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Cushman & Wakefield

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FY2018 Annual Report · Cushman & Wakefield
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Cranswick plc  Annual Report & Accounts
Year Ended 31 March 2018

 
 
 
 
 
 
ABOUT US

Cranswick plc is a leading and innovative British supplier 
of premium, fresh and added value food products with 
annual revenues in excess of £1.4 billion. We employ over 
10,000 people across 16 UK manufacturing facilities.

CONTENTS

Strategic Report

Corporate Governance

Financial Statements

2 

4 

6 

8 

10 

12 

Our Business

Our Operations

46  Leadership

46  Chairman’s Governance Overview

87 

88 

Statement of Directors’ Responsibilities

Independent Auditor’s Report

Chairman’s Statement

48  Board of Directors

94  Group Income Statement

Our Culture

Chief Executive’s Review

Business Model

50  Governance

53  Effectiveness

53  Meeting Attendance and Key Activities

95 

96 

98 

Statements of Comprehensive Income

Balance Sheets

Statements of Cash Flow

14  Our Supply Chain Model

54 

Board Performance Evaluation

100  Statements of Changes in Equity

16  Market Overview

18 

20 

Strategy and KPIs

Strategy in Action

56  Accountability

56 

57 

Board Committees

Audit Committee Report

38  Operating and Financial Review

63  Nomination Committee Report

42 

Risk Report

66 Remuneration

66  Remuneration Committee Report

71 

77 

Remuneration Policy

Annual Report on Directors’ Remuneration

83  Engagement with Shareholders

84  Directors’ Report

102  Notes to the Accounts

Shareholder Information

138  Five Year Statement

138  Financial Calendar

139  Shareholder Analysis

140  Advisers

HIGHLIGHTS

A YEAR OF RECORD 
CAPITAL INVESTMENT

£59 MILLION INVESTED IN OUR ASSET BASE FOR FUTURE GROWTH.

REVENUE £’M  

+17.6%

2018

2017

2016

1,464.5

1,245.1

1,016.3

+22.4%

2018

2017

2016

ADJUSTED EARNINGS PER SHARE P*  

145.0P

DIVIDEND PER SHARE P  

+19.9%

2018

2017

2016

145.0

120.9

102.8

+21.8%

2018

2017

2016

92.4

75.5

64.4

53.7P 

53.7

44.1

37.5

£1,464.5M

ADJUSTED PROFIT BEFORE TAX £’M*  

£92.4M

FREE CASH FLOW £’M*  

£111.7M

NET FUNDS/(DEBT) £’M 

£20.6M

+54.3%

2018

2017

2016

111.7

+£31.6M

(11.0)

72.4

83.4

2018

2017

2016

20.6

17.8

+13%

Total volume growth

3.1m

Record pig numbers processed

+30%

Export sales

£70m

Approved investment in new primary 
poultry facility and supply chain

16

UK manufacturing locations

>10,000

Size of workforce

*   Adjusted and like-for-like references throughout the Report and Accounts refer to non-IFRS measures or Alternative Performance Measures (APMs). Definitions and 

reconciliations of the APMs to IFRS measures are provided in Note 31.

Cranswick plc  Annual Report & Accounts 2018

1 

Financial StatementsShareholder InformationCorporate GovernanceStrategic ReportOUR BUSINESS

OUR PURPOSE IS TO FEED THE 
NATION WITH AUTHENTICALLY MADE, 
SUSTAINABLY PRODUCED FOOD THAT 
IS CREATED WITH PASSION

OUR PRODUCTS

WE PRODUCE A RANGE OF HIGH QUALITY, PREDOMINANTLY  
FRESH FOOD INCLUDING FRESH PORK, POULTRY, CONVENIENCE  
AND GOURMET PRODUCTS.

New retail business and product launches 
have driven strong growth in the poultry 
category during the year.

A meaningful proportion of our revenue 
growth is generated by creating, developing 
and launching new food products to meet  
the constantly changing demands of our 
customers and consumers, with over 800  
new products launched in the year.

 Read more on pages 30 and 31.

Product profile % of Group revenue

£1,464.5M

£1,245.1M

11%

19%

38%

32%

12%

19%

36%

33%

2017

2018

  Fresh Pork
  Convenience †

  Gourmet Products*
  Poultry

†  Cooked Meats, Continental Products and Ingredients.
*  Pastry, Sausages and Burgers, Bacon and Gammon.

FRESH & ADDED 
VALUE PORK

TRADITIONAL 
AIR-DRIED BACON 
& GAMMON

SAUSAGES & 
BURGERS

HANDMADE 
PASTRY

2

Cranswick plc  Annual Report & Accounts 2018

SUPPLY CHAIN

LEAN PROCESSING

Our vertically integrated supply chain model 
ensures that we can maintain the production 
and processing of high quality UK farm-assured 
pigs and chickens, which is a crucial component 
of our business model.

Our commitment to ongoing capital 
investment over many years is reflected in the 
quality of our production facilities which are 
some of the most efficient and well invested 
in the sectors in which we operate.

 Read more on pages 14 and 15.

 Read more on page 26.

OUR CUSTOMERS

AROUND 70 PER CENT OF OUR REVENUE IS GENERATED FROM OUR RETAIL 
CUSTOMERS, PRIMARILY THROUGH THEIR OWN-LABEL PRODUCTS AND 
PARTICULARLY IN THEIR PREMIUM AND SUPER-PREMIUM TIERS.

We have a broad retail customer base selling 
our products into each of the top four UK 
multiple grocers as well as the growing 
premium grocery and discounter channels.

We have a strong presence in the ‘food-to-go’ 
sector and we have a clear, targeted strategy 
to build long-term relationships in this fast 
developing market.

Food service continues to be a growth sector for 
us with many of our products now listed by UK 
hotel, pub and other food service outlet chains.

We also have a rapidly growing export 
business with Far Eastern markets being 
particularly important.

 Read more in our Market Review on pages 16 and 17.

Customer profile % of Group revenue

£1,464.5M

£1,245.1M

6%
21%

73%

7%

22%

71%

2017

  UK Retail
  UK Food Service 

and Manufacturing

2018

  Export

COOKED 
MEATS

CONTINENTAL 
PRODUCTS

FRESH 
CHICKEN

PREMIUM COOKED 
POULTRY

Cranswick plc  Annual Report & Accounts 2018

3 

Financial StatementsShareholder InformationCorporate GovernanceStrategic ReportOUR OPERATIONS

WE ARE ONE OF THE LARGEST FOOD 
PRODUCERS IN THE UK OPERATING FROM 
HIGHLY EFFICIENT AND WELL INVESTED 
PRODUCTION FACILITIES

SINCE BEING FORMED BY FARMERS IN THE EARLY 1970s, WE HAVE GROWN ORGANICALLY AND 
THROUGH TARGETED ACQUISITIONS TO BE A LEADING AND INNOVATIVE BRITISH SUPPLIER OF 
PREMIUM, FRESH AND ADDED VALUE FOOD PRODUCTS.

WORKFORCE

REVENUE

We have a workforce of over 

Our annual revenues are in excess of 

DIVIDEND PER SHARE GROWTH

Number of consecutive years we 
have increased dividend per share

10,000

£1.4bn

28

STRATEGIC CAPITAL INVESTMENT

CROWN CHICKEN
We have received planning permission to build 
a new poultry primary processing facility in Eye, 
Suffolk. This is scheduled to be completed in 
late 2019, and will double our existing capacity. 
We also plan to upscale our supply chain.

CONTINENTAL FOODS
The new £28 million facility, based at Bury 
in Lancashire, is now complete and being 
commissioned. The site will consolidate 
production from the two existing facilities  
and lift capacity by approximately 70 per cent.

AGRICULTURE
We are investing £4 million in our Wayland 
Farms operation to increase breeding and 
finishing capacity of premium, outdoor-bred 
pigs to meet customer demand.

OUR HISTORY

ENTRY TO THE  
STOCK MARKET

COOKED MEATS, PRIMARY PORK 
PROCESSING, GOURMET SAUSAGES

CONTINENTAL PRODUCTS,  
HAND-CURED, AIR-DRIED BACON

1985

1990s

2000s

4

Cranswick plc  Annual Report & Accounts 2018

LOCATION OF PRODUCTION 
FACILITIES

1 Handmade Pastry

2   3 Fresh Pork

4 Cooked Meats

5 Gourmet Sausages & Burgers

6 Premium Cooked Poultry

7 Traditional Bacon and Gammon

8   9   10 Continental Products
11 Cooked Meats

12 Fresh Pork & Sausages

13 Feed Milling

14 Fresh Chicken

15 Cooked Meats

16 Fresh Pork

Agriculture

16   BALLYMENA

PRODUCTION FACILITIES

We operate from sixteen well 
invested, highly efficient production 
facilities in the UK

16

1   MALTON
2   3   4   5   6   HULL
7   SHERBURN

8   BURY

9   10   MANCHESTER
11   BARNSLEY

12   13   NORFOLK

14   SUFFOLK 

15   MILTON KEYNES

HANDMADE PASTRY, PIG BREEDING AND REARING, 
PREMIUM COOKED POULTRY

CHICKEN BREEDING, REARING, 
PROCESSING AND ANIMAL FEED

2010-2015

2016

Cranswick plc  Annual Report & Accounts 2018

5 

Financial StatementsShareholder InformationCorporate GovernanceStrategic ReportCHAIRMAN’S STATEMENT

A YEAR OF COMMERCIAL  
AND STRATEGIC PROGRESS

This has been a particularly positive year for 
the business, even allowing for the additional 
week, in what was a 53 week year. Key features 
have been the strong organic growth and  
the continued significant investment in the 
Company’s infrastructure. 

CAPITAL INVESTMENT
Investment in the asset base amounted  
to £59 million, a level higher than in any 
previous year. The expenditure on the new  
site for Continental Products was the main 
individual item and this is now complete  
and being commissioned, as planned.

The final dividend, if approved by 
Shareholders, will be paid on 7 September 2018 
to Shareholders on the register at the close  
of business on 20 July 2018. Shares will go 
ex-dividend on 19 July 2018. Shareholders will 
again have the option to receive the dividend 
by way of scrip issue.

BOARD
As announced on 5 March, the Board has been 
strengthened with the appointment, in April,  
of Pam Powell and Tim Smith as Non-Executive 
Directors. They bring significant additional 
expertise and sector experience which the 
Group will benefit from as it continues to move 
forward and develop. Steven Esom will have 
served as a Non-Executive Director for 9 years 
in November 2018 when he intends to retire 
from the Board, in accordance with the 
principles of good corporate governance.

CORPORATE GOVERNANCE
The Board embraces the UK Corporate 
Governance Code as part of its culture and  
a statement relating to compliance with  
the Code is included within the Governance 
Report on page 47.

Revenue reached record levels as did capital 
expenditure. Further investment is planned  
to support future organic growth, deliver 
efficiencies and to maintain the quality of  
the fixed asset base.

The balance sheet is in great shape reflecting 
the strong cash generative nature of 
the business. 

Management around the Group has been 
strengthened with recent additions to the 
Board and a number of appointments  
to the operational teams around the business.

RESULTS
Total revenue in the year was £1,464.5 million. 
This was 18 per cent ahead of the previous year 
and was driven by robust growth across all 
product categories including further increases 
in exports. Like-for-like revenue increased 13 per 
cent over the prior year with corresponding 
volumes 8 per cent ahead.

Alongside record sales it is pleasing to report 
that adjusted profit before tax for the year 
increased 22 per cent to £92.4 million from 
£75.5 million previously. Adjusted earnings per 
share rose 20 per cent to 145.0 pence compared 
to 120.9 pence in the prior year.

The major investment going forward is in  
the Poultry business. This will comprise a new 
processing facility, for which planning consent 
has recently been received, and expansion of 
the associated activities.

CASH FLOW AND FINANCIAL POSITION
Cranswick’s borrowings are conservatively 
structured. The Company’s £160 million 
unsecured banking facility provides generous 
headroom and is in place through to November 
2022. Strong cash generation from operating 
activities resulted in a net funds position at  
the end of the year of £20.6 million compared 
to borrowings of £11.0 million a year earlier. 

DIVIDEND
The Board is proposing to increase the final 
dividend to 38.6 pence per share from 31.0 
pence previously, an increase of 24.5 per cent.

Together with the interim dividend, which  
was raised by 15.3 per cent to 15.1 pence per 
share, this gives a total dividend for the year 
of 53.7 pence per share, an increase of 21.8 
per cent on the 44.1 pence per share paid  
last year. This is the 28th consecutive year  
of dividend growth.

DIVIDEND PER SHARE (P)

This is the 28th consecutive year of dividend growth.

53.7

44.1

37.5

34.0

32.0

30.0

28.5

27.5

25.0

21.7

19.9

18.1

16.5

14.5

13.2

12.0

10.8

6.8 7.5

8.3

2.8 3.3 3.8 4.0 4.1 4.3 4.6 5.1 5.8

1990

1991

1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

6

Cranswick plc  Annual Report & Accounts 2018

Corporate Governance

Financial Statements

Shareholder Information

SUSTAINABILITY
Cranswick takes its responsibility to colleagues, 
customers, Shareholders, suppliers, producers  
and the environment seriously. The Company 
recognises that a balanced and committed 
approach to all aspects of sustainability will  
bring benefits to each of its stakeholders and 
strengthen its business position and credentials  
to facilitate sustainable growth and development. 

CULTURE
The Group’s activities are decentralised across 
product categories within the food sector and 
supported through collaboration in key areas.  
The human resource function is particularly 
important within this format and is a key  
element of the overall strategic plan. 

All colleagues are viewed as critical stakeholders. 
There is commitment to implementing a training 
and development plan that delivers workforce 
capabilities, skills and competencies through 
apprenticeship schemes, development 
programmes and training courses. The success  
of this is evidenced by the number of internal 
promotions to meet the needs of Cranswick’s 
growing business.

The Board is committed to this and recognises  
that the Company’s continued success would  
not be possible without talented and motivated 
management teams supported by skilled and 
enthusiastic colleagues at each site. On behalf  
of the Board I thank all our colleagues for their 
commitment and contribution.

OUTLOOK
The business has continued to make commercial 
and strategic progress over the past year and the 
Board believes there is a solid platform in place 
from which to progress further within the pork, 
poultry and associated categories of the food 
sector. The strengths of the Company include its 
long-standing customer relationships, breadth  
and quality of products, growing export channels 
and well invested asset infrastructure. 

Trading in the current financial year, which will  
be weighted more towards the second half, has 
started in line with management’s expectations. 
The Board believes that the Company is well 
positioned to continue its successful development 
in the current year and going forward.

Martin Davey
Chairman

22 May 2018

OUR GUIDING PRINCIPLES

QUALITY

VALUE

INNOVATION

PEOPLE

 Read more on page 8.

Cranswick plc  Annual Report & Accounts 2018

7 

Strategic ReportOUR CULTURE

A BUSINESS BUILT ON OUR  
GUIDING PRINCIPLES

QUALITY

VALUE

INNOVATION

PEOPLE

We are passionate about 
high quality, great tasting 
food. We focus on 
premium quality products 
and categories, using 
authentic, artisan 
processes wherever 
possible to maintain the 
heritage and integrity  
of our food.

We continue to make value 
adding acquisitions and to 
invest heavily in operating 
facilities enabling us to 
offer innovative, high 
quality, great value food  
to our customers from 
some of the most efficient 
food production facilities 
in the UK.

We have dedicated teams 
researching consumer 
trends and food innovation 
opportunities across the 
globe. We constantly 
research and test new 
recipes and ideas, allowing 
us to deliver creative food 
concepts to our customers.

We create a supportive 
but entrepreneurial 
environment, which allows 
both individuals and the 
business to prosper. We 
work closely with our 
customers to develop new 
products for the rapidly 
changing retail 
environment.

DEVELOPING TALENT
Our passionate and dedicated 
employees have driven the growth 
of our business and have helped  
to create a unique culture across 
the Group.

Our commitment to the recruitment, 
training and development of our 
workforce is demonstrated by our 
new apprenticeship programme,  
with over 90 apprentices currently 
being trained within our business.  
Our apprentices, many of whom  
are recruited from local schools  
and colleges, learn new skills whilst 
working within our production 
facilities. At our Fresh Pork primary 
processing facility in Hull, we currently 

have over 40 apprentice butchers 
learning traditional knife skills in a 
dedicated area of the butchery hall. 
During the two year programme this 
practical, hands on experience is 
combined with studying at college. 
On completion of the course, our 
apprentices will move into permanent 
full-time roles with the potential to 
progress into management positions.

Due to the success of the 
programme, we are planning to 
extend the scheme to double the 
number of apprenticeship places  
in order to support the continued 
growth plans of the business.

8

Cranswick plc  Annual Report & Accounts 2018

STAKEHOLDER ALIGNMENT AND ENGAGEMENT

TO SUCCEED IN OUR VISION OF BEING THE WORLD’S MOST SUSTAINABLE MEAT BUSINESS,  
WE WORK WITH A WIDE RANGE OF STAKEHOLDERS. OUR GUIDING PRINCIPLES, SET OUT 
OPPOSITE, ALIGN CLOSELY WITH THEIR REQUIREMENTS.

We recognise the importance of regular engagement with our stakeholders to ensure we capture and embrace feedback 
and emerging trends.

Our key stakeholders and the ways in which we engage with them are detailed below:

REGULATORS

Requirements
– Adherence to food safety standards
– Traceability of products
– Meet environmental regulations

Engagement
– Regular audits and inspections
– Proactive engagement with regulatory 

bodies

– Collaboration to create a robust 

regulatory landscape

 Read more on pages 22 and 23.

CUSTOMERS AND CONSUMERS

Requirements
– Innovative and tasty food
– High quality products
–  Dedicated, sustainable supply chains

Engagement
– Management of customer relationships
– New product development partnering
–  Collaboration on sustainability objectives

 Read more on pages 16 and 17.

SHAREHOLDERS

Requirements
– Return on investment
– Strong governance
– Sustainability

Engagement
– Results presentations and post-results 

meetings

– Annual report and accounts and AGM
– Corporate website

 Read more on page 83.

PEOPLE

Requirements
– Learning and development
– Career opportunities
– Health and safety

Engagement
– Works Committees
– Appraisal and training processes
– Staff surveys

 Read more on pages 26 and 27.

PRODUCERS AND SUPPLIERS

Requirements
– Responsible, sustainable procurement
– Long-term relationships
– Focus on ethical standards and animal 

welfare

Engagement
– Collaboration with pig producer groups
– Supplier audits
– Sharing of ethical data through SEDEX

 Read more on pages 22 and 23.

COMMUNITIES

Requirements
– Positive local impact of operations
– Sustainable use of resources
– Job opportunities

Engagement
– Support for local charities
– Engagement with local schools, colleges and 

university

– Employee volunteering

 Read more on page 37.

EMPLOYEE ENGAGEMENT
During the year we performed a comprehensive internal materiality 
study to identify the most important sustainability topics for our 
employees. The survey was performed by an external consultant  
to ensure impartiality and secure the anonymity of the respondents.  
Each key operating site was visited with both online and offline surveys 
completed by our employees.

  Read more about our new sustainability 
initiative on pages 34 and 35.

The overriding goal of this process was to intensify employee dialogue, 
to gather opinions, expectations and ideas, and to consider these  
in relation to our business operations. We also wanted to better 
understand the impact of current and future global sustainability 
challenges on our employees, and to help manage these by finding  
and developing effective solutions. We also identified those employees 
who actively want to support and participate in our new sustainability 
programme ‘Second Nature’. We were overwhelmed by the response 
with over 600 employees stepping forward to be our ‘Change Makers’.

Cranswick plc  Annual Report & Accounts 2018

9 

Financial StatementsShareholder InformationCorporate GovernanceStrategic ReportCHIEF EXECUTIVE’S REVIEW

INVESTING FOR  
THE FUTURE

We strive to improve our core offer, recognising 
that consumers’ tastes and expectations 
continue to evolve. Innovation is an essential 
strand of this process and we successfully 
developed and launched new ‘Ready to Cook’ 
and ‘Slow Cook’ ranges for one of our lead 
customers. We also work tirelessly throughout 
the year to ensure we can offer our customers 
and consumers innovative and authentic 
products over the peak Christmas trading 
period.

INVESTING IN A SUSTAINABLE  
BUSINESS MODEL
We have always ensured that our business 
model reflects our commitment to corporate, 
social and environmental responsibility.  
During the year, following extensive internal 
and external stakeholder engagement,  
we launched our ‘Second Nature’ initiative.  
I am delighted at the level of engagement we 
encountered both from our own colleagues 
and our external partners.

INVESTING IN OUR SUPPLY CHAIN
Our vertical supply chains in both pork  
and chicken are essential components  
of our business model. We own our own pig 
breeding and rearing operations and fully 
integrated chicken supply chain including 
milling, hatchery and growing operations. 17 
per cent of the British pigs and 100 per cent  
of the chickens we process are from our own 
farms. We will continue to invest in both supply 
chains to ensure that we are able to give our 
customers and consumers the confidence that 
our pork and chicken products are sourced 
from animals that have been sustainably  
and ethically reared.

INVESTING IN VALUE ADDING  
CORPORATE ACTIVITY 
A key component of our strategy is to 
complement our organic growth drivers with 
value adding acquisitions. Whilst this remains  
a key objective, the last financial year was a 
period of consolidation after a very busy period 
of corporate activity in the year to March 2017. 
We made good progress in assimilating and 
developing both our Crown Chicken and 
Ballymena businesses which were acquired in 
April and November 2016 respectively. Both 
businesses have made pleasing progress. We 
have lifted output from our Ballymena facility 
by 50 per cent and we have ambitious growth 
plans for our Crown Chicken business. 

INVESTING IN NEW MARKETS
We remain firmly focused on developing our 
export trade. We saw some of the heat come 
out of the Chinese market after a very buoyant 
period a year earlier but our like-for-like volume 
performance improved quarter by quarter and 
returned to growth in the second half of the 
year. We received the positive confirmation, 
last autumn, that Northern Ireland had been 
granted approval for direct exports to China 
and, at the same time, that our Hull facility 
had also been given approval to ship more 
products to China directly. These approvals 
had little impact on the period under review 
but leave us well placed to continue to develop 
our Far Eastern export trade going forward.  
We continue to explore new markets, both in 
the Far East and globally and have developed 
trade routes into Japan, Australia, New 
Zealand and Canada.

We have delivered a strong financial 
performance for the year and made further 
progress in delivering our strategy. We grew 
like-for-like revenue by 13 per cent and 
increased adjusted profit before tax by  
22 per cent.

INVESTING IN OUR ASSET BASE
During the year we spent a record £59 million 
across our already well invested asset base. 
This brings the total investment in our 
infrastructure over the last eight years  
to over £270 million. 

Our new £28 million Continental Products 
facility in Bury, Lancashire is currently being 
commissioned. This has been our largest 
capital project to date and gives us an asset 
which underscores our commitment to 
developing this fast-growing sector.

In November we announced our plans to  
build a new chicken processing facility in Eye, 
Suffolk. We will spend over £50 million on  
the plant and we have committed to further 
substantial investment in our upstream 
agricultural operations to ensure that we have 
a sustainable supply chain to serve the new 
processing facility. We received confirmation in 
April of this year that our planning application 
had been approved and we are now preparing 
the site in readiness for the build project. This 
investment will give us an industry leading 
asset and will more than double our current 
capacity as well as extending our capability  
to offer a broad range of added value fresh 
chicken products.

We also continue to invest heavily across our 
broader asset base to ensure that our facilities 
and operations remain fit for the future.

INVESTING IN OUR CORE BUSINESS
We continue to support our strategic retail 
partners in our core categories. Business 
secured under long term supply agreements 
enables us to focus on delivering high quality 
products and to drive category innovation 
which are both precursors to successfully 
growing our core business.

We processed record pig numbers through our 
three primary processing facilities with much 
of the output being transferred to our added 
value businesses for conversion into premium 
products for our customers. 

10

Cranswick plc  Annual Report & Accounts 2018

Our commitment to animal welfare was 
recognised by us retaining our Tier 1 ranking in 
the 2017 global Business Benchmark on Farm 
Animal Welfare (BBFAW). The BBFAW report 
recognised Cranswick as one of only five 
companies globally to have achieved the 
highest Tier 1 level.

INVESTING IN OUR PEOPLE
We have made further strong progress  
in developing and enhancing our talent 
programme. We need to ensure that we  
have the capability and depth of resource to 
support the growth and development of the 
business. We continue to invest heavily in our 
apprenticeship programme and now have over 
90 apprentices in roles across the Group. Our 
graduate programme continues to attract 
high calibre applicants. Our well-established 
training and development programmes have, 
this year, been augmented by establishing  
a mentoring programme to support career 
progression and personal development. Our 
people are our greatest asset and I would like 
to thank our highly skilled and committed 
colleagues for their enthusiasm and support  
in driving our business forward so successfully.

INVESTING IN OUR COMMUNITIES
As a large employer we recognise that we  
are a focal point for the communities in which 
our operations are based. In East Yorkshire, 
East Anglia and the other regions where our 
facilities are situated, we take a proactive 
approach to supporting local initiatives.  
In 2017 we were a City Partner to Hull, UK  
City of Culture. We also engage extensively 
with local schools and colleges by providing 
mentoring programmes, offering interview 
workshops and through raising awareness  
of the food industry.

Over the last 12 months we have strengthened 
our asset base, enhanced market positions and 
developed new customer relationships. We 
continue to make good progress against each of 
our strategic objectives and we are well placed 
to continue our successful development in the 
current financial year and over the longer term.

Adam Couch
Chief Executive

22 May 2018

OUR STRATEGIC PILLARS

HIGH QUALITY 
PRODUCTS

OPERATING 
EXCELLENCE

We produce high quality 
food, safely, in technically 
and legally compliant 
facilities.

Continued investment 
ensures that our factories 
are some of the most 
efficient food production 
facilities in the UK.

 Read more on pages 20 to 23.

 Read more on pages 24 to 27.

SALES GROWTH

SUSTAINABILITY

Our long-term sales 
growth strategy is to 
consolidate existing 
market positions, develop 
new products and 
channels, and grow our 
international operations 
and customer base. 
Organic growth initiatives 
are complemented by 
targeted acquisitions.

We invest heavily to secure 
our supply chains and 
provide career 
opportunities to our 
employees, and these 
investments provide 
confidence that we  
have a long-term 
sustainable business.

 Read more on pages 28 to 31.

 Read more on pages 32 to 37.

Cranswick plc  Annual Report & Accounts 2018

11 

Financial StatementsShareholder InformationCorporate GovernanceStrategic ReportBUSINESS MODEL

A RESPONSIBLE AND 
SUSTAINABLE APPROACH 
TO VALUE CREATION

CRANSWICK IS ONE OF THE LARGEST FOOD PRODUCERS IN THE UK. WE PRODUCE AND 
SUPPLY PREMIUM FOOD TO UK GROCERY RETAILERS, THE FOOD SERVICE SECTOR AND  
OTHER UK AND GLOBAL FOOD PRODUCERS. OUR BUSINESS MODEL IS UNDERPINNED  
BY OUR FOUR GUIDING PRINCIPLES OF QUALITY, VALUE, INNOVATION AND PEOPLE.

WHAT WE DO

WE FARM

WE PRODUCE

We own our own pig breeding and rearing 
operations, and a fully integrated chicken 
supply chain including a feed mill, hatchery 
and broiler farms.

From our mill to our four primary processing  
and eleven secondary processing facilities we 
develop innovative, great tasting food products  
to the highest standards of food safety whilst 
prioritising provenance.

WHAT MAKES US DIFFERENT

VERTICALLY INTEGRATED  
SUPPLY CHAINS

Supply chain security and integrity is a crucial 
component of our business model. Owning 
our own farms gives us full traceability from 
‘farm-to-fork’.

17%

WORLD CLASS MANUFACTURING 
FACILITIES

Our commitment to ongoing investment over 
many years is reflected in the quality of our 
production facilities, which are some of the best 
invested and most efficient in the UK food sector.

£59m

of the British pigs we process are from our 
own farms.

invested across our asset base during 
the year.

100%

of the chickens we process are from our 
own farms.

12

Cranswick plc  Annual Report & Accounts 2018

TECHNICAL EXCELLENCE

We have a strong track record of excellence  
in food science and food sector technology, 
supported by rolling programmes of external 
compliance audits and technical inspections.

13

number of BRC grade ‘A’ ratings during 
the year.

  
  
  
OUR BUSINESS MODEL IS SUPPORTED 
BY OUR STRATEGIC PILLARS

HIGH QUALITY 
PRODUCTS

OPERATING 
EXCELLENCE

SALES GROWTH

SUSTAINABILITY

 Read more on page 20 to 23.

 Read more on pages 24 to 27.

 Read more on pages 28 to 31.

 Read more on pages 32 to 37.

WE SUPPLY

HOW WE CREATE VALUE

We deliver great tasting, high quality 
food products with integrity to our 
customers through retail, food service 
and other channels.

Our track record of increasing sales and profits generates returns for our 
stakeholders and for ongoing reinvestment.

FOR OUR EMPLOYEES

Engagement
Training
Development opportunities

93

apprentices.

  Read more about our supply chain on pages 14 and 15.

INNOVATION

Our dedicated team of development chefs deliver 
innovative premium meal solutions for today’s  
modern consumer.

FOR OUR INVESTORS

Dividend growth
EPS accretion
Value creation

£18.2m

paid to Shareholders.

7.2%

of total revenue came from new product launches.

FOR OUR CUSTOMERS

SKILLED MANAGEMENT & WORKFORCE

We have stable, experienced and talented operational 
management teams supported by a skilled workforce.

Value for money
Provenance
Choice

824

new product launches.

>10,000

size of workforce.

FOR OUR COMMUNITIES

Support for local charities
Investment in local initiatives
Employment

75%

of our workforce live within a 10 
mile radius of their workplace.

Cranswick plc  Annual Report & Accounts 2018

13 

Financial StatementsShareholder InformationCorporate GovernanceStrategic Report  
OUR SUPPLY CHAIN MODEL

A FOCUSED APPROACH 
TO SUSTAINABILITY 
AND TRACEABILITY

OUR VERTICALLY INTEGRATED SUPPLY CHAINS ENSURE THAT WE CAN MAINTAIN 
THE PRODUCTION AND PROCESSING OF HIGH QUALITY, UK FARM-ASSURED PIGS 
AND CHICKENS TO MEET OUR CUSTOMERS’ NEEDS.

WE FARM

WE PRODUCE

CRANSWICK
OWNED 
BRITISH
FARMS

PIG
CONTRACTS
WITH OTHER 
 UK FARMS

FEED MILLING

EUROPEAN 
PIG MEAT
IMPORTS

14

Cranswick plc  Annual Report & Accounts 2018

CRANSWICK 
PRIMARY 
PROCESSING

OTHER HIGH 
QUALITY 
INGREDIENTS FROM 
SUSTAINABLE & 
TRUSTED SUPPLIERS

            Read more about our new 
sustainability initiative on  
pages 34 and 35

227

Supply chain audits carried  
out in the year

100%

Proportion of chickens processed 
travelling less than 25 miles  
from farms

RETAIL & WHOLESALE FRESH PORK & CHICKEN

COOKED
MEATS

SAUSAGES

BACON

FRESH PORK 
& CHICKEN

PORK
FURTHER
PROCESSING

OTHER
PRODUCT
CATEGORIES

WE SUPPLY

RETAIL

CONVENIENCE 
& ONLINE

FOOD SERVICE

FOOD-TO-GO

EXPORT

PREMIUM 
COOKED 
 POULTRY

CONTINENTAL
PRODUCTS

PASTRY

MANUFACTURING

Cranswick plc  Annual Report & Accounts 2018

15 

Financial StatementsShareholder InformationCorporate GovernanceStrategic Report            MARKET OVERVIEW

OUR
MARKETS

THE UK FOOD MARKET IS CONTINUOUSLY EVOLVING. OUR DIVERSE PRODUCT PORTFOLIO, 
WIDE RANGING CUSTOMER BASE AND EXCELLENT PRODUCT INNOVATION SKILLS ENSURE WE 
ARE ABLE TO RESPOND TO THESE CHANGES AND DELIVER GREAT TASTING, HIGH QUALITY 
PRODUCTS, WITH INTEGRITY, TO MEET OUR CUSTOMERS’ NEEDS.

RETAIL, CONVENIENCE AND ONLINE

TRENDS
•  Growth achieved by Big Four supermarkets, 
but their market share continues to fall 
•  Continued expansion of the discount 

retailers

•  Premium categories continue to perform 
strongly, but with premium retailers  
now under pressure from the Big Four 
supermarkets

•  Consumers are demanding quick, easy, 

healthy and tasty meal solutions

OPPORTUNITIES
•  Pork and poultry remain competitively 

priced proteins

•  Longer term contracts with agreed pricing 
structures to secure the supply chain and 
differentiate through specific pig genetics

•  Growing demand for poultry products
•  Consumers looking for inspiration from 

added-value ranges for convenience meals

RESPONSE
•  Continued focus on super-premium  

• 

and premium within our product range
Investment in UK pig herd to further  
secure supply chains

•  Crown Chicken investment to extend  
our presence in the poultry sector and 
maintain our fully integrated supply  
chain model

EATING OUT OF HOME

TRENDS
• 
‘Food-to-go’ sector continues to expand
•  Growth of ‘dining out’ occasions across 

breakfast, lunch and dinner

•  Focus on health and modern meal solutions

OPPORTUNITIES
•  Global food trends are driving a growing 

number of operators and formats
Increasing demand for innovative products
• 
•  Healthy, modern and quick meal solutions 

demanded by consumers

•  Developing products that appeal to health 
conscious convenience shoppers, including 
‘grab and go’ lunchtime products and 
modern ‘mid-week’ meal solutions

RESPONSE
• 

Investment in our poultry businesses  
is increasing our market share within  
the ‘food-to-go’ sector
Innovative product solutions delivered by 
our dedicated team of development chefs, 
including ‘Slow Cook’ and ‘Sous Vide’ ranges
•  Growing range of healthy eating and ‘food-

• 

to-go’ options within our categories

EXPORT

TRENDS
•  Strong demand for pork products from  

OPPORTUNITIES
•  Favourable exchange rates making  

Far East and European markets

exports more competitive

•  Continued price premium on UK products
•  Demand/supply imbalance across 

•  Higher welfare UK product is a key 

differentiator

RESPONSE
•  Developing direct relationships in China
• 

Investment in Ballymena to drive further 
export growth, including Chinese approval

•  Approval received by our Hull facility to 

developed markets

•  Maximising the value of cuts through 

export more products into China

global markets

16

Cranswick plc  Annual Report & Accounts 2018

 “Food safety is the most 
important priority for Chinese 
consumers buying meat,  
ahead of price and quality.”

Source: AHDB.

Fresh and chilled expenditure change yoy %

15.9

13.4

  2017
  2018

3.5

1.5

1.9

-1.1

3.7

1.3

Discount 
retailers

Total
market

Big Four
supermarkets

Premium
retailers

Source: Kantar Worldpanel, 52 w/e 26 March 2017 and 27 March 2018.

35%

growth forecast of ’food-to-go’ 
market between 2017 and 2022
Source: IGD.

61%

of Chinese consumers would pay  
a premium for British food
Source: AHDB.

Cranswick plc  Annual Report & Accounts 2018

17 

Financial StatementsShareholder InformationCorporate GovernanceStrategic ReportSTRATEGY AND KPIs

OUR STRATEGIC 
PROGRESS

STRATEGIC PILLARS

PROGRESS & FUTURE PLANS

KEY PERFORMANCE INDICATORS

Our facilities continue to undergo exacting technical audits 
carried out by independent bodies, customers, government 
authorities and our own compliance teams.

NUMBER OF BRC GRADE As
(-13.3%)

  HIGH QUALITY 
  PRODUCTS

We have also increased the number of supply chain audits 
carried out by our technical teams to assure the safety, 
traceability, quality and provenance of our raw materials.

14

15

13

We are working closely with our customers to develop 
innovative premium food products to meet the rapidly 
changing demands of the UK consumer.

We are one of only 5 food companies globally to be awarded 
a Tier 1 rating in the Business Benchmark on Farm Animal 
Welfare (BBFAW) 2017 report. 

The number of Grade A 
ratings awarded during  
the year by the British Retail 
Consortium (BRC) against 
Global Standards for Food 
Safety has decreased 
following the closure of our 
Kingston operations and the 
downgrading of one site to 
Grade B.

 Read more on pages 22 and 23.

2016

2017

2018

During the year we invested £59 million in our infrastructure to 
support future growth, add capability and increase efficiency.

ADJUSTED OPERATING MARGIN (%)
(+22 bps)

  OPERATING 
  EXCELLENCE

We have boosted our apprenticeship and graduate 
recruitment schemes and have funded extensive training and 
development programmes at all levels across the business.

We have received planning permission to build a new state- 
of-the-art poultry primary processing facility in Eye, Suffolk, 
which is scheduled for completion in late 2019. This will double 
our existing capacity. 

 Read more on pages 26 and 27.

  SALES 
  GROWTH

Like-for-like revenue was 12.7 per cent higher than prior  
year, with corresponding volumes up 7.7 per cent as higher 
year-on-year prices in the first half of the year more than 
offset falling prices in the second half.

Total export sales were 30.2 per cent higher than prior year, 
reflecting strong demand from the US and Europe and 
increased output from the Group’s pork primary processing 
facilities.

6.4

6.1

6.3

Adjusted operating margin 
increased by 22 basis points 
to 6.3 per cent reflecting 
operational efficiencies and 
volume growth more than 
offsetting raw material 
price inflation.

2016

2017

2018

LIKE-FOR-LIKE REVENUE GROWTH (%)
(+12.7%)

12.7

12.7

  SUSTAINABILITY

The approvals received during the year both to export product 
to China from our Ballymena facility and to export additional 
product from our Hull facility create the potential to drive 
further export revenue growth. 

4.7

 Read more on pages 30 and 31.

2016

2017

2018

Revenue growth reflects 
significant business wins 
driving strong like-for-like 
volume growth of 7.7 per 
cent.

During the year we announced the launch of ‘Second 
Nature’, our Group-wide sustainability initiative. This  
new project contains several major environmental and 
community pledges.

We are investing £4 million in our Wayland farming business 
to increase breeding and finishing capacity of premium pigs, 
which will secure our supply chain.

We also plan to invest heavily to upscale our agricultural 
operations to maintain our fully integrated poultry supply 
chain model. 

 Read more on pages 34 to 37.

RELATIVE CARBON FOOTPRINT 
– TONNES OF CO2e PER TONNE SALES
(-13.9%)

0.219

0.202

0.174

Strong production 
efficiencies continue to  
drive a reduction in our 
carbon footprint.

2016

2017

2018

18

Cranswick plc  Annual Report & Accounts 2018

RISKS

Food scares and 

product contamination

Disease and infection 

within livestock

Disruption to  

Group operations

Interest rate, currency, 

liquidity and credit risk

IT systems and  

cyber security 

Consumer demand

Reliance on key 

customers and exports

Competitor activity

Growth and change

Recruitment and 

retention of workforce

Pig meat – availability 

and price

Health & Safety

 
 
 
 
STRATEGIC PILLARS

PROGRESS & FUTURE PLANS

KEY PERFORMANCE INDICATORS

Our facilities continue to undergo exacting technical audits 

carried out by independent bodies, customers, government 

authorities and our own compliance teams.

  HIGH QUALITY 

  PRODUCTS

We have also increased the number of supply chain audits 

carried out by our technical teams to assure the safety, 

traceability, quality and provenance of our raw materials.

  OPERATING 

  EXCELLENCE

  SALES 

  GROWTH

We are working closely with our customers to develop 

innovative premium food products to meet the rapidly 

changing demands of the UK consumer.

We are one of only 5 food companies globally to be awarded 

a Tier 1 rating in the Business Benchmark on Farm Animal 

Welfare (BBFAW) 2017 report. 

 Read more on pages 22 and 23.

During the year we invested £59 million in our infrastructure to 

support future growth, add capability and increase efficiency.

We have boosted our apprenticeship and graduate 

recruitment schemes and have funded extensive training and 

development programmes at all levels across the business.

We have received planning permission to build a new state- 

of-the-art poultry primary processing facility in Eye, Suffolk, 

which is scheduled for completion in late 2019. This will double 

our existing capacity. 

 Read more on pages 26 and 27.

Like-for-like revenue was 12.7 per cent higher than prior  

year, with corresponding volumes up 7.7 per cent as higher 

year-on-year prices in the first half of the year more than 

offset falling prices in the second half.

Total export sales were 30.2 per cent higher than prior year, 

reflecting strong demand from the US and Europe and 

increased output from the Group’s pork primary processing 

facilities.

The approvals received during the year both to export product 

to China from our Ballymena facility and to export additional 

product from our Hull facility create the potential to drive 

further export revenue growth. 

 Read more on pages 30 and 31.

During the year we announced the launch of ‘Second 

Nature’, our Group-wide sustainability initiative. This  

new project contains several major environmental and 

We are investing £4 million in our Wayland farming business 

to increase breeding and finishing capacity of premium pigs, 

which will secure our supply chain.

We also plan to invest heavily to upscale our agricultural 

operations to maintain our fully integrated poultry supply 

chain model. 

 Read more on pages 34 to 37.

  SUSTAINABILITY

community pledges.

NUMBER OF SUPPLIER AUDITS
(-1.3%)

COMPLAINTS PER MILLION UNITS SOLD
(-5.3%)

230

227

191

24

19

18

Our focus on supply chain 
integrity has continued in 
the current year with a 
similar number of supply 
chain audits carried out by 
the Cranswick Technical 
Services team.

Our long-term 
commitment to quality  
has resulted in a further 
reduction in the number  
of customer complaints  
in the current year.

2016

2017

2018

2016

2017

2018

FREE CASH FLOW (£’M)
(+54.3%)

111.7

83.4

72.4

RETURN ON CAPITAL EMPLOYED* (%)
(+133 bps)

Higher operating profit 
and strong working  
capital management  
have driven an increase  
in free cash flow.

18.2

19.0

20.3

Return on capital employed 
improved as we continued 
to see the benefit of the 
ongoing investment in  
our asset base to provide 
additional capacity and 
drive efficiencies.

2016

2017

2018

2016

2017

2018

*   Adjusted operating profit divided by the sum of average opening and 

closing net assets, net (debt)/funds, pension liabilities and deferred tax.

NON-EU EXPORT SALES GROWTH (%)
(+2.4%)

SALES FROM NEW PRODUCTS (%)
(7.2% of total Group revenue)

37.5

22.1

Non-EU export sales, 
including sales made to 
non-EU markets through 
UK-based meat trading 
agents, have continued  
to grow despite increased 
local supply in Far Eastern 
markets and global 
competition driving  
lower prices.

2.4

11.5

6.1

7.2

Our ongoing commitment 
to innovation to support 
strong relationships with our 
major retail customers saw 
sales from new products 
during their first six months 
following launch account for 
over £106 million of revenue 
in the current year.

2016

2017

2018

2016

2017

2018

WASTE TO LANDFILL – TONNES
(-22.1%)

RIDDOR ACCIDENTS PER 100 EMPLOYEES
(+55.6%)

639

222

173

Landfill diversion remains  
a core priority. We still carry 
a small landfill burden due 
to our more rural farm 
locations, but this continues 
to be challenged.

0.98

0.66

0.63

The accident rate reportable 
to the Health & Safety 
Executive rose at the start  
of the year but the 
implementation of a new 
and enhanced five year 
Health & Safety strategy 
during the year saw the rate 
fall in the final quarter.

2016

2017

2018

2016

2017

2018

  Read more on our  
Principal Risks and  
Uncertainties on  
pages 44 and 45.

RISKS

Food scares and 
product contamination

Disease and infection 
within livestock

Disruption to  
Group operations

Interest rate, currency, 
liquidity and credit risk

IT systems and  
cyber security 

Consumer demand

Reliance on key 
customers and exports

Competitor activity

Growth and change

Recruitment and 
retention of workforce

Pig meat – availability 
and price

Health & Safety

Cranswick plc  Annual Report & Accounts 2018

19 

Financial StatementsShareholder InformationCorporate GovernanceStrategic Report 
 
 
 
STRATEGY IN ACTION

High Quality Products

20

Cranswick plc  Annual Report & Accounts 2018

OUR REPUTATION FOR 
DELIVERING OUTSTANDING 
QUALITY PRODUCTS MAKES US  
A SUPPLIER OF CHOICE FOR OUR 
CUSTOMERS. WE CONTINUALLY 
DEVELOP AND ENHANCE OUR 
RECIPES AND INGREDIENTS TO 
PROVIDE EXCEPTIONAL FOOD  
TO THE CONSUMER.

During the year we launched a new range  
of premium pork with one of our major  
retail customers, delivering a significant 
improvement in taste and texture. A cross 
functional team reviewed all the potential 
areas where quality improvements could be 
delivered. This started with the breed and 
genetics of the pigs, and included a review  
of feed and farming methods. We also 
introduced a new production process in our 
primary processing facility to improve the 
succulence of the meat.

Once product development was complete,  
our in-house team of chefs focused on creating 
clear and simple cooking instructions to ensure 
that consumers can replicate the same great 
tasting food at home. The result is a range of 
premium pork that consistently delivers on taste 
and texture.

13

Number of BRC grade ‘A‘ ratings 
during the year

227

Number of supplier audits during 
the year

Cranswick plc  Annual Report & Accounts 2018

21 

Financial StatementsShareholder InformationCorporate GovernanceStrategic ReportSTRATEGY IN ACTION CONTINUED

HIGH QUALITY 
PRODUCTS

THE SUCCESS OF OUR BUSINESS REFLECTS OUR ONGOING COMMITMENT 
TO PRODUCT QUALITY AND INNOVATION, TECHNICAL INTEGRITY, 
COMPLIANCE, FOOD SAFETY AND ANIMAL WELFARE.

The combination of our people, facilities, policies 
and customer focus enables us to remain the 
key supplier and ‘category champion’ to our 
strategic partners. For many of our core 
customers we are a preferred partner on 
technical initiatives and projects.

PRODUCT QUALITY AND INNOVATION
Our clear strategic focus on premium and 
super-premium product categories continues 
to underpin the success of the business.  
By working closely with our customers we 
develop premium products to meet the 
changing demands of the UK consumer.

Consumer trends and food innovation 
opportunities from all over the world are 
sourced and developed by our dedicated 
teams. Constantly researching and testing 
new recipes and ideas allows us to deliver 
exciting new food concepts to our customers 
with enhanced flavour and improved  
eating quality. 

 Read more on page 21.

ENSURING TECHNICAL COMPLIANCE
Our facilities undergo exacting technical 
audits carried out by independent auditing 
bodies, customers, government authorities 
and our own technical compliance teams. 
During the year we hosted 404 separate 
external compliance audits and associated 
technical inspections, many of which were 
unannounced, and we are pleased to report 
that over 95 per cent of those audits were 
completed to the full satisfaction of our 
customers and other business stakeholders.  
All non-conformances have been closed  
out through corrective actions within  
agreed timescales.

We have elected to have our BRC Food Safety 
audits carried out unannounced and currently 
of our 14 manufacturing sites 6 have achieved 
AA*, 6 have achieved A*, 1 has achieved AA and 
1 site has achieved B*. In addition, all our fresh 
meat processing sites are participants of the 
BRC Voluntary Meat Module which provides 
additional assurance on meat traceability  
and supply chain management.

22

Cranswick plc  Annual Report & Accounts 2018

All our British pork products fully comply with 
the Red Tractor Assurance Scheme and the 
British Meat Processors Association (BMPA) 
Pork and Pork Meat Product standards. This 
compliance gives consumers the confidence 
that our products are produced within an 
assured supply chain to recognised best 
practice standards and are traceable all the 
way back to British Red Tractor assured farms.

suppliers are clearly laid out in our Technical 
Conditions of Supply and our audit frequency 
is based on risk assessment, supply chain 
threat analysis, horizon scanning for known  
or emerging risks and previous supply record. 
In the last twelve months we carried out 227 
supply chain audits to assure the safety, 
traceability, quality and provenance of the  
raw materials we use within our business.

Compliance integrity is challenged by third 
party announced and unannounced audits 
which incorporate traceability, mass balance 
and isotope provenance testing to confirm 
origin. We also produce organic products that 
are subject to an in-depth annual traceability 
review carried out by independent auditors 
working on behalf of The Soil Association 
which is our preferred organic assurance 
partner.

In the year under review our Group 
Compliance team completed 716 separate 
internal compliance audits against the BRC 
standard, retailer policy, Hazard and Critical 
Control Point (HACCP), hygiene inspections, 
and ethical standards. This compliance 
programme not only identifies non-
compliance but also proactively highlights 
best practice and allows shared learnings 
across the Group. This is a fundamental 
building block of the continuous improvement 
programme and food safety culture that 
underpins our robust technical and ethical 
performance.

SUPPLY CHAIN INTEGRITY  
AND TRACEABILITY
Ensuring responsible purchasing
We are committed to ensuring the integrity 
and traceability of raw materials, including  
the meat, ingredients and packaging we use 
in the manufacture of our products. 775 raw 
material suppliers and 5,558 products and 
associated specifications are approved and 
controlled centrally by our Group Technical 
Services (GTS) team. Suppliers are approved 
either by an independent third party audit, 
such as the BRC Global Standard for Food 
Safety, or by audits carried out by members  
of our GTS team. Our expectations of our 

In recent months the meat industry has  
come under increasing scrutiny, highlighted  
by the well documented issues at a number of 
UK meat processing companies. A common 
theme has been the alleged mislabelling and 
date coding of meat. We have fully reviewed 
our labelling and date coding protocols. 
Alongside this, our policy of transparent open 
book relationships with our customers, audit 
bodies and the FSA, and our commitment to 
food safety, provenance and integrity, gives  
us confidence in our standards and the way 
we run our business.

Maintaining the highest ethical standards
We monitor ethical standards with our sites 
undergoing unannounced SEDEX (Supplier 
Ethical Data Exchange) Members Ethical Trade 
Audits (SMETA) every other year supported  
by our own ethical verification audits. We  
are AB (buyer/supplier) members of SEDEX 
and currently 97 per cent of our suppliers are 
registered with SEDEX so their ethical data  
is visible to us, enabling us to drive ethical 
standards within our supply chain.

We take a leadership role within the wider 
industry with our Gourmet Products Technical 
Controller being an active member of the 
BMPA Council and Chair of the technical 
committee responsible for the development  
of the BMPA Pork Schemes which are the 
assurance, traceability and product quality 
standards that sit behind the Red Tractor logo 
displayed on pork and pork meat products. 
Our Group Technical Compliance Controller 
represents the BMPA on the BRC working 
group responsible for the development of  
the BRC Global Food Standard.

We have built excellent relationships with  
a number of key research providers and were 
invited by Professor Chris Elliott, Director  
of the Institute of Global Food Security,  
to be one of a select number of industry 
partners to participate in the EU-China-Safe 
collaboration. This project will mobilise 
resources in Europe and China to develop a 
cohesive partnership that will deliver a shared 
vision for food safety and authenticity and 
work towards ‘mutual recognition’. Comprising 
16 participants from the EU and 17 from  
China, EU-China-Safe supports key research 
organisations working together to develop and 
jointly implement major advances in improving 
food safety and combating food fraud in the 
two trading blocks.

Animal welfare
Many of the pigs supplied to us are reared  
to higher welfare standards associated with 
outdoor bred or outdoor reared production 
methods. Approximately 30 per cent of those 
pigs processed by our Hull primary processing 
facility and 70 per cent at our Norfolk facility 
are reared to the exacting requirements of  
the RSPCA Freedom Foods welfare standard. 
The balance of pigs processed are reared 
indoors in full compliance with the Red 
Tractor/BMPA Quality Assured Pork (BQAP) 
welfare standards. All of our chickens are 
reared indoors in full compliance with the  
Red Tractor welfare standards.

The 2017 Business Benchmark on Farm Animal 
Welfare (BBFAW) report provides an account 
of how animal welfare is being managed by 
leading food companies around the world.  
The development of the Benchmark is funded 
by Compassion in World Farming and World 
Animal Protection and is a global measure  
of food businesses’ commitment to animal 
welfare. Now in its fourth year, the benchmark 
has continued to evolve and challenge the 
industry’s commitment to animal welfare.  
We are therefore proud to be one of only five 
companies worldwide to have maintained  
the highest Tier 1 status, which endorses  
our commitment to animal welfare. More 
information can be found on the website: 
www.bbfaw.com.

Performance measures

Complaints per million units sold
Number of direct suppliers linked to SEDEX
Benchmark on Farm Animal Welfare

2015/16

24
294
Tier 2

2016/17

19
407
Tier 1

2017/18

18
480
Tier 1

During the year, Crown’s Weybread poultry 
site processed an average of 500,000 birds  
per week. The site is a key supplier of chicken 
to our Hull cooked poultry site and third  
party retail and wholesale customers. Animal 
transportation times from farm to processing 
facility are minimised, with all broiler farms 
within 25 miles of the processing facility.  
All of the chickens we process come from  
our own Red Tractor approved farms.

The map below provides an overview 
of farm locations and distances travelled 
by pigs and chickens from those farms 
to our processing sites:

During the year, our Hull and Norfolk primary 
processing sites collectively processed an 
average of 49,000 pigs per week. In addition, 
our Ballymena site has processed 10,000  
pigs per week, a 25 per cent increase since 
acquisition. These facilities are principal 
suppliers of pork to a number of our further 
processing businesses as well as third party 
food manufacturers.

All three sites are strategically placed in three 
of the UK’s largest pig breeding and rearing 
regions. Close supply chain proximity ensures 
that animal transportation times from farm to 
processing facility are minimised with resulting 
welfare and food mile reduction benefits.

Our agricultural team is working with several 
retailer specific pig producer groups on rearing 
systems, breed development, welfare, 
sustainability, environmental and ethical 
standards. Projects included:
•  collaborating with Bishop Burton 
Agricultural College on animal  
behaviour and welfare;

•  researching links between animal  
feed and pork eating quality; and
•  developing industry best practice  
guidance on the use of antibiotics.

Preston, near Hull
35% within 25 miles
55% within 40 miles
66% within 50 miles
73% within 60 miles

Norfolk
46% within 25 miles
86% within 40 miles
90% within 50 miles
95% within 60 miles

Ballymena
19% within 25 miles
43% within 40 miles
51% within 50 miles
76% within 60 miles

Weybread
100% within 25 miles

Cranswick plc  Annual Report & Accounts 2018

23 

Financial StatementsShareholder InformationCorporate GovernanceStrategic ReportSTRATEGY IN ACTION CONTINUED

OUR COMMITMENT TO OPERATING 
EXCELLENCE IS UNDERPINNED BY 
OUR CONTINUED LONG-TERM 
INVESTMENT IN OUR 
INFRASTRUCTURE, OUR 
PRODUCTION PROCESSES  
AND OUR PEOPLE.

Our Continental Foods business has grown 
substantially over recent years, sourcing new 
products from premium suppliers across the 
globe that deliver on taste and provide exciting 
new eating experiences. We also produce  
British premium cured meats, prepared in  
the traditional artisan way using the finest 
ingredients, under both the Woodall’s brand 
and retail customer own label. This success, 
together with a growing market for convenient 
meal solutions with inspiring tastes, has 
resulted in our two Manchester facilities 
operating at full capacity.

To support future growth we have invested  
£28 million in a new purpose-built facility  
based in Bury, Lancashire. This will consolidate 
production from the two existing sites, increase 
current capacity by approximately 70 per cent 
and will add new capability and drive efficiency 
improvements on existing product ranges.  
The new facility will be fully operational by 
summer 2018.

£59m

Total capital investment during the year

20.3%

Return on capital employed

24

Cranswick plc  Annual Report & Accounts 2018

Operating Excellence

Cranswick plc  Annual Report & Accounts 2018

25 

Financial StatementsShareholder InformationCorporate GovernanceStrategic ReportSTRATEGY IN ACTION CONTINUED

OPERATING 
EXCELLENCE

INVESTMENT IN OUR INFRASTRUCTURE, OUR PRODUCTION PROCESSES 
AND OUR PEOPLE CONTINUES TO DRIVE THE LONG-TERM SUCCESS OF 
OUR BUSINESS.

INVESTING IN OUR ASSET BASE
We have invested a record £59 million across 
our asset base during the year to support 
long-term growth, introduce new capabilities 
and drive further operating efficiency gains. 
Our production facilities have benefitted from 
this commitment to ongoing investment over 
many years and they are some of the most 
efficient and well invested in the sectors in 
which we operate.

Investment ensures that we have sufficient 
capacity headroom to meet our growth 
aspirations, we provide facilities which  
meet our customers’ exacting specifications 
and that we provide a safe and secure 
environment for our workforce.

Expenditure in the year, whilst focused on  
our Continental Foods business, was spread 
across our production facilities as we continue 
to successfully grow and develop. We have 
now invested in excess of £270 million in our 
infrastructure over the last eight years. For 
further information about capital projects 
delivered during the year, see the Operating 
and Financial Review on pages 38 to 40.

DEVELOPING OUR PEOPLE
We are committed to inspiring and developing 
a multi-skilled and motivated workforce.  
Our Human Resources (HR) strategy is 
embedded in our Sustainability policy and 
overall strategic plan and underpins our vision 

and purpose. The HR strategy includes 
sustainability initiatives to attract and retain 
talented individuals with the necessary skills  
to deliver our long-term business goals and 
objectives. We encourage our employees  
to express their views via Works Councils  
or through Union membership. Employees 
have a worker representative, who may be  
a union representative, to air their views on 
internal committees. We want our employees 
to feel valued and we see them as critical 
stakeholders in our business. We have a 
training and development strategy to deliver 
workforce capabilities, skills and competencies 
through apprenticeship and graduate 
development schemes, a mentoring 
programme and management training 
courses. Succession planning is proactively 
managed and employees are offered career 
opportunities which support staff retention 
and ultimately a sustainable and stable 
business.

Attracting and managing talent
Apprenticeships
Following the introduction of the new 
Apprenticeship Levy, we now have over  
90 apprentices across several disciplines,  
with a particularly strong focus on Butchery 
and Engineering. The programme enables 
apprentices to gain cross-functional skills 
which are positively recognised across the 
industry. We are working closely with local 
colleges and universities both to promote 

opportunities within our business and to 
support our apprentices’ ongoing education 
needs. With college leavers looking for 
alternative routes into education we will 
harness this trend by further developing  
our apprenticeship programmes to attract 
and retain the best students to support our 
long-term succession planning. Further details 
can be found on page 8.

Graduate development
Our graduate recruitment scheme continues 
to be highly effective, with graduates placed 
across even more Group locations this year. 
We attended 14 university recruitment fairs 
across the UK, and positive responses to  
our programme over recent years mean we 
continue to attract exceptional applicants. 
Over the last four years we have recruited  
27 graduates, finding permanent roles for 13, 
whilst 9 remain on the programme.

Mentoring
This year we have established a mentoring 
programme to support the career progression 
of some of our key people. We have trained  
18 mentors to assist colleagues in high quality 
decision making by acting as a confidential 
sounding board, providing support in working 
through crucial and often difficult and 
complex decisions. We see mentoring as 
another important component of our talent 
support and succession planning initiatives.

Our new Continental Foods facility in Bury, Lancashire.

26

Cranswick plc  Annual Report & Accounts 2018

Learning and development
We continue to focus on our appraisal  
process and development plans to ensure  
that we have the necessary skill sets in place 
to facilitate future succession planning. This 
process feeds into development dashboards 
across the business, which are used to identify 
learning and succession gaps and how these 
will be filled in the future.

In 2017 we trained 275 colleagues in soft  
skills or management development either 
through Group-wide learning programmes  
or site level programmes specifically targeting 
key requirements for local teams and 
managers of the future. We also continue  
to use personal coaching to support the 
targeted development needs of our middle 
and senior management colleagues, and 
executive coaching to support our Directors  
in developing their existing skills. We will be 
running two further programmes in 2018 to 
support middle and senior managers as we 
continue to build our leadership skills base. 

Providing appropriate training to all employees 
is vital for the successful delivery of our Group 
Health & Safety standards. All new employees 
undertake a Health & Safety induction course 
including fire safety, manual handling, task 
and machinery training in their working 
environment. We also provide ongoing Health 
& Safety training throughout employment.  
All our employees and agency staff are task 
trained to safe working procedures for any 
equipment or task they work on. We have 
suitable systems for communicating Health  
& Safety training for our non-English speaking 
workforce. 

An integrated and diverse workforce 
Encouraging the principles of equality and 
diversity underpins our successful and inclusive 
business culture. All employment decisions, 
including recruitment and internal promotions, 
are based on merit, qualification and abilities, 
and are not influenced or affected by race, 
colour, nationality, religion or belief, sex, 
marital status or civil partnership, family 
status, pregnancy or maternity, sexual 
orientation, gender reassignment, disability or 
age. We have recruited over 2,000 individuals 
over the last year and we will continue  
to develop our business model to recruit  
more permanent employees as part of  
our commitment to ensuring stability for all 
our workforce regardless of nationality. We 
currently employ more than 10,400 staff  
of whom more than 6,800 are permanent 
workers, encompassing over 50 nationalities. 

We recognise the benefits of diversity and our 
diversity policy provides equality and fairness. 
There are no differences in the pay structure 
for males and females performing the same  
or similar roles. Our 2017 Gender Pay Gap 
report can be found on the Group’s website:  
www.cranswick.plc.uk 

We are committed to ensuring that modern 
slavery or human trafficking are excluded 
from our supply chains and our business. Our 
anti-slavery policy reflects our commitment  
to acting ethically and with integrity in all our 
business relationships and to implementing 
and enforcing effective systems and controls 
to ensure slavery and human trafficking do 
not take place throughout our supply chains. 
Further details can be found on the Group’s 
website: www.cranswick.plc.uk.

We conduct business in an open and honest 
way, without the use of corrupt practices or 
acts of bribery. We expect all our customers, 
suppliers and business associates to support 
this policy. This code of conduct is reflected  
in our anti-bribery policy which all employees 
are made aware of and commit to when 
joining the Group. The policy sets out clear 
requirements and procedures on matters such 
as giving and receiving gifts and hospitality, 
and periodic training is undertaken to reinforce 
this. Employees are encouraged to report any 
concerns directly to management or through 
an independent whistleblowing line. 

Further details of our diversity policy are  
shown in the Nomination Committee report 
on pages 63 to 65.

Keeping our people safe and healthy
We strive as a business to comply with all 
applicable Health & Safety standards and 
regulations, and adopt industry best practice 
across all our sites. Our Group Health & Safety 
team implements and monitors new initiatives 
to maintain excellent standards. The Board 
reviews quarterly accident and claims 
statistics and management review monthly 
accident statistics using an industry leading 
web-based recording system which allows 
analysis of each accident and monitors control 
measures introduced to prevent recurrence. 
The system includes a tracker to ensure all 
required actions are completed within the 
specified time period.

Our Group Health & Safety team is led by  
the Group Health & Safety Manager with  
the assistance of two Group Health & Safety 
Coordinators who work under the guidance  
of our Group Compliance Controller. All our 
sites have a dedicated Health & Safety 
Manager to provide the highest standards of 
Health & Safety management. All our Health 
& Safety Managers and Coordinators hold the 
appropriate National Examination Board in 
Occupational Safety and Health (NEBOSH) 
qualification. We are also providing our 
management team with Health & Safety 
training from the Institute of Safety and 
Health (IOSH).

During the year we have developed a five-year 
strategy for Health & Safety which gives us  
a platform to continue to manage Health & 
Safety proactively and ensure our standards of 
excellence in compliance are maintained across 
all sites as well as controlling new and emerging 
risks to a reasonably practicable level.

With the increasing complexity of equipment 
and legislation surrounding its design and use, 
our engineering teams have been trained in 
machinery safety and any new machinery will 
not be used unless it complies with the latest 
Certificate of Conformity (CEE) regulations 
and has undertaken an assessment in line  
with the Provision & Use of Work Equipment 
Regulations (PUWER).

Annual internal Health & Safety audits are 
carried out to measure the Health & Safety 
standards at each of our sites to confirm they 
achieve the required standard and provide an 
action plan for the following twelve months. 
During the year we continued to develop 
Health & Safety standards across our business. 
The safety of employees is key and we are 
continuing to investigate new behavioural 
safety programmes which will further improve 
the culture of our business.

Our plan is to ensure all our sites are accredited 
to the ISO45001 Health & Safety Management 
Systems by 2020.

The Reporting of Injuries, Diseases and 
Dangerous Occurrences Regulations 
(RIDDORS) rate was higher than the previous 
year. The RIDDORS incident ratio (accident 
against number of employees) increased by 56 
per cent compared to 2017. The total number 
of recorded accidents per 100 employees in 
2018 was 13 per cent higher than in 2017.

The increase in accident rates at the start of 
the financial year has driven additional focus 
and we have seen these rates falling back in 
the last quarter.

Accidents per 100 Employees

6.7

6.7

7.6

0.66

0.63

0.98

2016

2017

2018

  Total
  RIDDORS

Cranswick plc  Annual Report & Accounts 2018

27 

Financial StatementsShareholder InformationCorporate GovernanceStrategic ReportSTRATEGY IN ACTION CONTINUED

Sales Growth

28

Cranswick plc  Annual Report & Accounts 2018

OUR LONG-TERM GROWTH 
STRATEGY IS TO CONSOLIDATE 
EXISTING MARKET POSITIONS, 
DEVELOP NEW PRODUCTS AND 
CHANNELS IN OUR CORE UK 
MARKET AND GROW OUR 
INTERNATIONAL OPERATIONS 
AND CUSTOMER BASE.

In 2014 we entered the UK poultry sector  
with the acquisition of our Cooked Poultry 
business in Hull. This was followed in 2016 by 
the acquisition of Crown Chicken, which is 
based in East Anglia. This provided us with a 
fully integrated poultry supply chain model, 
and aligned with our strategic objective  
of diversification into the rapidly growing 
poultry market.

Recent consumer trends for healthier and more 
convenient meals have driven sustained growth 
in the poultry market, with chicken seen as a 
versatile protein that is also competitively 
priced. We are developing innovative, great 
tasting poultry products with a focus on 
premium ’Ready to Cook‘ and added 
value chicken.

We have made significant investment in  
our Cooked Poultry facility since acquisition, 
which has led to the successful launch of 
contracts with two of the Group’s principal 
retail customers during the year. We have  
now committed to building a new world class 
poultry primary processing facility in Eye, 
Suffolk, which is scheduled for completion in 
late 2019. This will double our existing primary 
processing capacity with further room for 
expansion. We also plan to upscale our farming, 
feed mill and hatchery operations to maintain 
our fully integrated supply chain model.

824

new products launched during 
the year

7.2%

of total revenue from new products

Cranswick plc  Annual Report & Accounts 2018

29 

Financial StatementsShareholder InformationCorporate GovernanceStrategic ReportSTRATEGY IN ACTION CONTINUED
STRATEGY IN ACTION

SALES 
GROWTH

OUR LONG-TERM GROWTH STRATEGY IS TO CONSOLIDATE EXISTING MARKET 
POSITIONS, DEVELOP NEW PRODUCTS AND CHANNELS IN OUR CORE UK 
MARKET AND GROW OUR INTERNATIONAL OPERATIONS AND CUSTOMER BASE.

DRIVING THE CORE

EXPANDING OUR OFFER

SEEKING NEW OPPORTUNITIES

DELIVERING ON OUR GROWTH STRATEGY
By establishing meaningful and long-lasting 
relationships with our customers and focusing 
primarily on the growing premium end of the markets 
in which we operate, we have made good progress  
on delivering our growth strategy during the year.

CONSOLIDATION OF EXISTING MARKET POSITIONS
Our retail customers account for over 70 per cent of our revenues and we 
continue to gain market share. Provenance, food quality and animal welfare 
have become increasingly important for our customers and consumers in 
recent years, and our strong reputation and ongoing commitment in these 
areas continues to drive growth.

Outstanding product quality and customer service 
levels combined with a drive to innovate has 
underpinned this growth.

For many years we have invested heavily in our infrastructure and this year  
we spent a record £59 million across our asset base to support future growth. 
This expenditure ensures that our facilities remain some of the most efficient 
and safe in the UK food manufacturing sector and, along with continued 
investment in our vertically integrated supply chains, underpins our core 
category growth strategy and supports the development of sustainable 
long-term contracts with our key retail customers.

Our focus on developing innovative, premium products which remain  
relevant to our customers and consumers enables us to sustain meaningful 
top-line growth.

DEVELOPING NEW PRODUCTS AND CHANNELS

We have diversified our product range and customer base in recent years by 

entering the fast growing premium fresh and cooked poultry market.

The acquisition of the premium cooked poultry business, Benson Park, in 2014 

followed by our acquisition of the fresh poultry business, Crown Chicken, in 2016, 

means we can now offer our customers a fully integrated British chicken supply 

chain for both fresh and cooked products.

We have now secured listings for premium cooked poultry, sourced from our 

own internal supply chain, with two of our principal retail customers. Our fully 

integrated supply chain from feed mill, to hatchery, through our own farms 

and processing facilities to our customers offers a clear point of difference.

We have expanded our range of products for the rapidly developing ‘Ready to 

Cook’ and convenience market, with continued investment in ‘Sous Vide’ cooking 

technology across our Convenience business.

GROWING OUR INTERNATIONAL 

OPERATIONS AND CUSTOMER BASE

We have made further progress during the year  

in developing our export trade. China, the world’s 

largest pork producer and consumer, remains our 

most important market, and during the year we 

received approval to export product from our 

Ballymena facility directly into China. We also 

received Chinese approval to export further  

products from our Hull facility.

We also supply baby back ribs from our Hull facility, 

which is United States Department of Agriculture 

(USDA) approved, into the US market. 

We have developed new export markets for our 

premium outdoor bred pork products, including 

Australia and Japan.

PERFORMANCE DURING THE YEAR
We delivered like-for-like revenue growth of 12.7 per 
cent reflecting strong progress in our core markets.

We secured new premium cooked poultry business  
with two of our Group’s principal retail customers.

Sales to European markets grew strongly, and reflected 
increased volumes and higher prices resulting from 
favourable Sterling : Euro exchange rates.

FUTURE OPPORTUNITIES
We will explore further growth opportunities by: 
continuing to leverage our strong customer 
relationships; identifying new routes to market; 
developing new products; expanding into adjacent 
tiers in our existing category portfolio; and 
broadening our reach in international markets.

30

Cranswick plc  Annual Report & Accounts 2018

We made further progress during the year in consolidating our existing market 
positions by securing new business with our key retail customers. This business 
was spread across our product categories, and included volume growth at 
Ballymena following the completion of the butchery hall extension which 
increased capacity.

Our premium cooked poultry business grew strongly, driven by new listings with 

Total export revenue grew by 30.2 per cent during 

two of our principal retail customers.

the year.

Growth in our Convenience business has been underpinned by new product 

Like-for-like export revenue grew by 20.7 per cent.

launches in the fast growing ‘Slow Cook’ and ‘Ready to Cook’ ranges.

Growth was underpinned by sales to our more 

New product development enables us to deliver innovative premium products 
which are relevant to the rapidly changing markets in which we operate.

New business launched at the start of the year with a large national ‘food-to-

traditional EU markets, driven by stronger European 

go’ customer has driven strong volume growth in our premium pastry business.

prices and favourable exchange rates.

7.2 per cent of revenue in the year was attributable to new product launches.

We are growing our e-commerce business in China, for 

both premium and standard pork products.

We will continue to grow by gaining market share in existing tiers, moving  
into adjacent tiers and though building capacity in our facilities and our  
supply chains.

We are investing £4 million in our Wayland farming operation to increase breeding 
and finishing capacity of premium pigs in response to customer demand.

Our new Continental Products facility in Bury, Lancashire, which will be fully 
operational by the summer of 2018, will add substantial capacity for this part 
of our business.

We will continue to leverage our existing retail relationships to grow our 

New products continue to be developed with which  

premium cooked poultry business.

to access both new and existing export markets.

On completion of the new poultry facility at Eye, Suffolk at the end of 2019,  

Continued investment at our primary processing 

we will also have the capacity and capability to offer more fresh poultry to  

facilities provides increased capacity which not only 

our principal retail customers, with Crown having already secured a contract  

adds scale to our UK pork business but also provides 

to supply fresh whole birds to one of the Group’s strategic retail customers 

more product for our international export trade.

shortly after the year end.

Substantial investment in research and development and product innovation 

Chinese and other international customers, and this 

will also continue to drive growth in new channels and product categories.

provides additional growth opportunities.

We are continuing to develop direct relationships with 

12.7%

Like-for-like revenue increase

20.7%

Increase in like-for-like 
export revenue

DELIVERING ON OUR GROWTH STRATEGY

CONSOLIDATION OF EXISTING MARKET POSITIONS

By establishing meaningful and long-lasting 

relationships with our customers and focusing 

Our retail customers account for over 70 per cent of our revenues and we 

continue to gain market share. Provenance, food quality and animal welfare 

primarily on the growing premium end of the markets 

have become increasingly important for our customers and consumers in 

in which we operate, we have made good progress  

recent years, and our strong reputation and ongoing commitment in these 

on delivering our growth strategy during the year.

areas continues to drive growth.

Outstanding product quality and customer service 

For many years we have invested heavily in our infrastructure and this year  

levels combined with a drive to innovate has 

we spent a record £59 million across our asset base to support future growth. 

underpinned this growth.

This expenditure ensures that our facilities remain some of the most efficient 

and safe in the UK food manufacturing sector and, along with continued 

investment in our vertically integrated supply chains, underpins our core 

category growth strategy and supports the development of sustainable 

long-term contracts with our key retail customers.

Our focus on developing innovative, premium products which remain  

relevant to our customers and consumers enables us to sustain meaningful 

top-line growth.

We made further progress during the year in consolidating our existing market 

positions by securing new business with our key retail customers. This business 

was spread across our product categories, and included volume growth at 

Ballymena following the completion of the butchery hall extension which 

PERFORMANCE DURING THE YEAR

We delivered like-for-like revenue growth of 12.7 per 

cent reflecting strong progress in our core markets.

Sales to European markets grew strongly, and reflected 

increased volumes and higher prices resulting from 

favourable Sterling : Euro exchange rates.

FUTURE OPPORTUNITIES

We will explore further growth opportunities by: 

continuing to leverage our strong customer 

relationships; identifying new routes to market; 

developing new products; expanding into adjacent 

tiers in our existing category portfolio; and 

broadening our reach in international markets.

DRIVING THE CORE

EXPANDING OUR OFFER

SEEKING NEW OPPORTUNITIES

DEVELOPING NEW PRODUCTS AND CHANNELS
We have diversified our product range and customer base in recent years by 
entering the fast growing premium fresh and cooked poultry market.

The acquisition of the premium cooked poultry business, Benson Park, in 2014 
followed by our acquisition of the fresh poultry business, Crown Chicken, in 2016, 
means we can now offer our customers a fully integrated British chicken supply 
chain for both fresh and cooked products.

We have now secured listings for premium cooked poultry, sourced from our 
own internal supply chain, with two of our principal retail customers. Our fully 
integrated supply chain from feed mill, to hatchery, through our own farms 
and processing facilities to our customers offers a clear point of difference.

We have expanded our range of products for the rapidly developing ‘Ready to 
Cook’ and convenience market, with continued investment in ‘Sous Vide’ cooking 
technology across our Convenience business.

GROWING OUR INTERNATIONAL 
OPERATIONS AND CUSTOMER BASE
We have made further progress during the year  
in developing our export trade. China, the world’s 
largest pork producer and consumer, remains our 
most important market, and during the year we 
received approval to export product from our 
Ballymena facility directly into China. We also 
received Chinese approval to export further  
products from our Hull facility.

We also supply baby back ribs from our Hull facility, 
which is United States Department of Agriculture 
(USDA) approved, into the US market. 

We have developed new export markets for our 
premium outdoor bred pork products, including 
Australia and Japan.

Our premium cooked poultry business grew strongly, driven by new listings with 
two of our principal retail customers.

Total export revenue grew by 30.2 per cent during 
the year.

We secured new premium cooked poultry business  

with two of our Group’s principal retail customers.

increased capacity.

Growth in our Convenience business has been underpinned by new product 
launches in the fast growing ‘Slow Cook’ and ‘Ready to Cook’ ranges.

New product development enables us to deliver innovative premium products 

which are relevant to the rapidly changing markets in which we operate.

New business launched at the start of the year with a large national ‘food-to-
go’ customer has driven strong volume growth in our premium pastry business.

7.2 per cent of revenue in the year was attributable to new product launches.

Like-for-like export revenue grew by 20.7 per cent.

Growth was underpinned by sales to our more 
traditional EU markets, driven by stronger European 
prices and favourable exchange rates.

We are growing our e-commerce business in China, for 
both premium and standard pork products.

We will continue to grow by gaining market share in existing tiers, moving  

into adjacent tiers and though building capacity in our facilities and our  

We will continue to leverage our existing retail relationships to grow our 
premium cooked poultry business.

New products continue to be developed with which  
to access both new and existing export markets.

supply chains.

We are investing £4 million in our Wayland farming operation to increase breeding 

and finishing capacity of premium pigs in response to customer demand.

Our new Continental Products facility in Bury, Lancashire, which will be fully 

operational by the summer of 2018, will add substantial capacity for this part 

of our business.

On completion of the new poultry facility at Eye, Suffolk at the end of 2019,  
we will also have the capacity and capability to offer more fresh poultry to  
our principal retail customers, with Crown having already secured a contract  
to supply fresh whole birds to one of the Group’s strategic retail customers 
shortly after the year end.

Substantial investment in research and development and product innovation 
will also continue to drive growth in new channels and product categories.

Continued investment at our primary processing 
facilities provides increased capacity which not only 
adds scale to our UK pork business but also provides 
more product for our international export trade.

We are continuing to develop direct relationships with 
Chinese and other international customers, and this 
provides additional growth opportunities.

Cranswick plc  Annual Report & Accounts 2018

31 

Financial StatementsShareholder InformationCorporate GovernanceStrategic ReportSTRATEGY IN ACTION CONTINUED

A PILOT SUSTAINABILITY 
IMPROVEMENT PROJECT AT  
OUR GOURMET PASTRY SITE  
HAS ENHANCED EMPLOYEE 
ENGAGEMENT AND COMMUNITY 
OUTREACH AND CREATED 
MOMENTUM FOR OUR NEW 
GROUP SUSTAINABILITY 
STRATEGY, ‘SECOND NATURE’.

During the year an internal assessment 
reviewed current sustainability performance 
and improvement opportunities, and a 
stakeholder survey and leadership round-table 
session brought the Sustainable Development 
Goals (SDGs) to life for employees.

A key objective of the programme was to 
reduce waste and increase reuse opportunities 
throughout our supply chain. A detailed 
analysis was carried out, which enabled  
the site to develop a clear strategy on how  
to achieve zero waste status and create  
a system to achieve waste reduction by 
product through improved efficiencies.

M&S Environment Week was used as  
an opportunity to initiate the employee 
engagement campaign, raising awareness  
of key environmental issues and encouraging 
employees to think about how they can 
proactively reduce waste, water and energy 
use. Out of 50 suppliers who took part in  
the Environment Week initiative, Cranswick 
Gourmet Pastry was awarded the ‘Best 
Individual Site Campaign’ by M&S.

Alongside the behavioural change activity,  
the site has also been externally recognised 
during the year for its resource efficiency and 
waste reduction achievements, winning the 
‘Best Prevention Project Award (Food)’ at the 
Waste2Zero awards.

Following the successful results at Gourmet 
Pastry, the programme is now being rolled  
out across the Group.

Read more on pages 34 and 35.

32

Cranswick plc  Annual Report & Accounts 2018

100%

We are committed to achieving 
100% recyclable packaging by 2025.

78%

of Cranswick employees want to be 
involved in sustainability projects.

Sustainability

Cranswick plc  Annual Report & Accounts 2018

33 

Financial StatementsShareholder InformationCorporate GovernanceStrategic ReportSTRATEGY IN ACTION CONTINUED

SUSTAINABILITY

AS AN INDUSTRY LEADER, WE EMBRACE MANY OPPORTUNITIES TO MAKE A 
DIFFERENCE AND OUR BUSINESS DECISIONS ARE MADE WITH A CLEAR FOCUS 
ON OUR COMMITMENT TO BOTH ENVIRONMENTAL AND SOCIAL RESPONSIBILITY.

As part of the Second Nature initiative, we have made some immediate commitments:

WE WILL ELIMINATE AVOIDABLE FOOD  
WASTE BY 2030
and have become an official Friend of Champions 12.3

WE WILL WORK IN PARTNERSHIP  
WITH COURTAULD 2025
to deliver an ambitious ten year voluntary agreement that  
brings together leading organisations committed to reducing the 
environmental impact of food and drink across the supply chain.

WE ARE COMMITTED TO ACHIEVING 100 PER CENT 
RECYCLABLE PACKAGING BY 2025
and to reduce plastic packaging use by 50 per cent by 2025,  
alongside a call to action for industry stakeholders to collaborate  
to take responsibility for the environmental impact of plastics as  
a matter of urgency. 

WE WILL WORK WITH OTHER ORGANISATIONS  
TO DELIVER THE UK PLASTICS PACT
driving industry innovation and working towards a wider circular 
plastic system.

WE WILL PURCHASE 100 PER CENT RENEWABLE  
ELECTRICITY FROM 1 MARCH 2018

The results of our internal sustainability review in 2017 illustrated how important 
sustainability is to our employees and major stakeholders, and it is with great pride 
that the Second Nature initiative will be driven by our workforce – all 10,000 of them.

We recognise that our sustainability reporting 
needs to be much more than mere disclosure 
as it is a true insight into how we do business. 
Most importantly, we approach sustainability 
as a long-term, collaborative effort. No single 
company or industry can tackle these 
challenges alone. Working together, however, 
we can create sustainable solutions for the 
world’s future generations.

In February 2018, we announced the launch of 
‘Second Nature’, our Group-wide sustainability 
initiative. This new project, which is being 
rolled out immediately, contains several major 
environmental and community pledges.

Our new sustainability approach has been 
informed by our own stakeholder materiality 
assessment and globally agreed upon agendas 
and accords like the 2030 Development 
Agenda of the United Nations and its 17 
Sustainable Development Goals (SDGs) and 
the UN Global Compact, among others.

During the year we performed a 
comprehensive materiality study to identify 
the most important sustainability topics for 
the Group and its stakeholders. We identified 
the SDGs that are particularly relevant to our 
business and our internal stakeholders, our 
10,000 employees.

“ We need more organisations  
to step up like Cranswick in  
order to achieve the Sustainable 
Development Goals.”

Dr Liz Goodwin OBE
Senior Fellow and Director of Food Loss  
and Waste, World Resources Institute

TOP 5 SDGs WE CAN IMPACT, AS 
VOTED FOR BY OUR WORKFORCE:

34

Cranswick plc  Annual Report & Accounts 2018

We wish to set a precedent on how businesses 
tackle issues around sustainability – taking 
responsibility and using our scale to drive 
systemic change. We recognise that as a 
leading food business we need to look beyond 
our own internal operational efficiencies  
and have designed Second Nature to deliver 
against four key principles:
•  Materiality – focusing on what matters most
•  Regenerative – creating long-term, 
sustained and absolute impact

•  Systemic – influencing change across 

entire systems

•  Transparency – sharing progress openly 

and honestly

Sustainability is now firmly embedded in our 
core business strategy, operations and 
products as evidenced by our continued 
progress against our goals and commitments 
and alignment with the United Nations 
Sustainable Development Goals. We will 
continue to develop best-in-class innovations 
and demonstrate our commitment to 
sustainability through our products, processes 
and partnerships that advance sustainable 
agriculture and manufacturing.

We have seen measurable progress this year 
with a renewed commitment to our goals, and 
we look forward to continuing to provide 
sustainable solutions that lead our industry.

BENCHMARKING PERFORMANCE  
AND CONTINUOUS IMPROVEMENT
By August 2018 all of our operating sites will 
have been benchmarked against multiple 
leading global sustainability standards  
and performance metrics using specialist 
sustainability software. This is to enable  
us to understand our current performance 
position against best-in-class certifications 
and identify opportunities to close gaps  
and align to global performance standards. 
Specific performance standards we will be 
working to that will enable us to identify  
and activate projects to meet our targets 
include multiple ISOs, B-Impact, Courtauld 
Commitment 2025, BSI 8001 Circular 
Economy, LEAF Marque, All Key Customer  
and Supplier Standards, Investors in People 
and ETI Base Code.

“ We want to be agents of change, addressing key 
environmental and social issues from farm-to-fork. 
Second Nature is not just a project; it is a movement 
whereby we fully intend to change the world we 
operate in.”

Jim Brisby, Group Commercial Director

This will empower each site to translate 
Second Nature into a realistic operating 
roadmap that is user-friendly to ensure  
the strategy connects with the day job  
of the people it will impact, joining the  
dots from strategy to action.

Our new sustainability strategy will give us a 
competitive advantage through innovation, 
efficiency, responsiveness and building strong 
partnerships. Creating shared value and  
a profitable business are instrumental in 
delivering a balanced sustainability strategy 
and long-term positive legacies in which we 
work and live.

Second Nature will activate projects to deliver 
significant progress against the following core 
objectives:
1.  Reduce our environmental impact 

from farm-to-fork

2.  Drive agricultural innovation
3.  Shift from a linear to a circular 

business model

4.  Create a great place to work
5.  Positively impact our community 

and society

6.  Act ethically and responsibly
7.  Embrace collaboration and 

radical transparency

This has been a pivotal year in our 
sustainability journey. As we continue to 
embed sustainability into our business, we  
are working with collaborators and partners  
to drive meaningful change. We’ve taken 
decisive action on climate change and  
with our clarity of ambition we aim to lead 
sustainability across agriculture and food 
production on a global scale by integrating 
sustainability as Second Nature to what we 
do, how we work, and why we do it.

PLASTIC REDUCTION 
ROADMAP

•  All our packaging will be  

100 per cent recyclable and 
sustainably sourced.

•  Where dual materials are required 
to maintain product quality and 
minimise food waste, these will 
only be from materials that are 
also 100 per cent recyclable and 
sustainably sourced.
•  All our packaging will be 
designed to be intuitively 
recycled by the consumer  
and easily recovered through 
household recycling collections.
•  We are forming a new industry 
stakeholder group to openly 
collaborate on developing 
circularity in the UK to ensure  
we have a workable closed-loop 
system. This is not simply about 
collecting materials for recycling 
but using our waste packaging  
to replace virgin materials for 
manufacturing our new products.

•  We will test new initiatives to 
help drive positive consumer 
behaviour around recycling  
food packaging to make this  
as simple as possible and  
publicly share our findings.
•  We will be open and transparent 

on our progress and communicate 
updates regularly.

Engaging our employees during M&S Environment 
Week at our Gourmet Pastry site.

Cranswick plc  Annual Report & Accounts 2018

35 

Financial StatementsShareholder InformationCorporate GovernanceStrategic ReportSTRATEGY IN ACTION CONTINUED
SUSTAINABILITY

CARBON FOOTPRINT AND GREENHOUSE 
GAS (GHG) EMISSIONS
We measure our carbon footprint (all Scope 1, 
Scope 2 and our significant Scope 3 emissions) 
and use this as the overall measurement of our 
environmental performance. 

We continue to perform strongly against our 
long-term target of reducing our relative carbon 
footprint by 30 per cent by 2020 (against our 
2010 baseline), by having a reduction of 44.5 per 
cent against baseline. Success continues to be 
driven by production efficiencies. 

We acknowledge the requirement to disclose 
greenhouse gas emissions separately in the 
following categories: 

Emissions in tonnes of carbon dioxide from:
i)  combustion of fuel and operation of 

facilities; and 

ii)  purchase of electricity, heat, steam  

and cooling.

It is impracticable for us to distinguish between 
the two categories due to the nature of our 
operations. However, the majority of emissions 
come from electricity and gas, which are 
monitored.

We also recognise the significance of GHG 
emissions from animals. We are working with 
industry peers and the scientific community  
to identify a means of reliably quantifying  
and further understanding the impact. Our 
partnership with Courtauld 2025 will also help 
accelerate our understanding and performance 
in this key area.

ENERGY
Our energy use and the reduction of the energy 
footprint of our products remains a high priority. 
We recognise that reductions in energy intensity 
bring significant financial and environmental 
benefits and continue to be accredited to the 
ISO50001 Energy Management standard.

We have continued to invest in our energy 
infrastructure, including 2 new CHP plants 
coming on line during the next financial year.

Our energy footprint has increased by 1 per  
cent during the year driven by machinery and 
product changes across several of our sites.  
We expect that the forthcoming year will  
show a return to efficiency savings.

WASTE
Our partnerships with Champions 12.3, 
WRAP’s Plastic Pledge and Courtauld 2025 
demonstrate our commitment to making  
real reductions in food waste and plastics 
throughout our value chain.

36

Cranswick plc  Annual Report & Accounts 2018

ENVIRONMENTAL METRICS

All of our significant facilities are accredited to the ISO14001 Environmental 
Management Standard.

Waste disposal routes (%)

Absolute carbon footprint 
(Tonnes CO2e)

Landfill

1.1
0.4

4.6

Recycling

8.4

Waste 
to Energy  

29.3

33.9

120,000

100,000

80,000

69.6

61.5

91.2

 2017/18

 2016/17

 2015/16

2014

2015/16

2016/17

2017/18

Absolute energy use  
(kWh million)

Absolute water use (m3)

2017/18

2016/17

2015/16

2014

285

272

2017/18

2016/17

2015/16

2014

198

199

1,421,710

1,420,809

963,311

824,942

Performance Measures

2016/17

2017/18

Target 2018-19

Performance in

Relative carbon footprint – Tonnes CO2e/Tonnes sales
Energy intensity – Kwh/Tonnes sales
Waste to landfill – Tonnes

0.202
477
222

0.174
482
173

Water intensity – cubic metres/Tonnes sales

2.49

2.41

reduce by 5%
reduce by 5%
reduce to zero  
by 2020
reduce by 5%

Landfill diversion remains a core priority. We still 
carry a small landfill burden due to our more 
rural farm locations, but this will continue to  
be challenged.

WATER
Water use in food manufacturing will always  
be high, driven primarily by the need to provide 
production facilities with the highest standards 
of hygiene and its importance in many of  
our processes. The need for sound water 
management and control of emissions 
continues to rise. We recognise that water  
is a resource with high strategic importance and 
so continue to use it efficiently and responsibly. 

Our sites use technology to monitor usage 
closely and ensure our emissions do not place a 
disproportionate burden on local infrastructure. 
In line with our resource usage principles, we 
seek out and employ efficient technologies, as 
well as running staff engagement programmes 
to ensure our performance remains in line  
with best-in-class benchmarks. Our water 
performance has been significantly influenced 
by the poultry acquisitions, but we are pleased 
that despite this profile change we are still 
exceeding our water target (20 per cent 
reduction in intensity by 2020 against our  
2008 baseline) by a further 3.2 per cent.

We are also a key partner of ’For Entrepreneurs 
Only’, a community interest company which 
helps entrepreneurs of all ages to start and  
grow their businesses with the aim of creating 
wealth and jobs in the Hull and Humber region. 

Across the Group, we support a number of 
charities which have particular relevance to site 
employees and have been nominated through  
a local voting system. Charities include a mix of 
local and national organisations such as Bluebell 
Children’s Hospice, the Yorkshire Air Ambulance, 
Macmillan Cancer Support and Life for a Kid. 

As part of the Second Nature initiative,  
we have recently increased our commitments  
to reduce the amount of surplus product that  
is generated by the business. Much of this is 
often driven by external factors, so we have 
been working on a number of initiatives to 
redistribute food to our local communities. 
Some of our recent initiatives include purchasing 
freezers for the Hull Food Bank and working 
with organisations such as Fareshare and 
Community Shop to support community 
organisations.

 “ The girls loved visiting Cranswick 
and being able to see the whole 
sausage making process and, of 
course, tasting their creations!”

Miss Whall
Science Teacher, Wolfreton High School

In 2018, we will once again join ‘More Together’, 
a charity project which will encourage the  
entire Group to raise money for site nominated 
charities, along with several other businesses 
based in the East Yorkshire region. The project 
will encourage employees to participate in 
various physical challenges such as a ‘Bounce  
to Berlin’ trampoline challenge, the Total  
Warrior obstacle course and the B20 walk  
from Beverley Minster to the Humber Bridge. 
This is an opportunity for employees across 
various functions and sites to raise money for  
charitable causes together and in 2017 over 
£13,000 was raised.

COMMUNITY ENGAGEMENT
As part of our ongoing commitments to 
sustainability, we continue to support the 
communities where we operate across the  
UK. As one of the largest employers in the East 
Riding of Yorkshire, we have taken a proactive 
approach to support local initiatives. Last year, 
we were a City Partner to Hull UK City of 
Culture 2017 and we are also in the third year of 
a partnership with the Freedom Festival, hosted 
annually in Hull. These events reach out to the 
wider communities and provide opportunities  
to engage the local population in cultural and 
social events which raise the profile of the 
region. Our association with these events  
also provides opportunities for our employees  
to take part in the events whether through 
ticket competitions, volunteering opportunities 
or serving Cranswick produced street food from 
the Hog and Beyond stall. 

In Norfolk, we sponsor the Porkstock Festival 
which is designed to promote the importance  
of local produce to East Anglia. As part of the 
event, we create an area where we showcase 
the work of our business and share employment 
opportunities, both within the area and also the 
wider Group. 

An important element of the events has been  
to engage with local schools, highlighting  
the breadth of opportunities within the food 
industry and educating young people on  
where their food comes from. In 2017, a series  
of educational workshops were completed in  
six Academy schools in the area, providing a 
business case study of how food development 
and manufacture takes place as well as giving 
pupils the opportunity to have their own 
products produced. This culminated in the 
winning entries being served at the Freedom 
Festival in the designated Cranswick display  
at the show.

In addition, we work with local schools, colleges 
and universities across all business areas and 
this includes industry mentoring, attendance  
at interview workshops and raising awareness  
of the food industry at events such as the 
Flavours Food Festival and university seminars. 

Cranswick plc  Annual Report & Accounts 2018

37 

Financial StatementsShareholder InformationCorporate GovernanceStrategic ReportOPERATING AND FINANCIAL REVIEW

STRONG ORGANIC  
GROWTH AND RECORD  
CAPITAL INVESTMENT

The Wayland and Wold farming businesses 
currently supply approximately 17 per cent of 
our British pig requirements. We are the third 
largest pig producer in the UK and represent  
4 per cent of the total UK pig herd. More than 
90 per cent of the pigs produced from the 
two herds are bred outdoors, allowing us to 
provide a complete farm-to-fork solution for 
the premium pork ranges of our two largest 
retail customers. We are investing £4 million  
in our Wayland farming operation to increase 
breeding and finishing capacity of premium 
pigs in response to customer demand. 
Productivity improvements in our outdoor 
herd lifted output by more than 10 per cent 
compared to the previous year.

The UK pig price (EU-spec SPP) rose steadily 
during the early part of the year, exceeding 
164 pence in July before falling back through 
the second half of the year to just over 145 
pence by year end. The average UK pig price 

REPORTED REVENUE GREW BY 18 PER CENT AND ADJUSTED PROFIT  
BEFORE TAX GREW BY 22 PER CENT.

OPERATING REVIEW
REVENUE AND ADJUSTED OPERATING PROFIT

Revenue
Adjusted Group Operating Profit
Adjusted Group Operating Margin

*  See Note 31 of the financial statements.

2018
53 weeks

£1,464.5m
£92.8m
6.3%

2017
52 weeks

Change
(Reported)

Change
(Like-for-like*)

£1,245.1m
£76.1m
6.1%

+17.6%
+21.9%
+22 bps

+12.7%

REVENUE
Reported revenue from continuing operations 
increased by 17.6 per cent to £1,464.5 million.

Like-for-like revenue, which excludes  
the benefit of the 53rd week and the 
contributions from Crown Chicken and the 
Ballymena pork processing business prior  
to the anniversary of their acquisition, was 
12.7 per cent higher, with corresponding 
volumes ahead by 7.7 per cent. Each of  
our categories delivered positive volume 
growth, ahead of overall category market 
performance. Stronger pricing during the first 
half reflected partial recovery of higher input 
costs compared to those experienced in the 
same period last year. Input costs eased  
in the second half of the year, with this 
downward trend reflected in selling prices.

ADJUSTED GROUP OPERATING PROFIT
Adjusted Group operating profit increased by 
21.9 per cent to £92.8 million. Adjusted Group 
operating margin at 6.3 per cent was 22 basis 
points higher than in the same period last 
year, due to a combination of easing input 
prices during the second half of the year, 
further operational efficiency improvements, 
better capacity utilisation and tight cost 
control.

CATEGORY REVIEW
Fresh Pork
Fresh Pork includes our three primary 
processing facilities and associated farming 
operations and represented 33 per cent of 
Group revenue. Total Fresh Pork revenue 
increased by 20.1 per cent. Excluding the 
contribution from Ballymena prior to the 
anniversary of its acquisition and the 53rd 
week, like-for-like revenue growth was  
10.0 per cent. Performance was comfortably 

38

Cranswick plc  Annual Report & Accounts 2018

ahead of the overall UK fresh pork market 
which saw volumes decline by just under  
1 per cent. During the year we launched new 
added value summer ranges and developed 
new processing techniques which have 
delivered improved texture and succulence. 
The Ballymena butchery hall extension  
was completed resulting in capacity being 
increased from 8,000 to 12,000 pigs per week. 
Just over 59,000 pigs per week were processed 
through our three facilities. A new Deboflex 
shoulder deboning line was commissioned at 
the Hull facility during the year and this line, 
which is the first of its type to be installed in 
the UK, is performing well. Further investment 
is being made at the Hull facility to lift pig 
chill capacity and to upgrade the rapid chill 
system to improve yields. The lairage is also 
being expanded and improved. Both projects 
are due to complete in the second quarter of 
the current financial year. 

Total export revenue grew by 30.2 per cent, 
with a modest decline in sales to Far Eastern 
markets of 6.1 per cent comfortably offset  
by a 104.0 per cent increase in sales to other 
export markets which, most notably, include 
the US and Europe. Growth in these two 
markets reflected stronger volumes and higher 
prices in Europe resulting from a favourable 
Sterling : Euro exchange rate. Far East volumes 
improved quarter by quarter and returned  
to growth in the second half of the year. 
Like-for-like export sales, excluding the benefit 
from Ballymena prior to the anniversary of  
its acquisition and the 53rd week, grew by  
20.7 per cent. The Ballymena facility is now 
approved to export directly to China and the 
first direct shipments were made in quarter 
four. We are growing our e-commerce business 
in China and exports to Japan are growing 
strongly with a focus on supplying premium 
outdoor bred pork to the food service sector.

22.4%

Increase in adjusted profit before tax

£112.1m

Net cash generated from operations

for the year to 31 March 2018 was 13 per cent 
higher year-on-year reflecting a 17-month 
period of rising prices from March 2016 
through to July 2017. The average EU 28 
reference pig price during the period was  
also up 9 per cent year-on-year.

Convenience
Convenience, which comprises Cooked Meats 
and Continental Products, represented 36  
per cent of Group revenue. Total Convenience 
revenue increased by 12.1 per cent, with 
like-for-like revenue, excluding the benefit of 
the 53rd week, up 10.1 per cent. This positive 
performance reflected the full contribution  
of new business wins in the previous financial 
year. Growth was comfortably ahead of the 
overall market where volumes were flat 
year-on-year.

Cooked Meats sales were very strong 
reflecting the benefit of the new business 
wins referred to above. New product  
launches in the fast growing ‘Ready to Cook‘ 
and ‘Slow Cook‘ ranges also helped underpin 
the strong growth in this category. A further 
£11 million of capital investment was made 
across the three Cooked Meats facilities 
during the year. Working closely with our  
key retail customers, we continue to develop 
our ingredients ranges. We are also growing 
sales through business to business and 
manufacturing channels, particularly  
with ready meals, pizza and sandwich 
manufacturers.

Sales of Continental Products were 4.1 per 
cent up on the same period last year with 
higher prices, resulting from the devaluation 
of Sterling against the Euro, offsetting lower 
volumes following the loss of pizza toppings 
business with one retail customer. New 
business wins with other retail customers, 
including new platter range launches and 
pre-pack corned beef, boosted sales. After  
a challenging first half the sub-category 
returned to volume growth in the second half 
of the year. The business continues to explore 
opportunities in the food service sector with 
sales through this channel growing strongly 
underpinned by new business with one of  
the Group’s leading Quick Service Restaurant 
customers. The Woodall’s range of British 
charcuterie products continues to perform 
well, with a new listing now secured with  
a key retail customer.

The new £28 million facility, based at Bury  
in Lancashire, is now being commissioned. 
The site will consolidate production from  
the two existing facilities, lift capacity  
by approximately 70 per cent, add new 
capability and drive efficiency improvements 
on existing product ranges. Transfer of all 
production from the current facilities is 
expected to be completed by the end of 
quarter one of the new financial year.

Gourmet Products
Gourmet Products, which comprise Sausage, 
Bacon and Pastry, represented 19 per cent  
of Group revenue. Total revenue increased  
by 22.2 per cent in the year, with like-for-like 
revenue, excluding the benefit of the 53rd 
week, ahead by 20.2 per cent. All categories 
delivered strong double-digit volume growth 
reflecting strong underlying, high single-digit, 
market growth of the super-premium tier of 
each category and market share gains due  
to business wins and new product launches. 

Strong Sausage sales growth reflected the 
contribution from the new ‘Butcher’s Choice‘ 
business launched with one of our largest 
retail customers mid-way through the 
previous financial year together with other 
new business wins launched in summer  
2017. The peak Christmas trading period  
was especially busy for the Hull and Norfolk 
facilities, with two additional production  
lines installed at the Hull Fresh Pork facility  
to accommodate the strong seasonal spike  
in demand. 

Strong Bacon sales growth reflected the 
significant business win in quarter four of the 
previous financial year for gammon and wet 
cure bacon with one of the site’s principal 
retail customers. Consumers continue to 
switch from standard tier products into  
the premium and super-premium ranges, 
encouraged by a combination of new product 
launches, multi-buy mechanics and every day 
low pricing.

Pastry sales grew strongly reflecting the 
contribution from new business with a 
‘food-to-go‘ customer launched at the start 
of the year. The business has also successfully 
developed a range of frozen products for one 
of the Group’s retail customers. These new 
business wins augmented continued growth 
with the site’s anchor retail customer. 

New product listings over the Christmas 
period also contributed to a strong full year 
performance from the pastry business. 

Poultry
Poultry, which includes Fresh and Cooked 
Poultry, represented 12 per cent of Group 
revenue. Including the 53rd week and a  
full year contribution from Crown, revenue 
increased by 21.6 per cent, with like-for-like 
sales growing 16.8 per cent.

The Crown Chicken business continues to 
make progress. The management team has 
been strengthened and investment has been 
made at the Weybread primary processing 
facility in Norfolk to drive efficiencies and lift 
throughput. More birds are being portioned 
due to new contracts secured and closer  
ties continue to be developed with the Hull 
Cooked Poultry facility. Shortly after the year 
end Crown secured a contract to supply fresh 
whole birds to one of the Group’s strategic 
retail customers. Although the volume of 
business is initially modest it represents an 
important milestone in Crown’s evolution  
and complements the chicken which Crown 
supplies to our Cooked Poultry business to 
service the same customer.

Plans for the new primary processing facility 
at Eye in Suffolk are being rapidly developed. 
Planning approval for the site was confirmed 
shortly after the year end and work at the site 
is due to start shortly. This world class facility, 
which is scheduled for completion in late  
2019, will double our existing capacity with 
further room for expansion. The facility  
will incorporate the highest animal welfare 
standards and latest generation production 
techniques and equipment to drive operational 
efficiency gains.

Sales of premium Cooked Poultry grew 
strongly during the year, reflecting underlying 
market growth and the successful launch of 
contracts with two of the Group’s principal 
retail customers. Further lines have been 
added since these contracts were launched 
and looking forward there is a strong new 
product development pipeline to drive further 
growth both with retail customers and in the 
business’s core food service and Quick Service 
Restaurant categories.

Cranswick plc  Annual Report & Accounts 2018

39 

Financial StatementsShareholder InformationCorporate GovernanceStrategic ReportPENSIONS
The Group operates defined contribution 
pension schemes whereby contributions are 
made to schemes administered by major 
insurance companies. Contributions to these 
schemes are determined as a percentage of 
employees’ earnings.

The Group also operates a defined benefit 
pension scheme which has been closed to 
further benefit accrual since 2004. The deficit 
on this scheme at 31 March 2018 was £8.1 
million, compared to £9.5 million at 31 March 
2017, reflecting our commitment to increased 
funding for the scheme. Cash contributions  
to the scheme during the year, as part of  
the programme to reduce the deficit, were 
£1.8 million. The present value of funded 
obligations was £37.5 million, and the fair 
value of plan assets was £29.4 million.

UK REFERENDUM ON EU MEMBERSHIP
The outcome of the UK referendum on EU 
membership and the subsequent uncertainty 
over the nature of the UK’s exit from the EU 
continue to drive volatility in currency markets 
and uncertainty within the European labour 
market. The Group therefore continues to 
monitor and manage its business risks in 
these areas.

SUMMARY
We have delivered another outstanding year 
of growth. We have also made significant 
investment in our asset base during the year 
with more planned in the year ahead to 
support our strategic objectives. This leaves us 
in a strong position to drive continued growth.

Mark Bottomley
Finance Director

22 May 2018

OPERATING AND FINANCIAL REVIEW CONTINUED

FINANCE REVIEW
REVENUE
Reported revenue from continuing operations 
at £1,464.5 million (2017: £1,245.1 million) 
increased by 17.6 per cent compared to the 
previous year. 

ADJUSTED GROUP OPERATING PROFIT
Adjusted Group operating profit of £92.8 
million (2017: £76.1 million), including a full 
year contribution from acquisitions made in 
the previous year, increased by 21.9 per cent. 
Adjusted Group operating margin was 6.3  
per cent of sales compared to 6.1 per cent  
last year.

FINANCE COSTS
Net financing costs at £0.4 million were £0.2 
million lower than the prior year, reflecting 
lower average borrowings and improved 
terms on the Group’s banking facility 
following refinancing in November 2016.

The Group’s banking facility is unsecured  
and runs to November 2022 with the option  
to extend by a further year and comprises  
a revolving credit facility of £160 million, 
including a committed overdraft of £20 
million. It also includes the option to access  
a further £40 million on the same terms at  
any point during the term of the agreement. 
The facility provides the business with 
generous headroom for the future.

ADJUSTED PROFIT BEFORE TAX
Adjusted profit before tax was 22.4 per cent 
higher at £92.4 million (2017: £75.5 million).

TAXATION
The tax charge of £18.0 million was 20.5 per 
cent of profit before tax (2017: 19.5 per cent). 
The standard rate of UK corporation tax  
was 19.0 per cent (2017: 20.0 per cent). The 
effective corporation tax rate was higher  
than the standard rate due to disallowable 
expenses. The lower than standard rate 
charge in the previous year reflected prior 
year adjustments, primarily relating to a 
capital allowance review during that year, 
partially offset by disallowable expenses.

TAX STRATEGY
Our tax strategy is aligned with our vision  
and core values and fits within our overall 
Corporate Governance structure. Our 
strategy ensures that we comply with all tax 
laws wherever we do business and that we 
pay all taxes that we are legally required to 
pay when they fall due. To safeguard our 
reputation as a responsible taxpayer we  
do not participate in any tax planning 
arrangements that do not comply with  
either the legal interpretation or the spirit  
of tax laws. Our tax strategy can be found  
on our website: www.cranswick.plc.uk.

40

Cranswick plc  Annual Report & Accounts 2018

DIVIDEND POLICY
We believe in paying a sustainable dividend 
which delivers a strong return to investors  
but is balanced against the need to invest in 
the future of the business. Our policy ensures 
that shareholder income streams are strongly 
aligned to profitability and the sustained 
growth in the Group’s profits has been 
matched by the Group’s dividend per share 
growth which is unbroken for 28 years (see 
page 6). Our dividend policy can be found  
on our website: www.cranswick.plc.uk.

ADJUSTED EARNINGS PER SHARE
Adjusted earnings per share from continuing 
operations rose by 19.9 per cent to 145.0 pence 
(2017: 120.9 pence). The average number of 
shares in issue was 50,787,000 (2017: 50,191,000).

STATUTORY PROFIT MEASURES
The statutory results of the business show  
a 13.5 per cent increase in profit before tax  
to £88.0 million (2017: £77.5 million), a 13.2  
per cent increase in Group operating profit  
to £88.4 million (2017: £78.1 million), and an 
11.0 per cent increase in earnings per share 
from continuing operations to 137.8 pence 
(2017: 124.2 pence). Full reconciliations of  
these results to the adjusted measures can  
be found in Note 31.

CASH FLOW AND NET DEBT
The net cash inflow from operating activities 
in the year was £112.1 million (2017: £72.9 
million) reflecting higher Group operating 
profit offset by a working capital outflow  
of just £4.0 million (2017: £18.5 million)  
despite significant growth in the scale of the 
business. Net funds at the end of the year 
were £20.6 million compared to net debt of  
£11.0 million for the prior year with the inflow 
from operating activities partially offset  
by the payment of £5.3 million of deferred 
consideration on acquisitions, a net £58.0 
million invested in our asset base and £18.2 
million of dividends paid to our Shareholders.

ALLOCATION OF RESOURCES

31.6

(1.4)

18.2

Free cash flow
£111.7m

58.0

5.3

• Net capital expenditure
• Acquisitions
• Dividend paid

• Other
• Increase in 
    net funds

Strategic Report

Cranswick plc  Annual Report & Accounts 2018

41 

Financial StatementsShareholder InformationCorporate GovernanceRISK REPORT

PRINCIPAL RISKS  
AND UNCERTAINTIES

AS A LEADING UK FOOD MANUFACTURER IT IS IMPORTANT THAT THE 
GROUP IDENTIFIES, MONITORS AND PRIORITISES ITS RISKS AND ENSURES 
THAT APPROPRIATE MITIGATING ACTIONS ARE DEPLOYED TO REDUCE THE 
PROBABILITY AND IMPACT OF THESE RISKS OCCURRING.

RISK MANAGEMENT FRAMEWORK
As shown on the opposite page, the Group  
has a robust Risk Management Framework  
in place which leads to the identification and 
management of risks across the business.  
The Board has overall responsibility for the 
establishment and oversight of the Group’s 
Risk Management Framework and Internal 
Control procedures which are summarised 
below and discussed further within the 
Governance Report on pages 51 to 55.

Overall the Board recognises, in accordance 
with the principles of the UK Corporate 
Governance Code, the need for a robust 
system of Internal Control procedures and an 
effective Risk Management Framework to be 
in place, which supports the Group’s ability to 
manage risk and continue as a viable entity. 
Further details are provided within the Viability 
Statement paragraphs.

The Group Risk Committee, which consists  
of Senior Managers, and which is chaired by 
the Group Finance Director, meets four times 
a year. The Group also has a well-established, 
effective Internal Audit function which reports 
directly to the Audit Committee and provides 
independent assurance that the Group’s  
Risk Management Framework, governance 
and key Internal Control procedures are 
operating effectively.

The Group is continually seeking to strengthen 
its Risk Management processes. During the 
year an independent external review of the 
Group’s Risk Management Framework was 
commissioned by the Board. Overall this 
concluded that the Group has formalised and 
effective Risk Management arrangements in 
place. Recommendations raised to enhance 
existing processes are being implemented.

IDENTIFYING AND MONITORING 
PRINCIPAL RISKS
The Group’s Risk Management Framework 
enables the business to identify, prioritise  
and mitigate risks. A Group risk register is  
in place which captures overarching business 
risks together with detailed individual site risk 
registers owned by operational management. 
The Group undertakes reviews for new  
and emerging risks on a regular basis and 
implements appropriate mitigating actions 
as required.

The Group Risk Committee monitors these 
processes, reviews the risk registers and 
reports significant risks to the Audit 
Committee. The Board receives a quarterly 
update report on the risk profile facing the 
Group and formally reviews the key risks facing 
the business at least once a year. Through  
this formalised process the principal risks are 
determined and subsequently agreed by  
the Board.

The risks facing the Group are broadly 
consistent with the previous year, with no 
significant changes identified. However,  
in common with other businesses, Brexit 
continues to be an area of focus for the  
Group. There are specific areas where  
over the short to medium-term Brexit could 
potentially impact upon the Group to include; 
the availability and cost of labour, volatility in 
Sterling and a downturn in overall consumer 
demand. Senior management and the  
Board will continue to closely monitor Brexit 
negotiations and make adjustments to the 
Group’s strategic plan as necessary.

The principal risks and uncertainties facing the 
Group are summarised on pages 44 and 45. 
These have been considered during the 
preparation of the Viability Statement.  
It should be noted, however, that it is not 
possible to identify or anticipate every risk  
that may affect the Group.

42

Cranswick plc  Annual Report & Accounts 2018

RISK APPETITE
Risk is assessed across four categories  
namely; strategic, commercial, financial  
and operational. As a leading UK food 
manufacturer, the Board has a low risk 
appetite for risks which may impact  
the Group’s reputation or compliance in 
operational areas such as product quality  
and Health & Safety. However, the Board 
recognises that, in pursuit of its strategic 
objectives, there is, on occasion, a risk and 
reward trade-off in making certain decisions 
such as business acquisitions and capital 
investment where a higher level of risk  
may be accepted. All strategic decisions  
are underpinned by a robust business case, 
appropriate level of due diligence and are 
carefully considered to ensure each proposal  
is understood prior to Board approval.

VIABILITY STATEMENT
In accordance with the provisions of the UK 
Corporate Governance Code, the Board has 
assessed the viability of the Group over an 
appropriate period, taking into account the 
current position, future prospects and the 
potential impact of the principal risks outlined 
on pages 44 and 45 of the Annual Report.

The Board has determined that a three year 
period to March 2021 is an appropriate period 
over which to provide its Viability Statement. 
This timeframe has been specifically chosen 
due to the current financial and operational 
planning cycles of the Group.

Strategic Report

In making this assessment of viability, the 
Board carried out a robust assessment of  
the principal risks and uncertainties facing  
the Group. Risks assessed to have the highest 
likelihood of occurrence or the severest  
impact, crystallising both individually and in 
combination, underwent detailed sensitivity 
analysis. These risks were: a loss of a key 
customer; a significant decline in consumer 
demand; and a reduction in overseas exports.

The sensitivity analysis quantified the financial 
impact on the strategic plan and on the Group’s 
viability against specific measures including 
liquidity, credit rating and bank covenants.

The results of the sensitivity analysis highlighted 
that the Group would, over the three year 
period, be able to withstand the impact of the 
most severe combination of the risks modelled 
by making adjustments to its strategic plan 
and capital expenditure programme.

Based on the results of this analysis, the Board 
has a reasonable expectation that the Group 
will be able to continue in operation and meet 
its liabilities as they fall due over the period to 
31 March 2021.

R I N G

O

IDENTIFIC

A

T
I

O

N

O NIT

M

M

I

T

I

G

A

T

I

O

N

Board

Audit Committee

Group Risk Committee

Operational Management

PRIORITIS AT I O N

T
N
E
M
S
S
E
S
AS

Board
Responsible for the Group’s system of Risk 
Management and Internal Control and for setting  
the Group’s overall risk appetite.

Audit Committee
Reviews the systems of Internal Control that are in 
place and provides assurance to the Board that the 
processes of Risk Management and Internal Control 
are operating effectively.

Group Risk Committee
Provides oversight and advice to the Audit Committee 
and Board in relation to current and future risk 
exposures and risk mitigation strategies.

Operational Management
Deploy site level Risk Management processes  
to ensure that risks are adequately identified  
and controlled.

Cranswick plc  Annual Report & Accounts 2018

43 

Financial StatementsShareholder InformationCorporate Governance 
 
 
 
 
RISK REPORT CONTINUED

PRINCIPAL RISKS  
AND UNCERTAINTIES

THE PRINCIPAL RISKS AND UNCERTAINTIES FACING THE GROUP ARE SUMMARISED BELOW:

MITIGATION AND NET RISK RATING

RISK TREND

The Group operates in highly competitive 
markets. Product innovation and changing 
consumer trends provide a constant challenge 
to the future success of the Group and its ability 
to compete effectively with its competitors.

The Group continues to pursue growth strategies 
through securing contracts with new customers, 
obtaining additional contracts with existing 
customers and through the acquisition of 
appropriate businesses. The Group also has to 
navigate both internal and external change, 
such as changes in regulation. These present 
operational and compliance challenges 
and issues.

The Group maintains and develops strong 
working relationships with its customers which 
are underpinned by delivering high levels of 
service, quality products and by continued  
focus on product development and innovation.
•••••

The Board routinely receives updates on the 
contractual position of all key customers and 
where required implements necessary actions. 
Regarding business acquisitions, rigorous due 
diligence reviews are carried out. Internal and 
external change is appropriately resourced to 
ensure operational excellence and compliance, 
with performance monitored by operational  
and senior management.
•••••

The risk has stayed the same.

The risk has stayed the same.

RISK AREA

STRATEGIC

COMPETITOR 
ACTIVITY

GROWTH & 
CHANGE

COMMERCIAL

CONSUMER 
DEMAND

In common with other food industry 
manufacturers, a deterioration in the UK 
economy or a significant change in food 
consumption patterns could lead to a fall  
in demand for the Group’s products and  
a fall in Group revenue.

RELIANCE ON  
KEY CUSTOMERS  
& EXPORTS

A significant proportion of the Group’s results  
is generated from a small number of major 
customers and export sales. Loss of all or part of 
the Group’s business with one or more of these 
customers or loss of an export licence could 
adversely impact on the Group’s operations.

The Group works closely with its key customers 
to adapt to changing consumer trends and also 
offers a range of products across premium, 
standard and value tiers which it is able to flex 
accordingly. Pork and chicken remain extremely 
competitively priced and sought after products.
•••••

The Group continually pursues opportunities  
to expand its customer base across all product 
categories and works closely with UK and export 
customers to ensure service, quality, food safety 
and new product developments are of the 
highest standard.
•••••

The risk has stayed the same.

The risk has stayed the same.

PIG MEAT – 
AVAILABILITY 
& PRICE 

FINANCIAL

INTEREST RATE, 
CURRENCY, 
LIQUIDITY & 
CREDIT RISK 

The Group is specifically exposed to issues 
associated with the pricing and availability of 
pig meat. An increase in pig prices or a lack of 
availability of pig meat could adversely impact 
on the Group’s operations and the ability to 
supply manufacturing sites and key customers.

The Group has a trusted long standing  
farming supply base which is complemented  
by supply from the Group’s own farms.  
These arrangements help to mitigate the risks 
associated with pig price volatility and supply.
•••••

The risk has stayed the same.

The Group is exposed to interest rate risk  
on borrowings and, in specific areas, foreign 
currency fluctuations. In addition the Group 
needs continued access to funding for both 
current business and future growth.

The Group deploys effective currency hedging 
arrangements to mitigate risks associated  
with foreign currency movements. Sites have 
access to the Group’s overdraft facility and  
bank balances are monitored on a daily basis  
by Group Finance. All bank debt is arranged 
centrally and appropriate headroom is 
maintained.
•••••

The risk has stayed the same 
although the potential implications 
of Brexit are being closely monitored.

44

Cranswick plc  Annual Report & Accounts 2018

 
 
 
STRATEGIC PILLAR

High Quality Products

Operating Excellence

Sales Growth

Sustainability

Considered in detail within Viability Statement

RISK AREA

OPERATIONAL

DISRUPTION  
TO GROUP 
OPERATIONS

NET RISK  
AFTER MITIGATION
••••• Low risk

••••• Medium risk

••••• High risk

RISK TREND

Risk increased

Risk unchanged

Risk decreased

MITIGATION AND NET RISK RATING

RISK TREND

The Group faces the risk of significant incidents 
such as fire, flood or loss of key utilities together 
with the risk of disruption to day to day 
operations from issues such as poor operational 
management or the breakdown of key 
equipment. Overall such issues could result in 
the prolonged disruption to site processes.

Robust business continuity plans are in place 
across the Group and appropriate insurance 
arrangements exist to mitigate financial loss. 
Potential business disruption is minimised 
through multi-site operations across many  
of the Group’s core product lines.
•••••

The risk has stayed the same.

RECRUITMENT & 
RETENTION OF 
WORKFORCE 

As the Group continues to pursue its growth 
strategy, the success of the Group is dependent 
on attracting and retaining quality, skilled and 
experienced people.

HEALTH & SAFETY 

A significant breach of Health & Safety 
legislation could lead to reputational damage 
and regulatory penalties, including restrictions 
on operations, damages or fines.

DISEASE & 
INFECTION WITHIN 
LIVESTOCK

A significant infection or disease outbreak  
could result in the loss of supply of pig or poultry 
meat or the inability to move livestock freely, 
impacting on the supply of key raw materials 
into the Group’s sites.

FOOD SCARES  
& PRODUCT 
CONTAMINATION

In common with other food manufacturers the 
Group is subject to the risks of product and/or 
raw material contamination and potential 
health related industry-wide food scares. Such 
incidents could lead to product recall costs, 
reputational damage and regulatory penalties.

IT SYSTEMS & 
CYBER SECURITY 

The Group relies heavily on information 
technology and key systems to support the 
business. In common with other organisations 
the Group is susceptible to cyber-attacks with 
the risk of a financial loss and threat to the 
overall confidentiality and availability of data  
in systems. Whilst no material cyber security 
breaches have occurred over the course of the 
year, the Board is mindful of the ongoing risks  
in this area given the increasing sophistication 
and evolving nature of this threat.

The risk has stayed the same 
although the potential implications 
of Brexit are being closely monitored.

The risk has stayed the same.

The risk has stayed the same.

The risk has stayed the same.

The risk has increased due to  
the general number of reported 
cyber-attacks in the wider economy.

Across the Group robust recruitment processes, 
competitive remuneration packages and 
ongoing training and development plans are  
in place. Specifically, for senior management, 
formalised succession planning is also in place.
•••••

The Group has strong Health & Safety processes 
and procedures in place and conforms to all 
relevant standards and regulations as well as 
pursuing industry best practice across its sites. 
All sites are subject to frequent audits by internal 
teams, customers and regulatory authorities to 
ensure standards are being adhered to.
•••••

The Group’s pig farming activities, and other 
farms from which third party pig meat is 
ultimately sourced, have a broad geographical 
spread to avoid reliance on a single production 
area. The Group’s own poultry flock is 
predominately housed indoors. In addition, 
robust vaccination and bio-security procedures 
mitigate the risk of disease and infections.
•••••

The Group ensures that all raw materials are 
traceable to original source and that site 
manufacturing, storage and distribution 
systems and those of our suppliers are 
continually monitored by experienced and 
appropriately trained internal teams.
•••••

The Group has a robust IT control framework 
in place, which is reviewed and tested on  
a frequent basis by internal teams and  
specialist third parties. Detailed internal  
control procedures are also in place to reduce 
the potential risk of fraudulent payment 
requests being processed. During the year,  
to further mitigate the risks associated with 
cyber-attacks, the Board approved the purchase 
of cyber insurance which provides specialist 
technical and legal support in the event of  
a cyber incident.
•••••

Cranswick plc  Annual Report & Accounts 2018

45 

Financial StatementsShareholder InformationCorporate GovernanceStrategic ReportLEADERSHIP
CHAIRMAN’S GOVERNANCE OVERVIEW

PROVIDING EFFECTIVE 
BOARD LEADERSHIP

IT IS IMPORTANT TO THE BOARD AND TO THE SHAREHOLDERS AND OTHER STAKEHOLDERS 
THAT THE GROUP MAINTAINS A HIGH STANDARD OF CORPORATE GOVERNANCE TO 
SAFEGUARD ITS REPUTATION AND TO SUPPORT ITS LONG-TERM SUCCESS.

consultants to introduce additional expertise 
and an external perspective. In this context,  
a number of females have been appointed to 
senior roles and now 24 per cent of our senior 
managers and executives are female. We will 
continue to focus on diversity within the Group 
and an explanation of our policy is included in 
the report of the Nomination Committee.

The Remuneration Committee reviewed 
the Group’s remuneration policy during the 
year with the assistance of independent 
consultants and its recommendations, which 
will be presented for approval by Shareholders 
at the Company’s forthcoming AGM, are set 
out in the Remuneration Committee Report 
on pages 66 to 82. The Committee has been 

Your Board is committed to ensuring  
that the Group’s corporate governance 
arrangements are effective and continue to 
evolve with best practice and I am pleased  
to report that the Group has continued to 
comply with the requirements of the 2016  
UK Corporate Governance Code throughout 
the year. Further details of how the Board 
supports the executive team and the role and 
activities of the various Board committees are 
set out in the following pages of this report.

Over the course of the last 12 months there 
have been numerous developments in relation 
to corporate governance many of which will 
result in listed companies having to meet 
enhanced governance requirements. Notably, 
the Parker Review and second Hampton-
Alexander Review were published which include 
a number of recommendations relating, 
respectively, to improving ethnic diversity  
and gender balance in the leadership of FTSE 
companies. A new Corporate Governance 
Code will also be published in the summer.

At the Company’s last Annual General 
Meeting in July 2017, a significant number  
of votes were cast against, or abstained on, 
the resolution proposed to re-elect me as  
a Director. This was because of a perceived 
lack of diversity and independence on our 
Board and this also accounted for a number 
of votes against the re-election of other 
executive directors. I am therefore pleased  
to have the opportunity to explain the  
Group’s approach to corporate governance 
and recent developments.

As I have previously indicated, the Board  
and Nomination Committee supports diversity 
in relation to both external and internal 
appointments without having specific targets. 
The Group’s principal concern has and will 

continue to be that the best person gets  
the job. Appointing more female and ethnically 
diverse candidates is entirely consistent with 
our aim of ensuring our Directors and senior 
management represent the people with  
the most appropriate skills, knowledge and 
experience to fulfil their roles. As part of our 
long-term succession planning, I was therefore 
delighted to welcome Pam Powell and Tim 
Smith to our Board in April, following a rigorous 
appointment process conducted with the 
assistance of external consultants during  
which a wide range of candidates were 
considered. Their appointment will enhance  
the diversity and independence of our Board. 
Further details of the appointment process  
are set out in the report of the Nomination 
Committee on pages 63 to 65.

Our succession planning also depends on  
the development of the future leaders of the 
business and ensuring that we have a cohort 
of experienced executives with the skills and 
drive to continue to take our business forward. 
The Hampton-Alexander review recognises 
this and makes recommendations relating to 
publishing details of gender balance amongst 
senior managers. Whilst this is not yet a 
requirement, we have adopted this approach 
and have included greater details of the age, 
tenure and gender of our Group Directors on 
page 50 so that Shareholders are in a better 
position to assess our wider management team.

Certain areas of the food sector have faced 
challenges in recruiting talented female and 
ethnically diverse candidates and suffer from 
historic low levels of participation. We will 
continue to address this positively through 
focusing on our recruitment, training and 
mentoring programmes so that we can meet 
developing expectations in this area. This is 
undertaken both within the business and using 

46

Cranswick plc  Annual Report & Accounts 2018

Strategic Report

Financial Statements

Shareholder Information

mindful to ensure that its recommendations 
reflect best market practice and also align  
the interests of Executive Directors with the 
Group’s strategy and long-term interests 
of Shareholders and other stakeholders to 
promote the continued success of the Group.

During the year we have undertaken  
a significant project developing a new  
£28 million site for our Continental Products 
business at Bury and also announced the 
development of a new poultry processing 
facility at Eye in Suffolk. These have significant 
implications for the Group, but also for our 
wider group of stakeholders including our 
employees and local communities and we 
have consulted widely in relation to these  
to address stakeholder concerns.

Your Board is committed to continuing  
to maintain a high standard of governance. 
We recognise this is not static and is an 
evolving process which requires continual 
review and development. This report explains 
how we have applied the principles of good 
governance and have aligned these during 
the year to our strategic plans and the 
interests of Shareholders.

Martin Davey
Chairman

22 May 2018

COMPLIANCE STATEMENT

The Board is pleased to report that it has complied with the 
requirements of the 2016 UK Corporate Governance Code  
during the year ended 31 March 2018. The Board believes that  
it has the appropriate blend of skills, experience, independence 
and knowledge to support the business and will continue to 
ensure an optimal level of relevant skills, experience and diversity 
amongst its members, appropriate to support the future needs  
of the business.

The Board has reviewed the financial statements and, taken as  
a whole, consider them to be fair, balanced and understandable, 
providing sufficient and appropriate information for Shareholders 
to assess the Company’s position and performance, business 
model and strategy. The Audit Committee provided guidance  
to the Board to assist them in reaching this conclusion.

Cranswick plc  Annual Report & Accounts 2018

47 

Corporate GovernanceStrategic ReportLEADERSHIP
BOARD OF DIRECTORS

EXECUTIVE DIRECTORS

MARTIN DAVEY
Chairman

ADAM COUCH
Chief Executive

MARK BOTTOMLEY
Finance Director

JIM BRISBY
Commercial Director

STEVEN ESOM

MARK RECKITT

KATE ALLUM

PAM POWELL

TIM SMITH

Senior Independent 

Non-Executive Director

Non-Executive Director

Non-Executive Director

Non-Executive Director

Non-Executive Director

Adam was appointed  
to the Board in 2003 as 
Managing Director of 
Fresh Pork and became 
Chief Executive in 2012.

Mark was appointed 
to the Board in 2009 
as Finance Director.

Jim was appointed to the 
Board in 2010 as Sales and 
Marketing Director and 
became Commercial 
Director in 2014.

Steven was appointed 

as an independent 

Mark was appointed 

as an independent 

Kate was appointed 

as an independent 

Pam was appointed 

as an independent 

Tim was appointed 

as an independent 

non-executive director 

non-executive director 

non-executive director 

non-executive director 

non-executive director 

in 2009.

in 2014.

in 2013.

in 2018.

in 2018.

Term of Office

Martin was appointed 
to the Board in 1985  
as Finance Director, 
appointed Chief Executive 
in 1988 and became 
Chairman in 2004.

Committee Membership

N   Chair

Independent

Not applicable

Not applicable

Not applicable

Not applicable

Yes

Yes

Yes

Yes

Yes

Skills and Experience

Martin joined Cranswick 
as Finance Director in 
1985 when he led the 
Company’s listing on the 
London Stock Exchange 
and was subsequently 
appointed Chief Executive 
in 1988. Through Martin’s 
guidance over the last 
33 years the Group has 
expanded both organically 
and through acquisition 
and entered the FTSE 250 
in 2008. He became 
Executive Chairman in 
2004 and since 2013 has 
fulfilled the role on a 
part-time basis. Martin is 
a chartered accountant.

Adam joined Cranswick’s 
Fresh Pork Business in 1991 
and was appointed to the 
Board in 2003 as Managing 
Director of Fresh Pork. He 
was appointed as Chief 
Operating Officer in 2011 
and then Chief Executive in 
2012. Under his leadership 
Cranswick has continued  
to expand and become a 
major player in the food 
processing industry.

Adam was a committee 
member of the British  
Pig Executive between 
2005 and 2013.

External Appointments and Commitments

Jim joined Cranswick in 
1995. He was appointed 
Sales and Marketing 
Director in 2010 and 
Commercial Director  
in 2014 and has been a  
key member of the team 
responsible for growth  
of the Group and the 
development of its 
commercial strategy.

Mark joined Cranswick in 
2008 as Group Financial 
Controller and was 
appointed to the Board  
as Finance Director in 
2009. Before joining the 
Company, Mark held a 
number of senior finance 
roles in the food sector. 
Mark is responsible for 
overseeing the financial 
operation of the Group 
and setting financial 
strategy. Mark is a 
chartered accountant.

None

None

None

None

Non-Executive director 

Non-Executive Director 

Chief Executive of CeDo 

Non-Executive Director 

None

Board by tenure

Board by age

0-3
years

48

3-6
years

6-9
years

9 years
or more

41-45
years

46-50
years

51-55
years

56-60
years

61-65
years

Cranswick plc  Annual Report & Accounts 2018

R   Chair  A   N

A   Chair  N   R

A   N   R

A   N   R

A   N   R

Steven has experience of 

Mark has experience 

Kate has experience of  

Pam has international 

Tim has experience in 

the food sector having 

across a number of 

the food sector both 

experience in strategy, 

the UK food sector 

held a number of senior 

sectors. He was Group 

within the UK and Europe. 

marketing and innovation 

having worked in 

positions including 

Strategy Director of 

Kate was Chief Executive 

in fast moving consumer 

food manufacturing, 

Executive Director of Food 

Smiths Group plc between 

of First Milk Limited from 

goods, including food and 

government regulation and 

at Marks & Spencer plc 

2011 and 2014. Prior to 

2010 to 2015 and prior 

beverages. Pam spent  

supermarket retail. Tim was 

which followed 12 years  

joining Smiths, Mark  

to that was head of the 

nine years at SABMiller plc, 

the Group Quality Director 

at Waitrose, the last five 

was interim Managing 

European supply chain 

holding the position of 

at Tesco plc between 2012 

years of which he was 

Director of Green & Black’s 

for McDonalds.

Group Director of Strategy 

and 2017. Prior to joining 

Managing Director.

Chocolate and before that 

held a number of finance 

and strategy roles at 

Cadbury plc. Mark is a 

chartered accountant.

and Innovation, and prior 

Tesco plc, Tim was the 

to this, worked at Coty 

Chief Executive of the Food 

Europe in France, Unilever 

Standards Agency (FSA) 

plc in London, and Lever 

during which time he led 

Brothers in New York.

a strategic review of the 

agency. Before joining 

the FSA Tim led a number 

of businesses including 

Express Dairies plc and  

Arla Foods plc.

of The Rank Group Plc.

of Mitie Group plc and 

Limited. Non-Executive 

of Premier Foods plc 

Non-Executive Chairman 

Hill & Smith Holdings plc. 

Director of Origin 

and A.G.Barr plc.

of the BRC Global 

Non-Executive Director 

Enterprises plc.

Standards Board and 

of JD Wetherspoon plc 

Advantage Travel Centres.

between 2012 and 2016.

MARTIN DAVEY

Chairman

ADAM COUCH

Chief Executive

MARK BOTTOMLEY

Finance Director

JIM BRISBY

Commercial Director

Term of Office

Martin was appointed 

to the Board in 1985  

as Finance Director, 

Adam was appointed  

to the Board in 2003 as 

Managing Director of 

Mark was appointed 

to the Board in 2009 

as Finance Director.

appointed Chief Executive 

Fresh Pork and became 

Chief Executive in 2012.

in 1988 and became 

Chairman in 2004.

Committee Membership

Jim was appointed to the 

Board in 2010 as Sales and 

Marketing Director and 

became Commercial 

Director in 2014.

N   Chair

Independent

Skills and Experience

Martin joined Cranswick 

Adam joined Cranswick’s 

Mark joined Cranswick in 

Jim joined Cranswick in 

as Finance Director in 

1985 when he led the 

Fresh Pork Business in 1991 

2008 as Group Financial 

1995. He was appointed 

and was appointed to the 

Controller and was 

Sales and Marketing 

Company’s listing on the 

Board in 2003 as Managing 

appointed to the Board  

Director in 2010 and 

London Stock Exchange 

Director of Fresh Pork. He 

as Finance Director in 

Commercial Director  

and was subsequently 

was appointed as Chief 

2009. Before joining the 

in 2014 and has been a  

appointed Chief Executive 

Operating Officer in 2011 

Company, Mark held a 

key member of the team 

in 1988. Through Martin’s 

and then Chief Executive in 

number of senior finance 

responsible for growth  

guidance over the last 

2012. Under his leadership 

roles in the food sector. 

of the Group and the 

33 years the Group has 

Cranswick has continued  

Mark is responsible for 

development of its 

expanded both organically 

to expand and become a 

overseeing the financial 

commercial strategy.

and through acquisition 

major player in the food 

operation of the Group 

and entered the FTSE 250 

processing industry.

and setting financial 

strategy. Mark is a 

chartered accountant.

in 2008. He became 

Executive Chairman in 

2004 and since 2013 has 

fulfilled the role on a 

part-time basis. Martin is 

a chartered accountant.

Adam was a committee 

member of the British  

Pig Executive between 

2005 and 2013.

External Appointments and Commitments

None

None

None

None

NON-EXECUTIVE DIRECTORS

STEVEN ESOM
Senior Independent 
Non-Executive Director

MARK RECKITT
Non-Executive Director

KATE ALLUM
Non-Executive Director

PAM POWELL
Non-Executive Director

TIM SMITH
Non-Executive Director

Steven was appointed 
as an independent 
non-executive director 
in 2009.

Mark was appointed 
as an independent 
non-executive director 
in 2014.

Kate was appointed 
as an independent 
non-executive director 
in 2013.

Pam was appointed 
as an independent 
non-executive director 
in 2018.

Tim was appointed 
as an independent 
non-executive director 
in 2018.

R   Chair  A   N

A   Chair  N   R

A   N   R

A   N   R

A   N   R

Not applicable

Not applicable

Not applicable

Not applicable

Yes

Yes

Yes

Yes

Yes

Steven has experience of 
the food sector having 
held a number of senior 
positions including 
Executive Director of Food 
at Marks & Spencer plc 
which followed 12 years  
at Waitrose, the last five 
years of which he was 
Managing Director.

Mark has experience 
across a number of 
sectors. He was Group 
Strategy Director of 
Smiths Group plc between 
2011 and 2014. Prior to 
joining Smiths, Mark  
was interim Managing 
Director of Green & Black’s 
Chocolate and before that 
held a number of finance 
and strategy roles at 
Cadbury plc. Mark is a 
chartered accountant.

Kate has experience of  
the food sector both 
within the UK and Europe. 
Kate was Chief Executive 
of First Milk Limited from 
2010 to 2015 and prior 
to that was head of the 
European supply chain 
for McDonalds.

Pam has international 
experience in strategy, 
marketing and innovation 
in fast moving consumer 
goods, including food and 
beverages. Pam spent  
nine years at SABMiller plc, 
holding the position of 
Group Director of Strategy 
and Innovation, and prior 
to this, worked at Coty 
Europe in France, Unilever 
plc in London, and Lever 
Brothers in New York.

Tim has experience in 
the UK food sector 
having worked in 
food manufacturing, 
government regulation and 
supermarket retail. Tim was 
the Group Quality Director 
at Tesco plc between 2012 
and 2017. Prior to joining 
Tesco plc, Tim was the 
Chief Executive of the Food 
Standards Agency (FSA) 
during which time he led 
a strategic review of the 
agency. Before joining 
the FSA Tim led a number 
of businesses including 
Express Dairies plc and  
Arla Foods plc.

Non-Executive director 
of The Rank Group Plc.
Non-Executive Chairman 
of the BRC Global 
Standards Board and 
Advantage Travel Centres.

Non-Executive Director 
of Mitie Group plc and 
Hill & Smith Holdings plc. 
Non-Executive Director 
of JD Wetherspoon plc 
between 2012 and 2016.

Board by gender

Male

Female

Chief Executive of CeDo 
Limited. Non-Executive 
Director of Origin 
Enterprises plc.

Non-Executive Director 
of Premier Foods plc 
and A.G.Barr plc.

None

COMMITTEE MEMBERSHIP

A   Audit Committee
N   Nomination Committee
R   Remuneration Committee

Cranswick plc  Annual Report & Accounts 2018

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Financial StatementsShareholder InformationCorporate GovernanceStrategic ReportLEADERSHIP

HOW WE ARE 
GOVERNED

Cranswick plc Board

BOARD 
COMMITTEES

REMUNERATION 
COMMITTEE

NOMINATION 
COMMITTEE

AUDIT & RISK 
COMMITTEE

CHIEF EXECUTIVE

OPERATING 
BOARDS

GOURMET 
PRODUCTS

John Fletcher
Marcus Hoggarth
Andy Mayer
Drew Weir

POULTRY

FOOD CENTRAL

Nigel Armes 
John Armstrong
David Brown 
Andrew Gleadow
Jason Key
David Park
Matthew Ward

Chris Aldersley
Jackie Carter
Rebecca Dearsly
Kate Maxwell
Miranda Walker
Graeme Watson

FRESH PORK

CONVENIENCE

Darren Andrew
Charles Bowes
Neil Clappison
Barry Lock
Nick Mitchell
James Pontone
Neil Willis
Edward Wright

Ian Fisher
Andy Jenkins
Gary Landsborough
Sam Pearl
Simon Ravenscroft
Norman Smith
Rollo Thompson
Steve Westhead

DIVERSITY

Group Directors by tenure

Group Directors by age

Group Directors by gender

• 0-3 years 37%
• 3-6 years 33%
• 6-9 years 21%
• 9 years or more 9%

• Under 40 years 21%
• 41-45 years 12%
• 46-50 years 34%
• 51-55 years 24%
• 56-60 years 6%
• 61-65 years 3%

Male

88%

Female

12%

50

Cranswick plc  Annual Report & Accounts 2018

PRINCIPLES OF GOOD 
GOVERNANCE

The Board is responsible for the long-term success and stewardship of the Company, overseeing its conduct and affairs to create sustainable 
value for the benefit of its Shareholders and other stakeholders including customers, suppliers, employees and the communities in which the 
business operates.

The Board delegates certain roles and responsibilities to its various committees and to senior management. The committees assist the Board by 
fulfilling their obligations and reporting back to the Board on the outcomes from their respective activities.

This report, together with the Audit Committee Report on pages 57 to 62, the Nomination Committee Report on pages 63 to 65, and the 
Remuneration Committee Report on pages 66 to 82, describes how the Board applies the principles of good governance and best practice as  
set out in the UK Corporate Governance Code (the ‘Code’) which can be found on the Financial Reporting Council’s website: www.frc.org.uk.

Our approach to governance is in accordance with best practice as outlined by the key principles of the five sections of the Code: leadership; 
effectiveness; accountability; remuneration; and relations with Shareholders.

CHIEF EXECUTIVE 
AND EXECUTIVE 
COMMITTEE

An Executive Committee, 
consisting of the Executive 
Directors and senior executives 
from the business, meets 
occasionally to discuss strategy, 
operational and commercial 
matters affecting the business. 
The feedback from this 
committee is shared  
with the Board.

OPERATING 
BOARDS

Operating boards (or sub-
boards) consisting of senior 
executives from each of the 
relevant businesses meet 
regularly to discuss operational 
and commercial matters 
affecting such businesses. 
Operating boards are also 
attended by the Executive 
Directors and relevant members 
of the Food Central operating 
board as appropriate. The 
feedback from the operating 
boards is shared with the Board.

THE BOARD

The Board consists of senior 
Executive management 
alongside a strong team of 
sector experienced Non-
Executive Directors. All 
Non-Executive Directors are 
deemed to be independent.  
The Board is ultimately 
responsible for the business 
strategy and the financial 
robustness of the Group, for 
monitoring performance and  
for establishing a governance 
structure and practice which 
facilitates effective decision 
making and good governance. 
To enable the members of the 
Board to discharge these 
responsibilities, they have full 
and timely access to all relevant 
information and Board meetings 
are held at the Group’s 
production facilities allowing  
the Directors to review the 
operations and meet the 
management teams of those 
particular sites.

BOARD 
COMMITTEES

The Board delegates certain 
roles and responsibilities to its 
various committees and to 
senior management. The 
committees assist the Board by 
fulfilling their obligations and 
reporting back to the Board  
on the outcomes from their 
respective activities.

To assist the Board in carrying 
out its functions and to ensure 
that there is independent 
oversight of internal controls and 
risk management, the Board 
delegates certain responsibilities 
to its principal committees.

  Read more on page 56.

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PRINCIPLES OF GOOD GOVERNANCE CONTINUED

ROLES AND RESPONSIBILITIES

CHAIRMAN

Martin Davey

CHIEF EXECUTIVE (CEO)

Adam Couch

EXECUTIVE DIRECTORS

Mark Bottomley and Jim Brisby

•  Primarily responsible for the leadership of the Board, ensuring that it is effective and promoting 

critical discussion.

•  Chairs the Nomination Committee and the Annual General Meeting.
•  Sets the Board meeting agendas in consultation with the Chief Executive and Company Secretary, 

ensuring they are aligned to the business strategy.

•  Leads the performance evaluation of the Board and ensures its effectiveness in all aspects of its role.
•  Sponsors and promotes the highest corporate governance and ethical standards.
•  Facilitates contribution from all Directors to the discussions of the Board.
•  Provides a sounding board for the Chief Executive on key business decisions and challenges proposals 

where appropriate.

•  Ensures effective communication with our Shareholders and other stakeholders.

•  Develops and implements the Group’s strategy with input from the rest of the Board and its advisers.
•  Responsible for the overall operational activity of the Group.
•  Manages the day-to-day business of the Group, leads its direction and promotes its culture and values.
•  Brings matters of particular significance or risk to the Chairman for discussion and consideration by the 

Board where appropriate.

•  Responsible for overseeing the delivery of the sustainability agenda within the Group.

•  Provide specialist knowledge and experience to the Board.
•  Support the CEO in the implementation of the Group’s strategic policies.
•  Responsible for the budgeting process and reporting of the financial performance of the Group.
•  Responsible for the commercial affairs of the Group.
•  Responsible for the successful leadership and management of commercial, risk and finance functions 

across the Group.

SENIOR INDEPENDENT DIRECTOR (SID)

Steven Esom

Is available if Shareholders want to raise concerns which normal channels have failed to resolve.

•  Provides a sounding board for the Chairman and supports him in his leadership of the Board.
• 
•  Chairs the Remuneration Committee.
•  Heads up the Non-Executive Directors on the Board.
•  Reviews the Chairman’s annual performance appraisal along with the other Non-Executive Directors.

NON-EXECUTIVE DIRECTORS

Kate Allum, Pam Powell,
Mark Reckitt and Tim Smith

COMPANY SECRETARY

Steven Glover

•  Bring complementary skills and experience to the Board.
•  Constructively challenge the Executive Directors on matters affecting the Group.
•  Chairs the Audit Committee (Mark Reckitt).
•  Satisfy themselves as to the accuracy of the financial performance of the Group and the robustness 

and effectiveness of financial controls and risk management processes.

•  Help develop strategy with an independent outlook.
•  Together with the SID review management’s performance.

•  Responsible to the Board.
•  Acts as secretary to the Board and each of its Committees ensuring compliance with procedures.
•  Responsible, under the direction of the Chairman, for ensuring the Board receives timely and 

accurate information.

•  Provides support to the Non-Executive Directors.
•  Responsible for advising the Board on all governance matters.

52

Cranswick plc  Annual Report & Accounts 2018

EFFECTIVENESS

BOARD 
EFFECTIVENESS

BOARD OPERATION AND ATTENDANCE
There were eight scheduled Board meetings held during the year and a number of other meetings and conference calls were convened for specific 
business matters. Board agendas are set by the Chairman in consultation with the Chief Executive and with the assistance of the Company 
Secretary. All Directors are expected to attend the scheduled Board meetings and relevant Committee meetings in addition to the Annual 
General Meeting unless they are prevented from doing so by prior work or extenuating personal commitments. Where a Director is unable to 
attend a meeting they have the opportunity to review relevant papers and discuss any issues with the Chairman in advance of the meeting. 
Following the meeting the Chairman, or Committee Chair as appropriate, also briefs any Director not present to update them on key matters 
discussed and decisions taken.

Details of Board membership and attendance at scheduled Board meetings are set out below:

Meetings held during the year

Board

8

Audit Committee

Nomination Committee

Remuneration Committee

3

2

4

Meetings attended

Meetings attended

Meetings attended

Meetings attended

Executive Directors

Martin Davey

Adam Couch

Mark Bottomley

Jim Brisby

Non-Executive Directors

Steven Esom

Mark Reckitt

Kate Allum

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a – not applicable (where Director is not a member of the Committee). Executive Directors do attend the various Committee meetings by invitation as required.

PROFESSIONAL DEVELOPMENT
In the past, the appointment of an Executive Director has usually been an internal promotion and their knowledge of the business has been  
well established. Our new Non-Executive Directors have received a comprehensive introduction to the Group’s activities and a tailored induction 
programme including a number of site visits. All Directors are provided with the opportunity for ongoing training to keep up to date with relevant 
legislative changes, including covering their duties and responsibilities as Directors and the general business environment. Directors can obtain 
independent advice at the expense of the Company.

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Financial StatementsShareholder InformationCorporate GovernanceStrategic Report 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EFFECTIVENESS
BOARD EFFECTIVENESS CONTINUED

KEY ACTIVITIES

STRATEGIC LEADERSHIP

GOVERNANCE AND RISK

•  Regularly discussing strategy at Board meetings throughout 

•  Reviewing the three year forecasts and other factors in 

the year.

•  Receiving presentations from operational management on 

future strategic opportunities.

support of the Viability Statement. (Viability is considered 
in detail on pages 42 and 43).

•  Reviewing Board and Committees’ effectiveness and 

•  Considering potential acquisition opportunities and other 

Directors’ conflicts of interest.

strategic initiatives.

•  Reviewing the development of the Group’s new £28 million 

•  Reviewing terms of reference for all Committees.
•  Reviewing quarterly Health & Safety, Risk and 

Continental Foods facility at Bury.

Technical updates.

•  Considering the proposal to develop a new poultry processing 

•  Reviewing the principal financial and non-financial risks, 

facility at Eye, Suffolk.

•  Discussing the continuing ramifications of the UK vote in June 

2016 to exit the EU.

including cyber, to which the Group is exposed (supported by 
the Audit Committee).

•  Considering proposed governance reforms.

PEOPLE AND SUCCESSION

PERFORMANCE MONITORING

•  Considering proposals on succession planning, when 

required, for the Board.

•  Approving promotion of new senior executives to the 

subsidiary boards.

•  Reviewing proposals on senior executive succession planning.
•  Considering the talent management programme and the 

•  Approving the Group’s tax strategy.
•  Approving the Company’s dividend strategy.
•  Recommending the 2016/17 final dividend and the 2017/18 

interim dividend.

•  Reviewing and approving the Group’s annual budget, interim 

results and Annual Report.

need to develop the managers and executives of the future.

•  Considering whether the Annual Report and Accounts are fair, 

•  Reviewing the structure, size, composition and diversity of 
both the Board and its Committees (supported by the 
Nomination Committee).

balanced and understandable.

•  Considering monthly operational reports from the Chief 
Executive, Finance Director and Commercial Director.

•  Approving a further one year term as a Non-Executive 

•  Reviewing reports from the Chairs of the Audit, Nomination 

Director for Steven Esom.

and Remuneration Committees.

•  Approving the appointment of Pam Powell and Tim Smith  

•  Approving capital expenditure proposals in excess of £1 million.

as new Non-Executive Directors.

CONFLICT OF INTEREST
The Board has completed its annual review of the register relating to potential conflicts of interest with its Directors and confirms that no such 
conflicts exist.

BOARD PERFORMANCE EVALUATION
The performance evaluation process was undertaken in early 2018 based on a questionnaire which included questions about Board administration, 
the role of the Chairman, strategy, risk oversight, succession planning and the Board committee structure. The questionnaire was completed by all 
Board members. A report on the outcome of the evaluation exercise was prepared by the Company Secretary and was presented to the Board at its 
March 2018 meeting.

The report concluded from the feedback to their questionnaire that we operated an extremely unified, highly functional Board. The evaluation 
recognised the need to continue the progress made to date in certain key areas such as people development and strategy.

The Chairman has evaluated the performance of individual Directors through informal discussions and observations. The Senior Independent  
Non-Executive Director and the other Non-Executive Directors have met, without the Chairman present, to appraise his performance.

Overall the Board considered the performance of each Director to be effective and concluded that both the Board and its committees continue to 
provide effective leadership and exert the required levels of governance and control. The Board will continue to review its procedures, effectiveness 
and development in the year ahead.

54

Cranswick plc  Annual Report & Accounts 2018

RISK MANAGEMENT AND INTERNAL CONTROL
It is the Board’s role to protect the business from operational and financial risks and it has established a system of internal control which safeguards 
the Shareholders’ investment and the Group’s assets. Such a system provides reasonable but not absolute assurance against material misstatement 
or loss, as it is designed to manage rather than eliminate the risk of failure to achieve business objectives. The Board is responsible for reviewing the 
effectiveness of internal controls. The Audit Committee supports the Board in this process by reviewing the principal risks and the report on pages 57 
to 62 outlines further this process.

The Group operates within a clearly defined organisational structure with established responsibilities, authorities and reporting lines to the Board. 
The organisational structure has been designed in order to develop, plan, execute, monitor and control the Group’s objectives effectively and to 
ensure that internal control is embedded within the operations.

The Board confirms that the key ongoing processes and features of the Group’s internal, risk-based, control system have been fully operative 
throughout the year and up to the date of approval of the Annual Report.

FINANCIAL REPORTING
The culture of the business extends to the provision of financial information. Operational management provide weekly forecasts, monthly  
trading reports, and annual budgets and these are forwarded to Group management and are discussed at monthly site operating board 
meetings. Group Executive Directors attend most of these meetings and the information is consolidated and reported at Group Board meetings. 
The Group prepares an annual budget and half year re-forecast that are agreed by the Board, with the budget including a three year forecast  
for consideration to support the Viability Statement. The use of standard reporting software by all Group entities ensures that information is 
presented in a consistent manner which facilitates the preparation of the consolidated financial statements. Site directors and finance heads  
are required to sign a monthly confirmation that their business has complied with the Group’s accounting policies and procedures, with a more 
detailed confirmation provided for half year and year end reporting.

REMUNERATION
The Remuneration Committee monitors the executive remuneration packages and incentive scheme and believes the incentives provide a strong 
alignment between Shareholders, the Executive Directors and the wider senior executive management team. The remuneration policy was agreed 
at the AGM in 2015 and is due to be renewed at the Company’s forthcoming AGM in July. Details of the proposed new policy are included in the 
Remuneration Committee Report on pages 66 to 82 which provides further details on Directors’ remuneration, together with the activities of the 
Remuneration Committee during the year.

RELATIONS WITH SHAREHOLDERS
Regular engagement with investors provides the Group with the opportunity to discuss certain areas of interest and to ascertain any areas of 
concern they may have. Further details of steps taken by the Group to engage with its Shareholders are set out on page 83 along with details 
of the Company’s major Shareholders.

By order of the Board

Steven Glover
Company Secretary

22 May 2018

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Financial StatementsShareholder InformationCorporate GovernanceStrategic ReportACCOUNTABILITY

BOARD 
COMMITTEES

THE BOARD DELEGATES CERTAIN ROLES AND RESPONSIBILITIES TO ITS COMMITTEES 
WHICH ASSIST THE BOARD BY FULFILLING THEIR OBLIGATIONS AND REPORTING 
BACK TO THE BOARD ON THEIR ACTIVITIES.

THE AUDIT COMMITTEE
Chair: Mark Reckitt
•  Steven Esom
•  Kate Allum

Integrity of financial statements

KEY RESPONSIBILITIES
• 
•  Accounting policies
• 
•  External audit
•  Whistleblowing and anti-bribery
•  Group viability and related disclosure

Internal controls and risk management

THE NOMINATION COMMITTEE
Chair: Martin Davey
•  Steven Esom
•  Mark Reckitt
•  Kate Allum

KEY RESPONSIBILITIES
•  Board composition
•  Succession planning
•  Non-Executive Directors
•  Diversity
•  Governance and evaluation

THE REMUNERATION COMMITTEE
Chair: Steven Esom
•  Mark Reckitt
•  Kate Allum

KEY RESPONSIBILITIES
•  Review of Remuneration Policy
•  Executive Director and senior executive 

remuneration

•  Approval of bonuses
•  LTIP awards
•  Shareholder engagement

56

Cranswick plc  Annual Report & Accounts 2018

THE AUDIT 
COMMITTEE

THE AUDIT COMMITTEE ASSISTS THE BOARD IN DISCHARGING 
ITS RESPONSIBILITIES FOR THE INTEGRITY OF THE FINANCIAL 
STATEMENTS, THE EFFECTIVENESS OF INTERNAL REPORTING 
PROCESSES AND SYSTEMS OF INTERNAL CONTROLS, 
IDENTIFICATION AND MANAGEMENT OF RISKS AND  
THE EXTERNAL AND INTERNAL AUDIT PROCESSES.

COMPOSITION OF THE AUDIT COMMITTEE
The Audit Committee comprises the following Non-Executive Directors:

OTHER REGULAR ATTENDEES
•  The Chairman, Chief Executive, Group Finance Director, Group 

Committee Members

Mark Reckitt – Chair

Steven Esom

Kate Allum

Meetings attended

Financial Controller, Group Head of Internal Audit, External Audit 
Partner and External Audit Senior Manager attended by 
invitation as required.

•  The Group Company Secretary also attended meetings as 

secretary to the Committee.

FREQUENCY OF MEETINGS
The Committee meets as necessary and at least three times a year.

INDEPENDENCE
All Members of the Committee are independent.

KEY ACTIVITIES IN 2017-18
Integrity of Financial Statements

External audit

•  Reviewed the key financial reporting judgements and concluded 

•  Reviewed and was satisfied with the effectiveness of the external 

that accounting treatments were appropriate.

audit process.

•  Reviewed and concluded that the Financial Statements are fair, 

•  Approved the terms of engagement and remuneration of the 

balanced and understandable.

external auditor.

•  Reviewed and concluded that the Group is viable over the three-
year review period and that the Viability Statement disclosures 
are appropriate.

•  Monitored the independence of the external auditor and concluded 

that PricewaterhouseCoopers LLP (‘PwC’) are independent.

Accounting policies

•  Reviewed the Group’s accounting policies to ensure they remain 

appropriate and have been consistently applied.

•  Reviewed the disclosure of Alternative Performance Measures 

(APMs) and concluded that they are appropriate for monitoring  
the Group’s underlying performance.

•  Reviewed the impact of forthcoming new accounting standards 

and concluded that disclosures in this year’s Financial Statements 
are appropriate.

Internal audit

•  Reviewed and challenged the work of the Group’s Internal Audit 
function and concluded that it is operating effectively and is 
appropriately resourced.

•  Engaged Deloitte LLP to carry out an independent external review  
of the effectiveness of the Internal Audit function and reviewed 
their findings.

•  Reviewed and approved the Internal Audit Charter and Internal 

Audit plan for the year.

Whistleblowing and anti-bribery

•  Reviewed and approved the Group’s anti-bribery policy.
•  Reviewed and approved the Group’s whistleblowing policy.
•  Reviewed whistleblowing reports and their resolution.

Internal controls and risk management

•  Reviewed the Group’s internal controls and risk management 
systems and concluded that they are operating effectively.
•  Reviewed and challenged the work, and associated reporting,  

of the Group Risk Committee.

•  Engaged Aon plc to carry out an independent external review  

of the effectiveness of the Group’s Risk Management Framework 
and reviewed their findings.

Group viability and related disclosures

•  Reviewed and concluded that a three-year time horizon for the 

Group’s Viability Statement was appropriate.

•  Reviewed the Group’s budget, forecasts and downside sensitivity analysis 
and concluded that the Group is viable over the 3-year time horizon.
•  Reviewed and approved the Viability Statement disclosures in the 

Financial Statements.

Cranswick plc  Annual Report & Accounts 2018

57 

Financial StatementsShareholder InformationCorporate GovernanceStrategic Report 
 
 
 
 
 
ACCOUNTABILITY

AUDIT COMMITTEE 
REPORT

IT HAS BEEN ANOTHER BUSY YEAR FOR THE COMMITTEE WITH THE TRANSITION OF EXTERNAL AUDITOR 
FOLLOWING LAST YEAR’S AUDIT TENDER PROCESS AND EXTERNAL REVIEWS OF THE GROUP’S RISK MANAGEMENT 
FRAMEWORK AND INTERNAL AUDIT FUNCTION ADDING TO THE USUAL FULL COMMITTEE AGENDA.

I am pleased to report on the activities of the Audit Committee during the year ended 31 March 2018.

As in previous years, the Committee has focused on its core responsibilities of supporting the Board and protecting the interests of Shareholders  
in relation to financial reporting and internal control. This has been achieved by ensuring that the Group has in place a robust risk management 
process and an effective internal control framework to manage its risks, in support of going concern and viability confirmations. In addition, 
the Committee has continued to focus on ensuring the integrity, quality and compliance of the Group’s external financial reporting.

This report sets out:
•  the role, composition, activities and responsibilities of the Audit Committee;
•  a summary of the meetings of the Audit Committee during the year;
•  the significant financial reporting issues debated by the Committee;
•  the Committee’s oversight of the Group’s Risk Management and internal control systems in support of the Board;
•  the respective roles and effectiveness of the internal and external auditors;
•  details of the transition of external auditor during the year; and
•  the Committee’s annual review of external auditor independence.

The Committee met three times during the year and invited the Company’s Chairman, Chief Executive, Group Finance Director, Group Financial 
Controller and Head of Internal Audit to attend the meetings along with the external Audit Partner and Senior Manager. The Committee also held 
separate private meetings with internal and external audit.

The Committee reviewed the appropriateness of the financial results for the full year and half year and the first and third quarter trading 
statements, including applicable accounting policies, key judgement areas, going concern and viability assumptions. The Committee also 
reviewed the Annual Report & Accounts taken as a whole to ensure they are fair, balanced and understandable and provide the necessary 
information for Shareholders to assess the Company’s performance, business model and strategy.

Specific areas of financial reporting focus during the year included:
•  the quantum and appropriateness of commercial accruals;
•  the accounting treatment and disclosure of biological assets; and
•  revenue recognition.

The Committee reviewed Internal Audit’s terms of reference and work plans and oversaw the Group’s relationship with the external auditor 
including scope, fees and work performed. The Committee was satisfied with the performance of the Group’s internal audit function and the 
external auditor.

In the coming year, the Committee will continue to focus on the Group’s risk management processes, internal control frameworks and external 
financial reporting to ensure that they remain effective and robust to support the future successful growth and development of the business.

On behalf of the Board

Mark Reckitt
Chair of the Audit Committee

22 May 2018

58

Cranswick plc  Annual Report & Accounts 2018

ROLE OF THE COMMITTEE
The Committee’s primary role is to assist the Board in providing effective governance over the appropriateness of the Group’s financial reporting, 
Risk Management and internal control systems. It is responsible for monitoring the integrity of the financial statements and other communications 
and announcements to the market, and for considering whether accounting policies are appropriate. It reviews the Company’s internal controls and 
risk management frameworks, and reviews and approves the activities, plans and effectiveness of both the Group’s internal and external auditors.

The Audit Committee terms of reference, which are reviewed and approved by the Board annually, are available on the Company’s website and at 
the Annual General Meeting.

The timing of meetings is designed to fit in with the Group’s financial calendar, with meetings in advance of half year and year-end financial 
reporting in November and May respectively, and an additional meeting in January in preparation for the year end process.

All members of the Committee have extensive managerial experience in large, complex, food sector organisations and have a wide range of financial, 
commercial and operational expertise. It is a requirement of the UK Corporate Governance Code that at least one Committee member has recent 
and relevant financial experience. Mark Reckitt, the Committee Chairman, meets this requirement. Full biographical details of the Audit Committee 
members can be found on page 49.

ACTIVITIES OF THE COMMITTEE
The Committee is required to meet at least three times a year and its agenda is linked to the Group financial calendar. The Company Chairman, Chief 
Executive, Finance Director, Group Financial Controller, Head of Internal Audit and representatives of the external auditor are invited to attend each 
meeting. The Company Secretary also attends the meetings as secretary to the Committee. Both the external auditor and the Head of Internal Audit 
have the opportunity to access the Committee, without the Executive Directors being present, at any time, and the Committee formally meets with 
both the external auditor and internal audit independently, at least once a year.

PRINCIPAL RESPONSIBILITIES OF THE AUDIT COMMITTEE
The Committee’s principal responsibilities include reviewing and monitoring:
•  the integrity of the Group’s financial statements;
•  the Group’s accounting policies and the impact of new and amended accounting standards;
•  the effectiveness of the Group’s financial reporting, internal control and risk management systems in support of the Board;
•  the effectiveness of the internal audit function in the context of the Company’s overall risk management framework;
•  the effectiveness, scope, cost and independence of the Group’s external auditor;
•  the Company’s whistleblowing and anti-bribery policies; and
•  the Group’s viability, and its disclosure within the Annual Report.

The Committee makes recommendations to the Board on the removal, appointment or reappointment of the Group’s external auditor.  
The Committee also reviews its terms of reference annually and makes recommendations to the Board for any appropriate changes.

FAIR, BALANCED AND UNDERSTANDABLE
In addition, at the request of the Board, the Audit Committee has reviewed and reported to the Board that it is satisfied that the financial 
statements taken as a whole are fair, balanced and understandable and provide the information for Shareholders to assess the Company’s 
position and performance, business model and strategy.

In order to give this report, the Audit Committee carried out a number of additional procedures including:
•  obtaining confirmation from the relevant preparers of the various parts of the Annual Report that they had reviewed the fairness and 

completeness of their sections;

•  ensuring a thorough verification process had been completed;
•  consideration of the Annual Report and Accounts in the context of the Audit Committee’s knowledge and experience of the business;
•  reviewing the disclosure of Alternative Performance Measures (APMs) and considering their appropriateness for monitoring the Group’s 

underlying performance;

•  holding discussions with both internal and external audit; and
•  reviewing and discussing a paper from the Finance Director outlining issues to consider and why he believed the Annual Report was fair, 

balanced and understandable.

The Board and the Committee understand that ‘fair’ should mean reasonable and impartial, ‘balanced’ should mean even-handed with both 
positive and negative messages being portrayed and ‘understandable’ should mean simple, clear and free from jargon or unnecessary clutter.

Cranswick plc  Annual Report & Accounts 2018

59 

Financial StatementsShareholder InformationCorporate GovernanceStrategic ReportACCOUNTABILITY
AUDIT COMMITTEE REPORT CONTINUED

VIABILITY STATEMENT
Also at the request of the Board, and reflecting the requirement of the UK Corporate Governance Code, the Audit Committee has reviewed  
and reported to the Board that it is satisfied with the risk disclosures and Viability Statement which have been presented.

In order to give this report, the Audit Committee carried out a number of additional procedures including:
•  reviewing risk reporting disclosures in detail;
•  considering the appropriateness of the three-year time horizon selected for testing the Group’s viability, including consideration of the 

uncertainty resulting from the UK’s exit from the European Union;

•  reviewing the Group annual budget and extended three-year forecast and the assumptions therein for reasonableness;
•  agreeing appropriate downside sensitivities to be applied to the forecasts for stress testing, based on the Group’s principal risks and the work  

of the Risk Committee; and

•  reviewing the availability of debt funding for the Group across the three-year forecast period.

The Board and the Committee concluded that, based on the results of the analysis provided, they have a reasonable expectation that the Group 
will be able to continue in operation and meet its liabilities as they fall due over a three-year time horizon (see pages 42 and 43).

PERFORMANCE EVALUATION OF THE AUDIT COMMITTEE
In the prior year, an independent evaluation of the effectiveness of the Committee was carried out externally by EquityCommunications Limited. 
The evaluation was very positive with comments indicating that the Committee was working well. Recommended actions to further improve the 
performance of the Committee were incorporated into the Committee’s processes and activities for the year ended 31 March 2018.

In the current year an internal evaluation of the performance of the Board and its Committees was carried out which concluded that the Audit 
Committee continues to provide effective leadership and exerts the required levels of governance and control. Further details of the evaluation  
are detailed in ‘Board Effectiveness’ on page 54.

FINANCIAL REPORTING
During the year, the Audit Committee reviewed accounting papers prepared by management and considered, with input from the external 
auditor, the appropriateness of the main accounting policies, estimates and judgements made in preparing the financial statements. The key 
matters that the Committee considered in reviewing the financial statements for the year ended 31 March 2018 are set out below.

Financial reporting area

Judgement and assurance considered

Commercial accruals

Biological assets

Revenue recognition

The Committee reviewed the level of commercial accruals for rebates, discounts and promotional activity at 
the balance sheet date. The level of commercial accruals is viewed by the Committee, management and the 
external auditor as an area sensitive to a moderate degree of commercial judgement, albeit 76 per cent of the 
year end accrual related to volume rebates and similar allowances which require a lower level of judgement  
and estimation due to their mechanical calculation. The Committee also noted the FRC’s guidance on complex 
supplier arrangements. After reviewing the level of accruals and the intra-year movement, including the  
profit effect and considering the work of internal and external audit in verifying the underlying contractual 
arrangements, the Committee supported management’s assumptions and accounting treatment including 
the disclosures provided in the report and accounts. (See Note 20).

As a result of the additional focus which the Group’s new external auditors placed on the audit of biological 
assets the Committee revisited the key assumptions used in the Group’s valuation models and the accounting 
treatment adopted in this area. In accordance with IAS 41, biological assets (pigs and chickens) are valued  
at fair value in the Group balance sheet, with the net valuation movement disclosed separately on the face  
of the income statement. The valuation requires a significant level of judgement and is sensitive to the key 
assumptions used in the models which include mortality rates, growth rates and the fair value of livestock at 
the various stages of development. The Audit Committee reviewed the assumptions used within the models 
and management’s proposed accounting treatment and was satisfied that the standard had been fairly and 
consistently applied and the required disclosures made in the financial statements. (See Note 16).

The Committee reviewed the Group policy on revenue recognition, to which there were no changes during  
the year, and concluded that it was appropriate for the business activities carried out by the Group. As a food 
production business, the Committee does not consider revenue recognition for the Group to be complex, but 
acknowledges that it is a key area of audit focus due to the risk of misstatement of revenues as a result of 
management override. The Committee thoroughly reviewed the work of both internal and external audit in  
this area and concluded that revenues had been appropriately recognised and that there was no evidence of 
management bias. In addition, the Committee has reviewed the impact of the forthcoming new International 
Financial Reporting Standard on revenue (IFRS 15 – Revenue from Contracts with Customers) and agreed with 
management’s conclusion that the new standard does not have a material impact on the Group’s recognition 
of revenue. (See Notes 2 and 3).

RISK MANAGEMENT AND INTERNAL CONTROL
The Committee conducted its annual review of the effectiveness of the Company’s internal control and Risk Management Framework through 
the work of Internal Audit, the external auditor’s control recommendations on the Group’s financial control environment following their audit and 
thorough review and challenge of monthly Board reports. The Committee also reviewed the Group’s whistleblowing and bribery prevention policies 
and whistleblowing reports.

A Risk Committee chaired by the Finance Director and including representatives from all areas of the business meets quarterly, reporting its 
outputs directly to the Committee and updating the Board accordingly.

60

Cranswick plc  Annual Report & Accounts 2018

During the year, to provide additional assurance that the Group’s Risk Management Framework is operating effectively, the Audit Committee 
engaged Aon plc to provide an independent review of the Framework, including the activities of the Risk Committee. The review confirmed that, 
overall, arrangements were appropriate for the size of the Group and operating effectively, as well as highlighting several areas for the further 
development of the Framework. A plan has been put in place to incorporate these recommendations over the short term.

The Committee reviewed the key conclusions from work performed by the Group Risk Committee during the year to gain assurance over the Risk 
Management Framework in place across the Group which is designed to identify, evaluate, monitor and mitigate risk. The Committee was satisfied 
that all principal risks had been identified (see pages 42 to 45) and that the risk management framework is operating effectively and is appropriate 
to support the Group’s strategy for continued growth.

INTERNAL AUDIT
The Audit Committee is responsible for monitoring the performance and effectiveness of the Company’s Internal Audit activities. The Audit 
Committee reviewed and approved the annual Internal Audit plan, ensuring that it was aligned to the principal risks of the business and received 
regular progress updates on delivery of the plan objectives at each of its meetings during the year. On an annual basis, the Committee reviews 
and approves the Group’s Internal Audit Charter which sets out the role and mandate of the Internal Audit function.

The Internal Audit approach takes into account the overall Group risk framework as well as risks specific to individual operations and is regularly 
updated to take into account changes to the risk profile of the Group. The plan set out at the beginning of the current year was achieved. Internal 
Audit findings together with responses from management were considered by the Audit Committee and where necessary challenged. The Audit 
Committee also reviewed progress by management in addressing the issues identified on a timely basis. The Audit Committee was satisfied that 
the Internal Audit function is operating effectively and that the level of experience and expertise within the department is appropriate to meet the 
Group’s needs.

During the year, Internal Audit performed a core financial controls review at all sites and also reviewed specific Group non-financial risk areas. Overall 
no control failings or weaknesses were identified that would have a significant impact on the Group; however, recommendations were raised where 
necessary at specific sites to strengthen existing processes and controls and follow-up audit visits were carried out at the majority of sites to ensure 
that agreed corrective actions were being taken.

The Committee keeps the performance and effectiveness of the Internal Audit function under review and in doing so it also assesses the quality, 
experience and expertise within the department. As outlined in last year’s report, to provide additional assurance that the Internal Audit department 
is operating effectively, the Committee engaged Deloitte LLP during the year to provide an independent assessment of the function.

The review concluded that audits were ‘in all material aspects’ compliant with Institute of Internal Audit (IIA) standards and also noted that the 
function has clarity of purpose, has a good understanding of the business, is taken seriously and respected across the Group, and benefits from 
strong engagement with the Board and Audit Committee. A number of recommendations for the further development of the function were 
proposed and a plan has been put in place to address these.

The Group operates a decentralised structure where significant accountability is devolved to site operational and financial management. Control 
weaknesses identified at site level are taken seriously and management and the Committee seek to ensure that their cause is understood and 
mitigating actions are taken to limit the potential for recurrence. In view of the work of internal audit, external audit and Group management,  
it is considered unlikely that a weakness at an individual site would have a significant impact on the Group.

EFFECTIVENESS OF THE EXTERNAL AUDIT PROCESS
Following last year’s external audit tender process, PricewaterhouseCoopers LLP (‘PwC’) were formally appointed as the Group’s external auditor 
at the AGM, on 24 July 2017. The Audit Committee assessed the qualifications, expertise, resources and independence of the auditor as part of 
the audit tender process. These criteria along with the quality and effectiveness of the audit process are reassessed by the Committee on an 
annual basis.

In addition to the year-end audit, PwC carried out a review on the Group’s interim reporting during the year, with delivery of the review being in line 
with the plan set out during the tender process. The Committee considers that such a review gives the Board additional assurance over the half year 
process and reporting.

The Committee considered the following factors in assessing the effectiveness of the external audit process:
•  the experience and expertise of the Audit Partner and the audit team;
•  the level of professional scepticism displayed throughout the audit process;
•  the extent to which the audit plan was met and the quality of its delivery and execution;
•  the robustness and perceptiveness of work performed on key accounting and audit judgements; and
•  the content of reports on audit findings and other communications.

Having considered these factors, and noted the observations made in the auditor’s reporting, the Committee was satisfied with the effectiveness 
of the external audit process.

The Committee will assess the external auditor’s performance and effectiveness for the current year through a questionnaire to be completed  
by Audit Committee members and the Group’s senior finance team. The output from the process will be reviewed and discussed by the Audit 
Committee and with the external auditor at the Committee’s November 2018 meeting.

The Audit Committee also approves the terms of engagement and remuneration of the external auditor and monitors their independence. 
The Committee confirms that it has complied with the requirements of the CMA Order 2014 as regards audit tendering, auditor appointment, 
negotiation and agreement of audit fees and approval of non-audit services.

Cranswick plc  Annual Report & Accounts 2018

61 

Financial StatementsShareholder InformationCorporate GovernanceStrategic ReportACCOUNTABILITY
AUDIT COMMITTEE REPORT CONTINUED

EXTERNAL AUDIT TRANSITION
As reported previously, PwC were formally appointed as the Group’s external auditor at the 2017 AGM. To ensure the firm’s independence  
and avoid any conflict of interest for the year ended 31 March 2018, PwC stepped down as tax advisers to the Group prior to the start of the 
financial year.

To ensure that PwC were well prepared for their engagement as external auditor, transition meetings were held with Group management and the 
firm shadowed aspects of Ernst & Young’s 2017 audit process including attendance at the Group audit clearance meeting and the year-end Audit 
Committee meeting to fully understand the audit approach taken and conclusions reached on significant audit issues and judgements.

Subsequently, PwC have continued to build their knowledge of the business through further visits to production sites, meetings with Group 
management and reporting on the Group’s half year interim statement.

AUDITOR INDEPENDENCE
The Group meets its obligations for maintaining an appropriate relationship with the external auditor through the Audit Committee, whose terms of 
reference include a requirement to oversee the commissioning, and monitor the level, of non-audit work performed by the external auditor, to ensure 
objectivity and independence is safeguarded. There is an established policy concerning the types of non-audit services the external auditor should 
not carry out to avoid compromising their independence and these include internal accounting or other financial reporting services, internal audit, 
tax advice, legal, actuarial or valuation services, executive or management roles or functions and remuneration consultancy. The Audit Committee 
Chair’s approval is required prior to awarding to the external auditor any reporting accountant, or corporate transaction work or any other non-audit 
services in excess of £30,000.

During the year, the Audit Committee reviewed and considered the following factors to assess the objectivity and independence of PwC:
•  The auditor’s procedures for maintaining and monitoring independence, including those to ensure that the partners and staff have no personal 

or business relationships with the Group, other than those in the normal course of business permitted by UK ethical guidance.

•  The degree of challenge to management and the level of professional scepticism shown by the audit partner and the audit team throughout 

the process.

•  The auditor’s policies for rotation of the audit partner every five years, and regular rotation of key audit personnel. The current Audit Partner 
(Ian Morrison) was selected by PwC to lead the tender process and their first audit of the Group for the year ended 31 March 2018 with the 
current Audit Senior Manager joining the audit team shortly after the tender process was completed.

•  The nature of non-audit work undertaken during the year and its approval in accordance with the Audit Committee’s guidelines for ensuring 

independence.

•  Adherence to the Group’s internal policy that, other than in exceptional circumstances, the fees paid to the external auditor for non-audit work 

in any one year should not exceed 70 per cent of the external audit fee on average over the last three years.

•  A report from PwC confirming that they have adequate policies and safeguards in place to ensure that auditor objectivity and independence 

is maintained.

Details of the non-audit work and fees paid during the year are set out below:

Non-audit fees

Interim review
Other services

Total Non-Audit Fees

Total Audit Fees

Ratio of Non-Audit Fees to Audit Fees

£’000

15
2

17

231

0.07:1

The ratio of non-audit fees to audit fees for the year was well below the 70 per cent limit set out in the Group’s policy.

The non-audit work undertaken by the external auditor during the year was limited to the review of the Group’s interim results and a grant claim 
review which the Audit Committee does not consider would provide a threat to PwC’s independence.

The Audit Committee is aware of, and sensitive to, investor body guidelines on non-audit fees and the policy of awarding non-audit services is 
kept under review to ensure that the correct balance is maintained between the Group realising cost-effective benefits from the accumulated 
knowledge and experience of PwC, whilst also making sure that their audit independence and objectivity is maintained.

Following consideration of the performance and independence of the external auditor at its meeting in May 2018, the Audit Committee 
recommended to the Board that the reappointment of PwC as the Company’s external auditor should be proposed to Shareholders at the  
2018 Annual General Meeting.

Mark Reckitt
Chair of the Audit Committee

22 May 2018

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Cranswick plc  Annual Report & Accounts 2018

ACCOUNTABILITY

THE NOMINATION 
COMMITTEE

THE NOMINATION COMMITTEE REVIEWS THE 
STRUCTURE, SIZE AND COMPOSITION OF THE  
BOARD AND IS RESPONSIBLE FOR CONSIDERING  
AND MAKING RECOMMENDATIONS TO THE BOARD  
ON NEW APPOINTMENTS OF EXECUTIVE AND  
NON-EXECUTIVE DIRECTORS.

COMPOSITION OF THE NOMINATION COMMITTEE

OTHER REGULAR ATTENDEES
•  The Chief Executive and Finance Director attend by  

Committee Members

Martin Davey – Chair

Meetings attended

invitation as required.

•  The Company Secretary also attends meetings as  

secretary to the Committee.

Steven Esom

Kate Allum

Mark Reckitt

FREQUENCY OF MEETINGS
The Committee meets as necessary and at  
least twice a year.

INDEPENDENCE
Except for the Chair, all Members of the  
Committee are independent.

KEY ACTIVITIES IN 2017-18

Board Composition

Diversity

•  Recommended the appointment of independent Non-Executive 

Directors, Pam Powell and Tim Smith.

•  Reviewed the Group’s diversity policy.
•  Considered implications of the Parker Review and second  

•  Recommended the reappointment of Steven Esom as a 

Hampton-Alexander Review for the Group.

Non-Executive Director.

•  Supervised Board induction training.

Succession planning

•  Reviewed and updated succession plans for the Board and 

senior management.

•  Reviewed Group talent management programme.

Non-executive directors

•  Reviewed the continued independence of the Non-

Executive Directors.

•  Reviewed Non-Executive Director time commitments 

and overboarding.

Governance and evaluation

•  Reviewed the Governance Section of the 2018 Annual Report and 

recommended it to the Board for approval.
•  Reviewed the Committee’s terms of reference.
•  Considered FRC consultation on changes to the UK Corporate 

Governance Code.
Internal evaluation of Committee’s effectiveness undertaken.

• 

Cranswick plc  Annual Report & Accounts 2018

63 

Financial StatementsShareholder InformationCorporate GovernanceStrategic Report 
 
 
 
ACCOUNTABILITY

NOMINATION 
COMMITTEE REPORT

As Chair of the Nomination Committee I am pleased to introduce its report for the year ended 31 March 2018.

BOARD APPOINTMENTS
During 2017, the Company commenced a search for additional Non-Executive Directors which resulted in the appointment of Pam Powell and Tim 
Smith. The Committee, in consultation with other Board members, agreed the key experience and skills required in November 2017 and engaged 
The Zygos Partnership (an independent external adviser with no other connection to the Company) to assist with the search, which involved the 
preparation of a long and short list for consideration.

A number of candidates were interviewed by the Chair, the Chief Executive and members of the Committee following which Pam and Tim were 
recommended to the Board as the Committee’s preferred candidates. During the process Pam and Tim met individually with other members of 
the Board following which the proposed appointment was unanimously approved by the Board. Pam and Tim were appointed to the Board with 
effect from 1 April 2018 and have also become members of the Nomination, Audit and Remuneration Committees.

During the year, the Board and Nomination Committee also agreed to reappoint Steven Esom as a Non-Executive Director for a further year. In 
reaching this decision the Board considered Steven’s considerable accumulated knowledge of the Group, experience as a non-executive director 
of listed companies and extensive food sector experience, which the Group wished to retain. However, Steven will have served as a Director for  
9 years at the end of his renewed term in November 2018, when he will retire as a Director in accordance with the principles of good corporate 
governance. On behalf of the Board and Shareholders I would like to thank Steven for his continued support and guidance to the Company  
during his time as a Director.

All directors will be standing for re-election at the Annual General Meeting. The Board has set out in the Notice of the Meeting its reasons for 
supporting the re-election of the Directors and their biographical details on pages 48 and 49 demonstrate the range of experience and skills  
which each brings to the benefit of the Company.

SUCCESSION
The Committee will keep the composition of the Board under review. The Committee will carefully consider the balance of skills, experience and 
independence on the Board when considering any appointment and will make any appointment against objective criteria on the basis of merit.

As part of the planned transition of executive responsibilities in the Group, I will reduce my part time executive responsibilities from September 2018. 
Consequently, from September, I will cease to participate in the Group’s bonus scheme and any new LTIP awards.

NON-EXECUTIVE DIRECTORS
Consideration was also given by the Committee to the continued independence of the Non-Executive Directors, including their term in office, the 
time commitment required from each of them taking into account the number of meetings and preparation and attendance at those meetings. 
It was concluded that all Non-Executive Directors remained independent and devoted an appropriate amount of time to fulfil their responsibilities.
The Committee has considered director ‘overboarding’ and it is pleased to note that there are no issues at the current time. It believes that the 
Non-Executive Directors have sufficient time and energy to be effective representatives of Shareholders’ interests.

64

Cranswick plc  Annual Report & Accounts 2018

Diversity of workforce

4,589
67%

2,264
33%

7
78%

368
76%

88
86%

2

22%

118
24%

14
14%

Total
Employees

Board

Senior Managers
and Executives

Graduates and
Apprentices

  Male
  Female

DIVERSITY POLICY
Cranswick recognises the benefits of bringing together a wide variety 
of backgrounds and experiences and is therefore firmly committed  
to developing a diverse workforce that is truly representative of all 
sections of society. All appointments, including recruitments and 
internal promotions, are based on merit, qualification and abilities,  
and are not influenced or affected by race, colour, nationality, religion 
or belief, gender, marital status or civil partnership, family status, 
pregnancy or maternity, sexual orientation, gender reassignment, 
disability or age.

The Nomination Committee believes that diversity strengthens  
the Board and that it is important that the Board is not made up 
exclusively of like-minded individuals with similar backgrounds. Whilst 
continuing to appoint on merit, the Nomination Committee will 
actively consider opportunities to increase the diversity of the Board 
and senior management, with a view to moving towards meeting the 
recommendations of the Hampton-Alexander and Parker Reviews.

The gender breakdown of the workforce is set out alongside.

GOVERNANCE AND EVALUATION
The Committee considered its terms of reference to ensure they reflect  
the Committee’s remit, and concluded that they remain appropriate.

The Committee is also considering the Financial Reporting Council’s 
review of the UK Corporate Governance Code and the implications 
this is likely to have for the Company.

I will be attending the Annual General Meeting to respond  
to any Shareholder questions that might be raised on the  
Committee’s activities.

On behalf of the Committee

Martin Davey
Chairman

22 May 2018

Cranswick plc  Annual Report & Accounts 2018

65 

Financial StatementsShareholder InformationCorporate GovernanceStrategic ReportREMUNERATION

THE REMUNERATION 
COMMITTEE

THE REMUNERATION COMMITTEE ESTABLISHES THE 
POLICY FOR EXECUTIVE DIRECTORS’ REMUNERATION 
AND DETERMINES THE APPROPRIATE PERFORMANCE 
CONDITIONS FOR THE ANNUAL CASH BONUS AND 
LONG-TERM INCENTIVE AWARDS.

COMMITTEE MEETINGS DURING THE YEAR
There were four meetings held during the year. The attendance  
of members at the meetings was as follows:

Meetings attended

Committee Members

Steven Esom – Chair

Kate Allum

Mark Reckitt

KEY ACTIVITIES IN 2017-18

OTHER REGULAR ATTENDEES
•  The Chairman, Chief Executive and Finance Director attend  
by invitation as required (no individual is involved in decisions 
relating to their own remuneration).

•  The Company Secretary also attends meetings as secretary  

to the Committee.

FREQUENCY OF MEETINGS
The Committee meets as necessary and at least twice a year.

INDEPENDENCE
All Members of the Committee are independent.

Review of Remuneration Policy

LTIP awards

•  Appointed independent remuneration consultants to advise 

•  Reviewed the outcome of performance conditions for the LTIP 

the Committee.

•  Reviewed the existing Remuneration Policy and proposed 

awards which were granted in 2014.
•  Approved LTIP awards granted in 2017. 

amendments.

Executive Director and senior executive remuneration

Shareholder engagement

•  Reviewed Executive Directors’ and other senior executives’ 

•  Engaged with major Shareholders in relation to proposed new 

base salaries.

Approval of bonuses

remuneration policy.

Other Activities

•  Set objectives for the annual bonus arrangements for 2018 for 

Executive Directors and senior executives.

•  Reviewed the achievement of the Executive Directors’ bonus 

•  Reviewed the Committee’s terms of reference.
•  Reviewed the Annual Remuneration Report for 2017.
•  Reviewed employee benefit structures and approved the issue  

arrangements against 2017 targets.

of the SAYE share scheme for 2017.

•  Reviewed interim bonuses for Executive Directors against 2018 target.

66

Cranswick plc  Annual Report & Accounts 2018

 
 
 
 
 
 
 
 
 
REMUNERATION 
COMMITTEE REPORT

STATEMENT BY THE CHAIR OF THE REMUNERATION COMMITTEE

On behalf of the Remuneration Committee 
and the Board, I am pleased to present the 
Remuneration Committee Report for the  
year ended 31 March 2018.

This report sets out our Directors’ Remuneration 
Report for 2018. This year we continued to apply 
the remuneration policy that was adopted  
in 2015, but which is due to expire in July. 
Consequently, we have also reviewed our 
existing policy with the help of independent 
executive remuneration consultants, Deloitte 

LLP, and will be asking Shareholders to approve 
a revised remuneration policy at the Company’s  
Annual General Meeting on 30 July 2018.  
We will also be asking Shareholders to  
approve amendments to the Company’s  
Long Term Incentive Plan (’LTIP‘), in order  
to reflect the proposed changes to the 
Remuneration Policy.

If the new Remuneration Policy is approved  
by Shareholders, it will become effective 
immediately for three years until the 
Company’s Annual General Meeting in 2021. 
As with prior years, Shareholders will also be 
asked to pass an advisory vote on the Annual 
Report on Remuneration at the forthcoming 
Annual General Meeting.

A summary of the key changes proposed  
is set out below with the full new remuneration 
policy set out in Part 3.

Pay element

Current 2015 Policy

New 2018 Policy

Base Salary

Movement in line with RPI.

Future increases will usually be in line with increases applied to the 
wider workforce.

Deferral of Bonuses

No deferral.

Bonus Performance 
Measures

Based on Adjusted PBT.

For new Executive Director appointments there will be a two-year deferral for 
any bonus earned in excess of 100% of salary until the individual meets their 
minimum shareholding requirement of 200% of salary.

Flexibility has been introduced to allow the mix and weighting of bonus 
performance measures to reflect the most appropriate strategic priorities  
for the year. However, there is no intention to move away from adjusted PBT as 
the annual bonus measure.

Interim Bonus Payments

Fixed element of bonus is payable 
based on the first half of the year.

No interim bonuses will be payable. Flexibility has also been introduced to 
amend formulaic outcomes if this does not appropriately reflect the overall 
business performance for the year.

Maximum LTIP Awards

Normal maximum of 150%  
of salary and an exceptional 
maximum of 200%. Under the 
current policy 25% of the EPS 
element and 30% of the TSR 
element vest at threshold 
performance which equates  
to 41.25% of salary for a maximum 
award of 150%.

Normal maximum to be increased to 200% and the exceptional maximum to 
250% of salary to ensure the new Remuneration Policy has sufficient headroom 
to offer competitive incentive levels that reflect recent and expected future 
growth in the scale and complexity of the business.  
While the policy gives us flexibility to determine appropriate performance 
measures to reflect our strategic priorities, awards for the year ending 31 March 
2019 will be subject to EPS and TSR conditions consistent with the old policy, 
and there is no current intention to change that for future years. Performance 
targets for the year ending 31 March 2019 have been increased to ensure the 
level of stretch is commensurate with the increased award opportunity. Awards 
for the year ending 31 March 2019 will vest as to 18.75% of the EPS element and 
22.5% of the TSR element at threshold performance, which equates to 41.25% 
of salary for a maximum award of 200% of salary (this is the same value that 
would vest at threshold performance as under the old policy). In the new policy, 
we have expressed threshold vesting as “not more than 41.25% of salary”. 

Flexibility has been added to grant part of the LTIP award as a tax qualifying 
Company Share Option Plan (‘CSOP’) option to give tax advantages to  
the Company and the participant, without increasing the pre-tax value  
of the award. 

Cranswick plc  Annual Report & Accounts 2018

67 

Financial StatementsShareholder InformationCorporate GovernanceStrategic ReportREMUNERATION FOR 2019
Executive Directors (other than Martin Davey 
who waived his contractual entitlement to  
an increase this year) were awarded a pay 
increase of 3 per cent effective from 1 May 
2018 in line with the senior executives and  
the wider workforce. Bonus opportunities will 
remain unchanged at 150 per cent of salary 
for 2019 and, subject to approval of the new 
remuneration policy by Shareholders, LTIP 
awards will be increased from 150 per cent  
of salary to 200 per cent of salary for 2019.  
The bonus and LTIP awards will continue to  
be subject to stretching targets on the same 
basis as previous years, namely 100 per cent 
on Adjusted Group profit before tax for the 
annual bonus, and 50 per cent on EPS and 50 
per cent on Relative TSR for LTIP awards.

SHAREHOLDER ENGAGEMENT
Ongoing engagement by the Chairman,  
Chief Executive and Finance Director  
has ensured that key Shareholders have  
been regularly updated on progress and 
performance throughout the year. In addition, 
the Committee conducted a separate 
consultation exercise on the proposed changes 
to the Company’s Remuneration Policy.

The Committee is pleased to report that 97 
per cent of those voting voted in favour of  
the Remuneration Committee’s Report at  
last year’s AGM and the full breakdown of  
the votes is reported on page 82.

On behalf of the Board, I would like to thank 
Shareholders for their continued support. 
Should you have any questions on, or would 
like to discuss any further aspect of, our 
remuneration strategy I can be contacted 
at steven.esom@cranswick.co.uk.

Steven Esom
Chair of the Remuneration Committee

22 May 2018

REMUNERATION
REMUNERATION COMMITTEE REPORT CONTINUED

This report contains the following separate 
sections;
•  Part 1 – The Chair’s annual statement  

on pages 67 to 68.

•  Part 2 – Remuneration at a glance on 

pages 69 to 70.

•  Part 3 – Full details of the new 

remuneration policy and, subject to 
Shareholder approval, how this will be 
applied in the next financial year on pages 
71 to 76.

•  Part 4 – The Annual Report on 

Remuneration on pages 77 to 82 which 
discloses how the existing policy has been 
applied during the year. Those elements of 
part 4 subject to external audit are clearly 
identified.

NEW REMUNERATION POLICY
The Committee’s view on our existing 
remuneration policy (reflected during our 
consultation with major Shareholders) is  
that it is easily understood and has delivered 
appropriate rewards to our Executive Directors 
for an impressive performance, both in the 
Company’s underlying performance and 
growth in Shareholder value.

The aim of the review has therefore been to 
build upon and enhance our existing policy 
rather than to redesign the whole basis upon 
which the Executive Directors are compensated. 
Our focus during the review has been to ensure 
that the new policy supports the Company’s 
strategy and, in particular incentivises the 
Executive Directors to deliver an enhanced 
performance over the long-term for the 
benefit of Shareholders. We have also sought 
to keep our remuneration structures simple 
and to update our policies so that they reflect 
developing best practice.

Our new remuneration policy places a greater 
emphasis on rewarding long-term success 
through the proposed changes to the maximum 
awards under the Company’s LTIP, whilst 
allowing sufficient flexibility to adapt to any 
changes to the business during the three  
year life of the remuneration policy. This is 
combined with stretched targets to achieve 
such maximum award levels. Consequently,  
the restated remuneration policy will increase 
the proportion of the overall remuneration 

package for Executive Directors that will be 
linked to long-term performance and the 
strategic development of the Company’s 
business, which we believe increases the level  
of alignment with the Company’s long-term 
performance.

Additionally, minor changes are proposed 
to reflect latest corporate governance and 
market developments.

As part of our review, the Committee 
consulted with the Company’s major 
Shareholders and various investor bodies to 
obtain their views on the proposed changes. 
The Committee received general support for 
its proposals and various suggestions made 
by those consulted were adopted and are 
reflected in the new remuneration policy  
being proposed to Shareholders.

2018 BONUSES
Bonus awards for 2018 reflect the impressive 
performance delivered in the year outlined 
below*. The maximum bonus of 150 per cent 
of base salary has been awarded to each of 
the Executive Directors.

Further details are shown on page 77.

2018 LTIP AWARDS
The LTIP Awards granted in 2015 were based  
on the three-year performance period from 
April 2015 to March 2018 and were subject to 
adjusted EPS (50 per cent) and TSR (50 per 
cent) targets. Performance over the three-
year period as measured against each of  
these metrics has been very strong, with the 
maximum target threshold met in both cases. 
Consequently, 100 per cent of the award will 
vest in August 2018. This is reflected in the 
table on page 78.

The Committee also awarded nil-cost share 
options under the existing LTIP scheme to 
senior executives, including the Executive 
Directors, during the year. The number of 
shares awarded to each Executive Director 
was equivalent to 150 per cent of base salary 
based on the market value of the Company’s 
shares at the date of award. These awards  
are reflected in the table on page 80.

*2018 BONUSES

Measure

Adjusted profit before tax

Bonus payable

Threshold

£82.1m

20%

Maximum

£90.3m

150%

Actual

£96.4m

150%

Note: Adjusted profit before tax targets are stated before deduction of bonuses paid to  
Executive Directors and the Chief Operating Officer.

68

Cranswick plc  Annual Report & Accounts 2018

REMUNERATION AT A GLANCE

OUR PERFORMANCE DURING THE YEAR

Cranswick has made further strong strategic, 
commercial and financial progress during 
the year.

Adjusted profit before tax £’m 
+22.4%

Adjusted earnings per share  
+19.9%

+17.6%

Revenue increase to £1,465m.

+11%

Share price increase to 2,844p  
at 31 March 2018.

2016

2017

2018

64.4

75.5

92.4

2016

2017

2018

102.8

120.9

145.0

Performance graph Total Shareholder Return
700

600

500

400

300

200

100

0

 See pages 18 and 19 for Strategic progress and KPIs.

  Cranswick 

  FTSE All Share 

  FTSE 350 Food Producers

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

REMUNERATION IN 2018
The Committee ensures that executive remuneration targets are stretching, aligned to business strategy to drive long-term Shareholder value 
and reflect the performance of the business during the period under review. Executive Directors’ rewards (excluding base salary and benefits) 
are two-fold: short term by way of a cash bonus; and longer term by way of share awards under the Company’s Long Term Incentive Plan (LTIP).

TARGETS
Bonus

100% 

Adjusted profit before tax

LTIP

50% 

EPS

50%

Relative TSR

OUTCOMES
Achieved Adjusted Group profit before tax 
of £92.4 million – maximum bonus achieved 
(150% of salary). Performance measured 
over the three year period ending 31 March 
2018, EPS growth was RPI + 16.40%, and TSR 
achieved the 100th percentile. LTIP awards 
made in August 2015 will therefore vest in 
full in August 2018 in respect of both the  
EPS and TSR elements.

Salary

Benefits

Pension

Bonus

LTIP

SAYE

Total

Martin Davey

Adam Couch Mark Bottomley

Jim Brisby

313

31

63

470

861

13

1,751

616

32

123

925

1,654

–

3,350

407

31

81

611

1,096

–

2,226

407

30

81

611

1,086

–

2,215

 See page 77 for more details.

REMUNERATION FOR 2019

Salary

Bonus

LTIP awards

3% increase to Directors’ salaries (other than Martin Davey) in line with 
senior executives and the wider workforce.

Opportunities unchanged at 150% of salary for 2018-19.
Stretching target – unchanged from previous years at 100% on Adjusted 
Group profit before tax.

Subject to Shareholder approval, award levels to be increased 
to 200% of salary for 2018-19.
Stretching target – unchanged from previous years at 50% on EPS 
and 50% on relative TSR.

97%

of Shareholders’ voting voted  
in favour of the Remuneration 
Committee’s Report at last  
year’s AGM.

Cranswick plc  Annual Report & Accounts 2018

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Financial StatementsShareholder InformationCorporate GovernanceStrategic ReportREMUNERATION
REMUNERATION AT A GLANCE CONTINUED

ILLUSTRATIONS OF APPLICATION OF REMUNERATION POLICY FOR 2018-19
The following charts illustrate the potential pay opportunities for the Executive Directors under three different performance scenarios for the year 
ending 31 March 2019.

3,000

2,500

2,000

0
0
0
£

1,500

1,000

500

0

2,983

41%

32%

1,888

32%

25%

27%

43%

794

100%

1,234

51%

16%

33%

822

38%

12%

50%

409

100%

1,983

41%

32%

1,260

32%

25%

1,983

41%

32%

1,260

32%

25%

27%

43%

536

100%

27%

43%

536

100%

Maximum On Target

Fixed

Maximum On Target

Fixed

Maximum On Target

Fixed

Maximum On Target

Fixed

Martin Davey

Adam Couch

Mark Bottomley

Jim Brisby

  Fixed pay 

  Bonus 

  LTIP

In illustrating the potential reward, the following assumptions have been made:

Minimum performance

Performance in line with 
expectations

Maximum performance

Fixed Pay

Base salary effective at  
1 May 2018, employer pension 
contributions of 20% of that 
salary, and benefits disclosed 
in the single figure table for the 
year ending 31 March 2018.

Annual Bonus

No bonus

LTIP

No LTIP vesting

Bonus equal to 50% of  
the opportunity is earned  
(i.e. 75% of salary).

Bonus equal to 150% of salary 
is earned.

LTIP vests as to 50% of the 
maximum award (100% of salary).

LTIP vests in full (200% of salary).

70

Cranswick plc  Annual Report & Accounts 2018

REMUNERATION 
POLICY

This part of the Directors’ Remuneration Report sets out the Directors’ Remuneration Policy (the ’Policy’) which, subject to Shareholder approval at 
the 2018 Annual General Meeting (AGM), shall take binding effect from the close of that meeting.

LINK BETWEEN POLICY, STRATEGY AND STRUCTURE
Our remuneration policy is principally designed to align the interests of Executive Directors and senior executives with the Company’s strategic 
vision and the creation of sustainable long-term value for our stakeholders without encouraging excessive levels of risk taking. The Policy is 
intended to remunerate our Executive Directors competitively and appropriately for effective delivery of this and allows them to share in this 
success and the value delivered to Shareholders. The principles and values that underpin the remuneration strategy are applied on a consistent 
basis for all Group employees. It is the Group’s policy to reward all employees fairly, responsibly and by reference to local market practices, by 
providing an appropriate balance between fixed and variable remuneration.

The remuneration package is in two parts, to provide competitive total remuneration:

•  a non-performance part represented by fixed remuneration (basic salary, pension and benefits); and
•  a significant performance related element in the form of an annual bonus and long-term share-based awards.

The details of individual components of the remuneration package are set out below:

Purpose and 
link to strategy

Base salary

Operation

To provide a market 
competitive base 
salary to attract and 
retain executives.

Periodic reviews of market rates.
Base salaries are ordinarily reviewed  
annually taking into account a number  
of factors including (but not limited to):

•  the individual’s skills, experience and 

responsibilities;

•  pay increases within the Group more 

generally; and

•  performance, group profitability and 

prevailing market conditions.

Any changes will usually take effect 
from 1 May.

Martin Davey is entitled to an annual increase  
of not less than RPI under his service agreement 
agreed in 2006.

Performance 
metrics

Maximum 
entitlement

While no formal 
performance 
conditions apply, 
an individual’s 
performance in role  
is taken into account 
in determining any 
salary increase.

Whilst there is no maximum salary, increases 
will normally be within the range of salary 
increases awarded (in percentage of salary 
terms) to other employees in the Group.

However, higher increases may be awarded 
in appropriate circumstances, such as:

•  an increase in scope of the role or the 

individual’s responsibilities;

•  where an individual has been appointed 
to the Board at a lower than typical 
market salary to allow for growth in the 
role, in which case larger increases may 
be awarded to move salary positioning 
to a typical market level as the individual 
gains experience;

•  change in size and complexity of the 

Group; and/or

•  significant market movement.

Such increases may be implemented  
over such time period as the Committee 
deems appropriate.

Pension

To provide a 
framework to save  
for retirement.

Executive Directors are entitled to non-
contributory membership of the Group’s  
defined contribution pension scheme.

N/A

Maximum employer pension contribution 
and/or cash payment in lieu, up to 20% of 
base salary.

Alternatively, at their option, Executive Directors 
may receive a cash payment in lieu of pension 
contribution, subject to the normal statutory 
deductions.

Pension contributions may also be made in lieu  
of salary.

Cranswick plc  Annual Report & Accounts 2018

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REMUNERATION POLICY CONTINUED

Purpose and 
link to strategy

Benefits

To provide market 
competitive benefits 
as part of the 
remuneration 
package.

Annual bonus

To incentivise and 
reward Executive 
Directors and senior 
executives for 
performance in the 
year against targets 
linked to the delivery 
of the Company’s 
strategic priorities.

Operation

Performance 
metrics

Maximum 
entitlement

Market competitive benefits principally comprise 
health insurance (which may include coverage  
for the director’s spouse and dependent children), 
personal tax advice, pension advice and Company 
car allowance or the provision of a Company car 
and running costs.

N/A

Additional benefits might be provided from time 
to time if the Committee decides payment of 
such benefits is appropriate.

Benefits are not pensionable.

Whilst the Committee has not set an 
absolute maximum on the level of benefits 
Executive Directors may receive, the value  
is set at a level which the Committee 
considers to be appropriately positioned, 
taking into account relevant market levels 
based on the nature and location of the  
role and individual circumstances.

The maximum opportunity is 150% of 
base salary.

The bonus for achieving threshold 
performance is 20% of the maximum 
opportunity.

The bonus will  
be based on the 
achievement of 
targets with stretching 
performance 
measures and 
respective weightings 
(where more than one 
measure is used) set 
each year dependent 
on the Group’s 
strategic priorities.

Measures and targets are reviewed annually and 
any pay-out is determined by the Committee  
after the year end, based on performance against 
targets set for the financial period.

The Committee has discretion to amend the 
pay-out should any formulaic outcome not  
reflect the Committee’s assessment of overall 
business performance.

Where a bonus opportunity is offered in excess of 
100% of salary to an Executive Director appointed 
on or after the date on which this policy becomes 
effective, any bonus earned in excess of 100% of 
salary will be deferred into shares for up to two 
years until the Executive Director has satisfied the 
shareholding guidelines. Deferral of any bonus is 
subject to a de minimis limit of £10,000.

The Committee may make an additional payment 
(in cash or shares) in respect of deferred shares  
to reflect the value of dividends which would have 
been paid on those shares during the period from 
grant to release (this payment may assume that 
dividends had been reinvested in shares on a 
cumulative basis).

Bonuses are non-pensionable.

There is a clawback and malus arrangement in 
place should the need arise, for misstatement, 
performance error and misconduct by a 
participant. Clawback may be applied for up  
to two years following the payment of the cash 
element of the bonus, and may be effected in 
relation to any deferred share award by the 
cancellation of that award before it vests.

Share-based awards

A Save As You Earn 
(SAYE) share scheme 
is available to all 
eligible employees.

N/A

Subject to approval by the Board, SAYE options 
are made available to eligible staff, including 
Executive Directors, in accordance with the 
scheme rules which reflect the applicable 
legislation with an option exercise price which 
may be set at a discount of up to 20% to the 
share price when the option is offered.

The limit on monthly savings and maximum 
discount that may be applied in setting  
the exercise price will be determined  
in accordance with the applicable tax 
legislation from time to time and will be  
the same for the Executive Directors as  
for other eligible employees. At the date  
of approval of this Policy the maximum 
saving is £500 per month and the  
maximum discount is 20%.

72

Cranswick plc  Annual Report & Accounts 2018

Purpose and 
link to strategy

LTIP

Long Term incentive 
(LTIP) awards provide 
a clear link between 
the remuneration of 
Executive Directors 
and the creation of 
value for Shareholders 
by rewarding the 
achievement of  
longer term strategic 
priorities aligned to 
Shareholder interests.

Operation

Performance 
metrics

Maximum 
entitlement

The normal maximum award level under the 
LTIP in respect of any financial year is 200% 
of base salary. In exceptional circumstances 
this can be increased to 250% of base salary.

If a qualifying LTIP award is granted, the 
value of shares subject to the CSOP option 
will not count towards the limits referred  
to above, reflecting the provisions for scale 
back of the ordinary LTIP award. 

Performance 
measures for LTIP 
awards are typically 
assessed over a period 
of three years and will 
be based on financial 
measures, which may 
include but are not 
limited to EPS growth 
and relative TSR. 
Where more than  
one measure is used, 
the weightings will be 
determined by the 
Committee taking 
into account the 
Company’s key 
strategic priorities.

Threshold vesting will 
not be at more than 
41.25% of salary used 
to determine the value 
of the award at grant. 
The award vests in  
full for maximum 
performance. 

The LTIP awards may take the form of 
nil (or nominal) cost share options or 
conditional awards.

The Committee may at its discretion structure 
awards as qualifying LTIP awards, consisting of  
a tax qualifying CSOP option with an exercise 
price equal to the market value of a share at  
the date of grant and an ordinary nil-cost LTIP 
award, with the ordinary award scaled back at 
exercise to take account of any gain made on 
exercise of the CSOP option.

Awards will usually vest following assessment of the 
achievement of demanding targets relating to total 
Shareholder return (TSR) and earnings per share 
(EPS). Awards held by Executive Directors are then 
subject to a two year holding period which may be 
structured as either: (1) the Executive Director being 
entitled to acquire the shares once vested, but, 
other than as regards sales to cover tax, being 
prevented from selling shares until the end of  
the holding period; or (2) the Executive Director 
being prevented from acquiring shares until the 
end of the holding period. If a holding period is 
structured on the latter basis, the participant may 
be entitled to an additional payment (in cash or 
shares) in respect of vested shares to reflect the 
value of dividends paid on shares from the start 
of the holding period until the date on which the 
Executive Director is entitled to acquire shares.

There is a clawback and malus arrangement in 
place should the need arise, for misstatement, 
performance error and misconduct by a 
participant. Clawback may be applied for up to 
two years following vesting, and may be effected  
in relation to any award during a holding period  
by the cancellation of that award before the 
participant becomes entitled to acquire shares. 
Clawback and malus may be applied to any CSOP 
option granted under the LTIP to the extent 
permitted by the applicable tax legislation. 

Fees and benefits payable to Non-Executive Directors

To pay fees at a level 
that reflects market 
conditions and are 
sufficient to attract 
and retain individuals 
of the appropriate 
calibre.

The fees of the Non-Executive Directors 
are determined by the Board and 
reviewed periodically.

N/A

Fees are set taking into account the 
responsibilities of the role and the  
expected time commitment.

On appointment a non-executive Chairman’s, 
fees would be determined by the Committee.

Non-Executive Directors are paid a basic fee with 
additional fees paid for chairing Committees and 
for the role of Senior Independent Director.

Non-Executive Directors are not eligible to 
participate in any of the Group’s share schemes, 
incentive schemes or pension schemes.

Non-Executive Directors may be eligible to 
receive benefits such as travel costs and other 
reasonable expenses.

Cranswick plc  Annual Report & Accounts 2018

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REMUNERATION POLICY CONTINUED

DIFFERENCES IN POLICY ON REMUNERATION OF EXECUTIVE DIRECTORS FROM POLICY ON REMUNERATION OF EMPLOYEES GENERALLY
The Company aims to provide a remuneration package that is market competitive and which reflects responsibility and role scope. Accordingly 
Executive Directors have a greater weighting towards long-term and performance based remuneration.

SHAREHOLDING GUIDELINES
To promote alignment between Executive Directors’ and Shareholders’ interests, the Committee has adopted formal shareholding guidelines for 
Executive Directors. Each Executive Director is required to hold shares acquired through the LTIP and any deferred bonus award (after sales to 
cover tax and costs) until the value of their total shareholding is equal to 200 per cent of their annual base salary.

Where an LTIP or deferred bonus award is subject to a holding period on the basis that the Executive Director is prevented from acquiring shares 
until the end of the holding period, the vested shares count towards the shareholding guidelines, on a net of assumed tax basis.

Shares subject to a deferred bonus award count towards the shareholding guidelines, on a net of assumed tax basis.

ANNUAL BONUS PERFORMANCE TARGETS
The structure of the performance targets applicable to annual bonus awards to be made in a particular year will be set out in the implementation 
section of the Annual Report on Remuneration which precedes that year rather than in this remuneration policy report. The actual targets will  
not be disclosed in advance as they are considered to be commercially sensitive information; however, the details will be disclosed retrospectively, 
provided they are not considered commercially sensitive at that time.

Historically, Group profit before tax, as adjusted for acquisitions, disposals and other non-trading items, was the sole metric against which  
the annual bonus award was assessed. Although there is currently no intention to move away from PBT, the policy has been amended to allow 
flexibility for the Committee to introduce other financial and/or strategic measures, if deemed necessary, to provide an appropriately balanced 
and stretching incentive. Again, such metrics will be disclosed in the implementation section.

The Committee may vary or substitute any performance measure if an event occurs which causes it to determine that it would be appropriate to  
do so, provided that any such variation is fair and reasonable and, in the opinion of the Committee, would not make the measure materially less 
demanding. If the Committee was to make such a variation or substitution, an explanation would be given in the next Directors’ Remuneration Report.

LTIP PERFORMANCE TARGETS
Performance measures for LTIP awards will be based on financial measures, with the chosen measures determined by the Committee taking into 
account strategic priorities. Our current use of EPS and relative TSR, weighted equally, ensures an appropriate link to our financial KPIs along with 
a link to our performance relative to that of peer companies.

The Committee may vary or substitute any performance measure if an event occurs which causes it to determine that it would be appropriate to  
do so, provided that any such variation is fair and reasonable and, in the opinion of the Committee, would not make the measure materially less 
demanding. If the Committee was to make such a variation or substitution, an explanation would be given in the next Directors’ Remuneration Report.

OPERATION OF SHARE PLANS
The Committee retains discretion to operate the Company’s share plans in accordance with the plan rules, including the ability to adjust the 
number of shares subject to awards in the event of a variation in share capital, or other relevant event and to settle awards in cash or to grant 
awards as rights to cash payments calculated by reference to a notional number of shares.

RECRUITMENT REMUNERATION POLICY
When appointing a new Executive Director, the Committee will typically align the remuneration package with the above Policy.

When determining appropriate remuneration arrangements, the Committee may include other elements of pay which it considers are 
appropriate. However, this discretion is capped and is subject to the limits referred to below.

•  Base salary will be set at a level appropriate to the role and the experience of the Executive Director being appointed. This may include 

agreement on future increases up to a market rate, in line with increased experience and/or responsibilities, subject to good performance, 
where it is considered appropriate.

•  Pension will only be provided in line with the above Policy.
•  The Committee will not offer non-performance related incentive payments (for example a ‘guaranteed sign-on bonus’).
•  Other elements may be included in the following circumstances:

 – an interim appointment being made to fill an Executive Director role on a short-term basis;
 –
 –

if exceptional circumstances require that the Chairman or a Non-Executive Director takes on an executive function on a short-term basis;
if an Executive Director is recruited at a time in the year when it would be inappropriate to provide a bonus or long-term incentive award  
for that year as there would not be sufficient time to assess performance. Subject to the limit on variable remuneration set out below,  
the quantum in respect of the months employed during the year may be transferred to the subsequent year so that reward is provided  
on a fair and appropriate basis;
if the Director will be required to relocate in order to take up the position, it is the Company’s policy to allow reasonable relocation,  
travel and subsistence payments. Any such payments will be at the discretion of the Committee.

 –

•  The Committee may also alter the performance measures, performance period, vesting period, deferral period and holding period of the 
bonus or LTIP, subject to the plan rules, if the Committee determines that the circumstances of the recruitment merit such alteration. The 
rationale will be clearly explained in the next Directors’ Remuneration Report.

•  The maximum level of variable remuneration which may be granted (excluding ‘buyout’ awards as referred to below) is 400 per cent of salary.

74

Cranswick plc  Annual Report & Accounts 2018

The Committee may make payments or awards in respect of appointing an Executive Director to ‘buyout’ remuneration arrangements forfeited 
on leaving their previous employer. In doing so, the Committee will take into account relevant factors including any performance conditions 
attached to the forfeited arrangements and the time over which they would have vested. The Committee will generally seek to structure ‘buyout’ 
awards or payments on a comparable basis to the remuneration arrangements forfeited. Any such payments or awards are excluded from  
the maximum level of variable remuneration referred to above. ‘Buyout’ awards will ordinarily be granted on the basis that they are subject  
to forfeiture or ‘clawback’ in the event of departure within 12 months of joining Cranswick, although the Committee will retain discretion not  
to apply forfeiture or clawback in appropriate circumstances.

Any share awards referred to in this section will be granted as far as possible under Cranswick’s existing share plans. If necessary and subject to 
the limits referred to above, recruitment awards may be granted outside of these plans as permitted under the Listing Rules which will allow for 
the grant of awards to facilitate, in unusual circumstances, the recruitment of an Executive Director.

Where a position is filled internally, any ongoing remuneration obligations or outstanding variable pay elements shall be allowed to continue in 
accordance with their terms.

Fees payable to a newly appointed Chairman or Non-Executive Director will be in line with the policy in place at the time of appointment.

POLICY ON PAYMENT FOR LOSS OF OFFICE
Individual Directors’ eligibility for the various elements of remuneration is set out below:

Provision

Treatment upon loss of office

Fixed remuneration

Annual Bonus

LTIP

Other payments

Change of control

Salary/fees, benefits and pension contributions/salary supplement will be paid to the date of termination.
The Company may make a payment in lieu of notice at any time after notice has been given by either the Company or the 
Director. This payment would include basic salary for the unexpired period of notice and may also include benefits (including 
pension contributions or applicable salary supplement or contribution in lieu of salary) for that period.
Under the terms of his service agreement, if Martin Davey’s employment is terminated by the Company without giving 12 
months’ notice (other than for circumstances justifying summary dismissal) liquidated damages are payable calculated 
based on Martin Davey’s annual salary, benefits and pro rata bonus entitlement.

This will be reviewed on an individual basis and the decision whether or not to award a bonus in full or in part will be 
dependent upon a number of factors including the circumstances of their departure and their contribution to the 
business during the bonus period in question. Any bonus payment would typically be pro-rated from time in service  
to termination and paid at the usual time (although the Committee retains discretion to pay the bonus earlier in 
appropriate circumstances) and to vary the application of (or disapply) time based prorating.
If bonus deferral would otherwise apply to any bonus for the year of termination or prior year, the Remuneration Committee 
may pay the full bonus earned in cash.
Any outstanding deferred bonus awards would typically continue (other than in the event of summary dismissal where 
the entitlement would lapse) and vest at the originally anticipated date, although the Remuneration Committee retains 
discretion to release any such award at the date of cessation or at an alternative date before the originally anticipated date.

Unvested LTIP awards will vest on cessation of employment, unless cessation is as a result of death, injury, ill health, 
disability, redundancy, retirement with the agreement of the Company or other circumstances at the discretion of the 
Committee. In these ‘good leaver’ scenarios, awards will usually vest at the normal vesting date subject to the satisfaction 
of the performance conditions and, unless the Committee determines otherwise, a pro-rata reduction to reflect the 
proportion of the vesting period that has elapsed at the date of cessation. The Committee retains discretion to vest awards 
early (and to assess performance conditions early where relevant) and to waive the time based pro-rating reduction. The 
holding period would typically apply for the two year period following vesting, although the Committee has discretion to 
vary the application of the holding period.
If an Executive Director ceases employment during the holding period relating to an LTIP award, the holding period will 
ordinarily continue to apply, unless cessation is due to the death of the Executive Director, although the Committee has 
discretion to bring it to an end earlier. In the event of death, the holding period would come to an end.

In appropriate circumstances, payments may also be made in respect of accrued holiday pay, and outplacement 
and legal fees.
Options under the SAYE scheme will vest on cessation in accordance with the plan rules, which do not allow for 
discretionary treatment.

In the event of a change of control, unvested awards under the LTIP will be released to the extent determined by the 
Committee taking into account the relevant performance conditions and, unless the Committee determines otherwise, 
the extent of vesting so determined shall be reduced to reflect the proportion of the vesting period that has elapsed. In 
the event of a change of control during the holding period relating to an award under the LTIP, that holding period shall 
come to an end.
Deferred bonus awards will vest in full on a change of control.

Options under the SAYE scheme will vest on a change of control.

Where appropriate the Committee would have regard to the departing Executive Director’s duty to mitigate loss. Other than as described above, 
there are no express provisions within the Director’s service contracts for the payment of compensation or liquidated damages on termination  
of employment.

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REMUNERATION POLICY CONTINUED

Where a ‘buyout’ or other award is made, the leaver provisions would be determined at the time of the award.

The Committee reserves the right to make additional exit payments where such payments are made in good faith in discharge of an existing legal 
obligation (or by way of damages for breach of such an obligation) or by way of settlement or compromise of any claim arising in connection with 
the termination of a Director’s office or employment.

The Non-Executive Directors are not entitled to compensation on termination of their appointment in excess of their outstanding fee entitlement.

SERVICE CONTRACTS
The Remuneration Committee’s current policy is not to enter into employment contracts with any element of notice period in excess of one year. 
Accordingly, the following Executive Directors have a one year rolling contract: Adam Couch commencing 1 May 2006 (revised 1 August 2012), 
Mark Bottomley from 1 June 2009 and Jim Brisby from 26 July 2010.

The service contract for Martin Davey includes a one year notice period from 1 May 2006 except in the case of a change in control of the Company 
when the notice period is two years from the employer and three months’ from the employee for the first six months following the change of 
control, thereafter it reverts back to a one year notice period from either party. The contract also has special provisions relating to liquidated 
damages requiring that the notice period stipulated in the contract will be paid in full, which has been described above in the policy on termination. 
These conditions were incorporated into new contracts several years ago when the Directors changed from contracts that had notice periods of  
up to three years. Whilst these contractual terms differ from the current policy, the Remuneration Committee has concluded that it would not be 
appropriate, in the circumstances, to seek to further amend the contractual terms agreed with this individual in 2006.

NON-EXECUTIVE DIRECTORS
Each Non-Executive Director has an appointment letter – Steven Esom for one year from 12 November 2017, Kate Allum for three years from 1 July 
2016, Mark Reckitt for three years from 1 May 2017, and Pam Powell and Tim Smith for three years from 1 April 2018. The continuing appointments 
are subject to annual re-election at the Company’s Annual General Meeting.

Copies of the service contracts and letters of appointment are held at the Company’s Registered Office and will be available for inspection at the 
Annual General Meeting.

LEGACY REMUNERATION ARRANGEMENTS
The Committee reserves the right to make any remuneration payments and/or payments for loss of office (including exercising any discretions 
available to it in connection with such payments) notwithstanding that they are not in line with the policy set out above where the terms of  
the payment were agreed: (i) before 27 July 2015 (the date the Company’s existing remuneration policy came into effect); (ii) before the Policy set 
out in this 2018 Annual Report came into effect, provided that the terms of payment were consistent with the Shareholder approved Directors’ 
Remuneration Policy in force at the time they were agreed, or (iii) at a time when the relevant individual was not a director of the Company  
and, in the opinion of the Committee, the payment was not in consideration for the individual becoming a director of the Company. For these 
purposes ‘payments’ includes the Committee satisfying awards of variable remuneration and, in relation to an award over shares, the terms of 
the payment are ‘agreed’ at the time the award is granted.

These legacy remuneration arrangements include the arrangements for Martin Davey referred to above in relation to the terms of his service 
agreement agreed in 2006.

PAY AND CONDITIONS ELSEWHERE IN THE GROUP
The Committee does not directly consult with employees regarding the remuneration of the Executive Directors. However, when considering 
remuneration levels to apply, the Committee will take into account base pay increases, bonus payments and share awards made to the 
Company’s employees generally.

The following are the key aspects of how pay and employment conditions across the Group are taken into account when setting the remuneration 
of employees, including the Executive Directors:

•  the Group operates within the UK food sector and has many employees who carry out demanding tasks within the business;
•  all employees, including Directors, are paid by reference to the market rate;
•  performance is measured and rewarded through a number of performance related bonus schemes across the Group including LTIP share 

options for Executive Directors and senior executives;

•  performance measures are cascaded down through the organisation to individual businesses;
•  the Group offers employment conditions that are commensurate with a medium-sized quoted company, including high standards of health  

and safety and equal opportunities; and

•  the Group operates Save As You Earn share schemes which are open to all eligible employees including Executive Directors. (Approximately 20 

per cent of the workforce participate in the SAYE scheme.)

CONSIDERATION OF SHAREHOLDERS’ VIEWS
The Committee believes that ongoing dialogue with major Shareholders is of key importance. During the 2017/18 financial year, the Committee 
consulted with Shareholders in relation to the new Policy, and our proposals have been finalised having regard to feedback received.

76

Cranswick plc  Annual Report & Accounts 2018

ANNUAL REPORT ON 
DIRECTORS’ REMUNERATION

DIRECTORS’ REMUNERATION (AUDITED)
The table below sets out the single figure remuneration details of the Directors for the reporting year:

£’000

2018

2017

2018

2017

2018

2017

2018

2017

2018

2017

2018

2017

2018

2017

Salary and fees

Benefits

Bonus

LTIP*

Pension

SAYE

Total

Executive Directors
Mark Bottomley
Jim Brisby
Adam Couch
Martin Davey

Non-Executive Directors
Kate Allum
Steven Esom
Mark Reckitt

407
407
616
313

396
396
599
304

1,743

1,695

48
56
56

48
56
56

160

160

31
30
32
31

124

–
–
–

–

30
32
31
34

611
611
925
470

594
594
898
457

1,096
1,086
1,654
861

906
814
1,341
900

81
81
123
63

79
79
120
61

127

2,617

2,543

4,697

3,961

348

339

–
–
–

–

–
–
–

–

–
–
–

–

–
–
–

–

–
–
–

–

–
–
–

–

–
–
–

–

–
–
–
13

13

–
–
–

–

51
14
–
–

2,226
2,215
3,350
1,751

2,056
1,929
2,989
1,756

65

9,542

8,730

–
–
–

–

48
56
56

48
56
56

160

160

Total

1,903

1,855

124

127

2,617

2,543

4,697

3,961

348

339

13

65

9,702 8,890

*   The values of the LTIP awards which vested in June 2017 have been updated for the actual share price on the date of vesting. In line with the regulations the values for 2018 are 

based on the average share price over the three month period to 31 March 2018 as these awards will not vest until August 2018 (see tables on page 78).

As reported last year the Executive Directors had pay awards in the year effective from 1 May 2017 of:

Adam Couch

Jim Brisby

Mark Bottomley

Martin Davey

3.1%

3.1%

3.1%

3.1%

In line with change in RPI

In line with change in RPI

In line with change in RPI

In line with change in RPI

Benefits principally comprise health insurance, personal tax advice, pension advice and Company car allowance.

Pension consists of contributions of up to 20 per cent of base salary which are either paid into a defined contribution pension scheme or are received 
as a cash allowance in lieu of the pension contribution, or, as a combination of both. No Director has any entitlement or prospective entitlement 
under any defined benefit pension scheme.

The number of Directors who were active members of the money purchase pension scheme in the year was two (2017: two).

ANNUAL BONUS ARRANGEMENT (AUDITED)
The bonus scheme in operation is based on the achievement of Group profit targets which are set with regard to the Company’s budget, historical 
performance and market outlook for the year. There are four bonus profit targets triggering awards of 20 per cent, 50 per cent, 100 per cent and  
150 per cent of base salary with a straight line, pro-rata award for profits falling between the targets. There is a modest fixed sum paid out at the  
half year stage based on the achievement of the half year target.

The performance in the year, before charging bonus awards made to the Executive Directors and the Chief Operating Officer, was £96.4 million.  
This exceeded the maximum profit target resulting in a bonus award of 150 per cent of salary as shown below.

Adjusted profit targets

Bonus payable

This award is reflected in the table above.

Threshold

£82.1m

20%

On Target

£85.3m

50%

£88.3m

100%

Maximum

£90.3m

150%

Actual

£96.4m

150%

Cranswick plc  Annual Report & Accounts 2018

77 

Financial StatementsShareholder InformationCorporate GovernanceStrategic ReportREMUNERATION
ANNUAL REPORT ON DIRECTORS’ REMUNERATION CONTINUED

LONG TERM INCENTIVE PLAN (AUDITED)
The Remuneration Committee awards nil-cost options under the LTIP scheme in order to ensure that Executive Directors and senior management are 
involved in the longer term success of the Group. Options can only be exercised if certain performance criteria are achieved by the Group as follows:

•  50 per cent of each award is subject to an earnings per share (EPS) target measured against average annual increases in the Retail Price Index 

(RPI) over a three year period. The EPS target allows 25 per cent of the shares subject to the target to vest at an average annual outperformance 
above RPI of 3 per cent and 100 per cent of the shares to vest at an average annual outperformance of 7 per cent with outperformance between 
3 and 7 per cent rewarded pro-rata.

•  50 per cent is aligned to a total Shareholder return (TSR) target measured against a comparable group of companies over a three year period.  
The TSR target allows 30 per cent of the shares subject to the target to vest at the 50th percentile and 100 per cent at the 75th percentile with 
performance between the 50th and 75th percentiles rewarded pro-rata.

The comparison companies used are: Associated British Foods plc, AG Barr plc, Britvic plc, Carrs Milling Industries plc, Dairy Crest Group plc, Devro 
plc, Greencore Group plc, Hilton Food Group plc, Kerry Group plc, McBride plc, Premier Foods plc, and Tate and Lyle plc.

The Remuneration Committee, which decides whether performance conditions have been met, considers EPS and TSR to be the most appropriate 
measures of the long-term performance of the Group.

The value of the LTIP for the year ended 31 March 2018 relates to awards made in 2015 with a performance criteria based on the three years ended 
31 March 2018 that will vest in August 2018 calculated at the average price for the three months ending on 31 March 2018 of 3,052 pence. Over the 
three year performance period the EPS element of the award, based on the criteria set above, gave an outperformance of 16.4 per cent over the 
average increase in RPI so achieving a 100 per cent award. For the TSR element of the award, measured against a comparable group of companies, 
the business achieved an increase of 120.4 per cent and put the Company at the top of its comparative group which was at the 100th percentile so 
again an award of 100 per cent was achieved. The total award of 100 per cent is reflected in the table on page 77, and below.

Mark Bottomley
Jim Brisby
Adam Couch
Martin Davey

Date of grant

Options granted

Vesting 
performance

Shares awarded

Average share 
price

Value of shares

1 August 2015
1 August 2015
1 August 2015
1 August 2015

35,900
35,600
54,200
28,200

100%
100%
100%
100%

35,900
35,600
54,200
28,200

3,052
3,052
3,052
3,052

1,095,522
1,086,367
1,653,963
860,549

The value of the LTIP for the year ended 31 March 2017 relates to awards, made in 2014, with a performance criteria based on the three years ended 
31 March 2017 that vested in June 2017, calculated at a vesting share price of 2,960 pence. The EPS element of the award achieved 100 per cent of its 
performance target and 100 per cent was achieved under the TSR measure giving an overall award of 100 per cent and this is reflected in the 2017 
column of the table on page 77 and in the table below.

Mark Bottomley
Jim Brisby
Adam Couch
Martin Davey

Date of grant

1 June 2014
1 June 2014
1 June 2014
1 June 2014

Options awarded

Value of award as at 31 March 
2017 based on an average 
price of 2,379p

Value of award when vested 
in June 2017 at the market 
price of 2,960p

30,600
27,500
45,300
30,400

727,974
654,225
1,077,687
723,216

905,760
814,000
1,340,880
899,840

The value of the SAYE options relates to awards granted 3, 5 or 7 years ago that have had their full contribution paid by the Executive and have been 
exercised in the year. The awards in 2018 exercised by Martin Davey had an exercise price of 1,187 pence and a market value of 2,960 pence. The 
notional gains are shown in the 2018 column of the table on page 77.

PAYMENTS TO PAST DIRECTORS (AUDITED)
There have been no payments made to past Directors or payments made for loss of office in the year.

78

Cranswick plc  Annual Report & Accounts 2018

PERFORMANCE GRAPH – TOTAL SHAREHOLDER RETURN (UNAUDITED)
The graph below shows the percentage change (from a base of 100 in March 2009) in the Total Shareholder Return (with dividends reinvested) for 
each of the last nine years on a holding of the Company’s shares against the corresponding change in a hypothetical holding in the shares of the  
FTSE 350 Food Producers and Processors Price Index (FTSE FPP) and the FTSE All Share Index (FTSE All Share). The FTSE FPP and the FTSE All Share were 
chosen as representative benchmarks of the sector and the market as a whole for the business.

700

600

500

400

300

200

100

0

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

  Cranswick 

  FTSE All Share 

  FTSE 350 Food Producers

The table below illustrates the change in the total CEO remuneration over a period of nine years, with the bonus awards in those years and the LTIP 
vesting awards set against a percentage of the maximum available.

£’000

Base salary
Benefits
Pension
Bonus
LTIP
SAYE
CEO total remuneration
Bonus award against maximum opportunity
LTIP vesting against maximum opportunity

2010

464
24
93
705
172
–
1,458
97%
85%

2011

483
25
97
107
207
–
919
14%
100%

2012

508
28
102
453
243
6
1,340
56%
93%

2013

505
28
86
639
171
7
1,436
80%
43%

2014

542
31
108
252
149
–
1,082
31%
25%

2015

562
29
112
843
825
–
2,371
100%
87%

2016

588
29
118
882
1,148
38
2,803
100%
100%

2017

599
31
120
898
1,341
–
2,989
100%
100%

2018

616
32
123
925
1,654
–
3,350
100%
100%

Bernard Hoggarth was the Chief Executive up to August 2012 and from that date Adam Couch has fulfilled that role. The 2013 figures are the sum of 
the remuneration received by both Directors in that year.

CHANGE IN TOTAL REMUNERATION OF THE CHIEF EXECUTIVE COMPARED TO EMPLOYEES (UNAUDITED)
The table below shows the percentage change from 2017 to 2018 in the Chief Executive’s salary compared to the change for all permanent employees 
of the business (excluding all Board Directors).

Chief executive
All other employees* (excluding all Board Directors)

*  Includes the impact of pay awards, growth in employee numbers and corporate activity.

Total pay

12%
15%

Salary

3%
14%

Benefits

3%
2%

Bonus

3%
41%

RELATIVE IMPORTANCE OF THE SPEND ON PAY (UNAUDITED)
The table below shows the total remuneration paid across the Group together with the total dividend paid in respect of 2018 and the preceding 
financial year.

Pay against distributions

Remuneration paid to all employees*
Total dividends paid in the year

*  Includes the impact of pay awards, growth in employee numbers and corporate activity.

2018
£’m

177.6
23.4

2017
£’m

153.4
19.6

Change
%

15.8%
19.4%

Cranswick plc  Annual Report & Accounts 2018

79 

Financial StatementsShareholder InformationCorporate GovernanceStrategic ReportREMUNERATION
ANNUAL REPORT ON DIRECTORS’ REMUNERATION CONTINUED

SHARE OPTIONS (AUDITED)
Details of the nil-cost LTIP options granted in the year under the LTIP are set out below:

Mark Bottomley
Jim Brisby
Adam Couch
Martin Davey

Date
of grant

Basis
of award

1 June 2017 150% of salary
1 June 2017 150% of salary
1 June 2017 150% of salary
1 June 2017 150% of salary

Number
of shares

20,800
20,800
31,400
16,000

Share
price
at grant*

2,952
2,952
2,952
2,952

Face
value of
shares

£614,016
£614,016
£926,928
£472,320

Vesting at 
minimum 
performance

End of 
performance 
period

27.5% 31 March 2020
27.5% 31 March 2020
27.5% 31 March 2020
27.5% 31 March 2020

*  Based on the average of the mean high/low share price for the three days preceding the grant date of the options.

The awards are exercisable between 1 June 2020 and 1 June 2027, subject to performance. 50 per cent of the award depends on the performance of 
EPS and 50 per cent on TSR for the period from 1 April 2017 to 31 March 2020. If the minimum performance was achieved the EPS element would give 
25 per cent and the TSR element would give 30 per cent; overall 27.5 per cent of the grant would vest.

OUTSTANDING SHARE AWARDS (AUDITED)
The interests of the Executive Directors in the LTIP and SAYE schemes were as follows:

Long Term Incentive Plan (audited)

Year of award

Mark Bottomley

Jim Brisby

Adam Couch

Martin Davey

2014
2015
2016
2017

2014
2015
2016
2017

2014
2015
2016
2017

2014
2015
2016
2017

At 1 April
2017
Number

30,600
35,900
25,700
–

27,500
35,600
25,700
–

45,300
54,200
38,900
–

30,400
28,200
19,800
–

Granted in
the year
Number

Exercised
in the year
Number

Lapsed in
the year
Number

At 31 March
2018
Number

Exercise
price
p

Market price
at grant
p

–
–
–
20,800

–
–
–
20,800

–
–
–
31,400

–
–
–
16,000

(30,600)
–
–
–

(27,500)
–
–
–

(45,300)
–
–
–

(30,400)
–
–
–

–
–
–
–

–
–
–
–

–
–
–
–

–
–
–
–

–
35,900
25,700
20,800

–
35,600
25,700
20,800

–
54,200
38,900
31,400

–
28,200
19,800
16,000

nil
nil
nil
nil

nil
nil
nil
nil

nil
nil
nil
nil

nil
nil
nil
nil

1,266
1,628
2,333
2,960

1,266
1,628
2,333
2,960

1,266
1,628
2,333
2,960

1,266
1,628
2,333
2,960

The performance periods run for three years from 1 April in each year and conclude on 31 March three years later and are exercisable on 
the attainment of certain performance criteria detailed on page 78. The range of exercise dates are 1 August 2018 to 1 June 2027.

The LTIP, issued in 2015, which vests in August 2018, will achieve 100 per cent of both the EPS target and the TSR measure giving a 
maximum share award.

The following Directors exercised LTIP share options during the year:

Mark Bottomley
Jim Brisby
Adam Couch
Martin Davey

Number

Date exercised

30,600
27,500
45,300
30,400

7 July 2017
7 July 2017
7 July 2017
7 July 2017

Exercise price
p

Market price
p

Gain on exercise 
£’000

nil
nil
nil
nil

2,832
2,832
2,832
2,832

867
779
1,283
861

80

Cranswick plc  Annual Report & Accounts 2018

Savings related share option scheme (audited)

Mark Bottomley

Jim Brisby

Adam Couch

Martin Davey

Year of award

At 1 April 2017 
Number

Granted in 
the year 
Number

Exercised in 
the year 
Number

Lapsed in  
the year
Number

At 31 March 
2018
Number

Exercise  
price  
p

Range of exercise dates

2014
2017

2014

2011
2014
2015
2017

2014
2015
2017

1,276
–

1,276

936
1,276
667
–

758
618
–

–
350

–

–
–
–
205

–
–
350

–
–

–

–
–
–
–

(758)
–
–

–
–

–

–
–
–
–

–
–
–

1,276
350

1,276

936
1,276
667
205

–
618
350

1,187
2,565

1 Mar 2020–1 Sep 2020
1 Mar 2021–1 Sep 2021

1,187

1 Mar 2020–1 Sep 2020

579
1,187
1,456
2,565

1,187
1,456
2,565

1 Mar 2019–1 Sep 2019
1 Mar 2020–1 Sep 2020
1 Mar 2021–1 Sep 2021
1 Mar 2023–1 Sep 2023

1 Mar 2018–1 Sep 2018
1 Mar 2019–1 Sep 2019
1 Mar 2021–1 Sep 2021

The Executive Directors are eligible, as are other employees of the Group, to participate in the SAYE scheme, which by its nature does not have 
performance conditions.

The following Executive Director exercised savings related share options during the year:

Martin Davey

Number

Date exercised

Exercise price
p

Market price
p

Notional gain 
£’000

758

9 March 2018

1,187

2,960

13

MINIMUM SHAREHOLDING
The Remuneration Committee has recommended that the Executive Directors hold shares in the Company worth at least 200 per cent of base 
salary, with the holding to be built up over a five year period. The Directors’ current holdings and value are now all in excess of the 200 per cent target 
and are shown below.

DIRECTORS’ INTERESTS (AUDITED)

Mark Bottomley
Jim Brisby
Adam Couch
Martin Davey
Steve Esom
Mark Reckitt

LTIP (Unvested, 
subject to 
performance)

LTIP
(Vested*, 
unexercised)

SAYE (Non-
performance 
related)

Number of shares 
held as at 31 March 
2018

Value of shares 
held as a % of base 
salary

46,500
46,500
70,300
35,800
–
–

35,900
35,600
54,200
28,200
–
–

1,626
1,276
3,084
968
–
–

79,021
91,949
138,009
231,069
1,441
1,300

550
640
635
2,091
–
–

Target %

200
200
200
200
–
–

*  LTIP awards are due to vest in August 2018 with the performance criteria now completed.

The share price at 31 March 2018 of 2,844p was used in calculating the percentage figures shown above.

Kate Allum has no interests in the Company at the present time.

There have been no further changes to the above interests in the period from 1 April 2018 to 22 May 2018. Pam Powell and Tim Smith were appointed 
Directors on 1 April 2018 and have no interests in the Company at the present time.

REMUNERATION FOR THE YEAR ENDING 31 MARCH 2019
The Executive Directors (other than Martin Davey who waived his contractual entitlement to an increase) were awarded an increase of 3 per cent 
which is consistent with the average increase awarded to senior executives and to other employees in the Group taking into account local practices 
and regional variations in pay and conditions.

Following the increase in pay, which will be applicable from 1 May 2018, the Executive Directors’ base salaries will be:

Director

Mark Bottomley
Jim Brisby
Adam Couch
Martin Davey

New salary

£420,750
£420,750
£636,500
£314,250

Rationale

Increase in line with workforce
Increase in line with workforce
Increase in line with workforce
No change

The 2019 bonus scheme in operation will be based on the achievement of Group profit targets which are set having regard to the Company’s budget, 
historical performance and market outlook for the year. The actual 2019 targets are not disclosed as they are considered to be commercially sensitive. 
The targets will be declared retrospectively in the 2019 Annual Report, provided they are not considered commercially sensitive at that time. There are 
four bonus profit targets triggering awards of 20 per cent, 50 per cent, 100 per cent and 150 per cent of base salaries with a straight line pro-rata 
award for profits falling between the targets.

Cranswick plc  Annual Report & Accounts 2018

81 

Financial StatementsShareholder InformationCorporate GovernanceStrategic ReportREMUNERATION
ANNUAL REPORT ON DIRECTORS’ REMUNERATION CONTINUED

REMUNERATION FOR THE YEAR ENDING 31 MARCH 2019 CONTINUED
Subject to Shareholder approval of the remuneration policy, LTIP awards, equivalent to 200 per cent of basic salary, will be made in August 2018 and 
vesting will be after a three year performance period for both TSR and EPS. 50 per cent of the award will be based on the target for TSR and 50 per 
cent on the target for EPS as detailed on page 78.

ADVISERS TO THE COMMITTEE
The Committee keeps itself fully informed on the developments within the industry and in the field of remuneration and seeks advice from 
external advisers where appropriate. Deloitte LLP were appointed in 2017 by the Remuneration Committee to advise on the review of the 
Company’s remuneration policy and were paid £21,000 for their services. Deloitte also provides consultancy services to the Group. However,  
the Committee have reviewed any potential conflicts of interest and judged that Deloitte’s advice is both objective and independent.

STATEMENT OF SHAREHOLDERS VOTING (UNAUDITED)
The resolutions to approve the 2017 Remuneration Committee Report were passed on a show of hands at the Company’s last AGM held on 24 July 2017.

The votes cast by proxy in respect of those resolutions were:

Remuneration Committee report

For
Against
Withheld

Number

38,029,120
1,151,626
259,758

%

97.1
2.9
–

REMUNERATION DISCLOSURE
This report complies with the requirements of the Large and Medium-Sized Companies and Groups (Accounts and Reports) Regulations 2008 as 
amended in 2013 (the Regulations), the principles of the 2016 UK Corporate Governance Code and the Listing Rules of the Financial Conduct Authority.

Steven Esom
Chair of the Remuneration Committee

22 May 2018

82

Cranswick plc  Annual Report & Accounts 2018

ENGAGEMENT WITH 
SHAREHOLDERS

WE RECOGNISE THE IMPORTANCE OF ENGAGING WITH ALL OUR 
SHAREHOLDERS ON A REGULAR BASIS, AND THIS ENSURES WE CAPTURE 
AND EMBRACE FEEDBACK AND EMERGING TRENDS.

Regular engagement with investors provides the Group with the opportunity to discuss certain areas of interest and to ascertain any areas  
of concern Shareholders may have. During the year, the Non-Executive Directors also engaged with a number of major Shareholders in  
relation to its new remuneration policy as explained in more detail in the Remuneration Report on pages 66 to 82. The Group also engages with 
Shareholders through regular meetings and at the Annual General Meeting. Presentations are made by the Chief Executive, the Finance Director 
and the Commercial Director to analysts and institutional Shareholders on the half year and full year results and on Company strategy. A similar 
presentation is made to Shareholders attending the Annual General Meeting. The Senior Independent Director and Committee Chairs are also 
available for direct meetings with institutional Shareholders where required and attend the Annual General Meeting. Significant matters relating 
to the trading or development of the business are disseminated to the market by way of Stock Exchange announcements.

The Company responds promptly to Shareholder queries and the Group’s website (www.cranswick.plc.uk) contains a wide range of information  
on the Group including the Annual and Interim Reports, related presentations and Stock Exchange announcements.

The views of Shareholders, expressed during meetings, are communicated, as appropriate, to the Board as a whole. The Chairman, Chief 
Executive or the Finance Director discuss governance and strategy with major Shareholders from time to time. The Board also welcomes the 
attendance and questions of Shareholders at the Annual General Meeting which is also attended by the Chairs of the Audit, Remuneration and 
Nomination Committees.

MAJOR SHAREHOLDERS
The Company has been notified of the following interests of 3 per cent or more in the issued share capital of the Company:

Invesco Perpetual
Fidelity Management & Research
Standard Life Aberdeen
Wellington Management
Legal & General Investment Management

At 31 March 2018

Number of shares

% of issued share capital

Nature of holding

9,967,757
4,876,855
3,018,585
2,714,401
1,726,916

19.51
9.55
5.91
5.31
3.38

Direct & Indirect
Direct & Indirect
Direct & Indirect
Direct & Indirect
Direct

There have been no notifications of any significant changes, a different whole percentage movement, to these shareholdings as at 22 May 2018.

Cranswick plc  Annual Report & Accounts 2018

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Financial StatementsShareholder InformationCorporate GovernanceStrategic ReportDIRECTORS’ 
REPORT

The Directors present their Annual Report and the audited financial 
statements of the Company and the Group for the year ended 31 March 
2018. The Directors’ Report consists of pages 84 to 86 and has been 
drawn up and presented in accordance with and in reliance upon 
applicable English company law. The liabilities of the Directors in 
connection with that report shall be subject to the limitations and 
restrictions provided by such law.

Direct tax

DIRECTORS INTERESTS AND INDEMNITIES
The membership of the Board and biographical details of the Directors 
are given on pages 48 and 49. Details of the Directors’ beneficial 
interests in the ordinary shares of the Company and in share options 
over the ordinary share capital of the Company are included in the 
Remuneration Committee Report on pages 66 to 82.

Indirect tax

• Corporation tax £16m
• Employers' National Insurance £16m
• Business rates £2m
• Apprenticeship levy £1m

In accordance with the recommendations of the UK Corporate 
Governance Code, all Directors will stand for re-election at the 
forthcoming Annual General Meeting.

• Income tax £27m
• Employees’ National Insurance £12m

The Company has in place directors’ and officers’ liability insurance 
which gives appropriate cover against the costs of defending 
themselves in civil proceedings taken against them in their capacity  
as a director or officer of the Company and in respect of damages 
resulting from any unsuccessful defence of any proceedings.

CONFLICTS OF INTEREST
The Company has a register in place for managing conflicts of interest 
with the Directors which is reviewed and updated annually. The 
Directors have a continuing duty throughout the year to update any 
changes to these conflicts.

PROFIT AND DIVIDENDS
The profit from continuing operations for the financial year, after 
taxation amounts to £70.0 million (2017: £62.4 million). The Directors 
have declared dividends as follows:

Interim dividend per share paid  

on 26 January 2018

Final dividend per share proposed
Total dividend

2018

2017

15.1p
38.6p
£27.4m

13.1p
31.0p
£22.2m

Subject to approval at the Annual General Meeting, the final dividend 
will be paid in cash or scrip form on 7 September 2018 to members  
on the register at the close of business on 20 July 2018. The shares will 
go ex-dividend on 19 July 2018. The proposed final dividend for 2018 
together with the interim paid in January 2018 amount to 53.7 pence 
per share which is 21.8 per cent higher than the previous year.

TAX CONTRIBUTION
Within the UK our tax contribution to the UK treasury takes two forms: 
direct contributions, being a cost to the Company which includes 
corporation tax on profits, employer’s National Insurance on wages 
paid, business rates and apprenticeship levy; and indirect contributions, 
being income tax and employee’s National Insurance on wages paid. 
The total paid in the year amounts to £74 million and is analysed 
as follows:

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Cranswick plc  Annual Report & Accounts 2018

SHARE CAPITAL
The Company has one class of shares, being ordinary shares of 10 
pence each. There are no special rights pertaining to any of the shares 
in issue; each share carries the right to one vote at general meetings  
of the Company. The allotted and fully paid up share capital is shown  
in Note 24 on page 130. During the year the share capital increased by 
612,657 shares. The increase comprised 432,405 of shares issued relating 
to share options exercised during the year and 180,252 of shares issued 
in respect of scrip dividends.

MAJOR SHAREHOLDERS
Notifiable share interests of which the Company has been made aware 
are set out on page 83.

CAPITAL RAISING AND SHARE REPURCHASES
The Directors of Cranswick plc have received limited authority to 
disapply Shareholders’ pre-emption rights in certain circumstances,  
to authorise the Company to buy back a proportion of the Company’s 
share capital and to allow the Directors to allot shares. Further resolutions 
will be placed before the Annual General Meeting to be held on 30 July 
2018 to renew these powers.

At the last Annual General Meeting the Directors received authority 
from the Shareholders to:

Allot Shares
This gives Directors the authority to allot authorised but unissued  
shares and maintains the flexibility in respect of the Company’s 
financing arrangements. The nominal value of ordinary shares which the 
Directors may allot in the period up to the next Annual General Meeting, 
to be held on 30 July 2018, is limited to £1,682,576 which represented 
approximately 33 per cent of the issued share capital as at 31 May 2017. 

The Directors do not have any present intention of exercising this 
authority other than in connection with the issue of ordinary shares  
in respect of the scrip dividend offer and the Company’s share option 
plans. This authority will expire at the end of the Annual General 
Meeting to be held on 30 July 2018.

Disapplication of pre-emption rights
This dis-applies rights of pre-emption on the allotment of shares by  
the Company, or to grant rights to subscribe for, or to convert securities 
into ordinary shares or sell treasury shares for cash. The authority will 
allow the Directors to allot equity securities for cash pursuant to the 
authority to allot shares mentioned above, to grant rights for ordinary 
shares and to sell treasury shares for cash without a pre-emptive  
offer to existing Shareholders, up to an aggregate nominal amount  
of £504,773, representing 10 per cent of the Company’s issued share 
capital as at 31 May 2017. This authority will expire at the end of the 
Annual General Meeting to be held on 30 July 2018.

To buy own shares
This authority allows the Company to buy its own shares in the market, 
as permitted under the Articles of Association of the Company, up to  
a limit of 10 per cent of the Company’s issued share capital. The price 
to be paid for any share must not be less than 10 pence, being the 
nominal value of a share, and must not exceed 105 per cent of the 
average middle market quotations for the ordinary shares of the 
Company as derived from the London Stock Exchange Daily Official 
List for the five business days immediately preceding the day on which 
the ordinary shares are purchased. The Directors have no immediate 
plans to exercise the powers of the Company to purchase its own 
shares and undertake that the authority would only be exercised if the 
Directors were satisfied that a purchase would result in an increase  
in expected earnings per share and was in the best interests of the 
Company at the time. This authority will expire at the end of the 
Annual General Meeting to be held on 30 July 2018. The Directors  
would consider holding any of its own shares that it purchases  
pursuant to this authority as treasury shares.

The Company did not repurchase any shares during the year and  
at the year end the Group held no treasury shares.

The Company is not aware of any agreements between Shareholders 
that may result in restrictions on the transfer of securities and for 
voting rights.

There are no restrictions on the transfer of ordinary shares in the 
Company other than where certain restrictions may apply from time  
to time, on the Board of Directors and other senior executive staff, 
which are imposed by laws and regulations relating to insider trading 
laws and market requirements relating to close periods.

ANNUAL GENERAL MEETING AND SPECIAL BUSINESS TO  
BE TRANSACTED AT THE ANNUAL GENERAL MEETING
The Annual General Meeting of Cranswick plc will be held at the 
Mercure Hull Grange hotel on Monday 30 July 2018. A notice convening 
the Annual General Meeting can be found in the separate Notice of 
Annual General Meeting accompanying this Report & Accounts.

Details of the Special Business to be transacted at the Annual General 
Meeting are contained in the separate letter from the Chairman which 
also accompanies this Report & Accounts, and covers the Directors’ 
authority to allot shares, the partial disapplication of pre-emption 
rights and the authority for the Company to buy its own shares.

AUDITORS
A resolution to reappoint PricewaterhouseCoopers LLP as independent 
external auditor will be proposed at the Annual General Meeting, 
together with the authority for the Audit Committee to determine  
their remuneration. A statement on the independence of the external 
auditors is included in the report of the Audit Committee on pages  
58 to 62.

ARTICLES OF ASSOCIATION
The Company’s Articles of Association may only be amended by  
a special resolution at a general meeting of the Shareholders.

CAPITAL STRUCTURE
The primary objective of the Group’s capital management is to ensure 
that it maintains a strong credit rating and healthy capital ratios in 
order to support its business and maximise value for Shareholders and 
other stakeholders.

The Group regards its Shareholders’ equity and net debt as its capital 
and manages its capital structure and makes adjustments to it in light 
of changes in economic conditions. To maintain or adjust the capital 
structure, the Group may adjust the dividend payment to Shareholders, 
return capital to Shareholders or issue new shares. No changes were 
made to the objectives, policies or processes during the years ended 
31 March 2017 and 31 March 2018.

The Group’s capital structure is as follows:

Net (funds)/debt (Note 27)
Cranswick plc Shareholders’ equity

Capital employed

2018
£’m

(20.6)
479.9

459.3

2017
£’m

11.0
421.4

432.4

CHANGE OF CONTROL
There are no agreements that the Company considers significant  
and to which the Company is party that would take effect, alter or 
terminate upon change of control of the Company following a takeover 
bid other than the following:
•  the Company is party to a number of banking agreements which 
upon a change of control of the Company are terminable by the 
bank upon the provision of 30 working days’ notice;

•  there are no agreements between the Company and its Directors  
or employees providing for compensation for loss of office or 
employment (whether through resignation, purported redundancy 
or otherwise) that occur because of a takeover bid other than as 
stated in the Remuneration Committee Report, on page 76, relating 
to Martin Davey; and

•  there are certain provisions in the Company’s Save As You Earn 

share option plan and the Long Term Incentive Plan that may cause 
options and awards granted to vest on a takeover. The proportion  
of the awards that are capable of exercise will depend on the time  
in the scheme and as far as the LTIP is concerned the extent to 
which the performance targets (as adjusted or amended) have 
been satisfied.

POLITICAL DONATIONS
The Group has made no political donations during the year ended 
31 March 2018.

Cranswick plc  Annual Report & Accounts 2018

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FINANCIAL INSTRUMENTS
Functional currency
The functional currency of all Group undertakings is Sterling.

Foreign currency risk
The main foreign exchange risk facing the Group is in the purchasing  
of charcuterie products and fresh pork cuts from continental Europe
in Euros and the sale of fresh pork to the USA and China denominated 
in US Dollars. The policy of the Group is to seek to mitigate the impact 
of this risk by taking out forward contracts for up to twelve months 
ahead and for amounts that commence at approximately 25 per cent 
of the requirement and move progressively towards full cover. The 
Finance Director is consulted about the key decisions on currency cover.

Interest rate risk
The Group’s current policy is to manage its cost of borrowing using a 
mix of fixed and variable rate debt. Whilst fixed rate interest-bearing 
debt is not exposed to cash flow interest rate risk, there is no 
opportunity for the Group to enjoy a reduction in borrowing costs in 
markets where rates are falling. In addition, the fair value risk inherent 
in fixed rate borrowing means that the Group is exposed to unplanned 
costs should debt be restructured or repaid early as part of the liquidity 
management process. In contrast, whilst floating rate borrowings are 
not exposed to changes in fair value, the Group is exposed to cash flow 
risk as costs increase if market rates rise. The Group has reduced its 
borrowings significantly in recent years and at 31 March 2018 gearing 
was at nil (2017: 2.6 per cent). Given this conservative debt structure 
the Group has not fixed the interest rate on any part of its current 
facility. The Board will keep this situation under constant review and will 
fix the interest rate on a proportion of the Group’s borrowings at such 
time as it becomes appropriate to do so. The monitoring of interest 
rate risk is handled entirely at head office, based on the monthly 
consolidation of cash flow projections and the daily borrowings 
position.

Credit risk
Practically all sales are made on credit terms, the majority of which  
are to the major UK food retailers. Overdue accounts are reviewed at
monthly management meetings. The incidence of bad debts is low.  
For all major customers, credit terms are agreed by negotiation and  
for all other customers, credit terms are set by reference to external 
credit agencies and/or commercial awareness. Every attempt is made 
to resist advance payments to suppliers for goods and services; where 
this proves commercially unworkable, arrangements are put in place,
where practical, to guarantee the repayment of the monies in the 
event of default.

Liquidity risk
The Group has historically been very cash-generative. The bank position 
for each site is monitored on a daily basis and capital expenditure
is approved at local management meetings at which members of the 
main Board are present and reported at the subsequent monthly main 
Board meeting. Major projects, in excess of £1 million, are approved  
by the main Board. Each part of the Group has access to the Group’s 
overdraft facility and all term debt is arranged centrally. The Group 
renewed its bank facility in November 2016 and extended it for a 
further year during the current period. The arrangement is made up  
of a revolving credit facility of £160.0 million including a committed 
overdraft facility of £20.0 million. The Group manages the utilisation  
of the revolving credit facility through the monitoring of monthly 
consolidated cash flow projections and the daily borrowings position. 
The current arrangement extends the maturity of the Group’s available 
financing to November 2022 with the option to extend by a further 
year, providing it with reduced liquidity risk and medium-term funding 
to meet its objectives. The unutilised element of the facility at 31 March 
2018 was £159.0 million (2017: £144.0 million).

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Cranswick plc  Annual Report & Accounts 2018

RESEARCH AND DEVELOPMENT
The Group remains at the forefront of new product development 
offering consumers a wide range of products. Through innovative  
use of existing and emerging technologies, there will continue to be 
successful development of new products and processes for the Group.

GOING CONCERN
The Group’s business activities, together with the factors likely to  
affect its future development, performance and position are set out  
in the review of activities. The financial position of the Group, its cash 
flows, liquidity position and borrowing facility are described above.  
The Group’s objectives, policies and processes for managing its capital;  
its financial risk management objectives; details of its financial 
instruments and hedging activities; and its exposure to credit risk  
and liquidity risk are referred to below.

The Group has considerable financial resources together with strong 
trading relationships with its key customers and suppliers. As a 
consequence, the Directors believe that the Group is well placed  
to manage its business risk successfully.

After reviewing the available information, including business plans and 
making enquiries, the Directors have a reasonable expectation that  
the Group has adequate resources to continue in operational existence 
for the foreseeable future. For this reason, they continue to adopt the 
going concern basis in preparing the financial statements.

OTHER STATUTORY DISCLOSURES
The Corporate Governance Report on pages 50 to 55, the Statement of 
Directors’ Responsibilities on page 87 of the Annual Report and Note 23 
(Financial Instruments and Liquidity Risk) to the financial statements 
are incorporated into the Directors’ Report by reference.

Other information can be found in the following sections of the 
Strategic Report:

Future developments in the business of the Group
Viability Statement
Greenhouse Gas Emissions
Employment Policies

Pages 2 to 45
Pages 42 and 43
Page 36
Pages 26 and 27

The only information required to be disclosed pursuant to Listing  
Rule 9.8.4R are the details of the Company’s Long Term Incentive Plan 
which can be found in the Remuneration Committee Report on pages  
66 to 82.

The Directors’ Report was approved by a duly authorised committee  
of the Board on 22 May 2018 and signed on its behalf by:

Steven Glover
Company Secretary

22 May 2018

Company number: 1074383

STATEMENT OF DIRECTORS’ RESPONSIBILITIES 
IN RESPECT OF THE FINANCIAL STATEMENTS

The Directors are responsible for preparing the Annual Report and the financial statements in accordance with applicable law and regulation.

Company law requires the Directors to prepare financial statements for each financial year. Under that law the Directors have prepared the 
Group financial statements in accordance with International Financial Reporting Standards (IFRSs) as adopted by the European Union and 
Company financial statements in accordance with International Financial Reporting Standards (IFRSs) as adopted by the European Union. Under 
Company Law the Directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of 
affairs of the Group and Company and of the profit or loss of the Group and Company for that period. In preparing the financial statements, the 
Directors are required to:
•  select suitable accounting policies and then apply them consistently;
•  state whether applicable IFRSs as adopted by the European Union have been followed for the Group financial statements and IFRSs as adopted 
by the European Union have been followed for the Company financial statements, subject to any material departures disclosed and explained 
in the financial statements;

•  make judgements and accounting estimates that are reasonable and prudent; and
•  prepare the financial statements on the going concern basis unless it is inappropriate to presume that the Group and Company will continue  

in business.

The Directors are responsible for keeping adequate accounting records that are sufficient to show and explain the Group and Company’s 
transactions and disclose with reasonable accuracy at any time the financial position of the Group and Company and enable them to ensure  
that the financial statements and the Directors’ Remuneration Report comply with the Companies Act 2006 and, as regards the Group financial 
statements, Article 4 of the IAS Regulation.

The Directors are also responsible for safeguarding the assets of the Group and Company and hence for taking reasonable steps for the prevention 
and detection of fraud and other irregularities.

The Directors are responsible for the maintenance and integrity of the Company’s website. Legislation in the United Kingdom governing the 
preparation and dissemination of financial statements may differ from legislation in other jurisdictions.

The Directors consider that the Annual Report and Accounts, taken as a whole, is fair, balanced and understandable and provides the information 
necessary for Shareholders to assess the Group and Company’s performance, business model and strategy.

Each of the Directors, whose names and functions are listed in the Leadership report confirm that, to the best of their knowledge:
•  the Company financial statements, which have been prepared in accordance with IFRSs as adopted by the European Union, give a true and 

fair view of the assets, liabilities, financial position and loss of the Company;

•  the Group financial statements, which have been prepared in accordance with IFRSs as adopted by the European Union, give a true and fair 

view of the assets, liabilities, financial position and profit of the Group; and

•  the Directors’ Report includes a fair review of the development and performance of the business and the position of the Group and Company, 

together with a description of the principal risks and uncertainties that it faces. 

In the case of each Director in office at the date the Directors’ Report is approved:
•  so far as the Director is aware, there is no relevant audit information of which the Group and Company’s auditors are unaware; and
•  they have taken all the steps that they ought to have taken as a Director in order to make themselves aware of any relevant audit information 

and to establish that the Group and Company’s auditors are aware of that information.

On behalf of the Board

Martin Davey
Chairman

22 May 2018

Mark Bottomley 
Finance Director

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TO THE MEMBERS OF CRANSWICK PLC

REPORT ON THE AUDIT OF THE FINANCIAL STATEMENTS
Opinion
In our opinion, Cranswick plc’s Group financial statements and parent company financial statements (the “financial statements”):
•  give a true and fair view of the state of the Group’s and of the parent company’s affairs as at 31 March 2018 and of the Group’s profit and  

the Group’s and the parent company’s cash flows for the year then ended;

•  have been properly prepared in accordance with IFRSs as adopted by the European Union and, as regards the parent company’s financial 

statements, as applied in accordance with the provisions of the Companies Act 2006; and

•  have been prepared in accordance with the requirements of the Companies Act 2006 and, as regards the Group financial statements, Article 4 

of the IAS Regulation.

We have audited the financial statements, included within the Annual Report & Accounts (the “Annual Report”), which comprise: the Group and 
Company balance sheets as at 31 March 2018; the Group income statement and Group and Company statements of comprehensive income, the 
Group and Company statements of cash flows, and the Group and Company statements of changes in equity for the year then ended; and the 
notes to the financial statements, which include a description of the significant accounting policies.

Our opinion is consistent with our reporting to the Audit Committee.

BASIS FOR OPINION
We conducted our audit in accordance with International Standards on Auditing (UK) (“ISAs (UK)”) and applicable law. Our responsibilities under 
ISAs (UK) are further described in the Auditors’ responsibilities for the audit of the financial statements section of our report. We believe that the 
audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Independence
We remained independent of the Group in accordance with the ethical requirements that are relevant to our audit of the financial statements  
in the UK, which includes the FRC’s Ethical Standard, as applicable to listed public interest entities, and we have fulfilled our other ethical 
responsibilities in accordance with these requirements.

To the best of our knowledge and belief, we declare that non-audit services prohibited by the FRC’s Ethical Standard were not provided to the 
Group or the parent company.

Other than those disclosed in the Audit Committee Report on page 62, we have provided no non-audit services to the Group or the parent 
company in the period from 1 April 2017 to 31 March 2018.

OUR AUDIT APPROACH
Overview

•  Overall Group materiality: £4.6 million, based on 5% of Adjusted profit before tax.
•  Overall parent company materiality: £3.4 million, initially based on 1% of total assets and capped at £3.4 million due to 

Group materiality allocation.

•  We, as the Group engagement team, audited all of the components – with the exception of Ravenscroft & Thackeray 
and Cranswick Bio – covering £1,459.2 million (99%) of the Group’s external revenues and £87.5 million (99%) of the 
Group’s Adjusted profit before tax.

•  Complex customer accruals.
IAS 41 – Biological assets.
• 

Materiality

Audit scope

Areas of
focus

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Cranswick plc  Annual Report & Accounts 2018

 
The scope of our audit
As part of designing our audit, we determined materiality and assessed the risks of material misstatement in the financial statements. In 
particular, we looked at where the Directors made subjective judgements, for example in respect of significant accounting estimates that 
involved making assumptions and considering future events that are inherently uncertain. 

We gained an understanding of the legal and regulatory framework applicable to the Group and the industry in which it operates, and considered  
the risk of acts by the Group which were contrary to applicable laws and regulations, including fraud. We designed audit procedures at Group and 
significant component level to respond to the risk, recognising that the risk of not detecting a material misstatement due to fraud is higher than the 
risk of not detecting one resulting from error, as fraud may involve deliberate concealment by, for example, forgery or intentional misrepresentations, 
or through collusion. We focused on laws and regulations that could give rise to a material misstatement in the Group and parent company financial 
statements, including, but not limited to, the risk of non-compliance related to the Group’s financial conduct, the Companies Act 2006, the Listing 
Rules, Pensions legislation, UK tax legislation, and ongoing requirements as a result of the Group’s manufacture of food products. Our tests included, 
but were not limited to, review of legal correspondence and discussions with the Group management and management’s experts. There are inherent 
limitations in the audit procedures described above and the further removed non-compliance with laws and regulations is from the events and 
transactions reflected in the financial statements, the less likely we would become aware of it.

We did not identify any key audit matters relating to irregularities, including fraud. As in all of our audits we also addressed the risk of management 
override of internal controls, including testing journals and evaluating whether there was evidence of bias by the Directors that represented a risk of 
material misstatement due to fraud. 

Key audit matters
Key audit matters are those matters that, in the auditors’ professional judgement, were of most significance in the audit of the financial 
statements of the current period and include the most significant assessed risks of material misstatement (whether or not due to fraud) identified 
by the auditors, including those which had the greatest effect on: the overall audit strategy; the allocation of resources in the audit; and directing 
the efforts of the engagement team. These matters, and any comments we make on the results of our procedures thereon, were addressed in the 
context of our audit of the financial statements as a whole, and in forming our opinion thereon, and we do not provide a separate opinion on these 
matters. This is not a complete list of all risks identified by our audit.

Key audit matter

How our audit addressed the key audit matter

Complex customer accruals
As is industry practice, the Group has numerous types of complex 
commercial arrangements with retailers and other customers  
that have a range of terms (for example promotions, rebates and 
discounts). These commercial accruals also include advertising and 
marketing contributions and total £8.9 million (2017: £10.2 million).

Due to the varying terms of these arrangements, and given these 
agreements and activity may span a year end, a degree of judgment 
is exercised in determining the valuation of the liability and the timing 
of when this liability should be recognised.

We consider there to be a specific risk associated with the 
completeness, accuracy and valuation of the commercial accrual  
that has been recognised at the year end as this is material and can 
be complex and judgemental.

Our audit procedures included understanding and evaluating the 
controls and systems related to the commercial accruals process,  
and obtaining audit evidence through substantive audit procedures.

The substantive audit procedures performed for each individual 
division varied depending upon the nature and level of commercial 
accruals and type of agreement but included the following tests,  
on a sample basis:
• 

Inquiries of management and the account managers to 
understand how the calculations are performed;

•  Testing of the calculations performed in arriving at the accrual,  
by agreeing the calculations to agreements in place with the 
customers, and the relevant sales volume data;

•  Agreement, on a sample basis, of the amounts raised and settled 
with customers, for claims which have arisen within the current or 
next financial year;

•  Look back at the accuracy of the prior year (and older) provisions, 
to determine customer patterns and assess management’s ability 
to make accurate estimates of the required provisions; and
•  Reviewed historical payments made on aged balances and 

reviewed underlying agreements to assess the appropriateness  
of the aged accruals in place across the Group.

We found, based on the results of our testing, that the accrual 
recorded and disclosures made in the financial statements were 
consistent with the supporting evidence obtained.

Cranswick plc  Annual Report & Accounts 2018

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TO THE MEMBERS OF CRANSWICK PLC

Key audit matter

How our audit addressed the key audit matter

IAS 41 – Biological assets
Due to the nature of the Group’s operations, biological assets 
consisting of pigs and chickens are recognised. On initial recognition 
and at the balance sheet date, these biological assets have been 
measured at their fair value less costs to sell, in line with IAS 41. The 
net IAS 41 valuation movement recognised in the year is a cost of  
£2.2 million (2017: credit of £4.1 million).

The valuation of these biological assets requires significant levels of 
judgement and industry-specific expertise in applying appropriate 
assumptions. Changes in a number of the key assumptions (including 
mortality rates, growth rates, and the fair value at various stages  
of development) can have a material impact on the valuation.

We gained an understanding of, and evaluated the key processes used 
to calculate the fair value of the biological assets.

We performed a recalculation of both the pig and chicken valuation 
models used to assess the accuracy of the calculation and audited the 
underlying data inputs to the model.

We evaluated the Directors’ assessment of the assumptions used in 
relation to the valuation of the biological assets as follows:
•  We have compared the mortality assumptions within the models 

to the operational data obtained from the farms;

•  We have reviewed the growth rate of the chickens to third party 

source data and have assessed the reasonableness of the straight 
line growth model used for pigs; and

•  We have agreed the fair value price of the assets at the various 

stages of their life cycle to supporting third party data.

We have performed a sensitivity analysis over all of the above 
assumptions and confirmed significant movements would be required 
to result in a material misstatement.

We found, based on the results of our testing, that the calculation and 
disclosures made in the financial statements in relation to the IAS 41 
valuation of biological assets were consistent with the supporting 
evidence obtained.

We determined that there were no key audit matters applicable to the parent company to communicate in our report.

How we tailored the audit scope
We tailored the scope of our audit to ensure that we performed enough work to be able to give an opinion on the financial statements as a  
whole, taking into account the structure of the Group and the parent company, the accounting processes and controls, and the industry in  
which they operate.

The Group is organised in to 17 reporting units all within the UK. The Group Financial Statements are a consolidation of these reporting units and the 
centralised functions. The reporting units vary in size and we identified 15 components that required an audit of their complete financial information 
due to their individual size or risk characteristics. The components where we performed an audit of their complete financial information accounted 
for 99% of the Group’s Adjusted profit before income tax and 99% of the Group’s revenue. All of these components were audited by the Group 
engagement team. 

Of the remaining 2 components that together represent 1% of the Group’s Adjusted profit before tax, we performed analytical procedures to 
respond to any potential risks of material misstatement to the Group financial statements.

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Cranswick plc  Annual Report & Accounts 2018

Materiality
The scope of our audit was influenced by our application of materiality. We set certain quantitative thresholds for materiality. These, together 
with qualitative considerations, helped us to determine the scope of our audit and the nature, timing and extent of our audit procedures on the 
individual financial statement line items and disclosures and in evaluating the effect of misstatements, both individually and in aggregate on the 
financial statements as a whole. 

Based on our professional judgement, we determined materiality for the financial statements as a whole as follows:

Overall materiality

£4.6 million.

£3.4 million.

Group financial statements

Parent company financial statements

How we determined it

5% of Adjusted profit before tax.

Rationale for benchmark applied

Adjusted profit before tax excludes the impact  
of fair value adjustments (IAS 41 fair value 
movements) and non-cash transactions not 
directly linked to operating performance 
(amortisation of customer relationship intangible 
assets). Based on the benchmarks used in the 
Annual Report, Adjusted profit before tax is the 
primary measure used by the shareholders in 
assessing the performance of the Group, and  
is a generally accepted auditing benchmark.

1% of Total assets and subsequently capped due  
to Group materiality allocation.

We believe that total assets is the primary  
measure used by the shareholders in assessing  
the performance of a holding company, and  
is a generally accepted auditing benchmark.

For each component in the scope of our Group audit, we allocated a materiality that is less than our overall Group materiality. The range of 
materiality allocated across components was between £0.2 million and £3.9 million. Certain components were audited to a local statutory audit 
materiality that was also less than our overall Group materiality.

We agreed with the Audit Committee that we would report to them misstatements identified during our audit above £0.2 million (Group audit) and 
£0.2 million (Parent company audit) as well as misstatements below those amounts that, in our view, warranted reporting for qualitative reasons.

Going concern
In accordance with ISAs (UK) we report as follows:

Reporting obligation

Outcome

We are required to report if we have anything material to add or  
draw attention to in respect of the Directors’ statement in the 
financial statements about whether the Directors considered it 
appropriate to adopt the going concern basis of accounting in 
preparing the financial statements and the Directors’ identification  
of any material uncertainties to the Group’s and the parent company’s 
ability to continue as a going concern over a period of at least twelve 
months from the date of approval of the financial statements.

We have nothing material to add or to draw attention to. However, 
because not all future events or conditions can be predicted, this 
statement is not a guarantee as to the Group’s and parent company’s 
ability to continue as a going concern.

We are required to report if the Directors’ statement relating to  
Going Concern in accordance with Listing Rule 9.8.6R(3) is materially 
inconsistent with our knowledge obtained in the audit.

We have nothing to report.

Cranswick plc  Annual Report & Accounts 2018

91 

Financial StatementsShareholder InformationCorporate GovernanceStrategic ReportINDEPENDENT AUDITOR’S REPORT CONTINUED
TO THE MEMBERS OF CRANSWICK PLC

REPORTING ON OTHER INFORMATION 
The other information comprises all of the information in the Annual Report other than the financial statements and our auditors’ report thereon. 
The Directors are responsible for the other information. Our opinion on the financial statements does not cover the other information and, 
accordingly, we do not express an audit opinion or, except to the extent otherwise explicitly stated in this report, any form of assurance thereon. 

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider whether  
the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit, or otherwise appears to  
be materially misstated. If we identify an apparent material inconsistency or material misstatement, we are required to perform procedures to 
conclude whether there is a material misstatement of the financial statements or a material misstatement of the other information. If, based  
on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact.  
We have nothing to report based on these responsibilities.

With respect to the Strategic Report, Directors’ Report and Corporate Governance Statement, we also considered whether the disclosures 
required by the UK Companies Act 2006 have been included. 

Based on the responsibilities described above and our work undertaken in the course of the audit, the Companies Act 2006 (CA06), ISAs (UK) and 
the Listing Rules of the Financial Conduct Authority (FCA) require us also to report certain opinions and matters as described below (required by 
ISAs (UK) unless otherwise stated).

Strategic Report and Directors’ Report
In our opinion, based on the work undertaken in the course of the audit, the information given in the Strategic Report and Directors’ Report  
for the year ended 31 March 2018 is consistent with the financial statements and has been prepared in accordance with applicable legal 
requirements. (CA06)

In light of the knowledge and understanding of the Group and parent company and their environment obtained in the course of the audit,  
we did not identify any material misstatements in the Strategic Report and Directors’ Report. (CA06)

The Directors’ assessment of the prospects of the Group and of the principal risks that would threaten the solvency or liquidity  
of the Group
We have nothing material to add or draw attention to regarding:
•  The Directors’ confirmation on pages 42 and 43 of the Annual Report that they have carried out a robust assessment of the principal risks 

facing the Group, including those that would threaten its business model, future performance, solvency or liquidity.
•  The disclosures in the Annual Report that describe those risks and explain how they are being managed or mitigated.
•  The Directors’ explanation on pages 42 and 43 of the Annual Report as to how they have assessed the prospects of the Group, over what 
period they have done so and why they consider that period to be appropriate, and their statement as to whether they have a reasonable 
expectation that the Group will be able to continue in operation and meet its liabilities as they fall due over the period of their assessment, 
including any related disclosures drawing attention to any necessary qualifications or assumptions.

We have nothing to report having performed a review of the Directors’ statement that they have carried out a robust assessment of the principal 
risks facing the Group and statement in relation to the longer-term viability of the Group. Our review was substantially less in scope than an audit 
and only consisted of making inquiries and considering the Directors’ process supporting their statements; checking that the statements are in 
alignment with the relevant provisions of the UK Corporate Governance Code (the “Code”); and considering whether the statements are consistent 
with the knowledge and understanding of the Group and parent company and their environment obtained in the course of the audit. (Listing Rules)

Other Code Provisions
We have nothing to report in respect of our responsibility to report when: 
•  The statement given by the Directors, on page 87, that they consider the Annual Report taken as a whole to be fair, balanced and 

understandable, and provides the information necessary for the members to assess the Group’s and parent company’s position and 
performance, business model and strategy is materially inconsistent with our knowledge of the Group and parent company obtained  
in the course of performing our audit.

•  The section of the Annual Report on page 57 describing the work of the Audit Committee does not appropriately address matters 

communicated by us to the Audit Committee.

•  The Directors’ statement relating to the parent company’s compliance with the Code does not properly disclose a departure from a relevant 

provision of the Code specified, under the Listing Rules, for review by the auditors.

Directors’ Remuneration
In our opinion, the part of the Directors’ Remuneration Report to be audited has been properly prepared in accordance with the Companies Act 
2006. (CA06)

92

Cranswick plc  Annual Report & Accounts 2018

RESPONSIBILITIES FOR THE FINANCIAL STATEMENTS AND THE AUDIT
Responsibilities of the Directors for the financial statements
As explained more fully in the Statement of Directors’ Responsibilities set out on page 87, the Directors are responsible for the preparation of the 
financial statements in accordance with the applicable framework and for being satisfied that they give a true and fair view. The Directors are 
also responsible for such internal control as they determine is necessary to enable the preparation of financial statements that are free from 
material misstatement, whether due to fraud or error.

In preparing the financial statements, the Directors are responsible for assessing the Group’s and the parent company’s ability to continue as a 
going concern, disclosing as applicable, matters related to going concern and using the going concern basis of accounting unless the Directors 
either intend to liquidate the Group or the parent company or to cease operations, or have no realistic alternative but to do so.

Auditors’ responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, 
whether due to fraud or error, and to issue an auditors’ report that includes our opinion. Reasonable assurance is a high level of assurance, but is 
not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements 
can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the 
economic decisions of users taken on the basis of these financial statements. 

A further description of our responsibilities for the audit of the financial statements is located on the FRC’s website at:  
www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditors’ report.

Use of this report
This report, including the opinions, has been prepared for and only for the parent company’s members as a body in accordance with Chapter 3 of Part 
16 of the Companies Act 2006 and for no other purpose. We do not, in giving these opinions, accept or assume responsibility for any other purpose or 
to any other person to whom this report is shown or into whose hands it may come save where expressly agreed by our prior consent in writing.

OTHER REQUIRED REPORTING
Companies Act 2006 exception reporting
Under the Companies Act 2006 we are required to report to you if, in our opinion:
•  we have not received all the information and explanations we require for our audit; or
•  adequate accounting records have not been kept by the parent company, or returns adequate for our audit have not been received from 

branches not visited by us; or

•  certain disclosures of Directors’ remuneration specified by law are not made; or
•  the parent company financial statements and the part of the Directors’ Remuneration Report to be audited are not in agreement with the 

accounting records and returns. 

We have no exceptions to report arising from this responsibility. 

Appointment
Following the recommendation of the Audit Committee, we were appointed by the members on 24 July 2017 to audit the financial statements for 
the year ended 31 March 2018 and subsequent financial periods. This is therefore our first year of uninterrupted engagement.

Ian Morrison (Senior Statutory Auditor)
For and on behalf of PricewaterhouseCoopers LLP
Chartered Accountants and Statutory Auditors
Leeds

22 May 2018

Cranswick plc  Annual Report & Accounts 2018

93 

Financial StatementsShareholder InformationCorporate GovernanceStrategic ReportGROUP INCOME STATEMENT
FOR THE YEAR ENDED 31 MARCH 2018

Revenue

Adjusted Group operating profit

Net IAS 41 valuation movement on biological assets

Amortisation of customer relationship intangible assets

Group operating profit

Finance costs

Profit before tax

Taxation

Profit for the year from continuing operations

Discontinued operations:

Profit for the year from discontinued operations

Profit for the year

Earnings per share (pence)

On profit for the year from continuing operations:

Basic

Diluted

On profit for the year:

Basic

Diluted

An analysis of costs within Group operating profit is presented in Note 4.

Notes

3

16

12

4

6

7

8

11

11

11

11

2018
£’m

1,464.5

2017
£’m

1,245.1

92.8

(2.2)

(2.2)

88.4

(0.4)

88.0

(18.0)

70.0

–

70.0

137.8p

137.1p

137.8p

137.1p

76.1

4.1

(2.1)

78.1

(0.6)

77.5

(15.1)

62.4

4.8

67.2

124.2p

123.7p

133.8p

133.3p

94

Cranswick plc  Annual Report & Accounts 2018

GROUP STATEMENT OF COMPREHENSIVE INCOME 
FOR THE YEAR ENDED 31 MARCH 2018

Profit for the year

Other comprehensive income

Other comprehensive income to be reclassified to profit or loss in subsequent periods:

Cash flow hedges

Gains arising in the year

Reclassification adjustments for gains included in the income statement

Income tax effect

Net other comprehensive income to be reclassified to profit or loss in subsequent periods

Items not to be reclassified to profit or loss in subsequent periods:

Actuarial losses on defined benefit pension scheme

Income tax effect

Net other comprehensive income not to be reclassified to profit or loss in 

subsequent periods

Other comprehensive income, net of tax

Total comprehensive income, net of tax

Notes

21

21

7

26

7

2018
£’m

70.0

0.1

(0.3)

–

(0.2)

(0.2)

0.1

(0.1)

(0.3)

69.7

2017
£’m

67.2

0.3

(0.1)

(0.1)

0.1

(6.3)

1.3

(5.0)

(4.9)

62.3

COMPANY STATEMENT OF COMPREHENSIVE INCOME
FOR THE YEAR ENDED 31 MARCH 2018

Company profit for the year of £21.9 million (2017: £25.3 million) was equal to total comprehensive income for the year attributable to owners of 
the parent in both years.

Cranswick plc  Annual Report & Accounts 2018

95 

Financial StatementsShareholder InformationCorporate GovernanceStrategic ReportGROUP BALANCE SHEET 
AT 31 MARCH 2018

Non-current assets

Intangible assets

Property, plant and equipment

Biological assets

Total non-current assets

Current assets

Biological assets

Inventories

Trade and other receivables

Financial assets

Cash and short-term deposits

Total current assets

Total assets

Current liabilities

Trade and other payables

Financial liabilities

Provisions

Income tax payable

Total current liabilities

Non-current liabilities

Other payables

Financial liabilities

Deferred tax liabilities

Provisions

Defined benefit pension scheme deficit

Total non-current liabilities

Total liabilities

Net assets

Equity

Called-up share capital

Share premium account

Share-based payments

Hedging reserve

Retained earnings

Equity attributable to owners of the parent

On behalf of the Board

Martin Davey
Chairman

22 May 2018

Mark Bottomley 
Finance Director

96

Cranswick plc  Annual Report & Accounts 2018

Notes

12

13

16

16

17

18

19

27

20

21

22

20

21

7

22

26

24

2018
£’m

156.2

237.3

0.8

394.3

17.0

59.2

160.1

0.1

20.6

257.0

651.3

2017
£’m

158.4

215.7

1.0

375.1

18.6

62.2

150.6

0.3

4.1

235.8

610.9

(147.8)

(144.5)

(0.9)

(0.2)

(10.2)

(159.1)

(0.9)

–

(1.0)

(2.3)

(8.1)

(12.3)

(171.4)

479.9

5.1

81.5

21.0

–

372.3

479.9

(5.4)

(0.1)

(7.2)

(157.2)

(1.1)

(16.0)

(2.9)

(2.8)

(9.5)

(32.3)

(189.5)

421.4

5.0

74.8

16.7

0.2

324.7

421.4

COMPANY BALANCE SHEET 
AT 31 MARCH 2018

Non-current assets

Property, plant and equipment 

Investments in subsidiary undertakings

Deferred tax assets

Total non-current assets

Current assets

Trade and other receivables

Cash and short-term deposits

Total current assets

Total assets

Current liabilities

Trade and other payables

Provisions

Income tax payable

Total current liabilities

Non-current liabilities

Financial liabilities

Provisions

Total non-current liabilities

Total liabilities

Net assets

Equity

Called-up share capital

Share premium account

General reserve

Merger reserve

Share-based payments

Retained earnings

The Company’s profit for the year was £21.9 million (2017: £25.3 million). 

On behalf of the Board

Martin Davey
Chairman

22 May 2018

Mark Bottomley 
Finance Director

Notes

13

14

7

18

27

20

22

21

22

24

2018
£’m

0.5

164.5

1.0

166.0

38.3

5.1

43.4

209.4

(61.0)

(0.1)

(1.1)

(62.2)

–

(0.6)

(0.6)

(62.8)

146.6

5.1

81.5

4.0

1.8

21.0

33.2

146.6

2017
£’m

0.6

161.5

1.1

163.2

39.4

2.0

41.4

204.6

(51.3)

(0.1)

(0.8)

(52.2)

(15.0)

(0.6)

(15.6)

(67.8)

136.8

5.0

74.8

4.0

1.8

16.7

34.5

136.8

Cranswick plc  Annual Report & Accounts 2018

97 

Financial StatementsShareholder InformationCorporate GovernanceStrategic ReportGROUP STATEMENT OF CASH FLOWS 
FOR THE YEAR ENDED 31 MARCH 2018

Operating activities

Profit for the year

Adjustments to reconcile Group profit for the year to net cash inflows from operating activities:

Income tax expense

Net finance costs

Loss/(gain) on sale of property, plant and equipment

Depreciation of property, plant and equipment

Amortisation of intangible assets

Profit on sale of business

Share-based payments

Difference between pension contributions paid and amounts recognised in the 

income statement

Release of government grants

Net IAS 41 valuation movement on biological assets

(Increase)/decrease in biological assets

Decrease/(increase) in inventories

Increase in trade and other receivables

Increase in trade and other payables

Cash generated from operations

Tax paid

Net cash from operating activities

Cash flows from investing activities

Acquisition of subsidiaries, net of cash acquired

Purchase of property, plant and equipment

Proceeds from sale of property, plant and equipment

Proceeds from sale of discontinued operations, net of cash surrendered

Net cash used in investing activities

Cash flows from financing activities

Interest paid

Proceeds from issue of share capital

Issue costs of long-term borrowings

Repayment of borrowings

Proceeds from borrowings

Dividends paid

Repayment of capital element of finance leases and hire purchase contracts

Net cash (used in)/from financing activities

Net increase/(decrease) in cash and cash equivalents

Cash and cash equivalents at beginning of year

Cash and cash equivalents at end of year

98

Cranswick plc  Annual Report & Accounts 2018

Notes

7

13

12

8

15

8

27

27

27

2018
£’m

70.0

18.0

0.4

0.8

35.7

2.2

–

4.3

(1.7)

(0.2)

2.2

(0.4)

3.0

(9.0)

2.4

127.7

(15.6)

112.1

(5.3)

(58.7)

0.7

–

(63.3)

(0.4)

1.6

(0.2)

(15.0)

–

(18.2)

(0.1)

(32.3)

16.5

4.1

20.6

2017
£’m

67.2

15.2

0.6

(0.1)

27.7

2.1

(4.5)

3.6

(1.3)

(0.2)

(4.1)

0.4

(14.6)

(24.9)

20.6

87.7

(14.8)

72.9

(56.0)

(47.0)

0.5

15.5

(87.0)

(0.5)

0.8

(1.1)

–

16.0

(14.6)

(0.2)

0.4

(13.7)

17.8

4.1

COMPANY STATEMENT OF CASH FLOWS 
FOR THE YEAR ENDED 31 MARCH 2018

Operating activities

Profit for the year 

Adjustments to reconcile Company profit for the year to net cash inflows from 

operating activities:

Dividends received

Income tax expense

Net finance cost

Depreciation of property, plant and equipment

Reduction in carrying value of investment

Share-based payments

Decrease/(increase) in trade and other receivables

Increase/(decrease) in trade and other payables

Cash generated from/(used in) operations

Tax paid

Net cash from/(used in) operating activities

Cash flows from investing activities

Dividends received

Net cash from investing activities

Cash flows from financing activities

Interest paid

Proceeds from issue of share capital

Issue costs of long-term borrowings

Repayment of borrowings

Proceeds from borrowings

Dividends paid 

Net cash used in financing activities

Net increase/(decrease) in cash and cash equivalents

Cash and cash equivalents at beginning of year

Cash and cash equivalents at end of year

Notes

13

14

27

27

27

2018
£’m

21.9

2017
£’m

25.3

(18.2)

(24.9)

1.6

4.7

0.1

–

1.3

1.3

9.7

22.4

(1.0)

21.4

18.2

18.2

(4.7)

1.6

(0.2)

(15.0)

–

(18.2)

(36.5)

3.1

2.0

5.1

1.9

4.8

–

3.9

1.5

(3.1)

(29.5)

(20.1)

(1.3)

(21.4)

24.9

24.9

(4.8)

0.8

(1.1)

–

16.0

(14.6)

(3.7)

(0.2)

2.2

2.0

Cranswick plc  Annual Report & Accounts 2018

99 

Financial StatementsShareholder InformationCorporate GovernanceStrategic ReportGROUP STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 31 MARCH 2018

Share 
capital 
Note (a) 
£’m

5.0

Share
premium 
Note (b) 
£’m

69.0

Share-based 
payments 
Note (e) 
£’m

Hedging 
reserve 
Note (f) 
£’m

13.1

–

–

–

3.6

–

–

–

–

–

16.7

–

–

–

4.3

–

–

–

–

–

Retained
earnings 
£’m

280.9

67.2

(5.0)

62.2

–

–

–

(19.6)

0.1

1.1

324.7

70.0

(0.1)

69.9

–

–

–

(23.4)

(0.3)

1.4

372.3

Total
equity 
£’m

368.1

67.2

(4.9)

62.3

3.6

5.0

0.8

(19.6)

0.1

1.1

421.4

70.0

(0.3)

69.7

4.3

5.2

1.6

(23.4)

(0.3)

1.4

479.9

0.1

–

0.1

0.1

–

–

–

–

–

–

0.2

–

(0.2)

(0.2)

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

5.0

–

–

–

–

–

0.1

–

–

–

5.1

–

–

–

–

5.0

0.8

–

–

–

74.8

–

–

–

–

5.2

1.5

–

–

–

81.5

21.0

At 31 March 2016

Profit for the year

Other comprehensive income

Total comprehensive income

Share-based payments

Scrip dividend

Share options exercised (proceeds)

Dividends

Deferred tax related to changes in equity

Current tax related to changes in equity

At 31 March 2017

Profit for the year

Other comprehensive income

Total comprehensive income

Share-based payments

Scrip dividend

Share options exercised (proceeds)

Dividends

Deferred tax related to changes in equity

Current tax related to changes in equity

At 31 March 2018

100

Cranswick plc  Annual Report & Accounts 2018

COMPANY STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 31 MARCH 2018

At 31 March 2016

5.0

69.0

4.0

1.8

13.1

28.3

Share 
capital 
Note (a) 
£’m

Share 
premium 
Note (b)
£’m

General 
reserve 
Note (c) 
£’m

Merger 
reserve 
Note (d) 
£’m

Share-based 
payments 
Note (e) 
£’m

Retained 
earnings 
£’m

Total
equity  
£’m

121.2

Profit for the year, being total comprehensive income

Share-based payments

Scrip dividend

Share options exercised (proceeds)

Dividends

Deferred tax related to changes in equity

Current tax related to changes in equity

–

–

–

–

–

–

–

–

–

5.0

0.8

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

3.6

–

–

–

–

–

At 31 March 2017

5.0

74.8

4.0

1.8

16.7

–

25.3

25.3

–

–

–

3.6

5.0

0.8

(19.6)

(19.6)

0.1

0.4

34.5

0.1

0.4

136.8

21.9

21.9

–

–

–

4.3

5.2

1.6

(23.4)

(23.4)

(0.1)

0.3

(0.1)

0.3

–

–

–

0.1

–

–

–

–

–

5.2

1.5

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

4.3

–

–

–

–

–

5.1

81.5

4.0

1.8

21.0

33.2

146.6

Profit for the year, being total comprehensive income

Share-based payments

Scrip dividend

Share options exercised (proceeds)

Dividends

Deferred tax related to changes in equity

Current tax related to changes in equity

At 31 March 2018

Notes:
a)  Share capital

The balance classified as share capital represents the nominal value of ordinary 10 pence shares issued.

b)  Share premium

The balance classified as share premium includes the net proceeds in excess of nominal value on issue of the Company’s equity share capital, comprising 10 pence 
ordinary shares.
c)  General reserve

This reserve arose in 1993 when the High Court of Justice granted permission to reduce the Company’s share premium account by £4.0 million which was credited to a 
separate reserve named the general reserve.

d)  Merger reserve
  Where shares have been issued as consideration for acquisitions, the value of shares issued in excess of nominal value has been credited to the merger reserve rather than  

to the share premium account.
e)  Share-based payments reserve

This reserve records the fair value of share-based payments expensed in the income statement, and in the case of the Company in relation to share-based payments to 
employees of subsidiary companies, capital contributions to cost of investments (Note 25).

f)  Hedging reserve

This reserve records the portion of the gain or loss on a hedging instrument in a cash flow hedge that is determined to be an effective hedge.

Cranswick plc  Annual Report & Accounts 2018

101 

Financial StatementsShareholder InformationCorporate GovernanceStrategic Report 
 
 
 
 
NOTES TO THE ACCOUNTS

1.  AUTHORISATION OF FINANCIAL STATEMENTS AND STATEMENT OF COMPLIANCE WITH IFRSs
The Group and Company financial statements of Cranswick plc (the ‘Company’) for the year ended 31 March 2018 were authorised for issue by the 
Board of Directors on 22 May 2018 and the balance sheets were signed on the Board’s behalf by Martin Davey and Mark Bottomley. Cranswick plc 
is a public limited company incorporated and domiciled in England and Wales (Company number: 1074383, registered office: 74 Helsinki Road, 
Hull, HU7 0YW). The Company’s ordinary shares are traded on the London Stock Exchange.

The Group’s financial statements have been prepared in accordance with International Financial Reporting Standards (IFRS) as adopted by the 
European Union. The Company’s financial statements have been prepared in accordance with IFRS as adopted by the European Union and as 
applied in accordance with the provisions of the Companies Act 2006. The principal accounting policies adopted by the Group and by the Company 
are set out in Note 2.

The Company has taken advantage of the exemption provided under section 408 of the Companies Act 2006 not to publish its individual income 
statement and related notes.

2.  ACCOUNTING POLICIES
Basis of preparation
The financial statements of Cranswick plc, both consolidated and Company, have been prepared under IFRS as adopted by the European Union 
and in accordance with the Companies Act 2006. A summary of the principal accounting policies, which have been consistently applied throughout 
the year and the preceding year, is below.

Basis of consolidation
The Group financial statements consolidate the financial statements of Cranswick plc and its subsidiaries. The results of undertakings acquired or 
sold are consolidated for the periods from the date of acquisition or up to the date of disposal. Acquisitions are accounted for under the acquisition 
method of accounting.

The consolidated financial statements comprise the financial statements of the Group and its subsidiaries as at 31 March 2018. Control is achieved 
when the Group is exposed, or has rights, to variable returns from its involvement with the investee and has the ability to affect those returns 
through its power over the investee.

Specifically, the Group controls an investee if and only if the Group has:
•  power over the investee (i.e. existing rights that give it the current ability to direct the relevant activities of the investee);
•  exposure, or right, to variable returns from its involvement with the investee; and
•  the ability to use its power over the investee to affect its returns.

The Group re-assesses whether or not it controls an investee if facts and circumstances indicate that there are changes to one or more of the 
three elements of control. Consolidation of a subsidiary begins when the Group obtains control over the subsidiary and ceases when the Group 
loses control of the subsidiary. Assets, liabilities, income and expenses of a subsidiary acquired or disposed of during the year are included in the 
statement of comprehensive income from the date the Group gains control until the date the Group ceases to control the subsidiary.

When necessary, adjustments are made to the financial statements of subsidiaries to bring their accounting policies into line with the Group’s 
accounting policies. All intra-Group assets and liabilities, equity, income, expenses and cash flows relating to transactions between members  
of the Group are eliminated in full on consolidation.

Judgements and key sources of estimation uncertainty
The preparation of the Group financial statements requires management to make judgements, estimates and assumptions that affect the 
amounts reported for assets and liabilities as at the balance sheet date and the amounts reported for revenues and expenses during the year.

In the process of applying the Group’s accounting policies, management has made the following estimations, which have the most significant 
effect on the amounts recognised in the financial statements:

Significant estimates and assumptions:
Share-based payments

Note 25 – measurement of share-based payments.
The fair value of share-based payments is estimated using inputs including expected share price volatility, 
the expected life of the options and the number of awards that will ultimately vest.

Pensions

Acquisitions

Note 26 – pension scheme actuarial assumptions.
The valuation of the defined benefit pension scheme is determined using assumptions including mortality, 
discount rates and inflation.

Note 15 – fair value adjustments on acquisition include the valuation of intangible assets with inputs based 
on discount rate, sales growth and customer churn assumptions.

Biological assets

Note 16 – valuation includes assumptions in relation to mortality and growth rate.

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Cranswick plc  Annual Report & Accounts 2018

Significant judgements:
Share-based payments

Alternative measures

Note 25 – measurement of share-based payments.
The selection of valuation models requires the use of management’s judgement. The fair value of share-
based payments is estimated as at the date of grant using the Black-Scholes option pricing model.

Note 31 – alternative performance measures.
Management apply judgement to identify the significant non-cash items to exclude when calculating 
adjusted performance measures. The Board believe alternative measures are useful as they exclude volatile, 
one-off and non-cash items.

Commercial accruals

Note 20 – trade and other payables.

(Advertising and marketing 
contributions)

The level of commercial accruals is viewed by management as an area sensitive to a level of judgement in 
determining the timing and quantum of liabilities to be recognised.

Other estimates and judgements have been applied by management in producing the Annual Report and Accounts including, but not limited to, 
depreciation and amortisation rates, and provision for impairment of trade receivables. However, these are not considered to have a significant 
risk of material adjustment.

New standards and interpretations applied
The following accounting standards and interpretations became effective for the current reporting period:

International Accounting Standards (IAS/IFRSs)
Annual Improvements to IFRSs 2014-2016 Cycle
IAS 7
IAS 12

Statement of Cash Flows (amendment) 
Income Taxes (amendment)

Effective date
1 January 2017
1 January 2017
1 January 2017

The application of these standards has not had a material effect on the net assets, results and disclosures of the Group.

New and revised standards and interpretations not applied
In these Financial Statements, the Group has not applied the following new and revised IFRSs that have been issued but are not yet effective: 

• 

• 

• 

‘IFRS 15: Revenue from Contracts with Customers’ will be effective for annual periods beginning on or after 1 January 2018. The standard  
deals with revenue recognition and establishes principles for reporting useful information about the nature, amount, timing and uncertainty  
of revenues and cash flows arising from the Group’s contracts with its customers. The standard provides clarification about when control of 
goods is passed to customers and contains more guidance about the measurement of revenue contracts which have discounts, rebates and 
other payments to customers. During 2017, the Group completed a review of the requirements of IFRS 15 against current accounting policies. 
The areas the Group considered included payments to customers and the timing of revenue recognition based on control of goods. The Group 
has concluded that there will be no material impact of adopting IFRS 15. 

‘IFRS 9: Financial Instruments’ will be effective for annual periods beginning on or after 1 January 2018. The standard includes requirements  
for classification and measurement, impairment and hedge accounting. The Group has evaluated the impact of IFRS 9 and concluded that  
it does not expect a material impact on the recognition and measurement of income and costs in the Income Statement or of assets and 
liabilities in the Balance Sheet. The Group has assessed the classification and measurement of certain financial assets on the Balance Sheet 
and concluded that there will be no significant change as a result of this. Further, the nature of the Group’s current hedging activities and the 
quantum of its bad debt risk means that the impact of IFRS 9 will be immaterial in respect of these items. IFRS 9 mandates certain additional 
disclosures, which the Group will make in the future.

‘IFRS 16: Leases’ will be effective for annual periods beginning on or after 1 January 2019. The standard changes the principles for the recognition, 
measurement, presentation and disclosure of leases. It eliminates the classification of leases as either operating leases or finance leases and 
introduces a single lessee accounting model where the lessee is required to recognise lease liabilities and ‘right of use’ assets on the Balance 
Sheet, with exemptions for low value and short-term leases. The Group is in the process of evaluating the impact of IFRS 16 on its current lease 
arrangements, which mainly consists of agricultural properties.

A number of other new standards, amendments and interpretations are effective for annual periods beginning on or after 1 January 2018 and 
have not yet been applied in preparing these Financial Statements. None of these are expected to have a significant effect on the Financial 
Statements of the Group. 

The effective dates stated above are those given in the original IASB/IFRIC standards and interpretations. As the Group prepares its financial 
statements in accordance with IFRS as adopted by the European Union, the application of new standards and interpretations will be subject  
to their having been endorsed for use in the EU via the EU Endorsement mechanism. In the majority of cases this will result in an effective date 
consistent with that given in the original standard or interpretation but the need for endorsement restricts the Group’s discretion to early adopt 
standards. The Group has not early adopted any of the above standards. 

Cranswick plc  Annual Report & Accounts 2018

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2.  ACCOUNTING POLICIES CONTINUED
Revenue
Revenue is recognised to the extent it is probable that the economic benefits will flow to the Group and the revenue and any associated costs can 
be measured reliably. Revenue on the sale of goods is recognised when the significant risks and rewards of ownership of the goods have passed to 
the buyer on despatch and represents the value of sales to customers net of discounts, similar allowances and estimates of returns and excludes 
value added tax.

Sales related discounts and similar allowances comprise (commercial accruals):
•  Volume rebates and similar allowances – which are sales incentives to customers to encourage them to purchase increased volumes and are 

related to total volumes purchased and sales growth.

•  Advertising and marketing contributions – which are directly related to promotions run by customers.

For commercial accruals that must be earned, management make estimates related to customer performance, sales volume and agreed terms, 
to determine total amounts earned and to be recorded in deductions from revenue. (See significant judgments above, and Note 20).

Alternative performance measures
The Board monitors performance principally through the adjusted performance measures. Adjusted profit and earnings per share measures 
exclude certain non-cash items including the net IAS 41 valuation movement on biological assets, amortisation of acquired intangible assets, 
profit on sale of a business and goodwill impairment charges. Free cash flow is defined as net cash from operating activities less interest paid and 
like-for-like revenue excludes the contribution from Crown Chicken and Ballymena prior to the anniversary of their acquisition and also the impact 
of the 53rd week in the current year.

The Board believes that such alternative measures are useful as they exclude volatile (net IAS 41 valuation movement on biological assets), one-off 
(impairment of goodwill and profit on sale of a business) and non-cash (amortisation of intangible assets) items which are normally disregarded 
by investors, analysts and brokers in gaining a clearer understanding of the underlying performance of the Group when making investment and 
other decisions. Equally, like-for-like revenue provides these same stakeholders with a clearer understanding of the organic sales growth of the 
business. (Reconciliations of alternative performance measures can be found in Note 31).

Taxation
Current tax assets and liabilities are measured at the amount expected to be recovered from or paid to the taxation authorities, based on tax 
rates and laws that are enacted or substantively enacted by the balance sheet date. Deferred tax is provided on temporary differences at the 
balance sheet date between the tax base of assets and liabilities and their carrying amounts for financial reporting purposes.

Deferred income tax liabilities are recognised for all taxable temporary differences:
i)  except where the deferred income tax liability arises from the initial recognition of goodwill or the initial recognition of an asset or liability in a 

transaction that is not a business combination and, at the time of the transaction, affects neither accounting profit nor taxable profit or loss; and

ii)  in respect of taxable temporary differences associated with investments in subsidiaries, except where the timing of the reversal of the 
temporary differences can be controlled and it is probable that the temporary differences will not reverse in the foreseeable future.

Deferred income tax assets are recognised for all deductible temporary differences, carry-forward of unused tax assets and unused tax losses,  
to the extent that it is probable that the temporary differences will reverse in the foreseeable future and taxable profits will be available against 
which the temporary differences can be utilised:
i)  except where the deferred income tax asset relating to the deductible temporary difference arises from the initial recognition of an asset  
or a liability in a transaction that is not a business combination and, at the time of the transaction, affects neither the accounting profit  
nor taxable profit or loss; and

ii)  in respect of deductible temporary differences associated with investments in subsidiaries, deferred tax assets are only recognised to the 
extent that it is probable that the temporary differences will reverse in the foreseeable future and taxable profit will be available against  
which the temporary differences can be utilised.

Deferred income tax assets and liabilities are measured at the tax rates that apply to the period when the asset is realised or the liability is settled, 
based on tax rates (and tax laws) that have been enacted or substantively enacted at the balance sheet date. Income taxes relating to items 
recognised in other comprehensive income or directly in equity are also recognised in other comprehensive income or directly in equity and not  
in the income statement. Otherwise income tax is recognised in the income statement.

Dividends
Dividends receivable by the Company are recognised in the income statement if they are declared, appropriately authorised and no longer at the 
discretion of the entity paying the dividend, prior to the balance sheet date. Dividends payable by the Company are recognised when declared 
and therefore final dividends proposed after the balance sheet date are not recognised as a liability at the balance sheet date. Dividends paid to 
Shareholders are shown as a movement in equity rather than on the face of the income statement.

104

Cranswick plc  Annual Report & Accounts 2018

Business combinations
Business combinations are accounted for using the acquisition method. The cost of an acquisition is measured as the aggregate of the 
consideration transferred, measured at acquisition date fair value. Acquisition costs incurred are expensed and included in administrative expenses.

Any contingent consideration to be transferred by the acquirer will be recognised at fair value at the acquisition date. Subsequent changes to the 
fair value of the contingent consideration which is deemed to be an asset or liability will be recognised in profit or loss. 

Intangible assets
Goodwill is the excess of the fair value of the consideration paid for a business over the fair value of the identifiable assets, liabilities and contingent 
liabilities acquired. Goodwill is capitalised and subject to an impairment review, both annually and when there are indications that the carrying 
value may not be recoverable. 

Impairment is determined by assessing the recoverable amount of the cash-generating unit to which the goodwill relates. Where the recoverable 
amount is less than the carrying amount, an impairment loss is recognised. When an entity is disposed of, any goodwill associated with it is 
included in the carrying amount of the operation when determining the gain or loss on disposal except that goodwill arising on acquisitions prior 
to 31 March 2004 which was previously deducted from equity is not recycled through the income statement.

Intangible assets acquired as part of an acquisition of a business are capitalised at fair value separately from goodwill only if the fair value can be 
measured reliably on initial recognition and the future economic benefits are expected to flow to the Group. Customer relationships are amortised 
evenly over their expected useful lives of five years, with amortisation charged through administration expenses in the income statement.

Property, plant and equipment
Property, plant and equipment are included at cost less accumulated depreciation and any provision for impairment.

Freehold land is not depreciated. Depreciation is charged on property, plant and equipment on the depreciable amount, being cost less the 
estimated residual value (based on prices prevailing at the balance sheet date) on a straight line basis over their estimated useful economic lives, 
or the estimated useful economic lives of their individual parts.

Useful economic lives are principally as follows:
Freehold buildings 
Short leasehold improvements  
Plant and equipment 
Motor vehicles 

30-50 years
Remainder of lease
5-11 years
4 years

The carrying value of property, plant and equipment is reviewed for impairment individually or at the cash-generating unit level when events 
or changes in circumstances indicate that the carrying value may not be recoverable.

Capitalised borrowing costs
Borrowing costs incurred in financing the construction of qualifying assets such as property, plant and equipment are capitalised up to the date 
at which the relevant asset is substantially complete. Borrowing costs are calculated using the Group’s weighted average cost of borrowing during 
the period of capitalisation. All other borrowing costs are expensed as incurred.

Investments
Investments in subsidiaries are shown at cost less any provision for impairment.

Accounting for leases
i)  Finance leases
  Assets which are financed by leasing agreements that transfer substantially all the risks and rewards of ownership to the lessee (finance leases) 
are capitalised at the inception of the lease at fair value or, if lower, the present value of the minimum lease payments, in ‘Property, plant and 
equipment’ and the corresponding capital cost is shown as an obligation to the lessor in ‘Borrowings’. Depreciation is charged to the income 
statement over the shorter of the estimated useful life of the asset and the term of the lease. The interest element of the rental obligations is 
allocated to accounting periods during the lease term to reflect a constant rate of interest on the remainder of the capital amount outstanding.

ii)  Operating leases

Leases, which are not finance leases, are classified as operating leases. Lease payments are charged to the income statement on a straight 
line basis over the term of the lease.

Government grants and contributions
UK Regional Development Grants and grants receivable from the European Union and DEFRA in respect of property, plant and equipment are 
credited to deferred income and released to the income statement over the relevant depreciation period.

Cranswick plc  Annual Report & Accounts 2018

105 

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NOTES TO THE ACCOUNTS CONTINUED

2.  ACCOUNTING POLICIES CONTINUED
Inventories
Inventories are stated at the lower of cost (on a first in, first out basis) and net realisable value after making allowance for any obsolete or 
slow-moving items. In the case of finished goods, cost comprises direct materials, direct labour and an appropriate proportion of manufacturing 
fixed and variable overheads, where applicable, based on a normal level of activity.

Biological assets
The Group’s biological assets consist of pigs in the form of breeding sows (classified as non-current assets) and their progeny for processing  
within the Group and externally (classified as current assets) and chickens in the form of breeder stocks (classified as non-current assets) and  
their progency for processing within the Group and externally (classified as current assets). On initial recognition and at the balance sheet  
date biological assets have been measured at their fair value less costs to sell, in line with IAS 41. Gains and losses in relation to the fair value  
of biological assets are recognised in the income statement, within ‘cost of sales’, in the period in which they arise.

Cash and cash equivalents
Cash and cash equivalents are defined as cash at bank and in hand including short-term deposits with original maturity within three months.  
For the purposes of the Group cash flow statement, cash and cash equivalents consist of cash and cash equivalents net of outstanding bank 
overdrafts.

Financial instruments
i)  Debt instruments, including bank borrowings
  Debt instruments are initially recognised at the fair value of net proceeds received after the deduction of issue costs. Subsequently debt 

instruments are recognised at amortised cost using the effective interest method. Issue costs are charged to the income statement over  
the term of the debt at a constant rate on the balance sheet carrying amount under the effective interest method. 

ii)  Derivative financial instruments 

The Group uses derivative financial instruments such as foreign currency contracts and interest rate swaps to hedge its cash flow risks 
associated with interest rate and foreign currency fluctuations. Such derivative financial instruments are stated at fair value.

The fair value of forward contracts is calculated by reference to current forward exchange rates for contracts with a similar maturity profile. 
The fair value of interest rate swaps is determined by reference to market values for similar instruments.

  Where derivatives meet the hedging criteria under IAS 39 for cash flow hedges the portion of the gain or loss on the hedging instrument that  
is determined to be an effective hedge is recognised directly in other comprehensive income and the ineffective portion is recognised in the 
income statement. Gains or losses recognised in comprehensive income are transferred to the income statement in the same period in which 
the hedged item affects the net profit or loss. If a forecast transaction is no longer expected to occur, amounts previously recognised in other 
comprehensive income are transferred to the income statement.

For derivatives that do not qualify for hedge accounting under IAS 39, any gains or losses arising from changes in fair value are taken directly  
to net profit or loss for the period.

Financial assets – loans and receivables
Loans and receivables are non-derivative financial assets with fixed or determinable payments that are not quoted in an active market, do not 
qualify as trading assets and have not been designated as either fair value through profit and loss or available-for-sale. Such assets are carried  
at amortised cost using the effective interest method if the time value of money is significant. Gains and losses are recognised in the income 
statement when the loans and receivables are derecognised or impaired, as well as through the amortisation process.

Foreign currencies
In the accounts of each entity in the Group, individual transactions denominated in foreign currencies are translated into functional currency at 
the actual exchange rates ruling at the dates of the transactions. Monetary assets and liabilities denominated in foreign currencies are translated 
into functional currency at the rates ruling at the balance sheet date. Profits and losses on settlement of individual foreign currency transactions 
and movements on monetary assets and liabilities are dealt with in the income statement.

Employee benefits
i)  Pensions
  A subsidiary of the Group operates a defined benefit pension scheme for certain employees which requires contributions to be made to a 

separate trustee administered fund. The scheme was closed to new members on 30 June 2004.

The liability recognised in the balance sheet in respect of the defined benefit pension scheme is the present value of the defined benefit 
obligation at the balance sheet date less the fair value of plan assets, together with adjustments for unrecognised past-service costs. The 
defined benefit obligation is calculated annually by independent actuaries using the projected unit method. The present value of the defined 
benefit obligation is determined by discounting the estimated future cash outflows using interest rates of high quality corporate bonds that 
are denominated in Sterling, and that have terms to maturity approximating to the terms of the related pension liability.

106

Cranswick plc  Annual Report & Accounts 2018

 
 
 
 
The amounts charged to operating profit are any gains and losses on settlements and curtailments, and these are included as part of staff costs.

  Past-service costs are recognised immediately in income, unless the changes to the pension scheme are conditional on the employees remaining 
in service for a specified period of time (the vesting period). In this case, the past-service costs are amortised on a straight line basis over the 
vesting period.

The difference between the interest cost on plan liabilities and the expected return on plan assets is recognised in the income statement as 
other finance revenue or costs.

  Actuarial gains and losses arising from experience adjustments and changes in actuarial assumptions are charged or credited to the 

statement of comprehensive income in the period in which they arise.

The Group also operates defined contribution schemes for employees under which contributions are paid into schemes managed by major 
insurance companies. Contributions are calculated as a percentage of employees’ earnings and obligations for contributions to the schemes 
are recognised as cost of sales or operating expenses in the income statement in the period in which they arise.

ii)  Equity-settled share-based payments

The Group operates a savings related share option scheme under which options have been granted to Group employees (SAYE scheme). In 
addition, the Group operates a Long Term Incentive Plan (LTIP) for senior Executives. Share options awarded are exercisable subject to the 
attainment of certain market-based and non-market-based performance criteria.

The cost of equity-settled transactions with employees is measured by reference to the fair value at the date on which they are granted and is 
recognised as an expense over the vesting period, which ends on the date on which the relevant employees become fully entitled to the award. 
Fair value is determined using the Black-Scholes option pricing model. In valuing equity-settled transactions, no account is taken of any service 
and performance (vesting conditions), other than performance conditions linked to the price of the shares of the Company (market conditions). 
Any other conditions which are required to be met in order for an employee to become fully entitled to an award are considered to be non-
vesting conditions. Like market performance conditions, non-vesting conditions are taken into account in determining the grant date fair value. 

  No expense is recognised for awards that do not ultimately vest, except for awards where vesting is conditional upon a market or non-vesting 
condition, which are treated as vesting irrespective of whether or not the market or non-vesting condition is satisfied, provided that all other 
performance or service conditions are satisfied.

  At each balance sheet date before vesting, the cumulative expense is calculated, representing the extent to which the vesting period has 

expired and management’s best estimate of the number of equity instruments that will ultimately vest. The movement in cumulative expense 
since the previous balance sheet date is recognised in the income statement, with a corresponding entry in equity. 

  Where the terms of an equity-settled award are modified or a new award is designated as replacing a cancelled or settled award, the cost 

based on the original award terms continues to be recognised over the original vesting period. In addition, an expense is recognised over the 
remainder of the new vesting period for the incremental fair value of any modification, based on the difference between the fair value of the 
original award and the fair value of the modified award, both as measured on the date of the modification. No reduction is recognised if this 
difference is negative.

  Where an equity-settled award is cancelled (including when a non-vesting condition within the control of the entity or employee is not met),  

it is treated as if it had vested on the date of cancellation, and any cost not yet recognised in the income statement for the award is expensed 
immediately. Any compensation paid up to the fair value of the award at the cancellation or settlement date is deducted from equity, with 
any excess over fair value being treated as an expense in the income statement.

  On transition to IFRS, the Group did not apply the measurement rules of IFRS 2 to equity-settled awards granted before 7 November 2002 or 

granted after that date and vested before 1 January 2005. However, later modifications of such equity instruments are measured under IFRS 2.

Cranswick plc  Annual Report & Accounts 2018

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NOTES TO THE ACCOUNTS CONTINUED

3.  BUSINESS AND GEOGRAPHICAL SEGMENTS
IFRS 8 requires operating segments to be identified on the basis of the internal financial information reported to the Chief Operating Decision 
Maker (CODM). The Group’s CODM is deemed to be the Executive Directors on the Board, who are primarily responsible for the allocation of 
resources to segments and the assessment of performance of the segments.

The CODM assesses profit performance principally through adjusted profit measures consistent with those disclosed in the Annual Report 
and Accounts.

For the purposes of managing the business, the Group is organised into one reportable segment, being Food: manufacture and supply of food 
products to UK grocery retailers, the food service sector and other UK and global food producers.

The reportable segment ‘Food’ represents the aggregation of four operating segments which are aligned to the product categories of the Group; 
Fresh Pork, Convenience, Gourmet Products and Poultry, all of which manufacture and supply food products through the channels described 
above. These operating segments have been aggregated into one reportable segment as they share similar economic characteristics. The 
economic indicators which have been assessed in concluding that these operating segments should be aggregated include the similarity of 
long-term average margins; expected future financial performance; and operating and competitive risks. In addition, the operating segments  
are similar with regard to the nature of the products and production process, the type and class of customer, the method of distribution and  
the regulatory environment.

Continuing operations – sale of goods

Discontinued operations – sale of goods

Geographical segments
The following table sets out revenues by destination, regardless of where the goods were produced:

UK

Continental Europe

Rest of world

2018
£’m

1,464.5

–

1,464.5

2017
£’m

1,245.1

18.8

1,263.9

2018
£’m

2017
£’m

1,419.3

1,238.7

30.2

15.0

13.3

11.9

1,464.5

1,263.9

In addition to the non-UK sales disclosed above the Group also made sales to export markets through UK-based meat trading agents totalling 
£51.0 million (2017: £48.7 million). Including these sales, total sales to export markets were £96.2 million for the year (2017: £73.9 million).

Revenue from discontinued operations in the prior year relates wholly to the UK.

Customer concentration
The Group has two customers (2017: two) which individually account for more than 10 per cent of the Group’s total revenue. These customers account 
for 23 per cent and 21 per cent respectively. In the prior year these same two customers accounted for 24 per cent and 20 per cent respectively.

The Group’s non-current assets were all located within the UK for both 2018 and 2017.

108

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4.  GROUP OPERATING PROFIT
Group operating costs comprise:

Cost of sales excluding net IAS 41 valuation movement on  

biological assets

Net IAS 41 valuation movement on biological assets*

Cost of sales

Gross profit

Selling and distribution costs

Administrative expenses excluding amortisation of customer relationship 

intangible assets

Amortisation of customer relationship intangible assets

Administrative expenses

Total operating costs

Continuing operations

Discontinued operations

Total

2018
£’m

2017
£’m

2018
£’m

2017
£’m

2018
£’m

2017
£’m

1,277.7

1,086.2

2.2

(4.1)

1,279.9

1,082.1

184.6

163.0

55.7

50.9

38.3

2.2

40.5

31.9

2.1

34.0

1,376.1

1,167.0

–

–

–

–

–

–

–

–

–

16.6

1,277.7

1,102.8

–

16.6

2.2

2.2

(4.1)

1,279.9

1,098.7

184.6

165.2

1.2

55.7

52.1

0.6

–

0.6

18.4

38.3

2.2

40.5

32.5

2.1

34.6

1,376.1

1,185.4

*   This represents the difference between operating profit prepared under IAS 41 and operating profit prepared under historical cost accounting, which forms part of the 

reconciliation to adjusted operating profit.

Group operating profit is stated after charging/(crediting):

Continuing operations

Discontinued operations

Total

Depreciation of property, plant and equipment

Amortisation of customer relationship intangible assets

Release of government grants

Operating lease payments – minimum lease payments 

Net foreign currency differences

2018
£’m

35.7

2.2

(0.2)

7.7

(0.1)

2017
£’m

27.6

2.1

(0.2)

7.9

0.2

Cost of inventories recognised as an expense 

844.7

706.7

Increase in provision for inventories

Research and development expenditure

Auditors’ remuneration

Fees payable to the Company’s auditors in respect of the audit

Audit of these financial statements

Local statutory audits of subsidiaries

Total audit remuneration

Fees payable to the Company’s auditors in respect of non-audit related services

Other services

Total non-audit related remuneration

2.7

1.0

0.1

0.2

0.3

–

–

1.2

2.6

0.1

0.2

0.3

0.1

0.1

2018
£’m

–

–

–

–

–

–

–

–

–

–

–

–

–

2017
£’m

0.1

–

–

0.1

–

7.1

–

–

–

–

–

–

–

2018
£’m

35.7

2.2

(0.2)

7.7

(0.1)

2017
£’m

27.7

2.1

(0.2)

8.0

0.2

844.7

713.8

2.7

1.0

0.1

0.2

0.3

–

–

1.2

2.6

0.1

0.2

0.3

0.1

0.1

Auditors’ remuneration in the prior year was paid to the Group’s previous auditors, Ernst & Young LLP. 

‘Other’ non-audit related services of £0.1 million in the prior year were in respect of corporate finance services in relation to acquisition related 
activities. 

Further details of audit and non-audit fees can be found on page 62.

Fees paid to auditors for non-audit services by the Company itself are not disclosed in the individual accounts of Cranswick plc because Group 
financial statements are prepared which are required to disclose such fees on a consolidated basis.

Cranswick plc  Annual Report & Accounts 2018

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5.  EMPLOYEES

Staff costs:

Wages and salaries 

Social security costs

Other pension costs

Group

Company

2018
£’m

177.6

17.4

2.9

197.9

2017
£’m

153.4

15.2

3.0

171.6

2018
£’m

8.1

1.6

0.1

9.8

2017
£’m

7.4

1.8

0.1

9.3

Included within wages and salaries is a total expense for share-based payments of £4.3 million (2017: £3.6 million) all of which arises from transactions 
accounted for as equity-settled share-based payment transactions.

The average monthly number of employees during the year was:

Production

Selling and distribution

Administration

Group

Company

2018
Number

5,686

330

322

6,338

2017
Number

5,092

286

236

5,614

2018
Number

2017
Number

–

–

40

40

–

–

36

36

The Group and Company consider the Directors to be the key management personnel. Details of each Director’s remuneration, pension contributions 
and share options are detailed in the Remuneration Committee Report on pages 66 to 82. The employee costs shown above include the following 
remuneration in respect of Directors of the Company:

Group and Company

Directors’ remuneration

Pension contribution

Aggregate gains made by Directors on exercise of share options

Number of Directors receiving pension contributions under money purchase schemes

2018
£’m

5.0

–

5.0

3.8

2

2017
£’m

4.9

–

4.9

3.6

2

Details of Directors’ remuneration can be found in the Remuneration Committee Report on page 77. The total Directors’ remuneration of 
£5.0 million (2017: £4.9 million) comprises salary and fees £1.9 million (2017: £1.9 million), benefits £0.1 million (2017: £0.1 million), bonus £2.6 million 
(2017: £2.5 million) and pension £0.4 million (2017: £0.4 million). The difference between pension contributions noted above and pension 
contributions on page 77 is cash paid in lieu of pension. 

6.  FINANCE COSTS

Finance costs

Bank interest paid and similar charges

Total interest expense for financial liabilities not at fair value through 

profit or loss

Net finance cost on defined benefit pension deficit (Note 26)

Movement in discount on provisions and financial liabilities

Total finance costs

Continuing operations

Discontinued operations

Total

2018
£’m

0.2

0.2

0.1

0.1

0.4

2017
£’m

0.4

0.4

0.1

0.1

0.6

2018
£’m

2017
£’m

–

–

–

–

–

–

–

–

–

–

2018
£’m

0.2

0.2

0.1

0.1

0.4

2017
£’m

0.4

0.4

0.1

0.1

0.6

The interest relates to financial assets and liabilities carried at amortised cost.

110

Cranswick plc  Annual Report & Accounts 2018

7.  TAXATION
a)  Analysis of tax charge in the year
Tax charge based on the profit for the year:

Current income tax:

UK corporation tax on profit for the year

Adjustments in respect of prior years

Total current tax

Deferred tax:

Origination and reversal of temporary differences

Deferred tax rate change

Adjustments in respect of prior years

Total deferred tax

Tax on profit on ordinary activities

Continuing and discontinued activities:

Income tax expense from continuing operations

Income tax expense from discontinued operations

Tax relating to items charged or credited to other comprehensive income or directly to equity:

Group

Recognised in Group statement of comprehensive income

Deferred tax on revaluation of cash flow hedges

Deferred tax on actuarial losses on defined benefit pension scheme

Corporation tax credit on actuarial losses on defined benefit pension scheme

Recognised in Group statement of changes in equity

Deferred tax charge/(credit) on share-based payments

Corporation tax credit on share options exercised

Total tax credit recognised directly in equity

Company

Recognised in Company statement of changes in equity

Deferred tax charge/(credit) on share-based payments

Corporation tax credit on share options exercised

Total tax credit recognised directly in equity

2018
£’m

20.0

0.4

20.4

(2.4)

0.3

(0.3)

(2.4)

18.0

2018
£’m

18.0

–

18.0

2018
£’m

–

0.2

(0.3)

(0.1)

0.3

(1.4)

(1.1)

(1.2)

2018
£’m

0.1

(0.3)

(0.2)

2017
£’m

16.6

(0.8)

15.8

(0.1)

(0.2)

(0.3)

(0.6)

15.2

2017
£’m

15.1

0.1

15.2

2017
£’m

0.1

(1.1)

(0.2)

(1.2)

(0.1)

(1.1)

(1.2)

(2.4)

2017
£’m

(0.1)

(0.4)

(0.5)

Cranswick plc  Annual Report & Accounts 2018

111 

Financial StatementsShareholder InformationCorporate GovernanceStrategic ReportNOTES TO THE ACCOUNTS CONTINUED

7.  TAXATION CONTINUED
b)  Factors affecting tax charge for the year
The tax assessed for the year is higher (2017: lower) than the standard rate of corporation tax in the UK. The differences are explained below:

Profit on ordinary activities before tax (including discontinued operations)

Profit on ordinary activities multiplied by standard rate of corporation tax in the UK of 19 per cent (2017: 20 per cent)

Effect of:

Disallowed expenses 

Deferred tax rate change

Non-taxable income

Adjustments in respect of prior years

Total tax charge for the year

Analysed as:

Continuing operations

Discontinued operations

c)  Deferred tax
The deferred tax included in the Group balance sheet is as follows:

Group

Deferred tax liability in the balance sheet

Accelerated capital allowances

Biological assets

Rollover and holdover relief

Other temporary differences

Share-based payments

Deferred tax on defined benefit pension scheme

Customer relationships intangibles

Deferred tax liability

The deferred tax included in the income statement is as follows:

Deferred tax in the income statement

Accelerated capital allowances

Biological assets

Other temporary differences

Share-based payments

Deferred tax on defined benefit pension scheme

Customer relationships intangibles

Deferred tax credit

112

Cranswick plc  Annual Report & Accounts 2018

2018
£’m

88.0

16.7

1.2

0.3

(0.3)

0.1

18.0

2018
£’m

18.0

–

18.0

2018
£’m

5.0

(0.4)

0.1

(0.3)

(2.8)

(1.4)

0.8

1.0

2018
£’m

(1.2)

(0.4)

(0.1)

(0.4)

–

(0.4)

(2.5)

2017
£’m

82.4

16.5

0.7

–

(0.9)

(1.1)

15.2

2017
£’m

15.1

0.1

15.2

2017
£’m

6.0

0.1

0.1

(0.3)

(2.6)

(1.5)

1.1

2.9

2017
£’m

(1.5)

0.9

0.1

–

0.3

(0.4)

(0.6)

The deferred tax included in the Company balance sheet is as follows:

Company

Deferred tax asset in the balance sheet

Other temporary differences

Share-based payments

Deferred tax asset

2018
£’m

–

(1.0)

(1.0)

2017
£’m

(0.1)

(1.0)

(1.1)

d)  Change in corporation tax rate
A reduction in the main rate of corporation tax in the UK from 19 per cent to 17 per cent from 1 April 2020 was enacted before the balance sheet 
date. Deferred tax is therefore provided at 17 per cent.

8.  DISCONTINUED OPERATIONS
On 23 July 2016, the Group sold its shareholding in The Sandwich Factory Holdings Limited (The Sandwich Factory). The sale allowed the Group to 
focus on its portfolio of high growth, premium product categories.

The results of discontinued operations in the prior year, which have been separately disclosed as a single line item at the foot of the Group income 
statement, were as follows:

Results of discontinued operations

Revenue

Expenses

Operating profit and profit before tax from discontinued operations

Income tax expense on ordinary activities of the discontinued operations

Profit on sale of business

Profit after tax from discontinued operations

Earnings per share from discontinued operations

Basic earnings per share

Diluted earnings per share

Statement of cash flows

The statement of cash flows includes the following amounts relating to discontinued operations:

Operating activities

Investing activities

Net cash from discontinued operations

2018
£’m

–

–

–

–

–

–

–

–

–

–

–

2017
£’m

18.8

(18.4)

0.4

(0.1)

4.5

4.8

9.6

9.6

(1.2)

(0.4)

(1.6)

A profit of £4.5 million arose on the sale of The Sandwich Factory, being the difference between cash proceeds and the carrying value of net 
assets plus attributable goodwill.

Cranswick plc  Annual Report & Accounts 2018

113 

Financial StatementsShareholder InformationCorporate GovernanceStrategic ReportNOTES TO THE ACCOUNTS CONTINUED

8.  DISCONTINUED OPERATIONS CONTINUED
The net assets which were sold in the prior year were as follows:

Intangible assets – Goodwill

Property, plant and equipment

Inventories

Trade and other receivables

Trade and other payables

Cash proceeds received

Cash and cash equivalents surrendered

Legal costs incurred, settled in cash

Profit on sale of business

9.  PROFIT ATTRIBUTABLE TO MEMBERS
Of the profit attributable to members, the sum of £21.9 million (2017: £25.3 million) has been dealt with in the accounts of Cranswick plc.

10.   EQUITY DIVIDENDS

Declared and paid during the year:

Final dividend for 2017 – 31.0p per share (2016: 25.9p)

Interim dividend for 2018 – 15.1p per share (2017: 13.1p)

Dividends paid

2018
£’m

15.7

7.7

23.4

£’m

7.0

2.6

1.1

9.3

(9.0)

11.0

16.2

(0.5)

(0.2)

15.5

4.5

2017
£’m

13.0

6.6

19.6

Proposed for approval of Shareholders at the Annual General Meeting on 30 July 2018:

Final dividend for 2018 – 38.6p per share (2017: 31.0p)

19.7

15.6

11.   EARNINGS PER SHARE
Basic earnings per share amounts are calculated by dividing net profit for the year attributable to members of the parent company of 
£70.0 million (2017: £67.2 million) by the weighted average number of shares outstanding during the year. In calculating diluted earnings per share 
amounts, the weighted average number of shares is adjusted for the weighted average number of ordinary shares that would be issued on the 
conversion of all dilutive potential ordinary shares into ordinary shares.

The weighted average number of ordinary shares for both basic and diluted amounts was as per the table below:

Basic weighted average number of shares

Dilutive potential ordinary shares – share options

2018 
Thousands

2017
Thousands

50,787

238

51,025

50,191

195

50,386

Adjusted earnings per share
Adjusted earnings per share are calculated using the weighted average number of shares for both basic and diluted amounts as detailed above 
(see Note 31).

114

Cranswick plc  Annual Report & Accounts 2018

12.   INTANGIBLE ASSETS

Group

Cost

At 31 March 2016

On acquisition (Note 15)

On sale of business

At 31 March 2017 and 31 March 2018

Amortisation

At 31 March 2016

Amortisation

On sale of business

At 31 March 2017

Amortisation

At 31 March 2018

Net book value

At 31 March 2016

At 31 March 2017

At 31 March 2018

Goodwill  

£’m

Customer 
relationships  

£’m

144.6

23.2

(16.5)

151.3

9.5

–

(9.5)

–

–

–

135.1

151.3

151.3

7.0

4.6

–

11.6

2.4

2.1

–

4.5

2.2

6.7

4.6

7.1

4.9

Total  
£’m

151.6

27.8

(16.5)

162.9

11.9

2.1

(9.5)

4.5

2.2

6.7

139.7

158.4

156.2

Impairment testing
Goodwill is subject to annual impairment testing. Goodwill acquired through business combinations has been allocated for impairment testing 
purposes to the following principal cash-generating units:

Cash-generating unit

Fresh Pork

Livestock

Cooked Meats

Continental Fine Foods

Premium Cooked Poultry

Fresh Chicken

Other

2018
£’m

21.8

1.7

90.2

11.0

9.2

13.7

3.7

151.3

2017
£’m

21.8

1.7

90.2

11.0

9.2

13.7

3.7

151.3

Assumptions used
The recoverable amount for each cash-generating unit has been determined based on value-in-use calculations using annual budgets for each 
business for the following year, approved by the Board of Directors, and cash flow projections for the next two years calculated for the Viability 
Statement, extended for a further two years. Forecast replacement capital expenditure is included from budgets and thereafter capital is assumed 
to represent 100 per cent of depreciation, except where specific expansion plans are in place.

Subsequent cash flows are forecast to grow in line with the long-term rate of inflation of 3 per cent.

A pre-tax discount rate of 7.2 per cent has been used (2017: 6.2 per cent) being management’s estimate of the weighted average cost of capital 
adjusted for risks specific to the CGUs. An adjustment has also been made in arriving at the pre-tax discount rate to reflect the fact that the 
weighted average cost of capital is a post-tax rate.

The calculation is most sensitive to the following assumptions:

Sales volumes
Sales volumes are influenced by the growth of the underlying food segment, the market shares of our customers, selling prices and the quality  
of our products and service. Historical volumes are used as the base and adjusted over the projection period in line with current growth rates. 

Cranswick plc  Annual Report & Accounts 2018

115 

Financial StatementsShareholder InformationCorporate GovernanceStrategic ReportNOTES TO THE ACCOUNTS CONTINUED

12.   INTANGIBLE ASSETS CONTINUED
Gross margin
Gross margin depends upon average selling prices, the cost of raw materials and changes in the cost of production overheads. Historical margins 
are used as the base, adjusted for management’s expectations derived from experience and with reference to budget forecasts.

Discount rates
All calculations of this nature are sensitive to the discount rate used. Management’s estimate of the weighted average cost of capital has been 
used for each cash-generating unit.

Sensitivity
Management believes that currently there is no reasonably possible change to the assumptions that would reduce the value-in-use below the 
value of the carrying amount for any of the Group’s cash-generating units. Assumptions and projections are updated on an annual basis.

13.   PROPERTY, PLANT AND EQUIPMENT

Freehold land 
and buildings 
£’m

Leasehold 
improve- 
ments 
£’m

Plant, 
equipment and 
vehicles 
£’m

Assets in the 
course of 
construction 
£’m

104.8

6.1

12.8

1.3

(0.2)

–

124.8

1.9

0.1

(1.2)

125.6

15.6

3.0

–

–

18.6

8.1

(0.1)

26.6

89.2

106.2

99.0

3.0

0.2

–

–

(0.1)

(2.1)

1.0

–

–

–

1.0

1.9

0.4

(0.1)

(1.2)

1.0

–

–

1.0

1.1

–

–

217.2

31.1

6.5

6.5

(2.2)

(7.5)

251.6

31.8

8.4

(4.0)

287.8

131.9

24.3

(2.0)

(5.8)

148.4

27.6

(3.2)

172.8

85.3

103.2

115.0

2.9

11.2

–

(7.8)

–

–

6.3

25.5

(8.5)

–

23.3

–

–

–

–

–

–

–

–

2.9

6.3

23.3

Total 
£’m

327.9

48.6

19.3

–

(2.5)

(9.6)

383.7

59.2

–

(5.2)

437.7

149.4

27.7

(2.1)

(7.0)

168.0

35.7

(3.3)

200.4

178.5

215.7

237.3

Group

Cost

At 31 March 2016

Additions

On acquisition

Transfers between categories

Disposals

On sale of business

At 31 March 2017

Additions

Transfers between categories

Disposals

At 31 March 2018

Depreciation

At 31 March 2016

Charge for the year

Relating to disposals

On sale of business

At 31 March 2017

Charge for the year

Relating to disposals

At 31 March 2018

Net book amounts

At 31 March 2016

At 31 March 2017

At 31 March 2018

116

Cranswick plc  Annual Report & Accounts 2018

Included in freehold land and buildings is land with a cost of £9.2 million (2017: £9.2 million), which is not depreciated, relating to the Group, and 
£0.5 million (2017: £0.5 million) relating to the Company.

Cost includes £1.1 million (2017: £1.1 million) in respect of capitalised interest. No interest was capitalised during the year (2017: £nil). The rate used 
to determine the amount of borrowing costs eligible for capitalisation was 1.75 per cent, which was the effective rate of the borrowing used to 
finance the construction.

The Directors believe that the fair value of the property, plant and equipment is not materially different to the net book amounts presented above.

Company

Cost

At 31 March 2016, 31 March 2017 and 31 March 2018

Depreciation

At 31 March 2016

Charge for the year

At 31 March 2017

Charge for the year

At 31 March 2018

Net book amounts

At 31 March 2016

At 31 March 2017

At 31 March 2018

Freehold 
land and 
buildings 
£’m

Plant, 
equipment  
and vehicles  

£’m

Total  
£’m

0.5

–

–

–

–

–

0.5

0.5

0.5

0.5

0.4

–

0.4

0.1

0.5

0.1

0.1

–

1.0

0.4

–

0.4

0.1

0.5

0.6

0.6

0.5

Cranswick plc  Annual Report & Accounts 2018

117 

Financial StatementsShareholder InformationCorporate GovernanceStrategic ReportNOTES TO THE ACCOUNTS CONTINUED

14.   INVESTMENTS

Company

Shares at cost:

At 31 March 2016

Capital contribution relating to share options

Reduction in carrying value on sale of business

At 31 March 2017

Capital contribution relating to share options

At 31 March 2018

Subsidiary 
undertakings 
£’m

163.2

2.2

(3.9)

161.5

3.0

164.5

The subsidiary undertakings as at 31 March 2018 were:
•  Cranswick Country Foods plc
•  Cranswick Gourmet Pastry Company Limited (90 per cent owned by Cranswick Country Foods plc)
•  Wayland Farms Limited (100 per cent owned by Cranswick Country Foods plc)
•  Wold Farms Limited (100 per cent owned by Cranswick Country Foods plc)
•  Cranswick Convenience Foods Limited
•  Kingston Foods Limited (100 per cent owned by Cranswick Convenience Foods Limited)
•  Warwick One Limited (registered in Scotland, registered office 21 Jenny Moores Road, St. Boswells, Melrose, Roxburghshire, TD6 0AN)
•  Benson Park Limited (100 per cent owned by Cranswick Country Foods plc)
•  Cranswick Bio Limited (100 per cent owned by Cranswick Country Foods plc)
•  Mulberry House Foods Limited (100 per cent owned by Cranswick Country Foods plc)
•  Weeton Foods Limited (100 per cent owned by Cranswick Country Foods plc)
•  Potterdale Foods Limited (100 per cent owned by Cranswick Country Foods plc)
•  CCL Holdings Limited (100 per cent owned by Cranswick Country Foods plc)
•  Crown Chicken Limited (100 per cent owned by CCL Holdings Limited)
•  Cranswick Country Foods Ballymena (registered in Northern Ireland, registered office 146 Fenaghy Road, Cullybackey, County Antrim, Northern 

Ireland, BT42 1EA, 100 per cent owned by The Harts Corner Natural Sausage Company Limited)

•  Cranswick Country Foods (Norfolk) Pension Trustees Limited (100 per cent owned by Cranswick Country Foods (Norfolk) Limited)
•  Roma (No.1) plc
•  Roma (No.2) Limited* 
•  Roma (No.3) Limited (100 per cent owned by Roma (No.1) plc)*
•  Arrow 1 Limited (100 per cent owned by Cranswick Country Foods (Norfolk) Limited)*
•  Brookfield Foods Limited
•  Cambury Limited (100 per cent owned by Cranswick Country Foods plc)*
•  Charter Pork Cuts Limited
•  Continental Fine Foods Limited
•  North Wales Foods Limited
•  Warwick Two Limited (100 per cent owned by Warwick One Limited)*
•  Cranswick Country Foods (Norfolk) Limited (100 per cent owned by Cranswick Country Foods plc)
•  Cranswick Country Foods (Sutton Fields) Limited (100 per cent owned by Cranswick Country Foods plc)*
•  Cranswick Gourmet Bacon Company Limited (100 per cent owned by Cranswick Country Foods plc)
•  Cranswick Gourmet Sausage Company Limited (100 per cent owned by Cranswick Country Foods plc)
•  Cranswick Mill Limited
•  Cranswick Trustees Limited
•  Cranswick Tuck Marketing Limited
•  Delico Limited
•  F T Sutton and Son (Rossendale) Limited*
•  Friars 587 Limited (100 per cent owned by Cranswick Country Foods plc)
•  The Harts Corner Natural Sausage Company Limited (100 per cent owned by Cranswick Country Foods plc)
•  Cranswick Buckle Farming Limited (50 per cent owned by Cranswick Country Foods plc)

Except where otherwise stated, each of the companies is registered in England and Wales, with registered office 74 Helsinki Road, Hull, HU7 0YW 
and Cranswick plc holds directly 100 per cent of the shares and voting rights of each subsidiary undertaking.

Following the sale of The Sandwich Factory Holdings Limited by Warwick One Limited during the prior year, the Company reduced the carrying 
value of its investments in Warwick One Limited to bring it in line with the net assets of the remaining investment.

*  These companies were dissolved on 3 April 2018. This had no effect on the net assets of the Group.

118

Cranswick plc  Annual Report & Accounts 2018

15.   ACQUISITIONS
Cranswick Country Foods Ballymena
On 16 November 2016, the Group acquired 100 per cent of the issued share capital of Dunbia Ballymena (renamed Cranswick Country Foods 
Ballymena) for a total consideration of £18.1 million including £3.4 million settlement of intercompany creditors due to the previous owner and  
a deferred consideration of £1.3 million. The principal activity of Cranswick Country Foods Ballymena is primary pig processing. The acquisition 
enhances Cranswick’s pig processing capabililty and establishes a significant presence in Northern Ireland.

Fair values of the net assets at the date of acquisition were as follows:

Net assets acquired:

Customer relationships

Property, plant and equipment

Inventories

Trade and other receivables

Bank and cash balances

Trade and other payables

Corporation tax liability

Deferred tax liability

Provisions

Goodwill arising on acquisition

Cost of acquisition

Satisfied by:

Cash

Contingent consideration

Net cash outflow arising on acquisition:

Cash consideration paid

Creditors repaid

Cash and cash equivalents acquired

Fair value 
£’m

1.7

1.8

0.6

8.2

0.2

(6.4)

(0.4)

(0.2)

(0.3)

5.2

9.5

14.7

13.4

1.3

13.4

3.4

(0.2)

16.6

Intercompany loans were repaid on completion giving a total consideration for the acquisition of £18.1 million. 

All of the trade receivables acquired were collected in full.

Included in the £9.5 million of goodwill recognised are certain intangible assets that cannot be individually separated from the acquiree and 
reliably measured due to their nature. These items include the expected value of synergies and an assembled workforce.

Transaction costs in relation to the acquisition of £0.3 million were expensed within administrative expenses in the prior year. 

In the prior year, from the date of acquisition to 31 March 2017, the external revenue of Ballymena was £17.3 million and the business contributed a 
net profit after tax of £1.0 million to the Group. Had the acquisition taken place at the beginning of the prior year, revenue in the prior year would 
have been £27.4 million higher and profit in the prior year would have been £1.8 million higher.

Contingent consideration
The agreement included contingent consideration payable in cash to the previous owners of Cranswick Country Foods Ballymena based on 
obtaining a licence to export to China. The amount paid during the year was £1.3 million.

Cranswick plc  Annual Report & Accounts 2018

119 

Financial StatementsShareholder InformationCorporate GovernanceStrategic ReportNOTES TO THE ACCOUNTS CONTINUED

15.   ACQUISITIONS CONTINUED
Crown Chicken
On 8 April 2016, the Group acquired 100 per cent of the issued share capital of CCL Holdings Limited and its wholly owned subsidiary Crown 
Chicken Limited (Crown) for net cash consideration of £39.4 million. The principal activities of Crown Chicken Limited are the breeding, rearing 
and processing of fresh chicken, as well as the milling of grain for the production of animal feed. The acquisition provides the Group with a fully 
integrated supply chain for its growing poultry business.

Fair values of the net assets at the date of acquisition were as follows:

Net assets acquired:

Customer relationships

Property, plant and equipment

Biological assets

Inventories

Trade and other receivables

Bank and cash balances

Trade and other payables

Corporation tax liability

Deferred tax liability

Finance lease obligations

Goodwill arising on acquisition

Total consideration

Satisfied by:

Cash

Net cash outflow arising on acquisition:

Cash consideration paid

Cash and cash equivalents acquired

Fair value 
£’m

2.9

17.5

4.8

1.9

10.0

3.9

(7.9)

(0.6)

(2.5)

(0.4)

29.6

13.7

43.3

43.3

43.3

(3.9)

39.4

All of the trade receivables acquired have been collected in full.

Included in the £13.7 million of goodwill recognised above are certain intangible assets that cannot be individually separated from the acquiree 
and reliably measured due to their nature. These items include the expected value of synergies and an assembled workforce and the strategic 
benefits of vertical integration including security of supply.

Transaction costs in relation to the acquisition of £0.4 million were expensed within administrative expenses in the prior year. 

In the prior year, from the date of acquisition to 31 March 2017, the external revenue of Crown was £82.6 million and the business contributed a net 
profit after tax of £4.5 million to the Group. There was no material difference between the revenue and profit contributed to the Group had the 
acquisition taken place at the beginning of the prior year and those presented.

120

Cranswick plc  Annual Report & Accounts 2018

2015 – Benson Park
Contingent consideration
On 22 October 2014, the Group acquired 100 per cent of the issued share capital of Benson Park Limited for a total consideration of £23.8 million.

The agreement included contingent consideration payable in cash to the previous owners of Benson Park Limited based on the performance of 
the business over a 2.5 year period. The amount payable was to be between £nil and £4.0 million dependant on the average profit before interest 
and tax of the business during the 2.5 year period versus an agreed target level.

During the year the full £4.0 million contingent consideration was paid.

2015 – Yorkshire Baker
On 2 April 2014, the Group acquired the goodwill associated with the Yorkshire Baker business in exchange for certain property, plant and 
equipment and 10 per cent of the issued share capital of Cranswick Gourmet Pastry Company Limited. Goodwill of £0.4 million was recognised  
on acquisition representing certain intangible assets that cannot be individually separated from the acquiree and reliably measured due to their 
nature. These items include the expected value of synergies and the assembled workforce. Transaction costs were £nil. There is a put and call 
option in place over the 10 per cent shareholding, exercisable at fixed points over a three year period to 31 October 2018, based on the results  
of Cranswick Gourmet Pastry Company Limited for the preceding financial year. The value has been reassessed at the end of the reporting period, 
with £0.2 million credited to administrative expenses in the income statement. Total contingent consideration of £0.8 million (2017: £1.0 million) 
has been recognised in relation to the option.

16.   BIOLOGICAL ASSETS
The Group’s biological assets consist of pigs in the form of breeding sows (classified as non-current assets) and their progeny for processing within 
the Group and externally (classified as current assets) and chickens in the form of breeder stocks (classified as non-current assets) and their 
progeny for processing within the Group and externally (classified as current assets).

Reconciliation of carrying amounts of livestock:

Group

At 31 March 2016

On acquisition

Increases due to purchases

Decrease attributable to harvest

Decreases attributable to sales

Changes in fair value less estimated costs to sell

At 31 March 2017

Increases due to purchases

Decrease attributable to harvest

Decreases attributable to sales

Changes in fair value less estimated costs to sell

At 31 March 2018

Pigs 
£’m

11.1

–

12.4

(53.6)

(1.8)

46.3

14.4

15.8

(63.6)

(0.8)

47.4

13.2

Chickens 
£’m

–

4.8

0.9

(37.8)

(4.6)

41.9

5.2

1.0

(44.2)

(4.4)

47.0

4.6

Total 
£’m

11.1

4.8

13.3

(91.4)

(6.4)

88.2

19.6

16.8

(107.8)

(5.2)

94.4

17.8

Cranswick plc  Annual Report & Accounts 2018

121 

Financial StatementsShareholder InformationCorporate GovernanceStrategic ReportNOTES TO THE ACCOUNTS CONTINUED

16.   BIOLOGICAL ASSETS CONTINUED

Group

Non-current biological assets:

Pigs

Chickens

Current biological assets:

Pigs

Chickens

Group

Net IAS 41 valuation movement on biological assets*

Changes in fair value of biological assets 

Biological assets transferred to cost of sales

2018
£’m

0.5

0.3

0.8

12.7

4.3

17.0

2018
£’m

94.4

(96.6)

(2.2)

2017
£’m

0.8

0.2

1.0

13.6

5.0

18.6

2017
£’m

88.2

(84.1)

4.1

*   This represents the difference between operating profit prepared under IAS 41 and operating profit prepared under historical cost accounting, which forms part of the 

reconciliation to adjusted operating profit.

The Group’s valuation model for biological assets utilises quoted (unadjusted) prices in an active market for the valuation of finished pigs, sucklers, 
weaners and broilers (Level 1 in the fair value hierarchy as detailed in Note 23). The valuation of sows, boars and breeder chickens is based on 
recent transactions for similar assets (Level 2 in the fair value hierarchy).

The main assumption used in relation to the valuation is mortality which has been based on historical data for each category of pig and chicken.

Additional information:

Group

Quantities at year end:

Breeding sows (Bearer biological assets)

Boars

Pigs (Consumable biological assets)

Breeder chickens (Bearer biological assets)

Broiler chickens (Consumable biological assets)

Number of pigs produced in the year

Number of chickens produced in the year

17.   INVENTORIES

Group

Raw materials

Finished goods and goods for resale

122

Cranswick plc  Annual Report & Accounts 2018

2018
Number

2017
Number

12,826

235

190,921

268,334

12,140

236

185,175

253,613

2,957,415

3,353,845

448,740

432,491

29,204,400

28,555,684

2018
£’m

39.9

19.3

59.2

2017
£’m

47.3

14.9

62.2

18.   TRADE AND OTHER RECEIVABLES

Financial assets:

Trade receivables

Amounts owed by Group undertakings

Other receivables

Non-financial assets:

Prepayments and accrued income

Group

2018
£’m

146.8

–

5.5

152.3

7.8

160.1

2017
£’m

138.7

–

4.9

143.6

7.0

150.6

Company

2018
£’m

–

37.4

0.5

37.9

0.4

38.3

2017
£’m

0.1

38.7

0.1

38.9

0.5

39.4

The above financial assets are carried at amortised cost. As at 31 March, the analysis of trade receivables that were past due but not impaired was 
as follows:

Group

2018

2017

Trade receivables Of which: Not due

Past due date in the following periods:

£’m

146.8

138.7

£’m

129.4

125.2

Less than 
30 days 
£’m

Between 
30 and 60 days 
£’m

More than 
60 days 
£’m

14.3

10.6

1.6

1.4

1.5

1.5

Trade receivables are non-interest-bearing and are generally on 30 to 60 day terms and are shown net of any provision for impairment. As at 
31 March 2018, trade receivables at nominal value of £2.2 million (2017: £1.0 million) were impaired and fully provided for. Provision is made when 
there is objective evidence that the Group will not be able to recover balances in full. Balances are written off when the probability of recovery is 
assessed as being remote.

Movements in the provision for impairment of receivables were as follows:

Group

Bad debt provision

At 31 March 2016

Provided in year

Utilised

At 31 March 2017

Provided in year

Utilised

At 31 March 2018

There are no bad debt provisions against other receivables.

19.   FINANCIAL ASSETS

Group

Current

Forward currency contracts

£’m

0.7

0.5

(0.2)

1.0

1.7

(0.5)

2.2

2017
£’m

0.3

2018
£’m

0.1

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20.  TRADE AND OTHER PAYABLES

Current

Trade payables

Amounts owed to Group undertakings

Tax and social security

Other creditors

Commercial accruals*

Other accruals

Deferred income – Government grants

Non-current

Deferred income – Government grants

Group

Company

2018
£’m

98.1

–

5.4

9.9

8.9

25.3

0.2

147.8

2017
£’m

91.3

–

2.7

9.1

10.2

31.0

0.2

144.5

2018
£’m

0.2

49.8

2.6

6.8

–

1.6

–

61.0

2017
£’m

0.3

43.5

0.7

4.8

–

2.0

–

51.3

0.9

1.1

–

–

Government grants received relate to Regional Growth Fund, Rural Development Programme for England and Business Investment Scheme 
payments. The amounts received have been used to fund fixed asset investment with the objective of creating and safeguarding jobs at the 
Group’s facilities.

For the Company, amounts owed to Group undertakings reflect the net of the financial liabilities disclosed in Note 23 of £261.1 million  
(2017: £236.1 million) and non-interest bearing amounts owed by the same entities to the Company.

*  For the Group, commercial accruals consist of:

Volume rebates 
and similar 
allowances 
£’m

Advertising and 
marketing 
contributions 
£’m

5.9

0.1

(9.3)

10.6

(0.2)

7.1

(10.9)

10.6

6.8

2.3

–

(4.2)

5.3

(0.3)

3.1

(4.8)

3.8

2.1

Total 
£’m

8.2

0.1

(13.5)

15.9

(0.5)

10.2

(15.7)

14.4

8.9

At 31 March 2016

On acquisition

Paid

Charged to income statement

On sale of business

At 31 March 2017

Paid

Charged to income statement

At 31 March 2018

124

Cranswick plc  Annual Report & Accounts 2018

21.   FINANCIAL LIABILITIES

Current

Forward currency contracts

Contingent consideration (Note 15)

Finance lease and hire purchase contracts

Non-current

Amounts outstanding under revolving credit facility

Contingent consideration (Note 15)

Movement on hedged items:

Gains arising in the year

Reclassification adjustment for gains included in the income statement 

Group

2018
£’m

0.1

0.8

–

0.9

–

–

–

2017
£’m

–

5.3

0.1

5.4

15.0

1.0

16.0

Company

2018
£’m

–

–

–

–

–

–

–

Group

2018
£’m

0.1

(0.3)

(0.2)

2017
£’m

–

–

–

–

15.0

–

15.0

2017
£’m

0.3

(0.1)

0.2

All financial liabilities are carried at amortised cost, except for forward currency contracts and contingent consideration, which are carried at  
fair value.

Forward currency contracts are used to hedge a proportion of anticipated purchases denominated in foreign currencies and held at fair value  
in the balance sheet. To the extent that these forward contracts represent effective hedges, movements in fair value are taken directly to other 
comprehensive income and are then reclassified through the income statement in the period during which the hedged item impacts the income 
statement. A description of amounts and maturities is contained in Note 23.

Movements on hedged foreign currency contracts are subsequently reclassified through cost of sales. 

Banking facility
During the year, the Group extended the period of its banking facility by one year. The facility, which now runs to November 2022 with the 
potential to extend for a further year, comprises a revolving credit facility of £160 million, including a committed overdraft facility of £20 million. 
£nil (2017: £nil) of the overdraft facility was utilised at 31 March 2018. Interest is payable at a margin over base rate. £1.0 million (2017: £16.0 million) 
of the revolving credit facility was utilised as at 31 March 2018. Interest is payable at a margin over LIBOR.

The arrangement fees of £1.3 million (2017: £1.1 million) are being amortised over the period of the facility.

The maturity profile of bank loans is as follows:

In one year or less

Between one year and two years

Between two years and five years

Unamortised issue costs

Group

Company

2018
£’m

–

–

1.0

1.0

(1.0)

–

2017
£’m

–

–

16.0

16.0

(1.0)

15.0

2018
£’m

–

–

1.0

1.0

(1.0)

–

2017
£’m

–

–

16.0

16.0

(1.0)

15.0

The bank facility for both years was unsecured and subject to interest cover and debt leverage covenants. 

Unamortised issue costs relate to the revolving credit facility which expires in November 2022. £1.0 million (2017: £16.0 million) was drawn down 
under the facility at the year end.

Cranswick plc  Annual Report & Accounts 2018

125 

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22.  PROVISIONS

At 31 March 2017

Created in the year

Utilised in the year

Released in the year

Movement on discount

At 31 March 2018

Analysed as:

Current liabilities

Non-current liabilities

Group

Company

Lease 
provisions 
£’m

2.9

–

(0.2)

(0.3)

0.1

2.5

Group

Company

2018
£’m

0.2

2.3

2.5

2017
£’m

0.1

2.8

2.9

2018
£’m

0.1

0.6

0.7

Lease 
provisions 
£’m

0.7

–

–

–

–

0.7

2017
£’m

0.1

0.6

0.7

Lease provisions are held against dilapidation obligations on leased properties and onerous leases. These provisions are expected to be utilised over 
the next ten years. 

23.  FINANCIAL INSTRUMENTS
An explanation of the Company and Group’s financial instruments risk management strategy is set out on page 86 in the Directors’ Report.

Interest rate risk profile of financial assets and liabilities
The interest rate profile of the interest-earning financial assets and interest-bearing liabilities of the Group as at 31 March 2018 and their weighted 
average interest rates is set out below:

As at 31 March 2018

Group

Financial liabilities: 

Revolving credit facility

Financial assets:

Cash at bank

As at 31 March 2017

Group

Financial liabilities: 

Revolving credit facility

Financial assets:

Cash at bank

Weighted average 
effective interest 
rate 
%

Total 
£’m

At floating 
interest rates 
£’m

1 year or less 
£’m

1-2 years 
£’m

2-3 years 
£’m

Fixed interest

1.00%

(1.0)

(1.0)

0.00%

20.6

19.6

20.6

19.6

–

–

–

–

–

–

–

–

–

Weighted average 
effective interest 
rate 
%

Total 
£’m

At floating 
interest rates 
£’m

1 year or less 
£’m

1-2 years 
£’m

2-3 years 
£’m

Fixed interest

1.00%

(16.0)

(16.0)

0.00%

4.1

(11.9)

4.1

(11.9)

–

–

–

–

–

–

–

–

–

The maturity profile of bank loans is set out in Note 21.

126

Cranswick plc  Annual Report & Accounts 2018

The interest rate profile of the interest-earning financial assets and interest-bearing liabilities of the Company as at 31 March 2018 and their 
weighted average interest rates is set out below:

As at 31 March 2018

Company

Financial liabilities: 

Weighted average 
effective interest 
rate %

Total 
£’m

At floating 
interest rates 
£’m

Fixed interest

1 year or less 
£’m

1-2 years 
£’m

2-3 years 
£’m

Amounts owed to Group undertakings

Revolving credit facility

1.55%

1.00%

(261.1)

(1.0)

(262.1)

(261.1)

(1.0)

(262.1)

0.00%

5.1

5.1

(257.0)

(257.0)

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

Financial assets:

Cash at bank

As at 31 March 2017

Company

Financial liabilities: 

Amounts owed to Group undertakings

Revolving credit facility

Financial assets:

Cash at bank

Weighted average 
effective interest 
rate 
%

Total 
£’m

At floating 
interest rates 
£’m

1 year or less 
£’m

1-2 years 
£’m

2-3 years 
£’m

Fixed interest

1.50%

1.00%

0.00%

(236.1)

(16.0)

(252.1)

2.0

(250.1)

(236.1)

(16.0)

(252.1)

2.0

(250.1)

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

Currency profile
The Group’s financial assets at 31 March 2018 include Sterling denominated cash balances of £20.4 million (2017: (£0.1 million)), Euro £0.5 million 
(2017: £4.5 million), US Dollar (£0.3 million) (2017: (£0.1 million)) and AUD £nil (2017: (£0.2 million)), all of which are held in the UK.

The proportion of the Group’s net assets denominated in foreign currencies is immaterial.

The Group’s other financial assets and liabilities are denominated in Sterling. 

Credit risk
The Group makes a significant proportion of its sales to the major UK supermarket groups, which correspondingly represent a significant 
proportion of the Group’s trade receivables at any one time. Based on the financial strength of these customers, the Directors do not consider 
that the Group faces a significant credit risk in this regard. Debts with other customers, which represent a smaller proportion of the Group’s trade 
receivables, are considered to provide greater risk, particularly in the current economic climate. These debts are reviewed on a regular basis by 
credit controllers and senior management and prudent provision is made when there is objective evidence that the Group will not be able to 
recover balances in full.

All cash financial assets are held by UK financial institutions. The maximum credit exposure relating to financial assets is represented by their 
carrying values as at the balance sheet date.

Cranswick plc  Annual Report & Accounts 2018

127 

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23.  FINANCIAL INSTRUMENTS CONTINUED
Fair value hierarchy
The Group uses the following hierarchy for determining and disclosing the fair value of financial instruments by valuation technique:

Level 1: quoted (unadjusted) prices in active markets for identical assets or liabilities.
Level 2: other techniques for which all inputs which have a significant effect on the recorded fair value are observable, either directly or indirectly.
Level 3: techniques which use inputs which have a significant effect on the recorded fair value that are not based on observable market data.
Transfers between levels of the fair value hierarchy are deemed to have occurred at the end of the reporting period.

The Group’s forward currency contracts are measured using Level 2 of the fair value hierarchy. The valuations are provided by the Group’s bankers 
from the proprietary valuation models and are based on mid-market levels as at close of business on the Group’s year end reporting date.

Contingent consideration is measured using Level 3 of the fair value hierarchy and relates to future amounts payable on acquisitions. Amounts 
payable are based on agreements within purchase contracts, management’s expectations of the future profitability of the acquired entity and 
the timings of payments.

Fair value of financial instruments
Fair value is the amount for which an asset could be exchanged, or a liability settled, between knowledgeable, willing parties on an arm’s length 
basis. The fair value of floating rate assets and liabilities is estimated to be equivalent to book value. All derivative financial instruments are shown 
in the balance sheet at fair value.

Group

Forward currency contracts (Note 19 and Note 21)

2018

2017

Book value 
£’m

Fair value 
£’m

Book value 
£’m

–

–

0.3

Fair value 
£’m

0.3

Contingent consideration (Note 15 and Note 21)

(0.8)

(0.8)

(6.3)

(6.3)

The book value of trade and other receivables, trade and other payables, cash balances, loans receivable, overdrafts, amounts outstanding under 
revolving credit facility and finance leases and hire purchase contracts equates to fair value for the Group and Company.

Hedges
Financial instruments designated as cash flow hedges are held at fair value in the balance sheet. The Group hedges the following cash flows:

i)  Forward contracts to hedge expected future purchases
The Group hedges a proportion of its near-term expected purchases denominated in overseas currencies. Where these hedges meet the hedge 
criteria of IAS 39, changes in fair value are posted directly to other comprehensive income and subsequently reclassified through the income 
statement at the time that the hedged item affects profit or loss.

Group

Currency

Euros

Amount

Maturities

Exchange 
rates

24.4m

3 April 2018–2 January 2019

€1.10–€1.16

Fair value 
£’m

(0.1)

ii) Forward contracts to hedge expected future sales
The Group hedges a proportion of its near-term expected sales denominated in overseas currencies. Where these hedges meet the hedge criteria 
of IAS 39, changes in fair value are posted directly to other comprehensive income and subsequently reclassified through the income statement at 
the time that the hedged item affects profit or loss.

Group

Currency

US Dollars

Euros

Amount

2.5m

3.5m

Maturities

Exchange rates

5 April 2018–26 April 2018

£0.71–£0.72

5 April 2018–6 August 2018

£0.88–£0.90

Fair value 
£’m

0.1

–

These contracts were effective cash flow hedges under the criteria set out in IAS 39 and therefore fair value gains and losses related to the 
contracts were recognised directly in other comprehensive income.

The Company does not hold any forward contracts.

128

Cranswick plc  Annual Report & Accounts 2018

Interest rate risk
The following table demonstrates the sensitivity to a reasonably possible change in interest rates, with all other variables held constant, of the 
Group’s profit before tax (through the impact on floating rate borrowings). There is no material impact on the Group’s equity.

Currency derivatives have not been included in the sensitivity analysis below as they are not considered to be exposed to interest rate risk.

2018

Sterling

2017

Sterling

Increase/
decrease in basis 
points

Effect on 
profit before 
tax 
£’m

+100

–100

+100

–100

(0.2)

0.2

(0.2)

0.2

Liquidity risk
The tables below summarise the maturity profile of the Group’s financial liabilities at 31 March 2018 and 2017 based on contractual undiscounted 
payments: 

At 31 March 2018

Group

Revolving credit facility

Contingent consideration (Note 21)

Trade and other payables

Derivative financial instruments

At 31 March 2017

Group

Revolving credit facility

Contingent consideration (Note 21)

Trade and other payables

At 31 March 2018

Company

Revolving credit facility

Trade and other payables

At 31 March 2017

Company

Revolving credit facility

Trade and other payables

Less than 1 year 
£’m

1 to 2 years 
£’m

2 to 5 years 
£’m

–

0.8

147.6

0.1

148.5

–

–

–

–

–

1.0

–

–

–

1.0

Less than 1 year 
£’m

1 to 2 years 
£’m

2 to 5 years 
£’m

0.2

5.3

144.3

149.8

0.2

1.0

–

1.2

16.6

–

–

16.6

Less than 1 year 
£’m

1 to 2 years 
£’m

2 to 5 years 
£’m

–

61.0

61.0

–

–

–

1.0

–

1.0

Less than 1 year 
£’m

1 to 2 years 
£’m

2 to 5 years 
£’m

0.2

51.3

51.5

0.2

–

0.2

16.6

–

16.6

Total 
£’m

1.0

0.8

147.6

0.1

149.5

Total 
£’m

17.0

6.3

144.3

167.6

Total 
£’m

1.0

61.0

62.0

Total 
£’m

17.0

51.3

68.3

The impact of liquidity risk on the Group is discussed in detail in the Directors’ Report on page 86.

Cranswick plc  Annual Report & Accounts 2018

129 

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24.  CALLED-UP SHARE CAPITAL
Allotted, called-up and fully paid – Ordinary shares of 10 pence each:

Group and Company

At 1 April

On exercise of share options

Scrip dividends

At 31 March

2018  

Number

2017  

Number

50,465,544

49,844,854

432,405

180,252

390,082

230,608

51,078,201

50,465,544

2018
£’m

5.0

0.1

–

5.1

2017
£’m

5.0

–

–

5.0

On 1 September 2017, 134,742 ordinary shares were issued at 2,787.4 pence as a result of Shareholders exercising the scrip dividend option in lieu of 
the cash payment for the 2017 final dividend. 

On 26 January 2018, 45,510 ordinary shares were issued at 3,100.2 pence as a result of Shareholders exercising the scrip dividend option in lieu of 
the cash payment for the 2018 interim dividend.

During the course of the year, 432,405 ordinary shares were issued to employees exercising SAYE and LTIP options at prices between nil and 1,788.0 pence.

Ordinary share capital of £84,480 is reserved for allotment under the Savings Related Share Options Schemes and Long Term Incentive Plans 
(LTIP). The options are exercisable as follows:

Savings related

Savings related

Savings related

Savings related

Savings related

Savings related

Savings related

Savings related

LTIP

Number

Exercise price

Exercise period

638

3,114

2,765

12,621

95,564

141,827

163,018

226,268

685,144

692p

579p

629p

916p

1,187p

1,456p

1,788p

2,565p

Nil

March 2014–October 2018

March 2015–October 2019

March 2016–October 2018

March 2017–October 2019

March 2018–October 2020

March 2019–October 2021

March 2020–October 2022

March 2021–October 2023

August 2018–June 2027

On 2 September 2016, 162,823 ordinary shares were issued at 2,151.6 pence as a result of Shareholders exercising the scrip dividend option in lieu  
of the cash payment for the 2016 final dividend. 

On 27 January 2017, 67,785 ordinary shares were issued at 2,226.4 pence as a result of Shareholders exercising the scrip dividend option in lieu of 
the cash payment for the 2017 interim dividend.

During the course of the year, 390,082 ordinary shares were issued to employees exercising SAYE and LTIP options at prices between nil and 
1,456.0 pence.

130

Cranswick plc  Annual Report & Accounts 2018

25.   SHARE-BASED PAYMENTS
The Group operates two share option schemes, a Revenue approved scheme (SAYE) and a Long Term Incentive Plan (LTIP), both of which are 
equity-settled. The total expense charged to the income statement during the year in relation to share-based payments was £4.3 million 
(2017: £3.6 million).

Long Term Incentive Plan (LTIP)
During the course of the year 176,260 options at nil cost were granted to Directors and senior executives, the share price at that time was 
2,960.0 pence. Details of the performance criteria relating to the LTIP scheme can be found in the Remuneration Committee report on page 73. 
The maximum term of LTIP options is ten years.

Group

Outstanding as at 1 April

Granted during the year (i)

Lapsed during the year

Exercised during the year (ii)

Outstanding as at 31 March (iii)

Exercisable at 31 March

Company

Outstanding as at 1 April

Granted during the year (i)

Lapsed during the year

Exercised during the year (ii)

Outstanding as at 31 March (iii)

Exercisable at 31 March

2018  

Number

790,656

176,260

–

(281,772)

685,144

8,000

2018  

Number

421,113

94,175

–

(146,463)

368,825

–

2018  

WAEP (£)

–

–

–

–

–

–

2018  

WAEP (£)

–

–

–

–

–

–

2017  

Number

867,363

215,696

(5,082)

(287,321)

790,656

4,000

2017  

Number

487,939

115,600

–

(182,426)

421,113

–

2017  

WAEP (£)

–

–

–

–

–

–

2017  

WAEP (£)

–

–

–

–

–

–

i)  The weighted average fair value of options granted during the year was £27.96 (2017: £22.04). The share options granted during the year were at £nil per share. The share price 

at the date of grant was £29.60 (2017: £23.33).

ii)  The weighted average share price at the date of exercise for the options exercised was £27.84 (2017: £21.57).
iii)  For the share options outstanding as at 31 March 2018, the weighted average remaining contractual life is 8.05 years (2017: 8.13 years).

The exercise price for all options outstanding at the end of the year was £nil.

All Employee Share Option Scheme (SAYE)
All employees are entitled to a grant of options once they have been in service for one year or more. The exercise price is equal to the market price 
of the shares less 20 per cent on the date of the grant. The contractual life of the options is three, five or seven years. The maximum term of SAYE 
options is 3.5, 5.5 or 7.5 years.

The following table illustrates the number and weighted average exercise prices (WAEP) of, and movements in, SAYE share options during the year:

Group

Outstanding as at 1 April

Granted during the year (i)

Lapsed during the year

Exercised during the year (ii)

Outstanding as at 31 March (iii)

2018  

Number

606,012

229,595

(39,159)

(150,633)

645,815

2018  

WAEP (£)

13.97

25.65

16.73

10.90

18.67

2017  

Number

577,515

185,043

(53,785)

(102,761)

606,012

Exercisable at 31 March

26,989

11.30

14,346

2017  

WAEP (£)

11.50

17.88

12.93

7.60

13.97

7.45

Cranswick plc  Annual Report & Accounts 2018

131 

Financial StatementsShareholder InformationCorporate GovernanceStrategic ReportNOTES TO THE ACCOUNTS CONTINUED

25.   SHARE-BASED PAYMENTS CONTINUED

Company

Outstanding as at 1 April

Granted during the year (i)

Lapsed during the year

Exercised during the year (ii)

Outstanding as at 31 March (iii)

2018  

Number

26,735

4,717

(263)

(9,111)

22,078

2018  

WAEP (£)

12.09

25.65

6.15

10.00

16.18

2017  

Number

29,556

3,017

–

(5,838)

26,735

Exercisable at 31 March

2,196

11.87

3,119

2017  

WAEP (£)

10.52

17.88

–

7.13

12.09

6.36

i)  The share options granted during the year were at £25.65 (2017: £17.88), representing a 20 per cent discount on the price at the relevant date. The share price at the date of 

grant was £33.37 (2017: £23.43).

ii)  The weighted average share price at the date of exercise for the options exercised was £28.08 (2017: £23.81).
iii)  For the share options outstanding as at 31 March 2018, the weighted average remaining contractual life is 2.72 years (2017: 2.75 years).

The weighted average fair value of options granted during the year was £9.94 (2017: £6.87). The range of exercise prices for options outstanding  
at the end of the year was £5.79-£25.65 (2017: £5.79-£17.88).

The fair value of the SAYE and LTIP equity-settled options granted is estimated as at the date of grant using the Black-Scholes option pricing 
model, taking into account the terms and conditions upon which the options were granted. The following table lists the inputs to the model  
used for the years ended 31 March 2018 and 31 March 2017:

Group and Company

Dividend yield

Expected share price volatility

Risk-free interest rate

Expected life of option 

Exercise prices

2018  
LTIP

1.68%

31.0%

2018  
SAYE

1.68%

31.0%

2017  
LTIP

1.89%

31.0%

2017  
SAYE

1.88%

31.0%

0.49% 0.49%-0.73%

0.59% 0.11%-0.48%

3 years

3, 5 years

3 years

3, 5 years

£nil

£25.65

£nil

£17.88

The expected life of the options is based on historical data and is not necessarily indicative of exercise patterns that may occur. The expected 
volatility reflects the assumption that the historical volatility is indicative of future trends, which may not necessarily be the actual outcome.

The initial fair value of LTIP options is adjusted to take into account market-based performance conditions.

26.  PENSION SCHEMES
Defined benefit pension scheme
The Group acquired a defined benefit final salary pension scheme during 2009, which is funded by the payment of contributions to separately 
administered trust funds. The scheme was closed to new members and future accrual on 30 June 2004.

Pension costs are determined with the advice of an independent qualified actuary on the basis of a triennial valuation using the projected unit 
credit method. The latest available formal actuarial valuation of the scheme was carried out as at 31 December 2015. This valuation was updated 
to the year end. Plan assets are stated at fair value at the respective balance sheet dates and overall expected rates of return are established by 
applying published brokers’ forecasts to each category of scheme assets.

a) Change in benefit obligation

Benefit obligation at the beginning of the year

Interest cost

Remeasurement (gains)/losses:

Actuarial (gains)/losses arising from changes in financial assumptions

Actuarial gains arising from changes in demographic assumptions

Movement on additional liability recognised due to minimum funding requirement

Benefits paid from plan

Benefit obligation at the end of the year

132

Cranswick plc  Annual Report & Accounts 2018

2018
£’m

36.1

0.8

(0.9)

–

1.9

(0.4)

37.5

2017
£’m

26.7

0.9

7.5

(0.5)

2.0

(0.5)

36.1

b) Change in plan assets

Fair value of plan assets at the beginning of the year

Interest income

Return on plan assets

Employer contributions

Benefits paid from plan

Fair value of plan assets at the end of the year

c) Amounts recognised in the balance sheet

Present value of funded obligations

Fair value of plan assets

Net liability recorded in the balance sheet

d) Components of pension cost

Amounts recognised in the income statement:

Interest cost

Expected return on plan assets

Total pension cost recognised in the income statement

Actual return on assets

Actual return on plan assets

Amounts recognised in the Group statement of comprehensive income 

Actuarial losses immediately recognised

Cumulative amount of actuarial losses recognised

The weighted average actuarial assumptions used in the valuation of the scheme were as follows:

e) Principal actuarial assumptions

Discount rate

Rate of price inflation

Revaluation of deferred pensions:

Benefits accrued prior to 1 January 1998

Benefits accrued after 1 January 1998

Rate of compensation increase:

Benefits accrued prior to 1 January 1997

Benefits accrued after 1 January 1997

2018
£’m

26.6

0.7

0.7

1.8

(0.4)

29.4

2018
£’m

(37.5)

29.4

(8.1)

2018
£’m

0.8

(0.7)

0.1

2017
£’m

22.3

0.8

2.7

1.3

(0.5)

26.6

2017
£’m

(36.1)

26.6

(9.5)

2017
£’m

0.9

(0.8)

0.1

1.4

3.5

(0.2)

(12.9)

(6.3)

(12.7)

2018

2.50%

3.10%

5.00%

3.10%

3.00%

3.10%

2017

2.55%

3.40%

5.00%

3.40%

3.00%

3.40%

Future expected lifetime of pensioner at age 65:

2018

2017

Current pensioners

Male

Female

Future pensioners

Male

Female

22.6

24.7

24.8

27.0

22.5

24.6

24.7

26.9

Cranswick plc  Annual Report & Accounts 2018

133 

Financial StatementsShareholder InformationCorporate GovernanceStrategic ReportNOTES TO THE ACCOUNTS CONTINUED

26.  PENSION SCHEMES CONTINUED
The mortality rates used have been taken from Base tables S2PA (CMI 2015 improvements 1.5 per cent long-term rate of improvement) (2017: S1PA 
(CMI 2015 improvements 1.5 per cent long-term rate of improvement)).

At 31 March 2018, the average duration of the scheme liabilities was 24 years (2017: 24 years). For deferred pensions the average duration was 
27 years (2017: 28 years) and for pensions in payment the average duration was 13 years (2017: 13 years).

The Group’s deficit as measured under IFRIC 14 is £8.1 million (2017: £9.5 million) as a result of the Group’s commitment to future contributions  
to the scheme. This compares to an underlying IAS 19 deficit of £2.9 million (2017: £6.2 million). 

A 0.1 per cent increase/decrease in the discount rate would give rise to a £19,000 decrease/£18,000 increase (2017: £26,000 decrease/£27,000 
increase) in the deficit at 31 March 2018.

A 0.1 per cent increase/decrease in the inflation assumption would give rise to a £nil increase/£nil decrease (2017: £nil increase/£nil decrease) in the 
deficit at 31 March 2018.

A one year increase/decrease in the life expectancy assumption would give rise to a £nil increase/£nil decrease (2017: £nil increase/£nil decrease)  
in the deficit at 31 March 2018.

The scheme rules require the pension benefits to be uplifted by Retail Price Index (RPI), so there was no financial effect from the statutory 
requirement to uplift pension benefits by Consumer Price Index (CPI) rather than RPI.

f) Plan assets

Return seeking:

Diversified growth funds

Debt instruments:

Corporate bonds

Gilts

Index linked bonds

Other:

Cash

Derivatives 

LDI strategies

Total

2018  
Fair value of  
plan assets 
£’m

2017  
Fair value of  
plan assets 
£’m

8.7

8.7

5.1

–

–

5.1

1.0

2.7

11.9

29.4

14.2

14.2

3.6

2.9

5.8

12.3

0.1

–

–

26.6

All of the plan assets have a quoted price in an active market except for cash.

The plan has not invested in any of the Group’s own financial instruments nor in any properties or other assets used by the Group.

The Group expects to contribute approximately £1.8 million to the scheme during the year ending 31 March 2019 in respect of regular contributions, 
and intends to contribute the same amount annually through to September 2022.

The risks to which the plan exposes the entity have been minimised by investing the assets of the scheme across a broad range of return seeking 
funds and debt instruments.

Defined contribution pension schemes
The Group also operates defined contribution pension schemes whereby contributions are made to schemes operated by major insurance 
companies. Contributions to these schemes are determined as a percentage of employees’ earnings. Contributions owing to the insurance 
companies at the year end, included in trade and other payables, amounted to £0.3 million (2017: £0.2 million). Contributions during the year 
totalled £2.9 million (2017: £3.0 million).

134

Cranswick plc  Annual Report & Accounts 2018

27.   ADDITIONAL CASH FLOW INFORMATION
Analysis of changes in net (debt)/funds:

Group

Cash and cash equivalents

Revolving credit

Finance lease and hire purchase contracts

Net (debt)/funds

At  
31 March  

2017
£’m

4.1

(15.0)

(0.1)

(11.0)

Cash  
flow 
£’m

16.5

15.2

0.1

31.8

Other  
non-cash  
changes 
£’m

–

(0.2)

–

(0.2)

At  
31 March  

2018
£’m

20.6

–

–

20.6

Net (debt)/funds is defined as cash and cash equivalents and loans receivable less interest-bearing liabilities net of unamortised issue costs.

Group

Cash and cash equivalents

Revolving credit

Finance lease and hire purchase contracts

Net (debt)/funds

Analysis of changes in net (debt)/funds:

Company

Cash and cash equivalents

Revolving credit

Net (debt)/funds

Company

Cash and cash equivalents

Revolving credit

Net (debt)/funds

At  
31 March  
2016  
£’m

17.8

–

–

17.8

At  
31 March  

2017
£’m

2.0

(15.0)

(13.0)

At  
31 March  

2016
£’m

2.2

–

2.2

Cash  
flow  
£’m

(13.7)

(14.9)

0.2

(28.4)

Cash  
flow 
£’m

3.1

15.2

18.3

Cash  
flow 
£’m

(0.2)

(14.9)

(15.1)

Other  
non-cash  
changes  

£’m

–

(0.1)

(0.3)

(0.4)

Other  
non-cash  
changes 
£’m

–

(0.2)

(0.2)

Other  
non-cash  
changes 
£’m

–

(0.1)

(0.1)

At  
31 March  

2017
£’m

4.1

(15.0)

(0.1)

(11.0)

At  
31 March  

2018
£’m

5.1

–

5.1

At  
31 March  

2017
£’m

2.0

(15.0)

(13.0)

28.  CONTINGENT LIABILITIES
The Company, together with its subsidiary undertakings, has entered into a cross guarantee with Lloyds Banking Group plc, The Royal Bank of 
Scotland plc, HSBC UK plc and Santander UK plc in respect of the Group’s facility with those banks. Drawn down amounts totalled £1.0 million  
as at 31 March 2018 (2017: £16.0 million).

For the Company, the amounts drawn down by other Group companies which were guaranteed by the Company at the year end totalled £nil (2017: £nil).

29.   COMMITMENTS
(a) The Directors have contracted for future capital expenditure for property, plant and equipment totalling £12.1 million (2017: £15.9 million).

(b) The Group’s future minimum rentals payable under non-cancellable operating leases are as follows:

Group

Not later than one year

After one year but not more than five years

After five years

The Company has no non-cancellable operating leases.

2018
£’m

6.1

13.7

7.0

26.8

2017
£’m

5.9

11.6

4.6

22.1

Cranswick plc  Annual Report & Accounts 2018

135 

Financial StatementsShareholder InformationCorporate GovernanceStrategic ReportNOTES TO THE ACCOUNTS CONTINUED

30.  RELATED PARTY TRANSACTIONS
During the year the Group and Company entered into transactions, in the ordinary course of business, with related parties, including transactions 
between the Company and its subsidiary undertakings. In the Group accounts, transactions between the Company and its subsidiaries are 
eliminated on consolidation but these transactions are reported for the Company below:

Company

Related party – Subsidiaries

2018

2017

Services  
rendered to 
related party  

£’m

Interest paid to 
related party 
£’m

Dividends  
received from 
related party  

£’m

25.7

24.7

3.9

3.9

18.2

24.9

Amounts owed by or to subsidiary undertakings are disclosed in Notes 18 and 20. Any such amounts are unsecured and repayable on demand.

Remuneration of key management personnel:

Group

Short-term employee benefits

Post-employment benefits

Share-based payments

2018
£’m

6.2

–

1.8

8.0

2017
£’m

6.0

–

1.6

7.6

31.   ALTERNATIVE PERFORMANCE MEASURES
The Board monitors performance principally through adjusted and like-for-like performance measures. Adjusted profit and earnings per share 
measures exclude certain non-cash items including the net IAS 41 valuation movement on biological assets, amortisation of acquired intangible 
assets, profit on sale of a business and goodwill impairment charges. Free cash flow is defined as net cash from operating activities less net 
interest paid and like-for-like revenue excludes the contribution from Crown Chicken and Ballymena prior to the anniversary of their acquisition 
and also the impact of the 53rd week in the current year.

The Board believes that such alternative measures are useful as they exclude volatile (net IAS 41 valuation movement on biological assets), one-off 
(impairment of goodwill and profit on sale of a business) and non-cash (amortisation of intangible assets) items which are normally disregarded 
by investors, analysts and brokers in gaining a clearer understanding of the underlying performance of the Group when making investment  
and other decisions. Equally, like-for-like revenue provides these same stakeholders with a clearer understanding of the organic sales growth  
of the business.

Like-for-like revenue

Revenue

Crown Chicken

Ballymena

Impact of 53rd week

Like-for-like revenue

2018
£’m

1,464.5

(3.5)

(33.2)

(24.5)

2017
£’m

1,245.1

–

–

–

Change

+17.6%

1,403.3

1,245.1

+12.7%

136

Cranswick plc  Annual Report & Accounts 2018

Adjusted Group operating profit 

Group operating profit

Net IAS 41 valuation movement

Amortisation of customer relationship intangible assets

Adjusted Group operating profit

Adjusted profit before tax

Profit before tax

Net IAS 41 valuation movement

Amortisation of customer relationship intangible assets

Adjusted profit before tax

Adjusted earnings per share

On profit for the year from continuing operations

Amortisation of customer relationship intangible assets

Tax on amortisation of customer relationship intangible assets

Net IAS 41 valuation movement

Tax on net IAS 41 valuation movement

On adjusted profit for the year from continuing operations

On profit for the year 

Amortisation of customer relationship intangible assets

Tax on amortisation of customer relationship intangible assets

Net IAS 41 valuation movement

Tax on net IAS 41 valuation movement

Profit on sale of business

On adjusted profit for the year

Free cash flow

Net cash from operating activities

Net interest paid

Free cash flow

2018
£’m

88.4

2.2

2.2

92.8

2018
£’m

88.0

2.2

2.2

92.4

2017
£’m

78.1

(4.1)

2.1

76.1

2017
£’m

77.5

(4.1)

2.1

75.5

Change

+13.2%

+21.9%

Change

+13.5%

+22.4%

2018
£’m

70.0

2.2

(0.4)

2.2

(0.4)

73.6

70.0

2.2

(0.4)

2.2

(0.4)

–

2018
Basic 
pence

137.8

4.3

(0.7)

4.3

(0.7)

2018
Diluted 
pence

137.1

4.3

(0.7)

4.3

(0.7)

145.0

144.3

137.8

4.3

(0.7)

4.3

(0.7)

–

137.1

4.3

(0.7)

4.3

(0.7)

–

73.6

145.0

144.3

2017
£’m

62.4

2.1

(0.4)

(4.1)

0.7

60.7

67.2

2.1

(0.4)

(4.1)

0.7

(4.5)

61.0

2017
Basic 
pence

124.2

4.2

(0.7)

(8.2)

1.4

2017
Diluted 
pence

123.7

4.2

(0.7)

(8.2)

1.4

120.9

120.4

133.8

133.3

4.2

(0.7)

(8.2)

1.4

(9.0)

4.2

(0.7)

(8.2)

1.4

(9.0)

121.5

121.0

2018
£’m

112.1

(0.4)

111.7

2017
£’m

72.9

(0.5)

72.4

Change

+53.8%

+54.3%

Cranswick plc  Annual Report & Accounts 2018

137 

Financial StatementsShareholder InformationCorporate GovernanceStrategic ReportFIVE YEAR STATEMENT

Turnover^

Profit before tax^

Adjusted profit before tax*^

Earnings per share^

Adjusted earnings per share*^

Dividends per share

Capital expenditure

Net funds/(debt)

Net assets

2018 
£’m

2017 
£’m

2016 
£’m

2015 
£’m

1,464.5

1,245.1

1,016.3

1,003.3

88.0

92.4

137.8p

145.0p

53.7p

59.2

20.6

479.9

77.5

75.5

124.2p

120.9p

44.1p

48.6

(11.0)

421.4

62.1

64.4

98.9p

102.8p

37.5p

34.1

17.8

368.0

52.8

57.8

84.1p

92.1p

34.0p

23.3

(17.3)

332.4

2014 
£’m

994.9

54.8

52.2

88.7p

84.1p

32.0p

22.9

(17.0)

302.7

*  Adjusted profit before tax and earnings per share exclude the effects of net IAS 41 valuation movement and acquisition related amortisation in 2018 and 2017; the effects of 
net IAS 41 valuation movement, acquisition related amortisation and impairment of goodwill in 2016; net IAS 41 valuation movement and acquisition related amortisation in 
2015 and release of contingent consideration and net IAS 41 valuation movement on biological assets in 2014. These are the measures used by the Board to assess the Group’s 
underlying performance.

^  2017 and 2016 reflect continuing operations only.

Dividends per share relate to dividends declared in respect of that year.

Net funds/(debt) is defined as per Note 27 to the accounts.

FINANCIAL CALENDAR

Preliminary announcement of full year results

Publication of Annual Report

Annual General Meeting

Payment of final dividend

Announcement of interim results

Payment of interim dividend

May

June

July

September

November

January

138

Cranswick plc  Annual Report & Accounts 2018

SHAREHOLDER ANALYSIS
AT 8 MAY 2018

Classification

Private Shareholders

Corporate bodies and nominees

Size of holding (shares)

1–1,000

1,001–5,000

5,001–10,000

10,001–50,000

50,001–100,000

Above 100,000

Share price

Share price at 31 March 2017

Share price at 31 March 2018

High in the year

Low in the year

Number of 
holdings

Number of  

shares

1,243

746

1,989

1,155

446

106

142

56

84

4,493,918

46,593,281

51,087,199

399,853

1,003,425

764,191

3,437,527

4,031,329

41,450,874

1,989

51,087,199

2,559p

2,844p

3,337p

2,531p

Share price movement
Cranswick’s share price movement over the six year period to May 2018 and comparison against the FTSE 350 Food Producers and Processors  
Price Index (FTSE FPP) and against the FTSE All Share Price Index (FTSE All Share), all rebased to Cranswick’s share price at 4 May 2012 (809p),  
is shown below:

3,000

2,500

2,000

1,500

1,000

500

2012

2013

2014

2015

2016

2017

2018

  Cranswick 

  FTSE All Share 

  FTSE 350 Food Producers

Cranswick plc  Annual Report & Accounts 2018

139 

Financial StatementsShareholder InformationCorporate GovernanceStrategic ReportADVISERS

Secretary

Steven Glover LLB

Company number

1074383

Registered office

Stockbrokers

Registrars

Auditors

Tax advisers

Solicitors

Bankers

74 Helsinki Road
Sutton Fields
Hull 
HU7 0YW

Investec Investment Banking – London 
Shore Capital Stockbrokers – Liverpool

Link Asset Services
The Registry
34 Beckenham Road
Kent BR3 4TU

Tel: 0871 664 0300 (calls cost 10 pence per minute plus network extras;
lines are open 8.30am to 5.30pm, Monday – Friday)
If calling from overseas please call +44 208 639 3399

email: shareholderenquiries@linkgroup.co.uk
www.linkassetservices.com

PricewaterhouseCoopers LLP – Leeds

KPMG – Leeds

Rollits LLP – Hull

Lloyds Banking Group plc 
The Royal Bank of Scotland plc
HSBC Bank plc
Santander UK plc

Merchant bankers

N M Rothschild & Sons – Leeds

140

Cranswick plc  Annual Report & Accounts 2018

C

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Cranswick plc

74 Helsinki Road, Sutton Fields, Hull, HU7 0YW  
Tel: 01482 372000

www.cranswick.plc.uk