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FY2024 Annual Report · Cushman & Wakefield
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WHERE GREAT FOOD 
COMES FROM
Cranswick plc Annual Report & Accounts
53 weeks ended 30 March 2024

ABOUT US
ABOUT US
CONTENTS
STRATEGIC REPORT
2	
Highlights
4	
What we do
6	
Our Business Model
10	 Chairman’s Statement
12	 Chief Executive’s Review
15	 Market and Consumer Trends
18	 Our Strategy
24	 Key Performance Indicators
26	 Operating and Financial Review
30	 Our Sustainability Strategy
39	 TCFD Disclosures
44	 SASB Disclosure
47	 Section 172(1) Statement
51 	 Our Stakeholders
65	 Effective Risk Management
68	 Principal Risks and Uncertainties
73	 Viability Statement
74	 Non-Financial and Sustainability 
Information Statement
CORPORATE GOVERNANCE
76	 Chairman’s Overview
78	 Board of Directors
80	 How we are Governed
82	 Stakeholder Engagement
84	 Board Activities
89	 Governance Framework 
91	 Board Effectiveness
92	 Board Leadership and Purpose
93	 Compliance Statement
94	 ESG Committee
96	 The Audit Committee
101	 The Nomination Committee
105	 The Remuneration Committee
112	 Remuneration Policy
122	 Annual Report on Directors’ Remuneration
132	 Directors’ Report
137	 Statement of Directors’ Responsibilities
FINANCIAL STATEMENTS
139	 Independent Auditors’ Report
146	 Group Income Statement
147	 Group Statement of Comprehensive Income
148	 Group Balance Sheet
149	 Group Statement of Cash Flows
150	 Group Statement of Changes in Equity
151	 Notes to the Accounts
186	 Company Balance Sheet
187	 Company Statement of Changes in Equity
188	 Notes to the Company Financial Statements
SHAREHOLDER INFORMATION
197	 Stakeholder Information Five Year Statement
197	 Financial Calendar
198	 Shareholder Analysis
198	 Share Price Movement
199	 Advisers
Cranswick is a leading UK food producer with revenue of almost 
£2.6 billion. We produce and supply premium food to UK grocery retailers, 
the food service sector, and other UK and global food producers.
Producing great food is not just about taste, but about understanding 
and respecting where food comes from, and appreciating the contribution 
from each complementary stage of our farm-to-fork journey.
We continue to invest at pace in our rapidly growing farming operations and 
across our wider business. Our farm-to-fork model provides end-to-end visibility 
and control of our business and enables us to add value at every stage.
WHERE GREAT FOOD 
COMES FROM
OUR PURPOSE IS TO FEED THE 
NATION WITH AUTHENTICALLY MADE, 
SUSTAINABLY PRODUCED FOOD
Cranswick plc Annual Report & Accounts 2024
1

A year of strong financial and strategic progress
STRATEGIC
FINANCIAL
Revenue
£2,599.3m
+11.9 per cent
(FY23: £2,323.0m)
Free cash conversion
142.3%
(FY23: 92.7%)
Profit before tax
£158.4m
+13.5 per cent
(FY23: £139.5m)
ROCE
 18.5%
(FY23: 15.8%)
Earnings per share
210.4p
+1.0 per cent
(FY23: 208.3p)
Water intensity
-0.7%
(FY23: +2.8%)
*	
References to like-for-like throughout the Annual Report and Accounts exclude the impact of current year acquisitions and the contribution from prior year acquisitions prior to the anniversary 
of their purchase. 
†	
Adjusted and like-for-like references throughout the Annual Report and Accounts refer to non-IFRS measures or Alternative Performance Measures (APMs). Definitions and reconciliations 
of the APMs to IFRS measures are provided in Note 30.
HIGHLIGHTS
2023
140.1
2022
136.9
2024
176.6
Adjusted profit before tax†
+26.1 per cent
£176.6m
2023
2,323.0
2022
2,008.5
2024
2,591.7
Like-for-like revenue*
+11.6 per cent
£2,591.7m
Adjusted earnings per share†
+15.6% per cent
242.8p
2023
210.0
2022
205.4
2024
242.8
2023
79.4
2022
75.6
2024
90.0
Dividend per share
+13.4 per cent
90.0p
2023
149.2
2022
158.4
2024
223.4
Free cash flow†
+49.7 per cent
£223.4m
2023
101.4
2022
106.0
2024
99.4
Net debt
-2.0 per cent
£99.4m
Acquisition of Froch Foods is aligned to our continuous commitment 
to invest in and expand current categories, add additional capacity 
and drive efficiency improvements. 
Acquisition of Elsham Linc feed mill and indoor pig farming business 
lifts our self-sufficiency to over 50 per cent as we continue 
to build our capability in agricultural operations. 
£10 million investment in Cranswick Pet Products 
to double dry dog food production capacity.
£23 million fit-out of new houmous facility at 
Worsley is underway, to create a state-of-the-art 
manufacturing site and facilitate a step 
change in production capacity in the category.
CONSOLIDATE
CONSOLIDATE
DIVERSIFY
EXPAND
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Cranswick plc Annual Report & Accounts 2024
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STRATEGIC REPORT
Strategic report
STRATEGIC REPORT

FARMING
Our vertically integrated supply chain is 
important in providing traceability, integrity 
and sustainability in our farm-to-fork model.
Our self-sufficiency in British pigs is now 
in excess of 50 per cent. Our pig and poultry 
farming businesses, which include milling, 
breeding and growing operations, are 
industry leading.
Our dedicated farmers are focused on 
developing sustainable farming practices 
and leading the way in animal welfare. 
>0.8m
Pig herd size
>6.4m
Chicken flock size
STRATEGIC CAPITAL 
INVESTMENT
We operate from 23 well-invested 
and highly efficient production facilities 
in the UK and we will continue to invest at 
pace to ensure we serve our customers from 
the best quality asset base the UK industry 
can offer in terms of food safety, technical 
compliance and colleague wellbeing.
£91.4m
Invested in FY24
OUR PEOPLE
It’s our people who make Cranswick 
successful. Their passion, expertise 
and dedication helps to differentiate 
our offering.
We have experienced and talented 
operational management teams supported 
by a highly skilled and committed workforce.
Every individual plays a crucial role enabling 
us to feed the nation with authentically 
made, sustainably produced food. 
>14,500 
Colleagues
WHAT WE DO
CRANSWICK IS A LEADING, 
INNOVATIVE, BRITISH SUPPLIER  
OF PREMIUM, FRESH AND  
VALUE-ADDED FOOD PRODUCTS
Cranswick was formed by farmers in the early 1970s. Since then we have 
grown organically and through targeted acquisitions to become a leading, 
innovative, British supplier of premium, fresh and value-added food and pet 
products. We are a diversified business with a vertically integrated supply 
chain and a well-established export business.
As the business has grown, our purpose has remained the same – to feed 
the nation with authentically made, sustainably produced food. 
Ballymena
Milton Keynes
London
Eye
Watton
Hull
Lincoln
Retford
Barnsley
Malton
Sherburn-in-Elmet
Worsley
Bury
Leeds
Denbigh
23 
well-invested, highly efficient  
production facilities across the UK
3 
milling facilities producing pig and 
poultry feed
464 
farms supplying pigs and chickens 
to our production facilities
Denbigh
Food Service
Watton
Fresh Pork
Eye
Fresh Chicken
Milton Keynes
Cooked Meats
London
Katsouris Brothers 
Mediterranean Foods
Ramona’s Kitchen
Agriculture
Feed 
production
Pig and poultry 
production
Hull
Fresh Pork, Preston
Fresh Pork, Riverside
Gourmet Sausage
Cooked Poultry
Cooked Meats
Gourmet Kitchen
Prepared Poultry
Leeds
Froch Foods
Malton
Gourmet Pastry
Sherburn-in-Elmet
Gourmet Bacon
Barnsley
Cooked Meats
Ballymena
Fresh Pork
Lincoln
Pet Products 
Retford
Pet Products
Bury
Continental Foods
Worsley
Mediterranean Foods
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STRATEGIC REPORT
Strategic report
STRATEGIC REPORT

WHAT WE DO
OUR BUSINESS MODEL
Our vertically integrated business model provides our customers with assurance 
over the integrity and traceability of the food we produce, and promotes 
our sustainability strategy to ensure that waste in our food system is minimised.
WE FARM
OUR GUIDING PRINCIPLES
We have a thriving farming division made up of seven 
businesses: Wayland Farms, Wold Farms, Elsham 
Farms and White Rose Farms rear our pigs; Crown 
Farms rears our chickens; and Crown Milling and 
Elsham Milling produce pig and poultry feed. 
Our dedication to producing the very best pork starts 
with our farms. We operate in all areas of pig production, 
from breeding through to finishing operations. 
We are proud to be the first UK chicken producer 
to invest in the revolutionary ‘NestBorn’ on-farm 
hatching system which improves the welfare 
of our birds. 
We have our own milling operations in Suffolk 
and North Lincolnshire, where we mill cereals grown 
in the local area to feed our chickens and pigs.
Cranswick-Owned British Farms 
Contracts with other UK Farms
Feed milling
WE PRODUCE
WE SUPPLY
We produce a wide range of high quality, 
predominantly fresh food, including fresh 
and added-value pork and poultry, gourmet 
sausage, bacon and pastry along with cooked 
meats and a broad selection of Continental 
products. We also produce pet food with 
a focus on sourcing British ingredients.
We focus on premium products, technical integrity 
and continually improving our standards of animal 
welfare. Through our four primary processing and 
19 added-value facilities we produce great-tasting 
products to the highest standards of food safety 
while maintaining strong relationships with 
our customers.
Retail
Wholesale
Food Service
Export
We supply most of the UK grocery retailers and have a strong presence in the wholesale 
and food service sectors, as well as a substantial export business.
Other High Quality Ingredients from 
Sustainable and Trusted Suppliers
Cranswick Primary Processing
Added-Value Processing
OUR STRATEGIC ENABLERS
ICONIC & 
RELEVANT PRODUCTS
Relevant
Differentiated
Premium
CUSTOMER 
RELATIONSHIPS
Reputation
Partnership
Long-term
LEAN 
PROCESSING
Efficiency
Capability
Sustainability 
 
SUPPLY CHAIN
Vertical integration
Differentiation
Long-term security
QUALITY
Delight the customer
Lead on premium
Technical excellence
VALUE
Vertical integration
Utilisation
Efficiency
INNOVATION
Product
Packaging
Process
PEOPLE
Attract
Engage
Empower
Our guiding principles set out the values that unite and inspire our people to deliver our purpose – to feed the nation with authentically made, 
sustainably produced food. We built our business on an unwavering commitment to quality, efficiency and innovation which is embedded 
in our culture. This is delivered by our hard-working, talented teams who continually drive the business forward.
PUTTING FUTURE 
FIRST EVERY DAY
UK Retail
Food Service
Manufacturing
Export
77%
4%
14%
5%
Revenue by Market 
% of Group revenue
OUR DIFFERENTIATORS
AGRICULTURAL 
HERITAGE
Cranswick was formed by a group 
of farmers and these agricultural 
roots underpin our commitment 
to create great food with integrity. 
We continue to invest in our farming 
operations and focus on enhancing 
animal welfare standards while 
improving sustainability throughout 
the supply chain.
ENTREPRENEURIAL 
SPIRIT
With the entrepreneurial spirit that 
is rooted within our business, we are 
constantly looking to the future and 
exploring new opportunities 
for growth. This spirit has fuelled 
our growth for almost 50 years.
UPSCALING 
ARTISAN
We are famous for upscaling our 
artisan products. We work with 
experts to bring fantastic product 
ranges to market through modern, 
efficient facilities which set us apart 
from our competitors.
FOCUS ON 
FLAVOUR
We produce great tasting food 
that is relevant for the consumer 
of today. Focusing on flavour 
is embedded in our culture 
across the business.
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STRATEGIC REPORT
Strategic report
STRATEGIC REPORT

OUR PRODUCTS
CREATING VALUE FOR OUR STAKEHOLDERS
Fresh Pork
We offer a comprehensive selection of fresh pork products, 
encompassing everything from joints and chops to ribs, along with 
seasonal ranges featuring barbecue products. Our commitment 
to innovation ensures that our offering remains relevant, catering 
to the changing needs of our consumers. Our Fresh Pork sites 
play a crucial role in supplying pork cuts to other Cranswick facilities, 
strengthening our vertically integrated supply chain while creating 
further added-value products. Fresh Pork incorporates a large export 
business which supplies British Pork into a number of other markets.
Gourmet Products
Our long-term relationships with passionate Cranswick Food Heroes 
have been instrumental in developing our Gourmet Products ranges 
which focus on delivering authentic, premium products from efficient, 
well-invested sites. This approach, which we call ‘upscaling artisan’, 
focuses on elevating traditional methods to meet contemporary 
standards. Ranges include gourmet sausages developed with Martin 
Heap; traditional dry-cured, air-dried bacon and gammon created 
through our partnership with Chris Battle; and exceptional pastry 
products baked at our Yorkshire Baker site in Malton and perfected  
with Gill Ridgard.
Convenience
Convenience incorporates our three Cooked Meats sites and our 
Continental Products businesses. Our product range includes sliced 
cooked meats produced for retailers and food-to-go operators and  
a range of ‘slow cook’ and ‘sous vide’ prepared meals for consumers. 
Continental Products includes an expanding range of Mediterranean-
inspired products, including charcuterie, olives and antipasti, dips and 
other Mediterranean snacks. We work in partnership with like-minded 
producer partners across the continent; from small scale artisanal, 
traditional specialists to larger scale producers who can satisfy 
the growing demand and appetite for continental meats in the UK.
Poultry
We have created a unique supply chain in the UK market through the 
Cranswick Poultry businesses. Our Fresh Chicken business produces 
whole and portioned poultry products as well as seasonal, flavoured 
ranges. Our Fresh Chicken site also supplies other facilities within the 
Group to create further added-value products. Our Cooked Poultry 
operation supplies premium products to retail and food-to-go customers, 
and our Prepared Poultry site offers a range of premium, prepared 
chicken products to Retail and Quick Service Restaurant customers.
Pet Products
Established over 50 years ago, Lincolnshire based Cranswick Pet 
Products was acquired by Cranswick in January 2022. It manufactures 
a range of dried dog food for a number of established retail brands 
as well as its own Vitalin and Alpha brands. Our own brands are focused 
on sustainably sourced and responsibly reared British ingredients, 
differentiating themselves with their commitment to quality and origin.
Our people
By providing competitive remuneration, safe working conditions,  
as well as training, development and mentoring opportunities.
>78,000 
training courses completed by Cranswick colleagues in the year
Read more on pages 51–54
Customers and consumers
By continuously delivering high quality, 
authentic and innovative products.
4.9%
sales from new products as a percentage of total revenue
Read more on pages 55–56
Producers and suppliers
By providing fair trading terms, and ensuring supplier 
integrity and ESG compliance.
687
supplier audits completed in the year
Read more on pages 57–59
Shareholders
By delivering strong dividend growth.
34
years of consecutive dividend growth
Read more on page 64
Communities
By providing support to our local communities, led by a strong 
focus on food redistribution, education and skills.
>1.6m
meals donated to charities this year
Read more on pages 62–63
NGOs
By working with NGOs we can help to set policies and improve 
industry standards.
Cranswick Carbon Inset Scheme 
strengthens trust and transparency surrounding carbon insetting
Read more on pages 60–61
WHAT WE DO
OUR BUSINESS MODEL CONTINUED
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STRATEGIC REPORT
Strategic report
STRATEGIC REPORT

CHAIRMAN’S STATEMENT
WE HAVE MADE STRONG 
STRATEGIC AND 
COMMERCIAL PROGRESS 
IN THE PAST YEAR WHICH 
HAS STRENGTHENED THE 
BASE FROM WHICH TO 
DELIVER THE ONGOING 
PLANS OF THE GROUP.
Tim J Smith CBE
Chairman
I am pleased to report on the 
encouraging strategic progress 
achieved this year. Continued 
growth and success have been 
achieved through exceptional 
customer service and the highest 
product quality, complemented 
by the value and versatility 
of our product categories. 
Our management team’s expertise and 
experience has skilfully transformed industry 
challenges into valuable opportunities. 
On behalf of the Board, I would like to express 
our gratitude to all Cranswick colleagues for 
their exceptional resourcefulness, innovative 
ideas and steadfast commitment which resulted 
in the record performance for the business. 
I am very pleased with the progress we have 
made towards our strategic priorities this year, 
supported by significant investments in 
targeted capital expenditure and carefully 
chosen acquisitions. Our investment programme 
has continued at pace with a relentless focus on 
automation, adding scale and delivering further 
quality, capacity and efficiency improvements. 
The persistent effects arising from broad-based 
cost inflation have been proactively addressed 
through effective and timely cost management 
and recovery measures throughout the period. 
By sustaining our partnerships with customers, 
we provided cost-effective solutions across our 
product ranges, concurrently enhancing 
operational efficiencies and driving 
automation projects. 
This year’s success has also been achieved 
in the face of considerable ongoing challenges 
in the UK food and farming industry, with labour 
shortages, financial pressures and political 
uncertainty all proving to be major concerns 
for many independent producers. It is now more 
crucial than ever for the UK to have a thriving 
and resilient food and farming sector, especially 
given the challenges our food system is currently  
facing. The Government has identified that 
our national security depends on addressing 
a small number of critical risks which include 
food security. It seems imperative to me that 
the Government should better concentrate 
its resources on improving our resilience 
to those risks. 
We have further developed and grown our 
farming and milling operations which has 
strengthened our vertical integration and 
enhanced our business resilience. 
The expansion of our farming capability helps 
us to ensure full farm-to-fork traceability as the 
acquisition of Elsham Linc indoor pig farming 
business significantly increases the size of our 
Red Tractor-assured indoor pig herd and adds 
additional feed milling capability, increasing our 
self-sufficiency in UK pigs to over 50 per cent. 
Looking forward, we anticipate further sector 
consolidation, and Cranswick is committed to 
expanding its farming capability to ensure the 
continuity of supply, sustainability leadership, 
and the highest animal welfare standards. 
Results
Total revenue for the 53 weeks to 30 March 
2024 was £2,599.3 million, showing an 
increase of 11.9 per cent from the previous 
year’s reported figure of £2,323.0 million. 
Adjusting for contributions of the acquisitions 
made in the previous and current financial 
years, revenue grew by 11.6 per cent on 
a like-for-like basis.
Adjusted profit before tax for the period 
at £176.6 million was 26.1 per cent higher 
than the £140.1 million reported last year. 
Adjusted earnings per share on the same 
basis was up 15.6 per cent at 242.8 pence 
from 210.0 pence last year.
Cash flow and financial position
At the end of the year, net debt was 
£99.4 million, down from £101.4 million 
in the previous year. Net debt excluding 
IFRS 16 lease liabilities was also reduced 
to just £0.1 million compared to £20.2 million 
previously. The Group has access to an 
unsecured, sustainability linked £250 million 
facility which runs through to November 2026.
Dividend
The Board is proposing a final dividend of 67.3 
pence per share, 14.5 per cent higher than the 
58.8 pence paid last year. Together with the 
interim dividend of 22.7 pence per share, this 
equates to a total dividend for the year of 90.0 
pence per share, an increase of 13.4 per cent 
on last year, extending the period of consecutive 
years of dividend growth to 34 years.
The final dividend, if approved by Shareholders, 
will be paid on 30 August 2024 to Shareholders 
on the register at the close of business on 19 July 
2024. Shares will go ex-dividend on 
18 July 2024. 
Corporate governance
The Board embraces the UK Corporate 
Governance Code as part of its culture, as we 
believe this underpins our long-term success. 
As a Board, we regularly appraise our 
governance framework and processes to ensure 
they remain effective and fit for purpose.
The Board is supportive of the changes made 
in the updated UK Corporate Governance Code 
(‘the Code’). Although we are not obligated 
to adopt the new provisions until 2026, we are 
working to implement them at the earliest 
opportunity. You can read more about our 
compliance with the Code in our Corporate 
Governance section on page 93. 
Board changes 
During the year, we have continued to evolve 
the Board to ensure it provides the appropriate 
skills and experience to support and challenge 
Cranswick’s executive team.
With effect from 23 May 2023, Yetunde 
Hofmann was appointed as the Company’s 
designated Non-Executive Director for 
engagement with the workforce. This is an 
important position that I had the honour 
of undertaking before my appointment as 
Chairman. It was a pleasure to welcome Yetunde 
to the role, and her extensive experience brings 
a valuable perspective to our team.
Liz Barber succeeded Mark Reckitt as the 
Company’s Senior Independent Director 
following his retirement as a Non-Executive 
Director of the Company on 24 July 2023. 
As of this date, the Board appointed Alan 
Williams to take on Liz’s previous role as 
Chair of the Audit Committee. 
Pam Powell retired as an Independent 
Non-Executive Director with effect from 
1 September 2023 and her position as 
Chair of the Remuneration Committee is 
succeeded on an interim basis by Liz Barber. 
On 21 March 2024 we announced the 
appointment of Rachel Howarth as a Non-
Executive Director with effect from 30 April 
2024. Rachel is the Group People Officer at 
Whitbread plc. Rachel was previously the 
Group HR Director with SSP Group plc, before 
which she spent sixteen years with Tesco plc. 
On appointment, Rachel became a member 
of the Remuneration, Nomination and ESG 
committees. It is intended that Rachel will 
succeed Liz Barber as Chair of the 
Remuneration Committee in August, following 
conclusion of the scheduled review of the 
Company’s Directors’ Remuneration Policy. 
On behalf of the Board, I welcome Rachel 
and thank Mark and Pam for their positive 
contribution to Cranswick’s successful 
development over their respective tenures.
Culture 
The success of the Group is deeply rooted 
in the dedication and excellence of our people, 
and we take pride in our strong and inclusive 
culture. We have consistently invested in our 
team, with an emphasis on training, development 
and employee engagement to cultivate an 
environment where everyone can thrive. 
More than ever, we are driving the social 
aspects of our ESG efforts, focusing on our 
ability to meet the needs of our customers, 
suppliers, local communities, and of course, 
our employees. Diversity and inclusion is key 
to our progress as an organisation, and it 
underlines the vital role Yetunde Hofmann plays 
as our designated Director for engagement 
with the workforce, ensuring that the views 
of our people are heard by the Board. 
Sustainability
We continue to move forward at pace with 
our sustainability programme, and this year 
we have relaunched our ‘Second Nature’ 
sustainability strategy. We aimed to make 
it more directly relatable, accessible and 
achievable, ensuring it’s easier for individuals 
to take meaningful actions, whilst embracing 
both the environmental and social aspects 
of sustainability. You can read more about our 
sustainability strategy in our Sustainability 
section on pages 30 to 37.
I was also delighted to see that Cranswick was 
first place in the second edition of ‘The Better 
Food Index’, which ranks the 30 largest food 
and drinks companies in the UK on their actions 
and commitments towards a fair and sustainable 
food system. 
Outlook
We have made strong strategic and commercial 
progress in the past year which has strengthened 
the base from which to deliver the ongoing plans 
of the Group. The start to the current year has 
been in line with the Board’s expectations and 
the outlook for the current financial year is 
unchanged. The strengths of our business, which 
include our diverse and long-standing customer 
base, breadth and quality of products and 
channels, robust financial position and industry-
leading infrastructure will support the further 
development of Cranswick over the longer-term.
Tim J Smith CBE
Chairman
21 May 2024
Dividend per share
90.0p
+13.4%
Adjusted earnings per share
242.8p
+15.6%
34 consecutive years of growth
Dividend per share p
90
91
92
93
94
95
96
97
98
99 00
01
02 03 04 05
06 07
08 09
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
2.8
3.3
3.8
4.0
4.1
4.3
4.6
5.1
5.8
6.8
7.5
8.3
10.8
12.0
13.2
14.5
16.5
18.1
19.9
21.7
25.0
27.5
28.5
30.0
32.0
34.0
37.5
44.1
53.7
55.9
60.4
70.0
75.6
79.4
90.0
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STRATEGIC REPORT
Strategic report
STRATEGIC REPORT

CHIEF EXECUTIVE’S REVIEW
SUBSTANTIAL 
INVESTMENT 
DRIVING A STRONG 
PERFORMANCE.
Adam Couch
Chief Executive
Alongside our colleagues, I would also like to 
thank our suppliers and customers, with whom 
we continue to work in close partnership. In last 
year’s report, I highlighted numerous challenges 
impacting the UK farming sector and broader 
food supply chains stemming from the Ukraine 
war and widespread cost inflation. This year, 
we experienced a more stable environment for 
farmers, leading to the recovery of pig prices, 
contributing to the achievement of our robust 
results. We have increased our self-sufficiency 
enabling us to maintain our pig volumes against 
a double-digit percentage reduction in the 
national herd.
Our successful performance owes a great deal 
to the substantial investment we have put into 
enhancing our farming infrastructure and 
expanding our vertical integration. We have 
increased the size, scale and quality of our pig 
herds through ongoing organic growth and 
the acquisitions of new indoor and premium 
outdoor pigs. Notably, our acquisition of Elsham 
Linc has substantially bolstered our Red Tractor 
assured indoor pig herd. This business comprises 
18 sites in North Lincolnshire, including a feed 
mill, and has 8,000 sows producing in excess 
of 3,200 finished pigs per week. We also 
acquired a second pig herd during 2023 as part 
of a wider agreement to lease and operate, 
on a long-term basis, a fully integrated pig and 
arable farming enterprise in North Yorkshire. 
Thanks to these investments, our self-
sufficiency in UK pigs is now over 50 per cent. 
Access to labour remains one of our most 
important challenges. To address this, 
we expanded our recruitment programme and 
now have more than 650 colleagues from the 
Philippines in the business who form a key part 
of our workforce. We continue to put forward 
the case for the farming and food producer 
sector to the UK government and through 
various industry bodies. One of the measures 
introduced in Spring 2024 was an increase 
in the salary threshold to £38,700, for those 
arriving in the UK on Skilled Worker visas. 
This figure marks a significant rise from the 
previous level of £26,200; a shift that is poised 
to considerably limit labour accessibility for our 
Group in the foreseeable future. The scarcity 
of labour resources presents a critical challenge, 
threatening our ability to consistently deliver 
the exceptional service levels our customers 
have come to rely on. We continue to press 
government for a greater understanding of this 
issue and appreciation of the importance 
of food security.
Strong performance
We have again delivered record results with 
reported revenue growing by 11.9 per cent to 
£2,599.3 million and adjusted operating profit 
increasing 26.3 per cent to £185.1 million. 
We have reduced net debt on a pre IFRS 16 
basis from £20.2 million in March 2023 to just 
£0.1 million, whilst also investing £91.4 million 
across our asset base. 
We have delivered a strong 
financial performance in the year 
and made further progress in 
delivering our strategy. We grew 
revenue by 11.9 per cent and 
increased adjusted profit before 
tax by 26.1 per cent.
Our ongoing successful 
performance is down to the 
unwavering passion, commitment, 
and professionalism of our teams 
across the business. I have said 
many times that our people are 
our greatest asset and I would like 
to extend my gratitude to all of our 
colleagues at Cranswick for their 
continued dedication and support 
which has enabled us to deliver 
a strong set of results and make 
progress towards our strategic 
objectives.
We saw operating margin strengthen during 
the year, driven by proactive management 
and mitigation of cost inflation, as well as 
benefits arising from capital expenditure 
and efficiencies achieved in our operations. 
In addition, our return on capital employed has 
improved by 2.6 per cent to 18.5 per cent, 
reflecting our ability to deploy capital at pace 
to drive strong returns. We are proposing 
to increase our full year dividend by a further 
13.4 per cent this year, marking our 34th year of 
consecutive dividend growth.
This strong performance was driven in part 
by the value offered by pork and poultry, 
which provide customers and UK consumers 
with affordable proteins, value for money and 
versatility. Following the initial inflation shock 
last year, we are seeing the recovery in demand, 
reflected in a substantial growth in premium 
products and across all four core UK food 
categories. Our commitment to delivering 
exceptional service to our customers is reflected 
in our record-breaking Christmas trading results, 
continuing the momentum into the last quarter 
of the year, with an impressive 98 per cent 
accomplishment of customer service levels.
Year-on-year, there was a significant decrease 
in total export sales. Far East exports were 
driving this momentum, with lower prices and 
lower demand resulting from the slowdown in 
China’s food and agricultural sector. Our Norfolk 
primary processing facility continues to operate 
without an export license. It has been nearly four 
years since we voluntarily suspended this license, 
and we remain fully committed to resolving 
this issue. We will continue to raise the matter 
with DEFRA and other relevant government 
departments at every opportunity until the 
matter is successfully resolved.
Progress on our strategy
We are putting our strategy into action across 
our three strategic pillars – Consolidate, Expand 
and Diversify – to deliver growth across all areas 
of our business.
We continue to invest to further strengthen our 
vertical integration. I have already mentioned the 
acquisition of Elsham Linc, which further 
diversifies the Group’s pig farming operations 
and adds additional feed milling capability. 
Our acquisition of Froch Foods complements 
our existing bacon and cooked meats production 
capability and demonstrates our commitment to 
consolidating our presence in these categories, 
whilst adding capacity and driving efficiencies.
We are also investing at pace across our three 
fresh pork primary processing operations to 
increase capacity and drive further operational 
efficiencies in our rapidly growing value-added 
pork business. This investment programme 
includes a £62 million multi-phased 
redevelopment of the Hull primary processing 
site, which will add substantial capacity, drive 
further efficiencies and add onsite cold 
storage capability.
We are increasing our presence in growth 
markets such as poultry and Mediterranean 
foods by investing in new and existing sites. 
We are redeveloping our site at Worsley, near 
Manchester, which was acquired at the end 
of the last financial year. The £23 million fit-out 
occupies half of the site’s 50,000 square foot 
footprint providing substantial additional 
houmous manufacturing capacity.
In our cooked and prepared poultry category 
we are making a £27 million capital investment 
to increase our cooking and roasting capacity 
and enhance our ability to deliver value-add 
products. Our ambition to expand our business 
in East Anglia by increasing our fresh poultry 
operations remains, but we continue to 
encounter obstacles primarily arising from the 
complexities involved in navigating through 
the lengthy and overly complex planning 
application process.
The present year marks a transformative period 
for Cranswick Pet Products, albeit the progress 
has not been as quick as we initially envisaged. 
Nonetheless, our ongoing investments into the 
business coupled with the strategic long-term 
supply agreement with Pets at Home and 
marketing efforts position us well for sustained 
growth and success in the foreseeable future. 
The outlook remains optimistic, both for our 
business and the broader market landscape.
Second Nature
Besides our financial performance, we are 
also dedicated to fulfilling our sustainability 
objectives and generating long-term value 
for all our stakeholders. This year, we have 
accomplished several milestones in our journey 
to become a more responsible and resilient 
business. We recently refreshed our hugely 
impactful Second Nature sustainability 
strategy, making it more accessible, relevant 
and relatable for all our stakeholders. We are 
proud of these achievements, but we 
acknowledge that there is still more to do. 
We will persist in working with our customers, 
suppliers, farmers and other partners to drive 
positive change. 
A people business
Cranswick is very much a people business, 
and I believe strongly that our colleagues are 
our greatest and most valuable asset. We know 
that being an employer of choice in a highly 
competitive labour market is crucial for 
attracting and retaining the best people which 
is why we have worked hard to establish 
ourselves as a sector leader in pay, working 
conditions, health and safety, inclusivity and 
employee wellbeing. 
This year alone, I was pleased to see that we 
have welcomed several more graduates into 
our program, taking the total to 97 since 2013, 
with 30 of these individuals now promoted 
into senior full-time roles. We also have around 
150 apprentices across the Group, who are 
undertaking a range of apprenticeship  
qualifications. 
As an organisation, we actively promote and 
support diversity and inclusion, and our 
Diversity, Equality and Inclusion (DEI) 
programme is driven by a dedicated steering 
group who are responsible for taking our DEI 
goals and aspirations forward. By nurturing and 
developing talent through effective succession 
planning, we have also been able to maintain 
a deep and continually replenished pool of 
great people, who have been vital to achieving 
the success we have today. 
Looking ahead
Over the last 12 months we have strengthened 
our asset base, substantially expanded our 
farming operations, enhanced market positions 
and developed new customer relationships. 
We continue to make good progress against 
each of our strategic objectives and we are well 
placed to continue our successful development 
in the current financial year and over the 
longer-term. 
Adam Couch
Chief Executive
21 May 2024
Revenue
£2,599.3m
+11.9%
Adjusted operating profit
£185.1m
+26.3%
Capex
£91.4m
(FY23: £85.1m)
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MARKET AND CONSUMER TRENDS
What we are seeing
Guaranteeing food security remains a top priority. While the trading 
conditions during the year were more favourable with the recovery 
in the UK standard pig price, there have been numerous challenges 
encountered by the UK farming sector including the conflict in Ukraine, 
labour shortages, and unprecedented inflationary pressures. 
These challenges have led to a contraction in the UK pig herd and 
a consequent tightening of pig supply.
What we are doing
We continue to expand our farming capability to ensure full farm-to-
fork traceability and the continuity of supply of British pigs to meet 
our customers’ needs. The acquisition of Elsham Linc indoor pig 
farming business significantly increases the size of our Red Tractor-
assured indoor pig herd and adds additional feed milling capability. 
We also acquired a second premium outdoor pig herd, further 
increasing our self-sufficiency in UK pigs to over 50 per cent. 
 Cranswick has demonstrated resilience and determination in abundance 
despite considerable socio-economic and supply chain challenges, 
which continued to affect our markets this year, enabling us to make further 
meaningful progress in delivering our strategic objectives.
FOOD CHAIN SECURITY
INCREASING OUR  
SELF-SUFFICIENCY  
IN LIVESTOCK
What we are seeing
The shortage of labour in the food industry, particularly in skilled positions 
such as butchers, continued to put pressure on the business this year. 
Addressing these skill and labour shortages remains a priority, highlighting 
the need to offer flexible shifts and favourable conditions to ensure 
we can recruit and retain the best people. We believe it is important 
to take a sector-leading position on pay, working conditions, professional 
development, health, safety and wellbeing to attract and retain the best 
people across the Group.
What we are doing
We continue to expand our apprenticeship and graduate schemes, 
while actively engaging with schools and colleges to showcase 
the rewarding career opportunities we can offer. We provide a wide 
range of professional development training programmes to ensure 
existing and new colleagues can enjoy a fulfilling career. We also 
employ around 650 colleagues from the Philippines in butchery, 
farming and related roles, who each benefit from integration 
and support packages. Investment in automation continues to reduce 
our reliance on manual labour where possible. 
SHORTAGE OF LABOUR
ADDRESSING  
THE SKILLS AND  
LABOUR GAP
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MARKET AND CONSUMER TRENDS
CONTINUED
What we are seeing
Eating out is becoming more important. Affordable Quick Service 
Restaurants (QSRs) and food-to-go outlets continue to perform strongly, 
particularly as people have returned back to offices. Pubs, bars, and coffee 
shops are also faring better, and we have seen the growing popularity of 
out-of-home dining experiences and premium restaurants.
What we are doing
We continue to expand our product offerings for pork and chicken, 
introducing new product choices that offer a combination of 
affordability and a premium dining experience. We have made 
substantial investments in our asset base to capitalise on the fast-
growing QSR market, facilitated by the additional contact cooking line 
at our Cooked Bacon facility. Successful Cooked Bacon product 
launches with leading QSR partners, coupled with substantial growth in 
the out-of-home breakfast market, mark key achievements for the year. 
What we are seeing
When it comes to home cooking, consumers are looking for fresh, tasty 
recipes and convenient meal ideas, whilst also seeking exciting in-home 
dining experiences. Sales across our gourmet products and convenience 
categories continue to be very strong, with our ‘slow cook’ and ‘sous vide’ 
added-value product range supporting this growth.
What we are doing
We have prioritised Cranswick’s unique differentiators; focusing 
on innovation, authenticity and flavour, particularly through our 
premium products and charcuterie ranges. Our commitment to 
exceptional customer service remained unwavering, even during the 
busiest periods such as the record-breaking Christmas trading season. 
We delivered exemplary service levels, complemented by our 
innovative array of festive products, such as ‘Christmas Dinner 
in a Box’ and our ‘slow-cook’ turkey offerings.
OUT-OF-HOME EATING
 DINERS ARE SEEKING 
AN EXPERIENCE 
TO SAVOUR
INSPIRING SOLUTIONS
FOCUSING ON 
INNOVATION, AUTHENTICITY 
AND FLAVOUR
What we are seeing
According to the Office for National Statistics, the overall price of 
food and drink rose by 25 per cent between January 2022 and January 
2024. While the rate of inflation is slowing, many consumers remain 
focused on closely managing their grocery expenses. The demand 
for affordable protein products, such as pork and poultry, continues 
to grow offering consumers an opportunity to enjoy both quality and 
value for money.
What we are doing
Our strategic use of promotions and multi-buy deals are once again 
playing a significant role in the market, driving value for consumers 
at all price points. We used our strong partnerships with customers 
to deliver cost-effective solutions across our product ranges, whilst 
also enhancing the quality of our offerings. Additionally, our fresh 
chicken and retail pork volumes have stayed robust, with prices 
staying consistently lower compared to beef and lamb.
COST INFLATION
 DRIVING VALUE  
FOR CONSUMERS AT 
ALL PRICE POINTS
What we are seeing
Consumer confidence is slowly rebounding with food and drink inflation 
decreasing and wages rising. We have seen a general change in 
consumer behaviour, supporting volume growth in premium categories 
and value-added meal solutions. The shift towards discounters has 
slowed this year, as enthusiasm for premium products that are both 
affordable and rich in protein gains momentum. 
What we are doing
We have a strong presence across the major UK grocery retailers, and 
we work with them to ensure our consumers have access to indulgent 
eating experiences at home. This plays to our strengths as we continue 
to innovate across our diverse portfolio of value-added, convenient 
meal solutions, allowing consumers to treat themselves at home, 
while still managing their household spend.
COST OF LIVING
GROWING DEMAND  
FOR PREMIUM  
PRODUCTS 
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1. CONSOLIDATE
OUR CONTINUED 
INVESTMENT HAS 
SET THE STANDARD 
FOR EFFICIENT 
PORK PROCESSING.
OUR STRATEGY
By driving the core we seek to maximise sales and returns from our pork-based 
operations by growing market share and securing new business wins. We do this by 
building trustworthy and long-lasting relationships, delivering consistent, high-quality 
products and creating new, relevant opportunities through innovation.
DRIVING THE CORE
Why it’s important 
Continuous investment in additional capacity 
and efficiency improvements together with the 
expertise of our Food Heroes, allows us 
to expand our product range and to supply our 
customers with affordable and great tasting 
pork-based products.
Our core portfolio consists of fresh pork and 
value-added products; a gourmet category 
including bacon, sausages and pastry; and 
a convenience range comprising cooked meats 
and ‘slow cook’ products. Across our portfolio 
we are renowned for delivering premium, 
high quality and great tasting food.
Progress
•	 £33 million* acquisition of Elsham Linc 
indoor pig farming business, which further 
underlines our commitment to secure 
and grow our British pig farming operation.
•	 	£13 million* acquisition of Froch Foods 
is complementary to our existing bacon 
and cooked meats production capabilities 
and aligned to our continuous commitment 
to invest and expand in current categories, 
add additional capacity and drive efficiencies 
across the business.
•	 	£9 million expansion project at our Hull 
cooked meats facility will double our ‘slow 
cook’ capacity.
*	
Refer to Note 13 of the financial statements 
for the breakdown of cash outflow on acquisition.
Future plans
•	 	£62 million multi-phased redevelopment 
of the Hull primary processing site 
to add capacity, drive further efficiency 
improvements and add on-site cold storage. 
•	 	Continuous development of innovative pig 
meat products that support our core offering 
to further drive volume growth.
•	 	Expand customer focus on current food 
trends relating to premium and ‘sous vide’ 
products. This will open up additional market 
opportunities for revenue growth.
•	 Further investment in strengthening vertical 
integration and driving Second 
Nature initiatives.
ADDING VALUE 
THROUGH INTEGRATION 
The development of our pig supply chain is crucial to secure the 
required number of pigs for the Group, as both UK and European 
herds contract. This investment enables the Group to align the 
supply of pork to the food we produce. 
The ongoing investment in our pig farming operations has resulted 
in securing over 50 per cent self-sufficiency for our requirements 
and we continue to build our capability in agricultural operations. 
The Group sources from over 320 farms, owning 19 sites and 
directly manages a further 46 farms. Around 80 per cent of the pigs 
are produced to the higher welfare RSPCA Assured standard and 
the remainder are produced to the Red Tractor standard. 
In the year, investment into our pig supply chain includes the 
acquisition of Elsham Linc, specialising in the production of Red 
Tractor-assured pigs from 11 sites across North Lincolnshire. 
In addition to rearing pigs, Elsham Linc also produces all of the 
feed required for this operation; around 74,000 tonnes of pig feed 
per annum. Further capacity will be unlocked through post 
acquisition investment at the mill to continue growth in the 
supply of feed across the Group.
As the business continues to grow, opportunities to expand our 
differentiated pig farming business will continue to be explored 
providing further long-term security of supply and 
competitive advantage.
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2. EXPAND
OUR INNOVATION TEAM 
HAS IDENTIFIED GAPS IN 
THE MARKET TO CREATE NEW 
AND ORIGINAL IDEAS BASED 
ON KEY FLAVOUR TRENDS. 
IN DOING THIS WE CAN 
PUSH THE BOUNDARIES 
OF THE COATED AND 
COOKED CHICKEN 
CATEGORIES, TO BRING 
THE CUSTOMER A PRODUCT 
WHICH IS INVENTIVE AND 
EXCITING EVERY TIME.
OUR STRATEGY
CONTINUED
‘Expand’ focuses on increasing our presence in growth markets such as poultry 
and Mediterranean foods. We deliver this by building on successful acquisitions 
and investing in new sites. We continue to build capacity and capability across 
the business and explore opportunities in adjacent categories.
INCREASE MARKET SHARE IN GROWTH CATEGORIES
Why it’s important 
We have a fully vertically integrated fresh poultry 
business and two value-added poultry facilities, 
as well as five continental products sites, which 
supply a mix of artisanal Mediterranean products 
including olives, falafels and houmous. 
The poultry market continues to offer a strong 
growth opportunity for us as we look to expand, 
as well as to develop new products and open 
new trade channels. Our vertically integrated 
poultry supply chain gives us a key advantage 
in this respect, enabling us to take a leading 
position on food integrity and animal welfare.
We continue to grow our Continental food 
businesses as we work with customers 
to respond to changing consumer trends. 
With continued investment we can leverage 
our category leadership and capitalise 
on further opportunities.
Progress
•	 £23 million fit-out of Worsley facility, 
providing substantial additional houmous 
manufacturing capacity and further 
expanding our presence in growth markets.
•	 Ramona’s continues to expand and is now 
the number one houmous brand by volume 
in the UK.
•	 New business wins with anchor customers at 
both Cooked and Prepared Poultry to supply 
ready-to-eat and breaded chicken expands 
our presence in the UK poultry market.
•	 Prepared Poultry won the award for 
the “Best Poultry Product” at the Meat 
Management Awards recognising the quality 
of coated chicken products produced 
at the site.
Future plans
•	 Capital investment of £27 million 
in Cooked and Prepared Poultry to expand 
cooking and roasting capabilities, expanding 
our capacity to provide convenient poultry 
products. This investment aligns with 
consumer trends towards convenience 
and on-the-go poultry products.
•	 	Expansion of our fresh poultry operations 
in East Anglia to improve efficiencies, 
and to further extend our market share 
in fresh poultry. 
•	 Further investment in our Continental 
businesses to increase efficiencies and 
expand capacity delivering great taste, 
innovation and convenience to consumers 
in the fast growing Mediterranean 
foods category.
STRENGTHENING 
OUR MEDITERRANEAN 
FOODS BUSINESS
Since the acquisition of Continental Fine Foods in 2001, the business 
has developed a wide range of products sourced primarily from 
the Mediterranean region. We supply this category from five sites 
in London and the North-West. Our new houmous production facility 
is due to open in September 2024. Growth will come from building 
new facilities, investment in existing operations and complementary 
strategic acquisitions.
In 2018, the Continental Foods business relocated to Bury. 
Investment of over £30 million has seen the introduction of robotics, 
advanced slicing and the capability to create multi-ingredient 
selection packs and platters in charcuterie meats and olives & 
antipasti, securing new business with retail and food 
service customers.
The acquisition of the Katsouris Brothers business in 2019 
complemented the existing business. This extended the product 
range to include a broad range of pulses, nuts and seeds, speciality 
cheeses, such as feta, ricotta and halloumi and increased our share 
of chilled olives to around 50 per cent of the UK retail market.
A number of bolt on acquisitions have since been completed including: 
Mediterranean Foods producing falafel and dips; Atlantica importing 
Spanish tortilla; and Ramona’s Kitchen focused on the production 
of houmous.
The relaunch of the Ramona’s brand in 2023 secured new retail 
distribution points and is supported by a national TV sponsorship 
campaign. This has resulted in the brand being recognised as 
the UK’s best selling branded houmous. This success has been 
a key reason for the move to invest £23 million in the Worsley 
houmous and dips facility.
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3. DIVERSIFY
WE HAVE SUCCESSFULLY 
DELIVERED A NEW 
STRATEGIC PARTNER 
RELATIONSHIP WITH PETS 
AT HOME TO PRODUCE 
PRIVATE LABEL PRODUCT, 
WHILST ALSO INVESTING 
IN A BRAND REDESIGN 
OF THE EXISTING 
VITALIN AND ALPHA 
DOG FOOD BRANDS.
OUR STRATEGY
CONTINUED
‘Diversification’ enables the Group to identify new markets that will create further 
growth opportunities. Whilst Cranswick is firmly established in major fresh food 
categories, opportunities to move into new markets will continue to be explored. 
The criteria for growth will focus on building capability in, and driving value from, 
adjacent complementary categories. 
IDENTIFY NEW OPPORTUNITIES
Why it’s important 
The acquisition of Cranswick Pet Products acts 
as a springboard for delivering future growth. 
While grocery retailers form a key part of the 
pet food market and are well aligned to 
our existing customer base, we see clear 
opportunities to broaden our reach by 
developing strategic customer relationships 
with major pet store chains and online retailers, 
either through own label range development 
or building our Alpha and Vitalin brands.
Progress
•	 £10 million investment in expanding 
dry pet food production at Pet Products 
is progressing to plan. This investment 
will double kibble production 
facility capacity.
•	 	The refreshed Vitalin and Alpha dog food 
brands have been relaunched with listings 
secured in Pets at Home and through online 
retail channels.
Future plans
•	 	Continue to capitalise on revenue growth 
opportunities that the pet food 
market offers.
•	 	Increase the utilisation of our fresh poultry 
and pork supply chains within our pet 
food production.
•	 	Explore new ways to introduce innovation 
into product development, utilising the skill 
and expertise of the Pet Products team.
•	 Identify new expansion opportunities outside 
of our core categories.
BUILDING A SUSTAINABLE 
PET FOOD BUSINESS
The acquisition of Cranswick Pet Products in January 2022 
(formally known as Grove Pet Foods), provided access to a new 
market and long-term opportunities to add value through leveraging 
our supply chain. 
This year, we initiated a strategic business transformation aimed 
at bolstering our long-term growth plans. Although the pace of 
progress has not matched our initial expectations, resulting in an 
impairment of goodwill and other intangible assets, we streamlined 
operations to improve efficiency, while investing in additional 
production capacity and capability to enable growth. 
We are actively reshaping and consolidating our customer base, 
while successfully building on a strategic partnership with Pets at 
Home. Initial supply commenced from September 2023, and further 
lines continue to be onboarded. 
Positioned for sustained future growth, Cranswick Pet Products’ 
own brands, Vitalin and Alpha, underwent a comprehensive 
redevelopment during the year. 
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KEY PERFORMANCE INDICATORS
Key Performance Indicators (KPIs) enable us to measure our progress  
against our long-term growth strategy and our Second Nature commitments. 
HIGH QUALITY PRODUCTS
SUSTAINABILITY
LONG-TERM GROWTH STRATEGY
OPERATIONAL EXCELLENCE
Consolidate: 
Like-for-like revenue growth
2023
+14.4%
2022
+5.3%
2024
+11.6%
Expand: 
Sales from new products
2023
3.6%
2022
7.6%
2024
4.9%
Diversify: 
Sales from non-food products
2023
£26.6m
2022
£3.9m
2024
£25.4m
Adjusted operating margin 
2023
6.3%
2022
7.0%
2024
7.1%
Free cash flow 
2023
£149.2m
2022
£158.4m
2024
£223.4m
Return on capital employed* 
2023
15.8%
2022
16.9%
2024
18.5%
Why is this important?
We take food safety very seriously and each 
site’s food safety standards are assessed every 
year by an independent body, the British Retail 
Consortium (BRC).
Performance
All production facilities, certified by the 
British Retail Consortium (BRC) against 
Global Standards for Food Safety, 
were awarded a Grade A rating, reflecting 
the highest standards of compliance. 
Why is this important?
Like-for-like revenue, which excludes 
the contributions from acquisitions prior 
to the anniversary of the acquisition date, 
allows us to measure the underlying growth 
of the business. 
Performance
Like-for-like revenue increased by 
11.6 per cent, reflecting effective inflation 
recovery, underpinned by volume growth 
in UK food with growth accelerating through 
the second half of the year.
Why is this important?
Ongoing innovation and product range 
expansion helps us to drive revenue growth 
and strengthen our relationships with 
our customers.
Performance
Sales from new products during the first 
six months following their launch accounted 
for £127.5 million of revenue in the current 
year, representing 52 per cent increase 
year-on-year.
Why is this important?
Revenue from our “other” segment is an 
indicator of growth delivered as a result of our 
diversification strategy.
Performance
Revenue in Pet Products decreased by 
4.7 per cent as we consolidated the customer 
base before onboarding the new Pets at Home 
contract which started in the second half of 
the year. 
Why is this important?
Our Group Technical Services team undertake 
supplier audits to ensure the safety, traceability, 
quality and provenance of the raw materials 
and ingredients we use.
Performance
The higher number of audits is driven by an 
increased number of farm audits. This year, 
a strategic decision was made to conduct 
additional Cranswick welfare assessments. 
This proactive approach aims to identify 
potential issues pre-emptively, offering support 
to enhance compliance and performance.
Why is this important?
We are dedicated to delivering the highest 
quality products which meet or exceed our 
customer expectations.
Performance
The increase is primarily driven by two key 
drivers. Firstly, several retailers have altered 
their reporting methods resulting in enhanced 
visibility of complaints. Secondly, the addition 
of new factories and customers has broadened 
the scope of potential issues and subsequently 
contributed to the rise in complaints.
Why is this important?
We are committed to reduce our relative carbon 
footprint as part of our journey to Net Zero.
Performance
Over the past 12 months, the Group’s relative 
carbon footprint for Scope 1 and 2 emissions 
increased by 2.2 per cent, driven by changes in 
emission methodology and product mix.
*	
2023, 2022 and the baseline data has been restated following 
new learnings and business acquisitions. Please refer to page 
37 for more information.
Why is this important?
We are committed to eliminating edible food 
waste by 2030. 
Performance
We have invested in innovative processing 
techniques and staff training in order to reduce 
edible food waste.
*	
Last year WRAP have refreshed their Food Waste Reduction 
Roadmap to remove mandatory reporting of food waste 
in effluent and we have taken the decision to remove waste 
in effluent from historic reporting so accurate comparisons 
can be made.
Why is this important?
Health and safety of our employees and visitors 
is our key priority. We regularly monitor and 
review our performance based on our accident 
rate of RIDDORs reported per 100,000 hours 
worked in our operations.
Performance
Our RIDDOR frequency rate per 100,000 
hours decreased by 8.3 per cent compared 
to FY23, mainly driven by improved training 
and risk assessment processes.
Why is this important?
Return on capital employed is an 
appropriate metric to measure the efficiency 
of capital allocation. 
Performance
Return on capital employed increased by 264 
bps reflecting substantial operating profit 
growth from our existing asset base along with 
strong returns from capital deployed during 
the year.
*	
ROCE represents adjusted operating profit divided by the 
sum of average opening and closing net assets, net debt/
(funds), pension surplus/(deficit) and deferred tax.
Why is this important?
Free cash flow demonstrates the level of cash 
generation from the business.
Performance
Free cash flow has increased in the year 
primarily due to increased EBITDA, tight 
control of working capital and a modest 
increase in biological assets.
Why is this important?
Adjusted operating margin is a meaningful 
measure of the underlying profitability 
of the business.
Performance
Adjusted operating margin increased by 81 bps, 
reflecting a strong contribution from expanded 
pig farming operations, tight cost control and 
robust returns from the effective deployment 
of capital. 
Number of BRC Grade A’s 
2023
17
2022
15
2024
19
Number of supplier audits 
2023
340
2022
352
2024
687
Complaints per million units sold 
2023
10
2022
11
2024
14
Relative carbon footprint* 
Tonnes of CO2e per tonne sales
Baseline (2020) 0.1222
2023
0.0845
2022
0.0894
2024
0.0864
Edible food waste* 
Percentage of tonnes sold
2023
0.24
2022
0.27
2024
0.22
RIDDOR frequency rate 
per 100,000 hours worked
2023
0.24
2022
0.27
2024
0.22
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STRATEGIC REPORT

OPERATING AND FINANCIAL REVIEW
WE HAVE MADE EXCELLENT 
PROGRESS OVER THE 
LAST TWELVE MONTHS, 
DELIVERING RECORD 
RESULTS AND MAKING 
FURTHER POSITIVE 
PROGRESS TOWARDS 
MEETING OUR STRATEGIC 
OBJECTIVES.
Mark Bottomley
Chief Financial Officer
Revenue
Reported revenue increased by 11.9 per cent 
to £2,599.3 million. Like-for-like revenue which 
excludes the contributions from acquisitions 
prior to the anniversary of their acquisition date 
increased by 11.6 per cent with corresponding 
volumes 1.5 per cent higher. On a 52-week 
basis reported revenue increased by 9.8 per 
cent, underpinned by core UK food volume 
growth of 4.5 per cent with all four categories 
delivering positive volume momentum. 
Growth accelerated through the second half of 
the year to 6.6 per cent, from 2.6 per cent in the 
first half.
Fresh Pork revenue growth reflected the pass 
through of higher pig prices, with volume 
growth delivered in both retail and wholesale 
channels. Poultry volumes were positive with 
strong growth in Prepared Poultry as the 
business continues to mature following its initial 
start-up phase. Convenience revenue was also 
ahead reflecting further inflation recovery and 
onboarding of new customers. Growth in 
Gourmet Products continued with new product 
launches driving strong volume growth at the 
Hull Cooked Sausage and Bacon facility.
Customer service levels remained consistently 
high throughout the year, with over 98 per cent 
fulfilment, including during the record 
Christmas trading period.
Adjusted Group Operating Profit
Adjusted Group operating profit increased by 
26.3 per cent to £185.1 million with adjusted 
Group operating margin at 7.1 per cent. 
Excluding the final insurance receipts in respect 
of the May 2022 product recall claim and the 
contribution from the 53rd week, adjusted 
operating profit was 20.7 per cent higher than 
the prior year. This improvement reflected the 
strong returns we are now generating from 
ongoing investment in our farming and milling 
operations together with inflation recovery 
in the first half of the year, easing input prices, 
operational efficiency improvements and tight 
cost control. The positive recovery was partly 
offset by the losses incurred in our Pet Food 
business which is still partway through a major 
transformation process.
Revenue and Adjusted Operating Profit
2024
£’m
2023
£’m
Change
(Reported)
Change
 (Like-for-like*)
Revenue
2,599.3
2,323.0
+11.9%
+11.6%
Adjusted Group Operating Profit*
185.1
146.5
+26.3%
Adjusted Group Operating Margin*
7.1%
6.3%
+81bps
*	
See Note 30 of the financial statements.
Category review
Fresh Pork
Fresh Pork revenue, which represented 
25 per cent of Group revenue, increased by 
7.7 per cent, with like-for-like revenue excluding 
the impact of acquisitions up 6.9 per cent 
reflecting the further recovery of high UK pig 
prices which peaked at 225.65p/kg in August. 
UK Fresh Pork volumes were strongly ahead 
of the prior year, offset by lower Far East 
export volumes. 
Retail performance was strong with volumes 
up 4.5 per cent driven by an uplift in retailer 
promotional plans throughout the year with 
special buys and premium tier promotions 
contributing strongly. UK wholesale revenue 
also benefitted from increased pricing and 
more volume directed into the UK trade as 
export demand slowed.
Far East export revenue was 31.1 per cent 
behind the prior year as both pricing and 
demand from the key Chinese market 
remained subdued.
During the year we invested £31 million across 
the three primary processing facilities and 
our farming infrastructure. £7.6 million related 
to the £62 million ongoing multi-phased 
redevelopment of the Hull primary processing 
site which will add substantial capacity and 
drive further efficiency improvements along 
with the added benefit of onsite cold storage 
capability. This ongoing investment in our 
primary processing asset base provides the 
platform to not only grow our fresh pork 
business but also to feed into our rapidly 
growing wider value-added pork businesses.
The acquisition of Elsham Linc, a large-scale 
indoor farming business with 18 sites in North 
Lincolnshire, including a feed mill, and the 
purchase of an additional pig herd during the 
year substantially increased the scale of our 
farming operations at a time when the overall 
size of the UK pig herd has fallen by 15 per cent. 
The continued investment in, and expansion of, 
our higher welfare and Red Tractor assured pig 
herds has lifted our self-sufficiency in UK pigs 
to over 50 per cent. Moving forward we will 
continue to invest at pace in our pig farming 
operations and consider further acquisitions 
to ensure we have the right quantity and mix 
of pigs to service our customers’ requirements.
Convenience
Convenience revenue increased 13.3 per cent 
and represented 39 per cent of Group revenue. 
Revenue growth reflected both ongoing 
inflation recovery and stronger volumes driven 
by a strong performance in Katsouris Brothers 
through business wins and category growth.
Cooked Meats revenue growth reflected 
ongoing inflation recovery and underlying 
volume growth in our ‘slow cook’ and ‘sous vide’ 
product ranges. Towards the end of the 
financial year, across the wider cooked meats 
category, we signed a new long-term supply 
agreement with one of our strategic 
retail customers.
The expansion of our Hull Cooked Meats 
facility enabled the successful launch of our 
‘slow cook range’ with two new major retail 
customers. Leading Christmas products have 
become ‘hero lines’ with new, modern flavours 
and formats added to the range. The award-
winning ‘Turkey with all the trimmings’ product 
was the first to market full meal solution.
At the Milton Keynes facility the extension 
works are now complete with the additional 
capacity enabling new business to be brought 
on board.
Shortly after the year end the Valley Park site 
in South Yorkshire relinquished some lower 
margin business. New retail business has 
however since been secured and an ongoing 
cost-out plan at the site leaves the business 
better able to serve its anchor strategic 
customer and search for new accretive business 
opportunities going forward.
Continental Products revenue increased with 
inflation recovery offsetting modestly lower 
volumes. We achieved a great result with our 
Christmas range which included 1.9 million 
platters that are becoming a popular choice for 
modern Christmas celebrations. The creative 
‘Charcuter-tree’ was an integral part of one of 
our customer’s Christmas marketing campaign. 
Our premium grazing platters are ideally suited 
to party and sharing occasions, combining 
charcuterie, olives, antipasti and crackers. 
We have invested heavily in automation and 
complex assembly equipment at our Bury 
facility to facilitate growth in this attractive 
market segment. 
Katsouris Brothers revenue increased 
reflecting both inflation recovery and strong 
volume growth. Our halloumi products have 
performed particularly well with business wins 
in retail and food service. Strong sales of ambient 
products under the Cypressa brand also drove 
positive year-on-year growth with the range’s 
success recognised with the Grocer Gold for 
the Cypressa Halkidiki Olives double stuffed 
with Garlic and Red Pepper and Cypressa 
Greek Extra Virgin Olive Oil.
The Ramona’s business continued to perform 
well and is now the number one houmous brand 
by volume in the UK. The Watford facility is now 
running at maximum capacity with some volume 
needing to be outsourced in the short-term 
ahead of the planned move to the new Worsley 
facility later in the year. Redevelopment of the 
Worsley facility, which was acquired at the end 
of the last financial year, is ongoing. The 
£23 million fit-out, which will be complete in the 
second half of 2024, will deliver a best-in-class 
houmous and dips production facility enabling 
a significant increase in capacity using new and 
innovative production processes.
Gourmet Products
Gourmet Products revenue increased 20.8 per 
cent year-on-year and represented 18 per cent 
of Group revenue, with all businesses 
contributing positively to the strong 
revenue momentum.
The acquisition of Froch Foods Holdings 
Limited (‘Froch Foods’) completed during the 
year adds capacity to our added-value 
processing of predominantly pork and poultry 
related products. Froch Foods supplies one 
of our large retail customers in this category 
and the acquisition aligns with our commitment 
to invest in, and add capacity to, our core 
categories to drive further growth. 
Revenue from the Cooked Bacon and Sausage 
facility was significantly ahead, underpinned 
by double-digit percentage volume growth. 
Successfully onboarding a second depot 
for a quick service restaurant customer and 
the addition of new retail customers for 
our premium cooked sausage range both 
contributed to the strong performance.
Sausage and bacon sales increased strongly 
with both retail and food service segments 
delivering good volume performance during 
the year. Volume growth was boosted by more 
retail promotions involving multi-buy deals, with 
premium products performing especially well. 
Food service volumes were robust as eating 
breakfast outside the home continues to gain 
in popularity. Our Christmas output of pigs 
in blankets increased by 25 per cent with over 
75 million single units delivered to our 
customers across the festive period.
Pastry revenue improved year-on-year with 
promotional mechanics and an innovative 
product range boosting demand. New premium 
tier products were launched during the year 
with underlying strong performance in the core 
product range.
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STRATEGIC REPORT

OPERATING AND FINANCIAL REVIEW
CONTINUED
Poultry
Poultry revenue increased by 7.6 per cent and 
represented 17 per cent of Group revenue. 
Volumes increased year-on-year with strong 
growth from Prepared Poultry.
Fresh Poultry continued to perform well with 
an average 1.4 million birds processed each 
week. Volume growth in the year was driven 
through stronger retail sales performance with 
the site’s anchor customer, in part facilitated by 
investment in additional automated portioning 
and thigh deboning in the prior year. 
Cooked Poultry revenue was modestly ahead 
of the previous year, with the site successfully 
launching new products into a premium retail 
category. A substantial £17 million capital 
investment programme, which will increase 
cooking and cooling capacity, along with 
additional roasting capability for portions and 
bone-in products, is progressing well with 
completion targeted before the end of the 
current financial year. During the year, the 
May 2022 product recall claim was successfully 
concluded with final insurance receipts of 
£4.7 million received and recognised in other 
operating income. 
The Prepared Poultry facility, in its second year 
of operation, delivered strong volume growth 
albeit the site continued to operate well below 
optimum capacity. With the site carrying a high 
fixed overhead base, additional volume is 
needed to meet margin expectations. 
The recent onboarding of a new retail customer 
will go some way to addressing this issue. 
The outlook for the business remains positive 
with a further £10 million expansion project 
now underway to support the category 
growth pipeline. 
Following on from the highly virulent Avian 
Influenza (‘AI’) season in the previous financial 
year, it is pleasing to report that the disease has 
been far more benign in the current financial 
year with Cranswick farms unaffected. Indeed, 
the UK has self-declared zonal freedom from 
AI with effect from 29 March 2024. The UK 
does not currently have outbreaks occurring 
in poultry or other captive birds and the level 
of risk is low with no disease control zones in 
place in England. This said, strict bio-security 
protocols remain in place at the Suffolk plant 
and across all our farms in the southeast 
of England. 
Pet Products
Cranswick Pet Products represented 1 per cent 
of Group revenue, with revenue down 4.7 per 
cent primarily due to the timing of onboarding 
the new Pets at Home (PaH) contract. During the 
first half of the year the focus was on building 
stock ahead of deliveries into PaH depots which 
started in the second half of the year. 
We have reduced complexity in the factory, 
consolidated the customer base and invested 
for future growth, alongside investing heavily 
in our Alpha and Vitalin brands. We have taken 
positive steps to upgrade the facility, with 
a multi-year £10 million investment programme 
at the Lincoln site to increase capacity and add 
capability nearing completion.
The financial performance of the pet food 
business, whilst disappointing, reflected the 
profound changes taking place in the business, 
with a strategic review of the customer base, 
brand investment, stock build ahead of the PaH 
launch and disruption resulting from the major 
investment programme all contributing. 
Following a review of the carrying value of 
goodwill and other intangibles at the year end, 
we made a non-cash impairment charge of 
£15.4 million against these assets. The business 
is now on a stronger footing, well placed to grow 
rapidly and ultimately deliver a level of return 
in line with the wider Group. We will continue 
to reshape the customer base of the business 
and our appetite to invest in the long-term 
production capability of the site is undiminished.
Finance review
Revenue
Reported revenue increased by 11.9 per cent 
to £2,599.3 million (2023: £2,323.0 million).
Like-for-like revenue, excluding the impact from 
acquisitions, increased by 11.6 per cent.
Adjusted gross profit and adjusted EBITDA 
Adjusted gross profit increased by 24.5 per 
cent to £374.7 million (2023: £300.9 million) 
with adjusted gross profit margin at 14.4 per 
cent (2023: 13.0 per cent). Adjusted EBITDA 
increased by 23.9 per cent to £266.8 million 
(2023: £215.3 million) and adjusted EBITDA 
margin increased by 100 basis points to 
10.3 per cent (2023: 9.3 per cent). 
Adjusted Group operating profit 
Adjusted Group operating profit increased 
by 26.3 per cent to £185.1 million 
(2023: £146.5 million) and adjusted Group 
operating margin improved by 81 basis points 
to 7.1 per cent (2023: 6.3 per cent). 
Full reconciliations of adjusted measures 
to statutory results can be found in Note 30. 
The net IAS 41 movement on biological 
assets results in a £2.2 million credit 
(2023: £7.6 million credit) on a statutory basis 
primarily reflecting the movement in the UK 
pig price during the year.
Finance costs and funding 
Net financing costs of £8.9 million 
(2023: £6.4 million) included £3.6 million 
(2023: £2.5 million) of IFRS 16 lease interest. 
Bank finance costs were £1.3 million higher 
than the prior year at £5.3 million 
(2023: £4.0 million) primarily reflecting the 
increase in the bank base rate during the year.
The Group has access to a £250 million 
revolving credit facility, including a committed 
overdraft of £20 million running until 
November 2026.It also includes the option 
to access a further £50 million on the same 
terms at any point during the term of the 
agreement. The facility provides the business 
with almost £250 million of headroom at 
30 March 2024.The adequacy of this facility 
has been confirmed as part of robust scenario 
testing performed over the three-year viability 
period for the Group. 
Adjusted profit before tax 
Adjusted profit before tax was 26.1 per cent 
higher at £176.6 million (2023: £140.1 million). 
Taxation 
The tax charge of £45.3 million 
(2023: £28.1 million) was 28.6 per cent of profit 
before tax (2023: 20.1 per cent). The standard 
rate of UK corporation tax was 25.0 per cent 
(2023: 19.0 per cent). The effective rate was 
higher than the standard rate due to the 
impairment of goodwill and other expenses 
which are not deductible for tax purposes. 
The effective tax rate on adjusted profit before 
tax was 26.1 per cent (2023: 19.8 per cent).
Tax strategy
Our tax strategy is aligned with our vision and 
core values and fits within our overall Corporate 
Governance structure. Our strategy ensures 
that we comply with all tax laws wherever 
we do business and that we pay all taxes that 
we are legally required to pay when they fall 
due. To safeguard our reputation as a 
responsible taxpayer we do not participate 
in any tax planning arrangements that do not 
comply with either the legal interpretation or 
the spirit of tax laws. Our tax strategy can be 
found on our website: www.cranswick.plc.uk.
Dividend policy
We believe in paying a sustainable dividend 
which delivers a strong return to investors but 
is balanced against the need to invest in the 
future of the business. Our policy ensures that 
shareholder income streams are strongly 
aligned to the profitability and the sustained 
growth in the Group’s profits has been matched 
by the Group’s dividend per share growth 
which is unbroken for 34 years (see page 11). 
Our dividend policy can be found on our 
website: www.cranswick.plc.uk.
Adjusted earnings per share 
Adjusted earnings per share increased by 
15.6 per cent to 242.8 pence (2023: 210.0 
pence). The average number of shares in issue 
was 53,776,235 (2023: 53,461,000).
Statutory profit measures 
Statutory profit before tax was £158.4 million 
(2023: £139.5 million), with statutory Group 
operating profit at £166.9 million 
(2023: £145.9 million) and statutory earnings 
per share of 210.4 pence (2023: 208.3 pence). 
Statutory gross profit was £376.9 million 
(2023: £308.5 million). 
Cash flow and net debt 
The net cash inflow from operating  
activities in the year was £228.4 million 
(2023: £153.0 million). The increase of 
£75.4 million was primarily due to an increase 
EBITDA of £46.5 million. Net debt, including 
the impact of IFRS 16 lease liabilities, fell to 
£99.4 million (2023: £101.4 million) with the 
inflow from operating activities offset 
by £90.6 million, net of disposal proceeds, 
invested in the Group’s asset base, £43.9 million 
of dividends paid to the Group’s Shareholders, 
£15.6 million of own shares purchased and 
placed into the Cranswick Employee Benefit 
Trust, £17.8 million of IFRS 16 lease charges 
and £41.4 million of tax paid.
Pensions 
The Group operates defined contribution 
pension schemes whereby contributions 
are made to schemes administered by major 
insurance companies. Contributions to these 
schemes are determined as a percentage 
of employees’ earnings.
The Group also operates a defined benefit 
pension scheme which has been closed 
to further benefit accrual since 2004. 
On 2 December 2022, the Trustees of the 
defined benefit pension scheme purchased 
a buy-in insurance policy to secure the majority 
of the benefits provided by the scheme. 
The surplus on this scheme at 30 March 2024 
was £0.2 million (2023: £0.2 million). 
The present value of funded obligations was 
£20.8 million, and the fair value of plan assets 
was £21.0 million. The Group did not make any 
contributions in the year and does not expect to 
make any further contributions to the scheme 
during the year ending March 2025.
Summary
We have made excellent progress over the 
last twelve months, delivering record results 
and making further positive progress towards 
meeting our strategic objectives. We continue 
to invest at pace across our industry leading 
asset base, with further substantial investment 
planned during the year ahead. We have 
extended our reach into new and existing 
customers through investing in additional 
capacity and new capability and by onboarding 
newly acquired businesses. We continue 
to develop and grow our farming operations, 
again both through organic investment and 
through acquisition, to ensure security of 
supply and maximise returns. We have a highly 
cash generative business and going forward 
we will continue to use this cash to deploy 
capital at pace to drive attractive returns for 
our shareholders.
Mark Bottomley
Chief Financial Officer
21 May 2024
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STRATEGIC REPORT
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STRATEGIC REPORT

OUR SUSTAINABILITY STRATEGY
SECOND NATURE
Our mission has long been to make meat sustainable and we are striving to make Cranswick the food 
industry’s most sustainable meat business. We also know that sustainability is not a competition. It is a 
race that all businesses need to win. We believe that Second Nature can be the blueprint for achieving 
the gold standard in sustainable food production if we can work together with our suppliers, 
while supporting local communities and engaging stakeholders.
This is what we mean by putting the future first, every day. 
To help us, we have developed three new Second Nature Guiding Principles.
PUTTING THE FUTURE FIRST, EVERY DAY
ENVIRONMENT
FARMING WITH 
CONSCIENCE
SOURCING WITH 
INTEGRITY
PRODUCING 
RESPONSIBLY
LIVING 
BETTER
SOCIAL
GOVERNANCE
FROM THE LAND, 
FOR THE LAND
We will always be farmers at our heart. 
Agriculture runs through us, down to 
our roots. We are connected to the land 
through generations, a living history 
of care and stewardship of restoring 
and maintaining balance. At every stage 
of our business, from farm-to-fork, 
we strive to uphold our responsibility 
to the environment. We are mindful 
of the obligation we bear to those who 
will come after us. In a world grappling 
with climate change we take our role 
seriously, working tirelessly to ensure 
a brighter, more sustainable future.
NATURE & NURTURE
Considerate farming 
from start to finish
Read more on page 32
BIG & SMALL
Even the smallest changes 
can lead to big impacts
Read more on page 33
EVOLVE & 
TRANSFORM
Continuous improvement that 
transforms our impact
Read more on pages 34-35
COLLECTIVELY 
& INDIVIDUALLY
People and planet, 
combining for better
Read more on page 36
THRIVING TOGETHER, 
WITH PURPOSE
We are a people business with a 
mission to nourish the nation, cultivate 
careers, empower communities, 
promote healthy relationships, and 
inspire a better quality of life. Our goal 
is to actively contribute to a flourishing 
society, both locally and globally, 
through sustainable practices that 
encompass all aspects of what we 
do and how we do it. This includes 
creating opportunities for growth, 
offering support to those in need, 
and recognising the value 
of every individual.
OPEN COLLABORATION, 
SHARED SUCCESS
We believe sustainability should be 
a collective effort to preserve the 
wellbeing of our environment and 
society, with no business or individual 
left behind. This means sharing 
knowledge both internally and 
externally, and helping the whole 
food and farming industry to build 
on our successes and to learn from 
our experience. Through active, 
open collaboration and focused, 
inspiring leadership, we strive 
to be a beacon of positive change 
in the food industry and beyond.
Second Nature Guiding Principles
Bringing Second Nature to life
While the principles guide us, it is our four working pillars that bring Second Nature to life:
Link to Sustainable 
Development Goals
Link to Sustainable 
Development Goals
Link to Sustainable 
Development Goals
Link to Sustainable 
Development Goals
Guided by our sustainability strategy, 
Second Nature, we have 
seamlessly integrated our sustainability 
commitments into the core of our business 
model, which in turn shapes our 
decision-making, culture and actions. 
We have refreshed our Second Nature 
strategy to make it more accessible, relevant 
and relatable for our stakeholders. 
The simplified strategy facilitates active 
involvement and action from all parties.
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STRATEGIC REPORT

OUR SUSTAINABILITY STRATEGY 
CONTINUED
We are committed to cultivating a 
regenerative agricultural food system that 
puts livestock at the heart of our strategy. 
It aims to build more resilience into our 
supply chain by nurturing soil health with 
subsequent improvements in biodiversity. 
We prioritise animal welfare and uphold 
industry-leading standards across our farms 
and supply chains. We foster and promote 
innovation, empowering farmers to do 
the right thing for themselves, their crops, 
animals and the local environment they 
are custodians of. This unrelenting focus 
is helping to build resilience into our 
agricultural operations and supply chain, 
as we actively work towards Net 
Zero livestock. 
Sustainable diets
Reducing the carbon impact of animal feed 
remains a significant challenge for our industry. 
We have an unrelenting focus on reducing soya 
meal in our pig and poultry diets, with levels 
below industry averages. We also switched 
to 100 per cent full mass balance RTRS 
certified soya within our chicken feed in 2022, 
resulting in a 28 per cent reduction in the 
carbon footprint of our chickens.
All of the soya purchased for our pig feed 
is regional mass balance RTRS certified soya, 
which delivers a 14 per cent decrease in 
the carbon footprint of an outdoor reared pig, 
and we are transitioning to full mass balance 
RTRS certified soya during 2024.
Through industry coalitions such as the 
UK Soy Manifesto, we are working with all 
agricultural sectors to ensure that in the future 
all physical soya sourced into the UK, or 
embedded within imported raw material, is 
from verified, deforestation and conversion-
free sources. We aim to transition our owned 
pig and poultry operations to full mass balance 
soya by the end of 2024, a year ahead of our 
policy commitment. Our future ability to comply 
with EU and forthcoming UK legislation is 
very much dependent upon the importers 
and traders. An agreement between several 
different stakeholders on a sourcing standard, 
and timescale of physical delivery at a realistic 
price premium, remains a significant challenge 
for all involved.
Regenerative farming
Throughout the year, we have continued 
to emphasise the pivotal role of soil health 
in mitigating climate change risks at regional, 
national, and international levels.
NATURE & NURTURE
Specifically, our focus was directed towards 
the ongoing contribution of livestock to soil 
health regeneration, through the effective 
integration of nutrients and straw from livestock 
into the soil, which improves biological activity, 
increasing organic matter, and nutrient and 
carbon cycling. This provides the optimum 
conditions for growth and development of 
crops, and increases the diversity of bacterial 
populations and soil microbes, whilst reducing 
the reliance on synthetic fertilisers.
Our long-standing relationships with local 
farmers continues to promote the exchange of 
straw for muck sourced from our pig operations. 
This integration also enhances the soil’s water 
retention capacity, thereby enhancing its ability 
to counteract drought conditions, ultimately 
maintaining crop yields and increasingly 
promoting the efficient utilisation of irrigation 
water in field rotations where we share the land 
with other food producers.
We continue to share our best practice 
techniques for improving soil stability and 
sustainability under pigs, and reducing the 
impact of pig production on the natural 
environment. As we navigate the complexities 
of sustainable agricultural practices, leveraging 
the relationship between livestock, soil health 
and improving biodiversity is key in our 
commitment to mitigating climate change, while 
ensuring agricultural resilience 
and productivity.
SOURCING WITH INTEGRITY
FARMING WITH CONSCIENCE
We believe that every action we take 
towards being more sustainable is important. 
That’s why we strive to make informed 
and ethical sourcing decisions, taking into 
consideration the impact we have on the 
environment, communities and individuals. 
We understand the importance of supplier 
engagement within the sustainability space, 
especially when it comes to delivering Scope 3 
emission reductions. We regularly engage with 
our suppliers to understand their sustainability 
journey and identify areas where our values can 
align. As part of this journey, we have 
undertaken active engagement sessions with 
protein suppliers over the past 12 months. 
We held our first Cranswick Procurement 
Summit in February 2024, where we had an 
opportunity to talk about our Second Nature 
strategy and, more importantly, collaborate 
with our suppliers on how we are going to 
deliver our collective sustainability targets.
Our efforts to create shorter and more 
transparent supply chains ensure that people 
can better understand and trust where their 
food comes from. We require suppliers who 
work with us to provide the assurances that our 
customers and consumers need when it comes 
to food integrity and safety. We are proud to 
say that 100 per cent of our meat, fish and egg 
suppliers are accredited to a national 
recognised farm assurance scheme.
As part of our commitment to reduce packaging 
waste across our value chain, we actively 
collaborate with suppliers and re-processors 
to identify effective solutions. This includes 
exploring closed-loop recycling systems for 
food grade packaging, as well as implementing 
alternative waste trays and tote liners. We are 
also making headway in our trials of pulp-based 
trays as a potential replacement for plastic trays 
used for some of our meat products.
Since 2017, we have reduced the use 
of unnecessary plastic across our operations 
by 19.8 per cent (2,418 tonnes) by focusing on 
lighter-weight packaging, reducing the use of 
certain meat packaging materials and 
developing alternatives to plastic where we can. 
New PaperLite packaging 
At Cranswick Convenience Foods Milton 
Keynes, we are working with fibre-based 
packaging supplier, Graphic Packaging, 
to move a range of cooked meats into 
trays produced from PaperLite™, 
a thermoformable packaging material 
which contains 90 per cent plant-based 
fibre. The PaperLite 200/23 HB material 
has received approval from the  
On-Pack Recycling Label scheme to be 
labelled ‘recycle’ in the UK. With a high 
percentage of fibre, PaperLite can 
significantly reduce the carbon footprint 
by up to 85 per cent compared to traditional 
plastic trays, while providing the same 
product protection and shelf life.
BIG & SMALL
Cranswick Carbon Inset Scheme – 
securing farm resilience
This year we received Innovate UK funding 
to scale up the Cranswick Carbon Inset 
Scheme. It aims to strengthen trust 
and transparency surrounding carbon 
insetting, while enhancing financial support 
for British agriculture. Designed to align 
with existing environmental stewardship 
programmes, such as the Countryside 
Stewardship Scheme or the Sustainable 
Farming Incentive (SFI), the scheme not 
only facilitates the insetting of carbon 
AgriSound
We were early adopters of specialist 
solar-powered equipment developed 
by pollinator biodiversity innovators, 
AgriSound, to monitor insect activity on 
our outdoor breeding units. We installed 
devices in key areas around the farms and 
monitored real-time data. Initial findings 
revealed a notable increase in pollinator 
populations across all farms. Building on 
the success of our initial collaboration, 
we continue to work closely with AgriSound 
to further develop their technology.
emissions within the Cranswick supply 
chain, but also drives the enhancement 
of biodiversity and natural capital amongst 
our aligned contract producers, fostering 
a collective commitment to environmental 
sustainability and Net Zero goals within 
the agricultural sector. 
As part of the Cranswick Carbon Inset 
Scheme, AgriSound are expanding their 
monitoring capabilities to include a broader 
range of species to gain comprehensive 
insights into the improved biodiversity 
that results from improving soil health 
and organic carbon. This will deliver more 
robust data to support the scheme’s aim 
to demonstrate the concept of insetting 
carbon emissions, coupled with biodiversity 
net gain within an aligned supply chain, 
and a financial mechanism to reward 
the landowner for doing so.
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Environmental Collaboration 
of the Year
In partnership with SURE Solutions, 
we were delighted to win the Environmental 
Collaboration of the Year award at the 
RAC Cooling Industry Awards 2023. 
Together, we have been working to 
decrease Cranswick’s carbon footprint 
by eliminating Hydrofluorocarbons (HFCs) 
from our supply chain while simultaneously 
decreasing the energy consumption 
in our heating and cooling processes.
SURE Solutions helped us implement 
a refrigeration plant control system at 
our Prepared Poultry site that significantly 
reduced the site’s carbon footprint. 
By maintaining the plant’s floating 
conditions, we were able to reduce carbon 
dioxide emissions by an impressive 1,774kg 
CO2 per day, which equates to roughly 
647 tonnes CO2 per year. This is just one 
example of our ongoing efforts to make 
a positive impact on the environment 
and reduce our overall carbon footprint.
OUR SUSTAINABILITY STRATEGY
CONTINUED
We are focused on efficiency 
and sustainability in every aspect 
of our work. Committed to continuous 
improvement, we are constantly refining 
our processes and practices, pushing 
for new approaches and ways forward.
Our Journey to Net Zero
Our overall ambition is to be an operational 
Net Zero business no later than 2040 and, 
as part of this journey, we have two key 
milestones. The first being a 50 per cent 
absolute reduction in Scope 1 and 2 emissions 
by 2030, against a 2019/20 baseline. This target 
has been SBTi validated and aligned to warming 
no greater than 1.5oC. The second milestone is 
Net Zero in our owned operations, no later than 
2040. All our Scope 1 and 2 emissions across 
manufacturing and farming are included in our 
target. In addition, all GHG types are measured 
in our footprints, including methane and nitrous 
oxide generated from our farming operations.
It is well recognised that the majority of an 
organisation’s emissions reside within Scope 3 
and specifically for Cranswick within our 
purchased goods and services. While reducing 
these presents complex and multi-dimensional 
challenges, we are continuing to focus on 
the things we can influence the most, such as 
the feed we purchase for our owned farming 
operations (see page 32).
As we seek to focus our efforts on our journey 
to Net Zero and we have commenced work on 
setting new FLAG (forest, land and agriculture 
guidance) targets in conjunction with SBTi. 
We anticipate these will be verified before the 
end of the year.
EVOLVE & TRANSFORM
Our plan
To deliver our ambition to be operational 
Net Zero no later than 2040, we are working 
on three distinct areas: reducing our reliance on 
purchased fossil fuels, reducing our agricultural 
non-mechanical emissions, and reducing 
refrigerant emissions.
Energy decarbonisation
We started this journey in 2018 when we 
switched to 100 per cent green grid electricity 
for all of our owned operations and we are 
now working hard to eliminate other key fossil 
fuels such as natural gas, LPG and diesel.
Decarbonisation of energy usage is complex 
and we recognise the importance of building 
a balanced and diverse mix of renewable 
energy as we transition to Net Zero operations. 
Approximately one-third of our energy 
emissions reside in natural gas and we have 
continued to review lower carbon alternatives 
over the past year which include green gas from 
anaerobic digestion, green hydrogen 
generation and off-site solar projects. 
We continue to collaborate as part of the 
East Coast Hydrogen Consortium which 
is working to deliver clean hydrogen into 
the Humber region by the mid-2030s. 
Our main requirement for LPG is through 
our poultry farming division. Infrastructure has 
now been installed at trial sites to test a new 
lower carbon alternative to LPG.
We have successfully trialled renewable diesel, 
a lower carbon alternative to standard diesel, 
for our largest fleet of HGVs which reduced 
associated CO2 emissions by over 95 per cent. 
We view using renewable diesel as a transitional 
step to the final solution which is likely to be 
electrification or the use of green hydrogen.
Reducing agricultural 
non-mechanical emissions
Agricultural non-mechanical emissions are 
emissions from biological processes and, 
in the context of our direct operations, 
primarily arise from enteric fermentation 
and manure management in livestock.
The key activity to reduce these emissions is 
improving the efficiency of our livestock 
production through both natural genetic 
improvement and improvements in diet. 
During the year we continued our shift 
to sustainable sources of soya with a lower 
carbon footprint and have continued diet 
reformulations for both pig and poultry diets. 
For more information, please refer to the 
‘sustainable diets’ section on page 32.
Reducing refrigerant emissions
Over the last four years we are proud to have 
significantly reduced refrigerant emissions 
by 83.4 per cent since our 2019/20 baseline. 
During the last year efforts have focused 
on further improvements at sites through 
additional system surveys and upgrades, 
including switching to HFCs with lower global 
warming potential.
Our progress
Over the past 12 months, the Group’s relative 
carbon footprint for Scope 1 and 2 location 
based emissions increased by 2.2 per cent to 
0.086 tonnes of CO2e per tonne of sales. 
Despite positive progress in a number of areas, 
our progress has been hindered by changes 
in emission methodology related to electricity 
and operational emissions. 
Water intensity 
While reducing our GHG emissions remains 
a key priority for the business, we also recognise 
the interconnected nature of environmental 
sustainability and the importance of addressing 
other areas of concern. Therefore, our efforts 
to preserve and recycle water throughout our 
operations remain a high priority and we are 
actively investing in this area. Our hygiene 
teams collaborate closely with suppliers to 
uncover viable options for improvement, such 
as through the use of rinse-free disinfectant. 
Our water intensity (excluding farms) has 
decreased by 0.7 per cent with a longer-term 
trend of 3.9 per cent reduction against our 
2019/20 baseline. The decrease in water 
intensity is mainly driven by an increased focus 
on water usage in our manufacturing sites.
Our Milton Keynes site has been running 
a long-term water reduction project, which 
has reduced water intensity from 3.66 to 3.16 
cubic metres per tonne of product produced. 
We have removed cooling towers from the site 
and installed sub-metering to enable targeted 
reduction plans to be implemented. Our Fresh 
Poultry site also features an effluent treatment 
plant to recycle wastewater for various 
applications such as the washing of the 
vehicle fleet.
Energy intensity
Our overall energy intensity increased 
during the year by 0.8 per cent, as a result 
of the expanded business activities within our 
cooking operations, known for their higher 
energy consumption.
Besides completely eliminating fossil fuels, 
we also acknowledge the significance of 
near-term innovation, particularly in energy 
efficiency. Throughout the year, we conducted 
extensive audits across our food manufacturing 
sites to identify opportunities that would 
reduce energy consumption. We currently have 
several projects in progress, exploring 
opportunities for heat recovery across our sites, 
with the potential to yield substantial short-
term reductions.
Our approach to carbon offsetting
For the last two years we have offset all of 
our food manufacturing operational emissions 
by purchasing carbon credits from carefully 
selected offset projects from reputable 
voluntary carbon registries such as VERRA 
and Gold Standard, which aligned with our 
wider sustainability goals.
During the year, the ESG Committee made the 
strategic decision to cease purchasing carbon 
offsets and place the investment into an Internal 
Carbon Innovation Fund to support projects 
directly addressing our challenges and 
supporting innovation which will reduce our 
emissions across all three scopes. More details 
of the projects undertaken will be highlighted 
in the year ahead.
PRODUCING RESPONSIBLY
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We are dedicated to the wellbeing and 
prosperity of our people and communities, 
our animals, and our suppliers. That means 
helping our colleagues live more sustainably 
at work and at home, as well as fighting 
hunger in our communities by working with 
local charities. 
Promoting inclusion
We actively promote and support diversity and 
inclusion. We are committed to providing 
employment opportunities to individuals from 
disadvantaged and under-represented groups, 
while creating a fair and equitable workplace 
for all of our colleagues.
More information on our Diversity, Equity 
and Inclusion (DEI) strategy can be found 
on pages 54 and 83.
Waste reduction and packaging
We continue to operate as a zero waste to 
landfill business and have pledged zero edible 
food waste by 2030. Total edible food 
loss and waste has decreased from 0.214 per 
cent to 0.153 per cent since FY18 baseline, 
on a like-for-like basis. Absolute edible food loss 
and waste has decrease by 2.6 per cent which 
has been driven by a shift in the destination 
of our waste.
Our surplus food redistribution efforts 
are also an important way in which we reduce 
food waste and contribute to our communities. 
Our first priority is supporting numerous 
charities which are located near our key 
manufacturing plants across the UK. 
These include school breakfast clubs, 
older people’s lunch clubs, homeless shelters, 
and community cafés. We also work closely with 
national food redistribution organisations such 
as FareShare, Company Shop and the 
Bread-and-Butter Thing. We are a FareShare 
leading partner and this year, we have 
redistributed over 1.6 million meals (based on 
420g of protein per serving), taking our total 
to more than 7.1 million meals since 2017.
COLLECTIVELY & INDIVIDUALLY
LIVING BETTER
Task Force on Climate-related 
Financial Disclosures (TCFD)
Details on our climate-related Governance, 
Strategy, Risk Management as well as Metrics 
and Targets are located in our TCFD disclosure 
on pages 39 to 43 as well as in the ESG 
Committee report on pages 94 to 95.
Sustainability Accounting 
Standards Board (SASB)
By adhering to SASB standards, we ensure 
that we provide consistent and relevant 
sustainability information that investors can 
use to evaluate our performance and make 
informed decisions. Details on our SASB 
disclosure are located on pages 44 to 46.
Carbon Disclosure Project (CDP)
Transparently disclosing our environmental 
performance has always been a key focus 
of Cranswick’s Second Nature sustainability 
strategy – doing so keeps us accountable 
and encourages meaningful change across 
our entire industry. Details on our CDP 
disclosure can be found at www.cdp.net.
OUR SUSTAINABILITY STRATEGY
CONTINUED
Coronation Food Project
During the year, we were proud to join the 
Coronation Food Project, coordinated by 
The King Charles III Charitable Fund. 
The project tackles food waste and food 
insecurity across the country by supporting 
food redistribution charities, FareShare 
and The Felix Project. Cranswick provides 
quality, protein-rich ingredients which are 
used to create complete, nutritious, healthy 
meals for FareShare to distribute to front line 
charities and community groups in need.
More information on our food redistribution 
work can be found on page 62.
Company Shop food redistribution 
Company Shop is an award-winning 
social enterprise that helps people in some 
of the most deprived communities in the UK, 
by redistributing surplus products 
and ambient produce at a heavily reduced 
cost. In addition, people who work in the 
food industry have access to discounted 
food which would have gone to waste.
As part of our partnership with Company 
Shop, we established a pop-up shop for our 
staff at our cooked meats site in Barnsley. 
This gave our colleagues an opportunity 
to purchase discounted groceries at their 
place of work, in addition to the usual staff 
sales that take place at the site.
Tackling modern slavery
We work diligently to ensure that people 
throughout our supply chain are treated 
with dignity and respect. This includes our 
commitment to tackling modern slavery and 
human trafficking in any part of our business 
through the implementation and enforcement 
of effective systems and controls. We also 
monitor ethical standards on a regular basis, 
both internally and through third-party audits. 
We provide colleagues with regular training 
on modern slavery, backed-up by workshops 
and awareness sessions. This year 1,391 
colleagues in total have completed online 
courses in modern slavery, up 10 per cent 
on the previous year. 
Our Modern Slavery Statement has been 
updated in line with the latest requirements  
of section 54 of the Modern Slavery Act 2015. 
For more details, see our Anti-Slavery Policy  
at www.cranswick.plc.uk.
Environmental Performance Data
2023/24^
2022/23*
Baseline*
Scope 1 emissions (tonnes CO2e)
 84,875 
 83,407 
 89,074 
Scope 2 emissions (location based) (tonnes CO2e)
 39,537 
 35,083 
 42,059 
Total Scope 1 and Scope 2 emissions (location based) (tonnes CO2e)†
 124,412 
 118,490 
 131,133 
Total Scope 1 and Scope 2 emissions (market based) (tonnes CO2e)
 93,335 
 90,947 
 98,172 
Relative carbon footprint (location based) (tonnes CO2e/sales tonnes**)
 0.086 
 0.085 
 0.122 
Absolute energy use (kWh million)
 512 
 494 
 370 
Energy intensity (kWh/sales tonnes**)†
 355 
 353 
 345 
Absolute water-use (m3 millions)
 2.77 
 2.56 
 2.04 
Water intensity (m3/sales tonnes**)
 1.92 
 1.83 
 1.91 
Absolute water use (m3 million) – excluding farms
 1.75 
 1.73 
 1.42 
Water intensity (m3/sales tonnes**) – excluding farms†
 1.48 
 1.49 
 1.54 
^	 2023/24 includes one month of forecasted data.
*	
Baseline as well as historical data has been updated to reflect acquisitions of new sites, forecast to actual variances and methodology changes, including the calculations of non-mechanical 
agricultural emissions.
**	 Sales tonnes includes intercompany sales, where products move between sites for further processing, as these sales best represent the activity of the business.
†	
Data for 2023/24 for Total Scope 1 and Scope 2 emissions (location based), Energy Intensity and Water Intensity excluding farms is subject to a Limited Assurance review by PwC. A copy of their 
Limited Assurance Opinion will be made available on our website, www.cranswick.plc.uk.
Scope 3 emissions are disclosed in Cranswick’s CDP report, which can be found at www.cdp.net.
Our progress is monitored through our established governance mechanisms, ensuring robust accountability and, if necessary, timely strategy updates.
For more information on our governance structure, refer to the TCFD disclosure on pages 39 to 43.
Relative carbon footprint
0.086 (tonnes CO2e/sales tonnes)
-29.5% vs. baseline
Location Based Emissions
 124,412 (tonnes CO2e)
-5.1% vs. baseline
Energy Intensity
355 (kWh/sales tonnes)
+0.6% year-on-year
Water Intensity (excluding farms)
 1.48 (m3/sales tonnes)
-0.7% year-on-year
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TASK FORCE ON CLIMATE-RELATED  
FINANCIAL DISCLOSURES (TCFD)
1. Sustainability Governance Structure
Details of the Board’s and management’s role in oversight of climate-related risks and opportunities can be found in our overall sustainability 
governance structure diagram.
Key
Board level committees
Management level committees
PLC BOARD OF DIRECTORS
Holds overall responsibility for the oversight of our sustainability strategy 
and objectives, including annual planning and budgets as well as the approval 
of capital expenditure addressing climate-related risks and opportunities. 
The Board is updated on climate-related issues at least three times per year 
by the ESG committee. Sustainability data is reported to the Board quarterly.
ESG COMMITTEE
Committee meets at least three times per 
year and manages the progress of our 
Second Nature programme and responds 
to climate-related risks and opportunities 
identified, including identifying available 
mitigating actions. Full details of activities 
are detailed on pages 94 to 95.
AUDIT COMMITTEE
Supports the Board by considering and 
assessing climate-related risks as part of the 
quarterly review of principal and emerging 
risks through the Group Risk Committee. 
For more details refer to pages 96 to 100.
GROUP RISK COMMITTEE
Committee meets quarterly and oversees 
the operation of the Risk Management 
Framework and is responsible for directing 
the Group towards identifying, assessing, 
and mitigating principal and emerging risks, 
including those associated with climate,  
nature and sustainability.
ENVIRONMENTAL MANAGERS
Quarterly Group Environmental Managers 
meetings are held with representation 
for each site and key Group stakeholders 
who review climate-related legislation 
and discuss specific actions taken by sites. 
The meetings also ensure that site 
environmental teams are on track to 
complete the actions directed by both the 
ESG and Second Nature Committees.
SECOND NATURE 
STEERING COMMITTEE
Chaired by the COO and attended by 
representatives from all aspects of the 
business, the committee meets quarterly 
to review progress against action plan 
and drives the opportunities highlighted 
through the sub-committees to reduce 
our climate-related risks. 
MANUFACTURING SECOND 
NATURE COMMITTEE
Chaired by representatives from our 
manufacturing sites, with key stakeholders 
attending as needed, the committee meets 
regularly to provide direct updates to the 
Second Nature Steering Committee, 
regarding climate-related risks and 
opportunities with a specific focus on our 
manufacturing sites’ journey to Net Zero.
AGRICULTURAL SECOND 
NATURE COMMITTEE
Chaired by representatives of our farming 
businesses, with key stakeholders attending 
as needed, the committee is responsible 
for the identification of climate-related 
risks and opportunities with a specific 
focus on our farming sites’ journey  
to low carbon production. 
REMUNERATION 
COMMITTEE
Aligns the Group’s remuneration policy 
to our Second Nature programme goals 
and monitors the executive remuneration 
packages and incentive schemes. 
Committee is also responsible for setting 
targets which challenge and support 
management in achieving sustainability 
targets while maintaining shareholder value. 
Refer to pages 105 to 111 for further detail.
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TASK FORCE ON CLIMATE-RELATED
FINANCIAL DISCLOSURES (TCFD)
CONTINUED
3. Strategy
3.1 Identified climate-related risks 
and opportunities.
We treat climate change as an ongoing issue 
and therefore chose three separate time 
horizons to allow us to model the Group’s 
immediate and long-term vulnerability to 
various risks and identify opportunities in 
multiple future scenarios. This year, we updated 
the time horizons to better align with our 
enterprise risk management and business 
planning cycles and drive strategic decision-
making in the business more closely. 
•	 Short-term (0-5 years) – covers operational 
planning and goal setting phases, aligned 
to our business planning cycles.
•	 Medium-term (5-15 years) – allows us to assess 
the impact beyond our immediate business 
planning and prepare for upcoming risks 
and opportunities. 
•	 Long-term (15+ years) – enables us to form 
a long-term view of the potential impact 
of climate-related risks and opportunities 
on the Group while still acting as a powerful 
driver for strategic decision-making. 
Two separate climate scenarios are chosen – 
1.5°C and 4°C. The 1.5°C scenario aligns with 
our Science Based Targets (SBT) reduction 
commitments and entails greater transition risk, 
enabling evaluation of short-term impact on the 
Group, whilst the 4°C scenario has higher 
physical risks, and allows us to assess the 
long-term impact on the business. 
This year we reviewed our existing climate-
related risks and opportunities with a wider 
group of internal stakeholders to gain a deeper 
cross-functional understanding, and to further 
refine the materiality of each risk to the 
business. Through this work we adjusted the 
severity of the following risks: 
Availability of commodities (previously referred 
to as Rising prices of commodities), Carbon 
Pricing, Heat stress, Water stress, Extreme 
weather, Deforestation and Biodiversity. 
Details of how we historically rated these risks 
can be found in our 2022 and 2023 Annual 
Reports at cranswick.plc.uk.
We have also consolidated risks in line with our 
existing risk management framework, which sees 
our previously reported risks of dietary trends 
and reputation encompassed in the relevant 
associated principal risks (see pages 69 to 70 for 
further information) and our renewable energy 
risk encompassed within the carbon pricing risk.
During this assessment, additional risks 
were examined and determined to be either 
insignificant or already covered within other 
primary risks. For further detail on principal 
risks, refer to pages 68 to 72.
The following physical risks were identified as 
having the most significant impact on the Group: 
Sea level rise – there is a risk of rising sea levels, 
which could impact some of our manufacturing 
sites and farms which are located around Hull 
and East Anglia.
•	 Mitigation – flood protection systems are 
used at high risk locations. New production 
sites in Hull have been built with a minimum 
600mm flood clearance within the 
foundations. We continue to review our 
supply base to ensure we have multiple 
supplier options to cover the eventuality 
where any key supplier sites are flooded 
for extended periods.
2. Risk and Opportunity Management
2.1 Processes for identifying and assessing 
climate-related risks.
Identifying risks and opportunities related 
to climate change is an integral part of our 
sustainability programme, Second Nature, 
and of our business continuity planning and 
risk management processes. To identify 
climate-related risks and opportunities we have 
undertaken climate scenario analysis which 
is refreshed every three years. The assessment 
and management of these risks is embedded 
into our enterprise Risk Management 
framework, as summarised on pages 65 to 66. 
The Board recognises the significant impacts 
posed by climate change and these are 
shown within the climate change principal risk, 
see page 69 for more information. 
Following the identification of risks, 
we determine materiality of a risk by 
assessing the likelihood of the risk occurring 
and the magnitude of the potential impact. 
When making this assessment, we consider 
financial and non-financial consequences 
to our business model as well as available 
mitigating actions that we could take to minimise 
the impact of a risk. This helps us to categorise 
and prioritise risks and to determine actions 
needed to manage each risk.
We assess climate-related risks against a 
numerical system using our climate change 
risk matrix, which determines if a risk is deemed 
minor, moderate or severe. The matrix that 
classifies these risks also identifies non-financial 
strategic impacts based on the time horizon 
of the lasting implications, reputation and 
business unit impacted.
2.2 Processes for managing  
climate-related risks.
The Group has a structured and mature 
approach to risk management which is 
integrated into a multi-disciplinary Company-
wide risk management process to facilitate 
the identification, evaluation and mitigation 
of key risks facing the business. 
The day-to-day management of climate-related 
risks and opportunities is undertaken by several 
key internal stakeholders, including our risk 
and ESG teams. The Second Nature steering 
group conduct quarterly reviews of risks and 
opportunities which may impact on our ability 
to deliver our action plans and direct operations. 
The ESG Committee are specifically 
responsible for identifying, managing, 
and mitigating climate-related risks. There is a 
short-term focus to identify new and emerging 
climate-related risks.
2.3 Integration of climate-related risks 
into the overall risk management.
Risk management processes have a long-term 
focus through quarterly reviews of risks which 
have a direct impact on operations from broad 
sustainability issues. All risks are captured 
in a corporate risk register with appropriate 
mitigation listed alongside. Business continuity 
planning ensures risks and mitigation measures 
and any impacts from short-term sustainability 
risks are incorporated into the business 
continuity planning process and procedures. 
Where necessary climate-related mitigation 
strategies and assurances are agreed and 
monitored on a regular basis. Each year the 
Board reviews and challenges climate-related 
risks and assesses their potential impact on the 
business model, strategy, stakeholders, 
and performance.
Transition risks
Physical risks
Risk impact
Time horizon
Short-term 2024–2029
Medium-term 2030–2040
Long-term 2041+
1
3
2
9
4
5
8
7
Minor
Moderate
Severe
1
Availability of commodities (e.g. soy)
2
Increasing carbon prices
3
Increasing regulation impacting 
manufacturing operations and
supply chains
4
Increasing heat stress levels
5
Increasing water stress levels
6
Extreme weather events (e.g. flooding)
7
Rising sea levels
8
Deforestation within the supply chain
9
Loss of natural habitats and reduction 
in biodiversity
Material climate risks
6
Minor
Moderate
Severe
Financial
<5 per cent adjusted operating profit, 
or minor capital expenditure
>5 per cent to 20 per cent adjusted 
operating profit, or moderate increase 
in capital expenditure
>20 per cent adjusted operating profit, 
or significant increase in capital expenditure
Strategic
Minimal change in strategy
Considerable strategic change
Significant change in strategy
Reputational  
impact
No public concern, or minimal 
public awareness
National public concern
International public concern
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TASK FORCE ON CLIMATE-RELATED
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CONTINUED
3.2 Impact of climate-related risks and 
opportunities on Cranswick’s strategy 
and financial planning.
We see business planning, strategy, 
development, and financial analysis as 
a continuous and evolving process, which not 
only depends on actions taken by us as a 
business, but by the developments in the global 
economy as well. Climate-related risks and 
opportunities identified in the present day are 
expected to change over time, and therefore 
we remain aware of how these risks are 
prioritised and what outcomes are expected 
to be material in the future. Insights from 
climate risk mapping and scenario analysis are 
used by the Board to prompt discussion, 
challenge thinking and make informed strategic 
decisions when evaluating a short-term 
business plan and when examining different 
long-term strategic and investment options. 
The Group’s financial planning mainly focuses 
on a three-year period due to the fast-moving 
nature of the food industry and the current 
financial and operational forecasting cycles 
of the Group. It considers the current position, 
future prospects and the potential impact of 
the principal risks, including climate-related 
risk, to the Group’s business model and ability 
to deliver its strategy. 
A key strategic decision that has been 
implemented is the transition away from 
uncertified soya. In 2021, we began to 
transition the poultry feed and by 2022 we 
had achieved 100 per cent full mass balance 
certified soya. We also began to transition 
our pig feed, which was conducted in stages 
by moving initially to regional mass balance 
certified soya in 2022, with the ambition 
of transitioning to full mass balance soya 
by the end of 2024. Due to the complexity 
of the supply chain associated with pig feed, 
we achieved 83 per cent of all soya in owned 
animal feed as full mass balance certified with 
the remainder being regional mass balance. 
In 2024, we continued this work and remain 
committed to transitioning the remainder 
by the end of 2024. This work allows us to begin 
to realise the climate-related opportunities we 
have identified: increase in demand for 
sustainable products, and reduced impact on 
biodiversity. The impact of this transition does 
incur additional costs compared to non-
certified soya but the cost of this has been 
considered within strategic financial planning, 
with capital and cash flow managed accordingly. 
3.3 Resilience of the 
organisation’s strategy.
Environmental issues and climate change have 
the potential for significant impact on our 
business. In anticipation of these issues and 
in line with the Task Force on Climate-Related 
Financial Disclosures (TCFD) 
recommendations, we continuously re-assess 
and manage long-term climate risks and 
opportunities. In 2022, we assessed long-term 
mean temperature rise and water stress risks 
and opportunities against Intergovernmental 
Panel on Climate Change (IPCC) and 
International Energy Agency (IEA) scenario 
models. In 2023, we assessed sea level rise 
and the disruption to the availability of 
agricultural commodities. Detailed analysis 
can be found in our 2022 and 2023 annual 
reports at www.cranswick.plc.uk.
We have committed to conducting scenario 
analysis at least every three years as one aspect 
of our management and assessment of climate 
and nature-related risks and impacts. Our next 
scenario analysis is planned for 2025 and will 
focus primarily on transition risk.
Our scenario analysis process, continual 
monitoring of climate and nature-related risk, 
and mitigation against potential impacts on our 
business, combined with our robust governance 
structure and Second Nature programme, 
allow us to ensure the resilience of our strategy 
in the face of both a high carbon scenario where 
physical risks would be of the most significant 
concern and a low carbon scenario where 
transition risks would be most prevalent. 
4. Metrics and Targets
Our environmental metrics can be found 
on page 37. These measure our performance 
against our targets and assess our progress 
in relation to climate-related risks 
and opportunities. 
We have set key targets to measure our 
performance against the impact of climate 
change. Our main targets are: 
•	 50 per cent absolute reduction in Scope 1 
and 2 emissions by 2030 with a baseline year 
of 2020. 
•	 50 per cent relative reduction in Scope 3 
emissions by 2030 with a baseline year 
of 2020. 
•	 5 per cent year-on-year reduction in energy 
intensity (kWh/tonnes sold). 
•	 5 per cent year-on-year reduction in water 
intensity (m3/tonnes sold) excluding farms. 
•	 100 per cent of soy for owned pig farms to 
be full mass balance (FMB) RTRS certified 
by December 2024 in line with the 
achievement of 100 per cent FMB on owned 
chicken farms. 
These targets and commitments build on 
the actions taken in previous years to generate 
positive impacts across both the Group and 
our entire value chain.
5. Compliance Statement
We comply with the FCA’s listing Rule 9.8.6R(8) 
and make disclosures consistent with the Task 
Force on Climate-Related Financial Disclosures 
(TCFD) recommendations across all four of the 
TCFD pillars. We also disclose in alignment with 
the Companies (Strategic Report) (Climate-
related Financial Disclosure) Regulations 2022.
We are currently reviewing the 
recommendations of the Taskforce on 
Nature-related Financial Disclosures and their 
implications for our business. 
A full mapping of our TCFD and CFD  
alignment can be found at 
http://www.cranswick.plc.uk.
3. Strategy (continued)
Water stress – as we are a relatively large user 
of water for both hygiene reasons and livestock 
consumption, water stress may lead to 
additional costs to access a reliable water 
source and could also restrict water supply.
•	 Mitigation – we have water storage on our 
poultry farms for emergency situations 
and also some poultry farms have rainwater 
harvesting systems in place that allow us  
to preserve water. We are also investigating 
water recycling technology at pig farms and 
current water reduction projects include 
moving to nipple drinkers for pigs. 
Soil stewardship work is underway for 
long-term water loss mitigation at the pig 
farms. On a wider level, we are a signatory 
of the Courtauld 2025 Water Ambition 
partnership, working to improve water 
efficiency in key sourcing areas to help 
reduce water stress and return water back 
to communities and nature. As part of this 
we are helping fund the WRAP water 
stewardship collaborative action project 
in the Andalusia, Murcia and Valencia areas 
of Southern Spain which are key sourcing 
areas for some of our raw materials. In 2024, 
we will further develop this work by directly 
engaging with our suppliers in the mentioned 
areas to drive them to take direct action, such 
as establishing water reduction targets for 
those that do not already have them in place 
and encouraging them to sign up to local 
water management and reduction projects.
Heat stress – we place a strong emphasis 
on animal welfare and pursue industry leading 
standards across our farms and supply chains. 
However, there is a chance of increasing 
frequency of heat waves which could result 
in higher mortality rates and increasing 
cooling costs.
•	 Mitigation – we have ventilation systems 
in place within our poultry sheds and an 
increasing number of our poultry sheds 
utilise evaporative cooling and/or misting 
systems which can reduce temperature by 
4–5°C. Pig huts are insulated and have vents 
that allow our farmers to manage airflow. 
We monitor the weather and transport birds 
at cooler times of the day. Similarly, we feed 
pigs in the early morning to allow digestion 
before the heat rises.
Biodiversity – loss of natural habitats and 
reduction in biodiversity is expected to cause 
a reduction in the number and diversity 
of pollinators, which in turn could affect food 
security, with potential losses in agricultural 
yields. Due to the criticality of biodiversity loss, 
we anticipate regulation in this area to 
move rapidly.
•	 Mitigation – we are currently working to 
understand and align the Group with 
the Taskforce on Nature-related Financial 
Disclosures (TNFD) recommendations by 
gaining a more thorough understanding 
of our biodiversity risks, impacts and 
dependencies. In addition, we are currently 
completing projects on our farms which 
promote improvement in biodiversity levels 
and restore and regenerate the local area. 
We work collaboratively with partners such 
as WWF and The Rivers Trust on projects 
to help drive the restoration of the 
natural world.
The following climate-related opportunities 
were identified as having the most significant 
impact on the Group:
Demand – Growth in demand as we meet 
customer requirements for low carbon/
sustainable products.
•	 Shifting dietary preferences represents 
an opportunity to the Group that we 
continue to monitor closely. We have already 
diversified our product portfolio to include 
products such as houmous, pulses and 
grains, falafel, olives and antipasti.
Operational – Reduced operational costs 
due to energy efficiencies.
•	 Increasing demand and focus on on-site 
renewable energy sources, such as solar 
and wind, coupled with our expanding efforts 
in operational efficiency, creates favourable 
conditions to reduce risk and costs across 
the business. In order to achieve our targets, 
we invested in a range of sustainability 
initiatives, including upgrading to more 
energy efficient equipment, installing solar 
panels, self-generating electricity, 
and sourcing all the Group’s grid electricity 
provided to manufacturing sites from 
renewable sources.
Biodiversity – Improved ecosystem and 
restored biodiversity levels.
•	 We are gathering a deeper level of data across 
our farms and production facilities to monitor 
our biodiversity performance better. 
This includes undertaking Biodiversity 
Baseline Surveys to establish an ecological 
baseline for measuring any enhancement 
programmes we implement to increase 
the Biodiversity Net Gain (BNG) of our sites. 
We are exploring the opportunity to develop 
owned land to restore and regenerate local 
biodiversity and increase habitats. 
Most biodiversity loss associated with 
Cranswick sits in our supply chain and 
we have an opportunity to help drive change 
by working with our suppliers to reduce 
deforestation, report accurate emissions 
data, support and encourage them to 
reduce water wastage and water pollution 
and to identify and reverse the negative 
impacts on ecosystems and biodiversity.
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SASB standard
Our accounting metrics
Food Safety
Global Food Safety Initiative (GFSI) 
audit (1) non-conformance rate and  
(2) associated corrective action rate 
for (a) major and  
(b) minor non-conformances
FB-MP-250a.1 
The GFSI programme used is the BRCGS Food Safety Standard and BRCGS 
Storage and Distribution Standard. 19 facilities have a BRC graded A or above 
(2023: 17). The non-conformance rate is defined as the total number of  
non-conformances identified divided by the number of facilities audited. The rate 
for major non-conformances was zero and for minor non-conformances was 3.68 
(2023: 2.85). The corrective action rate is calculated by taking the number of 
corrective actions divided by the total number of non-conformances, and for major 
non-conformances was zero and for minor non-conformances was 100 per cent.
Percentage of supplier facilities 
certified to a (GFSI) food safety 
certification programme
FB-MP-250a.2
100 per cent of our animal protein suppliers are certified to a GFSI programme. 
None of our independent producers are currently certified to a GFSI programme.
17 of our production and two non-production facilities are certified to BRC.
(1) Number of recalls issued and 
(2) total weight of products recalled
FB-MP-250a.3
During FY24, there were three food safety-related recalls issued (2023: two) 
totalling to 6.7 tonnes. 
In response to these recalls, we have implemented additional food safety checks 
and created additional internal training programmes.
Discussion of markets that ban imports 
of the entity’s products
FB-MP-250a.4
There were no markets that banned imports of Cranswick products during the year. 
In October 2020, we voluntarily suspended our export licence to China from our 
Norfolk facility, which followed spikes of COVID-19 in communities in which we 
operated. This suspension remains in place pending recertification of the facility.
Antibiotic Use 
in Animal Production
Percentage of animal production 
that received (1) medically important 
antibiotics and (2) not medically 
important antibiotics, by animal type
FB-MP-260a.1
We are working with the industry to ensure that best practice is used on all species 
from all our suppliers and that antibiotics are only prescribed when absolutely 
necessary. Our objective is the reduction and avoidance of antibiotics for 
prophylactic use across all our supply base.
We are also monitoring the use of antibiotics in our own herds and flocks with a view 
to reducing the amount administered without compromising animal welfare.  
The average antibiotic use across our three pig farming businesses in 2023/24 
was 68.3mg/pcu and across our poultry farms was 9.0mg/pcu.
Responsible Use of Medicines in Agriculture Alliance’s (RUMA) target for 2024 
is 73mg/pcu for pigs 25mg/pcu for poultry.
Workforce Health 
and Safety
(1) Total recordable incident rate  
TRIR) and  
(2) fatality rate
FB-MP-320a.1
2023/24 Total recordable incident rate: 1.56 (2023: 1.77).
2023/24 Fatality rate: 0.00 (2023: 0.00).
Rates have been calculated in line with SASB guidance. For more information 
on our accident data, see health and safety on page 54.
Description of efforts to assess, 
monitor, and mitigate acute and 
chronic respiratory health conditions
FB-MP-320a.2
Our efforts to assess, monitor and mitigate acute and chronic respiratory health 
conditions are wide ranging. We have invested in dust extraction systems for 
welding, and for flour and other ingredients, which are also monitored through 
third-party inspections. We also have dust extraction tables for engineering 
workshops. Where extraction is not possible, filter masks and respirator masks 
are used. Our standard operating procedures instruct our colleagues and site 
audits are undertaken to ensure effective systems are in place for respiratory 
health. Spirometry testing through third-party occupational health services 
is also undertaken. Further information on wider health and safety practices 
can be found on page 54.
SUSTAINABILITY ACCOUNTING STANDARDS  
BOARD (SASB) DISCLOSURE
SASB disclosure
Measuring environmental performance
We are committed to reporting our environmental performance against the Meat, Poultry & Dairy Sustainability Accounting Standards published 
by the Sustainability Accounting Standards Board (SASB). The table below lists the topics under this standard and the accounting metrics applicable 
and material to us that we have disclosed against for the financial year. 
SASB standard
Our accounting metrics
Greenhouse gas 
emissions
Gross global Scope 1 emissions
FB-MP-110a.1
2023/24 Scope 1 emissions: 84,875 tonnes CO2e including non-mechanical 
agricultural emissions (2023: 83,407 tonnes CO2e). Further disclosures 
on greenhouse gas emissions can be found on pages 35 and 37.
Long-term and short-term strategy 
or plan to manage Scope 1 emissions, 
emissions reduction targets, and 
an analysis of performance against 
those targets
FB-MP-110a.2
We have committed to Net Zero greenhouse gas (GHG) emissions across our 
operations by 2040. To help achieve this, we have committed to Science Based 
Targets (SBT) for Scope 1, 2 and 3 emissions in line with efforts to limit global 
warming to 1.5°C under the Paris Agreement. Further information on our strategy, 
targets, plans and progress can be found on pages 31 to 37.
Energy management
(1) Total energy consumed, 
(2) percentage grid electricity, 
(3) percentage renewable
FB-MP-130a.1
2023/24 Absolute energy use: 512 million kWh (2023: 494 million kWh).  
31 per cent of this was supplied from grid electricity (2023: 31 per cent).  
31 per cent of the absolute energy use was renewable energy (2023: 30 per cent).
Water management
(1) Total water withdrawn,  
(2) total water consumed, 
percentage of each in regions with 
High or Extremely High Baseline 
Water Stress
FB-MP-140a.1
Total water withdrawn: 2.77 million m3 (2023: 2.56 million m3). 1.6 per cent  
of this was from an area of high baseline water stress (2023: 1.7 per cent). 
Total water consumed: 1.36 million m3 (2023: 1.58 million m3). 0.5 per cent  
of this was from an area of high baseline water stress (2023: 0.6 per cent).
Description of water management 
risks and discussion of strategies 
and practices to mitigate those risks
FB-MP-140a.2
Water is vital to our production processes, agricultural operations and our supply 
chain. During the year, we continued to use the WWF Water Risk Filter to establish 
our operational and basin risk. We are also on the oversight panel of the WRAP 
Water Stewardship Roadmap that helps us to explore risks associated with water 
management as part of our analysis of our climate change risk. 
We have also installed a Reverse Osmosis Effluent treatment plant at the Eye 
facility. This allows us to return effluent as potable water which can be reused in 
our operations. During the year, 189,093m3 of water was reused using the new 
treatment plant (2023: 195,233m3).
Our production facilities have been set a target to reduce water intensity by 
5 per cent year-on-year against a 2019/20 baseline. We have updated our Water 
Policy during the year which pursues a number of objectives in relation to water. 
This can be found at www.cranswick.plc.uk.
Number of incidents of non-compliance 
with water quality permits, standards, 
and regulations
FB-MP-140a.3
During FY24 there were zero incidents of non-compliance with water quality 
permits, standards and regulations (2023: zero).
Land use and 
ecological impacts
Amount of animal litter and 
manure generated, percentage 
managed according to a nutrient 
management plan
FB-MP-160a.1
All our pig and poultry manure and litter is managed under a nutrient management 
plan in accordance with the Red Tractor and Environment Agency’s guidance. 
‘Straw for muck’ arrangements are used, which ensures manure is utilised by local 
arable farmers for their crops in return for plentiful straw which supports 
animal welfare.
Animal protein production from 
concentrated animal feeding 
operations (CAFOs)
FB-MP-160a.3
80 per cent of pork produced on Cranswick-owned farms is certified to RSPCA 
standards and 100 per cent to Red Tractor standards.
99 per cent of poultry is produced in line with Red Tractor standards.
Both of the above welfare standards have a stocking density that is a requirement 
rather than a recommendation. We operate in line with the required stocking 
densities as all our farms are accredited to either RSPCA or Red Tractor standards.
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SASB standard
Our accounting metrics
Animal Care 
& Welfare 
Percentage of pork produced without  
the use of gestation crates
FB-MP-410a.1
100 per cent of the pork that originated from Cranswick-owned farms 
was produced without the use of gestation crates (2023: 100 per cent). 
96 per cent of total pork produced was without the use of gestation crates 
(2023: 96 per cent). This scope covers our EU third-party suppliers. We work 
closely with all our suppliers to improve welfare standards.
Percentage of production certified to 
a third-party animal welfare standard
FB-MP-410a.3
Cranswick owned farms  
80 per cent of pork produced is certified to RSPCA standards and 100  
per cent to Red Tractor standards.
100 per cent of poultry produced in line with Red Tractor standards. 
Wider supply chain  
35 per cent of pork produced is certified to RSPCA standards (2023: 34 per cent), 
90 per cent to Red Tractor standards (2023: 88 per cent) and 20 per cent to other 
recognised EU welfare schemes (2023: 22 per cent). 
4 per cent of poultry purchased is certified to RSPCA standards 
(2023: 13 per cent), 75 per cent to Red Tractor standards (2023: 59 per cent) 
and 25 per cent to other recognised EU welfare schemes (2023: 29 per cent). 
Cranswick also sources poultry meat from suppliers both in the UK and in Europe. 
100 per cent of the poultry meat sourced from the UK is assured to Red Tractor 
standards.
100 per cent of poultry sourced from the EU comes from farms assured to national 
recognised schemes such as QS and IKB. 
Environmental  
& Social Impacts  
of Animal 
Supply Chain
Percentage of supplier and contract 
production facilities verified to meet 
animal welfare standards
FB-MP-430a.2 
100 per cent of our meat, fish and egg suppliers are accredited to a national 
recognised farm assurance scheme or their welfare standards have been  
verified by a trained animal welfare officer against a recognised scheme or  
an in-house scheme.
Animal & Feed 
Sourcing
Percentage of animal feed sourced 
from regions with High or 
Extremely High Baseline Water Stress
FB-MP-140a.1
We are working with industry bodies such as the Soy Transparency Coalition 
to overcome transparency challenges in the production of soya. With more visibility  
in the supply chain, we can ensure the supply of animal feed is more sustainable.
Percentage of contracts with producers 
located in regions with High or 
Extremely High Baseline Water Stress
FB-MP-140a.2 
Less than 1 per cent of contracts are with producers that are located in regions  
with high or extremely higher water stress (2023: <1 per cent).
Discussion of strategy to manage 
opportunities and risks to feed 
sourcing and livestock supply 
presented by climate change
FB-MP-140a.3
We have already taken many actions in order to manage the risks to livestock supply 
identified to date. We have invested in new buildings that are climate controlled 
across our indoor farms and new sow huts that are thermally insulated, which 
reduces the temperature range within them. Automatic vents have been 
incorporated that operate when the temperature rises above a certain point. We 
are also working hard to reduce our reliance on imported soya and lower the risks 
associated with feed sourcing. This includes reducing the inclusion rate of soya in 
our feeds and investing in replacements to become more self-sufficient in this area. 
SUSTAINABILITY ACCOUNTING STANDARDS  
BOARD (SASB) DISCLOSURE
CONTINUED
As a Board, we continue to operate in a balanced and responsible way 
and make decisions for the long-term success of the business.
OUR PEOPLE
We understand that our wide range of 
stakeholders are fundamental to the long-term 
growth and success of the Group. We interact 
regularly with various stakeholder groups, 
which allows us to include their respective 
needs and expectations into the key decision 
making. We have summarised our engagement 
with key stakeholders during the year below. 
Detailed review of our stakeholders 
and engagement activities is covered  
on pages 82 to 83.
Our people are at the heart of our business 
and help us to achieve the successful delivery 
of our strategy. 
Our primary area of focus encompass 
fostering a diverse, equitable, and inclusive 
workplace, providing ample opportunities 
for development, and ensuring fair 
compensation for all employees.
Read more on pages 51 to 54
Why we engage
•	 Consistent interaction with our colleagues 
drives performance and cultivates an 
environment where our colleagues feel 
supported and fulfilled.
•	 By actively engaging with our employees, 
both the Board and management gain 
insights into the Group’s culture, enabling 
us to prioritise their concerns and integrate 
their perspectives into our decision-making 
processes at the Group level.
How the Company engages
•	 Regular staff surveys, which include 
questions relating to the effectiveness 
of our grievance mechanisms and Diversity, 
Equity and Inclusion (‘DEI’), are conducted 
to gather feedback and insights 
from employees.
•	 The Group maintains a dynamic ‘Flavour’ 
intranet site and newsletter, providing 
employees with updates, news, and 
relevant information.
•	 An effective appraisal process is in place, 
allowing for structured discussions and 
feedback sessions between employees 
and their managers.
•	 Works councils serve as platforms for 
open dialogue and collaboration between 
management and employees. 20 of our 
sites have works committees, only three of 
which are unionised or have a collective 
bargaining agreement. 
How the Board engages
•	 Employees have the opportunity 
to participate in one-to-one meetings 
with a dedicated Non-Executive Director, 
providing a direct channel for communication 
and addressing individual concerns 
or feedback.
•	 The Board conducts frequent factory 
visits, fostering direct engagement with 
employees at the operational level and 
gaining first-hand insights into their 
experiences and challenges.
•	 The Board regularly analyses food safety 
and health and safety data, ensuring the 
ongoing priority of safeguarding colleagues.
Key actions taken 
•	 Given the cost-of-living crisis, we reviewed 
our pay review process, increasing the 
average pay award to employees in line 
with the inflationary pressures.
•	 We increased the pension contribution 
rate available to the wider workforce 
to 10 per cent of salary through the 
introduction of an improved matching 
contribution scheme.
•	 We progressed individuals who have 
completed Cranswick’s graduate 
programme to management positions 
and we further welcomed our new cohort 
of graduates into the business through 
our graduate programme. 
•	 Although we already had well-established 
training programmes, a shortage was felt 
in our middle management layer of operations. 
As a result, we introduced home grown 
training programmes consisting of business 
improvement and people projects.
•	 Celebrating dedication and commitment 
within our workforce through the GEM 
Awards, which exemplify our ethos 
of recognising individuals who consistently 
go ‘over and above’ in their roles, 
contributing significantly to our success. 
Board Activities
The key activities of our Board are set 
out in the Corporate Governance Report, 
which includes a summary of the key decisions 
made and the stakeholders considered.
Read more about our Board Activities  
on pages 84 to 90.
OUR STAKEHOLDERS 
SECTION 172(1) STATEMENT
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CUSTOMERS & 
CONSUMERS
PRODUCERS & 
SUPPLIERS
We are working together with our customers 
and consumers to understand key demands 
and to further improve customer satisfaction.
The key priorities for customers and 
consumers encompass high-quality products 
and consistent service levels as well as socially 
and environmentally responsible 
purchasing decisions.
Read more on pages 55 to 56
Why we engage
•	 Regular engagement allows us to build 
trustworthy and long-lasting relationships and 
to deliver innovative high-quality products.
By working closely with suppliers who share our 
values and beliefs, we can focus on food safety, 
technical integrity, provenance and, ultimately, 
produce high-quality products. Our key 
priorities include ensuring a responsible 
supply chain, fostering opportunities for 
additional growth, ensuring prompt payment, 
and maintaining fair terms and conditions.
Read more on pages 57 to 59
Why we engage
•	 Suppliers play a pivotal role in our operations, 
making them essential partners in achieving 
our objectives.
•	 By actively involving them, we integrate 
environmental principles and practices 
throughout the supply chain. 
•	 Our responsible sourcing commitment 
is solidified through close collaboration 
and partnerships with our suppliers.
How the Company engages
•	 Key teams, including product development, 
technical, agricultural, and sales, collaborate 
to ensure cross-functional communication 
with customers.
•	 Online surveys are conducted to gather 
feedback and insights directly from customers.
•	 In-store interviews provide opportunities 
for face-to-face interactions with customers 
and consumers, allowing for in-depth 
discussions and feedback collection.
•	 Customer audits are carried out frequently, 
both announced and unannounced. 
•	 Focus groups are organised to facilitate 
structured discussions and gather detailed 
feedback on specific products or services.
How the Board engages
•	 Monthly updates on market insights are 
provided to the Board to inform category 
plans and new product pipelines, aligning 
with consumer needs.
•	 Chief Commercial Officer (CCO) maintains 
regular communication with key customers 
and provides Board updates on progress 
to date and any issues.
•	 Review updates on supply chain risk, identified 
potential impacts on service levels, and 
explored opportunities for collaboration with 
customers to mitigate any adverse effects.
How the Company engages
•	 Conducts supplier surveys to gather 
feedback and insights on their experiences 
and satisfaction levels.
•	 Utilises Sedex, a platform for sharing ethical 
and responsible sourcing data, to collaborate 
transparently with suppliers.
•	 Participates in industry events and forums, 
providing opportunities for networking, 
collaboration, and knowledge-sharing 
with suppliers.
•	 Conducts regular audits and visits to supplier 
facilities, ensuring compliance with quality 
standards and fostering strong relationships.
•	 Implements supplier policies to outline 
expectations, standards, and guidelines 
for ethical and sustainable practices 
throughout the supply chain.
How the Board engages
•	 The Board engages in discussions regarding 
the Group’s performance at each meeting 
and stays informed about the supply chain 
through regular updates throughout 
the year. 
•	 Updates on principal risks associated with 
the supply chain are provided through the 
Audit and Risk Committee. 
•	 The Board receives reports on raw material 
procurement, potential challenges, and 
mitigation measures to minimise disruptions. 
Key actions taken 
•	 We continue to focus on new product 
development to address emerging consumer 
trends. This ensures that the Group remains 
competitive and meets the changing 
preferences of its customers and consumers.
•	 We engaged with our customers to provide 
assurance over the stability of Cranswick’s 
supply in response to the global supply chain 
challenges to ensure no or minimal disruption. 
•	 We are committed to maintaining high 
service levels, ensuring that customers 
receive their orders in a timely manner 
and are satisfied with the quality of 
service provided.
•	 We remain dedicated to maintaining 
our reputation as a high-quality manufacturer, 
prioritising food safety and health and 
safety standards. 
•	 We continue to invest in automation 
and implemented improvements in factory 
performance to increase efficiencies 
and enhance capabilities.
•	 It also maintains oversight of our Responsible 
Sourcing strategy, commitments, and 
advancements through our ESG Committee.
Key actions taken 
•	 This year we continued supplier mapping, 
with most of our suppliers now being fully 
onboarded onto our supplier system, 
which allows us to receive and give timely 
feedback, ensuring a more agile 
and reactive relationship. 
•	 We regularly engaged with our suppliers to 
understand their sustainability journey and 
identify areas where our values and actions 
can align.
•	 We also held our first Cranswick procurement 
summit this year, discussing the 
opportunities to innovate, grow businesses 
and develop relationships.
•	 We continue to undertake supplier audits 
to ensure the safety, traceability, quality 
and provenance of the raw materials and 
ingredients we use. We work with suppliers to 
ensure that animals are cared for to the same 
standard as at Cranswick.
•	 The purchasing team kept in regular contact 
with our critical suppliers to identify potential 
supply chain issues early and to ensure that 
mitigations and contingencies were in place 
across the whole supply chain.
•	 We also made further investments into 
farming operations, ensuring the stability 
of supply.
OUR STAKEHOLDERS 
SECTION 172(1) STATEMENT CONTINUED 
NGOS
COMMUNITIES
We work with various non-governmental 
organisations (NGOs) including the 
Agricultural and Horticultural Development 
Board (AHDB), the British Poultry Council 
(BPC), WRAP (Waste and Resource Action 
Programme), Red Tractor and the RSPCA.
Read more on pages 60 to 61
We believe that the long-term success 
of our business is closely tied to the success 
of the communities in which we operate. 
Local communities have an expectation 
that businesses operate ethically, safely 
and sustainably, as well as contributing 
to the further development of a local area. 
There is an additional focus placed on food 
producers who act as enablers, to reduce 
edible food waste and increase food 
redistribution throughout the community.
Read more on pages 62 to 63
Why we engage
•	 Close collaboration with NGOs allow 
us to help set policies and improve 
industry standards.
How the Company engages
•	 Directors and managers actively participate 
in steering committees, industry groups, 
and boards, fostering collaboration and 
dialogue with NGOs on key issues.
•	 Trials new standards, in partnership with 
NGOs, seeking to establish and implement 
best practices in sustainability and 
corporate responsibility.
•	 Participates in industry events alongside 
NGOs, facilitating networking opportunities 
and discussions on pressing environmental 
and social matters.
•	 Utilises digital platforms and social media 
channels to share important information 
and updates with NGOs, fostering 
transparency and communication.
•	 Incorporates feedback and 
recommendations from NGOs into corporate 
policies and practices, ensuring alignment 
with ethical and sustainable principles.
Why we engage
•	 Through cooperation with local communities, 
we create greater social, environmental and 
economic value. 
•	 As a food manufacturer, we recognise the 
significance of our manufacturing operations’ 
impact on the environment. Our Second 
Nature strategy allows us to measure and 
manage our carbon footprint, aligning with 
our Net Zero goals.
•	 We are dedicated to empowering individuals 
to advocate for their beliefs. Through the 
Cranswick Charitable Trust, we are committed 
to further supporting communities in need.
How the Company engages
•	 Supports food bank donations, contributing 
to local efforts to alleviate hunger and 
support vulnerable individuals and families.
•	 Collaborates with local schools and 
universities, providing educational 
opportunities, mentorship programmes, and 
resources to support student development.
•	 Offers employment opportunities to 
members of the community, promoting 
economic growth and stability.
How the Board engages
•	 The Board regularly seeks updates 
on the outcomes from the meetings and 
consultations with key NGO representatives, 
which allows the Board to understand key 
concerns and integrate them into strategic 
decision-making processes.
•	 Board members participate in industry 
events and forums where NGOs are present, 
fostering dialogue and partnership 
opportunities on shared objectives.
•	 By incorporating NGO feedback and 
recommendations into corporate policies 
and practices, the Board demonstrates 
its commitment to ethical and sustainable 
business practices.
Key actions taken 
•	 During the year, we have contributed towards 
setting policies that help to direct the future 
of the pork and poultry industries. 
•	 Participated in industry-specific forums and 
events, fostering dialogue and partnership 
opportunities with NGOs to promote 
sustainable practices and ethical sourcing.
•	 Participates in local projects aimed at 
improving infrastructure, environmental 
sustainability, and community wellbeing.
•	 Organises charity fundraising events and 
initiatives, mobilising employees and 
community members to support causes 
that positively impact the local area.
How the Board engages
•	 The Board receives reports on the 
key initiatives considered by the ESG 
Committee and the activities of the 
Cranswick Charitable Trust from members 
of the Senior Management Team.
•	 Climate-related issues are integrated into 
the Group’s long-term strategy, informing 
investment decisions made by the Board.
Key actions taken 
•	 We have partnered with a number of 
organisations such as FareShare, through 
which we can assist people in need, tackle 
food poverty and the cost of living crisis. 
•	 We are also involved in a number of local 
projects to provide sponsorship, education, 
mentoring and employment to those who 
need it in our communities.
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SHAREHOLDERS
We focus on sustaining fair, balanced and 
honest relationships with our Shareholders 
as we strive to deliver the long-term 
success of Cranswick. 
Read more on page 64
Why we engage
•	 Our aim is to educate Shareholders about the 
Group’s purpose and strategy, while yielding 
consistent returns over the long-term.
How the Company engages
•	 Issues regular announcements and press 
releases to keep Shareholders informed 
about significant events and milestones.
•	 Maintains an informative website where 
Shareholders can access relevant 
information, including financial reports, 
corporate governance documents, and 
investor presentations.
How the Board engages
•	 Hosts an Annual General Meeting (AGM) 
to provide Shareholders with updates 
on Company performance, strategy, and 
governance matters.
•	 Approves the Annual Report and Accounts 
as well as Interim Results and any 
trading updates. 
•	 CEO and CFO facilitates personal meetings, 
virtual roadshows, and participation in 
conferences, providing opportunities for 
direct engagement and dialogue between 
Shareholders and Company management.
•	 Approves the allocation of capital within 
the Group.
•	 Senior Independent Director (SID) is 
available if Shareholders want to raise 
concerns that normal channels have failed 
to resolve.
Key actions taken 
•	 We updated Shareholders regularly on 
current developments, with a primary focus 
on supply chain challenges, trading volumes, 
as well as customer and market trends. 
•	 Throughout the year, discussions also 
covered additional key topics such as 
strategy for growth, investments, financial 
performance, environmental, social, and 
corporate governance (ESG) strategy, 
targets, and reporting. 
•	 All Shareholders were invited to participate 
in the 2023 AGM. 
•	 Additionally, we maintained regular 
engagement with analysts to review 
business performance, provide guidance, 
and assess financial models.
OUR STAKEHOLDERS
OUR PEOPLE 
We want to be recognised as an employer 
of choice to ensure we can compete effectively 
when it comes to attracting and retaining the 
best talent. 
We take a sector-leading position on pay, 
working conditions, professional development, 
health and safety, inclusivity and wellbeing 
for all our colleagues across the Group.
Building careers at Cranswick
Recognising that individuals prioritise 
professional and career development when 
selecting an employer, we persistently enhance 
our array of training and upskilling initiatives. 
This year we revised our induction programme 
and we are also trialling a new buddy system 
to support new joiners as they get to know 
the business.
We offer a wide range of training opportunities 
for colleagues at various levels of the organisation, 
and during the last year:
•	 We introduced a new training programme 
to help colleagues reach middle 
management positions, as well as a Front 
Line Management programme focused 
on improving management skills. 
•	 18 colleagues joined our Operational 
Talent Programme, which is aimed at middle 
managers within our operations teams 
who are looking to progress into more 
senior roles.
•	 23 colleagues enrolled on our Management 
Training Programmes.
•	 We also offered colleagues Green Belt 
Lean Six Sigma training.
All of our training is now paperless and 
delivered through our online Cranswick Core 
platform, which features over 200 courses 
aimed at all tiers and functions of the business. 
This year more than 78,000 courses 
were completed through Cranswick Core, 
including face-to-face learning and mentoring, 
which is equivalent to an average 12 training 
hours per employee over the year. 
This integrated learning approach empowers 
colleagues with increased autonomy in their 
professional growth, and since its launch 
in 2020, over 247,000 courses have been 
completed on the platform. 
We are in the process of refreshing the 
Cranswick Core home page, and hope to add 
a new ‘skills academy’, which will be a bespoke 
training platform by the end of the year.
CRANSWICK GEM AWARDS: 
RECOGNISING 
EXCEPTIONAL 
DEDICATION
In our third year of the GEM Awards, 
we continued to recognise exceptional 
individuals who go above and beyond  
in their roles. 
This year’s winner, Lucy, stands out as a crucial 
team member, celebrated for her steadfast 
dedication and proactive attitude. 
Despite starting without prior experience, 
Lucy swiftly integrated into our team, 
taking ownership of farm responsibilities, 
and supporting colleagues tirelessly. 
Her willingness to assist beyond her duties 
and her commitment to professional growth, 
evidenced by her upcoming degree 
in Supply Chain Management, exemplify 
the spirit of the GEM Awards.
Lucy’s story embodies Cranswick’s values 
of dedication and continuous improvement, 
inspiring us all to strive for excellence. 
We extend our gratitude to Lucy and 
all our employees for their invaluable 
contributions to our community.
We are committed to building a diverse, talented and motivated workforce. 
We recognise that the dedication and expertise of our employees 
drive our business, and we strive to cultivate an inclusive culture that 
fosters their development and growth. 
CHAMPIONING TALENT
OUR STAKEHOLDERS 
SECTION 172(1) STATEMENT CONTINUED 
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Graduate recruitment 
and apprenticeships
Developing and retaining existing colleagues 
is critical to our business, but it is equally 
important that we can attract fresh talent. 
This year we recruited 12 more graduates, 
taking the total to 97 since 2013, with 30  
of these individuals now promoted into senior 
and full-time roles across the business. 
We continue to promote apprenticeships 
and with applications increasing year-on-year, 
we utilise the apprenticeship levy across the 
Group. We currently have around 150 
colleagues undertaking apprenticeship 
qualifications, and we expanded our offering of 
degree apprenticeships in the year, including 
engineering, technical and butchery roles. 
Early careers 
We continue to pursue our early careers 
strategy through our Enterprise Advisory 
roles within local schools and have attended 
recruitment events at 30 schools and 
universities this year, promoting entry 
level opportunities within the food industry. 
We have also offered three new university 
scholarships this year, and for the third 
consecutive year, we again supported the 
McDonald’s Future Young Farmers programme, 
offering a working placement to one more 
individual this year. 
Our Group HR Director continues to chair 
the local Humber and East Yorkshire 
Cornerstone Group, which aims to bring 
businesses together in the local area to forge 
better relationships with schools and give 
young people an understanding of the world 
of work and the opportunities available. 
This year, we also attended the Schools Food 
and Farming Days at Driffield Showground, 
presenting the opportunity for school children 
to discover more about the breadth of career 
opportunities available within the food 
industry, including the wide range of roles we 
offer at Cranswick, as well as our placements, 
apprenticeships and graduate schemes.
Addressing the skills gap
The Group’s average employee turnover rate 
has declined from 3.34 percent in the prior 
year to 2.87 percent in FY24, attributed 
to numerous initiatives implemented at both 
site and Group levels. Despite these actions, 
labour availability continues to pose 
a significant challenge, particularly within 
our factories. The recent decision by the UK 
Government to raise the salary threshold 
for Skilled Worker visas further compounds 
this issue, significantly restricting our access 
to labour in the foreseeable future. 
To ensure we have the skills needed to meet 
demand, we have now recruited over 650 
skilled colleagues from the Philippines into 
farming, engineering and technical roles, 
which has reduced our reliance on agency 
workers. We also support our colleagues 
who wish to work in the UK through the 
EU Settlement Scheme.
We are committed to helping our colleagues 
integrate within their communities, offering 
integration and support packages. We were 
delighted when members of the Filipino 
community from our Watton site took part 
in the Lord Mayor’s procession in Norwich. 
They performed a Filipino dance in traditional 
dress and won first prize in the procession.
Reward and recognition
We believe that celebrating the achievements 
of our colleagues plays an important part 
in contributing to a positive workplace. 
Our ‘Going the Extra Mile’ (‘GEM’) Awards 
recognise those who have gone above and 
beyond their job description, this year bringing 
together 46 finalists from across the business 
for an Awards Dinner to celebrate their success, 
with Lucy from Wold Farms and White Rose 
Farms the overall GEM winner.
Colleague successes are also recognised 
on a more regular basis through our intranet 
site, Flavour, which is integrated with our online 
Feed Your Wellbeing hub.
We continue to monitor employee 
engagement levels through our annual 
Group-wide staff survey. 79 per cent of 
our people responded to our latest survey, 
with a consistent engagement score of 
72 per cent (2023: 72 per cent). 
OUR STAKEHOLDERS
OUR PEOPLE CONTINUED 
Workplace wellbeing
We prioritise colleague health and wellbeing, 
with 192 mental health champions across 
our sites, supported by 98 mental health 
first-aiders, our Banish the Burnout programme, 
and wellbeing courses offered through 
Cranswick Core. 
Since FY21, 13,312 positive mental health at 
work courses have been completed including 
4,694 this year. This year we hosted our 
first ‘Time to Talk’ day to refresh our employees’ 
understanding of the role that our first aiders 
and champions play. Individual sites also held 
numerous events dedicated to mental health, 
including Grocery Aid and ‘Wear it Green’ days.
We also offer bereavement training, providing 
people with the skills to help them cope with 
bereavement, alongside personal and practical 
support that includes counselling and crisis 
grants through our ongoing partnerships 
with GroceryAid and the Butchers’ & Drovers’ 
Chartered Institute.
We are pleased to report that the consolidated 
Cranswick Group’s mean pay gap has decreased 
by 3.5 per cent from 17.5 per cent in 2022, 
to 14 per cent in 2023. Our latest Gender Pay 
Gap report can be found on the Group’s 
website www.cranswick.plc.uk. 
CRANSWICK 
FOOD 
BEHAVIOURS
At Cranswick we introduced our 
FOOD behaviours to be clear on the 
values and culture of our business. 
(FOOD = Forward thinking, One team, 
Ownership, Driven). The behaviours 
have also played a crucial role in 
attracting, recruiting, retaining and 
promoting talent within our business. 
We use FOOD in our recruitment days 
to ensure that new colleagues have the 
behaviours required for their role.
Grading pathways have been created 
for our operational teams where 
colleagues could move through the pay 
grading structure by demonstrating 
the correct skills and behaviours. 
We continue to evolve our grading 
system, with feedback from our 
colleagues, to continue to embed our 
culture and ensure that we invest in our 
people across all levels of our business. 
Employee benefits
So far, 79 per cent of our permanent staff have 
signed up to our ‘Feed Your Wellbeing’ hub, 
which gives them access to an enhanced 
benefits package. This includes additional 
holidays, a Cycle to Work Scheme, electric car 
salary sacrifice schemes, enhanced maternity 
and paternity pay, generous retailer discounts, 
and financial services including our Salary 
Finance scheme.
We recognise the significant value these 
benefits hold, particularly during challenging 
economic periods. This year we have enhanced 
optional employee pension contributions by 5 
to 10 per cent to safeguard them against the 
enduring impacts of the cost of living 
challenges. During the year, we also launched 
Care Concierge, which provides colleagues 
with advice and assistance, including getting 
financial support for anyone caring for a sick 
or elderly relative.
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Encouraging diversity
Our established Diversity, Equity and Inclusion 
(‘DEI’) strategy is driven by a dedicated steering 
group charged with taking our DEI goals and 
aspirations forward. We have an Employee 
Non-Executive Director, Yetunde Hofmann, 
whose role is to develop a two-way conversation 
between the Board and colleagues from across 
the business. Yetunde specialises in diversity, 
inclusion and culture, and has been busy this 
year attending town hall events and holding 
one-to-one meetings with employees.
To support our strategy, we have increased 
our focus on DEI training and education, with 
2,416 colleagues completing our diversity, 
equity and inclusion training programme this 
year, up by 44 per cent from last year. 
We are working closely with the Meat Business 
Women organisation to provide support, 
development and mentoring opportunities 
to all women in the Group. Every individual 
within the business is offered the opportunity 
to hold membership of Meat Business Women 
for free, and will have access to the library 
of content that is available such as seminars, 
meetings and events. 
We are also working with Hull and York Medical 
School to promote a Woman 2 Woman Study. 
This work aims to reduce health inequalities by 
increasing cervical screening uptake among 
Polish and Romanian women, which fits well 
with the health and wellbeing agenda within our 
Cranswick factories.
HEALTH AND SAFETY
We are committed to a zero accident and no 
work-related illness approach. It is firmly at the 
heart of our safety culture, and we will always 
put our people first, protecting their health and 
striving to keep them free from harm and injury, 
so they can carry out their work confidently 
and responsibly. We act in line with all relevant 
health and safety (‘H&S’) standards and 
regulations and are constantly seeking to 
improve our safety procedures in all areas. 
Clear H&S road map
Our H&S strategy has focused on local 
leadership, best available technology (‘BAT’) 
and behavioural safety which has helped 
to reduce the safety risk at our sites. However, 
this year we have updated this strategy to 
further align our sites with overarching Group 
policies and procedures. This makes keeping 
safe easier and provides a clearer roadmap for 
our people based on key themes and a better 
understanding of how we do things safely.
Technology
Technology is helping us drive improvements 
to reduce risk. We are always looking to reduce 
risk through design and automation which 
is helping to keep our workforce safe. 
We have now moved to integrated paperless 
health and safety reporting via our integrated 
management system across all of our sites 
and farms. This is assisting us with hazard 
reporting, near miss reporting, safety 
inspections and accident investigation. 
H&S concerns can also be reported during 
leadership H&S tours, through H&S committee 
representatives or through the hazard and near 
miss reporting systems.
Accident rates
Our ‘Step Back and Take Five’ initiative 
encourages our H&S managers to reflect 
on-site layout, working environment and 
housekeeping to better evaluate risks and 
determine if safety protocols can be improved 
upon. Proactive hazard reporting has helped 
us identify over 32,500 hazard spots across 
the Group, and our hazard spotting year-on-
year has increased by 67 per cent. 
We continue to make progress on the 
Reporting of Injuries, Diseases and Dangerous 
Occurrences Regulations (‘RIDDOR’). 
Our RIDDOR frequency rate per 100,000 
hours decreased by 8 per cent compared 
to FY23, and our lost time accidents fell by 
7 per cent. Due to our proactive reporting 
processes, there were 770 instances of 
accident reporting across the Group. 
However, the vast majority of these accidents 
(78 per cent) remain minor and primarily 
relate to return to work incidents.
Compliance
Our audit compliance scores are improving, 
with 68 per cent of sites achieving a score 
of 90+ per cent, meaning that most of our 
sites are green rated. Risk assessments are 
conducted using the integrated management 
system and shared with department managers 
for review. 90 per cent of our sites are 
accredited to the ISO45001 Health and Safety 
management system.
Training and upskilling
We continue to prioritise upskilling 44 
qualified H&S professionals who are based 
at all sites within the Group. Mandatory training 
is undertaken in key disciplines including 
manual handling, risk and responsibilities, 
and slips and trips. We are in the process 
of developing a new behavioural safety 
programme to supplement our H&S strategy.
During the year we recruited a second H&S 
degree-level graduate who has been deployed 
at various sites assisting with Group audits. 
This will help the Group further expand its 
H&S capability on the agricultural side of the 
business, as well as manufacturing.
OUR STAKEHOLDERS
OUR PEOPLE CONTINUED 
OUR STAKEHOLDERS
OUR CUSTOMERS AND CONSUMERS 
Through delivering exemplary service, offering premium-quality food 
and upholding integrity, we aim to provide our customers and consumers 
with captivating meal options, while also ensuring authenticity, 
value and quality throughout the year. 
Who we serve 
Retail customers account for around three 
quarters of our revenue (77 per cent in FY24) 
and the sector has delivered another 
impressive performance this year. 
Customers and consumers continue to 
recognise and appreciate the quality, value 
and versatility of our pork and poultry product 
ranges, while promotions are really driving the 
market – with deals on premium products 
driving strong volumes.
Sales were also buoyant across our food service 
and wholesale categories, particularly in the 
quick service restaurant (‘QSR’) and food-to-go 
sectors, which are performing strongly now 
that people are returning back to offices and 
have resumed more normal leisure activities. 
We continue to invest in our capacity and are 
expanding our product portfolio to meet this 
growing demand in QSR products, where we 
can offer taste experiences and genuine value 
for consumers. 
These performances helped to offset a 
slowdown in export sales due to the weakened 
demand in some of our key export markets such 
as China. This year, exports accounted for 4 per 
cent of our revenue, a slight decrease on the 
previous year, but our outlook for recovery 
remains optimistic as we continue to diversify 
our customer base and make preparations to 
enter new markets.
Focus on quality
This year, our commitment to close collaboration 
and transparent communication with 
our customers, coupled with the exceptional 
dedication of our teams, has resulted in an 
outstanding performance in service and quality 
across the whole Group.
Despite facing supply chain disruptions and 
labour pressures, we have maintained high 
service levels, ensuring that our customers 
receive their orders promptly and consistently. 
This year we took part in the Advantage Survey, 
where retailers provide valuable insights 
into manufacturers. 
Moreover, we have upheld our reputation 
as a high-quality manufacturer, prioritising 
food safety and health standards to reassure 
consumers of the safety and integrity of our 
products. The Cranswick Manufacturing 
Standard (‘CMS’) applies across all of our 
production sites to ensure that we automatically 
comply with any new customer specifications 
or standards. This means we can reassure 
our customers that there is greater consistency 
in the work we do to assure the safety, 
traceability, quality and provenance of our 
raw ingredients and manufacturing processes.
Value proposition
During the year, we have taken significant 
steps to meet consumer needs by focusing 
on the value and price of our offerings. 
Recognising the importance of promotional 
strategies in a post-inflationary market, we 
prioritised building robust promotional plans 
with our customers, which are crucial for driving 
volume and market share for our customers. 
We identified opportunities where promotions 
not only offer value but also highlight 
the exceptional quality of our products. A prime 
example is the M&S Ultimate Pork Crackling 
Joint, which continues to captivate consumers 
by focusing on what matters most to them. 
This product not only delivers on taste but also 
ensures convenience, making it effortless for 
anyone to achieve tender pork and perfect 
crackling every time they roast it. 
By emphasising these product attributes 
alongside promotional offers, we created 
compelling propositions that resonate with 
customers and consumers.
FOCUS ON 
QUALITY
We maintained high service levels, 
ensuring that our customers received 
their orders promptly and consistently. 
Our efforts were recognised 
as Cranswick was voted a top 
private label supplier, affirming our 
commitment to meeting customer 
needs and expectations.
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Innovation
Throughout this year, our focus has remained 
on catering for evolving consumer needs 
through continuous new product 
developments. We launched the Cranswick 
Innovation platform, Horizon, aiming to ensure 
that we stay at the forefront of innovation within 
our industry, while addressing changing 
consumer needs even more effectively.
Our barbecue offerings excelled this summer, 
particularly our gourmet sausages and hot 
dogs, winning multiple awards for their 
outstanding quality and innovation. 
Notable among these awards are the BBC 
Good Food Summer Taste Awards 2023, where 
we secured victory in the Best Sausage 
Category, and the prestigious Good 
Housekeeping Award for ‘The Best Sausage for 
your BBQ’.
We also achieved record sales during 
Christmas, including a record-breaking 
production of 75 million pigs in blankets 
and a focus on traditional seasonal items 
like gammon. Our products have garnered 
notable recognition, such as Tesco’s Finest 
Pork Porchetta being featured in a TV advert 
and receiving a Good Housekeeping award 
for its excellence as an alternative to 
Christmas turkey, while the Sainsbury’s Meaty 
and Mighty Pigs in Blankets also earned the 
prestigious Good Housekeeping award.
Looking ahead, we anticipate a substantial 
emphasis on healthy foods, putting a particular 
emphasis on how we present the health 
benefits of our products. Additionally, we are 
exploring avenues to expand our retail 
offerings to align with the preferences of 
consumers who are eating more calories at 
home but still seek excitement in their 
food choices. 
As part of the recent Food Hero Fortnight, we had the pleasure of hosting a celebration of our Cranswick Food Heroes, giving colleagues the chance to meet 
them and hear their incredible stories first-hand.
OUR STAKEHOLDERS
PRODUCERS AND SUPPLIERS 
We collaborate with an extensive network of production and supply chain partners 
to guarantee the reliability of food supply, reflecting our shared commitment to trust, 
nutrition, quality, and excellence in low-carbon manufacturing practices.
Supplier resilience
Given the turbulence across the globe, 
driven by geopolitical issues, and the growing 
threat to businesses from cyber-attacks, 
supplier resilience and the security  
of our supply chain have been top of 
our agenda this year. 
Our purchasing team has completed a review  
of our top suppliers using supply chain mapping 
tools within our supplier management system. 
The review has helped us to develop a detailed 
understanding of where our materials are 
coming from and any potential challenges 
that may arise, while also assessing disaster 
recovery scenarios should the worst happen. 
During the year, we also completed a cyber risk 
assessment of our suppliers, focusing on any 
potential cyber risks within our business and 
those of our suppliers and evaluating our 
resilience to IT threats. 
No specific issues were highlighted at this time, 
however, it proved valuable to understand 
and evaluate potential challenges. We acquired 
more comprehensive data on products 
susceptible to these challenges and gathered 
suggestions for alternative suppliers should 
they be required.
Ethical procurement
Building greater resilience is all part of 
our approach to responsible sourcing. 
Only through close collaboration with our 
suppliers can we offer the assurances required 
by our customers and consumers regarding 
the integrity and safety of our food.
We consider a broad range of social, ethical 
and environmental factors when engaging with 
any supplier, and we expect them to meet high 
standards across all of these areas. Our supplier 
policy sets out these standards in detail with 
a clear set of commitments. These include 
following the Ethical Trading Initiative (‘ETI’) 
Base Code on labour practice, undertaking 
Sedex Member Ethical Trade Audits (‘SMETA’) 
if operating in a high-risk country, sourcing 
certified palm oil and soya from reputable 
certification schemes, and measuring 
greenhouse gas emissions. For more details, 
see our Group Sustainable Procurement Policy 
at www.cranswick.plc.uk.
Supply chain assurance 
We have further strengthened our supply 
chain assurance this year, restructuring our 
audit teams across our sites and changing 
the way audits are carried out to focus more 
on food safety and integrity. We have adopted 
the updated Cranswick Manufacturing 
Standard, which was reissued this year. 
As a result, we have identified more issues, 
but this has effectively minimised potential 
customer issues.
We continue to enhance our supplier 
management system to efficiently and safely 
manage our data. This year, we transitioned 
to a paperless approach for conducting supplier 
audits. This not only granted our technical 
team enhanced visibility during audits but 
also yielded time-saving benefits for all 
stakeholders involved. 
An additional 52 raw material suppliers 
were approved this year, bringing the total 
to 1,011, along with 9,157 products and 
associated specifications. 
We monitor our suppliers continuously to 
ensure they are performing to the highest 
standards and progressing against key 
metrics such as emissions reductions. 
CRANSWICK 
PROCUREMENT 
SUMMIT
We held our first Procurement Summit 
this year, bringing together suppliers 
from diverse sectors, including 
ingredients, packaging and logistics, to 
explore innovation and 
sustainability strategies. 
This event served as an excellent 
opportunity to network, foster 
innovative ideas throughout our 
supply chain and to share our 
Second Nature messages.
OUR STAKEHOLDERS
OUR CUSTOMERS AND CONSUMERS CONTINUED
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During the past 12 months, 687 supply chain 
audits were carried out to assure the safety, 
traceability, quality and provenance of the 
raw materials we use (340 in FY23). 
The increase in the number of audits is 
driven by an increased number of farm audits. 
We made a strategic decision to carry out more 
of our own Cranswick welfare assessments 
to recognise a potential issue before it occurs 
and provide support to improve compliance 
and performance. Currently 942 out of our 
1,011 total suppliers are registered on Sedex, 
including all 527 direct suppliers and 88 per 
cent of indirect suppliers (FY23: 88 per cent).
Alongside increasing the frequency of supplier 
audits, we are also adjusting the emphasis of 
our audits. We are now placing added emphasis 
on food integrity, prioritising robust traceability 
and authenticity of the ingredients we use, 
while maintaining our commitment to food 
safety as paramount. 
Supplier engagement
As well as holding our first Procurement 
Summit this year, we spent two days at 
Sheffield Hallam University engaging with 
our engineering contractors and suppliers. 
Discussions centred on food safety risk 
assessments. We have implemented a 
requirement for all engineers visiting our 
sites to hold a minimum Food Safety Level 2 
certification, a regulation that has been 
welcomed by our suppliers and contractors.
Internal compliance and governance
Our internal auditing processes conform to 
our own Cranswick Manufacturing Standard 
(‘CMS’), as well as ISO14001, ISO45001 and 
ISO50001 quality standards. In the coming 
years we will move away from ISO45001, 
as it is being replaced by our CMS standard, 
encompassing the BRCGS Food Safety 
Standard and all the latest customer technical 
codes of practice. 
During the year, we launched new Food Safety 
and Quality Committees. At Group level, 
our heads of department meet bi-monthly, 
while individual sites host their own committees 
dedicated to enhancing food safety practices 
at their respective locations.
19 of our production sites were audited against 
the BRCGS Food Safety Standard with four 
achieving an AA rating, twelve receiving an 
AA+ rating, three an A+ rating. 
We carry out proactive intelligence audits, 
which this year focused on reducing foreign 
body risks, as well as ensuring food safety 
and integrity. Additionally, we conducted 
several targeted audits at specific sites, 
primarily utilised to bolster site support 
and promote improvements. 
Upskilling our teams
Our Technical, Sustainability and Compliance 
teams undertake regular training, including 
monthly technical upskilling sessions. Over 766 
colleagues were trained in 80 courses this year, 
covering auditing, inspection, food hygiene, 
safety and traceability, as well as technical, 
ethical and health and safety issues, and 
animal welfare.
A significant initiative introduced this year 
involves standardising protocols and guidance 
across all our factories and farms as part of 
our Brilliant Basics programme. This includes 
ensuring consistency in signage and 
procedures, allowing for seamless transitions 
of personnel between sites, even for agency 
staff less acquainted with our operations.
Animal welfare
At Cranswick, we are committed to achieving 
and maintaining the highest possible standards 
of animal health and welfare through our 
industry-leading assurance standards, 
supported by our vertically integrated 
supply chain.
Animal welfare is a fundamental component 
of our Second Nature Strategy, underscored 
by our unwavering dedication to enhancing it. 
This is evidenced by our consistent 
achievements within the higher tiers for 
the Business Benchmark For Animal Welfare 
(BBFAW) for five consecutive years, and 
we are steadfast in our focus on upholding 
this benchmark in the years ahead.
OUR STAKEHOLDERS
PRODUCERS AND SUPPLIERS CONTINUED 
Over 50 per cent of the pigs that we process, 
and 100 per cent of the chickens processed 
at our primary processing facilities, are reared 
through our own farms, giving us a high level 
of control over how our animals are reared and 
cared for. A shortened supply chain delivers the 
opportunity to directly influence and be totally 
transparent, providing greater trust to the 
consumer from farm-to-fork. Our agriculture 
team works hard to ensure that the same high 
standards of farm animal welfare we have 
across our own operations are adhered to 
throughout our UK-aligned producer base, 
and EU supply chains.
In 2023 the Cranswick Agriculture team 
expanded its presence within our own farming 
operations and independent producers’ farms. 
The team now conducts customer audits 
in addition to the existing Cranswick Welfare 
Assessments, typically scheduled with just 
48 hours notice. All producers are risk-rated 
via a unique matrix, in an effort to identify 
where there may be challenges. Our aim is to 
obtain the most accurate reflection of on-farm 
practices, allowing us to provide support 
and guidance where appropriate. 
Caring for our chickens
Our fully integrated poultry model means we 
can offer higher welfare chicken to customers. 
We use the revolutionary NestBorn on-farm 
hatching system for all of our eggs, meaning 
that our chicks are born in a warm barn 
in stress-free conditions, and have immediate 
access to shelter, feed and water as soon 
as they hatch. This results in more robust 
and healthier birds, and calmer flocks with 
improved immunity, while helping us to reduce 
our carbon footprint.
We rear all of our chickens indoors to a standard 
that either complies with, or goes beyond, 
Red Tractor welfare standards. Our poultry 
sheds provide more space for chickens to roam 
freely and are enriched by the presence of fresh 
bales, perches with toys, and windows to allow 
in natural light.
Our sheds all feature climate control systems, 
enabling us to optimise the indoor temperature 
to suit the needs of our chickens all year round. 
They also have water misting systems to make 
sure the birds are more comfortable during 
the periods of more extreme heat during 
the summer months.
This year, we have implemented a reduction 
in poultry stocking densities to 30 kg/m2 across 
a small percentage of our estate, in contrast 
to the 38 kg/m2 recommended by Red Tractor 
guidelines. We plan to roll this out across 
the entire business next year. This adjustment 
has yielded favourable welfare outcomes, 
and performance improvements, due to less 
competition at the feeders and water drinkers.
Caring for our pigs
Our integrated pig farms are located close 
to our primary processing sites to reduce 
transportation times and minimise stress. 
All of the pigs we purchase from producers 
are reared to Red Tractor standards, with 
around 50 per cent also meeting outdoor 
RSPCA Assured certification standards.
The Cranswick Pig Producer Standard is 
reviewed and sent out annually at the start 
of our first quarter. This document outlines 
and reinforces the key areas of assurance 
standards we expect of our suppliers and 
in our own operations, and has at its heart 
the ‘five freedoms’ concept promoted by the 
Farm Animal Welfare Council.
In the current year, following the 
implementation of a risk rating system for 
producers based on health and welfare 
outcome results, subsequent focused farm 
audits and welfare assessments are arranged 
with minimal notice, a shorter time frame than 
stipulated by the Red Tractor or RSPCA 
Assured schemes. These visits involve 
comprehensive assessments carried out by 
experienced pig specialists skilled at identifying 
potential health and welfare issues, and gaps 
within management practices that may invite risk. 
The welfare assessment prioritises observing 
and evaluating the pigs and their housing 
conditions over and above paperwork 
compliance. The assessment provides us 
with real information that we can build 
improvement plans around in collaboration with 
the producer if required. Sharing and trending 
health and welfare information with a producer 
immediately creates a performance incentive 
as they like to maintain levels below the factory 
average, and invariably their vet becomes 
a key part of the improvement plan.
Through the Cranswick Pig Passport we also 
have put a comprehensive training and career 
programme in place, helping to upskill people 
already within the business, and to support 
the recruitment and training of apprentices. 
The programme has been very well received, 
and was nominated as a finalist in this year’s 
National Pig Awards.
Our earlier investment in an adaptive indoor 
farrowing system on one breeding unit 
within White Rose Farms in 2020, has yielded 
encouraging results in terms of performance, 
whilst improving the health and welfare of the 
sows. While we have ambitious plans to expand 
adaptive farrowing across other breeding sites, 
we await DEFRA guidance on the type of 
system and pen size that will ensure the farms 
are compliant with future industry standards.
Veterinary exams and antibiotic use
Our antibiotic use across our pig and poultry 
farms remains well below the industry average, 
despite usage rates increasing this year for 
our pigs due to labour and supply chain issues. 
The average antibiotic use across our three 
pig farming businesses was 68.3mg/pcu 
and across our poultry farms was 9.0mg/pcu. 
We are Board members of Food Industry 
Initiative on Antimicrobials (‘FIIA’) and continue 
to work with FIIA to develop industry best 
practice in this field.
For more information on antibiotic use, 
please refer to our SASB disclosure on pages 
44 to 46.
REVOLUTIONISING 
PIG FARMING
The Innovate UK funded commercial trial of FarmSense, an artificial intelligence 
research and development project aiming to deliver a step change 
in pig husbandry by real time monitoring of pig welfare and performance 
and disease detection, is entering its final phase. The 3D cameras installed 
within three separate sites are gathering valuable behavioural information. 
When this is combined with remote disease detection data via air sampling 
volatile organic compounds (VOCs), this is the start of developing an algorithm 
that can determine anomalies and provide an early warning system to 
management. The project is also using the performance data to develop an 
optimum pig weight data prediction tool, based on daily weight gain and price 
of feed.
FarmSense is learning to automatically detect any changes in the pigs’ 
behaviour that could indicate problems, such as the angle of the tail that could 
indicate there is a risk of tail biting, abnormal eating or the presence of disease 
within the shed before clinical signs are physically evident.
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OUR STAKEHOLDERS
NGOS AND PARTNERSHIPS
Shared ambition
In pursuit of shared goals, we collaborate 
with diverse non-governmental organisations 
(NGOs) and strategic partners. This allows 
us to share experience and best practices from 
an aligned supply chain test innovative 
solutions, promote industry standards, and 
shape future policies. The focus of this work is 
on addressing critical global issues, which 
require collective action rather than individual 
efforts to solve.
Tackling deforestation
As active members of the UK Soya Manifesto, 
we are dedicated to promoting the importation 
of soya that has not contributed to deforestation 
or land conversion into the UK. By engaging 
with our importers, traders and compound feed 
suppliers, we are collectively working towards 
the ultimate goal of transitioning all soya used 
within our farms to be exclusively 100 per cent 
verified deforestation and conversion free.
We are in transition towards full mass balance 
RTRS certified soya across our own pig and 
poultry farming businesses by the end of 2024, 
one year ahead of our policy commitment. 
We are monitoring closely the EU‘s position 
in relation to meeting recent deforestation 
regulation, and await further information on 
proposed UK legislation in this area.
We are active members of the UK Roundtable 
on Sustainable Soya and the Soya Transparency 
Coalition, and we support global initiatives 
that work towards zero deforestation. We have 
pledged our commitment to the Cerrado 
Manifesto, led by the FAIRR Initiative, which 
advocates for an end to deforestation in the 
Brazilian ecoregion.
Driving decarbonisation 
Our efforts to embrace decarbonisation remain 
unwavering as we prioritise renewable energy 
generation, strive for optimal energy and 
refrigeration efficiency, and explore the use 
of lower carbon alternatives to LPG to heat our 
poultry sheds. We are committed to reducing 
emissions from our HGV fleet by transitioning 
to renewable fuel through the use of 
hydrotreated vegetable oil (‘HVO’) and by 
introducing electrified trailers. We continuously 
explore innovative solutions to maximise our 
use of clean energy, and have partnered with 
the East Coast Hydrogen Consortium group, 
which aims to expand hydrogen production 
in the area and bridge the gap between supply 
and demand.
The Cranswick Carbon Inset Scheme, 
which has the backing of WWF-UK, is a 
trailblazing initiative in the industry. To raise 
wider awareness of the opportunity within 
aligned agricultural supply chains of the 
concept, and support the scaling-up of the 
scheme, we applied and were successful 
in being awarded Innovate UK funding. 
Our goals for the project include building 
trust and transparency in relation to carbon 
insetting, using the positive carbon and 
biodiversity aspects of our farming operations 
to contribute towards our Net Zero livestock 
objective. The inset scheme will provide 
additional financial support for British 
agriculture, and the rural economy, in light 
of a shift away from production support by 
UK Government.
Reducing food and plastic waste
We are committed to addressing the issue of 
plastic waste on a large scale through our work 
with multiple stakeholders as part of the UK 
Plastics Pact, which is led by the Waste and 
Resources Action Programme (‘WRAP’).
We are proud members of OPRL, whose 
experts offer invaluable assistance and 
resources to businesses seeking to tackle 
the intricacies of packaging recyclability in 
a productive and efficient manner. The spotlight 
this year has been on recyclability, particularly 
for Ramona’s Kitchen and Cranswick 
Pet Products.
Our robust connections within the food industry empower us to inspire 
broader perspectives and actions, crucial for effecting the necessary scale 
of change needed to create a more sustainable food system. Our collaborative 
efforts are crafted to set industry standards, prioritise impactful outcomes, 
and maintain a forward-looking approach.
Sustainable farming
By partnering with food producers, charities, 
and community organisations, we are helping 
to safeguard critical agricultural resources.
Soil health is being increasingly recognised 
as a crucial factor in mitigating climate 
change at local, national and global levels. 
Livestock play an important role in regenerating 
soil by incorporating their dung naturally where 
they are, or pig and poultry manure from indoor 
systems can be used to fertilise soil for nearby 
crops, reducing the need for synthetic 
fertilisers. By incorporating the muck into 
the surrounding soils from our pig operations, 
the nutrient level and organic matter is 
increased. Over time the soil retains water 
more effectively, making it more resistant 
to drought and maintaining crop yields. 
Improving welfare outcomes 
across the industry
Collaborating with several industry bodies 
and assurance schemes, we are committed 
to establishing robust Company policies, 
and evaluating future standards of animal 
welfare, while promoting the integrity 
of the meat industry.
We maintain a close working relationship with 
Red Tractor, and we are actively participating 
in DEFRA’s Animal Health and Welfare Pathway, 
which aims to develop welfare standards and 
financial support, in light of changing 
Government agricultural policy.
Our dedication to animal welfare is evidenced 
by our direct involvement in various industry 
assurance schemes and groups. Our Technical 
Director is a valued member of the British Meat 
Processors Association’s Animal Welfare 
Committee, and our Director of Agricultural 
Strategy sits on the Red Tractor Pig Board 
and is a Director on the board of the National 
Pig Association. Furthermore, we are active 
members of the Agriculture & Horticulture 
Development Board, where our presence 
at both Board and Committee levels enables 
us to help shape the industry’s agenda.
For more details, see our Animal Welfare 
policy at www.cranswick.plc.uk. 
 REGENERATIVE 
AGRICULTURE PANEL 
Our Director of Agricultural Strategy, Ash Gilman, was asked by WWF-UK 
to be a panellist at this year’s Oxford Farming Conference.
Ash and his fellow panellists were invited to discuss the launch 
of WWF-UK and NatWest’s new roadmap for Financing 
a Regenerative Agricultural Transition in England. 
Ash had contributed to the creation of the roadmap, and also shared 
an insight into the Carbon Inset Scheme, and Cranswick’s pioneering 
support for a transition within its agricultural supply chain. He stressed 
the importance of promoting regenerative agricultural practices amongst 
farmers and landowners, with a primary focus on maximising the 
value of livestock manure on improving soil health, and its contribution 
to improved carbon sequestration and biodiversity.
With a focus on supporting farmers through the initial period of transition, 
the panel made recommendations for actions along the value chain and 
explored how the roles of supply chains, financial institutions, Government 
and more can help effectively mobilise investment.
We are active signatories of high-level coalitions 
such as Champions 12.3 and Courtauld 2030, 
which focus on reducing food waste across 
the supply chain. This year, we have actively 
supported the Food Waste Action Week 
in March 2023, which is a consumer facing 
campaign that aims to make consumers 
consider the impact of food waste.
Alongside our work with suppliers that tackle 
packaging waste within our value chain, 
our people have continued reducing plastic 
pollution off-site by teaming up with local 
charities to attend litter picking events 
at beaches on the East Yorkshire coast.
Customer alignment
Our poultry production is entirely self-sufficient, 
and recent acquisitions have increased our pig 
supply from owned operations to just over 
50 per cent. This shortened supply chain allows 
us even greater control and influence, while 
providing our customers with a trusted 
and transparent view of an increasingly aligned 
agricultural supply chain. Given the pressures 
within the marketplace to deliver even higher 
levels of animal welfare or more sustainable 
products, we recognise the need to work towards 
such goals, while being open and transparent 
around the practical and commercial implications.
Our Agriculture team is responsible for 
managing these expectations, and we work 
hard to ensure that our farms are engaged 
and equipped to deliver on our strategy. In the 
future, while sharing best practice and results 
from our R&D farms with aligned independent 
producers, we will also require a financial 
mechanic within producer contracts to reward 
measured improvements across a range of 
metrics. In the absence of detailed DEFRA 
policy and support, this will be pivotal in driving 
progress and fostering sustainability within 
our industry.
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EXCITING EDUCATIONAL 
PARTNERSHIP
The opening of a state-of-the-art Centre for Pig Industry Training 
at Bishop Burton College marks the start of an exciting new partnership 
between the college and White Rose Farms Ltd.
White Rose Farms, part of Cranswick’s farming business, is the latest 
industry partnership established by the college. The partnership will 
support the college in preparing students for the world of work, as they 
study for vocational and technical qualifications. This new venture 
represents an opportunity for business and education to work together 
to support the skills and learning of the next generation of pig farmers.
The £1 million centre houses a herd of 300 sows and offers the 
very latest in farrowing facilities; providing 50 per cent more space 
than existing conventional systems. The pigs will be reared to 
Red Tractor Assured standards. 
OUR STAKEHOLDERS
OUR COMMUNITIES
Assisting our communities
The ongoing cost of living crisis has laid bare 
the challenging circumstances many people 
in our communities face, especially when 
it comes to accessing food and basic support. 
Through our concentrated efforts on the 
redistribution of food, education and 
outreach initiatives, we have the ability 
to genuinely make a difference to those 
who are in dire need.
Our well-established partnership with 
FareShare, the UK’s leading food redistribution 
charity, has yielded tremendous results. 
In the seven years of our partnership, we have 
diverted 425,000 tonnes of surplus food to 
FareShare, which amounts to a remarkable 
1.6 million portions based on a 420g protein 
serving. This high-quality and nutritious food 
has been distributed to 2,966 charities and 
community groups, such as school breakfast 
clubs, older people’s lunch clubs, homeless 
shelters, and community cafés.
In partnership with FareShare and some of 
our major customers, we are also very proud to 
be signatories of the Coronation Food Project, 
an innovative initiative that seeks to combat 
food waste and food poverty in the UK. 
This groundbreaking project not only 
addresses the urgent need to rescue surplus 
food, but it also aims to reduce 
carbon emissions. 
On a regional level, Cranswick Cooked Poultry 
supported local charity EMS with their Free 
Meals Day, providing food and activities for 
local residents in Hull. EMS has been serving 
Hull, East Yorkshire, and parts of Lincolnshire 
since November 2009, collaborating with local 
businesses, community groups, and residents 
to tackle issues of food and fuel poverty.
We have also launched a new Sports Grant 
in Milton Keynes, allowing employees and 
people from their community to request 
funding for sports teams they or their children 
are involved with to cover the cost of items 
such as new kits, additional equipment, 
or even winter training facilities.
Other fundraising activities
We support a number of charities across 
the Group, placing a strong emphasis on staff 
volunteering to help raise money for good 
causes. This year our colleagues collectively 
raised more than £30,000 through various 
fundraising activities, including Macmillan 
Coffee Mornings and Wear It Pink Days, 
cake sales and raffles.
For the fifth year in a row, our Group has 
retained its GroceryAid Gold Award supporter 
status. Achieving this status requires 
participation in a variety of activities that fall 
under the three critical pillars of Awareness, 
Fundraising, and Volunteering. Two of our 
management team also sit on the GroceryAid 
committee, enabling us to increase awareness 
of its work. 
We are dedicated to providing support and bolstering the communities where we operate. 
By actively seeking to make a positive impact on a local level, we contribute to the development 
of more cohesive communities that enhance the wellbeing of individuals.
DOING IT FOR 
THE KIDS!
Cranswick Country Foods Preston 
hosted its annual Charity Golf Day 
at the Forest Pines golf course in 
Scunthorpe, raising an impressive 
£102,000 for the wonderful charity 
KIDS. Attendees included Cranswick 
colleagues, suppliers, and customers, 
many of whom have supported the 
event for numerous years.
Cranswick has been a proud supporter 
of this charity since 2007, and thanks 
to the immense generosity shown 
by everyone involved, has raised more 
than £430,000 for KIDS over the years, 
making a profound difference 
to the lives of countless children 
and their families. 
We are also proud to support IntoUniversity, 
which is a national programme, creating 
opportunities for young people from 
disadvantaged backgrounds. Since opening 
in October 2022, the IntoUniversity Hull East 
has supported 741 local children and young 
people through after-school study sessions, 
mentoring meetings, holiday clubs and their 
FOCUS programme which inspires and 
supports ambition in Primary and Secondary 
school children.
Cranswick Charitable Trust 
The Cranswick Charitable Trust (‘CCT’) is a 
grant-making charity governed by a separate 
Board of trustees to our Company that provides 
a focus for our charitable giving. The Trust 
receives a lot of requests for support and 
typically addresses causes that combat food 
poverty and promote education for children, 
usually around where we have facilities. 
In the early stages of the conflict in Ukraine, 
the Group donated £500,000 to the CCT 
to help with ongoing relief and aid efforts 
related to war. This included sending aid to 
those affected in Ukraine as well as supporting 
refugees repatriated to the UK. So far the 
Trust has donated a total of £250,000 
to seven charities – the UN Refugee Council, 
The Refugee Council, UNICEF, Red Cross, 
Plan UK, The Norfolk Community Foundation 
and The Lincolnshire Community Foundation, 
with the remaining sum to be distributed in 
the near future.
This year the CCT has donated £100,000 
to the Yorkshire Children’s Charity, which 
provides a helping hand to children and 
families in Hull and the wider area. It has also 
made a number of smaller donations to other 
UK-based charities to help ease food poverty, 
support eating disorders and provide respite 
for families with children that are suffering 
from life-limiting illnesses. 
The Group has also supported homeless 
charities and a return to work programme in 
Milton Keynes, helping to provide skills and 
employment opportunities. It also organised 
Christmas dinner for the Hessle foodbank.
Educational outreach
Our efforts to support future skills 
development continued this year through 
our partnerships with schools, colleges, and 
universities, providing sponsorships, education, 
and mentoring. Our people regularly visit 
local schools and offer students career advice.
We attended the Driffield Show to engage 
with local suppliers and farmers, as part of our 
support for the agricultural community in East 
Yorkshire. The show has become a ‘must do’ 
event on the calendars of both the farming 
community and families looking for a good 
value day out, and we were delighted to make 
our contribution. We talked to primary school 
children there, and with older children too, 
discussing the potential career opportunities 
they may find in our industry.
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OUR STAKEHOLDERS
SHAREHOLDERS
Individual Shareholders
The Group has a significant number of individual Shareholders many of whom have been Shareholders for many years. The Group engages with 
individual Shareholders through our website and at the Annual General Meeting when a presentation, similar to the presentation made to institutional 
Shareholders, is made to those attending. The Company Secretary also coordinates communications with individual Shareholders to make sure that we 
respond appropriately to individual matters raised in conjunction with our registrars, Link Group, where this relates to matters regarding shareholdings. 
Institutional Shareholders
The Group engages with institutional Shareholders through regular meetings. Presentations are made by the Chief Executive Officer, the Chief 
Financial Officer and the Chief Commercial Officer to analysts and institutional Shareholders on the half year and full year results and on Company 
strategy. We also periodically organise investor days when investors get the opportunity to visit our facilities and engage with our wider management 
team. During 2023, the Chief Executive and Chief Financial Officer also undertook an investment roadshow to US and Canadian investors. 
The Chairman, Chief Executive Officer and Chief Financial Officer discuss governance and strategy with major Shareholders from time-to-time. 
The Senior Independent Director and Committee Chairs are also available for direct meetings with Shareholders where required. Significant matters 
relating to the trading or development of the business are disseminated to the market by way of Stock Exchange announcements.
 
Our metrics
AGM
The AGM will take place on Monday 29 July 2024 at the Mercure Hull Grange Park Hotel, Grange Park Lane, Willerby, Hull, 
HU10 6EA at 10.30 am. The Board welcomes the attendance and questions of Shareholders at the AGM, which is also attended 
by the Chairs of the Audit, Remuneration, Nomination and ESG Committees. We encourage Shareholders who cannot attend 
to vote by proxy on all resolutions proposed.
Annual Report
We publish our Annual Report and Accounts each year which contains a Strategic Report, Corporate Governance section, 
Financial Statements and Shareholder Information. The report is available in paper format and online. We encourage 
Shareholders to opt for our online format to help reduce the amount of paper we use.
Investor days
We hold periodic investor days at facilities where there has been significant development and investment, when investors 
are given the opportunity to tour the relevant site and receive presentations from the wider management team.
Press releases
We issue press releases for all substantive news relating to the Group’s financial and operational performance, which can  
be found on our website at www.cranswick.plc.uk.
Results 
announcements
We release full financial and operational results at the interim and full year stage in November and May respectively. 
The Group also releases a trading update at the first- and third-quarter with reduced disclosure. The interim and full year 
results are accompanied by presentations by the CEO, CFO and CCO, which are also available on our website.
Website
Our website (www.cranswick.plc.uk) is regularly updated and contains a wide range of information relating to the Group. 
The Investor section includes our investor calendar, financial results, presentations, Stock Exchange Announcements 
and contact details. Shareholders can make enquires through our website, which the Company responds to promptly.
Shareholder engagement themes
Climate Change
The Group has engaged with Shareholders and a wide range of stakeholders in relation to climate change and other 
sustainability-related issues, including the Group’s Science Based Targets, progress in relation to reducing its Scope 1, 2 and 3 
emissions and other commitments relating to decarbonisation and biodiversity projects in its agricultural supply chain, which 
are covered in further detail in the Strategic Report on pages 32 to 37 and the ESG Committee Report on pages 94 to 95.
Financial 
performance
The Group discussed its financial performance in meetings with institutional Shareholders and analysts with a focus on future 
investments for growth. Matters focused on also included the continued impact of inflation and further investment being 
undertaken at the Group’s Preston facility and the development of the Group’s new houmous and dips facility at Worsley, 
Manchester, which are covered in further detail in the Strategic Report on pages 26 to 29.
Remuneration
During the year, the Company consulted with institutional Shareholders on the review of its Directors’ Remuneration Policy, 
which focused on retention and ensuring that Directors were appropriately incentivised based on achieving targets that 
were sufficiently demanding and aligned with Shareholders interests. Details of our review of the Directors Remuneration 
Policy are set out in the Remuneration Committee Report on pages 105 to 121.
Diversity and 
Inclusion
The Group has engaged with Shareholders and various interest groups regarding diversity and inclusion at all levels following 
the publication of the Parker Review regarding ethnic diversity and calls for increased ethnic pay gap reporting. Further details 
relating to workforce engagement, diversity and inclusion are set out on pages 82 to 83 of the Governance Report and details 
of our policy and performance relating to diversity are included in the Nomination Committee Report on pages 101 to 104.
Shareholder engagement on a regular basis is important to us to capture and 
embrace feedback and ensure the Group responds to developing themes.
Effective risk management plays  
a vital role in identifying, assessing 
and mitigating risks that could 
impact the delivery of the Group’s 
strategic objectives. It is through 
an established Risk Management 
Framework that we are able to 
manage these risks and identify 
opportunities as they arise. 
The Group has a structured and mature approach 
to risk management to ensure a systematic 
and planned method for identifying, assessing, 
prioritising, mitigating and monitoring risks 
is taken across the business.
The Group’s Risk Management Framework 
incorporates a top-down approach when 
identifying principal risks and a bottom-up 
approach when identifying operational risks. 
Our culture of effective risk management 
is based upon a balance of risk and reward, 
established through an assessment of 
the likelihood and impact of the risk, while 
considering the Group’s risk appetite. 
The Group also has a dedicated Internal 
Audit and Risk Team who, supported by a risk 
management IT system, help to facilitate 
the risk management process and provide both 
challenge and advice to Management teams, 
while ensuring that the Risk Management 
Framework is consistently applied across 
the business.
The Board performs annual reviews of the 
Group’s principal risks and receives regular risk 
updates to include key emerging risks facing 
the Group, analysis of risk trends, and actions 
taken to mitigate risks. The Group Risk 
Committee reviews risks during the intervening 
periods and met four times during the course 
of this year. 
In order to deliver our strategic objectives 
and ensure the sustainable growth of the 
business, effective risk management is vital. 
The Board is responsible for maintaining 
the Risk Management Framework to ensure 
the Group has appropriate mitigating actions 
for its key risks. This responsibility is delegated 
to the Group Risk Committee, chaired by the 
Chief Financial Officer, and governed by 
key internal stakeholders including Directors, 
Executive Directors, Heads of Departments 
and the Head of Internal Audit and Risk.
In addition, the Audit Committee provides 
further independent assurance over the 
Group’s Risk Management Framework 
and system of internal controls through the 
established in-house Internal Audit and Risk 
Team. During the year, the Internal Audit and 
Risk Team completed various reviews across 
the Group, including several deep dive risk 
reviews, and reported no significant failings 
or weaknesses in the Risk Management 
Framework and system of internal controls. 
EFFECTIVE RISK MANAGEMENT
OPERATIONAL RISKS
LINES OF DEFENCE
2ND LINE
GROUP 
FUNCTIONAL 
TEAMS INCLUDING 
COMMITTEES AND 
THE BOARD
Key risk areas are 
monitored by Group 
functional teams to 
challenge the effectiveness 
of the first line of defence, 
manage current and 
emerging risks, and 
respond to changes 
in our risk landscape.
OPERATIONAL MANAGEMENT
Deploy site level risk management processes to ensure risks are adequately identified, 
mitigation actions are implemented, and risks are controlled.
BOARD
Responsible for approving the principal risks, setting the tone, and influencing the culture 
of risk management as reflected in the Group’s risk appetite statement.
AUDIT COMMITTEE
Provide assurance to the Board that an 
effective system of integrated governance, 
internal control, and risk management 
is maintained within the Group.
GROUP RISK COMMITTEE
Provide oversight and advice to the 
Audit Committee and Board in relation 
to current and potential emerging risks 
and mitigation strategies.
INTERNAL AUDIT AND RISK TEAM
Coordinate risk management activity and report on the effectiveness 
of the Risk Management Framework. Provide assurance to the Audit Committee 
and the Board that internal controls are adequate.
3RD LINE
INTERNAL 
AUDIT AND RISK 
TEAM
The Internal Audit and Risk 
team provides objective 
and independent 
assurance over the internal 
control framework by 
identifying weaknesses and 
agreeing remedial actions.
1ST LINE
OPERATIONAL 
MANAGEMENT
Risks are managed and 
controlled on a day-to-day 
basis by site management 
and operational teams 
through the creation 
of policies and procedures 
that implement an effective 
control framework.
PRINCIPAL RISKS
M
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RISK
MANAGEMENT
FRAMEWORK
TOP-DOWN APPROACH
BOTTOM-UP APPROACH
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African Swine Fever and Avian Influenza
African Swine Fever (‘ASF’) is a notifiable 
disease within pigs which is transferred directly 
from animal to animal through infected feed, 
clothing, equipment and vehicles. If ASF arrived 
in the UK, this could significantly impact the 
Group’s operations and our ability to export 
overseas for a sustained period of time. 
During the year, following a rise in the number 
of cases across Europe, the Group continued 
to closely monitor the risk of ASF spreading 
from overseas. Despite UK border controls, 
the risk of ASF entering the country remains 
possible due to non-commercial and illegal 
imports. During the year, the Group continued 
to enhance its farm bio-security protocols 
and contingency plans, and continues to 
work with industry bodies to identify further 
mitigation strategies. 
Avian Influenza (‘AI’) is a notifiable disease 
which spreads from bird to bird by direct 
contact or through contaminated items such  
as feed, water, vehicles and clothing. This year 
the UK has seen a decrease in the number of 
AI cases in both commercial and domestic birds 
in comparison to previous years. Despite this, 
our poultry farms continue to enhance their 
bio-security measures to help prevent the 
spread including restricting non-essential 
visitors and movement between sites, 
disinfecting vehicles before entry, and 
providing further training to staff. The Group 
continues to closely monitor the situation 
with frequent industry updates and 
communications shared on a regular basis.
Climate-related risks 
The Group’s ‘Climate Change’ principal risk 
considers the physical risks caused by climate 
change and transitional risks associated with 
the shift to becoming a carbon-zero business. 
The Group agrees and monitors any climate-
related mitigation strategies and assurances 
on a regular basis. 
The Internal Audit and Risk Team works 
closely with the Sustainability Team as 
a cross-functional unit to ensure that all 
climate-related risks are monitored and 
updated on a regular basis, with regular 
updates on all climate-related matters provided 
during the course of the year to the Group 
Risk Committee.
Our TCFD report outlines our key disclosures 
on the four areas recommended by TCFD: 
governance, strategy, risk management and 
metrics and targets, which can be found on 
pages 39 to 43. 
Principal risk trends
During the year, the Group has seen 
movements in a number of its principal risks, 
as shown in the risk assessment map on 
page 68. 
Specifically there have been decreases in the 
following risks:
•	 ‘Growth and Change’, ‘Reliance on Key 
Customers and Exports’ and ‘Pig Meat 
Availability and Price’ due to the successful 
acquisitions made during the year 
(e.g. Elsham Linc Limited), which have led to 
less reliance on exports and an increase in 
the supply of pigs from Group-owned farms.
•	 ‘Adverse Media Attention’ as our approach 
for identifying and reacting to adverse media 
is now well established and embedded 
across the Group.
•	 ‘Food Scares and Product Contamination’ 
as the ‘Brilliant Basics’ campaign signage, 
procedures, rules and guidance have been 
successfully embedded at all sites.
•	 ‘Disease and Infection within Livestock’ 
as further work has been progressed on ASF 
contingency plans together with one of our 
sites obtaining a licence to be a designated 
production facility in the event of an ASF 
outbreak in the UK.
Increases have been seen in the following risks:
•	 ‘Health and Safety’ following several industry 
specific Health and Safety incidents reported 
in the media.
•	 ‘IT Systems and Cyber Security’ as, despite 
the enhancement of the Group’s existing 
cyber processes and controls 
(e.g. introduction of a Cyber Security Team 
and Steering Committee), we have seen 
an increased number of cyber attacks across 
the food industry.
As noted in the previous year, ‘COVID-19’ 
and ‘Brexit Disruption’ principal risks have 
been removed as they no longer pose a 
material risk to the Group. Management of 
these two risks is now embedded within our 
day-to-day operations.
Key priorities for next year
The Group continuously reviews and improves 
our approach to risk management in order to 
identify new opportunities to support effective 
and appropriate decision-making. In particular, 
next year we plan to:
•	 Enhance our risk management IT system 
to give greater simplicity and effectiveness 
to our reporting process. This will help 
to drive risk culture due to its additional 
collaboration capabilities and options to 
create more interconnectivity of risks across 
different areas of the business;
•	 Complete a series of deep dive risk reviews 
across key principal risks to provide third-line 
assurance and ensure that risk assessments, 
controls and actions are appropriate and 
consistently documented within our risk 
management IT system;
•	 Refine our approach to identifying, assessing 
and monitoring key controls at both a Group 
and operational level, to ensure that robust 
mitigation strategies and levels of assurance 
are in place. This will align with the 
requirements of the updated UK Corporate 
Governance Code; and
•	 Continue to ensure that there is a cross-
functional team responsible for TCFD 
with an additional focus on further 
integrating TCFD risks into our existing 
Risk Management Framework.
EFFECTIVE RISK MANAGEMENT
CONTINUED
Principal risks and uncertainties
Although the Group is exposed to a variety 
of risks, it only reports on risks with a high 
likelihood and greater current or near-term 
impact on strategic objectives, operational 
plans, or reputational damage. The Board has 
completed a detailed assessment of risks that 
could compromise the Group’s business model, 
future performance, solvency or liquidity. 
The risk assessment map on page 68 provides 
a summary of the Group’s principal risks. 
Further details on mitigation strategies and 
connection to our strategic enablers can be 
found on pages 69 to 72. No additional risks 
have been identified during the year however, 
movements within existing risks have been 
noted, as described in the ‘Principal risk trends’ 
section on page 67.
Risk appetite
Risk appetite is defined by the UK Corporate 
Governance Code as the nature and extent 
of risk that a business will accept in order to 
achieve its operational and strategic objectives. 
At Cranswick, the delivery of the Group’s 
strategic objectives is dependent on 
an appropriate balance between risk and 
reward, especially when considering business 
acquisitions or capital expenditure, where 
a higher level of risk may be accepted to  
achieve strategic growth. 
The Board have defined risk appetite 
statements for each of the Group’s principal 
risks using a five-point scale which aligns to  
our five-by-five risk scoring matrix. Our overall 
approach is to minimise risk and uncertainty 
while recognising that some residual risk may 
be necessary and beneficial. During the year, 
risk appetite statements have proven to be an 
effective tool to prompt conversations across 
the Group, while ensuring that mitigating 
actions are efficient, appropriate and in line 
with our strategic goals and priorities.
Over the course of the year, a detailed exercise 
to refresh and redefine our risk appetite 
statements was completed. The ‘Health 
and Safety’, ‘Food Scares and Product 
Contamination’, and ‘IT Systems and Cyber 
Security’ principal risks sit at the lower end 
of the scale and should be reduced to a level 
as low as reasonably practicable. At the other 
end of the scale sits the ‘Growth and Change’ 
principal risk as the Group is willing to accept 
a reasonable level of risk in order to benefit 
from investment opportunities. In addition, 
in order to seek a balance between retained 
risk and risk transfer, risks that can be partially 
mitigated through insurance have been 
identified and evaluated (e.g. operational  
disruption and cyber incidents).
Emerging risks
Emerging risks are areas of uncertainty 
which have the potential to impact the Group 
in the future, from both a risk and opportunity 
perspective. During the course of the year, the 
Group uses its embedded Risk Management 
Framework to identify emerging risks, 
with those identified being reviewed by both 
the Group Risk Committee and the Board. 
Identification methods include horizon 
scanning, using in-house knowledge or 
expertise, and support from external sources. 
Key emerging risks identified during the year 
included: threats and opportunities presented 
by the emergence of artificial intelligence, 
new regulations within the pig supply chain, 
changing Government policies following the 
UK General Election, a proposed increase to 
the Agriculture and Horticulture Development 
Board (AHDB) pork levy, exclusion of butchers 
and poultry dressers from the Governments 
shortage of occupation list, and geopolitical 
uncertainty caused by the ongoing war between 
Russia and Ukraine, the conflict in Gaza and 
shipping disruption in the Red Sea. Emerging  
risks continue to be discussed and reviewed, 
predominantly by the Group Risk Committee, 
with appropriate action taken when required 
to mitigate any impact.
The Group’s principal risks and uncertainties 
are summarised in the risk profile tables on 
pages 69 to 72.
Key areas of focus this year
Risk Management Framework
Identifying risk is a continual process, with 
risk registers in place at both a Group  
(top-down) and operational level (bottom-up). 
As part of the risk assessment process, risk 
registers are reviewed regularly with both 
the gross risk (before consideration of any 
mitigations) and net risk (after consideration 
of any mitigations) assessed and documented. 
To ensure risks are evaluated consistently 
across the Group, a five-by-five risk scoring 
matrix is used to assess the likelihood and 
impact on several key areas, including cash flow, 
profit, operational disruption, reputational 
damage, or industry-wide issues. The Risk 
Management Framework is supported by 
a risk management IT system that ensures 
the ongoing improvement to the quality and 
integrity of reported risk information and 
the Group’s ability to respond promptly 
to existing and emerging risks. During the year, 
the Internal Audit and Risk Team delivered 
refresher training workshops across the 
business to provide additional support, advice 
on the risk management IT system, and 
to further embed risk culture around the Group. 
In addition, several deep dive risk reviews have 
taken place during the year to ensure that risks 
are being reported and managed correctly, 
and to assess whether further mitigations can 
be deployed.
In accordance with the requirements of the 
UK Corporate Governance Code, risk updates 
are reviewed over the course of the year by the 
Audit Committee, on behalf of the Board and 
other Non-Executive Directors, to summarise 
the risks facing the Group and the effectiveness 
of internal controls. The Audit Committee 
Chair and another Non-Executive Director 
both attended separate Group Risk Committee 
meetings during the year to further understand 
the Risk Management Framework and risk 
processes which included how risks are 
effectively identified and managed. 
Managing major disruptions 
and uncertainties
Major events in recent years, such as the 
ongoing war between Russia and Ukraine, 
the conflict in Gaza, shipping disruption 
in the Red Sea, COVID-19, and Brexit, have 
presented significant challenges and 
uncertainties to the Group, specifically across 
our supply chain, operations, and workforce. 
In addition, economic uncertainty, inflation, 
and interest rates continue to put pressure 
on household budgets and despite initial 
indications that inflation is falling, the timeline 
of the current cost of living crisis remains 
uncertain. The Group continues to closely 
monitor these situations to ensure our 
operational resilience remains strong and 
has robust measures to identify and manage 
potentially disruptive events should they arise.
We routinely track retail data in categories 
in which we operate to ensure that suitable 
strategies are developed to minimise the effect 
of any potential economic downturn. In light 
of this, innovation and product development 
remain integral, such as the Group’s ongoing 
expansion of ‘slow cook’ ranges to help offer 
restaurant quality, budget friendly meals 
in the home.
Business continuity remains a key mitigation 
for the Group as it ensures operational 
resilience during unexpected disruptions 
and events. During the year, we started work 
with a business continuity specialist to review 
and update our existing business continuity 
arrangements with a view to stress-test the 
effectiveness of plans in the year ahead.
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Risk trend
Risk increased
Risk unchanged
Risk decreased
Strategic enabler
Supply chain
Iconic and relevant products
Lean processing
Customer relationships
PRINCIPAL RISKS AND UNCERTAINTIES
Risk assessment map
Category
Principal risks
Risk owner
Risk trend
Strategic
1 Competitor Activity
Group Marketing Director
2 Climate Change
Head of Sustainability, Strategy and ESG
3 Growth and Change
Group Marketing Director
Commercial
4 Reliance on Key Customers and Exports
Group Marketing Director
5 Consumer Demand
Group Marketing Director
6 Pig Meat Availability and Price
Pork Procurement Director
7 Adverse Media Attention
Group Marketing Director
Financial
8 Interest Rate, Currency, Liquidity and Credit Risk
Director of Group Reporting and Control
Operational
9 Health and Safety
Head of Health and Safety
10 Food Scares and Product Contamination
Group Technical Director
11 Disruption to Group Operations
Group Technical Director
12 IT Systems and Cyber Security
Group IT Director
13 Labour Availability and Cost
Group HR Director
14 Disease and Infection within Livestock
Group Technical Director
15 Recruitment and Retention of Key Personnel
Group HR Director
Business impact 
Likelihood
1
2
6
10
4
14
9
8
12
11
13
15
7
3
5
STRATEGIC
Competitor activity
Risk description and impact
Product innovation, changing 
consumer trends, and operating in 
highly competitive markets provide  
a constant challenge to the Group. 
Failure to manage these challenges 
could adversely impact our 
financial performance.
Strategic 
enabler
Mitigation strategy
Emerging trends and risks associated with 
competitor activity are regularly discussed by 
the Board, with appropriate actions deployed.
The Group develops and maintains strong 
working relationships with its customers, 
which are underpinned by delivering high 
levels of customer service, quality products, 
and a consistent focus on product development 
and innovation.
Actions in 2023/24
•	 A high proportion of the business 
is secured in long-term contracts 
and a number of these have been 
renewed over the last year. 
•	 The Advantage Survey, completed 
by key customers, benchmarks 
Cranswick’s performance against 
other food manufacturers. This ranks 
the business across supply chain, 
commercial performance, technical 
systems, and category development 
and places Cranswick in a very 
strong position. 
Climate change
Risk description and impact
The Group is exposed to physical 
risks caused by climate change and 
transitional risks associated with the 
shift to Net Zero. Failure to mitigate 
these risks could impact our 
regulatory compliance, financial and 
operational performance.
Strategic 
enabler
Mitigation strategy
The Group continues to develop its 
Second Nature programme with a focus 
on improving production efficiency, 
reducing carbon emissions, and identifying 
alternative options to decrease reliance 
on imported soya for feed.
Actions in 2023/24
•	 We continued to address the impact 
of carbon embedded within our animal 
feed which included progressing the 
transition to 100 per cent full mass 
balance certified soya for our pig feed.
•	 We have successfully trialled renewable 
diesel for our Northern HGV fleet and 
reduced our associated CO2 emissions 
by over 95 per cent in the past year.
Growth and change
Risk description and impact
Our growth is dependent on securing 
contracts with new customers, 
retaining contracts with existing 
customers, and reviewing acquisition 
opportunities. The Group continues 
to navigate through both internal and 
external change requirements such 
as regulatory changes, which could 
present operational, reputational 
and financial implications.
Strategic 
enabler
Mitigation strategy
The Board receives regular updates on the 
contractual position of all key customers and 
implements necessary action where required.
Rigorous pre-acquisition due diligence reviews 
are performed for all business acquisitions. 
Internal and external change requirements are 
appropriately considered to ensure operational 
excellence and compliance with regulations, 
with performance being monitored by 
Senior Management and operational staff. 
Actions in 2023/24
•	 Capital investment across the Group 
continued to build capacity and 
capability in existing facilities and also 
enabled the acquisition of new facilities 
and agricultural supply chains.
•	 The Group has secured new contracts 
in cooked meats, slow cooked and 
added-value poultry in the year, and 
continues to identify new 
growth opportunities.
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PRINCIPAL RISKS AND UNCERTAINTIES
CONTINUED
FINANCIAL
Interest rate, currency, liquidity and credit risk
Risk description and impact
The Group needs continued access 
to funding for current business 
activities, future growth and 
acquisitions. In addition, the Group 
is exposed to financial risk on 
borrowings and foreign currency 
fluctuations in some areas.
Strategic 
enabler
Mitigation strategy
Sites have access to the Group’s overdraft 
facility and bank balances are monitored  
on a daily basis by the Group Finance Team.
All bank debt is arranged centrally, and 
appropriate headroom is always maintained.
The Group uses currency hedging 
arrangements to mitigate the risks associated 
with foreign currency movements. 
Actions in 2023/24
•	 We have continued to monitor our 
currency, liquidity, interest, and customer 
credit risks during the year and ensured 
that the Group’s £250 million borrowing 
facility remains appropriate.
Health and Safety
Risk description and impact
The Group is exposed to the risk  
of breaching Health and Safety 
legislations. Breach of these could 
cause reputational damage and 
could lead to regulatory penalties, 
restrictions on operations, fines,  
or personal litigation claims.
Whilst no major health & safety 
incidents have occurred in the year, 
several incidents in the food industry 
have been reported in the media. 
Strategic 
enabler
Mitigation strategy
The Group has robust Health and Safety 
processes and procedures in place which 
are periodically independently reviewed, 
conform to all relevant regulations and 
standards, and embrace industry best practice. 
All sites are subject to frequent audits by 
internal teams, customers, and regulatory 
authorities to ensure standards are being 
adhered to. 
Actions in 2023/24
•	 The Group has finalised a new three-year 
Health and Safety strategy and launched 
a paperless reporting, inspection, and risk 
assessment system.
•	 Due to enhanced ways of working, the 
Group has seen a reduction in RIDDOR, 
lost time, and total accidents compared 
to previous years.
Food scares and product contamination
Risk description and impact
The Group is subject to the risk of 
accidental or deliberate product 
or raw material contamination, and 
potential health related industry-wide 
food scares. Incidents could lead to 
product recall costs, reputational 
damage, and regulatory penalties. 
Strategic 
enabler
Mitigation strategy
The Group ensures all raw materials 
are traceable to the original source.
Site manufacturing, suppliers, 
storage, and distribution systems are 
continually monitored.
The Group has established crisis 
management procedures to reduce potential 
impacts and improve communications to key 
internal stakeholders. 
Actions in 2023/24
•	 We have restructured our approach to 
operational audits to ensure a more holistic 
and in-depth review is taken, focusing 
on food safety, integrity, and quality within 
the factory.
•	 Our ‘Brilliant Basics’ campaign has been 
rolled out across the business to further 
embed food safety and hygiene culture, 
and has been equally well received by 
colleagues and customers.
Disruption to group operations
Risk description and impact
Significant incidents such as fire, 
flood or loss of key utilities, 
together with the breakdown of key 
machinery, could result in prolonged 
disruption to site operations. 
Strategic 
enabler
Mitigation strategy
Continuity plans are in place and insurance 
arrangements exist across the Group to 
mitigate financial losses.
Business disruptions are minimised through 
potentially utilising multiple sites to operate 
many of the Group’s core product lines. 
Actions in 2023/24
•	 In consultation with a third-party business 
continuity specialist, the Group has started 
reviewing and updating its existing 
business continuity arrangements.
•	 The Group has conducted a thorough 
review of its insurance arrangements to 
ensure that they provide sufficient cover.
OPERATIONAL
COMMERCIAL
Reliance on key customers and exports
Risk description and impact
A significant proportion of the 
Group’s turnover is generated from  
a small number of major customers. 
Loss of all (or part) of the Group’s 
business with one or more of these 
customers, or loss of an export 
licence for a prolonged period of 
time, could adversely impact the 
Group’s financial performance.
Strategic 
enabler
Mitigation strategy
The Group continually pursues opportunities 
to expand its customer base across all product 
categories and works closely with UK and 
overseas customers to ensure service, quality, 
food safety and new product developments 
are of the highest standard.
Actions in 2023/24
•	 We continued to proactively engage with 
potential new customers and markets 
while strengthening relationships with 
existing major customers.
•	 We continued to lobby the Government 
and associated trade bodies to help 
improve relationships with China and 
other countries that the Group exports to.
Consumer demand
Risk description and impact
The Group faces external economic 
and social challenges, such as 
inflation within the UK economy 
and changes to food consumption 
patterns, which could lead to a fall 
in demand for the Group’s products.
Strategic 
enabler
Mitigation strategy
Even in volatile economic conditions, 
pig and poultry products remain extremely 
competitively priced and sought-after products.
The Group is constantly reviewing emerging 
trends in consumer eating habits, working 
closely with its key customers to adapt to 
changing consumer requirements, and offers 
a range of products across premium, standard 
and value tiers which can be flexed accordingly.
Actions in 2023/24
•	 We continued to work with retailers and 
industry bodies to promote the role of 
meat as part of a healthy, balanced and 
sustainable diet.
•	 We have worked with our customers to 
continue to promote our product ranges 
and adapted our offerings including entry 
level product ranges.
Pig meat availability and price
Risk description and impact
The Group is uniquely exposed to 
issues associated with the availability 
of pig meat and its price. A lack of 
availability of pig meat or an increase 
in pig prices could adversely impact 
the Group’s operations and our 
ability to supply key customers. 
Strategic 
enabler
Mitigation strategy
The Group has a trusted long-standing farming 
supply base that is accompanied by supply 
from the Group’s own farms, which has been 
significantly increased by acquisitions and 
investment over recent years.
Actions in 2023/24
•	 We have increased the number of pigs 
supplied from our own farms through the 
acquisition of Elsham Linc Farms, to help 
uplift our own self sufficiency of supply.
•	 We continued to develop relationships 
with local farmers to buy pigs on 
short-term agreements when required.
Adverse media attention
Risk description and impact
The Group may face adverse media 
attention as a result of alleged animal 
welfare incidents, protests, vigils or 
other operational incidents. Failure 
to identify, escalate and respond to 
adverse media coverage may result  
in reputational damage.
Strategic 
enabler
Mitigation strategy
The Group closely monitors business 
and industry related media attention. 
There are arrangements in place to 
manage media coverage in a consistent 
and appropriate manner.
Actions in 2023/24
•	 A number of new media monitoring 
processes have been introduced and 
enhanced internal communication flows 
implemented when events happen. 
•	 Additional training has been completed  
at sites to ensure colleagues are able 
to deal with any potential incursions 
appropriately.
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Strategic report
STRATEGIC REPORT

VIABILITY STATEMENT
In accordance with the provisions 
of the UK Corporate Governance 
Code, the Board has assessed 
the viability of the Group over 
an appropriate time period, taking 
into account the current position, 
future prospects and the potential 
impact of the principal risks to the 
Group’s business model and ability 
to deliver its strategy. 
The Board has determined that a three-year 
period to March 2027 is an appropriate period 
over which to provide its Viability Statement. 
This time frame has been specifically chosen 
due to the fast-moving nature of the food 
industry and the current financial and 
operational forecasting cycles of the Group. 
In making this assessment of viability, 
the Board carried out a robust assessment 
of the principal risks and uncertainties facing 
the Group as well as considering material 
macroeconomic conditions and geopolitical 
challenges. Detailed assessment of the 
principal risks is detailed in pages 69 to 72 
of this report. 
Principal risks which were assessed to have the 
highest likelihood of occurrence or the severest 
impact, crystallising both individually and in 
combination, were considered. These risks 
included: reliance on key customers and 
exports; labour availability and cost; adverse 
media; disease and infection within livestock, 
in particular focusing on an outbreak of Avian 
Influenza and African Swine Fever in the UK 
and Europe; the loss of customer demand; 
and the potential impact of climate change.
Having considered the magnitude of the 
principal risks, the linkage between them 
and potential mitigation, as well as the level 
of uncertainty surrounding the risk, 
the conclusion was reached that extensive 
modelling was only required on the loss 
of customer demand and the impact of disease 
and infection in livestock, in particular focusing 
on the risk of both an outbreak of Avian 
Influenza impacting our chicken flock and 
a widespread outbreak of African Swine Fever 
in the UK and Europe. 
In establishing relevant severe but plausible 
downside scenarios, the Board has considered 
the impact of a significant reduction in 
customer demand for premium and value-add 
products and an outbreak of Avian Influenza 
(‘AI’) and African Swine Fever (‘ASF’) on the 
Group. The viability assessment has been 
performed by completing a sensitivity analysis 
of severe but plausible scenarios materialising 
and comparing them to a base case.
Although we are seeing improving 
customer confidence and growing demand 
for premium products, current economic 
and geopolitical challenges have a potential 
to disrupt the demand for Cranswick’s 
products. Key assumptions of the scenario 
analysis included an overall five per cent 
reduction in revenue across most of 
Cranswick’s businesses. Additionally, a further 
five to ten per cent decrease in revenue 
was projected for businesses specialising in 
premium and value-added products, which 
are usually more expensive and considered as 
a treat, rather than necessity. Assumption was 
made that the tangible effects will commence 
promptly following the signing of the Group’s 
financial statements in June 2024 and persist 
throughout the entire viability period. Given the 
relatively brief impact period, no workforce 
redundancies were assumed, and central costs 
remained unadjusted.
In respect of African Swine Fever, the most 
severe but plausible downside scenario 
identified was the inability to sell any pork 
products in the UK during the affected period. 
This scenario also assumed that the facilities, 
which supply solely pork products, or which 
are unlikely to have sufficient demand for 
alternative proteins, are closed and most 
employees at those facilities are made 
redundant. Moreover, it was assumed that 
the majority of multi-protein sites do not fully 
recover pork volumes, resulting in additional 
demand for poultry and continental products, 
which in turn led to increased poultry prices 
due to reduced protein availability. 
Mitigating actions in the scenario analysis 
included management of discretionary 
and capital expenditure.
The Avian Influenza severe but plausible 
scenario has been modelled based on the 
latest UK Government’s guidance, observations 
from current UK AI cases and the experience 
of the Group over the past 12 months. 
This scenario assumed that all UK poultry 
farms, including both broilers and breeders, 
are infected and, as a result, the Group is unable 
to sell any fresh poultry products during the 
impacted period. Given the UK’s experience 
with Avian Influenza, however, it is expected 
that the disease could be actively managed 
with chicken flocks replenished within a short 
period of time. Assumption was also made 
that other Cranswick Group entities, currently 
buying poultry produce from Cranswick’s 
poultry businesses, would be able to source 
materials from alternative sources. Given the 
relatively brief impact period, no workforce 
redundancies were assumed, and central costs 
remained unadjusted.
The sensitivity analysis utilised the Group’s 
robust three-year budget and forecasting 
process to quantify the financial impact on 
the strategic plan and on the Group’s viability 
against specific measures including liquidity, 
credit rating and bank covenants.
Given the strong liquidity of the Group, the 
committed banking facilities and the diversity 
of operations, the results of the sensitivity 
analysis highlighted that the Group would, 
over the three-year period, be able to withstand 
the impact of the most severe combination of 
the risks modelled by making adjustments to its 
strategic plan and discretionary expenditure, 
with a strong headroom against current 
available facilities and full covenant compliance 
in all modelled scenarios.
Based on the results of this analysis, the Board 
has a reasonable expectation that the Group 
will be able to continue in operation and meet 
its liabilities as they fall due over the period to 
27 March 2027.
OPERATIONAL CONTINUED
IT systems and cyber security
Risk description and impact
In common with other businesses, 
the Group is susceptible to cyber 
attacks. Such incidents could impact 
the Group’s financial performance 
and be a threat to the overall 
confidentiality and availability 
of systems data. 
While no material cyber security 
breaches have occurred over the 
course of the year, the Board is aware 
of the ongoing risks in this area, 
given the increasing sophistication 
and evolving nature of this threat.
Strategic 
enabler
Mitigation strategy
The Group has a robust IT control framework  
in place which is reviewed and tested 
on a frequent basis by internal teams and 
specialist third parties.
Cyber insurance is in place across the Group 
which provides financial cover and specialist 
technical and legal support in the event of 
a significant cyber incident.
Actions in 2023/24
•	 A Cyber Security team has been created 
within our Group IT Department who are 
responsible for improving our security 
posture and reducing security risk.
•	 We have introduced a documented cyber 
incident response plan and engaged with 
independent third-party cyber security 
specialists to assess our security posture 
and maturity. 
Labour availability and cost
Risk description and impact
The Group faces external political 
and economic pressures which can 
affect the availability and associated 
costs of labour or specialist skills. 
Failure to manage this could 
adversely impact the Group’s 
operations and financial 
performance.
Strategic 
enabler
Mitigation strategy
The Group is continually reviewing 
and improving its recruitment processes 
and relationships with third-party agency 
providers to reflect changing market 
conditions and levels of pay.
The Group is actively progressing options 
to employ more permanent members of staff.
Alternative methods of production are 
being considered to embrace emerging 
technological advancements. 
Actions in 2023/24
•	 We continued to look at alternative 
routes for recruitment to fulfil our 
skilled worker requirements and have 
focused on recruiting agency staff 
onto permanent contracts to protect 
key roles in the business. 
•	 We have enhanced our reward and 
recognition platform which offers 
a number of benefits to staff.
Disease and infection within livestock
Risk description and impact
The Group faces risks associated 
with outbreaks such as African 
Swine Fever (‘ASF’) or Avian 
Influenza (‘AI’). Such outbreaks 
could result in the loss of supply 
of pig or poultry meat, or affect the 
free movement of livestock, which 
may impact the Group’s operations 
and financial performance.
Strategic 
enabler
Mitigation strategy
The Group’s pig farming activities, and other 
farms from which third-party pig meat is 
sourced, have a broad geographical spread  
to avoid relying on a single production area.
The Group’s poultry flock is housed indoors 
which reduces the risk of disease.
Robust vaccination and bio-security protocols 
mitigate the risk of disease and infections 
within the Group’s pig and poultry farms. 
Actions in 2023/24
•	 The Group has lobbied relevant 
government bodies to strengthen meat 
checks at UK borders and to clarify the 
proposed changes to disease legislation, 
ensuring the industry can respond quickly 
and effectively in the event of an outbreak 
of ASF in the UK.
•	 We continue to trial rapid disease 
diagnostic equipment to improve disease 
surveillance, disease management and 
appropriate intervention within our 
farming businesses.
Recruitment and retention of key personnel
Risk description and impact
The strategic growth and success  
of the business is dependent on 
attracting and retaining quality, 
skilled and experienced personnel. 
Failure to do this could adversely 
impact the Group’s operations and 
financial performance.
Strategic 
enabler
Mitigation strategy
Robust recruitment processes, competitive 
remuneration packages, ongoing training,  
and development plans are in place across  
the Group. 
Formalised succession plans are in place 
for key personnel. 
Actions in 2023/24
•	 We have recruited 12 graduates during 
the year across Commercial, IT, Technical 
and generalist schemes. In addition, 
we currently have 34 degree apprentices 
and a further 118 skilled apprentices 
completing their training in various 
functions across the business.
•	 Management training and succession 
planning continues at all levels up to and 
including the Board to secure our talent 
pipelines and ensure ongoing 
development for the future.
PRINCIPAL RISKS AND UNCERTAINTIES
CONTINUED
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STRATEGIC REPORT
Strategic report
STRATEGIC REPORT

NON-FINANCIAL AND SUSTAINABILITY 
INFORMATION STATEMENT
The table below is intended to set out where stakeholders can find information on key areas in accordance with the 
Non-Financial Reporting requirements contained in sections 414CA and 414CB of the Companies Act 2006.
Reporting requirement 
Policies
References
Environmental matters
Group Environmental & Energy Policy
Group Water Policy
Group Deforestation Policy
Group Sustainability Procurement Policy
Animal Welfare Policy
ISO140001 accreditation
Above policies can be found on our website: www.cranswick.plc.uk
A description of the Group’s work on our sustainability 
strategy Second Nature can be found on pages 
30 to 37 and on pages 44 to 46. 
The Group’s work on procurement and animal welfare 
are discussed on pages 57 to 59.
Employees
Health and Safety Policy
Group Equal Opportunities, Harassment and Dignity at Work
Above policies can be found on our website: www.cranswick.plc.uk
A description of the Group’s activities in relation to 
employees, including our Health and Safety activities 
can be found on pages 51 to 54.
Human Rights
Group Human Rights Policy
Anti-slavery and Human Trafficking Policy
Group Equal Opportunities, Harassment and Dignity at Work
Above policies can be found on our website: www.cranswick.plc.uk
We remain vigilant when it comes to excluding modern 
slavery and human trafficking from our supply chains. 
For further information, please see below.
Social matters
Group Ethical Trading Policy 
Group Corporate Responsibility Policy
Group Sustainable Procurement Policy
Above policies can be found on our website: www.cranswick.plc.uk
Cranswick is committed to doing business  
in an ethical way and our policies apply to all operations. 
For more details, see pages 47 to 64.
Anti-corruption 
and anti-bribery
Anti-Bribery Policy
Group Ethical Trading Policy
Above policies can be found on our website: www.cranswick.plc.uk
The Group’s policies set out the high standards expected 
when it comes to doing business fairly and interacting 
with stakeholders. See below for further information.
Description of principal 
risks and impact 
of business activity
See pages 69 to 72.
Description of the 
business model
See pages 6 to 9.
Non-financial KPIs
See page 25.
Human Rights
Respect for Human Rights is fundamental 
to the sustainability of our business. We have 
a responsibility to ensure that our colleagues, 
our customers, the communities we operate 
in and the people who work throughout our 
supply chain are treated with dignity and 
respect. We are committed to creating a safe, 
equal and diverse workplace with fair terms 
and conditions for all our employees. 
We provide our employees with information, 
guidance, training and equipment to carry out 
their duties safely, and the mental wellbeing 
of our people is just as important as their 
physical safety. We are also a member 
of SEDEX which helps us manage supplier 
performance on business ethics. This helps 
us make informed business decisions and 
drive continuous improvement across 
the supply chain.
Anti-slavery and human trafficking 
We are committed to ensuring that there 
is no modern slavery or human trafficking 
in our supply chains or in any part of our 
business. Our Anti-slavery and Human 
Trafficking Policy reflects our commitment 
to acting ethically and with integrity in all our 
business relationships. We have implemented 
and enforce effective systems and controls 
to ensure slavery and human trafficking is not 
taking place anywhere in our supply chains. 
We monitor ethical standards across the 
business on a regular basis both internally 
and via external third-party audits. 
Robust technical and traceability systems 
ensure that our products are responsibly 
sourced from suppliers whose values are 
aligned with our own. We provide training 
to our staff and all our HR teams and our 
Group Technical team have attended 
workshops and awareness sessions. 
Anti-bribery
It is Cranswick’s policy to conduct business  
in an open and honest way, without the use  
of corrupt practice or acts of bribery. 
Cranswick has a zero-tolerance attitude 
towards acts of bribery. We expect all 
customers, suppliers and business associates  
to support us in this policy. The policy is 
mandatory to all individuals working for, 
or on behalf of, the Group, regardless 
of where they are based and whether they 
are directly employed by the Group.
Whistleblowing Policy
The Group uses an independent third-party 
whistleblowing hotline system, which enables 
employees and third parties to report, 
anonymously if required, any concerns. 
The whistleblowing line is available 24 hours 
per day, 7 days per week and 365 days a year. 
It is also available for translation into most 
languages. Steps are also taken during the 
year to publicise the availability of the hotline 
to the Group’s employees.
The operation of the Group’s whistleblowing 
arrangements is subject to annual review by 
the Board and periodic audit by the Group’s 
Internal Audit function.
Whistleblowing Reports are reviewed 
quarterly by the Audit Committee and are 
subject to an annual review by the Board. 
During the 53 weeks ended 30 March 2024, 
thirty whistleblowing reports were received 
and investigated, which related predominantly 
to human resource related matters. In the year, 
eleven whistleblowing grievances were 
raised in relation to bullying and harassment, 
eight for health and safety matters, seven 
on discrimination and work relations, three 
concerns over pay rates and one in relation 
to inappropriate behaviour. 
Our Strategic Report for the 53 weeks ended 
30 March 2024, from the inside front cover to 
page 74, has been reviewed and approved by 
the Board and is signed by order of the Board.
 
Steven Glover
Company Secretary
21 May 2024
CORPORATE 
GOVERNANCE
74
78
80
82
84
89
91
92
93
94
96
101
105
112
122
132
137
Chairman’s Overview
Board of Directors
How we are Governed
Board Activities Stakeholders Engagement
Board Activities
Board Activities Governance Framework 
Board Effectiveness
Board Leadership and Purpose
Compliance Statement
ESG Committee
The Audit Committee
The Nomination Committee
The Remuneration Committee
Remuneration Policy
Annual Report on Directors’ Remuneration
Directors’ Report
Statement of Directors’ Responsibilities
STRATEGIC REPORT
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Strategic report
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STRATEGIC REPORT

THERE HAS BEEN A 
SIGNIFICANT FOCUS 
ON INCREASING THE 
GROUP’S LONG-TERM 
RESILIENCE BY INVESTING 
IN OUR SUPPLY CHAINS, 
AGRICULTURE AND SEEKING 
TO ADDRESS LABOUR 
AVAILABILITY ISSUES.
Tim J Smith CBE
Chairman
CHAIRMAN’S OVERVIEW
of such controls. In relation to this and in 
anticipation of the proposed changes, the 
Audit Committee initiated a project in 2022, 
with the assistance of external consultants, 
to review and enhance our controls and to 
monitor the effectiveness of these over the 
Company’s material financial, operational, 
reporting and compliance risks, which will 
ensure full compliance by the Group within 
the FRC’s deadlines for implementation.
Separately, we also welcome the FRC’s 
market study on the UK sustainability assurance 
market, where we believe there is greater 
scope to establish clearer market practice 
and standards to assist companies in making 
appropriate disclosures and shareholders 
to review these to assess ESG performance. 
Operation of the Board
During the year the Board met regularly, 
with a number of site tours being undertaken 
by Directors at the Group’s facilities to review  
key investments being made and gain first-hand 
experience of the Group’s operations and 
engage with our wider workforce. 
Topics considered by the Board during 
the year are set out on pages 82 to 88 
of the Governance Report. The Board 
continued to consider the interests of all its 
stakeholders when making its decisions and 
a further explanation identifying the Group’s 
various stakeholders and how their interests 
have been taken into account, along with 
our section 172(1) Statement, is set out on 
pages 47 to 50 of the Strategic Report.
Matters considered by the Board covered 
broad strategic concerns and included an 
ongoing review throughout the year of labour 
availability, particularly in light of proposed 
Government changes to established migration 
schemes. The Board engaged with relevant 
Government Departments, Labour shadow 
ministers and industry groups relating to this 
given its central importance to the food sector. 
The Board also reviewed a range of strategic 
investments in the Group’s existing facilities 
and through complementary business 
acquisitions which give the Group further 
control over its supply chain to enable 
continuity of supply to its retail customers. 
Given challenges faced by the sector, 
the Board believes this will become increasingly 
important and a key differentiator to the 
Group’s UK competitors. 
This year, the Remuneration Committee 
has undertaken its scheduled triennial 
review of the Directors’ Remuneration Policy. 
The changes proposed are the result of 
extensive consultation with stakeholders 
and reflect the Board’s desire to incentivise 
the Executive Directors to remain with the 
business and continue to promote the growth 
of the Group over the medium-term, 
whilst continuing to take the prudent view 
when managing risk that has served us so well 
to date. In particular, the proposals include 
new incentives to achieve growth above and 
beyond that targeted under the Group’s 
existing incentive schemes, which reflects 
the confidence and ambition that the Group 
has in its growth strategy and executive team. 
I am also very pleased that we have been 
able to introduce a new Buy As You Earn share 
incentive plan, available to all our workforce, 
which will further broaden engagement of our 
colleagues in the future success of the business. 
Details of these changes are set out in the 
Remuneration Committee report on pages 
105 to 111.
Last year, Board effectiveness was reviewed 
through an independent external process 
and we have reported on the implementation 
of steps taken to enhance the governance 
of the Company and independence of the 
Board in light of the recommendations made. 
Further details can be found on page 91 
of the Governance Report.
Board succession and diversity
During the year we appointed Alan Williams 
as a Non-Executive Director, who until 
recently was the Chief Financial Officer of 
Travis Perkins plc, bringing significant financial 
experience combined with food sector 
experience, having also previously had senior 
roles at Greencore and Cadbury. Alan has 
succeeded Liz Barber as Chair of our Audit 
Committee and has also joined our Nomination 
and ESG Committees. We also recently 
announced the appointment of Rachel Howarth 
as an additional Non-Executive Director from 
30 April 2024. Rachel is the Group People 
Officer at Whitbread plc and was previously 
the Group HR Director of SSP Group plc and 
has become a member of the Remuneration, 
Nomination and ESG Committees. 
Details of the processes undertaken in relation 
to the appointment of Alan and Rachel are set 
out in the Nomination Committee Report on 
pages 101 to 104.
During the year Mark Reckitt and Pam Powell 
both retired as Non-Executive Directors. 
We thank both for their contribution to the 
Group and wish them well for the future.
The Nomination Committee also reviewed 
diversity initiatives being undertaken and 
has considered various voluntary disclosure 
requirements being promoted relating to 
ethnic diversity. Whilst over the longer-term 
diversity is being addressed through 
our recruitment and graduate programme 
supplemented by external recruitment and 
enhanced policies and training, we recognise 
that our current senior management are not 
ethnically diverse, which is discussed in more 
detail, along with measures we are taking to 
promote diversity and inclusion, on page 104 
of the Nomination Committee Report and 
on page 54 of the Strategic Report.
Sustainability
Our ESG Committee has continued to develop 
over the year, overseeing the refresh of our 
Second Nature strategy to make it more 
accessible, relevant and relatable for our 
stakeholders. I am also pleased that the 
Committee has taken significant steps in 
relation to the promotion of social sustainability, 
which we recognised required further 
development in last year’s Annual Report and 
Accounts, with the establishment of a Social 
Impact Committee to provide more focused 
support for this element of our ESG agenda. 
Further details of the ESG Committee and 
its activities are set out in the ESG Committee 
Report on pages 94 to 95.
Governance
Your Board is committed to continuing to 
maintain a high standard of governance and 
adopting best practice as this develops. 
This report explains how we have applied 
the principles of good governance and have 
aligned these during the year to our strategic 
plans and the interests of Shareholders.
Tim J Smith CBE
Chairman
21 May 2024
As the Group continues to drive 
growth through its vertically 
integrated business model, 
the Board has taken into account 
the impact on our stakeholders 
as we continue to promote 
delivery of the Group’s strategy.
Securing our growth
Whilst general inflation has eased since the 
publication of last year’s Annual Report & 
Accounts, food inflation (whilst decreasing) 
remains an issue for consumers as cost-of-living 
pressures continue. This is combined with 
increasing concern about UK food security 
and reliance on extended supply chains in an 
environment of political instability and change 
globally. Concerns are further compounded 
by the availability of labour in the food sector, 
which is required to underpin delivery of 
UK food security. The resilience of the UK’s 
food supply has been significantly tested 
in recent years and there is no sign that 
those unexpected events, and others 
which could have been foreseen, will reduce 
in frequency or severity. There is a clear 
need for government to provide long-term 
leadership of the food system.
The Board continues to monitor the impact 
of inflation on our stakeholders including 
consumers, the communities we operate 
in and our colleagues. Whilst we remain 
concerned about this, there has also been 
significant focus on increasing the Group’s 
long-term resilience by investing in our supply 
chains, agriculture and seeking to address 
labour availability issues through various 
recruitment initiatives and investment in further 
automation. We do this whilst also balancing 
our Second Nature sustainability strategy 
to make meat more sustainable and to become 
the food industry’s most sustainable business. 
This requires our corporate governance 
processes to take into account and balance 
a wide range of resulting considerations 
relating to our stakeholders. We appreciate 
that this means it is not possible to always 
accommodate fully all conflicting interests 
and that there will often be a range of views 
on key decisions. However, the Board is mindful 
of this and its responsibilities and we have 
explained in our Strategic Report and on pages 
82 to 83 of the Governance Report some of the 
key decisions made and how we have taken 
stakeholder interests into account.
The Board is responsible for corporate 
governance and this report describes how 
we have applied the principles of the 2018 
UK Corporate Governance Code (the Code) 
throughout the year and considered the 
often-competing interests of our stakeholders. 
Our detailed compliance statement is set out 
on page 93 which explains those areas where 
we have deviated from the Code and, where 
appropriate, actions taken to address these.
Corporate Governance Reform
In January 2024, the Financial Reporting 
Council (FRC) published the 2024 Corporate 
Governance Code which will apply to the 
Company from January 2025, which follows 
earlier consultation by the Government relating 
to trust in audit and corporate governance. 
We welcome the targeted approach taken 
by the FRC and balance struck between UK 
competitiveness and outcomes for companies, 
investors and the wider public.
The new Corporate Governance Code includes 
a number of changes in relation to Board 
leadership and Company purpose, succession 
and evaluation and remuneration, much of which 
the Company has, in practice, already adopted 
or is in the process of evolving to implement. 
More substantive changes have also been 
introduced relating to audit, risk and internal 
controls which enhance the Board’s obligation 
to monitor and report on the effectiveness 
CORPORATE GOVERNANCE
CORPORATE GOVERNANCE
Corporate governance
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BOARD OF DIRECTORS
TIM 
SMITH CBE
ADAM 
COUCH
MARK 
BOTTOMLEY
JIM 
BRISBY
CHRIS 
ALDERSLEY
Non-Executive Chairman
Chief Executive
Chief Financial Officer
Chief Commercial Officer
Chief Operating Officer
Term of office
Tim was appointed as an 
independent Non-Executive 
Director in 2018 and was 
appointed as Chairman 
in 2021.
Adam was appointed to 
the Board in 2003 as 
Managing Director of 
Fresh Pork and became 
Chief Executive in 2012.
 
Mark was appointed 
to the Board in 2009 
as Finance Director.
Jim was appointed to the 
Board in 2010 as Sales and 
Marketing Director and 
became Commercial 
Director in 2014.
Chris was appointed to the 
Board as Chief Operating 
Officer in 2022.
Committee membership
R  E  Chair N Chair
E  
E  
E  
E
Independent
Yes
Not applicable
Not applicable
Not applicable
Not applicable
Skills and experience
Tim has experience in 
the UK food sector 
having worked in food 
manufacturing, government 
regulation and supermarket 
retail. Tim was the Group 
Quality Director at Tesco 
plc between 2012 and 2017. 
Prior to joining Tesco plc, 
Tim was the Chief Executive 
of the Food Standards 
Agency (‘FSA’), during 
which time he led a strategic 
review of the agency. 
Before joining the FSA, 
Tim led a number of food 
businesses. Tim was 
appointed a CBE in 2022 
for services to the food 
and agriculture sector. 
 
Adam joined 
Cranswick’s Fresh  
Pork business in 1991 
and was appointed to the 
Board in 2003 as Managing 
Director of Fresh Pork. 
He was appointed as Chief 
Operating Officer in 2011 
and then Chief Executive in 
2012. Under his leadership, 
Cranswick has continued 
to expand and become 
a major player in the food 
processing industry.
Adam was a committee 
member of the British Pig 
Executive between 2005 
and 2013.
 
Mark joined Cranswick in 
2008 as Group Financial 
Controller and was 
appointed to the Board as 
Finance Director in 2009. 
Before joining the Company, 
Mark held a number of 
senior finance roles in the 
food sector. Mark is 
responsible for overseeing 
the financial operation  
of the Group and setting 
financial strategy. Mark is 
a Chartered Accountant.
Jim joined Cranswick in 
1995. He was appointed 
Sales and Marketing 
Director in 2010 and 
Commercial Director in 
2014 and has been a key 
member of the team 
responsible for the 
growth of the Group 
and the development of 
its commercial strategy.
Chris joined Cranswick in 
1998 and since then has 
undertaken a variety of 
senior management roles, 
becoming the Group’s Chief 
Operating Officer in 2015. 
Chris has responsibility for 
manufacturing operations 
at the Group’s primary 
processing and added-value 
facilities and also for its 
agricultural operations, 
which support the Group’s 
vertically integrated 
supply chain. 
External appointments and commitments
Non-Executive Director  
of Pret a Manger (Europe) 
Limited.
Non-Executive Chairman  
of Sheffield 
Hallam University.
Member of the UK 
Government’s Agri-Food 
Trade Advisory Group.
Non-Executive Director  
of Vp plc.
None
None
1
1
3
1
3
Board by Age
46 – 50
51 – 55
56 – 60
61 – 65
66 – 70
6
3
Board by Gender
Male
Female
0 – 3 years
3 – 6 years
6 – 9 years
Over 9 years
3
4
1
1
Board by Tenure
LIZ 
BARBER
ALAN 
WILLIAMS
YETUNDE 
HOFMANN
RACHEL 
HOWARTH
Senior Independent 
Non-Executive Director
Non-Executive Director
Non-Executive Director
Non-Executive Director
Liz was appointed as an 
independent Non-Executive 
Director in 2021 and is the 
Senior Independent 
Director and Interim Chair of 
the Remuneration Committee.
Alan was appointed 
as an independent 
Non-Executive Director 
in 2023 and is Chair 
of the Audit Committee.
Yetunde was appointed  
as an independent 
Non-Executive Director 
in 2022 and is the 
Non-Executive Director 
responsible for 
workforce engagement.
Rachel was appointed  
as an Independent 
Non-Executive Director 
in 2024. 
A E  N R  Chair
A Chair E  N 
A E  N R  
 N R  E
Yes
Yes
Yes
Yes
Liz has experience of the UK 
utility sector. She was Chief 
Executive of Kelda Group 
where she undertook 
various senior management 
roles between 2010 and 
2022. Prior to joining Kelda 
Group, Liz was with Ernst & 
Young where she was made 
a partner in 2001 and was 
the senior partner for audit 
for the north of England. 
Whilst at Ernst & Young,  
Liz was the Company’s 
audit partner between 
2003 and 2007. Liz is a 
Chartered Accountant.
Alan was the Chief Financial 
Officer of Travis Perkins plc, 
the UK’s largest distributor 
of construction materials. 
Prior to this, Alan held 
a number of senior 
management roles in the 
food sector having served 
as CFO at Greencore 
Group plc for six years and 
previously working at 
Cadbury plc in a variety 
of financial roles in the UK, 
France and the USA. 
In addition to his finance 
background, Alan has 
extensive experience in 
leading strategic initiatives, 
mergers and acquisitions, 
integrations and business 
transformation. Alan is a 
member of the Institute of 
Management Accountants.
Yetunde has experience 
gained in mergers and 
acquisitions, business 
operating model 
transformation, 
organisational capability 
development and growth 
and international expansion. 
Yetunde is the Managing 
Director of Synchrony 
Development Consulting,  
an international leadership 
and change consultancy 
that partners with leaders 
to facilitate strategy, change, 
diversity and inclusion and 
the founder of Solaris Global 
Executive Leadership 
Development. She is also 
a visiting fellow at the 
University of Reading’s 
Henley Business School of 
Marketing and Reputation.
Rachel is the Group People 
Officer at Whitbread plc, 
which is the owner of 
Premier Inn, the UK’s 
biggest hotel brand 
employing over 39,000 
people in over 1,700 
Premier Inn hotels and 
restaurants across the UK. 
Rachel was previously the 
Group HR Director with SSP 
Group plc, before which she 
spent sixteen years with 
Tesco plc, in operational and 
human resource capacities 
and has also served as an 
officer in the Royal Air 
Force, specialising in 
logistics and supply chain.
Non-Executive Director 
of Renew Holdings plc, 
HICL Infrastructure plc, 
Encyclis Limited and 
Sizewell C Limited.
Non-Executive Director 
of KCOM plc between 2015 
and 2019.
Executive Director of 
Travis Perkins plc between 
2017 and 2024.
Board Trustee at the 
Institute of Business Ethics.
Managing Director of 
Synchrony Development 
Consulting and The 
Enjoyable Life Series CIC.
Founder of Solaris Global 
Executive Leadership  
Development.
Non-Executive Director 
of Treatt plc between 
2019 and 2023.
None
Audit Committee
Environment, Social
and Corporate 
Governance Committee
Committee 
Membership
A
E
R
Remuneration 
Committee
Nomination Committee
N
CORPORATE GOVERNANCE
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HOW WE ARE GOVERNED
Attendance
There were ten scheduled Board meetings held during the year and a number of other meetings and conference calls were convened for specific 
business matters. All Directors are expected to attend the scheduled Board meetings and relevant Committee meetings in addition to the AGM unless 
they are prevented from doing so by prior work or extenuating personal commitments. Where a Director is unable to attend a meeting, they have 
the opportunity to review relevant papers and discuss any issues with the Chairman in advance of the meeting. Following the meeting, the Chairman, 
or Committee Chair as appropriate, also briefs any Director not present to update them on key matters discussed and decisions taken.
Details of Board membership and attendance at scheduled Board meetings are set out below:
Board
Audit 
Committee
Nomination 
Committee
Remuneration 
Committee
ESG 
Committee
Meetings held during the year
10
5
4
5
3
Meetings 
attended
Meetings 
attended
Meetings 
attended
Meetings 
attended
Meetings 
attended
Executive Directors
Chris Aldersley
10/10
N/A
N/A
N/A
2/31
Mark Bottomley
10/10
N/A
N/A
N/A
3/3
Jim Brisby
10/10
N/A
N/A
N/A
3/3
Adam Couch
10/10
N/A
N/A
N/A
3/3
Non-Executive Directors 
Liz Barber
10/10
5/5
4/4
5/5
3/3
Yetunde Hofmann
9/102
5/5
3/42
4/52
2/32
Pam Powell
4/103
2/53
1/43
2/53
1/33
Mark Reckitt
4/104
2/54
1/44
2/54
1/34
Tim Smith
10/10
5/55
4/4
5/5
3/3
Alan Williams
6/106
3/56
3/46
N/A
2/36
Rachel Howarth
0/107
N/A
0/107
0/107
0/107
1.	 Chris Aldersley was unable to attend the April ESG Committee meeting due to a long-standing conflicting commitment prior to his appointment as a Director, which was approved by the Board.
2.	 Yetunde Hofmann was unable to attend the April Board, Nomination Committee, Remuneration Committee and ESG Committee meetings due to a long-standing conflicting commitment prior 
to her appointment as a Director, which was approved by the Board.
3.	 Pam Powell retired as a Director on 1 September 2023 and attended all relevant meetings prior to retirement.
4. 	 Mark Reckitt retired as a Director at the Company’s AGM on 24 July 2023 and attended all relevant meetings prior to retirement.
5 	 Tim Smith attends the Audit Committee as an observer. 
6.	 Alan Williams was appointed as a Director from the Company’s AGM on 24 July 2023 and attended all relevant meetings following appointment.
7.	 Rachel Howarth was appointed as a Director on 30 April 2024 and therefore did not attend any meetings during the period reported.
N/A not applicable (where Director is not a member of the Committee). Executive Directors attend the various Committee meetings by invitation as required.
Operation
Conflicts of interest
The Board has completed its annual review 
of the register relating to potential conflicts 
of interest with its Directors and reviewed 
Tim Smith’s potential conflict of interest arising 
as a result of his directorship of Pret a Manger 
(Europe) Limited in relation to which controls 
previously agreed remain in place. The Board 
also reviewed Rachel Howarth’s potential 
conflict of interest arising as a result of her 
employment as executive of Whitbread plc 
(which is a customer of the Group) in relation 
to which appropriate controls have been 
agreed to address any conflict. No other 
potential conflicts exist. 
In cases where any conflict arises, it has been 
agreed that the relevant Director does not 
receive any confidential information relating 
to the relevant matter or participate in the 
relevant deliberations of the Board. 
Appropriate consideration would also be given 
to any further measures required depending 
on the materiality and duration of any conflict 
situation. The Board confirms that no actual 
conflicts occurred during the course of the year. 
Risk management and internal control
It is the Board’s role to protect the business 
from operational and financial risks and it has 
established a system of internal control which 
safeguards the Shareholders’ investment and 
the Group’s assets. Such a system provides 
reasonable but not absolute assurance against 
material misstatement or loss, as it is designed 
to manage rather than eliminate the risk 
of failure to achieve business objectives. 
The Board is responsible for reviewing the 
effectiveness of internal controls. The Audit 
Committee supports the Board in this process 
by reviewing the Group’s principal risks, and 
the report on pages 68 to 72 further outlines 
this process.
The Group operates within a clearly defined 
organisational structure with established 
responsibilities, authorities and reporting 
lines to the Board. The organisational structure 
has been designed in order to develop, plan, 
execute, monitor and control the Group’s 
objectives effectively and to ensure that internal 
control is embedded within the operations.
The Board confirms that the key ongoing 
processes and features of the Group’s internal, 
risk-based, control system have been fully 
operative throughout the year and up to the 
date of approval of the Annual Report.
Financial reporting
The culture of the business extends 
to the provision of financial information. 
Operational management provide weekly 
reviews, monthly trading reports, and annual 
budgets and these are forwarded to Group 
management and are discussed at monthly 
site operating board meetings. Group Executive 
Directors attend most of these meetings and 
the information is consolidated and reported 
at Board meetings. The Group prepares an 
annual budget and half year re-forecast that 
are agreed by the Board, with the budget 
including a three-year forecast for consideration 
to support the Viability Statement. The use 
of standard reporting software by all Group 
entities ensures that information is presented 
in a consistent manner which facilitates the 
preparation of the consolidated financial 
statements. Site directors and finance heads 
are required to sign a monthly confirmation 
that their business has complied with the 
Group’s accounting policies and procedures, 
with a more detailed confirmation provided 
for half year and year end reporting.
Remuneration
The Remuneration Committee monitors the 
executive remuneration packages and incentive 
schemes and believes the incentives provide 
a strong alignment between Shareholders, 
the Executive Directors and the wider Senior 
Executive Management team.
The Remuneration Policy was agreed at the 
AGM in 2021 and is subject to review at the 
Company’s forthcoming AGM in July 2024, 
when Shareholders will be asked to approve 
a revised Remuneration Policy. This is included 
in the Remuneration Committee Report on 
pages 105 to 110 which provides further details 
on Directors’ remuneration, together with 
the activities of the Remuneration Committee 
during the year. 
Stakeholders
The Board engages with the Company’s 
stakeholders to enable it to understand their 
interests and to facilitate effective decision-
making and discharge its duties under section 
172(1) of the Companies Act 2006. 
Further details of how the Board engages are 
set out on page 82 and in our Section 172(1) 
Statement on pages 47 to 50.
Relations with Shareholders
Regular engagement with investors provides 
the Group with the opportunity to discuss 
certain areas of interest and to ascertain any 
areas of concern they may have. Further details 
of steps taken by the Group to engage with its 
Shareholders are set out on page 83. Details of 
the Company’s major Shareholders are set out 
on page 133.
CORPORATE GOVERNANCE
CORPORATE GOVERNANCE
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BOARD ACTIVITIES 
STAKEHOLDER ENGAGEMENT
The Board engages with the 
Group’s stakeholders to ensure 
that it understands their interests 
and can balance these 
appropriately when discharging 
its duty under section 172(1) 
of the Companies Act 2006.
We value interaction with our 
stakeholders and regularly review 
how to make our decision-making 
process more inclusive in relation 
to our stakeholders.
Stakeholder engagement is conducted through 
a number of channels which include established 
engagement processes with our employees 
and investors, and individual engagement by 
Directors directly with the Group’s customers 
and suppliers. Directors also participate in 
various Government advisory bodies such as 
the UK Government’s Agri-Food Trade 
Advisory Group and regularly engage directly 
with Government departments and agencies 
such as the Department for Environment, 
Food and Rural Affairs (Defra) and the Animal 
and Plant Health Agency. Directors also engage 
with industry bodies such as the National 
Pig Association, Red Tractor Pig Board and 
Agriculture and Horticulture Development 
Board. The views of the Group’s wider 
stakeholders are then reported to the Board 
by regular updates to ensure that stakeholder 
interests can be appropriately taken into 
account and balanced.
Given the scope of the Group’s activities, 
broader stakeholder engagement is also 
undertaken by the Group’s senior management, 
who have long established business-led 
relationships with both national and local 
stakeholders and regularly engage directly 
with retailer sponsored producer groups, our 
local communities, councils and interest groups. 
Any concerns or emerging stakeholder issues 
identified by management are then reported 
in regular monthly management meetings 
attended by the Executive Directors who, 
where appropriate, will themselves engage 
directly and are also reported at scheduled 
Board meetings. 
Details of Board engagement with our workforce 
and investors is described as follows.
Workforce engagement
We have 11,191 permanent full-time 
employees, who are employed on full-time 
contracts. We do not have any zero hours 
contracts within this cohort of staff. We also 
employ 355 permanent part-time employees, 
and 2,996 agency employees who will either 
have a contract for services with 
an employment Agency, or be employed 
on a permanent contract with the relevant 
Agency. Where there is a permanent position 
available for agency workers they will be 
employed on a full-time and permanent 
contract with Cranswick after a 12-week 
period of time.
Our colleagues are key to the delivery of 
our strategy, and we believe are one of the 
key differentiators between Cranswick and 
its competitors. Workforce engagement is 
therefore a particular focus of the Board and 
is undertaken through a number of channels. 
We prioritise representation chosen by 
our workforce, typically through Works 
Committees established at each site. 
Additionally, where preferred by employees, 
we facilitate representation through trade 
unions. Currently, three of our sites operate 
under collective bargaining agreements. 
These mechanisms provide avenues for 
employees to voice their opinions, share 
suggestions, address concerns, and engage 
in wage negotiations. 
Non-Executive Directors also undertake 
individual site visits where they are encouraged 
to engage directly with colleagues at all levels 
following which they feedback to the Board. 
The individual visits and related agendas are 
determined by the Non-Executive Directors 
who are encouraged to visit any of our sites, 
which are then facilitated by the Group.
As indicated in last year’s report, the Group 
has appointed Yetunde Hofmann to take 
over the role of designated Non-Executive 
Director responsible for workforce 
engagement (ENED). We have also taken the 
opportunity to strengthen the engagement 
process, enable broader involvement and 
ensure a consistent and coordinated approach. 
This has involved engaging with a wider and 
more diverse cross-section of the workforce 
that goes beyond, without excluding, 
established Works Councils that our 
engagement had previously focused on.
We have also taken the opportunity to restate 
the purpose of employee engagement which 
is to understand what it is really like to work 
at Cranswick with the aim of this contributing 
to the purpose, vision and long-term success 
of the Group. The key aims of our engagement 
process are to:
•	 	Develop the understanding of the culture 
of the Group in the context of the employee.
•	 	Enable greater insight into issues and 
differences experienced by our workforce 
at all levels.
•	 	Enhance the ability of the Board to make 
effective decisions that impact the long-term 
success of the Group.
Yetunde’s responsibilities underpin putting 
the purpose of our employee engagement into 
effect and include:
•	 	Managing the process on behalf of the 
Board, including setting standards in relation 
to the format of meetings and key 
engagement topics to be raised.
•	 	Liaising with colleagues in HR and 
management (in particular the Chief 
Operating Officer) to facilitate meetings.
•	 	Coordinating and attending site visits and 
engaging with local staff.
•	 	Coordinating online cross company 
engagement forums and meeting with 
the Group Diversity, Equality and 
Inclusion Committee.
•	 	Issuing regular reports to the Board raising 
in confidence any issues that require 
addressing and leading the annual Board 
review of employee engagement.
During the year, seven ENED visits were 
undertaken to a range of facilities covering 
a range of the Group’s activities and geographic 
regions that we operate in. Yetunde also met 
with the Diversity, Equality and Inclusion 
Committee to review their work and understand 
the challenges faced. Other Non-Executive 
Directors are encouraged to also participate 
in employee engagement and participated 
in a number of the ENED visits.
Key themes that were evident from the ENED 
visits included the following:
•	 Pride in Work: At all facilities visited it 
was evident that there was a sense of pride 
amongst the workforce in their facility 
and the work that they were undertaking.
•	 Environmental: There was a significant 
level of understanding and engagement 
with the Group’s environmental agenda and, 
in particular, the Second Nature initiative.
•	 Health and Safety: There was a focus at 
each of the facilities on ensuring that 
colleagues have a safe working environment 
and that steps were taken to address any 
risks identified.
Outcomes from the visits included a number 
of recommendations, which the Board has 
reviewed and agreed further actions required 
where appropriate with local management. 
These include the following:
•	 Communication: Whilst the Group clearly 
articulates its strategy to its investors, 
it was apparent that communication to the 
workforce could be improved. In particular, 
it was evident that the way in which the 
strategy was translated into local goals 
and actions at individual sites required further 
focus, together with communication of 
any major changes proposed. The Board 
have considered this and are developing 
a communication plan and delivery with 
a greater use of ‘townhall’ meetings hosted 
by local management.
•	 Local Communities: Where the Group 
is undertaking significant development 
of its activities in an area, colleagues were 
sometimes of the view that greater 
engagement could be undertaken with 
surrounding communities. The Board 
recognised the need to communicate with 
our local communities but also has to balance 
this with commercial sensitivities and ensuring 
that its plans are sufficiently advanced to make 
any consultation worthwhile and constructive. 
The Board has reviewed its engagement 
with local communities and has taken steps 
to enhance this through online presentations 
relating to major developments being 
undertaken and greater participation by 
management in local community meetings.
•	 Workforce Nationalities: The Group has 
a wide range of different nationalities 
employed at each of its facilities with 
colleagues from around the world, and with 
significant numbers who originate from 
Eastern European and South-East Asian 
countries. Whilst the make-up of nationalities 
varies considerably across the Group’s 
facilities, at a number a need has been 
identified for greater communication 
by management across all of the nationalities 
employed, rather than focusing on the 
predominant groups. Management are 
working with HR to develop more inclusive 
communication plans involving greater 
use of translated materials and are also looking 
at more actively promoting communication 
between our various national groups 
of workers.
•	 Diversity: The Group’s Diversity, Equality 
and Inclusion Committee met with Yetunde. 
It was recognised that significant progress 
had been made over a relatively short period 
of time and that the Group had been well 
supported through sponsorship by senior 
management. A number of suggestions 
were made to further promote the Group’s 
diversity agenda which included obtaining 
more accurate diversity data across the 
Group and greater training for staff, more 
direct interaction with the Board and 
leveraging the Group’s relationship with 
charitable organisations to also cover 
diversity. We are in progress of introducing 
the Group’s new HR system, enhancing 
the quality of diversity data available. 
Furthermore, a diversity training module 
has been introduced into staff training. 
The Committee will also now be interfacing 
directly with the Board ESG Committee to 
support the Group’s ESG agenda and we are 
looking at ways to further broaden our 
interaction with charities we support to also 
include activities focused on diversity. 
Further details of the Group’s activities and 
approach in relation to diversity are set out 
on pages 54 to 64 of the Strategic Report 
and in the Nomination Committee Report on 
pages 101 to 104.
•	 Hybrid Working: Colleagues were keen that 
a consistent policy relating to hybrid working 
is promoted and communicated across 
the Group as a positive step in embracing 
the diverse needs of all of our workforce. 
Whilst the nature of much of the work 
undertaken in manufacturing means that there 
is limited scope for hybrid working for many 
roles, further consideration is being given 
to development of a Group-wide policy 
where appropriate.
Investors
Shareholder engagement on a regular basis 
is important to the Board. Throughout the year  
the Board engages with both its institutional 
investors and individual Shareholders 
through a range of meetings and scheduled 
presentations. The Group also regularly updates 
investors through announcements and a wide 
range of information relating to the Group is 
available on our website www.cranswick.plc.uk.
Further details of how we have engaged with 
our stakeholders and key themes that have been 
raised and how these have influenced the Board 
in its decision-making are set out on pages 81 
to 82. 
CORPORATE GOVERNANCE
CORPORATE GOVERNANCE
Corporate governance
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BOARD ACTIVITIES
The Board met regularly 
throughout the year to discharge 
its duties. There were ten 
scheduled meetings which were 
held at the Group’s head office 
and at a number of operational 
sites (which were combined 
with site tours and meetings 
with operational management). 
Details of attendance at meetings 
can be found on page 80.
During the year additional ad-hoc Board calls 
and a number of Committee meetings were 
held to manage matters that arose outside the 
scheduled meetings. Directors also attended 
a number of meetings of the Group’s Risk 
Committee and Second Nature Committee.
The Chairman sets the agenda for meetings 
with assistance from the Company Secretary. 
A collaborative approach is taken by the Board 
in relation to determining any non-standard 
agenda items appropriate for consideration 
by the Board. The Chairman is responsible 
for ensuring the efficient running of the Board 
and that appropriate priority and sufficient time 
is given in relation to matters being considered 
to enable effective decision-making. 
The Company Secretary supports the 
Chairman in annual agenda planning to ensure 
that matters are scheduled for consideration 
at appropriate meetings throughout the year 
reflecting the Group’s annual business cycle.
Meetings are also attended on an ad-hoc basis 
by the Group’s advisers and members of senior 
management to assist the Board in relation 
to the consideration of relevant matters and 
to provide the opportunity to engage with 
the Group’s broader management team.
Details of the Board’s activities are set out 
in the table on page 86, linking these to the 
Group’s Principal Risks.
The Board considers our purpose, culture 
and strategy to ensure all decisions have a clear 
and consistent rationale. This involves balancing 
the interests of all of our stakeholders, including 
any competing stakeholder interests. Details of 
our key stakeholders, how we engage with 
them, how we foster relationships and factors 
considered when the Board discharges its 
duties as set out in Section 172(1) of the 
Companies Act 2006 can be found on pages 
47 to 50 of the Strategic Report. In addition to 
these factors, the Board also considers 
the interests and views of other stakeholders, 
including our pensioners, regulators and 
government bodies. 
Further details of some of the more significant 
matters considered by the Board during the 
year are as follows:
Growth Agenda
During 2023/24, the Board considered a range 
of investments to advance the Group’s growth 
strategy, which it reviewed in detail at our 
Board Strategy Day last year. These included 
the approval for the fit-out of the Group’s new 
facility at Worsley, investment in ‘slow cook’ 
capacity in Hull, the acquisition of Froch Foods 
and investment in the Group’s Pet Products 
division, further details of which are set out 
in the Strategic Review.
Each investment involves the consideration 
of a range of stakeholder interests which can 
vary depending on the individual project. 
Whilst Cranswick operates in a balanced and 
responsible way taking account of our wide 
range of stakeholders, our shareholders remain 
the Group’s key stakeholders and it is important 
that our investments can be financially justified 
and generate attractive returns on capital for 
shareholders. A key part of the Board’s 
assessment is therefore the efficient allocation 
of the Group’s capital and the return on 
investment that will be achieved and ability to 
generate returns over the longer-term. 
Whilst the Group has invested significant 
amounts of capital over the year both in its 
existing facilities and through undertaking 
several acquisitions of new businesses, a 
number of projects were not progressed where, 
in the Board’s view, appropriate returns were 
not achievable.
The Board also took into account the impact 
of its investments on local communities. 
Whilst creating employment opportunities, 
significant investment can cause disruption in 
the areas affected during construction phases, 
and can result in long-term increases in local 
traffic. Where possible the Group seeks to 
minimise impact and mitigate disruption 
through design, working with consultants and 
local planning authorities and by incorporating 
leading technology to make the Group’s 
facilities ‘best in class’. The Board also oversees 
engagement with local communities at an 
appropriate stage to explain its proposals 
and take account of local sensitivities, 
with consultation being undertaken through 
meetings and online presentations. 
Consideration has also been given by the Board 
to the impact of investments upon the Group’s 
workforce. In general terms investments have 
been viewed as positive, with employees 
regarding this a vote of confidence in their 
facilities further securing their futures and 
often creating career opportunities. 
Where concerns are expressed relating 
to the introduction of new technology and 
the impact on job security, the Board ensures 
that appropriate consultation is entered into 
explaining the impact of proposed investments, 
which have generally improved efficiency 
without an adverse impact on employment 
opportunities for the Group’s workforce, given 
current labour pressures.
Sustainability and impact on the environment 
has also been a significant consideration 
in relation to the Group’s investments, where 
the Board has had to balance the increased 
costs resulting from this with its Second Nature 
sustainability commitments and targets. 
In certain cases the Board has accepted that 
the Group’s Second Nature mission to make 
meat sustainable and make Cranswick the 
food industry’s most sustainable business 
has required that lower levels of return are 
necessary to support these long-term goals. 
Further details of sustainability considerations 
are set out on pages 30 to 38 of the 
Strategic Report.
Supply Chain Security
The Board has been focused on food supply 
chain security given the numerous challenges 
the UK farming sector has experienced over 
recent years, including the Ukrainian conflict, 
labour shortages and feed price inflation. 
As a result, the UK pig herd has contracted 
leading to pig supply tightening and prices 
increasing. The UK poultry sector is also likely 
to experience pressure as stocking densities 
are reduced to address animal welfare concerns 
resulting in reduced rearing capacity in the 
absence of investment in significant 
new facilities.
The Group has addressed these concerns 
through the acquisition of Elsham Linc indoor 
pig farming business to significantly increase 
the size of its indoor pig herd and to add 
additional milling capacity. The Group is also 
developing its existing businesses through 
further investment in its herds and farming 
infrastructure, including the establishment 
of new pig and poultry facilities. We are also 
developing longer-term relationships with 
our key third-party suppliers through closer 
collaboration and partnership arrangements 
to support such suppliers and provide them 
with greater security. 
Increasing the level of integration and 
investment in our supply chain reflects the 
importance to our retail customers (and more 
generally to consumers) of security of supply 
which the Board has taken into account when 
considering its supply chain investments. 
Whilst price remains important to retailers, 
the ability to deliver products reliably and 
consistently is becoming more relevant and 
represents a competitive advantage that the 
Group has over many of its UK competitors 
without integrated supply chains. 
The expansion of the Group’s control 
over its supply chain enables the Group 
to capture additional margin in relation to 
its products and to invest further capital 
at returns consistent with the Group’s strategic 
plan, which is in the interest of its shareholders. 
Greater visibility in relation to its supply 
chains also means that pricing is more 
predictable and transparent for the Group’s 
long-term retail customers under its model-
based supply arrangements.
The Board recognises that significant 
environmental concerns arise relating to 
both pig and poultry farming that have been 
highlighted by concerns over farming practices 
by some of our competitors and their impact 
in areas such as the Wye Valley, where 
significant pollution has been attributed 
to poultry farming. The Board is mindful that 
its environmental performance also impacts 
the Group’s perception by investors and our 
colleagues who want to work for a company 
that is focused on mitigating the impact of its 
operations. The Group addresses this through 
its Second Nature Strategy and investment 
in regenerative agricultural systems which 
are highlighted on pages 30 to 38 of the 
Strategic Report.
The Board is conscious that the expansion 
of the Group’s activities can have a significant 
impact on local communities particularly 
in rural areas. Such concerns are taken into 
account in relation to the design and 
implementation of our investment projects 
which seek to limit the impact on the areas 
we operate in. Whilst the investment and job 
opportunities created are often welcomed, 
reactions in some areas are more mixed and, 
notwithstanding it’s efforts to do so, the 
Group sometimes faces challenges in fully 
accommodating the concerns of all of those 
in its local communities who object to its 
investment projects. 
Labour
The Board has continued to focus throughout 
the year on the shortage of labour in the food 
and agriculture sector and received regular 
reports from the Group HR Director on 
challenges faced. In order to ensure that the 
Group has the skilled workforce to support 
its operations we have continued to promote 
a career with the Group in our local communities 
through schools and our expanded graduate 
and apprenticeship programmes, with which 
Board members have been engaged. 
The Board has also sponsored the recruitment 
of over 650 colleagues from the Philippines 
into farming, engineering and technical roles 
which were becoming increasingly challenging 
to recruit into locally, further details of which 
are set out in page 15 of the Strategic Report. 
The Group has also positioned itself generally 
as a sector-leading employer on pay, working 
conditions, professional development, Health 
and Safety, inclusivity and wellbeing to attract 
and retain our workforce. The Group also 
continues to invest heavily in its facilities to 
promote efficiency and reduce reliance on 
labour, which continues to be a diminishing and 
increasingly costly resource. Labour availability 
and our workforce plans to address this are 
now one of the Board’s primary considerations 
when developing new facilities or investing 
to expand existing sites.
Concerns relating to labour availability have 
been heightened by recent changes to the 
Government’s sponsorship schemes which the 
Board has been monitoring closely as they are 
likely to significantly reduce the labour pool 
available to the food and agriculture sector 
from overseas and will potentially impact both 
food prices and security. The Board continues 
to pro-actively engage with the Government 
to review the current approach being taken to 
address the Board’s concerns and to develop 
viable alternatives.
CORPORATE GOVERNANCE
CORPORATE GOVERNANCE
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Link to Principal Risks
See pages 69 to 72 for more information.
Strategy
Reviewing Group strategy at Board meetings throughout the year.
•	 Competitor Activity
•	 Climate Change
•	 Growth & Change
•	 Reliance on Key Customers & Exports
•	 Consumer Demand
Receiving presentations from operational management on future strategic opportunities.
Considering potential acquisition opportunities and other strategic initiatives.
Reviewing the Group’s investment programme to enhance its facilities and strengthen 
its supply chains.
Performance monitoring
Considering monthly reports from the Group’s Executive Directors.
•	 Disease & Infection within Livestock
•	 Interest Rate, Currency,  
Liquidity & Credit Risk
•	 Pig Meat Availability & Price
Receiving reports from Board Committee Chairs.
Approving the Group’s budget.
Reviewing and approving the Group’s Annual Report and Accounts, financial and interim results 
and trading updates.
Approving capital expenditure proposals and leases in excess of £2 million and certain key contracts.
Approving the Company’s dividend strategy and recommending the 2022/23 final dividend 
and 2023/24 interim dividend.
Governance and risk
Reviewing three-year forecasts and other factors in support of the Viability Statement 
(viability is considered in detail on page 73).
•	 Adverse Media Attention
•	 Disruption to Group Operations
•	 Food Scares & Product Contamination
•	 Health & Safety
•	 IT Systems & Cyber Security
Considering the Group’s Risk Appetite Statement and principal non-financial risks to which 
the Group is exposed (supported by the Audit Committee).
Reviewing the Board Committees’ effectiveness and Directors’ conflict of interest.
Reviewing quarterly Health & Safety, Risk, ESG and Technical updates.
Overseeing of the Group’s whistleblowing arrangements and reports.
Sustainability
Considering the Group’s sustainability strategy, Second Nature.
•	 Climate Change
•	 Growth & Change
Reviewing the Group’s Science-Based Targets and Net Zero 2040 commitment.
Reviewing the Group’s TCFD and SASB disclosures.
Reviewing and approving ESG investments.
People and succession
Approving the appointment of two new Non-Executive Directors.
•	 Labour Availability & Cost
•	 Recruitment and retention  
of key personnel
Approving the appointment of Senior Executives.
Reviewing the Group labour strategy.
Reviewing proposals on senior executive succession planning.
Reviewing the structure, size, composition and diversity of the Board and its Committees 
(supported by the Nomination Committee).
Reviewing behaviours to ensure these are consistent with the Group’s culture.
Promoting our culture
One of the key responsibilities of the Board 
is to promote of the Group’s culture across its 
businesses to achieve our purpose of feeding 
the nation with authentically made, sustainably 
produced food. Our culture is based on our four 
guiding principles of dedication to delivering 
the highest quality products, an unwavering 
commitment to driving value, adapting to the 
needs of consumers through innovation and 
being proud of our passionate and committed 
colleagues. These four guiding principles are 
bound together by our Second Nature 
sustainability strategy.
Each of our guiding principles and Second 
Nature Strategy is referenced to a range of 
measures that are monitored and regularly 
reviewed by the Board to ensure that the 
Group’s activities are aligned with our purpose, 
culture and strategy and is reinforced through 
the key decisions that the Board takes. A key 
feature of our culture is that each of the Group’s 
facilities operate with a significant degree 
of autonomy and reflect the communities they 
operate in and their history within the Group. 
Local responsibility and drive promote our 
success, but are nevertheless underpinned 
by our common guiding principles. 
We monitor a range of measures that underpin 
our culture. Our colleagues’ support is critical 
to the delivery of the Group’s purpose and 
ensuring a safe and supportive environment, 
where colleagues are given the opportunity 
to develop and fully participate in our business, 
is a key area of Board review. We actively 
monitor our Health and Safety performance 
and promote a Health and Safety culture at 
work to ensure colleague safety, taking prompt 
action to address any concerns. Details of 
Health and Safety performance are set out 
on page 54 of the Strategic Report.
Likewise, we focus on producing the highest 
quality food without compromising the heritage 
and integrity of our products by monitoring 
and investigating any complaints received 
thoroughly. The food safety standards at each 
of our sites are reviewed regularly by our own 
technical teams and externally by the British 
Retail Consortium, with action being taken 
to address any issues if we fail to achieve an 
A Grade at any of our sites. Further details 
of complaints per million units sold and BRC 
Grades awarded are set out on page 25 
of the Strategic Report.
Underpinning our culture
We have developed various means 
of engagement to underpin our culture 
and to ensure that our colleagues understand 
and contribute to this at a practical level. 
All employees participate in online training 
to ensure that they understand the expectations 
and standards that define the Group across 
a wide range of areas, including food safety, 
diversity and inclusion, anti-bribery and 
corruption and Health and Safety, which 
are refreshed and supplemented at 
regular intervals.
Our Board is kept informed through 
engagement across the workforce through 
regular site visits, engagement with works 
councils and from feedback on presentations 
to our colleagues on the Group’s performance 
and strategy.
BOARD ACTIVITIES
CONTINUED
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BOARD ACTIVITIES GOVERNANCE FRAMEWORK
The Board is responsible for the long-term 
success and stewardship of the Company, 
overseeing its conduct and affairs to create 
sustainable value for the benefit of its 
Shareholders and other stakeholders, including 
customers, suppliers, employees and the 
communities in which the business operates. 
The Board is ultimately responsible for the 
business strategy and the financial robustness 
of the Group, for monitoring performance and 
for establishing a governance structure and 
practice that facilitates effective decision-
making and good governance.
The Board consists of Executive Directors 
alongside a strong team of experienced 
Non-Executive Directors. All Non-Executive 
Directors are deemed to be independent. 
The Executive Directors have responsibility for 
particular functions which are set out on page 
92, and further delegate management to the 
wider senior management team throughout the 
Group based on their experience and seniority.
To enable the members of the Board to discharge 
these responsibilities, they have full and timely 
access to all relevant information. 
Board meetings are periodically held at the 
Group’s sites and Non-Executive Directors 
regularly visit the Group’s sites on an individual 
basis allowing the Directors to review the 
operations and meet the management teams 
of those particular sites.
BOARD OF DIRECTORS
BOARD COMMITTEES
EXECUTIVE COMMITTEES
OPERATING BOARDS
EXECUTIVE MANAGEMENT
•	 Establishes the Company’s strategy, purpose and values.
•	 Promotes the long-term success of the Company.
•	 Engages with stakeholders to ensure their interests are 
appropriately balanced.
•	 Reviews the principal risks faced by the Company and 
establishes its risk appetite.
•	 Maintains a framework of effective and prudent controls.
•	 Reviews and promotes the Group’s culture.
•	 Approves the Company’s budgets, financial reports  
and dividends.
•	 Oversees matters delegated to Board Committees. 
The Board delegates certain roles and responsibilities to its various 
committees and to Senior Executives. The Committees ensure that 
there is independent oversight of internal controls and risk management 
and assist the Board by fulfilling their obligations and reporting back 
to the Board on the outcomes from their respective activities.
The terms of reference for each Board Committee are available  
on the Company’s website at www.cranswick.plc.uk.
The key responsibilities of the Environment, Social & Corporate 
Governance (ESG) Committee, Audit Committee, Nomination 
Committee and Remuneration Committees are set out on pages 94, 
96, 101 and 105 respectively.
NOMINATION 
COMMITTEE
REMUNERATION  
COMMITTEE
ESG 
COMMITTEE
AUDIT & RISK 
COMMITTEE
Executive Committees are constituted on an ad-hoc basis to address 
particular strategic, operational and commercial matters affecting 
the business.
These consist of Executive Directors and relevant Senior Executives  
from the business. The feedback from any such committees is shared 
with the Board.
Operating boards (or sub-boards) consisting of Senior Executives from 
each of the relevant businesses meet regularly to discuss operational and 
commercial matters affecting such businesses. Operating boards are also 
attended by the Executive Directors and relevant members of the Group’s 
Food Central Division, which provides technical and administrative 
support across the Group. The feedback from the operating boards 
is shared with the Board.
FRESH PORK
CONVENIENCE
GOURMET 
PRODUCTS
POULTRY
PET 
PRODUCTS
3– 6 years
6 – 9 years
Over 9 years
4
3
2
Executive Management by tenure
41– 50 years
51– 60 years
3
6
Executive Management by age
Male
Female
7
2
Executive Management by gender
How the Board monitored culture in 2023/24
Action taken
Link to culture
Directors undertook site visits as  
a Board and individually.
Visits enable the Board to gain a direct understanding of the working environment 
of colleagues and the challenges that they face, together with the practical impact 
of the Group’s policies and initiatives and understanding of the Group’s purpose.
Where individual visits are undertaken by Directors, feedback is provided to the Board 
to assist the understanding of the Group’s culture and ways in which this is understood 
and driven at a local level.
Reviewed reports from the Designated  
Non-Executive Director responsible for 
Workforce Engagement (ENED).
During the year the Board considered a number of reports and related recommendations 
from the ENED (Yetunde Hofmann) following visits to various Group facilities, further 
details of which are set out on pages 82 and 83 of the Governance Report.
Sponsored Group-wide colleague surveys 
and considered responses provided.
These facilitate the Board obtaining feedback from colleagues on how we operate 
our business and its leadership and enable us to critically review our culture. The Board 
review and monitor response rates which helps its understanding of engagement by 
our colleagues and their understanding of our culture and guiding principles.
Reviewed Health and Safety performance  
trends and statistics. 
Active monitoring of performance at our sites enables the Board to monitor the 
effectiveness of safety practices and behaviours and to identify issues that require 
addressing to promote a Health and Safety culture to ensure colleague safety.
Reviewed data on food safety and reports on 
related technical matters.
Provides the Board with insight into how the delivery of high quality food is undertaken  
at a site level and, where issues were identified, improvement plans required and the 
implementation of learnings across the Group.
Attended Second Nature Group meetings, visited 
various Second Nature projects and reviewed regular 
progress reports on initiatives being undertaken.
Allowed the Board to develop further insight into the Group’s sustainability strategy 
and vision to become the food industry’s most sustainable business and ways this is 
embraced throughout the Group by colleagues and individual sites.
Participated in product development reviews, 
tastings and monitored the development  
of new product categories and their commercial  
introduction into the market.
Enabled the Board to understand new recipes and culinary ideas developed to ensure 
our products remain relevant and are adapted to the needs of the modern consumer and, 
more broadly, the extent to which our workforce take an interest and 
pride in the products they help to produce.
Reviewed details of internal audits where performance 
was considered to fall short of Group standards 
(through Audit Committee reviews reported to  
the Board).
Reports highlighted to the Board matters where behaviours and practices were not 
consistent with the promotion of the Group’s culture and provided details of learnings 
applicable to the Group more generally and actions being taken to rectify matters.
Reviewed a broad range of matters related to business 
integrity across the Group, including the operation 
of an independent whistleblowing line and the  
implementation of policies relating to modern slavery,  
equal opportunities and diversity and anti-bribery 
and corruption.
This provided the Board with an understanding and the opportunity to review practices 
and behaviours across the Group and extent to which these promote the Group’s 
purpose and culture.
Reviewed and approved major capital expenditure 
proposals across the Group.
Facilitated the Board’s understanding of how the Group is supporting its purpose 
and culture through investment by reference to a number of linked criteria including 
its impact on our efficiency, environmental performance and ability to offer value 
to customers.
BOARD ACTIVITIES
CONTINUED
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Succession planning
During the year, the Nomination Committee 
reviewed the Board and Senior Management 
Succession Plans, which incorporated 
contingency planning relating to sudden 
and unforeseen departures, together with 
longer-term planning. Whilst appointments 
continue to be made on the basis of merit, 
without the adoption of specific diversity 
targets, the Board recognises the importance 
of ensuring that it is not composed exclusively 
of like-minded individuals with similar 
backgrounds and has a policy of increasing 
diversity at all levels.
During the year, Mark Reckitt retired as a 
Non-Executive Director after nine years of 
service, Pam Powell retired as a Non-Executive 
Director after nearly six years of service and 
Alan Williams and Rachel Howarth 
were appointed as Non-Executive Directors. 
Further details relating to appointments to 
the Board during this year are set out in the 
Nomination Committee Report on pages 
101 to 104. 
Director reappointment
All Non-Executive Directors undertake 
a fixed term of three years subject to annual 
re-election by Shareholders at the AGM. 
The fixed term can be extended and consistent 
with Corporate Governance best practice, 
would not exceed nine years except in the 
case of exceptional circumstances. The current 
length of tenure for the Chairman and each  
of the Non-Executive Directors as at 30 March 
2024 is set out below.
Professional development and support
All Directors are provided with the opportunity 
for ongoing training to keep up to date with 
relevant legislative changes, including covering 
their duties and responsibilities as Directors 
and the general business environment. 
Directors can obtain independent advice at 
the expense of the Company.
Training is provided at training sessions 
delivered at Board meetings which all 
Directors attend and also by way of focused 
meetings and site visits undertaken 
by individual Non-Executive Directors. 
Training is delivered by senior executives 
and, where appropriate, by external advisors 
and other professional bodies.
In the past year, the Board received updates 
and training on a number of topics including 
various technical presentations relating 
to food manufacturing, H&S and UK equity 
market regulation and valuations along with 
other market perspectives from management. 
The Company Secretary and Group Finance 
also provide briefings during the year on 
material developments in legal, governance 
and compliance matters.
During the year, Non-Executive Directors also 
attended a number of Group Risk Committee 
and Second Nature Committee meetings 
to further enhance their understanding 
of the Group’s operations.
Tenure as at 30 March 2024 for Non-Executive Directors
Director
1 Year
2 Years
3 Years
4 Years
5 Years
6 Years
7 Years
8 Years
9 Years
Tim Smith
Liz Barber
Alan Williams
Yetunde Hofmann
 Rachel Howarth was appointed as a Non-Executive Director on 30 April 2024.
BOARD ACTIVITIES GOVERNANCE FRAMEWORK
CONTINUED
BOARD EFFECTIVENESS
A performance evaluation 
process was undertaken based 
on an online questionnaire. 
This was facilitated by the 
Company Secretary who 
is considered a suitable and 
independent person to conduct 
this process.
Evaluation Process
The Board evaluation was conducted via an 
online questionnaire and focused on a range 
of governance matters, including:
•	 Implementation of the 2022/23 external 
Board effectiveness review
•	 Board composition 
•	 Leadership and succession planning
•	 Board dynamics and decision-making
•	 Strategy, purpose, values and culture
•	 Operation of Board Committees
•	 Board logistics and secretariat support
•	 The Board’s advisers
In addition, the views were sought from senior 
executives who interact regularly with the 
Board and the Board’s remuneration advisers 
and auditors in relation to the operation of the 
Remuneration Committee and 
Audit Committee.
The Company Secretary then prepared 
a Board Report summarising the key findings 
and themes arising from the responses to the 
questionnaire. The report was then presented 
to the Board and discussed at its April meeting.
Findings
The report found that the Board continues 
to operate effectively in a collegiate manner 
with a strong sense of common purpose and 
included a good balance of challenge and 
support to management. The report concluded 
that the Directors had the necessary skills 
required for the effective governance of the 
Company, but recognised that greater digital 
and cyber experience at a Board level would 
be an advantage.
The report considered progress in relation 
to the recommendations made the previous 
year when, in accordance with corporate 
governance best practice, an independent 
external assessment of board effectiveness had 
been undertaken by Clare Chalmers which 
had identified scope for further improvement 
in a number of areas which the Board considered, 
including the following:
•	 The need for a more formal, structured 
approach to long-term executive 
succession planning: A formal succession 
plan has been developed by the CEO and 
Group HR Director which has been reviewed 
by the Nomination Committee and covers 
key management roles, however, the Board 
effectiveness evaluation identified the 
requirement for further progress in relation 
to development and training of the 
succession pipeline within the Group, which 
will be addressed over the coming year.
•	 A more central role for the Board in 
articulating and overseeing strategic aims 
of the business: Board meetings over the 
year have been more focused on strategic 
matters with a review of forward agendas 
for the next financial year having been 
undertaken to maintain attention to strategic 
priorities. The Board review acknowledged 
that progress had been made and that the 
momentum to reorientate the Board’s focus 
should be continued.
•	 A deeper understanding of certain risks 
faced by the Group and to test the Board’s 
appetite for risk: A number of deep dive 
reviews have been undertaken by the Audit 
Committee and the Board has undertaken 
a review of the Group’s appetite for risk, 
which is reflected in the principal risks and 
uncertainties summarised in the Strategic 
Report on pages 68 to 72. Further deep dive 
reviews of key risks by the Audit Committee 
will be undertaken during the year.
•	 Further development of the ESG 
Committee in relation to the social aspects 
of its remit: Whilst the review identified that 
further progress is required, it was noted that 
the Group had now established a Social 
Impact Committee and that considerable 
progress had been made. Further details are 
set out in the ESG Committee Report of 
pages 94 to 95.
•	 Consideration of the frequency and 
duration of Board and Committee 
meetings with less emphasis on 
operational matters: The Board schedule 
for the coming year has been reduced 
to eight scheduled meetings, with a range 
of more strategic topics, and less emphasis 
on operational matters included in the 
Board’s forward agenda. 
CORPORATE GOVERNANCE
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BOARD LEADERSHIP AND PURPOSE
The division of roles and responsibilities between our Chairman, Executive Directors and Non-Executive Directors is explained below, together with 
the support they receive from the Company Secretary to enable them to meet their responsibilities under the UK Corporate Governance Code.
Non-Executive Chairman
Tim Smith
•	 Primarily responsible for the leadership of the Board, ensuring 
that it is effective and promoting critical discussion.
•	 Chairs the Nomination Committee and ESG Committee 
and the AGM.
•	 Sets the Board meeting agendas in consultation with the 
Chief Executive and Company Secretary, ensuring they are 
aligned to the business strategy.
•	 Leads the performance evaluation of the Board and ensures 
its effectiveness in all aspects of its role.
•	 Sponsors and promotes the highest corporate governance 
and ethical standards.
•	 Facilitates contribution from all Directors to the discussions 
of the Board.
•	 Provides a sounding board for the Chief Executive on key business 
decisions and challenges proposals where appropriate.
•	 Ensures effective communication with our Shareholders and 
other stakeholders. 
Chief Executive Officer
Adam Couch
•	 Develops and implements the Group’s strategy with input from 
the rest of the Board and its advisers.
•	 Responsible for the overall operational activity of the Group.
•	 Manages the day-to-day business of the Group, leads its 
direction and promotes its culture and values.
•	 Brings matters of particular significance or risk to the Chairman 
for discussion and consideration by the Board where appropriate.
•	 Responsible for overseeing the delivery of the sustainability agenda 
within the Group.
Executive Directors
Mark Bottomley, Jim Brisby and Chris Aldersley
•	 Provide specialist knowledge and experience to the Board.
•	 Support the Chief Executive Officer in the implementation 
of the Group’s strategic policies.
•	 Responsible for the budgeting process and reporting of the  
financial performance of the Group. 
•	 Responsible for the commercial affairs of the Group.
•	 Responsible for the operational performance of the Group.
•	 Responsible for the leadership and management of commercial, 
risk, treasury, tax and finance functions across the Group. 
Senior Independent Director (SID)
Liz Barber
•	 Provides a sounding board for the Chairman and supports 
him in his leadership of the Board.
•	 Is available if Shareholders want to raise concerns that normal 
channels have failed to resolve. 
•	 Chairs the Remuneration Committee. 
•	 Heads up the Non-Executive Directors on the Board.
•	 Reviews the Chairman’s annual performance appraisal along 
with the other Non-Executive Directors. 
Non-Executive Directors
Yetunde Hofmann, Alan Williams and Rachel Howarth 
•	 Bring complementary skills and experience to the Board.
•	 Constructively challenge the Executive Directors on 
matters affecting the Group.
•	 Chairs the Audit Committee (Alan Williams).
•	 Satisfy themselves as to the accuracy of the financial performance 
of the Group and the robustness and effectiveness of financial 
controls and risk management processes. 
•	 Help develop strategy with an independent outlook.
•	 Together with the SID, review management’s performance.
•	 Engage directly with employees. 
Company Secretary
Steven Glover
•	 Responsible to the Board.
•	 Acts as secretary to the Board and each of its Committees 
ensuring compliance with procedures.
•	 Responsible, under the direction of the Chairman, for ensuring  
the Board receives timely and accurate information. 
•	 Provides support to the Non-Executive Directors.
•	 Responsible for advising the Board on all governance matters. 
COMPLIANCE STATEMENT
This report, together with the 
ESG Report on pages 94 to 95, 
the Audit Committee Report on 
pages 96 to 100, the Nomination 
Committee Report on pages 101 
to 104, and the Remuneration 
Committee Report on pages 105 
to 131, describes how the Board 
applies the principles of good 
governance and best practice as 
set out in the 2018 UK Corporate 
Governance Code (the ‘Code’) 
which can be found on the 
Financial Reporting Council’s 
website: www.frc.org.uk. 
The Board is pleased to report that it has 
complied with the requirements of the Code 
during the 53 weeks ended 30 March 2024, 
with the following exceptions: 
At least half the Board, excluding 
the Chair, should be non-executive 
directors whom the Board considers 
independent (Code Provision 11). 
Following the retirement of Pam Powell 
as a Non-Executive Director on 1 September 
2023, the Board had three independent  
Non-Executive Directors (excluding the 
Chairman) and four Executive Directors. 
The Board undertook the recruitment 
of an additional independent Non-Executive 
Director using independent search consultants 
and appointed Rachel Howarth as a Non-
Executive Director on 30 April 2024 to address 
this, following which the Company has been 
compliant with Code Provision 11. 
Further details relating to the recruitment of 
Rachel Howarth are set out in the Nomination 
Committee Report on page 101.
The Remuneration Committee should 
have a minimum membership of three 
independent Non-Executive Directors 
(Code Provision 32).
Following the retirement of Pam Powell 
on 1 September 2023, the Remuneration 
Committee had only two independent 
Non-Executive Directors (excluding the 
Chairman). This was addressed by the 
recruitment and appointed to the Committee 
of Rachel Howarth, described in more detail 
above, following which the Company has been 
fully compliant with Code Provision 32. 
Workforce engagement relating to 
alignment of executive remuneration 
with wider Company pay policy 
(Code Provision 40 and 41). 
The Remuneration Committee does not 
directly consult with employees regarding 
the remuneration of the Executive Directors. 
However, when considering remuneration 
levels to apply, the Committee takes into 
account base pay increases, bonus payments 
and share awards made to the Company’s 
employees generally. Details of how Executive 
Director pay is considered in the context of 
the broader workforce is set out on page 109 
of the Remuneration Committee Report.
The Board has reviewed the financial 
statements and, taken as a whole, considers 
them to be fair, balanced and understandable, 
providing sufficient and appropriate 
information for Shareholders to assess 
the Company’s position and performance, 
business model and strategy. The Audit 
Committee provided guidance to the Board 
to assist it in reaching this conclusion.
By order of the Board 
 
Steven Glover
Company Secretary
21 May 2024
CORPORATE GOVERNANCE
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ESG COMMITTEE
The Environment, Social and 
Corporate Governance (ESG) 
Committee reviews and 
recommends to the Board the 
Group’s ESG strategy taking into 
account its stated purpose, 
strategy, culture, vision and values.  
As Chair of the ESG Committee,  
I am pleased to introduce the ESG 
Committee Report for the 
53 weeks ended 30 March 2024.
Tim J Smith CBE
Chairman
Composition of the ESG Committee
Committee Members
Meetings attended
Tim Smith – Chair
3/3
Mark Reckitt1
1/3
Pam Powell2
1/3
Liz Barber
3/3
Yetunde Hofmann3
2/3
Alan Williams4
2/3
Adam Couch
3/3
Mark Bottomley
3/3
Jim Brisby
3/3
Chris Aldersley5
2/3
1.	 Mark Reckitt retired as a Director at the Company’s AGM  
on 24 July 2023 and attended all relevant meetings prior 
to retirement.
2.	 Pam Powell retired as a Director on 1 September 2023 
and attended all relevant meetings prior to retirement.
3.	 Yetunde Hofmann was unable to attend the April ESG 
Committee meeting due to a long-standing conflicting 
commitment prior to the appointment as a Director, 
which was approved by the Board.
4. 	 Alan Williams was appointed as a Director from the 
Company’s AGM on 24 July 2023 and attended all relevant 
meetings following appointment
5.	 Chris Aldersley was unable to attend the April ESG 
Committee meeting due to a long-standing conflicting 
commitment prior to the appointment as a Director, 
which was approved by the Board.
Other regular attendees
•	 The Group HR Director and the Head 
of Sustainability Strategy & ESG and 
other senior executives attend by invitation 
as required.
•	 The Company Secretary also attends 
meetings as secretary to the Committee.
Stakeholders
•	 Engaged with investor bodies and significant 
Shareholders relating to the Group’s ESG 
performance and related disclosures.
•	 Reviewed engagement and outcomes 
in relation to a range of investor indices 
and ratings.
Social
•	 Reviewed the updated strategic position 
on Social Sustainability issues.
•	 Reviewed revised guiding principles which 
define the approach to Social 
Sustainability issues.
•	 Reviewed the established four working pillars 
to support Social Sustainability activities.
Other activities
•	 Reviewed the Group’s policies on 
Environment and Energy, Waste 
and Deforestation.
•	 Reviewed short, medium, and long-term 
plans on the sustainability agenda.
•	 Reviewed the ESG Committee Report.
•	 Approved the Committee’s terms 
of reference. 
•	 Reviewed and approved the strategic 
decision to cease purchasing carbon credits 
and place the investment into an Internal 
Carbon Innovation fund. 
Frequency of meetings
The Committee meets as necessary and 
at least three times a year.
Independence
A majority of the Members of the Committee 
are independent.
Key Activities in 2023/24
Second Nature Strategy
•	 Reviewed the updated Second 
Nature Strategy.
•	 Received reports from and reviewed the 
activities of the Second Nature Committee.
•	 Received updates on key initiatives and 
activities completed to enhance our position 
on Social Sustainability issues.
TCFD/Climate-related targets
•	 Reviewed the TCFD disclosure.
•	 Reviewed climate-related targets, including 
progress on carbon reduction plans, energy 
intensity metrics, water intensity and food 
waste reduction plans in 
manufacturing operations.
•	 Reviewed SASB and other climate-related 
disclosures included in the Strategic Report.
Climate risks
•	 Reviewed climate-related risks and related 
plans to manage and mitigate such risks.
•	 Considered how the recent updates 
to the TCFD are reflected on internal 
risk management.
The Committee
The Committee coordinates the Group’s 
activities relating to ESG matters and, in 
particular, considers and recommends the 
Group ESG strategy to ensure that short-term 
and long-term objectives for the Group’s ESG 
activities are in place and key metrics are 
reported on to support this. 
We have developed a number of focused 
committees which support the ESG committee 
and have a developed ESG governance 
structure which is described in detail on page 
94 of the Strategic Report. Members of the 
Committee have a broad range of business 
experience relevant to various aspects of our 
ESG strategy. In particular, Liz Barber has 
significant experience of sustainability and 
environmental aspects relating to water usage 
from her previous role as Chief Executive 
of Kelda Group, which is particularly relevant 
to the Group. Yetunde Hofmann also has a 
broad background in organisational capacity 
and growth, with a focus on facilitating strategy 
development, change, diversity and inclusion, 
which are also relevant to the development 
of our social agenda.
In addition, whilst Group Quality Director at 
Tesco plc, my role included responsibility for 
overseeing Tesco’s responsible sourcing and  
I therefore have significant experience of 
overseeing supply chain compliance with ESG 
and other ethical related requirements, which is 
an important element of our wider ESG agenda.
Following Pam Powel’s retirement in 
September, the Committee no longer had 
majority of independent members, however, 
this has been addressed by appointment 
of Rachel Howarth in April 2024.
Our commitments 
During the year the Committee continued 
to review the Group’s commitments and targets 
including reduction plans on greenhouse gases, 
water use, energy intensity, food waste and 
packaging and our performance against these. 
Whilst progress is being made in most areas, 
this is not linear, and the review has underlined 
the challenge in meeting these targets by their 
stated dates. Details of progress to date is set 
out in more detail in the Strategic Report on 
pages 44 to 46. 
The committee considered the areas of priority 
for the Group’s environmental sustainability 
strategy, and in particular, the commitments 
to reduce greenhouse gas emissions across 
all scopes. Part of this process is to understand 
and discuss key interventions, the costs 
associated with these activities and the 
outcome against our SBTi targets in 2030. 
Further details of our quest to Net Zero are set 
out on pages 34 to 35 of the Strategic Report.
Also, as part of our wider sustainability 
commitments, the Committee also considered 
and reviewed the latest updates to the Group’s 
Sustainability Strategy Platform called Second 
Nature. The Second Nature platform was 
established in 2018/19, which lays out our 
strategic approach to dealing with the 
challenges that surround sustainability. 
However, as part of our annual review it was 
agreed that certain elements of our strategy 
needed updating and refreshing, given the 
evolving nature of sustainability. As part of this 
process the Committee reviewed qualitative 
and quantitative research to understand 
internal/external stakeholder views on our 
current Second Nature Strategy and 
considered proposed revisions to our guiding 
principles and the working pillars of our 
strategy. Our updated approach to setting our 
Sustainability Strategy can be found on pages 
30 to 38.
Social sustainability
In our 2022/23 ESG Report we highlighted 
the importance and recognition that our 
sustainability strategy needs a more balanced 
view on the interconnected nature of both 
Environmental and Social Sustainability issues. 
Whilst the Group already has well defined 
policies in relation to matters such as diversity, 
inclusion, and human rights, it was agreed 
that Social Sustainability issues should be 
incorporated more formally into ESG related 
discussions and our Group-wide 
sustainability strategy.
As part of this process, the strategic approach 
taken to sustainability through our Second 
Nature platform, was updated in the 2022/23 
period, with input and support from the ESG 
committee members. To help us clearly 
articulate what Social Sustainability means 
to internal and external stakeholders we 
developed a set of guiding principles and 
working pillars (see page 31). The guiding 
principle of “Thriving Together with Purpose” 
sets out our overall approach, whilst the 
working pillar of “Living Well” brings Social 
Sustainability to life. 
The Group HR Director heads up our social 
sustainability strategy and is supported by the 
Group Marketing Director and the Head of 
Sustainability Strategy and ESG. Over the last 
12 months, Social Sustainability considerations 
and issues have been discussed at our ESG 
committee and Second Nature committee. 
Key areas discussed in the last 12 months 
included, food redistribution activity, 
volunteering initiatives, DEI approach and 
community engagement projects.
Risk 
A key function of the Committee is to identify, 
manage and mitigate climate-related risks an 
analysis of which is set out on pages 40 to 43 
of the Strategic Report and includes details of 
actions being taken by the business to address 
risks identified. The Committee’s work also 
encompasses considering the allocation of the 
Group’s resources and capital to ensure that 
these have a material impact mitigating our 
risks, whilst also delivering value to Shareholders. 
In particular, the Group faces significant 
challenges when addressing greenhouse gas 
emissions, the majority of which encompasses 
our Scope 3 emissions, which derive from the 
Group’s supply chain and are therefore less 
easy to influence directly. Work on establishing 
our Science Based Targets relating to this and 
the development of effective mitigation 
strategies is ongoing. 
Governance
The Committee’s terms of reference were 
reviewed by the Committee during the year. 
A copy of the Committee’s terms of reference 
is available on the Company’s website at  
www.cranswick.plc.uk.
On behalf of the Committee
Tim J Smith CBE
Chairman
21 May 2024
CORPORATE GOVERNANCE
CORPORATE GOVERNANCE
Corporate governance
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THE AUDIT COMMITTEE
Principal responsibilities 
of the Audit Committee
The Committee’s principal responsibilities 
include reviewing and monitoring:
•	 The integrity of the Group’s financial 
statements and related narrative reporting;
•	 The Group’s accounting policies and the 
impact of new and amended 
accounting standards;
•	 The effectiveness of the Group’s financial 
reporting, internal control and risk 
management systems in support of 
the Board;
•	 The effectiveness of the Internal Audit 
function in the context of the Company’s 
overall risk management framework;
•	 The effectiveness, scope, cost and 
independence of the Group’s 
external auditors;
•	 The Company’s whistleblowing and 
anti-bribery policies; and
•	 The Group’s viability, and its disclosure within 
the Annual Report.
The Committee makes recommendations 
to the Board on the removal, appointment or 
reappointment of the Group’s external auditors. 
The Audit Committee’s terms of reference, 
which are reviewed and approved by the Board 
annually, are available on the Group’s website 
at www.cranswick.plc.uk within the Corporate 
Governance section.
Composition of the Audit Committee
The Audit Committee comprises the following 
Non-Executive Directors:
Committee Members
Meetings attended
Alan Williams – Chair*
3/5
Yetunde Hofmann
5/5
Pam Powell**
2/5
Liz Barber***
5/5
Mark Reckitt****
2/5
*	
Alan Williams was appointed as a Director on 24 July 2023 
and attended all meetings following appointment.
**	 Pam Powell retired as a Director on 1 September 2023 
and attended all meetings prior to retirement.
***	 Liz Barber ceased to be Chair of the Audit Committee 
on 24 July 2023 following her appointment as Senior 
Independent Director but has continued to attend meetings 
as a member of the Audit Committee.
****	Mark Reckitt retired as a Director at the Company’s AGM on 
24 July 2023 and attended all meetings prior to retirement.
All members of the Committee have extensive 
managerial experience in large, complex 
organisations and have a wide range of financial, 
commercial and operational expertise. It is a 
requirement of the UK Corporate Governance 
Code that at least one Committee member 
has recent and relevant financial experience. 
Both Alan Williams and Liz Barber meet 
this requirement. 
Other regular attendees
The Chair, Chief Financial Officer, Head of Risk 
and Internal Audit, Director of Group Reporting 
and Control, External Audit Partner and 
External Audit Director attend by invitation 
as required. The Group Company Secretary 
also attended meetings as secretary to 
the Committee.
Frequency of meetings
The Committee is required to meet at least 
three times a year and its agenda is linked to 
the Group financial calendar. Both the external 
auditors and the Head of Risk and Internal Audit 
have the opportunity to access the Committee, 
without the Executive Directors being present, 
at any time, and the Committee formally meets 
with both the external auditors and the Head 
of Risk and Internal Audit independently, at least 
once a year. In addition to formal meetings, the 
Chair of the Audit Committee has one-on-one 
updates with the Head of Risk and Internal audit 
and Chief Financial Officer to discuss ongoing 
matters and approve any non-audit fees 
undertaken by the external auditors.
Independence
All members of the Committee 
are independent.
Key activities in 2023/24
Integrity of Financial Statements
•	 	Reviewed and challenged the key financial 
reporting judgements and estimates and 
concluded that accounting treatments 
were appropriate. 
•	 Reviewed the Cranswick Pet Products 
impairment assessment, and agreed that 
the conclusions reached and impairment 
recognised are appropriate.
•	 Reviewed and concluded that the Group 
is a going concern for a period of at least one 
year from the date of signing these financial 
statements; and that the relevant disclosures 
are appropriate.
•	 Reviewed and concluded that the Financial 
Statements and narrative reporting are fair, 
balanced and understandable.
Accounting policies 
•	 Reviewed the Group’s accounting policies 
to ensure they remain appropriate and have 
been consistently applied.
•	 Reviewed the change in accounting policy for 
share based payments and concluded that 
disclosures in this year’s Financial Statements 
are appropriate.
•	 	Reviewed the impact of new and forthcoming 
accounting standards and concluded that 
disclosures in this year’s Financial Statements 
are appropriate.
•	 Reviewed the disclosure of Alternative 
Performance Measures (APMs) and concluded 
that they are appropriate for monitoring the 
Group’s underlying performance.
Internal audit
•	 Reviewed and challenged the work of 
the Group’s Internal Audit function and 
concluded that it is operating effectively 
and is appropriately resourced.
•	 Reviewed and approved the Internal 
Audit Charter. 
•	 Reviewed and approved Head of Risk and 
Internal Audit independence declaration.
•	 Reviewed and approved the Internal Audit 
plan and budget for the coming year.
•	 Reviewed and appraised the 
recommendations from the Internal Audit 
External Quality Assessment (EQA).
External audit
•	 Approved the terms of engagement and 
remuneration of the external auditors.
•	 	Reviewed and was satisfied with the 
effectiveness of the external audit process.
•	 Monitored the independence of external 
auditors and concluded that 
PricewaterhouseCoopers LLP (PwC) 
is independent.
Whistleblowing and anti-bribery
•	 Reviewed and approved the Group’s 
whistleblowing policy.
•	 Reviewed and approved the Group’s 
anti-bribery policy.
•	 Reviewed, on behalf of the Board, 
whistleblowing reports and their resolution.
Internal controls and risk management
•	 Reviewed the Group’s internal controls and 
risk management systems, including those 
for assessing emerging risks, and concluded 
that they are operating effectively.
•	 Reviewed and challenged the work and 
associated reporting of the Group 
Risk Committee.
•	 Reviewed and updated the Board’s risk 
appetite statement.
•	 Reviewed and approved the Group’s 
proposed approach in response to the 
new UK Corporate Governance Code, 
particularly focusing on the actions required 
to comply with the Provision 29.
•	 Reviewed and updated, where necessary, 
the Committee’s terms of reference.
•	 Reviewed the Group’s IT control 
environment, and received regular updates 
on cyber risks.
Group viability and related disclosures
•	 Reviewed and concluded that a three-year 
time horizon for the Group’s Viability 
Statement remained appropriate.
•	 Reviewed the Group’s budget, forecasts and 
downside sensitivity analysis, including the 
loss of consumer demand for premium and 
added-value products and the risk of disease 
within livestock, and concluded that the 
Group is viable over the three-year 
time horizon.
•	 Reviewed and approved the Viability 
Statement disclosure in the 
Financial Statements.
Statement by the Chair 
of the Audit Committee
On behalf of the Audit Committee, I am pleased 
to present the Audit Committee Report for the 
53 weeks ended 30 March 2024 which provides 
an overview of the key activities and the areas 
of focus of the Committee during the year.
This is my first report as Audit Committee Chair 
following my appointment in July 2023 when 
I took over the role as Chair from Liz Barber. 
I would like to thank Liz for her leadership and 
I look forward to progressing the work of 
the Committee.
The Committee met formally five times this 
year, with meetings in advance of half-year 
and year end financial reporting in November 
and May respectively, and additional meetings 
in June, September and March in preparation 
for the half-year and year end processes.
Across these five meetings the Committee 
focused on its primary responsibilities of 
supporting the Board and protecting the 
interests of Shareholders in relation to financial 
reporting, audit and internal control. 
The Committee also facilitated strategic 
discussions on risk appetite, the adequacy 
of mitigation and controls to manage risk to 
an acceptable level.
Throughout the year, the Committee monitored 
developments in respect of the UK Corporate 
Governance Code and maintained its emphasis 
on enhancing the internal controls framework 
for risk management. Following the release 
of the 2024 Corporate Governance Code 
in January, the Committee welcomed the 
focused approach taken by the FRC.
The Committee reviewed Internal Audit’s 
terms of reference and future audit plans, and 
reviewed the appropriateness of the external 
audit including the experience, resource and 
value provided by the Group’s auditor. In the 
period, an Internal Audit External Quality 
Assessment (EQA) was conducted by Ernst 
& Young LLP to evaluate, in line with the 
International Standards for the Professional 
Practice of Internal Auditing (‘IIA Standards’) 
and the Code of Practice for Internal Audit 
(‘Code of Practice’), the quality and efficacy 
of the Internal Audit function. The review 
identified good practices and adherence 
with the key standards, and identified a small 
number of recommendations to further 
enhance the effectiveness of the Internal 
Audit function. Overall, the conclusion was 
reached that the Internal Audit function is well 
respected, operating effectively, and provides 
the appropriate level of assurance to the Group.
During the year, the FRC conducted a review 
of the Group’s Interim Report for the period 
ended 23 September 2023, as part of its routine 
corporate reporting quality assessment. I am 
pleased to confirm that following this review, 
no immediate actions were required from the 
Group. Observations were brought to the 
attention for consideration in the preparation 
of the Group’s 2024 Annual Report and future 
interim reports, and the suggestions have been 
incorporated. The Committee appreciates FRC’s 
collaboration and valuable input, which support 
our ongoing commitment to enhancing the 
quality of our financial reporting.
Over the next 12 months the Committee will 
continue to focus on key areas of financial 
judgement and reporting as well as further 
enhancing the Group’s internal control 
environment. Certain principal risks will be 
strategically reviewed via deep dive risk reviews 
by the Committee to ensure mitigating controls 
remain adequate against an evolving risk 
landscape. The Committee will also review the 
adequacy of other sources of assurance in areas 
such as ESG and the developing requirements 
of the International Sustainability Standards 
Board (ISSB).
Alan Williams
Chair of the Audit Committee
21 May 2024
The Audit Committee’s 
primary role is to assist the Board 
in providing effective governance 
over the Group’s financial reporting, 
risk management and internal 
control systems. This includes 
oversight of the Group’s Internal 
Audit Function, the Risk Committee 
and the External Audit.
Alan Williams
Chair of the Audit Committee
CORPORATE GOVERNANCE
CORPORATE GOVERNANCE
Corporate governance
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THE AUDIT COMMITTEE
CONTINUED
Performance evaluation of 
the Audit Committee
An independent external evaluation of the 
effectiveness of the Committee is conducted 
every three years. In the last review carried 
out in 2022 by Clare Chalmers Limited, the 
evaluation indicated that the Committee was 
operating effectively. 
Financial reporting
During the year, the Audit Committee reviewed 
accounting papers prepared by management 
and considered, with input from external 
auditors, the appropriateness of the main 
accounting policies, estimates and judgements 
made in preparing the financial statements. 
The key matters considered by the Committee 
in review of the financial statements for the 53 
weeks ended 30 March 2024 are set out below.
Biological assets
•	 In accordance with IAS 41, biological assets 
are valued at fair value in the Group balance 
sheet, with the net valuation movement 
disclosed separately on the face of the 
income statement. The valuation requires 
judgement involved in the classification 
of biological assets within the fair value 
hierarchy, and is sensitive to key assumption 
which includes the fair value of livestock at 
the various stages of development. The Audit 
Committee reviewed the assumptions used 
within the models, management’s proposed 
accounting treatment and the change in the 
fair value hierarchy, resulting in sucklers, 
weaners and finished pigs moving from Level 
2 into Level 3 of the fair value hierarchy, and 
was satisfied that the standard had been 
fairly and consistently applied and the 
required disclosures made in the financial 
statements (See Note 14).
Investment carrying value (Company only)
•	 The Committee reviewed management’s 
assertion that no impairment triggers were 
identified, and the assumptions used in 
determining the carrying value of investments 
in subsidiaries in the Parent Company. 
These were considered reasonable.
Goodwill
•	 In accordance with IAS 36, the carrying 
value of goodwill is reviewed annually for 
impairment. For each cash-generating unit 
(‘CGU’) the recoverable amount is determined 
as the higher of either the fair value less cost 
of disposal or the value in use. The Audit 
Committee reviewed the judgements 
applied and assessed the reasonableness 
of the assumptions used in determining 
CGUs and the recoverable amounts 
including discount rates and market data. 
The Committee also reviewed the reasons 
for completing the goodwill impairment 
assessment for the Fresh Pork and Livestock 
CGUs on a combined basis. The Committee 
was satisfied that the assumptions used and 
the recoverable amounts determined were 
appropriate. (See Note 10).
•	 Specific attention was paid to the Cranswick 
Pet Products CGU, as the losses incurred 
by the business since its acquisition in FY22 
served as a significant indicator for potential 
goodwill and intangible asset impairment. 
The Audit Committee reviewed 
management’s projections and assumptions 
underpinning the value-in-use model and 
assessed calculations as well as sensitivity 
analyses. Additional consideration was given 
to the fair value less cost of disposal 
calculation, which led the Committee to 
concur with the need to recognise an 
impairment. Two additional intangible assets 
were recognised on acquisition, customer 
relationships and trade names, which were 
separately tested for impairment given the 
change in business model and a greater focus 
on new customer relationships. A separate 
review was also performed over the fixed 
assets within the Pet Products business. 
The Committee was satisfied with the 
amount of impairment recognised in the 
Group’s financial statements (See Note 10). 
The Audit Committee also considered the 
following other reporting matter relevant to the 
financial statements:
Share Based Payments
•	 The Group has changed its accounting policy 
for share based payments (‘SBP’) such that the 
value of shares that have been exercised, 
lapsed or forfeited is now credited to Retained 
Earnings as opposed to remaining within the 
SBP Reserve. The impact on of this resulted in 
a third balance sheet to present the restated 
FY22 position, alongside both FY23 and 
FY24. The Audit Committee considered the 
basis for and impact of the change and 
concluded that the proposed change was 
appropriate (See Note 2 and Note 24).
Going concern and viability 
At the request of the Board, and reflecting 
the requirement of the UK Corporate 
Governance Code, the Audit Committee 
reviewed and reported to the Board that it was 
satisfied with the risk disclosures set out on 
pages 68 to 72 and the Viability Statement 
presented on page 73.
To perform this review the Audit Committee:
•	 Reviewed risk reporting disclosures in detail;
•	 Considered the appropriateness of the 
three-year time horizon selected for testing 
the Group’s viability;
•	 Reviewed the Group’s annual budget and 
extended three-year forecast and the 
assumptions therein for reasonableness;
•	 Agreed appropriate downside sensitivities 
to be applied to the forecasts for stress 
testing, based on the Group’s Principal Risks 
and the work of the Risk Committee (in the 
current year focused on the risk of disease 
within livestock and a reduction in consumer 
demand for premium and added-
value products);
•	 Reviewed the availability of debt funding 
for the Group across the three-year forecast 
period; and
•	 Reviewed the TCFD disclosure, the risks 
disclosed and the forecast impact of climate 
change on the business.
The Board and the Committee concluded that, 
based on the results of the analysis provided, 
they have a reasonable expectation that the 
Group will be able to continue in operation and 
meet its liabilities as they fall due over a 
three-year time horizon (see page 73).
Fair, balanced and understandable
At the request of the Board, the Audit 
Committee reviewed whether the financial 
statements taken as a whole are fair, balanced 
and understandable and provide the necessary 
information for Shareholders to assess the 
Company’s position and performance, business 
model and strategy.
The Board and the Committee understand 
that ‘fair’ should mean reasonable and impartial, 
‘balanced’ should mean even-handed with 
both positive and negative messages being 
portrayed and ‘understandable’ should mean 
simple, clear and free from jargon or 
unnecessary clutter.
In performing this review, the Audit Committee:
•	 Reviewed and assessed key judgement areas 
detailing management’s accounting 
treatment, and discussed key points with 
the Chief Financial Officer outlining reasons 
for considering the disclosures to be fair, 
balanced and understandable;
•	 Obtained confirmation from the preparers 
of the Annual Report that they had reviewed 
the fairness and completeness of 
their sections;
•	 Considered the Annual Report and Accounts 
in the context of the Audit Committee’s 
knowledge and experience of the business;
•	 Reviewed the disclosure of Alternative 
Performance Measures (‘APMs’) and 
considered their appropriateness for 
monitoring the Group’s underlying 
performance; and
•	 Discussed this evaluation with 
External Auditors.
The Committee also established through 
reports from management that there were 
no indications of fraud relating to financial 
reporting matters.
The Audit Committee is pleased to report 
that it reported to the Board that the financial 
statements taken as a whole are fair, balanced 
and understandable.
Risk management and internal control
The Committee conducted its annual review 
of the effectiveness of the Company’s internal 
control and Risk Management Framework 
through the work of Internal Audit, an External 
Quality Assessment (EQA), the external 
auditors’ control recommendations on the 
Group’s financial control environment following 
their audit and thorough review and challenge 
of monthly Board reports. The Committee also 
reviewed key Group policies to include; 
whistleblowing and bribery prevention policies 
and regular whistleblowing update reports on 
behalf of the Board. 
The Group Risk Committee chaired by the 
Chief Financial Officer and including 
representatives from all areas of the business 
met regularly and reported its outputs directly 
to the Audit Committee and updated the Board 
accordingly. During the year, members of the 
Audit Committee attended Group Risk 
Committee meetings to ensure that the Risk 
Management Framework and risk processes 
were adequate, and that risks were 
effectively discussed.
In addition, the Committee reviewed the key 
outputs from work performed by the Group 
Risk Committee to gain assurance over the Risk 
Management Framework, which is designed 
to identify, assess, prioritise, monitor and 
mitigate risk and was satisfied that all Principal 
Risks, including emerging risks, had been 
identified (see pages 68 to 72) and that the Risk 
Management Framework, including processes 
for assessing and reporting emerging risks, was 
operating effectively. Over the course of the 
coming year, it is planned that a Risk 
Management Maturity Assessment will be 
completed by a third party to provide further 
assurance over the robustness and 
effectiveness of the Group’s Risk Management 
Framework and importantly to identify any 
areas where actions can be progressed to 
further enhance existing Risk 
Management arrangements.
During the course of the year, the Committee 
continued to support the Board on the 
deployment of risk appetite statements 
specifically being the level of risk the Group 
was willing to tolerate in order to achieve its 
operational and strategic objectives, which in 
turn will help determine the depth and extent of 
actions and resources required to mitigate risk 
to an agreed acceptable level. Over the coming 
year several deep dive risk reviews are planned, 
which will be supported as required by third 
party subject matter experts, and will provide 
further assurance over the assessment, 
reporting and mitigating actions associated 
with specific Principal Risks.
The Committee also oversaw the developments 
aimed at advancing Corporate Governance 
reform in the UK. This included closely 
following the UK Government’s legislative 
proposals and the Financial Reporting Council’s 
(FRC) consultation on updates to the UK 
Corporate Governance Code. In light of the 
updated Corporate Governance Code 
released in January 2024, the Committee 
assessed its requirements and discussed with 
management the proposed strategy for 
their implementation. 
Looking ahead, the Committee’s primary focus 
for the upcoming year will be on implementing 
the newly introduced 2024 UK Corporate 
Governance Code, particularly concerning 
audit, risk, internal control, and the optimisation 
of a new IT system introduced to enhance the 
documentation and evidence supporting 
control activities.
Internal audit
The Audit Committee is responsible for 
monitoring the performance and effectiveness 
of Internal Audit. The Committee reviewed and 
approved the annual Internal Audit plan, 
ensuring that it was aligned to the Principal 
Risks of the business and received regular 
updates on the delivery of the plan objectives at 
each of its meetings during the year. 
The Committee also reviewed and approved 
the Group’s Internal Audit Charter, which sets 
out the role and mandate of the Internal Audit 
function, the Head of Risk and Internal Audit’s 
annual independence declaration and the 
budget for the coming year.
The Internal Audit approach considered the 
overall Group Risk Management Framework as 
well as risks specific to individual operations 
and was regularly updated to consider changes 
to the risk profile of the Group. Internal Audit 
findings, together with responses from 
management, were considered by the Audit 
Committee and challenged where necessary. 
The Audit Committee also reviewed progress 
by management in addressing the issues 
identified on a timely basis. 
The Audit Committee takes control weaknesses 
identified at site level seriously given the 
decentralised structure of the Group. 
During the year, Internal Audit performed 
a core financial controls review at the majority 
of the Group’s sites. In common with prior years, 
Internal Audit also reviewed specific Group 
non-financial risk areas including whistleblowing 
procedures and the roll out of a new group  
HR system. 
Following the discovery of an immaterial fraud 
incident by an external third party at one of our 
sites, the Audit Committee immediately 
initiated a proactive response to safeguard the 
integrity of Group’s operations. The Audit 
Committee ensured that the root cause 
of these weaknesses were understood and that 
appropriate mitigating action was taken 
to prevent recurrence. By requesting Internal 
Audit to perform these steps, the Audit 
Committee aimed to identify any potential 
vulnerabilities, reinforce control mechanisms, 
and strengthen our overall risk management 
framework. The Audit Committee engaged 
directly with senior management at specific 
sites to seek this understanding and to satisfy 
themselves that appropriate actions had 
been implemented. 
In respect of all other Internal Audit reviews 
completed over the course of the year, no 
control failings or weaknesses were identified 
that would have a significant impact on the 
Group, however recommendations were raised 
where necessary at specific sites to strengthen 
existing processes and controls and follow-up 
audit visits were carried out to ensure that 
agreed corrective actions were being 
progressed by management. 
In view of the work of Internal Audit, external 
audit, Group Finance and Site management 
teams, it was considered unlikely that 
a weakness at an individual site would have 
a significant impact on the Group.
External audit
PricewaterhouseCoopers LLP (PwC) has been 
the Group’s auditor since 2017. The Audit 
Committee assesses annually the qualifications, 
expertise, resources and independence of the 
auditor as well as the quality and effectiveness 
of the audit process. This exercise was 
performed through a questionnaire completed 
by Audit Committee members and the Group’s 
senior finance team.
In assessing audit quality, the Committee 
evaluated four key areas: the mindset and 
culture of the auditor; the auditor’s approach 
to quality control; the skills, character and 
knowledge of audit staff; and the judgements 
they make during the audit process. 
The Committee also considered the following 
factors in assessing the effectiveness of the 
external audit process:
•	 The experience and expertise of the audit 
partner and the audit team;
•	 The level of professional scepticism displayed 
throughout the audit process;
•	 The extent to which the audit plan was met 
and the quality of its delivery and execution;
•	 The robustness and perceptiveness of work 
performed on key accounting and audit 
judgements and estimates; and 
•	 The content of the reports on audit findings 
and other communications.
CORPORATE GOVERNANCE
CORPORATE GOVERNANCE
Corporate governance
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THE AUDIT COMMITTEE
CONTINUED
The output from the process for the 2023 
audit was reviewed and discussed by the 
Audit Committee and with the external 
auditors. Having considered these factors 
and having noted the observations made 
in the auditor’s reporting, the Committee 
was satisfied with the effectiveness of the 
external audit process and recommended to 
the Board that PricewaterhouseCoopers LLP 
(PwC) be reappointed as external auditors 
to the Group and a resolution to this effect 
will be proposed at the 2024 AGM.
For the 53 weeks ending 30 March 2024, 
the Board elected to provide a parental 
guarantee in respect of certain of its subsidiary 
companies and therefore not require an audit of 
those subsidiary financial statements. By virtue 
of this, the work of PwC has focused on the 
consolidated Group and the Parent Company, 
Cranswick plc, and did not extend to the other 
subsidiary statutory financial statements. 
The Audit Committee considered the 
appropriateness of this election and concluded 
that the work performed by PwC provided 
sufficient assurance to the Audit Committee 
and the Group’s Shareholders that the election 
of the Board was appropriate in balancing the 
cost and benefit of third-party assurance.
Auditor independence
The Audit Committee approves the terms 
of engagement and remuneration of external 
auditors and monitors their independence. 
The Committee confirms that it has complied 
with the requirements of the CMA Order 
2014 as regards audit tendering, auditor 
appointment, negotiation and agreement of 
audit fees and approval of non-audit services.
The Group meets its obligations for maintaining 
an appropriate relationship with external 
auditors through the Audit Committee, whose 
terms of reference include a requirement to 
oversee the commissioning and monitoring 
of the level of non-audit work performed by 
external auditors, to ensure objectivity 
and independence is safeguarded. There is an 
established policy to avoid compromising the 
external auditors’ independence that the 
auditor shall be excluded from all non-audit 
work specified as such in the Ethical Standard 
2019. The Audit Committee Chair’s approval 
is required prior to awarding to the external 
auditors any permissible non-audit services 
in excess of £30,000 and in practice all 
non-audit services are reviewed and agreed 
by the Audit Committee. Any such work will 
be on an exceptional basis only and additionally 
subject to PwC’s own rules on ethical standards.
In the current year, non-audit services provided 
by PwC included both the review of Interim 
Financial Statements and the provision of a 
Limited Assurance Report over selected 
environmental metrics disclosed on page 37 
of this report. Although the Committee do not 
encourage external auditors to carry out 
non-audit work, with the exception of their 
review of the Interim Financial Statements, 
this assurance engagement is specifically 
permitted by the FRC’s ethical standards, 
given its coverage of material included within 
this Annual Report. The Audit Committee did 
not consider the provision of these services 
to be a threat to PwC’s independence.
During the year, the Audit Committee reviewed 
and considered the following factors to assess 
the objectivity and independence of PwC:
•	 The auditor’s procedures for maintaining and 
monitoring independence, including those 
to ensure that the partners and staff have 
no personal or business relationships with 
the Group, other than those in the normal 
course of business permitted by UK 
ethical guidance;
•	 The degree of challenge to management 
and the level of professional scepticism 
shown by the audit partner and the audit 
team throughout the process;
•	 The auditor’s policies for rotation of the audit 
partner every five years, and regular rotation 
of key audit personnel;
•	 The nature of non-audit work undertaken 
during the year and its approval in 
accordance with the Audit Committee’s 
guidelines for ensuring independence;
•	 Adherence to the Group’s internal policy 
that, other than in exceptional circumstances, 
the fees paid to external auditors for 
non-audit work in any one year should not 
exceed the lower of £500,000 and 50 per 
cent of the external audit fee on average over 
the last three years; and
•	 A report from PwC confirming that they have 
adequate policies and safeguards in place 
to ensure that auditor objectivity and 
independence is maintained.
Details of the fees paid for non-audit services 
are set out below:
Non-Audit Fees
£’000
Interim review
48
Other services
35
Total Non-Audit Fees
83
Audit fee for year ended 
30 March 2024
1,094
Total Audit Fees
1,177
Ratio of Non-Audit Fees to 
Audit Fees
0.07:1
The ratio of non-audit fees to audit fees on 
average over the last three years was 7 per 
cent, well below the 50 per cent limit set out 
in the Group’s policy.
Following consideration of the performance 
and independence of the external auditors 
at its meeting in May 2024, the Audit 
Committee recommended to the Board that 
the reappointment of PwC as the Company’s 
external auditors should be proposed to 
Shareholders at the 2024 Annual 
General Meeting.
Alan Williams
Chair of the Audit Committee
21 May 2024
THE NOMINATION COMMITTEE
Composition of the 
Nomination Committee
Committee Members
Meetings attended
Tim Smith – Chair
2/2
Liz Barber
2/2
Yetunde Hofmann
2/2
Alan Williams
2/2
Mark Reckitt*
0/2
Pam Powell*
0/2
*	
Mark Reckitt and Pam Powell retired as directors prior to the 
Nomination Committee meetings scheduled during the year 
ended 30 March 2024.
Other regular attendees
•	 	The Chief Executive and Chief Financial 
Officer attend by invitation as required.
•	 The Company Secretary also attends 
meetings as secretary to the Committee.
Frequency of meetings
The Committee meets as necessary and at least 
twice a year.
Independence
All members of the Committee are independent.
Key activities in 2023/24
Board composition
•	 Recommended the appointment 
of Alan Williams as an independent 
Non-Executive Director. 
•	 Recommended the appointment 
of Rachel Howarth as an independent 
Non-Executive Director.
•	 Recommended the re-appointment of 
Tim Smith as an independent Non-Executive 
Director and Chairman.
•	 Reviewed ongoing training requirements for 
Non-Executive Directors and development 
of industry knowledge. 
Succession planning
•	 Reviewed and updated the succession plans 
for the Board and Senior Management.
•	 Reviewed the Group talent 
management programme.
Non-Executive Directors
•	 Reviewed the continued independence 
of the Non-Executive Directors.
•	 Reviewed Non-Executive Director time 
commitments and overboarding.
Diversity
•	 Reviewed the Group’s diversity policy.
•	 Reviewed The Parker Review 2023 and 
considered senior management ethnic 
diversity targets.
•	 Reviewed UK Government Guidance relating 
to ethnicity pay gap reporting.
•	 Reviewed compliance with the 2018 UK 
Corporate Governance Code for the Group.
Governance and evaluation
•	 Reviewed the Governance Section of the 
2024 Annual Report and recommended  
it to the Board for approval.
•	 Reviewed the Committee’s terms 
of reference. 
Board appointments
Following the retirement of Mark Reckitt and 
Pam Powell as Non-Executive Directors, the 
Board had three independent Non-Executive 
Directors (excluding the Chairman) and four 
Executive Directors and, consequently, did not 
comply with Provision 11 of the Corporate 
Governance Code from September 2023, 
which requires that half the Board, excluding 
the Chairman, should be independent 
Non-Executive Directors, which is explained 
in more detail in the Compliance Statement 
on page 93. However, I am pleased to report 
that following the appointment of Rachel 
Howarth as a Non-Executive Director 
on 30 April 2024 we are again in compliance 
with this requirement.
During the year, Mark Reckitt and Pam Powell 
retired as Non-Executive Directors. 
Mark retired in July 2023 having served nine 
years as a Non-Executive Director and as 
Senior Independent Director and was replaced 
by Liz Barber as Senior Independent Director. 
Pam retired in September 2023 having served 
nearly six years as a Non-Executive Director 
and as Chair of the Remuneration Committee 
and was replaced by Liz Barber as Interim Chair 
of the Remuneration Committee. Liz has been 
a Non-Executive Director since 2021 and a 
member of the Nomination, Audit, Remuneration 
and ESG committees and has significant 
management and non-executive experience 
having previously been the Chief Executive 
of Kelda Group and having also served on 
the Board of a number of listed companies.
The Nomination Committee reviews 
the structure, size and composition 
of the Board and is responsible 
for considering and making 
recommendations to the Board 
on new appointments of Executive 
and Non-Executive Directors.  
As Chair of the Nomination 
Committee, I am pleased 
to introduce its report for the 
53 weeks ended 30 March 2024.
Tim J Smith CBE
Chair of the Nomination Committee
CORPORATE GOVERNANCE
CORPORATE GOVERNANCE
Corporate governance
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Overboarding
The Committee has considered Director 
overboarding and it is pleased to note that 
there are no issues. It believes that the 
Non-Executive Directors have sufficient time 
and energy to be effective representatives 
of Shareholders’ interests. 
The Committee’s review included Non-
Executive Director’s commitments to private 
companies and charities to ensure they have 
sufficient time available to discharge 
their responsibilities effectively. During the 
year Liz Barber was appointed a Non-Executive 
Director of Sizewell C Limited and I was 
appointed as Non-Executive Chairman 
of Sheffield Hallam University. However, in 
both cases we have also reduced our other 
third-party commitments and the Committee 
was satisfied that we continue to have sufficient 
time to fully discharge our responsibilities 
to the Company.
Mark Bottomley is a Non-Executive Director 
of Vp plc. The Company adheres to shareholder 
guidance in relation to its Executive Directors 
holding no more than one Non-Executive 
position in another listed company. 
Board structure
Consideration was given to Board and 
Committee structure and operation and 
we concluded that the current operating 
Board structure explained on page 89 of 
the Corporate Governance review remained 
effective and appropriate.
Given the increasing requirements placed 
upon committee members, and consistent 
with good corporate practice, we have decided 
that going forward it is no longer appropriate 
for each Non-Executive Director to also 
be a member of all Board committees. 
This has been implemented when appointing 
Alan Williams and Rachel Howarth to relevant 
Board committees.
Diversity 
Cranswick recognises the potential benefits 
of bringing together a wide variety of 
backgrounds and experiences and is pursuing 
the development of a diverse workforce that 
is representative of all sections of society. 
Our Group Diversity Policy requires that 
all appointments, including recruitments 
and internal promotions, are based on merit, 
qualification and abilities, and are not influenced 
or affected by race, colour, nationality, religion 
or belief, gender, marital status or civil 
partnership, family status, pregnancy or 
maternity, sexual orientation, gender 
reassignment, disability or age. The policy 
applies at all levels across the Group, including 
the Board and its Committees. Our recruitment 
practices are designed to eliminate bias 
and discrimination, which includes how 
and where we recruit colleagues and ensuring 
our recruitment materials and interview 
practices are inclusive.
The Committee considered the 2023 Parker 
Review’s recommendation that companies 
voluntarily establish a percentage target 
relating to ethnic diversity for senior 
management to be achieved by 2027. 
We recognise that our current senior 
management team and their immediate reports 
are not ethnically diverse, and we are therefore 
not in a position to set meaningful ethnic 
diversity targets based on our existing 
succession pipeline. Over the longer-term this 
is being addressed through our recruitment 
and graduate programme supplemented 
by external recruitment, however, this is not 
anticipated to have a significant impact on the 
senior management team within the reporting 
horizon anticipated by the Parker Review. 
The Group is taking steps to address this and 
to encourage an inclusive culture ensuring race 
equality is embedded into our vision, mission, 
values and business plan which will support 
the development of a more diverse senior 
management team.
During 2023, the Committee also considered 
UK Government guidance released relating 
to ethnicity pay gap reporting in relation 
to which the Committee also engaged 
with a number of shareholder action groups. 
The Group has historically collected data 
relating to its workforce by reference to 
nationality and therefore does not currently 
have sufficient relevant data to enable reliable 
ethnicity reporting to be undertaken. 
However, we are in the process of introducing 
new HR systems across the Group’s sites that 
will enable the capture of such data across the 
workforce, which it is anticipated will be largely 
completed during the next financial year, 
following which it is anticipated that ethnicity 
pay gap reporting will be undertaken. It will also 
enable us to identify any structural and cultural 
barriers that may contribute to maintaining any 
workplace inequalities, which will be combined 
with a greater focus on diversity in our staff 
surveys to gain a greater understanding 
of colleague’s opinions. The Group will also 
be introducing compulsory diversity, equality 
and inclusion training for all staff to underpin 
our commitment to increasing our diversity.
The gender breakdown of the Group’s 
workforce is set out on page 102. The proportion 
of females overall and in graduate and 
apprentice positions remained largely static 
over the last 12 months, with an exception of 
manager positions, where the distribution has 
improved year-on-year. We recognise we need 
to do more to ensure a better gender balance 
and are addressing this through the introduction 
of more flexible working practices, provision 
of enhanced maternity pay, standing by our 
commitments in our Gender Pay Gap report, 
working closely with external organisations 
providing support, development and mentoring 
opportunities to female colleagues and 
introducing initiatives to reduce female 
health inequalities.
Our sector has historically had low levels of 
ethnic and female participation in management 
in the geographic regions in which we operate. 
Whilst we have been actively taking steps 
to promote greater diversity including through 
our recruitment and our graduate programme, 
this represents a longer-term approach which 
will result in improvement over time as careers 
develop and our colleagues move into more 
senior management positions. We have also 
explained on page 54 of the Strategic Report 
various further measures we are undertaking 
to encourage diversity, which apply across 
the Group at all levels, including 
senior management.
Details of Board and executive management 
diversity are set out at the end of this report 
in accordance with Listing Rule requirements. 
The Listing Rules also require that 
companies explain where they do not meet 
the following targets:
•	 At least 40 per cent of the Board are women.
•	 At least one senior Board position 
(Chair, Chief Executive, Senior Independent 
Director, Chief Financial Officer) is a woman.
•	 At least one Board member is from an ethnic 
minority background.
Cranswick does not meet the target relating 
to women on the Board (where following Rachel 
Howarth’s appointment, 33 per cent of the 
Board will be women). Whilst we have made 
significant progress over recent years in 
relation to diversity on the Board and other 
senior positions across the Group, we recognise 
that there remains more to achieve.
The Nomination Committee considers 
that diversity can strengthen the Board and 
that it is important that the Board is not made 
up exclusively of like-minded individuals with 
similar backgrounds. Whilst management 
appointments will continue to be made on the 
basis of merit, without the adoption of specific 
diversity targets, the Group recognises the 
potential benefits of a more diverse 
management and has a policy of increasing 
diversity at all levels. The Board remains mindful 
of the need to promote wider forms of diversity 
when considering future appointments to the 
Board and Senior Management.
Successful delivery of the Group’s strategy 
and planned growth depends on the 
recruitment and retention of a motivated and 
skilled workforce in an increasingly competitive 
and mobile labour market. The Board 
recognises that broadening diversity to ensure 
that our workforce is more reflective of society 
maximises our available talent pool and the 
attractiveness of a career with the Group both 
at a senior level and more generally. 
THE NOMINATION COMMITTEE
CONTINUED
During 2023/24, the Company undertook 
two searches for additional Non-Executive 
Directors which resulted in the appointment 
of Alan Williams in August 2023 and Rachel 
Howarth in April 2024. The Committee, 
in consultation with other Board members, 
undertook a structured assessment of the 
Board’s composition needs through the 
development of a skills matrix and agreed 
the key experience and skills required. 
Teneo and Russell Reynolds (independent 
search consultancies) were then engaged to 
also assist with the first and second searches 
respectively, which involved the preparation of 
separate long and short lists for consideration. 
A number of candidates were interviewed 
by the Chair and Chief Executive and members 
of the Committee following which Alan was 
recommended to the Board as the Committee’s 
preferred candidate in May 2023 and Rachel 
was recommended to the Board as the 
Committee’s preferred candidate in March 
2024. During each process both Alan and 
Rachel met individually with other members 
of the Board, following which each proposed 
appointment was unanimously approved 
by the Board. 
Alan was appointed to the Board with effect 
from conclusion of the 2023 AGM and has also 
become a member of the Nomination, Audit, 
and ESG Committees and was appointed as 
Chair of the Audit Committee in succession 
to Liz Barber. Alan was the Chief Financial 
Officer of Travis Perkins plc and prior to this, 
held a number of senior management and 
finance roles in the food sector having served 
as CFO at Greencore Group plc for six years 
and previously working at Cadbury plc. 
Alan is also a member of the Institute of 
Management Accountants. Accordingly, the 
Committee considered that given his extensive 
finance experience in listed companies, 
Alan was appropriately qualified to succeed 
Liz as Chair of the Audit Committee.
Rachel was appointed to the Board on 
30 April 2024 and has become a member 
of the Remuneration, Nomination and ESG 
committees. Rachel is the Group People 
Officer at Whitbread plc, and was previously 
the Group HR Director with SSP Group plc, 
before which she spent sixteen years with 
Tesco plc in operational and human resource 
capacities and has significant experience of 
the operation of listed company remuneration 
committees. Given her extensive experience, 
it is intended that Rachel will succeed 
Liz Barber as Chair of the Remuneration 
Committee in August, following conclusion 
of the scheduled review of the Company’s 
Directors’ Remuneration Policy. 
During March 2024, the Senior Independent 
Director discussed my reappointment as 
a Non-Executive Director and Chairman 
with the other Non-Executive Directors and 
Executive Directors, without me being present, 
following which the Committee recommended 
my reappointment. I did not participate in the 
consideration of my reappointment at either 
the relevant Committee or Board meetings.
All Directors will be standing for re-election 
at the AGM. The Board has set out in the 
Notice of the Meeting its reasons for supporting 
the re-election of the Directors and their 
biographical details on pages 78 and 79 
demonstrate the range of experience and skills 
which each brings to the benefit of the Company.
Succession 
The Committee reviewed the Group’s 
succession plan which relates to Executive 
Members of the Board and Key Management 
throughout the Group. The Committee’s review 
included arrangements relating to contingency 
planning for sudden and unforeseen departures 
together with longer-term planning focused 
on identifying potential candidates within 
the Group for progression and areas where 
further training and/or external recruitment 
may be required. 
During the year the Committee has also 
overseen the promotion of a number of 
candidates from within the Group to Senior 
Executive positions as part of ensuring an 
orderly succession. 
In relation to the appointment of any new 
Non-Executive Directors or Chairman, 
the Group’s policy is to engage independent 
external search consultants to assist with 
appointments, who are required to have 
adopted the Voluntary Code of Conduct 
for Executive Search Firms on gender 
diversity and best practice. The Group does 
not advertise Non-Executive positions, 
but keeps developments in market practice 
in relation to this under review. 
Independence of  
Non-Executive Directors
Consideration was given by the Committee 
to the continued independence of the 
Non-Executive Directors, including their term 
in office, the time commitment required from 
each of them taking into account the number 
of meetings and preparation and attendance 
at those meetings. It was concluded that 
all Non-Executive Directors remained 
independent and devoted an appropriate 
amount of time to fulfil their responsibilities. 
Male
Female
67%
33%
Board
Male
Female
62%
38%
Gender breakdown
Total employees
Male
Female
53%
47%
Grads/App’s
Male
Female
74%
26%
Senior Managers*
*	
Senior Managers comprise executive management reporting 
directly to the Chief Executive as set out in the table above, 
and are the directors of the Company’s subsidiaries.
CORPORATE GOVERNANCE
CORPORATE GOVERNANCE
Corporate governance
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THE NOMINATION COMMITTEE
CONTINUED
Board and executive management diversity
Gender Identity or Sex
Number of 
Board members
Percentage 
of Board
Number of 
senior positions 
on the Board 
(CEO, CFO, SID 
and Chair)
Number in 
executive 
management
Percentage of 
executive 
management
Male
6
75
3
7
78
Female
2
25
1
2
22
Not specified/prefer not to say
–
–
–
–
–
Ethnic Background
Number of 
Board members
Percentage 
of Board
Number of 
senior positions 
on the Board 
(CEO, CFO, SID 
and Chair)
Number in 
executive 
management
Percentage of 
executive 
management
White British or other White (including minority-white groups)
7
87.5
4
9
100
Mixed/Multiple Ethnic Groups
–
–
–
–
–
Asian/Asian British
–
–
–
–
–
Black/African/Caribbean/Black British
1
12.5
–
–
–
Other ethnic group, including Arab
–
–
–
–
–
Not specified/prefer not to say
–
–
–
–
–
Notes:
1.	 The tables above reflect relevant data at a reference date of 30 March 2024. 
2.	 Executive management are the most senior level of managers reporting to the Chief Executive, including the Company Secretary, but excluding administrative and support staff. 
3.	 Diversity data was collated by the Company Secretary to meet the disclosure requirements of LR 14.3.33(1) and LR 14.3.33(2) by the individuals concerned self-reporting in response to a written 
questionnaire requiring self-identification by reference to the ethnic groups, categories of gender identity and sex adopted by the UK Office for National Statistics for the 2021 Census of England and 
Wales (and included an option not to specify in response). The Company’s approach to data collection was consistent for the purposes of making disclosures under LR 14.3.33 and across all individuals  
in relation to who data is reported.
Board performance evaluation
The Board evaluation was undertaken this year 
by the Company Secretary who is considered 
a suitable and independent person to 
undertake the review. Further details of the 
Board Evaluation are set out on page 91 of the 
Corporate Governance Review.
The Chairman also evaluated the performance 
of individual Directors and the Chairs of each 
Board Committee. The performance of the 
Chairman was also reviewed by the Senior 
Independent Director. The Board considered 
the performance of each Director to be 
effective and concluded that both the Board 
and its Committees continue to provide 
effective leadership and exert the required 
levels of governance and control.
Governance
The Committee’s terms of reference were 
reviewed by the Committee and updated 
during the year. A copy of the Committee’s 
terms of reference is available on the 
Company’s website at www.cranswick.plc.uk.
On behalf of the Committee
Tim J Smith CBE
Chairman
21 May 2024
THE REMUNERATION COMMITTEE
The Remuneration Committee establishes 
the Remuneration Policy for Executive 
Directors’ remuneration and determines 
the appropriate performance conditions 
for the annual cash bonus and long-term 
incentive awards. The Remuneration 
Committee also sets remuneration for 
the Chair, Executive Directors and Senior 
Executives. The Remuneration Committee 
is mindful of consistency and fairness 
in Executive Directors’ remuneration, 
taking into account the performance 
of the Company and experience of 
Shareholders and the wider workforce.
Liz Barber
Interim Chair of the Remuneration Committee
This report contains the following 
separate sections;
•	 Part 1 – The Chair’s annual statement 
on pages 105 to 109.
•	 Part 2 – Remuneration at a glance 
on page 111.
•	 Part 3 – Full details of our new Remuneration 
Policy on pages 112 to 121.
•	 Part 4 – The Annual Report on Remuneration 
on pages 122 to 131 which discloses how the 
existing Remuneration Policy has been 
applied during the year and how, subject to 
Shareholder approval, it is proposed that the 
new Policy will be applied in 2024/25. 
Those elements of Part 4 subject to external 
audit are clearly identified. 
The Remuneration Committee
The Remuneration Committee (the Committee) 
is a formal Committee of the Board. Its remit 
is set out in the terms of reference adopted 
by the Board. The Committee’s terms of 
reference were reviewed by the Committee 
during the year. A copy of the terms of reference 
is available on the Group’s website 
at www.cranswick.plc.uk within the Corporate 
Governance section. The Committee’s 
performance against these terms of reference 
is reviewed on an annual basis and the 
Committee is satisfied that it has acted 
in accordance with its terms of reference 
during the year. 
The primary purpose for the Committee, 
as set out in its terms of reference, is to set 
the Remuneration Policy for the Chair, 
Executive Directors and Senior Executives 
(including the Company Secretary). 
Committee meetings during the year
The attendance of members at the meetings 
was as follows:
Committee Members
Meetings attended
Liz Barber* – Interim Chair
5/5
Yetunde Hofmann**
4/5
Pam Powell***
2/5
Mark Reckitt****
2/5
Tim Smith
5/5
*	
Liz Barber was appointed Interim Chair of the Committee 
with effect from 1 September 2023 when Pam Powell 
retired as a Director.
**	 Yetunde Hofmann was unable to attend the April 
Remuneration Committee meeting due to a long-standing 
conflicting commitment that was approved by the Board. 
***	 Pam Powell attended all relevant meetings prior 
to retirement.
****	Mark Reckitt attended all relevant meetings prior 
to retirement. 
Other regular attendees
•	 The Chief Executive, Chief Financial Officer 
and Group HR Director attend by invitation 
as required (no individual is involved in 
decisions relating to their own remuneration).
•	 The Company Secretary also attends 
meetings as secretary to the Committee. 
Frequency of meetings
The Committee meets as necessary and at least 
twice a year.
Independence
All members of the Committee are independent. 
Key activities in 2023/24 
Review of Remuneration Policy
•	 Appointed independent remuneration 
consultants to advise the Committee.
•	 Reviewed the existing Remuneration Policy 
and proposed amendments.
Executive Director and 
Senior Executive remuneration
•	 Reviewed Executive Directors’ and other 
Senior Executives’ base salaries.
•	 Reviewed the Senior Executives’ annual 
bonus structure.
Approval of bonuses
•	 Set objectives for the annual bonus 
arrangements for 2024 for Executive 
Directors and Senior Executives.
•	 Reviewed the achievement of the Executive 
Directors’ bonus arrangements against 
the 2023 target.
LTIP awards
•	 Approved LTIP awards granted in 2023, 
including targets linked to reductions 
in emissions, water intensity and 
energy intensity.
•	 Reviewed the outcome of performance 
conditions for the LTIP awards which were 
granted in 2021.
Shareholder engagement
•	 Engaged with major Shareholders on 
the proposed new Remuneration Policy 
as discussed further below. 
CORPORATE GOVERNANCE
CORPORATE GOVERNANCE
Corporate governance
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Cranswick plc Annual Report & Accounts 2024
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LTIP award granted during the period 
ended 30 March 2024
The Committee also awarded nil-cost share 
options under the existing LTIP scheme 
to Senior Executives, including the Executive 
Directors, during the year. The number 
of shares awarded to each Executive Director 
was equivalent to 200 per cent of base salary 
based on the market value of the Company’s 
shares at the date of award (1 July 2023). 
Vesting will be after a three-year performance 
period over which TSR and EPS performance 
measures (each accounting for 42.5 per cent 
of the award) and reduction of emissions, 
energy intensity and water intensity performance 
measures (each accounting for five per cent 
of the award) will be assessed. The awards 
to Executive Directors will then be subject 
to a two-year holding period. 
Targets for the reduction of emissions, water 
intensity and energy intensity were set based 
on the Group’s published 2019/20 baseline 
performance and are consistent with the 
achievement of the Group’s long-term target 
of achieving a 50 per cent reduction in such 
measures by 2029/30 (after taking into account 
performance achieved to March 2023).
These awards and details of the performance 
conditions are set out on pages 124 and 125. 
New Remuneration Policy 
Cranswick’s new Remuneration Policy is being 
proposed against a backdrop of the Group’s 
performance having continued to be impressive 
and delivering significant value to its 
shareholders since our last review in 2021 
(including continuing dividend growth, 
contributing to 34 years of unbroken dividend 
growth), notwithstanding significant economic 
challenges faced over the last three years. 
When our Remuneration Policy was last 
approved, our market capitalisation was 
£1.9 billion. It is now £2.2 billion representing 
an increase of 15.8 per cent. Our revenue was 
£1.9 billion, it is now £2.6 billion representing 
an increase of 36.8 per cent and our adjusted 
profit before tax was £129.7 million; it is now 
£176.6 million representing an increase 
of 36.1 per cent, which reflect the progress 
achieved over the last three years.
Our relentless focus on quality, service, 
innovation, and managing our cost base 
through an extremely challenging inflationary 
cycle, allied to delivering exceptional customer 
service, has underpinned these results. 
We have an excellent track record of deploying 
capital having invested over £600 million since 
2015/16 in new facilities, capacity expansion 
and automation projects underpinned by 
an unrelenting focus on delivering 
efficiency improvements.
The Committee believes that Cranswick is now 
at a pivot point for transformation and has the 
potential to deliver further significant growth 
in value to all its stakeholders. The Committee 
believes that the executive team, with the right 
motivation, will deliver more. To build on the 
considerable experience, expertise and culture 
they have nurtured over the years, we are 
proposing a revised Policy that will reward 
the team for further performance stretch over 
and above that which has been delivered 
to date and in doing so, it is important that 
we retain Adam Couch, the CEO, and his team 
of Senior Executives. 
The Policy has been carefully constructed 
to motivate the team to aim for significant 
growth in the Group, whilst maintaining the 
returns and performance they have been 
so successful at delivering to date. The current 
market for executives of this calibre is highly 
competitive and so we must respond to this 
challenge in order to retain our 
exceptional team. 
Our approach to the new Policy
The changes we are proposing follow a 
comprehensive review of all aspects of the 
current Policy with the Company’s major 
Shareholders and various investor bodies. 
Whilst Shareholders were on the whole 
supportive of our current approach to executive 
remuneration, Shareholder feedback 
emphasised the following:
•	 The need to retain and recognise the 
outstanding performance and contribution 
of a very experienced, long standing 
executive team, in particular, our CEO, 
Adam Couch, taking into account the 
competitive market for talent.
•	 Some differentiation in the incentive 
framework between the Executive Directors.
•	 Using a broader range of metrics in the 
annual bonus plan (not simply our adjusted 
profit before tax) and the introduction 
of return on capital employed (ROCE) 
into the long-term incentive framework. 
•	 Quantum increases where they were 
accompanied by additional stretch in targets 
designed to incentivise and reward the 
unlocking of transformative growth potential 
for the business (whilst retaining our strong 
track record for delivering strong operational, 
financial, commercial performance and 
appropriately managing risk).
The Committee has been mindful to ensure  
that increased quantum is only awarded for 
impressive performance against challenging 
targets with increased stretch to incentivise 
the team to achieve further growth. At the same 
time, tailored, objective individual bonus 
measures will also be used to maintain the 
disciplines and culture that has served the 
Company and its investors well. 
Directors’ Remuneration Policy
The key changes proposed to the Policy for 
Executive Directors and other considerations 
relevant to our overall proposals are 
summarised below. 
Increase in annual bonus opportunity 
accompanied by an increase in the level 
of stretch in the targets: The current Policy 
provides for an annual bonus opportunity 
of up to 165 per cent of salary. To incentivise 
and reward in year out-performance, we are 
proposing to increase the maximum annual 
bonus for our CEO to 200 per cent of salary 
and to 180 per cent of salary for the other 
Executive Directors. This will be combined with 
a stretch in the performance targets to ensure 
that this increase in quantum is accompanied 
by a corresponding target increase.
Introduction of Group strategic and/or 
individual goals into the annual bonus plan 
together with PBT: For 2024/25 it is 
anticipated that the proposed initial weighting 
on strategic and/or individual goals will be 
20 per cent of salary for the CEO and 15 per 
cent of salary for the other Executive Directors. 
It is anticipated that an element of the strategic 
targets will be tailored to each Executive 
Director’s areas of responsibility and in the case 
of the CEO will be linked to the Group’s overall 
strategic objectives. In line with the Group’s 
existing practice, given the commercial 
sensitivity of annual targets, details of these 
will be disclosed in the Remuneration Report 
on a retrospective basis.
Retaining discretion to amend any formulaic 
incentives outturn which does not reflect the 
Committee’s assessment of overall business 
performance: This includes the discretion 
to reduce incentives where there has been 
a failure of acceptable health and safety 
standards, which may include a fatality or very 
serious injury, food safety incidents, or animal 
welfare failures (or other events which may result 
in serious reputational damage to the business).
THE REMUNERATION COMMITTEE
CONTINUED
Other activities
•	 Reviewed the Annual Remuneration Report 
for 2023/24.
•	 Reviewed employee benefit structures 
and approved the issue of the SAYE share 
scheme for 2023/24.
•	 Reviewed and approved the introduction 
of a Buy As You Earn share incentive 
plan available to all Group employees.
•	 Reviewed and approved new LTIP rules to be 
proposed to Shareholders at the 2024 AGM.
•	 Reviewed Committee effectiveness.
•	 Approved the Committee’s terms 
of reference. 
Statement by the Chair of the 
Remuneration Committee
On behalf of the Remuneration Committee 
and the Board, I am pleased to present the 
Remuneration Committee Report for the 
53 weeks ended 30 March 2024, which is my 
first report since appointment as Interim Chair 
on 1 September 2023. I would like to thank 
my predecessor, Pam Powell, on behalf of 
the Committee, for her contribution as Chair. 
This year we continued to apply the 
Remuneration Policy that was adopted in 2021, 
but which is due to be renewed in July 2024. 
Consequently, we have also reviewed our 
existing policy with the help of independent 
executive remuneration consultants, Deloitte 
LLP, and will be asking Shareholders to approve 
a revised Remuneration Policy at the Company’s 
AGM on 29 July 2024. A summary and 
explanation of the key changes proposed is set 
out on pages 107 and 108 with the full 
Remuneration Policy set out in Part 3.
If the Remuneration Policy is approved 
by Shareholders, it will become effective 
immediately for three years until the Company’s 
AGM in 2027. As in prior years, Shareholders 
will also be asked to pass an advisory vote 
on the Annual Report on Directors’ 
Remuneration (excluding Remuneration Policy 
renewal) at the forthcoming AGM.
Resolutions will also be proposed at the 
Company’s AGM on 29 July 2024 to approve 
the Company’s new LTIP, Buy As You Earn 
share incentive plan and to increase the overall 
limit on Non-Executive Directors’ fees. 
Further details of these resolutions are set out 
in the accompanying Notice of AGM.
Company performance
Over the course of 2023/24, the Group has 
delivered a very strong performance across 
its core product categories and has continued 
to consolidate its supply chains and expand 
its Mediterranean food, poultry and pet food 
categories, with adjusted profit before tax 
increasing by 26.1 per cent and adjusted 
earnings per share increasing by 15.6 per cent. 
Furthermore, as discussed in the Chairman’s 
Statement on page 10, the Company is also 
proposing an increased dividend payment 
to Shareholders. The Remuneration Committee 
believes it is important that the Executive 
Directors’ interests are aligned with the 
Company’s strategic vision, the interests 
of Shareholders and that the incentive 
outcomes reported are appropriate given 
the performance of the Group. 
The Company recognises the continuing 
difficulties faced by many of our employees 
notwithstanding recent reductions in inflation. 
The Group continues to promote benefits such 
as discount voucher schemes to help mitigate 
daily living expenses, along with continuing 
to provide other benefits such as subsidised 
canteens, transport and discounted staff sales.
The Company is introducing a Buy As You Earn 
share incentive plan which will be available 
to all employees (in addition to the Company’s 
existing SAYE Plan) which will offer a tax 
efficient way for employees to further 
participate in the success of the Company 
through share ownership. 
2024 bonuses
The Company delivered a strong financial 
performance in the year and grew revenue by 
11.9 per cent and increased adjusted profit 
before tax by 26.1 per cent.
Bonus awards for 2024 reflect the performance 
delivered in the year, as outlined below. A bonus 
of 100 per cent of maximum (i.e. 165 per cent 
of base salary) has been awarded to each 
of the Executive Directors. Further details are 
shown on page 111. The Committee considers 
the level of pay-out is reflective of the overall 
strong performance of the Group in the year 
and is appropriate.
LTIP awards vesting in respect of the 
period ended 30 March 2024
The LTIP Awards granted in 2021 were based 
on the three-year performance period from 
April 2021 to March 2024 and were subject 
to earnings per share (EPS) (50 per cent) and 
total shareholder return (TSR) (50 per cent) 
targets. In 2023, as explained in detail in our 
last Remuneration Committee Report, the 
Committee exercised its discretion to substitute 
the three-year average growth in RPI over 
the five-year period from 2017 to 2021 
(being 2.56 per cent) for the UK RPI benchmark. 
This reflected the fact that the very significant 
increases in inflation over 2021 and 2022 meant 
that the inflationary benchmark that would 
otherwise apply in relation to Cranswick’s EPS 
growth would be far in excess of that anticipated 
when the EPS targets for the 2021 LTIP were 
set and would not result in the EPS component 
vesting, notwithstanding Cranswick’s historical 
EPS growth having been very strong. 
No adjustment has been made in relation to EPS 
targets for the Executive Directors to reflect 
the 6 per cent increase in the UK corporation 
tax rate which came into effect from April 2023, 
which has reduced EPS.
Performance over the three-year period 
as measured against adjusted EPS has been 
strong with average annual EPS growth 
of 7.28 per cent and vesting at 46.4 per cent 
of the maximum in accordance with the revised 
targets referred to above. Performance in 
relation to TSR measured over a three-month 
averaging period, which the Committee 
considered an appropriate measure to apply, 
has also been strong with the Company being 
ranked in the 91st percentile of its comparator 
Group and, consequently, 100 per cent of the 
TSR element of the award has vested this year. 
Overall, 73.2 per cent of the maximum award 
will vest in August 2024 (i.e. 146.4 per cent 
of salary) for each Executive Director, versus 
60.9 per cent of the maximum award which 
vested in July 2023 (i.e. 121.8 per cent of salary). 
This is reflected in the table on page 101. 
The Committee considers the level of pay-out 
is reflective of the overall performance of the 
Group over the three-year performance period 
ended 30 March 2024 and is appropriate.
Other than as described above in relation 
to the LTIP, the Committee did not consider 
it necessary to exercise its discretion in relation 
to the annual bonus outcome and LTIP outcome 
for the Executive Directors and believes that 
the measures used to judge performance, 
remain appropriate and reflect the performance 
of the Group throughout the period under review. 
CORPORATE GOVERNANCE
CORPORATE GOVERNANCE
Corporate governance
Cranswick plc Annual Report & Accounts 2024
106
Cranswick plc Annual Report & Accounts 2024
107

THE REMUNERATION COMMITTEE
CONTINUED
No change to the core LTIP quantum of 200 
per cent of salary, but change in metrics: 
Taking into account the feedback from 
Shareholders and to encourage the executive 
team to continue to pursue incremental project 
investment to consolidate, expand and diversify 
operations, we are introducing a ROCE metric 
in the LTIP (in substitution for TSR) alongside 
the current 42.5 per cent based on EPS and 
15 per cent on sustainability measures. 
The Committee consider this the most 
appropriate metric for these purposes to 
reward capital deployment and maintaining 
a strong investment pipeline and ensuring 
ROCE remains above our medium-term 
mid-teens target. The changes proposed will 
not result in targets being materially more 
or less difficult to satisfy and any adjustments 
to mitigate the risk that the metric encourages 
under investment will not be made as a result 
of general changes in market conditions 
or movements. 
Additional Exceptional Performance LTIP 
award of 100 per cent of salary for the CEO 
and 50 per cent of salary for the other 
Executive Directors granted annually, 
vesting subject to the delivery of exceptional 
performance measured over a three-year 
performance period: This annual award 
is to incentivise and stimulate exceptional 
performance (over and above the performance 
rewarded under the core LTIP award). 
For 2024/25, performance will be measured 
on relative TSR against companies in the FTSE 
250 Index (excluding investment trusts), 
with additional stretch over and above typical 
market practice in relation to vesting thresholds 
- vesting of the Exceptional Performance LTIP 
award will start from 0 per cent at threshold 
(rather than the more usual 25 per cent vesting 
at threshold). There will be no vesting of the 
Exceptional Performance LTIP if performance 
is below upper quartile. Full vesting requires 
performance at the 90th percentile. 
This additional award is proposed for the 
current CEO and current Executive Directors. 
The Committee consider that having all of the 
Exceptional Performance LTIP based on 
relative TSR:
•	 Ensures there is an appropriate balance 
of metrics across the LTIP and Exceptional 
Performance LTIP.
•	 Provides a focus on exceptional operational 
performance and strategic execution being 
reflected in superior TSR growth compared 
to the market.
•	 Ensures that setting stretch targets for the 
Exceptional Performance LTIP does not lead 
to unintended outcomes and that there 
is alignment between Executive Directors 
reward outcomes and shareholder 
experience.
Principle-based approach to shareholding 
guidelines and bonus deferral: Under the 
current Policy for Executive Directors 
appointed on or after 21 July 2021 (the date 
on which the Policy became effective), one-third 
of any bonus earned is deferred into shares 
for up to two years. Taking a principle-based 
approach to ensuring the Policy supports the 
attraction (and retention) of high-quality talent, 
whilst ensuring that Executive Directors’ 
interests are aligned with those of Shareholders, 
under the new Policy deferral will now only 
be required for all Executive Directors until they 
meet the shareholding guideline (equal to 200 
per cent of the Executive Director’s salary). 
In line with the current Policy, Chris Aldersley’s 
bonus for the year ended 25 March 2023 was 
paid partly in cash and partly in an award of 
deferred shares. During the course of the year 
ended 30 March 2024, the Committee 
permitted the early exercise of that award in 
consideration for Chris Aldersley agreeing to 
continue the deferral of the bonus by 
committing to retain for the deferral period a 
number of shares equal to the after-tax number 
of deferred shares, as described on page 129, 
so that his deferral was switched from a gross 
(pre-tax) basis to being on a net (after-tax) basis. 
For the year ended 30 March 2024, the 
Committee has agreed that deferral will again 
be applied on a net (after-tax) basis.
The core LTIP award will continue to be based 
on a three-year performance period and 
two-year holding period. Under the new 
Policy the holding period will continue to apply 
for two years post-employment (other than 
in exceptional/compassionate circumstances). 
The post-employment shareholding 
requirement introduced under the current 
Policy will also continue to apply. 
We believe this is a proportionate and principle-
based approach that will provide Cranswick 
with a competitive edge in attracting and 
retaining executive talent whilst still having 
a clear emphasis on shareholder alignment 
across the arrangements as a whole. This also 
reflects that all the current Executive Directors 
have exceeded the 200 per cent of salary 
shareholding guideline with the CEO, CFO 
and CCO each having significant shareholdings, 
of approximately 10 times salary respectively.
Fixed pay and pension contributions: 
Base salary increases will continue to be at 
or below the level of increase awarded to the 
wider workforce. Pension contributions/cash 
in lieu of pension for the Executive Directors’ 
will continue to be aligned with the wider 
workforce at ten per cent of salary.
Impact on total remuneration
Market benchmarking was not the key driver 
behind the proposal. As set out above, the key 
focus of the proposals is to retain and motivate 
a long-standing, collegiate and exceptional 
executive team who are key to the future 
success and growth potential for Cranswick plc. 
It is clear from our discussions with investors 
that they are supportive of implementing an 
approach that will reward the team for stretch 
performance, over and above that which has 
been delivered to date.
In finalising the proposals, the Committee 
considered a number of market reference points 
to ensure that Cranswick remains competitive 
in the market and that it can continue to attract 
and retain top talent. This is especially 
important in our sector where we compare 
not only with UK plc, but with a number 
of internationally owned and private equity 
backed businesses not subject to the same 
constraints on pay. A high-level summary of 
the market positioning of the overall packages 
under the new Policy compared to UK listed 
companies of a similar size and complexity is 
outlined below.
•	 Base salary: Upper end of market competitive 
range – reflecting experience and 
performance of our CEO, and the 
executive team. 
•	 Bonus: Positioned around upper quartile 
compared to UK listed FTSE 250 companies 
of a similar size – as noted above the increase 
in opportunity is accompanied by an increase 
in the stretch of targets to incentivise and 
reward in year out-performance.
•	 Core and Exceptional Performance LTIP 
award: Positioned around upper quartile 
compared to UK listed FTSE 250 companies 
of a similar size.
•	 Total compensation: Positioned around 
upper decile versus UK listed FTSE 250 
companies of a similar size but only for 
delivering upper decile performance. 
LTIP rules renewal, new all-employee 
Share Incentive Plan and Articles 
amendment
Our current LTIP rules were adopted in 2015 
and expire, for the purposes of new grants, 
in 2025. To coincide with the renewal of the 
Policy we will be seeking shareholder approval 
for a new LTIP at the 2024 AGM. We are also 
committed to our wider workforce having the 
opportunity to share in Cranswick’s success, 
with reward aligned with the experience 
of Shareholders. Alongside our long-running 
SAYE scheme, we will therefore be implementing 
a new all-employee Buy As You Earn share 
incentive plan, for which we will seek shareholder 
approval at the 2024 AGM to give us flexibility 
as to the source of shares for the satisfaction 
of awards.
At the 2024 AGM Shareholders will also be asked 
to approve an amendment to the Non-Executive 
Director fee cap in the Company’s Articles 
of Association taking into account recent 
changes in the size and make-up of the Board. 
Salary increases for the year ending 
29 March 2025
The Committee has awarded Executive Directors 
an increase of 5.1 per cent, which is below the 
average salary increase (in percentage of salary 
terms) awarded to other employees of the Group 
of 6.1 per cent.
Following the increase in pay, which will be 
applicable from 1 April 2024, the Executive 
Directors’ base salaries will be:
Director
New Salary
Chris Aldersley
£560,200
Mark Bottomley
£560,200
Jim Brisby
£560,200
Adam Couch
£847,400
Director changes
Mark Reckitt retired as Senior Non-Executive 
Director at the Company’s AGM on 24 July 
2023 and Pam Powell retired as a Non-
Executive Director on 1 September 2023.
Alan Williams was appointed as a Non-
Executive Director following the Company’s 
AGM on 24 July 2023 and was appointed Chair 
of the Audit Committee and a member of the 
Nomination and ESG Committees on the 
same date.
Rachel Howarth was appointed as a Non-
Executive Director with effect from 30 April 
after the end of the Company’s 2023/24 
financial year, and was appointed a member 
of the Remuneration, Nomination and ESG 
Committees on the same date.
Remuneration for the year ended  
29 March 2025
Details of the implementation of the Policy for 
the year ended 29 March 2025 are disclosed 
on pages 112 to 121.
Executive Director pay and the 
broader workforce
The Committee recognises that an 
understanding of broader workforce pay 
and conditions can be helpful in relation to 
considering executive pay along with other 
relevant factors. The Committee receives 
information on the annual salary review across 
the Group, gender pay and CEO pay ratios 
together with the principles that are applied 
in relation to broader incentive schemes 
operated in the Group. The Committee also 
considers outcomes in relation to the wider 
Senior Management team when considering 
outcomes for the Executive Directors. 
The Group also operates works committees and 
employee surveys to obtain employee feedback 
on all areas of the Group’s business and has 
appointed Yetunde Hofmann as its designated 
Non-Executive Director to enhance existing 
engagement methods.
The Executive Directors pensions are aligned 
with the wider workforce and I have also 
described the continuing actions taken by 
the Group to recognise the difficulties faced 
by our employees in the current 
financial climate.
CEO pay ratios
The Company aims to provide a competitive 
remuneration package which is appropriate to 
promote the long-term success of the Company 
and applies this policy fairly and consistently 
to attract and motivate staff. The Company 
considers the CEO median pay ratio is consistent 
with the Company’s wider policies on employee 
pay, reward and progression and is reflective 
of the sector that the Company operates in. 
Further information is given on page 127.
Shareholder approval and engagement
Ongoing engagement by the Chairman, 
Chief Executive, Chief Financial Officer and 
myself has ensured that key Shareholders have 
been regularly updated on progress and 
performance throughout the year. As noted 
above, the Committee consulted with the 
Company’s major Shareholders and various 
investor bodies to obtain their views on the 
proposed changes to the Remuneration Policy.
 We were grateful for the feedback received 
from Shareholders during the consultation, and 
were pleased that the majority of Shareholders 
consulted were supportive of our proposals. 
It was clear from our discussions with investors 
that they recognise the need to retain and 
motivate a long-standing, collegiate and 
exceptional executive team, remains imperative 
to the future success and growth potential 
of Cranswick plc. 
We considered the feedback received carefully 
and took it into account in our final proposals for 
the new Policy. In particular:
•	 Although shareholders generally supported 
the principle of introducing the Exceptional 
Performance LTIP award, some shareholders 
had a strong preference for this not being 
on a one-off basis, which we have reflected 
in our final proposals. 
•	 	The increase in the annual bonus opportunity 
to 200 per cent and combined Core and 
Exceptional Performance LTIP award of 300 
per cent for the CEO will only apply for our 
current CEO, Adam Couch. This recognises 
his outstanding performance and contribution 
as a very experienced, long-standing CEO 
who is instrumental to the success of the 
Group. Should we need to appoint a new 
CEO, the use of this maximum opportunity 
will not be automatic and would be considered 
on a case-by-case basis at the discretion 
of the Committee.
•	 Similarly, the proposed increase in the annual 
bonus opportunity to 180 per cent and 
combined Core and Exceptional 
Performance LTIP award of 250 per cent will 
only apply for all other current Executive 
Directors. For a newly appointed Executive 
Director (other than the CEO) use of this 
maximum opportunity will not be automatic 
and would be considered on a case-by-case 
basis at the discretion of the Committee.
•	 We also recognised that some shareholders 
expressed a preference for bonus deferral to 
apply regardless of whether the shareholding 
guidelines had been met. However, the 
Committee’s view is that introducing bonus 
deferral for the current Executive Directors 
is not appropriate taking into account that 
the CEO, CFO and CCO have significant 
shareholdings, of approximately 10 times 
salary. We believe linking the requirement 
to defer a proportion of the bonus until the 
shareholding guideline is met, is a 
proportionate approach that will provide 
Cranswick with a competitive edge in 
attracting and retaining executive talent 
whilst still having a clear emphasis on 
shareholder alignment across the 
arrangements as a whole.
On behalf of the Board, I would like to thank 
Shareholders for their continued support. 
Should you have any questions on, or would 
like to discuss any further aspect of, our 
remuneration strategy I can be contacted 
at liz.barber@cranswick.co.uk.
Liz Barber
Interim Chair of the Remuneration Committee
21 May 2024
CORPORATE GOVERNANCE
CORPORATE GOVERNANCE
Corporate governance
Cranswick plc Annual Report & Accounts 2024
108
Cranswick plc Annual Report & Accounts 2024
109

Alignment of the Remuneration Policy with the Code
In determining the new Remuneration Policy, the Committee took into account the principles of clarity, simplicity, risk, predictability, proportionality 
and alignment to culture, as set out in the Code.
Principle
Commentary
Clarity: remuneration arrangements should be transparent and 
promote effective engagement with Shareholders and the workforce.
We operate simple variable pay arrangements, which are subject to clear 
performance measures aligned with the Group’s strategy and the interests  
of all stakeholders.
Simplicity: remuneration structures should avoid complexity and 
their rationale and operation should be easy to understand.
Details of our remuneration arrangements are disclosed clearly and concisely.
Risk: remuneration arrangements should ensure reputational and 
other risks from excessive rewards, and behavioural risks that can 
arise from target-based incentive plans, are identified and mitigated.
Both the annual bonus, the core LTIP and the Exceptional Performance LTIP 
are subject to malus and clawback provisions. This allows the Committee 
to have appropriate regard to risk considerations. 
Annual bonus deferral which applies to Executive Directors until they meet 
their respective shareholding guideline, provides longer-term alignment 
with Shareholders’ interests. The Executive Directors’ current shareholdings 
are each in excess of 200 per cent of salary and provide sufficient alignment 
between Executive Director and Shareholder interests in the long-term. 
The Committee also has discretion to override formulaic outcomes, which 
may not accurately reflect the underlying performance of the Group, 
which includes health and safety failures, animal welfare failures or other 
events which may result in serious reputational damage to the business.
Predictability: the range of possible values of rewards to individual 
Directors and other limits or discretions should be identified and 
explained at the time of approving the Remuneration Policy. 
Details of the range of possible values of rewards and other limits 
or discretions can be found on pages 113 to 116.
Proportionality: the link between individual awards, the delivery 
of strategy and the long-term performance of the Company should 
be clear. Outcomes should not reward poor performance. 
We believe that total remuneration should fairly reflect performance of the 
Executive Directors and the Group as a whole, taking into account underlying 
performance and shareholder experience. 
The Committee considers the approach to wider work-force pay and policies 
when determining the Directors’ Remuneration Policy to ensure that it is 
appropriate in this context.
Alignment to Culture: incentive schemes should drive behaviours 
consistent with Company purpose, values and strategy.
In determining the Remuneration Policy, the Committee was clear that this 
should drive the right behaviours, reflect our values and support the 
Company purpose and strategy. The Committee will review the remuneration 
framework regularly so that it continues to support our strategy.
THE REMUNERATION COMMITTEE
CONTINUED
Remuneration in 2024
The Committee ensures that executive remuneration targets are stretching, aligned with business 
strategy to drive long-term Shareholder value and reflect the performance of the business during 
the period under review. Executive Directors’ rewards (excluding base salary and benefits) 
are two-fold: short-term by way of a cash bonus (part of which is deferred into shares in the case 
of Chris Aldersley); and longer-term by way of share awards under the Company’s Long-Term 
Incentive Plan (LTIP). 
Adam Couch Mark Bottomley
Jim Brisby
Chris Aldersley
Salary
802 
530 
530
530
Benefits
41
35
34
37
Pension
85
56
56
56
Bonus
1,323
875
875
875
LTIP
1,046
692
692
692
SAYE
2
4
11
4
Total
3,299
2,192
2,198
2,194
Outcomes 
2021 LTIP
2021 LTIP vesting by reference to performance to the end of 2023/24:
Measure
Threshold
Maximum
Actual
Vesting
EPS (average annual growth)
5.56%
11.56%
7.28%
46.4%
TSR
50th percentile 90th percentile 91st percentile
100%
2024 bonuses
Measure
Threshold
Maximum**
Actual
Adjusted Group profit before tax*
£143.2m
£161.9m
£181.1m
Bonus payable (per cent of Maximum) 
20%
100%
100%
*	
Adjusted Group profit before tax targets are stated before deduction of bonuses paid to Executive Directors, associated employers 
NI and non-trading items. 
**	 Maximum bonus represents 165 per cent of relevant Executive Directors base salary.
Remuneration for 2025 
Salary
5.1 per cent increase to Directors’ salaries which is below the 
average salary increase awarded (in percentage of salary terms) 
awarded to other employees of the Group of 6.1 per cent.
Bonus
Subject to Shareholder approval, opportunity increased 
to 200 per cent of salary for CEO and 180 per cent of salary 
for other Executive Directors. Targets commensurate with 
the increase in opportunity and incorporation of new strategic/
individual objectives accounting for 20 per cent of salary 
for the Chief Executive and 15 per cent of salary for the other 
Executive Directors. All Executive Directors have met their 
shareholding guideline therefore mandatory bonus deferral 
does not apply.
Core LTIP awards
Subject to Shareholder approval, opportunity at 200 per cent 
of salary for 2024/25. 
Targets changed from previous year to 42.5 per cent EPS,  
42.5 per cent ROCE, 15 per cent ESG.
Exceptional Performance 
LTIP award
Subject to Shareholder approval, opportunity at 100 per cent 
of salary for 2024/25 for Chief Executive and 50 per cent 
of salary for other Executive Directors. 
Stretching relative TSR target against the FTSE 250 Index 
(excluding investment trusts), over a three-year period.
REMUNERATION AT A GLANCE
Remuneration at a glance 
Our performance during the year
Like-for-like revenue increase to £2,591.7m
+11.6%
Share price increase to 4,096p 
at 30 March 2024
+35.9%
Adjusted profit before tax
£176.6m
Adjusted earnings per share
242.8p
Targets for 2023/24
Bonus
Adjusted profit before tax
 100%
LTIP
Relative TSR
50%
50%
of total votes cast in favour of the
Remuneration Committee's Report 
at last year's AGM
Read more: 
see page 131 for more details
c.90%
EPS
CORPORATE GOVERNANCE
CORPORATE GOVERNANCE
Corporate governance
Cranswick plc Annual Report & Accounts 2024
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Cranswick plc Annual Report & Accounts 2024
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This part of the Directors’ Remuneration Report sets out the Directors’ Remuneration Policy (the ‘Policy’) which, subject to Shareholder approval 
at the 2024 AGM, shall take binding effect from the close of that meeting. A summary of the proposed changes to the policy is set out in the 
Remuneration Committee Interim Chair’s statement on pages 105 to 109.
Illustration of Application of Remuneration Policy for 2024/25 
The following charts illustrate the potential pay opportunities for the Executive Directors under three different performance scenarios for the year 
ending 29 March 2025. The charts show the split of remuneration between fixed pay, annual bonus and long-term incentive pay on the basis of minimum 
remuneration, remuneration receivable for performance in line with Cranswick’s expectations, maximum remuneration, and maximum remuneration 
assuming a 50 per cent increase in the Company’s share price for the purpose of the long-term incentive elements. In illustrating the potential award, 
the following assumptions have been made: 
Fixed pay
Annual Bonus
LTIP
Exceptional Performance LTIP
Minimum performance
Base salary effective at  
1 April 2024, employer 
pension contributions at 
10 per cent of base salary 
and benefits disclosed in the 
single figure table for the 
year ended 30 March 2024
No bonus	
No LTIP vesting
No Exceptional 
Performance LTIP vesting
Performance in line 
with expectations
Bonus equal to 50 per cent of the 
opportunity (i.e. 100 per cent of 
salary for the CEO and 90 per cent 
of salary for other Executive 
Directors)
LTIP vests as to 50 per 
cent of the maximum 
award (i.e. 100 per cent 
of salary)
No Exceptional 
Performance LTIP vesting
Maximum performance
Bonus equal to 200 per cent of 
salary is earned for the CEO and 
180 per cent of salary for other 
Executive Directors
LTIP vests in full 
(200 per cent of salary)
Exceptional Performance 
LTIP vests in full, 100 per 
cent of salary for CEO and 
50 per cent of salary for 
other Executive Directors
Maximum 
performance plus 
share price increase
Bonus equal to 200 per cent of 
salary is earned for the CEO and 
180 per cent of salary for other 
Executive Directors
LTIP vests in full 
(200 per cent of salary) 
plus an assumed 50 per 
cent increase in the 
share price
Exceptional Performance 
LTIP vests in full, 100 per 
cent of salary for CEO and 
50 per cent of salary for 
other Executive Directors 
plus an assumed 50 per 
cent increase in share price
REMUNERATION POLICY
3,760
3,059
1,715
651
4,000
4,500
5,000
5,500
6,000
6,500
3,500
3,000
2,500
2,000
1,500
1,000
500
0
+50% SP
Maximum On Target
Fixed
+50% SP
Maximum On Target
Fixed
+50% SP
Maximum On Target
Fixed
+50% SP
Maximum On Target
Fixed
Adam Couch
Chris Aldersley
Jim Brisby
Mark Bottomley
Fixed
Bonus
LTIP
Exceptional Performance LTIP
6,481
5,210
2,667
973
15% 
19% 
36% 
100% 
100% 
100% 
100% 
3,762
3,061
1,717
653
3,759
3,058
1,714
650
11% 
37% 
33% 
11% 
9% 
27% 
11% 
37% 
33% 
27% 
33% 
29% 
17% 
21% 
38% 
45% 
32% 
45% 
17% 
21% 
33% 
38% 
37% 
29% 
33% 
17% 
21% 
38% 
29% 
33% 
27% 
45% 
9% 
20% 
17% 
39% 
32% 
26% 
32% 
32% 
9% 
Our Remuneration Policy is principally designed to align the interests of Executive Directors and Senior Executives with the Company’s strategic vision 
and the creation of sustainable long-term value for our stakeholders without encouraging excessive levels of risk taking. The Policy is intended to 
remunerate our Executive Directors competitively and appropriately for effective delivery of this and allows them to share in this success and the value 
delivered to Shareholders. The principles and values that underpin the remuneration strategy are applied on a consistent basis for all Group employees. 
It is the Group’s policy to reward all employees fairly, responsibly and by reference to local market practices, by providing an appropriate balance 
between fixed and variable remuneration.
The remuneration package is in two parts, to provide competitive total remuneration:
•	 a non-performance part represented by fixed remuneration (basic salary, pension and benefits); and
•	 a significant performance-related element in the form of an annual bonus and long-term share-based awards.
Proposed Changes to the Remuneration Policy
The key differences between the Policy and the Remuneration Policy approved at the Company’s 2021 AGM are:
•	 An increase in the maximum annual bonus opportunity from 165 per cent of salary to 200 per cent of salary for the CEO and to 180 per cent of salary 
for any other Executive Director, although it should be noted that these are the opportunities under the new Policy for our current Executive 
Directors and would not automatically be applied to any Executive Director appointed in the future. They would only be used at the discretion of the 
Committee. The increase in opportunity is being accompanied by an increase in the stretch of targets to incentivise and reward in year out-
performance.
•	 The introduction of an enhanced ‘Exceptional Performance’ LTIP, vesting subject to the delivery of exceptional performance measured over 
a three-year performance period. The maximum annual award is 100 per cent of salary for the CEO and 50 per cent of salary for any other Executive 
Director, which are the award levels under the new Policy for our current Executive Directors but which would not automatically be applied to any 
Executive Director appointed in the future. This is designed to incentivise and reward unlocking the transformative growth potential for the business 
(whilst retaining our strong track record for delivering strong operational, financial, and commercial performance and appropriately managing risk).
•	 Under the Remuneration Policy approved at the 2021 AGM, Executive Directors appointed on or after 26 July 2021 (the date on which that policy 
became effective), are required to defer one-third of any bonus earned into shares for up to two years. Under that policy approved in 2021, bonus 
deferral does not apply to Executive Directors appointed before 26 July 2021. Under the new Policy it is proposed that the deferral of one third 
of any earned bonus will apply to any Executive Director until they meet the shareholding guideline (200 per cent of salary). We believe linking the 
requirement to defer a proportion of the bonus until the shareholding guideline in met, is a proportionate approach that will provide Cranswick with 
a competitive edge in attracting and retaining executive talent whilst still having a clear emphasis on shareholder alignment across the arrangements 
as a whole. The Committee’s view is that introducing bonus deferral for the current Executive Directors is not appropriate taking into account that 
the CEO, CFO and CCO have significant shareholdings, approximately 10x salary respectively. The COO (who was appointed to the Board post 
21 July 2021) also has a shareholding in excess of 2x salary.
•	 Recovery provisions (both malus and clawback) will continue to apply to the annual bonus, Core LTIP and Exceptional Performance LTIP. The Core 
and Exceptional Performance LTIP will continue to be based on a three-year performance period and two-year holding period. Under the new Policy 
the holding period will continue apply for two years post-employment (other than in exceptional/compassionate circumstances). The post-
employment shareholding requirement introduced under the 2021 Policy will also continue to apply. 
•	 Retaining the Committee’s discretion to amend formulaic outputs which do not reflect the Committee’s assessment of overall business performance, 
but specifying that this includes the ability for the Committee to exercise downward discretion when there has been a failure of acceptable health 
and safety standards, which may include a fatality or very serious injury, food safety incidents, or animal welfare failures (or other events which may 
result in serious reputational damage).
•	 Addition of the new all-employee Buy As You Earn (BAYE) share incentive plan which is referred to in the Interim Committee Chair’s letter and which 
is available to the Executive Directors on the same basis as to all other eligible employees. Although we currently intend only to operate the BAYE 
on the basis of Partnership Shares (acquired by participants from their remuneration) and Matching Shares awarded on a 1 Matching Share for every 
8 Partnership Shares basis, the BAYE as adopted includes all of the permitted elements which are, therefore, referred to in the Policy.
Further information in relation to these changes can be found in the Interim Committee Chair’s letter on pages 105 to 109.
CORPORATE GOVERNANCE
CORPORATE GOVERNANCE
Corporate governance
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The details of individual components of the remuneration package are set out below: 
Purpose and link  
to strategy
Operation
Performance metrics
Maximum entitlement
Base Salary
To provide a market 
competitive base 
salary to attract and 
retain executives.
Base salaries are ordinarily reviewed annually 
taking into account a number of factors  
including (but not limited to):
•	 	the individual’s skills, experience 
and responsibilities;
•	 pay increases within the Group more 
generally; and
•	 	performance, Group profitability 
and prevailing market conditions.
Any changes will usually take effect  
from 1 April.
Whilst no formal 
performance conditions 
apply, an individual’s 
performance in role 
is taken into account 
in determining any 
salary increase.
Whilst there is no maximum salary, increases will 
normally be within the range of salary increases 
awarded (in percentage of salary terms) to other 
employees in the Group.
However, higher increases may be awarded 
in appropriate circumstances, such as:
•	 an increase in scope of the role or the 
individual’s responsibilities;
•	 where an individual has been appointed 
to the Board at a lower than typical market 
salary to allow for growth in the role, in which 
case larger increases may be awarded to 
move salary positioning to a typical market 
level as the individual gains experience;
•	 change in size and complexity of the Group; 
and/or
•	 significant market movement.
Such increases may be implemented over 
such time period as the Committee deems 
appropriate.
Pension
To provide a framework 
to save for retirement.
Executive Directors are entitled to  
non-contributory membership of the Group’s 
defined contribution pension scheme. 
Alternatively, at their option, Executive 
Directors may receive a cash payment in lieu 
of pension contribution, subject to the normal 
statutory deductions (or a combination 
thereof). 
Pension contributions may also be made 
in lieu of salary. 
N/A
The maximum Company contribution or cash 
payment in lieu will not exceed the percentage 
rate available to the majority of the workforce 
as determined by the Committee  
(currently 10 per cent of salary). 
Benefits
To provide market 
competitive benefits 
as part of the 
remuneration package.
Market competitive benefits principally 
comprise health insurance (which may include 
coverage for the director’s spouse/partner 
and dependent children), life insurance, 
income protection insurance, personal tax 
advice, pension advice and Company car 
allowance or the provision of a Company car 
and running costs. 
Additional benefits might be provided from 
time-to-time if the Committee decides 
payment of such benefits is appropriate. 
Reimbursed expenses may include a gross-up 
to reflect any tax or social security due in 
respect of the reimbursement.
Benefits are not pensionable.
N/A
Whilst the Committee has not set an absolute 
maximum on the level of benefits Executive 
Directors may receive, the value is set at a 
level which the Committee considers to be 
appropriately positioned, taking into account 
relevant market levels based on the nature 
and location of the role and individual 
circumstances.
REMUNERATION POLICY
CONTINUED
Purpose and link  
to strategy
Operation
Performance metrics
Maximum entitlement
Annual bonus
To incentivise and 
reward for performance 
in the year against 
targets linked to the 
delivery of the 
Company’s strategic 
priorities.
Where deferral applies, 
this provides direct 
alignment to 
Shareholders’ interests. 
Measures and targets are reviewed annually 
and any pay-out is determined by the 
Committee after the year end, based 
on performance against targets set for 
the financial period.
The Committee has discretion to amend 
the pay-out as referred to on page 107.
If an Executive Director has met, as 
determined by the Committee, the In-Service 
Shareholding Guideline referred to below 
this table, the whole of any bonus earned 
may be paid in cash. 
If an Executive Director has not met the 
In-Service Shareholding Guideline, one-third 
of any bonus earned will be deferred into 
shares for up to two years and the balance 
of the bonus earned will be paid in cash. 
Deferral of any bonus is subject to 
a de minimis limit of £10,000.
A greater proportion of the bonus may 
be deferred with the agreement of the 
Executive Director.
Additional shares may be awarded in respect 
of shares subject to deferred bonus awards 
to reflect the value of dividends which would 
have been paid on those shares during the 
period from grant to the release date (this 
payment may assume that dividends had been 
reinvested in shares on a cumulative basis). 
Bonuses are non-pensionable.
Recovery provisions apply as referred to below.
The bonus will 
be based on the 
achievement of targets 
with stretching 
performance measures 
and respective 
weightings (where 
more than one measure 
is used) set each year 
dependent on the 
Group’s strategic 
priorities. The majority 
of the bonus will be 
based on financial 
measures.
The maximum opportunity is up to 200 per cent 
of base salary for the CEO and up to 
180 per cent of base salary for any other 
Executive Director.
Subject to the Committee’s discretion 
to override formulaic outcomes in respect 
of financial measures, the bonus for achieving 
threshold performance is 20 per cent of 
maximum opportunity, rising up to 50 per cent 
of the maximum for on-target performance.
Subject to the Committee’s discretion to override 
formulaic outcomes, vesting of the bonus in 
respect of non-financial measures or individual 
objectives will be between 0 per cent and 100 
per cent based on the Committee’s assessment 
of the extent to which the relevant metric or 
objective has been met.
Share-based awards
A Save As You Earn 
(SAYE) share scheme  
is available to all 
eligible employees.
Subject to approval by the Board, SAYE options 
are made available to eligible staff, including 
Executive Directors, in accordance with 
the scheme rules which reflect the applicable 
legislation with an option exercise price which 
may be set at a discount to the share price when 
the option is offered.
N/A
The limit on monthly savings and maximum 
discount that may be applied in setting the 
exercise price will be determined in accordance 
with the applicable tax legislation from time-to-
time and will be the same for the Executive 
Directors as for other eligible employees. At the 
date of approval of this Policy the maximum saving 
is £500 per month and the maximum discount 
is 20 per cent.
A Buy As You Earn 
(BAYE) share incentive 
plan is available to all 
eligible employees.
Under the BAYE, eligible staff, including 
Executive Directors, may acquire 
‘Partnership Shares’ from their remuneration, 
be awarded ‘Matching Shares’ in respect 
of Partnership Shares they acquire 
and be awarded ‘Free Shares’.
N/A
The maximum value of Partnership Shares that 
may be acquired, the maximum Matching Shares 
ratio and the maximum value of Free Shares that 
may be awarded will be determined in line with 
the applicable tax legislation from time-to-time 
and will be the same for the Executive Directors 
as for all other eligible employees. At the date 
of approval of this Policy, the maximum value 
of Partnership Shares that may be acquired 
is £1,800 per year, the maximum Matching Share 
to Partnership Share ratio is 2:1 and the maximum 
value of Free Shares that may be awarded 
is £3,600 per year.
CORPORATE GOVERNANCE
CORPORATE GOVERNANCE
Corporate governance
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REMUNERATION POLICY
CONTINUED
Purpose and link  
to strategy
Operation
Performance metrics
Maximum entitlement
Core LTIP and Exceptional Performance LTIP
Core Long-Term Incentive Plan 
(LTIP) awards and Exceptional 
Performance LTIP awards 
provide a clear link between 
the remuneration of Executive 
Directors and the creation 
of value for Shareholders 
by rewarding the achievement 
of longer-term strategic 
priorities aligned to Shareholder 
interests, with exceptionally 
stretching performance targets 
applying to Exceptional 
Performance LTIP awards.
Core LTIP awards and Exceptional 
Performance LTIP awards may take 
the form of nil (or nominal) cost share 
options or conditional awards.
Awards will usually vest following 
the assessment of the applicable 
performance measures. Awards held 
by Executive Directors are then 
subject to a two year holding period 
which may be structured as either: (1) 
the Executive Director being entitled 
to acquire the shares once vested, 
but, other than as regards sales to 
cover tax or any exercise price, being 
prevented from selling shares until the 
end of the holding period; or (2) the 
Executive Director being prevented 
from acquiring shares until the end of 
the holding period. If a holding period 
is structured on the latter basis, 
additional shares may be awarded in 
respect of vested shares to reflect the 
value of dividends paid on shares from 
the start of the holding period until 
the date on which the Executive 
Director is entitled to acquire shares 
(this payment may assume that 
dividends have been reinvested 
in shares on a cumulative basis).
The Committee has discretion 
to amend pay-outs as referred to 
on page 107.
Recovery provisions apply as 
referred to on page 117.
The Committee may at its discretion 
structure awards as qualifying LTIP 
awards, consisting of a tax qualifying 
CSOP option with an exercise price 
equal to the market value of a share 
at the date of grant and an ordinary 
nil-cost LTIP award, with the ordinary 
award scaled back at exercise to 
take account of any gain made on 
exercise of the CSOP option. 
The provisions of this Policy will 
apply to the CSOP element of any 
qualifying LTIP award to the extent 
permitted by the applicable tax 
legislation and HMRC practice. 
Core LTIP awards 
Performance measures for Core LTIP 
awards are typically assessed over a 
period of three years and will include 
financial measures (which may include, 
but are not limited to EPS growth 
and return measures) and may include 
strategic/individual performance 
measures (which may include ESG 
measures). At least 80 per cent of the 
award will be subject to performance 
measures based on financial measures. 
Where more than one measure is used, 
the weightings will be determined 
by the Committee taking into account 
the Company’s key strategic priorities. 
The performance measures for the 
2024/25 Core LTIP awards are set out 
on page 130.
Subject to the Committee’s discretion 
to override formulaic outturns, 
threshold vesting will not be at more 
than 25 per cent of maximum. Core 
LTIP awards vest in full for maximum 
performance.
Exceptional Performance LTIP awards 
Performance measures for Exceptional 
Performance LTIP awards are typically 
assessed over a period of three years 
and will be based on financial and/or 
TSR measures. Where more than one 
measure is used, the weightings will 
be determined by the Committee 
taking into account the Company’s key 
strategic priorities. The performance 
measure for the 2024/25 Exceptional 
Performance LTIP awards is set out 
on page 131.
Subject to the Committee’s discretion 
to override formulaic outturns, 
there will be no vesting for performance 
at or below threshold, with performance 
increasing from 0 per cent at threshold 
to 100 per cent for maximum 
performance.
Core LTIP awards 
The maximum Core LTIP 
award in respect of any 
financial year is up to 200 per 
cent of base salary. 
Exceptional Performance 
LTIP awards 
The maximum Exceptional 
Performance LTIP award in 
respect of any financial year 
is up to 100 per cent of base 
salary for the CEO and up to 
50 per cent of base salary for 
any other Executive Director.
Qualifying LTIP 
If a qualifying LTIP award is 
granted, the value of shares 
subject to the CSOP option 
will not count towards the limits 
referred to above, reflecting 
the provisions for scale back 
of the ordinary LTIP award.
Notes to the Remuneration Policy table
Adjustments and the use of Committee discretion 
The Committee has discretion to amend pay-outs under the annual bonus, Core LTIP, and Exceptional Performance LTIP if it considers that the formulaic 
output does not reflect its assessment of performance, is not appropriate in the context of circumstances that were unexpected or unforeseen at 
the start of the relevant year or date of grant, or is not appropriate in the context of other factors considered relevant by the Committee which includes 
the ability to exercise downward discretion where there has been a failure of acceptable health and safety standards, which may include a fatality or very 
serious injury, food safety incidents, or animal welfare failures (or other events which may result in serious reputational damage to the business).
Recovery provisions
The annual bonus, Core LTIP and Exceptional Performance LTIP are subject to recovery provisions as set out below.
Malus provisions apply which enable the Committee to determine before the payment of an annual bonus or the vesting of a Core LTIP or Exceptional 
Performance LTIP award, that the bonus opportunity or Core LTIP or Exceptional Performance LTIP award may be cancelled or reduced.
Clawback provisions apply which enable the Committee to determine for up to two years following the payment of a cash bonus or the vesting 
of a Core LTIP or Exceptional Performance LTIP award, that the amount of the bonus paid may be recovered (and any deferred bonus award 
may be reduced or cancelled, or recovery may be applied to it if it has been exercised) and the Core LTIP or Exceptional Performance LTIP award 
may be cancelled or reduced (if it has not been exercised) or recovery may be applied to it (if it has been exercised).
The malus and clawback provisions may be applied in the event of material misstatement, error in assessing a performance condition or in the 
information or assumptions on which a bonus award, Core LTIP or Exceptional Performance LTIP was awarded, material misconduct by a participant, 
material risk management failure, serious reputational damage or material corporate failure. 
Differences in policy on remuneration of Executive Directors from policy on remuneration of employees generally
The Company aims to provide a remuneration package that is market competitive and which reflects responsibility and role scope. Accordingly Executive 
Directors have a greater weighting towards long-term and performance-based remuneration.
Shareholding requirements
To align the interests of Executive Directors with those of Shareholders, the Committee has adopted shareholding guidelines which apply  
in-employment and after cessation of employment. The Committee retains discretion to disapply or vary these provisions in exceptional circumstances. 
Purpose and link  
to strategy
Operation
Performance metrics
Maximum entitlement
Fees and benefits payable to Non-Executive Directors
To pay fees at a level 
that reflects market 
conditions and are sufficient 
to attract and retain 
individuals of the 
appropriate calibre.
The fees of the Non-Executive 
Directors are determined by the 
Board and reviewed periodically.
The fees of the Non-Executive Chair 
are determined by the Committee and 
reviewed periodically.
Non-Executive Directors are paid 
a basic fee with additional fees paid 
for other Board responsibilities 
or roles or time commitment, such 
as chairing Committees, for holding 
the role of Senior Independent 
Director or Designated Non-Executive 
Director with responsibility for 
engaging with the workforce.
Non-Executive Directors are not 
eligible to participate in any of the 
Group’s share schemes, incentive 
schemes or pension schemes.
Non-Executive Directors may 
be eligible to receive benefits such 
as travel costs and other reasonable 
expenses. Reimbursed expenses 
may include a gross-up to reflect 
any tax or social security due in 
respect of the reimbursement.
N/A
Fees are set taking into account 
the responsibilities of the 
role and the expected time 
commitment.
CORPORATE GOVERNANCE
CORPORATE GOVERNANCE
Corporate governance
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REMUNERATION POLICY
CONTINUED
In-Service Shareholding Guideline
During employment, each Executive Director is required to build and maintain a shareholding with a value of at least 200 per cent of their annual 
base salary. The Executive Director must retain shares acquired through the Core LTIP, Exceptional Performance LTIP and any deferred bonus award 
(after sales to cover tax, any exercise price and costs) until the required level of holding has been achieved.
Where a Core LTIP award or Exceptional Performance LTIP award is subject to a holding period on the basis that the Executive Director is prevented 
from acquiring shares until the end of the holding period, the vested shares count towards the shareholding requirement, on a net of assumed tax basis. 
Shares subject to a deferred bonus award count towards the shareholding requirement, on a net of assumed tax basis.
Shareholding requirement post-employment 
Shares are subject to the post-employment shareholding requirement only if they are acquired from Core LTIP awards, Exceptional Performance 
LTIP awards or deferred bonus awards granted after 1 April 2021. Shares purchased by an Executive Director are not subject to this requirement.
For the first 12 months after cessation of employment (or, if the Committee so determines, after the Executive Director has stepped down from the 
Board), the Executive Director must retain such of their relevant shares as have a value at cessation equal to 200 per cent of base salary (or if less all 
of their relevant shares) and for the following 12 months, retain such of their relevant shares as have a value at cessation equal to 100 per cent of base 
salary (or if less all of their relevant shares).
Annual bonus performance targets
The structure of the performance targets applicable to annual bonus awards to be made in a particular year will ordinarily be set out in the 
implementation section of the Annual Report on Remuneration which precedes that year rather than in this Remuneration Policy report. The actual 
targets will not be disclosed in advance as they are considered to be commercially sensitive information; however, the details will be disclosed 
retrospectively, provided they are not considered commercially sensitive at that time.
Historically, Group profit before tax, as adjusted for acquisitions, disposals and other non-trading items, was the sole metric against which the annual 
bonus award was assessed. This Policy has flexibility for the Committee to introduce other financial and/or strategic measures, if deemed necessary, 
to provide an appropriately balanced and stretching incentive. It is proposed that for 2024/25 strategic measures will be introduced into the annual 
bonus tailored to each Executive Director’s area of responsibility to ensure diversification of metrics and incentivisation of other priorities. Such metrics 
will ordinarily be disclosed in the implementation section.
Core LTIP measures
At least 80 per cent of the Core LTIP award will be based on financial measures, with the chosen measures determined by the Committee taking into 
account strategic priorities. The Policy provides flexibility for up to 20 per cent of the Core LTIP award to be based on strategic/individual performance 
measures (which may include ESG measures). 
For 2025, the Core LTIP award will be based on EPS (42.5 per cent weighting), ROCE (42.5 per cent weighting) and sustainability targets (15 per cent 
weighting). The introduction of ROCE reflects clear consensus from shareholder feedback that a metric linked to value creation and a strong investment 
pipeline to ensure our ROCE percentage remains above our medium-term mid-teens target should be incorporated into the long-term 
incentive framework.
Exceptional Performance LTIP measures 
The Exceptional Performance LTIP award will be based on financial and/or TSR measures, with the chosen measures determined by the Committee 
taking into account strategic priorities. The performance targets set require a genuinely exceptional level of performance to be delivered, requiring 
transformational growth significantly in excess of internal and external expectations.
For 2025, the Exceptional Performance LTIP award will be based on Relative TSR against companies in the FTSE 250 Index (excluding investment 
trusts) with additional stretch over and above typical market practice (i.e. no vesting of the Exceptional Performance award for performance at or below 
upper quartile performance). This ensures there is an appropriate balance of metrics across the Core LTIP and the Exceptional Performance LTIP and 
provides a focus on exceptional operational performance and strategic execution being reflected in superior TSR growth compared to the market.
Ability to vary or substitute performance measures or targets
The Committee may vary or substitute any performance measure or target where it considers it would be appropriate to do so (for example, to reflect 
a change in strategy, a material acquisition and/or divestment of a Group business, and/or a significant investment or a change in prevailing market 
conditions), provided that any such variation is fair and reasonable and, in the opinion of the Committee, would not make the measure materially less 
demanding. The Committee will assess performance on a fair and consistent basis from year-to-year. If the Committee was to make such a variation 
or substitution, an explanation would be given in the next Directors’ Remuneration Report.
Operation of share plans
The Committee retains discretion to operate the Company’s share plans in accordance with the plan rules, including the ability to adjust the number 
of shares subject to awards in the event of a variation in share capital, or other relevant event and to settle awards in cash or to grant awards as rights 
to cash payments calculated by reference to a notional number of shares. Although the Committee would only settle an Executive Directors’ award in 
cash in appropriate circumstances, such as where there is a regulatory restriction on the delivery of shares or as regards the tax liability arising in respect 
of the award.
Recruitment remuneration policy
When appointing a new Executive Director, the Committee will typically align the remuneration package with the above Policy.
When determining appropriate remuneration arrangements, the Committee may include other elements of pay which it considers are appropriate. 
However, this discretion is capped and is subject to the limits referred to below.
•	 Base salary will be set at a level appropriate to the role and the experience of the Executive Director being appointed. This may include agreement 
on future increases up to a market rate, in line with increased experience and/or responsibilities, subject to good performance, where it is 
considered appropriate.
•	 Pension will only be provided in line with the above Policy.
•	 The Committee will not offer non-performance-related incentive payments (for example a ‘guaranteed sign-on bonus’).
•	 Other elements may be included in the following circumstances:
–	 an interim appointment being made to fill an Executive Director role on a short-term basis;
–	 if exceptional circumstances require that the Chair or any other Non-Executive Director takes on an executive function on a short-term basis;
–	 if an Executive Director is recruited at a time in the year when it would be inappropriate to provide a bonus or long-term incentive award for that year 
as there would not be sufficient time to assess performance. Subject to the limit on variable remuneration set out below, the quantum in respect of the 
months employed during the year may be transferred to the subsequent year so that reward is provided on a fair and appropriate basis; or
–	 if the Director will be required to relocate in order to take up the position, it is the Company’s policy to allow reasonable relocation, travel and 
subsistence payments. Any such payments will be at the discretion of the Committee. 
•	 The Committee may also alter the performance measures, performance period, vesting period, deferral period and holding period of the bonus, 
Core LTIP or any Exceptional Performance LTIP, subject, where relevant, to the plan rules, if the Committee determines that the circumstances 
of the recruitment merit such alteration. The rationale will be clearly explained in the next Directors’ Remuneration Report.
•	 The normal maximum level of variable remuneration which may be granted in respect of a year (excluding ‘buyout’ awards as referred to below) 
is up to 500 per cent of salary for a new CEO (assuming an annual bonus opportunity of up to 200 per cent of salary, a Core LTIP of up to 200 per cent 
of salary and an Exceptional Performance LTIP of up to 100 per cent of salary) and up to 430 per cent for any other Executive Director (assuming 
an annual bonus opportunity of up to 180 per cent of salary, a Core LTIP of up to 200 per cent of salary and an Exceptional Performance LTIP of up 
to 50 per cent of salary). The award of bonus opportunities and Exceptional Performance LTIP awards up to the maxima permitted will not be 
automatic and would be considered on a case-by-case basis. 
The Committee may make payments or awards in respect of appointing an Executive Director to ‘buyout’ remuneration arrangements forfeited 
on leaving their previous employment or engagement. In doing so, the Committee will take into account relevant factors including any performance 
conditions attached to the forfeited arrangements and the time over which they would have vested. The Committee will generally seek to structure 
‘buyout’ awards or payments on a comparable basis to the remuneration arrangements forfeited. Any such payments or awards are excluded from 
the maximum level of variable remuneration referred to above. ‘Buyout’ awards will ordinarily be granted on the basis that they are subject to forfeiture 
or ‘clawback’ in the event of departure within 12 months of joining, although the Committee will retain discretion not to apply forfeiture or clawback 
in appropriate circumstances.
Any share awards referred to in this section will be granted as far as possible under the Company’s share plans. If necessary and subject to the limits 
referred to above, recruitment awards may be granted outside of these plans as permitted under the Listing Rules which will allow for the grant 
of awards to facilitate, in unusual circumstances, the recruitment of an Executive Director.
Where a position is filled internally, any ongoing remuneration obligations or outstanding variable pay elements shall be allowed to continue 
in accordance with their terms.
Fees payable to a newly appointed Chair or Non-Executive Director will be in line with the policy in place at the time of appointment. 
CORPORATE GOVERNANCE
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REMUNERATION POLICY
CONTINUED
Policy on payment for loss of office 
Individual Director’s eligibility for the various elements of remuneration is set out below.
Provision
Treatment upon loss of office
Fixed remuneration
Salary/fees, benefits and pension contributions/salary supplement will be paid to the date of termination. The Company may 
make a payment in lieu of notice at any time after notice has been given by either the Company or the Director. This payment 
would include basic salary for the unexpired period of notice and may also include benefits (including pension contributions 
or applicable salary supplement or contribution in lieu of salary) for that period. Alternatively, benefits may continue to be 
provided for the duration of the notice period that would otherwise have applied. In appropriate circumstances, the Committee 
may permit the continuation of benefits such as health insurance for a reasonable period following cessation of employment.
Annual Bonus
This will be reviewed on an individual basis and the decision whether or not to award a bonus in full or in part will be dependent 
upon a number of factors including the circumstances of their departure and their contribution to the business during the 
bonus period in question such that any bonus will be paid only in circumstances that the Committee considers are ‘good leaver’ 
circumstances. Any bonus payment would typically be pro-rated for time in service to termination and paid at the usual time 
(although the Committee retains discretion to pay the bonus earlier in appropriate circumstances) and to vary the application 
of (or disapply) time-based pro-rating. Where bonus deferral would otherwise apply, the Committee may permit the payment 
of a bonus wholly in cash, although would do so only in circumstances that in the opinion of the Committee amount to 
compassionate ‘good leaver’ circumstances.
Any outstanding deferred bonus awards would typically continue (other than in the event of summary dismissal where 
the entitlement would lapse) and vest at the originally anticipated date, although the Committee retains discretion to release 
any such award at the date of cessation or at an alternative date before the originally anticipated date. 
Core LTIP and 
Exceptional 
Performance LTIP
Unvested awards
Unvested Core LTIP and Exceptional Performance LTIP awards will lapse on cessation of employment, unless cessation is as 
a result of death, injury, ill health, disability, redundancy, retirement with the agreement of the Company or other circumstances 
at the discretion of the Committee. In these ‘good leaver’ scenarios, awards will usually vest at the normal vesting date subject 
to the satisfaction of the performance conditions and, unless the Committee determines otherwise, a pro-rata reduction to 
reflect the proportion of the vesting or performance period that has elapsed at the date of cessation. The Committee retains 
discretion to vest awards early (and to assess performance conditions early where relevant) and to waive or vary the time based 
pro-rating reduction. 
The holding period would typically apply until the earlier of its originally anticipated end date and the second anniversary 
of the date on which the Executive Director ceased employment, unless the vesting was two years or more after cessation 
of employment in which case no holding period would apply. The Committee has discretion to vary the application of the 
holding period in exceptional and compassionate circumstances.
Awards in a Holding Period
If an Executive Director ceases employment during the holding period relating to a Core LTIP award or an Exceptional 
Performance LTIP award, the holding period will ordinarily continue to apply, although the Committee has discretion to bring 
it to an end earlier in exceptional and compassionate circumstances.
Other payments
In appropriate circumstances, payments may also be made in respect of accrued holiday pay, and outplacement 
and legal fees.
Options under the SAYE scheme and awards under the BAYE will vest on cessation in accordance with the plan rules, 
which do not allow for discretionary treatment. 
Change of control
In the event of a change of control, unvested Core LTIP awards and unvested Exceptional Performance LTIP awards will 
be released to the extent determined by the Committee taking into account the relevant performance conditions and, 
unless the Committee determines otherwise, the extent of vesting so determined shall be reduced to reflect the proportion 
of the vesting or performance period that has elapsed. In the event of a change of control during the holding period relating 
to a Core LTIP award or an Exceptional Performance LTIP award, that holding period shall come to an end.
Deferred bonus awards will vest in full on a change of control.
Options under the SAYE scheme and awards under the BAYE will vest on a change of control. 
Where appropriate the Committee would have regard to the departing Executive Director’s duty to mitigate loss. There are no express provisions 
within the Director’s service contracts for the payment of compensation or liquidated damages on termination of employment.
Where a ‘buyout’ or other award is made, the leaver provisions would be determined at the time of the award.
The Committee reserves the right to make additional exit payments where such payments are made in good faith in discharge of an existing legal 
obligation (or by way of damages for breach of such an obligation) or by way of settlement or compromise of any claim arising in connection with 
the termination of a Director’s office or employment.
The Non-Executive Directors are not entitled to compensation on termination of their appointment in excess of their outstanding fee entitlement.
Service contracts
The Committee’s current policy is not to enter into employment contracts with any element of notice period in excess of one year. Accordingly, 
each of the following Executive Directors has a one year rolling contract: Adam Couch commencing 1 May 2006 (revised 1 August 2012), 
Mark Bottomley from 1 June 2009, Jim Brisby from 26 July 2010 and Chris Aldersley from 19 October 2015 (revised 1 August 2022). 
Non-Executive Directors
Each Non-Executive Director has an appointment letter – Tim Smith for three years from 1 April 2024 and Liz Barber for three years from 1 May 2024, 
Alan Williams for three years from 24 July 2023, Yetunde Hofmann for three years from 1 August 2022, and Rachel Howarth for three years from  
30 April 2024. The continuing appointments are subject to annual re-election at the Company’s AGM.
Copies of the service contracts and letters of appointment are held at the Company’s Registered Office and will be available for inspection at the AGM.
Legacy remuneration arrangements
The Committee reserves the right to make any remuneration payments and/or payments for loss of office (including exercising any discretions available 
to it in connection with such payments) notwithstanding that they are not in line with the Policy set out above where the terms of the payment were 
agreed: (i) before the Policy set out in this 2024 Annual Report and Accounts came into effect, provided that the terms of payment were consistent 
with the Shareholder-approved Directors’ Remuneration Policy in force at the time they were agreed, or (ii) at a time when the relevant individual was 
not a director of the Company and, in the opinion of the Committee, the payment was not in consideration for the individual becoming a Director of the 
Company. For these purposes ‘payments’ includes the Committee satisfying awards of variable remuneration and, in relation to an award over shares, 
the terms of the payment are ‘agreed’ at the time the award is granted.
Pay and conditions elsewhere in the Group
The Committee does not directly consult with employees regarding the remuneration of the Executive Directors. However, when considering 
remuneration levels to apply, the Committee will take into account base pay increases, bonus payments and share awards made to the Company’s 
employees generally.
The following are the key aspects of how pay and employment conditions across the Group are taken into account when setting the remuneration 
of employees, including the Executive Directors:
•	 the Group operates within the UK food sector and has many employees who carry out demanding tasks within the business;
•	 all employees, including Directors, are paid by reference to the market rate;
•	 performance is measured and rewarded through a number of performance-related bonus schemes across the Group including LTIP share options 
for Executive Directors and Senior Executives;
•	 performance measures are cascaded down through the organisation to individual businesses;
•	 the Group offers employment conditions that are commensurate with a quoted company of a similar size, including high standards of health and safety 
and equal opportunities; and
•	 the Group operates Save As You Earn share schemes and has introduced a new Buy As You Earn (BAYE) share incentive plan, each of which is open 
to all eligible employees including Executive Directors.
Consideration of Shareholders’ views
The Committee believes that ongoing dialogue with major Shareholders in relation to Executive Director remuneration is of key importance, and 
consulted with major Shareholders and investor agencies in relation to the new Policy, adjusting the proposals having regard to feedback received, 
as discussed in the Interim Committee Chair’s letter on pages 105 to 109. The Committee will consider Shareholder feedback received on remuneration 
matters including issues raised at the AGM as well as any additional comments received during any other meeting with Shareholders. The Committee 
will seek to engage directly with major Shareholders and their representative bodies should any material changes be proposed to be made to the 
Remuneration Policy or made to the way the Remuneration Policy is implemented.
CORPORATE GOVERNANCE
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ANNUAL REPORT ON DIRECTORS’ REMUNERATION 
Directors’ Remuneration (audited)
The remuneration Policy operated as intended in 2023/24. The table below sets out the single figure remuneration details of the Directors  
for the reporting year: 
Salary and fees
Benefits
Bonus
LTIP1
Pension
SAYE
Total
Total fixed
Total variable
£’000
2024
2023
2024
2023
2024
2023
2024
2023
2024
2023
2024
2023
2024
2023
2024
2023
2024
2023
Executive Directors
Chris Aldersley2
530  331
37
23 
875
256
692
98
56
59
4
 –
2,194
767
623
413
1,571
354
Mark Bottomley
530
 496 
35
 33 
875
 383
692
489
56
 89 
4
 4
2,192 1,494
621
618
1,571
876
Jim Brisby
530
496
34
 32 
875
 383 
692
489
56
 89 
11
 –
2,198 1,489
620
617
1,578
872
Adam Couch
802
 751 
41
 36 1,323
 580 1,046
741
85
 134 
2
– 
3,299 2,242
928
921 2,371 1,321
2,392 2,074
147
 124 3,948 1,602 3,122 1,817
253
 371 
21
 4 
9,883 5,992 2,792 2,569 7,091 3,423
Salary and fees
Benefits
Bonus
LTIP1
Pension
SAYE
Total
Total fixed
Total variable
£’000
2024
2023
2024
2023
2024
2023
2024
2023
2024
2023
2024
2023
2024
2023
2024
2023
2024
2023
Non-Executive Directors 
Tim Smith
 250  250 
 –
 –
 –
 –
 –
 –
 –
 –
 –
 –
250
250 
 250  250 
 –
 –
Mark Reckitt3
21
 66 
–
–
–
–
–
–
–
–
–
–
21
66 
21
66
–
–
Pam Powell4
28
63
–
–
–
–
–
–
–
–
–
–
28
 63
28
63
–
–
Kate Allum5
–
 22 
–
–
–
–
–
–
–
–
–
–
–
22 
–
22
–
–
Liz Barber
67
 63
–
–
–
–
–
–
–
–
–
–
67
63 
67
63
–
–
Yetunde 
Hofmann6
65
37
–
–
–
–
–
–
–
–
–
–
65
37
65
37
–
–
Alan Williams7
46
–
–
–
–
–
–
–
–
–
–
–
46
–
46
–
–
–
477
501
–
–
–
–
–
–
–
–
–
–
477
501
477
501
–
–
Total
2,869 2,575
147
124 3,948 1,602 3,122 1,817
253
371
21
4
10,360 6,493
3,269 3,070
7,091 3,423
1.	 The values of the LTIP awards which vested in July 2023 have been updated for the actual share price on the date of vesting. In line with the regulations, the values for 2024 are based on the average share 
price over the three-month period to 30 March 2024 as these awards will not vest until August 2024 (see tables on page 124). 
2.	 Appointed to the Board on 1 August 2022. The 2023 figures reflect their remuneration for the period from 1 August 2022. The LTIP figures relates to the LTIP award made whilst employed by the 	
	
Group in a Senior Executive position as Chief Operating Officer prior to being appointed a Director on 1 August 2022.
3.	 Retired from the Board on 24 July 2023.
4.	 Retired from the Board on 1 September 2023.
5.	 Retired from the Board on 1 August 2022.
6.	 Appointed to the Board on 1 August 2022.
7.	 Appointed to the Board on 24 July 2023.
As reported last year, the Executive Directors had pay awards in the year effective from 1 May 2023 which were consistent with the average increase 
awarded to Senior Executives and below average increases applied to the wider workforce as set out below: 
From 1 May 2023
% increase
Chris Aldersley
£532,975
7%
Mark Bottomley
£532,975
7%
Jim Brisby
£532,975
7%
Adam Couch
£806,250
7%
As disclosed in last year’s Chair’s annual statement on page 110, Executive Directors were awarded a salary increase of 7 per cent which considered 
the annual increase for 2023/24 for the wider workforce (which for the majority of employees ranged from 5 per cent to 9 per cent, with an increase 
of at least 7 per cent for a significant proportion of the workforce, taking into account unscheduled mid-year pay increases focused on our lower paid 
workers and sites where the cost-of-living crisis had been particularly acute).
Benefits principally comprise health and life insurance, personal tax advice, pension advice and company car allowance.
Executive Director pension contributions are set at 10 per cent which is consistent with the rate of pension contribution available to the wider workforce.
The number of Directors who were active members of the money purchase pension scheme in the year was two (2023: two). 
The Non-Executive Chairman is paid a fee of £250,000 for chairing the Company, which is reviewed triennially. No additional fees are payable to the 
Chairman for chairing any committees or undertaking workforce engagement.
Non-Executive Directors are paid a basic fee of £56,000 with additional fees of £11,000 paid for chairing Committees, for the role of Senior 
Independent Director and for undertaking the role as designated Non-Executive Director for workforce engagement, which are reviewed triennially. 
Annual bonus arrangement (audited)
The bonus scheme in operation for FY24 was based on the achievement of adjusted Group profit before tax targets which were set with regard to the 
Company’s budget, historical performance and market outlook for the year. There are three bonus profit targets triggering awards of 20 per cent, 
50 per cent and 100 per cent of the maximum award (representing 165 per cent of the relevant Executive Directors base salary) with a straight-line, 
pro-rata award for profits falling between the targets. 
The performance in the year, before charging bonus awards made to the Executive Directors was £181.1 million. This resulted in a bonus award 
representing 165 per cent of salary as shown below. The Committee considers the level of pay-out is reflective of the overall performance of the Group 
in the year and is appropriate and therefore no discretion was applied.
Threshold
Target to 
stretch
Maximum
Actual*
Group profit targets
£143.2m
£150.0m
£161.9m
£181.1m
Bonus payable (% of maximum)
20%
50%
100%
100%
*	
Adjusted Group profit before tax targets are stated before deduction of bonuses paid to Executive Directors, associated employers NI and non-trading items. 
This award is reflected in the single figure remuneration table above.
LTIP award vesting in respect of the 53 weeks ended 30 March 2024 (audited)
The Remuneration Committee makes awards under the LTIP in order to ensure that Executive Directors and Senior Management are involved in the 
longer-term success of the Group. Options awarded can only be exercised if certain performance criteria are achieved by the Group. The performance 
criteria for the 2021 LTIP awards that will vest in August 2024 are as follows:
•	 After taking into account the changes to the EPS targets described in the Committee’s statement last year on pages 108 and 109, 50 per cent of each 
award is subject to an EPS target requiring average annual growth in EPS of 5.56 per cent for threshold vesting (25 per cent) and average annual 
growth in EPS of 11.56 per cent for full vesting, with average annual growth between 5.56 and 11.56 per cent rewarded pro-rata.
•	 50 per cent is aligned to a TSR target measured against a comparable Group of companies over a three-year period. The TSR target allows 25 per cent 
of the shares subject to the target to vest at the 50th percentile and 100 per cent at the 90th percentile with performance between the 50th and 90th 
percentiles rewarded pro-rata.
CORPORATE GOVERNANCE
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ANNUAL REPORT ON DIRECTORS’ REMUNERATION 
CONTINUED
The comparison companies used are: Associated British Foods plc, A.G. Barr plc, Britvic plc, Carrs Group plc, Greencore Group plc, Hilton Food Group 
plc, Kerry Group plc, McBride plc, Premier Foods plc and Tate and Lyle plc.
The value of the LTIP for the year ended 30 March 2024 relates to awards made in August 2021 with a performance criteria based on the three years 
ended 30 March 2024 that will vest in August 2024 calculated at the average price for the three months ended on 30 March 2024 of 3,986 pence. 
Over the three-year performance period the EPS element of the award, based on the criteria set above, gave an outperformance of 1.72 per cent over 
the threshold adjusted average annual growth (referenced above) and vesting at 46.4 per cent of the maximum. Performance in relation to TSR 
measured over a three-month averaging period has been strong with the Company being ranked in the 91st percentile of its comparator Group and, 
consequently, 100 per cent of the TSR element of the award has vested this year. The total award of 73.2 per cent of maximum (146.4 per cent of salary) 
is reflected in the table on page 122, and below. The Committee considers the level of pay-out is reflective of the overall performance of the Group over 
the three-year performance period ended 30 March 2024 and is appropriate and therefore no discretion was applied. 
Date of  
grant
Options 
 granted 
Vesting 
performance
Shares  
awarded
Average 
 share price
Value of  
shares
Chris Aldersley*
1 August 2021
23,700
73.2%
17,353
3,986
£691,691
Mark Bottomley
1 August 2021
23,700
73.2%
17,353 
3,986
£691,691
Jim Brisby
1 August 2021
23,700
73.2%
17,353 
3,986
£691,691
Adam Couch
1 August 2021
35,850
73.2%
26,249 
3,986
£1,046,285
* 	 Chris Aldersley’s LTIP award was made whilst employed by the Group in a Senior Executive position as Chief Operating Officer prior to being appointed a Director on 1 August 2022. 
The 2021 LTIP awards with a performance period ended 30 March 2024, were granted on 1 August 2021 when the share price was 4,050 pence. 
The three-month average share price ended on 30 March 2024 was 3,986 pence. This equated to a decrease in value for each Executive Director 
of 64 pence per share due to vest in August 2024. The proportion of the value attributable to share price growth is therefore -1.6 per cent. 
The Committee did not exercise discretion in respect of the share price depreciation.
True-up of awards vested in respect of the 52 weeks ended 25 March 2023 for share price on vesting date (audited) 
The value of the LTIP for the 52 weeks ended 25 March 2023 relates to awards, made in 2020, with a performance criteria based on the three years 
ended 25 March 2023 that vested in July 2023, updated for the actual vesting share price of 3,230 pence. The EPS element of the award achieved 
83.7 per cent of its performance target and 38 per cent was achieved under the TSR measure giving an overall award of 60.9 per cent of maximum 
and this is reflected in the 2023 column of the table on page 122 and in the table below. 
The 2020 LTIP awards with performance period ended 25 March 2023, were granted on 1 July 2020 when the share price was 3,664 pence.  
Based on the vesting share price, this equated to an decrease in value of 434 pence per share. 
Date of grant
Options vested
Value of award as  
at 25 March 2023 
based on an average 
price of 3,099p 
Value of award  
when vested  
in July at the market 
price of 3,230p
Chris Aldersley*
1 July 2020
13,662
£94,086
£98,063
Mark Bottomley
1 July 2020
15,154
£469,622
£489,474
Jim Brisby
1 July 2020
15,154
£469,622
£489,474
Adam Couch
1 July 2020
22,944
£711,035
£741,091
* 	 Chris Aldersley’s LTIP award was made whilst employed by the Group in a Senior Executive position as Chief Operating Officer prior to being appointed a Director on 1 August 2022. The value of the award 
vesting, included in the figure above and the single figure table, is the value of 8/36 of the vesting shares, reflecting the proportion of the three-year performance period for which Chris Aldersley was 
a Director.
LTIP awards granted during the year ended 30 March 2024 (audited)
Details of the nil-cost LTIP options granted in the year under the LTIP are set out below: 
Date of  
grant
Basis of  
award
Number of  
shares
Share price  
at grant* (p)
Face value  
of shares
Vesting at minimum 
performance 
End of performance 
period
Chris Aldersley
1 July 2023
200% of salary
32,800
3,250
£1,066,000
25%
28 March 2026
Mark Bottomley
1 July 2023
200% of salary
32,800
3,250
£1,066,000
25%
28 March 2026
Jim Brisby
1 July 2023
200% of salary
32,800
3,250
£1,066,000
25%
28 March 2026
Adam Couch
1 July 2023
200% of salary
49,620
3,250
£1,612,650
25%
28 March 2026
*	
Based on the average of the quoted market price of the Company’s shares on the three dealing days prior to the date of grant.
Each person has also been granted a tax qualifying option over 615 shares at an exercise price of 3,250p per share as part of their award. These tax 
qualifying options are linked to the LTIP nil-cost options such that, at the time of exercise, to the extent that there is a gain in the tax qualifying option, 
the LTIP nil-cost option will be forfeited to the value of that gain.
Details of the performance targets for the LTIP granted during the year ended 30 March 2024 are as follows: 
EPS as at 28 March 2026 (42.5% of award)
Vesting percentage 
215.6 pence per ordinary share
25%
Growth between 215.6 pence and 249.8 pence per ordinary share
Straight-line vesting
249.8 pence per ordinary share
100%
TSR performance (42.5% of award)
Vesting percentage 
Median
25%
Between median and upper decile
Straight-line vesting
Upper decile
100%
Emissions reduction (tonnes CO2e)* (5% of award)
Vesting percentage 
12.4 per cent
25%
Between 12.4 per cent and 16.5 per cent
Straight-line vesting
16.5 per cent
100%
Water Intensity reduction (m3/sales tonnes)** (5% of award)
Vesting percentage 
12.2 per cent
25%
Between 12.2 per cent and 16.3 per cent
Straight-line vesting
16.3 per cent
100%
Energy Intensity reduction (kWh/sales tonnes) (5% of award)
Vesting percentage 
14.0 per cent
25%
Between 14.0 per cent and 18.7 per cent 
Straight-line vesting
18.7 per cent
100%
*	
Emissions are total Scope 1 and Scope 2 emissions (location based).
**	 Water intensity excludes farms.
The Committee has discretion to reduce the extent of vesting in the event that it considers that performance against any measure is inconsistent  
with the overall financial or non-financial performance of the Group over the performance period. 
CORPORATE GOVERNANCE
CORPORATE GOVERNANCE
Corporate governance
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Cranswick plc Annual Report & Accounts 2024
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ANNUAL REPORT ON DIRECTORS’ REMUNERATION 
CONTINUED
SAYE (audited)
The value of the SAYE options relates to awards granted three or five years ago that have had their full contribution paid by the Executive Director 
and have been exercised in the year. The awards exercised in 2023/24 by Adam Couch had an exercise price of 2,565 pence and a market value of 
3,338 pence respectively, the awards exercised by Chris Aldersley had an exercise price of 2,565 pence and a market value of 3,242 pence respectively, 
the awards exercised by Mark Bottomley had an exercise price of 2,800 pence and a market value of 4,066 pence respectively and the awards exercised 
by Jim Brisby had an exercise price of 2,239 pence and a market value of 3,904 pence respectively. The notional gains are shown in the 2024 column 
of the table on page 122.
Payments to past Directors and payments for loss of office (audited)

There have been no payments made to past Directors or payments for loss of office during the year. 
Performance graph – total shareholder return (unaudited)
The graph below shows the percentage change (from a base of 100 in March 2014) in the TSR (with dividends reinvested) for each of the last 10 years 
on a holding of the Company’s shares against the corresponding change in a hypothetical holding in the shares of the FTSE 350 Food Producers and 
Processors Price Index (FTSE FPP) and the FTSE All Share Index (FTSE All Share). The FTSE FPP and the FTSE All Share were chosen as representative 
benchmarks of the sector and the market as a whole for the business. 
0
50
100
150
200
250
300
350
400
450
Total Shareholder Return
2022 
2020 
2021
2019 
2018 
2017 
2016 
2015 
2014 
Cranswick PLC
FTSE 350 Food producers
FTSE All Share
2023 
2024
The table below illustrates the change in the total CEO remuneration over a period of ten years, with the bonus awards in those years and the LTIP 
vesting awards set against a percentage of the maximum available. 
£’000
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
Base salary
562
588
599
616
635
651
669
 720 
 751 
802
Benefits
29
29
31
32
33
34
32
 33 
 36 
41
Pension
112
118
120
123
127
130
134
 134 
 134 
85
Bonus
843
882
898
925
240
979
1,004
 604 
 580 
1,323
LTIP
825
1,148
1,341
1,793
840
1,118
1,200
1,482 
 741 
1,046
SAYE
–
38
–
–
–
49
–
 17 
– 
2
CEO total remuneration
2,371
2,803
2,989
3,489
1,875
2,961
3,039
2,990 
2,242 
3,299
Bonus award against  
maximum opportunity
100%
100%
100%
100%
25%
100%
100%
51%
47%
100%
LTIP vesting against  
maximum opportunity
87%
100%
100%
100%
81%
99%
77%
100%
61%
73%
Adam Couch was the CEO throughout the ten year period referenced above.
Annual percentage change in remuneration of Directors and employees (unaudited)
The table below shows the percentage change in each Director’s salary/fees, benefits and bonus between the year ended 27 March 2021, the year ended 
26 March 2022, the year ended 25 March 2023 and the year ended 30 March 2024, and the average percentage change in the same remuneration 
over the same period in respect of the employees of the Cranswick plc on a full-time equivalent basis. 
The average employee change has been calculated by reference to the mean of employee pay. During the year ended 30 March 2024, Alan Williams 
was appointed to the Board, and accordingly has been excluded from the analysis. 
Average 
employee1
Chris 
Aldersley2
Mark 
Bottomley
Jim 
Brisby
Adam 
Couch
Mark 
Reckitt3
Pam 
Powell4
Tim  
Smith5
Liz  
Barber
Yetunde 
Hofmann
Salary/fees
2023/24
+4.4%
+6.9%
+6.9%
+6.9%
+6.8%
-68.2%
-55.6%
–
+6.3%
+75.7%
2022/23
+19.1%
N/A
+4.2%
+4.2%
+4.3%
+4.8%
+16.7%
+31.6%
+28.6%
N/A
2021/22
+0.3%
N/A
+7.7%
+7.7%
+7.6%
+6.8%
+5.9% +222.0%
–
N/A
2020/21
+6.6%
N/A
+2.8%
+2.8%
+2.8%
–
–
–
N/A
N/A
Benefits
2023/24
+4.8%
+6.1%
+6.1%
+6.3%
+13.9%
N/A
N/A
N/A
N/A
N/A
2022/23
+1.7%
N/A
0.0%
0.0%
+9.1%
N/A
N/A
N/A
N/A
N/A
2021/22
-11.6%
N/A
+6.5%
+3.2%
+3.1%
N/A
N/A
N/A
N/A
N/A
2020/21
-2.3%
N/A
-3.7%
-0.7%
-5.7%
N/A
N/A
N/A
N/A
N/A
Bonus
2023/24
+23.4% +128.5% +128.5% +128.5% +128.1%
N/A
N/A
N/A
N/A
N/A
2022/23
+35.3%
N/A
-4.0%
-4.0%
-4.0%
N/A
N/A
N/A
N/A
N/A
2021/22
-18.1%
N/A
-39.9%
-39.9%
-39.9%
N/A
N/A
N/A
N/A
N/A
2020/21
+12.1%
N/A
+2.8%
+2.8%
+2.6%
N/A
N/A
N/A
N/A
N/A
1.	 Includes the impact of pay awards, growth in employee numbers and restructuring of plc support functions.
2.	 Appointed to the Board on 1 August 2022, in order for the numbers to be compatible the 2023 value has been annualised.
3. 	 Retired from the Board as a Director on 24 July 2023.
4.	 Retired from the Board as a Director on 1 September 2023.
5. 	 Increase in remuneration during 2020/21 is due to being appointed as Chairman on 26 July 2021.
Chief Executive pay ratio (unaudited)
The table below shows the pay ratio based on total remuneration and salary of the Chief Executive to the 25th, 50th and 75th percentile of all permanent 
UK employees of the business.
Year
Method*
25th percentile pay ratio
Median pay ratio
75th percentile pay ratio
2020
Option A
120:1
101:1
79:1
2021
Option A
112:1
95:1
77:1
2022
Option A
119:1
100:1
80:1
2023
Option A
79:1
69:1
55:1
2024
Option A
109:1
95:1
79:1
2024
Chief Executive
25th percentile
Median
75th percentile
Salary
802 
24
29
33
Total Remuneration
3,299 
30
35
42
*	
The Company used Option A as defined in The Companies (Miscellaneous Reporting) Regulations 2018, as the calculation methodology for the ratios was considered to be the most accurate method. 
The 25th, median and 75th percentile pay ratios were calculated using the full-time equivalent remuneration for all UK employees as at the financial year end and incorporated all components of employee 
remuneration. Employees’ involvement in the Group’s performance is encouraged, with all employees employed on the relevant offer date eligible to participate in the SAYE schemes. Certain employees 
also participate in discretionary bonus schemes.
The Chief Executive remuneration for the year ended 25 March 2023 is the total single figure remuneration figure as disclosed on page 122, which has 
been adjusted to reflect the actual LTIP vesting (further information on page 124). This adjustment has increased the CEO pay ratios for the year ended 
25 March 2023 as follows: 25th percentile 77:1 to 79:1; median 68:1 to 69:1; and 75th percentile 54:1 to 55:1. 
The workforce comparison is based on the payroll data for the financial year for all employees (including the Chief Executive but excluding  
Non-Executive Directors) as at 30 March 2024. The workforce comparison has not excluded any component of total pay and benefits.
A substantial proportion of the Chief Executive’s total remuneration is performance-related. The ratios will therefore depend significantly on the 
Chief Executive’s annual bonus and LTIP outcome, and may fluctuate year-to-year. In respect of the median employee (50th percentile), 
total remuneration has increased to £35,000. The Group considers the median pay ratio to be consistent with the Group’s wider policies on employee 
pay, reward and progression. In 2021, a special bonus was paid to all site-based colleagues which resulted in a decrease in the median pay ratio 2021, 
with no further special bonuses having been paid in subsequent years. The variation in the median pay ratio reflects the greater proportion of the 
Chief Executives’ total remuneration being performance based and dependent on the Company’s share price. 
CORPORATE GOVERNANCE
CORPORATE GOVERNANCE
Corporate governance
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127

ANNUAL REPORT ON DIRECTORS’ REMUNERATION 
CONTINUED
Relative importance of the spend on pay (unaudited)
The table below shows the total remuneration paid across the Group together with the total dividend paid and share buybacks in respect of 2024 
and the preceding financial year. There have been no share buybacks during 2024 and 2023.
Pay against distributions £’m
2024
2023
Change %
Remuneration paid to all employees*
388.4
335.9
+15.6%
Total dividends paid and share buybacks in the year
43.9
40.7
+7.9%
*	
Includes the impact of pay awards, growth in employee numbers and corporate activity.
Outstanding share awards (audited)
The interests of the Executive Directors in the Deferred Bonus Plan, LTIP and SAYE schemes were as follows: 
Long-term Incentive Plan (audited) 
Year of award
At 25 March 
2023  
Number
Granted  
in the year 
Number
Exercised  
in the year 
Number
Lapsed  
in the year 
Number
At 30 March 
2024  
Number
Exercise  
price  
p
Market price  
at grant  
p
Chris Aldersley***
2020
22,450
–
(13,662)
(8,788)
–
nil
3,664
2021
23,700 
–
–
–
23,700
nil
4,050 
*2022
31,900 
–
–
–
31,900
nil
3,034
**2023
–
32,800
–
–
32,800
nil
3,246
Mark Bottomley
2020
24,900
–
(15,154)
(9,746)
–
nil
3,664
2021
23,700
–
–
–
23,700
nil
4,050
*2022
31,900
–
–
–
31,900
nil
3,034 
**2023
–
32,800
–
–
32,800
nil
3,246 
Jim Brisby
2020
24,900
–
(15,154)
(9,746)
–
nil
3,664
2021
23,700
–
–
–
23,700
nil
4,050
*2022
31,900
–
–
–
31,900
nil
3,034 
**2023
–
32,800
–
–
32,800
nil
3,246 
Adam Couch
2020
37,700
–
(22,944)
(14,756)
–
nil
3,664 
2021
35,850
–
–
–
35,850
nil
4,050 
*2022
48,250
–
–
–
48,250
nil
3,034
**2023
–
49,620
–
–
49,620
nil
3,246 
*	
Each of the Executive Directors, was also granted a tax qualifying option over 320 ordinary shares at an exercise price of £31.24 per ordinary share which is linked to the LTIP awards such that, at the time 
of exercise, to the extent that there is a gain in the tax qualifying option, the LTIP was scaled back by the value of that gain. 
**	 Each of the Executive Directors, was also granted a tax qualifying option over 615 ordinary shares at an exercise price of £32.50 per ordinary share which is linked to the LTIP awards such that, at the time 
of exercise, to the extent that there is a gain in the tax qualifying option, the LTIP was scaled back by the value of that gain.
***	Chris Aldersley’s LTIP awards prior to 1 August 2022 were made whilst employed by the Group in a Senior Executive position as Chief Operating Officer prior to being appointed a Director.
The performance periods run for three years from the commencement of each financial year and conclude at the end of the financial year three years 
later and are exercisable on the attainment of certain performance criteria detailed on pages 124 and 125 in respect of 2023 and as detailed in the 
Directors’ Remuneration Report for the preceding years on the following pages of the relevant report: 2022 page 114, 2021 page 105 and 2020 
page 88.
The LTIP, issued in 2021, which vests in August 2024, will achieve 46.4 per cent of the EPS target and 100 per cent of the TSR target giving a share 
vesting of 73.2 per cent of the maximum award.
The following Directors exercised LTIP share options during the year: 
Number
Date exercised
Exercise price  
p 
Market price  
p
Gain on exercise  
£
Chris Aldersley* 
13,662
30 June 2023
nil
3,230 
441,283 
Mark Bottomley
15,154
30 June 2023
nil
3,230 
489,474 
Jim Brisby
15,154
30 June 2023
nil
3,230 
489,474 
Adam Couch
22,944
30 June 2023
nil
3,230 
 741,091 
*	
Chris Aldersley’s LTIP award was made whilst employed by the Group in a Senior Executive position as Chief Operating Officer prior to being appointed a Director on 1 August 2022.
Savings-related share option scheme (audited)
Year of award
At 25 March 
2023  
Number
Granted  
in the year 
Number
Exercised  
in the year 
Number
Lapsed  
in the year 
Number
At 30 March 
2024  
Number
Exercise 
price  
p
Range of exercise dates
Chris Aldersley
2017
584
–
(584)
–
–
 2,565 
1 Mar 2023 – 1 Sept 2023 
2020
535
–
–
–
535
 2,800 
 1 Mar 2026 – 1 Sept 2026 
2022
600
–
–
–
600
 2,498 
 1 Mar 2028 – 1 Sept 2028 
Mark Bottomley
2020
321
–
(321)
–
–
2,800
1 Mar 2024 – 1 Sept 2024
2022
360
–
–
–
360
2,498
1 Mar 2026 – 1 Sept 2026 
Jim Brisby
2018
669
–
(669)
–
–
2,239
1 Mar 2024 – 1 Sept 2024
2020
535
–
–
–
535
2,800
1 Mar 2026 – 1 Sept 2026
2023
–
505
–
–
505
3,127
1 Mar 2029 – 1 Sept 2029
Adam Couch
2017
205
–
(205)
–
–
2,565
1 May 2023 – 1 Nov 2023
2019
591
–
–
–
591
2,534
1 Mar 2025 – 1 Sept 2025
2020
347
–
–
–
347
2,800
1 Mar 2026 – 1 Sept 2026
2023
–
177
–
–
177
3,127
1 Mar 2029 – 1 Sept 2029
The Executive Directors are eligible, as are other employees of the Group, to participate in the SAYE scheme, which by its nature does not have 
performance conditions.
The following Executive Directors exercised savings related share options during the year: 
Number
Date exercised
Exercise price  
p 
Market price  
p
Gain on exercise  
£
Chris Aldersley
584
25 August 2023
2,565
3,242
3,954
Mark Bottomley
321
14 March 2024
2,800
4,066
4,064
Jim Brisby
669
1 March 2024
2,239
3,904
11,139
Adam Couch
205
1 June 2023
2,565
3,338
1,585
Deferred Bonus Plan (audited)
The following Executive Director exercised deferred bonus share options during the year: 
Year of award
Number of nil  
cost options
Date of Exercise
Chris Aldersley
2023
2,619
29 November 
2023*
Deferred bonus shares are subject to a two-year retention period and will lapse in certain circumstances on the cessation of employment.
*	
During the year, the Board of Directors (with the approval of Remuneration Committee) agreed to the early exercise of the nil cost options (and dividend equivalents) in consideration for Chris Aldersley 
undertaking to the Company to retain 1,388 ordinary shares of 10p each (representing the after-tax number of shares subject to the Deferred Bonus Plan) from his existing holding of shares in the Company 
for the balance of the two-year deferral period relating to the nil-cost options granted under the Deferred Bonus Plan. 
Minimum shareholding
The Remuneration Committee has recommended that the Executive Directors hold shares in the Company worth at least 200 per cent of base salary. 
The Executive Directors’ current holdings and value are all in excess of the 200 per cent target and are shown below.
Directors’ interests (audited) 
LTIP (Unvested, 
subject to 
performance)*
LTIP (Vested 
unexercised)**
SAYE 
 (Non-performance 
related)
Number of shares 
 held as at  
30 March 2024
Value of shares  
held as a % of  
base salary
Target %
Chris Aldersley***
64,700
17,353 
1,135 
36,687
268%
200
Mark Bottomley
64,700
17,353 
360
133,125
973%
200
Jim Brisby
64,700
17,353
1,040
143,630
1,050%
200
Adam Couch
97,870
26,249
 1,115 
233,439
1,128%
200
Tim Smith
–
–
–
5,000
–
–
Liz Barber
–
–
–
1,000
–
–
Alan Williams
–
–
–
2,000
–
–
*	
Not including tax qualifying options granted to each of the Executive Directors.
**	 LTIP awards are due to vest in August 2024 with the performance criteria now completed.
***	Chris Aldersley’s LTIP awards were made whilst employed by the Group in a Senior Executive position as Chief Operating Officer prior to being appointed a Director on 1 August 2022.
CORPORATE GOVERNANCE
CORPORATE GOVERNANCE
Corporate governance
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ANNUAL REPORT ON DIRECTORS’ REMUNERATION 
CONTINUED
The share price at 30 March 2024 of 4,096 pence was used in calculating the percentage figures shown above. Yetunde Hofmann has no interests  
in the Company at the present time. There have been no further changes to the above interests in the period from 30 March 2024 to 21 May 2024.
Remuneration for the year ending 29 March 2025 (unaudited)
Salaries and pension
Our approach to Executive Directors’ salaries and pension for 2024/25 is described in the Committee Chair’s Statement on pages 105 to 109.
Bonus
In accordance with the proposed 2024 Remuneration policy, a bonus opportunity of 200 per cent of salary for the Chief Executive and 180 per cent 
of salary for the other Executive Directors will be awarded. 90 per cent of the bonus in the case of the Chief Executive and 91.7 per cent of the bonus 
for the other Executive Directors will be based on the achievement of Group profit targets which are set having regard to the Company’s budget, 
historical performance and market outlook for the year. The remaining part of the bonus opportunity will be based against quantifiable and objective 
strategic/individual targets. The Committee have ensured that the stretch in bonus targets is commensurate with the proposed increase in 
bonus opportunity.
The actual 2025 targets are not disclosed as they are considered to be commercially sensitive. The targets will be declared retrospectively in the 2025 
Annual Report & Accounts, provided they are not considered commercially sensitive at that time. There will be three bonus profit targets triggering 
awards of 20 per cent, 50 per cent and 100 per cent of the maximum award (representing 200 per cent of base salary for the Chief Executive and 
180 per cent of base salaries for the other Executive Directors) with a straight-line pro-rata award for profits falling between the targets. All Executive 
Directors have met their shareholding guideline therefore mandatory bonus deferral does not apply. 
Core LTIP
Core LTIP awards, equivalent to 200 per cent of basic salary, will be made in August 2024 and vesting will be after a three-year performance period. 
42.5 per cent of the award will be based on a ROCE performance measure, 42.5 per cent on an EPS performance measure, and 15 per cent on 
sustainability measures.
Details of the performance targets for the Core LTIP awards to be granted are as follows:
EPS as at 30 March 2027
Vesting percentage 
259.9 pence per ordinary share
25%
Growth between 259.9 pence and 301.2 pence per ordinary share
Straight-line vesting
301.2 pence per ordinary share
100%
ROCE as at 30 March 2027
Vesting percentage 
16.0 per cent
25%
Between 16.0 per cent and 18.0 per cent
Straight-line vesting
18.0 per cent
100%
Emissions reduction (tonnes CO2e*)
Vesting percentage 
16.8 per cent
25%
Between 16.8 per cent and 22.4 per cent
Straight-line vesting
22.4 per cent
100%
Water Intensity reduction (m3/sales tonnes)**
Vesting percentage 
15.6 per cent
25%
Between 15.6 per cent and 20.8 per cent
Straight-line vesting
20.8 per cent
100%
Energy Intensity reduction (kWh/sales tonnes)
Vesting percentage 
18.1 per cent
25%
Between 18.1 per cent and 24.1 per cent
Straight-line vesting
24.1 per cent
100%
*	
Emissions are total Scope 1 and Scope 2 emissions (location based).
**	 Water intensity excludes farms.
Threshold vesting for the LTIP award is intended to be 25 per cent of maximum in line with the Remuneration Policy.
Awards are subject to a two-year holding period.
Exceptional Performance Long-term Incentive Award
Subject to Shareholder approval, an Exceptional Performance Long-term Incentive Award, equivalent to 100 per cent of basic salary in relation to the 
Chief Executive Officer and 50 per cent of salary in relation to the other Executive Directors, will be made in August 2024 and vesting will be after 
a three-year performance period based on a TSR measure.
Details of the performance target for the Exceptional Performance Long-term Incentive Award to be granted are as follows: 
TSR
Vesting percentage 
75th percentile
0%
Between 75th percentile and 90th percentile
Straight-line vesting
90th percentile
100%
Awards are subject to a two-year holding period.
Advisers to the Committee (unaudited)
The Committee keeps itself fully informed on the developments within the industry and in the field of remuneration, and seeks advice from external 
advisers where appropriate. Deloitte LLP was reappointed by the Committee to advise it during 2023/24 and has provided general remuneration 
advice and share scheme advice to the Company. Deloitte is a member of the Remuneration Consultants Group and as such voluntarily operated under 
the Code of Conduct in relation to executive remuneration consulting in the UK. Deloitte’s fees for providing remuneration advice agreed by the 
Committee were £86,160 for the year ended 30 March 2024. Deloitte also provides consultancy services to the Group but otherwise has no connection 
to the Company or its directors. However, the Committee have reviewed any potential conflicts of interest and judged that Deloitte’s advice is both 
objective and independent. The Committee have also been provided advice during the year in relation to its consideration of matters relating to 
Directors’ remuneration by the Chief Executive Officer, Chief Financial Officer and Company Secretary.
Statement of Shareholders voting (unaudited)
The resolution to approve the 2023 Remuneration Committee Report was passed on a poll at the Company’s last AGM held on 24 July 2023. The votes 
cast in respect of the resolution were: 
Remuneration Committee Report
Number
%
For
39,798,119
89.96
Against
4,440,977
10.04
Withheld
12,505
–
The resolution to approve the Remuneration Policy was passed on a poll at the Company’s 2021 AGM held on 26 July 2021. The votes cast in respect 
of the resolution were: 
Remuneration Policy
Number
%
For
36,982,645
86.78
Against
5,632,533
13.22
Withheld
568,001
–
Remuneration disclosure
This report complies with the requirements of the Large and Medium-Sized Companies and Groups (Accounts and Reports) Regulations 2008 
as amended, the principles and provisions of the 2018 UK Corporate Governance Code and the Listing Rules of the Financial Conduct Authority.
Liz Barber
Interim Chair of the Remuneration Committee
21 May 2024
CORPORATE GOVERNANCE
CORPORATE GOVERNANCE
Corporate governance
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131

DIRECTORS’ REPORT
The Directors’ Report required 
under the Companies Act 2006 
comprises this Directors’ Report 
(pages 132 to 136), the Corporate 
Governance Report (pages 76 to 
131), the Sustainability Report set 
out in the Strategic Report (pages 
30 to 37) and the Statement of 
Directors Responsibilities (page 
137). The management report 
required under Disclosure 
Guidance and Transparency Rule 
4.1.8R comprises the Strategic 
Report (pages 2 to 74) and this 
Directors’ Report. This Directors’ 
Report meets the requirements 
of the corporate governance 
statement required under 
Disclosure Guidance and 
Transparency Rule 7.2. As 
permitted by legislation, some 
of the matters required to be 
 included in the Directors’ 
Report have been included 
in the Strategic Report by 
cross reference. 
Annual General Meeting
The AGM of Cranswick plc will be held at the 
Mercure Hull Grange Park Hotel, Grange Park 
Lane, Willerby, Hull HU10 6EA on Monday 
29 July 2024. A notice convening the AGM  
can be found in the separate Notice of Annual 
General Meeting accompanying this Annual 
Report and Accounts.
Details of the Special Business to be transacted 
at the AGM are contained in the separate letter 
from the Chairman which also accompanies this 
Annual Report and Accounts, and covers the 
Directors’ authority to allot shares, the partial 
disapplication of pre-emption rights and the 
authority for the Company to buy its own shares.
Results and dividends
The profit from continuing operations for 
the financial year, after taxation amounts 
to £113.1 million (2023: £111.4 million). 
The Directors have declared dividends 
as follows: 
2024
2023
Interim dividend 
per share paid on 
26 January 2024
22.7p
20.6p
Final dividend per 
share proposed
67.3p
58.8p
Total dividend
£48.5m
£41.0m
Subject to approval at the AGM, the final 
dividend will be paid in cash on 30 August 
2024 to members on the register at the close 
of business on 19 July 2024. The shares will 
go ex-dividend on 18 July 2024. The proposed 
final dividend for 2024 together with the 
interim paid in January 2024 amount to 90.0 
pence per share which is 13.4 per cent higher 
than the previous year. 
Directors
The Directors of the Company who were 
in office during the year and up to the date of 
signing the audited consolidated financial 
statements together with the biographies of all 
Directors serving at the date of this Annual 
Report are shown on pages 78 and 79.
Directors’ interests in the  
Company’s shares
The interests of the Directors of the Company 
and their connected persons at 30 March 2024 
in the issued share capital of the Company 
(or other financial instruments) which have been 
notified to the Company in accordance with  
the Market Abuse Regulation are set out in 
the Remuneration Report on page 129. 
Details of Directors’ interests in shares are 
provided in the Directors’ Remuneration Report 
on page 129.
Appointment and removal of Directors 
The Articles of Association of the Company, 
the UK Corporate Governance Code and the 
Companies Act 2006 govern the appointment 
and replacement of Directors. Our Articles 
of Association are available on our website 
(www.cranswick.plc.uk). The Articles of 
Association include rules such as the limitation 
on the number of Directors to 15. Directors may 
be appointed by an Ordinary Resolution 
of the Shareholders or by a resolution of the 
Directors. A Director appointed by the Board 
during the year must retire at the first AGM 
following their appointment and such Director 
is eligible to offer themselves for election 
by the Company’s Shareholders. 
Notwithstanding the retirement provisions 
in the Company’s Articles of Association, it is the 
Company’s current practice that all Directors 
retire from office at each AGM in accordance 
with the recommendations of the UK Corporate 
Governance Code. 
Directors indemnities
The Company has in place directors’ and 
officers’ liability insurance which gives 
appropriate cover against the costs of 
defending themselves in civil proceedings 
taken against them in their capacity as a 
Director or officer of the Company and in 
respect of damages resulting from any 
unsuccessful defence of any proceedings.
Directors conflicts of interest
Procedures are in place to ensure compliance 
with the Directors’ conflict of interest duties set 
out in the Companies Act 2006. The Company 
has complied with these procedures during 
the year and the Board believes that these 
procedures operate effectively. During the 
year, details of any new conflicts or potential 
conflict matters were submitted to the Board 
for consideration and, where appropriate, these 
were approved. Authorised conflict or potential 
conflict matters are reviewed by the Board 
at least on an annual basis.
Share capital
The Company has a single class of shares in 
the form of ordinary shares with a nominal value 
of ten pence per share which have a Premium 
Listing on the London Stock Exchange and 
trade as part of the FTSE 250 Index under 
the symbol CWK. The Company has one class 
of shares, being ordinary shares of ten pence 
each. There are no special rights pertaining 
to any of the shares in issue; each share carries 
the right to one vote at general meetings of 
the Company. The allotted and fully paid up 
share capital is shown in Note 22 on page 178. 
During the year, the share capital increased 
by 305,215 shares. The increase comprised 
302,549 of shares issued relating to share 
options exercised during the year and 2,666 
shares issued relating to deferred bonuses.
Details of share option schemes are summarised 
in Note 24 to the audited consolidated financial 
statements. The information in Note 24 to the 
financial statements is incorporated into this 
Directors’ Report by reference and is deemed 
to form part of this Directors’ Report.
Rights and obligations 
attaching to shares
The rights and obligations attaching to shares 
are set out in the Company’s Articles of 
Association which are available on the 
Company’s website (www.cranswick.plc.uk). 
The holders of ordinary shares are entitled 
to receive dividends when declared, to receive 
the Company’s Annual Report and Accounts, 
to attend and speak at general meetings of the 
Company, to appoint proxies and to exercise 
voting rights.
No shares carry any special rights with regard 
to control of the Company and there are 
no restrictions on transfer or limitations on the 
holding of ordinary shares in the Company 
other than where certain restrictions may apply 
from time-to-time on the Board of Directors 
and other Senior Executives and staff which 
are imposed by laws and regulations relating 
to insider trading laws and market requirements
relating to close periods. The Company is not 
aware of agreements between holders of 
securities that may result in restrictions on the 
transfer of securities or on voting rights and 
no known arrangements under which financial 
rights are held by a person other than the 
holder of the shares.
Amendment of Articles of Association
The Company’s Articles of Association may only 
be amended by a special resolution at a general 
meeting of the Shareholders.
Major interests in shares
The following information has been disclosed 
to the Company pursuant to the Financial 
Conduct Authority’s Disclosure Guidance and 
Transparency Rules and is published on a 
Regulatory Information Service and on the 
Company’s website. The following has been 
received, in accordance with DTR 5, from 
holders of notifiable interests in the Company’s 
issued share capital as at 30 March 2024: 
At 30 March 2024
Number of 
shares
% of issued 
share capital
Nature of holding
BlackRock Inc
3,452,401
6.39
Direct & Indirect
The Vanguard Group, Inc.
2,663,335
4.93
Direct & Indirect
Franklin Resources
2,527,374
4.68
Direct & Indirect
Invesco Perpetual
2,472,377
4.58
Direct & Indirect
abrdn plc
2,401,113
4.44
Direct & Indirect
J P Morgan Chase & Co
2,276,082
4.21
Direct & Indirect
Royal London Mutual Assurance Society
2,112,664
3.91
Direct & Indirect
Schroders
1,798,061
3.33
Direct
Wellington Mgt Company
1,624,970
3.01
Direct
The positions stated above represent the holdings in shares either in their own right or on behalf of 
third parties and may not represent the total voting rights (or authority to vote) as at 30 March 2024. 
CORPORATE GOVERNANCE
CORPORATE GOVERNANCE
Corporate governance
Cranswick plc Annual Report & Accounts 2024
132
Cranswick plc Annual Report & Accounts 2024
133

There have been no notifications of any 
significant changes, or percentage movements, 
to these shareholdings as at 21 May 2024.
Capital structure
The primary objective of the Group’s capital 
management is to ensure that it maintains 
a strong credit rating and healthy capital ratios 
in order to support its business and maximise 
value for Shareholders and other stakeholders. 
The Group regards its Shareholders’ equity and 
net debt as its capital and manages its capital 
structure and makes adjustments to it in light 
of changes in economic conditions. To maintain 
or adjust the capital structure, the Group may 
adjust the dividend payment to Shareholders, 
return capital to Shareholders or issue new 
shares. No changes were made to the 
objectives, policies or processes during the 
52 weeks ended 25 March 2023 and 53 weeks 
ended 30 March 2024. The Group’s capital 
structure is as follows:
2024
£’m
2023
£’m
Net debt/(funds) 
(Note 26)
99.4
101.4
Cranswick plc 
Shareholders’ equity
911.5
842.9
Capital employed
1,010.9
944.3
Powers of the Directors in relation  
to share capital
The powers of the Directors are determined 
by the Company’s Articles of Association, UK 
legislation including the Companies Act 2006 
and any directions given by the Company 
in a general meeting. 
Allotment of shares
The Company’s Directors were granted 
authority at the AGM in 2023 to allot shares 
in the Company or to grant rights to subscribe 
for or to convert any securities into shares in 
the Company (a) up to a maximum aggregate 
nominal amount of £1,791,000 (being 
approximately one-third of the issued share 
capital prior to that AGM) in any circumstance 
and (b) a further maximum aggregate nominal 
amount of £1,791,000 (being approximately 
one-third of the issued share capital prior to 
the AGM) in connection with a rights issue only. 
The Directors do not have any present intention 
of exercising this authority other than in 
connection with the issue of ordinary shares in 
respect of the Company’s share option plans. 
This authority is due to lapse at the 2024 AGM. 
At the 2024 AGM, Shareholders will be asked 
to renew the authority. Specific details of the 
resolution and the number of shares covered 
by the renewed authority can be found in 
Resolution 16 of the Notice of Annual 
General Meeting. 
Disapplication of pre-emption rights
The Directors were empowered at the 2023 
AGM to make non-pre-emptive issues for cash 
up to a maximum aggregate nominal amount 
of £537,000 (being approximately 10 per cent 
of the issued share capital prior to that AGM) 
and up to a further nominal amount equal to 
20 per cent of such issue if used only for the 
purposes of making a follow-on offer which 
the Directors determine to be of a kind 
contemplated by the Pre Emption Group’s 
Statement of Principles (as updated in 
November 2022). This power is also due to 
lapse at the 2024 AGM and Shareholders will 
be asked to grant a similar power (Resolution 17 
of the Notice of Annual General Meeting).
In addition, as supported by the Pre-Emption 
Group’s Statement of Principles, as updated 
in November 2022, the Directors were 
empowered at the 2023 AGM to allot shares 
for cash or sell shares out of treasury up to 
a further nominal amount of £537,000, 
representing approximately 10 per cent of the 
issued ordinary share capital as at June 2023 
(the latest practicable date before the 
publication of the Notice of Annual General 
Meeting), other than to existing Shareholders 
without first having to offer them to existing 
Shareholders in proportion to their holdings 
for the purposes of financing (or refinancing) 
a transaction which is an acquisition or other 
capital investment and up to a further nominal 
amount equal to 20 per cent of any allotments 
or sales if used only for the purposes of making 
a follow-on offer which the Directors determine 
to be of a kind contemplated by the Statement 
of Principles. In respect of this, the Board 
confirms that it will only allot shares or sell 
shares out of treasury pursuant to this authority 
where the relevant acquisition or specified 
capital investment is announced 
contemporaneously with the allotment, or has 
taken place in the preceding six-month period 
and is disclosed in the announcement of the 
allotment. The Directors have no current 
intention of exercising this authority. If this 
authority is used, the Company will publish 
details of the placing in its next Annual Report 
& Accounts. This power is also due to lapse at 
the 2024 AGM and Shareholders will be asked 
to grant a similar power (Resolution 18 of the 
Notice of Annual General Meeting).
Own share purchases
The Directors were also authorised at the 2023 
AGM under a Special Resolution to make market 
purchases of the Company’s own ordinary 
shares up to a maximum aggregate number 
of 5,373,000 shares (being approximately ten 
per cent of the issued share capital prior to that 
Annual General Meeting) and subject to the 
conditions as to pricing set out in the authority. 
This authority is also due to lapse at the 2024 
AGM when it is proposed that Shareholders 
grant a similar authority.
The authority to make market purchases of 
the Company’s own ordinary shares will expire 
at the earlier of 24 January 2025 or the 
conclusion of the 2024 AGM. It is the current 
intention of the Directors to renew this 
authority annually. In the event that shares are 
purchased pursuant to the authority granted 
under this resolution, the shares would either 
be cancelled (and the number in issue would 
be reduced accordingly) or retained as treasury 
shares. The Directors will only make purchases 
after consideration of the possible effect on 
earnings per share and the long-term benefits 
to Shareholders and in consultation 
with advisers.
Own shares held
During the year, the Cranswick Employee 
Benefit Trust (the ‘Trust’), which was set up in 
May 2020, began purchasing Cranswick plc 
shares. Shares held in trust are recorded at cost 
and deducted from equity. 
The Shares held in trust reserve represents the 
cost of shares in Cranswick plc purchased in 
the market and held by the Trust to satisfy share 
awards under the Group’s Long-Term Incentive 
Plan and Save As You Earn share option plan. 
Change of control
There are no agreements that the Company 
considers significant and to which the Company 
is party that would take effect, alter or terminate 
upon change of control of the Company 
following a takeover bid other than the following:
•	 the Company is party to a number of banking 
agreements which upon a change of control 
of the Company are terminable by the bank 
upon the provision of 30 working days’ notice;
•	 the Company is party to an agreement 
with WM Morrison Supermarkets plc  
(‘WM Morrison’) for the supply of poultry 
products from its facility at Eye, Suffolk, 
which upon a change of control of the 
Company is terminable by WM Morrison 
upon the provision of notice;
•	 the Company is party to an agreement with 
Pets at Home Limited (‘Pets at Home’) for the 
supply of pet food products from its facility 
at Lincoln, which upon a change of control of 
the Company is terminable by Pets at Home 
upon the provision of notice;
DIRECTORS’ REPORT
CONTINUED
•	 there are no agreements between the 
Company and its Directors or employees 
providing for compensation for loss of office 
or employment (whether through resignation, 
purported redundancy or otherwise) that 
occur because of a takeover bid; and
•	 there are certain provisions in the Company’s 
Save As You Earn share option plan and the 
Long-Term Incentive Plan that may cause 
options and awards granted to vest on a 
takeover. The proportion of the awards that 
are capable of exercise will depend on the 
time in the scheme and as far as the LTIP 
is concerned the extent to which the 
performance targets (as adjusted or amended) 
have been satisfied.
Tax contribution
Within the UK, our tax contribution to the UK 
treasury takes two forms: direct contributions, 
being a cost to the Company which includes 
corporation tax on profits, employer’s National 
Insurance on wages paid, business rates and 
apprenticeship levy; and indirect contributions, 
being income tax and employee’s National 
Insurance on wages paid. The total paid in the 
year amounts to £152.5 million and is analysed 
as follows:
Direct tax
Corporation tax
£41.4m
Employer’s National Insurance
£31.9m
Business rates
£3.9m
Apprenticeship levy
£1.8m
Indirect tax
Income tax 
£51.9m
Employee’s National Insurance 
£21.6m
Financial instruments 
Functional currency
The functional currency of all Group 
undertakings is Sterling.
Foreign currency risk
The main foreign exchange risk facing the 
Group is in the purchasing of olives and 
charcuterie products and fresh pork cuts from 
continental Europe in Euros and the sale of 
fresh pork to the USA and China denominated 
in US Dollars. The policy of the Group is to seek 
to mitigate the impact of this risk by taking out 
forward contracts for up to 12 months ahead 
and for amounts that commence at 
approximately 25 per cent of the requirement 
and move progressively towards full cover. 
The Chief Financial Officer is consulted about 
the key decisions on currency cover.
Interest rate risk
The Group’s current policy is to manage its cost 
of borrowing using a mix of fixed and variable 
rate debt. Whilst fixed rate interest-bearing 
debt is not exposed to cash flow interest rate 
risk, there is no opportunity for the Group to 
enjoy a reduction in borrowing costs in markets 
where rates are falling. In addition, the fair value 
risk inherent in fixed rate borrowing means that 
the Group is exposed to unplanned costs 
should debt be restructured or repaid early 
as part of the liquidity management process. 
In contrast, whilst floating rate borrowings are 
not exposed to changes in fair value, the Group 
is exposed to cash flow risk as costs increase 
if market rates rise. 
The Group has reduced its borrowings over 
the past 12 months with the net debt 
decreasing to £99.4 million (2023: £101.4m). 
At 30 March 2024 gearing was 10.9 per cent 
(2023: 12.0 per cent). Given this conservative 
debt structure and low market interest rates, 
the Group has not fixed the interest rate 
on any part of its current facility. 
The Board will keep this situation under 
constant review and will fix the interest rate 
on a proportion of the Group’s borrowings 
at such time as it becomes appropriate to do so. 
The monitoring of interest rate risk is handled 
entirely at Head Office, based on the monthly 
consolidation of cash flow projections and the 
daily borrowings position.
Credit risk
Practically all sales are made on credit terms, 
the majority of which are to the major UK food 
retailers. Overdue accounts are reviewed at 
monthly management meetings. The historical 
incidence of bad debts is low. For all major 
customers, credit terms are agreed by 
negotiation and for all other customers, 
credit terms are set by reference to external 
credit agencies and/or commercial awareness. 
Every attempt is made to resist advance 
payments to suppliers for goods and services; 
where this proves commercially unworkable, 
arrangements are put in place, where practical, 
to guarantee the repayment of the monies 
in the event of default.
Liquidity risk
The Group has historically been very cash-
generative. The bank position for each site 
is monitored on a daily basis and capital 
expenditure is approved at local management 
meetings at which members of the main Board 
are present and reported at the subsequent 
monthly main Board meeting. Major projects, 
in excess of £2 million are approved by the 
main Board. 
Each part of the Group has access to the Group’s 
overdraft facility and all term debt is arranged 
centrally. The Group has a core bank facility 
which (following the exercise of an option 
to extend for a further year in 2022) runs to 
November 2026 comprising a revolving credit 
facility of £250 million, including a committed 
overdraft facility of £20 million. The facility also 
includes an accordion feature which allows an 
additional £50 million to be drawn down on the 
same terms at any point during the term of the 
facility. The Group manages the utilisation 
of the revolving credit facility through the 
monitoring of monthly consolidated cash flow 
projections and the daily borrowings position. 
The current arrangement provides the Group 
with reduced liquidity risk and medium-term 
funding to meet its objectives. The unutilised 
element of the facilities at 30 March 2024 
was £222.0 million (2023: £208.0 million).
Note 21 (Financial Instruments) to the audited 
consolidated financial statements is 
incorporated into the Directors’ Report 
by reference.
Research and development
The Group remains at the forefront of new 
product development offering consumers 
a wide range of products, with the research 
and development expenditure in the year 
reaching £29.0 million (2023: £10.8 million). 
Through innovative use of existing and 
emerging technologies, there will continue 
to be successful development of new products 
and processes for the Group.
Political donations
No contributions were made to political parties 
during the year ended 30 March 2024 
(2023: £nil).
Employee and other 
stakeholder considerations
Details of the Company’s arrangements for 
engaging with employees and actions taken 
during the year can be found on pages 51 to 54 
of the Strategic Report and page 82 of the 
Corporate Governance Report. Details of the 
arrangements in place under which employees 
can raise any matter of concern are set out 
on page 74. Disclosures relating to the Group’s 
human rights and anti-bribery policies are 
contained on page 74. The Group’s non-
financial information statement is set out 
on page 74. Details of employee involvement 
in Company performance through share 
scheme participation can be found on page 
180. Details of how the Directors have engaged 
with employees and how the Directors have had 
regard to employee interests and the effect of 
that regard on the principal decisions taken by 
the Company during the financial year can be 
found in the section 172(1) statement on page 
47. These are deemed to form part of this 
Directors’ Report.
CORPORATE GOVERNANCE
CORPORATE GOVERNANCE
Corporate governance
Cranswick plc Annual Report & Accounts 2024
134
Cranswick plc Annual Report & Accounts 2024
135

A summary of how the Company has engaged 
with suppliers, customers and other third parties 
can be found on pages 55 to 59. Details of how 
the Directors have had regard to the need to 
foster the Company’s business relationships 
with suppliers, customers and others, and the 
effect of that regard on the principal decisions 
taken by the Company during the financial year 
are contained in the Section 172(1) statement 
on pages 47 to 50. Further information on our 
payment practices with suppliers can be found 
on the UK Government’s reporting portal. 
In addition, during the year, the Company 
supported a range of causes in local communities 
requiring assistance. Further details can be 
found on pages 62 and 63. These are deemed 
to form part of this Directors’ Report. 
Employment policies
The Group’s employment policies can be found 
on www.cranswick.co.uk. A description of 
actions the Group has taken to encourage 
greater employee involvement in the business 
are set out on pages 82 to 83. Such information 
is incorporated into this Directors’ Report by 
reference and is deemed to form part of this 
Directors’ Report. 
As an employer, the Group takes reasonable 
steps to ensure that recruitment processes 
and terms of employment do not discriminate 
for reasons related to disability and that 
opportunities offered for promotion, transfer, 
training or other benefits are the same for all 
employees and that a disabled person is not put 
at a disadvantage because of their disability.
Environmental matters
Information on our greenhouse gas emissions 
energy consumption and energy efficiency 
actions required to be disclosed by the 
Companies Act 2006 (Strategic Report and 
Directors’ Report) Regulations 2013 and 
Schedule 7 of the Large and Medium-sized 
Companies and Groups (Accounts and 
Reports) Regulations 2008/410 is set out 
in the Sustainability Report on page 30. 
Such information is incorporated into this 
report by reference and is deemed to form 
part of this Directors’ Report. 
Information included in the 
Strategic Report
Certain information required to be included 
in the Directors’ Report has been set out 
in the Strategic Report, including information 
to be disclosed pursuant to section 414C(11) 
of the Companies Act 2006. The Strategic 
Report required by the Companies Act 2006 
can be found on pages 2 to 74. The report sets 
out the business model (pages 6 to 8), strategy 
and likely future developments (pages 18 to 
23). It contains a review of the business and 
describes the development and performance 
of the Group’s business during the financial 
year and the position at the end of the financial 
year. It also contains a Viability Statement and 
description of the principal risks and 
uncertainties facing the Group (pages 68 
to 72). Such information is incorporated into 
this report by reference and is deemed to form 
part of this Directors’ Report.
Information required by LR 9.8.4R
There is no information required to be disclosed 
under LR 9.8.4R save for details of the Company’s 
Long-Term Incentive Plan which can be found in 
the Remuneration Committee Report on pages 
123 to 125.
Going concern
The UK Corporate Governance Code 2018 
requires the Directors to assess and report 
on the prospects of the Group and whether the 
Group is a going concern. Management has 
produced forecasts that have been sensitised 
to reflect severe yet plausible downside 
scenarios which considers the principal risks 
faced by the Group, including but not limited 
to a loss of consumer demand, an outbreak 
of Avian Influenza impacting our chicken flock 
and a widespread outbreak of African Swine 
Fever in the UK and Europe, as well as the 
Group’s considerable financial resources and 
strong trading relationships with its key 
customers and suppliers. These forecasts, 
which have been reviewed by the Directors, 
lead the Directors to believe that the Group 
is well placed to manage its business risk 
successfully. The assumptions supporting these 
sensitivities have been set out in more detail 
in the Viability Statement on page 73. 
After reviewing the available information, 
including business plans and downside scenario 
modelling and making enquiries, the Directors 
have a reasonable expectation that the Group 
has adequate resources to continue in 
operational existence for at least twelve months 
from the date of signing Group financial 
statements. For this reason, they continue 
to adopt the going concern basis for preparing 
these financial statements.
Post balance sheet events
There have been no significant post balance 
sheet events to report.
Independent auditors
A resolution to reappoint 
PricewaterhouseCoopers LLP as independent 
external auditors will be proposed at the AGM, 
together with the authority for the Audit 
Committee to determine their remuneration. 
A statement on the independence of the 
external auditors is included in the report 
of the Audit Committee on page 100.
The Directors’ Report was approved by a duly 
authorised Committee of the Board on 21 May 
2024 and is signed by order of the Board by:
Steven Glover
Company Secretary
21 May 2024
Company number: 1074383
STATEMENT OF DIRECTORS’ RESPONSIBILITIES 
IN RESPECT OF THE FINANCIAL STATEMENTS
The directors are responsible for preparing 
the Annual Report and Accounts and the 
financial statements in accordance with 
applicable law and regulation.
Company law requires the directors to prepare 
financial statements for each financial year. 
Under that law the directors have prepared the 
group financial statements in accordance with 
UK-adopted international accounting standards 
and the company financial statements 
in accordance with United Kingdom Generally 
Accepted Accounting Practice (United 
Kingdom Accounting Standards, comprising 
FRS 101 “Reduced Disclosure Framework”, 
and applicable law).
Under company law, directors must not approve 
the financial statements unless they are 
satisfied that they give a true and fair view 
of the state of affairs of the group and company 
and of the profit or loss of the group for that 
period. In preparing the financial statements, 
the directors are required to:
•	 select suitable accounting policies and then 
apply them consistently;
•	 state whether applicable UK-adopted 
international accounting standards have 
been followed for the group financial 
statements and United Kingdom Accounting 
Standards, comprising FRS 101 have been 
followed for the company financial 
statements, subject to any material 
departures disclosed and explained in the 
financial statements;
•	 make judgements and accounting estimates 
that are reasonable and prudent; and
•	 prepare the financial statements on the 
going concern basis unless it is inappropriate 
to presume that the group and company will 
continue in business.
The directors are responsible for safeguarding 
the assets of the group and company and hence 
for taking reasonable steps for the prevention 
and detection of fraud and other irregularities.
The directors are also responsible for keeping 
adequate accounting records that are sufficient 
to show and explain the group’s and company’s 
transactions and disclose with reasonable 
accuracy at any time the financial position of the 
group and company and enable them to ensure 
that the financial statements and the Directors’ 
Remuneration Report comply with the 
Companies Act 2006.
The directors are responsible for the 
maintenance and integrity of the company’s 
website. Legislation in the United Kingdom 
governing the preparation and dissemination 
of financial statements may differ from 
legislation in other jurisdictions.
Directors’ confirmations
The directors consider that the Annual Report 
and Accounts, taken as a whole, is fair, balanced 
and understandable and provides the 
information necessary for shareholders to 
assess the group’s and company’s position and 
performance, business model and strategy.
Each of the directors, whose names and 
functions are listed in Board of Directors 
section on pages 78 and 79 confirm that, to the 
best of their knowledge:
•	 the group financial statements, which have 
been prepared in accordance with UK-
adopted international accounting standards, 
give a true and fair view of the assets, 
liabilities, financial position and profit 
of the group;
•	 the company financial statements, which 
have been prepared in accordance with 
United Kingdom Accounting Standards, 
comprising FRS 101, give a true and fair view 
of the assets, liabilities and financial position 
of the company; and
•	 the Strategic Report on pages 2 to 74 of this 
document includes a fair review of the 
development and performance of the 
business and the position of the group and 
company, together with a description of the 
principal risks and uncertainties that it faces.
In the case of each director in office at the date 
the directors’ report is approved:
•	 so far as the director is aware, there is no 
relevant audit information of which the 
group’s and company’s auditors are unaware; 
and
•	 they have taken all the steps that they ought 
to have taken as a director in order to make 
themselves aware of any relevant audit 
information and to establish that the group’s 
and company’s auditors are aware of 
that information.
On behalf of the Board
Tim J Smith CBE
Chairman
Mark Bottomley
Chief Financial Officer
21 May 2024
DIRECTORS’ REPORT
CONTINUED
CORPORATE GOVERNANCE
CORPORATE GOVERNANCE
Corporate governance
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136
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137

FINANCIAL 
STATEMENTS
139
146
147
148
149
150
151
186
187
188
Independent Auditors’ Report
Group Income Statement
Group Statement of Comprehensive Income
Group Balance Sheet
Group Statement of Cash Flows
Group Statement of Changes in Equity
Notes to the Accounts
Company Balance Sheet
Company Statement of Changes in Equity
Notes to the Company Financial Statements
INDEPENDENT AUDITORS’ REPORT TO  
THE MEMBERS OF CRANSWICK PLC
Report on the audit of the financial statements
Opinion
In our opinion:
•	 Cranswick plc’s group financial statements and company financial statements (the “financial statements”) give a true and fair view of the state of the 
group’s and of the company’s affairs as at 30 March 2024 and of the group’s profit and the group’s cash flows for the 53 week period then ended;
•	 	the group financial statements have been properly prepared in accordance with UK-adopted international accounting standards as applied in 
accordance with the provisions of the Companies Act 2006;
•	 	the company financial statements have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice 
(United Kingdom Accounting Standards, including FRS 101 “Reduced Disclosure Framework”, and applicable law); and
•	 	the financial statements have been prepared in accordance with the requirements of the Companies Act 2006.
We have audited the financial statements, included within the Annual Report & Accounts (the “Annual Report”), which comprise: the group and company 
balance sheets as at 30 March 2024; the group income statement, the group statement of comprehensive income, the group statement of cash flows, 
and the group and company statements of changes in equity for the period then ended; and the notes to the financial statements, comprising material 
accounting policy information and other explanatory information.
Our opinion is consistent with our reporting to the Audit Committee.
Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (“ISAs (UK)”) and applicable law. Our responsibilities under ISAs 
(UK) are further described in the Auditors’ responsibilities for the audit of the financial statements section of our report. We believe that the audit 
evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.
Independence
We remained independent of the group in accordance with the ethical requirements that are relevant to our audit of the financial statements in the UK, 
which includes the FRC’s Ethical Standard, as applicable to listed public interest entities, and we have fulfilled our other ethical responsibilities in 
accordance with these requirements.
To the best of our knowledge and belief, we declare that non-audit services prohibited by the FRC’s Ethical Standard were not provided.
Other than those disclosed in the Audit Committee Report, we have provided no non-audit services to the company in the period under audit.
Our audit approach
Overview
Audit scope
•	 The group is organised into 30 reporting units, all within the UK. The group financial statements are a consolidation 
of these reporting units and the consolidation journals.
•	 Of the 30 reporting units, we identified 12 which, in our view, required an audit of their complete financial information, 
either due to their size or risk characteristics. We also audited material consolidation journals.
•	 This covered 76.3 per cent of the group’s revenue and 73.4 per cent of the group’s Adjusted profit before tax. 
These coverages are based on absolute values.
•	 Specific audit procedures over biological assets were performed for a further 4 reporting units due to their contribution 
towards the overall biological assets financial statement line item.
•	 On the remaining 18 reporting units which were not subject to audit of their complete financial information, 
we performed analytical procedures to respond to any potential risks of material misstatement to the group 
financial statements.
Key audit matters
•	 IAS 41 – Biological assets (group).
•	 Risk of impairment of investments in subsidiary undertakings and amounts owed by group undertakings (company).
Materiality
•	 Overall group materiality: £8.8 million (2023: £7.0 million) based on 5% of adjusted profit before tax.
•	 Overall company materiality: £2.6 million (2023: £2.4 million) based on 1% of total assets capped due to group 
materiality allocation.
•	 Performance materiality: £6.6 million (2023: £5.3 million) (group) and £2.0 million (2023: £1.8 million) (company).
The scope of our audit
As part of designing our audit, we determined materiality and assessed the risks of material misstatement in the financial statements.
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FINANCIAL STATEMENTS

Key audit matters
Key audit matters are those matters that, in the auditors’ professional judgement, were of most significance in the audit of the financial statements of the 
current period and include the most significant assessed risks of material misstatement (whether or not due to fraud) identified by the auditors, including 
those which had the greatest effect on: the overall audit strategy; the allocation of resources in the audit; and directing the efforts of the engagement 
team. These matters, and any comments we make on the results of our procedures thereon, were addressed in the context of our audit of the financial 
statements as a whole, and in forming our opinion thereon, and we do not provide a separate opinion on these matters.
This is not a complete list of all risks identified by our audit.
The key audit matters below are consistent with last year.
Key audit matter
How our audit addressed the key audit matter
IAS 41 – Biological assets (group)
Refer to page 152 (Judgements and key sources of estimation 
uncertainty), note 2 (Accounting Policies) and note 14 (Biological 
Assets) of the financial statements. Due to the nature of the group’s 
operations, biological assets consisting of pigs and chickens are 
measured on initial recognition and at the balance sheet date. 
These biological assets have been measured at their fair value less 
costs to sell, in line with IAS 41. The net IAS 41 valuation movement 
recognised in the period is a credit of £2.2 million (2023: credit 
of £7.6 million). We have deemed this to be a Key Audit Matter due 
to the valuation of these biological assets requiring multiple inputs 
and judgements, changes in which can have a material impact on 
the valuation, and the judgement involved in the classification of 
biological assets within the fair value hierarchy.
In auditing management’s valuation of biological assets we performed the 
following procedures:
•	 	Gained an understanding of, and evaluated the key processes used to calculate 
the fair value of the biological assets; and 
•	 Performed a recalculation of both the pig and chicken valuation models 
to assess the accuracy of the calculation. 
We evaluated management’s key inputs used in relation to the valuation 
of the biological assets as follows: 
•	 We have agreed the quantity of biological assets, by category, back to 
operational data obtained from the farms. We have also attended a sample of 
counts at pig farms and obtained third party confirmations for a further sample; 
•	 We have compared the fair value price of the assets at the various stages of 
their life cycle to supporting third party data;
•	 We have compared the mortality assumptions within the models to the 
operational data obtained from the farms;
•	 We have corroborated the growth rate of the chickens to third party source 
data and have assessed the reasonableness of the straight line growth 
assumption used for pigs; and
•	 We have considered the appropriateness of the correlation between historic 
market prices for sucklers and weaners and the UK Standard Pig Price used for 
finisher pigs.
We have performed a sensitivity analysis over the mortality and growth rate 
assumptions and confirmed significant movements would be required to result 
in a material misstatement. 
We have also considered management’s judgement in relation to the classification 
of biological assets within the fair value hierarchy. 
We found, based on the results of our testing, that the calculation and disclosures 
made in the financial statements in relation to the IAS 41 valuation of biological 
assets were consistent with the supporting evidence obtained.
Key audit matter
How our audit addressed the key audit matter
Risk of impairment of investments in subsidiary undertakings 
and amounts owed by group undertakings (company)
Refer to note 2 (Accounting Policies), note 9 (Investments) 
and note 10 (Trade and other receivables). The company has 
investments in subsidiary undertakings of £155.5 million 
(2023: £152.1 million) and amounts owed by group undertakings 
of £169.0 million (2023: £161.9 million). Given the magnitude 
of both of these balances, and the management judgement 
involved in determining whether any impairment triggers exist, 
we have considered the risk of impairment of these assets as a 
Key Audit Matter.
In assessing the appropriateness of valuation of investments in subsidiary 
undertakings we have performed the following procedures: 
•	 We obtained a schedule of investments in subsidiary undertakings and ensured 
this is reconciled to the financial statements; 
•	 We challenged management’s assertion that no impairment triggers were 
identified that would necessitate a full impairment review to be performed; 
•	 We performed a review of net assets of the subsidiary entity against the carrying 
value, compared the carrying value to the group’s market capitalisation and 
also our review of the discounted cash flow models prepared for the purpose 
of testing overall group goodwill for impairment. 
•	 We have reviewed the disclosures included within note 2 and note 9 of the 
company accounts and consider these to be appropriate. 
Based on these procedures we concluded that there were no triggers that would 
indicate the directors were required to perform a full impairment test of the 
carrying value of investments in subsidiary undertakings. 
In respect of the amounts owed by group undertakings: 
•	 We performed a reconciliation of the amounts owed by group undertakings 
and ensured this agrees with the counterparty; 
•	 We evaluated management’s assessment of the recoverability of amounts 
owed by group undertakings including assessing the ability of other group 
companies to settle the intercompany balances; and 
•	 We also assessed the adequacy of the disclosure provided in note 2 and note 
10 of the company financial statements in relation to the relevant 
accounting standards. 
We found no exceptions as a result of our testing and consider the recoverability 
of investments in subsidiary undertakings and amounts owed by group 
undertakings to be appropriate.
How we tailored the audit scope
We tailored the scope of our audit to ensure that we performed enough work to be able to give an opinion on the financial statements as a whole, taking 
into account the structure of the group and the company, the accounting processes and controls, and the industry in which they operate.
The group is organised into 30 reporting units all within the UK. The group’s financial statements are a consolidation of these reporting units and the 
consolidation journals. The reporting units vary in size and we identified 12 reporting units that required an audit of their complete financial information 
due to their individual size or risk characteristics. We also audited material consolidation journals.
Specific audit procedures over biological assets were performed for a further 4 reporting units due to their contribution towards the overall biological 
assets financial statement line item.
The 12 reporting units where we performed an audit of their complete financial information, and work performed centrally by the group team, 
accounted for 76.3 per cent of the group’s revenue and 73.4 per cent of the group’s Adjusted profit before tax. These coverages are based on 
absolute values.
The work was performed by a component audit team on 4 of the 12 reporting units. All other work was completed by the group audit team. All reporting 
units were audited by PwC in the UK. The group audit team supervised the direction and execution of the audit procedures performed by the 
component teams. Our involvement in their audit process, including attending component clearance meetings, review of their supporting working 
papers, together with the additional procedures performed at group level, gave us the evidence required for our opinion on the financial statements 
as a whole.
On the remaining 18 reporting units which were not subject to an audit of their complete financial information, we performed analytical procedures 
to respond to any potential risks of material misstatement to the group financial statements.
Based on our group scoping procedures we identified the parent entity, Cranswick plc, as a component and determined that it required an audit of its 
complete financial information due to its individual size and risk characteristics.
The impact of climate risk on our audit
As part of our audit we made enquiries of management to understand the process management adopted to assess the extent of the potential impact 
of climate risk on the Group’s financial statements and support the disclosures made within the Strategic Report. We also read the Group’s governance 
process in response to climate risk.
Management have made commitments to be an operational Net Zero business by 2040.
Management considers the impact of climate risk does not give rise to a potential material financial statement impact.
INDEPENDENT AUDITORS’ REPORT TO  
THE MEMBERS OF CRANSWICK PLC
CONTINUED
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FINANCIAL STATEMENTS

The key areas of the financial statements where management evaluated that climate risk has a potential significant impact are the assumptions in relation 
to future cash flows used in impairment assessments of the carrying value of non-current assets and revision of the useful economic lives and related net 
book values of tangible assets.
Using our knowledge of the business we evaluated management’s risk assessment, its estimates as set out in note 2 of the financial statements and 
resulting disclosures where significant. We considered the following areas to potentially be materially impacted by climate risk and consequently 
we focused our audit work in these areas: cash flows relating to the impairment assessment of goodwill and intangible assets and property plant 
and equipment.
To respond to the audit risks identified in these areas we tailored our audit approach to address these, in particular, we:
•	 Challenged management on how the impact of climate commitments made by the Group would impact the assumptions within the discounted cash 
flows prepared by management that are used in the Group’s impairment analysis; 
•	 Challenged whether the impact of climate risk in the Directors’ assessments and disclosures of going concern and viability were consistent with 
management’s climate impact assessment; and 
•	 Where appropriate, performed independent sensitivity analysis to determine to what extent reasonably possible changes in these assumptions could 
result in material changes to the goodwill and other intangible assets balance and assessed the appropriateness of the associated disclosures.
We also considered the consistency of the disclosures in relation to climate change (including the disclosures in the Task Force on Climate-related 
Financial Disclosures (TCFD) section) within the Annual Report with the financial statements and our knowledge obtained from our audit.
Our procedures did not identify any material impact in the context of our audit of the financial statements as a whole, or our key audit matters for the 
period ended 30 March 2024.
Materiality
The scope of our audit was influenced by our application of materiality. We set certain quantitative thresholds for materiality. These, together with 
qualitative considerations, helped us to determine the scope of our audit and the nature, timing and extent of our audit procedures on the individual 
financial statement line items and disclosures and in evaluating the effect of misstatements, both individually and in aggregate on the financial 
statements as a whole.
Based on our professional judgement, we determined materiality for the financial statements as a whole as follows:
Financial statements – group
Financial statements – company
Overall materiality
£8.8 million (2023: £7.0 million).
£2.6 million (2023: £2.4 million).
How we determined it
5% of adjusted profit before tax
1% of total assets capped due to group materiality 
allocation
Rationale for benchmark applied
Adjusted profit before tax excludes the net IAS 41 
valuation movement on biological assets and 
amortisation and impairment of intangible assets. 
We have chosen this as our benchmark as it is a key 
performance measure disclosed to users of the 
financial statements. This figure takes prominence in 
the Annual Report, as well as the communications to 
both the shareholders and the market, and an 
element of management remuneration is linked to 
this performance measure. Based on this we 
considered it appropriate to use the Adjusted profit 
before tax figure for the period as an appropriate 
benchmark.
We believe that total assets is the primary measure 
used by the shareholders in assessing the performance 
of a holding company, and is a generally accepted 
auditing benchmark.
For each component in the scope of our group audit, we allocated a materiality that is less than our overall group materiality. The range of materiality 
allocated across components was £1.2 million to £8.0 million. 
We use performance materiality to reduce to an appropriately low level the probability that the aggregate of uncorrected and undetected 
misstatements exceeds overall materiality. Specifically, we use performance materiality in determining the scope of our audit and the nature and extent 
of our testing of account balances, classes of transactions and disclosures, for example in determining sample sizes. Our performance materiality was 
75% (2023: 75%) of overall materiality, amounting to £6.6 million (2023: £5.3 million) for the group financial statements and £2.0 million 
(2023: £1.8 million) for the company financial statements.
In determining the performance materiality, we considered a number of factors - the history of misstatements, risk assessment and aggregation risk and 
the effectiveness of controls - and concluded that an amount at the upper end of our normal range was appropriate.
We agreed with the Audit Committee that we would report to them misstatements identified during our audit above £0.4 million (group audit) 
(2023: £0.3 million) and £0.2 million (company audit) (2023: £0.2 million) as well as misstatements below those amounts that, in our view, warranted 
reporting for qualitative reasons.
Conclusions relating to going concern
Our evaluation of the directors’ assessment of the group’s and the company’s ability to continue to adopt the going concern basis of accounting included:
•	 Obtaining from management their latest assessments supporting their conclusions with respect to the going concern basis of preparation of the 
financial statements;
•	 Testing the mathematical integrity of management’s going concern forecast model;
•	 Evaluating the historical accuracy of the budgeting process to assess the reliability of the data;
•	 Evaluating management’s base case forecast and downside scenarios, and challenging the adequacy and appropriateness of the underlying 
assumptions, including corroborating these to appropriate sources of audit evidence;
•	 Assessing the appropriateness of downside scenarios including an outbreak of Avian Influenza (“AI”) in all UK poultry farms, an outbreak of African 
Swine Fever (“ASF”) in the UK and Europe, and loss of customer demand. Our evaluation also included incorporating further sensitivities to 
management’s downside scenarios;
•	 In conjunction with the above we have also reviewed the terms of the Revolving Credit Facility (“RCF”), and management’s analysis of both liquidity 
and covenant compliance to satisfy ourselves that no breaches are anticipated over the period of assessment. We agreed the opening cash position 
within the forecast;
•	 Reviewing management accounts for the financial period to date and checked that these were consistent with the starting point of management’s 
forecasts, and supported the key assumptions included in the assessment; and
•	 Reviewing the disclosures made in respect of going concern included in the financial statements.
Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, 
may cast significant doubt on the group’s and the company’s ability to continue as a going concern for a period of at least twelve months from when the 
financial statements are authorised for issue.
In auditing the financial statements, we have concluded that the directors’ use of the going concern basis of accounting in the preparation of the financial 
statements is appropriate.
However, because not all future events or conditions can be predicted, this conclusion is not a guarantee as to the group’s and the company’s ability 
to continue as a going concern.
In relation to the directors’ reporting on how they have applied the UK Corporate Governance Code, we have nothing material to add or draw attention 
to in relation to the directors’ statement in the financial statements about whether the directors considered it appropriate to adopt the going concern 
basis of accounting.
Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.
Reporting on other information
The other information comprises all of the information in the Annual Report other than the financial statements and our auditors’ report thereon. 
The directors are responsible for the other information. Our opinion on the financial statements does not cover the other information and, accordingly, 
we do not express an audit opinion or, except to the extent otherwise explicitly stated in this report, any form of assurance thereon.
In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider whether the other 
information is materially inconsistent with the financial statements or our knowledge obtained in the audit, or otherwise appears to be materially 
misstated. If we identify an apparent material inconsistency or material misstatement, we are required to perform procedures to conclude whether there 
is a material misstatement of the financial statements or a material misstatement of the other information. If, based on the work we have performed, 
we conclude that there is a material misstatement of this other information, we are required to report that fact. We have nothing to report based on 
these responsibilities.
With respect to the Strategic Report and Directors’ Report, we also considered whether the disclosures required by the UK Companies Act 2006 have 
been included.
Based on our work undertaken in the course of the audit, the Companies Act 2006 requires us also to report certain opinions and matters as 
described below.
Strategic Report and Directors’ Report 
In our opinion, based on the work undertaken in the course of the audit, the information given in the Strategic Report and Directors’ Report for the 
period ended 30 March 2024 is consistent with the financial statements and has been prepared in accordance with applicable legal requirements.
In light of the knowledge and understanding of the group and company and their environment obtained in the course of the audit, we did not identify 
any material misstatements in the Strategic Report and Directors’ Report.
INDEPENDENT AUDITORS’ REPORT TO  
THE MEMBERS OF CRANSWICK PLC
CONTINUED
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FINANCIAL STATEMENTS
FINANCIAL STATEMENTS

Directors’ Remuneration
In our opinion, the part of the Annual Report on Directors’ Remuneration to be audited has been properly prepared in accordance with the Companies 
Act 2006.
Corporate governance statement
The Listing Rules require us to review the directors’ statements in relation to going concern, longer-term viability and that part of the corporate 
governance statement relating to the company’s compliance with the provisions of the UK Corporate Governance Code specified for our review. 
Our additional responsibilities with respect to the corporate governance statement as other information are described in the Reporting on other 
information section of this report.
Based on the work undertaken as part of our audit, we have concluded that each of the following elements of the corporate governance statement 
is materially consistent with the financial statements and our knowledge obtained during the audit, and we have nothing material to add or draw 
attention to in relation to:
•	 The directors’ confirmation that they have carried out a robust assessment of the emerging and principal risks;
•	 The disclosures in the Annual Report that describe those principal risks, what procedures are in place to identify emerging risks and an explanation 
of how these are being managed or mitigated;
•	 The directors’ statement in the financial statements about whether they considered it appropriate to adopt the going concern basis of accounting 
in preparing them, and their identification of any material uncertainties to the group’s and company’s ability to continue to do so over a period of at 
least twelve months from the date of approval of the financial statements;
•	 The directors’ explanation as to their assessment of the group’s and company’s prospects, the period this assessment covers and why the period 
is appropriate; and
•	 	The directors’ statement as to whether they have a reasonable expectation that the company will be able to continue in operation and meet its 
liabilities as they fall due over the period of its assessment, including any related disclosures drawing attention to any necessary qualifications 
or assumptions.
Our review of the directors’ statement regarding the longer-term viability of the group and company was substantially less in scope than an audit and 
only consisted of making inquiries and considering the directors’ process supporting their statement; checking that the statement is in alignment with 
the relevant provisions of the UK Corporate Governance Code; and considering whether the statement is consistent with the financial statements and 
our knowledge and understanding of the group and company and their environment obtained in the course of the audit.
In addition, based on the work undertaken as part of our audit, we have concluded that each of the following elements of the corporate governance 
statement is materially consistent with the financial statements and our knowledge obtained during the audit:
•	 The directors’ statement that they consider the Annual Report, taken as a whole, is fair, balanced and understandable, and provides the information 
necessary for the members to assess the group’s and company’s position, performance, business model and strategy;
•	 The section of the Annual Report that describes the review of effectiveness of risk management and internal control systems; and
•	 The section of the Annual Report describing the work of the Audit Committee.
We have nothing to report in respect of our responsibility to report when the directors’ statement relating to the company’s compliance with the Code 
does not properly disclose a departure from a relevant provision of the Code specified under the Listing Rules for review by the auditors.
Responsibilities for the financial statements and the audit
Responsibilities of the directors for the financial statements
As explained more fully in the Statement of Directors’ Responsibilities in Respect of the Financial Statements, the directors are responsible for the 
preparation of the financial statements in accordance with the applicable framework and for being satisfied that they give a true and fair view. 
The directors are also responsible for such internal control as they determine is necessary to enable the preparation of financial statements that are free 
from material misstatement, whether due to fraud or error.
In preparing the financial statements, the directors are responsible for assessing the group’s and the company’s ability to continue as a going concern, 
disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate 
the group or the company or to cease operations, or have no realistic alternative but to do so.
Auditors’ responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due 
to fraud or error, and to issue an auditors’ report that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that 
an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error 
and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken 
on the basis of these financial statements.
Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, outlined 
above, to detect material misstatements in respect of irregularities, including fraud. The extent to which our procedures are capable of detecting 
irregularities, including fraud, is detailed below.
Based on our understanding of the group and industry, we identified that the principal risks of non-compliance with laws and regulations related 
to Listing Rules, pensions legislation, employment regulation, health and safety legislation and other legislation specific to the industry in which the 
group operates including food safety legislation, and we considered the extent to which non-compliance might have a material effect on the financial 
statements. We also considered those laws and regulations that have a direct impact on the financial statements such as the Companies Act 2006 and 
tax legislation. We evaluated management’s incentives and opportunities for fraudulent manipulation of the financial statements (including the risk 
of override of controls), and determined that the principal risks were related to posting manual journal entries to manipulate financial performance, 
management bias through judgements and assumptions in significant accounting estimates and significant one-off or unusual transactions. The group 
engagement team shared this risk assessment with the component auditors so that they could include appropriate audit procedures in response to such 
risks in their work. Audit procedures performed by the group engagement team and/or component auditors included:
•	 	Discussions with management, in house legal team and those charged with governance including consideration of known or suspected instances 
of non-compliance with laws and regulations and fraud;
•	 Understanding and evaluation of management’s controls designed to prevent and detect irregularities;
•	 Review of board minutes throughout the year and post year end;
•	 Identifying and testing unusual journal entries which could represent a heightened risk of manipulation of the financial performance of the business 
to ensure they are appropriate;
•	 Testing over period end adjustments; and
•	 Challenging assumptions and judgements made by management in their significant accounting estimates.
There are inherent limitations in the audit procedures described above. We are less likely to become aware of instances of non-compliance with laws 
and regulations that are not closely related to events and transactions reflected in the financial statements. Also, the risk of not detecting a material 
misstatement due to fraud is higher than the risk of not detecting one resulting from error, as fraud may involve deliberate concealment by, for example, 
forgery or intentional misrepresentations, or through collusion.
Our audit testing might include testing complete populations of certain transactions and balances, possibly using data auditing techniques. However, 
it typically involves selecting a limited number of items for testing, rather than testing complete populations. We will often seek to target particular items 
for testing based on their size or risk characteristics. In other cases, we will use audit sampling to enable us to draw a conclusion about the population 
from which the sample is selected.
A further description of our responsibilities for the audit of the financial statements is located on the FRC’s website at:  
www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditors’ report.
Use of this report
This report, including the opinions, has been prepared for and only for the company’s members as a body in accordance with Chapter 3 of Part 16 
of the Companies Act 2006 and for no other purpose. We do not, in giving these opinions, accept or assume responsibility for any other purpose 
or to any other person to whom this report is shown or into whose hands it may come save where expressly agreed by our prior consent in writing.
Other required reporting
Companies Act 2006 exception reporting
Under the Companies Act 2006 we are required to report to you if, in our opinion:
•	 we have not obtained all the information and explanations we require for our audit; or
•	 adequate accounting records have not been kept by the company, or returns adequate for our audit have not been received from branches not visited 
by us; or
•	 certain disclosures of directors’ remuneration specified by law are not made; or
•	 the company financial statements and the part of the Annual Report on Directors’ Remuneration to be audited are not in agreement with the 
accounting records and returns.
We have no exceptions to report arising from this responsibility.
Appointment
Following the recommendation of the Audit Committee, we were appointed by the members on 24 July 2017 to audit the financial statements for the 
year ended 31 March 2018 and subsequent financial periods. The period of total uninterrupted engagement is 7 years, covering the years ended 
31 March 2018 to 30 March 2024.
Other matter
The company is required by the Financial Conduct Authority Disclosure Guidance and Transparency Rules to include these financial statements in an 
annual financial report prepared under the structured digital format required by DTR 4.1.15R - 4.1.18R and filed on the National Storage Mechanism 
of the Financial Conduct Authority. This auditors’ report provides no assurance over whether the structured digital format annual financial report has 
been prepared in accordance with those requirements.
Hazel Macnamara (Senior Statutory Auditor)
for and on behalf of PricewaterhouseCoopers LLP 
Chartered Accountants and Statutory Auditors 
Leeds
21 May 2024
INDEPENDENT AUDITORS’ REPORT TO  
THE MEMBERS OF CRANSWICK PLC
CONTINUED
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FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS

GROUP INCOME STATEMENT
FOR THE 53 WEEKS ENDED 30 MARCH 2024
Notes
2024 
£’m
2023 
£’m
Revenue
3
2,599.3
2,323.0
Adjusted Group operating profit
185.1
146.5
Net IAS 41 valuation movement on biological assets
14
2.2
7.6
Amortisation of intangible assets
10
(5.0)
(5.2)
Impairment of intangible assets
10
(15.4)
 (3.0)
Group operating profit
4
 166.9 
 145.9 
Finance costs
6
(8.9) 
(6.4)
Share of net profit of joint venture
13
0.4
–
Profit before tax
 158.4 
 139.5 
Taxation
7
(45.3)
(28.1)
Profit for the year 
 113.1 
 111.4 
Earnings per share
On profit for the period:
Basic
9
210.4p
208.3p
Diluted
9
209.7p
207.8p
 An analysis of costs within Group operating profit is presented in Note 4.
GROUP STATEMENT OF COMPREHENSIVE INCOME
FOR THE 53 WEEKS ENDED 30 MARCH 2024
Notes
2024 
£’m
2023 
£’m
Profit for the year
 113.1 
111.4
Other comprehensive (expense)/income
Other comprehensive (expense)/income to be reclassified to profit or loss in subsequent periods:
Cash flow hedges
(Losses)/gains arising in the year
19
(0.1)
 0.1 
Reclassification adjustments for (losses)/gains included in the income statement
19
(0.1)
0.3
Income tax effect
7
0.1
(0.1)
Net other comprehensive (expense)/income to be reclassified to profit or loss in subsequent periods
(0.1)
 0.3 
Other comprehensive expense not to be reclassified to profit or loss in subsequent periods:
Actuarial losses on defined benefit pension scheme
25
–
(12.5)
Income tax effect
7
–
 2.8 
Net other comprehensive expense not to be reclassified to profit or loss in subsequent periods
 – 
(9.7)
Other comprehensive expense
(0.1)
(9.4)
Total comprehensive income
 113.0 
 102.0 
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FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS

GROUP BALANCE SHEET
AT 30 MARCH 2024
Notes
2024
£’m
2023
Restated*
£’m
27 March 
2022
Restated*
£’m
Non-current assets
Financial asset investment
13
0.1
–
 –
Investment in joint venture 
13
0.8
–
 –
Intangible assets
10
213.5
 223.2 
231.3
Defined benefit pension scheme surplus
25
0.2
 0.2 
8.3
Property, plant and equipment
11
518.9
 464.1 
 434.8 
Right-of-use assets
12
92.4
 76.3 
 65.5 
Biological assets
14
 6.4 
 6.3 
2.7
Total non-current assets
 832.3 
 770.1 
742.6
Current assets
Biological assets
14
83.7
 72.8 
 50.7 
Inventories
15
113.7
 113.0 
 105.2 
Trade and other receivables
16
325.3
 288.5 
 244.4 
Other financial assets
17
–
 0.1 
 – 
Income tax receivable
2.0
–
 – 
Cash and short-term deposits
26
27.0
 20.3 
 0.2 
Total current assets
 551.7 
 494.7 
 400.5 
Total assets
 1,384.0 
 1,264.8 
1,143.1 
Current liabilities
Trade and other payables
18
(310.0)
(268.5)
(238.7)
Other financial liabilities
19
(2.3)
(0.1)
(3.1)
Lease liabilities
12
(17.3)
(14.4)
(13.8)
Provisions
20
(1.8)
(0.8)
(1.8)
Income tax payable
 – 
(4.3)
(2.4)
Total current liabilities
(331.4)
(288.1)
(259.8)
Non-current liabilities
Other payables
18
(0.9)
(0.4)
(0.6)
Other financial liabilities
19
(27.1)
(43.2)
(36.4)
Lease liabilities
12
(82.1)
(66.8)
(56.0)
Deferred tax liabilities
7
(28.4)
(20.7)
(19.7)
Provisions
20
(2.6)
(2.7)
(1.7)
Total non-current liabilities
(141.1)
(133.8)
(114.4)
Total liabilities
(472.5)
(421.9)
(374.2)
Net assets
 911.5 
 842.9
 768.9 
Equity
Called-up share capital
22
5.4
 5.4 
 5.3 
Share premium account
128.3
 123.9 
 115.9 
Share-based payments
24
11.8
 9.5
 10.9 
Shares held in trust
23
(15.6)
–
 – 
Hedging reserve
(0.1)
 – 
(0.3)
Retained earnings
781.7
704.1
637.1
Total equity attributable to owners of the Parent
 911.5 
 842.9 
 768.9 
*	
See note 2 for details regarding the restatement as a result of a change in accounting policy.
The financial statements on pages 146 to 185 were approved by the Board of Directors on 21 May 2024 and signed on its behalf by
Tim J Smith CBE	
Mark Bottomley
Chairman		
Chief Financial Officer
21 May 2024
Notes
2024 
£’m
2023 
£’m
Operating activities
Profit for the year
113.1
 111.4 
Adjustments to reconcile Group profit for the year to net cash inflows from operating activities:
Income tax expense
7
45.3
 28.1 
Net finance costs
6
8.9
 6.4 
Loss/(gain) on sale of property, plant and equipment
1.0
(0.5)
Loss on disposal of right-of-use asset
0.2
–
Depreciation of property, plant and equipment
11
65.5
 54.1 
Depreciation of right-of-use assets
12
16.2
 14.7 
Amortisation of intangible assets
10
5.0
 5.2 
Impairment of intangible assets
10
15.4
 3.0 
Share-based payments
8.8
 4.7 
Difference between pension contributions paid and amounts recognised in the income statement
–
(4.4)
Share of net profit of joint venture
(0.4)
–
Release of Government grants
(0.4)
(0.2)
Net IAS 41 valuation movement on biological assets
14
(2.2)
(7.6)
Increase in biological assets
(1.3)
(18.1)
Decrease/(increase) in inventories
0.3
(7.7)
Increase in trade and other receivables
(33.8)
(44.8)
Increase in trade and other payables
28.2
 29.1 
Cash generated from operations
 269.8
 173.4 
Tax paid
(41.4)
(20.4) 
Net cash from operating activities
 228.4
 153.0 
Cash flows from investing activities
Acquisition of subsidiaries, net of cash acquired
13
(23.5)
0.1
Payment of property, plant and equipment acquired on acquisition
13
(9.1)
–
Purchase of financial asset investment
13
(0.1)
–
Purchase of property, plant and equipment
(91.4)
(85.1)
Proceeds from sale of property, plant and equipment
0.8
 1.2 
Net cash used in investing activities 
(123.3)
(83.8)
Cash flows from financing activities
Interest paid
(5.0)
(3.8)
Proceeds from issue of share capital
4.4
 3.7 
Own shares purchased
23
(15.6)
–
Issue costs of long-term borrowings
–
(0.4)
(Repayment of)/proceeds from borrowings
(14.0)
 4.0 
Repayment of borrowings acquired
13
(6.5)
–
Dividends paid
8
(43.9)
(36.3)
Payment of lease capital
(14.2)
(13.8)
Payment of lease interest
(3.6)
(2.5)
Net cash used in financing activities
(98.4)
(49.1)
Net increase in cash and cash equivalents
26
6.7
 20.1 
Cash and cash equivalents at beginning of year
26
20.3
 0.2 
Cash and cash equivalents at end of year
26
 27.0 
 20.3
GROUP STATEMENT OF CASH FLOWS
FOR THE 53 WEEKS ENDED 30 MARCH 2024
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FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS

GROUP STATEMENT OF CHANGES IN EQUITY 
FOR THE 53 WEEKS ENDED 30 MARCH 2024
Share  
capital 
Note(a) 
£’m
Share  
premium 
Note(b) 
£’m
Share-based 
payments 
Note(c) 
£’m
Shares held 
in trust
Note(d) 
£’m
Hedging 
reserve 
Note(e) 
£’m
Retained 
earnings 
£’m
Total  
equity 
£’m
At 26 March 2022 as originally presented
 5.3 
 115.9 
 44.3 
– 
(0.3)
 603.7 
 768.9 
Change in accounting policy
 – 
 – 
(33.4)
 – 
 – 
 33.4 
 – 
Total equity at the beginning of the 
financial year (restated*)
 5.3 
 115.9 
 10.9 
 – 
(0.3)
 637.1 
 768.9 
Profit for the year
 – 
 – 
 – 
–
 – 
 111.4 
 111.4 
Other comprehensive expense 
 – 
 – 
–
–
 0.3 
(9.7)
(9.4)
Total comprehensive income 
 – 
 – 
 – 
–
 0.3 
 101.7 
 102.0 
Share-based payments
 – 
 – 
 4.7 
 – 
 – 
 – 
 4.7 
Exercise, lapse or forfeit of share-based 
payments (restated*)
 – 
 – 
(6.1)
 – 
 – 
 6.1 
 – 
Scrip dividend
 – 
 4.4 
 – 
 – 
 – 
 – 
 4.4 
Share options exercised
 0.1 
 3.6 
 – 
 – 
 – 
 – 
 3.7 
Dividends
 – 
 – 
 – 
 – 
 – 
(40.7)
(40.7)
Deferred tax related to changes in equity
 – 
 – 
 – 
 – 
 – 
(0.9)
(0.9)
Current tax related to changes in equity
 – 
 – 
 – 
 – 
 – 
 0.8 
 0.8 
At 25 March 2023 (restated*)
5.4
123.9
9.5
–
–
704.1
842.9
At 25 March 2023 as originally presented
 5.4 
 123.9 
 49.0 
– 
– 
 664.6 
 842.9 
Change in accounting policy
 – 
 – 
(39.5)
 – 
 – 
 39.5 
 – 
Total equity at the beginning of the financial 
year (restated*)
 5.4 
 123.9 
 9.5 
 – 
 – 
 704.1 
 842.9 
Profit for the year
 – 
 – 
 – 
 – 
 – 
 113.1 
 113.1 
Other comprehensive expense
 – 
 – 
 – 
 – 
(0.1)
 – 
(0.1)
Total comprehensive income
 – 
 – 
 – 
 – 
(0.1)
 113.1 
 113.0 
Share-based payments
 – 
 – 
 8.8 
 – 
 – 
 – 
 8.8 
Shares acquired by Employee Benefit Trust
 – 
 – 
 – 
(15.6) 
 – 
 – 
(15.6)
Exercise, lapse or forfeit of share-based 
payments
 – 
 – 
(6.5) 
 – 
 – 
 6.5 
 – 
Share options exercised
 – 
 4.4 
 – 
 – 
 – 
 – 
 4.4 
Dividends
 – 
 – 
 – 
 – 
 – 
(43.9) 
(43.9)
Deferred tax related to changes in equity
 – 
 – 
 – 
 – 
 – 
 1.4 
 1.4 
Current tax related to changes in equity
 – 
 – 
 – 
 – 
 – 
 0.5 
 0.5 
At 30 March 2024
5.4
128.3
11.8
(15.6)
(0.1)
781.7
911.5
*	
See note 2 for details regarding the restatement as a result of a change in accounting policy.
Notes:
(a)	 Share capital 
The balance classified as share capital represents the nominal value of ordinary 10 pence shares issued.
(b)	Share premium 
The balance classified as share premium includes the net proceeds in excess of nominal value on issue of the Company’s equity share capital, comprising 10 pence ordinary shares.
(c)	 Share-based payments reserve 
This reserve records the fair value of share-based payments expensed in the income statement, and in the case of the Company in relation to share-based payments to employees of subsidiary companies, 
capital contributions to cost of investments. The value of shares that have exercised, lapsed or forfeit is credited to Retained earnings. 
(d)	Shares held in trust 
The shares held in trust are intended to be granted to the beneficiaries of the Group’s SAYE and Long-Term Incentive Plan (LTIP) when the relevant conditions of the SAYE and LTIP are satisfied,  
with a transfer between the Shares held in trust reserve and Retained earnings. 
(e)	Hedging reserve 
This reserve records the portion of the gain or loss on a hedging instrument in a cash flow hedge that is determined to be an effective hedge.
NOTES TO THE ACCOUNTS
1. Authorisation of Financial Statements and Statement of Compliance with IFRSs
The Group financial statements of Cranswick plc for the 53 weeks ended 30 March 2024 were authorised for issue by the Board of Directors 
on 21 May 2024 and the Balance Sheet was signed on the Board’s behalf by Tim Smith and Mark Bottomley. 
Cranswick plc is a public limited company incorporated and domiciled in England, United Kingdom (Company number: 1074383, registered office: 
Crane Court, Hesslewood Country Office Park, Ferriby Road, Hessle, East Yorkshire HU13 0PA). The Company’s ordinary shares are traded on the 
London Stock Exchange.
The Group financial statements have been prepared in accordance with UK-Adopted International Accounting Standards (‘UK-Adopted IAS’) and with 
the requirements of the Companies Act 2006 as applicable to companies reporting under those standards. The principal accounting policies adopted 
by the Group are set out in Note 2.
2. Accounting Policies
Basis of preparation
The consolidated financial statements of Cranswick plc have been prepared under the historical cost convention except where measurement 
of balances at fair value is required as explained in the accounting policies below. The Group’s financial statements have been prepared in accordance 
with UK-Adopted International Accounting Standards (‘UK-Adopted IAS’). The Group’s financial statements have been prepared in accordance with 
international accounting standards in conformity with the requirements of the Companies Act 2006.
The Financial Statements of the Group are prepared to the last Saturday in March. Accordingly, these Financial Statements are prepared for the 53 week 
period ended 30 March 2024. Comparatives are for the 52 week period ended 25 March 2023. The Balance Sheets for 2024, 2023 and 2022 have 
been prepared as at 30 March 2024, 25 March 2023 and 27 March 2022 respectively. The 2023 and 2022 Balance Sheets have been restated 
following a change in accounting policy. For more details, please see below.
These Financial Statements are presented in Pounds Sterling because that is the currency of the primary economic environment in which the Group 
operates. Foreign operations are included in accordance with the foreign currency policy set out below.
A summary of the principal accounting policies is presented below.
Going concern
The UK Corporate Governance Code 2018 requires the Directors to assess and report on the prospects of the Group and whether the Group is a 
going concern. Management has produced forecasts that have been sensitised to reflect severe yet plausible downside scenarios which consider the 
principal risks faced by the Group, including but not limited to a loss of consumer demand, an outbreak of Avian Influenza impacting our chicken flock 
and a widespread outbreak of African Swine Fever in the UK and Europe, as well the Group’s considerable financial resources and strong trading 
relationships with its key customers and suppliers. These forecasts, which have been reviewed by the Directors, lead the Directors to believe that 
the Group is well placed to manage its business risk successfully. The assumptions supporting these sensitivities have been set out in more detail 
in the longer-term viability statement on page 73. After reviewing the available information, including business plans and downside scenario modelling 
and making enquiries, the Directors have a reasonable expectation that the Group has adequate resources to continue in operational existence for at 
least twelve months from the date of signing Group financial statements. For this reason, they continue to adopt the going concern basis for preparing 
these financial statements.
Basis of consolidation
The Group financial statements consolidate the financial statements of Cranswick plc and its subsidiaries. The results of undertakings acquired or sold 
are consolidated for the periods from the date of acquisition or up to the date of disposal. Acquisitions are accounted for under the acquisition method 
of accounting.
The consolidated financial statements comprise the financial statements of the Group and its subsidiaries for the 53 week period ended 30 March 2024. 
Control is achieved when the Group is exposed, or has rights, to variable returns from its involvement with the investee and has the ability to affect those 
returns through its power over the investee.
Specifically, the Group controls an investee if and only if the Group has:
•	 power over the investee (i.e. existing rights that give it the current ability to direct the relevant activities of the investee);
•	 exposure, or right, to variable returns from its involvement with the investee; and
•	 the ability to use its power over the investee to affect its returns.
The Group re-assesses whether or not it controls an investee if facts and circumstances indicate that there are changes to one or more of the three 
elements of control. Consolidation of a subsidiary begins when the Group obtains control over the subsidiary and ceases when the Group loses control 
of the subsidiary. Assets, liabilities, income and expenses of a subsidiary acquired or disposed of during the year are included in the statement of 
comprehensive income from the date the Group gains control until the date the Group ceases to control the subsidiary.
When necessary, adjustments are made to the financial statements of subsidiaries to bring their accounting policies into line with the Group’s accounting 
policies. All intra-Group assets and liabilities, equity, income, expenses and cash flows relating to transactions between members of the Group are 
eliminated in full on consolidation.
Judgements and key sources of estimation uncertainty
The preparation of the Group financial statements requires management to make judgements, estimates and assumptions that affect the amounts 
reported for assets and liabilities as at the balance sheet date and the amounts reported for revenues and expenses during the year.
In the process of applying the Group’s accounting policies, management has made the following estimations and judgements, which will most likely 
have a significant effect on the amounts recognised in the financial statements in the next 12 months:
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FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS

2. Accounting Policies (continued)
Significant estimates and assumptions:
Share-based 
payments
Note 24 – measurement of share-based payments.
The fair value of share-based payments is estimated using inputs including expected share price volatility, the expected life of the 
options and the number of awards that will ultimately vest. This estimate is not expected to have a material impact on the next 12 months.
Pensions
Note 25 – pension scheme actuarial assumptions.
The valuation of the defined benefit pension scheme is determined using assumptions including mortality, discount rates and inflation. 
Goodwill
Note 10 – intangible assets.
The carrying value of Goodwill is tested annually for impairment. For each cash-generating unit (‘CGU’) the recoverable amount 
is determined as the value-in-use. 
For value-in-use models, the sensitivity of the assumptions applied in the model, including the estimated risk-adjusted future pre-tax 
cash flows, which are derived from Board approved budgets, and the pre-tax discount rate applied, which represents the Group’s 
pre-tax weighted average cost of capital (WACC), carries most of the estimation uncertainty.
Refer to Note 10 for the sensitivity analysis of key assumptions on the value-in-use calculations and impairment outcomes.
Biological 
assets
Note 14 – growth rate assumptions used in the fair value model.
Pigs
The key estimate in determining the fair value of pigs is market prices. 
Quoted (unadjusted) prices in an active market are no longer available for sucklers and weaners. The Group’s valuation model for 
sucklers and weaners is therefore a function of the UK Standard Pig Price (SPP) for finished pigs since historic data suggests that 
prices for sucklers, weaners and finished pigs were strongly correlated. The derived prices for sucklers and weaners are then adjusted 
to reflect the growth of the pigs through a straight-line interpolation based on age, to provide a value for the pigs at a particular stage 
of growth. As suckler and weaner prices are no longer observable in the market, management concludes these prices fall within Level 
3 of the fair value hierarchy. Refer to Note 21 for key assumptions about unobservable inputs, their relationship to fair value and 
sensitivity analysis.
The Group’s valuation model for finished pigs utilises quoted (unadjusted) prices in an active market. The prices are then adjusted 
to reflect the growth of the animals through straight-line interpolation between prices to provide a value for the finished pigs at a 
particular stage of growth. As the estimated weaner price used in the straight-line interpolation for finished pigs is no longer 
observable in the market, management concludes these prices fall within Level 3 of the fair value hierarchy.
Poultry
Estimates in determining the fair value of poultry relate to market prices.
The valuation for broiler birds uses recent transaction prices at various stages of development. The prices are then adjusted to reflect 
the growth of the birds through interpolation between the transaction prices. Interpolation is used as an approximate growth rate. 
Estimates relating to biological assets are not expected to have a material impact on the next 12 months.
Significant judgements:
Share-based 
payments
Note 24 – measurement of share-based payments.
The selection of valuation models requires the use of management’s judgement. The fair value of share-based payments is estimated 
as at the date of grant using a Black-Scholes option pricing model or a stochastic option pricing model. 
Goodwill
Note 10 - intangible assets
The level at which goodwill is tested for impairment involves judgement. Management assess the nature of the individual businesses 
as well as the internal information presented to the Board to determine the level at which goodwill is monitored for the purpose of 
goodwill impairment testing. Changes to this assessment could impact the value-in-use calculation, affecting the conclusion of 
whether assets’ carrying amounts are recoverable. Following a review completed earlier in the year, the goodwill impairment 
assessment for the Fresh Pork and Livestock CGUs is completed on a combined basis consistent to how it is monitored by the 
management. The resulting change does not impact management’s assessment of goodwill impairment considerations in the current 
period or prior years.
Pensions
Note 25 – pension scheme actuarial assumptions.
The Group has the right to recover any remaining surplus on the winding up of the pension scheme. The expected method of recovery 
of the recognised pensions surplus is through reduction in future contributions or recovery of any remaining surplus through a refund. 
Management have applied judgement on the scheme rules to conclude the Group has the right to a refund. The rules state that 
any surplus remaining in the hands of the Trustees may, at the discretion of the Trustees, be used to increase the pensions 
payable or contingently payable to Members and/or their Dependents. Any surplus remaining in the hands of the Trustees after 
making such provision (if any) shall be paid to the Employers. Management have formed the judgement, based on paragraph BC10 
of IFRIC 14, that the right to the surplus is not affected by future acts that could change the amount of surplus that could ultimately 
be recovered. The Trustees ability to use discretion and choose to grant benefit improvements (thus reducing the surplus) has 
therefore not been anticipated and does not remove the Company’s unconditional right to the surplus.
Alternative 
performance 
measures
Note 30 – alternative performance measures.
Management apply judgement to identify the significant non-cash items to exclude when calculating adjusted performance measures. 
The Board believe alternative measures are useful as they exclude volatile, one-off and non-cash items.
NOTES TO THE ACCOUNTS
CONTINUED
Other estimates and judgements have been applied by management in producing the Annual Report and Accounts including, but not limited 
to, depreciation and amortisation rates. However, these are not considered to have a significant risk of material adjustment.
Consideration of climate change
In preparing the financial statements, the Directors have considered the impact of climate change, particularly taking into account disclosures made 
in the Strategic Report including those made in accordance with the recommendations of the Task Force on Climate-related Financial Disclosures. 
This included an assessment of goodwill and other intangible assets and how they could be impacted by measures taken to address global warming. 
There has not been a material impact on the financial reporting judgements and estimates in the current year, which is consistent with conclusions 
reached that climate change is not expected to have a material impact on the Group’s cash flows in the short- to medium-term including those 
considered in the going concern and viability assessments. When making this assessment, the Directors have considered assumptions in relation 
to the future cash flows used in impairment assessments of the carrying value of non-current assets; estimates of future profitability in assessment 
of the recoverability of deferred tax asset and revision of the useful economic lives and related net book values of our tangible assets.
Ongoing capital projects, relating to our Second Nature sustainability strategy and targets, such as solar panels, ammonia plant and effluent treatment 
projects, are, to the extent known, included in the annual budgets for each business and the carrying values of assets they may replace have been 
reviewed for appropriateness.
Accounting standards or interpretations which have been adopted in the year
From 26 March 2023, the following standards and amendments are effective in the Group’s consolidated Financial Statements:
•	 IFRS 17 ‘Insurance Contracts’;
•	 Amendments to IAS 8 ‘Accounting policies, Changes in Accounting Estimates and Errors’, distinguishing changes in accounting estimates from 
changes in accounting policies;
•	 Amendments to IAS 1 ‘Presentation of Financial Statements’, disclosure of accounting policies and materiality judgements;
•	 Amendments to IAS 12 ‘Income taxes’, ‘International Tax Reform – Pillar Two Model Rules’.
There has been no material impact on the consolidated Financial Statements from any amendments effective during the year.
Amendments to IAS 12 ‘Income Taxes’: on 7 May 2021, the IASB issued amendments to IAS 12 ‘Income Taxes’ relating to deferred tax on assets and 
liabilities arising from a single transaction. The amendments require companies to recognise deferred tax on transactions that on initial recognition give 
rise to equal amounts of taxable and deductible temporary differences. This amendment has been adopted by the Group from 26 March 2023 and has 
resulted in an increase in the deferred tax asset and liability by the same amount. The prior year comparative figures have been amended in line with IAS 
12 ‘Income Taxes’.
Accounting standards or interpretations issued but not yet effective
Apart from IFRS 18 ‘Presentation and Disclosure in Financial Statements’, there were no accounting standards or interpretations issued which have 
an effective date after the date of these consolidated financial statements that the Group reasonably expects to have an impact on disclosures, financial 
position or performance.
Change in accounting policy
The Group changed its accounting policy for share-based payments such that the value of shares that have exercised, lapsed or forfeit is now credited 
to Retained earnings as opposed to remaining within the Share-based payment reserve.
The change in accounting policy had no impact upon the Group Income Statement, Group Statement of Comprehensive Income, Group Statement 
of Cash Flows, net assets of the Group, or the Group distributable reserves. The change in accounting policy enables the readers of the financial 
statements to identify the cumulative value of share-based payments that are still to be exercised, lapse or forfeit.
The impact of the change in accounting policy is detailed in the Group Statement of Changes in Equity.
There is no change to basic and diluted earnings per share arising from the change in accounting policy.
Revenue
Revenue is recognised as the performance obligation is satisfied and is recorded based on the amount of consideration expected to be received 
in exchange for satisfying the performance obligation. The performance obligation is satisfied when control of the goods has passed to the buyer which, 
depending on the contract, is either on despatch of goods or on delivery of goods. Revenue represents the value of sales to customers net of discounts, 
similar allowances and estimates of returns and excludes value added tax. The Group does not adjust any of the transaction prices for the time value 
of money due to the nature of the Group’s transactions being completed soon after the transaction is entered into.
Sales related discounts and similar allowances comprise (commercial accruals):
•	 Volume rebates and similar allowances – which are sales incentives to customers to encourage them to purchase increased volumes and are related 
to total volumes purchased and sales growth.
•	 Advertising and marketing contributions – which are directly related to promotions run by customers.
For commercial accruals that must be earned, management make estimates related to customer performance, sales volume and agreed terms, 
to determine total amounts earned and to be recorded in deductions from revenue. 
2. Accounting Policies (continued)
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FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS

2. Accounting Policies (continued)
Alternative performance measures
The Board monitors performance principally through the adjusted performance measures. Adjusted profit and earnings per share measures exclude 
certain non-cash items including the net IAS 41 valuation movement on biological assets, and amortisation and impairment of intangible assets. 
Free cash flow is defined as net cash from operating activities less interest paid, and like-for-like revenue excludes the benefit of acquisitions in the 
current year and the current year contribution of prior year acquisitions, prior to the anniversary of purchase, and the impact of the 53rd week of trading. 
Return on capital employed is a key performance indicator for the Group and is defined as adjusted operating profit divided by the sum of average 
opening and closing net assets, net debt/(funds), pension liability/(surplus) and deferred tax.
The Board believes that such alternative measures are useful as they exclude volatile (net IAS 41 valuation movement on biological assets), one-off 
(impairment of intangible assets) and non-cash (amortisation of intangible assets) items which are normally disregarded by investors, analysts and 
brokers in gaining a clearer understanding of the underlying performance of the Group when making investment and other decisions. Equally, like-for-
like revenue provides these same stakeholders with a clearer understanding of the organic sales growth of the business. (Reconciliations of alternative 
performance measures can be found in Note 30).
Taxation
Current tax assets and liabilities are measured at the amount expected to be recovered from or paid to the taxation authorities, based on tax rates 
and laws that are enacted or substantively enacted by the balance sheet date. Deferred tax is provided on temporary differences at the balance sheet 
date between the tax base of assets and liabilities and their carrying amounts for financial reporting purposes.
Deferred income tax liabilities are recognised for all taxable temporary differences:
i)	
except where the deferred income tax liability arises from the initial recognition of goodwill or the initial recognition of an asset or liability 
in a transaction that is not a business combination and, at the time of the transaction, affects neither accounting profit nor taxable profit or loss; and
ii)	 in respect of taxable temporary differences associated with investments in subsidiaries, except where the timing of the reversal of the temporary 
differences can be controlled and it is probable that the temporary differences will not reverse in the foreseeable future.
Deferred income tax assets are recognised for all deductible temporary differences, carry-forward of unused tax assets and unused tax losses, to the 
extent that it is probable that the temporary differences will reverse in the foreseeable future and taxable profits will be available against which 
the temporary differences can be utilised:
i)	
except where the deferred income tax asset relating to the deductible temporary difference arises from the initial recognition of an asset 
or a liability in a transaction that is not a business combination and, at the time of the transaction, affects neither the accounting profit nor taxable 
profit or loss; and
ii)	 in respect of deductible temporary differences associated with investments in subsidiaries, deferred tax assets are only recognised to the extent 
that it is probable that the temporary differences will reverse in the foreseeable future and taxable profit will be available against which the 
temporary differences can be utilised.
Deferred tax assets and liabilities within the same tax jurisdiction are offset where there is a legally enforceable right to offset current tax assets against 
current tax liabilities and where there is an intention to settle these balances on a net basis.
Deferred income tax assets and liabilities are measured at the tax rates that apply to the period when the asset is realised or the liability is settled, based 
on tax rates (and tax laws) that have been enacted or substantively enacted at the balance sheet date. Income taxes relating to items recognised in other 
comprehensive income or directly in equity are also recognised in other comprehensive income or directly in equity and not in the income statement. 
Otherwise income tax is recognised in the income statement.
Dividends
Dividends receivable by the Group are recognised in the income statement if they are declared, appropriately authorised and no longer at the discretion 
of the entity paying the dividend, prior to the balance sheet date. Dividends payable to the Shareholders are recognised when declared and therefore 
final dividends proposed after the balance sheet date are not recognised as a liability at the balance sheet date. Dividends paid to Shareholders are 
shown as a movement in equity rather than on the face of the income statement.
Business combinations
Business combinations are accounted for using the acquisition method. The cost of an acquisition is measured as the aggregate of the consideration 
transferred, measured at acquisition date fair value. The identifiable assets acquired and the liabilities assumed are measured at their acquisition-date 
fair values. Acquisition costs incurred are expensed and included in administrative expenses.
Any contingent consideration to be transferred by the acquirer will be recognised at fair value at the acquisition date. Subsequent changes to the fair 
value of the contingent consideration which is deemed to be an asset or liability will be recognised in profit or loss. 
For each business acquired during the year separate disclosure will be made detailing the name of each business, the principal activity, the date 
of acquisition and the percentage of share capital acquired. Further disclosures will be detailed separately for those acquisitions that are considered 
to be material, and disclosures will be given in aggregate for any individually immaterial acquisitions.
Joint ventures
The Group’s interest in joint ventures is accounted for using the equity method. Under this method the Group’s share of the profit or loss of joint ventures 
is included in the Group Income Statement and the Group share of joint ventures net assets is included in the Group Balance Sheet, less 
dividends received.
2. Accounting Policies (continued)
Purchase of shares held in trust 
The Shares held in trust reserve relates to ordinary shares in Cranswick plc which are held in an Employee Benefit Trust set up in May 2020.  
The shares held in trust are intended to be granted to the beneficiaries of the Group’s SAYE and Long-Term Incentive Plan (LTIP) when the relevant 
conditions of the SAYE and LTIP are satisfied, with a transfer between the Shares held in trust reserve and Retained earnings.
Intangible assets
Intangible assets acquired as part of an acquisition of a business are capitalised at fair value separately from goodwill only if the fair value can be 
measured reliably on initial recognition and the future economic benefits are expected to flow to the Group. Customer relationships and trademarks 
are amortised evenly over their expected useful lives of five years, with amortisation charged through administration expenses in the income statement. 
Goodwill is the excess of the fair value of the consideration paid for a business over the fair value of the identifiable assets, liabilities and contingent 
liabilities acquired. Goodwill is capitalised and subject to an impairment review, both annually and when there are indications that the carrying value 
may not be recoverable. 
Impairment is determined for goodwill by assessing the recoverable amount of the cash-generating unit (CGU) to which the goodwill relates. Where the 
recoverable amount of the CGU is less than its carrying amount, an impairment loss is recognised. Previously recognised impairment losses of goodwill 
are not reversed subsequently. When an entity is disposed of, any goodwill associated with it is included in the carrying amount of the operation when 
determining the gain or loss on disposal except that goodwill arising on acquisitions prior to 31 March 2004 which was previously deducted from equity 
is not recycled through the income statement.
Property, plant and equipment
Property, plant and equipment are included at cost less accumulated depreciation and any provision for impairment.
Freehold land is not depreciated. Depreciation is charged on property, plant and equipment on the depreciable amount, being cost less the estimated 
residual value (based on prices prevailing at the balance sheet date) on a straight-line basis over their estimated useful economic lives, or the estimated 
useful economic lives of their individual parts.
Useful economic lives are principally as follows:
Freehold buildings	
20–50 years
Plant, equipment and vehicles	
3–11 years
The carrying value of property, plant and equipment is reviewed for impairment individually or at the cash-generating unit level when events or changes 
in circumstances indicate that the carrying value may not be recoverable.
Capitalised borrowing costs
Borrowing costs incurred in financing the construction of qualifying assets within property, plant and equipment are capitalised up to the date at which 
the relevant asset is substantially complete. Borrowing costs are calculated using the Group’s weighted average cost of borrowing during the period 
of capitalisation. All other borrowing costs are expensed as incurred.
Accounting for leases
The Group leases various properties, farming units, equipment and motor vehicles. Rental contracts are typically made for fixed periods of 2 
to 15 years but may have extension options. Lease terms are negotiated on an individual basis and contain a wide range of different terms and conditions.  
The lease agreements do not impose any covenants, but leased assets may not be used as security for borrowing purposes. 
Leases are recognised as a right-of-use asset and a corresponding liability at the date at which the leased asset is available for use by the Group. 
Each lease payment is allocated between the liability and finance cost. The finance cost is charged to the income statement over the lease period so as 
to produce a constant periodic rate of interest on the remaining balance of the liability for each period. The right-of-use asset is depreciated over the 
shorter of the asset’s useful life and the lease term on a straight-line basis. 
Assets and liabilities arising from a lease are initially measured on a present value basis. Lease liabilities include the net present value of the following 
lease payments: 
•	 fixed payments (including in-substance fixed payments), less any lease incentives receivable; 
•	 variable lease payments that are based on an index or a rate; 
•	 amounts expected to be payable by the Group under residual value guarantees;
•	 the exercise price of a purchase option if the Group is reasonably certain to exercise that option; and
•	 payments of penalties for terminating the lease, if that lease term and payments includes options that are reasonable certain to be exercised.
The lease payments are discounted using the interest rate implicit in the lease. If that rate cannot be determined, the Group’s weighted average 
incremental borrowing rate is used, being the rate that the Group would have to pay to borrow the funds necessary to obtain an asset of similar value 
in a similar economic environment with similar terms and conditions. 
Right-of-use assets are measured at cost, comprising the following: 
•	 the amount of the initial measurement of lease liability; 
•	 any lease payments made at or before the commencement date less any lease incentives received; 
•	 any initial direct costs; and 
•	 restoration costs. 
NOTES TO THE ACCOUNTS
CONTINUED
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FINANCIAL STATEMENTS
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FINANCIAL STATEMENTS

2. Accounting Policies (continued)
Under IFRS 16, right-of-use assets are tested for impairment in accordance with IAS 36 Impairment of Assets and any impairment is provided 
for by writing down the asset value.
Payments associated with short-term leases and leases of low-value assets are recognised on a straight-line basis as an expense in the income statement. 
Short-term leases are leases with a lease term of 12 months or less. Low-value assets primarily comprise IT equipment.
Government grants and contributions
Business Investment Scheme payments as well as Government grants from the Rural Payments Agency, Regional Growth Fund, Rural Development 
Programme for England in respect of property, plant and equipment and slurry acidification are credited to deferred income and released to the income 
statement over the relevant depreciation period.
Inventories
Inventories are stated at the lower of cost (on a first-in, first-out basis) and net realisable value after making allowance for any obsolete or slow-moving 
items. In the case of finished goods, cost comprises direct materials, direct labour and an appropriate proportion of manufacturing fixed and variable 
overheads, where applicable, based on a normal level of activity.
Biological assets
The Group’s biological assets consist of pigs in the form of breeding sows (classified as non-current assets) and their progeny for processing within 
the Group and externally (classified as current assets) and chickens in the form of breeder stocks (classified as non-current assets) and their progeny 
for processing within the Group and externally (classified as current assets). 
On initial recognition and at the balance sheet date biological assets have been measured at their fair value less costs to sell, in line with IAS 41. 
Cost to sell include incremental selling costs, comprising of transport and administrative costs.
Gains and losses in relation to the fair value of biological assets are recognised in the income statement, within ‘cost of sales’, in the period in which 
they arise.
Farming costs associated with biological assets, such as feeding, labour costs and veterinary services are expensed as incurred. The cost of purchase 
of pigs and poultry are capitalised as part of biological assets.
Cash and cash equivalents
Cash and cash equivalents are defined as cash at bank and in hand, including short-term deposits with original maturity within three months.  
For the purposes of the Group cash flow statement, cash and cash equivalents consist of cash and cash equivalents net of outstanding bank overdrafts.
Cash and cash equivalents includes BACS receipts in flight at the reporting date for transactions where control is considered to have passed 
to the Group. BACS payments in flight at the reporting date are excluded from cash and cash equivalents as control is deemed to have passed from 
the Group.
Financial instruments
i)	
Debt instruments, including bank borrowings
	
Debt instruments are initially recognised at the fair value of net proceeds received after the deduction of issue costs. Subsequently, debt 
instruments are recognised at amortised cost using the effective interest method. Issue costs are charged to the income statement over the term 
of the debt at a constant rate on the balance sheet carrying amount under the effective interest method. 
The nature of the draw downs under the Revolving Credit Facility are high volume and quick turnover and therefore the Group has elected to illustrate 
the drawdowns and repayments net within the Cash flow statement.
ii)	 Derivative financial instruments 
	
The Group uses derivative financial instruments such as foreign currency contracts and interest rate swaps to hedge its cash flow risks associated 
with interest rate and foreign currency fluctuations. Such derivative financial instruments are stated at fair value.
	
The fair value of forward contracts is calculated by reference to current forward exchange rates for contracts with a similar maturity profile.  
The fair value of interest rate swaps is determined by reference to market values for similar instruments.
Where derivatives meet the hedging criteria under IFRS 9 for cash flow hedges the portion of the gain or loss on the hedging instrument that 
is determined to be an effective hedge is recognised directly in other comprehensive income and the ineffective portion is recognised in the income 
statement. Gains or losses recognised in comprehensive income are transferred to the income statement in the same period in which the hedged item 
affects the net profit or loss. If a forecast transaction is no longer expected to occur, amounts previously recognised in other comprehensive income are 
transferred to the income statement. 
For derivatives that do not qualify for hedge accounting under IFRS 9, any gains or losses arising from changes in fair value are taken directly to profit or 
loss for the period.
Trade receivables
Trade receivables are recognised initially at the amount of consideration that is unconditional. The Group holds trade receivables with the objective 
of collecting the contractual cash flows so they are subsequently measured at amortised cost using the effective interest method, less loss allowance. 
Gains and losses are recognised in the income statement when receivables are derecognised or impaired.
The Group uses a model to calculate expected credit losses (ECL). The provision is calculated by reviewing the lifetime expected credit losses using 
both historic and forward looking data. Balances are written off when the probability of recovery is assessed as being remote.
2. Accounting Policies (continued)	
Foreign currencies
In the accounts of each entity in the Group, individual transactions denominated in foreign currencies are translated into functional currency 
at the actual exchange rates ruling at the dates of the transactions. Monetary assets and liabilities denominated in foreign currencies are translated 
into the functional currency at the rates ruling at the balance sheet date. Profits and losses on settlement of individual foreign currency transactions 
and movements on monetary assets and liabilities are dealt with in the income statement.
Employee benefits
i)	
Pensions
	
A subsidiary of the Group operates a defined benefit pension scheme for certain employees which requires contributions to be made to a separate 
trustee administered fund. The scheme was closed to new members on 30 June 2004.
	
The asset recognised in the balance sheet in respect of the defined benefit pension scheme is the present value of the fair value of plan assets 
less the defined benefit obligation at the balance sheet date, together with adjustments for unrecognised past-service costs. The defined benefit 
obligation is calculated annually by independent actuaries using the projected unit method. The present value of the defined benefit obligation 
is determined by discounting the estimated future cash outflows using interest rates of high quality corporate bonds that are denominated 
in Sterling, and that have terms to maturity approximating to the terms of the related pension liability.
	
With a buy-in, the insurance policy asset is valued at an amount equal to the present value of the defined benefit obligation. The difference between 
the value of the liabilities and the asset valuation at the point in time the insurance policy is acquired is recognised in Other Comprehensive Income 
as it is an actuarial loss arising on the exchange of one plan asset for another. 
	
The Group also operates defined contribution schemes for employees under which contributions are paid into schemes managed by major 
insurance companies. Contributions are calculated as a percentage of employees’ earnings and obligations for contributions to the schemes 
are recognised as cost of sales or operating expenses in the income statement in the period in which they arise. 
ii)	 Equity-settled share-based payments
	
The Group operates a savings related share option scheme under which options have been granted to Group employees (SAYE scheme).  
In addition, the Group operates a Long-Term Incentive Plan (LTIP) for Senior Executives. Share options awarded are exercisable subject to the 
attainment of certain market-based and non-market-based performance criteria.
The cost of equity-settled transactions with employees is measured by reference to the fair value at the date on which they are granted and is recognised 
as an expense over the vesting period, which ends on the date on which the relevant employees become fully entitled to the award. Fair value is 
determined using Black-Scholes or stochastic option pricing models. In valuing equity-settled transactions, no account is taken of any service and 
performance (vesting conditions), other than performance conditions linked to the price of the shares of the Company (market conditions). Any other 
conditions which are required to be met in order for an employee to become fully entitled to an award are considered 
to be non-vesting conditions. Alongside market performance conditions, non-vesting conditions are taken into account in determining the grant date 
fair value. 
No expense is recognised for awards that do not ultimately vest, except for awards where vesting is conditional upon a market or non-vesting condition, 
which are treated as vesting irrespective of whether or not the market or non-vesting condition is satisfied, provided that all other performance or 
service conditions are satisfied.
At each balance sheet date before vesting, the cumulative expense is calculated, representing the extent to which the vesting period has expired 
and management’s best estimate of the number of equity instruments that will ultimately vest. The movement in cumulative expense since the previous 
balance sheet date is recognised in the income statement, with a corresponding entry in equity. 
The value of shares that have exercised, lapsed or forfeit in the year is credited back to Retained earnings.
Where the terms of an equity-settled award are modified or a new award is designated as replacing a cancelled or settled award, the cost based 
on the original award terms continues to be recognised over the original vesting period. In addition, an expense is recognised over the remainder 
of the new vesting period for the incremental fair value of any modification, based on the difference between the fair value of the original award 
and the fair value of the modified award, both as measured on the date of the modification. No reduction is recognised if this difference is negative.
Where an equity-settled award is cancelled (including when a non-vesting condition within the control of the entity or employee is not met), it is treated 
as if it had vested on the date of cancellation, and any cost not yet recognised in the income statement for the award is expensed immediately. 
Any compensation paid up to the fair value of the award at the cancellation or settlement date is deducted from equity, with any excess over fair value 
being treated as an expense in the income statement.
NOTES TO THE ACCOUNTS
CONTINUED
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FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS

3.	 Business and Geographical Segments
IFRS 8 requires operating segments to be identified on the basis of the internal financial information reported to the Chief Operating Decision Maker 
(CODM). The Group’s CODM is deemed to be the Executive Directors on the Board, who are primarily responsible for the allocation of resources 
to segments and the assessment of performance of the segments.
The CODM assesses profit performance principally through adjusted profit measures consistent with those disclosed in the Annual Report 
and Accounts.
The reporting segments are organised based on the nature of the end markets served. The ‘Food’ segment entails manufacture and supply of food 
products to UK grocery retailers, the food service sector and other UK and global food producers. The ‘Other’ segment represents all other activities 
which do not meet the above criteria, principally Cranswick Pet Products Limited.
The reportable segment ‘Food’ represents the aggregation of four operating segments which are aligned to the product categories of the Group; 
Fresh Pork, Convenience, Gourmet Products and Poultry, all of which manufacture and supply food products through the channels described above. 
The acquisition of Elsham Linc Limited is included within the Fresh Pork product category, and the acquisition of Froch Foods Holdings Limited is 
included within the Gourmet Product category. The operating segments have been aggregated into one reportable segment as they share similar 
economic characteristics. The economic indicators, which have been assessed in concluding that these operating segments should be aggregated, 
include the similarity of long-term average margins; expected future financial performance; and operating and competitive risks. In addition, the 
operating segments are similar with regard to the nature of the products and production process, the type and class of customer, the method of 
distribution and the regulatory environment.
2024
2023
£’m
Food
Other
Total
Food
Other
Total
Revenue
 2,573.9 
 25.4 
 2,599.3 
 2,296.4 
 26.6 
 2,323.0 
Adjusted operating profit/(loss)
 192.5 
(7.4) 
 185.1 
 146.3
 0.2 
 146.5 
Finance costs
(8.9) 
 – 
(8.9) 
(6.3) 
(0.1) 
(6.4) 
Share of net profit of joint venture
0.4
 –
0.4
–
–
–
Adjusted profit/(loss) before tax
 184.0 
(7.4) 
 176.6 
 140.0 
 0.1 
 140.1 
Assets
 1,355.0 
 29.0 
 1,384.0 
 1,248.4 
 16.4 
 1,264.8 
Liabilities
(446.2) 
(26.3) 
(472.5) 
(410.6) 
(11.3) 
(421.9) 
Net assets
 908.8 
 2.7 
 911.5 
 837.8 
5.1 
 842.9 
Depreciation
 79.0 
 2.7 
 81.7 
 67.5 
 1.3 
 68.8 
Property, plant and equipment and right-of-use asset additions
 120.0 
 6.0 
 126.0 
 105.4 
 3.5 
 108.9 
Geographical segments
The following table sets out revenues by destination, regardless of where the goods were produced:
2024 
£’m
2023
£’m
UK
 2,543.7 
 2,236.2 
Continental Europe
24.9 
 36.7 
Rest of world
30.7 
 50.1 
 2,599.3 
 2,323.0 
In addition to the non-UK sales disclosed above, the Group also made sales to export markets through UK-based meat trading agents totalling 
£59.5 million (2023: £73.2 million). Including these sales, total sales to export markets were £115.1 million for the year (2023: £160.0 million).
The Group’s non-current assets were all located within the UK during both 2024 and 2023.
Customer concentration
The Group has three customers (2023: three) which individually account for ten or more per cent of the Group’s total revenue. These customers account 
for 21 per cent, 16 per cent and 10 per cent respectively. In the prior year, these same three customers accounted for 21 per cent, 16 per cent and 
11 per cent respectively.
4. Group Operating Profit
Group operating costs comprise:
2024 
£’m
2023
£’m
Cost of sales excluding net IAS 41 valuation movement on biological assets
 2,224.6 
 2,022.1 
Net IAS 41 valuation movement on biological assets*
(2.2)
(7.6)
Cost of sales
 2,222.4 
 2,014.5 
 Gross profit
 376.9 
 308.5 
Selling and distribution costs
 100.0 
 94.8 
Administrative expenses excluding amortisation and impairment of intangible assets
 95.3 
 69.5 
Impairment of intangible assets
 15.4 
 3.0 
Amortisation of intangible assets
 5.0 
 5.2 
Administrative expenses
 115.7 
 77.7 
Other operating income
(5.7)
(9.9)
Total operating costs
 2,432.4 
 2,177.1 
•	 This represents the difference between operating profit prepared under IAS 41 and operating profit prepared under historical cost accounting, which forms 
part of the reconciliation to adjusted operating profit.
Included within other operating income are credits of £5.7 million for insurance claims received in the period (2023: £9.9 million).  
The net impact of these claims is not material.
Group operating profit is stated after charging/(crediting):
2024 
£’m
2023
£’m
Depreciation of property, plant and equipment
65.5
54.1
Depreciation of right-of-use assets
16.2
14.7
Amortisation of intangible assets
5.0
5.2
Impairment of intangible assets
15.4
3.0
Release of Government grants
(0.4)
(0.2)
Short-term, low-value lease payments
1.9
1.2
Net foreign currency differences
(0.5)
(0.6)
Cost of inventories recognised as an expense 
 1,339.3 
1,249.0
Increase/(decrease) in provision for inventories
1.2
(1.5)
Increase/(decrease) in provision for impairment of receivables
 0.2 
(0.3)
Research and development expenditure
29.0
10.8
Auditors’ remuneration
Fees payable to the Company’s auditors in respect of the audit
Audit of these financial statements
1.0
1.0
Local statutory audit of the Company
0.1
0.1
Total audit remuneration
 1.1 
1.1
Other services
 0.1 
0.1
Total non-audit related remuneration
 0.1 
0.1
Further details of audit and non-audit fees can be found on page 100.
NOTES TO THE ACCOUNTS
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FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS

5. Employees
2024 
£’m
2023
£’m
Staff costs:
Wages and salaries 
388.4
 335.9 
Social security costs
35.8
 30.9 
Other pension costs
9.7
 8.6 
 433.9 
 375.4 
Included within wages and salaries is a total expense for share-based payments of £8.8 million (2023: £4.7 million), all of which arises from transactions 
accounted for as equity-settled share-based payment transactions.
The average monthly number of employees during the year was:
2024 
Number
2023
Number
Production
 9,720 
 9,194 
Selling and distribution
 490 
586
Administration
 828 
 642 
11,038
10,422
The Group considers the Directors to be the key management personnel. Details of each Director’s remuneration, pension contributions and share 
options are detailed in the Remuneration Committee Report on pages 105 to 131. 
2024 
£’m
2023
£’m
Directors’ remuneration
 7.2 
4.7
Aggregate gains made by Directors on exercise of share options
2.8 
1.7
Number of Directors receiving pension contributions under money purchase schemes
 1 
2
Details of Directors’ remuneration can be found in the Remuneration Committee Report on page 122. The total Directors’ remuneration of £7.2 million 
(2023: £4.7 million) comprises salary and fees £2.9 million (2023: £2.6 million), benefits £0.1 million (2023: £0.1 million), bonus £3.9 million 
(2023: £1.6 million) and pension £0.3 million (2023: £0.4 million). The difference between pension contributions noted above and pension contributions 
on page 122 is cash paid in lieu of pension. 
6. Finance Costs
2024 
£’m
2023
£’m
Finance costs:
Bank interest paid and similar charges
 5.3 
 4.0
Total interest expense for financial liabilities not at fair value through profit or loss
 5.3 
4.0
Net finance income on defined benefit pension surplus (Note 25)
–
(0.1)
Lease interest
 3.6 
 2.5
Total finance costs
 8.9 
 6.4
The interest relates to financial assets and liabilities carried at amortised cost.
7. Taxation
a) Analysis of tax charge in the year
Tax charge based on the profit for the year:
2024 
£’m
2023
£’m
Current income tax:
UK corporation tax on profit for the year
 37.8 
 20.2 
Adjustments in respect of prior years
 0.7 
 5.6 
Total current tax
 38.5 
 25.8 
Deferred tax:
Origination and reversal of temporary differences
 7.5 
 5.1 
Deferred tax rate change
 – 
 2.4 
Adjustments in respect of prior years
(0.7)
(5.2)
Total deferred tax
 6.8 
 2.3 
Tax on profit
 45.3 
 28.1 
Tax relating to items charged or credited to other comprehensive income or directly to equity:
2024 
£’m
2023
£’m
Recognised in Group statement of comprehensive income
Deferred tax on revaluation of cash flow hedges
(0.1)
0.1
Deferred tax on actuarial gains/(losses)on defined benefit pension scheme
 0.1 
(2.3)
Corporation tax credit on actuarial losses on defined benefit pension scheme
(0.1)
(0.5)
(0.1)
(2.7)
Recognised in Group statement of changes in equity
Deferred tax (credit)/charge on share-based payments
(1.4)
 0.9 
Corporation tax credit on share options exercised
(0.5)
(0.8)
(1.9)
 0.1 
Total tax credit recognised directly in equity
(2.0)
(2.6)
b) Factors affecting tax charge for the year
The tax assessed for the year is higher (2023: higher) than the standard rate of corporation tax in the UK. The differences are explained below:
2024 
£’m
2023
£’m
Profit before tax
 158.4 
 139.5 
Profit multiplied by standard rate of corporation tax in the UK of 25 per cent (2023: 19 per cent)
 39.6 
 26.5 
Effect of:
Expenses which are not deductible for tax purposes
 1.9 
 0.8 
Goodwill impairment
 3.8 
–
Deferred tax rate change
 – 
 2.4 
Non-taxable income 
 – 
(0.3)
Super deduction
 – 
(2.0)
Adjustment in respect of prior years
 – 
 0.4 
Share-based payments
 – 
 0.3 
Total tax charge for the year
 45.3 
 28.1 
NOTES TO THE ACCOUNTS
CONTINUED
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FINANCIAL STATEMENTS

7. Taxation (continued)
c) Deferred tax
The deferred tax included in the Group balance sheet is as follows:
2024 
£’m
Restated
2023*
£’m
Deferred tax liability in the balance sheet
Accelerated capital allowances
 29.2 
 19.5 
Business combinations 
 3.6 
 3.8 
Losses
(0.6)
(0.5)
Biological assets
(0.1)
(1.2)
Right-of-use asset
 18.9 
 15.9 
Right-of-use liability
(19.9)
(16.6)
Other temporary differences
 0.2 
 0.4 
Share-based payments
(5.2)
(2.7)
Deferred tax on defined benefit pension scheme
(0.2)
(0.4)
Customer relationships intangibles
 2.5 
 2.5 
Deferred tax liability
 28.4 
 20.7 
* Comparative figures reflect the amendments to IAS 12 ‘Income Taxes’, see note 2 for more information.
2024 
£’m
2023
£’m
Deferred tax liability in the balance sheet
At 25 March 2023
20.7
19.7
Recognised in income statement
7.5
7.5
Prior year adjustment recognised in income statement
(0.7)
(5.2)
Acquired on acquisitions in the year
2.3
–
Recognised in statement of comprehensive income
–
(2.2)
Recognised in statement of changes in equity
(1.4)
0.9
At 30 March 2024
28.4
20.7
The deferred tax included in the income statement is as follows:
2024 
£’m
2023
£’m
Deferred tax in the income statement
Accelerated capital allowances
 8.2 
 2.3 
Business combinations 
(0.1)
(0.1)
Losses
 0.9 
(0.2)
Biological assets
 0.6 
 1.9 
Right-of-use asset
 2.9 
 2.0 
Right-of-use liability
(3.3)
(2.2)
Other temporary differences
 0.1 
– 
Share-based payments
(1.2)
 0.3 
Deferred tax on defined benefit pension scheme
– 
(0.1)
Customer relationships intangibles
(1.3)
(1.6)
Deferred tax charge
 6.8 
 2.3 
The deferred tax liability is not expected to be settled within the next 12 months.
d) The Global Anti-Base Erosion Rules (‘Pillar Two’)
Pillar Two legislation has been enacted in some of the jurisdictions in which the Group operates. The legislation will be effective for the Group’s financial 
year beginning 26 March 2023. Taxation balances are adjusted for a change in tax law if the change has been enacted or substantively enacted by the 
balance sheet date. However, the IASB issued narrow-scope amendments to IAS 12 ‘Income Taxes’ Pillar Two which provide a temporary exception, 
which can be applied immediately, from the requirement to recognise and disclose deferred taxes arising from the Pillar Two model rules. The Group has 
applied this exception.
7. Taxation (continued)
The Group has performed an assessment of its potential exposure to Pillar Two income taxes. This assessment is based on the most recent information 
available regarding the financial performance of the constituent entities in the Group. Based on the assessment performed, the Pillar Two effective rates 
in all jurisdictions in which the Group operates are above 15 per cent and management is not currently aware of any circumstances under which this 
might change. Therefore, the Group does not expect a potential exposure to Pillar Two top-up taxes.
8. Equity Dividends
2024 
£’m
2023
£’m
Declared and paid during the year:
Final dividend for 2023 – 58.8p per share (2022: 55.6p)
 31.7 
29.7
Interim dividend for 2024 – 22.7p per share (2023: 20.6p)
12.2
11.0
Dividends paid
 43.9 
40.7
Proposed for approval of Shareholders at the Annual General Meeting on 29 July 2024:
Final dividend for 2024 – 67.3p per share (2023: 58.8p)
36.3
30.0
9. Earnings per Share
Basic earnings per share amounts are calculated by dividing net profit for the year attributable to members of the Parent Company of £113.1 million 
(2023: £111.4 million) by the weighted average number of shares outstanding during the year. In calculating diluted earnings per share amounts, 
the weighted average number of shares is adjusted for the weighted average number of ordinary shares that would be issued on the conversion 
of all dilutive potential ordinary shares into ordinary shares, and shares held by the Employee Benefit Trust.
The weighted average number of ordinary shares for both basic and diluted amounts was as per the table below:
2024 
Thousands
2023
Thousands
Basic weighted average number of shares
53,776
53,461
Dilutive potential ordinary shares – share options
187
129
53,963
53,590
Adjusted earnings per share
Adjusted earnings per share are calculated using the above weighted average number of shares for both basic and diluted amounts (see Note 30).
10. Intangible Assets
Goodwill 
£’m
Trademark 
£’m
Customer 
relationships 
£’m
Total 
£’m
Cost
At 27 March 2022
213.8
5.7
32.6
252.1
Fair value adjustments
(0.8)
–
0.9
0.1
At 25 March 2023
 213.0 
 5.7 
 33.5 
 252.2 
Acquired on acquisitions
 5.7 
–
 5.0 
 10.7 
At 30 March 2024
 218.7 
 5.7 
 38.5 
 262.9 
Amortisation
At 27 March 2022
–
1.3
19.5
20.8
Amortisation
–
 1.1 
 4.1 
 5.2 
Impairment
–
–
 3.0 
 3.0 
At 25 March 2023
–
 2.4 
 26.6 
 29.0 
Amortisation
–
 1.0 
 4.0 
 5.0 
Impairment**
 15.1 
– 
 0.3 
 15.4 
At 30 March 2024
 15.1 
 3.4 
 30.9 
 49.4 
Net book value
At 26 March 2022
213.8
4.4
13.1
231.3
At 25 March 2023
 213.0 
 3.3 
 6.9 
 223.2 
At 30 March 2024
 203.6 
 2.3 
 7.6 
 213.5 
NOTES TO THE ACCOUNTS
CONTINUED
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FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS

10. Intangible Assets (continued)
Intangible assets related to trademarks and customer relationships are amortised over a remaining term of one to five years.
Impairment testing
Goodwill is subject to annual impairment testing. Goodwill acquired through business combinations has been allocated for impairment testing purposes 
to the following principal cash-generating units:
Cash-generating unit
2024 
£’m
2023
£’m
Fresh Pork
 21.8 
 21.8 
Livestock*
 23.3 
 20.2 
Cooked Meats
 90.2 
 90.2 
Continental Fine Foods
 39.1 
 39.1 
Premium Cooked Poultry
 9.2 
 9.2 
Fresh Chicken
 13.7 
 13.7 
Cranswick Pet Products**
– 
 15.1 
Other
 6.3 
 3.7 
 203.6 
 213.0 
*	
Following a review completed earlier in the year, the goodwill impairment assessment for the Fresh Pork and Livestock CGUs is completed on a combined basis consistent to how it is monitored by the 
management. The resulting change does not impact management’s assessment of goodwill impairment considerations in the current period or prior years.
**	 The carrying amount of the Cranswick Pet Products CGU has been reduced to its recoverable amount through recognition of an impairment loss against goodwill. This loss is presented separately 
in the Group Income Statement.
Significant estimate: key assumptions used in value-in-use calculations
Impairment tests on the carrying amounts of goodwill are performed annually by analysing the carrying amount allocated to each CGU against its 
value-in-use. The recoverable amount for all cash-generating units has been determined based on value-in-use calculations using annual budgets for 
each business for the following year, approved by the Board of Directors, and cash flow projections for the next three years calculated for the Viability 
Statement, extended for a further two years. 
Forecast replacement capital expenditure is included from budgets and thereafter capital expenditure is assumed to represent 100 per cent 
of depreciation, except where specific expansion plans are in place. 
Terminal growth rates of two per cent (2023: two per cent) are applied to subsequent cash flows, reflecting management’s best view based on market 
and operational experience of the expected long-term growth in the market.
When assessing for impairment of goodwill, management have considered the impact of climate change, particularly in the context of the risks 
and opportunities, and have not identified any material short-term impacts from climate change that would impact the carrying value of goodwill. 
Ongoing capital projects relating to our Second Nature sustainability strategy are, to the extent known, included in the annual budgets for each 
business, such as solar panels, ammonia plant and effluent treatment projects. The impact of climate change on future annual cash flows is not 
considered likely to have a material impact at this point in time. Over the longer-term, the risks and opportunities are more uncertain, and management 
will continue to assess the quantitative impact of risks at each reporting period.
A pre-tax discount rate of 12.0 per cent (2023: 11.9 per cent) has been applied in determining the recoverable amounts of all CGUs, except for 
Cranswick Pet Products, representing management’s estimate of the Group’s risk adjusted pre-tax weighted average cost of capital (WACC).
Impairment assessment 
The losses incurred by Cranswick Pet Products in FY24 served as a potential indicator for goodwill and intangible asset impairment, prompting the 
completion of the impairment assessment in January 2024. A pre-tax discount rate of 11.8 per cent has been applied to Cranswick Pet Products CGU 
in determining the recoverable amount. Impairment modelling indicated that the discounted present value of future pre-tax cash flows attributable 
to Cranswick Pet Products did not support the carrying value of the goodwill asset, resulting in a full £15.1 million impairment charge. 
Management concluded that the fair value less cost of disposal was not materially different to the value-in-use model. Therefore, considering all relevant 
factors, a value-in-use model has been used to assess the impairment of goodwill. The value-in-use model considers the specific operational and 
strategic factors affecting the business, without the need to rely on uncertain market conditions.
Two additional intangible assets were recognised on acquisition, customer relationships and trade names. Both assets were separately tested for 
impairment given the change in business model and a greater focus on new customer relationships. The recalculated customer relationships value 
of £3.0 million, indicates that £0.3 million of impairment is required to the fair value of £3.3 million.
Sensitivity analysis
The goodwill impairment calculation is most sensitive to the following assumptions:
Gross margin
Gross margin depends upon average selling prices and the cost of raw materials. Historical margins are used as the base, adjusted for management’s 
expectations derived from experience and with reference to budgets and forecasts.
10. Intangible Assets (continued)
Operating costs
Operating costs relate to direct costs and overheads. Management forecasts these costs based on the expected sales volume, structure of the 
business and inflation.
Discount rates
All calculations of this nature are sensitive to the discount rate used. Management’s estimate of the weighted average cost of capital has been used 
for each cash-generating unit.
The Group has applied sensitivities to assess whether any reasonably possible changes in assumptions could cause an impairment that would be material 
to these consolidated financial statements. 
The recoverable amount of each CGU would equal its carrying amount if the key assumptions were to change by the following percentage:
Cash Generating Units
Budgeted gross 
margin (£’m)
Other operating 
costs (£’m)
Pre-tax discount 
rate (%)
Fresh pork and livestock
(14%)
15%
20%
Cooked meats
(4%)
4%
5%
Continental Fine Foods
(5%)
6%
4%
Premium Cooked Poultry
(12%)
12%
12%
Fresh Chicken
(10%)
10%
11%
Other
(11%)
10%
21%
The Directors and management have considered and assessed possible changes for other key assumptions and have not identified any instances that 
could cause the carrying amount of any of the above listed CGUs to exceed its recoverable amount. Assumptions and projections are updated on an 
annual basis. 
11. Property, Plant and Equipment
Freehold land 
and buildings
£’m
Plant, 
equipment and 
vehicles 
£’m
Assets in the 
course of 
construction
£’m
Total 
£’m
Cost
At 27 March 2022
239.1
418.5
57.9
715.5
Additions
 11.3 
 34.1 
 38.1 
83.5
Acquired on acquisition
 – 
 0.6 
 – 
0.6
Transfers between categories
 22.0 
 47.0 
(69.0)
– 
Disposals
(0.1)
(13.4)
 – 
(13.5)
At 25 March 2023
272.3
486.8
27.0
786.1
Additions
 6.6 
 35.8 
 49.0 
91.4
Acquired on acquisitions
 22.7 
 8.0 
 – 
30.7
Transfers between categories
 7.4 
 22.1 
(29.5) 
–
Disposals
(0.6) 
(21.1) 
– 
(21.7)
At 30 March 2024
308.4
531.6
46.5
886.5
Depreciation
At 27 March 2022
43.7
237.0
–
280.7
Charge for the year
 6.8 
 47.3 
 – 
54.1
Relating to disposals
 – 
(12.8)
 – 
(12.8)
At 25 March 2023
50.5
271.5
 – 
322.0
Charge for the year
 11.0 
 54.5 
 – 
65.5
Relating to disposals
(0.6) 
(19.3) 
– 
(19.9)
At 30 March 2024
60.9
306.7
– 
367.6
Net book amounts
At 26 March 2022
195.4
181.5
57.9
434.8
At 25 March 2023
221.8
215.3
27.0
464.1
At 30 March 2024
247.5
224.9
46.5
518.9
NOTES TO THE ACCOUNTS
CONTINUED
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FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS

11. Property, Plant and Equipment (continued)
Included in freehold land and buildings is land with a cost of £35.4 million (2023: £27.9 million), which is not depreciated.
Cost includes £1.9 million (2023: £1.6 million) in respect of capitalised interest. Interest of £0.3 million was capitalised during the year (2023: £nil).
12. Right-of-use Assets
Amounts recognised in the balance sheet
The balance sheet shows the following amounts relating to leases:
Land and 
buildings
£’m
Plant, 
equipment and 
vehicles 
£’m
Total 
£’m
Cost
At 27 March 2022
86.0
9.2
95.2
Additions
 23.1 
 2.3 
 25.4 
Disposals
(1.6)
(2.7)
(4.3)
At 25 March 2023
107.5
8.8
116.3
Acquired on acquisitions
 1.4 
–
 1.4 
Additions
 26.9 
 7.7 
 34.6 
Disposals
(11.8)
(2.8)
(14.6)
At 30 March 2024
124.0
13.7
137.7
Depreciation
At 27 March 2022
25.1
4.6
29.7
Charge for the year
 12.2 
 2.5 
14.7
Relating to disposals
(1.6)
(2.4)
(4.0)
Onerous lease provision reversal
(0.4)
–
(0.4)
Transfer between categories
(0.6)
0.6
–
At 25 March 2023
 34.7 
 5.3 
 40.0 
Charge for the year
 13.3 
 2.9 
16.2
Relating to disposals
(8.1)
(2.8)
(10.9)
At 30 March 2024
 39.9
 5.4 
 45.3 
Net book amounts
At 26 March 2022
60.9
4.6
65.5
At 25 March 2023
72.8
3.5
76.3
At 30 March 2024
84.1
8.3
92.4
2024
£’m
2023 
£’m
Lease liabilities:
Current
 17.3 
14.4 
Non-current
 82.1 
66.8
99.4
81.2 
Amounts recognised in the income statement 
The income statement shows the following amounts relating to leases:
2024
£’m
2023 
£’m
Depreciation charge on right-of-use assets:
Land and buildings
 13.3 
 12.2 
Plant, equipment and vehicles
 2.9 
 2.5 
16.2
14.7
Interest expense (included in finance costs)
3.6
2.5
13. Acquisitions 
i) Froch Foods Limited
On 19 January 2024, the Group acquired 100 per cent of the share capital of a holding entity Froch Foods Holdings Limited and its subsidiary Froch 
Foods Limited, an added value processor of predominantly pork and poultry related products, together with associated leasehold buildings, for a total 
cash consideration of £9.8 million.
The acquisition is complementary to the Group’s existing bacon and cooked meats production capabilities.
The acquisition has been accounted for as a business combination using the acquisition method of accounting in accordance with IFRS 3 Business 
Combinations and consequently the assets acquired, and liabilities assumed, have been recorded by the Group at fair value, with an excess purchase 
price over the fair value of the identifiable asset and liabilities being recognised as goodwill.
The following table sets out the fair values of the identifiable assets and liabilities acquired by the Group.
Provisional 
 fair value  
£’m
Net assets acquired:
Property, plant and equipment 
 8.0
Right-of-use assets
1.4
Customer relationships
5.0
Trade and other receivables
0.7
Bank and cash balances
1.6
Bank loans
(1.7)
Trade and other payables 
(4.1)
Lease liabilities
(1.4)
Provisions
(0.6)
Deferred tax liability
(1.7)
 7.2 
Goodwill arising on acquisition
 2.6 
Total consideration
 9.8 
Satisfied by:
Initial cash consideration
 9.4 
Deferred consideration
 0.4 
 9.8 
Net cash outflow arising on acquisition:
Cash consideration paid 
 9.4 
Cash and cash equivalents acquired
(1.6)
7.8
The fair values on acquisition are provisional and will be concluded within twelve months of the acquisition date.
The fair value of trade and other receivables acquired is the same as the gross contractual amounts. All of the trade and other receivables acquired 
are expected to be collected in full.
Following management’s assessment, the Group recognised a customer relationship intangible asset of £5.0 million. No further intangible assets 
were identified.
Included in the £2.6 million of goodwill recognised above are certain intangible assets that cannot be individually separated from the acquiree 
and reliably measured due to their nature. These items include the expected value of synergies and an assembled workforce.
Transaction costs in relation to the acquisition of £0.3 million have been expensed within administrative expenses.
From the date of acquisition to 30 March 2024, the external revenue of Froch Foods Limited was £1.3 million and the business contributed net profit 
after tax of £0.1 million to the Group. Had the acquisition taken place at the beginning of the financial year, Group revenue would have been 
£2,604.9 million, and Group profit after tax would have been £114.6 million.
In addition to the net cash outflow on acquisition of £7.8 million, the Group immediately paid a further £5.5 million consisting of a £1.7 million bank loan 
and £3.8 million other payables settled on acquisition.
NOTES TO THE ACCOUNTS
CONTINUED
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FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS

13. Acquisitions (continued)
ii) Elsham Linc Limited
On 4 August 2023, the Group acquired 100 per cent of the issued share capital of Elsham Linc Limited, a commercial pig farming enterprise operating 
from numerous sites predominately across North Lincolnshire and the Humber, for a net cash consideration of £14.7 million.
Included within the assets acquired is Elsham Linc Limited’s 50 per cent share of the Mere Pigs joint venture, a commercial pig farming business. 
Beechgrove Farms Limited, the other party to the joint venture, holds the remaining 50 per cent interest in Mere Pigs.
The acquisition is in line with the Group’s focus on increasing self-sufficiency in British pigs.
The acquisition has been accounted for as a business combination using the acquisition method of accounting in accordance with IFRS 3 Business 
Combinations and consequently the assets acquired, and liabilities assumed, have been recorded by the Group at fair value, with an excess purchase 
price over the fair value of the identifiable asset and liabilities being recognised as goodwill.
The following table sets out the provisional fair values of the identifiable assets and liabilities acquired by the Group in relation to Elsham Linc Limited:
Fair value 
£’m
Net assets acquired:
Property, plant and equipment
 22.7 
Investment in joint venture
 0.4 
Biological assets
 7.5 
Inventories
 1.0 
Trade and other receivables
 2.3 
Bank and cash balances
(3.1)
Bank loans
(4.8)
Trade and other payables
(16.9)
Deferred tax liability
(0.6)
 8.5 
Goodwill arising on acquisition
3.1
Total consideration
 11.6 
Satisfied by:
Initial cash consideration
10.5
Deferred consideration
1.1
11.6
Net cash outflow arising on acquisition:
Cash consideration paid 
11.6
Cash and cash equivalents acquired
3.1
14.7
The deferred consideration of £1.1 million was settled within the year. No further amounts payable are recognised at the year end.
The fair value of trade and other receivables acquired is the same as the gross contractual amounts. All of the trade and other receivables acquired 
are expected to be collected in full. 
Following management’s assessment, no customer relationship intangibles have been recognised and there are no trademarks linked to 
Elsham Linc Limited.
Included in the £3.1 million of goodwill recognised above are certain intangible assets that cannot be individually separated from the acquiree and 
reliably measured due to their nature. These items include the expected value of synergies and an assembled workforce.
Transaction costs in relation to the acquisition of £0.3 million have been expensed within administrative expenses.
From the date of acquisition to 30 March 2024, the external revenue of Elsham Linc Limited was £4.7 million and the business contributed net profit 
after tax of £1.5 million to the Group. The share of profit in the joint venture from the date of acquisition was £0.4 million. Had the acquisition taken place 
at the beginning of the financial year, Group revenue would have been £2,611.5 million, and Group profit after tax would have been £113.7 million.
In addition to the cash consideration paid of £11.6 million, the Group immediately paid a further £21.2 million consisting of a £3.1 million bank overdraft, 
£4.8 million bank loan, £9.1 million for property, plant and equipment acquired (which is included within trade and other payables of the identifiable 
liabilities of Elsham Linc Limited) and £4.2 million other payables settled on acquisition.
13. Acquisitions (continued)
iii) Financial asset investment – BIA Analytical Ltd 
On 22 September 2023, the Group acquired 2.77 per cent of the ordinary share capital of BIA Analytical Ltd, a lab-based authenticity testing business, 
for £0.1 million. BIA Analytical is registered in Northern Ireland, company number NI657772.
iv) Deferred and Contingent Consideration
The Sale and Purchase agreements for Atlantica UK Limited and Ramona’s Kitchen Limited included contingent consideration payable in cash to the 
previous owners based on the performance of the businesses in the period to 30 June 2024. 
The fair value of the contingent consideration on acquisition was estimated at £2.7 million and was estimated calculating the present value of the future 
expected cash flows. During the year, deferred contingent consideration of £1.0 million was paid. The remaining value has been reassessed at the end 
of the reporting period based on latest Board approved cash flows, resulting in £1.7 million recognised as at the year end.
The Sale and Purchase agreement for Froch Foods Holdings Limited included deferred consideration payable in cash to the previous owners based 
on the finalisation of completion accounts. The amount payable is estimated at £0.4 million, and will be paid within the year. 
v) Pig herd acquisition
In the year the Group purchased a pig herd, along with some plant and machinery for £3.1 million, as part of a wider agreement to lease and operate, 
on a long-term basis, a fully integrated pig and arable farming enterprise in North Yorkshire. In accordance to IFRS 3 Business Combinations, this has 
been accounted for as an asset acquisition.
vi) 2023 – Cranswick Mediterranean Foods Limited
On 13 February 2023, the Group acquired the trade and assets of Mediterranean Foods (London) Ltd. The business, now renamed Cranswick 
Mediterranean Foods Limited, produces Mediterranean snacking foods and was acquired for a cash consideration of £0.5 million.
The following table sets out the fair values of the identifiable assets and liabilities acquired by the Group from Mediterranean Foods (London) Ltd:
Fair value 
£’m
Net assets acquired:
Property, plant and equipment
0.6
Inventories
0.1
Trade and other payables
(0.1)
Provisions
(0.1)
0.5
Goodwill arising on acquisition
–
Total consideration
0.5
Satisfied by:
Initial cash consideration
0.5
Deferred contingent consideration
–
0.5
Net cash outflow arising on acquisition:
Cash consideration paid (included in cash flows from investing activities)
0.5
Cash and cash equivalents acquired
–
0.5
Transaction costs in relation to the acquisition of £0.1 million have been expensed within administrative expenses.
Post-acquisition Cranswick Mediterranean Foods Limited has contributed £0.1 million revenue and £nil operating result which is included in the Group 
income statement. Had the acquisition taken place at the beginning of the year, revenue in the year would have been £2.2 million higher and profit in the 
year would have been the same. 
NOTES TO THE ACCOUNTS
CONTINUED
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169
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS

14. Biological Assets
The Group’s biological assets consist of pigs in the form of breeding sows (classified as non-current assets) and their progeny for processing within 
the Group and externally (classified as current assets) and chickens in the form of breeder stocks (classified as non-current assets) and their progeny 
for processing within the Group and externally (classified as current assets).
Reconciliation of carrying amounts of livestock:
Pigs 
£’m
Chickens 
£’m
Total 
£’m
At 26 March 2022
44.0
9.4
53.4
Increases due to purchases
 23.5 
 14.3 
37.8
Decrease attributable to harvest
(238.2)
(181.1)
(419.3)
Decrease attributable to sales
(1.7)
(1.9)
(3.6)
Changes in fair value less estimated costs to sell
 241.0 
 169.8 
410.8
At 25 March 2023
68.6
10.5
79.1
Increases due to purchases
 29.7 
 17.6 
47.3
Increases due to acquisition
 7.5 
 – 
7.5
Decrease attributable to harvest
(298.5)
(196.8)
(495.3)
Decrease attributable to sales
(6.8)
(1.5)
(8.3)
Changes in fair value less estimated costs to sell
 278.6 
 181.2 
459.8
At 30 March 2024
79.1
11.0
90.1
2024 
£’m
2023 
£’m
Non-current biological assets:
Pigs
 5.7 
 6.0 
Chickens
 0.7 
 0.3 
 6.4 
 6.3 
Current biological assets:
Pigs
 73.4 
 62.6 
Chickens
 10.3 
 10.2 
 83.7 
 72.8 
2024 
£’m
2023 
£’m
Net IAS 41 valuation movement on biological assets*
Changes in fair value of biological assets 
459.8
410.8
Biological assets transferred to cost of sales
(457.6)
(403.2)
 2.2 
 7.6 
*	
This represents the difference between operating profit prepared under IAS 41 and operating profit prepared under historical cost accounting, which forms part of the reconciliation to adjusted 
operating profit.
The Group’s biological assets are measured using Level 2 and Level 3 of the fair value hierarchy. 
Quoted (unadjusted) prices in an active market are no longer available for sucklers and weaners. The Group’s valuation model for sucklers and weaners 
is therefore a function of the UK Standard Pig Price (SPP) for finished pigs since historic data suggests that prices for sucklers, weaners and finished pigs 
were strongly correlated. The derived prices for sucklers and weaners are then adjusted to reflect the growth of the pigs through a straight line 
interpolation based on age, to provide a value for the pigs at a particular stage of growth. As suckler and weaner prices are no longer observable in the 
market, management concludes these prices fall within Level 3 of the fair value hierarchy. 
The Group’s valuation model for finished pigs utilises quoted (unadjusted) prices in an active market: the UK Standard Pig Price (SPP). The prices are 
then adjusted to reflect the growth of the animals through straight-line interpolation between weaner to finished pig to provide a value for the pigs 
at a particular stage of growth. As the weaner price used in the straight-line interpolation for finished pigs is no longer observable in the market, 
management concludes these prices fall within Level 3 of the fair value hierarchy.
The valuation for broiler birds uses recent transaction prices at various stages of development. The prices are then adjusted to reflect the growth 
of the birds through interpolation between the transaction prices. The valuation of breeder chickens is based on recent transactions for similar assets 
and therefore it is also classified as Level 2 in the fair value hierarchy.
The valuation of sows, boars and breeder chickens is based on recent transactions for similar assets and therefore is also classified as Level 2 in the fair 
value hierarchy.
The main assumptions used in relation to the valuation are growth and mortality rates of chickens and a market price for sucklers and weaners.
14. Biological Assets (continued)
Additional information:
2024 
Number
2023 
Number
Quantities at year end:
Breeding sows (Bearer biological assets)
 71,237 
 62,515 
Boars
 1,315 
 1,132 
Pigs (Consumable biological assets)
 755,051 
 655,212 
Breeder chickens (Bearer biological assets)
 441,050 
 365,814 
Broiler chickens (Consumable biological assets)
 6,007,274 
 5,332,477 
Number of pigs produced in the year
 1,570,358 
 1,248,357 
Number of chickens produced in the year
 61,985,710 
 59,367,848 
15. Inventories
2024 
£’m
2023 
£’m
Raw materials and work in progress
 70.7 
 73.5 
Finished goods and goods for resale
 43.0 
 39.5 
 113.7 
 113.0 
Inventories are shown net of any provision for slow-moving or obsolete inventory. As at 30 March 2024 the provision against inventory was £6.4 million 
(2023: £5.2 million).
16. Trade and Other Receivables
2024
£’m
2023 
£’m
Financial assets:
Trade receivables
 295.0 
 265.5 
Other receivables
 15.7 
 12.0 
 310.7 
 277.5 
Non-financial assets:
Prepayments 
 14.6 
 11.0 
 325.3 
 288.5 
The above financial assets are carried at amortised cost. As at 30 March 2024 and 25 March 2023, the analysis of trade receivables that were past due 
was as follows:
Trade 
receivables
Of which:  
Not due
Past due date in the following periods
£’m
£’m
Less than  
30 days 
£’m
Between  
30 and 60 
days 
£’m
More than  
60 days 
£’m
2024
295.0
 255.4 
 37.2 
 1.3 
 1.1 
2023
265.5
 221.2 
 35.7 
 3.6 
 5.0 
Trade receivables are non-interest-bearing and are generally on 30 to 60 day terms and are shown net of any provision for impairment. The provision 
is calculated by reviewing the lifetime expected credit losses (ECL) using both historic and forward looking data. Balances are written off when the 
probability of recovery is assessed as being remote. The loss rates used in the current year range from 0.0 per cent to 0.08 per cent and in the prior year 
range from 0.0 per cent to 1.08 per cent. The uncertainty around the ability of non-retail customers to pay has been impacted by inflationary pressures 
and the current level of economic uncertainty in the current year and prior year has been incorporated into the expected future loss rates. 
As at 30 March 2024, the provision for impairment of trade receivables was £2.7 million (2023: £2.5 million), of which £2.0 million (2023: £2.3 million) 
resulted from ECL calculations referred to above.
NOTES TO THE ACCOUNTS
CONTINUED
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FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS

16. Trade and Other Receivables (continued)
Movements in the provision for impairment of receivables were as follows:
£’m
Bad debt provision:
At 27 March 2022
2.8
Provided in year
 0.2 
Released
(0.5)
Utilised
 – 
At 25 March 2023
2.5
Provided in year
 0.7 
Released
(0.4)
Utilised
(0.1)
At 30 March 2024
2.7
There are no bad debt provisions against other receivables.
17. Other financial Assets
2024 
£’m
2023 
£’m
Current:
Forward currency contracts
 –
0.1
–
0.1
18.	Trade and Other Payables
2024 
£’m
2023 
£’m
Current:
Trade payables
 180.0 
 167.6 
Tax and social security
 11.1 
 5.4 
Other creditors
 19.8 
 16.2 
Commercial accruals*
 18.5 
 12.8 
Other accruals
80.2 
 66.3 
Deferred income – Government grants
 0.4 
 0.2 
 310.0 
 268.5 
Non-current:
Deferred income – Government grants
0.9
 0.4 
* 	 See breakdown on page 171.
Included within trade and other payables acquired at Elsham Linc Limited is a Government grant of £1.1 million from the Rural Payments Agency, 
received for slurry acidification. Government grants previously received relate to Regional Growth Fund, Rural Development Programme for England 
and Business Investment Scheme payments. The amounts previously received have been used to fund fixed asset investment with the objective of 
creating and safeguarding jobs at the Group’s facilities.
18.	Trade and Other Payables (continued)
Commercial accruals consist of:
Volume rebates 
and similar 
allowances 
£’m
Advertising and 
marketing 
contributions
£’m
Total 
£’m
At 27 March 2022
8.5
2.4
10.9
Charged to income statement
 14.3 
 1.4 
 15.7
Paid
(12.4)
(1.4)
(13.8)
At 25 March 2023
 10.4 
 2.4 
 12.8 
Charged to income statement
 22.3 
 6.9 
 29.2 
Paid
(16.8)
(6.7)
(23.5)
At 30 March 2024
 15.9 
 2.6 
 18.5 
19. Other financial Liabilities
2024
£’m
2023 
£’m
Current:
Forward currency contracts
 0.2 
0.1
Deferred and contingent consideration (Note 13)
 2.1 
–
2.3
0.1
Non-current:
Contingent consideration (Note 13)
–
2.7
Amounts outstanding under revolving credit facility
 28.0 
42.0
Unamortised issue costs
(0.9)
(1.5)
27.1
43.2
2024
£’m
2023 
£’m
Movement on hedging instruments:
(Losses)/gains arising in the year
 (0.1) 
0.1
Reclassification adjustment for (losses)/gains included in the income statement 
(0.1)
0.3
(0.2)
0.4 
All financial liabilities are carried at amortised cost, except for forward currency contracts and contingent consideration, which are carried at fair value.
Forward currency contracts are used to hedge a proportion of anticipated purchases denominated in foreign currencies and held at fair value in the 
balance sheet. To the extent that these forward contracts represent effective hedges, movements in fair value are taken directly to other comprehensive 
income and are then reclassified through the income statement in the period during which the hedged item impacts the income statement. A description 
of amounts and maturities is contained in Note 21.
Movements on hedged foreign currency contracts are subsequently reclassified through cost of sales.
Banking facility
On 22 November 2021, the Group successfully refinanced its banking facility. The sustainability linked agreement is unsecured and with an initial period 
agreed to November 2025. The facility was successfully extended, shortly after the 2022 period end, for a further year, through to November 2026. 
The facility comprises a revolving credit facility of £250 million, including a committed overdraft of £20 million. It also includes the option to access 
a further £50 million on the same terms at any point during the term of the agreement. The base margin of the facility is linked to the total Scope 1 
and Scope 2 emissions (location-based), energy intensity, and water intensity excluding farms metrics, which are subject to a limited assurance review 
by PwC.
NOTES TO THE ACCOUNTS
CONTINUED
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FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS

19. Financial Liabilities (continued)
£nil (2023: £nil) of the overdraft facility was utilised at 30 March 2024. Interest on the overdraft is payable at a margin over base rate. £28.0 million 
(2023: £42.0 million) of the revolving credit facility was utilised as at 30 March 2024. Interest on the revolving credit facility is payable at a margin over 
the sterling overnight index rate (SONIA).
The arrangement fees of £2.2 million (2023: £2.2 million) are being amortised over the period of the facility.
The maturity profile of bank loans is as follows:
2024
£’m
2023 
£’m
In one year or less
–
–
Between one year and two years
–
–
Between two years and five years
28.0
42.0
28.0
42.0
Unamortised issue costs
(0.9)
(1.5)
27.1
40.5
The bank facility for the current year was unsecured and subject to interest cover and adjusted leverage covenants. Interest cover (which is required 
to be greater than 3x covered) is calculated as Adjusted EBITDA divided by Net finance costs and was 56.6x at 30 March 2024. Adjusted leverage  
(which is required to be less than 3x covered) is calculated as net debt divided by Adjusted EBITDA and was 0.0x at 30 March 2024. Both covenants 
are calculated excluding IFRS 16 Leases.
The bank facility for the prior year was unsecured and subject to interest cover and adjusted leverage covenants. Interest cover (which is required to be 
greater than 3x covered) is calculated as Adjusted EBITDA divided by Net finance costs and was 63.1x at 25 March 2023. Adjusted leverage (which is 
required to be less than 3x covered) is calculated as net debt divided by Adjusted EBITDA and was 0.1x at 25 March 2023. Both covenants are calculated 
excluding IFRS 16 Leases.
20.	Provisions
Lease 
provisions 
£’m
Other 
provisions 
£’m
Total 
provisions 
£’m
At 25 March 2023
 2.7 
0.8
 3.5 
On acquisition
 0.6 
 –
 0.6 
Created
 0.9 
–
 0.9 
Utilised
(0.6)
 – 
 (0.6) 
Released
 –
 – 
–
At 30 March 2024
 3.6 
 0.8 
 4.4 
Analysed as:
2024 
£’m
2023 
£’m
Current liabilities
 1.8 
 0.8 
Non-current liabilities
2.6
 2.7 
 4.4 
 3.5 
Lease provisions are held against dilapidation obligations on leased properties. These provisions are expected to be utilised over the next five years.
21. Financial Instruments
An explanation of the Group’s financial instruments risk management strategy is set out on page 135 in the Directors’ Report.
Biological assets
To provide an indication about the range of the inputs used in determining fair value, the Group has classified its non-financial assets and liabilities 
into the three levels prescribed under the accounting standards:
Level 1
£’m
Level 2
£’m
Level 3
£’m
Total 
£’m
At 30 March 2024
Breeding sows (Bearer biological assets)
–
 12.2 
 – 
 12.2 
Boars
–
 0.2 
 – 
 0.2 
Finished pigs (Consumable biological assets)
–
 – 
 49.9 
 49.9 
Sucklers and weaners (Consumable biological assets)
–
 – 
 16.9 
 16.9 
Breeder chickens (Bearer biological assets)
–
2.2 
 – 
2.2 
Broiler chickens (Consumable biological assets)
–
 8.2 
 – 
 8.2 
Total biological assets
–
 22.8 
 66.8 
 89.6 
Level 1
£’m
Level 2
£’m
Level 3
£’m
Total 
£’m
At 25 March 2023
Breeding sows (Bearer biological assets)
–
 13.0 
 – 
 13.0 
Boars
–
 0.1 
 – 
 0.1 
Finished pigs (Consumable biological assets)
–
 39.7 
 –
 39.7 
Sucklers and weaners (Consumable biological assets)
–
 15.7 
 –
 15.7 
Breeder chickens (Bearer biological assets)
–
1.6 
 – 
1.6 
Broiler chickens (Consumable biological assets)
–
8.2 
 – 
8.2 
Total biological assets
–
 78.3 
 – 
 78.3 
For pigs, in the year, there has been a change in available external data from AHDB in respect of suckler and weaner pig prices. As a result, management 
have used historic data and applied a correlation with the current UK standard pig price. There is no change in underlying methodology applied, however  
as these suckler and weaner prices are no longer observable in the market, management considers that this causes the valuation to move into Level 3 
of the fair value hierarchy. Having considered the sensitivities in key inputs to suckler and weaner valuations, management considers that reasonable 
sensitivities would not result in a material impact on the fair value.
The Group’s valuation model for finished pigs utilises quoted (unadjusted) prices in an active market: the UK Standard Pig Price (SPP). The prices are 
then adjusted to reflect the growth of the animals through straight-line interpolation between weaner to finished pig to provide a value for the pigs 
at a particular stage of growth. As the weaner price used in the straight-line interpolation for finished pigs is no longer observable in the market, 
management concludes these prices fall within Level 3 of the fair value hierarchy.
Reconciliation of carrying amounts of fair value level 3 livestock:
£’m
At 25 March 2023
 55.4 
Increase due to purchases
 21.4 
Increase due to acquisition 
 6.0 
Decrease attributable to harvest
(292.1)
Decreases attributable to sales
(6.8)
Changes in fair value less estimated costs to sell 
 282.9 
At 30 March 2024
66.8
The gains or (losses) recognised in relation to the sucklers, weaners and finished pigs are as follows:
2024
£’m
2023 
£’m
Net total gains or (losses) for the period recognised in profit or loss under ‘Change in fair value of biological assets’
6.4
(0.9)
Net change in unrealised gains or (losses) for the period recognised in profit or loss attributable to weaners,  
sucklers and finished pigs held at the end of the reporting period
6.7
(1.2)
The following table summarises the quantitative information about the significant unobservable inputs used in the fair value measurements of the 
weaners, sucklers and finishers. 
NOTES TO THE ACCOUNTS
CONTINUED
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174
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175
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS

21. Financial Instruments (continued)
Fair value
Range of inputs
Relationship of unobservable 
inputs to fair value
Description
2024
£’m
2023 
£’m
Unobservable 
inputs
2024
£’m
2023 
£’m
Sucklers and weaners
16.9
15.7
Suckler price
51.98 - 55.40
39.31 - 52.60
The higher the market price, 
the higher the fair value
Weaner price
56.70 - 64.69
56.61 - 61.93
Finished pigs
 49.9
 39.7
Finisher price
182.83 - 215.19
139.85 - 198.54
If the sensitivities in the table above moved by 10 per cent, the fair value of the sucklers and weaners as well as finished pigs would move by £2.8 million. 
There is no material impact on the Group.
Valuation processes
The valuation approach of the Group’s biological assets as well as the final results are discussed at the Group’s Audit Committee alongside any key 
judgements made during year end and interim reporting. This also entails a discussion and analysis of any changes in Level 2 and Level 3 fair values. 
The main Level 3 inputs used by the Group are derived by applying a correlation with the current UK Standard Pig Price.
Interest rate risk profile of financial assets and liabilities
The interest rate profile of the interest-earning financial assets and interest-bearing liabilities of the Group as at 30 March 2024 and their weighted 
average interest rates is set out below.
As at 30 March 2024

Fixed interest
Weighted 
average 
effective 
interest rate 
%
Total 
£’m
At floating 
 interest rates 
£’m
1 year or less 
£’m
1–2 years 
£’m
2–3 years 
£’m
Financial liabilities: 
Revolving credit facility
6.0%
(28.0)
(28.0)
–
–
–
Financial assets:
Cash at bank
0.0%
27.0
27.0
–
–
–
(1.0)
(1.0)
–
–
–
As at 25 March 2023
Fixed interest
Weighted 
average 
effective 
interest rate 
%
Total 
£’m
At floating 
 interest rates 
£’m
1 year or less 
£’m
1–2 years 
£’m
2–3 years 
£’m
Financial liabilities: 
Revolving credit facility
3.3%
(42.0)
(42.0)
–
–
–
Financial assets:
Cash at bank
0.0%
20.3
20.3
–
–
–
(21.7)
(21.7)
–
–
–
The maturity profile of bank loans is set out in Note 19.
Currency profile
The Group’s financial assets at 30 March 2024 include Sterling denominated cash balances of £20.5 million (2023: £10.5 million), Euro £6.2 million 
(2023: £9.5 million), and US Dollar £0.3 million (2023: £0.3 million) all of which are held in the UK.
The proportion of the Group’s net assets denominated in foreign currencies is immaterial.
The Group’s other financial assets and liabilities are denominated in Sterling. 
Currency sensitivity analysis has not been included below as the foreign currency risk is not considered to be material to the Group.
Credit risk
The Group makes a significant proportion of its sales to the major UK supermarket groups, which correspondingly represent a significant proportion 
of the Group’s trade receivables at any one time. Based on the financial strength of these customers, the Directors do not consider that the Group faces 
a significant credit risk in this regard. Debts with other customers, which represent a smaller proportion of the Group’s trade receivables, are considered 
to provide greater risk, particularly in the current economic climate. All debts are reviewed using lifetime expected credit losses considering both 
historic and forward looking data which then generates an expected loss rate and provision.
NOTES TO THE ACCOUNTS
CONTINUED
21. Financial Instruments (continued)
All cash financial assets are held by UK financial institutions. The maximum credit exposure relating to financial assets is represented by their carrying 
values as at the balance sheet date.
Fair value hierarchy
The Group uses the following hierarchy for determining and disclosing the fair value of financial instruments by valuation technique:
Level 1: quoted (unadjusted) prices in active markets for identical assets or liabilities.
Level 2: other techniques for which all inputs which have a significant effect on the recorded fair value are observable, either directly or indirectly.
Level 3: techniques which use inputs which have a significant effect on the recorded fair value that are not based on observable market data.
Transfers between levels of the fair value hierarchy are deemed to have occurred during the reporting period.
The Group’s forward currency contracts are measured using Level 2 of the fair value hierarchy. The valuations are provided by the Group’s bankers 
from their proprietary valuation models and are based on mid-market levels as at close of business on the Group’s year end reporting date.
Contingent consideration is measured using Level 3 of the fair value hierarchy and relates to future amounts payable on acquisitions. Amounts payable 
are based on agreements within purchase contracts, management’s expectations of the future profitability of the acquired entity and the timings 
of payments.
Fair value of financial instruments
Fair value is the amount for which an asset could be exchanged, or a liability settled, between knowledgeable, willing parties on an arm’s length basis. 
The fair value of floating rate assets and liabilities is estimated to be equivalent to book value. All derivative financial instruments are shown in the 
balance sheet at fair value.
2024
2023
Book value
£’m
Fair value
£’m
Book value
£’m
Fair value
£’m
Forward currency contracts liability (Note 17 and Note 19)
0.2
0.2
– 
– 
Contingent consideration (Note 13 and Note 19)
1.7
1.7
2.7
2.7
The book value of trade and other receivables, trade and other payables, cash balances, loans receivable, overdrafts and amounts outstanding under 
revolving credit facility equates to fair value for the Group.
Hedges
Financial instruments designated as cash flow hedges are held at fair value in the balance sheet. The Group hedges the following cash flows:
Forward contracts to hedge expected future purchases
The Group hedges a proportion of its near-term expected purchases denominated in overseas currencies. Where these hedges meet the hedge criteria 
of IFRS 9, changes in fair value are posted directly to other comprehensive income and subsequently reclassified through the income statement at the 
time that the hedged item affects profit or loss.
Currency
Amount
Maturities
Exchange 
rates
Fair value
£’m
Euros
€41.6m
31 Mar 2024 – 01 Dec 2024
1.14 – 1.17
(0.2)
US Dollars
$3.0m
16 April 2024 – 24 May 2024
1.26 – 1.27
–
These contracts were effective cash flow hedges under the criteria set out in IFRS 9 and therefore fair value gains and losses related to the contracts 
were recognised directly in other comprehensive income.
Interest rate risk
The following table demonstrates the sensitivity to a reasonably possible change in interest rates, with all other variables held constant, of the Group’s 
profit before tax (through the impact on floating rate borrowings). There is no material impact on the Group’s equity.
Currency derivatives have not been included in the sensitivity analysis below as they are not considered to be exposed to interest rate risk.
Cranswick plc Annual Report & Accounts 2024
176
Cranswick plc Annual Report & Accounts 2024
177
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS

21. Financial Instruments (continued)
Increase/
decrease 
in basis points
Effect on profit 
before tax 
£’m
2024
Sterling
 +100
 (0.8) 
-100 
0.8 
2023
Sterling
 +100
 (1.0) 
-100 
1.0 
Liquidity risk
The tables below summarise the maturity profile of the Group’s financial liabilities at 30 March 2024 and 25 March 2023 based on contractual 
undiscounted payments: 
As at 30 March 2024

Less than 
1 year 
£’m
1 to 2 years 
£’m
2 to 5 years 
£’m
Over 5 years 
£’m
Total 
£’m
Revolving credit facility
–
–
28.0
–
 28.0 
Deferred and contingent consideration
2.1
–
–
–
 2.1 
Trade and other payables
310.0
0.6
0.3
–
 310.9 
Derivative financial instruments
0.2
–
–
–
 0.2 
Lease liabilities
19.5
18.0
42.5
34.7
 114.7 
331.8
18.6
70.8
34.7
455.9
At 25 March 2023

Less than 
1 year 
£’m
1 to 2 years 
£’m
2 to 5 years 
£’m
Over 5 years 
£’m
Total 
£’m
Revolving credit facility
–
–
42.0
–
 42.0 
Contingent consideration
–
2.7
–
–
 2.7 
Trade and other payables
268.5
0.2
0.2
–
 268.9 
Derivative financial instruments
0.1
–
–
–
0.1 
Lease liabilities
15.6
14.1
32.4
27.4
 89.5 
284.2
17.0
74.6
27.4
403.2
The impact of liquidity risk on the Group is discussed in detail in the Directors’ Report on page 130.
Capital management
The primary objective of the Group’s capital management policy is to ensure that it maintains a strong credit rating and healthy capital ratios in order to 
support its business and maximise value for Shareholders and other stakeholders. The Group regards its Shareholders’ equity and net debt as its capital. 
For further information see page 134 of the Directors’ Report. An analysis of the changes in net debt can be found in Note 26.
22.	Called-up Share Capital
Allotted, called-up and fully paid – Ordinary shares of 10 pence each:
2024 
Number
2023
Number
2024 
£’m
2023 
£’m
At beginning of year
53,702,395
53,178,624
5.4
5.3
On exercise of share options
302,549
382,925
–
0.1
Deferred Bonus Plan
2,666
–
–
–
Scrip dividends
–
140,846
–
–
At end of year
54,007,610
53,702,395
5.4
5.4
22.	Called-up Share Capital (continued)
On 27 January 2023, 76,398 ordinary shares were issued at 3,033.2 pence as a result of Shareholders exercising the scrip dividend option in lieu  
of the cash payment for the 2023 interim dividend.
On 12 September 2022, 64,448 ordinary shares were issued at 3,288.4 pence as a result of Shareholders exercising the scrip dividend option in lieu 
of the cash payment for the 2022 final dividend.
During the course of the year, 302,549 ordinary shares were issued to employees exercising SAYE and LTIP options at prices between nil and 
2,800.0 pence.
Ordinary share capital of £165,246 is reserved for allotment under the Savings Related Share Options Schemes and Long-Term Incentive Plans (LTIP). 
The options are exercisable as follows:
Number
Exercise price
Exercise period
Savings related
9,887
2,239p
March 2022 – October 2024
Savings related
26,725
2,534p
March 2023 – October 2025
Savings related
91,237
2,800p
March 2024 – October 2026
Savings related
186,000
2,899p
March 2025 – October 2027
Savings related
299,551
2,498p
March 2026 – October 2028
Savings related
280,523
3,127p
March 2027 – October 2029
LTIP
758,538
Nil
June 2024 – July 2033
23. Shares held in trust
During the 53 weeks ended 30 March 2024, the Cranswick Employee Benefit Trust (the ‘Trust’), which was set up in May 2020, began purchasing 
Cranswick plc shares. Shares held in trust are recorded at cost and deducted from equity. 
The Shares held in trust reserve represents the cost of shares in Cranswick plc purchased in the market and held by the Trust to satisfy share awards 
under the Group’s Long-Term Incentive Plan and SAYE scheme. 
The number of ordinary shares held by the Trust at 30 March 2024 was 400,250 which represents 0.74 per cent of total called-up share capital. 
No shares held in trust in Cranswick plc were cancelled during the periods presented.
24. Share-based Payments
The Group operates two share option schemes, a revenue approved scheme (SAYE) and a Long-Term Incentive Plan (LTIP), both of which are equity-
settled. The total expense charged to the income statement during the year in relation to share-based payments was £8.8 million (2023: £4.7 million).
The Group changed its accounting policy for Share-based payments such that the value of shares that have exercised, lapsed or forfeit is now credited 
to Retained earnings as opposed to remaining within the Share Based Payment Reserve, for more details refer to Note 2. The total value of shares that 
have exercised, lapsed or forfeit in the year was £6.5 million (2023: £6.1 million).
Long-Term Incentive Plan (LTIP)
During the course of the year, 286,295 options at nil cost were granted to Directors and Senior Executives, the share price at that time was £32.46. 
Details of the performance criteria relating to the LTIP scheme can be found in the Remuneration Committee Report on page 106. The maximum 
term of LTIP options is ten years.
2024 
Number
2024 
WAEP (£)
2023 
Number
2023 
WAEP (£)
Outstanding as at beginning of year
695,658
–
659,908
–
Granted during the year (i)
286,295
–
268,622
–
Lapsed during the year
(84,867)
–
(2,453)
–
Exercised during the year (ii)
(138,548)
–
(230,419)
–
Outstanding as at end of year (iii)
758,538
–
695,658
–
Exercisable at end of year
11,749
–
24,382
–
(i)	 The weighted average fair value of options granted during the year was £21.00 (2023: £21.04). The share options granted during the year were at £nil per share.  
The share price at the date of grant was £32.46 (2023: £30.34).
(ii)	 The weighted average share price at the date of exercise for the options exercised was £32.96 (2023: £30.76).
(iii)	For the share options outstanding as at 30 March 2024, the weighted average remaining contractual life is 8.36 years (2023: 8.31 years).
The exercise price for all options outstanding at the end of the year was £nil.
NOTES TO THE ACCOUNTS
CONTINUED
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179
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS

24. Share-based Payments (continued)
All Employee Share Option Scheme (SAYE)
All employees are eligible to participate in the SAYE scheme if they are in employment with the Group on the relevant invitation date. The exercise price 
is equal to the market price of the shares less 20 per cent on the relevant date. The contractual life of the options is three or five years. The maximum 
term of SAYE options is 3.5 or 5.5 years.
The following table illustrates the number and weighted average exercise prices (WAEP) of, and movements in, SAYE share options during the year:
2024 
Number
2024 
WAEP (£)
2023 
Number
2023 
WAEP (£)
Outstanding as at beginning of year
898,138
 26.58 
880,349
27.04
Granted during the year (i)
288,842
 31.27 
364,489
24.98
Lapsed during the year
(127,815)
 26.79 
(190,225)
27.89
Exercised during the year (ii)
(165,242)
 26.50 
(156,475)
23.82
Outstanding as at end of year (iii)
893,923
 28.08 
898,138
26.58
Exercisable at end of year
75,991
 27.27 
61,817
25.33
(i)	 The share options granted during the year were at £31.27 (2023: £24.98), representing a 20 per cent discount on the price at the relevant date.  
The share price at the date of grant was £38.08 (2023: £30.78).
(ii)	 The weighted average share price at the date of exercise for the options exercised was £37.21 (2023: £31.53).
(iii)	For the share options outstanding as at 30 March 2024, the weighted average remaining contractual life is 2.51 years (2023: 2.62 years).
The weighted average fair value of options granted during the year was £10.03 (2023: £8.66). The range of exercise prices for options outstanding 
at the end of the year was £24.98–£31.27 (2023: £22.39–£28.99).
The fair value of the SAYE options has been estimated as at the date of grant using the Black-Scholes option pricing model, taking into account the terms 
and conditions upon which the options were granted. The LTIP equity settled options have been calculated using a Stochastic option pricing model for 
the TSR element, a Black-Scholes option pricing model for the EPS, emissions, water intensity and energy intensity elements and Chaffe option pricing 
model for the holding period. The following table lists the inputs to the model used for the years ended 30 March 2024 and 25 March 2023:
2024 LTIP
2024 SAYE
2023 LTIP
2023 SAYE
Dividend yield
2.35%
2.14%
2.49%
2.48%
Expected share price volatility
22.65% – 22.93%
22.25% – 25.35%
22.70% – 26.99%
25.44% – 26.91%
Risk-free interest rate
4.67% – 5.05%
3.32% – 3.53%
1.55% – 1.63%
3.50% – 3.63%
Expected life of option 
3 years
3.42 – 5.42 years
3 years
3.42 – 5.42 years
Exercise prices
£nil
£31.27
£nil
£24.98
The expected life of the options is based on historical data and is not necessarily indicative of exercise patterns that may occur. The expected volatility 
reflects the assumption that the historical volatility is indicative of future trends, which may not necessarily be the actual outcome.
The initial fair value of LTIP options is adjusted to take into account market-based performance conditions.
25. Pension Schemes
Defined benefit pension scheme
The Group acquired a defined benefit final salary pension scheme during 2009, which is funded by the payment of contributions to separately 
administered trust funds. The scheme was closed to new members and future accrual on 30 June 2004.
In line with Pension Regulation, the plan assets are separately managed by independent trustees.
The trustees purchased a buy-in insurance policy on 2 December 2022 to secure the majority of the benefits provided by the scheme. The trustees 
remain responsible for paying the benefits from the scheme which are met by income from the buy-in policy.
Pension costs are determined with the advice of an independent qualified actuary on the basis of a triennial valuation using the projected unit credit 
method. The latest available formal actuarial valuation of the scheme was carried out as at 31 December 2021. This valuation was updated to the year 
end. Plan assets are stated at fair value at the respective balance sheet dates and overall expected rates of return are established by applying published 
brokers’ forecasts to each category of scheme assets.
25. Pension Schemes (continued)
a) Change in benefit obligation
2024 
£’m
2023 
£’m
Benefit obligation at the beginning of the year
22.1
30.1 
Interest cost
1.0
0.9 
Remeasurement (gains)/losses:
Actuarial gains arising from changes in financial assumptions
(1.8)
(9.4) 
Actuarial losses arising from changes in demographic assumptions
–
0.2 
Other experience items
0.2
1.5 
Benefits paid from plan
(0.7)
(1.2) 
Benefit obligation at the end of the year
 20.8 
22.1 
b) Change in plan assets
2024 
£’m
2023 
£’m
Fair value of plan assets at the beginning of the year
22.3
38.4 
Interest income
1.0
1.0 
Return on plan assets
(1.6)
(17.3) 
Recognition of loss at inception date of buy-in policy
–
(2.9)
Employer contributions
–
4.3 
Benefits paid from plan
(0.7)
(1.2) 
Fair value of plan assets at the end of the year
 21.0 
22.3 
c) Amounts recognised in the balance sheet
2024 
£’m
2023 
£’m
Present value of funded obligations
(20.8) 
(22.1)
Fair value of plan assets
 21.0 
22.3 
Net asset recorded in the balance sheet
 0.2 
0.2 
d) Components of pension cost
2024 
£’m
2023 
£’m
Amounts recognised in the income statement:
Interest cost
 1.0 
0.9
Interest income
(1.0) 
(1.0)
Total pension income recognised in the income statement
 – 
(0.1)
Actual return on assets
Actual return on plan assets
(0.6)
(16.3)
Amounts recognised in the Group statement of comprehensive income 
Actuarial (losses)/gains immediately recognised
–
(12.5)
The weighted average actuarial assumptions used in the valuation of the scheme were as follows:
e) Principal actuarial assumptions
2024 
2023 
Discount rate
4.85%
 4.65%
Rate of price inflation
3.15%
3.05%
Revaluation of deferred pensions:
Benefits accrued prior to 1 January 1998
5.00%
5.00%
Benefits accrued after 1 January 1998
3.15%
3.05%
Rate of compensation increase:
Benefits accrued prior to 1 January 1997
3.00%
3.00%
Benefits accrued after 1 January 1997
3.15%
3.05%
Future expected lifetime of pensioner at age 65:
2024 
2023 
Current pensioners:
Male
 20.9 
 20.9
Female
 23.8 
23.8
Future pensioners:
Male
 22.2 
22.2 
Female
 25.2 
25.2
NOTES TO THE ACCOUNTS
CONTINUED
Cranswick plc Annual Report & Accounts 2024
180
Cranswick plc Annual Report & Accounts 2024
181
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS

25. Pension Schemes (continued)
The mortality rates used have been taken from Base tables S3PA (2023: S3PA) Male: post retirement 115 per cent S3PMA YoB CMI 2021 
improvements 1.25 per cent long-term rate of improvement; Females: post retirement 101 per cent S3PFA_M YoB CMI 2021 improvements 
1.25 per cent long-term rate of improvement. (2023: Male: post retirement 115% S3PMA YoB CMI 2021 improvements 1.25 per cent Long-Term rate 
of improvement; Females: post retirement 101 per cent S3PFA_M YoB CMI 2021 improvements 1.25 per cent long-term rate of improvement).
At 30 March 2024, the average duration of the scheme liabilities was 17 years (2023: 19 years). For deferred pensions the average duration was 
20 years (2023: 23 years) and for pensions in payment the average duration was 10 years (2023: 11 years).
A 0.1 per cent increase/decrease in the discount rate would give rise to a £351,000 decrease/£357,000 increase (2023: £416,000 decrease/ 
£424,000 increase) in the scheme liabilities at 30 March 2024.
A 0.1 per cent increase/decrease in the inflation assumption would give rise to a £154,000 increase/£153,000 decrease (2023: £180,000 
increase/£179,000 decrease) in the scheme liabilities at 30 March 2024.
A one year increase/decrease in the life expectancy assumption would give rise to a £713,000 increase/£650,000 decrease (2023: £673,000 
increase/£697,000 decrease) in the scheme liabilities at 30 March 2024.
The scheme rules require the pension benefits to be uplifted by Retail Price Index (RPI), so there was no financial effect from the statutory requirement 
to uplift pension benefits by Consumer Price Index (CPI) rather than RPI.
The above sensitivity analyses are based on a change in an assumption while holding all other assumptions constant. In practice, this is unlikely to occur, 
and changes in some of the assumptions might be correlated. When calculating the sensitivity of the defined benefit obligation to significant actuarial 
assumptions, the same method (that is, present value of the defined benefit obligation calculated with the projected unit credit method at the end of the 
reporting period) has been applied as when calculating the defined benefit surplus recognised in the balance sheet.
The methods and types of assumptions used in preparing the sensitivity analysis did not change compared the prior period.
From the date of the buy-in, the vast majority of all benefits payable under the scheme are covered by the buy-in policy. For the benefits covered under 
the buy-in policy, the investment, inflation, interest rate and longevity risk of the scheme are insured.
The split of the fund’s liability by category of membership is as follows:
2024 
£’m
2023 
£’m
Deferred pensioners
 12.3 
13.2 
Pensions in payment
 8.5 
8.9 
 20.8 
22.1 
f) Plan assets
2024 
Fair value of 
plan assets 
£’m
2023 
Fair value of 
plan assets 
£’m
Annuities
 1.8 
1.9 
Cash
 0.5 
0.5
Buy-in policy
 18.7 
19.9 
Total
 21.0 
22.3
The plan has not invested in any of the Group’s own financial instruments nor in any properties or other assets used by the Group. Annuities are in place 
for 75 pensioner members and held in the name of the Trustees. This manages the risk as future pension payments are matched with income from 
the annuity.
The Group does not expect to contribute any further to the scheme during the year ending 29 March 2025.
The Group has the right to recover any remaining surplus on the winding up of the pension scheme. The Group has the right to recover any remaining 
surplus through a refund. Information on management’s judgement in relation to this is provided in Note 2.
Defined contribution pension schemes
The Group also operates defined contribution pension schemes whereby contributions are made to schemes operated by major insurance companies. 
Contributions to these schemes are determined as a percentage of employees’ earnings. Contributions owing to the insurance companies at the year 
end, included in trade and other payables, amounted to £1.8 million (2023: £0.8 million). Contributions during the year totalled £9.0 million 
(2023: £8.6 million).
26. Additional Cash Flow Information
Analysis of changes in net debt:
At 
26 March 
2023 
£’m
Acquired on 
acquisition 
£’m
Cash flow 
£’m
Other 
non-cash 
changes 
£’m
At 
30 March
2024 
£’m
Cash and cash equivalents
 20.3 
(1.5) 
8.2
 – 
 27.0 
Bank loans
–
(6.5) 
6.5
 – 
 – 
Revolving credit facility
(40.5) 
 – 
14.0
(0.6)
(27.1) 
Lease liabilities
(81.2) 
 – 
17.8
(35.9)
(99.3) 
Net debt
(101.4)
(8.0)
46.5
(36.5)
(99.4)
Net debt is defined as cash and cash equivalents and loans receivable less interest-bearing liabilities net of unamortised issue costs.
At  
27 March 
2022 
£’m
Cash flow 
£’m
Other 
non-cash 
changes 
£’m
At 
25 March 
2023 
£’m
Cash and cash equivalents
 0.2 
 20.1 
 –
 20.3 
Revolving credit facility
(36.4) 
(3.6) 
(0.5) 
(40.5) 
Lease liabilities
(69.8) 
 16.3 
(27.7) 
(81.2) 
Net debt
(106.0)
32.8
(28.2)
(101.4)
27. Contingent Liabilities
The Company, together with its subsidiary undertakings, has entered into a cross guarantee with Lloyds Banking Group plc, The Royal Bank of Scotland 
plc, HSBC UK plc, Bank of China Limited and Coöperatieve Rabobank U.A. in respect of the Group’s facility with those banks. Drawn down amounts 
totalled £28.0 million as at 30 March 2024 (2023: £42.0 million).
28. Commitments
(a)	 The Directors have contracted for future capital expenditure for property, plant and equipment totalling £37.6 million (2023: £25.0 million).
(b)	 The future minimum rentals payable under non-cancellable operating leases that do not meet the criteria for right-of-use assets under IFRS 16 
(e.g. low-value leases) are as follows:
2024 
£’m
2023 
£’m
Not later than one year
0.2
 0.2 
After one year but not more than five years
–
–
After five years
–
–
0.2
 0.2 
29. Related Party Transactions
In the Group accounts, transactions between the Company and its subsidiaries are eliminated on consolidation.
The Group consider the Directors to be the key management personnel. Remuneration of key management personnel:
2024 
£’m
2023 
£’m
Short-term employee benefits
8.2
5.9 
Share-based payments
3.6
1.3 
11.8
7.2 
During the year the Group made purchases of £2.2 million from its joint venture and made sales of £1.1 million to its joint venture. As at 30 March 2024, 
the Group owed £0.2 million to, and was owed £0.1 million by its joint venture.
NOTES TO THE ACCOUNTS
CONTINUED
Cranswick plc Annual Report & Accounts 2024
182
Cranswick plc Annual Report & Accounts 2024
183
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS

30.	Alternative Performance Measures
The Board monitors performance principally through adjusted and like-for-like performance measures. Adjusted profit and earnings per share measures 
exclude certain non-cash items including the net IAS 41 valuation movement on biological assets, amortisation and impairment of acquired intangible 
assets. Free cash flow is defined as net cash from operating activities less net interest paid and like-for-like revenue excludes the benefit of acquisitions 
in the current and prior year. Free cash conversion reflects free cash flow adjusted for non-growth capital expenditure, the net IAS 41 valuation 
movement on biological assets, lease capital and lease interest paid; as a percentage of adjusted profit. Return on capital employed is a key performance 
indicator for the Group and is defined as adjusted operating profit divided by the sum of average opening and closing net assets, net debt/(funds), 
pension liability/(surplus) and deferred tax.
The Board believes that such alternative measures are useful as they exclude volatile (net IAS 41 valuation movement on biological assets), one-off 
(impairment of intangible assets) and non-cash (amortisation of intangible assets) items which are normally disregarded by investors, analysts and 
brokers in gaining a clearer understanding of the underlying performance of the Group when making investment and other decisions. Equally,  
like-for-like revenue provides these same stakeholders with a clearer understanding of the organic sales growth of the business.
Like-for-like revenue
2024 
£’m
2023 
£’m
Change
Revenue
 2,599.3 
 2,323.0 
+11.9%
Cranswick Mediterranean Foods Limited
(1.6) 
–
Elsham Linc Limited
(4.7) 
–
Froch Foods Limited
(1.2) 
–
Like-for-like revenue
 2,591.7 
 2,323.0 
+11.6%
Adjusted gross profit
2024 
£’m
2023 
£’m
Change
Gross profit
 376.9 
 308.5 
+22.2%
Net IAS 41 valuation movement
(2.2) 
(7.6) 
Adjusted gross profit
 374.7 
 300.9 
+24.5%
Adjusted Group operating profit and adjusted EBITDA
2024 
£’m
2023 
£’m
Change
Group operating profit
166.9
145.9
+14.4%
Net IAS41 valuation movement
(2.2)
(7.6)
Amortisation of intangible assets
5.0
5.2
Impairment of intangible assets
15.4
3.0
Adjusted Group operating profit
185.1
146.5
+26.3%
Depreciation of property, plant and equipment
65.5
54.1
Depreciation of right-of-use assets
16.2
14.7
Adjusted EBITDA
 266.8 
215.3
+23.9%
Adjusted profit before tax
2024 
£’m
2023 
£’m
Change
Profit before tax
158.4
139.5
+13.5%
Net IAS41 valuation movement
(2.2)
(7.6)
Amortisation of intangible assets
5.0
5.2
Impairment of intangible assets
15.4
3.0
Adjusted profit before tax
 176.6 
140.1
+26.1%
30.	Alternative Performance Measures (continued)
Adjusted earnings per share
2024 
£’m
2024  
Basic 
pence
2024  
Diluted
pence
2023
£’m
2023  
Basic 
pence
2023  
Diluted
pence
On profit for the year
113.1
210.4
209.7
111.4
208.3
207.8
Amortisation of intangible assets
5.0
9.4
9.3
5.2
9.6
9.6
Tax on amortisation of intangible assets
(1.3)
(2.3)
(2.3)
(1.0)
(1.8)
(1.8)
Net IAS 41 valuation movement 
(2.2)
(4.2)
(4.1)
(7.6)
(14.2)
(14.2)
Tax on net IAS 41 valuation movement 
0.6
1.0
1.0
1.9
3.6
3.6
Impairment of goodwill
15.1
28.0
27.9
–
–
–
Impairment of acquired intangible assets
0.3
0.6
0.6
3.0
5.6
5.6
Tax on impairment of acquired intangible assets
(0.1)
(0.1)
(0.1)
(0.6)
(1.1)
(1.1)
On adjusted profit for the year
130.5
242.8
242.0
112.3
210.0
209.5
Free cash flow
2024 
£’m
2023 
£’m
Change
Net cash from operating activities
228.4
153.0
+49.3%
Net interest paid
(5.0)
(3.8)
Free cash flow
 223.4 
149.2
+49.7%
Free cash conversion
2024 
£’m
2023 
£’m
Change
Free cash flow
223.4
149.2
+49.7%
Non-growth capital expenditure
 (22.1) 
 (36.4) 
Net IAS 41 valuation movement
2.2
7.6
Lease capital paid
(14.2) 
(13.8)
Lease interest paid
(3.6) 
(2.5)
185.7 
104.1
Adjusted profit for the year
130.5
112.3
Free cash conversion
142.3% 
92.7%
+4,960 bps
Return on capital employed
2024 
£’m
2023 
£’m
Change
Average opening and closing net assets
 877.2 
 805.6 
Average opening and closing net debt
 100.4 
 103.7 
Average opening and closing pension surplus
(0.2)
(4.2)
Average opening and closing deferred tax
 24.6 
 20.1 
 1,002.0 
 925.2 
Adjusted Group operating profit
 185.1 
 146.5 
Return on capital employed
18.5%
15.8%
+264 bps
NOTES TO THE ACCOUNTS
CONTINUED
Cranswick plc Annual Report & Accounts 2024
184
Cranswick plc Annual Report & Accounts 2024
185
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS

COMPANY BALANCE SHEET
AT 30 MARCH 2024
Notes
2024 
£’m
2023
Restated*
£’m
27 March
2022
Restated*
£’m
Non-current assets
Property, plant and equipment 
7
0.3
 0.6 
 0.7 
Investments in subsidiary undertakings
9
155.5
 152.1 
 179.3 
Trade and other receivables
10
162.7
160.8
112.8
Right-of-use assets
8
0.4
 0.4 
 0.5 
Deferred tax assets
6
1.1
0.4
 1.1 
Total non-current assets
 320.0 
314.3
 294.4 
Current assets
Trade and other receivables
10
9.7
4.1 
 5.8 
Cash and short-term deposits
1.2
11.5
 – 
Total current assets
 10.9 
15.6 
5.8 
Total assets
 330.9 
329.9 
 300.2 
Current liabilities
Trade and other payables
11
(62.3)
(60.5)
(56.0)
Financial liabilities
12
–
 – 
(0.4)
Lease liabilities
8
(0.1)
(0.1)
(0.1)
Provisions
13
–
–
(0.1)
Income tax payable
(12.7)
(3.8)
(7.4)
Total current liabilities
(75.1)
(64.4)
(64.0)
Non-current liabilities
Financial liabilities
12
(27.1)
(40.5)
(36.4)
Lease liabilities
8
(0.3)
(0.4)
(0.5)
Provisions
13
(0.8)
(0.8)
(0.7)
Total non-current liabilities
(28.2)
(41.7)
(37.6)
Total liabilities
(103.3)
(106.1)
(101.6)
Net assets
 227.6 
 223.8 
 198.6 
Equity
Called-up share capital
15
5.4
 5.4 
 5.3 
Share premium account
128.3
 123.9 
 115.9 
Shares held in trust
16
(15.6)
–
–
General reserve
–
 4.0 
 4.0 
Merger reserve
1.8
 1.8 
 1.8 
Share-based payments
17
11.8
 9.5
 10.9 
Retained earnings
95.9
79.2 
60.7
Total equity
 227.6 
 223.8 
 198.6 
*	
See note 2 for details regarding the restatement as a result of a change in accounting policy.
The Company’s profit for the 53 weeks ended 30 March 2024 was £49.7 million (2023: £53.0 million).
The financial statements on pages 186 to 195 were approved by the Board of Directors on 21 May 2024 and signed on its behalf by
	
Tim J Smith CBE	
Mark Bottomley
Chairman		
Chief Financial Officer
21 May 2024
COMPANY STATEMENT OF CHANGES IN EQUITY
AT 30 MARCH 2024
Share  
capital 
Note(a) 
£’m
Share  
premium 
Note(b) 
£’m
General 
reserve 
Note(c) 
£’m
Merger  
reserve 
Note(d) 
£’m
Share-based 
payments 
Note(e) 
£’m
Shares held 
in trust
Note (f)
£’m
Retained 
earnings 
£’m
Total  
equity 
£’m
At 26 March 2022 as originally presented
 5.3 
 115.9 
 4.0 
 1.8 
 44.3 
 – 
 27.3 
 198.6 
Change in accounting policy
 – 
 – 
 – 
 – 
(33.4)
 – 
 33.4 
 – 
Total equity at the beginning of the 
financial year (restated*)
 5.3 
 115.9 
 4.0 
 1.8 
 10.9 
 – 
 60.7 
 198.6 
Profit for the year, being total  
comprehensive income
–
–
–
–
–
–
53.0
53.0
Share-based payments
– 
– 
– 
 – 
 4.7 
– 
 – 
 4.7 
Exercise, lapse or forfeit of  
share-based payments (restated*)
 – 
 – 
 – 
 – 
(6.1)
 – 
 6.1 
 – 
Scrip dividend
–
 4.4 
–
–
–
– 
 – 
 4.4 
Share options exercised 
 0.1 
 3.6 
–
–
–
–
 – 
 3.7 
Dividends
–
–
–
–
–
 – 
(40.7)
(40.7)
Deferred tax related to changes in equity
–
–
–
–
–
 – 
(0.3)
(0.3)
Current tax related to changes in equity
–
–
–
–
–
 – 
 0.4 
 0.4 
At 25 March 2023 (restated*)
5.4
123.9
4.0
1.8
9.5
–
79.2
223.8
At 25 March 2023 as originally presented
 5.4 
 123.9 
 4.0 
 1.8 
 49.0 
 – 
 39.7 
 223.8 
Change in accounting policy
 – 
 – 
 – 
 – 
(39.5)
 – 
 39.5 
 – 
Total equity at the beginning of the financial 
year (restated*)
 5.4 
 123.9 
 4.0 
 1.8 
 9.5 
 – 
 79.2 
 223.8 
Profit for the year, being total  
comprehensive income
–
 – 
 – 
 – 
 – 
 – 
 49.7 
 49.7 
Share-based payments
–
 – 
 – 
 – 
 8.8 
 – 
 – 
 8.8 
Shares acquired by Employee Benefit Trust
–
 – 
 – 
 – 
 – 
(15.6)
 – 
(15.6)
Exercise, lapse or forfeit of  
share-based payments
 – 
 – 
 – 
 – 
(6.5)
 – 
 6.5 
 – 
Share options exercised 
 – 
 4.4 
 – 
 – 
 – 
 – 
 – 
 4.4 
Transfer of reserves
 – 
 – 
(4.0)
 – 
 – 
 – 
 4.0 
 – 
Dividends
 – 
 – 
 – 
 – 
 – 
 – 
(43.9)
(43.9)
Deferred tax related to changes in equity
 – 
 – 
 – 
 – 
 – 
 – 
 0.3 
 0.3 
Current tax related to changes in equity
 – 
 – 
 – 
 – 
 – 
 – 
 0.1 
 0.1 
At 30 March 2024
5.4
128.3
–
1.8
11.8
(15.6)
95.9
227.6
*	
See note 2 for details regarding the restatement as a result of a change in accounting policy.
Notes:
(a)	 Share capital 
The balance classified as share capital represents the nominal value of ordinary 10 pence shares issued.
(b)	Share premium 
The balance classified as share premium includes the net proceeds in excess of nominal value on issue of the Company’s equity share capital, comprising 10 pence ordinary shares.
(c)	 General reserve 
This reserve arose in 1993 when the High Court of Justice granted permission to reduce the Company’s share premium account by £4.0 million which was credited to a separate reserve named the General 
reserve. During the year, the General reserve was transferred into Retained earnings. 
(d)	Merger reserve 
Where shares have been issued as consideration for acquisitions, the value of shares issued in excess of nominal value has been credited to the merger reserve rather than to the share premium account.
(e)	Share-based payments reserve 
This reserve records the fair value of share-based payments expensed in the income statement, and in the case of the Company in relation to share-based payments to employees of subsidiary companies, 
capital contributions to cost of investments. The value of shares that have exercised, lapsed or forfeit is credited to Retained earnings. 
(f) 	Shares held in trust
	
The shares held in trust are intended to be granted to the beneficiaries of the Group’s SAYE and Long-Term Incentive Plan (LTIP) when the relevant conditions of the SAYE and LTIP are satisfied,  
with a transfer between the Shares held in trust reserve and Retained earnings.
Cranswick plc Annual Report & Accounts 2024
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FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS

NOTES TO THE COMPANY FINANCIAL STATEMENTS
1. Authorisation of Financial Statements
The Company financial statements of Cranswick plc (the ‘Company’) for the 53 weeks ended 30 March 2024 were authorised for issue by the Board 
of Directors on 21 May 2024 and the Balance Sheet was signed on the Board’s behalf by Tim Smith and Mark Bottomley. 
Cranswick plc is a public limited company incorporated and domiciled in England, United Kingdom (Company number: 1074383, registered office: 
Crane Court, Hesslewood Country Office Park, Ferriby Road, Hessle, East Yorkshire HU13 0PA). The Company’s ordinary shares are traded on the 
London Stock Exchange. The principal activity of the Company is that of a holding company.
2. Accounting Policies
Basis of preparation
The Company only Financial Statements of Cranswick plc (the ‘Company’) were prepared under the historical cost convention. In the prior year, the 
Company elected to change the basis of preparation from UK-Adopted International Accounting Standards (‘UK-Adopted IAS’) to Financial Reporting 
Standard 101 Reduced Disclosure Framework (‘FRS 101’), which had no material impact on the information presented. In preparing these financial 
statements, the Company applies the recognition, measurement and disclosure requirements of International Financial Reporting Standards as adopted 
by the UK (UK-adopted international accounting standards), but makes amendments where necessary in order to comply with the Companies Act 2006 
and to take advantage of FRS 101 disclosure exemptions.
In these financial statements, the company has applied the exemptions available under FRS 101 in respect of the following disclosures:
•	 The requirements of IAS 7, ‘Statement of cash flows’;
•	 The requirements of IFRS 7 ‘Financial Instruments: Disclosures’;
•	 Paragraphs 45(b) and 46 to 52 of IFRS 2, ‘Share-based payments’; 
•	 Paragraphs 91 to 99 of IFRS 13, ‘Fair value measurement’; 
•	 The requirements of paragraphs 10(d), 10(f), 39(c) and 134–136 of IAS 1 ‘Presentation of Financial Statements’; 
•	 The requirement in paragraph 38 of IAS 1 ‘Presentation of Financial Statements’ to present comparative information in respect of: 
–	 paragraph 79(a)(iv) of IAS 1; 
–	 paragraph 73(e) of IAS 16 Property, Plant and Equipment; 
•	 The requirements of paragraphs 30 and 31 of IAS 8 ‘Accounting Policies, Changes in Accounting Estimates and Errors’; 
•	 The requirements of paragraph 17 of IAS 24 ‘Related Party Disclosures’; 
•	 The requirements in IAS 24 ‘Related Party Disclosures’ to disclose related party transactions entered into between two or more members of a group, 
provided that any subsidiary which is a party to the transaction is wholly-owned by such a member; 
•	 The requirements of paragraphs 134(d)–134(f) and 135(c)–135(e) of IAS 36 ‘Impairment of Assets’; and
•	 The effects of new but not yet effective International Financial Reporting Standards.
No income statement or statement of comprehensive income is presented by the Company as permitted by Section 408 of the Companies Act 2006. 
The results of the Company are included in the Group consolidated financial statements of Cranswick plc.
The accounting policies set out below have, unless otherwise stated, been applied consistently to all periods presented in these financial statements. 
The principal accounting policies adopted have been applied consistently and are the same as those set out in Note 2 to the Consolidated 
Financial Statements. 
The Company Financial Statements are prepared on the going concern basis as set out in Note 2 to the Consolidated Financial Statements.
The Financial Statements of the Company are prepared to the last Saturday in March. Accordingly, these Financial Statements are prepared for the 
53 week period ended 30 March 2024. Comparatives are for the 52 week period ended 25 March 2023. The Balance Sheets for 2024, 2023 and 2022 
have been prepared as at 30 March 2024, 25 March 2023 and 27 March 2022 respectively. The 2023 and 2022 Balance Sheets have been restated 
following a change in accounting policy. For more details, please see below.
A summary of the principal accounting policies is presented below.
Judgements and key sources of estimation uncertainty
The preparation of the Company financial statements requires management to make judgements, estimates and assumptions that affect the amounts 
reported for assets and liabilities as at the balance sheet date and the amounts reported for revenues and expenses during the year.
In the process of applying the Company’s accounting policies, management has made the following estimations and judgements, which will most likely 
have a significant effect on the amounts recognised in the financial statements in the next 12 months:
Significant judgements and estimates:
Investments
Note 9 – investments
Where an impairment indicator exists, the carrying value of the investment is compared to their recoverable 
amount to determine whether an impairment should be recognised. The recoverable amount is the higher of the 
investment’s fair value less costs of disposal and its value-in-use (‘VIU’). VIU is the present value of expected 
future cash flows from the investment. The assumptions used in the model are the future cash flows, which are 
derived from Board approved budgets, and the discount rate applied which represents the Group’s weighted 
average cost of capital (WACC). Management do not deem these assumptions to be sensitive.
2. Accounting Policies (continued)
Other estimates and judgements have been applied by management in producing the Annual Report and Accounts including, but not limited to, 
depreciation and amortisation rates. However, these are not considered to have a significant risk of material adjustment.
Change in accounting policy
The Company changed its accounting policy for share-based payments such that the value of shares that have exercised, lapsed or forfeit is now 
credited to Retained earnings as opposed to remaining within the Share-based payment reserve.
The change in accounting policy had no impact upon the company’s profit, total comprehensive income, cash flows, net assets, or distributable reserves. 
The change in accounting policy enables readers of the financial statements to identify the cumulative value of share-based payments that are still to be 
exercised, lapse or forfeit.
The impact of the change in accounting policy is detailed in the Company Statement of Changes in Equity.
Adjustments to the prior year disclosure
During the current financial year, the disclosure of financial statement line items presented in the prior year have been restated to more appropriately 
reflect their nature. There was no change to the reported financial performance, net assets or total cash flows of the company for any of the 
restatements as at 25 March 2023 or 27 March 2022. The restatements of the 25 March 2023 and 27 March 2022 numbers can be summarised 
as follows:
Previously amounts owed by subsidiary undertakings were classified as current under the legal form. During the year, this has been reclassified to 
non-current to better reflect the expected repayment, and to present amounts owed to the same entity on a gross basis. The 25 March 2023 current 
trade and other receivables decreased by £160.2 million, non-current trade and other receivables increased by £160.8 million, and current trade and 
other payables increased by £0.6 million. The 27 March 2022 current trade and other receivables decreased by £110.8 million, non-current trade and 
other receivables increased by £112.8 million, and current trade and other payables increased by £2.0 million.
Taxation
Current tax assets and liabilities are measured at the amount expected to be recovered from or paid to the taxation authorities, based on tax rates 
and laws that are enacted or substantively enacted by the balance sheet date. Deferred tax is provided on temporary differences at the balance sheet 
date between the tax base of assets and liabilities and their carrying amounts for financial reporting purposes.
Deferred income tax liabilities are recognised for all taxable temporary differences:
i)	
except where the initial recognition of an asset or liability in a transaction that is not a business combination and, at the time of the transaction, 
affects neither accounting profit nor taxable profit or loss; and
ii)	 in respect of taxable temporary differences associated with investments in subsidiaries, except where the timing of the reversal of the temporary 
differences can be controlled and it is probable that the temporary differences will not reverse in the foreseeable future.
Deferred tax assets and liabilities within the same tax jurisdiction are offset where there is a legally enforceable right to offset current tax assets against 
current tax liabilities and where there is an intention to settle these balances on a net basis.
Deferred income tax assets are recognised for all deductible temporary differences, carry-forward of unused tax assets and unused tax losses, 
to the extent that it is probable that the temporary differences will reverse in the foreseeable future and taxable profits will be available against which 
the temporary differences can be utilised:
i)	
except where the deferred income tax asset relating to the deductible temporary difference arises from the initial recognition of an asset 
or a liability in a transaction that is not a business combination and, at the time of the transaction, affects neither the accounting profit nor taxable 
profit or loss; and
ii)	 in respect of deductible temporary differences associated with investments in subsidiaries, deferred tax assets are only recognised to the extent 
that it is probable that the temporary differences will reverse in the foreseeable future and taxable profit will be available against which the 
temporary differences can be utilised.
Deferred income tax assets and liabilities are measured at the tax rates that apply to the period when the asset is realised or the liability is settled, based 
on tax rates (and tax laws) that have been enacted or substantively enacted at the balance sheet date. Income taxes relating to items recognised in other 
comprehensive income or directly in equity are also recognised in other comprehensive income or directly in equity and not in the income statement. 
Otherwise income tax is recognised in the income statement.
Dividends
Dividends receivable by the Company are recognised in the income statement if they are declared, appropriately authorised and no longer at the 
discretion of the entity paying the dividend, prior to the balance sheet date. Dividends payable by the Company are recognised when declared and 
therefore final dividends proposed after the balance sheet date are not recognised as a liability at the balance sheet date. Dividends paid to 
Shareholders are shown as a movement in equity rather than on the face of the income statement.
Foreign currencies
Individual transactions denominated in foreign currencies are translated into functional currency at the actual exchange rates ruling at the dates of the 
transactions. Monetary assets and liabilities denominated in foreign currencies are translated into functional currency at the rates ruling at the balance 
sheet date. Profits and losses on settlement of individual foreign currency transactions and movements on monetary assets and liabilities are dealt with 
in the income statement.
Cash and cash equivalents
Cash and cash equivalents are defined as cash at bank and in hand, including short-term deposits with original maturity within three months. 
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FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS

2. Accounting Policies (continued)
Cash and cash equivalents includes BACS receipts in flight at the reporting date for transactions where control is considered to have passed to the 
Company. BACS payments in flight at the reporting date are excluded from cash and cash equivalents as control is deemed to have passed from 
the Company.
Property, plant and equipment
Property, plant and equipment are included at cost less accumulated depreciation and any provision for impairment.
Freehold land is not depreciated. Depreciation is charged on property, plant and equipment on the depreciable amount, being cost less the estimated 
residual value (based on prices prevailing at the balance sheet date) on a straight-line basis over their estimated useful economic lives, or the estimated 
useful economic lives of their individual parts.
Useful economic lives are principally as follows:
Freehold buildings	 	
	
20–50 years
Plant, equipment and vehicles	 	
4–11 years
The carrying value of property, plant and equipment is reviewed for impairment individually or at the cash-generating unit level when events or changes 
in circumstances indicate that the carrying value may not be recoverable.
Investments
Investments in subsidiaries are shown at cost less any provision for impairment plus capital contributions for share based payments.
Accounting for leases
The Company leases an office. Rental contracts are typically made for fixed periods of 2 to 15 years but may have extension options. Lease terms 
are negotiated on an individual basis and contain a wide range of different terms and conditions. The lease agreements do not impose any covenants, 
but leased assets may not be used as security for borrowing purposes. 
From 31 March 2019, leases are recognised as a right-of-use asset and a corresponding liability at the date at which the leased asset is available for 
use by the Company. Each lease payment is allocated between the liability and finance cost. The finance cost is charged to the income statement over 
the lease period so as to produce a constant periodic rate of interest on the remaining balance of the liability for each period. The right-of-use asset 
is depreciated over the shorter of the asset’s useful life and the lease term on a straight-line basis. 
Assets and liabilities arising from a lease are initially measured on a present value basis. Lease liabilities include the net present value of the following 
lease payments: 
•	 fixed payments (including in-substance fixed payments), less any lease incentives receivable; 
•	 variable lease payments that are based on an index or a rate; 
•	 amounts expected to be payable by the Company under residual value guarantees;
•	 the exercise price of a purchase option if the Company is reasonably certain to exercise that option; and 
•	 payments of penalties for terminating the lease, if that lease term and payments includes options that are reasonable certain to be exercised.
The lease payments are discounted using the interest rate implicit in the lease. If that rate cannot be determined, the Company’s weighted average 
incremental borrowing rate is used, being the rate that the Company would have to pay to borrow the funds necessary to obtain an asset of similar 
value in a similar economic environment with similar terms and conditions. 
Right-of-use assets are measured at cost, comprising the following: 
•	 the amount of the initial measurement of lease liability; 
•	 any lease payments made at or before the commencement date less any lease incentives received; 
•	 any initial direct costs; and 
•	 restoration costs. 
Under IFRS 16, right-of-use assets are tested for impairment in accordance with IAS 36 Impairment of Assets and any impairment is provided 
for by writing down the asset value.
Payments associated with short-term leases and leases of low-value assets are recognised on a straight-line basis as an expense in the income statement. 
Short-term leases are leases with a lease term of 12 months or less. Low-value assets primarily comprise IT equipment. 
Trade and other payables
Trade and other payables are initially recorded at their fair value and subsequently carried at amortised cost.
Trade and other receivables
Trade receivables are recognised initially at the amount of consideration that is unconditional. The Company holds trade receivables with the objective 
of collecting the contractual cash flows so they are subsequently measured at amortised cost using the effective interest method, less loss allowance. 
Gains and losses are recognised in the income statement when receivables are derecognised or impaired.
The Company uses a model to calculate expected credit losses (ECL). The provision is calculated by reviewing the lifetime expected credit losses using 
both historic and forward looking data. Balances are written off when the probability of recovery is assessed as being remote.
NOTES TO THE COMPANY FINANCIAL STATEMENTS
CONTINUED
2. Accounting Policies (continued)
Purchase of shares held in trust
The Shares held in trust reserve relates to ordinary shares in Cranswick plc which are held in an Employee Benefit Trust set up in May 2020. The shares 
held in trust are intended to be granted to the beneficiaries of the Group’s SAYE and Long-Term Incentive Plan (LTIP) when the relevant conditions of the 
SAYE and LTIP are satisfied, with a transfer between the Shares held in trust reserve and Retained earnings.
3. Employees
2024 
£’m
2023 
£’m
Staff costs:
Wages and salaries 
16.6
 10.1 
Social security costs
2.3
 1.4 
Other pension costs
0.3
 0.1 
19.2 
 11.6 
The average monthly number of employees during the year was:
2024
2023 
Administration
83 
76
83
76
Remuneration paid to the Directors is disclosed in the Remuneration report on pages 105 to 131 and in the Note 5 to the Group’s consolidated 
financial statements.
4. Profit or loss
The profit attributable to equity Shareholders dealt with in the Financial Statements of the Company was £49.7 million (2023: £53.0m). In accordance 
with Section 408 of the Companies Act 2006, the Company is availing of the exemption from presenting its individual Income Statement to the Annual 
General Meeting and from filing it with the Registrar of Companies.
Amounts paid to the Company’s auditors in respect of the audit of the financial statements of the Company are disclosed in Note 4 to the Group’s 
consolidated financial statements.
Fees paid to the auditors for non-audit services to the Company itself are not disclosed in the individual financial statements of the Company because 
the Group’s consolidated financial statements are prepared which are required to disclose such fees on a consolidated basis. These are disclosed 
in Note 4 to the Group’s consolidated financial statements.
5. Equity Dividends
2024 
£’m
2023 
£’m
Declared and paid during the year:
Final dividend for 2023 – 58.8p per share (2022: 55.6p)
 31.7 
29.7
Interim dividend for 2024 – 22.7p per share (2023: 20.6p)
12.2
11.0
Dividends paid
 43.9 
40.7
Proposed for approval of Shareholders at the Annual General Meeting on 29 July 2024
Final dividend for 2024 – 67.3p per share (2023: 58.8p)
36.3
 30.0 
6. Taxation
a) Analysis of tax charge in the year
Tax relating to items charged or credited to other comprehensive income or directly to equity:
2024 
£’m
2023 
£’m
Recognised in company statement of changes in equity 
Deferred tax (credit)/charge in share based payments
(0.3)
 0.3 
Corporation tax credit on share options exercised
(0.1)
(0.4)
Total tax credit recognised directly in equity
(0.4)
(0.1)
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191
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS

6. Taxation (continued)
b) Deferred tax
The deferred tax included in the Company balance sheet is as follows:
2024 
£’m
2023 
£’m
Deferred tax asset in the balance sheet
Other temporary differences
–
0.1
Share-based payments
1.1
0.3
Deferred tax asset 
1.1
0.4
7. Property, Plant and Equipment
Freehold 
land and 
buildings 
£’m
Plant, 
equipment 
and vehicles 
£’m
Total 
£’m
Cost
At 25 March 2023
0.5
0.4
0.9
Disposals
(0.3)
–
(0.3)
At 30 March 2024
0.2
0.4
0.6
Depreciation
At 25 March 2023
–
0.3
0.3
Charge for the year
–
–
–
At 30 March 2024
–
0.3
0.3
Net book amounts
At 25 March 2023
0.5
0.1
0.6
At 30 March 2024
0.2
0.1
0.3
Included in freehold land and buildings is land with a cost of £0.2 million (2023: £0.5 million) which is not depreciated.
8. Right-of-use Assets
Amounts recognised in the balance sheet
The balance sheet shows the following amounts relating to leases:
Land and 
buildings 
£’m
Cost
At 25 March 2023 and at 30 March 2024
0.7
Depreciation
At 25 March 2023
0.3
Charge for the year
–
At 30 March 2024
0.3
Net book amounts
At 25 March 2023
0.4
At 30 March 2024
0.4
2024 
£’m
2023 
£’m
Lease liabilities:
Current
 0.1 
 0.1 
Non-current
 0.3 
 0.4 
0.4
0.5
NOTES TO THE COMPANY FINANCIAL STATEMENTS
CONTINUED
9. Investments
Subsidiary 
undertakings 
£’m
At 27 March 2022
179.3
Capital contribution in subsidiary
0.3 
Capital contribution relating to share options
6.0 
Return of capital by subsidiaries
(33.5) 
At 25 March 2023
152.1 
Capital contribution relating to share options
 4.4 
Return of capital by subsidiaries
(1.0)
At 30 March 2024
 155.5 
The subsidiary undertakings as at 30 March 2024 were:
•	 Cranswick Country Foods plc*, registered number 01803402 
•	 Cranswick Gourmet Pastry Company Limited*, registered number 07815262 (100 per cent owned by Cranswick Country Foods plc) 
•	 Wayland Farms Limited*, registered number 06727508 (100 per cent owned by Cranswick Country Foods plc)
•	 Wold Farms Limited*, registered number 09051574 (100 per cent owned by Cranswick Country Foods plc)
•	 Cranswick Convenience Foods Limited*, registered number 02239912
•	 Kingston Foods Limited*, registered number 03798949 (100 per cent owned by Cranswick Country Foods plc)
•	 Benson Park Limited*, registered number 04508360 (100 per cent owned by Cranswick Country Foods plc)
•	 Cranswick Bio Limited*, registered number 08013140 (100 per cent owned by Cranswick Country Foods plc)
•	 CCL Holdings Limited*, registered number 02800280 (100 per cent owned by Cranswick Country Foods plc)
•	 Crown Chicken Limited*, registered number 04760487 (100 per cent owned by CCL Holdings Limited)
•	 Cranswick Country Foods (Ballymena)*, registered number NI071259 (registered in Northern Ireland, registered office 146 Fenaghy Road, 
Cullybackey, County Antrim, Northern Ireland BT42 1EA) (100 per cent owned by The Harts Corner Natural Sausage Company Limited)
•	 Roma (No.1) Limited (formally Roma (No.1) plc)*, registered number 01908346
•	 Continental Fine Foods Limited*, registered number 02096132
•	 Cranswick Country Foods (Norfolk) Limited*, registered number 00835854 (92 per cent owned by Friars 587 Limited, 8 per cent owned by 
Cranswick Country Foods plc)
•	 Cranswick Gourmet Bacon Company Limited*, registered number 04966717 (100 per cent owned by Cranswick Country Foods plc)
•	 Cranswick Gourmet Sausage Company Limited*, registered number 03064390 (50 per cent owned by Cranswick Country Foods plc, 50 per cent 
owned by The Harts Corner Natural Sausage Company Limited)
•	 Cranswick Trustees Limited* registered number 04340385
•	 Cranswick Tuck Marketing Limited*, registered number 01942648
•	 Friars 587 Limited*, registered number 06727526 (100 per cent owned by Cranswick Country Foods plc)
•	 The Harts Corner Natural Sausage Company Limited*, registered number 02779673 (100 per cent owned by Cranswick Country Foods plc)
•	 White Rose Farms Limited*, registered number 11091424 (100 per cent owned by Cranswick Country Foods plc) 
•	 Cranswick Mill Limited (formally CHL Pigs Limited)*, registered number 12426959 (100 per cent owned by White Rose Farms Limited)
•	 Wold Farms Breeding Limited*, registered number 08656877 (100 per cent owned by Cranswick Country Foods plc)
•	 Katsouris Brothers Limited*, registered number 00824300 (100 per cent owned by Cranswick Country Foods plc)
•	 Ramona’s Kitchen Limited*, registered number 05492903 (100 per cent owned by Cranswick Country Foods plc)
•	 Holdco Alpha Limited*, registered number 08126846 (100 per cent owned by Cranswick Country Foods plc)
•	 Cranswick Pet Products Limited*, registered number 00896298 (100 per cent owned by Holdco Alpha Limited)
•	 Ballyside Limited*, registered number NI676022 (registered in Northern Ireland, registered office 146 Fenaghy Road, Cullybackey, County Antrim, 
Northern Ireland BT42 1EA) (100 per cent owned by Cranswick Country Foods (Ballymena))
•	 Cranswick Mediterranean Foods Limited*, registered number 14649146 (100 per cent owned by Katsouris Brothers Limited)
•	 Elsham Linc Limited*, registered number 05525289 (100 per cent owned by Cranswick Country Foods plc), acquired on 4 August 2023
•	 Froch Foods Holdings Limited*, registered number 14748703 (100 per cent owned by Cranswick Country Foods plc), acquired on 19 January 2024
•	 Froch Foods Limited*, registered number 13667244 (100 per cent owned by Froch Foods Holdings Limited), acquired on 19 January 2024
•	 Warwick One Limited, registered number SC189028 (registered in Scotland, registered office 21 Jenny Moores Road, St. Boswells, Melrose, 
Roxburghshire, TD6 0AN), dissolved 14 November 2023
•	 Mulberry House Foods Limited, registered number 06414311 (100 per cent owned by Cranswick Country Foods plc), dissolved 21 November 2023
•	 Weeton Foods Limited, registered number 06414382 (100 per cent owned by Cranswick Country Foods plc), dissolved 21 November 2023
•	 Potterdale Foods Limited, registered number 05600670 (100 per cent owned by Cranswick Country Foods plc), dissolved 21 November 2023
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193
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS

9. Investments (continued)
•	 Cranswick Country Foods (Norfolk) Pension Trustees Limited, registered number 05969955 (100 per cent owned by Cranswick Country Foods 
(Norfolk) Limited), dissolved 27 February 2024
•	 Brookfield Foods Limited, registered number 02617865, dissolved 21 November 2023
•	 North Wales Foods Limited, registered number 03685950, dissolved 21 November 2023
•	 Cranswick Mill Limited, registered number 01941133, dissolved 21 November 2023
•	 Charter Pork Cuts Limited, registered number 02269959, dissolved 21 November 2023
•	 Crown Milling Limited, registered number 03203641 (100 per cent owned by CCL Holdings Limited), dissolved 21 November 2023
•	 Delico Limited, registered number 03423315, dissolved 21 November 2023
•	 Katsouris Bros Limited, registered number HE1550 (registered in Cyprus, registered office 28 October Street, 313, Limassol, 3105, Cyprus) 
(100 per cent owned by Cranswick Country Foods plc), dissolved 24 November 2023
•	 Cypresa Products Limited, registered number 01704511 (100 per cent owned by Katsouris Brothers Limited), dissolved 21 November 2023
Except where otherwise stated, each of the companies is registered in England and Wales, with registered office Crane Court, Hesslewood Country 
Office Park, Ferriby Road, Hessle, East Yorkshire HU13 0PA and Cranswick plc holds directly 100 per cent of the shares and voting rights of each 
subsidiary undertaking.
* 	 For the year ended 30 March 2024, Cranswick plc has provided a guarantee in respect of the outstanding liabilities of the subsidiary undertaking in accordance with sections 479A – 479C of the Companies 
Act 2006, as these UK subsidiary companies of the Group are exempt from the requirements of the Companies Act 2006 relating to the audit of financial statements by virtue of section 479A of this Act.
The joint venture undertaking as at 30 March 2024 was:
•	 Mere Pigs (50 per cent held by Elsham Linc Limited), acquired 4 August 2023
The financial asset investment as at 30 March 2024 was:
•	 BIA Analytical Ltd, registered number NI857772 (2.77 per cent held by Cranswick Country Foods plc), acquired 22 September 2023
In the opinion of the directors, the value of the Company’s investments in its subsidiaries is not less than the amount at which it is shown  
in the balance sheet.
10. Trade and Other Receivables
2024 
£’m
2023
Restated* 
£’m
Current:
Financial assets:
Trade receivables
 – 
 0.6 
Amounts owed by subsidiary undertakings
 6.3 
 1.1 
Other receivables
 1.3 
 0.7 
 7.6 
 2.4 
Non-financial assets:
Prepayments 
 2.1 
 1.7 
 9.7 
 4.1 
Non-current:
Amounts owed by subsidiary undertakings
162.7 
160.8 
*	
See note 2 for details regarding the restatement.
Amounts owed by subsidiary undertakings are unsecured, interest free, have no fixed date of repayment and are repayable on demand.
11. Trade and Other Payables
2024 
£’m
2023
Restated* 
£’m
Current:
Trade payables
 2.1 
2.3
Amounts owed to subsidiary undertakings
 39.4 
39.3
Tax and social security
 3.1 
10.1
Other creditors
 12.7 
6.2
Other accruals
 5.0 
2.6
 62.3 
60.5 
*	
See note 2 for details regarding the restatement.
Amounts owed to subsidiary undertakings are unsecured, interest free, have no fixed date of repayment and are repayable on demand.
12. Financial Liabilities
2024 
£’m
2023 
£’m
Non-current:
Amounts outstanding under revolving credit facility
28.0
42.0
Unamortised issue costs
(0.9)
(1.5)
27.1
40.5
All financial liabilities are carried at amortised cost.
Banking facility
Details in respect of Company banking facility is presented in Note 19 of the Group Financial Statements.
13. Provisions
Lease 
provisions 
£’m
At 27 March 2022 and at 25 March 2023
0.8
Created
 – 
Utilised
 – 
Movement on discount
 – 
At 30 March 2024
 
 0.8 
Analysed as:
2024 
£’m
2023 
£’m
Current liabilities
 – 
 – 
Non-current liabilities
 0.8 
 0.8 
 0.8 
 0.8 
Lease provisions are held against dilapidation obligations on leased properties. These provisions are expected to be utilised over the next two years. 
14. Contingent Liabilities
The Company, together with its subsidiary undertakings, has entered into a cross guarantee with Lloyds Banking Group plc, The Royal Bank of Scotland 
plc, HSBC UK plc, Bank of China Limited and Coöperatieve Rabobank U.A. in respect of the Group’s facility with those banks. Drawn down amounts 
totalled £28.0 million as at 30 March 2024 (2023: £42.0 million).
15. Called-up Share Capital
Details in respect of called-up share capital are presented in Note 22 of the Group Financial Statements.
16. Shares held in trust
Details in respect of shares held in trust are presented in Note 23 of the Group Financial Statements.
17. Share-based payments
The Company operates two share option schemes, a revenue approved scheme (SAYE) and a Long-Term Incentive Plan (LTIP), both of which are equity 
settled. All disclosures relating to the plans are given in Note 24 of the Group Financial Statements.
The Group changed its accounting policy for share-based payments such that the value of shares that have exercised, lapsed or forfeit is now credited 
to Retained earnings as opposed to remaining within the Share-based payment reserve, for more details refer to Note 2. The total value of shares that 
have exercised, lapsed or forfeit in the year was £6.5 million (2023: £6.1 million).
NOTES TO THE COMPANY FINANCIAL STATEMENTS
CONTINUED
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FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS

SHAREHOLDER
INFORMATION
197
197
198
198
199
Stakeholder Information Five Year Statement
Financial Calendar
Shareholder Analysis
Share Price Movement
Advisers
STAKEHOLDER INFORMATION 
FIVE YEAR STATEMENT
FINANCIAL CALENDAR
2024 
£’m
2023 
£’m
2022 
£’m
2021 
£’m
2020 
£’m
Revenue
2,599.3
2,323.0
2,008.5
1,898.4
1,667.2
Profit before tax
158.4
139.5
129.9
114.8
104.0
Adjusted profit before tax*
176.6
140.1
136.9
129.7
102.3
Earnings per share
210.4p
208.3p
195.7p
176.4p
159.1p
Adjusted earnings per share*
242.8p
210.0p
205.4p
199.3p
156.4p
Dividends per share
90.0p
79.4p
75.6p
70.0p
60.4p
Capital expenditure
91.4
85.1
93.7
71.9
97.5
Net (debt)/funds
(99.4)
(101.4)
(106.0)
(92.4)
(146.9)
Net assets
911.5
842.9
768.9
686.1
614.5
*	
Adjusted profit before tax and earnings per share exclude certain non-cash items including the net IAS 41 valuation movement on biological assets, amortisation and impairment of acquired intangible 
assets, and profit on sale of a business. These are the measures used by the Board to assess the Group’s underlying performance.
Dividends per share relate to dividends declared in respect of that year.
Net (debt)/funds is defined as per Note 26 to the accounts.
Preliminary announcement of full year results
May
Publication of Annual Report and Accounts
June
Annual General Meeting
July
Payment of final dividend
August
Announcement of interim results
November
Payment of interim dividend
January
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197
SHAREHOLDER INFORMATION
SHAREHOLDER INFORMATION
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196
SHAREHOLDER INFORMATION

SHAREHOLDER ANALYSIS
AT 3 MAY 2024 
SHARE PRICE MOVEMENT
Number of 
holdings
Number of 
shares
Classification
Private Shareholders
1,413
2,690,985
Corporate bodies and nominees
561
51,352,385
1,974
54,043,370
Size of holding (shares)
1–1,000
1,228
373,180
1,001–5,000
341
785,470
5,001–10,000
84
601,352
10,001–50,000
160
3,881,250
50,001–100,000
50
3,529,035
Above 100,000
111
44,873,083
1,974
54,043,370
Share price
Share price at 25 March 2023
3,014p
Share price at 30 March 2024
4,096p
Low in the year
2,956p
High in the year
4,210p
Cranswick’s share price movement over the six year period to May 2024 and comparison against the FTSE 350 Food Producers and Processors Price 
Index (FTSE FPP) and against the FTSE All Share Price Index (FTSE All Share), all rebased to Cranswick’s share price at 4 May 2018 (2,369p), 
is shown below:
Share Price (p)
2024
2022 
2023 
2021 
2019 
2020
2018 
2017 
45.0 
40.0 
35.0 
30.0 
25.0 
20.0 
15.0 
10.0 
5.0 
0.0 
Cranswick
Share Price (p) (rebased to Cranswick)
FTSE All Share
FTSE 350 Food Producers
ADVISERS
Secretary
Steven Glover LLB 
Company number
1074383 
Registered office
Crane Court  
Hesslewood Country Office Park  
Ferriby Road  
Hessle  
East Yorkshire  
HU13 0PA 
Stockbrokers
HSBC Bank plc – London 
Investec Investment Banking – London 
Shore Capital Stockbrokers – Liverpool 
Registrars
Link Group 
Central Square 
29 Wellington Street 
Leeds  
LS1 4DL
Tel: +44(0)371 664 0300 (Calls are charged at the standard geographic rate and will vary by provider.  
Calls outside the United Kingdom will be charged at the applicable international rate. Lines are open 
between 09:00–17:30, Monday to Friday excluding public holidays in England and Wales).
email: shareholderenquiries@linkgroup.co.uk
website: www.linkassetservices.com
Independent auditors
PricewaterhouseCoopers LLP – Leeds 
Tax advisers
KPMG – Leeds 
EY – Leeds
Solicitors
Rollits LLP – Hull 
Eversheds Sutherland (International) LLP – Leeds 
Bankers
Lloyds Banking Group plc 
The Royal Bank of Scotland plc
HSBC UK plc
Cöoperatieve Rabobank U.A.
Bank of China Limited
Merchant bankers
N M Rothschild & Sons – Leeds
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198
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199
SHAREHOLDER INFORMATION
SHAREHOLDER INFORMATION
SHAREHOLDER INFORMATION

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Cranswick
NOTES
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200
SHAREHOLDER INFORMATION

Cranswick plc
Crane Court, Hesslewood Country Office Park,
Ferriby Road, Hessle, East Yorkshire HU13 0PA
01482 275 000
www.cranswick.plc.uk