announced that it had been advised that the Special Purpose 
Liquidator of One.Tel had fi led proceedings and CMH had been served with some documents. CMH also announced that it will 
strongly defend the proceedings. The apportionment of any costs associated with the proceedings will be in accordance with the 
PBL Demerger Deed outlined in the PBL Scheme Booklet (75% Crown Limited, 25% CMH).

Likely developments

Other than the developments described in this Report and the accompanying review of operations, the Directors are of the opinion 
that no other matter or circumstance will signifi cantly affect the operations and expected results for the Crown group. 

  Environmental regulation 

The National Greenhouse and Energy Reporting Act 2007 (the NGER Act) has established a mandatory reporting system for 
corporate greenhouse gas emissions and energy production and consumption. Crown is required to report emissions under the 
NGER Act. The fi rst reporting period commenced on 1 July 2008 and relevant reports were submitted in October 2009. 

Key features of the NGER Act are: 

•  reporting of greenhouse gas emissions, energy consumption and production by large corporations; 

•  corporate level public disclosure of greenhouse gas emissions and energy information; and 

•  to provide consistent and comparable data for decision making, in particular, to assist the development of the Carbon Pollution 

Reduction Scheme. 

Crown is also subject to the Energy Effi ciency Opportunities Act 2006 which encourages large energy-using businesses to improve 
their energy effi ciency. It does this by requiring businesses to identify, evaluate and report publicly on cost effective energy savings 
opportunities. Crown submits reports in line with the required reporting schedule. 

36    CROWN  LIMIT E D AN N UAL REPORT 2010

 
 
At a state level, Crown Melbourne is subject to the Victorian Government’s Environment & Resource Effi ciency Plans (EREP), which 
requires all large commercial and industrial facilities to prepare a plan identifying actions to reduce energy and water use and 
waste generation. Under the Western Australian Water By-laws legislation, Burswood Limited (Burswood) is required to complete 
annual water management assessments and submit water effi ciency management plans.

The Crown group is otherwise not subject to any particular or signifi cant environmental regulation under Australian law. Environmental 
issues are, however, important to Crown and it has taken a number of initiatives in this regard. A description of those initiatives is 
set out in the Sustainability section of this Report. 

Dividends and distributions

Interim Dividend: Crown paid an interim dividend of 18 cents per ordinary share on 23 April 2010. The dividend was 60% 
franked. None of the unfranked component was conduit foreign income. 

Final Dividend: The Directors of Crown have announced a fi nal dividend of 19 cents per ordinary share to shareholders registered 
as at 1 October 2010. The fi nal divided will be 60% franked. None of the unfranked component of the dividend will be conduit 
foreign income.

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In summary:

Interim Dividend paid

Final Dividend payable

Total

Dividend per share

18 cents per share

19 cents per share

37 cents per share

$’000

$136,511

$144,095

$280,606

Crown paid shareholders a fi nal dividend in respect of the 2009 fi nancial year of $144.1 million. 

Directors and Offi cers 

Director details 

Set out below are the names of each person who has been a Director of Crown during or since year end and the period for which 
they have been a Director. There are twelve current Directors. 

Name

James Douglas Packer 

John Henry Alexander 

Benjamin Alexander Brazil 

Christopher Darcy Corrigan 

Rowen Bruce Craigie 

Rowena Danziger 

Geoffrey James Dixon 

David Liam Barr Gyngell

John Stephen Horvath

Ashok Jacob 

Michael Roy Johnston 

David Hillel Lowy 

Richard Wallace Turner 

Date Appointed

Date Ceased

6 July 2007 

6 July 2007 

26 June 2009 

6 July 2007 

31 May 2007 

6 July 2007 

6 July 2007 

13 September 2010

9 September 2010

6 July 2007 

6 July 2007 

6 July 2007 

6 July 2007 

– 

– 

– 

– 

– 

– 

– 

–

–

– 

– 

22 June 2010 

– 

At Crown’s 2009 Annual General Meeting, Mr Benjamin Brazil, Mr Christopher Corrigan, Mr Michael Johnston and Mr Richard Turner 
stood for re-election as Directors. Each was re-elected as a Director at that time. 

The details of each Director’s qualifi cations and experience as at the date of this Report are set out below. Details of all directorships 
of other Australian listed companies held in the three years before the end of the fi nancial year have been included. 

CROWN LIMITED ANNUAL REPORT 2010    37

 
 
DI RECTORS’ STATUTORY  REPORT CONTINUED

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James D Packer, Executive Chairman

Mr Packer is the Executive Chairman of Consolidated Press Holdings Limited, Deputy Chairman of Consolidated Media Holdings 
Limited, and is a director of various companies including Crown Melbourne Limited (appointed 22 July 1999), Burswood Limited 
(appointed 3 September 2004) and Melco Crown Entertainment Limited (appointed 8 March 2005).

Mr Packer is the Chair of the Crown Investment Committee and a member of the Crown Nomination and Remuneration Committee.

Directorships of other Australian listed companies held during the last three years: 

•  Challenger Financial Services Group Limited: from 6 November 2003 to 8 September 2009 

•  Consolidated Media Holdings Limited1: from 28 April 1992 to current 

•  Qantas Airways Limited: from 1 March 2004 to 31 August 2007

•  SEEK Limited: from 31 October 2003 to 26 August 2009

•  Sunland Group Limited: from 20 July 2006 to 13 August 2009

John Alexander BA, Executive Deputy Chairman 

Mr Alexander is the Executive Chairman of Consolidated Media Holdings Limited. Prior to November 2007, Mr Alexander was Chief 
Executive Offi cer and Managing Director of Publishing and Broadcasting Limited (PBL), having commenced that role in June 2004. 

Mr Alexander joined ACP Magazines Limited, then a subsidiary of PBL, as Group Publisher in 1998 and was appointed Chief 
Executive Offi cer of that division in March 1999, a position he held until April 2006. In January 2002, he was appointed Chief 
Executive Offi cer of PBL’s media businesses which included ACP Magazines and Nine Network – then owned by PBL. Prior to 
joining the PBL Group, Mr Alexander was the Editor-in-Chief, Publisher & Editor of The Sydney Morning Herald and Editor-in-
Chief of The Australian Financial Review. 

Mr Alexander is also a director of a number of companies, including Crown Melbourne Limited, Burswood Limited, FOXTEL 
Management Pty Limited and Premier Media Group Pty Limited. 

Mr Alexander is a member of the Crown Investment Committee.

Directorships of other Australian listed companies held during the last three years: 

•  Consolidated Media Holdings Limited1: from 16 December 1999 to current 

•  SEEK Limited: from 17 April 2009 to 26 August 2009 

Benjamin A Brazil BCom LLB, Independent, Non-Executive Director 

Mr Brazil is an Executive Director of Macquarie Group Limited, within its Corporate Asset Finance Division. He originally commenced 
employment at Macquarie in 1994 and has operated across a range of geographies and business lines during the course of his career. 

He holds a Bachelor of Commerce and a Bachelor of Laws from the University of Queensland. 

Christopher D Corrigan, Independent, Non-Executive Director

Mr Corrigan was Managing Director of Patrick Corporation Limited, Australia’s largest stevedore company with interests in rail 
transportation and aviation from March 1990 to May 2006. Prior to that, Mr Corrigan had a career with Bankers Trust spanning 
20 years, including periods as Managing Director of Bankers Trust in Australia and for the Asia-Pacifi c region.

Mr Corrigan sponsored the formation of a development capital business of $220 million known as Jamison Equity in 1990, which 
became a wholly owned subsidiary, in December 1996, of the then publicly listed company Patrick Corporation Limited.

Mr Corrigan is a member of the Crown Nomination and Remuneration Committee.

Directorships of other Australian listed companies held during the last three years: 

•  Consolidated Media Holdings Limited1: from 8 March 2006 to current 

•  Webster Limited: from 30 November 2007 to 9 July 2010

38    CROWN  LIMIT E D AN N UAL REPORT 2010

 
 
Rowen B Craigie BEc (Hons), Chief Executive Offi cer and Managing Director 

Mr Craigie is also a Director of Crown Melbourne Limited, Burswood Limited, Melco Crown Entertainment Limited and Aspinalls 
Holdings (Jersey) Limited. 

Mr Craigie previously served from 2007 to 2008 as the Chief Executive Offi cer, PBL Gaming and from 2002 to 2007 as the Chief 
Executive Offi cer of Crown Melbourne Limited. Mr Craigie joined Crown Melbourne Limited in 1993 and was appointed as the 
Executive General Manager of its Gaming Machines department in 1996 and was promoted to Chief Operating Offi cer in 2000. 

Prior to joining Crown Melbourne Limited, Mr Craigie was the Group General Manager for Gaming at the TAB in Victoria from 1990 
to 1993 and held senior economic policy positions in Treasury and the Department of Industry in Victoria from 1984 to 1990. 

Mr Craigie is a member of Crown’s Investment, Occupational, Health Safety & Environment, Risk Management and Responsible 
Gaming Committees.

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Directorships of other Australian listed companies held during the last three years: 

•  Consolidated Media Holdings Limited1: from 9 January 2002 to 8 April 2009 

Rowena Danziger BA, TC, MACE, Independent, Non-Executive Director 

Mrs Rowena Danziger is an Independent, Non-Executive Director of Crown Limited. Mrs Danziger’s professional experience spans 
over 30 years in various Australian and American educational institutions. Mrs Danziger was the Headmistress at Ascham School 
in Sydney from 1973 to 2003. She is currently a board member of the Sydney Writers’ Festival and Chairperson of The Foundation 
of the Art Gallery of NSW.

Mrs Danziger is also a Director of Consolidated Media Holdings Limited and Crown Melbourne Limited and is Chair of the Crown 
Limited Occupational Health, Safety & Environment Committee and a member of the Crown Audit & Corporate Governance, Risk 
Management and Responsible Gaming Committees.

Directorships of other Australian listed companies held during the last three years: 

•  Consolidated Media Holdings Limited1: 17 September 1997 to current 

Geoffrey J Dixon, Independent, Non-Executive Director 

Mr Geoff Dixon is an Independent, Non-Executive Director of Crown Limited. Mr Dixon was the Chief Executive Offi cer of Qantas 
Airways Limited until November 2008. Mr Dixon joined Qantas in 1994 and had responsibility at the airline for all commercial 
activities. Before joining Qantas, Mr Dixon was director of Marketing and Industry Sales at Ansett Australia Airlines and General 
Manager Marketing and Corporate Affairs at Australian Airlines. 

Mr Dixon is Chairman of the Garvan Research Foundation, Queensland Events and Tourism Australia. Prior to his career in the airline 
industry, Mr Dixon worked for an arm of the Australian Government Overseas Service in Australia and on postings to Australian 
Missions in The Hague, New York and San Francisco. He has also worked in the mining and media sectors.

Mr Dixon is the Chairman of the Crown Finance, Nomination and Remuneration and Risk Management Committees.

Directorships of other Australian listed companies held during the last three years: 

•  Qantas Airways Limited: from 1 August 2000 to 28 November 2008 

•  Consolidated Media Holdings Limited1: from 31 May 2006 to current 

•  Facilitate Digital Holdings Limited: from 9 July 2009 to current

•  Jetset Travelworld Limited: from 17 July 2008 to 15 September 2008

CROWN LIMITED ANNUAL REPORT 2010    39

 
 
DI RECTORS’ STATUTORY  REPORT CONTINUED

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David L B Gyngell, Independent, Non-Executive Director 

David Gyngell is the Chief Executive Offi cer of the Nine Network Australia, having been appointed in September 2007.

The appointment marked his return to the Nine Network from the United States, where he had been CEO of television production 
and distribution company Granada US. 

Before moving to the US, he was Nine Network’s CEO from May 2004 to May 2005 and prior to that was Nine’s Deputy Chief 
Executive Offi cer – a role he held from August 2002. 

He has also worked as Executive Director, Group Marketing and Communications for Publishing and Broadcasting Limited.

Before moving into television, Mr Gyngell was Director of Corporate Management at International Management Group and 
Transworld Media International.

Professor John S Horvath AO, MB, BS (Syd), FRACP, Independent, Non-Executive Director 

Professor John Horvath was the Australian Government Chief Medical Offi cer from 2003-2009. He is currently continuing to 
advise the Department of Health & Ageing and the School of Medicine, University of Sydney, and holds the position of Honorary 
Professor of Medicine.

Professor Horvath is currently a member of Council of the NHMRC and Chairman of the Healthcare Committee. He is a Fellow of 
the Royal Australasian College of Physicians and is a distinguished practitioner, researcher and teacher. Professor Horvath sits on 
the Board of the Garvan Research Foundation, the Centenary Institute of Medical Research and is a member of the Advisory Board 
to the World Health Organisation Infl uenza Collaborating Centre.

Professor Horvath was previously Clinical Professor of Medicine at University of Sydney. He is also known as a leader in a range 
of medical training and workforce organisations. He is also a former President of the Australian Medical Council and the NSW 
Medical Board.

Professor Horvath is the Chair of the Crown Responsible Gaming Committee and a member of the Crown Occupational Health, 
Safety & Environment Committee.

Ashok Jacob MBA, Non-independent, Non-Executive Director

Mr Jacob is Chief Executive Offi cer of Consolidated Press Holdings Limited (CPH). Prior to joining CPH in 1998, Mr Jacob was 
the Managing Director of the investment arm of the Pratt group of companies. 

Mr Jacob is a Director of MRF Limited (appointed 26 October 1998) and a Director of Consolidated Media Holdings Limited 
(reappointed on 10 September 2009). 

Mr Jacob holds a Master of Business Administration from the Wharton School, University of Pennsylvania and a Bachelor of 
Science from the University of Bangalore. 

Mr Jacob is a member of the Crown Investment Committee.

Directorships of other Australian listed companies held during the last three years: 

•  Consolidated Media Holdings Limited1: from 9 November 1998 to 8 April 2009, reappointed on 10 September 2009 to current
•  Challenger Financial Services Group Limited: from 6 November 2003 to 8 September 2009

Michael R Johnston BEc, CA, Non-independent, Non-Executive Director 

Mr Johnston is the Finance Director of Consolidated Press Holdings Limited (CPH), having previously been an advisor to the CPH 
Group for 18 years. As Finance Director, Mr Johnston oversees a large number of operational businesses within the CPH Group 
and its controlled associates. Mr Johnston was also the Chief Financial Offi cer of Ellerston Capital (a subsidiary of CPH) until 
30 June 2008. He is an alternate Director of Consolidated Media Holdings Limited. 

Prior to his appointment with the CPH Group, Mr Johnston was a senior partner in the Australian member fi rm of Ernst & Young. 
Mr Johnston was also on the Board of Partners of Ernst & Young, Australia.

Mr Johnston holds a Bachelor of Economics degree from Sydney University and is an Associate of the Institute of Chartered 
Accountants of Australia.

Mr Johnston is a member of the Crown Audit & Corporate Governance, Finance, and Occupational Health, Safety and 
Environment Committees.

40    CROWN  LIMIT E D AN N UAL REPORT 2010

 
 
Directorships of other Australian listed companies held during the last three years: 

•  Consolidated Media Holdings Limited1– from 16 December 2005 to 8 April 2009 (from 8 April 2009, alternate director to 

Mr James Packer and Mr Guy Jalland; from 10 September 2009 to current, alternate director to Mr Ashok Jacob)

•  Challenger Financial Services Group Limited – from 24 February 2006 to 8 September 2009 (alternate director to Mr James Packer 

and Mr Ashok Jacob)

Richard W Turner AM, BEc, FCA, Independent, Non-Executive Director 

Before his retirement in 1994, Mr Turner had been the Chief Executive Offi cer of Ernst & Young, having had a successful 36 year 
career as an audit partner. Mr Turner is a Fellow of the Institute of Chartered Accountants in Australia. He was past President and 
Director of The Smith Family and past Chairman and a current Director of the Institute of Pain Management Research Institute Limited. 

Mr Turner is also a Director of Crown Melbourne Limited and is Chair of the Crown Audit & Corporate Governance Committee 
and a member of the Crown Finance Committee. 

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Directorships of other Australian listed companies held during the last three years: 

•  Consolidated Media Holdings Limited1: from 9 November 1998 to 8 April 2009 

•  The Mirvac Group: from 7 January 2005 to 25 August 2009 

•  Bank of Western Australia Limited from 15 December 2005 to 19 December 20082 

Notes:

1.  Consolidated Media Holdings Limited (previously Publishing and Broadcasting Limited, ASX Code: PBL). 

2.  Removed from ASX’s offi cial list on 20 December 2008.

Company secretary details 

Michael J Neilson BA, LLB

Mr Neilson is Crown’s General Counsel and joint Company Secretary. Prior to his appointment with Crown, he was General Counsel 
for Crown Melbourne Limited, a position he held from 2004 to 2007. 

Prior to joining the Crown group, Mr Neilson spent 10 years in a commercial legal practice in Melbourne before joining the Lend 
Lease Group in Sydney in 1997 as General Counsel for Lend Lease Property Management. 

In 1998, he was appointed General Counsel and Company Secretary of General Property Trust, the position he held until joining 
Crown Melbourne Limited in 2004. 

Mr Neilson is also a member of the School Council of Camberwell Grammar School. 

Mary Manos BCom, LLB (Hons), GAICD

Ms Manos was appointed joint Company Secretary in April 2008. She commenced employment with the Crown Group in October 
2007 just prior to implementation of the PBL Scheme and the Demerger Scheme. Prior to joining Crown, Ms Manos was a Senior 
Associate in a Melbourne law fi rm, specialising in mergers and acquisitions and corporate law. Ms Manos is a Graduate of the 
Australian Institute of Company Directors.

Other offi cer details 

In addition to the above, Crown’s principal offi cers include: 

•  Kenneth M Barton

Chief Financial Offi cer 

•  David G Courtney 

Chief Executive Offi cer, Crown Melbourne Limited 

•  Barry J Felstead 

Chief Executive Offi cer, Burswood Limited 

CROWN LIMITED ANNUAL REPORT 2010    41

 
 
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Relevant interests of Directors 

Details of relevant interests of current Directors in Crown shares as at 30 June 2010 are as follows:

Director

John Alexander
Rowen Craigie
Rowena Danziger
James Packer
Richard Turner

Notes: 

Total number of ordinary shares1

506,047
2,341,1022
30,896
303,505,290
29,373

1.   For more information on relevant interests of current Directors, please see the Remuneration Report and the key management personnel disclosures 

set out in the Notes to the Financial Statements. 

2.  Mr Craigie’s holding is entirely comprised of Crown Employee Share Plan shares.

None of Crown’s Directors is party to any contract which would give that Director the right to call for the delivery of shares in Crown. 

Board and Committee meetings 

Set out below are details of the number of Board meetings and Committee meetings held by Crown during the 2010 fi nancial 
year together with each Director’s attendance details. 

Audit & 
Corporate 
Governance 
Committee

Investment 
Committee

Nomination and 
Remuneration 
Committee 

Occupational 
Health, Safety & 
Environment 
Committee 

Risk 
Management 
Committee

Board

Meetings

Meetings

Meetings

Meetings

Meetings

Meetings

Held

Attended

Held

Attended

Held

Attended

Held

Attended

Held

Attended

Held

Attended

J D Packer 
J H Alexander 
B A Brazil 
C D Corrigan 
R B Craigie 
R Danziger 
G J Dixon 
A P Jacob 
M R Johnston 
D H Lowy* 
R W Turner 

6
6
6
6
6
6
6
6
6
5
6

* Resigned 22 June 2010. 

6
6
6
5
6
6
6
6
6
5
6

 – 
 – 
 – 
 – 
 – 
3
 – 
 – 
3
 – 
3

 – 
 – 
 – 
 – 
 – 
3
 – 
 – 
3
 – 
3

2
2
 – 
 – 
2
 – 
 – 
2
 – 
 – 
 – 

2
2
 – 
 – 
2
 – 
 – 
1
 – 
 – 
 – 

1
 – 
 – 
1
 – 
 – 
1
 – 
 – 
 – 
 – 

1
 – 
 – 
1
 – 
 – 
1
 – 
 – 
 – 
 – 

 – 
 – 
 – 
 – 
4
4
 – 
 – 
4
 – 
 – 

 – 
 – 
 – 
 – 
4
4
 – 
 – 
4
 – 
 – 

 – 
 – 
 – 
 – 
2
2
 2 
 – 
 – 
 – 
–

 – 
 – 
 – 
 – 
2
2
2
 – 
 – 
 – 
– 

The Finance Committee did not meet this fi nancial year as all relevant fi nancing matters were dealt with by the Board.

The Corporate Governance Statement includes details on Committee structure and membership during the year. 

Under Crown’s Constitution, its Board and Committee Charters, documents containing written resolutions assented to by Directors 
are to be taken as a minute of a meeting of Directors or of a Committee (as the case may be). There were no written resolutions 
assented to by the Board this fi nancial year.

42    CROWN  LIMIT E D AN N UAL REPORT 2010

 
 
Shares and Options

Crown has not granted any options over unissued shares. There are no unissued shares or interests under option. No shares or 
interests have been issued during or since year end as a result of option exercise. 

Indemnity and insurance of offi cers and auditors 

Director and offi cer indemnities 

Crown indemnifi es certain persons as detailed in its Constitution in accordance with the terms of the Crown Constitution. 

D&O Insurance 

During the year Crown has paid insurance premiums to insure offi cers of the Crown group against certain liabilities. 

The insurance contract prohibits disclosure of the nature of the insurance cover and the amount of the insurance payable. 

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Auditor Information 

Auditor details 

Ernst & Young has been appointed Crown’s auditor. 

Mr Brett Kallio is the Ernst & Young partner responsible for the audit of Crown’s accounts. 

True and fair information 

There is no additional true and fair information included in the fi nancial report. 

Non-audit services 

Details of the amounts paid or payable to the auditor for non-audit services provided during the year by the auditor are outlined in 
note 27 of the Financial Report. 

The Directors are satisfi ed that the non-audit services are compatible with the general standard of independence for auditors imposed 
by the Corporations Act. The Board considers that the nature and scope of the services provided do not affect auditor independence. 

Rounding 

The amounts contained in the fi nancial statements have been rounded off to the nearest thousand dollars (where rounding is 
applicable) under the option available to Crown under ASIC Class Order 98/0100. Crown is an entity to which the Class Order applies. 

CROWN LIMITED ANNUAL REPORT 2010    43

 
 
Remuneration Report

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Introduction

Content of the Report

This Remuneration Report outlines the Director and executive remuneration arrangements of Crown in accordance with the 
requirements of the Corporations Act 2001 and its Regulations. For the purposes of this report, key management personnel 
(KMP) of the Crown group are defi ned as those persons having authority and responsibility for planning, directing and controlling 
the major activities of the Crown group, directly or indirectly, including any Director (whether executive or otherwise) of the parent 
company. For further details of KMP, refer to note 29 of the Financial Report.

The disclosures in the Remuneration Report have been audited.

Persons to whom Report applies

The remuneration disclosures in this Report cover the following persons:

Non-Executive Directors

•  Benjamin A Brazil

•  Christopher D Corrigan

•  Rowena Danziger

•  Geoffrey J Dixon

•  Ashok Jacob

•  Michael R Johnston

•  David H Lowy (resigned 22 June 2010)

•  Richard W Turner

Executive Directors

•  James D Packer (Executive Chairman)

•  John H Alexander (Executive Deputy Chairman)

•  Rowen B Craigie (Managing Director and Chief Executive Offi cer)

Other company executives and key management personnel

•  Kenneth M Barton (Chief Financial Offi cer from 9 March 2010)

•  David G Courtney (Chief Executive Offi cer, Crown Melbourne Limited)

•  Barry J Felstead (Chief Executive Offi cer, Burswood Limited)

•  Robert F Turner (former Chief Financial Offi cer, ceased employment on 31 May 2010)

In this Report the group of persons comprised of the Executive Directors and the other company executives and key management 
personnel (listed above) are referred to as “Senior Executives”. 

As shareholders are aware, Crown acquired the majority of its gaming assets via two schemes of arrangement between the then 
Publishing and Broadcasting Limited (PBL) (now Consolidated Media Holdings Limited (CMH)), Crown and their respective 
shareholders. References in this report to the PBL Scheme and the Demerger Scheme are references to those schemes. The 
disclosure document which detailed the terms of the Schemes (the PBL Scheme Booklet) remains available for viewing on the 
Crown website.

44    CROWN  LIMIT E D AN N UAL REPORT 2010

 
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Overview of remuneration policy

Philosophy

The performance of the Crown group is dependent upon the quality of its Directors, senior executives and employees.

Crown seeks to attract, retain and motivate skilled Directors and senior executives of the highest calibre.

Crown’s remuneration philosophy is to ensure that remuneration packages properly refl ect a person’s duties and responsibilities, 
that remuneration is appropriate and competitive both internally and as against comparable companies and that there is a direct 
link between remuneration and performance.

Crown has differing remuneration structures in place for Non-Executive Directors and senior executives.

Non-Executive Directors

The process for determining remuneration of the Non-Executive Directors has the objective of ensuring maximum benefi t for Crown 
by the retention of a high quality Board.

The Nomination and Remuneration Committee bears the responsibility of determining the appropriate remuneration for 
Non-Executive Directors. Non-Executive Directors’ fees are reviewed periodically by the Nomination and Remuneration Committee 
with reference taken to the fees paid to the Non-Executive Directors of comparable companies. The Nomination and Remuneration 
Committee is subject to the direction and control of the Board.

In forming a view of the appropriate level of Board fees to be paid to Non-Executive Directors, the Committee may also elect to 
receive advice from independent remuneration consultants, if necessary.

Details regarding the composition of the Committee and its main objectives are outlined in the Corporate Governance Statement. 
During the year, the Nomination and Remuneration Committee was restructured so that it now comprises a majority of independent 
directors and is chaired by an independent director, Mr Geoffrey Dixon.

No performance based fees are paid to Non-Executive Directors. Non-Executive Directors are not entitled to participate in Crown’s 
Executive Share Plan.

Non-Executive Directors are not provided with retirement benefi ts other than statutory superannuation at the rate prescribed under 
the Superannuation Guarantee legislation. During the year, the Crown Board amended its previous policy, removing the discretion 
to pay retirement benefi ts to Non-Executive Directors.

Senior Executives

The remuneration structure incorporates a mix of fi xed and performance based remuneration. The following section provides an 
overview of the relevant elements of executive remuneration. The summary tables provided later in this Report indicate which 
elements apply to each Senior Executive.

CROWN LIMITED ANNUAL REPORT 2010    45

 
REMU N ERATION REPORT CONTINUED

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Details of Senior Executive remuneration structure

Fixed remuneration

The objective of fi xed remuneration is to provide a base level of remuneration which is appropriate to the Senior Executive’s 
responsibilities, the geographic location of the Senior Executive and competitive standing in the appropriate market.

Fixed remuneration is therefore determined with reference to available market data, the scope and any unique aspects of an 
individual’s role and having regard to the qualifi cations and experience of the individual. Crown seeks a range of specialist advice 
to establish the competitive remuneration for its Senior Executives.

Fixed remuneration typically includes base salary and superannuation at the rate prescribed under the Superannuation Guarantee 
legislation, mobile telephone costs, complimentary privileges at Crown Melbourne and Burswood and may include, at the election 
of the Senior Executive, other benefi ts such as a motor vehicle, additional contribution to superannuation, car parking and staff 
gym membership, aggregated with associated fringe benefi ts tax to represent the total employment cost (TEC) of the relevant 
Senior Executive to Crown.

Fixed remuneration for the Senior Executives (except the Chief Executive Offi cer and Managing Director) is reviewed annually by 
the Chief Executive Offi cer and Managing Director of Crown and is approved by the Nomination and Remuneration Committee.

The review process measures the achievement by the Senior Executives of their Key Performance Objectives (KPOs) established 
at the beginning of the fi nancial year (see further below), the performance of Crown and the business in which the Senior Executive 
is employed, relevant comparative remuneration in the market and relevant external advice.

Fixed remuneration for the Chief Executive Offi cer and Managing Director is reviewed and set annually following consideration by 
the Nomination and Remuneration Committee of his or her performance against his or her annual KPOs.

Any payments relating to redundancy or retirement are as specifi ed in each relevant Senior Executive’s contract of employment. 
For summaries of Senior Executive contracts of employment, see page 52.

Performance based remuneration

The performance based components of remuneration for Senior Executives seek to align the rewards attainable by Senior Executives 
with the achievement of particular annual and long term objectives of Crown and the creation of shareholder value over the short 
and long term. The performance based components which applied to the Senior Executives during the year are as follows:

•  Short Term Incentives (STI);

•  Long Term Incentives (the Gaming LTI); and

•  an Executive Share Plan (ESP).

Short Term Incentives (STI)

The remuneration of the Senior Executives is linked to Crown’s short term annual performance through a cash-based STI.

Individuals may be paid an STI following an assessment of the performance of the Crown group in the previous year and the 
performance of the individual against agreed annual KPOs. Senior Executives have a potential or target STI, which is subject to 
the Crown group’s performance and the achievement of the Senior Executive’s KPOs established at the beginning of each fi nancial 
year. A key focus is on the achievement of the Crown group’s annual business plan and budget.

Financial performance objectives (including performance against budgeted normalised EBITDA1) have been chosen as Crown 
considers they are the best way to align performance outcomes with shareholder value.

1. In this Report, the term “normalised EBITDA” represents EBITDA which has been adjusted to exclude the impact of any variance from 
theoretical win rate on VIP program play and the impact of signifi cant items (where applicable).

46    CROWN  LIMIT E D AN N UAL REPORT 2010

 
Appropriate non-fi nancial performance objectives (such as strategic goals, operational effi ciencies and people development) are 
also included in a Senior Executive’s KPOs where they are within that Senior Executive’s sphere of infl uence and are relevant to 
the Senior Executive’s area of work. These metrics are aligned with the achievement of Crown’s business plan.

The performance of each Senior Executive against the fi nancial and non-fi nancial KPOs is reviewed on an annual basis.

Whether KPOs have been achieved is determined by the Chief Executive Offi cer and Managing Director having regard to the 
operational performance of the business or function in which the Senior Executive is involved and the Chief Executive Offi cer and 
Managing Director’s assessment of the attainment of the individual’s KPOs.

The Chief Executive Offi cer and Managing Director reviews performance based remuneration entitlements and recommends the 
STI payments, subject to fi nal approval by the Nomination and Remuneration Committee.

The Chief Executive Offi cer and Managing Director’s eligibility for an STI is determined by the the Nomination and Remuneration 
Committee on behalf of the Board.

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Long Term Incentive Plan (Gaming LTI) – expired 30 June 2010

The Gaming LTI is a fi ve year long term incentive which was established in June 2005. The fi nal tranche of the bonus under the 
Gaming LTI has been paid for the year ended 30 June 2010.

The Gaming LTI was introduced at the time when Crown’s principal gaming businesses were owned by PBL. The Gaming LTI was 
introduced as a means of retaining and motivating selected executives. The Gaming LTI was designed so that selected executives 
would be contractually entitled to a cash bonus where the then “PBL Gaming Division”, comprising Crown Melbourne and Burswood, 
achieved its normalised EBITDA targets in fi nancial years 2008, 2009 and 2010.

Selected participating Senior Executives were each awarded a cash bonus. The cash bonus was payable in three tranches over 
the fi nancial years 2008, 2009 and 2010, but subject to the achievement of normalised EBITDA targets in those years.

If the normalised EBITDA target was not reached in any fi nancial year, the amount of the EBITDA cash bonus tranche for that year 
would have been held over to the following year or until the end of the Gaming LTI, ie fi nancial year 2010, and would have been 
payable if the total aggregate normalised EBITDA for Crown Melbourne and Burswood for all three fi nancial years exceeded the 
aggregate sum of the normalised EBITDA targets for those three fi nancial years 2008, 2009 and 2010.

The normalised EBITDA targets for Crown Melbourne and the normalised EBITDA targets for Burswood were each determined by 
reference to the audited fi nancial reports of the Crown group.

Crown has achieved each of the normalised EBITDA targets for Crown Melbourne and Burswood for fi nancial years 2008, 2009 
and 2010. The fi nal cash payment has therefore been made to participating executives for the 2010 fi nancial year. 

The Gaming LTI is now at an end.

Of the Senior Executives named in this Report, four participated in the Gaming LTI. Details of the Gaming LTI cash bonuses that 
have been paid are as follows:

Senior Executive

30 June 2008 (30%)

30 June 2009 (20%)

30 June 2010 (50%)

Rowen Craigie

David Courtney

Barry Felstead

Robert Turner

 $1,500,000 

 $675,000 

 $300,000 

$375,000

 $1,000,000 

 $450,000 

 $200,000 

$250,000

$2,500,000 

 $1,125,000 

 $500,000 

Nil*

* Mr Turner ceased employment with Crown on 31 May 2010.

CROWN LIMITED ANNUAL REPORT 2010    47

 
REMU N ERATION REPORT CONTINUED

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Executive Share Plan (ESP)

Certain Crown executives participate in an ESP which was approved by the PBL Shareholders at the 1994 Annual General Meeting.

  The key features of the ESP are as follows:

•  Crown Directors determine the number of Crown shares to be issued under the ESP;

•  the total number of shares which can be issued under the ESP is limited to 2% of the issued capital of Crown;

•  the price payable for each Crown share issued under the ESP is the weighted average share market price over the fi ve business 

days up to and including the date that the offer of Crown shares is accepted;

•  on completion of each year of service after the issue date, and subject to the performance hurdle summarised below, 25% of a 
participating executive’s Crown shares are released from restrictions on transfer, with the loan repayable in year fi ve (Expiry Date);

•  subscription moneys for shares are funded by a loan from Crown that is fully repayable after fi ve years, or earlier, upon cessation 

of employment of the executive;

•  if a participating executive sells Crown shares which are no longer subject to transfer restrictions before the Expiry Date, the 

executive must pay the issue price for each Crown share towards repayment of the relevant portion of the loan;

•  loan funds provided by Crown to acquire shares are provided on a limited recourse basis; and

•  interest payable on the loan funds is equal to dividends received on the relevant Crown shares from time to time.

Crown ESP shares are subject to a performance condition, requiring a 7% compound annual growth in the Crown share price in 
order that the relevant portion of shares vest and be released from restrictions under the ESP.

If a share price hurdle is not exceeded, that 25% share parcel remains restricted until the hurdle is exceeded in a subsequent 
anniversary. If the hurdle is ultimately not exceeded, the shares will be transferred back to Crown.

Determination that hurdles have been achieved will be provided to the Chief Executive Offi cer and Managing Director by the 
Company Secretary.

Only executives of Crown can participate in the ESP. Mr James Packer does not participate.

There have been no issues of shares under the ESP since 2007 and there were no new issues of Crown ESP shares made in the 
2010 fi nancial year. No new ESP shares will be issued in the future. None of the executives met their share price performance 
hurdles during the 2010 fi nancial year. The consequence of this is that no issued ESP Shares were released from limitations 
under the Plan Rules. The ESP is now in run off mode.

As at the date of this Report a total of 5,748,815 ESP shares are on issue, representing 0.8% of Crown’s capital.

48    CROWN  LIMIT E D AN N UAL REPORT 2010

 
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The Senior Executives who have ESP shares for which loans are still outstanding, or have repaid loans during the year, are as follows:

Senior 
Executive

Issue Date

Issue 
Price 
(Per
Share)1

Number of 
Crown ESP 
Shares 
Issued

Crown ESP 
Loan

Released 
from 
Limitations 
During the
year %2

Rowen Craigie

30-Oct-06

$10.35

409,694

$4,242,000

30-Oct-06

$11.42

585,276

$6,682,500

23-Nov-07

$12.15

292,638

$3,556,875

23-Nov-07

$12.29

1,053,494

$12,946,500

David Courtney

23-Feb-06

$10.35

204,847

$2,121,000

30-Aug-06

$11.42

263,374

$3,007,125

06-Mar-07

$12.15

175,581

$2,134,125

Barry Felstead

30-Aug-06

$11.42

117,055

$1,336,500

06-Mar-07

$12.15

117,055

$1,422,750

Robert Turner3

30-Aug-06

$11.42

146,319

$1,670,625

06-Mar-07

$12.15

117,054

$1,422,750

Notes:

NIL

NIL

NIL

NIL

NIL

NIL

NIL

NIL

NIL

NIL

NIL

Number of 
ESP Shares 
for which 
Loan still 
outstanding

Shares 
Sold 
During 
Year

Loan 
Outstanding

$4,242,000

$6,682,500

$3,556,875

409,694

585,276

292,638

$12,946,500

1,053,494

$2,121,000

$3,007,125

$2,134,125

$1,336,500

$1,422,750

$1,670,625

$1,422,750

204,847

263,374

175,581

117,055

117,055

146,319

117,054

Loan Expiry 
Date

30-Oct-11

30-Oct-11

23-Nov-12

23-Nov-12

23-Feb-11

30-Aug-11

06-Mar-11

30-Aug-11

06-Mar-12

30-Aug-11

06-Mar-12

NIL

NIL

NIL

NIL

NIL

NIL

NIL

NIL

NIL

NIL

NIL

1.   The fair value per Crown ESP share for each allotment date under the ESP is as follows: 23 February 2006: $1.92; 30 August 2006: $2.51; 
6 March 2007: $3.72; 21 June 2007: $3.77. Shares allotted to Mr Craigie on 23 February 2006 and 30 August 2006 were issued on 30 October 
2006, following receipt of shareholder approval. Shares allotted to Mr Craigie on 6 March 2007 and 21 June 2007 were issued on 23 November 
2007, following the receipt of shareholder approval. 

2.   None of the executives met their share price performance hurdles during FY10. The consequence of this is that no ESP Shares were released 
from limitations under the Plan Rules. These ESP Shares shall remain subject to the limitations under the Plan Rules unless or until the share 
price performance condition is satisfi ed on a subsequent anniversary and the executive remains an employee of the Crown Group.

3.   Mr Turner is no longer employed by Crown, having ceased employment on 31 May 2010. In accordance with the terms of the ESP, the directors 

have required the relevant ESP loan be repaid. ESP loans are limited recourse loans and Crown is authorised to procure the sale of associated 
ESP shares on a participant’s behalf and to apply the proceeds in full satisfaction of the relevant ESP loan. Crown intends to sell Mr Turner’s 
Crown ESP shares but, during the period since Mr Turner’s departure from Crown, has been unable to trade the shares, as trading during this 
period was prohibited under Crown’s Securities Trading Policy.

CROWN LIMITED ANNUAL REPORT 2010    49

 
REMU N ERATION REPORT CONTINUED

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Relationship between policy and performance

As detailed above, various elements of Crown’s remuneration policy are linked to company performance, either by requiring the 
achievement of a predetermined share price or level of normalised EBITDA. In summary:

•  An STI may be payable if Crown achieves its budgeted fi nancial objectives and where an individual achieves his or her annual 

KPOs, assessed using a combination of fi nancial and non-fi nancial measures;

•  The Gaming LTI may be payable where Crown Melbourne and Burswood achieve predetermined normalised EBITDA targets 

in fi nancial years 2008, 2009 and 2010; and

•  The terms of the ESP include share price performance hurdles.

This year, normalised EBITDA generated by Crown Melbourne and Burswood, Crown’s wholly owned Australian casinos, grew by 
4.5%. The compound average normalised EBITDA growth for Crown Melbourne and Burswood for the fi ve year period commencing 
from fi nancial year 2005 through to fi nancial year 2010 was 8.6%. During the 2004 fi nancial year Crown Melbourne was the only 
gaming asset of PBL. Burswood was acquired by PBL in September 2004 and the impact of the Burswood acquisition on normalised 
EBITDA growth is included within the fi ve year number above.

Crown was admitted to the offi cial list of the ASX on 3 December 2007. Accordingly, the table below sets out information about 
movements in shareholder wealth for the years ended 30 June 2008, 30 June 2009 and 30 June 2010.

Share price at start of period

Share price at end of period

Full year dividend

Basic/diluted earnings per share4

Notes:

Year ended
30 June 2008

Year ended
30 June 2009

Year ended
30 June 2010

NA1

$9.29

54 cents2

54.58 cps

$9.29

$7.27

37 cents3

33.74 cps

$7.27

$7.77

37 cents3

38.54 cps

1.  As Crown was admitted to the offi cial list of the ASX on 3 December 2007, there is no trading data for 1 July 2007.
2.  Franked to 40% with unfranked component made up of conduit foreign income.
3.  Franked to 60% with none of the unfranked component comprising conduit foreign income.
4.  Excluding the effect of discontinued operations and signifi cant items.

Policy on entering into transactions in associated products which limit economic risk

Crown’s policy prohibits Directors and Senior Executives entering into transactions in associated products which limit economic 
risk. This is described in the Corporate Governance Statement.

50    CROWN  LIMIT E D AN N UAL REPORT 2010

 
Remuneration details for Non-Executive Directors and Senior Executives

Non-Executive Directors

Non-Executive Directors are entitled to a base fee of $100,000 per annum for acting as a Director of Crown.

Non-Executive Directors acting on the Board of Crown Melbourne Limited are entitled to receive a further fee of $60,000 per annum.

Non-Executive Directors of Crown are entitled to additional fees if they act as either chair or a member of an active Committee 
(the Audit & Corporate Governance Committee, the Occupational Health, Safety & Environment Committee, the Nomination and 
Remuneration Committee or the Risk Management Committee):

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•  $20,000 per annum for acting as Chair of an active Board Committee; or

•  $10,000 per annum for acting as a member of an active Board Committee.

All Directors are entitled to complimentary privileges at Crown Melbourne and Burswood facilities.

In accordance with Crown’s Constitution, Non-Executive Directors’ fees are determined within an aggregate Non-Executive Directors’ 
fee cap of $1,000,000 per annum.

Senior Executives

Senior Executives are employed under service agreements with Crown or a business of the Crown group. Common features to 
these service agreements include (unless noted otherwise):

•  an annual review of the executive’s fi xed remuneration, with any increases requiring approval of the Chief Executive Offi cer and 
Managing Director and the Nomination and Remuneration Committee and dependent on Crown’s fi nancial performance, the 
individual’s KPO performance and market changes;

•  competitive performance based incentive payments annually and in the long term, dependent upon Crown achieving its objectives 

and the Senior Executive achieving his or her KPOs;

•  Crown may ask the executive to act as a Director of a member or associate of the Crown group for no additional remuneration;

•  a prohibition from gambling at any property within the Crown group during the term of employment and for three months following 
termination and a requirement that the executive maintains licences required and issued by relevant regulatory authorities (such as 
the Victorian Commission for Gambling Regulation and the Western Australian Gaming and Wagering Commission);

•  where post-employment restraints apply, a restraint covering, amongst other things, competitive activities to those of the Crown 

group. Restraint periods vary and have been noted in each instance;

•  where an employment agreement is terminated by Crown, notice may be given in writing or payment may be made (wholly or 

partly) in lieu of notice;

•  all contracts may be terminated without notice by Crown for serious misconduct; and

•  all Senior Executives are entitled to complimentary privileges at Crown Melbourne and Burswood facilities.

Specifi c details of each Senior Executive’s contract of employment are summarised below. Where a Senior Executive has had 
more than one contract of employment during the year the most recent contract is listed and changes from the previous contract 
are noted. Where a key clause in a Senior Executive’s contract has been updated the change is noted. The summaries should be 
read in conjunction with the Remuneration Policy above.

CROWN LIMITED ANNUAL REPORT 2010    51

 
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Fixed Remuneration

Base salary:

Superannuation

REMU N ERATION REPORT CONTINUED

Current Position

James D Packer

Executive Chairman

John H Alexander

Executive Deputy Chairman 
(commenced 1 December 2007):
Mr Alexander currently has a fi ve year employment 
agreement with Crown Limited which is due to expire 
in December 2012.

The Executive Chairman, Mr Packer does not receive 
any remuneration for his services to Crown. Mr Packer 
acts as a Director of Melco Crown Entertainment Ltd, 
a company in which Crown has a signifi cant investment. 
Mr Packer does not receive a fee from Crown for these 
services.

$1,485,539 per annum.

Compulsory Superannuation Guarantee Contributions 
up to the maximum contribution base, equating to 
$14,461 per annum.

Complimentary privileges at Crown Melbourne and 
Burswood facilities, mobile telephone and salary 
sacrifi ce arrangements for motor vehicle and 
superannuation.

Non-monetary benefi ts 
and other:

Complimentary privileges at Crown Melbourne and 
Burswood facilities.

Performance based remuneration

Not applicable

Not applicable

2010 Percentage breakdown 
of remuneration

Post employment benefi ts

Post-employment restraint

Not applicable

Not applicable

Not applicable

Termination

By Senior Executive:

By Crown:

Termination benefi ts

Payments made prior to 
commencement

Directors’ Fees

Other

Not applicable

Not applicable

Not applicable

Not applicable

Nil

Nil

1.  Includes voluntary and compulsory superannuation.

Fixed remuneration1
100%

STI
0%

LTI
0%

Nil

Crown may impose a restraint for the fi ve year term 
of Mr Alexander’s employment agreement up to 
30 November 2012.

12 months’ notice.

12 months’ notice without cause; one month’s notice 
for performance issues; three months’ notice due to 
incapacity.

Nil

Nil

Nil

Nil

52    CROWN  LIMIT E D AN N UAL REPORT 2010

 
Current Position

Fixed Remuneration

Base salary:

Superannuation

Rowen B Craigie

Kenneth M Barton

Chief Executive Offi cer and Managing Director 
(commenced 1 December 2007): Mr Craigie has a fi ve 
year employment agreement with Crown Limited which is 
due to expire in December 2012.

Chief Financial Offi cer, Crown Limited (commenced 
9 March 2010): Mr Barton’s current employment contract 
with Crown Limited commenced on 9 March 2010 and 
expires in March 2015.

$2,985,539 per annum.

$1,235,539 per annum.

Compulsory Superannuation Guarantee Contributions up 
to the maximum contribution base, equating to $14,461 
per annum.

Compulsory Superannuation Guarantee Contributions up 
to the maximum contribution base, equating to $14,461 
per annum.

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Non-monetary benefi ts 
and other:

Complimentary privileges at Crown Melbourne and 
Burswood facilities, mobile telephone and salary sacrifi ce 
arrangements for motor vehicle and superannuation.

Performance based remuneration

STI:

 LTI:

Discretionary up to a maximum of $2,000,000 of which up 
to a maximum of $1,000,000 is assessed by the Executive 
Chairman based on the achievement of personal KPOs. 
A further $1,000,000 may be paid at the discretion of the 
Crown Board if Crown’s performance substantially exceeds 
that set out in Crown’s business plan and represents an 
exemplary outcome.

Subject to achieving internal normalised EBITDA targets in 
FY08, FY09 and FY10, Mr Craigie is eligible to receive up 
to $5,000,000 (30% for FY08, 20% for FY09 and 50% for 
FY10). See further page 47.

Complimentary privileges at Crown Melbourne and 
Burswood facilities, mobile telephone and salary sacrifi ce 
arrangements for motor vehicle and superannuation. Until 
Mr Barton relocates to Melbourne, Crown will meet the 
weekly travel costs of his Melbourne/Sydney commuting 
and will provide hotel accommodation while in Melbourne.

Mr Barton commenced with Crown on 9 March 2010 and 
will participate in the Company’s Short Term Incentive Plan 
in fi nancial year 2011. Mr Barton’s annual target STI will 
be $500,000 and payment will depend on meeting agreed 
personal KPOs. The STI may, at the discretion of the 
Nomination and Remuneration Committee, be increased 
to a maximum of $750,000 if Mr Barton exceeds his KPOs 
and Crown also achieves its performance objectives.

Mr Barton has not participated in the Gaming LTI.

2010 Percentage breakdown 
of remuneration

Fixed remuneration1
42%

STI
14%

LTI
44%

Fixed remuneration1
100%

STI
0%

LTI
0%

Post employment benefi ts

Nil

Post-employment restraint

Crown may impose a restraint for various periods up to 
36 months. Depending on the circumstances, Mr Craigie 
may be entitled to an additional payment in consideration 
for the restraint. Mr Craigie may also be paid an amount 
equivalent to his monthly fi xed remuneration for any period 
during which a restraint applies.

Nil

Nil

Termination

By Senior Executive:

12 months’ notice.

6 months’ notice.

By Crown:

Termination benefi ts

12 months’ notice without cause; one month’s notice for 
performance issues (following least three months’ notice to 
improve); three months’ notice for incapacity.

6 months’ notice without cause; one month’s notice for 
performance issues (following least 3 months’ notice to 
improve); 3 months’ notice for incapacity.

Provided that Mr Craigie complies with any restraints imposed 
on him, if Mr Craigie terminates his employment with Crown 
or Crown terminates his employment for serious misconduct, 
performance issues or incapacity, he will be entitled to any 
unpaid Gaming LTI. Thereafter, Mr Craigie will cease to be 
involved in the Gaming LTI.

Nil

If Crown terminates Mr Craigie’s employment without cause, 
Mr Craigie will be entitled to any unpaid Gaming LTI. 
Mr Craigie may also elect either to end his participation 
in the Gaming LTI and receive a payment of 24 months’ 
fi xed remuneration at the date of termination or continue 
a pro-rated participation (calculated by reference to the 
number of completed months in the fi ve year term) in the 
Gaming LTI.

Payments made prior to 
commencement

Directors’ Fees

Other

Nil

Nil

Mr Barton’s contract included provision for a $400,000 sign 
on payment less applicable taxes in order to compensate 
Mr Barton for unvested incentives forfeited on cessation 
of employment with his previous employer.

Nil

A summary of the terms of the Executive Share Plan to 
which Mr Craigie is a member is set out on page 48.

1.  I ncludes voluntary and compulsory superannuation.

CROWN LIMITED ANNUAL REPORT 2010    53

 
REMU N ERATION REPORT CONTINUED

R
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Current Position

Fixed Remuneration

Base salary:

Superannuation

David G Courtney

Barry J Felstead

Chief Executive Offi cer, Crown Melbourne Limited 
(from 6 March 2007): Mr Courtney’s current employment 
contract with Crown Melbourne commenced on 6 March 
2007 and expires on 5 March 2012.

Chief Executive Offi cer, Burswood Limited 
(from 6 March 2007): Mr Felstead’s current employment 
contract with Burswood commenced on 6 March 2007 
and expires on 5 March 2012.

$1,300,539 per annum.

$720,539 per annum.

Compulsory Superannuation Guarantee Contributions up 
to the maximum contribution base, equating to $14,461 
per annum.

Compulsory Superannuation Guarantee Contributions up 
to the maximum contribution base, equating to $14,461 
per annum.

Non-monetary benefi ts 
and other:

Complimentary privileges at Crown Melbourne and 
Burswood facilities, mobile telephone and salary sacrifi ce 
arrangements for motor vehicle and superannuation.

Complimentary privileges at Crown Melbourne and 
Burswood facilities, mobile telephone and salary sacrifi ce 
arrangements for motor vehicle and superannuation. 
Mr Felstead is entitled to one annual economy airfare 
between Perth and Melbourne for himself and his family.

Performance based remuneration

STI:

 LTI:

Discretionary STI based on the performance of 
Crown Limited and the achievement of personal KPOs. 
Mr   Courtney’s annual target STI is 40% of his TEC.

Discretionary STI based on the performance of Crown and 
the achievement of personal KPOs. Mr Felstead’s annual 
target STI is 40% of his TEC.

Subject to achieving internal normalised EBITDA targets 
in FY08, FY09 and FY10, Mr Courtney is eligible to receive 
up to $2,250,000 (30% for FY08, 20% for FY09 and 50% 
for FY10). See further page 47.

Subject to achieving internal normalised EBITDA targets in 
FY08, FY09 and FY10 Mr Felstead is eligible to receive up 
to $1,000,000 (30% for FY08, 20% for FY09 and 50% for 
FY10). See further page 47.

2010 Percentage breakdown 
of remuneration

Fixed remuneration1
45%

STI
18%

LTI
37%

Fixed remuneration1
45%

STI
25%

LTI
30%

Post employment benefi ts

Nil

Nil

Post-employment restraint

Crown may impose various restraint periods up to a 
period of 36 months post employment. Depending on the 
circumstances, Mr Courtney may be entitled to an additional 
payment in consideration for the restraint. Mr Courtney 
may also be paid an amount equivalent to his monthly fi xed 
remuneration for any period during which a restraint applies.

Crown may impose various restraint periods up to a 
period of 36 months post employment. Depending on the 
circumstances, Mr Felstead may be entitled to an additional 
payment in consideration for the restraint. Mr Felstead 
may also be paid an amount equivalent to his monthly fi xed 
remuneration for any period during which a restraint applies.

Termination

By Senior Executive:

12 months’ notice.

12 months’ notice.

By Crown:

Termination benefi ts

12 months’ notice without cause; one month’s notice for 
performance issues; three months’ notice due to incapacity.

12 months’ notice without cause; one month’s notice for 
performance issues; three months’ notice due to incapacity.

Provided that Mr Courtney complies with any restraints 
imposed on him, if Mr Courtney terminates his employment 
with Crown Melbourne or Crown Melbourne terminates his 
employment for serious misconduct, performance issues 
or incapacity, he will be entitled to any unpaid Gaming LTI. 
Thereafter, Mr Courtney will cease to be involved in the 
Gaming LTI. If Crown Melbourne terminates Mr Courtney’s 
employment without cause, Mr Courtney will be entitled to 
any unpaid Gaming LTI.

Mr Courtney may also elect either to end his participation 
in the Gaming LTI and receive a payment of 24 months’ 
fi xed remuneration or continue a pro-rated participation 
(calculated by reference to the number of completed 
months in the fi ve year term) in the Gaming LTI.

Provided that Mr Felstead complies with any restraints 
imposed on him, if Mr Felstead terminates his employment 
with Burswood or Burswood terminates his employment 
for serious misconduct, performance issues or incapacity, 
he will be entitled to any unpaid Gaming LTI. Thereafter, 
Mr Felstead will cease to be involved in the Gaming LTI. 

If Burswood terminates Mr Felstead’s employment without 
cause, Mr Felstead will be entitled to any unpaid Gaming 
LTI. Mr Felstead may also elect either to end his participation 
in the Gaming LTI and receive a payment of 24 months’ 
fi xed remuneration or continue a pro-rated participation 
(calculated by reference to the number of completed 
months in the fi ve year term) in the Gaming LTI.

Payments made prior to 
commencement

Directors’ Fees

Other

Nil

Nil

Nil

Nil

A summary of the terms of the Executive Share Plan to 
which Mr Courtney is a member is set out on page 48.

A summary of the terms of the Executive Share Plan to 
which Mr Felstead is a member is set out on page 48.

1.  I ncludes voluntary and compulsory superannuation.

54    CROWN  LIMIT E D AN N UAL REPORT 2010

 
Remuneration tables
Non-Executive Directors

Short Term Benefi ts

Financial
Year

Salary & 
Fees

Non 
Monetary

2010

2009

2010

2009

2010

2009

2010

2009

2010

2009

2010

2009

2010

2009

2010

2009

2010

2009

Christopher Anderson
Non-Executive Director

Ben Brazil
Non-Executive Director

Christopher Corrigan1
Non-Executive Director

Rowena Danziger2
Non-Executive Director

Geoffrey Dixon1
Non-Executive Director

Ashok Jacob4
Non-Executive Director

Michael Johnston4
Non-Executive Director

David Lowy 
Non-Executive Director

Richard Turner2
Non-Executive Director

2010 TOTALS

Notes:

 –

44,250

100,000

1,195

101,667

100,000

200,000

200,000

123,333

120,000

 –

 –

 –

 –

100,000

100,000

180,000

180,000

805,000

 –

 –

 –

 –

 –

 –

 –

 –

 –

 –

 –

 –

 –

 –

 –

 –

 –

 –

 –

Other3

 –

 30,306 

 –

 –

 –

 –

 –

 –

 –

 –

 –

 –

 –

 –

 –

 –

 –

 –

 –

Post 
Employment 
Benefi ts 
– Super
-annuation

Term-
ination 
Benefi ts

Long Term 
Incentives

 Cash
Based

 Equity
Based

 –

37,500

 9,000 

 –

9,150

9,000

 –

 –

4,777

10,800

 –

 –

 –

 –

9,000

9,000

 –

 –

31,927

 –

 –

 –

 –

 –

 –

 –

 –

 –

 –

 –

 –

 –

 –

 –

 –

 –

 –

 –

 –

 –

 –

 –

 –

 –

 –

 –

 –

 –

 –

 –

 –

 –

 –

 –

 –

 –

 –

 –

 –

 –

 –

 –

 –

 –

 –

 –

 –

 –

 –

 –

 –

 –

 –

 –

 –

 –

R
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Total 

 –

112,056

109,000

1,195

110,817

109,000

200,000

200,000

128,110

130,800

–

–

–

 –

109,000

109,000

180,000

180,000

836,927

1.   As explained in the Corporate Governance Statement, the mandate of the Remuneration Committee was extended during 2010 to deal with 

both nomination and remuneration matters. As an active Committee, Mr Dixon is entitled to an additional $20,000 per annum and Mr Corrigan 
an additional $10,000 per annum. The remuneration disclosures for Mr Dixon and Mr Corrigan include two months’ fees attributable to their 
work on the Nomination and Remuneration Committee.

2.   Mrs Danziger and Mr Turner each receive Directors’ fees of $60,000 per annum for their participation on the Crown Melbourne Limited Board.

3.   Executives who elected to receive the PBL Scheme standard consideration were provided with a loan (at an interest rate of 9 per cent) to 

compensate the relevant executive for the net capital gain incurred on the cash component of the consideration. The loan was provided to 
executives on similar repayment terms to the ESP loan and secured by their ESP shares. 

4.  Neither Mr Jacob nor Mr Johnston receives remuneration for their services to Crown.

CROWN LIMITED ANNUAL REPORT 2010    55

 
REMU N ERATION REPORT CONTINUED

Senior Executives

Short Term Benefi ts

Financial
Year

Salary & 
Fees

Non 
Monetary

Other6

STI

R
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R
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2010

2009

 – 

 – 

2010

1,485,539

 – 

 – 

 – 

 – 

 – 

 – 

2009

1,486,255

 –  102,126

2010

384,987

15,726 400,000

 – 

 – 

 – 

 – 

 – 

James Packer
Executive 
Chairman
John Alexander 
Executive Deputy 
Chairman
Ken Barton1
Chief Financial 
Offi cer
Rowen Craigie
Chief Executive 
Offi cer & 
Managing Director 

David Courtney 
Chief Executive 
Offi cer Crown 
Melbourne Limited

Barry Felstead 
Chief Executive 
Offi cer Burswood 
Limited

Post 
Employ-
ment 
Benefi ts 
– Super
-annuation

 – 

 – 

14,461

13,745

% of 
target 
STI

 – 

 – 

 – 

 – 

NA

7,231

Long Term 
Incentives

Term-
ination 
Benefi ts

 Cash
Based4

 Equity
Based5

 – 

 – 

 – 

Total 

– 

– 

 – 

 – 

 –  1,500,000

399,271

 –  2,001,397

 – 

 – 

807,944

 – 

 – 

 – 

 – 

 – 

2010

2,985,539

2009

2,900,000

2010

1,290,000

2009

1,265,528

 – 

 – 

 – 

 – 

– 1,000,000

100%

14,461 1,666,667

1,503,585

 –  7,170,252

 – 

 – 

 – 

100,000 1,666,667

1,562,500

 –  6,229,167

 –

526,000 

100%

25,000

750,000

323,230

 –  2,914,230

 – 

368,000

70%

49,472

750,000

352,688

 –  2,785,688

2010

720,539

10,856

 –

400,000

135%

14,461

333,333

147,750

 –  1,626,939

2009

721,255

7,061

205,800

70%

13,745

333,333

147,750

 –  1,428,944

Geoff Kleemann7 2010

 – 

Robert Turner2

2009

2010

2009

505,959

737,206

806,255

 – 

 – 

 – 

 – 

 – 

 – 

27,014

 – 

 – 

2010 TOTALS

7,603,810

26,582 400,000

1,926,000

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

–

 – 

33,682

14,461

 – 

 – 

 – 

 – 

 – 

 – 

88,373

175,000

830,028

149,818 1,435,000

2,336,485

13,745

416,667

163,438

 –  1,400,105

90,075 2,750,000

2,124,383 1,435,000 16,355,850

Notes:
1.   Mr Barton commenced in his role as Chief Financial Offi cer on 9 March 2010. Remuneration disclosures are made in respect of the period commencing 9 March 2010 
and ending 30 June 2010. Mr Barton’s contract included provision for a $400,000 sign on payment less applicable taxes in order to compensate Mr Barton for 
unvested incentives forfeited on cessation of employment with his previous employer.

2.   Mr Turner commenced in his role as Chief Financial Offi cer from 20 October 2008. Mr Turner ceased employment with Crown on 31 May 2010. Remuneration disclosures 
are made in respect of the 11 month period ending 31 May 2010. The $1,435,000 termination payment to Mr Turner was paid pursuant to a Severance Agreement.
3.   Long service leave accrued balances have increased during the fi nancial year ended 30 June 2010 for the following Senior Executives: Mr Alexander $24,983, 

Mr Barton, $6,503, Mr Craigie, $49,967, Mr Courtney $21,899, Mr Felstead $12,250, Mr Turner $11,425.

4.   Representing average Gaming LTI cash bonus payments for FY08, FY09 and FY10.
5.   AASB 2 “Share-Based Payment” requires an entity to recognise the effects of modifi cations that increase the total fair value of the share-based payment arrangement 
or are otherwise benefi cial to the employee. As the modifi cation to the ESP post Demerger reduced the total fair value of the share-based payment arrangement, 
Crown continues to account for the services rendered as consideration for the equity instruments granted as if the modifi cation had not occurred. The allocation 
of the expenses for Equity Based payments to the Senior Executives made following the PBL Scheme and the Demerger Scheme was consistent with the split of 
the PBL ESP Loan as between CMH and Crown Limited (25 percent/75 percent).

6.   Executives who elected to receive the PBL Scheme standard consideration were provided with a loan (at an interest rate of 9 per cent) to compensate the relevant 
executive for the net capital gain incurred on the cash component of the consideration. The loan was provided to executives on similar repayment terms to the ESP 
loan and secured by their ESP shares. Mr Alexander and Mr Kleemann elected the PBL Scheme standard consideration. 

7.   Remuneration disclosures are made for the period to 7 April 2009 when Mr Kleemann ceased employment with Crown.

Signed in accordance with a resolution of the Directors.

J D Packer 
Director 

Melbourne, 22nd day of September, 2010

56    CROWN  LIMIT E D AN N UAL REPORT 2010

R B Craigie
Director

 
 
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Auditor's Independence Declaration to the Directors of Crown Limited  

In relation to our audit of the financial report of Crown Limited for the financial year ended 30 June 2010, to 
the best of my knowledge and belief, there have been no contraventions of the auditor independence 
requirements of the Corporations Act 2001 or any applicable code of professional conduct. 

Ernst & Young 

Brett Kallio 
Partner 
Melbourne 
22 September 2010 

Liability limited by a scheme approved 
under Professional Standards 
Legislation 

CROWN LIMITED ANNUAL REPORT 2010    57

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
REMU N ERATION REPORT CONTINUED

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Independent audit report to members of Crown Limited 

Report on the Financial Report 

We have audited the accompanying financial report of Crown Limited (‘the company’), which comprises the 
statement of financial position as at 30 June 2010, and the statement of comprehensive income, statement of 
changes in equity and cash flow statement for the year ended on that date, a summary of significant 
accounting policies, other explanatory notes and the directors’ declaration of the consolidated entity 
comprising the company and the entities it controlled at the year’s end or from time to time during the financial 
year.  

Directors’ Responsibility for the Financial Report 

The directors of the company are responsible for the preparation and fair presentation of the financial report in 
accordance with the Australian Accounting Standards (including the Australian Accounting Interpretations) and 
the Corporations Act 2001. This responsibility includes establishing and maintaining internal controls relevant 
to the preparation and fair presentation of the financial report that is free from material misstatement, whether 
due to fraud or error; selecting and applying appropriate accounting policies; and making accounting estimates 
that are reasonable in the circumstances. In Note 1, the directors also state that the financial report, 
comprising the financial statements and notes, complies with International Financial Reporting Standards as 
issued by the International Accounting Standards Board. 

Auditor’s Responsibility 

Our responsibility is to express an opinion on the financial report based on our audit.  We conducted our audit 
in accordance with Australian Auditing Standards. These Auditing Standards require that we comply with 
relevant ethical requirements relating to audit engagements and plan and perform the audit to obtain 
reasonable assurance whether the financial report is free from material misstatement.   

An audit involves performing procedures to obtain audit evidence about the amounts and disclosures in the 
financial report. The procedures selected depend on our judgment, including the assessment of the risks of 
material misstatement of the financial report, whether due to fraud or error. In making those risk assessments, 
we consider internal controls relevant to the entity’s preparation and fair presentation of the financial report  in 
order to design audit procedures that are appropriate in the circumstances, but not for the purpose of 
expressing an opinion on the effectiveness of the entity’s internal controls. An audit also includes evaluating 
the appropriateness of accounting policies used and the reasonableness of accounting estimates made by the 
directors, as well as evaluating the overall presentation of the financial report. 

We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our 
audit opinion.  

Independence 

In conducting our audit we have met the independence requirements of the Corporations Act 2001.  We have 
given to the directors of the company a written Auditor’s Independence Declaration, a copy of which is attached 
to the financial report. In addition to our audit of the financial report, we were engaged to undertake the 
services disclosed in the notes to the financial statements. The provision of these services has not impaired our 
independence. 

Liability limited by a scheme approved 
under Professional Standards 
Legislation 

58    CROWN  LIMIT E D AN N UAL REPORT 2010

 
 
 
 
 
 
 
 
 
 
2

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Auditor’s Opinion 

In our opinion:  
1. 

the financial report of Crown Limited is in accordance with the Corporations Act 2001, including: 

i

ii

giving a true and fair view of the consolidated entity’s financial position at 30 June 2010 and of 
its performance for the year ended on that date; and 

complying with Australian Accounting Standards (including the Australian Accounting 
Interpretations) and the Corporations Regulations 2001. 

2.

the financial report also complies with International Financial Reporting Standards as issued by the 
International Accounting Standards Board. 

Report on the Remuneration Report 

We have audited the Remuneration Report included in pages 44 to 56 of the directors’ report for the year 
ended 30 June 2010. The directors of the company are responsible for the preparation and presentation of the 
Remuneration Report in accordance with section 300A of the Corporations Act 2001. Our responsibility is to 
express an opinion on the Remuneration Report, based on our audit conducted in accordance with Australian 
Auditing Standards. 

Auditor’s Opinion 

In our opinion the Remuneration Report of Crown Limited for the year ended 30 June 2010, complies with 
section 300A of the Corporations Act 2001. 

Ernst & Young 

Brett Kallio 
Partner 
Melbourne 
22 September 2010 

CROWN LIMITED ANNUAL REPORT 2010    59

 
 
 
 
 
 
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Directors’ Declaration

In accordance with a resolution of the Directors, we declare as follows:

In the opinion of the directors:

1.  the fi nancial statements and notes of the consolidated entity are in accordance with the Corporations Act 2001, including:

a)  giving a true and fair view of the consolidated entity’s fi nancial position as at 30 June 2010 and of its performance for 

the year ended on that date; and

b)  complying with Australian Accounting Standards (including the Australian Accounting Interpretations) and the 

Corporations Regulations 2001; 

2.  the fi nancial statements and notes also comply with International Financial Reporting Standards as disclosed in note 1 of the 

Financial Report; and

3.  there are reasonable grounds to believe that the consolidated entity will be able to pay its debts as and when they become 

due and payable. 

4.  this declaration has been made after receiving the declarations required to be made to the Directors in accordance with 

section 295A of the Corporations Act 2001 for the fi nancial year ending 30 June 2010.

5.  as at the date of this declaration, there are reasonable grounds to believe that the members of the Closed Group identifi ed 
in note 31 of the Financial Report will be able to meet any obligations or liabilities to which they are or may become subject, 
by virtue of the Deed of Cross Guarantee.

On behalf of the Board

J D Packer
Director

R B Craigie
Director

Melbourne, 22nd day of September, 2010

60    CROWN  LIMIT E D AN N UAL REPORT 2010

 
Financial Report

Contents

62
Statement of 
Comprehensive 
Income

63 
Statement of 
Financial Position

64 
Cash Flow 
Statement

65 
Statement of 
Changes in Equity

66 
Notes to the 
Financial Statements

CROWN LIMITED ANNUAL REPORT 2010    61

FINAN C IAL REPORT  2010

Statement of Comprehensive Income

For the year ended 30 June 2010

S
t
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Continuing Operations 

Revenues  

Other income 

Expenses  

Note 

2010 
$’000 

2009
$’000

3 

3 

3 

 2,342,248  

 2,299,624 

 10,455  

 152 

(1,811,811)  

(3,112,178) 

Share of profi ts/(losses) of associates and joint venture entities 

2,9 

(69,457)  

(125,959) 

Profi t/(loss) before income tax and fi nance costs 

Finance costs 

Profi t/(loss) before income tax 

Income tax expense 

Net profi t/(loss) after tax 

Other Comprehensive Income 

Foreign currency translation 

Movement in cashfl ow hedge reserve 

Unrealised gain/(loss) on investments in associates 

Other comprehensive income/(loss) for the period, net of income tax 

Total comprehensive income/(loss) for the period 

 471,435  

(938,361) 

3 

(84,126)  

(187,412) 

 387,309  

(1,125,773) 

2,5 

(95,016)  

(72,131) 

 292,293  

(1,197,904) 

(63,781)  

 186,469 

 30,680  

(63,900) 

(4,061)  

 181,506 

(37,162)  

 304,075 

 255,131  

(893,829) 

The above Statement of Comprehensive Income should be read in conjunction with the accompanying notes.

Earnings per share (EPS) 

Basic EPS(1) 

Diluted EPS(1) 

EPS calculation is based on the weighted average number of shares on issue throughout the period 

Dividends per share 

Final dividend proposed  

Current year interim dividend paid  

 (1) Basic/diluted EPS excluding the effect of signifi cant items is 38.54 cps (2009: 33.74).

2010 
Cents 
per share 

2009
Cents
per share

 38.54  

 38.54  

(166.89) 

(166.89) 

 19.00  

 18.00  

 19.00 

 18.00

62    CROWN  LIMIT E D AN N UAL REPORT 2010

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Statement of Financial Position

At 30 June 2010

Note 

2010 
$’000 

2009
$’000

Current Assets 

  Cash and cash equivalents 

  Trade and other receivables 

Inventories 

  Prepayments 

  Other fi nancial assets 

  Total current assets 

Non-current assets 

  Receivables 

  Available-for-sale fi nancial assets 

  Other fi nancial assets 

Investments in associates 

  Property, plant and equipment 

  Licences 

  Other intangible assets 

  Deferred tax assets 

  Prepaid casino tax 

  Total non-current assets 

Total assets 

Current Liabilities 

  Trade and other payables 

Interest-bearing loans and borrowings 

Income tax payable 

  Provisions 

  Other fi nancial liabilities 

  Total current liabilities 

Non-current liabilities 

  Other payables 

Interest-bearing loans and borrowings 

  Deferred tax liabilities 

  Provisions 

  Other fi nancial liabilities 

  Total non-current liabilities 

Total liabilities 

Net assets 

Equity 

  Contributed equity 

  Reserves 

  Retained earnings 

Total equity 

23 

6 

7 

11 

6 

10 

11 

9 

12 

13 

14 

5 

8 

16 

17 

18 

19 

16 

17 

5 

18 

19 

20 

21 

21 

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i

i

 196,395  

 515,498 

 147,252  

 144,657 

 16,328  

 12,197  

 1,971  

 15,293 

 12,335 

 – 

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 374,143  

 687,783 

 128,158  

 236,837 

 106,634  

 86,313 

 6,045  

 – 

 1,029,669  

 1,095,150 

 2,320,459  

 2,134,630 

 651,926  

 659,397 

 175,370  

 182,336 

 111,081  

 140,138 

 65,636  

 68,371 

 4,594,978  

 4,603,172 

 4,969,121  

 5,290,955 

 292,283  

 292,769 

 135,236  

 33,117  

 20,000 

 37,141 

 113,320  

 120,884 

 –  

 3,400 

 573,956  

 474,194 

 67  

 4,097 

 712,758  

 1,037,158 

 207,098  

 235,167 

 15,337  

 40,600  

 43,509 

 60,500 

 975,860  

 1,380,431 

 1,549,816  

 1,854,625 

 3,419,305  

 3,436,330 

 638,690  

 634,364 

 448,751  

 483,978 

 2,331,864  

 2,317,988 

 3,419,305  

 3,436,330

The above Statement of Financial Position should be read in conjunction with the accompanying notes.

CROWN LIMITED ANNUAL REPORT 2010    63

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
FINAN C IAL REPORT  2010  CONTINUED

Cash Flow Statement

For the year ended 30 June 2010

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  Receipts from customers 

  Payments to suppliers and employees 

  Dividends received 

Interest received 

  Borrowing costs 

Income tax paid 

Note 

2010 
$’000 

2009
$’000

 2,325,096  

 2,209,937 

(1,660,736)  

(1,581,916) 

 26  

 15 

 7,301  

 88,335 

(89,773)  

(251,325) 

(114,457)  

(82,610) 

Net cash fl ows from/(used in) operating activities 

23b 

 467,457  

 382,436 

Cash fl ows from investing activities 

  Purchase of property, plant and equipment 

  Proceeds from sale of property, plant and equipment 

  Payment for purchases of equity investments 

  Purchase of available-for-sale fi nancial assets 

  Net proceeds from sale of equity investments 

  Loans to associated entities 

  Other (net) 

Net cash fl ows from/(used in) investing activities 

Cash fl ows from fi nancing activities 

  Proceeds from borrowings 

  Repayment of borrowings 

  Dividends paid  

  Proceeds from equity raising (net of underwriting fees) 

  ESP proceeds received 

Net cash fl ows from/(used in) fi nancing activities 

Net increase/(decrease) in cash and cash equivalents 

Cash and cash equivalents at the beginning of the fi nancial year 

Effect of exchange rate changes on cash 

(356,270)  

(389,026) 

 13,809  

 128 

 –  

(12,125) 

(20,584)  

(575,332) 

 84,671  

(4,000)  

(3,177)  

 76,266 

(84,076) 

(3,712) 

(285,551)  

(987,877) 

 250,000  

 3,442,768 

(450,000)  

(5,285,054) 

(278,417)  

(331,191) 

 –  

 337,150 

 2,893  

 39,065 

(475,524)  

(1,797,262) 

(293,618)  

(2,402,703) 

 515,498  

 2,362,964 

(25,485)  

 555,237 

Cash and cash equivalents at the end of the fi nancial year 

23a 

 196,395  

 515,498

The above Cash Flow Statement should be read in conjunction with the accompanying notes.

64    CROWN  LIMIT E D AN N UAL REPORT 2010

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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Statement of Changes in Equity

For the year ended 30 June 2010

Net  
  Unrealised 

Foreign

Ordinary   Retained  
Earnings  
$’000 

Shares 
$’000 

Gains   Translation  
Reserve 
$’000 

Currency  Cashfl ow  Employee 
Benefi ts  
Reserve 
$’000 

Hedge  
Reserve 
$’000 

Reserve 
$’000 

Total
Equity        
$’000

Year ended 30 June 2010 

Balance at 1 July 2009 

 634,364  

 2,317,988  

 632,593  

(94,107)  

(63,900)  

 9,392  

 3,436,330 

Profi t/(loss) for the period 

Other comprehensive income 

Total comprehensive income 
for the period 

 –  

 –  

 292,293  

 –  

 –  

 –  

 –  

(4,061)  

(63,781)  

 30,680  

 –  

 –  

 292,293 

(37,162) 

 –  

 292,293  

(4,061)  

(63,781)  

 30,680  

 –  

 255,131 

Dividends paid 

ESP proceeds received 

Transfers 

Share based payments expense 

 –  

(278,417)  

 2,893  

 1,433  

 –  

 –  

 –  

 –  

 –  

 –  

 –  

 –  

 –  

 –  

 –  

 –  

 –  

 –  

 –  

 –  

 –  

 –  

(1,433)  

(278,417) 

 2,893 

 – 

 3,368  

 3,368 

Balance at 30 June 2010 

 638,690  

 2,331,864  

 628,532  

(157,888)  

(33,220)  

 11,327  

 3,419,305 

Year ended 30 June 2009 

Balance at 1 July 2008 

 258,149  

 3,846,972  

 451,087  

(280,576)  

 –  

 5,712  

 4,281,344 

Profi t/(loss) for the period 

 –  

(1,197,904)  

 –  

 –  

 –  

 –  

(1,197,904) 

Other comprehensive income 

 –  

 –  

 181,506  

 186,469  

(63,900)  

 –  

 304,075 

Total comprehensive income 
for the period 

 –  

(1,197,904)  

 181,506  

 186,469  

(63,900)  

 –  

(893,829) 

Dividends paid 

 –  

(331,080)  

Shares issued (net of equity 
raising fees) 

ESP proceeds received 

 337,150  

 39,065  

Share based payments expense 

 –  

 –  

 –  

 –  

 –  

 –  

 –  

 –  

 –  

 –  

 –  

 –  

 –  

 –  

 –  

 –  

 –  

(331,080) 

 –  

 –  

 337,150 

 39,065 

 3,680  

 3,680 

Balance at 30 June 2009 

 634,364  

 2,317,988  

 632,593  

(94,107)  

(63,900)  

 9,392  

 3,436,330

The above Statement of Changes in Equity should be read in conjunction with the accompanying notes.

CROWN LIMITED ANNUAL REPORT 2010    65

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
FINAN C IAL REPORT  2010  CONTINUED

Notes to the Financial Statements

For the year ended 30 June 2010

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1.   Summary of Signifi cant Accounting Policies 

(a)  Basis of preparation

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This fi nancial report is a general-purpose fi nancial report, which has been prepared in accordance with the requirements of the 
Corporations Act 2001, Australian Accounting Standards and other authoritative pronouncements of the Australian Accounting 
Standards Board. The fi nancial report has also been prepared on a historical cost basis, except for derivative fi nancial instruments 
and available-for-sale fi nancial assets that have been measured at fair value and investments in associates accounted for using 
the equity method. 

The fi nancial report is presented in Australian dollars and all values are rounded to the nearest thousand dollars ($’000) unless 
otherwise stated under the option available to the Company under ASIC Class Order 98/100. The Company is an entity to which 
the class order applies.

The fi nancial report of Crown Limited and its controlled entities for the year ended 30 June 2010 was authorised for issue in 
accordance with a resolution of the directors on 24 August 2010 subject to fi nal approval by a sub committee.

(b)  Statement of compliance

The fi nancial report complies with Australian Accounting Standards as issued by the Australian Accounting Standards Board and 
International Financial Reporting Standards (IFRS) as issued by the International Accounting Standards Board.

The Group has adopted the following accounting standards, which became applicable from 1 July 2009:

–  AASB 8 Operating Segments
–  AASB 123 Borrowing Costs 
–  AASB 101 Presentation of Financial Statements (revised)

The adoption of these standards did not have a material effect on the fi nancial position or performance of the Group. However 
the adoption of AASB 8 has caused the Group to revise its segment reporting. Refer to note 2 for further details. The information 
for the comparative period has been restated in accordance with the new accounting standard.

Australian Accounting Standards and Interpretations that have recently been issued or amended but are not yet effective have not 
been adopted by the Group for the reporting period ending 30 June 2010. These are outlined in the table below.

  Reference

Title

AASB 2009-5

AASB 2009-5

Further Amendments 
to Australian Accounting 
Standards arising from 
the Annual Improvements 
Project – Leases 

Further Amendments 
to Australian Accounting 
Standards arising from 
the Annual Improvements 
Project – Cash Flow 
Statements 

Application 
date of 
standard(1)

1 January 
2010

Impact on Group financial report

Assessing land leases based on the general criteria 
may result in more land leases being classifi ed as 
fi nance leases and if so, the type of asset which is 
to be recorded (intangible vs. property, plant and 
equipment) needs to be determined.

Application 
date for 
Group(1)

1 July
2010

1 January 
2010

The amendment to AASB 107 explicitly states that 
only expenditure that results in a recognised asset can 
be classifi ed as a cash fl ow from investing activities. 
The amendment will not have an impact on the Group.

1 July
2010

AASB 2009-12 Amendments to Australian 

Accounting Standards 
– Related Party Disclosures 

AASB 9

Financial Instruments 

1 January 
2011

1 January 
2013

The amendment to AASB 124 clarifi es and simplifi es 
the defi nition of a related party. The amendment will 
not have an impact on the Group. 

1 July 
2011

These amendments are not expected to have an 
impact on the Group result. This standard may result 
in additional or changes in disclosure. 

1 July
2013

(1)  Designates the beginning of the applicable annual reporting period unless otherwise stated. 

66    CROWN  LIMIT E D AN N UAL REPORT 2010

 
 
 
 
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1.   Summary of Signifi cant Accounting 

Fair value of available-for-sale fi nancial assets

Policies  continued

(c)  Basis of consolidation

The consolidated financial statements are those of the 
consolidated entity, comprising Crown Limited (the parent entity) 
and all entities that Crown Limited controlled from time to time 
during the year and at reporting date.

Information from the financial statements of subsidiaries is 
included from the date the parent entity obtains control until 
such time as control ceases. Where there is loss of control of 
a subsidiary, the consolidated fi nancial statements include the 
results for the part of the reporting period during which the 
parent entity has control.

Subsidiary acquisitions are accounted for using the acquisition 
method of accounting. The fi nancial statements of subsidiaries 
are prepared for the same reporting period as the parent entity, 
using consistent accounting policies. Adjustments are made to 
bring into line any dissimilar accounting policies that may exist.

All inter-company balances and transactions, including unrealised 
profi ts arising from intra-group transactions, have been eliminated 
in full. Unrealised losses are eliminated unless costs cannot be 
recovered.

The accounting policies adopted have been applied consistently 
throughout the two reporting periods.

(d)   Signifi cant accounting estimates 

and assumptions

The carrying amounts of certain assets and liabilities are often 
determined based on estimates and assumptions of future 
events. The key estimates and assumptions that have a 
signifi cant risk of causing a material adjustment to the carrying 
amounts of certain assets and liabilities within the next annual 
reporting period are:

Impairment of goodwill and casino licences with 
indefi nite useful lives

The Group determines whether goodwill and casino licences 
with indefi nite useful lives are impaired at least on an annual 
basis. This requires an estimation of the recoverable amount 
of the cash-generating units to which the goodwill and casino 
licences with indefi nite useful lives are allocated. The assumptions 
used in this estimation of recoverable amount and the carrying 
amount of goodwill and casino licences with indefi nite useful 
lives are discussed in note 15.

In accordance with accounting standards the Group uses the 
Level Three method in estimating the fair value of fi nancial assets. 
Accordingly, the fair value is estimated using inputs for the asset 
that are not based on observable market data.

Share-based payment transactions

The Group measures the cost of equity-settled transactions with 
employees by reference to the fair value of the equity instruments 
at the date at which they are granted. The fair value is determined 
with the assistance of an external valuer, using the assumptions 
detailed in note 25.

Doubtful debts

An allowance for doubtful debts is recognised when there is 
objective evidence that an individual trade debt is impaired.

Signifi cant Items

Management determines signifi cant items based on the nature, 
size and generally accepted accounting principles.

(e)  Income tax

Current tax assets and liabilities for the current and prior periods 
are measured at the amount expected to be recovered from 
or paid to the taxation authorities based on the current period’s 
taxable income. The tax rates and tax laws used to compute 
the amount are those that are enacted or substantively enacted 
by the reporting date.

Deferred income tax is provided on all temporary differences at 
the reporting date between the tax bases of assets and liabilities 
and their carrying amounts for fi nancial reporting purposes.

Deferred income tax liabilities are recognised for all taxable 
temporary differences except:

•  where the deferred income tax liability arises from the initial 
recognition of an asset or liability in a transaction that is not 
a business combination and, at the time of the transaction, 
affects neither the accounting profi t nor taxable profi t or 
loss; or

•  when taxable temporary differences associated with 

investments in subsidiaries, associates and interests in joint 
ventures, except where the timing of the reversal of the 
temporary differences can be controlled and it is probable 
that the temporary differences will not reverse in the 
foreseeable future.

CROWN LIMITED ANNUAL REPORT 2010    67

 
 
 
 
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FINAN C IAL REPORT  2010  CONTINUED

Notes to the Financial Statements  continued

For the year ended 30 June 2010

1.   Summary of Signifi cant Accounting 

Policies  continued

(e)  Income tax  continued

Deferred income tax assets are recognised for all deductible 
temporary differences, carry-forward of unused tax assets and 
unused tax losses, to the extent that it is probable that taxable 
profi t will be available against which the deductible temporary 
differences, and the carry-forward of unused tax assets and 
unused tax losses can be utilised except:

•  when the deferred income tax asset relating to the deductible 
temporary difference arises from the initial recognition of 
an asset or liability in a transaction that is not a business 
combination and, at the time of the transaction, affects 
neither the accounting profi t not taxable profi t or loss; or

•  when the deductible temporary differences associated with 
investments in subsidiaries, associates and interests in joint 
ventures, deferred tax assets are only recognised to the extent 
that it is probable that the temporary differences will reverse 
in the foreseeable future and taxable profi t will be available 
against which the temporary differences can be utilised.

The carrying amount of deferred income tax assets is reviewed 
at each reporting date and reduced to the extent that it is no 
longer probable that suffi cient taxable profi t will be available to 
allow all or part of the deferred income tax asset to be utilised.

Deferred income tax assets and liabilities are measured at the 
tax rates that are expected to apply to the year when the asset 
is realised or the liability is settled, based on tax rates (and tax 
laws) that have been enacted or substantively enacted at the 
reporting date.

Income taxes relating to items recognised directly in equity are 
recognised in equity and not profi t or loss.

(f)  Other taxes

Revenues, expenses and assets are recognised net of the 
amount of GST except:

•  where the GST incurred on a purchase of goods and services 
is not recoverable from the taxation authority, in which case 
the GST is recognised as part of the cost of acquisition of the 
asset or as part of the expense item as applicable;

•  Gaming revenues, due to the GST being offset against casino 

taxes; and

•  receivables and payables are stated with the amount of GST 

included.

The net amount of GST recoverable from, or payable to, the 
taxation authority is included as part of receivables or payables 
in the statement of fi nancial position. 

Cash fl ows are included in the cash fl ow statement on a gross 
basis and the GST component of cash fl ows arising from 
investing and fi nancing activities, which is recoverable from, or 
payable to, the taxation authority are classifi ed as operating 
cash fl ows.

Commitments and contingencies are disclosed net of the 
amount of GST recoverable from, or payable to, the taxation 
authority.

(g)  Foreign currency translation

Both the functional and presentation currency of Crown Limited 
and its Australian subsidiaries is Australian dollars. 

Each foreign entity in the Group determines its own functional 
currency and items included in the fi nancial statements of each 
foreign entity are measured using that functional currency, which 
is translated to the presentation currency.

Transactions in foreign currencies are initially recorded in the 
functional currency at the exchange rates ruling at the date of 
the transaction. Monetary assets and liabilities denominated in 
foreign currencies are retranslated at the rate of exchange ruling 
at the reporting date. 

Non-monetary items that are measured in terms of historical 
cost in a foreign currency are translated using the exchange rate 
as at the date of the initial transaction. Non-monetary items 
measured at fair value in a foreign currency are translated using the 
exchange rates at the date when the fair value was determined.

As at the reporting date the assets and liabilities of overseas 
subsidiaries are translated into the presentation currency of 
Crown Limited at the rate of exchange ruling at the reporting 
date and the profi t or loss is translated at the weighted average 
exchange rates for the period. The exchange differences arising 
on the retranslation are taken directly to a separate component 
of equity.

On disposal of a foreign entity, the deferred cumulative amount 
recognised in equity relating to that particular foreign operation 
is recognised in the statement of comprehensive income.

(h)  Cash and cash equivalents

Cash and cash equivalents in the statement of fi nancial position 
comprises of cash at bank and on hand, and short term deposits 
with an original maturity of three months or less that are readily 
convertible to known amounts of cash and which are subject 
to an insignifi cant risk of changes in future value.

For the purposes of the cash fl ow statement, cash and cash 
equivalents consist of cash and cash equivalents as defi ned 
above, net of outstanding bank overdrafts.

68    CROWN  LIMIT E D AN N UAL REPORT 2010

 
 
 
 
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1.    Summary of Signifi cant Accounting 

(l)  Investments and other fi nancial assets

Policies  continued

(i)  Trade and other receivables

Trade receivables are recognised and carried at original invoice 
amount less an allowance for any uncollectible amounts.

An estimate for doubtful debts is made when there is objective 
evidence that the full amount may not be collected. Bad debts 
are written off when identifi ed.

Receivables from associates and other related parties are carried 
at amortised cost less an allowance for impairment. Interest, 
when charged is taken up as income on an accrual basis.

(j)  Inventories

Inventories are valued at the lower of cost and net realisable value. 

Costs incurred in bringing each product to its present location 
and condition are accounted for as follows:

•  Gaming inventories which include food, beverages and other 
consumables are costed on a weighted average basis; and

•  Net realisable value is the estimated selling price in the ordinary 
course of business, less estimated costs of completion and 
the estimated costs necessary to make the sale.

(k)  Investments in associates

The Group’s investment in its associates are accounted for 
under the equity method of accounting in the consolidated 
fi nancial statements. These are entities in which the Group 
has signifi cant infl uence and which are not subsidiaries.

The fi nancial statements of the associates are used by the 
Group to apply the equity method. Where associates apply 
different accounting policies to the Group, adjustments are 
made upon application of the equity method.

Investments in associates are carried in the statement of 
fi nancial position at cost plus post-acquisition changes in the 
Group’s share of net assets of the associates, less any impairment 
in value. The statement of comprehensive income refl ects the 
Group’s share of the results of operations of the associates.

Where there has been a change recognised directly in the 
associates’ equity, the Group recognises its share of any changes 
and discloses this, when applicable in the statement of 
comprehensive income.

When the Group’s share of losses in an associate equals or 
exceeds its interest in the associate, including any unsecured 
long term receivables and loans, the Group does not recognise 
further losses unless it has incurred obligations or made payments 
on behalf of the associate. 

All investments and other fi nancial assets are initially recognised 
at cost, being the fair value of the consideration given and 
including acquisition costs.

After initial recognition, investments, which are classifi ed as 
available-for-sale, are re-measured at each reporting date at 
fair value. Gains or losses on available-for-sale investments 
are recognised as a separate component of equity until the 
investment is sold, collected or otherwise disposed of, or until 
the investment is determined to be impaired, at which time the 
cumulative gain or loss previously reported in equity is included 
in the statement of comprehensive income.

Non-derivative fi nancial assets with fi xed or determinable 
payments and fi xed maturity are classifi ed as held-to-maturity 
when the Group has the positive intention and ability to hold 
to maturity. Investments intended to be held for an undefi ned 
period are not included in this classifi cation.

Other long term investments that are intended to be held-to-
maturity, such as bonds, are subsequently measured at amortised 
cost using the effective interest method. Amortised cost is 
calculated by taking into account any discount or premium on 
acquisition, over the period to maturity.

For investments carried at amortised cost, gains and losses 
are recognised in income when the investments are derecognised 
or impaired, as well as through the amortisation process.

For investments that are actively traded in organised fi nancial 
markets, fair value is determined by reference to Stock Exchange 
quoted market bid prices at the close of business on the reporting 
date. For investments where there is no quoted market price, 
fair value is determined by reference to the current market value 
of another instrument which is substantially the same or is 
calculated based on the expected cash fl ows of the underlying 
net asset base of the investment. Gains or losses are recognised 
in the statement of comprehensive income and the related assets 
are classifi ed as non-current in the statement of fi nancial position.

(m)  Property, plant and equipment

Property, plant and equipment is stated at cost less accumulated 
depreciation and any impairment in value. 

Depreciation and amortisation is calculated on a straight-line 
basis over the estimated useful life of the asset as follows: 

•  Freehold buildings – 40 to 75 years;
•  Leasehold improvements – lease term; and 
•  Plant and equipment – 2 to 15 years.

The assets residual values, useful lives and amortisation 
methods are reviewed, and adjusted if appropriate, at each 
fi nancial year end.  

CROWN LIMITED ANNUAL REPORT 2010    69

 
 
 
 
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FINAN C IAL REPORT  2010  CONTINUED

Notes to the Financial Statements  continued

For the year ended 30 June 2010

1.   Summary of Signifi cant Accounting 

Goodwill

Policies  continued

(m)  Property, plant and equipment  continued

Impairment

The carrying values of property, plant and equipment are 
reviewed for impairment when events or changes in 
circumstances indicate the carrying value may not be 
recoverable. For an asset that does not generate largely 
independent cash infl ows, the recoverable amount is determined 
for the cash-generating unit to which the asset belongs. If any 
such indication exists and where the carrying values exceed the 
estimated recoverable amount, the assets or cash-generating 
units are written down to their recoverable amount.

The recoverable amount of property, plant and equipment is 
the greater of fair value less costs to sell and value in use. In 
assessing value in use, the estimated future cash fl ows are 
discounted to their present value using a post-tax discount 
rate that refl ects current market assessments of the time value 
of money and the risks specifi c to the asset.

Derecognition

An item of property, plant and equipment is derecognised upon 
disposal or when no future economic benefi ts are expected to 
arise from the continued use of the asset.

Any gain or loss arising on derecognition of the asset (calculated 
as the difference between the net disposal proceeds and the 
carrying amount of the item) is included in the statement of 
comprehensive income in the period the item is derecognised.

(n)  Intangible assets

Licences

Licences are carried at cost less any accumulated amortisation 
and any accumulated impairment losses.

The directors regularly assess the carrying value of casino licences 
so as to ensure they are not carried at a value greater than their 
recoverable amount.

The casino licence premiums are carried at cost of acquisition. 
The Crown Melbourne licence is being amortised on a straight-
line basis over the remaining life of the licence from the time 
PBL acquired Crown Melbourne, being 34 years. The Burswood 
licence is perpetual and, as such, no amortisation is charged. 
The Burswood licence is subject to an annual impairment 
assessment.

70    CROWN  LIMIT E D AN N UAL REPORT 2010

Goodwill on acquisition is initially measured at cost being the 
excess of the cost of the business combination over the acquirer’s 
interest in the net fair value of the identifi able assets, liabilities 
and contingent liabilities. Following initial recognition, goodwill 
is measured at cost less any accumulated impairment losses. 
Goodwill is not amortised.

As at the acquisition date, any goodwill acquired is allocated 
to each of the cash-generating units expected to benefi t from 
the combination’s synergies.

Goodwill is reviewed for impairment, annually or more frequently 
if events or changes in circumstances indicate that the carrying 
value may be impaired. Impairment is determined by assessing 
the recoverable amount of the cash generating unit to which 
the goodwill relates. Where the recoverable amount of the 
cash-generating unit is less than the carrying amount, an 
impairment loss is recognised.

Where goodwill forms part of a cash-generating unit and part 
of the operation within that unit is disposed of, the goodwill 
associated with the operation disposed of is included in the 
carrying amount of the operation when determining the gain 
or loss on disposal of the operation. Goodwill disposed of in this 
circumstance is measured on the basis of the relative values of 
the operation disposed of and the portion of the cash-generating 
unit retained.

Other intangible assets

Acquired both separately and from a business combination.

Intangible assets acquired separately are capitalised at cost 
and from a business combination are capitalised at fair value 
as at the date of acquisition. Following initial recognition, the 
cost model is applied to the class of intangible assets.

The useful lives of these intangible assets are assessed to be 
either finite or indefinite. Where amortisation is charged on 
assets with fi nite lives, this expense is taken to the statement 
of comprehensive income.

Intangible assets created within the business are not capitalised 
and expenditure is charged against profi ts in the period in which 
the expenditure is incurred.

Intangible assets are tested for impairment where an indicator 
of impairment exists, and annually in the case of intangible 
assets with indefi nite lives, either individually or at the cash 
generating unit level. Useful lives are also examined on an 
annual basis and adjustments, where applicable, are made on 
a prospective basis.

Gains or losses arising from derecognition of an intangible asset 
are measured as the difference between the net disposal 
proceeds and the carrying amount of the asset and are 
recognised in the statement of comprehensive income when 
the net asset is derecognised.

 
 
 
 
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1.    Summary of Signifi cant Accounting 

(r)  Provisions

Policies  continued

(o)  Recoverable amount of assets

At each reporting date, the Group assesses whether there is 
any indication that an asset may be impaired. Where an 
indicator of impairment exists, the Group makes a formal 
estimate of recoverable amount. Where the carrying amount 
of an asset exceeds its recoverable amount the asset is 
considered impaired and is written down to its recoverable 
amount. 

Recoverable amount is the greater of fair value less costs to 
sell and value in use. For the purposes of assessing impairment, 
assets are grouped at the lowest levels for which there are 
separately identifi able cash fl ows that are largely independent 
of the cash fl ows from other assets or groups of assets (cash-
generating units). In assessing value in use, the estimated 
future cash fl ows are discounted to their present value using a 
post-tax discount rate that refl ects current market assessments 
of the time value of money and the risks specifi c to the asset.

(p)  Trade and other payables

Trade and other payables are brought to account for amounts 
payable in relation to goods received and services rendered, 
whether or not billed to the Group at reporting date. The Group 
operates in a number of diverse markets, and accordingly the 
terms of trade vary by business.

(q)  Interest-bearing loans and borrowings

All loans and borrowings are initially recognised at the fair 
value of the consideration received less directly attributable 
transaction costs.

After initial recognition, interest-bearing loans and borrowings 
are subsequently measured at amortised cost using the 
effective interest method.

Borrowings are classifi ed as current liabilities unless the Group 
has an unconditional right to defer settlement of the liability for 
at least 12 months after the reporting date.

Borrowing costs

Borrowing costs directly associated with qualifying assets are 
to be capitalised, including any other associated costs directly 
attributable to the borrowing. The capitalisation ratio to determine 
the amount of borrowing costs to be capitalised is the weighted 
average interest rate applicable to the entity’s outstanding 
borrowings during the year, in this case 8.9%.

All other borrowing costs are expensed in the period they occur.

Provisions are recognised when the Group has a present 
obligation (legal or constructive) to make a future sacrifi ce of 
economic benefi ts to other entities as a result of past 
transactions or other events, it is probable that a future 
sacrifi ce of economic benefi t will be required and a reliable 
estimate can be made of the amount of the obligation.

Where the Group expects some or all of a provision to be 
reimbursed, the reimbursement is recognised as a separate 
asset. The expense relating to any provision is presented in the 
statement of comprehensive income net of any reimbursement.

If the effect of the time value of money is material, provisions are 
discounted using a current pre-tax rate that refl ects the risks 
specifi c to the liability. When discounting is used, the increase in 
the provision due to the passage of time is recognised as a 
fi nance cost.

A provision for dividends is not recognised as a liability unless 
the dividends are declared, or publicly recommended on or 
before the reporting date.

(s)  Employee benefi ts

Provision is made for employee benefi ts accumulated as a 
result of employees rendering services up to reporting date 
including related on-costs. The benefi ts include wages and 
salaries, incentives, compensated absences and other benefi ts, 
which are charged against profi ts in their respective expense 
categories when services are provided or benefi ts vest with 
the employee.

The provision for employee benefi ts is measured at the 
remuneration rates expected to be paid when the liability 
is settled. Benefi ts expected to be settled after twelve months 
from the reporting date are measured at the present value 
of the estimated future cash outfl ows to be made in respect 
of services provided by employees up to the reporting date.

The liability for long service leave is recognised in the provision 
for employee benefi ts and measured as the present value of 
expected future payments to be made in respect of services 
provided by employees up to the reporting date using the 
projected unit credit method. Consideration is given to expected 
future wage and salary levels, experience of employee departures, 
and periods of service. Expected future payments are discounted 
using market yields at the reporting date on national government 
bonds with terms to maturity and currencies that match, as 
closely as possible, the estimated future cash outfl ows.

CROWN LIMITED ANNUAL REPORT 2010    71

 
 
 
 
FINAN C IAL REPORT  2010  CONTINUED

Notes to the Financial Statements  continued

For the year ended 30 June 2010

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Policies  continued

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(t)  Share-based payment transactions

Equity settled transactions

The Group provides benefi ts to senior executives in the form 
of share-based payments, whereby executives render services 
in exchange for shares or rights over shares (equity-settled 
transactions).

The plan in place to provide these benefi ts is the Executive 
Share Plan (ESP).

The cost of these equity-settled transactions with executives is 
measured by reference to the fair value of the equity instruments 
at the date which they are granted. The fair value is determined 
by an external valuer using the Monte Carlo model, further 
details of which are given in note 25.

In valuing equity-settled transactions, only conditions linked to 
the price of the shares of Crown Limited are taken into account, 
further details of which are given in note 25.

The cost of equity-settled transactions is recognised, together 
with a corresponding increase in equity, over the period in 
which the performance and/or service conditions are fulfi lled, 
ending on the date on which the relevant executives become 
fully entitled to the award (the vesting period).

The cumulative expense recognised for equity-settled transactions 
at each reporting date until vesting dates refl ects:

(i) the extent to which the vesting period has expired; and

(ii)  the Groups best estimate of the number of equity 

instruments that will ultimately vest.

No adjustment is made for the likelihood of market performance 
conditions being met as the effect of these conditions is included 
in the determination of fair value at grant date. The charge to 
the statement of comprehensive income for the period is the 
cumulative amount as calculated above less the amounts 
already charged in previous periods. There is a corresponding 
entry to equity.

(u)  Leases

Finance leases, which transfer to the Group substantially all 
the risks and benefi ts incidental to ownership of the leased 
item, are capitalised at the inception of the lease at the fair 
value of the leased property or, if lower, at the present value 
of the minimum lease payments.

Lease payments are apportioned between the fi nance charges 
and reduction of the leased liability so as to achieve a constant 
rate of interest on the remaining balance of the liability.

72    CROWN  LIMIT E D AN N UAL REPORT 2010

Operating lease payments are recognised as an expense in 
the statement of comprehensive income on a straight-line 
basis over the lease term.

(v)  Derecognition of fi nancial instruments

The derecognition of a fi nancial instrument takes place when 
the Group no longer controls the contractual rights that comprise 
the fi nancial instrument, which is normally the case when the 
instrument is sold, or all the cash fl ows attributable to the 
instrument are passed through to an independent third party.

(w)   Derivative fi nancial instruments 

and hedging

The Group uses derivative fi nancial instruments (including 
forward exchange contracts and interest rate swaps) to hedge 
its risks associated with foreign currency and interest rate 
fl uctuations. Such derivative fi nancial instruments are initially 
recognised at fair value at inception and are subsequently 
marked-to-market. 

Derivatives are carried as assets when their fair value is positive 
and as liabilities when their fair value is negative. Any gains or 
losses arising from changes in the fair value of derivatives, except 
for those that qualify as cash fl ow hedges, are taken directly to 
profi t or loss for the year.

The fair value of forward exchange contracts are calculated by 
reference to current forward exchange rates for contracts with 
similar maturity profi les. The fair values of interest rate swaps are 
determined by reference to market values for similar instruments.

Hedges that meet the strict criteria for hedge accounting are 
accounted for as follows:

(i)   Fair value hedges 

Fair value hedges are hedges of the Group’s exposure to 
changes in the fair value of a recognised asset or liability or 
an unrecognised fi rm commitment, or an identifi ed portion of 
such an asset, liability or fi rm commitment that is attributable 
to a particular risk and could affect profi t or loss. For fair value 
hedges, the carrying amount of the hedged item is adjusted 
for gains and losses attributable to the risk being hedged and 
the derivative is remeasured to fair value. Gains and losses 
from both are taken to profi t or loss. 

The Group discontinues fair value hedge accounting if the 
hedging instrument expires or is sold, terminated or exercised, 
the hedge no longer meets the criteria for hedge accounting 
or the Group revokes the designation. Any adjustment to the 
carrying amount of a hedged fi nancial instrument for which the 
effective interest method is used is amortised to profi t or loss. 
Amortisation may begin as soon as an adjustment exists and 
shall begin no later than when the hedged item ceases to be 
adjusted for changes in its fair value attributable to the risk 
being hedged.

 
 
 
 
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1.    Summary of Signifi cant Accounting 

Policies  continued

(w)   Derivative fi nancial instruments 

and hedging  continued

(ii)   Cash fl ow hedges 

Cash fl ow hedges are hedges of the Group’s exposure to 
variability in cash fl ows that is attributable to a particular risk 
associated with a recognised asset or liability that is a fi rm 
commitment and that could affect profi t or loss. The effective 
portion of the gain or loss on the hedging instrument is 
recognised directly in equity, while the ineffective portion 
is recognised in profi t or loss.

Amounts taken to equity are transferred out of equity and 
included in the measurement of the hedged transaction (fi nance 
costs or inventory purchases) when the forecast transaction 
occurs. If the hedging instrument expires or is sold, terminated 
or exercised without replacement or rollover, or if its designation 
as a hedge is revoked (due to it being ineffective), amounts 
previously recognised in equity remain in equity until the forecast 
transaction occurs.

(x)  Impairment of fi nancial assets

The Group assesses at each reporting date whether a fi nancial 
asset or group of fi nancial assets is impaired.

(i)  Financial assets carried at amortised cost

If there is objective evidence that an impairment loss on loans 
and receivables carried at amortised cost has been incurred, 
the amount of the loss is measured as the difference between 
the asset’s carrying amount and the present value of estimated 
future cash fl ows (excluding future credit losses that have not 
been incurred) discounted at the fi nancial asset’s original effective 
interest rate (i.e. the effective interest rate computed at initial 
recognition). The carrying amount of the asset is reduced either 
directly or through use of an allowance account. The amount of 
the loss is recognised in the statement of comprehensive income.

The Group fi rst assesses whether objective evidence of 
impairment exists individually for fi nancial assets that are 
individually signifi cant, and individually or collectively for 
fi nancial assets that are not individually signifi cant. If it is 
determined that no objective evidence of impairment exists for 
an individually assessed fi nancial asset, whether signifi cant or 
not, the asset is included in a group of fi nancial assets with 
similar credit risk characteristics and that group of fi nancial 
assets is collectively assessed for impairment. Assets that are 
individually assessed for impairment and for which an 
impairment loss is or continues to be recognised are not 
included in a collective assessment of impairment.

If, in a subsequent period, the amount of the impairment loss 
decreases and the decrease can be related objectively to 
an event occurring after the impairment was recognised, 
the previously recognised impairment loss is reversed. Any 
subsequent reversal of an impairment loss is recognised in 
the statement of comprehensive income, to the extent that 
the carrying value of the asset does not exceed its amortised 
cost at the reversal date.

(ii)   Financial assets carried at cost

If there is objective evidence that an impairment loss has been 
incurred on an unquoted equity instrument that is not carried 
at fair value (because its fair value cannot be reliably measured), 
or on a derivative asset that is linked to and must be settled 
by delivery of such an unquoted equity instrument, the amount 
of the loss is measured as the difference between the assets 
carrying amount and the present value of estimated cash fl ows, 
discounted at the current market rate of return for a similar 
fi nancial asset.

(iii)  Available-for-sale investments

If there is objective evidence that an available-for-sale investment 
is impaired, an amount comprising the difference between its 
cost (net of any principal repayment and amortisation) and its 
current fair value, less any impairment loss previously recognised 
in equity, is transferred from equity to profi t or loss. Reversals 
of impairment losses for equity instruments classifi ed as 
available-for-sale are not recognised in profi t or loss. Instead 
they are recognised through a separate component of equity.

(y)  Contributed equity

Ordinary shares are classifi ed as equity. Issued capital is 
recognised at the fair value of the consideration received, less 
transaction costs.

(z)  Revenue

Revenue is recognised and measured at the fair value of the 
consideration received or receivable to the extent that it is 
probable that the economic benefi ts will fl ow to the Group 
and the revenue can be reliably measured. The following 
specifi c recognition criteria must also be met before revenue 
is recognised:

Sale of goods

Revenue is recognised when the signifi cant risks and rewards of 
ownership of the goods have passed to the buyer and can be 
measured reliably. Risks and rewards are considered passed to 
the buyer at the time of delivery of the goods to the customer.

CROWN LIMITED ANNUAL REPORT 2010    73

 
 
 
 
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FINAN C IAL REPORT  2010  CONTINUED

Notes to the Financial Statements  continued

For the year ended 30 June 2010

1.    Summary of Signifi cant Accounting 

(ab)  Segment Information

The Group’s operating segments have been determined based 
on internal management reporting structure and the nature of 
the products provided by the Group. They refl ect the business 
level at which fi nancial information is provided to management 
for decision making regarding resource allocation and 
performance assessment. The segment information presented 
is consistent with internal management reporting.

The Group has two operating segments being Crown Melbourne 
and Burswood. The information for the comparative period 
has been restated in accordance with the new accounting 
standard.

Policies  continued

(z)  Revenue  continued

Rendering of services

Revenue is recognised when control of the right to be 
compensated for the services and the stage of completion 
can be reliably measured.

Casino revenues are the net of gaming wins and losses.

Interest

Revenue is recognised as the interest accrues (using the effective 
interest method, which is the rate that exactly discounts estimated 
future cash receipts through the expected life of the fi nancial 
instrument) to the net carrying amount of the fi nancial asset.

Dividends

Revenue is recognised when the shareholders’ right to receive 
the payment is established.

(aa)  Earnings per share (EPS)

Basic EPS is calculated as net profi t after tax, adjusted to 
exclude any costs of servicing equity (other than dividends), 
divided by the weighted average number of ordinary shares, 
adjusted for any bonus element.

Diluted EPS is calculated as net profi t after tax, adjusted for:

•  costs of servicing equity (other than dividends);

•  the after tax effect of dividends and interest associated with 
dilutive potential ordinary shares that have been recognised 
as expenses; and

•  other non-discretionary changes in revenues or expenses 
during the period that would result from the dilution of 
potential ordinary shares;

divided by the weighted average number of ordinary shares and 
dilutive potential ordinary shares, adjusted for any bonus element.

74    CROWN  LIMIT E D AN N UAL REPORT 2010

 
 
 
 
2.  Segment Information
30 June 2010

 Normalised Result(1) 

Crown 

  Melbourne  Burswood 
$’000 

$’000 

Note 

Unall 
-ocated 
$’000 

Crown 
Group 
$’000 

Adjust  
-ment (1) 
$’000 

Actual

Crown
Group
$’000

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Operating revenue 

  Main fl oor gaming 

 876,810  

 396,157  

 –  

 1,272,967  

 –  

 1,272,967 

  VIP commission program play 

 363,511  

 172,491  

 –  

 536,002  

 49,303  

 585,305 

  Non Gaming 

Intersegment 

 319,184  

 164,262  

 27  

 483,473  

(142)  

 –  

 –  

 483,473 

(142) 

  Operating revenue 

 1,559,505  

 732,910  

 27  

 2,292,300  

 49,303  

 2,341,603 

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Interest revenue 

Total revenue 

Segment result 

3 

 11,100  

 –  

 11,100

 1,559,505  

 732,910  

 27  

 2,303,400  

 49,303  

2,352,703(2)

  Gaming taxes and commissions 

(439,523)  

(197,588)  

 –  

(637,111)  

(13,626)  

(650,737) 

  Operating expenses 

Intersegment 

(645,117)  

(321,696)  

(31,285)  

(998,098)  

 142  

 –  

 –  

(998,098) 

 142 

  Earnings before interest, tax, 
  depreciation and amortisation “EBITDA” 

474,865  

 213,626  

(31,258)  

 657,233  

 35,677  

 692,910 

  Depreciation and amortisation 

3 

(125,716)  

(34,762)  

(2,640)  

(163,118)  

 –  

(163,118) 

  Earnings before interest and tax “EBIT” 

349,149  

 178,864  

(33,898)  

 494,115  

 35,677  

 529,792 

  Equity accounted share of associates’ 
  net profi t/(loss) 

  Net interest income/(expense) 

Income tax benefi t/(expense) 

9 

3 

5 

(48,409)  

(21,048)  

(69,457) 

(73,026)  

 –  

(73,026) 

(84,313)  

(10,703)  

(95,016) 

Profi t/(loss) after tax 

349,149  

 178,864  

(33,898)  

 288,367  

 3,926 

 292,293 

 –  

 4,969,121 

 –  

 1,549,816 

 –  

 333,325 

 –  

 1,029,669 

Total assets employed 

   2,424,006  

 1,167,304  

 1,377,811  

 4,969,121  

Total liabilities 

Capital expenditure 

 359,741  

 117,854  

 1,072,221  

 1,549,816  

271,286  

 62,003  

 36  

 333,325  

Investments in associates 

9 

Non-cash (income)/expenses
(other than depn & amort) 

 –  

 –  

 –  

 1,029,669  

 1,029,669  

 –  

 –  

 –  

 –  

 –

(1)   Normalised results have been adjusted to exclude the impact of any variance from theoretical win rate on VIP commission program play (at 
Crown Melbourne, Burswood and Melco Crown), the impact of signifi cant items (where applicable), and pre-opening costs in respect of City of 
Dreams (where applicable). The theoretical win rate is the expected hold percentage on VIP commission program play over time. Accordingly, the 
normalised result gives rise to adjustments to VIP commission program play revenue, gaming taxes, income tax expense and equity accounted 
share of associates’ result.

(2)   Total revenue of $2,352.7 million includes $10.5 million profi t on disposal of non-current assets, which is not included in revenue in the statement 

of comprehensive income.

CROWN LIMITED ANNUAL REPORT 2010    75

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
  
 
  
 
FINAN C IAL REPORT  2010  CONTINUED

Notes to the Financial Statements  continued

For the year ended 30 June 2010

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30 June 2009

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 Normalised Result(1) 

Crown 

  Melbourne  Burswood 
$’000 

$’000 

Note 

Unall 
-ocated 
$’000 

Crown 
Group 
$’000 

Adjust    Signifi cant 
-ment  (1) 
Items 
$’000 
$’000  

Actual

Crown
Group
$’000

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Operating revenue 

  Main fl oor gaming 

 855,272  

 397,860  

 –  

 1,253,132  

 –  

 –  

 1,253,132 

  VIP commission program play 

 329,704  

 140,001  

  Non Gaming 

  Intersegment 

281,205  

 159,708  

 –  

 –  

 469,705  

 31,438  

 440,913  

(120)  

 –  

–  

 –  

 –  

– 

 501,143 

 440,913 

(120)

  Operating revenue 

   1,466,181  

 697,569  

 –  

 2,163,630  

 31,438  

 –  

 2,195,068 

  Interest revenue 

3 

 64,265  

 –  

 40,443  

 104,708 

Total revenue 

   1,466,181  

 697,569  

 –  

 2,227,895  

 31,438  

 40,443  

 2,299,776 (2) 

Segment result 

  Gaming taxes and commissions  

(408,684)  

(170,095)  

 –  

(578,779)  

(4,970)  

  Operating expenses 

(607,233)  

(318,812)  

(39,332)  

(965,377)  

 120  

 –  

 –  

 –  

 –  

 –  

(583,749) 

(965,377) 

 120 

  Intersegment 

  Earnings before interest, 
  tax, depreciation and 
  amortisation “EBITDA” 

  Depreciation 
  and amortisation 

  Earnings before 
  interest and tax “EBIT” 

  Signifi cant items 

450,264  

 208,662  

(39,332)  

 619,594  

 26,468  

 –  

 646,062 

3 

(112,969)  

(32,385)  

(2,630)  

(147,984)  

 –  

 –  

(147,984) 

337,295  

 176,277  

(41,962)  

 471,610  

 26,468  

 –  

 498,078 

 –  

 –  

 –  

 –  

 –  

(1,415,188)   (1,415,188) 

  Equity accounted share of
  associates’ net profi t/(loss)  9 

  Net interest income/(expense)  3 

  Income tax benefi t/(expense) 5 

(68,962)  

(56,997)  

 –  

(125,959) 

(27,877)  

 –  

(54,827)  

(82,704) 

(94,105)  

(7,941)  

 29,915  

(72,131) 

Profi t/(loss) after tax 

337,295  

 176,277  

(41,962)  

 280,666  

(38,470)   (1,440,100)   (1,197,904) 

Total assets employed 

   2,231,621  

 1,229,366  

 1,829,968  

 5,290,955  

Total liabilities 

371,636  

 142,486  

 1,340,503  

 1,854,625  

Capital expenditure 

354,115  

 54,991  

 148  

 409,254  

 –  

 1,095,150  

 1,095,150  

 –  

 –  

 –  

 –  

 –  

 5,290,955 

 –  

 1,854,625 

 –  

 409,254 

 –  

 1,095,150 

Investments in associates  9 

Non-cash (income)/expenses
(other than depn & amort) 

 –  

–  

 –  

 –  

 –  

 –  

 1,293,751  

 1,293,751

(1)   Normalised results have been adjusted to exclude the impact of any variance from theoretical win rate on VIP commission program play (at 
Crown Melbourne, Burswood and Melco Crown), the impact of signifi cant items (where applicable), and pre-opening costs in respect of City of 
Dreams (where applicable). The theoretical win rate is the expected hold percentage on VIP commission program play over time. Accordingly, 
the normalised result gives rise to adjustments to VIP commission program play revenue, gaming taxes, income tax expense and equity 
accounted share of associates’ result.

(2)   Total revenue of $2,299.8 million includes $0.2 million profi t on disposal of non-current assets, which is not included in revenue in the statement 

of comprehensive income.

76    CROWN  LIMIT E D AN N UAL REPORT 2010

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
  
  
  
  
3.  Revenue and Expenses

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Profi t before income tax expense includes the following revenues and expenses: 

(a)  Revenue from continuing operations 

Revenue from services 

Revenue from sale of goods 

Interest – signifi cant item 

Interest – non signifi cant item 

Dividends  

Other operating revenue 

(b)  Other income from continuing operations 

Profi t on disposal of non-current assets 

(c)  Expenses from continuing operations 

Cost of sales 

Gaming activities 

Signifi cant items (excl. interest and tax) 

Other ordinary activities 

Depreciation of non-current assets 

(included in expenses above) 

Buildings 

Plant and equipment 

Amortisation of non-current assets 

(included in expenses above) 

Casino licence fee and management agreement 

Other assets 

Total depreciation and amortisation expense 

2010 
$’000 

2009
$’000

 2,016,601  

 1,903,113 

 295,533  

 272,188 

–  

 11,100  

 27  

 40,443 

 64,265 

 16 

 18,987  

 19,599 

 2,342,248  

 2,299,624 

 10,455  

 152 

 115,327  

 105,386 

 1,662,559  

 1,549,626 

 –  

 1,415,188 

 33,925  

 41,978 

 1,811,811  

 3,112,178 

 49,164  

 94,973  

 43,870 

 85,681 

 144,137  

 129,551 

 14,417  

 4,564  

 14,417 

 4,016 

 18,981  

 18,433 

 163,118  

 147,984

CROWN LIMITED ANNUAL REPORT 2010    77

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
FINAN C IAL REPORT  2010  CONTINUED

Notes to the Financial Statements  continued

For the year ended 30 June 2010

3.  Revenue and Expenses  continued

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(d)  Signifi cant items   

Continuing operations 

Write down of available-for-sale assets 

Write down of investments in associates 

Write down of Gateway shareholder loan 

Write down of deferred debt securities 

Termination fee for original Cannery transaction 

Termination of US dollar interest rate swaps 

Net interest attributable to the termination of original Cannery transaction 

Other net signifi cant items 

(e)  Other income and expense disclosures   

Finance costs expensed:  

Debt facilities 

Capitalised interest 

Debt facilities – signifi cant item 

Bad and doubtful debts – trade debtors 

Rentals – operating leases 

Superannuation expense 

Other employee benefi ts expense 

Executive share plan expenses 

Net foreign currency gains/(losses) 

2010 
$’000 

2009
$’000

 –  

 –  

 –  

 –  

 –  

 –  

 –  

 –  

 –  

 939,773 

 131,634 

 182,279 

 31,265 

 76,546 

 57,341 

 54,827 

(3,650) 

 1,470,015 

 86,925  

 92,142 

(2,799)  

 – 

 –  

 95,270 

 84,126  

 187,412 

 6,753  

 5,449  

38,979  

 13,678 

 4,975 

 36,676 

 571,534  

 557,986 

 3,368  

 2,375  

 3,680 

 12,909

78    CROWN  LIMIT E D AN N UAL REPORT 2010

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
4.  Dividends Paid and Announced

N
o
t
e
s

t
o
t
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F
n
a
n
c
a

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i

l

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t
a
t
e
m
e
n
t
s

2010 
$’000 

2009
$’000

(a)  Dividends declared and paid during the fi nancial year   

Prior year fi nal dividend (paid 26 October 2009) 

Paid at 19 cents (2008: 29 cents) per share franked at 60% (2008: 40% franked) at the 
Australian tax rate of 30% (2008: 30%) 

 144,095  

 200,006 

Current year interim dividend (paid 23 April 2010)   

Paid at 18 cents (2009: 18 cents) per share franked at 60% (2009: 60% franked) at the 
Australian tax rate of 30% (2009: 30%) 

Total dividends appropriated 

(b)  Dividends announced and not recognised as a liability  

Current year fi nal dividend (expected to be paid 15 October 2010) 

 136,511  

 136,511 

 280,606  

 336,517 

Announced at 19 cents (2009: 19 cents) per share and franked at 60% (2009: 60%) at the 
Australian tax rate of 30% (2009: 30%) 

 144,095  

 144,095 

(c)  Franking credits 

The tax rate at which the fi nal dividend will be franked is 30% (2009: 30%). The franking account 
disclosures have been calculated using the franking rate applicable at 30 June 2010. 

The amount of franking credits available for the subsequent fi nancial year: 

Franking account balance as at the end of the fi nancial year at 30% (2009: 30%) 

 46,189  

 29,458 

Franking credits that will arise from the payment of income taxes payable as at the end of the 
fi nancial year 

Total franking credits 

The amount of franking credits available for future reporting periods: 

Impact on the franking account of dividends announced before the fi nancial report was authorised 
for issue but not recognised as a distribution to equity holders during the fi nancial year 

Total franking credits available for future reporting periods 

 19,199  

 65,388  

 15,994 

 45,452 

(37,054)  

(37,054) 

 28,334  

 8,398

CROWN LIMITED ANNUAL REPORT 2010    79

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
FINAN C IAL REPORT  2010  CONTINUED

Notes to the Financial Statements  continued

For the year ended 30 June 2010

5.  Income Tax

N
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e
s

t
o
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n
a
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a

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a
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m
e
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t
s

(a)  Income tax expense 

The prima facie tax expense, using tax rates applicable in the country of operation, on profi t 
differs from income tax provided in the fi nancial statements as follows: 

Profi t/(loss) before income tax 

387,309  

(1,125,773) 

Prima facie income tax expense/(benefi t) on profi t/(loss) at the Australian rate of 30% (2009: 30%) 

 116,192  

(337,732) 

2010 
$’000 

2009
$’000

Tax effect of: 

Non deductible depreciation and amortisation 

Share of associates’ net losses/(profi ts) 

Differences in foreign tax rates 

Non assessable income sheltered by capital losses 

Other non assessable income 

Tax losses previously not recognised now brought to account 

Other items – net 

Impairment and write down of investments and loans 

Deferred income tax on temporary differences 

Income tax (over)/under provided in prior years 

Income tax expense/(benefi t) 

Income tax expense/(benefi t) comprises:  

Current expense/(benefi t) 

Deferred expense/(benefi t) 

Adjustments for current income tax of prior periods 

(b)  Deferred income taxes 

Deferred income tax assets 

Deferred income tax liabilities 

Net deferred income tax assets/(liabilities) 

 2,247  

 20,837  

(24,928)  

(3,065)  

(5,002)  

 2,247 

 37,788 

(13,950) 

 – 

 – 

 –  

(6,000) 

(14,524)  

 12,933 

 –  

 385,485 

 988  

 2,271  

(1,358) 

(7,282) 

 95,016  

 72,131 

 91,757  

 80,771 

 988  

 2,271  

(1,358) 

(7,282) 

 95,016  

 72,131 

 111,081  

 140,138 

 207,098  

 235,167 

(96,017)  

(95,029)

80    CROWN  LIMIT E D AN N UAL REPORT 2010

 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
5.  Income Tax  continued

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s

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a
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a
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m
e
n
t
s

(c)   Deferred income tax assets and liabilities at the end of the fi nancial year

The balance comprises temporary differences attributable to: 

Doubtful debt provision 

Employee benefi ts provision 

Revenue losses carried forward 

Other receivables 

Other provisions 

Investments 

Prepaid casino tax 

Licences and intangibles 

Land and buildings 

Property, plant and equipment 

Other 

Net deferred income tax assets/(liabilities) 

(d)   Movements in deferred income tax assets and liabilities during the 

fi nancial year 

Carrying amount at the beginning of the year 

Charged/(credited) to the income statement 

Charged/(credited) to equity 

Carrying amount at the end of the year 

(e)   Tax losses not brought to account, as the realisation of the benefi ts 
represented by these balances is not considered to be probable 

The Group has tax losses arising in Australia that are available indefi nitely for offset against 
future capital gains. 

Capital gains tax – no expiry date  

Total tax losses not brought to account 

Potential tax benefi t at respective tax rates 

(f)  Unrecognised temporary differences

2010 
$’000 

2009
$’000

 7,712  

 22,258  

 12,305  

 41,580  

 18,840  

(639)  

 8,082 

 21,274 

 20,475 

 44,013 

 27,932 

 – 

(20,379)  

(20,511) 

(123,053)  

(125,137) 

 (69,958)  

(88,099) 

 9,975  

 5,342  

1,393 

 15,549 

(96,017)  

(95,029) 

(95,029)  

(258,136) 

(988)  

(1,359) 

 –  

 164,466 

(96,017)  

(95,029) 

 913,557  

 922,128 

 913,557  

 922,128 

 274,067  

 276,638

At 30 June 2010, there is no recognised or unrecognised deferred income tax liability (2009: $nil) for taxes that would be payable 
on the unremitted earnings of certain of the Group’s subsidiaries, associates or joint ventures, as the Group has no liability for 
additional taxation should such amounts be remitted.

(g)  Tax consolidation

Crown Limited and its 100% owned Australian resident subsidiaries have formed a tax consolidated group with effect from 
1 July 2007. Crown Limited is the head entity of the tax consolidated group. Members of the group have entered into a tax 
sharing arrangement with Crown Limited in order to allocate income tax expense between Crown Limited and the wholly owned 
subsidiaries. In addition, the agreement provides for the allocation of income tax liabilities between the entities should the head 
entity default on its tax payment obligations. At the balance date the possibility of default is remote.

CROWN LIMITED ANNUAL REPORT 2010    81

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
FINAN C IAL REPORT  2010  CONTINUED

Notes to the Financial Statements  continued

For the year ended 30 June 2010

N
o
t
e
s

5.  Income Tax  continued

(h)  Tax effect accounting by members of the tax consolidated group

t
o
t
h
e
F
n
a
n
c
a

i

i

Members of the tax consolidated group have entered into a tax funding agreement. The tax funding agreement provides for the 
allocation of current and deferred taxes to members of the tax consolidated group in accordance with their taxable income for 
the period. The allocation of taxes under the tax funding agreement is recognised as an increase/decrease in the subsidiaries 
inter-company accounts with the tax consolidated group head company, Crown Limited.

6.  Trade and Other Receivables

l

S
t
a
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m
e
n
t
s

Current   

Trade receivables 

Provision for doubtful debts (a) 

Loans to associated entities 

Other receivables 

2010 
$’000 

2009
$’000

 140,884  

 127,194 

(26,897)  

 113,987  

 13  

 33,252  

 33,265  

(28,206) 

 98,988 

 34 

 45,635 

 45,669 

 147,252  

 144,657

(a)  Allowance for Doubtful Debts

Trade debtors are non-interest bearing and are generally 30 day terms.

An allowance for doubtful debts is recognised when there is objective evidence that an individual trade debt is impaired.

Movements in the allowance for doubtful debts

Allowance for doubtful debts at the beginning of the year 

Net doubtful debt expense(1) 

Transfers in 

Amounts written off 

(1)    Amounts are included in other expenses.

2010 
$’000 

(28,206)  

(6,753)  

 –  

 8,062  

2009
$’000

(13,983) 

(13,678) 

(800) 

 255 

(26,897)  

(28,206)

82    CROWN  LIMIT E D AN N UAL REPORT 2010

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
6.  Trade and Other Receivables  continued

(a)  Allowance for Doubtful Debts  continued

Ageing analysis of trade debtors

0-30 days 
$’000 

> 30 days 
$’000 

Total
$’000

N
o
t
e
s

t
o
t
h
e
F
n
a
n
c
a

i

i

2010 – consolidated 

Current 

Past due not impaired 

Considered impaired 

2009 – consolidated 

Current 

Past due not impaired 

Considered impaired 

Non-current 

Loans to associated entities (1) 

Other receivables 

(1)    Loan terms are outlined in note 30.

7.  Inventories

Current 

Finished goods (at cost) 

8.  Prepaid Casino Tax

Non-current 

Prepaid casino tax at cost 

Accumulated amortisation 

l

S
t
a
t
e
m
e
n
t
s

 90,097  

 –  

 667  

 –  

 23,890  

 26,230  

 90,097 

 23,890 

 26,897 

 90,764  

 50,120  

 140,884 

 48,405  

 –  

 3,249  

 51,654  

 –  

 50,583  

 24,957  

 48,405 

 50,583 

 28,206 

 75,540  

 127,194

2010 
$’000 

2009
$’000

 114,076  

 165,160 

 14,082  

 71,677 

 128,158  

 236,837

2010 
$’000 

2009
$’000

 16,328  

 15,293

2010 
$’000 

2009
$’000

100,800  

 100,800 

(35,164)  

(32,429) 

 65,636  

 68,371

CROWN LIMITED ANNUAL REPORT 2010    83

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
FINAN C IAL REPORT  2010  CONTINUED

Notes to the Financial Statements  continued

For the year ended 30 June 2010

9.  Investments in Associates

N
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s

t
o
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Investment details: 

Associated entities – unlisted shares 

Associated entities – listed shares 

Total investments in associates 

Fair value of listed investments: 

Melco Crown Entertainment Ltd (1) 

2010 
$’000 

2009
$’000

 6,158  

 11,829 

 1,023,511  

 1,083,321 

 1,029,669  

 1,095,150 

 792,247  

 929,714 

 792,247  

 929,714

(1)    Refl ects Melco Crown share price at balance date, converted to Australian dollars. In accordance with Crown’s accounting policies, recoverable 
amount is the greater of fair value less costs to sell and value in use. The Melco Crown carrying amount does not exceed its recoverable amount.

Investments in Associates 

Reporting 
Date 

Principal Activity 

Country of   
Incorporation 
or Residence 

%Interest

30 June 
2010 

30 June 
2009

Melco Crown Entertainment Ltd 

31 Dec (2) 

Aspinalls Holdings (Jersey) Ltd 

30 June 

Resort/Casino and  
gaming machine operator 

Casino and gaming  
machine operator 

Betfair Australasia Pty Ltd 

30 April (2) 

Betting exchange 

Gateway Casinos 

31 Dec (2) 

Casino and gaming  
machine operator 

(2)   The Group uses 30 June results to equity account for the investments.

Macau 

U.K. 

Australia 

Canada 

Share of associates’ revenue and profi ts/(losses) 

Share of associates’: 

Revenue 

Operating profi t/(loss) before income tax 

Income tax benefi t/(expense) 

Share of associates’ net profi t/(loss) after income tax 

33.4 

50.0 

50.0 

50.0 

36.4

50.0

50.0

50.0

2010 
$’000 

2009
$’000

 779,378  

 661,130 

(72,039)  

(133,030) 

 2,582  

 7,071 

(69,457)  

(125,959)

84    CROWN  LIMIT E D AN N UAL REPORT 2010

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
9.  Investments in Associates  continued

N
o
t
e
s

t
o
t
h
e
F
n
a
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c
a

i

i

l

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t
a
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m
e
n
t
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Carrying amount of investments in associates 

Balance at the beginning of the fi nancial year 

Carrying amount of investments in associates acquired during the year 

Share of associates’ net profi t/(loss) for the year 

Gain/(loss) on issue of shares by associate 

Impairment of investments 

Foreign exchange movements 

2010 
$’000 

2009
$’000

 1,095,150  

 1,130,164 

 63,565  

 12,124 

(69,457)  

(125,959) 

(4,389)  

(12,063) 

 –  

(131,634) 

(55,200)  

 222,518 

Carrying amount of investment in associates at the end of the fi nancial year 

 1,029,669  

 1,095,150 

Represented by: 

•  Melco Crown 

•  Betfair 

The consolidated entity’s share of the assets and liabilities of associates in aggregate 

Current assets 

Non-current assets 

Current liabilities 

Non-current liabilities 

Net assets 

Retained profi ts/(accumulated losses) of the consolidated entity attributable 
to associates 

Balance at the beginning of the fi nancial year 

Share of associates’ net profi ts/(losses) 

Balance at the end of the fi nancial year 

 1,023,511  

 1,083,321 

 6,158  

 11,829 

 1,029,669  

 1,095,150 

 403,607  

 419,658 

 2,370,148  

 2,694,416 

(1,021,821)  

(343,794) 

(997,264)  

(1,807,980) 

 754,670  

 962,300 

(201,283)  

(75,324) 

(69,457)  

(125,959) 

(270,740)  

(201,283)

The investments in Gateway Casinos and Aspinalls Holdings (Jersey) Ltd are no longer equity accounted as the investments have 
been written down to $nil. The Group’s share of unrecognised losses as at 30 June 2010 are $148.4 million (2009: $101.6 million) 
for Gateway and $5.4 million (2009: $nil) for Aspinalls.

CROWN LIMITED ANNUAL REPORT 2010    85

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
N
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s

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o
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n
a
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a

i

i

l

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t
a
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e
m
e
n
t
s

FINAN C IAL REPORT  2010  CONTINUED

Notes to the Financial Statements  continued

For the year ended 30 June 2010

9.  Investments in Associates  continued

Impairment Testing

Based on detailed impairment testing performed, there has been no impairment charge during the year (2009: $131.6 million).

During the 2009 fi nancial year the Group’s investments in Aspinalls and Gateway were both written down to $nil, resulting in an 
impairment loss of $131.6 million.

For the purposes of impairment testing, management estimated the present value of the future cash fl ows expected to be generated 
from operations and the proceeds from ultimate disposal. These calculations use cash fl ow projections based on past performance 
and expectations for the future using a fi ve year cash fl ow period. The implied terminal growth rate beyond the fi ve year period 
does not exceed the forecasted long term infl ation rates of up to 3.4%. Post-tax discount rates of between 9% and 10% were 
used in the impairment review calculations.

Any reasonable possible change in key assumptions used would not cause the carrying amount of the investments to exceed their 
recoverable amounts.

10.   Available-for-sale Financial Assets

At fair value 

Shares – unlisted (Australia) 

Shares – unlisted (US) 

2010 
$’000 

2009
$’000

 37,132  

 69,502  

 106,634  

 36,728 

 49,585 

 86,313

Available-for-sale fi nancial assets consist of investments in shares, and therefore have no fi xed maturity date or coupon rate.

The fair value of the unlisted available-for-sale fi nancial assets has been estimated using valuation techniques based on assumptions 
that are not supported by observable market prices or rates. Management believes that the estimated fair values resulting from 
the valuation techniques and recorded in the statement of fi nancial position and the related changes in fair value recorded in the 
statement of comprehensive income are reasonable and the most appropriate at the reporting date.

Based on the valuation techniques performed, there has been no impairment charge during the year (2009: $939.8 million).

11.   Other Financial Assets

Current 

Receivable on forward exchange contracts 

Receivable on interest rate swap 

Non-current 

Receivable on forward exchange contracts 

2010 
$’000 

2009
$’000

 1,335  

 636  

 1,971  

 6,045  

 6,045  

 – 

 – 

 – 

 – 

 –

Details of the Group’s exposure to interest rate risk and foreign currency changes are provided in note 34.

86    CROWN  LIMIT E D AN N UAL REPORT 2010

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
12.   Property, Plant and Equipment

N
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Freehold 
land and 
buildings 
$’000 

Buildings 
on 
leasehold 

Plant & 
land  equipment 
$’000 

$’000 

 Construction 
work in 

Total 
property,  
plant and 
progress  equipment  equipment
$’000

Leased 
plant & 

$’000 

$’000 

Year ended 30 June 2010 

At 1 July 2009, net of accumulated 
depreciation and impairment 

Additions 

Disposals 

Depreciation expense 

Reclassifi cation/transfer 

At 30 June 2010, net of accumulated 
depreciation and impairment 

At 1 July 2009 

 685,363  

 677,503  

 499,468  

 272,296  

 –  

 2,134,630 

 1,535  

 29,954  

 39,632  

 262,204  

(3,283)  

 –  

(76)  

(16,839)  

(32,325)  

(94,973)  

 –  

 –  

299,780  

 –  

 91,891  

(391,671)  

 –  

 –  

 –  

 –  

 333,325 

(3,359) 

(144,137) 

 – 

 966,556  

 675,132  

 535,942  

 142,829  

 –  

 2,320,459 

Cost (gross carrying amount) 

 839,644  

 1,018,705  

 1,290,588  

 272,296  

 10,679  

 3,431,912 

Accumulated depreciation 
and impairment 

Net carrying amount 

At 30 June 2010 

(154,281)  

(341,202)  

(791,120)  

 –  

(10,679)   (1,297,282) 

 685,363  

 677,503  

 499,468  

 272,296  

 –  

 2,134,630 

Cost (gross carrying amount) 

   1,137,453  

 1,046,742  

 1,409,420  

 142,829  

 10,679  

 3,747,123 

Accumulated depreciation 
and impairment 

Net carrying amount 

(170,897)  

(371,610)  

(873,478)  

 –  

(10,679)   (1,426,664) 

 966,556  

 675,132  

 535,942  

 142,829  

 –  

 2,320,459

CROWN LIMITED ANNUAL REPORT 2010    87

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
FINAN C IAL REPORT  2010  CONTINUED

Notes to the Financial Statements  continued

For the year ended 30 June 2010

12.   Property, Plant and Equipment  continued

N
o
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e
s

t
o
t
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e
F
n
a
n
c
a

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i

l

S
t
a
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e
m
e
n
t
s

Year ended 30 June 2009 

At 1 July 2008, net of accumulated 
depreciation and impairment 

Additions 

Disposals 

Depreciation expense 

Reclassifi cation/transfer 

At 30 June 2009, net of accumulated 
depreciation and impairment 

At 1 July 2008

Freehold 
land and 
buildings 
$’000 

Buildings 
on 
leasehold 

Plant & 
land  equipment 
$’000 

$’000 

 Construction 
work in 

Total 
property,  
plant and 
progress  equipment  equipment
$’000

Leased 
plant & 

$’000 

$’000 

 674,551  

 670,558  

 444,827  

 65,041  

 –  

 1,854,977 

 883  

 34,395  

 65,502  

 308,474  

(9)  

 –  

(41)  

(16,420)  

(27,450)  

(85,681)  

 –  

 –  

 26,358  

 –  

 74,861  

(101,219)  

 –  

 –  

 –  

 –  

 409,254 

(50) 

(129,551) 

 – 

 685,363  

 677,503  

 499,468  

 272,296  

 –  

 2,134,630 

Cost (gross carrying amount) 

 812,165  

 987,441  

 1,184,250  

 65,041  

 10,679  

 3,059,576 

Accumulated depreciation 
and impairment 

Net carrying amount 

At 30 June 2009

(137,614)  

(316,883)  

(739,423)  

 –  

(10,679)   (1,204,599) 

 674,551  

 670,558  

 444,827  

 65,041  

 –  

 1,854,977 

Cost (gross carrying amount) 

 839,644  

 1,018,705  

 1,290,588  

 272,296  

 10,679  

 3,431,912 

Accumulated depreciation 
and impairment 

Net carrying amount 

(154,281)  

(341,202)  

(791,120)  

 –  

(10,679)   (1,297,282) 

 685,363  

 677,503  

 499,468  

 272,296  

 –  

 2,134,630 

88    CROWN  LIMIT E D AN N UAL REPORT 2010

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
13.   Licences

N
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s

t
o
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F
n
a
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a

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i

l

S
t
a
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e
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Year ended 30 June 2010 

At 1 July 2009, net of accumulated amortisation and impairment 

Amortisation expense 

At 30 June 2010, net of accumulated amortisation and impairment 

At 1 July 2009 

Cost (gross carrying amount) 

Accumulated amortisation and impairment 

Net carrying amount 

At 30 June 2010 

Cost (gross carrying amount) 

Accumulated amortisation and impairment 

Net carrying amount 

Year ended 30 June 2009 

At 1 July 2008, net of accumulated amortisation and impairment 

Amortisation expense 

At 30 June 2009, net of accumulated amortisation and impairment 

At 1 July 2008 

Cost (gross carrying amount) 

Accumulated amortisation and impairment 

Net carrying amount 

(1)    Purchased as part of a business combination.

Casino
Licence(1)
$’000

 659,397 

(7,471) 

651,926 

 774,899 

(115,502) 

 659,397 

 774,899 

(122,973) 

 651,926 

 666,868 

(7,471) 

 659,397 

 774,899 

(108,031) 

 666,868

The casino licence premiums are carried at cost and amortised on a straight line basis over their useful lives. 

The Crown Melbourne licence is being amortised over 34 years. The Burswood licence is perpetual and no amortisation 
is charged.

CROWN LIMITED ANNUAL REPORT 2010    89

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
FINAN C IAL REPORT  2010  CONTINUED

Notes to the Financial Statements  continued

For the year ended 30 June 2010

14.   Other Intangible Assets

N
o
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S
t
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Casino
  Management

Goodwill(1)   Agreement(1) 

$’000 

$’000 

Other 
$’000 

Total
$’000

Year ended 30 June 2010 

At 1 July 2009, net of accumulated amortisation and impairment 

 11,892  

 169,516  

 928  

 182,336 

Amortisation expense 

At 30 June 2010, net of accumulated 
amortisation and impairment 

At 1 July 2009 

Cost (gross carrying amount) 

 –  

(6,946)  

(20)  

(6,966) 

 11,892  

 162,570  

 908  

 175,370 

 11,892  

 245,279  

 1,025  

 258,196 

Accumulated amortisation and impairment 

 –  

(75,763)  

(97)  

(75,860) 

Net carrying amount 

 11,892  

 169,516  

 928  

 182,336 

At 30 June 2010 

Cost (gross carrying amount) 

Accumulated amortisation and impairment 

Net carrying amount 

Year ended 30 June 2009 

 11,892  

 245,279  

 1,025  

 258,196 

 –  

(82,709)  

 11,892  

 162,570  

(117)  

 908  

(82,826) 

 175,370 

At 1 July 2008, net of accumulated amortisation and impairment 

 11,892  

 176,461  

 948  

 189,301 

Amortisation expense 

At 30 June 2009, net of accumulated 
amortisation and impairment 

At 1 July 2008 

Cost (gross carrying amount) 

 –  

(6,945)  

(20)  

(6,965) 

 11,892  

 169,516  

 928  

 182,336 

 11,892  

 245,279  

 1,025  

 258,196 

Accumulated amortisation and impairment 

 –  

(68,818)  

(77)  

(68,895) 

Net carrying amount 

 11,892  

 176,461  

 948  

 189,301

(1)  Purchased as part of a business combination.

Goodwill is considered to have an indefi nite life and is tested annually for impairment (see note 15).

The useful life of the Crown Melbourne casino management agreement is 34 years, and is amortised on a straight line basis.

90    CROWN  LIMIT E D AN N UAL REPORT 2010

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
15.   Impairment Testing of Intangible Assets

Impairment tests for intangible assets

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Intangible assets deemed to have indefi nite lives are allocated to the Group’s cash generating units (CGU’s) identifi ed according to 
business segment.

The recoverable amount of a CGU is determined based on fair value less costs to sell. Fair value less costs to sell is calculated using 
a discounted cash fl ow methodology covering a specifi ed period, with an appropriate residual value at the end of that period, for 
each segment. The methodology utilises cash fl ow forecasts that are based primarily on business plans presented to and approved 
by the Board. The implied terminal growth rate beyond the fi ve year period does not exceed the forecasted long term Australian 
infl ation rate of 2.5%.

The following describes each key assumption on which management has based its cash fl ow projections to undertake impairment 
testing of goodwill and casino licences.

(a)  Cash fl ow forecasts

Cash fl ow forecasts are based on past performance and expectations for the future using a fi ve year cash fl ow period.

(b)  Residual value

Residual value is calculated using a perpetuity growth formula based on the cash fl ow forecast using a weighted average cost of 
capital (after tax) and forecast growth rate.

(c)  Forecast growth rates

Forecast growth rates are based on past performance and management’s expectations for future performance in each segment.

(d)  Discount rates

A weighted average cost of capital (after tax) of between 9% and 10% was used by the Group in impairment testing, risk adjusted 
where applicable.

16.   Trade and Other Payables

Current – unsecured 

Trade and other payables 

Deferred Income 

Non-current – unsecured 

Other 

Deferred Income 

2010 
$’000 

2009
$’000

 291,273  

 284,499 

 1,010  

 8,270 

 292,283  

 292,769 

 67  

–  

 67  

 67 

 4,030 

 4,097

CROWN LIMITED ANNUAL REPORT 2010    91

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
FINAN C IAL REPORT  2010  CONTINUED

Notes to the Financial Statements  continued

For the year ended 30 June 2010

17.   Interest-Bearing Loans and Borrowings

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Current – unsecured 

Bank Loans – unsecured 

Capital Markets Debt – unsecured 

Derivatives 

Non-current – unsecured 

Bank Loans – unsecured 

Capital Markets Debt – unsecured 

Derivatives 

Fair Value Disclosures

2010 
$’000 

2009
$’000

 20,000  

 20,000 

 114,600  

 636  

 – 

 – 

135,236  

 20,000 

 300,000  

 500,000 

 412,758  

 534,058 

 –  

 3,100 

 712,758  

 1,037,158

Details of the fair value disclosures of the Group’s interest bearing liabilities are set out in note 34.

Financial Risk Management

Information about the Group’s exposure to interest rate and foreign currency changes is provided in note 34.

Financing and Credit Facilities

Unsecured credit facilities are provided as part of the overall debt funding structure of the Crown Group as follows:

Facility Type 

Bank Facilities

Facility 
Amount 
$’000 

Drawn 
Amount 
$’000 

Letters of 
Credit Issued 
$’000 

Available 
$’000 

Expiry
Dates

Bilateral Multi Option Facility 

 120,000  

 20,000  

 37,471  

 62,529   October 2010 

Syndicated Multi Option Facility 

 450,000  

 –  

 185,000  

 265,000  

 August 2011 

Syndicated Revolving and Term Loan Facility 

 600,000  

 300,000  

Australian Dollar Bilateral Facilities 

US Dollar Bilateral Facilities(1) 

 388,394  

 270,270  

 –  

 –  

 –  

 –  

 –  

 300,000  

 June 2013 

 388,394  

 2012 – 2013 

 270,270  

 2012 – 2013 

 1,828,664  

 320,000  

 222,471  

 1,286,193  

Debt Capital Markets

Medium Term Note 

Euro Medium Term Note 

US Private Placement (1) 

 114,600  

 114,600  

 174,634  

 174,634  

 238,124  

 238,124  

 527,358  

 527,358  

 –  

 –  

 –  

 –  

 –  

 –  

 March 2011 

 July 2036 

 –  

 2015 – 2020

 –  

Total at 30 June 2010 

 2,356,022  

 847,358  

 222,471  

 1,286,193  

Total at 30 June 2009 

 3,334,815  

 1,057,158  

 270,478  

 2,007,179  

(1)  Converted at an exchange rate of AUD $1.00 = USD $0.8399.

92    CROWN  LIMIT E D AN N UAL REPORT 2010

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
17.   Interest-Bearing Loans and Borrowings  continued

The bank facilities are provided on an unsecured basis by domestic and international banks. 

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The debt capital markets drawn amounts represent unsecured notes issued to domestic and international debt investors.

Crown is able to make advances and issue letters of credit under the syndicated facilities and the bilateral facilities which are multi 
option in nature. For details relating to letters of credit issued, refer to note 26.

Each of the above mentioned facilities is supported by a Group guarantee from Crown and certain of its subsidiaries and impose 
various affi rmative covenants on Crown, including compliance with certain fi nancial ratios and negative covenants, including 
restrictions on encumbrances, and customary events of default, including a payment default, breach of covenants, cross-default 
and insolvency events.

During the current and prior year, there were no defaults or breaches on any of the loans or borrowings.

18.   Provisions

At 1 July 2009 

Arising during the year 

Utilised during the year 

Amount reversed during the year 

At 30 June 2010 

Current 2010 

Non-current 2010 

At 30 June 2010 

Current 2009 

Non-current 2009 

At 30 June 2009 

19.   Other Financial Liabilities

Current 

Payables on forward exchange contracts 

Non-current 

Payables on interest rate swaps 

Payables on cross currency swaps 

Payables on forward exchange contracts 

Other fi nancial liabilities are outlined in note 34.

Employee
Entitlements 
$’000 

Other 
$’000 

Total
$’000

 122,291  

 42,102  

 164,393 

 61,880  

(69,896)  

(6,642)  

 13,245  

(28,790)  

(5,533)  

 75,125 

(98,686) 

(12,175) 

 107,633  

 21,024  

 128,657 

 98,296  

 9,337  

 15,024  

 113,320 

 6,000  

 15,337 

 107,633  

 21,024  

 128,657 

 94,782  

 27,509  

 26,102  

 120,884 

 16,000  

 43,509 

 122,291  

 42,102  

 164,393 

2010 
$’000 

2009
$’000

 –  

 –  

 3,400 

 3,400 

 17,100  

 23,500  

 –  

40,600  

 18,300 

 38,300 

 3,900 

 60,500

CROWN LIMITED ANNUAL REPORT 2010    93

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
FINAN C IAL REPORT  2010  CONTINUED

Notes to the Financial Statements  continued

For the year ended 30 June 2010

20.   Contributed Equity

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Ordinary shares fully paid 

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Movements in issued share capital 

Carrying amount at the beginning of the fi nancial year 

ESP proceeds 

Transfer from employee equity benefi ts reserve 

Shares issued (1) 

Carrying amount at the end of the fi nancial year 

Issued share capital 

Ordinary shares fully paid 

Movements in issued share capital 

Balance at the beginning of the fi nancial year 

Shares issued 

Balance at the end of the fi nancial year 

2010 
$’000 

2009
$’000

 638,690  

 634,364 

 634,364  

 258,149 

 2,893  

 1,433  

 39,065 

 – 

 –  

 337,150 

 638,690  

 634,364 

2010 
No. 

2009
No.

 758,394,185    758,394,185 

 758,394,185    689,676,925 

 –  

 68,717,260 

 758,394,185    758,394,185

(1)   In December 2008, Crown undertook an underwritten equity placement of shares to raise $300 million in new capital. In February 2009, Crown 
launched a Share Purchase Plan which gave eligible shareholders the opportunity to subscribe for up to $4,999.50 worth of new shares in 
Crown at $4.95 per share. The Share Purchase Plan raised approximately $40.2 million in additional capital.

Terms and Conditions of Contributed Equity

Ordinary shares entitle the holder to participate in dividends and the proceeds on winding-up of the Company in proportion to the 
number of shares held.

The voting rights attaching to ordinary shares provide that each ordinary shareholder present in person or by proxy or attorney or 
being a corporation present by representative at a meeting shall have:

(a)  on a show of hands, one vote only;
(b)  on a poll, one vote for every fully paid ordinary share held.

Capital Management

When managing capital, the Group’s objective is to maintain optimal returns to shareholders and benefi ts for other stakeholders. 
The Group also aims to maintain a capital structure that ensures the lowest cost of capital available to the entity.

During 2010, the Group paid dividends of $280.6 million. The Group’s dividend policy going forward is to pay the higher of 37 cents 
per share or 65% of normalised full year NPAT, subject to the Group’s fi nancial position.

94    CROWN  LIMIT E D AN N UAL REPORT 2010

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
21.   Reserves and Retained Earnings

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Foreign currency translation reserve 

Employee equity benefi ts reserve 

Net unrealised gains reserve 

Cash fl ow hedge reserve 

Foreign Currency Translation Reserve 

The foreign currency translation reserve is used to record exchange differences arising from
the translation of the fi nancial statements of foreign operations. 

Balance at the beginning of the fi nancial year 

Net exchange difference on translation of foreign operations 

Balance at the end of the fi nancial year  

Employee Equity Benefi ts Reserve 

The employee equity benefi ts reserve is used to record share based remuneration obligations
to executives in relation to ordinary shares. 

Balance at the beginning of the fi nancial year  

Charged to the income statement  

Transfer to contributed equity 

Balance at the end of the fi nancial year  

Net Unrealised Gains Reserve 

The net unrealised gains reserve records the movement from changes in associates’ equity. 

Balance at the beginning of the fi nancial year  

Change in equity accounted investments due to change in associates’ equity 

Balance at the end of the fi nancial year  

Cash Flow Hedge Reserve 

The cash fl ow hedge reserve records the portion of the gain or loss on a hedging instrument 
in a cash fl ow hedge that is determined to be an effective hedge. 

Balance at the beginning of the fi nancial year 

Movement in interest rate swaps 

Movement in cross currency swaps 

Movement in forward exchange contracts 

Transfer to statement of fi nancial position/statement of comprehensive income 

Balance at the end of the fi nancial year  

2010 
$’000 

2009
$’000

(157,888)  

(94,107) 

 11,327  

 9,392 

 628,532  

 632,593 

(33,220)  

(63,900) 

 448,751  

 483,978 

(94,107)  

(280,576) 

(63,781)  

 186,469 

(157,888)  

(94,107) 

 9,392  

 3,368  

(1,433)  

 5,712 

 3,680 

 – 

 11,327  

 9,392 

 632,593  

 451,087 

(4,061)  

 181,506 

 628,532  

 632,593 

(63,900)  

 1,200  

 14,800  

 7,380  

 7,300  

 – 

(18,300) 

(38,300) 

(7,300) 

 – 

(33,220)  

(63,900)

CROWN LIMITED ANNUAL REPORT 2010    95

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
FINAN C IAL REPORT  2010  CONTINUED

Notes to the Financial Statements  continued

For the year ended 30 June 2010

21.   Reserves and Retained Earnings  continued

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Retained Earnings 

Balance at the beginning of the fi nancial year 

Net profi t/(loss) after tax 

Total available for appropriation 

Dividends provided for or paid 

Balance at the end of the fi nancial year  

22.   Expenditure Commitments

(a)  Capital expenditure commitments

Estimated capital expenditure contracted for at balance date, but not provided for:

Payable within one year 

Payable after one year but not more than fi ve years 

2010 
$’000 

2009
$’000

 2,317,988  

 3,846,972 

 292,293  

(1,197,904) 

 2,610,281  

 2,649,068 

(278,417)  

(331,080) 

 2,331,864  

 2,317,988

2010 
$’000 

2009
$’000

 191,137  

 265,081 

 88,743  

 96,641 

 279,880  

 361,722

At 30 June 2010, the Group has capital expenditure commitments principally relating to funding various projects at Burswood 
and Crown Melbourne casinos.

(b)  Non-cancellable operating lease commitments

Payable within one year 

Payable after one year but not more than fi ve years 

Payable more than fi ve years 

2010 
$’000 

 1,036  

 2,356  

 1,004  

 4,396  

2009
$’000

 993 

 2,762 

 1,485 

 5,240

The Group has entered into non-cancellable operating leases. The leases vary in contract period depending on the asset involved 
but generally have an average lease term of approximately 4 years (2009: 4 years). Operating leases include telecommunications 
rental agreements and leases on assets including motor vehicles, land and buildings and items of plant and equipment. Renewal 
terms are included in certain contracts, whereby renewal is at the option of the specifi c entity that holds the lease. On renewal, 
the terms of the leases are usually renegotiated. There are no restrictions placed upon the lessee by entering into these leases.

In addition, in 1993 Crown Melbourne entered into a ninety-nine year lease agreement for the site upon which Crown Melbourne 
Entertainment complex is located. For years one to forty inclusive the annual rent payable by the parent entity is one dollar per 
annum. For years forty-one to ninety-one inclusive the annual rent payable will be the then current market rent for the site. The 
aggregate lease expenditure contracted for at balance date but not provided for which is disclosed in this report does not include 
an estimate for the rent payable for years forty-one to ninety-nine inclusive due to the uncertainty of these amounts. 

96    CROWN  LIMIT E D AN N UAL REPORT 2010

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
23.  Cash Flow Statement Reconciliation

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(a)  Cash balance represents:  

•  cash on hand and at bank 

•  deposits at call 

2010 
$’000 

2009
$’000

 178,395  

 236,774 

 18,000  

 278,724 

 196,395  

 515,498

The above closing cash balances includes $126.7 million (2009: $133.3 million) of cash on the company’s premises and cash held 
in bank accounts needed to run the day to day operations of the businesses.

(b)   Reconciliation of the profi t/(loss) after tax to the net cash fl ows from

operating activities 

Profi t/(loss) after tax 

Depreciation and amortisation: 

•  property, plant and equipment 

•  intangibles 

(Profi t)/loss on sale of property, plant and equipment 

Unrealised foreign exchange (gain)/loss 

Share of associates’ net (profi t)/loss 

Impairment and write down of investments  

Executive Share Plan expense 

Changes in assets and liabilities: 

(Increase)/decrease in trade and other receivables 

(Increase)/decrease in doubtful debts 

(Increase)/decrease in inventories 

(Increase)/decrease in prepayments 

(Increase)/decrease in deferred income tax asset 

(Increase)/decrease in other assets 

(Decrease)/increase in payables 

(Decrease)/increase in current income tax liability 

(Decrease)/increase in provisions 

(Decrease)/increase in deferred income tax liability 

Net cash fl ows from operating activities 

2010 
$’000 

2009
$’000

 292,293  

(1,197,904) 

 144,137  

 129,551 

 18,981  

(10,455)  

 18,433 

(102) 

 169  

(10,426) 

 69,457  

 125,959 

 –  

 1,357,848 

 3,368  

 3,680 

(40,768)  

(1,254)  

(2,826)  

 139  

 29,057  

(4,503)  

 33,172  

(12,631) 

 14,223 

(4,719) 

(1,023) 

(3,565) 

(7,074) 

 6,614 

(4,025)  

(16,824) 

(31,417)  

(28,068)  

(9,553) 

(10,051) 

 467,457  

 382,436

CROWN LIMITED ANNUAL REPORT 2010    97

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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FINAN C IAL REPORT  2010  CONTINUED

Notes to the Financial Statements  continued

For the year ended 30 June 2010

23.  Cash Flow Statement Reconciliation  continued

Bank Overdraft Facilities

The consolidated entity has bank overdraft facilities available as follows:

Bank 

ANZ Banking Group Limited 

Citibank NA 

There were no drawn down amounts at 30 June 2010.

24.   Events After the Reporting Period

2010 

2009

A$10 million 

A$10 million

  US$10 million  US$10 million

Subsequent to 30 June 2010, the directors of Crown announced a fi nal dividend on ordinary shares in respect of the year ended 
30 June 2010. The total amount of the dividends is $144.1 million, which represents a dividend of 19 cents per share franked at 
60%. The dividend has not been provided for in the 30 June 2010 fi nancial statements.

On 24 August 2010, Consolidated Media Holdings Limited (CMH) announced that it has been advised that the Special Purpose 
Liquidator of One.Tel has fi led proceedings and CMH has been served with some documents. CMH also announced that it will 
strongly defend the proceedings. The apportionment of any costs associated with the proceedings will be in accordance with the 
PBL Demerger Deed outlined in the PBL Scheme Booklet (75% Crown Limited, 25% CMH).

25.   Executive Share Plan

Crown operates an Executive Share Plan (ESP) which was approved at the 1994 PBL Annual General Meeting. No ESP shares 
were issued to executives in the current fi nancial year.

Crown ESP shares are subject to a performance condition, requiring a 7% compound annual growth in the Crown share price in 
order that the relevant portion of shares to vest and be released from restrictions under the ESP.

30 ESP participants hold 5,748,815 Crown ESP shares or 0.8% percent of Crown’s issued capital. 

Shares at the beginning of the fi nancial year 

Forfeited 

Shares on issue at the end of the fi nancial year 

Loans to executives at the beginning of the fi nancial year 

Loans repaid and satisfi ed during the year 

Loans to executives at year end 

2010 
No. 

2009
No.

 6,073,815  

 11,449,826 

(325,000)  

(5,376,011) 

 5,748,815  

 6,073,815 

 $70,258,313    $125,751,938 

($3,698,625)  

($ 55,493,625) 

 $66,559,688    $70,258,313

98    CROWN  LIMIT E D AN N UAL REPORT 2010

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
25.   Executive Share Plan  continued

Methodology 

In accordance with Australian Accounting Standards the ESP shares are accounted for as share based payments (see note 1(t)) 
and as such the loan values are not recorded in Crown’s statement of fi nancial position until they become due.

The value that forms the basis was established at the time each ESP share was granted. As ESP shares were issued prior to the 
demerger the valuation was performed using assumptions relevant to PBL before demerger.

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External valuers have used a Monte Carlo simulation model combined with a Black Scholes option pricing model to value the ESP 
this year. The value per share granted for each allotment incorporates the share price growth performance conditions.

The Monte Carlo simulation is a technique used to simulate future TSRs. The assumptions that underpin Black Scholes are used 
in a Monte Carlo simulation. The key assumptions are:

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•  Share price movement conforms to a lognormal distribution;

•  Market effi ciency; and 

•  Risk neutral valuation.

Using an estimate of the future standard deviation (volatility) of returns and the risk neutral valuation assumption (allowing the use of 
the risk free interest rate), the share price return distribution of a company at a future date is estimated. The Monte Carlo simulation 
technique simulates possible share price returns conforming to that distribution. At each simulation, the share price is also simulated, 
meaning an equity instrument can be valued at that date.

The share price simulated at one vesting date is used to simulate the share price at the next vesting date. If the target was not 
met at the earlier date, the unvested portion is carried to the next vesting date in the simulation.

Non transferability of the plans

During the period from grant date to vesting, executives cannot sell their shares. However, no adjustment is made to the fair values 
for this, as non-transferability is due to the executive having not yet earned the right to the plan (through the provision of their services), 
rather than a restriction on the underlying value of the shares.

After vesting, the holders have until expiry to “exercise” the plan. Since the plan rights are not transferable, liquidity can only be 
obtained by exercising the plan rights and selling the underlying shares. In the case of the ESP, given the seniority of the holders 
and the benefi t of the limited recourse feature, it is assumed the shares will be held until expiry.

Other assumptions applied by external valuer
•  PBL’s share price was the loan amount per share as advised by Crown to the external valuer at the grant date for the ESP;

•  The risk free rate is the yield on an Australian Government Bond with a life similar to the expected life at the valuation date;

•  Expected volatility was based on PBL’s historical share price movement preceding the valuation date and the implied volatility 

on exchanged traded options; and

•  The dividend yield was calculated based on the consensus broker EPS forecast divided by PBL’s share price.

CROWN LIMITED ANNUAL REPORT 2010    99

 
 
 
 
FINAN C IAL REPORT  2010  CONTINUED

Notes to the Financial Statements  continued

For the year ended 30 June 2010

26.   Contingent Liabilities and Related Matters

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(a)   The Group has issued letters of credit to the State of Victoria in respect of obligations of 

Crown Melbourne Limited 

(b)   The Group has made guarantees in relation to commitments of certain of its associated 

entities 

(c)    The Group has made certain guarantees regarding contractual, performance and other 

commitments 

Total unsecured contingent liabilities 

2010 
$’000 

2009
$’000

 185,000  

 185,000 

 22,371  

 68,429 

15,100  

 17,049

 222,471  

 270,478 

The probability of having to meet these contingent liabilities is unlikely, and therefore it is not practicable to disclose an indication 
of the uncertainties relating to each amount or the timing of any outfl ows.

27.   Auditors’ Remuneration

Amounts received, or due and receivable, by Ernst & Young (Australia) for: 

Auditing the accounts 

Taxation services 

Other services: 

•  Assurance related 

•  Assurance services relating to restructuring 

Amounts received, or due and receivable, by other member fi rms of Ernst & Young 
International for: 

Auditing the accounts 

Other services: 

•  Taxation services 

•  Due diligence 

Amounts received, or due and receivable, by non Ernst & Young audit fi rms for: 

Auditing services 

2010 
$’000 

2009
$’000

 833  

 2,777  

 24  

 –  

 887 

 3,626 

 6 

 372 

 23  

 28 

 537  

 –  

 463 

 80 

 4,194  

 5,462 

 271  

 298 

100    C ROWN  LIMIT E D ANN UAL REPORT 2010

 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
28.   Earnings Per Share (EPS)

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2010 
$’000 

2009
$’000

The following refl ects the income and share data used in the calculations of basic 
and diluted EPS: 

Net profi t/(loss) after tax used in calculating basic and diluted EPS 

 292,293  

(1,197,904) 

Weighted average number of ordinary shares used in calculating basic and diluted EPS (‘000) 

758,394  

 717,779 

Excluding the effect of signifi cant items: 

Net profi t/(loss) after tax 

Signifi cant items after tax 

Net profi t/(loss) excluding signifi cant items 

Net profi t/(loss) used in calculating basic and diluted EPS 

 292,293  

(1,197,904) 

 –  

(1,440,100) 

 292,293  

 242,196 

 292,293  

 242,196 

Weighted average number of ordinary shares used in calculating basic and diluted EPS (‘000) 

758,394  

 717,779

There are no transactions involving ordinary shares or potential ordinary shares that would signifi cantly change the number of ordinary 
shares or potential ordinary shares outstanding between the reporting date and the date of completion of these fi nancial statements.

29.   Key Management Personnel Disclosures

(a)  Details of key management personnel

(i)  Directors

James D Packer 

Executive Chairman

John H Alexander  

Executive Deputy Chairman

Benjamin A Brazil   

Non Executive Director

Rowen B Craigie   

Chief Executive Offi cer and Managing Director

Christopher D Corrigan 

Non Executive Director 

Rowena Danziger   

Non Executive Director

Geoffrey J Dixon 

Non Executive Director 

Ashok Jacob 

Non Executive Director

Michael R Johnston 

Non Executive Director 

David H Lowy 

Non Executive Director (resigned 22 June 2010)

Richard W Turner   

Non Executive Director

(ii)  Executives

Kenneth M Barton  

Chief Financial Offi cer – Crown Limited (commenced 9 March 2010)

Robert F E Turner   

Chief Financial Offi cer – Crown Limited (ceased employment on 31 May 2010)

David G Courtney   

Chief Executive Offi cer – Crown Melbourne Limited

Barry J Felstead 

Chief Executive Offi cer – Burswood Limited

CROWN LIMITE D ANNUAL REPORT 2010    101

 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
 
 
Total remuneration for key management personnel for the Group and Parent Entity during the fi nancial year are set out below:

FINAN C IAL REPORT  2010  CONTINUED

Notes to the Financial Statements  continued

For the year ended 30 June 2010

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(b)  Remuneration of key management personnel

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Short term benefi ts 

Post employment benefi ts 

Termination benefi ts 

Long term Incentives 

Further details are contained in the Remuneration Report.

(c)  Shareholdings of key management personnel

Ordinary shares held in Crown (directly and indirectly)

2010 
$’000 

2009
$’000

9,956,392 

 8,395,253 

 90,075  

 224,389 

1,435,000  

 175,000 

 4,874,383  

 5,880,687 

 16,355,850  

 14,675,329

Balance 
  1 July 2009 

   280,753,465  

 607,680  

 2,341,102  

 30,896  

 137,250  

 29,373  

Issued under 
Executive 
Share Plan 

Other 
Net 
Change 

Balance
30 June
2010

 –  

 –  

 –  

 –  

 –  

 –  

 22,751,825    303,505,290 

(101,633)  

 506,047 

 –  

 –  

 –  

 –  

 2,341,102 

 30,896 

 137,250 

 29,373 

Balance 
  1 July 2009 

Issued under 
Executive 
Share Plan 

Other 
Net 
Change 

Balance
30 June
 2010

 264,383  

 700,377  

 234,110  

 –  

 –  

 –  

(1,010)  

 263,373 

 –  

 –  

 700,377 

 234,110 

30 June 2010

Directors 
(including directors who left the Board during the year) 

James D Packer (1) 

John H Alexander (2) 

Rowen B Craigie (3) 

Rowena Danziger 

David H Lowy (4) 

Richard W Turner 

Executives 

Robert F E Turner (1) 

David G Courtney 

Barry J Felstead 

(1)  Change is a result of an on market trade.

(2)  Change is a result of an off market trade.

(3)  All of Mr Rowen Craigie’s shares are ESP shares.

(4)  Resigned 22 June 2010.

The Company does not have any options on issue.

102    C ROWN  LIMIT E D ANN UAL REPORT 2010

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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29.   Key Management Personnel Disclosures  continued

(c)  Shareholdings of key management personnel  continued

Ordinary shares held in Crown (directly and indirectly) 

30 June 2009

Directors 
(including directors who left the Board during the year) 

James D Packer (3) 

Christopher J Anderson (1), (4) & (6) 

John H Alexander (1), (2) & (4) 

Rowen B Craigie (5) 

Rowena Danziger (2) 

David H Lowy 

Richard W Turner (1) & (2) 

Executives 

Robert F E Turner (1) 

David G Courtney (1) & (2) 

Barry J Felstead 

Balance 
  1 July 2008 

   261,500,000  

 315,194  

 1,827,133  

2,341,102  

 28,876  

 137,250  

 27,000  

Issued under 
Executive 
Share Plan 

Other 
Net 
Change 

Balance
30 June
2009

 –  

 –  

 –  

 –  

 –  

 –  

 –  

 19,253,465    280,753,465 

(298,990)  

 16,204 

(1,219,453)  

 607,680 

 –  

 2,341,102 

 2,020  

 30,896 

 –  

 137,250 

 2,373  

 29,373

Balance 
  1 July 2008 

Issued under 
Executive 
Share Plan 

Other 
Net 
Change 

Balance
30 June
 2009

 263,373  

 643,802  

 234,110  

 –  

 –  

 –  

 1,010  

 264,383 

 56,575  

 700,377 

 –  

 234,110

(1)  Change is as a result of an election to take up an entitlement to shares under Crown’s Share Purchase Plan which closed on 20 March 2009.

(2)    Change is a result of an election to take up an entitlement to an offer by Consolidated Press Holdings Limited (the CPH Offer) to sell shares to 
shareholders who, as result of Crown’s private placement announced 17 December 2008, would have had their interest diluted below their 
pre-placement interest. The CPH Offer was a condition of the ASX waiver allowing Consolidated Press Holdings Limited to participate in the 
placement.

(3)    Change is as a result of a private placement of 20,202,020 shares made to Consolidated Press Holdings Limited on 27 March 2009 and the 

sale of 948,555 shares made pursuant to the CPH Offer.

(4)    Change is the result of the partial closure of the Executive Share Plan as it related to Crown shares held by persons who had not been employed 
in day to day operations of Crown or one of its gaming subsidiaries or joint ventures. 300,000 of Mr Chris Anderson’s shares were ESP shares 
and 1,300,000 of Mr John Alexander’s shares were ESP shares.

(5)  All of Mr Rowen Craigie’s shares are ESP shares.

(6)  Resigned 2 April 2009.

The Company does not have any options on issue.

CROWN LIMITE D ANNUAL REPORT 2010    103

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
FINAN C IAL REPORT  2010  CONTINUED

Notes to the Financial Statements  continued

For the year ended 30 June 2010

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30.   Related Party Disclosures 

(a)  Parent entity

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Crown Limited is the ultimate parent entity of the Group.

(b)  Controlled entities, associates and joint ventures

Interests in signifi cant controlled entities are set out in note 31.

Investments in associates and joint ventures are set out in note 9.

(c)  Entity with signifi cant infl uence over the Group

CPH, an entity related to Mr James Packer, holds 40.02% (2009: 37.02%) of the Company’s fully paid ordinary shares.

(d)  Director related entities

Consolidated Media Holdings (“CMH”) is an entity classifi ed as a related party due to Crown and CMH having a number of 
common directors. 

(e)  Key management personnel

Disclosures relating to key management personnel are set out in note 29, and in the Remuneration Report.

(f)  Terms and conditions of transactions with related parties

Sales to and purchases from related parties are made in arms length transactions both at normal market prices and on normal 
commercial terms, unless otherwise stated.

(g)  Transactions with related parties

The continuing operations have had the following transactions with related parties:

(i)  Director related entities and entities with signifi cant infl uence over the Group 

CPH provided corporate secretarial and administrative services to Crown and its controlled entities of $0.2 million during the year 
(2009: $0.2 million). In addition CPH paid costs on behalf of Crown to third parties totalling $0.5 million during the year (2009: 
$2.8 million). At 30 June 2010 there were no amounts owing to CPH (2009: $nil). 

Crown and its controlled entities provided CPH with hotel and banqueting services of $32,000 during the year (2009: $0.1 million). 

Crown and CMH jointly engaged certain legal and other advisers in relation to certain matters arising prior to the PBL demerger. 
Costs of these advisers are shared in a manner consistent with Section 14 of the PBL Scheme Booklet, generally Crown – 75% 
and CMH – 25%. Similarly payments in relation to liabilities arising from activities prior to the PBL demerger were shared on the 
same basis. At 30 June 2010 $0.1 million was owing to CMH in relation to pre-demerger matters. 

(ii)  Associates 

Crown made no equity contributions to Melco Crown during the year (2009: $63.6 million). Interest charged on loans previously 
advanced to Melco Crown was $0.1 million for the year (2009: $0.9 million). Crown did not provide Melco Crown hotel services 
(2009: $7,000) during the year or use of IT systems (2009: $1.1 million). Crown provided IT and related services of $0.7 million 
(2009: $2.2 million) at cost to Melco Crown during the year. Amounts receivable from Melco Crown at 30 June 2010 in relation 
to all charges made during the year were $0.5 million (2009: $1.6 million). 

Melco Crown provided $6,000 (2009: $0.2 million) in Hotel and other services to Crown during the year. In addition Melco Crown 
paid costs of $0.1 million (2009: $0.2 million) on behalf of Crown during the year which was subsequently reimbursed in full. 

Crown made no equity contributions (2009: $3.8 million) or loans (2009: $3.7 million) to Aspinalls during the year. Interest charged 
on loans previously advanced to Aspinalls was $0.7 million for the year (2009: $1.2 million). In addition Aspinalls paid costs of 
$1.2 million (2009: $1.5 million) on behalf of Crown during the year. At 30 June 2010 there were no amounts owing to Aspinalls 
(2009: $nil).

Crown made no equity contributions (2009: $8.4 million) or loans (2009: $16.7 million) to Gateway during the year. No interest 
was charged during the year (2009: $10.1 million) as the loan to Gateway was written down to nil at 30 June 2009. Crown also 
paid costs of $0.3 million (2009: $36,000) on behalf of Gateway during the year which has subsequently been reimbursed as 
at 30 June 2010. In addition Gateway has paid costs of $48,000 (2009: $0.1 million) on behalf of Crown during the year. Crown 
has subsequently reimbursed Gateway all amounts owing at 30 June 2010. 

104    C ROWN  LIMIT E D ANN UAL REPORT 2010

 
 
 
 
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30.   Related Party Disclosures  continued

(g)  Transactions with related parties  continued

(ii)  Associates continued

Crown made a further loan to Betfair during the year of $4.0 million (2009: $nil). The loan balance with Betfair at 30 June 2010 
was $11.7 million (2009: $7.7 million). No interest is payable on the loan. Crown did not provide Betfair management services 
during the year (2009: $0.2 million), but did provide Hotel and Banqueting services of $28,000 (2009: $0.1 million) during the year. 

For the year ended 30 June 2010, the Group has not made any allowance for doubtful debts relating to amounts owed by 
related parties as there have been no default of payment terms and conditions (2009: $nil). 

An impairment assessment is undertaken each fi nancial year by examining the fi nancial position of the related party and the 
market in which the related party operates to determine whether there is objective evidence that a related party receivable is 
impaired. When such objective evidence exists, the Group recognises an allowance for the impairment loss. During the fi nancial 
year Crown has assessed there is no impairment to related party receivables. 

CROWN LIMITE D ANNUAL REPORT 2010    105

 
 
 
 
 
 
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FINAN C IAL REPORT  2010  CONTINUED

Notes to the Financial Statements  continued

For the year ended 30 June 2010

31.   Investment in Controlled Entities 

The consolidated fi nancial statements include the fi nancial statements of Crown Limited and its controlled entities. Signifi cant 
controlled entities and those included in a class order with the parent entity are:

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Crown Limited 

Artra Pty Ltd 

Burswood Limited 

Burswood Nominees Ltd 

Burswood Resort (Management) Ltd 

Crown Capital Golf Pty Ltd 

Crown Cyprus Limited 

Crown CCR Group Holdings One Pty Ltd 

Crown CCR Group Holdings Two Pty Ltd 

Crown CCR Group Holdings General Partnership 

Crown CCR Group Investments One LLC 

Crown CCR Group Investments Two LLC 

Crown CCR Holdings LLC 

Crown Entertainment Group Holdings Pty Ltd 

Crown Gateway Luxembourg Sarl 

Crown Group Finance Limited 

Crown Group Securities Ltd 

Crown Melbourne Limited 

Crown North America Holdings One Pty Ltd 

Crown North America Investments LLC 

Crown Overseas Investments Pty Ltd 

Crown Services (US) LLC 

Crown (Western Australia) Pty Ltd 

Flienn Pty Ltd 

Jade West Entertainment Pty Ltd 

Jemtex Pty Ltd 

Nine Television (Netherlands Antilles) Pty Ltd 

Crown Asia Investments Limited 

PBL (CI) Finance Limited 

PBL Cinema Holdings Pty Ltd 

PBL International Partnership 

Publishing and Broadcasting (Finance) Ltd 

Publishing and Broadcasting International Holdings Ltd 

Renga Pty Ltd 

 Place of 
Incorporation 
/Residence 

Footnote 

2010 

2009 

Benefi cial Interest
Held by the
Consolidated Entity(1)

2010 
% 

2009
%

Australia 

Parent Entity

A 

A 

A 

A 

A 

A 

A 

A 

A 

A 

A 

A 

A 

A 

A 

A 

A 

A 

A 

A 

A 

A 

A 

A 

Australia 

Australia 

Australia 

Australia 

Australia 

Cyprus 

Australia 

Australia 

USA 

USA 

USA 

USA 

Australia 

Luxembourg 

Australia 

Australia 

Australia 

Australia 

USA 

Australia 

USA 

Australia 

Australia 

Australia 

Australia 

Australia 

Australia 

  Cayman Islands 

Australia 

  United Kingdom 

A 

A 

Australia 

Bahamas 

Australia 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100 

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

100

(1)   The proportion of ownership interest is equal to the proportion of voting power held.

A   These controlled entities have entered into a deed of cross guarantee with the parent entity under ASIC Class Order 98/1418 – the “Closed 

Group” (refer note 32).

106    C ROWN  LIMIT E D ANN UAL REPORT 2010

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
32.   Deed of Cross Guarantee

Certain controlled entities of Crown Limited, as detailed in note 31, are parties to a Deed of Cross Guarantee under which each 
company guarantees the debts of the others.

By entering into the deed, pursuant to ASIC Class Order 98/1418, certain controlled entities of Crown have been granted relief 
from the Corporations Act 2001 requirements for preparation, audit and publication of accounts.

The consolidated income statement and balance sheet of the entities which are members of the “Closed Group” are detailed below.

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Profi t/(loss) before income tax 

Income tax (expense)/benefi t  

Net profi t/(loss) after income tax 

Retained earnings/(accumulated losses) at the beginning of the fi nancial year 

Dividends provided for or paid 

Retained earnings/(accumulated losses) at the end of the fi nancial year 

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Closed Group 

2010 
$’000 

2009
$’000

(311,533)  

 154,751 

 55,437  

 2,573 

(256,096)  

 157,324 

(1,751,991)  

(1,578,235) 

(278,418)  

(331,080) 

(2,286,505)  

(1,751,991)

CROWN LIMITE D ANNUAL REPORT 2010    107

 
 
 
 
 
 
 
 
 
 
 
 
 
 
FINAN C IAL REPORT  2010  CONTINUED

Notes to the Financial Statements  continued

For the year ended 30 June 2010

32.   Deed of Cross Guarantee  continued

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Consolidated balance sheet 

Current assets 

Cash and cash equivalents 

Trade and other receivables 

Inventories 

Other current assets 

Total current assets 

Non-current assets 

Receivables 

Investment in associates 

Other fi nancial assets 

Property, plant and equipment 

Licences 

Other intangible assets 

Deferred tax assets 

Total non-current assets 

Total assets 

Current liabilities 

Trade and other payables 

Interest-bearing loans and borrowings 

Income tax payable 

Provisions 

Total current liabilities 

Non-current liabilities 

Interest-bearing loans and borrowings 

Deferred tax liability 

Provisions 

Other fi nancial liabilities 

Total non-current liabilities 

Total liabilities 

Net assets 

Equity 

Contributed equity 

Reserves 

Retained earnings 

Total equity 

108    C ROWN  LIMIT E D ANN UAL REPORT 2010

Closed Group 

2010 
$’000 

2009
$’000

114,614  

 232,052 

 54,963  

 24,468 

 2,840  

 9,102  

 3,344 

 6,426 

 181,519  

 266,290 

 2,053,674  

 1,953,321 

 6,158  

 11,829 

 10,044,040  

 10,244,203 

 609,328  

 582,260 

 420,426  

 420,426 

 11,892  

 68,938  

 11,892 

 84,062 

 13,214,456  

 13,307,993 

 13,395,975  

 13,574,283 

 95,244  

 135,236  

 33,727  

 50,031  

 86,335 

 20,000 

 40,397 

 59,604 

 314,238  

 206,336 

 5,210,800  

 4,940,296 

 11,317  

 9,654  

 42,696  

 41,396 

 13,505 

 56,600 

 5,274,467  

 5,051,797 

 5,588,705  

 5,258,133 

 7,807,270  

 8,316,150 

 9,680,318  

 10,114,805 

 413,457  

(46,664) 

(2,286,505)  

(1,751,991) 

 7,807,270  

 8,316,150

 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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33.  Parent Entity Disclosures

Results of the parent entity 

Profi t after tax for the period 

Other comprehensive income/(loss) 

Total comprehensive income for the period 

Financial position of the parent entity 

Current assets 

Non-current assets 

Total assets 

Current liabilities 

Non-current liabilities 

Total liabilities 

Total equity of the parent entity comprising of: 

Issued capital 

Employee equity benefi ts reserve 

Accumulated losses 

Total equity 

Contingent liabilities

Crown Limited 

2010 
$’000 

2009
$’000

 278,328  

 344,631 

 –  

 – 

 278,328  

 344,631 

 –  

 928 

 9,335,949  

 9,225,117 

 9,335,949  

 9,226,045 

 33,727  

 40,397 

 2,320,504  

 2,210,103 

 2,354,231  

 2,250,500 

 10,119,131  

 10,114,805 

 11,327  

 9,392 

(3,148,740)  

(3,148,652) 

 6,981,718  

 6,975,545

There are no contingent liabilities for the parent entity at 30 June 2010 (2009: $nil).

Capital expenditure

The parent entity does not have any capital expenditure commitments for the acquisition of property, plant and equipment contracted 
but not provided for at 30 June 2010 (2009: $nil).

Parent entity guarantees in respect of debts of its subsidiaries

The parent entity has entered into a deed of cross guarantee with the effect that the Company guarantees debts in respect of its 
subsidiaries. Further details of the deed of cross guarantee and the subsidiaries subject to the deed, are set out in note 32.

CROWN LIMITE D ANNUAL REPORT 2010    109

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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FINAN C IAL REPORT  2010  CONTINUED

Notes to the Financial Statements  continued

For the year ended 30 June 2010

34.   Financial  Risk Management Objectives and Policies

The Group’s principle fi nancial instruments comprise receivables, payables, bank loans and capital market debt, available-for-sale 
investments, cash and short term deposits and derivatives.

The Group’s business activities expose it to the following risks; market risks (interest rate and foreign exchange), credit risk and 
liquidity risk. For each of these risks, the Group considers the counterparties, geographical area, currency and markets as applicable 
to determine whether there are concentrations of risk. Other than as described in this note, the Treasury Group is satisfi ed that 
there are no material concentrations of risk.

The Group has policies in place to manage different types of risks to which it is exposed. Policies include monitoring the level of 
interest rate and foreign exchange risk and assessments of market forecasts for interest rates and foreign exchange rates. Ageing 
analysis of and monitoring of exposures to counterparties are undertaken to manage credit risk. Liquidity risk is monitored through 
the employment of rolling cash fl ow forecasts.

Financial risk management is carried out by the Treasury Group under policies approved by the Board of Directors. The Treasury 
Group identifi es, evaluates and hedges fi nancial risks in accordance with approved polices. The Board are informed on a regular 
basis of Treasury’s risk management activities.

(a)  Market Risk

(i)  Interest rate risk – cash fl ow

The Group’s exposure to market interest rates relates primarily to the Group’s cash and cash equivalents and long term debt 
obligations as outlined in note 17.

At balance date, the Group had the following mix of fi nancial assets and liabilities exposed to variable interest rates that are not 
designated as cash fl ow hedges.

Financial assets 

AUD cash on hand and at bank 

AUD deposits at call 

USD cash on hand and at bank 

Total fi nancial assets 

Financial liabilities 

AUD bank loans 

USD bank loans 

Total fi nancial liabilities 

Net exposure 

2010 
$’000 

2009
$’000

 78,321  

 131,438 

 18,000  

 29,877 

 167  

 248,847 

 96,488  

 410,162 

 20,000  

 220,000 

 –  

– 

 20,000  

 220,000 

 76,488  

 190,162

As at balance date, the Group maintained fl oating rate borrowings of $20.0 million (2009: $220.0 million) that were not hedged 
by interest rate swaps. The associated interest rate risk is mitigated by total fi nancial assets of $96.5 million (2009: $410.2 million). 
Under the bank loans, the Group pays the Bank Bill Swap rate (BBSW) plus a margin of 100 basis points. 

Of the cash on hand and at bank $78.3 million is interest bearing and is invested at approximately BBSW. Deposits at call of 
$18.0 million are invested at approximately BBSW. The Group maintains cash and cash equivalents on hand of $99.9 million for 
operational purposes and is non interest bearing (2009: $105.3 million). 

As at balance date, the Group maintained no fl oating rate borrowings in US dollars (2009: $nil) and had cash and cash equivalents 
of $0.2 million (2009: $248.8 million) invested at approximately LIBOR.

110    C ROWN  LIMIT E D ANN UAL REPORT 2010

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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34.   Financial  Risk Management Objectives and Policies  continued

(a)  Market Risk  continued

(i)  Interest rate risk – cash fl ow  continued

Group Sensitivity

The impact on the Group’s post-tax-profi t as a result of an increase of 150 basis points or decrease of 150 basis points in interest 
rates was not material at balance date.

The Group, where appropriate, uses interest rate swaps to manage the risk of adverse movements in interest rates for its long 
term fl oating rate borrowings which are subject to variable rates.

The Group uses cross-currency interest rate swaps to manage the risk of adverse movements in interest rates for its long term 
foreign currency denominated borrowings which are subject to variable rates.

As at balance date the notional principal amounts and period of expiry of the interest rate swap contracts were as follows:

Cash fl ow hedge 

Maturity 1 – 5 years 

Maturity over 5 years 

Closing Balance 

2010 
$’000 

2009
$’000

300,000  

 300,000 

 174,634  

 174,634 

 474,634  

 474,634

Under the interest swap contracts maturing June 2013, the Group has the right to receive fl oating rate (i.e. BBSW) quarterly and 
pay fi xed rate of 6.99% quarterly. The terms of the swap contracts are matched directly against the appropriate loan and interest 
expense and as such are highly effective. The fair value of the swap at balance date was negative $17.1 million (2009: negative 
$18.3 million).

Under the cross currency swap contract (maturing July 2036), the Group has the right to receive US dollar interest at a fi xed rate 
of 4.76% (2009: 4.76%) semi-annually and pay Australian dollar interest at fi xed rate of 7.05% (2009: 7.05%) quarterly. The term 
of the cross currency swap contract are matched directly against the appropriate loan and interest expense and as such is highly 
effective. The fair value of the swap at balance date was negative $23.5 million (2009: negative $38.3 million).

(ii)  Interest rate risk – fair value

Where appropriate, the Group enters into fi xed rate debt to mitigate exposure to interest rate risk. As the Group holds fi xed rate 
debt there is a risk that the fair value of fi nancial instruments will fl uctuate because of market movements in interest rates. The 
level of fi xed rate debt at balance date was $652.7 million (2009: $362.5 million). 

As at balance date the Group had the following interest rate swap in place to hedge the medium term note issuance. 

Fair value hedge 

Maturity under 1 year 

Maturity 1 – 5 years 

Maturity over 5 years 

Closing Balance 

2010 
$’000 

2009
$’000

 114,600  

 – 

 –  

 –  

 114,600 

 – 

 114,600  

 114,600

Under the terms of the swap contract (maturing May 2011) the Group has the right to receive a fi xed rate of interest of 6% 
semi-annually and pay fl oating rate of interest (i.e. BBSW) plus a margin of 39.5 basis points. The fair value of the swap at 
balance date was negative $0.6 million (2009: positive $3.1 million).

CROWN LIMITE D ANNUAL REPORT 2010    111

 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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FINAN C IAL REPORT  2010  CONTINUED

Notes to the Financial Statements  continued

For the year ended 30 June 2010

34.   Financial  Risk Management Objectives and Policies  continued

(a)  Market Risk  continued

(ii)  Interest rate risk – fair value  continued

Group Sensitivity

The sensitivity to fair value movements through equity or profi t and loss as a result of interest rates increasing by 150 basis points 
or decreasing by 50 basis points was not material as at balance date.

(iii)  Foreign exchange risk

The Group has currency exposure as a result of capital expenditure and investments/sales in currencies other than the Group’s 
functional currency.

Treasury, on behalf of the operating units, uses forward exchange contracts to minimise the currency exposure on any signifi cant 
receivables or payables as is deemed appropriate. 

All forward exchange contracts must be in the same currency as the fi rm commitment and the Group negotiates the terms of the 
hedges to exactly match the underlying commitment to maximise hedge effectiveness. As at balance date, the Group had hedged 
100% of its foreign currency receivables and payables that are fi rm commitments. 

As at balance date, the Group had the following foreign exchange exposures that were not designated as cash fl ow hedges:

US Dollars Exposure 

Financial assets 

Cash and cash equivalents 

Trade and other receivables 

Total fi nancial assets 

Financial liabilities 

US Private Placement 

Total fi nancial liabilities 

Net exposure 

GBP Exposure 

Financial assets 

Loans to associates 

Total fi nancial assets 

Financial liabilities 

Net exposure 

Group sensitivity – US dollar

2010 
$’000 

2009
$’000

 167  

 248,847 

 –  

 – 

 167  

 248,847 

 238,124  

 247,924 

 238,124  

 247,924 

(237,957)  

 923

2010 
$’000 

2009
$’000

 28,592  

 28,592  

 –  

 27,894 

 27,894 

 – 

 28,592  

 27,894

Based on the fi nancial instruments held at balance date, the sensitivity to fair value movements through equity as a result of the 
Australian dollar strengthening or weakening by 10¢ against the US dollar would be $25.3 million higher or $32.2 million lower 
(2009: not material). 

The sensitivity to fair value movements through profi t and loss as a result of the Australian dollar strengthening or weakening by 
10¢ against the US dollar would not be material as at balance date (2009: not material).

112    C ROWN  LIMIT E D ANN UAL REPORT 2010

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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34.   Financial  Risk Management Objectives and Policies  continued

(a)  Market Risk  continued

(iii)  Foreign exchange risk  continued

Group sensitivity – GBP

As a result of the Australian dollar strengthening or weakening by 5¢ against the GBP with all other variables held constant, 
the Group’s post-tax-profi t for the year would have been $1.8 million lower and $2.1 million higher (2009: $1.6 million lower or 
$2.0 million higher) as at balance date.

The sensitivity to fair value movements through equity as a result of the Australian dollar strengthening or weakening by 5¢ against 
the GBP would not be material as at balance date (2009: not material).

Foreign Exchange Contracts

The Group uses derivative instruments such as Forward Exchange Contracts to manage the currency risks arising from the Group’s 
operations and its sources of fi nance. 

Derivatives are exclusively used for hedging purposes and not as trading or other speculative instruments. These derivatives 
qualify for hedge accounting and are based on limits set by the Board.

Cash fl ow hedges

At balance date details of outstanding contracts denominated in Australian dollars was:

Buy USD/Sell AUD 

Maturity under 1 year 

Maturity 1– 5 years 

Buy AUD/Sell USD 

Maturity under 1 year 

Maturity 1– 5 years 

Notional Amounts 

Average Rate

2010 
$’000 

2009 
$’000 

2010 

2009

 19,958  

 14,185  

 0.8912  

 0.7051 

 –  

 –  

 –  

 38,615  

 –  

 –  

 86,467  

 142,844  

 0.7419  

 – 

 0.8462 

 0.7879

The change in fair value of cash fl ow hedges as at balance date was positive $7.4 million (2009: negative $7.3 million).

The forward exchange contracts are considered to be highly effective hedges as they are matched against known and committed 
receivables and payments and any gain or loss on the hedged risk is taken directly to equity.

(b)  Price Risk

The Group is exposed to equity securities price risk. Equity securities price risk arises from investments held by the Group and 
classifi ed on the balance sheet as available-for-sale fi nancial assets.

Neither the Group nor the parent entity is exposed to commodity price risk.

Shares – unlisted 

Net exposure 

Group sensitivity

2010 
$’000 

 106,634  

 106,634  

2009
$’000

 86,313 

 86,313

The Group’s sensitivity to price risk has been estimated using valuation techniques based on the fair value of securities held. The 
sensitivity to fair value movements through equity or profi t and loss as a result of movement in value of the securities was not 
material as at balance date.

CROWN LIMITE D ANNUAL REPORT 2010    113

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
FINAN C IAL REPORT  2010  CONTINUED

Notes to the Financial Statements  continued

For the year ended 30 June 2010

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(c)  Credit Risk

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Credit risk arises from the fi nancial assets of the Group, which comprise cash and cash equivalents, trade and other receivables and 
derivative instruments. The Group’s exposure to credit risk arises from the potential default of the counterparty, with a maximum 
exposure equal to the carrying amount of these instruments. Exposure at balance date is outlined under each applicable note. 

The Group does not hold any credit derivatives or collateral to offset its credit exposure.

All investment and fi nancial instruments activity is with approved counterparties with investment grade ratings and is in accordance 
with approved policies. There are no signifi cant concentrations of credit risk within the Group and the aggregate value of transactions 
is spread amongst a number of fi nancial institutions to minimise the risk of default of counterparties.

Credit risk in trade receivables is managed in the following ways:

(i)  The provision of credit is covered by a risk assessment process for all customers.

(ii) Concentrations of credit risk are minimised by undertaking transactions with a large number of customers.

(iii) The provision of cheque-cashing facilities for gaming patrons is subject to detailed policies and procedures designed to 

minimise any potential loss, including the taking up of bank opinions and the use of a central credit agency which collates 
information from major casinos around the world.

(d)  Liquidity Risk

It is the Group’s objective to maintain a balance between continuity of funding and fl exibility through the use of cash reserves, 
committed bank lines and capital markets debt in order to meet its fi nancial commitments in a timely manner.

The Group’s policy is that no more than 40% or $500 million of borrowings should mature in any 12 month period. At balance date 
15.9% or $137 million of the Group’s debt will mature in less than 12 months (2009: 1.9%).

As at balance date the Group had $1,286 million in undrawn committed bank lines.

Maturity analysis of fi nancial assets and liabilities

The table below analyses the Group’s contractual undiscounted cash fl ows of fi nancial liabilities, net and gross settled derivative 
fi nancial instruments into relevant maturity groupings based on the remaining period at balance date to the contractual maturity date.

114    C ROWN  LIMIT E D ANN UAL REPORT 2010

 
 
 
 
34.   Financial  Risk Management Objectives and Policies  continued

(d)  Liquidity Risk  continued

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1 year or less 

1 to 5 years  more than 5 years 

Total carrying 
amount as per the
Statement of
Financial Position 

2010 
$’000 

2009 
$’000 

2010 
$’000 

2009 
$’000 

2010 
$’000 

2009 
$’000 

2010 
$’000 

2009
$’000

Financial liabilities

Trade and other payables  

 292,283  

 292,769  

 67  

 4,097  

 –  

 –  

 292,350  

 296,866 

Capital markets  

 114,600  

 –  

 –  

 114,600  

 412,758  

 422,558  

 527,358  

 537,158 

Bank loans 

 20,000  

 20,000  

 300,000  

 500,000  

Forward exchange contracts 

 19,958  

 52,800  

 86,467  

 142,844  

Interest rate swaps 

 114,600  

 –  

 300,000  

 414,600  

 –  

 –  

 –  

 –  

 –  

 –  

Cross currency interest 
rate swaps 

 –  

 –  

 –  

 –  

 174,634  

 174,634  

 320,000  

 520,000 

 –  

 –  

 –  

 – 

 – 

 – 

Total fi nancial liabilities  

 561,441  

 365,569  

 686,534   1,176,141  

 587,392  

 597,192   1,139,708   1,354,024 

Financial assets 

Cash and cash equivalents  

 196,395  

 515,498  

 –  

 –  

Receivables – trade  

 147,239  

 144,623  

 14,082  

 71,677  

 –  

 –  

 –  

 –  

 196,395  

 515,498 

 161,321  

 216,300 

Receivables – associates 

 13  

 34  

 73,784  

 129,566  

 40,292  

 35,594  

 114,089  

 165,194 

Forward exchange contracts 

 19,958  

 52,800  

 86,467  

 142,844  

Interest rate swaps 

 114,600  

 –  

 300,000  

 414,600  

 –  

 –  

 –  

 –  

Cross currency interest 
rate swaps 

– 

 –  

 –  

 –  

 174,634  

 174,634  

 –  

 –  

 –  

 – 

 – 

 – 

Total fi nancial assets  

 478,205  

 712,955  

 474,333  

 758,687  

 214,926  

 210,228  

 471,805  

 896,992 

Net maturity 

(83,236)  

 347,386  

(212,201)  

(417,454)  

(372,466)  

(386,964)  

(667,903)  

(457,032)

(e)  Fair value of Financial Instruments 

The fair value of the Group’s fi nancial assets and fi nancial liabilities approximates the carrying value as at balance date. 

Fair value 

The Group uses various methods in estimating the fair value of a fi nancial instrument. The methods comprise:

Level One – the fair value is calculated using quoted prices in active markets;

Level Two –  the fair value is estimated using inputs other than quoted prices included in Level One that are observable for the 

asset or liability, either directly (as prices) or indirectly (derived from prices); and

Level Three – the fair value is estimated using inputs for the asset or liability that are not based on observable market data.

The fair value of the fi nancial instruments as well as the methods used to estimate the fair value are summarised in the table below.

CROWN LIMITE D ANNUAL REPORT 2010    115

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
FINAN C IAL REPORT  2010  CONTINUED

Notes to the Financial Statements  continued

For the year ended 30 June 2010

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(e)  Fair value of Financial Instruments  continued

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Year ended 30 June 2010

Financial Assets

Derivative Instruments

Receivable on forward exchange contracts 

Receivable on interest rate swap 

Available-for-Sale Financial Assets

Shares – unlisted (Australia) 

Shares – unlisted (US) 

Financial Liabilities

Derivative Instruments

Payables on interest rate swaps 

Payables on cross currency swaps 

Payables on forward exchange contracts 

Year ended 30 June 2009

Financial Assets 

Available-for-Sale Financial Assets

Shares – unlisted (Australia) 

Shares – unlisted (US) 

Financial Liabilities

Derivative Instruments

Payables on interest rate swaps 

Payables on cross currency swaps 

Payables on forward exchange contracts 

 Valuation Technique

Quoted market 
price 
Level One 
$’000 

Observable  Non market
observable 
Level Three 
$’000 

inputs 
Level Two 
$’000 

Total
$’000

–  

 –  

 –  

 –  

 –  

– 

– 

– 

 –  

 –  

 –  

 –  

 –  

 –  

 –  

 –  

 7,380  

 636  

 –  

 –  

 7,380

 636

 –  

 –  

 37,132  

 69,502  

 37,132

 69,502 

 8,016  

 106,634  

 114,650

 17,100  

 23,500  

 –  

 40,600  

 –  

 –  

 –  

 –  

 17,100

 23,500 

 – 

 40,600

 –  

 –  

 –  

 36,728  

 49,585  

 86,313  

 36,728

 49,585 

 86,313 

 18,300  

 38,300  

 7,300  

 63,900  

 –  

 –  

 –  

 –  

 18,300

 38,300

 7,300 

 63,900

There have been no transfers during the fi nancial year ended 30 June 2010.

116    C ROWN  LIMIT E D ANN UAL REPORT 2010

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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(e)  Fair value of Financial Instruments  continued

Reconciliation of Level Three fair value movements

Opening Balance 

Other Comprehensive Income 

Purchases 

Closing Balance 

2010 
$’000 

2009
$’000

 86,313  

 507,489 

(263) 

(996,508)

20,584  

 575,332

106,634  

 86,313 

CROWN LIMITE D ANNUAL REPORT 2010    117

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Shareholder Information

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Substantial shareholders as at 17 September 2010:

The following information is extracted from substantial shareholder notices received by Crown.

Shareholder 

Consolidated Press Holdings Limited  

Janus Capital Management LLC  

Perpetual Limited 

Holders of each class of securities

Number of  % of Issued
Capital

 ordinary Shares 

303,505,290 

45,500,033 

38,334,103 

40.02

5.99

5.05

Crown only has ordinary shares on issue. The total number of ordinary shares on issue is 758,394,185 held by 
50,899 shareholders.

Voting rights of ordinary shares

Crown’s Constitution sets out the information in relation to the voting rights attached to shares. In summary, at a general meeting 
on a show of hands, every member present has one vote; and on a poll, every member present has:

(a)  one vote for each fully paid share held by the member and in respect of which the member is entitled to vote; and

(b)   a fraction of a vote for each partly paid share held by the member and in respect of which the member is entitled to vote, 
equivalent to the proportion which the amount paid on the share bears to the total amount paid and payable on the share.

Distribution of shareholders as at 17 September 2010:

Size of Holdings 

1 – 1,000  

1,001 – 5000  

5,001 – 10,000  

10,001 – 100,000  

100,001+  

Total  

Holding less than a marketable parcel  

Number of   % of Issued
 Capital 

  Shareholders 

33,371 

15,589 

1,277 

564 

98 

50,899 

3,211 

1.77

4.29

1.15

1.74

91.06

100.00

118    C ROWN  LIMIT E D ANN UAL REPORT 2010

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The 20 largest shareholders as at 17 September 2010:

Name 

Bareage Pty Limited 

Consolidated Press Holdings Limited 

HSBC Custody Nominees (Australia) Limited 

National Nominees Limited 

J P Morgan Nominees Australia Limited 

RBC Dexia Investor Services Australia Nominees Pty Limited  

Citicorp Nominees Pty Limited 

Cogent Nominees Pty Limited 

Samenic Limited 

AMP Life Limited 

RBC Dexia Investor Services Australia Nominees Pty Limited  

WIN Television NSW Pty Limited 

ANZ Nominees Limited  

UBS Nominees Pty Limited 

Queensland Investment Corporation 

JP Morgan Nominees Australia Limited  

Cogent Nominees Pty Limited  

Australian Reward Investment Alliance 

HSBC Custody Nominees (Australia) Limited – A/C 3 

Citicorp Nominees Pty Limited  

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  No. of Shares 

   % of Issued
Capital

158,486,104 

131,239,981 

124,361,560 

69,533,744 

65,515,935 

19,425,509 

16,775,042 

10,375,223 

10,188,370 

8,742,656 

6,533,654 

5,528,845 

5,144,993 

3,749,042 

3,715,260 

3,569,026 

3,313,280 

3,204,730 

3,170,307 

3,010,283 

20.90

17.30

16.40

9.17

8.38

2.56

2.21

1.37

1.34

1.15

0.86

0.73

0.68

0.49

0.49

0.47

0.44

0.42

0.42

0.40

Total  

Others  

653,583,544 

104,810,641 

86.18

13.82

Details of unquoted equity securities

Crown has 4,838,895 shares on issue which are currently unquoted. These shares are held by participants in the Executive 
Share Plan (as described more fully in the Remuneration Report) and represent shares which are yet to be released from 
restriction in accordance with the terms of the Plan.

CROWN LIMITE D ANNUAL REPORT 2010    119

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Additional Information

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Shareholder enquiries

Shareholders may access their details by visiting the Share Registry’s website at www.computershare.com. For security reasons, 
shareholders need to enter their Security holder Reference Number (SRN) or Holding Identifi cation Number (HIN) and postcode 
to access personal information. Security holding information may be updated online. Alternatively, download the relevant forms 
and have the completed forms mailed to the Share Registry. Shareholders with queries about their shareholdings should contact 
the Share Registry, Computershare Investor Services, on telephone number 1300 659 795 or if calling from outside Australia, 
(61 3) 9415 4000 or by fax (61 3) 9473 2500.

Electronic shareholder communications

Receiving shareholder communications electronically, instead of by post enables you to:

•  Receive important shareholder and company information faster

•  Reduce your impact on the environment

•  Securely store important shareholder documents online, reducing clutter in your home or offi ce

•  Access all documents conveniently 24/7

Shareholders who wish to receive email alerts informing them of Annual Report, Notice of Meeting, Issuer Holding Statements, 
Payment Advices and other company related information on Crown’s website, www.crownlimited.com, may either contact the 
Share Registry or lodge such instructions online at the Share Registry’s website at www.computershare.com

Change of address

Issuer sponsored shareholders should notify the Share Registry immediately in writing or by telephone upon any change in their 
address quoting their SRN. Changes in addresses for broker sponsored holders should be directed to the sponsoring brokers 
with the appropriate HIN.

Direct payment to shareholders’ accounts

Dividends may be paid directly to any bank, building society or credit union account in Australia. Payments are electronically 
credited on the dividend date with advisory confi rmation containing payment details mailed to shareholders. Shareholders who 
wish to have their dividends paid directly to their account may advise the Share Registry in writing or may update their payment 
instructions online on www.investorcentre.com.au prior to the dividend record date.

Tax File Numbers

Crown is obliged to deduct tax at the top marginal rate plus Medicare levy from unfranked or partially franked dividends paid to 
Australian resident shareholders who have not supplied their Tax File Number (TFN) or exemption details. If you wish to provide 
your TFN or exemption details, please contact the Share Registry.

Consolidation of multiple holdings

If you have multiple holdings which you wish to consolidate, please advise the Share Registry in writing. If your holdings are broker 
sponsored, please contact the sponsoring broker directly.

Crown website 

Crown has a dedicated corporate website, www.crownlimited.com which includes Crown’s Annual Report, disclosures made to 
the ASX and Notices of Meeting and other Explanatory Memoranda.

Investment Warning

All information provided in the Annual Report is provided as of the date stated or otherwise as at the date of the Report. The 
Annual Report has not taken into account any particular investor’s investment objectives or other circumstances. Investors are 
encouraged to make an independent assessment of Crown or seek independent professional advice.

120    C ROWN  LIMIT E D ANN UAL REPORT 2010

 
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Corporate Information

Directors
•  James D Packer Executive Chairman

•  John H Alexander BA Executive Deputy Chairman

•  Rowen B Craigie BEc (Hons) Chief Executive Offi cer and Managing Director

•  Benjamin Brazil BCom, LLB

•  Christopher D Corrigan

•  Rowena Danziger BA, TC, MACE

•  Geoffrey J Dixon

•  David L B Gyngell

•  John S Horvath AO, MB, BS (Syd), FRACP

•  Ashok Jacob MBA

•  Michael R Johnston BEc, CA

•  Richard W Turner AM, BEc, FCA

Company Secretaries
•  Michael J Neilson BA, LLB

•  Mary Manos BCom, LLB (Hons), GAICD

Crown’s registered offi ce and principal corporate offi ce

Level 3
Crown Towers
8 Whiteman Street
Southbank VIC 3006
Australia
Phone: 

(61 3) 9292 8824

Share Registry

Computershare Investor Services Pty Ltd
Yarra Falls
452 Johnston Street
Abbotsford VIC 3067
Phone:  1300 659 795 (within Australia)

(61 3) 9415 4000 (outside Australia)
(61 3) 9473 2500

Fax: 
Website: www.computershare.com.au

Stock Exchange Listing

Crown’s ordinary shares are listed on the Australian Stock Exchange under the code “CWN”. The home exchange is Melbourne.

Website

Visit our website www.crownlimited.com for media releases and fi nancial information

Auditor

Ernst & Young

Banker

Australia and New Zealand Banking Group Limited

CROWN LIMITE D ANNUAL REPORT 2010    121

 
 
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122    C ROWN  LIMIT E D ANN UAL REPORT 2010

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