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FY2025 Annual Report · Cushman & Wakefield
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Cranswick plc Annual Report & Accounts
52 weeks ended 29 March 2025
FEEDING THE 
NATiON 
SINCE 1975

Cranswick is a leading UK food producer with revenue 
of over £2.7 billion. We produce and supply premium 
food to UK grocery retailers, the food service sector, 
and other UK and global food producers.
Producing great food is not just about taste, but about 
understanding and respecting where food comes from, 
and appreciating the contribution from each 
complementary stage of our farm-to-fork journey.
We continue to invest at pace in our rapidly growing farming 
operations and across our wider business. Our farm-to-fork 
model provides end-to-end visibility and control of our 
business and enables us to add value at every stage.
CONTENTS
STRATEGIC REPORT
2	
The Cranswick Story
4	
Highlights
6	
What we do
8	
Our Business Model
12	 Chairman’s Statement
15	 Chief Executive’s Review
19	 Market and Consumer Trends
22	 Our Strategic Enablers
28	 Key Performance Indicators
30	 Operating and Financial Review
34	 Our Sustainability Strategy
43	 TCFD Disclosures
49	 SASB Disclosure
53	 Our Stakeholders
75	 Effective Risk Management
78	 Principal Risks and Uncertainties
83	 Viability Statement
84	 Non-Financial and Sustainability 
Information Statement
CORPORATE GOVERNANCE
86	 Chairman’s Overview
88	 Board of Directors
90	 How we are Governed
92	 Stakeholder Engagement
94	 Board Activities
99	 Governance Framework 
101	 Board Effectiveness
102	 Board Leadership and Purpose
103	 Compliance Statement
104	 The ESG Committee
106	 The Audit Committee
111	 The Nomination Committee
115	 The Remuneration Committee
121	 Remuneration at a Glance
123	 Annual Report on Directors’ Remuneration
134	 Remuneration Policy
141	 Directors’ Report
146	 Statement of Directors’ Responsibilities
FINANCIAL STATEMENTS
148	 Independent Auditor’s Report
155	 Group Income Statement
156	 Group Statement of Comprehensive Income
157	 Group Balance Sheet
158	 Group Statement of Cash Flows
159	 Group Statement of Changes in Equity
160	 Notes to the Accounts
196	 Company Balance Sheet
197	 Company Statement of Changes in Equity
198	 Notes to the Company Financial Statements
SHAREHOLDER INFORMATION
207	 Stakeholder Information Five-Year Statement
207	 Financial Calendar
208	 Shareholder Analysis
208	 Share Price Movement
209	 Advisers
210	 Notes
WHERE GREAT FOOD COMES FROM 
EST. 1975
OUR PURPOSE
TO FEED THE NATION 
WITH AUTHENTICALLY 
MADE, SUSTAINABLY 
PRODUCED FOOD
ABOUT US
Cranswick plc Annual Report & Accounts 2025
1

GREAT FOOD COMES FROM 
50 YEARS OF PROUD  
BRITISH HERITAGE
INCORPORATED
The Cranswick Mill, 
producing animal feed
Admission to 
official list of LSE
Fresh Pork production commences
Floated on the stock exchange
1975
1985
1992
Cooked Meats production 
commences – acquisition 
of Sutton Fields
1993
2006
Acquired DeliCo, 
Milton Keynes, 
producing 
cooked meats
Livestock trading established
1978
Entered Gourmet Sausage 
market — formed a joint 
venture with Martin Heap
1995
Grain trading 
established
1979
1991
Acquired Preston primary 
processing facility
2001
Entered Mediterranean market – 
acquired Continental Fine Foods
2008
Revenue
£500m
2013
Acquired Wayland farms, 
outdoor pig rearing business
2009
Acquired Norfolk 
primary processing 
facility
2014
Acquired 
Benson Park, Hull, 
producing premium 
cooked poultry
2018
New Continental
Foods site in Bury
2016
Acquired Crown 
Chicken, integrated 
chicken processor. 
Acquired Ballymena, 
Northern Ireland, 
primary processing 
facility
Revenue
£2bn
2019
Acquired Katsouris,  
Wold Breeding and  
White Rose Farms
New Eye facility 
commissioned
2020
2021
Acquired RAMONA’S, 
producing houmous
Built new cooked bacon 
facility, Gourmet Kitchen 
2022
Acquired Grove Pet  Foods 
and entered pet food market.
New Prepared Poultry 
facility commissioned
2023
Acquired Elsham 
Linc pig farming, 
rearing and feed 
milling business
2024
Acquired Froch Foods, Leeds, 
to expand bacon production. 
New houmous facility opened 
2025
Entered pig 
genetics, acquired 
JSR Farms
2004
Formed a joint venture with Chris Battle, 
producing dry-cured, air-dried bacon
2005
Acquired Valley Park 
business, producing 
sliced cooked meats
New Gourmet 
Sausage facility built
Revenue
£1.5bn
Revenue
£2.5bn
2007
Formed a joint 
venture with 
Colin Woodall, 
acquiring Woodall’s 
heritage brand
2010
Entered Gourmet Pastry market — formed a joint 
venture with Gill Ridgard, Yorkshire Baker
Revenue
£1bn
2015
New Eye facility
Gill Ridgard
Ramona
Chris Battle
Martin Heap
THE CRANSWICK STORY
STRATEGIC REPORT
STRATEGIC REPORT
Cranswick plc Annual Report & Accounts 2025
3
Cranswick plc Annual Report & Accounts 2025
2
Strategic report

FINANCIAL HIGHLIGHTS
Resilient business model delivering sustained growth
2024
176.6
2023
140.1
2025
197.9
2024
223.4
2023
149.2
2025
213.6
2024
2,599.3
2023
2,323.0
2025
2,713.2
2024
90.0
2023
79.4
2025
101.0
2024
242.8
2023
210.0
2025
273.4
2024
99.4
2023
101.4
2025
172.4
1.	 References to like-for-like throughout the Annual Report and Accounts exclude the impact of current year acquisitions and the contribution from prior year acquisitions prior to the anniversary 
of their purchase. 
2.	 Adjusted and like-for-like references throughout the Annual Report and Accounts refer to non-IFRS measures or Alternative Performance Measures (‘APMs’). Definitions and reconciliations 
of the APMs to IFRS measures are provided in Note 31.
STRATEGIC HIGHLIGHTS
£24m* 
acquisition of JSR pig genetics and indoor 
pig farming business, renowned for 
innovative genetic solutions centred 
around sustainability and efficiency.
*	
Refer to Note 13 of the Financial Statements for 
the breakdown of cash outflow on acquisition.
£4m* 
acquisition of a long-standing supplier 
of RSPCA Assured outdoor bred pigs, 
based in East Anglia, which further underlines 
our commitment to secure and grow 
our British pig farming operation.
*	
Refer to Note 13 of the Financial Statements for 
the breakdown of cash outflow on acquisition.
£62m
multi-phased expansion project at 
the Hull pork primary processing site 
progressing as planned to add capacity, 
drive further efficiency improvements 
and add on-site cold storage.
Strengthening competitive advantage through the strategic enablers
HIGHLIGHTS
SUPPLY CHAIN
£25m
fit out of Worsley houmous 
facility ongoing with initial phase 
 successfully commissioned.
£22m 
investment split across the Eye facility 
and the Kenninghall site in East Anglia, 
to add capacity and further automation 
into poultry business.
£29m
capital investment in Cooked and 
Prepared Poultry to add to our cooking 
and cooling capacity, and to enable further 
range expansion, including roasted and 
bone-in portions. This investment aligns 
with consumer trends towards convenience 
and on-the-go poultry products.
LEAN PROCESSING
10 Year
deal with Sainsbury’s, with exclusivity 
over British pork products.
RAMONA’S 
brand is the leading retail houmous brand 
measured by both volume and value.
Cypressa 
Secured major halloumi contract launching  
in 800 stores with a key retail partner.
ICONIC PRODUCTS
CUSTOMER RELATIONSHIPS
Revenue
£2,723.3m
+4.8 per cent
(FY24: £2,599.3m)
Free cash conversion
101.6%
(FY24: 142.3%)
Like-for-like revenue1
£2,713.2m
+4.4 per cent
Dividend per share
101.0p
+12.2 per cent
Adjusted profit before tax2 
£197.9m
+12.1 per cent
Free cash flow2
£213.6m
-4.4 per cent
Adjusted earnings per share2 
273.4p
+12.6 per cent
Net debt
£172.4m
+73.4 per cent
Profit before tax
£181.6m
+14.6 per cent
(FY24: £158.4m)
ROCE
18.5%
(FY24: 18.5%)
Earnings per share
250.5p
+19.1 per cent
(FY24: 210.4p)
Capital investment
£137.6m
(FY24: £91.4m)
STRATEGIC REPORT
STRATEGIC REPORT
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Cranswick plc Annual Report & Accounts 2025
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CRANSWICK IS A LEADING, INNOVATIVE, 
BRITISH SUPPLIER OF PREMIUM, FRESH 
AND VALUE-ADDED FOOD PRODUCTS.
Cranswick was formed by farmers in 1975. Since then, we have grown 
organically and through targeted acquisitions to become a leading, innovative, 
British supplier of premium, fresh and value-added food and pet products. 
We are a diversified business with a vertically integrated supply chain 
and a well-established export business.
As the business has grown, our purpose has remained the same – 
to feed the nation with authentically made, sustainably produced food.
FARMING
Our vertically integrated supply chain is 
important in providing traceability, integrity 
and sustainability in our farm-to-fork model.
Our pig and poultry farming businesses, 
which include milling, genetics, breeding 
and growing operations, are industry 
leading. Our self-sufficiency in British pigs 
is approaching 55 per cent. 
Our dedicated farmers are focused on 
developing sustainable farming practices 
and leading the way in animal welfare.
>0.9m
Pig herd size
>5.7m
Chicken flock size
STRATEGIC CAPITAL 
INVESTMENT
We operate from 23 well-invested and 
highly efficient production facilities in the 
UK and we will continue to invest at pace 
to ensure we serve our customers from 
the best quality asset base the UK industry 
can offer in terms of food safety, technical 
compliance and colleague wellbeing.
£137.6m
Invested in FY25
OUR PEOPLE
It’s our people who make Cranswick 
successful. Their passion, expertise 
and dedication helps to differentiate 
our offering.
We have experienced and talented 
operational management teams supported 
by a highly skilled and committed workforce.
Every individual plays a crucial role enabling 
us to feed the nation with authentically 
made, sustainably produced food.
>15,400 
Colleagues
WHAT WE DO
23 
well-invested, highly efficient  
production facilities across the UK
>500 
farms supplying pigs and chickens 
to our production facilities
3 
milling facilities producing 
pig and poultry feed
4
5
11
10
9
6
7
12
8
13
14
15
16
3
2
1
Hull
Fresh Pork, Preston
Fresh Pork, Riverside
Gourmet Sausage
Cooked Poultry
Cooked Meats
Gourmet Kitchen
Prepared Poultry
Malton
Gourmet Pastry
Sherburn-in-Elmet
Gourmet Bacon
Leeds
Froch Foods
Barnsley
Cooked Meats
Bury
Continental Foods
Worsley
Houmous and Dips
Denbigh
Food Service
Ballymena
Fresh Pork
Retford
Pet Products
Key
Lincoln
Pet Products 
Newcastle-under 
-Lyme
Blakemans
Watton
Fresh Pork, Norfolk
Eye
Fresh Chicken
Milton Keynes
Cooked Meats
London
Katsouris Brothers
Mediterranean Foods
1
11
12
13
14
15
16
2
3
4
5
6
7
8
9
10
Agriculture
Feed 
production
Pig and poultry 
production
Genetics
STRATEGIC REPORT
STRATEGIC REPORT
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AGRICULTURAL 
ROOTS
Farming is where the business 
started and will continue to 
be integral to future growth. 
This starts with our commitments 
to animal welfare, sustainable 
farming and the development of 
a feed-to-farm-to-fork strategy, 
which is relevant across the Group.
ENTREPRENEURIAL 
SPIRIT
The passion and commitment 
to developing the business 
and seeking out new opportunities 
have been key drivers for the 
growth from day one. This spirit of 
enterprise is encouraged across the 
business and enables a continued 
focus on its development.
UPSCALING 
ARTISAN
Cranswick have excelled in 
upscaling artisan – making fantastic 
quality products using traditional 
methods; but with a focus on quality 
and efficiency leading to the 
development of genuine 
industry-leading products 
and categories.
FOCUS ON 
FLAVOUR
We make exceptional food. 
Whether that is a focus on getting the 
basics right, crackling that crackles, 
or developing consumer-led culinary 
experiences, such as ‘slow cook’ 
or kitchen prepared dishes from Pastry, 
the culture focuses on delivering the 
best tasting food from all of our sites.
OUR BUSINESS MODEL
Our vertically integrated business model provides our customers with assurance 
over the integrity and traceability of the food we produce, and promotes our 
sustainability strategy to ensure that waste in our food system is minimised.
Feed milling
Genetics and breeding
Cranswick-owned British Farms
Contracts with other UK Farms
European Meat Imports
WE FARM
We have a thriving farming division consisting 
of five businesses, which rear our pigs and 
supply genetics; Crown Farms, which rears our 
chickens; and Crown Milling and Elsham Milling, 
which produce pig and poultry feed. 
Our dedication to producing the very best pork 
starts with our farms. We operate in all areas 
of pig production, from genetics and breeding 
through to finishing operations.
We are proud to be the first UK chicken producer 
to invest in the revolutionary ‘NestBorn’ on-farm 
hatching system, which improves the welfare 
of our birds. 
We have our own milling operations in East Anglia, 
where we mill cereals grown in the local area to 
produce feed for our chickens and pigs.
Cranswick primary processing
Added-value processing
Other high-quality ingredients from
sustainable and trusted suppliers 
Wholesale
Retail
Export
Food Service
WE PRODUCE
WE SUPPLY
We produce a wide range of high-quality, 
predominantly fresh food, including fresh 
and added-value pork and poultry, gourmet 
sausage, bacon and pastry, along with cooked 
meats and a broad selection of Continental 
products. We also produce pet food, 
prioritising British sourced ingredients.
We focus on premium products, technical 
integrity and continually improving our standards 
of animal welfare. Through our four primary 
processing and 19 added-value facilities we 
produce great-tasting products to the highest 
standards of food safety, while maintaining 
strong relationships with our customers.
We supply most of the UK grocery retailers and have a strong presence in the 
wholesale and food service sectors, as well as a substantial export business.
UK Retail
Food Service
Manufacturing
Export
79%
4%
12%
5%
Revenue by customer type
% of Group revenue
OUR GUIDING PRINCIPLES
OUR GROWTH STRATEGY
VALUE
Vertical integration
Utilisation
Efficiency
QUALITY
Own premium
Delight the customer
Technical excellence
PEOPLE
Attract
Engage
Empower
PUTTING THE FUTURE FIRST EVERY DAY
ICONIC PRODUCTS
Focus on premium
Convenient solutions
Naturally healthy
CUSTOMER 
PARTNERSHIPS
Long-term agreements
Transparency and open book
Developing categories
LEAN PROCESSING
Continuous investment
Capacity and capability
Improve efficiency
SUPPLY CHAIN
Vertical integration
Security of supply
Farm productivity
OUR STRATEGIC ENABLERS
OUR DIFFERENTIATORS
CONSOLIDATE
DRIVE THE CORE
DIVERSIFY
IDENTIFY NEW OPPORTUNITIES
EXPAND
INCREASE MARKET SHARE 
IN GROWTH CATEGORIES
INNOVATION
Product
Packaging
Process
STRATEGIC REPORT
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Cranswick plc Annual Report & Accounts 2025
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OUR PRODUCTS
Fresh Pork
We offer a comprehensive selection of fresh pork products, 
encompassing everything from joints and chops to ribs, along with added-
value products such as marinades and dressings. Our commitment to 
innovation ensures that our offering remains relevant, catering to the 
changing needs of our consumers. Our Fresh Pork sites play a crucial 
role in supplying pork to other Cranswick facilities, strengthening 
our vertically integrated supply chain, while creating further added-
value products. Fresh Pork incorporates a large export business, 
which supplies British Pork into a number of other markets.
Gourmet Products
Our long-term relationships with passionate Cranswick Food Heroes 
have been instrumental in developing our Gourmet Products ranges, 
which focus on delivering authentic, premium products from efficient, 
well-invested sites. This approach, which we call ‘upscaling artisan’, 
focuses on elevating traditional methods. Ranges include gourmet 
sausages developed with Martin Heap; traditional dry-cured, air-dried 
bacon and gammon created through our partnership with Chris Battle 
and Colin Woodall; and exceptional pastry products baked at our 
Gourmet Pastry site in Malton and perfected with Gill Ridgard.
Convenience
Convenience incorporates our three Cooked Meats sites and 
our Continental Products businesses. Our ranges include 
sliced cooked meats produced for retailers and food-to-go operators, 
and a range of ‘slow cook’ and ‘sous vide’ prepared meals for consumers. 
Continental Products includes an expanding range of Mediterranean-
inspired products, including charcuterie, olives and antipasti, houmous, 
dips and other Mediterranean snacks. We work in partnership with 
like-minded producer partners across the continent; from small scale 
artisanal, traditional specialists to larger scale producers who can satisfy 
the growing demand and appetite for continental meats in the UK.
Poultry
We have created a unique supply chain in the UK market through the 
Cranswick Poultry businesses. Our Fresh Poultry business produces 
whole and portioned poultry products as well as added-value ranges. 
Our Fresh Poultry site also supplies other facilities within the Group 
to create further added-value products. Our Cooked Poultry operation 
supplies premium products to retail and food-to-go customers, 
and our Prepared Poultry site offers a range of premium, prepared 
chicken products to retail and quick service restaurant customers.
Pet Products
Established over 50 years ago, Lincolnshire-based Grove Pet Foods 
(later renamed to Cranswick Pet Products) was acquired in January 2022. 
It manufactures a range of dried dog food for a number of established 
retail brands as well as its own Vitalin and Alpha brands. Our own 
brands are focused on sustainably sourced and responsibly reared 
British ingredients, differentiating themselves with their commitment 
to quality and origin.
OUR BUSINESS MODEL
CONTINUED
CREATING VALUE FOR OUR STAKEHOLDERS
Our people
By providing competitive remuneration, safe working conditions, 
as well as training, development and mentoring opportunities.
>84,400 
training courses completed by Cranswick colleagues in the year
Read more on pages 53 to 58.
Customers and consumers
By continuously delivering high-quality, authentic  
and innovative products.
8.0%
sales from new products as a percentage of total revenue
Read more on pages 59 to 61.
Producers and suppliers
By providing fair trading terms and ensuring  
supplier integrity and ESG compliance.
1,488
supplier audits completed in the year
Read more on pages 62 to 65.
Shareholders
By delivering strong dividend growth.
35
years of consecutive dividend growth
Read more on pages 72 to 73.
Communities
By providing support to our local communities, led by  
a strong focus on food redistribution, education and skills.
>1.8m
meals donated to charities this year
Read more on pages 69 to 71.
NGOs
By working with NGOs, we can help to set policies  
and improve industry standards.
Cranswick Carbon Inset Scheme 
strengthens trust and transparency surrounding carbon insetting
Read more on pages 66 to 68.
STRATEGIC REPORT
STRATEGIC REPORT
Strategic report
Cranswick plc Annual Report & Accounts 2025
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Cranswick plc Annual Report & Accounts 2025
11

CHAIRMAN’S STATEMENT
“Over the past year, we have 
made further strategic 
progress, strengthening our 
position as a market leader and 
delivering against our long-term 
strategic objectives.”
Tim J Smith CBE
Chairman
Over the past year, we have made 
further progress in strengthening 
our position as a market leader and 
delivering against our long-term 
strategic objectives. We have 
reported record results, exceeding 
our recently updated medium-term 
targets, enabling us to increase 
our progressive dividend for the 
35th consecutive year. 
Our experienced and agile management 
team has continued to successfully navigate 
a challenging operating and wider 
macroeconomic environment. Their relentless 
attention to our strategic goals coupled with 
operational strength and leadership has been 
remarkable. On behalf of the Board, I would like 
to thank them and all our colleagues across the 
business. Concentrating on quality, innovation, 
and customer service continues to underpin the 
resilience of our business model, demonstrating 
our ability to deliver consistent value for all 
stakeholders, while positioning the Group for 
sustainable, long-term growth.
It was disappointing that food was excluded 
from the new government’s industrial strategy 
although the government has recently 
established a new body to deliver a standalone 
national food strategy. The strategy will link 
food policy with health, address barriers to 
investment, promote fairness and reduce the 
impact that the food system has on the planet. 
The Group regards each of those priorities as 
being central to its own strategic purpose. 
As a leading UK food producer, we are aligned 
with others across the sector in our ambition 
to operate in an environment underpinned by 
certainty and success. Translating this ambition 
into action requires a regulatory environment 
that supports long-term sustainable investment.
One of the most significant barriers to 
unlocking the business’ full potential is the 
complexity and inefficiency of the current 
planning system. Excessive bureaucracy 
conflicted with our objective to enhance 
UK food security and significantly delayed 
important projects such as the redevelopment 
and expansion of the Methwold and Feltwell 
farms in Norfolk, and the construction of 
a second poultry facility at Eye in Suffolk. 
These projects are essential prerequisites to 
enhancing capacity, improving food resilience, 
and meeting rising consumer demand. 
A more streamlined and responsive planning 
framework is, therefore, essential to unlocking 
capital investment, supporting job creation, 
and growing regional economies.
The UK pig herd has contracted leading to 
tighter pig supply, while the poultry sector 
remains under pressure from reduced rearing 
capacity following the industry wide move to 
lower stocking densities to meet enhanced 
animal welfare standards.
To reinforce supply chain resilience, and as 
previously announced, we have expanded 
our UK farming operations in East Yorkshire 
through the acquisition of J.S.R. 
Genetics Limited (JSR Genetics) from JSR 
Farms Limited, an existing, long-standing, 
valued supplier to Cranswick. The transaction 
included the pig genetics and pig farming 
operations of JSR Farms Limited. JSR Genetics 
is a leading UK based pig genetics company, 
located in East Yorkshire and is renowned for its 
innovative genetic solutions for cost effective 
pig production. We now have the capability to 
offer our customers an end-to-end supply chain 
solution through which we can drive further 
productivity gains and quality improvements.
 We have also increased our self-sufficiency in 
premium, higher welfare, outdoor pigs with 
further herds acquired in East Anglia and 
continued investment in existing herds and 
farming infrastructure across our wider UK 
operations. This increasing self-sufficiency 
provides our strategic retail partners with 
greater supply chain resilience and access to 
an unparallelled level of innovation and quality. 
That enhanced capability was a critical feature 
in our new 10-year partnership with 
Sainsbury’s, which reflects the benefits of 
long-term shared goals, supply chain controls 
and alignment with consumer interests.
Over the last 12 months we have accelerated 
the pace at which we deploy capital to 
drive attractive and industry leading 
returns with a record-level of investment 
across our operations of £138 million. 
Strategic investment at key sites is not only 
creating a world-leading asset base, but is also 
enhancing capabilities, increasing efficiencies 
and improving food safety and quality. 
We remain focused on delivering strong 
returns for our Shareholders, while producing 
food of the highest quality. With dedicated 
production facilities aligned to major customers 
and industry-leading service levels, we are 
building a supply chain fit for the future. 
Increasing customer integration alongside 
strategic investment in our supply chain reflects 
the importance our retail customers place on 
the security of supply, enabling us to continue 
building a strong reputation as an 
industry leader.
Results
Total revenue for the 52 weeks to 29 March 
2025 was £2,723.3 million, an increase of 6.8 
per cent from the prior year on a comparable 
52 week basis. On the same basis, like-for-like 
revenue grew by 6.4 per cent.
Adjusted profit before tax for the period at 
£197.9 million was 14.3 per cent higher than  
the prior year on a comparable 52 week basis. 
Adjusted earnings per share on the same basis 
was up 15.6 per cent at 273.4 pence.
Cash flow and financial position
At the end of the year, net debt was 
£172.4 million, up from £99.4 million in the 
previous year. Net debt excluding IFRS 16 lease 
liabilities increased to £39.7 million compared 
to £0.1 million previously. The Group has  
access to an unsecured, sustainability-linked 
£250 million facility, which runs through to 
November 2026.
Dividend
The Board is proposing a final dividend of 76.0 
pence per share, 12.9 per cent higher than the 
67.3 pence paid last year. Together with the 
interim dividend of 25 pence per share, this 
equates to a total dividend for the year of 101.0 
pence per share, an increase of 12.2 per cent on 
last year, extending the period of consecutive 
years of dividend growth to 35 years.
The final dividend, if approved by Shareholders, 
will be paid on 29 August 2025 to Shareholders 
on the register at the close of business on 
18 July 2025. Shares will go ex-dividend on 
17 July 2025. 
Corporate governance
The Board wholeheartedly embraces the UK 
Corporate Governance Code (the ‘Code’), 
embedding it into our culture to provide 
a foundation for our long-term success. 
We regularly review and refine our governance 
framework and processes to ensure they are 
effective and suited to our needs. You can read 
more about our compliance with the Code in our 
Corporate Governance section on page 103. 
Board changes 
During the year, we have continued to ensure 
that Board members have access to the 
support and training they need to provide the 
appropriate skills and experience, which will 
both assist and challenge Cranswick’s executive 
team in executing our strategy.
Rachel Howarth was appointed as a Director 
on 1 May 2024. Rachel succeeded Liz Barber 
as Chair of the Remuneration Committee after 
our AGM in July 2024, as intended, following 
the conclusion of the scheduled review of the 
Directors’ Remuneration Policy.
Culture 
The Group’s success depends on the dedication 
and ingenuity of our people, and we continue 
to work on initiatives that help us build a strong 
and inclusive culture, providing leadership to 
our industry. We invest heavily in our colleagues, 
providing the training, development, and 
opportunities for employee engagement that 
ensure we create an environment where 
everyone can flourish.
The social aspects of our ESG commitments 
are vital to ensuring we meet the needs of our 
customers, suppliers, local communities, and, 
of  course, our employees. We are fortunate 
to have Yetunde Hofmann as our designated 
Director for workforce engagement. 
Her essential role in ensuring our people’s 
voices are heard by the Board is a key part of our 
approach to diversity and inclusion, something 
that is crucial to our progress as an organisation. 
Sustainability
I am pleased to report that we are forging 
ahead with our updated ‘Second Nature’ 
sustainability strategy. We re-launched the 
updated strategy last year to empower 
colleagues to take meaningful actions, while 
embracing both the environmental and social 
aspects of sustainability. Our focus during the 
period has been on embedding this strategy 
across the business, pushing forward with 
innovative projects and initiatives, and 
improving our scores on a wide range of 
sustainability metrics. You can dive deeper into 
our sustainability strategy in the Sustainability 
section on pages  34 to 51.
Outlook
As we begin a new year of trading and celebrate 
our 50th anniversary, we are inspired by the 
achievements of the past and excited by the 
opportunities ahead. I look forward to 
commemorating Cranswick’s 50th anniversary  
and celebrating our rich history.
Thanks to our strategic investments and the 
unwavering dedication of our teams across the 
organisation, we are in a stronger position than 
ever to deliver on the Group’s strategy. The start 
to the current financial year has been in line with 
the Board’s expectations. The strengths of the 
business which include its diverse and 
longstanding customer base, breadth and quality 
of products and channels, robust financial 
position and industry leading infrastructure will 
support the further development of Cranswick 
in the current financial year and over the 
longer-term.
Tim J Smith CBE
Chairman
20 May 2025
35 consecutive years of growth
Dividend per share (pence)
2.8
3.3
3.8
4.0
4.1
4.3
4.6
5.1
5.8
6.8
7.5
8.3
10.8
12.0
13.2
14.5
16.5
18.1
19.9
21.7
25.0
27.5
28.5
30.0
32.0
34.0
37.5
44.1
53.7
55.9
60.4
70.0
75.6
79.4
101.0
90.0
Dividend per share
101.0p
+12.2%
Adjusted earnings per share
273.4p
+12.6%
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CHIEF EXECUTIVE’S REVIEW
“This year we have made 
significant strategic and financial 
progress delivering record revenue 
and adjusted profit before tax. 
We have also continued to make 
substantial investment across our 
industry leading asset base, 
our farming operations and 
in acquisitions to support our 
long-term growth ambitions.”
Adam Couch 
Chief Executive
Further strong strategic 
and financial progress
This year we have made significant strategic 
and financial progress delivering record 
revenue and adjusted profit before tax. 
We have also continued to make substantial 
investment across our industry leading asset 
base, our farming operations and in acquisitions 
to support our long-term growth ambitions.
Our successful performance in challenging 
market conditions reflects the strength of our 
customer relationships, the quality of our asset 
base, our deep vertical integration and, most 
importantly the talent, capability and 
determination of our colleagues across the 
business. I would like to thank them for their 
unwavering commitment. The culture we have 
fostered, centred around a clear ambition to 
deliver strong sustainable growth, has been 
the key driver of our continued success over 
the long-term.
We are accelerating the pace at which we invest 
to drive strong returns. This year we spent a 
record £138 million across our business to add 
capacity, expand capability and drive further 
efficiencies through automation and scale. 
Effective deployment of capital to drive strong 
returns has been a key attribute of Cranswick’s 
successful long-term performance and, going 
forward, we will continue to invest at pace 
across our asset base in line with our recently 
updated medium-term target of between 40 
and 50 per cent of adjusted EBITDA.
Acquisitions are a core element of our growth 
strategy, allowing us to consolidate further 
our core business, expand newer growth 
categories or diversify into new sectors 
and markets. We often have close working 
relationships with the businesses we acquire. 
The recent acquisition of JSR Genetics, 
a leading, UK based, pig genetics company 
located in East Yorkshire, is a good example 
of this.
We are also deepening and strengthening our 
strategic customer partnerships, highlighted 
by the recently announced 10-year sole 
supply agreement with Sainsbury’s and the 
extension of the Tesco Sustainable Pig Group. 
These relationships are underpinned by our 
relentless focus on delivering outstanding 
service, continuous innovation and the highest 
standards of product quality.
We continue to recognise the strategic 
importance of UK food security. During the 
year we expanded our vertical integration 
across genetics, feed milling and pig and 
poultry farming. We have deepened and 
strengthened our supply chains to make our 
business more sustainable and provide food 
security for our customers and consumers.
The poultry industry transition to lower 
stocking densities in line with the Better 
Chicken Commitment represents a significant 
milestone in improving animal welfare 
standards. We welcome this initiative, and 
we have invested across our poultry farming 
operations to ensure we can meet this new 
standard. However, this shift, which now means 
20 per cent more space is required to grow 
the same number of birds, is placing additional 
pressure on a growth industry which has 
been starved of investment over many years. 
Cranswick’s £92 million facility in Eye, Suffolk 
was the first new build UK poultry facility in 
more than 30 years when it was commissioned 
in 2019. We are prepared to invest at pace, to 
grow our own business and support the wider 
industry at a time of rising consumer demand.
Revenue
£2,723.3m
+4.8%
Adjusted operating profit
£206.9m
+11.8%
Capex
£137.6m
(FY24: £91.4m) 
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We know that our customers and consumers 
care deeply about the welfare of animals 
involved in food production – it is a priority we 
share. We have always placed the highest 
importance on animal health and wellbeing and 
continuously aim to have the most stringent 
standards in the sector. We take seriously any 
instance, anywhere in our supply chain, where 
behaviour fails to meet those standards. We are 
therefore instigating a new, fully independent, 
expert veterinarian review of all our existing 
animal welfare policies, together with a 
comprehensive review of our livestock 
operations across the UK. We will provide a 
further update on this work in due course.
Investing in our talent and culture
Above all, Cranswick is a people-focused 
business, valuing our colleagues for the unique 
qualities they bring us. To attract and retain 
top talent in a competitive market, we have 
established ourselves as a leader in pay, 
working conditions, health and safety, 
inclusivity, and employee wellbeing. We offer 
market-leading graduate and apprenticeship 
opportunities, as well as taking a proactive 
approach to filling gaps in our organisation 
by reaching out to our local communities 
and recruiting from industries experiencing 
downturns, where individuals have valuable 
transferable skills. We set and expect the 
highest standards from all colleagues and 
we will take swift and appropriate action 
when these standards are not adhered to.
We welcomed 14 more graduates into our 
programme this year, taking the total to 102 
since 2013. I am delighted to say that 37 of 
these individuals have now been promoted 
into senior full-time roles. In addition, we have 
around 190 apprentices across the Group, 
pursuing a wide range of 
apprenticeship qualifications.
We actively promote and support diversity 
and inclusion across the Group, nurturing 
and developing our people within a culture 
that values creativity, innovation, and a broader 
range of perspectives. In February 2025, 
Cranswick signed the Race at Work Charter, 
committing to initiatives that promote 
workplace diversity and inclusion. We also 
founded the Next Generation Committee, 
giving younger employees a platform to share 
their perspectives on our business and 
strategic direction. 
Summary and Outlook
Our results for the year ending 29 March 
2025 were strong across all our key metrics 
and in line with or ahead of our recently 
updated medium term targets. We have 
extended our customer relationships, 
broadened our product range and deepened 
our vertical integration.
As we mark Cranswick’s 50th anniversary 
I am firmly focused on the future. We remain 
very cash generative, enabling us to invest 
at pace in future opportunities for growth 
whilst maintaining a strong balance sheet. 
Our investment pipeline is strong, and we see 
further opportunities to develop our business 
through complementary, accretive acquisitions.
We have made a positive start to the new 
financial year. Our core UK market remains 
extremely resilient as our customers and the 
UK consumer continue to recognise the quality, 
value and versatility of our pork and poultry 
product ranges.
Looking further ahead, I am confident that 
the strengths of the business which include 
its long-standing customer base, breadth and 
quality of products, robust financial position 
and industry leading asset infrastructure 
will support the successful development of 
Cranswick in the current financial year and 
over the longer-term. 
Adam Couch
Chief Executive
20 May 2025
CHIEF EXECUTIVE’S REVIEW
Delivering strong and 
sustainable growth
We have again delivered record results, with 
reported revenue growing by 6.8 per cent to 
£2,723.3 million and adjusted operating profit 
increasing by 14.0 per cent to £206.9 million on 
a comparable 52 week basis. On the same basis, 
earnings per share were 15.6 per cent higher 
and operating margin improved to 7.6 per cent 
reflecting the growing contribution from our 
agricultural operations, excellent capacity 
utilisation, efficiency improvements and tight 
cost control.
 Net debt on a pre-IFRS16 basis increased from 
£0.1 million to £39.7 million reflecting a record 
year of capital investment and the acquisition 
of JSR Genetics. Return on capital employed 
at 18.5 per cent reflects the strong compound 
returns we continue to generate from the 
capital we deploy.
We are proposing to increase our full year 
dividend by 12.2 per cent, marking our 35th 
year of consecutive dividend growth.
We have grown revenue, adjusted profit before 
tax, earnings per share and dividend per share 
by more than 10 per cent per annum over the 
last 10 years, which is clear evidence of our 
strong and sustainable growth model.
Significant progress in delivering 
our strategy
Over the last 12 months we have made 
significant progress in delivering our strategy. 
We continue to gain market share through our 
relentless focus on quality, service 
and innovation.
Our core pork business performed extremely 
well with record pig numbers processed and 
good growth in our fresh pork and value-added, 
convenience categories. I was extremely 
pleased to receive the positive news in early 
December that the China export licence at our 
Norfolk primary processing facility had been 
reinstated four years after we were advised by 
DEFRA to self-suspend it. Our team worked 
tirelessly throughout this four-year period 
to get the licence reinstated and I thank 
those involved for their determination and 
perseverance. A full range of products started 
being shipped to China from early January 
and contributed to a strong year-on-year 
increase in Far Eastern export revenues. 
Our poultry and Mediterranean foods 
categories again performed well. 
Production of the Ramona’s houmous brand 
moved to the new Worsley facility in September 
and we have recently launched a range of 
new and complementary products with more 
planned over the coming months. Our poultry 
business performed exceptionally well growing 
by more than 20 per cent on a comparable 
52 week basis. Notwithstanding the planning 
challenges we are managing, poultry will 
continue to be the mainstay of our growth 
ambitions over the next five years and beyond.
After a relatively slow and prolonged start-up 
phase since we acquired the pet food business 
in January 2022, the business has really gained 
momentum. Revenue was ahead by almost 
50 per cent as we continue to strengthen our 
relationship with Pets at Home. The £10 million 
capacity expansion project is now complete. 
Record investment driving strong 
and sustainable returns
We are accelerating the pace at which we 
invest to drive strong returns. This year we 
spent a record £138 million, representing 
5.1 per cent of revenue, across the business 
to add capacity, expand capability and drive 
further efficiencies through automation and 
scale. Effective deployment of capital to drive 
strong returns has been a key attribute of 
Cranswick’s successful long-term performance. 
We have now invested £480 million across our 
asset base over the last five years and, going 
forward, we will continue to invest at pace 
across our asset base in line with our recently 
updated medium-term target of between 
40 and 50 per cent of adjusted EBITDA.
We spent £63 million across the four major 
strategic capital projects in the year. The 
£29 million expansion of the two added-value 
poultry sites in Hull is now complete with the 
new business onboarded. The £25 million fit 
out of the houmous and dips facility in Worsley, 
Manchester, is progressing to plan with the 
initial phase now successfully commissioned. 
The £22 million project to increase incubatory 
and processing capacity at the Kenninghall 
and Eye sites respectively, in Suffolk, is 
underway. Finally, the £62 million multi-phased 
expansion project at our Hull pork primary 
processing facility is progressing as planned. 
We have also now committed a further 
£35 million to lift capacity at the Hull site from 
35,000 to 50,000 by the end of March 2027. 
Acquisitions are a core element of our growth 
strategy, allowing us to consolidate further our 
core business, expand newer growth categories 
or diversify into new sectors and markets. 
Many of our acquisitions are businesses 
with which we already have a close working 
relationship. The £24 million acquisition of 
JSR Genetics, a leading UK based, pig genetics 
company located in East Yorkshire, is a good 
example of this, as is the recent acquisition 
of Blakemans, a well-invested, leading food 
service sausage manufacturer.
We continue to expand and strengthen our 
pig farming business through both organic 
growth and acquisitions. We acquired a 4,000 
outdoor pig herd in East Anglia as well as the 
JSR Genetics business. We have trebled our 
own pig production over the last six years with 
finished pig numbers increasing 14 per cent 
year-on-year. 
Our poultry business continues to be a key 
growth driver for the business. We are investing 
close to £50 million to add incubatory capacity, 
lift processing capacity at Eye and significantly 
upscale our two added-value facilities in East 
Yorkshire. We are also materially expanding 
our rearing footprint through a combination 
of acquisition and new lease arrangements.
Second Nature – delivering 
value responsibly
During the year, we successfully refreshed 
our Second Nature sustainability strategy 
supported by four working pillars: farming with 
conscience; sourcing with integrity, producing 
responsibly; and living better. We made good 
progress in embedding these pillars during the 
last financial year.
We transitioned all our soy purchases to 
100 per cent full mass balance deforestation 
free soya by the end of 2024, delivering a 
14 per cent reduction in the carbon footprint 
of an outdoor reared pig. During the year, 
we further increased our focus on regenerative 
agriculture, working with the WWF on a 
Carbon Inset Project to support resilient 
farming systems and productivity.
We are engaging with our suppliers to improve 
the quality of our Scope 3 data, splitting it into 
Forest, Land and Agriculture (‘FLAG’) and 
non-FLAG categories. We are enhancing the 
visibility and transparency within our supply 
chains, and we are working with our suppliers 
to develop lighter weight packaging, reducing 
plastic usage and exploring plastic alternatives. 
Since 2017, we have reduced plastic use by 
20 per cent.
To advance our Net Zero ambitions, we are in 
the process of setting FLAG and non-FLAG 
targets in conjunction with the Science Based 
Target initiative (‘SBTi’). These revised targets 
will update and supersede our Scope 1, 2 and 3 
short-term targets, while establishing new, 
long-term verified commitments.
A commitment to zero accidents and 
eliminating work related illnesses is the bedrock 
of our safety culture. During the year, RIDDOR 
incidents decreased by 27 per cent, well ahead 
of our 10 per cent reduction target. We also 
lifted the response rate in our employee 
engagement survey to 80 per cent, with the 
survey highlighting continued progress in 
diversity and inclusion.
TRIBUTE TO MARTIN HEAP
It is with sadness that this year we lost one 
of the great creatives of Cranswick, and 
indeed the food industry, with the passing 
of our original Food Hero, Martin Heap. 
Martin was the founder of a chain of specialist 
sausage shops, ‘Simply Sausages’ in London, 
this led to his collaboration with us 30 years 
ago when we formed the Cranswick Gourmet 
Sausage Company. 
He changed the sausage market forever with 
his flair, ingenuity and infectious enthusiasm 
for making the perfect gourmet sausages. 
This changed the course of our company’s 
history and the sausage market that we 
know today. 
His passion, humour and energy will be 
greatly missed.
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The Group has continued to go from strength to strength, demonstrating remarkable 
resilience and determination in navigating a complex socio-economic landscape and 
persistent supply chain challenges. We remained focused on our long-term goals, 
delivering strong operational performance, maintaining excellent customer service, 
and making significant progress across all pillars of our strategic objectives.
MARKET AND CONSUMER TRENDS
GROWING OUR PIG HERDS TO IMPROVE RESILIENCE
What we are seeing
The UK food and farming industry is 
facing significant ongoing challenges, 
with financial pressures and political 
uncertainty remaining major concerns 
for many independent producers. This is 
reflected in the ongoing decline of UK 
and EU pig herds, with reduced long-term 
sector appeal and weaker demand from 
key export markets such as China.
The decrease in supply highlights the 
growing need for self-sufficiency within 
the market. As a result, supply chain 
stability is critical in order to meet retail 
demand and ensure the long-term viability 
of the British pig farming sector. With fewer 
producers in the industry, prioritising 
efficient and sustainable production 
methods has become even more vital.
What we are doing
We are taking decisive steps to strengthen 
our pig farming and milling operations 
through organic growth coupled with 
recent acquisitions. These include a 4,000 
outdoor pig herd in East Anglia and the JSR 
Genetics business, a leading UK-based pig 
genetics company located in East 
Yorkshire, renowned for its innovative 
genetic solutions for cost-effective 
pig production.
By investing in our pig farming and 
agricultural operations, we are securing 
volumes to meet the requirements of our 
key customer partners. This strengthens 
our strategic relationships, as more 
agricultural supply chains align with specific 
customers and product ranges.
SUPPLY CHAIN UNCERTAINTY
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MARKET AND CONSUMER TRENDS
CONTINUED
PREMIUMISATION AND QUALITY
ELEVATING AT‑HOME DINING EXPERIENCES
What we are seeing
As consumers increasingly consume more 
calories at home, the demand for premium 
products that replicate the out-of-home dining 
experience has surged. This shift reflects a 
broader change in consumer behaviour, where 
the desire for high-quality meals at home is 
replacing the eating out occasion. With the 
growing emphasis on value for money, more 
consumers are seeking to enjoy the indulgence 
and experience of dining out, but without the 
associated costs and effort. Premium products, 
such as ready-to-cook or restaurant-inspired 
meals, allow customers to recreate restaurant-
quality dishes in the comfort of their own 
homes, delivering both value and high-quality, 
indulgent meal solutions.
What we are doing
We continue to strengthen our reputation 
as a premium food producer by delivering 
high-quality products across both premium 
and standard ranges. In close partnership 
with retailers, we support the development 
of premium brands, with a focus on quality, 
innovation, and choice. One example of this 
is the new chef-endorsed product range 
launched into a major retailer and produced 
at our Pastry site. Our premium value-added 
products have also played a crucial role in 
driving festive success, contributing to our 
record-breaking Christmas trading 
performance. Our focus 
on premium products not only aligns with 
evolving market trends but also reinforces our 
position as a trusted supplier of high-quality, 
differentiated food solutions.
HEALTH AND SUSTAINABILITY
FOCUS ON NATURAL, BALANCED NUTRITION
What we are seeing
Consumers are becoming increasingly 
conscious of ultra-processed foods, 
favouring products made with natural, kitchen 
cupboard ingredients. Meat, especially pork 
and poultry, when produced sustainably, 
is increasingly seen as a natural and 
sustainable protein source. This trend is 
growing demand for products that align with 
a naturally healthy diet, offering essential 
nutrients like protein, vitamins, and minerals, 
while being low in fat.
What we are doing
This shift has created opportunities to address 
health-conscious consumers and reinforce 
positive messaging around our product 
portfolio. We are reformulating products 
to minimise ultra-processed ingredients and 
ensure clean, transparent labelling. Many of 
our offerings, including chicken and lean cuts 
of pork, naturally align with a healthy, balanced 
diet, being low-fat and nutrient-rich. We are 
committed to sustainable sourcing, ensuring 
our meat comes from ethically raised animals, 
and working with trusted partners to meet high 
environmental and welfare standards. 
Through in-store support, product packaging, 
and collaborations with retailers, we reinforce 
the health benefits of our offerings. We also 
engage with our customers through educational 
campaigns, providing insights into the 
nutritional value of our products. By prioritising 
sustainability, innovation, and transparency, 
we are meeting the needs of health-conscious 
consumers, while building trust and loyalty.
CONVENIENCE AND EASE
CONVENIENT SOLUTIONS FOR SIMPLIFIED MEALTIMES
What we are seeing
With increasingly busy lifestyles and a lack of 
confidence in cooking, consumers are seeking 
convenient solutions that reduce the time 
taken to prepare meals at home. This trend has 
driven a renewed interest in added-value 
products such as ‘slow cook’ and ‘sous vide’ 
ranges, which are quick and easy to prepare. 
These products not only save time but also 
align with the growing desire for high-quality 
meals. The category has seen strong volume 
growth, supported by product innovation, 
increased space in store and strong retail 
promotions, with further opportunities 
envisaged as the category continues 
to expand.
What we are doing
We are leveraging the growing demand for 
convenience by expanding our ‘slow cook’ and 
‘sous vide’ ranges, supported by substantial 
investment in capacity at our Convenience site in 
Hull. Our focus remains on delivering high-quality, 
easy-to-prepare meal options. By innovating in 
this space and partnering with retailers, driving 
strong promotional activity and enhancing the 
range, we are well-positioned to continue driving 
growth in the category.
RISING COST OF LIVING
AFFORDABILITY DRIVES DEMAND FOR KEY PROTEINS
What we are seeing
The rising cost of living continues to 
shape consumer behaviour, with tighter 
budgets prompting a shift towards affordable 
protein sources such as pork and poultry. 
These categories remain popular due to their 
value for money proposition, versatility and are 
naturally healthy. Retail prices for pork and 
chicken have risen more modestly compared 
to other proteins, enhancing their relative 
affordability and growing demand among 
price-conscious shoppers.
What we are doing
We continue to strengthen our position in 
pork and poultry by developing secure supply 
chains and offering competitively priced 
protein options. Through significant 
investment in efficient pork and poultry 
production, including the £62 million 
redevelopment of our Hull primary pork 
processing site, the £22 million investment 
at Eye and Crown to increase fresh chicken 
volumes and the £29 million investment 
programme in Cooked and Prepared Poultry, 
we are boosting production capacity and 
driving operational efficiencies.
We are also strengthening key customer 
partnerships in ready-to-eat chicken and 
breaded products, driving growth in 
value-added categories. These efforts 
position us to deliver affordability, quality 
and innovation, meeting both consumer 
demand and customer expectations.
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CREATING 
COMPETITIVE ADVANTAGE 
THROUGH GENETICS
During the year, we made significant progress in enhancing our vertical 
integration by improving the quality, size, and scale of our existing pig herds 
through additional investments. The recent acquisition of JSR Genetics 
strengthens our pig supply chain and presents opportunities to drive further 
improvements in production efficiency, animal health, and the overall 
quality of our products.
The acquisition of JSR Genetics represents a strategic step forward, 
securing a competitive advantage by making Cranswick the only UK processor 
with a direct link to genetic development. We are now uniquely positioned 
to enhance product quality and drive innovation across our supply chain. 
These world-class genetics deliver demonstrable improvements in animal 
health, production efficiency, and eating quality. By leveraging these traits, 
we can better customise products for key retail partners, expand our margins 
through increased efficiency and premiumisation, and further integrate 
consumer and customer insights into our research development programmes.
This integration creates substantial opportunities to deepen our customer 
relationships, particularly as demand for high-welfare, high-quality British pork 
continues to grow. By strengthening our position in the added-value segment, 
and supporting the premiumisation of our offering, we are better equipped 
to serve existing customers, while also opening new market opportunities.
WHERE GREAT FOOD COMES FROM
Our vertically integrated model underpins the security of our supply chain and enhances 
resilience, while driving continuous improvements in farm productivity. 
By focusing on the strategic enablers, the Group has established a distinct competitive advantage 
and a unique position within the UK food industry. We achieve this by creating a secure and 
sustainable supply chain, investing in world-class manufacturing facilities, maintaining a relevant 
and innovative product range, and cultivating strong, strategic relationships with customers who 
value their partnership with Cranswick.
Why it’s important 
From farm-to-fork, we are committed to a 
supply chain built on sustainability, integrity, 
efficiency, and transparency, ensuring 
we uphold not only our own values but also 
those of our customers. By actively managing 
every stage of the supply chain, we take 
pride in delivering quality with accountability 
at every step.
Progress
•	 £24 million* acquisition of JSR pig genetics 
and indoor pig farming business, renowned 
for innovative genetic solutions centred 
around sustainability and efficiency.
•	 £4 million* acquisition of a long-standing 
supplier of RSPCA Assured outdoor bred 
pigs, based in East Anglia.
•	 The move to lower stocking densities 
across our fresh poultry farming supply 
chain is progressing to plan.
*	
Refer to Note 13 of the Financial Statements for the 
breakdown of cash outflow on acquisition.
Future plans
•	 Continued investment in strengthening 
vertical integration and driving Second 
Nature initiatives.
•	 £9 million committed investment in the 
Kenninghall site in East Anglia will add 
additional incubatory capacity.
Number of pigs produced
>1,700,000
+13.5%
Poultry self-sufficiency
c.100% 
Pig self-sufficiency
c.55%
OUR STRATEGIC ENABLERS
SUPPLY CHAIN
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DRIVING GROWTH 
THROUGH END-TO-END 
POULTRY EXPANSION
We have made significant strides in expanding our end-to-end poultry operations, 
driving growth across fresh, cooked, and prepared poultry through 
strategic investments, increased capacity, and strong retail demand.
Our fresh poultry division has seen robust revenue growth, while operating at full 
capacity. The £22 million investment across the Eye and Kenninghall sites will increase 
throughput and expand the product range. The expansion at Kenninghall will also 
add further incubatory capacity, reducing reliance on third-party providers and 
allowing for greater control over bird welfare.
Additionally, our £29 million ongoing investment programme in both Cooked and 
Prepared Poultry will increase cooking and cooling capacity and allow for range 
expansion, including roasted and bone-in portions. This project will support new 
business wins with one of the UK’s largest retailers in both the cooked ready-to-eat 
and breaded categories, increasing both capacity and volumes.
This expansion across all areas of our poultry operations, from farming to processing, 
cooking, and value-added products, underscores our commitment to building 
a fully integrated, end-to-end poultry operation. By investing in capacity, innovation, 
and new business opportunities, we are positioning ourselves for continued 
success and leadership in the competitive poultry market.
WHERE GREAT FOOD COMES FROM
OUR STRATEGIC ENABLERS
CONTINUED
We are committed to keeping our facilities at the forefront of the industry 
through continuous investment and innovation. Our key priorities – 
increasing efficiencies, enhancing sustainability, and expanding 
our capabilities – are shaping the future of our operations.
Why it’s important 
By integrating cutting-edge technology and 
streamlining processes, we are not only driving 
efficiency but also adapting to evolving market 
demands, supporting our workforce, and 
delivering even greater value to our customers.
Progress
•	 £25 million fit out of Worsley houmous 
facility ongoing with initial phase 
successfully commissioned.
•	 £29 million capital investment in Cooked 
and Prepared Poultry to add additional 
cooking and cooling capacity and to enable 
further range expansion, including roasted 
and bone-in portions. This investment aligns 
with consumer trends towards convenience 
and on-the-go poultry products.
•	 £62 million multi-phased expansion project 
at the Hull pork primary processing site 
progressing as planned to add capacity, 
drive further efficiency improvements 
and add on-site cold storage.
•	 £10 million investment in expanding dry pet 
food production at Pet Products is nearing 
completion. This investment aims to double 
kibble production facility capacity.
•	 Continued positive momentum in our 
‘slow cook’ and ‘sous vide’ product range 
following significant recent investment in 
capacity at our Hull Cooked Meats sites.
Future plans
•	 Committed £13 million investment to 
Eye facility in East Anglia to increase capacity 
in our fresh poultry operations by 
approximately 15 per cent. 
•	 Committed to a further £35 million 
investment to upgrade the Hull pork primary 
processing site, creating the first 1,000 pig 
per hour site in the UK and expanding 
capacity up to 50,000 pigs per week. 
•	 Phase 2 of the investment in our Worsley 
businesses to facilitate the expansion of 
our dips range. 
•	 Investment in our asset base to increase 
capacity, enhance production yields 
and add flexibility to production areas, 
improving customer service and supporting 
further growth.
LEAN PROCESSING
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OUR STRATEGIC ENABLERS
CONTINUED
Our iconic and market-leading products set the benchmark 
for excellence, supported by great taste, high-quality, 
craftsmanship and innovation. 
Why it’s important 
Every product we create is a testament to our 
expertise, blending tradition with cutting-edge 
techniques to deliver something truly 
exceptional. By continuously refining our 
methods and pushing the boundaries 
of innovation, we ensure our product range 
remains distinct, relevant, and ahead of evolving 
consumer trends.
Progress
•	 A record 78 million pigs in blankets were 
delivered to our customers across the festive 
period, coupled with a Good Housekeeping 
award win for the best pigs in blankets.
•	 In close partnership with retailers, we 
support the development of premium 
brands, with a focus on quality, innovation, 
and choice.
•	 We launched new genetics in fresh pork with 
key retail customers, improving taste, texture, 
and overall product quality.
•	 Sales from new products increased by 72 per 
cent on the prior year, reflecting our focus on 
innovation, authenticity, and flavour. 
•	 The Ramona’s brand has recently launched 
innovative new products across leading 
retailers, including new flavours and formats. 
Future plans
•	 	Continue innovating, leveraging the Group’s 
food expertise to create appealing offerings 
like ‘sous vide’. 
•	 Ongoing development of innovative, 
added-value pig meat products that support 
our core offering to further drive 
volume growth.
•	 Identify new expansion opportunities outside 
of our core categories.
•	 Maximise revenue growth opportunities 
within the pet food market.
We have built deep, long-term strategic partnerships with our customers, 
working closely to develop tailored supply chains, dedicated facilities, 
and breakthrough innovations that set new industry standards.
Why it’s important 
We have built deep, long-term strategic 
partnerships with our customers, working 
closely to develop tailored supply chains, 
dedicated facilities, and breakthrough 
innovations that set new industry standards. 
By fostering collaboration, trust, and shared 
ambition, we create solutions that drive 
efficiency, sustainability, and long-term security. 
Through these strong relationships, we deliver 
not only reliability and resilience but 
continuous growth.
Progress
•	 Long-term supply agreements with strategic 
retail partners secured and expanded, 
including 10 years sole supply of fresh pork, 
sausage, premium bacon and cooked meats 
with Sainsbury’s.
•	 The China export licence at our Norfolk 
primary processing facility had been 
reinstated after a four-year suspension. 
A full range of products started being 
shipped to China from early January 2025.
•	 Secured a new, major halloumi contract with 
a key retail customer under the Cypressa 
brand, launching in 800 stores.
•	 The Ramona’s brand has recently secured 
new own-label business with one of the 
Group’s leading retail customers. 
Future plans
•	 Major new contract on the way for our 
cooked and ready-to-eat chicken factory 
from the start of Q1 FY26, which will be 
a step change in volume and supported 
by a capacity and capability enhancing 
capital investment. 
ICONIC PRODUCTS
CUSTOMER PARTNERSHIPS
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RIDDOR frequency rate 
per 100,000 hours worked
2024
0.22
2023
0.24
2025
0.16
Edible food waste** 
Percentage of tonnes sold
2024
0.16
2023
0.16
2025
0.12
Relative carbon footprint* 
Tonnes of CO2e per tonne sales
Baseline (2020) 0.122
2024
0.087
2023
0.085
2025
0.088
Complaints per million units sold 
2024
14
2023
10
2025
17
Number of supplier audits 
2024
687
2023
340
2025
1,488
Number of BRC Grade A’s 
2024
19
2023
17
2025
19
KEY PERFORMANCE INDICATORS
Key Performance Indicators (‘KPIs’) enable us to measure our progress  
against our long-term growth strategy and our Second Nature commitments. 
HIGH-QUALITY PRODUCTS
SUSTAINABILITY
LONG-TERM GROWTH STRATEGY
OPERATIONAL EXCELLENCE
Consolidate: 
Like-for-like revenue growth
2024
+11.6%
2023
+14.4%
2025
+4.4%
Expand: 
Sales from new products
2024
4.9%
2023
3.6%
2025
8.0%
Diversify: 
Sales from ‘other’ segment
2024
£25.4m
2023
£26.6m
2025
£36.7m
Adjusted operating margin 
2024
7.1%
2023
6.3%
2025
7.6%
Free cash flow 
2024
£223.4m
2023
£149.2m
2025
£213.6m
Return on capital employed* 
2024
18.5%
2023
15.8%
2025
18.5%
Why is this important?
We take food safety very seriously and each 
site’s food safety standards are assessed 
every year by an independent body, 
the British Retail Consortium (‘BRC’).
Performance
All production facilities, certified by the BRC 
against Global Standards for Food Safety, 
were awarded a Grade A rating, reflecting the 
highest standards of compliance. 
Why is this important?
Like-for-like revenue, which excludes 
the contributions from acquisitions prior 
to the anniversary of the acquisition date, 
allows us to measure the underlying 
growth of the business. 
Performance
Like-for-like revenue increased by 4.4 per cent, 
reflecting a strong underlying performance 
across our core categories. This was supported 
by the continued outperformance of premium 
added-value product ranges and a record 
Christmas trading period, partially offset by 
deflation due to falling pig prices.
Why is this important?
Ongoing innovation and product range 
expansion helps us to drive revenue growth 
and strengthen our relationships with 
our customers.
Performance
Sales from new products during the first six 
months following their launch accounted for 
£218.8 million of revenue in the current year, 
representing 72 per cent increase year-on-year.
Why is this important?
Revenue from our ‘other’ segment is an 
indicator of growth delivered as a result 
of our diversification strategy.
Performance
Pet food revenue 44 per cent higher 
reflecting successful ongoing roll out of Pets 
at Home contract.
Why is this important?
Our Group Technical Services team undertake 
supplier audits to ensure the safety, traceability, 
quality and provenance of the raw materials 
and ingredients we use.
Performance
The higher number of audits is driven by an 
increased number of farms and higher number 
of farm audits.
Why is this important?
We are dedicated to delivering the highest 
quality products, which meet, or exceed, 
our customer expectations.
Performance
The increase is driven by the addition of new 
factories, the onboarding of new customers, 
and increased sales of new products.
Why is this important?
We are committed to reduce our relative 
carbon footprint as part of our journey 
to Net Zero.
Performance
Despite a marginal increase over the year, 
the footprint is 39 per cent lower compared 
to the 2019/20 baseline, reflecting continued 
progress in energy efficiency and the 
implementation of targeted carbon 
reduction strategies.
*	
2024, 2023 and the baseline data has been restated 
following new learnings and business acquisitions. 
Please refer to page 41 for more information.
Why is this important?
We are committed to eliminating edible 
food waste by 2030. 
Performance
We have invested in innovative processing 
techniques and staff training in order to reduce 
edible food waste.
**	  2024 and 2023 data has been restated following the change 
in methodology and business acquisitions. 
	
Please refer to page 41 for more information.
Why is this important?
Health and safety of our employees 
and visitors is our key priority. We regularly 
monitor and review our performance based 
on our accident rate of RIDDORs reported per 
100,000 hours worked in our operations.
Performance
RIDDOR accident frequency rate is down by 
27 per cent compared to the previous year, 
driven by efficient investigations and timely 
corrective actions.
Why is this important?
Return on capital employed is an 
appropriate metric to measure the 
efficiency of capital allocation. 
Performance
Return on capital employed increased by 
7bps reflecting substantial operating profit 
growth from our existing asset base.
*	
Return on capital employed (‘ROCE’) represents adjusted 
operating profit divided by the sum of average opening 
and closing net assets, net debt/(funds), pension surplus/
(deficit) and deferred tax.
Why is this important?
Free cash flow demonstrates the level 
of cash generation from the business.
Performance
Free cash flow decreased during the year, 
reflecting higher working capital outflow 
of £37.7 million, partially offset by an increase 
in EBITDA of £26.2 million.
Why is this important?
Adjusted operating margin is a meaningful 
measure of the underlying profitability 
of the business.
Performance
48bps increase in adjusted operating 
margin to 7.6 per cent, reflecting a strong 
contribution from growing pig farming 
operations, excellent capacity utilisation 
and tight cost control.
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OPERATING AND FINANCIAL REVIEW
“We have delivered strong 
results and we have invested 
at pace spending a record 
£137.6 million to add capacity, 
build capability and deepen 
our vertical integration.  
Our long-term growth strategy 
remains firmly on track.”
Mark Bottomley
Chief Financial Officer
Revenue and Adjusted Operating Profit
2025
52 weeks
2024
53 weeks
Change
(Reported)
Change
(52 weeks3)
Revenue
£2,723.3m
£2,599.3m
+4.8%
+6.8%
Revenue (like-for-like1)
+4.4%
+6.4%
Adjusted Group Operating Profit2
£206.9m
£185.1m
+11.8%
+14.0%
Adjusted Group Operating Margin2
7.6%
7.1%
+48bps
+48bps
1.	 Like-for-like revenue references excludes the current year contribution from current and prior year acquisitions prior to the anniversary of their purchase.
2.	 Adjusted and like-for-like references throughout this statement refer to non-IFRS measures or Alternative Performance Measures (‘APMs’). Definitions and reconciliations of the APMs to IFRS measures are 
provided in Note 31.
3.	 2024 was a 53 week accounting period. References to revenue and adjusted group operating profit percentage change throughout the operating and financial review are on a comparable 52 week basis.
Revenue
Revenue increased by 6.8 per cent to 
£2,723.3 million with volumes 7.7 per cent 
ahead, reflecting a strong underlying 
performance across our core categories, 
supported by the continued outperformance 
of premium added-value product ranges 
and a record Christmas trading period. 
Export revenue was 9.7 per cent ahead driven by 
a stronger second half following the 
reinstatement of the Norfolk site China export 
license. Pet food revenue was 47.8 per cent 
ahead as the onboarding of Pets at Home 
business continues to build. Poultry revenue 
increased by 20.3 per cent reflecting strong 
growth in Cooked and Prepared Poultry and now 
represents 19.6 per cent of total Group sales.
Adjusted Group Operating Profit
Adjusted Group operating profit was 14.0 per 
cent higher at £206.9 million with adjusted 
Group operating margin up 48 basis points to 
7.6 per cent. Higher Group operating margin 
reflected the positive contribution from the 
Group’s expanded agricultural operations 
across our Pork and Poultry businesses 
alongside strong volume growth, excellent 
capacity utilisation and a continued focus on 
tight cost control.
processing facilities and downstream added-
value pig meat operations. We also increased 
our self-sufficiency in pig feed milling to 20 
per cent. We are now producing over 36,000 
finished pigs each week and have almost 
1 million pigs on the ground at any time, an 
increase of 19 per cent versus March 2024. 
We will continue to invest in our pig farming 
and feed milling operations to ensure that we 
have a secure supply chain in place to deliver 
improved UK food security for our strategic 
retail partners and consumers.
During the year, we have strengthened 
farm-to-fork relationships across several of our 
strategic customer partnerships. This includes 
the recently announced extension of the Tesco 
Sustainable Pig Group, securing Tesco’s supply 
chain for its Finest and core fresh pork and 
sausage ranges. The 10-year sole supply 
agreement with Sainsbury’s includes fresh pork, 
in addition to sausage, premium bacon and 
cooked meats ranges. These long-term 
partnerships give us, alongside independent 
farmers, the confidence to continue investing in 
British pig farming, ensuring further investment 
in leading animal welfare standards and 
farm productivity.
Fresh Pork, primary processing
All three primary processing sites lifted 
production volumes year-on-year with the total 
number of pigs processed increasing by 8.1 
per cent. Increasing throughput drove higher 
revenues through retail, wholesale and export 
channels, with the balance traded internally 
to fuel growth in our added-value gourmet 
and convenience ranges. Including products 
supplied internally, total Fresh Pork revenue 
surpassed £1 billion.
We remain committed to continued 
investment across our primary processing 
operations to increase capacity and drive 
further operational efficiencies. The ongoing 
£62 million redevelopment of the Hull primary 
processing site to expand the site footprint 
and add onsite cold storage capability is 
progressing to plan and is expected to be 
operational from March 2026. We are now 
committed to a further £35 million investment 
to upgrade the Hull site’s abattoir, creating 
the first 1,000 pig per hour site in the UK and 
expanding capacity up to 50,000 pigs per 
week. Ongoing investment at the Ballymena 
and Norfolk sites includes projects that will 
deliver efficiency improvements and 
production flexibility.
During the year, we secured long-term 
customer partnerships that underpin retail 
Fresh Pork sales volumes for the future. 
This builds on a record Christmas performance 
and new innovative premium products 
launches, utilising bespoke genetics with 
increased levels of intramuscular fat and 
improved eating quality. Innovation in pig 
genetics has supported revenue growth and is 
driving increased consumer appeal for pork 
products through improved taste 
and succulence.
Convenience
Convenience revenue was 0.5 per cent ahead 
of the prior year and represented 36.2 per cent 
of Group revenue.
Cooked Meats revenue was modestly ahead 
of the prior year, reflecting new retail business 
secured and with underlying growth from new 
listings, offset by the decision to forego some 
lower margin business at the start of the year. 
We continued to see positive momentum in 
‘slow cook’ and ‘sous vide’ products throughout 
the year, with retailers looking to broaden their 
ranges with more premium and convenient 
meal solutions in this growing category. 
This capability also contributed to a record 
Christmas for the business with slow cooked 
turkey and the ‘Christmas Dinner in a Box’ 
products continuing to gain traction 
with consumers.
The Hull Cooked Meats facility renewed its 
contract with the site’s anchor retail customer 
and launched a new range of ‘slow cook’ 
products with a leading retail customer towards 
the end of the year. Significant investment 
projects in the year included further expansion 
of ‘slow cook’ and slicing capability, delivering 
labour efficiencies and providing headroom for 
future growth.
The Milton Keynes facility maintained leading 
service levels despite disruption from ongoing 
site investment projects. We have launched a 
new premium tier range with the site’s anchor 
customer, following recent investment in 
expanding capacity. An additional listing for 
British Corned Beef has been secured which 
will be onboarded early in the new 
financial year. 
The Valley Park site in South Yorkshire will 
benefit from the recently announced long-term 
Sainsbury’s deal, securing sole supply of the 
Cooked Meats range with onboarding of 
additional lines expected to take place by the 
end of the current financial year.
Continental and Mediterranean Products 
revenue was modestly behind the prior year, 
with stronger pricing offset by lower volumes. 
Imports of certain European charcuterie 
products were disrupted during the second half 
of the year due to the outbreak of foot and 
mouth disease in Germany. Despite these 
challenges, we have maintained retail service 
levels for these products ahead of competitors 
through the Bury site’s ‘Made in Manchester’ 
operating model. In olives and anti-pasti 
products, pricing has reflected support for 
olive producers following the challenging 2024 
summer harvest. The stronger pricing also 
reflects an improvement in product mix with 
the business now being focused on premium, 
added-value Mediterranean foods and 
supplying less high volume, low value products. 
The ongoing popularity of charcuterie, olives 
and anti-pasti products, either sold in single 
or mixed platter pack formats, continues to 
drive expansion of wider Mediterranean food 
categories and by driving this innovation we 
delivered a record Christmas trading period 
in the year.
The Ramona’s houmous brand is the leading 
retail houmous brand measured by both 
volume and value and has recently launched 
new innovative products across leading 
retailers, including new flavours and formats. 
We resolved the capacity constraints of 
Ramona’s small Watford plant by moving 
production to the newly commissioned 
Worsley facility halfway through the year. 
The new facility has recently secured new 
own-label business with one of the Group’s 
leading retail customers. The Worsley facility 
creates a platform to rapidly expand the 
Ramona’s and own-label houmous and dips 
ranges and provides substantial headroom 
for further category innovation and growth. 
The Bury site, newly commissioned in 2019, 
is already approaching capacity demonstrating 
the rapid growth of our Continental Products 
business. We have recently acquired a 5 acre 
site adjacent to the facility to expand the 
footprint and ensure there is ample headroom 
for future growth. Further operational 
efficiencies have been delivered at the site 
through investment in pepper stuffing and 
olive desalination automation.
During the year, the Katsouris Brothers site 
secured new business for a significant existing 
food service customer co-packing their 
branded range that is supplied across all major 
retailers. We secured new halloumi listings 
through the year supplying a leading retail 
customer. We celebrated the 60th anniversary 
of the Cypressa brand, which produces a range 
of nuts and pulses, in the year. With strong 
growth in retail distribution Cypressa is now 
recognised as a leading nut snacking brand in 
UK grocery. All these products are produced at, 
or sourced through, our Katsouris business in 
North London where investment in further 
capacity is ongoing.
Category review
Food Segment
Fresh Pork
Fresh Pork revenue was 4.0 per cent ahead 
of the prior year and represented 24.2 per cent 
of Group revenue. Growth reflected strong 
volume driven demand across retail, wholesale 
and export channels.
Retail and wholesale channel revenue was 
2.8 per cent ahead with corresponding volumes 
up by 5.0 per cent. This was driven by the increase 
in production volumes year-on-year offset by a 
marginal decrease in the cost of pig production, 
reflecting deflation in key commodities, 
with the benefit being passed to customers.
Export revenues were 10.2 per cent ahead 
with strong volume growth partially offset by 
lower pricing. Volume growth reflected higher 
pig numbers processed. Export revenues were 
supported further, through increased volumes 
shipped and improved pricing of ‘Fifth Quarter 
material’, in the second half following the 
reinstatement of the Norfolk site’s China export 
license after a four year hiatus, although 
year-on-year pricing to China and other Far 
Eastern markets remained lower on average 
versus the prior year. 
Fresh Pork, agricultural operations
We continue to invest in and strengthen our pig 
farming and feed milling operations. During the 
year, we increased the size, scale and quality of 
our indoor and outdoor pig herds through both 
organic investment and acquisition. We are now 
the only UK processor with direct control over 
integrated pig genetics production, following 
the acquisition of JSR Genetics. 
Through enhanced genetics selection we can 
now improve the eating quality of British pork, 
supporting premiumisation and strengthening 
customer partnerships. The acquisition of JSR 
Genetics also increases our self-sufficiency in 
indoor pig production. During the first quarter, 
we also completed the acquisition of a 
long-standing existing supplier of RSPCA 
Assured outdoor-bred pigs, based in East 
Anglia, which we have integrated into the 
Wayland Farms operation.
We have trebled our own pig production over 
the past six years, and we are now the largest 
pig farming operation in the UK. Finished pig 
numbers increased by 14 per cent compared 
to the prior year with self-sufficiency 
maintained at well over 50 per cent despite 
growth in demand from our three primary 
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OPERATING AND FINANCIAL REVIEW
CONTINUED
Gourmet Products
Gourmet Products revenue was 8.8 per cent 
ahead of the prior year and represented 
18.7 per cent of Group revenue. Volumes were 
strongly ahead with revenue growth supported 
by the contribution from Froch Foods, acquired 
during the second half of the prior year.
Gourmet Sausage revenue was strongly 
ahead reflecting positive volume momentum. 
Retail promotions across premium ranges 
and additional summer and Christmas listings 
all contributed to strong underlying volume 
growth. Strong demand for pigs in blankets 
continues with double-digit year-on-year 
growth and over 78 million single units 
delivered to our customers across the festive 
period, underpinning a record Christmas. 
We supported this performance through 
innovation and premiumisation with the 
development of double wrapped pigs in 
blankets and further investment in automated 
production capacity.
Gourmet Bacon grew revenues year-on-year 
driven by increased volumes, reflecting sales 
growth to existing retail customers. The site’s 
largest retail customer led this with strong 
promotional activity, particularly around the 
key Christmas trading period. Towards the end 
of the year, we secured a new listing with one 
of the Group’s strategic retail partners.
Froch Foods, acquired during the prior year, 
continues to provide a positive contribution 
to external revenue. We have transferred 
bacon curing for the Hull Cooked Bacon 
and Sausage facility from the Sherburn site 
to Froch Foods. This has created headroom 
for growth in premium bacon curing capacity 
and is the more significant impact of the 
Froch Foods acquisition.
Other segment
Pet Products
Pet Products revenue was 47.8 per cent ahead 
of the prior year and represented 1.3 per cent 
of Group revenue. Strong revenue growth 
reflected the successful ongoing roll out of the 
Pets at Home business, including the launch 
of new premium lines in the year. We have 
continued to strengthen our relationship 
with Pets at Home over the course of the year. 
Whilst top line growth is pleasing, the financial 
performance of the pet food business reflects 
the continued transformation taking place 
including the ongoing strategic review of 
the customer base, brand investment and 
disruption resulting from the major capital 
investment programme that has been ongoing 
throughout the year. The business is well 
positioned to enter its next phase, more fully 
aligned to Pets at Home.
Finance review
Revenue
Reported revenue increased by 4.8 per cent 
to £2,723.3 million (2024: £2,599.3 million). 
Like-for-like revenue, excluding the impact from 
acquisitions, increased by 4.4 per cent. On a 
comparable 52 week basis, reported revenue 
increased by 6.8 per cent and like-for-like 
revenue increased by 6.4 per cent.
Adjusted gross profit and adjusted EBITDA 
Adjusted gross profit increased by 12.1 per 
cent to £419.9 million (2024: £374.7 million) 
with adjusted gross profit margin at 15.4 per 
cent (2024: 14.4 per cent). Adjusted EBITDA 
increased by 9.9 per cent to £293.2 million 
(2024: £266.8 million) and adjusted EBITDA 
margin increased by 50 basis points to 10.8 per 
cent (2024: 10.3 per cent). 
Adjusted Group operating profit 
Adjusted Group operating profit increased 
by 11.8 per cent to £206.9 million 
(2024: £185.1 million) and adjusted Group 
operating margin improved by 48 basis points 
to 7.6 per cent (2024: 7.1 per cent). 
Full reconciliations of adjusted measures to 
statutory results can be found in Note 31. 
The net IAS 41 movement on biological assets 
results in a £11.1 million debit (2024: £2.2 million 
credit) on a statutory basis primarily reflecting 
a reduction in sow value.
Finance costs and funding 
Net financing costs of £9.2 million 
(2024: £8.9 million) included £6.0 million 
(2024: £3.6 million) of IFRS 16 lease interest. 
Bank finance costs were £2.1 million lower than 
the prior year at £3.2 million (2024: £5.3 million) 
primarily reflecting the decrease in the bank 
base rate during the year.
The Group has access to a £250 million revolving 
credit facility, including a committed overdraft 
of £20 million running until November 2026. 
It also includes the option to access a further 
£50 million on the same terms at any point 
during the term of the agreement. The facility 
provides the business with over £200 million of 
headroom at 29 March 2025. The adequacy of 
this facility has been confirmed as part of robust 
scenario testing performed over the three-year 
viability period for the Group. 
Adjusted profit before tax 
Adjusted profit before tax was 12.1 per cent 
higher at £197.9 million (2024: £176.6 million). 
Taxation 
The tax charge of £47.3 million 
(2024: £45.3 million) was 26.0 per cent of profit 
before tax (2024: 28.6 per cent). The standard 
rate of UK corporation tax was 25.0 per cent 
(2024: 25.0 per cent). The effective rate was 
higher than the standard rate due to the 
impairment of intangible assets and other 
expenses which are not deductible for tax 
purposes. The effective tax rate on adjusted 
profit before tax was 26.0 per cent (2024: 26.1 
per cent).
Tax strategy
Our tax strategy is aligned with our vision and 
core values and fits within our overall Corporate 
Governance structure. Our strategy ensures 
that we comply with all tax laws wherever 
we do business and that we pay all taxes that 
we are legally required to pay when they 
fall due. To safeguard our reputation as a 
responsible taxpayer we do not participate 
in any tax planning arrangements that do not 
comply with either the legal interpretation or 
the spirit of tax laws. Our tax strategy can be 
found on our website: www.cranswick.plc.uk.
Dividend policy
We believe in paying a sustainable dividend 
which delivers a strong return to investors but 
is balanced against the need to invest in the 
future of the business. Our policy ensures 
that shareholder income streams are strongly 
aligned to the profitability and the sustained 
growth in the Group’s profits has been matched 
by the Group’s dividend per share growth 
which is unbroken for 35 years (see page 13). 
Our dividend policy can be found on our 
website: www.cranswick.plc.uk.
Adjusted earnings per share 
Adjusted earnings per share increased by 12.6 
per cent to 273.4 pence (2024: 242.8 pence). 
The average number of shares in issue was 
53,581,044 (2024: 53,776,235).
Statutory profit measures 
Statutory profit before tax was £181.6 million 
(2024: £158.4 million), with statutory 
Group operating profit at £190.6 million 
(2024: £166.9 million) and statutory earnings 
per share of 250.5 pence (2024: 210.4 pence). 
Statutory gross profit was £408.8 million 
(2024: £376.9 million). 
Cash flow and net debt 
The net cash inflow from operating 
activities in the year was £216.3 million 
(2024: £228.4 million). The decrease of 
£12.1 million was primarily due to a higher 
working capital outflow of £37.7 million. 
This was partially offset by an increase in 
EBITDA of £26.2 million. Net debt, including 
the impact of IFRS 16 lease liabilities, increased 
to £172.4 million (2024: £99.4 million) with 
the inflow from operating activities offset 
by £135.6 million, net of disposal proceeds, 
invested in the Group’s asset base, £49.5 million 
of dividends paid to the Group’s Shareholders, 
£25.3 million of own shares purchased and 
placed into the Cranswick Employee Benefit 
Trust, £22.2 million of IFRS 16 lease charges 
and £41.5 million of tax paid. There was a 
£30.9 million increase in net debt in the year 
in relation to acquisitions.
Pensions 
The Group operates defined contribution 
pension schemes whereby contributions 
are made to schemes administered by major 
insurance companies. Contributions to these 
schemes are determined as a percentage 
of employees’ earnings.
The Group also operates a defined benefit 
pension scheme which has been closed 
to further benefit accrual since 2004. 
On 2 December 2022, the Trustees of the 
defined benefit pension scheme purchased 
a buy-in insurance policy to secure the majority 
of the benefits provided by the scheme. 
The surplus on this scheme at 29 March 2025 
was £nil (2024: £0.2 million). The present value 
of funded obligations was £17.8 million, and 
the fair value of plan assets was £17.8 million. 
The Group did not make any contributions 
in the year and does not expect to make any 
further contributions to the scheme during 
the year ending March 2026.
Summary
We have delivered strong results and we 
have invested at pace spending a record 
£137.6 million to add capacity, build capability 
and deepen our vertical integration.  Our long-
term growth strategy remains firmly on track. 
Our robust financial position, conservatively 
managed balance sheet and class leading asset 
base underpin the foundations from which we 
will continue to grow and develop the business 
during the next financial year and over the 
longer term.
Mark Bottomley
Chief Financial Officer
20 May 2025
Revenue from the Hull Cooked Bacon and 
Sausage facility was ahead of the prior year, 
reflecting strong volume growth with new retail 
business and further quick service restaurant 
business onboarded at the end of the first half.
On 16 May 2025, following the year end, 
we acquired the entire issued share capital 
of James T Blakeman & Co (Holdings) Limited 
(‘Blakemans‘). Blakemans is a leading 
manufacturer of specialist raw and cooked 
sausage products supplying the food service 
sector. The business operates from a dedicated 
well-invested facility in Staffordshire and 
employs a total workforce of approximately 
290. The acquisition is complementary to our 
existing added-value Gourmet business, adding 
capacity in raw and cooked sausage production 
whilst enabling efficient supply into the food 
service market.
Pastry revenues were strongly ahead  
year-on-year reflecting a robust underlying 
performance in the core product range with the 
site’s anchor customer. New product launches, 
including innovative meal solutions developed 
in collaboration with a celebrity chef and new 
premium sausage roll products, continue to 
drive category growth in our premium pastry 
range and deliver improved sales mix for the 
site. During the year, the Malton facility was 
awarded ‘Fortress’ status by the site’s anchor 
retail customer, one of only nine sites in the 
country to be awarded this status.
Poultry
Poultry revenue was 20.3 per cent ahead of 
the prior year and represented 19.6 per cent 
of Group revenue, up from 17.4 per cent in 
the previous financial year.
Poultry, agricultural operations
We have expanded our fresh poultry farming 
supply chain at pace throughout the year. 
Now nearing completion, we have secured 
the space necessary to enable the move to 
enhanced welfare lower stocking densities.
The £9 million investment project to expand 
incubatory capacity at the Kenninghall site in 
East Anglia is progressing to plan, with 
extensive mill refurbishment works underway. 
This project will ensure we have an increased 
and secure supply of birds available to match 
the planned uplift in Eye processing capacity.
Poultry, primary and added-value processing
Fresh Poultry continued to perform well 
reflecting retail demand from the site’s anchor 
customer and a 7.2 per cent increase in birds 
processed at the Eye facility versus the prior 
year. We have grown internally supplied Fresh 
Poultry volumes driven by increased demand 
from new Cooked and Prepared Poultry retail 
business onboarded in the year. The £13 million 
investment project to add further capacity at 
Eye will add c.15 per cent additional capacity 
and further automation.
Prepared Poultry revenues more than doubled 
and Cooked Poultry delivered double digit 
growth, driven by increased volumes and 
improved sales mix following the onboarding 
of new premium retail business. This growth 
has been delivered despite disruption from the 
£29 million capacity and capability expansion 
projects being completed across these sites 
in the year and widely reported industry-wide 
fresh poultry supply challenges. These projects 
are now nearing completion and supply into 
the new flagship retail partner shared across 
the Cooked and Prepared Poultry sites has 
recently started.
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OUR SUSTAINABILITY STRATEGY
We have continued to make significant strides 
in embedding our Second Nature strategy across 
the business and driving it forward with innovative 
projects and initiatives. These have included establishing 
an internal carbon fund, participating in recycling 
schemes, and engaging with partners to further 
the transition to regenerative agriculture.
Embedding the Second Nature strategy
Our Second Nature sustainability strategy 
is designed to be accessible, relevant and 
relatable for all our stakeholders, facilitating 
active involvement and action from all parties. 
It guides us in integrating our sustainability 
commitments seamlessly into the core 
of our business model, which in turn shapes 
our decision making, culture and actions.
Over the course of the year, we have focused 
on embedding Second Nature throughout 
Cranswick and beyond. This has included the 
introduction of communications in multiple 
languages, with QR codes linking to real time 
news and updates. These ensure that everyone 
at our sites, regardless of their role 
or first language spoken, can access and 
understand the Company’s sustainability goals.
Acting sustainably is a way of life. To us, 
it is ‘Second Nature’ to protect and nurture 
our environment, supporting people and 
communities to thrive. This is what we mean 
by putting the future first, every day. 
PUTTING THE FUTURE 
FIRST, EVERY DAY
Second Nature Guiding Principles
ENVIRONMENT
FROM THE LAND, 
FOR THE LAND
We will always be farmers at heart. 
Environmental stewardship is woven into 
our identity, from farm-to-fork. We work 
tirelessly for a more sustainable future.
GOVERNANCE
OPEN COLLABORATION, 
SHARED SUCCESS
Sustainability is a shared responsibility, 
one that requires collective action 
to preserve the wellbeing of our 
environment and society, leaving 
no business or individual behind.
SOCIAL
THRIVING TOGETHER, 
WITH PURPOSE
We are a people-focused business. 
Our mission extends beyond 
nourishing  the nation, as we strive 
to cultivate careers, empower 
communities and enhance quality of life.
Bringing Second Nature to life
While our three principles guide us, our four working pillars bring Second Nature to life day to day.
FARMING WITH 
CONSCIENCE
NATURE 
& NURTURE
Empowering and supporting our 
farmers to do the right thing and 
cultivate a healthier, more 
sustainable world — for 
themselves, for the animals, for 
the planet. 
Considerate farming 
 from start to finish
Read more on page 36.
Link to Sustainable 
Development Goals
PRODUCING 
RESPONSIBLY
EVOLVE & 
TRANSFORM
Use less. Waste less. 
Recycle, reuse and repurpose. 
Committed to continuous 
improvement, we are constantly 
refining our processes 
and practices.
Continuous improvement that 
transforms our impact.
Read more on pages 38 to 41.
Link to Sustainable 
Development Goals
SOURCING WITH 
INTEGRITY
BIG & 
SMALL
We make conscious and ethical 
decisions on where we source 
from, informed by the impact 
that each decision has on the 
environment, communities 
and individuals. 
Even the smallest changes 
can lead to big impacts.
Read more on page 37.
Link to Sustainable 
Development Goals
LIVING 
BETTER
COLLECTIVELY 
& INDIVIDUALLY
We are devoted to the welfare 
of our people and communities, 
our animals and suppliers. 
Every human encounter, 
every animal we care 
for, they all matter.
People and planet, 
combining for better. 
Read more on page 42.
Link to Sustainable 
Development Goals
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SOURCING WITH INTEGRITY
FARMING WITH CONSCIENCE
NATURE & NURTURE
BIG & SMALL
We are committed to cultivating a 
regenerative agricultural food system that 
focuses on livestock and nurturing soil health 
to improve biodiversity and build supply chain 
resilience. By prioritising animal welfare and 
upholding industry-leading standards, we 
foster and promote innovation, empowering 
farmers to act responsibly in the interests 
of their crops, animals, and their local 
environment. This proactive approach helps 
us work towards achieving our Net Zero 
livestock goal, while ensuring resilient, 
sustainable agricultural practices in our 
operations and supply chain.
Sustainable soya standard
Reducing the carbon footprint of animal feed 
remains a significant industry challenge. We are 
determined to lower the levels of soya meal in 
our pig and poultry diets, achieving figures 
below industry averages. We transitioned all 
our soya purchases to 100 per cent full mass 
balance RTRS certified by the end of 2024, 
which delivers a 14 per cent decrease in the 
carbon footprint of an outdoor reared pig. 
We are also supporting the efforts made by 
the Agricultural Industries Confederation 
(‘AIC’) to introduce a UK sustainable soya 
standard. With retailers pushing for verified 
deforestation-free soya, we believe this will 
be achievable,  but it needs to be an industry-
wide move.
Through industry coalitions such as the UK Soy 
Manifesto (‘UKSM’), we are working with all 
agricultural sectors to ensure that, in the future, 
all physical soya shipments to the UK are 
deforestation and conversion free. The AIC 
is developing a new module for conversion-free 
soya, which aligns with the EU Deforestation 
Regulation. This is expected to be available 
to all UKSM signatories by the end of the year.
Regenerative agriculture
The transition to regenerative agriculture 
remains a key focus for Cranswick. 
We recognise both the role pigs play in 
improving soil health, and the pivotal role soil 
health has in mitigating climate change risks 
at regional, national, and international levels. 
Through our longstanding relationships with 
local farmers, we facilitate the exchange 
of straw for muck from our pig and 
poultry operations. 
The effective integration of nutrients and straw 
from livestock into the soil improves biological 
activity, increasing organic matter, and nutrient 
and carbon cycling. This provides the optimum 
conditions for the growth and development of 
crops and increases the diversity of bacterial 
populations and soil microbes, while reducing 
reliance on synthetic fertilisers. This improves 
soil water retention, helps counter the threat 
of drought, maintains crop yields, and promotes 
efficient irrigation in shared field rotations.
During the year, we further increased our 
focus on regenerative agriculture, working 
on a carbon inset project to support resilient 
farming systems and productivity, sharing our 
best practice techniques for improving soil 
stability. We also aim to purchase our cereal 
crops from British producers practising 
regenerative agriculture. This initiative will 
reduce the carbon footprint of these crops 
and support the transition to sustainable 
farming practices.
MONITORING 
BIODIVERSITY 
WITH AGRISOUND
Building on the success of our existing 
collaboration with AgriSound, we are leveraging 
their cutting-edge microphone and software 
technologies to monitor biodiversity even more 
effectively. Previously used to monitor insect 
activity on our outdoor breeding units, the 
AgriSound monitors are now capable of 
detecting a wide range of wildlife, helping us to 
ensure that farming practices are in harmony 
with the environment.
emissions within the Cranswick supply chain 
but also drives the enhancement of biodiversity 
and natural capital among our aligned contract 
producers. This promotes a collective 
commitment to environmental sustainability 
and Net Zero goals within the agricultural sector. 
Landowners participating in the scheme can 
earn premiums for demonstrating high levels 
of carbon and biodiversity uplift. This initiative 
is part of a broader collaboration with the Soil 
Association Exchange, Sustainable Markets 
Initiative and key retailers, in an effort to 
commercialise the carbon inset concept 
within vertically integrated supply chains.
CRANSWICK CARBON 
INSET SCHEME – 
IMPROVING BIODIVERSITY
Through the Cranswick Carbon Inset Scheme, 
we focus on reducing carbon emissions within 
our supply chain. By working closely with 
producers and customers, we aim to lower the 
carbon footprint of our products and promote 
sustainable practices across the industry. 
We have secured Innovate UK Government 
funding to advance the scheme’s initiatives 
across the agricultural supply chain. This funding 
has supported projects like carbon mapping and 
the deployment of 300 AgriSound monitors to 
enhance biodiversity monitoring.
The Cranswick Carbon Inset Scheme is closely 
linked to biodiversity improvement. 
Designed to align with existing and future 
environmental programmes, such as the 
Countryside Stewardship Scheme or the 
Sustainable Farming Incentive (‘SFI’), the scheme 
not only facilitates the insetting of carbon 
HIGHLIGHTS
HIGHLIGHTS
Every action we take towards being 
more sustainable as a business is important, 
whether big or small. We constantly aim 
to make informed and ethical sourcing 
choices, considering our impact 
on the environment, our communities, 
and individuals.
Engaging with suppliers
We understand the importance of supplier 
engagement, especially when it comes 
to monitoring and reducing our Scope 3 
emissions. We have made strides in improving 
the quality of our Scope 3 data during the year, 
splitting it into Forest, Land, and Agriculture 
(‘FLAG’) and non-FLAG categories. 
We continue to engage further with our 
suppliers to understand their sustainability 
journey and identify areas where our values can 
align. By prioritising key suppliers, particularly 
those with significant emissions such as corned 
beef producers from Brazil, we are working 
to ensure that we are all on the same 
sustainability journey.
Transparent supply chains
We are proud to say that 100 per cent of our 
meat, fish and egg suppliers are accredited to 
a nationally recognised farm assurance scheme. 
It is important that the suppliers who work with 
us can provide the assurances that our 
customers and consumers need when it comes 
to food integrity and safety. That is why we are 
striving to enhance the visibility and 
transparency within our supply chains.
Reducing packaging waste
To address the issue of packaging waste 
across our value chain, our development teams 
collaborate closely and challenge existing 
assumptions, with the aim of integrating 
sustainability into every stage of development. 
We work with suppliers and re-processors to 
identify effective solutions, such as closed-loop 
recycling systems for food-grade packaging 
and using alternative waste trays and tote liners. 
Since 2017, we have reduced unnecessary 
plastic use by 19.9 per cent (2,440 tonnes) 
through lighter-weight packaging, reducing 
certain packaging materials, and developing 
alternatives to plastic where feasible.
Our Project Flake initiative focuses on 
tray-to-tray recycling. Waste plastic trays from 
our sites are collected and sent to a third-party 
facility for washing and reprocessing. 
The recycled material is then delivered to our 
supplier, where it is blended into the extrusion 
mix used to produce new trays, which are 
returned to Cranswick for reuse. This project 
aims to promote recycling and contribute to 
the circular economy by creating a closed-loop 
system for plastic tray reuse.
We have supported the development of 
groundbreaking recyclable wheat straw-based 
trays made from 80 per cent wheat and 20 per 
cent pulp. These trays are fully recyclable, 
offering an innovative solution to eliminate 
plastic. While slightly more expensive than 
plastic, they are more cost-effective than 
comparable sustainable alternatives, 
making them a significant advancement in 
eco-friendly packaging.
Self-sustaining solutions like tray-to-tray recycling 
are vital in driving progress. However, government 
traction on recycling initiatives is crucial to drive 
meaningful change. By driving the adoption 
of closed-loop systems, waste generation can 
be drastically reduced while conserving valuable 
resources. Aligning policy and incentives with 
sustainability objectives will create a more resilient 
and efficient recycling framework.
INNOVATIVE PACKAGING 
PARTNERSHIP
Working with a leading European packaging 
company, we have assisted a key retailer in 
transforming its fresh sausage packaging. 
The switch from non-recyclable material 
to fully recyclable mono-material allows 
fresh sausage packaging to be recycled 
at supermarkets through back-to-store soft 
plastic recycling schemes. 
By updating the packaging for this sausage 
range, the retailer has reduced packaging 
weight by 30 per cent, saving 10 tonnes 
of material each year. This change not only 
provides sustainability benefits, but also 
improves presentation, with a special tactile 
finish for a ‘butcher’s feel’, giving the packs 
a unique paper-like appearance, while 
contributing to environmental conservation.
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PRODUCING RESPONSIBLY
EVOLVE & TRANSFORM
We are dedicated to driving efficiency 
and sustainability across all aspects of our 
business. With a commitment to continuous 
improvement, we constantly refine our 
processes, adopt innovative practices 
and seek new opportunities for progress. 
Responsible production is an ongoing, 
ever-evolving journey – one that requires 
us to adapt and advance alongside it.
Our ambition to Net Zero
Our first key milestone is a 50 per cent absolute 
reduction in Scope 1 and 2 emissions by 2030, 
against a 2019/20 baseline. This target has 
been validated by the Science Based Targets 
initiative (‘SBTi’) and is aligned to the Paris 
Agreement’s 1.5oC warming limit. We are in 
the process of setting SBTi long-term targets 
but, in the meantime, we have a voluntary 
ambition of Net Zero in our owned operations, 
no later than 2040. Here we endeavour to 
maximise emission reductions to 90 per cent 
and then offset the remaining unavoidable 
residual emissions using high-quality 
permanent carbon removals. 
In accordance with the Greenhouse Gas 
(‘GHG’) Protocol, all our Scope 1 and 2 
emissions across manufacturing and farming 
are incorporated in our GHG inventory. 
Our GHG inventory also contains Scope 3 
emissions, which account for over 95 per cent 
of our total emissions. We strive towards our 
current SBTi-validated 50 per cent relative 
reduction in Scope 3 emissions by 2030, 
against a 2019/20 baseline. Reducing Scope 3 
emissions, particularly in purchased goods and 
services, presents complex multi-dimensional 
challenges. We prioritise categories we can 
influence the most, such as our purchased 
animal feed or increasing vertical integration 
of our owned livestock. We continue to improve 
data accuracy, with most of our inventory 
moving from spend-based methodology 
onto weight and supplier-based methods.
Leveraging supplier engagement and supplier-
specific data allows us to incorporate their 
emission reductions, drive collaboration and 
influence business decisions.
Enhancing our ambition 
with SBTi FLAG
To advance our ambition to Net Zero, we are in 
the process of setting FLAG (Forest, Land, and 
Agriculture) and non-FLAG targets in conjunction 
with SBTi. These new targets will revise and 
supersede our current Scope 1, 2 and 3 
short-term SBTi targets, while establishing new 
long-term verified commitments. We await final 
guidance from the GHG Protocol but anticipate 
submission within the next financial year.
Our transition plan
To deliver our Net Zero ambition, we have 
incorporated the UK Transition Plan Taskforce’s 
(‘TPT’) general and food sector guidance 
recommendations into our Second Nature 
strategy. We are in the process of developing 
a standalone Net Zero transition plan. As per 
TPT recommendations, this document will then 
be updated either every three years, or following 
material changes, whichever is sooner. 
We have identified the following transition 
levers that enable carbon reductions across 
the Group to achieve our ambition.
Energy reductions
The primary objective of this lever is to minimise 
energy consumption by implementing energy 
efficiency measures across the Group. 
This encompasses the ongoing identification, 
evaluation and execution of opportunities 
to enhance energy performance. 
Key focus areas include more extensive 
sub-metering to identify improvement areas; 
upgrading to advanced energy-efficient 
equipment where possible; improving insulation 
and thermal efficiencies; optimising production 
processes; achieving and maintaining 
ISO50001 certification; utilising fleet 
management software to optimise logistics; 
eco-efficient driver training; and adopting 
best practices in energy management.
For example, 90 per cent of our manufacturing 
sites are ISO50001 accredited, which helps 
drive energy efficiency and carbon reductions 
through auditing and action planning. 
Similarly, all sites have been gap assessed 
for submetering and energy efficiencies. 
These sites have then completed, or are 
in the process of completing, installation 
of sub-meters, new energy efficient machinery 
and improved insulation. Multiple sites are now 
fully sub-metered for gas, electricity and water 
allowing for granular analysis to improve 
individual processes.
In addition, this lever reflects our broader 
strategic ambitions that prioritise similar 
reductions and efficiency improvements in 
critical areas such as water, packaging and 
food loss and waste. By integrating these 
efforts and driving efficiencies, we aim to 
achieve holistic resource efficiency and reduce 
unnecessary energy use to impart positive 
impacts on our emissions.
Increasing renewables
Renewable energy is fundamental to the 
global transition toward a low-carbon economy. 
For Cranswick, this involves two key 
dimensions: generating renewable energy 
on-site and transitioning to renewable fuels.
Since 2018, we have sourced green electricity 
from the grid to power our operations. 
Building on this foundation, we aim to not 
only reduce our reliance on the grid, lowering 
our carbon footprint, but also enhance our 
resilience and control over energy costs. 
To achieve this, we are maximising renewable 
energy generation systems such as solar panels, 
wind turbines, and battery storage technology 
wherever possible. Twelve of our locations 
already have solar installations, with additional 
sites in the pipeline.
Green electricity is critical to enabling the 
electrification of equipment and processes. 
However, some operations are not easily 
electrifiable, requiring alternative energy 
solutions. This makes renewable fuels essential. 
Hydrotreated vegetable oil (‘HVO’) has already 
reduced emissions from our northern HGV 
fleet by 95 per cent. Additionally, infrastructure 
is in place at our farming operations to trial bio 
alternatives to liquefied petroleum gas (‘LPG’). 
We continue to explore emerging low-carbon 
alternatives such as green gas from anaerobic 
digestion and green hydrogen generation. 
As part of the East Coast Hydrogen Consortium, 
we are collaborating to bring clean hydrogen to 
the Humber region by the mid-2030s.
By combining renewable energy generation 
with a transition to alternative fuels, we are 
positioning ourselves to significantly reduce 
carbon emissions, while supporting the broader 
low-carbon shift within our industry.
Rollout of technologies and equipment
The deployment of additional technologies 
and equipment emphasises strategic investments 
aimed at modernising operations, while reducing 
environmental impact, playing a vital role in 
bringing existing facilities up to speed.
The first key focus is the continued transition 
to advanced refrigeration systems that phase 
out the use of F-gases. We are proud to have 
significantly reduced refrigerant emissions 
by 80.9 per cent since our 2019/20 baseline. 
We continue to focus on eliminating harmful 
refrigerant emissions from our operations 
with several ongoing projects to implement 
alternative refrigeration systems. This year, 
efforts have continued by installing new 
systems and switching to gases with lower 
global warming potential. These new systems 
not only reduce reliance on F-gases, but also 
improve energy efficiency and allow for 
heat recovery.
The installation of heat recovery solutions 
enables the capture and reuse of waste heat, 
optimising energy use and reducing fuel 
consumption. Similarly, ground and air-source 
heat pumps provide opportunities to reduce 
or eliminate fossil fuel consumption for 
hard-to-abate areas. This electrification of 
processes traditionally reliant on fossil fuels 
has allowed many of our sites to significantly 
reduce emissions. Finally, investing in 
equipment capable of utilising alternative 
future fuels, or retrofitting existing systems, 
such as our combined heat and power 
units, remains a crucial step in improving our 
own operations.
By systematically rolling out these technologies, 
we enhance energy efficiency, reduce emissions, 
and future-proof our operations against 
climate-related risks.
This approach also plays a critical role in 
decision making when constructing new sites, 
not just when renovating existing facilities. 
Cranswick has a strong track record of 
developing state-of-the-art facilities tailored 
to our operational needs, such as our poultry 
processing site in Eye, our Gourmet Kitchen 
site producing cooked bacon, our added-value 
poultry site in Hull, and our newest houmous 
factory in Worsley. These sites were designed 
from the ground up with sustainability as a core 
principle, incorporating cutting-edge, energy-
efficient, and climate-conscious technologies. 
By prioritising sustainable design from the 
outset, we eliminate the need for future 
retrofits and embed climate resilience directly 
into the foundations of our operations. 
Reducing agricultural 
non-mechanical emissions
Agricultural non-mechanical emissions stem 
from biological processes and, in the context 
of our direct operations, primarily arise from 
enteric fermentation and manure management 
in livestock. While our farming operations will 
benefit from the three previously identified 
levers, such as energy efficiencies through 
refurbishing older sheds or switching 
to renewable fuels, these FLAG emissions 
require a more nuanced approach.
Our primary strategy for reducing these 
emissions is to enhance the efficiency 
of livestock production through natural genetic 
advancements and dietary improvements. 
This year, we have further transitioned 
to deforestation-free soya, which has a lower 
carbon footprint, and continued reformulating 
diets for both pigs and poultry. Additionally, 
we remain committed to exploring alternative 
feed sources through ongoing trials.
In manure management, we actively collaborate 
with farmers to promote best practices and 
assess innovative applications for manure 
utilisation. Integrating regenerative agricultural 
practices remains a key priority across our 
farming operations, often incorporating 
manure as part of the process.
For more information, please refer to the  
‘Farming With Conscience’ section on page 36.
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OUR SUSTAINABILITY STRATEGY
CONTINUED
Our progress
Since the launch of Second Nature back in 
2017, we have reduced our relative market-
based Scope 1 and 2 emissions by 
approximately 70 per cent, demonstrating 
strong, sustained progress despite the 
organic growth of the Group. This achievement 
has been driven by a range of targeted 
initiatives, such as our transition to renewable 
electricity in 2018. 
While the location-based emissions increased 
marginally by 1.7 per cent over the past year, 
this was primarily due to a shift in product 
mix requiring greater gas usage and increased 
heat demand for our expanded livestock 
operations, which require higher 
LPG consumption.
Despite this short-term fluctuation, we remain 
focused on improving operational efficiency 
that supports long-term progress towards 
our carbon reduction goals. We are actively 
auditing our food manufacturing sites to 
identify opportunities for energy reduction, 
and are advancing heat recovery projects with 
the potential to deliver significant short-
term savings.
Water 
While reducing our GHG emissions remains a 
key priority, we recognise the interconnectivity 
of environmental sustainability, water and 
nature. Therefore, our efforts to preserve 
and recycle water throughout our operations 
remain a high priority and we are actively 
investing in this area. 
Our hygiene teams collaborate closely 
with suppliers to uncover viable options 
for improvement, such as using rinse-free 
disinfectant. Additionally, multiple sites are 
trialling, or have implemented, innovative 
automated conveyor belt cleaning systems 
that show significant water reductions. 
Similarly, multiple sites are investigating 
solutions for pressure, flow and temperature 
reductions. Our Fresh Poultry site features an 
effluent treatment plant to recycle wastewater 
for various applications, such as the washing 
of the vehicle fleet, and our Prepared Poultry 
site captures rainwater for use as grey water. 
Additional projects are in the pipeline such 
as reverse osmosis and rainwater capture. 
These improvements listed above are reflected 
in our water intensity excluding farms, which 
has decreased 3.8 per cent since last year, with 
a longer-term trend of 4.7 per cent reduction 
against our 2019/20 baseline. 
Internal Carbon Fund
Cranswick’s ESG Committee has established 
an Internal Carbon Fund, redirecting money 
previously spent on carbon credits into a central 
fund for sustainability projects. This dedicated 
financial resource channels proceeds from 
internal carbon pricing, applied to 
manufacturing sites’ Scope 1 and 2 emissions, 
into climate-related initiatives. This approach 
incentivises carbon reduction decision making 
over time, while providing targeted funding 
for initiatives that may not ordinarily meet 
capex allocation thresholds.
Throughout the year, funding has been 
allocated to 18 projects, including  
sub-metering, water pressure reduction 
systems, reverse osmosis, rainwater harvesting, 
anaerobic digestion feasibility studies, 
heat recovery, heat pumps, and pipe lagging. 
These projects will directly and indirectly 
reduce carbon emissions across the Group, 
with an estimated combined saving of 
5,000 tCO2e. 
HIGHLIGHTS
WELLY RECYCLING SCHEME
Our Cranswick Convenience Foods division 
has started to use WashGuard Wellington 
Boots, which are designed for hygiene teams, 
offering a combination of comfort and safety. 
The boots are not only practical but also 
contribute to sustainability through 
recycling initiatives.
This has enabled us to launch a new recycling 
initiative with PPE recycling and disposal 
experts Food Clean. They collect the used 
Wellington boots and other garments, recycle 
them, and transform them into playground 
surfaces and athletic fields. 
This initiative not only enhances sustainability 
but also ensures comfort for our employees. 
With 12,000 production employees, the 
scheme prevents a remarkable 22,800kg 
of Wellington waste going to incineration 
every year. 
SINCE LAUNCHING SECOND NATURE IN 2017, WE HAVE ACHIEVED:
Relative carbon footprint (market-based)
-67.6% 
2017: 0.205 tonnes CO2e/sales tonnes 
>80%
Reduction in harmful F-gas emissions from refrigeration
>30%
of our sites now have solar panels installed 
Market-based Emissions
 -29.2%
2017: 142,172 tonnes CO2e
Environmental Performance Data
2024/25^
2023/24*
2019/20*
Scope 1 emissions (tonnes CO2e)
94,185
85,758
89,074
Scope 2 emissions (location-based) (tonnes CO2e)
39,377
39,875
42,059
Total Scope 1 and Scope 2 emissions (location-based) (tonnes CO2e)†
133,562
125,633
131,133
Total Scope 1 and Scope 2 emissions (market-based) (tonnes CO2e)
100,657
94,149
98,172
Relative carbon footprint (location-based) (tonnes CO2e/sales tonnes**)
 0.088 
 0.087
0.122 
Absolute energy use (kWh million)
 543 
517
 370 
Energy intensity (kWh/sales tonnes**)†
 358 
356
 345 
Absolute water use (m3 millions)
2.88 
2.86
2.04
Water intensity (m3/sales tonnes**)
1.90 
1.97
1.91
Absolute water use (m3 million) – excluding farms
 1.83 
1.82
1.42
Water intensity (m3/sales tonnes**) – excluding farms†
 1.47 
1.53
1.54
^	 2024/25 includes one month of forecasted data.
*	
Baseline as well as historical data has been updated to reflect acquisitions of new sites, forecast to actual variances and methodology changes, including the calculations of non-mechanical 
agricultural emissions.
**	 Sales tonnes includes intercompany sales, where products move between sites for further processing, as these sales best represent the activity of the business.
†	
Data for 2024/25 for Total Scope 1 and Scope 2 emissions (location-based), Energy Intensity and Water Intensity excluding farms is subject to a Limited Assurance review by PwC. A copy of their 
Limited Assurance Opinion will be made available on our website, www.cranswick.plc.uk.
Scope 3 emissions are disclosed in Cranswick’s CDP report, which can be found at www.cdp.net.
Our progress is monitored through our established governance mechanisms, ensuring robust accountability and, if necessary, timely strategy updates. 
For more information on our governance structure, refer to the TCFD disclosure on pages 43 to 48.
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We are dedicated to the wellbeing and 
prosperity of our people and communities, 
our animals, and our suppliers. That means 
helping our colleagues live more sustainably 
at work and at home, as well as partnering 
with local charities to combat hunger.
Promoting inclusion
We actively encourage and embrace diversity 
and inclusion. We are committed to providing 
employment opportunities to individuals from 
disadvantaged and under-represented groups, 
while creating a fair and equitable workplace 
for all of our colleagues.
Read more about our Diversity, Equity and 
Inclusion (‘DEI’) strategy on page 57.
Tackling modern slavery
We are committed to ensuring that people 
in our supply chain are treated with dignity 
and respect. That means playing our part 
in combating modern slavery and human 
trafficking through the implementation 
and enforcement of effective systems 
and controls. Alongside this, we regularly 
monitor ethical standards internally and 
through third-party audits.
We provide colleagues with regular training 
on modern slavery, backed up by workshops 
and awareness sessions. This year 1,176 
colleagues in total have completed online 
courses in modern slavery.
Our Modern Slavery Statement has been 
updated in line with the latest requirements 
of section 54 of the Modern Slavery Act 2015. 
Read more about our Anti-Slavery Policy 
at www.cranswick.plc.uk.
Food waste and redistribution
We maintain our zero operational waste 
to landfill policy and continue our ambitions 
to zero edible food waste by 2030. Food loss 
and waste is segregated from other waste, 
either weighed on site or at collection, then 
reported monthly and stored centrally by 
food category and waste type. Since our 
2017/18 baseline, the total edible food waste 
percentage has reduced by 51.5 per cent 
to 0.119 per cent thanks to implemented 
interventions and redistribution efforts. 
We have therefore reached our 50 per cent 
edible food waste reduction target and 
continue our ambition of zero food waste. 
We support our staff by offering a range 
of discounted products via on-site vending 
machines and internal staff sales. Sites also 
support local charities such as women’s shelters, 
school breakfast clubs and homeless shelters 
to direct surplus food to our closest communities. 
Across the Group, we also work with national 
charities FareShare, Company Shop and 
Bread and Butter Thing; this allows us to 
redistribute to the neediest across the UK. 
Thanks to the partnership with FareShare, 
we have now redistributed over 1.8 million 
meals (based on 420g per serving), taking 
our total redistribution since 2017/18 
to 8.4 million meals.
ESG ratings
We welcome independent assessment of our 
ESG performance and engage with leading 
third-party agencies to benchmark our 
progress. This year, key milestones include an 
MSCI upgrade from ‘AA’ to ‘AAA’; ISS ESG from 
‘Not Prime’ (C-) to ‘Prime’ (C+); and CDP Forest 
from ‘C’ to ‘B’, while maintaining a ‘B’ rating 
for Climate and Water. These improvements 
reflect enhanced disclosures, strong KPIs 
relative to peers, innovations such as internal 
carbon pricing, and robust governance.
Task Force on Climate-related 
Financial Disclosures (‘TCFD’)
Details on our climate-related Governance, 
Strategy, Risk Management as well as Metrics 
and Targets are located in our TCFD Disclosure 
on pages 43 to 48 as well as in the ESG 
Committee Report on pages 104 to 105.
Sustainability Accounting 
Standards Board (‘SASB’)
By adhering to SASB standards, we ensure 
that we provide consistent and relevant 
sustainability information that investors can 
use to evaluate our performance and make 
informed decisions. Details on our SASB 
Disclosure are located on pages 49 to 51.
Carbon Disclosure Project (‘CDP’)
Transparently disclosing our environmental 
performance has always been a key focus 
of Cranswick’s Second Nature sustainability 
strategy – doing so keeps us accountable 
and encourages meaningful change across 
our entire industry. Details on our CDP 
disclosure can be found at www.cdp.net.
HIGHLIGHTS
COMPANY SHOP FOOD 
REDISTRIBUTION
Company Shop Group is one of the UK’s 
leading redistributor and retailer of surplus 
product. The business has a network of 
‘surplus supermarkets’ selling redistributed 
products from a range of retailers and 
manufacturers to members. A percentage 
of the profit is then re-invested into the 
Community Shop; a social enterprise, 
which helps people in the poorest communities 
to access discounted food and essential 
household items as well as access 
to services such as CV writing and skills 
development training. 
Our cooked meats site in Barnsley partnered 
with Company Shop to bring a range of 
discounted ambient products into an on-site 
pop-up shop. This allowed staff to purchase 
redistributed products, at their place of work, 
in addition to regular staff sales.
Colleagues who took advantage of the pop-up 
enjoyed both supporting a charity through their 
shopping and the convenience and range of 
products on offer.
OUR SUSTAINABILITY STRATEGY
CONTINUED
LIVING BETTER
TASK FORCE ON CLIMATE-RELATED 
FINANCIAL DISCLOSURES (‘TCFD’)
1. Sustainability governance structure
Details of the Board’s and management’s role in oversight of climate-related risks and opportunities can be found in our overall sustainability 
governance structure diagram.
PLC BOARD OF DIRECTORS
Holds overall responsibility for the oversight of our sustainability strategy 
and objectives, including annual planning and budgets as well as the approval 
of capital expenditure addressing climate-related risks, opportunities and 
transition planning. The Board is updated on climate-related issues at least three 
times per year by the ESG Committee, while sustainability data is reported 
quarterly. Board members are also present during other Committees, 
such as the Second Nature Steering Committee. These prior Committees 
serve to filter information from site-level management to the Board.
ESG COMMITTEE
The Committee meets at least three times 
annually and is attended by all Board 
members, as well as other relevant internal 
stakeholders. It oversees the progress 
of our Second Nature programme and 
responds to climate-related risks and 
opportunities, including identifying 
available mitigating actions. Full details 
of its activities can be found 
on pages 104 to 105.
AUDIT COMMITTEE
Meets at least three times annually. 
Supports the Board by considering 
and assessing climate-related risks as 
part of the quarterly review of principal 
and emerging risks through the 
Group Risk Committee. For more 
details refer to pages 106 to 110.
GROUP RISK COMMITTEE
Meets quarterly and oversees the 
operation of the Risk Management 
Framework, and is responsible for directing 
the Group towards identifying, assessing, 
and mitigating principal and emerging 
risks, including those associated 
with climate, nature, environmental 
compliance and sustainability.
ENVIRONMENTAL 
MANAGERS MEETINGS
Meets quarterly with representation from 
each site and other internal stakeholders 
as required. These meetings discuss 
specific site related actions and ensure 
that site environmental teams are on track 
to respond to climate-related risks and 
opportunities. Attending members are 
responsible for project development, 
deployment, monitoring, and KPI reporting.
SECOND NATURE 
STEERING COMMITTEE
Meets at least three times annually. 
Attended by the COO, CFO, CCO, and 
representatives from all aspects of the 
business. The Committee reviews and 
discusses progress against our transition 
plan to drive opportunities, highlighted 
through the sub-committees, to reduce risk 
and realise our strategic ambition.
MANUFACTURING SECOND 
NATURE COMMITTEE
Meets quarterly and is attended by 
representatives from each manufacturing 
site and other key stakeholders as required. 
Provides direct updates to the Second 
Nature Steering Committee regarding 
climate-related risks and opportunities, 
with a focus on site-specific progress 
along our transition to Net Zero. 
Attending members are responsible 
for project development, deployment, 
monitoring, and KPI reporting.
AGRICULTURAL SECOND 
NATURE COMMITTEE
The Committee meets quarterly and is 
attended by representatives from our 
farming businesses, with key stakeholders 
attending as required. It is responsible 
for identifying climate-related risks and 
opportunities, with a specific focus on our 
farming sites’ transition towards low-carbon 
pig and poultry production. 
Attending members are responsible 
for project development, deployment, 
monitoring, and KPI reporting.
REMUNERATION 
COMMITTEE
Meets at least twice annually. Aligns the 
Group’s remuneration policy to our Second 
Nature programme goals, and sets the 
executive remuneration packages and 
incentive schemes. The Committee is also 
responsible for setting targets, which 
challenge and support management in 
achieving sustainability targets, while 
maintaining shareholder value. Refer to 
pages 115 to 120 for further detail.
Key
Board-level Committees
Management-level Committees
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COLLECTIVELY & INDIVIDUALLY

2. Risk and opportunity management
2.1 Processes for identifying and 
assessing climate-related risks
Identifying risks and opportunities related 
to climate change is an integral part of our 
sustainability programme, Second Nature, 
as well as our business continuity planning and 
risk management processes. To support this, 
we conduct climate scenario analysis (‘CSA’) 
and actively monitor existing and emerging 
sustainability-related developments, including 
regulatory changes, evolving disclosure 
standards, and broader global trends. 
Once risks are identified, we assess their 
materiality by evaluating both the likelihood 
of occurrence and the magnitude of the 
potential impact, while also considering the 
expected time horizon over which the effects 
may emerge. In this assessment, we also take 
into account the financial and non-financial 
consequences to our business model, along 
with available mitigating actions to minimise 
the impact of the risk. 
A risk is considered ‘insignificant’ if it results 
in less than a 5 per cent impact on adjusted 
operating profit, requires only minor capital 
expenditure, or results in minimal reputational 
impact. Conversely, a risk is considered ‘severe’ 
if it results in more than a 20 per cent impact on 
adjusted operating profit or requires a 
significant increase in capital expenditure. 
It would also necessitate a major strategic 
change and attract significant 
stakeholder scrutiny.
These impact ratings allow us to categorise 
and prioritise risks, as well as identify available 
opportunities, enabling appropriate 
management actions to be taken.
This year, following our updated CSA, we are 
assessing climate-related risks in greater detail. 
Furthermore, the scope of assessed risks across 
our owned operations has expanded compared 
to previous years. Notable changes include the 
addition of new physical and transition risks, 
and the replacement of ‘extreme weather 
events’ with separate, more granular risks.
2.2 Processes for managing  
climate-related risks
The Group has a structured and mature 
approach to risk management, which is 
integrated into a multi-disciplinary Company-
wide risk management process to facilitate 
the identification, evaluation, mitigation of, 
and adaptation to, key risks facing the business. 
The day-to-day management of climate-related 
risks and opportunities, including the 
development and deployment of associated 
projects, is undertaken by several key 
internal stakeholders at both site-level and 
Group-level, including senior leadership, 
agricultural, environmental and engineering 
teams. Progress is collated by the Group 
sustainability team and reported to the Board 
on a quarterly basis via the Risk Committee.
The Second Nature steering committee 
conduct quarterly reviews of risks and 
opportunities, which may impact our 
operations. The ESG Committee is ultimately 
responsible for identifying, managing, 
prioritising and mitigating climate-related risks. 
There is a continuous focus to identify, and 
respond to, new and emerging climate-
related risks.
The Board recognises the significant 
impacts posed by climate change. 
These are incorporated within the climate 
change principal risk, within our effective 
risk management, detailed on page 77. 
2.3 Integration of climate-related risks 
into the overall risk management
Climate-related risks are fully integrated into 
our Group risk management processes and are 
evaluated using the Group’s risk assessment 
methodologies. These risks are recorded in the 
climate risk register, with appropriate controls 
in place. The risk assessment also incorporates 
other factors such as time horizons and 
warming scenarios provided by the CSA. 
The Head of Sustainability owns the climate 
risk register, which consolidates all climate-
related risks and feeds into the broader climate 
change principal risk within the Group’s 
risk register. 
Business continuity planning ensures that 
risks, control measures, and their impacts are 
integrated into the wider Group’s processes 
and procedures. Climate-related risks are 
discussed quarterly at each Risk Committee 
meeting, where the Board reviews and 
challenges the identified risks, assessing 
their potential impact on the business 
model, strategy, stakeholders, and overall 
performance. Where necessary, climate-
related mitigation strategies and controls 
are agreed upon and regularly monitored.
3. Strategy
3.1 Identified climate-related 
risks and opportunities
Climate change is an ongoing issue and poses 
increased risk into the future. Therefore, our 
CSA focuses on three separate time horizons 
to 2100 to assess current risk levels as well as 
model short, medium and long-term risks, while 
identifying opportunities. Our focus on 
near-term horizons aligns with our enterprise 
risk management and business planning cycles, 
to drive strategic decision making in 
the business. 
•	 Short-term (1–5 years) – covers operational 
planning and goal setting phases, aligned 
to our business planning cycles.
•	 Medium-term (6–15 years) – allows us to 
assess the impact beyond our immediate 
business planning and prepare for upcoming 
risks and opportunities. 
•	 Long-term (16+ years) – enables a long-term 
view of potential impacts of climate-related 
risks and opportunities, acting as a powerful 
driver for strategic decision making. 
Three warming scenarios were used, 1.5°C, 
2.0°C and 4°C. This enhances understanding 
and resilience, given the uncertainty of future 
levels of warming.
•	 1.5°C – ‘Low carbon world’ limiting warming 
to 1.5°C, in line with the Paris Agreement and 
our SBT (SSP1 – RCP1.9/2.6. IEA SDS). 
Transition risks are higher as the world 
intensively mitigates emissions, whereas 
physical risks are less frequent, less severe 
and more akin to current climate.
•	 2.0°C – ‘Middle of the road’ scenario 
(SSP2 – RCP4.5. IEA 2DS).
•	 4.0°C – ‘Hothouse world’ where global 
warming exceeds 4°C (SSP5 – RCP8.5. 
IEA STEPS). Physical risks become 
increasingly frequent and severe, whereas 
transition risks are lower due to the world’s 
failure to transition to a ​lower-
carbon economy.
Our transition risk assessment considers 
risks and opportunities related to market, 
technology, policy/legal, and reputation risks. 
Additionally, all manufacturing sites and key 
farms have been individually assessed for 
physical risks, covering both acute and chronic 
risks, as well as various environmental factors. 
The CSA includes heat stress, fire weather, 
subsidence, water stress, drought, cold stress, 
sea level rise, river floods, heavy precipitation, 
high winds, pollution (water, land, and air), 
biodiversity intactness, landslides, coastal 
erosion, and land, freshwater, and ocean-use 
change. Our supply chain has been assessed 
for deforestation risk and physical risks 
reducing availability of commodities.
TASK FORCE ON CLIMATE-RELATED 
FINANCIAL DISCLOSURES (‘TCFD’)
CONTINUED
For ease of disclosure, some related physical 
risks have been grouped to refine what is 
considered material and leverage shared 
mitigations. Landslides, coastal erosion and 
land, freshwater, and ocean-use change were 
assessed but identified as immaterial to the 
locations reviewed.
The following transition risks were identified 
as material:
Change in consumer preference – Conscious 
about the environmental impact, consumers 
may change their eating habits, reducing 
demand for red meat products. Cranswick 
is well-positioned to navigate this transition 
by focusing on sustainable pork and poultry 
production. These proteins have inherently 
lower carbon footprints than red meat and, 
through our innovative farming practices, 
we continue to strengthen their credentials to 
remain among the most responsible meat 
choices available.
Cost of commodities – Feed is a key raw 
material for our livestock, but commodity 
cultivation can involve high-emission activities 
such as inorganic fertiliser production and 
deforestation. As global efforts to reach net 
zero accelerate, and these activities are 
reduced or decarbonised, input costs may rise 
due to the investment required to transition to 
lower-emission alternatives. To mitigate this, we 
continue to work closely with our suppliers to 
develop sourcing plans that secure raw material 
supply from multiple sourcing options and 
explore alternatives for key crops used in 
animal feed.
Targets and regulation – Failure to 
decarbonise, meet disclosure requirements, 
or comply with increasing regulation may cause 
reputational damage, leading to reduced 
demand, investor interest, and talent attraction. 
We continue to monitor progress to meet 
evolving expectations and provide 
transparent disclosures. 
Packaging and waste – Pressure to reduce 
packaging, especially plastic, and food waste 
may increase, incurring costs to adapt products 
and production practises. Significant progress 
has been made to eliminate excess packaging, 
improve recyclability, increase recycled 
content, explore alternative materials, 
investigate circular economies, and improve 
on-site packaging segregation and recycling.
Carbon pricing – Carbon pricing may lead 
to increased costs for carbon intensive inputs 
(e.g. fossil fuels) but progress has been made 
to reduce our reliance on fossil fuels, somewhat 
mitigating carbon pricing risk. Prices may 
also be applied to products we procure and 
produce; however, we continually work to 
reduce our carbon footprint, reducing 
potential costs.
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TASK FORCE ON CLIMATE-RELATED 
FINANCIAL DISCLOSURES (‘TCFD’)
CONTINUED
Flooding (including sea level rise, river 
floods and heavy precipitation) – All locations 
currently experience between half a day to two 
days of more than 30mm rainfall annually, with 
no significant changes predicted. 
In general, most locations exposed to river 
flooding are also exposed to sea level rise or 
storm surges. However, river flooding was 
assessed as more likely. For river flooding, 
two manufacturing sites and three farms face 
moderate 1-in-500-year risk, with no projected 
change beyond 1.5°C. Additionally, seven 
manufacturing sites and two farms face high 
1-in-100-year risk, rising to nine manufacturing 
sites with temperatures beyond 1.5°C. 
For sea level rise and storm surges, the same six 
manufacturing sites face moderate 1-in-500-
year risk, with no projected change beyond 
1.5°C. For farms at 1.5°C, four sites face 
moderate 1-in-500-year risk, decreasing to 
two with additional warming. In contrast, three 
farms currently face high 1-in-100-year risk, 
which increases to six under warmer scenarios.
Therefore, as temperatures rise, additional 
locations become vulnerable, potentially 
disrupting operations, damaging infrastructure, 
and posing risks to personnel and livestock. 
To address these risks, flood protection systems 
are in place at high-risk locations, and newly 
constructed production facilities in Hull have 
been designed with a minimum 600mm flood 
clearance in their foundations. Sites also 
operate and regularly review their emergency 
response plans. In addition, we continue to 
monitor our supply base to ensure we maintain 
multiple supplier options, enabling continuity 
in the event of extended disruption due to 
flooding at key supplier locations.
Biodiversity – Current biodiversity intactness 
levels are either high or moderate, with farms 
generally supporting greater biodiversity. 
While beneficial, this increases risk of impacting 
local ecosystems and pressure to preserve 
biodiversity. Habitat and biodiversity loss 
can impact ecosystem services, food security, 
agricultural yields – key dependencies 
for Cranswick. To mitigate this, our farms 
promote, restore, and monitor biodiversity 
via wildflower buffer strips, regenerative 
agriculture practices, AgriSound monitoring, 
and collaboration with NGOs. Ongoing 
alignment with the TNFD deepens our 
understanding of nature-related risks, 
opportunities, impacts, and dependencies.
Supply chain deforestation – Several suppliers 
were identified as high or medium risk for 
sourcing from deforested areas. The European 
Union Deforestation Regulation (‘EUDR’) has 
since strengthened our vigilance, and we 
remain committed to sourcing deforestation-
free soya, beef, palm oil (‘RSPO’), and 
packaging (‘FSC’ and ‘PEFC’).
For more details on our progress in addressing 
supply chain deforestation, refer to pages  
36 and 67.
Availability of commodities – Key 
commodities were assessed for their future 
climate suitability in growing regions, with a 
focus on the impact of heat stress and water 
scarcity on their availability. 
Mediterranean olives and South Asian wheat 
are most at risk, followed by Southeast Asian 
palm oil, Australian wheat, and rapeseed. 
Reduced production could disrupt supply and 
raise prices. To mitigate this, we work closely 
with suppliers to adapt to climate impacts and 
diversify our sourcing for resilience. We also 
support the Courtauld 2030 Water Ambition 
and fund water stewardship projects 
in Mediterranean high-risk regions, aiming 
to alleviate water stress and support local 
communities and ecosystems.
3. Strategy (continued)
The following physical risks were identified 
as material:
Heat-related risks (including heat stress 
and fire weather) – Currently, all locations 
experience manageable levels of heat stress, 
with less than five days annually in heatwave 
conditions (>30°C). In the short-term, under 
1.5°C and 2.0°C scenarios, manufacturing 
sites remain unchanged, but four farms shift 
into five to ten days. At 4.0°C, two London-
based locations also move to five to ten days.
In the medium to long-term, under 1.5°C, 
no additional sites or farms increase in 
exposure. At 2.0°C, nine manufacturing sites 
and 32 farms face five to ten days of heat stress; 
under 4.0°C, this rises to 11 manufacturing 
sites and 46 farms.
Therefore, 1.5°C results in lower risk but 
higher warming scenarios increase heat stress, 
particularly in Southern England. Our farms 
are more exposed than our factories, and 
more vulnerable due to livestock temperature 
sensitivity, potentially leading to higher 
livestock mortality, lower productivity, 
and increased cooling costs.
To address this risk, pig huts are insulated with 
ventilation systems and temperature control, 
while poultry sheds often use evaporative 
cooling and misting to reduce temperatures 
by 4 to 5°C. We also monitor weather closely, 
transport livestock during cooler hours, and 
feed pigs earlier to support more 
efficient digestion. 
Wildfire season length at all locations is 
currently either less than five days or between 
five and ten days. Over time, and under warmer 
scenarios, some locations are projected to 
increase to five to ten days. While fire and 
smoke could impact facilities, livestock, and 
personnel, local monitoring and site-specific 
emergency plans help mitigate 
our vulnerability.
Water scarcity (including water stress 
and drought) – Our two London-based low 
water use sites currently operate under high 
water stress, while other locations experience 
moderate or low levels. The CSA highlighted 
that our Southern and East Anglian sites face 
the highest water stress exposure, which is 
expected to persist but not significantly 
worsen. However, regardless of water stress 
levels, seasonal variability in water supply 
could result in water-related impacts during 
the summer months.
In the short-term, under all scenarios, all 
locations may experience either less than 
twoor less than three months of drought. 
In the medium to long-term, exposure remains 
stable at 1.5°C but increases under higher 
temperature scenarios. At 2.0°C, two 
manufacturing sites and nine farms may 
experience less than four months of drought; 
at 4.0°C, this rises to seven and nineteen 
respectively. Warmer scenarios also shift more 
locations from less than two to less than three 
months. Therefore, while the current drought 
risk is low, it is projected to increase under 
higher warming scenarios, potentially reducing 
local water supply, triggering restrictions, 
raising costs, and impacting local communities. 
Water is essential for hygiene and livestock. 
To mitigate these risks, poultry farms have 
emergency water storage systems and some 
utilise rainwater harvesting. Pig farms employ 
nipple drinker technology to reduce water 
consumption. Additionally, we continue 
to implement and maintain soil stewardship 
initiatives such as muck integration across 
our farms to enhance long-term soil water 
retention. Manufacturing sites are also 
adopting water-saving technologies, including 
water recycling, automated hygiene equipment 
and pressure reduction systems.
14
Transition risks
Physical risks
Risk impact
Time horizon*
Short-term (1–5 years)
Medium-term (6–15 years)
Long-term (16+ years)
1
4
3
5
2
12
7
6
9
13
11
10
8
Insignificant
Severe
1
Change in consumer preference
2
Cost of commodities
3
Packaging and waste
4
Carbon pricing
5
Targets and regulation
6
Heat-related risks (including heat stress,
fire weather)
7
Water scarcity (including water stress
and drought)
8
Flooding (including sea level rise,
river floods and heavy precipitation)
9
High winds
10
Cold stress
11
Water, land and air quality
12
Biodiversity
13
Supply chain deforestation 
14
Availability of commodities
15
Subsidence
Material climate risks
15
*	
All risks are mapped to a 2˚C scenario.
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TASK FORCE ON CLIMATE-RELATED 
FINANCIAL DISCLOSURES (‘TCFD’)
CONTINUED
3. Strategy (continued)
Water, land and air quality – Several locations 
operate in areas currently exposed to reduced 
water and land quality; however, air quality 
remains high. The local authority ensures that 
mains water is of ‘drinking quality’ and, where 
farms or sites abstract water directly for 
consumption, samples are analysed by an 
accredited laboratory. We also have wastewater 
treatment facilities (e.g. at our Eye and Watton 
sites), livestock manure management systems, 
and runoff abatement measures on farms. 
We also collaborate with local authorities, 
landowners, and industry partners to improve 
soil and water quality.
High winds – All locations are currently 
exposed to moderate (75–99 mph) or high 
(100–125 mph) peak wind speeds, with East 
coast farms most exposed. Despite future 
warming, risks remain unchanged. 
Mitigations include robust construction, 
weather monitoring, and site-specific 
emergency plans.
Cold stress – All locations currently experience 
three to six consecutive days <0°C. 
Despite future warming, risks remain 
unchanged. Insulated huts, heating systems, 
ample bedding, and regular pipework checks 
minimise risks and maintain animal welfare.
Subsidence – Subsidence is possible across 
all locations but does not worsen significantly 
with warming nor time, and is mitigated by 
robust construction and regular monitoring.
The following opportunities have also 
been identified:
Diversifying product ranges – Red meat 
demand may decline allowing pork and poultry 
to gain market share due to their lower carbon 
footprint, driving demand for our products. 
Additionally, preferences may shift towards 
alternative proteins and our continental 
offerings, position us to capitalise on this 
potential expanding market.
Increased self-reliance and falling energy 
prices – The need to decarbonise electricity 
presents opportunity to invest in on-site 
renewables (e.g. solar), which decreases 
reliance on the grid, operating costs, and 
exposure to fluctuating energy prices.
Energy efficiencies – We focus on 
operational efficiency and continue to invest 
in sustainability initiatives, including those 
focusing on energy reductions and the 
rollout of new technologies and equipment. 
This delivers long-term savings through lower 
energy use and wastage.
Nature and biodiversity – TNFD, and the 
growing spotlight on nature, supports the 
consolidation of our nature strategy, 
enhancing resilience and enabling carbon 
savings. Deeper insight into nature will reveal 
new opportunities and, despite many initiatives 
already completed or ongoing, we recognise 
further action is needed.
3.2 Impact of climate-related risks 
and opportunities on strategy and  
financial planning
Business planning, strategy, development, 
and financial analysis are well-established 
processes, with climate considerations fully 
integrated. These processes depend not only 
on actions within our control but also on 
external factors, including climate change. 
Climate-related risks and opportunities are 
subject to various assumptions and are 
expected to evolve over time. We must remain 
aware of how these risks may change and 
which impacts are likely to become material 
in the future. 
Insights from climate risk mapping and 
scenario analysis are used by the Board to 
prompt discussion, challenge thinking, and 
make informed strategic decisions. This is 
incorporated into short-term business planning 
and long-term strategy, investment options, 
and our transition planning process. 
Examples of past, current, and future key 
strategic decisions can be found throughout 
the ‘Our sustainability strategy’ sections 
between pages 34 and 42. This work helps 
mitigate the risks, and realise the opportunities, 
identified within this TCFD report.
The Group’s financial planning mainly focuses 
on a three-year period due to the fast-moving 
nature of the food industry and the current 
financial and operational forecasting cycles 
of the Group. It considers the current position, 
future prospects, and the potential impact of 
principal risks, including climate-related risks, 
to the Group’s business model and ability 
to deliver on strategy. 
3.3 Resilience of the organisation’s strategy
Environmental issues and climate change have 
the potential for significant impact on the 
business. To build resilience in anticipation 
of these issues, we continuously reassess 
and manage climate risks and opportunities 
in line with the Task Force on Climate-Related 
Financial Disclosures (‘TCFD’). Details of past 
scenario analysis can be found in previous 
Annual Reports at www.cranswick.plc.uk.
We are committed to conducting new analysis 
periodically as part of our ongoing risk 
management improvement process. 
Building upon historic continuous improvements, 
this year our CSA was enhanced, including more 
detailed transition risks and site-level physical 
risks as well as three potential warming scenarios 
as opposed to two.
This constant improvement to scenario analysis, 
combined with continuous monitoring of risks, 
mitigation of potential impacts to the business, 
robust governance structure, and Second 
Nature programme, ensures our strategy is 
resilient. Regardless of high-carbon scenarios, 
where physical risks are more significant, or 
low-carbon scenarios, where transition risks 
are more significant, the Board is confident 
in the resilience of our Second Nature strategy 
against the impacts of climate change.
4. Metrics and targets
Our environmental metrics can be found on 
page 41. These measure our performance 
against our targets and assess our progress 
in relation to climate-related risks 
and opportunities. 
We have set key targets to measure our 
performance against the impact of climate 
change. Our main targets are: 
•	 SBTi-validated 50 per cent absolute 
reduction in Scope 1 and 2 emissions 
by 2030 with a baseline of 2019/20. 
•	 SBTi-validated 50 per cent relative reduction 
in Scope 3 emissions by 2030 with a baseline 
of 2019/20. 
Our SBTi targets are subject to change due to 
SBTi FLAG. Please see pages 37 and 38 
for respective details.
We also have shorter-term ambitions to drive 
progress in key areas, such as a 5 per cent 
year-on-year reduction in energy intensity 
(kWh/tonnes sold), a 5 per cent year-on-year 
reduction in water intensity (m3/tonnes sold) 
excluding farms, and targets relating to 
deforestation risk commodities (available within 
our Group Deforestation Policy on our website).
These targets and commitments build on 
the actions taken in previous years to generate 
positive impacts across both the Group and 
our value chain.
5. Compliance statement
We comply with the FCA’s listing Rule 9.8.6R(8) 
and make disclosures consistent with the Task 
Force on Climate-Related Financial Disclosures 
('TCFD') recommendations across all four 
of the TCFD pillars. We also disclose in 
alignment with the Companies (Strategic 
Report) (Climate-related Financial Disclosure) 
Regulations 2022.
We are currently reviewing the 
recommendations of the Taskforce on 
Nature-related Financial Disclosures ('TNFD') 
and their implications for our business. 
We also plan to publish our transition plan, 
developed using the UK Transition Plan 
Taskforce ('TPT') recommendations, 
within the next financial year.
A full mapping of our TCFD and CFD alignment 
can be found at www.cranswick.plc.uk.
SASB disclosure
Measuring environmental performance
We are committed to reporting our environmental performance against the Meat, Poultry & Dairy Sustainability Accounting Standards published 
by the Sustainability Accounting Standards Board (‘SASB’). The table below lists the topics under this standard and the accounting metrics applicable 
and material to us that we have disclosed against for the financial year. 
SASB standard
Our accounting metrics
Greenhouse gas 
emissions
Gross global Scope 1 emissions
FB-MP-110a.1
2024/25 Scope 1 emissions: 94,185 tonnes CO2e including non-mechanical 
agricultural emissions (2023/24: 85,758 tonnes CO2e). Further disclosures and 
discussion on greenhouse gas emissions can be found on pages 40 to 41.
Long-term and short-term strategy 
or plan to manage Scope 1 emissions, 
emissions reduction targets, and 
an analysis of performance against 
those targets
FB-MP-110a.2
We have committed to a SBTi-validated 50 per cent absolute reduction in Scope 1 
and 2 emissions by 2030, against a 2019/20 baseline. We have also committed to a 
SBTi-validated 50 per cent relative reduction in Scope 3 emissions by 2030, against 
a 2019/20 baseline. Finally, we have a voluntary ambition of Net Zero in our owned 
operations, no later than 2040. These targets limit global warming to 1.5°C under 
the Paris Agreement. Further information on our strategy, targets, plans and 
progress can be found on pages 38 and 39.
Energy management
(1) Total energy consumed, 
(2) percentage grid electricity, 
(3) percentage renewable
FB-MP-130a.1
2024/25 Absolute energy use: 543 million kWh (2024: 517 million kWh).
30 per cent of this was supplied from grid electricity (2024: 31 per cent).
30 per cent of the absolute energy use was renewable energy  
(2023/24: 31 per cent).
Water management
(1) Total water withdrawn,  
(2) total water consumed, 
percentage of each in regions with 
High or Extremely High Baseline 
Water Stress
FB-MP-140a.1
Total water withdrawn: 2.88 million m3 (2024: 2.86 million m3). 1.0 per cent of this 
was from an area of high baseline water stress (2024: 1.4 per cent).
Total water consumed: 1.62 million m3 (2024: 1.64 million m3). 0.3 per cent of this 
was from an area of high baseline water stress (2024: 0.5 per cent).
Description of water management 
risks and discussion of strategies 
and practices to mitigate those risks
FB-MP-140a.2
Water is vital to our production processes, agricultural operations and our supply 
chain. Details on water-related risks can be found with our TCFD disclosure on 
pages 43 to 48. During the year, we continued to use the WWF Water Risk Filter to 
establish our operational and basin risk. We are also on the oversight panel of the 
WRAP Water Stewardship Roadmap that helps us to explore risks associated with 
water management as part of our analysis of our climate change risk.
We have installed a Reverse Osmosis Effluent treatment plant at the Eye facility. 
This allows us to return effluent as potable water, which can be reused in our 
operations. During the year, 174,713m3 of water was reused using the new 
treatment plant (2023/24: 200,832m3).
Our production facilities have been set a target to reduce water intensity by 5 per 
cent year-on-year. We annually update our Water Policy, which pursues several 
objectives in relation to water. This can be found at www.cranswick.plc.uk.
Number of incidents of non-compliance 
with water quality permits, standards, 
and regulations
FB-MP-140a.3
During 2024/25, there were zero incidents of non-compliance with water quality 
permits, standards and regulations (2023/24: zero).
Land use and 
ecological impacts
Amount of animal litter and 
manure generated, percentage 
managed according to a nutrient 
management plan
FB-MP-160a.1
All our pig and poultry manure and litter is managed under a nutrient management 
plan in accordance with the Red Tractor and Environment Agency’s guidance. 
‘Straw for muck’ arrangements are used, which ensures manure is utilised 
by local arable farmers for their crops in return for plentiful straw, which supports 
animal welfare.
Animal protein production from 
concentrated animal feeding 
operations (‘CAFOs’)
FB-MP-160a.3
69 per cent of pork produced on Cranswick-owned farms is certified to RSPCA 
standards and 100 per cent to Red Tractor standards.
100 per cent of poultry is produced in line with Red Tractor standards.
Both of the above welfare standards have a stocking density that is a requirement 
rather than a recommendation. We operate in line with the required stocking 
densities as all our farms are accredited to either RSPCA or Red Tractor standards.
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SUSTAINABILITY ACCOUNTING 
STANDARDS BOARD (‘SASB’) DISCLOSURE
SASB standard
Our accounting metrics
Food Safety
Global Food Safety Initiative (‘GFSI’) 
audit (1) non-conformance rate and  
(2) associated corrective action 
rate for (a) major and (b) minor 
non‑conformances
FB-MP-250a.1 
The GFSI programme used is the BRCGS Food Safety Standard and BRCGS 
Storage and Distribution Standard. 19 facilities have a BRC graded A or above 
(2023/24: 19). The non-conformance rate is defined as the total number of 
non-conformances identified divided by the number of facilities audited. The rate 
for major non-conformances was zero and for minor non-conformances was 4.79 
(2023/24: 3.68). The corrective action rate is calculated by taking the number of 
corrective actions divided by the total number of non-conformances, and for major 
non-conformances was zero and for minor non-conformances was 100 per cent.
Percentage of supplier facilities 
certified to a (‘GFSI’) food safety 
certification programme
FB-MP-250a.2
100 per cent of our animal protein suppliers are certified to a GFSI programme. 
None of our independent producers are currently certified to a GFSI programme.
17 of our production and 2 non-production facilities are certified to BRC.
(1) Number of recalls issued and 
(2) total weight of products recalled
FB-MP-250a.3
During 2024/25, there was one food safety-related recall issued (2023/24: three) 
totalling to 1.4 tonnes.
In response to these recalls, we have implemented additional food safety checks 
and created additional internal training programmes.
Discussion of markets that ban imports 
of the entity’s products
FB-MP-250a.4
There were no markets that banned imports of Cranswick products during the year. 
On 3 December 2024, we received the positive news that the China export licence 
at our Norfolk primary processing facility had been reinstated after a four-year 
hiatus. A full range of products started being shipped to China from early January.
Antibiotic Use 
in Animal Production
Percentage of animal production 
that received (1) medically important 
antibiotics and (2) not medically 
important antibiotics, by animal type
FB-MP-260a.1
We are working with the industry to ensure that best practice is used on all species 
from all our suppliers and that antibiotics are only prescribed when absolutely 
necessary. Our objective is the reduction and avoidance of antibiotics for 
prophylactic use across all our supply base.
We are also monitoring the use of antibiotics in our own herds and flocks with a view 
to reducing the amount administered without compromising animal welfare.
The average antibiotic use across our pig farming business in 2024/25 was 50mg/
pcu and across our poultry farms was 13mg/pcu.
Responsible Use of Medicines in Agriculture Alliance’s (‘RUMA’) target for 2024 
is 73 mg/kg for pigs 25 mg/kg for poultry.
Workforce Health 
and Safety
(1) Total recordable incident rate  
(‘TRIR’) and  
(2) fatality rate
FB-MP-320a.1
2024/25 Total recordable incident rate: 1.57 (2023/24: 1.58).
2024/25 Fatality rate: 0.00 (2023/24: 0.00).
Rates have been calculated in line with SASB guidance. For more information on our 
accident data, see health and safety on pages 57 and 58.
Description of efforts to assess, 
monitor, and mitigate acute and 
chronic respiratory health conditions
FB-MP-320a.2
Our efforts to assess, monitor and mitigate acute and chronic respiratory health 
conditions are wide ranging. We have invested in dust extraction systems for 
welding, and for flour and other ingredients, which are also monitored through 
third-party inspections. We also have dust extraction tables for engineering 
workshops. Where extraction is not possible, filter masks and respirator masks are 
used. Our standard operating procedures instruct our colleagues and site audits 
are undertaken to ensure effective systems are in place for respiratory health. 
Spirometry testing through third-party occupational health services is also 
undertaken. Further information on wider health and safety practices can be found 
on page 57 and 58.
SASB standard
Our accounting metrics
Animal Care 
& Welfare 
Percentage of pork produced  
without the use of gestation crates
FB-MP-410a.1
100 per cent of the pork that originated from Cranswick-owned farms is produced
without the use of gestation crates (2023/24: 100 per cent).
96 per cent of total pork produced was without the use of gestation crates 
(2023/24: 96 per cent). This scope covers our EU third-party suppliers. 
We work closely with all our suppliers in order to improve welfare standards.
Percentage of production 
certified to a third-party animal 
welfare standard
FB-MP-410a.3
Cranswick-owned farms  
69 per cent of pork produced is certified to RSPCA standards and 100 per cent to 
Red Tractor standards.
100 per cent of poultry is produced in line with Red Tractor standards. 
Wider supply chain  
37 per cent of pork produced is certified to RSPCA standards (2023/24: 35 per 
cent), 90 per cent to Red Tractor standards (2023/24: 90 per cent) and 20 per cent 
to other recognised EU welfare schemes (2023/24: 20 per cent).
4 per cent of poultry purchased is certified to RSPCA standards (2023/24: 4 per 
cent), 75 per cent to Red Tractor standards (2023/24: 75 per cent) and 25 per cent 
to other recognised EU welfare schemes (2023/24: 25 per cent).
Environmental  
& Social Impacts  
of Animal 
Supply Chain
Percentage of supplier and contract 
production facilities verified to meet 
animal welfare standards
FB-MP-430a.2 
100 per cent of our meat, fish and egg suppliers are accredited to a national 
recognised farm assurance scheme or their welfare standards have been verified by 
a trained animal welfare officer against a recognised scheme or an in‑house scheme.
Animal & Feed 
Sourcing
Percentage of animal feed 
sourced from regions with High or 
Extremely High Baseline Water Stress
FB-MP-140a.1
We are currently working with industry bodies such as the UK Soy Manifesto and 
the Roundtable for Responsible Soy to improve transparency in our supply chains, 
including sourcing regions. While we do not yet report the percentage of animal 
feed sourced specifically from areas with High or Extremely High Baseline Water 
Stress, increased visibility and traceability through these initiatives will enable us to 
assess and monitor sourcing risks more accurately going forward.
Percentage of contracts with 
producers located in regions with 
High or Extremely High Baseline 
Water Stress
FB-MP-140a.2 
Less than 1 per cent of contracts are with producers that are located in regions 
with high or extremely higher water stress (2023/24: <1 per cent).
Discussion of strategy to manage 
opportunities and risks to feed 
sourcing and livestock supply 
presented by climate change
FB-MP-140a.3
There are many actions we have already taken in order to manage the risks to 
livestock supply identified to date. We have invested in new buildings that are 
climate controlled across our indoor farms and new sow huts that are thermally 
insulated, which reduces the temperature range within them. Automatic vents have 
been incorporated that operate when the temperature rises above a certain point 
and we have begun installing misting systems in our poultry houses. We are also 
working hard to reduce our reliance on imported soya and lower the risks 
associated with feed sourcing. This includes reducing the inclusion rate of 
soya in our feeds and investing in home grown replacements to become more 
self-sufficient in this area. Further discussions of risk can be found on page 36. 
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OUR STAKEHOLDERS
INCLUDING SECTION 172(1) STATEMENT
As a Board, we continue to operate 
in a balanced and responsible 
way and make decisions for the 
long-term success of the business.
We understand that our wide range of 
stakeholders are fundamental to the long-term 
growth and success of the Group. We interact 
regularly with various stakeholder groups, 
which allows us to include their respective 
needs and expectations into the key decision 
making. We have summarised our engagement 
with key stakeholders during the year below. 
Board activities
The key activities of our Board are set out in the 
Corporate Governance Report, which includes 
a summary of the key decisions made and the 
stakeholders considered.
Read more about our Board activities  
on pages 94 to 98.
OUR PEOPLE 
Why we engage
•	 Consistent interaction with our 
colleagues drives performance and 
cultivates an environment where our 
colleagues feel supported and fulfilled.
•	 By actively engaging with our employees, 
both the Board and management gain 
insights into the Group’s culture, enabling 
us to prioritise employee concerns and 
integrate their perspectives into our 
decision making processes at a Group level.
How the Company engages
•	 We conduct regular staff surveys to gather 
feedback and insights from employees.
•	 The Group maintains a dynamic ‘Flavour’ 
intranet site and newsletter, keeping 
employees informed with updates, news, 
and relevant information.
•	 We have an effective appraisal process in 
place, facilitating structured discussions 
and feedback sessions between employees 
and their managers.
•	 Works councils serve as platforms for open 
dialogue and collaboration between 
management and employees. Currently, 
20 of our sites have works committees, 
with only three being unionised, 
recognising a union or having a 
collective bargaining agreement.
How the Board engages
•	 Employees have the opportunity to 
participate in one-to-one meetings 
with a dedicated Non-Executive 
Director, providing a direct channel 
for communication and addressing 
individual concerns or feedback.
•	 The Board conducts frequent factory 
visits, fostering direct engagement with 
employees at the operational level and 
gaining first-hand insights into their 
experiences and challenges.
•	 The Board regularly analyses food safety and 
health and safety data, ensuring the ongoing 
priority of safeguarding colleagues.
Key actions taken 
•	 We reviewed our pay review process, 
increasing the average pay award 
for employees in line with 
inflationary pressures.
•	 We introduced the Buy As You Earn Share 
Incentive Plan, enabling employees to 
acquire ordinary shares in Cranswick plc 
in a tax-efficient manner.
•	 We established the Next Generation 
Committee to continuously assess 
the opinions and attitudes of younger 
generations, supporting current and 
future decision making.
•	 We progressed individuals who completed 
Cranswick’s graduate programme into 
management positions and welcomed a 
new cohort of graduates into the business.
•	 We entered into a partnership with 
Meat Business Women, providing 
Cranswick employees with unlimited 
membership access.
•	 We celebrated dedication and commitment 
within our workforce through the GEM 
Awards, recognising individuals who 
consistently go ‘over and above’ in their roles, 
contributing significantly to our success.
Content within tinted boxes aligns 
to Section 172(1) statement.
Our people are at the heart of our business and help us to achieve the successful 
delivery of our strategy. Our primary area of focus encompasses fostering a diverse, 
equitable, and inclusive workplace, providing ample opportunities for development, 
and ensuring fair compensation for all employees.
ENGAGEMENT AND ACTIONS (S.172)
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We are committed to building a diverse, 
skilled and motivated workforce. It is the 
dedication and expertise of our employees 
that drives our business, and we strive to 
cultivate an inclusive culture in which they 
can develop and grow.
Championing talent
We want to be recognised as an employer of 
choice, ensuring we can compete effectively 
in attracting and retaining top talent. We are 
committed to championing and nurturing the 
best people, while leading our sector in areas 
such as pay, working conditions, professional 
development, health and safety, inclusivity, 
and the overall wellbeing of colleagues across 
the Group.
Supporting careers at Cranswick
We know that people value professional 
and career development when selecting 
an employer, so we are always looking for 
ways to improve the training and upskilling 
initiatives we offer. 
To help us recognise and nurture talent, 
and to maintain a strong pipeline of skilled 
professionals ready to take on leadership 
roles, we established our Operations Talent 
Programme (‘OTP’) in 2023. This 18-month 
development journey is designed to recognise 
and nurture talent within our operations 
teams, preparing them to take on further 
management roles and drive the future 
success of our factories. Throughout the 
programme, participants engaged in a variety 
of workshops, mentoring, hands-on projects, 
and leadership development training, all aimed 
at enhancing their skills, knowledge, and 
understanding of operational excellence here 
at Cranswick. During the year, the first cohort of 
11 participants graduated from the programme 
in September 2024, and 22 new delegates have 
joined in 2025.
We deliver our training through Cranswick 
Core, our recently revamped online platform, 
which now offers a more user-friendly interface 
and features over 309 courses tailored to all 
tiers and functions of the business. This year, 
more than 84,400 courses were completed 
through the platform, equating to an average 
of 10 training hours per employee on the 
Cranswick Core alone, without taking into 
account procedural and health and safety 
training delivered on the factory floor. 
The improved Cranswick Core platform 
empowers colleagues to take control of their 
professional growth, and since its launch in 
2020, over 334,600 courses have been 
completed. Over the past 12 months, 
we have also:
•	 launched a new Early Talent mentoring 
platform, whereby a cohort of 21 
experienced mentors were paired with 
individuals on early talent programmes 
within the business;
•	 enrolled 252 colleagues on our Management 
Training Programmes;
•	 created a new Technical Academy portal 
on the Cranswick Core, to allow all 
colleagues access to a suite of bespoke 
upskilling sessions;
•	 completed a full update of all courses, 
incorporating AI-driven translations in both 
text and voice formats, while refreshing and 
streamlining content to ensure it remains 
concise and relevant; and 
•	 redesigned the Cranswick Induction 
Programme featuring an enhanced ‘Second 
Nature’ section to deliver consistent and 
up-to-date messaging on sustainability.
CRANSWICK 
GEM AWARDS
Celebrating the achievements of our 
colleagues is an important part of contributing 
to a positive workplace at Cranswick. 
Our fourth annual ‘Going the Extra Mile’ 
(‘GEM’) Awards in July 2024 brought together 
colleagues who had gone above and beyond 
their job description during the year.
There were 55 nominations from across the 
business – all colleagues who ‘go the extra mile’ 
every day to help those around them, showing 
innovation and courage but also great kindness 
to others. 
This year’s winner was Karthikeyan, a Continuous 
Improvement Graduate from the Gourmet 
Sausage division, who was nominated due to his 
excellent initiatives across sites that demonstrated 
key analytical and communication skills that have 
been extremely beneficial to both the business 
and the colleagues that work with him. 
Karthikeyan’s efforts exemplify Cranswick’s 
values and the commitments we make to each 
other. We are grateful to Karthikeyan and all 
our employees for the invaluable contributions 
they make.
We look forward to marking Cranswick’s  
50th  anniversary year at our GEM Awards in 
2025, when we are planning an event that will 
be bigger and better than ever before.
OUR STAKEHOLDERS
CONTINUED
OUR PEOPLE CONTINUED
BEST MEAT 
PROCESSING 
APPRENTICE
During the year, the Institute of Meat and 
the Worshipful Company of Butchers came 
together to celebrate the future of the industry, 
recognising the achievements of apprentices 
at their annual prize-giving ceremony.
Among the honourees was Luca McDougall, 
a Butchery Apprentice from Cranswick 
Country Foods, Preston, who was awarded 
the title of Best Meat Processing Apprentice.
Luca, who is completing his qualification 
through Bishop Burton College, received 
his award in front of more than 140 guests.
The prestigious ceremony, held at Butchers’ 
Hall in London, saw each winner receive a 
year’s free membership to the Institute of Meat, 
alongside a certificate and cash prize, 
celebrating their outstanding contributions 
to the butchery profession.
Attracting talent
Cranswick offers a comprehensive range 
of graduate recruitment and apprenticeship 
programmes designed to attract and develop 
talent across various departments. 
In 2025, we demonstrated our commitment 
to nurturing early careers talent through active 
participation in 55 early careers recruitment 
events. Showcasing the diverse opportunities 
within our industry, these engagements 
included the following:
•	 Apprenticeship, Graduate, and Placement 
Fairs: directly engaging with students 
to highlight the career paths available 
in food manufacturing.
•	 Business-specific projects: collaborating 
with schools, colleges, and universities to 
create tailored projects that demonstrate 
the practical application of the work we do.
•	 Early careers talks and presentations: 
offering insights into our industry and career 
opportunities with Cranswick through 
tailored, interactive and informative sessions.
We have expanded our efforts to attract 
and develop emerging talent through a 
range of initiatives, including placement 
programmes, work experience opportunities, 
and participation in graduate fairs. 
Our collaboration with universities has grown 
beyond recruitment events to include active 
involvement in curriculum development, 
strengthening our connections with future 
talent. To enhance engagement, we have 
refreshed our graduate content and 
leveraged social media, including TikTok, 
to reach students more effectively.
This year, we recruited 14 more graduates, 
taking the total to 102 since 2013, with 37 
of these individuals now promoted into senior 
and full-time roles across the business.
We continue to take a strategic approach 
to addressing skill gaps across key business 
areas, ensuring a strong pipeline of talent. 
Our success in attracting new recruits into 
operations – particularly through school 
engagement initiatives – has not only 
strengthened our workforce but also inspired 
other departments to explore similar 
approaches. Additionally, we have built strong 
partnerships with providers such as Sheffield 
Hallam University, enabling us to develop talent 
through apprenticeships. Currently, we have 
more than 190 apprentices gaining valuable 
experience in areas such as engineering, IT 
and supply chain, reinforcing our commitment 
to nurturing future industry professionals.
We attended the Schools Food and Farming 
Days at Driffield Showground, where school 
children had the opportunity to discover more 
about the breadth of career opportunities in 
the food industry. We also engage with schools 
through our ‘World of Work’ initiatives, 
including our ‘Teacher Encounter Days’, 
during which teachers receive tours of our ​ 
state-of-the-art facilities, showcasing not just 
the various stages of food production but also 
the wide range of early career opportunities 
available to school, college, and 
university leavers.
Shaping the future
We play a significant role in the Butchery 
Employer Trailblazer Group (‘BETG’), 
a coalition of businesses that advises on, 
develops, and maintains apprenticeship 
standards in the meat industry. The BETG 
ensures that key apprenticeships, such as 
Level 2 Butcher, Level 3 Advanced Butcher, 
and Level 2 Abattoir Worker, provide 
comprehensive training and skills development. 
As an active member of the trailblazer group, 
we work alongside a mix of employers to shape 
apprenticeship programmes, ensuring they 
align with industry needs. This year, we will 
take on a leadership role by chairing the 
group. In addition to our work with BETG, 
we have been directly involved in developing 
the new Level 4 Farm Manager apprenticeship 
and contributing to the review of the Meat and 
Poultry apprenticeship standard. 
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Our Group HR Director continues to 
chair the local Humber and East Yorkshire 
Cornerstone Group, which aims to bring 
businesses together in the local area to forge 
better relationships with schools and give 
young people an understanding of the world 
of work and the opportunities available. 
This year, we launched the Next Generation 
Committee, a platform dedicated to capturing 
the opinions and perspectives of younger 
generations, ensuring their voices play a 
key role in shaping our business decisions. 
With over 20 per cent of our workforce 
aged 30 or under, and a growing number of 
apprentices and graduates joining us each year, 
it is more important than ever to foster equal 
representation for young employees. 
By engaging directly with our younger 
workforce, we aim to create a more inclusive, 
forward-thinking business that reflects the 
needs and values of both our employees 
and future consumers.
OUR STAKEHOLDERS
CONTINUED
OUR PEOPLE CONTINUED
Addressing the skills gap
In response to ongoing labour shortages 
in our industry, we identified an opportunity 
to recruit local workers from volatile industries, 
where job security has been uncertain. 
By recognising the transferable skills of these 
workers, we have successfully welcomed 
them into our workforce, offering secure 
employment, competitive wages, and 
structured training to develop them into skilled 
butchers – an area that remains a significant 
recruitment challenge across the industry.
Since September 2024, we have integrated 
30 new trainee butchers into our butchery 
department, all whom have had the opportunity 
to advance through various training and 
development schemes to become a skilled 
butcher. This initiative has not only helped 
address labour shortages but has also created 
long-term career opportunities, improved 
retention rates, and strengthened our talent 
pipeline for the future.
The Group’s average employee turnover rate 
has declined from 2.87 per cent in the prior 
year to 2.62 per cent in FY25, due to initiatives 
implemented at both site and Group levels.
Employee benefits
Celebrating the achievements of our 
colleagues is an important part of contributing 
to a positive workplace at Cranswick. Our 
‘Going the Extra Mile’ (‘GEM’) Awards bring 
together colleagues who have gone above and 
beyond. For more information see page 54. 
Colleague successes and achievements are also 
recognised on a more regular basis through our 
intranet site, Flavour, which is integrated into 
our online Feed Your Wellbeing Hub.
Employee benefits
We are committed to making a real difference 
in our colleagues’ lives by offering a 
comprehensive and impactful benefits package 
that supports their financial, mental, and 
physical wellbeing. 
Recognising the ongoing cost-of-living 
challenges, we enhanced optional employee 
pension contributions to 10 per cent last year, 
and we were pleased to see a strong uptake. 
Alongside our existing Save As You Earn 
(‘SAYE’) Share Incentive Plan, we introduced 
the Buy As You Earn (‘BAYE’) Share Incentive 
Plan, enabling employees to acquire ordinary 
shares in Cranswick plc in a tax-efficient way. 
Grocery Aid continues to play a vital role in 
financial wellbeing, with more colleagues than 
ever accessing financial grants and essential 
support, resulting from increased awareness 
across our sites. 
To provide even greater access to benefits, 
we relaunched the Feed Your Wellbeing 
Hub in late 2024 with a fresh, interactive, 
and user-friendly design. The uptake has 
been positive, with 72 per cent of employees 
engaging with the platform – driven by exciting 
roadshows and dynamic communications 
that have brought the benefits to life. 
Through Canada Life, colleagues and their 
families benefit from 24/7 support, including 
confidential counselling, online GP services, 
and translation assistance, ensuring help is 
always within reach. We are also championing 
physical health by providing gym memberships 
for employees, while supporting young people 
through our partnership with the Tommy 
Coyle Foundation. 
We have renewed our partnership with 
the Meat Business Women organisation to 
provide support, development and mentoring 
opportunities to all women in the Group. 
Every colleague at Cranswick is eligible 
to become a member of Meat Business 
Women free of charge, giving them access 
to a library of resources, including mentoring, 
masterclasses, and networking opportunities.
Workplace wellbeing
We continue to prioritise colleague health and 
wellbeing, with 181 mental health champions 
across our sites, supported by 142 mental 
health first aiders who are the trained point of 
contact to offer initial support to colleagues 
experiencing mental health issues, promoting 
wellbeing, and signposting to professional help 
when needed. Since FY21, 14,322 positive 
mental health at work courses have been 
completed including 3,734 this year.
We also offer bereavement training, providing 
people with the skills to help them cope with 
bereavement, alongside personal and practical 
support through our ongoing partnerships 
with GroceryAid and the Butchers’ & Drovers’ 
Chartered Institute. 
Diversity and inclusion
We have a dedicated steering group that 
drives our Diversity, Equity and Inclusion 
(‘DEI’) strategy and is responsible for making 
progress on our DEI goals and aspirations. 
Our Employee Non-Executive Director, 
Yetunde Hofmann, has a specific role to 
develop a two-way conversation between 
the Board and colleagues around the business. 
Yetunde specialises in diversity, inclusion 
and culture, and regularly attends town 
hall events and holds one-to-one meetings 
with employees.
We have dedicated training and education 
that supports our DEI strategy, with 2,676 
colleagues completing our DEI training 
programme this year. 
We are committed to fostering a diverse 
and inclusive workplace through a range of 
meaningful initiatives that drive positive change 
across our business. As part of our Food 
Business Partner Signatures, we are actively 
working to promote gender equality through 
strategic partnerships. Our commitment to 
broader diversity efforts is reinforced by 
Cranswick becoming a signatory of the Race 
at Work Charter, an initiative by Business in 
the Community (‘BITC’) committing us to 
various initiatives that will promote diversity 
and inclusion within the workplace. 
The Charter represents a significant step 
towards creating fairer and more inclusive 
workplaces, ensuring that all employees have 
equal opportunities to succeed.
Collaboration is key to driving progress, and 
through our DE&I Network, we engage with 
industry peers to share ideas, mentor talent, 
and champion inclusion. These initiatives 
reflect our ongoing commitment to building 
a workplace where everyone feels valued, 
respected, and empowered to thrive.
This year’s Group-wide employee survey 
saw a 1 per cent increase in response 
rate to 80 per cent. The survey also 
highlighted continued progress in 
diversity and inclusion, demonstrating 
the positive impact of our ongoing 
initiatives in these areas.
80%
2024: 79%
Health & safety
Our commitment to zero accidents and 
eliminating work-related illnesses is at the heart 
of our safety culture. We always put our people 
first, protecting their health and striving to keep 
them free from harm and injury, so they can 
carry out their work confidently and 
responsibly. We comply with all relevant health 
and safety (‘H&S’) standards and regulations 
and constantly seek to improve our procedures.
Three-year H&S strategy	
We have completed the first year of our 
three-year health and safety (‘H&S’) strategy, 
further aligning our sites with overarching 
Group policies and procedures and making use 
of annual site assessments to measure our 
progress and the actions taken. This has made 
keeping safe easier for our people and given 
them a better understanding of how we do 
things safely, though we recognise that our new 
sites face additional onboarding challenges that 
may require tailored solutions.
We remain committed to reviewing industry 
and supply chain developments, and we 
encourage colleagues to share their safety risk 
reduction efforts. Our Gourmet Pastry team 
won the Risk Reduction by Design Award for 
their innovative manual handling safety 
improvements at the MSD Design Awards 
2024, and we continue to invest in the best 
available technology and behavioural safety 
to reduce the safety risk at our sites.
Automation
Technology is playing a key role in 
transforming our safety culture and driving 
exciting improvements to reduce risk across 
the business. This year, we have introduced 
cutting-edge camera systems, glove-sensing 
technology, vacuum lifters, and manual 
handling lifts, significantly boosting both 
workplace safety and efficiency.
We are constantly innovating to minimise 
risk through smart design and automation, 
ensuring our workforce is always protected. 
One standout initiative has been the 
rollout of projector signage to more sites, 
offering a revolutionary approach to safety. 
This innovative system uses light projections 
to create clear, visible safety markings on the 
ground, improving awareness and visibility.
At our Valley Park site, we have also 
introduced VibraTag devices, which alert both 
pedestrians and forklift drivers when they 
are in close proximity, actively preventing 
accidents and creating a safer, more connected 
working environment.
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OUR STAKEHOLDERS
CONTINUED
Accident rates
Our approach to continuous improvements 
has led to strong safety performance this year. 
Reporting of Injuries, Diseases and Dangerous 
Occurrences Regulations (‘RIDDOR’) incidents 
have decreased by 27 per cent, significantly 
surpassing our policy target of 10 per cent, 
with efficient investigations and timely 
corrective actions contributing to this success. 
However, total accidents remained in line with 
prior year.
Proactive hazard spotting across the Group 
increased by 14 per cent year on year, however, 
near misses increased by 12 per cent. 
Our newly introduced ‘Step Back and Take 5’ 
assessments are significantly reducing 
accidents at participating sites. The initiative 
encourages our H&S managers to assess 
site layouts, working environments and 
housekeeping to better evaluate risks 
and determine if safety protocols can 
be improved upon.
We hold a monthly Risk and Opportunities 
Forum where representatives from our sites 
share learnings and successful practices, 
fostering a culture of collaboration and 
continuous improvement. Networking with 
organisations like the Chill Food Federation 
also allows us to share best practices across 
the food sector. 
A recent deep dive audit assessed our H&S 
systems and processes, identifying only minor 
issues but offering positive feedback overall, 
reaffirming our strong commitment to safety 
and continuous improvement across all levels 
of the business.
Compliance and audits
The use of Quor for all H&S reporting has 
made our processes entirely paperless, 
allowing us to gather accurate, real-time data, 
including for risk assessments. This transition 
has enabled timelier and more precise 
reporting, with streamlined data analysis 
driving continuous improvement.
Our commitment to green audits remains 
strong, with 76 per cent of sites achieving a 
score of over 90 per cent. At the year-end, 19 
sites were accredited to the ISO45001 Health 
and Safety management system. We have 
implemented stricter site audits to ensure full 
alignment with standards, and additionally, 
we conduct gap analysis audits to support the 
smooth onboarding of new sites, ensuring that 
all locations meet our high H&S expectations.
Training and upskilling
This year, we have focused on making training 
more interactive and engaging, ensuring that 
all sites benefit from innovative training systems 
designed to improve efficiency. As part of this, 
we have developed bespoke training videos 
tailored specifically to our manufacturing sites, 
which include site-specific content. 
These videos have been integrated into our 
induction process to ensure that consistent 
and relevant messaging is delivered to new 
employees, helping them understand the 
unique safety requirements of each site.
A key focus of Cranswick’s three-year H&S 
strategy is behavioural safety, which is an 
important part of transforming our Company 
culture. At the heart of this initiative is the 
creation of Cranswick’s own ‘B-Safe’ 
behavioural safety programme, designed to 
promote safety awareness and responsibility 
at all levels. As part of this initiative, our senior 
leadership team is conducting maturity 
assessments, using a bespoke staff survey 
to evaluate safety practices across our sites. 
These assessments help us identify risky 
behaviours and shape focused actions to 
standardise safety practices across the Group. 
A benchmarking survey was launched at the 
end of the year and will allow us to further refine 
our approach and measure progress in creating 
a uniform safety culture across Cranswick.
GOURMET PASTRY 
WINS PRIZE
We were delighted to see our Gourmet Pastry 
team win the risk reduction by Design Award 
at the MSD Design Awards 2024, sponsored 
by the UK’s Health and Safety Executive (‘HSE’) 
and the Chartered Institute of Ergonomics and 
Human Factors.
The new hopper topper implemented by the 
team has significantly reduced manual handling, 
eliminated strain on the lower back and wrists, 
and improved overall safety for our operators. 
Previously, operators manually decanted 
18kg trays of pie filling, causing awkward 
postures and repetitive strain injuries. The new 
system involves the use of a pump to transfer 
filling directly into the hopper, thus eliminating 
the need for lifting buckets and climbing steps. 
OUR PEOPLE CONTINUED
CUSTOMERS AND CONSUMERS
Key actions taken 
•	 We invested in new product development 
to maintain competitiveness and address 
evolving consumer trends.
•	 We focused on integrity audits within 
our supply chain to ensure assurance 
to customers and consumers regarding 
the authenticity of materials used in 
our products.
Why we engage
Regular engagement allows us to build 
trustworthy and long-lasting relationships and 
to deliver innovative, high-quality products.
How the Company engages
•	 We foster cross-functional collaboration 
through our product development, technical, 
agricultural, and sales teams to maintain 
consistent and responsive communication 
with customers.
•	 We gather valuable insights by conducting 
online surveys, enabling customers to share 
feedback directly and conveniently.
•	 We strengthen relationships through in-store 
interviews, which provide opportunities for 
face-to-face engagement and meaningful 
conversations with customers 
and consumers.
•	 We maintain high standards through regular 
customer audits, both scheduled and 
unannounced, reinforcing transparency 
and trust. 
•	 We facilitate targeted discussions by hosting 
focus groups, allowing us to collect detailed 
feedback on specific products and services.
How the Board engages
•	 The Board receives monthly updates on 
market insights to inform category plans 
and new product pipelines, aligning with 
consumer needs.
•	 Our Chief Commercial Officer (‘CCO’) 
maintains regular communication with key 
customers and provides Board updates 
on progress to date and any issues.
•	 The Board reviews updates on supply chain 
risk, identifying potential impacts on service 
levels, and exploring opportunities for 
collaboration with customers to mitigate 
any adverse effects.
•	 We maintained high service levels by 
ensuring timely order fulfilment and 
consistently meeting quality expectations.
•	 We upheld a strong reputation as a 
high-quality manufacturer by prioritising 
food safety and health and safety standards.
•	 We invested in automation and implemented 
factory performance improvements to enhance 
efficiency and operational capabilities.
We are working together with our customers and consumers to understand key 
demands and to further improve customer satisfaction. The key priorities for customers 
and consumers encompass high‑quality products and consistent service levels 
as well as socially and environmentally responsible purchasing decisions.
ENGAGEMENT AND ACTIONS (S.172)
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OUR STAKEHOLDERS
CONTINUED
Who we serve
Retail customers contributed the majority 
of our revenue (79 per cent in FY25) primarily 
through their own-brand ranges. Retail has 
been our strongest growth area this year, 
reflecting improving market conditions, with 
October recording the highest level of retail 
sales since the pandemic’s panic-buying period.
Consumers benefitted from increased choice, 
quality, and innovation, particularly through 
premium offerings like Finest and Taste the 
Difference brands. These, combined with 
‘price match’ initiatives and compelling loyalty 
card promotions, played a significant role 
in driving market growth.
Manufacturing sales, which accounted for 
12 per cent of our revenue, declined by 
2 per cent, as more raw material was allocated 
internally for pig meat and poultry production. 
The out-of-home food service market continues 
to contract, reflected in a 3 per cent decrease 
in the food service business this year, despite 
new business wins. We remain committed 
to investing in capacity and expanding our 
product portfolio to meet evolving customer 
demands, while delivering genuine value 
to consumers.
Exports represent 4 per cent of our 
revenue and the outlook is promising following 
reinstatement of the China export licence 
at our Norfolk primary processing facility 
after a four-year suspension.
Quality
We take pride in our reputation as a high-quality 
manufacturer, with a steadfast commitment 
to food safety and health standards.
Food quality and integrity remain top priorities 
for our customers, and the supply chain 
mapping undertaken by our procurement 
team has provided greater visibility into our 
supply chain. With supply chain resilience 
becoming increasingly important to customers, 
our transparent reporting on progress positions 
us as a trusted and reliable partner.
The Cranswick Manufacturing Standard 
(‘CMS’), implemented across all of our 
production sites, ensures automatic compliance 
with any new customer specifications 
or standards. This allows us to consistently 
reassure our customers of the safety, 
traceability, quality and provenance of our 
raw materials and manufacturing processes.
Our dedication to delivering exceptional 
service was recognised this year with the 
prestigious ‘Best Availability’ award from a 
key customer, awarded for maintaining service 
levels above 99.8 per cent. This award 
highlights the commitment our teams show 
to outstanding service and product quality, 
ensuring we consistently meet the needs 
of our customers.
Product innovation 
We have placed a strong emphasis on 
Cranswick’s unique differentiators by focusing 
on innovation, authenticity and flavour, 
particularly through our premium product 
offerings. Throughout the year, Cranswick’s 
chefs have developed an innovative array of 
premium products, earning recognition with 
numerous awards. Notably, our M&S Master 
Grill Tomapork was named the Best BBQ hero 
for entertaining (meat or fish) in the BBC Good 
Food Summer Taste Awards.
This year also saw an exciting collaboration 
with renowned chef Tom Kerridge as part 
of his new Gastropub range, where our 
products took centre stage. From heritage 
Duroc pork to our heritage gold ten-bone rib 
roast – offering tender, succulent pork with 
perfect crackling every time – we continue 
to deliver exceptional flavour and taste for 
every occasion.
Our commitment to exceptional products was 
particularly evident during the record-breaking 
Christmas trading season. In addition to 
supplying a record 78 million pigs in blankets 
and winning the Good Housekeeping award 
for the best pigs in blankets, the substantial 
investment in our asset base coupled with 
product innovation allowed us to drive growth 
in dedicated Christmas lines, with new products 
such as double-wrapped pigs in blankets and 
robot-packed charcuterie triple packs.
CUSTOMERS AND CONSUMERS CONTINUED
Health and sustainability
Health-focused messaging has been a central 
driver of our product development, with a 
strong emphasis on protein as a vital part of 
a balanced diet. Consumers are increasingly 
prioritising healthier food options and seeking 
to reduce their consumption of ultra-processed 
foods (‘UPFs’). 
Our pork and poultry product ranges provide 
more natural, minimally processed options 
that are rich in essential vitamins and minerals. 
We are placing particular emphasis on 
communicating the health benefits of our 
products to consumers, and have already 
made significant progress in simplifying 
and improving the ingredient declarations 
required for our products.
Innovative solutions
We are dedicated to driving progress 
with innovative solutions that address the 
challenges faced by both consumers and 
retailers. A key priority is extending the shelf 
life of fresh and chilled products. This year, 
we have partnered with our retail clients 
to explore natural preservation methods using 
beneficial bacteria, with the goal of extending 
shelf life by up to 50 per cent. These trials 
demonstrate our commitment to delivering 
advanced, sustainable solutions that meet 
the evolving needs of the market.
Reducing food waste is a shared objective, 
and we are leading the charge with 
cutting‑edge technology. By integrating 
AI and machine learning, we have deployed 
thermal imaging cameras to inspect seal 
integrity on production lines. This allows us 
to identify defective packs before they reach 
supermarket shelves, dramatically reducing 
store waste. 
Early trials have yielded positive results, and we 
are now collaborating with retailers to expand 
this technology across additional sites.
In addition, we are revolutionising food 
quality control through the use of virtual 
labs for real-time microbiological monitoring. 
By combining digital tagging and traceability 
technologies, we ensure that food remains 
fresh throughout the entire supply chain, 
all without compromising the packaging. 
This breakthrough not only helps preserve 
the quality of products but also contributes 
to reducing waste at every stage of the process.
Our groundbreaking work has earned us the 
prestigious Supply Chain Excellence Award 
at the 2025 Food Manufacturing Excellence 
Awards, recognising our unwavering 
commitment to innovation and sustainability. 
We are not simply adapting to the industry; 
we are leading it, continuously setting new 
standards in food technology and sustainability.
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PRODUCERS AND SUPPLIERS
Key actions taken 
•	 We strengthened supply stability and food 
security by expanding farming operations 
that supported resilient, UK-based sourcing.
•	 We improved supply chain visibility 
by mapping our direct and indirect meat 
suppliers and began extending this approach 
to ingredient suppliers.
•	 We supported shared progress by engaging 
regularly with suppliers to understand their 
sustainability journeys and align on 
common goals.
•	 We promoted innovation by launching 
nature-based supply chain solutions 
that enhanced carbon sequestration 
and biodiversity. 
•	 We continued to undertake supplier audits 
to ensure the safety, traceability, quality 
and provenance of raw materials and 
ingredients, while working with suppliers 
to maintain animal welfare standards.
•	 We maintained operational resilience 
by staying in close contact with critical 
suppliers to identify emerging risks and 
ensure appropriate mitigations were 
in place.
Why we engage
•	 Suppliers play a pivotal role in our 
operations, making them essential 
partners in achieving our objectives.
•	 By actively involving them, we integrate 
common principles and practices 
throughout the supply chain. 
•	 Our responsible sourcing commitment 
is solidified through close collaboration 
and partnerships with our suppliers.
How the Company engages
•	 We engage suppliers through regular 
surveys to gain insights into their 
experiences and satisfaction, ensuring 
open and constructive dialogue.
•	 We foster transparency and collaboration 
by using Sedex, a shared platform for 
ethical and responsible sourcing data.
•	 We strengthen partnerships by 
participating in industry events and 
forums that enable collaboration, 
networking, and shared learning.
•	 We build trust and ensure standards by 
conducting routine audits and site visits, 
reinforcing expectations and promoting 
continuous improvement.
•	 We promote ethical and sustainable 
practices through clear supplier policies 
that define standards and responsibilities 
across the supply chain.
How the Board engages
•	 The Board maintains oversight of Group 
performance and supply chain matters 
through regular discussions and updates 
at each meeting.
•	 It remains informed of supply chain-related 
risks via updates from the Audit and Risk 
Committee, ensuring alignment with the 
Group’s risk profile.
•	 The Board reviews reports on raw material 
sourcing, anticipated challenges, and 
mitigation actions to support continuity 
and resilience
•	 It oversees progress against our 
Responsible Sourcing strategy and 
commitments through regular reporting 
from the ESG Committee.
OUR STAKEHOLDERS
CONTINUED
By working closely with suppliers who share our values and beliefs, we can focus on food safety, 
technical integrity, provenance and, ultimately, produce high-quality products. Our key priorities 
include ensuring a responsible supply chain, fostering opportunities for additional growth, 
ensuring prompt payment, and maintaining fair terms and conditions.
ENGAGEMENT AND ACTIONS (S.172)
We collaborate with an extensive network 
of producers and suppliers to guarantee 
the reliability of food supply and create 
greater reliance throughout the supply chain. 
These partnerships underpin our shared 
commitment to trust, nutrition, quality, and 
excellence, while also embracing innovative 
low-carbon manufacturing practices.
Supply chain resilience
Amid global climate threats and geopolitical 
tensions, ensuring the resilience and security 
of our supply chain remains a top priority. 
Our Supply Chain Resilience Team meets 
quarterly to discuss emerging issues, address 
potential vulnerabilities and implement 
proactive contingency measures. This team 
brings together members from our technical, 
purchasing, and IT teams, ensuring we take 
a comprehensive approach to analysing our 
supply chain. Regular team meetings ensure 
timely issue resolutions, reinforcing our strong 
position with customers who increasingly 
prioritise supply chain resilience.
During the year, we have successfully mapped 
direct and indirect meat suppliers using the 
Quor supply chain mapping system, and we are 
now concentrating on ingredient suppliers. 
This new mapping system, which replaces 
the previous spreadsheet-based method, 
has received excellent feedback from retailers 
for enhancing supply chain visibility, and has 
positioned us to enable more rapid responses 
to industry alerts.
We also actively participate in Sainsbury’s 
Emerging Risk Forum, a collaborative platform 
where industry leaders come together to address 
and manage emerging risks. Through our 
involvement in the forum, we have been able to 
share insights and best practices with others, 
while gathering valuable insights and information 
on emerging trends and potential risks.
Responsible procurement
Ensuring food integrity and safety goes beyond 
our operations and reaches deep into our 
supply chains, encompassing social, ethical, 
and  environmental factors. We understand that 
acting responsibly as a business is only possible 
if our suppliers uphold the same standards. 
Cranswick’s commitment to ethical 
procurement not only strengthens our supply 
chain but also ensures that we meet the 
evolving expectations of our stakeholders. 
We hold our suppliers to high standards, which 
are detailed in our comprehensive supplier 
policy. This includes adherence to the Ethical 
Trading Initiative (‘ETI’) Base Code on labour 
practices, participation in Sedex Member 
Ethical Trade Audits (‘SMETA’) if operating 
in high-risk countries, sourcing certified palm 
oil and soya through reputable certification 
schemes, and measuring greenhouse gas 
emissions. For more information, please refer 
to our Group Sustainable Procurement Policy 
at www.cranswick.plc.uk.
We also expect our suppliers to strengthen 
their climate action commitments by measuring 
Scope 1, 2, and 3 greenhouse gas emissions. 
To support this, we have distributed ethical 
questionnaires throughout the year, working 
closely with suppliers to assess their Scope 1 
and 2 data, which helps improve the accuracy 
of our Scope 3 reporting.
Supply chain assurance	
Having increased the frequency of supplier 
audits last year, we have now placed even 
greater emphasis on food integrity in response 
to a recent industry incident of mislabelled 
Brazilian beef. We prioritise robust traceability 
and the authenticity of our ingredients by 
applying innovative technology. For example, 
we are verifying the authenticity of herbs and 
spices used in our production process using 
a handheld device developed by BIA Analytical 
in partnership with Queen’s University.
Maintaining our commitment to food safety is 
paramount, which is why we have adopted the 
Cranswick Manufacturing Standard (‘CMS’), 
our comprehensive quality management 
system that complies with British Retail 
Consortium Global Standards and major 
retailer requirements. Now updated to version 
two, the CMS incorporates learnings from 
audits completed in the previous years.
Currently 877 out of our 933 total suppliers 
are  registered on Sedex, including all direct 
suppliers and 86 per cent of indirect suppliers 
(FY24: 88 per cent).
During the year, 1,488 supply chain audits were 
carried out to assure the safety, traceability, 
quality, and provenance of the raw materials we 
use. This compares to 687 audits in the previous 
year and is primarily due to new farms and the 
additional farm audits conducted during 
the year. 
Internal compliance 
Our internal auditing processes conform 
to our own Cranswick Manufacturing Standard 
(‘CMS’), as well as ISO14001, ISO45001 
and ISO50001 quality standards. 
17 of our production sites and 2 non-
production facilities were audited against 
the BRCGS Food Safety Standard, with one 
achieving an A rating, one receiving an AA 
rating, 14 earning an AA+ rating, and three 
attaining an A+ rating. 
Our goal is to remain transparent with our 
customers, sharing the challenges faced and 
the actions taken to mitigate the impact on their 
business, while also providing regular updates 
and proactive solutions to ensure continued 
support and minimal disruptions.
Internal governance
We carry out proactive intelligence audits, 
as well as targeted audits at specific sites, 
primarily to bolster the site support required 
and promote improvements across the Group 
through shared learnings of best practice.
At Group level, we have a Food Safety and 
Quality Committee, bringing together our 
heads of department for bi-monthly meetings, 
while our individual sites host their own local 
committees dedicated to enhancing food safety 
practices at their respective locations. 
During the year, we introduced structural 
changes to our governance framework, 
leading to procurement, sustainability 
and technical teams working together more 
closely than ever. This has enabled earlier 
issue detection, timely decision making, 
and more efficient action taking on major 
non-conformances.
Upskilling our teams
Our Technical, Sustainability, and Compliance 
teams undertake regular training, including 
monthly technical upskilling sessions. 
Colleagues receive training in areas such as 
auditing, inspection, food hygiene, safety and 
traceability, as well as technical, ethical, health 
and safety issues, and animal welfare.
To strengthen our internal capabilities further, 
we have appointed a Supplier Audit Manager, 
who is responsible for managing audits, closing 
non-conformances, and tracking certifications. 
We have also implemented new auditor-friendly 
processes, allowing teams to focus more on 
issue resolution than on documentation.
Animal welfare
At Cranswick, we are unwavering in our 
commitment to continuously improving 
animal health and welfare. Our industry-leading 
assurance standards are backed by a vertically 
integrated supply chain, and we regularly 
review and update our practices, incorporating 
new technologies and feedback from audits 
to enhance welfare outcomes that benefit 
both animals and the broader supply chain.
Animal welfare is fundamental to our 
Second Nature Strategy, as highlighted by 
our consistent ranking within the higher tiers 
of the Business Benchmark on Farm Animal 
Welfare (‘BBFAW’) for six consecutive years. 
By combining rigorous standards, data-driven 
assessments, technological innovations, 
and strong partnerships, we are resolute 
in our determination to uphold this benchmark 
in the years to come.
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During the year, Cranswick has participated 
in the Farming Assurance Review, which was 
jointly commissioned by the National Farmers’ 
Union (‘NFU’) and the Agriculture and 
Horticulture Development Board (‘AHDB’).
Read more about the Farming Assurance Review 
on page 67.
Caring for our pigs
Our integrated pig farms are strategically 
located near our processing sites to reduce 
transportation times and minimise stress on 
the animals. Investing in our integrated supply 
chain allows us greater control over key welfare 
factors. We currently have pigs reared across 
a combination of premium outdoor and 
high-quality indoor units.
Our pig lairages are designed to cater to 
the pigs’ natural curiosity and behaviours, 
creating peaceful, quiet spaces that are 
overseen by a full-time vet. 
During the year, we have also increased 
investment in flexible farrowing systems to 
provide more space and better conditions for 
sows and piglets during the farrowing process. 
As we expand the flexible farrowing system 
across other breeding sites, we will continue 
to advise and support the industry in the 
development of an indoor plus assurance 
standard for flexible farrowing. 
We place a strong emphasis on outdoor 
rearing for our pig herds, recognising that 
this approach also supports the scaling of our 
regenerative farming initiatives. One of our 
outdoor pig units serves as a biodiversity 
indicator farm for a major retail customer, 
showcasing the positive impact of sustainable 
farming practices on local biodiversity.
Each year, we update the Cranswick Pig 
Producer Standard, which emphasises the 
assurance standards we expect, guided by the 
‘five freedoms’ concept from the Farm Animal 
Welfare Council. 
Our risk rating system for producers, based 
on health and welfare outcomes, facilitates 
prompt and focused audits. These thorough 
assessments, carried out with minimal notice by 
experienced pig specialists skilled at identifying 
potential health and welfare issues, prioritise 
observing the pigs and their housing conditions 
over paperwork compliance. Immediate and 
comprehensive feedback means we can build 
collaborative improvement plans. Sharing and 
trending health and welfare information with 
a producer creates a performance incentive 
as they like to maintain levels below the 
Cranswick average, and invariably their vet 
becomes a key part of the improvement plan.
The Cranswick Pig Passport programme also 
offers comprehensive training and career 
development, upskilling current employees 
and supporting the recruitment, and training 
of, apprentices. 
SOUND TALKS 
IMPROVING WELFARE
We are using the innovative Sound Talks 
system to enhance the health and welfare of 
our pigs by analysing the sounds they produce. 
The technology interprets these sounds, 
providing real-time insights and enabling 
proactive management of their environment.
The system operates continuously, with 
microphones installed in pig housing capturing 
sounds around the clock without the need for 
human presence, saving time and resources. 
The captured sounds are analysed using 
advanced algorithms that identify patterns and 
anomalies, distinguishing between different 
types of sounds such as coughing, which may 
indicate respiratory issues. When Sound Talks 
detects any noises that deviate from the norm, 
it sends real-time alerts to farm managers, 
allowing for earlier treatment that can lead 
to less medication, including fewer doses of 
antibiotics, and better outcomes. The system 
also generates detailed reports on the sounds 
captured and analysed, providing valuable data 
to inform management decisions.
We have successfully implemented the Sound 
Talks system in several facilities, with initial trials 
showing promising results. We plan to roll 
out this technology to more sites, as part 
of our efforts to set a new standard in animal 
welfare management.
OUR STAKEHOLDERS
CONTINUED
PRODUCERS AND SUPPLIERS CONTINUED
AI4 ANIMALS 
INITIATIVE
We have partnered with Deloitte to implement 
a UK pilot installation of their AI4 Animals 
system, an innovative technology designed 
to enhance transparency and welfare 
monitoring within our supply chain in real time. 
This initiative uses artificial intelligence to 
analyse CCTV footage at our unloading ramps 
and lairage facilities, ensuring the efficient 
handling of pigs and identifying areas for 
improvement in welfare practices.
The technology addresses the challenge 
of manually reviewing large amounts of 
CCTV footage, which became a requirement 
in the UK in 2018 to ensure compliance with 
welfare regulations. The AI4 Animals system 
reviews the footage to detect deviations from 
expected handling practices. By extracting 
specific clips that show deviations, the system 
enables managers to focus on critical moments, 
improving both welfare and operational 
efficiency. Additionally, the system helps 
to identify bottlenecks and accurately 
counts pigs as they are moved off lorries.
This proactive use of technology underscores 
Cranswick’s commitment to setting new 
standards in animal welfare and 
operational transparency. 
FarmSense gets an upgrade
The FarmSense Project, funded by Innovate 
UK, is an ambitious artificial intelligence 
research and development initiative aimed at 
revolutionising pig husbandry. Employing 3D 
cameras installed at three of our sites, the 
system learns to automatically detect 
behavioural changes that could indicate 
problems, such as the angle of a pig’s tail 
suggesting a risk of tail biting, abnormal eating 
patterns, or the presence of disease before 
clinical signs are evident. This proactive 
approach allows for timely interventions, 
enhancing animal welfare and farm efficiency.
Caring for our chickens
Our fully integrated poultry model allows us 
to offer higher-welfare chicken to customers. 
We use the revolutionary NestBorn on-farm 
hatching system for all our eggs. This means 
that our chicks are born in a warm barn under 
stress-free conditions, with immediate access 
to shelter, feed, and water as soon as they hatch. 
This results in healthier and more robust birds, 
and calmer flocks, with improved immunity.
Our poultry sheds provide ample space for 
chickens to roam freely and are enriched 
with fresh bales, perches with toys, and 
windows that allow natural light to flood in.
Our sheds are equipped with climate control 
systems, enabling us to optimise the indoor 
temperature to suit the needs of our chickens 
year-round. Additionally, water misting systems 
ensure that the birds remain comfortable 
during periods of extreme heat in the 
summer months.
We rear all our chickens indoors to a standard 
that not only meets, but exceeds, Red Tractor 
core welfare standards. This year, we continued 
to transition all our poultry stocking densities 
to 30kg/m2, in contrast to the 38kg/m2 
recommended by the Red Tractor guidelines. 
This change has led to favourable welfare 
outcomes and performance improvements, 
with less competition at the feeders and 
water drinkers.
Antibiotic use
Our antibiotic use across our pig and poultry 
farms remains well below typical industry levels, 
with average antibiotic use across our six 
pig farming businesses at 49.8mg/pcu, 
and across our poultry farms at 13.2mg/pcu. 
Antibiotic usage has not improved during the 
year, as the UK-wide removal of zinc from feed 
in July increased disease pressure. However, 
the overall trend remains aligned with industry 
direction. We are board members of the Food 
Industry Initiative on Antimicrobials (‘FIIA’) and 
continue to collaborate with them on industry 
best practices in this field.
For more information on antibiotic use, please 
refer to our SASB disclosure on pages 49 to 51.
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NGOS AND PARTNERSHIPS
How the Board engages
•	 The Board regularly seeks updates on 
the outcomes from the meetings and 
consultations with key NGO representatives, 
which allows the Board to understand key 
concerns and integrate them into strategic 
decision making processes.
•	 Board members participate in industry 
events and forums where NGOs are present, 
fostering dialogue and partnership 
opportunities on shared objectives.
•	 By incorporating NGO feedback and 
recommendations into corporate policies 
and practices, the Board demonstrates 
its commitment to ethical and sustainable 
business practices.
Key actions taken 
•	 During the year, we have contributed 
towards setting policies that help 
to direct the future of the pork and 
poultry industries.
•	 We transitioned to full mass balance 
RTRS-certified soya across our pig and 
poultry farming businesses, achieving this 
one year ahead of our policy commitment.
Why we engage
Close collaboration with NGOs allow us to help 
set policies and improve industry standards.
How the Company engages
•	 We foster collaboration by actively 
participating in steering committees, industry 
groups, and boards alongside NGOs to 
address shared priorities.
•	 We strengthen partnerships by trialling new 
sustainability standards with NGO input, 
supporting the development and 
implementation of best practices.
•	 We promote dialogue by engaging with 
NGOs at industry events, enabling 
meaningful conversations on key 
environmental and social issues.
•	 We enhance transparency by using digital 
platforms and social media to share updates 
and relevant information with 
NGO stakeholders.
•	 We demonstrate responsiveness 
by integrating NGO feedback and 
recommendations into corporate policies, 
aligning our approach with ethical and 
sustainable principles.
OUR STAKEHOLDERS
CONTINUED
We work with various non-governmental organisations (‘NGOs’) including the 
Agricultural and Horticultural Development Board (‘AHDB’), the British Poultry Council (‘BPC)’, 
Waste and Resource Action Programme (‘WRAP’) and the Red Tractor.
ENGAGEMENT AND ACTIONS (S.172)
Our strong connections within the food 
industry enable us to spark innovative ideas 
and drive meaningful actions that are 
essential to achieving the sweeping changes 
required to create a truly sustainable food 
system. Our collaborative initiatives not only 
set high industry standards but are also 
designed to deliver outcomes that facilitate 
a proactive, forward-thinking approach.
Collective actions, global challenges
We actively engage with many  
non-governmental organisations (‘NGOs’) and 
strategic partners. These collaborations allow 
us to share our experience, exchange invaluable 
insights, test innovative solutions, and work 
together to promote new industry standards. 
These joint efforts are focused on addressing 
pressing global challenges that require 
collective action rather than isolated efforts.
Tackling deforestation
As active members of the UK Soya Manifesto 
(‘UKSM’), we are committed to ensuring the 
importation of soya that does not contribute 
to deforestation or land conversion. By the end 
of 2024, we transitioned to full mass balance 
RTRS-certified soya across our pig and poultry 
farming businesses, achieving this one year 
ahead of our policy commitment. We are also 
supporting the Agricultural Industries 
Confederation (‘AIC’) in developing a new 
module for conversion-free soya, in line with 
the EU Deforestation Regulation. 
Our involvement extends to being members 
of the UK Roundtable on Sustainable Soya 
and the Soya Transparency Coalition, where 
we collaborate with global initiatives focused 
on zero deforestation. Through partnerships 
such as the UKSM, we are working with various 
agricultural sectors to ensure that all soya 
shipments to the UK will be deforestation 
and conversion-free in the future. Additionally, 
we have pledged support for the Cerrado 
Manifesto, led by the FAIRR Initiative, which 
advocates for an end to deforestation in Brazil’s 
Cerrado region.
Driving decarbonisation 
We are exploring the use of hydrogen 
technology to manage slurry emissions and 
reduce our environmental impact. We were 
involved with the PigProGrAm trial run by 
AHDB and Leeds University. This programme 
used slurry from Cranswick pigs, separating 
the manure and capturing the ammonia to then 
be turned into hydrogen. By mapping all our 
farms using the industry-leading water filter, 
working with The Rivers Trust and working with 
Red Tractor to improve industry standards, 
we aim to mitigate the impact of agriculture 
on river catchments.
Carbon Inset Pilot Scheme
Our two-year Carbon Inset Pilot Scheme, 
working in collaboration with Hutchinson 
Technology and AgriSound, is a trailblazing 
initiative in the industry. The initiative focuses 
on integrating nature-based solutions within 
Cranswick’s supply chain to reduce carbon 
emissions. Our aim is to enhance regenerative 
agriculture by improving carbon sequestration 
in soils and to increase biodiversity across 
our farms. 
Having been awarded Innovate UK funding 
for the project, our goals include building trust 
and transparency, using the positive carbon 
and biodiversity aspects of our farming 
operations to contribute towards our Net Zero 
livestock objective. Using Hutchinson’s Omnia 
Terramap technology and AgriSound’s 
bioacoustics listening technology, we are able 
to build a clearer picture of the biodiversity 
levels and activity on Cranswick farms. 
The scheme leverages our vertically integrated 
agricultural supply chain instead of relying on 
external carbon offsetting schemes. It is being 
trialled across multiple independently owned 
sites, offering additional income to farmers by 
financially incentivising carbon sequestration 
and biodiversity enhancement on their land. 
The project underscores Cranswick’s 
dedication to developing sustainable and 
regenerative agricultural practices to mitigate 
carbon emissions. By sharing the scheme’s 
blueprint with the wider agri-food industry, 
we hope to set a new standard for sustainability.
Farming Assurance Review
The Farming Assurance Review is a 
collaborative initiative between the National 
Farmers’ Union (‘NFU’) and the Agriculture 
and Horticulture Development Board (‘AHDB’). 
Its goal is to ensure that farm assurance 
schemes effectively meet the needs of farmers 
and the wider industry, gathering input from 
various stakeholders, including farmers, 
growers, merchants, and processors. 
The review identified eight key areas for 
improvement, such as reducing the audit 
burden on farms, leveraging technology to 
enhance farm assurance, and adopting a more 
risk-based approach to auditing.
At Cranswick, we fully support these 
recommendations and have incorporated them 
into our own practices. We agree that audits 
should be fewer and more risk-focused, 
making better use of available technology. 
Our Cranswick Pig Standard, which includes 
the Cranswick Welfare Assessment and 
Integrity Audit, enables us to assess all 
producers entering our supply chain using 
production data on health and welfare 
outcomes. For example, we can identify pigs 
with significant fight marks or signs of tail biting, 
which may indicate underlying management 
challenges on the farm. Traditional assurance 
schemes do not have access to this valuable 
data, placing us in a stronger position to assess 
producers more accurately. However, despite 
our support for a more focused audit approach, 
we have carried out a higher number of audits 
this year due to the addition of new farms and 
an increase in supplier-driven audit requests.
While we continue to recognise the importance 
of independent audits, such as those provided by 
Red Tractor, we believe there is an opportunity 
to streamline other schemes. Our focus will 
remain on building trust through our risk-based 
auditing process and reducing the need for 
additional audits wherever possible.
Reducing food and plastic waste
We are committed to addressing the issue of 
plastic waste on a large scale through our work 
with multiple stakeholders as part of the UK 
Plastics Pact, which is led by the Waste and 
Resources Action Programme (‘WRAP’). 
We are also proud members of the On-Pack 
Recycling Label (‘OPRL’) scheme, a UK-based 
initiative dedicated to improving recycling rates 
and reducing plastic waste. Their experts offer 
invaluable assistance and resources to help us 
tackle the intricacies of packaging recyclability.
As a strategic partner of WRAP, Cranswick 
was involved in this year’s Food Waste Action 
Week in March 2024, organised by their Love 
Food Hate Waste initiative. Our involvement 
in the Action Week included promoting the 
campaign’s theme, ‘Choose What You’ll Use’, 
which encouraged consumers to buy loose 
fruit and vegetables to avoid over-purchasing 
and subsequent food waste. We are also active 
signatories of high-level coalitions such 
as Champions 12.3 and Courtauld 2030, 
which focus on reducing food waste across 
the supply chain.
Alongside our work with suppliers and retailers 
to tackle packaging waste within our value 
chain, our people have continued to reduce 
plastic pollution off-site this year by teaming 
up with local charities to attend litter picking 
events at beaches on the East Yorkshire coast.
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OUR STAKEHOLDERS
CONTINUED
Sustainable farming
In collaboration with food producers, charities, 
and community organisations, we safeguard 
vital agricultural resources. Soil health plays 
a crucial role in mitigating climate change 
locally and globally. Livestock plays an 
important role in regenerating soil by 
incorporating their dung naturally where they 
are, or pig and poultry manure from indoor 
systems can be used to fertilise soil for nearby 
crops, reducing the need for synthetic 
fertilisers. By integrating manure from our pig 
operations into surrounding soils, we enhance 
nutrient levels and organic matter. Over time, 
this improves water retention, making soil more 
drought-resistant and maintaining crop yields. 
Two-thirds of our poultry manure goes direct 
to power generation, adding value and 
mitigating risk.
Read more about our approach to regenerative 
agriculture on page 36.
Improving welfare outcomes 
across the industry
We engage with numerous industry bodies 
and assurance schemes and are committed 
to shaping robust company policies and future 
animal welfare standards that uphold the 
integrity of the meat industry. We have forged 
a close alliance with Red Tractor and actively 
contribute to DEFRA’s Animal Health and 
Welfare Pathway, an initiative that seeks to 
develop welfare standards and offer financial 
support in response to shifting UK Government 
agricultural policies.
Our dedication to animal welfare is evidenced 
by our deep involvement in various industry 
assurance schemes and groups. Our Technical 
Director actively participates in the British 
Meat Processors Association’s Animal Welfare 
Committee, and our Director of Agricultural 
Strategy sits on the Red Tractor Pig Board and 
serves as a director on the board of the National 
Pig Association. Cranswick is also an active 
member of the Agriculture and Horticulture 
Development Board, where our presence 
at both board and committee levels allows 
us to influence the direction of the industry.
For more details, see our Animal Welfare policy 
at www.cranswick.plc.uk.
NGOS AND PARTNERSHIPS CONTINUED
How the Company engages
•	 Supports food bank donations, contributing 
to local efforts to alleviate hunger and 
support vulnerable individuals and families.
•	 Collaborates with local schools and universities, 
providing educational opportunities, 
mentorship programmes, and resources 
to support student development.
•	 Offers employment opportunities to 
members of the community, promoting 
economic growth and stability.
•	 Participates in local projects aimed at 
improving infrastructure, environmental 
sustainability, and community wellbeing.
•	 Organises charity fundraising events 
and initiatives, mobilising employees and 
community members to support causes 
that positively impact the local area.
How the Board engages
•	 The Board receives reports on the 
key initiatives considered by the ESG 
Committee and the activities of the 
Cranswick Charitable Trust from members 
of the Senior Management Team.
•	 Climate-related issues are integrated 
into the Group’s long-term strategy, 
informing investment decisions made 
by the Board.
Key actions taken 
•	 We continue our partnerships with 
a number of organisations, such as 
FareShare, through which we assist 
people in need, tackle food poverty, 
and support communities.
•	 We engaged with local authorities 
and communities, considering different 
stakeholder views when assessing 
significant capital projects.
•	 We are also involved in various local 
projects to provide sponsorship, 
education, mentoring, and employment 
opportunities to those in need within 
our communities.
Why we engage
•	 Through cooperation with local 
communities, we create greater social, 
environmental and economic value. 
•	 As a food manufacturer, we recognise 
the significance of our manufacturing 
operations’ impact on the environment. 
Our Second Nature strategy allows 
us to measure and manage our carbon 
footprint, aligning with our Net Zero goals.
•	 We are dedicated to empowering 
individuals to advocate for their beliefs. 
Through the Cranswick Charitable Trust, 
we are committed to further supporting 
communities in need.
OUR COMMUNITIES
We believe that the long-term success of our business is closely tied to the success 
of the communities in which we operate. Local communities have an expectation 
that businesses operate ethically, safely and sustainably, as well as contributing 
to the further development of a local area. 
ENGAGEMENT AND ACTIONS (S.172)
Inspiring the Next Generation - proud to support the launch of Holderness Academy’s new Careers Hub
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We have a proven history of making a positive 
impact on, and strengthening resilience in, 
the communities where we operate. 
We collaborate with various organisations 
and charities to support worthwhile causes 
through fundraising, product donations, and 
volunteering efforts, while also providing 
people with education and meaningful 
employment opportunities.
Supporting our communities
With so many people facing ongoing 
financial and social challenges, Cranswick 
has continued to support our communities 
this year through the redistribution of food, 
and support for education and outreach 
initiatives. Working together, and alongside 
local and national partners, we have the 
ability to make a real difference to those 
who really need us.
In 2024, Cranswick continued its 
long‑established partnership with FareShare, 
a leading UK food redistribution charity, 
to help reduce food waste and support those 
in need. Through their ‘Surplus with Purpose’ 
scheme, we donated 1.8 meals in the 
year to vulnerable people. This initiative 
not only alleviates hunger but also promotes 
sustainability by ensuring surplus food reaches 
vulnerable communities rather than going 
to waste.
Throughout this year, we have redirected 
some of our redistribution efforts, with 
Company Shop’s network of membership-
based stores across the UK now receiving a 
larger portion of the surplus food we supply. 
We believe that food redistribution is crucial 
for fostering economic stability and improving 
health outcomes within communities. 
Cranswick’s involvement in both of these 
schemes demonstrates our commitment to 
building a more equitable and resilient society.
On a local, smaller scale, we make many 
individual donations from all of our sites 
throughout the year to worthy causes. 
We donated £1,000 to the Hessle & Anlaby 
Food Bank in East Yorkshire, which supports 
over 100 families and individuals. The donation 
came after a power cut caused the loss of all 
their frozen food, which they rely on to 
supplement tinned goods and fresh produce. 
This incident underscored the importance of 
community solidarity and the willingness of 
individuals and businesses to come together 
in times of need.
We also continue to support the ‘Chop and 
Change’ lunches at Ganton School, Hull – 
a successful initiative that helps students 
develop their culinary skills. As part of the 
Industry Chefs into Schools programme, 
the event provides hands-on experience 
in cooking and hospitality. Students are 
mentored by chefs and industry professionals 
from Cranswick and also gain valuable 
front-of-house experience by serving 
meals in a restaurant-style setting.
In Milton Keynes, we remain actively 
engaged with local communities by offering 
apprenticeships and training opportunities, 
supporting homeless charities, encouraging 
employee volunteering, and working with 
local organisations to create pathways into 
employment. In recognition of our Charitable 
Giving Initiative, which allows employees to 
donate directly from their salaries, our Milton 
Keynes colleagues received silver and gold 
awards from Payroll Giving.
Elsewhere, we were proud to see Cranswick 
Country Foods Ballymena win the Involvement 
in the Community Award at the Ballymena 
Business Excellence Awards, while Valley Park 
was recognised at the Barnsley and Rotherham 
Business Awards 2024, winning in the 
‘Business Community Impact’ category.
Other charitable support 
and fundraising
We support a wide range of charities across 
the Group, with a strong emphasis on employee 
volunteering to help raise money for good 
causes. For example, our Sutton Fields team 
participated in several charitable activities 
this year, including a volunteering session 
at the PATT (‘Plant a Tree Today’) Foundation 
in Preston and assisting at the FareShare 
Hull & Humber redistribution warehouse. 
They also organised a litter pick and carried 
out their fourth annual beach clean in 
partnership with the Yorkshire Wildlife Trust.
This year, our colleagues collectively raised 
more than £40,000 through various 
fundraising activities, including Mental Health 
Awareness Week fundraisers, charity bike 
rides, a handmade doll raffle, a Christmas 
jumper day, bake sales, and other raffles. 
The Porky Peddlers cycling team rode 
from London to Brussels, raising £3,141 
for GroceryAid. Cranswick’s Hull MKM 
Corporate Challenge, a team-based event 
where participants compete in the Hull 10K 
race, raised £1,905 for the Alzheimer’s 
Society and £1,725 for the Daniel Wilkinson 
Foundation. Additionally, a charity football 
match at Watton and Eye raised £8,250 for 
the East Anglian Children’s Hospice (‘EACH’) 
and the East Anglian Air Ambulance.
For the sixth consecutive year, we have 
retained our GroceryAid Gold Award 
Supporter status. Achieving this recognition 
requires participation in a variety of activities 
across the three key pillars: Awareness, 
Fundraising, and Volunteering. Two of 
our management team also serve on the 
GroceryAid committee, helping to further 
raise awareness of its work.
Cranswick Charitable Trust 
The Cranswick Charitable Trust (‘CCT’) 
is a grant-making charity governed by a 
dedicated Board of Trustees, independent 
of our Company. It serves as a focal point for 
our charitable giving and addresses numerous 
requests for support. Throughout the year, 
CCT has remained focused on supporting 
a range of charitable causes, particularly 
those related to food poverty, education, 
and children’s welfare.
Among the most significant donations, 
Barnardo’s received £100,000 to support its 
ongoing efforts to help vulnerable children 
and young people, providing services such as 
fostering and adoption, mental health support, 
and assistance for children with disabilities. 
A further £100,000 was donated to Yorkshire 
Children’s Charity, which helps disadvantaged 
children across Yorkshire, particularly those 
facing challenges due to disability, ill health, 
or financial hardship.
In addition to these major contributions, 
the CCT made numerous smaller donations 
ranging from £2,000 to £6,000 to various 
organisations addressing food poverty. 
Recipients included Cherry Tree Community 
in Beverley, East Yorkshire; Be Enriched, 
a South London food charity; Feast with Us, 
which transforms surplus food into nutritious 
meals for vulnerable people in London; and 
Jubilee Church Hall in Hull, a vital community 
hub. Further support was provided to Hull 
Women’s Aid, offering refuge accommodation 
for women and children fleeing domestic 
abuse; Oakfield School, a special education 
school in Kingston upon Hull, East Yorkshire; 
the Citizens Advice Bureau, which provides 
essential guidance and support; and Bury 
Hospice, delivering palliative and end-of-life 
care for patients and their families.
Beyond these contributions, the CCT has 
continued to support Ukrainian-focused 
charities, delivering much-needed aid in 
response to the ongoing crisis. It has also 
contributed to the World Central Kitchen, 
an international charity providing food relief 
in crisis zones, including Ukraine. Their efforts 
in the country have been particularly impactful, 
ensuring that families caught in frontline 
conflict areas receive essential food supplies 
during these challenging times.
OUR STAKEHOLDERS
CONTINUED
OUR COMMUNITIES CONTINUED
Educational outreach
We participated in regional agricultural 
shows, such as the Driffield Show and the 
Yorkshire Show, engaging with local suppliers 
and farmers as part of our support for the 
agricultural community in East Yorkshire. 
There were also opportunities to meet with 
adults and children from primary and secondary 
schools. Cranswick chefs prepared delicious 
food for guests to enjoy, such as our gourmet 
bacon sandwiches, taster plates of gourmet 
sausages, chicken, sausage rolls and BBQ pork 
ribs. They also put on cookery demonstrations 
throughout the days.
Cranswick continues to promote careers 
in agriculture through partnerships with 
schools, colleges, and universities, providing 
sponsorships, education, mentoring, 
internships and apprenticeships. Our people 
also visit local schools and offer students 
career advice.
During the year, we were pleased to award 
one student with the ‘Cranswick Agricultural 
Scholarship’ and two students with the 
‘Cranswick Agricultural Technical Scholarship’ 
at Harper Adams University, supporting the 
next generation of agricultural professionals.
We also support IntoUniversity, a national 
programme that creates opportunities 
for young people from disadvantaged 
backgrounds. Since opening in October 2022, 
the IntoUniversity Hull East has supported 
over 750 local children and young people 
through after-school study sessions, mentoring 
meetings, holiday clubs and their FOCUS 
programme, which inspires and supports 
ambition in Primary and Secondary 
school children.
>750 
local children and young people 
supported through the IntoUniversity 
Hull East after-school study sessions, 
mentoring meetings, holiday clubs 
and their FOCUS programme.
Farming Community Network (‘FCN’)
We have joined the FCN as a corporate 
sponsor, extending our support to both 
employees and suppliers. The FCN provides 
vital assistance to farmers facing mental health 
challenges, aligning with Cranswick’s 
commitment to the agricultural community.
As a voluntary organisation, the FCN relies 
on donations and grants to support farmers, 
farming families, and rural communities during 
challenging times. With over 400 volunteers 
across England and Wales, many of whom have 
strong agricultural ties, the network provides 
free, confidential support for a range of issues, 
including financial hardship, animal disease, 
mental health struggles, and family disputes.
We are proud to support the FCN, recognising 
the vital role that mental health and wellbeing 
play in the agricultural sector. Our sponsorship 
reinforces Cranswick’s commitment to 
sustainability and community engagement, 
ensuring that the agricultural community, 
which is an essential part of our supply chain, 
receives the help and resources it needs.
STRENGTHENING 
COMMUNITY 
ENGAGEMENT 
IN SUFFOLK
At Cranswick, we engage with local authorities 
and communities on planning applications 
and development projects. During the year, 
we have been involved in pre-planning 
application meetings for our proposed 
developments in Eye, Suffolk. We are planning 
a significant expansion of our poultry 
processing facility, which includes the 
construction of a new mill building and a 
reservoir, creating approximately 1,200 jobs.
We have been holding public consultations 
and discussions with local councils and 
statutory consultees to ensure transparent 
communication and to gather feedback. 
We believe the development will bring 
significant benefits to our business, local 
employment, and the environment, but we 
will always listen to, and seek to address, 
any concerns from the community.
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OUR SHAREHOLDERS
How the Board engages
•	 Hosts an Annual General Meeting (‘AGM’) 
to provide Shareholders with updates 
on Company performance, strategy, 
and governance matters.
•	 Approves the Annual Report and 
Accounts as well as Interim Results 
and any trading updates. 
•	 CEO and CFO facilitates personal meetings, 
virtual roadshows, and participation in 
conferences, providing opportunities for 
direct engagement and dialogue between 
Shareholders and the Board.
•	 Approves the allocation of capital within 
the Group.
•	 Senior Independent Director (‘SID’) is 
available if Shareholders want to raise 
concerns that normal channels have 
failed to resolve.
Key actions taken 
•	 We updated Shareholders regularly 
on current developments, with a 
primary focus on supply chain challenges, 
trading volumes, as well as customer 
and market trends. 
•	 Capital Markets Day was held in March, 
providing investors and analysts with 
an update on the Group’s long-term 
strategy, current performance, capital 
allocation, and expansionary capital 
investment projects.
•	 Throughout the year, discussions also 
covered additional key topics such as 
strategy for growth, investments, financial 
performance, environmental, social, 
and corporate governance (‘ESG’) strategy, 
targets, and reporting. 
•	 All Shareholders were invited to participate 
in the 2024 AGM. 
•	 Additionally, we maintained regular 
engagement with analysts to review 
business performance, provide guidance, 
and assess financial models.
Why we engage
Our aim is to educate Shareholders about the 
Group’s purpose and strategy, while yielding 
consistent returns over the long term.
How the Company engages
•	 Issues regular announcements and press 
releases to keep Shareholders informed 
about significant events and milestones.
•	 Maintains an informative website 
where Shareholders can access relevant 
information, including financial reports, 
corporate governance documents, 
and investor presentations.
OUR STAKEHOLDERS
CONTINUED
We focus on sustaining fair, balanced and honest relationships with our Shareholders 
as we strive to deliver the long-term success of Cranswick. 
ENGAGEMENT AND ACTIONS (S.172)
Our metrics 
AGM
The AGM will take place on Monday 28 July 2025 at the Mercure Hull Grange Park Hotel, Grange Park Lane, Willerby, Hull, 
HU10 6EA at 10.30 am. The Board welcomes the attendance and questions of Shareholders at the AGM, which is also attended 
by the Chairs of the Audit, Remuneration, Nomination and ESG Committees. We encourage Shareholders who cannot attend 
to vote by proxy on all resolutions proposed.
Annual Report
We publish our Annual Report and Accounts each year, which contains a Strategic Report, Corporate Governance section, 
Financial Statements and Shareholder Information. The report is available in paper format and online. We encourage 
Shareholders to opt for our online format to help reduce the amount of paper we use.
Investor days
We hold periodic investor days at facilities where there has been significant development and investment, when investors 
are given the opportunity to tour the relevant site and receive presentations from the wider management team.
Press releases
We issue press releases for all substantive news relating to the Group’s financial and operational performance, which can 
be found on our website at www.cranswick.plc.uk.
Results 
announcements
We release full financial and operational results at the interim and full-year stage in November and May respectively.
The Group also releases a trading update at the first and third quarter with reduced disclosure. The interim and  
full-year results are accompanied by presentations by the CEO, CFO and CCO, which are also available on our website.
Website
Our website (www.cranswick.plc.uk) is regularly updated and contains a wide range of information relating to the Group. 
The Investor section includes our investor calendar, financial results, presentations, Stock Exchange Announcements and 
contact details. Shareholders can make enquiries through our website, which the Company responds to promptly.
Shareholder engagement themes
UK Budget impact
The Group has engaged with Shareholders in relation to the impact of the UK Budget in Autumn 2024 and, in particular, 
changes to National Insurance and the increase in the National Living Wage. Investors have been concerned about the impact 
of the budget on the financial performance of the Group and its ability to mitigate or pass on such increases. Investors are also 
concerned about the wider effect of such changes on the food sector and retailers, and the impact this may have on the Group’s 
markets. Further detail is discussed on pages 15 to 17 of the Chief Executive’s Review.
Climate change
During the year, we have consulted with Shareholders and a range of stakeholders in relation to a wide range of  
sustainability-related issues. These have included the Group’s approach to FLAG (Forest, Land, and Agriculture) and non-FLAG 
targets in conjunction with existing Science Based Targets initiative (‘SBTi’). These new targets would revise and supersede our 
current Scope 1, 2 and 3 short-term SBTi targets. Investors and other stakeholders have also been focused on the impact of 
proposed business developments and related planning applications proposed by the Group in East Anglia, in relation to which 
there has been significant public focus and comment. Further details are covered in the Strategic Report on pages 36 to 42 and 
the ESG Committee Report on pages 104 to 105.
Financial 
performance
The Group discussed its financial performance in meetings with institutional Shareholders and analysts with a focus on future 
investments for growth. Matters focused on included the Group’s further consolidation of its supply chain and, in particular, 
its acquisition of JSR Genetics and expansion into pig genetics, along with its plans for further investment into the poultry 
sector, which are covered in further detail in the Strategic Report on pages 30 to 33.
Remuneration
During the year, the Company consulted with institutional Shareholders on proposed changes to Directors’ remuneration, 
which focused on a review of the CEO’s remuneration to ensure that he was appropriately incentivised in line with the 
Group’s strategy. The Group also consulted with Shareholders in relation to the exercise of discretion by the Remuneration 
Committee in relation to ESG targets in the Group’s Long-Term Incentive Plan. Further details of consultation undertaken 
by the Remuneration Committee are set out in the Remuneration Committee Report on pages 115 to 139.
Shareholder engagement on a regular basis 
is important to us to capture and embrace 
feedback and ensure the Group responds 
to developing themes.
Individual Shareholders
The Group has a significant number of 
individual Shareholders, many of whom have 
been Shareholders for many years. The Group 
engages with individual Shareholders through 
our website and at the Annual General Meeting 
when a presentation, similar to the presentation 
made to institutional Shareholders, is made to 
those attending. The Company Secretary also 
coordinates communications with individual 
Shareholders to make sure that we respond 
appropriately to individual matters raised 
in conjunction with our registrars, MUFG 
Corporate Markets, where this relates 
to matters regarding shareholdings. 
Institutional Shareholders
The Group engages with institutional 
Shareholders through regular meetings. 
Presentations are made by the Chief Executive 
Officer, the Chief Financial Officer and the 
Chief Commercial Officer to analysts and 
institutional Shareholders on the half-year 
and full year results and on Company strategy. 
We also held an investor day in March where 
investors had the opportunity to hear about 
developments in the Group and to engage 
with our wider management team. During 2024, 
the Chief Executive and Chief Financial Officer 
also undertook an investment roadshow to US 
investors and participated in UK and European 
investor conferences to promote the Group. 
The Chairman, Chief Executive Officer and 
Chief Financial Officer discuss governance 
and strategy with major Shareholders from time 
to time. The Senior Independent Director and 
Committee Chairs are also available for direct 
meetings with Shareholders where required. 
Significant matters relating to the trading 
or development of the business are 
disseminated to the market by way of Stock 
Exchange announcements.
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EFFECTIVE RISK MANAGEMENT
Effective risk management is key 
to delivering the Group’s strategic 
objectives. Our established 
Risk Management Framework 
identifies, assesses, and prioritises 
risks, enabling us to mitigate 
potential impacts and identify 
emerging opportunities. 
The Group adopts a structured and mature 
approach to risk management, ensuring 
that a systematic and planned process 
for identifying, assessing, prioritising, 
mitigating and monitoring risks is taken 
throughout the business.
The Group’s Risk Management Framework 
involves a top-down approach to identify 
principal risks and a bottom-up approach 
to identify operational risks. Our culture 
of effective risk management focuses on 
balancing risk and reward, which is determined 
by assessing the likelihood and impact of risks 
in line with the Group’s risk appetite statements. 
The Group has an embedded risk management 
IT system and a dedicated Risk and Internal 
Audit team who facilitate the risk management 
process by offering support to management 
teams to ensure a consistent application 
of the Risk Management Framework and its 
supporting processes across the business.
The Board conducts an annual review 
of the Group’s principal risks and receives 
regular updates on key emerging risks, 
risk trends and the actions taken to mitigate 
risks. The Group Risk Committee reviews risks 
during the intervening periods and met four 
times over the course of the year.
To achieve our strategic objectives and 
support the sustainable growth of the 
business, effective risk management 
is essential. 
The Board oversees the Risk Management 
Framework to ensure the Group has suitable 
mitigation strategies in place for its key risks. 
This responsibility is delegated to the Group 
Risk Committee, chaired by the Chief Financial 
Officer, and includes key internal stakeholders 
such as Directors, Executive Directors, Heads 
of Departments and the Head of Risk and 
Internal Audit.
The Audit Committee receives additional 
assurance on the Group’s Risk Management 
Framework and internal control system through 
the work of the established Risk and Internal 
Audit team. Throughout the year, the Risk and 
Internal Audit team conducted a series of 
reviews across the Group, including in-depth 
risk reviews on several of the Group’s principal 
risks, and found no significant issues or 
weaknesses in the Risk Management 
Framework or internal control system.
Lines of defence
1ST LINE
OPERATIONAL 
MANAGEMENT
Risks are managed daily by site 
management and operational 
teams, who establish policies and 
procedures to implement a robust 
control framework
2ND LINE
GROUP FUNCTIONAL TEAMS 
INCLUDING COMMITTEES 
AND THE BOARD
Group functional teams monitor key 
risks to assess the effectiveness 
of the first line of defence, manage both 
current and emerging risks, and adapt 
to changes in the risk landscape
3RD LINE
RISK AND INTERNAL 
AUDIT TEAM
Risk and Internal Audit offers objective 
and independent assurance on 
the internal control framework 
by identifying weaknesses and 
recommending corrective actions
Top-Down
Bottom-Up
BOARD
Accountable for approving the principal risks, establishing 
the tone, and shaping the risk management culture 
as outlined in the Group’s risk appetite statement
AUDIT COMMITTEE
Provides assurance to the Board that an effective system 
of integrated governance, internal control and risk 
management is upheld within the Group
GROUP RISK COMMITTEE
Provides oversight and guidance to the Audit Committee 
and Board on current and potential emerging risks, 
along with mitigation strategies
OPERATIONAL MANAGEMENT
Implements site-level risk management processes to ensure 
risks are properly identified, mitigation actions are carried 
out and risks are effectively controlled
RISK AND INTERNAL AUDIT TEAM
Coordinates risk management activities and reports on 
the effectiveness of the Risk Management Framework. 
Provides assurance to the Audit Committee and Board 
that internal controls are robust and effective
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EFFECTIVE RISK MANAGEMENT
CONTINUED
Principal risks and uncertainties
The Group recognises that it is exposed to 
a variety of risks however, in common with 
other businesses, it focuses reporting on those 
with a high likelihood and significant near-term 
impact on strategic objectives, operational 
plans or reputational damage. The Board has 
undertaken a comprehensive assessment 
of risks that could compromise the Group’s 
business model, future performance, solvency 
or liquidity.
The risk assessment table on page 78 
provides a summary of the Group’s principal 
risks. A summary of mitigation strategies, 
actions, opportunities and alignment with our 
strategic enablers are available on pages 79 to 
82. In light of the upcoming changes to the UK 
Corporate Governance Code, during the year, 
the Group undertook a detailed review of its 
principal risks to ensure that, given the 
increased scale and complexity of the business, 
they all remain appropriate. While no new 
principal risks were identified, this review 
resulted in removal of the ‘Competitor activity’, 
‘Growth and change’ and ‘Adverse media 
attention’ principal risks, and refinement of 
the ‘Reliance on key customers’ principal risk. 
Further detail on this can be found in the 
‘Principal risk trends’ section on page 77.
Risk appetite
The Group determines its risk appetite in 
accordance with the UK Corporate 
Governance Code, which defines risk appetite 
as the nature and extent of risk that a business 
is prepared to accept in order to achieve 
its operational and strategic objectives. 
The delivery of the Group’s strategic objectives 
requires an appropriate balance between risk 
and reward, particularly when considering 
business acquisitions or capital expenditure, 
where a higher level of risk may be accepted 
to achieve strategic growth.
The Board have defined risk appetite 
statements for each of the Group’s principal 
risks using a five-point risk appetite scale, 
which aligns to our five-by-five risk scoring 
matrix. Our overall approach is to minimise risk 
and uncertainty, while recognising that some 
residual risk may be necessary and beneficial. 
In common with previous years, risk appetite 
statements have again proven to be an effective 
tool in facilitating risk discussions across 
the Group, ensuring that mitigating actions 
are appropriate and aligned with our 
strategic objectives.
Over the course of the year, a detailed 
refresh exercise took place to ensure our 
risk appetite statements remain appropriate. 
The ‘Health and safety’, ‘Food scares and 
product contamination’, and ‘IT systems 
and cyber security’ principal risks continue 
to sit at the lower end of the scale and should 
be reduced to a level as low as reasonably 
practicable. At the other end of the scale sits 
the ‘Reliance on key customers’ principal risk 
as the Group is willing to accept a reasonable 
level of risk in order to benefit from commercial 
opportunities. Furthermore, to strike a 
balance between retained risk and risk transfer, 
risks that can be partially mitigated through 
insurance, such as operational disruptions, 
have been identified and evaluated.
Emerging risks
Emerging risks are areas of uncertainty that, 
while not having a significant impact currently 
on the business, have the potential to impact 
in the future from both a risk and opportunity 
perspective. The Group monitors emerging 
risks throughout the year as part of its 
integrated Risk Management Framework, 
utilising a diverse range of sources including 
horizon scanning, in-house knowledge or 
expertise and support from external sources.
Key emerging risks identified during the year 
included: threats and opportunities presented 
by the fast paced development of artificial 
intelligence, emergence of Bluetongue Virus 
in UK cattle, poultry shortages as a result of 
changes to stocking density rules, interest 
rate uncertainty due to the increase in UK 
Government borrowing costs, the change to 
a Labour Government leading to new policies 
(e.g. the Employment Rights Bill), and 
geopolitical uncertainty caused by changes 
to US Government. Emerging risks continue 
to be discussed and reviewed by the Group 
Risk Committee and Board, with appropriate 
action taken when required to mitigate any 
potential impact.
Key areas of focus this year
Risk Management Framework
Risk identification is an ongoing process, with risk 
registers maintained at both Group (top-down) 
and operational (bottom-up) levels. As part of 
the risk assessment process, risk registers are 
regularly reviewed with both the gross risk 
and net risk being assessed and documented. 
To ensure consistent risk evaluation across the 
Group, a five-by-five risk scoring matrix is used 
to assess the likelihood and impact on key areas 
such as cash flow, share price, profit, operational 
disruption and reputational damage. During the 
year, the five-by-five risk matrix was reviewed 
and updated to ensure that thresholds 
remain appropriate. 
The Risk Management Framework is supported 
by a risk management IT system that enhances 
the quality and integrity of risk reporting, 
as well as the Group’s ability to respond 
quickly to both existing and emerging risks. 
Throughout the year, several in-depth risk 
reviews were carried out by the Risk and 
Internal Audit team to provide third-line 
assurance and ensure that risk assessments, 
controls and actions are appropriate and 
consistently documented within our risk 
management IT system.
During the year, an external maturity review 
of the Group’s Risk Management Framework 
was carried out by an external consultant 
resulting in an overall ‘mature’ rating being 
assigned. This indicates the presence of a 
formal Risk Management Framework with 
documented processes and consistent 
application across the Group. In the coming 
year, the Group will focus on implementing 
recommendations from this review to further 
enhance our Risk Management Framework 
together with progressing the upgrade 
of our risk management IT system and  
supporting processes.
UK Corporate Governance Code
In January 2024, the Financial Reporting 
Council released a revised UK Corporate 
Governance Code that requires businesses 
to make an assertation within their annual 
reports as to the effectiveness of material 
controls (both financial and non-financial) 
as at the balance sheet date. Our existing Risk 
Management Framework means that the Group 
has strong foundations in place to implement 
the changes and a comprehensive Corporate 
Governance Reform project has been 
underway during the year to ensure that we 
meet the requirements. In the coming year, 
the Group will carry out a test run as part 
of the project to ensure that the assessment 
of the effectiveness of the Group’s control 
framework is robust.
Managing major disruptions 
and uncertainties
In common with other businesses, the Group 
is vulnerable to IT system failures and cyber 
attacks. Although there have been no 
significant cybersecurity breaches during 
the year, there have been several incidents 
in the food industry and the Board remains 
mindful of the ongoing risks in this area due 
to the growing sophistication and evolving 
nature of these threats.
Other significant events such as the 
ongoing Russia—Ukraine conflict, change 
to UK Government, the outcome of the US 
Presidential election and the imposition of 
subsequent tariffs, animal activist disruptions, 
severe weather events and the resurgence 
of Foot and Mouth Disease (‘FMD’) continue 
to create challenges and uncertainties for 
the Group, particularly within our supply chain, 
operations and workforce. Additionally, 
economic uncertainty, inflation, and interest 
rate fluctuations are placing continued 
pressure on household budgets. 
The Group remains vigilant in monitoring 
these situations to maintain strong operational 
resilience and has implemented robust 
measures to identify and manage any 
potentially disruptive events that may occur. 
Business continuity remains a key mitigation 
for the Group as it ensures operational 
resilience during unexpected disruptions 
and events. The Group continues to enhance 
existing business continuity arrangements in 
conjunction with updating the crisis manual, 
and plans to stress-test these in the year ahead.
Disease and Infection within Livestock 
African Swine Fever (‘ASF’) and Foot and Mouth 
Disease (‘FMD’) are notifiable diseases that can 
affect pigs and, if found in the UK, they would 
significantly impact the Group’s operations and 
ability to export overseas for a sustained period 
of time. Cases continue to rise overseas, and 
despite UK border controls, the risk of ASF 
and FMD entering the country remains possible 
due to non-commercial and illegal imports. 
During the year, the Group maintained strong 
farm bio-security protocols and contingency 
plans, and continues to lobby industry bodies 
and the Government to introduce prompt 
legislation and operational guidance, the 
absence of which creates a significant risk 
to the Group and livestock industry.
Avian Influenza (‘AI’) is a notifiable disease 
in poultry and cases have continued to spread 
throughout the UK during the year. The Group 
has closely monitored the situation with 
frequent industry updates and communications 
being shared on a regular basis. Our poultry 
farms have maintained strong bio-security 
measures to help prevent the spread including 
restricting non-essential visitors and movement 
between sites and disinfecting vehicles 
before entry. 
Climate-related risks 
The Group’s ‘Climate change’ principal risk 
addresses both the physical risks arising 
from climate change and the transitional risks 
linked to the shift towards becoming a Net Zero 
business. The Group regularly reviews and 
monitors climate-related mitigation strategies 
and assurances.
The Risk and Internal Audit team maintain 
close collaboration with the Sustainability 
team as a cross-functional unit to ensure 
that all climate-related risks are continuously 
monitored at the Group Risk Committee. 
During the course of the year, the Group has 
integrated climate risks into the Group Risk 
Committee agenda and further aligned the 
TCFD risk matrix with the Group’s five-by-five 
risk matrix.
Our TCFD report outlines our key disclosures 
on the four areas recommended by TCFD: 
governance, strategy, risk management and 
metrics and targets, which can be found on 
pages 43 to 48. 
Principal risk trends
During the year, there has been limited 
material changes to the principal risk 
assessments however, the Group continued 
to monitor and assess risks in detail, while 
identifying areas where further mitigations 
could be implemented.
In addition, a detailed review of principal risks, 
completed over the course of the year, resulted 
in the removal or refinement of the following:
•	 ‘Competitor activity’ has been amalgamated 
into the ‘Reliance on key customers and 
exports’ principal risk due to being 
comparable in nature with similar controls 
and mitigations.
•	 Subsequently, ‘Reliance on key customers 
and exports’ has been updated to ‘Reliance 
on key customers’ to remove exports. 
Instead, exports are now considered in 
‘Disease and infection within livestock’ as an 
outbreak would impact our ability to export. 
In addition, the ‘Reliance on key customers’ 
risk has trended downwards during the year 
following the agreement of several long-term 
commercial deals.
•	 ‘Adverse media attention’ is now considered 
within each of the principal risks as a specific 
impact threshold.
•	 ‘Growth and change’ has been assessed 
to have a low impact on the Group and low 
likelihood of occurrence along with 
well-established mitigations being in place.
Whilst the risks removed are no longer 
considered to be principal risks to the Group, 
they continue to be managed as part of the 
wider Group Risk Management Framework 
within the Group and operational risk registers.
Key priorities for next year
The Group regularly assesses and enhances 
our risk management approach to identify 
new opportunities that support effective and 
informed decision making. Specifically, next 
year we plan to:
•	 Utilise a new co-source arrangement with 
a specialist third party and complementary 
artificial intelligence risk tool to conduct our 
rolling programme of in-depth risk reviews 
on key principal risks to ensure that risk 
assessments, controls and actions are 
appropriate and consistently documented 
in our risk management IT system; 
•	 Implement recommendations from the 
external maturity review of the Group’s 
Risk Management Framework to help 
develop existing processes. This includes an 
upgrade to the existing risk management IT 
system to further embed risk culture and 
reporting across the Group; and
•	 Adapt our approach to monitoring 
the effectiveness of the Group’s 
material controls, to ensure that 
processes and audit procedures align 
with the requirements of the updated 
UK Corporate Governance Code.
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PRINCIPAL RISKS AND UNCERTAINTIES
Risk assessment 
Principal risks
Risk owner
Comments
Trend
1
Disease and infection 
within livestock
Director of 
Agricultural Strategy
Disease remains our most significant risk with both ASF and FMD cases spreading 
in Europe, along with AI continuing to be prevalent within the UK and overseas
 
2
Labour availability 
and cost
Group HR Director
Labour pressures have eased slightly predominately due to the successful implementation 
of a Filipino butchers visa scheme within the Group. Potential implications of the upcoming 
Employment Rights Bill have been assessed and action plans set
 
3
Climate change
Head of Sustainability, 
Strategy and ESG
Climate Scenario Analysis has been refreshed during the year to ensure that 
climate-related risks remain appropriate, understood and managed
 
4
Reliance on key 
customers
Group Marketing 
Director
The recent agreement of several long-term contracts has increased business security 
and therefore, reduced the risk
5
Consumer demand
Group Marketing 
Director
Our product portfolio continues to perform well during the cost-of-living crisis with 
consumers switching to low-cost proteins
 
6
Recruitment and 
retention of key 
personnel
Group HR Director
Succession plans continue to be in place for all senior roles and are regularly reviewed
 
7
Health and safety
Head of Health 
and Safety
Robust processes are in place to manage health and safety risk, the Group is 
investing in projects across the business that will further enhance health and safety 
culture and behaviours
 
8
Interest rate, currency, 
liquidity and credit risk
Director of Group 
Reporting and 
Control
Borrowing facilities are managed centrally and remain appropriate
 
9
IT systems and 
cyber security 
Group IT Director
Although there have been no significant cybersecurity breaches during the year, 
the Group remains vigilant to the threat of a cyber attack, particularly in light of recent 
incidents in the food industry. The business continues to invest in initiatives that enhance 
the ability to detect, protect, respond and recover from a cyber security incident
 
10
Food scares and 
product contamination
Group Technical 
Director
The Group continues to invest into technological advancements to maintain an industry 
leading position for food safety and quality
 
11
Pig meat availability 
and price
Pork Procurement 
Director
Our integrated supply chain model provides supply chain security in this area 
 
12
Disruption to 
Group operations
Group Technical 
Director
Enhancements have been made to the Group crisis manual to ensure resilience during 
an incident and a simulation exercise is planned for the coming year 
 
Our principal risks have been arranged in order of highest to lowest risk score, based on an assessment of their potential impact and likelihood after 
mitigating controls, as shown below:
Risk trend key
Risk increased
Risk unchanged
Risk decreased
Strategic enabler key
Supply chain
Iconic and relevant products
Lean processing
Customer relationships
1   Disease and infection within livestock
Risk description and impact
The Group faces unique risks related 
to outbreaks such as African Swine 
Fever, Avian Influenza or Foot and 
Mouth Disease. These outbreaks 
could disrupt the supply of pig or 
poultry meat, hinder the movement 
of livestock or limit our ability to 
export, potentially affecting 
the Group’s operations and 
financial performance.
Strategic 
enabler
Oversight
Group Risk 
Committee
Mitigation strategy
The Group’s pig farming operations, 
along with other farms supplying 
third-party pig meat, are spread across 
multiple regions to avoid dependence 
on a single production area.  
The Group’s poultry flock is kept 
indoors, reducing the risk of disease. 
Strong vaccination and biosecurity 
measures are in place to minimise 
the risk of disease and infections within 
the Group’s pig and poultry farms.
Actions in 2024/25
•	 Vertical integration has reduced our 
biosecurity risk due to better control 
measures e.g. standardisation of 
strategic veterinary health plans.
•	 Continued to attend industry and 
Government meetings to raise 
awareness of disease risks.
Future actions 
•	 Continue building customer 
contingency plans in line with 
known legislation.
•	 Provide ongoing focus on rapid 
disease diagnostics by investigating 
latest technologies and their viability 
on commercial farms.
2   Labour availability and cost
Risk description and impact
The Group is subject to external 
political and economic pressures 
that can impact the availability and 
cost of labour or specialised skills. 
Failing to manage these factors 
could negatively affect the 
Group’s operations and 
financial performance. 
Strategic 
enabler
Oversight
Remuneration 
Committee
Group Risk 
Committee
Mitigation strategy
The Group is constantly evaluating 
and enhancing its recruitment 
processes and partnerships with 
third-party agency providers to 
align with shifting market conditions 
and wage levels.
The Group is also exploring 
opportunities to transfer a number 
of existing agency staff to permanent  
roles and considering alternative 
production methods to incorporate 
emerging technological  
advancements.
Actions in 2024/25
•	 Continued to manage skills 
shortages through the Filipino visa 
scheme and investment 
in automation.
•	 Joined the Food Network for  
Ethical Trading to broaden 
knowledge of ethical trends 
and legislation.
Future actions
•	 In light of the changes to the 
National Minimum Wage and 
Employer National Insurance 
thresholds, the Group will review 
our existing labour model to ensure 
it remains appropriate.
3   Climate change
Risk description and impact
The Group faces physical risks 
linked to climate change and 
transitional risks related 
to the move towards Net Zero. 
Failing to address these risks 
could affect our regulatory 
compliance, financial stability 
and operational performance.
Strategic 
enabler
Oversight
Environmental, 
Social and 
Governance 
Committee
Group Risk  
Committee
Mitigation strategy
The Group continues to progress 
its Second Nature programme 
predominantly through the 
Environmental, Social and 
Governance Committee, 
with a focus on improving 
production efficiency and 
reducing carbon emissions. 
Actions in 2024/25
•	 Updated our Climate Scenario 
Analysis (‘CSA’) to ensure 
physical and transition risks 
remain appropriate.
•	 Utilised the results from the 
CSA to guide the Group’s 
transition planning.
Future actions
•	 Build site-level mitigation plans 
using the results of the CSA.
•	 Publish a climate transition plan 
which will document how transition 
risks are to be managed.
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4   Reliance on key customers
Risk description and impact
A large portion of the Group’s 
revenue comes from a small number 
of key customers. Losing all or part 
of the business with one or more of 
these customers for an extended 
period, could adversely affect the 
Group’s financial performance.
Strategic 
enabler
Oversight
Group Risk 
Committee
Mitigation strategy
The Group consistently seeks 
opportunities to grow its customer 
base across all product categories 
and collaborates closely with 
customers to maintain the highest 
standards in service, quality, food 
safety and new product development.
Actions in 2024/25
•	 Strengthened relationships with key 
existing customers, including the 
agreement of a 10-year contract 
with Sainsbury’s.
•	 Invested further into our vertically 
integrated supply chain to build 
resilience and differentiation.
Future actions
•	 Continue to enhance customer 
service by investing into our existing 
asset base.
•	 Pursue longer term strategic 
partnerships with customers to 
ensure reliability, resilience, and 
continuous growth of the business.
5   Consumer demand
Risk description and impact
The Group faces external economic 
and social challenges, including 
inflation in the UK economy, 
the cost-of-living crisis and shifts 
in food consumption patterns, 
all of which could result in reduced 
demand for the Group’s products.
Strategic 
enabler
Oversight
Group Risk 
Committee
Mitigation strategy
Despite economic volatility, our 
products continue to be highly 
competitive in price and demand. 
The Group regularly monitors 
emerging consumer trends, 
collaborates closely with key 
customers to adapt to evolving 
preferences, and offers a variety 
of products across premium, 
standard and value tiers, allowing 
for flexible adjustments as needed.
Actions in 2024/25
•	 Continued to adapt our portfolio in 
line with market trends, such as the 
reduction of ultra-processed foods.
Future actions
•	 Develop new innovative products 
to support our core offerings.
•	 Investment into our farming and 
agricultural operations to secure 
customer volume requirements.
6   Recruitment and retention of key personnel
Risk description and impact
The strategic growth and success 
of the business relies on attracting 
and retaining skilled, experienced 
key personnel. Failing to do 
so could adversely affect the 
Group’s  operations and 
financial performance.
Strategic 
enabler
Oversight
Remuneration 
Committee
Group Risk 
Committee
Mitigation strategy
The Group has strong recruitment 
processes, competitive compensation 
packages, and ongoing training and 
development programmes in place. 
Additionally, formal succession plans 
are established for senior roles.
Actions in 2024/25
•	 Introduced the use of internal 
recruitment teams to advertise 
vacancies on social media and 
networking platforms.
•	 Continued focus on employee 
engagement and benefits to include 
provision of a 24/7 GP service 
and financial planning assistance.
Future actions
•	 Manage diversity initiatives across 
the business and understand the 
benefits of intersectionality.
•	 Continue to support education 
initiatives in order to raise awareness 
of careers available.
PRINCIPAL RISKS AND UNCERTAINTIES
CONTINUED
7   Health and safety
Risk description and impact
The Group faces the risk of harm 
or injury to employees and third 
parties that may breach health and 
safety regulations. A breach could 
result in reputational damage, 
regulatory penalties, operational 
restrictions, fines, or personal 
litigation claims.
Although no significant health and 
safety incidents have occurred this 
year, the Group is aware that several 
incidents within the food industry 
have been reported in the media.
Strategic 
enabler
Oversight
Group Risk 
Committee
Mitigation strategy
The Group maintains a strong 
Health and Safety Framework that 
is regularly reviewed by independent 
parties, complies with all relevant 
regulations and standards, and aligns 
with industry best practice.
All sites undergo frequent audits 
by internal teams, customers, and 
regulatory authorities to ensure 
adherence to these standards.
Actions in 2024/25
•	 Significant investment into 
automation and best available 
technologies has reduced manual 
handling and working at 
height incidents.
•	 Enhancements to our paperless 
reporting system has led to an 
increase in proactive health and 
safety inspections and shared 
learnings across the Group.
Future actions
•	 Launch a ‘B-Safe’ behavioural 
programme across the business 
to improve health and safety culture.
•	 Explore the use of artificial 
intelligence to create health and 
safety training videos.
8   Interest rate, currency, liquidity and credit risk
Risk description and impact
The Group requires ongoing access 
to funding to support its current 
operations, future growth, and 
acquisitions. Additionally, the Group 
faces financial risks related to 
borrowings and foreign currency 
fluctuations in certain areas.
Strategic 
enabler
Oversight
Group Risk 
Committee
Mitigation strategy
Each site has access to the Group’s 
overdraft facility, with bank balances 
being monitored daily by the Group 
Finance Team. 
All bank debt is managed centrally, 
ensuring adequate headroom is 
consistently maintained. The Group 
also utilises currency hedging 
strategies to mitigate risks from 
foreign currency fluctuations.
Actions in 2024/25
•	 Continued to monitor our 
currency, liquidity, interest, and 
customer credit risks during the year 
and ensured that the Group’s 
borrowing facility 
remains appropriate. 
Future actions
•	 Continue to review and ensure the 
Group’s funding requirements 
are appropriate.
9   IT systems and cyber security
Risk description and impact
The Group is vulnerable to IT 
system failures and cyber attacks. 
These incidents could affect 
operations, financial performance, 
and pose a threat to the 
confidentiality and availability 
of system data.
Although there have been no 
significant cyber security breaches 
during the year, there have been 
several incidents in the food industry 
and the Board remains mindful of the 
ongoing risks in this area due to the 
growing sophistication and evolving 
nature of these threats.
Strategic 
enabler
Oversight
Cyber Security 
Steering 
Committee
Group Risk 
Committee
Mitigation strategy
The Group has a strong IT control 
framework that follows the National 
Institute of Standards and Technology 
2.0 (NIST 2.0) requirements, which 
are regularly reviewed and tested by 
internal teams and external specialists.
Cyber insurance is also in place 
across the Group, offering financial 
protection as well as expert technical 
and legal support in the event 
of a significant cyber incident.
Actions in 2024/25
•	 Significant improvements made 
to vulnerability management 
and infrastructure resilience 
(e.g. network segmentation), 
which have been independently 
assessed against NIST 2.0 and 
EU Directive NIS2.
•	 IT disaster recovery and continuity 
plans have been developed for 
each site. Incident response plans 
have also been tested with 
senior management.
Future actions
•	 Investment in extended detection 
and response services to enable 
24/7 threat monitoring, cyber 
security awareness training and 
third-party monitoring.
•	 Continue to mature our system 
failover and recovery capabilities.
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10   Food scares and product contamination
Risk description and impact
The Group faces the risk of both 
accidental and intentional 
contamination of products or raw 
materials, as well as potential 
industry-wide health concerns 
related to food safety. Such incidents 
could result in costs for product 
recalls, harm to the Group’s 
reputation and regulatory fines.
Strategic 
enabler
Oversight
Group Risk 
Committee
Mitigation strategy
The Group ensures that all raw 
materials can be traced back to their 
original source. Manufacturing sites, 
suppliers, storage, and distribution 
systems are consistently monitored.
Additionally, the Group has 
implemented crisis management 
procedures to minimise potential 
impacts and enhance communication 
with key internal stakeholders.
Actions in 2024/25
•	 Utilised artificial intelligence 
technology to introduce a 
‘Cranswick Training Academy’ to 
upskill employees in food safety.
•	 Provided further focus on food 
safety related research and 
development projects.
Future actions
•	 Introduce improved solutions 
technology to detect foreign bodies.
•	 Further our industry leading 
position by enhancing the approach 
to technical audits.
11   Pig meat availability and price
Risk description and impact
The Group is particularly vulnerable 
to issues related to the availability and 
price of pig meat. A shortage of pig 
meat or rising prices could adversely 
affect the Group’s operations and 
our ability to supply key customers.
Strategic 
enabler
Oversight
Group Risk 
Committee
Mitigation strategy
The Group benefits from a reliable, 
long-established farming supply 
network, complemented by supply 
from the Group’s own farms, which 
has been notably expanded through 
acquisitions and investment over 
the past year.
Actions in 2024/25
•	 The acquisition of JSR Genetics 
and Piggy Green Farms, as well as 
investment in our own farms, has 
helped to build self-sufficiency 
of supply.
•	 Continued focus on initiatives to 
build supply chain resilience.
Future actions
•	 Seek opportunities to further 
enhance the Group’s integrated 
supply chain model.
12   Disruption to Group operations
Risk description and impact
Major incidents, such as fires, floods, 
or the loss of essential utilities, along 
with the failure of critical machinery, 
could lead to extended disruptions in 
site operations and impact the ability 
to meet customer demands.
Strategic 
enabler
Oversight
Group Risk 
Committee
Mitigation strategy
Crisis plans are established, 
and insurance coverage is in place 
across the Group to reduce financial 
losses. Business disruptions are 
minimised by potentially leveraging 
multiple sites to maintain operations 
for many of the Group’s core 
product lines.
Actions in 2024/25
•	 In consultation with a third-party 
specialist, the Group has updated 
and enhanced its existing 
crisis manual.
•	 Completed an annual review of 
insurance arrangements to ensure 
they remain appropriate.
Future actions
•	 Conduct a Group-wide simulation 
exercise using the updated 
crisis manual.
PRINCIPAL RISKS AND UNCERTAINTIES
CONTINUED
VIABILITY STATEMENT
In accordance with the provisions 
of the UK Corporate Governance 
Code, the Board has assessed 
the viability of the Group over an 
appropriate time period, taking 
into account the current position, 
future prospects and the potential 
impact of the principal risks to the 
Group’s business model and ability 
to deliver its strategy.
The Board has determined that a three-year 
period to March 2028 is an appropriate period 
over which to provide its Viability Statement. 
This time frame has been specifically chosen 
due to the fast-moving nature of the food 
industry and the current financial and 
operational forecasting cycles of the Group. 
In making this assessment of viability, 
the Board carried out a robust assessment 
of the principal risks and uncertainties facing 
the Group as well as considering material 
macroeconomic conditions and geopolitical 
challenges. Detailed assessment of the 
principal risks is detailed on pages 79 to 82 
of this report.
Principal risks, which were assessed to have 
the highest likelihood of occurrence or the 
severest impact, crystallising both individually 
and in combination, were considered. 
These risks included: reliance on key customers; 
labour availability and cost; disease and 
infection within livestock, in particular focusing 
on an outbreak of Avian Influenza, African 
Swine Fever and Foot and Mouth Disease 
in the UK and Europe; customer demand; 
and the potential impact of climate change.
Having considered the magnitude of the 
principal risks, the linkage between them and 
potential mitigation, as well as the level of 
uncertainty surrounding the risk, the conclusion 
was reached that extensive modelling was 
only required on the customer demand and 
the impact of disease and infection in livestock, 
in particular focusing on the risk of both an 
outbreak of Avian Influenza impacting our 
chicken flock and a widespread outbreak of 
African Swine Fever and the Foot and Mouth 
Disease in the UK and Europe.
The viability assessment has been performed 
by completing a sensitivity analysis of severe 
but plausible scenarios materialising and 
comparing them to a base case.
Although we are seeing improving customer 
confidence and growing demand for premium 
products, current economic and geopolitical 
challenges have a potential to disrupt the 
demand for Cranswick’s products. 
Key assumptions of the scenario analysis 
included an overall five per cent reduction in 
revenue across most of Cranswick’s businesses. 
Additionally, a further five to ten per cent 
decrease in revenue was projected for 
businesses specialising in premium and 
value-added products, which are usually 
more expensive and considered as a treat, 
rather than necessity. The assumption was 
made that the tangible effects will commence 
promptly following the signing of the Group’s 
Financial Statements in June 2025 and 
persist throughout the entire viability period. 
Given the relatively brief impact period, 
no workforce redundancies were assumed, 
and central costs remained unadjusted.
In respect of African Swine Fever/Foot and 
Mouth Disease, the most severe but plausible 
downside scenario identified was the inability 
to sell any pork products in the UK during the 
affected period. This scenario also assumed 
that the facilities, which supply solely pork 
products, or which are unlikely to have 
sufficient demand for alternative proteins, 
are closed and most employees at those 
facilities are made redundant. Moreover, it was 
assumed that the majority of multi-protein sites 
do not fully recover pork volumes, resulting in 
additional demand for poultry and continental 
products, which in turn led to increased poultry 
prices due to reduced protein availability. 
Mitigating actions in the scenario analysis 
included management of discretionary and 
capital expenditure.
The Avian Influenza (‘AI’) severe but plausible 
scenario has been modelled based on the latest 
UK Government’s guidance, observations from 
current UK AI cases and the experience of the 
Group over the past 12 months. This scenario 
assumed that all UK poultry farms, including 
both broilers and breeders, are infected and, 
as a result, the Group is unable to sell any fresh 
poultry products during the impacted period. 
Given the UK’s experience with Avian Influenza, 
however, it is expected that the disease could 
be actively managed with chicken flocks 
replenished within a short period of time. 
Assumption was also made that other 
Cranswick Group entities, currently buying 
poultry produce from Cranswick’s poultry 
businesses, would be able to source materials 
from alternative sources. Given the relatively 
brief impact period, no workforce redundancies 
were assumed, and central costs 
remained unadjusted.
The sensitivity analysis utilised the Group’s 
robust three-year budget and forecasting 
process to quantify the financial impact on 
the strategic plan and on the Group’s viability 
against specific measures including liquidity, 
credit rating and bank covenants.
Given the strong liquidity of the Group, the 
committed banking facilities and the diversity 
of operations, the results of the sensitivity 
analysis highlighted that the Group would, 
over the three-year period, be able to withstand 
the impact of the most severe combination of 
the risks modelled by making adjustments to 
its strategic plan and discretionary expenditure, 
with strong headroom against current available 
facilities and full covenant compliance in all 
modelled scenarios.
Based on the results of this analysis, the Board 
has a reasonable expectation that the Group 
will be able to continue in operation and meet 
its liabilities as they fall due over the period 
to 25 March 2028.
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NON-FINANCIAL AND SUSTAINABILITY
INFORMATION STATEMENT
The table below is intended to set out where stakeholders can find information on key areas in accordance with the 
Non-Financial and Sustainability Reporting requirements contained in sections 414CA and 414CB of the 
Companies Act 2006.
Reporting requirement 
Policies
References
Environmental matters
Group Environmental & Energy Policy
Group Water Policy
Group Deforestation Policy
Group Sustainability Procurement Policy
Animal Welfare Policy
ISO140001 accreditation
Above policies can be found on our website: www.cranswick.plc.uk
A description of the Group’s work on our sustainability 
strategy Second Nature can be found on pages 34 
to 42 and on pages 49 to 51. 
The Group’s work on procurement and animal welfare 
are discussed on pages 62 to 65.
Employees
Health and Safety Policy
Group Equal Opportunities, Harassment and Dignity at Work
Above policies can be found on our website: www.cranswick.plc.uk
A description of the Group’s activities in relation to 
employees, including our health and safety activities 
can be found on pages 53 to 58.
Human Rights
Group Human Rights Policy
Anti-slavery and Human Trafficking Policy
Group Equal Opportunities, Harassment and Dignity at Work
Above policies can be found on our website: www.cranswick.plc.uk
We remain vigilant when it comes to excluding modern 
slavery and human trafficking from our supply chains. 
For further information, please see below.
Social matters
Group Ethical Trading Policy 
Group Corporate Responsibility Policy
Group Sustainable Procurement Policy
Group Healthy Eating Policy
Above policies can be found on our website: www.cranswick.plc.uk
Cranswick is committed to doing business in an ethical 
way and our policies apply to all operations. For more 
details, see pages 53 to 73.
Anti-corruption 
and anti-bribery
Anti-Bribery Policy
Group Ethical Trading Policy
Above policies can be found on our website: www.cranswick.plc.uk
The Group’s policies set out the high standards expected 
when it comes to doing business fairly and interacting 
with stakeholders. See below for further information.
Description of principal 
risks and impact 
of business activity
See pages 79 to 82.
Description of the 
business model
See pages 8 to 11.
Human Rights
Respect for Human Rights is fundamental 
to the sustainability of our business. We have 
a responsibility to ensure that our colleagues, 
our customers, the communities we operate 
in and the people who work throughout our 
supply chain are treated with dignity and 
respect. We are committed to creating a safe, 
equal and diverse workplace with fair terms and 
conditions for all our employees. We provide 
our employees with information, guidance, 
training and equipment to carry out their duties 
safely, and the mental wellbeing of our people 
is just as important as their physical safety. 
We are also a member of SEDEX, which helps 
us manage supplier performance on business 
ethics. This assists us in making informed 
business decisions and drive continuous 
improvement across the supply chain.
Anti-slavery and human trafficking 
We are committed to ensuring that there is 
no modern slavery or human trafficking in our 
supply chains or in any part of our business. 
Our Anti-slavery and Human Trafficking Policy 
reflects our commitment to acting ethically and 
with integrity in all of our business relationships. 
We have implemented, and enforce, effective 
systems and controls to ensure slavery and 
human trafficking is not taking place anywhere in 
our supply chains. We monitor ethical standards 
across the business on a regular basis both 
internally and via external third-party audits. 
Robust technical and traceability systems ensure 
that our products are responsibly sourced from 
suppliers whose values are aligned with our own. 
We provide training to our staff and all our HR 
teams and our Group Technical team have 
attended workshops and awareness sessions. 
Anti-bribery
It is Cranswick’s policy to conduct business 
in an open and honest way, without the use 
of corrupt practices or acts of bribery. 
Cranswick has a zero-tolerance attitude 
towards acts of bribery. We expect all 
customers, suppliers and business associates 
to support us in this policy. The policy is 
mandatory to all individuals working for, 
or on behalf of, the Group, regardless of 
where they are based and whether they 
are directly employed by the Group.
Whistleblowing Policy
The Group uses an independent third-party 
whistleblowing hotline system, which enables 
employees and third parties to report, 
anonymously if required, any concerns. 
The whistleblowing line is available 24 hours 
per day, 7 days per week and 365 days a year. 
It is also available for translation into most 
languages. Steps are also taken during the 
year to publicise the availability of the hotline 
to the Group’s employees.
The operation of the Group’s whistleblowing 
arrangements is subject to annual review by 
the Board and periodic audit by the Group’s 
Internal Audit function.
Whistleblowing Reports are reviewed quarterly 
by the Audit Committee and are subject to an 
annual review by the Board. During the 52 
weeks ended 29 March 2025, 26 
whistleblowing reports were received and 
investigated, which related predominantly 
to human resource related matters. In the year, 
five whistleblowing grievances were raised in 
relation to bullying and harassment, three 
for health and safety matters, seven on 
discrimination and work relations, six concerns 
over pay rates and conditions, and five in 
relation to inappropriate behaviour. 
Our Strategic Report for the 52 weeks ended 
29 March 2025, from the inside front cover 
to page 84, has been reviewed and approved by 
the Board and is signed by order of the Board.
 
Steven Glover
Company Secretary
20 May 2025
CORPORATE 
GOVERNANCE
86  Chairman’s Overview
88  Board of Directors
90  How we are Governed
92  Stakeholder Engagement
94  Board Activities
99  Governance Framework 
101  Board Effectiveness
102  Board Leadership and Purpose
103  Compliance Statement
	
104  The ESG Committee
106  The Audit Committee
111  The Nomination Committee
115  The Remuneration Committee
121 Remuneration at a Glance
123  Annual Report on Directors’ Remuneration
134  Remuneration Policy
141  Directors’ Report
146  Statement of Directors’ Responsibilities
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CORPORATE GOVERNANCE
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Corporate governance

Implementing Governance Reform
The new Corporate Governance Code, 
which will apply to the Company next year, 
includes substantive changes relating to audit, 
risk and internal controls which enhance the 
Board’s obligation to monitor and report on 
these. As indicated last year, in anticipation of 
the proposed changes, the Audit Committee 
initiated a project, with the assistance of 
external consultants, to review and enhance 
our controls and to monitor the effectiveness 
of these over the Company’s material financial, 
operational, reporting and compliance risks, 
to ensure full compliance by the Group within 
the Financial Reporting Council’s deadlines 
for implementation. I am pleased to confirm 
that we have now largely completed this work 
ahead of the required schedule. We will be 
in a position to fully comply with these 
requirements during the course of the 
current year.
In connection with the forthcoming 
requirements of the UK Corporate Governance 
and recent introduction of new Global Internal 
Audit Standards, we have reorganised our 
internal resources and established a long-term 
co-sourcing arrangement with third-party 
consultants, enabling a more flexible, 
technology-driven approach with enhanced 
expertise to support Board oversight and 
governance. The Board has also approved 
significant additional investment in the Group’s 
IT capacity and cyber security to help mitigate 
risks that are becoming increasingly prevalent 
in our sector. Further details of our approach 
to risk and our governance controls 
environment are set out in pages 75 to 77 
of the Strategic Report and the report of the 
Audit Committee on page 106. 
Sustainability
Our ESG Committee has continued to 
develop over the year, overseeing the review 
of our Science Based targets to reflect Forest 
Land and Agriculture Guidance (‘FLAG’), 
which we are aiming to finalise later this year 
to take a consistent approach to our key retail 
customers. The evolution of our work on 
ESG related matters builds on the very strong 
foundations of our well established Second 
Nature programme. 
We are also proposing changes to our 
Executive Director remuneration to reflect 
our deeper understanding of the achievability 
of the environmental and sustainability 
targets set over three years ago and how 
these interact with the Group’s strategic plans 
and developments in the business over recent 
years. Following consultation with our major 
shareholders, we have decided that ESG 
metrics will be removed from LTIP awards 
granted in 2022, 2023 and 2024 (in relation 
to which the weighting of financial and 
shareholder return metrics will be increased) 
and will instead feature as part of the 
assessment of Directors annual bonuses going 
forward. This will provide greater flexibility to 
set and measure achievement against targets, 
so they are relevant and consistent with our 
strategy. We agreed to this because, as 
structured, existing metrics failed to recognise 
the significant achievements of the Group in 
relation to sustainability, which is explained in 
more detail in the Remuneration Committee 
Report on pages 115 to 120. 
I appreciate there will be a range of views in 
relation to the approach being taken, however, 
this should not in any way be interpreted as the 
Group rowing back on its sustainability 
commitments. Our Sustainability Report on 
pages 34 to 42 underlines our continuing 
commitment to operating our business in 
an environmentally sustainable way and has 
informed our understanding of how this can be 
influenced by management decisions, given 
available technology and our business growth. 
Executive Director remuneration will still be 
dependent on ESG performance going forward 
through annual bonus metrics and the 
Remuneration Committee will retain discretion 
to reduce awards under the 2022, 2023 and 
2024 LTIP awards where progress on our 
sustainability priorities is poor or not aligned 
with our external sustainability commitments.
Further details of the ESG Committee and its 
activities are set out in the ESG Committee Report 
on pages 104 to 105.
Operation of the Board
During the year, the Board met regularly, 
with a number of site tours being undertaken 
by Directors at the Group’s facilities to review 
key investments being made and gain first-hand 
experience of the Group’s operations and 
engage with our wider workforce. The Board 
also aided management in a review of the 
Group’s long-term strategy and related plans. 
Topics considered by the Board during the 
year are set out on pages 94 to 96 of the 
Governance Report. The Board continued to 
consider the interests of all its stakeholders 
when making its decisions and a further 
explanation identifying the Group’s various 
stakeholders and how their interests have 
been taken into account, along with our 
section 172(1) Statement, is set out on pages 
53 to 73 of the Strategic Report.
Matters considered by the Board covered 
strategic concerns outlined above and included 
keeping a number of regulatory developments 
relevant to the Group’s business under review 
such as the proposed Employment Rights Bill 
and new Fair Dealing Obligations introduced 
relating to pig producers. The Board engaged 
with relevant Government Departments, 
ministers and industry groups on a number of 
issues relevant to the delivery of the Group’s 
strategic plans, notably the impact of planning 
regulations and requirement for reform and 
limited availability of key utilities such as water. 
The Board also reviewed a range of strategic 
investments in the Group’s existing facilities 
and through business acquisitions (such as JSR) 
which give the Group further control over its 
supply chain to enable continuity of supply to 
its retail customers. The Board believes food 
security and the ability to deliver to retailers 
and consumers will be a key differentiator for 
the Group and will vindicate its long-term 
investment approach. 
Board effectiveness was reviewed through an 
internal process this year which is reported on 
page 101 of the Governance Report. This year, 
in accordance with good practice we will be 
commissioning an independent external 
review of our governance arrangements and 
developments we have undertaken over 
recent years.
Board succession and diversity
During the year, we appointed Rachel Howarth 
as a Non-Executive Director. Rachel is the 
Group People Officer at Whitbread plc and 
was previously the Group HR Director of 
SSP Group plc and has become a member 
of the Remuneration, Nomination and ESG 
Committees. Rachel also succeeded Liz Barber 
as the Chair of our Remuneration Committee 
from July 2024. Details of the process 
undertaken in relation to the appointment of 
Rachel were set out in last year’s Nomination 
Committee Report.
The Nomination Committee also reviewed 
diversity policies and initiatives, to which we 
remain committed. We also considered various 
voluntary disclosure requirements being 
promoted relating to ethnic diversity, which we 
have undertaken to adopt and are on track to 
report against next year, having now completed 
the introduction of new systems which were 
needed to enable us to capture relevant data 
accurately. We recognise that our current 
senior management are not ethnically diverse, 
which is discussed in more detail, along with 
measures we are taking to promote diversity 
and inclusion, on page 113 of the Nomination 
Committee Report and on page 157 of the 
Strategic Report.
Governance
Your Board is committed to continuing to 
maintain a high standard of governance 
and adopting best practice as this develops. 
This report explains how we have applied 
the principles of good governance and have 
aligned these during the year to our strategic 
plans and the interests of Shareholders.
Tim J Smith CBE
Chairman
20 May 2025
“As we celebrate Cranswick’s 
50th anniversary, we are 
mindful in challenging times 
of our responsibility to continue 
to deliver the solid performance 
and continued growth for 
which the Group has become 
known over many years.”
Tim J Smith CBE
Chairman
We are a significant part of a food 
system that grows the economy, 
feeds the nation, and protects the 
planet. We are conscious that our 
stakeholders from shareholders 
and employees to the consumers 
that eat our products, depend 
on the Group to deliver reliable 
consistent performance, whether 
this be in the form of returns 
on investment or the delivery of 
high quality, safe and affordable 
food, whilst taking care to limit 
our impact on the environment.
As the Group continues to promote growth 
and innovation through its vertically integrated 
business model, the Board considered the 
impact on our stakeholders as we continue 
to promote delivery of the Group’s strategy, 
some of the key features of which are explained 
further below. 
Navigating challenges
Since our last Annual Report & Accounts 
were published, we have seen a new Labour 
Government elected in the UK, which has 
introduced a range of policies and new 
measures to address its manifesto commitments 
and the economic position of the UK. 
This included the budget in the Autumn that 
introduced significant increases in our costs 
through increases in employer’s National 
Insurance contributions and the National Living 
Wage. There were new unexpected changes to 
the inheritance tax regime for farmers which 
further threatened to destabilise supply chains.
It was disappointing that food was excluded 
from the new government’s industrial strategy 
although the government has recently 
established a new body to deliver a standalone 
national food strategy. The strategy will link 
food policy with health, address barriers to 
investment, promote fairness and reduce the 
impact that the food system has on the planet. 
The Group regards each of those priorities as 
being central to its own strategic purpose but 
in the face of continued planning related 
frustrations we wonder if the ambition and pace 
of change needed will lower the barriers to 
investment we are currently facing. The impact 
of government not addressing these priorities 
will increasingly impact on UK food security 
and resilience. 
The new presidency in the US has had a 
profound impact on international trade through 
the introduction of a tariff policy which has 
resulted in wide scale economic uncertainty. 
Added to this, the continuing war in Ukraine 
(and the terms of any post conflict settlement) 
continue to add uncertainty to European 
markets and supply chains.
The Board has to consider the challenges 
faced when considering how to implement 
its strategy. We remain agile and adaptable, 
whilst continuing to focus on achieving our 
long-term strategic plans. This also requires 
us to continually keep under review the 
varying interests of our various stakeholders 
as conditions change. We have a good track 
record of delivering our strategy over recent 
years when we have faced the major challenges 
of Brexit, the Covid-19 pandemic and, 
subsequently, a period of elevated inflation.
 The fundamentals underpinning Cranswick’s 
strategy remain unchanged. Increasing concern 
about UK food security and reliance on extended 
supply chains in an environment of political 
instability and change globally, vindicate the 
Group’s approach of vertically integrating its 
supply chains to mitigate risk. This also gives us 
an added competitive advantage to many of 
our competitors who have a greater reliance on 
vulnerable extended supply chains. We do this 
whilst continually developing our Second Nature 
sustainability strategy to make meat 
more sustainable. 
The challenges faced require our corporate 
governance processes to consider and balance 
a wide range of resulting stakeholder 
considerations. At times our growth is hindered 
by others. This has been most graphically 
illustrated this year by the opposition to various 
plans to develop new facilities. Regulatory and 
local concerns were perceived to be at odds 
with the plans to grow our business, integrate 
supply chains and increase UK food security in 
relation to proteins, fundamental to our food 
needs. The Board is mindful of this and the 
requirement to make difficult decisions. 
We have explained in our Strategic Report 
and on pages 92 to 93 of the Governance 
Report how we have discharged our 
responsibilities and some of the key decisions 
made and how we have taken stakeholder 
interests into account.
The Board is responsible for corporate 
governance and this report describes how we 
have applied the principles of the 2018 UK 
Corporate Governance Code (‘the Code’) 
throughout the year and considered the 
often-competing interests of our stakeholders. 
Our detailed compliance statement is set out 
on page 103 which explains those areas where 
we have deviated from the Code and, where 
appropriate, actions taken to address these.
CHAIRMAN’S OVERVIEW
CORPORATE GOVERNANCE
CORPORATE GOVERNANCE
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Corporate governance

BOARD OF DIRECTORS
TIM 
SMITH CBE
ADAM 
COUCH
MARK 
BOTTOMLEY
JIM 
BRISBY
CHRIS 
ALDERSLEY
Non-Executive 
Chairman
Chief 
Executive
Chief Financial 
Officer
Chief Commercial 
Officer
Chief Operating 
Officer
Term of office
Tim was appointed as an 
independent Non-Executive 
Director in 2018 and was 
appointed as Chairman 
in 2021.
Adam was appointed to 
the Board in 2003 as 
Managing Director of 
Fresh Pork and became 
Chief Executive in 2012.
 
Mark was appointed 
to the Board in 2009 
as Finance Director.
Jim was appointed to the 
Board in 2010 as Sales 
and Marketing Director 
and became Commercial 
Director in 2014.
Chris was appointed to the 
Board as Chief Operating 
Officer in 2022.
Committee membership
 E*  N*  R
E  
E  
E  
E  
Independent
Yes
Not applicable
Not applicable
Not applicable
Not applicable
Skills and experience
Tim has experience in the UK 
food sector having worked  
in food manufacturing, 
government regulation and 
supermarket retail. Tim was 
the Group Quality Director 
at Tesco plc between 2012 
and 2017. Prior to joining 
Tesco plc, Tim was the Chief 
Executive of the Food 
Standards Agency (‘FSA’). 
Before joining the FSA, 
Tim led a number of food 
businesses including Arla 
and Sarah Lee as CEO. 
For Government, Tim has 
also chaired the Trade and 
Agriculture Commission 
and now the Food and Drink 
Sector Council. Tim was 
appointed a CBE in 2022 
for services to the food and 
agriculture sector.
Adam joined Cranswick’s 
Fresh Pork business in 1991 
and was appointed to the 
Board in 2003 as Managing 
Director of Fresh Pork. 
He was appointed as Chief 
Operating Officer in 2011 
and then Chief Executive in 
2012. Under his leadership, 
Cranswick has continued 
to expand and become a 
major player in the food 
processing industry. 
Adam was a committee 
member of the British Pig 
Executive between 2005 
and 2013.
 
Mark joined Cranswick in 
2008 as Group Financial 
Controller and was 
appointed to the Board as 
Finance Director in 2009. 
Before joining the Company, 
Mark held a number of 
senior finance roles in the 
food sector. Mark is 
responsible for overseeing 
the financial operation of 
the Group and setting 
financial strategy. Mark is 
a Chartered Accountant.
Jim joined Cranswick in 
1995. He was appointed 
Sales and Marketing 
Director in 2010 and 
Commercial Director in 
2014, and has been a key 
member of the team 
responsible for the growth 
of the Group and the 
development of its 
commercial strategy.
Chris joined Cranswick in 
1998 and since then has 
undertaken a variety of 
senior management roles, 
becoming the Group’s Chief 
Operating Officer in 2015. 
Chris has responsibility for 
manufacturing operations 
at the Group’s primary 
processing and added-value 
facilities, and also for its 
agricultural operations, 
which support the Group’s 
vertically integrated 
supply chain. 
External appointments and commitments
Non-Executive Director 
of Pret a Manger 
(Europe) Limited.
Non-Executive 
Chairman of Sheffield 
Hallam University.
None.
Non-Executive Director 
of Vp plc.
Pork Sector Council 
Member at Agriculture and 
Horticulture Development 
Board (‘AHDB’).
None.
1
1
3
1
3
Board by Age
46 – 50
51 – 55
56 – 60
61 – 65
66 – 70
6
3
Board by Gender
Male
Female
0 – 3 years
3 – 6 years
6 – 9 years
Over 9 years
3
4
1
1
Board by Tenure
Audit Committee
Environment, Social
and Corporate 
Governance Committee
Committee 
Membership
A
E
Chair
*
R
Remuneration 
Committee
Nomination Committee
N
LIZ 
BARBER
ALAN 
WILLIAMS
YETUNDE 
HOFMANN
RACHEL 
HOWARTH
Senior Independent 
Non-Executive Director
Non-Executive 
Director
Non-Executive 
Director
Non-Executive 
Director
Liz was appointed as an 
independent Non-Executive 
Director in 2021 and is 
the Senior 
Independent Director.
Alan was appointed 
as an independent 
Non-Executive Director 
in 2023 and is Chair of 
the Audit Committee.
Yetunde was appointed 
as an independent 
Non-Executive Director 
in 2022 and is the 
Non-Executive Director 
responsible for 
workforce engagement.
Rachel was appointed 
as an Independent 
Non-Executive Director in 
2024, and is Chair of the 
Remuneration Committee.
A  E  N  R  
A*  E  N
A  E  N  R  
E  N  R*  
Yes
Yes
Yes
Yes
Liz has a broad experience 
of a range of sectors and 
companies. She was with 
Ernst & Young for 23 years 
where she was a partner 
from 2001 and had a wide 
range of clients, including 
Cranswick, where she was 
audit partner between 
2003 and 2007. In 2010, 
she joined Kelda Group as 
group CFO, becoming 
CEO in 2019 and retiring 
in 2022. She is a Fellow of 
the Institute of Chartered 
Accountants in England 
and Wales (‘ICAEW’), 
where she is a member of 
the Board and previously 
chaired its Sustainability 
Committee. Liz was Chair 
of the Yorkshire and 
Humber Climate 
Commission from 2021 
to 2025, and of the Prince 
of Wales’s Accounting 
for Sustainability 
CFO Network.
Alan was the Chief Financial 
Officer of Travis Perkins plc, 
the UK’s largest distributor 
of construction materials. 
Prior to this, Alan held a 
number of senior 
management roles in the 
food sector having served 
as CFO at Greencore 
Group plc for six years 
and previously working at 
Cadbury plc in a variety 
of financial roles in the UK, 
France and the USA. 
In addition to his finance 
background, Alan has 
extensive experience in 
leading strategic initiatives, 
mergers and acquisitions, 
integrations and business 
transformation. Alan is 
a member of the 
Chartered Institute of 
Management Accountants.
Yetunde has experience 
gained in mergers and 
acquisitions, business 
operating model 
transformation, 
organisational capability 
development and growth 
and international expansion. 
She is the Managing 
Director of Synchrony 
Development Consulting, 
an international leadership 
and change consultancy, 
and the founder of Solaris 
Global Executive Leadership 
Development Academy. 
Recognised by the African 
Business Chamber in 2024 
as one of the top 100 
outstanding UK African 
Business Leaders. She is 
also a visiting fellow at the 
University of Reading’s 
Henley Business School of 
Marketing and Reputation.
Rachel is the Group People 
Officer at Whitbread plc, 
which is the owner of 
Premier Inn, the UK’s 
biggest hotel brand 
employing over 38,000 
people in over 850 Premier 
Inn hotels and restaurants 
across the UK. Rachel was 
previously the Group HR 
Director with SSP Group 
plc, before which she spent 
16 years with Tesco plc, 
in operational and human 
resource capacities and 
has also served as an officer 
in the Royal Air Force, 
specialising in logistics 
and supply chain.
Non-Executive Director 
of Renew Holdings plc, 
HICL Infrastructure plc, 
Encyclis Limited and 
Sizewell C Limited.
Non-Executive Director 
of KCOM plc between 
2015 and 2019.
Non-Executive Director 
of Nichols plc.
Executive Director of Travis 
Perkins plc between 2017 
and 2024.
Managing Director of 
Synchrony Development 
Consulting and The 
Enjoyable Life Series CIC.
Founder of Solaris Global 
Executive Leadership 
Development Academy.
Non-Executive Director 
of Treatt plc between 2019 
and 2023.
None.
CORPORATE GOVERNANCE
CORPORATE GOVERNANCE
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Corporate governance

HOW WE ARE GOVERNED
Attendance
There were eight scheduled Board meetings 
held during the year and a number of other 
meetings and conference calls were convened 
for specific business matters. All Directors 
are expected to attend the scheduled Board 
meetings and relevant Committee meetings, 
in addition to the AGM, unless they are 
prevented from doing so by prior work or 
extenuating personal commitments. 
Where a Director is unable to attend a meeting, 
they have the opportunity to review relevant 
papers and discuss any issues with the Chairman 
in advance of the meeting. Following the 
meeting, the Chairman, or Committee Chair 
as appropriate, also briefs any Director not 
present to update them on key matters 
discussed and decisions taken.
Details of Board membership and attendance 
at scheduled Board meetings are set out in the 
table below.
Operation
Conflicts of interest
The Board has completed its annual review of 
the register relating to potential conflicts 
of interest with its Directors and reviewed 
Tim Smith’s potential conflict of interest arising 
as a result of his directorship of Pret a Manger 
(Europe) Limited in relation to which, controls 
previously agreed remain in place. The Board 
also reviewed Rachel Howarth’s potential 
conflict of interest arising as a result of her 
employment as executive of Whitbread plc 
(which is a customer of the Group) in relation 
to which, appropriate controls have been 
agreed to address any conflict. No other 
potential conflicts exist. 
In cases where any conflict arises, it has been 
agreed that the relevant Director does not 
receive any confidential information relating 
to the relevant matter or participate in the 
relevant deliberations of the Board. 
Appropriate consideration would also be 
given to any further measures required 
depending on the materiality and duration 
of any conflict situation. The Board confirms 
that no actual conflicts occurred during the 
course of the year.
 
Risk management and internal control
It is the Board’s role to protect the business 
from operational and financial risks and it has 
established a system of internal control, which 
safeguards the Shareholders’ investment and 
the Group’s assets. Such a system provides 
reasonable but not absolute assurance against 
material misstatement or loss, as it is designed 
to manage rather than eliminate the risk 
of failure to achieve business objectives. 
The Board is responsible for reviewing the 
effectiveness of internal controls. The Audit 
Committee supports the Board in this process 
by reviewing the Group’s principal risks, and the 
report on pages 106 to 110 further outlines 
this process.
The Group operates within a clearly defined 
organisational structure with established 
responsibilities, authorities and reporting 
lines to the Board. The organisational structure 
has been designed in order to develop, plan, 
execute, monitor and control the Group’s 
objectives effectively and to ensure that 
internal control is embedded within 
the operations.
The Board confirms that the key ongoing 
processes and features of the Group’s internal, 
risk-based, control system have been fully 
operative throughout the year and up to the 
date of approval of the Annual Report.
Board
Audit 
Committee
Nomination 
Committee
Remuneration 
Committee
ESG 
Committee
Meetings held during the year
8
4
1
5
3
Meetings 
attended
Meetings 
attended
Meetings 
attended
Meetings 
attended
Meetings 
attended
Executive Directors
Chris Aldersley
8/8
N/A
N/A
N/A
3/3
Mark Bottomley
8/8
N/A
N/A
N/A
3/3
Jim Brisby
8/8
N/A
N/A
N/A
3/3
Adam Couch
8/8
N/A
N/A
N/A
3/3
Non-Executive Directors 
Liz Barber
8/8
4/4
1/1
5/5
3/3
Yetunde Hofmann
8/8
4/4
1/1
5/5
3/3
Tim Smith
7/81
3/41
1/1
5/5
3/3
Alan Williams
8/8
4/4
1/1
N/A
3/3
Rachel Howarth
6/82
N/A
1/1
4/52
2/32
1.	 Tim Smith was unable to attend one Board meeting and Audit Committee meeting due to extenuating circumstances. He attends the Audit Committee meetings as an observer.
2. 	 Rachel Howarth was appointed as a Director on 30 April 2024 and attended the April meetings of the Board, Remuneration Committee and ESG Committee as an observer. She did not attend the July 
Board meeting due to a long-standing conflicting commitment prior to her appointment as a Director, which was approved by the Board.
	
N/A: not applicable (where Director is not a member of the Committee). Executive Directors attend the various Committee meetings by invitation as required.
Board membership and attendance
Financial reporting
The culture of the business extends to 
the provision of financial information. 
Operational management provide weekly 
reviews, monthly trading reports, and annual 
budgets, and these are forwarded to Group 
management and are discussed at monthly site 
operating board meetings. Group Executive 
Directors attend most of these meetings and 
the information is consolidated and reported 
at Board meetings. The Group prepares an 
annual budget and half-year re-forecast that are 
agreed by the Board, with the budget including 
a three-year forecast for consideration to 
support the Viability Statement. The use of 
standard reporting software by all Group 
entities ensures that information is presented 
in a consistent manner, which facilitates the 
preparation of the Consolidated Financial 
Statements. Site directors and finance heads 
are required to sign a monthly confirmation that 
their business has complied with the Group’s 
accounting policies and procedures, with 
a more detailed confirmation provided for 
half-year and year-end reporting.
Remuneration
The Remuneration Committee monitors the 
executive remuneration packages and incentive 
schemes, and believes the incentives provide 
a strong alignment between Shareholders, 
the Executive Directors and the wider Senior 
Executive Management team.
Stakeholders
The Board engages with the Company’s 
stakeholders to enable it to understand 
their interests and to facilitate effective 
decision making and discharge its duties under 
section 172(1) of the Companies Act 2006. 
Further details of how the Board engages are 
set out on page 92 and in our Section 172(1) 
Statement on pages 53 to 73.
Relations with Shareholders
Regular engagement with investors provides 
the Group with the opportunity to discuss 
certain areas of interest and to ascertain any 
areas of concern they may have. Further details 
of steps taken by the Group to engage with 
its Shareholders are set out on page 93. 
Details of the Company’s major Shareholders 
are set out on page 142.
CORPORATE GOVERNANCE
CORPORATE GOVERNANCE
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Corporate governance

BOARD ACTIVITIES 
STAKEHOLDER ENGAGEMENT
The Board engages with the 
Group’s stakeholders to ensure that 
it understands their interests and 
can balance these appropriately 
when discharging its duty under 
section 172(1) of the Companies 
Act 2006. We value interaction 
with our stakeholders and 
regularly review how to make 
our decision making process 
more inclusive in relation to 
our stakeholders.
Stakeholder engagement is conducted 
through a number of channels, which include 
established engagement processes with our 
employees and investors, and individual 
engagement by Directors directly with the 
Group’s customers and suppliers. Directors also 
participate in various UK Government advisory 
bodies such as the UK Government’s Food and 
Drink Sector Council and regularly engage 
directly with Government departments and 
agencies such as the Department for 
Environment, Food and Rural Affairs (‘DEFRA’) 
and the Animal and Plant Health Agency. 
Directors also engage with industry bodies 
such as the National Pig Association, Red 
Tractor Pig Board and Agriculture and 
Horticulture Development Board. The views 
of the Group’s wider stakeholders are then 
reported to the Board by regular updates to 
ensure that stakeholder interests can be 
appropriately taken into account and balanced.
Given the scope of the Group’s activities, 
broader stakeholder engagement is also 
undertaken by the Group’s senior management, 
who have long-established business-led 
relationships with both national and local 
stakeholders, and regularly engage directly 
with retailer sponsored producer groups, our 
local communities, councils and interest groups. 
Any concerns or emerging stakeholder issues 
identified by management are reported at 
regular monthly management meetings 
attended by the Executive Directors, who, 
where appropriate, engage directly and share 
their insights at scheduled Board meetings. 
Details of Board engagement with our 
workforce and investors is described as follows.
Workforce engagement
We have 11,947 permanent full-time 
employees, who are employed on full-time 
contracts. We do not have any zero hours 
contracts within this cohort of staff. We also 
employ 485 permanent part-time employees, 
and 3,024 agency employees who will either 
have a contract for services with an 
employment Agency, or be employed on a 
permanent contract with the relevant Agency. 
Where there is a permanent position available 
for agency workers, they will be employed on a 
full-time and permanent contract with 
Cranswick after a 12-week period of time.
Our colleagues are key to the delivery of our 
strategy, and we believe are one of the key 
differentiators between Cranswick and its 
competitors. Workforce engagement is, 
therefore, a particular focus of the Board and is 
undertaken through a number of channels. 
We prioritise representation chosen by our 
workforce, typically through Works 
Committees established at each site. 
Additionally, where preferred by employees, 
we facilitate representation through trade 
unions. Currently, three of our sites operate 
under collective bargaining agreements. 
These mechanisms provide avenues for 
employees to voice their opinions, share 
suggestions, address concerns, and engage 
in wage negotiations. 
Non-Executive Directors also undertake 
individual site visits where they are encouraged 
to engage directly with colleagues at all levels, 
following which they feedback to the Board. 
The individual visits and related agendas are 
determined by the Non-Executive Directors 
who are encouraged to visit any of our sites, 
which are then facilitated by the Group.
The Group has appointed Yetunde Hofmann 
as designated Non-Executive Director 
responsible for workforce engagement 
(‘ENED’). Yetunde engages with a wide and 
diverse cross-section of the workforce that 
goes beyond, without excluding, established 
Works Councils that our engagement has 
previously focused on.
The purpose of employee engagement is to 
understand what it is really like to work at 
Cranswick and to assess the extent to which our 
culture is conducive to the successful execution 
of our strategy and contributing to the purpose, 
vision and long-term success of the Group. 
The key aims of our engagement process are to:
•	 	develop the understanding of the culture 
of the Group in the context of the employee;
•	 	enable greater insight into issues and 
differences experienced by our workforce 
at all levels; and
•	 	enhance the ability of the Board to make 
effective decisions that impact the long-term 
success of the Group.
Yetunde’s responsibilities underpin putting 
the purpose of our employee engagement 
into effect and include the following:
•	 	Managing the process on behalf of the 
Board, including setting standards in 
relation to the format of meetings and 
key engagement topics to be raised.
•	 	Liaising with colleagues in HR and 
management (in particular the Chief 
Operating Officer) to facilitate meetings.
•	 	Coordinating and attending site visits and 
engaging with local employees.
•	 	Coordinating online cross-company 
engagement forums and meetings with 
the Group’s Diversity, Equality and 
Inclusion Committee.
•	 	Issuing regular reports to the Board raising 
in confidence any issues that require 
addressing and leading the annual Board 
review of employee engagement.
During the year, seven ENED visits were 
undertaken to a range of facilities covering the 
Group’s activities and geographic regions that 
we operate in. The businesses visited included 
both manufacturing facilities as well as farming 
and agricultural businesses, and included 
revisiting one site visited last year to review 
progress made. Other Non-Executive Directors 
are encouraged to also participate in employee 
engagement and joined in a number of the 
ENED visits.
Key themes that were evident from the ENED 
visits included the following.
•	 Accessibility of site leadership: It was clear 
that site leadership is generally accessible 
and open to constructive challenge and 
reflective in relation to the concerns of 
workers. However, there is scope for further 
improvement in relation to communication 
(see following page).
•	 Terms and conditions: There was a general 
appreciation that the Group’s terms and 
conditions were competitive and included 
attractive wider benefits with a particular 
focus on the opportunity for all employees 
to participate in the success of the Group 
through its SAYE scheme, in which a 
significant proportion of the 
workforce participate.
•	 Health and safety: Across the Group there 
was a clear understanding of the importance 
of health and safety and ensuring that 
colleagues have a safe working environment, 
and the steps being taken to address any 
risks identified. 
•	 Community engagement: While community 
engagement is undertaken across the 
facilities, the ways in which this is 
implemented varies with the opportunity 
to develop examples of best practice across 
the Group. There was a general appreciation 
of the need for the Group to be a good 
corporate citizen where it operates.
Outcomes from the visits included a number 
of recommendations, which the Board has 
reviewed and agreed further actions required, 
where appropriate, with local management. 
These include the following:
•	 Communication: This continues to be a 
theme where further development is 
required to ensure that the Group’s strategy 
and purpose is explained and developed into 
a site-based strategy that is relevant to 
individual businesses and their different 
cultures and ethnicities. In particular, it was 
noted that where the Group undertakes 
M&A that is directly relevant to a site and 
requires integration, there is an opportunity 
to provide greater explanation and context 
to those involved. It was also clear that, while 
the Group provides significant opportunities 
for further training and advancement for 
colleagues, the scope of what is available 
could be more widely communicated. 
The Group has developed a plan to help 
improve communication and organises a 
number of strategy days where the Group 
strategy is articulated to wider management 
teams and online presentations by senior 
management, which are open to all 
employees, where there is the opportunity to 
participate in Q&As . There has also been a 
greater use of site-based ‘town hall’ 
meetings, which will be further expanded.
•	 Exposure to senior management: There was 
a general desire to have more interaction with 
Group Senior Executives and Group central 
functions at individual sites, which reflected 
the pride and ownership that employees had 
for their sites and wanting to be able to 
demonstrate this to senior management 
directly. While senior management undertake 
a significant number of site visits, as the Group 
has continued to expand its businesses and 
number of facilities, this has inevitably had an 
impact on the amount of time that senior 
executives can devote to individual sites. 
However, the Group has now restructured its 
management calendar to create greater scope 
for individual site visits by management and 
will continue to develop communication 
through interactive online participation.
•	 Health and wellbeing: While there was a 
general appreciation of the importance of 
health and safety, colleagues emphasised the 
requirement for the Group to help address 
stress in the workplace given the challenging 
and often time pressured nature of the 
Group’s operations, and also mental health 
challenges faced more generally by our 
colleagues given the increasing cost-of-living 
pressures. The Group is addressing this by 
training a number of ‘mental health 
champions’ at each of its sites and is running 
face-to-face workshops specifically designed 
for colleagues to raise awareness about 
mental health in the workplace and to create 
a more open environment for discussing 
mental health and wellbeing. In particular, 
this is being promoted to colleagues in line 
management positions to enhance their 
understanding in this area and build 
confidence when engaging with their teams, 
and to learn how to effectively signpost 
colleagues for additional support. The Group 
has also made an online GP facility available 
to all employees, which includes mental 
health-related counselling. Further details of 
steps being taken to support our colleagues 
are set out on pages 56 to 58 of the 
Strategic Report.
•	 Staff facilities: As the Group has expanded 
its operations at existing sites, some of its 
facilities have experienced greater wear and 
tear, and while these continue to be properly 
maintained, an ongoing refurbishment and 
expansion programme is required, 
particularly at some of our longer established 
sites. Having well invested staff facilities is 
important to attracting and retaining our 
workforce and demonstrates the value the 
Group attributes to its employees. 
The Group is undertaking significant capital 
investments across its operations and in 
addition to ongoing maintenance, its major 
investments include upgrading and 
improving staff facilities, although we are 
conscious this sometimes has to fit within site 
development plans over the medium-term, 
rather than being addressed immediately. 
Investors
Engaging with shareholders on a regular basis 
is important to the Board. Throughout the year,  
the Board engages with both its institutional 
investors and individual Shareholders 
through a range of meetings and scheduled 
presentations, such as the Capital Markets Day 
presentation. The Group also regularly updates 
investors through announcements and a wide 
range of information relating to the Group is 
available on our website www.cranswick.plc.uk.
Further details of how we have engaged with 
our stakeholders and key themes that have 
been raised, and how these have influenced the 
Board in its decision making are set out on 
pages 91 to 92. 
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The Board met regularly 
throughout the year to discharge 
its duties. There were eight 
scheduled meetings that were 
held at the Group’s head office 
and operational sites, which were 
combined with site tours and 
meetings with operational 
management. Details of 
attendance at meetings can be 
found on page 90.
During the year, additional ad-hoc Board calls, 
and a number of Committee meetings, were 
held to manage matters that arose outside the 
scheduled meetings. Directors also attended 
a number of meetings of the Group’s Risk and 
Second Nature Committees.
The Chairman sets the agenda for meetings 
with assistance from the Company Secretary. 
A collaborative approach is taken by the Board 
in relation to determining any non-standard 
agenda items appropriate for consideration 
by the Board. The Chairman is responsible for 
ensuring the efficient running of the Board and 
that appropriate priority and sufficient time 
is given in relation to matters being considered 
to enable effective decision making. 
The Company Secretary supports the 
Chairman in annual agenda planning to ensure 
that matters are scheduled for consideration 
at appropriate meetings throughout the year 
reflecting the Group’s annual business cycle.
Meetings are also attended on an ad-hoc basis 
by the Group’s advisers and members of senior 
management to assist the Board in the 
consideration of relevant matters, and to 
provide the opportunity to engage with the 
Group’s broader management team.
Details of the Board’s activities are set out in the 
table on page 96, linking these to the Group’s 
Principal Risks.
The Board considers our purpose, culture and 
strategy to ensure all decisions have a clear and 
consistent rationale. This involves balancing the 
interests of all of our stakeholders, including 
any competing stakeholder interests. 
Details of our key stakeholders, how we engage 
with them, how we foster relationships and 
factors considered when the Board discharges 
its duties as set out in Section 172(1) of the 
Companies Act 2006 can be found on pages 
53 to 72 of the Strategic Report. In addition to 
these factors, the Board also considers the 
interests and views of other stakeholders, 
including regulators and government bodies. 
Further details of some of the more significant 
matters considered by the Board and how these 
have influenced decisions during the year are 
set out as follows.
Governmental action
The change in UK Government following the 
election in 2024 has resulted in a range of tax 
and policy changes introduced, or subject to 
consideration, which are likely to have an impact 
on the Group’s activities. These changes 
include matters that both directly affect the 
Group and those that will have a significant 
indirect impact on its supply chains. Over the 
last six months, the Board has reviewed these 
changes and, where appropriate, made 
representations to the Government in relation 
to policy changes being considered both 
directly and through its support for 
industry bodies. 
In particular, the Board has focused on the 
impact of the Autumn Budget and changes to 
employer’s National Insurance and the National 
Minimum Wage, which were implemented in 
April 2025. While these changes have not had 
a significant impact in the current year, 
they represent material additional costs for 
2025/26, both for the Group and much of 
its supply chain. These changes highlight 
the importance of the Group’s investment in, 
and focus on, Lean Processing to support 
its strategy.
As labour costs continue to rise, the Board has 
overseen significant new investments in the 
Group’s existing facilities at Worsley, Eye, 
Kenninghall, and its Cooked and Prepared 
Poultry facilities in Hull to increase production 
capacity and efficiency, helping to mitigate the 
impact of these cost increases (further details 
can be found on pages 24 to 25 of the Strategic 
Report). Shareholders remain the Group’s key 
stakeholders, and continued investment in 
efficiency improvements is intended to ensure 
the Group can generate attractive returns on 
capital, despite these challenges. Additionally, 
these investments create a competitive 
advantage over other companies who fail to 
invest at a comparable pace.
The Board has also overseen the Group’s 
engagement with key stakeholders across its 
supply chain and retail customers, with whom 
it is increasingly entering into longer-term 
commercial arrangements. These agreements 
help to address and mitigate the inflationary 
pressures resulting from such changes.
We regard our employees as important 
stakeholders in the Group’s business, and the 
Board considers it essential that their working 
environment and terms and conditions remain 
attractive. However, the Board also considers 
it important that the Group can operate its 
business in a flexible and efficient manner 
to deliver its strategy, which it believes is in the 
long-term interests of all stakeholders, 
including its employees. The Board continues 
to monitor the Government’s proposed 
changes to employment legislation, particularly 
their impact on the cost and flexibility of both 
the Group’s business and its supply chain. 
The Board has also reviewed and overseen the 
Group’s involvement in developing the new Fair 
Dealing Obligations, which will apply to pig 
supply chains with independent producers and 
are due to take effect over the summer. 
The Board has always recognised the 
importance of independent farmers as 
stakeholders in the Group’s supply chain and 
the need to engage with them fairly, which the 
new regulations seek to reinforce.
While the Board remains concerned about the 
increasing regulatory burden on business, the 
associated costs, and the potential for 
unintended consequences, we acknowledge 
the importance of our supply chains and the 
additional assurance these regulations aim 
to provide. The Board believes that a healthy 
independent producer market is essential 
to the Group’s pig supply chain and UK 
food security.
While the Government’s new Fair Dealing 
Obligations are intended to support the 
independent pig producer market, there has 
nevertheless been an overall decline in pig 
herds, which is covered in more detail on page 
19 of the Strategic Report. The Board is 
concerned that the long-term impact of the 
proposed changes to inheritance tax 
introduced in the Autumn Budget and current 
uncertainty over the farm subsidy regime will 
further undermine the independent pig 
producer market, that has driven further 
investment in the Group’s supply chain, which 
is discussed below.
Supply chain security
The UK farming sector faces a number of 
challenges at a time when UK food security and 
the ability to produce our own food is becoming 
increasingly important in the face of global 
challenges and uncertainty. As indicated, the 
UK pig herd has contracted leading to pig 
supply tightening, and the UK poultry sector is 
also experiencing pressure as stocking 
densities are reduced to address animal welfare 
concerns, resulting in reduced rearing capacity 
in the absence of investment in significant new 
facilities. The UK is also faced with reduced 
production of other proteins, such as beef and 
lamb. This is resulting in increased reliance on 
imports. Recent changes to the UK inheritance 
tax regime and uncertainties relating to UK 
farm subsidies, as previously mentioned, have 
compounded the issue, with UK farmers 
increasingly considering exiting the sector  
and/or reducing their level of investment.
The Group has addressed these concerns 
through the expansion of its UK supply chain 
with the acquisition of the JSR indoor pig 
farming businesses in East Yorkshire to increase 
the size of its indoor pig herd and to add pig 
genetics capacity to increase supply chain 
efficiency and security. Further acquisitions of 
pig businesses have also been completed in 
East Anglia to boost our self-sufficiency in 
outdoor pigs. The Group is also developing its 
existing businesses through further investment 
in its herds and farming infrastructure, including 
upgrading and establishing new pig and 
poultry facilities. 
While a key part of the Board’s assessment 
when considering the Group’s investment 
strategy is the efficient allocation of the Group’s 
capital and the expected return on investment, 
the Board has accepted that lower rates of 
return will typically be achieved on land and 
farming infrastructure. However, this has been 
balanced with the strategic requirement to 
enhance supply chain security and the ability to 
generate returns over the longer term.
Increasing the level of integration and 
investment in our supply chain reflects the 
importance placed by our retail customers and 
consumers on security of supply. The Board has 
taken this into account when considering 
supply chain investments. While price remains 
important, the ability to deliver products 
reliably and consistently is becoming more 
relevant and represents a competitive 
advantage that the Group has over many of its 
UK competitors who lack integrated supply 
chains. Greater visibility in our supply chains 
also makes pricing more predictable and 
transparent for the Group’s long-term retail 
customers under its model-based 
supply arrangements.
The Board recognises that significant 
environmental concerns are associated with 
both pig and poultry farming. It is mindful that 
its environmental performance also influences 
how it is perceived by investors and by 
colleagues who want to work for a company 
committed to reducing its environmental 
impact. Sustainability has been a key factor in 
the Group’s investment decisions, particularly 
in areas such as regenerative agricultural 
systems, which are highlighted on page 36 of 
the Strategic Report, where the Board balances 
increased costs with its Second Nature 
sustainability commitments and targets. 
Further details of sustainability considerations 
are set out on pages 34 to 42 of the 
Strategic Report. 
The Board is conscious that the expansion 
of the Group’s supply chain activities can have 
a significant impact on local communities, 
particularly in rural areas. These concerns are 
taken into account when designing and 
implementing our investment projects, which 
seek to limit the impact on the areas we operate 
in. While the investment and job opportunities 
created are often welcomed by employees and 
local communities, reactions in some areas are 
more mixed. Notwithstanding its efforts, the 
Group faces challenges in balancing the 
concerns of all of those who object to its 
investment projects. In particular, despite 
addressing regulatory concerns, the Group has 
faced significant opposition to its expansion 
plans in East Anglia, limiting investment in the 
region and efforts to address food security 
through the development of modern and 
efficient agricultural businesses. 
BOARD ACTIVITIES
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Promoting our culture
One of the key responsibilities of the Board 
is to promote the Group’s culture across its 
businesses to achieve our purpose of feeding 
the nation with authentically made, sustainably 
produced food. Our culture is based on our four 
guiding principles of dedication to delivering 
the highest-quality products, an unwavering 
commitment to driving value, adapting to the 
needs of consumers through innovation and 
being proud of our passionate and committed 
colleagues. These four guiding principles 
are bound together by our Second Nature 
sustainability strategy.
Each of our guiding principles and Second 
Nature Strategy is referenced to a range of 
measures that are monitored and regularly 
reviewed by the Board to ensure that the 
Group’s activities are aligned with our purpose, 
culture and strategy and is reinforced through 
the key decisions that the Board takes. A key 
feature of our culture is that each of the Group’s 
facilities operate with a significant degree of 
autonomy and reflect the communities they 
operate in, as well as their history within the 
Group. Local responsibility and drive promote 
our success, but are nevertheless supported 
by our common guiding principles. 
We monitor a range of measures that underpin 
our culture. Our colleagues’ support is critical 
to the delivery of the Group’s purpose and 
ensuring a safe and supportive environment, 
where colleagues are given the opportunity 
to develop and fully participate in our business, 
is a key area of Board review. We actively 
monitor our health and safety performance and 
foster a strong safety culture in the workplace, 
taking prompt action to address any concerns 
and ensure colleague wellbeing. Details of 
health and safety performance are set out 
on page 58 of the Strategic Report.
Likewise, we focus on producing the ​ 
highest-quality food without compromising the 
heritage and integrity of our products by 
monitoring and investigating any complaints 
received thoroughly. The food safety standards 
at each of our sites are reviewed regularly by 
our own technical teams and externally by the 
British Retail Consortium, with action being 
taken to address any issues if we fail to achieve 
an A Grade at any of our sites. Further details 
of complaints per million units sold and BRC 
Grades awarded are set out on page 29 of 
the Strategic Report.
Underpinning our culture
We have developed various means of 
engagement to underpin our culture and 
to ensure that our colleagues understand 
and contribute to this at a practical level. 
All employees participate in online training to 
ensure that they understand the expectations 
and standards that define the Group across 
a wide range of areas, including food safety, 
diversity and inclusion, anti-bribery and 
corruption and health and safety, which 
are refreshed and supplemented at 
regular intervals.
Our Board is kept informed of engagement 
across the workforce through regular site visits, 
engagement with works councils and from 
feedback on presentations to our colleagues 
on the Group’s performance and strategy.
BOARD ACTIVITIES
CONTINUED
Link to Principal Risks
See pages 78 to 82 for more information.
Strategy
Undertaking a review of the updated Group’s Strategic Plan.
•	 Climate change
•	 Reliance on key customers and exports
•	 Consumer demand
Ongoing review of strategy implementation at Board meetings 
throughout the year.
Receiving presentations from operational management on future 
strategic opportunities.
Considering potential acquisition opportunities and other strategic initiatives.
Reviewing the Group’s investment programme to enhance its facilities 
and strengthen its supply chains.
Performance 
monitoring
Considering monthly reports from the Group’s Executive Directors.
•	 Disease and infection within livestock
•	 Interest rate, currency,  
liquidity and credit risk
•	 Pig meat availability and price
Receiving reports from Board Committee Chairs.
Approving the Group’s budget.
Reviewing and approving the Group’s Annual Report and Accounts, interim 
results and trading updates.
Approving capital expenditure proposals and leases in excess of £2 million 
and certain key commercial contracts.
Approving the Company’s dividend strategy and recommending the 2023/24 
final dividend and 2024/25 interim dividend.
Governance 
and risk
Reviewing three-year forecasts and other factors in support of the Viability 
Statement (viability is considered in detail on page 83).
•	 Disruption to Group operations
•	 Food scares and 
product contamination
•	 Health and safety
•	 IT Systems and cyber security
Considering the Group’s Risk Appetite Statement and principal non-financial risks 
to which the Group is exposed (supported by the Audit Committee).
Reviewing the Board Committees’ effectiveness and Directors’ conflict of interest.
Reviewing quarterly health and safety, risk, cyber, ESG and technical updates.
Overseeing of the Group’s whistleblowing arrangements and reports.
Sustainability
Considering the Group’s sustainability strategy, Second Nature.
•	 Climate change
Reviewing the performance against the Group’s Science-Based Targets and Net 
Zero 2040 commitment.
Reviewing the Group’s TCFD and SASB disclosures.
Reviewing and approving ESG investments.
People and 
succession
Approving the appointment of Senior Executives.
•	 Labour availability and cost
•	 Recruitment and retention  
of key personnel
Reviewing the Group’s labour strategy.
Reviewing proposals on senior executive succession planning.
Reviewing the structure, size, composition and diversity of the Board and its 
Committees (supported by the Nomination Committee).
Reviewing behaviours to ensure these are consistent with the Group’s culture.
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How the Board monitored culture in 2024/25
Action taken
Link to culture
Directors undertook site visits.
Visits enable the Board to gain a direct understanding of the working environment 
of colleagues and the challenges that they face, together with the practical impact 
of the Group’s policies and initiatives, and understanding of the Group’s purpose.
Where individual visits are undertaken by Directors, feedback is provided to the Board 
to  assist the understanding of the Group’s culture and ways in which this is understood 
and driven at a local level.
Reviewed reports from the Designated Non-Executive 
Director responsible for Workforce Engagement (‘ENED’).
During the year, the Board considered a number of reports and related recommendations 
from the ENED (Yetunde Hofmann) following visits to various Group facilities, further 
details of which are set out on pages 92 and 93 of the Governance Report.
Sponsored Group-wide colleague surveys and considered 
responses provided.
These facilitate the Board in obtaining feedback from colleagues on how the business is 
operated and led, and enable a critical review of the Group’s culture. The Board reviews 
and monitors response rates, which supports its understanding of colleague engagement 
and their awareness of our culture and guiding principles.
Reviewed health and safety performance trends 
and statistics. 
Active monitoring of performance at our sites enables the Board to monitor the 
effectiveness of safety practices and behaviours and to identify issues that require 
addressing to promote a health and safety culture to ensure colleague safety.
Reviewed data on food safety and reports on related 
technical matters.
Provides the Board with insight into how the delivery of high-quality food is undertaken 
at a site level and, where issues were identified, improvement plans required and the 
implementation of learnings across the Group.
Attended Second Nature Group meetings, visited various 
Second Nature projects and reviewed regular progress 
reports on initiatives being undertaken.
Allowed the Board to develop further insight into the Group’s sustainability strategy 
and ways this is embraced throughout the Group by colleagues and individual sites.
Participated in product development reviews, tastings, 
and monitored the development of new product categories, 
and their commercial introduction into the market.
Enabled the Board to understand new recipes and culinary ideas developed to ensure 
our products remain relevant and are adapted to the needs of the modern consumer and, 
more broadly, the extent to which our workforce take an interest and pride in the 
products they help to produce.
Reviewed details of internal audits where performance was 
considered to fall short of Group standards (through Audit 
Committee reviews reported to the Board).
Reports highlighted to the Board matters where behaviours and practices were not 
consistent with the promotion of the Group’s culture and provided details of learnings 
applicable to the Group more generally and actions being taken to rectify matters.
Reviewed a broad range of matters related to business 
integrity across the Group, including the operation of an 
independent whistleblowing line and the implementation 
of policies relating to modern slavery, equal opportunities 
and diversity, and anti-bribery and corruption.
This provided the Board with an understanding and the opportunity to review practices 
and behaviours across the Group and the extent to which these promote the Group’s 
purpose and culture.
Reviewed and approved major capital expenditure 
proposals across the Group.
Facilitated the Board’s understanding of how the Group is supporting its purpose 
and culture through investment by reference to a number of linked criteria including 
its impact on our efficiency, environmental performance and ability to offer value 
to customers.
BOARD ACTIVITIES
CONTINUED
GOVERNANCE FRAMEWORK
The Board is responsible for the long-term 
success and stewardship of the Company, 
overseeing its conduct and affairs to create 
sustainable value for the benefit of its 
Shareholders and other stakeholders, including 
customers, suppliers, employees and the 
communities in which the business operates. 
The Board is ultimately responsible for the 
business strategy and the financial robustness 
of the Group, for monitoring performance and 
for establishing a governance structure and 
practice that facilitates effective decision 
making and good governance.
The Board consists of Executive Directors 
alongside a strong team of experienced 
Non-Executive Directors. All Non-Executive 
Directors are independent. The Executive 
Directors have responsibility for particular 
functions, which are set out on page 102, and 
further delegate management to the wider 
senior management team throughout the 
Group based on their experience and seniority.
To enable the members of the Board to 
discharge these responsibilities, they have full 
and timely access to all relevant information. 
Board meetings are periodically held at the 
Group’s sites and Non-Executive Directors 
regularly visit the Group’s sites on an individual 
basis allowing the Directors to review the 
operations and meet the management teams 
of those particular sites.
BOARD OF DIRECTORS
BOARD COMMITTEES
EXECUTIVE COMMITTEES
OPERATING BOARDS
EXECUTIVE MANAGEMENT
•	 Establishes the Company’s strategy, purpose and values.
•	 Promotes the long-term success of the Company.
•	 Engages with stakeholders to ensure their interests are 
appropriately balanced.
•	 Reviews the principal risks faced by the Company and 
establishes its risk appetite.
•	 Maintains a framework of effective and prudent controls.
•	 Reviews and promotes the Group’s culture.
•	 Approves the Company’s budgets, financial reports  
and dividends.
•	 Oversees matters delegated to Board Committees. 
The Board delegates certain roles and responsibilities to its various 
Committees and to Senior Executives. The Committees ensure that there 
is independent oversight of internal controls and risk management and 
assist the Board by fulfilling their obligations and reporting back to the 
Board on the outcomes from their respective activities.
The Terms of Reference for each Board Committee are available  
on the Company’s website at www.cranswick.plc.uk.
The key responsibilities of the Environment, Social and Corporate 
Governance (‘ESG’) Committee, Audit Committee, Nomination 
Committee and Remuneration Committees are set out on pages 111 
and 115 respectively.
NOMINATION 
COMMITTEE
REMUNERATION  
COMMITTEE
ESG 
COMMITTEE
AUDIT & RISK 
COMMITTEE
Executive Committees are constituted on an ad-hoc basis to address 
particular strategic, operational and commercial matters affecting 
the business.
These consist of Executive Directors and relevant Senior Executives  
from the business. The feedback from any such Committees is shared 
with the Board.
Operating boards (or sub-boards) consisting of Senior Executives from 
each of the relevant businesses meet regularly to discuss operational and 
commercial matters affecting such businesses. Operating boards are also 
attended by the Executive Directors and relevant members of the Group’s 
Food Central Division, which provides technical and administrative 
support across the Group. The feedback from the operating boards 
is shared with the Board.
FRESH PORK
CONVENIENCE
GOURMET 
PRODUCTS
POULTRY
PET 
PRODUCTS
3– 6 years
6 – 9 years
Over 9 years
4
3
2
Executive Management by tenure
41– 50 years
51– 60 years
3
6
Executive Management by age
Male
Female
7
2
Executive Management by gender
CORPORATE GOVERNANCE
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Succession planning
During the year, the Nomination Committee 
reviewed the Board and Senior Management 
succession plans, which incorporated 
contingency planning relating to sudden 
and unforeseen departures, together with 
longer-term planning. While appointments 
continue to be made on the basis of merit, 
without the adoption of specific diversity 
targets, the Board recognises the importance 
of ensuring that it is not composed exclusively 
of like-minded individuals with similar 
backgrounds, and has a policy of increasing 
diversity at all levels. 
Director reappointment
All Non-Executive Directors undertake 
a fixed term of three years subject to annual 
re-election by Shareholders at the AGM. 
The fixed term can be extended, and consistent 
with Corporate Governance best practice, 
would not exceed nine years except in the case 
of exceptional circumstances. The current 
length of tenure for the Chairman and each 
of the Non-Executive Directors as at 29 March 
2025 is set out below.
Professional development and support
All Directors are provided with the opportunity 
for ongoing training to keep up to date with 
relevant legislative changes, including covering 
their duties and responsibilities as Directors 
and the general business environment. 
Directors can obtain independent advice 
at the expense of the Company.
Training is provided at training sessions 
delivered at Board meetings, which all Directors 
attend and also by way of focused meetings 
and  site visits undertaken by individual 
Non-Executive Directors. Training is delivered 
by senior executives and, where appropriate, by 
external advisers and other professional bodies.
In the past year, the Board received updates 
and training on a number of topics including 
various technical presentations along with 
other market perspectives from management. 
The Company Secretary and Group Finance 
also provide briefings during the year on 
material developments in legal, governance 
and compliance matters.
During the year, Non-Executive Directors also 
attended a number of Group Risk Committee 
and Second Nature Committee meetings to 
further enhance their understanding of the 
Group’s operations.
Tenure as at 29 March 2025 for Non-Executive Directors
Director
1 Year
2 Years
3 Years
4 Years
5 Years
6 Years
7 Years
8 Years
9 Years
Tim Smith
Liz Barber
Yetunde Hofmann
Alan Williams
Rachel Howarth
A performance evaluation 
process was undertaken based 
on an online questionnaire. 
This was facilitated by the 
Company Secretary who 
is considered a suitable and 
independent person to conduct 
this process.
Evaluation process
The Board evaluation was conducted via an 
online questionnaire and focused on a range 
of governance matters, including:
•	 continuing implementation of the 2022/23 
external Board effectiveness review;
•	 Board composition;
•	 leadership and succession planning;
•	 Board dynamics and decision making;
•	 strategy, purpose, values and culture;
•	 operation of Board Committees;
•	 Board logistics and secretariat support; and
•	 the Board’s advisers.
In addition, the views were sought from senior 
executives who interact regularly with the 
Board and the Board’s remuneration advisers 
and auditors in relation to the operation of the 
Remuneration Committee and 
Audit Committee.
The Company Secretary then prepared a 
Board Report summarising the key findings 
and themes arising from the responses to the 
questionnaire. The report was then presented 
to the Board and discussed at its April meeting.
Findings
The report found that the Board continues to 
operate effectively in a collegiate manner with 
a strong sense of common purpose and 
included a good balance of challenge and 
support to management. While the Directors 
were considered to have the necessary skills 
required for the effective governance of the 
Company, a requirement was identified for 
further training for more recently appointed 
Non-Executive Directors to enhance their 
understanding of some of the sectors and 
markets which the Group operates in, that is 
being addressed with more specific training 
and exposure to our operations being 
scheduled. It was also agreed that further 
resource should be added to the secretariat 
support to assist in the administration and 
operation of the Board and its Committees.
The report also considered continuing progress 
in relation to the recommendations made 
against areas identified for further 
improvement by the independent external 
assessment of Board effectiveness undertaken 
by Clare Chalmers in 2022/23, which included 
the following:
•	 A more central role for the Board in 
articulating and overseeing strategic aims 
of the business. The review concluded that 
there had been a greater focus by the Board 
on strategic matters at scheduled meetings 
over 2024/25 with presentations and 
deeper consideration being given by the 
Board to a number of the Company’s key 
sectors during the year. The Board also 
undertook a separate strategy review, which 
involved a detailed review of the Group’s 
five-year strategy and related budgets.
•	 Consideration of the frequency and 
duration of Board and Committee 
meetings with less emphasis on 
operational matters. The Board schedule 
has been reduced to eight scheduled 
meetings, with a greater focus on strategic 
topics, which was considered to have worked 
well over the year.
•	 The need for a more formal, structured 
approach to long-term executive 
succession planning. A formal succession 
plan review was undertaken by the 
Nomination Committee during 2024/25 
when a wider range of key roles was 
considered, and a timetable for the 
implementation of succession plans was 
agreed. This also involved reviewing the 
succession pipeline within the Group and 
where necessary agreeing further 
development plans.
•	 A deeper understanding of certain risks 
faced by the Group and to test the Board’s 
appetite for risk. The Group’s approach to 
risk assessment and embedding this within 
its decision making has been reviewed with 
the help of external consultants and a formal 
in-depth review of the Board’s risk appetite 
has been undertaken, which is reflected in 
the principal risks and uncertainties 
summarised in the Strategic Report on pages 
78 to 82. While significant progress has been 
made during the year, further work is being 
undertaken to ensure the Board’s risk 
appetite is embedded in its decision making.
•	 Further development of the ESG 
Committee in relation to the social aspects 
of its remit. Further consideration will be 
given generally to the remit of the ESG 
Committee through an externally facilitated 
review to be undertaken later in 2025.
In accordance with good governance practice, 
the Board will be commissioning a further 
independent review of its effectiveness later in 
2025/26, which will be reported in next year’s 
Annual Report and Accounts.
GOVERNANCE FRAMEWORK
CONTINUED
BOARD EFFECTIVENESS
CORPORATE GOVERNANCE
CORPORATE GOVERNANCE
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Corporate governance

BOARD LEADERSHIP AND PURPOSE
COMPLIANCE STATEMENT
This report, together with 
the ESG Report on pages 104 
to 105, the Audit Committee 
Report on pages 106 to 110, 
the Nomination Committee 
Report on pages 111 to 114, 
and the Remuneration Committee 
Report on pages 115 to 133, 
describes how the Board applies 
the principles of good governance 
and best practice as set out in the 
2018 UK Corporate Governance 
Code (the ‘Code’), which can be 
found on the Financial Reporting 
Council’s website: www.frc.org.uk. 
The Board is pleased to report that it has 
complied with the requirements of the Code 
during the 52 weeks ended 29 March 2025, 
with the following exceptions: 
At least half the Board, excluding 
the Chair, should be Non-Executive 
Directors whom the Board considers 
independent (Code Provision 11). 
Following the retirement of Pam Powell 
as a Non-Executive Director on 1 September 
2023, the Board had three independent 
Non-Executive Directors (excluding the 
Chairman) and four Executive Directors. 
The Board undertook the recruitment of 
an additional independent Non-Executive 
Director using independent search 
consultants and appointed Rachel Howarth 
as a Non-Executive Director on 30 April 2024 
to address this, following which, the Company 
has been compliant with Code Provision 11. 
The Remuneration Committee should 
have a minimum membership of three 
independent Non-Executive Directors 
(Code Provision 32).
Following the retirement of Pam Powell on 
1 September 2023, the Remuneration 
Committee had only two independent 
Non-Executive Directors (excluding the 
Chairman). This was addressed by the 
recruitment and appointed to the Committee 
of Rachel Howarth, described in more detail 
above, following which, the Company has 
been fully compliant with Code Provision 32. 
Workforce engagement relating to 
alignment of executive remuneration 
with wider Company pay policy 
(Code Provision 40 and 41). 
The Remuneration Committee does not 
directly consult with employees regarding 
the remuneration of the Executive Directors. 
However, when considering remuneration 
levels to apply, the Committee takes into 
account base pay increases, bonus payments 
and share awards made to the Company’s 
employees generally. Details of how Executive 
Director pay is considered in the context of 
the broader workforce is set out on page 116 
of the Remuneration Committee Report.
The Board has reviewed the Financial 
Statements and, taken as a whole, considers 
them to be fair, balanced and understandable, 
providing sufficient and appropriate 
information for Shareholders to assess the 
Company’s position and performance, business 
model and strategy. The Audit Committee 
provided guidance to the Board to assist 
it in reaching this conclusion.
By order of the Board 
 
Steven Glover
Company Secretary
20 May 2025
The division of roles and responsibilities between our Chairman, Executive Directors and Non-Executive Directors is explained below, together with 
the support they receive from the Company Secretary to enable them to meet their responsibilities under the UK Corporate Governance Code.
Non-Executive Chairman
Tim Smith
•	 Primarily responsible for the leadership of the Board, ensuring 
that it is effective and promoting critical discussion.
•	 Chairs the Nomination Committee and ESG Committee and 
the AGM.
•	 Sets the Board meeting agendas in consultation with the Chief 
Executive and Company Secretary, ensuring they are aligned to 
the business strategy.
•	 Leads the performance evaluation of the Board and ensures its 
effectiveness in all aspects of its role.
•	 Sponsors and promotes the highest corporate governance 
and ethical standards.
•	 Facilitates contribution from all Directors to the discussions 
of the Board.
•	 Provides a sounding board for the Chief Executive on key business 
decisions and challenges proposals where appropriate.
•	 Ensures effective communication with our Shareholders and 
other stakeholders. 
Chief Executive Officer
Adam Couch
•	 Develops and implements the Group’s strategy with input from the 
rest of the Board and its advisers.
•	 Responsible for the overall operational activity of the Group.
•	 Manages the day-to-day business of the Group, leads its direction 
and promotes its culture and values.
•	 Brings matters of particular significance or risk to the Chairman 
for discussion and consideration by the Board where appropriate.
•	 Responsible for overseeing the delivery of the sustainability agenda 
within the Group.
Executive Directors
Mark Bottomley, Jim Brisby and Chris Aldersley
•	 Provide specialist knowledge and experience to the Board.
•	 Support the Chief Executive Officer in the implementation 
of the Group’s strategic policies.
•	 Responsible for the budgeting process and reporting of the 
financial performance of the Group. 
•	 Responsible for the commercial affairs of the Group.
•	 Responsible for the operational performance of the Group.
•	 Responsible for the leadership and management of commercial, 
risk, treasury, tax and finance functions across the Group. 
Senior Independent Director (‘SID’)
Liz Barber
•	 Provides a sounding board for the Chairman and supports him 
in his leadership of the Board.
•	 Is available if Shareholders want to raise concerns that normal 
channels have failed to resolve. 
•	 Heads up the Non-Executive Directors on the Board.
•	 Reviews the Chairman’s annual performance appraisal along 
with the other Non-Executive Directors. 
Non-Executive Directors
Yetunde Hofmann, Alan Williams and Rachel Howarth 
•	 Bring complementary skills and experience to the Board.
•	 Constructively challenge the Executive Directors on matters 
affecting the Group.
•	 Chairs the Audit Committee (Alan Williams).
•	 Chairs the Remuneration Committee (Rachel Howarth). 
•	 Satisfy themselves as to the accuracy of the financial performance 
of the Group and the robustness and effectiveness of financial 
controls and risk management processes. 
•	 Help develop strategy with an independent outlook.
•	 Together with the SID, review management’s performance.
•	 Engage directly with employees. 
Company Secretary
Steven Glover
•	 Responsible to the Board.
•	 Acts as secretary to the Board and each of its Committees ensuring 
compliance with procedures.
•	 Responsible, under the direction of the Chair, for ensuring the Board 
receives timely and accurate information. 
•	 Provides support to the Non-Executive Directors.
•	 Responsible for advising the Board on all governance matters. 
CORPORATE GOVERNANCE
CORPORATE GOVERNANCE
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Corporate governance

THE ESG COMMITTEE
The ESG Committee oversees 
the governance of the Group’s 
sustainability plans, focusing 
on environmental and social 
sustainability, as well as stakeholder 
engagement with our customers, 
colleagues, suppliers, shareholders, 
and communities. As Chair of the 
ESG Committee, I am pleased to 
introduce this report for the 52 
weeks ending 29 March 2025.
Tim J Smith CBE
Chair of the ESG Committee
Composition of the ESG Committee
The ESG Committee comprises the 
following Directors:
Committee members
Meetings attended
Tim Smith – Chair
3/3
Liz Barber
3/3
Yetunde Hofmann
3/3
Alan Williams
3/3
Rachel Howarth
2/31
Adam Couch
3/3
Mark Bottomley
3/3
Jim Brisby
3/3
Chris Aldersley
3/3
1.	 Rachel Howarth was appointed as a Director on 30 April 2024 
and attended the April meeting of the ESG Committee as an 
observer. She did not attend the July Board meeting due to a 
long-standing conflicting commitment prior to her 
appointment as a Director, which was approved by the Board.
Other regular attendees
•	 The Group HR Director and the Head 
of Sustainability Strategy & ESG and 
other senior executives attend by invitation 
as required.
•	 The Company Secretary also attends 
meetings as secretary to the Committee.
Frequency of meetings
The Committee meets as necessary and 
at least three times a year.
Independence
A majority of the members of the Committee 
are independent.
Principal role and responsibilities
The Committee is responsible for:
•	 Overseeing our sustainability strategy, 
Second Nature, and ensuring it is aligned 
to the overall purpose and values of 
the Group.
•	 Monitoring the Company’s progress and 
performance against the Second Nature 
strategy, including the performance against 
key targets, transition planning and 
assessment of risks and opportunities.
•	 Providing support and guidance on 
sustainability-related issues and matters 
as appropriate.
•	 Reviewing Cranswick’s engagement with 
key stakeholders, including customers, 
colleagues, suppliers, our communities 
and shareholders on sustainability matters.
•	 Continued monitoring of external 
developments in ESG environment.
•	 Approving any sustainability-related content 
in the Annual Report and Accounts, as well as 
standalone sustainability reports.
•	 For further details, please see the ESG 
Committee Terms of Reference on our 
website: www.cranswick.plc.uk.
Key activities in 2024/25
•	 Oversight of progress against the Group’s 
updated Second Nature strategy.
•	 	Received updates on the Group’s enhanced 
communication plans relating to the Second 
Nature strategy.
•	 	Received updates on key activities and 
discussion points taking place in the Second 
Nature Steering Committee.
•	 	Reviewed the updated TCFD disclosure 
and challenged the extent to which 
changes implemented enhanced alignment 
with the Group’s broader internal risk 
management framework.
•	 	Evaluated updates to the Group’s Science 
Based Targets in light of revised Forestry, 
Land and Agriculture Guidance (‘FLAG’) 
and assessed the implications for the Group’s 
emissions reduction pathway.
•	 Reviewed progress of the creation of the 
Group’s transition plan, aligned to the UK 
Transition Plan Taskforce (‘TPT’), and how 
this would influence the Group’s approach 
to strategy and any future updates to 
Science-Based Targets.
•	 Received updates on the Group’s rating 
agency scores, and where appropriate, 
challenged management on areas 
requiring improvement.
•	 Reviewed stakeholder engagement 
activities across key stakeholder groups, 
including investors, colleagues, customers, 
key suppliers and wider communities.
•	 Maintained oversight of the Group’s 
environmental policies, including those 
relating to Environment and Energy, Waste, 
Water and Deforestation.
•	 Received and reviewed updates on the 
strategic decision to cease the purchase of 
carbon credits, with funds being redirected 
to an internal carbon fund supporting 
sustainability-focused initiatives (see 
page 40). 
The Committee
The Committee coordinates the Group’s 
activities relating to ESG matters and, 
in particular, considers and recommends the 
Group ESG strategy to ensure that short-term 
and long-term objectives for the Group’s ESG 
activities are in place and key metrics are 
reported on to support this.
Since its introduction in 2018/19, the Group’s 
Second Nature sustainability platform has 
continued to evolve and strengthen, becoming 
an integral part of the overall business strategy. 
While the landscape of sustainability remains 
complex and presents ongoing challenges, 
the Group continues to adopt a pragmatic and 
well-informed approach to decision making in 
this dynamic and continually developing area. 
As Chair of the ESG Committee, I am 
supported by Committee members who 
collectively bring a diverse and extensive 
range of business expertise aligned to various 
components of the Group’s ESG strategy. 
Notably, Liz Barber contributes significant 
experience in sustainability and water resource 
management, gained during her tenure as 
Chief Executive of Kelda Group. This expertise 
is particularly valuable in advancing initiatives 
under the Group’s environmental pillar (‘From 
the land, for the land’). Yetunde Hofmann 
brings a strong background in organisational 
development and strategic transformation, 
with a particular focus on leadership, change 
management, and diversity, thereby offering 
valuable insights in relation to the Group’s 
social pillar (‘Thriving together with purpose’).
In my previous role as Group Quality Director 
at Tesco plc, I held responsibility for Tesco’s 
responsible sourcing agenda. This experience 
has provided me with a deep understanding 
of supply chain governance, ESG compliance, 
and broader ethical considerations — all of 
which are essential elements of the Group’s 
wider ESG programme.
Sustainability strategy — environment 
The Group’s Second Nature sustainability 
platform, originally established in 2018/19, 
was updated in 2024 to reflect the continuously 
evolving sustainability landscape. The revised 
framework offers a clearer structure, designed 
to be easily understood by all stakeholder 
groups, and provides enhanced guidance 
on how environmental sustainability should 
be embedded throughout all levels of the 
organisation. Over the course of the year, 
the ESG Committee was regularly briefed 
on progress and the implementation of the 
updated strategy across the Group.
Throughout the year, the ESG Committee 
undertook deep dives into a number 
of environmental sustainability issues. 
These included a comprehensive assessment 
of forthcoming changes to the Group’s  
Science-Based Targets in light of updated 
Forest, Land and Agriculture Guidance 
(‘FLAG’). The Committee was provided with 
detailed oversight of these developments 
and the strategic considerations under review. 
A final decision on the Group’s revised 
approach is expected to be confirmed later 
in the year once more guidance is available.
To support the Group’s response to the SBTi 
FLAG updates, the Committee also received 
updates on the UK Transition Plan Taskforce 
(‘TPT’) and how this may shape future strategic 
decisions regarding the Group’s transition to a 
Net Zero operating model. Further information 
on this can be found on page 38. These updates 
offered valuable insight into the evolving 
regulatory landscape and the implications 
for both internal processes and external 
disclosures. Additional briefings were also 
provided on anticipated changes in reporting 
requirements, including developments from the 
International Sustainability Standards Board 
(‘ISSB’) and the Taskforce for Nature-related 
Financial Disclosures (‘TNFD’).
Sustainability strategy — social
This year, the Committee agreed and formally 
approved a clear and structured plan to 
enhance the Group’s approach to the social 
pillar of its ESG strategy. This marked a 
significant step forward in aligning social 
initiatives with the broader ESG objectives. 
The agreed framework sets out defined 
priorities supported by measurable KPIs and 
focuses on key areas including community 
engagement, employee wellbeing, diversity, 
equity and inclusion (‘DE&I’), and the protection 
of human rights across the supply chain.
To ensure progress is evidence-based, the 
Group has continued to monitor a range of 
indicators such as employee survey results, 
gender and ethnicity pay gap data, and detailed 
engagement case studies. The Committee 
also endorsed a long-term strategic focus on 
improving social mobility through educational 
outreach and initiatives aimed at alleviating 
food poverty. This includes sustained 
partnerships with local schools and colleges 
which aim to deliver early years engagement, 
careers advice, and meaningful work 
experience opportunities, particularly for 
students with Special Educational Needs 
and Disabilities (‘SEND’).
The Committee also reaffirmed its support 
for addressing food insecurity through 
continued surplus food donations to charitable 
organisations such as FareShare and local 
food kitchens. These contributions are closely 
monitored and reported in terms of both food 
volumes and the number of beneficiaries 
reached, further underscoring the Group’s 
commitment to creating a measurable and 
lasting positive social impact.
Risk 
A core responsibility of the Committee is 
to oversee the identification, management 
and mitigation of climate-related risks, while 
also ensuring that emerging opportunities 
are appropriately assessed. The Group’s  
climate-related risk analysis, presented in 
the TCFD disclosure on pages 43 to 48 of the 
Strategic Report, outlines the material risks 
and opportunities identified, the rationale for 
their materiality, and the actions being taken 
to address them. The Committee’s work also 
encompasses consideration of the Group’s 
resource and capital allocation, to ensure 
maximisation of risk mitigation and opportunity 
realisation, while also delivering value 
to Shareholders.
In the near term, the Committee’s focus remains 
on the most pressing short to medium-term 
risks, including those associated with supply 
chain deforestation and the quality of land, 
water and air. Longer-term risks, such as 
increased flooding, heat-related disruptions, 
water scarcity and fluctuations in commodity 
availability, require a more strategic and 
forward-looking response. As such, the 
Committee continues to provide oversight 
on investment, mitigation and adaptation 
strategies that support long-term business 
resilience and environmental sustainability. 
Governance
The Committee’s Terms of Reference were 
reviewed by the Committee during the year. 
A copy of the Committee’s Terms of Reference 
is available on the Company’s website at  
www.cranswick.plc.uk.
On behalf of the Committee
Tim J Smith CBE
Chairman
20 May 2025
CORPORATE GOVERNANCE
CORPORATE GOVERNANCE
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Corporate governance

Principal responsibilities 
of the Audit Committee
The Committee’s principal responsibilities 
include reviewing and monitoring:
•	 the integrity of the Group’s Financial 
Statements and related narrative reporting;
•	 the Group’s accounting policies and the 
impact of new and amended 
accounting standards;
•	 the effectiveness of the Group’s financial 
reporting, internal control and risk 
management systems in support of 
the Board;
•	 the effectiveness of the Internal Audit 
function in the context of the Company’s 
overall risk management framework;
•	 the effectiveness, scope, cost and 
independence of the Group’s 
external auditors;
•	 the Company’s whistleblowing and 
anti-bribery policies; and
•	 the Group’s viability, and its disclosure 
within the Annual Report.
The Committee makes recommendations 
to the Board on the removal, appointment or 
reappointment of the Group’s external auditors. 
The Audit Committee’s Terms of Reference, 
which are reviewed and approved by the 
Board annually, are available within the 
Corporate Governance section on the Group’s 
website at www.cranswick.plc.uk.
Composition of the Audit Committee
The Audit Committee comprises the following 
Non-Executive Directors:
Committee members
Meetings attended
Alan Williams – Chair
4/4
Yetunde Hofmann
4/4
Liz Barber
4/4
All members of the Committee have 
extensive managerial experience in large, 
complex organisations and have a wide range 
of financial, commercial and operational 
expertise. It is a requirement of the UK 
Corporate Governance Code that at least one 
Committee member has recent and relevant 
financial experience. Both Alan Williams and 
Liz Barber meet this requirement. 
Other regular attendees
The Chairman, Chief Financial Officer, Head of 
Risk and Internal Audit, Rachel Howarth 
(Non-Executive Director), Director of Group 
Reporting and Control, External Audit Partner 
and External Audit Director attend by invitation 
as required. The Group Company Secretary 
also attended meetings as secretary to 
the Committee.
Independence
All members of the Committee 
are independent.
Frequency of meetings
The Committee is required to meet at least 
three times a year and its agenda is linked to 
the Group’s financial calendar. Both the 
external auditors and the Head of Risk and 
Internal Audit have the opportunity to access 
the Committee, without the Executive 
Directors being present, at any time, and the 
Committee formally meets with both the 
external auditors and the Head of Risk and 
Internal Audit independently, at least once 
a year. 
In addition to formal meetings, the Chair of the 
Audit Committee has one-on-one updates with 
the Head of Risk and Internal Audit and Chief 
Financial Officer to discuss ongoing matters 
and approve any non-audit fees undertaken by 
the external auditors.
Key activities in 2024/25
Integrity of Financial Statements
•	 Reviewed and challenged the key financial 
reporting judgements and estimates and 
concluded that accounting treatments 
were appropriate. 
•	 Reviewed and concluded that the Group 
is a going concern for a period of at least one 
year from the date of signing these Financial 
Statements; and that the relevant disclosures 
are appropriate.
•	 Reviewed and challenged the Group’s 
viability assessment and concluded that 
disclosures are appropriate.
•	 Reviewed and concluded that the Financial 
Statements and narrative reporting are fair, 
balanced and understandable.
Accounting policies 
•	 Reviewed the Group’s accounting policies 
to ensure they remain appropriate and have 
been consistently applied.
•	 Reviewed the impact of new and forthcoming 
accounting standards and concluded that 
disclosures in this year’s Financial Statements 
are appropriate.
•	 Reviewed the disclosure of Alternative 
Performance Measures (‘APMs’) and 
concluded that they are appropriate 
for monitoring the Group’s 
underlying performance.
Internal audit
•	 Reviewed and challenged the work of the 
Group’s Internal Audit function and 
concluded that it is operating effectively 
and is appropriately resourced.
•	 Reviewed and approved the Internal 
Audit Charter. 
•	 Reviewed and approved Head of Risk and 
Internal Audit independence declaration.
•	 Reviewed and approved the Internal Audit 
plan and budget for the coming year.
External audit
•	 Approved the terms of engagement and 
remuneration of the external auditors.
•	 Reviewed and approved the external 
audit plan.
•	 Reviewed, and was satisfied with, the 
effectiveness of the external audit process.
•	 Monitored the independence of 
external auditors and concluded that 
PricewaterhouseCoopers LLP (‘PwC’) 
is independent.
Whistleblowing and anti-bribery
•	 Reviewed and approved the Group’s 
whistleblowing policy.
•	 Reviewed and approved the Group’s 
anti-bribery policy.
•	 Reviewed, on behalf of the Board, 
whistleblowing reports and their resolution.
Internal controls and risk management
•	 Reviewed the Group’s internal controls and 
risk management systems, including those 
for assessing emerging risks, and concluded 
that they are operating effectively
•	 Reviewed the results of the Enterprise Risk 
Management Maturity Assessment and was 
satisfied with the effectiveness of the 
Group’s Risk Management Framework. 
•	 Reviewed the enterprise risk management 
maturity assessment results, focusing 
on management’s proposed actions.
•	 Reviewed the Group’s IT control 
environment, and received regular 
updates on cyber risks.
•	 Reviewed and challenged the work and 
associated reporting of the Group 
Risk Committee.
•	 Reviewed and updated the Board’s risk 
appetite statement.
•	 Regularly received updates and reviewed 
the new UK Corporate Governance Code 
implementation plan, internal control and 
risk framework, and assurance plan.
•	 Reviewed and updated, where necessary, 
the Committee’s Terms of Reference.
Group viability and related disclosures
•	 Reviewed and concluded that a three-year 
time horizon for the Group’s Viability 
Statement remained appropriate.
•	 Reviewed the Group’s budget, forecasts 
and downside sensitivity analysis, including 
the loss of consumer demand for premium 
and added-value products and the risk of 
disease within livestock, and concluded 
that the Group is viable over the three-year 
time horizon.
•	 Reviewed and approved the Viability 
Statement disclosure in the 
Financial Statements.
Statement by the Chair 
of the Audit Committee
On behalf of the Audit Committee, I am 
pleased to present the Audit Committee 
Report for the 52 weeks ended 29 March 
2025, which provides an overview of the key 
activities and the areas of focus of the 
Committee during the year.
The Committee met formally four times this 
year, with meetings in advance of half-year and 
year-end financial reporting in November and 
May respectively, and additional meetings 
in September and March in preparation for the 
half-year and year-end processes.
Across these four meetings, the Committee 
focused on its primary responsibilities of 
supporting the Board and protecting the 
interests of Shareholders in relation to financial 
reporting, audit and internal control. 
The Committee also facilitated strategic 
discussions on risk appetite, the adequacy 
of mitigations and controls in place to manage 
risk to an acceptable level.
Throughout the year, the Committee received 
regular updates on progress related to the UK 
Corporate Governance Code, and maintained 
its focus on strengthening the internal controls 
framework for risk management. The review 
of the implementation of the updated Code 
requirements will continue in 2026, with the 
Audit Committee fulfilling its responsibilities 
through ongoing monitoring and reviews of 
risk management and internal control activities 
completed across the Group.
The Group faces growing cyber security 
challenges, and in response to this, over the 
course of the year, the Committee reviewed 
the findings from the National Institute of 
Standards and Technology (‘NIST’) assessment, 
which affirmed much of the work undertaken 
by the Group’s IT function. The Committee 
challenged management on cyber security 
matters and expressed their support for 
enhancing areas requiring further attention. 
It was noted that the assessment, in particular, 
gave the Committee a deeper insight into the 
risks facing the Group, and the appointment 
of a Head of IT Security had been instrumental 
in driving the development and execution of 
the Group’s IT security strategy.
During the year, the Committee reviewed and 
challenged Internal Audit’s preparedness for 
the Global Internal Audit Standards, which will 
take effect in the upcoming year. Following a 
third-party review of its preparedness for the 
required changes, the Audit Committee was 
satisfied that many of the new standards’ 
requirements had already been implemented 
and that the implementation of the remaining 
requirements was progressing as planned.
Towards the end of the year, the Audit 
Committee approved a recommendation from 
the Head of Risk and Internal Audit to adopt 
a co-sourced partnership with a third-party 
specialist provider. This approach provides 
a number of benefits, including a technology 
and data-enabled audit approach, a flexible 
resourcing model with importantly access to 
Subject Matter Experts (e.g. Cyber/IT), and the 
ability to access proprietary tools and software, 
alongside realising additional value from the 
Group’s Enterprise Risk Platform and 
IT investments.
To support this co-sourcing arrangement, 
the internal audit team was restructured in 
May 2025, and historical ways of working 
and processes were reviewed. The Audit 
Committee welcomes this transition, which, 
alongside the established in-house internal 
audit team, will result in a more efficient and 
effective assurance function capable of 
meeting the Group’s evolving needs and 
future requirements.
In the next 12 months, the Committee will 
maintain its focus on key areas of financial 
judgement and reporting, while also working 
to further strengthen the Group’s internal 
control environment. A primary priority will 
be ensuring management is prepared for 
compliance with the Code changes, as well as 
addressing evolving financial and non-financial 
reporting requirements, alongside other 
regulatory developments.
Alan Williams
Chair of the Audit Committee
20 May 2025
THE AUDIT COMMITTEE
The Audit Committee’s 
primary role is to assist the Board 
in providing effective governance 
over the Group’s financial reporting, 
risk management and internal 
control systems. This includes 
oversight of the Group’s Internal 
Audit Function, the Risk Committee 
and the External Audit.
Alan Williams
Chair of the Audit Committee
CORPORATE GOVERNANCE
CORPORATE GOVERNANCE
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Corporate governance

Performance evaluation of 
the Audit Committee
An independent external evaluation of the 
effectiveness of the Committee is conducted 
every three years. In the last review carried 
out in 2022 by Clare Chalmers Limited, the 
evaluation indicated that the Committee was 
operating effectively. 
Financial reporting
During the year, the Audit Committee reviewed 
accounting papers prepared by management 
and considered, with input from external 
auditors, the appropriateness of the main 
accounting policies, estimates and judgements 
made in preparing the Financial Statements. 
The key matters considered by the Committee 
in review of the Financial Statements for the 52 
weeks ended 29 March 2025 are set out below.
Biological assets
•	 In accordance with IAS 41, biological assets 
are valued at fair value in the Group balance 
sheet, with the net valuation movement 
disclosed separately on the face of the 
income statement. The valuation requires 
judgement involved in the classification of 
biological assets within the fair value 
hierarchy, and is sensitive to key assumptions, 
which include the fair value of livestock at the 
various stages of development. The Audit 
Committee reviewed the assumptions used 
within the models and management’s 
proposed accounting treatment, and was 
satisfied that the standard had been fairly 
and consistently applied and the required 
disclosures made in the Financial Statements 
(See Note 15 and Note 22).
Investment carrying value (Company only)
•	 The Committee reviewed management’s 
assertion that no impairment triggers were 
identified, and the assumptions used in 
determining the carrying value of investments 
in subsidiaries in the Parent Company. 
These were considered reasonable.
Goodwill
•	 In accordance with IAS 36, the carrying 
value of goodwill is reviewed annually for 
impairment. For each cash-generating 
unit (‘CGU’) the recoverable amount is 
determined as the higher of either the fair 
value less cost of disposal or the value in use. 
The Audit Committee reviewed the 
judgements applied and assessed the 
reasonableness of the assumptions used in 
determining CGUs and the recoverable 
amounts including discount rates and market 
data. The Committee was satisfied that the 
assumptions used and the recoverable 
amounts determined were appropriate. 
(See Note 10).
Going concern and viability 
At the request of the Board, and reflecting 
the requirement of the UK Corporate 
Governance Code, the Audit Committee 
reviewed and reported to the Board that 
it was satisfied with the risk disclosures set 
out on pages 78 to 82 and the Viability 
Statement presented on page 83.
To perform this review the Audit Committee:
•	 Reviewed risk reporting disclosures in detail;
•	 Considered the appropriateness of the 
three-year time horizon selected for testing 
the Group’s viability;
•	 Reviewed the Group’s annual budget and 
extended three-year forecast and the 
assumptions therein for reasonableness;
•	 Agreed appropriate downside sensitivities 
to be applied to the forecasts for stress 
testing, based on the Group’s Principal 
Risks and the work of the Risk Committee 
(in the current year focused on the risk of 
disease within livestock and a reduction 
in consumer demand for premium and 
added-value products);
•	 Reviewed the availability of debt funding for 
the Group across the three-year forecast 
period; and
•	 Reviewed the TCFD disclosure, the risks and 
opportunities identified and the forecast 
impact of climate change on the business.
The Board and the Committee concluded that, 
based on the results of the analysis provided, 
they have a reasonable expectation that the 
Group will be able to continue in operation 
and meet its liabilities as they fall due over 
a three-year time horizon (see page 83).
Fair, balanced and understandable
At the request of the Board, the Audit 
Committee reviewed whether the Financial 
Statements taken as a whole are fair, balanced 
and understandable and provide the necessary 
information for Shareholders to assess the 
Company’s position and performance, business 
model and strategy.
The Board and the Committee understand 
that ‘fair’ should mean reasonable and impartial, 
‘balanced’ should mean even-handed with 
both positive and negative messages being 
portrayed and ‘understandable’ should 
mean simple, clear and free from jargon 
or unnecessary clutter.
In performing this review, the Audit Committee:
•	 Reviewed and assessed key judgement 
areas detailing management’s accounting 
treatment, and discussed key points with 
the Chief Financial Officer outlining reasons 
for considering the disclosures to be fair, 
balanced and understandable;
•	 Obtained confirmation from the preparers 
of the Annual Report that they had reviewed 
the fairness and completeness of their sections;
•	 Considered the Annual Report and Accounts 
in the context of the Audit Committee’s 
knowledge and experience of the business;
•	 Reviewed the disclosure of Alternative 
Performance Measures (‘APMs’) and 
considered their appropriateness for 
monitoring the Group’s underlying 
performance; and
•	 Discussed this evaluation with 
External Auditors.
The Committee also established through 
reports from management that there were 
no indications of fraud relating to financial 
reporting matters.
The Audit Committee is pleased to report 
that it reported to the Board that the Financial 
Statements taken as a whole are fair, balanced 
and understandable.
Risk management and internal control
The Audit Committee is responsible for 
overseeing the Group’s risk management and 
internal control framework, ensuring that risks 
are effectively mitigated. Throughout the year, 
the Committee conducted a review of the 
framework’s effectiveness through the work 
of Internal Audit, the external auditor’s control 
recommendations on the Group’s financial 
control environment following their audit and 
thorough review and challenge of monthly 
Board reports. The Committee also reviewed 
key Group policies, including whistleblowing 
and bribery prevention policies and regular 
whistleblowing update reports on behalf 
of the Board. These efforts enabled the Audit 
Committee to confirm that the existing risk 
management and internal control systems 
remain robust.
The Group Risk Committee, chaired by 
the Chief Financial Officer and including 
representatives from all areas of the business, 
met regularly and reported its outputs directly 
to the Audit Committee and updated the 
Board accordingly. During the year, members 
of the Audit Committee attended Group Risk 
Committee meetings to ensure that the 
Risk Management Framework and risk 
processes were adequate, and that risks 
were effectively discussed.
During the year, an independent third-party 
conducted an Enterprise Risk Management 
Maturity Assessment to provide additional 
assurance on the strength and effectiveness 
of the Group’s Risk Management Framework. 
The findings confirmed that the Group has a 
well-developed Risk Management Framework, 
highlighting best practices such as the effective 
use of the IT risk management system, in-depth 
risk analyses, and regular Governance, Risk and 
Compliance (‘GRC’) meetings. 
This positions the Group above the industry 
average, demonstrating a strong commitment 
to continuous improvement in risk management.
In addition, the Committee reviewed the key 
outputs from work performed by the Group 
Risk Committee to gain assurance over the Risk 
Management Framework, which is designed to 
identify, assess, prioritise, monitor and mitigate 
risk and was satisfied that all Principal Risks, 
including emerging risks, had been identified 
(see pages 78 to 82) and that the Risk 
Management Framework, including processes 
for assessing and reporting emerging risks, 
was operating effectively. 
The Committee continued to support the 
Board in implementing risk appetite 
statements, defining the level of risk the Group 
is willing to accept to achieve its operational 
and strategic objectives. This, in turn, helps 
determine the extent of actions and resources 
required to mitigate risks to an agreed level. 
The deep dive risk reviews by the Committee 
has enabled the Group to refine its principal 
risks, eliminating duplication and ensuring 
mitigating controls remain adequate against 
an evolving risk landscape.
Enhancing the Group’s internal control 
framework remained a key focus in response 
to the upcoming changes to the Corporate 
Governance Code. Throughout the year, the 
Committee received regular updates from the 
project team on the progress of change 
implementation, including key initiatives such 
as automating risk and control monitoring 
through the newly implemented GRC tool. 
This automation has strengthened the Group’s 
ability to document risks and controls more 
efficiently, improving both the timely visibility 
and validation of control compliance.
To further support this, a periodic 
self-attestation process will be introduced 
in the next financial year. This will provide 
control owners with an opportunity to report 
any control exceptions that occurred during 
the period and outline any changes in the 
control environment. These attestations will 
serve as a first line of defence, promoting 
accountability, transparency, and ensuring 
compliance across the Group’s sites with 
internal policies.
In response to updates in the Corporate 
Governance Code, the Committee also noted 
that internal audits will continue to provide 
assurance over financial controls, while 
expanding their scope to include non-financial 
areas. Where relevant, the use of external 
assurance providers will be explored to further 
enhance the overall assurance process. 
This approach will ensure that Internal Audit 
continues to act as an independent third-line 
assurance provider, supporting the Board 
in evaluating the adequacy of the internal 
control framework and the effectiveness 
of key controls.
Looking ahead, the Committee’s primary focus 
for the coming year will be on evaluating the 
results of the trial run for all material controls, 
identifying any weaknesses that could impact 
their effectiveness, assessing the adequacy 
of the review and monitoring mechanisms 
implemented, and driving further framework 
enhancements through automation and 
standardisation across the Group.
Internal audit
The Audit Committee is responsible for 
monitoring the performance and effectiveness 
of Internal Audit. The Committee reviewed and 
approved the annual Internal Audit plan, 
ensuring that it was aligned to the Principal 
Risks of the business and received regular 
updates on the delivery of the plan objectives 
at each of its meetings during the year. 
The Committee also reviewed and approved 
the Group’s Internal Audit Charter, which sets 
out the role and mandate of the Internal Audit 
function, the Head of Risk and Internal Audit’s 
annual independence declaration and the 
budget for the coming year.
At each Committee meeting, the Head of 
Internal Audit presents a report to the Audit 
Committee outlining the audits conducted 
across the Group, including operational and 
risk-based reviews. The report also includes 
key metrics tracking progress against the 
audit plan, updates on the overall Group Risk 
Management Framework, and risks specific 
to individual operations. Additionally, the risk 
profile of the Group is regularly reassessed 
to reflect any changes to the risk profile of the 
Group. The Audit Committee also reviewed 
progress by management in addressing the 
issues identified on a timely basis.
During the period, the Committee received 
regular updates on the implementation of 
recommendations from the Internal Audit 
External Quality Assessment (‘EQA’) 
conducted in the previous year. It was noted 
that significant progress had been made, with 
a substantial number of recommendations 
already successfully completed.
The Audit Committee takes control 
weaknesses identified at site level seriously 
given the decentralised structure of the Group. 
During the year, Internal Audit performed a 
core financial controls review at the majority 
of the Group’s sites. In common with prior 
years, Internal Audit also reviewed specific 
Group non-financial risk areas including 
whistleblowing procedures and health 
and safety. 
Internal Audit reviews conducted throughout 
the year have identified no control failures 
or weaknesses that would have a material impact 
on the Group. However, recommendations were 
made where necessary at specific sites to 
enhance existing processes and controls. 
Follow-up audits were subsequently carried 
out to ensure that management was effectively 
implementing the agreed corrective actions.
Considering the work undertaken by Internal 
Audit, external audit, Group Finance, and Site 
Management teams, it was deemed unlikely 
that a weakness at any individual site would 
have a significant impact on the Group.
External audit
PricewaterhouseCoopers LLP (‘PwC’) has 
been the Group’s auditor since 2017. The Audit 
Committee assesses annually the qualifications, 
expertise, resources and independence of the 
auditor as well as the quality and effectiveness 
of the audit process. This exercise was 
performed through a questionnaire completed 
by Audit Committee members and the Group’s 
senior finance team.
In assessing audit quality, the Committee 
evaluated four key areas: the mindset and 
culture of the auditor; the auditor’s approach 
to quality control; the skills, character and 
knowledge of audit staff; and the judgements 
they make during the audit process. 
The Committee also considered the following 
factors in assessing the effectiveness of the 
external audit process:
•	 the experience and expertise of the audit 
partner and the audit team;
•	 the level of professional scepticism displayed 
throughout the audit process;
•	 the extent to which the audit plan was met 
and the quality of its delivery and execution;
•	 the robustness and perceptiveness of work 
performed on key accounting and audit 
judgements and estimates; and 
•	 the content of the reports on audit findings 
and other communications.
The output from the process for the 2024 
audit was reviewed and discussed by the 
Audit Committee and with the external 
auditors. Having considered these factors 
and having noted the observations made in 
the auditor’s reporting, the Committee was 
satisfied with the effectiveness of the external 
audit process and recommended to the Board 
that PricewaterhouseCoopers LLP (‘PwC’) be 
reappointed as external auditors to the Group 
and a resolution to this effect will be proposed 
at the 2025 AGM.
THE AUDIT COMMITTEE
CONTINUED
CORPORATE GOVERNANCE
CORPORATE GOVERNANCE
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Corporate governance

For the 52 weeks ending 29 March 2025, 
the Board elected to provide a parental 
guarantee in respect of certain of its subsidiary 
companies and, therefore, not require an audit 
of those subsidiary financial statements. 
By virtue of this, the work of PwC has focused 
on the consolidated Group and the Parent 
Company, Cranswick plc, and did not extend 
to the other subsidiary statutory financial 
statements. The Audit Committee considered 
the appropriateness of this election and 
concluded that the work performed by PwC 
provided sufficient assurance to the Audit 
Committee and the Group’s Shareholders 
that the election of the Board was appropriate 
in balancing the cost and benefit of 
third-party assurance.
Auditor independence
The Audit Committee approves the terms 
of engagement and remuneration of external 
auditors and monitors their independence. 
The Committee confirms that it has complied 
with the requirements of the CMA Order 
2014 as regards audit tendering, auditor 
appointment, negotiation and agreement of 
audit fees and approval of non-audit services.
The Group meets its obligations for maintaining 
an appropriate relationship with external 
auditors through the Audit Committee, whose 
Terms of Reference include a requirement 
to oversee the commissioning and monitoring 
of the level of non-audit work performed 
by external auditors, to ensure objectivity and 
independence is safeguarded. There is an 
established policy to avoid compromising 
the external auditor’s independence that the 
auditor shall be excluded from all non-audit 
work specified as such in the Ethical Standard 
2019. The Audit Committee Chair’s approval 
is required prior to awarding to the external 
auditors any permissible non-audit services in 
excess of £50,000, and in practice, all non-audit 
services are reviewed and agreed by the Audit 
Committee. Any such work will be on an 
exceptional basis only, and additionally, subject 
to PwC’s own rules on ethical standards.
In the current year, non-audit services provided 
by PwC included both the review of Interim 
Financial Statements and the provision of 
a Limited Assurance Report over selected 
environmental metrics disclosed on page 41 of 
this report. Although the Committee does not 
encourage external auditors to carry out 
non-audit work, with the exception of their 
review of the Interim Financial Statements, 
this assurance engagement is specifically 
permitted by the FRC’s ethical standards, 
given its coverage of material included within 
this Annual Report. The Audit Committee did 
not consider the provision of these services 
to be a threat to PwC’s independence.
During the year, the Audit Committee reviewed 
and considered the following factors to assess 
the objectivity and independence of PwC:
•	 the auditor’s procedures for maintaining 
and monitoring independence, including 
those to ensure that the partners and staff 
have no personal or business relationships 
with the Group, other than those in the 
normal course of business permitted by 
UK ethical guidance;
•	 the degree of challenge to management 
and the level of professional scepticism 
shown by the audit partner and the audit 
team throughout the process;
•	 the auditor’s policies for rotation of the audit 
partner every five years, and regular rotation 
of key audit personnel;
•	 the nature of non-audit work undertaken 
during the year and its approval in 
accordance with the Audit Committee’s 
guidelines for ensuring independence;
•	 adherence to the Group’s internal policy that, 
other than in exceptional circumstances, the 
fees paid to external auditors for non-audit 
work in any one year should not exceed the 
lower of £500,000 and 50 per cent of the 
external audit fee on average over the last 
three years; and
•	 a report from PwC confirming that they 
have adequate policies and safeguards 
in place to ensure that auditor objectivity 
and independence is maintained.
Details of the fees paid for non-audit services 
are set out below:
Non-audit fees
£’000
Interim review
51
Other services
48
Total non-audit fees
99
Audit fee for year ended 
29 March 2025
1,106
Total audit fees
1,106
Ratio of non-audit fees to 
audit fees
0.09:1
The ratio of non-audit fees to audit fees on 
average over the last three years was 8 
per cent, well below the 50 per cent limit set 
out in the Group’s policy.
Following consideration of the performance 
and independence of the external auditors at 
its meeting in May 2025, the Audit Committee 
recommended to the Board that the 
reappointment of PwC as the Company’s 
external auditors should be proposed 
to Shareholders at the 2025 Annual 
General Meeting.
Alan Williams
Chair of the Audit Committee
20 May 2025
THE AUDIT COMMITTEE
CONTINUED
THE NOMINATION COMMITTEE
The Nomination Committee reviews 
the structure, size and composition 
of the Board and is responsible 
for considering and making 
recommendations to the Board 
on new appointments of Executive 
and Non-Executive Directors. 
As Chair of the Nomination 
Committee, I am pleased 
to introduce its report for the 
52 weeks ended 29 March 2025.
Tim J Smith
Chair of the Nomination Committee
Composition of the 
Nomination Committee
Committee members
Meetings attended
Tim Smith – Chair
1/1
Liz Barber
1/1
Yetunde Hofmann
1/1
Alan Williams
1/1
Rachel Howarth
1/1
Other regular attendees
•	 	The Chief Executive and Chief Financial 
Officer attend by invitation as required.
•	 The Company Secretary also attends 
meetings as secretary to the Committee.
Frequency of meetings
The Committee meets as necessary and at least 
once a year.
Independence
All members of the Committee are independent.
Key activities in 2024/25
Succession planning
•	 Reviewed and updated the succession plans 
for the Board and Senior Management.
•	 Reviewed the Group talent 
management programme.
Non-Executive Directors
•	 Reviewed the continued independence 
of the Non-Executive Directors.
•	 Reviewed Non-Executive Director time 
commitments and overboarding.
Diversity
•	 Reviewed the Group’s diversity policy.
•	 Reviewed compliance with the 2024 UK 
Corporate Governance Code for the Group.
Governance and evaluation
•	 Reviewed the Governance Section of the 
2024 Annual Report and recommended  
it to the Board for approval.
•	 Reviewed the Committee’s Terms 
of Reference. 
Board appointments
Rachel Howarth was appointed to the Board on 
30 April 2024, and has become a member of the 
Remuneration, Nomination and ESG Committees. 
Rachel is the Group People Officer at Whitbread 
plc, and was previously the Group HR Director 
with SSP Group plc, before which she spent 16 
years with Tesco plc in operational and human 
resource capacities and has significant experience 
of the operation of listed company remuneration 
Committees. Given her extensive experience, 
Rachel succeeded Liz Barber as Chair of the 
Remuneration Committee in August 2024, 
following conclusion of the scheduled review of 
the Company’s Directors’ Remuneration Policy. 
Details of the recruitment process relating to 
Rachel’s appointment were set out in last year’s 
Nomination Committee Report.
All Directors will be standing for re-election 
at the AGM. The Board has set out in the Notice 
of the Meeting its reasons for supporting the 
re-election of the Directors and their biographical 
details on pages 88 and 89 demonstrate the 
range of experience and skills, that each brings 
to the benefit of the Company.
CORPORATE GOVERNANCE
CORPORATE GOVERNANCE
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Corporate governance

Succession 
The Committee reviewed the Group’s 
succession plan, which relates to Executive 
Members of the Board and Key Management 
throughout the Group. The Committee’s review 
included arrangements relating to contingency 
planning for sudden and unforeseen 
departures together with longer-term planning 
focused on identifying and reviewing the 
progression of potential candidates within the 
Group and areas where further training and/or 
external recruitment may be required. 
During the year, the Committee has also 
overseen the promotion of a number of 
candidates from within the Group to Senior 
Executive positions as part of ensuring 
an orderly succession. 
In relation to the appointment of any new 
Non-Executive Directors or Chair, the Group’s 
policy is to engage independent external 
search consultants to assist with appointments, 
who are required to have adopted the 
Voluntary Code of Conduct for Executive 
Search Firms on gender diversity and best 
practice. The Group does not advertise 
Non-Executive positions, but keeps 
developments in market practice in relation 
to this under review. 
Independence of  
Non-Executive Directors
Consideration was given by the Committee to 
the continued independence of the 
Non-Executive Directors, including their term 
in office, the time commitment required from 
each of them taking into account the number 
of meetings and preparation, and attendance 
at those meetings. It was concluded that all 
Non-Executive Directors remained 
independent and devoted an appropriate 
amount of time to fulfil their responsibilities. 
Overboarding
The Committee has considered Director 
overboarding and it is pleased to note that 
there are no issues. It believes that the 
Non-Executive Directors have sufficient time 
and energy to be effective representatives 
of Shareholders’ interests. 
The Committee’s review included Non-
Executive Director’s commitments to private 
companies and charities to ensure they have 
sufficient time available to discharge their 
responsibilities effectively. During the year, 
Alan Williams was appointed a Non-Executive 
Director and Chair of the Audit Committee 
of Nichols plc. The Committee reviewed Alan’s 
other commitments (which do not include any 
other listed company directorships) and was 
satisfied that he will continue to have sufficient 
time to fully discharge his responsibilities 
to the Company.
Mark Bottomley is a Non-Executive Director 
of Vp plc. The Company adheres to shareholder 
guidance in relation to its Executive Directors 
holding no more than one Non-Executive 
position in another listed company. None of the 
other Executive Directors are directors of other 
listed companies. 
Board structure
Consideration was given to Board and 
Committee structure and operation and we 
concluded that the current operating Board 
structure explained on page 99 of the 
Corporate Governance review remains 
effective and appropriate.
During 2024, we reduced the number 
of scheduled Board meetings each year from 
ten to eight meetings, with a greater focus 
on strategic matters, which was one of the 
recommendations from our last independent 
Board effectiveness review.
THE NOMINATION COMMITTEE
CONTINUED
Male
Female
67%
33%
Board
Male
Female
63.5%
36.5%
Gender breakdown
Total employees
Male
Female
72%
28%
Grads/Apprentices
Male
Female
74%
26%
Senior Managers*
*	
Senior Managers comprise executive management reporting 
directly to the Chief Executive as set out in the table above, 
and are the directors of the Company’s subsidiaries.
Diversity 
Cranswick recognises the benefits of bringing 
together a wide variety of backgrounds and 
experiences and is pursuing the development 
of a diverse workforce that is representative 
of all sections of society. Our Group Diversity 
Policy requires that all appointments, including 
recruitments and internal promotions, are 
based on merit, qualification and abilities, 
and are not influenced or affected by race, 
colour, nationality, religion or belief, gender, 
marital status or civil partnership, family status, 
pregnancy or maternity, sexual orientation, 
gender reassignment, disability or age. 
The policy applies at all levels across the 
Group, including the Board and its Committees. 
Our recruitment practices are designed 
to eliminate bias and discrimination, which 
includes how and where we recruit colleagues 
and ensuring our recruitment materials and 
interview practices are inclusive.
The Committee considered ethnic diversity 
in relation to senior management positions and 
recognises that our current team and their 
immediate reports are not ethnically diverse, 
and we are, therefore, not in a position to set 
meaningful ethnic diversity targets based 
on our existing succession pipeline. Over the 
longer term, this is being addressed through 
our recruitment and graduate programme 
supplemented by external recruitment. 
The Group is taking steps to address this 
and to encourage an inclusive culture via our 
ED&I Committee, ensuring race equality is 
embedded into our vision, mission, values 
and business plan, which will support the 
development of a more diverse senior 
management team. During the year, 
Cranswick became a signatory of the Race at 
Work Charter, an initiative by Business in the 
Community (‘BITC’) committing us to various 
initiatives that will promote diversity and 
inclusion within the workplace. The Charter 
represents a significant step towards creating 
fairer and more inclusive workplaces, ensuring 
that all employees have equal opportunities 
to succeed.
In March 2025, the UK Government launched 
a consultation on introducing mandatory 
ethnicity and disability pay reporting for 
companies such as Cranswick. The consultation 
follows a commitment made by the UK 
Government last year to extending mandatory 
pay gap reporting beyond gender. As indicated 
last year, while the Group has historically 
collected data relating to its workforce by 
reference to nationality, over the course 
of 2024/25 we have introduced a new HR 
system across the Group’s sites that enables the 
capture of ethnicity data across the workforce, 
which it is anticipated will enable ethnicity pay 
gap reporting to be undertaken on a voluntary 
basis from 2025/26 and any subsequent 
government reporting requirements. This will 
also enable us to identify any structural and 
cultural barriers that may be contributing to 
workplace inequalities. We have also had 
a greater focus on diversity in our staff surveys 
to gain a greater understanding of colleagues’ 
opinions and have introduced compulsory 
diversity, equality and inclusion training 
to underpin our commitment to increasing 
our diversity. Recent results have shown a 2 per 
cent increase in our ED&I score on the 2024 
Staff Survey.
The gender breakdown of the Group’s 
workforce is set out on page 112. 
The proportion of females overall remained 
broadly unchanged over the last 12 months. 
We recognise we need to do more to ensure 
a better gender balance and are addressing 
this through the introduction of more flexible 
working practices, provision of enhanced 
maternity pay, standing by our commitments in 
our Gender Pay Gap report and working closely 
with external organisations providing support, 
development and mentoring opportunities to 
female colleagues, further details of which are 
set out on pages 53 to 57 of the 
Strategic Report.
Our sector has historically had low levels of 
ethnic and female participation in management 
in the geographic regions in which we operate. 
While we have been actively taking steps to 
promote greater diversity, including through 
our recruitment and our graduate programme, 
this represents a longer-term approach, which 
will result in improvement over time as careers 
develop and our colleagues move into more 
senior management positions. We have also 
explained on page 57 of the Strategic Report 
various further measures we are undertaking to 
encourage diversity, which apply across the 
Group at all levels, including 
senior management.
Details of Board and executive management 
diversity are set out at the end of this report 
in accordance with Listing Rule requirements. 
The Listing Rules also require that companies 
explain where they do not meet the 
following targets:
•	 At least 40 per cent of the Board are women.
•	 At least one senior Board position 
(Chair, Chief Executive, Senior Independent 
Director, Chief Financial Officer) is a woman.
•	 At least one Board member is from an ethnic 
minority background.
Cranswick does not meet the target relating to 
women on the Board (33 per cent of the Board 
are women). While we have made significant 
progress over recent years in relation to 
diversity on the Board and other senior 
positions across the Group, we recognise that 
there remains more to achieve.
The Nomination Committee considers that 
diversity can strengthen the Board and that 
it is important that the Board is not made up 
exclusively of like-minded individuals with similar 
backgrounds. While management appointments 
will continue to be made on the basis of merit, 
without the adoption of specific diversity targets, 
the Group recognises the potential benefits of a 
more diverse management and has a policy of 
increasing diversity at all levels. The Board 
remains mindful of the need to promote 
wider forms of diversity when considering 
future appointments to the Board and  
Senior Management.
Successful delivery of the Group’s strategy and 
planned growth depends on the recruitment 
and retention of a motivated and skilled 
workforce in an increasingly competitive and 
mobile labour market. The Board recognises 
that broadening diversity to ensure that our 
workforce is more reflective of society 
maximises our available talent pool and the 
attractiveness of a career with the Group both 
at a senior level and more generally. 
Board performance evaluation
The Board evaluation was undertaken this year 
by the Company Secretary who is considered 
a suitable and independent person to 
undertake the review. Further details of the 
Board evaluation are set out on page 101 
of the Corporate Governance Review.
The Chairman also evaluated the performance 
of individual Directors and the Chairs of each 
Board Committee. The performance of the 
Chairman was also reviewed by the Senior 
Independent Director. The Board considered 
the performance of each Director to be 
effective and concluded that both the Board 
and its Committees continue to provide 
effective leadership and exert the required 
levels of governance and control.
During 2025/26, we will be appointing 
independent consultants to undertake an 
external review of the Board’s effectiveness, 
which will be reported in next year’s 
Annual Report.
Governance
The Committee’s Terms of Reference were 
reviewed by the Committee and updated 
during the year. A copy of the Committee’s 
Terms of Reference is available on the 
Company’s website at www.cranswick.plc.uk.
On behalf of the Committee
Tim J Smith CBE
Chairman
20 May 2025
CORPORATE GOVERNANCE
CORPORATE GOVERNANCE
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Corporate governance

THE NOMINATION COMMITTEE
CONTINUED
Board and executive management diversity
Gender, identity or sex
Number of 
Board members
Percentage 
of Board
Number of 
senior positions 
on the Board 
(CEO, CFO, SID 
and Chair)
Number in 
executive 
management
Percentage of 
executive 
management
Male
6
67
3
7
78
Female
3
33
1
2
22
Not specified/prefer not to say
–
–
–
–
–
Ethnic background
Number of 
Board members
Percentage 
of Board
Number of 
senior positions 
on the Board 
(CEO, CFO, SID 
and Chair)
Number in 
executive 
management
Percentage of 
executive 
management
White British or other White (including minority-White groups)
8
88.9
4
9
100
Mixed/Multiple ethnic groups
–
–
–
–
–
Asian/Asian British
–
–
–
–
–
Black/African/Caribbean/Black British
1
11.1
–
–
–
Other ethnic group, including Arab
–
–
–
–
–
Not specified/prefer not to say
–
–
–
–
–
Notes:
1.	 The tables above reflect relevant data at a reference date of 29 March 2025. 
2.	 Executive management are the most senior level of managers reporting to the Chief Executive, including the Company Secretary, but excluding administrative and support staff. 
3.	 Diversity data was collated by the Company Secretary to meet the disclosure requirements of LR 14.3.33(1) and LR 14.3.33(2) by the individuals concerned self-reporting in response to a written 
questionnaire requiring self-identification by reference to the ethnic groups, categories of gender identity and sex adopted by the UK Office for National Statistics for the 2021 Census of England and 
Wales (and included an option not to specify in response). The Company’s approach to data collection was consistent for the purposes of making disclosures under LR 14.3.33 and across all individuals  
in relation to who data is reported.
THE REMUNERATION COMMITTEE
The Remuneration Committee establishes 
the Remuneration Policy for Executive 
Directors’ remuneration and determines 
the appropriate performance conditions 
for the annual cash bonus and long-term 
incentive awards. The Remuneration 
Committee also sets remuneration for the 
Chair, Executive Directors and Senior 
Executives. The Remuneration Committee 
is mindful of consistency and fairness 
in Executive Directors’ remuneration, 
taking into account the performance 
of the Company and experience of 
Shareholders and the wider workforce.
Rachel Howarth
Chair of the Remuneration Committee
This report contains the following 
separate sections.
•	 Part 1 – The Remuneration Committee 
Chair’s annual statement on pages 116 
to 120.
•	 Part 2 – Remuneration at a glance 
on pages 121 to 122.
•	 Part 3 – The Annual Report on Directors’ 
Remuneration on pages 123 to 133, which 
discloses how the Remuneration Policy has 
been applied during the year. 
Those elements of Part 3 subject to external 
audit are clearly identified. 
•	 Part 4 – A summary of our Remuneration 
Policy.
The Remuneration Committee
The Remuneration Committee (‘the Committee’) 
is a formal Committee of the Board. Its remit is 
set out in the Terms of Reference adopted by 
the Board. The Committee’s Terms of Reference 
were reviewed by the Committee during 
the year. A copy of the Terms of Reference 
is available on the Group’s website at 
www.cranswick.plc.uk within the Corporate 
Governance section. The Committee’s 
performance against these Terms of Reference 
is reviewed on an annual basis and the 
Committee is satisfied that it has acted in 
accordance with its Terms of Reference 
during the year. 
The primary purpose for the Committee, 
as set out in its Terms of Reference, is to set the 
Remuneration Policy for the Chair, Executive 
Directors and Senior Executives (including the 
Company Secretary). 
Committee meetings during the year
The attendance of members at the meetings 
was as follows:
Committee members
Meetings attended
Rachel Howarth* – Chair
4/5
Liz Barber
5/5
Yetunde Hofmann
5/5
Tim Smith
5/5
*	
Rachel Howarth was appointed Chair of the Remuneration 
Committee with effect from 29 July 2024 when Liz Barber 
retired as Interim Chair of the Remuneration Committee. 
She was appointed as a Director on 30 April 2024 and 
attended the April meeting of the Committee as an observer.
Other regular attendees
•	 The Chair, Alan Williams, Chief Executive 
Officer, Chief Financial Officer and Group 
HR Director attend by invitation as required 
(no individual is involved in decisions relating 
to their own remuneration).
•	 The Company Secretary also attends 
meetings as secretary to the Committee. 
Independence
All members of the Committee 
are independent. 
Key activities in 2024/25 
Executive Director and 
Senior Executive remuneration
•	 Reviewed and rebased the Chief Executive 
Officer’s base salary, following consultation 
with major Shareholders.
•	 Reviewed other Executive Directors’ and 
other Senior Executives’ base salaries.
•	 Reviewed the Senior Executives’ annual 
bonus structure.
Approval of bonuses
•	 Reviewed the introduction of Environment, 
Social and Corporate Governance (‘ESG’) 
metrics into future annual bonus 
arrangements for Executive Directors, 
following consultation with 
major Shareholders.
•	 Set objectives for the annual bonus 
arrangements for 2025 for Executive 
Directors and Senior Executives.
•	 Reviewed the achievement of the Executive 
Directors’ bonus arrangements against the 
2024 targets.
LTIP awards
•	 Approved LTIP awards granted in 2024.
•	 Reviewed the outcome of performance 
conditions for the LTIP awards, which were 
granted in 2022.
•	 Exercised discretion to reweight 
performance metrics for LTIP awards 
granted in 2022, 2023 and 2024 so that 
they will be assessed solely by reference 
to Earnings Per Share (‘EPS’) and relative 
Total Shareholder Return (‘TSR’) (in the case 
of the 2022 and 2023 LTIP awards) and by 
reference to EPS and Return On Capital 
Employed (‘ROCE’) (in the case of the 2024 
LTIP award), following consultation with 
major Shareholders. Taking into account 
feedback from Shareholders, the Committee 
will retain discretion to reduce the LTIP 
outturn where progress on our material ESG 
priorities is considered to be poor or is not 
aligned with our external commitments or 
does not reflect the underlying performance 
of the business and the experience of 
our stakeholders.
CORPORATE GOVERNANCE
CORPORATE GOVERNANCE
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Corporate governance

Shareholder engagement
•	 Engaged with major Shareholders on 
rebasing the CEO’s base salary, the exercise 
of discretion in relation to LTIP awards 
granted in 2022, 2023 and 2024 in relation 
to reweighting performance measures to 
targets linked solely to financial performance 
measures and the introduction of ESG 
targets in relation to future bonus awards, 
as discussed on pages 118 to 119. 
Other activities
•	 Triennial Review of Chairman’s fee.
•	 Reviewed the Annual Remuneration Report 
for 2024/25.
•	 Reviewed employee benefit structures and 
approved the issue of the SAYE share 
scheme for 2024/25.
•	 Reviewed Committee effectiveness.
•	 Approved the Committee’s Terms 
of Reference. 
Statement by the Chair of the 
Remuneration Committee
On behalf of the Remuneration Committee 
and the Board, I am pleased to present the 
Remuneration Committee Report for the 52 
weeks ended 29 March 2025, which is my first 
report since appointment as Chair of the 
Remuneration Committee on 29 July 2024. 
I would like to thank my predecessor, Liz Barber, 
on behalf of the Committee, 
for her contribution as Interim Chair. 
The Committee was delighted to see strong 
support at the 2024 AGM for our executive 
remuneration and share plan arrangements, 
with the new Directors’ Remuneration Policy 
and the 2024 Directors’ Remuneration Report, 
approved with over 86 per cent and over 96 per 
cent of votes in favour of them respectively. 
As in prior years, Shareholders will also be asked 
to pass an advisory vote on the Annual Report 
on Directors’ Remuneration (excluding the 
Remuneration Policy) at the forthcoming AGM.
Company performance
Over the course of 2024/25, the Group has 
again delivered a very strong performance 
across its core product categories and has 
continued with the integration of its supply 
chains through the expansion of its pig herds and 
acquisitions of JSR Genetics, Piggy Green and 
Fornham Pigs. It has also continued to invest in 
its capacity and capability to improve efficiency 
and deliver premium products to its key retailer 
customers, with adjusted profit before tax 
increasing by 12.1 per cent and adjusted 
earnings per share increasing by 12.6 per cent. 
Furthermore, as discussed in the Chairman’s 
Statement on page 13, the Company is also 
proposing an increased dividend payment to 
Shareholders. The Remuneration Committee 
believes it is important that the Executive 
Directors’ interests are aligned with the 
Company’s strategic vision, the interests 
of Shareholders and that the incentive outcomes 
reported are appropriate given the performance 
of the Group. 
THE REMUNERATION COMMITTEE
CONTINUED
Wider workforce context
We recognise that our people are critical to 
making Cranswick successful. Every individual 
within Cranswick plays a crucial role, and we 
are committed to creating a rewarding work 
environment where everyone can thrive. 
We demonstrate this commitment through 
a range of initiatives designed to reward 
and recognise our employees’ contributions. 
In 2024/25, the average salary increase 
awarded to employees was 6.1 per cent. 
The rate of employer pension contributions 
available to the wider workforce was increased 
from 5 per cent to 10 per cent of salary through 
the introduction of a new matching scheme 
in 2023/24. In 2024/25 we also introduced a 
new Buy As You Earn (‘BAYE’) share incentive 
plan, available to all our workforce. Added to 
our Save As You Earn (‘SAYE’) scheme this 
supports and broadens engagement of our 
colleagues in the future success of the business. 
We also operate a Group bonus plan, which is 
deployed for site management teams and 
central teams to recognise their valuable 
contributions to the business. 
Celebrating our colleagues’ achievements is 
vital for a positive workplace. Our ‘Going the 
Extra Mile’ (‘GEM’) awards recognise those 
who have gone beyond their normal role and 
responsibilities. Since its inception, the GEM 
programme has recognised over 150 
employees, boosting morale and encouraging 
a culture of excellence.
The Company also recognises the continuing 
difficulties faced by many of our employees in 
current uncertain times. The Group continues 
to promote benefits such as discount voucher 
schemes to help mitigate daily living expenses, 
along with continuing to provide other benefits 
such as subsidised canteens, transport and 
discounted staff sales.
The Committee recognises that an 
understanding of broader workforce pay 
and conditions can be helpful in relation to 
considering executive pay along with other 
relevant factors. The Committee receives 
information on the annual salary review across 
the Group, gender pay and CEO pay ratios 
together with the principles that are applied in 
relation to broader incentive schemes operated 
in the Group. The Committee also considers 
outcomes in relation to the wider senior 
management team when considering outcomes 
for the Executive Directors. The Group also 
operates works committees and employee 
surveys to obtain employee feedback on all 
areas of the Group’s business and has 
appointed Yetunde Hofmann as its designated 
Non-Executive Director to enhance existing 
engagement methods.
2025 bonuses
The Company delivered a strong financial 
performance in the year and grew like-for-like 
revenue by 4.4 per cent and increased adjusted 
profit before tax by 12.1 per cent. Each of the 
Executive Directors contributed to overall Group 
performance by also performing strongly against 
their personal objectives, which were fully 
achieved and are summarised on pages 124 
to 125.
Bonus awards for 2025 reflect the strong 
performance delivered in the year, as outlined 
below. A bonus of 100 per cent of maximum 
(i.e. 200 per cent of base salary for the CEO 
and 180 per cent of base salary for the other 
Executive Directors) has been awarded to each 
of the Executive Directors. Further details are 
shown on page 124. Stretching targets were set, 
which required performance significantly above 
market expectations at the start of the year. 
The Committee considers the level of pay-out 
is reflective of the overall strong performance 
of the Group and performance by each of the 
Executive Directors against their personal 
objectives in the year and is appropriate.
LTIP awards vesting in respect of 
the period ended 29 March 2025
The LTIP Awards granted in 2022 were based 
on the three-year performance period from 
April 2022 to March 2025 and were subject 
to adjusted earnings per share (‘EPS’) and 
total Shareholder return (‘TSR’) performance 
measures (each accounting for 42.5 per cent 
of the award) and reduction of emissions, 
energy intensity and water intensity performance 
measures (each accounting for 5 per cent of the 
award). However, as explained in further detail 
below, the Committee has exercised its 
discretion to reweight performance metrics 
solely to adjusted EPS and relative TSR (on an 
equal basis), following consultation with major 
Shareholders. Taking into account the feedback 
from Shareholders, this is subject to the 
Committee’s careful consideration of the 
progress on our environmental and sustainability 
priorities and the key ESG achievements 
delivered to date and over the performance 
period as part of our assessment of the 
appropriateness of the LTIP outturn. 
Performance over the three-year period as 
measured against adjusted EPS has been 
strong with adjusted EPS of 273.4p per share 
having been achieved against a target for 
maximum vesting of 237.5p per share 
representing average annual EPS growth of 
12.6 per cent and vesting at 100 per cent 
of the maximum. Performance in relation to 
TSR measured over a three-month averaging 
period, which the Committee considered an 
appropriate measure to apply, has also been 
strong with the Company being ranked in the 
70th percentile of its comparator Group and, 
consequently, 62.5 per cent of the TSR element 
of the award has vested this year. Overall, 81.3 
per cent of the maximum award will vest in June 
2025 (i.e. 162.5 per cent of salary) for each 
Executive Director, versus 73.2 per cent of the 
maximum award which vested in August 2024 
(i.e. 146.4 per cent of salary). This is reflected in 
the table on page 126. 
In reviewing the LTIP outturn, the Committee 
assessed the progress made on environmental 
and sustainability priorities and the key ESG 
achievements delivered to date and over the 
three-year performance period. The key 
highlights are set out on page 125. 
Further details are also included in our 
Sustainability Report. Overall, the Committee 
concluded that substantial progress has been 
made against our key ESG priorities and we have 
delivered meaningful improvements across 
our environmental, Second Nature, and broader 
social and governance metrics over the period. 
The Committee, therefore, determined that the 
LTIP outturn is aligned with the responsible 
generation of Shareholder value, the underlying 
performance of the business and the experience 
of our stakeholders. No downward adjustments 
were made to the 2022 LTIP outturn.
LTIP awards granted during the 
period ended 29 March 2025
The Committee awarded nil-cost share 
options under the Core LTIP scheme to Senior 
Executives, including the Executive Directors, 
during the year. The number of shares awarded 
to each Executive Director was equivalent 
to 200 per cent of base salary based on the 
market value of the Company’s shares at 
the date of award (1 August 2024). 
As described in more detail below, the Core 
LTIP award granted in 2024 will no longer be 
subject to performance measures based on 
the reduction of emissions, water intensity and 
energy intensity. Therefore, vesting will be after 
a three-year performance period, over which 
EPS and ROCE performance measures, which 
each account for 50 per cent of the award, will 
be assessed. As discussed below, the Committee 
will retain discretion to reduce the LTIP outturn 
where progress on our ESG priorities is 
considered to be poor, is not aligned with 
our external commitments or does not reflect 
the underlying performance of the business 
and the experience of our stakeholders.
The Committee also awarded nil-cost share 
options under the Exceptional Performance 
LTIP scheme to the Executive Directors, during 
the year. The number of shares awarded to each 
Executive Director was equivalent to 100 per 
cent of base salary for the CEO and 50 per 
cent of salary for the other Executive Directors 
based on the market value of the Company’s 
shares at the date of award (1 August 2024). 
Vesting will be after a three-year performance 
period, over which performance will be 
measured on relative TSR against companies 
in the FTSE 250 (excluding investment trusts). 
The awards to Executive Directors under the 
Core LTIP and Exceptional Performance LTIP 
schemes will be subject to a two-year 
holding period. 
These awards and details of the performance 
conditions are set out on pages 127 and 128. 
Shareholder engagement 
Ongoing engagement by the Chairman, 
Chief Executive Officer, Chief Financial Officer 
and myself has ensured that key Shareholders 
have been regularly updated on progress and 
performance throughout the year. During the 
year, the Committee consulted the Company’s 
top 28 Shareholders representing circa. 64 per 
cent of the share register and the main proxy 
voting advisory agencies to obtain their views on 
an above wider workforce rate increase to base 
salary for our very experienced, exceptional 
CEO, Adam Couch, and changes to the ESG 
metrics included in LTIP awards. The feedback 
provided was valuable in finalising our approach. 
I engaged with 19 Shareholders who wished to 
discuss our proposals in more detail. We also 
responded in writing to those requesting more 
information. We are pleased that the feedback 
we received from investors and the proxy voting 
agencies was generally very supportive of the 
proposals and the rationale for them given the 
importance of retaining and recognising the 
outstanding performance and contribution 
of a very experienced, long-standing executive 
team, especially our CEO, Adam Couch. 
CEO base salary review
We have made a 15 per cent increase in the 
CEO’s base salary to £974,600, effective 
1 April 2025. It was clear from the feedback 
that Shareholders recognise Adam is a 
long-standing, experienced CEO with an 
impressive performance track record.
As highlighted at our Capital Markets Day in 
March, under the leadership of Adam Couch 
and our unrivalled management team, our 
successful business model and strategy have 
delivered strong, compound returns for our 
Shareholders and we have compelling future 
growth opportunities. The Group has delivered 
35 years of unbroken dividend growth and 
approximately 10 per cent CAGR across key 
financial performance metrics over the last 
ten years. We have upgraded our medium-term 
financial targets, reflecting the significant 
strategic progress we have made and 
strengthening returns from disciplined capital 
allocation. To realise the transformative growth 
potential of the business it is imperative that 
we retain Adam. 
Track record of impressive financial performance over the last ten years FY16 to FY25 
under the leadership of Adam Couch as CEO and the executive team
102.8
120.9
145.0
144.3
156.4
199.3
205.4
210.0
273.4
242.8
Adjusted earnings per share
16
17
18
19 20 21 22 23
25
24
64.4
75.5
92.4
92.0
102.3
129.7
136.9
140.1
197.9
176.6
Adjusted profit before tax
16
17
18
19 20 21 22 23
25
24
37.5
44.1
53.7
55.9
60.4
70.0
75.6
79.4
101.0
90.0
Dividend per share
16
17
18
19 20 21 22 23
25
24
FTSE 250 CEO tenure vs 10-year TSR
700%
500%
300%
100%
-100%
Adam Couch tenure as CEO of Cranswick
Key
Adam Couch tenure on Cranswick Board
Tenure of other FTSE 250 CEOs
0yrs
10yrs
15yrs
20yrs
25yrs
5yrs
CEO tenure (years)
 10-year TSR
CORPORATE GOVERNANCE
CORPORATE GOVERNANCE
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Corporate governance

The chart on page 128 shows Adam Couch’s 
total pay earned over the last ten years, 
including share price growth alongside 
Cranswick’s Total Shareholder Return 
compared to the FTSE 350 Index and FTSE 
350 Food Producers Index. That chart shows 
that over the last ten years, our Total 
Shareholder Return has outperformed both the 
FTSE 350 Index and FTSE 350 Food Producers 
Index. This also demonstrates a strong 
alignment of pay with performance. 
Furthermore, notwithstanding the significant 
growth of the Group, the base salary increases 
for Adam and the Executive Directors have 
been in line with, or slightly below, increases 
awarded to the wider workforce.
During the Shareholder consultation, there was 
very strong support for this increase and for 
positioning Adam’s base salary and total package 
around upper decile for delivery of upper decile 
performance. It was recognised that our market 
capitalisation has increased from approximately 
£2.2 billion to approximately £2.7 billion and as a 
result of this growth, Adam’s base salary and 
total package is now positioned below upper 
quartile, which does not appropriately and fairly 
reflect Adam’s extensive experience and his 
exceptional contribution to the impressive 
performance of the business. As set out in the 
table below, this is consistent with the base salary 
and total package pay positioning for Adam 
discussed with, and supported by, the majority 
of investors and detailed in our Remuneration 
Report last year.
THE REMUNERATION COMMITTEE
CONTINUED
Pay component 
2024/25 
High level market positioning
Proposed with effect from 1 April 2025
Salary 
£847,400 
2024 Policy review: Upper end of market reflecting it is 
critical to retain and recognise a very experienced, high 
performing CEO. 
Current: Below upper quartile.
Increase to £974,600.
This ensures that Adam’s base salary continues to be 
positioned at the upper end of the market in line with 
the pay positioning supported by the majority of our 
Shareholders last year. 
Bonus 
200 per cent 
of salary 
2024 Policy review: Upper quartile — increase in 
opportunity was accompanied by an increase in the 
stretch of targets to incentivise and reward in year 
out-performance. 
Current: Upper quartile. 
No change – positioned at upper quartile.
Total LTIP 
Core LTIP: 200 
per cent of salary 
Exceptional 
Performance LTIP: 
100 per cent 
of salary 
2024 Policy review: Upper decile but only for delivering 
upper decile performance. 
Current: Upper decile for upper decile performance. 
No change – the combined Core LTIP and Exceptional 
Performance LTIP is already positioned at upper decile 
(for upper decile performance). None of the 
Exceptional Performance LTIP awards vest unless our 
performance is above upper quartile and full vesting 
of the Exceptional Performance LTIP requires upper 
decile performance.
Maximum total 
compensation 
£5.2 million
2024 Policy review: Around upper decile but only for 
delivering upper decile performance. 
Current: Between median and upper quartile (for upper 
decile performance).
Proposed increase in base salary ensures Adam’s 
maximum total package continues to be positioned 
around upper decile for upper decile performance 
in line with the principles supported by the majority 
of our Shareholders last year.
The primary comparator group considered was 
UK listed companies with a 12-month average 
market capitalisation of between £2 billion and 
£4 billion. This recognises the Group’s growth 
trajectory and that we operate in a competitive 
market for talent – competing not only with UK 
plc, but with a number of internationally owned 
and private equity backed businesses not 
subject to the same constraints on pay.
While we acknowledge that a phased approach 
to base salary increases is preferred by some 
proxy firms and investors, in a competitive 
market for talent, we believe it is critical to take 
decisive action now to ensure Adam is 
appropriately incentivised and retained to 
deliver Cranswick’s long-term growth 
ambitions. The majority of Shareholders were 
supportive of this approach. We do not intend 
to make further increases in Adam’s base salary 
in excess of the range of salary increases for the 
wider workforce (in percentage terms) unless 
there was a step change in the size and 
complexity of the business and/or his role. 
For example, admission of the Group to the 
FTSE 100 or an acquisition, which significantly 
changes the scale of the business, and scope 
of the CEO and executive team roles.
In response to the feedback received, we also 
reconfirmed this upper decile pay positioning 
for Adam will not be an automatic benchmark 
for a future successor. 
The Committee has awarded the other 
Executive Directors an increase of 4 per cent, 
which is in line with the average salary increase 
(in percentage of salary terms) awarded to 
other employees of the Group of 4.05 per cent. 
Following the increase in pay, which will be 
applicable from 1 April 2025, the Executive 
Directors’ base salaries will be:
Director
New salary
Chris Aldersley
£582,700
Mark Bottomley
£582,700
Jim Brisby
£582,700
Adam Couch
£974,600
Sustainability metrics included 
in LTIP awards
ESG measures were introduced into the 
LTIP in 2022 based on the reduction of Scope 1 
and 2 emissions, energy intensity, and water 
intensity. Each of these metrics account for 5 
per cent of LTIP awards granted since 2022. 
While these measures and targets were aligned 
with the Group’s sustainability-linked revolving 
credit facility agreed in 2022, they are not 
aligned with the Group’s future financing. 
Details of the targets and measures are set out 
in the Remuneration Report for the year 
of grant.
The ESG targets in the LTIP awards granted 
in 2022, 2023 and 2024 no longer reflect how 
ESG links into our five-year Group strategic 
plans and the integration of sustainability into 
the core of Cranswick’s business model as a 
driver of future value creation. Furthermore, 
over the last three years, we have reset our 
Second Nature sustainability strategy. 
Shareholders were supportive of our rationale 
for taking action to address this disconnect.
The key areas where there were divergent 
views from Shareholders were as follows:
•	 Incorporating ESG into future incentives. 
Some Shareholders expressed a preference 
for explicit and transparent ESG metrics 
to be included in the incentive framework 
going forward – albeit most Shareholders 
were not prescriptive on whether ESG 
should be in the bonus or LTIP or applied 
as an underpin.
•	 Approach to the ESG targets in the LTIP 
awards granted in 2022, 2023 and 2024. 
For these LTIP awards, some Shareholders 
expressed a preference for the Committee 
to consider exercising upward discretion 
when assessing the outturn on the ESG 
element, or for the ESG measures to be 
reset and performance assessed against 
revised targets. However, the majority of 
Shareholders consulted indicated that they 
would be open to supporting our proposed 
approach to revert to using financial 
and Shareholder return metrics for these 
LTIP awards. This was subject to the 
Committee’s careful consideration of, 
and the disclosure of, clear evidence 
of the progress on our environmental 
and sustainability priorities and the key 
ESG achievements delivered as part 
of our assessment of the appropriateness 
of the LTIP outturns.
In response to the Shareholder feedback 
on ESG metrics in incentives:
•	 For the 2025/26 incentives we will 
incorporate ESG into the annual bonus for 
Executive Directors (instead of the FY26 LTIP) 
as this gives more flexibility to tailor the 
targets to strategic delivery in line with 
broader business objectives. It is expected 
these ESG metrics will be aligned with our 
carbon/progress to Net Zero ambitions and 
broader sustainability and/or social metrics 
which are relevant, material and measurable. 
The proposed weightings on financial, 
personal and ESG measures are detailed 
on page 132.
•	 For LTIP awards granted in 2022, 2023 
and 2024 the Committee has considered 
the merits and potential challenges of 
a range of approaches including:
No change to ESG 
measures/targets 
for in-flight LTIP 
awards for Executive 
Directors (remove 
ESG measures for 
in-flight LTIP awards 
for participants below 
Executive Director 
level only).
Our strong view is that this does not appropriately or fairly recognise 
the environmental and sustainability achievements of the Group for the 
Executive Directors. As discussed and acknowledged by Shareholders 
during the consultation, this does not recognise:
•	 that while substantial progress has been made, this is not linear;
•	 the impact of organic growth, including new factory builds, is not 
reflected in the 2019/20 baseline from which the current ESG targets 
are measured; and
•	 the original targets set may conflict with the creation or maintenance 
of Shareholder value. For example, Cranswick adopted transition 
to green electricity (ahead of sector peers) prior to the start of the 
performance period for the 2022 LTIP. Against a 2016/17 baseline 
(prior to the early adoption of green electricity), relative Scope 1 
and 2 emissions have reduced by approximately 70 per cent. No new 
accredited schemes have become available during the plan period. 
Investing heavily in current alternatives available to date would have 
been inefficient and ineffective. 
Exercising upward 
discretion when 
assessing the outturn 
on the ESG element.
While we appreciate that some Shareholders have expressed a 
preference for this approach, there were divergent views. On balance, 
we believe that this approach is more complex and less transparent 
(for both Shareholders and participants) than our preferred approach. 
We are also mindful that applying upward discretion is not favoured 
by many Shareholders.
Agreed approach: 
We continue to 
believe that a simple, 
transparent, 
and fair approach 
is to instead increase 
the weighting of 
the financial and 
Shareholder return 
metrics for these 
2022, 2023 and 
2024 LTIP awards.
As set out above, the majority of Shareholders consulted indicated 
that they would be open to supporting this approach.
Taking on board the feedback during the consultation, the Committee 
has carefully reflected on the information and data that will be 
considered to evidence the ESG achievements and progress made to 
date and over the three-year performance period. The reference points 
that will be considered to demonstrate that the LTIP outturn is aligned 
with the responsible generation of Shareholder value will include:
•	 key achievements/progress against overall carbon/
Net Zero ambitions; 
•	 key achievements against reset Second Nature sustainability strategy;
•	 broader elements of progress made on ESG;
•	 performance relative to sector peers;
•	 broader market context (including impact of near-term innovation, 
particularly in energy efficiency); and
•	 stakeholder experience, including Shareholders, employees 
and customers.
The Committee will retain discretion to reduce the LTIP outturn 
where progress on our material ESG priorities is considered to be 
poor or is not aligned with our external commitments or does not 
reflect the underlying performance of the business and the experience 
of our stakeholders.
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Alignment of the Remuneration Policy with the Code
In determining the new Remuneration Policy, the Committee took into account the principles of clarity, simplicity, risk, predictability, proportionality 
and alignment to culture, as set out in the Code.
Principle
Commentary
Clarity: remuneration arrangements should be transparent and 
promote effective engagement with Shareholders and the workforce.
We operate simple variable pay arrangements, which are subject to clear 
performance measures aligned with the Group’s strategy and the interests 
of all stakeholders.
Simplicity: remuneration structures should avoid complexity and 
their rationale and operation should be easy to understand.
Details of our remuneration arrangements are disclosed clearly and concisely.
Risk: remuneration arrangements should ensure reputational and 
other risks from excessive rewards, and behavioural risks that can 
arise from target-based incentive plans, are identified and mitigated.
Both the annual bonus, the Core LTIP and the Exceptional Performance LTIP 
are subject to malus and clawback provisions. This allows the Committee to 
have appropriate regard to risk considerations. 
Annual bonus deferral, which applies to Executive Directors until they meet 
their respective shareholding guideline, provides longer-term alignment with 
Shareholders’ interests. The Executive Directors’ current shareholdings are 
each in excess of 200 per cent of salary and provide sufficient alignment 
between Executive Director and Shareholder interests in the long-term. 
The Committee also has discretion to override formulaic outcomes, which 
may not accurately reflect the underlying performance of the Group, which 
includes health and safety failures, animal welfare failures or other events, 
which may result in serious reputational damage to the business.
Predictability: the range of possible values of rewards to individual 
Directors and other limits or discretions should be identified and 
explained at the time of approving the Remuneration Policy. 
Details of the range of possible values of rewards and other limits or 
discretions can be found in the 2023/24 Directors’ Remuneration Report, 
which can be found at www.cranswick.plc.uk.
Proportionality: the link between individual awards, the delivery 
of strategy and the long-term performance of the Company should 
be clear. Outcomes should not reward poor performance. 
We believe that total remuneration should fairly reflect performance of the 
Executive Directors and the Group as a whole, taking into account underlying 
performance and Shareholder experience. 
The Committee considers the approach to wider workforce pay and policies 
when determining the Directors’ Remuneration Policy to ensure that it is 
appropriate in this context.
Alignment to culture: incentive schemes should drive behaviours 
consistent with the Company purpose, values and strategy.
In determining the Remuneration Policy, the Committee was clear that 
this should drive the right behaviours, reflect our values and support the 
Company purpose and strategy. The Committee will review the remuneration 
framework regularly so that it continues to support our strategy.
THE REMUNERATION COMMITTEE
CONTINUED
We were grateful for the feedback received 
from Shareholders during the consultation and 
were pleased that the majority of Shareholders 
consulted were supportive of our proposals.
Non-Executive Director fees
In August 2024, the triennial review of the 
Chairman’s fee and Non-Executive Directors 
fees was undertaken, and it was agreed that the 
Chairman’s fee be increased from £250,000 to 
£300,000 having regard to appropriate market 
data, the time requirements for the role, and the 
basic fee for Non-Executive Directors 
be increased from £56,000 to £64,000. 
Additional fees paid for chairing committees and 
for the role of Senior Independent Director were 
increased from £11,000 to £14,000. The fee 
for the Non-Executive Director designated to 
undertake workforce engagement remained 
unchanged at £11,000. In addition, the Company 
changed its policy so that where a Non-Executive 
Director undertakes more than one additional 
role, an additional fee is paid in respect of each 
such role (previously a single fee was paid in 
relation to all additional roles undertaken).
Remuneration for the year ended 
28 March 2026
Details of the implementation of the Policy for 
the year ended 28 March 2026 are disclosed 
on pages 134 to 138.
CEO pay ratios
The Company aims to provide a competitive 
remuneration package, which is appropriate to 
promote the long-term success of the Company 
and applies this policy fairly and consistently 
to attract and motivate staff. 
The Company considers the CEO median pay 
ratio is consistent with the Company’s wider 
policies on employee pay, reward and 
progression and is reflective of the sector that 
the Company operates in. Further information is 
given on page 129.
On behalf of the Board, I would like to thank 
Shareholders for their continued support. 
Should you have any questions on, or would 
like to discuss any further aspect of, our 
remuneration strategy I can be contacted 
at rachel.howarth@cranswick.co.uk.
Rachel Howarth
Chair of the Remuneration Committee
20 May 2025
REMUNERATION AT A GLANCE
*	
The Committee decided that LTIP performance should be assessed solely by reference to Relative TSR and EPS, as more fully explained on page 119 of the Committee Chair’s Statement.
Remuneration in 2025
The Committee ensures that executive remuneration targets are stretching, aligned with business strategy to drive long-term Shareholder value and 
reflect the performance of the business during the period under review. Executive Directors’ rewards (excluding base salary and benefits) are two-fold: 
short-term by way of a cash bonus; and longer-term by way of share awards under the Company’s Long-Term Incentive Plan (‘LTIP’). 
Adam Couch
Mark Bottomley
Jim Brisby
Chris Aldersley
Salary
 847 
 560 
 560 
 560 
Benefits
 36 
 32 
 34 
 35 
Pension
 85 
 56 
 56 
 56 
Bonus
 1,695 
 1,008 
1,008 
1,008 
LTIP
 1,927 
 1,274 
 1,274 
 1,274 
SAYE
14
–
–
–
Total
 4,604 
 2,930 
 2,932 
 2,933 
Remuneration at a glance
Our performance during the year
Adjusted profit before tax
+4.4%
Like-for-like revenue increase to £2,713.2m
£197.9m 
+20.8% 
Share price increase to 4,950p at 29 March 2025
Adjusted earnings per share
273.4p
 
Targets for 2024/25
Bonus (CEO/Other Executive Directors)
LTIP*
90%/91.7% 
Adjusted profit before tax
50%
Relative TSR
50%
EPS
10%/8.3%
Personal targets
>86%
of total votes cast in favour of the Directors’ Remuneration Policy 
and the Remuneration Committee’s Report at last year’s AGM
Read more on page 141 for more details.
>99%
of total votes cast in favour of our new LTIP and  
all-employee BAYE plan at last year’s AGM
CORPORATE GOVERNANCE
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Corporate governance

Outcomes 
2022 LTIP
2022 LTIP vesting by reference to performance to the end of 2024/25:
Measure*
Threshold
Maximum
Actual
Vesting
EPS (pence per share)
211.1p
237.5p
273.4p
100%
TSR
50th percentile 90th percentile 70th percentile
62.5%
*	
The Committee decided that LTIP performance should be assessed solely by reference to Relative TSR and EPS and would not include ESG measures, as more fully explained on page 116 of the Committee 
Chair’s Statement. In reviewing the LTIP outturn, the Committee assessed the progress made on environmental and sustainability priorities and the key ESG achievements delivered to date and over the 
three-year performance period. The key highlights are set out on page 121. Overall, the Committee concluded that substantial progress has been made against our key ESG priorities and we have delivered 
meaningful improvements across our environmental, Second Nature and broader social and governance metrics over the period. The Committee, therefore, determined that the LTIP outturn is aligned with 
the responsible generation of Shareholder value, the underlying performance of the business and the experience of our stakeholders. No downward adjustments were made to the 2022 LTIP outturn.
2025 bonuses*
2025 bonuses were based on a financial measure (with a 90 per cent weighting for the CEO and 91.7 per cent weighting for other Executive Directors) 
and personal/strategic targets (with a 10 per cent weighting for the CEO and 8.3 per cent weighting for other Executive Directors).
Financial measure**
Threshold
Maximum
Actual
Adjusted Group profit before tax***
£165.0m
£187.0m
£202.8m
Bonus payable (per cent of maximum subject to financial measure) 
20%
100%
100%
*	
Maximum bonus represents 200 per cent of CEO’s base salary and 180 per cent of salary for other Executive Directors.
**	 Financial measure represents 180 per cent of the CEO’s base salary and 165 per cent of the base salary for the other Executive Directors.
***	Adjusted Group profit before tax targets are stated before deduction of bonuses paid to Executive Directors, associated employers NI and non-trading items.
Personal strategic targets
Further details of personal targets are set out on page 124 to 125 of the Remuneration Report. The Remuneration Committee assessed the targets as 
being met as to the maximum by each Executive Director.
Remuneration for 2026 
Salary
15 per cent increase to the CEO’s salary following a rebasing of salary, as described in more detail on page 117 of the Committee 
Chair’s Statement.
4 per cent increase to other Executive Directors’ salaries, which is in line with the average salary increase (in percentage of salary 
terms) awarded to other employees of the Group of 4.05 per cent.
Bonus
Opportunity of 200 per cent of salary for CEO and 180 per cent of salary for other Executive Directors, with performance 
measures weighted as follows: 
CEO
Other Executive Directors
Group profit before tax
85% of maximum
85% of maximum
Personal/strategic objectives
10% of maximum
10% of maximum
ESG
5% of maximum
5% of maximum
All Executive Directors have met their shareholding guideline, therefore, mandatory bonus deferral does not apply.
Core LTIP awards
Opportunity at 200 per cent of salary for 2025/26. 
Stretching Targets, 50 per cent EPS and 50 per cent ROCE.
Exceptional 
Performance 
LTIP award
Opportunity at 100 per cent of salary for 2025/26 for Chief Executive Officer and 50 per cent of salary for other Executive 
Directors. 
Stretching relative TSR target against the companies in the FTSE 250 Index (excluding investment trusts), over a three-
year period.
REMUNERATION AT A GLANCE
CONTINUED
ANNUAL REPORT ON  
DIRECTORS’ REMUNERATION
Directors’ remuneration (audited)
The Remuneration Policy operated as intended in 2024/25. The table below sets out the single figure remuneration details of the Directors for the 
reporting year:
Salary and fees
Benefits
Bonus
LTIP1
Pension2
SAYE
Total
Total fixed
Total variable
£’000
2025
2024
2025 2024
2025
2024
2025
2024
2025 2024
2025
2024
2025
2024
2025
2024
2025
2024
Executive  
Directors
Chris Aldersley
 560 
530
 35 
37  1,008 
875  1,274 
 784 
 56 
56
–
 4
 2,933 
2,286 
 651 
623
2,282  1,663 
Mark Bottomley  560 
 530 
 32 
 35  1,008 
 875  1,274 
 784 
 56  56
–
 4
 2,930 
2,284 
 648 
621
2,282  1,663 
Jim Brisby
 560 
530
 34 
34  1,008 
875  1,274 
 784 
 56 
56 
–
 11
 2,932 
2,290 
 650 
620
2,282  1,670 
Adam Couch
 847 
802 
 36 
 41  1,695 1,323  1,927  1,186 
 85  85 
14
2
 4,604 
3,439 
 968 
928
3,636  2,511 
2,527 2,392
137 147  4,719 3,948 5,749 3,538  253  253 
14 
 21  13,399 10,299 2,917 2,792 10,482  7,507 
Salary and fees
Benefits
Bonus
LTIP1
Pension
SAYE
Total
Total fixed
Total variable
£’000
2025
2024
2025 2024
2025
2024
2025
2024
2025
2024
2025
2024
2025
2024
2025
2024
2025
2024
Non-Executive  
Directors 
Tim Smith
 279  250 
 –
 –
 –
 –
 –
 –
 –
 –
 –
 –
 279 
250 
 279  250 
 –
 –
Liz Barber
 83 
 67
–
–
–
–
–
–
–
–
–
–
 83 
67 
 83 
67
–
–
Yetunde 
Hofmann
72 
65
–
–
–
–
–
–
–
–
–
–
72 
65
72 
65
–
–
Alan Williams3
 73 
46
–
–
–
–
–
–
–
–
–
–
 73 
46
 73 
46
–
–
Rachel 
Howarth4
68 
–
–
–
–
–
–
–
–
–
–
–
68 
–
68 
–
–
–
Mark Reckitt5
–
 21 
–
–
–
–
–
–
–
–
–
–
–
21
–
21
–
–
Pam Powell6
–
28
–
–
–
–
–
–
–
–
–
–
–
 28
–
28
–
–
 575 
477
–
–
–
–
–
–
–
–
–
–
 575 
477
 575 
477
–
–
Total
3,102 2,869  137 147  4,719  3,948 5,749 3,538 253 
253 
14 
 21 13,974 10,776 3,492 3,269 10,482 7,507 
1.	 The values of the LTIP awards, which vested in August 2024, have been updated for the actual share price on the date of vesting. In line with the regulations, the values for 2025 are based on the average 
share price over the three-month period to 29 March 2025 as these awards will not vest until June 2025 (see tables on page 127). 
2. 	 Includes a contribution of £10,000 for both Jim Brisby and Chris Aldersley into a personal pension scheme, all other amounts relate to cash payments in lieu of pension contributions.
3.	 Appointed to the Board on 24 July 2023.
4.	 Appointed to the Board on 30 April 2024.
5.	 Retired from the Board on 24 July 2023.
6.	 Retired from the Board on 1 September 2023.
As reported last year, the Executive Directors had pay awards in the year effective from 1 April 2024, which were consistent with the average increase 
awarded to Senior Executives and below average increases applied to the wider workforce of 6.1 per cent as set out below: 
From 1 April 2024
 % increase
Chris Aldersley
£560,200
5.1%
Mark Bottomley
£560,200
5.1%
Jim Brisby
£560,200
5.1%
Adam Couch
£847,400
5.1%
Benefits principally comprise health and life insurance, personal tax advice and company car allowance.
Executive Director pension contributions are set at 10 per cent, which is consistent with the rate of pension contribution available to the 
wider workforce.
The number of Directors who were active members of the money purchase pension scheme in the year was two (2024: two). 
Non-Executive Directors are paid a basic fee with additional fees paid for chairing Committees and for the roles of Senior Independent Director and 
Non-Executive Director designated to undertake workforce engagement. In August 2024, the triennial review of the Chairman’s fee and Non-Executive 
Directors fees was undertaken, and it was agreed that, effective from September 2024, the Chairman’s fee be increased from £250,000 to £300,000 
and the basic fee for Non-Executive Directors be increased from £56,000 to £64,000. Additional fees paid for chairing Committees and for the role 
of Senior Independent Director were increased from £11,000 to £14,000. The fee for the Non-Executive Director designated to undertake workforce 
engagement remained unchanged at £11,000. In addition, the Company changed its policy so that where a Non-Executive Director undertakes 
more than one additional role, an additional fee is paid in respect of each such role (previously a single fee was paid in relation to all additional roles 
undertaken). An additional fee was paid to Liz Barber (pro-rata) in relation to additional responsibilities undertaken as Interim Chair of the Remuneration 
Committee between 1 September 2023 and 29 July 2024.
CORPORATE GOVERNANCE
CORPORATE GOVERNANCE
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Corporate governance

ANNUAL REPORT ON  
DIRECTORS’ REMUNERATION
CONTINUED
Annual bonus arrangement (audited)
The bonus scheme in operation for 2024/25 was based on the achievement of adjusted Group profit before tax targets, which were set with regard to 
the Company’s budget, historical performance and market outlook for the year and the achievement of individual strategic targets for each of the 
Executive Directors, which are set by reference to the Company’s strategic plan.
The outturn in relation to the financial and individual strategic measures is set out below, in summary, the performance delivered resulted in bonuses 
being earned as follows:
Group profit before tax measure
Individual strategic measures
Outturn – per cent of 
maximum for profit 
before tax measure
Outturn – per cent of 
salary for profit 
before tax measure
Outturn – per cent 
of maximum 
for individual 
strategic measure
Outturn – per cent of 
salary for individual 
strategic measure
CEO
100%
180%
100%
20%
Other Executive Directors
100%
165%
100%
15%
Profit before tax target
The achievement of Group profit before tax targets enabled the Chief Executive Officer to earn up to 180 per cent of base salary and the other 
Executive Directors to earn up to 165 per cent of base salary. Bonuses were calculated on a straight-line pro-rata basis for profits falling between 
specified target levels of performance. 
Threshold
Stretch
Maximum
Actual*
Group profit targets
£165.0m
£178.0m
£187.0m
£202.8m
Bonus payable (per cent of maximum for profit before tax element)
20%
50%
100%
100%
Bonus payable (per cent of salary for profit before tax element) – CEO
36%
90%
180%
180%
Bonus payable (per cent of salary for profit before tax element) – other 
Executive Directors
33%
82.5%
165%
165%
*	
Adjusted Group profit before tax targets are stated before deduction of bonuses paid to Executive Directors, associated employers NI and non-trading items.
Individual strategic targets
The CEO’s individual strategic targets represent 10 per cent in aggregate of his overall bonus opportunity and are based on the development of key 
aspects of the Company’s long-term growth strategy (representing 4 per cent of the overall bonus opportunity), which are described below, and the 
targets applicable to each of the other Executive Directors reflecting his overall leadership of the executive team (each representing 2 per cent of the 
overall bonus opportunity).
Each of the other Executive Directors’ individual strategic targets represent approximately 8 per cent of their overall bonus opportunity, with the 
individual targets described in more detail below. 
Personal targets for each of the Executive Directors were assessed against the following metrics:
Target Met?
Objective
No
Partially
Fully
Commentary
Long-term growth strategy 
(CEO 8%)
Building farming enterprise, including poultry
Cohesive plan in place with Poultry revenue now at 19.6% of 
Group revenue. Growth is very strong, with year-on-year 
performance greater than 20% on a 52 week comparative basis.
Stocking densities are in line with the Better Chicken 
Commitment representing a significant milestone in improving 
animal welfare standards.
Acquisitions are a core element of our growth strategy, allowing 
consolidation in our core business and expansion into growth 
categories with diversification into new sectors. This year we 
have acquired a 4,000 outdoor pig herd as well as the JSR 
genetics business.
Operational Excellence 
(CEO 4% CFO 15%)
Free cash flow conversion 
Free cash flow conversion at 101.6%, delivered above mid 
term targets.
Target Met?
Objective
No
Partially
Fully
Commentary
Strategic capital investment 
(CEO 4% COO 15%)
Delivery of targeted 
capital expenditure 
Record spend of £138m, representing 5.1% of revenue, to add 
capacity, expand capability and drive further efficiencies through 
automation and scale.
We spent £63m across the four major strategic capital projects 
in the year. The £29m expansion of the two added-value poultry 
sites is now complete. The £25m fit out of houmous and dips 
facility in Worsley is progressing well with the initial stage 
successfully commissioned. The £22m project to increase 
incubatory and processing is underway. The £62m multi-phased 
expansion at our Hull pork primary processing facility is 
progressing as planned.
Growth in UK Food 
(CEO 4% CCO 15%) 
Volume growth in UK Food 
Revenue increased by 6.8% on a comparable 52 week basis, 
with volumes 7.7% ahead. This reflects a strong underlying 
performance in UK food with revenues 6.2% ahead.
This award is reflected in the single figure remuneration table above.
Overall, this resulted in a bonus award representing 200 per cent of salary for the Chief Executive Officer and 180 per cent of salary for the other 
Executive Directors. The Committee considers the level of pay-out is reflective of the overall performance of the Group and experience of wider 
stakeholders in the year and is appropriate and, therefore, no discretion was applied.
LTIP award vesting in respect of the 52 weeks ended 29 March 2025 (audited)
The Remuneration Committee makes awards under the LTIP in order to ensure that Executive Directors and Senior Management are involved in the 
longer-term success of the Group. Options awarded can only be exercised if certain performance criteria are achieved by the Group. As explained 
on pages 116 and 117 of the Committee Chair’s Statement, the Committee decided to assess vesting solely by reference to the achievement of EPS and 
TSR targets, each with a 50 per cent weighting. 
Accordingly, the performance criteria for the 2022 LTIP awards that will vest in June 2025 are as follows:
•	 50 per cent of each award is subject to an EPS target requiring EPS of 211.1p per share for threshold vesting (25 per cent) and EPS of 237.5p per 
share for full vesting, with growth between 211.1p per share and 237.5p per share per cent rewarded pro-rata; and
•	 50 per cent is subject to a TSR target measured against a comparable Group of companies over a three-year period. The TSR target allows 25 per 
cent of the shares subject to the target to vest at the 50th percentile and 100 per cent at the 90th percentile with performance between the 50th 
and 90th percentiles rewarded pro-rata.
The comparison companies used are: Associated British Foods plc, A.G. Barr plc, Carr’s Group plc, Greencore Group plc, Hilton Food Group plc, 
Kerry Group plc, McBride plc, Premier Foods plc and Tate and Lyle plc.
When deciding to assess vesting solely by reference to EPS and TSR, the Remuneration Committee made this subject to there being careful 
consideration of, and the disclosure of clear evidence of, the progress made on our environmental and sustainability priorities and the key ESG 
achievements delivered. Therefore, in reviewing the LTIP outturn, the Remuneration Committee assessed this progress, including the following key 
highlights (with further details included in our Sustainability Report).
Progress 
against 
carbon/
Net Zero 
ambitions 
(unaudited)
•	 Scope 1 and 2 relative market-based emissions down approximately 38 per cent versus a 2019/20 baseline. Scope 3 relative 
emissions are down 41 per cent against the 2019/20 baseline.
•	 30 per cent of our sites now have solar panels installed. 
•	 95 per cent reduction in diesel emissions in our Northern HGV fleet. 81 per cent reduction in harmful F-gas emissions.
•	 Significant progress in feed emissions, which account for over 30 per cent of our total Scope 3 inventory. Since 2022, we have 
switched to 100 per cent full mass balance certified soya within our chicken feed resulting in a 28 per cent reduction in the carbon 
footprint of our chickens. 
•	 Our first zero emissions factory will come online towards the end of 2025. 
•	 ‘Climate out-performer’ rating from ISS for the last three years reflecting lower Scope 1 and Scope 2 carbon intensity measures 
than peers.
CORPORATE GOVERNANCE
CORPORATE GOVERNANCE
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Corporate governance

ANNUAL REPORT ON  
DIRECTORS’ REMUNERATION
CONTINUED
Progress 
against reset 
Second 
Nature 
sustainability 
strategy 
(unaudited)
•	 Food waste as a percentage of total volume remains low at 0.12 per cent and has dropped by 23 per cent over the past three years. 
Strengthened food redistribution partnerships to support our food waste reduction targets. Through these partnerships we have 
redistributed over two million meals, increasing our rate of redistribution significantly over the past three years.
•	 Early adopters in understanding our impact on nature. In 2022/23, we deployed solar-powered equipment developed by pollinator 
biodiversity innovators, AgriSound, to monitor insect activity on our outdoor breeding units and understand how we can enhance 
our impact on nature.
•	 Investments in semi-automated hygiene cleaning systems have provided savings in water and energy consumption, as well as financial 
benefits to the business. 
•	 	Increased investment and engagement with UK cereal farmers to support procurement of low-carbon cereals and reduce our overall 
emissions in this area. 
•	 Collaboration with our key customers in the transition to low-carbon food production, which has included significant investment 
in the delivery of low carbon pig farming by 2030. 
•	 Cranswick Carbon Inset scheme established with support from Innovate UK to map the uplift in organic carbon for land under 
our management or with selected contract farmers.
•	 Two-thirds of our chicken litter/manure being sent for power generation in the Norfolk region supporting the UK’s transition 
to Net Zero.
Broader 
elements 
of progress 
made on ESG 
(unaudited)
•	 Our ratings agency and disclosure scores have continued to improve over the last three years, with material improvements across 
the board.
•	 Employee engagement has increased from 64 per cent to 80 per cent over the last three years.
•	 Over 15,000 positive mental health at work courses have been completed since 2020/21.
•	 Cranswick Charitable Trust formed in 2022. 
•	 For the fifth year in a row, our Group has retained its GroceryAid Gold Award supporter status.
Overall, the Remuneration Committee concluded that substantial progress has been made against our key ESG priorities and we have delivered 
meaningful improvements across our environmental, Second Nature and broader social and governance metrics over the period. The Remuneration 
Committee, therefore, determined that the LTIP outturn based on the EPS and TSR performance delivered is aligned with the responsible generation 
of Shareholder value, the underlying performance of the business and the experience of our stakeholders. No downward adjustments were made 
to the 2022 LTIP outturn.
The value of the LTIP for the year ended 29 March 2025 relates to awards made in July 2022 with a performance criteria based on the three years ended 
29 March 2025 that will vest in June 2025 calculated at the average price for the three months ended on 29 March 2025 of 4,915 pence. Over the 
three-year performance period the EPS element of the award (March 2025: 273.4p), based on the criteria set above, gave an outperformance of 15.1 per 
cent over the maximum (referenced above) and, therefore, vesting at 100 per cent of the maximum. Performance in relation to TSR measured over a 
three-month averaging period has been strong with the Company being ranked in the 70th percentile of its comparator Group and, consequently, 62.5 per 
cent of the TSR element of the award has vested this year. The total award of 81.3 per cent of maximum (162.5 per cent of salary) is reflected in the table on 
page 123, and below. 
The 2022 LTIP awards with a performance period ended 29 March 2025, were granted on 1 July 2022 when the share price was 3,034 pence. 
The three-month average share price ended on 29 March 2025 was 4,915 pence. This equated to an increase in value for each Executive Director 
of 1,881 pence per share due to vest in June 2025. The proportion of the value attributable to share price growth is, therefore, 62.0 per cent. 
The Committee did not exercise discretion in respect of the share price appreciation.
Date of  
grant
Options 
 granted 
Vesting 
performance
Shares  
awarded
Average 
 share price, p
Value of  
shares
Value of the award 
attributable to the 
share price 
appreciation
Chris Aldersley*
1 July 2022
31,900
81.3%
 25,918 
4,915
 £1,273,870 
 £487,518 
Mark Bottomley
1 July 2022
31,900
81.3%
 25,918 
4,915
 £1,273,870 
 £487,518 
Jim Brisby
1 July 2022
31,900
81.3%
 25,918 
4,915
 £1,273,870 
 £487,518 
Adam Couch
1 July 2022
48,250
81.3%
 39,203 
4,915
 £1,926,827 
 £737,408
* 	 Chris Aldersley’s LTIP award was made while employed by the Group in a Senior Executive position as Chief Operating Officer prior to being appointed a Director on 1 August 2022.
True-up of awards vested in respect of the 53 weeks ended 30 March 2024 for share price on vesting date (audited) 
The value of the LTIP for the 53 weeks ended 30 March 2024 relates to awards, made in 2021, with a performance criteria based on the three years 
ended 30 March 2024 that vested in August 2024, updated for the actual vesting share price of 4,519 pence. The EPS element of the award achieved 
46.4 per cent of its performance target and 100 per cent was achieved under the TSR measure giving an overall award of 73.2 per cent of maximum 
and this is reflected in the 2024 column of the table on page 123 and in the table below. 
The 2021 LTIP awards with performance period ended 30 March 2024, were granted on 1 August 2021 when the share price was 4,050 pence. 
Based on the vesting share price, this equated to an increase in value of 469 pence per share. 
Date of grant
Options vested
Value of award as 
at 30 March 2024 
based on an average 
price of 3,986p 
Value of award 
when vested 
in August at the 
market price of 
4,519p
Chris Aldersley*
1 August 2021
17,353
£691,691
£784,194
Mark Bottomley
1 August 2021
17,353
£691,691
£784,194
Jim Brisby
1 August 2021
17,353
£691,691
£784,194
Adam Couch
1 August 2021
26,249
£1,046,285
£1,186,211
* 	 Chris Aldersley’s LTIP award was made while employed by the Group in a Senior Executive position as Chief Operating Officer prior to being appointed a Director on 1 August 2022.
LTIP awards granted during the year ended 29 March 2025 (audited)
Details of the nil-cost LTIP options granted in the year under the LTIP are set out below. In line with the Policy approved at the 2024 AGM, each 
Executive Director was granted a Core LTIP and an Exceptional Performance LTIP and in line with the LTIP rules approved by Shareholders at the 2024 
AGM each award will accrue dividend equivalents over the performance period: 
Award
Date of 
grant
Basis of 
award
Number of 
shares
Share price 
at grant* (p)
Face value 
of shares
Vesting at 
minimum 
performance
End of 
performance 
period
Chris 
Aldersley
Core LTIP 1 August 2024 200% of salary
23,940
4,680
£1,120,392
25% 27 March 2027
Exceptional 
Performance LTIP 1 August 2024
50% of salary
5,985
4,680
£280,098
0% 27 March 2027
Mark 
Bottomley
Core LTIP 1 August 2024 200% of salary
23,940
4,680
£1,120,392
25% 27 March 2027
Exceptional 
Performance LTIP 1 August 2024
50% of salary
5,985
4,680
£280,098
0% 27 March 2027
Jim Brisby
Core LTIP 1 August 2024 200% of salary
23,940
4,680
£1,120,392
25% 27 March 2027
Exceptional 
Performance LTIP 1 August 2024
50% of salary
5,985
4,680
£280,098
0% 27 March 2027
Adam 
Couch
Core LTIP 1 August 2024 200% of salary
36,220
4,680
£1,695,096
25% 27 March 2027
Exceptional 
Performance LTIP 1 August 2024 100% of salary
18,110
4,680
£847,548
0% 27 March 2027
*	
Based on the average of the quoted market price of the Company’s shares on the three dealing days prior to the date of grant.
Each person has also been granted a tax qualifying option over 425 shares at an exercise price of 4,680p per share as part of their Core LTIP award. 
These tax qualifying options are linked to the LTIP nil-cost options such that, at the time of exercise, to the extent that there is a gain in the tax qualifying 
option, the Core LTIP award nil-cost option will be forfeited to the value of that gain.
As detailed in the Committee Chair’s Statement on page 115, the Committee has decided that Core LTIP performance should be assessed solely by 
reference to ROCE and EPS, weighted equally. The Committee will retain discretion to reduce the LTIP outturn where progress on our material ESG 
priorities is considered to be poor, or is not aligned with our external commitments, or does not reflect the underlying performance of the business and the 
experience of our stakeholders. Details of the performance targets for the LTIP awards granted during the year ended 29 March 2025 are as follows:
Core LTIP (representing 200 per cent of salary for each of the Executive Directors) 
EPS as at 27 March 2027 (50 per cent of award)
Vesting percentage 
259.9 pence per ordinary share
25 per cent
Growth between 259.9 pence and 301.2 pence per ordinary share
Straight-line vesting
301.2 pence per ordinary share
100 per cent
ROCE as at 27 March 2027 (50 per cent of award)
Vesting percentage 
16.0 per cent
25 per cent
Between 16.0 per cent and 18.0 per cent
Straight-line vesting
18.0 per cent
100 per cent
CORPORATE GOVERNANCE
CORPORATE GOVERNANCE
Cranswick plc Annual Report & Accounts 2025
126
Cranswick plc Annual Report & Accounts 2025
127
Corporate governance

Exceptional Performance LTIP Award (representing 100 per cent of salary for the CEO and 50 per cent of salary for the other 
Executive Directors)
TSR*
Vesting percentage 
75th percentile
0 per cent
Between 75th percentile and 90th percentile
Straight-line vesting
90th percentile
100 per cent
*	
TSR performance against the companies in the FTSE 250 Index (excluding investment trusts) over the three-year period to 27 March 2027.
Awards are subject to a two-year holding period.
The Committee has discretion to reduce the extent of vesting in the event that it considers that performance against any measure is inconsistent with 
the overall financial or non-financial performance of the Group over the performance period. 
SAYE (audited)
The value of the SAYE options relates to awards granted three or five years ago that have had their full contribution paid by the Executive Director and 
have been exercised in the year. The awards exercised in 2024/25 by Adam Couch had an exercise price of 2,534 pence and a market value of 4,910 
pence. The notional gains are shown in the 2025 column of the table on page 131.
Payments to past Directors and payments for loss of office (audited)

There have been no payments made to past Directors or payments for loss of office during the year.
Performance graph – Total Shareholder Return (unaudited)
The graph below shows the percentage change (from a base of 100 in March 2015) in the TSR (with dividends reinvested) for each of the last ten years 
on a holding of the Company’s shares against the corresponding change in a hypothetical holding in the shares of the FTSE 350 Food Producers and 
Processors Price Index (FTSE FPP) and the FTSE 350 Index (FTSE 350). The FTSE FPP and the FTSE 350 were chosen as representative benchmarks 
of the sector and companies of a comparable size, along with details of the CEO’s remuneration in each of those years. 
Alignment of CEO pay with performance delivered and value delivered for Shareholders
Cranswick TSR
Salary
FTSE 350
FTSE 350 Food Producers
2022 
2020 
2021
2019 
2018 
2017 
2016 
2015 
2023 
2025
2024 
Benefits
Pension
Bonus
LTIP
SAYE
£3,000K
CEO total remuneration (actual)
0
1,300
2,600
3,900
4,200
6,500
TSR (rebased)
£5,000K
£4,000K
£2,000K
£1,000K
£0K
Key
The table below illustrates the change in the total CEO remuneration over a period of ten years, with the bonus awards in those years and the LTIP 
vesting awards set against a percentage of the maximum available. 
£’000
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
Base salary
588
599
616
635
651
669
 720 
 751 
802
847
Benefits
29
31
32
33
34
32
 33 
 36 
41
36
Pension
118
120
123
127
130
134
 134 
 134 
85
85
Bonus
882
898
925
240
979
1,004
 604 
 580 
1,323
1,695
LTIP
1,148
1,341
1,793
840
1,118
1,200
1,482 
 741 
1,186
1,927
SAYE
38
–
–
–
49
–
 17 
– 
2
14
CEO total remuneration
2,803
2,989
3,489
1,875
2,961
3,039
2,990 
2,242 
3,439
4,604
Bonus award against  
maximum opportunity
100%
100%
100%
25%
100%
100%
51%
47%
100%
100%
LTIP vesting against  
maximum opportunity
100%
100%
100%
81%
99%
77%
100%
61%
73%
81%
Adam Couch was the CEO throughout the ten-year period referenced above.
ANNUAL REPORT ON 
DIRECTORS’ REMUNERATION
CONTINUED
Annual percentage change in remuneration of Directors and employees (unaudited)
The table below shows the percentage change in each Director’s salary/fees, benefits and bonus between the year ended 27 March 2021, the year 
ended 26 March 2022, the year ended 25 March 2023, the year ended 30 March 2024 and the year ended 29 March 2025, and the average 
percentage change in the same remuneration over the same period in respect of the employees of the Cranswick plc on a full-time equivalent basis. 
The average employee change has been calculated by reference to the mean of employee pay. During the year ended 29 March 2025, Rachel Howarth 
was appointed to the Board, and accordingly has been excluded from the analysis. 
Average 
employee1
Chris 
Aldersley
Mark 
Bottomley
Jim 
Brisby
Adam 
Couch
Tim  
Smith
Liz  
Barber
Yetunde 
Hofmann
Alan 
Williams2
Salary/fees
2024/25
+3.1%
+5.7%
+5.7%
+5.7%
+5.6%
+11.6%
+23.9%
+10.8%
+58.7%
2023/24
+4.4%
+6.9%
+6.9%
+6.9%
+6.8%
–
+6.3%
+75.7%
N/A
2022/23
+19.1%
N/A
+4.2%
+4.2%
+4.3%
+31.6%
+28.6%
N/A
N/A
2021/22
+0.3%
N/A
+7.7%
+7.7%
+7.6%
+222.0%
–
N/A
N/A
2020/21
+6.6%
N/A
+2.8%
+2.8%
+2.8%
–
N/A
N/A
N/A
Benefits
2024/25
-11.3%
-5.4%
-8.6%
–
-12.2%
N/A
N/A
N/A
N/A
2023/24
+4.8%
+6.1%
+6.1%
+6.3%
+13.9%
N/A
N/A
N/A
N/A
2022/23
+1.7%
N/A
0.0%
0.0%
+9.1%
N/A
N/A
N/A
N/A
2021/22
-11.6%
N/A
+6.5%
+3.2%
+3.1%
N/A
N/A
N/A
N/A
2020/21
-2.3%
N/A
-3.7%
-0.7%
-5.7%
N/A
N/A
N/A
N/A
Bonus
2024/25
+34.5%
+15.2%
+15.2%
+15.2%
+28.1%
N/A
N/A
N/A
N/A
2023/24
+23.4%
+128.5%
+128.5%
+128.5%
+128.1%
N/A
N/A
N/A
N/A
2022/23
+35.3%
N/A
-4.0%
-4.0%
-4.0%
N/A
N/A
N/A
N/A
2021/22
-18.1%
N/A
-39.9%
-39.9%
-39.9%
N/A
N/A
N/A
N/A
2020/21
+12.1%
N/A
+2.8%
+2.8%
+2.6%
N/A
N/A
N/A
N/A
1.	 Includes the impact of pay awards, growth in employee numbers and restructuring of plc support functions.
2. 	 The change in salary/fees for Alan Williams in 2024/25 reflects that he was appointed to the Board on 24 July 2023 such that his 2024 remuneration is for a part year only.
Chief Executive pay ratio (unaudited)
The table below shows the pay ratio based on total remuneration and salary of the Chief Executive to the 25th, 50th and 75th percentile of all permanent 
UK employees of the business.
Year
Method*
25th percentile pay ratio
Median pay ratio
75th percentile pay ratio
2020
Option A
120:1
101:1
79:1
2021
Option A
112:1
95:1
77:1
2022
Option A
119:1
100:1
80:1
2023
Option A
79:1
69:1
55:1
2024
Option A
113:1
100:1
82:1
2025
Option A
146:1
128:1
107:1
2025
Chief Executive
25th percentile
Median
75th percentile
Salary
 847 
27
30
37
Total Remuneration
 4,604 
32
36
43
*	
The Company used Option A as defined in The Companies (Miscellaneous Reporting) Regulations 2018, as the calculation methodology for the ratios were considered to be the most accurate method. 
The 25th, median and 75th percentile pay ratios were calculated using the full-time equivalent remuneration for all UK employees as at the financial year-end and incorporated all components of employee 
remuneration. Employees’ involvement in the Group’s performance is encouraged, with all employees employed on the relevant offer date eligible to participate in the SAYE schemes. Certain employees 
also participate in discretionary bonus schemes.
The Chief Executive remuneration for the year ended 30 March 2024 is the total single figure remuneration figure as disclosed on page 123, which has 
been adjusted to reflect the actual LTIP vesting (further information on page 126). This adjustment has increased the CEO pay ratios for the year ended 
30 March 2024 as follows: 25th percentile 109:1 to 113:1; median 95:1 to 100:1; and 75th percentile 79:1 to 82:1. 
The workforce comparison is based on the payroll data for the financial year for all employees (including the Chief Executive but excluding  
Non-Executive Directors) as at 29 March 2025. The workforce comparison has not excluded any component of total pay and benefits.
CORPORATE GOVERNANCE
CORPORATE GOVERNANCE
Cranswick plc Annual Report & Accounts 2025
128
Cranswick plc Annual Report & Accounts 2025
129
Corporate governance

A substantial proportion of the Chief Executive’s total remuneration is performance related. The ratios will, therefore, depend significantly on the 
Chief Executive’s annual bonus and LTIP outcome and may fluctuate year-to-year. In respect of the median employee (50th percentile), total remuneration 
has increased to £36,000. The Company considers the median pay ratio to be consistent with the Group’s wider policies on employee pay, reward and 
progression. In 2021, a special bonus was paid to all site-based colleagues, which resulted in a decrease in the median pay ratio 2021, with no further 
special bonuses having been paid in subsequent years. The variation in the median pay ratio reflects the greater proportion of the Chief Executives’ 
total remuneration being performance based and dependent on the Company’s share price. 
Relative importance of the spend on pay (unaudited)
The table below shows the total remuneration paid across the Group, together with the total dividend paid and share buybacks in respect of 2025 and 
the preceding financial year. There have been no share buybacks during 2025 and 2024.
Pay against distributions £’m
2025
2024
Change per cent
Remuneration paid to all employees*
433.2
388.4
+11.5 per cent
Total dividends paid
49.5
43.9
+12.8 per cent
*	
Includes the impact of pay awards, growth in employee numbers and corporate activity.
Outstanding share awards (audited)
The interests of the Executive Directors in the LTIP, SAYE and BAYE schemes were as follows: 
Long-term Incentive Plan (audited) 
Year of award
At 30 March 
2024 
Number
Granted  
in the year 
Number
Exercised  
in the year 
Number
Lapsed  
in the year 
Number
At 29 March 
2025 
Number
Exercise  
price  
p
Market price  
at grant  
p
Chris Aldersley****
2021
23,700 
–
(17,353)
(6,347)
–
nil
4,050 
*2022
31,900 
–
–
–
31,900
nil
3,034
**2023
32,800
–
–
–
32,800
nil
3,246
***2024
–
29,925
–
–
29,925
nil
4,750
Mark Bottomley
2021
23,700
–
(17,353)
(6,347)
–
nil
4,050
*2022
31,900
–
–
–
31,900
nil
3,034 
**2023
32,800
–
–
–
32,800
nil
3,246 
***2024
–
29,925
–
–
29,925
nil
4,750
Jim Brisby
2021
23,700
–
(17,353)
(6,347)
–
nil
4,050
*2022
31,900
–
–
–
31,900
nil
3,034 
**2023
32,800
– 
–
–
32,800
nil
3,246 
***2024
–
29,925
–
–
29,925
nil
4,750
Adam Couch
2021
35,850
–
(26,249)
(9,601)
–
nil
4,050 
*2022
48,250
–
–
–
48,250
nil
3,034
**2023
49,620
–
–
–
49,620
nil
3,246 
***2024
–
54,330
–
–
54,330
nil
4,750
*	
	 Each of the Executive Directors, was also granted a tax qualifying option over 320 ordinary shares at an exercise price of £31.24 per ordinary share, which is linked to the LTIP awards such that, at the time 
of exercise, to the extent that there is a gain in the tax qualifying option, the LTIP was scaled back by the value of that gain. 
**	 	 Each of the Executive Directors, was also granted a tax qualifying option over 615 ordinary shares at an exercise price of £32.50 per ordinary share, which is linked to the LTIP awards such that, at the time 
of exercise, to the extent that there is a gain in the tax qualifying option, the LTIP was scaled back by the value of that gain.
***		 The 2024 awards include both the Core LTIP award and the Exceptional Performance LTIP award granted to each Executive Director. Each of the Executive Directors, was also granted a tax qualifying 
option over 425 ordinary shares at an exercise price of £46.80 per ordinary share, which is linked to the Core LTIP award such that, at the time of exercise, to the extent that there is a gain in the tax 
qualifying option, the Core LTIP award will be scaled back by the value of that gain.
****	 Chris Aldersley’s LTIP awards prior to 1 August 2022 were made while employed by the Group in a Senior Executive position as Chief Operating Officer prior to being appointed a Director.
The performance periods run for three years from the commencement of each financial year and conclude at the end of the financial year three years 
later and are exercisable on the attainment of certain performance criteria detailed on pages 125 and 126 in respect of 2024 and as detailed in the 
Directors’ Remuneration Report for the preceding years on the following pages of the relevant report: 2023 page 125, 2022 page 114 and 2021 page 
105. As disclosed in the Committee Chair’s Statement on page 115, the ESG targets corresponding to each relevant LTIP award has been removed.
The LTIP, issued in 2022, which vests in June 2025, will achieve 100 per cent of the EPS target and 62.5 per cent of the TSR target giving a share vesting 
of 81.3 per cent of the maximum award. The Committee decided to assess vesting solely by reference to the achievement of EPS targets and TSR 
targets as explained on page 115, but in reviewing the outturn assessed the progress made on environmental and sustainability priorities and the key 
ESG achievements delivered to date and over the three-year performance period, with the key highlights being set out on page 125 to 126.
ANNUAL REPORT ON 
DIRECTORS’ REMUNERATION
CONTINUED
The following Directors exercised LTIP share options during the year: 
Number
Date 
exercised
Exercise price  
p 
Market price  
p
Gain on exercise  
£
Chris Aldersley* 
17,353
6 August 2024 
nil
4,519 
784,194 
Mark Bottomley
17,353
6 August 2024
nil
4,519 
784,194 
Jim Brisby
17,353
6 August 2024
nil
4,519 
784,194 
Adam Couch
26,249
6 August 2024
nil
4,519 
 1,186,211 
*	
Chris Aldersley’s LTIP award was made while employed by the Group in a Senior Executive position as Chief Operating Officer prior to being appointed a Director on 1 August 2022.
Savings-related share option scheme (audited)
Year of award
At 30 March 
2024  
Number
Granted  
in the year 
Number
Exercised  
in the year 
Number
Lapsed  
in the year 
Number
At 29 March 
2025  
Number
Exercise price  
p
Range of exercise dates
Chris Aldersley
2020
535
–
–
–
535
 2,800 
 1 Mar 2026 – 1 Sept 2026 
2022
600
–
–
–
600
 2,498 
 1 Mar 2028 – 1 Sept 2028 
Mark Bottomley
2022
360
–
–
–
360
2,498
1 Mar 2026 – 1 Sept 2026 
Jim Brisby
2020
535
–
–
–
535
2,800
1 Mar 2026 – 1 Sept 2026
2023
505
–
–
–
505
3,127
1 Mar 2029 – 1 Sept 2029
Adam Couch
2019
591
–
(591)
–
–
2,534
1 Mar 2025 – 1 Sept 2025
2020
347
–
–
–
347
2,800
1 Mar 2026 – 1 Sept 2026
2023
177
–
–
–
177
3,127
1 Mar 2029 – 1 Sept 2029
The Executive Directors are eligible, as are other employees of the Group, to participate in the SAYE scheme, which by its nature does not have 
performance conditions.
The following Executive Directors exercised savings-related share options during the year: 
Number
Date exercised
Exercise price  
p 
Market price  
p
Gain on exercise  
£
Adam Couch
591
24 March 2025
2,534
4,910
14,042
Buy As You Earn share incentive plan (audited)
The Executive Directors are eligible, as are other employees of the Group, to participate in the BAYE scheme, which by its nature does not have 
performance conditions. Chris Aldersley participates in the BAYE and the ‘Partnership Shares’ he acquired and held at 29 March 2025 are included in 
the ‘shares held’ in the table below.
Minimum shareholding
The Remuneration Committee has recommended that the Executive Directors hold shares in the Company worth at least 200 per cent of base salary. 
The Executive Directors’ current holdings and value are all in excess of the 200 per cent target and are shown below.
Directors’ interests (audited) 
LTIP (Unvested, 
subject to 
performance)*
LTIP (Vested 
unexercised)**
SAYE 
 (Non-performance 
related)
Number of shares 
 held as at  
29 March 2025
Value of shares  
held as a per cent of  
base salary
Target per cent
Chris Aldersley***
 62,725 
 25,918 
 1,135 
41,716
369%
200
Mark Bottomley
 62,725 
 25,918 
 360 
117,389
1,037%
200
Jim Brisby
 62,725 
 25,918 
 1,040 
124,304
1,098%
200
Adam Couch
 103,950 
 39,203 
 524 
222,879
1,302%
200
Tim Smith
–
–
–
5,000
–
–
Liz Barber
–
–
–
1,000
–
–
Alan Williams
–
–
–
2,000
–
–
Rachel Howarth
–
–
–
814
–
–
Yetunde Hoffman
–
–
–
–
–
–
*	
Not including tax qualifying options granted to each of the Executive Directors.
**	 LTIP awards are due to vest in June 2025 with the performance criteria now completed.
***	Chris Aldersley’s LTIP awards include awards made while employed by the Group in a Senior Executive position as Chief Operating Officer prior to being appointed a Director on 1 August 2022.
The share price at 29 March 2025 of 4,950 pence was used in calculating the percentage figures shown above. Yetunde Hofmann has no interests in the 
Company at the present time. There have been no further changes to the above interests in the period from 29 March 2025 to 20 May 2025, other than 
acquisitions of two ‘Partnership Shares’ and one ‘Matching Shares’ by Chris Aldersley under the BAYE Plan.
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Remuneration for the year ending 28 March 2026 (unaudited)
Salaries and pension
Our approach to Executive Directors’ salaries and pension for 2025/26 is described in the Committee Chair’s Statement on pages 115 to 120.
Bonus
In accordance with our 2024 Remuneration Policy, a bonus opportunity of 200 per cent of salary for the Chief Executive and 180 per cent of salary for 
the other Executive Directors will be awarded, with performance measures weighted as follows:
CEO
Other Executive 
Directors
Group profit before tax based on targets, which are set having regard to the Company’s budget, 
historical performance and market outlook for the year
85% of maximum
85% of maximum
Personal/strategic objectives
10% of maximum
10% of maximum
ESG measures aligned with our carbon/progress to Net Zero ambitions and broader sustainability and/ 
or social metrics, which are relevant, material and measurable
5% of maximum
5% of maximum
The actual 2026 targets are not disclosed as they are considered to be commercially sensitive. The targets and vesting schedule will be declared 
retrospectively in the 2026 Annual Report and Accounts, provided they are not considered commercially sensitive at that time. All Executive Directors 
have met their shareholding guideline, therefore, mandatory bonus deferral does not apply. 
Core LTIP
Core LTIP awards, equivalent to 200 per cent of basic salary, will be made in June 2025 and vesting will be after a three-year performance period. 
50 per cent of the award will be based on a ROCE performance measure and 50 per cent on an EPS performance measure.
Details of the performance targets for the Core LTIP awards to be granted are as follows:
EPS as at 25 March 2028
Vesting percentage 
312.9 pence per ordinary share
25 per cent
Growth between 312.9 pence and 362.5 pence per ordinary share
Straight-line vesting
362.5 pence per ordinary share
100 per cent
ROCE as at 25 March 2028
Vesting percentage 
17 per cent
25 per cent
Between 17 per cent and 19 per cent
Straight-line vesting
19 per cent
100 per cent
Awards are subject to a two-year holding period.
Exceptional Performance Long-term Incentive Plan award
An Exceptional Performance LTIP, equivalent to 100 per cent of basic salary in relation to the Chief Executive Officer and 50 per cent of salary in 
relation to the other Executive Directors, will be made in June 2025 and vesting will be after a three-year performance period based on a TSR measure.
Details of the performance target for the Exceptional Performance LTIP to be granted are as follows: 
TSR*
Vesting percentage 
75th percentile
0 per cent
Between 75th percentile and 90th percentile
Straight-line vesting
90th percentile
100 per cent
*	
TSR performance against the companies in the FTSE 250 Index (excluding investment trusts) over the three-year period to 25 March 2028.
Awards are subject to a two-year holding period.
ANNUAL REPORT ON 
DIRECTORS’ REMUNERATION
CONTINUED
Advisers to the Committee (unaudited)
The Committee keeps itself fully informed on the developments within the industry and in the field of remuneration, and seeks advice from external 
advisers where appropriate. Deloitte LLP was reappointed by the Committee to advise it during 2024/25 and has provided general remuneration 
advice and share scheme advice to the Company. Deloitte is a member of the Remuneration Consultants Group and as such voluntarily operated under 
the Code of Conduct in relation to executive remuneration consulting in the UK. Deloitte’s fees for providing remuneration advice agreed by the 
Committee were £72,264 for the year ended 29 March 2025. Deloitte also provides consultancy services to the Group but otherwise has no 
connection to the Company or its Directors. However, the Committee have reviewed any potential conflicts of interest and judged that Deloitte’s advice 
is both objective and independent. The Committee have also been provided advice during the year in relation to its consideration of matters relating 
to Directors’ remuneration by the Chief Executive Officer, Chief Financial Officer and Company Secretary.
Statement of Shareholders voting (unaudited)
The resolution to approve the 2024 Remuneration Committee Report was passed on a poll at the Company’s last AGM held on 29 July 2024. The votes 
cast in respect of the resolution were: 
Remuneration Committee Report
Number
 per cent
For
42,003,062
96.90
Against
1,344,187
3.10
Withheld
14,143
–
The resolution to approve the Remuneration Policy was passed on a poll at the Company’s 2024 AGM held on 29 July 2024. The votes cast in respect of 
the resolution were: 
Remuneration Policy
Number
 per cent
For
37,613,085
86.77
Against
5,737,092
13.23
Withheld
11,215
–
Remuneration disclosure
This report complies with the requirements of the Large and Medium-Sized Companies and Groups (Accounts and Reports) Regulations 2008 as 
amended, the principles and provisions of the 2018 UK Corporate Governance Code and the Listing Rules of the Financial Conduct Authority.
Rachel Howarth
Chair of the Remuneration Committee
20 May 2025
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REMUNERATION POLICY
This part of the Directors’ Remuneration Report sets out a summary of the Directors’ Remuneration Policy (the ‘Policy’). The full Policy is available in the 
2023/24 Annual Report and Accounts on the Group’s website at www.cranswick.plc.uk.
Link between Policy, strategy and structure
Our Remuneration Policy is principally designed to align the interests of Executive Directors and Senior Executives with the Company’s strategic vision 
and the creation of sustainable long-term value for our stakeholders without encouraging excessive levels of risk taking. The Policy is intended to 
remunerate our Executive Directors competitively and appropriately for effective delivery of this and allows them to share in this success and the value 
delivered to Shareholders. The principles and values that underpin the remuneration strategy are applied on a consistent basis for all Group employees. 
It is the Group’s policy to reward all employees fairly, responsibly and by reference to local market practices, by providing an appropriate balance 
between fixed and variable remuneration.
The remuneration package is in two parts, to provide competitive total remuneration:
•	 a non-performance part represented by fixed remuneration (basic salary, pension and benefits); and
•	 a significant performance-related element in the form of an annual bonus and long-term share-based awards.
The details of individual components of the remuneration package are set out below:
Purpose and link 
to strategy
Operation
Performance metrics
Maximum entitlement
Base salary
To provide a market 
competitive base salary 
to attract and 
retain executives.
Base salaries are ordinarily reviewed 
annually taking into account a number 
of factors including (but not limited to):
•	 the individual’s skills, experience 
and responsibilities;
•	 pay increases within the Group 
more generally; and
•	 performance, Group profitability 
and prevailing market conditions.
Any changes will usually take effect 
from 1 April.
While no formal performance 
conditions apply, an individual’s 
performance in role is taken into 
account in determining any 
salary increase.
While there is no maximum salary, 
increases will normally be within the range 
of salary increases awarded (in percentage 
of salary terms) to other employees in 
the Group.
However, higher increases may be awarded 
in appropriate circumstances, such as:
•	 an increase in scope of the role or the 
individual’s responsibilities;
•	 where an individual has been appointed 
to the Board at a lower than typical 
market salary to allow for growth in the 
role, in which case larger increases may 
be awarded to move salary positioning 
to a typical market level as the individual 
gains experience;
•	 change in size and complexity of the 
Group; and/or
•	 significant market movement.
Such increases may be implemented over 
such time period as the Committee 
deems appropriate.
Pension
To provide a framework 
to save for retirement.
Executive Directors are entitled to 
non-contributory membership of the 
Group’s defined contribution 
pension scheme. 
Alternatively, at their option, Executive 
Directors may receive a cash payment 
in lieu of pension contribution, subject 
to the normal statutory deductions 
(or a combination thereof). 
Pension contributions may also be 
made in lieu of salary. 
N/A
The maximum Company contribution or 
cash payment in lieu will not exceed the 
percentage rate available to the majority 
of the workforce as determined by the 
Committee (currently 10 per cent 
of salary). 
Purpose and link 
to strategy
Operation
Performance metrics
Maximum entitlement
Benefits
To provide market 
competitive 
benefits as part of 
the remuneration 
package.
Market competitive benefits principally 
comprise health insurance (which may 
include coverage for the Director’s 
spouse/partner and dependent 
children), life insurance, income 
protection insurance, personal tax 
advice, pension advice and Company 
car allowance or the provision of a 
Company car and running costs. 
Additional benefits might be provided 
from time-to-time if the Committee 
decides payment of such benefits is 
appropriate. Reimbursed expenses may 
include a gross-up to reflect any tax or 
social security due in respect of 
the reimbursement.
Benefits are not pensionable.
N/A
While the Committee has not set an 
absolute maximum on the level of benefits 
Executive Directors may receive, the value 
is set at a level which the Committee 
considers to be appropriately positioned, 
taking into account relevant market levels 
based on the nature and location of the 
role and individual circumstances.
Annual bonus
To incentivise 
and reward for 
performance in the 
year against targets 
linked to the delivery 
of the Company’s 
strategic priorities.
Where deferral 
applies, this provides 
direct alignment to 
Shareholders’ 
interests. 
Measures and targets are reviewed 
annually and any pay-out is determined 
by the Committee after the year-end, 
based on performance against targets 
set for the financial period.
The Committee has discretion to 
amend the pay-out as referred to on 
page 107 of the 2024 Annual Report.
If an Executive Director has met, as 
determined by the Committee, the 
In-Service Shareholding Guideline 
referred to below this table, the whole 
of any bonus earned may be paid 
in cash. 
If an Executive Director has not met 
the In-Service Shareholding Guideline, 
one-third of any bonus earned will be 
deferred into shares for up to two years 
and the balance of the bonus earned 
will be paid in cash. Deferral of any 
bonus is subject to a de minimis limit 
of £10,000.
A greater proportion of the bonus may 
be deferred with the agreement of the 
Executive Director.
Additional shares may be awarded in 
respect of shares subject to deferred 
bonus awards to reflect the value of 
dividends that would have been paid 
on those shares during the period from 
grant to the release date (this payment 
may assume that dividends had been 
reinvested in shares on a cumulative 
basis). Bonuses are non-pensionable.
Recovery provisions apply as referred 
to on page 138.
The bonus will be based on the 
achievement of targets with stretching 
performance measures and respective 
weightings (where more than one 
measure is used) set each year 
dependent on the Group’s strategic 
priorities. The majority of the bonus 
will be based on financial measures.
The maximum opportunity is up to 200 per 
cent of base salary for the CEO and up to 
180 per cent of base salary for any other 
Executive Director.
Subject to the Committee’s discretion to 
override formulaic outcomes in respect 
of financial measures, the bonus for 
achieving threshold performance is 20 per 
cent of maximum opportunity, rising up to 
50 per cent of the maximum for 
on- target performance.
Subject to the Committee’s discretion to 
override formulaic outcomes, vesting of 
the bonus in respect of non-financial 
measures or individual objectives will be 
between 0 per cent and 100 per cent 
based on the Committee’s assessment 
of the extent to which the relevant metric 
or objective has been met.
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Purpose and link 
to strategy
Operation
Performance metrics
Maximum entitlement
Share-based awards
A Save As You Earn 
(‘SAYE’) share scheme 
is available to all 
eligible employees.
Subject to approval by the Board, SAYE 
options are made available to eligible 
staff, including Executive Directors, 
in accordance with the scheme rules 
that reflect the applicable legislation 
with an option exercise price, which may 
be set at a discount to the share price 
when the option is offered.
N/A
The limit on monthly savings and maximum 
discount that may be applied in setting 
the exercise price will be determined 
in accordance with the applicable tax 
legislation from time-to-time and will be 
the same for the Executive Directors as 
for other eligible employees. At the date  
of approval of this Policy, the maximum 
saving is £500 per month and the 
maximum discount is 20 per cent.
A Buy As You Earn 
(‘BAYE’) share 
incentive plan 
is available to all 
eligible employees.
Under the BAYE, eligible staff, including 
Executive Directors, may acquire 
‘Partnership Shares’ from their 
remuneration, be awarded ‘Matching 
Shares’ in respect of Partnership Shares 
they acquire and be awarded 
‘Free Shares’.
N/A
The maximum value of Partnership Shares 
that may be acquired, the maximum 
Matching Shares ratio and the maximum 
value of Free Shares that may be awarded 
will be determined in line with the 
applicable tax legislation from time-to-time 
and will be the same for the Executive 
Directors as for all other eligible employees. 
At the date of approval of this Policy, the 
maximum value of Partnership Shares that 
may be acquired is £1,800 per year, the 
maximum Matching Share to Partnership 
Share ratio is 2:1 and the maximum value 
of Free Shares that may be awarded is 
£3,600 per year.
REMUNERATION POLICY
CONTINUED
Purpose and link 
to strategy
Operation
Performance metrics
Maximum entitlement
Core LTIP and Exceptional Performance LTIP
Core Long-Term 
Incentive Plan (‘LTIP’) 
awards and 
Exceptional 
Performance LTIP 
awards provide a clear 
link between the 
remuneration of 
Executive Directors 
and the creation of 
value for Shareholders 
by rewarding the 
achievement of 
longer-term strategic 
priorities aligned to 
Shareholder interests, 
with exceptionally 
stretching 
performance 
targets applying 
to Exceptional 
Performance 
LTIP awards.
Core LTIP awards and Exceptional 
Performance LTIP awards may take 
the form of nil (or nominal) cost share 
options or conditional awards.
Awards will usually vest following 
the assessment of the applicable 
performance measures. Awards held 
by Executive Directors are then subject 
to a two-year holding period, which 
may be structured as either: (1) the 
Executive Director being entitled to 
acquire the shares once vested, but, 
other than as regards sales to cover 
tax or any exercise price, being 
prevented from selling shares until the 
end of the holding period; or (2) the 
Executive Director being prevented 
from acquiring shares until the end of 
the holding period. If a holding period 
is structured on the latter basis, 
additional shares may be awarded 
in respect of vested shares to reflect 
the value of dividends paid on shares 
from the start of the holding period 
until the date on which the Executive 
Director is entitled to acquire shares 
(this payment may assume that 
dividends have been reinvested in 
shares on a cumulative basis).
The Committee has discretion to 
amend pay-outs as referred to on page 
107 of the 2024 Annual Report.
Recovery provisions apply as referred 
to on page 138.
The Committee may at its discretion 
structure awards as qualifying LTIP 
awards, consisting of a tax qualifying 
CSOP option with an exercise price 
equal to the market value of a share 
at the date of grant and an ordinary 
nil-cost LTIP award, with the ordinary 
award scaled back at exercise to take 
account of any gain made on exercise 
of the CSOP option. The provisions 
of this Policy will apply to the CSOP 
element of any qualifying LTIP award 
to the extent permitted by the 
applicable tax legislation and 
HMRC practice. 
Core LTIP awards
Performance measures for Core LTIP 
awards are typically assessed over a 
period of three years and will include 
financial measures (which may be, but 
are not limited to, EPS growth and 
return measures) and may include 
individual strategic performance 
measures (which may include ESG 
measures). At least 80 per cent of the 
award will be subject to performance 
measures based on financial measures. 
Where more than one measure is used, 
the weightings will be determined by 
the Committee taking into account 
the Company’s key strategic priorities. 
Subject to the Committee’s discretion 
to override formulaic outturns, 
threshold vesting will not be at more 
than 25 per cent of maximum.  
Core LTIP awards vest in full for 
maximum performance.
Exceptional Performance 
LTIP awards
Performance measures for Exceptional 
Performance LTIP awards are typically 
assessed over a period of three years 
and will be based on financial and/or 
TSR measures. Where more than one 
measure is used, the weightings will be 
determined by the Committee taking 
into account the Company’s key 
strategic priorities. Subject to the 
Committee’s discretion to override 
formulaic outturns, there will be no 
vesting for performance at or below 
threshold, with performance increasing 
from 0 per cent at threshold to 100 per 
cent for maximum performance.
Core LTIP awards
The maximum Core LTIP award in respect 
of any financial year is up to 200 per cent 
of base salary. 
Exceptional Performance LTIP awards
The maximum Exceptional Performance 
LTIP award in respect of any financial year 
is up to 100 per cent of base salary for the 
CEO and up to 50 per cent of base salary 
for any other Executive Director.
Qualifying LTIP
If a qualifying LTIP award is granted, the 
value of shares subject to the CSOP option 
will not count towards the limits referred to 
above, reflecting the provisions for scale 
back of the ordinary LTIP award.
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Purpose and link 
to strategy
Operation
Performance metrics
Maximum entitlement
Fees and benefits payable to Non-Executive Directors
To pay fees at a level 
that reflects market 
conditions and are 
sufficient to attract 
and retain individuals 
of the appropriate 
calibre.
The fees of the Non-Executive 
Directors are determined by the 
Board and reviewed periodically.
The fees of the Non-Executive Chair 
are determined by the Committee 
and reviewed periodically.
Non-Executive Directors are paid a 
basic fee with additional fees paid for 
other Board responsibilities or roles 
or time commitment, such as chairing 
Committees, for holding the role of 
Senior Independent Director or 
Designated Non-Executive Director 
with responsibility for engaging with 
the workforce.
Non-Executive Directors are not 
eligible to participate in any of the 
Group’s share schemes, incentive 
schemes or pension schemes.
Non-Executive Directors may be 
eligible to receive benefits such as 
travel costs and other reasonable 
expenses. Reimbursed expenses 
may include a gross-up to reflect any 
tax or social security due in respect 
of the reimbursement.
N/A
Fees are set taking into account the 
responsibilities of the role and the 
expected time commitment.
Recovery provisions
The annual bonus, Core LTIP and Exceptional Performance LTIP are subject to recovery provisions as set out below.
Malus provisions apply which enable the Committee to determine before the payment of an annual bonus or the vesting of a Core LTIP or Exceptional 
Performance LTIP award, that the bonus opportunity or Core LTIP or Exceptional Performance LTIP award may be cancelled or reduced.
Clawback provisions apply which enable the Committee to determine for up to two years following the payment of a cash bonus or the vesting of a 
Core LTIP or Exceptional Performance LTIP award, that the amount of the bonus paid may be recovered (and any deferred bonus award may be reduced 
or cancelled, or recovery may be applied to it if it has been exercised) and the Core LTIP or Exceptional Performance LTIP award may be cancelled or 
reduced (if it has not been exercised) or recovery may be applied to it (if it has been exercised).
The malus and clawback provisions may be applied in the event of material misstatement, error in assessing a performance condition or in the 
information or assumptions on which a bonus award, Core LTIP or Exceptional Performance LTIP was awarded, material misconduct by a participant, 
material risk management failure, serious reputational damage or material corporate failure. 
Differences in policy on remuneration of Executive Directors from policy on remuneration of employees generally
The Company aims to provide a remuneration package that is market competitive and which reflects responsibility and role scope. Accordingly Executive 
Directors have a greater weighting towards long-term and performance-based remuneration.
Shareholding requirements
To align the interests of Executive Directors with those of Shareholders, the Committee has adopted shareholding guidelines which apply in 
employment and after cessation of employment. The Committee retains discretion to disapply or vary these provisions in exceptional circumstances. 
In-Service Shareholding Guideline
During employment, each Executive Director is required to build and maintain a shareholding with a value of at least 200 per cent of their annual 
base salary. The Executive Director must retain shares acquired through the Core LTIP, Exceptional Performance LTIP and any deferred bonus award 
(after sales to cover tax, any exercise price and costs) until the required level of holding has been achieved.
Where a Core LTIP award or Exceptional Performance LTIP award is subject to a holding period on the basis that the Executive Director is prevented 
from acquiring shares until the end of the holding period, the vested shares count towards the shareholding requirement, on a net of assumed tax basis. 
Shares subject to a deferred bonus award count towards the shareholding requirement, on a net of assumed tax basis.
REMUNERATION POLICY
CONTINUED
Shareholding requirement post-employment 
Shares are subject to the post-employment shareholding requirement only if they are acquired from Core LTIP awards, Exceptional Performance LTIP 
awards or deferred bonus awards granted after 1 April 2021. Shares purchased by an Executive Director are not subject to this requirement.
For the first 12 months after cessation of employment (or, if the Committee so determines, after the Executive Director has stepped down from the 
Board), the Executive Director must retain such of their relevant shares as have a value at cessation equal to 200 per cent of base salary (or if less all 
of their relevant shares) and for the following 12 months, retain such of their relevant shares as have a value at cessation equal to 100 per cent of base 
salary (or if less all of their relevant shares).
Service contracts
The Committee’s current policy is not to enter into employment contracts with any element of notice period in excess of one year. Accordingly, each of 
the following Executive Directors has a one year rolling contract: Adam Couch commencing 1 May 2006 (revised 1 August 2012), Mark Bottomley from 
1 June 2009, Jim Brisby from 26 July 2010 and Chris Aldersley from 19 October 2015 (revised 1 August 2022). 
Non-Executive Directors
Each Non-Executive Director has an appointment letter – Tim Smith for three years from 1 April 2024 and Liz Barber for three years from 1 May 2024, 
Alan Williams for three years from 24 July 2023, Yetunde Hofmann for three years from 1 August 2022, and Rachel Howarth for three years from 
30 April 2024. The continuing appointments are subject to annual re-election at the Company’s AGM.
Copies of the service contracts and letters of appointment are held at the Company’s Registered Office and will be available for inspection at the AGM.
Legacy remuneration arrangements
The Committee reserves the right to make any remuneration payments and/or payments for loss of office (including exercising any discretions available 
to it in connection with such payments) notwithstanding that they are not in line with the Policy set out above where the terms of the payment were 
agreed: (i) before the Policy set out in the 2024 Annual Report and Accounts came into effect, provided that the terms of payment were consistent 
with the Shareholder-approved Directors’ Remuneration Policy in force at the time they were agreed, or (ii) at a time when the relevant individual was 
not a director of the Company and, in the opinion of the Committee, the payment was not in consideration for the individual becoming a Director of the 
Company. For these purposes ‘payments’ includes the Committee satisfying awards of variable remuneration and, in relation to an award over shares, 
the terms of the payment are ‘agreed’ at the time the award is granted.
Pay and conditions elsewhere in the Group
The Committee does not directly consult with employees regarding the remuneration of the Executive Directors. However, when considering 
remuneration levels to apply, the Committee will take into account base pay increases, bonus payments and share awards made to the Company’s 
employees generally.
The following are the key aspects of how pay and employment conditions across the Group are taken into account when setting the remuneration 
of employees, including the Executive Directors:
•	 the Group operates within the UK food sector and has many employees who carry out demanding tasks within the business;
•	 all employees, including Directors, are paid by reference to the market rate;
•	 performance is measured and rewarded through a number of performance-related bonus schemes across the Group including LTIP share options 
for Executive Directors and Senior Executives;
•	 performance measures are cascaded down through the organisation to individual businesses;
•	 the Group offers employment conditions that are commensurate with a quoted company of a similar size, including high standards of health and safety 
and equal opportunities; and
•	 the Group operates Save As You Earn (‘SAYE’) share schemes and a Buy As You Earn (‘BAYE’) share incentive plan, each of which is open to all eligible 
employees including Executive Directors.
Consideration of Shareholders’ views
The Committee believes that ongoing dialogue with major Shareholders in relation to Executive Director remuneration is of key importance. 
The Committee will consider Shareholder feedback received on remuneration matters including issues raised at the AGM as well as any additional 
comments received during any other meeting with Shareholders. The Committee will seek to engage directly with major Shareholders and their 
representative bodies should any material changes be proposed to be made to the Remuneration Policy or made to the way the Remuneration Policy 
is implemented.
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DIRECTORS’ REPORT
The Directors’ Report required under the Companies Act 2006 comprises this Directors’ Report 
(pages 141 to 145), the Corporate Governance Report (pages 86 to 139), the Sustainability Report 
set out in the Strategic Report (pages 34 to 51) and the Statement of Directors’ Responsibilities (page 146). 
The management report required under Disclosure Guidance and Transparency Rule 4.1.8R comprises the 
Strategic Report (pages 2 to 84) and this Directors’ Report. This Directors’ Report meets the requirements 
of the Corporate Governance Statement required under Disclosure Guidance and Transparency Rule 7.2. 
As permitted by legislation, some of the matters required to be included in the Directors’ Report have been 
included in the Strategic Report by cross reference. 
Annual General Meeting
The AGM of Cranswick plc will be held at the Mercure Hull Grange Park Hotel, Grange Park Lane, Willerby, Hull, HU10 6EA on Monday 28 July 2025. 
A notice convening the AGM can be found in the separate Notice of Annual General Meeting accompanying this Annual Report and Accounts.
Details of the Special Business to be transacted at the AGM are contained in the separate letter from the Chairman, which also accompanies this 
Annual Report and Accounts, and covers the Directors’ authority to allot shares, the partial disapplication of pre-emption rights and the authority 
for the Company to buy its own shares.
Results and dividends
The profit from continuing operations for the financial year, after taxation amounts to £134.3 million (2024: £113.1 million). The Directors have declared 
dividends as follows: 
2025
2024
Interim dividend per share paid on 24 January 2025
25.0p
22.7p
Final dividend per share proposed
76.0p
67.3p
Total dividend
£54.6m
£48.5m
Subject to approval at the AGM, the final dividend will be paid in cash on 29 August 2025 to members on the register at the close of business on 
18 July 2025. The shares will go ex-dividend on 17 July 2025. The proposed final dividend for 2025, together with the interim paid in January 2025, 
amount to 101.0 pence per share, which is 12.2 per cent higher than the previous year. 
Directors
The Directors of the Company who were in office during the year and up to the date of signing the audited Consolidated Financial Statements, 
together with the biographies of all Directors serving at the date of this Annual Report, are shown on pages 88 and 89.
Directors’ interests in the Company’s shares
The interests of the Directors of the Company and their related parties at 29 March 2025 in the issued share capital of the Company (or other financial 
instruments), which have been notified to the Company in accordance with the Market Abuse Regulation are set out in the Remuneration Report on 
page 131.
Appointment and removal of Directors 
The Articles of Association of the Company, the UK Corporate Governance Code and the Companies Act 2006 govern the appointment and replacement 
of Directors. Our Articles of Association are available on our website (www.cranswick.plc.uk). The Articles of Association include rules such as the limitation 
on the number of Directors to 15. Directors may be appointed by an Ordinary Resolution of the Shareholders or by a resolution of the Directors. A Director 
appointed by the Board during the year must retire at the first AGM following their appointment and such Director is eligible to offer themselves for election 
by the Company’s Shareholders. Notwithstanding the retirement provisions in the Company’s Articles of Association, it is the Company’s current practice 
that all Directors retire from office at each AGM in accordance with the recommendations of the UK Corporate Governance Code. 
Directors indemnities
The Company has in place directors’ and officers’ liability insurance, which gives appropriate cover against the costs of defending themselves in civil 
proceedings taken against them in their capacity as a Director or officer of the Company and in respect of damages resulting from any unsuccessful 
defence of any proceedings.
Directors conflicts of interest
Procedures are in place to ensure compliance with the Directors’ conflict of interest duties set out in the Companies Act 2006. The Company has 
complied with these procedures during the year and the Board believes that these procedures operate effectively. During the year, details of any new 
conflicts or potential conflict matters were submitted to the Board for consideration and, where appropriate, these were approved. Authorised conflict 
or potential conflict matters are reviewed by the Board at least on an annual basis.
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Share capital
The Company has a single class of shares in the form of ordinary shares with a nominal value of ten pence per share, which have a Premium Listing on 
the London Stock Exchange and trade as part of the FTSE 250 Index under the symbol CWK. The Company has one class of shares, being ordinary 
shares of ten pence each. There are no special rights pertaining to any of the shares in issue; each share carries the right to one vote at general meetings 
of the Company. The allotted and fully paid up share capital is shown in Note 23 on page 189. During the year, the share capital increased by 185,762 
shares. The increase comprised 185,762 of shares issued relating to share options exercised during the year.
Details of share option schemes are summarised in Note 25 to the audited Consolidated Financial Statements. The information in Note 25 to the 
Financial Statements is incorporated into this Directors’ Report by reference and is deemed to form part of this Directors’ Report.
Rights and obligations attaching to shares
The rights and obligations attaching to shares are set out in the Company’s Articles of Association, which are available on the Company’s website 
(www.cranswick.plc.uk). The holders of ordinary shares are entitled to receive dividends when declared, to receive the Company’s Annual Report 
and Accounts, to attend and speak at general meetings of the Company, to appoint proxies and to exercise voting rights.
No shares carry any special rights with regards to control of the Company and there are no restrictions on transfer or limitations on the holding 
of ordinary shares in the Company other than where certain restrictions may apply from time-to-time on the Board of Directors and other Senior 
Executives and staff, which are imposed by laws and regulations relating to insider trading laws and market requirements relating to close periods. 
The Company is not aware of agreements between holders of securities that may result in restrictions on the transfer of securities or on voting 
rights and no known arrangements under which financial rights are held by a person other than the holder of the shares.
Amendment of Articles of Association
The Company’s Articles of Association may only be amended by a special resolution at a general meeting of the Shareholders.
Major interests in shares
The following information has been disclosed to the Company pursuant to the Financial Conduct Authority’s Disclosure Guidance and Transparency 
Rules and is published on a Regulatory Information Service and on the Company’s website. The following has been received, in accordance with DTR 5, 
from holders of notifiable interests in the Company’s issued share capital as at 29 March 2025:
At 29 March 2025
Number of shares
% of issued share 
capital
Nature of holding
BlackRock Inc 
4,915,208
9.07
Direct & Indirect
The Vanguard Group, Inc 
2,876,401
5.31
Direct & Indirect
JPMorgan Chase & Co 
2,594,945
4.79
Direct & Indirect
Schroders 
2,560,760
4.73
Direct & Indirect
aberdeen plc 
2,118,236
3.91
Direct & Indirect
Invesco Ltd 
1,827,958
3.37
Direct & Indirect
The positions stated above represent the holdings in shares either in their own right or on behalf of third parties and may not represent the total voting 
rights (or authority to vote) as at 29 March 2025. There have been no notifications of any significant changes, or percentage movements, to these 
shareholdings as at 20 May 2025.
Capital structure
The primary objective of the Group’s capital management is to ensure that it maintains a strong credit rating and healthy capital ratios in order to support 
its business and maximise value for Shareholders and other stakeholders. The Group regards its Shareholders’ equity and net debt as its capital and 
manages its capital structure and makes adjustments to it in light of changes in economic conditions. To maintain or adjust the capital structure, the 
Group may adjust the dividend payment to Shareholders, return capital to Shareholders or issue new shares. No changes were made to the objectives, 
policies or processes during the 52 weeks ended 29 March 2025 or 53 weeks ended 30 March 2024. The Group’s capital structure is as follows:
2025
£’m
2024
£’m
Net debt/(funds) (Note 27)
172.4
99.4
Cranswick plc Shareholders’ equity
987.9
911.5
Capital employed
1,160.3
1,010.9
Powers of the Directors in relation to share capital
The powers of the Directors are determined by the Company’s Articles of Association, UK legislation including the Companies Act 2006 and any 
directions given by the Company in a general meeting. 
Allotment of shares
The Company’s Directors were granted authority at the AGM in 2024 to allot shares in the Company or to grant rights to subscribe for, or to convert 
any, securities into shares in the Company (a) up to a maximum aggregate nominal amount of £1,802,000 (being approximately one-third of the issued 
share capital prior to that AGM) in any circumstance; and (b) a further maximum aggregate nominal amount of £1,802,000 (being approximately 
one-third of the issued share capital prior to the AGM) in connection with a rights issue only. The Directors do not have any present intention of 
exercising this authority other than in connection with the issue of ordinary shares in respect of the Company’s share option plans. This authority is 
due to lapse at the 2025 AGM. At the 2025 AGM, Shareholders will be asked to renew the authority. Specific details of the resolution and the number 
of shares covered by the renewed authority can be found in Resolution 15 of the Notice of Annual General Meeting.
DIRECTORS’ REPORT
CONTINUED
Disapplication of pre-emption rights
The Directors were empowered at the 2024 AGM to make non-pre-emptive issues for cash up to a maximum aggregate nominal amount of £540,600 
(being approximately 10 per cent of the issued share capital prior to that AGM) and up to a further nominal amount equal to 20 per cent of such issue 
if used only for the purposes of making a follow-on offer, which the Directors determine to be of a kind contemplated by the Pre Emption Group’s 
Statement of Principles (as updated in November 2022). This power is also due to lapse at the 2025 AGM and Shareholders will be asked to grant 
a similar power (Resolution 16 of the Notice of Annual General Meeting).
In addition, as supported by the Pre-Emption Group’s Statement of Principles, as updated in November 2022, the Directors were empowered at the 
2024 AGM to allot shares for cash or sell shares out of treasury up to a further nominal amount of £540,600, representing approximately 10 per cent 
of the issued ordinary share capital as at June 2024 (the latest practicable date before the publication of the Notice of Annual General Meeting), 
other than to existing Shareholders without first having to offer them to existing Shareholders in proportion to their holdings for the purposes of 
financing (or refinancing) a transaction, which is an acquisition or other capital investment and up to a further nominal amount equal to 20 per cent 
of any allotments or sales if used only for the purposes of making a follow-on offer, which the Directors determine to be of a kind contemplated by the 
Statement of Principles. In respect of this, the Board confirms that it will only allot shares or sell shares out of treasury pursuant to this authority where 
the relevant acquisition or specified capital investment is announced contemporaneously with the allotment, or has taken place in the preceding 
six-month period and is disclosed in the announcement of the allotment. The Directors have no current intention of exercising this authority. If this 
authority is used, the Company will publish details of the placing in its next Annual Report and Accounts. This power is also due to lapse at the 2025 
AGM and Shareholders will be asked to grant a similar power (Resolution 17 of the Notice of Annual General Meeting).
Own share purchases
The Directors were also authorised at the 2024 AGM under a Special Resolution to make market purchases of the Company’s own ordinary shares up to 
a maximum aggregate number of 5,406,000 shares (being approximately 10 per cent of the issued share capital prior to that Annual General Meeting) 
and subject to the conditions as to pricing set out in the authority. This authority is also due to lapse at the 2025 AGM when it is proposed that Shareholders 
grant a similar authority.
The authority to make market purchases of the Company’s own ordinary shares will expire at the earlier of 29 January 2026 or the conclusion of the 
2025 AGM. It is the current intention of the Directors to renew this authority annually. In the event that shares are purchased pursuant to the authority 
granted under this resolution, the shares would either be cancelled (and the number in issue would be reduced accordingly) or retained as treasury 
shares. The Directors will only make purchases after consideration of the possible effect on earnings per share and the long-term benefits to Shareholders 
and in consultation with advisers.
Own shares held
During the year, the Cranswick Employee Benefit Trust (the ‘Trust’), which was set up in May 2020, purchased Cranswick plc shares. Shares held in trust 
are recorded at cost and deducted from equity. 
The Shares held in trust reserve represents the cost of shares in Cranswick plc purchased in the market and held by the Trust to satisfy share awards 
under the Group’s Long-Term Incentive Plan and Save As You Earn share option plan. 
Change of control
There are no agreements that the Company considers significant and to which the Company is party that would take effect, alter or terminate upon 
change of control of the Company following a takeover bid other than the following:
•	 the Company is party to a number of banking agreements, which upon a change of control of the Company, are terminable by the bank upon the 
provision of 30 working days’ notice;
•	 the Company is party to an agreement with WM Morrison Supermarkets plc (‘WM Morrison’) for the supply of poultry products from its facility at Eye, 
Suffolk, which upon a change of control of the Company is terminable by WM Morrison upon the provision of notice;
•	 the Company is party to an agreement with Pets at Home Limited (‘Pets at Home’) for the supply of pet food products from its facility at Lincoln, 
which upon a change of control of the Company is terminable by Pets at Home upon the provision of notice;
•	 there are no agreements between the Company and its Directors or employees providing for compensation for loss of office or employment 
(whether through resignation, purported redundancy or otherwise) that occur because of a takeover bid; and
•	 there are certain provisions in the Company’s Save As You Earn share option plan, Buy As You Earn share option plan and the Long-Term Incentive 
Plan that may cause options and awards granted to vest on a takeover. The proportion of the awards that are capable of exercise will depend on the 
time in the scheme and as far as the LTIP is concerned the extent to which the performance targets (as adjusted or amended) have been satisfied.
Tax contribution
Within the UK, our tax contribution to the UK treasury takes two forms: direct contributions, being a cost to the Company, which includes corporation 
tax on profits, employer’s National Insurance on wages paid, business rates and apprenticeship levy; and indirect contributions, being income tax and 
employee’s National Insurance on wages paid. The total paid in the year amounts to £152.3 million and is analysed as follows:
Direct tax
Corporation tax
£41.5m
Employer’s National Insurance
£34.4m
Business rates
£4.3m
Apprenticeship levy
£1.6m
Indirect tax
Income tax 
£55.6m
Employee’s National Insurance 
£20.9m
CORPORATE GOVERNANCE
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Corporate governance

Financial instruments 
Functional currency
The functional currency of all Group undertakings is Sterling.
Foreign currency risk
The main foreign exchange risk facing the Group is in the purchasing of olives and charcuterie products and fresh pork cuts from continental Europe 
in Euros and the sale of fresh pork to the USA and China denominated in US Dollars. The policy of the Group is to seek to mitigate the impact of this risk 
by taking out forward contracts for up to 12 months ahead and for amounts that commence at approximately 25 per cent of the requirement and move 
progressively towards full cover. The Chief Financial Officer is consulted about the key decisions on currency cover.
Interest rate risk
The Group’s current policy is to manage its cost of borrowing using a mix of fixed and variable rate debt. While fixed rate interest-bearing debt is not 
exposed to cash flow interest rate risk, there is no opportunity for the Group to enjoy a reduction in borrowing costs in markets where rates are falling. 
In addition, the fair value risk inherent in fixed rate borrowing means that the Group is exposed to unplanned costs should debt be restructured or repaid 
early as part of the liquidity management process. In contrast, while floating rate borrowings are not exposed to changes in fair value, the Group is 
exposed to cash flow risk as costs increase if market rates rise. 
The Group has increased its borrowings over the past 12 months with the net debt increasing to £172.4 million (2024: £99.4 million). At 29 March 2025, 
gearing was 17.5 per cent (2024: 10.9 per cent). Given this conservative debt structure and low market interest rates, the Group has not fixed the 
interest rate on any part of its current facility. 
The Board will keep this situation under constant review and will fix the interest rate on a proportion of the Group’s borrowings at such time as it 
becomes appropriate to do so. The monitoring of interest rate risk is handled entirely at Head Office, based on the monthly consolidation of cash flow 
projections and the daily borrowings position.
Credit risk
Practically all sales are made on credit terms, the majority of which are to the major UK food retailers. Overdue accounts are reviewed at monthly 
management meetings. The historical incidence of bad debts is low. For all major customers, credit terms are agreed by negotiation and for all 
other customers, credit terms are set by reference to external credit agencies and/or commercial awareness. Every attempt is made to resist 
advance payments to suppliers for goods and services; where this proves commercially unworkable, arrangements are put in place, where practical, 
to guarantee the repayment of the monies in the event of default.
Liquidity risk
The Group has historically been very cash-generative. The bank position for each site is monitored on a daily basis and capital expenditure is approved 
at local management meetings, at which members of the main Board are present and reported at the subsequent monthly main Board meeting. 
Major projects, in excess of £5 million are approved by the main Board. 
Each part of the Group has access to the Group’s overdraft facility and all term debt is arranged centrally. The Group has a core bank facility, which 
(following the exercise of an option to extend for a further year in 2022) runs to November 2026 comprising a revolving credit facility of £250 million, 
including a committed overdraft facility of £20 million. The facility also includes an accordion feature, which allows an additional £50 million to be 
drawn down on the same terms at any point during the term of the facility. The Group manages the utilisation of the revolving credit facility through 
the monitoring of monthly consolidated cash flow projections and the daily borrowings position. The current arrangement provides the Group with 
reduced liquidity risk and medium-term funding to meet its objectives. The unutilised element of the facilities at 29 March 2025 was £204.0 million 
(2024: £222.0 million).
Note 22 (Financial Instruments) to the audited Consolidated Financial Statements is incorporated into the Directors’ Report by reference.
Research and development
The Group remains at the forefront of new product development offering consumers a wide range of products, with the research and development 
expenditure in the year reaching £24 million (2024: £29 million). Through innovative use of existing and emerging technologies, there will continue 
to be successful development of new products and processes for the Group.
Political donations
No contributions were made to political parties during the year ended 29 March 2025 (2024: £nil).
Employee and other stakeholder considerations
Details of the Company’s arrangements for engaging with employees and actions taken during the year can be found on pages 53 to 58 of the Strategic 
Report and pages 92 to 93 of the Corporate Governance Report. Details of the arrangements in place under which employees can raise any matter of 
concern are set out on page 84. Disclosures relating to the Group’s human rights and anti-bribery policies are contained on page 84. The Group’s 
non-financial and sustainability information statement is set out on page 84. Details of employee involvement in Company performance through share 
scheme participation can be found on page 190. Details of how the Directors have engaged with employees and how the Directors have had regard 
to employee interests and the effect of that regard on the principal decisions taken by the Company during the financial year can be found in the section 
172(1) statement on pages 53 to 73. These are deemed to form part of this Directors’ Report.
A summary of how the Company has engaged with suppliers, customers and other third parties can be found on pages 53 to 72. Details of how 
the Directors have had regard to the need to foster the Company’s business relationships with suppliers, customers and others, and the effect of that 
regard on the principal decisions taken by the Company during the financial year are contained in the Section 172(1) statement on pages 53 to 72. 
Further information on our payment practices with suppliers can be found on the UK Government’s reporting portal. In addition, during the year, 
the Company supported a range of causes in local communities requiring assistance. Further details can be found on pages 69 to 71. These are deemed 
to form part of this Directors’ Report.
Employment policies
The Group’s employment policies can be found on www.cranswick.co.uk. A description of actions the Group has taken to encourage greater employee 
involvement in the business are set out on pages 92 to 93. Such information is incorporated into this Directors’ Report by reference and is deemed 
to form part of this Directors’ Report. 
As an employer, the Group takes reasonable steps to ensure that recruitment processes and terms of employment do not discriminate for reasons 
related to disability and that opportunities offered for promotion, transfer, training or other benefits are the same for all employees and that a disabled 
person is not put at a disadvantage because of their disability.
Environmental matters
Information on our greenhouse gas emissions energy consumption and energy efficiency actions required to be disclosed by the Companies Act 2006 
(Strategic Report and Directors’ Report) Regulations 2013 and Schedule 7 of the Large and Medium-sized Companies and Groups (Accounts and 
Reports) Regulations 2008/410 is set out in the Sustainability Report on page 34 to 51. Such information is incorporated into this report by reference 
and is deemed to form part of this Directors’ Report. 
Information included in the Strategic Report
Certain information required to be included in the Directors’ Report has been set out in the Strategic Report, including information to be disclosed 
pursuant to section 414C(11) of the Companies Act 2006. The Strategic Report required by the Companies Act 2006 can be found on pages 2 to 84. 
The report sets out the business model (pages 8 to 11), strategy and likely future developments (pages 22 to 27). It contains a review of the business and 
describes the development and performance of the Group’s business during the financial year and the position at the end of the financial year. It also 
contains a Viability Statement and description of the principal risks and uncertainties facing the Group (pages 75 to 83). Such information is 
incorporated into this report by reference and is deemed to form part of this Directors’ Report.
Information required by LR 9.8.4R
There is no information required to be disclosed under LR 9.8.4R save for details of the Company’s Long-Term Incentive Plan, which can be found in the 
Remuneration Committee Report on pages 115 to 135.
Going concern
The UK Corporate Governance Code 2018 requires the Directors to assess and report on the prospects of the Group and whether the Group is a going 
concern. Management has produced forecasts that have been sensitised to reflect severe yet plausible downside scenarios, which consider the principal 
risks faced by the Group, including, but not limited to, a loss of consumer demand, an outbreak of Avian Influenza impacting our chicken flock and a 
widespread outbreak of African Swine Fever and/or Foot and Mouth Disease in the UK and Europe, as well the Group’s considerable financial resources 
and strong trading relationships with its key customers and suppliers. Directors have considered the impacts of changes in US tariffs and recent retail 
cyber threats and have concluded that they would have minimal impact on the conclusion below. These forecasts, which have been reviewed by the 
Directors, lead the Directors to believe that the Group is well placed to manage its business risk successfully. The assumptions supporting these 
sensitivities have been set out in more detail in the longer-term Viability Statement on page 83. As part of this review, the Directors have assessed the 
Group’s ability to continue as a going concern over a 16-month period to July 2026. After reviewing the available information, including business plans 
and downside scenario modelling and making enquiries, the Directors have a reasonable expectation that the Group has adequate resources to 
continue in operational existence for at least 12 months from the date of signing the Group Financial Statements. For this reason, they continue to adopt 
the going concern basis for preparing these Financial Statements.
Post balance sheet events
On 16 May 2025, the Group acquired 100 per cent of the issued share capital of James T Blakeman & Co (Holdings) Limited (‘Blakemans’), a leading 
manufacturer and supplier of sausage products to the food service sector, for initial consideration of £32 million on a debt-and-cash-free basis. 
Independent auditors
A resolution to reappoint PricewaterhouseCoopers LLP as independent external auditors will be proposed at the AGM, together with the authority 
for the Audit Committee to determine their remuneration. A statement on the independence of the external auditors is included in the report of the 
Audit Committee on page 110.
The Directors’ Report was approved by a duly authorised Committee of the Board on 20 May 2025 and is signed by order of the Board by:
Steven Glover
Company Secretary
20 May 2025
Company number: 1074383
DIRECTORS’ REPORT
CONTINUED
CORPORATE GOVERNANCE
CORPORATE GOVERNANCE
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Corporate governance

STATEMENT OF DIRECTORS’ RESPONSIBILITIES
The directors are responsible for preparing the Annual Report and Accounts and the financial statements in accordance with applicable law 
and regulation.
Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have prepared the group 
financial statements in accordance with UK-adopted international accounting standards and the company financial statements in accordance with 
United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting Standards, comprising FRS 101 “Reduced Disclosure 
Framework”, and applicable law).
Under company law, directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs 
of the group and company and of the profit or loss of the group for that period. In preparing the financial statements, the directors are required to:
•	 select suitable accounting policies and then apply them consistently;
•	 state whether applicable UK-adopted international accounting standards have been followed for the group financial statements and United Kingdom 
Accounting Standards, comprising FRS 101 have been followed for the company financial statements, subject to any material departures disclosed 
and explained in the financial statements;
•	 make judgements and accounting estimates that are reasonable and prudent; and
•	 prepare the financial statements on the going concern basis unless it is inappropriate to presume that the group and company will continue 
in business.
The directors are responsible for safeguarding the assets of the group and company and hence for taking reasonable steps for the prevention and 
detection of fraud and other irregularities.
The directors are also responsible for keeping adequate accounting records that are sufficient to show and explain the group’s and company’s 
transactions and disclose with reasonable accuracy at any time the financial position of the group and company and enable them to ensure that the 
financial statements and the Directors’ Remuneration Report comply with the Companies Act 2006.
The directors are responsible for the maintenance and integrity of the company’s website. Legislation in the United Kingdom governing the preparation 
and dissemination of financial statements may differ from legislation in other jurisdictions.
Directors’ confirmations
The directors consider that the Annual Report and Accounts, taken as a whole, is fair, balanced and understandable and provides the information 
necessary for shareholders to assess the group’s and company’s position and performance, business model and strategy.
Each of the directors, whose names and functions are listed in Board of Directors section on pages 88 and 89 confirm that, to the best of 
their knowledge:
•	 the group financial statements, which have been prepared in accordance with UK-adopted international accounting standards, give a true and fair 
view of the assets, liabilities, financial position and profit of the group;
•	 the company financial statements, which have been prepared in accordance with United Kingdom Accounting Standards, comprising FRS 101, 
give a true and fair view of the assets, liabilities and financial position of the company; and
•	 the Strategic Report on pages 2 to 84 of this document includes a fair review of the development and performance of the business and the position 
of the group and company, together with a description of the principal risks and uncertainties that it faces.
In the case of each director in office at the date the directors’ report is approved:
•	 so far as the director is aware, there is no relevant audit information of which the group’s and company’s auditors are unaware; and
•	 they have taken all the steps that they ought to have taken as a director in order to make themselves aware of any relevant audit information and 
to establish that the group’s and company’s auditors are aware of that information.
On behalf of the Board
Tim J Smith CBE
Chairman
Mark Bottomley
Chief Financial Officer
20 May 2025
CORPORATE GOVERNANCE
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FINANCIAL STATEMENTS
Financial statements
FINANCIAL 
STATEMENTS
148  Independent Auditors’ Report
155  Group Income Statement
156  Group Statement of Comprehensive Income
157  Group Balance Sheet
158  Group Statement of Cash Flows
159  Group Statement of Changes in Equity
160  Notes to the Accounts
196  Company Balance Sheet
197  Company Statement of Changes in Equity
198  Notes to the Company Financial Statements

INDEPENDENT AUDITORS’ REPORT TO  
THE MEMBERS OF CRANSWICK PLC
Report on the audit of the financial statements
Opinion
In our opinion:
•	 Cranswick plc’s Group financial statements and Company financial statements (the ‘financial statements’) give a true and fair view of the state of the 
Group’s and of the Company’s affairs as at 29 March 2025 and of the Group’s profit and the Group’s cash flows for the 52 week period then ended;
•	 the Group financial statements have been properly prepared in accordance with UK-adopted international accounting standards as applied in 
accordance with the provisions of the Companies Act 2006;
•	 the Company financial statements have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice 
(United Kingdom Accounting Standards, including FRS 101 ‘Reduced Disclosure Framework’, and applicable law); and
•	 the financial statements have been prepared in accordance with the requirements of the Companies Act 2006.
We have audited the financial statements, included within the Annual Report & Accounts (the ‘Annual Report’), which comprise: the Group and 
Company balance sheets as at 29 March 2025; the Group income statement, the Group statement of comprehensive income, the Group statement of 
cash flows, and the Group and Company statements of changes in equity for the period then ended; and the notes to the financial statements, 
comprising material accounting policy information and other explanatory information.
Our opinion is consistent with our reporting to the Audit Committee.
Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (‘ISAs (UK)’) and applicable law. Our responsibilities under ISAs 
(UK) are further described in the Auditors’ responsibilities for the audit of the financial statements section of our report. We believe that the audit 
evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.
Independence
We remained independent of the Group in accordance with the ethical requirements that are relevant to our audit of the financial statements in the UK, 
which includes the FRC’s Ethical Standard, as applicable to listed public interest entities, and we have fulfilled our other ethical responsibilities in 
accordance with these requirements.
To the best of our knowledge and belief, we declare that non-audit services prohibited by the FRC’s Ethical Standard were not provided.
Other than those disclosed in the Audit Committee Report, we have provided no non-audit services to the Company or its controlled undertakings in 
the period under audit.
Our audit approach
Overview
Audit scope
•	 The Group is organised into 30 reporting units, all within the UK. The Group financial statements are a consolidation of 
these reporting units and the consolidation journals.
•	 Of the 30 reporting units, we identified 12 which, in our view, required an audit of their complete financial information, 
either due to their size or risk characteristics. Of these components, we have identified 1 component which we 
considered to be significant based on size. We also audited material consolidation journals.
•	 This covered 87.8 per cent of the Group’s revenue and 74.5 per cent of the Group’s Adjusted profit before tax. 
These coverages are based on absolute values.
•	 On the remaining 18 reporting units which were not subject to an audit of their complete financial information, we 
performed analytical procedures over 13 of these reporting units to respond to any potential risks of material 
misstatement to the Group financial statements. The remaining 5 reporting units are considered to be 
inconsequential components.
•	 Included within the 13 reporting units were 4 where we performed specific audit procedures over biological assets due 
to their contribution towards the overall biological assets financial statement line item.
Key audit matters
•	 IAS 41 – Biological assets (Group)
•	 Risk of impairment of Investments in subsidiary undertakings and Amounts owed by subsidiary undertakings 
(Company)
Materiality
•	 Overall Group materiality: £9.9 million (2024: £8.8 million) based on 5% of adjusted profit before tax.
•	 Overall Company materiality: £2.8 million (2024: £2.6 million) based on 1% of total assets capped due to Group 
materiality allocation.
•	 Performance materiality: £7.4 million (2024: £6.6 million) (Group) and £2.1 million (2024: £2.0 million) (Company).
The scope of our audit
As part of designing our audit, we determined materiality and assessed the risks of material misstatement in the financial statements.
Key audit matters
Key audit matters are those matters that, in the auditors’ professional judgement, were of most significance in the audit of the financial statements of the 
current period and include the most significant assessed risks of material misstatement (whether or not due to fraud) identified by the auditors, including 
those which had the greatest effect on: the overall audit strategy; the allocation of resources in the audit; and directing the efforts of the engagement 
team. These matters, and any comments we make on the results of our procedures thereon, were addressed in the context of our audit of the financial 
statements as a whole, and in forming our opinion thereon, and we do not provide a separate opinion on these matters.
This is not a complete list of all risks identified by our audit.
The key audit matters below are consistent with last year.
Key audit matter
How our audit addressed the key audit matter
IAS 41 – Biological assets (Group)
Refer to Note 2 (Judgements and key sources of estimation 
uncertainty and Accounting Policies) and Note 15 (Biological 
Assets) of the financial statements. Due to the nature of the Group’s 
operations, biological assets consisting of pigs and chickens are 
measured on initial recognition and at the balance sheet date. These 
biological assets have been measured at their fair value less costs to 
sell, in line with IAS 41. The net IAS 41 valuation movement 
recognised in the period is a debit of £11.1 million (2024: credit of 
£2.2 million). We have deemed this to be a Key Audit Matter due to 
the valuation of these biological assets requiring multiple inputs 
and judgements, changes in which can have a material impact on 
the valuation, and the judgement involved in the classification of 
biological assets within the fair value hierarchy.
In auditing management’s valuation of biological assets we performed the 
following procedures:
•	 	Gained an understanding of, and evaluated the key processes used to calculate 
the fair value of the biological assets; and 
•	 Performed a recalculation of both the pig and chicken valuation models to 
assess the accuracy of the calculation. 
We evaluated management’s key inputs used in relation to the valuation of the 
biological assets as follows: 
•	 We have agreed the quantity of biological assets, by category, back to 
operational data obtained from the farms. We have also attended a sample of 
counts at pig farms and obtained third party confirmations for a further sample; 
•	 We have compared the fair value price of the assets at the various stages of 
their life cycle to supporting third party data; 
•	 We have compared the mortality assumptions within the models to the 
operational data obtained from the farms and performed a cross check to third 
party data;
•	 We have corroborated the growth rate of the chickens to third party source 
data and have assessed the reasonableness of the straight line growth 
assumption used for pigs; and 
•	 We have considered the appropriateness of the correlation between historic 
market prices for sucklers and weaners and the UK Standard Pig Price used for 
finisher pigs. 
We have performed a sensitivity analysis over the mortality and growth rate 
assumptions and confirmed significant movements would be required to result in 
a material misstatement. 
We have also considered management’s judgement in relation to the classification 
of biological assets within the fair value hierarchy. 
We found, based on the results of our testing, that the calculation and disclosures 
made in the financial statements in relation to the IAS 41 valuation of biological 
assets were consistent with the supporting evidence obtained.
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
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INDEPENDENT AUDITORS’ REPORT TO  
THE MEMBERS OF CRANSWICK PLC
CONTINUED
Key audit matter
How our audit addressed the key audit matter
Risk of impairment of Investments in subsidiary undertakings 
and Amounts owed by subsidiary undertakings (Company)
Refer to Note 2 (Accounting Policies), Note 9 (Investments) and 
note 10 (Trade and other receivables). The Company has 
investments in subsidiary undertakings of £83.8 million (2024: 
£155.5 million) and amounts owed by subsidiary undertakings of 
£320.9 million (2024: £169.0 million). Given the magnitude of both 
of these balances, and the management judgement involved in 
determining whether any impairment triggers exist, we have 
considered the risk of impairment of these assets as a Key Audit 
Matter.
In assessing the appropriateness of valuation of investments in subsidiary 
undertakings we have performed the following procedures: 
•	 We obtained a schedule of investments in subsidiary undertakings and ensured 
this is reconciled to the financial statements; 
•	 We challenged management’s assertion that no impairment triggers were 
identified that would necessitate a full impairment review to be performed;
•	 We performed a review of net assets of the subsidiary entity against the 
carrying value, compared the carrying value to the Group’s market 
capitalisation and our review of the financial performance of the subsidiaries; 
and 
•	 We have reviewed the disclosures included within Note 2 and Note 9 of the 
Company accounts and consider these to be appropriate. 
Based on these procedures we concluded that there were no triggers that would 
indicate the directors were required to perform a full impairment test of the 
carrying value of investments in subsidiary undertakings. 
In respect of the amounts owed by subsidiary undertakings: 
•	 We performed a reconciliation of the amounts owed by subsidiary 
undertakings and ensured this agrees with the counterparty; 
•	 We evaluated management’s assessment of the recoverability of amounts 
owed by subsidiary undertakings including assessing the ability of other 
subsidiary companies to settle the intercompany balances; and 
•	 We also assessed the adequacy of the disclosure provided in Note 2 and Note 
10 of the Company financial statements in relation to the relevant 
accounting standards. 
We found no exceptions as a result of our testing and consider the recoverability 
of investments in subsidiary undertakings and amounts owed by subsidiary 
undertakings to be appropriate.
How we tailored the audit scope
We tailored the scope of our audit to ensure that we performed enough work to be able to give an opinion on the financial statements as a whole, taking 
into account the structure of the Group and the Company, the accounting processes and controls, and the industry in which they operate.
The Group is organised into 30 reporting units all within the UK. The Group’s financial statements are a consolidation of these reporting units and the 
consolidation journals. The reporting units vary in size and we identified 12 reporting units that required an audit of their complete financial information 
due to their individual size or risk characteristics. Of these components, we have identified 1 component which we considered to be significant based on 
size. We also audited material consolidation journals.
The 12 reporting units where we performed an audit of their complete financial information, and work performed centrally by the group team, 
accounted for 87.8 per cent of the Group’s revenue and 74.5 per cent of the Group’s Adjusted profit before tax. These coverages are based on 
absolute values.
The work was performed by a component audit team on 6 of the 12 reporting units. All other work was completed by the group audit team. All reporting 
units were audited by PwC in the UK. The group audit team supervised the direction and execution of the audit procedures performed by the 
component teams. Our involvement in their audit process, including attending component clearance meetings, review of their supporting working 
papers, together with the additional procedures performed at group level, gave us the evidence required for our opinion on the financial statements as 
a whole.
On the remaining 18 reporting units which were not subject to an audit of their complete financial information, we performed analytical procedures over 
13 of these reporting units to respond to any potential risks of material misstatement to the group financial statements. The remaining 5 reporting units 
are considered to be inconsequential components.
Included within the 13 reporting units were 4 where we performed specific audit procedures over biological assets due to their contribution towards the 
overall biological assets financial statement line item.
The parent Company is comprised of one reporting unit which was subject to a full scope audit by the group engagement team for the purposes of the 
parent Company financial statements.
The impact of climate risk on our audit
As part of our audit we made enquiries of management to understand the process management adopted to assess the extent of the potential impact of 
climate risk on the Group’s financial statements and support the disclosures made within the Strategic Report. We also read the Group’s governance 
process in response to climate risk.
Management have made commitments to be an operational Net Zero business by 2040.
Management considers the impact of climate risk does not give rise to a potential material financial statement impact.
The key areas of the financial statements where management evaluated that climate risk has a potential impact are the assumptions in relation to future 
cash flows used in impairment assessments of the carrying value of non-current assets, estimates of future profitability in assessment of the 
recoverability of deferred tax, and revision of the useful economic lives and related net book values of tangible assets.
Using our knowledge of the business we evaluated management’s risk assessment, its estimates as set out in Note 2 of the financial statements and 
resulting disclosures where significant. We considered the following areas to be impacted by climate risk and consequently we focused our audit work in 
these areas: cash flows relating to the impairment assessment of goodwill and the net book values of property plant and equipment.
To respond to the audit risks identified in these areas we tailored our audit approach to address these, in particular, we:
•	 Challenged management on how the impact of climate commitments made by the Group would impact the assumptions within the discounted cash 
flows prepared by management that are used in the Group’s impairment analysis, 
•	 Challenged whether the impact of climate risk in the Directors’ assessments and disclosures of going concern and viability were consistent with 
management’s climate impact assessment.
We also considered the consistency of the disclosures in relation to climate change (including the disclosures in the Task Force on Climate-related 
Financial Disclosures (TCFD) section) within the Annual Report with the financial statements and our knowledge obtained from our audit.
Our procedures did not identify any material impact in the context of our audit of the financial statements as a whole, or our key audit matters for the 
period ended 29 March 2025.
Materiality
The scope of our audit was influenced by our application of materiality. We set certain quantitative thresholds for materiality. These, together with 
qualitative considerations, helped us to determine the scope of our audit and the nature, timing and extent of our audit procedures on the individual 
financial statement line items and disclosures and in evaluating the effect of misstatements, both individually and in aggregate on the financial 
statements as a whole.
Based on our professional judgement, we determined materiality for the financial statements as a whole as follows:
Financial statements – Group
Financial statements – Company
Overall materiality
£9.9 million (2024: £8.8 million).
£2.8 million (2024: £2.6 million).
How we determined it
5% of adjusted profit before tax.
1% of total assets capped due to group 
materiality allocation.
Rationale for benchmark applied
Adjusted profit before tax excludes the net IAS 41 
valuation movement on biological assets and 
amortisation and impairment of intangible assets. 
We have chosen this as our benchmark as it is a key 
performance measure disclosed to users of the 
financial statements. This figure takes prominence in 
the Annual Report, as well as the communications to 
both the shareholders and the market, and an 
element of management remuneration is linked to 
this performance measure. Based on this we 
considered it appropriate to use the Adjusted profit 
before tax figure for the period as an appropriate 
benchmark.
We believe that total assets is the primary measure 
used by the shareholders in assessing the performance 
of a holding Company, and is a generally accepted 
auditing benchmark.
For each component in the scope of our group audit, we allocated a materiality that is less than our overall group materiality. The range of materiality 
allocated across components was £2.0 million to £8.0 million.
We use performance materiality to reduce to an appropriately low level the probability that the aggregate of uncorrected and undetected 
misstatements exceeds overall materiality. Specifically, we use performance materiality in determining the scope of our audit and the nature and extent 
of our testing of account balances, classes of transactions and disclosures, for example in determining sample sizes. Our performance materiality was 
75% (2024: 75%) of overall materiality, amounting to £7.4 million (2024: £6.6 million) for the group financial statements and £2.1 million 
(2024: £2.0 million) for the Company financial statements.
In determining the performance materiality, we considered a number of factors – the history of misstatements, risk assessment and aggregation risk and 
the effectiveness of controls – and concluded that an amount at the upper end of our normal range was appropriate.
We agreed with the Audit Committee that we would report to them misstatements identified during our audit above £0.5 million (Group audit) 
(2024: £0.4 million) and £0.2 million (Company audit) (2024: £0.2 million) as well as misstatements below those amounts that, in our view, warranted 
reporting for qualitative reasons.
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
Financial statements
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151

INDEPENDENT AUDITORS’ REPORT TO  
THE MEMBERS OF CRANSWICK PLC
CONTINUED
Conclusions relating to going concern
Our evaluation of the directors’ assessment of the Group’s and the Company’s ability to continue to adopt the going concern basis of 
accounting included:
•	 Obtaining from management their latest assessments supporting their conclusions with respect to the going concern basis of preparation of the 
financial statements;
•	 Testing the mathematical integrity of management’s going concern forecast model;
•	 Evaluating the historical accuracy of the budgeting process to assess the reliability of the data;
•	 Evaluating management’s base case forecast and downside scenarios, and challenging the adequacy and appropriateness of the underlying 
assumptions, including corroborating these to appropriate sources of audit evidence;
•	 Assessing the appropriateness of downside scenarios including an outbreak of Avian Influenza (‘AI’) in all UK poultry farms, and outbreak of African 
Swine Fever (‘ASF’) and/or Foot and Mouth Disease (‘FMD’) in the UK and Europe, and loss of customer demand. Our evaluation also included 
incorporating further sensitivities to management’s downside scenarios;
•	 In conjunction with the above we have also reviewed the terms of the Revolving Credit Facility (‘RCF’), and management’s analysis of both liquidity 
and covenant compliance to satisfy ourselves that no breaches are anticipated over the period of assessment. We agreed the opening cash position 
within the forecast;
•	 Reviewing management accounts for the financial period to date and checked that these were consistent with the starting point of management’s 
forecasts, and supported the key assumptions included in the assessment; and
•	 Reviewing the disclosures made in respect of going concern included in the financial statements.
Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, 
may cast significant doubt on the Group’s and the Company’s ability to continue as a going concern for a period of at least twelve months from when the 
financial statements are authorised for issue.
In auditing the financial statements, we have concluded that the directors’ use of the going concern basis of accounting in the preparation of the financial 
statements is appropriate.
However, because not all future events or conditions can be predicted, this conclusion is not a guarantee as to the Group’s and the Company’s ability to 
continue as a going concern.
In relation to the directors’ reporting on how they have applied the UK Corporate Governance Code, we have nothing material to add or draw attention 
to in relation to the directors’ statement in the financial statements about whether the directors considered it appropriate to adopt the going concern 
basis of accounting.
Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.
Reporting on other information
The other information comprises all of the information in the Annual Report other than the financial statements and our auditors’ report thereon. 
The directors are responsible for the other information. Our opinion on the financial statements does not cover the other information and, accordingly, 
we do not express an audit opinion or, except to the extent otherwise explicitly stated in this report, any form of assurance thereon.
In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider whether the other 
information is materially inconsistent with the financial statements or our knowledge obtained in the audit, or otherwise appears to be materially 
misstated. If we identify an apparent material inconsistency or material misstatement, we are required to perform procedures to conclude whether there 
is a material misstatement of the financial statements or a material misstatement of the other information. If, based on the work we have performed, we 
conclude that there is a material misstatement of this other information, we are required to report that fact. We have nothing to report based on 
these responsibilities.
With respect to the Strategic report and Directors’ Report, we also considered whether the disclosures required by the UK Companies Act 2006 have 
been included.
Based on our work undertaken in the course of the audit, the Companies Act 2006 requires us also to report certain opinions and matters as 
described below.
Strategic Report and Directors’ Report 
In our opinion, based on the work undertaken in the course of the audit, the information given in the Strategic Report and Directors’ Report for the 
period ended 29 March 2025 is consistent with the financial statements and has been prepared in accordance with applicable legal requirements.
In light of the knowledge and understanding of the Group and Company and their environment obtained in the course of the audit, we did not identify 
any material misstatements in the Strategic Report and Directors’ Report.
Directors’ Remuneration
In our opinion, the part of the Annual Report on Directors’ Remuneration to be audited has been properly prepared in accordance with the Companies 
Act 2006.
Corporate governance statement
The Listing Rules require us to review the directors’ statements in relation to going concern, longer-term viability and that part of the corporate 
governance statement relating to the Company’s compliance with the provisions of the UK Corporate Governance Code specified for our review. 
Our additional responsibilities with respect to the corporate governance statement as other information are described in the Reporting on other 
information section of this report.
Based on the work undertaken as part of our audit, we have concluded that each of the following elements of the corporate governance statement is 
materially consistent with the financial statements and our knowledge obtained during the audit, and we have nothing material to add or draw attention 
to in relation to:
•	 The directors’ confirmation that they have carried out a robust assessment of the emerging and principal risks;
•	 The disclosures in the Annual Report that describe those principal risks, what procedures are in place to identify emerging risks and an explanation of 
how these are being managed or mitigated;
•	 The directors’ statement in the financial statements about whether they considered it appropriate to adopt the going concern basis of accounting in 
preparing them, and their identification of any material uncertainties to the Group’s and Company’s ability to continue to do so over a period of at least 
twelve months from the date of approval of the financial statements;
•	 The directors’ explanation as to their assessment of the Group’s and Company’s prospects, the period this assessment covers and why the period is 
appropriate; and
•	 The directors’ statement as to whether they have a reasonable expectation that the Company will be able to continue in operation and meet its 
liabilities as they fall due over the period of its assessment, including any related disclosures drawing attention to any necessary qualifications 
or assumptions.
Our review of the directors’ statement regarding the longer-term viability of the Group and Company was substantially less in scope than an audit and 
only consisted of making inquiries and considering the directors’ process supporting their statement; checking that the statement is in alignment with 
the relevant provisions of the UK Corporate Governance Code; and considering whether the statement is consistent with the financial statements and 
our knowledge and understanding of the Group and Company and their environment obtained in the course of the audit.
In addition, based on the work undertaken as part of our audit, we have concluded that each of the following elements of the corporate governance 
statement is materially consistent with the financial statements and our knowledge obtained during the audit:
•	 The directors’ statement that they consider the Annual Report, taken as a whole, is fair, balanced and understandable, and provides the information 
necessary for the members to assess the Group’s and Company’s position, performance, business model and strategy;
•	 The section of the Annual Report that describes the review of effectiveness of risk management and internal control systems; and
•	 The section of the Annual Report describing the work of the Audit Committee.
We have nothing to report in respect of our responsibility to report when the directors’ statement relating to the Company’s compliance with the Code 
does not properly disclose a departure from a relevant provision of the Code specified under the Listing Rules for review by the auditors.
Responsibilities for the financial statements and the audit
Responsibilities of the directors for the financial statements
As explained more fully in the Statement of Directors’ Responsibilities, the directors are responsible for the preparation of the financial statements in 
accordance with the applicable framework and for being satisfied that they give a true and fair view. The directors are also responsible for such internal 
control as they determine is necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud 
or error.
In preparing the financial statements, the directors are responsible for assessing the Group’s and the Company’s ability to continue as a going concern, 
disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate 
the Group or the Company or to cease operations, or have no realistic alternative but to do so.
Auditors’ responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due 
to fraud or error, and to issue an auditors’ report that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that 
an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error 
and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on 
the basis of these financial statements.
Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, outlined 
above, to detect material misstatements in respect of irregularities, including fraud. The extent to which our procedures are capable of detecting 
irregularities, including fraud, is detailed below.
Based on our understanding of the group and industry, we identified that the principal risks of non-compliance with laws and regulations related to 
listing rules, pensions legislation, employment regulation, health and safety legislation and other legislation specific to the industry in which the Group 
operates including food safety legislation, and we considered the extent to which non-compliance might have a material effect on the financial 
statements. We also considered those laws and regulations that have a direct impact on the financial statements such as the Companies Act 2006 and 
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
Financial statements
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Cranswick plc Annual Report & Accounts 2025
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tax legislation. We evaluated management’s incentives and opportunities for fraudulent manipulation of the financial statements (including the risk of 
override of controls), and determined that the principal risks were related to posting manual journal entries to manipulate financial performance, 
management bias through judgements and assumptions in significant accounting estimates and significant one-off or unusual transactions. The Group 
engagement team shared this risk assessment with the component auditors so that they could include appropriate audit procedures in response to such 
risks in their work. Audit procedures performed by the group engagement team and/or component auditors included:
•	 Discussions with management, in house legal team and those charged with governance including consideration of known or suspected instances of 
non-compliance with laws and regulations and fraud;
•	 Understanding and evaluation of management’s controls designed to prevent and detect irregularities;
•	 Review of board minutes throughout the year and post year end;
•	 Identifying and testing unusual journal entries which could represent a heightened risk of manipulation of the financial performance of the business to 
ensure they are appropriate;
•	 Challenging assumptions and judgements made by management in their significant accounting estimates; and
•	 Reviewing financial statement disclosures and testing to supporting documentation to assess compliance with applicable laws and regulations.
There are inherent limitations in the audit procedures described above. We are less likely to become aware of instances of non-compliance with laws and 
regulations that are not closely related to events and transactions reflected in the financial statements. Also, the risk of not detecting a material 
misstatement due to fraud is higher than the risk of not detecting one resulting from error, as fraud may involve deliberate concealment by, for example, 
forgery or intentional misrepresentations, or through collusion.
Our audit testing might include testing complete populations of certain transactions and balances, possibly using data auditing techniques. However, it 
typically involves selecting a limited number of items for testing, rather than testing complete populations. We will often seek to target particular items 
for testing based on their size or risk characteristics. In other cases, we will use audit sampling to enable us to draw a conclusion about the population 
from which the sample is selected.
A further description of our responsibilities for the audit of the financial statements is located on the FRC’s website at: www.frc.org.uk/
auditorsresponsibilities. This description forms part of our auditors’ report.
Use of this report
This report, including the opinions, has been prepared for and only for the Company’s members as a body in accordance with Chapter 3 of Part 16 of the 
Companies Act 2006 and for no other purpose. We do not, in giving these opinions, accept or assume responsibility for any other purpose or to any 
other person to whom this report is shown or into whose hands it may come save where expressly agreed by our prior consent in writing.
Other required reporting
Companies Act 2006 exception reporting
Under the Companies Act 2006 we are required to report to you if, in our opinion:
•	 we have not obtained all the information and explanations we require for our audit; or
•	 adequate accounting records have not been kept by the Company, or returns adequate for our audit have not been received from branches not visited 
by us; or
•	 certain disclosures of directors’ remuneration specified by law are not made; or
•	 the Company financial statements and the part of the Annual Report on Directors’ Remuneration to be audited are not in agreement with the 
accounting records and returns.
We have no exceptions to report arising from this responsibility.
Appointment
Following the recommendation of the Audit Committee, we were appointed by the members on 24 July 2017 to audit the financial statements for the 
year ended 31 March 2018 and subsequent financial periods. The period of total uninterrupted engagement is 8 years, covering the years ended 
31 March 2018 to 29 March 2025.
Other matter
The Company is required by the Financial Conduct Authority Disclosure Guidance and Transparency Rules to include these financial statements in an 
annual financial report prepared under the structured digital format required by DTR 4.1.15R – 4.1.18R and filed on the National Storage Mechanism of 
the Financial Conduct Authority. This auditors’ report provides no assurance over whether the structured digital format annual financial report has been 
prepared in accordance with those requirements.
Hazel Macnamara (Senior Statutory Auditor)
for and on behalf of PricewaterhouseCoopers LLP 
Chartered Accountants and Statutory Auditors 
Leeds
20 May 2025
INDEPENDENT AUDITORS’ REPORT TO  
THE MEMBERS OF CRANSWICK PLC
CONTINUED
GROUP INCOME STATEMENT
FOR THE 52 WEEKS ENDED 29 MARCH 2025
Notes
2025 
£’m
2024 
£’m
Revenue
3
2,723.3
2,599.3
Adjusted Group operating profit
206.9
185.1
Net IAS 41 valuation movement in biological assets
15
(11.1)
2.2
Amortisation of intangible assets
10
(3.6)
(5.0)
Impairment of intangible assets
10
(1.6)
(15.4)
Group operating profit
4
190.6
166.9
Finance costs
6
(9.2)
(8.9)
Share of net profit of joint venture
14
0.2
0.4
Profit before tax
181.6
158.4
Taxation
7
(47.3)
(45.3)
Profit for the year
134.3
113.1
Earnings per share
On profit for the year: 
Basic earnings per share 
9
250.5p
210.4p
Diluted earnings per share 
9
246.1p
209.7p
An analysis of costs within Group operating profit is presented in Note 4.
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
Financial statements
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GROUP STATEMENT OF COMPREHENSIVE INCOME
FOR THE 52 WEEKS ENDED 29 MARCH 2025
Notes
2025 
£’m
2024 
£’m
Profit for the year 
134.3
113.1
Other comprehensive income/(expense)
Other comprehensive income/(expense) to be reclassified to profit or loss in subsequent periods:
Cash flow hedges
Gains/(losses) arising in the year
20
0.3
(0.1)
Reclassification adjustments for gains/(losses) included in the income statement
20
0.1
(0.1)
Income tax effect 
7
(0.1)
0.1
Net other comprehensive income/(expense) to be reclassified to profit or loss in subsequent periods
0.3
(0.1)
Other comprehensive expense not to be reclassified to profit or loss in subsequent periods:
Actuarial losses on defined benefit pension scheme
26
(0.2)
–
Income tax effect 
7
–
–
Net other comprehensive expense not to be reclassified to profit or loss in subsequent periods
(0.2)
–
Other comprehensive income/(expense)
0.1
(0.1)
Total comprehensive income
134.4
113.0
GROUP BALANCE SHEET
AS AT 29 MARCH 2025
Notes
2025 
£’m
2024 
£’m
Non-current assets
  
  
Financial asset investment
13
0.1
0.1
Investment in joint venture
14
–
0.8
Intangible assets
10
210.9
213.5
Defined benefit pension scheme surplus
26
–
0.2
Property, plant and equipment
11
605.4
518.9
Right-of-use assets
12
123.7
92.4
Biological assets
15
4.3
6.4
Total non-current assets
944.4
832.3
Current assets
Biological assets
15
91.8
83.7
Inventories
16
126.9
113.7
Trade and other receivables
17
355.0
325.3
Other financial assets
18
0.3
–
Income tax receivable
6.9
2.0
Cash and short-term deposits
27
5.9
27.0
Total current assets
586.8
551.7
Total assets
1,531.2
1,384.0
Current liabilities
Trade and other payables
19
(328.1)
(310.0)
Other financial liabilities
20
(0.3)
(2.3)
Lease liabilities
12
(16.4)
(17.3)
Provisions
21
(2.4)
(1.8)
Total current liabilities
(347.2)
(331.4)
Non-current liabilities
Other payables
19
(0.5)
(0.9)
Other financial liabilities
20
(45.6)
(27.1)
Lease liabilities
12
(116.3)
(82.1)
Deferred tax liabilities
7
(32.0)
(28.4)
Provisions
21
(1.7)
(2.6)
Total non-current liabilities
(196.1)
(141.1)
Total liabilities
(543.3)
(472.5)
Net assets 
987.9
911.5
Equity
Called-up share capital 
23
5.4
5.4
Share premium account
133.0
128.3
Share-based payments
25
14.2
11.8
Shares held in trust
24
(35.4)
(15.6)
Hedging reserve
0.3
(0.1)
Retained earnings
870.4
781.7
Total equity attributable to owners of the Parent 
987.9
911.5
The financial statements on pages 155 to 195 were approved by the Board of Directors on 20 May 2025 and signed on its behalf by
	
Tim J Smith CBE	
Mark Bottomley
Chairman		
Chief Financial Officer
20 May 2025
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
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Notes
2025 
£’m
2024 
£’m
Operating activities 
Profit for the year 
134.3
113.1
Adjustments to reconcile Group profit for the year to net cash inflows from operating activities:
Income tax expense
7
47.3
45.3
Net finance costs 
6
9.2
8.9
Loss on sale of property, plant and equipment
0.9
1.0
Loss on disposal of right-of-use assets asset
–
0.2
Depreciation of property, plant and equipment 
11
68.1
65.5
Depreciation of right-of-use assets
12
18.2
16.2
Amortisation of intangible assets
10
3.6
5.0
Impairment of intangible assets
10
1.6
15.4
Share-based payments
8.4
8.8
Share of joint venture
(0.2)
(0.4)
Release of Government grants
(0.4)
(0.4)
Net IAS41 valuation movement on biological assets
15
11.1
(2.2)
Increase in biological assets 
(8.7)
(1.3)
(Increase)/decrease in inventories
(12.8)
0.3
Increase in trade and other receivables
(26.6)
(33.8)
Increase in trade and other payables
3.8
28.2
Cash generated from operations
257.8
269.8
Tax paid
(41.5)
(41.4)
Net cash inflow from operating activities
216.3
228.4
Cash flow from investing activities
Acquisition of subsidiaries, net of cash acquired
13
(25.0)
(23.5)
Distribution received from joint venture
14
0.2
–
Payment of property, plant and equipment acquired on acquisition
13
–
(9.1)
Purchase of financial asset investment
13
–
(0.1)
Purchase of property, plant and equipment
(137.6)
(91.4)
Proceeds from the sale of property, plant and equipment
2.0
0.8
Net cash used in investing activities
(160.4)
(123.3)
Cash flow from financing activities
Interest paid
(2.7)
(5.0)
Proceeds from issue of share capital
4.7
4.4
Own shares purchased
24
(25.3)
(15.6)
Proceeds/(repayments) from borrowings
18.0
(14.0)
Repayment of borrowings acquired
13
–
(6.5)
Dividends paid
8
(49.5)
(43.9)
Payment of lease capital
(16.2)
(14.2)
Payment of lease interest
12
(6.0)
(3.6)
Net cash outflow from financing activities
(77.0)
(98.4)
Net (decrease)/increase in cash and cash equivalents
27
(21.1)
6.7
Cash and cash equivalents at beginning of year
27
27.0
20.3
Cash and cash equivalents at end of year
27
5.9
27.0
GROUP STATEMENT OF CASH FLOWS
FOR THE 52 WEEKS ENDED 29 MARCH 2025
GROUP STATEMENT OF CHANGES IN EQUITY 
FOR THE 52 WEEKS ENDED 29 MARCH 2025
Share capital 
Note (a) 
£’m
Share 
premium 
Note (b) 
£’m
Share-based 
payments 
Note (c) 
£’m
Shares held 
in trust 
Note (d) 
£’m
Hedging 
reserve 
Note (e) 
£’m
Retained 
earnings  
£’m
Total  
equity 
£’m
At 25 March 2023
5.4
123.9
9.5
–
–
704.1
842.9
Profit for the year
–
–
–
–
–
113.1
113.1
Other comprehensive expense
–
–
–
–
(0.1)
–
(0.1)
Total comprehensive income/(expense)
–
–
–
–
(0.1)
113.1
113.0
Share-based payments
–
–
8.8
–
–
–
8.8
Shares acquired by Employee Benefit Trust
–
–
–
(15.6)
–
–
(15.6)
Exercise, lapse or forfeit of share-based payments
–
–
(6.5)
–
–
6.5
–
Share options exercised
–
4.4
–
–
–
–
4.4
Dividends
–
–
–
–
–
(43.9)
(43.9)
Deferred tax related to changes in equity
–
–
–
–
–
1.4
1.4
Current tax related to changes in equity
–
–
–
–
–
0.5
0.5
At 30 March 2024
5.4
128.3
11.8
(15.6)
(0.1)
781.7
911.5
Profit for the year
–
–
–
–
–
134.3
134.3
Other comprehensive income/(expense)
–
–
–
–
0.4
(0.3)
0.1
Total comprehensive income 
–
–
–
–
0.4
134.0
134.4
Share-based payments
–
–
8.4
–
–
–
8.4
Shares acquired by Employee Benefit Trust
–
–
–
(25.3)
–
–
(25.3)
Transfer to retained earnings on grant of shares to beneficiaries 
of the Employee Benefit Trust
–
–
–
5.5
–
(5.5)
–
Exercise, lapse or forfeit of share-based payments
–
–
(6.0)
–
–
6.0
–
Share options exercised
–
4.7
–
–
–
–
4.7
Dividends
–
–
–
–
–
(49.5)
(49.5)
Deferred tax related to changes in equity
–
–
–
–
–
2.7
2.7
Current tax related to changes in equity
–
–
–
–
–
1.0
1.0
At 29 March 2025
5.4
133.0
14.2
(35.4)
0.3
870.4
987.9
Notes:
(a)	 Share capital 
The balance classified as share capital represents the nominal value of ordinary 10 pence shares issued.
(b)	Share premium 
The balance classified as share premium includes the net proceeds in excess of nominal value on issue of the Company’s equity share capital, comprising 10 pence ordinary shares.
(c)	 Share-based payments reserve 
This reserve records the fair value of share-based payments expensed in the income statement. The value of shares that have exercised, lapsed or forfeit is credited to Retained earnings. 
(d)	Shares held in trust 
The shares held in trust are intended to be granted to the beneficiaries of the Group’s SAYE and LTIP when the relevant conditions of the SAYE and LTIP are satisfied, with a transfer between the Shares held 
in trust reserve and Retained earnings. 
(e)	Hedging reserve 
This reserve records the portion of the gain or loss on a hedging instrument in a cash flow hedge that is determined to be an effective hedge.
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
Financial statements
Cranswick plc Annual Report & Accounts 2025
158
Cranswick plc Annual Report & Accounts 2025
159

NOTES TO THE ACCOUNTS
1. Authorisation of Financial Statements and Statement of Compliance with IFRSs
The Group Financial Statements of Cranswick plc for the 52 weeks ended 29 March 2025 were authorised for issue by the Board of Directors 
on 20 May 2025 and the Balance Sheet was signed on the Board’s behalf by Tim Smith and Mark Bottomley. 
Cranswick plc is a public limited company incorporated and domiciled in England, United Kingdom (Company number: 1074383, registered office: 
Crane Court, Hesslewood Country Office Park, Ferriby Road, Hessle, East Yorkshire, HU13 0PA). The Company’s ordinary shares are traded on the 
London Stock Exchange.
The Group Financial Statements have been prepared in accordance with UK-Adopted International Accounting Standards (‘UK-Adopted IAS’) and with 
the requirements of the Companies Act 2006 as applicable to companies reporting under those standards. The material accounting policies adopted by 
the Group are set out in Note 2.
2. Accounting Policies
Basis of preparation
The Consolidated Financial Statements of Cranswick plc have been prepared under the historical cost convention, except where measurement 
of balances at fair value is required as explained in the accounting policies below. The Group’s Financial Statements have been prepared in accordance 
with UK-Adopted International Accounting Standards (‘UK-Adopted IAS’). The Group’s Financial Statements have been prepared in accordance with 
international accounting standards in conformity with the requirements of the Companies Act 2006.
The Financial Statements of the Group are prepared to the last Saturday in March. Accordingly, these Financial Statements are prepared for the 52 week 
period ended 29 March 2025. Comparatives are for the 53 week period ended 30 March 2024. The Balance Sheets for 2025 and 2024 have been 
prepared as at 29 March 2025 and 30 March 2024 respectively. 
These Financial Statements are presented in Pounds Sterling because that is the currency of the primary economic environment in which the Group 
operates. Foreign operations are included in accordance with the foreign currency policy set out on page 166.
A summary of the material accounting policies is presented below.
Going concern
The UK Corporate Governance Code 2018 requires the Directors to assess and report on the prospects of the Group and whether the Group is a going 
concern. Management has produced forecasts that have been sensitised to reflect severe yet plausible downside scenarios, which consider the principal 
risks faced by the Group, including, but not limited to, a loss of consumer demand, an outbreak of Avian Influenza impacting our chicken flock and a 
widespread outbreak of African Swine Fever and/or Foot and Mouth Disease in the UK and Europe, as well the Group’s considerable financial resources 
and strong trading relationships with its key customers and suppliers. Directors have considered the impacts of changes in US tariffs and recent retail 
cyber threats and have concluded that they would have minimal impact on the conclusion below. These forecasts, which have been reviewed by the 
Directors, lead the Directors to believe that the Group is well placed to manage its business risk successfully. The assumptions supporting these 
sensitivities have been set out in more detail in the longer-term Viability Statement on page 83. As part of this review, the Directors have assessed the 
Group’s ability to continue as a going concern over a 16-month period to July 2026. After reviewing the available information, including business plans 
and downside scenario modelling and making enquiries, the Directors have a reasonable expectation that the Group has adequate resources to 
continue in operational existence for at least 12 months from the date of signing the Group Financial Statements. For this reason, they continue to adopt 
the going concern basis for preparing these Financial Statements.
Basis of consolidation
The Group Financial Statements consolidate the Financial Statements of Cranswick plc and its subsidiaries, joint venture and investment for the 52 week 
period ended 29 March 2025. The results of undertakings acquired or sold are consolidated for the periods from the date of acquisition or up to the 
date of disposal. Acquisitions are accounted for under the acquisition method of accounting.
Control is achieved when the Group is exposed, or has rights, to variable returns from its involvement with the investee and has the ability to affect those 
returns through its power over the investee.
Specifically, the Group controls an investee if, and only if, the Group has:
•	 power over the investee (i.e. existing rights that give it the current ability to direct the relevant activities of the investee);
•	 exposure, or right, to variable returns from its involvement with the investee; and
•	 the ability to use its power over the investee to affect its returns.
The Group re-assesses whether or not it controls an investee if facts and circumstances indicate that there are changes to one or more of the three 
elements of control. Consolidation of a subsidiary begins when the Group obtains control over the subsidiary and ceases when the Group loses control 
of the subsidiary. Assets, liabilities, income and expenses of a subsidiary acquired or disposed of during the year are included in the statement of 
comprehensive income from the date the Group gains control until the date the Group ceases to control the subsidiary.
When necessary, adjustments are made to the Financial Statements of subsidiaries to bring their accounting policies into line with the Group’s 
accounting policies. All intra-Group assets and liabilities, equity, income, expenses and cash flows relating to transactions between members of the 
Group are eliminated in full on consolidation.
Judgements and key sources of estimation uncertainty
The preparation of the Group Financial Statements requires management to make judgements, estimates and assumptions that affect the amounts 
reported for assets and liabilities as at the balance sheet date and the amounts reported for revenues and expenses during the year.
In the process of applying the Group’s accounting policies, management has made the following estimations and judgements, which will most likely 
have a significant effect on the amounts recognised in the Financial Statements in the next 12 months.
2. Accounting Policies (continued)
Significant estimates and assumptions:
Goodwill
Note 10 – intangible assets.
The carrying value of goodwill is tested annually for impairment. For each cash-generating unit (‘CGU’) the recoverable amount 
is determined as the value-in-use. 
For value-in-use models, the sensitivity of the assumptions applied in the model, including the estimated risk-adjusted future pre-tax 
cash flows, which are derived from Board-approved budgets, and the pre-tax discount rate applied, which represents the Group’s 
pre-tax weighted average cost of capital (‘WACC’), carries most of the estimation uncertainty.
Refer to Note 10 for the sensitivity analysis of key assumptions on the value-in-use calculations and impairment outcomes.
Biological 
assets
Note 15 – growth rate assumptions used in the fair value model.
Pigs
The key estimate in determining the fair value of pigs is market prices. 
Quoted (unadjusted) prices in an active market are no longer available for sucklers and weaners. The Group’s valuation model for 
sucklers and weaners is, therefore, a function of the UK Standard Pig Price (‘SPP’) for finished pigs since historic data suggests that 
prices for sucklers, weaners and finished pigs were strongly correlated. The derived prices for sucklers and weaners are then adjusted 
to reflect the growth of the pigs through a straight-line interpolation based on age, to provide a value for the pigs at a particular stage 
of growth. As suckler and weaner prices are no longer observable in the market, management concludes these prices fall within Level 
3 of the fair value hierarchy. Refer to Note 22 for key assumptions about unobservable inputs, their relationship to fair value and 
sensitivity analysis.
The Group’s valuation model for finished pigs utilises quoted (unadjusted) prices in an active market. The prices are then adjusted 
to reflect the growth of the animals through straight-line interpolation between prices to provide a value for the finished pigs at 
a particular stage of growth. As the estimated weaner price used in the straight-line interpolation for finished pigs is no longer 
observable in the market, management concludes these prices fall within Level 3 of the fair value hierarchy.
Poultry
Estimates in determining the fair value of poultry relate to market prices.
The valuation for broiler birds uses recent transaction prices at various stages of development. The prices are then adjusted to reflect 
the growth of the birds through interpolation between the transaction prices. Interpolation is used as an approximate growth rate. 
Estimates relating to biological assets are not expected to have a material impact on the next 12 months.
Share-based 
payments
Note 25 – measurement of share-based payments.
The fair value of share-based payments is estimated using inputs including expected share price volatility, the expected life of 
the options and the number of awards that will ultimately vest. This estimate is not expected to have a material impact on the 
next 12 months.
Pensions
Note 26 – pension scheme actuarial assumptions.
The valuation of the defined benefit pension scheme liability is determined using assumptions including mortality, discount rates and 
inflation. 
Significant judgements:
Goodwill
Note 10 – intangible assets
The level at which goodwill is tested for impairment involves judgement. Management assess the nature of the individual businesses 
as well as the internal information presented to the Board to determine the level at which goodwill is monitored for the purpose 
of goodwill impairment testing. Changes to this assessment could impact the value-in-use calculation, affecting the conclusion 
of whether assets’ carrying amounts are recoverable. Following a review completed in the prior year, the goodwill impairment 
assessment for the Fresh Pork and Livestock CGUs is completed on a combined basis consistent to how it is monitored by the 
management. The resulting change does not impact management’s assessment of goodwill impairment considerations in 
current period or prior years.
Share-based 
payments
Note 25 – measurement of share-based payments.
The selection of valuation models requires the use of management’s judgement. The fair value of share-based payments is estimated 
as at the date of grant using a Black–Scholes option pricing model or a stochastic option pricing model. 
Pensions
Note 26 – pension scheme actuarial assumptions.
The Group has the right to recover any remaining surplus on the winding up of the pension scheme. The expected method of recovery 
of the recognised pensions surplus is through reduction in future contributions or recovery of any remaining surplus through a refund. 
Management have applied judgement on the scheme rules to conclude the Group has the right to a refund. The rules state that 
any surplus remaining in the hands of the Trustees may, at the discretion of the Trustees, be used to increase the pensions 
payable or contingently payable to Members and/or their Dependents. Any surplus remaining in the hands of the Trustees after 
making such provision (if any) shall be paid to the Employers. Management have formed the judgement, based on paragraph BC10 
of IFRIC 14, that the right to the surplus is not affected by future acts that could change the amount of surplus that could ultimately 
be recovered. The Trustees ability to use discretion and choose to grant benefit improvements (thus reducing the surplus) has, 
therefore, not been anticipated and does not remove the Company’s unconditional right to the surplus.
Alternative 
performance 
measures
Note 31 – alternative performance measures.
Management apply judgement to identify the significant non-cash items to exclude when calculating adjusted performance measures. 
The Board believe alternative measures are useful as they exclude volatile, one-off and non-cash items.
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
Financial statements
Cranswick plc Annual Report & Accounts 2025
160
Cranswick plc Annual Report & Accounts 2025
161

NOTES TO THE ACCOUNTS
CONTINUED
2. Accounting Policies (continued)
Other estimates and judgements have been applied by management in producing the Annual Report and Accounts including, but not limited 
to, depreciation and amortisation rates. However, these are not considered to have a significant risk of material adjustment.
Consideration of climate change
In preparing the Financial Statements, the Directors have considered the impact of climate change, particularly taking into account disclosures made 
in the Strategic Report, including those made in accordance with the recommendations of the Task Force on Climate-related Financial Disclosures. 
This included an assessment of goodwill and other intangible assets and how they could be impacted by measures taken to address global warming. 
There has not been a material impact on the financial reporting judgements and estimates in the current year, which is consistent with conclusions 
reached that climate change is not expected to have a material impact on the Group’s cash flows in the short to medium-term including those considered 
in the going concern and viability assessments. When making this assessment, the Directors have considered assumptions in relation to the future cash 
flows used in impairment assessments of the carrying value of non-current assets; estimates of future profitability in assessment of the recoverability of 
deferred tax asset; and revision of the useful economic lives and related net book values of our tangible assets.
Ongoing capital projects, relating to our Second Nature sustainability strategy and targets, such as solar panels, ammonia plant and effluent treatment 
projects, are, to the extent known, included in the annual budgets for each business and the carrying values of assets they may replace have been 
reviewed for appropriateness.
Accounting standards or interpretations, which have been adopted in the year
From 31 March 2024, the following standards and amendments are effective in the Group’s Consolidated Financial Statements:
•	 IFRS 17 ‘Insurance Contracts’;
•	 Amendments to IAS 8 ‘Accounting policies, Changes in Accounting Estimates and Errors’, distinguishing changes in accounting estimates from 
changes in accounting policies;
•	 Amendments to IAS 1 ‘Presentation of Financial Statements’, disclosure of accounting policies and materiality judgements; and
•	 Amendments to IAS 12 ‘Income taxes’, ‘International Tax Reform – Pillar Two Model Rules’.
There was no material impact on the Consolidated Financial Statements from any amendments effective during the year.
Accounting standards or interpretations issued but not yet effective
IFRS 18 Presentation and Disclosure in Financial Statements: IFRS 18 was issued in April 2024 and will replace IAS 1 Presentation of Financial 
Statements. IFRS 18 will be effective for reporting periods beginning on or after January 1, 2027. This standard sets out requirements for the 
presentation and disclosure of information in Financial Statements, particularly the Consolidated Statement of Income. The standard introduces a 
defined structure for the Consolidated Statement of Income, additional defined subtotals, new principles for aggregation and disaggregation of 
information, and it mandates disclosures about management-defined performance measures. 
Revenue
Revenue is recognised as the performance obligation is satisfied and is recorded based on the amount of consideration expected to be received 
in exchange for satisfying the performance obligation. The performance obligation is satisfied when control of the goods has passed to the buyer which, 
depending on the contract, is either on despatch of goods or on delivery of goods. Revenue represents the value of sales to customers net of discounts, 
similar allowances and estimates of returns and excludes value-added tax. The Group does not adjust any of the transaction prices for the time value 
of money due to the nature of the Group’s transactions being completed soon after the transaction is entered into.
Sales related discounts and similar allowances comprise (commercial accruals):
•	 Volume rebates and similar allowances – which are sales incentives to customers to encourage them to purchase increased volumes and are related 
to total volumes purchased and sales growth.
•	 Advertising and marketing contributions – which are directly related to promotions run by customers.
For commercial accruals that must be earned, management make estimates related to customer performance, sales volume and agreed terms, 
to determine total amounts earned and to be recorded in deductions from revenue. 
Alternative performance measures
The Board monitors performance principally through the adjusted performance measures. Adjusted profit and earnings per share measures exclude 
certain non-cash items including the net IAS 41 valuation movement on biological assets, and amortisation and impairment of intangible assets. 
Free cash flow is defined as net cash from operating activities less interest paid, and like-for-like revenue excludes the benefit of acquisitions in the 
current year and the current year contribution of prior year acquisitions, prior to the anniversary of purchase. Return on capital employed is a key 
performance indicator for the Group and is defined as adjusted operating profit divided by the sum of average opening and closing net assets, net debt/
(funds), pension liability/(surplus) and deferred tax.
The Board believes that such alternative measures are useful as they exclude volatile (net IAS 41 valuation movement on biological assets), one-off 
(impairment of intangible assets) and non-cash (amortisation of intangible assets) items, which are normally disregarded by investors, analysts and 
brokers in gaining a clearer understanding of the underlying performance of the Group when making investment and other decisions. Equally, like-for-
like revenue provides these same stakeholders with a clearer understanding of the organic sales growth of the business. (Reconciliations of alternative 
performance measures can be found in Note 31).
2. Accounting Policies (continued)
Taxation
Current tax assets and liabilities are measured at the amount expected to be recovered from, or paid to, the taxation authorities, based on tax rates 
and laws that are enacted, or substantively enacted, by the balance sheet date. Deferred tax is provided on temporary differences at the balance sheet 
date between the tax base of assets and liabilities and their carrying amounts for financial reporting purposes.
Deferred income tax liabilities are recognised for all taxable temporary differences:
i)	
except where the deferred income tax liability arises from the initial recognition of goodwill or the initial recognition of an asset or liability 
in a transaction that is not a business combination and, at the time of the transaction, affects neither accounting profit nor taxable profit or loss; and
ii)	 in respect of taxable temporary differences associated with investments in subsidiaries, except where the timing of the reversal of the temporary 
differences can be controlled and it is probable that the temporary differences will not reverse in the foreseeable future.
Deferred income tax assets are recognised for all deductible temporary differences, carry-forward of unused tax assets and unused tax losses, to the 
extent that it is probable that the temporary differences will reverse in the foreseeable future and taxable profits will be available, against which 
the temporary differences can be utilised:
i)	
except where the deferred income tax asset relating to the deductible temporary difference arises from the initial recognition of an asset 
or a liability in a transaction that is not a business combination and, at the time of the transaction, affects neither the accounting profit nor taxable 
profit or loss; and
ii)	 in respect of deductible temporary differences associated with investments in subsidiaries, deferred tax assets are only recognised to the extent 
that it is probable that the temporary differences will reverse in the foreseeable future and taxable profit will be available, against which the 
temporary differences can be utilised.
Deferred tax assets and liabilities within the same tax jurisdiction are offset where there is a legally enforceable right to offset current tax assets against 
current tax liabilities and where there is an intention to settle these balances on a net basis.
Deferred income tax assets and liabilities are measured at the tax rates that apply to the period when the asset is realised or the liability is settled, based 
on tax rates (and tax laws) that have been enacted, or substantively enacted, at the balance sheet date. Income taxes relating to items recognised in other 
comprehensive income or directly in equity are also recognised in other comprehensive income or directly in equity and not in the income statement. 
Otherwise income tax is recognised in the income statement.
Dividends
Dividends receivable by the Group are recognised in the income statement if they are declared, appropriately authorised and no longer at the discretion 
of the entity paying the dividend, prior to the balance sheet date. Dividends payable to the Shareholders are recognised when declared and, therefore, 
final dividends proposed after the balance sheet date are not recognised as a liability at the balance sheet date. Dividends paid to Shareholders are 
shown as a movement in equity rather than on the face of the income statement.
Business combinations
Business combinations are accounted for using the acquisition method. The cost of an acquisition is measured as the aggregate of the consideration 
transferred, measured at acquisition date fair value. The identifiable assets acquired and the liabilities assumed are measured at their acquisition-date 
fair values. Acquisition costs incurred are expensed and included in administrative expenses.
Any contingent consideration to be transferred by the acquirer will be recognised at fair value at the acquisition date. Subsequent changes to the fair 
value of the contingent consideration, which is deemed to be an asset or liability, will be recognised in profit or loss. 
For each business acquired during the year, separate disclosure will be made detailing the name of each business, the principal activity, the date 
of acquisition and the percentage of share capital acquired. Further disclosures will be detailed separately for those acquisitions that are considered 
to be material, and disclosures will be given in aggregate for any individually immaterial acquisitions.
Joint ventures
The Group’s interest in joint ventures is accounted for using the equity method. Under this method, the Group’s share of the profit or loss of joint 
ventures is included in the Group Income Statement and the Group share of joint ventures net assets is included in the Group Balance Sheet, 
less dividends received.
Purchase of shares held in trust 
The Shares held in trust reserve relates to ordinary shares in Cranswick plc, which are held in an Employee Benefit Trust set up in May 2020.  
The shares held in trust are intended to be granted to the beneficiaries of the Group’s Save As You Earn (‘SAYE’) and Long-Term Incentive Plan (‘LTIP’) 
when the relevant conditions of the SAYE and LTIP are satisfied, with a transfer between the Shares held in trust reserve and Retained earnings.
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
Financial statements
Cranswick plc Annual Report & Accounts 2025
162
Cranswick plc Annual Report & Accounts 2025
163

2. Accounting Policies (continued)
Intangible assets
Intangible assets acquired as part of an acquisition of a business are capitalised at fair value separately from goodwill only if the fair value can be 
measured reliably on initial recognition and the future economic benefits are expected to flow to the Group. Customer relationships and trademarks 
are amortised evenly over their expected useful lives of five years, with amortisation charged through administration expenses in the income statement. 
Goodwill is the excess of the fair value of the consideration paid for a business over the fair value of the identifiable assets, liabilities and contingent 
liabilities acquired. Goodwill is capitalised and subject to an impairment review, both annually and when there are indications that the carrying value 
may not be recoverable. 
Impairment is determined by assessing the recoverable amount of the cash-generating unit (‘CGU’) to which the goodwill relates. A CGU represents the 
lowest level within the Group at which goodwill is monitored for internal management purposes and is not larger than an operating segment before 
aggregation. Where the recoverable amount of a CGU is less than its carrying amount, an impairment loss is recognised in the income statement.
The recoverable amount is defined as the higher of:
•	 Fair value less costs to sell, which is determined based on the best available information, including discounted cash flow projections, less any direct 
costs attributable to the disposal of the CGU; and
•	 Value in use, which is calculated by estimating the present value of future cash flows expected to be derived from the CGU, using assumptions 
consistent with internal budgets and forecasts, discounted at an appropriate pre-tax rate. 
If an impairment is identified, the carrying value of goodwill is written down immediately and is not subsequently reversed. When an entity is disposed of, 
any associated goodwill is included in the carrying amount of the operation when determining the gain or loss on disposal, except for goodwill arising on 
acquisitions prior to 31 March 2004, which was previously deducted from equity and is not recycled through the income statement.
Property, plant and equipment
Property, plant and equipment are included at cost less accumulated depreciation and any provision for impairment.
Freehold land is not depreciated. Depreciation is charged on property, plant and equipment on the depreciable amount, being cost less the estimated 
residual value (based on prices prevailing at the balance sheet date) on a straight-line basis over their estimated useful economic lives, or the estimated 
useful economic lives of their individual parts.
Useful economic lives are principally as follows:
Freehold buildings	 	
	
20–50 years
Plant, equipment and vehicles	 	
3–11 years
The carrying value of property, plant and equipment is reviewed for impairment individually or at the cash-generating unit level when events or changes 
in circumstances indicate that the carrying value may not be recoverable.
Capitalised borrowing costs
Borrowing costs, when readily identified, incurred in financing the construction of qualifying assets within property, plant and equipment are capitalised 
up to the date at which the relevant asset is substantially complete. Borrowing costs are calculated using the Group’s weighted average cost of 
borrowing during the period of capitalisation. All other borrowing costs are expensed as incurred.
Accounting for leases
The Group leases various properties, farming units, equipment and motor vehicles. Rental contracts are typically made for fixed periods of 
2 to 15 years but may have extension options. Lease terms are negotiated on an individual basis and contain a wide range of different terms 
and conditions. 
The lease agreements do not impose any covenants, but leased assets may not be used as security for borrowing purposes. 
Leases are recognised as a right-of-use asset and a corresponding liability at the date at which the leased asset is available for use by the Group. 
Each lease payment is allocated between the liability and finance cost. The finance cost is charged to the income statement over the lease period so 
as to produce a constant periodic rate of interest on the remaining balance of the liability for each period. The right-of-use asset is depreciated over 
the shorter of the asset’s useful life and the lease term on a straight-line basis. 
Assets and liabilities arising from a lease are initially measured on a present value basis. Lease liabilities include the net present value of the following 
lease payments: 
•	 fixed payments (including in-substance fixed payments), less any lease incentives receivable; 
•	 variable lease payments that are based on an index or a rate; 
•	 amounts expected to be payable by the Group under residual value guarantees;
•	 the exercise price of a purchase option if the Group is reasonably certain to exercise that option; and
•	 payments of penalties for terminating the lease, if that lease term and payments includes options that are reasonably certain to be exercised.
The lease payments are discounted using the interest rate implicit in the lease. If that rate cannot be determined, the Group’s weighted average 
incremental borrowing rate is used, being the rate that the Group would have to pay to borrow the funds necessary to obtain an asset of similar value 
in a similar economic environment with similar terms and conditions. 
NOTES TO THE ACCOUNTS
CONTINUED
2. Accounting Policies (continued)
Right-of-use assets are measured at cost, comprising the following: 
•	 the amount of the initial measurement of lease liability; 
•	 any lease payments made at, or before, the commencement date less any lease incentives received; 
•	 any initial direct costs; and 
•	 restoration costs. 
Under IFRS 16, right-of-use assets are tested for impairment in accordance with IAS 36 Impairment of Assets and any impairment is provided 
for by writing down the asset value.
Payments associated with short-term leases and leases of low-value assets are recognised on a straight-line basis as an expense in the income statement. 
Short-term leases are leases with a lease term of 12 months or less. Low-value assets primarily comprise IT equipment.
Government grants and contributions
Business Investment Scheme payments as well as government grants from the Rural Payments Agency and Regional Growth Fund, Rural Development 
Programme for England in respect of property, plant and equipment and slurry acidification are credited to deferred income and released to the income 
statement over the relevant depreciation period.
Inventories
Inventories are stated at the lower of cost (on a first-in, first-out basis) and net realisable value after making allowance for any obsolete or slow-moving 
items. In the case of finished goods, cost comprises direct materials, direct labour and an appropriate proportion of manufacturing fixed and variable 
overheads, where applicable, based on a normal level of activity.
Biological assets
The Group’s biological assets consist of pigs in the form of breeding sows (classified as non-current assets) and their progeny for processing within 
the Group and externally (classified as current assets) and chickens in the form of breeder stocks (classified as non-current assets) and their progeny 
for processing within the Group and externally (classified as current assets). 
On initial recognition, and at the balance sheet date, biological assets have been measured at their fair value less costs to sell, in line with IAS 41. 
Cost to sell includes incremental selling costs, comprising of transport and administrative costs.
Gains and losses in relation to the fair value of biological assets are recognised in the income statement, within ‘cost of sales’, in the period in which 
they arise.
Farming costs associated with biological assets, such as feeding, labour costs and veterinary services are expensed as incurred. The cost of purchase 
of pigs and poultry are capitalised as part of biological assets.
Cash and cash equivalents
Cash and cash equivalents are defined as cash at bank and in hand, including short-term deposits with original maturity within three months.  
For the purposes of the Group Statement of Cash Flows, cash and cash equivalents consist of cash and cash equivalents net of outstanding 
bank overdrafts.
Financial instruments
i)	
Debt instruments, including bank borrowings
	
Debt instruments are initially recognised at the fair value of net proceeds received after the deduction of issue costs. Subsequently, debt 
instruments are recognised at amortised cost using the effective interest method. Issue costs are charged to the income statement over the term 
of the debt at a constant rate on the balance sheet carrying amount under the effective interest method. 
The nature of the draw downs under the Revolving Credit Facility are high volume and quick turnover and, therefore, the Group has elected to illustrate 
the drawdowns and repayments net within the Group Statement of Cash Flows.
ii)	 Derivative financial instruments 
	
The Group uses derivative financial instruments such as foreign currency contracts and interest rate swaps to hedge its cash flow risks associated 
with interest rate and foreign currency fluctuations. Such derivative financial instruments are stated at fair value.
	
The fair value of forward contracts is calculated by reference to current forward exchange rates for contracts with a similar maturity profile.  
The fair value of interest rate swaps is determined by reference to market values for similar instruments.
Where derivatives meet the hedging criteria under IFRS 9, for cash flow hedges, the portion of the gain or loss on the hedging instrument that 
is determined to be an effective hedge is recognised directly in other comprehensive income and the ineffective portion is recognised in the income 
statement. Gains or losses recognised in comprehensive income are transferred to the income statement in the same period in which the hedged item 
affects the net profit or loss. If a forecast transaction is no longer expected to occur, amounts previously recognised in other comprehensive income are 
transferred to the income statement. 
For derivatives that do not qualify for hedge accounting under IFRS 9, any gains or losses arising from changes in fair value are taken directly to profit 
or loss for the period.
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
Financial statements
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Cranswick plc Annual Report & Accounts 2025
165

2. Accounting Policies (continued)	
Trade receivables
Trade receivables are recognised initially at the amount of consideration that is unconditional. The Group holds trade receivables with the objective 
of collecting the contractual cash flows so they are subsequently measured at amortised cost using the effective interest method, less loss allowance. 
Gains and losses are recognised in the income statement when receivables are derecognised or impaired.
The Group uses a model to calculate expected credit losses (‘ECL’). The provision is calculated by reviewing the lifetime expected credit losses using 
both historic and forward-looking data. Balances are written off when the probability of recovery is assessed as being remote.
Foreign currencies
In the accounts of each entity in the Group, individual transactions denominated in foreign currencies are translated into functional currency 
at the actual exchange rates ruling at the dates of the transactions. Monetary assets and liabilities denominated in foreign currencies are translated 
into the functional currency at the rates ruling at the balance sheet date. Profits and losses on settlement of individual foreign currency transactions 
and movements on monetary assets and liabilities are dealt within the income statement.
Employee benefits
i)	
Pensions
	
A subsidiary of the Group operates a defined benefit pension scheme for certain employees, which requires contributions to be made to a separate 
trustee administered fund. The scheme was closed to new members on 30 June 2004.
	
The asset recognised in the balance sheet in respect of the defined benefit pension scheme is the present value of the fair value of plan assets 
less the defined benefit obligation at the balance sheet date, together with adjustments for unrecognised past-service costs. The defined benefit 
obligation is calculated annually by independent actuaries using the projected unit method. The present value of the defined benefit obligation 
is determined by discounting the estimated future cash outflows using interest rates of high-quality corporate bonds that are denominated 
in Sterling, and that have terms to maturity approximating to the terms of the related pension liability.
	
With a buy-in, the insurance policy asset is valued at an amount equal to the present value of the defined benefit obligation. The difference between 
the value of the liabilities and the asset valuation at the point in time the insurance policy is acquired is recognised in Other Comprehensive Income 
as it is an actuarial loss arising on the exchange of one plan asset for another. 
	
The Group also operates defined contribution schemes for employees under which contributions are paid into schemes managed by major 
insurance companies. Contributions are calculated as a percentage of employees’ earnings and obligations for contributions to the schemes 
are recognised as cost of sales or operating expenses in the income statement in the period in which they arise. 
ii)	 Equity-settled share-based payments
	
The Group operates a savings related share option scheme under which options have been granted to Group employees (‘SAYE’), a Buy As You Earn 
(‘BAYE’) share incentive plan, through which Group employees are granted one Matching Share for every eight Partnership Shares they purchase, 
and a Long-Term Incentive Plan (‘LTIP’) for Senior Executives. Share options awarded are exercisable subject to the attainment of certain market-
based and non-market-based performance criteria.
The cost of equity-settled transactions with employees is measured by reference to the fair value at the date on which they are granted and is recognised 
as an expense over the vesting period, which ends on the date on which the relevant employees become fully entitled to the award. Fair value is 
determined using Black—Scholes or stochastic option pricing models. In valuing equity-settled transactions, no account is taken of any service and 
performance (vesting conditions), other than performance conditions linked to the price of the shares of the Company (market conditions). Any other 
conditions, which are required to be met in order for an employee to become fully entitled to an award, are considered to be non-vesting conditions. 
Alongside market performance conditions, non-vesting conditions are taken into account in determining the grant date fair value. 
No expense is recognised for awards that do not ultimately vest, except for awards where vesting is conditional upon a market or non-vesting condition, 
which are treated as vesting irrespective of whether or not the market or non-vesting condition is satisfied, provided that all other performance or 
service conditions are satisfied.
At each balance sheet date before vesting, the cumulative expense is calculated, representing the extent to which the vesting period has expired 
and management’s best estimate of the number of equity instruments that will ultimately vest. The movement in cumulative expense since the previous 
balance sheet date is recognised in the income statement, with a corresponding entry in equity. 
The value of shares that have exercised, lapsed or forfeit in the year is credited back to retained earnings.
Where the terms of an equity-settled award are modified or a new award is designated as replacing a cancelled or settled award, the cost based 
on the original award terms continues to be recognised over the original vesting period. In addition, an expense is recognised over the remainder 
of the new vesting period for the incremental fair value of any modification, based on the difference between the fair value of the original award 
and the fair value of the modified award, both as measured on the date of the modification. No reduction is recognised if this difference is negative.
Where an equity-settled award is cancelled (including when a non-vesting condition within the control of the entity or employee is not met), it is treated 
as if it had vested on the date of cancellation, and any cost not yet recognised in the income statement for the award is expensed immediately. 
Any compensation paid up to the fair value of the award at the cancellation or settlement date is deducted from equity, with any excess over fair value 
being treated as an expense in the income statement.
NOTES TO THE ACCOUNTS
CONTINUED
3. Business and Geographical Segments
IFRS 8 requires operating segments to be identified on the basis of the internal financial information reported to the Chief Operating Decision Maker 
(‘CODM’). The Group’s CODM is deemed to be the Executive Directors on the Board, who are primarily responsible for the allocation of resources 
to segments and the assessment of performance of the segments.
The CODM assesses profit performance principally through adjusted profit measures consistent with those disclosed in the Annual Report 
and Accounts.
The reporting segments are organised based on the nature of the end markets served. The ‘Food’ segment entails manufacture and supply of food 
products to UK grocery retailers, the food service sector and other UK and global food producers. The ‘Other’ segment represents all other activities, 
which do not meet the above criteria, principally Cranswick Pet Products Limited.
The reportable segment ‘Food’ represents the aggregation of four operating segments, which are aligned to the product categories of the Group; 
Fresh Pork, Convenience, Gourmet Products and Poultry, all of which manufacture and supply food products through the channels described above. 
The acquisitions of J.S.R. Genetics Limited as well as Piggy Green Limited and Fornham Pigs Limited are included within the Fresh Pork product 
category. The operating segments have been aggregated into one reportable segment as they share similar economic characteristics. The economic 
indicators, which have been assessed in concluding that these operating segments should be aggregated, include the similarity of long-term average 
margins; expected future financial performance; and operating and competitive risks. In addition, the operating segments are similar with regard to the 
nature of the products and production process, the type and class of customer, the method of distribution and the regulatory environment.
2025
2024
£’m
Food
Other
Total
Food
Other
Total
Revenue
2,686.6
36.7
2,723.3
2,573.9
25.4
2,599.3
Adjusted operating profit/(loss)
210.3
(3.4)
206.9
192.5
(7.4)
185.1
Finance costs
(8.0)
(1.2)
(9.2)
(8.9)
–
(8.9)
Share of net profit of joint venture
0.2
–
0.2
0.4
–
0.4
Adjusted profit/(loss) before tax
202.5
(4.6)
197.9
184.0
(7.4)
176.6
Assets
1,503.0
28.2
1,531.2
1,355.0
29.0
1,384.0
Liabilities
(510.7)
(32.6)
(543.3)
(446.2)
(26.3)
(472.5)
Net assets/(liabilities)
992.3
(4.4)
987.9
908.8
2.7
911.5
Depreciation
84.0
2.3
86.3
79.0
2.7
81.7
Property, plant and equipment and right-of-use asset additions
150.0
2.7
152.7
120.0
6.0
126.0
Geographical segments
The following table sets out revenues by destination, regardless of where the goods were produced:
2025 
£’m
2024 
£’m
UK
2,651.2
2,543.7
Continental Europe
26.2
24.9
Rest of World
45.9
30.7
2,723.3
2,599.3
In addition to the non-UK sales disclosed above, the Group also made sales to export markets through UK-based meat trading agents totalling 
£52.3 million (2024: £59.5 million). Including these sales, total sales to export markets were £124.4 million for the year (2024: £115.1 million).
The Group’s non-current assets were all located within the UK during both 2025 and 2024.
Customer concentration
The Group has four customers (2024: three) which individually account for more than ten per cent of the Group’s total revenue. These customers 
account for 23 per cent, 16 per cent, 11 per cent and 10 per cent respectively. In the prior year, these same four customers accounted for 21 per cent, 16 
per cent, 10 per cent and 9 per cent respectively.
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
Financial statements
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Cranswick plc Annual Report & Accounts 2025
167

4. Group Operating Profit
Group operating costs comprise:
2025 
£’m
2024 
£’m
Cost of sales excluding net IAS 41 valuation movement on biological assets
2,303.4
2,224.6
Net IAS 41 valuation movement on biological assets*
11.1
(2.2)
Cost of sales
2,314.5
2,222.4
Gross profit 
408.8
376.9
Selling and distribution costs 
112.8
100.0
Administrative expenses excluding impairment and amortisation of intangible assets
100.2
95.3
Impairment of intangible assets
1.6
15.4
Amortisation of intangible assets
3.6
5.0
Administrative expenses
105.4
115.7
Other operating income
–
(5.7)
Total operating costs
2,532.7
2,432.4
*This represents the difference between operating profit prepared under IAS 41 and operating profit prepared under historical cost accounting, 
which forms part of the reconciliation to adjusted operating profit.
Included within other operating income in the prior year were credits for insurance claims received. No further insurance receipts have been received in 
the current year. The net impact of these claims was not material.
Group operating profit is stated after charging/(crediting):
2025 
£’m
2024 
£’m
Depreciation of property, plant and equipment
68.1
65.5
Depreciation of right-of-use assets
18.2
16.2
Amortisation of intangible assets
3.6
5.0
Impairment of intangible assets
1.6
15.4
Release of government grants
(0.4)
(0.4)
Short-term, low-value lease payments
1.7
1.9
Net foreign currency differences
1.0
(0.5)
Cost of inventories recognised as an expense
1,325.1
1,339.3
Increase in provision for inventories
3.5
1.2
Increase in provision for impairment of receivables
–
0.2
Auditor’s remuneration
  
  
Fees payable to the Company’s auditors in respect of the audit
  
  
Audit of these Financial Statements 
1.0
1.0
Local statutory audit of the Company
0.1
0.1
Total audit remuneration
1.1
1.1
Other services
0.1
0.1
Total non-audit related remuneration
0.1
0.1
Further details of audit and non-audit fees can be found on page 110.

NOTES TO THE ACCOUNTS
CONTINUED
5. Employees
2025 
£’m
2024 
£’m
Staff costs:
  
  
Wages and salaries
433.2
388.4
Social security costs
44.7
35.8
Other pension costs
11.1
9.7
489.0
433.9
Included within wages and salaries is a total expense for share-based payments of £8.4 million (2024: £8.8 million), all of which arises from transactions 
accounted for as equity-settled share-based payment transactions.
The average monthly number of employees during the year was:
2025 
Number
2024 
Number
Production 
10,800
9,720
Selling and distribution
624
490
Administration
844
828
12,268
11,038
The Group considers the Directors to be the key management personnel. Details of each Director’s remuneration, pension contributions and share 
options are detailed in the Annual Report on Director’s Remuneration on pages 123 to 133. The employee costs shown above include the following 
remuneration in respect of Directors of the Company:
2025 
£’m
2024 
£’m
Directors’ remuneration 
8.2
7.2
Aggregate gains made by Directors on exercise of share options
5.7
2.8
Number of Directors receiving pension contributions under money purchase schemes
2
1
Details of Directors’ remuneration can be found in the Annual Report on Director’s Remuneration on pages 123 to 133. The total Directors’ 
remuneration of £8.2 million (2024: £7.2 million) comprises salary and fees £3.1 million (2024: £2.9 million), benefits £0.1 million (2024: £0.1 million), 
bonus £4.7 million (2024: £3.9 million) and pension £0.3 million (2024: £0.3 million). The difference between pension contributions noted above and 
pension contributions on page 123 is cash paid in lieu of pension.
6. Finance Costs
2025 
£’m
2024 
£’m
Finance costs:
Bank interest paid and similar charges 
3.2
5.3
Total interest expense for financial liabilities not at fair value through profit or loss
3.2
5.3
Lease interest
6.0
3.6
Total finance costs
9.2
8.9
The interest relates to financial assets and liabilities carried at amortised cost.
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
Financial statements
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Cranswick plc Annual Report & Accounts 2025
169

7. Taxation
a) Analysis of tax charge in the year
Tax charge based on the profit for the year:
2025 
£’m
2024 
£’m
Current income tax:
  
  
UK corporation tax on profit for the year
41.7
37.8
Adjustments in respect of prior years
0.6
0.7
Total current tax
42.3
38.5
Deferred tax:
Origination and reversal of temporary differences
6.2
7.5
Adjustments in respect of prior years
(1.2)
(0.7)
Total deferred tax
5.0
6.8
Tax on profit
47.3
45.3
Tax relating to items charged or credited to other comprehensive income or directly to equity:
2025 
£’m
2024 
£’m
Recognised in Group Statement of Comprehensive Income 
  
Deferred tax on revaluation of cash flow hedges
0.1
(0.1)
Deferred tax on actuarial losses on defined benefit pension scheme
0.1
0.1
Corporation tax credit on defined benefit pension scheme
(0.1)
(0.1)
0.1
(0.1)
Recognised in Group Statement of Changes in Equity 
Deferred tax credit on share-based payments
(2.7)
(1.4)
Corporation tax credit on share options exercised
(1.0)
(0.5)
(3.7)
(1.9)
Total tax credit recognised directly in equity
(3.6)
(2.0)
b) Factors affecting tax charge for the year 
The tax assessed for the year is higher (2024: higher) than the standard rate of corporation tax in the UK. The differences are explained below:
2025 
£’m
2024 
£’m
Profit before tax
181.6
158.4
Profit multiplied by standard rate of corporation tax in the UK of 25 per cent (2024: 25 per cent)
45.4
39.6
Effect of:
Expenses which are not deductible for tax purposes
2.5
1.9
Goodwill impairment
–
3.8
Adjustments in respect of prior years
(0.6)
–
Total tax charge for the year
47.3
45.3
NOTES TO THE ACCOUNTS
CONTINUED
7. Taxation (continued)
c) Deferred tax
The deferred tax included in the Group Balance Sheet is as follows:
2025 
£’m
2024 
£’m
Deferred tax liability in the balance sheet
  
  
Accelerated capital allowances
41.1
 29.2 
Business combinations 
3.5
 3.6 
Losses
(0.5)
(0.6)
Biological assets
(3.2)
(0.1)
Right-of-use asset
26.9
 18.9 
Right-of-use liability
(28.5)
(19.9)
Other temporary differences
–
 0.2 
Share-based payments
(8.4)
(5.2)
Deferred tax on defined benefit pension scheme
(0.1)
(0.2)
Intangible assets
1.2
 2.5 
Deferred tax liability 
32.0
28.4
2025 
£’m
2024 
£’m
Deferred tax liability in the balance sheet
  
  
At 30 March 2024
28.4
20.7
Recognised in income statement
6.2
7.5
Prior year adjustments recognised in income statement
(1.2)
(0.7)
Acquired on acquisitions in the year
1.1
2.3
Recognised in statement of comprehensive income
0.2
–
Recognised in statement of changes in equity
(2.7)
(1.4)
At 29 March 2025
32.0
28.4
The deferred tax included in the income statement is as follows:
2025 
£’m
2024 
£’m
Deferred tax liability in the income statement
  
  
Accelerated capital allowances
10.5
8.2
Business combinations 
(0.1)
(0.1)
Losses
0.1
0.9
Biological assets
(2.8)
0.6
Right-of-use asset
8.0
2.9
Right-of-use liability
(8.6)
(3.3)
Other temporary differences
(0.3)
0.1
Share-based payments
(0.5)
(1.2)
Intangible assets
(1.3)
(1.3)
Deferred tax liability 
5.0
6.8
The deferred tax liability is not expected to be settled within the next 12 months.
d) The Global Anti-Base Erosion Rules (‘Pillar Two’)
The Group has performed a detailed assessment of its potential exposure to Pillar Two tax, taking into consideration the transitional safe harbours. 
This assessment is based on a review of the most recent tax filings, country by country reporting and financial statements for the Group entities. 
Based on this assessment, the Pillar Two effective rates in all jurisdictions in which the Group operates are above 15 per cent. The business is not 
currently aware of circumstances under which this might change and therefore they do not expect the Group to have an exposure to Pillar Two 
top-up taxes.
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
Financial statements
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170
Cranswick plc Annual Report & Accounts 2025
171

8. Equity Dividends
2025 
£’m
2024 
£’m
Declared and paid during the year:
Final dividend for 2024 – 67.3p per share (2023: 58.8p)
36.1
31.7
Interim dividend for 2025 – 25.0p per share (2024: 22.7p)
13.4
12.2
Dividends paid
49.5
43.9
Proposed for approval of Shareholders at the Annual General Meeting on 28 July 2025:
Final dividend for 2025 – 76.0p per share (2024: 67.3p)
41.2
36.3
9. Earnings per Share
Basic earnings per share amounts are calculated by dividing net profit for the year attributable to members of the Parent Company of £134.3 million 
(2024: £113.1 million) by the weighted average number of shares outstanding during the year. 
In calculating diluted earnings per share amounts, the weighted average number of shares is adjusted for the weighted average number of ordinary 
shares that would be issued on the conversion of all dilutive potential ordinary shares into ordinary shares, and shares held by the Employee 
Benefit Trust.
The weighted average number of ordinary shares for both basic and diluted amounts was as per the table below:	
2025 
Thousands
2024 
Thousands
Basic weighted average number of shares
53,581
53,776
Dilutive potential ordinary shares — share options 
954
187
54,535
53,963
Adjusted earnings per share
Adjusted earnings per share are calculated using the above weighted average number of shares for both basic and diluted amounts (see Note 31).
10. Intangible Assets
Goodwill 
£’m
Trademark 
£’m
Customer 
relationships 
£’m
Total 
£’m
Cost
  
  
  
  
At 26 March 2023
213.0
5.7
33.5
252.2
Acquired on acquisitions
5.7
–
5.0
10.7
At 30 March 2024
218.7
5.7
38.5
262.9
Acquired on acquisitions
2.6
–
–
2.6
At 29 March 2025
221.3
5.7
38.5
265.5
Amortisation and impairment
At 26 March 2023
–
2.4
26.6
29.0
Amortisation 
–
1.0
4.0
5.0
Impairment
15.1
–
0.3
15.4
At 30 March 2024
15.1
3.4
30.9
49.4
Amortisation 
–
1.2
2.4
3.6
Impairment
–
0.8
0.8
1.6
At 29 March 2025
15.1
5.4
34.1
54.6
Net book value 
At 25 March 2023
213.0
3.3
6.9
223.2
At 30 March 2024
203.6
2.3
7.6
213.5
At 29 March 2025
206.2
0.3
4.4
210.9
Intangible assets related to trademarks and customer relationships are amortised over a remaining term of one to five years.
NOTES TO THE ACCOUNTS
CONTINUED
10. Intangible Assets (continued)
Impairment testing 
Goodwill is subject to annual impairment testing. Goodwill acquired through business combinations has been allocated for impairment testing purposes 
to the following principal cash-generating units:
2025 
£’m
2024 
£’m
Fresh Pork
21.7
21.8
Livestock*
26.0
23.3
Cooked Meats
90.2
90.2
Continental Fine Foods
39.1
39.1
Premium Cooked Poultry
9.2
9.2
Fresh Chicken
13.7
13.7
Other
6.3
6.3
206.2
203.6
* The goodwill impairment assessment for the Fresh Pork and Livestock CGUs is completed on a combined basis consistent to how it is monitored by the management.
Significant estimate: key assumptions used in value-in-use calculations
Impairment tests on the carrying amounts of goodwill are performed annually by analysing the carrying amount allocated to each CGU against its 
value-in-use. The recoverable amount for all cash-generating units has been determined based on value-in-use calculations using annual budgets for 
each business for the following year, approved by the Board of Directors, and cash flow projections for the next three years calculated for the Viability 
Statement, extended for a further two years. 
Forecast replacement capital expenditure is included from budgets and, thereafter, capital expenditure is assumed to represent 100 per cent 
of depreciation, except where specific expansion plans are in place. 
Terminal growth rates of two per cent (2024: two per cent) are applied to subsequent cash flows, reflecting management’s best view based on market 
and operational experience of the expected long-term growth in the market.
When assessing for impairment of goodwill, management have considered the impact of climate change, particularly in the context of the risks 
and opportunities, and have not identified any material short-term impacts from climate change that would impact the carrying value of goodwill. 
Ongoing capital projects relating to our Second Nature sustainability strategy are, to the extent known, included in the annual budgets for each 
business, such as solar panels, ammonia plant and effluent treatment projects. The impact of climate change on future annual cash flows is not 
considered likely to have a material impact at this point in time. Over the longer-term, the risks and opportunities are more uncertain, and management 
will continue to assess the quantitative impact of risks at each reporting period. 
A pre-tax discount rate of 12.8 per cent (2024: 12.0 per cent) has been applied in determining the recoverable amounts of all CGUs, representing 
management’s estimate of the Group’s risk adjusted pre-tax weighted average cost of capital (‘WACC’).
Impairment assessment 
The losses incurred by Cranswick Pet Products in FY25 served as a potential indicator for intangible asset impairment, prompting the completion of an 
impairment assessment in March 2025.
Two additional intangible assets were recognised on acquisition, customer relationships and trademark. Both assets were separately tested for 
impairment and, given the change in both business model and a greater focus on new customer relationships, both assets were fully impaired at 
£0.8 million each.
Sensitivity analysis
The goodwill impairment calculation is most sensitive to the following assumptions:
Gross margin
Gross margin depends upon average selling prices and the cost of raw materials. Historical margins are used as the base, adjusted for management’s 
expectations derived from experience and with reference to budgets and forecasts.
Operating costs
Operating costs relate to direct costs and overheads. Management forecasts these costs based on the expected sales volume, structure of the 
business and inflation.
Discount rates
All calculations of this nature are sensitive to the discount rate used. Management’s estimate of the weighted average cost of capital has been used 
for each cash-generating unit.
 
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
Financial statements
Cranswick plc Annual Report & Accounts 2025
172
Cranswick plc Annual Report & Accounts 2025
173

10. Intangible Assets (continued)
The recoverable amount of each CGU would equal its carrying amount if the key assumptions were to change as follows:
Cash generating units
Budgeted gross 
margin (£’m)
Other operating 
costs (£’m)
Pre-tax discount 
rate (%)
Fresh Pork and Livestock
(15%)
21%
20%
Cooked Meats
(8%)
9%
11%
Continental Fine Foods
(9%)
12%
8%
Premium Cooked Poultry
(7%)
9%
10%
Fresh Chicken
(15%)
24%
19%
Other
(9%)
12%
15%
The Directors and management have considered and assessed reasonably possible changes for other key assumptions and have not identified any 
instances that could cause the carrying amount of any of the above listed CGUs to exceed its recoverable amount. Assumptions and projections are 
updated on an annual basis.
11. Property, Plant and Equipment
Freehold land 
and buildings 
£’m
Plant, 
equipment and 
vehicles 
£’m
Assets in the 
course of 
construction 
£’m
Total 
£’m
Cost
At 26 March 2023
272.3
486.8
27.0
786.1
Additions
6.6
35.8
49.0
91.4
Acquired on acquisition
22.7
8.0
–
30.7
Transfers between categories
7.4
22.1
(29.5)
–
Disposals
(0.6)
(21.1)
–
(21.7)
At 30 March 2024
308.4
531.6
46.5
886.5
Additions
15.1
26.6
95.7
137.4
Acquired on acquisition
17.1
3.0
–
20.1
Transfers between categories
10.7
41.0
(51.7)
–
Disposals
(3.5)
(24.4)
–
(27.9)
At 29 March 2025
347.8
577.8
90.5
1,016.1
Depreciation
At 26 March 2023
50.5
271.5
–
322.0
Charge for the year
11.0
54.5
–
65.5
Relating to disposals
(0.6)
(19.3)
–
(19.9)
At 30 March 2024
60.9
306.7
–
367.6
Charge for the year
11.6
56.5
–
68.1
Relating to disposals
(3.2)
(21.8)
–
(25.0)
At 29 March 2025
69.3
341.4
–
410.7
Net book amounts
At 25 March 2023
221.8
215.3
27.0
464.1
At 30 March 2024
247.5
224.9
46.5
518.9
At 29 March 2025
278.5
236.4
90.5
605.4
Included in freehold land and buildings is land with a cost of £50.1 million (2024: £35.4 million), which is not depreciated. 
Cost includes £1.9 million (2024: £1.9 million) in respect of capitalised interest. Interest of £nil was capitalised during the year (2024: £0.3 million).
NOTES TO THE ACCOUNTS
CONTINUED
12. Right-of-use Assets
Amounts recognised in the balance sheet
The balance sheet shows the following amounts relating to leases:
Land and 
buildings 
£’m
Plant, equipment 
and vehicles 
£’m
Total 
£’m
Cost
At 26 March 2023
107.5
8.8
116.3
Acquired on acquisition
1.4
–
1.4
Additions
26.9
7.7
34.6
Disposals
(11.8)
(2.8)
(14.6)
At 30 March 2024
124.0
13.7
137.7
Acquired on acquisition
4.4
–
4.4
Additions
10.2
5.1
15.3
Modifications
30.1
–
30.1
Disposals
(4.0)
(3.0)
(7.0)
At 29 March 2025
164.7
15.8
180.5
Depreciation
At 26 March 2023
34.7
5.3
40.0
Charge for the year
13.3
2.9
16.2
Relating to disposals
(8.1)
(2.8)
(10.9)
At 30 March 2024
39.9
5.4
45.3
Charge for the year
14.5
3.7
18.2
Relating to disposals
(3.7)
(3.0)
(6.7)
At 29 March 2025
50.7
6.1
56.8
Net book amounts
At 25 March 2023
72.8
3.5
76.3
At 30 March 2024
84.1
8.3
92.4
At 29 March 2025
114.0
9.7
123.7
2025 
£’m
2024 
£’m
Lease liabilities:
  
  
Current 
16.4
17.3
Non-current 
116.3
82.1
132.7
99.4

Amounts recognised in the Income Statement 
The Income Statement shows the following amounts relating to leases:
2025 
£’m
2024 
£’m
Depreciation charge on right-of-use assets:
  
  
Land and buildings
14.5
13.3
Plant, equipment and vehicles
3.7
2.9
18.2
16.2
Interest expense (included in finance costs)
6.0
3.6
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
Financial statements
Cranswick plc Annual Report & Accounts 2025
174
Cranswick plc Annual Report & Accounts 2025
175

13. Acquisitions 
i) J.S.R. Genetics Limited
On 20 January 2025, the Group acquired 100 per cent of the issued share capital of J.S.R. Genetics Limited and its subsidiary JSR Pyramid Limited, 
which combined are a pig production and genetics business based in East Yorkshire, for cash consideration of £14.4 million.
The acquisition is in line with the Group’s focus on increasing self-sufficiency in British pigs.
The acquisition has been accounted for as a business combination using the acquisition method of accounting in accordance with IFRS 3 Business 
Combinations and consequently the assets acquired, and liabilities assumed, have been recorded by the Group at fair value, with an excess purchase 
price over the fair value of the identifiable assets and liabilities being recognised as goodwill.
The following table sets out the provisional fair values of the identifiable assets and liabilities acquired by the Group in relation to J.S.R. Genetics Limited 
and its subsidiary.
Provisional fair 
value 
£’m
Net assets acquired:
Property, plant and equipment 
 18.6 
Right-of-use assets
 4.4 
Biological assets
 6.6 
Inventories
 0.3 
Trade and other receivables
 1.9 
Bank and cash balances
(5.3)
Trade and other payables 
(8.5)
Income tax payable
(0.3)
Lease liabilities
(4.4)
Deferred tax liability 
(0.8)
 12.5 
Goodwill arising on acquisition 
1.9
Total consideration 
 14.4 
Satisfied by:
  
Initial cash consideration 
 14.2 
Deferred consideration
 0.2 
 14.4 
Net cash outflow arising on acquisition:
Cash consideration paid
 14.2 
Cash and cash equivalents acquired
 5.3 
19.5
The fair values on acquisition are provisional pending finalisation of the completion accounts and will be finalised within twelve months of the 
acquisition date.
The fair value of trade and other receivables acquired is the same as the gross contractual amounts. All of the trade and other receivables acquired are 
expected to be collected in full.
No customer relationship intangible asset has been recognised as the acquisition was undertaken in line with the Group’s focus on increasing self-
sufficiency in British pigs. There are no trademarks linked to J.S.R. Genetics Limited or its subsidiary.
Included in the £1.9 million of goodwill recognised above are certain intangible assets that cannot be individually separated from the acquiree and 
reliably measured due to their nature. These items include the expected value of synergies and an assembled workforce.
Transaction costs in relation to the acquisition of £0.5 million have been expensed within administrative expenses.
From the date of acquisition to 29 March 2025, the external revenue of J.S.R. Genetics Limited and its subsidiary combined was £3.8 million and the 
combined net profit after tax was £0.3 million.
Had the acquisition taken place at the beginning of the financial year, Group revenue would have been £2,738.5 million, and Group profit after tax would 
have been £135.4 million.
In addition to the cash consideration of £14.4 million, the Group immediately paid a further £7.0 million consisting of £5.3 million bank overdraft and 
£1.7 million other payables settled on acquisition. There is also a further £2.2 million other payables due to the previous owner and related parties 
payable post-acquisition upon finalisation of certain property related conditions.
NOTES TO THE ACCOUNTS
CONTINUED
13. Acquisitions (continued)
ii) Piggy Green Limited and Fornham Pigs Limited
On 28 June 2024, the Group acquired 100 per cent of the issued share capital of Piggy Green Limited and Fornham Pigs Limited, both of which are 
outdoor pig breeders based in East Anglia, for cash consideration of £4.0 million.
The acquisition is in line with the Group’s focus on increasing self-sufficiency in British pigs.
The acquisition has been accounted for as a business combination using the acquisition method of accounting in accordance with IFRS 3 Business 
Combinations and consequently the assets acquired, and liabilities assumed, have been recorded by the Group at fair value, with an excess purchase 
price over the fair value of the identifiable assets and liabilities being recognised as goodwill.
The following table sets out the provisional fair values of the identifiable assets and liabilities acquired by the Group in relation to Piggy Green Limited 
and Fornham Pigs Limited.
Provisional fair 
value 
£’m
Net assets acquired:
Property, plant and equipment 
 1.5 
Biological assets
 1.3 
Inventories
 0.1 
Trade and other receivables
 0.9 
Bank and cash balances
 0.2 
Trade and other payables 
(0.4)
Deferred tax liability 
(0.3)
 3.3 
Goodwill arising on acquisition 
0.7
Total consideration 
 4.0 
Satisfied by:
  
Initial cash consideration 
 3.8 
Deferred consideration
 0.2 
 4.0 
Net cash outflow arising on acquisition:
Cash consideration paid
 3.8 
Cash and cash equivalents acquired
(0.2)
3.6
The fair values on acquisition are provisional pending finalisation of the completion accounts and will be finalised within twelve months of the 
acquisition date.
The fair value of trade and other receivables acquired is the same as the gross contractual amounts. All of the trade and other receivables acquired are 
expected to be collected in full.
No customer relationship intangible asset has been recognised as the acquisition was undertaken in line with the Group’s focus on increasing self-
sufficiency in British pigs. There are no trademarks linked to Piggy Green Limited or Fornham Pigs Limited.
Included in the £0.7 million of goodwill recognised above are certain intangible assets that cannot be individually separated from the acquiree and 
reliably measured due to their nature. These items include the expected value of synergies and an assembled workforce.
Transaction costs in relation to the acquisition of £0.2 million have been expensed within administrative expenses.
From the date of acquisition to 29 March 2025, the external revenue of Piggy Green Limited and Fornham Pigs Limited combined was £0.2 million and 
the combined net profit after tax was less than £0.1 million.
Had the acquisition taken place at the beginning of the financial year, Group revenue would have been £2,723.5 million with no change to Group profit 
after tax.
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
Financial statements
Cranswick plc Annual Report & Accounts 2025
176
Cranswick plc Annual Report & Accounts 2025
177

13. Acquisitions (continued)
iii) Froch Foods Limited
On 19 January 2024, the Group acquired 100 per cent of the share capital of a holding entity Froch Foods Holding Limited and its subsidiary Froch 
Foods Limited, an added value processor of predominantly pork and poultry related products, together with associated leasehold buildings, for cash 
consideration of £9.7 million.
The acquisition is complementary to the Group’s existing bacon and cooked meats production capabilities.
The acquisition has been accounted for as a business combination using the acquisition method of accounting in accordance with IFRS 3 Business 
Combinations and consequently the assets acquired, and liabilities assumed, have been recorded by the Group at fair value, with an excess purchase 
price over the fair value of the identifiable asset and liabilities being recognised as goodwill.
The following table sets out the fair values of the identifiable assets and liabilities acquired by the Group in relation to Froch Foods Limited.
Fair value  
£’m
Net assets acquired:
Property, plant and equipment 
 8.0 
Right-of-use assets
 1.4 
Customer relationships
 5.0 
Trade and other receivables
 0.7 
Bank and cash balances
 1.6 
Bank loans
(1.7)
Trade and other payables 
(4.2)
Lease liabilities
(1.4)
Provisions
(0.6)
Deferred tax liability 
(1.7)
 7.1 
Goodwill arising on acquisition 
 2.6 
Total consideration 
 9.7 
Satisfied by:
Initial cash consideration 
 9.4 
Deferred consideration
 0.3 
 9.7 
Net cash outflow arising on acquisition:
Cash consideration paid
 9.4 
Cash and cash equivalents acquired
(1.6)
7.8
Following management’s assessment, the Group recognised a customer relationship intangible asset of £5.0 million. No further intangible assets 
were identified.
Included in the £2.6 million of goodwill recognised above are certain intangible assets that cannot be individually separated from the acquiree and 
reliably measured due to their nature. These items include the expected value of synergies and an assembled workforce.
Transaction costs in relation to the acquisition of £0.3 million have been expensed within administrative expenses in the prior year.
From the date of acquisition to 30 March 2024, the external revenue of Froch Foods Limited was £1.3 million and the business contributed net profit 
after tax of £0.1 million to the Group. 
Had the acquisition taken place at the beginning of the financial year, Group revenue would have been £2,604.9 million, and Group profit after tax would 
have been £114.6 million.
In addition to the net cash outflow on acquisition of £7.8 million, the Group immediately paid a further £5.5 million consisting of a £1.7 million bank loan 
and £3.8 million other payables settled on acquisition.
NOTES TO THE ACCOUNTS
CONTINUED
13. Acquisitions (continued)
iv) Elsham Linc Limited
On 4 August 2023, the Group acquired 100 per cent of the issued share capital of Elsham Linc Limited, a commercial pig farming enterprise operating 
from numerous sites predominately across North Lincolnshire and the Humber, for cash consideration of £11.6 million.
The acquisition is in line with the Group’s focus on increasing self-sufficiency in British pigs.
The acquisition has been accounted for as a business combination using the acquisition method of accounting in accordance with IFRS 3 Business 
Combinations and consequently the assets acquired, and liabilities assumed, have been recorded by the Group at fair value, with an excess purchase 
price over the fair value of the identifiable asset and liabilities being recognised as goodwill.
The following table sets out the fair values of the identifiable assets and liabilities acquired by the Group in relation to Elsham Linc Limited.
Fair value  
£’m
Net assets acquired:
Property, plant and equipment 
 22.7 
Investment in joint venture
 0.4 
Biological assets
 7.5 
Inventories
 1.0 
Trade and other receivables
 2.3 
Bank and cash balances
(3.1)
Bank loans
(4.8)
Trade and other payables 
(16.9)
Deferred tax liability 
(0.6)
 8.5 
Goodwill arising on acquisition 
3.1
Total consideration 
 11.6 
Satisfied by:
Initial cash consideration 
 10.5 
Deferred consideration
 1.1 
 11.6 
Net cash outflow arising on acquisition:
Cash consideration paid
 11.6 
Cash and cash equivalents acquired
 3.1 
14.7
The deferred consideration of £1.1 million was settled within the prior year. No further amounts payable are recognised at the year end.
Following management’s assessment, no customer relationship intangibles have been recognised and there are no trademarks linked to Elsham 
Linc Limited.
Included in the £3.1 million of goodwill recognised above are certain intangible assets that cannot be individually separated from the acquiree and 
reliably measured due to their nature. These items include the expected value of synergies and an assembled workforce.	
	
	
Transaction costs in relation to the acquisition of £0.3 million have been expensed within administrative expenses in the prior year.
From the date of acquisition to 30 March 2024, the external revenue of Elsham Linc Limited was £4.7 million and the business contributed net profit 
after tax of £1.5 million to the Group. The share of profit in the joint venture from the date of acquisition was £0.4 million. 
Had the acquisition taken place at the beginning of the prior financial year, Group revenue would have been £2,611.5 million, and Group profit after tax 
would have been £113.7 million.
In addition to the cash consideration paid of £11.6 million, the Group immediately paid a further £21.2 million consisting of a £3.1 million bank overdraft, 
£4.8 million bank loan, £9.1 million for property, plant and equipment acquired (which is included within trade and other payables of the identifiable 
liabilities of Elsham Linc Limited) and £4.2 million other payables settled on acquisition.	
	
	
	
	
	
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
Financial statements
Cranswick plc Annual Report & Accounts 2025
178
Cranswick plc Annual Report & Accounts 2025
179

13. Acquisitions (continued)
v) Financial asset investment – BIA Analytical Ltd
 On 22 September 2023, the Group acquired 2.90 per cent of the ordinary share capital of BIA Analytical Ltd, a lab-based authenticity testing business, 
for £0.1 million. BIA Analytical is registered in Northern Ireland, company number NI657772.
vi) Deferred and Contingent Consideration
The Sale and Purchase agreements for Atlantica UK Limited and Ramona’s Kitchen Limited included deferred contingent consideration payable in cash 
to the previous owners based on the performance of the businesses in the period to 30 June 2024.
The fair value of the contingent consideration on acquisition was estimated at £2.7 million by calculating the present value of the future expected 
cashflows. During the period, the Atlantica deferred contingent consideration was finalised, resulting in a cash payment of £0.6 million with £0.1 million 
being released to the Group Income Statement, and payment of £1.0 million of the Ramona’s Kitchen Limited deferred contingent consideration was 
made in addition to the £1.0 million paid in the prior year.
The Sale and Purchase agreement for Froch Foods Holdings Limited included deferred consideration payable in cash to the previous owners based on 
the finalisation of the completion accounts. The estimated amount payable was £0.4 million. Following the finalisation of the completion accounts, the 
deferred consideration was reduced by £0.1 million and a cash payment of £0.3 million was made in the period.
The Sale and Purchase agreements for Piggy Green Limited and Fornham Pigs Holdings Limited included deferred consideration payable in cash to the 
previous owners based on the finalisation of certain contractual arrangements. The amount payable is estimated at £0.2 million and due for payment 
within the next year.
14. Investment in joint venture
2025 
£’m
2024 
£’m
Share of net assets
–
0.8
Total interests in joint venture
–
0.8
The Group had one joint venture (50 per cent interest), Mere Pigs, whose principal activity was commercial pig farming. The joint venture was dissolved 
in October 2024, leaving the Group with no joint ventures at the year end. Upon dissolution, the joint venture distributed its assets to its 
controlling parties.
The following table summarises financial information for the joint venture. Unless specifically indicated, this information represents 100 per cent of the 
joint venture before intercompany eliminations.
£’m
Investment as at 30 March 2024
0.8
Revenue
1.9
Interest expense
–
Income tax expense
–
Profit for the period
0.4
Group share of profit
0.2
Cash distributions received from joint venture
(0.2)
Distribution of assets other than cash upon dissolution
(0.8)
Investment as at 29 March 2025
–
NOTES TO THE ACCOUNTS
CONTINUED
15. Biological Assets
The Group’s biological assets consist of pigs in the form of breeding sows (classified as non-current assets) and their progeny for processing within 
the Group and externally (classified as current assets) and chickens in the form of breeder stocks (classified as non-current assets) and their progeny 
for processing within the Group and externally (classified as current assets).
Reconciliation of carrying amounts of livestock:
Pigs 
£’m
Chickens 
£’m
Total 
£’m
At 26 March 2023
68.6
10.5
79.1
Increase due to purchases
29.7
17.6
47.3
Increase due to acquisition 
7.5
–
7.5
Decrease attributable to harvest
(298.5)
(196.8)
(495.3)
Decreases attributable to sales
(6.8)
(1.5)
(8.3)
Changes in fair value less estimated costs to sell 
278.6
181.2
459.8
At 30 March 2024
79.1
11.0
90.1
Increase due to purchases
23.2
18.9
42.1
Increase due to acquisition 
7.9
–
7.9
Increase due to dissolution of joint venture
0.5
–
0.5
Decrease attributable to harvest
(327.6)
(212.0)
(539.6)
Decreases attributable to sales
(6.8)
(0.7)
(7.5)
Changes in fair value less estimated costs to sell 
308.2
194.4
502.6
At 29 March 2025
84.5
11.6
96.1
2025 
£’m
2024 
£’m
Non-current biological assets:
  
Pigs
3.8
5.7
Chickens
0.5
0.7
4.3
6.4
Current biological assets:
Pigs
80.7
73.4
Chickens
11.1
10.3
91.8
83.7
2025 
£’m
2024 
£’m
Net IAS 41 valuation movement on biological assets*
Changes in fair value of biological assets
502.6
459.8
Biological assets transferred to cost of sales
(513.7)
(457.6)
(11.1)
2.2

*	 This represents the difference between operating profit prepared under IAS 41 and operating profit prepared under historical cost accounting, which forms part of the reconciliation to adjusted 
operating profit.
The Group’s biological assets are measured using Level 2 and Level 3 of the fair value hierarchy. 
Quoted (unadjusted) prices in an active market are no longer available for sucklers and weaners. The Group’s valuation model for sucklers and weaners 
is, therefore, a function of the UK Standard Pig Price (‘SPP’) for finished pigs since historic data suggests that prices for sucklers, weaners and finished 
pigs were strongly correlated. The derived prices for sucklers and weaners are then adjusted to reflect the growth of the pigs through a straight-line 
interpolation based on age, to provide a value for the pigs at a particular stage of growth. As suckler and weaner prices are no longer observable in the 
market, management concludes these prices fall within Level 3 of the fair value hierarchy. 
The Group’s valuation model for finished pigs utilises quoted (unadjusted) prices in an active market: the UK Standard Pig Price (‘SPP’). The prices are 
then adjusted to reflect the growth of the animals through straight-line interpolation between weaner to finished pig to provide a value for the pigs at 
a particular stage of growth. As the weaner price used in the straight-line interpolation for finished pigs is not observable in the market, management 
concludes these prices fall within Level 3 of the fair value hierarchy.
The valuation for broiler birds uses recent transaction prices at various stages of development. The prices are then adjusted to reflect the growth of the 
birds through interpolation between the transaction prices. The valuation of breeder chickens is based on recent transactions for similar assets and, 
therefore, it is also classified as Level 2 in the fair value hierarchy.
The valuation of sows, boars, artificial insemination boars (‘AI boars’) and breeder chickens is based on recent transactions for similar assets and 
therefore, is also classified as Level 2 in the fair value hierarchy.
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
Financial statements
Cranswick plc Annual Report & Accounts 2025
180
Cranswick plc Annual Report & Accounts 2025
181

15. Biological Assets (continued)
The main assumptions used in relation to the valuation are growth and mortality rates of chickens and a market price for sucklers and weaners.
Additional information:
2025 
Number
2024 
Number
Quantities at year end:
Breeding sows (Bearer biological assets)
80,785
71,237
AI Boars
281
–
Boars
1,486
1,315
Pigs (Consumable biological assets)
912,565
755,051
Breeder chickens (Bearer biological assets)
472,216
441,050
Broiler chickens (Consumable biological assets)
5,325,657
6,007,274
Number of pigs produced in the year
1,797,836
1,570,358
Number of chickens produced in the year 
73,582,499
61,985,710
16. Inventories
2025 
£’m
2024 
£’m
Raw materials and work in progress
76.8
70.7
Finished goods and goods for resale
33.6
28.1
Packaging and consumables
16.5
14.9
126.9
113.7
Inventories are shown net of any provision for slow-moving or obsolete inventory. As at 29 March 2025, the provision against inventory was £9.9 million 
(2024: £6.4 million).
The change in the presentation of inventory balances includes a transfer of £16.5 million (2024: £14.9 million) from the ‘Finished goods and goods for 
resale’ category to ‘packaging and consumables’, in order to aid users’ understanding of the accounts.
17. Trade and Other Receivables
2025 
£’m
2024 
£’m
Financial assets:
Trade receivables
317.1
295.0
Other receivables
23.0
15.7
340.1
310.7
Non-financial assets:
Prepayments 
14.9
14.6
355.0
325.3
The above assets are carried at amortised cost. As at 29 March 2025 and 30 March 2024, the analysis of trade receivables that were past due was 
as follows:	
Trade  
receivables
Of which:  
Not due 
Past due in the following periods
£’m
£’m
Less than 30 
days 
£’m
Between 30 and 
60 days 
£’m
More than 60 
days 
£’m
2025
317.1
270.6
43.5
2.4
0.6
2024
295.0
255.4
37.2
1.3
1.1
Trade receivables are non-interest-bearing and are generally on 30 to 60 day terms and are shown net of any provision for impairment. The provision 
is calculated by reviewing the lifetime expected credit losses (‘ECL’) using both historic and forward-looking data. Balances are written off when the 
probability of recovery is assessed as being remote. The loss rates used in the current year range from 0.03 per cent to 1.03 per cent and in the prior 
year range from 0.0 per cent to 0.08 per cent. The uncertainty around the ability of non-retail customers to pay has been impacted by inflationary 
pressures and the current level of economic uncertainty in the current year and prior year has been incorporated into the expected future loss rates. 
NOTES TO THE ACCOUNTS
CONTINUED
17. Trade and Other Receivables (continued)
As at 29 March 2025, the provision for impairment of trade receivables was £2.6 million (2024: £2.7 million), of which £1.8 million (2024: £2.0 million) 
resulted from ECL calculations referred to above.
Movements in the provision for impairment of receivables were as follows:
£’m
Bad debt provision:
At 26 March 2023
2.5
Provided in the year 
0.7
Released 
(0.4)
Utilised
(0.1)
At 30 March 2024
2.7
Provided in the year 
0.6
Released 
(0.6)
Utilised
(0.1)
At 29 March 2025
2.6
There are no bad debt provisions against other receivables.
18. Other Financial Assets
2025 
£’m
2024 
£’m
Current:
Forward currency contracts
0.3
–
0.3
–
19.	Trade and Other Payables
2025 
£’m
2024 
£’m
Current:
  
  
Trade payables
191.4
180.0
Tax and social security
15.9
11.1
Other creditors
24.1
19.8
Commercial accruals*
21.0
18.5
Other accruals
75.3
80.2
Deferred income – Government grants
0.4
0.4
328.1
310.0
Non-current:
Deferred income — Government grants
0.5
0.9
* 	 See breakdown below.
Government grants received relate to Regional Growth Fund, Rural Development Programme for England, Rural Payments Agency and Business 
Investment Scheme payments. The amounts received have been used for slurry acidification and to fund fixed asset investment with the objective 
of creating and safeguarding jobs at the Group’s facilities.
Commercial accruals consist of:
Volume rebates 
and similar 
allowances 
£’m
Advertising and 
marketing 
contributions 
£’m
Total 
£’m
At 25 March 2023
10.4
2.4
12.8
Charged to Income Statement 
22.3
6.9
29.2
Paid
(16.8)
(6.7)
(23.5)
At 30 March 2024
15.9
2.6
18.5
Charged to Income Statement 
22.8
10.7
33.5
Paid
(22.5)
(8.5)
(31.0)
At 29 March 2025
16.2
4.8
21.0
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
Financial statements
Cranswick plc Annual Report & Accounts 2025
182
Cranswick plc Annual Report & Accounts 2025
183

20. Other Financial Liabilities
2025 
£’m
2024 
£’m
Current:
Forward currency contracts
–
0.2
Deferred and contingent consideration (Note 13)
0.3
2.1
0.3
2.3
Non-current:
Amounts outstanding under revolving credit facility
46.0
28.0
Unamortised issue costs
(0.4)
(0.9)
45.6
27.1
2025 
£’m
2024 
£’m
Movement on hedging instruments:
Gains/(losses) arising in the year
0.3
(0.1)
Reclassification adjustment for gains/(losses) included in the income statement
0.1
(0.1)
0.4
(0.2)
All financial liabilities are carried at amortised cost, except for forward currency contracts and contingent consideration, which are carried at fair value.
Forward currency contracts are used to hedge a proportion of anticipated purchases denominated in foreign currencies and held at fair value in the 
balance sheet. To the extent that these forward contracts represent effective hedges, movements in fair value are taken directly to other comprehensive 
income and are then reclassified through the income statement in the period, during which the hedged item impacts the income statement. 
A description of amounts and maturities is contained in Note 22.
Movements on hedged foreign currency contracts are subsequently reclassified through cost of sales.
Banking facility
On 22 November 2021, the Group successfully refinanced its banking facility. The sustainability-linked agreement is unsecured and with an initial period 
agreed to November 2025. The facility was successfully extended, shortly after the 2022 period end, for a further year, through to November 2026. 
The facility comprises a revolving credit facility of £250 million, including a committed overdraft of £20 million. It also includes the option to access a 
further £50 million on the same terms at any point during the term of the agreement. The base margin of the facility is linked to the total Scope 1 and 
Scope 2 emissions (location-based), energy intensity, and water intensity excluding farms metrics, which are subject to a limited assurance review 
by PwC.
£nil (2024: £nil) of the overdraft facility was utilised at 29 March 2025. Interest on the overdraft is payable at a margin over base rate. £46.0 million 
(2024: £28.0 million) of the revolving credit facility was utilised as at 29 March 2025. Interest on the revolving credit facility is payable at a margin over 
the sterling overnight index rate (‘SONIA’).
The arrangement fees of £2.2 million (2024: £2.2 million) are being amortised over the period of the facility.
The maturity profile of bank loans is as follows:
2025 
£’m
2024 
£’m
In one year or less
–
–
Between one year and two years
46.0
–
Between two and five years
–
28.0
46.0
28.0
Unamortised issue costs
(0.4)
(0.9)
45.6
27.1
The bank facility for the current year was unsecured and subject to interest cover and adjusted leverage covenants. Interest cover (which is required to 
be greater than 3x covered) is calculated as Adjusted EBITDA divided by Net finance costs and was 110.2x at 29 March 2025. Adjusted leverage (which 
is required to be less than 3x covered) is calculated as net debt divided by Adjusted EBITDA and was 0.14x at 29 March 2025. Both covenants are 
calculated excluding IFRS 16 Leases.
The bank facility for the prior year was unsecured and subject to interest cover and adjusted leverage covenants. Interest cover (which is required to be 
greater than 3x covered) is calculated as Adjusted EBITDA divided by Net finance costs and was 56.6x at 30 March 2024. Adjusted leverage (which is 
required to be less than 3x covered) is calculated as net debt divided by Adjusted EBITDA and was 0.0x at 30 March 2024. Both covenants are 
calculated excluding IFRS 16 Leases.
NOTES TO THE ACCOUNTS
CONTINUED
21.	Provisions
Lease provisions 
£’m
Other 
£’m
Total provisions 
£’m
At 31 March 2024
3.6
0.8
4.4
Created
0.7
–
0.7
Utilised
(0.7)
(0.1)
(0.8)
Released
(0.2)
–
(0.2)
At 29 March 2025
3.4
0.7
4.1
Analysed as:
2025 
£’m
2024 
£’m
Current liabilities
2.4
1.8
Non-current liabilities
1.7
2.6
4.1
4.4
Lease provisions are held against dilapidation obligations on leased properties. These provisions are expected to be utilised over the next five years.
22. Financial Instruments
An explanation of the Group’s financial instruments risk management strategy is set out on page 144 in the Directors’ Report.
Biological asset
To provide an indication about the reliability of the inputs used in determining fair value, the Group has classified its non-financial assets and liabilities 
into the three levels prescribed under the accounting standards:	
Level 1 
£’m
Level 2 
£’m
Level 3 
£’m
Total 
£’m
At 29 March 2025
Breeding sows (Bearer biological assets)
–
6.5
–
6.5
Boars
–
0.2
–
0.2
AI Boars
–
1.3
–
1.3
Finished pigs (Consumable biological assets)
–
–
56.1
56.1
Sucklers and weaners (Consumable biological assets)
–
–
20.4
20.4
Breeder chickens (Bearer biological assets)
–
2.8
–
2.8
Eggs
–
0.7
–
0.7
Broiler chickens (Consumable biological assets)
–
8.1
–
8.1
Total biological assets
–
19.6
76.5
96.1
Level 1 
£’m
Level 2 
£’m
Level 3 
£’m
‘Total 
£’m
At 30 March 2024
Breeding sows (Bearer biological assets)
–
12.2
–
12.2
Boars
–
0.2
–
0.2
Finished pigs (Consumable biological assets)
–
–
49.9
49.9
Sucklers and weaners (Consumable biological assets)
–
–
16.9
16.9
Breeder chickens (Bearer biological assets)
–
2.2
–
2.2
Eggs
–
0.5
–
0.5
Broiler chickens (Consumable biological assets)
–
8.2
–
8.2
Total biological assets
–
23.3
66.8
90.1
For pigs, in 2022, there was a change in available external data from AHDB in respect of suckler and weaner pig prices. As a result, management have 
used historic data and applied a correlation with the current UK standard pig price. There was no change in underlying methodology applied, however as 
these suckler and weaner prices were no longer observable in the market, management considers that this causes the valuation to move into Level 3 of 
the fair value hierarchy. Having considered the sensitivities in key inputs to suckler and weaner valuations, management considers that reasonable 
sensitivities would not result in a material impact on the fair value. There have been no further changes in the current year.
The prior year Level 2 value has been updated to include eggs (£0.5 million).
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
Financial statements
Cranswick plc Annual Report & Accounts 2025
184
Cranswick plc Annual Report & Accounts 2025
185

22. Financial Instruments (continued)
The Group’s valuation model for finished pigs utilises quoted (unadjusted) prices in an active market: the UK Standard Pig Price (‘SPP’). The prices are 
then adjusted to reflect the growth of the animals through straight-line interpolation between weaner to finished pig to provide a value for the pigs at a 
particular stage of growth. As the weaner price used in the straight-line interpolation for finished pigs is no longer observable in the market, 
management concludes these prices fall within Level 3 of the fair value hierarchy.
Reconciliation of carrying amounts of fair value Level 3 livestock:
£’m
At 30 March 2024
66.8
Increase due to purchases
16.6
Increase due to acquisition 
5.9
Decrease attributable to harvest
(324.5)
Decreases attributable to sales
(5.1)
Changes in fair value less estimated costs to sell 
316.8
At 29 March 2025
76.5
The (losses)/gains recognised in relation to the sucklers, weaners and finished pigs are as follows:
2025 
£’m
2024 
£’m
Net total (losses)/gains for the period recognised in profit or loss under ‘Change in fair value of biological assets’
(3.6)
6.4
Net change in unrealised gains for the period recognised in profit or loss attributable to sucklers, weaners and finishers 
held at the end of the reporting period
2.0
6.7
The following table summarises the quantitative information about the significant unobservable inputs used in the fair value measurements of the 
weaners, sucklers and finishers. 
Fair value
Range of inputs
Relationship of unobservable 
inputs to fair value
Description
2025 
£’m
2024 
£’m
Unobservable 
inputs
2025 
£
2024 
£
Weaners and sucklers
20.4
16.9
Suckler price
49.98 – 51.98
51.98 – 55.40 The higher the market price, 
the higher the fair value. 
Weaner price
58.84 – 61.20
56.70 – 64.69
Finished pigs
56.1
49.9
Finisher price
169.85– 203.58
182.83 – 215.19
Increase/decrease in basis points
Effect on profit before tax  
£’m
2025
2024
Weaners, sucklers and finishers
+1,000
3.2
2.8
-1,000
(3.2)
(2.8)
If the sensitivities in the table above moved by 10 per cent, the fair value of the sucklers and weaners as well as finished pigs would move by £3.2 million. 
There is no material impact on the Group.
Valuation processes
The valuation approach of the Group’s biological assets as well as the final results are discussed at the Group’s Audit Committee alongside any key 
judgements made during year end and interim reporting. This also entails a discussion and analysis of any changes in Level 2 and Level 3 fair values. 
The main Level 3 inputs used by the Group are derived by applying a correlation with the current UK Standard Pig Price.
Interest rate risk profile of financial assets and liabilities
The interest rate profile of the interest-earning financial assets and interest-bearing liabilities of the Group as at 29 March 2025 and their weighted 
average interest rates is set out below.
As at 29 March 2025
Fixed interest
Weighted average effective 
interest rate 
%
Total 
£’m
At floating 
interest rates 
£’m
1 year or less 
£’m
1–2 years 
£’m
2–3 years 
£’m
Financial liabilities: 
Revolving credit facility
5.9%
(46.0)
(46.0)
–
–
–
Financial assets:
Cash at bank
0.0%
5.9
5.9
–
–
–
(40.1)
(40.1)
–
–
–
NOTES TO THE ACCOUNTS
CONTINUED
22. Financial Instruments (continued)
As at 30 March 2024
Fixed interest
Weighted average effective 
interest rate 
%
Total 
£’m
At floating 
interest rates 
£’m
1 year or less 
£’m
1–2 years 
£’m
2–3 years 
£’m
Financial liabilities: 
Revolving credit facility
6.0%
(28.0)
(28.0)
–
–
–
Financial assets:
Cash at bank
0.0%
27.0
27.0
–
–
–
(1.0)
(1.0)
–
–
–
The maturity profile of bank loans is set out in Note 20.
Currency profile
The Group’s financial assets at 29 March 2025 include Sterling denominated cash balances of £4.4 million (2024: £20.5 million), Euro £1.2 million 
(2024: £6.2 million), and US Dollar £0.3 million (2024: £0.3 million) all of which are held in the UK. The proportion of the Group’s net assets denominated 
in foreign currencies is immaterial. The Group’s other financial assets and liabilities are denominated in Sterling.
Credit risk
The Group makes a significant proportion of its sales to the major UK supermarket groups, which correspondingly represent a significant proportion of 
the Group’s trade receivables at any one time. Based on the financial strength of these customers, the Directors do not consider that the Group faces a 
significant credit risk in this regard. Debts with other customers, which represent a smaller proportion of the Group’s trade receivables, are considered 
to provide greater risk, particularly in the current economic climate. These debts are reviewed using lifetime expected credit losses considering both 
historic and forward looking data which then generates an expected loss rate and provision. All cash financial assets are held by UK financial institutions. 
The maximum credit exposure relating to financial assets is represented by their carrying values as at the balance sheet date.
Fair value hierarchy
The Group uses the following hierarchy for determining and disclosing the fair value of financial instruments by valuation technique:
Level 1: quoted (unadjusted) prices in active markets for identical assets or liabilities.
Level 2: other techniques for which all inputs which have a significant effect on the recorded fair value are observable, either directly or indirectly.
Level 3: techniques which use inputs which have a significant effect on the recorded fair value that are not based on observable market data.
Transfers between levels of the fair value hierarchy are deemed to have occurred at the end of the prior reporting period. The Group’s forward currency 
contracts are measured using Level 2 of the fair value hierarchy. The valuations are provided by the Group’s bankers from their proprietary valuation 
models and are based on mid-market levels as at close of business on the Group’s year end reporting date.
Contingent consideration is measured using Level 3 of the fair value hierarchy and relates to future amounts payable on acquisitions. Amounts payable 
are based on agreements within purchase contracts, management’s expectations of the future profitability of the acquired entity and the timings 
of payments.
Fair value of financial instruments
Fair value is the amount for which an asset could be exchanged, or a liability settled, between knowledgeable, willing parties on an arm’s length basis. 
The fair value of floating rate assets and liabilities is estimated to be equivalent to book value. All derivative financial instruments are shown in the 
balance sheet at fair value.
2025
2024
Book Value  
£’m
Fair Value 
£’m
Book Value  
£’m
Fair Value 
£’m
Forward currency contracts (asset)/liability (Note 18 and Note 20)
(0.3)
(0.3)
0.2
0.2
Contingent consideration (Note 13 and Note 20)
–
–
1.7
1.7
The book value of trade and other receivables, trade and other payables, cash balances, loans receivable, overdrafts and amounts outstanding under 
revolving credit facility equates to fair value for the Group.
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
Financial statements
Cranswick plc Annual Report & Accounts 2025
186
Cranswick plc Annual Report & Accounts 2025
187

22. Financial Instruments (continued)
Hedges
Financial instruments designated as cash flow hedges are held at fair value in the balance sheet. The Group hedges the following cash flows:
Forward contracts to hedge expected future purchases
The Group hedges a proportion of its near-term expected purchases denominated in overseas currencies. Where these hedges meet the hedge criteria 
of IFRS 9, changes in fair value are posted directly to other comprehensive income and subsequently reclassified through the income statement at the 
time that the hedged item affects profit or loss.
Currency
Amount
Maturities
Exchange rates
Fair Value 
£’m
Euros
€54.6m
31 Mar 2025 – 01 Dec 2025
1.17 – 1.21
(0.1)
US Dollar
$8.0m
7 April 2025 – 25 Jun 2025
1.23 – 1.30
(0.2)
These contracts were effective cash flow hedges under the criteria set out in IFRS 9 and therefore fair value gains and losses related to the contracts 
were recognised directly in other comprehensive income.
Interest rate risk
The following table demonstrates the sensitivity to a reasonably possible change in interest rates, with all other variables held constant, of the Group’s 
profit before tax (through the impact on floating rate borrowings). There is no material impact on the Group’s equity.
Currency derivatives have not been included in the sensitivity analysis below as they are not considered to be exposed to interest rate risk.
Increase/
decrease in basis 
points
Effect on profit 
before tax  
£’m
2025
Sterling
+100
(0.3)
-100
0.3
2024
Sterling
+100
(0.8)
-100
0.8
Liquidity risk
The tables below summarise the maturity profile of the Group’s financial liabilities at 29 March 2025 and 30 March 2024 based on contractual 
undiscounted payments:
As at 29 March 2025
Less than 1 year
£m
1–2 years 
£m
2–5 years
£m
‘Over 5 years 
£m
Total 
£m
Revolving credit facility 
  
–
46.0
–
–
 46.0 
Deferred and contingent consideration 
  
0.3
–
–
–
 0.3 
Trade and other payables
328.1
0.5
–
–
 328.6 
Lease liabilities
22.5
20.9
51.9
71.4
 166.7 
350.9
67.4
51.9
71.4
541.6
As at 30 March 2024
Less than 1 year
£m
1–2 years 
£m
2–5 years
£m
‘Over 5 years 
£m
Total 
£m
Revolving credit facility 
  
–
–
28.0
–
 28.0 
Deferred and contingent consideration 
  
2.1
–
–
–
 2.1 
Trade and other payables
310.0
0.6
0.3
–
 310.9 
Derivative Financial Instruments
0.2
–
–
–
 0.2 
Lease liabilities
19.5
18.0
42.5
34.7
 114.7 
331.8
18.6
70.8
34.7
455.9
The impact of liquidity risk on the Group is discussed in detail in the Directors’ Report on page 144.
Capital management
The primary objective of the Group’s capital management policy is to ensure that it maintains a strong credit rating and healthy capital ratios in order to 
support its business and maximise value for Shareholders and other stakeholders. The Group regards its Shareholders’ equity and net debt as its capital.
For further information see page 142 of the Directors’ Report. An analysis of the changes in net debt can be found in Note 27.
NOTES TO THE ACCOUNTS
CONTINUED
23.	Called-up Share Capital
Allotted, called-up and fully paid – Ordinary shares of 10 pence each:
2025 
Number
2024 
Number
2025 
£’m
2024 
£’m
At beginning of year
54,007,610
53,702,395
5.4
5.4
On exercise of share options
185,762
302,549
–
–
Deferred Bonus Plan
–
2,666
–
–
At end of year
54,193,372
54,007,610
5.4
5.4
During the course of the year, 185,762 ordinary shares were issued to employees exercising SAYE and LTIP options at prices between nil and 
2,899.0 pence.
Ordinary share capital of £41,395 is reserved for allotment under the Savings Related Share Options Schemes and Long-Term Incentive Plans (‘LTIP’). 
The options are exercisable as follows:
Number
Exercise price
Exercise period
Savings related
7,934
2,534p
March 2023 – October 2025
Savings related
25,083
2,800p
March 2024 – October 2026
Savings related
99,980
2,899p
March 2025 – October 2027
Savings related
273,100
2,498p
March 2026 – October 2028
LTIP
7,850
Nil
Until July 2033
24. Shares held in trust
The Shares held in trust reserve represents the cost of shares in Cranswick plc purchased in the market and held by the Cranswick Employee Benefit 
Trust (the ‘Trust’) to satisfy share awards under the Group’s Long-Term Incentive Plan and SAYE scheme. Shares held in trust are recorded at cost and 
deducted from equity.
The number of ordinary shares held by the Trust at 29 March 2025 was 775,565 (2024: 400,250) which represents 1.43 per cent (2024: 0.74 per cent) 
of total called-up share capital. No shares held in trust in Cranswick plc were cancelled during the periods presented.
Number of shares
Nominal value of share
Total reserve
2025 
Number
2024 
Number
2025 
£
2024 
£
2025 
£’m
2024 
£’m
At beginning of year
400,250
–
40,025
–
15.6
–
Shares acquired by Employee Benefit Trust
524,250
400,250
52,425
40,025
25.3
15.6
Transferred to beneficiaries of the share award schemes
(148,935)
–
(14,894)
–
(5.5)
–
At end of year
775,565
400,250
77,556
40,025
35.4
15.6
25. Share-based Payments
The Group operates three share option schemes, a revenue approved scheme (‘SAYE’), a Long-Term Incentive Plan (‘LTIP’) and a Buy As You Earn 
(‘BAYE’) share incentive plan, all of which are equity-settled. The total expense charged to the income statement during the year in relation to share-
based payments was £8.4 million (2024: £8.8 million).
Long-Term Incentive Plan (‘LTIP’)
During the course of the year, 248,272 options at nil cost were granted to Directors and Senior Executives, the share price at that time was £47.50. 
Details of the performance criteria relating to the LTIP scheme can be found in the Remuneration Committee Report on page 116. The maximum term 
of LTIP options is 10 years.
2025 
Number
2025 
WAEP (£)
2024 
Number
2024 
WAEP (£)
Outstanding at beginning of year
758,538
–
695,658
–
Granted during the year (i)
248,272
–
286,295
–
Lapsed during the year
(35,052)
–
(84,867)
–
Exercised during the year (ii)
(153,104)
–
(138,548)
–
Outstanding at end of year (iii)
818,654
–
758,538
–
Exercisable at end of year
18,494
–
11,749
–
i)	 The weighted average fair value of options granted during the year was £41.34 (2024: £21.00). The share options granted during the year were at £nil per share. The share price at the date of grant was 
£47.50 (2024: £32.46).
ii)	 The weighted average share price at the date of exercise for the options exercised was £46.11 (2024: £32.96). 
iii)	 For the share options outstanding as at 29 March 2025, the weighted average remaining contractual life is 8.20 years (2024: 8.36 years).
The exercise price for all options outstanding at the end of the year was £nil.
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
Financial statements
Cranswick plc Annual Report & Accounts 2025
188
Cranswick plc Annual Report & Accounts 2025
189

25. Share-based Payments (continued)
All Employee Share Option Scheme (‘SAYE’)
All employees are eligible to participate in the SAYE scheme if they are in employment with the Group on the relevant invitation date. The exercise price 
is equal to the market price of the shares less 20 per cent on the relevant date. The contractual life of the options is three or five years. The maximum 
term of SAYE options is 3.5 or 5.5 years.
The following table illustrates the number and weighted average exercise prices (‘WAEP’) of, and movements in, SAYE share options during the year:
2025 
Number
2025 
WAEP (£)
2024 
Number
2024 
WAEP (£)
Outstanding at beginning of year
893,923
28.08
898,138
26.58
Granted during the year (i)
311,367
39.78
288,842
31.27
Lapsed during the year
(86,409)
29.93
(127,815)
26.79
Exercised during the year (ii)
(167,450)
27.82
(165,242)
26.50
Outstanding at end of year (iii)
951,431
31.78
893,923
28.08
Exercisable at end of year
92,957
28.67
75,991
27.27
i)	 The share options granted during the year were at £39.78 (2024: £31.27), representing a 20 per cent discount on the price at the relevant date. The share price at the date of grant was £48.60 
(2024: £38.08).
ii)	 The weighted average share price at the date of exercise for the options exercised was £44.31 (2024: £37.21).
iii)	 For the share options outstanding as at 29 March 2025, the weighted average remaining contractual life is 1.86 years (2024: 2.51 years).
The weighted average fair value of options granted during the year was £13.47 (2024: £10.03). The range of exercise prices for options outstanding 
at the end of the year was £24.98–£39.78 (2024: £24.98–£31.27).
The fair value of the SAYE options has been estimated as at the date of grant using the Black—Scholes option pricing model, taking into account the 
terms and conditions upon which the options were granted. The LTIP equity settled options have been calculated using a Stochastic option pricing 
model for the TSR element, a Black—Scholes option pricing model for the EPS, ROCE, emissions, water intensity and energy intensity elements and 
Chaffe option pricing model for the holding period. The following table lists the inputs to the model used for the years ended 29 March 2025 and 
30 March 2024:
Measures
2025 LTIP
2025 SAYE
2024 LTIP
2024 SAYE
Dividend yield
0.00%
1.90%
2.35%
2.14%
Expected share price volatility
19.02%–20.90%
20.20%–23.78%
22.65%–22.93%
22.25%–25.35%
Risk-free interest rate 
3.64%–3.97%
4.21%–4.35%
4.67%–5.05%
3.32%–3.53%
Expected life of option
3 years
3.44–5.44 years
3 years
3.42–5.42 years
Exercise prices
£nil
£39.78
£nil
£31.27
The expected life of the options is based on historical data and is not necessarily indicative of exercise patterns that may occur. The expected volatility 
reflects the assumption that the historical volatility is indicative of future trends, which may not necessarily be the actual outcome.
The initial fair value of LTIP options is adjusted to take into account market-based performance conditions.
Buy As You Earn (‘BAYE’) share incentive plan
For every eight ‘Partnership Shares’ purchased by an employee through the Buy As You Earn (‘BAYE’) share incentive plan, the Group undertakes to 
award employees with one ‘Matching Share’; these Matching Shares are held in trust for a mandatory period of five years on the employee’s behalf, 
during which period the employee is entitled to any dividends paid on such shares. If an employee leaves within this five-year period for other than ‘good 
leaver’ circumstances, all of the Matching Shares are forfeited. Similarly, if the employees sell their Partnership Shares within five years, their Matching 
Shares are forfeited. The number of shares awarded relating to Matching Shares in 2025 was 809 (2024: nil), with a weighted average fair value of 
£48.91, based on market prices at the date of award.
26. Pension Schemes
Defined benefit pension scheme
The Group acquired a defined benefit final salary pension scheme during 2009, which is funded by the payment of contributions to separately 
administered trust funds. The scheme was closed to new members and future accrual on 30 June 2004. 
In line with Pension Regulation, the plan assets are separately managed by independent trustees.
The trustees purchased a buy-in insurance policy on 2 December 2022 to secure the majority of the benefits provided by the scheme. The trustees 
remain responsible for paying the benefits from the scheme which are met by income from the buy-in policy.
Pension costs are determined with the advice of an independent qualified actuary on the basis of a triennial valuation using the projected unit credit 
method. The latest available formal actuarial valuation of the scheme was carried out as at 31 December 2021. This valuation was updated to the year 
end. Plan assets are stated at fair value at the respective balance sheet dates and overall expected rates of return are established by applying published 
brokers’ forecasts to each category of scheme assets.
NOTES TO THE ACCOUNTS
CONTINUED
26. Pension Schemes (continued) 
a) Change in benefit obligation
2025 
£’m
2024 
£’m
Benefit obligation at the beginning of the year
20.8
22.1
Interest cost
1.0
1.0
Remeasurement (gains)/losses:
Actuarial gains arising from changes in financial assumptions
(3.1)
(1.8)
Other experience items
–
0.2
Benefits paid from plan
(0.9)
(0.7)
Benefit obligation at the end of the year
17.8
20.8
b) Change in plan assets
2025 
£’m
2024 
£’m
Fair value of plan assets at the beginning of the year
21.0
22.3
Interest income
1.0
1.0
Return on plan assets
(3.3)
(1.6)
Employer contributions
–
–
Benefits paid from the plan
(0.9)
(0.7)
Fair value of plan assets at end of year
17.8
21.0


c )Amounts recognised in the balance sheet 
2025 
£’m
2024 
£’m
Present value of funded obligations
(17.8)
(20.8)
Fair value of plan assets
17.8
21.0
Net asset recorded in the balance sheet
–
0.2
d) Components of pension cost
2025 
£’m
2024 
£’m
Amounts recognised in the income statement:
  
Interest cost
1.0
1.0
Expected return on plan assets
(1.0)
(1.0)
Total pension cost recognised in the income statement
–
–
Actual return on assets
Actual return on plan assets 
(2.3)
(0.6)
Amounts recognised in the Group statement of comprehensive income 
Actuarial (losses)/gains immediately recognised 
(0.2)
–
The weighted average actuarial assumptions used in the valuation of the scheme were as follows:
e) Principal actuarial assumptions
2025
2024
Discount rate
5.75%
4.85%
Rate of price inflation
3.05%
3.15%
Revaluation of deferred pensions:
Benefits accrued prior to 1 January 1998
5.00%
5.00%
Benefits accrued after 1 January 1998
3.05%
3.15%
Rate of compensation increase:
Benefits accrued prior to 1 January 1997
3.00%
3.00%
Benefits accrued after 1 January 1997
3.05%
3.15%
Future expected lifetime of pensioner at age 65:
2025
2024
Current pensioners:
Male
20.9
20.9
Female
23.8
23.8
Future pensioners:
Male
22.2
22.2
Female
25.2
25.2
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
Financial statements
Cranswick plc Annual Report & Accounts 2025
190
Cranswick plc Annual Report & Accounts 2025
191

26. Pension Schemes (continued) 
The mortality rates used have been taken from Base tables S3PA (2024: S3PA) Male: post retirement 115 per cent S3PMA YoB CMI 2021 
improvements 1.25 per cent long-term rate of improvement; Females: post retirement 101 per cent S3PFA_M YoB CMI 2021 improvements 1.25 per 
cent long-term rate of improvement. (2024: Male: post retirement 115 per cent S3PMA YoB CMI 2021 improvements 1.25 per cent long-term rate of 
improvement; Females: post retirement 101 per cent S3PFA_M YoB CMI 2021 improvements 1.25 per cent long-term rate of improvement).
At 29 March 2025, the average duration of the scheme liabilities was 16 years (2024: 17 years). For deferred pensions the average duration was 18 
years (2024: 20 years) and for pensions in payment the average duration was 9 years (2024: 10 years).
A 0.1 per cent increase/decrease in the discount rate would give rise to a £282,000 decrease/£287,000 increase (2024: £351,000 decrease/£357,000 
increase) in the scheme liabilities at 29 March 2025.
A 0.1 per cent increase/decrease in the inflation assumption would give rise to a £124,000 increase/£123,000 decrease (2024: £154,000 
increase/£153,000 decrease) in the scheme liabilities at 29 March 2025.
A one year increase/decrease in the life expectancy assumption would give rise to a £557,000 increase/£511,000 decrease (2024: £713,000 
increase/£650,000 decrease) in the scheme liabilities at 29 March 2025.
The scheme rules require the pension benefits to be uplifted by Retail Price Index (‘RPI’), so there was no financial effect from the statutory requirement 
to uplift pension benefits by Consumer Price Index (‘CPI’) rather than RPI.
The above sensitivity analyses are based on a change in an assumption while holding all other assumptions constant. In practice, this is unlikely to occur, 
and changes in some of the assumptions might be correlated. When calculating the sensitivity of the defined benefit obligation to significant actuarial 
assumptions, the same method (that is, present value of the defined benefit obligation calculated with the projected unit credit method at the end of the 
reporting period) has been applied as when calculating the defined benefit surplus recognised in the balance sheet.
The methods and types of assumptions used in preparing the sensitivity analysis did not change compared the prior period.
The split of the fund’s liability by category of membership is as follows:
2025 
£’m
2024 
£’m
Deferred pensioners
10.7
12.3
Pensions in payment
7.1
8.5
17.8
20.8
f) Plan assets
2025 
Fair value of 
plan assets 
£’m
2024 
Fair value of 
plan assets 
£’m
Annuities
1.4
1.8
Cash
0.3
0.5
Buy-in policy
16.1
18.7
Total
17.8
21.0
The plan has not invested in any of the Group’s own financial instruments nor in any properties or other assets used by the Group. Annuities are in place 
for 58 pensioner members (2024: 75) and held in the name of the Trustees. This manages the risk as future pension payments are matched with income 
from the annuity.
The Group does not expect to contribute any further to the scheme during the year ending 29 March 2025.
The Group has the right to recover any remaining surplus on the winding up of the pension scheme through a refund. Information on management’s 
judgement in relation to this is provided in Note 2.
From the date of the buy-in, the vast majority of all benefits payable under the scheme are covered by the buy-in policy. For the benefits covered under 
the buy-in policy, the investment, inflation, interest rate and longevity risk of the scheme are insured.
On 16 June 2023, the High Court handed down a judgment in the Virgin Media case. The case concerns the validity of historic rule amendments made 
to pension schemes that were contracted-out of the state pension between 6 April 1997 and 5 April 2016 under the Inland Revenue’s ‘Reference 
Scheme Test’. Consequently, the Company, the Trustee and its advisors are undertaking a review of all rule amendments made during the 
relevant period.
At 29 March 2025, the Company has no reason to believe there will be any additional liabilities arising from this case based on the investigations 
undertaken by the Trustee and its advisors thus far. The Company and Trustee also continue to monitor further ongoing legal and regulatory 
developments relating to the judgement.
Defined contribution pension schemes
The Group also operates defined contribution pension schemes whereby contributions are made to schemes operated by major insurance companies. 
Contributions to these schemes are determined as a percentage of employees’ earnings. Contributions owing to the insurance companies at the year 
end, included in trade and other payables, amounted to £2.0 million (2024: £1.8 million). Contributions during the year totalled £11.1 million 
(2024: £9.0 million).
NOTES TO THE ACCOUNTS
CONTINUED
27. Additional Cash Flow Information
Analysis of changes in net debt:
At 30 March 
2024 
£’m
Acquired on 
acquisition 
£’m
Cashflow 
£’m
Other non-cash 
changes 
£’m
At 29 March 
2025 
£’m
Cash and cash equivalents
27.0
(5.1)
(16.0)
–
5.9
Revolving credit facility
(27.1)
–
(18.0)
(0.5)
(45.6)
Lease liabilities
(99.3)
(4.4)
22.2
(51.2)
(132.7)
Net debt 
(99.4)
(9.5)
(11.8)
(51.7)
(172.4)
Net debt is defined as cash and cash equivalents and loans receivable less interest-bearing liabilities net of unamortised issue costs.
At 25 March 
2023 
£’m
Acquired on 
acquisition 
£’m
Cashflow 
£’m
Other non-cash 
changes 
£’m
At 30 March 
2024 
£’m
Cash and cash equivalents
20.3
(1.5)
8.2
–
27.0
Bank loans
–
(6.5)
6.5
–
–
Revolving credit facility
(40.5)
–
14.0
(0.6)
(27.1)
Lease liabilities
(81.2)
–
17.8
(35.9)
(99.3)
Net debt 
(101.4)
(8.0)
46.5
(36.5)
(99.4)
28. Contingent Liabilities
The Company, together with certain subsidiary undertakings, has entered into a cross guarantee with Lloyds Banking Group plc, The Royal Bank of 
Scotland plc, HSBC UK plc, Bank of China Limited and Coöperatieve Rabobank U.A. in respect of the Group’s facility with those banks. Drawn down 
amounts totalled £46.0 million as at 29 March 2025 (2024: £28.0 million).
29. Commitments
(a)	 The Directors have contracted for future capital expenditure for property, plant and equipment totalling £59.1 million (2024: £37.6 million).
(b)	 The future minimum rentals payable under non-cancellable operating leases that do not meet the criteria for right-of-use assets under IFRS 16  
(e.g. low-value leases) are as follows:
2025 
£’m
2024 
£’m
Not later than one year
0.1
0.2
After one year but not more than five years
–
–
After five years 
–
–
0.1
0.2
30. Related Party Transactions
In the Group accounts, transactions between the Company and its subsidiaries are eliminated on consolidation.
The Group consider the Directors to be the key management personnel. Remuneration of key management personnel:
2025 
£’m
2024 
£’m
Short-term employee benefits
  
9.7
8.2
Share-based payments 
  
3.2
3.6
  
12.9
11.8
During the year, the Group made purchases of £1.9 million (2024: £2.2 million) from its joint venture and made sales of £0.9 million (2024: £1.1 million) 
to its joint venture. No balances were owed as at the year end due to the joint venture being dissolved in the year (see Note 14). As at 30 March 2024, 
the Group owed £0.2 million to, and was owed £0.1 million by, its joint venture.
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
Financial statements
Cranswick plc Annual Report & Accounts 2025
192
Cranswick plc Annual Report & Accounts 2025
193

31.	Alternative Performance Measures
The Board monitors performance principally through adjusted and like-for-like performance measures. Adjusted profit and earnings per share measures 
exclude certain non-cash items including the net IAS 41 valuation movement on biological assets, amortisation and impairment of acquired intangible 
assets. Free cash flow is defined as net cash from operating activities less net interest paid and like-for-like revenue excludes the impact of current year 
acquisitions and the contribution from prior year acquisitions prior to the anniversary of their purchase. Free cash conversion reflects free cash flow 
adjusted for non-growth capital expenditure, the net IAS 41 valuation movement on biological assets, lease capital and lease interest paid; as a 
percentage of adjusted profit. Return on capital employed is a key performance indicator for the Group and is defined as adjusted operating profit 
divided by the sum of average opening and closing net assets, net debt/(funds), pension liability/(surplus) and deferred tax.
The Board believes that such alternative measures are useful as they exclude volatile (net IAS 41 valuation movement on biological assets), one-off 
(impairment of intangible assets) and non-cash (amortisation of intangible assets) items, which are normally disregarded by investors, analysts and 
brokers in gaining a clearer understanding of the underlying performance of the Group when making investment and other decisions. Equally,  
like-for-like revenue provides these same stakeholders with a clearer understanding of the organic sales growth of the business.
Like-for-like revenue
2025 
£’m
2024 
£’m
Change
Revenue
2,723.3
2,599.3
+4.8%
Elsham Linc Limited
(0.6)
–
Froch Foods Limited
(5.5)
–
J.S.R. Genetics Limited and JSR Pyramid Limited
(3.8)
–
Piggy Green Limited and Fornham Pigs Limited
(0.2)
–
Like-for-like revenue
2,713.2
2,599.3
+4.4%
On a 52 week basis, the prior year revenue was £2,549.6 million.
Adjusted gross profit
2025 
£’m
2024 
£’m
Change
Gross profit
408.8
376.9
+8.5%
Net IAS41 valuation movement
11.1
(2.2)
Adjusted gross profit
419.9
374.7
+12.1%
On a 52 week basis, the prior year adjusted gross profit was £367.5 million.
Adjusted Group operating profit and adjusted EBITDA
2025 
£’m
2024 
£’m
Change
Group operating profit
190.6
166.9
+14.2%
Net IAS41 valuation movement
11.1
(2.2)
Amortisation of intangible assets
3.6
5.0
Impairment of intangible assets
1.6
15.4
Adjusted Group operating profit
206.9
185.1
+11.8%
Depreciation of property, plant and equipment
68.1
65.5
Depreciation of right-of-use assets
18.2
16.2
Adjusted EBITDA
293.2
266.8
+9.9%
On a 52 week basis, the prior year adjusted group operating profit was £181.5 million.
Adjusted profit before tax
2025 
£’m
2024 
£’m
Change
Profit before tax
181.6
158.4
+14.6%
Net IAS41 valuation movement
11.1
(2.2)
Amortisation of intangible assets
3.6
5.0
Impairment of intangible assets
1.6
15.4
Adjusted profit before tax
197.9
176.6
+12.1%
On a 52 week basis, the prior year adjusted profit before tax was £173.2 million.
NOTES TO THE ACCOUNTS
CONTINUED
31.	Alternative Performance Measures (continued)
Adjusted earnings per share
2025 
£’m
2025 
Basic 
pence
2025 
Diluted 
pence
2024 
£’m
2024 
Basic 
pence
2024 
Diluted 
pence
On profit for the year
134.3
250.5
246.1
113.1
210.4
209.7
Amortisation of intangible assets
3.6
6.8
6.7
5.0
9.4
9.3
Tax on amortisation of intangible assets
(0.9)
(1.7)
(1.7)
(1.3)
(2.3)
(2.3)
Net IAS 41 valuation movement 
11.1
20.8
20.4
(2.2)
(4.2)
(4.1)
Tax on net IAS 41 valuation movement 
(2.8)
(5.2)
(5.1)
0.6
1.0
1.0
Impairment of goodwill
–
–
–
15.1
28.0
27.9
Impairment of intangible assets
1.6
3.0
3.0
0.3
0.6
0.6
Tax on impairment of intangible assets
(0.4)
(0.8)
(0.8)
(0.1)
(0.1)
(0.1)
On adjusted profit for the year
146.5
273.4
268.6
130.5
242.8
242.0
On a 52 week basis, the prior year adjusted earnings per share was 236.5 pence.
Free cash flow
2025 
£’m
2024 
£’m
Change
Net cash from operating activities
216.3
228.4
−5.3%
Net interest paid 
(2.7)
(5.0)
Free cash flow
213.6
223.4
 -4.4%
Free cash conversion
2025 
£’m
2024 
£’m
Change
Free cash flow
213.6
223.4
-4.4%
Non-growth capital expenditure
(31.4)
(22.1)
Net IAS 41 valuation movement
(11.1)
2.2
Lease capital paid
(16.2)
(14.2)
Lease interest paid
(6.0)
(3.6)
148.9
185.7
Adjusted profit for the year
146.5
130.5
Free cash conversion
101.6%
142.3%
-4,066 bps
Return on capital employed
2025 
£’m
2024 
£’m
Change
Average opening and closing net assets
949.7
877.2
Average opening and closing net debt
135.9
100.4
Average opening and closing pension surplus
(0.1)
(0.2)
Average opening and closing deferred tax 
30.2
24.6
1,115.7
1,002.0
Adjusted Group operating profit 
206.9
185.1
Return on capital employed
18.5%
18.5%
+7 bps
32. Post balance sheet events
On 16 May 2025, the Group acquired 100 per cent of the issued share capital of James T Blakeman & Co (Holdings) Limited (‘Blakemans’), a leading 
manufacturer and supplier of sausage products to the food service sector, for initial consideration of £32 million on a debt-and-cash-free basis. 
Due to the timing of completion of this acquisition it is impractical to include further disclosure in line with IFRS 3, including in relation to initial net 
consideration, deferred contingent consideration and the fair value of assets and liabilities acquired.
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
Financial statements
Cranswick plc Annual Report & Accounts 2025
194
Cranswick plc Annual Report & Accounts 2025
195

COMPANY BALANCE SHEET
AS AT 29 MARCH 2025
Notes
2025 
£’m
2024 
£’m
Non-current assets
  
  
Property, plant and equipment 
7
0.3
0.3
Investment in subsidiary undertakings
9
83.8
155.5
Right-of-use assets
8
0.4
0.4
Trade and other receivables
10
315.5
162.7
Deferred tax assets
6
4.3
1.1
Total non-current assets
404.3
320.0
Current assets
Trade and other receivables
10
13.4
9.7
Cash and short-term deposits
1.0
1.2
Total current assets
14.4
10.9
Total assets
418.7
330.9
Current liabilities
Trade and other payables
11
(90.7)
(62.3)
Lease liabilities
8
(0.1)
(0.1)
Provisions
13
(0.8)
–
Income tax payable
–
(12.7)
Total current liabilities
(91.6)
(75.1)
Non-current liabilities
Financial liabilities
12
(45.6)
(27.1)
Lease liabilities
8
(0.4)
(0.3)
Provisions
13
–
(0.8)
Total non-current liabilities
(46.0)
(28.2)
Total liabilities
(137.6)
(103.3)
Net assets 
281.1
227.6
Equity
Called-up share capital 
15
5.4
5.4
Share premium account
133.0
128.3
Shares held in trust
16
(35.4)
(15.6)
General reserve
–
–
Merger reserve
1.8
1.8
Share-based payments
17
14.2
11.8
Retained earnings
162.1
95.9
Total equity 
281.1
227.6
The Company’s profit for the 52 weeks ended 29 March 2025 was £112.9 million (2024: £49.7 million).
The financial statements on pages 196 to 205 were approved by the Board of Directors on 20 May 2025 and signed on its behalf by
	
Tim J Smith CBE	
Mark Bottomley
Chairman		
Chief Financial Officer
20 May 2025
COMPANY STATEMENT OF CHANGES IN EQUITY
FOR THE 52 WEEKS ENDED 29 MARCH 2025
Share capital 
Note (a) 
£’m
Share 
premium 
Note (b) 
£’m
General 
reserve 
Note (c) 
£’m
Merger 
reserve 
Note (d) 
£’m
Share-based 
payments 
Note (e) 
£’m
Shares held in 
trust 
Note (f) 
£’m
Retained 
earnings 
£’m
Total  
equity 
£’m
At 25 March 2023
5.4
123.9
4.0
1.8
9.5
–
79.2
223.8
Profit for the year, being total 
comprehensive income
–
–
–
–
–
–
49.7
49.7
Share-based payments
–
–
–
–
8.8
–
–
8.8
Shares acquired by Employee Benefit Trust
–
–
–
–
–
(15.6)
–
(15.6)
Exercise, lapse or forfeit of share-based 
payments
–
–
–
–
(6.5)
–
6.5
–
Share options exercised
–
4.4
–
–
–
–
–
4.4
Transfer of reserves
–
–
(4.0)
–
–
–
4.0
–
Dividends
–
–
–
–
–
–
(43.9)
(43.9)
Deferred tax related to changes in equity
–
–
–
–
–
–
0.3
0.3
Current tax related to changes in equity
–
–
–
–
–
–
0.1
0.1
At 30 March 2024
5.4
128.3
–
1.8
11.8
(15.6)
95.9
227.6
Profit for the year, being total 
comprehensive income
–
–
–
–
–
–
112.9
112.9
Share-based payments
–
–
–
–
8.4
–
–
8.4
Shares acquired by Employee Benefit Trust
–
–
–
–
–
(25.3)
–
(25.3)
Transfer to retained earnings on grant of 
shares to beneficiaries of the Employee 
Benefit Trust
–
–
–
–
–
5.5
(5.5)
–
Exercise, lapse or forfeit of share-based 
payments
–
–
–
–
(6.0)
–
6.0
–
Share options exercised
–
4.7
–
–
–
–
–
4.7
Dividends
–
–
–
–
–
–
(49.5)
(49.5)
Deferred tax related to changes in equity
–
–
–
–
–
–
1.8
1.8
Current tax related to changes in equity
–
–
–
–
–
–
0.5
0.5
At 29 March 2025
5.4
133.0
–
1.8
14.2
(35.4)
162.1
281.1
Notes:
(a)	 Share capital 
The balance classified as share capital represents the nominal value of ordinary 10 pence shares issued.
(b)	Share premium 
The balance classified as share premium includes the net proceeds in excess of nominal value on issue of the Company’s equity share capital, comprising 10 pence ordinary shares.
(c)	 General reserve 
This reserve arose in 1993 when the High Court of Justice granted permission to reduce the Company’s share premium account by £4.0 million which was credited to a separate reserve named the General 
reserve. During the prior year, the General reserve was transferred into Retained earnings. 
(d)	Merger reserve 
Where shares have been issued as consideration for acquisitions, the value of shares issued in excess of nominal value has been credited to the merger reserve rather than to the share premium account.
(e)	Share-based payments reserve 
This reserve records the fair value of share-based payments expensed in the income statement and the capital contributions to cost of investments for share-based payments to employees of subsidiary 
companies. The value of shares that have exercised, lapsed or forfeit is credited to Retained earnings. 
(f) 	Shares held in trust 
The shares held in trust are intended to be granted to the beneficiaries of the Group’s SAYE and LTIP when the relevant conditions of the SAYE and LTIP are satisfied, with a transfer between the Shares held 
in trust reserve and Retained earnings.
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
Financial statements
Cranswick plc Annual Report & Accounts 2025
196
Cranswick plc Annual Report & Accounts 2025
197

NOTES TO THE COMPANY FINANCIAL STATEMENTS
1. Authorisation of Financial Statements
The Company financial statements of Cranswick plc (the ‘Company’) for the 52 weeks ended 29 March 2025 were authorised for issue by the Board 
of Directors on 20 May 2025 and the Balance Sheet was signed on the Board’s behalf by Tim Smith and Mark Bottomley. 
Cranswick plc is a public limited company incorporated and domiciled in England, United Kingdom (Company number: 1074383, registered office: 
Crane Court, Hesslewood Country Office Park, Ferriby Road, Hessle, East Yorkshire, HU13 0PA). The Company’s ordinary shares are traded on the 
London Stock Exchange. The principal activity of the Company is that of a holding company.
2. Accounting Policies
Basis of preparation
The Company only Financial Statements were prepared under FRS 101 and in accordance with the Companies Act 2006 as applicable to companies 
using FRS 101 under the historic cost convention modified by revaluation of financial assets and liabilities held at their fair value through profit and loss. 
In these financial statements, the company has applied the exemptions available under FRS 101 in respect of the following disclosures:
•	 The requirements of IAS 7, ‘Statement of cash flows’;
•	 The requirements of IFRS 7 ‘Financial Instruments: Disclosures’;
•	 Paragraphs 45(b) and 46 to 52 of IFRS 2, ‘Share-based payments’; 
•	 Paragraphs 91 to 99 of IFRS 13, ‘Fair value measurement’; 
•	 The requirements of paragraphs 10(d), 10(f), 39(c) and 134–136 of IAS 1 ‘Presentation of Financial Statements’; 
•	 The requirement in paragraph 38 of IAS 1 ‘Presentation of Financial Statements’ to present comparative information in respect of: 
–	 paragraph 79(a)(iv) of IAS 1; 
–	 paragraph 73(e) of IAS 16 Property, Plant and Equipment; 
•	 The requirements of paragraphs 30 and 31 of IAS 8 ‘Accounting Policies, Changes in Accounting Estimates and Errors’; 
•	 The requirements of paragraph 17 of IAS 24 ‘Related Party Disclosures’; 
•	 The requirements in IAS 24 ‘Related Party Disclosures’ to disclose related party transactions entered into between two or more members of a group, 
provided that any subsidiary which is a party to the transaction is wholly-owned by such a member; 
•	 The requirements of paragraphs 134(d)–134(f) and 135(c)–135(e) of IAS 36 ‘Impairment of Assets’; and
•	 The effects of new but not yet effective International Financial Reporting Standards.
No Income Statement or Statement of Comprehensive Income is presented by the Company as permitted by Section 408 of the Companies Act 2006. 
The results of the Company are included in the Group consolidated financial statements of Cranswick plc.
The accounting policies set out below have, unless otherwise stated, been applied consistently to all periods presented in these financial statements. 
The material accounting policies adopted have been applied consistently and are the same as those set out in Note 2 to the Consolidated 
Financial Statements. 
The Company Financial Statements are prepared on the going concern basis as set out in Note 2 to the Consolidated Financial Statements.
The Financial Statements of the Company are prepared to the last Saturday in March. Accordingly, these Financial Statements are prepared for the 
52 week period ended 29 March 2025. Comparatives are for the 53 week period ended 30 March 2024. The Balance Sheets for 2025 and 2024 have 
been prepared as at 29 March 2025 and 30 March 2024 respectively. 
A summary of the material accounting policies is presented below.
Judgements and key sources of estimation uncertainty
The preparation of the Company financial statements requires management to make judgements, estimates and assumptions that affect the amounts 
reported for assets and liabilities as at the balance sheet date and the amounts reported for revenues and expenses during the year.
In the process of applying the Company’s accounting policies, management has made the following estimations and judgements, which will most likely 
have a significant effect on the amounts recognised in the financial statements in the next 12 months:
Significant judgements and estimates:
Investments
Note 9 – investments
Where an impairment indicator exists, the carrying value of the investment is compared to their recoverable 
amount to determine whether an impairment should be recognised. The recoverable amount is the higher of the 
investment’s fair value less costs of disposal and its value-in-use (‘VIU’). VIU is the present value of expected 
future cash flows from the investment. The assumptions used in the model are the future cash flows, which are 
derived from Board approved budgets, and the discount rate applied which represents the Group’s weighted 
average cost of capital (‘WACC’). Management do not deem these assumptions to be sensitive.
2. Accounting Policies (continued)
Other estimates and judgements have been applied by management in producing the Annual Report and Accounts including, but not limited to, 
depreciation and expected credit losses provision. However, these are not considered to have a significant risk of material adjustment.
Taxation
Current tax assets and liabilities are measured at the amount expected to be recovered from or paid to the taxation authorities, based on tax rates 
and laws that are enacted or substantively enacted by the balance sheet date. Deferred tax is provided on temporary differences at the balance sheet 
date between the tax base of assets and liabilities and their carrying amounts for financial reporting purposes.
Deferred income tax liabilities are recognised for all taxable temporary differences:
i)	
except where the initial recognition of an asset or liability in a transaction that is not a business combination and, at the time of the transaction, 
affects neither accounting profit nor taxable profit or loss; and
ii)	 in respect of taxable temporary differences associated with investments in subsidiaries, except where the timing of the reversal of the temporary 
differences can be controlled and it is probable that the temporary differences will not reverse in the foreseeable future.
Deferred tax assets and liabilities within the same tax jurisdiction are offset where there is a legally enforceable right to offset current tax assets against 
current tax liabilities and where there is an intention to settle these balances on a net basis.
Deferred income tax assets are recognised for all deductible temporary differences, carry-forward of unused tax assets and unused tax losses, 
to the extent that it is probable that the temporary differences will reverse in the foreseeable future and taxable profits will be available against which 
the temporary differences can be utilised:
i)	
except where the deferred income tax asset relating to the deductible temporary difference arises from the initial recognition of an asset 
or a liability in a transaction that is not a business combination and, at the time of the transaction, affects neither the accounting profit nor taxable 
profit or loss; and
ii)	 in respect of deductible temporary differences associated with investments in subsidiaries, deferred tax assets are only recognised to the extent 
that it is probable that the temporary differences will reverse in the foreseeable future and taxable profit will be available against which the 
temporary differences can be utilised.
Deferred income tax assets and liabilities are measured at the tax rates that apply to the period when the asset is realised or the liability is settled, based 
on tax rates (and tax laws) that have been enacted or substantively enacted at the balance sheet date. Income taxes relating to items recognised in other 
comprehensive income or directly in equity are also recognised in other comprehensive income or directly in equity and not in the income statement. 
Otherwise income tax is recognised in the income statement.
Dividends
Dividends receivable by the Company are recognised in the income statement if they are declared, appropriately authorised and no longer at the 
discretion of the entity paying the dividend, prior to the balance sheet date. Dividends payable by the Company are recognised when declared and, 
therefore, final dividends proposed after the balance sheet date are not recognised as a liability at the balance sheet date. Dividends paid to 
Shareholders are shown as a movement in equity rather than on the face of the income statement.
Foreign currencies
Individual transactions denominated in foreign currencies are translated into functional currency at the actual exchange rates ruling at the dates of the 
transactions. Monetary assets and liabilities denominated in foreign currencies are translated into functional currency at the rates ruling at the balance 
sheet date. Profits and losses on settlement of individual foreign currency transactions and movements on monetary assets and liabilities are dealt with 
in the income statement.
Cash and cash equivalents
Cash and cash equivalents are defined as cash at bank and in hand, including short-term deposits with original maturity within three months. 
Property, plant and equipment
Property, plant and equipment are included at cost less accumulated depreciation and any provision for impairment.
Freehold land is not depreciated. Depreciation is charged on property, plant and equipment on the depreciable amount, being cost less the estimated 
residual value (based on prices prevailing at the balance sheet date) on a straight-line basis over their estimated useful economic lives, or the estimated 
useful economic lives of their individual parts.
Useful economic lives are principally as follows:
Freehold buildings	 	
	
20–50 years
Plant, equipment and vehicles	 	
3–11 years
The carrying value of property, plant and equipment is reviewed for impairment when events or changes in circumstances indicate that the carrying 
value may not be recoverable.
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
Financial statements
Cranswick plc Annual Report & Accounts 2025
198
Cranswick plc Annual Report & Accounts 2025
199

2. Accounting Policies (continued)
Investments
Investments in subsidiaries are shown at cost less any provision for impairment plus capital contributions for share based payments.
Accounting for leases
The Company leases an office. Rental contracts are typically made for fixed periods of 2 to 15 years but may have extension options. Lease terms 
are negotiated on an individual basis and contain a wide range of different terms and conditions. The lease agreements do not impose any covenants, 
but leased assets may not be used as security for borrowing purposes. 
Leases are recognised as a right-of-use asset and a corresponding liability at the date at which the leased asset is available for use by the Company. 
Each lease payment is allocated between the liability and finance cost. The finance cost is charged to the income statement over the lease period so 
as to produce a constant periodic rate of interest on the remaining balance of the liability for each period. The right-of-use asset is depreciated over the 
shorter of the asset’s useful life and the lease term on a straight-line basis. 
Assets and liabilities arising from a lease are initially measured on a present value basis. Lease liabilities include the net present value of the following 
lease payments: 
•	 fixed payments (including in-substance fixed payments), less any lease incentives receivable; 
•	 variable lease payments that are based on an index or a rate; 
•	 amounts expected to be payable by the Company under residual value guarantees;
•	 the exercise price of a purchase option if the Company is reasonably certain to exercise that option; 
•	 lease term extension options that the Company is reasonably certain to exercise; and
•	 payments of penalties for terminating the lease, if that lease term and payments includes options that are reasonably certain to be exercised.
The lease payments are discounted using the interest rate implicit in the lease. If that rate cannot be determined, the Company’s weighted average 
incremental borrowing rate is used, being the rate that the Company would have to pay to borrow the funds necessary to obtain an asset of similar 
value in a similar economic environment with similar terms and conditions. 
Right-of-use assets are measured at cost, comprising the following: 
•	 the amount of the initial measurement of lease liability; 
•	 any lease payments made at or before the commencement date less any lease incentives received; 
•	 any initial direct costs; and 
•	 restoration costs. 
Under IFRS 16, right-of-use assets are tested for impairment in accordance with IAS 36 Impairment of Assets and any impairment is provided 
for by writing down the asset value.
Payments associated with short-term leases and leases of low-value assets are recognised on a straight-line basis as an expense in the income statement. 
Short-term leases are leases with a lease term of 12 months or less. Low-value assets primarily comprise IT equipment. 
Trade and other payables
Trade and other payables are initially recorded at their fair value and subsequently carried at amortised cost.
Trade and other receivables
Trade receivables are recognised initially at the amount of consideration that is unconditional. The Company holds trade receivables with the objective 
of collecting the contractual cash flows so they are subsequently measured at amortised cost using the effective interest method, less loss allowance. 
Gains and losses are recognised in the income statement when receivables are derecognised or impaired.
The Company uses a model to calculate expected credit losses (‘ECL’). The provision is calculated by reviewing the lifetime expected credit losses using 
both historic and forward looking data. Balances are written off when the probability of recovery is assessed as being remote.
Purchase of shares held in trust
The Shares held in trust reserve relates to ordinary shares in Cranswick plc which are held in an Employee Benefit Trust set up in May 2020. The shares 
held in trust are intended to be granted to the beneficiaries of the Group’s Save As You Earn (‘SAYE’) and Long-Term Incentive Plan (‘LTIP’) when the 
relevant conditions of the SAYE and LTIP are satisfied, with a transfer between the Shares held in trust reserve and Retained earnings.
NOTES TO THE COMPANY FINANCIAL STATEMENTS
CONTINUED
3. Employees
2025 
£’m
2024 
£’m
Staff costs:
Wages and salaries
21.1
16.6
Social security costs
3.1
2.3
Other pension costs
0.4
0.3
24.6
19.2
Included within wages and salaries is a total expense for share-based payments of £4.1 million (2024: £4.4 million), all of which arises from transactions 
accounted for as equity-settled share-based payment transactions.
The average monthly number of employees during the year was:
2025 
Number
2024 
Number
Administration
91
83
Remuneration paid to the Directors is disclosed in the Annual Report on Directors’ Remuneration on pages 123 to 133 and in Note 5 of the Group’s 
Consolidated Financial Statements.
4. Profit or loss
The profit attributable to equity Shareholders dealt with in the Financial Statements of the Company was £112.9 million (2024: £49.7m). In accordance 
with Section 408 of the Companies Act 2006, the Company is availing of the exemption from presenting its individual Income Statement to the Annual 
General Meeting and from filing it with the Registrar of Companies.
Amounts paid to the Company’s auditors in respect of the audit of the financial statements of the Company are disclosed in Note 4 to the Group’s 
consolidated financial statements.
Fees paid to the auditors for non-audit services to the Company itself are not disclosed in the individual financial statements of the Company because 
the Group’s consolidated financial statements are prepared which are required to disclose such fees on a consolidated basis. These are disclosed 
in Note 4 to the Group’s consolidated financial statements.
5. Equity Dividends
2025 
£’m
2024 
£’m
Declared and paid during the year:
Final dividend for 2024 – 67.3p per share (2023: 58.8p)
36.1
31.7
Interim dividend for 2025 – 25.0p per share (2024: 22.7p)
13.4
12.2
Dividends paid
49.5
43.9
Proposed for approval of Shareholders at the Annual General Meeting on 28 July 2025:
Final dividend for 2025 – 76.0p per share (2024: 67.3p)
41.2
36.3
6. Taxation
a) Analysis of tax charge in the year
Tax relating to items charged or credited to other comprehensive income or directly to equity:  
2025 
£’m
2024 
£’m
Recognised in company statement of changes in equity
  
Deferred tax credit on share based payments
(1.8)
(0.3)
Corporation tax credit on share options exercised
(0.5)
(0.1)
Total tax recognised directly in equity
(2.3)
(0.4)
b) Deferred tax

The deferred tax included in the Company balance sheet is as follows:

2025 
£’m
2024 
£’m
Deferred tax asset in the balance sheet
Other temporary differences
0.2
–
Share-based payments
4.1
1.1
Deferred tax asset
4.3
1.1
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
Financial statements
Cranswick plc Annual Report & Accounts 2025
200
Cranswick plc Annual Report & Accounts 2025
201

7. Property, Plant and Equipment
Freehold land 
and buildings 
£’m
Plant, 
equipment and 
vehicles 
£’m
Total 
£’m
Cost
At 30 March 2024 and at 29 March 2025
0.2
0.4
0.6
Depreciation
At 30 March 2024
–
0.3
0.3
Charge for the year
–
–
–
At 29 March 2025
–
0.3
0.3
Net book amounts
At 30 March 2024
0.2
0.1
0.3
At 29 March 2025
0.2
0.1
0.3
Included in freehold land and buildings is land with a cost of £0.2 million (2024: £0.2 million) which is not depreciated.
8. Right-of-use Assets
Amounts recognised in the balance sheet
The balance sheet shows the following amounts relating to leases:
Land and buildings 
£’m
Cost
At 30 March 2024
0.7
Additions
0.2
At 29 March 2025
0.9
Depreciation
At 30 March 2024
0.3
Charge for the year
0.2
At 29 March 2025
0.5
Net book amounts
At 30 March 2024
0.4
At 29 March 2025
0.4
2025 
£’m
2024 
£’m
Lease liabilities:
  
  
Current 
0.1
0.1
Non-current 
0.4
0.3
0.5
0.4
NOTES TO THE COMPANY FINANCIAL STATEMENTS
CONTINUED
9. Investments
Subsidiary 
undertakings 
£’m
At 25 March 2023
152.1
Capital contribution relating to share options
4.4
Return of capital by subsidiaries
(1.0)
At 30 March 2024
155.5
Capital contribution relating to share options
4.3
Return of capital by subsidiaries
(76.0)
At 29 March 2025
83.8
The Company has undertaken a corporate simplification exercise in the current and prior years. This gave rise to the return of the capital by subsidiaries 
to the Company and dividend income of £24.0 million (2024: £7.3 million).
The subsidiary undertakings as at 29 March 2025 were:
•	 Cranswick Country Foods plc*, registered number 01803402 
•	 Cranswick Gourmet Pastry Company Limited*, registered number 07815262 (100 per cent owned by Cranswick Country Foods plc) 
•	 Wayland Farms Limited*, registered number 06727508 (100 per cent owned by Cranswick Country Foods plc)
•	 Wold Farms Limited*, registered number 09051574 (100 per cent owned by Cranswick Country Foods plc)
•	 Cranswick Convenience Foods Limited*, registered number 02239912
•	 Kingston Foods Limited*, registered number 03798949 (100 per cent owned by Cranswick Country Foods plc)
•	 Benson Park Limited*, registered number 04508360 (100 per cent owned by Cranswick Country Foods plc)
•	 Cranswick Bio Limited*, registered number 08013140 (100 per cent owned by Cranswick Country Foods plc)
•	 CCL Holdings Limited*, registered number 02800280 (100 per cent owned by Cranswick Country Foods plc)
•	 Crown Chicken Limited*, registered number 04760487 (100 per cent owned by CCL Holdings Limited)
•	 Cranswick Country Foods (Ballymena)*, registered number NI071259 (registered in Northern Ireland, registered office 146 Fenaghy Road, 
Cullybackey, County Antrim, Northern Ireland BT42 1EA) (100 per cent owned by The Harts Corner Natural Sausage Company Limited)
•	 Roma (No.1) Limited*, registered number 01908346
•	 Continental Fine Foods Limited*, registered number 02096132
•	 Cranswick Country Foods (Norfolk) Limited*, registered number 00835854 (100 per cent owned by Cranswick Country Foods plc, previously 92 
per cent owned by Friars 587 Limited and 8 per cent owned by Cranswick Country Foods plc)
•	 Cranswick Gourmet Bacon Company Limited*, registered number 04966717 (100 per cent owned by Cranswick Country Foods plc)
•	 Cranswick Gourmet Sausage Company Limited*, registered number 03064390 (50 per cent owned by Cranswick Country Foods plc, 50 per cent 
owned by The Harts Corner Natural Sausage Company Limited)
•	 Cranswick Trustees Limited* registered number 04340385
•	 Cranswick Tuck Marketing Limited*, registered number 01942648
•	 Friars 587 Limited*, registered number 06727526 (100 per cent owned by Cranswick Country Foods plc)
•	 The Harts Corner Natural Sausage Company Limited*, registered number 02779673 (100 per cent owned by Cranswick Country Foods plc)
•	 White Rose Farms Limited*, registered number 11091424 (100 per cent owned by Cranswick Country Foods plc) 
•	 Cranswick Mill Limited*, registered number 12426959 (100 per cent owned by White Rose Farms Limited)
•	 Wold Farms Breeding Limited*, registered number 08656877 (100 per cent owned by Cranswick Country Foods plc)
•	 Katsouris Brothers Limited*, registered number 00824300 (100 per cent owned by Cranswick Country Foods plc)
•	 Ramona’s Kitchen Limited*, registered number 05492903 (100 per cent owned by Cranswick Country Foods plc)
•	 Holdco Alpha Limited*, registered number 08126846 (100 per cent owned by Cranswick Country Foods plc)
•	 Cranswick Pet Products Limited*, registered number 00896298 (100 per cent owned by Holdco Alpha Limited)
•	 Ballyside Limited*, registered number NI676022 (registered in Northern Ireland, registered office 146 Fenaghy Road, Cullybackey, County Antrim, 
Northern Ireland BT42 1EA) (100 per cent owned by Cranswick Country Foods (Ballymena))
•	 Cranswick Mediterranean Foods Limited*, registered number 14649146 (100 per cent owned by Katsouris Brothers Limited)
•	 Elsham Linc Limited*, registered number 05525289 (100 per cent owned by Cranswick Country Foods plc), acquired on 4 August 2023
•	 Froch Foods Limited*, registered number 13667244 (100 per cent owned by Cranswick Country Foods plc, previously 100 per cent owned by Froch 
Foods Holdings Limited), acquired on 19 January 2024
•	 Froch Foods Holdings Limited*, registered number 14748703 (100 per cent owned by Cranswick Country Foods plc), acquired on 19 January 2024
•	 Piggy Green Limited*, registered number 05773607 (100 per cent owned by Cranswick Country Foods plc), acquired on 28 June 2024
•	 Fornham Pigs Limited*, registered number 07526203 (100 per cent owned by Cranswick Country Foods plc), acquired on 28 June 2024
•	 J.S.R. Genetics Limited*, registered number 03902341 (100 per cent owned by Cranswick Country Foods plc), acquired on 20 January 2025
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
Financial statements
Cranswick plc Annual Report & Accounts 2025
202
Cranswick plc Annual Report & Accounts 2025
203

9. Investments (continued)
•	 JSR Pyramid Limited*, registered number 11905245 (100 per cent owned by J.S.R. Genetics Limited), acquired on 20 January 2025
Except where otherwise stated, each of the companies is registered in England and Wales, with registered office Crane Court, Hesslewood Country 
Office Park, Ferriby Road, Hessle, East Yorkshire, HU13 0PA, and Cranswick plc holds directly 100 per cent of the shares and voting rights of each 
subsidiary undertaking.
* 	 For the year ended 29 March 2025, Cranswick plc has provided a guarantee in respect of the outstanding liabilities of the subsidiary undertakings in accordance with sections 479A – 479C of the 
Companies Act 2006, as these UK subsidiary companies of the Group are exempt from the requirements of the Companies Act 2006 relating to the audit of financial statements by virtue of section 479A of 
this Act.
The joint venture undertaking during the year was:
•	 Mere Pigs (50 per cent held by Elsham Linc Limited), acquired 4 August 2023, dissolved 31 October 2024
The financial asset investment as at 29 March 2025 was:
•	 BIA Analytical Ltd, registered number NI857772 (2.90 per cent held by Cranswick Country Foods plc), acquired 22 September 2023
In the opinion of the directors, the value of the Company’s investments in its subsidiaries is not less than the amount at which it is shown  
in the balance sheet.
10. Trade and Other Receivables
2025 
£’m
2024 
£’m
Financial assets:
Trade receivables
–
–
Amounts owed by subsidiary undertakings
5.4
6.3
Other receivables
5.7
1.3
11.1
7.6
Non-financial assets:
Prepayments 
2.3
2.1
13.4
9.7
Non-current assets
Amounts owed by subsidiary undertakings
315.5
162.7
Amounts owed by subsidiary undertakings are unsecured, interest free, have no fixed date of repayment and are repayable on demand.
11. Trade and Other Payables
2025 
£’m
2024 
£’m
Current
  
  
Trade payables
2.1
2.1
Amounts owed to subsidiary undertakings
61.3
39.4
Tax and social security
7.4
3.1
Other creditors
14.4
12.7
Other accruals
5.5
5.0
90.7
62.3
Amounts owed to subsidiary undertakings are unsecured, interest free, have no fixed date of repayment and are repayable on demand.
12. Financial Liabilities
2025 
£’m
2024 
£’m
Non-current:
Amounts outstanding under revolving credit facility
46.0
28.0
Unamortised issue costs
(0.4)
(0.9)
45.6
27.1
All financial liabilities are carried at amortised cost.
Banking facility
Details in respect of Company banking facility is presented in Note 20 of the Group Financial Statements.
13. Provisions
Lease provisions 
£’m
At 31 March 2024
0.8
Created
–
Utilised
–
Movement on discount 
–
At 29 March 2025
0.8
Analysed as:
2025 
£’m
2024 
£’m
Current liabilities
0.8
–
Non-current liabilities
–
0.8
0.8
0.8
Lease provisions are held against dilapidation obligations on leased properties. These provisions are expected to be utilised over the next year. 
14. Contingent Liabilities
The Company, together with certain subsidiary undertakings, has entered into a cross guarantee with Lloyds Banking Group plc, The Royal Bank of 
Scotland plc, HSBC UK plc, Bank of China Limited and Coöperatieve Rabobank U.A. in respect of the Group’s facility with those banks. Drawn down 
amounts totalled £46.0 million as at 29 March 2025 (2024: £28.0 million).
15. Called-up Share Capital
Details in respect of called-up share capital are presented in Note 23 of the Group Financial Statements.
16. Shares held in trust
Details in respect of shares held in trust are presented in Note 24 of the Group Financial Statements.
17. Share-based payments
The Group operates three share option schemes, a revenue approved scheme (‘SAYE’), a Long-Term Incentive Plan (‘LTIP’) and a Buy As You Earn 
(‘BAYE’) share incentive plan, all of which are equity-settled. All disclosures relating to the plans are given in Note 25 of the Group Financial Statements.
NOTES TO THE COMPANY FINANCIAL STATEMENTS
CONTINUED
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
Financial statements
Cranswick plc Annual Report & Accounts 2025
204
Cranswick plc Annual Report & Accounts 2025
205

STAKEHOLDER INFORMATION 
FIVE YEAR STATEMENT
FINANCIAL CALENDAR
2025 
£’m
2024 
£’m
2023 
£’m
2022 
£’m
2021 
£’m
Revenue
2,723.3
2,599.3
2,323.0
2,008.5
1,898.4
Profit before tax
181.6
158.4
139.5
129.9
114.8
Adjusted profit before tax*
197.9
176.6
140.1
136.9
129.7
Earnings per share
250.5p
210.4p
208.3p
195.7p
176.4p
Adjusted earnings per share*
273.4p
242.8p
210.0p
205.4p
199.3p
Dividends per share
101.0p
90.0p
79.4p
75.6p
70.0p
Capital expenditure
137.6
91.4
85.1
93.7
71.9
Net (debt)/funds
(172.4)
(99.4)
(101.4)
(106.0)
(92.4)
Net assets
987.9
911.5
842.9
768.9
686.1
*	
Adjusted profit before tax and earnings per share exclude certain non-cash items including the net IAS 41 valuation movement on biological assets, amortisation and impairment of acquired intangible 
assets, and profit on sale of a business. These are the measures used by the Board to assess the Group’s underlying performance.
Dividends per share relate to dividends declared in respect of that year.
Net (debt)/funds is defined as per Note 27 to the accounts.
Preliminary announcement of full year results
May
Publication of Annual Report and Accounts
June
Annual General Meeting
July
Payment of final dividend
August
Announcement of interim results
November
Payment of interim dividend
January
Cranswick plc Annual Report & Accounts 2025
207
SHAREHOLDER INFORMATION
SHAREHOLDER INFORMATION
Cranswick plc Annual Report & Accounts 2025
206
SHAREHOLDER INFORMATION
SHAREHOLDER
INFORMATION
207  Stakeholder Information Five Year Statement
207  Financial Calendar
208  Shareholder Analysis
208  Share Price Movement
209  Advisers
210  Notes

SHAREHOLDER ANALYSIS
AT 6 MAY 2025 
SHARE PRICE MOVEMENT
Number of 
holdings
Number of 
shares
Classification
Private Shareholders
1,398
2,440,783
Corporate bodies and nominees
631
51,795,610
2,029
54,236,393
Size of holding (shares)
1–1,000
1,286
380,913
1,001–5,000
313
723,548
5,001–10,000
81
574,416
10,001–50,000
181
4,342,915
50,001–100,000
59
4,299,866
Above 100,000
109
43,914,735
2,029
54,236,393
Share price
Share price at 30 March 2024
4,096p
Share price at 29 March 2025
4,950p
Low in the year
4,035p
High in the year
5,260p
Cranswick’s share price movement over the six year period to May 2025 and comparison against the FTSE 350 Food Producers and Processors Price 
Index (FTSE FPP) and against the FTSE All Share Price Index (FTSE All Share), all rebased to Cranswick’s share price at 3 May 2019 (2,826p), 
is shown below:
Share Price Performance (p)
2025
2023
2024
2022
2020
2021
2019
7 000
5000
6000
4000
3000
2000
1000
0
Share Price (p) (rebased to Cranswick)
Key
Cranswick
FTSE All Share
FTSE 350 Food Producers
ADVISERS
Secretary
Steven Glover LLB 
Company number
1074383 
Registered office
Crane Court 
Hesslewood Country Office Park 
Ferriby Road 
Hessle 
East Yorkshire 
HU13 0PA 
Stockbrokers
Investec Investment Banking – London 
Shore Capital Stockbrokers – Liverpool 
Registrars
MUFG Corporate Markets
Central Square
29 Wellington Street
Leeds 
LS1 4DL
Tel: +44(0)371 664 0300 (Calls are charged at the standard geographic rate and will vary by provider. 
Calls outside the United Kingdom will be charged at the applicable international rate. Lines are open 
between 09:00–17:30, Monday to Friday excluding public holidays in England and Wales).
email: shareholderenquiries@cm.mpms.mufg.com
website: https://www.mpms.mufg.com
Independent auditors
PricewaterhouseCoopers LLP – Leeds 
Tax advisers
KPMG – Leeds 
EY – Leeds
Solicitors
Wilkin Chapman Rollits LLP – Hull 
Eversheds Sutherland (International) LLP – Leeds 
Bankers
Lloyds Banking Group plc 
The Royal Bank of Scotland plc
HSBC UK plc
Coöperatieve Rabobank U.A.
Bank of China Limited
Merchant bankers
N M Rothschild & Sons – Leeds
Cranswick plc
Crane Court 
Hesslewood Country Office Park 
Ferriby Road 
Hessle 
East Yorkshire 
HU13 0PA 
01482 275 000
www.cranswick.plc.uk
Cranswick plc Annual Report & Accounts 2025
208
Cranswick plc Annual Report & Accounts 2025
209
SHAREHOLDER INFORMATION
SHAREHOLDER INFORMATION
SHAREHOLDER INFORMATION

NOTES
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Cranswick
Cranswick plc Annual Report & Accounts 2025
210
SHAREHOLDER INFORMATION

Cranswick plc
Crane Court, Hesslewood Country Office Park,
Ferriby Road, Hessle, East Yorkshire HU13 0PA
01482 275 000
www.cranswick.plc.uk