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Cushman & Wakefield

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FY2019 Annual Report · Cushman & Wakefield
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9

AN APPETITE  
FOR GROWTH

Cranswick plc Annual Report & Accounts

Year Ended 31 March 2019

 
 
 
 
 
 
WHAT WE DO

Our purpose is to feed the nation with authentically made, sustainably produced 
food that is created with passion.

Our vertically integrated supply chain model provides our customers with assurance 
over the integrity and traceability of our high quality, UK farm-assured pigs and chickens.

WE FARM

Ownership of our pig breeding and rearing activities, and 
fully integrated chicken operations including feed mills, 
hatchery and broiler farms, gives us full control over our 
supply chain.

OUR SUPPLY CHAIN MODEL

CRANSWICK OWNED 
BRITISH FARMS

WE PRODUCE

We produce a range of high quality, 
predominantly fresh food including 
fresh pork, poultry, convenience  
and gourmet products. Through 
our four primary processing and 

REVENUE BY PRODUCT CATEGORY
% OF GROUP REVENUE

35%

32%

19%

14%

CONTRACTS WITH  
OTHER UK FARMS

CRANSWICK PRIMARY  
PROCESSING

EUROPEAN MEAT 
IMPORTS

OTHER HIGH QUALITY  
INGREDIENTS FROM SUSTAINABLE  
& TRUSTED SUPPLIERS

eleven secondary processing facilities  
we develop innovative, great tasting food 
products to the highest standards of  
food safety whilst prioritising traceability.

REVENUE BY PRODUCT CATEGORY

% OF GROUP REVENUE

35%

32%

19%

14%

  Fresh Pork 

  Convenience†

  Gourmet Products*

  Poultry

†  Cooked Meats, Continental  
Products and Ingredients.
*  Pastry, Sausages and Burgers,  

Bacon and Gammon.

FRESH PORK & CHICKEN
RETAIL & WHOLESALE FRESH PORK & CHICKEN

PORK FURTHER PROCESSING
COOKED MEATS 

SAUSAGES 

BACON

OTHER PRODUCT CATEGORIES
PREMIUM  
COOKED POULTRY 

CONTINENTAL 
PRODUCTS 

PASTRY

WE SUPPLY

We supply the top four UK multiple grocers,  
as well as the premium grocery and growing 
discounter channels. We have a strong presence 
in the ‘food-to-go’ sector and other food service 
outlets, and a growing export business.

REVENUE BY CUSTOMER TYPE
% OF GROUP REVENUE

  UK Retail

  Food Service

  Manufacturing

  Export

73%

8%

12%

7%

RETAIL

CONVENIENCE  
& ONLINE

FOOD SERVICE

FOOD-TO-GO

EXPORT

MANUFACTURING

ABOUT US

CRANSWICK IS  
A LEADING UK  
FOOD PRODUCER  
WITH REVENUE 
APPROACHING  
£1.5 BILLION. 

We produce and supply premium food to UK 
grocery retailers, the food service sector and 
other UK and global food producers.

CONTENTS

STRATEGIC REPORT

CORPORATE GOVERNANCE

FINANCIAL STATEMENTS

1 

2  

4  

6  

8 

10  

12 

16 

Highlights

Chairman’s Statement

Our Operations

Our Business Model

Chief Executive’s Review

Investing in Agriculture

Consumer Trends

Expanding our Poultry Business

18  Our Strategy

22 

24 

Key Performance Indicators

Sustaining our Business

26  Our Stakeholders

38  Operating and Financial Review

42 

Risk Report

47 

48 

Chairman’s Governance Overview

Board of Directors

86 

87 

Statement of Directors’ Responsibilities

Independent Auditors’ Report

50  Governance

92  Group Income Statement

53  Meeting Attendance and Key Activities

56 

57 

Board Committees

Audit Committee Report

63  Nomination Committee Report

93 

94 

96 

98 

Statement of Comprehensive Income

Balance Sheets

Statements of Cash Flow

Statements of Changes in Equity

Remuneration Committee Report

100  Notes to the Accounts

65 

68 

70 

76 

Remuneration at a Glance

Remuneration Policy

Annual Report on Directors’ Remuneration

82  Directors’ Report

SHAREHOLDER INFORMATION

131  Five Year Statement

131  Financial Calendar

132  Shareholder Analysis

133  Advisers

 
HIGHLIGHTS

A PLATFORM FOR  
FUTURE GROWTH

LIKE-FOR-LIKE REVENUE 
£’m*

ADJUSTED PROFIT BEFORE TAX 
£’m*†

ADJUSTED EARNINGS PER SHARE 
p*†

1,440.0 1,437.1

1,245.1

92.4

92.0

75.5

145.0 144.3

120.9

£1,437.1m

£92.0m

144.3p

2017

2018

2019

2017

2018

2019

2017

2018

2019

REVENUE

PROFIT BEFORE TAX

EARNINGS PER SHARE

£1,437.1m

(FY18: £1,464.5m)

£86.5m

(FY18: £88.0m)

135.5p

(FY18: £137.8p)

DIVIDEND PER SHARE 
p

53.7

55.9

44.1

FREE CASH FLOW 
£’m* †

111.7

87.3

72.4

NET FUNDS/(DEBT) 
£’m

20.6

55.9p

£87.3m

6.3

£6.3m

2017

2018

2019

2017

2018

2019

2017

2018

2019

£79m

c10,300

(11.0)

+16%

Record capital expenditure

Size of workforce

Like-for-like Far East export volumes*

*  2018 included 53 weeks of trading. All measures compare 52 weeks in 2019 to 53 weeks in 2018 apart from like-for-like revenue and like-for-like Far East export volumes which exclude the  

53rd week in the prior year.

†  Adjusted and like-for-like references throughout the Report and Accounts refer to non-IFRS measures or Alternative Performance Measures (APMs). Definition and reconciliations of the 

APMs to IFRS measures are provided in Note 31.

Cranswick plc  Annual Report & Accounts 2019

1

Strategic ReportCHAIRMAN’S STATEMENT

CONTINUED  
STRATEGIC PROGRESS

I’m pleased to report that the past year was particularly encouraging considering 
the competitive trading environment. Cranswick showed resilience against the 
changeable economic and political background and is strongly positioned both 
financially and commercially to continue its long-term success.

RESULTS
Revenue at £1.44 billion was in line with the prior 
year after adjusting for the 53rd week.

Adjusted profit before tax came in at £92.0 million 
which, when compared on a like-for-like basis with 
the previous year, indicates further progress in 
what was a challenging trading environment.

Adjusted earnings per share were 144.3 pence 
compared to 145.0 pence previously. On a 
comparable 52-week period, adjusted earnings 
per share were 1.9 per cent ahead.

A record level of investment was made in the  
asset base. The year saw the commissioning  
of the new Continental Foods site at Bury and 
commencement of the construction of the new 
Poultry facility at Eye in Suffolk. Other projects 
were undertaken elsewhere in the business to 
improve efficiency, expand capacity and enhance 
the resources available for product development.

29 CONSECUTIVE YEARS OF GROWTH
DIVIDEND PER SHARE (P)

Cranswick has a significant unsecured banking 
facility and the balance sheet remains in robust 
shape. At the year end, after a year of record 
investment, the Group was in a net funds position 
of £6.3 million.

CORPORATE GOVERNANCE
The Board embraces the UK Corporate Governance 
Code as part of its culture and a statement relating 
to compliance with the Code is included within the 
Corporate Governance Report on page 51.

DIVIDEND
The Board is proposing an increase in the final 
dividend to 40.0 pence per share from 38.6 pence 
previously, an increase of 3.6 per cent. Together 
with the interim dividend of 15.9 pence per share 
this gives a total dividend for the year of 55.9 pence 
per share, an increase of 4.1 per cent on the  
53.7 pence per share paid previously. This is the 
29th consecutive year of dividend growth.

The final dividend, if approved by Shareholders,  
will be paid on 6 September 2019 to Shareholders 
on the register at the close of business on 19 July 
2019. Shares will go ex-dividend on 18 July 2019. 
Shareholders will again have the option to receive 
the dividend by way of scrip issue.

55.9

53.7

44.1

37.5

34.0

32.0

30.0

28.5

27.5

25.0

21.7

19.9

18.1

16.5

14.5

13.2

12.0

10.8

6.8 7.5

8.3

2.8 3.3 3.8 4.0 4.1 4.3 4.6 5.1 5.8

1990

1991

1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

2

Cranswick plc  Annual Report & Accounts 2019

10 YEAR RECORD
Compound annual growth rates  
to 31 March 2019

+9.0%

Revenue

+10.4%

Adjusted earnings per share

+10.2%

Adjusted profit before tax

+9.9%

Dividend per share

SUSTAINABILITY
Sustainability features highly on the Cranswick 
agenda and is focused under the theme of 
‘Second Nature’. This seeks to address key issues 
across the life cycle of the Company’s products  
by integrating sustainability as second nature.  
This involves major environmental and community 
pledges including Courtauld 2025, Champions 
12.3 and the UK Plastic Pact. The Company 
recognises that a balanced and committed 
approach to all aspects of sustainability will  
benefit each of its stakeholders and strengthen  
its business position and credentials and thus 
facilitate growth and development.

CULTURE
Cranswick’s activities are decentralised across 
product categories within the food sector and 
supported through collaboration in key areas. The 
human resource function is particularly important 
within this format and is a key element of the 
overall strategic plan.

All colleagues are viewed as critical stakeholders. 
There is commitment to implementing a  
training and development plan that delivers 
workforce capabilities, skills and competencies 
through apprenticeship schemes, development 
programmes and training courses. The number  
of internal promotions to meet the needs of the 
growing business proves its value.

The Board is committed to this and recognises 
that the Company’s continued success would  
not be possible without talented and motivated 
management teams supported by skilled and 
enthusiastic colleagues at each site. On behalf  
of the Board I thank all our colleagues for their 
commitment and contribution.

OUTLOOK
The past year has seen the business make further 
strategic and commercial progress which has 
strengthened the base from which to deliver the 
ongoing plans of the Group.

Over the longer term, success has been achieved 
despite occasional periods of more intense 
commercial challenges. The new financial year  
is expected to be such a period as outlined in the 
announcement released on 7 February 2019.  
This highlighted that the Group’s operating  
margin is likely to decline, reflecting the potentially 
challenging commercial landscape, together with 
start-up and commissioning costs associated  
with the new Eye Facility, only partly offset by 
management actions.

Trading since then has been as anticipated and the 
Board’s expectations for the Group’s performance 
in the new financial year remain unchanged.

Notwithstanding these short-term challenges,  
the new Eye and existing added value, poultry 
facilities and the Group’s broadening customer 
base, provide a solid platform to further develop 
the poultry business and drive future growth  
in this attractive and expanding protein category.

Longer term, the Group is well positioned to 
continue its successful record of development.

Martin Davey
Chairman

21 May 2019

Cranswick plc  Annual Report & Accounts 2019

3

Strategic ReportOUR OPERATIONS

A DIVERSIFIED  
BUSINESS

Cranswick was started by a group of farmers in the early 1970s  
and since then we have grown organically and through targeted 
acquisitions to be a leading and innovative British supplier of  
premium, fresh and value added food products.

We are a diversified business with fully integrated supply chains  
for pork and poultry, and a strong export business. 

MARKET-LEADING POSITION
WE PROCESS 33% OF UK PIGS

STRONG GROWTH POTENTIAL
WE PROCESS 2% OF UK CHICKENS 

33%

2%

15  BALLYMENA

  MALTON
  HULL
  SHERBURN
  BURY
  MANCHESTER
  BARNSLEY

  NORFOLK
  EYE
  SUFFOLK 
14  MILTON KEYNES

LOCATION OF PRODUCTION FACILITIES

Gourmet Pastry

Fresh Pork

Cooked Meats

Gourmet Sausages and Burgers

Premium Cooked Poultry

Traditional Bacon and Gammon

Continental Products

Cooked Meats

Fresh Pork and Sausages

Feed Milling

Fresh Chicken

Cooked Meats

Fresh Pork

New poultry facility at Eye

Agriculture

For further details on our new poultry facility 
see page 17 

4

Cranswick plc  Annual Report & Accounts 2019

 
 
 
 
 
OUR PRODUCT RANGE
We produce a range of high quality, fresh food 
including Fresh Pork, Poultry, Convenience and 
Gourmet Products.

OUR RESOURCES
People
It’s our people who make Cranswick successful.  
We have stable, experienced and talented 
operational management teams supported  
by a highly skilled workforce.

c10,300

Size of our workforce

World-class manufacturing facilities
Our production facilities are some of  
the best invested and most efficient in  
the UK food sector, 

15

Number of our production  
facilities in the UK

Natural resources 
Our significant investment in our farming 
operations expands our pig herd and chicken flock 
and supports the future growth of the business.

Increase in size of pig herd

+28%
+9%

Increase in size of chicken flock

Cranswick plc  Annual Report & Accounts 2019

5

Strategic ReportOUR BUSINESS MODEL

AUTHENTICALLY MADE, 
SUSTAINABLY PRODUCED, 
CREATED WITH PASSION

Our guiding principles:

Our strategic pillars:

QUALITY

HIGH QUALITY PRODUCTS

We are passionate about making great tasting 
food and we want to be recognised for quality. 
Our aim is to keep the heritage and integrity  
of our food by using authentic, artisan methods 
wherever possible to create premium  
quality products.

VALUE

We recognise the importance of investing in 
our agricultural operations and in our operating 
facilities so we can continue to offer innovative, 
high quality, great value food to our customers 
from some of the most efficient food 
production facilities in the UK.

INNOVATION

We have dedicated teams researching 
consumer trends and food innovation 
opportunities. We are constantly designing tasty 
new recipes and culinary ideas, allowing us to 
deliver creative food concepts that are healthy 
and convenient for today’s modern consumer.

PEOPLE

We know it’s our passionate and dedicated 
workforce who drive our business. We create  
a supportive but entrepreneurial environment 
which aims to give individuals the opportunity 
to thrive and ensures the business  
continues to grow.

6

Cranswick plc  Annual Report & Accounts 2019

•  We are well known for upscaling traditional artisan products to 

create high quality food that sets us apart from our competitors.

•  We continue to focus on premium quality products, innovation, 

technical integrity, food safety and animal welfare.

•  Cranswick began as a group of farmers so our roots are firmly  
in agriculture. Provenance is a priority for us and we create  
great tasting food to the highest food safety standards from 
our vertically integrated processing facilities.

OPERATING EXCELLENCE

•  We produce food from some of the most well-invested facilities 
in the UK. We continually improve our agricultural supply chain 
and invest in our facilities to deliver our strategy. This drives  
a competitive advantage over a generally under invested 
infrastructure in the UK food industry. We own our pig breeding 
and rearing activities, and a fully integrated chicken supply chain 
including feed milling operations, a hatchery and broiler farms.

•  We have a strong reputation in food science and food 

technology. We demonstrate technical excellence through  
our compliance with the highest food standards and our 
excellent external compliance audit scores. We also undergo 
our own cross-site technical audits to share best practice.

SUSTAINABILITY

•  Our vision is to become the most sustainable meat business  

in the world. As an industry leader, we embrace many 
opportunities to make a difference and our business decisions 
are made with a clear focus on our commitment to both 
environmental and social responsibility.

•  Our Second Nature initiative launched projects to deliver 

significant progress against our core sustainability objectives:

 - Reduce our environmental impact from farm-to-fork
 - Drive agricultural innovation
 - Shift from a linear to a circular business model
 - Create a great place to work
 - Positively impact our community and society
 - Act ethically and responsibly
 - Embrace collaboration and radical transparency

Read more about Second Nature on pages 34 and 35 

£320m

9.0%

Invested in our asset base over the last 
8 years

Compound annual growth in revenue 
over 10 years

Our sales growth strategy:

Creates value for our stakeholders:

1  DRIVING THE CORE

•  We have invested a record £79 million across our 
asset base during the year to support long-term 
growth, introduce new capabilities and drive 
further operating efficiency gains. 

•  Around 73 per cent of our revenue is generated 
from our retail customers, primarily through  
their own-label products and particularly in their 
premium and super-premium tiers.

2  EXPANDING OUR OFFER

•  We have diversified our product range and 

customer base in recent years by entering the fast 
growing premium fresh and cooked poultry market. 
Poultry continues to dominate the market as 
consumers consider it to be healthy and versatile 
and this represents a key growth area for us.

•  We are creating tasty meal kits for today’s health 
conscious consumer and we have expanded  
our range of products for the rapidly developing 
‘Ready to Cook’ and convenience market. We 
continue to invest in the popular ‘Slow Cook’  
and ‘Sous Vide’ cooking technologies across  
our Convenience business.

3  SEEKING NEW OPPORTUNITIES

•  We continue to make further progress in 

developing our export trade with like-for-like Far 
East volumes up 16 per cent. China, the world’s 
largest pork producer and consumer, remains our 
most important market, but we have developed 
strong relationships with customers in countries 
such as Japan, Taiwan and Canada. We now supply 
to over 30 countries worldwide.

Read more about our strategy on pages 18 to 21 

OUR  
PEOPLE
Training  
Development  
Mentoring

103

Apprentices

CUSTOMERS  
AND CONSUMERS
Quality 
Provenance 
Choice

857

New product launches

PRODUCERS  
AND SUPPLIERS
Growth 
Traceability 
Compliance

330

Supplier audits in the year

SHAREHOLDERS
Dividend growth 
EPS accreditation 
Value creation

29

Years of dividend growth

COMMUNITIES
Support 
Engagement 
Employment

75%

of our workforce live within  
a 10 mile radius of their 
workplace

SUSTAINABILITY
Longevity 
Awareness 
Commitments

4%

Reduction in plastic packaging

Cranswick plc  Annual Report & Accounts 2019

7

Strategic Report  
CHIEF EXECUTIVE’S REVIEW

A PLATFORM FOR  
FUTURE GROWTH

The last year was one of consolidation following three years  
of very strong growth.

A SOLID PLATFORM FROM WHICH TO BUILD
We continue to focus on the fundamentals which 
we believe set us apart from our competitors and 
which our stakeholders value so highly.

We are also actively supporting EU national 
colleagues to mitigate any effect that Brexit might 
have. Further details on these measures are set  
out later in this report. 

Cranswick is first and foremost a people business 
and our people are our greatest asset. I would  
like to thank my Board colleagues, our Senior 
Management teams and our highly skilled and 
committed colleagues across the business  
for their enthusiasm and support in driving our 
business forward so successfully.

We work closely with our customers to deliver  
great tasting, high quality products to meet 
changing consumer demands. Our proactive 
approach to product development allows us to 
respond quickly to emerging market trends. The 
four key trends which we highlight in this report are: 
healthy eating; premium products; convenience; 
and sustainability. Over the last 12 months we have 
enhanced our capability in each of these areas. 

We also work closely with our producers and 
suppliers to ensure that the raw materials and 
ingredients for our products are ethically sourced 
through tight and transparent supply chains. 
Animal welfare is of paramount importance to us 
and we continue to strengthen our leading position 
in this area. We recently retained our Tier One 
status in the Business Benchmark on Farm Animal 
Welfare for the third consecutive year. We are  
the only meat processor, and one of only five 
companies globally, to be awarded this rating.

We also recognise that our business model needs 
to remain sustainable. We launched Second 
Nature, our group-wide sustainability initiative,  
in February 2018. In a little over a year since launch 
we have already delivered some of our initial goals. 
We are now resetting baselines and recalibrating 
targets which we will use to benchmark our internal 
operations and those of our supply chain partners 
to drive greater clarity and improved accountability.

We continue to manage our business under the 
shadow cast by Brexit. That said, since all our 
production facilities are based in the UK and given 
over 90 per cent of our revenues are generated 
from our home market, we are less exposed than 
many UK business to the economic repercussions 
of the UK leaving the European Union. We are 
though concerned about labour availability and we 
have, over recent months, intensified our efforts 
across a range of measures to address this issue. 
These include: cultivating employee engagement; 
continuing to focus on attracting and retaining 
talent; and continually improving the general 
working environment. 

Adjusted profit before tax at £92.0 million increased 
by 2.0 per cent on revenues which were just 0.2 per 
cent lower after adjusting for the 53rd week in the 
previous year. We delivered this years results 
against a backdrop of highly competitive market 
conditions and ongoing, Brexit related, political and 
economic uncertainty. During the year we invested 
at record levels across our asset base and made 
further strong progress against our strategic 
objectives. We continue to build a platform and lay 
down the pipeline for future growth. 

RECORD CAPITAL INVESTMENT
We spent a record £79 million across our asset 
base. This brings the total investment in our 
infrastructure over the last eight years to £320 
million. We commissioned our new £27 million 
Continental Products facility in Bury, Lancashire at 
the start of the year. Although the commissioning 
process was longer than we initially anticipated,  
we now have a high-quality asset with generous 
capacity headroom which provides a platform for 
expansion in this fast growing sector.

Construction of our new poultry processing facility 
in Eye, Suffolk, is progressing to plan. The exterior 
building work is now nearing completion and the 
interior fit out is underway, with commissioning 
anticipated towards the end of the new financial 
year as previously indicated. In February we 
announced that we had agreed a long-term supply 
agreement with Wm Morrison Supermarkets plc  
to supply fresh poultry from the new facility. 
Investment will be increased to £75 million and  
the project is being fast tracked to facilitate this 
contract. This will though result in all start up and 
commissioning costs of the new plant being 
incurred later this coming financial year. The asset 
will be industry leading and will more than double 
existing capacity. We are also investing heavily in 
our upstream agricultural operations to provide  
a sustainable supply chain. 

We are investing over £10 million in our Hull cooked 
meats facility to accommodate a substantial  
new contract win with one of our leading retail 
customers which is scheduled to start later this 
year. We also continue to invest heavily across our 
broader asset base including our upstream pig and 
poultry farming operations. We will continue to lift 
capacity, improve efficiencies and add capability  
to ensure that we serve our customers from  
high quality, efficient, safe and technically 
compliant facilities. 

8

Cranswick plc  Annual Report & Accounts 2019

 A ROBUST GROWTH PIPELINE
Over the last 12 months we have made  
further progress in delivering our long-term 
growth strategy. 

After strong growth in recent years, revenues from 
our core Fresh Pork, Convenience and Gourmet 
categories declined modestly, although within 
Convenience, sales of continental products grew 
strongly following the new Bury facility coming on 
stream at the beginning of the year. The slowdown 
in our pork related categories partly reflected lower 
UK pig prices, with this downward trend reflected in 
lower selling prices. Retail market conditions also 
remained extremely competitive with some of our 
large retail customers reducing their promotional 
activity including multi-buy offers. Looking ahead 
to the current financial year, new business wins  
and continued focus on developing innovative 
products targeted at the growing premium market 
segment, will be the catalysts for further growth  
in our core pork categories.

Revenue from our poultry category grew strongly 
and now represents 14 per cent of total Group 
revenue. Growth in our cooked poultry business 
reflected new business and new product launches 
which overlaid robust underlying market growth in 
the category. Whilst we delivered strong volume 
growth in our fresh chicken business, underlying 
market conditions were challenging, with higher 
input costs and over supply in the market putting 
pressure on selling prices. Looking ahead, our new 
Eye facility, our deepening relationship with the 
site’s anchor customer and a strong innovation 
pipeline will generate positive momentum in the 
fresh and value added, cooked poultry market. 

Our export business grew strongly, particularly in 
the second half of the year, with sales volumes to 
our strategically important Far Eastern markets 
ahead 16 per cent year on year. Looking ahead 
African Swine Fever (ASF) is set to have a profound 
impact on the global pork market. ASF was first 
reported in the Chinese pig herd last August. It is 
now endemic across the whole country and is 
spreading to neighbouring nations. Over recent 
weeks, the full implications of the outbreak have 
begun to emerge. The Chinese Ministry of 
Agriculture announced an 18 per cent decline in 
pig numbers in February. Estimates now range 
between 10 and 35 per cent, with a 20 per cent 
decline equivalent to annual production in the US. 
Cranswick accounts for over 50 per cent of UK pig 

meat exports to China, which has become a key 
outlet for some products for which there is limited 
demand in our domestic market. We now export  
to over 30 countries and we continue to scour  
the globe in search of new export opportunities. 
Closer to home, ASF remains a threat in Eastern 
Europe and in Belgium and the risk of ASF 
spreading to other countries in Europe remains 
high. The UK industry is on full alert with 
heightened biosecurity protocols in place.

A POSITIVE LONG-TERM OUTLOOK
As we highlighted in our third quarter trading 
update on 7 February, we are facing into some 
short-term headwinds including a potentially 
challenging commercial landscape and start-up 
and commissioning costs associated with the  
new Eye facility.

Despite these challenges, the investment we  
are making at Eye and across the wider business  
is laying firm foundations for the next phase  
of growth and development of the business. 
Chicken, followed by pork, is the fastest growing, 
most competitively priced and environmentally 
sustainable meat protein and so is a strategically 
attractive category on which to focus. These 
strong fundamentals alongside our capability  
to execute will be the catalyst for future growth 
and expansion in this space.

I am confident that continued focus on the 
strengths of our business, which include its 
long-standing customer relationships, breadth 
and quality of products, robust financial position 
and industry leading infrastructure, will support 
the further successful development of Cranswick 
over the longer term.

Adam Couch
Chief Executive

21 May 2019

TAIN 

S
U
S

I

N

V

E

S

T

AN APPETITE 
FOR GROWTH

EXPAN D

Invest

We continue to invest in our production  
facilities and supporting agricultural operations. 
Read more on pages 10 and 11.

Expand

The expansion of our poultry business 
continues and this category represents  
a huge growth opportunity for us.  
Read more on pages 16 and 17.

Sustain

Our sustainability plan supports our  
long-term growth strategy. Read more  
on pages 24 and 25.

Cranswick plc  Annual Report & Accounts 2019

9

Strategic Report 
Invest

45 mins

£7.6m

Invested in farming infrastructure

Average travel time for pigs

10

Cranswick plc  Annual Report & Accounts 2019

INVESTING IN AGRICULTURE 

Our extensive investment in our farming operations 
over the last year supports the further development  
of our processing facilities across the UK. 

Our core focus is the wellbeing of our animals. Over the past year we have 
added state-of-the-art housing and feeding facilities for our outdoor pig  
herd. We have enhanced our breeding accommodation to better control the 
environment, reducing condensation and improving ventilation. We have used 
innovative designs, modern materials and accurate feeding equipment which 
has led to improved herd performance and better feed usage. We have also 
secured a new mill to bring even more of our feed supply in house. 

We aim to minimise stress on our animals, so our new livestock trailers have 
more space and the loading and unloading process is more efficient. 

We have increased the size of our herd and broadened our farming area.  
We acquired new farming units near our Norfolk processing facility for 
£5.4 million that will be developed over the next two years into an industry 
leading pig finishing facility. Animal welfare is a key priority for us and the  
new units ensure we keep our average travel time to under 45 minutes.

A further £2.2 million has been invested in our new joint venture White Rose 
Farms. The joint venture was set up to secure our commercial pig supply  
and improve efficiencies in production.

Across the outdoor breeding farms we have invested in intervention measures 
to ensure soil and water are not able to run off the fields during bad weather.  
The mixed grass and flower buffer strips around the field edges act as a sponge 
for water and silt and in turn provide essential wildlife habitats for insects and 
birds. The soil and nutrients in the water captured by silt traps can then be 
redistributed back to the field.

 “  Cranswick’s continued and steadfast 
commitment to animal welfare 
across its multitude of sites, supply 
chain and general operation is a 
great example of what animal 
welfare standards are achievable  
for producers and suppliers not  
only in the UK, but globally.”

Business Benchmark on Farm Animal Welfare

Cranswick plc  Annual Report & Accounts 2019

11

Strategic ReportCONSUMER TRENDS

As the food industry continues to respond to new 
market trends and changing consumer appetites,  
we are seeing four key drivers that are underpinning 
our business strategy and growth proposition:  
healthy eating, premium products, convenience and 
sustainability. These have become an essential part  
of consumer behaviour and an increasing proportion 
of shoppers consider themselves to be informed on 
healthy food, nutrition and provenance which raises 
their expectations of food quality, flavours and 
formats. Today’s consumer is passionate about food 
but may lack the time and skillset to prepare the foods 
they are used to seeing online or eating out of home. 

Consumer

Trends

We are further expanding our range of products 
that appeal to health conscious shoppers across 
our convenience, recipe-kit and value added lines.

By creating new portion sized packs, we are able 
to reduce food waste in both the retail supply 
chain and in homes. This means consumers get 
to cook different meals every day but without the 
need to buy ingredients in larger pack sizes that 
may lead to food waste. It is also a great way to 
give people a better understanding of portion 
sizes and the amount required to create a meal 
without excess.

85%

of shoppers are trying to eat healthier 
in some way

Source: Category Benchmark Research, IGD, Jun-Sept 2018

1 HEALTHY EATING

Consumers are increasingly basing their food 
choices around healthier, personalised diets and 
lifestyles. One in three grocery items are chosen 
for health reasons, representing an increase of  
£1 billion in annual spend. 

With 85 per cent of shoppers also seeking to 
improve their diet, this opens up a huge opportunity 
for healthy, convenience products designed for this 
food aware generation. As a food manufacturer, 
this gives us the chance to highlight the health 
benefits of our products while introducing new, 
healthier ‘clean eating’ lines. We now offer 
flexitarian sausages for non-meat eaters and  
a range of skinny sausages to meet consumer 
demand. We have reduced salt content and 
developed nitrate-free alternatives for some  
of our meat products.

12

Cranswick plc  Annual Report & Accounts 2019

2 PREMIUM PRODUCTS

The premium category continues to drive strong 
market growth, with premium own-label products 
remaining one of the fastest growing areas in retail. 

As the discount retail and food service sectors 
also seek to expand their premium offerings, this 
will drive further operational efficiencies down  
the supply chain. We are working hard to make  
our premium products as affordable as possible  
to meet consumer demand for quality food at 
great prices. The premium preferences of today’s 
consumers are advancing demand for more 
natural, nutritious and high quality products that 
help people keep pace with busy schedules 
without sacrificing their health goals or curiosity 
for new ingredients, flavours or formats.

We have made, and will continue to make, 
significant investment in our infrastructure to 
enable us to create bespoke products and tailor 
our offering to the consumer requirements in both 
premium and convenience. We are confident this 
will give us the capacity to grow and offer genuine 
innovation in premium products whilst delivering 
further efficiencies.

Find out more in Our Strategy on  
pages 18 to 21 

6%

volume growth of premium cooked  
meats market

Source: Kantar 52 weeks to 24 March 2019

Cranswick plc  Annual Report & Accounts 2019

13

Strategic ReportCONSUMER TRENDS CONTINUED

3 CONVENIENCE 

4 SUSTAINABILITY 

Consumers are not only demanding quick, 
easy, healthy and tasty meal solutions, but  
are increasingly looking for inspiration in their 
shopping baskets. The growth in convenience 
‘scratch cooking’ – traditional artisan-style meals 
and snacks that can be prepared in a short amount 
of time – has led to new product innovations such 
as our meal kits, recipe kits, ‘Sous Vide’ products 
and ‘Slow Cook’ ranges. 

During the year we have seen the demand for 
more sustainable and ethical food products grow 
as consumers come to understand what is 
required to get closer to achieving a truly circular 
food and drink economy. Sustainability efforts  
will include not only improving access to ethically 
sourced products, but ensuring our product 
packaging is easy and intuitive for the consumer  
to recycle. 

As today’s shoppers increasingly look for 
convenience in their busy lives, our offering of 
pre-prepared cooked meat is designed to help 
shoppers and make their lives a little bit easier.  
Our convenient solutions include ‘grab and go’ 
lunchtime products and modern ‘mid-week’  
meal solutions.

Looking ahead, we are developing a new 
generation of prepared meals, sides, and  
sauces that emulate the flavours and formats  
of restaurant meals whilst reducing food waste  
by controlling portion sizes for the consumer.

The out of home sector represents the ultimate  
in convenience and is growing faster than the retail 
sector at over 5 per cent per annum as consumers 
are increasing the number of meals they eat 
outside of the home. We are increasing our market 
share in this sector through investment in our 
poultry businesses, and plan to further develop 
our recipe-kit and ready dish portfolios where we 
have seen strong growth.

Our own research report published in 2018 on the 
rise of consumer activism highlighted the growing 
trend around ‘Radical Transparency’ and as food 
supply chains grow more complex, consumers  
are setting higher expectations for food quality, 
safety and sustainability. The rise in mission-based 
brands entering the market promoting high 
welfare and farm-assured products reflects the 
consumer trend for this greater assurance on  
food provenance. 

We recognise that like nutrition, sustainability has 
become an expectation for consumers and our 
Second Nature sustainability strategy sets out our 
ambitious commitments in this area underpinned 
by our unique integrated supply chain model.  
We continue to invest heavily in this to offer full 
traceability from farm-to-fork, and we insist on high 
standards pertaining to ethics and animal welfare 
across our business and from our suppliers.

This means we can offer high-protein, low impact 
pork and poultry products that demonstrate the 
highest levels of traceability. As the only meat 
manufacturer to receive Tier One ranking in the 
latest Business Benchmark Farm Animal Welfare 
(BBFAW) report, and receive it for the third 
consecutive year, our higher welfare products  
are a key differentiator, both in the UK and  
export markets which we serve. 

17%

increase in sales of our convenient 
marinated pork

70%

of shoppers in meat and poultry say 
ethical production is an important 
driver of product choice

Source: Category Benchmark Research, IGD, Jun-Sept 18.

14

Cranswick plc  Annual Report & Accounts 2019

Cranswick plc  Annual Report & Accounts 2019

15

Strategic ReportExpand

£75m

1.2m

Ongoing investment in our new  
poultry processing facility

Number of birds we will process  
per week; 140 per cent more than 
current capacity

16

Cranswick plc  Annual Report & Accounts 2019

 “ Like-for-like poultry sales grew by 18% year-on-
year and sales growth outperformed the market.  
The poultry market represents a huge growth 
opportunity for us and we have made 
considerable investment in this area.”

Adam Couch, Chief Executive

EXPANDING OUR POULTRY BUSINESS

Our new, purpose built, chicken processing facility in Eye, Suffolk, will more than 
double our existing fresh poultry business by producing up to 1.2 million Red 
Tractor farm-assured birds each week. The facility will be fully commissioned 
before the end of the new financial year.

Marel are supplying the very latest technology and the most advanced 
equipment including robotics, automatic deboning, X-ray bone detection and 
efficient fifth quarter harvesting. Processing line speeds are paramount and we 
will be able to process faster and more efficiently than any of our UK competitors 
whilst still focusing on premium quality.

The facility will have a dedicated marinating area and a ‘Ready to Cook’ production 
space. This allows us to respond to the current market trend of convenience as 
consumers demand quick, healthy and tasty meal solutions.

Sustainability is pivotal in this build and the facility will have full water recycling 
capabilities and energy efficiencies from a Combined Heat and Power (CHP)
plant. The highest animal welfare standards will be incorporated with the most 
advanced and humane technology in live bird handling. The facility is in the heart 
of our chicken rearing operations allowing bird welfare to be optimised as travel 
times are minimised.

We have further invested in our agricultural operations to support the expansion 
of our poultry business. We have placed bales, perches and pecking objects in  
all broiler houses and installed more windows to maintain our industry leading 
welfare status.

We have secured an exciting long-term supply agreement with Wm Morrison 
Supermarkets plc underpinning much of the throughput of the new facility.

Cranswick plc  Annual Report & Accounts 2019

17

Strategic ReportOUR STRATEGY

A STRATEGY FOR  
LONG-TERM GROWTH

Our purpose is to feed the nation with authentically made, sustainably 
produced food that is created with passion. Our aim is to lead sustainability 
across agriculture and food production on a global scale.

Our long-term growth strategy is to consolidate existing market positions, 
enter new markets and channels in our core UK market, and grow our 
international operations and customer base. We do this through:

1 DRIVING  
THE CORE

2 EXPANDING  
OUR OFFER

3 SEEKING NEW 

OPPORTUNITIES

This year has been one of consolidation for the Group, following a number of years of significant capacity expansion  
and volume growth. 

We have made good progress on delivering our strategy this year by strengthening customer relationships and focusing  
on the premium end of the markets in which we operate. Outstanding product quality and customer service levels combined 
with a drive to innovate has underpinned this year’s results. 

We remain committed to vertically integrating our supply chains so we can maximise internal efficiencies and minimise cost, 
whilst demonstrating the highest levels of food quality, traceability and integrity. 

OUR STRATEGIC PILLARS
Our long-term growth strategy is underpinned by three strategic pillars:

HIGH QUALITY  
PRODUCTS
We produce high quality food, safely, in 
technically and legally compliant facilities.

OPERATING  
EXCELLENCE
Continued investment ensures that our 
factories are some of the most efficient  
food production facilities in the UK.

SUSTAINABILITY
We invest heavily to secure our supply chains and 
provide career opportunities to our employees, 
and these investments provide confidence that 
we have a long-term sustainable business.

We measure the success of our strategy against key performance indicators (KPIs) which can be found on pages 22 and 23 

The key risks to our strategy can be found on pages 44 and 45 

18

Cranswick plc  Annual Report & Accounts 2019

DRIVING 
THE CORE

1

OUR STRATEGY
Our core products consist of fresh and value added pork, our 
gourmet category including bacon, sausages, burgers and 
pastry, and convenience foods comprising cooked meats  
and continental products.

Our aim is to grow revenues from our core products by creating 
meaningful, long-lasting relationships with all our customers. 
We establish deeper relationships by having joint objectives  
and the same purpose: to provide great tasting food.

We focus on the premium end of the markets in which we 
operate and are renowned for quality. This reputation alongside 
our exceptional customer service levels has driven a 9 per cent 
compound annual growth rate in revenue over the last 10 years.

Continual investment in our infrastructure underpins our core 
growth strategy and supports the development of sustainable 
long-term contracts with our customers.

PERFORMANCE DURING THE YEAR
We continue to consolidate our existing market positions. Sales 
to some of our key retail customers have grown during the year, 
with retail sales accounting for 73 per cent of Group revenue. 
Retailers have sought to expand their premium offerings and this 
was particularly notable with the discount retailers as they look 
to provide premium products at low prices. We have secured 
additional premium business with discount retailers during the 
year across our Continental Products and Sausage businesses.

The launch of our ‘Best Ever Steak Pie’ with a key premium 
retailer boosted our pastry performance. Read more in our 
Customers and Consumers section on page 27. 

Our Continental Products business has grown substantially 
over recent years. Volumes have risen significantly in the current 
year supported by new business wins and product launches 
across a number of key customers.

We have a dedicated team of people sourcing new, tasty 
continental products from across the globe. We also produce 
British premium charcuterie using traditional artisan methods 
prepared with the finest ingredients. 

The success of our Continental Products business and growth 
of the convenience food market led to the commissioning of our 
new facility in Bury in the summer. The facility enables us to drive 
further internal efficiencies whilst competing on cost and quality 
through increased capacity for product slicing and packing. The 
facility provides plenty of space for future growth.

Investment in the year, whilst focused on our poultry processing 
facility in Eye, Suffolk, extended across all our production 
facilities as we aim to keep our infrastructure world-class.  
We have now spent over £320 million over the last eight years  
to ensure we can meet our growth aspirations. For further 
information on category performance and the projects we 
delivered in the year see the Operating and Financial Review on 
pages 38 to 40.

Sales of fresh pork products fell reflecting lower wholesale and 
export demand in the first half of the year. This was partially 
offset by an increase in retail volumes as the 2018 summer 
heatwave led to stronger than expected sales of our great 
tasting barbecue ranges and value added products. Sales  
of sausages also benefitted from the seasonal uplift.

Our food service and wholesale customers account for 20 per 
cent of group revenue. During the year, ‘Out of Home’ sales 
grew at 5 per cent and we expanded our portfolio and widened 
our customer base across hospitality, catering and business- 
to-business markets. Food service sales grew as we identified 
opportunities to cross-sell our product ranges. We won an 
exclusive long-term supply contract with one of our largest  
food service customers. 

Our pastry products saw strong growth in the forecourt market, 
reinforcing our food service proposition.

FUTURE OPPORTUNITIES
Going forward, we will explore further growth opportunities by 
leveraging our strong customer relationships, gaining market 
share in existing tiers, expanding into adjacent tiers in our 
existing category portfolios and investing in our facilities.
At the end of the financial year we won additional contracts to 
supply cooked meats to two of our key retail customers which 
provides the opportunity for future growth for our cooked 
meats business.

Our focus will very much remain on developing innovative 
products that support our core offering. This will give us the 
ability to deliver premium products relevant to the rapidly 
changing markets in which we operate. 

Cranswick plc  Annual Report & Accounts 2019

19

Strategic ReportOUR STRATEGY CONTINUED

EXPANDING  
OUR OFFER

2

OUR STRATEGY
During the past three years we have expanded our product 
range and customer base by entering the fast growing premium 
fresh and cooked poultry market. The poultry market is a huge 
growth opportunity for us as we look to develop new products 
and channels in this area. As with our core pork products, we 
have a fully vertically integrated poultry supply chain to offer  
an important point of difference to our customers. 

As part of our long-term growth strategy, our intention is to 
continue to expand our product range. We have dedicated 
teams who research consumer and market trends and develop 
food innovation opportunities. 

PERFORMANCE DURING THE YEAR 
Our fastest growing areas are poultry and convenient meal 
solutions – two trends with strategic overlap that we can use  
to our advantage. Consumers are demanding healthier and 
more convenient meals, which is driving sustained growth  
in the poultry market with chicken taking an increasing share  
of the protein segment.

On a like-for-like basis poultry sales for the Group increased  
by 18 per cent. Much of this growth stemmed from our cooked 
poultry products, through new ‘Ready to Eat’ retail launches 
with two of our largest customers, capitalising on the trend  
for convenience. 

Convenient meal solutions remain a key growth area for us.  
We have expanded our ‘Slow Cook’ and ‘Ready to Cook’  
ranges with value added products such as curry kits. This has 
been supported with investment in our ‘Sous Vide’ cooking 
technology across the business. 

We continue to develop innovative products that are 
differentiated, unique and iconic. This year we launched  
857 new products, with 7 per cent of Group revenue being 
derived from new product development.

FUTURE OPPORTUNITIES
In both chicken and pork, we are expanding our convenience 
range with value added products whilst investing in slow  
cook technologies to deliver a more authentic taste and  
flavour experience.

It is essential that we continue to invest in our asset base  
and ensure our infrastructure remains industry leading. The 
poultry market represents a huge growth area for us and we 
have invested heavily in this area to take advantage of this 
opportunity and support our long-term growth strategy.

Our £75 million poultry primary processing facility in Suffolk, set 
to come on stream before the end of the new financial year, will 
more than double our existing poultry capacity allowing us to 
offer more fresh chicken to retail customers. We have secured 
an exciting long-term supply agreement with Wm Morrison 
Supermarkets plc underpinning much of the throughput and 
supporting our growth strategy. For more information on our 
investment in poultry see pages 16 and 17.

Looking forward, we will continue to focus on the fast growing 
’Ready to Eat‘ and value added chicken segments. Chicken is 
increasingly seen as a versatile protein that is also competitively 
priced, and we intend to expand our range of chicken burgers 
and sausages. We are also developing recipe kits such as stir-fry 
meals to complement our poultry offer.

7%

Percentage of total revenue from  
new products

18%

Growth in poultry sales

20

Cranswick plc  Annual Report & Accounts 2019

SEEKING NEW 
OPPORTUNITIES

3

OUR STRATEGY
We want to maximise the value of our meat cuts and reduce 
waste. International markets represent an opportunity to sell 
fifth quarter products that would not generally be consumed 
locally and would otherwise be wasted. This aligns with our 
strategic pillar of sustainability.

Over and above the fifth quarter products we export, we  
are also seeing increasing overseas demand for our higher 
welfare, premium products. Our long-term growth strategy 
incorporates this trend as we aim to further develop our 
relationships with our international customers in order to 
expand our offering in these markets.

PERFORMANCE DURING THE YEAR
Our export sales increased compared to prior year and we 
continue to make strategic progress by expanding our presence 
in international markets and adding more value to the products 
we sell. Our non-EU export sales grew 12.8 per cent and we now 
export to over 30 countries around the world.

As the world’s largest pork producer and consumer, China 
remains our largest and most important export market. 
Although Chinese prices were down at the start of the year,  
they have since rebounded and are likely to remain strong for 
the foreseeable future as China recovers from an outbreak of 
African Swine Fever, which has impacted domestic supply. 

China remains a buoyant market for our fifth quarter products, 
but we are also seeing increased demand for outdoor bred, 
higher welfare products. This is reflective of changing consumer 
attitudes and diets, as well as a growing middle class. We expect 
this trend to continue, and are well placed to capitalise upon it  
as we continue to prioritise the wellbeing of our animals. Read 
more in our Producers and Suppliers section on page 29. 

Outside of China, we have identified key growth opportunities in 
Japan, Canada and the US, and are building strong relationships 
with customers in these markets. We are experiencing growing 
demand for outdoor bred pork in to Japan where we have 
established a new distribution channel for our high quality  
meat cuts and sales of our premium pork shoulder have been 
very strong.

In Canada we are looking to increase supply of our loin ribs  
and are exploring opportunities to establish a stronger base  
in North America for the supply of our dry cured bacon into key 
retail channels. 

FUTURE OPPORTUNITIES
We continue to develop products with which to access both 
new and existing export markets. In addition, continued 
investment at our primary processing facilities provides 
increased capacity which not only adds scale to our UK pork 
business, but also provides more product for our international 
export trade. 

>50

Product lines to the Far East

+16%

Like-for-like Far East export  
volume growth

Cranswick plc  Annual Report & Accounts 2019

21

Strategic ReportKEY PERFORMANCE INDICATORS

MEASURING  
OUR SUCCESS

We measure the success of our strategy using  
the following key performance indicators.

1 DRIVING  
THE CORE

2 EXPANDING  
OUR OFFER

3 SEEKING NEW 

OPPORTUNITIES

LIKE-FOR-LIKE REVENUE GROWTH
(%)

SALES FROM NEW PRODUCTS
(%)

NON-EU EXPORT SALES GROWTH
(%)

12.7

12.7

11.5

7.2

7.0

37.5

2017

2018

-0.2
2019

-0.2%

+7.0%

12.8

2.4

+12.8%

2017

2018

2019

2017

2018

2019

Revenue was in line with the prior year as higher 
year-on-year volumes in the first half of the year were 
offset by lower volumes in the second half. Strong 
growth in Poultry and Continental Products was 
countered by lower sales of other, pork related products. 

Our commitment to innovation is ongoing and we 
continue to design new products to deliver creative food 
concepts to our customers. Sales from new products 
during their first six months following launch account  
for £103 million of revenue in the current year. 

Non-EU export sales, including sales made to non-EU 
markets through UK-based meat trading agents, have 
shown strong growth in the year. The approval received 
at the end of the last financial year to export product 
from our Ballymena facility to China has underpinned 
much of the non-EU export sales growth. The continued 
spread of African Swine Fever through China has further 
increased non-EU export sales. 

NUMBER OF BRC GRADE As

NUMBER OF SUPPLIER AUDITS

15

14

13

330

230

227

COMPLAINTS PER MILLION UNITS 
SOLD

19

18

20

14

330

20

2017

2018

2019

2017

2018

2019

2017

2018

2019

The number of Grade A ratings awarded by the British 
Retail Consortium (BRC) against Global Standards for 
Food Safety increased reflecting our commitment to 
excellence as our Crown Chicken site moved from  
a B* to an A* rating during the year. Of our 15 production 
facilities, 14 received Grade As.

Our Group Technical Services team carry out audits  
of our suppliers in order to assure the safety, traceability, 
quality and provenance of the raw materials we use.  
The increase in the number of supply chain audits we 
undertook shows the significant ongoing effort to 
improve the quality of the products we make.

Our long-term commitment to making premium quality 
products means the number of customer complaints 
per million units sold remains very low. The increase in 
the year related to specific products and remedial action 
was promptly taken.

22

Cranswick plc  Annual Report & Accounts 2019

STRATEGIC PILLARS

HIGH QUALITY 
PRODUCTS

OPERATING 
EXCELLENCE

SUSTAINABILITY

ADJUSTED OPERATING MARGIN 
(%)

FREE CASH FLOW
(£’m)

RETURN ON CAPITAL EMPLOYED* 
(%)

6.1

6.3

6.4

111.7

87.3

72.4

20.3

19.0

18.2

6.4%

£87.3m

18.2%

2017

2018

2019

2017

2018

2019

2017

2018

2019

Adjusted operating margin increased to 6.4 per cent 
reflecting a change in category mix with an increase in 
sales of poultry products. Our continued investment  
in our production facilities has also driven margin 
improvement with operational efficiencies achieved 
from capital expenditure in prior years.

The reduction in free cash flow was largely driven by 
changes in working capital; inventory increased towards 
the end of the year as we made Group-wide preparations 
for Brexit. Biological assets also increased as we invested 
further in our agricultural operations and expanded our 
pig herd and chicken flock.

We continue to invest in our asset base in order to ensure 
our production facilities are industry leading. Return on 
capital employed reduced reflecting the investment 
made in our new poultry processing facility in Eye, Suffolk, 
which will see returns once commissioned at the end of 
the current financial year.

*   Adjusted operating profit divided by the sum of average 

opening and closing net assets, net debt/(funds), pension 
liability and deferred tax.

RELATIVE CARBON FOOTPRINT – 
TONNES OF CO2e PER TONNE SALES

0.202

0.174

0.114

WASTE TO LANDFILL – TONNES

RIDDOR ACCIDENTS PER 100 
EMPLOYEES

222

173

0.98

0.63

0.67

0.114

0

0

0.67

2017

2018

2019

2017

2018

2019

2017

2018

2019

Our relative carbon footprint continued to decrease 
reflecting our commitment to our Second Nature 
pledges as we aim to minimise our impact on the 
environment. Our switch to ammonia refrigeration  
has significantly reduced our tonnes of CO2e, as has  
our investment in Combined Heat & Power systems. 
Read more on page 36.

We have achieved our target of Zero Landfill status 
across our sites a year ahead of schedule. We continued 
to challenge our more rural locations to convert waste to 
energy and recycle any waste in order to minimise our 
impact on the environment.

The accident rate reportable to the Health & Safety 
Executive fell compared to the prior year following  
the implementation of a new and enhanced five year 
Health & Safety strategy. New levels of transparency  
and increased reporting have led to significant 
improvements during the year.

Cranswick plc  Annual Report & Accounts 2019

23

Strategic ReportSustain

688

Tonnes of plastic removed

26%

Reduction in food waste  
at Milton Keynes site

24

Cranswick plc  Annual Report & Accounts 2019

DELIVERING CHAMPIONS 12.3 

This year our Milton Keynes factory became our 
flagship Champions 12.3 site by working towards 
achieving zero edible food waste status to deliver 
against the Group commitment to a 50 per cent 
reduction by 2030.

To date, the site has achieved week on week improvements and has seen a  
26 per cent reduction in food waste so is on track to achieve the 2030 target well 
ahead of schedule. The site also now ensures 100 per cent of surplus product is 
redistributed to local community groups in need via their partnership with Plan 
Zheroes, an online redistribution platform. The impressive scale of results that 
the Milton Keynes team has delivered has provided the impetus for Second 
Nature and sets a new manufacturing standard in food waste prevention.

We began by mapping where and how food waste was occurring with a root 
cause analysis at key production points. This enabled us to undertake swift 
remedial action targeting behavioural change at our Milton Keynes site, but we 
soon realised a more integrated approach was needed to replicate this success 
across the business. This has led to the development of Waste Warriors – our 
new Group-wide employee engagement programme to prioritise food waste 
prevention that will be rolled out in 2019.

Our Waste Warriors team at Milton Keynes is made up of volunteers who 
passionately believe in the vision of Second Nature and will pilot new solutions 
using technology, behavioural change techniques and strategic partnerships. 
Employees will be taught best practice skills in processing and manufacturing. 
They will identify new redistribution opportunities within the community, 
participate in interactive monthly workshops and enrol in e-learning to become 
CPD-certified for food waste minimisation. Through our Waste Warrior 
programme, employees are given opportunities to make an even bigger 
difference in tackling food waste, both inside and outside of the business. 

We believe we are the first food manufacturer to take such an integrated 
approach that is powered by employee engagement. It is our ambition to not 
only become a zero edible food waste business by 2030, but to help alleviate 
food poverty in the communities we serve.

 “ We are excited to lead the way on Champions 
12.3 and really act on our food waste and deliver 
amazing results. Getting our employees involved 
from the start is really helping to drive change 
within our business.
Champions 12.3 presents us with a HUGE 
opportunity; it’s a chance for us to not only 
improve the financial performance of the 
business and our reputation within the industry,  
but most importantly it gives us the opportunity 
to make a difference.”

Sam Pearl, Site Director, Milton Keynes

Cranswick plc  Annual Report & Accounts 2019

25

Strategic ReportOUR STAKEHOLDERS

WORKING WITH  
OUR STAKEHOLDERS

Our long-term growth and success are dependent on how we engage with our 
stakeholders. We value regular interaction with them to ensure we can consider their views 
and interests when making decisions. We continuously explore how to make our strategic 
decision-making process more inclusive in order to involve our key stakeholders.

Over the following pages we explore how we engage with our key stakeholders.

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Cranswick plc  Annual Report & Accounts 2019

 
 
 
 
 
 
 
Customers  
  & Consumers

We aim to create meaningful, long-lasting relationships with all our 
customers. By engaging face-to-face with customers and attending 
industry conferences we can work collaboratively and develop 
products that meet our consumers’ needs.

We have reduced salt content in our gammon 
steaks and joints by switching to a sweet curing 
process, and developed nitrate-free bacon 
alternatives. We are also producing flexitarian  
and skinny sausages for a major retail customer. 

We continue to review potential areas where quality 
improvements can be made, from the breed and 
genetics of our pigs through our feed and farming 
methods to new production processes. 

PRODUCT SAFETY & ASSURANCE
We have increased the number of supply chain 
audits carried out by our technical teams to assure 
the safety, traceability, quality and provenance of 
our raw materials. More detail on our technical 
compliance and auditing process can be found 
under our Producers & Suppliers section on  
page 28. 

In recent months the food industry has come under 
increasing scrutiny over labelling and allergens.  
We ensure lines are tested after cleaning to make 
sure they are free from other allergens. We are also 
externally audited on our gluten-free products.

Food safety is an area where we expect to see 
more stringent compliance in the coming years. 
We are already putting measures in place to 
mitigate food safety risks. This includes installing 
security systems in our primary processing 
facilities that go beyond current legislation or 
industry standards, and working more closely  
with our suppliers to educate them on risks 
surrounding food safety.

Around 73 per cent of our revenue is generated 
from our retail customers, primarily through  
their own-label products in premium and 
super-premium tiers. We have a broad retail 
customer base, selling products into each of  
the top four UK multiple grocers as well as the 
premium grocery and discounter channels.

We are strengthening and consolidating our 
presence in the food-to-go sector, which is a fast 
developing market. Food service continues to be  
a growth sector with many of our products listed 
by UK hotel, pub and other food service outlet 
chains. We also have a growing export business, 
particularly in the Far East.

PRODUCT QUALITY & INNOVATION
Our responsible and innovative approach to food 
production means we continue to deliver great 
tasting, high quality products whilst pioneering 
new categories and concepts – especially in the 
premium grocery channel – to meet changing 
consumer demands.

Over the past year we have worked closely with our 
customers to improve the taste, texture, flavour 
and appearance for many of our meat products. 
We have discovered a process to maintain the pink 
colour of medium rare beef joints once sliced and 
packed, with no compromise in food safety or shelf 
life. We have also developed an artisan-style steak 
pie for a premium retailer which has enjoyed 
tremendous success,.

Our proactive approach to product development 
means we can respond swiftly to market trends  
as they emerge. Read more in the Consumer 
Trends section on pages 12 to 15. We strongly 
advocate the nutritional benefits of eating meat  
as part of a balanced diet, but recognise there  
is growing concern around the use of additives in 
processed meat. We are working to improve the 
health credentials of our pork in response to this. 

OUR BEST EVER STEAK PIE
We were responsible for making the ‘Best Ever 
Steak Pie’, which became Marks and Spencer’s 
best-selling new product launch ever. It 
features beef skirt, hand butchered and 
griddled, in a gravy made from roasting pan 
juices, before being encased in all butter pastry. 
The hard-working team had to go into 24-hour 
production lock down to meet demand 
following a viral social media campaign for  
the pie which was shared 400,000 times.

THE NEW ACTIVISM AGENDA
Our ‘Food for Thought: the Rise of Radical 
Transparency’ report, which we published  
last year, highlighted a growing need for food 
companies to engage in better disclosure 
when it comes to showcasing how food is 
produced. This involves lifting traditional veils 
of secrecy to expose ‘behind the scenes’ 
real-time processes in farms and factories. 
We are proud of the quality of our farming  
and factory facilities and believe in being 
transparent in everything we do. 

Cranswick plc  Annual Report & Accounts 2019

27

Strategic ReportOUR STAKEHOLDERS CONTINUED

Producers &

Suppliers

We are passionate about helping people understand where their food 
comes from and how it is produced. We work closely with suppliers 
who share our beliefs in order to work towards a common goal and 
improve transparency. 

RESPONSIBLE SOURCING 
As demand for meat provenance grows, our 
industry is entering a new era of transparency  
and we are at the forefront of driving this agenda.

We are committed to raw material integrity and 
traceability – this includes the meat, ingredients 
and packaging we use in the manufacture of our 
products. We approve and control 752 raw 
material suppliers, and 6,073 products and 
associated specifications through our Group 
Technical Services (GTS) division. Suppliers are 
approved through audits carried out by our GTS 
team or through independent third party audits 
such as the BRC Global Standard for Food Safety.

SUPPLIER PERFORMANCE
We monitor supplier performance through Foods 
Connected, our supplier management system. 
Vulnerability risk assessments are undertaken  
for every supplier and ingredient. All of our 
suppliers are now fully compliant with our Foods 
Connected requirements, up from 92 per cent  
in the previous year. 

The GTS team are constantly refining these 
requirements and any non-conformance will  
be raised with suppliers at intake. New risk 
assessments are also being developed for 
allergens, gluten-free and speciation. We have 
achieved recognition for our open book auditing 
approach in conjunction with Foods Connected 
and Tesco.

During the past 12 months, 330 supply chain audits 
were carried out to assure the safety, traceability, 
quality and provenance of the raw materials we use. 
Currently 99 per cent of our 524 direct suppliers 
and 88 per cent of our 752 total suppliers are on 
Sedex, enabling us to drive ethical standards within 
our supply chain. We also undertake our own 
ethical verification audits. Our expectations of our 
suppliers are laid out in our Technical Conditions  
of Supply and can be found at  
www.cranswick.plc.uk.

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Cranswick plc  Annual Report & Accounts 2019

Increasingly we are using interactive data 
visualisation to map our supply chain and gather 
more granular data and intelligence through 
software tools like PowerBI. This information is 
shared across our technical teams and helps us 
communicate more transparently to customers 
and other stakeholders. 

THE RISE OF RADICAL TRANSPARENCY
Consumer trust in the food industry remains 
fragile. We believe companies must respond 
to this by increasing clarity so the provenance 
of products can be easily understood and 
accessed by everyone – an approach we call 
Radical Transparency. 

Last year we published a report calling on  
the industry to strengthen its transparency 
efforts. Part of the solution lies in using  
smart technology and data to improve 
disclosure and verification, and we are working 
with various partners on specific projects.  
These include: 
•  The EU-China-Safe’s international ‘track 
and trace’ food safety project. This will 
deliver a shared vision for improving food 
safety and combating food fraud in the  
two trading blocks.

•  A pork electronic tagging pilot with the 

Agriculture & Horticulture Development 
Board. We have completed successful 
trials using electronic ear tags on our pigs 
and DNA profiling to give us the capability 
to trace our pork products back to the 
individual farm and pig. 

•  The Food Standards Agency Blockchain 
project. This is gathering pathology data 
from primary processing facilities to 
ensure compliance in the food sector.

Where possible, we look to mitigate emerging risks 
like food fraud and are working with Fera Science on 
an Early Warning System to detect this. We regularly 
communicate with key ingredient suppliers to 
better understand how they manage such risk.

SITE COMPLIANCE 
During the past year, a total of 1,114 audits were 
carried out across the Group. These comprised 
GTS, third party and customer audits. Of these,  
no red rated third party or customer audits were 
recorded reflecting the strong compliance culture 
we have built.

This February Issue 8 of the BRC Global Standard 
for Food Safety came into effect, making food 
safety and quality culture a compulsory 
requirement for certified sites. Our Group 
Technical Compliance Controller sits on the BRC 
working group and was closely involved with its 
development. In preparation for the new standard, 
the GTS team have been conducting internal 
audits against Issue 8. 

14 production facilities were audited against Issue 
7 of the BRC Global Standard for Food Safety 
during the year. Six of our sites achieved the 
highest AA* rating. Three sites were awarded A*  
and three sites achieved AA ratings. Our Crown 
Chicken site moved from B* to A* status.

The GTS team continue to invest in upskilling staff 
across our sites, and a Group Compliance Trainer 
has been appointed to coordinate this activity. 
This will ensure we maintain the highest standards 
of site compliance reporting and analysis. 

14

Number of BRC grade ‘A‘ ratings 
during the year

330

Number of supplier audits  
during the year

ANIMAL WELFARE
Animal welfare is intrinsic to meat integrity,  
and we take our responsibilities in this area very 
seriously. We aim to increase meat sourced 
through our own farms, enabling us to have a 
greater level of oversight over the wellbeing of  
our animals. We have received global recognition 
for our leadership on animal welfare issues.

Many of the pigs supplied to us are reared to the 
higher welfare standards associated with outdoor 
breeding or rearing production methods.
Approximately 30 per cent of pigs processed by 
our Hull primary processing facility and 70 per cent 
at our Norfolk facility are reared to the exacting 
requirements of the RSPCA Freedom Foods 
welfare standard. The balance of pigs processed 
are reared indoors in compliance with Red Tractor/
BMPA Quality Assured Pork welfare standards. All 
of our chickens are reared indoors in compliance 
with Red Tractor welfare standards. We are 
working with these assurance schemes to 
improve welfare outcomes further through 
representation on steering group committees.

All of our poultry sheds have perches and windows 
to allow in natural light. LED blue lighting has been 
installed as standard in both our poultry sheds  
and pig lairages to reduce stress levels. Dietary 
supplements are given to our animals to improve 
nutrition and we emphasise the importance of 
farm hygiene such as water cleanliness at all our 
sites to optimise livestock health and well being.

Chain Manager to lead on this. Suppliers are 
benchmarked and graded through our Welfare 
Code of Practice enabling us to monitor and  
track performance.

We are involved in industry leading trials with 
retailers and universities to help drive wider 
transformative change in commercial farming 
welfare practice. These include improving the 
wellbeing of newly hatched chicks, more space for 
sows while breeding and more humane processing 
for chickens. We are also developing industry best 
practice guidance on the use of antibiotics.

During the past year, our Hull and Norfolk primary 
processing sites collectively processed an average 
of 45,300 pigs per week. Our Ballymena site has 
processed 10,500 pigs per week, a 31 per cent 
increase since acquisition. Our sites are 
strategically placed in three of the UK’s largest pig 
breeding and rearing regions. This ensures that 
animal transportation times from farm to 
processing facility are minimised with resulting 
welfare and food mile reduction benefits.

LEADING THE WAY ON WELFARE
We are the only Business Benchmark on  
Farm Animal Welfare (BBFAW) Tier One 
recognised meat processor, just one of five 
companies worldwide to have achieved this 
rating. We are extremely proud to have 
received this accolade for the third year 
running. More information can be found at: 
www.bbfaw.com

We take biosecurity seriously in order to minimise 
the introduction of any infection to our livestock. 
High hygiene standards are in place and we remain 
alert for any outbreaks that could threaten our pig 
herd or chicken flock.

Our agricultural team is also working with pig 
producer groups to improve welfare standards 
where we don’t have direct control, such as key 
charcuterie suppliers. Our Continental Foods 
business has employed an Agriculture Supply  

Last year our Weybread poultry site processed an 
average of 500,000 birds per week. All our broiler 
farms are within 25 miles of the processing facility. 
Our livestock transportation distances from farms 
to processing sites are shown in the map below.

PRESTON, NEAR HULL
35% within 25 miles
55% within 40 miles
66% within 50 miles
73% within 60 miles

NORFOLK
46% within 25 miles
86% within 40 miles
90% within 50 miles
95% within 60 miles

BALLYMENA
19% within 25 miles
43% within 40 miles
51% within 50 miles
76% within 60 miles

WEYBREAD
100% within 25 miles

ACTING ON ANTIBIOTICS 
Our Wayland Farms division is leading in 
reducing antibiotic usage in our herds by 
adopting a range of alternative management 
and health control strategies. Last year  
we won an Antibiotic Guardian Award in 
recognition of this work.

Wayland’s rearing strategy means pigs are only 
mixed at weaning, significantly boosting their 
health and productivity. Dedicated nurseries 
are used to rear piglets to help stabilise their 
health and build immunity, resulting in lower 
mortality rates. 

During the year our antibiotic usage increased 
slightly as a result of the unusually hot weather 
experienced in summer 2018. However, overall 
our pig farms are still over 20 per cent below 
the pig industry antibiotic usage target set  
for 2020 by Responsible Use of Medicines  
in Agriculture.

Our long-term objective is to reduce and avoid 
antibiotics for prophylactic use across our 
supply base. 

Cranswick plc  Annual Report & Accounts 2019

29

Strategic ReportOUR STAKEHOLDERS CONTINUED

Our people

We know it’s our people who make Cranswick successful. We strive  
to ensure there is frequent two way interaction with our workforce 
through both formal work councils or union membership and  
informal communications.

We have a workforce of over 10,300 staff across 
our business and recognise the value in inspiring 
and developing a multi-skilled, motivated workforce 
who can bring our values to life.

Our human resources strategy underpins our 
vision and purpose – it is embedded in our 
sustainability programme Second Nature and our 
overall strategic plan. It aims to attract and retain 
talented individuals by not only equipping them with 
the skills to deliver our long-term business goals, 
but by giving them opportunities to thrive.

It is important our employees feel valued as  
they are critical stakeholders in our business. 
We encourage staff to express their views via 
works councils or through union membership and 
each employee also has the opportunity to voice 
opinions at every site via internal committees. 

But we strive to go beyond this. We want to give 
our people a greater voice and are exploring how 
to make our strategic decision-making process 
more inclusive with initiatives like our Waste 
Warriors programme which was voted for by  
our staff. Read more on page 25.

EMPLOYEE ENGAGEMENT 
Each year we undertake a Group-wide staff survey 
and the latest survey in February 2018 achieved  
an 83 per cent response rate. The surveys lead to 
extensive employee engagement drives across the 
business. We installed new communication tools 
such as ‘You Said We Did’ boards at each of our 
sites to convey and coordinate our engagement 
activities, at both a central and local level. The 
boards are specific to each site and have resulted 
in deeper, more relevant levels of engagement.

We have introduced a new intranet site and a staff 
newsletter, Flavour, with monthly incentives and 
prizes, published in multiple languages to reflect 
the diversity of our workforce. We are continuously 
building on our staff engagement efforts and  
we are finalising plans for a rewards and benefits 
package, which will be rolled out later this year and 
will reflect our commitment to flexible benefits 
which give our employees what they want.

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Cranswick plc  Annual Report & Accounts 2019

ATTRACTING AND RETAINING TALENT 
It is our aim to become a destination employer. 
Our training and development strategy forms the 
backbone of our recruitment and retention drive, 
enabling us to deliver what’s required in terms of 
workforce capabilities, skills, competencies and 
succession planning. 

Mentoring
Last year we established an internal mentoring 
programme to support the career progression  
of some of our key people. We have trained  
30 mentors to assist colleagues in progressing 
their careers and giving them an invested 
‘touch-point’ within the business.

Apprenticeships
We recognise the importance of investing in and 
developing young people so they can not only 
make a positive impact on the business but act  
as future ambassadors for our industry.

We have over 100 apprentices across several 
disciplines, with a strong focus on butchery and 
engineering. Our scheme enables apprentices  
to gain cross-functional skills, which are in high 
demand across the sector. In 2018 one of our 
apprentices won an Institute of Meat award  
for Best Meat Processing Apprentice and was 
presented the award by HRH The Princess Royal.

We also use third party coaches at a senior level  
to develop the skill sets of our Directors’ and 
enable continuous learning and development.  
This in turn helps with our strategic decision-
making skills and ensures we are building upon  
this leadership capability.

Mentoring also has a valuable role to play in our 
outreach work. Six of our employees from across 
the business are working with The Prince’s Trust  
as part of a three-year enterprise schools 
programme, offering work experience to young 
people with a view to recruiting them into the 
business full-time. 

We work closely with local colleges and universities 
to promote opportunities within our business,  
and to support our apprentices’ ongoing 
education needs. We are further developing  
our apprenticeship programmes to ensure we 
attract and retain the best students to support  
our long-term succession planning. 

Graduate Development
Our two-year graduate scheme continues to be 
highly effective, with six new graduates placed  
this year across our Group locations. Over the  
last seven years we have recruited 40 graduates, 
finding permanent roles for them all, with  
the first year’s cohort now entering Senior 
Management roles, including running their  
own site as a Factory Manager.

All graduates go through a six-week induction 
visiting our farms and factories, before spending 
time in six different functions and then specialising 
in a discipline over their final year. During this time, 
they are taught about the Group’s heritage and 
core values through our ‘Science of Artisan’ 
training programme, a course which is available  
to all new starters. 

WHAT IS A DESTINATION EMPLOYER? 
A destination employer is one that people 
aspire to work for. Staff are our greatest asset 
and we want to recognise this by being a  
great place to work. By 2030, we have pledged 
to take a leading role on pay, working hours 
and agency labour management. We will also 
develop a staff wellbeing programme as  
we continue to build an equal and inclusive 
workplace in which all employees are given 
ample opportunity to thrive. This will 
differentiate us from our peers and help 
futureproof the business, so it continues  
to grow and prosper.

Learning for Leadership
Succession planning is a priority for us. In 2018  
we trained colleagues in soft skills or management 
development either through Group-wide learning 
programmes or site level programmes. Our 
Management and Leadership training programmes 
continue to go from strength to strength with  
76 candidates having completed the courses 
during the year.

We take a proactive approach to modern slavery 
and human trafficking, to ensure this criminality  
is excluded from our supply chains and business.  
We conduct ethical verification audits to increase 
visibility of ethical standards within our supply 
chains, which also allows us to gather more 
granular data and intelligence on any risks. Further 
details of our anti-slavery policy can be found on 
the Group’s website: www.cranswick.plc.uk.

This year we launched a new Advanced Leadership 
development programme to train those Directors 
within the business who have the potential to  
go further. This is a bespoke course which builds  
on the business traits that have enabled Cranswick 
to be so successful to date and uses these to 
further cement the skill sets of our main Board. 
Ten candidates are undertaking the two-year 
programme which involves one-to-one coaching, 
targeted training days and ongoing development 
initiatives such as business projects.

Over the past year internal succession rates  
have increased with several individuals moving  
into more senior positions, and Directorships.

We continue to focus on our appraisal process  
and development plans to ensure we have the 
necessary skill sets in place to facilitate future 
succession planning. This process feeds into 
development dashboards across the business, 
used to identify and target any learning and 
succession gaps.

EQUALITY, DIVERSITY AND INCLUSION
Our values are rooted in respect for people.  
We aim to provide a workplace culture that 
generates equal opportunities for everyone, 
where employment decisions are based on  
merit, qualification and abilities, and are  
not influenced or affected by race, colour, 
nationality, religion or belief, gender, marital  
status or civil partnership, family status,  
pregnancy or maternity, sexual orientation, 
gender reassignment, disability or age.  
We also provide flexible working opportunities  
as part of our ethos of putting people at the  
heart of the business.

We employ more than 10,300 staff of whom  
more than 7,800 are permanent workers, 
encompassing over 55 nationalities. There are  
no differences in the pay structure for males  
and females performing the same or similar roles. 
Our 2018 Gender Pay Gap report can be found on 
the Group’s website www.cranswick.plc.uk.

We continue to champion diversity issues, joining 
sector-led initiatives like Meat Business Women 
(MBW), a networking platform for women working 
in the meat industry. Last year both our HR 
Director and CEO spoke at two MBW events about 
the challenges and opportunities facing female 
graduates who wish to enter the industry.  
Details of our diversity policy are shown in the 
Nomination Committee report on page 64.

We also use the Sedex database to help us 
manage supplier performance on business ethics. 
Read more in the Producers and Suppliers section 
on page 28.

KEEPING OUR PEOPLE SAFE AND HEALTHY
Last year we launched our five-year strategy for 
Health & Safety (H&S) and have made excellent 
progress in reducing risk and accident rates across 
our sites over the past 12 months. New levels of 
transparency and increased reporting levels have 
resulted in swifter corrective action being taken, 
leading to significant improvements. 

Our Reporting of Injuries, Diseases and Dangerous 
Occurrences Regulations (RIDDOR) rate was 
considerably lower than the previous year. Our 
RIDDOR accidents per 100 employees fell by  
32 per cent compared to 2018.

Our Group H&S Manager has been instrumental  
in driving this progress, assisted by the Group  
H&S Risk and Claims Manager and a team of H&S 
Managers across each of our sites. Our Group 
H&S Manager is currently qualified to Diploma in 
Occupational Health and Safety and is a graduate 
member of the Institute of Safety & Health (IOSH) 
and is working towards chartered status. All our 
site H&S Managers and coordinators hold a 
National Examination Board in Occupational 
Safety & Health (NEBOSH) qualification and 
continue to build on their skills development 
portfolio through the IOSH.

Our target is for all sites to be accredited to the 
ISO45001 Health and Safety management system 
by 2020, as part of our Second Nature strategy. 

Our first site will be put through ISO45001 
accreditation in June. This will be supported with 
an extensive engagement exercise involving 
leadership safety tours, hazard spotting and staff 
behaviour change campaigns focused on our 
most frequent accident causes – slips and trips, 
falling objects, machinery and manual handling.

To further improve our H&S standards, we have 
started to measure accident frequency rates in 
addition to staff accident rates. This will allow us to 
compare site-by-site performance more accurately, 
share best practice and link reduction targets. 

BECOMING BREXIT PROOF
Our business is reliant on EU workers and we 
have actively looked to mitigate any effect that 
Brexit might have. We have an EU Settlement 
Scheme appraisal system in place and will be 
supporting any staff member who needs to 
apply so that they can continue to work in the 
UK. Any future immigration curbs will pose 
challenges to the UK meat processing industry, 
and we are actively working with the Migration 
Advisory Committee to address these issues.

We are exploring new ways to manage  
our H&S-related risk assessments so they can  
be integrated into our other reporting systems 
through a centralised database.

Each month performance statistics are reviewed 
and monitored by management, with the Board 
reviewing quarterly to ensure all required 
corrective actions are completed within the 
specified time period. Annual H&S audits are 
undertaken at each site, followed up by an action 
plan for the next 12 months. 

FIGHTING THE STIGMA  
OF MENTAL HEALTH 
Tackling mental health in the workplace is key 
to our understanding of how we manage our 
employees, and we are proud to be leading  
on this. Each of our sites has a trained mental 
health champion; a staff volunteer, who 
employees can talk to in confidence if they are 
struggling or experiencing mental wellbeing 
issues. We promote this support service 
through our intranet site, Flavour newsletter 
and posters in communal meeting places.

Cranswick plc  Annual Report & Accounts 2019

31

Strategic Report 
OUR STAKEHOLDERS CONTINUED

COMMUNITY ENGAGEMENT
Helping communities thrive and prosper is 
important to us as a business. It underpins our 
sustainability commitments while raising our 
profile as a destination employer in the regions we 
operate in. As we build on this work, measuring our 
contribution to society will become more important 
so we can better understand our impacts.

We are now in the fourth year of a partnership  
with the Freedom Festival for international arts, 
hosted annually in Hull. This event reaches out  
to the wider community, providing opportunities 
to engage the local population.

In Norfolk, we sponsor the Porkstock Festival 
promoting the importance of local produce to 
East Anglia. As part of the event, we showcase  
the work of our business and share employment 
opportunities, within both the area and the wider 
Group. Across all our locations we also work  
with local schools, colleges and universities 
including industry mentoring, attendance at 
interview workshops and raising awareness  
of the food industry.

We also took part in Open Farm Sunday in the 
Midlands and Norfolk to educate and engage  
local communities with the farming systems  
and the background of our farm-to-fork story.

CHARITY FUNDRAISING
Across the Group, we support a number of 
charities which have been nominated by our 
employees through a local voting system.  
These include local and national organisations 
such as Bluebell Children’s Hospice, Yorkshire  
Air Ambulance and Macmillan Cancer Support.

We place a strong emphasis on staff volunteering 
to help raise money for good causes. Every two 
years we host a Cranswick Golf Day. This raised 
£70,000 in 2017 with the money going to a children’s 
charity in Hull. We also support GroceryAid which 
last year raised over £100,000.

In 2018 our Chief Operating Officer was elected 
Chairman of the Butchers’ & Drovers’ Charitable 
Institution (BDCI), an organisation that supports 
working and retired individuals from the butchery 
industry in times of need.

CREATING SOCIAL VALUE
Where possible, we look to make a deeper 
contribution to society by acting as a positive  
force for change. One of our priorities, as part  
of our Second Nature and Champion 12.3 
commitments, is to redistribute surplus edible 
product to local communities and help tackle food 
poverty. Read more on page 25. Our Hull Food 
Save Project is just one example of how our 
business is aligning itself with Sustainable 
Development Goals 2 (Zero Hunger) and 3  
(Good Health & Wellbeing).

On a national level we work with the Trussell Trust, 
Fareshare and Company Shop to ensure our 
surplus food products reach those most in need. 
Several of our sites also run local initiatives. In 
Milton Keynes we are working with food donation 
platform Plan Zheroes, in Hull we are working  
with homeless charity Project Hotdog which  
hosts soup kitchens, and our Pastry site helped  
set up a community fridge initiative.

 “ Hull foodbank are so excited 
and grateful for the work  
of Cranswick in initiating  
a community and business-
based project to tackle the 
issues of food poverty and  
food waste in our area.”

Russ Barlow, General Manager, Hull Foodbank

FIGHTING HUNGER 
Last year we launched the Hull Food Save 
Project to tackle food poverty in Hull – a city  
in which 20,000 children are estimated to  
be living below the poverty line. Working 
alongside project partners Hull Food Bank, 
food sharing app OLIO and social enterprise 
FULL Food, we have donated freezers and 
continue to send weekly supplies of fresh 
produce. We have also funded a full-time staff 
member to work with OLIO to increase uptake 
of the app to ensure maximum impact. Since 
its launch, 21,000 food items have been saved 
from going to waste across Hull. 

We recognise we have an important role in our local communities and  
we depend on our communities for customers and people. We want  
to give back whenever possible through engagement, education  
and employment.

Communities

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Cranswick plc  Annual Report & Accounts 2019

We recognise the importance of engaging with all our 
Shareholders on a regular basis, and this ensures we  
capture and embrace feedback and emerging trends.

Shareholders

INDIVIDUAL SHAREHOLDERS
The Group has a significant number of individual 
Shareholders many of whom have been 
Shareholders for many years. The Group engages 
with individual Shareholders through our website 
and at the Annual General Meeting when a 
presentation, similar to the presentation made  
to institutional Shareholders, is made to those 
attending. The Company Secretary also 
coordinates communications with individual 
Shareholders to make sure we respond 
appropriately to individual matters raised  
in conjunction with our registrars, Link Asset 

Services, where this relates to matters  
regarding shareholdings. 

INSTITUTIONAL SHAREHOLDERS
The Group engages with institutional 
Shareholders through regular meetings. 
Presentations are made by the Chief Executive, 
the Finance Director and the Commercial Director 
to analysts and institutional Shareholders on the 
half year and full year results and on Company 
strategy. The Chairman, Chief Executive and 
Finance Director also discuss governance and 
strategy with major Shareholders from time  

to time. The Senior Independent Director and 
Committee Chairs are also available for direct 
meetings with Shareholders where required. 
Significant matters relating to the trading or 
development of the business are disseminated  
to the market by way of Stock Exchange 
Announcements. During the year the Group  
held an investor day at its new Continental 
Products facility in Bury which included  
a factory tour, presentations and a Q&A  
on various developments in the business.

WAYS WE ENGAGE WITH SHAREHOLDERS

AGM

Annual Report

Press Releases

Results Announcements

Website

The AGM will take place on Monday 29 July 2019 at Mercure Hull Grange Park Hotel, Grange Park Lane, Willerby, 
Hull, HU10 6EA at 10.30 am. The Board welcomes the attendance and questions of Shareholders at the AGM 
which is also attended by the Chairs of the Audit, Remuneration and Nomination Committees. We encourage 
Shareholders who cannot attend to vote by proxy on all resolutions proposed.

We publish our annual report and accounts each year which contains a strategic report, corporate governance 
section, financial statements and shareholder information. The report is available in paper format and online.  
We encourage Shareholders to opt for our online format to help reduce the amount of paper we use.

We issue press releases for all substantive news relating to the Group’s financial and operational performance, 
which can be found on our website at www.cranswick.plc.uk

We release full financial and operational results at the interim and full year stage in November and May 
respectively. The Group also releases a trading update at the first and third quarter with reduced disclosure.  
The interim and full year results are accompanied by presentations by the Executive Directors, which are also 
available on our website.

The website (www.cranswick.plc.uk) is regularly updated and contains a wide range of information relating to 
the Group. The Investor Section includes our investor calendar, financial results, presentations, Stock Exchange 
Announcements and contact details. Shareholders can make enquires through our website which the Company 
responds to promptly.

Cranswick plc  Annual Report & Accounts 2019

33

Strategic ReportOUR STAKEHOLDERS CONTINUED

Why did we call it Second Nature? Simply put, we 
believe sustainability should happen automatically 
whenever we make a business decision or develop 
a new product or service and become a natural 
function of how we operate. 

SECOND NATURE PROGRESS REPORT
A year on from its launch we have made good 
progress with Second Nature and have already 
met some key pledges. Our key performance 
highlights are below. 

We have designed Second Nature to deliver 
against four key principles:
•  Materiality – focusing on what matters most 
•  Regenerative – creating long-term, sustained 

and absolute impact

•  Systemic – influencing change across  

entire systems

•  Transparency – sharing progress openly  

and honestly

To ensure our aims remain relevant, we have 
aligned our Second Nature commitments to the 
biggest social and environmental issues of our day. 
These include global frameworks such as the UN 
Sustainable Development Goals (SDGs), World 
Resources Institute Champions 12.3 platform,  
the UK Plastics Pact and Courtauld 2025. We are 
also taking a leadership position on responsible 
business agendas such as the circular economy, 
animal welfare, plastic pollution and radical 
transparency.

100%

We are committed to achieving 100% 
recyclable packaging by 2025

30%

Our long-term target of reducing our 
relative carbon footprint by 2020

Plastics 
In 2018 we became a founding signatory of the UK 
Plastic Pact and we are in the process of changing 
our trays to be 100 per cent recyclable. We have 
reduced our plastic packaging use by 688 tonnes 
(4.9 per cent) against a 2018 baseline of 13,957 
tonnes of plastic packaging used per annum. We 
have reduced corrugated packaging by 35 tonnes 
and are on track to become a PVC-free business 
by the end of this year.

Food waste
We have measured our food losses and waste 
across all sites using the international Food Loss 
and Waste Protocol. Using 2017 as our baseline 
year to set our 50 per cent reduction target 
against, food waste accounted for just over 1 per 
cent of all food we produced, and we achieved a 
top five supplier performance ranking with a major 
retailer. We are now working with Champions 12.3 
and Courtauld 2025 to eliminate all avoidable food 
waste ahead of the 2030 target through our 
Future Factory and Waste Warriors employee 
engagement programmes at our Gourmet Pastry 
and Milton Keynes sites. Read more in the Second 
Nature case study on page 25. 

Renewable Energy
We now source 100 per cent renewable grid 
supplied electricity across all of our sites. We are 
investing in more heat reclamation projects and 
upscaling our Combined Heat & Power (CHP) 
infrastructure to increase on-site clean energy 
generation. This should make us more self-
sufficient in adopting renewables whilst reducing 
our energy spend further.

TOP 5 SDGs WE CAN IMPACT, AS VOTED FOR BY OUR WORKFORCE:

People want to work for, buy from, 
invest in, and collaborate with 
businesses they believe in. That’s 
why in February 2018 we launched 
Second Nature – our Group-wide 
sustainability strategy.

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i
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a
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34

Cranswick plc  Annual Report & Accounts 2019

 
 
 
Plastic fantastic
Our work to reduce plastic use has delivered 
cost savings in the first 12 months. We 
embarked on a targeted action plan which 
involved:
•  Evaluating our plastic material and 

packaging purchases

•  Mapping plastic use to determine why,  

how and where we were using it

•  Eliminating single-use and unnecessary 

plastics where viable to do so

•  Lightweighting and sourcing alternative 

packaging materials

•  Embarking on organisational culture change 

to reduce, reuse or recycle packaging 

We were careful to ensure that any reduction  
in plastics would not result in any unintended 
consequences such as compromised product 
shelf life or food waste. 

We have undertaken trials with some of our key 
retail customers to develop more sustainable 
packaging. Soon our plastic trays for fresh  
pork and ham products will be 100 per cent 
recyclable in the home. We will also support a 
UK circular economy by purchasing plastic trays 
with a minimum of 70 per cent recycled content.

We partnered with Canary Wharf Group on 
World Environment Day 2018 and co-hosted a 
cross sector panel debate with over 100 peers 
from the food and retail industry to facilitate 
wider discussion around the plastics challenge 
and identify new opportunities to collaborate 
for wider collective impact. 

Over the next 12 months, we will:
•  Explore options to recycle more challenging 

plastic packaging materials such as 
multi-polymer films 

•  Continue to eliminate single-use plastics 
from our internal systems and processes
•  Work with UK Plastics Pact as a founding 
member to continue to influence positive 
change

A NEW BENCHMARK FOR GREATER IMPACT
We are now taking Second Nature to the next level 
so we can widen and amplify our impacts. During 
the past 12 months, we have benchmarked our 
operational site performance against 21 leading 
global sustainability standards and metrics – these 
include multiple ISOs, B-Impact, Courtauld 2025, 
BSI 8001 Circular Economy, LEAF Marque, and 
Investors in People.

From this we have established a Group baseline 
and undertaken a gap analysis to identify which 
areas we need to build on and improve. We have 
also integrated this information into our Second 
Nature strategy to create a unique, industry leading 
sustainability standard for the food industry.

Our new Second Nature Sustainability Standard will 
be used to benchmark both our internal operations 
and our suppliers against three tiered levels and 
time frames – basic by 2020, intermediate by 2025, 
and advanced by 2030. This will enable Second 
Nature to be translated into a realistic operating 
roadmap for each of our sites, turning strategy 
into action. 

It will also allow us to engage more deeply with  
our supply chain to ensure greater clarity and 
accountability on the issues that matter most. 
Going forward, it is our intention to only work with 
suppliers who meet our Second Nature basic level 
sustainability requirements as a minimum. This will 
ensure that we can deliver on our most ambitious 
goals, such as being able to demonstrate full life 
cycle transparency for at least 75 per cent of our 
products by 2030. 

As part of the Second Nature 
initiative, we have made some 
immediate commitments:

WE WILL ELIMINATE  
AVOIDABLE FOOD  
WASTE BY 2030 

We were the first meat manufacturer to sign  
up to Courtauld 2025, a voluntary agreement 
to cut the resources associated with food  
and drink by one-fifth by 2025. Our Group 
Commercial Director has now been invited  
to sit on the Steering Committee to help drive 
further industry wide change. We are also a 
Friend of Champions 12.3, which is committed 
to halving all food waste by 2030.

WE WILL HALVE OUR  
PLASTIC PACKAGING  
USE BY 2025  

By 2025, we want to reduce plastic use by  
50 per cent, reuse all internal plastic materials 
and ensure all packaging is 100 per cent 
recyclable by 2025. Together with our industry 
peers, packaging providers and recycling 
reprocessors we intend to lobby the 
Government to implement a cohesive national 
recycling infrastructure to achieve this.

WE WILL COLLABORATE  
WITH OTHERS TO  
DELIVER THE UK  
PLASTICS PACT 

We were one the first signatories of the UK 
Plastics Pact launched in April 2018. As part  
of this, we are committed to eliminating 
problematic or unnecessary single-use plastic 
packaging through redesign, innovation  
or reuse delivery models. 

WE WILL PURCHASE  
100 PER CENT  
RENEWABLE ELECTRICITY 

We have already met this pledge by tackling  
our carbon footprint head on. We are now 
working to reduce electricity consumption 
across the business and looking to increase 
on-site generation of energy in order to 
become more self-sufficient. 

Cranswick plc  Annual Report & Accounts 2019

35

Strategic ReportOUR STAKEHOLDERS CONTINUED

Environmental 
performance 

Energy
Increasing the energy efficiency of our operations 
and products remains a high priority, and we 
continue to be accredited to ISO50001. Our 
overall energy use decreased during the year.

This year we installed sub-metering on all new 
builds and significant site extensions to improve 
our buildings management systems and better 
control our operational costs. We are reducing  
our electricity use for lighting by 46 per cent  
by switching to LED lighting. All new builds and 
projects now have LED lighting installed as 
standard, and we continue to upgrade our  
existing sites across the Group.

Where possible, we are looking to make further 
energy savings by reclaiming the heat generated 
from our operations to reduce the heating and 
cooling demands of our sites. We have recently 
completed several heat recovery projects across 
the Group with several more in the pipeline. 

We also subscribe to Triad warnings with our 
energy suppliers, enabling us to reduce our 
consumption during periods of peak demand. 

We continue to measure our 
environmental performance 
against the key material indicators 
of carbon, energy, water and waste.

We are also investing in Combined Heat & Power 
(CHP) in various forms using both biomass and 
gas-fired systems. For a typical site, CHP 
represents a 50 per cent saving on our current 
energy spend – this includes electricity, steam  
and hot water costs. 

Increasing our on-site generation capabilities 
through solutions like CHP will also help futureproof 
us against rising energy costs, and enable us to 
engage in demand response with grid networks  
by reducing or shifting our electricity usage during 
peak periods in response to time-based rates or 
other forms of financial incentives. 

The majority of our GHG emissions come from 
electricity and gas, which are continuously 
monitored and we are constantly looking for ways 
to reduce these. Our livestock also account for a 
significant level of GHG emissions and we are 
working to quantify those impacts where possible. 

We undertook a carbon footprint assessment  
of our Wayland Farms sites to estimate the  
carbon footprint of our pigs at each stage of their 
development. We achieved a B-rating for carbon 
performance per finished pig (3,14 kg CO2e/Kg 
LW), above the average C-rating (4,68 kg CO2e/Kg 
LW) for our industry. We are now planning to  
scale up these carbon assessments across all  
of our farms. 

We are increasingly focusing on our external 
impacts, given the rising importance of Science-
Based Targets that reflect the need to factor in 
supply chain emissions, and the circular economy 
with its emphasis on life cycle thinking.

In 2019 we will establish a pilot supplier forum to 
help us hit key Second Nature targets by 2030, 
including our food loss and waste target of  
50 per cent reduction from farm-to-fork and  
25 per cent reduction in Scope 3 greenhouse  
gas (GHG) emissions.

Carbon footprint 
Our overall environmental performance is 
measured by our carbon footprint, and we include 
Scope 1, Scope 2 and significant Scope 3 GHG 
emissions within this profile. Our goal is to reduce 
our relative carbon footprint by 30 per cent by 
2020 (against a 2010 baseline) and we continue to 
perform strongly against this target. Our carbon 
footprint continued to decrease. We have 
improved our refrigeration systems to use 
ammonia rather than F-Gas and this has reduced 
our absolute carbon footprint by over 10,000 
tonnes CO2e as they are significantly more 
economical to run.

WASTE DISPOSAL ROUTES
(%)

73.7%
Waste to Energy

26.3%
Recycling

69.6%
Waste to Energy

29.3%
Recycling

91.2%
Waste to Energy

8.4%
Recycling

0%
Landfill

1.1%
Landfill

0.4%
Landfill

2019

2018

2017

36

Cranswick plc  Annual Report & Accounts 2019

Waste
We have achieved Zero Landfill status across  
the Group a year ahead of our target, but our 
motivation is on delivering beyond this. We are 
working towards becoming a zero waste business 
as we focus our efforts on circularity with greater 
reuse, recycling and energy recovery. 

Our Second Nature pledges demonstrate our 
commitment to making absolute reductions in 
food waste and plastics across our value chain 
through partnerships with Champions 12.3, 
 the UK Plastics Pact and Courtauld 2025.

Water 
Food manufacturing is water-intensive and we are 
taking steps to improve water efficiency levels 
across the Group. We are still on track to exceed 
our water target – a 20 per cent reduction in intensity 
by 2020 (against a 2008 baseline) – by a further  
5 per cent.

We are looking to take a more circular approach  
to our water use where possible. At our new 
poultry facility in Eye, Suffolk, we plan to install  

an effluent treatment plant to recycle waste water, 
reclaiming up to 60 per cent of it as either grey or 
potable water. 

NEXT STEPS
As Second Nature evolves, we will work towards our 
2030 goals whilst aiming to lead the sustainability 
agenda across agriculture and food production  
on a global scale. We are already actioning new 
projects and campaigns which will position us at  
the forefront of our industry in terms of influence 
and engagement.

We continue to earn recognition and plaudits  
for our work. Last year we won customer awards 
for sustainability and progress on packaging  
from Asda, OSI and Whitbread. We also won  
the 2018 Waste2Zero Award for best Food  
Waste Reduction Initiative, achieved a Highly 
Commended at the 2019 European Employee 
Engagement Awards for Best Social Responsibility 
Programme and we were also shortlisted in the 
2019 Edie Sustainability Leaders Awards for 
Sustainable Business of the Year. 

TOWARDS 2020 AND BEYOND
•  We will augment our disclosure and 

reporting systems as we work towards 
becoming the most sustainable global 
meat manufacturer by 2030. As part of 
this, we plan to build a dynamic digital 
communications platform that will bring 
our sustainability storytelling to life, 
facilitating greater consumer trust  
into sustainable food systems from 
farm-to-fork.

•  Our engagement on social issues such as 
food poverty, food ethics and provenance 
will intensify in response to growing 
consumer demand for business leadership 
in these areas. 

•  We will be championing the Three Cs – 

Climate, Clean, and Circular – by 
demonstrating how we can put more  
back into society and the environment 
than we take out.

Performance Measures

Relative carbon footprint –Tonnes CO2e/Tonnes sales
Energy intensity – Kwh/Tonnes sales
Waste to landfill – Tonnes
Water intensity – Cubic metres/Tonnes sales

Performance in

2017/18

2018/19

Target 2019/20

0.174
482
173
2.41

0.114
473
0
2.37

reduce by 5%
reduce by 5%
reduce to zero by 2020
reduce by 5%

ABSOLUTE CARBON FOOTPRINT
(TONNES CO2)

ABSOLUTE ENERGY USE
(kWh MILLION)

ABSOLUTE WATER USE
(M3)

91.2%

Waste to Energy

8.4%

Recycling

0.4%

Landfill

91,538

115,484

102,997

70,612

198

285

292

272

1,421,710

1,460,415

1,420,809

963,311

2016

2017

2018

2019

2016

2017

2018

2019

2016

2017

2018

2019

Cranswick plc  Annual Report & Accounts 2019

37

Strategic ReportOPERATING AND FINANCIAL REVIEW

FIRM FOUNDATIONS  
ON WHICH TO BUILD

REVENUE AND ADJUSTED OPERATING PROFIT

Revenue
Adjusted Group Operating Profit*
Adjusted Group Operating Margin*

*  See Note 31 of the financial statements

OPERATING REVIEW
REVENUE
Reported revenue decreased by 1.9 per cent  
to £1,437.1 million.

Like-for-like revenues were 0.2 per cent lower,  
with corresponding volumes down 0.5 per cent. 
Strong revenue growth from poultry, sausages 
and continental products partly offset lower 
year-on-year revenue in other pork related 
categories. Poultry and continental products 
significantly outperformed overall category 
market growth throughout the year.

Like-for-like export revenues increased by 3.1 per 
cent year on year, with Far East export volumes 
16.1 per cent ahead on an equivalent basis.

ADJUSTED GROUP OPERATING PROFIT
Like-for-like adjusted Group operating profit 
increased by 1.8 per cent to £92.3 million and 
like-for-like adjusted Group operating margin  
at 6.4 per cent was 12 basis points higher than  
in the prior year.

CATEGORY REVIEW
Fresh Pork
Fresh Pork includes our three primary processing 
facilities and associated farming operations  
and represented 32 per cent of Group revenue. 
Like-for-like Fresh Pork revenue fell by 3.8 per cent 
reflecting lower wholesale and export demand 
through the first half of the year, with the average 
number of pigs processed during the year falling  
to 56,000 per week, from 59,000 in the prior year. 
However, retail volumes increased by 0.7 per cent, 
as the World Cup and summer weather combined 
to deliver a strong barbecue season as well as 
growth in added value convenience ranges 
launched with our key customers. This growth was 
offset by lower sales of roasting joints and other 
more traditional products. Overall our retail sales 
growth was ahead of the wider Fresh Pork retail 
market performance.

We invested £11 million across the three pork 
primary processing facilities during the year, 
including £3 million spent on phase 1 of the 

38

Cranswick plc  Annual Report & Accounts 2019

2019
52 weeks

£1,437.1m
£92.3m
6.4%

2018
53 weeks

£1,464.5m
£92.8m
6.3%

Change 
(Reported)

-1.9%
-0.5%
+9bps

Change
52 weeks 
(Like-for-like*)

-0.2%
+1.8%
+12bps

impact of ASF on China and surrounding countries 
may extend beyond three years due to limited 
biosecurity and the slow replenishment of pig 
herds in the region. ASF was also detected in the 
feral pig population in Belgium in mid-September. 
The region was quarantined and intensive efforts 
to eradicate ASF sources have so far been 
successful. However, the UK pork industry remains 
vigilant with increased levels of biosecurity in place. 

extension to the Hull facility, which included 
increasing lairage capacity from 600 to 1,600 pigs 
and chiller capacity from 4,800 to 7,000 carcasses. 
We are upgrading the refrigeration systems  
at our Hull facility and we have commissioned  
a combined heat and power (CHP) plant which 
provides 40 per cent of the site’s electricity 
requirements. The plant has improved energy 
efficiency and reduced the site’s environmental 
impact. Following the successful implementation 
of the Deboflex shoulder deboning system in the 
previous financial year we are now working with  
the same equipment provider to develop further 
automated deboning capability.

Like-for-like export revenues increased by 3.1 per 
cent. Export volumes to our key Far Eastern markets 
were 16.1 per cent higher as we continue to build 
our e-commerce business and strong, direct 
relationships with large scale processing 
customers in China through our Shanghai office. 
We secured approval for direct export to China 
from our Ballymena site, plus additional product 
lines from our Hull processing facility in the second 
half of the prior year and we now export in excess of 
50 product lines to the Far East. Softer prices for 
Far East exports in the early part of the year 
gradually improved as the year progressed moving 
ahead of the prior year in the final quarter. Stronger 
pricing towards the end of the year reflected supply 
tightening in the Chinese market due to a material 
contraction in the local herd resulting from the 
developing African Swine Fever (ASF) epidemic. 
Prices are expected to stabilise over the coming 
months before firming in advance of the Chinese 
New Year. We are also continuing to increase sales 
into our other export markets, with sales of prime 
cuts to Japan, Australia and Canada delivering 
particularly strong growth.

ASF has now spread to every province in China  
and throughout Southeast Asia, disrupting the 
local pork industry. It is estimated that between  
10 and 35 per cent of the Chinese herd has been 
lost, resulting in a potential pork supply shortfall  
of 16 million tonnes per year, with export prices 
strengthening considerably in the second half of 
the year as a direct result. It is anticipated that the 

9bps

Increase in adjusted operating margin

£87.7m

Net cash generated from operations

During the year we invested £8 million in our 
farming infrastructure, mainly through the 
Wayland Farms operation in East Anglia. This 
included the purchase of the assets of Woodlark 
Farms and expansion of existing operations to 
increase breeding and finishing capacity. We 
invested a further £2 million in a joint venture with 
one of our key commercial pig producers to 
increase capability in this sector. In addition, our 
Wold Farms operation in Yorkshire has more than 
doubled the size of its outdoor reared, RSPCA 
Freedom Foods assured herd during the year 
through organic growth.

The average UK pig price (EU-spec SPP) was 7 per 
cent lower year-on-year. The UK pig price ended 
the year 6 per cent lower than at the start of the 
year, rising steadily through to the end of July 
before falling back consistently through to the end 
of the year. The EU reference pig price increased 
by 1 per cent during the year, but with the average 
price down 11 per cent year-on-year. During April 
2019 the EU price increased by 14 per cent to 
147p/kg, lifting it above the equivalent UK price, 
driven by a significant uplift in demand from China. 
It is anticipated that the UK price may start to rise 
as a consequence of this shift.

Convenience
Convenience, which comprises Cooked Meats and 
Continental Products, represented 35 per cent of 
Group revenue. Like-for-like Convenience revenue 
decreased by 1.2 per cent reflecting strong growth 
in Continental Products offset by lower Cooked 
Meats sales.

Cooked Meats sales were lower than the prior  
year due primarily to reduced promotional activity. 
The premium tier, which is our key area of focus, 
continues to outperform the wider category, with 
discount customers continuing to develop and 
broaden their premium ranges. We have further 
developed our ‘Sous Vide’ and ‘Slow Cook’ ranges 
and, looking forward, we anticipate further growth 
and penetration in this attractive sector. We spent 
a further £17 million across the three Cooked 
Meats facilities during the year on cooking, cooling 
and slicing equipment to add capacity and further 
improve efficiencies. An energy efficient CHP 
plant was commissioned at the Milton Keynes 
facility early in the year with the site spearheading 
the Group’s ‘Second Nature’ sustainability 
initiative. Following the successful commissioning 
of CHP plants at Milton Keynes and Hull we plan  
to replicate this capability at other Group sites, 
including the new Eye facility, during this next 
financial year.

Continental Products revenue grew strongly, with 
the new facility providing additional capacity for 
new olive business, sales growth with our discount 
retail customers and increased sales of pre-pack 
corned beef. The new facility in Bury, which 
increased capacity by approximately 70 per cent, 
was commissioned in May, as planned, with capital 
expenditure of £3 million during the year to 
complete the £27 million project. Although 
commissioning costs were higher than anticipated 
and expected efficiency improvements were not 
delivered immediately, the business is now making 
good progress towards achieving planned returns 
and revenue growth is ahead of expectations.

Gourmet Products
Gourmet Products, which comprise Sausage, 
Bacon and Pastry, represented 19 per cent of 
Group revenue. Like-for-like Gourmet Products 
revenue fell 3.3 per cent compared to the prior 
year. Sausage sales growth was offset by lower 
sales of bacon and pastry products.

The improvement in sausage sales reflected a 
strong promotional pipeline and extended summer 
barbecue season. We secured additional business 
with our discount retail customers as they continue 
to expand their premium ranges and we also 
secured a long-term supply agreement with our 
largest food service customer. The peak Christmas 
trading period was well executed with strong sales 
of premium festive products.

Lower bacon sales reflected reduced levels  
of promotional activity by one of our key retail 
customers, particularly during the first half, and the 
effect of the hot summer when customers tend  
to switch to alternative protein formats. Stronger 
second half revenues reflected improving levels  
of promotional activity and a Christmas trading 
period boosted by seasonal gammon sales and 
strong growth in premium festive ranges.

Pastry sales were lower than the prior year 
reflecting a range review by the anchor customer 
for this category. However, new listings with two  
of the business’ forecourt operators highlight the 
potential for our Pastry business to participate in 
the growing ‘food-to-go’ market. A strong 
Christmas and new product listings with the anchor 
customer from November delivered an improved 
second half performance. A robust growth pipeline 
for the Pastry business leaves it well placed 
heading into the new financial year.

Poultry
Poultry, which includes Fresh and Cooked Poultry, 
represented 14 per cent of Group revenue. 
Like-for-like poultry revenue increased by 18.0  
per cent year-on-year. The ‘Ready to Eat’ chicken 
category continues to grow ahead of the wider  
UK meat protein sector and Fresh Chicken also 
continues to outperform, with market volumes 
ahead by 2.7 and 3.9 per cent respectively over  
the last year.

Our Fresh Chicken business operated at full 
capacity during the year, processing approximately 
500,000 birds per week. The business was affected 
during the exceptionally warm summer by reduced 
bird growth and increased mortality. In addition, 
higher soft commodity prices resulting in 
increased feed costs, and lower wholesale chicken 
prices, impacted the overall performance of the 
business, reflecting the challenging conditions 
faced by the wider industry.

The £75 million investment in a new poultry 
processing facility in Eye, Suffolk, is progressing to 
plan as is the additional investment in the business’ 
downstream agricultural operations, including the 
leasing and development of a second milling 
operation in Hoxne, Suffolk. Capital expenditure  
of £31 million across the category included £29 
million on the new processing facility, with the 
building works now nearing completion and the fit 
out underway. The factory, which will be capable of 
processing 1.2 million birds per week, is expected 
to be operational towards the end of the new 
financial year, with the project being fast-tracked 
to support the anchor customer for the new site 
(Wm Morrison Supermarkets plc (Morrison’s)).  
The facility will be the first new primary poultry 
plant to be constructed in the UK for almost  
30 years and will, when fully commissioned, be  
the most technologically advanced and efficient 
facility in the UK industry. Ahead of the move,  
we are recruiting and upskilling additional staff  
and we have started supplying Morrison’s with  
a limited range of products from the existing 
Weybread operation.

Sales of premium Cooked Poultry grew strongly 
reflecting the full year contribution from business 
wins with two of the Group’s principal retail 
customers in the prior year and the launch of  
new lateral sliced products with one of those 
customers during the year. The site continues to 
expand its retail business with a new range being 
launched with a third major retail customer from 
the start of the new financial year.

Cranswick plc  Annual Report & Accounts 2019

39

Strategic ReportOPERATING AND FINANCIAL REVIEW CONTINUED

FINANCE REVIEW
REVENUE
Reported revenue at £1,437.1 million (2018: 
£1,464.5 million) decreased by 1.9 per cent 
compared to the previous year. On a like-for-like 
basis revenues were 0.2 per cent lower.

ADJUSTED GROUP OPERATING PROFIT
Adjusted Group operating profit of £92.3 million 
(2018: £92.8 million), decreased by 0.5 per cent,  
but was 1.8 per cent ahead like-for-like. Adjusted 
Group operating margin was 6.4 per cent of sales 
compared to 6.3 per cent last year.

SHARE OF LOSS OF JOINT VENTURE
Share of loss of joint venture of £0.1m (2018: £nil) 
represents the start up losses of White Rose Farms 
during the year. The business is part of the Group’s 
longer term strategy to secure commercial pig 
supply and current year losses are in line with the 
business plan.

FINANCE COSTS
Net financing costs at £0.2 million were £0.2 million 
lower than the prior year, reflecting lower average 
year on year borrowings and capitalisation of bank 
interest incurred on funding the investment in the 
new Eye poultry processing facility.

The Group’s banking facility is unsecured, runs to 
November 2023 and comprises a revolving credit 
facility of £160 million (falling to £120 million from 
November 2022), including a committed overdraft 
of £20 million. It also includes the option to access 
a further £40 million on the same terms at any 
point during the term of the agreement. The 
facility provides the business with generous 
headroom for the future.

ADJUSTED PROFIT BEFORE TAX
Adjusted profit before tax was 0.4 per cent  
lower at £92.0 million (2018: £92.4 million), but  
was 2.0 per cent ahead on a like-for-like basis.

TAXATION
The tax charge of £16.9 million (2018: £18.0m) was 
19.5 per cent of profit before tax (2018: 20.5 per 
cent). The standard rate of UK corporation tax was 
19.0 per cent (2018: 19.0 per cent). The effective 
corporation tax rate in both years was higher than 
the standard rate due to disallowable expenses.

TAX STRATEGY
Our tax strategy is aligned with our vision and  
core values and fits within our overall Corporate 
Governance structure. Our strategy ensures that 
we comply with all tax laws wherever we do business 
and that we pay all taxes that we are legally 
required to pay when they all due. To safeguard our 
reputation as a responsible taxpayer we do not 
participate in any tax planning arrangements that 
do not comply with either the legal interpretation 
or the spirit of tax laws. Our tax strategy can be 
found on our website: www.cranswick.plc.uk.

DIVIDEND POLICY
We believe in paying a sustainable dividend which 
delivers a strong return to investors but is balanced 
against the need to invest in the future of the 
business. Our policy ensures that shareholder 
income streams are strongly aligned to profitability 

40

Cranswick plc  Annual Report & Accounts 2019

and the sustained growth in the Group’s profits has 
been matched by the Group’s dividend per share 
growth which is unbroken for 29 years (see page 2). 
Our dividend policy can be found on our website: 
www.cranswick.plc.uk.

ADJUSTED EARNINGS PER SHARE
Adjusted earnings per share fell by 0.5 per cent to 
144.3 pence (2018: 145.0 pence), but were 1.9 per 
cent higher on a comparable 52 week basis. The 
average number of shares in issue was 51,385,000 
(2018: 50,787,000).

STATUTORY PROFIT MEASURES
Statutory profit before tax was £86.5 million (2018: 
£88.0 million), with statutory Group operating 
profit at £86.8 million (2018: £88.4 million) and 
statutory earnings per share of 135.5 pence (2018: 
137.8 pence). Full reconciliations of these results to 
the adjusted measures can be found in Note 31.

CASH FLOW AND NET DEBT
The net cash inflow from operating activities  
in the year was £87.7 million (2018: £112.1 million) 
reflecting a higher working capital outflow of  
£17.8 million (2018: £4.0 million) due to the Group’s 
significant investment in biological assets during 
the year and strategic holdings of inventory at the 
year end. Net funds at the end of the year were 
£6.3 million (2018: £20.6 million) with the inflow 
from operating activities offset by a net £78.0 
million invested in our asset base and £22.1 million 
of dividends paid to our Shareholders.

ALLOCATION OF RESOURCES
Free cash flow: £87.3 million

�  Net capital expenditure
�  Dividend paid
�  Acquisitions/loan to joint venture

� Decrease in net funds
� Other

78.0

22.1

3.0

(14.3)

(1.5)

IFRS 16: ‘LEASES’
The Group has evaluated the effect of IFRS 16  
on its current lease arrangements and does not 
expect it to have a material impact on the net 
assets or profit before tax of the Group. Further 
details are provided in Note 2.

PENSIONS
The Group operates defined contribution  
pension schemes whereby contributions are 
made to schemes administered by major 
insurance companies. Contributions to these 
schemes are determined as a percentage of 
employees’ earnings.

The Group also operates a defined benefit 
pension scheme which has been closed to further 
benefit accrual since 2004. The deficit on this 
scheme at 31 March 2019 was £6.5 million, 
compared to £8.1 million at 31 March 2018, 

reflecting our commitment to increased funding 
for the scheme. Cash contributions to the scheme 
during the year, as part of the programme to 
reduce the deficit, were £1.8 million. The present 
value of funded obligations was £39.7 million, and 
the fair value of plan assets was £33.2 million.

During the year, the High Court ruled on the case 
of Lloyds Banking Group Pensions Trustees Ltd v 
Lloyds Bank plc and others. The ruling that Lloyds 
Bank plc must amend its three defined benefit 
pension schemes in order to equalise Guaranteed 
Minimum Pensions (GMPs) between males and 
females impacts how companies account for 
pension schemes under IAS 19. The Group’s year 
end pension valuation under IAS 19 includes the 
impact of equalising GMPs, resulting in a £0.4 million 
past service cost which has been recognised in the 
income statement within staff costs.

UK REFERENDUM ON EU MEMBERSHIP
The continued uncertainty over the nature of the 
UK’s exit from the EU drives volatility in currency 
markets and uncertainty within the European 
labour market. The Group therefore continues to 
monitor and manage its business risks in these 
areas with the key issues facing the Group being; 
access to and cost of labour; the potential for 
import tariffs on EU pork and continental food 
products; and the valuation of Sterling versus  
the Euro and other world currencies.

In response to these business risks the Group  
set up a Brexit taskforce made up of key internal 
stakeholders who have met regularly to review 
Brexit related risks and develop mitigating plans.  
In February 2019 an external review of the Group’s 
Brexit plan was completed which has helped to 
further inform the Group’s strategy in this area.

88%

As political negotiations continue, the Board will 
monitor outcomes, seek to assess the possible 
impact on its stakeholders and implement 
appropriate responses.

SUMMARY
As anticipated, the year was one of consolidation 
after a number of years of substantial growth.  
We have however made significant investment  
in our asset base during the year, with more 
planned in the year ahead to support our strategic 
objectives, particularly in relation to our poultry 
operations. This leaves us in a strong position  
to drive future growth.

Mark Bottomley
Finance Director

21 May 2019

Cranswick plc  Annual Report & Accounts 2019

41

Strategic ReportRISK REPORT

RISK  
MANAGEMENT

As a leading UK food manufacturer it is important that we identify, assess 
and prioritise our risks and ensure that appropriate mitigating actions are 
deployed to reduce the probability and impact of these risks occurring.

KEY AREAS OF FOCUS 
Whilst the Group’s risk profile has continued to 
fluctuate over the course of the year, key risks have 
remained broadly consistent. During the year we 
have continued to focus on specific risks such as 
competitor activity and the threat of cyber attacks. 
However, we continually seek to enhance our risk 
management framework, to ensure both the 
quality and robustness of information and 
importantly that we have the ability to respond 
promptly to emerging risks such as the spread  
of African Swine Fever from China and Eastern 
Europe, which if it arrived in the UK could adversely 
impact on our operations. 

Last year we commented on the potential  
risks and uncertainties associated with the UK’s 
decision, as a result of the national referendum, to 
leave the EU (Brexit). Over the course of the year 
and against significant uncertainty, a key focus for 
the Group has been to plan for the UK’s exit from 
the EU. We have a Brexit taskforce in place which 
consists of a number of key internal stakeholders 
who, over the course of the year, have regularly 
met to review the risks associated with Brexit and 
develop mitigating plans. In February 2019 an 
external review of the Group’s Brexit plans was 
completed which helped to inform future actions. 

Going forward, given the continuing uncertainty 
regarding the exact arrangements and timing of 
the UK leaving the EU, the Brexit taskforce will 
continue to proactively monitor risks in this area.  
It should be noted that the impact of Brexit has not 
been specifically presented as a separate risk but 
instead is reflected in the relevant principal risks 
e.g. availability of agency labour. 

RISK APPETITE
The UK Corporate Governance Code requires 
companies to determine their risk appetite which 
is an expression of the amount and types of risk 
that a business is willing to accept. We assess risks 
across four key categories namely; strategic, 
commercial, financial and operational. As a leading 
UK food manufacturer, the Board’s approach is  
to minimise risks which are significant and may 
impact on the Group’s reputation, in operational 
areas such as product quality, Health & Safety  
or compliance with laws and regulations. However, 
the Board recognises that in the pursuit of the 
Group’s strategic objectives there is an appropriate 
trade-off between risk and reward, which allows  
for specific decisions, such as business acquisitions 
or capital expenditure, to be progressed where  
a higher level of risk may be accepted. Overall we 
use the articulation of risk appetite in decision 
making across the business to define and validate 
mitigating actions to manage our risks.

OUR PRINCIPAL RISKS AND UNCERTAINTIES
The Group Risk Committee have carried out an 
assessment of the principal risks facing the Group, 
including those that would threaten its business 
model, future performance, solvency and liquidity. 
Summarised on pages 44 and 45 are the Group’s 
principal risks and uncertainties, which link to the 
Group’s strategic pillars, key mitigating actions and 
risk rating. However, it should be noted that it is not 
possible to identify or anticipate every risk that 
may affect the Group.

OUR APPROACH TO RISK MANAGEMENT 
In common with other businesses, we face a 
variety of risks and uncertainties and it is through a 
structured approach to risk management that we 
are able to mitigate these risks and pursue new 
business opportunities as and when they arise. 

The Board has overall responsibility for the risk 
management framework. The Board delegates 
the ongoing review of the framework, to the Group 
Risk Committee which is chaired by the Group 
Finance Director and, consisting of key Senior 
Managers, has met five times over the course of 
the financial year. The Group’s risk management 
framework for ensuring the effective identification, 
mitigation and management of risks is shown in 
the diagram opposite. 

A Group risk register is in place which captures 
overarching business risks together with  
detailed site risk registers which are owned by  
site Management. All risk registers are updated  
on a quarterly basis using a ‘5x5’ risk assessment 
matrix. This considers the likelihood and impact  
of risks; where a score up to 4 is graded a low risk, 
between 5 and 9 a medium risk and between  
10 and 25 a high risk. The results are then reported 
to the Group Risk Committee. Where risks are 
identified, action plans are developed to mitigate 
the risk together with owners and timescales  
for completion. 

In addition, the Board receives regular updates  
on the risk profile facing the Group which enables 
them to, at least once a year, review the key risks 
facing the Group and validate the principal risks. 
We also have a well-established and effective 
Group Internal Audit function which reports to  
the Audit Committee and provides further 
independent assurance that the Group’s risk 
management framework, governance and internal 
control arrangements are operating effectively. 

42

Cranswick plc  Annual Report & Accounts 2019

R I N G

O

M O NIT

IDENTIFIC

A

T
I

O

N

RISK 
MANAGEMENT 
FRAMEWORK

M

I

T

I

G

A

T

I

O

N

T
N
E
M
S
S
E

ASS

PRIORITISAT I O N

BOARD OF DIRECTORS
Responsible for the Group’s risk management framework,  
Internal Controls, and for setting the Group’s overall risk appetite.

AUDIT COMMITTEE
Reviews the system of Internal Controls that are in place and 
provides assurance to the Board that the risk management 
framework and Internal Controls are operating effectively.

GROUP RISK COMMITTEE
Provides oversight and advice to the Audit Committee and  
Board in relation to current and future risk exposures and risk 
mitigation strategies.

GROUP INTERNAL AUDIT
Provides assurance to the Audit Committee and Board of Directors 
that Internal Controls are adequate and risk management 
processes are effective.

OPERATIONAL MANAGEMENT
Deploy site level risk management processes to ensure that risks 
are adequately identified and controlled.

Cranswick plc  Annual Report & Accounts 2019

43

VIABILITY STATEMENT
In accordance with the provisions of the UK 
Corporate Governance Code, the Board has 
assessed the viability of the Group over an 
appropriate period, taking into account the current 
position, future prospects and the potential 
impact of the principal risks outlined on pages 44 
and 45 of the Annual Report.

The Board has determined that a three year period 
to 31 March 2022 is an appropriate period over 
which to provide its Viability Statement. This 
timeframe has been specifically chosen due to the 
current financial and operational planning cycles  
of the Group.

In making this assessment of viability, the Board 
carried out a robust assessment of the principal 
risks and uncertainties facing the Group. Risks 
assessed to have the highest likelihood of 
occurrence or the severest impact, crystallising 
both individually and in combination, underwent 
detailed sensitivity analysis. These risks were; a 
significant decline in consumer demand; loss of 
key customer; and a lack of availability of agency 
labour driving increased cost.

The sensitivity analysis quantified the financial 
impact on the strategic plan and on the Group’s 
viability against specific measures including 
liquidity, credit rating and bank covenants.

The results of the sensitivity analysis highlighted 
that the Group would, over the three year period, 
be able to withstand the impact of the most 
severe combination of the risks modelled by 
making adjustments to its strategic plan and 
capital expenditure programme.

Based on the results of this analysis, the Board has 
a reasonable expectation that the Group will be 
able to continue its operations and meet its 
liabilities as they fall due over the period to 
31 March 2022.

Strategic Report 
 
 
 
 
RISK REPORT CONTINUED

PRINCIPAL RISKS  
AND UNCERTAINTIES

The principal risks and uncertainties facing the Group are summarised below. 

RISK AREA

DESCRIPTION OF RISK

MITIGATION

NET RISK

DIRECTION

STRATEGIC

COMPETITOR 
ACTIVITY

GROWTH & 
CHANGE

COMMERCIAL

CONSUMER 
DEMAND

PIG MEAT – 
AVAILABILITY 
& PRICE

RELIANCE  
ON KEY 
CUSTOMERS  
& EXPORTS

FINANCIAL

INTEREST RATE, 
CURRENCY, 
LIQUIDITY & 
CREDIT RISK

The Group operates in highly competitive 
markets. Product innovation and changing 
consumer trends provide a constant 
challenge to the future success of the 
Group and its ability to compete effectively 
with its competitors.

The Group maintains and develops strong working 
relationships with its customers which are underpinned 
by delivering high levels of service, quality products  
and by continued focus on product development and 
innovation. Emerging trends and risks associated with 
competitor activity are regularly discussed by the Board 
with appropriate actions being developed.

.

The Group continues to pursue growth 
strategies through securing contracts 
with new customers, obtaining 
additional contracts with existing 
customers and through reviewing 
acquisition opportunities. The Group 
also has to navigate both internal and 
external change, such as changes in 
regulation which present operational 
and compliance challenges and issues.

In common with other food 
manufacturers, a deterioration in  
the UK economy or a significant  
change in food consumption patterns 
could lead to a fall in demand for the 
Group’s products.

The Group is exposed to issues 
associated with the pricing and 
availability of pig meat. An increase in pig 
prices or a lack of availability of pig meat 
could adversely impact the Group’s 
operations and the ability to supply 
manufacturing sites and key customers.

A significant proportion of the Group’s 
results are generated from a small 
number of major customers and  
export sales. Loss of all or part of the 
Group’s business with one or more of 
these customers, or loss of an export 
licence, could adversely impact the 
Group’s operations.

The Board routinely receives updates on the 
contractual position of all key customers and where 
required implements necessary actions. Regarding 
business acquisitions, rigorous due diligence reviews 
are carried out. Internal and external change is 
appropriately resourced to ensure operational 
excellence and compliance, with performance 
monitored by operational and Senior Management.

The Group works closely with its key customers to 
adapt to changing consumer requirements and 
constantly reviews emerging trends in consumer eating 
habits. The Group offers a range of products across 
premium, standard and value tiers which it is able to  
flex accordingly. Pork and poultry remain extremely 
competitively priced and sought after products which 
are manufactured in an environmentally friendly manner.

The Group has a trusted long standing farming supply 
base which is complemented by supply from the 
Group’s own farms. These arrangements help to 
mitigate the risks associated with pig price volatility  
and the availability of supply.

The Group continually pursues opportunities to expand 
its customer base across all product categories  
and works closely with UK and export customers to 
ensure service, quality, food safety and new product 
developments are of the highest standard.

In common with other food manufacturers, 
the Group is exposed to interest rate risk 
on borrowings and, in specific areas, 
foreign currency fluctuations. In addition 
the Group needs continued access to 
funding for both current business, future 
growth and acquisitions.

The Group uses currency hedging arrangements  
to mitigate risks associated with foreign currency 
movements. Sites have access to the Group’s overdraft 
facility and bank balances are monitored on a daily basis 
by Group Treasury. All bank debt is arranged centrally 
and appropriate headroom is always maintained.

The risk in this area over recent 
months is starting to increase as 
global demand for pig meat increases 
together with associated prices which 
could impact the Group’s operations.

44

Cranswick plc  Annual Report & Accounts 2019

 
 
 
 
 
 
 
STRATEGIC PILLAR

RISK LEVEL

High Quality  
Products

Operating  
Excellence

Sustainability

The low, medium and high risk levels are the 
Group’s estimate of the net risk after mitigation.

High

Medium

Low

RISK TREND

  Risk increased

       Risk unchanged

  Risk decreased

RISK AREA

DESCRIPTION OF RISK

MITIGATION

NET RISK

DIRECTION

OPERATIONAL

LABOUR 
AVAILABILITY 
AND COST

IT SYSTEMS & 
CYBER SECURITY

Due to political and economic pressures, 
including those associated with Brexit, 
there is a risk that the Group’s operations 
could be adversely impacted by either the 
lack of availability of labour or the 
associated increased cost. This issue is 
particularly prevalent with agency labour  
or specialist skill sets e.g. butchery.

The Group is continually reviewing and improving its 
recruitment process and relationships with third  
party agency providers to reflect changing market 
conditions such as those associated with Brexit. In 
addition the Group is actively progressing options to 
employ more permanent members of staff and to 
consider alternative methods of production which 
embraces emerging technological developments.

Given the ongoing uncertainties 
associated with Brexit, the risk in 
relation to the availability and cost  
of agency labour has increased.

The Group relies heavily on information 
technology and key systems to support the 
business. In common with other businesses 
the Group is susceptible to cyber-attacks 
resulting in the risk of a financial loss and 
threat to the overall confidentiality and 
availability of data in systems. Whilst no 
material cyber security breaches have 
occurred over the course of the year, the 
Board is mindful of the ongoing risks in this 
area given the increasing sophistication  
and evolving nature of this threat.

The Group has a robust IT control framework in place, 
which is reviewed and tested on a frequent basis by 
internal teams and specialist third parties. Detailed 
procedures are also in place to reduce the potential  
risk of fraudulent payment requests being processed, 
together with cyber insurance which provides  
specialist technical and legal support in the event  
of a cyber incident.

FOOD SCARES  
& PRODUCT 
CONTAMINATION

In common with other food manufacturers 
the Group is subject to the risks of product 
and/or raw material contamination and 
potential health related industry-wide  
food scares. Such incidents could lead to 
product recall costs, reputational damage 
and regulatory penalties.

The Group ensures that all raw materials are traceable 
to original source and site manufacturing, storage and 
distribution systems and our suppliers are continually 
monitored by experienced and appropriately trained 
internal teams. In addition the Group has in place 
established crisis management procedures to reduce 
potential crisis impacts and improve communication  
to key stakeholders.

DISEASE & 
INFECTION 
WITHIN 
LIVESTOCK

HEALTH  
& SAFETY

A significant infection or disease outbreak 
such as African Swine Fever could result  
in the loss of supply of pig or poultry  
meat or effect the free movement of 
livestock which would impact the supply  
of key raw materials into the Group’s sites.

The Group’s pig farming activities, and other farms  
from which third party pig meat is sourced, have  
a broad geographical spread to avoid reliance on  
a single production area. The Group’s own poultry  
flock is predominately housed indoors. In addition, 
robust vaccination and bio-security procedures 
mitigate the risk of disease and infections.

The risk in this area has increased  
due to the overseas spread of African 
Swine Fever which, if it arrived in  
the UK, could adversely impact the 
Group’s operations.

A significant breach of Health & Safety 
legislation could lead to reputational 
damage and regulatory penalties, 
 including restrictions on operations, 
damages or fines.

The Group has robust Health & Safety processes and 
procedures in place and conforms to all relevant standards 
and regulations as well as pursuing industry best practice 
across its sites. All sites are subject to frequent audits  
by internal teams, customers and regulatory authorities 
to ensure standards are being adhered to.

RECRUITMENT & 
RETENTION OF 
WORKFORCE

As the Group continues to pursue its 
growth strategy, the success of the  
Group is dependent on attracting  
and retaining quality, skilled and 
experienced staff.

Across the Group robust recruitment processes, 
competitive remuneration packages and ongoing 
training and development plans are in place.  
Specifically, for Senior Management, formalised 
succession planning is also in place.

Given the current momentum of the 
business the risk has increased due  
to the need to ensure recruitment, 
development and training plans meet 
current requirements and future needs.

DISRUPTION  
TO GROUP 
OPERATIONS

The Group faces the risk of significant 
incidents such as fire, flood or loss of 
key utilities, together with the risk of 
disruption to day to day operations  
from issues such as poor operational 
management or the breakdown of key 
equipment. Such issues could result in  
the prolonged disruption to site processes.

Effective business continuity plans are in place across 
the Group and appropriate insurance arrangements 
exist to mitigate financial loss. Potential business 
disruption is minimised through multi-site operations 
across many of the Group’s core product lines. As the 
construction of the Eye poultry processing facility 
continues, business continuity plans are being 
developed given the importance of the site to the 
Group’s poultry processing capabilities.

Cranswick plc  Annual Report & Accounts 2019

45

Strategic Report 
 
 
 
 
 
 
 
46

Cranswick plc  Annual Report & Accounts 2019

CHAIRMAN’S GOVERNANCE OVERVIEW

PROVIDING EFFECTIVE
BOARD LEADERSHIP

The Board is committed to upholding high standards  
of corporate governance and embracing the requirements  
of the new 2018 UK Corporate Governance Code to support  
the Group’s long-term success and delivery of its strategy.

On behalf of the Board, I am pleased to present our corporate governance 
report and confirm that the Group has continued to comply with the 
requirements of the 2016 UK Corporate Governance Code throughout the year.

A new UK Corporate Governance Code was published by the Financial 
Reporting Council in July 2018, which will apply to our next Annual Report  
and Accounts. Work has been ongoing since summer 2018 in relation to the 
new Code to determine how to best apply its provisions to the Group. Whilst 
we are currently reporting against the UK Corporate Governance Code 2016, 
we have where possible added additional disclosure to comply with the 
requirements of the new Code. I have also taken the opportunity to explain 
below how we have decided to address the more significant new requirements 
being introduced, which we will be reporting on in more detail when the new 
reporting requirements apply to the Group in our next financial year.

The Group has historically operated works committees at many of its sites as 
a means of engaging with our workforce. In order to enhance this, encourage 
participation and comply with the requirements of the new Code, we have 
decided to appoint Tim Smith as our designated Non-Executive Director  
to further engage with our workforce to share ideas with management  
and contribute to the long-term success of the Group and delivery of our 
strategy. The Group will also continue to engage with our agency staff  
through our retained employment agencies. During the course of the coming 
year Tim will be meeting with representatives from each of our business 
divisions to supplement our existing established channels of communication 
and consultation arrangements. Tim has significant experience of the food 
sector and has previously led a number of food manufacturing businesses, 
which the Board believes means Tim is particularly well qualified to take on 
this new role. 

The Board understands the need to properly consider the interests of its 
workforce and wider stakeholders in Board discussions and decision making 
and its responsibility and duties to them under section 172 of the Companies 
Act 2006. Details of our strategy, stakeholder alignment and engagement are 
set out on pages 26 to 35 which explain how this has influenced our decisions. 
The Board is also mindful of its responsibilities to assess and monitor the 
culture of the Group to ensure this is aligned with our purpose, values and 
strategy. At a practical level this is undertaken through site visits by Directors, 
strategy days, reviewing regular HR and H&S reports and through our 
Group-wide employee survey, more details of which are set out on pages 30 
and 31. The Board’s activities have supported the delivery of the Group’s 
strategy in a number of key areas this year including, in particular, providing 
appropriate challenge and oversight in relation to the development of a new 
poultry processing site at Eye and related supply chain, which is described  
in more detail on page 17.

The new Code requires listed companies to comply generally with its terms  
or explain any areas of non-compliance. In particular, the new Code limits the 
tenure of the Chairman to nine years from first appointment to the Board, 
which given my time with the Company we will not comply with. However, the 
Board is of the view that my continuing as Chairman remains appropriate 
given my knowledge of the Group and experience of the sector. The Board is 
mindful that it needs to ensure that its composition supports the Company’s 
long-term strategic objectives and the interests of its stakeholders. The 
performance of all directors (including the Chairman), succession planning  
for all of our key roles and need to refresh the Board will therefore continue  
to be reviewed annually to support this (which will include consultation with 
our institutional Shareholders where appropriate).

Whilst we adopted a new Remuneration Policy at last year’s AGM which 
anticipated a number of the requirements to be introduced by the  
new Code, the Remuneration Committee has made a number of further 
recommendations which will be adopted to comply with the requirements  
of the new Code. Further details of these changes are included in our 
Remuneration Committee Report on pages 65 to 81.

The terms of reference of all of our Board Committees have also been 
reviewed in response to the requirements of the new Code. In particular, the 
terms of reference of the Remuneration Committee have been broadened  
to now cover the remuneration of Senior Executives (in addition to Executive 
Directors) and review of workforce and related remuneration policies.  
The scope of the Nomination Committee’s role has also been reviewed and 
now includes oversight of a diverse pipeline for succession to the Board. 
Responsibility for oversight of the Group’s whistleblowing policy has been 
reviewed and moved from the Audit Committee to the Board in accordance 
with the requirements of the new Code.

Your Board is committed to continuing to maintain a high standard of 
governance and adopting best practice as this develops. This report  
explains how we have applied the principles of good governance, propose 
implementing key changes introduced by the new UK Corporate Governance 
Code and have aligned these during the year to our strategic plans and the 
interests of Shareholders.

Martin Davey
Chairman

21 May 2019

Cranswick plc  Annual Report & Accounts 2019

47

Corporate GovernanceBOARD OF DIRECTORS

EXECUTIVE DIRECTORS

MARTIN DAVEY
CHAIRMAN

ADAM COUCH
CHIEF EXECUTIVE

MARK BOTTOMLEY
FINANCE DIRECTOR

JIM BRISBY
COMMERCIAL DIRECTOR

Term of Office

Martin was appointed to the 
Board in 1985 as Finance 
Director, appointed Chief 
Executive in 1988 and 
became Chairman in 2004.

Adam was appointed  
to the Board in 2003 as 
Managing Director of Fresh 
Pork and became Chief 
Executive in 2012.

Mark was appointed 
to the Board in 2009 
as Finance Director.

Jim was appointed to the 
Board in 2010 as Sales  
and Marketing Director  
and became Commercial 
Director in 2014.

Committee Membership

  Chair

Independent

Not applicable

Skills and Experience

Martin joined Cranswick in 
1985. As Finance Director 
he led the Company’s listing 
on the London Stock 
Exchange and was 
subsequently appointed 
Chief Executive in 1988. 
Through Martin’s guidance 
over the last 34 years the 
Group has expanded both 
organically and through 
acquisition and entered  
the FTSE 250 in 2008.  
He became Executive 
Chairman in 2004 and since 
2013 has fulfilled the role on 
a part-time basis. Martin is  
a chartered accountant.

Not applicable

Not applicable

Not applicable

Yes

Yes

Yes

Yes

Adam joined Cranswick’s 
Fresh Pork Business in 1991 
and was appointed to the 
Board in 2003 as Managing 
Director of Fresh Pork. He 
was appointed as Chief 
Operating Officer in 2011  
and then Chief Executive in 
2012. Under his leadership 
Cranswick has continued  
to expand and become  
a major player in the food 
processing industry.

Adam was a committee 
member of the British Pig 
Executive between 2005  
and 2013.

Jim joined Cranswick in 
1995. He was appointed 
Sales and Marketing 
Director in 2010 and 
Commercial Director in 2014 
and has been a key member 
of the team responsible for 
the growth of the Group and 
the development of its 
commercial strategy.

Mark joined Cranswick in 
2008 as Group Financial 
Controller and was 
appointed to the Board as 
Finance Director in 2009. 
Before joining the Company, 
Mark held a number of 
senior finance roles in  
the food sector. Mark is 
responsible for overseeing 
the financial operation  
of the Group and setting 
financial strategy. Mark is  
a chartered accountant.

External Appointments and Commitments

None

None

None

None

Board by tenure

Board by age

0-3  
years

3-6 
years

6-9 
years

9 years  
or more

41-45 
years

46-50 
years

51-55  
years

56-60  
years

61-65  
years

48

Cranswick plc  Annual Report & Accounts 2019

MARK RECKITT

KATE ALLUM

SENIOR INDEPENDENT 

NON-EXECUTIVE 

NON-EXECUTIVE 

DIRECTOR

DIRECTOR

PAM POWELL

NON-EXECUTIVE 

DIRECTOR

TIM SMITH

NON-EXECUTIVE 

DIRECTOR

Mark was appointed  

as an independent 

Kate was appointed  

as an independent 

Pam was appointed  

as an independent 

Tim was appointed  

as an independent 

Non-Executive Director  

Non-Executive Director  

Non-Executive Director  

Non-Executive Director  

in 2014.

in 2013.

in 2018.

in 2018.

  Chair 

  Chair

Mark has experience across 

Kate has experience of the 

Pam has international 

a number of sectors. He was 

food sector both within the 

experience in strategy, 

Tim has experience in the UK 

food sector having worked  

Group Strategy Director of 

UK and Europe. Kate was 

marketing and innovation  

in food manufacturing, 

Smiths Group plc between 

Chief Executive of First Milk 

in fast moving consumer 

2011 and 2014. Prior to 

joining Smiths, Mark was 

Limited from 2010 to 2015 

goods, including food and 

and prior to that was head of 

beverages. Pam spent  

interim Managing Director 

the European supply chain 

nine years at SABMiller plc, 

for McDonalds.

holding the position of 

government regulation and 

supermarket retail. Tim was 

the Group Quality Director  

at Tesco plc between 2012 

and 2017. Prior to joining 

of Green & Black’s 

Chocolate and before that 

held a number of finance 

and strategy roles at 

Cadbury plc. Mark is a 

chartered accountant.

Group Director of Strategy 

Tesco plc, Tim was the Chief 

and Innovation, and prior to 

Executive of the Food 

this, worked at Coty Europe 

Standards Agency (FSA) 

in France, Unilever plc in 

during which time he led a 

London, and Lever Brothers 

strategic review of the 

in New York.

agency. Before joining the 

FSA Tim led a number of 

businesses including Express 

Dairies plc and Arla Foods plc.

Non-Executive Director  

Chief Executive of CeDo 

of Hill & Smith Holdings plc. 

Limited. Non-Executive 

Non-Executive Director  

of Premier Foods plc and 

Non-Executive Director  

of Pret a Manger (Europe) 

A.G. Barr plc.

Limited.

Non-Executive Director  

of JD Wetherspoon plc 

between 2012 and 2016  

and Mitie Group plc between 

2015 and 2018.

Director of Origin 

Enterprises plc and Stock 

Spirits Group PLC.

 
 
 
 
 
 
 
MARTIN DAVEY

CHAIRMAN

ADAM COUCH

CHIEF EXECUTIVE

MARK BOTTOMLEY

FINANCE DIRECTOR

JIM BRISBY

COMMERCIAL DIRECTOR

Term of Office

Martin was appointed to the 

Adam was appointed  

Board in 1985 as Finance 

Director, appointed Chief 

Executive in 1988 and 

to the Board in 2003 as 

Pork and became Chief 

became Chairman in 2004.

Executive in 2012.

Managing Director of Fresh 

as Finance Director.

Mark was appointed 

to the Board in 2009 

Jim was appointed to the 

Board in 2010 as Sales  

and Marketing Director  

and became Commercial 

Director in 2014.

Committee Membership

  Chair

Independent

Not applicable

Skills and Experience

Martin joined Cranswick in 

1985. As Finance Director 

Adam joined Cranswick’s 

Mark joined Cranswick in 

Fresh Pork Business in 1991 

2008 as Group Financial 

he led the Company’s listing 

and was appointed to the 

Controller and was 

on the London Stock 

Exchange and was 

subsequently appointed 

Chief Executive in 1988. 

Board in 2003 as Managing 

Director of Fresh Pork. He 

was appointed as Chief 

Operating Officer in 2011  

Through Martin’s guidance 

and then Chief Executive in 

appointed to the Board as 

Finance Director in 2009. 

Before joining the Company, 

and has been a key member 

Mark held a number of 

senior finance roles in  

of the team responsible for 

the growth of the Group and 

over the last 34 years the 

2012. Under his leadership 

the food sector. Mark is 

the development of its 

Group has expanded both 

Cranswick has continued  

responsible for overseeing 

commercial strategy.

Jim joined Cranswick in 

1995. He was appointed 

Sales and Marketing 

Director in 2010 and 

Commercial Director in 2014 

organically and through 

acquisition and entered  

the FTSE 250 in 2008.  

He became Executive 

Chairman in 2004 and since 

2013 has fulfilled the role on 

a part-time basis. Martin is  

a chartered accountant.

to expand and become  

a major player in the food 

processing industry.

Adam was a committee 

member of the British Pig 

Executive between 2005  

and 2013.

External Appointments and Commitments

the financial operation  

of the Group and setting 

financial strategy. Mark is  

a chartered accountant.

None

None

None

None

NON-EXECUTIVE DIRECTORS

MARK RECKITT
SENIOR INDEPENDENT 
NON-EXECUTIVE 
DIRECTOR

KATE ALLUM
NON-EXECUTIVE 
DIRECTOR

PAM POWELL
NON-EXECUTIVE 
DIRECTOR

TIM SMITH
NON-EXECUTIVE 
DIRECTOR

Mark was appointed  
as an independent 
Non-Executive Director  
in 2014.

Kate was appointed  
as an independent 
Non-Executive Director  
in 2013.

Pam was appointed  
as an independent 
Non-Executive Director  
in 2018.

Tim was appointed  
as an independent 
Non-Executive Director  
in 2018.

  Chair 

  Chair

Not applicable

Not applicable

Not applicable

Yes

Yes

Yes

Yes

Kate has experience of the 
food sector both within the 
UK and Europe. Kate was 
Chief Executive of First Milk 
Limited from 2010 to 2015 
and prior to that was head of 
the European supply chain 
for McDonalds.

Mark has experience across 
a number of sectors. He was 
Group Strategy Director of 
Smiths Group plc between 
2011 and 2014. Prior to 
joining Smiths, Mark was 
interim Managing Director 
of Green & Black’s 
Chocolate and before that 
held a number of finance 
and strategy roles at 
Cadbury plc. Mark is a 
chartered accountant.

Non-Executive Director  
of Hill & Smith Holdings plc. 
Non-Executive Director  
of JD Wetherspoon plc 
between 2012 and 2016  
and Mitie Group plc between 
2015 and 2018.

Chief Executive of CeDo 
Limited. Non-Executive 
Director of Origin 
Enterprises plc and Stock 
Spirits Group PLC.

Board by gender

Male

Female

Pam has international 
experience in strategy, 
marketing and innovation  
in fast moving consumer 
goods, including food and 
beverages. Pam spent  
nine years at SABMiller plc, 
holding the position of 
Group Director of Strategy 
and Innovation, and prior to 
this, worked at Coty Europe 
in France, Unilever plc in 
London, and Lever Brothers 
in New York.

Tim has experience in the UK 
food sector having worked  
in food manufacturing, 
government regulation and 
supermarket retail. Tim was 
the Group Quality Director  
at Tesco plc between 2012 
and 2017. Prior to joining 
Tesco plc, Tim was the Chief 
Executive of the Food 
Standards Agency (FSA) 
during which time he led a 
strategic review of the 
agency. Before joining the 
FSA Tim led a number of 
businesses including Express 
Dairies plc and Arla Foods plc.

Non-Executive Director  
of Premier Foods plc and 
A.G. Barr plc.

Non-Executive Director  
of Pret a Manger (Europe) 
Limited.

COMMITTEE MEMBERSHIP

  Audit Committee

  Nomination Committee

  Remuneration Committee

Cranswick plc  Annual Report & Accounts 2019

49

Corporate Governance 
 
 
 
 
 
 
CORPORATE GOVERNANCE

HOW WE ARE GOVERNED

Cranswick plc Board

BOARD 
COMMITTEES

REMUNERATION 
COMMITTEE

NOMINATION 
COMMITTEE

AUDIT & RISK 
COMMITTEE

CHIEF EXECUTIVE

OPERATING 
BOARDS

GOURMET 
PRODUCTS

John Armstrong
John Fletcher
Marcus Hoggarth
Andy Mayer
Drew Weir
Adrian Wilson

POULTRY

FOOD CENTRAL

David Brown 
Andrew Gleadow
Jason Key
Barry Lock
David Park
Matthew Ward

Chris Aldersley
Jackie Carter
Jez Lake
Kate Maxwell
Andy Napthine
Miranda Walker
Graeme Watson

FRESH PORK

CONVENIENCE

Andy Jenkins
Carl Meade
Sam Pearl
Simon Ravenscroft
Peter Richards
Norman Smith
Rollo Thompson
Steve Westhead

Darren Andrew
Charles Bowes
Neil Clappison
Nick Mitchell
James Pontone
Neil Willis
Edward Wright

DIVERSITY

GROUP DIRECTORS BY TENURE

GROUP DIRECTORS BY AGE

GROUP DIRECTORS BY GENDER

� 0-3 years
� 4-6 years

� 7-9 years
� more than 9 years

15%

� Under 40 years
� 40-45 years
� 46-50 years

�

21%

53%

15%

23%

29%

� Male
� Female

91%

17%

12%

9%

6%

9%

50

Cranswick plc  Annual Report & Accounts 2019

 51-55 years� 56-60 years� 61-65 yearsPRINCIPLES OF  
GOOD GOVERNANCE

The Board is responsible for the long-term success and  
stewardship of the Company, overseeing its conduct and affairs  
to create sustainable value for the benefit of its Shareholders  
and other stakeholders including customers, suppliers, employees  
and the communities in which the business operates.

The Board delegates certain roles and responsibilities to its various committees and to Senior Management. The committees assist the Board by fulfilling  
their obligations and reporting back to the Board on the outcomes from their respective activities.

This report, together with the Audit Committee Report on pages 57 to 62, the Nomination Committee Report on pages 63 and 64, and the Remuneration 
Committee Report on pages 65 to 81, describes how the Board applies the principles of good governance and best practice as set out in the 2016 UK 
Corporate Governance Code (the ‘Code’) which can be found on the Financial Reporting Council’s website: www.frc.org.uk

Our approach to governance is in accordance with best practice as outlined by the key principles of the five sections of the Code: leadership; effectiveness; 
accountability; remuneration; and relations with Shareholders.

CHIEF EXECUTIVE AND  
EXECUTIVE COMMITTEE
An Executive Committee, consisting 
of the Executive Directors and 
Senior Executives from the business, 
meets occasionally to discuss 
strategy, operational and 
commercial matters affecting the 
business. The feedback from this 
committee is shared with the Board.

OPERATING BOARDS
Operating boards (or sub-boards) 
consisting of Senior Executives from 
each of the relevant businesses 
meet regularly to discuss operational 
and commercial matters affecting 
such businesses. Operating boards 
are also attended by the Executive 
Directors and relevant members  
of the Food Central operating board  
as appropriate. The feedback from 
the operating boards is shared with 
the Board.

BOARD COMMITTEES
The Board delegates certain roles 
and responsibilities to its various 
committees and to Senior 
Management. The committees 
assist the Board by fulfilling their 
obligations and reporting back to  
the Board on the outcomes from 
their respective activities.

To assist the Board in carrying out  
its functions and to ensure that  
there is independent oversight  
of internal controls and risk 
management, the Board delegates 
certain responsibilities to its principal 
committees. Read more on page 56. 

THE BOARD
The Board consists of Senior 
Executive management alongside a 
strong team of sector experienced 
Non-Executive Directors. All 
Non-Executive Directors are 
deemed to be independent. The 
Board is ultimately responsible for 
the business strategy and the 
financial robustness of the Group,  
for monitoring performance and for 
establishing a governance structure 
and practice which facilitates 
effective decision making and good 
governance. To enable the members 
of the Board to discharge these 
responsibilities, they have full and 
timely access to all relevant 
information and Board meetings  
are held at the Group’s sites  
allowing the Directors to review  
the operations and meet the 
management teams of those 
particular sites.

COMPLIANCE STATEMENT

The Board is pleased to report that it has complied with the requirements of the 2016 UK Corporate 
Governance Code during the year ended 31 March 2019. 

The Board believes that it has the appropriate blend of skills, experience, 
independence and knowledge to support the business and will continue 
to ensure an optimal level of relevant skills, experience and diversity 
amongst its members, appropriate to support the future needs of  
the business.

The Board has reviewed the financial statements and, taken as a whole, 
considers them to be fair, balanced and understandable, providing 
sufficient and appropriate information for Shareholders to assess the 
Company’s position and performance, business model and strategy.  
The Audit Committee provided guidance to the Board to assist it  
in reaching this conclusion.

Cranswick plc  Annual Report & Accounts 2019

51

Corporate Governance 
CORPORATE GOVERNANCE CONTINUED

ROLES AND RESPONSIBILITIES 

CHAIRMAN

Martin Davey

CHIEF EXECUTIVE (CEO)

Adam Couch

EXECUTIVE DIRECTORS

Mark Bottomley and Jim Brisby

SENIOR INDEPENDENT DIRECTOR (SID)

Mark Reckitt

NON-EXECUTIVE DIRECTORS

Kate Allum, Pam Powell
 and Tim Smith

COMPANY SECRETARY

Steven Glover

•  Primarily responsible for the leadership of the Board, ensuring that it is effective and promoting  

critical discussion.

•  Chairs the Nomination Committee and the Annual General Meeting.
•  Sets the Board meeting agendas in consultation with the Chief Executive and Company Secretary, 

ensuring they are aligned to the business strategy.

•  Leads the performance evaluation of the Board and ensures its effectiveness in all aspects of its role.
•  Sponsors and promotes the highest corporate governance and ethical standards.
•  Facilitates contribution from all Directors to the discussions of the Board.
•  Provides a sounding board for the Chief Executive on key business decisions and challenges proposals 

where appropriate.

•  Ensures effective communication with our Shareholders and other stakeholders.

•  Develops and implements the Group’s strategy with input from the rest of the Board and its advisers.
•  Responsible for the overall operational activity of the Group.
•  Manages the day-to-day business of the Group, leads its direction and promotes its culture and values.
•  Brings matters of particular significance or risk to the Chairman for discussion and consideration by the 

Board where appropriate.

•  Responsible for overseeing the delivery of the sustainability agenda within the Group.

•  Provide specialist knowledge and experience to the Board.
•  Support the CEO in the implementation of the Group’s strategic policies.
•  Responsible for the budgeting process and reporting of the financial performance of the Group.
•  Responsible for the commercial affairs of the Group.
•  Responsible for the successful leadership and management of commercial, risk and finance functions 

across the Group.

Is available if Shareholders want to raise concerns which normal channels have failed to resolve.

•  Provides a sounding board for the Chairman and supports him in his leadership of the Board.
• 
•  Chairs the Audit Committee.
•  Heads up the Non-Executive Directors on the Board.
•  Reviews the Chairman’s annual performance appraisal along with the other Non-Executive Directors.

•  Bring complementary skills and experience to the Board.
•  Constructively challenge the Executive Directors on matters affecting the Group.
•  Chairs the Remuneration Committee (Kate Allum).
•  Satisfy themselves as to the accuracy of the financial performance of the Group and the robustness 

and effectiveness of financial controls and risk management processes.

•  Help develop strategy with an independent outlook.
•  Together with the SID review management’s performance.

•  Responsible to the Board.
•  Acts as secretary to the Board and each of its Committees ensuring compliance with procedures.
•  Responsible, under the direction of the Chairman, for ensuring the Board receives timely and  

accurate information.

•  Provides support to the Non-Executive Directors.
•  Responsible for advising the Board on all governance matters.

52

Cranswick plc  Annual Report & Accounts 2019

BOARD EFFECTIVENESS

BOARD OPERATION AND ATTENDANCE
There were eight scheduled Board meetings held during the year and a number of other meetings and conference calls were convened for specific business 
matters. Board agendas are set by the Chairman in consultation with the Chief Executive and with the assistance of the Company Secretary. All Directors are 
expected to attend the scheduled Board meetings and relevant Committee meetings in addition to the Annual General Meeting unless they are prevented 
from doing so by prior work or extenuating personal commitments. Where a Director is unable to attend a meeting they have the opportunity to review 
relevant papers and discuss any issues with the Chairman in advance of the meeting. Following the meeting the Chairman, or Committee Chair as appropriate, 
also briefs any Director not present to update them on key matters discussed and decisions taken.

Details of Board membership and attendance at scheduled Board meetings are set out below:

Meetings held during the year

EXECUTIVE DIRECTORS

Martin Davey

Adam Couch

Mark Bottomley

Jim Brisby

NON-EXECUTIVE DIRECTORS

Mark Reckitt

Kate Allum

Pam Powell

Tim Smith

Steven Esom

Board

Audit Committee

8

4

Nomination 
Committee

2

Remuneration 
Committee

4

Meetings attended

Meetings attended

Meetings attended

Meetings attended

8/8

8/8

8/8

8/8

8/8

8/8

8/8

8/8

6/8

n/a

n/a

n/a

n/a

4/4

4/4

4/4

4/4

3/4

2/2

n/a

n/a

n/a

2/2

2/2

2/2

2/2

1/2

n/a

n/a

n/a

n/a

4/4

4/4

4/4

4/4

3/4

n/a – not applicable (where Director is not a member of the Committee). Executive Directors do attend the various Committee meetings by invitation as required.  
Steven Esom retired from the Board on 22 November 2018 and attended the maximum number of meetings whilst a Director.

PROFESSIONAL DEVELOPMENT
All Directors are provided with the opportunity for ongoing training to keep up to date with relevant legislative changes, including covering their duties and 
responsibilities as Directors and the general business environment. Directors can obtain independent advice at the expense of the Company.

In the past year the Board received updates on a number of topics including GDPR, the 2018 UK Corporate Governance Code, African Swine Fever and other 
market perspectives from both management and external advisers. The Company Secretary also provides briefings during the year on material developments 
in legal, governance and compliance matters.

During the year Non-Executive Directors also met with management to increase their understanding of the business through various informal visits and 
briefing sessions.

Cranswick plc  Annual Report & Accounts 2019

53

Corporate Governance 
CORPORATE GOVERNANCE CONTINUED

KEY ACTIVITIES

STRATEGIC LEADERSHIP

GOVERNANCE AND RISK

•  Regularly discussing strategy at Board meetings throughout  

the year.

•  Receiving presentations from operational management  

on future strategic opportunities.

•  Considering potential acquisition opportunities and other  

strategic initiatives.

•  Reviewing the commissioning of the Group’s new £27 million 

Continental Foods facility at Bury.

•  Reviewing the development of the Group’s new £75 million  

primary poultry processing facility at Eye, Suffolk.

•  Reviewing the Group’s substantial investment programme  
in upstream agricultural operations in both pork and poultry.
•  Considering the Group’s sustainability strategy, Second Nature.
•  Considering the UK’s exit from the EU and related contingency 

planning.

•  Reviewing the three year forecasts and other factors in support of 
the Viability Statement. (Viability is considered in detail on page 43).

•  Reviewing Board and Committees’ effectiveness and Directors’ 

conflicts of interest.

•  Reviewing terms of reference for all Committees.
•  Reviewing quarterly Health & Safety, Risk and Technical updates.
•  Reviewing the principal financial and non-financial risks,  

including cyber, to which the Group is exposed (supported by  
the Audit Committee).

•  Considering governance reforms introduced by the 2018  

Corporate Governance Code.

PEOPLE AND SUCCESSION

PERFORMANCE MONITORING

•  Considering proposals on succession planning, when required,  

for the Board.

•  Approving promotion of new Senior Executives to the  

subsidiary boards.

•  Reviewing proposals on Senior Executive succession planning.
•  Considering the talent management programme and the 

need to develop the managers and executives of the future.

•  Reviewing the structure, size, composition and diversity  
of both the Board and its Committees (supported by the 
Nomination Committee).

•  Approving the Group’s tax strategy.
•  Approving the Company’s dividend strategy.
•  Recommending the 2017/18 final dividend and the 2018/19  

interim dividend.

•  Reviewing and approving the Group’s annual budget, interim  

results and Annual Report.

•  Considering whether the Annual Report and Accounts are fair, 

balanced and understandable.

•  Considering monthly operational reports from the Chief Executive, 

Finance Director and Commercial Director.

•  Reviewing reports from the Chairs of the Audit, Nomination  

and Remuneration Committees.

•  Reviewing behaviours to ensure these are in line with the  

Group’s culture.

•  Approving capital expenditure proposals in excess of £1 million.

CONFLICTS OF INTEREST
The Board has completed its annual review of the register relating to potential conflicts of interest with its Directors and confirms that no such conflicts exist.

RISK MANAGEMENT AND INTERNAL CONTROL
It is the Board’s role to protect the business from operational and financial risks and it has established a system of internal control which safeguards the 
Shareholders’ investment and the Group’s assets. Such a system provides reasonable but not absolute assurance against material misstatement or loss,  
as it is designed to manage rather than eliminate the risk of failure to achieve business objectives. The Board is responsible for reviewing the effectiveness  
of internal controls. The Audit Committee supports the Board in this process by reviewing the principal risks, and the report on pages 57 to 62 outlines  
further this process.

The Group operates within a clearly defined organisational structure with established responsibilities, authorities and reporting lines to the Board. The 
organisational structure has been designed in order to develop, plan, execute, monitor and control the Group’s objectives effectively and to ensure that 
internal control is embedded within the operations.

The Board confirms that the key ongoing processes and features of the Group’s internal, risk-based, control system have been fully operative throughout  
the year and up to the date of approval of the Annual Report.

54

Cranswick plc  Annual Report & Accounts 2019

FINANCIAL REPORTING
The culture of the business extends to the provision of financial information. Operational management provide weekly forecasts, monthly trading reports,  
and annual budgets and these are forwarded to Group management and are discussed at monthly site operating board meetings. Group Executive Directors 
attend most of these meetings and the information is consolidated and reported at Group Board meetings. The Group prepares an annual budget and half 
year re-forecast that are agreed by the Board, with the budget including a three year forecast for consideration to support the Viability Statement. The use  
of standard reporting software by all Group entities ensures that information is presented in a consistent manner which facilitates the preparation of the 
consolidated financial statements. Site directors and finance heads are required to sign a monthly confirmation that their business has complied with the 
Group’s accounting policies and procedures, with a more detailed confirmation provided for half year and year end reporting.

Remuneration
The Remuneration Committee monitors the executive remuneration packages and incentive schemes and believes the incentives provide a strong alignment 
between Shareholders, the Executive Directors and the wider Senior Executive Management team. The remuneration policy was agreed at the AGM in 2018. 
Details of the policy are included in the Remuneration Committee Report on pages 65 to 81 which provides further details on Directors’ remuneration, 
together with the activities of the Remuneration Committee during the year.

Relations with Shareholders
Regular engagement with investors provides the Group with the opportunity to discuss certain areas of interest and to ascertain any areas of concern they 
may have. Further details of steps taken by the Group to engage with its Shareholders are set out on page 33. Details of the Company’s major Shareholders  
are set out on page 83.

By order of the Board

Steven Glover
Company Secretary

21 May 2019

Cranswick plc  Annual Report & Accounts 2019

55

Corporate GovernanceCORPORATE GOVERNANCE CONTINUED

BOARD COMMITTEES

The Board delegates certain roles and responsibilities to its 
committees which assist the Board by fulfilling their obligations  
and reporting back to the board on their activities.

THE AUDIT COMMITTEE
CHAIR: MARK RECKITT
•  Steven Esom*
•  Kate Allum
•  Tim Smith
•  Pam Powell

Integrity of financial statements

KEY RESPONSIBILITIES
• 
•  Accounting policies
• 
•  External audit
•  Whistleblowing and anti-bribery
•  Group viability and related disclosure

Internal controls and risk management

THE NOMINATION COMMITTEE
CHAIR: MARTIN DAVEY
•  Steven Esom*
•  Mark Reckitt
•  Kate Allum
•  Tim Smith
•  Pam Powell

KEY RESPONSIBILITIES
•  Board composition
•  Succession planning
•  Non-Executive Directors
•  Diversity
•  Governance and evaluation

THE REMUNERATION COMMITTEE
CHAIR: KATE ALLUM
•  Mark Reckitt
•  Tim Smith
•  Pam Powell
•  Steven Esom*

KEY RESPONSIBILITIES
•  Review of Remuneration Policy
•  Executive Director and Senior 

Executive remuneration

•  Approval of bonuses
•  LTIP awards
•  Shareholder engagement

*  Until retirement from the Board on 22 November 2018.

56

Cranswick plc  Annual Report & Accounts 2019

p57p63p65AUDIT COMMITTEE REPORT

THE AUDIT COMMITTEE

The Audit Committee assists the Board in discharging its 
responsibilities for the integrity of the financial statements 
and narrative reporting, the effectiveness of internal 
reporting processes and systems of internal controls, 
identification and management of risks and the external 
and internal audit processes.

COMPOSITION OF THE AUDIT COMMITTEE
The Audit Committee comprises the following Non-Executive Directors:

Committee Members

Mark Reckitt – Chair

Steven Esom*

Kate Allum

Tim Smith

Pam Powell

Meetings  
attended

4 

3 

4 

4

4

*    Steven Esom retired as a Non-Executive Director, and as a member of the Audit Committee, 
on 22 November 2018 and attended the maximum number of meetings whilst a Director.

OTHER REGULAR ATTENDEES
The Chairman, Chief Executive, Group Finance Director, Group Financial 
Controller, Group Head of Internal Audit & Risk, External Audit Partner and 
External Audit Director attended by invitation as required. The Group 
Company Secretary also attended meetings as secretary to the Committee.

FREQUENCY OF MEETINGS
The Committee meets as necessary and at least three times a year.

INDEPENDENCE
All Members of the Committee are independent.

KEY ACTIVITIES IN 2018/19
Integrity of Financial Statements

•  Reviewed and challenged the key financial reporting judgements and 

concluded that accounting treatments were appropriate.

•  Reviewed and challenged the harmonisation of Group accounting policies 
on engineering stock and overhead absorption and concluded that this 
did not have a material impact on the Financial Statements. 

Whistleblowing and anti-bribery

•  Reviewed and approved the Group’s anti-bribery policy.
•  Reviewed and approved the Group’s whistleblowing policy.
•  Reviewed, on behalf of the Board, whistleblowing reports and their 

resolution.

•  Reviewed and concluded that the Financial Statements and narrative 

Internal controls and risk management

reporting are fair, balanced and understandable.

•  Reviewed and concluded that the Group is viable over the three-year 

review period and that the Viability Statement disclosures are appropriate.

Accounting policies

•  Reviewed the Group’s internal controls and risk management systems 
including those for assessing emerging risks and concluded that they  
are operating effectively.

•  Reviewed and assessed the appropriateness of financial resource across 

the Group.

•  Reviewed the Group’s accounting policies to ensure they remain 

•  Reviewed and challenged the work, and associated reporting, of the 

appropriate and have been consistently applied.

Group Risk Committee.

•  Reviewed the disclosure of Alternative Performance Measures 

(APMs) and concluded that they are appropriate for monitoring the 
Group’s underlying performance.

•  Reviewed the impact of new and forthcoming accounting standards  
and concluded that disclosures in this year’s Financial Statements  
are appropriate.

Internal audit

•  Reviewed and challenged the work of the Group’s Internal Audit function 

•  Reviewed and challenged the Group’s Brexit readiness planning.
•  Reviewed and updated the Committee’s terms of reference to take 

account of the new 2018 Corporate Governance Code.

Group viability and related disclosures

•  Reviewed and concluded that a three-year time horizon for the Group’s 

Viability Statement remained appropriate.

•  Reviewed the Group’s budget, forecasts and downside sensitivity analysis 
and concluded that the Group is viable over the three-year time horizon.

and concluded that it is operating effectively and is appropriately resourced.

•  Reviewed and approved the Viability Statement disclosures in the 

•  Reviewed and approved the Internal Audit Charter.
•  Reviewed and approved the Internal Audit plan for the coming year.

Financial Statements.

External audit

•  Reviewed and was satisfied with the effectiveness of the external  

audit process.

•  Approved the terms of engagement and remuneration of the  

external auditor.

•  Monitored the independence of the external auditor and concluded  

that PricewaterhouseCoopers LLP (‘PwC’) is independent.

Cranswick plc  Annual Report & Accounts 2019

57

Corporate GovernanceAUDIT COMMITTEE REPORT CONTINUED

I am pleased to report on the activities of the Audit Committee during the year ended 31 March 2019.

As in previous years, the Committee has focused on its core responsibilities of supporting the Board and protecting the interests of Shareholders in relation  
to financial reporting and internal control. This has been achieved by ensuring that the Group has in place a robust risk management process and an effective 
internal control framework to manage its risks, in support of going concern and viability confirmations. In addition, the Committee has continued to focus  
on ensuring the integrity, quality and compliance of the Group’s external financial reporting.

the role, composition, activities and responsibilities of the Audit Committee;

This report sets out:
• 
•  a summary of the meetings of the Audit Committee during the year;
the significant financial reporting issues debated by the Committee;
• 
the Committee’s oversight of the Group’s Risk Management and internal control systems in support of the Board;
• 
the respective roles and effectiveness of the internal and external auditors; and
• 
the Committee’s annual review of external auditor independence.
• 

The Committee met four times during the year and invited the Company’s Chairman, Chief Executive, Group Finance Director, Group Financial Controller and 
Head of Internal Audit & Risk to attend the meetings along with the external Audit Partner and Director. In addition, the Committee also held separate private 
meetings with internal and external audit.

The Committee reviewed the appropriateness of the financial results and narrative reporting for the full year and half year and the first and third quarter trading 
statements, including applicable accounting policies, key judgement areas, going concern and viability assumptions. The Committee also reviewed the Annual 
Report & Accounts taken as a whole to ensure they are fair, balanced and understandable and provide the necessary information for Shareholders to assess 
the Company’s performance, business model and strategy.

Specific areas of financial reporting focus during the year included:
the quantum and appropriateness of commercial accruals; and
• 
the accounting treatment and disclosure of biological assets.
• 

The Committee reviewed Internal Audit’s terms of reference and work plans and oversaw the Group’s relationship with the external auditor including scope, 
fees and work performed. The Committee was satisfied with the performance of the Group’s internal audit function and the external auditor.

In the coming year, the Committee will continue to focus on the Group’s risk management processes, internal control frameworks and external financial 
reporting to ensure that they remain effective and robust to support the future successful growth and development of the business.

On behalf of the Board

Mark Reckitt
Chair of the Audit Committee

21 May 2019

58

Cranswick plc  Annual Report & Accounts 2019

ROLE OF THE COMMITTEE
The Committee’s primary role is to assist the Board in providing effective governance over the appropriateness of the Group’s financial and related narrative 
reporting, risk management and internal control systems. It is responsible for monitoring the integrity of the financial statements and other communications 
and announcements to the market, and for considering whether accounting policies are appropriate. It reviews the Company’s internal controls and risk 
management frameworks, and reviews and approves the activities, plans and effectiveness of both the Group’s internal and external auditors.

The Audit Committee terms of reference, which are reviewed and approved by the Board annually, are available on the Company’s website and at the Annual 
General Meeting. The Committee’s terms were updated during the year with reference to the 2018 UK Corporate Governance Code.

The timing of meetings is designed to fit in with the Group’s financial calendar, with meetings in advance of half year and year-end financial reporting in 
November and May respectively, and additional meetings in September and March in preparation for the half year and year-end processes.

All members of the Committee have extensive managerial experience in large, complex, food sector organisations and have a wide range of financial, 
commercial and operational expertise. It is a requirement of the UK Corporate Governance Code that at least one Committee member has recent and 
relevant financial experience. Mark Reckitt, the Committee Chairman, meets this requirement. Full biographical details of the Audit Committee members  
can be found on page 49.

ACTIVITIES OF THE COMMITTEE
The Committee is required to meet at least three times a year and its agenda is linked to the Group financial calendar. The Company Chairman, Chief 
Executive, Finance Director, Group Financial Controller, Head of Internal Audit & Risk and representatives of the external auditor are invited to attend each 
meeting. The Company Secretary also attends the meetings as secretary to the Committee. Both the external auditor and the Head of Internal Audit & Risk 
have the opportunity to access the Committee, without the Executive Directors being present, at any time, and the Committee formally meets with both the 
external auditor and internal audit independently, at least once a year.

PRINCIPAL RESPONSIBILITIES OF THE AUDIT COMMITTEE
The Committee’s principal responsibilities include reviewing and monitoring:
• 
• 
• 
• 
• 
• 
• 
• 

the integrity of the Group’s financial statements and related narrative reporting;
the Group’s accounting policies and the impact of new and amended accounting standards;
the effectiveness of the Group’s financial reporting, internal control and risk management systems in support of the Board;
the effectiveness of the internal audit function in the context of the Company’s overall risk management framework;
the effectiveness, scope, cost and independence of the Group’s external auditor;
the appropriateness of financial resource across the Group, particularly at those sites experiencing rapid growth;
the Company’s whistleblowing and anti-bribery policies; and
the Group’s viability, and its disclosure within the Annual Report.

The Committee makes recommendations to the Board on the removal, appointment or reappointment of the Group’s external auditor. The Committee also 
reviews its terms of reference annually and makes recommendations to the Board for any appropriate changes.

FAIR, BALANCED AND UNDERSTANDABLE
At the request of the Board, the Audit Committee has reviewed and reported to the Board that it is satisfied that the financial statements taken as a whole  
are fair, balanced and understandable and provide the necessary information for Shareholders to assess the Company’s position and performance, business 
model and strategy.

In order to give this report, the Audit Committee carried out a number of additional procedures including:
•  obtaining confirmation from the relevant preparers of the various parts of the Annual Report that they had reviewed the fairness and completeness  

of their sections;

•  ensuring a thorough verification process had been completed;
•  consideration of the Annual Report and Accounts in the context of the Audit Committee’s knowledge and experience of the business;
• 

reviewing the disclosure of Alternative Performance Measures (APMs) and considering their appropriateness for monitoring the Group’s  
underlying performance;

•  holding discussions with both internal and external audit; and
• 

reviewing and discussing a paper from the Finance Director outlining issues to consider and why he believed the Annual Report was fair, balanced  
and understandable.

The Board and the Committee understand that ‘fair’ should mean reasonable and impartial, ‘balanced’ should mean even-handed with both positive  
and negative messages being portrayed and ‘understandable’ should mean simple, clear and free from jargon or unnecessary clutter.

VIABILITY STATEMENT
At the request of the Board, and reflecting the requirement of the UK Corporate Governance Code, the Audit Committee has reviewed and reported  
to the Board that it is satisfied with the risk disclosures and Viability Statement which have been presented.

In order to give this report, the Audit Committee carried out a number of additional procedures including:
• 
•  considering the appropriateness of the three-year time horizon selected for testing the Group’s viability, including consideration of the uncertainty 

reviewing risk reporting disclosures in detail;

resulting from the UK’s exit from the European Union;
reviewing the Group’s annual budget and extended three-year forecast and the assumptions therein for reasonableness;

• 
•  agreeing appropriate downside sensitivities to be applied to the forecasts for stress testing, based on the Group’s principal risks and the work of the  

Risk Committee; and
reviewing the availability of debt funding for the Group across the three-year forecast period.

• 

Cranswick plc  Annual Report & Accounts 2019

59

Corporate GovernanceAUDIT COMMITTEE REPORT CONTINUED

The Board and the Committee concluded that, based on the results of the analysis provided, they have a reasonable expectation that the Group will be able  
to continue in operation and meet its liabilities as they fall due over a three-year time horizon (see page 43).

PERFORMANCE EVALUATION OF THE AUDIT COMMITTEE
In the current year an internal evaluation of the performance of the Board and its Committees was carried out which concluded that the Audit Committee 
continues to provide effective leadership and exerts the required levels of governance and control. Further details of the evaluation are included in the Board 
performance evaluation on page 64.

FINANCIAL REPORTING
During the year, the Audit Committee reviewed accounting papers prepared by management and considered, with input from the external auditor, the 
appropriateness of the main accounting policies, estimates and judgements made in preparing the financial statements. The key matters that the Committee 
considered in reviewing the financial statements for the year ended 31 March 2019 are set out below.

Financial reporting area

Judgement and assurance considered

Commercial accruals

Biological assets

The Committee reviewed the level of commercial accruals for rebates, discounts and promotional activity at the balance sheet 
date. The level of commercial accruals is viewed by the Committee, management and the external auditor as an area sensitive 
to a moderate degree of commercial judgement, albeit 77 per cent of the year end accrual related to volume rebates and similar 
allowances which require a lower level of judgement and estimation due to their mechanical calculation. The Committee also 
noted the FRC’s guidance on complex supplier arrangements. Following the adoption of IFRS15, the Group has also reviewed 
its accounting practice in respect of aged commercial accruals and has introduced a maximum holding period for aged 
balances, under normal circumstances, of three years. After reviewing and challenging the level of accruals and the intra-year 
movement, including the profit effect and considering the work of internal and external audit in verifying the underlying 
contractual arrangements, the Committee supported management’s assumptions and accounting treatment including  
the disclosures provided in the report and accounts. (See Note 20).

In accordance with IAS 41, biological assets (pigs and chickens) are valued at fair value in the Group balance sheet, with the net 
valuation movement disclosed separately on the face of the income statement. The valuation requires a significant level of 
judgement and is sensitive to the key assumptions used in the models which include mortality rates, growth rates and the fair 
value of livestock at the various stages of development. The Audit Committee reviewed the assumptions used within the 
models and management’s proposed accounting treatment and was satisfied that the standard had been fairly and 
consistently applied and the required disclosures made in the financial statements. (See Note 16).

RISK MANAGEMENT AND INTERNAL CONTROL
The Committee conducted its annual review of the effectiveness of the Company’s internal control and Risk Management Framework through the work of 
Internal Audit, the external auditor’s control recommendations on the Group’s financial control environment following their audit and thorough review and 
challenge of monthly Board reports. The Committee also reviewed the Group’s whistleblowing and bribery prevention policies and whistleblowing reports  
on behalf of the Board.

A Risk Committee chaired by the Group Finance Director and including representatives from all areas of the business meets quarterly, reporting its outputs 
directly to the Committee and updating the Board accordingly.

During the prior year, to provide additional assurance that the Group’s Risk Management Framework is operating effectively, the Audit Committee engaged 
Aon plc to provide an independent review of the Framework, including the activities of the Risk Committee. The review confirmed that, overall, arrangements  
were appropriate for the size of the Group and operating effectively, as well as highlighting several areas for the further development of the Framework.  
The recommendations of this review have been incorporated into the Group’s Risk Management Framework during the course of the year.

The Committee reviewed the key conclusions from work performed by the Group Risk Committee during the year to gain assurance over the Risk 
Management Framework in place across the Group which is designed to identify, evaluate, monitor and mitigate risk. Particular emphasis was placed on 
reviewing and challenging the work of the Risk Committee in respect of Brexit readiness planning (which with hindsight we would have devoted more time  
to had we realised quite how difficult the political process would become) and the expansion of the Group’s poultry operations and the attendant HR and 
Commercial Risks. The Committee was satisfied that all principal risks, including emerging risks, had been identified (see pages 42 to 45) and that the risk 
management framework, including processes for assessing and reporting emerging risks, is operating effectively and is appropriate to support the Group’s 
strategy for continued growth.

60

Cranswick plc  Annual Report & Accounts 2019

INTERNAL AUDIT
The Audit Committee is responsible for monitoring the performance and effectiveness of the Company’s Internal Audit activities. The Audit Committee 
reviewed and approved the annual Internal Audit plan, ensuring that it was aligned to the principal risks of the business and received regular progress updates 
on delivery of the plan objectives at each of its meetings during the year. On an annual basis, the Committee reviews and approves the Group’s Internal Audit 
Charter which sets out the role and mandate of the Internal Audit function.

The Internal Audit approach takes into account the overall Group risk framework as well as risks specific to individual operations and is regularly updated to take 
into account changes to the risk profile of the Group. The plan set out at the beginning of the current year was achieved. Internal Audit findings together with 
responses from management were considered by the Audit Committee and where necessary challenged. The Audit Committee also reviewed progress by 
management in addressing the issues identified on a timely basis. The Audit Committee was satisfied that the Internal Audit function is operating effectively 
and that the level of experience and expertise within the department is appropriate to meet the Group’s needs.

During the year, Internal Audit performed a core financial controls review at all sites and also reviewed specific Group non-financial risk areas. Overall no control 
failings or weaknesses were identified that would have a significant impact on the Group; however, recommendations were raised where necessary at specific 
sites to strengthen existing processes and controls and follow-up audit visits were carried out at the majority of sites to ensure that agreed corrective actions 
were being taken.

The Committee keeps the performance and effectiveness of the Internal Audit function under review and in doing so it also assesses the quality, experience 
and expertise within the department. To provide additional assurance that the Internal Audit department is operating effectively, the Committee engaged 
Deloitte LLP during the prior year to provide an independent assessment of the function.

The review concluded that audits were ‘in all material aspects’ compliant with Institute of Internal Audit (IIA) standards and also noted that the function has 
clarity of purpose, has a good understanding of the business, is taken seriously and respected across the Group, and benefits from strong engagement with 
the Board and Audit Committee. A number of recommendations for the further development of the function were proposed and these recommendations 
have been incorporated into the work of the Internal Audit function during the course of the year.

The Group operates a decentralised structure where significant accountability is devolved to site operational and financial management. Control weaknesses 
identified at site level are taken seriously and management and the Committee seek to ensure that their cause is understood and mitigating actions are taken 
to limit the potential for recurrence. In view of the work of internal audit, external audit and Group management, it is considered unlikely that a weakness at an 
individual site would have a significant impact on the Group.

EFFECTIVENESS OF THE EXTERNAL AUDIT PROCESS
PricewaterhouseCoopers LLP (‘PwC’) has been the Group’s auditor since 2017. The Audit Committee assesses annually the qualifications, expertise, 
resources and independence of the auditor as well as the quality and effectiveness of the audit process.

In addition to the year-end audit, PwC carried out a review on the Group’s interim reporting during the year. The Committee considers that such a review gives 
the Board additional assurance over the half year process and reporting.

During the year, the Committee assessed the external auditor’s performance and effectiveness through a questionnaire completed by Audit Committee 
members and the Group’s senior finance team. The output from the process was reviewed and discussed by the Audit Committee and with the external 
auditors.

The Committee also considered the following factors in assessing the effectiveness of the external audit process:
• 
• 
• 
• 
• 

the experience and expertise of the Audit Partner and the audit team;
the level of professional scepticism displayed throughout the audit process;
the extent to which the audit plan was met and the quality of its delivery and execution;
the robustness and perceptiveness of work performed on key accounting and audit judgements; and
the content of reports on audit findings and other communications.

Having considered these factors, and having noted the observations made in the auditor’s reporting, the Committee was satisfied with the effectiveness  
of the external audit process.

The Audit Committee also approves the terms of engagement and remuneration of the external auditor and monitors their independence. The Committee 
confirms that it has complied with the requirements of the CMA Order 2014 as regards audit tendering, auditor appointment, negotiation and agreement of 
audit fees and approval of non-audit services.

Cranswick plc  Annual Report & Accounts 2019

61

Corporate GovernanceAUDIT COMMITTEE REPORT CONTINUED

AUDITOR INDEPENDENCE
The Group meets its obligations for maintaining an appropriate relationship with the external auditor through the Audit Committee, whose terms of reference 
include a requirement to oversee the commissioning, and monitor the level, of non-audit work performed by the external auditor, to ensure objectivity and 
independence is safeguarded. There is an established policy concerning the types of non-audit services the external auditor should not carry out to avoid 
compromising their independence and these include internal accounting or other financial reporting services, internal audit, tax advice, legal, actuarial or 
valuation services, executive or management roles or functions and remuneration consultancy. The Audit Committee Chair’s approval is required prior to 
awarding to the external auditor any reporting accountant, or corporate transaction work or any other non-audit services in excess of £30,000.

During the year, the Audit Committee reviewed and considered the following factors to assess the objectivity and independence of PwC:
•  The auditor’s procedures for maintaining and monitoring independence, including those to ensure that the partners and staff have no personal or business 

relationships with the Group, other than those in the normal course of business permitted by UK ethical guidance.

•  The degree of challenge to management and the level of professional scepticism shown by the audit partner and the audit team throughout the process.
•  The auditor’s policies for rotation of the audit partner every five years, and regular rotation of key audit personnel. The current Audit Partner (Ian Morrison) 

and the current Audit Director were selected by PwC to lead the audit of the Group from the year ended 31 March 2018.

•  The nature of non-audit work undertaken during the year and its approval in accordance with the Audit Committee’s guidelines for ensuring independence.
•  Adherence to the Group’s internal policy that, other than in exceptional circumstances, the fees paid to the external auditor for non-audit work in any one 

year should not exceed the lower of £500,000 and 50 per cent of the external audit fee on average over the last three years.

•  A report from PwC confirming that they have adequate policies and safeguards in place to ensure that auditor objectivity and independence is maintained.

Details of the non-audit work and fees paid during the year are set out below:

Non-audit fees

Interim review
Other services
Total Non-Audit Fees
Total Audit Fees
Ratio of Non-Audit Fees to Audit Fees

£’000

15
–
15
267
0.06:1

The ratio of non-audit fees to audit fees for the year was well below the 50 per cent limit set out in the Group’s policy.

The non-audit work undertaken by the external auditor during the year was limited to the review of the Group’s interim results which the Audit Committee 
does not consider would provide a threat to PwC’s independence.

The Audit Committee is aware of, and sensitive to, investor body guidelines on non-audit fees and the policy of awarding non-audit services is kept under 
review to ensure that the correct balance is maintained between the Group realising cost-effective benefits from the accumulated knowledge and experience 
of PwC, whilst also making sure that their audit independence and objectivity is maintained.

A copy of the Committee terms of reference is available on the Company’s website at www.cranswick.plc.uk.

Following consideration of the performance and independence of the external auditor at its meeting in May 2019, the Audit Committee recommended to the 
Board that the reappointment of PwC as the Company’s external auditor should be proposed to Shareholders at the 2019 Annual General Meeting.

Mark Reckitt
Chair of the Audit Committee

21 May 2019

62

Cranswick plc  Annual Report & Accounts 2019

NOMINATION COMMITTEE REPORT

THE NOMINATION COMMITTEE

The Nomination Committee reviews the structure, size and 
composition of the Board and is responsible for considering 
and making recommendations to the board on new 
appointments of Executive and Non-Executive Directors. 
As Chair of the Nomination Committee I am pleased to 
introduce its report for the year ended 31 March 2019.

COMPOSITION OF THE NOMINATION COMMITTEE

Committee Members

Martin Davey – Chair

Steven Esom*

Kate Allum

Mark Reckitt

Pam Powell

Tim Smith

Meetings 
attended

OTHER REGULAR ATTENDEES
•  The Chief Executive and Finance Director attend by invitation as required.
•  The Company Secretary also attends meetings as secretary to the 

Committee.

FREQUENCY OF MEETINGS
The Committee meets as necessary and at least twice a year.

INDEPENDENCE
Except for the Chair, all Members of the Committee are independent.

 2/2

 1/2

 2/2

 2/2

 2/2

 2/2

*    Steven Esom retired as a Non-Executive Director, and as a member of the Nomination Committee, 
on 22 November 2018 and attended the maximum number of meetings whilst a Director.

KEY ACTIVITIES IN 2018/19

Board Composition

Diversity

•  Supervised Board induction training for new Non-Executive Directors
•  Approved the appointment of a designated Non-Executive Director  

•  Reviewed the Group’s diversity policy.
•  Considered implications of the 2018 UK Corporate Governance Code  

to facilitate workforce engagement.

for the Group.

Succession planning

Governance and evaluation

•  Reviewed and updated succession plans for the Board and Senior 

•  Reviewed the Governance Section of the 2019 Annual Report  

Management.

•  Reviewed Group talent management programme.

Non-executive directors

•  Reviewed the continued independence of the Non-Executive Directors.
•  Reviewed Non-Executive Director time commitments and overboarding.

BOARD APPOINTMENTS
Pam Powell and Tim Smith joined the board on 1 April 2018 and in addition  
to attending scheduled board meetings have undertaken a number  
of independent site visits to the Group’s key facilities and have met with 
operational management and the Group’s advisers to gain an in depth 
understanding of Cranswick’s operations and the markets it operates in.  
As previously announced, having served for nine years as a Non-Executive 
Director, Steven Esom retired in November 2018 in accordance with the 
principles of good corporate governance.

Following Steven’s retirement, Mark Reckitt who joined the Board in 2014, has 
taken on the role of Senior Independent Director in addition to his role as Chair 
of the Audit Committee and Kate Allum, who joined the Board in 2013, has 
taken on the role as Chair of the Remuneration Committee. In accordance 
with the requirements of the 2018 Corporate Governance Code, Kate has 
served more than 12 months as a member of the Remuneration Committee 
prior to her appointment as Chair.

Following Pam and Tim’s appointment and Steven’s retirement in 2018, at least 
half of the Board are now independent Non-Executive Directors in compliance 
with the requirements of the 2018 UK Corporate Governance Code.

and recommended it to the Board for approval.
•  Reviewed the Committee’s terms of reference.
• 

Internal evaluation of Committee’s effectiveness undertaken.

As explained in my Governance Overview, the Board has decided to further 
engage with the Group’s workforce through the appointment of a Designated 
Non-Executive Director. I am pleased to report that the Board approved the 
appointment of Tim Smith to this new role to lead this initiative. Tim has 
significant experience of the food industry having previously led a number  
of food processing companies which we believe means he is well qualified  
to undertake this role.

All directors (other than Steven Esom) will be standing for re-election at the 
Annual General Meeting. The Board has set out in the Notice of the Meeting its 
reasons for supporting the re-election of the Directors and their biographical 
details on pages 48 and 49 demonstrate the range of experience and skills 
which each brings to the benefit of the Company.

SUCCESSION 
During the year, the Committee reviewed the Group’s succession plan which 
relates to executive members of the Board and key management throughout 
the Group. The Committee’s review included arrangements relating to 
contingency planning for sudden and unforeseen departures together with 
longer term planning focused on identifying potential candidates within the 

Cranswick plc  Annual Report & Accounts 2019

63

Corporate GovernanceNOMINATION COMMITTEE REPORT CONTINUED

Group for progression and areas where external recruitment may be required.
Members of the Committee have increasingly met with the wider executive 
management team, who gain exposure to the Board through site visits,  
Board presentations and ad hoc informal dinners held throughout the year.

In relation to the appointment of any new Non-Executive Directors or Chairman, 
the Group’s policy is to engage independent external search consultants  
to assist with appointments, who are required to have adopted the Voluntary 
Code of Conduct for Executive Search Firms on gender diversity and best 
practice. The Group does not advertise Non-Executive positions, but keeps 
developments in market practice in relation to this under review.

As part of the planned transition of executive responsibilities in the Group,  
I reduced my part time executive responsibilities from September 2018. 
Consequently, as explained in the Remuneration Report my participation in 
the Group’s bonus scheme was reduced pro rata to 31 August 2018 to reflect 
this and I will not participate in any new LTIP awards in 2019, or in the Group’s 
2019 bonus scheme.

NON-EXECUTIVE DIRECTORS
Consideration was given by the Committee to the continued independence 
of the Non-Executive Directors, including their term in office, the time 
commitment required from each of them taking into account the number  
of meetings and preparation and attendance at those meetings. It was 
concluded that all Non-Executive Directors remained independent and 
devoted an appropriate amount of time to fulfil their responsibilities.

The Committee has considered Director ‘overboarding’ and it is pleased  
to note that there are no issues at the current time. It believes that the 
Non-Executive Directors have sufficient time and energy to be effective 
representatives of Shareholders’ interests. During the year Kate Allum  
was appointed to the Board of Stock Spirts Group plc as a Non-Executive 
Director, however, the Board was satisfied that, taking into account Kate’s 
other commitments, she will continue to have sufficient capacity to properly 
fulfil her role as a Non-Executive Director of the Company.

In accordance with the 2018 Corporate Governance Code all future additional 
external appointments undertaken by any Director will require the prior 
approval of the Board. 

DIVERSITY POLICY 
Cranswick recognises the benefits of bringing together a wide variety  
of backgrounds and experiences and is therefore firmly committed to 
developing a diverse workforce that is truly representative of all sections of 
society. All appointments, including recruitments and internal promotions, 
are based on merit, qualification and abilities, and are not influenced or 
affected by race, colour, nationality, religion or belief, gender, marital status  
or civil partnership, family status, pregnancy or maternity, sexual orientation, 
gender reassignment, disability or age.

The Nomination Committee believes that diversity strengthens the Board  
and that it is important that the Board is not made up exclusively of like-minded 
individuals with similar backgrounds. Whilst management appointments will 
continue to be made on the basis of merit, without the adoption of specific 
diversity targets, the Group recognises the benefits of a more diverse 
management and has a policy of actively increasing diversity at all levels.  
The Board is mindful of the targets set out in the Hampton-Alexander and 
Parker Reviews when considering future appointments.

Successful delivery of the Group’s strategy and planned growth depends  
on the recruitment and retention of a motivated and skilled workforce in an 
increasingly competitive and mobile labour market. The Board recognises that 
actively broadening diversity to ensure that our workforce is more reflective of 
society maximises our available talent pool and the attractiveness of a career 
with the Group both at a senior level and more generally.

The gender breakdown of the workforce is set out above and I am pleased  
to report that in all categories the proportion of females has increased from 
last year.

64

Cranswick plc  Annual Report & Accounts 2019

GENDER BREAKDOWN
  Male 

  Female

4,664
64%

2,621
36%

6
75%

95
83%

377
75%

2
25%

125
25%

20
17%

Total
Employees

Board

Senior Managers
and Executives

Graduates and
Apprentices

BOARD PERFORMANCE EVALUATION
The performance evaluation process was undertaken in early 2019 based on  
a questionnaire which included questions about Board administration, the role  
of the Chairman, strategy, risk oversight, succession planning and the Board 
committee structure. The review was facilitated by the Company Secretary 
who is considered a suitable and independent person to conduct this process 
The questionnaire was completed by all Board members. A report on the 
outcome of the evaluation exercise was prepared by the Company Secretary 
and was presented to the Board at its March 2019 meeting. 

The report concluded from the feedback to the questionnaire that we 
operated an extremely unified, highly functional Board, but recognised the 
need for continued focus on succession planning and strategy given the 
complexity of the Group and dynamic markets it operates in.

As well as considering the results of this year’s performance evaluation, the 
Board also reviewed performance against the areas identified in the 2018 
evaluation when it was recognised that progress needed to be made in 
certain areas such as people development and strategy. Since the 2018 
evaluation it was noted that the Board has reviewed the Group’s succession 
plan and people development programmes and held a number of strategy 
briefing sessions focused on key areas of the Group’s business including 
continental and poultry products and the Far East export market at which  
the Group’s strategy has been reviewed and debated.

The Chairman has evaluated the performance of individual Directors through 
informal discussions and observations. The Senior Independent Non-Executive 
Director and the other Non-Executive Directors have met, without the 
Chairman present, to appraise his performance.

Overall the Board considered the performance of each Director to be 
effective and concluded that both the Board and its committees continue to 
provide effective leadership and exert the required levels of governance and 
control. The Board will continue to review its procedures, effectiveness and 
development in the year ahead.

In accordance with the 2018 UK Corporate Governance Code a triennial 
externally facilitated Board evaluation will be undertaken later in 2019, in 
relation to which the Board will follow the recommendations of the Financial 
Reporting Council’s Guidance on Board Effectiveness.

GOVERNANCE
The Committee considered its terms of reference to ensure they reflect the 
Committee’s remit and has updated these to reflect the requirements of the 
2018 Corporate Governance Code. A copy of the Committee’s terms of 
reference is available on the Company’s website at www.cranswick.plc.uk.

I will be attending the Annual General Meeting to respond to any Shareholder 
questions that might be raised on the Committee’s activities.

On behalf of the Committee

Martin Davey
Chairman

21 May 2019

REMUNERATION 

THE REMUNERATION COMMITTEE

The Remuneration Committee establishes the policy for 
Executive Directors’ remuneration and determines the 
appropriate performance conditions for the annual cash bonus 
and long-term incentive awards. The Remuneration Committee 
also sets remuneration for the chair, Executive Directors and 
Senior Management (including the Company Secretary).

COMMITTEE MEETINGS DURING THE YEAR
There were four meetings held during the year. The attendance of members 
at the meetings was as follows:

Committee Members

Kate Allum – Chair*

Steven Esom**

Mark Reckitt

Pam Powell***

Tim Smith***

Meetings 
attended

4

3

4

4

4

OTHER REGULAR ATTENDEES
•  The Chairman, Chief Executive and Finance Director attend by  

invitation as required (no individual is involved in decisions relating  
to their own remuneration).

•  The Company Secretary also attends meetings as secretary  

to the Committee.

FREQUENCY OF MEETINGS
The Committee meets as necessary and at least twice a year.

INDEPENDENCE
All Members of the Committee are independent.

*  Chair of the Remuneration Committee from 22 November 2018.
**  Steven Esom retired as a Director and as a member of the Remuneration Committee on 
22 November 2018 and attended the maximum number of meetings whilst a Director.

*** Pam Powell and Tim Smith were appointed as Directors on 1 April 2018. 

KEY ACTIVITIES IN 2018/19

Review of 2018 Corporate Governance Code

LTIP awards

•  Reviewed requirements of the new Corporate Governance Code.
•  Reviewed and amended the Committee’s terms of reference.

Executive Director and Senior Executive remuneration

•  Reviewed Executive Directors’ and other Senior Executives’ base salaries.

•  Reviewed the outcome of performance conditions for the LTIP awards 

which were granted in 2015.

•  Approved LTIP awards granted in 2018.

Shareholder engagement

•  Engaged with major Shareholders in relation to remuneration.

Approval of bonuses

•  Set objectives for the annual bonus arrangements for 2019 for Executive 

Directors and Senior Executives.

•  Reviewed the achievement of the Executive Directors’ bonus 

arrangements against 2018 targets.

Other Activities

•  Reviewed the Annual Remuneration Report for 2018.
•  Reviewed employee benefit structures and approved the issue of the 

SAYE share scheme for 2018.

Cranswick plc  Annual Report & Accounts 2019

65

Corporate GovernanceREMUNERATION CONTINUED

REMUNERATION COMMITTEE REPORT

STATEMENT BY THE CHAIR OF THE REMUNERATION COMMITTEE
On behalf of the Remuneration Committee and the Board, I am pleased  
to present, as the newly appointed Chair of the Remuneration Committee, 
the Remuneration Committee Report for the year ended 31 March 2019.

Our new Remuneration Policy was approved by Shareholders at the 2018 
AGM with over 98 per cent of the votes cast in favour of it, and we were 
delighted to see similarly high levels of support for the other resolutions 
related to remuneration; further information is given on page 81.

The Company adopted a new Remuneration Policy at its 2018 AGM, which 
has been applied this year. However, in July 2018, the Financial Reporting 
Council published a new UK Corporate Governance Code which included a 
number of new requirements in relation to the operation of listed company 
remuneration committees and remuneration policies, which will apply in 
relation to the Company’s next financial year.

therefore considered the requirements of the new Code and agreed that a 
number of changes will be made to the Committee’s terms of reference and the 
way in which the Company’s Remuneration Policy will be applied going forward. 
These will be applied in the current financial year and, subject to Shareholder 
approval, will be formally adopted into the Company’s remuneration policy 
when this is next approved by Shareholders (anticipated to be in 2021).

A summary of the key changes proposed by the 2018 UK Corporate 
Governance Code, which the Remuneration Committee’s existing terms of 
reference and the Company’s Remuneration Policy do not fully comply with, 
together with the approach the Company is taking to address these new 
requirements, is set out below.

As with prior years, Shareholders will be asked to pass an advisory vote on the 
Annual Report on Remuneration at the forthcoming Annual General Meeting.

Whilst a number of the new requirements were anticipated and incorporated in 
our new Remuneration Policy, the new Code includes a number of additional 
measures which will need to be addressed. The Remuneration Committee has 

We have also included in this report a CEO pay ratio, comparing the 
remuneration of our CEO to that of the wider workforce. Although we are not 
required to include this until we publish our 2020 Directors’ Remuneration 
Report, we have done so on a voluntary basis, the detail is set out on page 79.

Corporate Governance Code Requirement

Changes Adopted

Remuneration Committee role extended to setting 
remuneration for Senior Management (in addition  
to Executive Directors).

Remuneration Committee role extended to include review  
of workforce remuneration and related policies and alignment of 
incentives and rewards with culture and taking these into account 
when setting the policy for Executive Director remuneration.

Terms of Reference have been revised to include setting remuneration for Senior 
Management (including the Company Secretary). The Remuneration Committee has 
also reviewed and agreed those Senior Executives within the Group who will now fall 
within the scope of the Remuneration Committee’s extended role.

Terms of Reference have been revised to reflect the new requirements. The 
Committee has also been considering further practical measures to enable it to engage 
with the Group’s workforce to explain how executive remuneration aligns with wider 
Group pay policy and to undertake such review. The Committee has, as part of its 
forward looking agenda, incorporated updates on wider workforce pay and related 
policies so that the Committee can review and understand how pay principles are 
applied across the Company. This includes base pay, benefits and all incentives and 
aspects of financial and non-financial rewards that drive behaviour.

Remuneration Committee Chair to have served as a 
remuneration committee member for at least 12 months prior  
to appointment.

Terms of Reference have been revised to require that future appointees as Chair have 
served on a remuneration committee for at least 12 months. The current Chair, Kate 
Allum, already satisfies this requirement.

The pension contribution rates for Executive Directors, or 
payments in lieu, should be aligned to those available to the 
workforce.

Remuneration Committee should develop a formal policy for 
post-employment shareholding requirements encompassing 
both vested and unvested shares.

Remuneration Committee should exercise independent 
judgement and discretion taking account of Company and 
individual performance and wider circumstances. Consideration 
should also be given to setting a limit on individual rewards.

Incentive schemes should include provisions that would enable 
the Company to recover or withhold sums or share awards in 
various circumstances including in the case of ‘corporate failure’ 
and ‘serious reputational damage’.

Reputational and other risks from excessive rewards and 
behavioural risks that can arise from target-based incentive  
plans should be identified and mitigated.

Under the Company’s existing remuneration policy, a maximum employer pension 
contribution and/or cash payment in lieu, up to 20 per cent of salary is paid. Pension 
contributions for new Executive Directors will be aligned to those applicable to other 
employees and will be set at the time of appointment.

The Company does not currently require Directors to continue to maintain a shareholding 
in the Company post-employment. Over the course of 2019, the Remuneration 
Committee will review developing market practice and emerging trends with regard to 
developing a post-employment shareholding policy. During this time, the Committee 
will consider developing a post-employment shareholding policy which encompasses 
vested and unvested shares. 

The Remuneration Committee already has a discretion in relation to annual bonuses  
to amend outcomes where these do not reflect overall business performance.  
Going forward, new LTIP award performance conditions will be amended so that the 
Remuneration Committee is able to also exercise discretion in relation to these so  
that formulaic outcomes which do not reflect overall business performance can also  
be overridden.

For awards made from 2019 onwards, the existing malus and clawback provisions in the 
Group’s bonus scheme and LTIP have been extended to include ‘corporate failure’ and 
‘serious reputational damage’.

As noted above, for awards made from 2019 onwards, existing malus and clawback 
provisions in the Group’s bonus scheme and LTIP have been extended to include 
‘material failure in risk management’. The annual bonus and LTIP are awarded on  
a percentage of salary basis which mitigates the risk of excessive rewards.

66

Cranswick plc  Annual Report & Accounts 2019

COMPANY PERFORMANCE AND REMUNERATION OUTCOME FOR 2019
Cranswick has over recent years experienced impressive growth year on  
year both in relation to revenue and profits which has been reflected in the 
remuneration received by the Group’s Executive Directors in relation to both 
bonus and LTIP awards. However, over the course of 2019 the Group has 
faced challenging conditions which resulted in a marginal decrease in revenue 
(on a like-for-like basis) and a 4 per cent decline in the Company’s share price 
over the last 12 months. This has resulted in a significant decrease in the 
bonus awarded to Executive Directors and a reduction in the Group’s LTIP 
award (which is measured over a three-year period), further details of which 
are set out below and on the following pages. The Remuneration Committee 
believes it is important that the Executive Directors’ interests are aligned with 
the Company’s strategic vision and the interests of Shareholders and that the 
incentive outcomes reported are appropriate given the performance of the 
Group. In the circumstances, the Remuneration Committee did not consider 
it necessary to exercise its discretion in relation to such outcomes and 
believes that the measures used to judge performance which are explained  
in our remuneration policy on pages 70 to 75 remain appropriate. 

This report contains the following separate sections;
•  Part 1 – The Chair’s annual statement on pages 66 and 67.
•  Part 2 – Remuneration at a glance on pages 68 and 69.
•  Part 3 – Full details of our remuneration policy approved at the 2018 AGM 

on pages 70 to 75.

•  Part 4 – The Annual Report on Remuneration on pages 76 to 81 which 

discloses how the existing policy has been applied during the year. Those 
elements of part 4 subject to external audit are clearly identified.

The Committee also awarded nil-cost share options under the existing LTIP 
scheme to Senior Executives, including the Executive Directors, during the 
year. The number of shares awarded to each Executive Director was 
equivalent to 200 per cent of base salary based on the market value of the 
Company’s shares at the date of award (1 August 2018). These awards are 
reflected in the table on page 77. Each of the Senior Executives, including  
the Executive Directors, was also granted a tax qualifying option over 910 
ordinary shares at an exercise price of £32.93 per ordinary share which is 
linked to the LTIP awards such that, at the time of exercise, to the extent that 
there is a gain in the tax qualifying option, the LTIP will be scaled back to the 
value of that gain.

REMUNERATION IN RESPECT OF THE YEAR ENDING 31 MARCH 2020
Executive Directors (other than Martin Davey who waived his contractual 
entitlement to an increase this year) were awarded a pay increase of 2.5 per 
cent effective from 1 May 2019 in line with the Senior Executives and the 
wider workforce. Bonus opportunities and LTIP awards will remain unchanged 
at 150 per cent of salary and 200 per cent of salary respectively for the year 
ending 31 March 2020. The bonus and LTIP awards will continue to be subject 
to stretching targets on the same basis as previous years, namely 100 per 
cent on adjusted Group profit before tax for the annual bonus, and 50 per 
cent on EPS and 50 per cent on Relative TSR for LTIP awards.

SHAREHOLDER ENGAGEMENT
Ongoing engagement by the Chairman, Chief Executive and Finance Director 
has ensured that key Shareholders have been regularly updated on progress 
and performance throughout the year. 

2019 BONUSES
Bonus awards for 2019 reflect the performance delivered in the year outlined 
below*. A bonus of 38 per cent of base salary has been awarded to each of the 
Executive Directors. In comparison, bonus awards for 2018 were 150 per cent 
of base salary for each of the Executive Directors. Further details are shown 
on page 76.

A copy of the Committee’s terms of reference is available on the Company’s 
website at www.cranswick.plc.uk.

On behalf of the Board, I would like to thank Shareholders for their continued 
support. Should you have any questions on, or would like to discuss any 
further aspect of, our remuneration strategy I can be contacted at  
kate.allum@cranswick.co.uk.

LTIP AWARDS VESTING IN RESPECT OF THE YEAR ENDING  
31 MARCH 2019
The LTIP Awards granted in 2016 were based on the three-year performance 
period from April 2016 to March 2019 and were subject to adjusted EPS (50 
per cent) and TSR (50 per cent) targets. Performance over the three-year 
period as measured against adjusted EPS has been very strong, exceeding 
the maximum target of 7 per cent over the average increase in RPI and 
vesting at 100 per cent of the maximum. Performance in relation to TSR has 
been affected by the decline in the Company’s share price following our third 
quarter trading statement with the Company being ranked in the 62nd 
percentile of its comparator group and, consequently, only 61 per cent of the 
TSR element of the award vesting. Consequently, 80.5 per cent of the overall 
maximum award will vest in June 2019 (i.e. 121 per cent of salary) for each 
Executive Director versus 100 per cent of the maximum award which vested 
in August 2018 (i.e. 150 per cent of salary). This is reflected in the table on 
page 77.

*2019 BONUSES

Measure

Adjusted profit before tax

Bonus payable

Kate Allum
Chair of the Remuneration Committee

21 May 2019

Threshold

Maximum

£90.9m

20%

£99.7m

150%

Actual

£92.9m

38%

Note: Adjusted profit before tax targets are stated before deduction of bonuses paid to Executive Directors and the Chief Operating Officer.

Cranswick plc  Annual Report & Accounts 2019

67

Corporate GovernanceREMUNERATION CONTINUED
REMUNERATION CONTINUED

REMUNERATION AT A GLANCE 

OUR PERFORMANCE DURING THE YEAR

-0.2%

Like-for-like revenue decrease to 
£1,437.1m.

-4.0%

Share price decrease to 2,722p  
at 31 March 2019.

ADJUSTED PROFIT BEFORE TAX 
(£’m)

ADJUSTED EARNINGS PER SHARE 
(p)

92.4

92.0

75.5

145.0 144.3

120.9

£92.0m

144.3p

2017

2018

2019

2017

2018

2019

TOTAL SHAREHOLDER RETURN

700

600

500

400

300

200

100

0

See pages 18 to 23 for Strategic progress  
and KPIs 

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

  Cranswick 

  FTSE All Share 

  FTSE 350 Food Producers

REMUNERATION IN 2019
The Committee ensures that executive remuneration targets are stretching, aligned to business strategy to drive long-term Shareholder value and reflect the 
performance of the business during the period under review. Executive Directors’ rewards (excluding base salary and benefits) are two-fold: short term by way 
of a cash bonus; and longer term by way of share awards under the Company’s Long Term Incentive Plan (LTIP).

TARGETS
Bonus

100%

Adjusted profit before tax

LTIP

50%

EPS

50%

Relative TSR

See page 76 for more details 

Salary

Benefits

Pension

Bonus

LTIP

SAYE

Total

Martin Davey

Adam Couch Mark Bottomley

Jim Brisby

314

33

63

50

427

7

894

635

33

127

240

839

–

420

33

84

159

554

–

420

31

84

159

554

–

1,874

1,250

1,248

OUTCOMES
Achieved Adjusted Group profit before tax of £92.0 million – 25 per cent of the maximum bonus opportunity achieved 
(38 per cent of salary). Performance measured over the three-year period ending 31 March 2019, EPS growth was RPI 
+10.39 per cent, and TSR was ranked in the 62nd percentile of its comparator group. LTIP awards made in June 2016 
will therefore vest in June 2019 in full in respect of the EPS element and 61 per cent of the maximum in respect of the 
TSR element, in aggregate 80.5 per cent of maximum (121 per cent of salary).

68

Cranswick plc  Annual Report & Accounts 2019

 
REMUNERATION FOR 2020

Salary

Bonus

2.5% increase to Directors’ salaries (other than Martin Davey) in line with Senior 
Executives and the wider workforce.

Opportunities unchanged at 150% of salary for 2019-20.
Stretching target – unchanged from previous years at 100% on Adjusted Group 
profit before tax.

LTIP awards

Opportunities unchanged at 200% of salary for 2019-20.
Stretching target – unchanged from previous years at 50% on EPS and 50%  
on relative TSR.

>97%

of total votes cast in favour of the 
Remuneration Committee’s Policy  
and Report at last year’s AGM.

ILLUSTRATION OF APPLICATION OF REMUNERATION POLICY FOR 2019/20
The following chart illustrates the potential pay opportunities for the Executive Directors under three different performance scenarios for the year ending 
31 March 2020. The chart has also been amended to illustrate potential pay opportunities reflecting an assumed 50 per cent increase in the share price 
across the performance period.

4,000

3,500

3,000

2,500

0
0
0
£

2,000

1,500

1,000

500

410

100%

410

100%

410

100%

3,701

+50% SP

3,065

41%

2,258

+50% SP

1,939

33%

32%

25%

27%

42%

814

100%

2,457

+50% SP

2,036

41%

2,457

+50% SP

2,036

41%

1,504

+50% SP

33%

1,293

25%

42%

549

100%

32%

27%

1,504

+50% SP

33%

1,293

25%

42%

549

100%

32%

27%

0

Maximum

On Target

Fixed

Maximum

On Target

Fixed

Maximum

On Target

Fixed

Maximum

On Target

Fixed

Martin Davey

Adam Couch

Mark Bottomley

Jim Brisby

  Fixed Pay 

  Bonus 

  LTIP (no share price growth) 

  LTIP (+50% share price growth)

In illustrating the potential reward, the following assumptions have been made:

Minimum performance

Performance in line with 
expectations

Maximum performance

Fixed Pay

Base salary effective at 1 May 2019, 
employer pension contributions  
of 20% of that salary, and benefits 
disclosed in the single figure table  
for the year ending 31 March 2019.

Annual Bonus

No bonus

LTIP

No LTIP vesting

Bonus equal to 50% of the opportunity 
is earned (i.e. 75% of salary).

LTIP vests as to 50% of the maximum 
award (100% of salary).

Bonus equal to 150% of salary  
is earned.

LTIP vests in full (200% of salary).

Cranswick plc  Annual Report & Accounts 2019

69

Corporate GovernanceREMUNERATION CONTINUED

REMUNERATION POLICY

This part of the Directors’ Remuneration Report sets out the Directors’ Remuneration Policy (the ’Policy’).

LINK BETWEEN POLICY, STRATEGY AND STRUCTURE
Our remuneration policy is principally designed to align the interests of Executive Directors and Senior Executives with the Company’s strategic vision and  
the creation of sustainable long-term value for our stakeholders without encouraging excessive levels of risk taking. The Policy is intended to remunerate  
our Executive Directors competitively and appropriately for effective delivery of this goal and allows them to share in this success and the value delivered to 
Shareholders. The principles and values that underpin the remuneration strategy are applied on a consistent basis for all Group employees. It is the Group’s policy 
to reward all employees fairly, responsibly and by reference to local market practices, by providing an appropriate balance between fixed and variable remuneration.

The remuneration package is in two parts, to provide competitive total remuneration:
•  a non-performance part represented by fixed remuneration (basic salary, pension and benefits); and 
•  a significant performance related element in the form of an annual bonus and long-term share-based awards.

The details of individual components of the remuneration package are set out below:

Purpose and link  
to strategy

Base salary

To provide a market 
competitive base 
salary to attract and 
retain executives.

Operation

Performance  
metrics

Maximum  
entitlement

Periodic reviews of market rates.
Base salaries are ordinarily reviewed annually taking 
into account a number of factors including (but not 
limited to):
•  the individual’s skills, experience and responsibilities;
•  pay increases within the Group more generally; and
•  performance, group profitability and prevailing 

market conditions.

While no formal 
performance 
conditions apply,  
an individual’s 
performance in role  
is taken into account  
in determining any 
salary increase.

Any changes will usually take effect from 1 May.

Martin Davey is entitled to an annual increase of not 
less than RPI under his service agreement agreed  
in 2006.

Whilst there is no maximum salary, increases 
will normally be within the range of salary 
increases awarded (in percentage of salary 
terms) to other employees in the Group.

However, higher increases may be awarded  
in appropriate circumstances, such as:
•  an increase in scope of the role or the 

individual’s responsibilities;

•  where an individual has been appointed  

to the Board at a lower than typical market 
salary to allow for growth in the role, in which 
case larger increases may be awarded to 
move salary positioning to a typical market 
level as the individual gains experience;

•  change in size and complexity of the Group; 

and/or

•  significant market movement.

Such increases may be implemented over 
such time period as the Committee deems 
appropriate.

Pension

To provide a 
framework to save  
for retirement.

Executive Directors are entitled to non-contributory 
membership of the Group’s defined contribution 
pension scheme.

N/A

Maximum employer pension contribution  
and/or cash payment in lieu, up to 20 per cent 
of base salary.

Alternatively, at their option, Executive Directors may 
receive a cash payment in lieu of pension contribution, 
subject to the normal statutory deductions.

Pension contributions may also be made in lieu  
of salary.

70

Cranswick plc  Annual Report & Accounts 2019

Whilst the Committee has not set an absolute 
maximum on the level of benefits Executive 
Directors may receive, the value is set at  
a level which the Committee considers to be 
appropriately positioned, taking into account 
relevant market levels based on the nature  
and location of the role and individual 
circumstances.

The maximum opportunity is 150 per cent  
of base salary.

The bonus for achieving threshold 
performance is 20 per cent of salary  
(13 per cent of the maximum opportunity).

Benefits

To provide market 
competitive 
benefits as part of 
the remuneration 
package.

Market competitive benefits principally comprise 
health insurance (which may include coverage for the 
director’s spouse and dependent children), personal 
tax advice, pension advice and Company car allowance 
or the provision of a Company car and running costs.

N/A

The bonus will  
be based on the 
achievement of 
targets with stretching 
performance 
measures and 
respective weightings 
(where more than one 
measure is used) set 
each year dependent 
on the Group’s 
strategic priorities.

Annual bonus

To incentivise and 
reward Executive 
Directors and Senior 
Executives for 
performance in the 
year against targets 
linked to the delivery 
of the Company’s 
strategic priorities.

Additional benefits might be provided from time to 
time if the Committee decides payment of such 
benefits is appropriate.

Benefits are not pensionable.

Measures and targets are reviewed annually and any 
pay-out is determined by the Committee after the 
year end, based on performance against targets set 
for the financial period.

The Committee has discretion to amend the  
pay-out should any formulaic outcome not reflect  
the Committee’s assessment of overall business 
performance.

Where a bonus opportunity is offered in excess of  
100 per cent of salary to an Executive Director 
appointed on or after the date on which this policy 
becomes effective, any bonus earned in excess of  
100 per cent of salary will be deferred into shares for up 
to two years until the Executive Director has satisfied 
the shareholding guidelines. Deferral of any bonus is 
subject to a de minimis limit of £10,000.

The Committee may make an additional payment (in 
cash or shares) in respect of deferred shares to reflect 
the value of dividends which would have been paid on 
those shares during the period from grant to release 
(this payment may assume that dividends had been 
reinvested in shares on a cumulative basis).

Bonuses are non-pensionable.

There is a clawback and malus arrangement in place 
should the need arise, for misstatement, performance 
error and misconduct by a participant. Clawback may 
be applied for up to two years following the payment of 
the cash element of the bonus, and may be effected in 
relation to any deferred share award by the 
cancellation of that award before it vests.

Share-based awards

A Save As You Earn 
(SAYE) share 
scheme is available 
to all eligible 
employees.

Subject to approval by the Board, SAYE options are 
made available to eligible staff, including Executive 
Directors, in accordance with the scheme rules which 
reflect the applicable legislation with an option exercise 
price which may be set at a discount of up to 20 per cent 
to the share price when the option is offered.

N/A

The limit on monthly savings and maximum 
discount that may be applied in setting the 
exercise price will be determined in accordance 
with the applicable tax legislation from time  
to time and will be the same for the Executive 
Directors as for other eligible employees.  
At the date of approval of this Policy the 
maximum saving is £500 per month and  
the maximum discount is 20 per cent.

Cranswick plc  Annual Report & Accounts 2019

71

Corporate GovernanceThe normal maximum award level under  
the LTIP in respect of any financial year is  
200 per cent of base salary. In exceptional 
circumstances this can be increased to  
250 per cent of base salary.

If a qualifying LTIP award is granted, the value 
of shares subject to the CSOP option will not 
count towards the limits referred to above, 
reflecting the provisions for scale back of the 
ordinary LTIP award. 

REMUNERATION CONTINUED

LTIP

Long Term incentive 
(LTIP) awards 
provide a clear link 
between the 
remuneration of 
Executive Directors 
and the creation  
of value for 
Shareholders by 
rewarding the 
achievement of 
longer term 
strategic priorities 
aligned to 
Shareholder 
interests.

Performance 
measures for LTIP 
awards are typically 
assessed over a period 
of three years and will 
be based on financial 
measures, which may 
include but are not 
limited to EPS growth 
and relative TSR. 
Where more than one 
measure is used, the 
weightings will be 
determined by the 
Committee taking  
into account the 
Company’s key 
strategic priorities.

Threshold vesting will 
not be at more than 
41.25 per cent of salary 
used to determine the 
value of the award at 
grant. The award vests 
in full for maximum 
performance. 

The LTIP awards may take the form of nil (or nominal) 
cost share options or conditional awards.

The Committee may at its discretion structure awards 
as qualifying LTIP awards, consisting of a tax qualifying 
CSOP option with an exercise price equal to the 
market value of a share at the date of grant and an 
ordinary nil-cost LTIP award, with the ordinary award 
scaled back at exercise to take account of any gain 
made on exercise of the CSOP option.

Awards will usually vest following assessment of the 
achievement of demanding targets relating to total 
Shareholder return (TSR) and earnings per share (EPS). 
Awards held by Executive Directors are then subject  
to a two year holding period which may be structured 
as either: (1) the Executive Director being entitled  
to acquire the shares once vested, but, other than  
as regards sales to cover tax, being prevented from 
selling shares until the end of the holding period; or (2) 
the Executive Director being prevented from acquiring 
shares until the end of the holding period. If a holding 
period is structured on the latter basis, the participant 
may be entitled to an additional payment (in cash or 
shares) in respect of vested shares to reflect the value 
of dividends paid on shares from the start of the 
holding period until the date on which the Executive 
Director is entitled to acquire shares.

There is a clawback and malus arrangement in place 
should the need arise, for misstatement, performance 
error and misconduct by a participant. Clawback may 
be applied for up to two years following vesting, and 
may be effected in relation to any award during a 
holding period by the cancellation of that award before 
the participant becomes entitled to acquire shares. 
Clawback and malus may be applied to any CSOP 
option granted under the LTIP to the extent permitted 
by the applicable tax legislation. 

Fees and benefits payable to Non-Executive Directors

To pay fees at a level 
that reflects market 
conditions and are 
sufficient to attract 
and retain individuals 
of the appropriate 
calibre.

The fees of the Non-Executive Directors are 
determined by the Board and reviewed periodically.

N/A

Fees are set taking into account the 
responsibilities of the role and the expected 
time commitment

On appointment a non-executive Chairman’s,  
fees would be determined by the Committee.

Non-Executive Directors are paid a basic fee with 
additional fees paid for chairing Committees and  
for the role of Senior Independent Director.

Non-Executive Directors are not eligible to participate 
in any of the Group’s share schemes, incentive 
schemes or pension schemes.

Non-Executive Directors may be eligible to receive 
benefits such as travel costs and other reasonable 
expenses.

DIFFERENCES IN POLICY ON REMUNERATION OF EXECUTIVE DIRECTORS FROM POLICY ON REMUNERATION OF EMPLOYEES GENERALLY
The Company aims to provide a remuneration package that is market competitive and which reflects responsibility and role scope. Accordingly Executive 
Directors have a greater weighting towards long-term and performance based remuneration.

72

Cranswick plc  Annual Report & Accounts 2019

SHAREHOLDING GUIDELINES
To promote alignment between Executive Directors’ and Shareholders’ interests, the Committee has adopted formal shareholding guidelines for Executive 
Directors. Each Executive Director is required to hold shares acquired through the LTIP and any deferred bonus award (after sales to cover tax and costs) until 
the value of their total shareholding is equal to 200 per cent of their annual base salary.

Where an LTIP or deferred bonus award is subject to a holding period on the basis that the Executive Director is prevented from acquiring shares until the end 
of the holding period, the vested shares count towards the shareholding guidelines, on a net of assumed tax basis.

Shares subject to a deferred bonus award count towards the shareholding guidelines, on a net of assumed tax basis.

ANNUAL BONUS PERFORMANCE TARGETS
The structure of the performance targets applicable to annual bonus awards to be made in a particular year will be set out in the implementation section of  
the Annual Report on Remuneration which precedes that year rather than in this remuneration policy report. The actual targets will not be disclosed in advance 
as they are considered to be commercially sensitive information; however, the details will be disclosed retrospectively, provided they are not considered 
commercially sensitive at that time.

Historically, Group profit before tax, as adjusted for acquisitions, disposals and other non-trading items, was the sole metric against which the annual bonus 
award was assessed. Although there is currently no intention to move away from PBT, the policy has been amended to allow flexibility for the Committee to 
introduce other financial and/or strategic measures, if deemed necessary, to provide an appropriately balanced and stretching incentive. Again, such metrics 
will be disclosed in the implementation section.

The Committee may vary or substitute any performance measure if an event occurs which causes it to determine that it would be appropriate to do so, 
provided that any such variation is fair and reasonable and, in the opinion of the Committee, would not make the measure materially less demanding. If the 
Committee was to make such a variation or substitution, an explanation would be given in the next Directors’ Remuneration Report.

LTIP PERFORMANCE TARGETS
Performance measures for LTIP awards will be based on financial measures, with the chosen measures determined by the Committee taking into account 
strategic priorities. Our current use of EPS and relative TSR, weighted equally, ensures an appropriate link to our financial KPIs along with a link to our 
performance relative to that of peer companies.

The Committee may vary or substitute any performance measure if an event occurs which causes it to determine that it would be appropriate to do so, 
provided that any such variation is fair and reasonable and, in the opinion of the Committee, would not make the measure materially less demanding. If the 
Committee was to make such a variation or substitution, an explanation would be given in the next Directors’ Remuneration Report.

OPERATION OF SHARE PLANS
The Committee retains discretion to operate the Company’s share plans in accordance with the plan rules, including the ability to adjust the number of shares 
subject to awards in the event of a variation in share capital, or other relevant event and to settle awards in cash or to grant awards as rights to cash payments 
calculated by reference to a notional number of shares.

RECRUITMENT REMUNERATION POLICY
When appointing a new Executive Director, the Committee will typically align the remuneration package with the above Policy.

When determining appropriate remuneration arrangements, the Committee may include other elements of pay which it considers are appropriate. However, 
this discretion is capped and is subject to the limits referred to below.
•  Base salary will be set at a level appropriate to the role and the experience of the Executive Director being appointed. This may include agreement on future 
increases up to a market rate, in line with increased experience and/or responsibilities, subject to good performance, where it is considered appropriate.

•  Pension will only be provided in line with the above Policy.
•  The Committee will not offer non-performance related incentive payments (for example a ‘guaranteed sign-on bonus’).
•  Other elements may be included in the following circumstances:

–  an interim appointment being made to fill an Executive Director role on a short-term basis;
– 
– 

if exceptional circumstances require that the Chairman or a Non-Executive Director takes on an executive function on a short-term basis;
if an Executive Director is recruited at a time in the year when it would be inappropriate to provide a bonus or long-term incentive award for that year as 
there would not be sufficient time to assess performance. Subject to the limit on variable remuneration set out below, the quantum in respect of the 
months employed during the year may be transferred to the subsequent year so that reward is provided on a fair and appropriate basis;
if the Director will be required to relocate in order to take up the position, it is the Company’s policy to allow reasonable relocation, travel and subsistence 
payments. Any such payments will be at the discretion of the Committee.

– 

•  The Committee may also alter the performance measures, performance period, vesting period, deferral period and holding period of the bonus or LTIP, 
subject to the plan rules, if the Committee determines that the circumstances of the recruitment merit such alteration. The rationale will be clearly 
explained in the next Directors’ Remuneration Report.

•  The maximum level of variable remuneration which may be granted (excluding ‘buyout’ awards as referred to below) is 400 per cent of salary.

The Committee may make payments or awards in respect of appointing an Executive Director to ‘buyout’ remuneration arrangements forfeited on leaving 
their previous employer. In doing so, the Committee will take into account relevant factors including any performance conditions attached to the forfeited 
arrangements and the time over which they would have vested. The Committee will generally seek to structure ‘buyout’ awards or payments on a comparable 
basis to the remuneration arrangements forfeited. Any such payments or awards are excluded from the maximum level of variable remuneration referred to 
above. ‘Buyout’ awards will ordinarily be granted on the basis that they are subject to forfeiture or ‘clawback’ in the event of departure within 12 months of 
joining Cranswick, although the Committee will retain discretion not to apply forfeiture or clawback in appropriate circumstances.

Any share awards referred to in this section will be granted as far as possible under Cranswick’s existing share plans. If necessary and subject to the limits 
referred to above, recruitment awards may be granted outside of these plans as permitted under the Listing Rules which will allow for the grant of awards to 
facilitate, in unusual circumstances, the recruitment of an Executive Director.

Cranswick plc  Annual Report & Accounts 2019

73

Corporate Governance 
REMUNERATION CONTINUED

Where a position is filled internally, any ongoing remuneration obligations or outstanding variable pay elements shall be allowed to continue in accordance with 
their terms.

Fees payable to a newly appointed Chairman or Non-Executive Director will be in line with the policy in place at the time of appointment.

POLICY ON PAYMENT FOR LOSS OF OFFICE
Individual Directors’ eligibility for the various elements of remuneration is set out below:

Provision

Treatment upon loss of office

Fixed remuneration Salary/fees, benefits and pension contributions/salary supplement will be paid to the date of termination.

Annual Bonus

LTIP

The Company may make a payment in lieu of notice at any time after notice has been given by either the Company or the Director. 
This payment would include basic salary for the unexpired period of notice and may also include benefits (including pension 
contributions or applicable salary supplement or contribution in lieu of salary) for that period.

Under the terms of his service agreement, if Martin Davey’s employment is terminated by the Company without giving 12 months’ 
notice (other than for circumstances justifying summary dismissal) liquidated damages are payable calculated based on Martin 
Davey’s annual salary, benefits and pro rata bonus entitlement.

This will be reviewed on an individual basis and the decision whether or not to award a bonus in full or in part will be dependent upon a 
number of factors including the circumstances of their departure and their contribution to the business during the bonus period in 
question. Any bonus payment would typically be pro-rated from time in service to termination and paid at the usual time (although 
the Committee retains discretion to pay the bonus earlier in appropriate circumstances) and to vary the application of (or disapply) 
time based prorating.

If bonus deferral would otherwise apply to any bonus for the year of termination or prior year, the Remuneration Committee may 
pay the full bonus earned in cash.

Any outstanding deferred bonus awards would typically continue (other than in the event of summary dismissal where the 
entitlement would lapse) and vest at the originally anticipated date, although the Remuneration Committee retains discretion to 
release any such award at the date of cessation or at an alternative date before the originally anticipated date.

Unvested LTIP awards will lapse on cessation of employment, unless cessation is as a result of death, injury, ill health, disability, 
redundancy, retirement with the agreement of the Company or other circumstances at the discretion of the Committee. In these 
‘good leaver’ scenarios, awards will usually vest at the normal vesting date subject to the satisfaction of the performance conditions 
and, unless the Committee determines otherwise, a pro-rata reduction to reflect the proportion of the vesting period that has 
elapsed at the date of cessation. The Committee retains discretion to vest awards early (and to assess performance conditions 
early where relevant) and to waive the time based pro-rating reduction. The holding period would typically apply for the two year 
period following vesting, although the Committee has discretion to vary the application of the holding period.

If an Executive Director ceases employment during the holding period relating to an LTIP award, the holding period will ordinarily 
continue to apply, unless cessation is due to the death of the Executive Director, although the Committee has discretion to bring it 
to an end earlier. In the event of death, the holding period would come to an end.

Other payments

In appropriate circumstances, payments may also be made in respect of accrued holiday pay, and outplacement and legal fees.

Options under the SAYE scheme will vest on cessation in accordance with the plan rules, which do not allow for discretionary treatment.

Change of control

In the event of a change of control, unvested awards under the LTIP will be released to the extent determined by the Committee 
taking into account the relevant performance conditions and, unless the Committee determines otherwise, the extent of vesting 
so determined shall be reduced to reflect the proportion of the vesting period that has elapsed. In the event of a change of control 
during the holding period relating to an award under the LTIP, that holding period shall come to an end.

Deferred bonus awards will vest in full on a change of control.

Options under the SAYE scheme will vest on a change of control.

Where appropriate the Committee would have regard to the departing Executive Director’s duty to mitigate loss. Other than as described above, there are  
no express provisions within the Director’s service contracts for the payment of compensation or liquidated damages on termination of employment.

Where a ‘buyout’ or other award is made, the leaver provisions would be determined at the time of the award.

The Committee reserves the right to make additional exit payments where such payments are made in good faith in discharge of an existing legal obligation  
(or by way of damages for breach of such an obligation) or by way of settlement or compromise of any claim arising in connection with the termination of a 
Director’s office or employment.

The Non-Executive Directors are not entitled to compensation on termination of their appointment in excess of their outstanding fee entitlement.

74

Cranswick plc  Annual Report & Accounts 2019

SERVICE CONTRACTS
The Remuneration Committee’s current policy is not to enter into employment contracts with any element of notice period in excess of one year. Accordingly, 
the following Executive Directors have a one year rolling contract: Adam Couch commencing 1 May 2006 (revised 1 August 2012), Mark Bottomley from 1 June 
2009 and Jim Brisby from 26 July 2010.

The service contract for Martin Davey includes a one year notice period from 1 May 2006 except in the case of a change in control of the Company when the 
notice period is two years from the employer and three months’ from the employee for the first six months following the change of control, thereafter it reverts 
back to a one year notice period from either party. The contract also has special provisions relating to liquidated damages requiring that the notice period 
stipulated in the contract will be paid in full, which has been described above in the policy on termination. These conditions were incorporated into new 
contracts several years ago when the Directors changed from contracts that had notice periods of up to three years. Whilst these contractual terms differ 
from the current policy, the Remuneration Committee has concluded that it would not be appropriate, in the circumstances, to seek to further amend the 
contractual terms agreed with this individual in 2006.

NON-EXECUTIVE DIRECTORS
Each Non-Executive Director has an appointment letter – Kate Allum for three years from 1 July 2016, Mark Reckitt for three years from 1 May 2017, and  
Pam Powell and Tim Smith for three years from 1 April 2018. The continuing appointments are subject to annual re-election at the Company’s Annual  
General Meeting.

Copies of the service contracts and letters of appointment are held at the Company’s Registered Office and will be available for inspection at the Annual 
General Meeting.

LEGACY REMUNERATION ARRANGEMENTS
The Committee reserves the right to make any remuneration payments and/or payments for loss of office (including exercising any discretions available to it in 
connection with such payments) notwithstanding that they are not in line with the policy set out above where the terms of the payment were agreed (i) before 
the Policy set out in the 2018 Annual Report came into effect, provided that the terms of payment were consistent with the Shareholder approved Directors’ 
Remuneration Policy in force at the time they were agreed, or (ii) at a time when the relevant individual was not a director of the Company and, in the opinion  
of the Committee, the payment was not in consideration for the individual becoming a director of the Company. For these purposes ‘payments’ includes the 
Committee satisfying awards of variable remuneration and, in relation to an award over shares, the terms of the payment are ‘agreed’ at the time the award  
is granted.

These legacy remuneration arrangements include the arrangements for Martin Davey referred to above in relation to the terms of his service agreement 
agreed in 2006.

PAY AND CONDITIONS ELSEWHERE IN THE GROUP
The Committee does not directly consult with employees regarding the remuneration of the Executive Directors. However, when considering remuneration 
levels to apply, the Committee will take into account base pay increases, bonus payments and share awards made to the Company’s employees generally.

The following are the key aspects of how pay and employment conditions across the Group are taken into account when setting the remuneration of 
employees, including the Executive Directors:
• 
•  all employees, including Directors, are paid by reference to the market rate;
•  performance is measured and rewarded through a number of performance related bonus schemes across the Group including LTIP share options for 

the Group operates within the UK food sector and has many employees who carry out demanding tasks within the business;

Executive Directors and Senior Executives;

•  performance measures are cascaded down through the organisation to individual businesses;
• 

the Group offers employment conditions that are commensurate with a medium-sized quoted company, including high standards of health and safety  
and equal opportunities; and
the Group operates Save As You Earn share schemes which are open to all eligible employees including Executive Directors. (Approximately 20 per cent  
of the eligible workforce participate in the SAYE scheme.)

• 

CONSIDERATION OF SHAREHOLDERS’ VIEWS
The Committee believes that ongoing dialogue with major Shareholders, who have been updated on progress and performance during the year, is of  
key importance.

Cranswick plc  Annual Report & Accounts 2019

75

Corporate Governance 
 
REMUNERATION CONTINUED

ANNUAL REPORT ON DIRECTORS’ REMUNERATION

DIRECTORS’ REMUNERATION (AUDITED)
The table below sets out the single figure remuneration details of the Directors for the reporting year:

£’000

2019

2018

2019

2018

2019

2018

2019

2018

2019

2018

2019

2018

2019

2018

Salary and fees

Benefits

Bonus

LTIP*

Pension

SAYE

Total

Executive Directors
Mark Bottomley
Jim Brisby
Adam Couch
Martin Davey

Non-Executive Directors
Kate Allum
Steven Esom**
Mark Reckitt
Pam Powell***
Tim Smith***

420
420
635
314

407
407
616
313

33
31
33
33

31
30
32
31

159
159
240
50

611
611
925
470

554
554
839
427

1,188
1,178
1,793
933

1,789

1,743

130

124

608

2,617

2,374

5,092

53
43
58
51
51

48
56
56
–
–

256

160

–
–
–
–
–

–

–
–
–
–
–

–

–
–
–
–
–

–

–
–
–
–
–

–

–
–
–
–
–

–

–
–
–
–
–

–

84
84
127
63

358

–
–
–
–
–

–

81
81
123
63

348

–
–
–
–
–

–

Total

2,045

1,903

130

124

608

2,617

2,374

5,092

358

348

–
–
–
7

7

–
–
–
–
–

–

7

–
–
–
13

13

–
–
–
–
–

–

1,250
1,248
1,874
894

2,318
2,307
3,489
1,823

5,266

9,937

53
43
58
51
51

48
56
56
–
–

256

160

13

5,522

10,097

*  The values of the LTIP awards which vested in August 2018 have been updated for the actual share price on the date of vesting. In line with the regulations the values for 2019 are based on the 

average share price over the three month period to 31 March 2019 as these awards will not vest until June 2019 (see tables on page 77).

**  Retired from the Board and as a Director on 22 November 2018.
*** Appointed to the Board on 1 April 2018.

As reported last year the Executive Directors had pay awards in the year effective from 1 May 2018 of:

Adam Couch

Jim Brisby

Mark Bottomley

Martin Davey

From 1 May 2018

£636,500

£420,750

£420,750

£314,250

3%

3%

3%

0%

In line with wider workforce

In line with wider workforce 

In line with wider workforce 

No change 

Benefits principally comprise health insurance, personal tax advice, pension advice and Company car allowance.

Pension consists of contributions of up to 20 per cent of base salary which are either paid into a defined contribution pension scheme or are received as  
a cash allowance in lieu of the pension contribution, or, as a combination of both. No Director has any entitlement or prospective entitlement under any  
defined benefit pension scheme.

The number of Directors who were active members of the money purchase pension scheme in the year was two (2018: two).

Non-Executive Directors are paid a basic fee with additional fees paid for chairing committees and for the role of Senior Independent Director, which are 
reviewed triennially. In July 2018, the Non-Executive Directors fees were reviewed and it was agreed that, the basic fee for Non-Executive Directors be 
increased to £51,000 from £48,000, effective from 1 August 2018. No changes were made to the additional fees paid for chairing committees and for the  
role of Senior Independent Director, which remain at £8,000.

ANNUAL BONUS ARRANGEMENT (AUDITED)
The bonus scheme in operation is based on the achievement of Group profit targets which are set with regard to the Company’s budget, historical performance 
and market outlook for the year. There are four bonus profit targets triggering awards of 20 per cent, 50 per cent, 100 per cent and 150 per cent of base salary 
with a straight line, pro-rata award for profits falling between the targets. 

The performance in the year, before charging bonus awards made to the Executive Directors and the Chief Operating Officer, was £92.9 million. This resulted 
in a bonus award of 38 per cent of salary as shown below.

Threshold

On Target

£90.9m

20%

£94.3m

50%

£97.5m

100%

Maximum

£99.7m

150%

Actual

£92.9m

38%

Adjusted profit targets

Bonus payable

This award is reflected in the table above.

76

Cranswick plc  Annual Report & Accounts 2019

LTIP AWARD VESTING IS RESPECT OF THE YEAR ENDING 31 MARCH 2019 (AUDITED)
The Remuneration Committee makes awards under the LTIP in order to ensure that Executive Directors and Senior Management are involved in the longer 
term success of the Group. Options awarded can only be exercised if certain performance criteria are achieved by the Group. The performance criteria for the 
2016 LTIP awards that will vest in June 2019 are as follows:
•  50 per cent of each award is subject to an earnings per share (EPS) target measured against average annual increases in the Retail Price Index (RPI) over  

a three year period. The EPS target allows 25 per cent of the shares subject to the target to vest at an average annual outperformance above RPI of 3 per 
cent and 100 per cent of the shares to vest at an average annual outperformance of 7 per cent with outperformance between 3 and 7 per cent rewarded 
pro-rata.

•  50 per cent is aligned to a total Shareholder return (TSR) target measured against a comparable group of companies over a three year period. The TSR 
target allows 30 per cent of the shares subject to the target to vest at the 50th percentile and 100 per cent at the 75th percentile with performance 
between the 50th and 75th percentiles rewarded pro-rata.

The comparison companies used are: Associated British Foods plc, AG Barr plc, Britvic plc, Carrs Milling Industries plc, Dairy Crest Group plc, Devro plc, 
Greencore Group plc, Hilton Food Group plc, Kerry Group plc, McBride plc, Premier Foods plc, and Tate and Lyle plc.

The Remuneration Committee, which decides whether performance conditions have been met, considers EPS and TSR to be the most appropriate measures 
of the long-term performance of the Group.

The value of the LTIP for the year ended 31 March 2019 relates to awards made in June 2016 with a performance criteria based on the three years ended 
31 March 2019 that will vest in June 2019 calculated at the average price for the three months ending on 31 March 2019 of 2,678 pence. Over the three year 
performance period the EPS element of the award, based on the criteria set above, gave an outperformance of 10.39 per cent over the average increase  
in RPI so achieving a 100 per cent award. For the TSR element of the award, measured against a comparable group of companies, the business achieved an 
increase of 34 per cent and put the Company 6th in its comparative group which was at the 62nd percentile achieving an award of 61 per cent. The total award 
of 80.5 per cent of maximum (121 per cent of salary) is reflected in the table on page 76, and below.

Mark Bottomley
Jim Brisby
Adam Couch
Martin Davey

Date of grant

1 June 2016
1 June 2016
1 June 2016
1 June 2016

Options 
granted

Vesting 
performance

Shares 
awarded

Average share 
price

25,700
25,700
38,900
19,800

80.5%
80.5%
80.5%
80.5%

20,688
20,688
31,314
15,939

2,678p
2,678p
2,678p
2,678p

Value of 
shares

£554,025
£554,025
£838,589
£426,846

TRUE-UP OF AWARDS VESTED IN RESPECT OF THE YEAR ENDING 31 MARCH 2018 FOR SHARE PRICE ON VESTING DATE (AUDITED)
The value of the LTIP for the year ended 31 March 2018 relates to awards, made in 2015, with a performance criteria based on the three years ended 31 March 
2018 that vested in August 2018, updated for the actual vesting share price of 3,308p. The EPS element of the award achieved 100 per cent of its performance 
target and 100 per cent was achieved under the TSR measure giving an overall award of 100 per cent (150 per cent of salary) and this is reflected in the 2018 
column of the table on page 76 and in the table below.

Mark Bottomley
Jim Brisby
Adam Couch
Martin Davey

Date of grant

1 August 2015
1 August 2015
1 August 2015
1 August 2015

Options 
awarded

35,900
35,600
54,200
28,200

Value of award as  
at 31 March 2018 based on an 
average price of 3,052p

Value of award when  
vested in August 2018 at the 
market price of 3,308p

£1,095,522
£1,086,367
£1,653,963
£860,549

£1,187,572
£1,177,648
£1,792,936
£932,856

LTIP AWARDS GRANTED DURING THE YEAR ENDED 31 MARCH 2019 (AUDITED)
Details of the nil-cost LTIP options granted in the year under the LTIP are set out below:

Mark Bottomley
Jim Brisby
Adam Couch
Martin Davey

Date of grant

Basis
of award

1 August 2018 200% of salary
1 August 2018 200% of salary
1 August 2018 200% of salary
1 August 2018 200% of salary

Number
of shares

25,500
25,500
38,600
19,100

Share
price at  
grant*

3,293
3,293
3,293
3,293

Face
value of
shares

Vesting at 
minimum 
performance

End of 
performance 
period

£839,799
£839,799
£1,271,098
£628,963

20.6% 31 March 2021
20.6% 31 March 2021
20.6% 31 March 2021
20.6% 31 March 2021

*  Based on the average of the mean high/low share price for the three days preceding the grant date of the options

Each of the Executive Directors, was also granted a tax qualifying option over 910 ordinary shares at an exercise price of £32.93 per ordinary share which is 
linked to the LTIP awards such that, at the time of exercise, to the extent that there is a gain in the tax qualifying option, the LTIP will be scaled back to the value 
of that gain.

Cranswick plc  Annual Report & Accounts 2019

77

Corporate GovernanceREMUNERATION CONTINUED

Details of the performance targets for the LTIP granted during the year ending 2019 are as follows:

Average annual percentage growth in EPS

RPI + 3% p.a.
Growth between RPI + 3% p.a. and RPI + 9% p.a.
RPI + 9% p.a.

TSR performance

Median
Between median and upper decile
Upper decile

Vesting percentage 

18.75%
Straight-line vesting
100%

Vesting percentage 

22.5%
Straight-line vesting
100%

The awards are exercisable between 1 August 2021 and 1 August 2028, subject to performance. 50 per cent of the award depends on the performance of EPS and 
50 per cent on TSR for the period from 1 April 2018 to 31 March 2021. If the minimum performance was achieved the EPS element would give 18.75 per cent and 
the TSR element would give 22.5 per cent; overall 20.6 per cent of the grant would vest (41.25 per cent of salary). As discussed in the 2018 Directors’ Remuneration 
Report, vesting at threshold was set so that the same percentage of salary vested for threshold performance, notwithstanding the increase in opportunity.

SAYE (AUDITED)
The value of the SAYE options relates to awards granted 3, 5 or 7 years ago that have had their full contribution paid by the Executive and have been exercised in 
the year. The awards in 2019 exercised by Martin Davey had an exercise price of 1,456 pence and a market value of 2,514 pence. The notional gains are shown in 
the 2019 column of the table on page 76.

PAYMENTS TO PAST DIRECTORS (AUDITED)
There have been no payments made to past Directors or payments made for loss of office in the year.

PERFORMANCE GRAPH – TOTAL SHAREHOLDER RETURN (UNAUDITED)
The graph below shows the percentage change (from a base of 100 in March 2009) in the Total Shareholder Return (with dividends reinvested) for each of the 
last ten years on a holding of the Company’s shares against the corresponding change in a hypothetical holding in the shares of the FTSE 350 Food Producers 
and Processors Price Index (FTSE FPP) and the FTSE All Share Index (FTSE All Share). The FTSE FPP and the FTSE All Share were chosen as representative 
benchmarks of the sector and the market as a whole for the business.

TOTAL SHAREHOLDER RETURN

700

600

500

400

300

200

100

0

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

  Cranswick 

  FTSE All Share 

  FTSE 350 Food Producers

The table below illustrates the change in the total CEO remuneration over a period of ten years, with the bonus awards in those years and the LTIP vesting 
awards set against a percentage of the maximum available.

£’000

Base salary
Benefits
Pension
Bonus
LTIP
SAYE
CEO total remuneration
Bonus award against maximum 
opportunity
LTIP vesting against maximum 
opportunity

2010

464
24
93
705
172
–
1,458

2011

483
25
97
107
207
–
919

97%

14%

85%

100%

2012

508
28
102
453
243
6
1,340

56%

93%

2013

505
28
86
639
171
7
1,436

80%

43%

2014

542
31
108
252
149
–
1,082

2015

562
29
112
843
825
–
2,371

2016

588
29
118
882
1,148
38
2,803

2017

599
31
120
898
1,341
–
2,989

2018

616
32
123
925
1,793
–
3,489

2019

635
33
127
240
839
–
1,874

31%

100%

100%

100%

100%

25%

25%

87%

100%

100%

100%

80.5%

Bernard Hoggarth was the Chief Executive up to August 2012 and from that date Adam Couch has fulfilled that role. The 2013 figures are the sum of the 
remuneration received by both Directors in that year.

78

Cranswick plc  Annual Report & Accounts 2019

 
CHANGE IN TOTAL REMUNERATION OF THE CHIEF EXECUTIVE COMPARED TO EMPLOYEES (UNAUDITED)
The table below shows the percentage change from 2018 to 2019 in the Chief Executive’s salary compared to the change for all permanent employees of the 
business (excluding all Board Directors).

Chief executive
All other employees* (excluding all Board Directors)

* 

Includes the impact of pay awards, growth in employee numbers and corporate activity.

Total pay

-46%
+8%

Salary

+2.5%
+11%

Benefits

+3%
+2%

Bonus

-74%
-62%

CHIEF EXECUTIVE PAY RATIO (UNAUDITED)
The table below shows the pay ratio based on total remuneration and salary of the Chief Executive to the 25th, 50th and 75th percentile of all permanent UK 
employees of the business.

Year

2019

2019

Method*

25th percentile pay ratio

Median pay ratio

75th percentile pay ratio

Option A

91:1

79:1

63:1

Chief Executive

25th percentile

Median

75th percentile

Salary
Total Remuneration

635
1,874

18
21

21
24

28
30

*  The Company used Option A as defined in The Companies (Miscellaneous Reporting) Regulations 2018, as the calculation methodology for the ratios was considered to be the most accurate 
method. The 25th, median and 75th percentile pay ratios were calculated using the full time equivalent remuneration for all UK employees as at the end of 2019. Employees’ involvement in 
the Group’s performance is encouraged, with all employees with 12 months service eligible to participate in the SAYE schemes. Certain employees also participate in discretionary bonus 
schemes. The Company aims to provide a competitive remuneration package which is appropriate to promote the long-term success of the Company and applies this policy fairly and 
consistently to attract and motivate staff. The Company considers the median pay ratio is consistent with the company’s wider policies on employee pay, reward and progression.

RELATIVE IMPORTANCE OF THE SPEND ON PAY (UNAUDITED)
The table below shows the total remuneration paid across the Group together with the total dividend paid and share buybacks in respect of 2019 and the 
preceding financial year. There have been no share buybacks during 2019 and 2018.

Pay against distributions

Remuneration paid to all employees*
Total dividends paid and share buybacks in the year

* 

Includes the impact of pay awards, growth in employee numbers and corporate activity.

OUTSTANDING SHARE AWARDS (AUDITED)
The interests of the Executive Directors in the LTIP and SAYE schemes were as follows:

Long Term Incentive Plan (audited)

2019
£’m

183.3
28.0

2018
£’m

177.6
23.4

Change
%

3.2%
19.7%

Year of 
 award

At 1 April 2018 
Number

Granted in  
the year 
 Number

Exercised in 
the year 
Number

Lapsed  
in the year 
Number

At 31 March 
2019  
Number

Exercise  
price  
p

Market price 
at grant  
p

Mark Bottomley

Jim Brisby

Adam Couch

Martin Davey

2015
2016
2017
*2018

2015
2016
2017
*2018

2015
2016
2017
*2018

2015
2016
2017
*2018

35,900
25,700
20,800
–

35,600
25,700
20,800
–

54,200
38,900
31,400
–

28,200
19,800
16,000
–

–
–
–
25,500

–
–
–
25,500

–
–
–
38,600

–
–
–
19,100

(35,900)
–
–
–

(35,600)
–
–
–

(54,200)
–
–
–

(28,200)
–
–
–

–
–
–
–

–
–
–
–

–
–
–
–

–
–
–
–

–
25,700
20,800
25,500

–
25,700
20,800
25,500

–
38,900
31,400
38,600

–
19,800
16,000
19,100

nil
nil
nil
nil

nil
nil
nil
nil

nil
nil
nil
nil

nil
nil
nil
nil

1,628
2,333
2,960
3,308

1,628
2,333
2,960
3,308

1,628
2,333
2,960
3,308

1,628
2,333
2,960
3,308

*  Each of the Executive Directors, was also granted a tax qualifying option over 910 ordinary shares at an exercise price of £32.93 per ordinary share which is linked to the LTIP awards such that, 

at the time of exercise, to the extent that there is a gain in the tax qualifying option, the LTIP will be scaled back to the value of that gain.

Cranswick plc  Annual Report & Accounts 2019

79

Corporate GovernanceREMUNERATION CONTINUED

The performance periods run for three years from 1 April in each year and conclude on 31 March three years later and are exercisable on the attainment  
of certain performance criteria detailed on page 77. The range of exercise dates are 1 June 2019 to 1 August 2028.

The LTIP, issued in 2016, which vests in June 2019, will achieve 100 per cent of the EPS target and 61 per cent of the the TSR target giving a share award  
of 80.5 per cent of the maximum award.

The following Directors exercised LTIP share options during the year:

Mark Bottomley
Jim Brisby
Adam Couch
Martin Davey

Savings related share option scheme (audited)

Number

35,900
35,600
54,200
28,200

Date 
exercised

24 August 2018
24 August 2018
24 August 2018
24 August 2018

Exercise  
price
p

nil
nil
nil
nil

Market  
price 
p

3,246
3,246
3,246
3,246

Gain on 
exercise 
£’000

1,165
1,156
1,759
915

Mark Bottomley

Jim Brisby

Adam Couch

Martin Davey

Year of 
award

At 1 April 
2018 
Number

Granted 
in the year 
Number

Exercised 
in the year 
Number

Lapsed in 
the year 
Number

At 
31 March 
2019 
Number

Exercise 
price  
p

2014
2017
2018

2014
2018

2011
2014
2015
2017

2015
2017
2018

1,276
350
–

1,276
–

936
1,276
667
205

618
350
–

–
–
401

–
669

–
–
–
–

–
–
401

–
–
–

–
–

–
–
–
–

618
–
–

–
350
–

–
–

–
–
–
–

–
–
–

1,276
–
401

1,276
669

936
1,276
667
205

–
350
401

1,187
2,565
2,239

1,187
2,239

579
1,187
1,456
2,565

1,456
2,565
2,239

Range of  
exercise dates

1 Mar 2020–1 Sep 2020
1 Mar 2021–1 Sep 2021
1 Mar 2022–1 Sep 2022

1 Mar 2020–1 Sep 2020
1 Mar 2022–1 Sept 2022

1 Mar 2019–1 Sep 2019
1 Mar 2020–1 Sep 2020
1 Mar 2021–1 Sep 2021
1 Mar 2023–1 Sep 2023

1 Mar 2019–1 Sep 2019
1 Mar 2021–1 Sep 2021
1 Mar 2022–1 Sep 2022 

The Executive Directors are eligible, as are other employees of the Group, to participate in the SAYE scheme, which by its nature does not have performance conditions.

The following Executive Director exercised savings related share options during the year:

Martin Davey

Number

Date 
exercised

618

1 March 2019

Exercise 
price 
p

1,456

Market 
price  
p

2,514

Gain on  
exercise  
£’000

7

MINIMUM SHAREHOLDING
The Remuneration Committee has recommended that the Executive Directors hold shares in the Company worth at least 200 per cent of base salary.  
The Directors’ current holdings and value are now all in excess of the 200 per cent target and are shown below.

DIRECTORS’ INTERESTS (AUDITED)

Mark Bottomley
Jim Brisby
Adam Couch
Martin Davey
Mark Reckitt
Tim Smith

LTIP 
(Unvested, 
subject to 
performance)*

LTIP (Vested**, 
unexercised)

SAYE 
(Non-
performance 
related)

Number of 
shares held as 
at 31 March 
2019

Value of 
shares held as 
a % of base 
salary

46,300
46,300
70,000
35,100
–
–

20,688
20,688
31,314
15,939
–
–

1,677
1,945
3,084
751
–
–

79,068
85,343
144,673
231,013
1,300
1,500

512
552
619
2,001
–
–

Target %

200
200
200
200
–
–

*  Not including tax qualifying options granted to each of the Executive Directors.
**    LTIP awards are due to vest in June 2019 with the performance criteria now completed.

The share price at 31 March 2019 of 2,722p was used in calculating the percentage figures shown above. Kate Allum and Pam Powell have no interests in the 
Company at the present time. Steven Esom’s share interests as at the date of retirement was 1,441 shares. There have been no further changes to the above 
interests in the period from 1 April 2019 to 21 May 2019. 

80

Cranswick plc  Annual Report & Accounts 2019

REMUNERATION FOR THE YEAR ENDING 31 MARCH 2020
The Executive Directors (other than Martin Davey who waived his contractual entitlement to an increase) were awarded an increase of 2.5 per cent which is 
consistent with the average increase awarded to Senior Executives and to other employees in the Group taking into account local practices and regional 
variations in pay and conditions.

Following the increase in pay, which will be applicable from 1 May 2019, the Executive Directors’ base salaries will be:

Director

Mark Bottomley
Jim Brisby
Adam Couch
Martin Davey

New salary

£431,300
£431,300
£652,450
£314,250

Rationale

Increase in line with workforce
Increase in line with workforce
Increase in line with workforce
No change

The 2020 bonus scheme in operation will be based on the achievement of Group profit targets which are set having regard to the Company’s budget, historical 
performance and market outlook for the year. The actual 2020 targets are not disclosed as they are considered to be commercially sensitive. The targets will be 
declared retrospectively in the 2020 Annual Report, provided they are not considered commercially sensitive at that time. There are four bonus profit targets 
triggering awards of 20 per cent, 50 per cent, 100 per cent and 150 per cent of base salaries with a straight line pro-rata award for profits falling between the targets.

LTIP awards, equivalent to 200 per cent of basic salary, will be made in June 2020 and vesting will be after a three year performance period for both TSR and 
EPS. 50 per cent of the award will be based on the target for TSR and 50 per cent on the target for EPS as detailed on page 77.

ADVISERS TO THE COMMITTEE
The Committee keeps itself fully informed on the developments within the industry and in the field of remuneration and seeks advice from external advisers 
where appropriate. Deloitte LLP has continued to advise the Committee during 2019 and has provided general remuneration advice and share scheme advice 
to the Company. Deloitte’s fees for providing remuneration advice to the Committee were £5,880 for the year ended 31 March 2019. Deloitte also provides 
consultancy services to the Group. However, the Committee have reviewed any potential conflicts of interest and judged that Deloitte’s advice is both 
objective and independent. The Committee have also been provided advice during the year in relation to its consideration of matters relating to Directors’ 
remuneration by the Chief Executive Officer, Chief Financial Officer and Company Secretary.

STATEMENT OF SHAREHOLDERS VOTING (UNAUDITED)
The resolutions to approve the Remuneration Policy, 2018 Remuneration Committee Report and other resolutions related to remuneration were passed on  
a show of hands at the Company’s last AGM held on 30 July 2018. The votes cast by proxy in respect of those resolutions were:

Remuneration Policy

For
Against
Withheld

Remuneration Committee report

For
Against
Withheld

Approval of amendments to the Company’s Long Term Incentive Plan

For
Against
Withheld

Approval of the Deferred Bonus Plan

For
Against
Withheld

Number

37,739,458
743,793
19,966

Number

37,486,795
1,000,170
16,252

Number

37,781,565
761,323
20,385

Number

38,137,689
225,542
200,892

%

98.1
1.9
–

%

97.4
2.6
–

%

98.0
2.0
–

%

99.4
0.6
–

The share price at 31 March 2019 of 2,722p was used in calculating the percentage figures shown above. 

REMUNERATION DISCLOSURE
This report complies with the requirements of the Large and Medium-Sized Companies and Groups (Accounts and Reports) Regulations 2008 as amended  
in 2013 (the Regulations), the principles of the 2016 UK Corporate Governance Code, the provisions applied from the 2018 UK Corporate Governance Code 
and the Listing Rules of the Financial Conduct Authority.

Kate Allum
Chair of the Remuneration Committee
21 May 2019

Cranswick plc  Annual Report & Accounts 2019

81

Corporate GovernanceDIRECTORS’ REPORT

DIRECTORS’ REPORT

The Directors present their Annual Report and the audited financial 
statements of the Company and the Group for the year ended 31 March 
2019. The Directors’ Report consists of pages 82 to 85 and has been drawn 
up and presented in accordance with and in reliance upon applicable English 
company law. The liabilities of the Directors in connection with that report 
shall be subject to the limitations and restrictions provided by such law.

DIRECTORS INTERESTS AND INDEMNITIES
The membership of the Board and biographical details of the Directors are 
given on pages 48 and 49. Details of the Directors’ beneficial interests in the 
ordinary shares of the Company and in share options over the ordinary share 
capital of the Company are included in the Remuneration Committee Report 
on pages 65 to 81. During the year, Steven Esom stepped down from the 
Board with effect from 22 November 2018.

DIRECT TAX

47%

45%

INDIRECT TAX

In accordance with the recommendations of the UK Corporate Governance 
Code, all Directors (other than Steven Esom) will stand for re-election at the 
forthcoming Annual General Meeting.

70%

� Corporation tax £19m
� Employers’ National Insurance £18m
� Business rates £2m
� Apprenticeship levy £1m

� Income tax £31m
� Employees’ National Insurance £13m

5%
3%

30%

The Company has in place directors’ and officers’ liability insurance which 
gives appropriate cover against the costs of defending themselves in civil 
proceedings taken against them in their capacity as a director or officer of  
the Company and in respect of damages resulting from any unsuccessful 
defence of any proceedings.

CONFLICTS OF INTEREST
The Company has a register in place for managing conflicts of interest with 
the Directors which is reviewed and updated annually. The Directors have  
a continuing duty throughout the year to update any changes to these conflicts.

PROFIT AND DIVIDENDS
The profit from continuing operations for the financial year, after taxation 
amounts to £69.6 million (2018: £70.0 million). The Directors have declared 
dividends as follows:

Interim dividend per share paid on 26 January 2018
Final dividend per share proposed
Total dividend

2019

15.9p
40.0p
£28.9m

2018

15.1p
38.6p
£27.4m

Subject to approval at the Annual General Meeting, the final dividend will be 
paid in cash or scrip form on 6 September 2019 to members on the register  
at the close of business on 19 July 2019. The shares will go ex-dividend on 
18 July 2019. The proposed final dividend for 2019 together with the interim 
paid in January 2019 amount to 55.9 pence per share which is 4.1 per cent 
higher than the previous year.

TAX CONTRIBUTION
Within the UK our tax contribution to the UK treasury takes two forms: direct 
contributions, being a cost to the Company which includes corporation tax  
on profits, employer’s National Insurance on wages paid, business rates  
and apprenticeship levy; and indirect contributions, being income tax and 
employee’s National Insurance on wages paid. The total paid in the year 
amounts to £84 million and is analysed as follows:

82

Cranswick plc  Annual Report & Accounts 2019

SHARE CAPITAL
The Company has one class of shares, being ordinary shares of 10 pence 
each. There are no special rights pertaining to any of the shares in issue;  
each share carries the right to one vote at general meetings of the Company. 
The allotted and fully paid up share capital is shown in Note 24 on page 123. 
During the year the share capital increased by 601,724 shares. The increase 
comprised 417,117 of shares issued relating to share options exercised during 
the year and 184,607 of shares issued in respect of scrip dividends.

MAJOR SHAREHOLDERS
Notifiable share interests of which the Company has been made aware are 
set out on page 83.

CAPITAL RAISING AND SHARE REPURCHASES
The Directors of Cranswick plc have received limited authority to disapply 
Shareholders’ pre-emption rights in certain circumstances, to authorise the 
Company to buy back a proportion of the Company’s share capital and to allow 
the Directors to allot shares. Further resolutions will be placed before the 
Annual General Meeting to be held on 29 July 2019 to renew these powers.

At the last Annual General Meeting the Directors received authority from the 
Shareholders to:

Allot Shares
This gives Directors the authority to allot authorised but unissued shares and 
maintains the flexibility in respect of the Company’s financing arrangements. 
The nominal value of ordinary shares which the Directors may allot in the 
period up to the next Annual General Meeting, to be held on 29 July 2019,  
is limited to £1,703,243 which represented approximately 33 per cent of the 
issued share capital as at 8 June 2018. 

The Directors do not have any present intention of exercising this authority 
other than in connection with the issue of ordinary shares in respect of the 
scrip dividend offer and the Company’s share option plans. This authority will 
expire at the end of the Annual General Meeting to be held on 29 July 2019.

MAJOR SHAREHOLDERS
The Company has been notified of the following interests of 3 per cent or more in the issued share capital of the Company:

Invesco Perpetual
Fidelity Management & Research
Standard Life Aberdeen
Wellington Management
Black Rock Inc
Franklin Resources
The Vanguard Group Inc
Legal & General Group

At 31 March 2019

Number of shares

% of issued share 
capital

8,404,411
3,435,677
2,835,117
2,267,551
1,861,259
1,758,600
1,757,834
1,706,287

16.27
6.65
5.49
4.39
3.60
3.40
3.40
3.30

Nature of holding

Direct & Indirect
Direct & Indirect
Direct & Indirect
Direct & Indirect
Direct & Indirect
Direct
Direct & Indirect
Direct & Indirect

On 26 April 2019, Standard Life Aberdeen notified the Company that it had reduced its shareholding to 2,552,130 shares (representing 4.94 per cent of  
issued share capital). There have been no other notifications of any significant changes, a different whole percentage movement, to these shareholdings  
as at 21 May 2019.

Disapplication of pre-emption rights
This dis-applies rights of pre-emption on the allotment of shares by the 
Company, or to grant rights to subscribe for, or to convert securities into 
ordinary shares or sell treasury shares for cash. The authority will allow the 
Directors to allot equity securities for cash pursuant to the authority to allot 
shares mentioned above, to grant rights for ordinary shares and to sell 
treasury shares for cash without a pre-emptive offer to existing Shareholders, 
up to an aggregate nominal amount of £255,486 representing 5 per cent of 
the Company’s issued share capital as at 8 June 2018 and up to an additional 
aggregate nominal amount of £255,486 representing 5 per cent of the 
Company’s issued share capital as at 8 June 2018 for the purposes of 
financing (or refinancing) a transaction which is an acquisition or other capital 
investment. This authority will expire at the end of the Annual General 
Meeting to be held on 29 July 2019.

To buy own shares
This authority allows the Company to buy its own shares in the market, as 
permitted under the Articles of Association of the Company, up to a limit of 
10 per cent of the Company’s issued share capital. The price to be paid for  
any share must not be less than 10 pence, being the nominal value of a share, 
and must not exceed 105 per cent of the average middle market quotations 
for the ordinary shares of the Company as derived from the London Stock 
Exchange Daily Official List for the five business days immediately preceding 
the day on which the ordinary shares are purchased. The Directors have  
no immediate plans to exercise the powers of the Company to purchase its 
own shares and undertake that the authority would only be exercised if the 
Directors were satisfied that a purchase would result in an increase in 
expected earnings per share and was in the best interests of the Company at 
the time. This authority will expire at the end of the Annual General Meeting  
to be held on 29 July 2019. The Directors would consider holding any of  
the Company’s own shares that it purchases pursuant to this authority  
as treasury shares.

The Company did not repurchase any shares during the year and at the year 
end the Group held no treasury shares.

The Company is not aware of any agreements between Shareholders that 
may result in restrictions on the transfer of securities and for voting rights.

There are no restrictions on the transfer of ordinary shares in the Company 
other than where certain restrictions may apply from time to time, on the 
Board of Directors and other Senior Executive staff, which are imposed by 
laws and regulations relating to insider trading laws and market requirements 
relating to close periods.

ANNUAL GENERAL MEETING AND SPECIAL BUSINESS TO  
BE TRANSACTED AT THE ANNUAL GENERAL MEETING
The Annual General Meeting of Cranswick plc will be held at the Mercure Hull 
Grange Park Hotel on Monday 29 July 2019. A notice convening the Annual 
General Meeting can be found in the separate Notice of Annual General 
Meeting accompanying this Report & Accounts.

Details of the Special Business to be transacted at the Annual General 
Meeting are contained in the separate letter from the Chairman which also 
accompanies this Report & Accounts, and covers the Directors’ authority to 
allot shares, the partial disapplication of pre-emption rights and the authority 
for the Company to buy its own shares.

AUDITORS
A resolution to reappoint PricewaterhouseCoopers LLP as independent 
external auditor will be proposed at the Annual General Meeting, together 
with the authority for the Audit Committee to determine their remuneration. 
A statement on the independence of the external auditors is included in the 
report of the Audit Committee on pages 57 to 62.

ARTICLES OF ASSOCIATION
The Company’s Articles of Association may only be amended by a special 
resolution at a general meeting of the Shareholders.

Cranswick plc  Annual Report & Accounts 2019

83

Corporate GovernanceDIRECTORS’ REPORT CONTINUED

CAPITAL STRUCTURE
The primary objective of the Group’s capital management is to ensure that it 
maintains a strong credit rating and healthy capital ratios in order to support 
its business and maximise value for Shareholders and other stakeholders.

FINANCIAL INSTRUMENTS
Functional currency
The functional currency of all Group undertakings is Sterling.

Foreign currency risk
The main foreign exchange risk facing the Group is in the purchasing of 
charcuterie products and fresh pork cuts from continental Europe in Euros 
and the sale of fresh pork to the USA and China denominated in US Dollars. 
The policy of the Group is to seek to mitigate the impact of this risk by taking 
out forward contracts for up to twelve months ahead and for amounts that 
commence at approximately 25 per cent of the requirement and move 
progressively towards full cover. The Finance Director is consulted about  
the key decisions on currency cover.

Interest rate risk
The Group’s current policy is to manage its cost of borrowing using a mix  
of fixed and variable rate debt. Whilst fixed rate interest-bearing debt is not 
exposed to cash flow interest rate risk, there is no opportunity for the Group 
to enjoy a reduction in borrowing costs in markets where rates are falling. In 
addition, the fair value risk inherent in fixed rate borrowing means that the 
Group is exposed to unplanned costs should debt be restructured or repaid 
early as part of the liquidity management process. In contrast, whilst floating 
rate borrowings are not exposed to changes in fair value, the Group is 
exposed to cash flow risk as costs increase if market rates rise. The Group has 
reduced its borrowings significantly in recent years and at 31 March 2019 
gearing was nil (2018: nil). Given this conservative debt structure the Group 
has not fixed the interest rate on any part of its current facility. The Board will 
keep this situation under constant review and will fix the interest rate on a 
proportion of the Group’s borrowings at such time as it becomes appropriate 
to do so. The monitoring of interest rate risk is handled entirely at head office, 
based on the monthly consolidation of cash flow projections and the daily 
borrowings position.

Credit risk
Practically all sales are made on credit terms, the majority of which are  
to the major UK food retailers. Overdue accounts are reviewed at monthly 
management meetings. The incidence of bad debts is low. For all major 
customers, credit terms are agreed by negotiation and for all other 
customers, credit terms are set by reference to external credit agencies  
and/or commercial awareness. Every attempt is made to resist advance 
payments to suppliers for goods and services; where this proves 
commercially unworkable, arrangements are put in place, where practical,  
to guarantee the repayment of the monies in the event of default.

Liquidity risk
The Group has historically been very cash-generative. The bank position  
for each site is monitored on a daily basis and capital expenditure is approved 
at local management meetings at which members of the main Board are 
present and reported at the subsequent monthly main Board meeting.  
Major projects, in excess of £1 million, are approved by the main Board.  
Each part of the Group has access to the Group’s overdraft facility and all 
term debt is arranged centrally. The Group has a bank facility made up of  
a revolving credit facility of £160.0 million including a committed overdraft 
facility of £20.0 million until November 2022. This was extended during the 
year to November 2023 by way of a reduced credit facility of £120.0 million 
including a committed overdraft facility of £20.0 million. The Group manages 
the utilisation of the revolving credit facility through the monitoring of 
monthly consolidated cash flow projections and the daily borrowings position. 
The current arrangement provides the Group with reduced liquidity risk and 
medium-term funding to meet its objectives. The unutilised element of the 
facility at 31 March 2019 was £134.4 million (2018: £159.0 million).

The Group regards its Shareholders’ equity and net debt as its capital and 
manages its capital structure and makes adjustments to it in light of changes 
in economic conditions. To maintain or adjust the capital structure, the  
Group may adjust the dividend payment to Shareholders, return capital  
to Shareholders or issue new shares. No changes were made to the 
objectives, policies or processes during the years ended 31 March 2018  
and 31 March 2019.

The Group’s capital structure is as follows:

Net funds (Note 27)
Cranswick plc Shareholders’ equity

Capital employed

2019
£’m

(6.3)
534.9

528.6

2018
£’m

(20.6)
479.9

459.3

• 

CHANGE OF CONTROL
There are no agreements that the Company considers significant and to which 
the Company is party that would take effect, alter or terminate upon change  
of control of the Company following a takeover bid other than the following:
the Company is party to a number of banking agreements which upon  
• 
a change of control of the Company are terminable by the bank upon the 
provision of 30 working days’ notice;
the Company is party to an agreement with WM Morrison Supermarkets 
plc (‘WM Morrison’) for the supply of poultry products from its facility at 
Eye, Suffolk which upon a change of control of the Company is terminable 
by WM Morrison upon the provision of notice;
there are no agreements between the Company and its Directors or 
employees providing for compensation for loss of office or employment 
(whether through resignation, purported redundancy or otherwise) that 
occur because of a takeover bid other than as stated in the Remuneration 
Committee Report, on page 75, relating to Martin Davey; and
there are certain provisions in the Company’s Save As You Earn share 
option plan and the Long Term Incentive Plan that may cause options and 
awards granted to vest on a takeover. The proportion of the awards that 
are capable of exercise will depend on the time in the scheme and as far  
as the LTIP is concerned the extent to which the performance targets  
(as adjusted or amended) have been satisfied.

• 

• 

POLITICAL DONATIONS
The Group has made no political donations during the year ended 
31 March 2019.

84

Cranswick plc  Annual Report & Accounts 2019

RESEARCH AND DEVELOPMENT
The Group remains at the forefront of new product development offering 
consumers a wide range of products. Through innovative use of existing and 
emerging technologies, there will continue to be successful development  
of new products and processes for the Group.

OTHER STATUTORY DISCLOSURES
The Corporate Governance Report on pages 50 to 55, the Statement of 
Directors’ Responsibilities on page 86 of the Annual Report and Note 23 
(Financial Instruments and Liquidity Risk) to the financial statements are 
incorporated into the Directors’ Report by reference.

GOING CONCERN
The Group’s business activities, together with the factors likely to affect its 
future development, performance and position are set out in the review of 
activities. The financial position of the Group, its cash flows, liquidity position 
and borrowing facility are described above. The Group’s objectives, policies 
and processes for managing its capital; its financial risk management 
objectives; details of its financial instruments and hedging activities;  
and its exposure to credit risk and liquidity risk are referred to below.

The Group has considerable financial resources together with strong  
trading relationships with its key customers and suppliers. As a consequence, 
the Directors believe that the Group is well placed to manage its business  
risk successfully.

After reviewing the available information, including business plans and making 
enquiries, the Directors have a reasonable expectation that the Group has 
adequate resources to continue in operational existence for the foreseeable 
future. For this reason, they continue to adopt the going concern basis in 
preparing the financial statements.

Other information can be found in the following sections of the  
Strategic Report:

Future developments in the business of the Group Pages 2 to 45

Viability Statement

Greenhouse Gas Emissions

Employment Policies

Directors in the office during the year and  
up to the date of signing the financial statement.

Page 43

Pages 36 and 37

Pages 30 and 31

Page 48 and 49

The only information required to be disclosed pursuant to Listing Rule 9.8.4R 
are the details of the Company’s Long Term Incentive Plan which can be 
found in the Remuneration Committee Report on pages 65 to 81.

NON-FINANCIAL INFORMATION STATEMENT
The table below is intended to help stakeholders understand the Group’s development, performance, and impact of its activities, information relating  
to the environment, employee, social, respect for human rights, anti-corruption and anti-bribery matters in accordance with the Non-Financial Reporting 
requirements contained in sections 414CA and 414CB of the Companies Act 2006.

Reporting requirement 

Environmental matters

Employees

Human Rights

Social Matters

Anti-corruption and anti-bribery

Description of principal risks and impact of business activity

Description of the business model

Non-financial key performance indicators

Policies

Group Environmental Policy
Group Energy Policy
Group Corporate Responsibility Policy

Group Equal Opportunities, Harassment and Dignity at Work 
Health & Safety Policy

Anti-slavery and Human Trafficking Policy
Group Equal Opportunities, Harassment and Dignity at Work 

Group Ethical Trading Policy 
Group Corporate Responsibility Policy

Anti-Bribery Policy
Group Ethical Trading Policy

The Directors’ Report was approved by a duly authorised committee of the Board on 21 May 2019 and signed on its behalf by:

Pages

34 to 37

30 and 31

30 and 31

25 and 32

57 to 62

44 and 45

6 and 7

22 and 23

Steven Glover
Company Secretary

21 May 2019
Company number: 1074383

Cranswick plc  Annual Report & Accounts 2019

85

Corporate GovernanceThe Directors consider that the Annual Report and Accounts, taken as a 
whole, is fair, balanced and understandable and provides the information 
necessary for Shareholders to assess the Group and Company’s 
performance, business model and strategy.

Each of the Directors, whose names and functions are listed in the Leadership 
report confirm that, to the best of their knowledge:
• 

the Company financial statements, which have been prepared in 
accordance with IFRSs as adopted by the European Union, give a true and 
fair view of the assets, liabilities, financial position and loss of the Company;
the Group financial statements, which have been prepared in accordance 
with IFRSs as adopted by the European Union, give a true and fair view of 
the assets, liabilities, financial position and profit of the Group; and
the Directors’ Report includes a fair review of the development and 
performance of the business and the position of the Group and Company, 
together with a description of the principal risks and uncertainties that  
it faces. 

• 

• 

In the case of each Director in office at the date the Directors’ Report  
is approved:
•  so far as the Director is aware, there is no relevant audit information  

• 

of which the Group and Company’s auditors are unaware; and
they have taken all the steps that they ought to have taken as a Director  
in order to make themselves aware of any relevant audit information  
and to establish that the Group and Company’s auditors are aware  
of that information.

On behalf of the Board

Martin Davey 
Chairman    

21 May 2019

Mark Bottomley
Finance Director

STATEMENT OF DIRECTORS’ RESPONSIBILITIES  
IN RESPECT OF THE FINANCIAL STATEMENTS

The Directors are responsible for preparing the Annual Report and the 
financial statements in accordance with applicable law and regulation.

Company law requires the Directors to prepare financial statements for each 
financial year. Under that law the Directors have prepared the Group financial 
statements in accordance with International Financial Reporting Standards 
(IFRSs) as adopted by the European Union and Company financial statements 
in accordance with International Financial Reporting Standards (IFRSs) as 
adopted by the European Union. Under Company Law the Directors must  
not approve the financial statements unless they are satisfied that they give  
a true and fair view of the state of affairs of the Group and Company and of 
the profit or loss of the Group and Company for that period. In preparing the 
financial statements, the Directors are required to:
•  select suitable accounting policies and then apply them consistently;
•  state whether applicable IFRSs as adopted by the European Union have 
been followed for the Group financial statements and IFRSs as adopted  
by the European Union have been followed for the Company financial 
statements, subject to any material departures disclosed and explained  
in the financial statements;

•  make judgements and accounting estimates that are reasonable and 

prudent; and

•  prepare the financial statements on the going concern basis unless it is 
inappropriate to presume that the Group and Company will continue  
in business.

The Directors are responsible for keeping adequate accounting records 
 that are sufficient to show and explain the Group and Company’s 
transactions and disclose with reasonable accuracy at any time the financial 
position of the Group and Company and enable them to ensure that the 
financial statements and the Directors’ Remuneration Report comply with 
the Companies Act 2006 and, as regards the Group financial statements, 
Article 4 of the IAS Regulation.

The Directors are also responsible for safeguarding the assets of the Group 
and Company and hence for taking reasonable steps for the prevention and 
detection of fraud and other irregularities.

The Directors are responsible for the maintenance and integrity of the 
Company’s website. Legislation in the United Kingdom governing the 
preparation and dissemination of financial statements may differ from 
legislation in other jurisdictions.

86

Cranswick plc  Annual Report & Accounts 2019

 
 
INDEPENDENT AUDITORS’ REPORT
TO THE MEMBERS OF CRANSWICK PLC

REPORT ON THE AUDIT OF THE FINANCIAL STATEMENTS
Opinion
In our opinion, Cranswick plc’s Group financial statements and Company financial statements (the ‘financial statements’):
•  give a true and fair view of the state of the Group’s and of the Company’s affairs as at 31 March 2019 and of the Group’s profit and the Group’s and the 

Company’s cash flows for the year then ended;

•  have been properly prepared in accordance with International Financial Reporting Standards (IFRSs) as adopted by the European Union and, as regards  

the Company’s financial statements, as applied in accordance with the provisions of the Companies Act 2006; and

•  have been prepared in accordance with the requirements of the Companies Act 2006 and, as regards the group financial statements, Article 4 of the  

IAS Regulation.

We have audited the financial statements, included within the Annual Report & Accounts (the ‘Annual Report’), which comprise: the Group and Company 
balance sheets as at 31 March 2019; the Group income statement and Group statement of comprehensive income, the Group and Company statements  
of cash flows, and the Group and Company statements of changes in equity; for the year then ended and the notes to the financial statements, which include  
a description of the significant accounting policies.

Our opinion is consistent with our reporting to the Audit Committee.

BASIS FOR OPINION
We conducted our audit in accordance with International Standards on Auditing (UK) (‘ISAs (UK)’) and applicable law. Our responsibilities under ISAs (UK) are 
further described in the Auditors’ responsibilities for the audit of the financial statements section of our report. We believe that the audit evidence we have 
obtained is sufficient and appropriate to provide a basis for our opinion.

Independence
We remained independent of the Group in accordance with the ethical requirements that are relevant to our audit of the financial statements in the UK, which 
includes the FRC’s Ethical Standard, as applicable to listed public interest entities, and we have fulfilled our other ethical responsibilities in accordance with 
these requirements.

To the best of our knowledge and belief, we declare that non-audit services prohibited by the FRC’s Ethical Standard were not provided to the Group  
or the Company.

Other than those disclosed in the Audit Committee report on page 62, we have provided no non-audit services to the group or the company in the period  
from 1 April 2018 to 31 March 2019.

OUR AUDIT APPROACH
Overview

•  Overall Group materiality: £4.5 million (2018: £4.6 million), based on 5 per cent of Adjusted profit before tax.
•  Overall Company materiality: £2.4 million (2018: £3.4 million), based on 1 per cent of Total assets and subsequently capped due  

to group materiality allocation.

•  The Group is organised into 18 reporting units, all within the UK. The Group financial statements are a consolidation of these 

reporting units.

•  Of the 18 reporting units, we identified 15 which, in our view, required an audit of their complete financial information, either due  

to their size or risk characteristics.

•  This covered £1,432.7m (99 per cent) of the group’s external revenues and £90.7m (98 per cent) of the group’s Adjusted profit 

before tax.

•  Complex customer arrangements – Group.
• 
•  Carrying value of investments – Company.

IAS 41 – Biological assets – Group.

Materiality

Audit scope

Areas of
focus

The scope of our audit
As part of designing our audit, we determined materiality and assessed the risks of material misstatement in the financial statements. 

Capability of the audit in detecting irregularities, including fraud
Based on our understanding of the group and industry, we identified that the principal risks of non-compliance with laws and regulations related to breaches of 
health and safety regulations, under the Health and Safety at work etc Act 1974, and we considered the extent to which non-compliance might have a material 
effect on the financial statements. We also considered those laws and regulations that have a direct impact on the preparation of the financial statements 
such as the Companies Act 2006. We evaluated management’s incentives and opportunities for fraudulent manipulation of the financial statements (including 
the risk of override of controls), and determined that the principal risks were related to posting manual journal entries to manipulate financial performance, 
management bias through judgements and assumptions in significant accounting estimates and significant one-off or unusual transactions. The group 
engagement team shared this risk assessment with the component auditors so that they could include appropriate audit procedures in response to such risks 
in their work. Audit procedures performed by the group engagement team and/or component auditors included:
•  Discussions with management and those charged with governance including consideration of known or suspected instances of non-compliance with laws 

and regulation and fraud;

•  Evaluation and testing of the operating effectiveness of management’s entity level controls designed to prevent and detect irregularities;
•  Testing over period end adjustments;
•  Challenging assumptions and judgements made by management in their significant accounting estimates, in particular in relation to complex customer 

accruals and biological assets (see related key audit matters below); and
Identifying and testing journal entries, in particular any journal entries posted with unusual account combinations. 

• 

Cranswick plc  Annual Report & Accounts 2019

87

Financial StatementsINDEPENDENT AUDITORS’ REPORT CONTINUED
TO THE MEMBERS OF CRANSWICK PLC

There are inherent limitations in the audit procedures described above and the further removed non-compliance with laws and regulations is from the events 
and transactions reflected in the financial statements, the less likely we would become aware of it. Also, the risk of not detecting a material misstatement due 
to fraud is higher than the risk of not detecting one resulting from error, as fraud may involve deliberate concealment by, for example, forgery or intentional 
misrepresentations, or through collusion.

Key audit matters
Key audit matters are those matters that, in the auditors’ professional judgement, were of most significance in the audit of the financial statements of the 
current period and include the most significant assessed risks of material misstatement (whether or not due to fraud) identified by the auditors, including those 
which had the greatest effect on: the overall audit strategy; the allocation of resources in the audit; and directing the efforts of the engagement team. These 
matters, and any comments we make on the results of our procedures thereon, were addressed in the context of our audit of the financial statements as  
a whole, and in forming our opinion thereon, and we do not provide a separate opinion on these matters. This is not a complete list of all risks identified by  
our audit. 

Key audit matter

How our audit addressed the key audit matter

Complex customer arrangements – Group
As is industry practice, the group has numerous types of complex 
commercial arrangements with retailers and other customers that  
have a range of terms (for example promotions, rebates and discounts). 
These also include advertising and marketing contributions.

At 31 March 2019 commercial accruals in relation to these arrangements 
total £7.9 million (2018: £8.9 million).

Due to the varying terms of these agreements and given that activity  
may span a year end, a degree of judgment is exercised in determining  
the valuation of the liability and the timing of when this liability should  
be recognised.

We consider there to be a specific risk associated with the completeness, 
accuracy and valuation of the commercial accruals that have been 
recognised at the year end as these are material and can be complex  
and judgemental.

IAS 41 – Biological assets – Group
Due to the nature of the group’s operations, biological assets consisting 
of pigs and chickens are recognised. On initial recognition and at the 
balance sheet date, these biological assets have been measured at their  
fair value less costs to sell, in line with IAS 41. The net IAS 41 valuation 
movement recognised in the year is a cost of £2.8 million (£2.2 million).

The valuation of these biological assets requires significant levels of 
judgement and industry-specific expertise in applying appropriate 
assumptions. Changes in a number of the key assumptions (including 
mortality rates, growth rates, and the fair value at various stages of 
development) can have a material impact on the valuation.

Our audit procedures included understanding and evaluating the controls 
and systems related to the commercial accruals process, and obtaining 
audit evidence through substantive audit procedures.

The substantive audit procedures performed for each individual 
component varied depending upon the nature and level of commercial 
accruals and type of agreement but included the following tests, on a 
sample basis:
• 

Inquiries of management and the account managers to understand  
how the calculations are performed;

•  Testing of the calculations performed in arriving at the accrual, by 

agreeing the calculations to agreements in place with the customers, 
and the relevant sales volume data;

•  Agreement of the amounts raised and settled with customers, for claims 

which have arisen within the current or next financial year, to date;
•  Look back at the accuracy of the prior year (and older) provisions, to 

determine customer patterns and assess management’s ability to make 
accurate estimates of the required provisions; and

•  Reviewed historical payments made on aged balances and reviewed 
underlying agreements to assess the appropriateness of the aged 
accruals in place across the group.

We found, based on the results of our testing, that the accruals recorded 
and disclosures made in the financial statements were consistent with the 
supporting evidence obtained.

We gained an understanding of, and evaluated the key processes used  
to calculate the fair value of the biological assets.

We performed a recalculation of both the pig and chicken valuation models 
to assess the accuracy of the calculation and audited the underlying data 
inputs to the model.

We evaluated management’s key assessment of the assumptions used in 
relation to the valuation of the biological assets as follows:
•  We have compared the mortality assumptions within the models to the 

operational data obtained from the farms;

•  We have reviewed the growth rate of the chickens to third party source 
data and have assessed the reasonableness of the straight line growth 
assumption used for pigs; and

•  We have agreed the fair value price of the assets at the various stages  

of their life cycle to supporting third party data.

We have performed a sensitivity analysis over all of the above assumptions 
and confirmed significant movements would be required to result in a 
material misstatement.

We found, based on the results of our testing, that the calculation  
and disclosures made in the financial statements in relation to the 
IAS 41 valuation of biological assets were consistent with the supporting 
evidence obtained.

88

Cranswick plc  Annual Report & Accounts 2019

Key audit matter

How our audit addressed the key audit matter

Carrying value of investments – £166.1 million – Company
We focused on this area as the investments held by the parent company 
in its subsidiaries are significant balances within the parent company 
financial statements.

The key judgement is the underlying cash generation and profitability  
of the wider group which can be affected by market conditions and 
unexpected events.

We assessed the recoverability of the investments by reviewing the 
underlying financial performance and profitability of the entities in which 
the parent company has invested.

We reviewed management’s impairment review on the investments in 
subsidiaries held by firstly considering whether management’s assessment 
of impairment triggers was appropriate, and we subsequently followed this 
up by reviewing management’s forecasts and budgets prepared to 
consider whether an impairment was required on an entity by entity basis.

We identified no issues with the carrying value of investments in our testing.

How we tailored the audit scope
We tailored the scope of our audit to ensure that we performed enough work to be able to give an opinion on the financial statements as a whole, taking into 
account the structure of the group and the company, the accounting processes and controls, and the industry in which they operate.

The Group is organised into 18 reporting units all within the UK. The group’s financial statements are a consolidation of these reporting units and the 
centralised functions. The reporting units vary in size and we identified 15 components that required an audit of their complete financial information due to 
their individual size or risk characteristics. The components where we performed an audit of their complete financial information accounted for 98 per cent  
of the Group’s Adjusted profit before tax and 99 per cent of the group’s revenue. All of these components were audited by the group engagement team.

The work was performed by a component audit team on 4 of the 15 components. All other work was completed by the group audit team.

Of the remaining 3 components that together represent 2 per cent of the group’s Adjusted profit before tax and 1 per cent of the group’s revenue,  
we performed analytical procedures to respond to any potential risks of material misstatement to the group financial statements.

Materiality
The scope of our audit was influenced by our application of materiality. We set certain quantitative thresholds for materiality. These, together with qualitative 
considerations, helped us to determine the scope of our audit and the nature, timing and extent of our audit procedures on the individual financial statement 
line items and disclosures and in evaluating the effect of misstatements, both individually and in aggregate on the financial statements as a whole. 

Based on our professional judgement, we determined materiality for the financial statements as a whole as follows:

Overall materiality

£4.5 million (2018: £4.6 million).

Group financial statements

Company financial statements

£2.4 million (2018: £3.4 million).

How we determined it

5% of Adjusted profit before tax.

Rationale for benchmark applied

Adjusted profit before tax excludes the impact of fair 
value adjustments (IAS 41 fair value movements) and 
non-cash transactions not directly linked to operating 
performance (amortisation of customer relationship 
intangible assets). Based on the benchmarks used in 
the Annual Report, Adjusted profit before tax is the 
primary measure used by the Shareholders in assessing 
the performance of the group, and is a generally 
accepted auditing benchmark.

1% of Total assets and subsequently capped due to 
group materiality allocation.

We believe that total assets is the primary measure 
used by the Shareholders in assessing the performance 
of a holding company, and is a generally accepted 
auditing benchmark.

For each component in the scope of our group audit, we allocated a materiality that is less than our overall group materiality. The range of materiality allocated 
across components was between £0.1 million and £4.2 million. Certain components were audited to a local statutory audit materiality that was also less than 
our overall group materiality.

We agreed with the Audit Committee that we would report to them misstatements identified during our audit above £0.2 million (group audit)  
(2018: £0.2 million) and £0.2 million (Company audit) (2018: £0.2 million) as well as misstatements below those amounts that, in our view, warranted  
reporting for qualitative reasons.

Cranswick plc  Annual Report & Accounts 2019

89

Financial Statements 
INDEPENDENT AUDITORS’ REPORT CONTINUED
TO THE MEMBERS OF CRANSWICK PLC

Going concern
In accordance with ISAs (UK) we report as follows:

Reporting obligation

Outcome

We are required to report if we have anything material to add or draw 
attention to in respect of the directors’ statement in the financial 
statements about whether the directors considered it appropriate to adopt 
the going concern basis of accounting in preparing the financial statements 
and the directors’ identification of any material uncertainties to the Group’s 
and the Company’s ability to continue as a going concern over a period of at 
least twelve months from the date of approval of the financial statements.

We have nothing material to add or to draw attention to.

However, because not all future events or conditions can be predicted, this 
statement is not a guarantee as to the Group’s and Company’s ability to 
continue as a going concern. For example, the terms on which the United 
Kingdom may withdraw from the European Union are not clear, and it is 
difficult to evaluate all of the potential implications on the group’s trade, 
customers, suppliers and the wider economy. 

We are required to report if the directors’ statement relating to Going 
Concern in accordance with Listing Rule 9.8.6R(3) is materially inconsistent 
with our knowledge obtained in the audit.

We have nothing to report.

REPORTING ON OTHER INFORMATION 
The other information comprises all of the information in the Annual Report other than the financial statements and our auditors’ report thereon.  
The directors are responsible for the other information. Our opinion on the financial statements does not cover the other information and, accordingly,  
we do not express an audit opinion or, except to the extent otherwise explicitly stated in this report, any form of assurance thereon. 

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider whether the other 
information is materially inconsistent with the financial statements or our knowledge obtained in the audit, or otherwise appears to be materially misstated.  
If we identify an apparent material inconsistency or material misstatement, we are required to perform procedures to conclude whether there is a material 
misstatement of the financial statements or a material misstatement of the other information. If, based on the work we have performed, we conclude that 
there is a material misstatement of this other information, we are required to report that fact. We have nothing to report based on these responsibilities.

With respect to the Strategic Report, Directors’ Report and Corporate Governance Statement, we also considered whether the disclosures required by the  
UK Companies Act 2006 have been included. 

Based on the responsibilities described above and our work undertaken in the course of the audit, the Companies Act 2006 (CA06), ISAs (UK) and the Listing. 
Rules of the Financial Conduct Authority (FCA) requires us also to report certain opinions and matters as described below (required by ISAs (UK) unless 
otherwise stated). 

Strategic Report and Directors’ Report
In our opinion, based on the work undertaken in the course of the audit, the information given in the Strategic Report and Directors’ Report for the year ended 
31 March 2019 is consistent with the financial statements and has been prepared in accordance with applicable legal requirements. (CA06)

In light of the knowledge and understanding of the group and company and their environment obtained in the course of the audit, we did not identify any 
material misstatements in the Strategic Report and Directors’ Report. (CA06)

Corporate Governance Statement
In our opinion, based on the work undertaken in the course of the audit, the information given in the Corporate Governance Statement (on pages 50 to 56)  
about internal controls and risk management systems in relation to financial reporting processes and about share capital structures in compliance with rules 
7.2.5 and 7.2.6 of the Disclosure Guidance and Transparency Rules sourcebook of the FCA (‘DTR’) is consistent with the financial statements and has been 
prepared in accordance with applicable legal requirements. (CA06)

In light of the knowledge and understanding of the group and company and their environment obtained in the course of the audit, we did not identify any 
material misstatements in this information. (CA06)

In our opinion, based on the work undertaken in the course of the audit, the information given in the Corporate Governance Statement (on pages 50 to 56)  
with respect to the company’s corporate governance code and practices and about its administrative, management and supervisory bodies and their 
committees complies with rules 7.2.2, 7.2.3 and 7.2.7 of the DTR. (CA06)

We have nothing to report arising from our responsibility to report if a corporate governance statement has not been prepared by the company. (CA06)

The directors’ assessment of the prospects of the group and of the principal risks that would threaten the solvency or liquidity of the group
We have nothing material to add or draw attention to regarding:
•  The directors’ confirmation on pages 42 to 45 of the Annual Report that they have carried out a robust assessment of the principal risks facing the group, 

including those that would threaten its business model, future performance, solvency or liquidity.

•  The disclosures in the Annual Report that describe those risks and explain how they are being managed or mitigated.
•  The directors’ explanation on page 43 of the Annual Report as to how they have assessed the prospects of the group, over what period they have done so 
and why they consider that period to be appropriate, and their statement as to whether they have a reasonable expectation that the group will be able to 
continue in operation and meet its liabilities as they fall due over the period of their assessment, including any related disclosures drawing attention to any 
necessary qualifications or assumptions.

90

Cranswick plc  Annual Report & Accounts 2019

We have nothing to report having performed a review of the directors’ statement that they have carried out a robust assessment of the principal risks facing 
the Group and statement in relation to the longer-term viability of the Group. Our review was substantially less in scope than an audit and only consisted of 
making inquiries and considering the directors’ process supporting their statements; checking that the statements are in alignment with the relevant 
provisions of the UK Corporate Governance Code (the ‘Code’); and considering whether the statements are consistent with the knowledge and understanding 
of the group and company and their environment obtained in the course of the audit. (Listing Rules)

Other Code Provisions
We have nothing to report in respect of our responsibility to report when: 
•  The statement given by the directors, on page 86, that they consider the Annual Report taken as a whole to be fair, balanced and understandable, and 
provides the information necessary for the members to assess the group’s and company’s position and performance, business model and strategy is 
materially inconsistent with our knowledge of the group and company obtained in the course of performing our audit.

•  The section of the Annual Report on page 57 describing the work of the Audit Committee does not appropriately address matters communicated by us  

to the Audit Committee.

•  The directors’ statement relating to the company’s compliance with the Code does not properly disclose a departure from a relevant provision of the  

Code specified, under the Listing Rules, for review by the auditors.

Directors’ Remuneration
In our opinion, the part of the Directors’ Remuneration Report to be audited has been properly prepared in accordance with the Companies Act 2006. (CA06)

RESPONSIBILITIES FOR THE FINANCIAL STATEMENTS AND THE AUDIT
Responsibilities of the directors for the financial statements
As explained more fully in the Statement of Directors’ Responsibilities set out on page 86, the directors are responsible for the preparation of the financial 
statements in accordance with the applicable framework and for being satisfied that they give a true and fair view. The directors are also responsible for such 
internal control as they determine is necessary to enable the preparation of financial statements that are free from material misstatement, whether due to 
fraud or error.

In preparing the financial statements, the directors are responsible for assessing the group’s and the company’s ability to continue as a going concern, 
disclosing as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate the 
group or the company or to cease operations, or have no realistic alternative but to do so.

Auditors’ responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due  
to fraud or error, and to issue an auditors’ report that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an  
audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are 
considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis  
of these financial statements. 

A further description of our responsibilities for the audit of the financial statements is located on the FRC’s website at: www.frc.org.uk/auditorsresponsibilities. 
This description forms part of our auditors’ report.

Use of this report
This report, including the opinions, has been prepared for and only for the company’s members as a body in accordance with Chapter 3 of Part 16 of the 
Companies Act 2006 and for no other purpose. We do not, in giving these opinions, accept or assume responsibility for any other purpose or to any other 
person to whom this report is shown or into whose hands it may come save where expressly agreed by our prior consent in writing.

OTHER REQUIRED REPORTING
Companies Act 2006 exception reporting
Under the Companies Act 2006 we are required to report to you if, in our opinion:
•  we have not received all the information and explanations we require for our audit; or
•  adequate accounting records have not been kept by the company, or returns adequate for our audit have not been received from branches not visited  

by us; or

•  certain disclosures of directors’ remuneration specified by law are not made; or
• 

the company financial statements and the part of the Directors’ Remuneration Report to be audited are not in agreement with the accounting records  
and returns. 

We have no exceptions to report arising from this responsibility. 

Appointment
Following the recommendation of the audit committee, we were appointed by the directors on 24 July 2017 to audit the financial statements for the year 
ended 31 March 2018 and subsequent financial periods. The period of total uninterrupted engagement is 2 years, covering the years ended 31 March 2018  
to 31 March 2019.

Ian Morrison (Senior Statutory Auditor)
for and on behalf of PricewaterhouseCoopers LLP
Chartered Accountants and Statutory Auditors
Leeds

21 May 2019

Cranswick plc  Annual Report & Accounts 2019

91

Financial StatementsGROUP INCOME STATEMENT 
FOR THE YEAR ENDED 31 MARCH 2019

Revenue

Adjusted Group operating profit

Net IAS 41 valuation movement on biological assets

Amortisation of customer relationship intangible assets

Group operating profit

Share of loss of joint venture

Finance costs

Profit before tax

Taxation

Profit for the year 

Earnings per share

Basic

Diluted

An analysis of costs within Group operating profit is presented in Note 4.

Notes

3

16

11

4

14

6

7

10

10

2019
£’m

1,437.1

2018
£’m

1,464.5

92.3

(2.8)

(2.7)

86.8

(0.1)

(0.2)

86.5

(16.9)

69.6

92.8

(2.2)

(2.2)

88.4

–

(0.4)

88.0

(18.0)

70.0

135.5p

134.9p

137.8p

137.1p

92

Cranswick plc  Annual Report & Accounts 2019

GROUP STATEMENT OF COMPREHENSIVE INCOME  
FOR THE YEAR ENDED 31 MARCH 2019

Profit for the year

Other comprehensive income/(expense)

Other comprehensive income/(expense) to be reclassified to profit or loss in subsequent periods:

Cash flow hedges

Gains arising in the year

Reclassification adjustments for gains included in the income statement

Income tax effect

Net other comprehensive expense to be reclassified to profit or loss in subsequent periods

Items not to be reclassified to profit or loss in subsequent periods:

Actuarial gains/(losses) on defined benefit pension scheme.

Income tax effect

Net other comprehensive income/(expense) not to be reclassified to profit or loss in subsequent periods

Other comprehensive income/(expense), net of tax

Total comprehensive income, net of tax

Notes

2019
£’m

69.6

2018
£’m

70.0

21

21

7

26

7

–

(0.5)

0.1

(0.4)

0.3

0.4

0.7

0.3

69.9

0.1

(0.3)

–

(0.2)

(0.2)

0.1

(0.1)

(0.3)

69.7

Company profit for the year of £24.6 million (2018: £21.9 million) was equal to total comprehensive income for the year attributable to owners of the parent in 
both years.

Cranswick plc  Annual Report & Accounts 2019

93

Financial StatementsGROUP BALANCE SHEET  
AT 31 MARCH 2019

Non-current assets

Intangible assets

Property, plant and equipment

Biological assets

Total non-current assets

Current assets

Biological assets

Inventories

Trade and other receivables

Financial assets

Cash and short-term deposits

Total current assets

Total assets

Current liabilities

Trade and other payables

Financial liabilities

Provisions

Income tax payable

Total current liabilities

Non-current liabilities

Other payables

Financial liabilities

Deferred tax liabilities

Provisions

Share of joint venture

Defined benefit pension scheme deficit

Total non-current liabilities

Total liabilities

Net assets

Equity

Called-up share capital

Share premium account

Share-based payments

Hedging reserve

Retained earnings

Equity attributable to owners of the parent

On behalf of the Board

Martin Davey 
Chairman    

21 May 2019

Mark Bottomley
Finance Director

94

Cranswick plc  Annual Report & Accounts 2019

Notes

11

12

16

16

17

18

19

27

20

21

22

20

21

7

22

14

26

24

2019
£’m

153.5

291.2

0.7

445.4

20.6

67.4

161.7

2.3

20.5

272.5

717.9

(150.2)

(0.6)

(0.2)

(7.7)

(158.7)

(0.7)

(14.2)

(0.8)

(2.0)

(0.1)

(6.5)

(24.3)

(183.0)

534.9

5.2

89.1

25.8

(0.4)

415.2

534.9

2018
£’m

156.2

237.3

0.8

394.3

17.0

59.2

160.1

0.1

20.6

257.0

651.3

(147.8)

(0.9)

(0.2)

(10.2)

(159.1)

(0.9)

–

(1.0)

(2.3)

–

(8.1)

(12.3)

(171.4)

479.9

5.1

81.5

21.0

–

372.3

479.9

 
 
 
 
 
 
COMPANY BALANCE SHEET  
AT 31 MARCH 2019

Non-current assets

Property, plant and equipment 

Investments in subsidiary undertakings

Deferred tax assets

Total non-current assets

Current assets

Trade and other receivables

Cash and short-term deposits

Total current assets

Total assets

Current liabilities

Trade and other payables

Financial liabilities

Provisions

Income tax payable

Total current liabilities

Non-current liabilities

Financial liabilities

Provisions

Total non-current liabilities

Total liabilities

Net assets

Equity

Called-up share capital

Share premium account

General reserve

Merger reserve

Share-based payments

Retained earnings

The Company’s profit for the year was £24.6 million (2018: £21.9 million). 

On behalf of the Board

Martin Davey 
Chairman   

21 May 2019

Mark Bottomley
Finance Director

Notes

12

13

7

18

27

20

21

22

21

22

24

2019
£’m

0.8

166.1

0.9

167.8

77.9

–

77.9

245.7

(68.1)

(5.4)

(0.1)

(1.0)

(74.6)

(14.2)

(0.6)

(14.8)

(89.4)

156.3

5.2

89.1

4.0

1.8

25.8

30.4

2018
£’m

0.5

164.5

1.0

166.0

38.3

5.1

43.4

209.4

(61.0)

–

(0.1)

(1.1)

(62.2)

–

(0.6)

(0.6)

(62.8)

146.6

5.1

81.5

4.0

1.8

21.0

33.2

156.3

146.6

Cranswick plc  Annual Report & Accounts 2019

95

Financial Statements 
 
 
 
 
 
GROUP STATEMENT OF CASH FLOWS  
FOR THE YEAR ENDED 31 MARCH 2019

Operating activities

Profit for the year

Adjustments to reconcile Group profit for the year to net cash inflows from operating activities:

Share of loss of joint venture

Income tax expense

Net finance costs

(Gain)/loss on sale of property, plant and equipment

Depreciation of property, plant and equipment

Amortisation of intangible assets

Share-based payments

Difference between pension contributions paid and amounts recognised in the income statement

Release of government grants

Net IAS 41 valuation movement on biological assets

Increase in biological assets

(Increase)/decrease in inventories

Increase in trade and other receivables

(Decrease)/increase in trade and other payables

Cash generated from operations

Tax paid

Net cash from operating activities

Cash flows from investing activities

Acquisition of subsidiaries, net of cash acquired

Loan to joint venture

Purchase of property, plant and equipment

Proceeds from sale of property, plant and equipment

Receipt of government grants

Net cash used in investing activities

Cash flows from financing activities

Interest paid

Proceeds from issue of share capital

Issue costs of long-term borrowings

Proceeds from/(repayment of) borrowings

Dividends paid

Repayment of capital element of finance leases and hire purchase contracts

Net cash used in financing activities

Net (decrease)/increase in cash and cash equivalents

Cash and cash equivalents at beginning of year

Cash and cash equivalents at end of year

Notes

7

12

11

16

15

14

27

27

27

2019
£’m

69.6

0.1

16.9

0.2

(0.2)

28.9

2.7

4.8

(1.3)

(0.2)

2.8

(6.3)

(8.2)

(1.1)

(2.2)

106.5

(18.8)

87.7

(0.8)

(2.2)

(79.2)

0.8

0.4

(81.0)

(0.4)

1.8

(0.1)

14.0

(22.1)

–

(6.8)

(0.1)

20.6

20.5

2018
£’m

70.0

–

18.0

0.4

0.8

35.7

2.2

4.3

(1.7)

(0.2)

2.2

(0.4)

3.0

(9.0)

2.4

127.7

(15.6)

112.1

(5.3)

–

(58.7)

0.7

–

(63.3)

(0.4)

1.6

(0.2)

(15.0)

(18.2)

(0.1)

(32.3)

16.5

4.1

20.6

96

Cranswick plc  Annual Report & Accounts 2019

COMPANY STATEMENT OF CASH FLOWS  
FOR THE YEAR ENDED 31 MARCH 2019

Operating activities

Profit for the year 

Adjustments to reconcile Company profit for the year to net cash inflows from operating activities:

Dividends received

Income tax expense

Net finance cost

Depreciation of property, plant and equipment

Share-based payments

(Increase)/decrease in trade and other receivables

Increase in trade and other payables

Cash (used in)/generated from operations

Tax paid

Net cash (used in)/from operating activities

Cash flows from investing activities

Dividends received

Purchase of property, plant and equipment

Net cash from investing activities

Cash flows from financing activities

Interest paid

Proceeds from issue of share capital

Issue costs of long-term borrowings

Proceeds from/(repayment of) borrowings

Dividends paid 

Net cash used in financing activities

Net (decrease)/increase in cash and cash equivalents

Cash and cash equivalents at beginning of year

Cash and cash equivalents at end of year

Notes

12

27

27

27

2019
£’m

24.6

2018
£’m

21.9

(22.1)

(18.2)

1.8

5.8

–

1.5

(37.6)

7.1

(18.9)

(1.3)

(20.2)

22.1

(0.2)

21.9

(5.8)

1.8

(0.1)

14.0

(22.1)

(12.2)

(10.5)

5.1

(5.4)

1.6

4.7

0.1

1.3

1.3

9.7

22.4

(1.0)

21.4

18.2

–

18.2

(4.7)

1.6

(0.2)

(15.0)

(18.2)

(36.5)

3.1

2.0

5.1

Cranswick plc  Annual Report & Accounts 2019

97

Financial StatementsGROUP STATEMENT OF CHANGES IN EQUITY 
FOR THE YEAR ENDED 31 MARCH 2019

Share 
capital 
Note (a) 
£’m

5.0

Share
premium 
Note (b) 
£’m

Share-based 
payments 
Note (e) 
£’m

74.8

16.7

–

–

–

–

–

0.1

–

–

–

5.1

–

–

–

–

–

0.1

–

–

–

5.2

–

–

–

–

5.2

1.5

–

–

–

81.5

–

–

–

–

5.9

1.7

–

–

–

–

–

–

4.3

–

–

–

–

–

21.0

–

–

–

4.8

–

–

–

–

–

Hedging 
reserve 
Note (f) 
£’m

0.2

–

(0.2)

(0.2)

–

–

–

–

–

–

–

–

(0.4)

(0.4)

–

–

–

–

–

–

Retained
earnings 
£’m

324.7

Total
equity 
£’m

421.4

70.0

(0.1)

69.9

–

–

–

(23.4)

(0.3)

1.4

372.3

69.6

0.7

70.3

–

–

–

(28.0)

(0.7)

1.3

415.2

70.0

(0.3)

69.7

4.3

5.2

1.6

(23.4)

(0.3)

1.4

479.9

69.6

0.3

69.9

4.8

5.9

1.8

(28.0)

(0.7)

1.3

534.9

89.1

25.8

(0.4)

At 31 March 2017

Profit for the year

Other comprehensive income

Total comprehensive income

Share-based payments

Scrip dividend

Share options exercised (proceeds)

Dividends

Deferred tax related to changes in equity

Current tax related to changes in equity

At 31 March 2018

Profit for the year

Other comprehensive income

Total comprehensive income

Share-based payments

Scrip dividend

Share options exercised (proceeds)

Dividends

Deferred tax related to changes in equity

Current tax related to changes in equity

At 31 March 2019

98

Cranswick plc  Annual Report & Accounts 2019

COMPANY STATEMENT OF CHANGES IN EQUITY 
FOR THE YEAR ENDED 31 MARCH 2019

At 31 March 2017

Profit for the year, being total comprehensive income

Share-based payments

Scrip dividend

Share options exercised (proceeds)

Dividends

Deferred tax related to changes in equity

Current tax related to changes in equity

At 31 March 2018

Profit for the year, being total comprehensive income

Share-based payments

Scrip dividend

Share options exercised (proceeds)

Dividends

Deferred tax related to changes in equity

Current tax related to changes in equity

At 31 March 2019

Notes:
a)  Share capital

Share 
capital 
Note (a) 
£’m

Share 
premium 
Note (b)
£’m

General 
reserve 
Note (c) 
£’m

Merger 
reserve 
Note (d) 
£’m

Share-
based 
payments 
Note (e) 
£’m

Retained 
earnings 
£’m

5.0

74.8

4.0

1.8

16.7

34.5

Total
equity 
£’m

136.8

–

–

–

0.1

–

–

–

–

–

5.2

1.5

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

4.3

–

–

–

–

–

5.1

81.5

4.0

1.8

21.0

–

–

–

0.1

–

–

–

–

–

5.9

1.7

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

4.8

–

–

–

–

–

21.9

21.9

–

–

–

(23.4)

(0.1)

0.3

33.2

4.3

5.2

1.6

(23.4)

(0.1)

0.3

146.6

24.6

24.6

–

–

–

4.8

5.9

1.8

(28.0)

(28.0)

(0.2)

0.8

(0.2)

0.8

5.2

89.1

4.0

1.8

25.8

30.4

156.3

The balance classified as share capital represents the nominal value of ordinary 10 pence shares issued.

b)  Share premium

The balance classified as share premium includes the net proceeds in excess of nominal value on issue of the Company’s equity share capital, comprising 10 pence ordinary shares.

c)  General reserve

This reserve arose in 1993 when the High Court of Justice granted permission to reduce the Company’s share premium account by £4.0 million which was credited to a separate reserve 
named the general reserve.

d)  Merger reserve
  Where shares have been issued as consideration for acquisitions, the value of shares issued in excess of nominal value has been credited to the merger reserve rather than to the share 

premium account.

e)  Share-based payments reserve

This reserve records the fair value of share-based payments expensed in the income statement, and in the case of the Company in relation to share-based payments to employees of 
subsidiary companies, capital contributions to cost of investments (Note 25).

f)  Hedging reserve

This reserve records the portion of the gain or loss on a hedging instrument in a cash flow hedge that is determined to be an effective hedge.

Cranswick plc  Annual Report & Accounts 2019

99

Financial Statements 
 
 
 
 
NOTES TO THE ACCOUNTS

1.  AUTHORISATION OF FINANCIAL STATEMENTS AND STATEMENT OF COMPLIANCE WITH IFRSs
The Group and Company financial statements of Cranswick plc (the ‘Company’) for the year ended 31 March 2019 were authorised for issue by the Board  
of Directors on 21 May 2019 and the balance sheets were signed on the Board’s behalf by Martin Davey and Mark Bottomley. Cranswick plc is a public limited 
company incorporated and domiciled in England, United Kingdom (Company number: 1074383, registered office: Crane Court, Hesslewood Country Office 
Park, Ferriby Road, Hessle, East Yorkshire, HU13 0PA). The Company’s ordinary shares are traded on the London Stock Exchange.

The Group’s financial statements have been prepared in accordance with International Financial Reporting Standards (IFRS) as adopted by the European 
Union. The Company’s financial statements have been prepared in accordance with IFRS as adopted by the European Union and as applied in accordance  
with the provisions of the Companies Act 2006. The principal accounting policies adopted by the Group and by the Company are set out in Note 2.

The Company has taken advantage of the exemption provided under section 408 of the Companies Act 2006 not to publish its individual income statement 
and related notes.

2.  ACCOUNTING POLICIES
Basis of preparation
The financial statements of Cranswick plc, both consolidated and Company, have been prepared on a going concern basis, under the historical cost 
convention, in accordance with IFRS as adopted by the European Union and in accordance with the Companies Act 2006. A summary of the principal 
accounting policies, which have been consistently applied throughout the year and the preceding year, is below.

Basis of consolidation
The Group financial statements consolidate the financial statements of Cranswick plc and its subsidiaries. The results of undertakings acquired or sold are 
consolidated for the periods from the date of acquisition or up to the date of disposal. Acquisitions are accounted for under the acquisition method 
of accounting.

The consolidated financial statements comprise the financial statements of the Group and its subsidiaries as at 31 March 2019. Control is achieved when the 
Group is exposed, or has rights, to variable returns from its involvement with the investee and has the ability to affect those returns through its power over 
the investee.

Specifically, the Group controls an investee if and only if the Group has:
•  power over the investee (i.e. existing rights that give it the current ability to direct the relevant activities of the investee);
•  exposure, or right, to variable returns from its involvement with the investee; and
• 

the ability to use its power over the investee to affect its returns.

The Group re-assesses whether or not it controls an investee if facts and circumstances indicate that there are changes to one or more of the three elements 
of control. Consolidation of a subsidiary begins when the Group obtains control over the subsidiary and ceases when the Group loses control of the subsidiary. 
Assets, liabilities, income and expenses of a subsidiary acquired or disposed of during the year are included in the statement of comprehensive income from 
the date the Group gains control until the date the Group ceases to control the subsidiary.

When necessary, adjustments are made to the financial statements of subsidiaries to bring their accounting policies into line with the Group’s accounting 
policies. All intra-Group assets and liabilities, equity, income, expenses and cash flows relating to transactions between members of the Group are eliminated 
in full on consolidation.

Judgements and key sources of estimation uncertainty
The preparation of the Group financial statements requires management to make judgements, estimates and assumptions that affect the amounts reported 
for assets and liabilities as at the balance sheet date and the amounts reported for revenues and expenses during the year.

In the process of applying the Group’s accounting policies, management has made the following estimations, which will most likely have a significant effect on 
the amounts recognised in the financial statements in the next twelve months:

Significant estimates and assumptions:

Share-based payments

Note 25 – measurement of share-based payments.
The fair value of share-based payments is estimated using inputs including expected share price volatility, the 
expected life of the options and the number of awards that will ultimately vest.

Pensions

Acquisitions

Note 26 – pension scheme actuarial assumptions.
The valuation of the defined benefit pension scheme is determined using assumptions including mortality, discount 
rates and inflation.

Note 15 – fair value adjustments on acquisition include the valuation of intangible assets with inputs based on discount 
rate, sales growth and customer churn assumptions.

Biological assets

Note 16 – valuation includes assumptions in relation to mortality and growth rate.

Commercial accruals

Note 20 – trade and other payables.

(Advertising and marketing 

contributions)

The level of commercial accruals is viewed by management as an area sensitive to a level of estimation in determining 
the timing and quantum of liabilities to be recognised.

100

Cranswick plc  Annual Report & Accounts 2019

Significant judgements:

Share-based payments

Alternative measures

Note 25 – measurement of share-based payments.
The selection of valuation models requires the use of management’s judgement. The fair value of share-based 
payments is estimated as at the date of grant using a Black-Scholes option pricing model or a stochastic option  
pricing model.

Note 31 – alternative performance measures.
Management apply judgement to identify the significant non-cash items to exclude when calculating adjusted 
performance measures. The Board believe alternative measures are useful as they exclude volatile, one-off and 
non-cash items.

Other estimates and judgements have been applied by management in producing the Annual Report and Accounts including, but not limited to, depreciation 
and amortisation rates, and provision for impairment of trade receivables. However, these are not considered to have a significant risk of material adjustment.

New standards and interpretations applied
The following accounting standards and interpretations became effective for the current reporting period:

International Accounting Standards (IAS/IFRSs)

IFRS 15

Revenue from Contracts with Customers

IFRS 9

Financial Instruments

Effective date

1 January 2018

1 January 2018

The application of these standards has not had a material effect on the net assets, results and disclosures of the Group;
• 

‘IFRS 15: Revenue from Contracts with Customers’ supersedes IAS 18 Revenue and IAS 11 Construction Contracts and related interpretations, and was 
effective for annual periods beginning on or after 1 January 2018. The standard deals with revenue recognition and establishes principles for reporting 
useful information about the nature, amount, timing and uncertainty of revenues and cash flows arising from the Group’s contracts with its customers.  
The standard provides clarification about when control of goods is passed to customers and contains more guidance about the measurement of revenue 
contracts which include discounts, rebates and other payments to customers. During the prior year, the Group completed a review of the requirements of 
IFRS 15 against previous accounting policies. The areas considered by the Group included payments to customers and the timing of revenue recognition 
based on control of goods. Adoption of IFRS 15 for the year ended 31 March 2019 has not resulted in a material impact to the financial statements of the 
Group. The Group has adopted IFRS 15 using the cumulative effect method. Accordingly, the information presented for 2018 has not been restated and is 
therefore presented as previously reported under IAS 18, IAS 11 and related interpretations. Following the adoption of IFRS 15, the Group has also reviewed 
its accounting practice in respect of commercial accruals and has introduced a maximum holding period for aged balances, under normal circumstances,  
of three years. 
‘IFRS 9: Financial Instruments’ was effective for annual periods beginning on or after 1 January 2018. The standard includes requirements for classification 
and measurement, impairment and hedge accounting. The Group has evaluated the impact of IFRS 9 and concluded that the impact on the recognition 
and measurement of income and costs in the Income Statement or of assets and liabilities in the Balance Sheet is not material. The Group has assessed  
the classification and measurement of certain financial assets on the Balance Sheet and concluded that there is no significant change as a result of this. 
Further, the nature of the Group’s current hedging activities and the quantum of its bad debt risk means that the impact of IFRS 9 is immaterial in respect  
of these items. The Group has calculated its impairment provision on financial assets measured at amortised costs (such as trade and other receivables) 
under the expected credit loss model in accordance with IFRS 9. The difference in provision between that determined by this model compared to that 
calculated by the incurred loss model required by IAS 39 is not material and therefore, there is no change to the opening balances within equity.

• 

New and revised standards and interpretations not applied
In these Financial Statements, the Group has not applied the following new and revised IFRSs that have been issued but are not yet effective: 

International Accounting Standards (IAS/IFRSs) 

IFRS 16 

Leases

IFRIC 23 

Uncertainty over Income Tax Treatments

IFRS 9  

IAS 28 

Prepayment Features with Negative Compensation (amendment) 

Long-term Interests in Associates and Joint Ventures (amendment)

Annual Improvements to IFRSs 2015-17 cycle

IFRS 19 

Plan Amendment, Curtailment or Settlement (amendment) 

IFRS 3 

Business Combinations (amendment) 

IAS 1 

  Definition of Material (amendment)

IFRS 17 

Insurance Contracts

Effective date

1 January 2019

1 January 2019

1 January 2019

1 January 2019

1 January 2019

1 January 2019

1 January 2020

1 January 2020

1 January 2021

Cranswick plc  Annual Report & Accounts 2019

101

Financial StatementsNOTES TO THE ACCOUNTS CONTINUED

2.  ACCOUNTING POLICIES CONTINUED
None of these are expected to have a significant effect on the Financial Statements of the Group, with the exception of IFRS 16 which is considered below.
‘IFRS 16: Leases’ will be effective for annual periods beginning on or after 1 January 2019. The standard changes the principles for the recognition, 
• 
measurement, presentation and disclosure of leases. It eliminates the classification of leases as either operating leases or finance leases and introduces  
a single lessee accounting model where the lessee is required to recognise lease liabilities and ‘right of use’ assets on the Balance Sheet, with exemptions 
for low value and short-term leases. The Group has evaluated the impact of IFRS 16 on its current lease arrangements, which mainly consist of agricultural 
properties, and concluded that there will not be a material effect on the net assets of the Group or the Company. The Group intends to adopt the modified 
retrospective approach. The estimated impact on the Group’s financial statements for the year ended 31 March 2020 is as follows; 

Decrease in operating lease cost

Effect on EBITDA

Increase in depreciation

Effect on operating profit

Increase in interest charge

Effect on PBT

Increase in assets at transition date

Increase in liabilities at transition date

Overall effect on net assets

£m

7.8

7.8

(7.0)

0.8

(1.0)

(0.2)

40.0

(40.0)

- 

The effective dates stated above are those given in the original IASB/IFRIC standards and interpretations. As the Group prepares its financial statements in 
accordance with IFRS as adopted by the European Union, the application of new standards and interpretations will be subject to their having been endorsed  
for use in the EU via the EU Endorsement mechanism. In the majority of cases this will result in an effective date consistent with that given in the original 
standard or interpretation but the need for endorsement restricts the Group’s discretion to early adopt standards. The Group has not early adopted any  
of the above standards. 

Revenue
Revenue is recognised as the performance obligation to deliver goods to customers is satisfied and is recorded based on the amount of consideration 
expected to be received in exchange for satisfying the performance obligation. Revenue on the sale of goods is recognised when control of the goods has 
passed to the buyer on despatch and represents the value of sales to customers net of discounts, similar allowances and estimates of returns and excludes 
value added tax.

Sales related discounts and similar allowances comprise (commercial accruals):
•  Volume rebates and similar allowances – which are sales incentives to customers to encourage them to purchase increased volumes and are related to 

total volumes purchased and sales growth.

•  Advertising and marketing contributions – which are directly related to promotions run by customers.

For commercial accruals that must be earned, management make estimates related to customer performance, sales volume and agreed terms, to determine 
total amounts earned and to be recorded in deductions from revenue. (See significant estimates above, and Note 20).

The revenue accounting policy for the year ended 31 March 2018 was consistent with the requirements of IAS 18. Revenue was recognised when the 
significant risks and rewards of ownership of the goods had been passed to the buyer on despatch, rather than the satisfaction of the performance obligation 
to deliver the goods.

Alternative performance measures
The Board monitors performance principally through the adjusted performance measures. Adjusted profit and earnings per share measures exclude certain 
non-cash items including the net IAS 41 valuation movement on biological assets, amortisation of acquired intangible assets, profit on sale of a business and 
goodwill impairment charges. Free cash flow is defined as net cash from operating activities less interest paid and like-for-like revenue excludes the impact of 
the 53rd week in the prior year.

The Board believes that such alternative measures are useful as they exclude volatile (net IAS 41 valuation movement on biological assets), one-off (impairment 
of goodwill and profit on sale of a business) and non-cash (amortisation of intangible assets) items which are normally disregarded by investors, analysts and 
brokers in gaining a clearer understanding of the underlying performance of the Group when making investment and other decisions. Equally, like-for-like 
revenue provides these same stakeholders with a clearer understanding of the organic sales growth of the business. (Reconciliations of alternative performance 
measures can be found in Note 31).

Taxation
Current tax assets and liabilities are measured at the amount expected to be recovered from or paid to the taxation authorities, based on tax rates and laws 
that are enacted or substantively enacted by the balance sheet date. Deferred tax is provided on temporary differences at the balance sheet date between the 
tax base of assets and liabilities and their carrying amounts for financial reporting purposes.

Deferred income tax liabilities are recognised for all taxable temporary differences:
i)  except where the deferred income tax liability arises from the initial recognition of goodwill or the initial recognition of an asset or liability in a transaction that 

is not a business combination and, at the time of the transaction, affects neither accounting profit nor taxable profit or loss; and

102

Cranswick plc  Annual Report & Accounts 2019

 
 
 
ii) 

in respect of taxable temporary differences associated with investments in subsidiaries, except where the timing of the reversal of the temporary 
differences can be controlled and it is probable that the temporary differences will not reverse in the foreseeable future.

Deferred income tax assets are recognised for all deductible temporary differences, carry-forward of unused tax assets and unused tax losses, to the extent 
that it is probable that the temporary differences will reverse in the foreseeable future and taxable profits will be available against which the temporary 
differences can be utilised:
i)  except where the deferred income tax asset relating to the deductible temporary difference arises from the initial recognition of an asset or a liability  

ii) 

in a transaction that is not a business combination and, at the time of the transaction, affects neither the accounting profit nor taxable profit or loss; and
in respect of deductible temporary differences associated with investments in subsidiaries, deferred tax assets are only recognised to the extent that it is 
probable that the temporary differences will reverse in the foreseeable future and taxable profit will be available against which the temporary differences 
can be utilised.

Deferred income tax assets and liabilities are measured at the tax rates that apply to the period when the asset is realised or the liability is settled, based  
on tax rates (and tax laws) that have been enacted or substantively enacted at the balance sheet date. Income taxes relating to items recognised in other 
comprehensive income or directly in equity are also recognised in other comprehensive income or directly in equity and not in the income statement. 
Otherwise income tax is recognised in the income statement.

Dividends
Dividends receivable by the Company are recognised in the income statement if they are declared, appropriately authorised and no longer at the discretion of 
the entity paying the dividend, prior to the balance sheet date. Dividends payable by the Company are recognised when declared and therefore final dividends 
proposed after the balance sheet date are not recognised as a liability at the balance sheet date. Dividends paid to Shareholders are shown as a movement in 
equity rather than on the face of the income statement.

Business combinations
Business combinations are accounted for using the acquisition method. The cost of an acquisition is measured as the aggregate of the consideration 
transferred, measured at acquisition date fair value. Acquisition costs incurred are expensed and included in administrative expenses.

Any contingent consideration to be transferred by the acquirer will be recognised at fair value at the acquisition date. Subsequent changes to the fair value  
of the contingent consideration which is deemed to be an asset or liability will be recognised in profit or loss. 

Intangible assets
Goodwill is the excess of the fair value of the consideration paid for a business over the fair value of the identifiable assets, liabilities and contingent liabilities 
acquired. Goodwill is capitalised and subject to an impairment review, both annually and when there are indications that the carrying value may not 
be recoverable. 

Impairment is determined by assessing the recoverable amount of the cash-generating unit to which the goodwill relates. Where the recoverable amount  
is less than the carrying amount, an impairment loss is recognised. When an entity is disposed of, any goodwill associated with it is included in the carrying 
amount of the operation when determining the gain or loss on disposal except that goodwill arising on acquisitions prior to 31 March 2004 which was previously 
deducted from equity is not recycled through the income statement.

Intangible assets acquired as part of an acquisition of a business are capitalised at fair value separately from goodwill only if the fair value can be measured 
reliably on initial recognition and the future economic benefits are expected to flow to the Group. Customer relationships are amortised evenly over their 
expected useful lives of five years, with amortisation charged through administration expenses in the income statement.

Property, plant and equipment
Property, plant and equipment are included at cost less accumulated depreciation and any provision for impairment.

Freehold land is not depreciated. Depreciation is charged on property, plant and equipment on the depreciable amount, being cost less the estimated residual 
value (based on prices prevailing at the balance sheet date) on a straight line basis over their estimated useful economic lives, or the estimated useful economic 
lives of their individual parts.

Useful economic lives are principally as follows:
Freehold buildings 
Short leasehold improvements 
Plant and equipment 
Motor vehicles 

30-50 years
Remainder of lease
5-11 years
4 years

The carrying value of property, plant and equipment is reviewed for impairment individually or at the cash-generating unit level when events or changes  
in circumstances indicate that the carrying value may not be recoverable.

Capitalised borrowing costs
Borrowing costs incurred in financing the construction of qualifying assets such as property, plant and equipment are capitalised up to the date at which  
the relevant asset is substantially complete. Borrowing costs are calculated using the Group’s weighted average cost of borrowing during the period of 
capitalisation. All other borrowing costs are expensed as incurred.

Investments
Investments in subsidiaries are shown at cost less any provision for impairment.

Cranswick plc  Annual Report & Accounts 2019

103

Financial Statements 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE ACCOUNTS CONTINUED

2.  ACCOUNTING POLICIES CONTINUED
Accounting for leases
i)  Finance leases
  Assets which are financed by leasing agreements that transfer substantially all the risks and rewards of ownership to the lessee (finance leases) are 

capitalised at the inception of the lease at fair value or, if lower, the present value of the minimum lease payments, in ‘Property, plant and equipment’ and the 
corresponding capital cost is shown as an obligation to the lessor in ‘Borrowings’. Depreciation is charged to the income statement over the shorter of the 
estimated useful life of the asset and the term of the lease. The interest element of the rental obligations is allocated to accounting periods during the lease 
term to reflect a constant rate of interest on the remainder of the capital amount outstanding.

ii)  Operating leases

Leases, which are not finance leases, are classified as operating leases. Lease payments are charged to the income statement on a straight line basis over 
the term of the lease.

Government grants and contributions
UK Regional Development Grants and grants receivable from the European Union and DEFRA in respect of property, plant and equipment are credited to 
deferred income and released to the income statement over the relevant depreciation period.

Inventories
Inventories are stated at the lower of cost (on a first in, first out basis) and net realisable value after making allowance for any obsolete or slow-moving items.  
In the case of finished goods, cost comprises direct materials, direct labour and an appropriate proportion of manufacturing fixed and variable overheads, 
where applicable, based on a normal level of activity.

Biological assets
The Group’s biological assets consist of pigs in the form of breeding sows (classified as non-current assets) and their progeny for processing within the Group 
and externally (classified as current assets) and chickens in the form of breeder stocks (classified as non-current assets) and their progeny for processing within 
the Group and externally (classified as current assets). On initial recognition and at the balance sheet date biological assets have been measured at their fair 
value less costs to sell, in line with IAS 41. Gains and losses in relation to the fair value of biological assets are recognised in the income statement, within ‘cost of 
sales’, in the period in which they arise.

Cash and cash equivalents
Cash and cash equivalents are defined as cash at bank and in hand including short-term deposits with original maturity within three months. For the purposes 
of the Group cash flow statement, cash and cash equivalents consist of cash and cash equivalents net of outstanding bank overdrafts.

Financial instruments
i)  Debt instruments, including bank borrowings
  Debt instruments are initially recognised at the fair value of net proceeds received after the deduction of issue costs. Subsequently debt instruments are 

recognised at amortised cost using the effective interest method. Issue costs are charged to the income statement over the term of the debt at a constant 
rate on the balance sheet carrying amount under the effective interest method. 

ii)  Derivative financial instruments 

The Group uses derivative financial instruments such as foreign currency contracts and interest rate swaps to hedge its cash flow risks associated with 
interest rate and foreign currency fluctuations. Such derivative financial instruments are stated at fair value.

The fair value of forward contracts is calculated by reference to current forward exchange rates for contracts with a similar maturity profile. The fair value  
of interest rate swaps is determined by reference to market values for similar instruments.

  Where derivatives meet the hedging criteria under IFRS 9 for cash flow hedges the portion of the gain or loss on the hedging instrument that is determined 
to be an effective hedge is recognised directly in other comprehensive income and the ineffective portion is recognised in the income statement. Gains  
or losses recognised in comprehensive income are transferred to the income statement in the same period in which the hedged item affects the net profit 
or loss. If a forecast transaction is no longer expected to occur, amounts previously recognised in other comprehensive income are transferred to the 
income statement.

For derivatives that do not qualify for hedge accounting under IFRS 9, any gains or losses arising from changes in fair value are taken directly to net profit or 
loss for the period.

Financial assets – loans and receivables
Loans and receivables are non-derivative financial assets with fixed or determinable payments that are not quoted in an active market, do not qualify as trading 
assets and have not been designated as either fair value through profit and loss or available-for-sale. Such assets are carried at amortised cost using the 
effective interest method if the time value of money is significant. Gains and losses are recognised in the income statement when the loans and receivables 
are derecognised or impaired, as well as through the amortisation process.

Foreign currencies
In the accounts of each entity in the Group, individual transactions denominated in foreign currencies are translated into functional currency at the actual 
exchange rates ruling at the dates of the transactions. Monetary assets and liabilities denominated in foreign currencies are translated into functional currency 
at the rates ruling at the balance sheet date. Profits and losses on settlement of individual foreign currency transactions and movements on monetary assets 
and liabilities are dealt with in the income statement.

104

Cranswick plc  Annual Report & Accounts 2019

 
 
 
 
Employee benefits
i)  Pensions
  A subsidiary of the Group operates a defined benefit pension scheme for certain employees which requires contributions to be made to a separate trustee 

administered fund. The scheme was closed to new members on 30 June 2004.

The liability recognised in the balance sheet in respect of the defined benefit pension scheme is the present value of the defined benefit obligation at the 
balance sheet date less the fair value of plan assets, together with adjustments for unrecognised past-service costs. The defined benefit obligation is 
calculated annually by independent actuaries using the projected unit method. The present value of the defined benefit obligation is determined by 
discounting the estimated future cash outflows using interest rates of high quality corporate bonds that are denominated in Sterling, and that have terms 
to maturity approximating to the terms of the related pension liability.

The amounts charged to operating profit are any gains and losses on settlements and curtailments, and these are included as part of staff costs.

Past-service costs are recognised immediately in income, unless the changes to the pension scheme are conditional on the employees remaining in 
service for a specified period of time (the vesting period). In this case, the past-service costs are amortised on a straight line basis over the vesting period.

The difference between the interest cost on plan liabilities and the expected return on plan assets is recognised in the income statement as other finance 
revenue or costs.

  Actuarial gains and losses arising from experience adjustments and changes in actuarial assumptions are charged or credited to the statement of 

comprehensive income in the period in which they arise.

The Group also operates defined contribution schemes for employees under which contributions are paid into schemes managed by major insurance 
companies. Contributions are calculated as a percentage of employees’ earnings and obligations for contributions to the schemes are recognised as cost 
of sales or operating expenses in the income statement in the period in which they arise.

ii)  Equity-settled share-based payments

The Group operates a savings related share option scheme under which options have been granted to Group employees (SAYE scheme). In addition,  
the Group operates a Long Term Incentive Plan (LTIP) for Senior Executives. Share options awarded are exercisable subject to the attainment of certain 
market-based and non-market-based performance criteria.

The cost of equity-settled transactions with employees is measured by reference to the fair value at the date on which they are granted and is recognised 
as an expense over the vesting period, which ends on the date on which the relevant employees become fully entitled to the award. Fair value is determined 
using Black-Scholes or stochastic option pricing models. In valuing equity-settled transactions, no account is taken of any service and performance 
(vesting conditions), other than performance conditions linked to the price of the shares of the Company (market conditions). Any other conditions which 
are required to be met in order for an employee to become fully entitled to an award are considered to be non-vesting conditions. Like market performance 
conditions, non-vesting conditions are taken into account in determining the grant date fair value. 

  No expense is recognised for awards that do not ultimately vest, except for awards where vesting is conditional upon a market or non-vesting condition, 

which are treated as vesting irrespective of whether or not the market or non-vesting condition is satisfied, provided that all other performance or service 
conditions are satisfied.

  At each balance sheet date before vesting, the cumulative expense is calculated, representing the extent to which the vesting period has expired and 
management’s best estimate of the number of equity instruments that will ultimately vest. The movement in cumulative expense since the previous 
balance sheet date is recognised in the income statement, with a corresponding entry in equity. 

  Where the terms of an equity-settled award are modified or a new award is designated as replacing a cancelled or settled award, the cost based on the 
original award terms continues to be recognised over the original vesting period. In addition, an expense is recognised over the remainder of the new 
vesting period for the incremental fair value of any modification, based on the difference between the fair value of the original award and the fair value  
of the modified award, both as measured on the date of the modification. No reduction is recognised if this difference is negative.

  Where an equity-settled award is cancelled (including when a non-vesting condition within the control of the entity or employee is not met), it is treated  
as if it had vested on the date of cancellation, and any cost not yet recognised in the income statement for the award is expensed immediately. Any 
compensation paid up to the fair value of the award at the cancellation or settlement date is deducted from equity, with any excess over fair value being 
treated as an expense in the income statement.

  On transition to IFRS, the Group did not apply the measurement rules of IFRS 2 to equity-settled awards granted before 7 November 2002 or granted after 

that date and vested before 1 January 2005. However, later modifications of such equity instruments are measured under IFRS 2.

3.  BUSINESS AND GEOGRAPHICAL SEGMENTS
IFRS 8 requires operating segments to be identified on the basis of the internal financial information reported to the Chief Operating Decision Maker (CODM). 
The Group’s CODM is deemed to be the Executive Directors on the Board, who are primarily responsible for the allocation of resources to segments and the 
assessment of performance of the segments.

The CODM assesses profit performance principally through adjusted profit measures consistent with those disclosed in the Annual Report and Accounts.

For the purposes of managing the business, the Group is organised into one reportable segment, being Food: manufacture and supply of food products to UK 
grocery retailers, the food service sector and other UK and global food producers.

Cranswick plc  Annual Report & Accounts 2019

105

Financial Statements 
 
 
 
 
 
 
NOTES TO THE ACCOUNTS CONTINUED

3.  BUSINESS AND GEOGRAPHICAL SEGMENTS CONTINUED
The reportable segment ‘Food’ represents the aggregation of four operating segments which are aligned to the product categories of the Group; Fresh Pork, 
Convenience, Gourmet Products and Poultry, all of which manufacture and supply food products through the channels described above. These operating 
segments have been aggregated into one reportable segment as they share similar economic characteristics. The economic indicators which have been 
assessed in concluding that these operating segments should be aggregated include the similarity of long-term average margins; expected future financial 
performance; and operating and competitive risks. In addition, the operating segments are similar with regard to the nature of the products and production 
process, the type and class of customer, the method of distribution and the regulatory environment.

Geographical segments
The following table sets out revenues by destination, regardless of where the goods were produced:

UK

Continental Europe

Rest of world

2019
£’m

1,395.8

22.6

18.7

2018
£’m

1,419.3

30.2

15.0

1,437.1

1,464.5

In addition to the non-UK sales disclosed above the Group also made sales to export markets through UK-based meat trading agents totalling £56.3 million 
(2018: £51.0 million). Including these sales, total sales to export markets were £97.6 million for the year (2018: £96.2 million).

Customer concentration
The Group has two customers (2018: two) which individually account for more than 10 per cent of the Group’s total revenue. These customers account  
for 23 per cent and 21 per cent respectively. In the prior year these same two customers accounted for 23 per cent and 21 per cent respectively.

The Group’s non-current assets were all located within the UK during both 2019 and 2018.

4.  GROUP OPERATING PROFIT
Group operating costs comprise:

Cost of sales excluding net IAS 41 valuation movement on biological assets

Net IAS 41 valuation movement on biological assets*

Cost of sales

Gross profit

Selling and distribution costs

Administrative expenses excluding amortisation of customer relationship intangible assets

Amortisation of customer relationship intangible assets

Administrative expenses

Total operating costs

Total

2019
£’m

1,250.6

2.8

1,253.4

183.7

55.4

38.8

2.7

41.5

2018
£’m

1,277.7

2.2

1,279.9

184.6

55.7

38.3

2.2

40.5

1,350.3

1,376.1

*  This represents the difference between operating profit prepared under IAS 41 and operating profit prepared under historical cost accounting, which forms part of the reconciliation to 

adjusted operating profit.

106

Cranswick plc  Annual Report & Accounts 2019

Group operating profit is stated after charging/(crediting):

Depreciation of property, plant and equipment

Amortisation of customer relationship intangible assets

Release of government grants

Operating lease payments – minimum lease payments 

Net foreign currency differences

Cost of inventories recognised as an expense 

Increase in provision for inventories

Research and development expenditure

Auditors’ remuneration

Fees payable to the Company’s auditors in respect of the audit

Audit of these financial statements

Local statutory audits of subsidiaries

Total audit remuneration

Other services

Total non-audit related remuneration

Further details of audit and non-audit fees can be found on page 62.

Total

2019
£’m

28.9

2.7

(0.2)

7.0

(0.2)

821.2

2.0

0.7

0.1

0.2

0.3

–

–

Fees paid to auditors for non-audit services by the Company itself are not disclosed in the individual accounts of Cranswick plc because Group financial 
statements are prepared which are required to disclose such fees on a consolidated basis.

5.  EMPLOYEES

Staff costs:

Wages and salaries 

Social security costs

Other pension costs

Group

Company

2019
£’m

183.3

18.7

4.9

206.9

2018
£’m

177.6

17.4

2.9

197.9

2019
£’m

6.2

1.4

0.1

7.7

Included within wages and salaries is a total expense for share-based payments of £4.8 million (2018: £4.3 million) all of which arises from transactions 
accounted for as equity-settled share-based payment transactions.

The average monthly number of employees during the year was:

2018
£’m

35.7

2.2

(0.2)

7.7

(0.1)

844.7

2.7

1.0

0.1

0.2

0.3

–

–

2018
£’m

8.1

1.6

0.1

9.8

Production

Selling and distribution

Administration

Group

Company

2019
Number

6,281

362

345

6,988

2018
Number

5,686

330

322

6,338

2019
Number

2018
Number

–

–

47

47

–

–

40

40

Cranswick plc  Annual Report & Accounts 2019

107

Financial Statements 
NOTES TO THE ACCOUNTS CONTINUED

5.  EMPLOYEES CONTINUED
The Group and Company consider the Directors to be the key management personnel. Details of each Director’s remuneration, pension contributions and 
share options are detailed in the Remuneration Committee Report on pages 65 to 81. The employee costs shown above include the following remuneration  
in respect of Directors of the Company:

Group and Company

Directors’ remuneration

Pension contribution

Aggregate gains made by Directors on exercise of share options

Number of Directors receiving pension contributions under money purchase schemes

2019
£’m

3.1

–

3.1

5.0

2

2018
£’m

5.0

–

5.0

3.8

2

Details of Directors’ remuneration can be found in the Remuneration Committee Report on page 76. The total Directors’ remuneration of £3.1 million (2018: 
£5.0 million) comprises salary and fees £2.0 million (2018: £1.9 million), benefits £0.1 million (2018: £0.1 million), bonus £0.6 million (2018: £2.6 million) and 
pension £0.4 million (2018: £0.4 million). The difference between pension contributions noted above and pension contributions on page 76 is cash paid in lieu 
of pension. 

6.  FINANCE COSTS

Finance costs

Bank interest paid and similar charges

Interest capitalised

Total interest expense for financial liabilities not at fair value through profit or loss

Net finance cost on defined benefit pension deficit (Note 26)

Movement in discount on provisions and financial liabilities

Total finance costs

The interest relates to financial assets and liabilities carried at amortised cost.

7.  TAXATION
a)  Analysis of tax charge in the year
Tax charge based on the profit for the year:

Current income tax:

UK corporation tax on profit for the year

Adjustments in respect of prior years

Total current tax

Deferred tax:

Origination and reversal of temporary differences

Deferred tax rate change

Adjustments in respect of prior years

Total deferred tax

Tax on profit on ordinary activities

108

Cranswick plc  Annual Report & Accounts 2019

Total

2019
£’m

0.3

(0.2)

0.1

0.1

–

0.2

2019
£’m

18.1

(0.1)

18.0

(1.0)

0.1

(0.2)

(1.1)

16.9

2018
£’m

0.2

–

0.2

0.1

0.1

0.4

2018
£’m

20.0

0.4

20.4

(2.4)

0.3

(0.3)

(2.4)

18.0

Tax relating to items charged or credited to other comprehensive income or directly to equity:

Group

Recognised in Group statement of comprehensive income

Deferred tax on revaluation of cash flow hedges

Deferred tax on actuarial (gains)/losses on defined benefit pension scheme

Corporation tax credit on actuarial (gains)/losses on defined benefit pension scheme

Recognised in Group statement of changes in equity

Deferred tax charge on share-based payments

Corporation tax credit on share options exercised

Total tax credit recognised directly in equity

Company

Recognised in Company statement of changes in equity

Deferred tax charge on share-based payments

Corporation tax credit on share options exercised

Total tax credit recognised directly in equity

b)  Factors affecting tax charge for the year
The tax assessed for the year is higher (2018: higher) than the standard rate of corporation tax in the UK. The differences are explained below:

Profit on ordinary activities before tax

Profit on ordinary activities multiplied by standard rate of corporation tax in the UK of 19 per cent (2018: 19 per cent)

Effect of:

Disallowed expenses 

Deferred tax rate change

Non-taxable income

Adjustments in respect of prior years

Total tax charge for the year

c)  Deferred tax
The deferred tax included in the Group balance sheet is as follows:

Group

Deferred tax liability in the balance sheet

Accelerated capital allowances

Business combinations

Biological assets

Rollover and holdover relief

Other temporary differences

Share-based payments

Deferred tax on defined benefit pension scheme

Customer relationships intangibles

Deferred tax liability

2019
£’m

2018
£’m

(0.1)

0.3

(0.7)

(0.5)

0.7

(1.3)

(0.6)

(1.1)

2019
£’m

0.2

(0.8)

(0.6)

2019
£’m

86.5

16.4

0.7

0.1

–

(0.3)

16.9

–

0.2

(0.3)

(0.1)

0.3

(1.4)

(1.1)

(1.2)

2018
£’m

0.1

(0.3)

(0.2)

2018
£’m

88.0

16.7

1.2

0.3

(0.3)

0.1

18.0

2019
£’m

2018
£’m

1.9

3.0

(0.9)

0.1

(0.4)

(2.1)

(1.1)

0.3

0.8

1.7

3.3

(0.4)

0.1

(0.3)

(2.8)

(1.4)

0.8

1.0

Cranswick plc  Annual Report & Accounts 2019

109

Financial StatementsNOTES TO THE ACCOUNTS CONTINUED

7.  TAXATION CONTINUED
The deferred tax included in the income statement is as follows:

Deferred tax in the income statement

Accelerated capital allowances

Business combinations

Biological assets

Other temporary differences

Share-based payments

Customer relationships intangibles

Deferred tax credit

The deferred tax included in the Company balance sheet is as follows:

Company

Deferred tax asset in the balance sheet

Other temporary differences

Share-based payments

Deferred tax asset

2019
£’m

2018
£’m

0.3

(0.4)

(0.5)

–

–

(0.5)

(1.1)

2019
£’m

(0.2)

(0.7)

(0.9)

(1.2)

–

(0.4)

(0.1)

(0.4)

(0.4)

(2.5)

2018
£’m

–

(1.0)

(1.0)

2018
£’m

15.7

7.7

23.4

d)  Change in corporation tax rate
A reduction in the main rate of corporation tax in the UK from 19 per cent to 17 per cent from 1 April 2020 was enacted before the balance sheet date.  
Deferred tax is therefore provided at 17 per cent.

8.  PROFIT ATTRIBUTABLE TO MEMBERS
Of the profit attributable to members, the sum of £24.6 million (2018: £21.9 million) has been dealt with in the accounts of Cranswick plc.

9.  EQUITY DIVIDENDS

Declared and paid during the year:

Final dividend for 2018 – 38.6p per share (2017: 31.0p)

Interim dividend for 2019 – 15.9p per share (2018: 15.1p)

Dividends paid

2019
£’m

19.8

8.2

28.0

Proposed for approval of Shareholders at the Annual General Meeting on 29 July 2019:

Final dividend for 2019 – 40.0p per share (2018: 38.6p)

20.7

19.7

10. EARNINGS PER SHARE
Basic earnings per share amounts are calculated by dividing net profit for the year attributable to members of the parent company of £69.6 million (2018: £70.0 million) 
by the weighted average number of shares outstanding during the year. In calculating diluted earnings per share amounts, the weighted average number  
of shares is adjusted for the weighted average number of ordinary shares that would be issued on the conversion of all dilutive potential ordinary shares into 
ordinary shares.

The weighted average number of ordinary shares for both basic and diluted amounts was as per the table below:

Basic weighted average number of shares
Dilutive potential ordinary shares – share options

2019 
Thousands

2018
Thousands

51,385
222

51,607

50,787
238

51,025

Adjusted earnings per share
Adjusted earnings per share are calculated using the weighted average number of shares for both basic and diluted amounts as detailed above (see Note 31).

110

Cranswick plc  Annual Report & Accounts 2019

11. INTANGIBLE ASSETS

Group

Cost

Goodwill 
£’m

Customer 
relationships 
£’m

Total 
£’m

At 31 March 2017, 31 March 2018 and 31 March 2019

151.3

11.6

162.9

Amortisation

At 31 March 2017

Amortisation

At 31 March 2018

Amortisation

At 31 March 2019

Net book value

At 31 March 2017

At 31 March 2018

At 31 March 2019

–

–

–

–

–

151.3

151.3

151.3

4.5

2.2

6.7

2.7

9.4

7.1

4.9

2.2

4.5

2.2

6.7

2.7

9.4

158.4

156.2

153.5

Impairment testing
Goodwill is subject to annual impairment testing. Goodwill acquired through business combinations has been allocated for impairment testing purposes to the 
following principal cash-generating units:

Cash-generating unit

Fresh Pork
Livestock
Cooked Meats
Continental Fine Foods
Premium Cooked Poultry
Fresh Chicken
Other

2019
£’m

21.8
1.7
90.2
11.0
9.2
13.7
3.7

151.3

2018
£’m

21.8
1.7
90.2
11.0
9.2
13.7
3.7

151.3

Assumptions used
The recoverable amount for each cash-generating unit has been determined based on value-in-use calculations using annual budgets for each business  
for the following year, approved by the Board of Directors, and cash flow projections for the next two years calculated for the Viability Statement, extended  
for a further two years. Forecast replacement capital expenditure is included from budgets and thereafter capital expenditure is assumed to represent  
100 per cent of depreciation, except where specific expansion plans are in place.

Subsequent cash flows are forecast to grow in line with the long-term rate of inflation of 2 per cent.

A pre-tax discount rate of 9.4 per cent has been used (2018: 7.2 per cent) being management’s estimate of the weighted average cost of capital adjusted  
for risks specific to the CGUs. An adjustment has also been made in arriving at the pre-tax discount rate to reflect the fact that the weighted average cost  
of capital is a post-tax rate.

The calculation is most sensitive to the following assumptions:

Sales volumes
Sales volumes are influenced by the growth of the underlying food segment, the market shares of our customers, selling prices and the quality of our products 
and service. Historical volumes are used as the base and adjusted over the projection period in line with current growth rates. 

Gross margin
Gross margin depends upon average selling prices, the cost of raw materials and changes in the cost of production overheads. Historical margins are used as 
the base, adjusted for management’s expectations derived from experience and with reference to budgets and forecasts.

Discount rates
All calculations of this nature are sensitive to the discount rate used. Management’s estimate of the weighted average cost of capital has been used for each 
cash-generating unit.

Sensitivity
Management believes that currently there is no reasonably possible change to the assumptions that would reduce the value-in-use below the value of the 
carrying amount for any of the Group’s cash-generating units. Assumptions and projections are updated on an annual basis.

Cranswick plc  Annual Report & Accounts 2019

111

Financial StatementsNOTES TO THE ACCOUNTS CONTINUED

12. PROPERTY, PLANT AND EQUIPMENT

Group

Cost

At 31 March 2017

Additions

Transfers between categories

Disposals

At 31 March 2018

Additions

Transfers between categories

Disposals

At 31 March 2019

Depreciation

At 31 March 2017

Charge for the year

Relating to disposals

At 31 March 2018

Charge for the year

Relating to disposals

At 31 March 2019

Net book amounts

At 31 March 2017

At 31 March 2018

At 31 March 2019

Freehold land 
and buildings 
£’m

Leasehold 
improve-
ments 
£’m

Plant, 
equipment 
and vehicles 
£’m

Assets in the 
course of 
construction 
£’m

124.8

1.9

0.1

(1.2)

125.6

6.8

17.9

–

150.3

18.6

8.1

(0.1)

26.6

3.2

–

29.8

106.2

99.0

120.5

1.0

–

–

–

1.0

–

–

(1.0)

–

1.0

–

–

1.0

–

(1.0)

–

–

–

–

251.6

31.8

8.4

(4.0)

287.8

39.4

8.6

(28.2)

307.6

148.4

27.6

(3.2)

172.8

25.7

(27.5)

171.0

103.2

115.0

136.6

6.3

25.5

(8.5)

–

23.3

37.3

(26.5)

–

34.1

–

–

–

–

–

–

–

6.3

23.3

34.1

Total 
£’m

383.7

59.2

–

(5.2)

437.7

83.5

–

(29.2)

492.0

168.0

35.7

(3.3)

200.4

28.9

(28.5)

200.8

215.7

237.3

291.2

Included in freehold land and buildings is land with a cost of £14.6 million (2018: £9.2 million), which is not depreciated, relating to the Group, and £0.5 million 
(2018: £0.5 million) relating to the Company.

Cost includes £1.3 million (2018: £1.1 million) in respect of capitalised interest. Interest of £0.2 million was capitalised during the year (2018: £nil). The rate  
used to determine the amount of borrowing costs eligible for capitalisation was 1.75 per cent, which was the effective rate of the borrowing used to finance  
the construction.

The Directors believe that the fair value of the property, plant and equipment is not materially different to the net book amounts presented above.

112

Cranswick plc  Annual Report & Accounts 2019

Company

Cost

At 31 March 2017 and 31 March 2018

Additions

As at 31 March 2019

Depreciation

At 31 March 2017

Charge for the year

At 31 March 2018

Charge for the year

At 31 March 2019

Net book amounts

At 31 March 2017

At 31 March 2018

At 31 March 2019

13. INVESTMENTS

Company

Shares at cost:

At 31 March 2017

Capital contribution relating to share options

At 31 March 2018

Capital contribution relating to share options

Entities dissolved

At 31 March 2019

Freehold land 
and buildings 
£’m

Plant, 
equipment 
and vehicles 
£’m

Total 
£’m

0.5

–

0.5

–

–

–

–

–

0.5

0.5

0.5

0.5

0.3

0.8

0.4

0.1

0.5

–

0.5

0.1

–

0.3

1.0

0.3

1.3

0.4

0.1

0.5

–

0.5

0.6

0.5

0.8

Subsidiary 
undertakings 
£’m

161.5

3.0

164.5

3.3

(1.7)

166.1

The subsidiary undertakings as at 31 March 2019 were:
•  Cranswick Country Foods plc
•  Cranswick Gourmet Pastry Company Limited (100 per cent owned by Cranswick Country Foods plc) (2018: 90 per cent owned by Cranswick Country 

Foods plc)

•  Wayland Farms Limited (100 per cent owned by Cranswick Country Foods plc)
•  Wold Farms Limited (100 per cent owned by Cranswick Country Foods plc)
•  Cranswick Convenience Foods Limited
•  Kingston Foods Limited (100 per cent owned by Cranswick Convenience Foods Limited)
•  Warwick One Limited (registered in Scotland, registered office 21 Jenny Moores Road, St. Boswells, Melrose, Roxburghshire, TD6 0AN)
•  Benson Park Limited (100 per cent owned by Cranswick Country Foods plc)
•  Cranswick Bio Limited (100 per cent owned by Cranswick Country Foods plc)
•  Mulberry House Foods Limited (100 per cent owned by Cranswick Country Foods plc)
•  Weeton Foods Limited (100 per cent owned by Cranswick Country Foods plc)
•  Potterdale Foods Limited (100 per cent owned by Cranswick Country Foods plc)
•  CCL Holdings Limited (100 per cent owned by Cranswick Country Foods plc)
•  Crown Chicken Limited (100 per cent owned by CCL Holdings Limited)
•  Cranswick Country Foods Ballymena (registered in Northern Ireland, registered office 146 Fenaghy Road, Cullybackey, County Antrim, Northern Ireland, 

BT42 1EA, 100 per cent owned by The Harts Corner Natural Sausage Company Limited)

•  Cranswick Country Foods (Norfolk) Pension Trustees Limited (100 per cent owned by Cranswick Country Foods (Norfolk) Limited)
•  Roma (No.1) plc
•  Brookfield Foods Limited
•  Continental Fine Foods Limited
•  North Wales Foods Limited
•  Cranswick Country Foods (Norfolk) Limited (100 per cent owned by Cranswick Country Foods plc)
•  Cranswick Gourmet Bacon Company Limited (100 per cent owned by Cranswick Country Foods plc)
•  Cranswick Gourmet Sausage Company Limited (100 per cent owned by Cranswick Country Foods plc)

Cranswick plc  Annual Report & Accounts 2019

113

Financial StatementsNOTES TO THE ACCOUNTS CONTINUED

13. INVESTMENTS CONTINUED
•  Cranswick Mill Limited
•  Cranswick Trustees Limited
•  Cranswick Tuck Marketing Limited
•  Delico Limited
•  Friars 587 Limited (100 per cent owned by Cranswick Country Foods plc)
•  The Harts Corner Natural Sausage Company Limited (100 per cent owned by Cranswick Country Foods plc)
•  White Rose Farms Limited (Formerly known as Cranswick Buckle Farming Limited) (50 per cent owned by Cranswick Country Foods plc) 

Except where otherwise stated, each of the companies is registered in England and Wales, with registered office Crane Court, Hesslewood Country Office Park, 
Ferriby Road, Hessle, East Yorkshire, HU13 0PA and Cranswick plc holds directly 100 per cent of the shares and voting rights of each subsidiary undertaking.

14. INVESTMENT IN JOINT VENTURE
The Group has a 50 per cent interest in White Rose Farms, a joint venture involved in the production of pigs. During the year a loan of £2.2m was made to the 
entity to fund working capital. 

The Group’s interest in White Rose Farms is accounted for using the equity method in the consolidated financial statements. Summarised financial 
information of the joint venture, based on its IFRS financial statements, and reconciliation with the carrying amount of the investment in the consolidated 
financial statements are set out below:

Group

Current assets

Non-current assets

Current liabilities

Non-current liabilities

Equity

Group’s share in equity – 50%

Group’s carrying amount of the investment

Revenue

Cost of sales

Admin expenses

Loss before tax

Group’s share of the loss for the year – 50%

£’m

1.5

3.3

(0.5)

(4.5)

(0.2)

(0.1)

(0.1)

£’m

2.2

(2.3)

(0.1)

(0.2)

(0.1)

The joint venture had no other contingent liabilities or capital commitments as at 31 March 2019. White Rose Farms cannot distribute its profits without 
consent from the two venture partners.

15. ACQUISITIONS
2017 – Cranswick Country Foods Ballymena
On 16 November 2016, the Group acquired 100 per cent of the issued share capital of Dunbia Ballymena (renamed Cranswick Country Foods Ballymena)  
for a total consideration of £18.1 million including £3.4 million settlement of intercompany creditors due to the previous owner and a deferred consideration  
of £1.3 million.

Intercompany loans were repaid on completion giving a total consideration for the acquisition of £18.1 million. 

Included in the £9.5 million of goodwill recognised are certain intangible assets that cannot be individually separated from the acquiree and reliably measured 
due to their nature. These items include the expected value of synergies and an assembled workforce.

Contingent consideration
The agreement included contingent consideration payable in cash to the previous owners of Cranswick Country Foods Ballymena based on obtaining a licence 
to export to China. The amount paid during the prior year was £1.3 million.

114

Cranswick plc  Annual Report & Accounts 2019

2015 – Benson Park
Contingent consideration
On 22 October 2014, the Group acquired 100 per cent of the issued share capital of Benson Park Limited for a total consideration of £23.8 million.

The agreement included contingent consideration payable in cash to the previous owners of Benson Park Limited based on the performance of the business 
over a 2.5 year period. The amount payable was to be between £nil and £4.0 million dependant on the average profit before interest and tax of the business 
during the 2.5 year period versus an agreed target level.

During the prior year the full £4.0 million contingent consideration was paid.

2015 – Yorkshire Baker
On 2 April 2014, the Group acquired the goodwill associated with the Yorkshire Baker business in exchange for certain property, plant and equipment and 
10 per cent of the issued share capital of Cranswick Gourmet Pastry Company Limited. Goodwill of £0.4 million was recognised on acquisition representing 
certain intangible assets that cannot be individually separated from the acquiree and reliably measured due to their nature. These items include the expected 
value of synergies and the assembled workforce. 

There was a put and call option in place over the 10 per cent shareholding, exercisable at fixed points over a three year period to 31 October 2018, based on  
the results of Cranswick Gourmet Pastry Company Limited for the preceding financial year. 

Total contingent consideration of £0.8 million has been paid in the year in relation to the option.

16. BIOLOGICAL ASSETS
The Group’s biological assets consist of pigs in the form of breeding sows (classified as non-current assets) and their progeny for processing within the Group 
and externally (classified as current assets) and chickens in the form of breeder stocks (classified as non-current assets) and their progeny for processing within 
the Group and externally (classified as current assets).

Reconciliation of carrying amounts of livestock:

Group

At 31 March 2017

Increases due to purchases

Decrease attributable to harvest

Decreases attributable to sales

Changes in fair value less estimated costs to sell

At 31 March 2018

Increases due to purchases

Decrease attributable to harvest

Decreases attributable to sales

Changes in fair value less estimated costs to sell

At 31 March 2019

Group

Non-current biological assets:

Pigs

Chickens

Current biological assets:

Pigs

Chickens

Pigs 
£’m

14.4

15.8

(63.6)

(0.8)

47.4

13.2

19.7

(68.5)

(0.5)

52.7

16.6

Chickens 
£’m

5.2

1.0

(44.2)

(4.4)

47.0

4.6

1.6

(45.7)

(9.5)

53.7

4.7

2019
£’m

0.6

0.1

0.7

16.0

4.6

20.6

Total 
£’m

19.6

16.8

(107.8)

(5.2)

94.4

17.8

21.3

(114.2)

(10.0)

106.4

21.3

2018
£’m

0.5

0.3

0.8

12.7

4.3

17.0

Cranswick plc  Annual Report & Accounts 2019

115

Financial StatementsNOTES TO THE ACCOUNTS CONTINUED

16. BIOLOGICAL ASSETS CONTINUED

Group

Net IAS 41 valuation movement on biological assets*

Changes in fair value of biological assets 

Biological assets transferred to cost of sales

2019
£’m

106.4

(109.2)

(2.8)

2018
£’m

94.4

(96.6)

(2.2)

*  This represents the difference between operating profit prepared under IAS 41 and operating profit prepared under historical cost accounting, which forms part of the reconciliation to 

adjusted operating profit.

The Group’s valuation model for biological assets utilises quoted (unadjusted) prices in an active market for the valuation of finished pigs, sucklers, weaners  
and broilers (Level 1 in the fair value hierarchy as detailed in Note 23). The valuation of sows, boars and breeder chickens is based on recent transactions for 
similar assets (Level 2 in the fair value hierarchy).

The main assumption used in relation to the valuation is mortality which has been based on historical data for each category of pig and chicken.

Additional information:

Group

Quantities at year end:

Breeding sows (Bearer biological assets)

Boars

Pigs (Consumable biological assets)

Breeder chickens (Bearer biological assets)

Broiler chickens (Consumable biological assets)

Number of pigs produced in the year

Number of chickens produced in the year

17. INVENTORIES

Group

Raw materials and work in progress

Finished goods and goods for resale

18. TRADE AND OTHER RECEIVABLES

Financial assets:

Trade receivables

Amounts owed by Group undertakings

Other receivables

Non-financial assets:

Prepayments and accrued income

116

Cranswick plc  Annual Report & Accounts 2019

2019
Number

2018
Number

12,763

255

248,781

267,389

12,826

235

190,921

268,334

3,255,208

2,957,415

496,006

448,740

26,116,813

29,204,400

2019
£’m

47.3

20.1

67.4

Group

Company

2019
£’m

147.3

–

8.7

156.0

5.7

161.7

2018
£’m

146.8

–

5.5

152.3

7.8

160.1

2019
£’m

–

76.7

0.7

77.4

0.5

77.9

2018
£’m

39.9

19.3

59.2

2018
£’m

–

37.4

0.5

37.9

0.4

38.3

The above financial assets are carried at amortised cost. As at 31 March, the analysis of trade receivables that were past due but not impaired was as follows:

Group

2019

2018

Trade 
receivables

Of which:  
Not due

£’m

147.3

146.8

£’m

131.2

129.4

Past due date in the following periods:

Less than 
30 days 
£’m

Between 
30 and 60 days 
£’m

More than 
60 days 
£’m

13.3

14.3

1.6

1.6

1.2

1.5

Trade receivables are non-interest-bearing and are generally on 30 to 60 day terms and are shown net of any provision for impairment. As at 31 March 2019, 
trade receivables at nominal value of £0.7 million (2018: £2.2 million) were impaired and fully provided for. The provision is calculated by reviewing the lifetime 
expected credit losses using both historic and forward looking data. Balances are written off when the probability of recovery is assessed as being remote.  
The provision held at 31 March 2019 and 1 April 2018 (on adoption of the IFRS) uses expected future loss rates of 0.0% – 0.7% generating a future credit loss 
provision of <£0.1m (1 April 2018 <£0.1m).

Movements in the provision for impairment of receivables were as follows:

Group

Bad debt provision

At 31 March 2017

Provided in year

Utilised

At 31 March 2018

Provided in year

Utilised

Released

At 31 March 2019

There are no bad debt provisions against other receivables.

19. FINANCIAL ASSETS

Group

Current

Forward currency contracts

Loan to joint venture

20. TRADE AND OTHER PAYABLES

Current

Trade payables

Amounts owed to Group undertakings

Tax and social security

Other creditors

Commercial accruals*

Other accruals

Deferred income – Government grants

Non-current

Deferred income – Government grants

*  See breakdown on page 118

£’m

1.0

1.7

(0.5)

2.2

0.2

(1.2)

(0.5)

0.7

2018
£’m

0.1

–

0.1

2018
£’m

0.2

49.8

2.6

6.8

–

1.6

–

61.0

2019
£’m

0.1

2.2

2.3

Group

Company

2019
£’m

107.6

–

4.8

6.0

7.9

23.3

0.6

150.2

2018
£’m

98.1

–

5.4

9.9

8.9

25.3

0.2

147.8

2019
£’m

0.6

61.8

1.8

2.5

–

1.4

–

68.1

0.7

0.9

–

–

Cranswick plc  Annual Report & Accounts 2019

117

Financial StatementsNOTES TO THE ACCOUNTS CONTINUED

20. TRADE AND OTHER PAYABLES CONTINUED
Government grants received relate to Regional Growth Fund, Rural Development Programme for England and Business Investment Scheme payments.  
The amounts received have been used to fund fixed asset investment with the objective of creating and safeguarding jobs at the Group’s facilities.

For the Company, amounts owed to Group undertakings reflect the net of the financial liabilities disclosed in Note 23 of £276.6 million (2018: £261.1 million)  
and non-interest bearing amounts owed by the same entities to the Company.

For the Group, commercial accruals consist of:

At 31 March 2017

Paid

Charged to income statement

At 31 March 2018

Paid

Charged to income statement

At 31 March 2019

21. FINANCIAL LIABILITIES

Current

Forward currency contracts

Contingent consideration (Note 15)

Bank overdraft

Non-current

Amounts outstanding under revolving credit facility

Unamortised issue costs

Movement on hedged items:

Gains arising in the year

Reclassification adjustment for gains included in the income statement 

Volume 
rebates and 
similar 
allowances 
£’m

Advertising 
and marketing 
contributions 
£’m

7.1

(10.9)

10.6

6.8

(9.8)

8.9

5.9

3.1

(4.8)

3.8

2.1

(3.6)

3.5

2.0

Total 
£’m

10.2

(15.7)

14.4

8.9

(13.4)

12.4

7.9

Group

2019
£’m

Company

2018
£’m

2019
£’m

2018
£’m

0.6

–

–

0.6

15.0

(0.8)

14.2

0.1

0.8

–

0.9

1.0

(1.0)

–

–

–

5.4

5.4

15.0

(0.8)

14.2

Group

2019
£’m

–

(0.5)

(0.5)

–

–

–

–

1.0

(1.0)

–

2018
£’m

0.1

(0.3)

(0.2)

All financial liabilities are carried at amortised cost, except for forward currency contracts and contingent consideration, which are carried at fair value.

Forward currency contracts are used to hedge a proportion of anticipated purchases denominated in foreign currencies and held at fair value in the balance 
sheet. To the extent that these forward contracts represent effective hedges, movements in fair value are taken directly to other comprehensive income and 
are then reclassified through the income statement in the period during which the hedged item impacts the income statement. A description of amounts and 
maturities is contained in Note 23.

Movements on hedged foreign currency contracts are subsequently reclassified through cost of sales. 

118

Cranswick plc  Annual Report & Accounts 2019

Banking facility
During the year, the Group extended the period of its banking facility by one year. The facility, which now runs to November 2023, currently comprises  
a revolving credit facility of £160 million (reducing to £120 million in November 2022), including a committed overdraft facility of £20 million. £5.4 million  
(2018: £nil) of the overdraft facility was utilised at 31 March 2019. Interest is payable at a margin over base rate. £15.0 million (2018: £1.0 million) of the revolving 
credit facility was utilised as at 31 March 2019. Interest is payable at a margin over LIBOR.

The arrangement fees of £1.4 million (2018: £1.3 million) are being amortised over the period of the facility.

The maturity profile of bank loans is as follows:

In one year or less

Between one year and two years

Between two years and five years

Unamortised issue costs

Group

Company

2019
£’m

–

–

15.0

15.0

(0.8)

14.2

2018
£’m

–

–

1.0

1.0

(1.0)

–

2019
£’m

–

–

15.0

15.0

(0.8)

14.2

2018
£’m

–

–

1.0

1.0

(1.0)

–

The bank facility for both years was unsecured and subject to interest cover and debt leverage covenants. 

Unamortised issue costs relate to the revolving credit facility which expires in November 2023. £15.0 million (2018: £1.0 million) was drawn down under the 
facility at the year end.

22. PROVISIONS

At 31 March 2018

Utilised in the year

Movement on discount

At 31 March 2019

Analysed as:

Current liabilities

Non-current liabilities

Group

Company

Lease 
provisions 
£’m

Lease 
provisions 
£’m

2.5

(0.3)

–

2.2

Group

Company

2019
£’m

0.2

2.0

2.2

2018
£’m

0.2

2.3

2.5

2019
£’m

0.1

0.6

0.7

0.7

–

–

0.7

2018
£’m

0.1

0.6

0.7

Lease provisions are held against dilapidation obligations on leased properties and onerous leases. These provisions are expected to be utilised over the next 
ten years. 

Cranswick plc  Annual Report & Accounts 2019

119

Financial StatementsNOTES TO THE ACCOUNTS CONTINUED

23. FINANCIAL INSTRUMENTS
An explanation of the Company and Group’s financial instruments risk management strategy is set out on page 84 in the Directors’ Report.

Interest rate risk profile of financial assets and liabilities
The interest rate profile of the interest-earning financial assets and interest-bearing liabilities of the Group as at 31 March 2019 and their weighted average 
interest rates is set out below.

Weighted 
average 
effective 
interest rate 
%

Total 
£’m

At floating 
interest rates 
£’m

1 year or less 
£’m

1-2 years 
£’m

2-3 years 
£’m

Fixed interest

1.3%

(15.0)

(15.0)

0.0%

20.5

5.5

20.5

5.5

–

–

–

–

–

–

–

–

–

Fixed interest

Total 
£’m

At floating 
interest rates 
£’m

1 year or less 
£’m

1-2 years 
£’m

2-3 years 
£’m

(1.0)

(1.0)

20.6

19.6

20.6

19.6

–

–

–

–

–

–

–

–

–

Total 
£’m

At floating 
interest rates 
£’m

1 year or less 
£’m

1-2 years 
£’m

2-3 years 
£’m

Fixed interest

(276.6)

(15.0)

(5.4)

(297.0)

(276.6)

(15.0)

(5.4)

(297.0)

0.0%

–

–

(297.0)

(297.0)

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

Weighted 
average 
effective 
interest rate 
%

1.0%

0.0%

Weighted 
average 
effective 
interest rate 
%

1.9%

1.3%

1.9%

The maturity profile of bank loans is set out in Note 21.

The interest rate profile of the interest-earning financial assets and interest-bearing liabilities of the Company as at 31 March 2019 and their weighted average 
interest rates is set out below:

As at 31 March 2019

Group

Financial liabilities: 

Revolving credit facility

Financial assets:

Cash at bank

As at 31 March 2018

Group

Financial liabilities: 

Revolving credit facility

Financial assets:

Cash at bank

As at 31 March 2019

Company

Financial liabilities: 

Amounts owed to Group undertakings

Revolving credit facility

Overdraft

Financial assets:

Cash at bank

120

Cranswick plc  Annual Report & Accounts 2019

As at 31 March 2018

Company

Financial liabilities: 

Amounts owed to Group undertakings

Revolving credit facility

Financial assets:

Cash at bank

Weighted 
average 
effective 
interest rate 
%

1.6%

1.0%

0.0%

Total 
£’m

At floating 
interest rates 
£’m

1 year or less 
£’m

1-2 years 
£’m

2-3 years 
£’m

Fixed interest

(261.1)

(1.0)

(262.1)

5.1

(257.0)

(261.1)

(1.0)

(262.1)

5.1

(257.0)

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

Currency profile
The Group’s financial assets at 31 March 2019 include Sterling denominated cash balances of £4.8 million (2018: £20.4 million), Euro £15.7 million  
(2018: £0.5 million), and US Dollar £nil (2018: (£0.3 million)) all of which are held in the UK.

The proportion of the Group’s net assets denominated in foreign currencies is immaterial.

The Group’s other financial assets and liabilities are denominated in Sterling. 

Credit risk
The Group makes a significant proportion of its sales to the major UK supermarket groups, which correspondingly represent a significant proportion of the 
Group’s trade receivables at any one time. Based on the financial strength of these customers, the Directors do not consider that the Group faces a significant 
credit risk in this regard. Debts with other customers, which represent a smaller proportion of the Group’s trade receivables, are considered to provide greater 
risk, particularly in the current economic climate. These debts are reviewed on a regular basis by credit controllers and Senior Management and prudent 
provision is made when there is objective evidence that the Group will not be able to recover balances in full.

All cash financial assets are held by UK financial institutions. The maximum credit exposure relating to financial assets is represented by their carrying values as 
at the balance sheet date.

Fair value hierarchy
The Group uses the following hierarchy for determining and disclosing the fair value of financial instruments by valuation technique:

Level 1: quoted (unadjusted) prices in active markets for identical assets or liabilities.
Level 2: other techniques for which all inputs which have a significant effect on the recorded fair value are observable, either directly or indirectly.
Level 3: techniques which use inputs which have a significant effect on the recorded fair value that are not based on observable market data.
Transfers between levels of the fair value hierarchy are deemed to have occurred at the end of the reporting period.

The Group’s forward currency contracts are measured using Level 2 of the fair value hierarchy. The valuations are provided by the Group’s bankers from their 
proprietary valuation models and are based on mid-market levels as at close of business on the Group’s year end reporting date.

Contingent consideration is measured using Level 3 of the fair value hierarchy and relates to future amounts payable on acquisitions. Amounts payable are 
based on agreements within purchase contracts, management’s expectations of the future profitability of the acquired entity and the timings of payments.

Fair value of financial instruments
Fair value is the amount for which an asset could be exchanged, or a liability settled, between knowledgeable, willing parties on an arm’s length basis.  
The fair value of floating rate assets and liabilities is estimated to be equivalent to book value. All derivative financial instruments are shown in the balance  
sheet at fair value.

Group

Forward currency contracts (Note 19 and Note 21)

Contingent consideration (Note 15 and Note 21)

2019

2018

Book value 
£’m

Fair value 
£’m

Book value 
£’m

Fair value 
£’m

0.5

–

0.5

–

–

–

(0.8)

(0.8)

The book value of trade and other receivables, trade and other payables, cash balances, loans receivable, overdrafts, amounts outstanding under revolving 
credit facility and finance leases and hire purchase contracts equates to fair value for the Group and Company.

Cranswick plc  Annual Report & Accounts 2019

121

Financial StatementsNOTES TO THE ACCOUNTS CONTINUED

23. FINANCIAL INSTRUMENTS CONTINUED
Hedges
Financial instruments designated as cash flow hedges are held at fair value in the balance sheet. The Group hedges the following cash flows:

i)  Forward contracts to hedge expected future purchases
The Group hedges a proportion of its near-term expected purchases denominated in overseas currencies. Where these hedges meet the hedge criteria of 
IFRS 9, changes in fair value are posted directly to other comprehensive income and subsequently reclassified through the income statement at the time that 
the hedged item affects profit or loss.

Group

Currency

Euros

Amount

Maturities

Exchange 
rates

Fair value 
£’m

28.1m 1 April 2019–16 December 2019

€1.10–€1.17

(0.5)

ii)  Forward contracts to hedge expected future sales
The Group hedges a proportion of its near-term expected sales denominated in overseas currencies. Where these hedges meet the hedge criteria of IFRS 9, 
changes in fair value are posted directly to other comprehensive income and subsequently reclassified through the income statement at the time that the 
hedged item affects profit or loss.

Group

Currency

US Dollars

Euros

Amount

Maturities

Exchange  
rates

Fair value 
£’m

17.8m

1 April 2019–3 December 2019

£0.75–£0.79

9.4m 10 April 2019–20 December 2019

£0.85–£0.90

0.1

–

These contracts were effective cash flow hedges under the criteria set out in IFRS 9 and therefore fair value gains and losses related to the contracts were 
recognised directly in other comprehensive income.

The Company does not hold any forward contracts.

Interest rate risk
The following table demonstrates the sensitivity to a reasonably possible change in interest rates, with all other variables held constant, of the Group’s profit 
before tax (through the impact on floating rate borrowings). There is no material impact on the Group’s equity.

Currency derivatives have not been included in the sensitivity analysis below as they are not considered to be exposed to interest rate risk.

2019

Sterling

2018

Sterling

Increase/
decrease in 
basis points

Effect on 
profit before 
tax 
£’m

+100

–100

+100

–100

(0.1)

0.1

(0.2)

0.2

Liquidity risk
The tables below summarise the maturity profile of the Group’s financial liabilities at 31 March 2019 and 2018 based on contractual undiscounted payments: 

At 31 March 2019

Group

Revolving credit facility

Trade and other payables

Derivative financial instruments

122

Cranswick plc  Annual Report & Accounts 2019

Less than  
1 year 
£’m

1 to 2 years 
£’m

2 to 5 years 
£’m

–

149.6

0.6

150.2

–

–

–

–

15.0

–

–

15.0

Total 
£’m

15.0

149.6

0.6

165.2

At 31 March 2018

Group

Revolving credit facility

Contingent consideration (Note 21)

Trade and other payables

Derivative financial instruments

At 31 March 2019

Company

Revolving credit facility

Trade and other payables

At 31 March 2018

Company

Revolving credit facility

Trade and other payables

Less than  
1 year 
£’m

1 to 2 years 
£’m

2 to 5 years 
£’m

–

0.8

147.6

0.1

148.5

Less than  
1 year 
£’m

–

68.1

68.1

Less than  
1 year 
£’m

–

61.0

61.0

–

–

–

–

–

1.0

–

–

–

1.0

1 to 2 years 
£’m

2 to 5 years 
£’m

–

–

–

15.0

–

15.0

1 to 2 years 
£’m

2 to 5 years 
£’m

–

–

–

1.0

–

1.0

2019
£’m

5.1

0.1

–

5.2

Total 
£’m

1.0

0.8

147.6

0.1

149.5

Total 
£’m

15.0

68.1

83.1

Total 
£’m

1.0

61.0

62.0

2018
£’m

5.0

0.1

–

5.1

The impact of liquidity risk on the Group is discussed in detail in the Directors’ Report on page 84.

24. CALLED-UP SHARE CAPITAL
Allotted, called-up and fully paid – Ordinary shares of 10 pence each:

Group and Company

At 1 April

On exercise of share options

Scrip dividends

At 31 March

2019  
Number

2018  
Number

51,078,201

50,465,544

417,117

184,607

432,405

180,252

51,679,925

51,078,201

On 9 September 2018, 163,250 ordinary shares were issued at 3,276.8 pence as a result of Shareholders exercising the scrip dividend option in lieu of the cash 
payment for the 2018 final dividend. 

On 25 January 2019, 21,357 ordinary shares were issued at 2,787.2 pence as a result of Shareholders exercising the scrip dividend option in lieu of the cash 
payment for the 2019 interim dividend.

During the course of the year, 417,117 ordinary shares were issued to employees exercising SAYE and LTIP options at prices between nil and 3,350.0 pence.

Cranswick plc  Annual Report & Accounts 2019

123

Financial StatementsNOTES TO THE ACCOUNTS CONTINUED

24. CALLED-UP SHARE CAPITAL CONTINUED
On 1 September 2017, 134,742 ordinary shares were issued at 2,787.4 pence as a result of Shareholders exercising the scrip dividend option in lieu of the cash 
payment for the 2017 final dividend. 

On 26 January 2018, 45,510 ordinary shares were issued at 3,100.2 pence as a result of Shareholders exercising the scrip dividend option in lieu of the cash 
payment for the 2018 interim dividend.

During the course of the prior year, 432,405 ordinary shares were issued to employees exercising SAYE and LTIP options at prices between nil and  
1,788.0 pence. 

Ordinary share capital of £42,768 is reserved for allotment under the Savings Related Share Options Schemes and Long Term Incentive Plans (LTIP).  
The options are exercisable as follows:

Savings related

Savings related

Savings related

Savings related

Savings related

Savings related

Savings related

LTIP

Number Exercise price

Exercise period

2,424

2,421

66,292

51,474

150,865

174,153

259,572

578,800

579p

916p

1,187p

1,456p

1,788p

2,565p

2,239p

Nil

March 2015–October 2019

March 2017–October 2019

March 2018–October 2020

March 2019–October 2021

March 2020–October 2022

March 2021–October 2023

March 2022–October 2024

August 2019–August 2028

25. SHARE-BASED PAYMENTS
The Group operates two share option schemes, a Revenue approved scheme (SAYE) and a Long Term Incentive Plan (LTIP), both of which are equity-settled. 
The total expense charged to the income statement during the year in relation to share-based payments was £4.8 million (2018: £4.3 million).

Long Term Incentive Plan (LTIP)
During the course of the year 211,800 options at nil cost were granted to Directors and Senior Executives, the share price at that time was 3,308.0 pence. 
Details of the performance criteria relating to the LTIP scheme can be found in the Remuneration Committee report on page 72. The maximum term of LTIP 
options is ten years.

Group

Outstanding as at 1 April

Granted during the year (i)

Lapsed during the year

Exercised during the year (ii)

Outstanding as at 31 March (iii)

Exercisable at 31 March

Company

Outstanding as at 1 April

Granted during the year (i)

Lapsed during the year

Exercised during the year (ii)

Outstanding as at 31 March (iii)

Exercisable at 31 March

2019
 Number

685,144

211,800

(27,996)

(290,148)

578,800

5,450

2019 
Number

368,825

111,000

(3,767)

(154,700)

321,358

–

2019
WAEP (£)

–

–

–

–

–

–

2019 
WAEP (£)

–

–

–

–

–

–

2018
Number

790,656

176,260

–

(281,772)

685,144

8,000

2018 
Number

421,113

94,175

–

(146,463)

368,825

–

2018 
WAEP (£)

–

–

–

–

–

–

2018 
WAEP (£)

–

–

–

–

–

–

i)  The weighted average fair value of options granted during the year was £31.51 (2018: £27.96). The share options granted during the year were at £nil per share. The share price at the date of 

grant was £33.08 (2018: £29.60).

ii)  The weighted average share price at the date of exercise for the options exercised was £32.32 (2018: £27.84).
iii)  For the share options outstanding as at 31 March 2019, the weighted average remaining contractual life is 8.22 years (2018: 8.05 years).

The exercise price for all options outstanding at the end of the year was £nil.

124

Cranswick plc  Annual Report & Accounts 2019

All Employee Share Option Scheme (SAYE)
All employees are entitled to a grant of options once they have been in service for one year or more. The exercise price is equal to the market price of the shares 
less 20 per cent on the date of the grant. The contractual life of the options is three, five or seven years. The maximum term of SAYE options is 3.5, 5.5 or  
7.5 years.

The following table illustrates the number and weighted average exercise prices (WAEP) of, and movements in, SAYE share options during the year:

Group

Outstanding as at 1 April

Granted during the year (i)

Lapsed during the year

Exercised during the year (ii)

Outstanding as at 31 March (iii)

Exercisable at 31 March

Company

Outstanding as at 1 April

Granted during the year (i)

Lapsed during the year

Exercised during the year (ii)

Outstanding as at 31 March (iii)

Exercisable at 31 March

2019
Number

645,815

266,289

(77,934)

(126,969)

707,201

2019 
WAEP (£)

18.67

22.39

23.08

13.34

20.55

2018 
Number

606,012

229,595

(39,159)

(150,633)

645,815

33,319

13.57

26,989

2019 
Number

2019 
WAEP (£)

22,078

7,301

(4,666)

(5,493)

19,220

16.18

22.39

25.35

13.78

19.15

2018 
Number

26,735

4,717

(263)

(9,111)

22,078

1,615

9.48

2,196

2018 
WAEP (£)

13.97

25.65

16.73

10.90

18.67

11.30

2018 
WAEP (£)

12.09

25.65

6.15

10.00

16.18

11.87

i)  The share options granted during the year were at £22.39 (2018: £25.65), representing a 20 per cent discount on the price at the relevant date. The share price at the date of grant was £27.96 

(2018: £33.37).

ii)  The weighted average share price at the date of exercise for the options exercised was £26.95 (2018: £28.08).
iii)  For the share options outstanding as at 31 March 2019, the weighted average remaining contractual life is 2.65 years (2018: 2.72 years).

The weighted average fair value of options granted during the year was £4.69 (2018: £9.94). The range of exercise prices for options outstanding at the end of 
the year was £5.79-£25.65 (2018: £5.79-£25.65).

In the prior year the fair value of the SAYE and LTIP equity-settled options granted was estimated as at the date of grant using the Black-Scholes option  
pricing model, taking into account the terms and conditions upon which the options were granted. The same methodology was used to estimate the fair value 
of the SAYE options granted in the current year. The current year LTIP equity settled options have been calculated using a Stochastic option pricing model.  
The following table lists the inputs to the model used for the years ended 31 March 2019 and 31 March 2018:

Group and Company

Dividend yield

Expected share price volatility

Risk-free interest rate

Expected life of option 

Exercise prices

2019
 LTIP

1.62%

2019 
SAYE

2.16%

18.07%-21.45% 21.84%-23.24%

2018 
LTIP

1.68%

31.0%

2018 
SAYE

1.68%

31.0%

0.84%-1.11%

0.83%-0.97%

0.49% 0.49%-0.73%

3 years

3.25, 5.25 years

3 years

3, 5 years

£nil

£22.39

£nil

£25.65

The expected life of the options is based on historical data and is not necessarily indicative of exercise patterns that may occur. The expected volatility reflects 
the assumption that the historical volatility is indicative of future trends, which may not necessarily be the actual outcome.

The initial fair value of LTIP options is adjusted to take into account market-based performance conditions.

Cranswick plc  Annual Report & Accounts 2019

125

Financial StatementsNOTES TO THE ACCOUNTS CONTINUED

26. PENSION SCHEMES
Defined benefit pension scheme
The Group acquired a defined benefit final salary pension scheme during 2009, which is funded by the payment of contributions to separately administered 
trust funds. The scheme was closed to new members and future accrual on 30 June 2004.

Pension costs are determined with the advice of an independent qualified actuary on the basis of a triennial valuation using the projected unit credit method. 
The latest available formal actuarial valuation of the scheme was carried out as at 31 December 2015. This valuation was updated to the year end. Plan assets 
are stated at fair value at the respective balance sheet dates and overall expected rates of return are established by applying published brokers’ forecasts to 
each category of scheme assets.

a) Change in benefit obligation

Benefit obligation at the beginning of the year

Interest cost

Remeasurement (gains)/losses:

Actuarial losses/(gains) arising from changes in financial assumptions

Movement on additional liability recognised due to minimum funding requirement

Past service cost

Benefits paid from plan

Benefit obligation at the end of the year

b) Change in plan assets

Fair value of plan assets at the beginning of the year

Interest income

Return on plan assets

Employer contributions

Benefits paid from plan

Fair value of plan assets at the end of the year

c) Amounts recognised in the balance sheet

Present value of funded obligations

Fair value of plan assets

Net liability recorded in the balance sheet

d) Components of pension cost

Amounts recognised in the income statement:

Interest cost

Expected return on plan assets

Past service cost

Total pension cost recognised in the income statement

2019
£’m

37.5

0.8

1.3

0.2

0.4

(0.5)

39.7

2019
£’m

29.4

0.7

1.8

1.8

(0.5)

33.2

2019
£’m

(39.7)

33.2

(6.5)

2019
£’m

0.8

(0.7)

0.4

0.5

2018
£’m

36.1

0.8

(0.9)

1.9

–

(0.4)

37.5

2018
£’m

26.6

0.7

0.7

1.8

(0.4)

29.4

2018
£’m

(37.5)

29.4

(8.1)

2018
£’m

0.8

(0.7)

–

0.1

Actual return on assets

Actual return on plan assets

Amounts recognised in the Group statement of comprehensive income 

Actuarial gains/(losses) immediately recognised

Cumulative amount of actuarial losses recognised

2.5

1.4

0.3

(12.6)

(0.2)

(12.9)

126

Cranswick plc  Annual Report & Accounts 2019

The weighted average actuarial assumptions used in the valuation of the scheme were as follows:

e) Principal actuarial assumptions

Discount rate

Rate of price inflation

Revaluation of deferred pensions:

Benefits accrued prior to 1 January 1998

Benefits accrued after 1 January 1998

Rate of compensation increase:

Benefits accrued prior to 1 January 1997

Benefits accrued after 1 January 1997

2019

2.40%

3.20%

5.00%

3.20%

3.00%

3.20%

2018

2.50%

3.10%

5.00%

3.10%

3.00%

3.10%

Future expected lifetime of pensioner at age 65:

2019

2018

Current pensioners

Male

Female

Future pensioners

Male

Female

22.7

24.8

24.9

27.1

22.6

24.7

24.8

27.0

The mortality rates used have been taken from Base tables S2PA (CMI 2015 improvements 1.5 per cent long-term rate of improvement) (2018: S2PA (CMI 2015 
improvements 1.5 per cent long-term rate of improvement)).

At 31 March 2019, the average duration of the scheme liabilities was 23 years (2018: 24 years). For deferred pensions the average duration was 26 years (2018: 27 years) 
and for pensions in payment the average duration was 12 years (2018: 13 years).

The Group’s deficit as measured under IFRIC 14 is £6.5 million (2018: £8.1 million) as a result of the Group’s commitment to future contributions to the scheme. 
This compares to an underlying IAS 19 deficit of £1.1 million (2018: £2.9 million). 

A 0.1 per cent increase/decrease in the discount rate would give rise to a £11,000 decrease/£12,000 increase (2018: £19,000 decrease/£18,000 increase) in the 
deficit at 31 March 2019.

A 0.1 per cent increase/decrease in the inflation assumption would give rise to a £nil increase/£nil decrease (2018: £nil increase/£nil decrease) in the deficit at 
31 March 2019.

A one year increase/decrease in the life expectancy assumption would give rise to a £nil increase/£nil decrease (2018: £nil increase/£nil decrease) in the deficit 
at 31 March 2019.

The scheme rules require the pension benefits to be uplifted by Retail Price Index (RPI), so there was no financial effect from the statutory requirement to uplift 
pension benefits by Consumer Price Index (CPI) rather than RPI.

f) Plan assets

Return seeking:

Diversified growth funds

Debt instruments:

Corporate bonds

Other:

Cash

Derivatives 

LDI strategies

Total

2019 
Fair value of
 plan assets 
£’m

2018 
Fair value of 
plan assets 
£’m

7.4

5.3

0.3

–

20.2

33.2

8.7

5.1

1.0

2.7

11.9

29.4

Cranswick plc  Annual Report & Accounts 2019

127

Financial StatementsNOTES TO THE ACCOUNTS CONTINUED

26. PENSION SCHEMES CONTINUED
All of the plan assets have a quoted price in an active market except for cash.

The underlying liabilities of the scheme have increased by £0.4m during the year due to an adjustment to equalise Guaranteed Minimum Pensions (GMP) 
between males and females. The £0.4m charge has been recognised in the income statement. The adjustment has no effect on the reported pension liability 
as the liability reported under IFRIC 14 is significantly higher than the underlying IAS 19 deficit. 

The plan has not invested in any of the Group’s own financial instruments nor in any properties or other assets used by the Group.

The Group expects to contribute approximately £1.8 million to the scheme during the year ending 31 March 2019 in respect of regular contributions, and 
intends to contribute the same amount annually through to September 2022.

The risks to which the plan exposes the entity have been minimised by investing the assets of the scheme across a broad range of return seeking funds and 
debt instruments.

Defined contribution pension schemes
The Group also operates defined contribution pension schemes whereby contributions are made to schemes operated by major insurance companies. 
Contributions to these schemes are determined as a percentage of employees’ earnings. Contributions owing to the insurance companies at the year end, 
included in trade and other payables, amounted to £0.6 million (2018: £0.3 million). Contributions during the year totalled £4.9 million (2018: £2.9 million).

27. ADDITIONAL CASH FLOW INFORMATION
Analysis of changes in net (debt)/funds:

Group

Cash and cash equivalents

Revolving credit

Net funds

At 
 31 March 
2018
£’m

20.6

–

20.6

Cash 
flow 
£’m

(0.1)

(13.9)

(14.0)

Other 
non-cash 
changes 
£’m

At
 31 March 
2019
£’m

–

(0.3)

(0.3)

20.5

(14.2)

6.3

Net (debt)/funds is defined as cash and cash equivalents and loans receivable less interest-bearing liabilities net of unamortised issue costs.

At
 31 March 
2017 
£’m

4.1

(15.0)

(0.1)

(11.0)

At
 31 March 
2018
£’m

5.1

–

5.1

–

5.1

At 
31 March 
2017
£’m

2.0

(15.0)

(13.0)

Cash 
flow 
£’m

16.5

15.2

0.1

31.8

Cash 
flow 
£’m

(5.1)

(5.4)

(10.5)

(13.9)

(24.4)

Cash 
flow 
£’m

3.1

15.2

18.3

Other
non-cash 
changes 
£’m

–

(0.2)

–

(0.2)

At 
31 March 
2018
£’m

20.6

–

–

20.6

Other 
non-cash 
changes 
£’m

At 
31 March
 2019
£’m

–

–

–

(0.3)

(0.3)

–

(5.4)

(5.4)

(14.2)

(19.6)

Other
 non-cash 
changes 
£’m

At 
31 March 
2018
£’m

–

(0.2)

(0.2)

5.1

–

5.1

Group

Cash and cash equivalents

Revolving credit

Finance lease and hire purchase contracts

Net (debt)/funds

Analysis of changes in net (debt)/funds:

Company

Cash and cash equivalents

Overdraft

Revolving credit

Net funds/(debt)

Company

Cash and cash equivalents

Revolving credit

Net (debt)/funds

128

Cranswick plc  Annual Report & Accounts 2019

28. CONTINGENT LIABILITIES
The Company, together with its subsidiary undertakings, has entered into a cross guarantee with Lloyds Banking Group plc, The Royal Bank of Scotland plc, 
HSBC UK plc and Santander UK plc in respect of the Group’s facility with those banks. Drawn down amounts totalled £15.0 million as at 31 March 2019  
(2018: £1.0 million).

During the year the Group entered into a Letter of Credit agreement with HSBC UK plc in favour of Marel Stork Poultry Processing B.V. (‘Marel’) for supply  
of equipment in relation to the new poultry processing facility in Eye, Suffolk. The €20.2 million facility expires on 5 April 2020, with a balance outstanding to 
Marel under the letter of credit at 31 March 2019 of €12.3 million.

For the Company, the amounts drawn down by other Group companies which were guaranteed by the Company at the year end totalled £nil (2018: £nil).

29. COMMITMENTS
(a)  The Directors have contracted for future capital expenditure for property, plant and equipment totalling £47.5 million (2018: £12.1 million).

(b)  The Group’s future minimum rentals payable under non-cancellable operating leases are as follows:

Group

Not later than one year

After one year but not more than five years

After five years

Company

Not later than one year

After one year but not more than five years

After five years

2019
£’m

7.8

22.1

15.9

45.8

2019
£’m

0.1

0.4

0.4

0.9

2018
£’m

6.1

13.7

7.0

26.8

2018
£’m

–

–

–

–

30. RELATED PARTY TRANSACTIONS
During the year the Group and Company entered into transactions, in the ordinary course of business, with related parties, including transactions between the 
Company and its subsidiary undertakings. In the Group accounts, transactions between the Company and its subsidiaries are eliminated on consolidation but 
these transactions are reported for the Company below:

Company

Related party – Subsidiaries

2019

2018

Services 
rendered to 
related party 
£’m

Interest paid 
to related 
party 
£’m

Dividends 
received from 
related party 
£’m

22.4

25.7

4.7

3.9

22.1

18.2

Amounts owed by or to subsidiary undertakings are disclosed in Notes 18 and 20. Any such amounts are unsecured and repayable on demand.

Remuneration of key management personnel:

Group

Short-term employee benefits

Post-employment benefits

Share-based payments

2019
£’m

4.5

–

1.9

6.4

2018
£’m

6.2

–

1.8

8.0

Cranswick plc  Annual Report & Accounts 2019

129

Financial StatementsNOTES TO THE ACCOUNTS CONTINUED

31. ALTERNATIVE PERFORMANCE MEASURES
The Board monitors performance principally through adjusted and like-for-like performance measures. Adjusted profit and earnings per share measures 
exclude certain non-cash items including the net IAS 41 valuation movement on biological assets, amortisation of acquired intangible assets, profit on sale  
of a business and goodwill impairment charges. Free cash flow is defined as net cash from operating activities less net interest paid and like-for-like revenue 
excludes the impact of the 53rd week in the prior year.

The Board believes that such alternative measures are useful as they exclude volatile (net IAS 41 valuation movement on biological assets), one-off 
(impairment of goodwill and profit on sale of a business) and non-cash (amortisation of intangible assets) items which are normally disregarded by investors, 
analysts and brokers in gaining a clearer understanding of the underlying performance of the Group when making investment and other decisions. Equally, 
like-for-like revenue provides these same stakeholders with a clearer understanding of the organic sales growth of the business.

Like-for-like revenue

Revenue

Impact of 53rd week

Like-for-like revenue

Adjusted Group operating profit 

Group operating profit

Net IAS 41 valuation movement

Amortisation of customer relationship intangible assets

Adjusted Group operating profit

Adjusted profit before tax

Profit before tax

Net IAS 41 valuation movement

Amortisation of customer relationship intangible assets

Adjusted profit before tax

Adjusted earnings per share

On profit for the year 

Amortisation of customer relationship intangible assets

Tax on amortisation of customer relationship intangible assets

Net IAS 41 valuation movement

Tax on net IAS 41 valuation movement

On adjusted profit for the year

Free cash flow

Net cash from operating activities

Net interest paid

Free cash flow

130

Cranswick plc  Annual Report & Accounts 2019

2019
£’m

1,437.1

–

1,437.1

2018
£’m

1,464.5

(24.5)

1,440.0

2019
£’m

86.8

2.8

2.7

92.3

2019
£’m

86.5

2.8

2.7

92.0

2018
£’m

88.4

2.2

2.2

92.8

2018
£’m

88.0

2.2

2.2

92.4

Change

-1.9%

-0.2%

Change

-1.8%

-0.5%

Change

-1.7%

-0.4%

2019
£’m

69.6

2.7

(0.5)

2.8

(0.5)

74.1

2019
Basic 
pence

135.5

2019
Diluted 
pence

134.9

5.4

(1.0)

5.4

(1.0)

5.4

(1.0)

5.4

(1.0)

2018
£’m

70.0

2.2

(0.4)

2.2

(0.4)

2018
Basic 
pence

137.8

4.3

(0.7)

4.3

(0.7)

2018
Diluted 
pence

137.1

4.3

(0.7)

4.3

(0.7)

144.3

143.7

73.6

145.0

144.3

2019
£’m

87.7

(0.4)

87.3

2018
£’m

112.1

(0.4)

111.7

Change

-21.8%

-21.8%

FIVE YEAR STATEMENT

Turnover^

Profit before tax^

Adjusted profit before tax*^

Earnings per share^

Adjusted earnings per share*^

Dividends per share

Capital expenditure

Net funds/(debt)

Net assets

2019 
£’m

1,437.1

86.5

92.0

135.5p

144.3p

55.9p

83.5

6.3

534.9

2018 
£’m

2017 
£’m

2016 
£’m

2015 
£’m

1,464.5

1,245.1

1,016.3

1,003.3

88.0

92.4

137.8p

145.0p

53.7p

59.2

20.6

479.9

77.5

75.5

124.2p

120.9p

44.1p

48.6

(11.0)

421.4

62.1

64.4

98.9p

102.8p

37.5p

34.1

17.8

368.0

52.8

57.8

84.1p

92.1p

34.0p

23.3

(17.3)

332.4

*  Adjusted profit before tax and earnings per share exclude the effects of net IAS 41 valuation movement and acquisition related amortisation in 2019, 2018 and 2017; the effects of net IAS 41 
valuation movement, acquisition related amortisation and impairment of goodwill in 2016 and net IAS 41 valuation movement and acquisition related amortisation in 2015. These are the 
measures used by the Board to assess the Group’s underlying performance.

^  2017 and 2016 reflect continuing operations only.

Dividends per share relate to dividends declared in respect of that year.

Net funds/(debt) is defined as per Note 27 to the accounts.

FINANCIAL CALENDAR

Preliminary announcement of full year results

Publication of Annual Report

Annual General Meeting

Payment of final dividend

Announcement of interim results

Payment of interim dividend

May

June

July

September

November

January

Cranswick plc  Annual Report & Accounts 2019

131

Shareholder InformationSHAREHOLDER ANALYSIS 
AT 8 MAY 2019

Classification

Private Shareholders

Corporate bodies and nominees

Size of holding (shares)

1–1,000

1,001–5,000

5,001–10,000

10,001–50,000

50,001–100,000

Above 100,000

Share price

Share price at 31 March 2018

Share price at 31 March 2019

High in the year

Low in the year

Number of 
holdings

Number of 
shares

1,277

696

1,973

1,187

424

109

132

44

77

4,348,595

47,345,806

51,694,401

413,760

952,390

769,302

3,373,967

3,339,619

42,845,363

1,973

51,694,401

2,844p

2,722p

3,460p

2,472p

SHARE PRICE MOVEMENT
Cranswick’s share price movement over the six year period to May 2019 and comparison against the FTSE 350 Food Producers and Processors Price Index 
(FTSE FPP) and against the FTSE All Share Price Index (FTSE All Share), all rebased to Cranswick’s share price at 7 May 2013 (1,076p), is shown below: 

3,300

2,800

2,300

1,800

1,300

800

2013

2014

2015

2016

2017

2018

2019

  Cranswick 

  FTSE All Share 

  FTSE 350 Food Producers

132

Cranswick plc  Annual Report & Accounts 2019

ADVISERS

Secretary

Steven Glover LLB

Company number

1074383

Registered office

Stockbrokers

Registrars

Auditors

Tax advisers

Solicitors

Bankers

Crane Court
Hesslewood Country Office Park
Ferriby Road
Hessle
East Yorkshire
HU13 0PA

Investec Investment Banking – London 
Shore Capital Stockbrokers – Liverpool

Link Asset Services
The Registry
34 Beckenham Road
Kent BR3 4TU

Tel: 0871 664 0300 (calls cost 10 pence per minute plus network extras;
lines are open 8.30am to 5.30pm, Monday – Friday)
If calling from overseas please call +44 208 639 3399

email: shareholderenquiries@linkgroup.co.uk
www.linkassetservices.com

PricewaterhouseCoopers LLP – Leeds

KPMG – Leeds

Rollits LLP – Hull

Lloyds Banking Group plc 
The Royal Bank of Scotland plc
HSBC Bank plc
Santander UK plc

Merchant bankers

N M Rothschild & Sons – Leeds

Cranswick plc  Annual Report & Accounts 2019

133

Shareholder InformationNOTES

134

Cranswick plc  Annual Report & Accounts 2019

Cranswick plc  Annual Report & Accounts 2019

135

NOTES

136

Cranswick plc  Annual Report & Accounts 2019

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Cranswick plc

Crane Court, Hesslewood Country Office Park, 
Ferriby Road, Hessle, East Yorkshire, HU13 0PA

01482 275 000

www.cranswick.plc.uk