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FY2021 Annual Report · Cushman & Wakefield
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Cranswick plc Annual Report & Accounts

52 Weeks Ended 27 March 2021

What We Do

Our purpose is to feed the nation with 
authentically made, sustainably produced  
food that is created with passion.

Our vertically integrated supply chain model provides customers with assurance  
over the integrity and traceability of our high quality, UK farm-assured pigs and chickens.

We farm

We produce

We supply

We have significant control over our pork supply chain through 
ownership of our pig breeding and rearing activities. Our fresh 
chicken operation is fully integrated including feed mills, hatchery 
and broiler farms.

A further £12.7 million was invested during the year in our 
agricultural operations as we continue to strengthen our position 
as a higher welfare pork and poultry supplier and reinforce our 
vertically integrated structure. Expansion of our farming activities 
also maintains our self-sufficiency in UK pigs at over 30 per cent 
and 100 per cent of the chickens processed at our Fresh Poultry 
facility in Eye, Suffolk, come from our own farms.

Our supply chain model

We produce a range of high quality, 
predominantly fresh food including 
fresh pork, poultry, convenience and 
gourmet products. We focus on 
premium products, technical 
integrity and the highest standards 
of animal welfare. Through our
four primary processing and twelve 
added-value processing facilities we 
develop innovative, great tasting 
food products to the highest 
standards of food safety whilst 
prioritising traceability.

Cranswick owned 
British Farms

Revenue by Product Category

% of Group revenue

Poultry
16%

Gourmet Products*
16%

†  Cooked Meats, Continental Products and Ingredients.
* 

Pastry, Sausage, Bacon and Gammon.

Fresh Pork

Retail 

Wholesale

We supply most of the UK grocery retailers and have a strong 
presence in the ‘food-to-go’ sector and other food service 
outlets, as well as a substantial export business.

Fresh Pork
30%

Revenue by Customer Type

% of Group revenue

Export
10%

Manufacturing
9%

Food Service
2%

Convenience†
38%

UK Retail
79%

Contracts with  
Other UK Farms

Cranswick Primary  
Processing

European  
Meat Imports

Other High Quality  
Ingredients from Sustainable  
& Trusted Suppliers

Convenience

Cooked Meats

Continental & Mediterranean Products

Retail

Convenience  
& Online

Gourmet Products

Sausages 

Bacon 

Pastry

Food Service

Food-To-Go

Poultry

Fresh Chicken 

Cooked Poultry

Export

Manufacturing

About Us
Cranswick is a leading UK food producer with revenue  
approaching £1.9 billion. We produce and supply premium  
food to UK grocery retailers, the food service sector and  
other UK and global food producers.

Chairman’s 
Statement

p2

Our Strategy  
in Action

p8

Our Strategy

p20

A Performance 
Update

p4

How we  
Create Value

p14

Our  
Sustainability  
Strategy

p24

Strategic Report

Corporate Governance

Highlights
Chairman’s Statement
Chief Executive’s Review
Our COVID-19 Response
Strategy in Action 
Business Model

1 
2  
4  
6 
8  
14 
16  Our Markets 
20  Our Strategy
22 
Key Performance Indicators
24  Our Sustainability Strategy
30 
TCFD Disclosure
32 
SASB Disclosure
36  Our Stakeholders
50  Operating and Finance Review
55 
64 

Risk Report
Non-Financial Information Statement

Chairman’s Governance Overview
Board of Directors
How we are Governed
Strategic Oversight
Leadership and Purpose
Audit Committee Report
Nomination Committee Report
Remuneration Committee Report
Remuneration at a Glance
Remuneration Policy

66 
68 
70 
72 
76 
80 
86 
89 
94 
96 
103  Annual Report on Directors’ Remuneration
110  Directors’ Report

Financial Statements
114  Statement of Directors’ Responsibilities
115 
122  Group Income Statement
123  Group Statement of  

Independent auditors’ report

Comprehensive Income

124  Balance Sheets
126  Statements of Cash Flows
128  Statements of Changes in Equity
130  Notes to the Accounts

Shareholder Information
164  Five Year Statement
164  Financial Calendar
165  Shareholder Analysis
166  Advisers

Highlights

A resilient and sustainable 
business model 

Like-for-like revenue* 

Adjusted profit before tax†

Adjusted earnings per share†

£’m

£1,869.5m

£’m

£129.7m

+12.1%

2021

2020

2019

1,869.5

1,667.2

1,437.1

2021

2020

2019

+26.8%

129.7

102.3

92.0

p

199.3p

2021

2020

2019

+27.4%

199.3

156.4

144.3

Dividend per share 

p

70.0p

2021

2020

2019

+15.9%

70.0

60.4

55.9

Free cash flow†

£’m

£180.9m

Net (debt)/funds◊

£’m

-£92.4m

+£65.1m

+£54.5m

2021

2020

2019

180.9

2021

(92.4)

(71.6)

(20.8)

115.8

87.3

2020

(146.9)

(65.9)

(81.0)

2019

6.3

 IFRS 16 Leases   

 Underlying

Revenue

£1,898.4m

(FY20: £1,667.2m) 

Profit before tax

£114.8m

(FY20: £104.0m)

Earnings per share

176.4p

(FY20: 159.1p)

Capital expenditure

£71.9m

Growth in Fresh Poultry sales 

Reduction in relative carbon footprint

+138.9%

-18.2%

References to like-for-like throughout the Annual Report & Accounts exclude the current year contribution from prior year acquisitions prior to the anniversary of their purchase.

* 
†  Adjusted and like-for-like references throughout the Annual Report & Accounts refer to non-IFRS measures or Alternative Performance Measures (APMs). Definitions and reconciliations of the 

APMs to IFRS measures are provided in Note 32.

◊  Net (debt)/funds includes recognition of IFRS 16 Leases in 2021 and 2020. The 2019 comparative has not been restated.

Cranswick plc | Annual Report & Accounts 2021

1

Strategic  Report 
 
Chairman’s Statement

Resolute performance 
delivers record results 

Personal character comes to the fore at times of adversity.  
It was especially the case during this period when we all faced  
the challenges brought on by COVID-19. At Cranswick, colleague 
safety and wellbeing are a priority. Working practices were 
adapted, challenges were met and the business came  
through to deliver a record set of results. A remarkable 
performance from everyone associated with the business.  
On behalf of the Board I thank all our colleagues for their 
tremendous contribution.

Results

Total revenue for the year of £1.9 billion 
represented an increase of 13.9 per cent. 
Adjusting for acquisitions made during the 
previous year, but included for the full year  
this time, revenue on a like-for-like basis was 
12.1 per cent higher. All product categories 
performed well and recorded growth in volumes.

Adjusted profit before tax was £129.7 million,  
an increase of 26.8 per cent. Adjusted earnings 
per share of 199.3 pence per share were ahead 
by 27.4 per cent year-on-year.

COVID-19 brought additional costs of working 
and a change in sales mix. This saw a reduction in 
sales into food service, on the back of lockdown 
restrictions, and an increase in sales to food retail. 
Working closely with customers we were able to 
optimise service levels to meet this increased 
demand and the rising prominence of the online 
channel. Employment levels were maintained  
and there has been no call on the Government‘s 
Coronavirus Job Retention Scheme or other 
Government-backed assistance.

A colleague “thank you” bonus was paid during 
the year and this, along with provision made for 
a further payment, totalled £9.8 million. 

It was particularly pleasing to see positive 
performances from operations in which there 
has been substantial recent investment, 
including the Eye poultry facility, convenience 
foods and continental products.

Progress has also been made in various  
other areas of the business to provide for  
future growth. Investments included last 
month’s commissioning of Cranswick Gourmet 
Kitchen, the cooked bacon facility in Hull; 
commencement of work on the new site for the 
supply of breaded poultry products; expansion 
of farming activities; and further initiatives 
undertaken as part of the ‘Second Nature’ 
sustainability strategy.

Cash flow and financial position

Net debt, including IFRS 16 lease liabilities,  
at the end of the year fell to £92.4 million (2020: 
£146.9 million) reflecting the strong operational 
performance of the Group. Net debt, excluding 
IFRS 16 lease liabilities, was £20.8 million 
compared to £81.0 million previously. The Group’s 
unsecured bank facilities, totalling £200 million, 
provide comfortable headroom for future growth.

Dividend

The Board is proposing a final dividend  
of 51.3 pence per share, an increase of  
17.4 per cent on the 43.7 pence paid previously. 
Together with the interim dividend of 18.7 
pence per share this is a total dividend for the 
year of 70.0 pence per share. That compares  
to 60.4 pence per share previously, an increase 
of 15.9 per cent, and extends the period  
of consecutive years of dividend growth  
to 31 years.

The final dividend, if approved by Shareholders, 
will be paid on 3 September 2021 to Shareholders 
on the register at the close of business on 23 July 
2021. Shares will go ex-dividend on 22 July 2021. 
Shareholders will again have the option to receive 
the dividend by way of scrip issue.

Second Nature

Cranswick’s Second Nature sustainability 
strategy reflects the ambition to be the world’s 
most sustainable meat business and is focused 
on key areas including food waste, plastics 
usage, greenhouse gases, deforestation, 
renewable energy, animal welfare and support 
for local communities. 

Amongst the achievements during the year 
was the carbon neutral certification of many  
of our sites, remaining sites will be certified  
over the next few months; retention of the 
global Business Benchmark on Farm Animal 
Welfare (BBFAW) Tier One status – backed  
by Compassion in World Farming and World 
Animal Protection; and local community 
support through food donations and laptops  
for local schoolchildren. 

Progress was made in all areas of the Second 
Nature strategy. Sustainability and community are 
integral to the Cranswick way of doing business.

Corporate Governance

Outlook

The Board embraces the UK Corporate 
Governance Code as part of its culture.  
A statement relating to compliance with  
the Code is included within the Corporate 
Governance Report on page 79.

Culture

Cranswick’s activities are decentralised  
across product categories supported through 
collaboration in key areas. The human resource 
function is particularly important within this 
format and is a key element of the overall 
strategic plan.

All colleagues are viewed as critical 
stakeholders. There is commitment to  
a training and development plan that delivers 
workforce capabilities, skills and competencies 
through apprenticeships, development 
programmes and training courses. Internal 
promotions to meet the growing needs of the 
business underlines its value.

The Board is committed to this and recognises 
that Cranswick’s growth and continued success 
would not be possible without talented and 
motivated management teams supported by 
skilled and enthusiastic colleagues at each site.

Board

As announced separately today, I will be 
standing down as Chairman at this year’s  
AGM and will continue in an advisory capacity 
until May next year. It has been an absolute 
pleasure and a privilege to have been part  
of the development of this fabulous company 
for over 36 years from its origins as a local 
farmer-owned feed milling business in East 
Yorkshire into the FTSE 250 food producer  
that it is today.

The Board engaged external advisers to  
assist in the recruitment of a new Chairman. 
Potential external candidates were identified 
and considered alongside an internal candidate, 
Tim Smith. Tim, who has served as an 
independent Non-Executive Director for the 
past three years, was the preferred candidate 
and will take over the role following the AGM.

Liz Barber was recently appointed as an 
independent Non-Executive Director. Liz,  
a Chartered Accountant and CEO of Kelda 
Group plc, provides appropriate cover for NED 
succession planning on the Audit Committee. 
Mark Reckitt, current chair of that committee,  
is into his final three year term.

I wish Tim and Liz every success in their roles 
and in contributing to the ongoing growth and 
success of Cranswick.

The start to the current year has been 
particularly positive and the outlook for the 
Group is very encouraging.

The business has a strong balance sheet and 
comfortable financial headroom to support 
plans for growth that include further 
broadening of the range of products, increasing 
capacity and maintaining the asset base as the 
most modern and efficient in the sector. The 
Board is confident in its strategy and looks 
forward to the continuation of the successful 
long-term development of the business.

Martin Davey

Chairman
18 May 2021

31 consecutive years of growth 

dividend per share (p)

Full year dividend increase in FY21

+15.9%

At times of 
adversity, spirit  
and character come 
to the fore and we 
have seen this in 
abundance from  
all at Cranswick 
during the year.

Adjusted profit before tax

+26.8%

70.0

60.4

55.9

53.7

44.1

37.5

34.0

32.0

30.0

28.5

27.5

25.0

21.7

19.9

18.1

16.5

14.5

13.2

12.0

10.8

3.8

4.0

4.1

4.3

4.6

2.8

3.3

8.3

7.5

6.8

5.8

5.1

1990

1991 1992

1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021

2

Cranswick plc | Annual Report & Accounts 2021

Cranswick plc | Annual Report & Accounts 2021

3

Strategic  ReportChief Executive’s Review

A resilient  
and sustainable  
business model

We have delivered strong growth and made further strategic 
progress in a year of unparalleled challenge and complexity.

We have supported our customers throughout 
the COVID-19 pandemic by delivering excellent 
service levels, to ensure full availability of our 
products both in store and through the 
fast-growing online channel.

Our outstanding performance would not have 
been possible without the incredible support  
of our colleagues across the business and  
on behalf of the Board I thank them for their 
continued commitment and dedication. The 
safety and wellbeing of our colleagues remains 
our priority. Our thoughts are with the families 
of those colleagues we lost during the year and 
with all colleagues and their loved ones affected 
by COVID-19, who we continue to support in 
these most difficult times.

The impact of COVID-19 on the business over 
the past year has been significant and wide 
reaching. The pandemic has had a meaningful 
impact on domestic volumes as consumers 
were forced to switch to greater in-home 
consumption whilst also causing challenges 
with exports and having a significant impact  
on the way we operate and how we work with 
our colleagues.

In our drive to keep our colleagues safe we 
rapidly invested in detection and physical 
protection measures at our sites, in support 
services to ensure the physical and mental 
wellbeing of our colleagues and in recognising 
our colleagues for their relentless efforts  
in continuing to meet customer demand 

throughout the pandemic. New systems  
and processes were introduced across all sites 
to reduce physical contact between staff 
including investment in larger site amenity 
facilities, new staggered shift patterns and 
additional cleaning and hygiene measures, 
above and beyond the stringent procedures 
already in place. We have continued to build  
on and enhance these measures throughout 
the year.

Despite this investment and continued focus 
on employee wellbeing, outbreaks have 
continued to arise nationwide, including in  
the communities in which we operate. These 
localised outbreaks disrupted operations, for 
short periods, at a small number of our sites.  
In August, we closed our Ballymena facility for 
14 days to protect our colleagues following an 
outbreak in the local community which affected 
a small number of our site team. In October, 
production at our Norfolk primary processing 
site was briefly curtailed following a further 
community driven COVID-19 outbreak. We 
immediately, and voluntarily, suspended the 
site’s China export licence to safeguard export 
trade for the rest of our business and the wider 
UK industry. Frustratingly, whilst the necessary 
technical audits were passed just after the start 
of the calendar year, we are still awaiting final 
reapproval. We continue to liaise with and lobby 
the UK Government to assist with reinstatement. 

Importantly, the measures we put in place to 
protect our employees and our business have 
been extremely effective and have allowed us 
to run our business safely and efficiently 
through periods of extremely challenging and 
unpredictable demand. Service levels to our 
customers have been exemplary throughout 
the pandemic, helping to keep shelves well 
stocked and the nation fed. Robust trading  
and our strong financial position have enabled 
us to operate well within banking covenants  
and without recourse to any Government 
assistance throughout the pandemic. 

In June 2020, we paid a £500 bonus to each of 
our site-based colleagues to recognise their 
key worker status and outstanding contribution 
during the first phase of the pandemic. To further 
recognise the resilience and continued 
commitment of our teams over the last 12 
months we announced in March that we will pay 
a further £400 bonus to all our colleagues at the 
end of June.

We have also provided ongoing support to 
frontline NHS staff, the elderly and vulnerable, 
and charities in our local communities. In March, 
we donated over 1,100 laptops to school 
children in East Hull. This gesture ensures that 
every primary school aged child in East Hull  
will have access to a laptop at home.

Our outstanding performance would not have  
been possible without the incredible support of our 
colleagues across the business and I thank them  
for their continued commitment and dedication.

Cranswick I would like to thank Martin for his 
invaluable contribution over the last 36 years 
and to wish him, his wife Linda and their family 
all the very best for the future.

As I stated in the introduction to my review, it is 
to the credit of all our colleagues, that we have 
navigated such choppy waters so successfully 
and I firmly believe that, as we emerge from 
what we all hope will be the final nationwide 
lockdown, Cranswick is a better business and  
in a stronger position than at the outset of the 
COVID-19 pandemic.

We have made a very positive start to the new 
financial year and, whilst there is still a degree  
of uncertainty about how the future will unfold,  
I am confident that the strength of our business, 
which includes its diverse and long-standing 
customer base, breadth and quality of products 
and channels, robust financial position and 
industry-leading infrastructure will support the 
further development of Cranswick in the current 
financial year and over the longer term.

Adam Couch

Chief Executive
18 May 2021 

After the UK formally left the European Union 
(EU) on 31 January 2020, our Brexit Taskforce 
team worked tirelessly throughout the 
transition period to ensure the business was 
fully prepared for the new deal, which was finally 
agreed on 24 December 2020. We worked 
closely with suppliers and customers to 
proactively manage supply chain risks and we 
developed and successfully implemented 
mitigating action plans to minimise Brexit-
related costs and supply chain disruption.  
We continue to provide support to colleagues  
in obtaining settled status and we are recruiting 
more permanent team members.

We have made further progress in strengthening 
our strategic pillars and delivering our long-term 
growth strategy. Adjusted profit before tax 
increased by 26.8 per cent to £129.7 million  
with reported revenue ahead by 13.9 per cent  
at £1,898.4 million. Our business model has 
proved to be extremely resilient and sustainable. 
We have continued to invest at pace across our 
operational asset base and into our farming 
operations. We have also expanded our product 
range through investment and innovation.  
We also continue to drive, our ‘Second Nature’ 
sustainability strategy. Our Invest, Expand, Sustain 
philosophy drives our competitive advantage 
and is highly valued by all our stakeholders.

We spent £71.9 million during the year across 
our asset base following on from the record 
£101 million we spent in FY20. Key call outs 
during the year include the performance of our 
Eye poultry facility which has performed ahead 
of expectations during its first full year of 
operation and where capacity has recently 
been lifted from 1.1 million towards 1.4 million 
birds per week. We also recently commissioned 
our new £20 million Hull cooked bacon facility. 
This site will initially serve a leading quick 
service restaurant chain with further retail and 
food-to-go customers already identified. Work 
has also recently started on a new £25 million 
premium breaded poultry facility in Hull. Both 
retail and food service customers will be 
targeted when the site is commissioned in 
FY23. We also continue to invest across our 
farming operations. We have lifted capacity  

and capability in poultry to maintain our 100  
per cent vertical integration and we continue  
to invest in our pig farming businesses to add 
capacity in both premium outdoor and 
commercial indoor infrastructure. Our self 
sufficiency in British pig production remains  
at over 30 per cent of our total requirements. 

We continue to set exacting standards in animal 
welfare and our leadership in this field has again 
been recognised by us recently retaining our  
Tier One status in the Business Benchmark on 
Farm Animal Welfare (BBFAW) for the fifth 
consecutive year. We were one of only four 
companies globally to achieve the Tier One 
standard and the only meat processor to do so. 
We will continue to invest in technical capability, 
sustainability initiatives and our farming 
infrastructure to ensure that we remain at the 
forefront of animal welfare developments and 
demonstrate continued industry leadership  
in this area.

We have made further progress in driving 
through our Group-wide ‘Second Nature’ 
sustainability strategy during the year. We are 
investing in a range of sustainability initiatives 
including upgrading to more energy efficient 
equipment, installing solar panels, self-
generating electricity, heat and steam using 
combined heat and power (CHP) units, and 
sourcing all the Group’s grid electricity from 
renewable sources. On 18 November, our 
Milton Keynes site became the first Cranswick 
facility to be awarded carbon neutral (PAS 
2060) certification. Since then eight more 
Cranswick sites have achieved the same status 
as we continue to forge ahead with our climate 
change agenda.

Martin Davey announced his intention to stand 
down as Chairman at this year’s AGM. He will 
though stay with the business in an advisory 
capacity until May 2022. Martin joined 
Cranswick 36 years ago and has been Chairman 
since 2004. Much of what Cranswick is today in 
terms of its culture and ethos reflects Martin’s 
character and personality. He has been an 
inspiration, mentor, wise counsel and friend  
to me in equal measure and on behalf of all at 

4

Cranswick plc | Annual Report & Accounts 2021

Cranswick plc | Annual Report & Accounts 2021

5

Strategic  ReportOur COVID-19 Response

A comprehensive response  
to COVID-19

Throughout the pandemic we have prioritised the health, safety and wellbeing  
of our colleagues while keeping our sites running as efficiently as possible.  
The measures we took enabled us to help feed the nation, supporting key workers 
and the most vulnerable in our communities, during these unprecedented times. 

bonus for each of our site-based colleagues in 
recognition of their outstanding contribution, 
along with a provision for a further payment  
of £400 to be made to all colleagues. 

We continue to support our colleagues 
during these difficult times, and our 
thoughts are with the families of those 
colleagues we lost during the year.

Keeping colleagues safe

Our colleagues worked around the clock to 
ensure we could continue to produce and 
deliver great food during the pandemic. It is 
thanks to their selfless and tireless efforts 
that we helped to keep supermarket shelves 
stocked and the nation fed. 

Their actions have made, and continue to 
make, a huge difference to society. The 
Group would like to extend its gratitude and 
thanks to each and every colleague for their 
contribution. Quite simply, we could not have 
done this without them. 

The safety of our colleagues has always 
been of the highest importance. Prior to 
COVID-19, our sites were typically subject  
to rigorous cleaning and the compulsory 
wearing of PPE (Personal Protective 
Equipment). Since February 2020, we have 
strengthened these measures and invested 
in additional equipment to enable social 
distancing and enhanced hygiene regimes 
throughout our sites.

These measures included the installation  
of screens and hand sanitising stations, 
staggered shift start and end times, the 
provision of additional PPE including visors, 
reorganising canteen and locker facilities, 
reducing the number of visitors allowed on 
site and enabling colleagues to work from 
home where they are able to do so. We also 
introduced ‘COVID Marshalls’ in each of our 
sites to ensure colleagues understood the 
rules and followed correct procedure.

As official guidance changed, we evolved  
our processes and policies to ensure we not 
only met, but went above and beyond the 
requirements recommended by Public 
Health England and the World Health 
Organisation. We have maintained social 
distancing guidelines of 2 metres throughout 
this period and continue to do so. 

Where possible, we have removed face-to-
face working on production lines and the 
wearing of face masks is compulsory across 
most communal areas, including office 
spaces. We have stopped travel between 
sites and replaced on-site audits with 
remote auditing. Rota systems have been 
introduced for our site management teams 
enabling them to form ‘bubbles’, keeping 
contact to a minimum. 

To keep the business running efficiently, 
Board and site directors participate in daily 
management calls to review progress. All 
colleagues across the Group are kept up to 
date with developments through multilingual 
communication channels. These include 
on-site signage and canteen screens as well 
as regular briefings. 

To date we have spent £18.6m on 
implementing additional COVID-19 related 
safety measures and this includes a £500 

Implementation costs to ensure safer 
ways of working and colleague bonuses

£18.6m

Feeding the nation

There has been unprecedented demand  
for the ongoing supply of food in the retail 
environment with record sales in the 
industry. The resilience and commitment  
of our teams, coupled with our underlying 
site contingency plans, meant we were able 
to keep all of our retail customer supply 
channels open. To meet spikes in demand  
at some of our factories, we also redeployed 
colleagues to different sites in a COVID-
secure way and introduced weekend shift 
working. Our service levels have remained 
exceptional, despite a temporary shutdown 
at our Ballymena plant and reduced capacity 
at our Norfolk site due to COVID-19 
community outbreaks.

Our Account Managers worked closely with our 
retail customers to support their requirements 
and to ensure we could react swiftly to urgent 
requests for increased volumes. 

These working relationships, which have 
been built over a number of years, were an 
important part of managing these spikes in 
demand and planning production schedules 
as efficiently as possible. 

Alongside this, we were still able to innovate 
and develop new products across the 
business, and as consumers switched to 
in-home eating, our development teams 
worked tirelessly to ensure we could  
cater for inspirational food choices to 
prepare in the home. This has included the 
development of a new “Slow Cook” range; 
added-value pork products suitable for the 
warm barbecue weather; a “Gourmet Deli” 
range of anti-pasti products and the 
introduction of snacking products in our 
Bodega brand. 

We have been able to deliver 539 new 
product launches whilst meeting the 
additional demand for existing retail lines. 

Supporting communities

All of our sites are major employers in the 
communities in which they operate, and we 
believe we have a responsibility to provide 
assistance to those in need.

homes from our Valley Park cooked meats 
site and worked with Hull City Council to 
deliver 840 meat hampers to people who 
were shielding or vulnerable. 

Throughout this crisis, our sites have 
continued to support local charities and 
organisations with funding and food 
donations. Through our partnership with 
food charity FareShare we donated more 
than 229,000 meals to UK communities in 
2020/21. The food we shared has been put 
to good use by over 2,000 organisations 
through FareShare’s network of charities  
and community groups. 

We supplied 800 sandwiches a day for three 
months to NHS workers at two hospitals  
in Hull and provided food donations to 
ambulance trusts and nursing homes across 
the city. We donated PPE to local care 

We were also able to scale up our food 
redistribution efforts with the help of the 
FareShare ‘Surplus with Purpose’ fund. We 
used this funding to develop a solution to 
recover premium sausage meat leftover at 
the end of the production run, so it could be 
incorporated into new product rather than 
sent for anaerobic digestion. 

We have always been involved in food 
donations as a responsible food producer, 
but we wanted to broaden our support and 
address other community issues that were 
heightened by the pandemic. As part of this 
effort, we donated more than 1,100 laptops 
to East Hull schools to ensure home learning 
could continue during lockdown restrictions.

Find out more about our community work  
on page 47.

Meals donated to FareShare during  
the year

229,000

New product launches through COVID-19

539

Colleague safety  
and wellbeing  
are priorities  
as new safer  
ways of working  
have evolved.  
We continue  
to support  
our customers  
by delivering 
exceptional  
service levels  
and we stepped up  
our community 
efforts during  
the pandemic.

6

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Cranswick plc | Annual Report & Accounts 2021

7

Strategic  ReportStrategy in Action

Delivering our 
sustainability 
strategy 

Our cooked meats facility in Milton Keynes  
became the Group’s first carbon neutral site,  
marking a key milestone in our net zero journey.  
We believe we are the first UK cooked meats 
manufacturer to achieve this landmark.

Since 2017, the site has more than halved 
carbon emissions to 4,686 tonnes through 
a combination of production efficiency, 
on-site energy generation using 
combined heat and power (CHP), and 
switching to 100 per cent renewable  
grid electricity. Any remaining carbon  
is offset by investing in carbon reduction 
and removal projects, which have been 
independently verified and validated.

In November 2020, the site was awarded 
carbon neutral certification (PAS 2060)  
in recognition of its efforts. The work 
undertaken at Milton Keynes, led by site 
director Sam Pearl, will now act as a template 
for our other sites as they work towards 
achieving carbon neutrality as a first key 
milestone in their net zero journey. 

Going forward, the team at Milton Keynes 
has set even more ambitious targets, both 
to reduce emissions further and to improve 
the living standards of the local community 
as part of an integrated approach to 
sustainability, which very much reflects  
the spirit of our Second Nature strategy. 

In February 2021, the team launched a 
project to tackle the site’s indirect supply 

chain Scope 3 emissions, which forms an 
essential part of the Group’s Science-Based 
Target (SBT) and net zero commitment. The 
site is also targeting a 50 per cent reduction 
in edible food waste, having already achieved 
a 20 per cent reduction since 2018.

The team’s community engagement work is 
also game-changing with a focus on tackling 
the root causes of local food poverty. This 
year the site partnered with a homeless 
charity to offer gainful employment to the 
vulnerable and long-term unemployed. To 
date, three people have now been recruited 
into permanent positions through the 
charity and work is ongoing to increase this 
number further. 

The team continues to provide weekly 
donations of food products, regular financial 
donations and volunteering hours at food 
banks, local food poverty charities and  
holiday hunger clubs for children. Since the 
pandemic, this support has been extended  
to a wider cross-section of people through 
initiatives like Kids Can Cook, which offers 
free packed lunches to school children during 
lockdown and weekly food hampers with 
cooking guides to help make meals go further.

Long-term growth strategy
1 Consolidation

Strategic pillars

Sustainability

   Read more: Our business model, see page 14

We are excited to lead the way with 
carbon neutral sites. Getting our 
employees involved from the start  
has really helped drive a huge 
change within our business.

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Cranswick plc | Annual Report & Accounts 2021

Cranswick plc | Annual Report & Accounts 2021

9

Strategic  ReportThe new management team is 
equipped with the necessary skills  
to uphold the exceptional standards 
expected from a Cranswick site  
and includes previous graduates  
and managers from other sites  
in the business. 

Strategy in Action continued

Furthering  
our vertical 
integration

For the first time, we can now offer a true  
end-to-end food service solution with the opening  
of Cranswick Gourmet Kitchen, our new  
£20 million cooked bacon facility in Hull.

Our ‘Second Nature’ work combined with the 
customer’s strong history of sustainability 
leadership will result in partnership synergies 
that will enable us to create further value  
to customers as we look to strengthen our 
presence in the food service sector. 

We have implemented a number of 
sustainability initiatives already as part  
of the build, including an upgrade of the 
refrigeration system at our existing  
Gourmet Sausage site. This removes  
further F-Gas emissions and will help to 
reduce our carbon footprint, targeting 
carbon neutral certification by the end  
of 2021.

We have invested in the latest, most efficient 
cooking technology in Gourmet Kitchen.  
The facility, which features two production 
lines incorporating microwave and convection 
cooking, will also give us the capability to 
expand our cooked offering into new product 
areas that will enable us to further grow our 
product ranges.

Cranswick Gourmet Kitchen completes 
the vertical integration of our pork 
business and allows the Group to build  
on the out-of-home and business-to-
business opportunity for cooked bacon. 
By doing this in-house, we can offer 
customers more visibility with a shorter 
supply chain and drive further efficiencies. 

As part of our commitment to invest in and 
develop new talent, the management team 
has been created through a series of internal 
promotions and career development 
opportunities. The new management team 
is equipped with the necessary skills to 
uphold the exceptional standards expected 
from a Cranswick site and includes previous 
graduates and managers from other sites  
in the business. 

The site started production in April 2021  
and will initially supply cooked bacon 
products to a leading quick service 
restaurant chain, building on the strategic 
partnership we already have with the 
customer. Our British outdoor bred pork is 
already supplied to the restaurant operator 
and has been integral to the supply chain  
for many years.

Long-term growth strategy
1 Consolidation

Strategic pillars

Operating 
Excellence

High Quality 
Products

Sustainability

   Read more: Our business model, see page 14

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Cranswick plc | Annual Report & Accounts 2021

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11
11

Strategic  ReportBuilding on the consumer demand 
for convenient and inspiring meal 
solutions, the site has developed  
a wide range of new products, 
including roast in the bag formats 
and marinaded portions to 
provide simple dishes at home.

Strategy in Action continued

Expanding  
our Poultry 
business

Our fresh chicken business is fully vertically  
integrated, with complete control of the milling,  
breeding, hatching and rearing stages managed  
through the Crown farming business. 

We are excited to announce that work  
has started on a new £25 million premium 
breaded poultry facility in Hull. The site  
is expected to be commissioned in FY23. 
The facility will allow us to expand our 
offering of premium poultry products  
and will serve both retail and food  
service customers.

In our first full year of operation, and ahead 
of schedule, we have expanded fresh  
poultry processing at our state-of-the-art 
£78 million facility in Eye, Suffolk, increasing 
production from 1.1 million towards  
1.4 million birds per week. This increase  
in production has been seamless, reflecting 
the high level of built-in automation and 
efficiency at Eye, which can process up to 
15,000 birds an hour. 

This additional volume has been created to 
meet the growing requirements of the site’s 
anchor customer. Due to our commitment 
to delivering consistently high quality 
products and achieving unparalleled service 
levels, we have also increased the retailer’s 
share of sales into this category.

As well as supplying whole chickens and 
portions into retail packs, the Eye team has 
developed a number of new products to 
further meet retail demand. This includes 
the development of convenient roast in  
the bag chickens, as well as added-value 
marinated ranges for the barbecue season.

Our commitment to progressive
animal welfare and sustainability is
demonstrated by the introduction of
‘NestBorn’ hatching at all of our poultry
farms. We have led the industry and
adopted on-farm hatching for all of our
chicks following two years of successful
trials. This system offers clear health  
and welfare benefits, and also leads to  
a reduction in the use of antibiotics.

As part of our net zero ambition, Eye will  
also host the Group’s first major solar 
project as we look to increase the proportion 
of energy from renewable sources and 
become more self-sufficient in energy 
generation. For further details see page 28.

Long-term growth strategy
2 Diversification

Strategic pillars

Operating 
Excellence

High Quality 
Products

Sustainability

   Read more: Our business model, see page 14

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Cranswick plc | Annual Report & Accounts 2021

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13

Strategic  ReportBusiness Model

Our purpose is to feed the nation with authentically made, sustainably produced food that  
is created with passion. Through our business model, we bring this purpose to life enabling  
us to make a positive impact in society and create value for our stakeholders.

Our resources

Guiding principles

Strategic pillars

Long-term  
growth strategy

The value we create  
for stakeholders

People
Colleagues

>12,600

It’s our people who make Cranswick 
successful. Their passion, expertise and 
dedication helps to differentiate our offering. 
We have experienced and talented 
operational management teams supported 
by a highly skilled and committed workforce.

Natural Resources 
Increase in size of pig herd

+10%

Increase in size of chicken flock

+5%

We have invested a further £12.7 million in 
our agricultural supply chain to increase herd 
and flock sizes, support the future growth  
of the business and improve animal welfare 
to further cement our ‘Tier One’ status  
in the global Business Benchmark on Farm 
Animal Welfare.

Operating Network
Production facilities

16

The Group’s production facilities are some  
of the most efficient in the UK food sector. 
We continue to ramp up investment to 
increase capacity, add new capabilities and 
drive ever greater operating efficiencies.

Our guiding principles set out the values that unite and inspire our people to deliver our purpose.

Our strategic pillars underpin our strategy for 
long-term growth.

   Read more: Our Strategy,  
see page 20

High Quality 
Produce

1 Consolidation
Driving the core

Our people
Training courses completed  
on Cranswick Core

33,500 Training

Development
Mentoring

We focus on premium quality products, innovation, 
technical integrity, food safety and animal welfare. 
Food provenance is a key priority and we care 
greatly about supply chain transparency and where 
ingredients come from. This is reflected by our 
vertically integrated processing facilities.

We are committed to growing revenue from 
our core pork products by consolidating 
existing market positions. Investment in our 
infrastructure supports future growth.

Customers and 
consumers
New product launches

Quality

Value

We are passionate about making  
great tasting food and we want  
to be recognised for our high quality 
products. Our aim is to preserve the 
heritage and integrity of our food by 
using authentic, artisan methods 
wherever possible to create premium 
quality products.

We recognise the importance of 
investing in our agricultural operations 
and in our operating facilities.  
This ensures we can continue to  
deliver great value, high quality food  
to our customers from some of the 
most efficient and well-invested food 
production facilities in the UK.

Innovation

People

Our specialist, dedicated teams 
research consumer trends and food 
innovation opportunities to help 
develop new recipes and culinary ideas. 
We pride ourselves on delivering 
creative food concepts that are  
both healthy and convenient for 
today’s consumer.

We know it’s our passionate and 
dedicated colleagues who drive  
our business. Our supportive and 
enterprising culture helps them develop 
and thrive while ensuring the business 
continues to grow.

Operating 
Excellence

2 Diversification
Expanding our offer

Ongoing capital investment delivers class-leading, 
highly efficient production facilities which helps  
us deliver our strategy and purpose. The Group 
demonstrates technical excellence through 
compliance with the highest food standards and 
through excellent external audit scores.

We continue to expand our product range  
by diversifying and innovating. This enables 
us to enter new markets and channels in our 
core UK market. 

3 International
Developing new 
opportunities

We aim to grow our international operations 
and customer base. We continue to build on 
our established export business, maximising 
the value of our products.

Sustainability

Our vision is to become the world’s most 
sustainable meat business. As an industry leader, 
we embrace many opportunities to make  
a difference and business decisions are made  
with a clear focus on our commitment to both 
environmental and social responsibility.

We have launched many projects under our 
Second Nature sustainability strategy and have 
made meaningful progress against our objectives. 

  Read more on pages 24 to 34

539

Quality
Provenance
Choice

Producers and suppliers
Supplier audits

241

Assurance 
Traceability
Compliance

Shareholders
Years of dividend growth

31

Dividend Growth
EPS Accretion  
Value Creation

Communities
% of our colleagues who live within  
a 10 mile radius of their workplace

66% Support

Engagement
Employment

NGOs
Reduction in edible food waste  
since 2017

61% Policy Shaping

Awareness
Commitment

14

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15

Strategic  ReportWith the surging demand for food  
through the retail channel and our 
commitment to feeding the nation,  
the resilience of the business has been 
tested at every stage from farm-to-fork.

Our Markets 

Macro  
trends

The disruption from the COVID-19 pandemic has been wide 
reaching with retail sales, the food service industry and export 
sales impacted.

Shifting spend

In the UK, COVID-19 led to a surge in retail 
demand, primarily due to the growth of in-home 
eating brought about by lockdown restrictions. 
The total grocery market has grown by 11.5 per 
cent in the 52 weeks to March 2021*. High levels 
of investment in previous years to build greater 
flexibility into our sites and operations meant  
we were able to consistently respond to spikes 
in demand driven by the pandemic. As a result, 
retail sales grew and in the current year account 
for 79 per cent of Group revenue, enabling us to 
further consolidate our market position.

The main beneficiaries of the growth in retail 
spend have been those retailers with a strong 
online offering and a broad product portfolio. 
After many years of continuous market share 
gains, the discount retailers have stalled in the 
pandemic with no large-scale online presence 
coupled with a limited product offer in stores. 
The top 4 retailers have outperformed the 
market and the significant capacity added to  
the online business model has been the primary 
driver of growth. As the Ocado partnership with 
Marks and Spencer began, we benefitted from 
the increased volumes required to meet the 
higher demand. 

Volume growth in retail this year helped offset 
reduced demand in our food service category,  
a market which remains heavily impacted  
by lockdown restrictions. Food service sales 
experienced a significant drop and while  
they now only account for a small proportion  
(2 per cent) of Group revenue, we are working 
closely with customers as demand normalises. 
We are also targeting and investing in the more 
resilient areas of food service such as the quick 
service restaurant (QSR) sector.

A global perspective
COVID-19

While the impact of COVID-19 has challenged 
the global pork market, as plant closures and 
transport delays have disrupted key trade routes, 
we have managed to continue to perform 
strongly both at home and abroad. 

Despite the temporary self-suspension of the 
Group’s China export licenses at our Ballymena 
and Norfolk pork processing facilities, we were 
able to increase export volumes by 7.8 per cent 
year-on-year. This was achieved through a 
combination of capitalising on existing markets 
such as Japan and diversifying into new markets 
including Korea, the Philippines and South 
African countries such as Angola and Liberia. 

We expect to shortly begin exporting to Mexico, 
which offers another market for our ‘fifth 
quarter’ products. We have also opened up new 
poultry export markets to the Caribbean and 
the Philippines.

This diversification strategy has enabled us to 
distribute product away from our main pork 
export market, China, which has been subject to 
disruption during this pandemic. We are now in a 
strong position to capitalise on both existing and 
new markets as we look to build greater resilience 
into our export portfolio going forward.

African Swine Fever

The Far East continues to be heavily reliant  
on pork imports due to the ongoing effects  
of African Swine Fever (ASF). We anticipate 
demand from this area to continue, especially 
while China faces continuing challenges with 
restocking which has been impacted by new 
ASF variants. The ongoing demand for fifth 
quarter products, as well as prime cuts, 
continues to support the efficient carcass 
balance of the pigs we process.

Our dedicated Shanghai office provides us with an 
excellent base from which to develop and build on 
customer relations in the region. This, combined 
with continued investment at our primary 
processing facilities, provides the necessary 
capacity to meet demand requirements.

With the threat of ASF still remaining in Europe, 
an outbreak in the wild boar population in 
Germany and the subsequent export ban has 
resulted in an oversupply of pig meat in the EU.  
As a result, pig prices have been subdued, albeit 
they have started to strengthen since the year end.

Brexit

In 2019 we set up a dedicated Brexit taskforce 
and appointed a broker to help facilitate 
planning and operations, which included EU 
trading trials ahead of the UK exiting the bloc. 

Following our extensive preparation, the 
transition to the new trading arrangements has 
been relatively smooth for the Group, although 
the burden of increased paperwork, relating to 
both imports and exports, adds a degree of 
manageable complexity to our key supply 
chains. Whilst the volumes are very low, 
products have continued to flow into our 
customers in Northern Ireland.

We remain optimistic over future EU export 
opportunities despite short-term post-Brexit 
logistical challenges, which mainly relate  
to import risk. We are confident the level  
of preparation will serve us well as we look  
to take advantage of future trade deals. 

* 

Source: Kantar Worldpanel data 52 weeks ended  
21 March 2021 

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17

Strategic  ReportOur Markets continued

Consumer  
trends

With a significant shift to eating in-home, consumers’ 
relationship with shopping and preparing meals has  
changed markedly since the start of the pandemic.

Shopping for food

Over the past 12 months there has been a 
seismic shift in consumer eating habits with 
more meals prepared at home. This led to 
record sales of food and drink in the retail 
grocery channel. As a significant proportion  
of Group sales stem from the retail grocery 
channel, we have benefitted from this 
increased demand.

As the pandemic took hold, there was an 
immediate and unprecedented change to 
consumers’ shopping behaviours. As the media 
reported food shortages, product range and 
availability came into sharp focus. Large format 
retailers were quick to respond and utilised their 
online platforms, saving shoppers from leaving 
their homes during lockdown restrictions. 

As the year progressed, significant investment 
in infrastructure almost doubled the share  
of online grocery sales from 7.6 per cent to  
12.7 per cent*. As COVID-19 restrictions ease, 
these online food shopping habits are likely  
to remain.

Digital spend has also increased in direct- 
to-consumer food models such as recipe  
box services, which have seen significant 
growth. We have developed a broader range  
of products including pork, sausage and 
charcuterie meats to fulfil consumer demand 
for variety in menu planning when using  
these services.

While the food service and out-of-home sectors 
have been impacted by the pandemic, either 
with total closures or a shift to takeaway or 
delivery-only models, consumers are still keen 
to take advantage of these services where 
possible. The ‘Eat Out to Help Out’ scheme  
in Summer 2020 boosted sales across the 
industry and demonstrated pent-up demand  
for eating out, although restrictions since 
November have stalled that momentum.

and continue to perform at levels close to those 
achieved before the disruption.

Changing food choices

Consumers have reverted back to scratch 
cooking, creating high demand for both staple 
foods and premium products; two areas well 
served by the Group. This has led to increased 
popularity of certain meal choices such as 
cooked breakfasts and roast dinners, both of 
which represented key growth occasions during 
the past 12 months.

We continue to focus on four key consumer 
trends: premium products, convenient 
solutions, healthy eating and sustainability. 
Addressing these areas will help underpin our 
future growth by ensuring our products remain 
relevant and differentiated.

Premium products

Our premium categories were one of the 
success stories this year as consumers sought 
out more indulgent eating experiences in the 
home and were prepared to pay more for 
quality. Our premium sausage and bacon 
ranges with retail own label accounted for much 
of this growth, further fuelled by the significant 
uptick in cooked breakfasts and a very strong 
barbecue season.

We developed a premium category for our 
added-value ranges which is an area where we 
expect to see future growth as consumers look 
to buy into luxury convenience options to replace 
or supplement the eating out experience.

The Christmas trading period saw record 
growth for our pork joints and chicken crown 
joints due to restrictions on household mixing 
during the festive period. Our premium retail 
own label pastry also achieved a record 
performance as shoppers looked for small 
treats at home.

Convenience

Affordable, everyday treats served up by the 
quick service restaurant operators have also 
proved popular with consumers, who have 
shown confidence in the safety measures these 
outlets have taken. Sales in this channel 
recovered almost immediately in Spring 2020 

With more time spent at home, consumers have 
sought out more interesting meal choices that 
are easy to prepare as they seek to balance home 
working and schooling with feeding the family.  
As a result, we have seen increasing demand for 
convenient products that are not only nutritious 

and taste good, but deliver an element of 
creativity and inspiration on the plate whilst 
offering reliable quality and ease.

Our marinated meats and ‘ready to cook’ 
products have both performed very well, 
offering an easy and convenient solution for 
consumers looking to create interesting meals. 
We have also maintained strong growth in our 
‘slow cook’ and ‘sous vide’ products. 

These enable simple restaurant or gastro  
style experiences to be recreated at home  
with minimal preparation in the kitchen.  
The slow cook category remains one of the 
fastest growing categories we operate in.

This year we launched a new slow cook pork 
range and expanded our sous vide technology 
into premium categories including ready  
meals with two of our key retail customers. 
Going forward, we are well-placed to capitalise 
on this trend as customers look to drive  
further premiumisation within these 
convenient solutions.

Balanced diets

At the start of the pandemic, many consumers 
sacrificed healthy eating in favour of treating 
themselves and eating more indulgently. As the 
measures have continued, consumers have put 
healthy eating back on their list of priorities. 

The impact of COVID-19 has seen a rise in 
concern about general health and wellbeing. 
Many consumers are taking the time to educate 
themselves more about nutrition and the 
benefits of a balanced diet. This has led to 
consumers returning to scratch cooking and is 
reflected by sales of fresh meat and joints, 
which have risen sharply during the pandemic. 

Health concerns around highly processed  
meat have seen some consumers trade up  
to premium categories for both fresh and 
cooked meat products. Our fresh pork and 
fresh chicken categories both grew this year, 
again indicating a consumer preference for 
healthier protein. 

We continue to look for ways to expand our 
range of products that appeal to health-

conscious consumers. We have developed 
nitrate-free alternatives in bacon and added-
value ranges containing sauces and marinades 
with reduced levels of salt and sugar.

As lockdown restrictions ease, we expect 
dietary concerns to return to the fore. 42 per 
cent of consumers have said they intend to  
eat more healthily and exercise more when 
lockdown ends, and 86 per cent of consumers 
are looking to focus on at least one change  
to eating habits#. 

With this in mind, it is imperative that the 
industry continues to promote the nutritional 
benefits of naturally sourced meat as part  
of a healthy, balanced diet. We actively  
support the Agriculture and Horticulture 
Development Board (AHDB) Eat Balanced 
industry campaign, which provides clear  
and simple guidance for consumers to enjoy 
meat as part of a healthy lifestyle. 

Sustainability

Changing food waste behaviours as a result  
of lockdown resulted in better household food 
management as consumers gave greater 
consideration to food waste, availability and 
cost. Meanwhile the closing of in-store counters 
led to an upswing in pre-packed food sales and 
single-use plastics. While this trend may be 
temporary, it underlines the need for more 
sustainable packaging solutions going forward.

As a food producer, we have a key role to play  
in educating people about where our products 
come from and how they are made so they can 
make informed purchasing decisions. Packaging 
plays an essential part in communicating 
sustainability to the consumer, and we are 
working with customers to optimise and refine 
messaging in this respect as part of our Second 
Nature work.

This year we invested in new on-pack redesigns 
for some of our premium ranges to better 
reflect our values around traditional farming 
and production methods. Going forward, we  
will be exploring how to optimise our messaging 
for e-commerce as online food sales continue 
to grow. 

We are actively working to reduce or remove 
plastic from our packaging where possible and 
where it doesn’t compromise the quality or 
freshness of our products. Fresh meat presents 
one of our most challenging categories in this 
respect, but we have successfully introduced 
paper-based packaging alternatives for some 
of our uncooked product lines this year and plan 
to scale up this work. 

As the climate impacts of meat continue to be 
scrutinised, we are taking an industry-leading 
position to address and mitigate the effects of 
our business and supply chain on the environment. 

We are also working with strategic partners  
to create positive change on a wider level.  
This includes promoting best practice in 
regenerative farming and supporting initiatives 
such as WWF Livewell Plate. 

Total grocery market growth*

+11.5%

* 

# 

Source: Kantar Worldpanel data 52 weeks ended  
21 March 2021 
Source: IGD March 2021

Consumers intending to eat more healthily#

42%

18

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19

Strategic  ReportOur Strategy

Our purpose

Our purpose is to feed the nation  
with authentically made, sustainably 
produced food that is created  
with passion

Long-term growth strategy

1

2

3

Consolidation

Diversification

International

Our strategic pillars

Our long-term 
growth strategy 
is underpinned 
by three 
strategic pillars

Operating  
Excellence

High Quality  
Products

Sustainability

   Read more: Our business model,  
see page 14

Our guiding principles

Our guiding 
principles set 
out the values 
that unite and 
inspire our 
people to 
deliver our 
purpose

Quality

Value

Innovation

People

   Read more: Our business model,  
see page 14

Long-term growth strategy

Performance during the year

Future opportunities

Consolidation: Driving the core

Pork

We offer a core pork portfolio that caters for the diverse needs of today’s 
consumer. This consists of: fresh and value-added products; a gourmet 
category including bacon, sausages and pastry; and a convenience 
range comprising cooked meats and continental products. 

Across our portfolio we focus on the premium end of the markets  
in which we operate, where the Group is renowned for delivering high 
quality, great tasting food.

We aim to grow our portfolio revenue by working closely with 
customers to understand their needs and deliver added-value 
through product innovation. By constantly investing in our sites, 
infrastructure and people, we can continue to supply our customers 
with premium products at reasonable prices.

Diversification: Expanding our offer

Chicken

During the past six years we have successfully expanded our product 
range and customer base by entering the premium, fresh and cooked 
poultry market. This fast-growing sector represents a huge growth 
opportunity for the Group as consumer demand for leaner, affordable 
protein grows. Our vertically integrated poultry supply chain gives us  
a key advantage in this respect, enabling us to take a leading position 
on food integrity and animal welfare.

Mediterranean deli

As part of our long-term growth strategy, we continue to broaden  
our portfolio through new product development and innovation as  
we work with customers to respond to changing consumer trends  
and diets. In particular, the acquisition of Katsouris Brothers last  
year has enabled us to diversify into the growing flexitarian and 
Mediterranean categories.

International: Developing new opportunities

Fifth quarter

As part of our Second Nature ambition to become a zero waste food 
producer, we are constantly looking at ways we can maximise the 
value of our meat cuts and ensure all parts of the carcass are sold  
so nothing goes to waste. International markets represent one of  
the biggest opportunities to sell fifth quarter products that would 
generally not be consumed locally.

Prime cuts

As well as the more traditional fifth quarter products, export demand 
has been increasing for our higher welfare, premium meat cuts. We are 
seeking to capitalise on this trend by developing our relationships and 
expanding our presence in international markets.

Our fresh pork sales have increased year-on-year due to growing consumer demand in the  
retail market. Healthy, leaner products such as pork medallions have proved particularly popular, 
and we have expanded our ‘Ready to Cook’ range with new convenient meal solutions.

Cooked meats sales performed exceptionally well during the year, delivering growth that was 
once again ahead of the market. This performance was driven by new contract wins secured  
in the previous year, as well as the trend for more lunches prepared and enjoyed at home.  
We launched a new line of ‘Slow Cook’ products and expanded our ‘Sous Vide’ range with two 
retail customers. 

Retail sales also grew within our gourmet category. Both our sausage and bacon categories 
benefitted from an increase in cooked breakfast occasions at home. New contract wins with  
an online retailer cemented this growth while a strong barbecue season gave a further boost  
to sausage sales.

Our pastry category remained buoyant in the retail channel, and we secured further business 
with two national coffee shop chains. While food service sales were impacted by lockdown 
restrictions, we expect to maintain and build on our customer relationships in this sector as the 
market reopens.

We have commissioned our new £20 
million cooked bacon facility during the 
first quarter of FY22. This investment 
completes one of the few remaining 
gaps in the vertical integration of our 
pork business, enabling us to offer an 
end-to-end solution for customers. 
For more information see page 10.

Across the Group, we plan to invest 
further in our capacity and capabilities 
so we can continue to strike the right 
balance between demand, efficiency, 
quality and affordability for our 
customer base.

This year we expanded fresh poultry processing at our Eye facility in Suffolk, increasing capacity 
from 1.1 million towards 1.4 million birds per week to meet additional customer demand, see  
page 12 for more information. This expansion enables us to capitalise on the growing consumer 
demand for fresh chicken. New launches such as roast in the bag products and a summer 
barbecue range this year further boosted growth in this category.

Work has started on our new £25 
million premium breaded poultry 
facility in Hull which will enable us to 
continue expanding our poultry 
portfolio. See details on page 12.

While our cooked poultry sales into the food service and food-to-go markets fell this year due to 
the impact of COVID-19 restrictions, we secured new business with a major retailer and launched 
new products with our existing retail customer base to help offset this reduction in sales. We also 
helped a popular food service brand pivot its best-selling products into the retail market in 
response to the pandemic, resulting in a successful customer launch.

Some of the Katsouris Brothers business supplies retail self-serving deli counters and was 
impacted by in-store COVID-19 safety measures. We quickly expanded our grab-and-go offerings 
so smaller, pre-packed products could be purchased and created a new eating occasion called 
‘small plates’ to offer consumers more choice. As a result, like-for-like sales increased. 

African Swine Fever (ASF) continues to impact the global pork market, see page 16 for more 
details. As a result, Far East demand and prices for prime cuts, whole carcasses and fifth quarter 
products remained high throughout the year.

During the year, we voluntarily suspended our China export licenses on a temporary basis, first 
from our Ballymena site and then our Norfolk facility, where cases rose following COVID-19 
outbreaks in the community. The license at our Ballymena site has since been reinstated.  
On a wider level, the international market was also affected by the pandemic with port closures 
and higher shipping costs. Despite this we were able to increase our export sales by 7.8 per cent. 
Cranswick was, and continues to be, well-placed to respond to such disruption. We found 
alternative markets for products by utilising existing customer relationships and opening up 
new markets such as Korea and the Philippines. Our dedicated export team also worked hard  
to re-direct product to countries where we already had established trading links such as Japan. 
These developments will serve us well going forward, reducing reliance on China as an export 
market. We also increased pork production at sites less affected by the pandemic with 
additional processing at weekends.

We expect consumer trends around 
convenience and healthy eating will 
continue to dominate meal choices. 
Our ongoing focus on innovation 
means we can keep pace with, and 
respond to, these trends. In both our 
pork and poultry categories we plan to 
broaden our offering with added-value 
products while investing in new 
technologies to deliver more authentic 
taste and flavour experiences using 
natural ingredients.

We expect strong export demand and 
pricing to continue while the global 
market recovers from ASF. The Group 
remains vigilant to the risk that ASF 
poses in terms of its potential spread. 
This is reflected in our risk register, see 
‘Principal Risks and Uncertainties’ on 
page 60.

In the coming year we aim to continue 
to develop relationships with customers 
in emerging markets such as Korea.  
We are also set to begin to export  
to Mexico. The Group continues  
to explore other avenues to expand 
our offering.

20

Cranswick plc | Annual Report & Accounts 2021

Cranswick plc | Annual Report & Accounts 2021

21

Strategic  Report 
 
 
 
 
Key Performance Indicators

Measuring  
our performance

We measure the success of our business using the following key performance indicators:

Sales Growth

1  Driving the core

2  Expanding our offer

3  Developing new opportunities

Operating Excellence

Like-for-like revenue growth

Sales from new products

Non-EU export sales growth

Adjusted operating margin 

Free cash flow

Return on capital employed* 

%

+12.1%

%

+8.1%

%

+0.7%

2021

2020

2019

-0.2

-0.2

12.1

13.0

2021

2020

2019

8.1

8.7

7.0

2021

0.7

2020

2019

12.8

110.0

%

7.0%

2021

2020

2019

£’m

£180.9m

%

17.2%

7.0

6.3

6.4

2021

2020

2019

115.8

87.3

180.9

2021

2020

2019

17.2

16.2

18.4

Like-for-like revenue increased 12.1 per cent compared 
to prior year. All four product categories delivered strong 
volume growth with a full year of poultry sales from Eye, 
new contract wins, annualisation of FY20 contract  
wins and a shift to in-home eating resulting from the 
COVID-19 pandemic. 

Sales from new products during the first six months 
following their launch were impacted by the closure  
of the food service market but still accounted for  
£154.5 million of revenue in the current year. Our teams 
provided inspirational food choices as consumption 
switched to in-home eating.

Non-EU export sales include sales made to non-EU 
markets through UK-based meat trading agents.  
These sales have continued to grow year-on-year, 
despite softer prices and temporary, voluntary 
suspensions of export licenses following local  
COVID-19 outbreaks in the community, reflecting  
the increased volumes and continued overseas  
demand for Cranswick products.

Adjusted operating margin increased compared to  
the prior year reflecting volume driven operational 
efficiencies and strong product mix with a step change 
improvement from poultry following the successful 
commissioning and subsequent ramp-up of the new  
Eye poultry facility.

The increase in free cash flow reflects higher EBITDA 
and a working capital inflow. The prior year debtor 
balance was higher as a result of the COVID-19 related 
surge in retail demand shortly before our FY20 year end 
compared to a normalised balance at the FY21 year end. 

Return on capital employed increased reflecting the  
full year contribution from the Eye poultry facility.  
Our ongoing commitment to improving the asset base 
ensures our facilities are class-leading.
*  Adjusted operating profit divided by the sum of average 

opening and closing net assets, net debt/(funds), pension 
surplus/(deficit) and deferred tax.

High Quality Products

Sustainability

Number of BRC Grade As

Number of supplier audits

Complaints per million units sold

Relative carbon footprint 

Edible food waste 

(tonnes of CO2e per tonne sales)

(percentage of tonnes sold)

15

2021

2020

2019

241

15

15

14

2021

2020

2019

12

2021

2020

2019

241

242

330

12

15

20

0.09

2021

2020

2019

0.5%

RIDDOR frequency rate 

(per 100,000 hours worked)

0.29

0.09

2021

2020

2019

0.11

0.12

0.5

0.5

0.7

2021

2020

2019

0.29

0.37

0.36

All our production facilities achieved a Grade A rating 
awarded by the British Retail Consortium (BRC) against 
Global Standards for Food Safety reflecting the highest 
standards of compliance. Our 16th facility, Gourmet 
Kitchen, has been commissioned and we anticipate  
a BRC audit in the coming year,

The raw materials used in our production processes  
are assured by our Group Technical Services team who 
undertake audits of our suppliers throughout the year. 
The number of audits is similar to prior year and we 
continue to substitute with remote auditing where 
possible to assure the safety, traceability, quality and 
provenance of any products we use.

Our site teams’ collaborative, targeted quality 
improvement plans in partnership with our retail 
customers have specifically focused on packaging 
integrity, hygiene and visual pack presentation.  
This has ultimately resulted in a reduction in complaints  
per million units by almost half in two years. 

Our relative carbon footprint continues to decrease 
reflecting our Second Nature pledges as we aim to 
minimise our impact on the environment. We have 
converted more of our refrigeration to use ammonia  
or CO2 rather than F-Gas and we continue to increase 
the proportion of energy from renewable resources.

We are committed to eliminating edible food waste  
by 2030. We have invested in innovative processing 
techniques and staff training in order to reduce edible 
food waste. We have surpassed our Champions 12.3 
target, reducing our edible food waste by 61 per cent 
since our 2017 baseline year.

Injuries fell following increased line automation, the 
installation of screens and additional equipment training. 
The accident rate reportable to the Health & Safety 
Executive reduced as we continue to follow our 
enhanced five year Health & Safety strategy. 

22

Cranswick plc | Annual Report & Accounts 2021

Cranswick plc | Annual Report & Accounts 2021

23

Strategic  ReportOur Sustainability Strategy

Second Nature:  
Inspiring positive change

As one of the world’s most responsible food producers,  
the choice is simple for us. We don’t want to be part of the 
problem – we want to be part of the solution.

Targets initiative (SBTi), and Champions 12.3. 
Closer to home, we are founding signatories of 
WRAP’s UK Plastic Pact and are also members  
of their Courtauld Commitment 2025 (CC2025).

can mobilise our colleagues better to meet key 
actions or milestones at a local level. This will 
enable us to take a more agile approach as we 
work together towards our long-term goals.

Our vision is to become the world’s most 
sustainable meat business. This means 
responsibly managing our operations from 
farm-to-fork and acting transparently to 
produce food to the highest standards of 
integrity and quality.

Our Second Nature strategy

Our Group-wide sustainability strategy, Second 
Nature, addresses five interconnected pillars 
– Thinking, Farming, Sourcing, Producing and 
Living – which reflect how we operate as a 
business from farm-to-fork.

Because Second Nature underpins every 
aspect of our decision-making and is fully 
integrated into the business through our strong 
governance and reporting structure, this has 
enabled us to achieve some key milestones this 
year, despite the challenges of COVID-19. More 
information on our Second Nature progress to 
date can be found on pages 26 to 29.

Through these pillars, we are addressing the key 
sustainability issues facing us as a food producer 
while aligning our commitments to global 
frameworks. These include the UN Sustainable 
Development Goals (SDGs), the Science-Based 

This year we took additional steps to ensure our 
Second Nature strategy reflects the diversity of 
our operational sites which comprise farms, 
primary processing and food production facilities. 
We are developing site-specific roadmaps so we 

K I N G

THIN

L

I

V

I

N

G

FAR

M
I

N

G

G
N
I
C
R
U
SO

PRODUC I N G

THINKING

FARMING

SOURCING

PRODUCING

LIVING

We are working on making 
our supply chains shorter 
and more transparent  
so people can trust and 
understand where their 
food comes from. We are 
engaging with our suppliers 
in order to understand 
where they are in their 
sustainability journey  
and ensure our values  
are aligned.

We will use less and waste 
less, staying focused on 
efficiency whilst producing 
great quality food. Our 
mission is to become a 
zero-waste food producer 
and by 2030 we will have 
zero edible food waste, 
reduce our plastic usage  
by 50 per cent and reduce 
our overall emissions by  
50 per cent.

We will help our colleagues 
live more sustainably at work 
and at home. We will also 
fight hunger and are helping 
our communities tackle root 
causes and provide solutions 
to food poverty.

With every decision we 
make, we not only have  
to focus on addressing  
the needs of today,  
but meeting those  
of tomorrow too. 
Sustainability is truly 
Second Nature from farm, 
to factory floor, to board 
room and we are 
committed to achieving 
net zero for our own 
operations by 2040.

Regenerative farming is 
vital if we are to continue to 
produce food sustainably and 
ethically. Alongside a focus  
on reducing the percentage 
inclusion rate of soya within 
our pig feeds, we lead on 
animal welfare and aim to 
raise industry standards to 
ensure our livestock remain 
healthy and fulfilled. We focus 
on improving soil health and 
organic matter and the 
opportunity to offset carbon 
emissions through a variety 
of means within our existing 
land holdings and by changing 
farming practices. We aim for 
our owned farms to be 
Carbon Neutral by 2030.

Link to SDG

Link to SDG

Link to SDG

Link to SDG

Link to SDG

8   9   10   12
13   16   17

6   8   9   12  
13   14   15

6   8   9   10  
12   13   14   15

2   6   7   9  
12   13   14

8   9   10   12  
13   16   17

Our progress

Reduction in relative carbon footprint  
in 2020/21

18%

Q&A with Jim Brisby

“Second Nature has given us the focus  
to find issues, identify them, understand 
them, and then solve them”

Q&A with Jim Brisby, 

Tonnes of plastic reduced since 2017

Cranswick Chief Commercial Officer

1,519

Q  How would you sum up 2020? 

Q    Deforestation is a huge issue for the 

meat industry, isn’t it? 

Production facilities and coldstores 
powered by renewable grid electricity

100%

Reduction in edible food loss and waste 
since 2017

61%

Global Business Benchmark on Farm 
Animal Welfare achievement

Tier One

The challenges certainly didn’t dampen our 
enthusiasm nor derail us and I think we’ve 
made fantastic progress despite all that we 
faced. And that is really testament to how 
deeply Second Nature is embedded into the 
business now, not to mention the dedication 
of our colleagues. They have been amazing 
throughout this.

Q  What were some of the highlights?

There were quite a few! We announced our 
net zero goal in 2020, and we have already 
achieved our first carbon neutral sites. We 
also eclipsed the Champions 12.3 target, 
reducing our edible food waste by 61 per 
cent since our 2017 baseline year. To achieve 
both goals in such a short space of time was 
just incredible and we did all this while 
keeping our factories running, the nation  
fed and stepping up our community support 
efforts during the pandemic.

Q   What about behind the scenes, 

beyond those big shout outs?

We have strengthened our governance  
and disclosure mechanism, which is really 
important because it gives us that extra level 
of transparency. This year we are reporting 
against the SASB framework for the first 
time and we are more deeply assessing 
climate-related risks so we can gather more 
granular data as we work towards TCFD 
reporting. This will increase our resilience 
and agility in responding to the fast-
changing world we now operate in.

Q   What’s next for Second Nature?

As well as keeping the focus on short-term 
delivery, we are continuing to look more long 
term and are looking outside of the business 
to tackle some of the biggest issues our 
planet is facing. That means working with 
others through platforms like The Climate 
Pledge and the Soya Transparency Coalition. 

It’s massive, and it’s not just the meat 
industry. For Cranswick it’s first about Soya 
reduction and removal, where possible, and 
we are investing in replacements so we can 
become more self-sufficient in this respect. 
Where we continue to use Soya, we want to 
make our supply chain more transparent  
and sustainable. But we also need to work 
with others to build more visibility and 
sustainability into the supply chain globally, 
so everyone can benefit. It’s one of the 
issues we want to lead on. 

Q    Another key issue is the meat 

debate. How are you responding  
to that?

At Cranswick, we’ve always said that we  
don’t want to be part of the problem – we 
want to be part of the solution. The meat 
debate has become polarised, but we feel 
the way forward is constructive discussion. 
That means talking about the benefits of 
meat as part of a balanced diet, and finding 
solutions to producing meat in a climate-
friendly and ethical way through continued 
investment in our farming and agricultural 
operations. Second Nature has definitely 
given us that head start. 

Q    Second Nature launched back  

in 2018. What’s been your  
proudest moment?

Simply, the level of progress we have made. 
It’s been astonishing. Second Nature has 
given us that focus to find issues, identify 
them, understand them, and then solve 
them. The more complex and difficult these 
issues are, the longer it will take, but that 
doesn’t mean we are not going after them. 
We now have proof of progress, and are 
continually investing in that commitment 
and delivery.

24

Cranswick plc | Annual Report & Accounts 2021

Cranswick plc | Annual Report & Accounts 2021

25

Strategic  ReportOur Sustainability Strategy continued

Achievements 2020-2021

Advancing towards net zero

Carbon neutrality achievement

9 sites

Link to Second Nature pillars

THINKING

PRODUCING

This year we hit a key milestone under  
our Second Nature goal to reach net zero 
greenhouse gas (GHG) emissions across 
our operations by 2040 with three of  
our sites achieving carbon neutral 
certification under the PAS 2060 standard 
before the financial year end. Six further 
sites have gained the accreditation since 
the end of the year with a target of all 
production facilities achieving this status 
by the end of 2021.

Our Milton Keynes cooked meat facility  
was awarded PAS 2060 certification in 
November 2020, followed by our Riverside 
pork packing facility and Gourmet Pastry 
sites in early 2021. Each site is working to  
a third-party approved 1.5°C aligned carbon 
management plan as part of our 2040 net 
zero strategy. This will be reviewed annually 
and is supported by site leadership teams 
who have completed a CPD certified climate 
literacy programme to help upskill colleagues 

Read more about how our Milton Keynes 
cooked meats foods site is working towards 
net zero on page 8.

We acknowledge that carbon offsetting is 
not the long-term solution, but we cannot 
become a net zero business overnight. 
Carbon offsetting is therefore a key part of our 
journey, but not the end destination. We are 
working in parallel on a rapid decarbonisation 
plan through our Second Nature strategy. 

As a Group, we have committed to setting  
a Science-Based Target (SBT) in line with 
efforts to limit global warming to 1.5°C under 
the Paris Agreement, and are in the process 
of verification. 

We recognise that we also need to work  
with others, beyond our own operations and 
supply chain. In February 2021, we joined the 
Climate Pledge, a commitment co-founded 
by Amazon and Global Optimism to meet 
the goals of the Paris Agreement 10 years 
early. As part of this, we will be committing  
to measure and report our GHG emissions 
on a regular basis. 

Cranswick has shown that with innovation, collaboration, 
behavioural advocacy plus their desire to address food 
inequality, the food industry can play a crucial role in making 
a positive impact on the environment and in the community. 

Liz Goodwin, Champions 12.3 spokesperson and Senior Fellow and Director of Food Loss and Waste at the World Resources Institute 

We have representation on various soil and 
water stewardship boards to improve soil health 
and promote the protection of water resources. 
More information about our agricultural 
partnership work can be found in ‘Farming with 
integrity’ on page 46.

Supplier engagement 

All of our direct suppliers have received a 
sustainability survey to complete. This will 
enable us to gather data on various touchpoints 
such as supplier sustainability-related policies 
and commitments, and the level of progress 
being made against them. 

We are also engaging closely with our suppliers 
and other stakeholders on responsible soya 
sourcing as part of our Second Nature 
commitment to source from verified zero 
deforestation areas by 2025. Read more  
about this work on page 46.

Climate risk and disclosure 

We are now reporting against the Sustainability 
Accounting Standards Board (SASB) framework 
and are working to report in line with the Task 
Force on Climate-related Financial Disclosures 
(TCFD). This will strengthen our governance  
as well as our commitment to disclosing our 
climate-related risks in a more transparent way. 

The data we obtain from our Second Nature 
supplier engagement exercise mentioned 
above will also help inform our risk management 
work on climate change. 

Risks from climate change are incorporated 
into the Group’s corporate risk management 
strategy. This allows the Group to consider and 
act upon any current and future climate risks, 
both within our own operations and our wider 
supply chain. 

Sustainable packaging

We have reduced plastic packaging use by  
1,519 tonnes since 2017, removing an additional 
481 tonnes in 2020/21 compared to the 
previous year. Across most of our sites we have 
shifted to using just one type of material for our 
packs and are exploring PaperLite (a recyclable 
paper-plastic laminate) alternatives to reduce 
our plastic use further. 

Across the Group, we have already replaced 
PVC films with PET and removed black plastic 
trays. We continue to work with our suppliers 
and customers to trial innovative solutions.  
We remain mindful that packaging is a complex 
area, and that whole lifecycle considerations 
must be taken into account in order to achieve 
the best overall outcomes. 

For example, we are working with suppliers  
on a more circular packaging solution for our 
inbound UK and Irish beef deliveries, 
encouraging them to switch from corrugated 
cardboard to returnable and reusable trays  
and pallets. This has resulted in the removal  
of 540 tonnes annually of cardboard from  
our supply chain.

Climate-smart farming

We were one of the first outdoor pig producers  
to measure our carbon footprint back in 2017  
and continue to invest heavily in decarbonisation 
across all our farms, which aim to be carbon 
neutral by 2030.

To date, we have measured the carbon footprint of 
10 per cent of our own pig farms to provide a 2019 
data baseline and are working towards carbon 
mapping 100 per cent of our farms by 2024.  
In conjunction with an independent company, we 
have supported the development of a specialist, 
accurate, carbon footprint tool to measure our 
carbon emissions. The average of our Wayland, 
Wold and White Rose farms for the calendar year 
ending 2020 is 3.75kg/CO2e/kgLW, against the 
industry average of 3.34kg/CO2e/kgLW.

The increase to a level above the industry 
average follows the acquisition of the remaining 
50 per cent of our Joint Venture, White Rose 
Farms, in the prior year. We are running ongoing 
trials to reduce the use of soya in feed at White 
Rose farms to a level more in line with our 
Wayland farms which in turn will reduce our 
carbon footprint.

Soya forms a significant part of the carbon 
emissions. During the current year all our own 
farms used RTRS (Round Table on Responsible 
Soya Association) certified Area Mass Balance 
soya credits. This ensures zero deforestation 
and zero conversion soya production from the 
regions its soya originates from. 

The average carbon footprint of our farms 
quoted above does not currently incorporate 
the soya credits. Once these soya credits  
are incorporated in the carbon footprint,  
our carbon performance per finished pig  
at Wayland drops to 1.63kg/CO2e/KgLW  
for example, which is then well below the 
industry average.

We are also starting to measure the carbon 
footprint of our poultry business, and are 
developing an online portal for our farm 
managers to submit their carbon footprint  
data remotely. In time this will give us a valuable 
dataset, especially as we look to increase the 
visibility of our emissions in order to achieve  
our SBT. 

Promoting biodiversity

We continuously strive to improve soil health 
and land management while protecting vital 
resources. We undertake detailed soil testing 
for our outdoor pig breeding units and have 
increased soil organic matter by an average  
of 10 per cent over two years, enabling us  
to sequester carbon and cycle CO2 by an 
additional eight tonnes per hectare.

Around 80 per cent of our outdoor breeding 
units now incorporate six-metre pollen and 
nectar strips around field headlands to 
encourage biodiversity, and support wildlife  
and insect populations. We use technology  
and water management plans to carefully 
monitor water flow rates on our farms in order 
to highlight any leaks and minimise water waste, 
while ensuring our animals have access to clean 
drinking water. Our sows are also fed in troughs 
to reduce feed waste. 

We have started to gather a deeper level of 
biodiversity data via desktop surveys from our 
farms and production facilities to help monitor 
our performance better, and on a wider level we 
work with other food producers to explore new 
solutions that can drive regenerative farming  
at scale. 

26

Cranswick plc | Annual Report & Accounts 2021

Cranswick plc | Annual Report & Accounts 2021

27

Strategic  Report 
 
Our Sustainability Strategy continued

Environmental  
performance

We have already taken the first steps towards becoming carbon 
neutral, and will continue to use natural resources as efficiently as 
possible to put more back into the environment than we take out.

Carbon

In line with our proposed Science-Based Target 
(SBT) we have refined how we measure our 
carbon footprint profile, including Scope 1 
non-mechanical agricultural emissions for the 
first time this year. Without these additional 
emissions our Scope 1 emissions would have 
been 61,871 tonnes CO2e. 

The Group’s relative carbon footprint continues 
to decrease in keeping with our net zero 
ambitions. Actions we have taken to date to 
reduce our carbon footprint include switching 
to 100 per cent renewable grid electricity and 
LED lighting for all our production facilities  
and coldstores, and converting more of our 
refrigeration systems to use ammonia or CO2 
rather than F-Gas. As we move towards 2040 
we will continue our programme of replacing 
F-Gas within our refrigeration in order to 
continue to reduce our carbon footprint.

As we begin to measure our Scope 1 non-
mechanical agricultural and full Scope 3 
emissions, livestock will account for a significant 
amount of emissions. As well as scaling up  
our farm carbon footprint assessments, in 
conjunction with an independent company we 
have supported the development of a tool to 
capture the data needed to give us greater 
visibility of our emissions. This tool surpasses the 
current PAS2050 standards. More information on 
the carbon footprint assessments of our farms 
can be found on page 27.

Both compensation and neutralisation offsets 
have been used during the year. These offsets 
have been verified and validated by three 
different registries that all require very high 
levels of quality before acceptance of a project.

We will shortly be investing £0.8 million in our first 
major solar project at Eye with the installation of 
4,000 roof-top solar panels. The project will mean 
29 per cent of the site’s electricity requirements 
will be self-generated onsite. 

We already use renewable energy across some 
of our farming operations including solar power 
at our hatchery and wind power generation on 
some of our farms.

This year our ISO50001 accreditation work 
continued remotely; 12 sites remain ISO50001 
approved but work on adding new sites 
(Katsouris and Eye) was paused due to 
COVID-19 restrictions. Additional sites are 
planned to be added during the coming years. 
Three sites – Valley Park, Norfolk and Milton 
Keynes – achieved ISO14001 accreditation.  
Our target is for all sites to gain ISO14001 
approval by the end of 2021.

To help accelerate our low carbon transition, we 
continue to disclose to Carbon Disclosure Project 
(CDP) and this year were awarded Grade C. We will 
be expanding our CDP disclosure to include water 
and forestry as from the next reporting year. 

Energy

Our overall energy intensity increased during 
the year by 1.2 per cent. The purchase of our 
new coldstore in Goole and the construction of 
our new Gourmet Kitchen facility have added  
to our emission this year. Our farms used more 
gas through the winter months and we heated 
additional, temporary canteen facilities across 
our sites to enable social distancing. On a wider 
level, we have also taken action to improve our 
data collection processes which have resulted 
in more energy captured across our sites.

Going forward, in order to improve our energy 
intensity, we plan to move away from fossil fuels 
and increase our use of renewable fuels such  
as BioLPG and green gas. We will also have a 
particular focus on on-site power generation. 
We will continue to review the latest technology 
advancements in the storage and generation  
of renewable electricity so that we can become 
less reliant on mains grid electricity.

Environmental performance data

Scope 1 emissions (tonnes CO2e)
Scope 2 emissions (location based) (tonnes CO2e)

Total scope 1 and scope 2 emissions (location based) (tonnes CO2e)
Total scope 1 and scope 2 emissions (market based) (tonnes CO2e)

Relative carbon footprint (location based) (tonnes CO2e/sales tonnes*)

Absolute energy use (kWh million)
Energy intensity (kWh/sales tonnes*)

Absolute water use (m3 millions)
Water intensity (m3/sales tonnes*)

Total location based emissions minus carbon credits (tonnes CO2)
Total location based emissions minus neutralisation credits (tonnes CO2)

2020/21

69,683#
37,239

106,922
75,170

0.09

385
320.28

2.07
1.72

56,471
61,574

2019/20

66,204
38,241

104,445
72,963

0.11

299
316.57

1.67
1.77

72,963
 72,963

Waste

We already operate as a zero waste to landfill 
business and have committed to making 
further reductions in food waste, plastics and 
other packaging materials across our value 
chain. We have pledged zero edible food waste 
by 2030 and are making fantastic progress 
against this goal. 

Since 2017, we have reduced food waste by 61 
per cent, surpassing the Champions 12.3 target 
which seeks to halve food loss and waste by 
2030, see ‘Eclipsing global food waste target’.  
In 2020/21, edible food waste accounted for 
just 0.5 per cent of tonnes sold.

We have removed 1,519 tonnes of plastic 
across our operations since 2017 in line with  
our plastic commitments, including a further 
481 tonnes during 2020 compared to the 
previous year. In 2020 we also took 540 tonnes 
of cardboard out of our supply chain by 
switching to reusable pallets for our incoming 
beef deliveries.

Water

Our water usage has increased year-on-year 
reflecting additional volumes processed and 
the increased hygiene measures in response to 
the pandemic. Our water intensity has reduced 
by 3 per cent year-on-year.

This year we introduced new water targets and 
continue to invest in initiatives to help conserve 
and reuse water across our operations. This 
includes our Eye site, which features a rainwater 
harvesting system and an effluent treatment 
plant for waste-water recycling. We have also 
installed a reverse osmosis system at Eye to 
generate potable water.

On a wider level, we are taking collective action 
to improve water efficiency in key sourcing 
areas through our work with the Courtauld 
2025 Water Ambition partnership and the  
Cam and Ely Ouse Catchment Partnership 
Water Stewardship Board.

We are investing big to leave  
a smaller footprint and we  
have the opportunity to make  
a real difference.

Eclipsing global food waste target

In less than three years, we have 
reduced our edible food waste by  
61 per cent, surpassing our signatory 
Champions 12.3 target which seeks  
to halve food loss and waste by 2030. 

Through this process, we are continuing 
to focus on reducing our edible food 
waste, with this waste now accounting  
for just 0.5 per cent of total tonnes sold 
across the Group.

This incredible achievement is testament 
to our Changemakers, our passionate and 
dedicated team of volunteers who were 
instrumental in facilitating the level of action 
needed to engage colleagues, creatively 
problem-solve and deliver solutions. 

The prioritisation of prevention strategies 
was key, as was finding ways to move 
product up the waste hierarchy. We installed 
catch-trays to prevent meat from falling 
onto the floor, found new markets for 
surplus product such as our ham trim packs, 
and worked with our supply chain to develop 
packaging to increase shelf life.

Our Changemakers also forged close 
relationships with food charities, enabling 
us to redistribute edible surplus meat 
from a number of our sites. In Hull, our 
community work through the pandemic 
saw 687 food boxes and 840 meat 
hampers donated.

Through this challenging year, our 
partnerships with Environmental & 
Management Solutions (EMS) and other 
charities such as Trussel Trust, Plan 
Zheroes, local food banks and community 
fridge projects has helped us divert 
enough food from waste to create over 
30,000 donated meals for vulnerable 
people. Through our partnership with 
FareShare we donated more than 
229,000 meals.

Our next goal is to become a zero edible 
food waste business by 2030, which will 
see us go above and beyond current 
industry targets. 

Link to Second Nature pillars

THINKING

FARMING

SOURCING

* 
# 

Sales tonnes includes intercompany sales
In 2020/21, non-mechanical agricultural emissions have been included within Scope 1 emissions for the first time. Excluding these, Scope 1 emissions would have been 61,871 tonnes CO2e

28

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29

Strategic  Report 
  
TCFD Disclosure

There is growing concern about climate change and as the world transitions to a lower-carbon 
future we want to further develop our sustainability strategy in order to reduce our environmental 
footprint. In support of this we have aligned our efforts to the four pillars of the Task Force on 
Climate-related Financial Disclosures (TCFD).

Governance

Progress to date 2020/21

•  The Board reviewed progress against targets and 

considered plans for the reduction of emissions. This 
included reviewing Science-Based Target (SBT) 
presentations and approving the removal of F Gases 
from the business by 2030.

•  The Board reviewed Cranswick’s current sustainability 

reporting against future requirements.

•  Capital projects relating to sustainability were reviewed 

and approved by the Board, including solar panels for our 
new poultry processing facility in Eye, Suffolk. Capital 
project proposal forms include detail on expected 
carbon savings.

•  The Group also implemented a verification process 

resulting in reviews of the environmental data involving 
the Group Compliance and Internal Audit teams.

Plans and focus areas for 2021/22

•  The Board aims to strengthen climate change oversight 

and dialogue.

•  The Board will continue to engage with and develop 
Cranswick’s Second Nature sustainability strategy.
•  Capital projects relating to sustainability will continue  

to be reviewed.

Strategy

Progress to date 2020/21

•  We launched our Second Nature sustainability strategy 
in 2018 and have worked hard to embed its ethos into 
decision-making across the business.

•  Our Second Nature committee consists of a variety  
of colleagues from across Cranswick and continues  
to meet quarterly to monitor progress and address  
key issues within the business.

Plans and focus areas for 2021/22

•  We plan to undertake climate scenario analysis to 

understand the potential impacts of climate change  
risks and opportunities and assess the resilience of both 
our Second Nature and overall business strategies.
•  We will continue to embed our Second Nature strategy 

across the business.

•  The Group will also continue collaborating with coalitions, 

steering committees and industry bodies such as 
Champions 12.3, WRAP (Waste and Resource Actions 
Programme), LEAF (Linking Environment and Farming) 
to take collective action on climate change.

Risk Management

Progress to date 2020/21

•  Climate change was added to the risk register in the prior 
year and we continued to monitor this risk throughout 
2020/21.

•  The risk related to climate change has risen in 2020/21 

reflecting the increased action that we will be required to 
undertake in order to limit further adverse changes to 
our climate.

Plans and focus areas for 2021/22

•  We will undertake a more detailed and granular analysis 

of risk in order to strengthen the existing climate change 
risk assessment to encompass both physical and 
transitional risks.

•  As part of this analysis we will perform an assessment  

of each risk and assign a likelihood to inform a materiality 
assessment of risks.

•  Continue to monitor emerging climate change risks and 

develop related risk management practices.

Metrics and Targets 

Progress to date 2020/21

•  Our Milton Keynes cooked meats facility was the first site 
awarded carbon neutral PAS 2060 certification, shortly 
followed by our Pastry and Riverside facilities, marking 
key milestones in our Net Zero journey.

•  Our relative carbon footprint reduced by 18 per cent 
following the actions taken to date and the increased 
focus on reducing our impact.

•  We improved and redefined our bespoke data collection 
system, and also included non-mechanical agricultural 
emissions for the first time this year.

Plans and focus areas for 2021/22

•  We plan to have our SBT verified in 2021/22 in line  

with efforts to limit global warming to 1.5oC.

•  We have plans for all production facilities to achieve 
carbon neutral status by the end of 2021. A further  
six sites have achieved this since our year end date.
•  Historically the Group has completed the climate 
questionnaire for CPD reporting and in the next 
reporting cycle we will also complete CDP reporting  
for Water and Forests. 

•  We will continue to measure and monitor our progress 

against our targets.

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31

Strategic  ReportSASB Disclosure

Measuring Environmental 
Performance

In our FY20 Annual Report & Accounts we committed to moving towards reporting our 
environmental performance against the Meat, Poultry & Dairy Sustainability Accounting Standard 
published by the Sustainability Accounting Standards Board (SASB). The table below lists the  
topics under this standard and the accounting metrics applicable and material to us that we have 
disclosed against for the financial year. 

SASB Standard

Our accounting metrics

Greenhouse  
Gas Emissions

Gross global Scope 1 emissions
FB-MP-110a.1

Energy 
Management

Water 
Management

Land Use & 
Ecological 
Impacts

Long-term and short-term strategy 
or plan to manage Scope 1 emissions, 
emissions reduction targets, and an 
analysis of performance against 
those targets
FB-MP-110a.2

(1) Total energy consumed,  
(2) percentage grid electricity,  
(3) percentage renewable
FB-MP-130a.1

(1) Total water withdrawn, (2) total 
water consumed, percentage of each 
in regions with High or Extremely High 
Baseline Water Stress
FB-MP-140a.1

Description of water management 
risks and discussion of strategies and 
practices to mitigate those risks
FB-MP-140a.2

Number of incidents of non-
compliance with water quality 
permits, standards, and regulations
FB-MP-140a.3

Amount of animal litter and  
manure generated, percentage 
managed according to a nutrient 
management plan
FB-MP-160a.1

Animal protein production from 
concentrated animal feeding 
operations (CAFOs)
FB-MP-160a.3

2020/21 Scope 1 emissions: 69,683 tonnes CO2e including non-mechanical 
agricultural emissions. Further disclosures on greenhouse gas emissions 
can be found on page 28.

We have committed to net zero greenhouse gas (GHG) emissions across 
our operations by 2040. To help achieve this, we have committed to 
setting a SBT in line with efforts to limit global warming to 1.5°C under the 
Paris Agreement. Further information on our strategy, targets, plans and 
progress can be found on pages 24 and 29.

2020/21 Absolute energy use: 385 million kWh. 34 per cent of this was 
supplied from grid electricity. 36 per cent of the absolute energy use was 
renewable energy.

Total water withdrawn: 2.07 million m3. 1.7 per cent of this was from an  
area of high baseline water stress. Total water consumed: 1.08 million m3. 
0.2 per cent of this was from an area of high baseline water stress.

Water is vital to our production processes, agricultural operations and  
our supply chain. During the coming year we intend to further explore  
risks associated with water management as part of our analysis of our 
climate change risk. This will enable us to understand the risks at a more 
granular level. 

Our production facilities have been set a target to reduce water intensity 
by 20 per cent by 2025/26 against a 2019/20 baseline. We have set a new 
Water Policy during the year which pursues a number of objectives in 
relation to water. This can be found at www.cranswick.plc.uk.
During FY21 there were zero incidents of non-compliance with water 
quality permits, standards and regulations.

All our animal litter and manure generated from our pigs is managed 
according to a nutrient management plan. ‘Straw for muck’ arrangements 
are used which ensures manure is utilised by local arable farmers for  
their crops.

82 per cent of pork produced on Cranswick-owned farms is certified  
to RSPCA standards and 100 per cent to Red Tractor standards.
100 per cent of poultry produced in line with Red Tractor standards.
Both of the above welfare standards have a stocking density which  
is a requirement rather than a recommendation. We operate in line  
with the required stocking densities as all our farms are accredited  
to either RSPCA or Red Tractor standards.

SASB Standard

Our accounting metrics

Food Safety

Global Food Safety Initiative (GFSI) 
audit (1) non-conformance rate  
and (2) associated corrective action 
rate for (a) major and (b) minor 
non-conformances
FB-MP-250a.1

Percentage of supplier facilities 
certified to a (GFSI) food safety 
certification program
FB-MP-250a.2

(1) Number of recalls issued and  
(2) total weight of products recalled
FB-MP-250a.3

Discussion of markets that ban 
imports of the entity’s products
FB-MP-250a.4

Antibiotic  
Use in Animal 
Production

Percentage of animal production  
that received (1) medically important 
antibiotics and (2) not medically 
important antibiotics, by animal type
FB-MP-260a.1

Workforce  
Health & Safety

(1) Total recordable incident rate 
(TRIR) and (2) fatality rate
FB-MP-320a.1

Description of efforts to assess, 
monitor, and mitigate acute and 
chronic respiratory health conditions
FB-MP-320a.2

The GFSI program used is the BRC. 15 production facilities have a BRC 
graded A or above. We are expecting our new Gourmet Kitchen facility  
to be audited in the coming year. The non-conformance rate is defined as 
the total number of non-conformances identified divided by the number 
of facilities audited. The rate for major non-conformances was zero and 
for minor non-conformances was 1.73. The corrective action rate is 
calculated by taking the number of corrective actions divided by the total 
number of non-conformances, and for major non-conformances was zero 
and for minor non-conformances was 100.

100 per cent of our production facilities are certified to BRC. 100 per cent 
of our suppliers of animal protein are certified to a GFSI.

During FY21 there were zero food safety-related recalls issued. 

There were no markets that banned imports of Cranswick products during 
the year. We voluntarily suspended our export license to China from our 
Ballymena facility and subsequently our Norfolk facility. This followed 
spikes of COVID-19 in communities in which we operated where our 
production facilities were ultimately impacted. 

We are working with the industry to ensure that best practice is used on  
all species from all our suppliers and that antibiotics are only prescribed 
when absolutely necessary. Our objective is the reduction and avoidance 
of antibiotics for prophylactic use across all our supply base. The latest 
figures show that average sales of antibiotics in countries where our  
pork suppliers are based have reduced by over 31 per cent between 2010 
and 2018.

We are also monitoring the use of antibiotics in our own herds and flocks 
with a view to reducing the amount administered without compromising 
animal welfare. The average antibiotic use across our three pig farming 
businesses in 2020 was 45mg/pcu and across our poultry farms was 
12mg/pcu. These averages are both well below the industry standard of 
99mg/pcu for pigs and 25mg/pcu for poultry.

2020/21 Total recordable incident rate: 1.91
2020/21 Fatality rate: 0.00
Rates have been calculated in line with SASB guidance. For more 
information on our accident data, see health & safety on page 41.

Our efforts to assess, monitor and mitigate acute and chronic respiratory 
health conditions are wide ranging. We have invested in dust extraction 
systems for welding and for flour and other ingredients which are also 
monitored through third-party inspections. We also have dust extraction 
tables for engineering workshops. Where extraction is not possible, filter 
masks and respirator masks are used. Our standard operating procedures 
instruct our colleagues and site audits are undertaken to ensure effective 
systems are in place for respiratory health. Spirometry testing through 
third-party occupational health services is also undertaken. Further 
information on wider health & safety practices can be found on page 41.

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33

Strategic  ReportSASB Disclosure continued

SASB Standard

Our accounting metrics

Animal Care  
& Welfare

Percentage of pork produced  
without the use of gestation crates
FB-MP-410a.1

Percentage of production certified to 
a third-party animal welfare standard
FB-MP-410a.3

100 per cent of the pork that originated from Cranswick-owned farms  
is produced without the use of gestation crates. 

95 per cent of total pork produced was without the use of gestation crates. 
This scope covers our EU third-party suppliers. We work closely with all our 
suppliers in order to improve welfare standards.
Cranswick owned farms

81.8 per cent of pork produced is certified to RSPCA standards and  
100.0 per cent to Red Tractor standards.
100.0 per cent of poultry produced in line with Red Tractor standards. 

Wider supply chain

36.2 per cent of pork produced is certified to RSPCA standards,  
52.4 per cent to Red Tractor standards and 6.5 per cent to other 
recognised EU welfare schemes. 
0.4 per cent of poultry produced is certified to RSPCA standards,  
47.8 per cent to Red Tractor standards and 46.5 per cent to other 
recognised EU welfare schemes. 
Any suppliers that do not meet the three categories above are visited  
by Cranswick to check the welfare standards. 

Environmental  
& Social Impacts 
of Animal  
Supply Chain

Animal & Feed 
Sourcing

Percentage of supplier and contract 
production facilities verified to meet 
animal welfare standards
FB-MP-430a.2

100 per cent of our meat, fish and egg suppliers are accredited to a 
national recognised farm assurance scheme or their welfare standards 
have been verified by a trained animal welfare officer against a recognised 
scheme or an in-house scheme.

Percentage of animal feed sourced 
from regions with High or Extremely 
High Baseline Water Stress
FB-MP-140a.1

We are working with industry bodies such as the Soy Transparency 
Coalition to overcome transparency challenges in the production of soya. 
With more visibility in the supply chain we can ensure the supply of animal 
feed is more sustainable.

Percentage of contracts with 
producers located in regions with 
High or Extremely High Baseline 
Water Stress
FB-MP-140a.2

Discussion of strategy to manage 
opportunities and risks to feed 
sourcing and livestock supply 
presented by climate change
FB-MP-140a.3

Less than 1 per cent of contracts are with producers that are located  
in regions with high or extremely higher water stress.

Our focus area for the upcoming year under the ‘Risk Management’ pillar 
of TCFD is to undertake a more granular analysis of risk, which will cover 
feed sourcing and livestock supply.

There are many actions we have already taken in order to manage the risks 
to livestock supply identified to date. We have invested in new buildings 
that are climate controlled across our indoor farms and new sow huts that 
are thermally insulated which reduces the temperature range within them. 
Automatic vents have been incorporated that operate when the 
temperature rises above a certain point.

We are also working hard to reduce our reliance on imported soya and 
lower the risks associated with feed sourcing. This includes reducing  
the inclusion rate of soya in our feeds and investing in replacements  
to become more self-sufficient in this area. For more information see 
‘From Soya to self-sufficiency’ on page 45.

34

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35

Strategic  ReportOur Stakeholders
Section 172(1) Statement

Section 172(1) 
Statement

As a Board we continue to uphold the 
highest standards of conduct and make 
decisions for the long-term success
of the business.

We understand that our long-term 
growth and success are dependent on 
engagement with stakeholders.
We value regular interaction to ensure we 
can consider their views and interests 
when making decisions. We continually
explore how to make our decision-making 
process more inclusive in order to involve 
our key stakeholders.

Our decision making process through  
the recent pandemic is one of many 
examples where we consider all 
stakeholders. The impact of COVID-19 
has been widespread and we have 
considered all our stakeholders and have 
consulted with them as we continue  
to feed the nation.

Engagement with our main stakeholder 
groups is summarised on this page.
We explore further how we engage with 
our main stakeholders on pages 38 to 49.

Board activities

The key activities of our Board are set  
out in the Corporate Governance  
Report which includes a summary  
of the key decisions made and the 
stakeholders considered.

Read more on pages 74 and 75.

Sustainability

Sustainability is a key priority for us; our 
Second Nature strategy is at the forefront 
of every decision we make as we care 
about the impact of our business on
the community and environment.

The key activities we have undertaken
to reduce our impact on the environment 
can be found on pages 26 and 27.

Progress on our Second Nature initiatives 
can be found on pages 28 to 29.

Stakeholder

Why we engage

How we engage

What matters most to our stakeholders

How we are responding

COVID-19 specific considerations

Our People

   Read more:  
see page 38

It’s our dedicated colleagues 
who drive our business so it’s 
important to understand what 
matters to them.

We want our colleagues to feel 
valued so we can achieve our 
purpose together.

•  Staff surveys
• 

“Flavour” intranet site  
and newsletter
•  Appraisal process
•  Works councils
•  Dedicated Non-Executive 

Director

Customers  
and Consumers

   Read more:  
see page 42

Producers  
and Suppliers

   Read more:  
see page 44

NGOs and 
Partnerships

   Read more:  
see page 46

Communities

   Read more:  
see page 47

Shareholders

   Read more:  
see page 48

We need to understand 
consumer demands in order 
to create innovative products 
and respond to new trends.

We can assess consumer 
satisfaction through regular 
engagement, thus ensuring 
our products are of the 
highest quality.

By engaging and sharing ideas 
with customers we can 
identify new ways of working 
together.

•  Key teams such as product 
development, technical, 
agricultural and sales will all 
engage with customers to 
ensure communication is 
cross-functional

In store interviews

•  Online surveys
• 
•  Focus groups
•  Digital platforms and social 

media

By working closely with 
suppliers who share our values 
and beliefs, we can focus on 
food safety, technical 
integrity, provenance and 
ultimately produce high quality 
products.

•  Supplier surveys
•  Sedex
• 
•  Audits and visits
•  Supplier policies

Industry events and forums

We work with various 
non-governmental 
organisations (NGOs) 
including Agricultural and 
Horticultural Development 
Board (AHDB), British Poultry 
Council (BPC), WRAP (Waste 
and Resource Action 
Programme), Red Tractor and 
the RSPCA. This allows us to 
help set policies and improve 
industry standards.

We produce from 16 facilities 
across the UK covering 
multiple towns and cities. We 
want to be responsible 
neighbours and give back 
where possible.

Our reporting should be fair, 
balanced and understandable.

We want shareholders to 
understand and believe in our 
purpose and strategy so we 
can demonstrate how we 
create value.

•  Cranswick Directors and 
Managers sit on steering 
committees, industry 
groups and boards
•  Trial new standards
• 
Industry events
•  Digital platforms and social 
media to share important 
information

•  Foodbank donations
•  Working with local schools 

and universities

•  Employment opportunities
• 

Involvement in local 
projects

•  Charity fundraising

•  AGM
•  Annual report
•  Regular announcements 

and press releases

•  Website
•  Presentations
•  One-to-one meetings
•  Visits to facilities

Our updated HR strategy consists of four pillars which 
are central to addressing what matters most to our 
colleagues:

We launched ‘Cranswick Core’, a bespoke online 
learning management system featuring a suite of 
development courses.

•  Reward & recognition
•  Benefits
•  Development
•  Health & Wellbeing

Our colleagues appreciate the opportunity to have 
their say and share ideas. They also care about 
working in an inclusive and diverse environment.

Consumer trends research highlights that choices 
continue to be dominated by health-conscious 
options, convenience and premium products.

Sustainability is also an important consideration as 
consumers focus on the impact of their food choices 
on the environment.

Our customers want quality products and high, 
consistent service levels. This was especially 
important during the peaks in demand experienced 
through the last year.

Another matter of significant importance during the 
last year was Brexit.

Suppliers want continual improvement with 
opportunities to innovate, grow their business and 
develop our relationship.

Early forecasting is key and we need to ensure raw 
materials, ingredients and packaging are supplied at 
the right time, to the right place and that the supply 
chain is transparent and sustainable.

Another matter of significant importance during the 
last year was Brexit.

Our new enhanced benefits package is hosted 
through a centralised online hub and includes a 
variety of different benefits available to all our people.

Our ‘Feed Your Wellbeing’ initiative was launched to 
promote health and wellbeing across our teams. 

A new two-way, electronic appraisal system ensures 
performance is recognised and facilitates more 
meaningful conversations between colleagues.

The Group continues to focus on new product 
development to address emerging consumer trends. 
Lean meat ranges have been expanded for health-
conscious consumers.

We aim to meet sustainability expectations through 
our Second Nature efforts. We launched the 
microsite, thisissecondnature.co.uk to increase 
communication in this area.

We took part in the Advantage Survey this year in order 
to understand and address our customer feedback.

We also engaged with our customers regarding Brexit 
to ensure mitigations and contingencies were in place 
to minimise disruption.

All our direct suppliers are registered on Sedex.

We continue to undertake supplier audits remotely 
where possible to ensure the safety, traceability, 
quality and provenance of the raw materials and 
ingredients we use.

Throughout our Brexit preparations we spoke to not 
only our immediate suppliers but also our supplier’s 
providers to ensure mitigations and contingencies 
were in place across the whole supply chain.

•  Relocating employees  

to avoid furlough

•  Staggered start times and 
updated shift patterns

•  Employee bonuses
•  Working from home
•  Social distancing
•  Additional PPE

•  Excellent service levels 
maintained throughout
•  Working closely with retail 

customers to meet surges  
in demand

•  Continuing new product 
development to inspire 
in-home meals

•  Optimising production  
to maximise output
•  Support where needed
•  Rationalisation of ranges

AHDB encourages pork consumption and helps 
shape policies for pig farming. BPC sets policies for 
the poultry industry. WRAP is focused on 
sustainability and manages initiatives such as the 
Plastics Pact. Red Tractor provides assurance that 
products are traceable, safe and farmed with care and 
the RSPCA certifies higher welfare farming systems.

During the year we have contributed towards setting 
policies that help to direct the future of the pork and 
poultry industries. This included for example adopting 
‘NestBorn’: a new in-shed hatching system at our 
poultry farms where we then brought about a change 
in standards to allow the process to be adopted by 
others in the industry.

•  Remote support to avoid 
face-to-face meetings

Local communities have a justifiable expectation  
that businesses operate safely and sustainably.  
This is especially the case with food producers  
where there is a need to reduce edible food waste  
and increase the amount of food that can be shared 
through the community.

We have partnered with a number of organisations 
such as FareShare, through which we can feed people 
in need and tackle food poverty.

•  Additional food donations
•  Meals for NHS workers
•  Laptops for schools

We have also involved ourselves in a number  
of projects to provide sponsorship, education, 
mentoring and employment to those who need  
it in our communities.

Shareholders want to be kept up to date with  
current issues and are increasingly concerned with 
environmental, social and corporate governance 
(ESG) matters. 

We have increased our engagement on ESG  
matters and ensure we respond to enquiries we 
receive on this area from both institutional and 
individual Shareholders.

•  Conservative cash 

management

•  Maintain dividend policy
•  Regular dialogue

During the year, further key matters discussed 
included COVID-19, financial performance and  
our new Remuneration Policy.

We provide results announcements and press 
releases to ensure all Shareholders remain up-to-
date with our performance and results.

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37

Strategic  ReportOur Stakeholders continued

Our People

We have always been proud of our 
colleagues. This year they have shown 
extraordinary commitment and 
professionalism to ensure our business 
remained resilient in the face of 
adversity. Their expertise and passion 
for making a difference is key to our 
continued success and none of our 
achievements this year would have 
been possible without their incredible 
support and dedication.

HR strategy

Across the Group we have over 12,600 valued 
colleagues and we continuously endeavour  
to ensure their needs are met. This year we 
launched our updated HR strategy which builds 
on our sector-leading position regarding pay, 
working conditions, professional development, 
health and safety, inclusivity and wellbeing.  
The Strategy consists of four pillars: 

•  Reward & Recognition – Create an 

Stepping up the ladder

environment where all our people feel 
appreciated and valued. 

•  Benefits – Offer benefits that are 
meaningful, worthwhile, and make  
a difference to all colleagues.

•  Development – Provide an opportunity  
for all of our people to grow and develop 
both personally and within the business. 

•  Health & Wellbeing – Encourage all 

colleagues to improve and maintain their 
physical health, mental health & wellbeing.

The strategy will help position us as an 
employer of choice and enable us to strengthen 
our recruitment and retention drive as we seek 
to deliver what’s required in terms of workforce 
planning, skills, competencies and professional 
development. Despite COVID-19 restrictions, 
we have already made fantastic progress in 
each of the four pillars.

Reward & recognition 

We have introduced a colleague recognition 
scheme across the Group which includes an 
annual awards ceremony and prize giving event 
– the ‘Going the Extra Mile’ (GEM) Awards – to 
recognise and celebrate those people who have 
gone above and beyond their job description to 
contribute to the Company’s success. Despite 
the GEM Awards being a virtual event this year 
due to ongoing social distancing requirements, 
participation levels have been high with nearly 
all of our sites nominating candidates.

Our annual performance appraisals are now 
fully electronic and have been updated to 
become a two-way process, enabling both the 
appraiser and appraisee to give constructive 
feedback. This will help facilitate a continuous 
approach to performance management and 
development, driving more meaningful 
conversations between colleagues, fostering 
better working relationships and aiding our 
succession plan by enabling a clear view of our 
talent pipeline and relevant timescales. 

Our colleagues’ successes are recognised  
and celebrated through our intranet site 
Flavour. Individual achievements this year 
include Georgina Corbett, who won the Training 
& Education category of the Women in Meat 
Industry Awards 2020, and Sam Pearl, who was 
shortlisted for The Grocer’s Factory Manager 
of the Year Awards. 

We have invested in developing an 
Introduction to Management course specific 
to the unique activities and culture of our 
business. Launching this course through our 
online Cranswick Core learning and 
development system meant we could 
fast-track the development of all colleagues 
that required management training. This will 
help ensure we can build our talent pipeline 
more effectively, creating future leaders for 
our sector.

To date, 99 colleagues have enrolled onto 
the three-month programme. Based on 
their feedback, the programme has proved 
to be both beneficial to them in their roles, 
and to Cranswick as a whole. They all agreed 
that the training has given them a desire to 
continue their development and learning 
through the Core system, aiding their 
professional development. 

Benefits

We have introduced an enhanced colleague 
benefits package hosted through a centralised 
online hub called Feed Your Wellbeing. This 
enables all benefits to be accessed in one place, 
either through our website, or dedicated app. 
The benefits we have selected are relevant to 
all of our colleagues, not just the few, and are 
flexible to best suit an individual’s preferences. 

The benefits package includes the ability to buy 
five extra days of holiday, enhanced maternity 
and paternity pay for all colleagues with two 
years of service, retailer e-vouchers and 
discounts, an electric car salary sacrifice 
scheme, and financial services including access 
to preferential loans, a savings and insights 
portal, and a ShareSave scheme. 

Offering these financial services will help 
improve people’s financial literacy and in turn, 
their financial wellbeing. Since its launch in April 
2020, the hub has had a 25 per cent sign-up 
rate across the Group. 

Development

We have invested heavily in the development  
of our people over the past 12 months with  
an increased focus on agile learning. Central  
to this is the introduction of Cranswick Core,  
a bespoke online learning management 
system, that covers compliance and training  
for both salaried employees and agency staff. 

Available in all languages, Cranswick Core is 
both industry-leading and unique to our sector. 
The virtual platform has enabled all learning  
to be undertaken remotely, allowing colleagues 
to continue their professional development 
uninterrupted throughout the pandemic. 

It features a suite of over 200 courses aimed  
at all tiers and functions of the business.  
These range from compliance training courses, 
such as food safety and health and safety,  
to developmental soft skills training such as 
management skills, customer service, coaching 
and mentoring.

We are also utilising the platform to share 
bespoke training courses created in-house 
such as butchery skills and Second Nature 
training. These can be uploaded onto the Core 
system to enable learning on a more practical 
basis. More than 33,500 courses, equating to 
around 50,000 training hours, have been 
completed through the platform since its 
launch in April 2020. 

The platform is also helping us develop 
transferable learning across the Group as  
we look to build more upskilling and greater 
flexibility into our workforce. This will help us 
address national shortages of skills against  
the backdrop of Brexit. 

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39

Strategic  ReportOur Stakeholders continued

Throughout the pandemic, we have worked 
hard to ensure colleagues are able to access 
developmental training remotely. We have 
hosted numerous online workshops and 
training sessions focused on key relevant  
topics such as resilience, wellbeing and how  
to communicate more effectively.

We are also encouraging colleagues to develop 
their skills through academic qualifications  
by utilising funding through the apprenticeship 
levy. We currently have 198 colleagues 
undertaking apprenticeship qualifications while 
working across different areas of the business. 

Health & wellbeing

The health and wellbeing of our colleagues  
has always been a key priority for us. Many  
of our health and wellbeing initiatives were 
launched prior to COVID-19, enabling us to 
respond quickly and effectively to mitigate any 
effects on colleagues, aided by our 53 trained 
Mental Health First Aiders and 89 mental health 
champions across each of our sites.

We continue to build on these efforts through 
our Feed Your Wellbeing hub, which covers five 
pillars – mental health, physical health, finance, 
environment and community. By taking a 
multi-faceted approach to what can often be  
a complex topic, we hope to positively change 
the way people think about and act on these 
issues. We are a signatory of the Time to 
Change employer pledge and all of our sites  
are affiliated with gyms to encourage a healthy 
work-life balance.

To promote our health and wellbeing work  
more effectively, we are undertaking awareness 
training across the Group in different 
languages. This includes our partnerships with 
GroceryAid, which offers counselling support 
and crisis grants, and the Butchers’ & Drovers’ 
Chartered Institute, which offers financial 
support to families in need. 

We have also launched a wellbeing programme 
called Banish the Burnout and collaborated with 
a wellbeing expert to deliver this programme 
across the Group. It consists of four modules 
focused on improving behaviours, highlighting 
signs of physical burnout, understanding  
what to look out for with regard to mental and 
emotional distress, and the importance of 
support and connection within the Company 
and at home.

All colleagues have access to the programme 
via online self-study. As well as the four 
modules, the programme offers live sessions, 
pre-recorded videos, self-assessment 
workbooks and journal prompts for each  
new module. 

We are incredibly proud of our colleagues’ 
engagement in this area, with 1,800 completing 
Mental Health courses on Cranswick Core.

Employee engagement

Attracting talent 

Labour availability

Each year we undertake a Group-wide people 
survey and the latest survey in January 
achieved a 73 per cent completion rate with an 
engagement score of 71 per cent. Highlights 
included how their role contributes towards 
Cranswick’s business objectives and values and 
the ability to carry out their job function despite 
English not being their first language.

In August 2020, we undertook a COVID-19 
survey to make sure colleagues were satisfied 
with our response and level of communication, 
and to give them the opportunity to provide 
feedback. This achieved a 78 per cent 
completion rate with an engagement score  
of 77 per cent. In addition, all of our sites have 
carried out local surveys, with many achieving 
very high satisfaction and engagement scores 
upwards of 90 per cent. 

We also launched an engagement drive to 
inform 150 of our colleagues on changes 
relating to Brexit that might impact on their job 
function or role. Our Brexit taskforce worked 
with a third-party company to create a training 
webinar which was rolled out across the Group. 
Our Group average employee turnover rate has 
marginally increased from 2.01 per cent in the 
previous year to 2.26 per cent. 

Number of courses completed  
on Cranswick Core

33,500

People survey completion rate

73%

We continue to recruit through our graduate 
and apprenticeship schemes, and have not 
paused this activity despite the ongoing 
uncertainties presented by COVID-19  
and Brexit. Since 2013, we have recruited  
39 graduates and found them permanent 
positions within the Group, and we have 
recently recruited a further 13 graduates who 
will join the business in September 2021. 
Despite the pandemic, we have still progressed 
with our recruitment plans for graduates and 
apprenticeships as attracting new talent into 
the business plays a pivotal role in the 
succession of our teams. We are also working 
on our apprenticeship offering using the 
apprenticeship levy where we can to recruit  
for key areas such as Engineering, Butchery, 
Operations, and IT.

This year we have been working closely with 
colleges and universities to ensure we maintain 
an online presence with students who are 
studying remotely or from home. This includes 
hosting online seminars, CV workshops, 
one-to-one chats and recorded presentations. 

We are also working in partnership with 
Sheffield Hallam University, providing students 
with industry-related projects for them to work 
on under the guidance of our Technical and 
Marketing teams. This mentoring offers 
students an opportunity to see their academic 
knowledge brought to life through application in 
various contexts, and work on their employability 
skills and experience.

As part of our early careers strategy we have 
partnered with a local school in Hull as an 
Enterprise Advisor to support career leaders 
and prepare young people for the world of work. 
We have also launched a virtual work experience 
project in partnership with the Education 
Alliance organisation and created real life 
working projects to engage with pupils, giving 
them a taste of working in the food industry.  
We plan to roll these projects out to a wider 
network of schools going forward. 

We continue to focus on labour availability, 
particularly across our factories. The 
investments referred to above in our benefits 
system, the Cranswick Core and our reward and 
recognition schemes all ensure Cranswick is an 
attractive employer. We also undertake regular 
benchmarking on local pay rates to ensure our 
pay is competitive. Our “refer a friend” scheme 
offers a bonus to colleagues for introducing new 
recruits to the business. We have also invested  
in improved facilities such as canteen areas to 
make sure we are a ‘Destination Employer’.

During the year we have continued with our EU 
Settlement Scheme to support our colleagues 
who wish to continue to work in the UK. With 
better production planning we have also been 
more able to foresee any potential, upcoming 
labour availability issues. We have then been  
able to redeploy colleagues to different sites  
in a COVID-secure way. This ensures any labour 
shortages at particular sites can be efficiently 
addressed.

Diversity and inclusion 

We strive to offer a diverse and inclusive 
workplace in which we generate equal
opportunities for everyone regardless of 
gender, age, race, disability or sexual 
orientation. Across the Group at every level 
there are no differences in pay structure for 
males and females performing the same or 
similar roles. Our latest Gender Pay Gap report 
can be found on the Group’s website: 
www.cranswick.plc.uk.

This year our female representation levels 
remained at 39 per cent and we saw a 19 per cent 
increase in the number of women reporting to 
Directors of the business from the previous 
year. We continue to increase the opportunities 
for the development of our female colleagues, 
particularly young women. This includes the 
enrolment of 25 of our colleagues onto the 
Meat Business Women initiative, under the 
corporate membership scheme.

We continue to champion diversity in the 
workplace, reflected by our workforce which 
encompasses 63 nationalities. As we look  
to promote diversity more at senior and 
management level, we are confident our 
succession planning structures and systems 
will help us achieve this. 

As part of our approach to business ethics, we 
continuously strive to eliminate modern slavery 
and human trafficking from our supply chains 
and business, and our anti-slavery policy can  
be found on the Group’s website: 
www.cranswick.plc.uk

We also use the Sedex database to help  
us manage supplier performance on  
business ethics.

Female representation

39%

PPE, while injuries from manual handling fell  
51 per cent as production line automation was 
increased and additional equipment training 
provided. We continue to receive positive 
feedback from the Health & Safety Executive 
on the approach we are taking to mitigate both 
COVID-19 and general H&S risks. 

Number of nationalities employed

Compliance

63

Health & Safety

We continue to embed a far-reaching safety 
culture across the Group while recognising  
the efforts of our Health & Safety (H&S) teams 
who have been instrumental in facilitating our 
site-led COVID-19 response this year. Many  
of the measures we took in this respect have 
indirectly benefitted our performance and will 
become a permanent feature going forward. 

This year we developed a set of standards to 
underpin our Health & Safety (H&S) strategy. 
These standards will enable us to measure site 
performance more consistently against the  
key enablers of the H&S strategy as we work 
towards greater uniformity in our reporting. 
The standards have been rolled out across all 
sites and will be followed up with six-monthly 
reviews. We will also be using these standards 
to inform the next phase of our H&S strategy 
from 2023 onwards. 

RIDDOR progress

We made excellent progress in regard to the 
Reporting of Injuries, Diseases and Dangerous 
Occurrences Regulations (RIDDOR). Our RIDDOR 
frequency rate per 100,000 hours decreased by 
22 per cent compared to the previous year. Our 
Total Accident Frequency Rate per 100,000 
hours worked has also decreased year-on-year. 

Injuries from sharps fell by 8 per cent, mainly 
due to the installation of screens and enhanced 

We have switched to paperless systems for  
our H&S site audits with verification audits 
undertaken by our Group H&S function. All 
audits are followed up with a six month action 
plan. We continue to proactively report on 
hazard spotting and near misses through 
inspections and leadership tours. Seven of our 
sites have been accredited to the ISO45001 
Health and Safety management system and we 
are on track to complete accreditation for the 
remaining sites by September 2021.

It is our ambition to implement a ‘Target Zero’ 
culture across all sites targeting zero accidents 
as part of our risk management approach. Our 
Ballymena meat processing site reported its 
first accident-free month in December 2020, 
which was a fantastic achievement. On a wider 
level, we continue to work with the British Meat 
Processors Association to encourage more 
transparent accident data reporting across the 
industry to enable future benchmarking.

Skills and training

Under our new strategy standards, we are 
upskilling all of our H&S managers to Graduate 
Members of the Institution of Occupational 
Safety and Health (IOSH), where they can then 
work towards Chartered IOSH status. H&S 
training for staff is now undertaken via Cranswick 
Core, our online learning management system, 
and covers a wide range of modules including 
root cause analysis, accident investigation, risk 
and responsibility, slips and trips, and working at 
height. We are also introducing a new three year 
manual handling training programme across  
all sites.

We strive to offer a diverse and inclusive 
workplace in which we generate equal 
opportunities for everyone regardless  
of gender, age, race, disability or sexual 
orientation. Across the Group at every 
level there are no differences in pay 
structure for males and females 
performing the same or similar roles.

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41

Strategic  ReportOur Stakeholders continued

Customers  
and Consumers

We work closely with our customers to create 
a portfolio of products that evolve with 
consumer needs, putting food integrity at the 
heart of everything we do. We pride ourselves 
on our ability to innovate, bringing new meal 
concepts and ever more sustainable 
packaging solutions to market.

Who we serve

This year, 79 per cent of our revenue  
was generated from our retail customers, 
primarily through their own-label products.  
We have a broad retail customer base, selling 
products into each of the top four UK multiple 
grocers as well as the premium grocery and 
discounter channels. 

This year we experienced a surge in retail 
demand as the pandemic changed consumer 
eating habits with more people eating in the 
home. This helped to offset a consequent 
scaling back in food service and hospitality.  
As only 5 per cent of our revenue was 
generated from these channels in the prior 
year, we were able to limit our risk and exposure 
to the impact of COVID-19 in this sector.

Our export sales continue to contribute to  
a significant proportion of our total revenue. 
Despite some COVID-19 related disruption to 
our export business, overall volumes increased 
through the broadening of our customer base 
in both existing and new markets. 

We tapped into new opportunities for the 
lunchtime market as consumers sought more 
inspirational food choices to prepare in the 
home. This included introducing more 
flavoured options for our ready-to-eat cooked 
poultry and ham products, and increasing our 
pack sizes for retail. We also supported the 
retailers as they adapted their offer to meet  
the additional demands created by the 
pandemic. For example, we have enhanced 
communication of our product benefits in the 
online shopping environment and also developed 
bespoke lines for a specific retail customer where 
themed food boxes were created.

Packaging developments 

We continue to work with customers to remove 
plastics from our packaging, most notably 
through streamlining and materials innovation. 
Across most of our sites we have shifted to 
using just one type of material for our packs and 
we are exploring alternatives such as PaperLite 
(a recyclable paper-plastic laminate) to reduce 
our plastic use further. More information on  
our packaging work can be found on page 27.

Evolving partnerships

Brexit planning 

Food integrity

To enable greater consistency in the work  
we do to assure the safety, traceability, quality 
and provenance of our raw ingredients and 
production processes, we have introduced a 
new Cranswick Manufacturing Standard (CMS). 
More information on the CMS can be found on 
page 44.

We are working on developing an automated 
food fraud incident system through our Foods 
Connected supplier performance management 
system, so we can react more quickly and 
efficiently to food fraud incidents. This year  
we also joined the Food Industry Intelligence 
Network (FIIN), an intelligence sharing platform 
for issues relating to food authenticity. 

We are pleased to report that we had no 
product recalls or market bans during the year 
which further demonstrates our commitment 
to food safety.

Our teams work with customers on a partnership 
basis across several areas including new product 
development, technical, agricultural and category 
development. This enables us to help keep 
customers abreast of consumer insights so we 
can all react quickly to society’s changing needs. 

This year we changed how we work with 
customers and switched to collaborating 
remotely with our key contacts. This included 
replacing face-to-face meetings with virtual 
meetings and online taste panels to ensure we 
could continue to deliver the agreed business 
plans whilst remaining within the COVID-19 
imposed restrictions. 

This approach has not only saved on travel time 
and road miles, but enabled more frequent 
customer contact and alignment. Testament  
to this is the high level of positive feedback we 
have received during the past 12 months with 
many customers praising our teams for their 
commitment and dedication to building the 
business plan and delivering fantastic levels  
of service during these unprecedented times. 

New solutions

Customer and consumer concerns around 
in-store hygiene and safety understandably 
increased this year, resulting in the closure of 
delicatessen and fresh meat counters. We 
reacted quickly to this, working with a key 
customer to expand our grab-and-go offerings 
for different products and pack sizes, and  
also creating a new eating occasion called  
‘small plates’ to offer consumers more choice 
as demand for convenient at-home meal 
solutions grew.

Through our Brexit taskforce, we worked 
closely with customers to proactively manage 
Brexit-related supply chain risks, implementing 
mitigation and contingency plans to minimise 
any costs and disruption. Against this backdrop, 
we have seen a desire from customers to build 
more resilience into their supply base and our 
vertically integrated supply chains offer us a key 
advantage in that respect. 

Online food shopping

In September 2020, the UK’s dedicated 
online grocery retailer, Ocado, changed their 
established retail supply partner and created 
a new supply partnership with one of the 
Group’s large retail customers. 

In order to ensure a full product range was 
available at the transition, we developed over 
140 new products during a six month window 
and launched the full range in September 
2020. This project was managed and 
delivered on time through five of our sites 
and included new product formats and an 
increase in the requirement for free range 
pork products. 

New products developed for launch

140

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43

Strategic  ReportOur Stakeholders continued

Producers  
and Suppliers

We champion world-class standards when it comes to food 
quality, safety and sustainability. By partnering with others who 
share these values, we continue to drive excellence across our 
supply chain and production operations.

Responsible sourcing

It is important that our broad network of 
suppliers share our passion for food 
authenticity so we can ensure greater visibility 
of where our ingredients come from and how 
they are made. We are focused on continually 
strengthening our raw material procurement 
processes to deliver this transparency.

We expect suppliers to have procedures in 
place to measure and mitigate any negative 
environmental impacts, and encourage them 
to commit to and publicly report on policies  
and goals to reduce these impacts. Our Group 
Sustainable Procurement Policy has been 
updated to reflect this. 

In October 2020, we issued a supplier 
sustainability pledge and questionnaire to 
gather more meaningful data on key supplier 
actions or commitments across a range of 
environmental issues including carbon 
measurement, renewables investment and 
water/waste reduction. We are collating this 
information for our next reporting period. 

We approve and control 881 raw material 
suppliers, and 7,525 products and associated
specifications through our Group Technical 
Services (GTS) team. The number of raw 
material suppliers has increased over the past 
12 months due to the growth of the business.

Suppliers are approved through audits carried 
out by GTS or through independent third-party 
audits such as the Supplier Ethical Data 
Exchange (Sedex) and BRC Global Standard  
for Food Safety.

Supplier performance and risk

We monitor supplier performance and undertake 
vulnerability risk assessments for every supplier 
and ingredient through our supplier management 
system, Foods Connected. We risk rate suppliers 
on a points-based system and last year 
developed new risk assessments for allergens, 
gluten-free and speciation.

We are in the process of automating risk 
assessments relating to food fraud on our 
Foods Connected platform. We have also 
joined the Food Industry Intelligence Network 
(FIIN) to share intelligence on food authenticity 
with various authorities including the Food 
Standards Agency National Food Crime Unit, 
Food Standards Scotland and Food Safety 
Authority Ireland.

This year we issued a new guidance note to 
engage more deeply with our pig suppliers on 
issues relating to bio-security, disease 
surveillance and farm security in relation to 
increased awareness of animal activism. The 
standard has been issued to 100 per cent of  
our pig suppliers, representing around half  
of UK pig production. Importantly it also 
addresses animal welfare issues, which are 
detailed later in this section. 

During the past 12 months, 241 supply chain 
audits were carried out to assure the safety,
traceability, quality and provenance of the raw 
materials we use. This figure is slightly down  
on last year due to COVID-19 restrictions.

Currently 800 of our 881 total suppliers are 
registered on Sedex, including all 556 direct 
suppliers and more than 75 per cent of indirect 
suppliers. We also undertake our own ethical 
verification audits. Our expectations of  
our suppliers are laid out in our Technical 
Conditions of Supply and can be found at: 
www.cranswick.plc.uk.

Site compliance

This year we introduced a new Cranswick 
Manufacturing Standard (CMS) to enhance  
our internal auditing and ensure we can 
automatically meet, if not exceed, customer 
compliance requirements. The CMS will help 
streamline our auditing processes, ensuring  
a more consistent approach across all of our 
sites. We have developed a new internal audit 
system to underpin the CMS, a Group support 
mechanism consisting of tools, templates  
and apps. 

Setting the standard

Our new Cranswick Manufacturing 
Standard (CMS) is industry-leading,  
based on best practice across the food 
industry. All of our sites will be expected 
to put procedures in place to ensure they 
can meet CMS criteria, and from April 
2021 all sites will be audited against the 
CMS. Customer feedback on CMS has 
been very positive; by having our own 
standard that reflects the highest levels 
of due diligence, we hope in time this will 
reduce the number of external customer 
audits required. 

Remote auditing was put in place this year due 
to COVID-19 restrictions. 817 internal audits 
have been carried out across the Group, with 
100 per cent of planned audits completed. 
These audits cover technical, environmental, 
ethical and health & safety audits. The number 
of audits has increased year-on-year, despite 
restrictions, demonstrating the growth of the 
business and our commitment to exceptionally 
high standards. Multiple apps and reports have 
been developed to remedy any issues flagged.

This year our BRC Global Standard for Food 
Safety site audits were extended by six months 
due to COVID-19 restrictions. During this year, 
ten production facilities were audited against 
the BRC Standard, seven achieved an AA rating, 
two received an A rating and one an AA+ rating. 
Previous year BRC rankings still stand for our 
remaining five sites – three AA+, one AA rating 
and one A+ rating. Going forward, we have 
elected to have new BRC audits announced 
rather than unannounced in keeping with our 
visitor COVID-19 protocols. 

To ensure we maintain the highest standards  
of site compliance, reporting and analysis,  
we continue to invest in upskilling our 
colleagues. Group Technical colleagues  
also sit on meat industry technical committees 
including the British Meat Processors 
Association and the British Poultry Council  
to help inform sector thinking on standards, 
legislation and welfare issues.

Animal welfare

Our exceptional animal welfare standards are 
vital to ensuring the integrity and quality of the 
meat we produce. We have retained our Tier 
One ranking in the 2020 Business Benchmark 
on Farm Animal Welfare (BBFAW) for the fifth 
consecutive year, and are one of only four 
companies worldwide to have achieved a Tier 
One rating. More information can be found at 
www.bbfaw.com.

More information on our Animal Welfare policy 
can be found on our website: 
www.cranswick.plc.uk.

Caring for our poultry

Our poultry business is fully integrated, giving 
us complete control over the health and welfare 
of our chickens, from hatching and rearing 
through to final processing, packing and supply. 
All of our chickens are reared indoors in 
conditions that either comply with, or go 
beyond, Red Tractor welfare standards. 

We continue working closely with Red Tractor 
and other assurance schemes to improve 
welfare outcomes wherever possible. More 
information about our partnership work with 
assurance schemes can be found on page 46.

This year, following successful trials, we have 
adopted the NestBorn on-farm hatching 
system for all of our eggs, which we believe  
is a first for our sector. All of our poultry sheds 
provide environmental enrichments in the form 
of fresh bales, perches with toys and windows 
to allow in natural light. LED blue lighting is 
installed as standard in both our poultry sheds 
and pig lairages to reduce stress levels. 

We operate our own feed mill that supplies our 
poultry and pig farms, and have an in-house 
nutritionist. This enables us to continually refine 
and optimise diets, preventing ammonia emissions 
and lowering the risk of respiratory problems.

Caring for our pigs

We own several of our own pig herds, which are 
located close to our processing sites to reduce 
transportation times and minimise stress.  
Our integrated pig farms account for over  
30 per cent of our total pig processing 
operations, with higher welfare outdoor bred  
or reared production methods specified for  
the majority of our contracted pigs. These are 
sourced in compliance with RSPCA Assured  
and Red Tractor animal welfare standards.

Giving our chicks the best start

NestBorn allows chicks to be born in 
natural and stress-free conditions with 
immediate access to sheds, feed and 
water as soon as they hatch. We have led 
the industry in adopting this after two 
years of successful trials. This approach 
offers clear health and welfare benefits, 
resulting in calmer birds, and also leads to 
a reduction in antibiotic use. 

Our pig procurement team has built strong 
working relationships with our supply base.  
This is reflected by our new guidance note 
which we have issued to all of our pig suppliers 
to encourage them to adopt welfare practices 
that go beyond industry standards, and the 
note raised awareness of the increasing 
requirements of transparency by our 
customers. We have more direct contracts with 
pig farmers and producers than third-party 
marketing groups, enabling us to build a shorter, 
more transparent supply chain.

At our indoor farming operations, we have 
increased investment in free farrowing systems to 
allow 33 per cent more space for breeding sows. 

Our pig lairages are designed to accommodate 
the pig’s natural curiosity and behaviour and to 
that end they are extremely peaceful and quiet 
areas overseen by a full-time vet. We have also 
installed 3D cameras into one of our finishing trial 
sites to enable us to monitor pig performance, 
behaviour and quality in real-time.

In recognition of the holistic approach we take 
when it comes to ensuring the health and 
welfare of our herds while promoting climate-
smart husbandry, our Wayland Farms division 
won three accolades at the National Pig Awards 
2020. These included Outdoor Pig Producer  
of the Year for the second year running, and  
Pig Producer of the Year. 

Antibiotic usage 

We advocate the responsible use of antibiotics 
and alternative approaches to medication 
through improvements in gut health for example. 
We recognise the Responsible Use of Medicines 
in Agriculture (RUMA) target and continue to 
achieve levels well below the 2020 target. The 
average antibiotic use across our three farming 
businesses in 2020 was 46.7mg/pcu, well below 
the industry target of 99.0mg/pcu.

We are board members of FIIA (Food Industry 
Initiative on Antimicrobials) and continue  
to work with FIIA to promote and support 
responsible antimicrobial use, and to develop 
industry best practice in this field.

From Soya to  
self-sufficiency

Our goal is to source from verified zero 
deforestation areas by 2025. That means 
becoming less reliant on imported soya 
and trialling insect protein and UK grown 
crops that are rich in protein. All soya we 
purchase for our own farms is certified. 
For further details see ‘Climate Smart 
Farming’ on page 27. We have also 
significantly lowered the percentage 
inclusion of soya within pig diets with 
levels as low as 10 per cent achieved 
regularly. This is substantially lower than 
the average within the industry. More 
information on our soya policy can be 
found at www.cranswick.plc.uk.

Innovation in rapid 
blood diagnostics

Our approach to tackling disease in our pig 
herds focuses on stabilising the health from 
breeding sows right through to finishing 
pigs, and supports the development of 
natural immunity. Speeding up blood  
test results from five weeks to less than  
24 hours will improve pig health significantly 
and deliver vital information on the efficacy 
of existing vaccines and the strain of the 
virus in circulation. 

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45

Strategic  ReportOur Stakeholders continued

NGOs and  
Partnerships

Only by working with others can we drive the level of change needed to address 
some of the world’s biggest and most complex challenges. Taking collective 
action will enable us to influence better, scale our ambition and maximise our 
impacts to help deliver a fairer, more sustainable food system.

where our pioneering approach to on-farm 
hatching is setting a new industry benchmark for 
higher welfare poultry. We also have representation 
on the BMPA Animal Welfare Committee.

We are also working with FIIA (Food Industry 
Initiative on Antimicrobials) which brings  
together retailers, manufacturers, processors 
and food service companies to promote  
and support responsible antimicrobial use. 
Their policy is formulated to reduce antibiotic 
use without compromising standards of  
animal welfare.

Corporate citizenship

We continue to create positive social impact 
through our community outreach and charitable 
work, which encompasses a broad spectrum  
of activities. This includes our long-established 
partnership with FareShare to tackle food 
poverty, which donated more than 229,000 
meals to UK communities in 2020/21. 

One of our senior directors is a trustee of 
Environmental & Management Solutions (EMS), 
a Hull-based food and fuel poverty charity that 
works with families living in poverty to provide 
affordable food. During 2020, we joined forces 
with several organisations in Hull to strengthen 
our support for the work EMS do, particularly 
during the COVID-19 pandemic. This included 
delivering over 1,000 food parcels for people  
in need. 

Collaborating for the greater good 

Farming with integrity

Through our multi-stakeholder partnership 
approach we engage with a variety of non-
governmental organisations (NGOs) at both  
a national and local level, as well as strategic 
partners including retailers, food companies and 
universities, to help set policies, improve industry 
standards and develop innovative solutions.

The positive outcomes that result from this 
type of collaboration often send a strong 
market signal, enabling us to exert greater 
influence beyond our own operations and 
supply chains. This is critical given that 
businesses like ours are increasingly expected 
to create the global system changes that are 
urgently needed. 

Climate action

This year we took further action on climate 
change by joining The Climate Pledge,  
a commitment co-founded by Amazon and 
Global Optimism to meet the goals of the  
Paris Agreement ten years early. We are also 
members of the Science-Based Target initiative 
(SBTi) and we are working with them to get  
our own SBT formally approved against  
a 1.5 degrees Celsius trajectory this year.

We continue to support global efforts  
to work towards zero deforestation through  
our membership of the UK Roundtable on 
Sustainable Soya and the Soya Transparency 
Coalition, and we are part of the UK Plastics 
Pact, led by WRAP, which is bringing multiple 
stakeholders together to tackle the scourge  
of plastic waste at scale. 

We remain active signatories of high-level 
coalitions such as Champions 12.3 and 
Courtauld 2025, which are focused on driving 
down food waste in climate-smart ways.  
We have surpassed the Champions 12.3 target 
set in January 2018, achieving a 61 per cent 
reduction in edible food waste against our 2017 
baseline position. 

Our work with Courtauld also focuses on water 
stewardship, which is critical to sustainable  
food production. Our Chief Commercial Officer 
sits on the Courtauld 2025 steering committee, 
and both Cranswick Plc and Wayland Farms  
are represented on the Cam, Ely & Ouse 
Catchment soil and water stewardship board,  
a collective group aligned to Courtauld 2025 
advocating a catchment-based approach to 
river management in East Anglia. 

Wayland Farms also works with The Norfolk 
Rivers Trust (NRT) to apply science-based 
management plans to its pig breeding units. 
This helps better manage water quality and 
promote biodiversity. Through its membership 
of LEAF (Linking Environment and Farming) 
since 2018, Wayland Farms also helps to promote 
the value of sustainable farming practices. 

Our Head of Agricultural Strategy is running a 
long-term supply chain pilot in partnership with 
DEFRA, Natural England and WWF to inform 
and shape future government agricultural 
policy. We are working collaboratively to assess, 
devise and put in place the optimum crop 
rotation around outdoor pigs. This will deliver 
ongoing improvement in soil health whilst 
mitigating the risk of soil and water run-off. 

Raising meat standards

We work with several industry bodies and 
assurance schemes to help set polices and 
improve standards around meat integrity and 
animal welfare. These include the Agricultural 
and Horticultural Development Board (AHDB), 
British Poultry Council (BPC), British Meat 
Processors Association (BMPA), Red Tractor and 
RSPCA Assured. We also have representation  
on the National Pig Association (NPA) Pig 
Industry Group.

Our Chief Operating Officer sits on the  
AHDB Pork Board, helping to inform future 
policy-making for the pork sector, and is  
also a member of the Butchers’ and Drovers’ 
Charitable Institution. Cranswick plc is 
represented on the BPC technical committee

Communities

We have a strong track record of delivering positive impact and building resilience 
in the communities we operate in. We work with a number of organisations and 
charities to help support good causes through our fundraising, donation of 
products and volunteering efforts while providing people with education and 
gainful employment opportunities.

COVID-19

This year in particular our communities have 
faced some incredibly hard times, and much of 
our community work has been focused on 
supporting them through this period with 
funding and food donations.

Our long-established relationships with food 
charities meant we could utilise these networks 
and respond quickly to reach people most in 
need, particularly at the start of lockdown when 
panic buying led to instances of food scarcity. 

In Hull, teams from across our sites came 
together to help make 800 sandwiches each 
day for three months for NHS workers at two 
hospitals. We also worked with Hull City Council 
to deliver more than 840 meat hampers to 
people who were shielding.

In Milton Keynes, our Make Lunch initiative 
supported the provision of food parcels for  
600 people in need, including those who were 
elderly, vulnerable or isolating. Meanwhile in 
Barnsley, our Valley Park site donated unused 
laptops to local school children to help with 
home learning during lockdown.

Find out more about how we supported 
communities through COVID-19 on page 7.

Charity work

We support a number of charities across the 
Group, placing a strong emphasis on staff 
volunteering to help raise money for good 
causes. Several of our sites run local initiatives 
tailored to the communities they serve. 

In Milton Keynes we stepped up our support 
work with MK Food Bank, providing weekly 
emergency food and further funding for three 
local charities. Under our Make Lunch initiative, 
we also provided donations to support hampers 
for 30 families for three weeks, the equivalent 
of 500 meals. 

Our Hull sites produced meat parcels for local 
soup kitchens providing a lifeline for residents 
facing poverty and also provided meat hampers 
to Hull Women’s Aid for distribution to women 
and children fleeing domestic abuse. 

independent of Cranswick, and will develop its 
own policies and reporting processes. It is 
envisaged that CCT will be funded by ongoing 
donations from the Group. 

Our Riverside and Preston sites partnered with 
Hull 4 Heroes and raised nearly £900 for the 
charity’s Christmas food hampers appeal, 
which is raising funds to build a place where 
veterans can begin to adjust back into civilian 
life. We also donated £50,000 to The Deep, 
Hull’s aquarium and popular tourist attraction, 
to help cover running costs for this valuable 
local educational landmark.

In East Anglia, our Norfolk site produced and 
packed joints of pork joints and sausages for 
community food boxes to help vulnerable 
people while our gourmet pastry site in Malton, 
North Yorkshire, donated more than 240 items 
a week to local food charities.

Our ongoing support of GroceryAid saw us 
receive a GroceryAid Gold supporter award  
in recognition of our efforts, and two of our 
management team sit on the GroceryAid 
committee, enabling us to increase awareness 
of its work. 

Charitable trust 

This year the launch of Cranswick Charitable 
Trust (CCT) will take our charity work to another 
level. CCT will act as an independent grant-
making charity and is registered at The Charity 
Commission. It has been set up to support 
individuals and their families who face hardship, 
including Cranswick former employees, as well 
as other charitable causes. 

We believe CCT will help refine our focus to 
charitable giving at Group level, meaning we can 
take a more structured approach to corporate 
philanthropy. It will be governed by a separate 
Board of trustees, including a representative 

CCT is not intended to replace the Group’s 
charitable activities at a site level, which remain 
an important part of our community outreach 
work. However, CCT should enable us to build 
on the value and assistance we can offer to the 
wider communities we operate in.

Outreach work

Across all our sites we work with various 
organisations to provide sponsorship, 
education and mentoring whilst raising 
awareness of the food industry. In Hull, our 
ongoing partnerships with local colleges and 
universities play a valuable role in offering 
students career advice. We also work with Hull 
College to provide opportunities for students 
who are looking to undertake industry 
placements within IT, HR and business 
administration functions.

Local employer

Given the scale of our operations, we 
aspire to be an employer of choice for the 
local communities we serve. Due to our 
emphasis on local recruitment across the 
Group, 66 per cent of colleagues live within 
a 10 mile radius of their workplace. 
Employing locally means we can help 
boost the local economy, improve our 
recruitment and retention rates and 
deliver a better quality service. We are now 
starting to make a bigger impact by helping 
disadvantaged and marginalised groups 
back into work. This includes working with 
a homeless charity at our Milton Keynes 
site where we have recently undertaken a 
successful recruitment drive. 

46

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47

Strategic  ReportOur Stakeholders continued

Shareholders

Shareholder engagement on a regular basis is important to us to capture and 
embrace feedback and ensure the Group responds to developing themes.

Individual Shareholders

Institutional Shareholders

The Group has a significant number of individual Shareholders many 
of whom have been Shareholders for many years. The Group engages 
with individual Shareholders through our website and at the Annual 
General Meeting when a presentation, similar to the presentation 
made to institutional Shareholders, is made to those attending. The 
Company Secretary also coordinates communications with individual 
Shareholders to make sure we respond appropriately to individual 
matters raised in conjunction with our registrars, Link Group, where 
this relates to matters regarding shareholdings. 

The Group engages with institutional Shareholders through regular 
meetings. Presentations are made by the Chief Executive, the Chief 
Financial Officer and the Chief Commercial Officer to analysts and 
institutional Shareholders on the half year and full year results and on 
Company strategy. The Chairman, Chief Executive and Chief Financial 
Officer also discuss governance and strategy with major Shareholders 
from time to time. The Senior Independent Director and Committee 
Chairs are also available for direct meetings with Shareholders where 
required. Significant matters relating to the trading or development  
of the business are disseminated to the market by way of Stock 
Exchange Announcements.

Ways we engage with Shareholders

AGM

Annual Report

Press releases

Results 
announcements

Website

The AGM will take place on Monday 26 July 2021 at the Mercure Hull Grange Park Hotel, Grange Park Lane, Willerby,  
Hull, HU10 6EA at 10.30 am. As at the date of printing, restrictions in place relating to large gatherings in connection with 
COVID-19, mean that Shareholders are currently prohibited from attending in person. We are keeping the arrangements 
relating to the AGM under review as health guidance evolves and if, as anticipated by the Government’s Roadmap out of 
Lockdown, it becomes possible to attend in person, Shareholders will be notified by the Company beforehand of revised 
arrangements via its website and by a Company announcement.

Given the continued unpredictability of UK Government guidance due to the COVID-19 pandemic, this year Shareholders 
will also be able to view the AGM presentations on-line via a live videocast and to ask questions in real time. This can be done 
by accessing the online AGM platform, details of which are set out in the notice of meeting accompanying the Report and 
Accounts. There will not be an online voting facility at the AGM and we therefore encourage all Shareholders to vote by proxy 
on all resolutions proposed.

We publish our Annual Report & Accounts each year which contains a Strategic Report, corporate governance section, 
financial statements and shareholder information. The report is available in paper format and online. We encourage 
Shareholders to opt for our online format to help reduce the amount of paper we use.

We issue press releases for all substantive news relating to the Group’s financial and operational performance, which can be 
found on our website at www.cranswick.plc.uk.
We release full financial and operational results at the interim and full year stage in November and May respectively. The 
Group also releases a trading update at the first and third quarter with reduced disclosure. The interim and full year results 
are accompanied by presentations by the Executive Directors, which are also available on our website.
Our website (www.cranswick.plc.uk) is regularly updated and contains a wide range of information relating to the Group. 
The Investor section includes our investor calendar, financial results, presentations, Stock Exchange Announcements and 
contact details. Shareholders can make enquires through our website which the Company responds to promptly.

Shareholder engagement themes

COVID-19

Climate and 
sustainability

Financial  
performance

Diversity

Employee  
engagement

Directors’ 
Remuneration

We received queries from Shareholders relating to the steps the Group has been taking to mitigate the impact of COVID-19 
and protect our workforce along with the financial implications of the pandemic for our workers. Details of actions taken by 
the Group in relation to COVID-19 are set out on pages 6 and 7.

During the year the Group received a significant number of enquiries from institutional shareholders and various environmental 
interest groups relating to its environmental performance and initiatives. In particular, Shareholders encouraged greater 
public disclosure of environmental statistics. Environmental performance is reported on at pages 28 to 29 and further 
disclosure of performance under the Meat, Poultry & Dairy Sustainability Accounting Standard is set out on pages 32 to 34.

The Group discussed its financial performance in meetings with institutional Shareholders and analysts. Matters focused  
on the impact of COVID-19 and Brexit on the Group, developments in export markets, the expansion of the Group’s poultry 
business at Eye and the development of the Gourmet Kitchen cooked bacon facility in Hull, which are covered in further 
detail in the Strategic Report on page 20.

The Group has engaged with Shareholders and various interest groups in relation to its policies to increase diversity at all levels. 
In particular, the Group has engaged with the Hampton-Alexander Review in relation to gender diversity and a number of its 
institutional Shareholders in relation to broader diversity measures. Further details of the Group’s policy and performance 
relating to diversity is included in the Nomination Committee Report on pages 87 to 88.

Shareholders raised queries relating to how management engage with the Group’s workforce and, in particular, the 
development of the role of the Group’s designated Non-Executive Director. Further information on workforce engagement 
and the development of the designated Non-Executive Director’s role is set out on page 78.

The Group has undertaken its triennial review of its Remuneration Policy this year in connection with which it has consulted 
with institutional Shareholders and Shareholder representative bodies. Areas of particular focus included Executive 
Directors’ pension contributions and post-employment shareholding requirements. A full report on the review and new 
Remuneration Policy (which is to be approved at the AGM) is included in the report of the Remuneration Committee on 
pages 89 to 109.

48

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49

Strategic  ReportOperating and Finance Review

A strong performance  
in a challenging  
environment

Revenue and Adjusted Operating Profit

2021

2020

Change 
(Reported)

Change 
(Like-for-like*)

Revenue

£1,898.4m £1,667.2m

+13.9%

+12.1%

Adjusted Group Operating Profit*
Adjusted Group Operating Margin*

£132.5m £105.1m
6.3%

7.0%

+26.1%
+68bps

*See Note 32.

Operating review
Revenue

Reported revenue increased by 13.9 per cent  
to £1,898.4 million. Like-for-like revenue which 
excludes the contribution from acquisitions 
made in the prior year, increased by 12.1 per 
cent, with corresponding volumes ahead by  
8.7 per cent. All four product categories 
delivered strong volume growth reflecting  
a full year of sales from the new Eye poultry 
facility, annualisation of FY20 contract wins, 
new FY21 contract wins and a shift to in-home 
consumption resulting from the COVID-19 
pandemic. Robust retail demand comfortably 
offset lower food service channel revenues, 
and the benefit of lower pig prices being passed 
on to customers, particularly in the final quarter 
of the year. Export revenues were modestly 
ahead of the prior year with continued growth  
in Far East and EU trade offsetting lower sales 
to other non-EU markets.

Adjusted Group operating profit

Adjusted Group operating profit increased by 
26.1 per cent to £132.5 million, with adjusted 
Group operating margin 68 basis points higher 
at 7.0 per cent reflecting a stronger product 
mix, improved operating efficiencies, a full year 
contribution from the Eye poultry facility and 
strong capacity utilisation across the business 
throughout the year. The uplift in operating 
profit was net of £18.6 million of COVID-19 
related costs which included £9.8 million of 
colleague bonuses.

The measures we put in place to protect  
our employees and our business have been 
extremely effective and have enabled us  
to continue to operate through periods of 
extremely challenging and unpredictable 
demand. Service levels to our customers have 
been exemplary throughout the pandemic, 
helping to keep shelves well stocked and the 
nation fed.

Short term challenges relating to the supply  
of products to Northern Ireland and in securing 
Export Health Certificates continue, but the 
Taskforce team continues to work with all 
stakeholders to ensure these legislative 
challenges are effectively managed and 
mitigated and we are confident that they will be 
resolved successfully in the coming months.

Further details of the enhanced policies, 
procedures and other mitigation strategies 
which have been implemented to safeguard our 
colleagues and the business against the threat 
posed by COVID-19 are set out on pages 6 and 7.

Also, we have tirelessly supported our EU 
national colleagues in claiming their right to 
settled status in the UK and we have moved  
a significant number of our colleagues from 
agency to permanent contracts to provide 
them with greater job security and continuity.

Brexit update

Capital expenditure

Following extensive preparation and planning, 
disruption caused by the UK’s departure from 
the EU has been extremely limited. Investment 
in our people, our processes and our procedures 
as well as the extensive work performed with 
our customers and suppliers resulted in minimal 
disruption to both inbound and outbound supply 
chains. The Group’s Brexit Taskforce, formed  
in 2019, ensured that all addressable risks were 
identified and mitigated and that extensive 
procedures were put in place to manage the 
increased supply chain complexity and the 
associated administrative burden. A specialist 
customs team was recruited, training rolled out 
and broker capacity secured. Extensive testing 
of new systems was performed in partnership 
with our customers and suppliers to ensure that 
supply chain disruption was minimised.

Despite the challenges created by COVID-19 
we have continued to invest at pace across our 
asset base, spending £71.9 million during the 
year to add further capacity, extend capability, 
improve operational efficiency and to drive our 
Second Nature sustainability strategy. 

We spent £25.9 million on projects to broaden 
our product portfolio and unlock new sales 
channels, including the construction of a new 
£20 million added-value cooked bacon facility  
in Hull which was completed in Q4. This facility, 
which has been developed to serve a leading 
quick service restaurant chain as its anchor 
customer, will also serve other retail and food 
service customers. The facility will benefit from 
the full vertical integration we offer across our 
pork supply chain. The site is adjacent to our 

Despite the disruption caused by the 
COVID-19 pandemic we have further 
strengthened our three strategic pillars 
enabling us to make positive progress in 
delivering our long-term growth strategy.

Lazenby’s sausage facility and will link into the 
strong operational and management 
infrastructure which is already in place there. 

We have also increased capacity at the Eye poultry 
facility as well as extending the site’s capabilities. 
We have developed and expanded slow cook and 
smoking technology across our Cooked Meats 
operations and added automation, including 
extending the use of robotics at our Fresh Pork 
primary processing sites.

In December, we acquired a cold store in Goole, 
East Yorkshire for £3.0 million which provides us 
with much needed additional cold storage 
capacity and greater supply chain flexibility. We 
will continue to upgrade the facility through 
FY22 and plan to substantially increase capacity 
over the medium term.

We spent £12.7 million to strengthen our 
vertical integration by expanding and enhancing 
our agricultural supply chain. This included 
further investment in growing our pig herds and 
poultry flock, improving our milling operations 
and generally increasing efficiency across our 
farming operations. In poultry, the investment 
in NestBorn, in-shed hatching delivers 
considerable health and welfare benefits whilst 
also improving hatchability rates and feed 
conversion efficiency. 

We have also spent £20.2 million to improve 
operational resilience, update equipment and 
enhance colleague amenities. 

Finally, £10.1 million has been invested in 
further projects aligned to our ‘Second Nature’ 
sustainability programme. These include 
installing new Combined Heat and Power (CHP) 
systems, effluent plant upgrades, solar 
panelling and more efficient, environmentally 
friendly refrigeration systems across several of 
our sites. 

Sustainability

Our ‘Second Nature’ sustainability strategy 
reflects Cranswick’s ambition to be the world’s 
most sustainable meat business and includes 
ambitious targets which focus on food waste, 
plastic usage, energy efficiency, water usage 
and reducing our carbon footprint. Second 
Nature is firmly embedded in our business and 
is a key determinant in all strategic or 
investment related decisions.

As part of our journey to achieve net zero 
emissions by 2040 we have committed to 
setting Science-Based Targets and we have 
made considerable progress in this area during 
the year. Three of our production facilities 
attained carbon neutral certification PAS2060 
during FY21 with a further six sites having 
gained the same accreditation during the early 
part of FY22. 

We have surpassed the Champions 12.3 target 
we set in January 2018, achieving a 61 per cent 
reduction in edible food waste by removing over 
4,200 tonnes of food waste against the 2017 
baseline position. During the pandemic we have 
also donated enough food to create 229,000 
meals for vulnerable people through our 
partnership with the food charity FareShare and 
we have continued to support several local 
community initiatives.

We also recently retained our ‘Tier One’ status 
in the global ‘Business Benchmark on Farm 
Animal Welfare’ for the fifth consecutive year. 
We are one of only four companies globally,  
and the only meat processor to be ranked  
in ‘Tier One’.

Further details of our Second Nature strategy 
are set out on page 24.

5 year CAGR

Revenue

+13.3%

Adjusted profit before tax

+15.0%

Adjusted earnings per share

+14.2%

Dividend per share

+13.3%

50

Cranswick plc | Annual Report & Accounts 2021

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51

Strategic  ReportOperating and Finance Review continued

Category review
Fresh Pork

Fresh Pork includes the three primary 
processing facilities and associated farming 
operations and represented 30 per cent of 
Group revenue.

value-added products. Demand from China  
is expected to remain strong throughout FY22 
providing optionality for the business with the 
potential to redirect prime cuts and whole 
carcasses into China dependent on the level  
of UK retail demand.

performed ahead of plan as customers looked to 
replicate a restaurant quality eating experience 
at home. Further innovation included the 
introduction of alternative pack formats to 
offset the closure of deli counters and the 
increased premiumisation of core ranges.

Like-for-like Fresh Pork revenue increased by 
0.1 per cent reflecting strong retail and export 
volumes, offset by lower wholesale volumes as 
more product was diverted into the Group’s 
internal supply chain. Despite the operational 
challenges caused by the pandemic, the 
average numbers of pigs processed each week 
during the year increased by 1.9 per cent to 
61,400, peaking at over 66,600 pigs per week in 
February in response to the continued elevated 
retail and export demand.

Increased retail demand for pork products 
reflected the shift to in-home consumption 
with consumers regaining their appetite for 
traditional pork products resulting in record 
sales of pork joints over the Christmas period 
and a strong barbecue season. This demand 
was augmented by the launch of innovative new 
products developed for the fast-growing online 
grocery and direct-to-customer channels. 
During the year we also renewed multi-
category, long-term supply agreements with 
several of our principal retail customers.

We invested £20.5 million across the three pork 
primary processing facilities, the new Goole 
cold store and our farming infrastructure to 
increase automation, improve and expand 
farming capacity and enhance our sustainability 
credentials to support our long term growth 
strategy in our core pork business. Despite 
processing record pig numbers, growth in our 
farming operations enabled us to maintain our 
self-sufficiency in UK pigs at over 30 per cent. 

Far East export volumes were 6 per cent ahead 
of the prior year. Exports to China during the 
first half of the year were strongly ahead, but 
sales slowed in Q3 due to the temporary, 
voluntary suspension of our Ballymena and 
Norfolk export licences. The Ballymena licence 
was reinstated in November. The Norfolk 
facility has not yet regained China export 
approval, but the loss of this China export 
capability is being mitigated to an extent by 
flexing production levels between our three 
primary processing facilities to optimise export 
potential from the two which remain China 
approved. This flexibility enabled Far East 
export sales to recover strongly during the final 
quarter due to strong demand and rising prices 
in the region.

We continue to make progress in growing 
alternative pork export markets including 
Korea, Japan and South Africa by responding  
to the growing demand in these markets for 
premium products, particularly British Outdoor 
Bred higher welfare pig meat and high quality, 

African Swine Fever (ASF) continues to affect 
large parts of China and, to a lesser extent, 
Eastern Europe. In Europe, the situation over 
the past 12 months has remained relatively 
stable despite the detection of ASF in the 
German wild boar population, which resulted in 
the immediate suspension of German pig meat 
exports to China. In China, positive signs that 
ASF was under control and that the Chinese  
pig herd was rapidly being rebuilt have faded, 
with reports of a resurgence in ASF and a 
consequential extension to the herd recovery 
programme. This will provide ongoing export 
opportunities for all ASF free pig producing 
nations including the UK. In the UK, we remain 
acutely aware of the impact an outbreak of ASF 
would have on the UK pig industry and its ability 
to continue exporting. The UK industry remains 
on high alert with intensive bio-security 
protocols in place.

The UK standard pig price (SPP) ended the year 
at 141p/kg, down 14 per cent year-on-year. The 
average SPP across the full year was, however, 
still 1 per cent higher than the previous financial 
year. The EU pig price started the year at 170p/
kg but had fallen to 113p/kg in early February  
as a result of the oversupply of pig meat in the 
region, driven principally by the continued ban 
on exports from Germany into China but also by 
other factors including the impact of COVID-19 
on product shipments and EU food service 
demand. The trend of falling pig prices over the 
year started to reverse in the last quarter of the 
financial year with recovery reflecting strong 
demand from China and rebalancing of supply 
and demand across Europe resulting from pig 
herd contraction.

Convenience

Convenience, which comprises Cooked  
Meats and Continental Products, represented 
38 per cent of Group revenue. Like-for-like 
Convenience revenue, excluding the impact of 
the Katsouris Brothers acquisition in July 2019, 
increased by 14.1 per cent reflecting strong 
growth in both Cooked Meats and Continental 
Products. Including the contribution from 
Katsouris Brothers, Convenience revenue  
was 18.5 per cent ahead of the prior year.

The Continental Products facility in Bury 
performed strongly due to robust demand  
from the site’s retail customer base. Extensive 
innovation led to several new product launches and 
range expansion including tapas meal kits, small 
plates, snacking ranges and further growth came 
from multi-component platters. These platters 
and other sharing style products contributed  
to a buoyant Christmas sales performance. 

Katsouris Brothers continued to perform 
strongly. Revenue growth reflected the first  
full year of ownership, compared to eight 
months in the prior year. A successful 
innovation programme with the site’s anchor 
retail customer ensured sales remained 
resilient with new pre-packaged ‘grab and go’ 
products offsetting lost sales due to deli 
counter closures during lockdown. Sales of 
ambient olives, Mediterranean cheeses and 
nuts and pulses have also been strong with 
growth across the site’s retail customer base.

Gourmet Products

Gourmet Products, which comprise Sausage, 
Bacon and Pastry, represented 16 per cent of 
Group revenue. Gourmet Products revenue 
increased 11.5 per cent with strong retail 
growth offsetting lower food service demand. 

Robust Sausage revenue growth was driven by 
increased cooked breakfast occasions in the 
home, which more than doubled during the first 
national lockdown, and a buoyant barbecue 
season. Delivery of these sustained high retail 
volumes was facilitated by continued 
investment in automation and production 
efficiency improvements at the site.

Growth in Bacon reflected increased consumer 
demand and new retail business, which 
comfortably offset the COVID-19 driven 
reduction in food service demand. Two new 
retail contracts were secured during the year as 
well as adding a new business-to-business 
customer. Underlying retail volumes again 
increased as a result of more cooked breakfasts 
being consumed at home and due to strong 
demand for traditional gammon joints over the 
Christmas trading period.

Strong retail demand, resulting from the shift  
to in-home consumption, was supported by 
exceptional customer service levels from all  
five Convenience facilities throughout the 
pandemic. The annualisation of new contracts 
secured in the prior year also fuelled growth 
alongside continued product innovation 
including the launch of new ‘Slow Cook’ and 
‘Food for Later’ ranges which immediately 

Pastry volumes grew strongly as successful 
new product development led to significant 
growth with the site’s anchor customer as  
well as with other new retail and food service 
customers. Although food service revenues 
were suppressed during the year, new contract 
wins with two national coffee shop chains 
supported trading throughout the summer  
and leave the business well placed to benefit 

from the gradual recovery of the food service 
sector in FY22.

Finance review
Revenue

Poultry

Poultry, which includes Fresh and Cooked 
Poultry represented 16 per cent of Group 
revenue. Poultry revenue increased by  
38.5 per cent in the year reflecting a full year 
contribution from the new Eye poultry facility.

Fresh Poultry performed ahead of expectations, 
with the planned uplift in sales following 
successful commissioning of the Eye facility  
in late FY20 being bolstered by ongoing strong 
retail demand. The successful partnership with 
the site’s anchor retail customer has been 
strengthened by the exceptional service levels 
delivered throughout the pandemic. 

The initial processing target of 1.1 million birds 
per week was achieved as anticipated at the 
start of the year and production is now being 
lifted towards the planned uplift to 1.4 million 
birds per week. This increased capacity has 
primarily been achieved by increasing the 
number of production hours at the site but  
has also been enabled by continued investment 
in our feed milling, hatching and rearing 
operations where we spent £5.7 million during 
the year to lay down the internal supply chain 
for the additional 0.3 million birds per week. This 
industry leading sustainable agricultural supply 
chain is now supplying in excess of 1.3 million 
birds per week. Investment has also centred on 
developing the site’s capability to produce 
more portions and value-added products 
including a ‘roast in the bag’ range. The Eye 
facility is now capable of producing a wider array 
of core and value-added products enabling it  
to more effectively flex production to respond 
to seasonal demand patterns.

Cooked Poultry volumes were lower, as 
anticipated, reflecting reduced food service 
and food-to-go channel demand. Lower  
food service revenue was partly offset by 
incremental retail business resulting from 
continued strong product innovation and 
robust underlying demand. This retail growth, 
alongside the anticipated recovery in the  
food service sector will drive further growth  
in cooked poultry.

Reported revenue increased by 13.9 per cent  
to £1,898.4 million (2020: £1,667.2 million). On  
a like-for-like basis, excluding the contribution 
from acquisitions in the prior year, revenues 
increased by 12.1 per cent, with volumes  
8.7 per cent higher.

Total export volumes increased by 7.8 per cent 
during the year driven by continued strong 
demand from Far Eastern markets and growth 
in trade with EU customers.

Adjusted gross profit and adjusted EBITDA

Adjusted gross profit of £269.2 million (2020: 
£221.3 million) increased by 21.6 per cent with 
adjusted gross profit margin increasing to  
14.2 per cent (2020: 13.3 per cent). Adjusted 
EBITDA increased by 26.7 per cent to £196.7 
million (2020: £155.3 million) and adjusted 
EBITDA margin increased to 10.4 per cent 
(2020: 9.3 per cent).

Adjusted Group operating profit

Adjusted Group operating profit of £132.5 
million (2020: £105.1 million) increased by  
26.1 per cent and adjusted Group operating 
margin was 7.0 per cent of sales compared  
to 6.3 per cent last year.

Full reconciliations of adjusted measures  
to statutory results can be found in Note 32. 
The net IAS 41 movement on biological  
assets results in a £11.4 million charge  
(2020: £5.4 million credit) on a statutory basis 
reflecting the significant fall in the UK pig price 
during the year.

Share of loss of joint venture

Share of loss of joint venture of £0.1 million in 
the prior year represented the start-up losses 
of White Rose Farms. The remaining 50 per 
cent share of the business was acquired during 
the prior year as part of the Group’s longer-
term strategy to secure commercial pig supply.

Finance costs and funding

Net financing costs of £2.8 million included  
£2.3 million of IFRS 16 Lease interest. Bank 
finance costs were £0.8 million lower than the 
prior year at £0.7 million following the reduction 
in the base rate at the end of the prior year and 
lower levels of borrowing throughout the year.

The Group’s core banking facility is unsecured, 
runs to November 2023 and comprises a 
revolving credit facility of £160 million (falling  
to £120 million from November 2022), including 
a committed overdraft of £20 million. It also 
includes the option to access a further  
£40 million on the same terms at any point 
during the term of the agreement.

During the year the Group extended the term 
of the additional £40 million of short-term, 
unsecured funding arranged in the prior year, 
split evenly across two of its incumbent banking 
partners. This additional funding now runs to 
December 2021 and increases the Group’s 
overall facilities to £200 million, providing the 
business with over £170 million of headroom  
at 27 March 2021. The adequacy of this facility 
has been considered as part of robust scenario 
testing performed over the three year viability 
period for the Group.

Adjusted profit before tax

Adjusted profit before tax was 26.8 per cent 
higher at £129.7 million (2020: £102.3 million).

Taxation

The tax charge of £22.3 million (2020: £21.3 million) 
was 19.4 per cent of profit before tax (2020: 
20.5 per cent). The standard rate of UK 
corporation tax was 19.0 per cent (2020: 19.0 
per cent). The effective corporation tax rate  
in both years was higher than the standard  
rate due to non-qualifying depreciation and 
disallowable expenses.

Tax strategy

Our tax strategy is aligned with our vision and 
core values and fits within our overall Corporate 
Governance structure. Our strategy ensures 
that we comply with all tax laws wherever we  
do business and that we pay all taxes that we 
are legally required to pay when they fall due.  
To safeguard our reputation as a responsible 
taxpayer we do not participate in any tax 
planning arrangements that do not comply  
with either the legal interpretation or the spirit 
of tax laws. Our tax strategy can be found on 
our website: www.cranswick.plc.uk.

Dividend policy

We believe in paying a sustainable dividend 
which delivers a strong return to investors  
but is balanced against the need to invest  
in the future of the business. Our policy ensures 
that shareholder income streams are strongly 
aligned to profitability and the sustained  
growth in the Group’s profits has been matched 
by the Group’s dividend per share growth  
which is unbroken for 31 years (see page 3).  
Our dividend policy can be found on our 
website: www.cranswick.plc.uk.

Adjusted earnings per share

Adjusted earnings per share increased by  
27.4 per cent to 199.3 pence (2020: 156.4 pence). 
The average number of shares in issue was 
52,469,000 (2020: 51,966,000).

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53

Strategic  ReportOperating and Finance Review continued

Risk Report

Statutory profit measures

Statutory profit before tax was £114.8 million 
(2020: £104.0 million), with statutory Group 
operating profit at £117.6 million (2020: £106.8 
million) and statutory earnings per share of  
176.4 pence (2020: 159.1 pence). Statutory gross 
profit was £257.8 million (2020: £226.7 million). 

Cash flow and net debt

The net cash inflow from operating activities  
in the year was £181.4 million (2020: £117.0 
million). This 55.0 per cent uplift primarily 
reflected the 26.7 per cent increase in EBITDA 
and a working capital inflow of £2.9 million 
(2020: outflow of £13.2 million) partly offset  
by the full year depreciation charge increasing 
to £64.2 million (2020: £50.2 million). The prior 
year working capital outflow reflected higher 
year-end receivables resulting from the 
COVID-19 related surge in retail demand 
shortly before the FY20 year end. The current 
year inflow included a £25.8 million increase  
in trade and other payables reflecting the 
increased scale of the business , particularly  
in Fresh Poultry, and accrued colleague bonus 
payments. Net debt at the end of the year  
was £92.4 million (2020: £146.9 million) with  
the inflow from operating activities offset  
by the payment of £10.7 million of deferred 
consideration on acquisitions, £13.7 million  
of IFRS 16 lease charges, £71.1 million invested 
in the Group’s asset base, net of disposal 
proceeds and £27.9 million of dividends paid  
to the Group’s Shareholders.

Allocation of resources

Free cash flow: £180.9 million
£’m

scheme, were £1.8 million. The present value  
of funded obligations was £36.2 million, and the 
fair value of plan assets was £41.9 million.

COVID-19

Towards the end of the previous financial year, 
the Group incurred certain costs relating  
to the COVID-19 pandemic. These costs 
primarily consisted of inventory write-downs 
and an increase in the provision for bad debts 
relating, respectively, to products destined  
for and receivables due from certain 
customers. These provisions have been 
reassessed at the year end. See Notes 18  
and 19 for further information.

Additional costs were incurred in the current 
year following the implementation of new 
processes to keep our colleagues safe during 
the pandemic and a bonus was paid to them 
during the year in recognition of their efforts, 
along with a provision for a further payment to 
be made. The total cost of these items during 
the year was £18.6 million.

Summary

We have performed very strongly across all 
financial metrics in what has been an incredibly 
challenging environment. Despite the 
disruption caused by the COVID-19 pandemic 
we have further strengthened our three 
strategic pillars enabling us to make positive 
progress in delivering our long-term growth 
strategy and in so doing creating value for all 
our stakeholders. Our robust financial position, 
conservatively managed balance sheet and 
class leading asset base provide the platform 
from which to continue to grow and develop the 
business during the next financial year and over 
the longer term.

Other
(3.0)

Decrease in  
net debt
74.2

Deferred  
consideration  
on acquisitions
10.7

Pensions

Net capital  
expenditure
71.1

Mark Bottomley

Chief Financial Officer
18 May 2021

Dividend  
paid
27.9

The Group operates defined contribution 
pension schemes whereby contributions are 
made to schemes administered by major 
insurance companies. Contributions to these 
schemes are determined as a percentage of 
employees’ earnings.

The Group also operates a defined benefit 
pension scheme which has been closed to 
further benefit accrual since 2004. The surplus 
on this scheme at 27 March 2021 was £5.7 million, 
compared to £7.2 million at 28 March 2020, 
reflecting, in part, a long-term commitment  
to increased funding for the scheme. Cash 
contributions to the scheme during the year,  
as part of the programme to fully fund the 

How we manage risk

As a leading UK food manufacturer in a competitive environment the Group 
recognises the importance of identifying, assessing and prioritising its risks to  
help manage and mitigate the probability and impact of these risks materialising. 

Our approach 

The Group faces a variety of risks and 
uncertainties and effective management  
of these risks supports the delivery of our 
strategic objectives. Risk management is based 
on a balance of risk and reward. This balance  
is established through an assessment of the 
likelihood and impact, as well as consideration 
of the Group’s risk appetite. 

The Group has a mature and effective risk 
management framework in place to identify, 
assess, mitigate, and monitor risks facing the 
business. The risk management framework 
incorporates both a top-down approach to 
identifying our principal risks, and a bottom-up 
approach to identifying our operational risks. 

During the year the Board receives regular  
risk updates. These include the emerging risks 
facing the Group, an understanding of risk 
trends and the status of mitigating actions 
adopted. The Board also performs an annual 
review of the principal risks facing the Group 
and risks in the intervening periods are reviewed 
by the Group Risk Committee. 

The Audit Committee gains assurance over the 
effectiveness of the Group’s risk management 
framework, governance and internal control 
procedures through the established in-house 
Internal Audit team. During the year, the 
Internal Audit team reported no significant 
failings or weaknesses in the systems of risk 
management or internal control.

An overview of the Group’s risk management framework is shown below:

Top Down Approach

R I N G

O

O NIT

M

IDENTIFIC

A

T
I

O

N

RISK 
MANAGEMENT 
FRAMEWORK

M

I

T

I

G

A

T

I

O

N

T
N
E
M
S
S
E
S
AS

PRIORITIS AT I O N

Board of Directors

Internal Audit

Bottom Up Approach

Responsible for the Group’s internal 
controls and risk management framework, 
including the principal risks and setting the 
Group’s risk appetite

Audit Committee

Assesses the system of internal controls that 
are in place and provides assurance to the 
Board that the risk management framework 
and internal controls are operating effectively

Group Risk Committee

Provides oversight and advice to the  
Audit Committee and Board in relation  
to current and potential emerging risks  
and mitigation strategies

Provides support to risk owners, reports  
on risks across the Group and provides 
assurance to the Audit Committee and 
Board that internal controls are adequate, 
and that the risk management framework  
is effective

Operational Management

Deploy site level risk management 
processes to ensure risks are adequately 
identified, mitigation actions are 
implemented, and risks are controlled

Whilst the Board has the overall responsibility 
for the risk management framework, this 
responsibility is delegated to the Group Risk 
Committee, which is chaired by the Chief 
Financial Officer and consists of key internal 
stakeholders. During the year, the Group Risk 
Committee has met four times and has 
discussed a range of issues. These include 
emerging risks, the detail and consistency of 
individual site risk registers and the adequacy  
of site business continuity plans.

Principal risks and uncertainties

The Board has carried out a robust assessment 
of the principal risks facing the Group. These 
include risks that would threaten its business 
model, future performance, solvency, or 
liquidity. The Group is exposed to a variety  
of risks, however, in common with other 
businesses, only reports on those risks with  
a higher likelihood and greater current or 
near-term impact on strategic objectives, 
operational plans, or reputation. These risks are 
shown on the risk assessment map on page 57. 

During the year COVID-19 risks have been 
regularly discussed in detail and have now been 
incorporated within a new principal risk.

Risk appetite

The UK Corporate Governance Code requires 
companies to determine their level of risk 
appetite. This is an expression of the amount 
and type of risk that the business accepts in 
order to achieve its objectives. Last year the 
Board started work to formalise our approach 
to developing and reporting a set of risk 
appetite statements for our principal risks.  
This work has continued during the year.

The delivery of the Group’s strategy requires  
an appropriate balance between risk and 
reward, especially when considering business 
acquisitions or capital expenditure. A higher 
level of risk may be accepted in these instances 
to achieve strategic growth. The Board’s overall 
approach, summarised by the defined level of 
risk appetite, is to minimise significant risks that 
may impact the Group’s reputation, product 
quality, health & safety standards or compliance 
with laws and regulations.

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55

Strategic  Report 
 
 
 
 
 
Risk Report continued

Emerging risks

The Group considers emerging risks throughout 
the year through the embedded risk management 
framework and supporting risk processes. 
Emerging risks can be newly identified risks  
or known risks that have evolved over time. 
These risks are under constant review and are 
discussed with both the Group Risk Committee 
and the Board. During the year emerging risks 
included climate change and sustainability, 
changes within consumer demand, economic 
changes following the COVID-19 outbreak as 
well as the ongoing threat of increased animal 
rights campaigns and cyber-attacks. The 
Group’s principal risks and uncertainties are 
summarised in the risk profile tables as shown 
on pages 60 to 63.

Key areas of focus this year
Risk Management Framework

The Group continues to enhance its risk 
management framework. This ensures ongoing 
improvements to the quality and integrity of 
reported information. As a result, the Group  
is more able to respond promptly to emerging 
risks. During the year, all individual site risk 
registers were refreshed. We continue to 
progress the recommendations from the 
independent review in the prior year, by Aon plc, 
of the maturity and effectiveness of the Group’s 
risk management framework. In accordance 
with the requirements of the UK Corporate 
Governance Code the Audit Committee, on 
behalf of the Board, regularly reviewed reports 
on the risks facing the Group and internal 
controls. The reviews concluded that key 
internal controls were appropriate and that risks 
are adequately identified and managed. 

COVID-19

As initially reported last year, the COVID-19 
outbreak presented many significant challenges 
to the Group. The impact of COVID-19 has 
continued to be a key area of focus for the 
business during the year. We have developed 
robust COVID-19 ways of working and a set of 
fluid and flexible site continuity plans which have 
been applied as required. This has been helped 
by the knowledge acquired from the initial 
COVID-19 outbreak in March 2020, coupled  
with further Government lockdowns and 
guidance issued.

We had neither planned for nor recognised  
a global pandemic as a principal risk. However, 
the Group promptly responded to this 
unprecedented matter by establishing  
a COVID-19 crisis team. This team still remains  
in place and meets on a regular basis led by the 
Chief Operating Officer and includes a number 
of other Board Directors, Senior Managers, and 
key internal stakeholders. The COVID-19 crisis 
team ensures all emerging risks and issues are 
adequately identified and addressed. These 
include focusing on the health and general 
wellbeing of all our employees, working with our 
suppliers to ensure a continued supply of key 

materials and ensuring, where possible, all sites 
remain fully operational and continue to meet 
customer demands.

Following Government guidance, food 
manufacturing was recognised as a key 
industry. This meant our colleagues were key 
workers and all our sites remained operational. 
Over the year, a significant number of 
previously office-based colleagues worked 
from home which inherently increased in the 
principal risk of “IT Systems & Cyber Security” 
due to a potential rise in the amount of phishing 
and cyber-attack attempts. This risk was, 
however, effectively managed by our Group  
IT department who closely monitored the risk 
by using automatic patch updates.

During the year there have unfortunately  
been COVID-19 outbreaks at specific sites. 
Colleague safety was at the forefront of the 
decisions made during the year and these 
outbreaks were promptly and effectively 
managed. This ensured minimal disruption to 
the overall operations of the Group. Actions 
taken by the Board and COVID-19 crisis team 
included robust on-site safety measures, 
additional communal areas to aid with social 
distancing, new hygiene protocols, introduction 
of further personal protective clothing and 
additional sanitisation stations. Our colleagues 
were committed to following all new guidelines 
which allowed us to continue to run our 
business effectively and efficiently.

Looking ahead the Group will continue to 
navigate the challenges and issues associated 
with COVID-19 and further enhance existing 
site ways of working and site continuity plans  
as required.

African Swine Fever 

During the year the Group continued to closely 
monitor the risk of African Swine Fever (ASF) 
spreading from China, Germany and Eastern 
Europe. If ASF arrived in the UK this could 
significantly impact the Group’s operations. 
ASF is a notifiable disease within pigs which is 
transferred directly from animal to animal 
through infected feed, clothing, equipment, 
and vehicles. This year the Group has further 
enhanced existing farm bio-security 
procedures to include new visitor protocols and 
preventive infection procedures. We have also 
worked alongside industry bodies to highlight 
the risks surrounding African Swine Fever to  
a wider audience. 

While ASF is still prevalent in Germany and 
Eastern Europe, the Government travel 
restrictions imposed following the COVID-19 
outbreak have helped reduce the risk of the 
virus coming into the UK. Looking ahead the 
Group recognises the risk of discovering  
ASF within the UK and this continues to be 
closely monitored.

Brexit

As noted last year, there were a number of risks 
and issues associated with the UK leaving the 
EU. During the “transition period” the Group 
continued to plan for the UK’s departure from 
the EU, giving specific consideration to the new 
arrangements and regulations that would take 
effect from 1 January 2021. Regular updates  
on Brexit risks and issues were provided to both 
the Board and Audit Committee. The Board 
appointed Ernst & Young LLP in May 2020 to 
help develop a Brexit Project Plan and address 
associated risks and issues. Dedicated internal 
resource was also made available to help ensure 
the Group was fully prepared for the imposition 
of new trading arrangements. 

The Group’s Brexit Task Force is led by the  
Chief Financial Officer and includes Senior 
Managers and key internal stakeholders.  
The Task Force routinely met to review the risks 
associated with Brexit and develop mitigating 
actions. Specific areas of focus included  
labour availability, sourcing of EU key materials, 
understanding the new customs processes  
and importantly the issues facing the Group’s 
Ballymena site, in the context of the Northern 
Ireland Protocol. The Brexit Task Force also 
undertook live trials with key EU suppliers  
to identify potential issues with the flow  
of materials.

The Group appointed a leading international 
logistics business to manage the complexities 
of importing and exporting EU products  
and completing the associated customs 
declarations. We also recruited two experienced 
ex-HMRC officers to enhance the level of 
customs knowledge within the Group.

In December 2020, the Group welcomed  
the signed UK / EU Trade & Co-Operation 
Agreement which provided clarity on a  
number of issues. This importantly negated  
the potentially significant costs of tariffs.  
The Brexit Task Force remains in place and 
continues to assess outstanding Brexit risks. 
Specific areas of focus include documenting 
the rules of origin, formalising customs 
valuation procedures for EU products and 
monitoring developments within the Northern 
Ireland Protocol. Importantly, the Task Force  
is preparing the Group and specific suppliers  
for the introduction of EU export health 
certificates and Import of Products, Animals, 
Food & Feed System (IPAFFS) submissions  
from October 2021.

The Group also continues to focus on labour 
availability and cost associated with Brexit.  
This could be adversely impacted by the  
UK Government lifting COVID-19 travel 
restrictions as employees return to families  
and friends in home countries.

Principal risk trends

During the year the Group has seen trends 
within six of its principal risks which can be seen 
in the risk assessment map below. 

Increases have been seen in “Climate Change” 
following the action the Group will be required 
to undertake to limit further adverse changes 
to our climate. There is also increased external 
focus on this important topic as the Group 
embraces the Task Force on Climate-related 
Financial Disclosures (TCFD) Framework.  
The “Reliance on Key Customer & Exports” risk 
has risen following the voluntary, temporary 
suspension of the export licence at Norfolk 
which resulted from a localised COVID-19 
outbreak. This trend also reflected potential 
changes in Chinese Government trading policy. 
Finally, the risk relating to “Disruption to Group 
Operations” increased since specific site 
activities were, on occasion, impacted by the 
COVID-19 outbreak. 

Risks have decreased in “Consumer Demand” 
as a shift to greater in-home consumption 
following the COVID-19 outbreak resulted  

in record sales from the retail channel.  
The risk relating to “Food Scares & Product 
Contamination” is lower following enhanced 
on-site quality checks and new ways of working. 
Finally, the risks associated with “Brexit 
Disruption” have also reduced following the 
signing of the UK/ EU Trade & Co-Operation 
Agreement and various mitigating actions 
progressed by the Group.

Task Force on Climate-related  
Financial Disclosures

Last year the Board introduced a new principal 
risk in relation to climate change. The risk  
in this area has increased during the year  
and work is ongoing to address this important  
topic. Specifically, the Group’s Second Nature 
programme has progressed a number of actions 
which include reducing plastic packaging across 
the Group, reducing our edible food waste  
and planting new woodland at various farm 
locations. A new process has been embedded 
at all sites to accurately collect and report 
environmental data. Importantly, three sites 
have secured carbon neutral status during the 
year and a further six sites since year end.

Going forward action needs to be taken to 
address climate change and the associated 
potential risks. Aligning the Group to the TCFD 
Framework and disclosing both physical and 
transition risks and opportunities will enable  
the Group to establish the financial impacts  
of climate-related risks.

The Board understands the benefits  
of disclosing climate related risks and 
opportunities in line with the TCFD Framework. 
A cross-functional project team has been 
established which consists of key internal 
stakeholders. The Group also plans to engage 
with a third-party expert to help assess the 
requirements of the TCFD Framework. A robust 
plan to address how the Group can report more 
meaningfully against the TCFD Framework is 
being developed.

Overall, the Board expects to report in more 
detail against TCFD Framework requirements 
within the 2021/22 Annual Report & Accounts.

Risk Assessment Map

)
n
o
i
t
a
g
i
t
i

m

r
e
t
f
a
(
t
c
a
p
m
i
s
s
e
n
i
s
u
B

3

5

14

7

11

12

15

16

8

13

10

9

1

2

4

6

Likelihood (after mitigation)

Principal Risks

Risk Trend

NEW

1. 

2. 

Reliance on Key  
Customer & Exports

Labour Availability & Cost

3.  Disease & Infection  
within Livestock

4. 

5. 

6.  

7. 

8. 

COVID-19 Pandemic

Consumer Demand

Brexit Disruption

Recruitment & Retention  
of Senior Management

Competitor Activity

9.   Climate Change
10.  Health & Safety
11.  Food Scares & Product 
Contamination

12. 

Interest Rate, Currency,  
Liquidity & Credit Risk

13.  Disruption to Group Operations
14. 

IT Systems & Cyber Security

15.  Growth & Change
16.  Pig Meat Availability & Price

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57

Strategic  Report 
 
 
Risk Report continued

Viability statement

In accordance with the provisions of the UK 
Corporate Governance Code, the Board has 
assessed the viability of the Group over an 
appropriate period, taking into account the 
current position, future prospects and the 
potential impact of the principal risks outlined 
on pages 60 to 63 of the Annual Report.

In respect of the specific COVID-19 scenarios, 
the Board has been able to utilise the benefit  
of the experience of the business over the  
past 14 months, which has demonstrated 
significant financial resilience due to its focus 
on the retail sector to be able to model these 
scenarios with sufficient certainty to draw  
a reasonable conclusion.

In respect of ASF the most severe but plausible 
downside scenario identified was the inability  
to sell pork products in the UK for a sustained 
period of time. This scenario also included the 
loss of our export licence and the resulting 
temporary closures of our fresh pork and 
farming operations whilst also considering the 
mitigation expected as a result of increased 
sales of other proteins and actions which would 
be taken to manage discretional expenditure.

The sensitivity analysis utilised the Group’s 
robust 3 year budget and forecasting process 
to quantify the financial impact on the strategic 
plan and on the Group’s viability against specific 
measures including liquidity, credit rating and 
bank covenants.

Given the strong liquidity of the Group; the 
committed banking facilities in place for which 
sufficient assurance exists over the ability to 
refinance these facilities within the viability 
period; the diversity of operations; and the 
resilience shown to the impact of COVID-19 
during the year, the results of the sensitivity 
analysis highlighted that the Group would, over 
the three-year period, be able to withstand the 
impact of the most severe combination of the 
risks modelled by making adjustments to its 
strategic plan and discretionary expenditure, 
with strong headroom against current available 
facilities and full covenant compliance in all 
modelled scenarios.

Based on the results of this analysis, the Board 
has a reasonable expectation that the Group 
will be able to continue in operation and meet 
its liabilities as they fall due over the period to 
31 March 2024.

The Board have determined that a three-year 
period to March 2024 is an appropriate period 
over which to provide its Viability Statement. 
This timeframe has been specifically chosen 
due to the current financial and operational 
planning cycles of the Group.

In making this assessment of viability, the Board 
carried out a robust assessment of the principal 
risks and uncertainties facing the Group as well 
as considering both the current and potential 
future impact of COVID-19 on the business.

Principal risks which were assessed to have the 
highest likelihood of occurrence or the severest 
impact, crystallising both individually and in 
combination, as well as a subset of risks 
associated specifically with COVID-19, were 
considered. These risks included: reliance on 
key customers and exports; a significant 
decline in consumer demand; Brexit disruption; 
Labour availability and cost; an outbreak of 
African Swine Fever (ASF) in the UK and Europe; 
and the further potential impact of COVID-19. 

Having considered the magnitude of the risks, 
the linkage between them and potential 
mitigation, as well as the level of uncertainty 
surrounding the risk, extensive modelling was 
performed focussing on both the impact of 
COVID-19 and the risk of an outbreak of ASF  
in the UK and Europe.

In establishing relevant severe but plausible 
downside scenarios, the Board has considered 
the impact of COVID-19 on the business over 
the past 12 months and the expected impact 
on the business in future as well as consulting 
extensively with internal experts on the risk and 
impact of an outbreak of ASF.

Modelled COVID-19 scenarios include: 
•  Potential factory disruption and short-term 
closures of the magnitude seen during the 
year

•  The sustained loss of a Chinese export 
licence following factory disruption
•  The operational impact on facilities as a 
result of continued outbreaks including 
enhanced PPE and additional labour costs, 
offset by the increase in retail demand 
during lockdown periods

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59

Strategic  ReportRisk Report continued
Principal Risks and Uncertainties

STRATEGIC PILLAR

RISK TREND

The principal risks and uncertainties facing the Group are summarised below:

High Quality  
Products

Operating  
Excellence

Sustainability

 Risk increased

 Risk unchanged

 Risk decreased

NEW

Reliance on Key Customer & Exports 

Consumer Demand

DESCRIPTION OF RISK

MITIGATION

DEVELOPMENTS IN 2020/21

DESCRIPTION OF RISK

MITIGATION

DEVELOPMENTS IN 2020/21

A significant proportion of the Group’s results 
are generated from a small number of major 
customers and export sales. Loss of all or part 
of the Group’s business, with one or more  
of these customers or loss of a site’s export 
licence for a period of time, could adversely 
impact the Group’s financial performance.

The Group continually pursues opportunities to expand  
its customer base across all product categories and works 
closely with UK and export customers to ensure service, 
quality, food safety and new product developments are  
of the highest standard.

•  We have proactively engaged with both existing and 
potential new customers to assess the suitability  
of new product offerings

•  We have further strengthened our Chinese Shanghai 
office with the recruitment of additional employees

A significant deterioration in the UK economy, 
or a change in food consumption patterns,  
or prolonged adverse media attention, for 
either the business or industry, could lead  
to a fall in demand for the Group’s products.

The Group works closely with its key customers to adapt to 
changing consumer requirements and constantly reviews 
emerging trends in consumer eating habits. The Group offers 
a range of products across premium, standard and value tiers 
which it is able to flex accordingly. Pig and poultry meat remain 
extremely competitively priced and sought-after products.

•  We have worked with our customers in focusing  

on the role of meat within consumers eating habits

•  We have proactively worked in the grocery retail  
channel where, as a result of COVID-19, we have  
seen sales growth

Labour Availability & Cost

Brexit Disruption

DESCRIPTION OF RISK

MITIGATION

DEVELOPMENTS IN 2020/21

DESCRIPTION OF RISK

MITIGATION

DEVELOPMENTS IN 2020/21

Due to political and economic pressures,  
there is a risk that the Group’s operations  
could be adversely impacted by either  
the lack of labour or specialist skills,  
and the associated increased cost.

The Group is continually reviewing and improving its 
recruitment processes and relationships with third party 
agency providers to reflect changing market conditions.  
In addition, the Group is actively progressing options  
to employ more permanent members of staff and to consider 
alternative methods of production, which embrace emerging 
technological advancements.

•  We have proactively advertised across the Group the 
EU settlement scheme to ensure continuity of our  
EU national workforce and the skill set they provide
•  We have proactively promoted our apprenticeship and 
graduate schemes, and worked closely with universities 
and colleges to attract new employees

Failure to prepare for the UK’s departure from 
the EU and its associated regulatory changes, 
some of which are currently planned to come  
in effect from October 2021, could result in 
disruption to Group operations and impact  
our ability to supply customers.

The Group has a longstanding Brexit Taskforce in place which 
ensures Brexit risks and issues are identified effectively and 
addressed. Working with Ernst & Young LLP and a number  
of internal stakeholders from various functions, a range of 
actions for the associated Brexit risks and issues have been 
developed and implemented where required.

•  We have developed a range of new customs  

processes and procedures which have been rolled  
out across the Group

•  We have established a Group Customs Team within the 
business to provide specialist advice to sites and to deal 
with the additional administration from Brexit

Disease & Infection within Livestock

Recruitment & Retention of Senior Management

DESCRIPTION OF RISK

MITIGATION

DEVELOPMENTS IN 2020/21

DESCRIPTION OF RISK

MITIGATION

DEVELOPMENTS IN 2020/21

A significant infection or disease outbreak such 
as African Swine Fever (ASF) or Avian Influenza 
could result in the loss of supply of pig or 
poultry meat or affect the free movement of 
livestock, which may impact supply into the 
Group’s sites.

The Group’s pig farming activities, and other farms from 
which third party pig meat is sourced, have a broad 
geographical spread to avoid reliance on a single production 
area. The Group’s poultry flock is housed indoors therefore 
reducing the risk of disease. In addition, robust vaccination 
and bio-security procedures mitigate the risk of disease and 
infections within the Group’s pig and poultry farms.

•  We have developed a rapid blood diagnostic tool  

for improved disease surveillance to improve health, 
welfare, and performance of our pig herds

•  We have worked with the Department for Environment, 

Food & Rural Affairs on how to potentially further 
mitigate the risk of ASF coming into the UK 

As the Group continues to pursue its  
growth strategy, the success of the business  
is dependent on attracting and retaining 
quality, skilled and experienced Senior 
Management roles.

Across the Group robust recruitment processes, competitive 
remuneration packages and ongoing training and 
development plans are in place, with formalised succession 
planning in place for Senior Management.

•  We have invested in an industry leading online  

learning tool that covers a wide range of training  
and compliance modules

•  We have implemented an electronic annual appraisal 

process which helps to facilitate a continuous  
approach to performance management and drives 
succession planning

COVID-19 Pandemic

 NEW

Competitor Activity

DESCRIPTION OF RISK

MITIGATION

DEVELOPMENTS IN 2020/21

DESCRIPTION OF RISK

MITIGATION

DEVELOPMENTS IN 2020/21

The COVID-19 outbreak has led to 
unprecedented challenges and issues. Whilst 
COVID-19 vaccines are being rolled out across 
the UK, there remains the risk of emerging 
variants disrupting the effectiveness of the 
vaccine programme which could adversely 
impact Group operations.

The introduction of site COVID-19 procedures, new ways of 
working and additional safety measures have helped reduce 
the potential for a COVID-19 outbreak at a site. (For more 
information see page 6).

•  We have put in place a number of new site 

arrangements to include social distancing measures, 
new cleaning procedures and making available 
additional personal protective equipment as needed

•  We have updated site business continuity plans to 

reflect the specific impacts of COVID-19

The Group operates in highly competitive 
markets. Product innovation and changing 
consumer trends provide a constant  
challenge to the future success of the Group 
and its ability to compete effectively within  
its markets.

The Group maintains and develops strong working 
relationships with its customers which are underpinned  
by delivering high levels of service, quality products and by 
continued focus on product development and innovation. 
Emerging trends and risks associated with competitor activity 
are regularly discussed by the Board with appropriate actions 
being developed.

•  We have renewed in the last 12 months a number  

of key customer contracts, providing long term security 
of supply, and protecting Group revenues

•  We have commissioned the Cranswick Gourmet 
Kitchen site which has been underpinned with an  
anchor customer, providing a solid base to deliver  
future growth opportunities

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61

Strategic  Report 
 
 
 
 
 
 
Risk Report continued

STRATEGIC PILLAR

RISK TREND

High Quality  
Products

Operating  
Excellence

Sustainability

 Risk increased

 Risk unchanged

 Risk decreased

NEW

Climate Change 

Disruption to Group Operations

DESCRIPTION OF RISK

MITIGATION

DEVELOPMENTS IN 2020/21

DESCRIPTION OF RISK

MITIGATION

DEVELOPMENTS IN 2020/21

The Group operates within the context of 
having to evaluate the effects that both 
climate change and sustainability issues, from 
its operations and regulatory requirements,  
will have on both its financial performance and 
operational activities to include; supply chain, 
farming and manufacturing operations, 
communities and customers.

The Group has enhanced its Second Nature programme with 
a focus on improving production efficiency, reducing carbon 
emissions, reducing weight of packaging and identifying 
alternative options to decrease reliance on imported soya  
for feed.

•  We have, during the year, signed up to the Climate 

Pledge which commits to achieve zero carbon emission 
status by 2040

•  We have updated our energy data capture systems  

at all sites with internal verification processes also being 
put in place to enhance the quality and timeliness of 
environmental data reporting

The Group faces the risk of significant 
incidents such as fire, flood or loss of key 
utilities, together with the risk of disruption to 
day to day operations from issues such as the 
breakdown of key equipment or significant 
campaigns by animal rights activists. Such 
issues could result in the prolonged disruption 
to site processes.

Robust site continuity plans are in place across the Group and 
appropriate insurance arrangements exist to mitigate 
financial loss. Potential business disruption is minimised 
through multi-site operations across many of the Group’s 
core product lines. 

•  We have in light of the COVID-19 outbreak tested 
specific site continuity plans and elements of the 
Group’s crisis manual

•  We have continued to undertake preventative 

maintenance and test key items of plant and machinery 
to minimise breakdowns

Health & Safety

IT Systems & Cyber Security

DESCRIPTION OF RISK

MITIGATION

DEVELOPMENTS IN 2020/21

DESCRIPTION OF RISK

MITIGATION

DEVELOPMENTS IN 2020/21

A significant breach of health & safety 
legislation could lead to reputational  
damage and regulatory penalties, including 
restrictions on operations, fines, or personal 
litigation claims.

The Group has robust health & safety processes and 
procedures in place which are periodically independently 
reviewed and conform to all relevant standards and 
regulations, as well as embracing industry best practice.  
All sites are subject to frequent audits by internal teams, 
customers, and regulatory authorities to ensure standards 
are being adhered to.

•  We have so far achieved ISO45001 (Occupational 
Health & Safety) certification at 6 of our sites and  
are on course to have all remaining sites certified by 
October 2021 

•  We have introduced new ways of working in specific 
areas to include accidental drive off on loading bays  
and lone working within confined spaces

Food Scares & Product Contamination

The Group has a robust IT control framework in place which is 
reviewed and tested on a frequent basis by internal teams and 
specialist third parties. Detailed procedures are also in place 
to reduce the potential risk of fraudulent supplier payment 
requests being processed, together with cyber insurance 
which provides specialist technical and legal support in the 
event of a significant cyber incident.

•  We have increased user awareness, especially  
for those employees working at home, with  
regular communication on best practices around  
cyber security

•  We have in light of the COVID-19 outbreak enhanced 

our policies surrounding security, user access, change 
control and the ability to download and install software 
across all devices

The Group relies heavily on information 
technology and key systems to support the 
operations of the business. The Group is also 
susceptible to cyber-attacks resulting in the 
risk of a financial loss and threat to the overall 
confidentiality and availability of systems data. 
Whilst no material cyber security breaches 
have occurred over the course of the year, the 
Board is mindful of the ongoing risks in this area 
given the increasing sophistication and 
evolving nature of this threat.

Growth & Change

DESCRIPTION OF RISK

MITIGATION

DEVELOPMENTS IN 2020/21

DESCRIPTION OF RISK

MITIGATION

DEVELOPMENTS IN 2020/21

The Group is subject to the risks of product and 
or raw material contamination, and potential 
health related industry-wide food scares. Such 
incidents could lead to product recall costs, 
reputational damage, and regulatory penalties.

The Group ensures that all raw materials are traceable  
to original source and site manufacturing, storage and 
distribution systems and our suppliers are continually 
monitored by experienced and appropriately trained internal 
teams. In addition, the Group has an established crisis 
management procedure in place to reduce potential impacts 
and improve communication to key stakeholders.

•  We joined the Food Industry Intelligence Network in 

June 2020 to help enhance the integrity of food supply 
chains and protect the interests of consumers

•  We have implemented a new internal food management 
standard to ensure the highest standards of food safety

The Group continues to pursue growth 
strategies through securing contracts with 
new customers, obtaining additional contracts 
with existing customers and through reviewing 
acquisition opportunities. In addition, the 
Group also has to navigate both internal and 
external change such as regulatory changes, 
which could present operational and 
compliance challenges and issues.

The Board receives regular updates on the contractual 
position of all key customers and where required, implements 
necessary actions. Regarding business acquisitions, rigorous 
pre-acquisition due diligence reviews are carried out. Internal 
and external change requirements are appropriately 
considered to ensure operational excellence and compliance, 
with performance being monitored by Senior Management 
and operational staff.

•  We have despite the economic uncertainty associated 
with COVID-19, undertaken a significant level of capital 
investment to drive future growth which includes the 
commissioning of the Cranswick Gourmet Kitchen site
•  We have continued to take an appropriate approach to 
Balance Sheet management and change projects

Interest Rate, Currency, Liquidity & Credit Risk

Pig Meat Availability & Price

DESCRIPTION OF RISK

MITIGATION

DEVELOPMENTS IN 2020/21

DESCRIPTION OF RISK

MITIGATION

DEVELOPMENTS IN 2020/21

The Group is exposed to interest rate risk  
on borrowings and, in specific areas,  
foreign currency fluctuations. In addition,  
the Group needs continued access to funding 
for current business activities, future growth 
and acquisitions.

The Group uses currency hedging arrangements to mitigate 
risks associated with foreign currency movements. Sites  
have access to the Group’s overdraft facility and bank 
balances are monitored on a daily basis by the Group Finance 
Team. All bank debt is arranged centrally, and appropriate 
headroom is always maintained.

•  We have in December 2020 extended the period  

of the additional £40m bank funding, which was agreed 
in the prior year, providing further headroom to the end 
of 2021

•  We have continued to focus on liquidity risk and 

customer credit risk through the COVID-19 outbreak

The Group is exposed to issues associated 
with the pricing and availability of pig meat.  
An increase in pig prices or a lack of availability 
of pig meat could adversely impact the  
Group’s operations and the ability to supply  
our key customers.

The Group has a trusted long-standing farming supply  
base which is complemented by supply from the Group’s  
own farms which have been increased by acquisitions in this 
area over recent years. These arrangements help to mitigate 
the risks associated with pig price volatility and the availability 
of supply.

•  We have expanded our pig capacity at Wold Farms  
and White Rose Farms, and at Wayland Farms have 
developed a new advanced finishing unit which 
incorporates a new efficient pig feeding model
•  We have developed our relationship with specific 
farmers to buy pigs on short term agreements

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63

Strategic  Report 
 
 
 
 
 
 
 
Non-Financial Information Statement

The table below is intended to set out where stakeholders can find information on key areas in accordance with the Non-Financial Reporting 
requirements contained in sections 414CA and 414CB of the Companies Act 2006.

Reporting requirement 

Policies

References

Environmental matters

Employees

Human Rights

Social Matters

Group Environmental & Energy Policy
Group Water Policy
Group Deforestation Policy
Group Soya Policy
Group Sustainability Procurement Policy

A description of the Group’s work on our sustainability  
strategy Second Nature can be found on pages 24 to 34. 

Health and Safety Policy
Group Equal Opportunities, Harassment  
and Dignity at Work 

A description of the Group’s activities in relation to 
employees, including our Health & Safety activities can  
be found on pages 38 to 41.

Group Human Rights Policy
Anti-Slavery and Human Trafficking Policy 
Group Equal Opportunities, Harassment  
and Dignity at Work 

We remain vigilant when it comes to excluding modern  
slavery and human trafficking from our supply chains.  
For further information see page 41.

Group Ethical Trading Policy 
Group Corporate Responsibility Policy
Group Sustainability Procurement Policy

Cranswick is committed to doing business in an ethical  
way and our policies apply to all operations. For more 
details see pages 36 to 49.

Anti-corruption and anti-bribery

Anti-Bribery Policy
Group Ethical Trading Policy

The Group’s policies set out the high standards expected 
when it comes to doing business fairly and interacting with 
stakeholders. See below for further information.

Description of principal risks and impact  
of business activity

Description of the business model

Non-financial KPIs

Human Rights

See pages 55 to 63

See pages 14 and 15

See pages 22 and 23

Respect for Human Rights is fundamental to the sustainability of our business. We have a responsibility to ensure that our colleagues, our customers, 
the communities we operate in and the people who work throughout our supply chain are treated with dignity and respect. We are committed  
to creating a safe, equal and diverse workplace with fair terms and conditions for all our employees. We provide our employees with information, 
guidance, training and equipment to carry out their duties safely, and the mental wellbeing of our people is just as important as their physical safety. 
We are also a member of SEDEX which helps us manage supplier performance on business ethics. This helps us make informed business decisions 
and drive continuous improvement across the supply chain.

Anti-Slavery and Human Trafficking 

We are committed to ensuring that there is no modern slavery or human trafficking in our supply chains or in any part of our business. Our Anti-
slavery Policy reflects our commitment to acting ethically and with integrity in all our business relationships. We have implemented and enforce 
effective systems and controls to ensure slavery and human trafficking is not taking place anywhere in our supply chains. We monitor ethical 
standards across the business on a regular basis both internally and via external third-party audits. Robust technical and traceability systems ensure 
that our products are responsibly sourced from suppliers whose values are aligned with our own. We provide training to our staff and all our HR teams 
and our Group Technical team have attended workshops and awareness sessions. 

Anti-Bribery

It is Cranswick’s policy to conduct business in an open and honest way, without the use of corrupt practice or acts or bribery. Cranswick has a 
zero-tolerance attitude towards acts of bribery. We expect all customers, suppliers and business associates to support us in this policy. The policy  
is mandatory to all individuals working for, or on behalf of the Group, regardless of where they are based and whether they are directly employed  
by the Group.

Whistleblowing Policy

Cranswick also has a Whistleblowing Policy and a confidential, independently operated hotline for employees to voice any concerns that they have, 
and this can be run alongside our Grievance policies. The Whistleblowing Policy and hotline number is displayed at all sites to ensure that all 
employees and temporary workers have access to it. Whistleblowing is regularly monitored by the Board.

Our Strategic Report for the 52 weeks ending 27 March 2021, from the inside front cover to page 64, has been reviewed and approved by the Board 
and is signed by order of the Board

Steven Glover

Company Secretary
18 May 2021

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65

Strategic  ReportChairman’s Governance Overview

Continuing  
to deliver

The Board is committed to delivering its long-term 
strategy reflecting the interests of the Group’s 
stakeholders, whilst applying high standards  
of corporate governance.

The Board is responsible for corporate governance and this report 
describes how we have applied the principles of the 2018 UK Corporate 
Governance Code (the Code) throughout the year. Our detailed 
compliance statement is set out on page 79 which explains those areas 
where we have deviated from the Code and, where appropriate, actions 
being taken to address these. In particular, in relation to the requirement 
that the Chairman should not remain in post beyond nine years from 
appointment, I shall be retiring as a Director at the forthcoming  
Annual General Meeting (AGM) and, as further explained below, will  
be succeeded as Chairman by Tim Smith whose appointment will be 
compliant with the Code.

COVID-19

In my overview last year I commented on the impact of the COVID-19 
pandemic and the Group’s responsibility to keep the country supplied 
with food whilst ensuring the safety of its workers and their families  
and also highlighting the numerous ways the Group has supported the 
communities we operate in, hoping that this year I would be reporting  
(at least in part) on a return to business as usual. Unfortunately, the 
COVID-19 pandemic and further lockdowns remained with us 
throughout our financial year and whilst matters now appear to be 
improving, the year gone has proved to again be very challenging,  
but one which our colleagues have met to deliver a record set of results, 
whilst continuing to actively support our communities, as described in 
more detail on pages 6 and 7 of the Strategic Report.

Throughout the COVID-19 pandemic, the interests of the Group’s 
workforce and our wider stakeholders have featured in our discussions  
as the Board has considered its responsibilities and duties under section 
172(1) of the Companies Act. We have had to consider a range of 
challenging situations including the safety of our colleagues, the high 
incidence of COVID-19 amongst our workforce at certain facilities, 
temporary closure of facilities, food security, suspension of export 
licences and the impact on animal welfare and our suppliers. A more 
detailed explanation of how these issues considered by the Board, were 
balanced and influenced our decisions is set out in the case study on 
page 74 of the Governance Report. 

Operation of the Board

During the year the Board and its Committees adapted to new ways of 
working and met regularly using video conferencing technology. Whilst, 
over a prolonged period, technology cannot be a complete substitute  
for ‘in person’ meetings overall this enabled us to maintain effective 
governance and focus on the delivery of the Group’s strategy. Topics 
considered by the Board during the year are set out on pages 72 and 73  
of the Governance Report. The Board continued to consider the 
interests of all of its stakeholders when making its decisions and further 
explanation identifying the Group’s various stakeholders and how their 
interests have been taken into account, along with our section 172(1) 
Statement, is set out on pages 36 and 37 of the Strategic Report. Whilst 
the Board’s deliberations inevitably focused on the impact of COVID-19 
on the Group, the Board and its Committees also considered a wide 
range of other matters arising during the year, including the triennial 
review of our Directors’ Remuneration Policy, which are set out in this 
report and in the following Committee reports. 

This year, we reviewed Board effectiveness through an internal process 
using confidential questionnaires which was facilitated by the Company 
Secretary. We sought feedback on progress from a broader range of 
participants than before including the Board’s external advisers and  
I am pleased to confirm that the review found that the Board and its 
Committees continue to perform effectively. Further details of this  
and an assessment of our performance against our previous external 
board assessment can be found on page 88 of the Nomination 
Committee Report.

Board succession

As explained in my Chairman’s Statement, I have decided to retire at this 
year’s AGM and will be succeeded as Chairman by Tim Smith who has 
been a Non-Executive Director of the Company for the last three years. 
Tim has significant experience in the food and retail sector and related 
government regulation and has developed an in depth understanding  
of our business over the last three years and I am sure he will make an 
excellent Chairman. When considering the appointment of my successor, 
the Board undertook a benchmarking exercise using independent 
consultants, which is described in more detail in the Nomination 
Committee Report on page 86 and 87.

We were also delighted to welcome Liz Barber to the Board on  
1 May 2021. Liz is the Group Chief Executive of Kelda Group (the holding 
company of Yorkshire Water). She was previously with Ernst & Young 
where she was made a partner in 2001 and was the senior partner for 
audit for the north of England. Whilst at Ernst & Young, Liz was the 
Company’s audit partner between 2003 and 2007. Liz has also been 
appointed a member of the Company’s Audit, Remuneration and 
Nomination Committees. With her background at Yorkshire Water and 
Ernst & Young, she brings significant additional financial expertise and 
management experience. This complements the Board, enhances its 
independence and diversity and provides appropriate succession 
planning for the Audit Committee when Mark Reckitt retires in 2023, 
when he will have completed nine years as a Non-Executive Director.  
The process undertaken in relation to the appointment of Liz as an 
additional independent Non-Executive Director is explained in the 
Nomination Committee Report on page 87.

Sustainability

As I indicated last year, we are very conscious of the need to promote 
sustainability in the Group’s business. The expectations of investors and 
other stakeholders in this area have noticeably increased over the last 
year and our Sustainability Report on pages 24 to 34 of the Strategic 
Report explains in detail the steps the Group is taking to tackle climate 
change and sustainability challenges in our business to achieve our vision 
of becoming the world’s most sustainable meat business.

As you would expect, the environmental impact of our operations  
is an important factor across the board’s deliberations and has driven 
significant investment in the business to support our vision. A more 
detailed explanation of how the Board has taken into account 
sustainability and the environmental impact of our decisions is set  
out in the case study on page 75 of the Governance Report.

I am pleased that this year we have reported (on page 32 ) on the Group’s 
performance against the Meat Poultry & Dairy Sustainability Accounting 
Standard published by the Sustainability Accounting Standards Board, 
which is a widely recognised international standard adopted by many 
global companies. This is an important step in collecting and publishing 
objective environmental data against which our year-on-year 
performance can be assessed. In the Group’s revised Director’s 
Remuneration Policy, which will be considered by Shareholders at the 
forthcoming AGM, we have also included discretion to introduce such 
non-financial metrics as part of assessing performance under the 
Group’s Long Term Incentive Plan, which is described in more detail  
in our Remuneration Committee Report on page 92. 

AGM

In light of the public health guidelines in connection with the COVID-19 
pandemic as at the date of printing, this year’s meeting will again be 
restricted with only the minimum number of employee shareholders 
required to form a quorum attending the AGM in person to ensure that  
a valid meeting is held. However, we are keeping arrangements relating  
to the AGM under review as health guidance evolves and if, as anticipated 
by the UK Government’s Roadmap out of Lockdown, it becomes possible 
to attend in person, Shareholders will be notified by the Company 
beforehand of the revised arrangements via its website and by a 
Company announcement. The Board therefore recommends that you 
check the Company’s website regularly and monitor Company 
announcements for any updates.

The Board considers the AGM to be an important opportunity to engage 
with our Shareholders. This year, Shareholders will also be able to view 
the AGM presentations by myself, our CEO and CFO online via a live 
videocast and to ask questions in real time (all other Directors will attend 
electronically). This can be done by accessing the online AGM platform 
details of which are set out in the notice of meeting accompanying the 
Report and Accounts. If it becomes possible to attend the AGM, the 
Board and I strongly encourage you to nevertheless make use of the 
electronic meeting facilities available to you, rather than attending  
in person.

The Board is keen to ensure that you are able to participate in the 
meeting and to vote notwithstanding any restrictions on attendance in 
person. There will not be an online voting facility at the AGM, therefore,  
if you wish to participate in voting at the AGM , you are encouraged to 
appoint the Chairman of the meeting as your proxy and give your 
instructions on how you wish the Chairman to vote on the proposed 
resolutions. All proposed resolutions will be put to a vote on a poll, which 
will result in a more accurate reflection of the views of Shareholders by 
ensuring that every vote is recognised.

Governance

Your Board is committed to continuing to maintain a high standard of 
governance and adopting best practice as this develops. This report 
explains how we have applied the principles of good governance and  
have aligned these during the year to our strategic plans and the 
interests of Shareholders.

Martin Davey

Chairman
18 May 2021

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67

Corporate GovernanceBoard of Directors

Executive Directors

Non-Executive Directors

COMMITTEE 
MEMBERSHIP

  Audit  
Committee

  Nomination  
Committee

  Remuneration  
Committee

BOARD BY TENURE 

 0-3 years

 3-6 years

 6-9 years

Martin Davey
Chairman

Term of Office

Martin was appointed  
to the Board in 1985  
as Finance Director, 
appointed Chief 
Executive in 1988  
and became Chairman  
in 2004.

Committee Membership

Adam Couch
Chief Executive

Mark Bottomley
Chief Financial Officer

Jim Brisby
Chief Commercial Officer

Mark Reckitt
Senior Independent 
Non-Executive Director

Kate Allum 
Non-Executive Director

Pam Powell
Non-Executive Director

Tim Smith
Non-Executive Director

Liz Barber
Non-Executive Director

Adam was appointed  
to the Board in 2003  
as Managing Director of 
Fresh Pork and became 
Chief Executive in 2012.

Mark was appointed  
to the Board in 2009  
as Finance Director.

Jim was appointed to the 
Board in 2010 as Sales 
and Marketing Director 
and became Commercial 
Director in 2014.

Mark was appointed  
as an independent  
Non-Executive Director  
in 2014.

Kate was appointed  
as an independent  
Non-Executive Director  
in 2013.

Pam was appointed  
as an independent  
Non-Executive Director  
in 2018.

Tim was appointed  
as an independent  
Non-Executive Director  
in 2018.

Liz was appointed  
as an independent  
Non-Executive Director  
in 2021.

 9 years or more

 Chair
Independent

 Chair 

 Chair

Not applicable

Not applicable

Not applicable

Not applicable

Yes

Yes

Yes

Yes

Yes

BOARD BY AGE

 41-45 years

 46-50 years

 51-55 years

 56-60 years

 61+ years

BOARD BY GENDER

 Male

 Female

68

Skills and Experience

Martin joined Cranswick 
in 1985. As Finance 
Director he led the 
Company’s listing on the 
London Stock Exchange 
and was subsequently 
appointed Chief 
Executive in 1988. 
Through Martin’s 
guidance over the last  
36 years the Group has 
expanded both 
organically and through 
acquisition and entered 
the FTSE 250 in 2008.  
He became Executive 
Chairman in 2004 and 
since 2013 has fulfilled 
the role on a part-time 
basis. Martin is a 
Chartered Accountant.

Jim joined Cranswick in 
1995. He was appointed 
Sales and Marketing 
Director in 2010 and 
Commercial Director in 
2014 and has been a key 
member of the team 
responsible for the 
growth of the Group  
and the development of 
its commercial strategy.

Adam joined Cranswick’s 
Fresh Pork Business in 
1991 and was appointed 
to the Board in 2003 as 
Managing Director of 
Fresh Pork. He was 
appointed as Chief 
Operating Officer in 2011 
and then Chief Executive 
in 2012. Under his 
leadership Cranswick has 
continued to expand and 
become a major player in 
the food processing 
industry.

Adam was a committee 
member of the British Pig 
Executive between 2005 
and 2013.

Mark joined Cranswick in 
2008 as Group Financial 
Controller and was 
appointed to the Board 
as Finance Director in 
2009. Before joining the 
Company, Mark held  
a number of senior 
finance roles in the  
food sector. Mark is 
responsible for 
overseeing the financial 
operation of the Group 
and setting financial 
strategy. Mark is a 
Chartered Accountant.

External Appointments and Commitments

None

Non-Executive Director 
of Thomas Broadbent & 
Sons Limited.

Member of the UK 
Government’s Agri-Food 
Trade Advisory Group.

None

None

Kate has experience of 
the food sector both 
within the UK and Europe. 
Previous roles have 
included Chief Executive 
of CeDo Limited and First 
Milk Limited and prior to 
that Head of the 
European supply chain 
for McDonalds.

Mark has experience 
across a number of 
sectors. He was Group 
Strategy Director of 
Smiths Group plc 
between 2011 and 2014. 
Prior to joining Smiths, 
Mark was interim 
Managing Director  
of Green & Black’s 
Chocolate and before 
that held a number of 
finance and strategy roles 
at Cadbury plc. Mark is a 
Chartered Accountant.

Pam has international 
experience in strategy, 
marketing and innovation 
in fast moving consumer 
goods, including food and 
beverages. Pam spent 
nine years at SABMiller 
plc, holding the position 
of Group Director of 
Strategy and Innovation, 
and prior to this, worked 
at Coty Europe in France, 
Unilever plc in London, 
and Lever Brothers in 
New York.

Liz is Group Chief 
Executive of Kelda Group, 
having joined Kelda in 
2010. She was previously 
with Ernst & Young where 
she was made a partner 
in 2001 and was the 
senior partner for audit 
for the north of England. 
Whilst at Ernst & Young, 
Liz was the Company’s 
audit partner between 
2003 and 2007. Liz is a 
Chartered Accountant.

Tim has experience  
in the UK food sector 
having worked in food 
manufacturing, 
government regulation 
and supermarket retail. 
Tim was the Group 
Quality Director at Tesco 
plc between 2012 and 
2017. Prior to joining 
Tesco plc, Tim was the 
Chief Executive of the 
Food Standards Agency 
(FSA) during which time 
he led a strategic review 
of the agency. Before 
joining the FSA, Tim led  
a number of businesses 
including Express Dairies 
plc and Arla Foods plc.

Non-Executive Director 
of Hill & Smith Holdings 
plc. Non-Executive 
Director of JD 
Wetherspoon plc 
between 2012 and 2016 
and Mitie Group plc 
between 2015 and 2018.

Non-Executive Director 
of Origin Enterprises plc, 
Stock Spirits Group PLC 
and Anpario plc.

Non-Executive Director 
of SIG plc between 2019 
and 2020.

Non-Executive Director 
of Premier Foods plc and  
A.G. Barr plc.

Non-Executive Director 
of Pret a Manger (Europe) 
Limited.

Chair of the UK Trade and 
Agriculture Commission.

Executive Director of 
Kelda Group Limited.

Non-Executive Director 
of KCOM PLC between 
2015 and 2019.

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Cranswick plc | Annual Report & Accounts 2021

69

Corporate Governance 
 
 
 
 
 
 
 
 
How we are Governed

Cranswick plc Board

The Board is responsible for the long-term success and stewardship  
of the Company, overseeing its conduct and affairs to create sustainable 
value for the benefit of its Shareholders and other stakeholders including 
customers, suppliers, employees and the communities in which the 
business operates. 

The Board is ultimately responsible for the business strategy and the 
financial robustness of the Group, for monitoring performance and  
for establishing a governance structure and practice which facilitates 
effective decision making and good governance.

The Board consists of Senior Executive Management alongside  
a strong team of sector experienced Non-Executive Directors.  
All Non-Executive Directors are deemed to be independent. 
To enable the members of the Board to discharge these 
responsibilities, they have full and timely access to all relevant 
information and, prior to the COVID-19 outbreak, Board meetings 
were regularly held at the Group’s sites allowing the Directors to 
review the operations and meet the management teams of those 
particular sites.

Board Committees

Roles and Responsibilities

Chairman: Martin Davey

•  Primarily responsible for the leadership of the Board, ensuring  

•  Sponsors and promotes the highest corporate governance  

that it is effective and promoting critical discussion.

and ethical standards.

•  Chairs the Nomination Committee and the AGM.
•  Sets the Board meeting agendas in consultation with the Chief 
Executive and Company Secretary, ensuring they are aligned  
to the business strategy.

•  Facilitates contribution from all Directors to the discussions  

of the Board.

•  Provides a sounding board for the Chief Executive on key business 

decisions and challenges proposals where appropriate.

•  Leads the performance evaluation of the Board and ensures  

•  Ensures effective communication with our Shareholders and  

its effectiveness in all aspects of its role.

other stakeholders.

Chief Executive (CEO): Adam Couch

•  Develops and implements the Group’s strategy with input from  

the rest of the Board and its advisers.

•  Responsible for the overall operational activity of the Group.
•  Manages the day-to-day business of the Group, leads its direction 

and promotes its culture and values.

•  Brings matters of particular significance or risk to the Chairman  
for discussion and consideration by the Board where appropriate.
•  Responsible for overseeing the delivery of the sustainability agenda 

within the Group.

Nomination Committee

Audit & Risk Committee

Remuneration Committee

Executive Directors: Mark Bottomley and Jim Brisby

The Board delegates certain roles and responsibilities to its  
various committees and to Senior Management. The committees 
ensure that there is independent oversight of internal controls and  
risk management and assist the Board by fulfilling their obligations  
and reporting back to the Board on the outcomes from their 
respective activities.

The terms of reference for each Board Committee are available  
on the Company’s website at www.cranswick.plc.uk.

The key responsibilities of the Nomination Committee,  
Audit Committee and Remuneration Committees are set  
out on pages 80, 86 and 89 respectively.

CEO and Executive Committee

An Executive Committee, consisting of the Executive Directors and 
Senior Executives from the business, meets occasionally to discuss 
strategic, operational and commercial matters affecting the business. 
The feedback from this committee is shared with the Board.

During the COVID-19 outbreak. a separate Operational Executive 
Committee was formed consisting of the Executive Directors, the  
Chief Operating Officer and Divisional Managing Directors which  
held a daily conference call to address operational and commercial  
challenges resulting from the outbreak. 

Operating Boards

Fresh Pork

Convenience

Gourmet Products

Poultry

Food Central

Operating boards (or sub-boards) consisting of Group Directors  
and other Senior Executives from each of the relevant businesses 
meet regularly to discuss operational and commercial matters 
affecting such businesses. 

Operating boards are also attended by the Executive Directors  
and relevant members of the Food Central operating board  
as appropriate. The feedback from the operating boards  
is shared with the Board.

SUBSIDIARY DIRECTORS BY TENURE

SUBSIDIARY DIRECTORS BY AGE

SUBSIDIARY DIRECTORS BY GENDER

Subsidiary Directors

•  Provide specialist knowledge and experience to the Board.
•  Support the CEO in the implementation of the Group’s  

strategic policies.

•  Responsible for the budgeting process and reporting of the  

financial performance of the Group.

Senior Independent Director (SID): Mark Reckitt

•  Responsible for the commercial affairs of the Group.
•  Responsible for the successful leadership and management  

of commercial, risk, treasury, tax and finance functions across  
the Group.

•  Provides a sounding board for the Chairman and supports him in his 

• 

leadership of the Board.
Is available if Shareholders want to raise concerns which normal 
channels have failed to resolve.

•  Chairs the Audit Committee.
•  Heads up the Non-Executive Directors on the Board.
•  Reviews the Chairman’s annual performance appraisal along  

with the other Non-Executive Directors.

Non-Executive Directors: Kate Allum, Pam Powell, Tim Smith and Liz Barber

•  Bring complementary skills and experience to the Board.
•  Constructively challenge the Executive Directors on matters 

affecting the Group.

•  Help develop strategy with an independent outlook.
•  Together with the SID, review management’s performance.
•  Engage with employees through the designated Non-Executive 

•  Chairs the Remuneration Committee (Kate Allum).
•  Satisfy themselves as to the accuracy of the financial performance 
of the Group and the robustness and effectiveness of financial 
controls and risk management processes.

Company Secretary: Steven Glover

Director (Tim Smith).

•  Responsible to the Board.
•  Acts as secretary to the Board and each of its Committees ensuring 

•  Provides support to the Non-Executive Directors.
•  Responsible for advising the Board on all governance matters.

compliance with procedures.

•  Responsible, under the direction of the Chairman, for ensuring the 

Board receives timely and accurate information.

10 years+
19%

7-9 years
12%

4-6 years
21%

70

0-3 years
48%

60-69 years
10%

30-39 years
17%

Female
10%

50-59 years
40%

40-49 years
33%

Male
90%

Cranswick plc | Annual Report & Accounts 2021

Cranswick plc | Annual Report & Accounts 2021

71

Corporate GovernanceStrategic Oversight
Board activities during 2020/21

The Board’s activities during 2020/21 necessarily focused on dealing  
with the impact of the COVID-19 pandemic and related operational  
and commercial challenges, whilst considering the implementation  
and development of the Group’s strategy in light of the changing market 
conditions resulting from the effect of the COVID-19 pandemic and  
Brexit and ensuring that the Group’s strategic priorities continue to align 
with the best interests of Cranswick’s stakeholders.

Framework

Cranswick is committed to feeding the nation with authentically made, 
sustainably produced food that is created with passion. This is our 
purpose which underlies everything that we do and guides our strategy.

We have adopted our four guiding principles: Quality, Value, Innovation 
and People to fulfil our purpose and deliver our long-term strategy.

We aim to deliver our strategy by generating a culture that supports  
our purpose, with values shared across our business with a common 
understanding and application of our guiding principles. Further details  
of how our culture underpins Cranswick’s strategy and how this is 
monitored by the Board is set out on page 77.

Details of activities undertaken by the Board in 2020/21 to further the 
Group’s strategy are set out below:

Governance and Risk

•  Reviewing the three year forecasts and other factors in support 
of the Viability Statement. (Viability is considered in detail on 
page 58).

•  Considering the Group’s Risk Appetite Statement.
•  Reviewing Board and Committees’ effectiveness and Directors’ 

conflicts of interest.

•  Reviewing terms of reference for all Committees.
•  Reviewing quarterly Health & Safety, Risk and Technical updates.
•  Reviewing the principal financial and non-financial risks, 

including COVID-19, Brexit and African Swine Fever, to which  
the Group is exposed (supported by the Audit Committee).

•  Oversight of the Group’s whistleblowing arrangements  

and reports.

Strategy 

•  Regularly discussing strategy at Board meetings throughout  

the year.

•  Receiving presentations from operational management  

on future strategic opportunities.

•  Considering potential acquisition opportunities and other 

strategic initiatives.

•  Reviewing the Group’s participation in M&A processes
•  Reviewing the commissioning of the Group’s new £20 million 

cooked bacon facility in Hull.

•  Reviewing the Group’s substantial investment programme  
in upstream agricultural operations in both pork and poultry.

•  Considering the UK’s exit from the EU and related  

contingency planning.

•  Considering the Group’s response to the COVID-19 outbreak.

People and Succession

•  Approving the appointment of a successor to the Chairman  

and appointment of a new Non-Executive Director.

•  Approving promotion of new Senior Executives to the subsidiary 

boards.

•  Reviewing proposals on Senior Executive succession planning.
•  Considering the talent management programme and the need 

to develop the managers and executives of the future.
•  Reviewing the structure, size, composition and diversity  
of both the Board and its Committees (supported by the 
Nomination Committee).

•  Reviewing reports from the designated Non-Executive Director 

(Tim Smith) relating to workforce engagement.

Sustainability 

•  Considering the Group’s sustainability strategy, Second Nature.
•  Adopting and reviewing the implementation of reporting against 
the Meat, Poultry & Dairy Sustainability Accounting Standard 
published by the Sustainability Accounting Standards Board.
•  Adopting and reviewing the Group’s Science-Based Targets  

• 

and Net Zero 2040 commitment.
 Introducing quarterly Board reviews of environmental and 
sustainability performance by site.

•  Reviewing and approving additional investment in effluent 
treatment and water recycling, CHP power and solar power 
generation at the Group’s facilities.

Performance Monitoring

•  Approving the Group’s tax strategy.
•  Approving the Company’s dividend strategy.
•  Recommending the 2019/20 final dividend and the 2020/21 

interim dividend.

•  Reviewing and approving the Group’s annual budget, interim 

results and Annual Report.

•  Considering whether the Annual Report & Accounts are fair, 

balanced and understandable.

•  Considering monthly operational reports from the Chief 

Executive, Chief Financial Officer, Chief Commercial Officer  
and Chief Operating Officer.

•  Reviewing reports from the Chairs of the Audit, Nomination  

and Remuneration Committees.

•  Reviewing behaviours to ensure these are in line with the 

Group’s culture.

•  Approving capital expenditure proposals and leases in excess  

of £2 million.

72

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Cranswick plc | Annual Report & Accounts 2021

73

Corporate GovernanceStrategic Oversight continued
Board activities during 2020/21 continued
How we make our decisions

The Board considers our purpose, culture and 
strategy to ensure all decisions have a clear and 
consistent rationale. This involves balancing the 
interests of all of our stakeholders, including 
any competing stakeholder interests. Details of 
our key stakeholders, how we engage with 
them, how we foster relationships and factors 
considered when the Board discharges its duty 
as set out in section 172(1) of the Companies 

Act 2006 can be found on pages 36 to 49 of the 
Strategic Report. In addition to these factors, 
the Board also considers the interests and 
views of other stakeholders, including our 
pensioners, regulators and government bodies. 
Set out below are examples of how the 
Directors have discharged their Section 172(1) 
duty and how this influenced certain decisions 
taken by them in 2020/21. 

The Board’s response to COVID-19

During the course of 2020/21, the Board  
of Cranswick had to consider a range  
of decisions required in connection  
with dealing with the impact of the 
COVID-19 pandemic. In particular,  
the Board temporarily closed its pork 
primary processing facility at Ballymena,  
in Northern Ireland and significantly 
reduced its operations at Norfolk as a 
result of the high incidence of COVID-19 
amongst its workforce. 

The Group also self-suspended its China 
export licence at both facilities (now 
reinstated at Ballymena) to demonstrate 
that a responsible approach was being taken, 
which the Board concluded would be in the 
long-term interests of the Group given the 
importance of the Group’s high standards 
and reputation in its export markets.

Throughout the COVID-19 pandemic, the 
Board prioritised the health, safety and 
wellbeing of the Group’s workforce whilst 
keeping its facilities running as efficiently as 
possible. Whilst various actions taken by the 
Board had an adverse effect on operations  
in the short term, the Board concluded that 
employee health, safety and wellbeing were 
the priority and that in the longer term the 
responsible approach taken by the Board 
would promote the reputation and success 
of the Company for its members. Decisions 
also involved taking into account the advice 
of various government and regulatory 
bodies involved in dealing with the pandemic 
and discussions with the Group’s retail 
customers to agree temporary product 
range rationalisation to ensure continued 
supply from the Group’s other facilities. 

Whilst actions taken by the Board in relation 
to the COVID-19 pandemic have resulted in 
a negative impact on operations at affected 
facilities with additional costs being incurred 
beyond those necessary to comply with  
the Group’s legal requirements, the Board 
concluded that overall the interests of the 
Group’s workforce and its local communities 
were the priority and that the Group’s 
reputation and relationship with its 
customers and consumers would be 
enhanced by the actions taken, which would 
be in the long-term interest of the Group  
and its members.

The Board considered carefully the impact of 
closure on the communities in which its facilities 
are located and decided to continue to pay full 
contractual rates of pay to all employees and 
agency staff where facilities had been 
temporarily closed and/or employees had been 
requested by the Group to self-isolate. Whilst the 
Company was not legally obliged to make such 
payments, the Board considered that the 
approach taken was appropriate and would 
ensure continued financial support to its local 
communities and encourage compliance with 
self-isolation requirements by employees and 
agency staff. The Board also supported charities 
in the Group’s local communities with funding 
and food donations. 

The Board took into account animal welfare 
concerns resulting from a back-up of animals at 
farms caused by the closure and reduction in 
processing capacity and the related impact on 
its suppliers, in relation to which the Group also 
consulted with DEFRA. Once production had 
been restarted, additional costs were absorbed 
by the Group at its pork primary processing 
facilities at Ballymena and Norfolk to quickly 
scale up capacity and deal with the processing 
back logs to avoid an animal welfare issue and 
unnecessary supplier hardship.

Sustainability

The Board is committed to the Group’s 
sustainability agenda and delivery of this 
through our Second Nature strategy. 
Environmental factors and sustainability 
are a key consideration in the Board’s 
decision-making process and underpin 
many of the initiatives sponsored by  
the Board.

During the year, the Board has considered  
a number of matters which are focused  
on delivering our Second Nature strategy and 
has agreed to material financial commitments 
to help deliver this. In particular, the Group’s 
processing and manufacturing activities 
consume significant amounts of power and 
water and the Board has approved a number 
of related projects that will help address the 
environmental impact of our activities.

The Board has approved expenditure on  
the upgrade of its wastewater and effluent 
treatment facilities at its pork primary 
processing facility at Norfolk and at its 
poultry processing facility at Eye. The Board 
considered that these investments would 
have a beneficial impact on the local 
environment and would therefore have  
a positive impact on the local communities  
in the vicinity of our facilities (in Norfolk 
effluent that was spread to land will now be 
treated and recycled). The Board were also 
of the view that the upgrades underlined the 
Group’s commitment to its Second Nature 
strategy and willingness to invest in the 
expansion and long-term future of the 
facilities, which would be positively received. 
The Board also took into account the 

increased regulation and cost of dealing  
with waste-water and effluent and increased 
efficiencies and scope for expansion that would 
result from the investment and concluded that 
the actions taken would also promote the 
long-term financial success of the Company  
for its members. The Group has also consulted 
with environmental regulators in relation to the 
proposed upgrades. 

The Board has also approved the installation  
of CHP plants at a number of our facilities (with 
plants at the Group’s facilities at Hull and Valley 
Park coming on-stream during the year). CHP 
offers a more energy-efficient and greener 
source of power than accessing our power 
through the grid and also provides greater 
security of supply and protection from power 
outages. The Board considered that the 
investment in CHP was therefore consistent 
with delivering the Group’s Second Nature 
commitments, provided greater security  
for our operations and would be financially 
beneficial to the Group over the medium  
to long term and therefore concluded the 
investment would promote the success of the 
Company. The Board has also approved the 
investment by the Group in a solar project  
at Eye (described in more detail on page 28  
of the Strategic Report) which it is anticipated 
will provide similar benefits.

This year, the Board has approved reporting  
the Company’s environmental performance 
against the Meat, Poultry & Dairy Sustainability 
Accounting Standard published by the 
Sustainability Accounting Standards Board 
(which is set out on pages 32 to 34 of the  

Annual Report & Accounts). The Board 
considered that it was important that data 
relating to the Group’s performance is 
recorded and published to enable year-on-
year comparisons, to ensure accountability 
and underline its commitment to its 
environmental and sustainability agenda. 
The Board has also reviewed and approved 
the development of the Group’s Science-
Based Target relating to emissions, the net 
zero 2040 commitment, along with the 
commitment for all of the Group’s farms  
to be carbon neutral by 2030 (further details 
of which are set out in the Strategic Report 
on pages 24 to 27).

Throughout its deliberations the Board  
was mindful that climate change and 
sustainability are increasingly important to 
its employees, customers and consumers 
and that taking a responsible approach and 
positive action in relation to climate change 
and sustainability is an important part of 
maintaining the Group’s reputation and 
position as a leading UK food producer and 
that, consequently, the actions described 
above are in the long term interest of the 
Company and its members.

74

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75

Corporate Governance 
 
 
 
 
 
 
 
Leadership and Purpose

Board Effectiveness

Board operation and attendance

There were ten scheduled Board meetings held during the year and  
a number of other meetings and conference calls were convened for 
specific business matters. Board agendas are set by the Chairman in 
consultation with the Chief Executive and with the assistance of the 
Company Secretary. All Directors are expected to attend the scheduled 
Board meetings and relevant Committee meetings in addition to the 
AGM unless they are prevented from doing so by prior work or 

extenuating personal commitments. Where a Director is unable to 
attend a meeting they have the opportunity to review relevant papers 
and discuss any issues with the Chairman in advance of the meeting. 
Following the meeting the Chairman, or Committee Chair as appropriate, 
also briefs any Director not present to update them on key matters 
discussed and decisions taken.

Details of Board membership and attendance at scheduled Board meetings are set out below:

Meetings held during the year

Executive Directors

Martin Davey

Adam Couch

Mark Bottomley

Jim Brisby
Non-Executive Directors 

Mark Reckitt

Kate Allum

Pam Powell

Tim Smith

Board

10

Audit 
Committee

Nomination 
Committee

Remuneration 
Committee

4

2

4

Meetings 
attended

Meetings 
attended

Meetings 
attended

Meetings 
attended

9/10*

10/10

10/10

10/10

10/10

10/10

10/10

10/10

N/A

N/A

N/A

N/A

4/4

4/4

4/4

4/4

2/2

N/A

N/A

N/A

2/2

2/2

2/2

2/2

N/A

N/A

N/A

N/A

4/4

4/4

4/4

4/4

* Martin Davey was unable to attend one Board meeting due to extenuating personal commitments.
N/A – not applicable (where Director is not a member of the Committee). Executive Directors attend the various Committee meetings by invitation as required.

Professional development

Risk management and internal control

All Directors are provided with the opportunity for ongoing training  
to keep up to date with relevant legislative changes, including covering 
their duties and responsibilities as Directors and the general business 
environment. Directors can obtain independent advice at the expense  
of the Company.

In the past year the Board received updates on a number of topics 
including climate change and sustainability, bio-security and disease risk, 
IT and cyber risk along with other market perspectives from management. 
The Company Secretary also provides briefings during the year on 
material developments in legal, governance and compliance matters.

During the year, Non-Executive Directors attended a number of Group 
Risk Committee, Brexit Taskforce Group and Climate Science Based 
Targets Group meetings.

Conflicts of interest

The Board has completed its annual review of the register relating to 
potential conflicts of interest with its Directors and has approved Kate 
Allum’s potential conflict of interest arising as a result of her appointment 
as a Director of Anpario plc (which is a supplier to the Group) and has 
agreed appropriate controls to manage any conflict which might arise. 
Tim Smith’s potential conflict of interest arising as a result of his 
directorship of Pret a Manger (Europe ) Limited (which is a customer  
of the Group) was reviewed and approved in relation to which controls 
previously agreed remain in place. The Board confirms that otherwise  
no such conflicts exist.

It is the Board’s role to protect the business from operational and 
financial risks and it has established a system of internal control which 
safeguards the Shareholders’ investment and the Group’s assets. Such a 
system provides reasonable but not absolute assurance against material 
misstatement or loss, as it is designed to manage rather than eliminate 
the risk of failure to achieve business objectives. The Board is responsible 
for reviewing the effectiveness of internal controls. The Audit 
Committee supports the Board in this process by reviewing the principal 
risks, and the report on pages 55 to 57 outlines further this process.

The Group operates within a clearly defined organisational structure with 
established responsibilities, authorities and reporting lines to the Board. 
The organisational structure has been designed in order to develop, plan, 
execute, monitor and control the Group’s objectives effectively and to 
ensure that internal control is embedded within the operations.

The Board confirms that the key ongoing processes and features of the 
Group’s internal, risk-based, control system have been fully operative 
throughout the year and up to the date of approval of the Annual Report.

Financial reporting

The culture of the business extends to the provision of financial 
information. Operational management provide weekly reviews, monthly 
trading reports, and annual budgets and these are forwarded to Group 
management and are discussed at monthly site operating board 
meetings. Group Executive Directors attend most of these meetings and 
the information is consolidated and reported at Group Board meetings. 
The Group prepares an annual budget and half year re-forecast that are 
agreed by the Board, with the budget including a three-year forecast for 

consideration to support the Viability Statement. The use of standard 
reporting software by all Group entities ensures that information is 
presented in a consistent manner which facilitates the preparation of the 
consolidated financial statements. Site directors and finance heads are 
required to sign a monthly confirmation that their business has complied 
with the Group’s accounting policies and procedures, with a more 
detailed confirmation provided for half year and year end reporting.

Remuneration

The Remuneration Committee monitors the executive remuneration 
packages and incentive schemes and believes the incentives provide  
a strong alignment between Shareholders, the Executive Directors and 
the wider Senior Executive Management team. The Remuneration Policy 
was agreed at the AGM in 2018. Details of the policy are included in the 

Remuneration Committee Report on pages 96 to 102 which provides 
further details on Directors’ remuneration, together with the activities of 
the Remuneration Committee during the year. The Group’s 
Remuneration Policy has been reviewed this year and details of proposed 
changes which are subject to shareholder approval at the AGM, are 
included in the Remuneration Committee Report.

Relations with Shareholders

Regular engagement with investors provides the Group with the 
opportunity to discuss certain areas of interest and to ascertain any 
areas of concern they may have. Further details of steps taken by the 
Group to engage with its Shareholders are set out on pages 48 to 49. 
Details of the Company’s major Shareholders are set out on page 111.

Culture

Our purpose is to feed the nation with authentically made, sustainably 
produced food that is created with passion. This is supported by 
Cranswick’s guiding principles of Quality, Value, Innovation and  
People which set out the values that unite and inspire our people  
and underpin our culture to deliver our purpose.

Each of our guiding principles is referenced to a range of measures 
that are monitored and regularly reviewed to help inform the Board 

when assessing the development of our culture, which are reported in 
the Annual Report & Accounts on a Group basis. Each of the Group’s 
sites operate with a significant degree of autonomy to run their 
businesses and reflect the communities they operate in and their 
history within the Group. Relevant measures are monitored by facility 
to ensure that our common values are understood and applied 
throughout the Group and serve as indicators to help identify where 
further support may be necessary to promote our shared culture.

Quality

Value

We focus on producing high quality food without compromising the 
heritage and integrity of our products. We review this in the following ways:
•  Each facility’s food safety standards are assessed each year by the 
British Retail Consortium (BRC) and if a site fails to achieve a Grade 
A rating we work with local management on an improvement plan 
which is communicated to the workforce. Details of the number  
of BRC Grade As awarded over the last three years are set out on 
page 22 of the Strategic Report.

•  We are committed to producing high quality products and 

minimising the number of complaints we receive. Where issues are 
identified these are investigated and working practices reviewed 
and where necessary further investment and training undertaken. 
Complaints per million units sold over the last three years are set 
out on page 22 of the Strategic Report.

Cranswick invests in its business to ensure that we can continue to 
offer high quality, great value food. We recognise that our colleagues 
want to be part of a well-invested, progressive business working in 
modern, properly equipped facilities:
•  Proposed capital expenditure is assessed by reference to a 
number of criteria including its impact on our efficiency and 
ability to offer value. During 2020, we invested £72 million in  
our businesses to drive greater efficiency and support delivery  
of great value to customers (2019: £ 101 million).
In particular, we are striving to deliver greater value by increasing 
our environmental performance which benefits all of our 
stakeholders. This is also something our employees are heavily 
involved in through our Second Nature strategy (see pages 24  
to 27 of the Strategic Report). We review our energy intensity 
and water intensity usage to monitor progress on environmental 
efficiency compared to the prior year and verses targets (see 
page 28 of the Strategic Report) and intend to expand the 
measures reviewed in the future given the increasing importance 
of environmental performance to our culture. 

• 

Innovation

People

Cranswick is constantly looking to develop new recipes and culinary ideas 
to ensure our products remain relevant to the modern consumer. This is 
reflected in our investment in dedicated development teams working with 
our customers and also more broadly in our workforce taking an interest 
and pride in the products they help to produce. We measure this in the 
following ways:
•  The number of new products developed and launched during the 

year, which is set out on page 15 of the Strategic Report .

•  The revenue earned from new products launched during the year 
compared to the previous two years which is set out on page 22 of 
the Strategic Report.

We appreciate that our colleagues’ support is critical to the delivery of 
Cranswick’s purpose and we endeavour to create a safe and supportive 
environment where colleagues are given the opportunity to develop 
and fully participate in our business: 
•  We actively monitor health and safety performance at our sites 

and where any issues are identified seek to address these 
immediately to promote a health and safety culture to ensure 
colleague safety. RIDDOR frequency rates are monitored and 
reviewed quarterly and are disclosed for the last three years on 
page 23 of the Strategic Report.

•  We promote ongoing dialogue with our colleagues through  
a number of channels including works committees and our 
designated Non-Executive Director (Tim Smith) to obtain 
feedback on how we operate our business and its leadership. 
This year we have operated a number of surveys to ensure 
employees are able to express their views and also operate an 
annual Group-wide staff survey for which we review and monitor 
response rates (which are disclosed for this year and the prior 
year in ‘Our People’ on page 40 of the Strategic Report).

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Corporate GovernanceAnnual Board evaluation (Code Provision 21)

The Board conducted a Board evaluation in relation to its activities  
in 2020, but did not formally consider this until early 2021 (the previous 
external evaluation of the Board having been undertaken in November 
2019). Details of the Board evaluation and review of the recommendations 
from the 2019 external Board evaluation are set out on page 88 of the 
Nomination Committee Report.

The Board has reviewed the financial statements and, taken as a whole, 
considers them to be fair, balanced and understandable, providing 
sufficient and appropriate information for Shareholders to assess the 
Company’s position and performance, business model and strategy. The 
Audit Committee provided guidance to the Board to assist it in reaching 
this conclusion.

By order of the Board

Steven Glover

Company Secretary
18 May 2021

Leadership and Purpose continued

Q&A with Tim Smith

Engaging  
our workforce

The Board appointed Tim Smith as the Group’s 
designated Non-Executive Director to enhance existing 
engagement. Here, Tim gives an insight into his role.

Q Can you explain the background to your role?

Q How has the role developed over the last two years?

Cranswick has excellent arrangements for communicating with its 
people including works committees, briefing groups and other legacy 
methods. The Board appointed me to enhance its existing site-based 
engagements and to comply with the 2018 Corporate Governance 
Code. The main purpose of the role is to ensure the voice of the 
workforce is heard and considered by the Board so the workforce  
can contribute to the success of the Group and delivery of its strategy. 
Whilst it’s a role many listed companies have now adopted, the way  
it operates in practice is very company-specific and depends on  
the nature of the business, its culture and employee profile – at 
Cranswick issues that arise are periodically fed back to the Board  
at its regular meetings.

Q 

 What are your impressions having now performed  
the role for two years?

As I reported last year, the employees I talked to were positive about 
the Group and this remains the case, but the understanding of the 
Group’s strategy beyond the immediate experience and role of 
employees was more varied. However, I think the COVID-19 pandemic 
has required more cross site working and pulling together to keep  
our customers supplied and, as a result, there is greater appreciation 
amongst our colleagues of the wider Group and its purpose. I’d give  
a special mention to our Second Nature strategy which is something 
that is very well understood across the Group and continues to be 
enthusiastically embraced by the workforce.

It’s unfortunate that COVID-19 has had a significant impact on our 
planned engagement over the last year. It meant that site visits have 
not been possible and other methods have had to be relied upon.  
That is frustrating because in our business I’m sure that the role is best 
carried out ‘in person’. Rather than continuing to arrange meetings 
with ad hoc groups of employees drawn from across the Group, we 
have also decided that it would be more effective to attend organised 
site works councils. That is underway and will be continued in the 
second half of the year when travel restrictions will hopefully be more 
relaxed. The intention is for the agenda to be very much led by our 
colleagues, rather than prescribed by Senior Management. More 
information on our specific engagement activities undertaken with 
the workforce and other stakeholders is set out on pages 36 to 49.

Q How has COVID-19 impacted the workforce?

As Adam indicated in his review, our colleagues have performed 
fantastically over the last 12 months in adopting to new ways of 
working. COVID-19 has underlined the importance of our purpose  
to feed the nation, which is widely appreciated across the Group.  
We have introduced an extensive range of measures to safeguard  
our colleagues and have regularly consulted on these and whether 
colleagues feel they are working in a safe environment to which the 
responses (which are fed back to and reviewed by the Board) have 
been overwhelmingly positive – it’s also great that we have been able 
to recognise contributions across the Group by paying a further  
bonus this year to our workforce. Matters raised with me are again 
overwhelmingly site focused and reflect a genuine site character  
to being part of the Cranswick family.

Q 

 How will the role be performed following your  
appointment as Chairman?

The Board has discussed how best to continue with its employee 
engagement, and we have agreed that in common with others  
we will ask all the Non-Executives to play a part. Given the other 
commitments I will be taking on following my appointment at the  
AGM, I will be visiting the Group’s operations so I will continue to 
engage actively with our workforce on a regular basis to keep  
in touch.

Compliance Statement

This report, together with the Audit Committee Report on pages 80  
to 85, the Nomination Committee Report on pages 86 to 88, and the 
Remuneration Committee Report on pages 89 to 109, describes how  
the Board applies the principles of good governance and best practice  
as set out in the 2018 UK Corporate Governance Code (the ‘Code’) which 
can be found on the Financial Reporting Council’s website: www.frc.org.uk

The Board is pleased to report that it has complied with the requirements 
of the Code during the 52 weeks ended 27 March 2021, with the  
following exceptions:

Chairman remaining in post beyond nine years from appointment  
(Code Provision 19)

The Company has not complied with the requirement that the Chairman 
should not remain in post beyond 9 years from appointment. However, 
the Board was of the view that Martin Davey’s knowledge and experience 
of the sector remained valuable and that his continuing as Chairman 
remained appropriate. As indicated in the Nomination Committee 
Report on pages 86 and 87, Martin Davey will retire as a director of the 
Company with effect from the Company’s forthcoming AGM and will  
be succeeded as Chairman by Tim Smith who is an independent 
Non-Executive Director appointed in 2018 and who will therefore  
satisfy the requirements of the Code.

Executive Director pension contributions alignment with the  
Group’s workforce (Code Provision 38)

Whilst the Group is not compliant with the Code relating to the alignment 
of Executive Directors pension contributions, going forward existing 
contractual pension entitlements will be frozen at their current monetary 
value for two years then reduced to 10 per cent of salary (in line with 
other Senior Executives of the Group). It is intended that pension 
entitlements then will be reduced to 5 per cent of salary (in line with the 
wider workforce rate) over the course of the next tri-annual policy review 
in 2024. Further details of proposals in relation to Executive Director 
pension contributions are set out in the Remuneration Committee 
Report on page 91.

Workforce engagement relating to alignment of  
executive remuneration with wider Company pay policy  
(Code Provision 40 and 41)

The Remuneration Committee does not directly consult with employees 
regarding the remuneration of the Executive Directors. However, when 
considering remuneration levels to apply, the Committee takes into 
account base pay increases, bonus payments and share awards made to 
the Company’s employees generally. Details of how Executive Director 
pay is considered in the context of the broader workforce is set out on 
page 102 of the Remuneration Committee Report.

Post-employment shareholding requirement for Directors  
(Code Provision 36)

The Group has not had a formal policy regarding post-employment 
shareholding requirements for Directors given existing ‘good leaver’ 
provisions in incentive arrangements which do not result in accelerated 
vesting of shares on leaving employment with the Group, which it was 
considered provided appropriate continuing alignment with 
Shareholders’ interests post-employment. However, the opportunity has 
been taken to review the position in connection with the Company’s 
review of its Directors’ Remuneration Policy and appropriate provisions 
have been included in the new policy to satisfy the requirements of the 
Code. Details of the proposed policy are set out in the Remuneration 
Committee Report on page 92.

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79

Corporate GovernanceAudit Committee Report

The Audit 
Committee

The Audit Committee assists the Board in discharging  
its responsibilities for the integrity of the financial 
statements and narrative reporting, the effectiveness  
of internal reporting processes and systems of internal 
controls, identification and management of risks  
and the external and internal audit processes.

Composition of the Audit Committee

Other regular attendees

The Audit Committee comprises the following Non-Executive Directors:

Meetings attended

4/4

4/4

4/4

4/4

Committee Members

Mark Reckitt – Chair

Kate Allum

Tim Smith

Pam Powell

Key Activities in 2020/21

The Chairman, Chief Executive, Chief Financial Officer, Group Financial 
Controller, Head of Risk & Internal Audit, External Audit Partner and External 
Audit Director attend by invitation as required. The Group Company 
Secretary also attended meetings as secretary to the Committee.

Frequency of meetings

The Committee meets as necessary and at least three times a year.  
The Committee also meets privately with the Head of Risk & Internal 
Audit and the External Auditor.

Independence

All Members of the Committee are independent.

Integrity of Financial Statements

Internal audit

•  Reviewed and challenged the key financial reporting judgements and 

estimates and concluded that accounting treatments were appropriate.

•  Reviewed and concluded that the Group is both a going concern  

•  Reviewed and challenged the work of the Group‘s Internal Audit 
function and concluded that it is operating effectively and is 
appropriately resourced.

over a one year period and viable over the three-year review period, 
including consideration of the impact of COVID-19 and of the 
potential impact of African Swine Fever, and that the relevant 
disclosures are appropriate.

•  Reviewed and approved the Internal Audit Charter.
•  Reviewed and approved the Internal Audit plan for the coming year.

External audit

•  Reviewed and concluded that the Financial Statements and narrative 

•  Approved the terms of engagement and remuneration of the  

reporting are fair, balanced and understandable.

external auditor.

•  Reviewed and approved correspondence with the FRC in respect of 

•  Reviewed and was satisfied with the quality and effectiveness of the 

their review of the Group’s Report & Accounts for the 52 weeks ended 
28 March 2020.

Accounting policies 

•  Reviewed the Group’s accounting policies to ensure they remain 

appropriate and have been consistently applied.

•  Reviewed the impact of new and forthcoming accounting standards 
and concluded that disclosures in this year’s Financial Statements  
are appropriate.

•  Reviewed the disclosure of Alternative Performance Measures 

(APMs) and concluded that they are appropriate for monitoring the 
Group’s underlying performance.

external audit process.

•  Monitored the independence of the external auditor and concluded 

that PricewaterhouseCoopers LLP (‘PwC’) is independent.

Whistleblowing and anti-bribery

•  Reviewed and approved the Group’s whistleblowing policy.
•  Reviewed and approved the Group’s anti-bribery policy.
•  Reviewed, on behalf of the Board, whistleblowing reports and  

their resolution.

Internal controls and risk management

Group viability and related disclosures

•  Reviewed the Group’s internal controls and risk management systems 
including those for assessing emerging risks and concluded that they 
are operating effectively.

•  Reviewed and challenged the work, and associated reporting, of the 

Group Risk Committee including its response to COVID-19.

•  Reviewed and challenged the work of the Group’s Brexit Taskforce with 
regard to both its readiness planning and its post-Brexit response.
•  Reviewed and updated, where necessary, the Committee’s terms  

•  Reviewed and concluded that a three-year time horizon for the 

Group’s Viability Statement remained appropriate.

•  Reviewed the Group’s budget, forecasts and downside sensitivity 

analysis, including the impact of COVID-19 and a potential outbreak of 
African Swine Fever in the UK pig herd, and concluded that the Group 
is viable over the three-year time horizon.

•  Reviewed and approved the Viability Statement disclosures in the 

Financial Statements.

of reference.

I am pleased to report on the activities of the Audit Committee during the 52 weeks ended 27 March 2021.

During the year, the Committee has continued to focus on its core responsibilities of supporting the Board and protecting the interests of 
Shareholders in relation to financial reporting and internal control. This has been achieved by ensuring that the Group has in place a robust risk 
management process and an effective internal control framework to manage its risks, in support of going concern and viability confirmations.  
This year has seen the unprecedented challenges of a global pandemic and the Committee focused its attention on challenging and supporting 
management’s response to COVID-19 by ensuring that the on-going risk and impact of mitigating actions have been appropriately modelled and 
managed. The Committee has also monitored other key risks, including the impact of Brexit and of a potential outbreak of African Swine Fever  
in the UK. In addition, the Committee worked to ensure that the internal controls framework as well as both internal and external audit activity 
remained effective during the period of the COVID-19 pandemic whilst a number of key employees and external audit staff worked remotely.  
Finally, the committee has continued to focus on ensuring the integrity, quality and compliance of the Group’s external financial reporting.

the role, composition, activities and responsibilities of the Audit Committee;

This report sets out:
• 
•  a summary of the meetings of the Audit Committee during the year;
the significant financial reporting issues debated by the Committee;
• 
the Committee’s oversight of the Group’s Risk Management and internal control systems in support of the Board;
• 
the respective roles and effectiveness of the internal and external auditors;
• 
the Committee’s annual review of external auditor independence; and
• 
•  details of the Group’s response to the Financial Reporting Council’s (FRC’s) request for clarification of certain matters within the 2020 Report & Accounts.

The Committee reviewed the appropriateness of the financial results and narrative reporting for the full year and half year and the first and third 
quarter trading statements, including applicable accounting policies, key judgements and estimations, going concern and viability assumptions.  
The Committee also reviewed the Annual Report & Accounts taken as a whole to ensure they are fair, balanced and understandable and provide the 
necessary information for Shareholders to assess the Company’s performance, business model and strategy.

Specific areas of financial reporting focus during the year included:
• 
• 

the quantum and appropriateness of provisions against doubtful accounts receivable, inventories and commercial accruals; and
the accounting treatment and disclosure of biological assets.

The Committee reviewed Internal Audit’s terms of reference and work plans and oversaw the Group’s relationship with the external auditor including scope, fees 
and work performed. We have experienced substantial increases in the audit fee for the years to 28 March 2020 and 27 March 2021. In the case of the former, 
detailed on page 85, PwC experienced significant additional hours of work caused by remote working during lockdown and the need to fully assess judgements 
relating to forward looking forecasts of performance. As a result, they sought an addition to the audit fee for 2020 which the Committee subjected to robust 
challenge, leading to agreement of an additional fee of £78,000 which has been charged in 2021. During the year the Committee reviewed and strongly 
challenged the external auditor, PwC, on their further proposed increase in the annual fee for their work from £419,000 to £714,000. PwC believes that there 
have been significant increases in the costs that they incur, partly driven by changes in the audit regulatory environment, and that these should be reflected  
in an increase in the fee for their work. The Committee believed it was imperative that the external audit continued to be effective and agreed to accept the 
majority of the increase sought by PwC. The Committee was satisfied with the performance of the Group’s internal audit function and the external auditor.

The impact of COVID-19 has continued to place a significant additional burden on all those involved in financial processes and management at 
Cranswick as well as those carrying out internal and external audit functions. On behalf of the Committee I would like to thank them for their work  
and commitment during this difficult period.

In the coming year, the Committee will continue to focus on the Group’s risk management processes, internal control frameworks and external financial 
reporting to ensure that they remain effective and robust to support the future successful growth and development of the business. In addition, the 
Committee will support and challenge the Group’s response to the forthcoming whitepaper from the Department for Business, Energy and Industrial Strategy 
(BEIS) which will seek to reform the obligations of companies and their auditors in relation to internal controls over financial reporting, as well as the future 
requirements of the Task Force on Climate-related Financial Disclosures (TCFD) to improve and increase reporting of climate-related financial information.

Mark Reckitt

Chair of the Audit Committee
18 May 2021

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81

Corporate GovernanceAudit Committee Report continued

Role of the Committee

The Committee’s primary role is to assist the Board in providing effective 
governance over the appropriateness of the Group’s financial and related 
narrative reporting, risk management and internal control systems. It is 
responsible for monitoring the integrity of the financial statements and 
other communications and announcements to the market, and for 
considering whether accounting policies are appropriate. It reviews the 
Company’s internal controls and risk management frameworks, and 
reviews and approves the activities, plans and effectiveness of both the 
Group’s internal and external auditors.

The Audit Committee terms of reference, which are reviewed and 
approved by the Board annually, are available on the Company’s website 
and at the Annual General Meeting.

The timing of meetings is designed to fit in with the Group’s financial calendar, 
with meetings in advance of half year and year-end financial reporting in 
November and May respectively, and additional meetings in September  
and February in preparation for the half year and year-end processes.

All members of the Committee have extensive managerial experience  
in large, complex, food sector organisations and have a wide range of 
financial, commercial and operational expertise. It is a requirement of the 
UK Corporate Governance Code that at least one Committee member 
has recent and relevant financial experience. Mark Reckitt, the 
Committee Chairman, meets this requirement. Full biographical details 
of the Audit Committee members can be found on page 69.

Activities of the Committee

The Committee is required to meet at least three times a year and its 
agenda is linked to the Group financial calendar. The Company Chairman, 
Chief Executive, Chief Financial Officer, Group Financial Controller, Head 
of Risk & Internal Audit and representatives of the external auditor are 
invited to attend each meeting. The Company Secretary also attends the 
meetings as secretary to the Committee. Both the external auditor and 
the Head of Risk & Internal Audit have the opportunity to access the 
Committee, without the Executive Directors being present, at any time, 
and the Committee formally meets with both the external auditor and 
the Head of Risk & Internal Audit independently, at least once a year.

Principal responsibilities of the Audit Committee

The Committee’s principal responsibilities include reviewing and monitoring:
• 

the integrity of the Group’s financial statements and related  
narrative reporting;
the Group’s accounting policies and the impact of new and amended 
accounting standards;
the effectiveness of the Group’s financial reporting, internal control 
and risk management systems in support of the Board;
the effectiveness of the Internal Audit function in the context of  
the Company’s overall risk management framework;
the effectiveness, scope, cost and independence of the Group’s 
external auditor;
the Company’s whistleblowing and anti-bribery policies; and
the Group’s viability, and its disclosure within the Annual Report.

• 

• 

• 

• 

• 
• 

The Committee makes recommendations to the Board on the removal, 
appointment or reappointment of the Group’s external auditor. The 
Committee also reviews its terms of reference annually and makes 
recommendations to the Board for any appropriate changes.

Fair, balanced and understandable

At the request of the Board, the Audit Committee has reviewed and 
reported to the Board that it is satisfied that the financial statements 
taken as a whole are fair, balanced and understandable and provide  
the necessary information for Shareholders to assess the Company’s 
position and performance, business model and strategy.

In order to give this report, the Audit Committee carried out a number  
of additional procedures including:
•  obtaining confirmation from the relevant preparers of the various 
parts of the Annual Report that they had reviewed the fairness and 
completeness of their sections;

•  ensuring a thorough verification process had been completed;
•  consideration of the Annual Report and Accounts in the context  

• 

of the Audit Committee’s knowledge and experience of the business;
reviewing the disclosure of Alternative Performance Measures 
(APMs) and considering their appropriateness for monitoring the 
Group’s underlying performance;

•  ensuring the impact of COVID-19 has been fully considered and 

disclosed where necessary;

•  holding discussions with both the Head of Risk & Internal Audit and the 

• 

external auditor; and
reviewing and discussing a paper from the Chief Financial Officer 
outlining issues to consider and why he believed the Annual Report 
was fair, balanced and understandable.

The Board and the Committee understand that ‘fair’ should mean 
reasonable and impartial, ‘balanced’ should mean even-handed with both 
positive and negative messages being portrayed and ‘understandable’ 
should mean simple, clear and free from jargon or unnecessary clutter.

Viability Statement

At the request of the Board, and reflecting the requirement of the UK 
Corporate Governance Code, the Audit Committee has reviewed and 
reported to the Board that it is satisfied with the risk disclosures and 
Viability Statement which have been presented.

reviewing risk reporting disclosures in detail;

In order to give this report, the Audit Committee carried out a number  
of additional procedures including:
• 
•  considering the appropriateness of the three-year time horizon 
selected for testing the Group’s viability, including consideration  
of the uncertainty resulting from the COVID-19 pandemic;
reviewing the Group’s annual budget and extended three-year 
forecast and the assumptions therein for reasonableness;

• 

•  agreeing appropriate downside sensitivities to be applied to the 

forecasts for stress testing, based on the Group’s principal risks and 
the work of the Risk Committee (in the current year focusing on the 
impact of COVID-19 and the potential impact of an African Swine 
Fever outbreak in the UK pig herd); and
reviewing the availability of debt funding for the Group across the 
three-year forecast period.

• 

The Board and the Committee concluded that, based on the results of 
the analysis provided, they have a reasonable expectation that the Group 
will be able to continue in operation and meet its liabilities as they fall due 
over a three-year time horizon (see page 58).

Performance evaluation of the Audit Committee

During the prior year, an independent, external evaluation of the 
effectiveness of the Committee was carried out by Clare Chalmers 
Limited. The evaluation indicated that the Committee was working well.

Financial reporting

During the year, the Audit Committee reviewed accounting papers 
prepared by management and considered, with input from the external 
auditor, the appropriateness of the main accounting policies, estimates 
and judgements made in preparing the financial statements. The key 
matters that the Committee considered in reviewing the financial 
statements for the 52 weeks ended 27 March 2021 are set out below.

Financial reporting 
area

Commercial 
accruals

Judgement and assurance considered

The Committee reviewed the level of commercial accruals for rebates, discounts and promotional activity at the balance sheet date. The 
level of commercial accruals is viewed by the Committee, management and the external auditor as an area sensitive to a moderate degree 
of commercial judgement, albeit 71 per cent of the year end accrual related to volume rebates and similar allowances which require a lower 
level of judgement and estimation due to their mechanical calculation. The Committee also noted the FRC’s guidance on complex 
supplier arrangements. The Group’s policy in relation to aged commercial accruals includes a maximum holding period for aged balances, 
under normal circumstances, of three years. After reviewing and challenging the level of accruals and the intra-year movement, including 
the profit effect and considering the work of internal and external audit in verifying the underlying contractual arrangements, the 
Committee supported management’s assumptions and accounting treatment including the disclosures provided in the report and 
accounts. (See Note 21).

Trade receivables  
and inventories

At the year end the inventory and credit risk in relation to non-retail customers and specifically those in the food-to-go and food service 
sectors remained high as a result of the COVID-19 pandemic, with a number of our customer’s businesses remaining closed or materially 
curtailed as a result of government restrictions, putting significant pressure on their liquidity. This increased uncertainty has continued to 
be incorporated into the Group’s expected future loss rates when calculating its IFRS 9 trade receivables provision. The provision is 
calculated by reviewing lifetime expected credit losses using both historic and forward-looking data. Expected future loss rates of 
between 0.0% – 3.5% at 27 March 2021 (2020: 0.0% – 3.5%) generated a future credit loss provision of £2.7 million (2020: £3.6 million). 
Including specifically provided debts, as at 27 March 2021, trade receivables with a nominal value of £3.7 million (2020: £4.3 million) were 
impaired and fully provided. In addition, management reviewed the Group’s provision for slow moving and obsolete inventory in relation  
to those same customers. As at 27 March 2021, the provision against inventory was £7.9m (2020: £8.4m), of which £2.1m (2020: £3.6m) 
resulted from COVID-19 considerations. The Committee reviewed both the historic and forward-looking information supporting the 
expected future loss rates and the supporting information for the inventory provision and after robustly challenging the available evidence 
concluded that the level of provision was appropriate in the current circumstances. (See Notes 18 and 19).

Biological assets In accordance with IAS 41, biological assets (pigs and chickens) are valued at fair value in the Group balance sheet, with the net valuation 
movement disclosed separately on the face of the income statement. Interpolation is used as an approximate growth rate and there is 
therefore a level of judgement as to whether this is Level 2 or Level 3 within the fair value hierarchy. Management have applied judgement 
that interpolation is a reasonable derivation for an animal at any particular point within the interpolation period and therefore concluded 
the input is Level 2. The Audit Committee reviewed and challenged the assumptions used within the models and management’s proposed 
accounting treatment and was satisfied that the standard had been fairly and consistently applied and the required disclosures made in 
the financial statements, including those matters raised by the FRC in their correspondence with the Group during the year. (See below 
and Note 17).

Correspondence with the FRC

During the year, the Group received correspondence from the FRC 
requesting additional information on the 28 March 2020 Annual Report  
& Accounts. The principal areas where the FRC requested further 
information and clarification were:
•  Repayment of borrowings in the cash flow statement (additional 
narrative included under the prior year reconciliation of net debt  
(note 28) in relation to loans repaid on acquisition);

•  Defined benefit pension and the recoverability of the recognised 

pension surplus (additional clarity provided over how the recognised 
pension surplus will be recovered (note 27) and assessment of the 
impact of the Trustees actions (note 2 ‘Judgements and key sources 
of estimation uncertainty’));

•  Biological assets and their classification within the fair value hierarchy 

(restatement of disclosures to recategorise assets previously 
classified as Level 1 to Level 2 (note 17) and clarification of wording  
in relation to the basis of valuation and assumption used); and
•  Explanatory disclosure of significant working capital movements 

(additional narrative provided within the ‘Finance Review’).

The Group responded to the FRC within the required timescale giving the 
necessary information to provide additional clarity on all the areas raised, 
along with undertakings to enhance certain disclosures within the 2021 
Report and Accounts. The responses were accepted by the FRC and no 
further action was required. In preparing the 27 March 2021 Annual 
Report & Accounts management has provided the enhanced disclosures 
which were committed to in the response to the FRC as described above.

Scope and limitations of FRC review 

The FRC’s review was based on the Group’s Annual Report & Accounts for 
the 52 weeks ended 28 March 2020 and did not benefit from detailed 
knowledge of the Group’s business or an understanding of the underlying 
transactions entered into. It was, however, conducted by staff of the FRC 
who have an understanding of the relevant legal and accounting framework.

The review provides no assurance that the Group’s Report & Accounts 
are correct in all material respects; the FRC’s role is not to verify the 

information provided but to consider compliance with reporting 
requirements. The review was provided on the basis that the FRC (which 
includes the FRC’s officers, employees and agents) accepts no liability 
for reliance on it by the company or any third party, including but not 
limited to investors and shareholders.

Risk management and internal control

The Committee conducted its annual review of the effectiveness of the 
Company’s internal control and Risk Management Framework through  
the work of Internal Audit, the external auditor’s control recommendations 
on the Group’s financial control environment following their audit and 
thorough review and challenge of monthly Board reports. The Committee 
also reviewed the Group’s whistleblowing and bribery prevention policies 
and whistleblowing reports on behalf of the Board. The Audit Committee 
also considered the impact of remote working during the COVID-19 crisis, 
the guidance provided to colleagues around financial and other controls 
and concluded that the Group’s internal control environment has 
remained adequate during this period.

A Risk Committee chaired by the Chief Financial Officer and including 
representatives from all areas of the business meets quarterly, reporting 
its outputs directly to the Audit Committee and updating the Board 
accordingly. Members of the Audit Committee are invited to attend  
Risk Committee meetings to gain an understanding of how the Risk 
Committee operates and to assess its performance.

During the prior year, to provide additional assurance that the Group’s 
Risk Management Framework is operating effectively, the Audit 
Committee engaged Aon plc to provide an independent review of the 
Framework, including the activities of the Risk Committee. The review 
confirmed that, overall, arrangements were appropriate for the size of 
the Group and operating effectively, as well as highlighting several areas 
for the further development of the Framework. The recommendations 
are being incorporated into the Group’s Risk Management Framework 
and a follow-up review to assess progress is scheduled for the coming 
financial year.

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Corporate GovernanceAudit Committee Report continued

During the year, the Committee supported the Board in their assessment 
of risk appetite and preparation of the disclosures provided in the Group 
Risk Appetite Statement (see page 55). The structured approach to the 
assessment, which is facilitated by the Group Risk Committee, 
documents the level of risk the Group is willing to tolerate in order to 
achieve its strategic objectives, which in turn determines the depth and 
extent of actions and resources required to mitigate risks to the agreed 
acceptable level. The results are mapped to each of the Group’s strategic 
pillars in order to determine how each group risk is operating in relation to 
risk appetite, with action plans being put in place to bring risk scores in 
line with the accepted level.

During the year, Deloitte LLP were engaged to assist the Group in  
raising awareness across the business of the risks posed by fraud and  
in identifying and prioritising potential fraud risks. The review included 
the completion of a fraud risk survey issued across the Group and a 
subsequent interactive virtual fraud workshop with a number of key 
internal stakeholders. Overall, the report highlighted no significant issues 
and noted that across the Group, staff were both confident in their 
understanding of fraud and had a good awareness of existing fraud 
policies and procedures. The report raised several recommendations  
to further strengthen and enhance existing fraud risk arrangements,  
and these recommendations will be addressed over the coming months.

The Committee reviewed the key conclusions from work performed  
by the Group Risk Committee during the year to gain assurance over  
the Risk Management Framework in place across the Group which is 
designed to identify, evaluate, monitor and mitigate risk. Particular 
emphasis was placed on reviewing and challenging the work of the Risk 
Committee in respect of Brexit readiness planning and post-Brexit 
responses, plus the Group’s response to the COVID-19 crisis. The 
Committee was satisfied that all principal risks, including emerging risks, 
had been identified (see pages 60 to 63) and that the risk management 
framework, including processes for assessing and reporting emerging 
risks, is operating effectively and is appropriate to support the Group’s 
strategy for continued growth.

Internal audit

The Audit Committee is responsible for monitoring the performance  
and effectiveness of the Company’s Internal Audit activities. The Audit 
Committee reviewed and approved the annual Internal Audit plan, 
ensuring that it was aligned to the principal risks of the business and 
received regular progress updates on delivery of the plan objectives at 
each of its meetings during the year. On an annual basis, the Committee 
reviews and approves the Group’s Internal Audit Charter which sets out 
the role and mandate of the Internal Audit function.

The Internal Audit approach takes into account the overall Group risk 
framework as well as risks specific to individual operations and is regularly 
updated to take into account changes to the risk profile of the Group. 
The plan set out at the beginning of the current year was largely achieved, 
with a small element of the plan being revised as a result of the COVID-19 
pandemic. Internal Audit findings together with responses from 
management were considered by the Audit Committee and where 
necessary challenged. The Audit Committee also reviewed progress  
by management in addressing the issues identified on a timely basis.  
The Audit Committee was satisfied that the Internal Audit function  
is operating effectively and that the level of experience and expertise 
within the department is appropriate to meet the Group’s needs.

During the year, Internal Audit performed a core financial controls review 
at all but 4 of the Group’s smaller, lower risk sites (with the exceptions 
being due to COVID-19 restrictions limiting available resource) and  
also reviewed specific Group non-financial risk areas. Overall no control 
failings or weaknesses were identified that would have a significant 
impact on the Group; however, recommendations were raised where 
necessary at specific sites to strengthen existing processes and controls 
and follow-up audit visits were carried out at the majority of sites to 
ensure that agreed corrective actions were being taken. The Audit 
Committee concluded that, in spite of the curtailment of the Internal 

Audit plan as a result of COVID-19 restrictions, a high proportion of the 
plan had been completed in order to provide the necessary assurance  
it required in relation to the Group’s internal control framework.

In light of on-going COVID-19 situation, the Internal Audit team continued 
to face unique challenges due to Government imposed and Group specific 
travel restrictions. To address this issue and ensure the 2020/21 Internal 
Audit Plan was delivered, new ways of working were adopted where 
necessary. These included; remote working to perform site audit reviews, 
use of video conferencing, screen and workspace sharing technologies 
and, importantly, further progressing the use of analytical tools to deliver 
audit reviews. The Internal Audit team also worked closely with other 
assurance providers such as External Audit and internal compliance 
functions to reduce disruption to the business whilst ensuring that key 
risks and issues continued to be appropriately addressed.

The Group operates a decentralised structure where significant 
accountability is devolved to site operational and financial management. 
Control weaknesses identified at site level are taken seriously and 
management and the Committee seek to ensure that their cause is 
understood, and mitigating actions are taken to limit the potential for 
recurrence. In view of the work of internal audit, external audit and Group 
management, it is considered unlikely that a weakness at an individual 
site would have a significant impact on the Group.

The Committee keeps the performance and effectiveness of the Internal 
Audit function under review and in doing so it also assesses the quality, 
experience and expertise within the department. Overall, in common 
with prior years, in all material areas the Internal Audit function is 
compliant with Institute of Internal Audit (IIA) standards and in the view  
of the Committee is appropriately resourced, has clarity of purpose, has  
a good understanding of the business, is taken seriously and respected 
across the Group, and benefits from strong engagement with the Board 
and Audit Committee.

During the year, following the publication of the revised Internal Audit 
Code of Practice, which provides guidance on effective internal audit  
and aims to raise standards across the profession, a self-assessment 
exercise of areas of compliance and potential gaps was completed by  
the Head of Risk & Internal Audit and the outcome reported to the Audit 
Committee. It was noted that areas of potential non-conformance were 
very limited and it was agreed that given the open working relationship 
between Internal Audit and members of the Committee and the level  
of independence and objectivity exhibited by Internal Audit it was not 
necessary to review the reporting lines, scope or function of the Group’s 
Internal Audit Team. It was also agreed that the Internal Audit team’s 
remuneration should remain the responsibility of the Chief Financial 
Officer rather than the Remuneration Committee.

Quality and effectiveness of the External Audit Process

PricewaterhouseCoopers LLP (‘PwC’) has been the Group’s auditor  
since 2017. The Audit Committee assesses annually the qualifications, 
expertise, resources and independence of the auditor as well as the 
quality and effectiveness of the audit process. In assessing audit quality, 
the Committee evaluates four key areas, being; the mindset and culture 
of the auditor, the auditor’s approach to quality control, the skills, 
character and knowledge of audit staff and the judgments they make 
during the audit process.

In addition to the year-end audit, PwC carried out a review on the Group’s 
interim reporting during the year. The Committee considers that such  
a review gives the Board additional assurance over the half year process 
and reporting.

During the year, the Committee assessed the external auditor’s performance, 
quality and effectiveness through a questionnaire completed by Audit 
Committee members and the Group’s senior finance team. The output 
from the process was reviewed and discussed by the Audit Committee 
and with the external auditors.

During the course of the prior year financial reporting and audit process, 
which occurred at the start of the first wave of the pandemic, it was agreed 
that the Group’s preliminary announcement should be delayed for a period 
of 5 weeks to allow management further time to prepare financial 
information and the auditors additional time to carry out the necessary 
audit process in light of travel and social distancing restrictions. As a result 
of the delay, and supplementary audit procedures required due to the 
unprecedented circumstances, considerable additional audit time was 
incurred leading to an audit fee overrun which, after considerable challenge 
by the committee, was agreed at £78,000. Given the timing of agreement 
of the overrun, the amount was not included within the audit fee disclosed 
for 2020 of £419,000 and has instead been added to the 2021 fee of 
£714,000, increasing the total amount disclosed to £792,000.

During the year, the Audit Committee reviewed and considered the 
following factors to assess the objectivity and independence of PwC:
•  The auditor’s procedures for maintaining and monitoring independence, 
including those to ensure that the partners and staff have no personal  
or business relationships with the Group, other than those in the normal 
course of business permitted by UK ethical guidance.

•  The degree of challenge to management and the level of professional 
scepticism shown by the audit partner and the audit team throughout 
the process.

•  The auditor’s policies for rotation of the audit partner every five years, 
and regular rotation of key audit personnel. The current Audit Partner 
(Ian Morrison) and the current Audit Director were selected by PwC to 
lead the audit of the Group from the 52 weeks ended 31 March 2018.

For the 52 weeks ended 27 March 2021, as a result of the ongoing 
COVID-19 situation, PwC again carried out many of their audit procedures 
remotely, rather than in-person. The Committee reviewed the remote 
working approach of the external auditor and challenged the external audit 
partner on the effectiveness of the additional steps taken as a result. The 
Committee was satisfied that the scope of the audit and the work carried 
out remained adequate in spite of the on-going difficult circumstances.

The Committee also considered the following factors in assessing  
the quality and effectiveness of the external audit process:
• 
• 

the experience and expertise of the Audit Partner and the audit team;
the level of professional scepticism displayed throughout the  
audit process;
the extent to which the audit plan was met and the quality of its 
delivery and execution;
the robustness and perceptiveness of work performed on key 
accounting and audit judgements and estimates; and
the content and quality of reports on audit findings and other 
communications.

• 

• 

• 

Having considered these factors, and having noted the observations 
made in the auditor’s reporting, the Committee was satisfied with the 
quality and effectiveness of the external audit process.

In assessing the auditor’s professional scepticism, the Committee noted 
in the current year that PwC had robustly challenged management’s 
viability assumptions and conclusions, their judgements on commercial 
accruals, trade receivable and inventory provisions and biological asset 
valuation assumptions. The Committee also challenged management in 
these key areas and concluded that the relevant accounting treatments 
were appropriate.

The Audit Committee also approves the terms of engagement and 
remuneration of the external auditor and monitors their independence. The 
Committee confirms that it has complied with the requirements of the CMA 
Order 2014 as regards audit tendering, auditor appointment, negotiation 
and agreement of audit fees and approval of non-audit services.

Auditor Independence

The Group meets its obligations for maintaining an appropriate 
relationship with the external auditor through the Audit Committee, whose 
terms of reference include a requirement to oversee the commissioning, 
and monitoring of the level, of non-audit work performed by the external 
auditor, to ensure objectivity and independence is safeguarded. The 
Committee does not encourage the external auditor to carry out any 
non-audit work, with the exception of their review of the interim financial 
statements, which is a permitted service. There is an established policy to 
avoid compromising the external auditors’ independence that the auditor 
shall be excluded from all non-audit work specified as such in the Ethical 
Standard 2019. The Audit Committee Chair’s approval is required prior to 
awarding to the external auditor any permitted non-audit services, albeit 
audit related and regulatory reporting work can be engaged without 
referral to the Committee provided fees are below the ‘clearly trivial’ limit  
of £30,000. Any non-audit work will be on an exceptional basis only and 
additionally subject to PwC’s own rules on ethical standards.

•  The nature of non-audit work undertaken during the year and its 
approval in accordance with the Audit Committee’s guidelines for 
ensuring independence.

•  Adherence to the Group’s internal policy that, other than in 

exceptional circumstances, the fees paid to the external auditor  
for non-audit work in any one year should not exceed the lower  
of £500,000 and 50 per cent of the external audit fee on average  
over the last three years.

•  A report from PwC confirming that they have adequate policies  
and safeguards in place to ensure that auditor objectivity and 
independence is maintained.

Details of the non-audit work and fees paid during the year are set  
out below:

Non-audit fees

Interim review

Other services
Total Non-Audit Fees

Audit fee for 52 weeks ended 27 March 2021

Audit fee related to 52 weeks ended 28 March 2020
Total Audit Fees

Ratio of Non-Audit Fees to Audit Fees*

£’000

16

26
42

714

78
792

0.05:1

*  The average ratio of non-audit fees to audit fees over the last three years is 0.05:1.

The ratio of non-audit fees to audit fees on average over the last three 
years has been 5 per cent, well below the 50 per cent limit set out in the 
Group’s policy. The non-audit work undertaken by the external auditor 
during the year included the review of the Group’s interim results which 
the Audit Committee does not consider would provide a threat to  
PwC’s independence. In addition, “other” non-audit services reflect 
support provided by PwC in relation to the Group’s response to 
correspondence from the FRC during the year.

A copy of the Committee terms of reference is available on the 
Company’s website at www.cranswick.plc.uk.

Following consideration of the performance and independence of  
the external auditor at its meeting in May 2021, the Audit Committee 
recommended to the Board that the reappointment of PwC as the 
Company’s external auditor should be proposed to Shareholders  
at the 2021 Annual General Meeting.

Mark Reckitt

Chair of the Audit Committee
18 May 2021

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85

Corporate GovernanceNomination Committee Report

The Nomination 
Committee

The Nomination Committee reviews the structure,  
size and composition of the Board and is responsible  
for considering and making recommendations to  
the Board on new appointments of Executive and  
Non-Executive Directors. As Chair of the Nomination 
Committee I am pleased to introduce its report  
for the 52 weeks ended 27 March 2021.

Composition of the Nomination Committee

Other regular attendees

Committee Members

Martin Davey – Chair

Kate Allum

Mark Reckitt

Pam Powell

Tim Smith

Key Activities in 2020/21

Board composition

Meetings attended

2/2

2/2

2/2

2/2

2/2

•  The Chief Executive and Chief Financial Officer attend by invitation  

as required.

•  The Company Secretary also attends meetings as secretary  

to the Committee.

Frequency of meetings

The Committee meets as necessary and at least twice a year.

Independence

Except for the Chair, all Members of the Committee are independent.

Non-Executive Directors

•  Recommended the appointment of Tim Smith as Chairman.
•  Recommended the appointment of Liz Barber as an independent 

•  Reviewed the continued independence of the Non-Executive Directors.
•  Reviewed Non-Executive Director time commitments and overboarding.

Non-Executive Director.

•  Recommended the reappointment of Mark Reckitt, Tim Smith and 

Pam Powell as Non-Executive Directors.

•  Reviewed ongoing training requirements for Non-Executive Directors 

Diversity

•  Reviewed the Group’s diversity policy.
•  Reviewed compliance with the 2018 UK Corporate Governance Code 

and development of industry knowledge.

for the Group.

Succession planning

Governance and evaluation

•  Reviewed and updated succession plans for the Board and Senior 

•  Reviewed the Governance Section of the 2021 Annual Report and 

Management.

•  Reviewed the management contingency plan in light of the  

COVID-19 outbreak.

•  Reviewed Group talent management programme.

recommended it to the Board for approval.
•  Reviewed the Committee’s terms of reference.
•  Consideration of 2020 Board Evaluation.
•  Reviewed implementation of 2019 external Board Evaluation 

recommendations.

Board appointments

I can confirm that in compliance with the requirements of the 2018 UK 
Corporate Governance Code at least half of the Board are independent 
Non-Executive Directors.

During the Autumn of 2020, having served as a Director of the Company 
for 36 years, I indicated to the Board that I was considering my own 
retirement planning and succession, which resulted in the Company 
commencing a search for my replacement as Chairman. The Committee, 
in consultation with other Board members, agreed the key experience 

and skills required in November 2020 and engaged Independent  
Search Partnership (an independent external adviser with no other 
connection to the Company) to assist with the search. During the 
process Tim Smith indicated that he wished to be included in the 
candidates being considered and consequently Independent Search 
Partnership conducted a benchmarking exercise against available 
external candidates which also involved interviewing Tim and seeking 
references. A short list of candidates reviewed was then presented  
to the Committee for further consideration. The Committee carefully 
considered the candidates presented and agreed to recommend  

Tim Smith as the Committee’s preferred candidate for Chairman,  
which was unanimously approved by the Board. Factors relevant  
to the Committee’s decision included Tim’s extensive experience  
in the UK food sector and government regulation and policy, together 
with his knowledge and understanding of the Group, independence 
demonstrated whilst a Non-Executive Director of the Company and 
existing strong working relationship with other members of the Board. 
Following Tim declaring his interest in the position of Chairman he did  
not participate in the deliberations of the Committee relating to the 
appointment of my successor. I shall formally retire as a Director of the 
Company at the forthcoming AGM in July, when Tim will be appointed 
Chairman and will also succeed me as Chair of the Nomination 
Committee. I will cease to be employed by the Group at the end of my 
notice period in May 2022.

During 2020, the Company also commenced a search for an additional 
Non-Executive Director which resulted in the appointment of Liz Barber 
in May 2021. The Committee, in consultation with other Board members, 
agreed the key experience and skills required in September 2020 and 
engaged Independent Search Partnership to also assist with this search, 
which involved the preparation of a long and short list for consideration.  
A number of candidates were interviewed by the Chair, Senior 
Independent Director, Chief Executive and members of the Committee 
following which Liz was recommended to the Board as the Committee’s 
preferred candidate. During the process Liz met individually with other 
members of the Board following which the proposed appointment was 
unanimously approved by the Board. Liz was appointed to the Board  
with effect from 1 May 2021 and has also become a member of the 
Nomination, Audit and Remuneration Committees. It is anticipated  
that Liz will provide succession for the Chair of the Audit Committee in 
due course.

During the year Mark Reckitt, Tim Smith and Pam Powell each came  
to the end of their current three year term of appointment as a Non-
Executive Director of the Company, which the Board decided to renew  
in each case for a further three year term. In deciding to reappoint  
Mark, Tim and Pam, the Board were satisfied that they each remained 
independent and continue to provide challenge within the Board and 
possess the skill, experience and knowledge to continue to add value  
to the Board’s decision-making. At the end of his new three year term, 
Mark Reckitt will have served for nine years as a Non-Executive Director 
and will then retire in accordance with the principles of corporate 
governance. The Committee also agreed that Pam Powell will provide 
succession for the Chair of the Remuneration Committee when Kate 
Allum retires in 2022 having served 9 years as a Non-Executive Director.

All Directors (other than myself) will be standing for re-election at the 
AGM. The Board has set out in the Notice of the Meeting its reasons for 
supporting the re-election of the Directors and their biographical details 
on pages 68 and 69 demonstrate the range of experience and skills which 
each brings to the benefit of the Company.

Succession 

The Committee reviewed the Group’s succession plan which relates  
to executive members of the Board and key management throughout 
the Group. The Committee’s review included arrangements relating to 
contingency planning for sudden and unforeseen departures together 
with longer term planning focused on identifying potential candidates 
within the Group for progression and areas where external recruitment 
may be required. 

During the year the Committee has overseen the promotion of a number 
of candidates from within the Group to Senior Executive positions as part 
of ensuring an orderly succession. The Committee has also overseen 
transitional arrangements with a number of retiring Senior Executives to 
ensure that their expertise and experience remains available to the Group.

In relation to the appointment of any new Non-Executive Directors or 
Chairman, the Group’s policy is to engage independent external search 
consultants to assist with appointments, who are required to have 
adopted the Voluntary Code of Conduct for Executive Search Firms  
on gender diversity and best practice. The Group does not advertise 
Non-Executive positions, but keeps developments in market practice  
in relation to this under review.

Non-Executive Directors

Consideration was given by the Committee to the continued 
independence of the Non-Executive Directors, including their term  
in office, the time commitment required from each of them taking into 
account the number of meetings and preparation and attendance at 
those meetings. It was concluded that all Non-Executive Directors 
remained independent and devoted an appropriate amount of time  
to fulfil their responsibilities.

The Committee has considered Director ‘overboarding’ and it is pleased  
to note that there are no issues at the current time. It believes that the 
Non-Executive Directors have sufficient time and energy to be effective 
representatives of Shareholders’ interests. During the year Kate Allum was 
appointed to the Board of Anpario plc as a Non-Executive Director, however, 
Kate has also relinquished her responsibilities as a Non-Executive Director at 
SIG plc and, consequently, the Board was satisfied that, taking into account 
Kate’s other commitments, she will continue to have sufficient capacity to 
properly fulfil her role as a Non-Executive Director of the Company.

Gender breakdown

38%

4,841

25%

2

27%

164

25%

48

75%

6

73%

446

75%

162

62%

7,898

Total 
Employees

Board

Senior 
Managers

Grads/
App’s

 Male   Female

Diversity policy 

Cranswick recognises the potential benefits of bringing together a wide 
variety of backgrounds and experiences and is pursuing the development 
of a diverse workforce that is representative of all sections of society.  
All appointments, including recruitments and internal promotions, are 
based on merit, qualification and abilities, and are not influenced or 
affected by race, colour, nationality, religion or belief, gender, marital 
status or civil partnership, family status, pregnancy or maternity, sexual 
orientation, gender reassignment, disability or age.

The Nomination Committee considers that diversity can strengthen the 
Board and that it is important that the Board is not made up exclusively  
of like-minded individuals with similar backgrounds. Whilst management 
appointments will continue to be made on the basis of merit, without the 
adoption of specific diversity targets, the Group recognises the potential 
benefits of a more diverse management and has a policy of increasing 
diversity at all levels. Following the appointment of Liz Barber, the Board 
is compliant with the Hampton-Alexander Review target that at least  
33 per cent of Board members are women and remains mindful of the 
target in relation to appointments to the wider Senior Management team. 
The Board is also mindful of the Parker Review and need to promote wider 
forms of diversity when considering future appointments to the Board 
and Senior Management.

86

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87

Corporate GovernanceNomination Committee Report continued

Successful delivery of the Group’s strategy and planned growth depends  
on the recruitment and retention of a motivated and skilled workforce in an 
increasingly competitive and mobile labour market. The Board recognises 
that broadening diversity to ensure that our workforce is more reflective  
of society maximises our available talent pool and the attractiveness  
of a career with the Group both at a senior level and more generally.

The gender breakdown of the workforce is set out on page 87. I am pleased 
to report that In relation to both senior managers and executives and 
graduates and apprentices the proportion of females has increased  
from last year. 

Board performance evaluation

The performance evaluation process was undertaken in early 2021 based 
on a questionnaire which included questions about Board administration, 
the role of the Chairman, strategy, risk oversight, succession planning  
and the Board Committee structure. The Company’s auditors and 
remuneration consultants were also consulted in relation to the operation 
of the Audit Committee and Remuneration Committee respectively.  
The review was facilitated by the Company Secretary who is considered  
a suitable and independent person to conduct this process.

at its March 2021 meeting. The report concluded from the feedback to 
the questionnaire that Cranswick operated an extremely unified, highly
functional Board, but recognised the need for continued focus on 
executive succession planning, Board assessments and greater 
exposure to the Board of key executives in the Group. Whilst Directors 
appreciated the necessity for limitations on ‘in person’ meetings as a 
result of government restrictions and social distancing measures 
introduced as a result of the COVID-19 pandemic, prolonged reliance on 
virtual meetings and remote communication was also recognised as 
having limitations on interaction between Board members.

The Chairman has evaluated the performance of individual Directors 
through informal discussions and observations. The Senior Independent 
Non-Executive Director and the other Non-Executive Directors have 
met, without the Chairman present, to appraise his performance. Overall, 
the Board considered the performance of each Director to be effective 
and concluded that both the Board and its Committees continue to 
provide effective leadership and exert the required levels of governance 
and control. The Board will continue to review its procedures, 
effectiveness and development in the year ahead.

The questionnaire was completed by all Board members and the Chief 
Operating Officer. A report on the outcome of the evaluation exercise 
was prepared by the Company Secretary and was presented to the Board 

As well as considering the results of this year’s performance evaluation, 
the Board also reviewed performance against the areas identified in the 
2019 independent evaluation undertaken by Clare Chalmers and related 
recommendations which is summarised below:

Recommendation

Actions

Greater focus by the Board as  
a whole on succession planning  
and broader talent management.

During the year the Board focussed on succession planning for the Chairman and Non-Executive Directors 
(described in more detail above). Further consideration will be given during the coming year to succession planning  
for Executive Directors. Talent management programmes were reviewed by the Group HR Director, however, in view 
of the limitations imposed by the COVID-19 pandemic no material changes were made to existing programmes.

Consideration of enhancing 
governance best practice  
by reviewing board structure  
and operation.

Board to conduct a review  
of Board skills.

Greater focus by the Board  
as a whole on strategic matters  
and avoiding unnecessary 
operational detail.

Further consideration of 
stakeholder engagement 
framework and dialogue with 
pressure groups.

A management committee consisting of the Executive Directors, Chief Operating Officer, Divisional Managing 
Directors and other key stakeholders was established to deal with daily operational and commercial issues arising as  
a result of the COVID-19 pandemic. However, a broader review of the board structure and operation was postponed 
until after the COVID-19 pandemic.

A review of Board skills was undertaken which established that the Board possessed a broad range of experience and 
skills relevant to the Group’s businesses including strategic development, food and retail, operational and regulatory 
experience. The review identified that the Board had limited IT/cyber expertise and environmental/sustainability 
experience in relation to which other Senior Executives who report to the Board have responsibility and for which 
additional training has been provided to Directors.

The Board has given greater consideration to strategic matters, in particular, focussing on identifying complimentary 
products and sectors to the Group’s existing business which offer significant growth opportunities.

The Board has also increased its focus on the Group’s environmental and sustainability strategy (described in more 
detail on pages 24 to 34 of the Strategic Report).

Whilst the Group’s engagement with the Government, regulatory authorities and certain stakeholder groups 
increased significantly in relation to the COVID-19 pandemic and Brexit, a full review of its engagement with 
stakeholders and pressure groups was postponed until after the COVID-19 pandemic.

Improvements to the content and 
presentation of Board packs.

The Board adopted an enhanced online board portal and the content of Board packs has been improved in relation to 
the reporting of operational and commercial matters to facilitate greater focus by the Board on strategic matters.

Governance

The Committee’s terms of reference were reviewed by the Committee and updated during the year. A copy of the Committee’s terms of reference  
is available on the Company’s website at www.cranswick.plc.uk.

On behalf of the Committee

Martin Davey

Chairman
18 May 2021

88

Remuneration Committee Report

The Remuneration 
Committee

The Remuneration Committee establishes the 
remuneration policy for Executive Directors’ 
remuneration and determines the appropriate 
performance conditions for the annual cash bonus  
and long-term incentive awards. The Remuneration 
Committee also sets remuneration for the Chair, 
Executive Directors and Senior Management (including 
the Company Secretary). The Remuneration Committee 
is mindful of consistency and fairness in Executive 
Directors’ remuneration, taking into account the 
performance of the Company and experience of 
shareholders and the wider workforce. 

The Remuneration Committee

Committee meetings during the year

The Remuneration Committee (the ‘Committee’) is a formal Committee 
of the Board. Its remit is set out in terms of reference adopted by the 
Board. The Committee’s terms of reference were reviewed by the 
Committee and updated during the year. A copy of the terms of reference 
is available on the Group’s website at www.cranswick.plc.uk within  
the Corporate Governance section. The Committee’s performance 
against these terms of reference is reviewed on an annual basis and the 
Committee is satisfied that it has acted in accordance with its terms  
of reference during the year. 

The primary purpose for the Committee, as set out in its terms of 
reference, is to set the Remuneration Policy for the Chair, Executive 
Directors and Senior Management (including the Company Secretary). 

The attendance of members at the meetings was as follows:

Committee members

Kate Allum – Chair

Mark Reckitt

Pam Powell

Tim Smith

Other regular attendees

Meetings attended

5/5

5/5

5/5

5/5

•  The Chairman, Chief Executive, Chief Financial Officer and Group  

HR Director attend by invitation as required (no individual is involved  
in decisions relating to their own remuneration).

•  The Company Secretary also attends meetings as secretary  

to the Committee.

Frequency of meetings

The Committee meets as necessary and at least twice a year.

Independence

All members of the Committee are independent.

Key activities in 2020/21

Review of Remuneration Policy

Approval of bonuses

•  Appointed independent remuneration consultants to advise  

•  Set objectives for the annual bonus arrangements for 2021  

the Committee.

for Executive Directors and Senior Executives.

•  Reviewed the existing Remuneration Policy and proposed 

•  Reviewed the achievement of the Executive Directors’ bonus 

amendments.

arrangements against 2020 target.

Executive Director and Senior Executive remuneration

LTIP awards

•  Reviewed Executive Directors’ and other Senior Executives’  

•  Reviewed the outcome of performance conditions for the LTIP awards 

base salaries.

which were granted in 2018.

•  Reviewed the Senior Management annual bonus structure.

•  Approved LTIP awards granted in 2020.

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89

Corporate GovernanceRemuneration Committee Report continued

Shareholder engagement

Other activities

New Remuneration Policy

•  Engaged with major Shareholders in relation to proposed new 

Remuneration Policy.

•  Reviewed the Annual Remuneration Report for 2020.
•  Reviewed employee benefit structures and approved the issue  

of the SAYE share scheme for 2020.

•  Approved the Committee’s terms of reference.

This report contains the following separate sections;
•  Part 1 – The Chair’s annual statement on pages 90 to 93.
•  Part 2 – Remuneration at a glance on pages 94 and 95.
•  Part 3 – Full details of our new Remuneration Policy and, subject 
to Shareholder approval how this will be applied next year on 
pages 96 to 102.

•  Part 4 – The Annual Report on Remuneration on pages 103 to 
109 which discloses how the existing Remuneration Policy has 
been applied during the year. Those elements of part 4 subject 
to external audit are clearly identified.

2021 bonuses

Bonus awards for 2021 reflect the performance delivered in the year 
outlined below. A bonus of 100 per cent of maximum (i.e. 150 per cent  
of base salary) has been awarded to each of the Executive Directors. 
Bonus awards for 2020 were also 150 per cent of base salary for each  
of the Executive Directors reflecting a very strong prior year. Further 
details are shown on page 103. The Committee considers the level of 
pay-out is reflective of the overall performance of the Group in the year 
and is appropriate.

LTIP awards vesting in respect of the period ended 27 March 2021

The LTIP Awards granted in 2018 were based on the three-year 
performance period from April 2018 to March 2021 and were subject to 
earnings per share (EPS) (50 per cent) and total shareholder return (TSR) 
(50 per cent) targets. Performance over the three-year period as 
measured against EPS has been strong with performance 10.25 per cent 
over the average increase in the Retail Price Index (RPI) and vesting at  
100 per cent of the maximum. Performance in relation to TSR has also 
been strong with the Company being ranked in the 67th percentile of its 
comparator group and, consequently, 53.5 per cent of the TSR element 
of the award vesting. Overall, 76.75 per cent of the maximum award will 
vest in August 2021 (i.e. 115.1 per cent of salary) for each Executive 
Director, versus 99 per cent of the maximum award which vested in July 
2020 (i.e. 148.5 per cent of salary). This is reflected in the table on page 
104. The Committee considers the level of pay-out is reflective of the 
overall performance of the Group over the three-year performance 
period ended 27 March 2021 and is appropriate.

LTIP awarded granted during the period ended 27 March 2021

The Committee also awarded nil-cost share options under the existing 
LTIP scheme to Senior Executives, including the Executive Directors, 
during the year. The number of shares awarded to each Executive 
Director was equivalent to 200 per cent of base salary based on the 
market value of the Company’s shares at the date of award (1 July 2020). 
These awards are reflected in the table on page 104.

Statement by the Chair of the Remuneration Committee

On behalf of the Remuneration Committee and the Board, I am pleased 
to present the Remuneration Committee Report for the 52 weeks ended 
27 March 2021.

This year we continued to apply the Remuneration Policy that was 
adopted in 2018, but which is due to expire in July. Consequently, we have 
also reviewed our existing policy with the help of independent executive 
remuneration consultants, Deloitte LLP, and will be asking Shareholders 
to approve a revised Remuneration Policy at the Company’s AGM on 
26 July 2021. A summary and explanation of the key changes proposed  
is set out on pages 91 and 92 with the full new Remuneration Policy set 
out in Part 3. 

If the new Remuneration Policy is approved by Shareholders, it will 
become effective immediately for three years until the Company’s 
Annual General Meeting in 2024. As with prior years, Shareholders  
will also be asked to pass an advisory vote on the Annual Report on 
Remuneration at the forthcoming AGM.

Company performance

Over the course of 2020/21 the Group has built on its strong 
performance in 2019/20 with strong organic growth, the expansion  
of the Group’s fresh poultry facility at Eye and opening of a new cooked 
bacon facility in Hull with adjusted profit increasing by 26.8 per cent  
and adjusted earnings per share price increasing by 27.4 per cent. The 
Remuneration Committee believes it is important that the Executive 
Directors’ interests are aligned with the Company’s strategic vision and 
the interests of Shareholders and that the incentive outcomes reported 
are appropriate given the performance of the Group. 

The Remuneration Committee has carefully considered the impact  
of the COVID-19 outbreak when reviewing remuneration outcomes.  
The Group has continued to perform well notwithstanding the 
challenges faced and has not furloughed any employees or accessed  
any other Government financial assistance and has continued to operate 
well within banking covenants. In response to COVID-19, we prioritised 
the wellbeing and safety of our colleagues. We implemented a proactive, 
comprehensive and well embedded COVID-19 action plan centred  
on keeping our colleagues safe, feeding the nation and supporting our 
local communities. We worked closely with our customers, the UK 
Government and regulatory bodies to ensure the continued supply  
of essential food products. The Group has also provided ongoing  
support to front line NHS staff, the elderly and vulnerable and charities  
in our local communities.

In addition, the Company is proposing an increased dividend payment to 
Shareholders and will pay a bonus of £400 to all colleagues, to recognise 
their essential key worker status and valued contribution throughout  
the pandemic, who have worked during the period from December 2020 
to March 2021 (in addition to the bonus of £500 paid in June 2020), the 
total amount payable is expected to exceed £5 million. The Committee 
also considered movements in the share price over the period noting 
that the Company has not suffered any significant share price 
depreciation over the period. 

In the circumstances, the Remuneration Committee did not consider  
it necessary to exercise its discretion in relation to such outcomes and 
believes that the measures used to judge performance explained in  
our Remuneration Policy on pages 96 to 99 (which are the same under 
existing and proposed policies), remain appropriate and reflect the 
performance of the Group throughout the period under review. 

The new Remuneration Policy proposed is in the context of the Group 
having grown significantly, through a combination of acquisitions and 
organic growth and having become a more complex business. When our 
Remuneration Policy was last approved our market capitalisation was 
c£1.7 billion; it is now c£1.9 billion, representing an increase of c12 per 
cent. Our number of workers across the Group has increased from 9,192 
(as at 25 March 2017) to 12,603 (as at 27 March 2021), reflecting the 
Group’s increased scale of operations. 

The Committee’s view on our existing Remuneration Policy (reflected 
during our consultation with major Shareholders) is that it is easily 
understood and has delivered appropriate rewards to our Executive 
Directors for an impressive performance, both in the Company’s 
underlying performance and growth in Shareholder value and is aligned 
with the Group’s strategy and the interests of all stakeholders. The 
application of recovery provisions (malus and clawback) enables the 
Committee to have appropriate regard to risk considerations. In addition, 
the large shareholdings of the Executive Directors and proposed 
post-employment shareholding requirements further align the interests 
of our Executive Directors to serve the long-term interests of the 
Company and Shareholders. 

As part of our culture, in determining the proposed Remuneration Policy, 
the Committee was clear that it should drive the right behaviours, reflect 
the Group’s values and support its purpose and strategy. The Committee 
considers the current Remuneration Policy and overall remuneration 
framework continues to be fit for purpose. The proposed changes 
provide further alignment to best practice, taking into account the 
revised UK Corporate Governance Code the (‘Code’), wider social 
context and to ensure that we continue to reward the delivery of our 
long-term strategy and key strategic goals and maintain the strong 
alignment of Director remuneration and Shareholder interests. 

As part of our review, the Committee consulted with the Company’s 
major Shareholders and various investor bodies to obtain their views on 
the proposed changes. The Committee received general support for its 
proposals from the majority of those consulted and various suggestions 
made by those consulted were adopted and are reflected in the new 
Remuneration Policy being proposed to Shareholders.

The proposed changes to the current Remuneration Policy (and how we 
propose to operate the new Remuneration Policy in 2021/22) are set out 
below (and on page 92) with the full new Remuneration Policy set out in Part 3. 

•  Salaries: Taking into account the material change in the scale and 

complexity of the business combined with our continued growth and 
ambitions in the future, the salaries of the current Executive Directors 
(excluding the Executive Chairman, who has waived his contractual 
entitlement to an increase) were increased by 8 per cent effective 
from 1 May 2021. Our experienced Executive Directors have all 
significantly contributed to the success and growth of Cranswick. 

The Group’s business has not only increased significantly in scale  
and profitability, but has also increased in complexity and it is this 
which underlies the salary review. The development of the Group’s 
Poultry business has been achieved over a relatively short period  
of time when the Group has developed Europe’s most efficient 
poultry processing facility, repositioned its poultry business in the 
market place and also developed a new long term relationship with 
WM Morrison Supermarkets plc (which had previously not been  
a significant customer of the Group). The Group has also significantly 
developed its Continental Foods business over the period by 
relocating this to a new purpose-built facility to accommodate further 
expansion and by increasing the focus on imported charcuterie and 
plant-based products such as olives to reflect consumer trends. All of 
this has been achieved by the existing Executive Directors supported 
by their management teams.

The Committee believe it is appropriate to recognise the increase in 
the size and scope of the Executive Directors roles with a base salary 
increase above the rate of increase for the wider workforce this year 
(following which increases will revert to the level of the wider 
workforce increases for future years).

For FY22 the proposed base salary increase for the wider workforce  
is expected to be 2-3 per cent. Furthermore, as Cranswick has grown,  
the remuneration of various members of the Senior Management team 
has been significantly revised in recent years to reflect increased 
responsibilities and the development of the business which has reduced 
internal relativities (nine key executives have received increases over the 
last three years of 10-30 per cent to reflect increased responsibilities).

•  Pension contributions: Current Executive Director pension 

entitlements are 20 per cent of salary. Pension entitlements will be 
progressively aligned to other employees of the Group (currently  
5 per cent of salary). Incumbent Executive Directors have existing 
contractual pension entitlements that will be frozen at their current 
monetary value for two years then reduced to 10 per cent of salary  
(in line with other Senior Executives) with effect from 1 April 2023. It is 
intended that pension entitlements then will be reduced to 5 per cent 
of salary (in line with the wider workforce rate) over the course of the 
next triannual Remuneration Policy review in 2024.

•  Annual bonus: The maximum bonus opportunity will be increased 

from 150 per cent of salary to 165 per cent of salary to recognise the 
increase in size and complexity of Cranswick and the increase in the 
size and scope of the Executive Directors’ roles. The increase in the 
bonus opportunity will be commensurate with an increase in stretch of 
bonus targets at the upper end (taking into account market conditions 
and internal and external forecasts), to ensure that the Executive 
Directors are not being paid more for the same performance. No 
more than 50 per cent of maximum bonus award will vest for on-target 
performance. Under the current Remuneration Policy, the Committee 
has discretion to amend pay-out of the annual bonus where the 
formulaic outcome does not reflect its assessment of overall business 
performance. Having regard to the revised Code, the scope of this 
discretion will be extended. 

The 2022 bonus scheme in operation will be based on the 
achievement of Group profit targets which are set having regard to 
the Company’s budget, historical performance and market outlook 
for the year. The actual 2022 targets are not disclosed as they are 
considered to be commercially sensitive. The targets will be declared 
retrospectively in the 2022 Annual Report & Accounts, provided they 
are not considered commercially sensitive at that time. Subject to 
Shareholder approval, there will be four bonus profit targets triggering 
awards of 20 per cent, 50 per cent, 100 per cent and 165 per cent  
of base salaries with a straight line pro-rata award for profits falling 
between the targets. The stretch in performance targets will be 
commensurate with the increase in bonus opportunity.

•  Bonus deferral: We are updating our bonus deferral arrangements, 
which currently require that new Executive Directors who have not  
yet met their shareholding guideline (200 per cent of salary) defer  
any bonus earned in excess of 100 per cent of salary into shares for  
up to two years. Under the proposed new Remuneration Policy, new 
Executive Directors will be required to defer 30 per cent of any bonus 
earned into shares for two years. This will apply regardless of whether 
or not they have met their shareholding guideline. 

  With the introduction of post-employment shareholding guidelines 
(discussed further below) and taking into account that the existing 
Executive Directors each have significant shareholdings in excess  
of 750 per cent of salary, the Committee believes the incumbent 
Executive Directors are significantly aligned to long-term Shareholder 
and stakeholder interests without requiring a proportion of their 
bonus earned to be deferred. 

90

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91

Corporate Governance 
 
 
 
Remuneration Committee Report continued
•  LTIP: Awards equivalent to 200 per cent of basic salary, will be made  
in August 2021 and vesting will be after a three year performance 
period for both TSR and EPS. 50 per cent of the award will be based  
on the target for TSR and 50 per cent on the target for EPS as detailed 
on page 98. Threshold vesting for the LTIP award is intended to be  
25 per cent of maximum in line with the proposed Remuneration 
Policy. Awards are subject to a two year holding period.

  As part of the planned transition of Martin Davey’s executive 

responsibilities he did not participate in any new LTIP awards in 2020 
or in the Group’s 2021 bonus awards. Martin will be retiring as a 
Director of the Company at its forthcoming AGM and will not be 
receiving a bonus or LTIP award in the current year (i.e. 2021/22).

•  Post-employment shareholding requirement: This will be 
introduced under the new Remuneration Policy. For the first  
12 months following cessation of employment, an Executive Director 
must retain shares equal to 100 per cent of the in-employment 
guideline (i.e. 200 per cent of salary) and in the following 12 months, 
retain shares equal to 50 per cent of the in-employment guideline  
(i.e. 100 per cent of salary). The requirement does not apply to 
purchased shares or legacy awards (i.e. awards granted before  
1 April 2021). As stated on page 91, the current shareholdings of  
the Executive Directors are in excess of 750 per cent of salary and,  
as a result, the Committee believes implementing the Investment 
Association approach of 100 per cent guideline for two years is 
unwarranted. Our view is that a tapered post-employment 
shareholding guideline provides sufficient alignment between 
Executive Director and shareholder interests in the long-term.

•  Other minor changes to the Remuneration Policy will address 

developments since the current Remuneration Policy was approved 
and enshrine previous decisions made by the Committee in light of 
the revised Corporate Governance Code. These include:

 − Including additional flexibility within the Policy to allow the LTIP  
to be measured against non-financial performance measures.  
At least 80 per cent of the opportunity will continue to be based  
on financial measures and we do not intend to use this flexibility  
for 2021/22. However, recognising our increased focus on 
environmental, social and governance matters, we may consider 
including such measures in the LTIP over the course of the next 
three years.

  We are conscious that non-financial measures are increasingly 

important to stakeholders which is why we have included 
discretion to introduce these as part of the LTIP. In particular, as a 
major food producer, Cranswick’s environmental and sustainability 
performance is under focus and we will be reporting the Group’s 
performance under SASB this year. Following the establishment  
of such measures, which are based on data and can be objectively 
assessed year-on-year, we anticipate introducing appropriate 
non-financial metrics during the next three-year Remuneration 
Policy period based on environmental and sustainability 
performance. We would anticipate consulting further with 
Shareholders before introducing these.

 − Including flexibility within the Policy for the threshold level of 

vesting under the LTIP to be up to 25 per cent of the maximum  
(i.e. 50 per cent of salary) in line with typical market practice.  
Under the current policy, threshold vesting under the LTIP is up 
20.625 per cent of maximum (i.e. 41.25 per cent of salary).

 − The current Remuneration Policy gives the Committee discretion 
to amend any formulaic bonus outturn which does not reflect the 
Committee’s assessment of overall business performance. 
Reflecting the updated Code, this will be expanded to permit the 
exercise of discretion in a set of wider circumstances, including 
where the formulaic outturn is not appropriate in the context of 
circumstances that were unexpected or unforeseen at the date  
of grant (or any other reasons at the discretion of the Committee). 
A similar discretion will be added for the LTIP.

 − Confirming that LTIP awards (including dividend equivalents)  
will normally be settled in shares, with cash settlement only to  
be applied where the circumstances make that appropriate –  
for example where there is a regulatory restriction on the delivery 
of shares, or in respect of the tax liability arising in relation to  
the award. 

 − The malus and clawback ‘triggers’ will be extended to include 

corporate failure, serious reputational damage and material failure 
of risk management, which in practice has been applied since 2019.

 − Including additional flexibility to pay tax on benefits for the 

Non-Executive Directors.

 − Increasing the maximum variable remuneration on recruitment 

from 400 per cent of salary to 415 per cent of salary to reflect the 
increase in annual bonus maximum and existing exceptional LTIP 
limit of 250 per cent of salary.

Alignment of the Remuneration Policy with the Code

In determining the new Remuneration Policy, the Committee took into account the principles of clarity, simplicity, risk, predictability, proportionality 
and alignment to culture, as set out in the Code.

Principle
Clarity: remuneration arrangements should be 
transparent and promote effective engagement  
with Shareholders and the workforce.

Simplicity: remuneration structures should avoid 
complexity and their rationale and operation should  
be easy to understand.
Risk: remuneration arrangements should ensure 
reputational and other risks from excessive rewards,  
and behavioural risks that can arise from target-based 
incentive plans, are identified and mitigated.

Predictability: the range of possible values of rewards  
to individual Directors and other limits or discretions 
should be identified and explained at the time of 
approving the Remuneration Policy. 
Proportionality: the link between individual awards, the 
delivery of strategy and the long term performance of the 
Company should be clear. Outcomes should not reward 
poor performance.

Alignment to Culture: incentive schemes should drive 
behaviours consistent with Company purpose, values  
and strategy. 

Commentary

We operate simple variable pay arrangements, which are subject to clear performance 
measures aligned with the Group’s strategy and the interests of all stakeholders.

Details of our remuneration arrangements are disclosed clearly and concisely.

Both the annual bonus and LTIP are subject to malus and clawback provisions. This allows the 
Committee to have appropriate regard to risk considerations. 

Annual bonus deferral has been introduced for new Executive Directors for 2021/22 onwards 
providing longer term alignment with Shareholders’ interests. The current Executive Directors’ 
current shareholdings are each in excess of 750 per cent of salary and provides sufficient 
alignment between Executive Director and Shareholder interests in the long-term.

The Committee also has discretion to override formulaic outcomes, which may not accurately 
reflect the underlying performance of the Group.

Details of the range of possible values of rewards and other limits or discretions can be found 
on page 95.

We believe total remuneration should fairly reflect performance of the Executive Directors 
and the Group as a whole, taking into account underlying performance and shareholder 
experience.

The Committee considers the approach to wider workforce pay and policies when 
determining the Directors’ Remuneration Policy to ensure that it is appropriate in this context.

In determining the Remuneration Policy, the Committee was clear that this should drive the 
right behaviours, reflect our values and support the Company purpose and strategy. The 
Committee will review the remuneration framework regularly so that it continues to support 
our strategy.

Executive Director pay and the broader workforce

The Committee recognises that an understanding of broader workforce 
pay and conditions can be helpful in relation to considering executive pay 
along with other relevant factors. The Committee receives information 
on the annual salary review across the Group, gender pay and CEO pay 
ratios together with the principles that are applied in relation to broader 
incentive schemes operated in the Group. The Committee also 
considers outcomes in relation to the wider Senior Management team 
when considering outcomes for the Executive Directors. The Group also 
operates works committees and employee surveys to obtain employee 
feedback on all areas of the Group’s business and has appointed Tim 
Smith as its designated Non-Executive Director to enhance existing 
engagement methods.

staff. The Company considers the CEO median pay ratio is consistent 
with the Company’s wider policies on employee pay, reward and progression 
and is reflective of the sector that the Company operates in. Further 
information is given on page 106.

Ongoing engagement by the Chairman, Chief Executive and Chief 
Financial Officer has ensured that key Shareholders have been regularly 
updated on progress and performance throughout the year. On behalf of 
the Board, I would like to thank Shareholders for their continued support. 
Should you have any questions on, or would like to discuss any  
further aspect of, our remuneration strategy I can be contacted at  
kate.allum@cranswick.co.uk.

CEO pay ratios

The Company aims to provide a competitive remuneration package 
which is appropriate to promote the long-term success of the Company 
and applies this policy fairly and consistently to attract and motivate 

Kate Allum

Chair of the Remuneration Committee
18 May 2021

*2021 bonuses

Measure

Adjusted Group profit before tax

Bonus payable (% of salary)

Threshold

Maximum

Actual

£104.2m

£116.6m

£134.4m

20%

150%

150%

Note: Adjusted Group profit before tax targets are stated before deduction of bonuses paid to Executive Directors and the Chief Operating Officer, 
associated employers NI and non-trading items. 

92

Cranswick plc | Annual Report & Accounts 2021

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93

Corporate GovernanceRemuneration Committee Report continued
Remuneration at a Glance

Our performance during the year 

Adjusted profit before tax  

Adjusted earnings per share  

+12.1%

Like-for-like revenue increase to £1,869.5m.

+3.5%

(£’m)

£129.7m

(p)

199.3p

2021

2020

2019

129.7

102.3

92.0

2021

2020

2019

199.3

156.4

144.3

Share price increase to 3,600p at 27 March 
2021.

Total shareholder return

700

600

500

400

300

200

100

0

2011

2012

2013

2014

2015

2016

2017

2018

2019

2020

2021

  Cranswick 

 FTSE All Share 

 FTSE 350 Food Producers

Remuneration in 2021

The Committee ensures that executive remuneration targets are stretching, aligned to business strategy to drive long-term Shareholder value  
and reflect the performance of the business during the period under review. Executive Directors’ rewards (excluding base salary and benefits)  
are two-fold: short term by way of a cash bonus; and longer term by way of share awards under the Company’s Long Term Incentive Plan (LTIP).

Martin Davey

Adam Couch

Mark Bottomley

Jim Brisby

314

34

63

–

510

3
924

669

32

134

1,004

1,031

–
2,870

442

31

88

664

682

–
1,907

442

31

88

664

682

34
1,941

Salary

Benefits

Pension

Bonus

LTIP

SAYE
Total

Outcomes

Achieved adjusted Group profit before tax of £129.7 million – 100 per cent of the maximum bonus 
opportunity achieved (150 per cent of salary). Performance measured over the three-year period 
ended 27 March 2021, EPS growth was RPI +10.25 per cent, and TSR was ranked in the 67th 
percentile of its comparator group. LTIP awards made in August 2018 will therefore vest in August 
2021 in full in respect of the EPS element and at 53.5 per cent of the maximum in respect of the 
TSR element, in aggregate 76.75 per cent of the maximum (115.1 per cent of salary).

Targets 

Bonus

100%

Adjusted profit before tax

LTIP

50%

EPS

50%

Relative TSR

  Read more: see page 103 for more 

details.

Remuneration for 2022

Salary

Bonus

LTIP awards

Directors’ salaries (other than Martin Davey) increased by 8% taking into 
account material change in scale and complexity of the business and future 
growth ambitions.

Subject to shareholder approval, opportunity increased from 150% to 165% 
of salary for 2021/22. Commensurate with an increase in bonus opportunity 
is the stretch in performance targets. Stretching target – unchanged from 
previous years at 100% on Adjusted Group profit before tax.

Opportunity unchanged at 200% of salary for 2021/22.
Stretching target – unchanged from previous years at 50% on EPS and 50% 
on relative TSR.

Over 93%

of total votes cast in favour of the 
Remuneration Committee’s Report  
at last year’s AGM.

Illustration of Application of Remuneration Policy for 2021/22

The following chart illustrates the potential pay opportunities for the Executive Directors under three different performance scenarios for the year 
ending 26 March 2022. The chart has also been amended to illustrate potential pay opportunities reflecting an assumed 50 per cent increase in the 
share price across the performance period.

4,097

16%

3,426

39%

33%

4,500

4,000

3,500

3,000

2,500

0
0
0
£

2,000

29%

34%

2,720

16%

2,276

33%

39%

2,162

31%

27%

29%

34%

897

22%

27%

42%

100%

2,720

16%

2,276

33%

39%

29%

34%

1,440

31%

27%

604

1,440

31%

27%

604

22%

27%

42%

100%

22%

27%

42%

100%

+50% SP

Maximum

On Target

Fixed

+50% SP

Maximum

On Target

Fixed

+50% SP

Maximum

On Target

Fixed

Adam Couch

Mark Bottomley

Jim Brisby

1,500

1,000

500

0

 Fixed Pay   Bonus   LTIP (no share price growth)   LTIP (+50% share price growth)

In illustrating the potential reward, the following assumptions have been made:

Minimum performance

Performance in line with 
expectations

Maximum performance

Maximum performance  
plus share price increase

Fixed pay

Annual bonus

No bonus

LTIP

No LTIP vesting

Base salary effective at 1 May 2021, 
employer pension contributions 
fixed at the monetary amount paid 
for the year ended 27 March 2021, 
and benefits disclosed in the single 
figure table for the year ended 
27 March 2021.

Bonus equal to 50% of the 
opportunity is earned  
(i.e. 82.5% of salary).

Bonus equal to 165%  
of salary is earned.

Bonus equal to 165%  
of salary is earned.

LTIP vests as to 50% of the 
maximum award (100% of salary).

LTIP vests in full (200% of salary).

LTIP vests in full (200% of salary)  
plus an assumed 50% increase  
in the share price.

94

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95

Corporate GovernanceRemuneration Committee Report continued
Remuneration Policy

This part of the Directors’ Remuneration Report sets out the Directors’ Remuneration Policy (the ’Policy’) which, subject to Shareholder approval at 
the 2021 AGM, shall take binding effect from the close of that meeting. A summary of the proposed changes to the Policy is set in the Remuneration 
Committee Chair’s statement on page 91 to 93.

Link between Policy, strategy and structure

Our remuneration policy is principally designed to align the interests of Executive Directors and Senior Executives with the Company’s strategic 
vision and the creation of sustainable long-term value for our stakeholders without encouraging excessive levels of risk taking. The Policy is intended 
to remunerate our Executive Directors competitively and appropriately for effective delivery of this and allows them to share in this success and the 
value delivered to Shareholders. The principles and values that underpin the remuneration strategy are applied on a consistent basis for all Group 
employees. It is the Group’s policy to reward all employees fairly, responsibly and by reference to local market practices, by providing an appropriate 
balance between fixed and variable remuneration.

The remuneration package is in two parts, to provide competitive total remuneration:
•  a non-performance part represented by fixed remuneration (basic salary, pension and benefits); and
•  a significant performance-related element in the form of an annual bonus and long-term share-based awards.

The details of individual components of the remuneration package are set out below:

Purpose and link to strategy Operation
Base salary

Performance metrics

Maximum entitlement

To provide a market 
competitive base 
salary to attract and 
retain executives.

Base salaries are ordinarily reviewed annually 
taking into account a number of factors 
including (but not limited to):
• 

the individual’s skills, experience and 
responsibilities;

•  pay increases within the Group more 

generally; and

•  performance, group profitability and 

prevailing market conditions.

While no formal 
performance 
conditions apply,  
an individual’s 
performance in role  
is taken into account 
in determining any 
salary increase.

Any changes will usually take effect from 1 May.

Pension

To provide a 
framework to save for 
retirement.

Executive Directors are entitled to non-
contributory membership of the Group’s 
defined contribution pension scheme.

N/A

Alternatively, at their option, Executive 
Directors may receive a cash payment  
in lieu of pension contribution, subject  
to the normal statutory deductions  
(or a combination thereof).

Pension contributions may also be made  
in lieu of salary.

Whilst there is no maximum salary, increases 
will normally be within the range of salary 
increases awarded (in percentage of salary 
terms) to other employees in the Group.

However, higher increases may be awarded 
in appropriate circumstances, such as:
•  an increase in scope of the role or the 

individual’s responsibilities;

•  where an individual has been appointed to 
the Board at a lower than typical market 
salary to allow for growth in the role, in 
which case larger increases may be 
awarded to move salary positioning to a 
typical market level as the individual gains 
experience;

•  change in size and complexity of the 

Group; and/or

•  significant market movement.

Such increases may be implemented over 
such time period as the Committee deems 
appropriate.

For Executive Directors appointed after 
1 April 2021, a Company contribution and/or 
cash payment in lieu not exceeding the 
contribution available to the majority of the 
Group’s wider workforce.

For Executive Directors appointed before 
1 April 2021, a Company contribution and/or 
cash payment in lieu will be fixed at their 
entitlements as at 31 March 2021 for two 
years, then reduced to 10 per cent of salary 
by 1 April 2023.

Purpose and link to strategy Operation
Benefits

Performance metrics

Maximum entitlement

To provide market 
competitive benefits 
as part of the 
remuneration 
package.

N/A

Market competitive benefits principally 
comprise health insurance (which may  
include coverage for the Director’s spouse/
partner and dependent children), life insurance, 
income protection insurance, personal tax 
advice, pension advice and Company car 
allowance or the provision of a Company car 
and running costs.

Whilst the Committee has not set an 
absolute maximum on the level of benefits 
Executive Directors may receive, the value is 
set at a level which the Committee considers 
to be appropriately positioned, taking into 
account relevant market levels based on the 
nature and location of the role and individual 
circumstances.

The bonus will  
be based on the 
achievement  
of targets with 
stretching 
performance 
measures and 
respective weightings 
(where more than one 
measure is used) set 
each year dependent 
on the Group’s 
strategic priorities.

The maximum opportunity is 165 per cent  
of base salary.

Subject to the Committee’s discretion to 
override formulaic outcomes, the bonus  
for achieving threshold performance is  
20 per cent of maximum opportunity,  
rising up to 50 per cent of the maximum  
for on-target performance.

Subject to the Committee’s discretion to 
override formulaic outcomes, vesting of  
the bonus in respect of strategic measures 
or individual objectives will be between  
0 per cent and 100 per cent based on the 
Committee’s assessment of the extent  
to which the relevant metric or objective  
has been met.

Annual bonus

To incentivise and 
reward Executive 
Directors and Senior 
Executives for 
performance in the 
year against targets 
linked to the delivery 
of the Company’s 
strategic priorities.

Where deferral 
applies, this provides 
a retention element 
and direct alignment 
to Shareholders’ 
interests.

Additional benefits might be provided from 
time to time if the Committee decides payment 
of such benefits is appropriate. Reimbursed 
expenses may include a gross-up to reflect any 
tax or social security due in respect of the 
reimbursement.

Benefits are not pensionable.

Measures and targets are reviewed annually 
and any pay-out is determined by the 
Committee after the year end, based on 
performance against targets set for the 
financial period.

The Committee has discretion to amend the 
pay-out if it considers that the formulaic 
outcome does not reflect the Committee’s 
assessment of business performance, is not 
appropriate in the context of circumstances 
that were unexpected or unforeseen at the 
start of the relevant year, or is not appropriate 
in the context of other factors considered 
relevant by the Committee.

For Executive Directors appointed on or  
after the date on which this Policy becomes 
effective, one-third of any bonus earned will  
be deferred into shares for up to two years. 
Deferral of any bonus is subject to a de minimis 
limit of £10,000.

A greater proportion of the bonus may be deferred 
with the agreement of the Executive Director.

Additional shares may be awarded in respect  
of shares subject to deferred bonus awards to 
reflect the value of dividends which would have 
been paid on those shares during the period 
from grant to release date (this payment may 
assume that dividends had been reinvested in 
shares on a cumulative basis). Bonuses are 
non-pensionable.

Recovery provisions apply as referred to on 
page 99.

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Purpose and link to strategy Operation
Share-based awards

Performance metrics

Maximum entitlement

Purpose and link to strategy Operation
Fees and benefits payable to Non-Executive Directors

Performance metrics

Maximum entitlement

A Save As You Earn 
(SAYE) share scheme 
is available to all 
eligible employees.

N/A

Subject to approval by the Board, SAYE options 
are made available to eligible staff, including 
Executive Directors, in accordance with the 
scheme rules which reflect the applicable 
legislation with an option exercise price which 
may be set at a discount of up to 20 per cent  
to the share price when the option is offered.

LTIP

Long Term incentive 
(LTIP) awards provide 
a clear link between 
the remuneration of 
Executive Directors 
and the creation  
of value for 
Shareholders by 
rewarding the 
achievement of 
longer term strategic 
priorities aligned to 
Shareholder interests.

The LTIP awards may take the form of nil  
(or nominal) cost share options or  
conditional awards.

The Committee may at its discretion structure 
awards as qualifying LTIP awards, consisting of 
a tax qualifying CSOP option with an exercise 
price equal to the market value of a share at the 
date of grant and an ordinary nil-cost LTIP 
award, with the ordinary award scaled back at 
exercise to take account of any gain made on 
exercise of the CSOP option.

Awards will usually vest following the 
assessment of the applicable performance 
measures. Awards held by Executive Directors 
are then subject to a two year holding period 
which may be structured as either: (1) the 
Executive Director being entitled to acquire the 
shares once vested, but, other than as regards 
sales to cover tax, being prevented from selling 
shares until the end of the holding period; or (2) 
the Executive Director being prevented from 
acquiring shares until the end of the holding 
period. If a holding period is structured on the 
latter basis, additional shares may be awarded  
in respect of vested shares to reflect the value  
of dividends paid on shares from the start of  
the holding period until the date on which the 
Executive Director is entitled to acquire shares 
(this payment may assume that dividends have 
been reinvested in shares on a cumulative basis).

The Remuneration Committee has discretion 
to amend pay-outs if it considers that the 
formulaic output does not reflect its 
assessment of performance, is not appropriate 
in the context of circumstances that were 
unexpected or unforeseen at the date of grant, 
or is not appropriate in the context of other 
factors considered relevant by the 
Remuneration Committee.

Performance 
measures for LTIP 
awards are typically 
assessed over a 
period of three years 
and will include 
financial measures 
(which may include, 
but are not limited  
to EPS growth and 
relative TSR) and  
may include  
strategic/individual 
performance 
measures (which  
may include ESG 
measures). At least  
80 per cent of the 
award will be subject 
to performance 
measures based on 
financial measures. 
Where more than one 
measure is used, the 
weightings will be 
determined by the 
Committee taking 
into account the 
Company’s key 
strategic priorities.

Subject to the 
Committee’s 
discretion to override 
formulaic outturns, 
threshold vesting  
will not be at more 
than 25 per cent  
of maximum. The 
award vests in full  
for maximum 
performance.

To pay fees at a level 
that reflects market 
conditions and are 
sufficient to attract 
and retain individuals 
of the appropriate 
calibre.

The limit on monthly savings and maximum 
discount that may be applied in setting the 
exercise price will be determined in 
accordance with the applicable tax legislation 
from time to time and will be the same for the 
Executive Directors as for other eligible 
employees. At the date of approval of this 
Policy the maximum saving is £500 per month 
and the maximum discount is 20 per cent.

The normal maximum award level under  
the LTIP in respect of any financial year is  
200 per cent of base salary. In exceptional 
circumstances this can be increased to  
250 per cent of base salary.

If a qualifying LTIP award is granted, the value 
of shares subject to the CSOP option will not 
count towards the limits referred to above, 
reflecting the provisions for scale back of the 
ordinary LTIP award.

The fees of the Non-Executive Directors  
are determined by the Board and reviewed 
periodically.

N/A

Fees are set taking into account the 
responsibilities of the role and the expected 
time commitment.

On appointment, a Non-Executive Chairman’s, 
fees would be determined by the Committee.

Non-Executive Directors are paid a basic  
fee with additional fees paid for other Board 
responsibilities or roles or time commitment, 
such as chairing Committees, for holding the 
role of Senior Independent Director or 
designated Non-Executive Director with 
responsibility for engaging with the workforce.

Non-Executive Directors are not eligible to 
participate in any of the Group’s share schemes, 
incentive schemes or pension schemes.

Non-Executive Directors may be eligible to 
receive benefits such as travel costs and other 
reasonable expenses. Reimbursed expenses 
may include a gross-up to reflect any tax or 
social security due in respect of the 
reimbursement.

Recovery provisions

Shareholding requirement during employment

The annual bonus and LTIP are subject to recovery provisions as set  
out below.

Malus provisions apply which enable the Remuneration Committee to 
determine before the payment of an annual bonus or the vesting of an 
LTIP award, that the bonus opportunity or LTIP award may be cancelled 
or reduced.

Clawback provisions apply which enable the Remuneration Committee 
to determine for up to two years following the payment of a cash bonus 
or the vesting of an LTIP award, that the amount of the bonus paid  
may be recovered (and any deferred bonus award may be reduced or 
cancelled, or recovery may be applied to it if it has been exercised) and 
the LTIP award may be cancelled or reduced (if it has not been exercised) 
or recovery may be applied to it (if it has been exercised).

To promote alignment between Executive Directors’ and Shareholders’ 
interests, the Committee has adopted a formal shareholding requirement 
for Executive Directors. Each Executive Director is required to hold 
shares acquired through the LTIP and any deferred bonus award (after 
sales to cover tax and costs) until the value of their total shareholding  
is equal to 200 per cent of their annual base salary.

Where an LTIP is subject to a holding period on the basis that the Executive 
Director is prevented from acquiring shares until the end of the holding 
period, the vested shares count towards the shareholding requirement, 
on a net of assumed tax basis.

Shares subject to a deferred bonus award count towards the shareholding 
requirement, on a net of assumed tax basis.

Shareholding requirement post-employment

The malus and clawback provisions may be applied in the event of 
misstatement, performance error and misconduct by a participant, 
material risk management failure, serious reputational damage or 
material corporate failure.

The Committee has adopted a post-employment shareholding requirement. 
Shares are subject to this requirement only if they are acquired from LTIP 
or deferred bonus awards granted after 1 April 2021. Shares purchased 
by an Executive Director are not subject to this requirement.

Malus and clawback may be applied to any CSOP option granted under 
the LTIP to the extent permitted by the applicable tax legislation. 

Differences in Policy on remuneration of Executive Directors from 
policy on remuneration of employees generally

The Company aims to provide a remuneration package that is market 
competitive and which reflects responsibility and role scope. Accordingly 
Executive Directors have a greater weighting towards long-term and 
performance based remuneration.

For the first 12 months after cessation of employment, such of their 
relevant shares as have a value at cessation equal to 200 per cent of 
salary (or if less all of their relevant shares) and in the following 12 months, 
retain such of their relevant shares as have a value at cessation equal to 
100 per cent of salary (or if less all of their relevant shares).

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Corporate GovernanceRemuneration Committee Report continued

Annual bonus performance targets

The structure of the performance targets applicable to annual bonus 
awards to be made in a particular year will ordinarily be set out in the 
implementation section of the Annual Report on Remuneration which 
precedes that year rather than in this Remuneration Policy report. The 
actual targets will not be disclosed in advance as they are considered to 
be commercially sensitive information; however, the details will be 
disclosed retrospectively, provided they are not considered commercially 
sensitive at that time.

Historically, Group profit before tax (PBT), as adjusted for acquisitions, 
disposals and other non-trading items, was the sole metric against which 
the annual bonus award was assessed. Although there is currently no 
intention to move away from PBT, the Policy has flexibility for the 
Committee to introduce other financial and/or strategic measures, if 
deemed necessary, to provide an appropriately balanced and stretching 
incentive. Again, such metrics will ordinarily be disclosed in the 
implementation section.

The Committee may vary or substitute any performance measure or 
target where it considers it would be appropriate to do so (for example, to 
reflect a change in strategy, a material acquisition and/or divestment of a 
Group business or a change in prevailing market conditions), provided 
that any such variation is fair and reasonable and, in the opinion of the 
Committee, would not make the measure materially less demanding. 
The Committee will assess performance on a fair and consistent basis 
from year to year. If the Committee was to make such a variation or 
substitution, an explanation would be given in the next Directors’ 
Remuneration Report.

LTIP performance targets

Performance measures for LTIP awards will be based on financial 
measures, with the chosen measures determined by the Committee 
taking into account strategic priorities. Our current use of EPS and 
relative TSR, weighted equally, ensures an appropriate link to our financial 
KPIs along with a link to our performance relative to that of peer 
companies. The Policy provides flexibility to include strategic/individual 
performance measures (which may include ESG measures). At least 80 
per cent of the award will be subject to performance measures based on 
financial measures.

The Committee may vary or substitute any performance measure or 
target where it considers it would be appropriate to do so (for example, to 
reflect a change in strategy, a material acquisition and/or divestment of a 
Group business or a change in prevailing market conditions), provided 
that any such variation is fair and reasonable and, in the opinion of the 
Committee, would not make the measure materially less demanding. 
The Committee will assess performance on a fair and consistent basis 
from year-to-year. If the Committee was to make such a variation or 
substitution, an explanation would be given in the next Directors’ 
Remuneration Report.

Operation of share plans

The Committee retains discretion to operate the Company’s share plans 
in accordance with the plan rules, including the ability to adjust the 
number of shares subject to awards in the event of a variation in share 
capital, or other relevant event and to settle awards in cash or to grant 
awards as rights to cash payments calculated by reference to a notional 
number of shares. Although the Committee would only settle an 
Executive Directors’ award in cash in appropriate circumstances, such as 
where there is a regulatory restriction on the delivery of shares or as 
regards the tax liability arising in respect of the award.

Recruitment remuneration policy

When determining appropriate remuneration arrangements, the 
Committee may include other elements of pay which it considers are 
appropriate. However, this discretion is capped and is subject to the limits 
referred to below.
•  Base salary will be set at a level appropriate to the role and the 

experience of the Executive Director being appointed. This may 
include agreement on future increases up to a market rate, in line with 
increased experience and/or responsibilities, subject to good 
performance, where it is considered appropriate.

•  Pension will only be provided in line with the above Policy.
•  The Committee will not offer non-performance-related incentive 

payments (for example a ‘guaranteed sign-on bonus’).

•  Other elements may be included in the following circumstances:

 − an interim appointment being made to fill an Executive Director 

role on a short-term basis;

 − if exceptional circumstances require that the Chairman or a 
Non-Executive Director takes on an executive function on a 
short-term basis;

 − if an Executive Director is recruited at a time in the year when it 

would be inappropriate to provide a bonus or long-term incentive 
award for that year as there would not be sufficient time to assess 
performance. Subject to the limit on variable remuneration set out 
below, the quantum in respect of the months employed during the 
year may be transferred to the subsequent year so that reward is 
provided on a fair and appropriate basis;

 − if the Director will be required to relocate in order to take up the 

position, it is the Company’s policy to allow reasonable relocation, 
travel and subsistence payments. Any such payments will be at the 
discretion of the Committee.

• 

• 

·The Committee may also alter the performance measures, 
performance period, vesting period, deferral period and holding 
period of the bonus or LTIP, subject to the plan rules, if the Committee 
determines that the circumstances of the recruitment merit such 
alteration. The rationale will be clearly explained in the next Directors’ 
Remuneration Report.
·The maximum level of variable remuneration which may be granted 
(excluding ‘buyout’ awards as referred to below) is 415 per cent of 
salary.

The Committee may make payments or awards in respect of appointing 
an Executive Director to ‘buyout’ remuneration arrangements forfeited 
on leaving their previous employer. In doing so, the Committee will take 
into account relevant factors including any performance conditions 
attached to the forfeited arrangements and the time over which they 
would have vested. The Committee will generally seek to structure 
‘buyout’ awards or payments on a comparable basis to the remuneration 
arrangements forfeited. Any such payments or awards are excluded from 
the maximum level of variable remuneration referred to above. ‘Buyout’ 
awards will ordinarily be granted on the basis that they are subject to 
forfeiture or ‘clawback’ in the event of departure within 12 months of 
joining Cranswick, although the Committee will retain discretion not to 
apply forfeiture or clawback in appropriate circumstances.

Any share awards referred to in this section will be granted as far as 
possible under Cranswick’s existing share plans. If necessary and subject 
to the limits referred to above, recruitment awards may be granted 
outside of these plans as permitted under the Listing Rules which will 
allow for the grant of awards to facilitate, in unusual circumstances, the 
recruitment of an Executive Director.

Where a position is filled internally, any ongoing remuneration obligations 
or outstanding variable pay elements shall be allowed to continue in 
accordance with their terms.

When appointing a new Executive Director, the Committee will typically 
align the remuneration package with the above Policy.

Fees payable to a newly appointed Chairman or Non-Executive Director 
will be in line with the policy in place at the time of appointment.

Policy on payment for loss of office

Individual Directors’ eligibility for the various elements of remuneration is set out below:

Provision

Treatment upon loss of office

Fixed 
remuneration

Annual bonus

LTIP

Salary/fees, benefits and pension contributions/salary supplement will be paid to the date of termination. The Company 
may make a payment in lieu of notice at any time after notice has been given by either the Company or the Director.  
This payment would include basic salary for the unexpired period of notice and may also include benefits (including pension 
contributions or applicable salary supplement or contribution in lieu of salary) for that period. Alternatively, benefits may 
continue to be provided for the duration of the notice period that would otherwise have applied.

This will be reviewed on an individual basis and the decision whether or not to award a bonus in full or in part will be dependent 
upon a number of factors including the circumstances of their departure and their contribution to the business during the 
bonus period in question. Any bonus payment would typically be pro-rated from time in service to termination and paid at 
the usual time (although the Committee retains discretion to pay the bonus earlier in appropriate circumstances) and to vary 
the application of (or disapply) time-based prorating.

Any outstanding deferred bonus awards would typically continue (other than in the event of summary dismissal where  
the entitlement would lapse) and vest at the originally anticipated date, although the Remuneration Committee retains 
discretion to release any such award at the date of cessation or at an alternative date before the originally anticipated date.

Unvested LTIP awards will lapse on cessation of employment, unless cessation is as a result of death, injury, ill health, 
disability, redundancy, retirement with the agreement of the Company or other circumstances at the discretion of the 
Committee. In these ‘good leaver’ scenarios, awards will usually vest at the normal vesting date subject to the satisfaction  
of the performance conditions and, unless the Committee determines otherwise, a pro-rata reduction to reflect the 
proportion of the vesting period that has elapsed at the date of cessation. The Committee retains discretion to vest  
awards early (and to assess performance conditions early where relevant) and to waive the time based pro-rating reduction. 
The holding period would typically apply for the two-year period following vesting, although the Committee has discretion  
to vary the application of the holding period.

If an Executive Director ceases employment during the holding period relating to an LTIP award, the holding period will 
ordinarily continue to apply, unless cessation is due to the death of the Executive Director, although the Committee has 
discretion to bring it to an end earlier. In the event of death, the holding period would come to an end.

Other payments

In appropriate circumstances, payments may also be made in respect of accrued holiday pay, and outplacement and  
legal fees.

Change of control

Options under the SAYE scheme will vest on cessation in accordance with the plan rules, which do not allow for  
discretionary treatment.

In the event of a change of control, unvested awards under the LTIP will be released to the extent determined by the 
Committee taking into account the relevant performance conditions and, unless the Committee determines otherwise,  
the extent of vesting so determined shall be reduced to reflect the proportion of the vesting period that has elapsed. In the 
event of a change of control during the holding period relating to an award under the LTIP, that holding period shall come to 
an end.

Deferred bonus awards will vest in full on a change of control.

Options under the SAYE scheme will vest on a change of control.

Where appropriate the Committee would have regard to the departing 
Executive Director’s duty to mitigate loss. There are no express 
provisions within the Director’s service contracts for the payment of 
compensation or liquidated damages on termination of employment.

Where a ‘buyout’ or other award is made, the leaver provisions would be 
determined at the time of the award.

The Committee reserves the right to make additional exit payments 
where such payments are made in good faith in discharge of an existing 
legal obligation (or by way of damages for breach of such an obligation) or 
by way of settlement or compromise of any claim arising in connection 
with the termination of a Director’s office or employment.

The Non-Executive Directors are not entitled to compensation on 
termination of their appointment in excess of their outstanding fee 
entitlement.

Service contracts

The Committee’s current policy is not to enter into employment 
contracts with any element of notice period in excess of one year. 
Accordingly, each of the following Executive Directors has a one year 
rolling contract: Adam Couch commencing 1 May 2006 (revised 1 August 
2012), Mark Bottomley from 1 June 2009 and Jim Brisby from 26 July 
2010.

Non-Executive Directors

Each Non-Executive Director has an appointment letter – Kate Allum for 
three years from 1 July 2019, Mark Reckitt for three years from 1 May 
2020, Pam Powell and Tim Smith for three years from 1 April 2021 and Liz 
Barber for three years from 1 May 2021. The continuing appointments 
are subject to annual re-election at the Company’s AGM.

Copies of the service contracts and letters of appointment are held at the 
Company’s Registered Office and will be available for inspection at the 
AGM.

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Corporate GovernanceRemuneration Committee Report continued

Annual Report on Directors’ Remuneration

Legacy remuneration arrangements

Consideration of Shareholders’ views

Directors’ Remuneration (audited)

The Committee believes that ongoing dialogue with major Shareholders 
in relation to Executive Director remuneration is of key importance, and 
consulted with major Shareholders and investor agencies in relation to 
the new Remuneration Policy, finalising the proposals having regard to 
feedback received. The Committee will consider Shareholder feedback 
received on remuneration matters including issues raised at the AGM  
as well as any additional comments received during any other meeting 
with Shareholders. The Committee will seek to engage directly with 
major Shareholders and their representative bodies should any material 
changes be proposed to be made to the Remuneration Policy or made  
to the way the Remuneration Policy is implemented.

The Committee reserves the right to make any remuneration payments 
and/or payments for loss of office (including exercising any discretions 
available to it in connection with such payments) notwithstanding that 
they are not in line with the Policy set out above where the terms of the 
payment were agreed: (i) before the Policy set out in this 2021 Annual 
Report & Accounts came into effect, provided that the terms of payment 
were consistent with the Shareholder-approved Directors’ Remuneration 
Policy in force at the time they were agreed, or (ii) at a time when the 
relevant individual was not a director of the Company and, in the opinion 
of the Committee, the payment was not in consideration for the 
individual becoming a director of the Company. For these purposes 
‘payments’ includes the Committee satisfying awards of variable 
remuneration and, in relation to an award over shares, the terms of the 
payment are ‘agreed’ at the time the award is granted.

Pay and conditions elsewhere in the Group

The Committee does not directly consult with employees regarding the 
remuneration of the Executive Directors. However, when considering 
remuneration levels to apply, the Committee will take into account base 
pay increases, bonus payments and share awards made to the 
Company’s employees generally.

The following are the key aspects of how pay and employment conditions 
across the Group are taken into account when setting the remuneration 
of employees, including the Executive Directors:
• 

the Group operates within the UK food sector and has many 
employees who carry out demanding tasks within the business;
•  all employees, including Directors, are paid by reference to the  

market rate;

•  performance is measured and rewarded through a number of 

performance-related bonus schemes across the Group including  
LTIP share options for Executive Directors and Senior Executives;
•  performance measures are cascaded down through the organisation 

• 

• 

to individual businesses;
the Group offers employment conditions that are commensurate with 
a medium-sized quoted company, including high standards of health 
and safety and equal opportunities; and
the Group operates Save As You Earn share schemes which are open 
to all eligible employees including Executive Directors. (Approximately 
20 per cent of the workforce participate in the SAYE scheme).

The table below sets out the single figure remuneration details of the Directors for the reporting year:

Salary and fees

Benefits

Bonus

LTIP*

Pension

SAYE

Total

Total Fixed

Total Variable

£’000
Executive Directors

2021

2020

2021

2020

2021

2020

2021

2020

2021

2020

2021

2020

2021

2020

2021

2020

2021

2020

Mark Bottomley

Jim Brisby

Adam Couch

Martin Davey

442

442

669

314

430

430

651

314

31

31

32

34

33

32

664

664

646

646

682

682

740

740

88

88

86

86

34 1,004

979

1,031 1,118 134 130

33

–

–

510

570

63

63

–

34

–

3

27

1,907

1,962

–

1,941

1,934

49

2,870

2,961

–

924

980

561

561

835

411

549 1,346 1,413

548 1,380 1,386

815 2,035 2,146

410

513

570

1,867 1,825 128 132 2,332  2,271 2,905  3,168 373 365

37

76

7,642

7,837 2,368 2,322 5,274 5,515

Non-Executive Directors

Kate Allum

Mark Reckitt

Pam Powell

Tim Smith

59

59

51

59

59

59

51

58

228

227

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

59

59

51

59

59

59

51

58

59

59

51

59

59

59

51

58

228

227

228

227

–

–

–

–

–

–

–

–

–

–

Total

2,095 2,052 128 132 2,332 2,271 2,905 3,168 373 365

37

76

7,870 8,064 2,596 2,549 5,274 5,515

*  The values of the LTIP awards which vested in July 2020 have been updated for the actual share price on the date of vesting. In line with the regulations, the values for 2021 are based on the 

average share price over the three-month period to 27 March 2021 as these awards will not vest until August 2021 (see tables on page 104).

As reported last year, the Executive Directors had pay awards in the year effective from 1 May 2020 of:

Mark Bottomley
Jim Brisby
Adam Couch
Martin Davey

From 1 May 2020

£443,400
£443,400
£670,650
£314,250

2.8%
2.8%
2.8%
0%

In line with wider workforce 
In line with wider workforce 
In line with wider workforce
No change 

Benefits principally comprise health insurance, personal tax advice, pension advice and Company car allowance.

Pension consists of contributions of up to 20 per cent of base salary which are either paid into a defined contribution pension scheme or are received 
as a cash allowance in lieu of the pension contribution, or, as a combination of both. No Director has any entitlement or prospective entitlement under 
any defined benefit pension scheme.

The number of Directors who were active members of the money purchase pension scheme in the year was two (2020: two).

Non-Executive Directors are paid a basic fee with additional fees paid for chairing Committees and for the role of Senior Independent Director, which 
are reviewed triennially. The basic fee for Non-Executive Directors is £51,000. Additional fees of £8,000 are paid for chairing Committees, for the role 
of Senior Independent Director and Non-Executive Director designated to undertake workforce engagement. Where a Non-Executive Director 
undertakes more than one additional role a single fee of £8,000 is paid in respect of such roles.

Annual bonus arrangement (audited)

The bonus scheme in operation is based on the achievement of adjusted Group profit before tax targets which are set with regard to the Company’s 
budget, historical performance and market outlook for the year. There are four bonus profit targets triggering awards of 20 per cent, 50 per cent,  
100 per cent and 150 per cent of base salary with a straight line, pro-rata award for profits falling between the targets. 

No adjustment was made to bonus targets during the year.

The performance in the year, before charging bonus awards made to the Executive Directors and the Chief Operating Officer, was £134.4 million.  
This resulted in a bonus award of 150 per cent of salary as shown below. The Committee considers the level of pay-out is reflective of the overall 
performance of the Group in the year and is appropriate.

Group profit targets
Bonus payable

This award is reflected in the table above.

Threshold

£104.2m
20%

     On Target

£109m
50%

£113.4m
100%

Maximum

£116.6m
150%

Actual

£134.4m
150%

102

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103

Corporate GovernanceAnnual Report on Directors’ Remuneration continued

LTIP award vesting in respect of the 52 weeks ended 27 March 2021 (audited)

The Remuneration Committee makes awards under the LTIP in order to ensure that Executive Directors and Senior Management are involved  
in the longer term success of the Group. Options awarded can only be exercised if certain performance criteria are achieved by the Group.  
The performance criteria for the 2018 LTIP awards that will vest in August 2021 are as follows:
•  50 per cent of each award is subject to an EPS target measured against average annual increases in RPI over a three year period. The EPS target 
allows 18.75 per cent of the shares subject to the target to vest at an average annual outperformance above RPI of 3 per cent and 100 per cent  
of the shares to vest at an average annual outperformance of 9 per cent with outperformance between 3 and 9 per cent rewarded pro-rata.
•  50 per cent is aligned to a TSR target measured against a comparable group of companies over a three-year period. The TSR target allows  

22.5 per cent of the shares subject to the target to vest at the 50th percentile and 100 per cent at the 90th percentile with performance between 
the 50th and 90th percentiles rewarded pro-rata.

The comparison companies used are: Associated British Foods plc, AG Barr plc, Britvic plc, Carrs Milling Industries plc, Devro plc, Greencore Group 
plc, Hilton Food Group plc, Kerry Group plc, McBride plc, Premier Foods plc and Tate and Lyle plc. Given Dairy Crest Group plc delisted during the 
performance period it has been removed from the comparator group.

The Remuneration Committee decides whether performance conditions have been met and considers EPS and TSR to be the most appropriate 
measures of the long-term performance of the Group.

The value of the LTIP for the year ended 27 March 2021 relates to awards made in August 2018 with a performance criteria based on the three years 
ended 27 March 2021 that will vest in August 2021 calculated at the average price for the three months ended on 27 March 2021 of 3,482 pence.  
Over the three-year performance period the EPS element of the award, based on the criteria set above, gave an outperformance of 10.25 per cent 
over the average increase in RPI so achieving a 100 per cent award. For the TSR element of the award, measured against a comparable group of 
companies, the business achieved an increase of 34.2 per cent and put the Company fifth in its comparative group which was at the 67th percentile 
achieving an award of 53.5 per cent. The total award of 76.75 per cent of maximum (115.1 per cent of salary) is reflected in the table on page 103, and 
below. The Committee considers the level of pay-out is reflective of the overall performance of the Group over the three-year performance period 
ended 27 March 2021 and is appropriate.

Date of grant

Options granted 

Vesting performance

Shares awarded

Average share price

Value of shares

Mark Bottomley
Jim Brisby
Adam Couch
Martin Davey

1 August 2018
1 August 2018
1 August 2018
1 August 2018

25,500
25,500
38,600
19,100

76.75
76.75
76.75
76.75

19,571
19,571
29,626
14,659

3,482p
3,482p
3,482p
3,482p

£681,462
£681,462
£1,031,577
£510,426

The 2018 LTIP awards with performance period ended 27 March 2021, were granted on 1 August 2018 when the share price was 3,320 pence. The three 
month average share price ended on 27 March 2021 was 3,482 pence. This equated to an increase in value of 162 pence per share due to vest in August 
2021. The proportion of the value attributable to share price growth is therefore 5 per cent. The Committee did not exercise discretion in respect of the 
share price appreciation.

True-up of awards vested in respect of the 52 weeks ended 28 March 2020 for share price on vesting date (audited)

The value of the LTIP for the 52 weeks ended 28 March 2020 relates to awards, made in 2017, with a performance criteria based on the three years 
ended 28 March 2020 that vested in July 2020, updated for the actual vesting share price of 3,596 pence. The EPS element of the award achieved  
98 per cent of its performance target and 100 per cent was achieved under the TSR measure giving an overall award of 99 per cent (148.5 per cent  
of salary) and this is reflected in the 2020 column of the table on page 103 and in the table below.

Details of the performance targets for the LTIP granted during the year ended 2021 are as follows:

Average annual percentage growth in EPS

RPI + 3% p.a.
Growth between RPI + 3% p.a. and RPI + 9% p.a.
RPI + 9% p.a.

TSR performance

Median
Between median and upper decile
Upper decile

Vesting percentage 

18.75%
Straight-line vesting
100%

Vesting percentage 

22.5%
Straight-line vesting
100%

The Committee has discretion to reduce the extent of vesting in the event that it considers that performance against either measure is inconsistent 
with the overall financial or non-financial performance of the Group over the performance period.

SAYE (audited)

The value of the SAYE options relates to awards granted three, five or seven years ago that have had their full contribution paid by the Executive 
Director and have been exercised in the year. The awards exercised in 2021 by Martin Davey and Jim Brisby had an exercise prices of 2,565 pence and 
1,187 pence and a market value of 3,412 pence and 3,826 respectively. The notional gains are shown in the 2021 column of the table on page 107.

Payments to past Directors (audited) 

There have been no payments made to past Directors or payments made for loss of office in the year.

Performance graph – Total Shareholder Return (unaudited)

The graph below shows the percentage change (from a base of 100 in March 2011) in the TSR (with dividends reinvested) for each of the last ten years 
on a holding of the Company’s shares against the corresponding change in a hypothetical holding in the shares of the FTSE 350 Food Producers and 
Processors Price Index (FTSE FPP) and the FTSE All Share Index (FTSE All Share). The FTSE FPP and the FTSE All Share were chosen as representative 
benchmarks of the sector and the market as a whole for the business. 

Total Shareholder return

700

600

500

400

300

200

100

0

The 2017 LTIP awards with performance period ended 28 March 2020, was granted on 1 June 2017 when the share price was 2.960p. Based on the 
vesting share price, this equated to an increase in value of 636 pence per share. The Committee did not exercise discretion in respect of the share 
price appreciation. 

2011

2012

2013

2014

2015

2016

2017

2018

2019

2020

2021

  Cranswick 

 FTSE All Share 

 FTSE 350 Food Producers

Date of grant

Options awarded

Value of award as at 28 March 2020  
based on an average price of 3,482p 

Value of award when vested in  
July 2020 at the market price of 3,596p

Mark Bottomley
Jim Brisby
Adam Couch
Martin Davey

1 June 2017
1 June 2017
1 June 2017
1 June 2017

20,592
20,592
31,086
15,840

£717,013
£717,013
£1,082,415
£551,549

£740,488
£740,488
£1,117,853
£569,606

LTIP awards granted during the year ended 27 March 2021 (audited)

Details of the nil-cost LTIP options granted in the year under the LTIP are set out below:

Date  
of grant

Basis  
of award

Mark Bottomley
Jim Brisby
Adam Couch

1 July 2020
1 July 2020
1 July 2020

200% of salary
200% of salary
200% of salary

Number  
of shares

24,900
24,900
37,700

Share price  
at grant*

3,563p
3,563p
3,563p

Face value  
of shares

£887,187
£887,187
£1,343,251

Vesting at  
minimum 
performance

End of  
performance  
period

20.6% 25 March 2023
20.6% 25 March 2023
20.6% 25 March 2023

* Based on the average of the mean high/low share price for the three days preceding the grant date of the options.

The table below illustrates the change in the total CEO remuneration over a period of ten years, with the bonus awards in those years and the LTIP 
vesting awards set against a percentage of the maximum available.

£’000

2012

2013

2014

2015

2016

2017

2018

2019

2020

2021

Base salary
Benefits
Pension
Bonus
LTIP
SAYE
CEO total remuneration
Bonus award against maximum opportunity
LTIP vesting against maximum opportunity

508
28
102
453
243
6
1,340
56%
93%

505
28
86
639
171
7
1,436
80%
43%

542
31
108
252
149
–
1,082
31%
25%

562
29
112
843
825
–
2,371
100%
87%

588
29
118
882
1,148
38
2,803
100%
100%

599
31
120
898
1,341
–
2,989
100%
100%

616
32
123
925
1,793
–
3,489
100%
100%

635
33
127
240
840
–
1,875
25%
80.5%

651
34
130
979
1,118
49
2,961
100%
99%

669
32
134
1,004
1,031
–
2,870
100%
77%

Bernard Hoggarth was the Chief Executive up to August 2012 and from that date Adam Couch has fulfilled that role. The 2013 figures are the sum of 
the remuneration received by both Directors in that year.

104

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Cranswick plc | Annual Report & Accounts 2021

105

Corporate GovernanceAnnual Report on Directors’ Remuneration continued

Annual percentage change in remuneration of Directors and employees (unaudited)

The table below shows the percentage change in each Director’s salary/fees, benefits and bonus between the year ended 28 March 2020 and the 
year ended 27 March 2021, and the average percentage change in the same remuneration over the same period in respect of the employees of the 
Company on a full time equivalent basis. 

Outstanding share awards (audited)

The interests of the Executive Directors in the LTIP and SAYE schemes were as follows:

Long Term Incentive Plan (audited)

The average employee change has been calculated by reference to the mean of employee pay. 

Average 

employee* Mark Bottomley

Jim Brisby

Adam Couch

Martin Davey

Kate Allum

Mark Reckitt

Pam Powell

Tim Smith

Mark Bottomley

Salary/fees
Benefits
Bonus

+6.6%
-2.3%
+12.1%

+2.8%
-3.7%
+2.8%

+2.8%
-0.7%
+2.8%

+2.8%
–5.7%
+2.6%

–
+2.6%
–

–
n/a
n/a

–
n/a
n/a

–
n/a
n/a

+1.1%
n/a
n/a

* 

Includes the impact of pay awards and growth in employee numbers.

Chief Executive pay ratio (unaudited)

The table below shows the pay ratio based on total remuneration and salary of the Chief Executive to the 25th, 50th and 75th percentile of all 
permanent UK employees of the business.

Year

2020
2021

2021

Salary
Total Remuneration

Method*

25th percentile pay ratio

Median pay ratio

75th percentile pay ratio

Option A
Option A

120:1
112:1

Chief Executive

25th percentile

669
2,870

20
26

101:1
95:1

Median

24
30

79:1
77:1

75th percentile

31
37

*  The Company used Option A as defined in The Companies (Miscellaneous Reporting) Regulations 2018, as the calculation methodology for the ratios was considered to be the most accurate 
method. The 25th, median and 75th percentile pay ratios were calculated using the full-time equivalent remuneration for all UK employees as at the financial year end and incorporated all 
components of employee remuneration. Employees’ involvement in the Group’s performance is encouraged, with all employees employed on the relevant offer date eligible to participate in 
the SAYE schemes. Certain employees also participate in discretionary bonus schemes.

The Chief Executive remuneration for the year ended 28 March 2020 is the total single figure remuneration figure as disclosed on page 103, which  
has been adjusted to reflect the actual LTIP vesting (further information on page 104). This adjustment has not affected the CEO pay ratios for the 
year ended 28 March 2020 in respect of the 25th, 50th and 75th percentile. 

The workforce comparison is based on the payroll data for the financial year for all employees (including the Chief Executive but excluding Non-Executive 
Directors) as at 27 March 2021. The workforce comparison has not excluded any component of total pay and benefits.

2021 has been an excellent year for Cranswick resulting in an increase for ‘pay for performance’ remuneration for employees. A substantial proportion 
of the Chief Executive’s total remuneration is performance-related. The ratios will therefore depend significantly on the Chief Executive’s annual 
bonus and LTIP outcome, and may fluctuate year-to-year. In respect of the median employee (50th percentile) total remuneration has increased from 
£29k to £30k. The Group considers the median pay ratio to be consistent with the Group’s wider policies on employee pay, reward and progression. 
During the year, a £500 bonus was paid to all site-based colleagues to recognise their contribution during the COVID-19 pandemic which has resulted 
in a reduction in the median pay ratio this year.

Relative importance of the spend on pay (unaudited)

The table below shows the total remuneration paid across the Group together with the total dividend paid and share buybacks in respect of 2021 and 
the preceding financial year. There have been no share buybacks during 2021 and 2020.

Pay against distributions

Remuneration paid to all employees*

Total dividends paid and share buybacks in the year

* 

Includes the impact of pay awards, growth in employee numbers and corporate activity.

2021  
£’m

264.4

32.7

2020 
£’m

208.7

29.4

Change 
%

+26.7%

+11.2%

Year of  
award

2017
*2018
2019
2020

2017
*2018
2019
2020

2017
*2018
2019
2020

2017
*2018

At 28 March  
2020  
Number

Granted in  
the year  
Number

Exercised 
 in the year 
Number

Lapsed 
 in the year 
Number

At 27 March  
2021  
Number

Exercise  
price  
p

Market price  
at grant  
p

20,800
25,500
31,800
–

20,800
25,500
31,800
–

31,400
38,600
48,100
–

16,000
19,100

–
–
–
24,900

–
–
–
24,900

–
–
–
37,700

–
–

(20,592)
–
–
–

(20,592)
–
–
–

(31,086)
–
–
–

(15,840)
–

(208)
–
–
–

(208)
–
–
–

(314)
–
–
–

(160)
–

–
25,500
31,800
24,900

–
25,500
31,800
24,900

–
38,600
48,100
37,700

–
19,100

nil
nil
nil
nil

nil
nil
nil
nil

nil
nil
nil
nil

nil
nil

2,960
3,308
2,674
3,664

2,960
3,308
2,674
3,664

2,960
3,308
2,674
3,664

2,960
3,308

Jim Brisby

Adam Couch

Martin Davey

* 

Each of the Executive Directors, was also granted a tax qualifying option over 910 ordinary shares at an exercise price of £32.93 per ordinary share which is linked to the LTIP awards such that,  
at the time of exercise, to the extent that there is a gain in the tax qualifying option, the LTIP will be scaled back to the value of that gain.

The performance periods run for three years from the commencement of each financial year and conclude at the end of the financial year three years 
later and are exercisable on the attainment of certain performance criteria detailed on page 104. The range of exercise dates are 1 August 2021 to 
1 July 2030.

The LTIP, issued in 2018, which vests in August 2021, will achieve 100 per cent of the EPS target and 53.5 per cent of the TSR target giving a share 
award of 76.75 per cent of the maximum award.

The following Directors exercised LTIP share options during the year:

Date exercised

Exercise price p

Market price p

Gain on exercise £’000

Mark Bottomley
Jim Brisby
Adam Couch
Martin Davey

Number

20,592
20,592
31,086
15,840

Savings related share option scheme (audited)

28 July 2020
28 July 2020
28 July 2020
28 July 2020

nil
nil
nil
nil

3,573
3,573
3,573
3,573

Mark Bottomley

Jim Brisby

Adam Couch

Martin Davey

Year of 
award

2018
2020

2014
2018
2020

2015
2017
2019
2020

2017
2018
2020

At 28 March 
2020 
Number

Granted in 
the year 
Number

Exercised in 
the year 
Number

Lapsed in 
the year
Number

At 27 March 
2021 
Number

Exercise 
price
 p

401
–

1,276
669
–

667
205
591
–

350
401
–

–
321

–
–
535

–
–
–
347

–
–
321

–
–

1,276
–
–

–
–
–

350
–
–

–
–

–
–
–

–
–
–
–

–
–
–

401
321

–
669
535

667
205
591
347

–
401
321

2,239
2,800

1 Mar 2022–1 Sep 2022
1 Mar 2024–1 Sep 2024

1,187
1 Mar 2020–1 Sep 2020
2,239 1 Mar 2024–1 Sept 2024
1 Mar 2026–1 Sep 2026
2,800

1,456
2,565
2,534
2,800

2,565
2,239
2,800

1 Mar 2021–1 Sep 2021
1 May 2023–1 Nov 2023
1 Mar 2025–1 Sep 2025
1 Mar 2026–1 Sep 2026

1 Mar 2021–1 Sep 2021
1 Mar 2022–1 Sep 2022 
1 Mar 2024–1 Sep 2024

736
736
1,111
566

Range of 
exercise 
dates

106

Cranswick plc | Annual Report & Accounts 2021

Cranswick plc | Annual Report & Accounts 2021

Jim Brisby
Martin Davey

Number

1,276
350

Date exercised

Exercise price p

Market price p

Gain on exercise £’000

27 August 2020
1 March 2021

1,187
2,565

3,826
3,412

34
3

107

The Executive Directors are eligible, as are other employees of the Group, to participate in the SAYE scheme, which by its nature does not have 
performance conditions.

The following Executive Directors exercised savings related share options during the year:

Corporate Governance 
 
 
 
 
Annual Report on Directors’ Remuneration continued

Minimum Shareholding

The Remuneration Committee has recommended that the Executive Directors hold shares in the Company worth at least 200 per cent of base 
salary. The Directors’ current holdings and value are now all in excess of the 200 per cent target and are shown below.

Directors’ Interests (audited)

Mark Bottomley
Jim Brisby
Adam Couch
Martin Davey
Mark Reckitt
Tim Smith
Pam Powell

LTIP (Unvested, 
subject to 
performance)*

LTIP (Vested 
unexercised)**

SAYE (Non-
performance  
related)

Number of shares  
held as at  
27 March 2021

Value of shares  
held as a %  
of base salary

56,700
56,700
85,800
–
–
–
–

19,571
19,571
29,626
14,659
–
–
–

722
1,204
1,810
722
–
–
–

95,568
108,399
178,884
176,737
1,300
1,500
1,000

776
880
960
2,025
–
–
–

Target %

200
200
200
200
–
–
–

*  Not including tax qualifying options granted to each of the Executive Directors.
**   LTIP awards are due to vest in August 2021 with the performance criteria now completed.

The share price at 27 March 2021 of 3,600 pence was used in calculating the percentage figures shown above. Kate Allum has no interests in the 
Company at the present time. There have been no further changes to the above interests in the period from 27 March 2021 to 18 May 2021. 

Remuneration for the year ending 26 March 2022 (unaudited)
Salaries

Taking into account the material change in the scale and complexity of the business combined with our continued growth and ambitions in the future, 
the salaries of the current Executive Directors (excluding the Executive Chairman, who has waived his contractual entitlement to an increase) were 
increased by 8 per cent effective from 1 May 2021. Our experienced Executive Directors have all significantly contributed to the success and growth 
of Cranswick. 

The Group’s business has not only increased significantly in scale and profitability, but has also increased in complexity and it is this which underlies 
the salary review. The development of the Group’s Poultry business has been achieved over a relatively short period of time when the Group has 
developed Europe’s most efficient poultry processing facility, repositioned its Poultry business in the market place and also developed a new long 
term relationship with WM Morrisons Supermarkets plc (which had previously not been a significant customer of the Group), which we believe merits 
the review of salaries. The Group has also significantly developed its Continental Foods business over the period by relocating this to a new purpose 
built facility to accommodate further expansion and by increasing the focus on imported charcuterie and plant-based products such as olives to 
reflect consumer trends. All of this has been achieved by the existing Executive Directors supported by their management teams.

The Committee believe it is appropriate to recognise the increase in the size and scope of the Executive Directors roles with a base salary increase 
above the rate of increase for the wider workforce this year (following which increases will revert to the level of the wider workforce increases for 
future years).

For FY22, the proposed base salary increase for the wider workforce is expected to be 2-3 per cent. Furthermore, as Cranswick has grown, the 
remuneration of various members of the Senior Management team has been significantly revised in recent years to reflect increased responsibilities 
and the development of the business which has reduced internal relativities . (Nine key executives have received increases over the last three years  
of 10-30 per cent to reflect increased responsibilities).

Following the increase in pay, which will be applicable from 1 May 2021, the Executive Directors’ base salaries will be:

LTIP

LTIP awards, equivalent to 200 per cent of basic salary, will be made in August 2021 and vesting will be after a three-year performance period for both 
TSR and EPS. 50 per cent of the award will be based on the target for TSR and 50 per cent on the target for EPS as detailed on page 94. Threshold 
vesting for the LTIP award is intended to be 25 per cent of maximum in line with the proposed Remuneration Policy. Awards are subject to a two year 
holding period.

As part of the planned transition of Martin Davey’s executive responsibilities he did not participate in any new LTIP awards in 2020 or in the Group’s 
2021 bonus awards. Martin will be retiring as a Director of the Company at its forthcoming AGM and will not be receiving a bonus or LTIP award in the 
current year (i.e. 2021/22).

Advisers to the Committee (unaudited)

The Committee keeps itself fully informed on the developments within the industry and in the field of remuneration and seeks advice from external 
advisers where appropriate. Deloitte LLP has continued to advise the Committee during 2021 and has provided general remuneration advice and 
share scheme advice to the Company. Deloitte is a member of the Remuneration Consultants Group and as such, voluntarily operated under the 
Code of Conduct in relation to executive remuneration consulting in the UK. Deloitte’s fees for providing remuneration advice to the Committee  
were £25,800 for the year ended 27 March 2021. Deloitte also provides consultancy services to the Group. However, the Committee have reviewed 
any potential conflicts of interest and judged that Deloitte’s advice is both objective and independent. The Committee have also been provided 
advice during the year in relation to its consideration of matters relating to Directors’ remuneration by the Chief Executive Officer, Chief Financial 
Officer and Company Secretary.

Statement of Shareholders voting (unaudited)

The resolution to approve the 2020 Remuneration Committee Report was passed on a poll at the Company’s last AGM held on 17 August 2020.  
The votes cast in respect of the resolution were:

Remuneration Committee Report

For
Against
Withheld

Number

37,977,895
2,620,076
179,526

%

93.55
6.45
–

The resolution to approve the Remuneration Policy was passed on a show of hands at the Company’s 2018 AGM held on 30 July 2018. The votes cast 
in respect of the resolution were:

Remuneration Policy

For
Against
Withheld

Remuneration disclosure

Number

37,739,458
743,793
19,966

%

98.07
1.93
–

This report complies with the requirements of the Large and Medium-Sized Companies and Groups (Accounts and Reports) Regulations 2008 as 
amended in 2013 (the Regulations), the Companies (Miscellaneous Reporting) Regulations 2018, the principles of the 2018 UK Corporate Governance 
Code and the Listing Rules of the Financial Conduct Authority.

Director

Mark Bottomley
Jim Brisby
Adam Couch
Martin Davey

Pension

New salary

£478,900
£478,900
£724,450
£314,250

Board tenure

12 years
11 years
18 years
36 years

Kate Allum

Chair of the Remuneration Committee
18 May 2021

Pension entitlements will be progressively aligned to other employees of the Group (currently 5 per cent of salary). Incumbent Executive Directors 
have existing contractual pension entitlements that will be frozen at their current monetary value for two years then reduced to 10 per cent of salary 
(in line with other Senior Executives) with effect from 1 April 2023. It is intended that pension entitlements then will be reduced to 5 per cent of salary 
(in line with the wider workforce rate) over the course of the next triannual Remuneration Policy review in 2024.

Bonus

The 2022 bonus scheme in operation will be based on the achievement of Group profit targets which are set having regard to the Company’s budget, 
historical performance and market outlook for the year. The actual 2022 targets are not disclosed as they are considered to be commercially 
sensitive. The targets will be declared retrospectively in the 2022 Annual Report & Accounts, provided they are not considered commercially sensitive 
at that time. Subject to Shareholder approval, there will be four bonus profit targets triggering awards of 20 per cent, 50 per cent, 100 per cent and 
165 per cent of base salaries with a straight line pro-rata award for profits falling between the targets. Commensurate with an increase in bonus 
opportunity is the stretch in performance targets.

108

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Cranswick plc | Annual Report & Accounts 2021

109

Corporate GovernanceDirectors’ Report

The Directors’ Report required under the Companies Act 2006 
comprises this Directors’ Report (pages 110 to 113), the Corporate 
Governance Report (pages 66 to 109) , the Sustainability Report set out 
in the Strategic Report (pages 24 to 34) and the Statement of Directors 
Responsibilities (page 114). The management report required under 
Disclosure Guidance and Transparency Rule 4.1.8R comprises the 
Strategic Report (pages 1 to 64) and this Directors’ Report. This 
Directors’ Report meets the requirements of the corporate governance 
statement required under Disclosure Guidance and Transparency Rule 
7.2. As permitted by legislation, some of the matters required to be 
included in the Directors’ Report have been included in the Strategic 
Report by cross reference.

and such Director is eligible to offer themselves for election by the 
Company’s Shareholders. Notwithstanding the retirement provisions  
in the Company’s Articles of Association, it is the Company’s current 
practice that all Directors retire from office at each AGM in accordance 
with the recommendations of the UK Corporate Governance Code.

Directors indemnities

The Company has in place directors’ and officers’ liability insurance which 
gives appropriate cover against the costs of defending themselves in civil 
proceedings taken against them in their capacity as a Director or officer 
of the Company and in respect of damages resulting from any 
unsuccessful defence of any proceedings.

Annual General Meeting

Directors conflicts of interest 

The AGM of Cranswick plc will be held at the Mercure Hull Grange Park Hotel, 
Grange Park Lane, Willerby, Hull HU10 6EA on Monday 26 July 2021.  
A notice convening the AGM can be found in the separate Notice of 
Annual General Meeting accompanying this Report & Accounts.

Details of the Special Business to be transacted at the AGM are 
contained in the separate letter from the Chairman which also 
accompanies this Report & Accounts, and covers the Directors’ authority 
to allot shares, the partial disapplication of pre-emption rights and the 
authority for the Company to buy its own shares.

Results and dividends

The profit from continuing operations for the financial year, after 
taxation amounts to £92.5 million (2020: £82.7 million). The Directors 
have declared dividends as follows:

Interim dividend per share paid on  

24 January 2021

Final dividend per share proposed
Total dividend

2021

2020

18.7p
51.3p
£36.8m

16.7p
43.7p
£31.5m

Subject to approval at the AGM, the final dividend will be paid in cash or 
scrip form on 3 September 2021 to members on the register at the close 
of business on 23 July 2021. The shares will go ex-dividend on 22 July 
2021. The proposed final dividend for 2021 together with the interim paid 
in January 2021 amount to 70 pence per share which is 15.9 per cent 
higher than the previous year.

Directors 

The Directors of the Company who were in office during the year and  
up to the date of signing the financial statements together with the 
biographies of all Directors serving at the date of this Annual Report  
are shown on pages 68 and 69.

Directors’ interests in the Company’s shares 

The interests of the Directors of the Company and their connected 
persons at 27 March 2021 in the issued share capital of the Company  
(or other financial instruments) which have been notified to the Company 
in accordance with the Market Abuse Regulation are set out in the 
Remuneration Report on page 108. Details of Directors’ interests in 
shares are provided in the Directors’ Remuneration Report on page 108.

Appointment and removal of Directors  

The Articles of Association of the Company, the UK Corporate 
Governance Code and the Companies Act 2006 govern the appointment 
and replacement of Directors. Our Articles of Association are available 
on our website (www.cranswick.plc.uk). The Articles of Association 
include rules such as the limitation on the number of Directors to 15. 
Directors may be appointed by an Ordinary Resolution of the Shareholders 
or by a resolution of the Directors. A Director appointed by the Board 
during the year must retire at the first AGM following their appointment 

Procedures are in place to ensure compliance with the Directors’ conflict 
of interest duties set out in the Companies Act 2006. The Company has 
complied with these procedures during the year and the Board believes 
that these procedures operate effectively. During the year, details of  
any new conflicts or potential conflict matters were submitted to the 
Board for consideration and, where appropriate, these were approved. 
Authorised conflict or potential conflict matters are reviewed by the 
Board at least on an annual basis.

Share capital

The Company has a single class of shares in the form of ordinary shares 
with a nominal value of 10 pence per share which have a Premium Listing 
on the London Stock Exchange and trade as part of the FTSE 250 Index 
under the symbol CWK. The Company has one class of shares, being 
ordinary shares of 10 pence each. There are no special rights pertaining 
to any of the shares in issue; each share carries the right to one vote at 
general meetings of the Company. The allotted and fully paid up share 
capital is shown in Note 25 on page 156. During the year the share capital 
increased by 437,190 shares. The increase comprised 302,978 of shares 
issued relating to share options exercised during the year and 134,212 of 
shares issued in respect of scrip dividends.

Details of share option schemes are summarised in note 26 to the 
financial statements. The information in notes 25 and 26 to the financial 
statements is incorporated into this Directors’ Report by reference and  
is deemed to form part of this Directors’ Report.

Rights and obligations attaching to shares

The rights and obligations attaching to shares are set out in the 
Company’s Articles of Association which are available on the Company’s 
website (www.cranswick.plc.uk.). The holders of ordinary shares are 
entitled to receive dividends when declared, to receive the Company’s 
Annual Report & Accounts, to attend and speak at general meetings of 
the Company, to appoint proxies and to exercise voting rights.

No shares carry any special rights with regard to control of the Company 
and there are no restrictions on transfer or limitations on the holding of 
ordinary shares in the Company other than where certain restrictions 
may apply from time to time on the Board of Directors and other Senior 
Executives and staff which are imposed by laws and regulations relating 
to insider trading laws and market requirements relating to close periods. 
The Company is not aware of agreements between holders of securities 
that may result in restrictions on the transfer of securities or on voting 
rights and no known arrangements under which financial rights are held 
by a person other than the holder of the shares.

Amendment of Articles of Association 

The Company’s Articles of Association may only be amended by a special 
resolution at a general meeting of the Shareholders.

Major interests in shares 

The following information has been disclosed to the Company pursuant to the Financial Conduct Authority’s Disclosure Guidance and Transparency 
Rules and is published on a Regulatory Information Service and on the Company’s website. The following has been received, in accordance with DTR 5, 
from holders of notifiable interests in the Company’s issued share capital as at 27 March 2021:

Fidelity Management & Research
Black Rock Inc
Standard Life Aberdeen
The Vanguard Group Inc
Legal & General Group
M&G
Invesco Perpetual
Franklin Resources

At 27 March 2021

Number of shares

% of issued share 
capital

3,170,428
3,145,947
2,905,253
2,368,479
2,080,987
2,041,497
2,018,023
1,807,500

6.01
5.97
5.51
4.49
3.95
3.87
3.83
3,43

Nature of holding

Direct & Indirect
Direct & Indirect
Direct & Indirect
Direct & Indirect
Direct & Indirect
Direct 
Direct & Indirect
Direct & Indirect

The positions stated above represent the holdings in shares either in 
their own right or on behalf of third parties and may not represent the 
total voting rights (or authority to vote) as at 27 March 2021. There have 
been no other notifications of any significant changes, a different whole 
percentage movement, to these shareholdings as at 18 May 2021.

Capital structure 

The primary objective of the Group’s capital management is to ensure 
that it maintains a strong credit rating and healthy capital ratios in order 
to support its business and maximise value for Shareholders and other 
stakeholders. The Group regards its Shareholders’ equity and net debt  
as its capital and manages its capital structure and makes adjustments 
to it in light of changes in economic conditions. To maintain or adjust  
the capital structure, the Group may adjust the dividend payment  
to Shareholders, return capital to Shareholders or issue new shares.  
No changes were made to the objectives, policies or processes during 
the 52 weeks ended 28 March 2020 and 27 March 2021.

Group’s capital structure is as follows:

Net debt/(funds) (Note 28)
Cranswick plc Shareholders’ equity

Capital employed

2021
£’m

92.4
686.1

778.5

2020
£’m

146.9
614.5

761.4

Powers of the Directors in relation to share capital 

The powers of the Directors are determined by the Company’s Articles 
of Association, UK legislation including the Companies Act 2006 and any 
directions given by the Company in general meeting. 

Allotment of shares

The Company’s Directors were granted authority at the AGM in 2020  
to allot shares in the Company or to grant rights to subscribe for or to 
convert any securities into shares in the Company (a) up to a maximum 
aggregate nominal amount of £1,734,000 (being approximately one-third 
of the issued share capital prior to that AGM) in any circumstance and  
(b) a further maximum aggregate nominal amount of £1,734,000 (being 
approximately one-third of the issued share capital prior to the AGM)  
in connection with a rights issue only. The Directors do not have any 
present intention of exercising this authority other than in connection 
with the issue of ordinary shares in respect of the scrip dividend and the 
Company’s share option plans This authority is due to lapse at the 2021 
AGM. At the 2021 AGM, shareholders will be asked to renew the 
authority. Specific details of the resolution and the number of shares 
covered by the renewed authority can be found in Resolution 15 of the 
Notice of Annual General Meeting.

Disapplication of pre-emption rights

The Directors were empowered at the 2020 AGM to make non-pre-
emptive issues for cash up to a maximum aggregate nominal amount  
of £261,500 (being approximately 5 per cent of the issued share capital 
prior to that AGM). This power is also due to lapse at the 2021 AGM and 
shareholders will be asked to grant a similar power (Resolution 16 of the 
Notice of Annual General Meeting).

In addition, as supported by the Pre-Emption Group’s Statement of 
Principles, as updated in March 2015, the Directors were empowered  
at the 2020 AGM to allot shares for cash or sell shares out of treasury  
up to a further nominal amount of £261,500, representing approximately 
5 per cent of the issued ordinary share capital as at 26 June 2020 (the 
latest practicable date before the publication of the Notice of Annual 
General Meeting), other than to existing Shareholders without first 
having to offer them to existing Shareholders in proportion to their 
holdings for the purposes of financing (or refinancing) a transaction 
which is an acquisition or other capital investment .In respect of this the 
Board confirms that it will only allot shares or sell shares out of treasury 
pursuant to this authority where the relevant acquisition or specified 
capital investment is announced contemporaneously with the allotment, 
or has taken place in the preceding six-month period and is disclosed  
in the announcement of the allotment. The Directors have no current 
intention of exercising this authority. If this authority is used, the 
Company will publish details of the placing in its next Annual Report  
& Accounts. This power is also due to lapse at the 2021 AGM and 
shareholders will be asked to grant a similar power (Resolution 17  
of the Notice of Annual General Meeting).

Own share purchases

The Directors were also authorised at the 2020 AGM under a Special 
Resolution to make market purchases of the Company’s own ordinary 
shares up to a maximum aggregate number of 5,229.000 shares (being 
approximately 10 per cent of the issued share capital prior to that Annual 
General Meeting) and subject to the conditions as to pricing set out in the 
authority. This authority is also due to lapse at the 2021 AGM when it is 
proposed that Shareholders grant a similar authority.

The authority to make market purchases of the Company’s own ordinary 
shares will expire at the earlier of 16 January 2022 or the conclusion of 
the 2021 AGM. It is the current intention of the Directors to renew this 
authority annually. In the event that shares are purchased pursuant to  
the authority granted under this resolution, the shares would either  
be cancelled (and the number in issue would be reduced accordingly)  
or retained as treasury shares. The Directors will only make purchases 
after consideration of the possible effect on earnings per share and the 
long-term benefits to Shareholders and in consultation with advisers.

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111

Corporate Governance 
 
Directors’ Report continued

Own shares held

The Company did not repurchase any shares during the year and at the 
year end the Group held no treasury shares.

Financial Instruments 
Functional currency

The functional currency of all Group undertakings is Sterling.

Change of control

Foreign currency risk

There are no agreements that the Company considers significant and  
to which the Company is party that would take effect, alter or terminate 
upon change of control of the Company following a takeover bid other 
than the following:
• 

the Company is party to a number of banking agreements which upon 
a change of control of the Company are terminable by the bank upon 
the provision of 30 working days’ notice;
the Company is party to an agreement with WM Morrison 
Supermarkets plc (‘WM Morrison’) for the supply of poultry products 
from its facility at Eye, Suffolk which upon a change of control of the 
Company is terminable by WM Morrison upon the provision of notice;
there are no agreements between the Company and its Directors or 
employees providing for compensation for loss of office or 
employment (whether through resignation, purported redundancy  
or otherwise) that occur because of a takeover bid; and
there are certain provisions in the Company’s Save As You Earn share 
option plan and the Long Term Incentive Plan that may cause options 
and awards granted to vest on a takeover. The proportion of the 
awards that are capable of exercise will depend on the time in the 
scheme and as far as the LTIP is concerned the extent to which the 
performance targets (as adjusted or amended) have been satisfied.

• 

• 

• 

Tax contribution

Within the UK our tax contribution to the UK treasury takes two forms: 
direct contributions, being a cost to the Company which includes 
corporation tax on profits, employer’s National Insurance on wages paid, 
business rates and apprenticeship levy; and indirect contributions, being 
income tax and employee’s National Insurance on wages paid. The total 
paid in the year amounts to £108.6 million and is analysed as follows:

Direct Tax

Indirect Tax

 Corporation tax – £22.1m

  Employer’s National 
Insurance – £25.3m
 Business rates – £3.4m
 Apprenticeship levy – £1.3m

 Income tax – £39.1m

  Employees’ National 
Insurance – £17.4m

The main foreign exchange risk facing the Group is in the purchasing  
of charcuterie products and fresh pork cuts from continental Europe  
in Euros and the sale of fresh pork to the USA and China denominated  
in US Dollars. The policy of the Group is to seek to mitigate the impact  
of this risk by taking out forward contracts for up to 12 months ahead  
and for amounts that commence at approximately 25 per cent of the 
requirement and move progressively towards full cover. The Chief 
Financial Officer is consulted about the key decisions on currency cover.

Interest rate risk

The Group’s current policy is to manage its cost of borrowing using a mix 
of fixed and variable rate debt. Whilst fixed rate interest-bearing debt is 
not exposed to cash flow interest rate risk, there is no opportunity for  
the Group to enjoy a reduction in borrowing costs in markets where rates 
are falling. In addition, the fair value risk inherent in fixed rate borrowing 
means that the Group is exposed to unplanned costs should debt be 
restructured or repaid early as part of the liquidity management process. 
In contrast, whilst floating rate borrowings are not exposed to changes  
in fair value, the Group is exposed to cash flow risk as costs increase  
if market rates rise. 

The Group has reduced its borrowings over the past 12 months and  
at 27 March 2021 gearing was 13.5 per cent (2020: 23.9). Given this 
conservative debt structure and low market interest rates the Group  
has not fixed the interest rate on any part of its current facility. 

The Board will keep this situation under constant review and will fix the 
interest rate on a proportion of the Group’s borrowings at such time as  
it becomes appropriate to do so. The monitoring of interest rate risk is 
handled entirely at Head Office, based on the monthly consolidation of 
cash flow projections and the daily borrowings position.

Credit risk

Practically all sales are made on credit terms, the majority of which are to 
the major UK food retailers. Overdue accounts are reviewed at monthly 
management meetings. The historical incidence of bad debts is low. For all 
major customers, credit terms are agreed by negotiation and for all other 
customers, credit terms are set by reference to external credit agencies 
and/or commercial awareness. Every attempt is made to resist advance 
payments to suppliers for goods and services; where this proves 
commercially unworkable, arrangements are put in place, where practical, 
to guarantee the repayment of the monies in the event of default.

Liquidity risk

The Group has historically been very cash-generative. The bank position for 
each site is monitored on a daily basis and capital expenditure is approved at 
local management meetings at which members of the main Board are 
present and reported at the subsequent monthly main Board meeting. 
Major projects, in excess of £2 million are approved by the main Board. 

Each part of the Group has access to the Group’s overdraft facility and  
all term debt is arranged centrally. The Group has a core bank facility 
which runs to November 2023 comprising a revolving credit facility of 
£160.0 million (falling to £120 million from November 2022), including  
a committed overdraft facility of £20.0 million. The facility also includes 
an accordion feature which allows an additional £40 million to be drawn 
down on the same terms at any point during the term of the facility. 
During the year, the Group extended the term of the additional £40 
million of short-term unsecured funding arranged in the prior year, split 
evenly across two of its incumbent banks. This additional funding now 
runs to December 2021 and increases the Group’s overall facilities to 
£200 million. The Group manages the utilisation of the revolving credit 
facility through the monitoring of monthly consolidated cash flow 
projections and the daily borrowings position. The current arrangement 

Information included in the Strategic Report

Certain information required to be included in the Directors’ Report  
has been set out in the Strategic Report, including information to be 
disclosed pursuant to section 414C(11) of the Companies Act 2006.  
The Strategic Report required by the Companies Act 2006 can be found 
on pages 1 to 64. The report sets out the business model (pages 14  
and 15), strategy and likely future developments (pages 20 to 21).  
It contains a review of the business and describes the development  
and performance of the Group’s business during the financial year and 
the position at the end of the financial year. It also contains a Viability 
Statement and description of the principal risks and uncertainties facing 
the Group (pages 55 to 63). Such information is incorporated into this 
report by reference and is deemed to form part of this Directors’ Report.

Information required by LR 9.8.4R

There is no information required to be disclosed under LR 9.8.4R save  
for details of the Company’s Long Term Incentive Plan which can be 
found in the Remuneration Committee Report on pages 89 to 109.

Going concern

The UK Corporate Governance Code 2018 requires the Directors to 
assess and report on the prospects of the Group and whether the Group 
is a going concern. Management has produced forecasts that have been 
sensitised to reflect severe yet plausible downside scenarios which 
considers the principal risks faced by the Group, including but not limited 
to COVID-19 and a UK outbreak of ASF, as well the Group’s considerable 
financial resources and strong trading relationships with its key 
customers and suppliers. These forecasts, which have been reviewed by 
the Directors, lead the Directors to believe that the Group is well placed 
to manage its business risk successfully. The assumptions supporting 
these sensitivities have been set out in more detail in the viability 
statement on page 58. After reviewing the available information, 
including business plans and downside scenario modelling and making 
enquiries, the Directors have a reasonable expectation that the Group 
has adequate resources to continue in operational existence for the 
foreseeable future. For this reason, they continue to adopt the going 
concern basis for preparing these financial statements.

Independent auditors

A resolution to reappoint PricewaterhouseCoopers LLP as independent 
external auditor will be proposed at the AGM, together with the authority 
for the Audit Committee to determine their remuneration. A statement 
on the independence of the external auditors is included in the report  
of the Audit Committee on page 85.

The Directors’ Report was approved by a duly authorised committee  
of the Board on 18 May 2021 and is signed by order of the Board by:

Steven Glover

Company Secretary
18 May 2021
Company number: 1074383

provides the Group with reduced liquidity risk and medium-term  
funding to meet its objectives. The unutilised element of the facilities  
at 27 March 2021 was £133.8 million (2020: £95.2 million).

Note 24 (Financial Instruments) to the financial statements  
is incorporated into the Directors’ Report by reference.

Research and development

The Group remains at the forefront of new product development 
offering consumers a wide range of products. Through innovative use of 
existing and emerging technologies, there will continue to be successful 
development of new products and processes for the Group.

Political donations

No contributions were made to political parties during the year ended 
27 March 2021 (FY 2020: £nil).

Employee and other stakeholder considerations

Details of the Company’s arrangements for engaging with employees 
and actions taken during the year can be found on pages 39 to 41 of the 
Strategic Report and page 78 of the Corporate Governance Report. 
Details of the arrangements in place under which employees can raise 
any matter of concern are set out on page 64. Disclosures relating to the 
Group’s human rights and anti-bribery policies are contained on page 64. 
The Group’s non-financial information statement is set out on page 64. 
Details of employee involvement in Company performance through 
share scheme participation can be found on page 39. Details of how the 
Directors have engaged with employees and how the Directors have  
had regard to employee interests and the effect of that regard on the 
principal decisions taken by the Company during the financial year can  
be found in the section 172(1) statement on pages 36 and 37. These are 
deemed to form part of this Directors’ Report.

A summary of how the Company has engaged with suppliers, customers 
and other third parties can be found on pages 42 to 47. Details of how the 
Directors have had regard to the need to foster the Company’s business 
relationships with suppliers, customers and others, and the effect of that 
regard on the principal decisions taken by the Company during the 
financial year are contained in the Section 172(1) statement on pages 36 
and 37. Further information on our payment practices with suppliers can 
be found on the UK Government’s reporting portal. In addition, during 
the year, the Company supported a range of causes in local communities 
requiring assistance as a result of the COVID-19 pandemic. Further 
details can be found on page 47. These are deemed to form part of this 
Directors’ Report.

Employment policies

The Group’s employment policies can be found on page 64. A description of 
actions the Group has taken to encourage greater employee involvement in 
the business are set out on pages 39 to 41. Such information is incorporated 
into this Directors’ Report by reference and is deemed to form part of this 
Directors’ Report. 

As an employer, the Group takes reasonable steps to ensure that 
recruitment processes and terms of employment do not discriminate  
for reasons related to disability and that opportunities offered for 
promotion, transfer, training or other benefits are the same for all 
employees and that a disabled person is not put at a disadvantage 
because of their disability.

Environmental matters

Information on our greenhouse gas emissions energy consumption  
and energy efficiency actions required to be disclosed by the Companies 
Act 2006 (Strategic Report and Directors’ Report) Regulations 2013  
and Schedule 7 of the Large and Medium-sized Companies and  
Groups (Accounts and Reports) Regulations 2008/410 is set out in the 
Sustainability Report on page 28. Such information is incorporated into this 
report by reference and is deemed to form part of this Directors’ Report.

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113

Corporate Governance 
Statement of Directors’ Responsibilities in Respect of the Financial Statements

Independent auditors’ report to the members of Cranswick plc 
Report on the audit of the financial statements

The Directors are responsible for preparing the Annual Report and the financial statements  
in accordance with applicable law and regulation.

Opinion

The Directors consider that the Annual Report & Accounts, taken as a 
whole, is fair, balanced and understandable and provides the information 
necessary for Shareholders to assess the Group and Company’s 
performance, business model and strategy.

Each of the Directors, whose names and functions are listed on pages 68 
and 69 confirm that, to the best of their knowledge:
• 

the group and company financial statements, which have been 
prepared in accordance with international accounting standards in 
conformity with the requirements of the Companies Act 2006 and 
international financial reporting standards adopted pursuant to 
Regulation (EC) No 1606/2002 as it applies in the European Union, give 
a true and fair view of the assets, liabilities, financial position and profit 
of the group and profit of the company; and
the Directors’ Report includes a fair review of the development and 
performance of the business and the position of the Group and 
Company, together with a description of the principal risks and 
uncertainties that it faces. 

• 

In our opinion, Cranswick plc’s group financial statements and company financial statements (the “financial statements”):
•  give a true and fair view of the state of the group’s and of the company’s affairs as at 27 March 2021 and of the group’s profit and the group’s and 

company’s cash flows for the 52 week period then ended;

•  have been properly prepared in accordance with international accounting standards in conformity with the requirements of the Companies Act 

2006; and

•  have been prepared in accordance with the requirements of the Companies Act 2006.

We have audited the financial statements, included within the Annual Report & Accounts (the “Annual Report”), which comprise: the group and 
company balance sheets as at 27 March 2021; the group income statement and group statement of comprehensive income, the group and company 
statements of cash flows, and the group and company statements of changes in equity for the period then ended; and the notes to the financial 
statements, which include a description of the significant accounting policies.

Our opinion is consistent with our reporting to the Audit Committee.

Separate opinion in relation to international financial reporting standards adopted pursuant to Regulation (EC) No 1606/2002 as it applies in the 
European Union

As explained in note 2 to the financial statements, the group and company, in addition to applying international accounting standards in conformity 
with the requirements of the Companies Act 2006, has also applied international financial reporting standards adopted pursuant to Regulation (EC) 
No 1606/2002 as it applies in the European Union.

On behalf of the Board

In our opinion, the group and company financial statements have been properly prepared in accordance with international financial reporting 
standards adopted pursuant to Regulation (EC) No 1606/2002 as it applies in the European Union.

Company law requires the Directors to prepare financial statements for 
each financial year. Under that law the Directors have prepared the Group 
and the Company financial statements in accordance with international 
accounting standards in conformity with the requirements of the 
Companies Act 2006. Additionally, the Financial Conduct Authority’s 
Disclosure Guidance and Transparency Rules require the directors to 
prepare the group financial statements in accordance with international 
financial reporting standards adopted pursuant to Regulation (EC) No 
1606/2002 as it applies in the European Union. The Company has also 
prepared financial statements in accordance with international financial 
reporting standards adopted pursuant to Regulation (EC) No 1606/2002 as 
it applies in the European Union. Under Company Law the Directors must 
not approve the financial statements unless they are satisfied that they 
give a true and fair view of the state of affairs of the Group and Company 
and of the profit or loss of the Group and Company for that period. In 
preparing the financial statements, the Directors are required to:
•  select suitable accounting policies and then apply them consistently;
•  state whether applicable international accounting standards in 

conformity with the requirements of the Companies Act 2006 and 
international financial reporting standards adopted pursuant to 
Regulation (EC) No 1606/2002 as it applies in the European Union have 
been followed, subject to any material departures disclosed and 
explained in the financial statements;

•  make judgements and accounting estimates that are reasonable  

and prudent; and

•  prepare the financial statements on the going concern basis unless  
it is inappropriate to presume that the Group and Company will 
continue in business.

Martin Davey

Chairman

The Directors are responsible for keeping adequate accounting records 
that are sufficient to show and explain the Group and Company’s 
transactions and disclose with reasonable accuracy at any time the 
financial position of the Group and Company and enable them to ensure 
that the financial statements and the Annual Report on Directors’ 
Remuneration comply with the Companies Act 2006.

Mark Bottomley

Chief Financial Officer
18 May 2021

The Directors are also responsible for safeguarding the assets of the 
Group and Company and hence for taking reasonable steps for the 
prevention and detection of fraud and other irregularities.

The Directors are responsible for the maintenance and integrity of the 
Company’s website. Legislation in the United Kingdom governing the 
preparation and dissemination of financial statements may differ from 
legislation in other jurisdictions.

Basis for opinion

We conducted our audit in accordance with International Standards on Auditing (UK) (“ISAs (UK)”) and applicable law. Our responsibilities under ISAs 
(UK) are further described in the Auditors’ responsibilities for the audit of the financial statements section of our report. We believe that the audit 
evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Independence

We remained independent of the group in accordance with the ethical requirements that are relevant to our audit of the financial statements in the 
UK, which includes the FRC’s Ethical Standard, as applicable to listed public interest entities, and we have fulfilled our other ethical responsibilities  
in accordance with these requirements.

To the best of our knowledge and belief, we declare that non-audit services prohibited by the FRC’s Ethical Standard were not provided.

Other than those disclosed in the Audit Committee Report, we have provided no non-audit services to the company or its controlled undertakings  
in the period under audit.

Our audit approach
Overview

•  The group is organised into 22 reporting units, all within the UK. The group financial statements are  

a consolidation of these reporting units. 

Audit scope

•  Of the 22 reporting units, we identified 15 which, in our view, required an audit of their complete financial 

information, either due to their size or risk characteristics. 

•  This covered £1,892 million (99.7 per cent) of the group’s external revenues and £122 million (94.1 per cent)  

of the group’s Adjusted profit before tax. 

•  Specific audit procedures over biological assets were performed for a further 4 reporting units due to their 

contribution towards the overall biological assets financial statement line item.

Key audit 
matters

•  Complex customer arrangements (group).
• 
• 

IAS 41 – Biological assets (group).
Impact of COVID-19 (group and company).

•  Overall group materiality: £6.5 million (2020: £5.1 million) based on 5% of Adjusted profit before tax.
•  Overall company materiality: £2.4 million (2020: £2.4 million) based on 1% of total assets capped due to group 

Materiality

materiality allocation.

•  Performance materiality: £4.9 million (group) and £1.8 million (company).

The scope of our audit

As part of designing our audit, we determined materiality and assessed the risks of material misstatement in the financial statements.

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115

Financial StatementsIndependent auditors’ report to the members of Cranswick plc continued

Key audit matters

Key audit matters are those matters that, in the auditors’ professional judgement, were of most significance in the audit of the financial statements  
of the current period and include the most significant assessed risks of material misstatement (whether or not due to fraud) identified by the auditors, 
including those which had the greatest effect on: the overall audit strategy; the allocation of resources in the audit; and directing the efforts of the 
engagement team. These matters, and any comments we make on the results of our procedures thereon, were addressed in the context of our audit 
of the financial statements as a whole, and in forming our opinion thereon, and we do not provide a separate opinion on these matters.

This is not a complete list of all risks identified by our audit.

Acquisition accounting, which was a key audit matter last year, is no longer included because there have been no acquisitions during the period. 
Otherwise, the key audit matters below are consistent with last year.

Key audit matter
Complex customer arrangements (group)

Refer to page 130 (Judgements and key sources of estimation 
uncertainty), note 2 (Accounting Policies) and note 21 (Trade and  
Other Payables). 

As is industry practice, the group has numerous types of complex 
commercial arrangements with retailers and other customers that have  
a range of terms (for example promotions, rebates and discounts). These 
also include advertising and marketing contributions. At 27 March 2021 
commercial accruals in relation to these arrangements total £8.2 million 
(2020: £6.5 million). Due to the varying terms of these agreements and 
given that activity may span a period end, a degree of judgement is 
exercised in determining the valuation of the liability and the timing of 
when this liability should be recognised. We consider there to be a specific 
risk associated with the completeness, accuracy and valuation of the 
commercial accruals that have been recognised at the period end as 
these are material and can be complex and judgemental. 

IAS 41 – Biological assets (group)

Refer to page 130 (Judgements and key sources of estimation 
uncertainty), note 2 (Accounting Policies) and note 17 (Biological Assets).

Due to the nature of the group’s operations, biological assets consisting of 
pigs and chickens are recognised. On initial recognition and at the balance 
sheet date, these biological assets have been measured at their fair value 
less costs to sell, in line with IAS 41. The net IAS 41 valuation movement 
recognised in the period is a cost of £11.4 million (2020: benefit of  
£5.4 million). The valuation of these biological assets requires multiple 
inputs, changes in which can have a material impact on the valuation. 

There is judgement involved in the classification of biological assets 
within the fair value hierarchy.

How our audit addressed the key audit matter

Our audit procedures included understanding and evaluating the controls 
and systems related to the commercial accruals process and obtaining 
audit evidence through substantive audit procedures. The substantive 
audit procedures performed for each individual component varied 
depending upon the nature and level of commercial accruals and type  
of agreement but included the following tests, on a sample basis: 
• 

Inquiries of management to understand how the calculations are 
performed; 

•  Testing of the calculations performed in arriving at the accrual, by 

agreeing the calculations to agreements in place with the customers 
and the sales volume data where relevant; 

•  Agreement of the amounts raised and settled with customers, for 
claims which have arisen within the current or next financial period; 
•  Look back at the accuracy of the prior period (and older) provisions,  
to determine customer patterns and assess management’s ability  
to make accurate estimates of the required accruals; and 

•  Reviewed historical payments made on aged balances and reviewed 
underlying agreements to assess the appropriateness of the aged 
accruals in place across the group. 

We found, based on the results of our testing, that the accruals recorded, 
and disclosures made in the financial statements were consistent with 
the supporting evidence obtained.

We gained an understanding of, and evaluated the key processes used  
to calculate the fair value of the biological assets. We performed a 
recalculation of both the pig and chicken valuation models to assess the 
accuracy of the calculation and audited the underlying data inputs to the 
model. We evaluated management’s key assessment of the assumptions 
used in relation to the valuation of the biological assets as follows: 
•  We have compared the mortality assumptions within the models to 

the operational data obtained from the farms; 

•  We have corroborated the growth rate of the chickens to third party 

source data and have assessed the reasonableness of the straight line 
growth assumption used for pigs; and 

•  We have agreed the fair value price of the assets at the various stages 

of their life cycle to supporting third party data. 

We have performed a sensitivity analysis over the mortality and growth 
rate assumptions and confirmed significant movements would be 
required to result in a material misstatement. 

We have also considered management’s judgement in relation to the 
classification of biological assets within the fair value hierarchy.

We found, based on the results of our testing, that the calculation and 
disclosures made in the financial statements in relation to the IAS 41 
valuation of biological assets were consistent with the supporting 
evidence obtained.

How our audit addressed the key audit matter

Our audit procedures performed in respect of the impact of COVID-19 on 
management’s going concern assessment, and our conclusion in respect 
of going concern, are included in the “Conclusions relating to going 
concern” section below. 

We have reviewed management’s assessment of the impact of COVID-19 
on the carrying value of each category of assets and any adjustments 
made. We evaluated and challenged management on how they reflected 
the impact on future cash flows of COVID-19 in their impairment analyses 
and the consistency of their assumptions with the forecasts used in their 
going concern assessment. We have reviewed management’s disclosures 
in the financial statements in relation to COVID-19 and are satisfied that 
they are consistent with the risks affecting the group, their impact 
assessment and the procedures that we have performed. 

Key audit matter
Impact of COVID-19 (group and company)

Refer to the Strategic Report for the impact of COVID-19 on the group’s 
and company’s financial performance during the year. 

COVID-19 was declared a global pandemic by the World Health 
Organisation on 11 March 2020 and the on-going response is having an 
unprecedented impact on the economy which has been considered as 
part of the audit. Whilst the group has experienced an impact from the 
pandemic, this has been largely positive as a result of increased demand 
from the retail sector. Management have considered the implications 
across the business, including the going concern assessment, the impact 
on asset impairment assessments, and appropriate disclosures in the 
Annual Report. In respect of the going concern assessment, 
management have prepared detailed analyses to assess the potential 
impact on revenue, profit and cash flows of a number of downside risk 
scenarios as described on page 113. These analyses have also included 
consideration of the group’s liquidity and loan covenants, which are based 
on the ratio of net debt to adjusted EBITDA and interest cover. In doing so, 
management have made assumptions that are critical to the outcome of 
these considerations.

In relation to the carrying value of assets, management have considered 
the impact of COVID-19 in their impairment assessments of each 
category of assets and made any adjustments that they considered to  
be required. As a result of the impact of COVID-19 on the wider financial 
markets, we have determined that management’s consideration of the 
potential impact of COVID-19 (including their associated assumptions)  
to be a key audit matter. 

How we tailored the audit scope

We tailored the scope of our audit to ensure that we performed enough work to be able to give an opinion on the financial statements as a whole, 
taking into account the structure of the group and the company, the accounting processes and controls, and the industry in which they operate.

The group is organised into 22 reporting units all within the UK. The group’s financial statements are a consolidation of these reporting units and the 
centralised functions. The reporting units vary in size and we identified 15 components that required an audit of their complete financial information 
due to their individual size or risk characteristics. 

Specific audit procedures over biological assets were performed for a further 4 reporting units due to their contribution towards the overall biological 
assets financial statement line item. 

The components where we performed an audit of their complete financial information accounted for 94.1 per cent of the group’s Adjusted profit 
before tax and 99.7 per cent of the group’s revenue. 

The work was performed by a component audit team on 6 of the 15 components. All other work was completed by the group audit team. All components 
were audited by PwC. The group audit team supervised the direction and execution of the audit procedures performed by the component teams.  
Our involvement in their audit process, including attending component clearance meetings, review of their supporting working papers, together  
with the additional procedures performed at group level, gave us the evidence required for our opinion on the financial statements as a whole. 

On the remaining 3 components we performed analytical procedures to respond to any potential risks of material misstatement to the group 
financial statements. 

Based on our group scoping procedures we identified the parent entity, Cranswick plc, as a component and determined that it required an audit of its 
complete financial information due to its individual size and risk characteristics.

Materiality

The scope of our audit was influenced by our application of materiality. We set certain quantitative thresholds for materiality. These, together with 
qualitative considerations, helped us to determine the scope of our audit and the nature, timing and extent of our audit procedures on the individual 
financial statement line items and disclosures and in evaluating the effect of misstatements, both individually and in aggregate on the financial 
statements as a whole.

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Financial StatementsIndependent auditors’ report to the members of Cranswick plc continued

Based on our professional judgement, we determined materiality for the financial statements as a whole as follows:

Reporting on other information

Financial statements – group

Financial statements – company

£6.5 million (2020: £5.1 million).

£2.4 million (2020: £2.4 million).

The other information comprises all of the information in the Annual Report other than the financial statements and our auditors’ report thereon.  
The directors are responsible for the other information. Our opinion on the financial statements does not cover the other information and, 
accordingly, we do not express an audit opinion or, except to the extent otherwise explicitly stated in this report, any form of assurance thereon.

Overall materiality

How we determined it

Rationale for benchmark applied

1% of total assets capped due to group 
materiality allocation.

We believe that total assets is the primary 
measure used by the shareholders in assessing 
the performance of a holding company, and is a 
generally accepted auditing benchmark.

5% of Adjusted profit before tax.

Adjusted profit before tax excludes the net IAS 
41 valuation movement on biological assets and 
amortisation of intangible assets. We have 
chosen this as our benchmark as it is a key 
performance measure disclosed to users of the 
financial statements. This figure takes 
prominence in the Annual Report, as well as the 
communications to both the shareholders and 
the market, and an element of management 
remuneration is linked to this performance 
measure. Based on this it is considered 
appropriate to use the Adjusted profit before 
tax figure for the period as an appropriate 
benchmark.

For each component in the scope of our group audit, we allocated a materiality that is less than our overall group materiality. The range of materiality 
allocated across components was between £0.5 million and £5.4 million. Certain components were audited to a local statutory audit materiality that 
was also less than our overall group materiality.

We use performance materiality to reduce to an appropriately low level the probability that the aggregate of uncorrected and undetected misstatements 
exceeds overall materiality. Specifically, we use performance materiality in determining the scope of our audit and the nature and extent of our testing of 
account balances, classes of transactions and disclosures, for example in determining sample sizes. Our performance materiality was 75% of overall 
materiality, amounting to £4.9 million for the group financial statements and £1.8 million for the company financial statements.

In determining the performance materiality, we considered a number of factors – the history of misstatements, risk assessment and aggregation risk 
and the effectiveness of controls – and concluded that an amount at the upper end of our normal range was appropriate.

We agreed with the Audit Committee that we would report to them misstatements identified during our audit above £0.3 million (group audit)  
(2020: £0.3 million) and £0.2 million (company audit) (2020: £0.2 million) as well as misstatements below those amounts that, in our view, warranted 
reporting for qualitative reasons.

Conclusions relating to going concern

Our evaluation of the directors’ assessment of the group’s and the company’s ability to continue to adopt the going concern basis of accounting 
included:
•  We obtained from management their latest assessments supporting their conclusions with respect to the going concern basis of preparation  

of the financial statements; 

•  We evaluated the historical accuracy of the budgeting process to assess the reliability of the data;
•  We evaluated management’s base case forecast and downside scenarios, and challenged the adequacy and appropriateness of the underlying 

assumptions, including impact on revenue of an extended period of restrictions in the food service sector, the potential for site closures as a result 
of COVID-19, the sustained loss of an export licence and an outbreak of African Swine Fever (ASF) in the UK and Europe. Our evaluation also 
included incorporating further sensitivities to management’s downside scenarios;
In conjunction with the above we have also reviewed management’s analysis of both liquidity and covenant compliance to satisfy ourselves that  
no breaches are anticipated over the period of assessment; and 

• 

•  We reviewed management accounts for the financial period to date and checked that these were consistent with the starting point of 

management’s forecasts, and supported the key assumptions included in the assessment. 

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or 
collectively, may cast significant doubt on the group’s and the company’s ability to continue as a going concern for a period of at least twelve months 
from when the financial statements are authorised for issue.

In auditing the financial statements, we have concluded that the directors’ use of the going concern basis of accounting in the preparation of the 
financial statements is appropriate.

However, because not all future events or conditions can be predicted, this conclusion is not a guarantee as to the group’s and the company’s ability 
to continue as a going concern.

In relation to the directors’ reporting on how they have applied the UK Corporate Governance Code, we have nothing material to add or draw 
attention to in relation to the directors’ statement in the financial statements about whether the directors considered it appropriate to adopt the 
going concern basis of accounting.

Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider whether the 
other information is materially inconsistent with the financial statements or our knowledge obtained in the audit, or otherwise appears to be 
materially misstated. If we identify an apparent material inconsistency or material misstatement, we are required to perform procedures to conclude 
whether there is a material misstatement of the financial statements or a material misstatement of the other information. If, based on the work we 
have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact. We have nothing  
to report based on these responsibilities.

With respect to the Strategic Report and Directors’ Report, we also considered whether the disclosures required by the UK Companies Act 2006  
have been included.

Based on our work undertaken in the course of the audit, the Companies Act 2006 requires us also to report certain opinions and matters  
as described below.

Strategic Report and Directors’ Report 

In our opinion, based on the work undertaken in the course of the audit, the information given in the Strategic Report and Directors’ Report for the 
period ended 27 March 2021 is consistent with the financial statements and has been prepared in accordance with applicable legal requirements.

In light of the knowledge and understanding of the group and company and their environment obtained in the course of the audit, we did not identify 
any material misstatements in the Strategic Report and Directors’ Report.

Directors’ Remuneration

In our opinion, the part of the Annual Report on Directors’ Remuneration to be audited has been properly prepared in accordance with the Companies 
Act 2006.

Corporate governance statement

The Listing Rules require us to review the directors’ statements in relation to going concern, longer-term viability and that part of the corporate 
governance statement relating to the company’s compliance with the provisions of the UK Corporate Governance Code specified for our review.  
Our additional responsibilities with respect to the corporate governance statement as other information are described in the Reporting on other 
information section of this report.

Based on the work undertaken as part of our audit, we have concluded that each of the following elements of the corporate governance statement, 
included within the Directors’ Report is materially consistent with the financial statements and our knowledge obtained during the audit, and we have 
nothing material to add or draw attention to in relation to:
•  The directors’ confirmation that they have carried out a robust assessment of the emerging and principal risks;
•  The disclosures in the Annual Report that describe those principal risks, what procedures are in place to identify emerging risks and an explanation 

of how these are being managed or mitigated;

•  The directors’ statement in the financial statements about whether they considered it appropriate to adopt the going concern basis of accounting 
in preparing them, and their identification of any material uncertainties to the group’s and company’s ability to continue to do so over a period of at 
least twelve months from the date of approval of the financial statements;

•  The directors’ explanation as to their assessment of the group’s and company’s prospects, the period this assessment covers and why the period 

is appropriate; and

•  The directors’ statement as to whether they have a reasonable expectation that the company will be able to continue in operation and meet its 
liabilities as they fall due over the period of its assessment, including any related disclosures drawing attention to any necessary qualifications or 
assumptions.

Our review of the directors’ statement regarding the longer-term viability of the group was substantially less in scope than an audit and only consisted 
of making inquiries and considering the directors’ process supporting their statement; checking that the statement is in alignment with the relevant 
provisions of the UK Corporate Governance Code; and considering whether the statement is consistent with the financial statements and our 
knowledge and understanding of the group and company and their environment obtained in the course of the audit.

In addition, based on the work undertaken as part of our audit, we have concluded that each of the following elements of the corporate governance 
statement is materially consistent with the financial statements and our knowledge obtained during the audit:
•  The directors’ statement that they consider the Annual Report, taken as a whole, is fair, balanced and understandable, and provides the 
information necessary for the members to assess the group’s and company’s position, performance, business model and strategy;
•  The section of the Annual Report that describes the review of effectiveness of risk management and internal control systems; and
•  The section of the Annual Report describing the work of the Audit Committee.

We have nothing to report in respect of our responsibility to report when the directors’ statement relating to the company’s compliance with the 
Code does not properly disclose a departure from a relevant provision of the Code specified under the Listing Rules for review by the auditors.

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Financial StatementsIndependent auditors’ report to the members of Cranswick plc continued

Responsibilities for the financial statements and the audit
Responsibilities of the directors for the financial statements

As explained more fully in the Statement of Directors’ Responsibilities in Respect of the Financial Statements, the directors are responsible for  
the preparation of the financial statements in accordance with the applicable framework and for being satisfied that they give a true and fair view.  
The directors are also responsible for such internal control as they determine is necessary to enable the preparation of financial statements that  
are free from material misstatement, whether due to fraud or error.

In preparing the financial statements, the directors are responsible for assessing the group’s and the company’s ability to continue as a going 
concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either 
intend to liquidate the group or the company or to cease operations, or have no realistic alternative but to do so.

Use of this report

This report, including the opinions, has been prepared for and only for the company’s members as a body in accordance with Chapter 3 of Part 16  
of the Companies Act 2006 and for no other purpose. We do not, in giving these opinions, accept or assume responsibility for any other purpose  
or to any other person to whom this report is shown or into whose hands it may come save where expressly agreed by our prior consent in writing.

Other required reporting
Companies Act 2006 exception reporting

Under the Companies Act 2006 we are required to report to you if, in our opinion:
•  we have not obtained all the information and explanations we require for our audit; or
•  adequate accounting records have not been kept by the company, or returns adequate for our audit have not been received from branches not 

Auditors’ responsibilities for the audit of the financial statements

visited by us; or

•  certain disclosures of directors’ remuneration specified by law are not made; or
• 

the company financial statements and the part of the Annual Report on Directors’ Remuneration to be audited are not in agreement with the 
accounting records and returns.

We have no exceptions to report arising from this responsibility.

Appointment

Following the recommendation of the Audit Committee, we were appointed by the members on 24 July 2017 to audit the financial statements for the 
period ended 31 March 2018 and subsequent financial periods. The period of total uninterrupted engagement is 4 years, covering the periods ended 
31 March 2018 to 27 March 2021.

Ian Morrison (Senior Statutory Auditor)

for and on behalf of PricewaterhouseCoopers LLP
Chartered Accountants and Statutory Auditors
Leeds
18 May 2021

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether 
due to fraud or error, and to issue an auditors’ report that includes our opinion. Reasonable assurance is a high level of assurance, but is not a 
guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise 
from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic 
decisions of users taken on the basis of these financial statements.

Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, 
outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which our procedures are capable of 
detecting irregularities, including fraud, is detailed below.

Based on our understanding of the group and industry, we identified that the principal risks of non-compliance with laws and regulations related  
to the Listing Rules, pensions legislation, tax legislation, employment regulation, health and safety legislation and other legislation specific to the 
industry in which the group operates (including food safety legislation), and we considered the extent to which non-compliance might have a material 
effect on the financial statements. We also considered those laws and regulations that have a direct impact on the financial statements such as the 
Companies Act 2006. We evaluated management’s incentives and opportunities for fraudulent manipulation of the financial statements (including 
the risk of override of controls), and determined that the principal risks were related to posting manual journal entries to manipulate financial 
performance, management bias through judgements and assumptions in significant accounting estimates and significant one-off or unusual 
transactions. The group engagement team shared this risk assessment with the component auditors so that they could include appropriate audit 
procedures in response to such risks in their work. Audit procedures performed by the group engagement team and/or component auditors included:
•  Discussions with management and those charged with governance including consideration of known or suspected instances of non-compliance 

with laws and regulations and fraud; 

•  Understanding and evaluation of the operating effectiveness of management’s entity level controls designed to prevent and detect irregularities;
•  Testing over period end adjustments; and
•  Challenging assumptions and judgements made by management in their significant accounting estimates, in particular in relation to complex 

customer accruals and biological assets (see related key audit matters above).

There are inherent limitations in the audit procedures described above. We are less likely to become aware of instances of non-compliance with laws 
and regulations that are not closely related to events and transactions reflected in the financial statements. Also, the risk of not detecting a material 
misstatement due to fraud is higher than the risk of not detecting one resulting from error, as fraud may involve deliberate concealment by, for 
example, forgery or intentional misrepresentations, or through collusion.

Our audit testing might include testing complete populations of certain transactions and balances, possibly using data auditing techniques. However, 
it typically involves selecting a limited number of items for testing, rather than testing complete populations. We will often seek to target particular 
items for testing based on their size or risk characteristics. In other cases, we will use audit sampling to enable us to draw a conclusion about the 
population from which the sample is selected.

A further description of our responsibilities for the audit of the financial statements is located on the FRC’s website at: www.frc.org.uk/
auditorsresponsibilities. This description forms part of our auditors’ report.

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121

Financial Statements 
Group Income Statement 
For the 52 weeks ended 27 March 2021

Revenue

Adjusted Group operating profit

Net IAS 41 valuation movement on biological assets
Amortisation of intangible assets

Group operating profit

Share of loss of joint venture
Profit on disposal of joint venture
Finance costs
Profit before tax

Taxation
Profit for the year 

Earnings per share

Basic
Diluted

An analysis of costs within Group operating profit is presented in Note 4.

Notes

3

17
11

4
15
15
6

7

10
10

2021  
£’m

1,898.4

132.5
(11.4)
(3.5)

117.6
–
–
(2.8)

114.8

(22.3)

92.5

2020  
£’m

1,667.2

105.1
5.4
(3.7)

106.8
(0.1)
0.1
(2.8)

104.0

(21.3)

82.7

176.4p
175.6p

159.1p
158.6p

Group Statement of Comprehensive Income
For the 52 weeks ended 27 March 2021

Profit for the year

Other comprehensive (expense)/income

Other comprehensive (expense)/income to be reclassified to profit or loss in subsequent periods:
Cash flow hedges

Gains arising in the year
Reclassification adjustments for (gains)/losses included in the income statement

Income tax effect
Net other comprehensive (expense)/income to be reclassified to profit or loss in subsequent periods

Items not to be reclassified to profit or loss in subsequent periods:
Actuarial (losses)/gains on defined benefit pension scheme
Income tax effect
Net other comprehensive (expense)/income not to be reclassified to profit or loss in subsequent periods

Other comprehensive (expense)/income, net of tax

Total comprehensive income, net of tax

Notes

22
22
7

27
7

2021  
£’m

92.5

0.2
(0.4)
–

(0.2)

(3.4)
0.6

(2.8)

(3.0)

89.5

2020  
£’m

82.7

0.4
0.2
(0.1)

0.5

11.9
(2.2)

9.7

10.2

92.9

Company profit for the 52 weeks ended 27 March 2021 of £30.9 million (2020: £29.2 million) was equal to total comprehensive income for the year 
attributable to owners of the parent in both years.

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123

Financial StatementsGroup Balance Sheet 
At 27 March 2021

Non-current assets

Intangible assets
Defined benefit pension scheme surplus
Property, plant and equipment
Right-of-use assets
Biological assets
Total non-current assets

Current assets

Biological assets
Inventories
Trade and other receivables
Income tax receivable
Financial assets
Cash and short-term deposits
Total current assets

Total assets

Current liabilities

Trade and other payables
Financial liabilities
Lease liabilities
Provisions
Income tax payable
Total current liabilities

Non-current liabilities

Other payables
Financial liabilities
Lease liabilities
Deferred tax liabilities
Provisions
Total non-current liabilities

Total liabilities

Net assets

Equity

Called-up share capital
Share premium account
Share-based payments
Hedging reserve
Retained earnings
Total equity attributable to owners of the parent

On behalf of the Board

Martin Davey 

Chairman   
18 May 2021

Mark Bottomley

Chief Financial Officer

Notes

2021  
£’m

2020  
£’m

11
27
12
13
17

17
18
19

20
28

21
22
13
23

21
22
13
7
23

25

203.8
5.7
376.7
68.8
2.4

657.4

41.1
81.8
221.7
–
0.9
39.0

384.5

1,041.9

(217.2)
(1.0)
(12.5)
(0.1)
(1.4)

(232.2)

(0.8)
(59.8)
(59.1)
(2.7)
(1.2)

(123.6)

(355.8)

686.1

5.3
106.4
37.4
(0.1)
537.1

686.1

207.3
7.2
357.7
64.8
3.8

640.8

41.9
75.5
213.6
0.7
1.5
21.5

354.7

995.5

(191.4)
(12.0)
(10.3)
(0.1)
–

(213.8)

(0.8)
(102.5)
(55.6)
(7.2)
(1.1)

(167.2)

(381.0)

614.5

5.2
98.5
31.6
0.1
479.1

614.5

Company Balance Sheet
At 27 March 2021

Non-current assets

Property, plant and equipment 
Investments in subsidiary undertakings
Right-of-use assets
Deferred tax assets
Total non-current assets

Current assets

Trade and other receivables
Cash and short-term deposits
Total current assets

Total assets

Current liabilities

Trade and other payables
Financial liabilities
Lease liabilities
Provisions
Income tax payable
Total current liabilities

Non-current liabilities

Financial liabilities
Lease liabilities
Provisions
Total non-current liabilities

Total liabilities

Net assets

Equity

Called-up share capital
Share premium account
General reserve
Merger reserve
Share-based payments
Retained earnings
Total equity

The Company’s profit for the 52 weeks ended 27 March 2021 was £30.9 million (2020: £29.2 million).

On behalf of the Board

Martin Davey 

Chairman   
18 May 2021

Mark Bottomley

Chief Financial Officer

Notes

2021  
£’m

2020  
£’m

12
14
13
7

19
28

21
22
13
23

22
13
23

25

0.7
174.2
1.0
1.1

177.0

133.7
–

133.7

310.7

(58.9)
(2.0)
(0.2)
(0.1)
(4.4)

(65.6)

(59.8)
(0.8)
(0.7)

(61.3)

(126.9)

183.8

5.3
106.4
4.0
1.8
37.4
28.9

183.8

0.7
170.0
0.7
1.0

172.4

137.9
3.1

141.0

313.4

(35.9)
–
(0.1)
(0.1)
(2.0)

(38.1)

(102.5)
(0.6)
(0.7)

(103.8)

(141.9)

171.5

5.2
98.5
4.0
1.8
31.6
30.4

171.5

124

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125

Financial Statements 
 
 
 
 
 
 
 
Group Statement of Cash Flows 
For the 52 weeks ended 27 March 2021

Company Statement of Cash Flows 
For the 52 weeks ended 27 March 2021

Operating activities

Profit for the year
Adjustments to reconcile Group profit for the year to net cash inflows from operating activities:
Share of loss of joint venture
Income tax expense
Net finance costs
Gain on disposal of joint venture
Loss/(Gain) on sale of property, plant and equipment
Depreciation of property, plant and equipment
Depreciation of right-of-use assets
Amortisation of intangible assets
Share-based payments
Difference between pension contributions paid and amounts recognised in the income statement
Release of government grants
Net IAS 41 valuation movement on biological assets
Increase in biological assets
Increase in inventories
Increase in trade and other receivables
Increase in trade and other payables
Cash generated from operations

Tax paid
Net cash from operating activities

Cash flows from investing activities

Acquisition of subsidiaries, net of cash acquired
Loan to joint venture
Purchase of property, plant and equipment
Proceeds from sale of property, plant and equipment
Receipt of government grants
Net cash used in investing activities

Cash flows from financing activities

Interest paid
Proceeds from issue of share capital
Issue costs of long-term borrowings
Proceeds from borrowings
Repayment of borrowings
Dividends paid
Payment of lease capital
Payment of lease interest
Net cash (used in)/received from financing activities

Net increase in cash and cash equivalents
Cash and cash equivalents at beginning of year
Cash and cash equivalents at end of year

Notes

7
6

12
13
11

17

16

28
28

28

2021  
£’m

92.5

–
22.3
2.8
–
0.1
51.9
12.3
3.5
6.0
(2.0)
(0.2)
11.4
(9.2)
(6.3)
(7.8)
26.2

203.5
(22.1)

181.4

(10.7)
–
(71.9)
0.6
0.2

(81.8)

(0.5)
3.0
–
–
(43.0)
(27.9)
(11.4)
(2.3)

(82.1)

17.5
21.5

39.0

2020  
£’m

82.7

0.1
21.3
2.8
(0.1)
(1.1)
42.0
8.2
3.7
5.8
(1.8)
(0.3)
(5.4)
(3.9)
(2.6)
(39.5)
32.8

144.7
(27.7)

117.0

(69.4)
2.2
(101.2)
4.1
–

(164.3)

(1.2)
2.6
(0.1)
88.0
(9.0)
(22.6)
(7.8)
(1.6)

48.3

1.0
20.5

21.5

Operating activities

Profit for the year 
Adjustments to reconcile Company profit for the year to net cash inflows from operating activities:
Dividends received
Income tax expense
Net finance cost
Depreciation of property, plant and equipment
Depreciation of right-of-use assets
Share-based payments
Decrease/(increase) in trade and other receivables
Increase/(decrease) in trade and other payables
Cash generated from/(used in) operations

Tax received/(paid)
Net cash generated from/(used in) operating activities

Cash flows from investing activities

Dividends received
Net cash received from investing activities

Cash flows from financing activities

Interest paid
Proceeds from issue of share capital
Issue costs of long-term borrowings
Proceeds from borrowings
Repayment of borrowings
Dividends paid 
Payment of lease liabilities
Net cash (used in)/received from financing activities

Net (decrease)/increase in cash and cash equivalents
Cash and cash equivalents at beginning of year
Cash and cash equivalents at end of year

Notes

12
13

28
28

28

2021  
£’m

30.9

(27.9)
2.3
5.3
–
0.1
1.8
4.5
23.0

40.0
0.3

40.3

27.9

27.9

(5.3)
3.0
–
–
(43.0)
(27.9)
(0.1)

(73.3)

(5.1)
3.1

(2.0)

2020  
£’m

29.2

(22.6)
1.8
6.7
0.1
0.1
1.9
(59.7)
(32.1)

(74.6)
(0.6)

(75.2)

22.6

22.6

(6.7)
2.6
(0.1)
88.0
–
(22.6)
(0.1)

61.1

8.5
(5.4)

3.1

126

Cranswick plc | Annual Report & Accounts 2021

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127

Financial StatementsGroup Statement of Changes in Equity 
For the 52 weeks ended 27 March 2021

Company Statement of Changes in Equity 
For the 52 weeks ended 27 March 2021

Share  
capital  
Note (a)  
£’m

Share 
premium 
Note (b)  
£’m

Share-based  
payments 
Note (e)  
£’m

Hedging  
reserve 
Note (f)  
£’m

Retained 
earnings  
£’m

Total  
equity  
£’m

Share  
capital  
Note (a)  
£’m

Share 
premium 
Note (b)  
£’m

General  
reserve 
Note (c)  
£’m

Merger  
reserve 
Note (d)  
£’m

Share-based  
payments 
Note (e)  
£’m

Retained 
earnings  
£’m

5.2

89.1

25.8

(0.4)

415.2

534.9

At 30 March 2019

5.2

89.1

4.0

1.8

25.8

At 30 March 2019

Profit for the year
Other comprehensive income

Total comprehensive income

Share-based payments
Scrip dividend
Share options exercised 
Dividends
Deferred tax related to changes in equity
Current tax related to changes in equity

At 28 March 2020

Profit for the year
Other comprehensive income

Total comprehensive income

Share-based payments
Scrip dividend
Share options exercised 
Share transfer
Dividends
Deferred tax related to changes in equity
Current tax related to changes in equity
At 27 March 2021

–
–

–

–
–
–
–
–
–

–
–

–

–
6.8
2.6
–
–
–

–
–

–

5.8
–
–
–
–
–

–
0.5

0.5

–
–
–
–
–
–

82.7
9.7

92.4

–
–
–
(29.4)
0.3
0.6

82.7
10.2

92.9

5.8
6.8
2.6
(29.4)
0.3
0.6

Profit for the year, being total comprehensive income

Share-based payments
Scrip dividend
Share options exercised
Dividends
Deferred tax related to changes in equity
Current tax related to changes in equity

At 28 March 2020

5.2

98.5

31.6

0.1

479.1

614.5

Profit for the year, being total comprehensive income

–
–

–

–
–
0.1
–
–
–
–
5.3

–
–

–

–
4.8
2.9
0.2
–
–
–
106.4

–
–

–

6.0
–
–
(0.2)
–
–
–
37.4

–
(0.2)

(0.2)

–
–
–
–
–
–
–
(0.1)

92.5
(2.8)

89.7

–
–
–
–
(32.7)
0.4
0.6
537.1

92.5
(3.0)

89.5

6.0
4.8
3.0
–
(32.7)
0.4
0.6
686.1

Share-based payments
Scrip dividend
Share options exercised 
Share adjustment
Dividends
Deferred tax related to changes in equity
At 27 March 2021

–

–
–
–
–
–
–

5.2

–

–
–
0.1
–
–
–
5.3

–

–
6.8
2.6
–
–
–

98.5

–

–
4.8
2.9
0.2
–
–
106.4

–

–
–
–
–
–
–

4.0

–

–
–
–
–
–
–
4.0

–

–
–
–
–
–
–

1.8

–

–
–
–
–
–
–
1.8

Total  
equity  
£’m

156.3

29.2

5.8
6.8
2.6
(29.4)
0.1
0.1

171.5

30.4

29.2

–
–
–
(29.4)
0.1
0.1

30.4

–

5.8
–
–
–
–
–

31.6

–

30.9

30.9

6.0
–
–
(0.2)
–
–
37.4

–
–
–
–
(32.7)
0.3
28.9

6.0
4.8
3.0
–
(32.7)
0.3
183.8

Notes:
a)  Share capital

The balance classified as share capital represents the nominal value of ordinary 10 pence shares issued.

b)  Share premium

The balance classified as share premium includes the net proceeds in excess of nominal value on issue of the Company’s equity share capital, comprising 10 pence ordinary shares.

c)  General reserve

This reserve arose in 1993 when the High Court of Justice granted permission to reduce the Company’s share premium account by £4.0 million which was credited to a separate reserve named 
the general reserve.

d)  Merger reserve
  Where shares have been issued as consideration for acquisitions, the value of shares issued in excess of nominal value has been credited to the merger reserve rather than to the share 

premium account.

e)  Share-based payments reserve

This reserve records the fair value of share-based payments expensed in the income statement, and in the case of the Company in relation to share-based payments to employees of 
subsidiary companies, capital contributions to cost of investments (Note 26).

f)  Hedging reserve

This reserve records the portion of the gain or loss on a hedging instrument in a cash flow hedge that is determined to be an effective hedge.

128

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129

Financial Statements 
 
 
 
 
Notes to the Accounts

1.  Authorisation of Financial Statements and Statement of Compliance With IFRSs

The Group and Company financial statements of Cranswick plc (the ‘Company’) for the 52 weeks ended 27 March 2021 were authorised for issue  
by the Board of Directors on 18 May 2021 and the balance sheets were signed on the Board’s behalf by Martin Davey and Mark Bottomley.  
Cranswick plc is a public limited company incorporated and domiciled in England, United Kingdom (Company number: 1074383, registered office: 
Crane Court, Hesslewood Country Office Park, Ferriby Road, Hessle, East Yorkshire, HU13 0PA). The Company’s ordinary shares are traded  
on the London Stock Exchange.

2.  Accounting Policies continued
Significant estimates and assumptions:

Share-based payments

The Group and Company’s financial statements have been prepared in accordance with International Financial Reporting Standards (IFRS) adopted 
pursuant to Regulation (EC) No 1606/2002 as it applies in the European Union. The Group and Company’s financial statements have been prepared  
in accordance with international accounting standards in conformity with the requirements of the Companies Act 2006. The principal accounting 
policies adopted by the Group and by the Company are set out in Note 2.

Pensions

The Company has taken advantage of the exemption provided under section 408 of the Companies Act 2006 not to publish its individual income 
statement and related notes.

2.  Accounting Policies
Basis of preparation

The financial statements of Cranswick plc, both consolidated and Company, have been prepared under the historical cost convention except where 
measurement of balances at fair value is required as explained in the accounting policies below. The Group and Company’s financial statements have 
been prepared in accordance with International Financial Reporting Standards (IFRS) adopted pursuant to Regulation (EC) No 1606/2002 as it applies 
in the European Union. The Group and Company’s financial statements have been prepared in accordance with international accounting standards  
in conformity with the requirements of the Companies Act 2006.

The UK Corporate Governance Code 2018 requires the Directors to assess and report on the prospects of the Group and whether the Group is a 
going concern. Management has produced forecasts that have been sensitised to reflect severe yet plausible downside scenarios which considers 
the principal risks faced by the Group, including but not limited to COVID-19, as well the Group’s considerable financial resources and strong trading 
relationships with its key customers and suppliers. These forecasts, which have been reviewed by the Directors, lead the Directors to believe that the 
Group is well placed to manage its business risk successfully. The assumptions supporting these sensitivities have been set out in more detail in the 
longer-term viability statement on page 58. After reviewing the available information, including business plans and downside scenario modelling and 
making enquiries, the Directors have a reasonable expectation that the Group has adequate resources to continue in operational existence for the 
foreseeable future. For this reason, they continue to adopt the going concern basis for preparing these financial statements.

Commercial accruals (Advertising 
and marketing contributions)

Significant judgements:

Biological assets

Share-based payments

The Financial Statements of the Group are prepared to the Saturday nearest to 31 March. Accordingly, these Financial Statements are prepared for 
the 52 week period ended 27 March 2021. Comparatives are for the 52 week period ended 28 March 2020. The Balance Sheets for 2021 and 2020 
have been prepared as at 27 March 2021 and 28 March 2020 respectively.

Pensions

A summary of the principal accounting policies, which have been consistently applied throughout the year and the preceding year, is below.

Basis of consolidation

The Group financial statements consolidate the financial statements of Cranswick plc and its subsidiaries. The results of undertakings acquired or 
sold are consolidated for the periods from the date of acquisition or up to the date of disposal. Acquisitions are accounted for under the acquisition 
method of accounting.

The consolidated financial statements comprise the financial statements of the Group and its subsidiaries as at 27 March 2021. Control is achieved 
when the Group is exposed, or has rights, to variable returns from its involvement with the investee and has the ability to affect those returns through 
its power over the investee.

Specifically, the Group controls an investee if and only if the Group has:
•  power over the investee (i.e. existing rights that give it the current ability to direct the relevant activities of the investee);
•  exposure, or right, to variable returns from its involvement with the investee; and
• 

the ability to use its power over the investee to affect its returns.

The Group re-assesses whether or not it controls an investee if facts and circumstances indicate that there are changes to one or more of the three 
elements of control. Consolidation of a subsidiary begins when the Group obtains control over the subsidiary and ceases when the Group loses 
control of the subsidiary. Assets, liabilities, income and expenses of a subsidiary acquired or disposed of during the year are included in the statement 
of comprehensive income from the date the Group gains control until the date the Group ceases to control the subsidiary.

When necessary, adjustments are made to the financial statements of subsidiaries to bring their accounting policies into line with the Group’s 
accounting policies. All intra-Group assets and liabilities, equity, income, expenses and cash flows relating to transactions between members of the 
Group are eliminated in full on consolidation.

Judgements and key sources of estimation uncertainty

The preparation of the Group financial statements requires management to make judgements, estimates and assumptions that affect the amounts 
reported for assets and liabilities as at the balance sheet date and the amounts reported for revenues and expenses during the year.

In the process of applying the Group’s accounting policies, management has made the following estimations, which will most likely have a significant 
effect on the amounts recognised in the financial statements in the next twelve months:

Note 26 – measurement of share-based payments.
The fair value of share-based payments is estimated using inputs including expected share price volatility, the 
expected life of the options and the number of awards that will ultimately vest. This estimate is not expected  
to have a material impact on the next twelve months.

Note 27 – pension scheme actuarial assumptions.
The valuation of the defined benefit pension scheme is determined using assumptions including mortality, 
discount rates and inflation. The assumptions are not expected to have a material impact on the next twelve 
months.

Note 21 – trade and other payables.
The level of commercial accruals is viewed by management as an area sensitive to a level of estimation  
in determining the timing and quantum of liabilities to be recognised. This estimate is not expected to have  
a material impact on the next twelve months.

Note 17 – growth rate assumptions used in the fair value model.
The Groups’ valuation model for finished pigs, sucklers and weaners utilises quoted (unadjusted) prices in an 
active market. The prices are then adjusted to reflect the growth of the pigs through interpolation between 
prices to provide a value for the pigs at a particular stage of growth. The valuation for broiler birds uses recent 
transaction prices at various stages of development. The prices are then adjusted to reflect the growth of the 
birds through interpolation between the transaction prices. Interpolation is used as an approximate growth rate 
and there is therefore a level of judgement as to whether this is Level 2 or Level 3 within the fair value hierarchy. 
Management have applied judgement that interpolation is a reasonable derivation for an animal at any particular 
point within the interpolation period and therefore concluded the input is Level 2. This judgement is not expected 
to have a material impact on the next twelve months.

Note 26 – measurement of share-based payments.
The selection of valuation models requires the use of management’s judgement. The fair value of share-based 
payments is estimated as at the date of grant using a Black-Scholes option pricing model or a stochastic option 
pricing model. This judgement is not expected to have a material impact on the next twelve months.

Note 27 – defined benefit pension scheme.
The Group has the right to recover any remaining surplus on the winding up of the pension scheme. The expected 
method of recovery of the recognised pensions surplus is through reduction in future contributions. If the 
reduction in contributions is not sufficient to eliminate the surplus before the scheme is wound up, the Group  
has the right to recover any remaining surplus through a refund. Management have applied judgement on the 
scheme rules to conclude the Group has the right to a refund. The rules state that any surplus remaining in the 
hands of the Trustees may, at the discretion of the Trustees, be used to increase the pensions payable or 
contingently payable to Members and/or their Dependents. Any surplus remaining in the hands of the Trustees 
after making such provision (if any) shall be paid to the Employers. Management have formed the judgement, 
based on paragraph BC10 of IFRCI 14, that the right to the surplus is not affected by future acts that could 
change the amount of surplus that could ultimately be recovered. The Trustees ability to use discretion and 
choose to grant benefit improvements (thus reducing the surplus) has therefore not been anticipated and does 
not remove the company’s unconditional right to the surplus. 

Note 32 – alternative performance measures.
Management apply judgement to identify the significant non-cash items to exclude when calculating adjusted 
performance measures. The Board believe alternative measures are useful as they exclude volatile, one-off and 
non-cash items.

Alternative measures

Other estimates and judgements have been applied by management in producing the Annual Report & Accounts including, but not limited to, 
depreciation and amortisation rates. However, these are not considered to have a significant risk of material adjustment.

130

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131

Financial StatementsNotes to the Accounts continued

2.  Accounting Policies continued
New standards and interpretations applied

The following accounting standards and interpretations became effective for the current reporting period:

International Accounting Standards (IAS/IFRSs)

IFRS 3 Business combinations (amendment)

IAS 1 & IAS 8 Definition of materiality (amendments)

IFRS 9, IAS 39 & IFRS 7 Interest rate benchmark reform (amendments)

Revised Conceptual Framework for Financial Reporting 

Effective date

1 January 2020

1 January 2020

1 January 2020

1 January 2020

The application of these standards has not had a material effect on the net assets, results and disclosures of the Group.

New and revised standards and interpretations not applied

In these Financial Statements, the Group has not applied the following new and revised IFRSs that have been issued but are not yet effective: 

International Accounting Standards (IAS/IFRSs)

IFRS 9, IAS 39 and IFRS 7 (amendments)

IFRS 7, IFRS 4 & IFRS 16 Interest rate benchmark reform (amendments)

Annual improvements to IFRSs 2018-20 cycle

IFRS 3 Business combinations (amendment)

IAS 16 Property plant and equipment (amendment)

IAS 37 Provisions, contingent liabilities and contingent assets

IAS 1 Presentation of Financial Statements (amendment)

IFRS 17 Insurance contracts

Narrow scope amendments to IAS 1 and IAS 8

Effective date

1 January 2021

1 January 2021

1 January 2022

1 January 2022

1 January 2022

1 January 2022

1 January 2023

1 January 2023

1 January 2023

2.  Accounting Policies continued
ii) 

in respect of taxable temporary differences associated with investments in subsidiaries, except where the timing of the reversal of the temporary 
differences can be controlled and it is probable that the temporary differences will not reverse in the foreseeable future.

Deferred income tax assets are recognised for all deductible temporary differences, carry-forward of unused tax assets and unused tax losses, to the 
extent that it is probable that the temporary differences will reverse in the foreseeable future and taxable profits will be available against which the 
temporary differences can be utilised:
i)  except where the deferred income tax asset relating to the deductible temporary difference arises from the initial recognition of an asset or a 
liability in a transaction that is not a business combination and, at the time of the transaction, affects neither the accounting profit nor taxable 
profit or loss; and
in respect of deductible temporary differences associated with investments in subsidiaries, deferred tax assets are only recognised to the extent 
that it is probable that the temporary differences will reverse in the foreseeable future and taxable profit will be available against which the 
temporary differences can be utilised.

ii) 

Deferred income tax assets and liabilities are measured at the tax rates that apply to the period when the asset is realised or the liability is settled, 
based on tax rates (and tax laws) that have been enacted or substantively enacted at the balance sheet date. Income taxes relating to items 
recognised in other comprehensive income or directly in equity are also recognised in other comprehensive income or directly in equity and not  
in the income statement. Otherwise income tax is recognised in the income statement.

Dividends

Dividends receivable by the Company are recognised in the income statement if they are declared, appropriately authorised and no longer at the 
discretion of the entity paying the dividend, prior to the balance sheet date. Dividends payable by the Company are recognised when declared and 
therefore final dividends proposed after the balance sheet date are not recognised as a liability at the balance sheet date. Dividends paid to 
Shareholders are shown as a movement in equity rather than on the face of the income statement.

Business combinations

Business combinations are accounted for using the acquisition method. The cost of an acquisition is measured as the aggregate of the consideration 
transferred, measured at acquisition date fair value. Acquisition costs incurred are expensed and included in administrative expenses.

Any contingent consideration to be transferred by the acquirer will be recognised at fair value at the acquisition date. Subsequent changes to the fair 
value of the contingent consideration which is deemed to be an asset or liability will be recognised in profit or loss. 

None of these are expected to have a significant effect on the Financial Statements of the Group.

Intangible assets

Revenue

Revenue is recognised as the performance obligation is satisfied and is recorded based on the amount of consideration expected to be received  
in exchange for satisfying the performance obligation. The performance obligation is satisfied when control of the goods has passed to the buyer 
which, depending on the contract, is either on despatch of goods or on delivery of goods. Revenue represents the value of sales to customers net  
of discounts, similar allowances and estimates of returns and excludes value added tax. The Group does not adjust any of the transaction prices for 
the time value of money due to the nature of the Group’s transactions being completed soon after the transaction is entered into.

Sales related discounts and similar allowances comprise (commercial accruals):
•  Volume rebates and similar allowances – which are sales incentives to customers to encourage them to purchase increased volumes and are 

related to total volumes purchased and sales growth.

•  Advertising and marketing contributions – which are directly related to promotions run by customers.

For commercial accruals that must be earned, management make estimates related to customer performance, sales volume and agreed terms,  
to determine total amounts earned and to be recorded in deductions from revenue. (See significant estimates above, and Note 21).

Goodwill is the excess of the fair value of the consideration paid for a business over the fair value of the identifiable assets, liabilities and contingent 
liabilities acquired. Goodwill is capitalised and subject to an impairment review, both annually and when there are indications that the carrying value 
may not be recoverable. 

Impairment is determined by assessing the recoverable amount of the cash-generating unit to which the goodwill relates. Where the recoverable 
amount is less than the carrying amount, an impairment loss is recognised. When an entity is disposed of, any goodwill associated with it is included in 
the carrying amount of the operation when determining the gain or loss on disposal except that goodwill arising on acquisitions prior to 31 March 
2004 which was previously deducted from equity is not recycled through the income statement.

Intangible assets acquired as part of an acquisition of a business are capitalised at fair value separately from goodwill only if the fair value can be 
measured reliably on initial recognition and the future economic benefits are expected to flow to the Group. Customer relationships and trademarks 
are amortised evenly over their expected useful lives of five years, with amortisation charged through administration expenses in the income 
statement.

Property, plant and equipment

Alternative performance measures

Property, plant and equipment are included at cost less accumulated depreciation and any provision for impairment.

The Board monitors performance principally through the adjusted performance measures. Adjusted profit and earnings per share measures exclude 
certain non-cash items including the net IAS 41 valuation movement on biological assets, amortisation of acquired intangible assets and goodwill 
impairment charges. Free cash flow is defined as net cash from operating activities less interest paid and like-for-like revenue excludes the benefit  
of acquisitions in the current year. Return on capital employed is a key performance indicator for the Group and is defined as adjusted operating profit 
divided by the sum of average opening and closing net assets, net debt/(funds), pension liability/(surplus) and deferred tax.

The Board believes that such alternative measures are useful as they exclude volatile (net IAS 41 valuation movement on biological assets), one-off 
(impairment of goodwill) and non-cash (amortisation of intangible assets) items which are normally disregarded by investors, analysts and brokers  
in gaining a clearer understanding of the underlying performance of the Group when making investment and other decisions. Equally, like-for-like 
revenue provides these same stakeholders with a clearer understanding of the organic sales growth of the business. (Reconciliations of alternative 
performance measures can be found in Note 32).

Taxation

Current tax assets and liabilities are measured at the amount expected to be recovered from or paid to the taxation authorities, based on tax rates 
and laws that are enacted or substantively enacted by the balance sheet date. Deferred tax is provided on temporary differences at the balance sheet 
date between the tax base of assets and liabilities and their carrying amounts for financial reporting purposes.
Deferred income tax liabilities are recognised for all taxable temporary differences:
i)  except where the deferred income tax liability arises from the initial recognition of goodwill or the initial recognition of an asset or liability in a 

transaction that is not a business combination and, at the time of the transaction, affects neither accounting profit nor taxable profit or loss; and

Freehold land is not depreciated. Depreciation is charged on property, plant and equipment on the depreciable amount, being cost less the estimated 
residual value (based on prices prevailing at the balance sheet date) on a straight line basis over their estimated useful economic lives, or the 
estimated useful economic lives of their individual parts.

Useful economic lives are principally as follows:
Freehold buildings 
Plant, equipment and vehicles 

30–50 years
4–11 years

The carrying value of property, plant and equipment is reviewed for impairment individually or at the cash-generating unit level when events or changes  
in circumstances indicate that the carrying value may not be recoverable.

132

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133

Financial Statements 
 
 
Notes to the Accounts continued

2.  Accounting Policies continued
Capitalised borrowing costs

Borrowing costs incurred in financing the construction of qualifying assets such as property, plant and equipment are capitalised up to the date at 
which the relevant asset is substantially complete. Borrowing costs are calculated using the Group’s weighted average cost of borrowing during the 
period of capitalisation. All other borrowing costs are expensed as incurred.

Investments

Investments in subsidiaries are shown at cost less any provision for impairment.

Accounting for leases

The Group leases various offices, farming units, equipment and motor vehicles. Rental contracts are typically made for fixed periods of 2 to 15 years 
but may have extension options. Lease terms are negotiated on an individual basis and contain a wide range of different terms and conditions.  
The lease agreements do not impose any covenants, but leased assets may not be used as security for borrowing purposes. 

From 31 March 2019, leases are recognised as a right-of-use asset and a corresponding liability at the date at which the leased asset is available for use 
by the Group. Each lease payment is allocated between the liability and finance cost. The finance cost is charged to the income statement over the 
lease period so as to produce a constant periodic rate of interest on the remaining balance of the liability for each period. The right-of-use asset is 
depreciated over the shorter of the asset’s useful life and the lease term on a straight-line basis. 

fixed payments (including in-substance fixed payments), less any lease incentives receivable; 

Assets and liabilities arising from a lease are initially measured on a present value basis. Lease liabilities include the net present value of the following 
lease payments: 
• 
•  variable lease payments that are based on an index or a rate; 
•  amounts expected to be payable by the Group under residual value guarantees;
• 
•  payments of penalties for terminating the lease, if the lease term reflects the Group exercising that option.

the exercise price of a purchase option if the Group is reasonably certain to exercise that option; and 

The lease payments are discounted using the interest rate implicit in the lease. If that rate cannot be determined, the Group’s weighted average 
incremental borrowing rate is used, being the rate that the Group would have to pay to borrow the funds necessary to obtain an asset of similar value 
in a similar economic environment with similar terms and conditions. 

the amount of the initial measurement of lease liability; 

Right-of-use assets are measured at cost comprising the following: 
• 
•  any lease payments made at or before the commencement date less any lease incentives received; 
•  any initial direct costs; and 
• 

restoration costs. 

2.  Accounting Policies continued
Cash and cash equivalents

Cash and cash equivalents are defined as cash at bank and in hand including short-term deposits with original maturity within three months. For the 
purposes of the Group cash flow statement, cash and cash equivalents consist of cash and cash equivalents net of outstanding bank overdrafts.

Financial instruments
i)  Debt instruments, including bank borrowings

  Debt instruments are initially recognised at the fair value of net proceeds received after the deduction of issue costs. Subsequently debt 

instruments are recognised at amortised cost using the effective interest method. Issue costs are charged to the income statement over the 
term of the debt at a constant rate on the balance sheet carrying amount under the effective interest method. 

ii)  Derivative financial instruments 

The Group uses derivative financial instruments such as foreign currency contracts and interest rate swaps to hedge its cash flow risks associated 
with interest rate and foreign currency fluctuations. Such derivative financial instruments are stated at fair value.

The fair value of forward contracts is calculated by reference to current forward exchange rates for contracts with a similar maturity profile.  
The fair value of interest rate swaps is determined by reference to market values for similar instruments.

  Where derivatives meet the hedging criteria under IFRS 9 for cash flow hedges the portion of the gain or loss on the hedging instrument that is 

determined to be an effective hedge is recognised directly in other comprehensive income and the ineffective portion is recognised in the income 
statement. Gains or losses recognised in comprehensive income are transferred to the income statement in the same period in which the hedged 
item affects the net profit or loss. If a forecast transaction is no longer expected to occur, amounts previously recognised in other comprehensive 
income are transferred to the income statement.

For derivatives that do not qualify for hedge accounting under IFRS 9, any gains or losses arising from changes in fair value are taken directly to net 
profit or loss for the period.

Trade receivables

Trade receivables are recognised initially at the amount of consideration that is unconditional. The Group holds trade receivables with the objective of 
collecting the contractual cash flows so they are subsequently measured at amortised cost using the effective interest method, less loss allowance. 
Gains and losses are recognised in the income statement when receivables are derecognised or impaired.

Foreign currencies

In the accounts of each entity in the Group, individual transactions denominated in foreign currencies are translated into functional currency at the 
actual exchange rates ruling at the dates of the transactions. Monetary assets and liabilities denominated in foreign currencies are translated into 
functional currency at the rates ruling at the balance sheet date. Profits and losses on settlement of individual foreign currency transactions and 
movements on monetary assets and liabilities are dealt with in the income statement.

Under IFRS 16, right-of-use assets are tested for impairment in accordance with IAS 36 Impairment of Assets and any impairment is provided for  
by writing down the asset value.

Employee benefits
i)  Pensions

Payments associated with short-term leases and leases of low-value assets are recognised on a straight-line basis as an expense in the income 
statement. Short-term leases are leases with a lease term of 12 months or less. Low-value assets primarily comprise IT-equipment. 

  A subsidiary of the Group operates a defined benefit pension scheme for certain employees which requires contributions to be made to a separate 

trustee administered fund. The scheme was closed to new members on 30 June 2004.

Government grants and contributions

UK Regional Development Grants and grants receivable from the European Union and DEFRA in respect of property, plant and equipment are 
credited to deferred income and released to the income statement over the relevant depreciation period.

Inventories

Inventories are stated at the lower of cost (on a first in, first out basis) and net realisable value after making allowance for any obsolete or slow-moving 
items. In the case of finished goods, cost comprises direct materials, direct labour and an appropriate proportion of manufacturing fixed and variable 
overheads, where applicable, based on a normal level of activity.

Biological assets

The Group’s biological assets consist of pigs in the form of breeding sows (classified as non-current assets) and their progeny for processing within 
the Group and externally (classified as current assets) and chickens in the form of breeder stocks (classified as non-current assets) and their progeny 
for processing within the Group and externally (classified as current assets). On initial recognition and at the balance sheet date biological assets have 
been measured at their fair value less costs to sell, in line with IAS 41. Gains and losses in relation to the fair value of biological assets are recognised in 
the income statement, within ‘cost of sales’, in the period in which they arise.

The asset recognised in the balance sheet in respect of the defined benefit pension scheme is the present value of the defined benefit obligation 
at the balance sheet date less the fair value of plan assets, together with adjustments for unrecognised past-service costs. The defined benefit 
obligation is calculated annually by independent actuaries using the projected unit method. The present value of the defined benefit obligation  
is determined by discounting the estimated future cash outflows using interest rates of high quality corporate bonds that are denominated in 
Sterling, and that have terms to maturity approximating to the terms of the related pension liability.

The amounts charged to operating profit are any gains and losses on settlements and curtailments, and these are included as part of staff costs.

Past service costs are recognised as an expense at the earlier of when the plan amendment or curtailment occurs and when the entity recognises 
related restructuring costs or termination benefits.

The difference between the interest cost on plan liabilities and the expected return on plan assets is recognised in the income statement as other 
finance revenue or costs.

  Actuarial gains and losses arising from experience adjustments and changes in actuarial assumptions are charged or credited to the statement  

of comprehensive income in the period in which they arise.

The Group also operates defined contribution schemes for employees under which contributions are paid into schemes managed by major 
insurance companies. Contributions are calculated as a percentage of employees’ earnings and obligations for contributions to the schemes are 
recognised as cost of sales or operating expenses in the income statement in the period in which they arise.

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135

Financial Statements 
 
 
 
 
 
 
 
 
Notes to the Accounts continued

2.  Accounting Policies continued
Employee benefits
ii)  Equity-settled share-based payments

The Group operates a savings related share option scheme under which options have been granted to Group employees (SAYE scheme).  
In addition, the Group operates a Long Term Incentive Plan (LTIP) for Senior Executives. Share options awarded are exercisable subject to the 
attainment of certain market-based and non-market-based performance criteria.

The cost of equity-settled transactions with employees is measured by reference to the fair value at the date on which they are granted and is 
recognised as an expense over the vesting period, which ends on the date on which the relevant employees become fully entitled to the award.  
Fair value is determined using Black-Scholes or stochastic option pricing models. In valuing equity-settled transactions, no account is taken  
of any service and performance (vesting conditions), other than performance conditions linked to the price of the shares of the Company  
(market conditions). Any other conditions which are required to be met in order for an employee to become fully entitled to an award are 
considered to be non-vesting conditions. Like market performance conditions, non-vesting conditions are taken into account in determining  
the grant date fair value. 

  No expense is recognised for awards that do not ultimately vest, except for awards where vesting is conditional upon a market or non-vesting 
condition, which are treated as vesting irrespective of whether or not the market or non-vesting condition is satisfied, provided that all other 
performance or service conditions are satisfied.

  At each balance sheet date before vesting, the cumulative expense is calculated, representing the extent to which the vesting period has expired 
and management’s best estimate of the number of equity instruments that will ultimately vest. The movement in cumulative expense since the 
previous balance sheet date is recognised in the income statement, with a corresponding entry in equity. 

  Where the terms of an equity-settled award are modified or a new award is designated as replacing a cancelled or settled award, the cost based on 
the original award terms continues to be recognised over the original vesting period. In addition, an expense is recognised over the remainder of 
the new vesting period for the incremental fair value of any modification, based on the difference between the fair value of the original award and 
the fair value of the modified award, both as measured on the date of the modification. No reduction is recognised if this difference is negative.

  Where an equity-settled award is cancelled (including when a non-vesting condition within the control of the entity or employee is not met),  
it is treated as if it had vested on the date of cancellation, and any cost not yet recognised in the income statement for the award is expensed 
immediately. Any compensation paid up to the fair value of the award at the cancellation or settlement date is deducted from equity, with any 
excess over fair value being treated as an expense in the income statement.

  On transition to IFRS, the Group did not apply the measurement rules of IFRS 2 to equity-settled awards granted before 7 November 2002 or 

granted after that date and vested before 1 January 2005. However, later modifications of such equity instruments are measured under IFRS 2.

3.  Business and Geographical Segments

IFRS 8 requires operating segments to be identified on the basis of the internal financial information reported to the Chief Operating Decision Maker 
(CODM). The Group’s CODM is deemed to be the Executive Directors on the Board, who are primarily responsible for the allocation of resources to 
segments and the assessment of performance of the segments.

The CODM assesses profit performance principally through adjusted profit measures consistent with those disclosed in the Annual Report and 
Accounts.

For the purposes of managing the business, the Group is organised into one reportable segment, being Food: manufacture and supply of food 
products to UK grocery retailers, the food service sector and other UK and global food producers.

The reportable segment ‘Food’ represents the aggregation of four operating segments which are aligned to the product categories of the Group; 
Fresh Pork, Convenience, Gourmet Products and Poultry, all of which manufacture and supply food products through the channels described above. 
These operating segments have been aggregated into one reportable segment as they share similar economic characteristics. The economic 
indicators which have been assessed in concluding that these operating segments should be aggregated include the similarity of long-term average 
margins; expected future financial performance; and operating and competitive risks. In addition, the operating segments are similar with regard to 
the nature of the products and production process, the type and class of customer, the method of distribution and the regulatory environment.

Geographical segments

The following table sets out revenues by destination, regardless of where the goods were produced:

UK
Continental Europe
Rest of world

2021  
£’m

1,805.3
47.0
46.1

1,898.4

2020  
£’m

1,556.8
47.4
63.0

1,667.2

In addition to the non-UK sales disclosed above the Group also made sales to export markets through UK-based meat trading agents totalling  
£96.8 million (2020: £77.0 million). Including these sales, total sales to export markets were £189.9 million for the year (2020: £187.4 million).

3.  Business and Geographical Segments continued
Customer concentration

The Group has three customers (2020: two) which individually account for more than 10 per cent of the Group’s total revenue. These customers 
account for 23 per cent, 17 per cent and 10 per cent respectively. In the prior year these same three customers accounted for 23 per cent,18 per cent 
and 4 per cent respectively.

The Group’s non-current assets were all located within the UK during both 2021 and 2020.

4.  Group Operating Profit

Group operating costs comprise:

Cost of sales excluding net IAS 41 valuation movement on biological assets
Net IAS 41 valuation movement on biological assets*

Cost of sales

Gross profit

Selling and distribution costs

Administrative expenses excluding amortisation of intangible assets
Amortisation of intangible assets

Administrative expenses
Total operating costs

Total

2021  
£’m

1,629.2
11.4

1,640.6

257.8

69.0

67.7
3.5

71.2

2020  
£’m

1,445.9
(5.4)

1,440.5

226.7

65.8

50.4
3.7

54.1

1,780.8

1,560.4

*  This represents the difference between operating profit prepared under IAS 41 and operating profit prepared under historical cost accounting, which forms part of the reconciliation to 

adjusted operating profit.

Group operating profit is stated after charging/(crediting):

Depreciation of property, plant and equipment
Depreciation of right-of-use assets
Amortisation of intangible assets
Release of government grants
Operating lease payments – minimum lease payments 
Net foreign currency differences
Cost of inventories recognised as an expense 
(Decrease)/Increase in provision for inventories
(Decrease)/Increase in provision for impairment of receivables
Research and development expenditure

Auditors’ remuneration

Fees payable to the Company’s auditors in respect of the audit
Audit of these financial statements
Local statutory audits of subsidiaries

Total audit remuneration

Other services

Total non-audit related remuneration

Total

2021  
£’m

51.9
12.3
3.5
(0.2)
1.0
(1.2)
1,010.9
(0.5)
(0.6)
6.9

0.3
0.5

0.8

–

–

2020  
£’m

42.0
8.2
3.7
(0.3)
1.0
(0.4)
929.5
4.5
3.6
2.5

0.2
0.2

0.4

–

–

Further details of audit and non-audit fees can be found on page 85.

Fees paid to auditors for non-audit services by the Company itself are not disclosed in the individual accounts of Cranswick plc because Group 
financial statements are prepared which are required to disclose such fees on a consolidated basis.

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137

Financial Statements 
 
Notes to the Accounts continued

5.  Employees

Staff costs:
Wages and salaries 
Social security costs
Other pension costs

Group

2021  
£’m

264.4
24.6
6.5

295.5

2020  
£’m

208.7
20.2
5.8

234.7

Company

2021  
£’m

9.1
1.6
0.1

10.8

2020  
£’m

8.7
1.5
0.1

10.3

Included within wages and salaries is a total expense for share-based payments of £6.0 million (2020: £5.8 million) all of which arises from transactions 
accounted for as equity-settled share-based payment transactions.

The average monthly number of employees during the year was:

Production
Selling and distribution
Administration

Group

2021 
Number

8,056
559
390

9,005

2020 
Number

6,670
392
402

7,464

Company

2021 
Number

2020 
Number

–
–
59

59

–
–
57

57

The Group and Company consider the Directors to be the key management personnel. Details of each Director’s remuneration, pension 
contributions and share options are detailed in the Remuneration Committee Report on pages 89 to 109. The employee costs shown above include 
the following remuneration in respect of Directors of the Company:

Group and Company

Directors’ remuneration
Pension contribution

Aggregate gains made by Directors on exercise of share options

Number of Directors receiving pension contributions under money purchase schemes

2021  
£’m

4.9
–

4.9

3.2

2

2020  
£’m

4.8
–

4.8

2.3

2

Details of Directors’ remuneration can be found in the Remuneration Committee Report on page 103. The total Directors’ remuneration of £4.9 million 
(2020: £4.8 million) comprises salary and fees £2.1 million (2020: £2.0 million), benefits £0.1 million (2020: £0.1 million), bonus £2.3 million (2020: £2.3 million) 
and pension £0.4 million (2020: £0.4 million). The difference between pension contributions noted above and pension contributions on page 103 is 
cash paid in lieu of pension. 

6.  Finance Costs

Finance costs:

Bank interest paid and similar charges
Interest capitalised

Total interest expense for financial liabilities not at fair value through profit or loss
Net finance income on defined benefit pension surplus (Note 27)
Lease interest
Total finance costs

The interest relates to financial assets and liabilities carried at amortised cost.

Total

2021  
£’m

0.7
–

0.7
(0.2)
2.3

2.8

2020  
£’m

1.5
(0.3)

1.2
–
1.6

2.8

7.  Taxation
a)  Analysis of tax charge in the year

Tax charge based on the profit for the year:

Current income tax:
UK corporation tax on profit for the year
Adjustments in respect of prior years

Total current tax

Deferred tax:
Origination and reversal of temporary differences
Deferred tax rate change
Adjustments in respect of prior years

Total deferred tax
Tax on profit

Tax relating to items charged or credited to other comprehensive income or directly to equity:

Group

Recognised in Group statement of comprehensive income
Deferred tax on revaluation of cash flow hedges
Deferred tax on actuarial (losses)/gains on defined benefit pension scheme
Corporation tax credit on actuarial gains on defined benefit pension scheme

Recognised in Group statement of changes in equity
Deferred tax (credit)/charge on share-based payments
Corporation tax credit on share options exercised

Total tax (credit)/charge recognised directly in equity

Company

Recognised in Company statement of changes in equity
Deferred tax credit on share-based payments
Corporation tax credit on share options exercised
Total tax credit recognised directly in equity

b)  Factors affecting tax charge for the year

2021  
£’m

27.6
(1.5)

26.1

(4.3)
–
0.5

(3.8)

22.3

2021  
£’m

–
(0.3)
(0.3)

(0.6)

(0.4)
(0.6)

(1.0)

(1.6)

2021  
£’m

–
(0.3)

(0.3)

The tax assessed for the year is higher (2020: higher) than the standard rate of corporation tax in the UK. The differences are explained below:

Profit before tax

Profit multiplied by standard rate of corporation tax in the UK of 19 per cent (2020: 19 per cent)
Effect of:
Disallowed expenses 
Consortium relief
Deferred tax rate change
Non-taxable income
Adjustments in respect of prior years
Share based payments
Total tax charge for the year

2021  
£’m

114.8

21.8

1.4
–
–
–
(1.0)
0.1

22.3

2020  
£’m

20.9
(0.5)

20.4

0.5
0.7
(0.3)

0.9

21.3

2020  
£’m

0.1
2.2
–

2.3

(0.3)
(0.6)

(0.9)

1.4

2020  
£’m

(0.1)
(0.1)

(0.2)

2020  
£’m

104.0

19.8

1.8
(0.1)
0.7
(0.2)
(0.8)
0.1

21.3

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139

Financial StatementsNotes to the Accounts continued

7.  Taxation continued
c)  Deferred tax

The deferred tax included in the Group balance sheet is as follows:

Group
Deferred tax liability in the balance sheet

Accelerated capital allowances
Business combinations
Losses
Biological assets
Rollover and holdover relief
Other temporary differences
Share-based payments
Deferred tax on defined benefit pension scheme
Customer relationships intangibles
Deferred tax liability

The deferred tax included in the income statement is as follows:

Deferred tax in the income statement

Accelerated capital allowances
Business combinations
Biological assets
Losses
Other temporary differences
Share-based payments
Deferred tax on defined benefit pension scheme
Customer relationships intangibles
Deferred tax (credit)/charge

The deferred tax included in the Company balance sheet is as follows:

Company
Deferred tax asset in the balance sheet

Other temporary differences
Share-based payments
Deferred tax asset

2021  
£’m

2.3
3.1
–
(1.8)
–
(0.4)
(3.6)
1.1
2.0

2.7

2021  
£’m

(0.4)
(0.1)
(2.2)
0.1
(0.3)
(0.2)
–
(0.7)

(3.8)

2021  
£’m

(0.1)
(1.0)

(1.1)

2020  
£’m

2.7
3.2
(0.1)
0.4
0.1
(0.2)
(3.0)
1.4
2.7

7.2

2020  
£’m

–
0.2
1.1
–
–
(0.4)
0.3
(0.3)

0.9

2020  
£’m

(0.1)
(0.9)

(1.0)

10.  Earnings per Share

Basic earnings per share amounts are calculated by dividing net profit for the year attributable to members of the parent company of £92.5 million 
(2020: £82.7 million) by the weighted average number of shares outstanding during the year. In calculating diluted earnings per share amounts, the 
weighted average number of shares is adjusted for the weighted average number of ordinary shares that would be issued on the conversion of all 
dilutive potential ordinary shares into ordinary shares.

The weighted average number of ordinary shares for both basic and diluted amounts was as per the table below:

Basic weighted average number of shares
Dilutive potential ordinary shares – share options

Adjusted earnings per share

2021 
Thousands

2020 
Thousands

52,469
244

52,713

51,966
162

52,128

Adjusted earnings per share are calculated using the above weighted average number of shares for both basic and diluted amounts (see Note 32).

11.  Intangible Assets

Group
Cost

At 30 March 2019
Additions

At 28 March 2020 and 27 March 2021

Amortisation

At 30 March 2019
Amortisation

At 28 March 2020
Amortisation

At 27 March 2021

Net book value

At 30 March 2019

At 28 March 2020
At 27 March 2021

Impairment testing

Goodwill  
£’m

Trademark 
£’m

Customer 
relationships 
£’m

151.3
41.9

193.2

–
–

–
–

–

151.3

193.2
193.2

–
2.5

2.5

–
0.3

0.3
0.3

0.6

–

2.2
1.9

11.6
13.1

24.7

9.4
3.4

12.8
3.2

16.0

2.2

11.9
8.7

Total  
£’m

162.9
57.5

220.4

9.4
3.7

13.1
3.5

16.6

153.5

207.3
203.8

The deferred tax liability is not expected to be settled within the next 12 months.

d)  Change in corporation tax rate

In the Spring Budget 2021, the Government announced that from 1 April 2023, the corporation tax rate will increase to 25 per cent. Since the  
proposal to increase the rate to 25 per cent had not been substantively enacted at the balance sheet date, its effects are not included in these 
financial statements. However, it is likely that the overall effect of the change, had it been substantively enacted by the balance sheet date, would  
be to increase the tax expense for the period by £2.5 million, and to increase the deferred tax liability by £1.0 million. 

8.  Profit Attributable to Members

Of the profit attributable to members, the sum of £30.9 million (2020: £29.2 million) has been dealt with in the accounts of Cranswick plc.

9.  Equity Dividends

Declared and paid during the year:
Final dividend for 2020 – 43.7p per share (2019: 40.0p)
Interim dividend for 2021 – 18.7p per share (2020: 16.7p)
Dividends paid

Proposed for approval of Shareholders at the Annual General Meeting on 26 July 2021:

Final dividend for 2021 – 51.3p per share (2020: 43.7p)

2021  
£’m

22.9
9.8

32.7

2020  
£’m

20.7
8.7

29.4

27.0

22.8

Goodwill is subject to annual impairment testing. Goodwill acquired through business combinations has been allocated for impairment testing 
purposes to the following principal cash-generating units:

Cash-generating unit

Fresh Pork
Livestock
Cooked Meats
Continental Fine Foods
Premium Cooked Poultry
Fresh Chicken
Other

Assumptions used

2021  
£’m

21.8
20.2
90.2
34.4
9.2
13.7
3.7

2020  
£’m

21.8
20.2
90.2
34.4
9.2
13.7
3.7

193.2

193.2

The recoverable amount for each cash-generating unit has been determined based on value-in-use calculations using annual budgets for each 
business for the following year, approved by the Board of Directors, and cash flow projections for the next two years calculated for the Viability 
Statement, extended for a further two years. Forecast replacement capital expenditure is included from budgets and thereafter capital expenditure  
is assumed to represent 100 per cent of depreciation, except where specific expansion plans are in place.

Subsequent cash flows are forecast to grow in line with the long-term rate of inflation of 2 per cent.

A pre-tax discount rate of 8.1 per cent has been used (2020: 8.1 per cent) being management’s estimate of the weighted average cost of capital 
adjusted for risks specific to the CGUs. An adjustment has also been made in arriving at the pre-tax discount rate to reflect the fact that the weighted 
average cost of capital is a post-tax rate.

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141

Financial Statements12.  Property, Plant and Equipment continued
Cost includes £1.6 million (2020: £1.6 million) in respect of capitalised interest. Interest of £nil million was capitalised during the year (2020: £0.3 million). 
The rate used to determine the amount of borrowing costs eligible for capitalisation in the prior year was 1.1 per cent, which was the effective rate  
of the borrowing used to finance the construction.

Notes to the Accounts continued

11.  Intangible Assets continued
Ongoing capital projects relating to our Second Nature sustainability strategy are included in the annual budgets for each business, such as solar 
panels, ammonia refrigeration upgrades, CHP units and effluent treatment projects. While no specific assumptions have been made in relation  
to climate change risk in the cash flow forecasts beyond the budget for FY22, we note that the strong level of headroom is considered sufficient  
to cover the level of capital expenditure that would be required in order to reach targets such as net zero and that these costs are currently  
immaterial to the Group.

The calculation is most sensitive to the following assumptions:

Sales volumes

Sales volumes are influenced by the growth of the underlying food segment, the market shares of our customers, selling prices and the quality  
of our products and service. Historical volumes are used as the base and adjusted over the projection period in line with current growth rates. 

Gross margin

Gross margin depends upon average selling prices, the cost of raw materials and changes in the cost of production overheads. Historical margins  
are used as the base, adjusted for management’s expectations derived from experience and with reference to budgets and forecasts.

Discount rates

All calculations of this nature are sensitive to the discount rate used. Management’s estimate of the weighted average cost of capital has been used 
for each cash-generating unit.

Sensitivity

At 27 March 2021, the Livestock cash-generating unit (CGU) was the most sensitive to a reasonably possible change in the key assumptions, on which 
management have based their calculations, which could cause the CGU’s carrying amount to exceed its recoverable amount. At 27 March 2021, the 
Livestock CGU’s recoverable amount exceeded its carrying value by £21 million. The key assumptions used in the calculation were the discount rate 
and gross margin. A 1.4 per cent increase in the discount rate or a 0.7 per cent reduction in gross margin percentage would have reduced the CGU’s 
recoverable amount to a level equal to its carrying value. 

Other than detailed above, management believes that currently there is no reasonably possible change to their assumptions that would reduce the 
recoverable amount to below the carrying value for any of the Group’s other cash-generating units. Assumptions and projections are updated on an 
annual basis.

Company
Cost

At 30 March 2019
Disposals

At 28 March 2020
Additions

At 27 March 2021

Depreciation

At 30 March 2019
Disposals
Charge for the year

At 28 March 2020
Charge for the year

At 27 March 2021

Net book amounts

At 30 March 2019

At 28 March 2020
At 27 March 2021

12.  Property, Plant and Equipment

Group
Cost

At 30 March 2019
Additions
On acquisition
Transfers between categories
Disposals

At 28 March 2020
Additions
Transfers between categories
Disposals

At 27 March 2021

Depreciation

At 30 March 2019
Charge for the year
Relating to disposals

At 28 March 2020
Charge for the year
Relating to disposals

At 27 March 2021

Net book amounts

At 30 March 2019

At 28 March 2020
At 27 March 2021

Freehold  
land and  
buildings  
£’m

Plant,  
equipment and 
vehicles  
£’m

Assets in the 
course of 
construction  
£’m

150.3
6.1
8.0
46.7
(4.2)

206.9
5.9
6.6
(0.7)

218.7

29.8
4.8
(1.5)

33.1
5.8
(0.3)

38.6

120.5

173.8
180.1

307.6
40.0
3.8
31.3
(28.3)

354.4
25.8
7.0
(29.3)

357.9

171.0
37.2
(28.0)

180.2
46.1
(28.9)

197.4

136.6

174.2
160.5

34.1
51.4
2.2
(78.0)
–

9.7
40.3
(13.6)
(0.3)

36.1

–
–
–

–
–
–

–

34.1

9.7
36.1

Total  
£’m

492.0
97.5
14.0
–
(32.5)

571.0
72.0
–
(30.3)

612.7

200.8
42.0
(29.5)

213.3
51.9
(29.2)

236.0

291.2

357.7
376.7

13.  Right-of-use Assets
Amounts recognised in the balance sheet

The balance sheet shows the following amounts relating to leases:

Group
Cost

At 31 March 2019
Additions
On acquisition

At 28 March 2020
Additions
Disposals

At 27 March 2021

Depreciation

At 31 March 2019
Charge for the year
Impairment (onerous lease provision)

At 28 March 2020
Charge for the year
Relating to disposals

At 27 March 2021

Net book amounts

At 31 March 2019

At 28 March 2020
At 27 March 2021

Included in freehold land and buildings is land with a cost of £24.8 million (2020: £22.7 million), which is not depreciated, relating to the Group, and  
£0.5 million (2020: £0.5 million) relating to the Company.

142

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Cranswick plc | Annual Report & Accounts 2021

Freehold 
land and 
buildings 
£’m

Plant, 
equipment 
and vehicles 
£’m

0.5
–

0.5
–

0.5

–
–
–

–
–

–

0.5

0.5
0.5

0.8
(0.4)

0.4
–

0.4

0.5
(0.4)
0.1

0.2
–

0.2

0.3

0.2
0.2

Land and 
buildings 
£’m

Plant, 
equipment 
and vehicles 
£’m

36.1
23.2
8.4

67.7
13.8
(2.7)

78.8

–
6.6
0.7

7.3
9.9
(1.9)

15.3

36.1

60.4
63.5

4.1
1.8
0.1

6.0
3.4
(0.5)

8.9

–
1.6
–

1.6
2.4
(0.4)

3.6

4.1

4.4
5.3

Total  
£’m

1.3
(0.4)

0.9
–

0.9

0.5
(0.4)
0.1

0.2
–

0.2

0.8

0.7
0.7

Total  
£’m

40.2
25.0
8.5

73.7
17.2
(3.2)

87.7

–
8.2
0.7

8.9
12.3
(2.3)

18.9

40.2

64.8
68.8

143

Financial StatementsNotes to the Accounts continued

13.  Right-of-use Assets continued

Company
Cost

At 31 March 2019 and 28 March 2020 
Additions

At 27 March 2021

Depreciation

At 31 March 2019
Charge for the year

At 28 March 2020
Charge for the year

At 27 March 2021

Net book amounts

At 31 March 2019

At 28 March 2020
At 27 March 2021

Lease liabilities:

Current
Non-current

Amounts recognised in the income statement 

The income statement shows the following amounts relating to leases:

Depreciation charge on right-of-use assets:

Land buildings
Plant, equipment and vehicles

Interest expense (included in finance cost)

14.  Investments

Company

Shares at cost:
At 30 March 2019
Capital contribution relating to share options

At 28 March 2020
Capital contribution relating to share options
At 27 March 2021

Land and 
buildings 
£’m

Plant, 
equipment 
and vehicles 
£’m

Total  
£’m

0.7
–

0.7

–
0.1

0.1
0.1

0.2

0.7

0.6
0.5

Group

2021  
£’m

12.5
59.1

71.6

2020  
£’m

10.3
55.6

65.9

0.1
0.4

0.5

–
–

–
–

–

0.1

0.1
0.5

Company

2021  
£’m

0.2
0.8

1.0

2021  
£’m

9.9
2.4

12.3

2.3

0.8
0.4

1.2

–
0.1

0.1
0.1

0.2

0.8

0.7
1.0

2020  
£’m

0.1
0.6

0.7

2020  
£’m

6.6
1.6

8.2

1.6

Subsidiary 
undertakings  
£’m

166.1
3.9

170.0
4.2
174.2

The subsidiary undertakings as at 27 March 2021 were:
•  Cranswick Country Foods plc
•  Cranswick Gourmet Pastry Company Limited (100 per cent owned by Cranswick Country Foods plc) 
•  Wayland Farms Limited (100 per cent owned by Cranswick Country Foods plc)
•  Wold Farms Limited (100 per cent owned by Cranswick Country Foods plc)
•  Cranswick Convenience Foods Limited
•  Kingston Foods Limited (100 per cent owned by Cranswick Convenience Foods Limited)
•  Warwick One Limited (registered in Scotland, registered office 21 Jenny Moores Road, St. Boswells, Melrose, Roxburghshire, TD6 0AN)
•  Benson Park Limited (100 per cent owned by Cranswick Country Foods plc)

14.  Investments continued
•  Cranswick Bio Limited (100 per cent owned by Cranswick Country Foods plc)
•  Mulberry House Foods Limited (100 per cent owned by Cranswick Country Foods plc)
•  Weeton Foods Limited (100 per cent owned by Cranswick Country Foods plc)
•  Potterdale Foods Limited (100 per cent owned by Cranswick Country Foods plc)
•  CCL Holdings Limited (100 per cent owned by Cranswick Country Foods plc)
•  Crown Chicken Limited (100 per cent owned by CCL Holdings Limited)
•  Cranswick Country Foods Ballymena (registered in Northern Ireland, registered office 146 Fenaghy Road, Cullybackey, County Antrim,  

Northern Ireland, BT42 1EA, 100 per cent owned by The Harts Corner Natural Sausage Company Limited)

•  Cranswick Country Foods (Norfolk) Pension Trustees Limited (100 per cent owned by Cranswick Country Foods (Norfolk) Limited)
•  Roma (No.1) plc
•  Brookfield Foods Limited
•  Continental Fine Foods Limited
•  North Wales Foods Limited
•  Cranswick Country Foods (Norfolk) Limited (100 per cent owned by Cranswick Country Foods plc)
•  Cranswick Gourmet Bacon Company Limited (100 per cent owned by Cranswick Country Foods plc)
•  Cranswick Gourmet Sausage Company Limited (100 per cent owned by Cranswick Country Foods plc)
•  Cranswick Mill Limited
•  Cranswick Trustees Limited
•  Cranswick Tuck Marketing Limited
•  Delico Limited
•  Friars 587 Limited (100 per cent owned by Cranswick Country Foods plc)
•  The Harts Corner Natural Sausage Company Limited (100 per cent owned by Cranswick Country Foods plc)
•  White Rose Farms Limited (100 per cent owned by Cranswick Country Foods plc) (2019: 50 per cent owned by Cranswick Country Foods plc) 
•  CHL Pigs Limited (100 per cent owned by White Rose Farms Limited)
•  Packington Pork Limited (100 per cent owned by Cranswick Country Foods plc)
•  Katsouris Brothers Limited (100 per cent owned by Cranswick Country Foods plc)
•  Katsouris Bros Limited (Registered in Cyprus, registered office 28 October Street, 313, Limassol, 3105, Cyprus) (100 per cent owned by Cranswick 

Country Foods plc) 

•  Cypresa Products Limited (100 per cent owned by Katsouris Brothers Limited)

Except where otherwise stated, each of the companies is registered in England and Wales, with registered office Crane Court, Hesslewood Country 
Office Park, Ferriby Road, Hessle, East Yorkshire, HU13 0PA and Cranswick plc holds directly 100 per cent of the shares and voting rights of each 
subsidiary undertaking.

15.  Investment in Joint Venture

In the prior year on 10 February 2020, the Group disposed of its 50 per cent interest in White Rose Farms Limited, a joint venture involved in the 
production of pigs. On the same date the Group acquired 100 per cent of White Rose Farms Limited enlarged pig enterprise, see Note 16.

The Group’s interest in White Rose Farms up to the point of disposal was accounted for using the equity method in the consolidated financial statements. 

Details of the assets disposed, and the consideration received are as follows:

Group

Book value of associate
Group’s share – 50%
Consideration – £1

Profit on disposal

£’m

(0.2)
(0.1)
–

0.1

16.  Acquisitions 
i)  2020 – Packington Pork Limited and White Rose Farms Limited

In the prior year on 10 February 2020, the Group acquired 100 per cent of the issued share capital of the Buckle family’s pig farming and rearing 
operations as well as the family’s 50 per cent share of the White Rose Farms Limited pig production joint venture set up by Cranswick and the Buckle 
family in 2018. The enlarged pig enterprise, known as White Rose Farms, specialises in the production of Red Tractor assured pigs in Yorkshire. On 
16 December 2019, the Group acquired 100 per cent of the issued share capital of Packington Pork Limited. Packington Pork Limited comprises pig 
farming and rearing operations and specialises in the production of British free range and outdoor bred pigs. The business operates predominantly 
from a range of sites across Staffordshire, Nottinghamshire and Lincolnshire. The two farming businesses were acquired for a combined initial net 
cash consideration of £27.4 million

144

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145

Financial StatementsNotes to the Accounts continued

16.  Acquisitions continued
The following table sets out the fair values of the identifiable assets and liabilities acquired by the Group in relation to White Rose Farms and 
Packington Pork. Fair values of the net assets at the date of acquisition were as follows: 

16.  Acquisitions continued
Fair values of the net assets at the date of acquisition were as follows:

Net assets acquired:
Right-of-use assets
Property, plant and equipment
Biological assets
Inventories
Trade and other receivables
Bank and cash balances
Trade and other payables
Corporation tax liability
Deferred tax liability
Other borrowings
Bank loan
Lease liabilities

Goodwill arising on acquisition

Total consideration

Satisfied by:
Initial cash consideration
Deferred consideration

Net cash outflow arising on acquisition:
Cash consideration paid
Cash and cash equivalents acquired

Fair value 
£’m

3.6
7.7
15.1
0.9
1.8
(0.2)
(4.0)
0.2
(0.6)
(7.0)
(1.3)
(3.6)

12.6
18.5

31.1

27.2
3.9

31.1

27.2
0.2

27.4

Net assets acquired:
Customer relationships
Trademark
Right-of-use assets
Property, plant and equipment
Inventories
Trade and other receivables
Bank and cash balances
Trade and other payables
Corporation tax liability
Deferred tax liability
Bank loan
Lease liabilities

Goodwill arising on acquisition

Total consideration

Satisfied by:
Initial cash consideration
Deferred consideration 
Deferred contingent consideration

Net cash outflow arising on acquisition:
Cash consideration paid
Cash and cash equivalents acquired

Fair value 
£’m

13.1
2.5
4.9
6.3
4.6
10.5
13.2
(7.4)
(0.4)
(3.1)
(0.7)
(4.9)

38.6
23.4

62.0

54.5
0.7
6.8

62.0

55.2
(13.2)

42.0

In respect of White Rose Farms, the consideration for the acquisition was £4.8 million higher than presented above, due to the settlement of a 
pre-existing relationship liability of £4.8 million which was effectively treated as settled on acquisition. Note that the numbers included in the table 
above include the consideration net of this settlement, and the liability of £4.8m is included in “other borrowings”. This presentation is to reflect the 
cash paid and included within the cash flow statement.

All of the trade receivables acquired were collected in full.

Included in the £23.4 million of goodwill recognised above are certain intangible assets that cannot be individually separated from the acquiree and 
reliably measured due to their nature. These items include the expected value of synergies and an assembled workforce. 

All of the trade receivables acquired were collected in full.

Transaction costs in relation to the acquisition of £0.3 million were expensed within administrative expenses in the prior year. 

Included in the £18.5 million of goodwill recognised above are certain intangible assets that cannot be individually separated from the acquiree  
and reliably measured due to their nature. These items include the expected value of synergies and an assembled workforce. The £18.5m includes 
goodwill of £3.9m already carried by Packington Pork at the date of acquisition. This amount was shown separately in the prior year.

In the prior year, from the date of acquisition to 28 March 2020, the external revenues of Katsouris Brothers were £42.4 million and the business 
contributed net profit after tax of £2.9 million to the Group. Had the acquisition taken place at the beginning of the prior financial year revenue would 
have been £65.7 million with profit after tax of £4.4 million.

Transaction costs in relation to the acquisitions of £0.3 million were expensed within administrative expenses in the prior year. 

Deferred and Contingent Consideration

In the prior year, from the date of acquisition to 28 March 2020, the combined external revenues of Packington Pork Limited and White Rose Farms 
Limited were £1.0 million and the businesses contributed net profit after tax of £1.4 million to the Group. Had the acquisitions taken place at the 
beginning of the prior financial year revenue would have been £6.1 million with profit after tax of £3.4 million.

ii)  2020 – Katsouris Brothers Limited

On 26 July 2019, the Group acquired 100 per cent of the issued share capital of Katsouris Brothers Limited for an initial net cash consideration  
of £41.3 million. Katsouris Brothers Limited is a leading processor and multi-channel supplier of Continental and Mediterranean non-meat  
food products.

The agreement to acquire Katsouris Brothers Limited included contingent consideration payable in cash to the previous owners of Katsouris  
Brothers Limited based on the performance of the business in the 12 month period ending 30 September 2020. The amount paid during the year  
was £6.8 million. The deferred consideration of £0.7 million was paid in the prior year.

The agreement to acquire Packington Pork Limited included deferred consideration of £3.9 million which was paid during the year. 

146

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147

Financial Statements 
Notes to the Accounts continued

17.  Biological Assets

The Group’s biological assets consist of pigs in the form of breeding sows (classified as non-current assets) and their progeny for processing within 
the Group and externally (classified as current assets) and chickens in the form of breeder stocks (classified as non-current assets) and their progeny 
for processing within the Group and externally (classified as current assets).

Reconciliation of carrying amounts of livestock:

Group

At 30 March 2019
Increases due to purchases
Increase due to acquisition
Decrease attributable to harvest
Decreases attributable to sales
Changes in fair value less estimated costs to sell

At 28 March 2020
Increases due to purchases
Decrease attributable to harvest
Decreases attributable to sales
Changes in fair value less estimated costs to sell
At 27 March 2021

Group

Non-current biological assets:
Pigs
Chickens

Current biological assets:
Pigs
Chickens

Group

Net IAS 41 valuation movement on biological assets*
Changes in fair value of biological assets 
Biological assets transferred to cost of sales

Pigs  
£’m

Chickens 
£’m

16.6
21.3
15.1
(98.0)
(2.7)
87.3

39.6
27.0
(149.8)
(3.7)
122.4
35.5

4.7
5.3
–
(80.5)
(13.3)
89.9

6.1
11.8
(115.1)
(0.8)
106.0
8.0

2021  
£’m

2.1
0.3

2.4

33.4
7.7

41.1

2021  
£’m

Total  
£’m

21.3
26.6
15.1
(178.5)
(16.0)
177.2

45.7
38.8
(264.9)
(4.5)
228.4
43.5

2020  
£’m

3.5
0.3

3.8

36.1
5.8

41.9

2020  
£’m

17.  Biological Assets continued
Additional information:

Group

Quantities at year end:
Breeding sows (Bearer biological assets)
Boars
Pigs (Consumable biological assets)
Breeder chickens (Bearer biological assets)
Broiler chickens (Consumable biological assets)

Number of pigs produced in the year
Number of chickens produced in the year

18.  Inventories

Group

Raw materials and work in progress
Finished goods and goods for resale

2021  
Number

2020  
Number

46,442
1,017
514,042
353,949
5,584,295

992,497
56,067,148

41,346
928
468,567
317,736
5,353,558

682,513
32,858,862

2021  
£’m

60.4
21.4

81.8

2020  
£’m

52.1
23.4

75.5

Inventories are shown net of any provision for slow-moving or obsolete inventory. As at 27 March 2021 the provision against inventory was  
£7.9 million (2020: £8.4 million), of which £2.1 million (2020: £3.6 million) resulted from inventory at risk of obsolescence following changes  
to customer purchasing patterns due to the COVID-19 pandemic. 

19.  Trade and Other Receivables

Financial assets:
Trade receivables
Amounts owed by Group undertakings
Other receivables

228.4
(239.8)

(11.4)

177.2
(171.8)

5.4

Non-financial assets:
Prepayments 

Group

2021  
£’m

2020  
£’m

Company

2021  
£’m

2020  
£’m

205.2
–
9.7

214.9

6.8

221.7

200.1
–
6.8

206.9

6.7

213.6

–
132.4
0.6

133.0

0.7

133.7

–
136.9
0.3

137.2

0.7

137.9

*  This represents the difference between operating profit prepared under IAS 41 and operating profit prepared under historical cost accounting, which forms part of the reconciliation to 

adjusted operating profit.

The above financial assets are carried at amortised cost. As at 27 March 2021 and 28 March 2020, the analysis of trade receivables that were past due 
was as follows:

The Group’s biological assets are measured using Level 2 of the fair value hierarchy. The Group’s valuation model for finished pigs, sucklers and 
weaners utilises quoted (unadjusted) prices in an active market. The prices are then adjusted to reflect the growth of the animals through straight-line 
interpolation between prices to provide a value for the pigs at a particular stage of growth. The valuation of broiler birds uses recent transaction prices 
at various stages of development which are adjusted to reflect the growth of the birds through interpolation between the transaction prices. The 
interpolation between specific prices represents an observable input which therefore classifies this valuation as Level 2. The valuation of sows, boars 
and breeder chickens is based on recent transactions for similar assets and therefore is also classified as Level 2 in the fair value hierarchy.

The Group’s biological assets were previously categorised under Level 1 of the hierarchy for finished pigs, sucklers, weaners and broilers, and Level 2 
for sows, boars and breeder chickens. The Group recognises that where the inputs used to measure the fair value of an asset are categorised within 
different levels of the fair value hierarchy, the fair value measurement should be categorised in its entirety in the same level as the lowest level input 
that is significant to the entire measurement. On further review of the inputs, in the current year all biological assets have been categorised as Level 2 
which is a restatement. Note there is no financial impact of the restatement to Level 2.

The main assumptions used in relation to the valuation are growth rates of the pigs and chickens.

Group
2021

2020

Trade receivables Of which: Not due

Past due date in the following periods:

£’m
205.2

200.1

£’m
185.6

178.5

Less than  
30 days  
£’m
17.8

Between  
30 and 60 days  
£’m
0.8

More than  
60 days  
£’m
1.0

17.4

3.1

1.1

Trade receivables are non-interest-bearing and are generally on 30 to 60 day terms and are shown net of any provision for impairment. The provision 
is calculated by reviewing the lifetime expected credit losses (ECL) using both historic and forward looking data. Balances are written off when the 
probability of recovery is assessed as being remote. The loss rates used in both the current and prior years range from 0.0% to 3.5%. The uncertainty 
around the ability of non-retail customers to pay has been impacted by COVID-19 and this uncertainty has been incorporated into the expected 
future loss rates. 

As at 27 March 2021, the provision for impairment of trade receivables was £3.7 million (2020: £4.3 million), of which £2.7 million (2020: £3.6 million) 
resulted from ECL calculations referred to above following uncertainty caused by COVID-19.

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149

Financial StatementsNotes to the Accounts continued

19.  Trade and Other Receivables continued
Movements in the provision for impairment of receivables were as follows:

Group
Bad debt provision:

At 30 March 2019
Provided in year
Utilised

At 28 March 2020
Provided in year
Released
Utilised
At 27 March 2021

There are no bad debt provisions against other receivables.

20.  Financial Assets

Group
Current:

Forward currency contracts

21.  Trade and Other Payables

Current:

Trade payables
Amounts owed to Group undertakings
Tax and social security
Other creditors
Commercial accruals*
Other accruals
Deferred income – Government grants

Non-current:

Deferred income – Government grants

* 

See breakdown below.

£’m

0.7
3.9
(0.3)

4.3
0.9
(1.2)
(0.3)
3.7

2020  
£’m

1.5

1.5

2020  
£’m

0.8
21.2
3.1
8.0
–
2.8
–

35.9

2021  
£’m

0.9

0.9

Group

2021  
£’m

2020  
£’m

Company

2021  
£’m

131.4
–
7.5
20.2
8.2
49.7
0.2

217.2

122.6
–
6.8
12.5
6.5
42.8
0.2

191.4

0.7
41.9
3.6
10.0
–
2.7
–

58.9

22.  Financial Liabilities

Current:

Forward currency contracts
Contingent consideration (Note 16)
Bank overdraft

Non-current:

Amounts outstanding under revolving credit facility
Unamortised issue costs

Movement on hedging instruments:
Gains arising in the year
Reclassification adjustment for (gains)/losses included in the income statement 

Group

2021  
£’m

1.0
–
–

1.0

60.0
(0.2)

59.8

2020  
£’m

1.3
10.7
–

12.0

103.0
(0.5)

102.5

Company

2021  
£’m

2020  
£’m

–
–
2.0

2.0

60.0
(0.2)

59.8

Group

2021  
£’m

0.2
(0.4)

(0.2)

–
–
–

–

103.0
(0.5)

102.5

2020  
£’m

0.4
0.2

0.6

All financial liabilities are carried at amortised cost, except for forward currency contracts and contingent consideration, which are carried at fair value.

Forward currency contracts are used to hedge a proportion of anticipated purchases denominated in foreign currencies and held at fair value  
in the balance sheet. To the extent that these forward contracts represent effective hedges, movements in fair value are taken directly to other 
comprehensive income and are then reclassified through the income statement in the period during which the hedged item impacts the income 
statement. A description of amounts and maturities is contained in Note 24.

Movements on hedged foreign currency contracts are subsequently reclassified through cost of sales. 

Banking facility

During the year, the Group extended the term of the additional bi-lateral facility running for a period of 12 months to 11 December 2021. The facility is 
a revolving credit facility of £40 million and was unutilised at 27 March 2021. The main Group banking facility, which runs to November 2023, currently 
comprises a revolving credit facility of £160 million (reducing to £120 million in November 2022), including a committed overdraft facility of £20 million. 
£nil million (2020: £nil million) of the overdraft facility was utilised at 27 March 2021. Interest is payable at a margin over base rate. £60.0 million (2020: 
£103.0 million) of the revolving credit facility was utilised as at 27 March 2021. Interest is payable at a margin over LIBOR.

0.8

0.8

–

–

The arrangement fees of £1.5 million (2020: £1.5 million) are being amortised over the period of the facility.

The maturity profile of bank loans is as follows:

Government grants received relate to Regional Growth Fund, Rural Development Programme for England and Business Investment Scheme payments. 
The amounts received have been used to fund fixed asset investment with the objective of creating and safeguarding jobs at the Group’s facilities.

For the Company, amounts owed to Group undertakings reflect the net of the financial liabilities disclosed in Note 24 of £470.0 million (2020: £396.0 million) 
and non-interest bearing amounts owed by the same entities to the Company.

For the Group, commercial accruals consist of:

At 30 March 2019
Charged to income statement
Paid

At 28 March 2020
Charged to income statement
Paid
At 27 March 2021

Volume rebates  
and similar 
allowances  
£’m

Advertising and 
marketing 
contributions  
£’m

5.9
6.4
(7.6)

4.7
9.0
(7.9)
5.8

2.0
2.8
(3.0)

1.8
6.0
(5.4)
2.4

Total  
£’m

7.9
9.2
(10.6)

6.5
15.0
(13.3)
8.2

In one year or less
Between one year and two years
Between two years and five years

Unamortised issue costs

Group

Company

2021  
£’m

–
–
60.0

60.0
(0.2)

59.8

2020  
£’m

–
–
103.0

103.0
(0.5)

102.5

2021  
£’m

–
–
60.0

60.0
(0.2)

59.8

2020  
£’m

–
–
103.0

103.0
(0.5)

102.5

The bank facility for both years was unsecured and subject to interest cover and debt leverage covenants (both excluding the impact of IFRS 16 – 
Leases). Interest cover (which is required to be greater than 3x covered) is calculated as Adjusted profit before interest, tax and amortisation divided 
by Interest payable and was 262.6x at 27 March 2021 (2020: 69.3x). Debt leverage (which is required to be less than 3x covered) is calculated as Net 
debt divided by Adjusted EBITDA and was 0.11x (2020: 0.56x). Both covenants are calculated excluding IFRS 16 Leases.

Unamortised issue costs relate to the revolving credit facility which expires in November 2023. £60.0 million (2020: £103.0 million) was drawn down 
under the facility at the year end.

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151

Financial StatementsNotes to the Accounts continued

23.  Provisions

At 28 March 2020
Movement on discount
At 27 March 2021

Analysed as:

Current liabilities
Non-current liabilities

Group

Company

Lease 
provisions 
£’m

Lease 
provisions 
£’m

1.2
0.1
1.3

Company

2021  
£’m

0.1
0.7

0.8

0.8
–
0.8

2020  
£’m

0.1
0.7

0.8

Group

2021  
£’m

0.1
1.2

1.3

2020  
£’m

0.1
1.1

1.2

Lease provisions are held against dilapidation obligations on leased properties. These provisions are expected to be utilised over the next seven years. 

24.  Financial Instruments

An explanation of the Company and Group’s financial instruments risk management strategy is set out on page 112 in the Directors’ Report.

Interest rate risk profile of financial assets and liabilities

The interest rate profile of the interest-earning financial assets and interest-bearing liabilities of the Group as at 27 March 2021 and their weighted 
average interest rates is set out below.

As at 27 March 2021 

Group

Financial liabilities: 
Revolving credit facility
Financial assets:
Cash at bank

As at 28 March 2020

Group

Financial liabilities: 
Revolving credit facility
Financial assets:
Cash at bank

Weighted 
average effective 
interest rate  
%

0.7%

0.0%

Weighted 
average effective 
interest rate  
%

1.3%

0.0%

Total  
£’m

(60.0)

39.0

(21.0)

At floating 
interest rates  
£’m

(60.0)

39.0

(21.0)

Total  
£’m

At floating 
interest rates  
£’m

(103.0)

(103.0)

21.5

(81.5)

21.5

(81.5)

Fixed interest

–

–

–

–

–

–

–

–

–

Fixed interest

1 year or less  
£’m

1–2 years  
£’m

2–3 years  
£’m

–

–

–

–

–

–

–

–

–

The maturity profile of bank loans is set out in Note 22.

The interest rate profile of the interest-earning financial assets and interest-bearing liabilities of the Company as at 27 March 2021 and their weighted 
average interest rates is set out below:

24.  Financial Instruments continued
As at 27 March 2021

Company

Financial liabilities: 
Amounts owed to Group undertakings
Revolving credit facility
Bank overdraft

As at 28 March 2020

Company

Financial liabilities: 
Amounts owed to Group undertakings
Revolving credit facility

Financial assets:
Cash at bank 

Currency profile

Weighted 
average effective 
interest rate  
%

1.3%
0.7%
0.0%

Weighted 
average effective 
interest rate  
%

Total  
£’m

At floating 
interest rates  
£’m

(470.0)
(60.0)
(2.0)

(532.0)

(470.0)
(60.0)
(2.0)

(532.0)

Fixed interest

1 year or less  
£’m

1–2 years  
£’m

2–3 years  
£’m

–
–
–

–

–
–
–

–

–
–
–

–

Fixed interest

Total  
£’m

At floating 
interest rates  
£’m

1 year or less  
£’m

1–2 years  
£’m

2–3 years  
£’m

1.9%
1.3%

0.0%

(396.0)
(103.0)

(499.0)

3.1

(495.9)

(396.0)
(103.0)

(499.0)

3.1

(495.9)

–
–

–

–

–

–
–

–

–

–

–
–

–

–

–

The proportion of the Group’s net assets denominated in foreign currencies is immaterial.

The Group’s other financial assets and liabilities are denominated in Sterling. 

Credit risk

The Group makes a significant proportion of its sales to the major UK supermarket groups, which correspondingly represent a significant proportion 
of the Group’s trade receivables at any one time. Based on the financial strength of these customers, the Directors do not consider that the Group 
faces a significant credit risk in this regard. Debts with other customers, which represent a smaller proportion of the Group’s trade receivables, are 
considered to provide greater risk, particularly in the current economic climate. These debts are reviewed using lifetime expected credit losses 
considering both historic and forward looking data which then generates an expected loss rate and provision.

All cash financial assets are held by UK financial institutions. The maximum credit exposure relating to financial assets is represented by their carrying 
values as at the balance sheet date.

Fair value hierarchy

The Group uses the following hierarchy for determining and disclosing the fair value of financial instruments by valuation technique:

Level 1: quoted (unadjusted) prices in active markets for identical assets or liabilities.
Level 2: other techniques for which all inputs which have a significant effect on the recorded fair value are observable, either directly or indirectly.
Level 3: techniques which use inputs which have a significant effect on the recorded fair value that are not based on observable market data.
Transfers between levels of the fair value hierarchy are deemed to have occurred at the end of the reporting period.

The Group’s forward currency contracts are measured using Level 2 of the fair value hierarchy. The valuations are provided by the Group’s bankers 
from their proprietary valuation models and are based on mid-market levels as at close of business on the Group’s year end reporting date.

Contingent consideration is measured using Level 3 of the fair value hierarchy and relates to future amounts payable on acquisitions. Amounts 
payable are based on agreements within purchase contracts, management’s expectations of the future profitability of the acquired entity and the 
timings of payments.

1 year or less  
£’m

1–2 years  
£’m

2–3 years  
£’m

The Group’s financial assets at 27 March 2021 include Sterling denominated cash balances of £34.3 million (2020: £11.5 million), Euro £5.0 million 
(2020: £9.1 million), and US Dollar £(0.3) million (2020: £0.9 million) all of which are held in the UK.

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153

Financial StatementsNotes to the Accounts continued

24.  Financial Instruments continued
Fair value of financial instruments

Fair value is the amount for which an asset could be exchanged, or a liability settled, between knowledgeable, willing parties on an arm’s length basis. 
The fair value of floating rate assets and liabilities is estimated to be equivalent to book value. All derivative financial instruments are shown in the 
balance sheet at fair value.

Group

Forward currency contracts liability/(asset) (Note 20 and Note 22)

Contingent consideration (Note 16 and Note 22)

2021

Book value 
£’m

Fair value 
£’m

0.1

0.1

2020

Book value 
£’m

Fair value 
£’m

(0.2)

(0.2)

–

–

10.7

10.7

The book value of trade and other receivables, trade and other payables, cash balances, loans receivable, overdrafts, amounts outstanding under 
revolving credit facility and lease liabilities equates to fair value for the Group and Company.

Hedges

Financial instruments designated as cash flow hedges are held at fair value in the balance sheet. The Group hedges the following cash flows:

i)  Forward contracts to hedge expected future purchases

The Group hedges a proportion of its near-term expected purchases denominated in overseas currencies. Where these hedges meet the hedge 
criteria of IFRS 9, changes in fair value are posted directly to other comprehensive income and subsequently reclassified through the income 
statement at the time that the hedged item affects profit or loss.

Group

Currency

Euros

Amount

33.3m

Maturities

Exchange rates

Fair value 
£’m

31 March 2021 – 1 December 2021

€1.09 – €1.17

0.9

ii)  Forward contracts to hedge expected future sales

The Group hedges a proportion of its near-term expected sales denominated in overseas currencies. Where these hedges meet the hedge criteria of 
IFRS 9, changes in fair value are posted directly to other comprehensive income and subsequently reclassified through the income statement at the 
time that the hedged item affects profit or loss.

Group

Currency

US Dollars

Euros

Amount

9.0m

14.0m

Maturities

Exchange rates

8 April 2021 – 16 September 2021

£0.76

31 March 2021 – 6 December 2021

£0.86 – £0.91

Fair value 
£’m

(0.3)

(0.7)

These contracts were effective cash flow hedges under the criteria set out in IFRS 9 and therefore fair value gains and losses related to the contracts 
were recognised directly in other comprehensive income.

The Company does not hold any forward contracts.

Interest rate risk

The following table demonstrates the sensitivity to a reasonably possible change in interest rates, with all other variables held constant, of the 
Group’s profit before tax (through the impact on floating rate borrowings). There is no material impact on the Group’s equity.

Currency derivatives have not been included in the sensitivity analysis below as they are not considered to be exposed to interest rate risk.

24.  Financial Instruments continued

2021
Sterling

2020
Sterling

Liquidity risk

The tables below summarise the maturity profile of the Group’s financial liabilities at 27 March 2021 and 28 March 2020 based on contractual 
undiscounted payments: 

At 27 March 2021

Group

Revolving credit facility
Trade and other payables
Derivative financial instruments
Lease liabilities

At 28 March 2020

Group

Revolving credit facility
Contingent consideration
Trade and other payables
Derivative financial instruments
Lease liabilities

At 27 March 2021

Company

Revolving credit facility
Trade and other payables
Lease liabilities

At 28 March 2020

Company

Revolving credit facility
Trade and other payables
Lease liabilities

Less than  
1 year  
£’m

–
217.5
1.0
13.7

232.2

Less than  
1 year  
£’m

–
10.7
191.2
1.3
10.3

213.5

1 to 2 years 
£’m

2 to 5 years 
£’m

–
–
–
13.0

13.0

60.0
–
–
30.3

90.3

1 to 2 years 
£’m

2 to 5 years 
£’m

–
–
–
–
9.0

9.0

103.0
–
–
–
23.4

126.4

Less than  
1 year  
£’m

1 to 2 years 
£’m

2 to 5 years 
£’m

–
58.6
0.2

58.8

–
–
0.2

0.2

60.0
–
0.4

60.4

Less than  
1 year  
£’m

1 to 2 years 
£’m

2 to 5 years 
£’m

–
35.9
0.1

36.0

–
–
0.1

0.1

103.0
–
0.3

103.3

Over  
5 years  
£’m

–
–
–
23.4

23.4

Over  
5 years  
£’m

–
–
–
–
23.2

23.2

Over  
5 years  
£’m

–
–
0.3

0.3

Over  
5 years  
£’m

–
–
0.2

0.2

Increase/
decrease in basis 
points

Effect on profit 
before tax  
£’m

+100
–100

+100
–100

(0.6)
0.6

(1.0)
1.0

Total  
£’m

60.0
217.5
1.0
80.4

358.9

Total  
£’m

103.0
10.7
191.2
1.3
65.9

372.1

Total  
£’m

60.0
58.6
1.1

119.7

Total  
£’m

103.0
35.9
0.7

139.6

The impact of liquidity risk on the Group is discussed in detail in the Directors’ Report on page 112.

Capital management

The primary objective of the Group’s capital management policy is to ensure that it maintains a strong credit rating and healthy capital ratios in order 
to support its business and maximise value for Shareholders and other stakeholders. The Group regards its Shareholders’ equity and net debt as its 
capital. For further information see page 111 of the Directors’ Report. An analysis of the changes in net debt can be found in Note 28.

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155

Financial StatementsNotes to the Accounts continued

25.  Called-up Share Capital

Allotted, called-up and fully paid – Ordinary shares of 10 pence each:

Group and Company

At beginning of year
On exercise of share options
Scrip dividends

At end of year

2021  
Number

52,272,004
302,978
134,212

52,709,194

2020  
Number

51,679,925
337,267
254,812

52,272,004

2021  
£’m

5.2
0.1
–

5.3

2020  
£’m

5.2
–
–

5.2

26.  Share-based Payments continued
Company

Outstanding as at beginning of year
Granted during the year (i)
Lapsed during the year
Exercised during the year (ii)

Outstanding as at end of year (iii)

Exercisable at end of year

2021 
Number

2021  
WAEP (£)

2020 
Number

2020  
WAEP (£)

323,585
94,100
(920)
(97,165)

319,600

–

–
–
–
–

–

–

321,358
114,500
–
(112,273)

323,585

–

–
–
–
–

–

–

On 4 September 2020, 70,374 ordinary shares were issued at 3,616.8 pence as a result of Shareholders exercising the scrip dividend option in lieu of 
the cash payment for the 2020 final dividend.

On 29 January 2021, 63,838 ordinary shares were issued at 3,496.4 pence as a result of Shareholders exercising the scrip dividend option in lieu of the 
cash payment for the 2021 interim dividend.

During the course of the year, 302,978 ordinary shares were issued to employees exercising SAYE and LTIP options at prices between nil and 2,565.0 pence.

On 6 September 2019, 203,335 ordinary shares were issued at 2,514.0 pence as a result of Shareholders exercising the scrip dividend option in lieu  
of the cash payment for the 2019 final dividend.

On 24 January 2020, 51,477 ordinary shares were issued at 3,277.6 pence as a result of Shareholders exercising the scrip dividend option in lieu of the 
cash payment for the 2020 interim dividend.

During the course of the prior year, 337,267 ordinary shares were issued to employees exercising SAYE and LTIP options at prices between nil and 
2,239.0 pence. 

Ordinary share capital of £128,744 is reserved for allotment under the Savings Related Share Options Schemes and Long Term Incentive Plans (LTIP). 
The options are exercisable as follows:

Savings related
Savings related
Savings related
Savings related
Savings related
Savings related
LTIP

26.  Share-based Payments

Number

4,043
33,975
54,582
206,320
217,591
320,892
677,788

Exercise 
price

1,456p
1,788p
2,565p
2,239p
2,534p
2,800p
Nil

Exercise period

March 2019 – October 2021
March 2020 – October 2022
March 2021 – October 2023
March 2022 – October 2024
March 2023 – October 2025
March 2024 – October 2026
August 2021 – July 2030

The Group operates two share option schemes, a Revenue approved scheme (SAYE) and a Long Term Incentive Plan (LTIP), both of which are 
equity-settled. The total expense charged to the income statement during the year in relation to share-based payments was £6.0 million  
(2020: £5.8 million).

Long Term Incentive Plan (LTIP)

During the course of the year 215,800 options at nil cost were granted to Directors and Senior Executives, the share price at that time was  
3,664.00 pence. Details of the performance criteria relating to the LTIP scheme can be found in the Remuneration Committee report on page 90. 
The maximum term of LTIP options is ten years.

Group

Outstanding as at beginning of year
Granted during the year (i)
Lapsed during the year
Exercised during the year (ii)

Outstanding as at end of year (iii)

Exercisable at end of year

2021 
Number

2021  
WAEP (£)

2020 
Number

2020  
WAEP (£)

633,800
215,800
(5,131)
(166,681)

677,788

2,369

–
–
–
–

–

–

578,800
258,700
(38,360)
(165,340)

633,800

6,210

–
–
–
–

–

–

i) 

The weighted average fair value of options granted during the year was £24.36 (2020: £17.79). The share options granted during the year were at £nil per share. The share price at the date of 
grant was £36.64 (2020: £26.84).

ii)  The weighted average share price at the date of exercise for the options exercised was £35.93 (2020: £26.29).
iii)  For the share options outstanding as at 27 March 2021, the weighted average remaining contractual life is 8.27 years (2020: 8.34 years).

The exercise price for all options outstanding at the end of the year was £nil.

All Employee Share Option Scheme (SAYE)

All employees are eligible to participate in the SAYE scheme if they are in employment with the Group on the relevant invitation date. The exercise 
price is equal to the market price of the shares less 20 per cent on the relevant date. The contractual life of the options is three or five years. The 
maximum term of SAYE options is 3.5 or 5.5 years.

The following table illustrates the number and weighted average exercise prices (WAEP) of, and movements in, SAYE share options during the year:

Group

Outstanding as at beginning of year
Granted during the year (i)
Lapsed during the year
Exercised during the year (ii)

Outstanding as at end of year (iii)

Exercisable at end of year

Company

Outstanding as at beginning of year
Granted during the year (i)
Lapsed during the year
Exercised during the year (ii)

Outstanding as at end of year (iii)

Exercisable at end of year

2021 
Number

2021  
WAEP (£)

2020 
Number

2020  
WAEP (£)

704,761
324,542
(55,603)
(136,297)

837,403

31,942

2021 
Number

23,990
6,076
(1,299)
(5,190)

23,577

1,122

23.37
28.00
24.35
22.10

25.30

24.76

2021  
WAEP (£)

23.76
28.00
24.00
20.59

24.80

19.06

707,201
247,499
(78,012)
(171,927)

704,761

25,434

2020 
Number

19,220
10,555
(140)
(5,645)

23,990

1,056

20.55
25.34
22.23
15.28

23.37

15.57

2020  
WAEP (£)

19.15
25.34
12.83
14.76

23.76

17.88

i) 

The share options granted during the year were at £28.00 (2020: £25.34), representing a 20 per cent discount on the price at the relevant date. The share price at the date of grant was £35.20 
(2020: £33.26).

ii)  The weighted average share price at the date of exercise for the options exercised was £34.65 (2020: £33.58).
iii)  For the share options outstanding as at 27 March 2021, the weighted average remaining contractual life is 2.69 years (2020: 2.69 years).

The weighted average fair value of options granted during the year was £8.93 (2020: £8.52). The range of exercise prices for options outstanding  
at the end of the year was £14.56–£28.00 (2020: £11.87–£25.65).

The fair value of the SAYE options has been estimated as at the date of grant using the Black-Scholes option pricing model, taking into account the 
terms and conditions upon which the options were granted. The LTIP equity settled options have been calculated using a Stochastic option pricing 
model for the TSR element, a Black-Scholes option pricing model for the EPS element and Chaffe option pricing model for the holding period. The 
following table lists the inputs to the model used for the years ended 27 March 2021 and 28 March 2020:

Group and Company

Dividend yield
Expected share price volatility
Risk-free interest rate
Expected life of option 
Exercise prices

2021  
LTIP

2021  
SAYE

1.65%
27.50% – 29.82%
0.00% – 0.00%
3 years
£nil

1.77%
25.63% – 27.23%
0.00% – 0.00%
3.25, 5.25 years
£28.00

2020  
LTIP

2020  
SAYE

2.08%
21.23% – 22.11%
0.59% – 0.63%
3 years
£nil

1.70%
22.02% – 22.62%
0.51% – 0.57%
3.25, 5.25 years
£25.34

The expected life of the options is based on historical data and is not necessarily indicative of exercise patterns that may occur. The expected 
volatility reflects the assumption that the historical volatility is indicative of future trends, which may not necessarily be the actual outcome.

The initial fair value of LTIP options is adjusted to take into account market-based performance conditions.

156

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157

Financial StatementsNotes to the Accounts continued

27.  Pension Schemes
Defined benefit pension scheme

The Group acquired a defined benefit final salary pension scheme during 2009, which is funded by the payment of contributions to separately 
administered trust funds. The scheme was closed to new members and future accrual on 30 June 2004.

In line with Pension Regulation, the plan assets are separately managed by independent trustees.

Pension costs are determined with the advice of an independent qualified actuary on the basis of a triennial valuation using the projected unit credit 
method. The latest available formal actuarial valuation of the scheme was carried out as at 31 December 2018. This valuation was updated to the year 
end. Plan assets are stated at fair value at the respective balance sheet dates and overall expected rates of return are established by applying 
published brokers’ forecasts to each category of scheme assets.

a) Change in benefit obligation

Benefit obligation at the beginning of the year
Interest cost
Remeasurement (gains)/losses:
Actuarial losses/(gains) arising from changes in financial assumptions
Actuarial losses/(gains) arising from changes in demographic assumptions
Other experience items
Movement on additional liability recognised due to minimum funding requirement*
Benefits paid from plan

Benefit obligation at the end of the year

b) Change in plan assets

Fair value of plan assets at the beginning of the year
Interest income
Return on plan assets
Employer contributions
Benefits paid from plan

Fair value of plan assets at the end of the year

c) Amounts recognised in the balance sheet

Present value of funded obligations
Fair value of plan assets

Net asset recorded in the balance sheet

d) Components of pension cost

Amounts recognised in the income statement:
Interest cost
Expected return on plan assets

Total pension cost recognised in the income statement

Actual return on assets

Actual return on plan assets

Amounts recognised in the Group statement of comprehensive income 

Actuarial (losses)/gains immediately recognised

Cumulative amount of actuarial losses recognised

2021  
£’m

33.4
0.7

8.0

–
0.1
(4.8)
(1.2)

36.2

2021  
£’m

40.6
0.9
(0.2)
1.8
(1.2)

41.9

2021  
£’m

(36.2)
41.9

5.7

2021  
£’m

0.7
(0.9)

(0.2)

(2.2)

(3.4)

(4.1)

2020  
£’m

39.7
0.8

(1.3)
(3.7)
(0.4)
(0.6)
(1.1)

33.4

2020  
£’m

33.2
0.8
5.9
1.8
(1.1)

40.6

2020  
£’m

(33.4)
40.6

7.2

2020  
£’m

0.8
(0.8)

–

6.7

11.9

(0.7)

*During the year the Group reviewed its judgement in relation to the surplus and now considers that the surplus is fully realisable. The additional liability recognised due to minimum funding 
requirements has therefore been reversed in the year. For further details see page 160.

For year ended 27 March 2021, to more fully comply with IAS 19 disclosures, the annuity policy held by the scheme has been recognised within both 
benefits obligations and plan assets. The value of the annuity policy at March 2021 is £3.0 million. The change in treatment has a nil net impact but 
increases the actuarial losses by £3.0 million and decreases the negative return on plan assets by a similar amount. Given there is no overall impact  
as a result of this change the prior year figures have not been restated.

27.  Pension Schemes continued
The weighted average actuarial assumptions used in the valuation of the scheme were as follows:

e) Principal actuarial assumptions

Discount rate
Rate of price inflation
Revaluation of deferred pensions:

Benefits accrued prior to 1 January 1998
Benefits accrued after 1 January 1998

Rate of compensation increase:

Benefits accrued prior to 1 January 1997
Benefits accrued after 1 January 1997

Future expected lifetime of pensioner at age 65:
Current pensioners:

Male
Female

Future pensioners:

Male
Female

2021

1.95%
3.20%

5.00%
3.20%

3.00%
3.20%

2021

21.2
23.9

22.3
25.1

2020

2.30%
2.60%

5.00%
2.60%

3.00%
2.60%

2020

21.2
23.8

22.3
25.1

The mortality rates used have been taken from Base tables S2PA (Male: post retirement 110% S2PM YoB CMI 2017 improvements 1.0 per cent 
long-term rate of improvement; Females: post retirement 100% S2PM YoB CMI 2017 improvements 1.0 per cent long-term rate of improvement) 
(2020: Male: post retirement 110% S2PM YoB CMI 2017 improvements 1.0 per cent long-term rate of improvement; Females: post retirement 100% 
S2PM YoB CMI 2017 improvements 1.0 per cent long-term rate of improvements.)

At 27 March 2021, the average duration of the scheme liabilities was 23 years (2020: 23 years). For deferred pensions the average duration was 26 years 
(2020: 26 years) and for pensions in payment the average duration was 12 years (2020: 12 years).

A 0.1 per cent increase/decrease in the discount rate would give rise to a £817,000 decrease/£836,000 increase (2020: £646,000 decrease/ £661,000 
increase) in the surplus at 27 March 2021.

A 0.1 per cent increase/decrease in the inflation assumption would give rise to a £341,000 increase/£338,000 decrease (2020: £262,000 increase/ 
£260,000 decrease) in the surplus at 27 March 2021.

A one year increase/decrease in the life expectancy assumption would give rise to a £1,555,000 increase/£1,522,000 decrease (2020: £1,071,000 
increase/£1,100,000 decrease) in the surplus at 27 March 2021.

The scheme rules require the pension benefits to be uplifted by Retail Price Index (RPI), so there was no financial effect from the statutory 
requirement to uplift pension benefits by Consumer Price Index (CPI) rather than RPI.

The split of the fund’s liability by category of membership is as follows:

Deferred pensioners
Pensions in payment
Additional liability on minimum funding requirements

f) Plan assets

Debt instruments:
Corporate bonds

Other:

Annuities
Cash
LDI strategies

Total

2021  
£’m

26.0
10.2
–

36.2

2020  
£’m

21.7
6.9
4.8

33.4

2021  
Fair value of 
plan assets  
£’m

2020  
Fair value of 
plan assets  
£’m

–

3.0
23.4
15.5

41.9

5.8

–
16.3
18.5

40.6

All of the plan assets have a quoted price in an active market except for cash and LDI strategies.

The plan has not invested in any of the Group’s own financial instruments nor in any properties or other assets used by the Group. The investments in 
LDI strategies relate to the Fund’s holdings in assets designed to hedge 100% of movements in the scheme funding liabilities resulting from changes 
in interest rates and inflation. Annuities are in place for 84 pensioner members and held in the name of the Trustees. This manages the risk as future 
pension payments are matched with income from the annuity.

158

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159

Financial StatementsNotes to the Accounts continued

27.  Pension Schemes continued
The Group expects to contribute approximately £1.8 million to the scheme during the year ending 26 March 2022 in respect of regular contributions, 
and intends to contribute the same amount annually through to September 2022.

The Group has the right to recover any remaining surplus on the winding up of the pension scheme. The expected method of recovery of the 
recognised pensions surplus is through reduction a in future contributions. If the reduction in contributions is not sufficient to eliminate the surplus 
before the scheme is wound up, the Group has the right to recover any remaining surplus through a refund. Information on management’s judgement 
in relation to this is provided in Note 2.

The risks to which the plan exposes the entity have been minimised by investing the assets of the scheme across a broad range of return seeking 
funds and debt instruments.

Defined contribution pension schemes

The Group also operates defined contribution pension schemes whereby contributions are made to schemes operated by major insurance 
companies. Contributions to these schemes are determined as a percentage of employees’ earnings. Contributions owing to the insurance 
companies at the year end, included in trade and other payables, amounted to £1.2 million (2020: £1.0 million). Contributions during the year  
totalled £6.5 million (2020: £5.8 million).

28.  Additional Cash Flow Information

Analysis of changes in net (debt)/funds:

Group

Cash and cash equivalents
Revolving credit
Lease liabilities

Net debt

At  
28 March 
2020  
£’m

21.5
(102.5)
(65.9)

(146.9)

Cash flow 
£’m

17.5
43.0
13.7

74.2

Other  
non-cash 
changes  
£’m

–
(0.3)
(19.4)

(19.7)

At  
27 March 
2021  
£’m

39.0
(59.8)
(71.6)

(92.4)

Net (debt)/funds is defined as cash and cash equivalents and loans receivable less interest-bearing liabilities net of unamortised issue costs.

Group

Cash and cash equivalents
Revolving credit
Lease liabilities

Net funds/(debt)

At  
30 March 
2019  
£’m

20.5
(14.2)
–

6.3

Cash flow 
£’m

1.0
(87.9)
9.4

(77.5)

Other  
non-cash 
changes  
£’m

–
(0.4)
(75.3)

(75.7)

At  
28 March 
2020  
£’m

21.5
(102.5)
(65.9)

(146.9)

29.  Contingent Liabilities

The Company, together with its subsidiary undertakings, has entered into a cross guarantee with Lloyds Banking Group plc, The Royal Bank of 
Scotland plc, HSBC UK plc and Santander UK plc in respect of the Group’s facility with those banks. Drawn down amounts totalled £60.0 million  
as at 27 March 2021 (2020: £103.0 million).

During 2019 the Group entered into a Letter of Credit agreement with HSBC UK Bank PLC in favour of Marel Stork Poultry Processing B.V. (‘Marel’)  
for supply of equipment in relation to the new poultry processing facility in Eye, Suffolk. The €20.2 million facility expired on 5 April 2020, with a balance 
outstanding to Marel under the letter of credit at 27 March 2021 of €nil (2020: €2.0 million).

During the year the Group entered into a further Letter of Credit agreement with HSBC UK Bank PLC. The total facility of €11.0 million was carved  
out of the Group’s core bank facility to support the purchase of equipment for the Group’s Fresh Pork facility in Hull and the new Prepared Poultry 
facility from Marel Red Meat Slaughtering B.V. and Marel Further Processing B.V. respectively. The facility expires on 31 August 2022, with a balance 
outstanding, in favour of Marel Red Meat Processing B.V., of €7.3 million at 27 March 2021.

For the Company, the amounts drawn down by other Group companies which were guaranteed by the Company at the year end totalled £nil (2020: £nil).

30.  Commitments

(a)  The Directors have contracted for future capital expenditure for property, plant and equipment totalling £11.7 million (2020: £14.2 million).

(b)  The future minimum rentals payable under non-cancellable operating leases that do not meet the criteria for right-of-use assets under IFRS 16 

(e.g. low value leases) are as follows:

Group

Not later than one year
After one year but not more than five years
After five years

The company had no operating leases of this nature.

31.  Related Party Transactions

2021  
£’m

1.2
1.8
0.2

3.2

2020  
£’m

1.0
1.4
–

2.4

During the year the Group and Company entered into transactions, in the ordinary course of business, with related parties, including transactions 
between the Company and its subsidiary undertakings. In the Group accounts, transactions between the Company and its subsidiaries are eliminated 
on consolidation but these transactions are reported for the Company below:

During the prior year the Group acquired bank loans and other borrowings (shareholder loans) totalling £9.0m as part of the acquisitions disclosed  
in note 16. These amounts were repaid immediately upon acquisition and were therefore not included within the reconciliation of net debt.

Analysis of changes in net (debt)/funds:

Company

Related party – Subsidiaries:
2021

2020

Company

Cash and cash equivalents
Overdraft

Revolving credit
Lease liability

Net debt

Company

Cash and cash equivalents
Overdraft

Revolving credit
Lease liability

Net debt

At  
28 March 
2020  
£’m

3.1
–

3.1
(102.5)
(0.7)

(100.1)

At  
30 March 
2019  
£’m

–
(5.4)

(5.4)
(14.2)
–

(19.6)

Other 
non-cash 
changes  
£’m

At  
27 March 
2021  
£’m

Cash flow 
£’m

(3.1)
(2.0)

(5.1)
43.0
0.1

38.0

–
–

–
(0.3)
(0.4)

(0.7)

–
(2.0)

(2.0)
(59.8)
(1.0)

(62.8)

Other 
non-cash 
changes  
£’m

At  
28 March 
2020  
£’m

Cash flow 
£’m

3.1
5.4

8.5
(87.9)
0.1

(79.3)

–
–

–
(0.4)
(0.8)

(1.2)

3.1
–

3.1
(102.5)
(0.7)

(100.1)

Amounts owed by or to subsidiary undertakings are disclosed in Notes 19 and 21. Any such amounts are unsecured and repayable on demand.

Remuneration of key management personnel:

Group

Short-term employee benefits
Post-employment benefits
Share-based payments

2021  
£’m

6.0
–
2.2

8.2

2020  
£’m

5.8
–
2.3

8.1

160

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161

Services 
rendered to 
related party 
£’m

Interest paid 
to related 
party  
£’m

Dividends 
received 
from related 
party 
£’m

28.6

29.5

3.7

4.5

27.9

22.6

Financial Statements32.  Alternative Performance Measures continued
Free cash flow

Net cash from operating activities
Net interest paid
Free cash flow

Return on capital employed

Average opening and closing net assets
Average opening and closing net debt/(funds)
Average opening and closing pension (surplus)/liability
Average opening and closing deferred tax

Adjusted Group operating profit

Return on capital employed

2021  
£’m

181.4
(0.5)

180.9

2021  
£’m

650.3
119.7
(6.5)
5.0

768.5

132.5

17.2%

2020  
£’m

117.0
(1.2)

Change

+55.0%

115.8

+56.2%

Change

2020  
£’m

574.7
70.3
(0.3)
4.0

648.7

105.1

16.2% +104bps

Notes to the Accounts continued

32.  Alternative Performance Measures

The Board monitors performance principally through adjusted and like-for-like performance measures. Adjusted profit and earnings per share 
measures exclude certain non-cash items including the net IAS 41 valuation movement on biological assets, amortisation of acquired intangible 
assets and goodwill impairment charges. Free cash flow is defined as net cash from operating activities less net interest paid and like-for-like revenue 
excludes the benefit of acquisitions in the current year. Return on capital employed is a key performance indicator for the Group and is defined as 
adjusted operating profit divided by the sum of average opening and closing net assets, net debt/(funds), pension liability/(surplus) and deferred tax.

The Board believes that such alternative measures are useful as they exclude volatile (net IAS 41 valuation movement on biological assets), one-off 
(impairment of goodwill) and non-cash (amortisation of intangible assets) items which are normally disregarded by investors, analysts and brokers  
in gaining a clearer understanding of the underlying performance of the Group when making investment and other decisions. Equally, like-for-like 
revenue provides these same stakeholders with a clearer understanding of the organic sales growth of the business.

Like-for-like revenue

Revenue
Katsouris
Packington Pork and White Rose Farms
Like-for-like revenue

Adjusted gross profit

Gross profit
Net IAS 41 valuation movement
Adjusted gross profit

Adjusted Group operating profit and adjusted EBITDA

Group operating profit
Net IAS 41 valuation movement
Amortisation of intangible assets

Adjusted Group operating profit
Depreciation of property, plant and equipment
Depreciation of right-of-use assets
Adjusted EBITDA

Adjusted profit before tax

Profit before tax
Net IAS 41 valuation movement
Amortisation of intangible assets
Adjusted profit before tax

Adjusted earnings per share

On profit for the year 
Amortisation of intangible assets
Tax on amortisation of intangible assets
Net IAS 41 valuation movement
Tax on net IAS 41 valuation movement
On adjusted profit for the year

2021  
£’m

1,898.4
(26.8)
(2.1)

1,869.5

2020  
£’m

Change

1,667.2

+13.9%

1,667.2

+12.1%

2021  
£’m

257.8
11.4

269.2

2021  
£’m

117.6
11.4
3.5

132.5
51.9
12.3

196.7

2021  
£’m

114.8
11.4
3.5

129.7

2020  
£’m

82.7
3.7
(0.7)
(5.4)
1.0

81.3

2020  
£’m

226.7
(5.4)

Change

+13.7%

221.3

+21.6%

2020  
£’m

106.8
(5.4)
3.7

105.1
42.0
8.2

155.3

2020  
£’m

104.0
(5.4)
3.7

Change

+10.1%

+26.1%

+26.7%

Change

+10.4%

102.3

+26.8%

2020  
Basic  
pence

159.1
7.2
(1.4)
(10.5)
2.0

156.4

2020  
Diluted 
pence 

158.6
7.2
(1.4)
(10.5)
2.0

155.9

2021  
£’m

92.5
3.5
(0.7)
11.4
(2.2)

104.5

2021  
Basic  
pence

176.4
6.6
(1.3)
21.7
(4.1)

199.3

2021 
Diluted 
pence

175.6
6.6
(1.3)
21.7
(4.1)

198.5

162

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163

Financial StatementsFive Year Statement

Shareholder Analysis at 7 May 2021

Revenue^
Profit before tax^
Adjusted profit before tax*^
Earnings per share^
Adjusted earnings per share*^
Dividends per share
Capital expenditure
Net (debt)/funds
Net assets

2021  
£’m

1,898.4
114.8
129.7
176.4p
199.3p
70.0p
71.9
(92.4)
686.1

2020  
£’m

1,667.2
104.0
102.3
159.1p
156.4p
60.4p
97.5
(146.9)
614.5

2019 
£’m

2018  
£’m

1,437.1
86.5
92.0
135.5p
144.3p
55.9p
83.5
6.3
534.9

1,464.5
88.0
92.4
137.8p
145.0p
53.7p
59.2
20.6
479.9

2017  
£’m

1,245.1
77.5
75.5
124.2p
120.9p
44.1p
48.6
(11.0)
421.4

*  Adjusted profit before tax and earnings per share exclude the effects of net IAS 41 valuation movement and acquisition related amortisation. These are the measures used by the Board to 

assess the Group’s underlying performance.

^ 

2017 reflects continuing operations only.

Dividends per share relate to dividends declared in respect of that year.

Net funds/(debt) is defined as per Note 28 to the accounts.

Financial Calendar

Preliminary announcement of full year results
Publication of Annual Report
Annual General Meeting
Payment of final dividend
Announcement of interim results
Payment of interim dividend

May
June
July
September
November
January

Classification

Private Shareholders
Corporate bodies and nominees

Size of holding (shares)

1–1,000
1,001–5,000
5,001–10,000
10,001–50,000
50,001–100,000
Above 100,000

Share price

Share price at 28 March 2020
Share price at 27 March 2021
High in the year
Low in the year

Share Price Movement

Number of 
holdings

Number of  
shares

1,330
807

2,137

1,320
412
104
147
50
104

2,137

2,832,277
49,899,328

52,731,605

431,470
951,870
721,918
3,326,502
3,436,102
43,863,743

52,731,605

3,478p
3,600p
4,076p
3,200p

Cranswick’s share price movement over the six year period to May 2021 and comparison against the FTSE 350 Food Producers and Processors  
Price Index (FTSE FPP) and against the FTSE All Share Price Index (FTSE All Share), all rebased to Cranswick’s share price at 8 May 2015 (1,515p),  
is shown below: 

40

35

30

25

20

15

10

5

0
2015

2016

2017

2018

2019

2020

2021

  Cranswick 

 FTSE All Share 

 FTSE 350 Food Producers

164

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165

Shareholder InformationAdvisers

Notes

Secretary

Steven Glover LLB

Company number

1074383

Registered office

Stockbrokers

Registrars

Crane Court
Hesslewood Country Office Park
Ferriby Road
Hessle
East Yorkshire
HU13 0PA

HSBC Bank plc – London
Investec Investment Banking – London 
Shore Capital Stockbrokers – Liverpool

Link Group
10th Floor
Central Square
29 Wellington Street
Leeds
LS1 4DL

Tel: +44(0)371 664 0300 (Calls are charged at the standard geographic rate and will vary by provider. Calls outside the 
United Kingdom will be charged at the applicable international rate. Lines are open between 09:00–17:30, Monday to 
Friday excluding public holidays in England and Wales).
email: shareholderenquiries@linkgroup.co.uk
www.linkassetservices.com

Independent auditors

PricewaterhouseCoopers LLP – Leeds

Tax advisers

Solicitors

Bankers

KPMG – Leeds

Rollits LLP – Hull
Eversheds Sutherland (International) LLP – Leeds

Lloyds Banking Group plc 
The Royal Bank of Scotland plc
HSBC Bank plc
Santander UK plc

Merchant bankers

N M Rothschild & Sons – Leeds

166

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167

Shareholder InformationNotes

168

Cranswick plc | Annual Report & Accounts 2021

Cranswick plc

Crane Court, Hesslewood Country Office Park, 
Ferriby Road, Hessle, East Yorkshire, HU13 0PA

01482 275 000
www.cranswick.plc.uk