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FY2015 Annual Report · Cushman & Wakefield
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Cranswick plc Annual Report & Accounts 
Year Ended 31 March 2015

CRANSWICK PLC IS A LEADING  
AND INNOVATIVE BRITISH SUPPLIER  
OF PREMIUM, FRESH AND ADDED  
VALUE FOOD PRODUCTS WITH  
ANNUAL REVENUES OF £1 BILLION.

OUR CORE MARKET IS THE UNITED  
KINGDOM WHERE WE PROVIDE A  
RANGE OF FRESH PORK, GOURMET  
SAUSAGES, PREMIUM COOKED MEATS, 
PREMIUM COOKED POULTRY,  
CHARCUTERIE, TRADITIONAL HAND-
CURED, AIR-DRIED BACON, GOURMET  
PASTRY PRODUCTS AND SANDWICHES 
THROUGH RETAIL, FOODSERVICE  
AND MANUFACTURING CHANNELS.

OUR DIFFERENTIATORS:

QUALITY page 08

Focus on taste, heritage, authenticity  
and first class customer service.

VALUE page 17

Maximising returns on investment.

INNOVATION page 27

Delivering new and exciting products.

PEOPLE page 35

Empowering and investing in dedicated  
and enthusiastic people.

With a clear focus on premium 
ranges, we deliver exceptional  
food through a dedicated focus  
on innovation, quality and service. 
We have a rapidly developing 
export business serving the  
European, US, Australasian  
and West African markets.

We operate from twelve  
well invested, highly efficient 
production facilities in the UK 
employing over 8,000 people.

57.8

52.2

49.1

34.0

32.0

30.0

17.3

17.0

20.1

REVENUE £M

+0.8%

2015

2014

2013

1,003.3

994.9

875.2

ADJUSTED PROFIT BEFORE TAX £M

+10.6%

2015

2014

2013

ADJUSTED EARNINGS PER SHARE P

DIVIDEND PER SHARE P

+9.5%

2015

2014

2013

FREE CASH FLOW £M

-9.4%

2015

2014

2013

+6.3%

2015

2014

2013

NET DEBT £M

+2.0%

2015

2014

2013

92.1

84.1

78.7

53.5

59.1

49.0

TRADING HIGHLIGHTS 
•  Excellent strategic and commercial progress
•  Revenue up 0.8 per cent to over £1 billion
•  Benson Park acquired
•  £21 million investment in asset base
•  Full year dividend increased 6.3 per cent
•  Non-EU export sales up 23 per cent

HIGHLIGHTS

IFC  About Us
01  Highlights

STRATEGIC REPORT

02  At a Glance
04  Our History
06  Chairman’s Statement
10  Our Strategy
12  Operational Review
14  Financial Review
18  Market Overview
20  Our Strategy and Business Model
28  Our KPIs
31  Principal Risks and Uncertainties
36  Corporate Social Responsibility

CORPORATE GOVERNANCE

43  Chairman’s Introduction to Corporate Governance
44  Board of Directors
46  Corporate Governance Statement
50  Audit Committee Report
54  Nomination Committee Report
55  Remuneration Committee Report
68  Directors’ Report

FINANCIAL STATEMENTS

Independent Auditor’s Report

72  Statement of Directors’ Responsibilities
73 
76  Group Income Statement
77  Statements of Comprehensive Income 
78  Balance Sheets
80  Statements of Cash Flows
82  Statements of Changes in Equity
84  Notes to the Accounts

SHAREHOLDER INFORMATION

114  Shareholder Information
115  Shareholder Analysis
116  Advisers

For further information visit our website

CRANSWICK.PLC.UK

01

Cranswick plc Annual Report & Accounts 2015STRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSSHAREHOLDER INFORMATIONHIGHLIGHTSRead more about category 
performance on pages 12 and 13

Fresh & Added Value Pork

Sausages & Burgers

Continental Products

Traditional Air Dried Bacon & Gammon

Cooked Meats

Premium Cooked Poultry

Premium Sandwiches

Handmade Pastry

1

2

3

4

5

6

7

8

9

10

11

12

Handmade Pastry Malton
Fresh Pork Hull
Cooked Meats Hull
Gourmet Sausages & Burgers Hull
Premium Cooked Poultry Hull
Traditional Bacon Sherburn
Continental Products Manchester
Cooked Meats Barnsley
Continental Products Manchester
Fresh Pork & Sausages Norfolk
Sandwiches Atherstone
Cooked Meats Milton Keynes
Agriculture

7

9

8

6

11

1

3

4

2

5

10

12

23% INCREASE  

IN NON-EU  
EXPORT SALES

For more information on our  
business model see pages 20 to 25

02

03

Cranswick plc Annual Report & Accounts 2015Cranswick plc Annual Report & Accounts 2015CORPORATE GOVERNANCEFINANCIAL STATEMENTSSHAREHOLDER INFORMATIONHIGHLIGHTSSTRATEGIC REPORTAT A  GLANCEOUR PRODUCT CATEGORIES OUR KEY   CUSTOMERSAround 75 per cent of our revenues come from our retail customers, primarily through retailer own label products, particularly the premium  and super-premium categories. We have a broad retail customer base selling our products into each of the top four UK multiple grocers as well as the growing premium grocery and discounter channels. Export sales generate approximately  5 per cent of revenues, with the balance from foodservice customers and sales to other food manufacturing businesses. OUR   LOCATIONSWe have developed through a combination of targeted acquisitions and subsequent organic growth,  and now serve our customers from twelve state-of-the-art production facilities across the UK. OUR MARKETSOur core market is the United Kingdom, but our export business continues to grow and makes up around 5 per cent of total Group revenues. We export added value products as well as primary  fresh pork to Europe, Australasia,  West Africa and the US. OUR PREMIUM   BRANDSWe have a portfolio of aspirational super-premium food brands. These are differentiated through product story, format, British  and Mediterranean heritage and product quality. All our brands  aim to capture the imagination of premium shoppers looking  for new food experiences and exceptional taste.OUR TRACK RECORD OF  
CONTINUAL GROWTH

Cranswick was formed by farmers in the early 1970s to 
produce pig feed. In 1988 the Board embarked on a strategy 
to broaden the base of the Group’s activities. Opportunities 
were sought to develop into related areas that added value 
to the Group’s processes. Activities have since been extended 
from this agricultural base into the food sector. 

Read more about our strategy for 
future growth on pages 10 and 11

1970s

Establishment  
of the business
Animal feed  
and livestock

1991

Primary pork 
processing
Acquisition of 
Yorkshire Country Pork

1995

Gourmet sausages
Simply Sausages  
joint venture

1999

Deli cooked meats
Acquisition of  
Pethick & Co.

2003

2005

Premium sandwiches
Acquisition of the 
Sandwich Factory

Sliced cooked meats
Acquisition of Perkins 
Chilled Foods

2006

Sliced cooked meats
Acquisition of Delico

2009 

Primary pork 
processing
Acquisition of  
Bowes of Norfolk

2013

Pig breeding  
and rearing
Wayland and  
Wold Farms 
acquisitions 

1985

Entry to the  
stock market

1992

Deli cooked meats
Acquisition of  
FT Sutton’s

1998

Gourmet sausages
Acquisition  
of Lazenby’s

2001 

Continental products
Acquisition  
of Continental  
Fine Foods

2004

Dry cured, air  
dried bacon
Cranswick Gourmet 
Bacon Company  
joint venture

2005

Exit pig rearing
Sale of livestock 
business

2007

Exit agri-food
Sale of animal  
feed business

2010

Handmade pastry
Yorkshire Baker  
joint venture

2014

Premium  
cooked poultry
Acquisition of  
Benson Park

57.8

52.2

49.1

47.3

45.6

43.8

32.7

33.0

34.7

31.1

21.2

21.6

19.8

17.5

11.7

9.3

7.1

0.9

1.4

1.7

2.2

2.3

3.0

3.1

4.0

5.0

3.8

4.0

4.1

4.3

4.6

2.8

3.3

7.5

6.8

8.3

5.8

5.1

34.0

32.0

30.0

28.5

27.5

25.0

21.7

19.9

18.1

16.5

14.5

13.2

12.0

10.8

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05

Cranswick plc Annual Report & Accounts 2015Cranswick plc Annual Report & Accounts 2015CORPORATE GOVERNANCEFINANCIAL STATEMENTSSHAREHOLDER INFORMATIONHIGHLIGHTSSTRATEGIC REPORTOUR HISTORYOUR FINANCIAL PROGRESSADJUSTED PROFIT BEFORE TAX (£M)DIVIDEND PER SHARE (P)9.5%

INCREASE  
IN ADJUSTED EARNINGS  
PER SHARE

6.3%

RISE IN 
DIVIDEND  
PER SHARE

I AM PLEASED TO REPORT THAT CRANSWICK 
HAS MADE EXCELLENT STRATEGIC AND 
COMMERCIAL PROGRESS IN THE LAST YEAR. 
THIS HAS COME AT A TIME OF A SIGNIFICANT 
SHIFT IN THE DYNAMICS OF UK FOOD 
RETAILING AGAINST A BACKDROP OF  
FOOD PRICE DEFLATION.

Cash Flow
The borrowings of the business are conservatively 
structured and the Company’s banking facility is  
in place through to July 2018. This £120 million 
unsecured facility provides generous headroom  
for the future. Net finance costs were covered  
60 times by Group operating profit. Operating  
cash flow in the period remained strong, 
notwithstanding the investment in the Group’s 
asset base and £17.7 million spent on acquisitions. 
Net debt at the end of the year stood at £17.3 
million compared to £17.0 million a year earlier.

Dividend
The Board is proposing to increase the final 
dividend by 6.4 per cent to 23.4 pence per share. 
Together with the interim dividend, which was 
raised 6.0 per cent to 10.6 pence per share, this 
makes a total dividend for the year of 34 pence 
per share. Compared to the 32 pence per share 
paid last year this is an increase of 6.3 per cent. 
The final dividend, if approved by Shareholders, 
will be paid on 4 September 2015 to Shareholders 
on the register at the close of business on 3 July 
2015. Shares will go ex-dividend on 2 July 2015. 
Shareholders will again have the option to receive 
the dividend by way of scrip issue.

Corporate Governance
The Board is mindful of the UK Corporate 
Governance Code and embraces this as part of 
its culture. A statement relating to compliance 
with the Code is included within the Corporate 
Governance Statement on page 46.

dedicated project team. Areas covered include 
waste, water, energy, packaging and carbon footprint 
and for the second successive year the Group 
was successful in winning the industry’s 
‘Environmental Initiative of The Year’ award.

Staff
The Group operates on a decentralised  
basis across product categories supported by 
business-wide collaboration in key areas. The 
Board considers this to be the most appropriate 
format for the Company and acknowledges that 
the continued success of Cranswick would not 
be possible without talented and motivated 
management teams supported by skilful and 
enthusiastic colleagues at each site. On behalf 
of the Board I thank all our colleagues for their 
commitment and contribution.

Outlook
Following a year of significant commercial  
and strategic progress for Cranswick, the  
Board looks forward to the opportunities that 
lie ahead. Cranswick benefits from some of the 
most efficient and well-invested production 
facilities in the UK food producer sector. This,  
in conjunction with our growing international 
export channels and strategy of diversifying our 
product portfolio, leaves the Board confident 
that Cranswick is well positioned to continue  
its successful long term development.

Environmental initiatives
Managing and reducing the impact that the 
business has on the environment is an integral 
part of the Company’s activities and has been 
the focus of attention for some years under a 

Martin Davey
Chairman
18 May 2015

GOVERNANCE 
HIGHLIGHTS

a d e r ship

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c c o u ntabilit

A

Leadership
The Board directs, develops and oversees 
implementation of the Group’s strategy and 
monitors its operating performance. It is 
collectively responsible to Shareholders  
for the long term success of the Company.

Effectiveness
The Board maintains a twelve-month 
rolling programme of agenda items to 
ensure that all matters reserved for the 
Board and other key issues are considered 
at the appropriate time. 

Accountability
The Board has overall responsibility for the 
Group’s system of internal control which 
safeguards the Shareholders’ investment 
and the Group’s assets, and for reviewing 
its effectiveness.

Remuneration 
Executive remuneration policy is monitored 
to ensure it is correctly aligned with the 
Group’s strategy, targets and performance.

Shareholders 
The Board attaches great importance  
to maintaining relationships with all 
Shareholders who are kept informed  
of significant Company developments.

For more information on  
governance see pages 43 to 71

Sales have exceeded £1 billion for the first time, 
an achievement in which all at the Company can 
be rightfully proud. This underlines Cranswick’s 
strong relationship with its customer base and  
its continued supply of quality food at affordable 
prices for today’s consumer. 

The Board’s strategy for the development of the 
protein base and customer profile of the business 
was illustrated by the acquisition, in October 
2014, of Benson Park, a leading producer of 
premium British cooked poultry products  
serving the fast growing ‘food to go’ sector.

Results
Total sales of £1.0 billion were slightly ahead  
of last year and reflect the impact of lower input 
prices being passed on to customers. Volumes 
were 3 per cent ahead with growth strongest  
in the second half, particularly during the final 
quarter of the year. Continental, Bacon and 
Sausage were the product areas which saw 
particularly good increases. Underlying sales  
for the year were comparable to the previous 
year. Export sales to non-European markets 
continued to grow with full year volumes 
increasing strongly compared to the previous 
year. Adjusted operating profit rose 10.1 per 
cent to £58.7 million.

Reported profit before taxation was £52.8 
million and earnings per share were 84.1 pence. 
Adjusted profit before tax was £57.8 million,  
an increase of 10.6 per cent on the previous 
year. Adjusted earnings per share rose 9.5 per 
cent to 92.1 pence. Details of trading are covered 
more fully in the Operational Review.

Investments
Cranswick invested £21.1 million in its asset 
base during the year. This provided additional 
capacity, the upgrade of equipment, improved 
operational efficiencies and new product 
development resources. The principal areas  
of expenditure were at the Delico cooked  
meats facility in Milton Keynes, and the  
Hull and Norfolk fresh pork sites.

The strategy for the development of the 
business to date has been to complement 
organic growth with appropriate acquisitions.  
Benson Park is an important acquisition in 
meeting strategic objectives and we welcome 
David Park, Managing Director, and his 
colleagues to Cranswick and look forward to 
working with them to develop the business 
further. The business has traded in line with 
expectations since joining the Group and  
the major capital expenditure programme 
envisaged at the time of the acquisition has 
commenced with commissioning anticipated 
towards the end of 2015.

06

Cranswick plc Annual Report & Accounts 2015

07

Cranswick plc Annual Report & Accounts 2015CORPORATE GOVERNANCEFINANCIAL STATEMENTSSHAREHOLDER INFORMATIONHIGHLIGHTSSTRATEGIC REPORTCHAIRMAN’SSTATEMENT  
 
DRIVERS FOR GROWTH

Taste, heritage and authenticity
In 2013 we commissioned our gourmet pastry 
facility in Malton, North Yorkshire, home to  
the Yorkshire Baker, to deliver premium quality 
pastry products. A well thought out design, 
industry leading equipment and a highly skilled 
workforce enables us to incorporate fresh, 
natural, quality ingredients into our recipes  
to bake great tasting, authentic, ‘hand-made’ 
products. This unique bakery facility now 
produces high quality pies, quiches and sausage 
rolls for premium retail and travel customers.

For more information on our strategy  
and business model see pages 20 to 25

First class customer service
We work closely with our customers throughout 
the product development process to deliver 
tailored food solutions, to meet the changing 
demands of the UK consumer. Our passion for 
quality, service and innovation is channelled  
into our commitment to continually exceed  
our customers’ expectations.

FOCUSED  
ON REAL  
QUALITY

With a clear focus on premium quality products 
and categories, we use authentic, artisan 
processes wherever possible to maintain  
the heritage and integrity of our food.

08

09

CORPORATE GOVERNANCEFINANCIAL STATEMENTSSHAREHOLDER INFORMATIONHIGHLIGHTSSTRATEGIC REPORTCranswick plc Annual Report & Accounts 2015Cranswick plc Annual Report & Accounts 2015 
We will do this by focusing primarily on the 
growing quality end of the markets in which  
we operate and by establishing meaningful  
and long-lasting relationships with our major 
customers. This will be achieved through a 
combination of product development and high 
service levels. We will continue to invest in 
quality facilities and the latest equipment so 
that we can operate as efficiently as possible 
and to provide a safe and secure working 
environment for our employees.

Our growth strategy
Our long term growth strategy is to consolidate 
existing market positions, develop new products 
and channels in our core UK market and grow 
our international operations and customer base. 
Organic growth initiatives are complemented by 
targeted acquisitions. In this section we provide 
an update on progress made during the last 
financial year and the plans that are in place  
to develop our business going forward.

Our values
Our business model is underpinned by our  
four core values: Quality, Value, Innovation and 
People. Our vision to provide high quality food, 
which is sustainably and ethically produced is at 
the heart of everything we do. We will continue 
to innovate and develop food which delights our 
customers. Producing high quality food which is 
great value for the consumer has been central  
to our success so far and will be at the core of 
our future development. Substantial ongoing 
investment in our production facilities and in 
ethical and sustainable supply chains underpins 
our value proposition. We also continue to invest 
heavily in our people. This year we have boosted 
our graduate recruitment programme and have 
funded extensive training and development 
programmes at all levels across the business.

Over the following pages we provide further 
details of the Group’s performance in the 
Operational and Financial Reviews. We then 
provide an overview of our core markets and  
the channels through which we access those 
markets. Finally we outline our business model 
and strategy, the key performance indicators we  
use to monitor performance and the principal 
risks and uncertainties we face in delivering  
our strategy.

OBJECTIVE

TO BE A LEADING SUPPLIER OF PREMIUM, FRESH AND ADDED-VALUE FOOD PRODUCTS WITH A FOCUS ON OPERATIONAL  
EFFICIENCY AND DELIVERING INNOVATIVE, QUALITY PRODUCTS TO OUR CUSTOMERS

GROWTH STRATEGY

Driven by organic initiatives and targeted acquisitions

UK CONSOLIDATION
Penetrating more categories  
and reaching more customers

UK DIVERSIFICATION
Developing new product  
solutions for our customers

DEVELOPING AN INTERNATIONAL BUSINESS 
Growing our international operations  
and customer base

UK CONSOLIDATION
New business wins

New products launched

New customers added

Ongoing capital investment

PROGRESS

UK DIVERSIFICATION
Acquisition of Benson Park

Strong growth in premium pastry

Focus on ‘food to go’ and  
convenience channels

Investment in British  
charcuterie range

KPIs

DEVELOPING AN INTERNATIONAL BUSINESS
Rapid growth in exports to the Far East

Dedicated business development  
resource in China

More countries targeted

Opportunities for premium  
products being developed

UNDERLYING REVENUE GROWTH  
-0.3%

ADJUSTED GROUP OPERATING MARGIN  
5.8%

RETURN ON CAPITAL EMPLOYED  
17.0%

- 0.3

2015

2014

2013

5.3

12.0

2015

2014

2013

5.8

5.4

5.7

2015

2014

2013

17.0

16.8

17.2

ADJUSTED GROSS PROFIT MARGIN  
12.4%

FREE CASH FLOW  
£53.5M

2015

2014

2013

12.4

11.8

12.2

2015

2014

2013

53.5

59.1

49.0

RISKS

The principal risks and uncertainties, all of which may affect our growth strategy, are set out on pages 32 and 33.

11

OUR OVERALL STRATEGIC AIM IS TO CREATE 
LONG TERM VALUE FOR OUR SHAREHOLDERS, 
CUSTOMERS AND OTHER STAKEHOLDERS. 

Adam Couch
Chief Executive
18 May 2015

10

Cranswick plc Annual Report & Accounts 2015Cranswick plc Annual Report & Accounts 2015CORPORATE GOVERNANCEFINANCIAL STATEMENTSSHAREHOLDER INFORMATIONHIGHLIGHTSSTRATEGIC REPORTOUR STRATEGYTHE MARKETS IN WHICH CRANSWICK OPERATES 
CONTINUE TO BE COMPETITIVE, BUT WE REMAIN 
FOCUSED ON DELIVERING INNOVATIVE PRODUCTS 
OF THE HIGHEST QUALITY AND EXCEPTIONAL 
SERVICE LEVELS TO OUR CUSTOMERS.

Adjusted Group operating profit increased by 
10.1 per cent to £58.7 million in the financial 
year on revenues of £1,003 million which  
were 1 per cent ahead of the previous year. 
Strong revenue growth in several of the Group’s 
product categories offset lower fresh pork sales 
and a decision to use all of Cranswick’s own pigs 
internally. Revenue growth was also supported 
by the contribution from Benson Park, which 
was acquired on 22 October 2014. Group 
operating margin at 5.8 per cent of sales was 
0.4 per cent ahead of the previous financial year, 
reflecting an unstinting focus on improving 
operational efficiencies across the Group and 
the benefit of lower pig prices in the current 
financial year compared to the previous year 
when prices had risen rapidly to record levels.

Pig herd
Following the substantial investment in the 
Group’s pig breeding and rearing activities 
during the previous financial year, the business 
this year has focused on improving the quality 
of the herd and the performance of the breeding, 
rearing and finishing units. There is now 
capacity to provide more than 20 per cent  
of the Group’s overall British pig requirements 
and there will be ongoing investment to 
improve productivity and efficiencies.

Export trade
Exports to non-European markets were 23 per cent 
ahead of the prior year, as the business continues 
to make positive progress in developing its export 
trade. The business is now exporting to a number 
of countries in the Far East and has recently sent 
shipments to West Africa and Australia. One-third 
of the tonnage being processed through the 
Group’s two primary processing facilities is  
being shipped overseas each week. 

Exports to Europe were lower than the prior  
year as more product was sold into the UK  
market where prices were more attractive.

Infrastructure investment
A further £21 million was invested in the 
Group’s infrastructure during the year to 
increase capacity, improve operating efficiencies 
and improve the quality of its asset base. This 
brings our total investment over the last five 
years to £137 million, resulting in the business 
having some of the most efficient and well- 
invested production facilities in the UK food 
manufacturing sector. 

Cranswick has performed positively during  
a period in which the UK grocery market has 
remained highly competitive. The business 
continues to focus on delivering high quality 
premium products which deliver real value  
to the UK consumer. This focus on quality and 
value is underpinned by a constant drive to 
innovate and bring new, exciting and relevant 
products to market. The ongoing growth and 
development of the Company is underpinned  
by the continued efforts of the highly skilled 
and committed people across the business.

Cranswick remains highly cash-generative 
allowing for attractive returns to Shareholders, 
continued investment in the Group’s 
infrastructure and complementary acquisitions. 
Cranswick’s facilities are amongst the very best 
in the industry and ongoing investment, both  
in these assets and the teams which make  
them run so effectively, will support the  
Group’s future successful development.

Cranswick now has a dedicated business 
development manager based in Shanghai and is 
working with the China British Business Council 
to expand its knowledge of the Chinese market. 

Adam Couch
Chief Executive
18 May 2015

12

For more information see page 98

0.4% IMPROVEMENT  

IN ADJUSTED 
OPERATING MARGIN

PRODUCT CATEGORY REVIEW

FRESH PORK (-10 PER CENT)
Fresh pork sales were 10 per cent lower than  
the prior year. This was due, in part, to the loss 
of business with one customer at the start of 
the year, which has now been recovered in full. 
The fall in sales was also partly attributable  
to a 9 per cent year on year fall in the average 
pig price, with this reduction being reflected  
in lower selling prices. Fresh pork sales were 
supported by a strong barbecue season in  
the first half of the year allied to a buoyant 
Christmas trading period. During the year work 
on the new rapid chill system at the Norfolk 
abattoir was completed. This investment which 
is part of an ongoing upgrade to the East 
Anglian facility has made the plant more  
energy efficient as well as improving yields  
and throughput speeds.

PASTRY (+72 PER CENT)
Pastry sales were well ahead of the prior year, 
continuing the positive development since this 
category was introduced. The rapid growth of 
the business initially added complexity and cost 
resulting in the return from the investment 
being below initial expectations; however the 
performance of the Malton facility improved 
markedly during the second half. During the 
year several new products were listed with  
this category’s lead customer and further 
products will shortly be launched for the coming 
spring/summer season. Good progress was made 
during the year in broadening the customer base 
for these products through food service, forecourt 
and food to go channels, including some existing 
customers of the Group’s sandwich business.

COOKED MEATS (+2 PER CENT)
Cooked meat sales grew by 2 per cent  
supported by new product launches and  
a strong promotional calendar as well as 
increased business with a key retail customer 
after securing a long term supply agreement  
in the previous financial year. The project to 
extend the Milton Keynes facility was completed 
during the year, on time and to budget. This 
investment has substantially increased capacity 
at the site and will deliver further efficiency 
gains as well as improving product quality. 
During the final quarter of the year, all 
production at the Kingston Foods site in Milton 
Keynes was transferred to the Group’s Sutton 
Fields facility in Hull. The consolidation of 
production at one site will allow the business  
to better serve its customers and to deliver cost 
savings for the Group. All Kingston employees 
were given the opportunity to transfer to the 
Group’s Delico facility, also in Milton Keynes, 
with the vast majority taking up this offer. The 
Board has recently agreed further investment  
at the Kingston site which will see it used as  
a satellite gammon production facility.

CONTINENTAL PRODUCTS (+8 PER CENT)
Sales of continental products increased by  
8 per cent reflecting the UK consumer’s growing 
taste for speciality continental products, including 
charcuterie, cheeses, pasta and olives. Category 
growth was supported by new product launches 
and new retail contracts in the second half of the 
previous financial year together with a renewed 
focus on sourcing high quality, artisan products 
across Europe. During the final quarter of the year,  
a range of fresh olives was launched with a new 
premium grocery customer. The business increased 
sales of its British charcuterie range and is investing 
£0.6 million in a new salami production facility at 
its Guinness Circle site in Manchester to provide 
capability and capacity to support future 
development of this fast growing category.

BACON (+4 PER CENT)
Bacon sales were 4 per cent ahead as continued 
growth of the business’ hand-cured, air-dried 
bacon was supported by a substantial uplift in 
sales of premium gammons. The latest Kantar 
data also confirmed that the super-premium 
bacon category grew strongly during the year  
to March 2015. This is a tier in which Cranswick 
has a strong market position and where the 
barriers to entry are high. During the year,  
the business moved to sole supply status for 
premium bacon and gammons with one of the 
Group’s leading retail customers. Sales over the 
key Christmas trading period were particularly 
strong, with volumes well ahead of the same 
period last year.

SAUSAGES (+6 PER CENT)
Sausage sales increased by 6 per cent with  
growth in premium sausage and beef burgers 
partly countered by lower sales of frozen and 
mid-tier ranges. According to the latest Kantar 
market research data, retail sales of super-premium 
sausages, which Cranswick produces predominantly, 
continue to grow ahead of the overall category 
both in volume and value terms. The price 
differential between the premium and standard 
tiers is relatively modest which makes trading 
up an attractive option for consumers.

SANDWICHES (+15 PER CENT)
Sandwich sales grew by 15 per cent, driven  
partly by new contract wins at the start of  
the period and by additional sales to existing 
customers. The new contracts brought additional 
complexity to the business through an increased 
product range which adversely impacted 
operational efficiencies; however a clear 
improvement was seen during the second half  
of the year leaving the business well placed as  
it starts the new financial year. This improvement 
was achieved by both a relentless focus on labour 
efficiencies and yields and by streamlining the 
customer base and product range.

13

Cranswick plc Annual Report & Accounts 2015Cranswick plc Annual Report & Accounts 2015CORPORATE GOVERNANCEFINANCIAL STATEMENTSSHAREHOLDER INFORMATIONHIGHLIGHTSSTRATEGIC REPORTOPERATIONALREVIEWUK DIVERSIFICATIONBENSON PARK  ACQUISITIONOn 22 October 2014 Cranswick acquired Benson Park, a leading producer of premium British cooked poultry. It supplies ingredients to customers which operate in the fast growing food  to go sector of the retail multi-channel, convenience and foodservice markets. This strategic acquisition moves Cranswick into a new protein sector broadening both the Group’s product range and its customer base. The integration of Benson Park is progressing as anticipated and the positive performance of the business continues to be in line with the Board’s expectations. The major investment programme at the site, which will substantially increase capacity, improve efficiencies and allow the business to offer a broader product range, remains  on track and is expected to complete  in the autumn of 2015.10.6%

INCREASE IN  
ADJUSTED PROFIT 
BEFORE TAX

£54.4M

CASH GENERATED  
FROM  
OPERATIONS

The Group also operates a defined benefit 
pension scheme which has been closed to further 
benefit accrual since 2004. The scheme deficit  
at 31 March 2015 was £5.6 million (2014: £6.5 
million). Cash contributed to the scheme during 
the year, as part of the programme to reduce the 
deficit, was £1.3 million. The present value of 
funded obligations was £30.2 million and the  
fair value of plan assets was £24.6 million.

Mark Bottomley
Finance Director
18 May 2015

Adjusted profit before tax
Adjusted profit before tax at £57.8 million 
increased by 10.6 per cent from £52.2 million.

Taxation
The tax charge of £11.6 million was 21.9 per 
cent of profit before tax (2014: 21.1 per cent). 
The standard rate of UK corporation tax was  
21 per cent (2014: 23 per cent). The effective  
tax rate for the year was higher than the 
standard rate of corporation tax due to 
disallowable expenses of £0.5 million. The  
prior year charge included a £1.0 million 
deferred tax credit following the 3 per cent 
enacted reduction in the UK corporation  
tax rate. In addition, last year’s £1.1 million 
contingent consideration provision release  
was not chargeable to tax.

Adjusted earnings per share
Adjusted earnings per share increased  
by 9.5 per cent from 84.1 to 92.1 pence 
reflecting the underlying profitability increase. 
The weighted average number of shares in  
issue was 49,071,000 (2014: 48,734,000).

Adjusted profit measures
Following investment in its pig breeding  
and rearing activities last year, the Group  
now monitors performance principally through 
adjusted profit measures which exclude  
certain non-cash items including: the net  
IAS 41 biological assets valuation charge  
of £4.2 million (2014: £1.4 million credit); 
amortisation of acquired intangible assets  
of £0.7 million; and, in the prior year, the release 
of a £1.1 million provision for contingent 
consideration payable to the previous owners  
of Kingston Foods. Statutory profit before  
tax fell by 3.5 per cent to £52.8 million  
(2014: £54.8 million). Operating profit on the 
same basis was 3.7 per cent lower at £53.7 
million (2014: £55.8 million) and earnings  
per share were 84.1 pence (2014: 88.7 pence).

Cash flow and net debt
Cash generated from operating activities  
was £54.4 million (2014: £60.1 million), with 
higher Group operating profit partly offsetting 
increased working capital of £11.2 million 
(2014: decrease of £2.1 million), £4.9 million  
of which related to Benson Park. Net debt at 
£17.3 million was in line with the prior year  
end notwithstanding the £17.7 million net  
cash outflow on the acquisition of Benson Park, 
£21.1 million of capital expenditure and a £15.4 
million dividend payment. Gearing fell from 5.6 
per cent to 5.2 per cent as the Group’s balance 
sheet continues to be conservatively managed. 
The Group’s unsecured bank facility of £120 
million extends to July 2018 and provides the 
business with generous headroom.

Acquisitions
On 22 October 2014, the Group acquired  
100 per cent of the issued share capital of 
Benson Park Limited, a leading producer of 
premium British cooked poultry, for an initial 
consideration of £17.7 million, net of cash 
acquired of £2.3 million. A further £4.0 million  
of consideration may become payable 
contingent on the performance of the business 
during a two-and-a-half year period from the 
date of acquisition. The acquisition moves the 
Group into a new protein sector and broadens  
its product range and customer base. Benson 
Park has performed in line with the Board’s 
expectations in the period since acquisition. 
Further details are set out in Note 14. 

Pensions
The Group operates defined contribution 
pension schemes with contributions made  
to schemes administered by major insurance 
companies. Contributions to these schemes  
are set as a percentage of employees’ earnings.

Revenue
Reported revenue at £1,003.3 million increased 
by 0.8 per cent with volumes 3 per cent higher. 
Underlying revenue* was in line with the prior 
year with growth across most product categories 
offset by lower fresh pork sales. Underlying 
volume growth was countered by lower input 
prices being passed on to the Group’s customers, 
particularly in the final quarter of the year. 
Export sales to key non-European markets 
increased by 23 per cent.

Adjusted Group operating profit
Adjusted Group operating profit of £58.7 million, 
including the post-acquisition contribution  
from Benson Park, increased by 10.1 per cent. 
Adjusted Group operating margin at 5.8 per cent 
of sales was 0.4 per cent higher than last year’s 
level, reflecting lower input costs, operating 
efficiency improvements and the benefit of 
product innovation. Operating margin in the 
second half of the year improved to 6.2 per cent 
from 5.4 per cent reported at the interim stage.

Adjusted Group 

operating profit

2015  
£’m

2014  
£’m

Change

58.7

53.3 +10.1%

Release of contingent 

consideration

–

1.1

Amortisation of 

acquired intangibles

(0.7)

–

Net IAS 41 valuation 

movement

(4.3)

1.4

Group operating profit

53.7

55.8

-3.7%

Finance costs
Net financing costs at £0.9 million were  
£0.1 million lower than last year, reflecting 
lower average bank borrowings and improved 
terms following the extension of the Group’s 
banking facilities at the end of the previous 
financial year. Interest cover was 59.6 times 
compared to 54.4 times a year earlier.

*  Excluding the contribution from the Benson Park 
acquisition in the current year and sales from the  
pig breeding, rearing and trading activities in both  
the current and comparative financial years.

Revenue and operating profit

Revenue

Adjusted operating profit

Adjusted operating margin

2015  
£’m

1,003.3

58.7

5.8%

2014  
£’m

994.9

53.3

5.4%

Change

+0.8%

+10.1%

+0.4%

14

15

Cranswick plc Annual Report & Accounts 2015Cranswick plc Annual Report & Accounts 2015CORPORATE GOVERNANCEFINANCIAL STATEMENTSSHAREHOLDER INFORMATIONHIGHLIGHTSSTRATEGIC REPORTFINANCIAL REVIEW£137M

INVESTED IN OUR 
FACILITIES OVER 
THE LAST 5 YEARS

17.0%

RETURN  
ON CAPITAL 
EMPLOYED

We spent £21 million on our infrastructure during the year, 
bringing total capital expenditure to £137 million over the  
last five years. This investment is reflected in the quality of  
our production facilities, which are some of the most efficient, 
safe and well invested in the sectors in which we operate.

DRIVERS FOR GROWTH

Maximising returns
All twelve of our UK sites are BRC Grade A 
approved. The Hull fresh pork operation is  
USDA approved and both primary processing 
facilities are Chinese export approved.

Continued investment in these facilities ensures 
that we have sufficient capacity headroom to meet 
our growth aspirations and that we provide a safe 
and secure working environment for our workforce.

Shareholder value
We have spent £38 million on earnings enhancing 
acquisitions over the last three years.

In the current year, as part of our strategy of 
diversification, we acquired premium cooked 
poultry producer, Benson Park, for £17.7 million, 
further broadening our product range and 
customer base. The acquisition has made a 
positive contribution to revenues and earnings 
in the period following acquisition.

In the prior year, we acquired the Wayland and 
Wold Farms livestock businesses for £14.4 million 
securing our UK premium pork supply chain.

For more information on our strategy  
and business model see pages 20 to 25

MAXIMISING
INVESTMENT
VALUE

Targeted acquisitions and continued investment in our 
operating facilities have enabled us to provide innovative, 
high quality, good value food solutions to our customers 
from some of the most efficient food production facilities in 
the UK, driving growth in profitability and Shareholder value.

16

17

CORPORATE GOVERNANCEFINANCIAL STATEMENTSSHAREHOLDER INFORMATIONHIGHLIGHTSSTRATEGIC REPORTCranswick plc Annual Report & Accounts 2015Cranswick plc Annual Report & Accounts 2015 
SIGNIFICANT  
OPPORTUNITIES  
IN OUR CORE  
MARKETS

The UK food market is currently undergoing some of the 
most dynamic changes in recent history. Our diverse product 
portfolio, wide ranging customer base and excellent product 
innovation skills ensure we are able to respond to these 
changes and deliver products to meet our customers’ needs.

CHANNELS TO MARKET

DELIVERING NEW FOOD EXPERIENCES TO AN EXPANDING MARKET

Whilst the UK economy continues to improve, 
consumer behaviours have fundamentally 
shifted both in terms of buying behaviours and 
consumption patterns. As consumers benefit 
from wage increases and a lower cost of living, 
the impact on the food market is marked.

The retail market is reporting deflation for  
the first time against a backdrop of continuous 
growth, driven partly by falling commodity 
prices across the total food chain, but also a 
trading environment which remains extremely 
competitive with well publicised price wars  
and the major multiples losing market share  
to the discount retailers.

Though there is topline deflation, in core 
categories such as bacon and sausage, premium 
tiers are growing strongly. This trend supports 
our focus on the development of premium 
category products.

Consumer behaviours have also shifted, with a 
move from big trolley shops to more top up and 
convenience shopping. The development of the 
multiple convenience channel as well as the 
resurgence of the symbol group and wholesale 
channels highlights this trend. The continued 
growth of online shopping is an area of focus  
as we make our product ranges more relevant  
to consumers in this sector.

We have identified two key drivers of growth  
on which the business is clearly focused.  
The improving economy has encouraged  
the continued growth of food on the move  
and eating out of home. The growing out of 
home market is now worth over £80 billion. 

The food on the move category, which comprises 
grab and go retail as well as coffee shops,  
has grown significantly over the last four years.  
We have made good progress in these areas and 
have developed a strong portfolio of sandwiches 
and gourmet pastry ranges to service these 
channels. We have also accessed new channels 
including retailer cafes and front of store chillers 
to extend the reach of our products.

The Benson Park acquisition also supports our 
plans to grow food on the move. Benson Park’s 
premium cooked poultry is used as a component 
for sandwiches and other portable food 
solutions by leading coffee shop chains, food 
service operators and food manufacturers.

We are working with a number of specific 
customers in the pub and restaurant sectors to 
improve product quality, including projects such 
as better breakfast and the emerging trends 
around pulled pork and other premium proteins.

This work ties into the forecast that the  
UK consumer will move from eating around  
35 per cent of calories out of home in 2014  
to over 50 per cent by 2019.

Our ongoing focus on product quality together 
with continued emphasis on innovation,  
will help to ensure we successfully grow  
our business in the rapidly changing UK  
food market.

RETAIL

FOOD TO GO

MANUFACTURING

The retail sector remains challenging  
with deflation evident across the industry. 
Over 75 per cent of Group revenue is  
from our retail customer base and we 
have relationships with all of the major 
UK food retailers providing a balanced 
revenue stream. We have strengthened our 
core trading partnerships with long term 
trading agreements and achieved listings 
with new premium retail customers over 
the last twelve months which reinforces 
the breadth of our retail customer base.  
The Group’s focus on innovation and new 
product development continues to provide 
differentiation for our retail customers.

The Food to Go category continues to 
perform strongly in both retail and travel 
sectors. Our emphasis is on providing added 
value solutions and product innovation. We 
have historically concentrated on the travel 
sector but new business wins in channels 
such as in store restaurants and hot food 
counters provide new revenue streams. 
Premium cooked poultry products form  
a significant part of this channel and 
Benson Park allows us to extend our 
coverage within the sector.

As well as building our relationships 
directly with retailers, we work with other 
food processors to provide great quality 
ingredients and solutions to extend the 
reach of our products. A significant focus 
for these suppliers is in the food to go and 
food on the move sectors and the Benson 
Park acquisition is a fundamental pillar  
of growth in this dynamic category.

CONVENIENCE  
& ONLINE

FOOD SERVICE

EXPORT

As consumers are increasingly moving 
towards top up shops, we are actively 
updating our strategy for developing  
the convenience business. This requires  
a different approach to product 
development and a new way of servicing  
the supply chain. We have won new 
contracts within the convenience sector  
over the last twelve months in all of our  
key categories. In addition, the business  
is focused on aligning our core product 
offers to ensure they are tailored to  
the growing trend of online shopping.

The trend for eating out of home is 
forecast to continue to grow as disposable 
income rises. Sales in the food service 
sector continue to perform strongly  
and we have a clear targeted strategy 
which enables us to build strong trading 
relationships. Our emphasis is on adding 
value and creating a point of difference  
in product quality for food service 
operators and our team of chefs continue 
to work with our customers on menu 
development to ensure innovative 
solutions are available.

As the UK’s leading exporter of British 
pork, we continue to develop trade 
channels to drive strong growth. Business 
has developed through the export of 
primal pork cuts, but we are increasingly 
focusing on developing sales of added 
value lines, further building our reputation 
for premium, added value formats across 
the globe. We continue to build our 
relationships with Chinese companies 
through our dedicated business 
development manager based in Shanghai.

18

19

Cranswick plc Annual Report & Accounts 2015Cranswick plc Annual Report & Accounts 2015CORPORATE GOVERNANCEFINANCIAL STATEMENTSSHAREHOLDER INFORMATIONHIGHLIGHTSSTRATEGIC REPORTMARKETOVERVIEWLONG TERM  
VALUE FOR OUR  
SHAREHOLDERS, 
CUSTOMERS AND 
STAKEHOLDERS

Our objective is to be a leading supplier of premium, fresh 
and added value food products with a focus on operational 
efficiency and delivering innovative, quality products to  
our customers.

A ROADMAP TO SUCCESS

Our long term growth strategy is focused  
on consolidating existing market positions, 
developing new products channels in  
our core UK food market and growing  
our international operations and customer  
base. Growth will continue to be driven by 
organic initiatives and targeted acquisitions.

The markets in which we operate are competitive 
both in terms of pricing from fellow suppliers and 
the retail environment in general. Despite this, 
Cranswick has a long track record of increasing 
sales and profits through a combination of 
investing in modern efficient factories,  
developing a range of quality products  
and making value added acquisitions. 

The Group operates from twelve highly  
efficient well invested food production  
facilities across the UK. Continued investment 
ensures that these facilities have sufficient 
capacity headroom to meet Cranswick’s growth 
aspirations, that they operate as efficiently  
as possible and provide a safe and secure 
working environment for the Group’s workforce.

Our operations are focused on the production 
and supply of premium food products. We 
operate primarily in the UK, with a small, but 
increasing proportion of sales being exported.

We produce a range of high quality, 
predominantly fresh products including fresh 
pork, sausages, bacon and cooked meats for sale 
to high street food retailers. We also supply a 
range of pre-sliced, pre-packaged charcuterie 
products for sale to these same customers, 
together with a range of pre-packed sandwiches 
predominantly for food service outlets. 

More recently we have launched a range of 
artisan pastry products into both retail and  
‘food to go’ channels from our new, purpose-
built facility in Malton, North Yorkshire.

The acquisition of Benson Park during the year 
adds premium cooked poultry to our product 
portfolio and also supports the Group’s focus  
on the fast growing ‘food to go’ market.

Supply chain security and integrity is a  
crucial component of our business model. 
Robust technical and traceability systems  
ensure that our products are responsibly  
and sustainably sourced from suppliers  
whose values are aligned to our own.

We also own our own pig breeding and  
rearing operations which are capable of 
supplying more than 20 per cent of our  
British pig requirements. This gives us even 
greater supply chain transparency, security  
and efficiency. For further information on  
our supply chain model, see pages 24 and 25.

The business is under the control of stable, 
experienced and talented operational 
management teams supported by a skilled 
workforce. We offer training and specialist 
support where needed to ensure that our 
people feel empowered, dedicated and 
enthusiastic with a shared vision for the long 
term success and development of our business.

STRATEGY FOR GROWTH

UK CONSOLIDATION
Penetrating more categories 
and reaching more customers

UK DIVERSIFICATION
Developing new product  
solutions for our customers

DEVELOPING AN 
INTERNATIONAL BUSINESS 
Growing our international  
operations and  
customer base

DELIVERED THROUGH A COMBINATION OF ORGANIC  
INITIATIVES AND TARGETED ACQUISITIONS

20

21

Cranswick plc Annual Report & Accounts 2015Cranswick plc Annual Report & Accounts 2015CORPORATE GOVERNANCEFINANCIAL STATEMENTSSHAREHOLDER INFORMATIONHIGHLIGHTSSTRATEGIC REPORTOUR STRATEGY  AND BUSINESS MODELEVERYDAY GREAT FOOD EXPERIENCES  FOR TODAY’S CONSUMERDIFFERENTIATORS

THE WAY WE DO THINGS

CUSTOMER  
FOCUS

CATEGORY MANAGEMENT

End user is central

Collaborative relationships

Aligned goals and objectives

Effective product promotion

SUPPLY CHAIN 
INTEGRITY

COMPETITIVE BARRIERS

Aligned to Cranswick values

Complex supply chain barriers

Competitive

Sustainable

QUALITY

VALUE

QUALITY 
PRODUCTS

INNOVATION

PEOPLE

LEAN  
PROCESSING

DELIGHTING CUSTOMERS

Upscaling artisan

Compete in standard tier

New markets and products

Develop brands

DEMANDING VALUE

Flat empowered management

Operational efficiency

Elimination of waste –  
time, resource and energy

Continuous improvement

STRATEGIC PRIORITIES

Our growth strategy is underpinned by  
six coordinated, creative and sustainable 
strategic priorities. 

SIX PRIORITIES

MARKET PENETRATION

Gain market  
share in existing 
categories/tiers

Moving into 
adjacent tiers

Adding new 
customers

Developing adjacent 
categories

NEWNESS & 
INNOVATION
Develop new and 
innovative products 
that give our 
customers a real 
point of difference

CHANNEL 
DEVELOPMENT
Sell products 
through multiple 
channels 

Retail, food service, 
manufacturing, 
wholesale, 
convenience,  
food on the move 
and online

SUPPLY CHAIN

INTERNATIONAL

BRANDS

Grow European and 
worldwide markets 
for traded, primary, 
added value and 
branded products

Develop new and 
existing brands to 
further differentiate 
our premium tier 
products

Ensure a robust 
supply chain  
with focus on 
security, integrity, 
integration, 
differentiation, 
alignment and low 
cost sourcing

ENABLERS

NUMBER 1 TEAM
Succession planning

Continuous training

INFRASTRUCTURE
World class facilities

Unique process

Employee engagement

Capacity headroom

TECHNICAL & AGRICULTURE
Sourcing integration and integrity

SUSTAINABILITY
Environmental initiatives

British and welfare

Quality culture

Local sourcing

Responsible procurement

Graduate scheme

Group benchmarking

Technical innovation

Efficiency

VALUE CREATION

ALL ACTIVITIES LEAD TO ENHANCED STAKEHOLDER VALUE

22

23

Cranswick plc Annual Report & Accounts 2015Cranswick plc Annual Report & Accounts 2015CORPORATE GOVERNANCEFINANCIAL STATEMENTSSHAREHOLDER INFORMATIONHIGHLIGHTSSTRATEGIC REPORTOUR STRATEGY  AND BUSINESS MODEL CONTINUEDSUPPLY CHAIN MODEL

SUSTAINABILITY AND TRACEABILITY  
ARE AT THE CORE OF WHAT WE DO

CRANSWICK 
OWNED BRITISH 
FARMS 

PIG CONTRACTS 
WITH OTHER 
BRITISH FARMS 

EUROPEAN
PIG MEAT
IMPORTS 

FROM FARM...

24

CRANSWICK PRIMARY
PORK PROCESSING 

OTHER HIGH QUALITY 
INGREDIENTS FROM 
SUSTAINABLE & 
TRUSTED SUPPLIERS 

70% OR MORE OF THE BRITISH PIGS  

WE PROCESS TRAVEL LESS THAN  
50 MILES FROM FARMS

20% OF THE BRITISH PIGS  

WE PROCESS ARE FROM  
OUR OWN FARMS

WHOLESALE
FRESH PORK

RETAIL 
FRESH PORK 

COOKED
MEATS 

SAUSAGES

BACON

PREMIUM COOKED 
POULTRY 

CONTINENTAL
PRODUCTS 

PASTRY 

SANDWICHES

WHOLESALE
FRESH PORK

PORK FURTHER
PROCESSING

OTHER PRODUCT
CATEGORIES

OUR
CUSTOMERS

...TO FORK

25

Cranswick plc Annual Report & Accounts 2015Cranswick plc Annual Report & Accounts 2015CORPORATE GOVERNANCEFINANCIAL STATEMENTSSHAREHOLDER INFORMATIONHIGHLIGHTSSTRATEGIC REPORTOUR STRATEGY  AND BUSINESS MODEL CONTINUEDDRIVERS FOR GROWTH

Using artisan methods to delight customers
Working alongside Colin Woodall, we have 
developed a range of British charcuterie 
products, which use a blend of traditional, 
British flavours and authentic curing methods  
to create unique, high quality products. This 
range is launching with a leading UK grocery 
retailer and has been well received by chefs  
and consumers at food festivals and  
trade shows.

Understanding customer needs
Category and consumer insight is fundamental 
to our ability to understand and anticipate the 
changing requirements of the UK consumer. We 
invest heavily in market research and concept 
development to deliver innovative product and 
packaging solutions. As a result of research 
which showed some consumers find pork 
difficult to cook, we developed a ready to  
roast packaging solution, making our products 
easier to prepare, more versatile and more 
appealing to a wider consumer base.

For more information on our strategy  
and business model see pages 20 to 25

DELIVERING
PRODUCT
INNOVATION

Innovation lies at the heart of our business, with dedicated teams 
exploring consumer trends and food opportunities across the 
globe. We constantly research and test new recipes and ideas, 
allowing us to deliver unique product offerings to our customers. 
Our ability to work closely with them allows us to constantly 
develop new products for the changing retail environment.

26

27

CORPORATE GOVERNANCEFINANCIAL STATEMENTSSHAREHOLDER INFORMATIONHIGHLIGHTSSTRATEGIC REPORTCranswick plc Annual Report & Accounts 2015Cranswick plc Annual Report & Accounts 2015 
WE MONITOR PERFORMANCE 
AGAINST OUR STRATEGIC OBJECTIVES 
THROUGH THE FOLLOWING KEY 
PERFORMANCE INDICATORS (KPIs) 
WHICH THE BOARD HAS ASSESSED 
TO BE THE MOST IMPORTANT AREAS  
OF FOCUS AT GROUP LEVEL 

2015

2014

2013

12.4

11.8

12.2

2015

2014

2013

17.0

16.8

17.2

2015

2014

2013

8.5

9.8

12.5

Definition
Gross margin is defined as 
adjusted gross profit as a 
percentage of sales revenue. 

Comments
Adjusted gross margin  
increased by 0.6 per cent to  
12.4 per cent driven by lower 
input prices, particularly through 
the second half of the year and 
ongoing efficiency improvements.

Definition
Return on capital employed is 
defined as adjusted operating 
profit divided by the sum of the 
average of opening and closing 
net assets, net debt, pension 
liabilities and deferred tax. 

Comments
Return on capital employed 
increased by 0.2 per cent  
to 17.0 per cent. Operating 
performance improved as  
the Group continued to invest  
in its asset base to provide  
additional capacity to drive 
future long-term growth.

Definition
Total accident ratio is the total 
number of recorded accidents 
per 1,000 employees. 

Comments
Total accidents per 1,000 
employees fell by 13 per cent 
year on year. The reduction  
is attributable to an ongoing 
focus on improving working 
environments and health  
and safety management  
across the Group.

Read more about performance  
on pages 12 to 15

Read more about performance  
on pages 12 to 15

Read more about performance  
on pages 39 and 40

- 0.3

2015

2014

2013

5.3

Definition
Underlying revenue growth  
is defined as the year on year 
increase in sales revenue 
excluding the contribution  
from acquisitions and sales  
from the pig breeding, rearing 
and trading activities. 

12.0

2015

2014

2013

5.4

5.8

5.7

2015

2014

2013

53.5

59.1

49.0

2015

2014

2013

0.9

0.9

1.6

Comments
Underlying revenue fell  
0.3 per cent with growth  
across most product categories 
offset by lower fresh pork sales. 
Underlying volume growth  
was offset by lower input  
prices being passed on to 
customers, particularly in  
the final quarter of the year.

Definition
Group operating margin  
is defined as adjusted  
Group operating profit as a  
percentage of sales revenue. 

Comments
Adjusted Group operating 
margin increased by 0.4 per  
cent to 5.8 per cent reflecting 
lower input prices, particularly 
through the second half, 
continued operating efficiency 
improvements and the positive 
contribution from acquisitions.

Definition
Free cash flow is defined as  
the level of cash generated  
from operations less tax  
and net interest payable. 

Comments
Free cash flow was slightly 
lower as a result of an increase 
in working capital, part of which 
related to acquisitions.

Definition
The RIDDOR accident ratio  
is the number of accidents 
reportable to the Health  
& Safety Executive  
per 1,000 employees. 

Comments
RIDDOR accidents per 1,000 
employees were in line with the 
prior year. The downward trend 
over three years is attributable 
to an ongoing focus on improving 
working environments and 
health and safety management 
across the Group.

Read more about performance  
on pages 12 to 15

Read more about performance  
on pages 12 to 15

Read more about performance  
on pages 12 to 15

Read more about performance  
on pages 39 and 40

28

29

Cranswick plc Annual Report & Accounts 2015Cranswick plc Annual Report & Accounts 2015CORPORATE GOVERNANCEFINANCIAL STATEMENTSSHAREHOLDER INFORMATIONHIGHLIGHTSSTRATEGIC REPORTOUR KPIsFINANCIALNON-FINANCIALUNDERLYING REVENUE GROWTH  - 0.3%ADJUSTED GROSS MARGIN  12.4%ADJUSTED GROUP OPERATING MARGIN  5.8%RETURN ON CAPITAL EMPLOYED  17.0%FREE CASH FLOW  £53.5MTOTAL ACCIDENT RATIO  8.5/1,000 EMPLOYEESRIDDOR ACCIDENT RATIO  0.9/1,000 EMPLOYEESAS A LEADING UK 
FOOD PRODUCER, 
THE GROUP FACES 
A VARIETY OF 
RISKS AND 
UNCERTAINTIES 

Operating in a highly competitive industry,  
it is critical that the Group identifies, assesses 
and prioritises its risks. This, along with the 
development of appropriate mitigating actions, 
enables the Group to achieve its strategic 
objectives and protect its reputation.

The Group has a formal risk management process 
in place to support the identification and effective 
management of risks across the business. It is 
regularly reviewed and updated for changes within 
the Group, the industry and the wider economy.

Following the recently announced changes  
to the UK Corporate Governance Code, which 
introduced two new Board statements and a 
requirement for enhanced reporting on risk 
management and internal control for accounting 
periods beginning on or after 1 October 2014, 
the Group confirms that it is compliant with  
the required changes from 1 April 2015.

Risk Management framework
The Board is ultimately responsible for the 
establishment and oversight of the Group’s Risk 
Management framework which is summarised 
below and discussed further within the Corporate 
Governance Report on pages 46 to 49. 

The Internal Audit function provides independent 
assurance to Management, and the Audit 
Committee keeps under review the effectiveness 
of mechanisms put in place to mitigate risks. 

This process recognises the close relationship 
between Internal Audit and Risk Management. 

A Group risk register is in place which is  
generated from site risk registers owned by 
Operational Management and also contains 
identified overarching Group risks which could have 
a significant impact on the business as a whole. 

The Group Risk Committee, comprising of senior 
management and chaired by the Group Finance 
Director, meets at least three times a year, and  
provides oversight and advice to the Audit 
Committee and Board in relation to current  
and future risk exposures and risk strategies. 

Risk monitoring process
The Board formally reviews the Group risk register 
on at least an annual basis. For the year ended 
31 March 2015 the risks facing the Group are 
broadly consistent with the previous year, with  
no significant changes in risk profiles. Following 
the acquisition in October 2014 of Benson Park,  
a leading producer of British cooked poultry,  
the Group has reviewed the risk profile within  
this specific activity. 

Principal risks and uncertainties
The principal risks and uncertainties facing  
the Group are summarised on pages 32 and 33. 
However, these are not intended to be an 
exhaustive analysis of all risks currently facing 
the Group. 

BOARD 
Responsible for the Group’s system of risk management and internal 
control and for setting the Group’s overall risk appetite.

AUDIT COMMITTEE 
Reviews the systems of internal control that are in place  
and provides assurance to the Board that the processes of risk 
management and internal control are operating effectively.

GROUP RISK COMMITTEE 
Provides oversight and advice to the Audit Committee and Board  
in relation to current and future risk exposures and risk strategies.

M

I

T

I

G

A

T

I

O

N

OPERATIONAL MANAGEMENT 
Operate site level risk management processes to ensure  
that risks are adequately identified and controlled.

G

MONITO RI N

IDENTIFICATIO

N

BOARD

AUDIT COMMITTEE

GROUP RISK COMMITTEE

OPERATIONAL MANAGEMENT

PRIORITIS A T I O N

T
N
E
M
S
S

ASSE

31

30

Cranswick plc Annual Report & Accounts 2015CORPORATE GOVERNANCEFINANCIAL STATEMENTSSHAREHOLDER INFORMATIONHIGHLIGHTSSTRATEGIC REPORTCranswick plc Annual Report & Accounts 2015PRINCIPAL RISKS  AND UNCERTAINTIESRISK MANAGEMENT FRAMEWORK 
 
 
 
 
Net risk after  
mitigation
•••••
•••••
•••••

Low risk

Medium risk

High risk

Increasing

Unchanged

Decreasing

Strategic risks

Impact

Mitigation

Operational risks

Impact

Mitigation

CONSUMER 
DEMAND
••••• 

Deterioration in the UK economy may adversely  
affect the activity levels of consumers and the Group’s 
immediate customers, leading to a fall in demand for  
the Group’s products and ultimately adversely impacting  
on the Group’s financial performance.

The Group offers a range of products across premium, 
standard and value tiers which it is able to flex in response 
to customer and market demands. Pork remains an 
extremely competitively priced and sought after product.

BUSINESS 
CONTINUITY
••••• 

The Group faces the risk of significant incidents such  
as fire, flood or loss of key utilities, which could result  
in prolonged disruption to its sites, adversely impacting  
the Group’s financial performance.

Robust business continuity plans are deployed across the 
Group’s sites and appropriate insurance arrangements are 
in place to mitigate any resulting financial loss. Potential 
business disruption is minimised through multi-site 
operations across many of the Group’s key product lines.

COMPETITOR 
ACTIVITY
••••• 

The Group trades in highly competitive markets which  
tend to operate without long term contracts. Product  
innovation and changing consumer trends provide a  
constant challenge to the future success of the Group  
and its ability to compete effectively.

The Group maintains and develops strong working 
relationships with its customers. This is supported by 
delivering high levels of service and quality products and by 
the continued focus on product development and innovation.

Commercial risks

Impact

Mitigation

RELIANCE ON  
KEY CUSTOMERS
••••• 

A significant proportion of the Group’s revenues are  
generated from a small number of major customers.  
Loss of all or part of the Group’s business with one  
or more of these customers would adversely impact  
on the Group’s financial performance.

The Group continually looks for opportunities to expand 
its customer base across all product categories and works 
closely with customers to ensure service, quality and new 
product developments are of the highest standard.

PIG MEAT – 
PRICING AND 
AVAILABILITY  
OF SUPPLY
••••• 

The Group is exposed to risks associated with the pricing  
and availability of pig meat. An increase in pig prices, or a  
lack of availability of pig meat would adversely impact on  
the Group’s financial performance.

The Group has a trusted long-standing farming supply base 
which is complemented by supply from the Group’s sites 
– Wayland Farms and Wold Farms. These arrangements 
help to mitigate the risks associated with pig price 
volatility and supply.

Financial risks

Impact

Mitigation

INTEREST RATE, 
CURRENCY, 
LIQUIDITY AND 
CREDIT RISKS
••••• 

The Group is exposed to interest rate risk on borrowings  
and to foreign currency risk on purchases particularly of 
charcuterie products from the European Union. In addition, 
the Group needs continued access to funding for both  
current business and future growth.

The Group deploys effective currency hedging 
arrangements to mitigate risks associated with foreign 
currency movements. Each site has access to the Group’s 
overdraft facility and bank balances are monitored on  
a daily basis. All term debt is arranged centrally and 
appropriate headroom is maintained.

BUSINESS 
ACQUISITIONS
••••• 

As the Group grows businesses may be acquired based  
on inaccurate information, unachievable forecasts or  
without appropriate consideration being given to the  
terms of the purchase.

Rigorous due diligence reviews are carried out in advance 
of any new business acquisition, using internal and 
specialised external resources where required.

RECRUITMENT  
AND RETENTION  
OF WORKFORCE
••••• 

HEALTH  
AND SAFETY
••••• 

DISEASE AND 
INFECTION WITHIN 
PIG HERD/
POULTRY FLOCK
••••• 

FOOD SCARES/
PRODUCT 
CONTAMINATION
••••• 

The success of the Group is dependent on attracting  
and retaining quality, skilled and experienced labour,  
staff and senior management. 

Across the Group strong recruitment processes, 
competitive remuneration packages and ongoing training 
and development plans are in place. Specifically for senior 
management, robust succession planning is also in place.

A breach of health and safety legislation may lead to 
reputational damage and regulatory penalties, including 
restrictions on operations, damages or fines.

The Group conforms to all relevant standards and 
regulations, and adopts industry best practice across its 
sites. All sites are subject to frequent audits by internal 
teams, customers and regulatory authorities to ensure 
standards are being adhered to.

A significant infection or disease outbreak may result in  
the loss of supply of both pig or poultry meat or the inability 
to move animals freely, impacting on the supply of key raw 
materials into the Group’s sites.

The Group’s pig farming activities, and other farms from 
which third party pig and poultry meat is ultimately 
sourced, have a broad geographical spread to avoid 
reliance on a single production area. In addition, robust 
vaccination and pig herd operating procedures mitigate 
the risk of common diseases and infections. 

The Group is subject to the risks of product and/or  
raw material contamination and potential health related  
industry-wide food scares and issues. Such incidents may  
lead to product recall costs, reputational damage and 
regulatory penalties.

The Group ensures that all raw materials are traceable  
to original source and that the manufacturing, storage  
and distribution systems of both our sites and our 
suppliers are continually monitored by experienced  
and well trained technical teams.

32

33

Cranswick plc Annual Report & Accounts 2015Cranswick plc Annual Report & Accounts 2015CORPORATE GOVERNANCEFINANCIAL STATEMENTSSHAREHOLDER INFORMATIONHIGHLIGHTSSTRATEGIC REPORTPRINCIPAL RISKS  AND UNCERTAINTIES CONTINUEDDRIVERS FOR GROWTH

Learning and development
We have made substantial investment in 
employee development to empower our teams 
to continue to drive Cranswick’s success. One 
significant project is ‘Growing our own’ which 
includes our increasingly popular graduate 
training scheme which gives new starters the 
opportunity to build a wide range of skills  
and experience, laying the foundation for 
further development within the Group.

Sharing heritage
Partnerships with independent, artisan 
producers have helped to steer the direction  
of the Group. From our first collaboration with 
Martin Heap in sausage production in 1995 to 
our most recent partnership with Gill Ridgard at 
the Yorkshire Baker, our ‘food heroes’ have made 
a significant contribution to our growth and 
development. They continue to influence recipe 
development, support training and transfer  
of specialist skills and help us to build and 
maintain important trade relationships.

For more information on our strategy  
and business model see pages 20 to 25

INVESTING 
IN THE BEST
PEOPLE

Our success is built on our people,  
who form an integral part of our business.  
We pride ourselves in creating a supportive  
but entrepreneurial environment, which allows 
both individuals and the business to prosper.

34

35

CORPORATE GOVERNANCEFINANCIAL STATEMENTSSHAREHOLDER INFORMATIONHIGHLIGHTSSTRATEGIC REPORTCranswick plc Annual Report & Accounts 2015Cranswick plc Annual Report & Accounts 2015 
33%

REDUCTION  
IN WASTE  
TO LANDFILL

3%

DECREASE IN  
LIKE-FOR-LIKE RELATIVE 
CARBON FOOTPRINT

This was an increase of 102 audits or 33 per cent 
on the previous year, reflecting increased supply 
chain surveillance following recommendations 
made in the Elliott Report, and we are pleased 
to report that over 90 per cent of these audits 
were completed to the full satisfaction of our 
customers and other business stakeholders.

We recently celebrated our 94th consecutive 
Grade A rating against the British Retail 
Consortium (BRC) Global Standard for Food 
Safety. This record of technical compliance 
stretches back to 2005 and is one that we 
believe to be sector leading. Four of our sites 
(Preston, Norfolk, Riverside and Continental  
Fine Foods) achieved an A* rating, the highest 
level of certification awarded by the BRC which  
is reserved for those sites achieving Grade A 
compliance by unannounced audit.

In addition to the BRC compliance of our sites  
and their food safety and quality management 
systems, many of our pork products fully comply with 
the Red Tractor Assurance Scheme and the British 
Meat Processors Association (BMPA) Pork and Pork 
Meat Product standards. This compliance gives 
consumers the confidence that our products are: 
produced within an assured supply chain; to 
specified standards; and traceable all the way back 
to farm. Compliance integrity is challenged by third 
party announced and unannounced audits. We 
also produce organic products that are subject 
to an in-depth traceability review carried out  
by independent auditors, working on behalf  
of The Soil Association.

Our exacting internal technical and retailer 
policy compliance audit programme undertook 
961 separate audits in the last twelve months.  
This is an increase of 167 audits or 21 per cent 
on the previous year. The programme identifies 
non-compliance and proactively highlights best 
practice and shared learning across the Group; 
this continuous improvement underpins our 
technical performance. 

carried out 159 supply chain audits to assure 
the safety, traceability, quality and provenance  
of the raw materials we use within our business.

During 2014 Professor Chris Elliott completed his 
investigation into food fraud for the government 
and identified eight pillars of recommendations 
that included the need for more effective 
management and policing of supply chains. In 
response we have restructured our GTS team to 
ensure we have specialists for the approval and 
maintenance of our supply chains for farms, meat, 
ingredients, packaging and service providers. The 
scope of approval covers food safety, technical 
management, traceability and provenance. 
Professor Elliott visited Cranswick to discuss  
his recommendations and review some of the 
procedures and systems we have in place:

I SPENT A DAY WITH THE TECHNICAL TEAM AT THE CRANSWICK 
LAZENBY SITE IN HULL. I WAS DEEPLY IMPRESSED WITH  
THE KNOWLEDGE, PROFESSIONALISM AND ETHOS OF THE 
ENTIRE TEAM I MET. A HUGE AMOUNT OF TIME, EFFORT AND 
RESOURCES HAVE BEEN DEDICATED INTO DELIVERING FOOD 
PRODUCTS OF THE HIGHEST QUALITY FROM A SUPPLY CHAIN 
WITH THE HIGHEST INTEGRITY.  
PROFESSOR CHRIS ELLIOTT, 12 FEBRUARY 2015

We are addressing the wider challenges 
associated with preventing DNA cross 
contamination during the manufacture of  
single species products in multi-species 
factories and we have been proactive in 
supporting the BMPA and the Food Standards 
Agency (FSA) in their work with industry 
stakeholders. We have an extensive risk-based 
DNA screening programme for raw materials 
used and finished products produced by our 
business. During 2014 Cranswick carried out  
787 DNA speciation tests on our raw materials 
and finished products, and all proved to be 
compliant to the stated species. We also spent 
£1.8 million (up 8.5 per cent) on the laboratory 
screening of our products and raw materials  
for compliance to specification.

Responsible procurement
We are committed to ensuring the integrity  
and traceability of raw materials, including  
meat, ingredients and packaging, we use  
in the manufacture of our products. 625 raw 
material suppliers and 4,318 products and 
associated specifications are approved and 
controlled centrally by Group Technical Services 
(GTS). Suppliers are approved by either an 
independent third party audit, such as the  
BRC Global Standard for Food Safety, or by 
audits carried out by members of the GTS team. 
Expectations of our suppliers are clearly laid out 
in our Technical Conditions of Supply and audit 
frequency is based on risk assessment, supply 
chain threat analysis, and previous supply 
record. In the last twelve months we have 

Ethical standards
We monitor ethical standards with our sites 
undergoing unannounced SEDEX Members 
Ethical Trade Audits (SMETA) every other  
year; these are supported by our own ethical 
verification audits. We have recently become  
AB members of SEDEX (Supplier Ethical Data 
Exchange) and will require our top 100 suppliers 
to register with SEDEX and make their ethical 
data visible to us, enabling us to drive ethical 
standards within our supply chain.

Several members of the Cranswick technical 
team represent the Group on trade association 
technical committees. Our Group Technical 
Compliance Controller also represented the 
BMPA on the BRC working group responsible  

for the development of Version 7 of the BRC 
Global Food Standard. Our Group Technical 
Director is chairman of the technical committee 
responsible for the review and development  
of the BMPA Pork Schemes, the assurance, 
traceability and product quality standards  
that sit behind the Red Tractor logo displayed 
on pork and pork meat products.

Farms and producers
During 2014 our Preston and Norfolk sites 
collectively processed in excess of two million 
pigs, equivalent to 40,000 pigs per week  
(up 8 per cent on the previous year). Both  
sites are also key suppliers of pork to the 
Group’s further processing sites and other  
food manufacturing companies. They are 
strategically placed in two of the UK’s largest 
pig breeding and rearing regions. Close  
supply chain proximity ensures that animal 
transportation times from farm to abattoir  
are minimised with resulting welfare and  
food mile reduction benefits. The map below 
provides an overview of farm location and 
distance from our two processing sites:

Preston, near Hull
35% within 25 miles
55% within 40 miles
66% within 50 miles
73% within 60 miles

Norfolk
46% within 25 miles
86% within 40 miles
90% within 50 miles
95% within 60 miles

More than 20 per cent of the British pigs we 
process are bred and reared by our Wayland  
and Wold farms businesses.

Many of the pigs supplied to Cranswick are  
reared to higher welfare standards associated  
with outdoor bred or outdoor reared production 
methods. Approximately 50 per cent of those 
processed by Preston, and 75 per cent by Norfolk 
are reared to the exacting requirements of the 
RSPCA Freedom Foods welfare standard. The 
balance of those processed are reared indoors  
in full compliance with the Red Tractor/BMPA 
Quality Assured Pork (BQAP) welfare standards.

The introduction of the Welfare of Animals at the 
Time of Killing legislation (WATOK) mentioned 
in last year’s report was postponed by the 
government. This will require standard operating 
procedures for all animal welfare related 
processes from time of arrival to slaughter. 

37

We consider Corporate Social Responsibility from 
our Stakeholders’ perspective in terms of: customers 
and consumers; producers and suppliers; people; 
environment; and the community.

We believe that a committed approach to all 
aspects of Corporate Social Responsibility  
(CSR) will benefit our stakeholders and will 
strengthen our business, facilitating future 
sustainable growth. We promote best practice 
CSR and shared learning. The Group CSR Policy 
clearly defines our core values and aspirations. 
The Group CSR committee meets at least three 
times a year, is chaired by the Group Finance 
Director, who is also a member of the executive 
committee, and each of the key functions of 
Human Resources, Health & Safety, Environment 
and Technical are represented.

Our core values are to:
•  manufacture great quality food, which is 
safely produced in technically and legally 
compliant facilities;

•  prioritise food safety and legislative 
compliance in all our technical and 
commercial decisions;

•  promote technical innovation, product quality 

and compliance across our business;
•  drive Research and Development (R&D) 
innovation through excellence in food  
science and food sector technology;

•  engage with industry stakeholders to remain 
at the forefront of legislative, food safety, 
agribusiness and other technological 
developments which may have an  
impact on our business; and
•  undertake all our business in an 
environmentally sustainable way.

Customers and consumers
We aspire to be the manufacturer of choice that 
is renowned for technical integrity, compliance, 
food safety, product quality and innovation. We 
supply private label and branded products to 
the major UK retailers, restaurant groups and 
food service customers as well as supplying 
pork to other manufacturers. We also have a 
rapidly growing export business. Many of our 
customers consider us to be their key supplier  
or category champion and a preferred partner 
on key technical initiatives and projects.

Our production facilities are some of the  
best invested and most efficient in the UK  
and include the most modern and efficient  
pig abattoir in the country. Our facilities 
undergo exacting technical audits carried out  
by independent auditing bodies, customers, 
government authorities and our own technical 
compliance teams. In the year ended 31 March 
2015 we hosted 412 separate external 
compliance audits and associated technical 
inspections, many of which were unannounced. 

CRANSWICK TAKES ITS ETHICAL 
RESPONSIBILITIES TOWARDS ITS 
EMPLOYEES, CUSTOMERS, SHAREHOLDERS, 
SUPPLIERS, PRODUCERS AND THE 
ENVIRONMENT VERY SERIOUSLY.

36

Cranswick plc Annual Report & Accounts 2015Cranswick plc Annual Report & Accounts 2015CORPORATE GOVERNANCEFINANCIAL STATEMENTSSHAREHOLDER INFORMATIONHIGHLIGHTSSTRATEGIC REPORTCORPORATE SOCIAL RESPONSIBILITYFarms and producers continued
It will also require all operatives carrying  
out these procedures to have a certificate of 
competence. We are well placed to meet these 
requirements when the legislation is introduced.

The Business Benchmark on Farm Animal 
Welfare (BBFAW) report was launched in  
London on 12 February 2014. The report 
provides an account of how animal welfare  
is being managed by leading food companies 
around the world. The development of the 
Benchmark is funded by Compassion in World 
Farming and World Animal Protection and 
global investor Coller Capital. The BBFAW is 
designed to help drive higher farm animal 
welfare standards in the world’s leading food 
businesses. It is the first global measure of 
animal welfare standards and we were graded 
in tier 2 which is industry leading for the pork 
processing sector.

To download a copy of the report please visit 
the Info Centre at www.bbfaw.com and click  
on the 2014 report.

The Cranswick agricultural team is also working 
with several retailer specific pig producer 
groups on rearing systems, breed development, 
welfare, sustainability, environment and ethical 
standards. Projects include:
•  collaborating with Bishop Burton Agricultural 
College on animal behaviour and welfare;
•  researching links between animal feed and 

pork eating quality; and

•  developing industry best practice guidance  

on the use of antibiotics.

To ensure we remain at the forefront of pig 
health and welfare developments we have 
Company representation on the BMPA Pig Meat 
Committee, Red Tractor Welfare Committee,  
the Pig Health & Welfare working group  
and the Real Welfare Committee.

Our commitment to quality, resource, traceability 
and the resulting high level of compliance  
is reassuring to our stakeholders. We are 
committed to the highest possible standards of 
technical management, food safety, traceability 
and the provenance of the raw materials we  
use and the products we produce; with ongoing 
investment in our sites, people and processes we 
are well equipped to deal with future challenges.

People
We are committed to introducing, developing 
and maintaining the key systems and processes 
required to underpin the effective delivery of 
our Group-wide employment strategy. 

38

We have enhanced our Human Resources (HR) 
strategy this year and it has been incorporated 
into our CSR and overall strategic plan to 
underpin our vision and purpose. We aspire for 
our people to be the best and we are committed 
to inspiring and developing a multi-skilled and 
motivated workforce. The HR strategy includes 
CSR initiatives for attracting and retaining 
talented individuals who have key skills which are 
vital to delivery of our long term business goals.

We encourage our employees to express their 
views via Works Councils or Union membership. 
Employees have a Worker Representative,  
who may be a Union Representative, to air  
their views on internal committees. We want  
our employees to feel valued and we view them 
as critical stakeholders in our business. As a 
result of a staff survey a variety of initiatives 
have been implemented which have bolstered 
the trust and engagement of employees.

We are committed to implementing a training 
and development strategy that delivers 
workforce capabilities, skills and competencies 
through its apprenticeship scheme, graduate 
development programme and management 
training courses. Succession planning is actively 
managed, and employees are given career 
opportunities which support staff retention  
and a sustainable and stable business. 

Apprentices
There are currently 32 apprenticeships in place, 
in engineering, butchery, stockmanship and 
administration. We are particularly proud of  
our butchery apprenticeship scheme which,  
we understand, is the only one of its kind in  
the UK, concentrating on developing butchery 
skills and a deep understanding of the meat 
production process. 

Representatives from Cranswick are part of the 
team developing the Trailblazer Apprenticeships, 
working with the Industry Skills Partnership for 
Food and Drink, to create new food production 
apprenticeship programmes. These programmes 
will enable apprentices to gain cross-functional 
skills that will be positively recognised across 
the industry.

Graduate development
A number of students have been sponsored 
through their final year at university with a 
secured role with us when they have completed 
their education. This year, three students from 
Harper Adams University worked in our Technical 
and New Product Development (NPD) teams.  
We believe the Cranswick graduate programme is 
unique within the industry and this year we have 
sought to raise our profile and the apprenticeships 
we can offer young people. 

34%

66%

14%

86%

29%

71%

Experience is provided in production, technical, 
NPD, sales, marketing and finance alongside  
a specially designed training programme that 
encourages self-awareness and effectiveness. 

This year we received over 200 applications  
for our graduate programme and we hope to 
offer roles to six individuals. Our graduates are 
key people in the first stage of our succession 
planning and supporting their successful 
development is vital to the long term success  
of our business. We have joined the corporate 
partnership with Hull University Business 
School, sharing our commitment to regional 
regeneration and the role business teaching  
can play in improving local prosperity,  
wellbeing and competitiveness.

Health and wellbeing
In 2014 the Company participated in a customer 
led initiative to promote health and wellbeing 
to employees. The NHS Smoking Cessation Van 
came to sites and staff were counselled about 
the dangers of smoking and offered effective 
‘stopping strategies’. We offered free fruit to 
employees during break times, held fitness 
classes on sites and delivered occupational 
health talks and assessments for staff.

Ethical standards
We employ the only UK, Internal Social Systems 
Auditor registered by the International Register 
of Certified Auditors (IRCA). All sites are audited 
annually and we are a member of Supplier 
Ethical Data Exchange (SEDEX). We are at the 
forefront of best practice in conducting annual 
ethical audits both at our own sites and those  
of our labour providers. Performance is judged 
against the Gangmasters (Licensing) Act 2004, 
the Ethical Trading Initiative and retailer 
expectations. We continue to focus on ensuring 
that ethical standards are being maintained 
throughout our supply chain.

Equality and diversity
Encouraging the principles of equality and diversity 
are key to the successful and inclusive culture  
that lies at the heart of our business. Regular 
training is provided for all employees, reiterating 
the importance of equal opportunities and best 
practice behaviours. The site HR managers  
have been trained in equality and diversity 
principles to roll these out to all middle and senior 
management teams. All employment decisions, 
including recruitment and internal promotions,  
are based on merit, qualification and abilities and 
are not influenced or affected by an employee’s 
race, colour, nationality, religion, sex, marital status, 
family status, sexual orientation, disability or age.

The business employs 4,945 people, up from  
the previous year of 4,627, and we hired 3,156 
agency workers.

Health & Safety
We are committed to high standards of Health 
& Safety, which are an integral part of our 
business. Our annual improvement programme 
is fully endorsed by the Board and sponsored  
by our insurers. Health & Safety training is 
applied equally to temporary agency workers  
as well as permanent employees.

The Board regularly reviews accident and claims 
statistics. The Group Health & Safety team 
implement and monitor new initiatives across 
sites to maintain excellent standards of Health 
& Safety. Monthly accident statistics are 
monitored using an industry leading web-based 
recording system. This allows analysis of each 
accident and monitors control measures that 
have been introduced to prevent recurrence. The 
system includes a tracker to guarantee closure 
of required actions in the required time period.

The Group Health & Safety team is led by  
the Group Health & Safety Manager with  
the assistance of two Group Health & Safety 
Coordinators. All sites have a dedicated Health 
& Safety Manager to provide the highest 
standards of Health & Safety management. All 
Health & Safety employees hold the appropriate 
National Examination Board in Occupational 
Safety and Health (NEBOSH) qualification.

With the increasing complexity of equipment 
and the legislation surrounding its design and 
use, the engineering team has been trained  
in machinery safety and any new machinery 
introduced to the business will not be used 
unless compliance with the latest Certificate of 
Conformity (CEE) regulations has been checked.

Training
Providing appropriate training to all employees 
is key to the success of the Group’s Health & 
Safety standards. All new employees undertake  
a Health & Safety induction course including 
fire safety, manual handling, task and machinery 
training in their working environment. We also 
provide ongoing Health & Safety training 
throughout employment. All employees and 
agency staff are task trained to safe systems  
of work for any equipment or task they work on. 
This training is documented and signed off  
by the employee and the trainer. We have 
suitable systems for communicating Health  
& Safety and training for our non-English 
speaking workforce.

All our sites have achieved British Standard 
18001: Occupational Health & Safety 
Management Systems. Benson Park, a poultry 
processing site in Hull, acquired in 2014,  
has been integrated into the Group Health  
& Safety management programme.

39

Cranswick plc Annual Report & Accounts 2015Cranswick plc Annual Report & Accounts 2015CORPORATE GOVERNANCEFINANCIAL STATEMENTSSHAREHOLDER INFORMATIONHIGHLIGHTSSTRATEGIC REPORTOUR PEOPLETRAINING AND DEVELOPMENTFollowing the recruitment  of a Group Learning and Development Manager in July 2014, we introduced a structured and comprehensive suite of management training programmes.During the last financial year, 70 individuals, representing 15 per cent  of our management cohort, participated  in first line manager skills training  or joined a talent and leadership programme. We also delivered training programmes on project management,  the ‘Language of Leadership’, ‘Breaking  into the Boardroom’ (specifically aimed  at women within the business) and  lean management training programmes.  In 2015 we will complete the implementation of a new Group-wide appraisal process to develop and cement key behaviours centred on our key strategic themes of: Quality, Value, Innovation and People. Training plans  and succession planning targets will be directly linked to the appraisal process.CORPORATE SOCIAL RESPONSIBILITY CONTINUEDTOTAL EMPLOYEES  Male 3,267 Female 1,678MAIN BOARD  Male 6 Female 1SENIOR MANAGERS AND EXECUTIVES  Male 354 Female 144As we grow, so do our aspirations and we target 
to reach beyond environmental compliance and 
our commitment to operate our business in a 
more sustainable way. This philosophy resulted 
in Cranswick being awarded the Meat & Poultry 
Processing Awards ‘Environmental Initiative of 
the Year’ in both 2014 and 2015 by a panel of 
our industry peers.

Managing the impact of our business activities 
on the environment has never been more 
important. It is therefore incumbent on all  
our key stakeholders to accept and engage  
in initiatives to reduce our energy, water  
and waste, understand how sustainability 
improves our business model and profitability, 
whilst providing the opportunity to be more 
competitive in an ever tightening market place.

We continue to rollout the International Standards 
Organisation (ISO) 14001 Environmental Standard 
across the Group with a further three sites having 
successfully attained accreditation, taking the Group 
total to ten accredited sites. The remaining sites are 
working towards the standard and are expected to 
be compliant by the end of the next financial year.

Formal Environmental Permitting by the 
Environment Agency becomes necessary when 
production capacity at a site reaches specified 
levels. A further two of the Cranswick sites have  
grown to the point where permits are required 
and subsequently applications have been 
submitted in order that the two sites adhere  
to the Environmental Permitting Regulations. 
Once approved, this will take the number of 
sites operating under permit conditions within 
the Group to six. 

With the introduction of the New Energy Saving 
Opportunities Scheme (ESOS) Regulations, the 
Cranswick Group have decided to go beyond the 
requirements of the regulations and commit to 
continual improvement in our drive to reduce 
our energy use. This is a pre-requisite of the ISO 
50001 Energy Management System and, as such, 
we have committed to rolling out this standard 
across the business.

Carbon footprint
The carbon footprint, expressed as a tonne of 
carbon dioxide equivalent (CO2e), is an aggregated 
total of the individual site figures. It includes all site 
energy, f-gas usage, Company and privately owned 
transport, air travel and waste. It is calculated using 
DEFRA’s guidelines and a standard set of conversion 
factors for Company reporting.

We have been measuring our carbon footprint 
since 2008 and have made good progress in 
reducing both our absolute and relative carbon 
footprints, exceeding the initial target of 20 per 
cent reduction by 2010. We have rebased our 
targets, from the 2010 baseline, to further 
reduce our carbon footprint 30 per cent by 2020.

Organic growth and recent acquisitions have 
increased our absolute carbon footprint which 
includes Cranswick Gourmet Pastry, Riverside, our 
farming activities and a three-month contribution 
from Benson Park. The overall figure rises from 
84,844 tonnes of CO2e in 2013 to 94,088 tonnes 
in this reporting year (up 10.9 per cent). The 
relative carbon footprint increase by 7.4 per cent 
to 0.248 tonnes CO2e per tonne of sales.

The like-for-like figures contrasts the 
performance of those businesses which 
comprised the Group in 2010. In the year  
to 31 December 2014, our absolute carbon 
footprint rose by 9.5 per cent to 82,198 tonnes 
of CO2e (compared to 75,059 tonnes of CO2e  
in calendar year 2013) reflecting the organic 
growth of the core business. The relative carbon 
footprint continues its downward trend, falling 
by 2.6 per cent to 0.225 tonnes of CO2e. 

100,000

80,000

60,000

2012

2013

2014

0.30

0.25

0.20

2012

2013

2014

Health & Safety continued
Audits
Annual internal Health & Safety audits are 
carried out to measure the Health & Safety 
standards at each site to confirm that each  
site achieves the required standard and to 
provide an action plan for the following twelve 
months. In 2015 we will continue to improve 
Health & Safety standards and reduce accident 
frequency. Key to this is behavioural safety  
of employees and we have developed a 
behavioural safety system, which highlights  
our workers attitude to risk and hazard; early 
indications from this project are very positive.

Incidents
The Reporting of Injuries, Diseases and 
Dangerous Occurrences Regulations (RIDDORS) 
on a like-for-like basis were in line with the 
previous year. Overall, there was a slight 
reported increase in RIDDORS following  
the new sites which joined the Group in the 
previous year. The total number of recorded 
accidents in 2014 was 14 per cent lower and 
the Accident Incident Ratio (accident against 
number of employees) reduced by 16 per cent  
in 2014, compared to 2013. All sites continue  
to carry out first class accident investigations 
which are monitored by the Group Health & 
Safety Manager.

0.9

0.9

2014

2013

2012

1.6

8.5

9.8

12.5

It is with great sadness that we have to report 
that just before our year end there was a fatality 
on one of the farms. The causes of this accident 
are still being investigated. We offer our deepest 
sympathies to the family and friends of the 
individual concerned.

Environment
Customer and consumer focus on the 
environment and sustainability has grown  
and the Group’s environmental aims are being 
realigned to meet common shared goals. The 
environmental section (Greenthinking) of the 
Group website www.cranswick.plc.uk shows  
that progress against the 2020 target to reduce 
our carbon footprint remains on track.

40

Working with young people
We have supported a number of initiatives 
within local schools in careers weeks, including 
mock interviews with Year 10 students and 
hosting a ‘Dragons’ Den’ style exercise. We also 
partner with educational establishments to 
offer work experience placements throughout 
the year. 

Our HR team is working with the Humber  
Local Enterprise Partnership (LEP) Food Sector 
Skills Task Force to secure funding to enable  
the Humber area to promote employment in the 
food sector. We are developing a proposal for a 
Humber Food Campus (HFC), aimed at promoting 
employment in the food sector. The HFC would 
be a virtual campus bringing together employers 
and training providers across the region to 
develop a Humber brand to attract inward 
investment. The HFC will work alongside the 
Humber Gold Standard for schools involvement 
in career development.

Junior sports team sponsorship
During the year we have encouraged young 
people to be more active, and have sponsored a 
number of junior teams across a range of sports. 
Not only do we provide kits for teams, but we 
also take an active role during the season by 
attending tournaments.

Summary
We are committed in the long term to operate 
our businesses according to a strong set of 
environmental and sustainable values and 
ethical practices.

On behalf of the Board

Mark Bottomley 
Finance Director
18 May 2015

The Company accepts that there is a 
requirement to disclose the carbon footprint 
separately in the following categories:

Emissions in tonnes of carbon dioxide from:
i)  combustion of fuel and operation of facilities; 

and

ii)  purchase of electricity, heat, steam and cooling.

The way the business is set up makes it 
impracticable to distinguish between the two 
categories; however the bulk of the emissions 
would be from electricity and gas, which  
are monitored.

Energy
Despite the fall in worldwide oil prices which  
has reduced the cost of energy by 2.3 per cent,  
our energy consumption increased by 3.5 per cent 
during the year reflecting more accurate reporting, 
site extensions and increased production. Our sites 
within the Group are continually challenged  
to conduct reviews of energy use and this has 
resulted in substantial investment across a number 
of our manufacturing facilities including: energy 
efficient production machinery; energy reduction 
technology; and automated monitoring and 
targeting equipment. As previously reported, 
climate change agreements are in place for all 
Group sites under the second phase of this scheme. 

Waste disposal
Working with our waste management partners, 
we now dispose of 92 per cent of our total 
waste either by converting to refuse derived 
fuel (RDF), recycling or anaerobic digestion. The 
volume of recycled metal, cardboard and plastic 
has risen by 16 per cent to 34 per cent of our 
total waste stream. We are in early but positive 
discussions with Tamar Energy with a view to 
diverting the bulk of our food waste to power 
Anaerobic Digestion Plants which Tamar Energy 
intend to build across the country.

57.8

57.1

34.0

30.4

RDF

Recycling

Landfill

8.2

12.5

1,016

1,526

2014

2013

2012

3,103

Water
Water use across the Group has fallen in 
absolute terms by 7.7 per cent during this period 
whilst the usage per tonne of product has also 
dropped by 10.7 per cent. Compared to our base 
year of 2008, our water use per tonne of product 
has dropped by 24.5 per cent, comfortably 
exceeding our commitment to the FHC2020.

2014

2013

2012

2014

2013

2012

2.42

2.71

2.78

824,942

893,489

845,570

Community
We have a responsibility to the communities  
in which we operate. Around 78 per cent of our 
employees live within ten miles of their place  
of work and we encourage our businesses to 
engage with their local communities in various 
ways, including offering students in local schools 
career opportunities and work experience. We 
encourage staff to become involved in charitable 
activities. Our CSR commitment is for each site 
to have one charity to which they wish to donate 
and for there to be support for one national 
charity by the Group as a whole. 

Cranswick continue to raise money for local and 
national charities:
•  At site level – including charity bike rides and 
golf tournaments. One site raised over £51,000 
during the course of this reporting period. 
•  At a Group level – involvement with Help for 
Heroes through the Red Lion Brand helps 
that business contribute all of its post-tax 
profits to Forces charities.

•  Other charitable donations made by the 

business during the year totalled £24,000. 

41

Cranswick plc Annual Report & Accounts 2015Cranswick plc Annual Report & Accounts 2015CORPORATE GOVERNANCEFINANCIAL STATEMENTSSHAREHOLDER INFORMATIONHIGHLIGHTSSTRATEGIC REPORT Total  RIDDORACCIDENTS PER 1,000 EMPLOYEESCalendar year to 31 DecemberABSOLUTE CARBON FOOTPRINT (TONNES CO2E)Calendar year to 31 December Like-for-like  GroupRELATIVE CARBON FOOTPRINT  (TONNES CO2E PER TONNE SALES)Calendar year to 31 December Like-for-like  GroupCORPORATE SOCIAL RESPONSIBILITY CONTINUEDWASTE DISPOSAL ROUTES (PER CENT)Calendar year to 31 December 2014  2013WASTE TO LANDFILL (TONNES)Calendar year to 31 DecemberWATER USE PER TONNE OF PRODUCTCalendar year to 31 December-10.7%TOTAL WATER (CUBIC METRES) Calendar year to 31 December-7.7% 
 
CHAIRMAN’S INTRODUCTION  
TO CORPORATE GOVERNANCE

THE BOARD IS COMMITTED TO PROMOTING  
AND MAINTAINING A HIGH STANDARD  
OF CORPORATE GOVERNANCE WHICH  
IS FUNDAMENTAL TO ITS ABILITY TO 
DISCHARGE ITS DUTIES TO SHAREHOLDERS 
AND OTHER STAKEHOLDERS, SAFEGUARD 
ITS REPUTATION AND SUPPORT THE 
SUCCESSFUL LONG TERM DEVELOPMENT  
OF THE GROUP.

Cranswick’s approach to governance is outlined 
in the following report, which sets out how it 
integrates the key principles of the five sections  
of the 2012 UK Corporate Governance Code (the 
‘Code’): leadership; effectiveness; accountability; 
remuneration; and relations with Shareholders.

In line with the development of the business, 
the governance framework is kept under close 
review to ensure that shareholders’ interests  
are safeguarded and to sustain the long term 
success of the Company.

The Board’s main role is to support the 
executive team, providing guidance and advice 
to complement and enhance the work the team 
performs. The Board consistently challenges 
processes, plans and actions and exercises  
a degree of rigorous enquiry and stimulates 
intellectual debate. This serves to promote 
continual and sustained improvement across 
the business.

Following on from the successful, externally 
facilitated, Board evaluation in 2013, an internal 
evaluation was carried out in the year under 
review. This process confirmed that the Board 
was operating effectively with a positive and 
open culture. Further details on this Board 
evaluation process are set out on page 47.

The Board Committees performed effectively 
during the year. The Nomination Committee 
focuses on succession planning at both Board 
and senior executive level. The Remuneration 
Committee reviews Executive Director 
remuneration, ensuring that remuneration 
arrangements support the Company’s strategy. 
The Audit Committee monitors the financial 
challenges the Group faces in a highly 
competitive industry and the risk management 
processes it develops enables the Group to 
deliver its strategic objectives and to protect  
its reputation.

Cranswick remains committed to sharing its 
vision with its Shareholders in an open and 
transparent way, by maintaining regular dialogue 
and through effective communication. As 
Chairman I believe that continued engagement 
with our Shareholders is highly beneficial and 
helps us to build a greater understanding of,  
and enables us to better respond to, our 
investors’ views, opinions and concerns.

Martin Davey
Chairman
18 May 2015

42

43

Cranswick plc Annual Report & Accounts 2015STRATEGIC REPORTFINANCIAL STATEMENTSSHAREHOLDER INFORMATIONHIGHLIGHTSCORPORATE GOVERNANCECranswick plc Annual Report & Accounts 2015BOARD OF DIRECTORS

EXECUTIVE DIRECTORS

NON-EXECUTIVE DIRECTORS

MARTIN DAVEY 
Chairman

ADAM COUCH
Chief Executive

MARK BOTTOMLEY
Finance Director

JIM BRISBY
Commercial Director

MARK RECKITT
Non-Executive Director

STEVEN ESOM
Non-Executive Director

KATE ALLUM
Non-Executive Director

Biography

Martin, who is a chartered 
accountant, has been with Cranswick 
for the past 30 years, joining the 
Company as Finance Director in 
1985. He led Cranswick’s entry onto 
the Stock Exchange in 1985 and was 
appointed Chief Executive in 1988. 
He became Chairman in 2004 and 
has continued in this role on a 
part-time basis from 1 September 
2013. He is also Chair of the 
Nomination Committee.

Adam has over 24 years’ experience 
in the food industry joining the 
operational side of the Fresh Pork 
business of Cranswick in 1991.  
He was appointed to the Board as 
Managing Director of the Fresh Pork 
business in 2003 and then became 
Chief Operating Officer in 2011. He 
was appointed to the role of Chief 
Executive in August 2012. Adam was 
also a committee member of the 
British Pig Executive between  
2005 and 2013.

Mark joined Cranswick as Group 
Financial Controller in 2008 and was 
appointed Finance Director in 2009. 
He is a chartered accountant and has 
several years’ experience in the food 
production sector where he has held 
a variety of senior finance roles.

Jim joined Cranswick 19 years ago 
as a sales and marketing executive. 
In 2004 he was appointed Sales and 
Marketing Director of Cranswick 
Country Foods plc, a major 
subsidiary of Cranswick, and he  
has been an integral member  
of the team that has grown the 
business over the years. He was 
appointed Sales and Marketing 
Director in 2010 and Commercial 
Director in 2014.

Kate joined Cranswick as a 
Non-Executive Director in July 2013.  
She is the former Chief Executive of 
First Milk Limited and also a former 
head of the European supply chain 
for McDonalds.

Steven joined Cranswick as a 
Non-Executive Director in 2009  
and is the Senior Independent 
Non-Executive Director and Chair  
of the Remuneration Committee. 
He has held a number of senior 
positions within the food sector 
including Executive Director of  
Food at Marks & Spencer plc which 
followed twelve years at Waitrose,  
the last five years of which he was 
Managing Director. He is currently 
the Non-Executive Chairman for the 
British Retail Consortium (trading), 
the Ice Organisation and Advantage 
Travel Centres.

Mark joined Cranswick as a 
Non-Executive Director on  
1 May 2014. Mark is a chartered 
accountant and is Chair of the Audit 
Committee. He was Group Strategy 
Director of Smiths Group plc from 
February 2011 to April 2014,  
and was additionally Divisional 
President, Smiths Interconnect from 
October 2012 to April 2014. Prior  
to joining Smiths, Mark was interim 
Managing Director of Green & 
Black’s Chocolate and before that  
he held a number of finance and 
strategy roles at Cadbury plc before 
being appointed its Chief Strategy 
Officer from 2004 to 2010. Mark is 
also a Non-Executive Director of  
JD Wetherspoon plc, where he is 
Chair of the Audit Committee and  
a member of the Remuneration  
and Nomination Committees.

Committee Membership

Nomination Committee

Nomination Committee
Audit Committee 
Remuneration Committee

Nomination Committee
Audit Committee 
Remuneration Committee

Nomination Committee
Audit Committee 
Remuneration Committee

GROUP DIRECTORS

PIG REARING
Charles Bowes
Glenn Dams

FRESH PORK
John Fletcher
Stuart Kelman
Barry Lock
Nick Mitchell
James Pontone
Neil Willis

COOKED MEATS
Ian Fisher
Paul Gartside
Andy Jenkins
Clive Stephens
Nick Tranfield

PREMIUM COOKED POULTRY
Jason Key
David Park

BACON, SAUSAGE AND PASTRY
Darren Andrew
Kate Maxwell
Daniel Nolan
Gill Ridgard
Drew Weir
Steve Westhead

CONTINENTAL PRODUCTS
Norman Smith
Rollo Thompson

SANDWICHES AND INGREDIENTS
Nick Anderson
Gary Landsborough
Simon Ravenscroft

FOOD CENTRAL
Chris Aldersley
Andrew Caines
Marcus Hoggarth
Graeme Watson
Malcolm Windeatt

44

45

Cranswick plc Annual Report & Accounts 2015Cranswick plc Annual Report & Accounts 2015STRATEGIC REPORTFINANCIAL STATEMENTSSHAREHOLDER INFORMATIONHIGHLIGHTSCORPORATE GOVERNANCECORPORATE GOVERNANCE STATEMENT

The Board is committed to adopting and maintaining high standards of corporate governance. Principles are applied at Board level and cascade throughout  
the organisation.

Principles of good governance
The adoption and maintenance of good governance is the responsibility of the Board as a whole. This report, together with the Audit Committee Report, 
on pages 50 to 53, the Nomination Committee Report, on page 54, and the Remuneration Committee Report, on pages 55 to 67, describes how the Board 
applies the principles of good governance and best practice as set out in the ‘Code’ which can be found on the Financial Reporting Council’s website 
www.frc.org.uk.

Compliance statement
The Directors consider that the Company has, during the year ended 31 March 2015, complied with the requirements of the Code other than with Code 
provision B.1.2 for April 2014 in that, prior to Mark Reckitt joining the Board on 1 May 2014, the number of Independent Non-Executive Directors was  
less than half the Board, excluding the Chairman. The Board now has an equal number of Independent Non-Executive Directors and Executives Directors, 
excluding the Chairman. The Board believes that it has the appropriate blend of skills, experience, independence and knowledge to support the business. 
The Board will continue to ensure an optimal level of relevant skills experience and diversity amongst its members, appropriate to support the future 
needs of the business.

The Directors have reviewed the financial statements and, taken as a whole, consider them to be fair, balanced and understandable, providing sufficient 
and appropriate information for Shareholders to assess the Company’s position and performance, business model and strategy. The Audit Committee 
provide guidance to the Board to assist in reaching this conclusion.

Leadership
Board composition
From 1 August 2014 to 31 March 2015, since the retirement of Bernard Hoggarth and John Worby, the Board consisted of an Executive Chairman,  
a Chief Executive, two other full-time Executive Directors and three Non-Executive Directors. All Non-Executive Directors are deemed to be independent. 
Further biographical details on each Director can be found on pages 44 and 45.

Effectiveness
Board focus during the year
Board agendas are set by the Chairman in consultation with the Chief Executive and with the assistance of the Company Secretary. The Company 
Secretary maintains a twelve-month rolling programme of agenda items to ensure that all matters reserved for the Board and other key issues are 
considered at the appropriate time.

During the financial year, key activities of the Board included:

Strategy

Governance and risk

•  Formally reviewing strategy in September, with follow up sessions  

•  Recommending the 2013-14 final dividend and approving the 2014-15 

throughout the year.

interim dividend.

•  Receiving presentations from operational management on future 

strategic opportunities.

•  Approving the Group’s full year and interim results.
•  Reviewing the principal financial and non-financial risks to which the 

•  Considering potential acquisition opportunities and other  

Group is exposed.

strategic initiatives.

•  Participating in and receiving a report on the annual Board  

•  Approving the acquisition of Benson Park in October 2014.

performance evaluation.

•  Reviewing quarterly Health & Safety updates.
•  Reviewing the Directors’ conflict of interest register.
•  Approving updated terms of reference for the Audit, Remuneration  

and Nomination Committees.

Performance and monitoring

People and succession

•  Reviewing monthly reports on performance from the Chief Executive, 

•  Appointing Mark Reckitt as an independent Non-Executive Director and 

Finance Director and Commercial Director.

Chair of the Audit Committee.

•  Approving the Group Budget.
•  Reviewing reports from the Chairs of the Audit, Nomination and 

Remuneration Committees.

•  Receiving updates and proposals on senior management appointments 

and succession planning.

The composition of the Board is reviewed annually by the Nomination Committee to ensure there is an effective balance of skills, experience and knowledge.

•  Approving capital expenditure proposals over £1 million.

Role of the Board
The Board leads the Group and during the year directed, developed and implemented strategy and monitored its operating performance. It is collectively 
responsible and accountable to Shareholders for the long term success of the Company. To enable the members of the Board to discharge these responsibilities, 
they have full and timely access to all relevant information and Board meetings are held at several of the Group’s production facilities allowing the Directors to 
review the operations and meet the management teams of those particular sites. All Directors have allocated sufficient time to the Company to discharge their 
responsibilities effectively. 

Division of Board responsibilities

Chairman

Chief Executive Officer

•  Chairing Board meetings and setting Board meeting agenda in 

•  Developing the Group’s strategy with input from the rest of the Board  

consultation with the CEO and Company Secretary.

and its advisers.

•  Leading the performance evaluation of the Board and ensuring  

its effectiveness in all aspects of its role.

•  Sponsoring and promoting the highest corporate governance  

and ethical standards.

•  Leading implementation of the Group’s strategy.
•  Leading the business and chairing the Executive Management Committee.
•  Managing the day-to-day business of the Group.
•  Bringing matters of particular significance or risk to the Chairman for 

•  Ensuring all Directors are able to maximise their contributions  

discussion and consideration by the Board where appropriate.

to the Board.

•  Providing a sounding board for the Chief Executive on key business 

decisions and challenging proposals where appropriate.

•  Meeting with major shareholders on governance matters and being  

an alternate point of contact for Shareholders on other matters.

Senior Independent Director

Company Secretary

•  Supporting the Chairman, leading the Non-Executive Directors and 
providing a means by which Shareholders may raise concerns which 
normal channels have failed to resolve.

•  Acting as secretary to the Board and each of its Committees.
•  Ensuring the Company complies with all governance matters.
•  Appointment and removal is determined by the Board.

Non-Executive Directors
The Non-Executive Directors bring experience and complementary skills to the Board, aid constructive debate and challenge during Board discussions 
and help develop strategy with an independent outlook. The Board considers the Non-Executive Directors to be independent in accordance with the 
definition highlighted in the Code.

Executive Committee
An Executive Committee, consisting of the Executive Directors and senior executives from the business, meets frequently to discuss operational and 
commercial matters affecting the business. These meetings also provide a forum for the Executive Directors to share the Board’s strategic aims and 
objectives with senior colleagues across the business. The Executive Committee reports to the Board.

G o vernance 
a nd Risk

y
g
e
t
a
r
t
S

Board Activity 
in 2014-15

People  a n d
Success i o n

e

c

g

n

n

a

i

r

m

r
o
f
r
e
P

o
t
i
n
o
M

Director inductions
On appointment, all Directors receive a comprehensive introduction to the Group’s activities and a tailored induction covering their duties and 
responsibilities as Directors. They are also provided with the opportunity for ongoing training. This ensures that they stay up-to-date with relevant 
legislative changes and the general business environment. Directors can obtain independent advice at the expense of the Company. 

Conflict of interest
The Board has completed its annual review of the register relating to potential conflicts of interest with its Directors and confirms that no such conflicts exist.

Board performance evaluation
Following last year’s external evaluation, the Board this year, led by the Chairman, carried out an internal evaluation of its performance and that of its 
Committees under a system based on a questionnaire circulated to all Directors which was used to facilitate a Board discussion. Based on the evaluation 
exercise the Board concluded that it, and its Committees, were working effectively and a small number of improvement actions were agreed which included: 
•  Developing a more focused implementation plan for strategic initiatives.
•  Improving the timeliness of information flow to the Board.
•  Increasing the frequency of the Board’s formal appraisal of Group risks from one to three times each financial year.

The Chairman has evaluated the performance of individual Directors. In addition, the Non-Executive Directors, led by the Senior Independent Non-Executive 
Director, meet, without the Chairman present, to appraise his performance.

46

47

For more information on our strategy  

and business model see pages 20 to 25

Cranswick plc Annual Report & Accounts 2015Cranswick plc Annual Report & Accounts 2015STRATEGIC REPORTFINANCIAL STATEMENTSSHAREHOLDER INFORMATIONHIGHLIGHTSCORPORATE GOVERNANCE  
 
 
CORPORATE GOVERNANCE STATEMENT CONTINUED

Effectiveness continued
Directors’ biographies and membership of the various Committees are shown on pages 44 and 45. The formal terms of reference for the Board Committees 
together with the terms and conditions of appointment of Non-Executive Directors are available for inspection at the Company’s Registered Office and at 
the Annual General Meeting.

Board meetings 
The Board held eight scheduled meetings during the year and in addition a number of other meetings and conference calls were convened for specific 
business matters. All Directors are expected to attend the Annual General Meeting, scheduled Board meetings and relevant Committee meetings unless 
they are prevented from doing so by prior work or extenuating personal commitments. Where a Director is unable to attend a meeting they have the 
opportunity to review relevant papers and discuss any issues with the Chairman in advance of the meeting. Following the meeting the Chairman,  
or Committee Chair as appropriate, also briefs any Director not present to update them on key matters discussed and decisions taken.

Details of Board and Committee membership and attendance at scheduled Board and Committee meetings are set out below:

Board members
(During 2014-15)

Executive Directors

Martin Davey

Adam Couch

Mark Bottomley

Jim Brisby1

Non-Executive Directors

Steven Esom

Kate Allum

Mark Reckitt2

Former Directors

Bernard Hoggarth3

John Worby4

Board

Audit Committee

Remuneration Committee

Nomination Committee

Number of 
possible 
meetings 
attended

Actual 
meetings 
attended

Number of 
possible 
meetings 
attended

Actual 
meetings 
attended

Number of 
possible 
meetings 
attended

Actual 
meetings 
attended

Number of 
possible 
meetings 
attended

Actual 
meetings 
attended

8

8

8

8

8

8

6

2

2

8

8

8

7

8

8

6

2

2

–

–

–

–

4

4

3

–

2

–

–

–

–

4

4

3

–

2

–

–

–

–

6

6

6

–

2

–

–

–

–

6

6

6

–

2

1

–

–

–

1

1

1

–

–

1

–

–

–

1

1

1

–

–

Jim Brisby missed the July 2014 meeting due to a prior personal commitment.

Footnotes:
1. 
2.  Mark Reckitt was appointed as a Non-Executive Director on 1 May 2014. He was appointed Chair of the Audit Committee on 31 July 2014 succeeding John Worby.
3.  Bernard Hoggarth retired from the Board on 31 July 2014.
4. 
5.  The Company Secretary attended all Board and Committee meetings.
6.  All Directors attended the Annual General Meeting in July 2014.

John Worby retired as a Non-Executive Director and as Chair of the Audit Committee on 31 July 2014 following the end of his nine-year term.

Board Committees
Audit Committee
The Audit Committee comprises the independent Non-Executive Directors and has been chaired by Mark Reckitt since 31 July 2014 and prior to that 
John Worby, the Group’s former Senior Independent Director, chaired the Committee. Mark Reckitt’s biography which sets out his relevant skills and 
experience can be found on page 45.

The Audit Committee has overall responsibility for monitoring the integrity of financial statements and related announcements and all aspects of 
internal control. The Audit Committee meets at least three times a year; two of these meetings involve a review of the Group’s interim and full year 
financial statements.

The work, responsibilities and governance of the Audit Committee are set out in the Audit Committee Report on pages 50 to 53.

The Chair of the Audit Committee will be available at the Annual General Meeting to respond to any Shareholder questions that might be raised on the 
Committee’s activities.

Remuneration Committee
The Remuneration Committee comprises the independent Non-Executive Directors and is chaired by Steven Esom. Martin Davey, Adam Couch and Mark 
Bottomley attend the meetings of the Remuneration Committee by invitation and in an advisory capacity. No Director attends any part of a meeting at 
which his own remuneration is discussed. The Executive Directors determine the remuneration of the Non-Executive Directors.

The Committee recommends to the Board the policy for executive remuneration and determines, on behalf of the Board, the other terms and conditions 
of service for each Executive Director. It determines appropriate performance conditions for the annual cash bonus and long term incentive schemes 
and approves awards and the issue of options, in accordance with the terms of those schemes. The Remuneration Committee also, in consultation with 
the Chief Executive, monitors the total individual remuneration package of senior executives including bonuses, incentive payments and share option 
and other share awards. The Remuneration Committee has access to advice from the Company Secretary and from external advisers who provide 
detailed analysis of executive remuneration in comparable companies. Details of the Committee’s current remuneration policies are given in the 
Remuneration Committee Report on pages 55 to 67.

48

The Chair of the Remuneration Committee will attend the Annual General Meeting to respond to any Shareholder questions that might be raised on the 
Committee’s activities.

Nomination Committee 
The Nomination Committee is chaired by Martin Davey and includes Steven Esom, Kate Allum and Mark Reckitt.

The Committee meets at least once a year and reviews the structure, size and composition of the Board and is responsible for considering and making 
recommendations to the Board on new appointments of Executive and Non-Executive Directors. It also gives full consideration to succession planning 
in the course of its work, taking into account the challenges and opportunities facing the Group relating to skills and expertise needed on the Board 
and from senior management in the future. 

Details of the Committee’s activities are given in the Nomination Committee Report on page 54.

The Chair of the Nomination Committee will attend the Annual General Meeting to respond to any Shareholder questions that might be raised on the 
Committee’s activities.

Accountability
Risk Management and internal control
The Board of Directors has overall responsibility for the Group’s system of internal control, which safeguards the Shareholders’ investment and the 
Group’s assets, and for reviewing its effectiveness. Such a system provides reasonable and not absolute assurance against material misstatement  
or loss, as it is designed to manage rather than eliminate the risk of failure to achieve business objectives. 

The Group operates within a clearly defined organisational structure with established responsibilities, authorities and reporting lines to the Board.  
The organisational structure has been designed in order to develop, plan, execute, monitor and control the Group’s objectives effectively and to ensure 
that internal control is embedded in the operations.

As noted in the Audit Committee Report on pages 50 to 53, the Audit Committee has reviewed the effectiveness of the internal control and Risk 
Management systems and reported to the Board that the business maintains a sound Risk Management control system and that it was not aware  
of any significant deficiency, or material weakness, in the system of internal control.

The Board confirms that the key ongoing processes and features of the Group’s internal, risk-based, control system have been fully operative throughout 
the year and up to the date of approval of the Annual Report.

Financial reporting 
The Group prepares an annual budget and half year re-forecast that are agreed by the Board. Operational management is required to report monthly to 
the Board on financial performance. The use of standard reporting by all Group entities, ensures that information is presented in a consistent way which 
facilitates the preparation of the consolidated financial statements. All site directors and finance heads are required to sign an annual confirmation that 
their business has complied with the Group’s accounting policies and procedures.

Remuneration
A separate Remuneration Report is set out on pages 55 to 67 and provides details of the Group’s remuneration policy and how it has been implemented, 
together with the activities of the Remuneration Committee during the year.

Relations with Shareholders
The Board attaches great importance to maintaining good relationships with all Shareholders who are kept informed of significant Company developments. 
Presentations are made by the Chief Executive, the Finance Director and the Commercial Director, to analysts and institutional Shareholders on the half  
year and full year results and Company strategy. A similar presentation is made to Shareholders attending the Annual General Meeting. Significant matters 
relating to the trading or development of the business are disseminated to the market by way of Stock Exchange announcements. The Company’s Annual 
and Interim Reports and Stock Exchange announcements can be found on the Group’s website.

The views of Shareholders, expressed during meetings, are communicated by the Chairman or the Chief Executive, as appropriate, to the Board as a 
whole. Through this process the Board’s Executive and Non-Executive Directors are able to gain a sound understanding of the views and concerns of  
the major Shareholders. The Chairman, Chief Executive or the Finance Director discusses governance and strategy with major Shareholders from time to 
time. Other Directors are available to meet the Company’s major Shareholders if requested. The Senior Independent Non-Executive Director is available 
to listen to the views of Shareholders, particularly if they have concerns which contact with the Chairman has failed to resolve, or for which such contact 
is inappropriate. Principles of corporate governance and voting guidelines issued by the Company’s institutional Shareholders and their representative 
bodies are circulated to and considered by the Board. The Board also welcomes the attendance and questions from Shareholders at the Annual General 
Meeting which is also attended by the Chairs of the Audit, Remuneration and Nomination Committees.

By order of the Board

Malcolm Windeatt
Company Secretary
18 May 2015

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Chairman’s overview
I am pleased to report on the activities of the Audit Committee during the year ended 31 March 2015. 

This report sets out:
•  the role, composition, activities and responsibilities of the Audit Committee;
•  a summary of the meetings of the Audit Committee during the year;
•  the significant issues related to the financial statements;
•  the Committee’s oversight of the Group’s Risk Management and internal control systems; and
•  the respective roles and effectiveness of the internal and external audit processes.

The Committee met four times during the year and invited the Company’s Chairman, Chief Executive Officer, Finance Director, Group Financial Controller 
and Head of Internal Audit to attend the meetings along with the external audit partner and senior manager. The Committee also held separate private 
meetings with external and internal audit.

The Committee reviewed the appropriateness of the financial results for the full year and half year and the interim management statements, including 
applicable accounting policies, key judgement areas and going concern assumptions. The Committee also reviewed the Annual Report and Accounts 
taken as a whole to ensure they are fair, balanced and understandable and provide the necessary information for Shareholders to assess the Company’s 
performance, business model and strategy.

Specific areas of focus during the year included:
•  impairment review of goodwill, intangible and tangible fixed assets;
•  the accounting treatment and disclosure of the Benson Park Limited acquisition;
•  the quantum and appropriateness of commercial accruals; and
•  the accounting treatment and disclosure of biological assets.

The Committee reviewed internal audit’s terms of reference and work plans and oversaw the Group’s relationship with the external auditors including 
scope, fees and work performed. The Committee was satisfied with the performance of the Group’s internal audit function and the external auditor.  
The Committee also considered the timing of the tender of the external audit contract and has agreed that this will take place during the year ending 
31 March 2017, which is when the current audit partner’s tenure will end.

On behalf of the Board

Mark Reckitt
Chair of the Audit Committee
18 May 2015

Role of the Committee
The Committee’s primary role is to assist the Board in providing effective governance over the appropriateness of the Group’s financial reporting,  
Risk Management and internal control systems. It is responsible for monitoring the integrity of the financial statements and considering whether 
accounting policies are appropriate. It reviews the Company’s internal controls and risk management systems, and approves and reviews the activities, 
plans and effectiveness of both the Group’s internal and external auditors.

The Audit Committee terms of reference, which are reviewed and approved by the Board annually, will be available for inspection at the Company’s 
Registered Office and at the Annual General Meeting.

Composition of the Audit Committee
The Audit Committee comprises the Non-Executive Directors. Membership of the Committee and attendance during the year are set out on page 48  
of the Corporate Governance Statement. All members of the Committee have extensive managerial experience in large complex organisations and  
have a wide range of financial, commercial and operational expertise. It is a requirement of the UK Corporate Governance Code that at least one 
Committee member has recent and relevant financial experience. Mark Reckitt, the Committee Chairman, meets this requirement.

Activities of the Committee
The Committee is required to meet at least three times a year and its agenda is linked to the Group financial calendar. The Company Chairman, Chief 
Executive, Group Finance Director, Group Financial Controller, Head of Internal Audit and representatives of the external auditors are invited to attend 
each meeting. The Company Secretary also attends the meetings as secretary to the Committee. Both the external auditors and the Head of Internal 
Audit have the opportunity to access the Committee, without the Executive Directors being present, at any time, and the Committee formally meets  
with both the external auditors and internal audit independently, at least once a year.

Principal responsibilities of the Audit Committee
The Committee’s principal responsibilities include reviewing and monitoring:
•  the integrity of the Group’s financial statements;
•  the Group’s accounting policies;
•  the effectiveness of the Group’s financial reporting, internal control and risk management systems;
•  the effectiveness of the internal audit function in the context of the Company’s overall risk management system;
•  the effectiveness, scope, cost and independence of the Group’s external auditor; and
•  the Company’s whistleblowing and anti-bribery policies.

The Committee makes recommendations to the Board on the removal, appointment or reappointment of the Group’s external auditors. The Committee 
also reviews its terms of reference annually and makes recommendations to the Board for any appropriate changes.

Fair, balanced and understandable
In addition, at the request of the Board, the Audit Committee has reviewed and reported to the Board that it is satisfied that the financial statements 
taken as a whole are fair, balanced and understandable and provide the information for shareholders to assess the Company’s position and performance, 
business model and strategy.

In order to give this report the Audit Committee carried out a number of additional procedures including:
•  obtaining confirmation from the relevant preparers of the various parts of the annual report that they had reviewed the fairness and completeness  

of their sections;

•  ensuring a thorough verification process had been completed; 
•  consideration of the Annual Report & Accounts in the context of the Audit Committee’s knowledge and experience of the business;
•  holding discussions with both internal and external audit; and
•  reviewing and discussing a paper from the Group Finance Director outlining issues to consider and why he believed the Annual Report was fair, 

balanced and understandable.

The Board and the Committee understand that ‘fair’ should mean reasonable and impartial, ‘balanced’ should mean even-handed in terms of being 
positive and negative and ‘understandable’ should mean simple, clear and free from jargon or unnecessary clutter.

50

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AUDIT COMMITTEE REPORT CONTINUED

Financial reporting
During the year the Audit Committee reviewed accounting papers prepared by management and considered, with input from the external auditors, the 
appropriateness of the main accounting policies estimates and judgements made in preparing the statements. The key matters that the Committee 
considered in reviewing the financial statements for the year ended 31 March 2015 are set out below.

Financial reporting area

Judgement and assurance considered

Impairment of goodwill, tangible 
and intangible assets

Acquisitions – Benson Park

Commercial accruals

Biological assets

The Committee considered the carrying value of goodwill, intangible and tangible assets by comparing the  
book value of each asset with its recoverable amount. The Committee reviewed the reasonableness of cash  
flow projections which were based on the latest Board approved budget and the long term growth and discount 
rate assumptions underpinning the calculations. The Sandwich Factory model was subject to particular scrutiny 
as this business is most sensitive to changes in the underlying assumptions. The Committee also challenged  
the carrying value and amortisation rate of the customer relationship intangible asset acquired through the 
purchase of Benson Park Limited and also considered, in light of recent FRC guidance in this area, the separate 
disclosure of the amortisation charge on the face of the income statement. After thorough discussion and review 
of the external auditor’s reports to the Audit Committee, the Committee agreed with management’s judgement.

During the year, the Group acquired Benson Park, a supplier of premium British cooked poultry, for £17.7 million, 
net of cash acquired. The Committee reviewed management’s proposed accounting treatment and the valuation 
methodology which was based on internal due diligence work and reports by external advisers and consultants. 
The allocation of the purchase price, between tangible assets, the acquired customer relationship intangible 
asset and goodwill was subject to particular scrutiny. The external auditors also challenged the key assumptions 
used in the allocation methodology. The Committee, after a thorough review of all the information, agreed with 
management’s approach to allocation of the purchase price.

The Committee reviewed the level of commercial accruals for rebates, discounts and promotional activity at the 
balance sheet date. The level of commercial accruals is viewed by the Committee, management and the external 
auditor as an area of particular sensitivity requiring a degree of commercial judgement. The Committee also noted 
the Financial Reporting Council’s recent guidance on complex supplier arrangements. After reviewing the level of 
accruals and the intra-year movement, including the impact on profit and considering the work of internal audit in 
verifying the underlying contractual arrangements, particularly with key customers, the Committee supported 
management’s assumptions and accounting treatment.

In accordance with IAS 41 biological assets are valued at fair value in the Group balance sheet, with the net 
valuation movement disclosed separately on the face of the income statement. The valuation of biological 
assets was deemed, by the Committee and management, to be an area requiring particular focus this year due 
to the 9 per cent fall in the average pig price compared to the previous year. The Audit Committee reviewed 
management’s proposed accounting treatment and was satisfied that the standard had been fairly and 
consistently applied and the required disclosures made in the financial statements.

Risk Management and internal control 
The Committee conducted its annual review of the effectiveness of the Company’s internal control and risk management systems through the work  
of internal audit, the external auditor’s Control Themes and Observations Report on the Group’s financial control environment, following their audit  
and through review and challenge of monthly Board reports. The Committee also reviewed the Group’s whistleblowing and bribery prevention policies.

The Committee reviewed the work performed by the Group Risk Committee during the year to gain assurance over the risk management framework  
in place across the Group which is designed to identify, evaluate and mitigate risk. The Committee was satisfied that this framework is operating effectively. 

Internal Audit 
The Audit Committee is responsible for monitoring the performance and effectiveness of the Company’s Internal Audit activities. The Audit Committee 
reviewed and approved the annual Internal Audit plan and received regular updates on progress on meeting the plan objectives at each of its meetings 
during the year. The internal audit approach takes into account the overall Group risk framework, as well as risks specific to individual operations. The 
plan set out at the beginning of the current year was achieved. Internal Audit findings together with responses from management were considered by 
the Audit Committee and where necessary challenged. The Audit Committee also reviewed progress by management in addressing the issues identified 
on a timely basis. The Audit Committee was satisfied that the internal audit function is operating effectively.

During the course of the year Internal Audit performed a core financial controls review at all sites and also reviewed specific Group non-financial risk 
areas. Overall no material control failings were identified, however, recommendations were raised where necessary at specific sites to strengthen existing 
processes and controls, and follow-up audit visits carried out at the majority of sites to ensure that agreed corrective actions were being actioned.

External auditors
Ernst & Young LLP has been the Group’s auditor since 1972. The Audit Committee assesses annually the qualification, expertise, resources and 
independence of the auditor and the effectiveness of the audit process. 

The Audit Committee is responsible for recommending the appointment, reappointment or removal of the external auditors. The Committee periodically 
reviews the tendering of the external audit function, the last being in 2008. Subject to ongoing satisfactory performance of the external Auditors, the 
Committee expects to retender the external audit during the year ending 31 March 2017 to ensure that a new audit appointment takes effect at the  
end of the current audit partner’s five-year term. Ernst & Young LLP will not be invited to participate in this process due to the length of their tenure  
as the Group’s Auditors and observing the spirit of recent Corporate Governance guidance and EU regulation.

The Audit Committee also approves the terms of engagement and remuneration of the external Auditors and monitors their independence.

Effectiveness of the external audit process
During the year, the Committee assessed the external Auditor’s performance and effectiveness through a questionnaire completed by Audit Committee 
members and the Group’s senior finance team. The output from the process was reviewed and discussed by the Audit Committee and with the external 
Auditors. The Committee also considered the external Auditor’s experience and expertise, the extent to which the audit plan had been met, the robustness 
and perceptiveness of work performed on key accounting and audit judgements and the content of its audit reports, whilst noting some of the observations 
made. The Committee was satisfied with the effectiveness of the external audit process.

Auditor independence
The Group meets its obligations for maintaining an appropriate relationship with the external Auditors through the Audit Committee, whose terms  
of reference include a requirement to consider and monitor the level of non-audit work performed by the external Auditor, to ensure such objectivity  
and independence is safeguarded. There is an established policy concerning the types of non-audit services the external Auditors should not carry  
out to avoid compromising their independence and these include internal accounting or other financial services, executive or management roles  
or functions and remuneration consultancy. The Chair of the Audit Committee is consulted prior to awarding to the external Auditors any non-audit 
services in excess of £30,000.

During the year the Audit Committee reviewed and considered the following factors to assess the objectivity and independence of Ernst & Young LLP:
•  The Auditors’ procedures for maintaining and monitoring independence, including those to ensure that the partners and staff have no personal or 

business relationships with the Group, other than those in the normal course of business permitted by UK ethical guidance.

•  The Auditors’ policies for rotation of the audit partner every five years, and regular rotation of key audit personnel. The current audit partner was selected 

by Ernst & Young LLP for the year ended 31 March 2013 and the current senior manager has been in place since the year ended 31 March 2009.

•  The nature of non-audit work undertaken during the year and its approval in accordance with the Audit Committee’s guidelines for ensuring independence.
•  A report from Ernst & Young LLP confirming that they have adequate policies and safeguards in place to ensure that auditor objectivity and 

independence is maintained.

Details of the non-audit work and fees paid during the year are set out below:

Non-audit fees

Tax advisory services

Other services

Total Non-Audit Fees

Total Audit Fees

Ratio of Non-Audit Fees to Audit Fees

£’000

16

32

48

190

0.25:1

The work undertaken by the external Auditors during the year and the safeguards considered by the Audit Committee to address any threats to 
independence included the following:
i)  The Auditors provided limited tax advice. Their audit objectivity and independence was safeguarded through the use of a separate tax partner.
ii)  Ernst & Young LLP advised the Company on a number of corporate transactions during the year. Following a tender for this type of work in the year 
ended 31 March 2012, and given the nature of the work during the following years the Committee concluded that Ernst & Young LLP were best 
placed to carry out this work. Their audit objectivity and independence was safeguarded through the use of a separate corporate transactions partner 
and prior approval by the Chair of the Audit Committee on a case-by-case basis.

The Audit Committee is aware of, and sensitive to, Investor body guidelines on non-audit fees and the policy of awarding non-audit services is kept 
under review to ensure that the correct balance is maintained between the Group realising cost-effective benefits from the accumulated knowledge  
and experience of Ernst &Young, whilst also making sure that their audit independence and objectivity is maintained. The Audit Committee’s concerns 
were demonstrated by the appointment of PricewaterhouseCoopers in 2013 to manage tax compliance.

Following consideration of the performance and independence of the external auditors at its meeting in May 2015, the Audit Committee recommended 
to the Board that the reappointment of Ernst & Young LLP as the Company’s external Auditors should be proposed to Shareholders at the 2015 Annual 
General Meeting.

Mark Reckitt
Chair of the Audit Committee
18 May 2015

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NOMINATION COMMITTEE REPORT 

The Nomination Committee reviews the structure, size and composition of the Board and is responsible for considering the skills, knowledge, experience and 
gender for the Board to operate effectively and to give consideration to succession planning.

The Nomination Committee is chaired by Martin Davey and includes the Non-Executive Directors Steven Esom, Kate Allum, Mark Reckitt from 1 May 
2014 and John Worby until 31 July 2014.

Role of the Committee
The Committee meets at least once a year, it reviews the structure, size and composition of the Board and considers the optimal level of independence 
and diversity of skills, knowledge, experience and gender required for the Board to operate effectively. It is responsible for considering and making 
recommendations to the Board on new appointments of Executive and Non-Executive Directors. It also gives due consideration to succession planning 
in the course of its work, taking into account the challenges and opportunities facing the Group and the skills and expertise needed within the Board 
and senior management in the future. 

Activities of the Committee
The Committee met on one occasion in the year ended 31 March 2015 to consider the following matters:
•  the structure, size, composition and diversity of both the Board and its Committees;
•  succession planning for the Group and senior executives;
•  the diversity policy for the Group; and
•  the Committee’s Terms of Reference to ensure they reflect the Committee’s remit.

The Boards commitment to succession planning and diversity can be demonstrated by the report in the Corporate Social Responsibility statement on 
pages 36 to 41, where we highlight the training taking place in the Group from an apprenticeship scheme to graduate development and then through  
to managerial progression including a seminar on ‘Breaking into the Boardroom’ which was specifically aimed at women within the business.

The Committee has reviewed the diversity policy which provides for equality and fairness, recognising and respecting individual strengths and differences. 
The policy enables all employees and prospective employees to be treated in the same way. Whilst the Board and Nomination Committee respects the 
benefits of diversity and supports it in its approach to external recruitment and internal appointments, it is not considered appropriate or necessary to set 
any specific or measurable targets. All appointments are made on individual merit regardless of gender, ethnicity or religious beliefs. The Group’s principal 
concern is to ensure that all candidates have the appropriate skills, knowledge and experience, to fulfil the role.

It is pleasing to report that females represent 34 per cent of the total workforce and 29 per cent of senior managers and executives. Further details  
of the breakdown of the female and male employees can be found on page 39.

The Committee also considered this year, in conjunction with the whole Board and as part of the strategic review of the business, the appointment  
of further senior executives to support the Executive Directors as the Group continues to expand. This consideration included the appointment of  
a Chief Operating Officer who will sit below Board level but above the other senior executives.

Board changes
As detailed in last year’s annual report both Bernard Hoggarth and John Worby retired from the Board after the Annual General Meeting in July 2014 
and Mark Reckitt joined the Board, after a process which included using an independent external search consultancy, on the 1 May 2014.

Re-election
All current Directors will be standing for re-election at the Annual General Meeting.

The Board has set out in the Notice of Annual General Meeting its reasons for supporting the re-election of the Directors at the forthcoming Annual  
General Meeting. Their biographical details on pages 44 and 45 demonstrate the range of experience and skills which each brings to the benefit of  
the Company.

The Chair of the Nomination Committee will attend the Annual General Meeting to respond to any Shareholder questions that might be raised on  
the Committee’s activities.

On behalf of the Board

Martin Davey
Chair of the Nomination Committee
18 May 2015

REMUNERATION COMMITTEE REPORT 
LETTER FROM THE CHAIR OF THE REMUNERATION COMMITTEE

Dear Shareholders,
On behalf of the Board I am pleased to present the Remuneration Committee’s annual report on Directors’ remuneration for the year ended 31 March 
2015. The report sets out the Group’s remuneration policy and gives details of the remuneration paid to Executive and Non-Executive Directors for  
their services to the Company during the year. The report also sets out how remuneration policy will operate in the year to 31 March 2016.

Overview of remuneration for the last financial year
As highlighted in the Chairman’s statement on pages 6 and 7, Cranswick made excellent progress in meeting its strategic objectives during the year. 
Adjusted profit before tax increased by 10.6 per cent to £57.8 million; Adjusted earnings per share were up 9.5 per cent to 92.1 pence; and the dividend 
per share was 6.3 per cent higher at 34.0 pence.

The challenging bonus targets set by the Remuneration Committee were linked to the stretching 2015 Group budget. As stated on page 63, performance 
in the year was above the highest target level and so the maximum bonus of 150 per cent of salary was awarded.

The 2012 Long Term Incentive Plan (LTIP) award, which is due to vest in June 2015, is estimated to achieve 91.1 per cent of the Earnings Per Share (EPS) 
target and 83.2 per cent of the Total Shareholder Return (TSR) target, resulting in an overall share award of 87.1 per cent. This is reflected in the table 
on page 62.

During the year the Committee awarded nil-cost share options under the LTIP scheme to the senior executives, including the Executive Directors. The 
number of shares awarded to each Executive Director was equivalent to 100 per cent of base salary, based on the market value of the Company’s shares 
at the date of award. These awards are reflected in the table on page 65.

As reported last year, the pay award to the Executive Directors on 1 May 2014, was 2.7 per cent. This is reflected in the table on page 62. 

Board retirements
Bernard Hoggarth and John Worby retired from the Board after the Annual General Meeting (AGM) in July 2014. 

Up to the date of his retirement, Bernard Hoggarth continued to receive his salary and benefits. The Committee agreed that he should be classed as a 
good leaver and therefore would be entitled to a bonus in line with the other Executive Directors, prorated to the date of his retirement. The Committee 
also agreed that, in accordance with the rules of the LTIP scheme, as approved by the Shareholders last year, he would remain in the scheme with his 
existing awards being prorated to the date of his retirement. Details of payments made to Bernard Hoggarth are set out in the table on page 63.

John Worby received fees of £17,000 to the date of his retirement. This is shown on page 62.

No termination payments were made to either of these Directors.

Annual General Meeting Voting
As shown on page 67, 27.2 per cent of the Shareholders voted against the Directors’ Remuneration Policy and the comments made in respect of this 
included: the Directors do not have a minimum shareholding requirement of 200 per cent of base salary and there are no claw back provisions for the 
LTIP. The Committee has taken note of these comments and a revised policy is to be put to the Shareholders at the AGM in 2015, which in particular 
proposes changes to the operation of the LTIP, details of which are noted below.

Remuneration for the 2016 financial year
The Directors’ Remuneration Policy report was subject to a binding Shareholder vote at the 2014 AGM. However, the Remuneration Committee is 
proposing to change the framework of the current LTIP, which is due for renewal in 2016. The updated scheme will incorporate feedback received  
from Shareholders and align it with current market practice and the remuneration policies of similar sized companies in the FTSE 250. At the 2015  
AGM we will seek Shareholder approval for a revised Directors’ Remuneration Policy together with a new form of LTIP rules.

The new set of rules for the LTIP scheme will include:
•  a normal maximum award to the Executive Directors of 150 per cent of base salary (currently 100 per cent);
•  a two-year post vesting holding period; and 
•  a claw back and malus policy for misstatement, performance error or misconduct by a participant.

The current performance criteria based on EPS and TSR will remain.

The Committee recently benchmarked the Executive Directors’ remuneration against Cranswick’s peer group. As a result of this exercise, and taking into 
account the change in roles and responsibility of the Executive Directors, the following base salary increases have been awarded which will be applicable 
from 1 May 2015:

Director

Adam Couch

Jim Brisby

Award

Rationale

4.8% to £590,000

Increased work load due to the Chairman’s reduction in time commitment.

14% to £390,000

Change in role from Sales and Marketing Director to Commercial Director, following the 
retirement of Bernard Hoggarth in July 2014. Responsibility has now increased to include 
all commercial activities across the Group.

Mark Bottomley

2.6% to £390,000

Martin Davey

2.6%

With a reduction in time commitment his salary was agreed at £300,000.

The standard pay increase of 2.6 per cent is consistent with the benchmark for the 2.9 per cent average award to other senior executives, and average 
awards across the Group of up to 3 per cent taking into account local practices and regional variations in pay and conditions.

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LETTER FROM THE CHAIR OF THE REMUNERATION COMMITTEE CONTINUED

REMUNERATION COMMITTEE REPORT CONTINUED
REMUNERATION POLICY REPORT

Remuneration for the 2016 financial year continued
The 2016 bonus targets are based on the stretching Group budget for the year taking into account the challenging and competitive sector in which  
the Group operates. The Board considers that the targets should not be disclosed due to their commercial sensitivity. The targets will be declared 
retrospectively in the 2016 Annual Report, provided they are not considered commercially sensitive at that time. The Executive Directors will be  
entitled to receive up to 150 per cent of base salary if the maximum target is met.

Minimum shareholding
The Remuneration Committee has also recommended that the Executive Directors hold shares in the Company worth at least 200 per cent of base 
salary (currently 100 per cent of net salary), with the holding to be built up over a five-year period.

Remuneration disclosure
This report complies with the requirements of the Large and Medium-Sized Companies and Groups (Accounts and Reports) Regulations 2008 as 
amended in 2013 (the Regulations), the principles of the 2012 and 2014 UK Corporate Governance Code and the Listing Rules of the Financial  
Conduct Authority. 

The report contains three separate sections: the Chairman’s letter and the Annual Report on Remuneration both of which will be subject to an advisory 
vote at the AGM; and the Directors’ Remuneration Policy which is subject to a binding shareholder vote at the AGM.

The policy report:
•  sets out the different elements which make up the Executive Directors’ remuneration;
•  explains how each component operates; and
•  details the performance metrics which underpin each element of remuneration.

The Annual Report on Remuneration discloses how the policy for executive remuneration has been applied during the year.

Summary
The Remuneration Committee will continue to monitor the Executive remuneration policy to ensure that it is correctly aligned with the Group’s business 
strategy and targets. The objective is to ensure sure that the financial interests of the Executive Directors, other senior management and employees are 
aligned with the achievement of the Group’s objectives. The Remuneration Committee considers the policy set out in this report, to be an appropriate 
one, which aims to properly reward performance in line with the Company’s business objectives and growth and delivery of enhanced Shareholder value.

On behalf of the Board

Steven Esom
Chair of the Remuneration Committee
18 May 2015

The current remuneration policy, including amendments which are subject to Shareholder approval at, and will be effective from, the 2015 AGM on 27 July 
2015, is set out below. Remuneration arrangements currently in place reflect the policy agreed at the 2014 AGM.

Link between policy, strategy and structure
Cranswick’s remuneration policy is principally designed to attract, motivate and retain Executive Directors and senior executives to execute effectively 
its corporate and business strategy in order to deliver annual operating plans and sustainable year-on-year profit growth, as well as to generate and 
preserve value to its shareholders over the longer term without encouraging excessive levels of risk taking. The principles and values that underpin the 
remuneration strategy are applied on a consistent basis for all Group employees. It is the Group’s policy to reward all employees fairly, responsibly and 
by reference to local market practices, by providing an appropriate balance between fixed and variable remuneration.

The remuneration package is in two parts:
•  a non-performance part represented by basic salary (including pension and benefits); and 
•  a significant performance related element in the form of a profit related bonus and share-based awards.

The details of individual components of the remuneration package are set out below:

Element of pay

Base salary

Purpose and  
link to strategy
To provide a market 
competitive base 
salary to attract and 
retain executives.

Pension

To provide a 
framework to save  
for retirement.

Operation

Performance metrics

Maximum entitlement

There is no prescribed 
maximum increase.  
Base salaries will move  
in line with the RPI and 
consideration of the level 
of pay awards for other 
employees. Every three 
years the base salary will 
be benchmarked against 
market rates.

Pension entitlement is 
limited to 20 per cent  
of base salary.

Set competitively to reflect the 
individual’s skills, experience  
and responsibilities.

Periodic reviews of market rates.

Any increase is based on 
individual performance, 
change in role and the 
Company pay award.

Base salaries are reviewed annually 
and take into account inflation and 
performance and any changes take 
effect from 1 May. Every three years  
a review is carried out, with external 
advisers, to benchmark the salaries 
and to ensure they remain competitive.

N/A

Executive Directors are entitled to 
non-contributory membership of  
the Group’s defined contribution 
pension scheme with the employer’s 
contribution set at up to 20 per cent of 
each Executive Director’s base salary.

Alternatively, at their option, Executive 
Directors may have contributions of 
the same amount paid to them in cash, 
in lieu of pension, subject to the 
normal statutory deductions.

In some cases there are payments of 
pension contributions in lieu of salary.

Benefits

To provide market 
competitive benefits 
as part of the 
remuneration 
package.

Market competitive benefits principally 
comprise health insurances, personal 
tax advice, pensions advice and 
Company car allowance.

N/A

Benefits will move in line 
with market rates.

Additional benefits might be provided 
from time to time if the Committee 
decides payment of such benefits  
is appropriate and in line with  
market practice.

Benefits are not pensionable.

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REMUNERATION POLICY REPORT CONTINUED

Element of pay

Annual bonus

Purpose and  
link to strategy
To incentivise 
Executive Directors 
and senior executives 
linked to the 
performance of  
the business, on an 
annual basis, based on 
key financial metrics.

Share-based awards

A Save As You Earn 
(SAYE) share scheme  
is available to all 
eligible employees.

Long term incentive 
(LTIP) awards are 
available to ensure 
that executives and 
senior management 
are involved in the 
longer term success  
of the Group.

Operation

Performance metrics

Maximum entitlement

The majority of the annual bonus  
is based on achievement of targets 
aligned to the Group’s annual financial 
performance as set and assessed by  
the Committee each year.

A small part of the bonus relates to 
the achievement of a target profit 
performance for the first half of the 
year, where a fixed sum is paid, with 
the remaining element based on the 
Group’s annual financial performance.

The bonus targets are reviewed every 
year and changes take effect from 
1 April with interim payments being 
made in November and final payments 
in June the following year, provided 
targets are achieved.

The total bonus is capped at  
150 per cent of basic salary  
and is non-pensionable.

There is a claw back and malus 
arrangement in place should the need 
arise, for misstatement, performance 
error and misconduct by a participant.

Subject to approval by the Board  
of awards to be made SAYE options  
are made available to eligible staff, 
including Executive Directors, with the 
full 20 per cent discount being given  
to the relevant share price at the time. 
Employees can save up to £500 per 
month in this scheme.

The LTIP awards may take the form  
of nil-cost share options or conditional 
awards which are granted by the 
Remuneration Committee and  
normally vest after three years on the 
achievement of demanding targets 
aligned to total shareholder return  
(TSR) and earnings per share (EPS).  
The full details of which are set out in  
the Annual Report of Remuneration.

Executive Directors are required to hold 
the share award for a further two years 
after vesting.

There is a claw back and malus 
arrangement in place should the need 
arise, for misstatement, performance 
error and misconduct by a participant.

The threshold amount 
payable is 20 per cent 
rising to a maximum 
payable of 150 per cent  
of base salary.

Details of the performance 
targets set for the year  
under review and 
performance against them 
are provided in the Annual 
Report on Remuneration. 
There is a sliding scale  
of targets set around 
financial performance. 

N/A

The LTIP award during the 
year will have a three-year 
performance period 
commencing on 1 April of 
that year and ending three 
years later on 31 March.

The maximum that can  
be saved is limited to  
£500 per month which is 
consistent with prevailing 
HMRC limits.

For Executive Directors  
the value of the normal 
maximum entitlement per 
annum is equivalent to 150 
per cent of base salary. In 
exceptional circumstances 
this can be increased to 
200 per cent of base salary.

50 per cent of the award is 
based on EPS and 50 per 
cent on TSR and if both 
achieve the minimum 
performance then 27.5 per 
cent of the award will vest, 
rising to 100 per cent of 
the award vesting for the 
maximum performance.

Element of pay

Fees payable to 
Non-Executive 
Directors

Purpose and  
link to strategy
To pay fees in line 
with those paid  
by other UK listed 
companies of 
comparable size.

Operation

Performance metrics

Maximum entitlement

The maximum available is 
subject to review of market 
rates every three years.

N/A

Fees are reviewed periodically and take 
into account market rates. Additional 
payments may be paid to the Senior 
Independent Non-Executive Director 
and to Chairs’ of Board Committees to 
reflect the additional responsibilities 
attached to these positions.

Non-Executive Directors do not 
participate in the Group’s incentive 
bonus arrangement, pension scheme 
or share-based awards.

There are no planned changes to the policy approved at the 2014 AGM other than the amendments to the annual bonus performance targets and  
the LTIP as set out below.

1. Annual bonus performance targets
The structure of the performance targets applicable to annual bonus awards to be made in a particular year will be set out in the implementation 
section of the annual report on remuneration which precedes that year rather than in this remuneration policy report. The actual targets will not be 
disclosed in advance as they are considered to be commercially sensitive information, however, the details of these will be disclosed retrospectively, 
provided they are not considered commercially sensitive at that time. 

Historically, Group profit before tax, as adjusted for acquisitions, disposals and other non-trading items, was the sole metric against which the annual 
bonus award was assessed. The policy has been amended to allow flexibility for the Committee to introduce other financial measures, if deemed 
necessary, to provide an appropriately balanced and stretching incentive. Again, such metrics will be disclosed in the implementation section.

2. Long Term Incentive Plan
Under the policy approved at the 2014 AGM, an award to an individual cannot exceed 100 per cent of that individual’s annual salary except in 
exceptional circumstances when up to 200 per cent of the annual salary is permitted.

From the 2015 AGM it is proposed that a new scheme be put in place as follows:

Element

LTIP opportunity

Performance targets

Holding period

Change

Reason for change

Increase in normal opportunity from  
100 per cent to 150 per cent of salary.

The LTIP arrangements have not been reviewed 
for a number of years; therefore a total review 
of the arrangements was undertaken. It was 
concluded that the opportunity levels were not 
reflective of the emphasis that the Committee 
places on performance related pay and the 
effectiveness of the LTIP opportunity as an 
incentive as compared to companies of a 
similar size. 

The specific TSR and EPS performance metrics 
applying to awards to be made under the  
LTIP in a particular year will be set out in the 
implementation section of the annual report  
on remuneration which precedes that year 
rather than in this remuneration policy report.

To enable the Committee to continue to  
ensure that the metrics remain appropriate 
from year-to-year without the need to seek 
shareholder approval to amend the policy,  
for instance, due to movements in the 
comparator group of companies.

A two-year post vesting holding period is 
applicable to the shares received on exercise  
of the LTIP award (after the sale of any shares 
to cover tax liabilities).

To further align with the interests  
of Shareholders.

Clawback and malus arrangement

Implementation of a claw back and malus 
arrangement for misstatement, performance 
error and misconduct by a participant.

To further align with the interests of Shareholders 
and following the 2014 update to the UK 
Corporate Governance Code.

Discretion
The Committee retains discretion to make any payments, notwithstanding that they are not in line with the policy set out above, where the terms of the 
payment were agreed at a time when the relevant individual was not a Director of the Company and, in the opinion of the Committee, the payment was 
not in consideration of the individual becoming a Director of the Company. 

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REMUNERATION POLICY REPORT CONTINUED

Recruitment policy
The recruitment policy is that new Directors will be entitled to participate in the short term and long term incentive plans on the same basis as that for 
existing Directors set out in the policy table, including the same limits on quantum of awards under those plans. Where the new Director is an internal 
candidate their level of pay will be based on their increasing role and responsibilities and in line with market rates. Any incentive awards made before 
their promotion will continue to apply. 

The Remuneration Committee reserves the right to make awards in addition to the normal participation in the Company’s incentive plans to a new 
Director to ‘buy out’ the awards to which the Director would have been entitled from their previous employer where it considers that this is necessary  
to attract the right person. Such awards may be made through a combination of performance and non-performance awards which reflect the profile  
of the awards foregone and which take into account the likelihood of the performance conditions of those awards being met, in order and so far as  
is possible to provide an equivalent opportunity which is overall no more generous than the awards foregone. 

Pay and conditions across the Group
The Committee does not directly consult with employees regarding the remuneration of the Executive Directors. However, when considering remuneration 
levels to apply, the Committee will take into account base pay increases, bonus payments and share awards made to the Company’s employees generally.

The following are the key aspects of how pay and employment conditions across the Group are taken into account when setting the remuneration  
of employees, including the Executive Directors:
•  the Group operates within the UK food sector and has many employees who carry out demanding tasks within the business;
•  all employees, including Directors, are paid by reference to the market rate;
•  performance is measured and rewarded through a number of performance related bonus schemes across the Group including LTIP share options  

for Executive Directors and senior executives;

•  performance measures are cascaded down through the organisation to individual businesses;
•  the Group offers employment conditions that are commensurate with a medium sized quoted company, including high standards of health and  

Where appropriate the Company may also pay reasonable relocation and related costs.

safety and equal opportunities; and

Termination policy
There are no termination or exit payments in any of the service contracts. Any sums payable up to the point of leaving will be considered by the 
Remuneration Committee and will include:
•  salary, benefits and pension – earnings up to the date of leaving as per the service agreement;
•  for a ‘good leaver’ only, any bonus earned (subject to the discretion of the Committee) – accrued and apportioned to the date of leaving;
•  for a ‘good leaver’ only, any share awards due, as per the rules of the scheme, apportioned to the date of leaving; and 
•  any pay in lieu of notice.

A leaver will be a ‘good leaver’ in the event of:
•  retirement;
•  redundancy;
•  illness, disability or injury;
•  death; or
•  in other circumstances if the Committee, in its discretion, considers it appropriate.

Overall policy
The Group’s policy is that the overall remuneration package offered should be sufficiently competitive to attract, retain and motivate high quality 
executives whilst giving consideration to salary levels in similar sized quoted companies in the sector and in the region. Their share-based awards (LTIP) 
are aligned with the long term progress of the Group and in line with the Shareholders’ interests. The bonus award is linked to the performance of the 
business based on key financial metrics. 

Service contracts
The Remuneration Committee’s current policy is not to enter into employment contracts with any element of notice period in excess of one year. Accordingly, 
the following Executive Directors have a one-year rolling contract: Adam Couch commencing 1 May 2006 (revised 1 August 2012), Mark Bottomley from 
1 June 2009 and Jim Brisby from 26 July 2010. For early termination the Remuneration Committee will consider the circumstances including any duty to 
mitigate loss and determine compensation payments accordingly.

The service contract for Martin Davey includes a one-year notice period from 1 May 2006 except in the case of a takeover of the Company when  
the notice period is two years for the first six months following the takeover. The contract also has special provisions relating to liquidated damages 
requiring that the notice period stipulated in the contract will be paid in full. These conditions were incorporated into new contracts several years ago 
when the Directors changed from contracts that had notice periods of up to three years. Whilst these contractual terms differ from the current policy, 
the Remuneration Committee has concluded that it would not be appropriate, in the circumstances, to seek to further amend the contractual terms 
agreed with this individual in 2006.

Non-Executive Directors
Each Non-Executive Director has an appointment letter – Steven Esom for three years from 12 November 2014, Kate Allum for three years from 1 July 2013 
and Mark Reckitt for three years from 1 May 2014. The continuing appointments are subject to annual re-election at the Company’s Annual General Meeting.

The remuneration of the Non-Executive Directors is determined by the Executive Directors and reflects:
•  the time, commitment and responsibility of their roles; 
•  that their fees are reviewed annually with consideration being given to market rates and the need to attract and retain individuals with the necessary 

skills and experience; and

•  that they do not participate in the Group’s incentive bonus arrangement, pension scheme or share-based awards.

Copies of the service contracts and letters of appointment are held at the Company’s Registered Office and will be available for inspection at the Annual 
General Meeting.

•  the Group operates Save As You Earn share schemes which are open to all eligible employees including Executive Directors. (It is worth noting  

that around 20 per cent of the work force holds shares in the Company.)

Reward scenario analysis (£’000)

Martin Davey

Maximum

On Target

Fixed

30%

35%

35%

1,289

60%

10%

30%

635

100%

389
500

0

1,000

1,500

2,000

2,500

3,000

Adam Couch

Maximum

On Target

Fixed

30%

35%

35%

2,507

60%

10%

30%

1,220

100%

737

0

500

1,000

1,500

2,000

2,500

3,000

30%

35%

35%

1,666

60%

10%

30%

815

100%

496

500

1,000

1,500

2,000

2,500

3,000

30%

35%

35%

1,666

60%

10%

30%

815

100%

496

500

1,000

1,500

2,000

2,500

3,000

Mark Bottomley

Maximum

On Target

Fixed

0

Jim Brisby

Maximum

On Target

Fixed

0

  Basic
  Bonus
  LTIP

The tables above illustrate the potential pay opportunities for the Executive Directors under three different scenarios for the year ending 31 March 2016.

•  Fixed – comprises fixed pay being base salary, benefits and pension.
•  On target – assumes the bonus performance achieves the first threshold where bonus equivalent to 20 per cent of the base salary would be payable 

and the mid-point of the LTIP award is achieved for both EPS and TSR giving a 62 per cent award.

•  Maximum – the maximum amount receivable for the bonus and LTIP award.

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ANNUAL REPORT ON REMUNERATION FOR THE YEAR ENDED 31 MARCH 2015

The Remuneration Committee recommends to the Board the policy for the Executive Director’s remuneration including terms and conditions of service,  
the performance conditions for the annual cash bonus and long term incentive schemes, and the total remuneration packages for senior executives.

Directors’ remuneration (audited)
The table below sets out the single figure remuneration details of the Directors for the reporting year: 

£’000

2015

2014

2015

2014

2015

2014

2015

2014

2015

2014

2015

2014

2015

2014

Salary and fees

Benefits

Bonus

LTIP

SAYE

Pension

Total

Executive Directors

Mark Bottomley

Jim Brisby

Adam Couch

Martin Davey

Bernard Hoggarth*

Non-Executive 

Directors

Kate Allum 

Steven Esom 

Mark Reckitt#

John Worby*

Payment to past 

Directors

Patrick Farnsworth*

379

341

562

377

102

369

331

542

586

300

28

28

29

29

10

29

28

31

31

28

569

511

843

565

–

1,761

2,128

124

147

2,488

172

154

252

272

139

989

537

483

712

712

–

2,444

45

50

45

17

34

50

–

51

–

157

16

151

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

128

110

149

167

167

721

–

–

–

–

–

–

Total emoluments

1,918

2,279

124

147

2,488

989

2,444

721

–

–

–

13

–

13

–

–

–

–

–

–

13

–

28

–

–

–

76

68

112

75

20

74

66

108

135

60

1,589

1,431

772

717

2,258

1,082

1,771

1,191

132

694

28

351

443

7,181

4,456

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

45

50

45

17

34

50

–

51

–

157

16

151

28

351

443

7,338

4,607

*  Until retirement.
#  From appointment.

As reported last year the Executive Directors had pay awards in the year of 2.7 per cent which was in line with the annualised increase in the Retail 
Prices Index (RPI) as at 28 February 2014.

Martin Davey has also reduced his working hours as Chairman and his salary has therefore been adjusted accordingly.

Date of grant

Options granted

Vesting performance

Shares awarded

Average share price

Value of shares

Mark Bottomley

Jim Brisby

Adam Couch

Martin Davey

1 June 2012

1 June 2012

1 June 2012

1 June 2012

44,600

40,100

59,100

59,100

87.1%

87.1%

87.1%

87.1%

38,869 

34,947 

51,505 

51,505 

1,382p

1,382p

1,382p

1,382p

£537,170

£482,968

£711,799

£711,799

The value of the LTIP for the year ended 31 March 2014 relates to awards, made in 2011, with a performance criteria based on the three years ended 
31 March 2014 that vested in June 2014, calculated at a vesting share price of 1,189 pence. The EPS element of the award did not achieve its performance 
target but 49.6 per cent was achieved of the TSR measure giving an overall award of 24.8 per cent and this is reflected in the 2014 column of the table on 
page 62.

The value of the SAYE options relates to awards granted 3, 5 or 7 years ago that have had their full contribution paid by the Executive and have been 
exercised in the year. The award in 2015 exercised by Martin Davey had an exercise price of 579 pence per share and a market value of 1,407 pence  
and the notional gain is shown in the 2015 column of the table on page 62. Similarly the options exercised in 2014 by Jim Brisby had an exercise price 
of 474 pence and a market price of 1,262 pence and this notional gain is shown in the 2014 column of the table on page 62.

Annual bonus arrangement
The bonus scheme in operation is based on the achievement of Group profit targets which are set having regard to the Company’s budget, historical 
performance and market outlook for the year. The actual 2016 targets are not disclosed as they are considered to be commercially sensitive. The targets 
will be declared retrospectively in the 2016 Annual Report, provided they are not considered commercially sensitive at that time. There are four bonus 
profit targets triggering awards of 20 per cent, 50 per cent, 100 per cent and 150 per cent of base salaries with a straight line pro-rata award for profits 
falling between the targets. There is a fixed sum paid out at the half year stage based on the achievement of the half year target.

The net profit targets, which may be adjusted to take into account acquisitions and disposals and other non-trading items which arise during the year, 
ranged, in 2015, from £52.1 million to £60.6 million. The performance in the year, before charging bonus awards, exceeded the maximum profit target 
resulting in a bonus award of 150 per cent of salary. This award is reflected in the table on page 62.

The number of Directors who were active members of the money purchase pension scheme in the year was two (2014: three).

Payments to past Directors (audited)
Bernard Hoggarth, who was previously the Group’s Chief Executive until August 2012, stepped down to the role of Commercial Director before retiring 
from the business at the end of July 2014 and his remuneration to that date is shown in the table on page 62. 

The Committee considered Bernard to be a good leaver, as defined on page 60, and therefore it was within their discretion to award him a bonus  
(on the same basis as the other Executive Directors) apportioned to the date of retirement. 

In accordance with the rules of the LTIP he remains in the scheme, as a good leaver, and any award is pro-rated to the date of retirement. The award 
which is expected to vest in June 2015, has been adjusted accordingly.

Benefits principally comprise health insurances, personal tax advice, pensions advice and Company car allowance.

Payments applicable to Bernard Hoggarth since ceasing to be a Director:

Pension consists of contributions of up to 20 per cent of base salary which are paid either into a defined contribution pension scheme or are received  
as a cash allowance in lieu of the pension contribution, or, as a combination of both.

Long Term Incentive Plan
The Remuneration Committee awards nil-cost options under the LTIP scheme in order to ensure that Executive Directors and senior management are 
involved in the longer term success of the Group. Options can only be exercised if certain performance criteria are achieved by the Group as follows:
•  50 per cent of each award is subject to an earnings per share (EPS) target measured against average annual increases in the retail price index (RPI) 
over a three-year period. The EPS target allows 25 per cent of the shares subject to the target to vest at an average annual outperformance above  
RPI of 3 per cent and 100 per cent of the shares to vest at an average annual outperformance of 7 per cent with outperformance between 3 and  
7 per cent rewarded pro-rata.

•  50 per cent are aligned to a total shareholder return (TSR) target measured against a comparable group of companies over a three-year period.  

The TSR target allowed 30 per cent of the shares subject to the target to vest at the 50th percentile and 100 per cent at the 75th percentile with 
performance between the 50th and 75th percentiles rewarded pro-rata.

The comparison companies used besides Cranswick are: Associated British Foods plc, AG BARR plc, Britvic plc, Carrs Milling Industries plc, Dairy Crest 
Group plc, Devro plc, Greencore Group plc, Hilton Food Group plc, Kerry Group plc, McBride plc, Premier Foods plc, and Tate and Lyle plc.

The Remuneration Committee, which decides whether performance conditions have been met, considers EPS and TSR to be the most appropriate 
measures of the long term performance of the Group.

The value of the LTIP for the year ended 31 March 2015 relates to awards made in 2012 with a performance criteria based on the three years ended 
31 March 2015 that will vest in June 2015, calculated at the average price for the three months ending on 31 March 2015 of 1,382 pence. It is estimated 
that the EPS element of the award will achieve a performance target of 91.1 per cent and for the TSR element a target of 83.2 per cent and an overall 
share award of 87.1 per cent which is reflected in the table above and on page 63.

Bonus

LTIP (vesting in June 2015)

Total

£’000

153

483

636

Bernard has also retained a pro-rated proportion of his award made under the LTIP in 2013 which may vest in June 2016, subject to performance,  
over a maximum of 12,089 shares.

John Worby received until his retirement fees of £17,000, and this is shown on page 62.

No termination payments were made to these Directors.

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ANNUAL REPORT ON REMUNERATION FOR THE YEAR ENDED 31 MARCH 2015 CONTINUED

Performance graph – Total Shareholder Return (unaudited)
The graph below shows the percentage change (from a base of 100 in May 2009) in the Total Shareholder Return (with dividends reinvested) for each of 
the last six years on a holding of the Company’s shares against the corresponding change in a hypothetical holding in the shares of the FTSE 350 Food 
Producers and Processors Price Index (FTSE FPP) and the FTSE All Share Index (FTSE All Share). The FTSE FPP and the FTSE All Share were chosen as 
representative benchmarks of the sector and the market as a whole for the business.

400

350

300

250

200

150

100

50

0

2009

2010

2011

2012

2013

2014

2015

  Cranswick 

  FTSE All Share 

  FTSE 350 Food Producers

Source: Investec

The table below illustrates the change in the total CEO remuneration over a period of six years, with the bonus awards in those years and the LTIP 
vesting awards set against a percentage of the maximum available.

£’000

Base salary

Benefits

Pension

Bonus

LTIP

CEO total remuneration

Bonus award against maximum opportunity

LTIP vesting against maximum opportunity

2010

464

24

93

705

172

1,458

97%

85%

2011

483

25

97

107

207

919

2012

508

28

102

453

243

2013

505

28

86

639

171

2014

542

31

108

252

149

1,334

1,429

1,082

14%

100%

56%

93%

80%

43%

31%

25%

2015

562

29

112

843

712

2,258

100%

87%

Bernard Hoggarth was the chief executive up to August 2012 and from that date Adam Couch fulfils the role.

Change in total remuneration of the Chief Executive compared to employees (unaudited)
The table below shows the percentage change from 2014 to 2015 in the Chief Executives salary compared to the change for all permanent employees 
of the business (excluding all Board Directors).

Chief Executive

All other employees excluding all Board Directors

Total pay

Salary

Benefits

108%

7%

4%

6%

-6%

-2%

Bonus

345%

38%

Relative importance of the spend on pay (unaudited)
The table below shows the total remuneration paid across the Group together with the total dividend paid in respect of 2015 and the preceding financial year.

Pay against distributions

Remuneration paid to all employees*

Total dividends paid in the year

* Includes the impact of pay awards and growth in employee numbers.

64

2015 
£’000

2014 
£’000

Change 
%

119,077

107,090

15,995

14,903

11

7

Share options (audited)
Details of the nil-cost LTIP options granted in the year under the LTIP are set out below:

Date of grant

Basis of award

Number of shares

Share price at grant

Face value of shares

Vesting at minimum 
performance

End of performance 
period

Mark Bottomley

24 June 2014

100% of salary

30,600

Jim Brisby

24 June 2014

100% of salary

27,500

Adam Couch

24 June 2014

100% of salary

45,300

Martin Davey

24 June 2014

100% of salary

30,400

1,277p 

1,277p 

1,277p 

1,277p 

£390,762

£351,175

£578,481

£388,208

27.5%

27.5%

27.5%

27.5%

31 March 2017

31 March 2017

31 March 2017

31 March 2017

The awards are exercisable between 1 June 2017 and 1 June 2024, subject to performance. 50 per cent of the award depends on the performance of  
EPS and 50 per cent on TSR for the period from 1 April 2014 to 31 March 2017. If the minimum performance was achieved the EPS element would  
give 25 per cent and the TSR element would give 30 per cent, overall 27.5 per cent of the grant would vest.

The interests of the Executive Directors in the LTIP and SAYE schemes were as follows:

Long Term Incentive Plan (audited)

Year of award

Mark Bottomley

Jim Brisby

Adam Couch

Martin Davey

Bernard Hoggarth

2011

2012

2013

2014

2011

2012

2013

2014

2011

2012

2013

2014

2011

2012

2013

2014

2011

2012

2013

At 1 April  
2014  

Number

10,813

44,600

33,500

Granted in  
the year  
Number

–

–

–

–

30,600

9,226

40,100

30,100

–

–

–

–

27,500

12,524

59,100

49,200

–

–

–

–

45,300

14,086

59,100

53,100

–

–

–

–

30,400

14,086

51,600

27,200

–

–

–

Exercised in  
the year  
Number

(10,813)

–

–

–

(9,226)

–

–

–

(12,524)

–

–

–

(14,086)

–

–

–

(14,086)

Lapsed In  
the year  
Number

–

(5,731)

–

–

–

(5,153)

–

–

–

(7,595)

–

–

–

(7,595)

–

–

–

–

–

(16,625)

(15,111)

At 31 March  
2015  
Number

–

38,869

33,500

30,600

–

34,947

30,100

27,500

–

51,505

49,200

45,300

–

51,505

53,100

30,400

–

34,975

12,089

Exercise price  

Market  
price at grant  

p

nil

nil

nil

nil

nil

nil

nil

nil

nil

nil

nil

nil

nil

nil

nil

nil

nil

nil

nil

p

785

801

1,127

1,266

785

801

1,127

1,266

785

801

1,127

1,266

785

801

1,127

1,266

785

801

1,127

The performance periods run for three years from 1 April in each year and conclude on 31 March three years later and are exercisable on the attainment 
of certain performance criteria detailed on pages 58 and 59. The range of exercise dates are 1 June 2015 to 1 June 2024.

The LTIP, issued in 2012, which vests in June 2015, will achieve 91.1 per cent of the EPS target and 83.2 per cent of the TSR measure giving a share award of 
87.1 per cent. Of the original award, as shown above, 12.9 per cent will therefore lapse except in the case of Bernard Hoggarth where 32.2 per cent lapses. 

The following Directors exercised LTIP share options during the year:

Mark Bottomley

Jim Brisby

Adam Couch

Martin Davey

Bernard Hoggarth

Number

10,813

9,226

12,524

14,086

14,086

Date exercised

9 June 2014

1 December 2014

9 June 2014

9 June 2014

9 June 2014

Exercise price 
p

Market price 
p

Notional gain 
£’000

nil

nil

nil

nil

nil

1,280.77

1,457.50

1,280.77

1,280.77

1,280.77

138

134

160

180

180

65

Cranswick plc Annual Report & Accounts 2015Cranswick plc Annual Report & Accounts 2015STRATEGIC REPORTFINANCIAL STATEMENTSSHAREHOLDER INFORMATIONHIGHLIGHTSCORPORATE GOVERNANCEREMUNERATION COMMITTEE REPORT CONTINUED
ANNUAL REPORT ON REMUNERATION FOR THE YEAR ENDED 31 MARCH 2015 CONTINUED

Savings related share option scheme (audited)

Mark Bottomley

Jim Brisby

Adam Couch

Martin Davey

Year of award

2011

2014

2013

2014

2009

2011

2014

2011

2014

At 1 April 
2014  

Number

2,590

–

982

–

2,484

936

–

1,554

–

Granted in 
year 
Number

Exercised in 
year 
Number

Lapsed in 
year 
Number

At 31 March 
2015 
Number

Exercise price 
p

Range of exercise dates

–

1,276

–

1,276

–

–

1,276

–

758

–

–

–

–

–

–

–

(1,554)

–

–

–

–

–

–

–

–

–

–

2,590

1,276

982

1,276

2,484

936

1,276

–

758

579 1 Mar 2017 – 1 Sep 2017

1,187 1 Mar 2020 – 1 Sep 2020

916 1 Mar 2017 – 1 Sep 2017

1,187 1 Mar 2020 – 1 Sep 2020

474 1 Mar 2016 – 1 Sep 2016

579 1 Mar 2019 – 1 Sep 2019

1,187 1 Mar 2020 – 1 Sep 2020

579 1 Mar 2015 – 1 Sep 2015

1,187 1 Mar 2018 – 1 Sep 2018

The Executive Directors are eligible, as are other employees of the Group, to participate in the SAYE scheme, which by its nature does not have 
performance conditions. 

The following Executive Director exercised savings related share options during the year:

Martin Davey

Number

Date exercised

Exercise price 
p

Market price 
p

Notional gain 
£’000

1,554 17 March 2015

579

1,407

13

Market price of shares
The market price of the Company’s shares at 31 March 2015 was 1,373 pence per share. The highest and lowest market prices during the year for each 
share option that was unexpired at the end of the year are as follows:

Options in issue throughout the year

Options issued during the year:

– SAYE

– LTIP

Directors’ interests (audited)

Mark Bottomley

Jim Brisby 

Adam Couch 

Martin Davey

Steven Esom

Mark Reckitt

Highest (pence)

Lowest (pence)

1,499

1,173

1,447

1,499

1,310

1,207

LTIP (Unvested, 
subject to 
performance)

LTIP (Vested*, 
unexercised)

SAYE (Non-
performance 
related)

Number of  
shares held

Number of shares 
held as a % of  
base salary

64,100

57,600

94,500

83,500

–

–

38,869

34,947

51,505

51,505

–

–

3,866

2,258

4,696

758

–

–

27,367

58,576

82,940

200,726

1,441

1,300

99

236

203

731

–

–

Target %

200

200

200

200

–

–

* LTIP awards are due to vest in June 2015 with the performance criteria now completed.

The share price at 31 March 2015 of 1,373p was used in calculating the percentage figures shown above.

Kate Allum has no interests in the Company at the present time.

The Remuneration Committee has agreed that Executive Directors should build up a shareholding equivalent to 200 per cent of gross base salary over  
a five-year period, following the adoption of this policy in 2015.

There have been no further changes to the above interests in the period from 1 April 2015 to 18 May 2015. 

The Remuneration Committee
The Remuneration Committee is responsible to the Board and comprises of the Non-Executive Directors Steven Esom (Chair), Kate Allum and Mark 
Reckitt. Their experiences and suitability are highlighted in their biographical details on page 45. The Chairman attends the meetings, along with the 
Chief Executive and the Group Finance Director, in an advisory capacity as and when requested and the Company Secretary attends the meetings as 
secretary to the Committee. No individual is involved in decisions relating to their own remuneration.

Role of the Remuneration Committee and principles of remuneration policy
The principal role of the Remuneration Committee is to determine and agree with the Board the policy for all aspects of the Executive Directors’ 
remuneration including:
•  reviewing the ongoing relevance and effectiveness of the Group remuneration policy;
•  determine the remuneration of the Company’s Executive Directors and other senior executives earning in excess of £150,000 per annum to make 

certain that they are aligned to the Group’s strategy and goals;
•  monitor the remuneration of the Group’s other senior executives;
•  approve the design of the Executive Directors’ and the Group’s senior executives annual bonus arrangement; 
•  approve the level and appropriateness of the long term incentive plan (LTIP) for the Executive Directors and senior executives; and
•  listen to and consider any Shareholders views relating to Directors’ remuneration as expressed at the AGM.

It also undertakes a regular review of the incentive plans to ensure that they remain appropriate to the Company’s current circumstances, prospects  
and strategic priorities and that, in particular, the remuneration policy adopted is aligned with and based on the creation of value for Shareholders  
and provides appropriate incentives for management to achieve this objective without taking inappropriate business risks. The Committee also reviews 
and notes annually the remuneration trends across the Group and any major changes in employee benefit structures.

Activities of the Committee
The Committee met on six occasions in the year ended 31 March 2015 to consider the following matters:
•  review the Executives Directors’ and other senior executives’ base salaries;
•  set corporate and personal objectives for the year ended 31 March 2015 annual bonus arrangements for Executive Directors and senior executives;
•  assess the performance against the targets set for the Executive Directors’ bonus arrangements for the year ended 31 March 2014;
•  approve the outturn of the performance criteria for the Long Term Incentive awards which were granted in 2011;
•  approve the Long Term Incentive awards granted in 2014;
•  recommend to the Board for approval the issue of the Company’s Save As You Earn (SAYE) share scheme for 2014 which is available to all  

eligible employees; 

•  the benchmarking exercise against Cranswick’s peer group, which was carried out by AON Hewitt, benchmarking the base salaries of the Executive 

Directors against market rates for review in May 2015;

•  discussed a new LTIP arrangement for 2015 onwards as drafted by PricewaterhouseCoopers;
•  reviewed the issue of share options to all eligible employees in accordance with the Company’s SAYE scheme; and
•  consideration continues to be given to the requirements of the new reporting regulations.

Advisers to the Committee
The Committee keeps itself fully informed on the developments within the industry and in the field of remuneration and seeks advice from external 
advisers where appropriate. AON Hewitt, which is independent and has no connection to Cranswick, has been retained by the Remuneration Committee 
for advice throughout the year. AON Hewitt provides no other services to the Company though it is now part of the AON Corporation group of companies 
which also provide insurance broking services to the Group. £8,500 was paid to AON Hewitt in the year. The Committee is satisfied that the provision of 
such services does not create any conflicts of interest. In addition PricewaterhouseCoopers continue to give advice to the Remuneration Committee on 
share option awards and other benefit schemes, for which £7,090 was paid to them in the year. PricewaterhouseCoopers are now also tax advisers to the 
Group. The Committee is of the opinion that such services do not create a conflict of interest. The Committee believes the advice given during the year 
from both AON Hewitt and PricewaterhouseCoopers has been independent, relevant and objective.

Statement of Shareholders voting (unaudited)
The resolutions to approve the 2014 Remuneration Committee Report and the Directors’ Remuneration Policy were passed on a show of hands at the 
Company’s last AGM held on 28 July 2014. 

The votes cast by proxy in respect of those resolutions were:

Remuneration Committee report

For

Against

Withheld

Directors’ Remuneration policy

For

Against

Withheld

Number

31,446,591

252,334

5,207,289

Number

25,980,833

9,705,867

1,219,514

%

99.2

0.8

%

72.8

27.2

The Committee have acknowledged the level of the vote against on the Directors’ Remuneration Policy and seek to amend the policy in particular with 
reference to the LTIP scheme. This is discussed in more detail in the letter from the Chair on page 55.

On behalf of the Board

Steven Esom
Chair of the Remuneration Committee
18 May 2015

66

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The Directors submit their report and the audited accounts of the Group for the year ended 31 March 2015.

–  Allot shares and disapply pre-emption rights in connection with a rights issue

Dividends

Interim dividend per share paid on 23 January 2015

Final dividend per share proposed

2015

10.6p

23.4p

2014

10.0p

22.0p

This authorises the Directors to allot relevant securities and empowers the Directors to allot equity securities and to sell treasury shares for cash  
in connection with a rights issue. This is in addition to the authority to allot shares and the disapplication of pre-emption rights contained in the 
authorities mentioned above. The nominal value of ordinary shares which the Directors may allot in the period up to the next Annual General Meeting,  
to be held on 27 July 2015, is limited to £1,632,308 which represented approximately 33 per cent of the Company’s issued ordinary share capital 
(excluding treasury shares) as at 6 June 2014. The Directors do not have any present intention of exercising this authority and power. This authority  
will expire at the end of the Annual General Meeting to be held on 27 July 2015.

Total dividend

£16.7m

£15.7m

–  To buy own shares

Subject to approval at the Annual General Meeting, the final dividend will be paid in cash or scrip form on 4 September 2015 to members on the 
register at the close of business on 3 July 2015. The shares will go ex-dividend on 2 July 2015.

Distributions, capital raising and share repurchases
The proposed final dividend for 2015 together with the interim paid in January 2015 amount to 34 pence per share which is 6.3 per cent higher than 
the previous year. Share capital increased by 293,857 shares. The increase comprised 245,310 of shares issued relating to share options exercised during 
the year and 48,547 of shares issued in respect of scrip dividends.

Directors and their interests
Details of the Directors’ beneficial interests in the ordinary shares of the Company and in share options over the ordinary share capital of the Company 
are included in the Remuneration Committee Report on pages 55 to 67.

In accordance with the recommendations of the UK Corporate Governance Code, all Directors will stand for re-election at the forthcoming Annual 
General Meeting.

Major Shareholders
The Company has been informed of the following significant holdings of voting rights in the ordinary shares of the Company:

Invesco Perpetual

Woodford Investment Management

Wellington Management

Legal & General Investment Management

Fidelity Management & Research

Standard Life Investments

Jupiter Asset Management

At 31 March 2015

Number of shares

% of issued share 
capital

12,608,065

25.60

3,429,770

2,822,923

2,266,457

1,824,993

1,637,125

1,534,677

6.96

5.73

4.60

3.71

3.32

3.12

There have been no notifications of any significant changes to these shareholdings as at 18 May 2015.

Share capital structure
The Company has one class of shares, being ordinary shares of 10 pence each. The allotted and fully paid up share capital is shown in Note 23. There are 
no special rights pertaining to any of the shares in issue.

The Directors of Cranswick plc have received limited authority to disapply Shareholders’ pre-emption rights in certain circumstances, to authorise the 
Company to buy back a proportion of the Company’s share capital and to allow the Directors to allot shares. Further resolutions will be placed before 
the Annual General Meeting to be held on 27 July 2015 to renew these powers.

At the last Annual General Meeting the Directors received authority from the Shareholders to:

–  Allot Shares

This gives Directors the authority to allot authorised but unissued shares and maintains the flexibility in respect of the Company’s financing arrangements. 
The nominal value of ordinary shares which the Directors may allot in the period up to the next Annual General Meeting, to be held on 27 July 2015, is 
limited to £1,632,308 which represented approximately 33 per cent of the issued share capital (excluding treasury shares) as at 6 June 2014. The Directors 
do not have any present intention of exercising this authority other than in connection with the issue of ordinary shares in respect of the scrip dividend 
offer and the Company’s share option plans. This authority will expire at the end of the Annual General Meeting to be held on 27 July 2015.

–  Disapplication of rights of pre-emption

This disapplies rights of pre-emption on the allotment of shares by the Company and the sale by the Company of treasury shares. The authority will allow 
the Directors to allot equity securities for cash pursuant to the authority to allot shares mentioned above, and to sell treasury shares for cash, on a pro-rata 
basis to existing Shareholders (but subject to any exclusion or arrangements as the Directors consider necessary or expedient in relation to fractional 
entitlements, any legal, regulatory or practical problems or costs under the laws or regulations of any overseas territory or the requirements of any 
regulatory body or stock exchange) and otherwise on a pro-rata basis up to an aggregate nominal amount of £244,846, representing 5 per cent of the 
Company’s issued share capital as 6 June 2014. This authority will expire at the end of the Annual General Meeting to be held on 27 July 2015.

This authority allows the Company to buy its own shares in the market, as permitted under the Articles of Association of the Company, up to a limit 
of 10 per cent of the Company’s issued share capital. The price to be paid for any share must not be less than 10 pence, being the nominal value  
of a share, and must not exceed 105 per cent of the average middle market quotations for the ordinary shares of the Company as derived from the 
London Stock Exchange Daily Official List for the five business days immediately preceding the day on which the ordinary shares are purchased. The 
Directors have no immediate plans to exercise the powers of the Company to purchase its own shares and undertake that the authority would only 
be exercised if the Directors were satisfied that a purchase would result in an increase in expected earnings per share and was in the best interests 
of the Company at the time. This authority will expire at the end of the Annual General Meeting to be held on 27 July 2015. The Directors would 
consider holding any of its own shares that it purchases pursuant to this authority as treasury shares.

The Company did not repurchase any shares during the year and at the year end the Group held no treasury shares.

The Company is not aware of any agreements between Shareholders that may result in restrictions on the transfer of securities and for voting rights.

There are no restrictions on the transfer of ordinary shares in the Company other than where certain restrictions may apply from time to time, on the 
Board of Directors and other senior executive staff, which is imposed by laws and regulations relating to insider trading laws and market requirements 
relating to close periods.

Capital structure
The primary objective of the Group’s capital management is to ensure that it maintains a strong credit rating and healthy capital ratios in order to 
support its business and maximise value for Shareholders and other stakeholders.

The Group regards its Shareholders’ equity and net debt as its capital and manages its capital structure and makes adjustments to it in light of changes in 
economic conditions. To maintain or adjust the capital structure, the Group may adjust the dividend payment to Shareholders, return capital to Shareholders 
or issue new shares. No changes were made to the objectives, policies or processes during the years ended 31 March 2014 and 31 March 2015.

The Group’s capital structure is as follows:

Net debt (Note 26)

Cranswick plc Shareholders’ equity

Capital employed

2015
£’m

17.3

332.4

349.7

2014
£’m

17.0

302.7

319.7

Change of control
There are no agreements that the Company considers significant and to which the Company is party that would take effect, alter or terminate upon 
change of control of the Company following a takeover bid other than the following:

The Company is party to a number of banking agreements which upon a change of control of the Company are terminable by the bank upon the 
provision of ten working days’ notice, and there are no agreements between the Company and its Directors or employees providing for compensation  
for loss of office or employment (whether through resignation, purported redundancy or otherwise) that occurs because of a takeover bid other than  
as stated in the Remuneration Committee Report relating to Martin Davey.

Long Term Incentive Plan
In the event of a general offer being made to acquire part or all of the issued share capital of the Company as a result of which the offeror may 
acquire control of the Company, award holders under the Cranswick plc Long Term Incentive Plan (LTIP) will have an opportunity to exercise their 
awards either:
1)  immediately before the time at which the change of control of the Company occurs or any condition subject to which the offer is made has been 
satisfied (Take-over Date) but conditional on the Take-over Date occurring, if the Remuneration Committee issues a written notice in advance  
of the Take-over Date to award holders; or

2)  at any time within six months following the Take-over Date, in any other case.

In the event that the Court sanctions a scheme of arrangement under Part 26 of the Companies Act 2006 in connection with a scheme for the 
Company’s reconstruction or amalgamation with another company, award holders under the LTIP may exercise their awards during the six-month  
period commencing on the date upon which the scheme of arrangement is sanctioned by the Court. The LTIP also contains provisions enabling award 
holders to exercise their awards if a person becomes entitled to issue a compulsory acquisition notice under the provisions relating to the compulsory 
acquisition of a company set out in the Companies Act 2006. The period allowed for exercise in these circumstances is any time up to the seventh  
day before the final day upon which that person remains entitled to serve such a notice.

68

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The Group has considerable financial resources together with strong trading relationships with its key customers and suppliers. As a consequence,  
the Directors believe that the Group is well placed to manage its business risk successfully.

After reviewing the available information, including business plans and making enquiries, the Directors have a reasonable expectation that the Group 
has adequate resources to continue in operational existence for the foreseeable future. For this reason, they continue to adopt the going concern basis 
in preparing the financial statements.

In September 2014 the FRC updated the UK Corporate Governance Code and whilst this report includes disclosures that reflect the 2012 edition of the 
Code, we have looking forward ensured that for the year ending 31 March 2016 we are operating in accordance with the 2014 edition of the Code.

Disclosure required under Listing Rule 9.8.4R
The only information that is applicable to the Company in respect of the requirements of the Listing Rule 9.8.4R is the details of the Long Term 
Incentive Scheme which can be located in the Remuneration Committee Report on pages 55 to 67.

Auditors
A resolution to reappoint Ernst & Young LLP as independent external auditor will be proposed at the Annual General Meeting.

Directors’ statement as to disclosure of information to Auditors
The Directors who were members of the Board at the time of approving the Directors’ Report are listed on pages 44 and 45. Having made enquiries  
of fellow Directors and of the Company’s Auditors, each of these Directors confirm that:
•  to the best of each Director’s knowledge and belief, there is no information relevant to the preparation of their report of which the Company’s 

Auditors are unaware; and

•  each Director has taken all the steps a Director might reasonably be expected to have taken to be aware of relevant audit information and to 

establish that the Company’s Auditors are aware of that information.

Directors’ Responsibility Statement
Each of the Directors of the Board listed on pages 44 and 45 confirms that to the best of their knowledge:
•  the Financial Statements, prepared in accordance with IFRS as adopted by the European Union, give a true and fair review of the assets, liabilities, 

financial position and results of Cranswick and its subsidiaries included in the consolidation taken as a whole; and

•  the Directors’ Report and the Strategic Report include a fair review of the development and performance of the business and the position of 

Cranswick and its subsidiaries included in the consolidation taken as a whole, together with a description of the principal risks and uncertainties  
that they face. 

By order of the Board

Malcolm Windeatt
Company Secretary
18 May 2015

Company number: 1074383

DIRECTORS’ REPORT CONTINUED

Change of control continued
In each case, the proportion of the awards that are capable of exercise depends on the extent to which the performance targets (as adjusted or 
amended) have been satisfied.

Financial instruments
Functional currency
The functional currency of all Group undertakings is Sterling. 

Foreign currency risk
The main foreign exchange risk facing the Group is in the purchasing of charcuterie products. The currency involved is the Euro. The policy of the Group 
is to seek to mitigate the impact of this risk by taking out forward contracts for up to twelve months ahead and for amounts that commence at 
approximately 25 per cent of the requirement and move progressively towards full cover. The Group Finance Director is consulted about the key 
decisions on currency cover.

Interest rate risk
The Group’s current policy is to manage its cost of borrowing using a mix of fixed and variable rate debt. Whilst fixed rate interest-bearing debt is  
not exposed to cash flow interest rate risk, there is no opportunity for the Group to enjoy a reduction in borrowing costs in markets where rates are 
falling. In addition, the fair value risk inherent in fixed rate borrowing means that the Group is exposed to unplanned costs should debt be restructured 
or repaid early as part of the liquidity management process. In contrast, whilst floating rate borrowings are not exposed to changes in fair value,  
the Group is exposed to cash flow risk as costs increase if market rates rise. The Group has reduced its borrowings significantly in recent years and  
at 31 March 2015 gearing had fallen to 5 per cent (2014: 6 per cent). Given this conservative debt structure the Group has not fixed the interest rate  
on any part of its current facility. The Board will keep this situation under constant review and will fix the interest rate on a proportion of the Group’s 
borrowings at such time as it becomes appropriate to do so. The monitoring of interest rate risk is handled entirely at head office, based on the monthly 
consolidation of cash flow projections and the daily borrowings position.

Credit risk
Practically all sales are made on credit terms, the majority of which are to the major UK food retailers. Overdue accounts are reviewed at monthly 
management meetings. The incidence of bad debts is low. For all major customers, credit terms are agreed by negotiation and for all other customers, 
credit terms are set by reference to external credit agencies and/or commercial awareness. Every attempt is made to resist advance payments to 
suppliers for goods and services; where this proves commercially unworkable, arrangements are put in place, where practical, to guarantee the 
repayment of the monies in the event of default.

Liquidity risk
The Group has historically been very cash-generative. The bank position for each site is monitored on a daily basis and capital expenditure is approved 
at local management meetings at which at least two members of the main Board are present and reported at the subsequent monthly main Board 
meeting. Major projects are approved by the main Board. Each part of the Group has access to the Group’s overdraft facility and all term debt is arranged 
centrally. The Group renewed its bank credit facilities in March 2014. The facility is made up of a revolving credit facility of £120.0 million including  
a committed overdraft facility of £20.0 million. The Group manages the utilisation of the revolving credit facility through the monitoring of monthly 
consolidated cash flow projections and the daily borrowings position. The current facility extends the maturity of the Group’s available financing to 
more than three years, providing it with reduced liquidity risk and medium term funding to meet its objectives. Unutilised facilities at 31 March 2015 
were £101.9 million (2014: £102.2 million).

Articles of Association
The Company’s Articles of Association may only be amended by a special resolution at a general meeting of the Shareholders.

Annual General Meeting and special business to be transacted at the Annual General Meeting
The notice convening the Annual General Meeting can be found in the separate Notice of Annual General Meeting accompanying this Report 
and Accounts.

Details of the Special Business to be transacted at the Annual General Meeting are contained in the separate letter from the Chairman which also 
accompanies this Report and Accounts, and covers the Directors’ authority to allot shares, the partial disapplication of pre-emption rights and the 
authority for the Company to buy its own shares.

Greenhouse Gas Emissions
Details of the Group’s Greenhouse Gas Emissions are included within the Corporate Social Responsibility section on pages 36 to 41.

Employment policies
The Group’s policy on employee involvement is to adopt an open management style, thereby encouraging informal consultation at all levels about 
aspects of the Group’s operations. Employees participate directly in the success of the business by participation in the SAYE share option schemes.

Employment policies are designed to provide equal opportunities irrespective of race, colour, nationality, religion, sex, martial status, family status, 
sexual orientation, disability or age. Full consideration is given to applications for employment by and the continuing employment, training and career 
development of disabled people.

Going concern
The Group’s business activities, together with the factors likely to affect its future development, performance and position are set out in the review of 
activities. The financial position of the Group, its cash flows, liquidity position and borrowing facilities are described above, as are the Group’s objectives, 
policies and processes for managing its capital; its financial risk management objectives; details of its financial instruments and hedging activities; and 
its exposure to credit risk and liquidity risk.

70

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IN RELATION TO THE ANNUAL REPORT AND FINANCIAL STATEMENTS

INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF CRANSWICK PLC

The Directors are responsible for preparing the Annual Report and the Group financial statements in accordance with applicable United Kingdom law 
and regulations. Company law requires the Directors to prepare Group financial statements for each financial year. Under that law, the Directors are 
required to prepare Group financial statements under IFRSs as adopted by the European Union. 

Opinion on financial statements
In our opinion:
•  the financial statements give a true and fair view of the state of the Group’s and of the parent company’s affairs as at 31 March 2015 and of the 

Under Company Law the Directors must not approve the Group financial statements unless they are satisfied that they give a true and fair view of the 
state of affairs of the Group and of the profit or loss of the Group for that period. In preparing the Group financial statements the Directors are 
required to:
•  present fairly the financial position, financial performance and cash flows of the Group; 
•  select suitable accounting policies in accordance with IAS 8: Accounting Policies, Changes in Accounting Estimates and Errors and then apply them 

consistently;

•  present information, including accounting policies, in a manner that provides relevant, reliable, comparable and understandable information; 
•  make judgements that are reasonable; 
•  provide additional disclosures when compliance with the specific requirements in IFRSs as adopted by the European Union is insufficient to enable 

users to understand the impact of particular transactions, other events and conditions on the Group’s financial position and financial performance; and 

•  state whether the Group financial statements have been prepared in accordance with IFRSs as adopted by the European Union, subject to any 

material departures disclosed and explained in the financial statements.

The Directors are responsible for keeping adequate accounting records that are sufficient to show and explain the Group’s transactions and disclose 
with reasonable accuracy at any time the financial position of the Group and enable them to ensure that the Group financial statements comply with 
the Companies Act 2006 and Article 4 of the IAS Regulation. They are also responsible for safeguarding the assets of the Group and hence for taking 
reasonable steps for the prevention and detection of fraud and other irregularities.

The Directors are also responsible for preparing the Strategic Report, the Directors’ Report, the Remuneration Committee Report and the Corporate 
Governance Statement in accordance with the Companies Act 2006 and applicable regulations, including the requirements of the Listing Rules and  
the Disclosure and Transparency Rules. 

On behalf of the Board

Martin Davey 
Chairman   
18 May 2015

Mark Bottomley
Finance Director

Group’s profit for the year then ended;

•  the Group financial statements have been properly prepared in accordance with IFRSs as adopted by the European Union; and 
•  the parent company financial statements have been properly prepared in accordance with IFRSs as adopted by the European Union and as applied  

in accordance with the provisions of the Companies Act 2006; and

•  the financial statements have been prepared in accordance with the requirements of the Companies Act 2006 and, as regards the Group financial 

statements, Article 4 of the IAS Regulation.

What we have audited
We have audited the financial statements of Cranswick plc for the year ended 31 March 2015 which comprise the Group Income Statement, the Group 
Statement of Comprehensive Income, the Company Statement of Comprehensive Income, the Group Balance Sheet, the Company Balance Sheet, the 
Group Statement of Cash Flows, the Company Statement of Cash Flows, the Group Statement of Changes in Equity, the Company Statement of Changes 
in Equity and the related Notes 1 to 29. The financial reporting framework that has been applied in their preparation is applicable law and International 
Financial Reporting Standards (IFRSs) as adopted by the European Union and, as regards the parent company financial statements, as applied in 
accordance with the provisions of the Companies Act 2006.

This report is made solely to the Company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work  
has been undertaken so that we might state to the company’s members those matters we are required to state to them in an auditor’s report and  
for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the Company and the 
Company’s members as a body, for our audit work, for this report, or for the opinions we have formed.

Respective responsibilities of Directors and Auditor
As explained more fully in the Directors’ Responsibilities Statement set out on page 72, the Directors are responsible for the preparation of the financial 
statements and for being satisfied that they give a true and fair view. Our responsibility is to audit and express an opinion on the financial statements  
in accordance with applicable law and International Standards on Auditing (UK and Ireland). Those standards require us to comply with the Auditing 
Practices Board’s Ethical Standards for Auditors.

Scope of the audit of the financial statements
An audit involves obtaining evidence about the amounts and disclosures in the financial statements sufficient to give reasonable assurance that the 
financial statements are free from material misstatement, whether caused by fraud or error. This includes an assessment of: whether the accounting 
policies are appropriate to the Group’s and the parent company’s circumstances and have been consistently applied and adequately disclosed; the 
reasonableness of significant accounting estimates made by the Directors; and the overall presentation of the financial statements. In addition, we read 
all the financial and non-financial information in the Report & Accounts to identify material inconsistencies with the audited financial statements and 
to identify any information that is apparently materially incorrect based on, or materially inconsistent with, the knowledge acquired by us in the course 
of performing the audit. If we become aware of any apparent material misstatements or inconsistencies we consider the implications for our report.

Our assessment of risk of material misstatement
The table below shows the risks we identified that have had the greatest effect on the overall audit strategy; the allocation of resources in the audit; 
and directing the efforts of the engagement team together with our audit response to the risk:

Risk

Revenue recognition

Response

The timing of revenue recognition is relevant to the reported performance 
of the Group and also the recognition of rebate liabilities as discussed 
below. There is opportunity through management override to misstate  
the allocation of revenue between periods in order to influence reported 
results. There is also the risk of error. 

We understood and documented the key processes used to record 
revenue transactions. 

At certain locations we identified and performed testing over key 
revenue controls. At the other locations we performed detailed  
testing of transactions.

There is therefore a risk that revenue is materially under- or over-stated.

Refer also to page 85 for the Group’s Revenue accounting policy.

We performed substantive analytical review of revenue in the year, 
comparing amounts recognised with our expectations and corroborating 
differences.

We examined material journal entries that were posted to revenue 
accounts and obtained supporting evidence to ensure correctness.

We performed detailed cut off testing of revenue transactions during the 
period either side of the Balance Sheet date with reference to delivery 
documentation. We also performed substantive analytical procedures 
during that same period.

72

73

Cranswick plc Annual Report & Accounts 2015Cranswick plc Annual Report & Accounts 2015STRATEGIC REPORTCORPORATE GOVERNANCESHAREHOLDER INFORMATIONHIGHLIGHTSFINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF CRANSWICK PLC CONTINUED

Risk

Rebates and similar arrangements

Response

The Group’s pricing structure includes rebate and other similar 
arrangements (‘rebates’) with certain customers. 

We understood and documented the procedures and controls in place 
over processes for recording rebate charges and liabilities. 

There is a risk of misstatement to the extent that the available 
documentation to support individual arrangements requires the  
exercise of judgement when determining whether a liability exists, or 
when the amount of liability to be recognised is based on estimation.

Refer also to page 52 (Audit Committee Report) and page 85 for the 
Group’s Revenue accounting policy which includes the policy for rebates.

We tested the accuracy and appropriateness of rebate accrual calculations 
by reference to available documentation, including the terms of agreements 
where applicable, and other relevant supporting documents. 

We performed a review of year end customer rebate accruals and rebate 
costs in the year, by comparison to prior year and expectations. 

We vouched a sample of rebate payments made and credit notes issued 
in the year to supporting documentation.

We reviewed the ageing of rebates to identify old balances that remained 
unclaimed and we also compared amounts paid to the amounts previously 
provided, in order to gain assurance over the accuracy of historic balances.

We tested the completeness of amounts provided by reference to the 
Group’s customer base. 

We assessed the accuracy of amounts provided by comparing to post year 
end payments where applicable.

Accounting for acquisitions

The Group is acquisitive in nature. As disclosed in Note 14 to the 
financial statements the Group acquired a new subsidiary, Benson Park 
Limited, during the year. 

For the acquisition in the period we obtained and understood the sales 
and purchase agreement.

There is a risk that the accounting for acquisitions, including the allocation 
of the purchase price, the recognition of intangible assets and goodwill 
and the treatment of any contingent consideration or earn-out 
arrangements is not performed in accordance with IFRS 3.

This acquisition gave rise to additional goodwill of £9.3m, an acquired 
customer intangible of £6.2m and the recognition of contingent 
consideration of £3.8m.

Refer also to page 52 (Audit Committee Report) and page 98 (Note 14  
to the Financial Statements).

We ensured the appropriateness of the allocation of the purchase price, 
including the recognition of intangible assets. We satisfied ourselves that 
the only separately identifiable material intangible asset was in respect 
of the customer relationships acquired, and we audited the valuation of 
the amount recognised. We challenged the most significant assumptions 
used to determine the valuation, which included the discount rate, 
forecast revenues and margin, and customer churn.

We also challenged the accounting treatment of contingent 
consideration to ensure that it was appropriate. We validated the 
calculation performed by management of the fair value of the liability 
with reference to the sale and purchase agreement, actual and forecast 
financial results.

Our application of materiality 
We determined materiality for the Group to be £2.6 million (2014: £2.7 million), which is 5 per cent (2014: 5 per cent) of pre-tax profit. We used pre-tax 
profits as we determined this to be the most relevant measure of profitability for the Group. This provided a basis for determining the nature, timing and 
extent of risk assessment procedures, identifying and assessing the risk of material misstatement and determining the nature, timing and extent of 
further audit procedures. 

On the basis of our risk assessments, together with our assessment of the Group’s overall control environment, our judgement was that overall performance 
materiality (i.e. our tolerance for misstatement in an individual account or balance) for the Group should be 75 per cent (2014: 75 per cent) of planning 
materiality, namely £1.9 million (2014: £2.1 million). Our objective in adopting this approach was to ensure that total uncorrected and undetected audit 
differences in all accounts did not exceed our materiality level.

Audit work at individual components is undertaken based on a percentage of our total performance materiality. The performance materiality set for each 
component is based on the relative size of the component and our view of the risk of misstatement at that component. In the current year the range of 
performance materiality allocated to components was £0.2 million to £1.3 million.

We agreed with the Audit Committee that we would report to the Committee all audit differences in excess of £0.13 million (2014: £0.14 million),  
as well as any differences below that threshold that, in our view warranted reporting on qualitative grounds.

We evaluate any uncorrected misstatements against both the quantitative measures of materiality discussed above and in the light of other relevant 
qualitative considerations.

An overview of the scope of our audit 
Following our assessment of the risk of material misstatement to the Group financial statements, we selected 15 components which represent the principal 
business units within the Group and account for 99 per cent of the Group’s total revenue and 99 per cent of the Group’s profit before tax. These 15 components 
were all subject to a full audit. 

The audit work at the 15 locations where full audit procedures were performed was executed at levels of materiality applicable to each individual entity 
which were lower than Group materiality and which reflected the risk and relative size of each location.

In addition to performing full audit procedures at 15 components, we also performed review procedures at the remaining 2 components to confirm 
there were no significant risks of material misstatement in the Group financial statements. These account for a further 1 per cent of the Group’s total 
revenue and 1 per cent of the Group’s profit before tax.

All of the locations subject to audit are based in the United Kingdom and are the responsibility of the Group audit team.

Opinion on other matters prescribed by the Companies Act 2006
In our opinion:
•  the part of the Directors’ Remuneration Report to be audited has been properly prepared in accordance with the Companies Act 2006; 
•  the information given in the Strategic Report and the Directors’ Report for the financial year for which the financial statements are prepared is 

consistent with the financial statements; and

•  the information given in the Corporate Governance Statement set out on pages 46 to 49 with respect to internal control and risk management 

systems in relation to financial reporting processes and about share capital structures is consistent with the financial statements.

Matters on which we are required to report by exception
We have nothing to report in respect of the following: 

Under the ISAs (UK and Ireland), we are required to report to you if, in our opinion, information in the Annual Report is: 
•  materially inconsistent with the information in the audited financial statements; or 
•  apparently materially incorrect based on, or materially inconsistent with, our knowledge of the Group acquired in the course of performing  

our audit; or 

•  is otherwise misleading. 

In particular, we are required to consider whether we have identified any inconsistencies between our knowledge acquired during the audit and the 
Directors’ statement that they consider the annual report is fair, balanced and understandable and whether the annual report appropriately discloses 
those matters that we communicated to the audit committee which we consider should have been disclosed. 

Under the Companies Act 2006 we are required to report to you if, in our opinion:
•  adequate accounting records have not been kept by the parent company, or returns adequate for our audit have not been received from branches not 

visited by us; or

•  the parent company financial statements and the part of the Directors’ Remuneration Report to be audited are not in agreement with the accounting 

records and returns; or

•  certain disclosures of Directors’ remuneration specified by law are not made; or
•  we have not received all the information and explanations we require for our audit; or
•  a Corporate Governance Statement has not been prepared by the Company.

Under the Listing Rules we are required to review:
•  the Directors’ statement, set out on pages 70 and 71 in relation to going concern; and
•  the part of the Corporate Governance Statement relating to the Company’s compliance with the ten provisions of the UK Corporate Governance Code 

specified for our review.

Alistair Denton (Senior Statutory Auditor)
For and on behalf of Ernst & Young LLP, Statutory Auditor 
Hull
18 May 2015

74

75

Cranswick plc Annual Report & Accounts 2015Cranswick plc Annual Report & Accounts 2015STRATEGIC REPORTCORPORATE GOVERNANCESHAREHOLDER INFORMATIONHIGHLIGHTSFINANCIAL STATEMENTSGROUP INCOME STATEMENT
FOR THE YEAR ENDED 31 MARCH 2015

Revenue

Adjusted Group operating profit

Release of contingent consideration

Net IAS 41 valuation movement on biological assets

Amortisation of customer relationship intangible assets

Group operating profit

Finance revenue

Finance costs

Profit before tax

Taxation

Profit for the year

Earnings per share (pence)

On profit for the year:

Basic

Diluted

On adjusted profit for the year:

Basic

Diluted

Notes

2015
£’000

2014
£’000

3 1,003,336

994,905

14

15

11

4

6

6

58,653

53,255

–

(4,245)

(671)

1,086

1,441

–

53,737

55,782

–

32

(901)

(1,057)

52,836

54,757

7

(11,584)

(11,550)

41,252

43,207

10

10

10

10

84.1p

83.8p

88.7p

88.3p

92.1p

91.8p

84.1p

83.7p

GROUP STATEMENT OF COMPREHENSIVE INCOME 
FOR THE YEAR ENDED 31 MARCH 2015

Profit for the year

Other comprehensive income

Other comprehensive income to be reclassified to profit or loss in subsequent periods:

Cash flow hedges

Losses arising in the year

Reclassification adjustments for losses included in the income statement

Income tax effect

Net other comprehensive income to be reclassified to profit or loss in subsequent periods

Items not to be reclassified to profit or loss in subsequent periods:

Actuarial losses on defined benefit pension scheme

Income tax effect

Net other comprehensive income not to be reclassified to profit or loss in subsequent periods

Other comprehensive income, net of tax

Total comprehensive income, net of tax

Notes

2015
£’000

2014
£’000

41,252

43,207

20

20

(210)

(18)

18

38

4

3

(154)

(11)

25

(307)

(4,177)

61

(246)

(400)

735

(3,442)

(3,453)

40,852

39,754

COMPANY STATEMENT OF COMPREHENSIVE INCOME
FOR THE YEAR ENDED 31 MARCH 2015

Company profit for the year of £13,749,000 (2014: £17,344,000) was equal to total comprehensive income for the year attributable to owners of the 
parent in both years.

76

77

Cranswick plc Annual Report & Accounts 2015Cranswick plc Annual Report & Accounts 2015STRATEGIC REPORTCORPORATE GOVERNANCESHAREHOLDER INFORMATIONHIGHLIGHTSFINANCIAL STATEMENTSGROUP BALANCE SHEET
AT 31 MARCH 2015

Non-current assets

Intangible assets

Property, plant and equipment

Biological assets

Total non-current assets

Current assets

Biological assets

Inventories

Trade and other receivables

Financial assets

Cash and short term deposits

Total current assets

Total assets

Current liabilities

Trade and other payables

Financial liabilities

Provisions

Income tax payable

Total current liabilities

Non-current liabilities

Other payables

Financial liabilities

Deferred tax liabilities

Provisions

Defined benefit pension scheme deficit

Total non-current liabilities

Total liabilities

Net assets

Equity

Called-up share capital

Share premium account

Share-based payments

Hedging reserve

Retained earnings

Equity attributable to owners of the parent

On behalf of the Board

Martin Davey 
Chairman   
18 May 2015

Mark Bottomley
Finance Director

COMPANY BALANCE SHEET
AT 31 MARCH 2015

Non-current assets

Property, plant and equipment 

Investments in subsidiary undertakings

Deferred tax assets

Total non-current assets

Current assets

Trade and other receivables

Cash and short term deposits

Total current assets

Total assets

Current liabilities

Trade and other payables

Financial liabilities

Income tax payable

Notes

2015
£’000

2014
£’000

145,705

130,535

166,087

156,578

592

1,174

312,384

288,287

11,197

49,125

116,905

13,543

47,426

97,775

–

–

3,941

12,223

181,168

170,967

493,552

459,254

11

12

15

15

16

17

18

26

19

20

21

19

20

7

21

25

23

(117,792)

(108,806)

Total current liabilities

(210)

(196)

(327)

–

(7,046)

(6,495)

(125,244)

(115,628)

(1,278)

(409)

(25,427)

(28,898)

(3,457)

(4,737)

(150)

(343)

(5,623)

(6,528)

(35,935)

(40,915)

(161,179)

(156,543)

332,373

302,711

4,926

65,689

10,242

4,896

64,173

7,779

(169)

(15)

251,685

225,878

332,373

302,711

Non-current liabilities

Financial liabilities

Total liabilities

Net assets

Equity

Called-up share capital

Share premium account

General reserve

Merger reserve

Share-based payments

Retained earnings

On behalf of the Board

Martin Davey 
Chairman   
18 May 2015

Mark Bottomley
Finance Director

Notes

2015
£’000

2014
£’000

12

13

7

17

26

19

20

548

548

161,447

159,970

853

540

162,848

161,058

29,379

26,531

501

8,251

29,880

34,782

192,728

195,840

(52,360)

(51,086)

(1,808)

(513)

–

(983)

(54,681)

(52,069)

20

(21,265)

(28,898)

(75,946)

(80,967)

116,782

114,873

23

4,926

4,896

65,689

64,173

4,000

1,806

10,242

30,119

4,000

1,806

7,779

32,219

116,782

114,873

78

79

Cranswick plc Annual Report & Accounts 2015Cranswick plc Annual Report & Accounts 2015STRATEGIC REPORTCORPORATE GOVERNANCESHAREHOLDER INFORMATIONHIGHLIGHTSFINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GROUP STATEMENT OF CASH FLOWS
FOR THE YEAR ENDED 31 MARCH 2015

COMPANY STATEMENT OF CASH FLOWS
FOR THE YEAR ENDED 31 MARCH 2015

Operating activities

Profit for the year

Adjustments to reconcile Group profit for the year to net cash inflows from operating activities:

Income tax expense

Net finance costs

Loss/(gain) on sale of property, plant and equipment

Depreciation of property, plant and equipment

Amortisation of intangible assets

Share-based payments

Difference between pension contributions paid and amounts recognised in the income statement

Release of government grants

Release of contingent consideration

Net IAS 41 valuation movement on biological assets

Increase in biological assets

Decrease in inventories

Increase in trade and other receivables

Increase in trade and other payables

Cash generated from operations

Tax paid

Net cash from operating activities

Cash flows from investing activities

Interest received

Principal amounts received in relation to loans advanced

Acquisition of subsidiaries, net of cash acquired

Purchase of property, plant and equipment

Receipt of government grants

Proceeds from sale of property, plant and equipment

Net cash used in investing activities

Cash flows from financing activities

Interest paid

Proceeds from issue of share capital

Proceeds from borrowings

Issue costs of long term borrowings

Repayment of borrowings

Dividends paid

Repayment of capital element of finance leases and hire purchase contracts

Net cash used in financing activities

Net (decrease)/increase in cash and cash equivalents

Cash and cash equivalents at beginning of year

Cash and cash equivalents at end of year

Notes

2015
£’000

2014
£’000

41,252

43,207

7

11,584

11,550

12

11

901

149

1,025

(100)

18,349

17,831

671

2,463

159

1,014

(1,212)

(1,006)

(74)

–

4,245

(1,317)

491

(85)

(1,086)

(1,441)

(176)

1,497

(12,586)

(3,910)

2,226

4,702

67,142

73,181

(12,750)

(13,050)

54,392

60,131

–

–

28

1,002

14

(17,692)

(14,402)

(21,144)

(27,684)

542

244

100

197

(38,050)

(40,759)

(880)

901

(1,094)

410

–

30,000

(851)

–

(8,000)

(30,500)

(15,350)

(12,700)

(444)

(349)

(24,624)

(14,233)

26

26

26

(8,282)

12,223

5,139

7,084

3,941

12,223

Notes

2015
£’000

2014
£’000

Operating activities

Profit for the year 

Adjustments to reconcile Company profit for the year to net cash inflows from operating activities:

Dividends received

Income tax expense

Net finance cost

Depreciation of property, plant and equipment

12

Share-based payments

Increase in trade and other receivables

Increase in trade and other payables

Cash generated from operations

Tax paid

Net cash from operating activities

Cash flows from investing activities

Interest received

Dividends received

Purchase of property, plant and equipment

Proceeds from sale of property, plant and equipment

Net cash from investing activities

Cash flows from financing activities

Interest paid

Proceeds from issue of share capital

Proceeds from borrowings

Issue costs of long term borrowings

Repayment of borrowings

Dividends paid 

Net cash used in financing activities

13,749

17,344

(15,350)

(12,700)

143

4,057

26

986

2,121

3,654

31

256

(2,481)

(11,762)

2,021

3,151

8,615

7,559

(780)

(2,254)

2,371

5,305

–

6

15,350

12,700

(26)

–

(17)

13

15,324

12,702

(3,953)

(3,635)

901

410

–

30,000

(851)

–

(8,000)

(29,000)

(15,350)

(12,700)

(27,253)

(14,925)

Net (decrease)/increase in cash and cash equivalents

Cash and cash equivalents at beginning of year

Cash and cash equivalents at end of year

26

26

26

(9,558)

8,251

(1,307)

3,082

5,169

8,251

80

81

Cranswick plc Annual Report & Accounts 2015Cranswick plc Annual Report & Accounts 2015STRATEGIC REPORTCORPORATE GOVERNANCESHAREHOLDER INFORMATIONHIGHLIGHTSFINANCIAL STATEMENTSGROUP STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 31 MARCH 2015

COMPANY STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 31 MARCH 2015

At 31 March 2013

Profit for the year

Other comprehensive income

Total comprehensive income

Share-based payments

Scrip dividend

Share options exercised (proceeds)

Dividends

Deferred tax related to changes in equity

Corporation tax related to changes in equity

At 31 March 2014

Profit for the year

Other comprehensive income

Total comprehensive income

Share-based payments

Scrip dividend

Share options exercised (proceeds)

Dividends

Deferred tax related to changes in equity

Corporation tax related to changes in equity

At 31 March 2015

Share
capital
Note (a)
£’000

4,853

Share
premium
Note (b)
£’000

61,603

–

–

–

–

19

24

–

–

–

–

–

–

–

2,184

386

–

–

–

Share-
based
payments
Note (e)
£’000

6,765

–

–

–

1,014

–

–

–

–

–

Hedging
reserve
Note (f)
£’000

Retained
earnings
£’000

Total
equity
£’000

(4)

200,447

273,664

–

(11)

(11)

43,207

43,207

(3,442)

(3,453)

39,765

39,754

–

–

–

–

–

–

–

–

–

1,014

2,203

410

(14,903)

(14,903)

246

323

246

323

4,896

64,173

7,779

(15)

225,878

302,711

–

–

–

–

5

25

–

–

–

–

–

–

–

640

876

–

–

–

–

–

–

2,463

–

–

–

–

–

–

41,252

41,252

(154)

(154)

(246)

(400)

41,006

40,852

–

–

–

–

–

–

–

–

–

2,463

645

901

(15,995)

(15,995)

437

359

437

359

4,926

65,689

10,242

(169)

251,685

332,373

At 31 March 2013

Profit for the year, being total comprehensive income

Share-based payments

Scrip dividend

Share options exercised (proceeds)

Dividends

Deferred tax related to changes in equity

Share
capital
Note (a)
£’000

4,853

–

–

19

24

–

–

Share
premium
Note (b)
£’000

61,603

–

–

2,184

386

–

–

General 
reserve
Note (c)
£’000

4,000

Merger 
reserve
Note (d)
£’000

1,806

Share-based
payments
Note (e)
£’000

Retained
earnings
£’000

Total
equity
£’000

6,765

29,649

108,676

–

–

–

–

–

–

–

–

–

–

–

–

–

17,344

17,344

1,014

–

–

–

–

–

–

–

1,014

2,203

410

(14,903)

(14,903)

129

129

At 31 March 2014

4,896

64,173

4,000

1,806

7,779

32,219

114,873

Profit for the year, being total comprehensive income

Share-based payments

Scrip dividend

Share options exercised (proceeds)

Dividends

Deferred tax related to changes in equity

–

–

5

25

–

–

–

–

640

876

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

13,749

13,749

2,463

–

–

–

–

–

–

–

2,463

645

901

(15,995)

(15,995)

146

146

At 31 March 2015

4,926

65,689

4,000

1,806

10,242

30,119

116,782

Notes:
a)  Share capital
The balance classified as share capital represents the nominal value of ordinary 10 pence shares issued.
b)  Share premium
The balance classified as share premium includes the net proceeds in excess of nominal value on issue of the Company’s equity share capital, comprising 10 pence ordinary shares.
c)  General reserve
This reserve arose in 1993 when the High Court of Justice granted permission to reduce the Company’s share premium account by £4,000,000 which was credited to a separate reserve 
named the general reserve.
d)  Merger reserve
Where shares have been issued as consideration for acquisitions, the value of shares issued in excess of nominal value has been credited to the merger reserve rather than to the share 
premium account.
e)  Share-based payments reserve
This reserve records the fair value of share-based payments expensed in the income statement, and in the case of the Company in relation to share-based payments to employees of 
subsidiary companies, capital contributions to cost of investments (Note 24).
f)  Hedging reserve
This reserve records the portion of the gain or loss on a hedging instrument in a cash flow hedge that is determined to be an effective hedge.

82

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NOTES TO THE ACCOUNTS

1.  Authorisation of financial statements and statement of compliance with IFRSs
The Group and Company financial statements of Cranswick plc (the ‘Company’) for the year ended 31 March 2015 were authorised for issue by the Board 
of Directors on 18 May 2015 and the balance sheets were signed on the Board’s behalf by Martin Davey and Mark Bottomley. Cranswick plc is a public 
limited company incorporated and domiciled in England and Wales. The Company’s ordinary shares are traded on the London Stock Exchange.

The Group’s financial statements have been prepared in accordance with International Financial Reporting Standards (IFRS) as adopted by the European 
Union. The Company’s financial statements have been prepared in accordance with IFRS as adopted by the European Union and as applied in accordance  
with the provisions of the Companies Act 2006. The principal accounting policies adopted by the Group and by the Company are set out in Note 2.

The Company has taken advantage of the exemption provided under section 408 of the Companies Act 2006 not to publish its individual income 
statement and related notes.

2.  Accounting policies
Basis of preparation
The financial statements of Cranswick plc, both consolidated and Company, have been prepared under IFRS as adopted by the European Union and in 
accordance with the Companies Act 2006. A summary of the principal accounting policies, which have been consistently applied throughout the year  
and the preceding year, is as follows:

Basis of consolidation
The Group financial statements consolidate the financial statements of Cranswick plc and its subsidiaries. The results of undertakings acquired or sold 
are consolidated for the periods from the date of acquisition or up to the date of disposal. Acquisitions are accounted for under the acquisition method 
of accounting.

The consolidated financial statements comprise the financial statements of the Group and its subsidiaries as at 31 March 2015. Control is achieved when the Group 
is exposed, or has rights, to variable returns from its involvement with the investee and has the ability to affect those returns through its power over the investee.

Specifically, the Group controls an investee if and only if the Group has:
•  power over the investee (i.e. existing rights that give it the current ability to direct the relevant activities of the investee);
•  exposure, or right, to variable returns from its involvement with the investee; and
•  the ability to use its power over the investee to affect its returns.

New standards and interpretations not applied
The IASB and IFRIC have issued a number of new standards and interpretations with an effective date after the date of these financial statements.  
The Directors are in the process of assessing the impact on the Group’s and Company’s financial statements. The standards not applied are as follows:

International Accounting Standards (IAS/IFRSs)
Annual Improvements to IFRSs 2010-2012 Cycle
Annual Improvements to IFRSs 2011-2013 Cycle
Annual Improvements to IFRSs 2012-2014 Cycle
IFRS 9
IFRS 10
IFRS 11
IFRS 12 
IFRS 14
IFRS 15 
IAS 1
IAS 19 
IAS 27
IAS 28
IAS 38
IAS 41

Financial Instruments: Classification and Measurement 
Consolidated Financial Statements (amendment) – application of consolidation exemption
Joint Arrangements (amendment)
Disclosures of Interests in Other Entities (amendment)
Regulatory Deferral Accounts
Revenue from Contracts with Customers
Presentation of Financial Statements (amendment)
Employee Benefits (amendment)
Separate Financial Statements (amendment)
Investment in Associates (amendment)
Intangible Assets (amendment)
Agriculture (amendment)

Effective date*
1 July 2014
1 July 2014
1 January 2016
1 January 2018
1 January 2016
1 January 2016
1 January 2016
1 January 2016
1 January 2017
1 January 2016
1 January 2016
1 January 2016
1 January 2018
1 January 2016
1 January 2016

*  The effective dates stated above are those given in the original IASB/IFRIC standards and interpretations. As the Group prepares its financial statements in accordance with IFRS  
as adopted by the European Union, the application of new standards and interpretations will be subject to their having been endorsed for use in the EU via the EU Endorsement 
mechanism. In the majority of cases this will result in an effective date consistent with that given in the original standard or interpretation but the need for endorsement restricts  
the Group’s discretion to early adopt standards. The Group has not early adopted any of the above standards. 

Revenue
Revenue is recognised to the extent it is probable that the economic benefits will flow to the Group and the revenue and any associated costs can be 
measured reliably. Revenue on the sale of goods is recognised when the significant risks and rewards of ownership of the goods have passed to the 
buyer on despatch and represents the value of sales to customers net of discounts, similar allowances and estimates of returns and excludes value 
added tax.

The Group re-assesses whether or not it controls an investee if facts and circumstances indicate that there are changes to one or more of the three 
elements of control. Consolidation of a subsidiary begins when the Group obtains control over the subsidiary and ceases when the Group loses control 
of the subsidiary. Assets, liabilities, income and expenses of a subsidiary acquired or disposed of during the year are included in the statement of 
comprehensive income from the date the Group gains control until the date the Group ceases to control the subsidiary.

Sales related discounts and similar allowances comprise:
•  Long term discounts and rebates – which are sales incentives to customers to encourage them to purchase increased volumes and are related to  

total volumes purchased and sales growth.

•  Short term promotional discounts – which are directly related to promotions run by customers.

When necessary, adjustments are made to the financial statements of subsidiaries to bring their accounting policies into line with the Group’s accounting 
policies. All intra-Group assets and liabilities, equity, income, expenses and cash flows relating to transactions between members of the Group are eliminated 
in full on consolidation.

Judgements and key sources of estimation uncertainty
The preparation of financial statements requires management to make judgements, estimates and assumptions that affect the amounts reported  
for assets and liabilities as at the balance sheet date and the amounts reported for revenues and expenses during the year. However, the nature of 
estimation means that actual outcomes could differ from those estimates.

In the process of applying the Group’s accounting policies, management has made the following judgements, apart from those involving estimations, 
which have the most significant effect on the amounts recognised in the financial statements:
• Share-based payments
• Goodwill
• Provisions
• Pensions
• Acquisitions
• Biological assets
• Trade receivable provisions

Note 24 – measurement of share-based payments
Note 11 – measurement of the recoverable amount of cash-generating units containing goodwill
Note 21 – judgements in relation to amounts provided
Note 25 – pension scheme actuarial assumptions
Note 14 – fair values on acquisition
Note 15 – assumptions in relation to mortality
Note 17 – provision for impairment of trade receivables

New standards and interpretations applied
The following accounting standards and interpretations became effective for the current reporting period:

International Accounting Standards (IAS/IFRSs)
IFRS 10
IFRS 11
IFRS 12
IAS 27 (revised)
IAS 28 (revised)
IAS 32 (revised)
IAS 36 (revised)
IAS 39 (revised)

Consolidated Financial Statements
Joint Arrangements
Disclosure of Interests in Other Entities
Separate Financial Statements
Investment in Associates
Financial Instruments: Presentation
Impairment of Assets
Financial Instruments: Recognition and Measurement

The application of these standards has not had a material effect on the net assets, results and disclosures of the Group.

84

Effective date
1 January 2014
1 January 2014
1 January 2014
1 January 2014
1 January 2014
1 January 2014
1 January 2014
1 January 2014

For sales related discounts that must be earned, management make estimates related to customer performance, sales volume and agreed terms,  
to determine total amounts earned and to be recorded in deductions from revenue.

Non-GAAP measures – Adjusted Group operating profit, adjusted profit before tax and adjusted earnings per share
Adjusted Group operating profit, adjusted profit before tax and adjusted earnings per share are defined as being before net IAS 41 valuation movement 
on biological assets, impairment charges and other significant non-trading items (being amortisation of acquired customer relationship intangibles in 
the current year and release of contingent consideration in the prior period). These additional non-GAAP measures of performance are included as the 
Directors believe that they provide a useful alternative measure for shareholders of the trading performance of the Group. The reconciliation between 
Group operating profit and adjusted Group operating profit is shown on the face of the Group income statement.

Taxation
Current tax assets and liabilities are measured at the amount expected to be recovered from or paid to the taxation authorities, based on tax rates and 
laws that are enacted or substantively enacted by the balance sheet date. Deferred tax is provided on temporary differences at the balance sheet date 
between the tax base of assets and liabilities and their carrying amounts for financial reporting purposes.

Deferred income tax liabilities are recognised for all taxable temporary differences:
i)  except where the deferred income tax liability arises from the initial recognition of goodwill or the initial recognition of an asset or liability in a 
transaction that is not a business combination and, at the time of the transaction, affects neither accounting profit nor taxable profit or loss; and
ii)  in respect of taxable temporary differences associated with investments in subsidiaries, except where the timing of the reversal of the temporary 

differences can be controlled and it is probable that the temporary differences will not reverse in the foreseeable future.

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2.  Accounting policies continued
Taxation continued
Deferred income tax assets are recognised for all deductible temporary differences, carry-forward of unused tax assets and unused tax losses, to the 
extent that it is probable that the temporary differences will reverse in the foreseeable future and taxable profits will be available against which the 
temporary differences can be utilised:
i)  except where the deferred income tax asset relating to the deductible temporary difference arises from the initial recognition of an asset or a 

liability in a transaction that is not a business combination and, at the time of the transaction, affects neither the accounting profit nor taxable profit 
or loss; and

ii)  in respect of deductible temporary differences associated with investments in subsidiaries, deferred tax assets are only recognised to the extent that 
it is probable that the temporary differences will reverse in the foreseeable future and taxable profit will be available against which the temporary 
differences can be utilised.

Deferred income tax assets and liabilities are measured at the tax rates that apply to the period when the asset is realised or the liability is settled, 
based on tax rates (and tax laws) that have been enacted or substantively enacted at the balance sheet date. Income taxes relating to items recognised 
in other comprehensive income or directly in equity are also recognised in other comprehensive income or directly in equity and not in the income 
statement. Otherwise income tax is recognised in the income statement.

Dividends
Dividends receivable by the Company are recognised in the income statement if they are declared, appropriately authorised and no longer at the 
discretion of the entity paying the dividend, prior to the balance sheet date. Dividends payable by the Company are recognised when declared and 
therefore final dividends proposed after the balance sheet date are not recognised as a liability at the balance sheet date. Dividends paid to Shareholders 
are shown as a movement in equity rather than on the face of the income statement.

Business combinations
Business combinations are accounted for using the acquisition method. The cost of an acquisition is measured as the aggregate of the consideration 
transferred, measured at acquisition date fair value. Acquisition costs incurred are expensed and included in administrative expenses.  

Any contingent consideration to be transferred by the acquirer will be recognised at fair value at the acquisition date. Subsequent changes to the fair 
value of the contingent consideration which is deemed to be an asset or liability will be recognised in accordance with IAS 39 either in profit or loss  
or as a change to other comprehensive income.  

Intangible assets
Goodwill is the excess of the fair value of the consideration paid for a business over the fair value of the identifiable assets, liabilities and contingent 
liabilities acquired. Goodwill is capitalised and subject to an impairment review, both annually and when there are indications that the carrying value 
may not be recoverable. 

Impairment is determined by assessing the recoverable amount of the cash-generating unit to which the goodwill relates. Where the recoverable 
amount is less than the carrying amount, an impairment loss is recognised. When an entity is disposed of, any goodwill associated with it is included in 
the carrying amount of the operation when determining the gain or loss on disposal except that goodwill arising on acquisitions prior to 31 March 2004 
which was previously deducted from equity is not recycled through the income statement.

Intangible assets acquired as part of an acquisition of a business are capitalised at fair value separately from goodwill only if the fair value can be 
measured reliably on initial recognition and the future economic benefits are expected to flow to the Group. Customer relationships are amortised 
evenly over their expected useful lives of five years, with amortisation charged through administration expenses in the income statement.

Property, plant and equipment
Property, plant and equipment are included at cost less accumulated depreciation and any provision for impairment.

Freehold land is not depreciated. Depreciation is charged on property, plant and equipment on the depreciable amount, being cost less the estimated 
residual value (based on prices prevailing at the balance sheet date) on a straight line basis over their estimated useful economic lives, or the estimated 
useful economic lives of their individual parts.

Useful economic lives are principally as follows:

Freehold buildings 
Short leasehold improvements   
Plant and equipment  
Motor vehicles 

50 years
Remainder of lease
5-11 years
4 years

The carrying value of property, plant and equipment is reviewed for impairment individually or at the cash-generating unit level when events or 
changes in circumstances indicate that the carrying value may not be recoverable.

Capitalised borrowing costs
Borrowing costs incurred in financing the construction of qualifying assets such as property, plant and equipment are capitalised up to the date at 
which the relevant asset is substantially complete. Borrowing costs are calculated using the Group’s weighted average cost of borrowing during the 
period of capitalisation. All other borrowing costs are expensed as incurred.

Investments
Investments in subsidiaries are shown at cost less any provision for impairment.

Accounting for leases
i)  Finance leases
  Assets which are financed by leasing agreements that transfer substantially all the risks and rewards of ownership to the lessee (finance leases) are 
capitalised at the inception of the lease at fair value or, if lower, the present value of the minimum lease payments, in ‘Property, plant and equipment’ 
and the corresponding capital cost is shown as an obligation to the lessor in ‘Borrowings’. Depreciation is charged to the income statement over the 
shorter of the estimated useful life of the asset and the term of the lease. The interest element of the rental obligations is allocated to accounting 
periods during the lease term to reflect a constant rate of interest on the remainder of the capital amount outstanding.

ii)  Operating leases

Leases, which are not finance leases, are classified as operating leases. Lease payments are charged to the income statement on a straight line basis 
over the term of the lease.

Government grants and contributions
UK Regional Development Grants and grants receivable from the European Union and DEFRA in respect of property, plant and equipment are credited  
to deferred income and released to the income statement over the relevant depreciation period.

Inventories
Inventories are stated at the lower of cost (on a first in, first out basis) and net realisable value after making allowance for any obsolete or slow-moving 
items. In the case of finished goods, cost comprises direct materials, direct labour and an appropriate proportion of manufacturing fixed and variable 
overheads based on a normal level of activity.

Biological assets
The Group’s biological assets consist of pigs in the form of breeding sows (classified as non-current assets) and their progeny for processing within the 
Group and externally (classified as current assets). On initial recognition and at the balance sheet date biological assets have been measured at their 
fair value less costs to sell, in line with IAS 41. Gains and losses in relation to the fair value of biological assets are recognised in the income statement, 
within ‘cost of sales’, in the period in which they arise.

Cash and cash equivalents
Cash equivalents are defined as cash at bank and in hand including short term deposits with original maturity within three months. For the purposes  
of the Group cash flow statement, cash and cash equivalents consist of cash and cash equivalents net of outstanding bank overdrafts.

Financial instruments
i)  Debt instruments, including bank borrowings
  Debt instruments are initially recognised at the fair value of net proceeds received after the deduction of issue costs. Subsequently debt instruments 
are recognised at amortised cost using the effective interest method. Issue costs are charged to the income statement over the term of the debt at  
a constant rate on the balance sheet carrying amount under the effective interest method. 

ii)  Derivative financial instruments 

The Group uses derivative financial instruments such as foreign currency contracts and interest rate swaps to hedge its cash flow risks associated 
with interest rate and foreign currency fluctuations. Such derivative financial instruments are stated at fair value.

The fair value of forward contracts is calculated by reference to current forward exchange rates for contracts with a similar maturity profile. The fair 
value of interest rate swaps is determined by reference to market values for similar instruments.

  Where derivatives meet the hedging criteria under IAS 39 for cash flow hedges the portion of the gain or loss on the hedging instrument that is 

determined to be an effective hedge is recognised directly in other comprehensive income and the ineffective portion is recognised in the income 
statement. Gains or losses recognised in comprehensive income are transferred to the income statement in the same period in which the hedged 
item affects the net profit or loss. If a forecast transaction is no longer expected to occur, amounts previously recognised in other comprehensive 
income are transferred to the income statement.

For derivatives that do not qualify for hedge accounting under IAS 39, any gains or losses arising from changes in fair value are taken directly to net 
profit or loss for the period.

Financial assets – Loans and receivables
Loans and receivables are non-derivative financial assets with fixed or determinable payments that are not quoted in an active market, do not qualify as 
trading assets and have not been designated as either fair value through profit and loss or available-for-sale. Such assets are carried at amortised cost 
using the effective interest method if the time value of money is significant. Gains and losses are recognised in the income statement when the loans 
and receivables are derecognised or impaired, as well as through the amortisation process.

Foreign currencies
In the accounts of each entity in the Group, individual transactions denominated in foreign currencies are translated into functional currency at the 
actual exchange rates ruling at the dates of the transactions. Monetary assets and liabilities denominated in foreign currencies are translated into 
functional currency at the rates ruling at the balance sheet date. Profits and losses on settlement of individual foreign currency transactions and 
movements on monetary assets and liabilities are dealt with in the income statement.

86

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NOTES TO THE ACCOUNTS CONTINUED

2.  Accounting policies continued
Employee benefits
i)  Pensions
  A subsidiary of the Group operates a defined benefit pension scheme for certain employees which requires contributions to be made to a separate 

trustee administered fund. The scheme was closed to new members on 30 June 2004.

The liability recognised in the balance sheet in respect of the defined benefit pension scheme is the present value of the defined benefit obligation 
at the balance sheet date less the fair value of plan assets, together with adjustments for unrecognised past-service costs. The defined benefit 
obligation is calculated annually by independent actuaries using the projected unit method. The present value of the defined benefit obligation is 
determined by discounting the estimated future cash outflows using interest rates of high quality corporate bonds that are denominated in Sterling, 
and that have terms to maturity approximating to the terms of the related pension liability.

The amounts charged to operating profit are any gains and losses on settlements and curtailments, and these are included as part of staff costs.

Past-service costs are recognised immediately in income, unless the changes to the pension scheme are conditional on the employees remaining  
in service for a specified period of time (the vesting period). In this case, the past-service costs are amortised on a straight line basis over the  
vesting period.

The difference between the interest cost on plan liabilities and the expected return on plan assets is recognised in the income statement as other 
finance revenue or costs.

  Actuarial gains and losses arising from experience adjustments and changes in actuarial assumptions are charged or credited to the statement  

of comprehensive income in the period in which they arise.

The Group also operates defined contribution schemes for employees under which contributions are paid into schemes managed by major insurance 
companies. Contributions are calculated as a percentage of employees’ earnings and obligations for contributions to the schemes are recognised as 
cost of sales or operating expenses in the income statement in the period in which they arise.

ii)  Equity settled share-based payments

The Group operates a savings related share option scheme under which options have been granted to Group employees (SAYE scheme). In addition, 
the Group operates an Executive share option scheme (albeit currently not in use) and a Long Term Incentive Plan (LTIP) for senior Executives. Share 
options awarded are exercisable subject to the attainment of certain market-based and non-market-based performance criteria.

The cost of equity-settled transactions with employees is measured by reference to the fair value at the date on which they are granted and is 
recognised as an expense over the vesting period, which ends on the date on which the relevant employees become fully entitled to the award.  
Fair value is determined using the Black-Scholes option pricing model. In valuing equity-settled transactions, no account is taken of any service and 
performance (vesting conditions), other than performance conditions linked to the price of the shares of the Company (market conditions). Any other 
conditions which are required to be met in order for an employee to become fully entitled to an award are considered to be non-vesting conditions. 
Like market performance conditions, non-vesting conditions are taken into account in determining the grant date fair value. 

  No expense is recognised for awards that do not ultimately vest, except for awards where vesting is conditional upon a market or non-vesting 
condition, which are treated as vesting irrespective of whether or not the market or non-vesting condition is satisfied, provided that all other 
performance or service conditions are satisfied.

  At each balance sheet date before vesting, the cumulative expense is calculated; representing the extent to which the vesting period has expired 
and management’s best estimate of the number of equity instruments that will ultimately vest. The movement in cumulative expense since the 
previous balance sheet date is recognised in the income statement, with a corresponding entry in equity. 

  Where the terms of an equity-settled award are modified or a new award is designated as replacing a cancelled or settled award, the cost based  
on the original award terms continues to be recognised over the original vesting period. In addition, an expense is recognised over the remainder  
of the new vesting period for the incremental fair value of any modification, based on the difference between the fair value of the original award  
and the fair value of the modified award, both as measured on the date of the modification. No reduction is recognised if this difference is negative.

  Where an equity-settled award is cancelled (including when a non-vesting condition within the control of the entity or employee is not met),  
it is treated as if it had vested on the date of cancellation, and any cost not yet recognised in the income statement for the award is expensed 
immediately. Any compensation paid up to the fair value of the award at the cancellation or settlement date is deducted from equity, with any  
excess over fair value being treated as an expense in the income statement.

  On transition to IFRS, the Group did not apply the measurement rules of IFRS 2 to equity settled awards granted before 7 November 2002 or  
granted after that date and vested before 1 January 2005. However, later modifications of such equity instruments are measured under IFRS 2.

3.  Business and geographical segments
IFRS 8 requires operating segments to be identified on the basis of the internal financial information reported to the Chief Operating Decision Maker 
(CODM). The Group’s CODM is deemed to be the Executive Directors on the Board, who are primarily responsible for the allocation of resources to 
segments and the assessment of performance of the segments.

The CODM assesses profit performance using profit before taxation measured on a basis consistent with the disclosure in the Group accounts.

The Group reports on one reportable segment:
•  Food – manufacture and supply of food products to UK grocery retailers, the food service sector and other food producers.

All Group revenues are received for the provision of goods; no revenues are received from the provision of services.

Geographical segments
The following table sets out revenues by destination, regardless of where the goods were produced:

UK

Continental Europe

Rest of world

2015
£’000

2014
£’000

986,714

973,697

10,700

5,922

16,519

4,689

1,003,336

994,905

In addition to the non-UK sales disclosed above the Group also made sales to export markets through UK-based meat trading agents totalling 
£30,675,000 (2014: £30,078,000). Including these sales, total sales to export markets were £47,297,000 for the year (2014: £51,286,000).

Customer concentration
The Group has three customers which individually account for more than 10 per cent of the Group’s total revenue. These customers account for 
25 per cent, 23 per cent and 11 per cent respectively. In the prior year these same three customers accounted for 26 per cent, 24 per cent and 
11 per cent respectively.

The Group’s non-current assets were all located within the UK for both 2015 and 2014.

4.  Group operating profit
Group operating costs comprise:

Cost of sales excluding net IAS 41 valuation movement on biological assets

Net IAS 41 valuation movement on biological assets*

Cost of sales

Gross profit

Selling and distribution costs

Administrative expenses excluding amortisation of customer relationship intangible assets and release  

of contingent consideration

Amortisation of customer relationship intangible assets

Release of contingent consideration

Administrative expenses

Total operating costs

2015
£’000

878,968

4,245

883,213

120,123

2014
£’000

877,012

(1,441)

875,571

119,334

38,418

35,995

27,297

28,643

671

–

27,968

949,599

–

(1,086)

27,557

939,123

*  This represents the difference between operating profit prepared under IAS 41 and operating profit prepared under historical cost accounting, which forms part of the reconciliation to 

adjusted operating profit.

88

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NOTES TO THE ACCOUNTS CONTINUED

4.  Group operating profit continued
Group operating profit is stated after charging/(crediting):

Depreciation of property, plant and equipment

Amortisation of customer relationship intangible assets

Release of government grants

Operating lease payments – minimum lease payments 

Net foreign currency differences

Cost of inventories recognised as an expense 

Increase in provision for inventories

Research and development expenditure

Auditors’ remuneration

Fees payable to the Company’s auditors in respect of the audit

Audit of these financial statements

Local statutory audits of subsidiaries

Total audit remuneration

Fees payable to the Company’s auditors in respect of non-audit related services

Tax compliance services

Tax advisory services

Other services

Total non-audit related remuneration

2015
£’000

18,349

671

(74)

5,070

(232)

2014
£’000

17,831

159

(85)

5,126

(42)

600,269

637,807

120

1,810

326

1,989

35

155

190

–

16

32

48

30

145

175

75

46

158

279

The Group and Company consider the Directors to be the key management personnel. Details of each Director’s remuneration, pension contributions  
and share options are detailed in the Directors’ Remuneration Report on pages 55 to 67. The employee costs shown on page 90 include the following 
remuneration in respect of Directors of the Company:

Group and Company

Directors’ remuneration

Pension contribution

Aggregate gains made by Directors on exercise of share options

Number of Directors receiving pension contributions under money purchase schemes

6.  Finance revenue and costs

Finance revenue

Finance revenue from loans receivable

Other interest receivable

Total finance revenue

Finance costs

Bank interest paid and similar charges

Total interest expense for financial liabilities not at fair value through profit or loss

Net finance cost on defined benefit pension deficit (Note 25)

Finance charge payable under finance leases and hire purchase contracts

Movement in discount on provisions and financial liabilities

Of the ‘Other’ non-audit related services £32,000 (2014: £156,000) was in respect of corporate finance services in relation to acquisitions.

Fees paid to Ernst & Young LLP for non-audit services by the Company itself are not disclosed in the individual accounts of Cranswick plc because 
Group financial statements are prepared which are required to disclose such fees on a consolidated basis.

Other interest payable

Total finance costs

The interest relates to financial assets and liabilities carried at amortised cost.

5.  Employees

Group

Staff costs:

Wages and salaries

Social security costs

Other pension costs

2015
£’000

2014
£’000

119,077

107,090

10,640

2,106

9,668

1,460

7.  Taxation
a)  Analysis of tax charge in the year
Tax charge based on the profit for the year:

Current income tax:

131,823

118,218

UK corporation tax on profit for the year

Included within wages and salaries is a total expense for share-based payments of £2,463,000 (2014: £1,014,000) all of which arises from transactions 
accounted for as equity-settled share-based payment transactions.

The average monthly number of employees during the year was:

Group

Production

Selling and distribution

Administration

2015
Number

4,272

298

238

4,808

2014
Number

4,110

280

237

4,627

Adjustments in respect of prior years

Total current tax

Deferred tax:

Origination and reversal of temporary differences

Deferred tax rate change

Adjustments in respect of prior years

Total deferred tax

Tax on profit on ordinary activities

2015
£’000

4,808

73

4,881

805

2

2014
£’000

3,720

138

3,858

1,270

5

2015
£’000

2014
£’000

–

–

–

747

747

108

–

46

–

26

6

32

899

899

122

17

15

4

901

1,057

2015
£’000

2014
£’000

12,891

12,854

(162)

(257)

12,729

12,597

(1,329)

72

112

315

(994)

(368)

(1,145)

(1,047)

11,584

11,550

90

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Cranswick plc Annual Report & Accounts 2015Cranswick plc Annual Report & Accounts 2015STRATEGIC REPORTCORPORATE GOVERNANCESHAREHOLDER INFORMATIONHIGHLIGHTSFINANCIAL STATEMENTSNOTES TO THE ACCOUNTS CONTINUED

7.  Taxation continued
Tax relating to items charged or credited to other comprehensive income or directly to equity:

The deferred tax included in the income statement is as follows:

Group

Recognised in Group statement of comprehensive income

Deferred tax on revaluation of cash flow hedges

Deferred tax on actuarial loss on defined benefit pension scheme

Recognised in Group statement of changes in equity

Deferred tax on share-based payments

Corporation tax credit on share options exercised

Total tax credit recognised directly in equity

Company

Recognised in Company statement of changes in equity

Deferred tax credit on share-based payments

Total tax credit recognised directly in equity

b)  Factors affecting tax charge for the year
The tax assessed for the year is lower than the standard rate of corporation tax in the UK. The differences are explained below:

Profit on ordinary activities before tax

Profit on ordinary activities multiplied by standard rate  

of corporation tax in the UK of 21 per cent (2014: 23 per cent)

Effect of:

Disallowed expenses 

Deferred tax rate change

Share-based payment deduction

Adjustments in respect of prior years

Total tax charge for the year

c)  Deferred tax
The deferred tax included in the Group balance sheet is as follows:

Group

Deferred tax liability in the balance sheet

Accelerated capital allowances

Biological assets

Rollover and holdover relief

Other temporary differences

Share-based payments

Deferred tax on defined benefit pension scheme

Customer relationships intangibles

Deferred tax liability

92

2015
£’000

(38)

(61)

(99)

(437)

(359)

(796)

(895)

2015
£’000

(146)

(146)

2014
£’000

(3)

(735)

(738)

(246)

(323)

(569)

(1,307)

2014
£’000

(129)

(129)

2015
£’000

2014
£’000

52,836

54,757

11,096

12,594

466

72

–

(50)

374

(994)

201

(625)

2015
£’000

2014
£’000

6,365

(750)

65

(270)

(1,973)

(1,124)

1,144

3,457

6,438

1,037

65

(209)

(1,288)

(1,306)

–

4,737

Deferred tax in the income statement

Accelerated capital allowances

Biological assets

Customer relationships intangibles

Other temporary differences

Share-based payments

Deferred tax on defined benefit pension scheme

Deferred tax credit

The deferred tax included in the Company balance sheet is as follows:

Company

Deferred tax asset in the balance sheet

Accelerated capital allowances

Other temporary differences

Share-based payments

Deferred tax asset

d)  Temporary differences associated with Group investments
At 31 March 2015 a £nil tax liability has been recognised (2014: £nil) in respect of any taxes that would be payable on the unremitted earnings of 
certain subsidiaries, as receipt by the Group of any dividends would be exempt from UK corporation tax. There are no income tax consequences to  
the Group in relation to dividends paid to Shareholders.  

e)  Change in corporation tax rate
A reduction in the main rate of corporation tax in the UK from 21 per cent to 20 per cent from 1 April 2015 was enacted before the balance sheet date. 
Deferred tax is therefore provided at 20 per cent.

8.  Profit attributable to members
Of the profit attributable to members, the sum of £13,749,000 (2014: £17,344,000) has been dealt with in the accounts of Cranswick plc.

11,584

11,550

9.  Equity dividends

Declared and paid during the year:

Final dividend for 2014 – 22.0p per share (2013: 20.6p)

Interim dividend for 2015 – 10.6p per share (2014: 10.0p)

Dividends paid

Proposed for approval of Shareholders at the Annual General Meeting on 27 July 2015:

Final dividend for 2015 – 23.4p (2014: 22.0p)

10.  Earnings per share
Basic earnings per share amounts are calculated by dividing net profit for the year attributable to members of the parent company of £41,252,000 
(2014: £43,207,000) by the weighted average number of shares outstanding during the year. In calculating diluted earnings per share amounts, the 
weighted average number of shares is adjusted for the weighted average number of ordinary shares that would be issued on the conversion of all 
dilutive potential ordinary shares into ordinary shares.

The weighted average number of ordinary shares for both basic and diluted amounts was as per the table below:

Basic weighted average number of shares

Dilutive potential ordinary shares – share options

2015
Thousands

2014
Thousands

49,071

48,734

151

191

49,222

48,925

93

2015
£’000

2014
£’000

(175)

(849)

(134)

18

(248)

243

(1,946)

288

–

(132)

542

201

(1,145)

(1,047)

2015
£’000

(33)

(16)

(804)

(853)

2014
£’000

(26)

(17)

(497)

(540)

2015
£’000

2014
£’000

10,792

10,025

5,203

4,878

15,995

14,903

11,526

10,772

Cranswick plc Annual Report & Accounts 2015Cranswick plc Annual Report & Accounts 2015STRATEGIC REPORTCORPORATE GOVERNANCESHAREHOLDER INFORMATIONHIGHLIGHTSFINANCIAL STATEMENTSNOTES TO THE ACCOUNTS CONTINUED

10.  Earnings per share continued
Adjusted earnings per share
The Directors consider it appropriate to present an adjusted measure of earnings per share on the face of the income statement which excludes  
certain non-cash items to provide a more meaningful measure of the underlying performance of the business. These items include the amortisation  
of customer relationship intangible assets which became significant for the first time during the year ended 31 March 2015 following the acquisition  
of Benson Park Limited (Note 14), gains and losses from the IAS 41 valuation movement on biological assets due to the volatility of pig prices (Note 15) 
and in the prior year the release of contingent consideration in relation to the acquisition of Kingston Foods Limited in 2012 (Note 14).

Adjusted earnings per share are calculated using the weighted average number of shares for both basic and diluted amounts as detailed on page 93.

Adjusted profit for the year is derived as follows:

Profit for the year

Release of contingent consideration

Amortisation of customer relationship intangible assets

Tax on amortisation of customer relationship intangible assets

Net IAS 41 valuation movement on biological assets

Tax on net IAS 41 valuation movement on biological assets

Adjusted profit for the year

11.  Intangible assets

Group

Cost

At 31 March 2013

On acquisition (Note 14)

At 31 March 2014

On acquisition (Note 14)

At 31 March 2015

Amortisation and impairment

At 31 March 2013

Amortisation

At 31 March 2014

Amortisation

At 31 March 2015

Net book value

At 31 March 2013

At 31 March 2014

At 31 March 2015

2015
£’000

2014
£’000

41,252

43,207

–

(1,086)

671

(134)

–

–

4,245

(1,441)

(849)

288

45,185

40,968

Goodwill
£’000

133,251

1,691

134,942

9,656

144,598

4,924

–

4,924

–

4,924

Customer
relationships
£’000

795

–

795

6,185

6,980

119

159

278

671

949

Total
£’000

134,046

1,691

135,737

15,841

151,578

5,043

159

5,202

671

5,873

128,327

130,018

139,674

676

517

6,031

129,003

130,535

145,705

Impairment testing
Goodwill is subject to annual impairment testing. Goodwill acquired through business combinations has been allocated for impairment testing purposes 
to the following principal cash-generating units:

Cash-generating unit

Fresh pork

Livestock

Cooked meats

Sandwiches

Continental Fine Foods

Premium cooked poultry

Other

2015
£’000

2014
£’000

12,231

12,231

1,691

90,167

11,602

10,968

9,259

3,756

1,691

90,167

11,602

10,968

–

3,359

139,674

130,018

Assumptions used
The recoverable amount for each cash-generating unit has been determined based on value in use calculations using annual budgets for each business 
for the following year, approved by the Board of Directors, and cash flow projections for the next four years. Forecast replacement capital expenditure is 
included from budgets and thereafter capital is assumed to represent 100 per cent of depreciation.

Subsequent cash flows are forecast to grow in line with an assumed long term industry growth rate of between 3 and 5 per cent derived from third 
party market information, including Kantar Worldpanel data.

A pre-tax discount rate of 6.5 per cent has been used (2014: 7.4 per cent) being management’s estimate of the weighted average cost of capital.

The calculation is most sensitive to the following assumptions:

Sales volumes
Sales volumes are influenced by the growth of the underlying food segment, the market shares of our customers, selling prices and the quality of our 
products and service. Historical volumes are used as the base and adjusted over the projection period in line with current growth rates. 

Gross margin
Gross margin depends upon average selling prices, the cost of raw materials and changes in the cost of production overheads. Historical margins are 
used as the base, adjusted for management’s expectations derived from experience and with reference to budget forecasts.

Discount rates
All calculations of this nature are sensitive to the discount rate used. Management’s estimate of the weighted average cost of capital has been used  
for each cash-generating unit.

Sensitivity
Management believes that currently there is no reasonably possible change to the assumptions that would reduce the value in use below the value  
of the carrying amount for any of the Group’s cash-generating units. Assumptions and projections are updated on an annual basis.

94

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Cranswick plc Annual Report & Accounts 2015Cranswick plc Annual Report & Accounts 2015STRATEGIC REPORTCORPORATE GOVERNANCESHAREHOLDER INFORMATIONHIGHLIGHTSFINANCIAL STATEMENTSNOTES TO THE ACCOUNTS CONTINUED

12.  Property, plant and equipment

Group

Cost

At 31 March 2013

Additions

On acquisition

Transfers between categories

Disposals

At 31 March 2014

Additions

On acquisition

Transfers between categories

Disposals

At 31 March 2015

Depreciation

At 31 March 2013

Charge for the year

Relating to disposals

At 31 March 2014

Charge for the year

Relating to disposals

At 31 March 2015

Net book amounts

At 31 March 2013

At 31 March 2014

At 31 March 2015

Freehold
land and
buildings
£’000

Leasehold
improve-
ments
£’000

Plant,
equipment
and vehicles
£’000

Assets in the
course of
construction
£’000

Total
£’000

80,036

3,110

160,166

5,957

249,269

5,287

2,633

4,459

(2,242)

90,173

2,730

3,758

3,472

(58)

61

12,416

5,095

22,859

–

–

–

1,630

653

(2,841)

3,171

172,024

123

18,691

–

–

–

1,173

2,898

(2,690)

–

4,263

(5,112)

–

–

(5,083)

5,940

1,776

–

(6,370)

271,308

23,320

4,931

–

–

(2,748)

100,075

3,294

192,096

1,346

296,811

11,901

1,766

(2,242)

11,425

1,973

1,710

187

–

88,272

15,878

(2,742)

1,897

101,408

201

16,175

–

–

(2,355)

13,398

2,098

115,228

–

–

–

–

–

–

–

101,883

17,831

(4,984)

114,730

18,349

(2,355)

130,724

68,135

78,748

86,677

1,400

1,274

71,894

70,616

5,957

147,386

5,940

156,578

1,196

76,868

1,346

166,087

Included in freehold land and buildings is land with a cost of £8,267,000 (2014: £7,927,000) which is not depreciated relating to the Group and 
£509,000 (2014: £509,000) relating to the Company.

Cost includes £1,082,000 (2014: £1,082,000) in respect of capitalised interest. No interest was capitalised during the year (2014: £56,000). The rate used 
to determine the amount of borrowing costs eligible for capitalisation in the prior year was 1.75 per cent, which is the effective rate of the borrowing 
used to finance the construction.

The Directors believe that the fair value of the property, plant and equipment is not materially different to the net book amounts presented above.

Freehold
land and
buildings
£’000

Plant,
equipment
and vehicles
£’000

509

–

–

509

–

509

–

–

–

–

–

–

509

509

509

427

17

(22)

422

26

448

361

31

(9)

383

26

409

66

39

39

Total
£’000

936

17

(22)

931

26

957

361

31

(9)

383

26

409

575

548

548

Subsidiary
undertakings
£’000

159,212

758

159,970

1,477

161,447

Company

Cost

At 31 March 2013

Additions

Disposals

At 31 March 2014

Additions

At 31 March 2015

Depreciation

At 31 March 2013

Charge for the year

Relating to disposals

At 31 March 2014

Charge for the year

At 31 March 2015

Net book amounts

At 31 March 2013

At 31 March 2014

At 31 March 2015

13.  Investments

Company

Shares at cost:

At 31 March 2013

Capital contribution relating to share options

At 31 March 2014

Capital contribution relating to share options

At 31 March 2015

The principal subsidiary undertakings during the year were:
•  Cranswick Country Foods plc
•  Cranswick Gourmet Pastry Company Limited (90 per cent owned by Cranswick Country Foods plc)
•  Wayland Farms Limited (100 per cent owned by Cranswick Country Foods plc)
•  Wold Farms Limited (100 per cent owned by Cranswick Country Foods plc)
•  Cranswick Convenience Foods Limited
•  Kingston Foods Limited (100 per cent owned by Cranswick Convenience Foods Limited)
•  The Sandwich Factory Group Limited (registered in Scotland)
•  The Sandwich Factory Holdings Limited (100 per cent owned by The Sandwich Factory Group Limited)
•  Benson Park Limited (100 per cent owned by Cranswick Country Foods plc)

Except where otherwise stated, each of the companies is registered in England and Wales and Cranswick plc holds directly 100 per cent of the shares 
and voting rights of each subsidiary undertaking.

In April 2009 the Group disposed of its pet and aquatics segment, retaining a 5.5 per cent share of both businesses. Following a subsequent reorganisation 
Cranswick plc sold its 5.5 per cent investment in the pet products business. The transaction resulted in the Group retaining its 5.5 per cent interest in the 
Aquatics business, this interest was later reduced to a 3.3 per cent holding of Tropical Marine Centre (2012) Limited following a further reorganisation and 
change in major shareholders. The investment, being an unquoted entity, the value of which cannot be reliably measured, is held at a carrying value of £nil.

96

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Cranswick plc Annual Report & Accounts 2015Cranswick plc Annual Report & Accounts 2015STRATEGIC REPORTCORPORATE GOVERNANCESHAREHOLDER INFORMATIONHIGHLIGHTSFINANCIAL STATEMENTSNOTES TO THE ACCOUNTS CONTINUED

14.  Acquisitions
Benson Park Limited
On 22 October 2014, the Group acquired 100 per cent of the issued share capital of Benson Park Limited for a total consideration of £23.8 million. The 
principal activity of Benson Park Limited is the production of premium British cooked poultry. The acquisition moves the Group into a new protein sector 
and further broadens its product range and customer base.

Fair values of the net assets at the date of acquisition were as follows:

Net assets acquired:

Customer relationships

Property, plant and equipment

Inventories

Trade receivables

Bank and cash balances

Trade payables

Government grants

Corporation tax liability

Deferred tax liability

Finance lease obligations

Goodwill arising on acquisition

Total consideration

Satisfied by:

Cash

Contingent consideration

Analysis of cash flows on acquisition:

Included within cash flows from investing activities

Cash consideration paid

Cash and cash equivalents acquired

Included within net cash from operating activities

Transaction costs of the acquisition

Net cash outflow arising on acquisition

Fair value
£’000

6,185

4,931

2,190

6,224

2,308

(5,013)

(465)

(373)

(1,339)

(135)

14,513

9,259

23,772

20,000

3,772

23,772

20,000

(2,308)

17,692

203

17,895

From the date of acquisition to 31 March 2015, the external revenues of Benson Park Limited were £18.1 million and the Company contributed a net 
profit after tax of £1.1 million to the Group. If Benson Park Limited had been acquired at the beginning of the year, the Group’s profit after tax for the 
year would have been £42.8 million and revenues would have been £1,026.6 million.

Included in the £9.3 million of goodwill recognised are certain intangible assets that cannot be individually separated from the acquiree and reliably 
measured due to their nature. These items include the expected value of synergies and the assembled workforce. 

Transaction costs of £0.2 million have been expensed in relation to the acquisition and were included in administrative expenses.

All of the trade receivables acquired were collected in full.

Contingent consideration
The agreement includes contingent consideration payable in cash to the previous owners of Benson Park Limited based on the performance of the 
business over a 2.5-year period. The amount payable will be between £nil and £4.0 million dependant on the average profit before interest and tax  
of the business during the 2.5-year period versus an agreed target level.

The fair value of the contingent consideration on acquisition was estimated at £4.0 million, discounted to £3.8 million in the table above.

98

Yorkshire Baker
On 2 April 2014, the Group acquired the goodwill associated with the Yorkshire Baker business in exchange for certain property, plant and equipment and 
10 per cent of the issued share capital of Cranswick Gourmet Pastry Company Limited. Goodwill of £397,000 was recognised on acquisition representing 
certain intangible assets that cannot be individually separated from the acquiree and reliably measured due to their nature. These items include the 
expected value of synergies and the assembled workforce. Transaction costs were £nil. There is a put and call option in place over the 10 per cent 
shareholding, exercisable at fixed points over the next three years. The value paid for the shares will be based on the results of Cranswick Gourmet  
Pastry Company Limited during that period. Contingent consideration of £0.4 million has been recognised in relation to the option.

2014 – Wayland Farms Limited and Wold Farms Limited
On 29 April 2013, the Group acquired 100 per cent of the issued share capital of East Anglian Pigs Limited (renamed Wayland Farms Limited) for a total 
consideration of £13.5 million. 

On 20 August 2013, the Group incorporated a new company: Wold Farms Limited. On 13 September 2013, Wold Farms Limited acquired certain trade 
and assets of Dent Limited for a total consideration of £2.0 million and subsequently, on 19 December 2013, acquired further Dent Limited trade and 
assets from the administrator for a total consideration of £1.5 million. The principal activities of both Wayland Farms Limited and Wold Farms Limited 
are pig breeding, rearing and finishing. The acquisitions give the Group greater control over its supply chain.

Fair values of the net assets at the date of acquisition were as follows:

Net assets acquired:

Property, plant and equipment

Biological assets

Inventories

Trade receivables

Bank and cash balances

Trade payables

Provisions

Financial liabilities

Finance lease obligations

Corporation tax liability

Deferred tax liability

Goodwill arising on acquisition

Total consideration

Satisfied by:

Cash

Analysis of cash flows on acquisition:

Included within cash flows from investing activities

Cash consideration paid

Cash and cash equivalents acquired

Included within net cash from operating activities

Transaction costs of the acquisition

Net cash outflow arising on acquisition

Wayland Farms
Limited
£’000

Fair values

Wold Farms 
Limited
£’000

3,828

10,550

398

1,368

2,540

(3,258)

(150)

(1,500)

(603)

(148)

(905)

12,120

1,355

13,475

435

2,550

62

–

–

–

–

–

–

–

84

3,131

336

3,467

Total
£’000

4,263

13,100

460

1,368

2,540

(3,258)

(150)

(1,500)

(603)

(148)

(821)

15,251

1,691

16,942

13,475

3,467

16,942

13,475

(2,540)

10,935

211

11,146

3,467

–

3,467

121

3,588

16,942

(2,540)

14,402

332

14,734

In the prior year, from the date of acquisition to 31 March 2014, the external revenues of Wayland Farms Limited were £10.8 million and the company 
contributed a net profit after tax (excluding the IAS 41 valuation movement on biological assets) of £2.5 million to the Group. If the Wayland Farms 
Limited combination had taken place at the beginning of the prior year, the Group’s profit after tax for the prior year would have been unchanged at 
£43.2 million and revenues would have been £995.6 million.

In the prior year, from the date of acquisition to 31 March 2014, the external revenues of Wold Farms Limited were £nil and the company contributed a 
net loss after tax of £0.2 million to the Group. Due to the nature of the two transactions, with only a proportion of the trade and assets of Dent Limited 
being acquired, the Directors considered it impracticable to assess the impact of Wold Farms Limited on the revenues and profit after tax of the Group 
for the prior year had the combination taken place at the beginning of that period.

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Cranswick plc Annual Report & Accounts 2015Cranswick plc Annual Report & Accounts 2015STRATEGIC REPORTCORPORATE GOVERNANCESHAREHOLDER INFORMATIONHIGHLIGHTSFINANCIAL STATEMENTSNOTES TO THE ACCOUNTS CONTINUED

14.  Acquisitions continued
2014 – Wayland Farms Limited and Wold Farms Limited continued
Included in the £1,691,000 of goodwill recognised, were certain intangible assets that could not be individually separated from the acquirees and 
reliably measured due to their nature. These items included the expected value of synergies, the assembled workforces and the strategic benefits of 
vertical integration including security of supply.

In the prior year, transaction costs of £211,000 and £121,000 were expensed in relation to Wayland Farms Limited and Wold Farms Limited respectively, 
and were included in administrative expenses.

All of the trade receivables acquired were collected in full.

Kingston Foods contingent consideration
In the prior year £1,086,000 of contingent consideration relating to the Kingston Foods Limited acquisition in June 2012 was released to the income 
statement being the full amount accrued, which reflected the Directors’ expectations of the performance of the business over the three-year period  
from acquisition.

15.  Biological assets
The Group’s biological assets consist of pigs in the form of breeding sows (classified as non-current assets) and their progeny for processing within the 
Group and externally (classified as current assets).

Reconciliation of carrying amounts of livestock:

Group

At 31 March 2013 

On acquisition

Increases due to purchases

Decrease attributable to harvest

Decreases attributable to sales

Changes in fair value less estimated costs to sell

At 31 March 2014

Increases due to purchases

Decrease attributable to harvest

Decreases attributable to sales

Changes in fair value less estimated costs to sell

At 31 March 2015

Group

Non-current biological assets

Current biological assets

Group

Net IAS 41 valuation movement on biological assets*

Changes in fair value of biological assets 

Biological assets transferred to cost of sales

Total
£’000

–

13,100

8,426

(34,743)

(10,772)

38,706

14,717

11,965

(54,111)

(4,477)

43,695

11,789

2014
£’000

1,174

13,543

14,717

2014
£’000

38,706

(37,265)

1,441

2015
£’000

592

11,197

11,789

2015
£’000

43,695

(47,940)

(4,245)

*  This represents the difference between operating profit prepared under IAS 41 and operating profit prepared under historical cost accounting, which forms part of the reconciliation  

to adjusted operating profit.

The Group’s valuation model for biological assets utilises quoted (unadjusted) prices in an active market for the valuation of finished pigs, sucklers and 
weaners (Level 1 in the fair value hierarchy as detailed in Note 22). The valuation of sows and boars is based on recent transactions for similar assets 
(Level 2 in the fair value hierarchy).

The main assumption used in relation to the valuation is mortality which has been based on historical data for each category of pig.

Additional information:

Group

Quantities at year end:

Breeding sows (Bearer biological assets)

Boars

Pigs (Consumable biological assets)

Number of pigs produced in the year

16.  Inventories

Group

Raw materials

Finished goods and goods for resale

17.  Trade and other receivables

Financial assets:

Trade receivables

Amounts owed by Group undertakings

Other receivables

Non-financial assets:

Prepayments and accrued income

2015
Number

2014
Number

14,861

346

183,853

340,096

16,875

433

172,526

320,133

2015
£’000

38,052

11,073

49,125

Group

2015
£’000

2014
£’000

Company

2015
£’000

103,758

84,292

–

5,948

109,706

–

5,375

89,667

12

28,797

177

28,986

7,199

116,905

8,108

97,775

393

29,379

2014
£’000

34,967

12,459

47,426

2014
£’000

–

26,256

23

26,279

252

26,531

Financial assets are carried at amortised cost. As at 31 March, the analysis of trade receivables that were past due but not impaired was as follows:

Group

2015

2014

Trade receivables

Of which: 
Not due

£’000

103,758

84,292

£’000

91,116

74,695

Past due date in the following periods:

Less than 
30 days
£’000

9,627

7,475

Between 
30 and 60 days
£’000

1,876

929

More than 
60 days
£’000

1,139

1,193

Trade receivables are non-interest-bearing and are generally on 30 to 60 day terms and are shown net of any provision for impairment. As at 31 March 2015, 
trade receivables at nominal value of £613,000 (2014: £583,000) were impaired and fully provided for. Provision is made when there is objective evidence 
that the Group will not be able to recover balances in full. Balances are written off when the probability of recovery is assessed as being remote.

100

101

Cranswick plc Annual Report & Accounts 2015Cranswick plc Annual Report & Accounts 2015STRATEGIC REPORTCORPORATE GOVERNANCESHAREHOLDER INFORMATIONHIGHLIGHTSFINANCIAL STATEMENTSNOTES TO THE ACCOUNTS CONTINUED

17.  Trade and other receivables continued
Movements in the provision for impairment of receivables were as follows:

Group

Bad debt provision

At 31 March 2013

Provided in year

Utilised

Released

At 31 March 2014

Provided in year

Utilised

At 31 March 2015

There are no bad debt provisions against other receivables.

18.  Financial assets

Group

Current

Loans receivable

Impairment provision

£’000

631

8

(6)

(50)

583

46

(16)

613

2014
£’000

396

(396)

–

2015
£’000

396

(396)

–

Loans of £396,000 (2014: £396,000) are receivable from Dent Limited, a former supplier to the Group. Dent Limited went into administration on 
2 December 2013, as a result the loans receivable from Dent Limited have been fully provided. 

The Company had no financial assets at the end of either year.

19.  Trade and other payables

Current

Trade payables

Amounts owed to Group undertakings

Other payables

Deferred income – Government grants

Non-current

Deferred income – Government grants

Group

2015
£’000

2014
£’000

Company

2015
£’000

82,049

80,315

–

35,608

135

117,792

–

28,420

71

108,806

329

46,410

5,621

–

2014
£’000

274

46,621

4,191

–

1,278

1,278

409

409

–

–

–

–

Government grants received relate to Regional Growth Fund, Rural Development Programme for England and Business Investment Scheme payments. 
The amounts received have been used to fund fixed asset investment with the objective of creating and safeguarding jobs at the Group’s facilities.

For the Company, amounts owed to Group undertakings reflect the net of the financial liabilities disclosed in Note 22 of £174,400,000 (2014: £153,400,000) 
and non-interest bearing amounts owed by the same entities to the Company.

20.  Financial liabilities

Current

Bank overdrafts

Finance leases and hire purchase contracts

Forward currency contracts

Non-current

Amounts outstanding under revolving credit facility

Contingent consideration (Note 14)

Movement on hedged items:

Losses arising in the year

Reclassification adjustment for losses included in the income statement 

Group

2015
£’000

–

–

210

210

2014
£’000

–

309

18

327

Company

2015
£’000

2014
£’000

1,808

–

–

1,808

–

–

–

–

21,265

4,162

25,427

28,898

21,265

28,898

–

–

–

28,898

21,265

28,898

Group

2015
£’000

(210)

18

(192)

2014
£’000

(18)

4

(14)

All financial liabilities are amortised at cost, except for forward currency contracts and contingent consideration, which are carried at fair value.

Movements on hedged foreign currency contracts are reclassified through cost of sales. 

Forward currency contracts are used to hedge a proportion of anticipated purchases denominated in foreign currencies and held at fair value in the balance 
sheet. To the extent that these forward contracts represent effective hedges, movements in fair value are taken directly to other comprehensive income and 
are then reclassified through the income statement in the period during which the hedged item impacts the income statement. A description of amounts and 
maturities is contained in Note 22.

Bank facilities
The Group negotiated an amendment and extension to its banking facilities during March 2014. The arrangement fees of £0.9 million are being 
amortised over the period of the facilities.

A committed bank overdraft facility of £20 million (2014: £20 million) is in place until July 2018, of which £nil (2014: £nil) was utilised at 31 March 
2015. Interest is payable at a margin over base rate.

A revolving credit facility of £120 million (including the £20 million committed overdraft facility) is in place of which £22 million was utilised as at 
31 March 2015 (2014: a revolving credit facility of £120 million of which £30 million was utilised). This facility expires in July 2018. Interest is payable 
on the revolving credit facility at a margin over LIBOR.

In one year or less

Between one year and two years

Between two years and five years

Unamortised issue costs

Group

Company

2015
£’000

–

–

22,000

22,000

(735)

21,265

2014
£’000

–

–

30,000

30,000

(1,102)

28,898

2015
£’000

–

–

22,000

22,000

(735)

21,265

2014
£’000

–

–

30,000

30,000

(1,102)

28,898

The bank facilities for both years are unsecured and subject to normal bank covenant arrangements.

52,360

51,086

The maturity profile of bank loans is as follows:

102

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Cranswick plc Annual Report & Accounts 2015Cranswick plc Annual Report & Accounts 2015STRATEGIC REPORTCORPORATE GOVERNANCESHAREHOLDER INFORMATIONHIGHLIGHTSFINANCIAL STATEMENTSNOTES TO THE ACCOUNTS CONTINUED

21.  Provisions

Group

At 31 March 2014

Movement on discount

At 31 March 2015

Analysed as:

Current liabilities

Non-current liabilities

Lease
provisions
£’000

343

3

346

2014
£’000

–

343

343

2015
£’000

196

150

346

Lease provisions are held against dilapidation obligations on leased properties. These provisions are expected to be utilised over the next five years. 
There are no provisions held by the Company.

22.  Financial instruments
An explanation of the Company and Group’s financial instruments risk management strategy is set out on page 70 in the Directors’ Report.

Interest rate risk profile of financial assets and liabilities
The interest rate profile of the interest-earning financial assets and interest-bearing liabilities of the Group as at 31 March 2015 and their weighted 
average interest rates is set out below:

As at 31 March 2015

Group

Financial liabilities: 

Revolving credit facility

Financial assets:

Cash at bank

As at 31 March 2014

Group

Financial liabilities:

Revolving credit facility

Finance leases and hire purchase contracts

Financial assets:

Cash at bank

The maturity profile of bank loans is set out in Note 20.

Weighted 
average 
effective 
interest rate
%

At floating
interest
rates
£’000

Total
£’000

1.30%

(22,000)

(22,000)

0.00%

3,941

18,059

3,941

18,059

Weighted 
average 
effective 
interest rate 
%

1.29%

5.13%

0.00%

At floating
interest
rates
£’000

Total
£’000

(30,000)

(30,000)

(309)

–

(30,309)

(30,000)

12,223

(18,086)

12,223

(17,777)

1 year
or
less
£’000

–

–

–

1 year
or
less
£’000

–

(309)

(309)

–

(309)

Fixed interest

1-2 years
£’000

2-3 years
£’000

–

–

–

–

–

–

Fixed interest

1-2 years
£’000

2-3 years
£’000

–

–

–

–

–

–

–

–

–

–

The interest rate profile of the interest-earning financial assets and interest-bearing liabilities of the Company as at 31 March 2015 and their weighted 
average interest rates is set out below:

As at 31 March 2015

Company

Financial liabilities: 

Amounts owed to Group undertakings

Bank overdraft

Revolving credit facility

Financial assets:

Cash at bank

As at 31 March 2014

Company

Financial liabilities: 

Amounts owed to Group undertakings

Revolving credit facility

Financial assets:

Cash at bank

Weighted 
average 
effective 
interest rate
%

2.00%

2.00%

1.30%

At
floating
interest
rates
£’000

Total
£’000

(174,400)

(174,400)

(1,808)

(22,000)

(1,808)

(22,000)

(198,208)

(198,208)

0.00%

501

501

(197,707)

(197,707)

Weighted
average
effective
interest rate 
%

2.00%

1.29%

At
floating
interest
rates
£’000

Total
£’000

(153,400)

(153,400)

(30,000)

(30,000)

(183,400)

(183,400)

0.00%

8,251

8,251

(175,149)

(175,149)

1 year
or
less
£’000

–

–

–

–

–

–

1 year
or
less
£’000

–

–

–

–

–

Fixed interest

1-2 years
£’000

2-3 years
£’000

–

–

–

–

–

–

–

–

–

–

–

–

Fixed interest

1-2 years
£’000

2-3 years
£’000

–

–

–

–

–

–

–

–

–

–

Currency profile
The Group’s financial assets at 31 March 2015 include Sterling denominated cash balances of £2,916,000 (2014: £11,363,000), Euro £991,000  
(2014: £117,000) and US Dollar £34,000 (2014: £743,000), all of which are held in the UK.

The proportion of the Group’s net assets denominated in foreign currencies is immaterial.

The Group’s other financial assets and liabilities are denominated in Sterling. 

Credit risk
The Group makes a significant proportion of its sales to the major UK supermarket groups, which correspondingly represent a significant proportion  
of the Group’s trade receivables at any one time. Based on the financial strength of these customers, the Directors do not consider that the Group  
faces a significant credit risk in this regard. Debts with other customers, which represent a smaller proportion of the Group’s trade receivables, are 
considered to provide greater risk, particularly in the current economic climate. These debts are reviewed on a regular basis by credit controllers  
and senior management and prudent provision is made when there is objective evidence that the Group will not be able to recover balances in full.

All cash financial assets are held by UK financial institutions. The maximum credit exposure relating to financial assets is represented by their carrying 
values as at the balance sheet date.

Fair value hierarchy
The Group uses the following hierarchy for determining and disclosing the fair value of financial instruments by valuation technique:

Level 1: quoted (unadjusted) prices in active markets for identical assets or liabilities.
Level 2: other techniques for which all inputs which have a significant effect on the recorded fair value are observable, either directly or indirectly.
Level 3: techniques which use inputs which have a significant effect on the recorded fair value that are not based on observable market data.

Transfers between levels of the fair value hierarchy are deemed to have occurred at the end of the reporting period.

The Group’s forward currency contracts are measured using Level 2 of the fair value hierarchy. The valuations are provided by the Group’s bankers from 
the proprietary valuations models and are based on mid-market levels as at close of business on the Group’s year end reporting date.

104

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Cranswick plc Annual Report & Accounts 2015Cranswick plc Annual Report & Accounts 2015STRATEGIC REPORTCORPORATE GOVERNANCESHAREHOLDER INFORMATIONHIGHLIGHTSFINANCIAL STATEMENTSCurrency derivatives have not been included in the sensitivity analysis below as they are not considered to be exposed to interest rate risk.

2015

Sterling

2014

Sterling

Increase/
decrease in
basis points

Effect on
profit before
tax
£’000

+100

-100

+100

-100

(442)

442

(529)

529

Liquidity risk
The tables below summarise the maturity profile of the Group’s financial liabilities at 31 March 2015 and 2014 based on contractual undiscounted 
payments: 

NOTES TO THE ACCOUNTS CONTINUED

22.  Financial instruments continued
Contingent consideration is measured using Level 3 of the fair value hierarchy and relates to future amounts payable on acquisitions. Amounts payable are 
based on agreements within purchase contracts, management’s expectations of the future profitability of the acquired entity and the timings of payments.

The Group’s 3.3 per cent retained shareholding in the aquatics business Tropical Marine Centre (2012) Limited would have been classified as Level 3; 
however, as the investment is an unquoted entity and cannot be reliably measured, the Directors consider that its value is immaterial and no fair value 
has been applied.

Fair value of financial instruments
Fair value is the amount for which an asset could be exchanged, or a liability settled, between knowledgeable, willing parties on an arm’s length basis. 
The fair value of floating rate assets and liabilities is estimated to be equivalent to book value. All derivative financial instruments are shown in the 
balance sheet at fair value.

Group

Forward currency contracts

Contingent consideration

2015

Book
value
£’000

(210)

Fair
value
£’000

(210)

(4,162)

(4,162)

2014

Book
value
£’000

(18)

–

Fair
value
£’000

(18)

–

The book value of trade and other receivables, trade and other payables, cash balances, loans receivable, overdrafts, amounts outstanding under revolving 
credit facilities and finance leases and hire purchase contracts equates to fair value for the Group and Company.

Hedges
Financial instruments designated as cash flow hedges are held at fair value in the balance sheet. The Group hedges the following cash flows:

i)  Forward contracts to hedge expected future purchases
The Group hedges a proportion of its near-term expected purchases denominated in overseas currencies. Where these hedges meet the hedge criteria 
of IAS 39 changes in fair value are posted directly to other comprehensive income and subsequently reclassified through the income statement at the 
time that the hedged item affects profit or loss.

Group

Currency

Euros

Amount

Maturities

Exchange
rates

21,000,000

1 April 2015–15 March 2016

€1.26–€1.40

Fair value
£’000

(203)

ii)  Forward contracts to hedge expected future sales
The Group hedges a proportion of its near-term expected sales denominated in overseas currencies. Where these hedges meet the hedge criteria of IAS 
39 changes in fair value are posted directly to other comprehensive income and subsequently reclassified through the income statement at the time 
that the hedged item affects profit or loss.

Group

Currency

US Dollars

Euros

Amount

Maturities

500,000

24 April 2015–29 May 2015

Exchange
rates

£0.66

2,800,000

8 May 2015–31 July 2015

£0.72–£0.79

Fair value
£’000

–

(7)

At 31 March 2015

Group

Revolving credit facility

Contingent consideration

Trade and other payables

At 31 March 2014

Group

Revolving credit facility

Finance leases and hire purchase contracts

Trade and other payables

At 31 March 2015

Company

Bank overdraft

Revolving credit facility

Trade and other payables

These contracts were effective cash flow hedges under the criteria set out in IAS 39 and therefore fair value gains and losses related to the contracts 
were recognised directly in other comprehensive income.

At 31 March 2014

The Company does not hold any forward contracts.

Interest rate risk
The following table demonstrates the sensitivity to a reasonably possible change in interest rates, with all other variables held constant, of the Group’s 
profit before tax (through the impact on floating rate borrowings). There is no material impact on the Group’s equity.

Company

Revolving credit facility

Trade and other payables

106

The impact of liquidity risk on the Group is discussed in detail in the Directors’ Report on page 70.

Less than
1 year
£’000

287

–

117,792

118,079

Less than
1 year
£’000

386

310

108,735

109,431

Less than
1 year
£’000

1,808

287

52,360

54,455

Less than
1 year
£’000

386

51,086

51,472

1 to 2
years
£’000

287

–

–

2 to 5
years
£’000

22,383

4,352

–

287

26,735

1 to 2
years
£’000

386

–

–

2 to 5
years 
£’000

29,901

–

–

386

29,901

1 to 2 
years
£’000

–

287

–

287

1 to 2
years
£’000

386

–

386

2 to 5
years
£’000

–

22,383

–

22,383

2 to 5
years 
£’000

29,901

–

29,901

Total
£’000

22,957

4,352

117,792

145,101

Total
£’000

30,673

310

108,735

139,718

Total
£’000

1,808

22,957

52,360

77,125

Total
£’000

30,673

51,086

81,759

107

Cranswick plc Annual Report & Accounts 2015Cranswick plc Annual Report & Accounts 2015STRATEGIC REPORTCORPORATE GOVERNANCESHAREHOLDER INFORMATIONHIGHLIGHTSFINANCIAL STATEMENTSNOTES TO THE ACCOUNTS CONTINUED

23.  Called-up share capital
Allotted, called-up and fully paid – Ordinary shares of 10 pence each

Group and Company

At 1 April

On exercise of share options

Scrip dividends

At 31 March

2015
Number

2014
Number

48,961,889

48,527,532

245,310

48,547

243,021

191,336

2015
£’000

4,896

25

5

2014
£’000

4,853

24

19

49,255,746

48,961,889

4,926

4,896

Company

Outstanding as at 1 April

Granted during the year (i)

Lapsed during the year

Exercised during the year (ii)

Outstanding as at 31 March (iii)

Exercisable at 31 March

2015
Number

720,500

141,800

(191,685)

(63,215)

607,400

–

2015
WAEP (£)

–

–

–

–

–

–

2014
Number

721,539

201,100

(87,495)

(114,644)

720,500

–

2014
WAEP (£)

–

–

–

–

–

–

On 5 September 2014, 33,687 ordinary shares were issued at 1,277.2 pence as a result of Shareholders exercising the scrip dividend option in lieu of the 
cash payment for the 2014 final dividend. 

On 23 January 2015, 14,860 ordinary shares were issued at 1,447.4 pence as a result of Shareholders exercising the scrip dividend option in lieu of the 
cash payment for the 2015 interim dividend.

During the course of the year, 245,310 ordinary shares were issued to employees exercising SAYE and LTIP options at prices between nil and 
916.0 pence.

Ordinary share capital of £63,851 is reserved for allotment under the Savings Related Share Options Schemes and Long Term Incentive Plans (LTIP). The 
options are exercisable as follows:

Savings related

Savings related

Savings related

Savings related

Savings related

Savings related

Savings related

Savings related

LTIP

Number

Exercise price

Exercise period

55

10,855

9,902

19,013

48,125

104,233

70,845

254,533

977,676

665p

474p

594p

692p

579p

629p

916p

March 2011–October 2015

March 2012–October 2016

March 2013–October 2017

March 2014–October 2018

March 2015–October 2019

March 2016–October 2018

March 2017–October 2019

1,187p

March 2018–October 2020

Nil

June 2015–June 2024

On 6 September 2013, 111,212 ordinary shares were issued at 1,152.0 pence as a result of Shareholders exercising the scrip dividend option in lieu  
of the cash payment for the 2013 final dividend. 

On 24 January 2014, 80,124 ordinary shares were issued at 1,151.0 pence as a result of Shareholders exercising the scrip dividend option in lieu of  
the cash payment for the 2014 interim dividend. 

During the course of the prior year, 243,021 ordinary shares were issued to employees exercising SAYE and LTIP options at prices between nil and 
692.0 pence.

24.  Share-based payments
The Group operates two share option schemes, a Revenue approved scheme (SAYE) and a Long Term Incentive Plan (LTIP), both of which are equity 
settled. The total expense charged to the income statement during the year in relation to share-based payments was £2,463,000 (2014: £1,014,000).

Long Term Incentive Plan (LTIP)
During the course of the year 285,800 options at nil cost were granted to Directors and senior executives, the share price at that time was 1,266.0 
pence. Details of the performance criteria relating to the LTIP scheme can be found in the Directors’ Remuneration report on page 62. The maximum 
term of LTIP options is ten years.

Group

Outstanding as at 1 April

Granted during the year (i)

Lapsed during the year

Exercised during the year (ii)

Outstanding as at 31 March (iii)

Exercisable at 31 March

108

2015
Number

1,064,888

285,800

(281,450)

(91,562)

977,676

–

2015
WAEP (£)

–

–

–

–

–

–

2014
Number

1,071,891

317,100

(152,313)

(171,790)

1,064,888

–

2014
WAEP (£)

–

–

–

–

–

–

i)  The weighted average fair value of options granted during the year was £11.64 (2014: £10.29). The share options granted during the year were at £nil per share. The share price  

at the date of grant was £12.66 (2014: £11.27).

ii)  The weighted average share price at the date of exercise for the options exercised was £13.25 (2014: £11.26).
iii)  For the share options outstanding as at 31 March 2015, the weighted average remaining contractual life is 8.07 years (2014: 8.11 years).

The exercise price for all options outstanding at the end of the year was £nil.

All Employee Share Option Scheme (SAYE)
All employees are entitled to a grant of options once they have been in service for two years or more. The exercise price is equal to the market price of 
the shares less 20 per cent on the date of the grant. The contractual life of the options is 3, 5 or 7 years. The maximum term of SAYE options is 3.5, 5.5 
or 7.5 years.

The following table illustrates the number and weighted average exercise prices (WAEP) of, and movements in, SAYE share options during the year.

Group

Outstanding as at 1 April

Granted during the year (i)

Lapsed during the year

Exercised during the year (ii)

Outstanding as at 31 March (iii)

Exercisable at 31 March

Company

Outstanding as at 1 April

Granted during the year (i)

Lapsed during the year

Exercised during the year (ii)

Outstanding as at 31 March (iii)

Exercisable at 31 March

2015
Number

446,407

256,866

(31,767)

(153,748)

517,758

5,389

2015
Number

19,649

15,724

(43)

(7,797)

27,533

2015
WAEP (£)

6.61

11.87

7.93

5.86

9.36

5.81

2015
WAEP (£)

6.33

11.87

5.79

5.83

9.65

2014
Number

468,286

87,372

(38,020)

(71,231)

446,407

3,243

2014
Number

19,600

2,690

(1,504)

(1,137)

19,649

–

–

260

2014
WAEP (£)

5.98

9.16

6.29

5.75

6.61

6.86

2014
WAEP (£)

5.94

9.16

5.98

6.66

6.33

6.92

i)  The share options granted during the year were at £11.87 (2014: £9.16), representing a 20 per cent discount on the price at the relevant date. The share price at the date of grant was 

£13.85 (2014: £11.86).

ii)  The weighted average share price at the date of exercise for the options exercised was £14.21 (2014: £12.72).
iii)  For the share options outstanding as at 31 March 2015, the weighted average remaining contractual life is 3.12 years (2014: 3.59 years).

The weighted average fair value of options granted during the year was £3.38 (2014: £3.31). The range of exercise prices for options outstanding at the 
end of the year was £4.74–£11.87 (2014: £4.74–£9.16).

109

Cranswick plc Annual Report & Accounts 2015Cranswick plc Annual Report & Accounts 2015STRATEGIC REPORTCORPORATE GOVERNANCESHAREHOLDER INFORMATIONHIGHLIGHTSFINANCIAL STATEMENTSNOTES TO THE ACCOUNTS CONTINUED

24.  Share-based payments continued
The fair value of the SAYE and LTIP equity settled options granted is estimated as at the date of grant using the Black-Scholes option pricing model, 
taking into account the terms and conditions upon which the options were granted. The following table lists the inputs to the model used for the years 
ended 31 March 2015 and 31 March 2014:

Group and Company

Dividend yield

Expected share price volatility

Risk-free interest rate

Expected life of option 

Exercise prices

2015
LTIP

2.81%

31.0%

1.06%

3 years

£nil

2015
SAYE

2.57%

31.0%

0.74% – 1.23%

3, 5 years

£11.87

2014
LTIP

3.03%

31.0%

0.51%

3 years

£nil

2014
SAYE

2.88%

31.0%

0.92% – 1.87%

3, 5 years

£9.16

The expected life of the options is based on historical data and is not necessarily indicative of exercise patterns that may occur. The expected volatility 
reflects the assumption that the historical volatility is indicative of future trends, which may not necessarily be the actual outcome.

The initial fair value of LTIP options is adjusted to take into account market-based performance conditions.

25.  Pension schemes
Defined benefit pension scheme
The Group acquired a defined benefit final salary pension scheme during 2009, which is funded by the payment of contributions to separately 
administered trust funds. The scheme was closed to new members and future accrual on 30 June 2004.

Pension costs are determined with the advice of an independent qualified actuary on the basis of a triennial valuation using the projected unit credit 
method. The latest available formal actuarial valuation of the scheme was carried out as at 1 January 2013. This valuation was updated to the year end. 
Plan assets are stated at fair value at the respective balance sheet dates and overall expected rates of return are established by applying published 
brokers’ forecasts to each category of scheme assets.

a)  Change in benefit obligation

Benefit obligation at the beginning of the year

Interest cost

Remeasurement losses/(gains):

Actuarial losses/(gains) arising from changes in financial assumptions

Actuarial gains arising from changes in demographic assumptions

Other experience items

Additional liability recognised due to minimum funding requirement

Benefits paid from plan

Benefit obligation at the end of the year

b)  Change in plan assets

Fair value of plan assets at the beginning of the year

Interest income

Return on plan assets

Employer contributions

Benefits paid from plan

Fair value of plan assets at the end of the year

c)  Amounts recognised in the balance sheet

Present value of funded obligations

Fair value of plan assets

Net liability recorded in the balance sheet

2015
£’000

25,221

967

7,844

–

–

(3,394)

(419)

30,219

2015
£’000

18,693

859

4,143

1,320

(419)

24,596

2015
£’000

(30,219)

24,596

(5,623)

2014
£’000

21,535

935

(764)

(251)

728

3,457

(419)

25,221

2014
£’000

18,178

813

(1,007)

1,128

(419)

18,693

2014
£’000

(25,221)

18,693

(6,528)

d)  Components of pension cost

Amounts recognised in the income statement:

Interest cost

Expected return on plan assets

Total pension cost recognised in the income statement

Actual return on assets

Actual return on plan assets

Amounts recognised in the Group statement of comprehensive income 

Actuarial losses immediately recognised

Cumulative amount of actuarial losses recognised

The weighted average actuarial assumptions used in the valuation of the scheme were as follows:

e)  Principal actuarial assumptions

Discount rate

Rate of price inflation

Revaluation of deferred pensions:

Benefits accrued prior to 1 January 1998

Benefits accrued after 1 January 1998

Rate of compensation increase:

Benefits accrued prior to 1 January 1997

Benefits accrued after 1 January 1997

Future expected lifetime of pensioner at age 65:

Current pensioners

Male

Female

Future pensioners

Male

Female

2015
£’000

967

(859)

108

2014
£’000

935

(813)

122

5,002

(194)

(307)

(6,374)

(4,177)

(6,067)

2015

3.25%

3.25%

5.00%

3.25%

3.00%

3.25%

23.0

25.3

25.2

27.6

2014

4.50%

3.15%

5.00%

3.15%

3.00%

3.15%

22.9

25.2

25.1

27.5

The mortality rates used have been taken from Base tables S1PA (CMI 2012 improvements 1.5 per cent long term rate of improvement) (2014: S1PA 
(CMI 2012 improvements 1.5 per cent long term rate of improvement)).

At 31 March 2015, the average duration of the scheme liabilities was 23 years (2014: 23 years). For deferred pensions the average duration was  
24 years (2014: 24 years) and for pensions in payment the average duration was twelve years (2014: twelve years).

The Group’s deficit as measured under IFRIC 14 is £5,623,000 (2014: £6,528,000) as a result of the Group’s commitment to future contributions to the 
scheme. This compares to an underlying IAS 19 deficit of £5,560,000 (2014: £3,017,000). 

A 0.1 per cent increase/decrease in the discount rate would give rise to a £13,000 decrease/£676,000 increase (2014: £17,000 decrease/£17,000 
increase) in the deficit at 31 March 2015.

A 0.1 per cent increase/decrease in the inflation assumption would give rise to a £244,000 increase/£nil decrease in the deficit at 31 March 2015.

A one year increase/decrease in the life expectancy assumption would give rise to a £896,000 increase/£nil decrease in the deficit at 31 March 2015.

In the prior year, due to the divergence in the IFRIC 14 and IAS 19 liabilities the valuation was only sensitive to a reasonable change in the discount  
rate assumption.

The scheme rules require the pension benefits to be uplifted by Retail Price Index (RPI), so there was no financial effect from the statutory requirement 
to uplift pension benefits by Consumer Price index (CPI) rather than RPI.

110

111

Cranswick plc Annual Report & Accounts 2015Cranswick plc Annual Report & Accounts 2015STRATEGIC REPORTCORPORATE GOVERNANCESHAREHOLDER INFORMATIONHIGHLIGHTSFINANCIAL STATEMENTSNOTES TO THE ACCOUNTS CONTINUED

25.  Pension schemes continued

f)  Plan assets

Return seeking:

Diversified growth funds

Debt instruments:

Corporate bonds

Gilts

Index linked bonds

Other:

Cash

Total

2015
Fair value of 
plan assets
£’000

2014
Fair value of 
plan assets
£’000

12,354

12,354

2,931

2,303

5,447

10,681

1,561

24,596

11,056

11,056

1,293

1,238

3,369

5,900

1,737

18,693

Analysis of changes in net debt:

Company

Cash and cash equivalents

Overdrafts

Revolving credit

Net debt

Company

Cash and cash equivalents

Revolving credit

Net debt

At 
31 March
2014
£’000

8,251

–

8,251 

(28,898)

(20,647)

At
31 March 
2013
£’000

5,169

(28,498)

(23,329)

Cash 
flow
£’000

(7,750)

(1,808)

(9,558)

8,000

(1,558)

Cash 
flow
£’000

3,082

(1,000)

2,082

Other
non-cash
changes
£’000

–

–

–

(367)

(367)

Other
non-cash
changes
£’000

–

600

600

At 
31 March
2015
£’000

501

(1,808)

(1,307)

(21,265)

(22,572)

At 
31 March
2014
£’000

8,251

(28,898)

(20,647)

All of the plan assets have a quoted price in an active market except for cash.

The plan has not invested in any of the Group’s own financial instruments nor in any properties or other assets used by the Group.

The Group expects to contribute approximately £1,320,000 to the scheme during the year ending 31 March 2016 in respect of regular contributions, 
and intends to contribute the same amount annually through to November 2019.

The risks to which the plan exposes the entity have been minimised by investing the assets of the scheme across a broad range of return seeking funds 
and debt instruments.

Defined contribution pension schemes
The Group also operates defined contribution pension schemes whereby contributions are made to schemes operated by major insurance companies. 
Contributions to these schemes are determined as a percentage of employees’ earnings. Contributions owing to the insurance companies at the year end, 
included in trade and other payables, amounted to £288,000 (2014: £238,000). Contributions during the year totalled £2,106,000 (2014: £1,460,000).

26.  Additional cash flow information
Analysis of changes in net debt:

Group

Cash and cash equivalents

Revolving credit

Finance leases and hire purchase contracts

Net debt

At 
31 March
2014
£’000

12,223

(28,898)

(309)

(16,984)

Cash 
flow
£’000

(8,282)

8,000

444

162

Other
non-cash
changes
£’000

–

(367)

(135)

(502)

Net debt is defined as cash and cash equivalents and loans receivable less interest-bearing liabilities (net of unamortised issue costs).

Group

Cash and cash equivalents

Overdrafts

Other financial assets

Revolving credit

Finance leases and hire purchase contracts

Net debt

112

At
31 March 
2013
£’000

7,633

(549)

7,084

1,398

8,482

(28,498)

(55)

(20,071)

Cash 
flow
£’000

4,590

549

5,139

(1,002)

4,137

500

349

4,986

At 
31 March
2015
£’000

3,941

(21,265)

–

(17,324)

At 
31 March
2014
£’000

12,223

–

12,223

–

12,223

(28,898)

(309)

Other
non-cash
changes
£’000

–

–

–

(396)

(396)

(900)

(603)

(1,899)

(16,984)

27.  Contingent liabilities
The Company, together with its subsidiary undertakings, has entered into a cross guarantee with Lloyds Banking Group plc, The Royal Bank of Scotland plc 
and Clydesdale Bank PLC (trading as Yorkshire Bank) (2014: Lloyds Banking Group plc, The Royal Bank of Scotland plc and Clydesdale Bank PLC (trading as 
Yorkshire Bank)) in respect of the Group’s facilities with those banks. Drawn down amounts totalled £22,000,000 as at 31 March 2015 (2014: £30,000,000).

For the Company, the amounts drawn down by other Group companies which were guaranteed by the Company at the year end totalled £nil (2014: £nil).

28.  Commitments
(a) The Directors have contracted for future capital expenditure for property, plant and equipment totalling £2,858,000 (2014: £6,259,000).

(b) The Group’s future minimum rentals payable under non-cancellable operating leases are as follows:

Group

Not later than one year

After one year but not more than five years

After five years

The Company has no non-cancellable operating leases.

2015
£’000

4,152

5,097

3,143

2014
£’000

4,136

5,204

3,267

12,392

12,607

29.  Related party transactions
During the year the Group and Company entered into transactions, in the ordinary course of business, with related parties, including transactions 
between the Company and its subsidiary undertakings. In the Group accounts transactions between the Company and its subsidiaries are eliminated  
on consolidation but these transactions are reported for the Company below:

Company

Related party – Subsidiaries

2015

2014

Services rendered
to related party
£’000

Interest paid to
related party
£’000

Dividends received
from related party
£’000

12,103

17,560

3,125

2,724

15,350

12,700

Amounts owed by or to subsidiary undertakings are disclosed in Notes 17 and 19. Any such amounts are unsecured and repayable on demand.

Remuneration of key management personnel:

Group

Short term employee benefits

Post-employment benefits

Share-based payment

2015
£’000

5,398

73

1,283

6,754

2014
£’000

4,257

138

492

4,887

113

Cranswick plc Annual Report & Accounts 2015Cranswick plc Annual Report & Accounts 2015STRATEGIC REPORTCORPORATE GOVERNANCESHAREHOLDER INFORMATIONHIGHLIGHTSFINANCIAL STATEMENTSSHAREHOLDER INFORMATION
FIVE YEAR STATEMENT

Turnover

Profit before tax

Adjusted profit before tax*

Earnings per share

Adjusted earnings per share*

Dividends per share

Capital expenditure

Net debt

Net assets

2015
£’m

1,003.3

52.8

57.8

84.1

92.1

34.0p

23.3

(17.3)

332.4

2014
£’m

994.9

54.8

52.2

88.7p

84.1p

32.0p

22.9

(17.0)

302.7

2013
£’m

875.2

47.3

49.1

74.9p

78.7p

30.0p

33.2

(20.1)

273.7

2012
£’m

820.8

48.4

45.6

78.6p

72.9p

28.5p

21.7

(21.7)

245.9

2011
£’m

758.4

47.1

47.3

74.5p

72.8p

27.5p

35.9

(48.3)

220.9

*  Adjusted profit before tax and earnings per share exclude the effects of net IAS 41 valuation movement and acquisition related amortisation in 2015, release of contingent consideration 
and net IAS 41 valuation movement on biological assets in 2014, impairment of property, plant and equipment in 2013 and impairment of goodwill and the effect of associate in 2012. 
These are the measures used by the Board to assess the Group’s underlying performance.

Dividends per share relate to dividends declared in respect of that year.

Net debt is defined as per Note 26 to the accounts.

SHAREHOLDER ANALYSIS
AT 5 MAY 2015

Classification

Private Shareholders

Corporate bodies and nominees

Size of holding (shares)

1–1,000

1,001–5,000

5,001–10,000

10,001–50,000

50,001–100,000

Above 100,000

Share price

Share price at 31 March 2014

Share price at 31 March 2015

High in the year

Low in the year

Number of 
holdings

Number of shares

1,129

5,005,473

739

44,253,269

1,868

49,258,742

1,021

395,082

499

114

131

47

56

1,147,194

807,029

2,991,238

3,337,616

40,580,583

1,868

49,258,742

1,223p

1,373p

1,499p

1,173p

FINANCIAL CALENDAR

Preliminary announcement of full year results

Publication of Annual Report

Annual General Meeting

Payment of final dividend

Announcement of interim results

Payment of interim dividend

May

June

July

September

November

January

Share price movement
Cranswick’s share price movement over the six year period to May 2015 and comparison against the FTSE 350 Food Producers and Processors Price 
Index (FTSE FPP) and against the FTSE All Share Price Index (FTSE All Share), all rebased to Cranswick’s share price at 5 May 2009, is shown below:

2,000

1,500

1,000

500

0

2009

2010

2011

2012

2013

2014

2015

  Cranswick 

  FTSE All Share 

  FTSE 350 Food Producers

Source: Investec

114

115

Cranswick plc Annual Report & Accounts 2015Cranswick plc Annual Report & Accounts 2015STRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSHIGHLIGHTSSHAREHOLDER INFORMATIONADVISERS

Secretary

Company number

Registered Office

Stockbrokers

Registrars

Auditors

Tax advisers

Solicitors

Bankers

Malcolm Windeatt FCA

1074383

74 Helsinki Road 
Sutton Fields 
Hull HU7 0YW

Investec Investment Banking – London 
Shore Capital Stockbrokers – Liverpool

Capita Asset Services 
The Registry 
34 Beckenham Road 
Kent BR3 4TU

Tel: 0871 664 0300 (calls cost 10 pence per minute plus network extras;  
lines are open 8.30am to 5.30pm, Monday – Friday 
If calling from overseas please call  
+44 208 639 3399 

email: shareholderenquiries@capita.co.uk 
www.capitaassetservices.com

Ernst & Young LLP – Hull

PricewaterhouseCoopers – Leeds

Rollits LLP – Hull

Lloyds Banking Group plc 
The Royal Bank of Scotland plc 
Clydesdale Bank PLC (trading as Yorkshire Bank)

Merchant bankers

N M Rothschild & Sons – Leeds

116

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Cranswick plc Annual Report & Accounts 2015Cranswick plc Annual Report & Accounts 2015STRATEGIC REPORTCORPORATE GOVERNANCEFINANCIAL STATEMENTSSHAREHOLDER INFORMATIONHIGHLIGHTS 
REGISTERED OFFICE
Cranswick plc,  
Helsinki Road, Sutton Fields,  
Hull HU7 0YW

www.cranswick.plc.uk