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FY2020 Annual Report · Cushman & Wakefield
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Feeding the Nation

Cranswick plc Annual Report & Accounts
52 Weeks Ended 28 March 2020

 
 
 
 
 
 
What we do

Our purpose is to feed the nation with 
authentically made, sustainably produced 
food that is created with passion.

Our vertically integrated supply chain model provides our customers with assurance 
over the integrity and traceability of our high quality, UK farm-assured pigs and chickens.

We farm

We produce

We have significant control over our supply chain through 
ownership of our pig breeding and rearing activities. Our chicken 
operation is fully integrated including feed mills, hatchery and 
broiler farms, 

£36.1 million was invested during the year as we continue to 
strengthen our agricultural operations and reinforce our vertically 
integrated structure.

Our supply chain model

Cranswick owned 
British Farms

We produce a range of high quality, 
predominantly fresh food including 
fresh pork, poultry, convenience  
and gourmet products. We focus  
on premium products, technical 
integrity and the highest standards 
of animal welfare. Through our  
four primary processing and twelve 
added value processing facilities  
we develop innovative, great tasting 
food products to the highest 
standards of food safety whilst 
prioritising traceability.

Contracts with  
Other UK Farms

Cranswick Primary  
Processing

European Meat 
Imports

Other High Quality  
Ingredients from Sustainable  
& Trusted Suppliers

We supply

We supply into most of the UK grocery retailers and have  
a strong presence in the ‘food-to-go’ sector and other  
food service outlets, as well as a growing export business.

Fresh Pork

34%

Revenue by Customer Type
% of Group revenue

Export

11%

Convenience†

Manufacturing

36%

12%

Food Service

5%

UK Retail

72%

Revenue by Product Category
% of Group revenue

Poultry

13%

Gourmet Products*

17%

†  Cooked Meats, Continental Products and Ingredients.
Pastry, Sausages and Burgers, Bacon and Gammon.
* 

Fresh Pork
Retail 

Wholesale

Convenience
Cooked Meats

Continental and Mediterranean Products

Gourmet Products
Sausages 

Bacon 

Pastry 

Poultry
Fresh Chicken 

Premium Cooked Poultry 

Retail

Convenience & Online

Food Service

Food-To-Go

Export

Manufacturing

About us

Cranswick is a leading UK food producer with revenue  
approaching £1.7 billion. We produce and supply premium  
food to UK grocery retailers, the food service sector and other  
UK and global food producers.

Chairman’s statement

p2

Our strategy  
in action

p6-13

A performance 
update

CEO Review

p4

Our strategy

How we create value

Second nature

p20

Business Model

p14

Our Sustainability Strategy

p26

Strategic Report

Corporate Governance

Financial Statements

1 
Highlights
2  
Chairman’s Statement
4  
Chief Executive’s Review
6  
Strategy In Action 
14 
Business Model
16 
Our Markets
20  Our Strategy
24 
Key Performance Indicators
26  Our Sustainability Strategy
30  Our Stakeholders
44  Operating and Financial Review
48 
55 

Risk Report
Non-Financial Information Statement

Chairman’s Governance Overview
Board of Directors
Governance

56 
58 
60 
63  Meeting Attendance and Key Activities
66 
72 
75 
78 
80 
87 
93 

Audit Committee Report
Nomination Committee Report
Remuneration Committee Report
Remuneration at a Glance
Remuneration Policy
Annual Report on Directors’ Remuneration
Directors’ Report

Statement of Directors’ Responsibilities
Independent Auditors’ Report

97 
98 
104  Group Income Statement
105  Statement of Comprehensive Income
106  Balance Sheets
108  Statements of Cash Flow
110  Statements of Changes in Equity
112  Notes to the Accounts

Shareholder Information

146  Five Year Statement
146  Financial Calendar
147  Shareholder Analysis
148  Advisers

 
Highlights

Strong financial  
and strategic progress

Like-for-like revenue 
£’m*

+13.0%

Adjusted profit before tax 
£’m†

+11.2%

Adjusted earnings per share 
p†

+8.4%

£1,623.8m

£102.3m

156.4p

2020

2019

2018

1,623.8

2020

1,437.1

1,440.0

2019

2018

102.3

2020

92.0

92.4

2019

2018

156.4

144.3

145.0

Revenue

Profit before tax

£1,667.2m

(FY19: £1,437.1m) 

£104.0m

(FY19: £86.5m)

Earnings per share

159.1p

(FY19: 135.5p)

Dividend per share 
p

60.4p

2020

2019

2018

Free cash flow 
£’m†

£115.8m

Net (debt)/funds ◊
£’m

-£146.9m

60.4

2020

55.9

53.7

2019

2018

115.8

(146.9) (65.9)

(81.0)

2020

87.3

111.7

2019

6.3

2018

20.6

Record capital expenditure

Spend on acquisitions

£101m

£69m

	 IFRS	16	Leases	

  Underlying

Far East export revenue

+122%

References to like-for-like throughout the Report & Accounts exclude the impact of acquisitions during the year.

* 
†  Adjusted references throughout the Report & Accounts refer to non-IFRS measures or Alternative Performance Measures (APMs). Definitions and reconciliations of the APMs  

to IFRS measures are provided in Note 32.

◊	 Net	(debt)/funds	includes	first-time	recognition	of	IFRS	16	Leases.	Prior	year	comparatives	have	not	been	restated.

1

Cranswick plc | Annual Report & Accounts 2020Shareholder InformationFinancial  StatementsCorporate  GovernanceStrategic  ReportChairman’s Statement

Further strategic 
and commercial 
progress

In	November,	alongside	our	half	year	results,	we	reported	 
that	the	Company	had	delivered	a	robust	performance	in	 
the	competitive	domestic	market	along	with	the	further	
development of key export markets. This continued through  
the	second	half	which	also	saw	further	expansion	of	the	Group’s	
livestock	herd	and	the	successful	commissioning	of	the	new	
poultry facility at Eye in Suffolk.

This	period	though	will	be	remembered	more	
for	the	COVID-19	pandemic	and	the	worldwide	
disruptive and tragic consequences it has 
brought.	We	have	very	sadly	lost	three	of	our	
valued colleagues to this virus and to their 
families	we	extend	our	deepest	sympathy.	

COVID-19
The health and economic implications of the 
COVID-19	outbreak	and	its	impact	at	individual,	
family, cultural, commercial and financial levels 
were	unimaginable	just	a	few	months	ago.	 
From	a	business	perspective	the	wellbeing	of	 
our	colleagues	has	been	paramount	throughout.	
They	have	performed	incredibly	in	keeping	
operations	flowing	at	all	sites	whilst	observing	
appropriate health and safety guidance. This is 
being	acknowledged	with	a	‘thank	you’	bonus	for	
their unstinting and selfless endeavours. The 
sites	in	turn	have	been	very	supportive	in	their	
local	communities	towards	the	most	vulnerable,	
care	workers	and	NHS	staff	on	whom	we	all	rely.	

We	have	worked	in	close	partnership	with	 
our	supermarket	customers	to	enable	the	
optimisation of production and in maximising 
output to meet the surges in demand from 
consumers.	The	‘food-to-go’	sector	has	 
been	badly	hit	which	has	impacted	production	 
at	a	small	number	of	sites.	Any	colleagues	
affected have relocated to our other local 
facilities avoiding any need to make use  
of	the	Government’s	Coronavirus	Job	
Retention Scheme.

With	all	livestock	sourced	from	within	the	UK,	
including	our	own	pig	herds	and	poultry	flocks,	
supply to the primary processing sites has 
operated	relatively	smoothly	and	enabled	raw	
material	flow	into	further	processing	to	continue	

uninterrupted. The investment in expanding  
the Company’s pig herds and increasing our 
self-sufficiency in this and recent years has 
proved invaluable.

Business planning and forecasting continues  
to	be	rigorously	tested	to	ensure	the	adequacy	
of financing facilities from pre-existing 
arrangements.	Our	balance	sheet	and	cash	
flow	remain	strong	and	therefore	we	have	 
had	no	need	for	recourse	to	Government-
backed	assistance.

We	will	continue	to	do	all	we	can	to	safeguard	
the	health	and	safety	of	our	colleagues	whilst	
meeting the requirements of our customers 
and consumers.

Results
Total	revenue	for	the	year	of	£1.7	billion	
represented an increase of 16.0 per cent  
on the previous year. Excluding turnover from 
Katsouris	Brothers,	acquired	during	the	first	
half of the year, and that from the more recent 
livestock acquisitions, Packington Pork and 
White	Rose	Farms,	revenue	on	a	like-for-like	
basis	was	13.0	per	cent	higher.

Adjusted	profit	before	tax	was	£102.3	million,	 
an increase of 11.2 per cent and adjusted 
earnings	per	share	of	156.4	pence	were	up	 
by	8.4	per	cent	year-on-year.

Cash flow and financial position
A	net	£69.4	million	was	spent	on	the	
acquisitions	of	Katsouris	Brothers,	Packington	
Pork	and	White	Rose	Farms	during	the	year.	 
In	addition,	a	record	level	of	investment	was	
made	in	the	Group’s	asset	base.	This	year	saw	
the	commissioning	of	the	new	poultry	facility	 

at	Eye	in	Suffolk	as	well	as	the	expansion	of	the	
Group’s	cooked	meats	facility	in	Hull.	Other	
projects	were	undertaken	elsewhere	in	the	
business	to	improve	efficiency,	expand	capacity	
and	enhance	the	resources	available	for	
product development.

The	Group’s	balance	sheet	remains	in	robust	
shape.	Cranswick	has	significant	unsecured	
banking	facilities	which	were	increased	by	 
£40 million, to a total of £200 million, during  
the year. At the year end, after a year of record 
investment and significant corporate activity, 
the	Group’s	net	debt	stood	at	£146.9	million,	
including the first time recognition of  
£65.9	million	of	IFRS	16	lease	liabilities.

Dividend
The Board is proposing a final dividend of  
43.7 pence per share, an increase of 9.3 per cent 
on the 40.0 pence paid previously. Together  
with	the	interim	dividend	of	16.7	pence	per	share	
this is a total dividend for the year of 60.4 pence 
per share and compares to 55.9 pence per share 
previously. This is the 30th consecutive year  
of	dividend	growth.

The	final	dividend,	if	approved	by	Shareholders,	
will	be	paid	on	4	September	2020	to	Shareholders	
on	the	register	at	the	close	of	business	on	
24	July	2020.	Shares	will	go	ex-dividend	on	
23	July	2020.	Shareholders	will	again	have	 
the	option	to	receive	the	dividend	by	way	of	
scrip issue.

Sustainability
The	Company’s	‘Second	Nature’	sustainability	
strategy	reflects	the	ambition	to	be	the	leading	
sustainable	meat	business	and	is	focused	on	
key	areas	including	food	waste,	plastic	usage,	

2

Cranswick plc | Annual Report & Accounts 2020Strategic Reportenergy	efficiency,	water	usage	and	carbon	
footprint.	Our	industry	leading	animal	welfare	
standards	are	reflected	in	the	award	of	the	
highest	performance	ranking	of	‘Tier	One’	 
in	the	global	‘Business	Benchmark	on	Farm	
Animal	Welfare’	for	the	fourth	consecutive	year,	
underlining	Cranswick’s	position	as	a	global	
leader in the sector.

Corporate Governance
The	Board	embraces	the	UK	Corporate	
Governance	Code	as	part	of	its	culture	and	 
a	statement	relating	to	compliance	with	the	
Code	is	included	within	the	Corporate	
Governance	Report	on	page	61.

Culture
Cranswick’s	activities	are	decentralised	across	
product	categories	within	the	food	sector	and	
supported	through	collaboration	in	key	areas.	
The human resource function is particularly 
important	within	this	format	and	is	a	key	
element of the overall strategic plan.

All	colleagues	are	viewed	as	critical	
stakeholders. There is commitment to a 
training and development plan that delivers 
workforce	capabilities,	skills	and	competencies	
through apprenticeship schemes, development 
programmes and training courses. Internal 
promotions	to	meet	the	needs	of	the	growing	
business	prove	its	value.

The Board is committed to this and recognises 
that	Cranswick’s	continued	success	would	not	
be	possible	without	talented	and	motivated	
management	teams	supported	by	skilled	and	
enthusiastic	colleagues	at	each	site.	On	behalf	
of the Board I thank all our colleagues for their 
commitment	and	contribution	especially	at	this	
difficult time. 

Outlook
There	has	been	a	positive	start	to	the	current	
year.	Whilst	the	impact	of	COVID-19	will	be	
ongoing	for	some	time,	we	are	confident	we	will	
continue to meet the challenges it presents. 

The successful commissioning of the major  
poultry	investment	at	Eye	and	the	broadening	
customer	base	provides	a	solid	platform	from	
which	to	continue	Cranswick’s	successful	
long-term development.

Martin Davey
Chairman

23	June	2020

Brexit	negotiations	are	still	to	be	finalised	and	
trade	deals	with	other	countries	concluded.	
Until	we	see	the	details	it	is	difficult	to	assess	
how	well	the	food	industry	will	be	positioned.	
That	said,	we	are	hopeful	that	the	COVID-19	
experience underlines and reinforces the 
importance of having a resilient and successful 
domestic food sector and that this is at the 
forefront of negotiators thoughts 
during discussions.

Notwithstanding	this,	the	business	has	a	strong	
balance	sheet,	comfortable	financial	headroom	
and has made tremendous strategic and 
commercial progress over the past year. 

30 consecutive years of growth 
dividend per share (p)

60.4

55.9

53.7

44.1

37.5

34

32

30

28.5

27.5

25

21.7

19.9

18.1

16.5

14.5

13.2

12

10.8

2.8

3.3

3.8

4

4.1

4.3

4.6

5.1

5.8

6.8

7.5

8.3

1990

1991

1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

3

Cranswick plc | Annual Report & Accounts 2020Shareholder InformationFinancial  StatementsCorporate  GovernanceStrategic  Report 
Chief Executive’s Review

Delivering  
 for all our 
stakeholders

We	continue	to	experience	and	operate	in	the	most	
challenging	of	periods.	Our	business	is	founded	on	our	 
people	and	I	would	like	to	thank	all	our	colleagues	for	their	
professionalism, commitment, dedication and passion.

Our	teams	across	the	business	have	responded	
brilliantly	during	the	COVID-19	crisis	and	 
I	would	like	to	thank	them	for	their	incredible	
support	and	hard	work,	which	has	enabled	us	 
to continue to deliver premium food products  
with	outstanding	service	to	our	customers	and,	
ultimately,	the	UK	consumer.

The health and safety of all our people is  
our	number	one	priority	and	we	are	doing	
everything	we	can	to	protect	our	workforce.	
Sadly, three of our colleagues have passed  
away	from	COVID-19.	Our	thoughts	are	with	
their	families	and	we	continue	to	support	all	
Cranswick	colleagues	and	their	families	affected	
by	COVID-19.

From the outset of the pandemic and in line  
with	Government	guidance,	we	implemented	
additional	measures	to	protect	both	the	 
physical	and	mental	wellbeing	of	our	people,	
including social distancing measures across  
all of our sites, recommended PPE (Personal 
Protective Equipment) for all employees in  
line	with	PHE	(Public	Health	England)	and	 
WHO	(World	Health	Organisation)	guidelines,	
including the use of optional visors to  
provide	reassurance	to	colleagues.	We	also	
implemented additional cleaning and hygiene 
measures to those stringent procedures already 
in	place.	We	have	provided	counselling	and	
occupational health services for all colleagues 
who	may	be	concerned	about	their	health,	
either	whilst	they	are	at	work,	or	from	home.	
Throughout	the	pandemic	we	have	remained	 
in	constant	dialogue	with	the	relevant	regulatory	
authorities	and	we	will	continue	to	adapt	 
our protective measures as required. 

Cranswick	employees	are	designated	key	
workers	and	are	at	the	forefront	of	maintaining	
vital supplies of fresh food into the supermarkets. 
We	are	doing	everything	we	can	to	protect	 
them	while	they	carry	out	this	critical role.

To	recognise	the	outstanding	contribution	 
of	our	people	we	announced	in	April	that	we	 
will	pay	a	£500	bonus	to	each	of	our	site-based	
colleagues	at	the	end	of	June.	We	have	also	
supported	local	communities	through	a	number	
of initiatives including making and delivering 
sandwiches	and	sausage	rolls	to	front	line	NHS	
staff, giving food hampers to the elderly and the 
vulnerable	in	our	communities	and	care	homes,	
as	well	as	supporting	local	charities.

second half of the year as planned and the ramp 
up	phase	has	also	been	successfully	navigated	
with	the	facility	now	processing	in	excess	 
of	1	million	birds	each	week.	Start-up	and	
commissioning	costs	were	as	anticipated.	
We	also	invested	£14	million	in	our	Hull	cooked	
meats	facility	to	accommodate	a	substantial	
new	contract	win	with	one	of	our	leading	retail	
customers	which	started	during	the	year.	 
We	also	continue	to	invest	heavily	across	 
our	broader	asset	base	including	our	upstream	
pig	and	poultry	farming	operations.	We	will	
continue to lift capacity, improve efficiencies 
and	add	capability	to	ensure	that	we	serve	 
our customers from high quality, efficient,  
safe and technically compliant facilities.

We	have	had	an	incredibly	busy	and	productive	
12	months,	during	which	we	have	successfully	
commissioned our Eye poultry facility, 
completed three acquisitions and invested  
a	record	amount	across	our	asset	base	whilst	
continuing to support our customers and 
consumers.	Adjusted	profit	before	tax	increased	
by	11.2%	to	£102.3	million	with	reported	
revenue up 16.0 per cent to £1,667.2 million and 
up	13.0	per	cent	on	a	like-for-like	basis.	None	 
of	this	would	have	been	possible	without	the	
support	and	hard	work	of	our	colleagues	and	 
our supply chain partners. The strength of these 
relationships, allied to the firm foundations on 
which	the	business	is	built,	have	enabled	us	to	
meet	head-on	the	incredible	challenge	posed	 
by	the	COVID-19	outbreak.

During	the	year	we	spent	a	record	£101	million	
across	our	asset	base.	This	brings	the	total	
investment in our infrastructure over the  
last	eight	years	to	over	£400	million.	We	
commissioned	our	new	£78	million	poultry	
processing facility in Eye, Suffolk, during the 

We	purchased	three	businesses	during	the	year.	
In	July	2019	we	acquired	Katsouris	Brothers,	 
a supplier of Continental and Mediterranean 
food	products	which	further	broadened	our	
non-meat	activities.	In	December	2019	we	
acquired	Packington	Pork	which	specialises	 
in	producing	free	range	and	outdoor	bred	pigs.	
Finally,	in	February	2020	we	acquired	the	Buckle	
family’s pig farming and rearing operations 
together	with	their	50	per	cent	share	of	the	
White	Rose	Farms	joint	venture	we	set	up	
together	in	2018.	These	latter	two	acquisitions	
have lifted our self-sufficiency in British  
pig production to over 30 per cent of our  
total requirements.

We	also	work	closely	with	our	producers	 
and	suppliers	to	ensure	that	the	raw	materials	 
and ingredients for our products are ethically 
sourced through tight and transparent  
supply chains. These close relationships have 
been	invaluable	in	recent	weeks	and	again	 
I thank our supply chain partners for their 
outstanding support.

4

Cranswick plc | Annual Report & Accounts 2020Strategic ReportAnimal	welfare	is	of	paramount	importance	to	
us	and	we	continue	to	strengthen	our	leading	
position	in	this	area.	We	retained	our	Tier	One	
status in the Business Benchmark on Farm 
Animal	Welfare	for	the	fourth	consecutive	year.	
We	are	one	of	only	six	companies	globally	to	be	
awarded	this	rating.	We	continue	to	invest	in	our	
pig	and	poultry	operations	to	ensure	that	we	
meet and try to exceed the exacting standards 
we	set	ourselves.

We	continue	to	build	upon	our	groupwide	
sustainability	programme.	Earlier	this	year	 
we	launched	our	Second	Nature	microsite	
(www.thisissecondnature.co.uk). As one of 
the	world’s	most	responsible	meat	producers	
we	want	to	inspire	positive	change,	influence	
wider	system	change	and	promote	the	vital	role	
meat	can	play	in	feeding	the	world	sustainably	
and healthily.	

The	UK	formally	left	the	European	Union	(EU)	
on	31	January	2020	and	we	continue	to	make	
preparations during the transition period.  
We	are	less	exposed	than	many	UK	business	 
to	the	economic	repercussions	of	the	UK	
leaving	the	EU,	but	we	remain	concerned	about	
labour	availability	and	we	continue	to	cultivate	
employee engagement, focus on attracting 
and retaining talent and improve the general 
working	environment.	We	have	also	actively	
supported EU national colleagues to mitigate 
any effect that Brexit might have. 

The	strong	growth	and	strategic	progress	 
we	have	made	over	the	last	12	months	has	been	
made	possible	by	the	platform	we	have	built	 
and	the	pipeline	we	have	laid	down	in	recent	
years. Our positive momentum is a reflection  
of	the	continued	investment	we	make	in	our	
infrastructure	and	the	quality	and	capability	 
of	all	our	colleagues	across	the	business.	

There	has	been	a	positive	start	to	trading	in	the	
new	financial	year,	though	we	remain	mindful	of	
the uncertainty around the longer-term effects 
of the COVID-19 crisis and Brexit negotiations. 
Nonetheless, our outlook for the current year  
is unchanged.

As	we	move	forward	into	the	new	financial	year,	
notwithstanding	the	challenges	we	are	currently	
facing into, I am confident that the strength of 
our	business,	with	its	long-standing	customer	
relationships,	breadth	and	quality	of	products,	
robust	financial	position	and	industry	leading	
infrastructure,	will	support	the	further	
successful	development	of	Cranswick	over	 
the longer term. 

I would like to 
thank all our 
colleagues for their 
incredible support 
and hard work, 
which has enabled 
us to continue to 
deliver outstanding 
service to our 
customers.

Adam Couch
Chief Executive

23	June	2020

5

Cranswick plc | Annual Report & Accounts 2020Shareholder InformationFinancial  StatementsCorporate  GovernanceStrategic  ReportStrategy in Action

Leading on 
farm-to-fork 
poultry

Strategic pillars

Operating 
Excellence

High Quality 
Products

Sustainability

6

Cranswick plc | Annual Report & Accounts 2020Strategic ReportThe beauty of the facility at  
Eye is that it is an integral part 
of Cranswick’s poultry business; 
fully integrated and the most 
efficient producer of chicken  
in the UK.

Barry Lock
Managing	Director,	Cranswick	Poultry

Our new £78 million fresh chicken facility 
at Eye, Suffolk, is the most modern 
primary processing model for poultry in 
the UK. With this facility we can deliver  
a fully integrated process. Starting with 
milling our own feed, we have complete 
control over the hatching and rearing  
of our own chickens through to final 
processing, packing and supply. A high 
level of automation throughout the 
process leads to an increase in efficiency 
and a lower cost of manufacturing. 

We	are	able	to	process	more	efficiently,	 
with	birds	arriving	at	the	factory	and	the	
associated finished product despatched in 
the	same	day.	We	are	able	to	process	up	to	
15,000	birds	an	hour	on	our	lines,	faster	than	
any	of	our	UK	competitors.	A	combination	 
of	robotics,	automated	deboning,	X-ray	
bone	detection	and	fifth	quarter	harvesting	
through our unique offal chilling system 
means	we	can	maintain	the	highest	levels	 
of	product	quality	while	ensuring	nothing	
goes	to	waste.

Eye	has	been	built	around	our	Second	 
Nature ethos and incorporates state-of-
the-art technology to ensure the highest 
welfare,	sustainability,	safety	and	efficiency	
standards. The site is located in the heart  
of	Cranswick’s	chicken	rearing	operations	 
to	minimise	travel	times.	When	the	 
birds	arrive	at	the	facility,	they	enter	a	
temperature-controlled	environment	with	
modified lighting to help keep them calm  
and	reduce	stress	levels	before	processing.

Food safety and odour control are assured 
with	the	installation	of	bio-oxygen	air	
sterilisation systems across the facility’s 
processing and storage areas. All operational 
environmental impacts are kept to a 
minimum	–	the	site	houses	water	recycling	
capabilities	as	well	as	a	Combined	Heat	 
and	Power	(CHP)	plant	for	on-site	
energy generation.

Much	of	the	throughput	of	the	new	facility	 
is	underpinned	by	a	long-term	supply	
agreement	with	Wm	Morrison	
Supermarkets plc.

Eye represents the largest project  
the	Group	has	ever	undertaken,	both	in	
terms of vertical integration and capital 
investment. It has increased our poultry 
capacity	by	140	per	cent	with	the	potential	 
to expand the site further as demand for 
affordable,	low	impact	protein	grows.

Birds processed per hour 

15,000

Increase in processing capacity

140% 

7

Cranswick plc | Annual Report & Accounts 2020Shareholder InformationFinancial  StatementsCorporate  GovernanceStrategic  ReportStrategy in Action

Expanding 
our offer 

Strategic pillars

Operating 
Excellence

High Quality 
Products

8

Cranswick plc | Annual Report & Accounts 2020Strategic ReportThe acquisition of Katsouris 
Brothers strengthens our existing 
Continental Products business  
and broadens our offering  
in a number of fast-growing,  
 plant-based, non-meat categories.

Adam Couch, 
Chief Executive Officer

The acquisition of Katsouris Brothers  
this year perfectly complements our 
Continental Foods offering while giving 
us a world of opportunity to diversify 
further into the growing Continental 
categories.

Headed	up	by	two	brothers,	Louis	and	 
Costa	Constantinou,	Katsouris’	250-strong	
workforce	operates	out	of	North	London,	
but	has	built	a	strong	heritage	working	with	
long-standing Mediterranean suppliers. The 
team	sources	high	quality	Greek	produce	for	
its	premium	Cypressa	brand	and	own-label	
ranges,	which	are	supplied	into	the	major	
supermarkets. 

Katsouris’	focus	on	tradition	and	‘from	 
the tree to the pot’ authenticity is very  
much	in	keeping	with	the	values	of	our	
Second Nature strategy. The Company 
prides itself on sourcing superior ingredients 
and products such as pulses, nuts, olives, 
feta and halloumi cheeses that are  
produced	by	traditional	Mediterranean	
farming operations.	

As	well	as	producing	bespoke	marinades	for	
its	olives,	the	Katsouris	development	chefs	
maintain	an	artisanal	edge	when	it	comes	to	
creativity. This includes replicating recipes 
from	old	Greek	cookbooks	handed	down	
through family generations, occasionally 
with	a	modern	twist.	

Katsouris’	ability	to	work	with	retail	
customers	and	adapt	established	products	
to	evolving	trends	was	recently	recognised	
by	the	business	receiving	the	award	of	 
‘Brand	partner	of	the	year	2019’	from	their	
anchor customer. This is a tremendous 
achievement	for	the	business.

Integrating	Katsouris	into	the	Group	 
will	bring	new	synergies,	particularly	for	 
our Continental and antipasti product 
development	teams.	This	allows	us	to	
capitalise on the trend for Mediterranean 
diets as consumers seek out more 
climate-friendly, healthier meal options. 

We	are	delighted	that	both	Constantinou	
brothers	have	agreed	to	stay	on	as	Directors	
of	Katsouris.	This	will	ensure	the	business	 
will	continue	to	benefit	from	their	knowledge	
and	experience	as	we	look	to	invest	in	the	
team	and	the	facilities	going	forward.

Number of product lines at Katsouris 

541

9

Cranswick plc | Annual Report & Accounts 2020Shareholder InformationFinancial  StatementsCorporate  GovernanceStrategic  ReportStrategy in Action

Unprecedented 
change

Strategic pillar

Operating 
Excellence

10

Cranswick plc | Annual Report & Accounts 2020Strategic ReportAgainst a backdrop of African 
Swine Fever we’ve more than 
doubled our Far East export 
revenue this year, and it’s our 
dedication and experience that  
has helped us do this.

Ed Wright, 
Export Director

African Swine Fever (ASF) has caused 
considerable disruption in the global  
pork market. It has been described as  
the largest animal disease outbreak  
the world has ever seen. 

The	disease	was	first	reported	in	China	 
in August 2018, and quickly spread across 
the	country,	and	to	neighbouring	regions,	
impacting	both	large	scale	and	backyard	
farming operations. By Autumn 2019 losses 
were	estimated	to	be	50	per	cent*	of	the	
Chinese pig herd as the infection continued 
to spread. This represents a significant 
decline	in	the	global	herd	since	China	had	 
a	60	per	cent*	share	of	the	worldwide	pork	
market. The resulting impact is that China 
has	become	even	more	dependent	on	
imported pork.

All	three	of	the	Group’s	primary	pork	
processing facilities are fully approved for 
exporting	to	China,	with	our	Norfolk	facility	
receiving approval to export trotters during 
the year. The Company has a dedicated 
export	team	with	many	years	of	experience,	
and	this	sets	Cranswick	apart	from	other	
companies in the industry. The Shanghai 
office	is	well	established	and	has	been	
looking	after	direct	relationships	with	
customers for six years.

Cranswick	has	been	exceptionally	well	
positioned to increase export sales in  
order to meet the unprecedented levels  
of demand. Far East export revenue has 
risen 122 per cent in the year. Production  

has	been	scaled	up	including	additional	
processing	at	weekends,	and	there	have	
been	new	recruits	into	the	export	team.

We	have	seen	demand	for	prime	cuts	and	
whole	carcasses	of	pork	increase	as	well	as	
the more traditional fifth quarter products 
that	have	previously	been	exported,	and	 
we	have	been	able	to	capitalise	on	this	to	
drive	further	growth	in	our	export	sales.

Strong export demand and pricing is 
expected	to	continue	while	the	Chinese	 
pig	herd	recovers.	In	the	UK,	we	remain	
vigilant to the risk that ASF could continue  
to	spread	globally.	Heightened	bio-security	
measures are in place at all our farms.  
For	further	information	see	‘Principal	Risks	 
and Uncertainties’ on page 48.

*	Source:	Rabobank

Far East export revenue growth

122%

Estimated loss of Chinese pig herd  
due to ASF

50%

Source:	Rabobank

11

Cranswick plc | Annual Report & Accounts 2020Shareholder InformationFinancial  StatementsCorporate  GovernanceStrategic  ReportStrategy in Action

Winning  
on welfare 
with pork

Strategic pillars

Operating 
Excellence

High Quality 
Products

Sustainability

12

Cranswick plc | Annual Report & Accounts 2020Strategic ReportOur investment has reinforced our 
vertically integrated supply structure. 
We have enhanced our farming 
techniques to increase efficiency, 
modernise our farms and reduce  
our environmental impact.

Chris Aldersley, 
Chief Operating Officer

We are now the second largest outdoor 
pig farmer in the UK following our 
acquisitions in the year. 

In	December	the	Group	acquired	Packington	
Pork,	a	premium	pig	farming	business	that	
specialises in the production of British free 
range	and	outdoor	bred	pigs.	The	business,	
formally	owned	by	fourth-generation	pig	
farmers, the Mercer family, operates from  
a	number	of	sites	across	Staffordshire,	
Nottinghamshire	and	Lincolnshire.

Having	worked	closely	with	both	Packington	
Pork and the Mercer family for over 14 years, 
we	have	seen	first-hand	their	commitment	
to	sustainable	farming,	particularly	the	
health	and	wellbeing	of	their	animals.	 
The	pigs	are	bred	and	live	outdoors	 
on	RSPCA	accredited	farms	where	they	 
can roam freely.

The farms are engaged in numerous 
sustainability	initiatives	to	improve	
biodiversity,	soil	health	and	water	
conservation. These include placing grass 
margins around fields to protect hedges, 
planting	field	corners	with	flora	and	fauna,	
and	spreading	wild	bird	seed,	and	pollen	 
and	nectar	mixes,	to	encourage	wildlife	 
to	thrive.	We	intend	to	build	on	this	work,	
which	is	very	much	in	keeping	with	our	
Second Nature philosophy.

In	February	the	Group	acquired	the	Buckle	
family’s Red Tractor assured pig farming  
and	rearing	operations	as	well	as	the	family’s	

50	per	cent	share	of	White	Rose	Farms,	the	
joint	venture	set	up	by	Cranswick	in	
partnership	with	the	Buckle	family.	We	have	
worked	closely	with	the	Buckle	family	for	
over	25	years	and	are	delighted	to	welcome	
Rick	Buckle	to	the	Cranswick	team.

These acquisitions not only strengthen  
the	Group’s	position	as	a	high	welfare	 
pork	supplier,	but	reinforces	the	vertically	
integrated	structure.	This	ensures	we	can	
continue to deliver high quality, climate-
friendly products to our customers that 
promote	the	best	values	of	British	farming,	
provenance	and	sustainability.	

The	Group’s	acquisitions	also	increase	our	
self-sufficiency	in	UK	pigs	processed	to	over 
30	per	cent.	This	is	significant	as	it	will	leave	
us less exposed to potentially disruptive 
forces such as the economic repercussions 
of	Brexit	and	African	Swine	Fever.

Invested in agricultural operations

£36.1m

Self-sufficiency in pigs

>30%

13

Cranswick plc | Annual Report & Accounts 2020Shareholder InformationFinancial  StatementsCorporate  GovernanceStrategic  ReportBusiness Model
Business Model

Our purpose is to feed the nation with authentically made, sustainably produced 
food that is created with passion. Our business model is the framework for delivering 
our purpose and strategy, enabling us to create value for our stakeholders.

Our Resources

Guiding Principles

Our guiding principles set out the values that unite and 
inspire our people to deliver our purpose.

Quality
We	are	passionate	about	making	 
great	tasting	food	and	we	want	to	be	
recognised for the high quality of our 
products. Our aim is to keep the heritage 
and	integrity	of	our	food	by	using	
authentic,	artisan	methods	wherever	
possible	to	create	premium	 
quality products.

Value
We	recognise	the	importance	 
of investing in our agricultural  
operations and in our operating facilities 
so	we	can	continue	to	offer	innovative,	
high quality, great value food to our 
customers from some of the  
most efficient food production  
facilities	in	the	UK.

Innovation
We	have	dedicated	teams	 
researching consumer trends and  
food	innovation	opportunities.	We	are	
constantly	designing	tasty	new	recipes	 
and	culinary	ideas,	allowing	us	to	 
deliver creative food concepts that  
are healthy and convenient for  
today’s	modern consumer.

People
We	know	it’s	our	passionate	and	 
dedicated	colleagues	who	drive	our	
business.	We	create	a	supportive	 
but	entrepreneurial	environment	which	
aims to give individuals the opportunity  
to	thrive	and	ensures	the	business	
continues	to	grow.

People
Colleagues

>11,800

It’s	our	people	who	make	Cranswick	
successful.	We	have	stable,	experienced	
and talented operational management 
teams	supported	by	a	highly	skilled	
workforce.

Natural Resources 
Increase in size of pig herd

+95%

Increase in size of chicken flock

+61%

During	the	year	we	have	invested	 
£36.1 million in our farming operations  
to expand the pig herd and chicken flock 
and	to	support	the	future	growth	of	
the business.

Operating Network
Production facilities

16

The	Group’s	production	facilities	are	
some	of	the	best	invested	and	most	
efficient	in	the	UK	food	sector.

14

Cranswick plc | Annual Report & Accounts 2020Strategic ReportStrategic Pillars

Long-term Growth 
Strategy

The value we create  
for stakeholders

Our Strategic Pillars underpin our strategy for 
long-term	growth.	

   Read more: Our Strategy  
see page 20

High Quality 
Produce

We	focus	on	premium	quality	products,	
innovation, technical integrity, food 
safety	and	animal	welfare.	Provenance	is	
a	key	priority	and	we	care	greatly	about	
where	ingredients	come	from.	We	
create great tasting food that sets us 
apart from our competitors from our 
vertically integrated processing facilities.

Operating 
Excellence

Record	capital	investment	shows	our	desire	to	
produce	food	from	the	most	well-invested	facilities	
which	helps	us	deliver	our	strategy	and	purpose.	This	
also drives a competitive advantage over a generally 
under	invested	infrastructure	in	the	UK	food	industry.	
The	Group	demonstrates	technical	excellence	
through	compliance	with	the	highest	food	standards	
and through excellent external audit scores.

Sustainability

Our	vision	is	to	become	the	most	
sustainable	meat	business	in	the	world. 
As	an	industry	leader,	Cranswick	embraces	
many opportunities to make a difference 
and	business	decisions	are	made	with	 
a	clear	focus	on	our	commitment	to	both	
environmental	and	social	responsibility. 
Our	Second	Nature	sustainability	initiative	
launched many projects that have delivered 
significant	progress	against	our	objectives.	

  Read more on pages 26-29

1 Consolidation
Driving the Core
We	are	committed	to	growing	revenue	from	
our	core	pork	products	by	consolidating	
existing market positions. Investment in  
our	infrastructure	supports	future	growth.

2 Diversification
Expanding our offer
As	part	of	our	long-term	growth	strategy	 
we	continue	to	expand	our	product	range	 
by	diversifying	and	innovating.	We	aim	to	
enter	new	markets	and	channels	in	our	core	 
UK	market.

3 International
Developing new 
opportunities
We	aim	to	grow	our	international	operations	
and	customer	base.	We	continue	to	develop	
our	export	business	to	maximise	the	value	 
of our products.

Our People
People in leadership or 
management training

275

Training
Development
Mentoring

Customers and 
consumers
New product launches

583

Quality
Provenance
Choice

Producers and suppliers
Supplier audits

242

Assurance 
Traceability
Compliance

Shareholders
Years of dividend growth

30

Dividend Growth
EPS Accretion 
Value Creation

Communities
% of our colleagues who live within  
a 10 mile radius of their workplace

71% Support

Engagement
Employment

NGOs
Reduction in edible food waste since 
2018

58%

Policy Shaping
Awareness
Commitment

15

Cranswick plc | Annual Report & Accounts 2020Shareholder InformationFinancial  StatementsCorporate  GovernanceStrategic  ReportOur Markets

Macro &
retail trends

Growth of chicken market (tonnes)*

+31,000 

Growth of discount retailers* 

9.9%

*	 Source:	Kantar	Worldpanel	52	weeks	ending	22	March	2020.

A Global Perspective
COVID-19
The	impact	of	COVID-19	has	been	felt	across	
the	globe.	The	first	cases	were	reported	in	the	
UK	in	January	2020	but	it	wasn’t	until	March	that	
we	saw	a	surge	in	retail	demand	as	shoppers	
needed to create an extra 500 million meals a 
week	at	home	as	the	lockdown	took	effect	and	
eating	out	of	home	was	no	longer	an	option.	

There	was	a	shift	to	scratch	cooking	and	strong	
demand	for	staple	meals;	sausage,	bacon	and	
chicken volumes especially have increased  
as	a	result	of	this	behaviour.	We	were	able	to	
meet this spike in demand and our teams did a 
fantastic	job	of	quickly	increasing	the	volumes	
we	could	supply	at	short	notice.

The food service industry remains impacted 
with	the	closure	of	many	restaurants,	hotels	
and food-to-go outlets. Sales in this category 
account	for	5	per	cent	of	Group	sales	but	
volume	growth	in	retail	has	offset	the	losses	 
we	have	seen	as	a	result	of	these	changes.	 
We	look	forward	to	growing	relationships	with	
customers	in	this	channel	as	the	market	begins	
to reopen.

African Swine Fever
African	Swine	Fever	(ASF)	is	having	a	profound	
impact	on	the	global	pork	market.	Estimates	
suggest	ASF	has	wiped	out	up	to	50	per	cent	 
of the Chinese pig herd making China heavily 
reliant on pork imports. As a result, Far East 
export revenue has risen 122 per cent and 
Cranswick	accounts	for	over	50	per	cent	of	 
all	British	pork	sold	to	the	region.	We	are	
well-placed	to	capitalise	on	this	growth	going	

forward	due	to	continued	investment	at	our	
primary processing facilities, providing the 
necessary capacity to meet increases in 
demand from the region.

year	the	Group	has	more	than	doubled	its	
poultry	capacity	for	retail	customers	with	the	
opening of our £78 million poultry processing 
facility in Suffolk.

A Balanced Diet
The	definition	of	health	has	become	more	
complex and consumers have more access  
to	information	which	is	often	conflicting	with	
regards	to	what	constitutes	a	healthy	diet.	We	
have	based	our	guidance	and	plans	around	the	
concept	of	the	Eatwell	plate	as	created	by	Public	
Health	England.	The	concept	ensures	a	balanced	
diet and promotes the consumption of meat and 
protein.	Chicken	is	naturally	low	in	fat	and	offers	 
a versatile and good value for money source of 
protein,	whilst	pork	can	be	low	in	fat	and	high	in	
vitamins	and	nutrients,	both	of	which	provides	us	
with	a	good	platform	for	growth.

Diet is primarily a matter of individual choice, and 
we	believe	people	will	continue	to	enjoy	eating	
real meat for generations to come. There is a 
need	for	better	education	and	transparency	
concerning	the	food	we	eat,	especially	around	
how	it	is	produced,	its	impact,	and	where	it	 
comes from. As part of our radical transparency 
commitment,	we	believe	we	are	leading	the	 
way	on	this	with	Second	Nature.

As the threat of ASF progressively expands into 
Europe,	Cranswick	and	the	UK	pork	industry	
remain vigilant. The upturn in pig prices, due
to strong export demand from China, may 
strengthen further should ASF start to impact 
domestic pig supply in European countries.

We	remain	optimistic	over	future	post-Brexit	
EU	export	opportunities	as	we	develop	
products	with	which	to	access	both	new	and	
existing	channels.	This	includes	exploring	new	
export markets for poultry.

Closer to Home
Discounter Growth
In	the	UK,	we	continue	to	consolidate	our	
existing	market	positions	with	retail	sales	
accounting	for	72	per	cent	of	Group	revenue.	 
Whilst	the	growth	of	the	discounters	continued	
throughout	the	year,	the	relative	growth	versus	 
the	rest	of	the	market	has	slowed	as	the	Top	4	
retailers	have	benefitted	from	the	move	back	 
to	visiting	fewer	stores	and	the	return	of	the	
“big	weekly	shop”.

Poultry Market Growth
The	poultry	segment	represents	a	huge	growth	
area	with	chicken	seen	as	a	healthy,	convenient	
and competitively priced protein. Sales in this 
category	are	growing	at	eight	times	the	volume	
of	plant	protein*,	which	still	needs	to	overcome	
barriers	of	taste	and	affordability.	Over	the	past	

Sales of chicken products are growing at 
eight times the volume of plant protein*.

16

Cranswick plc | Annual Report & Accounts 2020Strategic Report17

Cranswick plc | Annual Report & Accounts 2020Shareholder InformationFinancial  StatementsCorporate  GovernanceStrategic  ReportOur Markets continued

18

Cranswick plc | Annual Report & Accounts 2020Strategic ReportConsumer 
trends

Consumer Trends
As	consumer	tastes	and	behaviours	continue	
to	change	rapidly,	we	have	identified	four	
evolving	trends	that	we	need	to	address	in	
order	to	underpin	our	growth,	ensuring	our	
products remain relevant and differentiated. 
The trends focus on healthy eating, premium 
products, convenient solutions and an 
increased	focus	on	the	sustainability	and	
provenance	of	food	which	continues	to	be	 
a hot topic for consumers.

Healthy Eating
Many	consumers	are	increasingly	basing	their	
food choices around leading a healthier lifestyle 
and adapting their diets accordingly. Over the 
next 5-10 years, 63% of consumers say that 
eating	healthily	will	be	more	important	to	them	
(IGD	Nov	2019).	

We	continue	to	add	value	to	our	chicken	 
and expand the usage of this meat across our  
other processes, for example, the ongoing 
development	of	chicken	sausages,	meatballs	
and	burgers	to	provide	some	healthier	
alternatives	within	the	portfolio.

In	categories	where	we	are	also	adding	value,	
we	continue	to	look	at	options	to	reduce	the	
level	of	salt	and	sugar	that	we	use	to	develop	
recipes, for example, in sauces and marinades 
used	in	pork	and	chicken	dishes	as	well	as	our	
wider	slow	cook	product	offer.	We	are	also	
working	on	a	technical	solution	to	remove	
added	nitrites	from	our	bacon	and	cooked	 
meat ranges.

We	actively	work	with	the	Agricultural	and	
Horticultural	Development	Board	(AHDB)	 
who	have	set	up	a	cross	industry,	consumer	
facing	project	to	communicate	the	benefits	 
of	eating	meat	as	part	of	a	healthy,	balanced	
and	sustainable	diet.	They	point	to	the	nutrient	
deficiencies	that	can	be	highlighted	if	meat	 
is removed from the diet.

There	is	incredible	focus	of	the	role	of	food	 
in the mainstream media, and across all social 
media channels and it is imperative that the 
industry continues to promote the health 
benefits	of	naturally	sourced	meat.	The	AHDB	
campaign also highlights the highly processed 

nature of some of the emerging meat 
substitutes,	which	are	often	higher	in	fat,	 
salt and preservatives than the equivalent 
natural meat product. 

Premium Products
As the premium categories continue to drive 
strong	market	growth	across	the	retailers,	
including	the	discounter	channel,	we	need	 
to	ensure	our	products	strike	the	right	balance	
between	quality,	taste,	and	nutrition	whilst	
remaining	affordable.	The	role	of	promotions	
continues	to	be	an	important	driver;	actively	
encouraging consumers to trade up to the 
premium tier and experience the difference  
in product quality. Our investment in 
infrastructure	means	we	continue	to	generate	
operational	efficiencies	with	market	leading	
quality	whilst	spearheading	new	product	
development	to	keep	pace	with	such	demands.

Our premium products continue to perform 
strongly	and	we	have	won	new	business	with	
premium	retailers	during	the	year.	We	have	 
also	launched	several	new	premium	products,	
including	maple	cured	bacon,	pork	fillets	
wrapped	in	prosciutto	and	charcuterie	and	
antipasti	selections.	Our	premium	Cumberland	
sausages	won	the	‘Best	Supermarket	Sausage:	
Traditional	Category’	at	the	UK	sausage	awards.

Convenience
The role of convenience food continues to 
evolve.	It	is	no	longer	just	about	being	quick;	 
the products must deliver food inspiration,  
be	healthy	and	be	easy	to	prepare	if	they	are	
going to fulfil the needs of time pressured 
consumers. 

As consumers are often looking for quick, 
midweek	meal	inspiration,	our	range	of	added	
value	pork	products	continue	to	grow.	The	
addition	of	marinades	or	stir	fry	vegetables	 
to our range meets this demand.

Growth	continues	in	‘slow	cook’	and	‘sous	vide’	
products as they offer consumers restaurant 
style	food	with	minimal	preparation	at	home.	
The	products	are	well	suited	to	pork	and	
chicken	dishes	and	continue	to	be	one	of	the	
fastest	growing	categories	in	which	we	operate.	

43%

of	shoppers	claim	to	always	or	mostly	
eat healthy food

*Source:	IGD,	February	2020

In	addition,	we	have	continued	to	develop	our	
business	with	the	emerging	meal	kit	providers,	
creating	a	new	sales	channel	for	the	group	in	 
an area of increasing interest to consumers.  
As	well	as	our	core	pork	offer,	we	supply	a	 
range of sausages and charcuterie products  
as integral ingredients in the finished meal offer.

Eating out of home, or purchasing food on the 
go,	offered	the	ultimate	in	convenience	before	
the	outbreak	of	the	COVID-19	pandemic.	We	
had	gained	business	in	this	channel	within	our	
new	and	existing	customer	base	and	expect	to	
work	with	these	customers	as	the	out	of	home	
market restarts.

Sustainability
Consumers are more interested than ever  
to	understand	where	their	food	comes	from,	
and	what	the	impact	of	their	food	choices	 
has	on	the	planet.	For	the	Group,	addressing	
the	sustainability	challenges	is	now	‘Second	
Nature’; an integral part of the consumer offer 
we	develop	from	farm-to-fork.

There is continued pressure on the role of  
meat	as	a	key	contributor	to	climate	change,	
and	we	are	working	across	the	industry	 
to	address	the	balance	of	this	through	
demonstrating the role of chicken and pork  
as	part	of	a	healthy,	sustainable	and	climate	
friendly diet. 

Our	approach	to	sustainability	remains	one	 
of	our	key	differentiators,	both	in	the	UK	and	
export	markets	which	we	serve.	Our	new	
poultry processing plant at Eye in Suffolk,  
is a prime example of this. The facility can 
process	up	to	1.2	million	chickens	a	week,	
sourced	from	our	own	local	farms	and	allows	 
us	to	tap	into	British	values	of	buying	local	whilst	
serving	demand	for	low	impact,	cost	effective	
protein.	More	details	about	our	new	facility	can	
be	found	on	page	7.	

19

Cranswick plc | Annual Report & Accounts 2020Shareholder InformationFinancial  StatementsCorporate  GovernanceStrategic  Report 
Our Strategy

Our Purpose
Our	purpose	is	to	feed	the	nation	with	authentically	made,	
sustainably	produced	food	that	is	created	with	passion.

Long-term growth strategy

1
Consolidation
Driving  
the core

2
Diversification
Expanding  
our offer

3
International
Developing new 
opportunities

  Read more: see page 21

  Read more: see page 22

  Read more: see page 23

Our Strategic Pillars
Our	long-term	growth	strategy	is	underpinned	by	three	strategic	pillars

High Quality 
Produce

  Read more: 

Operating 
Excellence

  Read more: 

Sustainability

  Read more: 

Our business model see page 15

Our business model see page 15

Our business model see page 15

Our Guiding Principles
Our guiding principles set out the values that unite and inspire  
our people to deliver our purpose.

Quality

Value

Innovation

People

  Read more: Our business model see page 14

We	measure	the	success	of	our	strategy	against	our	 
key	performance	indicators	which	can	be	found	on	pages	24	and	25.
The	key	risks	to	our	strategy	can	be	found	on	pages	52	to	54.

20

Cranswick plc | Annual Report & Accounts 2020Strategic Report1 
Consolidation
Driving the core

Like-for-like growth in Fresh Pork sales 

22.3%

Our strategy
The Company’s core pork portfolio consists  
of fresh and value added pork products, a 
gourmet	category	including	bacon,	sausages,	
burgers	and	pastry,	and	a	convenience	range	
comprising cooked meats and continental 
products.

Across	our	portfolio	we	focus	on	the	premium	
end	of	the	markets	in	which	we	operate,	where	
the	Group	is	renowned	for	quality.

Our	aim	is	to	grow	revenue	from	these	core	
products	by	working	closely	with	customers	 
to	understand	their	requirements,	build	
long-term relationships and deliver added value 
through	relevant	innovation.	Our	growth	
strategy	is	underpinned	by	continual	
investment in our infrastructure, helping us to 
deliver	premium	products	at	reasonable	prices.	

Performance in the year
Fresh Pork retail sales have increased year- 
on-year	driven	by	a	stronger	mix	of	products	
sold.	Higher	EU	pig	prices	resulted	in	growing	
demand	for	British	products	and	we	saw	sales	
increase as our discount retail customers 
continued to expand their premium offerings. 
We	have	expanded	our	“Ready	to	Cook”	range	
with	new	convenient	meal	solutions	and	

undertaken	development	work	on	products	 
that are quick and easy to prepare, such as 
marinated stir fry kits. 

business	also	won	a	new	contract	in	the	food	
service sector – pork and pancetta sausage 
rolls	quickly	became	their	best-selling	product.

Cooked	Meats	sales	performed	well	ahead	 
of	the	market.	We	won	new	business	with	a	
premium retail customer in the first half of  
the	year	and	gained	trade	following	a	key	retail	
customer	streamlining	their	supply	base.	We	
invested £31 million across our three Cooked 
Meats facilities including the commissioning  
of an extension to the Sutton Fields site in  
Hull	to	accommodate	the	additional	business.	 
The	team	also	secured	listings	for	a	new	range	
of	‘Slow	Cook’	products	with	one	of	the	Group’s	
key customers.

Over the Christmas period some sites 
experienced	record	sales,	with	Continental	
meat platters and Pastry products in high 
demand.	We	launched	a	new	range	of	seasonal	
products,	such	as	‘chicks	in	blankets’	and	a	 
Brie	En	Croute	developed	at	the	Gourmet	
Pastry site. 

The premium category continued to drive 
strong	growth	at	our	pastry	site.	Building	on	 
the	success	of	last	year	there	have	been	many	
successful	product	launches	with	a	premium	
retail customer during the year. Our Pastry 

There	were	other	food	service	wins	within	
Bacon	as	new	business	started	during	the	 
first	half	of	the	year,	and	we	will	be	well-placed	
to support the re-opening of the out of  
home market.

For further information on our category 
performance and projects delivered 
throughout the year see the Operating and 
Financial	Review	on	pages	44	to	47.

Future opportunities
We	plan	to	invest	further	in	our	infrastructure	 
to increase operational efficiencies.

Ensuring	we	strike	the	right	balance	between	
quality,	premium	products	and	affordability	
remains	a	priority	as	Cranswick	continues	 
to	drive	efficiencies	while	expanding	our	
capabilities.	Our	continued	focus	on	innovation	
means	we	can	keep	pace	with,	and	respond	to,	
changing consumer trends.

21

Cranswick plc | Annual Report & Accounts 2020Shareholder InformationFinancial  StatementsCorporate  GovernanceStrategic  ReportOur Strategy continued

2 
Diversification
Expanding our offer

Revenue from new product launches 

8.7%

‘Ready	to	Cook’	and	‘Cook	in	the	bag’	product	
ranges are also undergoing development.  
As the fresh poultry market continues to  
show	growth	we	plan	to	explore	new	formats	
such	as	chicken	mince	and	chicken	meatballs	 
in order to capitalise on this healthy and 
sustainable	protein.

New categories
Our strategy
As	part	of	the	Group’s	long-term	growth	
strategy	we	continue	to	expand	product	ranges	
by	diversifying	and	innovating	away	from	our	
core	business.	

Strategic acquisition
The	Group’s	acquisition	of	Katsouris	Brothers	
during	the	year	gives	us	a	world	of	opportunity	
to	diversify	into	the	growing	flexitarian	and	
fast-growing	Mediterranean	categories.	The	
Company prides itself on sourcing high quality 
ingredients	while	the	development	chefs	
maintain an artisanal edge using traditional 
recipes	with	a	modern	twist.

This perfectly complements our principles of 
high quality, keeping the heritage and integrity 
of	food,	whilst	innovating	and	delivering	
creative food concepts. Further information  
on	the	acquisition	can	be	found	on	page	9.

During	the	year	we	have	expanded	our	products	
in	the	non-meat	category.	We	launched	a	 
range of vegan products from our Pastry site 
including vegan sausage rolls and a vegan root 
vegetable	tarte	tatin.

Cranswick’s	product	development	teams	
continue to devise innovative and creative 
concepts.	This	year	583	new	products	were	
launched,	with	8.7	per	cent	of	Group	revenue	
derived	from	new	product	development.	At	the	
UK	Sausage	Awards	we	won	the	award	for	‘Best	
Supermarket Sausage: Innovative Category’  
for our honey and mustard flavoured sausage, 
which	demonstrates	the	recognition	we	receive	
for our innovative product launches.

Future opportunities
Convenience and healthy-eating consumer 
trends	will	continue	to	dominate	meal	choices.	
In	both	pork	and	poultry	we	plan	to	expand	 
our	portfolio	with	value	added	products	while	
investing	in	new	technologies	to	deliver	a	more	
authentic taste and flavour experience using 
natural products.

Our	product	development	teams	will	continue	 
to	work	on	plant-based	alternatives	following	 
the success of product launches in the year.  
We	believe	many	plant-based	products	still	have	
some	way	to	go	to	match	their	meat	equivalents	
on	taste	and	affordability.

Chicken
Our strategy
During	the	past	five	years	we	have	expanded	our	
product	range	and	customer	base	by	entering	
the premium, fresh and cooked poultry market. 
This	fast-growing	market	represents	a	huge	
growth	opportunity	as	we	look	to	develop	new	
products and channels in this area. Our key 
business	differentiator	for	customers	is	our	
vertically	integrated	poultry	supply	chain	which	
we	continue	to	heavily	invest	in.

Major Investment
This	year,	our	new	£78	million	chicken	processing	
facility in Eye, Suffolk, came on stream and is the 
largest	project	the	Group	has	ever	undertaken.	
The facility is the most modern end-to-end 
processing	model	for	poultry	in	the	UK.	For	more	
information	on	the	new	facility	see	page	7.	

Production	from	the	new	facility	commenced	 
in	November	2019,	with	volumes	increasing	 
in	each	of	the	following	months.	This	enabled	 
us	to	produce	chicken	fillets	in	a	wider	range	 
of	pack	sizes	and	weights.	Our	retail	pack	range	
has	been	expanded	and	now	includes	mini	
fillets,	bone-in	and	boneless	thighs,	drumsticks	
and	wings.

In cooked poultry the Company reinforced it’s 
retail	proposition,	gaining	new	business	with	 
a	third	retail	customer	and	launching	a	new	
product	range	with	an	existing	retail	customer.	
Sales	also	benefitted	from	the	annualisation	 
of product launches in the previous year. Retail 
sales represent an increasing proportion of 
total cooked poultry sales, and promotional 
activity remained high across key retail 
customers. Cooked turkey volumes exceeded 
expectations	over	the	Christmas	period	with	
festive food-to-go sales performing strongly.

Future opportunities
In	the	short-term,	barbecue	products	will	 
be	launched	from	the	Eye	Fresh	Poultry	facility	
including seasonally marinated drumsticks, 
thighs,	wings,	steaks	and	mini	fillets.	We	 
also	plan	to	introduce	new	flavours	to	expand	
the range.

22

Cranswick plc | Annual Report & Accounts 2020Strategic Report3
International
Developing new opportunities

Far East export revenue growth 

122%

Our strategy
Our	ambition	is	to	become	a	zero-waste	food	
producer. Under our Second Nature initiative 
we	want	to	maximise	the	value	of	our	meat	cuts	
and make sure all parts of the pig and chicken 
are	sold	so	nothing	goes	to	waste.	International	
markets represent the opportunity to sell  
fifth	quarter	products	that	would	generally	 
not	be	consumed	locally	and	may	otherwise	 
be	wasted.

Export	demand	has	been	increasing	for	 
our	higher	welfare,	premium	cuts	as	well	as	 
the more traditional fifth quarter products.  
Our	long-term	growth	strategy	incorporates	
this	trend	as	we	aim	to	develop	relationships	
and expand our reach in international markets.

Performance in the year
African	Swine	Fever	(ASF)	is	having	an	
unprecedented	impact	on	the	global	pork	
market, see page 11 for more details. As  
a result, demand and prices for prime cuts,  
whole	carcasses	and	fifth	quarter	products	
grew	considerably	and	our	Far	East	export	
revenue	rose	by	122	per	cent	year-on-year.

Cranswick	was	well-placed	to	capitalise	on	 
this as all three of our primary pork processing 
facilities are fully approved to export to China, 
with	our	Norfolk	facility	receiving	approval	 
to export trotters during the year. As a result  
of	ASF,	we	increased	pork	production	with	
additional	processing	at	weekends.	We	have	 
also	recruited	new	members	to	our	export	team.

Future opportunities
Strong export demand and pricing is expected 
to	continue	while	the	Chinese	pig	herd	recovers	
from	ASF.	The	Group	remains	vigilant	to	the	risk	
that ASF poses in terms of its potential spread 
and	this	has	been	upgraded	in	the	risk	register	
during	the	year,	see	‘Principal	Risks	and	
Uncertainties’ on pages 52 to 54.

In	the	coming	year	we	aim	to	pursue	
relationships	with	customers	in	emerging	
markets.	Towards	the	end	of	this	financial	year	
we	visited	Mexico	City	to	develop	potential	
opportunities.	The	Group	continues	to	explore	
other	avenues	to	expand	our	offering	where	
demand	exists	including	new	markets	 
for poultry products.

Higher	tariffs	were	placed	on	pork	meat	
exported	to	the	US	during	the	year,	but	we	 
were	able	to	sell	higher	volumes	of	loins	and	 
ribs	to	Canada	to	compensate	for	this.	This	 
was	achieved	as	a	direct	result	of	our	work	
undertaken in previous years to strengthen  
our	customer	relationships	in	Canada,	and	we	
continue	to	explore	opportunities	to	establish	 
a	stronger	base	in	North	America.	

Growing	demand	for	outdoor	bred	pork	in	Japan	
has	enabled	us	to	build	on	our	relationships	with	
customers	in	the	region.	We	continue	to	host	
customers	from	across	the	world	,	including	
Japan,	to	show	the	level	of	investment	we	are	
making in our operations and processes.

23

Cranswick plc | Annual Report & Accounts 2020Shareholder InformationFinancial  StatementsCorporate  GovernanceStrategic  ReportKey Performance Indicators

Measuring our performance

Long-term growth strategy

1  Driving the core

2  Expanding our offer

3  Seeking new opportunities

Like-for-like revenue growth

Revenue from new products

Non-EU Export revenue growth

(%)

13.0%

2020

2019

-0.2
-0.2

2018

(%)

8.7%

(%)

110.0%

13.0

12.7

2020

2019

2018

8.7

2020

110.0

7.0

7.2

2019

12.8

2018

2.4

Like-for-like	revenue	increased	13.0	per	cent	compared	
to	prior	year	reflecting	significantly	higher	wholesale	 
and export demand for Fresh Pork driving a rise in export 
volumes	and	prices.	Substantial	business	wins	with	key	
retail customers, particularly across Cooked Meats and 
Poultry, have driven further increases in revenue.

The	Group’s	ongoing	commitment	to	innovation	
continues	as	we	expand	product	ranges	and	develop	
new	products	to	strengthen	relationships	with	
customers.	Sales	from	new	products	during	the	 
first	six	months	following	their	launch	accounted	for	
£145.7 million of revenue in the current year.

Non-EU export sales include sales made to non-EU 
markets	through	UK-based	meat	trading	agents.	 
These	sales	have	shown	unprecedented	growth	in	 
the	year	reflecting	the	impact	of	African	Swine	Fever	 
on	the	global	pork	market.

High Quality Products

Number of BRC Grade As

Number of supplier audits

Complaints per million units sold

15

2020

2019

2018

242

15

15

2020

242

2020

15

14

13

2019

2018

330

2019

227

2018

20

18

The	number	of	Grade	A	ratings	awarded	by	the	British	
Retail	Consortium	(BRC)	against	Global	Standards	for	
Food Safety increased reflecting the acquisition of 
Katsouris	Brothers.	The	new	poultry	site	at	Eye	also	
received	an	‘AA’	rating.

The	raw	materials	used	in	the	Group’s	production	
process	are	assured	by	the	Group	Technical	Services	
team	who	undertake	audits	of	suppliers.	The	decrease	
reflects	fewer	incidents	requiring	follow	up	visits.	
COVID-19	impacted	the	number	of	visits	we	could	make	
which	were	substituted	with	the	use	of	technology.

Cranswick’s	long-term	commitment	to	producing	food	
to	the	highest	quality	results	in	a	very	low	number	of	
complaints per million units sold. The decrease in the 
year	reflects	the	Group’s	values	and	a	passion	for	quality.

24

Cranswick plc | Annual Report & Accounts 2020Strategic ReportWe	recognise	that	consistency	of	information	 
is important to our stakeholders, particularly 
our	investors.	The	Group’s	key	performance	
indicators have remained consistent year-on-
year	to	allow	comparability,	with	the	exception	
of	the	sustainability	category	which	has	been	
updated this year.

We	have	updated	our	sustainability	KPIs	to	
include	food	waste.	We	want	to	eliminate	

avoidable	food	waste	through	site-led	
intervention programmes and our 
redistribution	work	with	food	charities.

Eliminating	food	waste	is	a	key	KPI	for	the	 
Group	as	we	continue	to	work	with	Champions	
12.3 and Courtauld 2025.

Our	Health	and	Safety	team	has	been	focused	
on the Reporting of Injuries, Diseases and 
Dangerous Occurences Regulations (RIDDOR) 

frequency	rate	per	100,000	hours	worked	
rather than per 100 employees. This has 
allowed	for	better	comparison	between	 
sites,	particularly	at	busy	times	of	the	year.	

Our	internal	reviews	and	reporting	have	
changed	and	now	emphasise	this	KPI.	 
We	have	therefore	reflected	this	update	below.

Operating Excellence

Adjusted operating margin 

(%)

6.3%

Free cash flow

(£’m)

£115.8m

Return on capital employed* 

(%)

16.2%

2020

2019

2018

6.3

2020

6.4

2019

6.3

2018

115.8

2020

16.2

87.3

2019

111.7

2018

18.4

20.3

Adjusted	operating	margin	reduced	12	basis	points	
compared to the prior year to 6.3 per cent despite 
absorbing	start-up	costs	during	the	commissioning	
phase	of	the	new	Eye	poultry	facility,	and	additional	
provisioning in response to COVID-19.

Sustainability

The	increase	in	free	cash	flow	reflects	higher	
year-on-year	EBITDA	and	a	lower	working	capital	
outflow	with	the	Group	managing	cash	flows	tightly.	 
This	was	partially	offset	by	higher	interest	paid	due	to	
increased	borrowings	to	fund	acquisitions	and	capital	
projects	and	higher	tax	paid,	with	six	corporation	tax	
payments made in the year (2019: four) as a result of  
the	change	to	the	timing	of	collection	by	HMRC

The	Group’s	ongoing	commitment	to	investing	in	its	
asset	base	ensures	that	facilities	are	industry	leading	 
and continue to drive efficiencies. Return on capital 
employed reduced reflecting the record levels of 
investment in the year, acquisitions and the impact  
of first-time recognition of IFRS 16 leases. Prior year 
comparatives	have	not	been	restated	for	IFRS	16.	 
The	impact	on	the	current	year	reduces	ROCE	by	0.7%.

*	 	Adjusted	operating	profit	divided	by	the	sum	of	average	

opening	and	closing	net	assets,	net	debt/(funds),	pension	
liability	and	deferred	tax.

Relative carbon footprint 
tonnes of CO2e per tonne sales

0.11

Edible food waste 

(% of tonnes sold)

0.5%

RIDDOR frequency rate 

per	100,000	hours	worked

0.37

2020

2019

2018

0.11

0.12

2020

2019

0.5

0.7

2020

2019

0.37

0.36

0.17

2018

1.2

2018

0.55

The	Group’s	relative	carbon	footprint	continues	to	
decrease reflecting our Second Nature pledges as  
we	aim	to	minimise	our	impact	on	the	environment.

Cranswick	has	committed	to	eliminating	edible	food	
waste	by	2030.	The	Group	has	invested	in	innovative	
processing techniques and staff training and has already 
seen results.

The	accident	rate	reportable	to	the	Health	&	Safety	
Executive increased slightly reflecting the expansion 
work	across	some	sites	as	uninterrupted	supply	
continued	despite	construction	work.	The	Group	
continues	to	follow	the	enhanced	five	year	Health	 
& Safety strategy and the Total Accident Frequency  
Rate continues to reduce.

25

Cranswick plc | Annual Report & Accounts 2020Shareholder InformationFinancial  StatementsCorporate  GovernanceStrategic  ReportStrategic Report

Our Sustainability Strategy

Producing meat 
responsibly

Our sustainability strategy drives every decision we 
take as a company, helping us deliver on our vision to 
become the world’s most sustainable meat business 
and bringing this work to life as we seek to reach  
and engage new audiences.

26

Cranswick plc | Annual Report & Accounts 2020Our Second Nature 2030 strategy

Our	Group-wide	sustainability	strategy	Second	
Nature	launched	in	February	2018.	Since	then	
we	have	worked	hard	to	embed	its	ethos	into	
the	heart	of	decision-making,	guided	by	the	
COO-led Second Nature steering committee 
and over 1,500 Second Nature Changemaker 
volunteers	from	across	the	business.	

Our Second Nature strategy addresses  
five	interconnected	pillars,	which	reflect	 
how	Cranswick	operates:	Thinking,	Farming,	
Sourcing,	Producing	and	Living.	Through	these	
pillars	we	can	address	the	key	issues	across	the	
whole	lifecycle	of	all	products,	from	farm-to-
fork,	while	aligning	our	commitments	to	global	
frameworks	such	as	the	UN	Sustainable	
Development	Goals	(SDGs),	the	Science- 
Based	Targets	initiative	(SBTi),	the	World	
Resources Institute Champions 12.3 platform, 
the	UK	Plastics	Pact	and	Courtauld	2025.	

  Read more: Action on the SDGs  

see page 29

At	a	practical	level,	we	have	drawn	up	a	Second	
Nature	blueprint	for	action	that	focuses	on	four	
core	areas:	Climate,	Farming,	Animal	Welfare	
and	Community.	We	are	using	this	blueprint	 
to	develop	and	roll	out	projects	that	will	help	 
the	Group	reach	our	Second	Nature	goals	on	
carbon,	renewable	energy,	plastic,	food	waste,	
water,	and	animal	welfare.	We	have	chosen	to	
target these areas as they are the ones most 
material	to	us	as	a	business.	

  Read more: Progress to date see page 28

FAR

M
I

N

K I N G

THIN

L

I

V

I

N

G

PRODUC I N G

Climate Mitigation

This	year	a	new	goal	was	launched	under	Second	Nature	to	reach	
net	zero	greenhouse	gas	(GHG)	emissions	across	our	operations	
by	2040.	To	help	achieve	this,	we	have	committed	to	setting	 
a	Science-Based	Target	(SBT)	in	line	with	efforts	to	limit	global	
warming	to	1.5°C	under	the	Paris	Agreement.

Risks from climate change are incorporated 
into	the	Group’s	corporate	risk	management	
strategy.	This	will	allow	the	Group	to	consider	
and act upon any current and future climate 
risks,	both	within	our	own	operations	and	
supply	chains.	Our	risk	management	work	also	
includes	benchmarking	our	activities	against	
our peers using indexes like FAIRR (Farm Animal 
Investment Risk and Return) that highlight 
material risks and opportunities in animal 
protein production.

Collectively,	these	commitments	will	enable	
Cranswick	to	further	activate	and	accelerate	
our climate change efforts. A large part of this 
work	will	focus	on	scaling	up	our	agriculture	
initiatives	and	investing	in	nature	based	
solutions	to	absorb	more	carbon	while	adopting	
circular solutions that prioritise clean energy, 
water	conservation	and	waste	prevention.

  Read more: Climate Smart Farming  

see page 29

G

G
N
I
C
R
U
SO

27

Cranswick plc | Annual Report & Accounts 2020Shareholder InformationFinancial  StatementsCorporate  GovernanceStrategic  ReportOur Sustainability Strategy continued

Progress to date

Eliminating Plastics

Food Waste Prevention

Sourcing Clean Energy

We	have	reduced	plastic	packaging	use	by	
1,038	tonnes	since	2017.	We	are	making	
our	food	packaging	more	recyclable,	
replacing	PVC	films	with	PET	and	
removing	black	plastic	trays.	Through	the	
UK	Plastics	Pact	we	are	scaling	up	work	
with	retail	customers	and	our	suppliers	to	
trial	sustainable	and	innovative	packaging	
solutions. 

  Read more: ‘Phasing out plastic’  

on page 43

Tonnes reduced since 2017

1,038

We	have	measured	our	food	losses	 
and	waste	across	all	sites	using	the	
international	Food	Loss	and	Waste	
Protocol	and	our	edible	food	waste	
accounts for just 0.5 per cent of all  
tonnes	sold.	Through	our	work	with	
Champions 12.3 and Courtauld 2025,  
we	continue	to	eliminate	avoidable	food	
waste	through	site-led	intervention	
programmes	and	our	redistribution	 
work	with	food	charities.

  Read more: ‘Getting granular  

on food waste’ on page 43

  Read more: ‘Fighting hunger and 
waste with 100,000 meals’ on page 40

All	of	our	sites	are	now	powered	by	100	
per	cent	renewable	grid	electricity,	and	 
we	are	upscaling	our	Combined	Heat	&	
Power	(CHP)	infrastructure	to	increase	
on-site	low-carbon	energy	generation.	
Our	plan	is	for	more	sites	to	have	CHP	 
and	we	are	also	exploring	the	potential	 
for	solar	and	wind	power	on	some	of	our	
farms and factories.

Sites powered by renewable  
grid electricity 

100%

Water Stewardship

Animal Welfare

We	have	reduced	our	water	intensity	by	
more	than	our	target	for	2020.	We	are	 
in	the	process	of	setting	new	targets	to	
ensure	our	progress	continues	with	a	
number	of	measures	in	place	to	reduce	
our	water	usage.	

  Read more: ‘‘Environmental 
performance’ on pages 42 and 43

Reduction in water intensity since 2008

44%

For	the	fourth	consecutive	year	the	Group	has	been	awarded	Tier	One	in	the	global	Business	
Benchmark	on	Farm	Animal	Welfare	standards	(BBFAW).	This	year	we	further	strengthened	
the	Group’s	position	as	a	high	welfare	pork	supplier	with	the	acquisition	of	Packington	Pork,	
for further information see page 13. 

Cranswick	continues	to	drive	commercial	farming	welfare	standards	for	the	sector	through	
wider	collaboration	with	retailers,	universities	and	industry	bodies.	We	are	undertaking	 
trials	to	improve	the	wellbeing	of	newly	hatched	chicks	and	breeding	sows,	and	to	promote	
responsible	use	of	antibiotics.	The	Company	is	involved	in	smart	tech	work	to	improve	 
food	safety,	traceability	and	meat	provenance,	and	reduce	food	fraud.

In	2019,	Wayland	Farms	won	the	National	Pig	Awards	Outdoor	Pig	Producer	of	the	Year	in	
recognition	of	not	only	high	standards	of	animal	welfare	but	for	integrity,	professionalism	 
and	a	clear	commitment	to	sustainability.

Telling our Story 

Benchmarking and Disclosure

This	year	we	launched	an	online	platform	to	showcase	our	Second	Nature	
journey	through	transparent	reporting.	The	website	builds	on	our	2018	
report	‘Radical	Transparency:	The	rise	of	disruptive	consumerism’	and	will	
be	used	to	engage	with	the	food	industry	and	other	stakeholders	in	an	
honest	dialogue	about	the	future	of	meat	and	its	role	in	the	wider	context	
of	climate	change,	consumer	trust	and	ethical	eating.	This	can	be	found	
at www.thisissecondnature.co.uk.

We	continue	to	benchmark	our	operational	site	performance	against	 
our	Second	Nature	operational	targets	aligned	to	21	leading	global	
sustainability	standards	and	metrics	–	these	include	multiple	ISOs,	
B-Impact,	Courtauld	2025,	BSI	8001	Circular	Economy,	LEAF	Marque	 
and	Investors	in	People.	This	year	we	were	awarded	a	high	C	grade	from	
the	CDP	(formerly	the	Carbon	Disclosure	Project).

Feedback	from	customers	has	been	highly	positive	and	we	believe	the	
platform	will	act	as	a	key	differentiator	for	us	as	the	meat	transparency	
agenda	grows.	This	year	we	also	won	recognition	for	our	Second	Nature	
work	with	a	number	of	accolades	including	Manufacturer	of	the	Year	at	
the	Business	Green	Leader	Awards.

We	are	also	developing	a	Second	Nature	Supplier	Sustainability	Pledge,	
which	will	be	used	to	benchmark	our	suppliers	against	key	goals	 
and	timeframes.	Going	forward	we	will	be	moving	towards	reporting	 
our environmental performance against the Meat, Poultry & Dairy 
Sustainability	Accounting	Standard	which	is	a	widely	recognised	
international	standard	published	by	the	Sustainability	Accounting	
Standards Board.

28

Cranswick plc | Annual Report & Accounts 2020Strategic ReportCase Study

Action on the SDGs

Our	sustainability	challenges	are	mapped	
against	one	or	more	of	the	UN	Sustainable	
Development	Goals	(SDGs)	and	we	have	
identified	12	SDGs	we	can	impact	through	
our	Second	Nature	work.	These	include	
fighting	global	hunger	by	redistributing	
surplus	food	and	our	involvement	with	the	
Champions	12.3	platform	(SDG	2),	producing	
meat	in	a	responsible	way	and	educating	
consumers	on	food	waste	(SDG	12),	working	
towards	net	zero	for	our	operations	(SDGs	7	
and 13) and engaging in climate friendly 
farming	(SDGs	9,	14	and	15).

Climate Smart Farming
We	believe	farming	is	part	of	the	solution	when	it	comes	to	
tackling	climate	change.	The	goal	is	for	all	Cranswick	owned	
farms	to	be	carbon-neutral	by	2030.	We	aim	to	achieve	this	
by	adopting	regenerative	agricultural	methods	that	improve	
soil	health	and	organic	matter	levels,	conserve	water,	
sequester	carbon,	encourage	biodiversity	and	recycle	 
farm	waste.	

Over	the	past	two	years	we	have	increased	
soil organic matter to support higher levels 
of CO2	cycling	as	well	as	future	crop	yields	
and	irrigation	efficiency.	We	are	investigating	
how	we	can	reprocess	manure	from	our	
finishing sheds, removing and cleaning the 
water	to	leave	a	more	valuable	organic	
fertiliser, ultimately helping our partner 
farms to reduce their reliance on 
artificial products.

We	are	increasing	the	meat	that	is	sourced	
through	our	own	farms.	This	means	we	can	
ensure	our	livestock	get	the	best	care	while	
lowering	our	overall	animal	protein	carbon	
footprint.	We	are	scaling	up	work	to	measure	

the	carbon	footprint	of	our	farms	and	livestock	
as	well	as	shifting	towards	certified	sources	of	
soya	for	our	animal	feed.	We	are	also	exploring	
alternative	protein	sources	such	as	UK	grown	
peas,	beans	and	soya	to	further	improve	our	
land	use	and	carbon	impacts.	

We	have	planted	wildflower	grass	margins	
around our outdoor pig units to encourage 
biodiversity.	These	margins	also	act	as	a	
buffer	strip	to	slow	water	run-off,	prevent	
soil erosion and leaching of field nutrients.

29

Cranswick plc | Annual Report & Accounts 2020Shareholder InformationFinancial  StatementsCorporate  GovernanceStrategic  ReportOur Stakeholders
Section 172 (1) Statement

Section 172(1) Statement

As a Board we continue to uphold the 
highest standards of conduct and make 
decisions for the long-term success  
of the business.

We	understand	that	our	long-term	
growth	and	success	are	dependent	 
on	engagement	with	stakeholders.	 
We	value	regular	interaction	to	ensure	 
we	can	consider	their	views	and	interests	
when	making	decisions.	We	continually	
explore	how	to	make	our	decision-making	
process more inclusive in order to involve 
our key stakeholders. 

Our decision making process through  
the recent pandemic is one of many 
examples	where	we	consider	all	
stakeholders. The impact of COVID-19 
has	been	widespread	and	we	consider	all	
our	stakeholders	and	have	consulted	with	
them	as	we	continue	to	feed	the	nation.

Sustainability	is	a	key	priority	for	us;	our	
Second Nature strategy is at the forefront  
of	every	decision	we	make	as	we	care	
about	the	impact	of	our	business	on	 
the community and environment.

Engagement	with	our	main	stakeholder	
groups is summarised on this page.  
We	explore	further	how	we	engage	with	
our main stakeholders on pages 32 to 43.

Board Activities
The key activities of our Board are  
set	out	in	the	Corporate	Governance	
Report	which	includes	a	summary	of	the	
key decisions made and the stakeholders 
considered. 

Read more on pages 64 and 65.

Sustainability
The	key	activities	we	have	undertaken	 
to reduce our impact on the environment 
can	be	found	on	pages	42	and	43.

Stakeholder

Why we engage

How we engage

What matters most to our stakeholders

How we are responding

COVID-19 specific considerations

Our People

   Read more:  
see page 32

Our dedicated colleagues drive 
our	business	so	it’s	important	 
to	understand	what	matters	 
to them.

We	want	our	colleagues	to	feel	
valued	so	we	can	achieve	our	
purpose together.

•  Staff survey
• 

“Flavour”	intranet	site	 
and	newsletter
•  Appraisal process
•  Works	councils
•  Dedicated Non-Executive 

Director

Customers  
& Consumers

We	need	to	understand	 
consumer demands in order  
to create innovative products  
and	respond	to	new	trends.	

   Read more:  
see page 36

We	can	assess	consumer	
satisfaction through regular 
engagement and ensure  
our products are of the  
highest quality.

By engaging and sharing ideas  
with	customers	we	can	identify	
new	ways	of	working	together.

•  Key	teams	such	as	product	
development, technical, 
agricultural	and	sales	will	 
all	engage	with	customers	
to ensure communications 
are all encompassing
•  Site tours and visits 
•  Online surveys
• 
•  Focus groups
•  Digital platforms  
and social media  

In	store	interviews

Producers  
& Suppliers

By	working	closely	with	 
suppliers	who	share	our	values	 
and	beliefs,	we	can	focus	on	 
food safety, technical integrity, 
provenance and ultimately 
produce high quality products.

Industry events and forums

• 
•  Sedex
•  Audits and visits
•  Supplier surveys
•  Supplier policies

Employee	wellbeing	matters	most,	encompassing	

More employees are enrolled on management  

•  Relocating employees  

mental and physical health, happiness and 

and leadership courses each year to ensure career  

job satisfaction.

and personal development.

Opportunities for career and personal development 

Our employee engagement scores on the staff  

are	very	important	along	with	the	chance	to	learn	

survey	increased	by	three	per	cent	this	year,	with	

new skills.

Our colleagues appreciate the opportunity to have 

their	say	and	share	ideas.	They	also	care	about	 

working	in	an	inclusive	and	diverse	environment.

particular	areas	of	note	being	employee	wellbeing	 

and	Second	Nature	awareness.

‘You	Said,	We	Did’	boards	have	been	installed	at	all	 

sites	to	share	the	actions	following	the	staff	survey. 

to avoid furlough

•  Employee	bonuses

•  Working	from	home

•  Social distancing

•  Additional PPE

Consumer trends research highlights that choices 

During	the	year	we	launched	our	‘Your	Plate,	 

continue	to	be	dominated	by	health-conscious	

options, convenience and premium products.

Sustainability	is	also	an	important	consideration	as	

consumers focus on the overall impact of their food 

Your Choice’ campaign on social media, highlighting  

the	nutritional	benefits	of	eating	meat.	We	aim	 

to	de-polarise	the	plant	versus	meat	debate	and	 

present	a	balanced	perspective.

choices on the environment including minimising 

The	Group	continues	to	focus	on	new	product	

waste,	food	integrity	and	recycling	packaging.

development to address emerging consumer trends.

•  Working	closely	with	retail	

customers to meet surges  

in demand

We	aim	to	meet	sustainability	expectations	through	 

our	Second	Nature	efforts.	We	launched	the	microsite,	

thisissecondnature.co.uk to increase communication  

in this area.

Suppliers	want	continual	improvement	with	

opportunities	to	innovate,	grow	their	business	 

and develop our relationship.

Cranswick’s	drive	for	continual	improvement	has	seen	

•  Optimising production  

our	teams	develop	new	risk	assessments	of	suppliers	

for allergens, gluten-free and product specification.

to maximise output

•  Support	where	needed

•  Rationalisation of ranges

We	need	to	ensure	raw	materials,	ingredients	and	

All our direct suppliers are registered on Sedex. 

packaging are supplied at the right time to the  

right place and that the supply chain is transparent  

and	sustainable.

We	continue	to	undertake	supplier	audits	to	ensure	 

the	safety,	traceability,	quality	and	provenance	of	the	

raw	materials	and	ingredients	we	use.

AHDB	encourages	pork	consumption	and	helps	 

During	the	year	we	have	contributed	towards	setting	

•  Remote support to avoid 

face-to-face meetings

shape policies for pig farming. BPC sets policies for  

policies that help to direct the future of the pork  

the	poultry	industry.	WRAP	is	focused	on	sustainability	

and poultry industries. This included for example 

and manages initiatives such as The Plastics Pact.  

introducing	new	in	shed	hatching	at	our	poultry	farms	

Red Tractor provides assurance that products are 

where	we	then	brought	about	a	change	in	standards	 

traceable,	safe	and	farmed	with	care	and	the	RSPCA	

to	allow	the	process	to	be	adopted	by	others	in	 

certifies	higher	welfare	farming	systems.

the industry.

Local	communities	have	a	justifiable	expectation	 

We	have	partnered	with	a	number	of	organisations	 

•  Additional food donations

such	as	Fareshare,	through	which	we	can	feed	people	 

•  Meals	for	NHS	workers

in need and tackle food poverty.

that	businesses	operate	safely	and	sustainably.	 

This	is	especially	the	case	with	food	producers;	 

there	is	a	need	to	reduce	edible	food	waste	to	 

increase	the	amount	of	food	that	can	be	shared	

through the community.

We	have	also	involved	ourselves	in	a	number	of	projects	

to provide sponsorship, education, mentoring and 

employment	to	those	who	need	it	in	our	communities.

Shareholders	are	increasingly	concerned	with	

We	have	increased	our	engagement	on	ESG	matters	

•  Conservative cash management

environmental, social and corporate governance  

and	ensure	we	respond	to	enquiries	we	receive	on	 

•  Maintain dividend policy

•  Regular dialogue

(ESG)	matters	and	we	continue	to	receive	more	

this area.

enquiries	relating	to	sustainability.

Financial performance and commercial success  

are also key considerations for our shareholders.

We	provide	results	announcements	and	press	releases	

to	ensure	all	Shareholders	remain	up	to	date	with	our	

performance and results.

We	work	with	various	non-
governmental organisations 
(NGOs)	including	Agricultural	 
and	Horticultural	Development	
Board	(AHDB),	British	Poultry	
Council	(BPC),	WRAP	(Waste	and	
Resource Action Programme),  
Red Tractor and RSPCA. This 
allows	us	to	help	set	policies	 
and improve industry standards. 

•  Cranswick	Directors	and	
Managers sit on steering 
committees, groups  
and	boards

•  Trial	new	standards
• 
Industry events
•  Digital platforms and social 
media to share important 
information

We	produce	from	16	facilities	
across	the	UK	covering	multiple	
towns	and	cities.	We	want	to	be	
responsible	neighbours	and	give	
back	where	possible.

•  Foodbank	donations
•  Working	with	local	 

• 

schools and Universities
Involvement in local 
projects

   Read more:  
see page 38

NGOs

   Read more:  
see page 39

Communities

   Read more:  
see page 40

•  Farm open days and Norfolk  

Pork Stock festival 
•  Charity fundraising 

•  Presentations
•  One-to-one meetings
•  Annual report
•  Regular announcements  

and press releases

•  Visits to facilities
•  AGM
•  Website

Progress on our Second Nature initiatives 
can	be	found	on	pages	26	to	29.

Shareholders

Our	reporting	should	be	fair,	
balanced	and	understandable.

   Read more:  
see page 41

We	want	shareholders	to	
understand	and	believe	in	 
our purpose and strategy so  
we	can	demonstrate	how	we	
create value.

30

Cranswick plc | Annual Report & Accounts 2020Strategic Report 
Stakeholder

Why we engage

How we engage

What matters most to our stakeholders

How we are responding

COVID-19 specific considerations

Our People

   Read more:  

see page 32

Our dedicated colleagues drive 

•  Staff survey

our	business	so	it’s	important	 

to	understand	what	matters	 

to them.

We	want	our	colleagues	to	feel	

valued	so	we	can	achieve	our	

purpose together.

• 

“Flavour”	intranet	site	 

and	newsletter

•  Appraisal process

•  Works	councils

•  Dedicated Non-Executive 

Director

Customers  

& Consumers

We	need	to	understand	 

consumer demands in order  

to create innovative products  

and	respond	to	new	trends.	

•  Key	teams	such	as	product	

development, technical, 

agricultural	and	sales	will	 

all	engage	with	customers	

to ensure communications 

   Read more:  

see page 36

We	can	assess	consumer	

satisfaction through regular 

engagement and ensure  

our products are of the  

highest quality.

By engaging and sharing ideas  

with	customers	we	can	identify	

new	ways	of	working	together.

are all encompassing

•  Site tours and visits 

•  Online surveys

• 

In	store	interviews

•  Focus groups

•  Digital platforms  

and social media  

Producers  

& Suppliers

By	working	closely	with	 

• 

Industry events and forums

suppliers	who	share	our	values	 

and	beliefs,	we	can	focus	on	 

food safety, technical integrity, 

provenance and ultimately 

produce high quality products.

•  Sedex

•  Audits and visits

•  Supplier surveys

•  Supplier policies

   Read more:  

see page 38

NGOs

   Read more:  

see page 39

   Read more:  

see page 40

   Read more:  

see page 41

We	work	with	various	non-

governmental organisations 

(NGOs)	including	Agricultural	 

and	Horticultural	Development	

Board	(AHDB),	British	Poultry	

Council	(BPC),	WRAP	(Waste	and	

Resource Action Programme),  

Red Tractor and RSPCA. This 

allows	us	to	help	set	policies	 

and improve industry standards. 

•  Cranswick	Directors	and	

Managers sit on steering 

committees, groups  

and	boards

•  Trial	new	standards

• 

Industry events

•  Digital platforms and social 

media to share important 

information

Communities

We	produce	from	16	facilities	

•  Foodbank	donations

across	the	UK	covering	multiple	

towns	and	cities.	We	want	to	be	

responsible	neighbours	and	give	

back	where	possible.

•  Working	with	local	 

schools and Universities

• 

Involvement in local 

projects

•  Farm open days and Norfolk  

Pork Stock festival 

•  Charity fundraising 

Shareholders

Our	reporting	should	be	fair,	

balanced	and	understandable.

•  Presentations

•  One-to-one meetings

We	want	shareholders	to	

understand	and	believe	in	 

our purpose and strategy so  

we	can	demonstrate	how	we	

create value.

•  Annual report

•  Regular announcements  

and press releases

•  Visits to facilities

•  AGM

•  Website

Employee	wellbeing	matters	most,	encompassing	
mental and physical health, happiness and 
job satisfaction.

More employees are enrolled on management  
and leadership courses each year to ensure career  
and personal development.

Opportunities for career and personal development 
are	very	important	along	with	the	chance	to	learn	
new skills.

Our colleagues appreciate the opportunity to have 
their	say	and	share	ideas.	They	also	care	about	 
working	in	an	inclusive	and	diverse	environment.

Our employee engagement scores on the staff  
survey	increased	by	three	per	cent	this	year,	with	
particular	areas	of	note	being	employee	wellbeing	 
and	Second	Nature	awareness.

‘You	Said,	We	Did’	boards	have	been	installed	at	all	 
sites	to	share	the	actions	following	the	staff	survey. 

•  Relocating employees  

to avoid furlough
•  Employee	bonuses
•  Working	from	home
•  Social distancing
•  Additional PPE

Consumer trends research highlights that choices 
continue	to	be	dominated	by	health-conscious	
options, convenience and premium products.

Sustainability	is	also	an	important	consideration	as	
consumers focus on the overall impact of their food 
choices on the environment including minimising 
waste,	food	integrity	and	recycling	packaging.

During	the	year	we	launched	our	‘Your	Plate,	 
Your Choice’ campaign on social media, highlighting  
the	nutritional	benefits	of	eating	meat.	We	aim	 
to	de-polarise	the	plant	versus	meat	debate	and	 
present	a	balanced	perspective.

The	Group	continues	to	focus	on	new	product	
development to address emerging consumer trends.

•  Working	closely	with	retail	

customers to meet surges  
in demand

We	aim	to	meet	sustainability	expectations	through	 
our	Second	Nature	efforts.	We	launched	the	microsite,	
thisissecondnature.co.uk to increase communication  
in this area.

Suppliers	want	continual	improvement	with	
opportunities	to	innovate,	grow	their	business	 
and develop our relationship.

Cranswick’s	drive	for	continual	improvement	has	seen	
our	teams	develop	new	risk	assessments	of	suppliers	
for allergens, gluten-free and product specification.

We	need	to	ensure	raw	materials,	ingredients	and	
packaging are supplied at the right time to the  
right place and that the supply chain is transparent  
and	sustainable.

All our direct suppliers are registered on Sedex. 

We	continue	to	undertake	supplier	audits	to	ensure	 
the	safety,	traceability,	quality	and	provenance	of	the	
raw	materials	and	ingredients	we	use.

•  Optimising production  
to maximise output
•  Support	where	needed
•  Rationalisation of ranges

AHDB	encourages	pork	consumption	and	helps	 
shape policies for pig farming. BPC sets policies for  
the	poultry	industry.	WRAP	is	focused	on	sustainability	
and manages initiatives such as The Plastics Pact.  
Red Tractor provides assurance that products are 
traceable,	safe	and	farmed	with	care	and	the	RSPCA	
certifies	higher	welfare	farming	systems.

During	the	year	we	have	contributed	towards	setting	
policies that help to direct the future of the pork  
and poultry industries. This included for example 
introducing	new	in	shed	hatching	at	our	poultry	farms	
where	we	then	brought	about	a	change	in	standards	 
to	allow	the	process	to	be	adopted	by	others	in	 
the industry.

•  Remote support to avoid 
face-to-face meetings

Local	communities	have	a	justifiable	expectation	 
that	businesses	operate	safely	and	sustainably.	 
This	is	especially	the	case	with	food	producers;	 
there	is	a	need	to	reduce	edible	food	waste	to	 
increase	the	amount	of	food	that	can	be	shared	
through the community.

We	have	partnered	with	a	number	of	organisations	 
such	as	Fareshare,	through	which	we	can	feed	people	 
in need and tackle food poverty.

•  Additional food donations
•  Meals	for	NHS	workers

We	have	also	involved	ourselves	in	a	number	of	projects	
to provide sponsorship, education, mentoring and 
employment	to	those	who	need	it	in	our	communities.

Shareholders	are	increasingly	concerned	with	
environmental, social and corporate governance  
(ESG)	matters	and	we	continue	to	receive	more	
enquiries	relating	to	sustainability.

Financial performance and commercial success  
are also key considerations for our shareholders.

We	have	increased	our	engagement	on	ESG	matters	
and	ensure	we	respond	to	enquiries	we	receive	on	 
this area.

•  Conservative cash management
•  Maintain dividend policy
•  Regular dialogue

We	provide	results	announcements	and	press	releases	
to	ensure	all	Shareholders	remain	up	to	date	with	our	
performance and results.

31

Cranswick plc | Annual Report & Accounts 2020Shareholder InformationFinancial  StatementsCorporate  GovernanceStrategic  ReportOur Stakeholders continued

Our people

At	Cranswick,	we	have	always	been	proud	of	the	people	that	 
we	employ.	They	are	the	ones	who	have	made	the	Company	a	
success,	and	who	continue	to	do	so	as	we	pursue	our	strategic	
aims	and	objectives.

COVID-19
The	wellbeing	of	our	colleagues	has	been	 
our main priority throughout the pandemic.  
As	food	manufacturers,	our	people	have	been	
designated	as	key	workers	and	have	kept	our	
sites operational in an effort to continue to  
feed the nation. 

Communication and engagement are 
fundamental throughout these unprecedented 
times	and	we	have	regular	update	meetings	
across all levels to address any concerns our 
people have, and to ensure that any COVID-19 
related information is communicated to them  
in	a	comprehensive	manner.	We	recognise	 
the physical health effects of contracting 
COVID-19,	but	we	also	understand	the	negative	
impact the pandemic could have on our 
employees’	mental	health	and	wellbeing	and	
therefore	we	have	made	available	the	support	
of on-site third party counsellors to our staff, 
alongside	our	own	Mental	Health	First	Aiders.

We	are	also	supporting	our	office	staff,	 
many	of	whom	are	working	from	home	in	line	
with	government	guidelines,	through	regular	
updates and communications to ensure  
that	they	do	not	feel	isolated.	The	Group’s	
well-developed	IT	and	communications	
infrastructure	has	been	fundamental	in	allowing	
our colleagues to continue to perform their 
roles efficiently and effectively from home.

We	have	performed	risk	assessments	across	 
all	of	our	sites	in	order	to	ensure	that	we	 
are taking the necessary precautions and 
preventative actions to protect our staff.  
We	have	implemented	additional	measures	
including increased cleaning and hygiene 
procedures, protective screens, social 
distancing	where	possible	and	the	availability	 
of	visors.	We	also	continue	to	work	with	the	
relevant	regulatory	bodies	to	ensure	our	
responses are appropriate and timely.

People strategy
Continuous learning and development are 
central	to	our	values	and	we	have	a	career	and	
talent	pipeline	that	offers	both	lateral	moves	 
as	well	as	fulfilling	a	comprehensive	succession	
plan.	We	value	and	care	about	each	of	our	
employees	in	the	same	way	that	we	did	when	
the	Company	was	started	in	the	1970s	and	

32

despite	our	numbers	growing	we	will	continue	
to	maintain	this	ethos	which	sets	us	apart	from	
our competitors.

Across	the	Group	we	have	nearly	12,000	
colleagues – each and every one of them  
is	critical	to	helping	our	business	thrive.	 
We	recognise	the	importance	of	giving	our	
colleagues a greater voice, especially as  
we	look	to	build	more	inclusivity	into	our	
strategic decision-making. All employees are 
encouraged	to	express	their	views	via	works	
councils,	union	membership	and	site-specific	
committee	groups,	but	beyond	this,	initiatives	
like our Changemaker programme aim to tap 
into	their	aptitude	for	breakthrough	ideas	 
and	creative	problem-solving.

Employee Engagement 
Each	year	we	undertake	a	Group-wide	staff	
survey	and	the	latest	survey	in	October	 
2019 achieved an 83 per cent response rate. 
Highlights	included	corporate	citizenship	and	
leadership	as	well	as	our	mental	health	and	
wellbeing	initiatives.	Survey	findings	are	used	 
to shape our ongoing staff engagement drives, 
which	are	communicated	through	various	tools	
such	as	‘You	Said,	We	Did’	boards	installed	at	
each of our sites and via our monthly staff 
newsletter	and	intranet	portal	‘Flavour’.

We	are	in	the	process	of	rolling	out	a	new	rewards	
and	benefits	package	which	among	other	things,	
includes	paid	leave	for	voluntary	work,	employee	
discounts and Christmas vouchers. 

During	the	year,	in	accordance	with	the	2018	
Corporate	Governance	Code,	Tim	Smith	was	
also	appointed	as	the	Group’s	designated	
Non-Executive Director to enhance employee 
engagement.

Securing our Workforce
Recruitment	and	retention	has	been	a	priority	
for	us	this	year	as	we	look	to	secure	our	
colleagues	against	a	backdrop	of	national	
shortages	in	people	and	skills.	Our	Group	
average employee turnover rate has decreased 
from 2.09 per cent in the previous year to  
2.01	per	cent.	We	have	had	to	address	the	
ongoing	uncertainties	presented	by	Brexit	–	
especially	for	our	EU	workers.

Our	EU	Settlement	Scheme	has	now	been	
rolled	out	across	every	site	to	ensure	we	are	 
in	a	position	to	support	all	eligible	staff	who	 
wish	to	continue	to	work	in	the	UK.	We	are	 
also	working	with	the	Migration	Advisory	
Committee to address any challenges that 
future	immigration	curbs	may	bring	to	the	 
UK	meat	processing industry.	

Professional Development
Our training and development strategy forms 
the	backbone	of	our	recruitment	and	retention	
drive,	enabling	us	to	deliver	what’s	required	 
in	terms	of	workforce	capabilities,	skills,	
competencies and succession planning.  
We	remain	focused	on	creating	leaders	of	the	
future	and	this	year	275	people	went	through	
some	form	of	leadership	and/or	management	
training. As a result, our internal succession 
rates	continue	to	increase	with	several	
individuals moving into more senior positions 
and directorships. 

We	are	also	investing	in	and	developing	 
young people through our apprenticeship and 
graduate schemes to support our long-term 
succession	planning.	We	have	over	100	
apprentices	from	Level	2	(GCSE)	to	Level	7	
(Degree)	working	across	several	disciplines,	 
with	a	strong	focus	on	butchery	and	engineering.	
In	2019	our	Hull	primary	processing	site	won	
Best Butchery Apprenticeship Scheme from the 
Institute	of	Meat	(IOM).	Two	of	our	apprentices	
also	picked	up	IOM	awards,	including	Best	 
New	Apprentice.	

Our	graduate	programmes	continue	to	be	
highly	effective,	with	nine	new	graduates	placed	
this	year	across	Group	locations.	Since	2013	 
we	have	recruited	30	graduates	and	found	
permanent roles for them all – some of our 
earlier	recruits	are	now	in	Senior	Management	
positions.	We	have	also	established	an	
additional commercial graduate scheme, 
geared	towards	our	sales	and	marketing	
functions,	as	we	look	to	take	the	business	
forward	through	succession	planning	within	 
our commercial teams. 

In	addition	to	this,	we	are	working	with	Harper	
Adams University to offer agriculture and food 
marketing	scholarships	to	students	wanting	 
to kickstart their career in the agri-food sector. 
This	year	we	have	committed	to	fund	two	
students throughout their studies at University, 
as	well	as	a	guaranteed	12	month	placement	
within	our	Marketing	and	Agriculture	teams.	

Diversity and inclusion
Our	workplace	culture	strives	to	be	a	diverse	 
and	inclusive	one,	in	which	we	generate	equal	
opportunities for everyone regardless of gender, 
age,	race,	disability	or	sexual	orientation.	There	
are no differences in the pay structure for males 
and females performing the same or similar 
roles.	Our	2019	Gender	Pay	Gap	report	can	be	
found	on	the	Group’s	website	www.cranswick.
plc.uk.	Our	gender	breakdown	can	be	found	 
on page 73.

Cranswick plc | Annual Report & Accounts 2020Strategic Report33

Cranswick plc | Annual Report & Accounts 2020Shareholder InformationFinancial  StatementsCorporate  GovernanceStrategic  ReportOur Stakeholders continued

We	continue	to	champion	diversity	in	the	
workplace,	reflected	by	our	workforce	which	
encompasses	52	nationalities.	We	remain	
vigilant	when	it	comes	to	eliminating	modern	
slavery and human trafficking from our supply 
chains	and	business,	and	our	anti-slavery	 
policy	can	be	found	on	the	Group’s	website:	 
www.cranswick.plc.uk.	We	also	use	the	 
Sedex	database	to	help	us	manage	supplier	
performance	on	business	ethics,	see	 
“Supplier Performance and Risk’ on page 38. 

Employee wellbeing
The	mental	and	physical	wellbeing	of	our	staff	 
is	key	to	our	understanding	of	how	we	manage	
our	workforce.	We	continue	to	be	sector-leading	
on	mental	health	issues;	this	year	we	became	 
a signatory of the Time to Change employer 
pledge,	joining	over	1,400	organisations	working	
to	change	the	way	people	think	about	and	act	 
on	mental	health issues.	

We	have	trained	Mental	Health	First	Aiders	 
at each of our sites and to date have recruited 
109	employees	to	become	mental	health	
champions.	Our	champions	will	help	us	drive	
positive	change	internally	within	the	business	 
as	we	look	to	tackle	the	stigma	of	mental	illness.	
Mental	health	and	physical	wellbeing	are	often	
interconnected,	and	all	of	our	sites	are	now	
affiliated	with	gyms	to	encourage	a	healthy	
work-life	balance.

Health & Safety
We	are	halfway	into	our	five-year	Health	&	
Safety	(H&S)	strategy	and	continue	to	make	
excellent progress in reducing risk and accident 
rates.	Over	the	past	12	months	we	have	been	
working	hard	to	embed	our	H&S	strategy	at	
farm-level	and	have	conducted	H&S	verification	
audits	at	new	sites	to	bring	them	in	line	with	
our strategy.	

Our Reporting of Injuries, Diseases and 
Dangerous Occurrences Regulations (RIDDOR) 
increased	slightly	year-on-year	driven	by	
acquisitions	and	expansion	work	across	our	
sites. Our RIDDOR frequency rate per 100,000 
hours	worked	increased	marginally	to	0.37	from	
0.36	in	2019,	but	has	fallen	32.7	per	cent	since	
2018. Our Total Accident Frequency Rate per 
100,000	hours	worked	continues	to	decrease	
and	fell	by	5.8	per	cent	compared	to	the	
previous year. 

Performance	is	tracked	through	our	business	
analytics	platform,	enabling	hotspot	targeting	
and	comparison	of	site-by-site	data.	Increasing	
the granularity of this information means  
we	can	link	reduction	targets,	share	best	
practice and engage in standardised reporting.  
Annual	H&S	audits	are	undertaken	at	each	 
site,	followed	up	by	a	12-month	action	plan.

We	continue	to	upskill	our	H&S	staff.	Our	Group	
H&S	Manager	is	now	a	Chartered	Member	 
of the Institution of Occupational Safety and 
Health	(IOSH),	which	is	industry-leading	for	 
our sector. 

34

This	year	the	Group	engaged	Deloitte	LLP	to	
review	the	robustness	of	key	Health	&	Safety	
processes.	Overall,	the	review	concluded	 
that	no	significant	issues	were	noted,	rather	
opportunities existed to further enhance 
existing	ways	of	working;	the	most	important	 
of	which	was	ensuring	a	consistent	approach	 
is	adopted	across	the	Group.

Under Second Nature, our target is for all sites 
to	be	accredited	to	the	ISO45001	Health	and	
Safety	management	system	by	March	2021.	
Our	Valley	Park	site	in	Barnsley	has	become	 
the first to achieve this.

Innovative thinking
We	have	partnered	with	leading	Universities	 
to	work	collaboratively	with	students	on	current	
challenges	we	face	and	how	they	can	assist	 
us to deliver solutions. 

The Food Innovation Consultancy challenge  
is	a	project	with	Sheffield	Hallam	University,	
whereby	we	have	asked	Food	Science	students	
to	think	of	new	concepts	to	expand	our	retail	
‘out-of-home’	lunch	product	range.	Through	 
a mixture of site visits, colleague engagement 
and	study	sessions,	the	students	will	present	
their	ideas	to	members	of	the	business.	

A	group	of	students	from	Leeds	Beckett	
University are currently undertaking a thorough 
sustainability	study	at	our	largest	cooked	meats	
facility,	focusing	on	water	waste,	energy	waste,	
food	waste	and	recycling.	The	students	will	
have an opportunity to present their findings 
and	voice	their	opinions	on	how	current	
practices	can	be	enhanced,	ultimately	making	
recommendations	as	to	how	we	can	improve	
our	waste	management	practises.	

We	want	to	encourage	students	to	apply	their	
skills	and	thinking	in	a	real	working	environment,	
while	also	benefiting	the	business	through	new	
ideas and concepts from those in academia. 

Targeting zero harm
Second	Nature	will	drive	our	H&S	
performance	further	as	we	look	to	
introduce	a	‘Target	Zero’	culture.	As	well	
as	targeting	zero	accidents,	all	sites	will	
have accident reduction programmes in 
place	supported	by	effective	leadership	 
so they can take a proactive approach 
when	it	comes	to	managing	risk.	

The benchmark gap
Benchmarking	our	H&S	performance	
against our peers remains challenging 
due	to	a	lack	of	comparable	data.	We	are	
working	with	the	British	Meat	Processors	
Association	and	other	industry	bodies	 
to try and encourage more transparent 
accident	data	reporting	between	
members.

Cranswick plc | Annual Report & Accounts 2020Strategic ReportGeorgina	Corbett,	Butchery	Academy	Area	Leader

Inspiring the next Generation
Georgina	joined	the	business	as	a	Marketing	
graduate	in	2017	through	the	Graduate	
Scheme and throughout her journey 
expressed	a	strong	interest	in	working	 
within	our	Operations	function.	Georgina	
now	manages	the	Butchery	Apprenticeship	
Academy at our largest processing facility, 
managing cohorts of Butchery Apprentices. 
Her	desire	and	passion	to	achieve	was	easily	
recognised,	which	has	enabled	Georgina	 
to progress quickly at such an early stage  
in her career.

across	every	aspect	of	the	business	so	they	
can	learn	about	different	roles	and	decide	
which	one	suits	them	best.	Here	are	just	 
a	few	of	the	things	our	young	people	are	
saying	about	working	at	Cranswick:	

“ The graduate scheme is people-focused 
and tailored to help you achieve your  
full	potential.”

“	People	are	really	willing	to	give	you	their	
time.	After	being	at	Cranswick	for	only	three	
months,	I	was	proud	of	the	opportunity	 
to	present	to	the	Directors.”

“	It’s	the	type	of	company	that	if	you	work	
hard	and	put	the	time	in,	doors	will	open.”

More	and	more	young	people	want	to	work	
for	us,	attracted	by	our	values	and	vision.	
With	sustainability	embedded	in	every	job	
function, the opportunity for them to make  
a	difference	is	clear.	Those	who	enrol	on	 
our	two-year	graduate	scheme	get	to	work	

The graduate scheme is people-
focused and tailored to help you 
achieve your full potential.

35

Cranswick plc | Annual Report & Accounts 2020Shareholder InformationFinancial  StatementsCorporate  GovernanceStrategic  ReportOur Stakeholders continued

Customers and 
Consumers

Our Second Nature platform gives us the perfect opportunity  
to	showcase	the	work	we	are	doing	to	meet	demands	around	
food integrity and product innovation in a more transparent and 
engaging	way.	This	will	strengthen	our	customer	relationships	
and	ensure	we	can	meet	the	changing	needs	of	consumers.

Who we serve
Around 72 per cent of our revenue is generated 
from our retail customers, primarily through 
their	own-label	products	in	premium	and	
super-premium	tiers.	We	have	a	broad	retail	
customer	base,	selling	products	into	each	of	
the	top	four	UK	multiple	grocers	as	well	as	the	
premium grocery and discounter channels. 

We	continue	to	consolidate	our	presence	in	 
the food-to-go sector and in the food service 
sector.	Many	of	our	products	are	listed	by	 
UK	hotel,	pub	and	other	food	service	outlet	
chains.	However,	only	5	per	cent	of	our	revenue	
is generated from this sector, limiting our 
exposure to the impact of COVID-19 in this area. 

With	a	significant	increase	in	overseas	sales,	
particularly to the Far East, our export sales 
have	contributed	to	a	larger	proportion	of	 
our	total	revenue	and	we	continue	to	build	
relationships	with	our	export	customers.

We	work	collaboratively	with	our	customers	to	
develop products that address current trends. 
A	number	of	different	teams	are	responsible	 
for	engaging	with	customers	on	different	 
topics	including	our	new	product	development,	
technical, agricultural and marketing teams. 
This	ensures	the	best	product	is	created,	
meeting exacting standards.

We	also	engage	frequently	with	consumers	
through regular focus groups, in-store 
interviews	and	online	surveys.	This	year	we	
have launched more content on social media. 
Our	campaign	‘Your	Plate,	Your	Choice’	
highlights	the	nutritional	benefits	of	meat,	
particularly pork and chicken.

Future fit farming
The expansion of our agricultural operations  
is	enabling	us	to	work	more	strategically	with	
customers	by	investing	in	cutting-edge	research,	
paving	the	way	for	future	collaborations	in	 
the retail food market. For example, our  
Second	Nature	work	to	measure	the	carbon	
footprint of our animals and farms is attracting 
interest	among	retailers	keen	to	apply	better	
sustainability	metrics	to	the	food	they	sell.	

As customer and consumer expectations  
on	meat	provenance	continue	to	rise,	we	 
are	working	with	universities	and	other	
establishments	to	pilot	breakthrough	
technologies that could improve carcass 
traceability	and	rapid	blood	diagnostics	 
for infectious disease control.

One	of	our	Agriculture	Managers	is	a	member	
of Tesco’s supplier R&D committee and also 
sits	on	the	judging	panel	of	Tesco’s	Agri	T-Jam,	
an annual competition that recognises and 
rewards	agrifood	ideas	for	improving	supply	
chain	efficiency,	sustainability,	health	
and welfare.	

Product innovation
Our proactive approach to product development 
means	we	can	respond	swiftly	to	market	trends	
as	they	emerge.	This	Christmas	we	launched	 
a	‘chicks	in	blankets’	lower	calorie	alternative	 
to	the	traditional	‘pigs	in	blankets’	product,	 
and	expanded	our	‘Best	Ever’	range	with	a	
premium retailer.	

We	continue	to	work	closely	with	customers	 
to improve the taste, texture, flavour and 
appearance of our products. 

Leading on pork 
provenance
We	are	working	with	Queen’s	University,	
Belfast	to	test	a	new	technology	in	our	
Ballymena site that can analyse each  
pig	we	process	to	determine	specific	
measurements relating to meat quality, 
such as species type, genetics and 
method	of	rearing.	The	samples	we	
collect	during	this	trial	will	be	used	to	 
build	a	database	to	help	combat	fraud	 
in the pork sector.

Safeguarding integrity
We	have	strengthened	our	supplier	audit	 
and	compliance	work	to	assure	the	safety,	
traceability,	quality	and	provenance	of	our	raw	
materials.	This	year	we	established	a	formal	
platform	that	will	enable	us	to	work	more	
closely	with	key	suppliers	to	mitigate	risks	
relating	to	food	safety,	fraud	and	animal	welfare.	
More detail on our technical compliance and 
auditing	process	can	be	found	in	the	producers	
and suppliers section on page 38.

As	food	safety	requirements	become	more	
stringent	we	have	put	in	place	comprehensive	
risk	mitigation	measures,	many	of	which	go	
beyond	the	requirements	of	the	latest	BRC	
Food	Safety	global	standard.	We	risk	rate	
suppliers	on	a	points-based	system	and	
continue	to	raise	awareness	of	the	importance	
of food integrity to customers and consumers 
through our Second Nature platform and  
‘What	Makes	my	Products	Safe’	campaigns.

We	are	pleased	to	report	that	we	had	no	
product	recalls	or	market	bans	during	the	year	
which	further	demonstrates	our	commitment	
to food safety.

36

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Cranswick plc | Annual Report & Accounts 2020Shareholder InformationFinancial  StatementsCorporate  GovernanceStrategic  ReportOur Stakeholders continued

Producers and 
Suppliers

We	care	deeply	about	where	our	ingredients	come	from	and	
how	our	products	are	made.	By	working	closely	with	suppliers	
who	share	our	beliefs,	we	can	build	a	fairer	and	more	transparent	
food	system	that	benefits	everyone.

Responsible sourcing
As demand for food integrity and provenance 
grows,	it	is	important	that	our	suppliers	apply	
the same principles of value, transparency  
and	respect	as	we	do.	From	the	ingredients	 
we	source,	through	the	meat	we	produce	to	 
the	packaging	we	use	in	making	our	products,	
we	are	constantly	looking	for	new	ways	of	
working	with	suppliers	to	innovate	and	add	
value	whilst	demonstrating	full	compliance.	

We	approve	and	control	775	raw	material	
suppliers, and 7,577 products and associated 
specifications	through	our	Group	Technical	
Services	(GTS)	team.	Suppliers	are	approved	
through	audits	carried	out	by	GTS	or	through	
independent third party audits such as the 
Supplier Ethical Data Exchange (Sedex) and 
BRC	Global	Standard	for	Food	Safety.

Supplier performance and risk
We	monitor	supplier	performance	through	
Foods Connected, our supplier management 
system,	undertaking	vulnerability	risk	
assessments for every supplier and ingredient. 
All	of	our	suppliers	remain	fully	compliant	with	
our Foods Connected requirements. 

We	have	formatted	our	Foods	Connected	
system to help automate risk assessments 
relating	to	food	fraud	as	we	look	to	increase	
vigilance	in	this	area.	We	are	also	using	Mintec	
food commodity price data and insights to 
track prices, trends and market movements to 
support	this	work.	This	type	of	horizon	scanning,	
combined	with	our	supply	chain	mapping	work,	is	
enabling	our	GTS	team	to	gather	more	granular	
data	and	intelligence	using	software	tools.	

We	risk	rate	suppliers	on	a	points-based	 
system	using	seven	criteria	based	on	food	
safety.	This	year	we	have	developed	new	risk	
assessments for allergens, gluten-free and 
speciation.	We	have	also	established	a	formal	
platform	that	will	enable	us	to	work	more	
closely	with	key	suppliers	to	mitigate	risks	
relating	to	food	safety,	fraud	and	animal	welfare.	

38

Supply chain  
risk management
The rise in climate and animal activism is 
presenting	new	risks	to	agricultural	supply	
chains.	Over	the	past	12	months,	we	have	
established	a	platform	to	engage	more	
deeply	with	our	suppliers	on	issues	
relating to food safety, fraud and animal 
welfare.	We	have	issued	supplier	guidance	
notes highlighting key areas to focus upon 
and	continue	to	engage	with	stakeholders	
to influence industry standards and policy 
to	mitigate	these risks.	

We	have	a	code	of	practice	in	place	
outlining	guidelines	for	best	practice	and	
site	security	across	farms.	This	will	be	
supported	by	staff	training,	and	we	have	
set	up	a	whistleblowing	number	for	our	
in-house farming operations.

During the past 12 months, 242 supply chain 
audits	were	carried	out	to	assure	the	safety,	
traceability,	quality	and	provenance	of	the	raw	
materials	we	use.	We	continue	to	prioritise	and	
drive	ethical	standards	within	our	supply	chains.	
Currently 707 (91 per cent) of our 775 total 
suppliers are registered on Sedex, including all 
529 direct suppliers and more than half (72 per 
cent) of indirect suppliers. This represents an 
improvement	on	the	prior	year	as	we	continue	
to	work	closely	with	our	suppliers.	

We	also	undertake	our	own	ethical	verification	
audits. Our expectations of our suppliers are 
laid out in our Technical Conditions of Supply 
and	can	be	found	at	www.cranswick.plc.uk.

Supply chain audits 

242

Suppliers approved

775

Site compliance
During	the	past	year,	a	total	of	738	audits	were	
carried	out	across	the	Group.	These	comprised	
GTS,	third	party	and	customer	audits.	GTS	
audits are carried out internally across our sites 
and demonstrate our commitment to high 
standards and compliance.

Fifteen	production	facilities	were	audited	
against	Issue	8	of	the	BRC	Global	Standard	for	
Food Safety during the year. Eight of our sites 
achieved the highest AA+ rating, up from six  
the	previous	year.	Four	sites	were	awarded	A+, 
up	from	three	the	previous	year.	Two	sites	
achieved	an	AA	rating,	including	our	new	
poultry	facility	at	Eye,	Suffolk,	and	one	site	was	
awarded	an	A	rating.	

We	are	especially	proud	that	three	of	our	sites	
–	Pastry,	Fresh	Pork	Hull	and	Cooked	Poultry	–	
have	been	rated	a	Gold	status	supplier	by	M&S	
this	year.	Multiple	sustainability	indicators	are	
factored	into	the	overall	rating,	making	Gold	
status extremely hard to achieve. 

The	GTS	team	continues	to	invest	in	upskilling	
staff	across	our	sites	to	ensure	we	maintain	the	
highest standards of site compliance, reporting 
and analysis. Representatives from the team 
also sit on various meat industry technical 
committees to help inform sector thinking  
on	standards,	legislation	and	welfare	issues.	

Cranswick plc | Annual Report & Accounts 2020Strategic ReportNGOs

Animal Welfare
Our	work	on	animal	welfare	is	industry-leading	
and	sets	us	apart	from	our	peers.	We	are	one	 
of	two	Business	Benchmark	on	Farm	Animal	
Welfare	(BBFAW)	Tier	One	recognised	 
meat processors, just one of six companies 
worldwide	to	have	achieved	this	rating.	We	are	
extremely proud to have received this accolade 
for the fourth year running. More information 
can	be	found	at:	www.bbfaw.com.

Many of the pigs supplied to us are reared to  
the	higher	welfare	standards	associated	with	
outdoor	breeding	methods.	Our	acquisition	this	
year	of	Packington	Pork	will	further	strengthen	
our	position	as	a	high	welfare	pork	supplier.	 
For more details see page 13. Approximately  
30	per	cent	of	pigs	processed	by	our	Hull	
primary processing facility and 70 per cent at 
our Norfolk facility are reared to the exacting 
requirements of the RSPCA assured 
welfare standard.	

The	balance	of	pigs	processed	are	reared	
indoors	in	compliance	with	Red	Tractor/BMPA	
Quality	Assured	Pork	welfare	standards.	All	of	
our chickens are reared indoors in compliance 
with	Red	Tractor	welfare	standards.	

We	continue	to	work	with	these	assurance	
schemes	to	improve	welfare	outcomes	
wherever	possible.

All	of	our	poultry	sheds	have	fresh	bales,	
perches	with	toys	and	windows	to	allow	in	
natural	light.	LED	blue	lighting	is	installed	as	
standard	in	both	our	poultry	sheds	and	pig	
lairages to reduce stress levels. Dietary 
supplements are given to our animals to 

improve	nutrition	and	we	emphasise	the	
importance	of	farm	hygiene	such	as	water	
cleanliness at all our sites to optimise livestock 
health	and	wellbeing.	

We	continue	to	promote	best	available	
techniques	in	commercial	farming	welfare	
practice	and	antibiotic	use,	working	in	
partnership	with	NGOs,	retailers	and	
universities.	We	are	progressing	in-shed	
hatching trials across half of our chicken  
farms	to	improve	the	wellbeing	of	newly	
hatched	chicks	and	we	are	implementing	 
free	farrowing	systems	to	allow	more	space	 
for	breeding	sows.	We	are	also	working	with	 
our	European	pork	supply	base	to	improve	
overall	welfare	standards.

One	of	our	long-term	objectives	is	to	reduce	
and	avoid	antibiotics	for	prophylactic	use.	 
We	are	developing	best	practice	guidance	 
on	antibiotic	use	and	adopting	a	range	of	
alternative management and health control 
strategies.	Our	own	pig	farms	have	reduced	
antibiotic	usage	by	over	60	per	cent	since	2015.	
Our	poultry	business	has	reduced	usage	by	 
ten	per	cent	in	the	last	year.	Antibiotic	usage	in	
our	herds	and	flocks	is	well	below	the	industry	
target	for	2020	set	by	Responsible	Use	of	
Medicines in Agriculture.

We	are	also	working	with	FIIA	(Food	Industry	
Initiative	on	Antimicrobials)	which	brings	
together retailers, manufacturers, processors 
and food service companies to promote  
and	support	responsible	antimicrobial	use.	 
Their	policy	is	formulated	to	reduce	antibiotic	 
use	without	compromising	standards	of	
animal welfare.

PRESTON, NEAR HULL
35%	within	25	miles
55%	within	40	miles
66%	within	50	miles
73%	within	60	miles

NORFOLK
46%	within	25	miles
86%	within	40	miles
90%	within	50	miles
95%	within	60	miles

BALLYMENA
19%	within	25	miles
43%	within	40	miles
51%	within	50	miles
76%	within	60	miles

EYE
100%	within	25	miles

Sourcing
sustainable soya
We	are	looking	to	move	towards	certified	
sources of soya for our animal feed and 
are	a	member	of	the	UK	Roundtable	on	
Sustainable	Soya.	Our	goal	is	to	source	
from	verified	zero	deforestation	areas	by	
2025. More information on our soya policy 
can	be	found	at:	www.cranswick.plc.uk.

Our vertically integrated model helps to reduce 
the distance travelled from farm to processing 
facility	for	our	animals,	resulting	in	welfare	 
and	food	mile	reduction	benefits.	Our	livestock	
transportation distances from farms to 
processing	sites	are	shown	at	the	bottom	 
of this page.

Farming with integrity
We	are	running	several	farming	initiatives	 
to help improve our disclosure and reporting 
efforts	as	we	seek	to	provide	ever	greater	
clarity on the provenance of our meat. These 
are	primarily	communicated	through	our	new	
online	Second	Nature	platform,	which	is	
accessible	to	everyone.

One	of	our	aims	is	to	deliver	a	lower	carbon	
footprint	rotation	while	maintaining	the	highest	
standards	of	quality.	At	Wayland	Farms	we	are	
working	with	other	food	producers	to	improve	
soil	health.	Our	outdoor	pig	breeding	units	have	
increased	soil	organic	matter	by	an	average	 
of	10	per	cent	over	two	years,	enabling	us	 
to	sequester	carbon	and	cycle	CO2	by	an	
additional eight tonnes per hectare. 

Wayland	is	also	applying	science-based	
management	plans	to	pig	breeding	units	to	
better	manage	water	quality	and	promote	
biodiversity.	We	have	been	proactive	in	sharing	
this practice to other outdoor pig producers 
and land users via industry events.

We	were	one	of	the	first	outdoor	pig	producers	
to	map	our	carbon	footprint	back	in	2017.	 
We	are	now	developing	a	web	portal	to	enable	
other	producers	to	understand	their	carbon	
impacts,	providing	them	with	guidance	and	
advice.	In	time,	this	will	give	us	greater	visibility	
of our supply chain impacts.

We	are	working	to	end	deforestation	in	our	
supply	chain	by	becoming	more	self-sufficient	
with	our	animal	feed	and	less	reliant	on	
imported	Soya.	We	have	two	feed	mills,	one	 
for	poultry	and	one	for	pigs.	This	allows	us	to	
formulate	our	own	feed	products	to	optimise	
diet	and	protein	levels,	reducing	the	build-up	 
of ammonia and other excessive nutrients in 
the stomachs of our animals. This keeps them 
healthier	while	reducing	their	emissions.

39

Cranswick plc | Annual Report & Accounts 2020Shareholder InformationFinancial  StatementsCorporate  GovernanceStrategic  ReportOur Stakeholders continued

Communities

We	want	to	create	a	better	life	for	those	communities	that	are	
touched	by	our	business.	We	are	amplifying	our	engagement	 
and	support,	particularly	for	the	most	vulnerable	in	society,	 
using	Second	Nature	as	a	springboard	for	further	action.	

COVID-19
The	impact	of	the	COVID-19	outbreak	is	
unparalleled	and	we	continue	to	supply	the	
nation	with	food	to	meet	the	unprecedented	
levels of retail demand.

At times of great need our sites continue to 
support	local	charities	with	funding	and	food	
donations.	This	work	has	never	been	more	
crucial	and	it’s	essential	that	we	continue	to	
support those in need. 

Teams from across our sites came together  
to	help	make	800	sandwiches	per	day	for	NHS	
workers	at	two	hospitals	in	Hull.	Butter	was	
donated	from	our	Pastry	site,	sandwich	fillings	
were	provided	from	our	Cooked	Meats	site	 
and	we	collaborated	with	Jackson’s	Bakery	 
who	provided	bread.	We	are	very	proud	of	 
our	colleagues	who	came	together	to	support	
the	NHS	at	such	a	critical	time.	Meat	hampers	
were	delivered	to	those	over	the	age	of	70	 
who	struggled	to	get	hold	of	food.

Community Engagement
Across all our locations throughout the year  
we	work	with	various	organisations	to	provide	
sponsorship,	education	and	mentoring	whilst	
raising	awareness	of	the	food	industry.	In	Hull,	
we	have	partnered	with	local	colleges	and	
universities to offer students career advice 
through	our	World	of	Work	course.	We	have	
recently	partnered	with	Hull	College	where	 
we	can	provide	opportunities	for	students	 
who	are	looking	to	undertake	Industry	
Placements	within	IT,	HR	and	Business	
Administration functions.

It is important that our engagement efforts 
remain	inclusive.	We	have	sponsored	a	young	
mothers unit at Bell Academy: a group of 
schools	that	work	with	young	people	who	have	
been	excluded	from	mainstream	education.	
The unit provides childcare facilities for young 
mothers so they can attend classes. 

While	uncertainty	remains	as	to	when	
large-scale	outdoor	events	will	safely	be	able	 
to	take	place	again,	we	continue	to	partner	 
with	the	Freedom	Festival,	the	UK’s	leading	
International Arts Festival. The event has 

40

become	a	prime	opportunity	for	us	to	educate	
festival	goers	on	food	poverty	and	food	waste,	
two	priority	commitments	under	Second	
Nature	and	on	which	we	are	leading	as	 
a	meat producer.	

Charity Work
Across	the	Group	we	support	a	number	of	
charities,	many	of	which	are	nominated	by	 
our	employees.	These	include	the	Bluebell	
Children’s	Hospice,	Yorkshire	Air	Ambulance	
and	Macmillan	Cancer	Support.	We	place	a	
strong emphasis on staff volunteering to help 
raise	money	for	good	causes,	with	several	 
of our sites running local initiatives. 

In	Milton	Keynes	we	continue	to	work	with	food	
donation	platform	Plan	Zheroes.	In	Hull	we	work	
with	food	and	fuel	poverty	charity	EMS	and	 
also	Fareshare.	Our	Gourmet	Pastry	site	is	also	
involved in a local community fridge initiative. 

This	year	we	provided	food	for	army	veterans	 
at	Middleton	Barracks	in	Hull,	which	was	
donated to veteran charities.

We	continue	to	support	GroceryAid,	donating	
food	for	its	annual	event	which	in	2019	raised	 
a	record	£113,000	for	the	charity.	Cranswick	
has	two	members	of	the	management	team	 
on	the	GroceryAid	committee,	helping	to	 
steer	the	charity	and	increase	awareness	of	 
its	work.	As	a	result	of	our	focused	input	we	
have	recently	been	awarded	the	GroceryAid	
supporters	Gold	Award.

A positive force for change
We	have	recruited	over	1,500	Second	Nature	
Changemaker volunteers from across our sites 
to	help	inform	our	thinking	on	how	we	can	make	
an	even	deeper	contribution.	

Each Changemaker is personally connected to 
the	issues	they	want	to	resolve,	whether	that’s	
fighting	hunger,	ending	food	waste	or	winning	
the	war	on	plastic.	This	year	we	hosted	a	
Changemakers	volunteer	day	in	which	we	
planted 500 trees to help regenerate green 
spaces	across	Hull	as	part	of	the	‘One	Hull	of	 
a Forest’ initiative. 

Fighting hunger 
and waste with 
100,000 meals

Improving access to healthy, nutritious 
food is a key aim under Second Nature. 
Since	2017,	we	have	provided	100,000	
meals to feed people in need through 
our	partnership	with	FareShare.	

Any	surplus	meat	products	we	generate	
are	redistributed	via	FareShare’s	regional	
centres	in	Hull	&	Humber	and	Yorkshire.	
The products are then delivered to 
various food charities including homeless 
hostels,	school	breakfast	clubs,	domestic	
violence refuges, and older people’s 
lunch	clubs.

This	work	is	also	helping	our	factories	
identify	new	ways	to	drive	food	waste	up	
the	hierarchy.	We	used	to	send	sausage	
meat left at the end of a production run 
to	anaerobic	digestion,	but	we	realised	
we	could	turn	this	residual	meat	into	
sausages to help feed hungry mouths. 
We	accessed	FareShare’s	Surplus	 
with	Purpose	fund	to	help	cover	the	
operational	and	labour	costs	of	piping	
the	residual	meat	into	casings	before	
packaging,	labelling	and	freezing	it.	 
This	action	alone	enabled	FareShare	 
to	scale	up	its	impact	by	sending	enough	
sausages to help create over 80,000 
additional meals.

As	a	food	producer,	we	are	constantly	looking	 
for	ways	to	align	our	people,	products	and	
partnerships	to	help	eliminate	hunger	whilst	
eradicating	food	waste.	On	a	national	level	we	
work	with	the	Trussell	Trust,	FareShare	and	other	
redistribution	charities	to	ensure	our	surplus	 
food products reach those most in need. 

In	2018	we	launched	the	Hull	Food	Save	Project	
to	tackle	food	poverty	in	Hull.	We	teamed	 
up	with	a	number	of	charities	including	EMS	
Yorkshire,	OLIO,	FareShare	and	Hull	Food	
Partnership to create a major food 
sharing network.	

In	the	first	year,	we	provided	22,308	meals	and	
prevented	9,369kg	of	food	from	going	to	waste.	
Inspired	by	the	success	of	this	project,	one	 
of our Changemakers – a divisional managing 
director	–	has	since	become	a	trustee	with	EMS.

We	continue	to	support	these	charities	in	other	
ways	to	scale	up	the	impact	of	their	work.	Our	
sites provide meat to the EMS Freedom Foods 
ready meals project, helping to deliver around 
160	fresh	meals	each	week	via	community	
fridges	across	Hull.	Each	meal	contains	enough	
food to feed a family of four.

Cranswick plc | Annual Report & Accounts 2020Strategic ReportShareholders

We	recognise	the	importance	of	engaging	with	all	our	
Shareholders	on	a	regular	basis,	and	this	ensures	we	capture	 
and	embrace	feedback	and	emerging	trends.

Individual shareholders
The	Group	has	a	significant	number	of	
individual	Shareholders	many	of	whom	 
have	been	Shareholders	for	many	years.	 
The	Group	engages	with	individual	
Shareholders	through	our	website	and	at	the	
Annual	General	Meeting	when	a	presentation,	
similar to the presentation made to institutional 
Shareholders, is made to those attending.  
The Company Secretary also coordinates 
communications	with	individual	Shareholders	
to	make	sure	we	respond	appropriately	to	
individual	matters	raised	in	conjunction	with	 
our	registrars,	Link	Asset	Services,	where	this	
relates to matters regarding shareholdings. 

Institutional shareholders
The	Group	engages	with	institutional	
Shareholders through regular meetings. 
Presentations	are	made	by	the	Chief	Executive,	
the Finance Director and the Commercial 
Director to analysts and institutional 
Shareholders on the half year and full year 
results and on Company strategy. The 
Chairman, Chief Executive and Finance 
Director also discuss governance and strategy 
with	major	Shareholders	from	time	to	time.	The	
Senior Independent Director and Committee 
Chairs	are	also	available	for	direct	meetings	
with	Shareholders	where	required.	Significant	
matters relating to the trading or development 
of	the	business	are	disseminated	to	the	market	
by	way	of	Stock	Exchange	Announcements.

WAYS WE ENGAGE WITH SHAREHOLDERS

AGM

Annual Report

Press Releases

Results Announcements

Website

The	AGM	will	take	place	on	Monday	17	August	2020	at	the	Company’s	registered	office,	Crane	Court,	
Hesslewood	Country	Office	Park,	Ferriby	Road,	Hessle	HU13	0PA	at	10.30	am.	Unfortunately,	due	to	restrictions	
imposed	in	connection	with	the	COVID-19	pandemic	this	year’s	AGM	will	simply	be	functional,	attended	only	by	
the	minimum	number	of	shareholders	required	to	form	a	quorum.	In	accordance	with	the	UK’s	social	distancing	
measures	shareholders	are	prohibited	from	attending	in	person.	However,	we	will	be	making	presentations	
available	through	our	website	and	an	online	Q&A	to	keep	shareholders	informed	about	the	Group	and	to	 
enable	them	to	ask	questions.	We	encourage	shareholders	to	vote	by	proxy	on	all	resolutions	proposed.

We	publish	our	Annual	Report	&	Accounts	each	year	which	contains	a	strategic	report,	corporate	governance	
section,	financial	statements	and	shareholder	information.	The	report	is	available	in	paper	format	and	online.	 
We	encourage	Shareholders	to	opt	for	our	online	format	to	help	reduce	the	amount	of	paper	we	use.

We	issue	press	releases	for	all	substantive	news	relating	to	the	Group’s	financial	and	operational	performance,	
which	can	be	found	on	our	website	at	www.cranswick.plc.uk

We	ordinarily	release	full	financial	and	operational	results	at	the	interim	and	full	year	stage	in	November	and	 
May	respectively.	(This	year	as	a	result	of	restrictions	imposed	in	consequence	of	the	COVID-19	outbreak	 
we	required	additional	time	to	complete	our	audit	which	resulted	in	our	full	financial	year	results	being	released	 
in	June).	The	Group	also	releases	a	trading	update	at	the	first	and	third	quarter	with	reduced	disclosure.	 
The	interim	and	full	year	results	are	accompanied	by	presentations	by	the	Executive	Directors,	which	are	 
also	available	on	our	website.

Our	website	(www.cranswick.plc.uk)	is	regularly	updated	and	contains	a	wide	range	of	information	relating	to	
the	Group.	The	Investor	Section	includes	our	investor	calendar,	financial	results,	presentations,	Stock	Exchange	
Announcements	and	contact	details.	Shareholders	can	make	enquires	through	our	website	which	the	Company	
responds to promptly.

41

Cranswick plc | Annual Report & Accounts 2020Shareholder InformationFinancial  StatementsCorporate  GovernanceStrategic  ReportEnvironmental performance

Reducing our 
environmental  
impact 

We	continue	to	reduce	our	environmental	impacts	by	using	
natural	resources	as	efficiently	as	possible.	Our	long-term	aim	is	
to	put	more	back	into	the	environment	than	we	take	out	and	this	
year	we	have	established	a	new	set	of	ambitious	goals.

Net Zero
Through	Second	Nature	we	are	taking	a	leading	
position	on	climate	for	our	sector.	We	have	 
set a goal of reaching net zero greenhouse  
gas	(GHG)	emissions	across	the	whole	of	our	
operations	by	2040.	This	is	aligned	with	the	
National Farmers Union’s net zero 2040 target 
for	British	agriculture,	and	will	ensure	we	play	
our	part	in	contributing	to	the	UK’s	ambition	 
of	net	zero	by	2050.

Achieving	net	zero	will	mean	our	activities	 
result in no net impact on the climate from 
greenhouse gas emissions. To drive the level  
of	action	needed	we	have	committed	to	setting	
a	Science-Based	Target	(SBT).	Our	SBT	will	 
be	in	line	with	efforts	to	limit	global	warming	 
to	1.5°C.

We	are	also	aware	of	the	increasing	importance	
of	sustainability	reporting.	Going	forward	we	 
will	move	towards	reporting	against	the	Meat,	
Poultry	&	Dairy	Sustainability	Accounting	
Standard	published	by	the	Sustainability	
Accounting Standards Board.

Carbon
We	measure	our	overall	environmental	
performance	by	our	carbon	footprint	profile	

which	includes	Scope	1	and	Scope	2	GHG	
emissions.	This	year	we	achieved	our	goal	 
to	reduce	our	relative	carbon	footprint	by	 
30	per	cent	by	2020	(against	a	2010	baseline)	
and	have	set	a	new	target	to	halve	our	energy,	
waste	and	water	related	emissions	by 2030.

We	have	reduced	our	carbon	footprint	by	
switching	to	100	per	cent	renewable	grid	
electricity for all our sites in 2018. Our latest 
certification of the origin of our electricity 
supply	shows	our	renewable	standard	fuel	mix	
consists of 69.1 per cent solar, 21.3 per cent 
hydro, 7.3 per cent thermal, 1.5 per cent 
anaerobic	digestion	and	0.8	per	cent	wind.

We	continue	to	improve	our	refrigeration	 
systems to use ammonia or CO2 rather than 
F-Gas	in	order	to	reduce	our	carbon	footprint.	
£3.0	million	has	been	spent	in	upgrading	our	
refrigeration	at	our	Hull	Fresh	Pork	site	to	create	
further efficiency savings. 

We	plan	to	install	Combined	Heat	&	Power	
(CHP)	plants	across	more	of	our	sites	based	 
on	successful	CHP	installations	at	our	Milton	
Keynes	and	Hull	Fresh	Pork	facilities.	Feasibility	
studies	are	underway	to	determine	the	

Environmental performance data

2019/20

2018/19#

Scope 1 emissions (tonnes CO2e)
Scope 2 emissions (tonnes CO2e)
Total scope 1 and scope 2 emissions (tonnes CO2e)
Green	Tariff	(tonnes	CO2e)
Total annual net emissions (tonnes CO2e)
Relative	carbon	footprint	(tonnes	CO2e/sales	tonnes*)
Absolute	energy	use	(kWh	million)
Energy	intensity	(kWh/sales	tonnes*)
Absolute	water	use	(m3 millions)
Water	intensity	(m3/sales	tonnes*)

66,204
38,241
104,445
(31,482)
72,963
0.11
299
316.57
1.67
1.77

59,757
39,011
98,768
(30,383)
68,385
0.12
286
340.85
1.45
1.73

Sales tonnes includes intercompany sales.

* 
#	 Prior	year	figures	have	been	restated	to	reflect	the	revised	basis	on	which	data	has	been	recorded	in	the	current	year.

42

Reduction in energy intensity 
(kWh/sales	tonnes)

2019/20

2018/19

316.57
340.85

practicality	of	a	CHP	plant	at	each	site.	For	 
a	typical	site,	CHP	represents	a	50	per	cent	
saving on our current energy spend and hence 
lowers	our	carbon	emissions.

The	majority	of	our	measured	GHG	emissions	
come	from	electricity	and	gas,	but	our	livestock	
also	account	for	a	significant	amount	and	we	
are	working	to	further	quantify	those	impacts	
as part of our Second Nature climate mitigation
work.	This	includes	scaling	up	carbon	footprint	
assessments of all our farms and livestock.

We	have	undertaken	a	new	carbon	footprint	
assessment	of	our	Wayland	Farms	operation	 
to	update	our	estimate	of	the	carbon	footprint	
of our pigs at each stage of their development. 
We	achieved	a	B-rating	for	carbon	performance	
per finished pig (3.31 kg CO2e/Kg	LW),	better	
than the average B-rating (3.34 kg CO2e/Kg	LW)	
for our industry.

Energy
Increasing the energy efficiency of our 
operations and products remains a priority,  
and	to	help	us	do	this	twelve	sites	are	now	
accredited to ISO50001. Our overall energy 
intensity	decreased	during	the	year	by	7.1%.	 
We	have	installed	sub-metering	on	all	new	
builds	and	significant	site	extensions	to	
improve	our	buildings	management	systems.

We	have	switched	to	LED	lighting	for	75	per	
cent	of	our	operations	and	will	reach	100	per	
cent	by	the	end	of	the	next	financial	year	in	
order to reduce our electricity use for lighting. 
As	well	as	reclaiming	heat	generated	from	our	
operations	through	CHP	plants	to	reduce	
heating	and	cooling	demands,	we	are	exploring	
the	potential	to	install	solar	panels	and	wind	
turbines	at	some	of	our	sites.

Reduction in energy intensity

7.1%

Cranswick plc | Annual Report & Accounts 2020Strategic ReportWaste
Our Second Nature pledges demonstrate our 
commitment	to	making	absolute	reductions	in	
food	waste	and	plastics	across	our	value	chain.	
Read	more	in	‘Phasing	out	plastic’	and	‘Getting	
granular	on	food	waste’	on	this	page.

We	have	already	halved	food	waste	across	the	
business,	well	ahead	of	our	target	of	doing	so	 
by	2030.	In	the	current	financial	year,	our	food	
losses	and	waste	accounted	for	0.5	per	cent	 
of	total	tonnes	sold,	down	from	1.2	per	cent	
in 2017/2018.

We	have	also	removed	1,038	tonnes	of	plastic	
across	our	operations	since	2017	in	line	with	 
our plastic commitments. 

Water
Our	water	usage	has	increased	year-on-year	
reflecting additional hygiene measures in 
response to exacting technical standards.  
We	targeted	a	20	per	cent	reduction	in	water	
intensity	by	2020	(against	a	2008	baseline)	and	
we	exceeded	this	target	as	our	water	intensity	
has	actually	reduced	by	44	per	cent.	We	are	
looking	to	conserve	and	reuse	water	
where possible.

Our	new	poultry	site	in	Suffolk	has	been	
designed	to	be	more	efficient	in	terms	of	 
water	usage.	The	site	also	features	a	rainwater	
harvesting system and an effluent treatment 
plant	for	waste	water	recycling.

On	a	wider	level,	we	are	a	signatory	of	the	
Courtauld	2025	Water	Ambition	partnership,	
working	to	improve	water	efficiency	in	key	
sourcing	areas	to	help	reduce	water	stresses	and	
return	water	back	to	communities	and	nature.

Getting granular on food waste

We	were	the	first	meat	manufacturer	 
to	publish	baseline	food	loss	and	waste
figures	in	the	public	domain.	Our	edible	 
food	waste	accounts	for	just	0.5	per	cent	 
of	tonnes	sold	and	we	remain	on	track	 
to	become	a	zero	edible	food	waste	
producer	by	2030.

We	have	mapped	out	our	food	loss	and	
waste	hotspots	to	understand	where	 
and	why	we	are	wasting	food.	We	have	
identified	that	our	edible	food	loss	and	 
waste	comprises	raw	and	cooked	meat,	 
salt	and	cure,	flour,	pastry	and	vegetables.	

Most	of	this	waste	occurs	during	production	
due to human error such as spillages, 
process	issues	and	equipment failures.

We	are	taking	action	to	resolve	these	 
issues	through	a	combination	of	investing	 
in innovative processing techniques to 
reduce	wastage	and	increasing	staff	training.	
Our	Waste	Warriors	programme	is	central	 
to	this,	enabling	us	to	drive	action	on	the	
shop floor. Tesco recently recognised us as  
a supplier taking significant action on food 
waste	–	something	we	are	very	proud	of.

Phasing out plastic 

Since	2017	we	have	removed	more	than	1,038	tonnes	of	plastic	from	our	
business	and	are	on	track	to	halve	our	plastic	usage	by	2025.	This	year	we	
eliminated	PVC	films	from	all	of	our	food	packaging,	switching	to	more	
sustainable	alternatives	such	as	PET.

We	have	invested	in	new	machinery	to	manage	the	transition	from	non-recycled	 
to	recyclable	materials.	We	have	phased	out	the	use	of	black	plastic	and	all	of	our	
preformed	food	trays	now	contain	a	minimum	of	65	per	cent	recycled	content.

Going	forward,	in	line	with	our	Plastics	Pact	commitment,	we	are	working	
towards	all	of	our	plastic	packaging	being	fully	recyclable	by	2025	and	are	
working	with	our	customers	and	suppliers	to	achieve	this.	We	are	also	
undertaking	trials	on	substitute	packaging	materials	using	barrier	technologies	
that	can	increase	shelf	life	to	reduce	food	waste.	Another	area	we	are	exploring	
is	the	potential	to	return	food	packaging	to	stores	for	recycling	where	packaging	
can’t	be	easily	recycled	at	home.

Tones of plastic removed

1,038

43

Cranswick plc | Annual Report & Accounts 2020Shareholder InformationFinancial  StatementsCorporate  GovernanceStrategic  ReportOperating and financial review

Strong financial  
and strategic  
progress

Revenue and Adjusted Operating Profit

Revenue
Adjusted	Group	Operating	Profit*
Adjusted	Group	Operating	Margin*

£1,667.2m £1,437.1m
£92.3m
6.4%

£105.1m
6.3%

+16.0%
+13.9%
-12bps

+13.0%

2020

2019

Change  
(Reported)

Change 
(Like-for-like*)

*See Note 32.

Operating review
Impact of COVID-19
Given	the	timing	of	the	virus	outbreak	in	the	UK,	
the	Group’s	results	to	28	March	2020	have	not	
been	significantly	impacted	by	COVID-19.

Revenue
Reported	revenue	increased	by	16.0	per	cent	 
to	£1,667.2	million.	Like-for-like	revenue	of	
£1,623.8	million,	excluding	the	contribution	
from	acquisitions	in	the	year,	increased	by	 
13.0	per	cent,	with	corresponding	volumes	 
up	by	3.4	per	cent.	A	combination	of	new	
contract	wins,	strong	export	demand,	an	uplift	
in	poultry	revenue	following	the	successful	
commissioning	of	the	new	Eye	facility	and	pass	
through	of	higher	pig	prices	contributed	to	
robust	revenue	growth	across	all	categories.

Total	export	revenue	increased	by	91.9	per	cent	
year-on-year	with	Far	East	export	revenue	
122.0 per cent ahead. Total export revenue 
represented	11	per	cent	of	total	Group	revenue,	
up from 7 per cent a year earlier.

Adjusted Group operating profit
Reported	adjusted	Group	operating	profit	
increased	by	13.9	per	cent	to	£105.1	million,	with	
adjusted	Group	operating	margin	just	12	basis	
points	lower	at	6.3	per	cent	despite	absorbing	
start-up costs during the commissioning phase 
of	the	new	Eye	poultry	facility	and	modest	
COVID-19 costs in quarter 4.

Category review
Fresh Pork
Fresh Pork includes the three primary processing 
facilities and associated farming operations and 
represented	34	per	cent	of	Group	revenue.

Like-for-like	Fresh	Pork	revenue	increased	by	
22.3	per	cent	reflecting	strong	wholesale	and	
export	volumes.	The	average	numbers	of	pigs	
processed	each	week	during	the	year	increased	
by	7.9	per	cent	to	60,000	and	reached	record	
levels in March due to ongoing export demand 
and increased retail demand during the early 
stages	of	the	COVID-19	outbreak	in	the	UK.	
Fresh	Pork	retail	volumes	across	the	year	were	
ahead of the prior year.

African	Swine	Fever	(ASF)	had	a	material	impact	
on the price of, and demand for, exports to the 
Far	East	in	the	year.	By	year	end,	the	widespread	
outbreak	in	China	had	resulted	in	a	reduction	 
of nearly 50 per cent in the Chinese herd and an 
increase of almost 150 per cent in the country’s 
pig	price	from	January	2019.	We	were	well	
positioned to capitalise on the increased 
demand	from	China	with	our	in-depth	local	
knowledge	of	the	Chinese	market	and	our	
operational	expertise	enabling	us	to	increase	
the	supply	of	a	wide	range	of	products	including	
prime cuts and full carcasses into the region. 
This	capability	was	further	enhanced	by	the	
Norfolk	facility	being	awarded	approval	to	
export	trotters	to	China	from	October.	All	three	
pork	primary	processing	facilities	now	have	 
full	export	approval.	We	process	approximately	
one	third	of	all	British	pigs	but	accounted	 
for	in	excess	of	50	per	cent	of	UK	exports	to	 
the region during the year. Restocking of the 
Chinese	herd	has	started	but	it	is	expected	 
that	it	will	take	several	years	to	return	to	pre	 
ASF	levels	with	the	COVID-19	pandemic	 
putting	further	pressure	on	this recovery.	
ASF	outbreaks	continue	in	both	the	wild	boar	
and commercial pig populations in Eastern 
Europe.	Strict	controls	have	been	put	in	place	 

in	both	Poland	and	Germany	to	try	to	limit	the	
spread	of	the	virus.	We	are	acutely	aware	of	the	
impact	an	outbreak	of	ASF	would	have	on	the	
UK	pig	industry	including	its	ability	to	continue	
to	export.	The	UK	industry	remains	on	high	
alert	with	intensive	biosecurity	protocols	in	
place.	We	have	introduced	a	raft	of	preventative	
measures to minimise our exposure to the 
disease.	We	will	continue	to	reach	out	to	our	
industry	bodies	and	government	agencies	to	
ensure	that	the	risk	posed	by	ASF	to	the	UK	
farming	sector	is	fully	understood	and	brought	
to	the	attention	of	the	wider	public.

During	the	year	we	invested	heavily	in	our	
farming infrastructure, increasing our 
self-sufficiency	in	both	British	free	range	 
and outdoor pigs through the acquisition of 
Packington	Pork	in	December	and	British	Red	
Tractor assured pigs through the acquisition  
of the Buckle family’s pig farming and rearing 
operations and the remaining 50 per cent of  
our	White	Rose	Farms	joint	venture	in	February.	
Whilst	neither	acquisition	will	have	a	material	
impact on revenue, given the majority of their 
sales	are	now	Inter-Group,	these	acquisitions	
reinforce	our	commitment	to	build	a	
sustainable	and	traceable	farm-to-fork	
operation	in	line	with	our	Second	Nature	
strategy and they have increased our self-
sufficiency	in	UK	pigs	to	over	30	per	cent.	

We	also	invested	£9	million	across	the	three	
pork primary processing facilities during the 
year	including	investment	in	robotics,	
automation and the refrigeration system 
upgrade	at	our	Hull	facility.	We	also	continued	
to invest in our farming infrastructure across 
both	our	Wayland	and	Wold	farming	operations.

44

Cranswick plc | Annual Report & Accounts 2020Strategic ReportThe	average	UK	pig	price	(EU-spec	SPP)	was	 
7 per cent higher year-on-year. By the end  
of	March,	the	UK	pig	price	had	increased	by	 
19 per cent compared to a year earlier, reaching 
a	two-year	high.	The	EU	reference	pig	price	
increased	by	33	per	cent	during	the	year,	with	
the average price up 29 per cent year on year 
reflecting strong demand from China. 

Convenience
Convenience,	which	comprises	Cooked	 
Meats and Continental Products, represented 
36	per	cent	of	Group	revenue.	Like-for-like	
Convenience revenue, excluding the impact of 
the	Katsouris	Brothers	acquisition	in	July	2019,	
increased	by	10.5	per	cent	reflecting	strong	
growth	in	both	Cooked	Meats	and	Continental	
Products.	Including	the	contribution	from	
Katsouris	Brothers,	Convenience	revenue	 
was	18.8	per	cent	ahead	of	the	prior	year.

Cooked Meats revenue increased strongly, 
underpinned	by	contract	wins	with	two	of	the	
Group’s	key	retail	customers.	A	£13.9	million	
extension	to	the	Sutton	Fields	site	was	
completed during the early part of the year  
to	accommodate	a	new	premium	retail	contract.	 

The	extension	was	built	and	commissioned	
incredibly	quickly	to	take	on	the	new	business.	
This proved operationally challenging in the 
pre-Christmas	period,	but	by	year	end	these	
difficulties	had	been	addressed	with	the	site	
performing	more	in	line	with	expectations.	
Further investment of £17.0 million across  
the	three	Cooked	Meats	facilities	will	enable	us	
to continue to develop key retail partnerships 
and cement long-term supply agreements. 

These	supply	agreements	now	extend	to	 
over	90	per	cent	of	the	Cooked	Meats	business.	
Growth	has	also	been	strong	in	our	‘Sous	Vide’	
products,	within	the	growing	‘Slow	Cook’	
category,	which	delivered	double-digit	growth	
during the year.

The	Continental	Products	business	was	
augmented,	in	July	2019,	by	the	acquisition	 
of	Katsouris	Brothers,	a	leading	processor	 
and multi-channel supplier of Continental and 
Mediterranean food products. The acquisition 
broadened	our	offering	in	several	fast-growing	
non-meat	categories.	Like-for-like	Continental	
Products revenue improved year-on year, 
underpinned	by	growth	in	corned	beef,	 
olive and pre-pack ranges. Christmas trading 
was	particularly	strong	following	the	launch	of	
multi-component platters into the premium 
tiers of three of our key retail customers and 
into one of the discounters. These platters 
included a range of olives, antipasti, cheeses, 
biscuits,	dips	and	charcuterie.	Ongoing	
investment	in	the	new	Bury	facility,	alongside	 
a reinforced management team helped drive 
labour	and	yield	efficiencies	as	well	as	
environmental	benefits.	Further	investment	 
in the automation of olive packing has 
increased throughput	and	created	capacity	to	
accommodate	future	volume	growth.	During	
the year the freehold site at Trafford Park, 
Manchester,	which	was	vacated	when	the	
Continental	business	moved	to	its	new	location	
in	Bury,	was	sold	for	£3.2	million,	generating	 
a profit on disposal of £0.4 million.

The financial 
results reflect  
a year of 
outstanding  
growth and 
development.

45

Cranswick plc | Annual Report & Accounts 2020Shareholder InformationFinancial  StatementsCorporate  GovernanceStrategic  ReportOperating and financial review continued

Katsouris	Brothers	has	performed	in	line	with	
expectations	since	acquisition.	Strong	growth	
has	been	achieved	across	several	niche	product	
ranges,	and	we	have	worked	closely	with	the	
site’s	retail	customers	to	adapt	established	
products	to	evolving	retail	trends.	This	work	
was	recognised	by	the	business	receiving	the	
award	of	‘Brand	Partner	of	the	year	2019’	from	
the site’s anchor customer, a tremendous 
achievement	for	the	business	and	indicative	of	
the	close	and	successful	working	relationship	
the	two	businesses	have.	

Gourmet Products
Gourmet	Products,	which	comprise	Sausage,	
Bacon and Pastry, represented 17 per cent  
of	Group	revenue.	Gourmet	Products	revenue	
increased 6.5 per cent on the prior year  
with	strong	growth	in	pastry	products	
complemented	by	more	modest	growth	 
in	bacon	and	sausage	products.	

Modest	Sausage	revenue	growth	was	due	in	
part	to	a	very	strong	barbecue	season	in	the	
prior year and the loss of a retail contract part 
way	through	the	current	financial	year.	This	
offset	growth	achieved	through	continued	
success	in	retail	led	new	product	development,	
growth	in	the	food	service	channel	and	 
a strong Christmas trading period. 

Positive	volume	and	revenue	growth	in	 
Bacon	reflected	new	food	service	business	
coming on stream during the period and 
increased	promotional	activity	with	a	key	retail	
customer. Product mix also had a positive 
impact	with	strong	sales	of	‘Ready	to	Cook’	
gammon products.

Strong	growth	in	Pastry	was	driven	by	new	
contract	wins	and	sales	of	the	‘Best	Ever’	and	
‘En-Croute’	ranges,	which	are	supplied	to	the	
site’s anchor retail customer, performing ahead 
of	expectations.	Food	Service	contract	wins	in	
the year included the successful launch of the 
pork	and	pancetta	sausage	roll	with	a	leading	
coffee	shop	chain	which	became	its	best-
selling product. Other highlights included 
growth	of	vegan	ranges	for	both	retail	and	 
food service channels including sausage rolls 
and a tarte tatin. Further investment in the 
Malton site during the year helped support 
product innovation and led to improved 
operational efficiency. 

Poultry
Poultry,	which	includes	Fresh	and	Cooked	
Poultry	represented	13	per	cent	of	Group	
revenue.	Poultry	revenue	increased	by	 
8.6 per cent in the year. 

Commissioning	of	the	new	£78	million	poultry	
primary processing facility in Eye, Suffolk, 
started	in	November	and	was	completed	prior	
to the year end. The completion of one of 
Europe’s most advanced poultry primary 
processing facilities also marked the closure  
of	the	old	Weybread	facility,	with	the	customer	
base	being	realigned	prior	to	transfer	of	
production	to	Eye.	Following	the	rapid	

46

commissioning period in the third quarter  
and	subsequent	ramp-up	phase	in	the	fourth	
quarter,	birds	processed	have	now	reached	 
1.1	million	per	week.	The	Eye	facility	is	the	most	
technologically advanced and efficient poultry 
processing	plant	in	the	UK.	In	addition	to	this,	
significant	environmental	benefits	will	be	
generated	with	the	facility	being	industry	
leading	in	terms	of	water	and	power	usage	 
per	bird.	An	integrated	Combined	Heat	and	
Power	plant	and	effluent	plant,	which	allows	 
up	to	60	per	cent	of	the	daily	water	requirement	
for	the	site	to	be	recycled,	is	on	track	to	be	 
fully commissioned shortly.

Further	investment	continues	to	be	made	in	 
the upstream agricultural operations, including 
the commissioning of a second feed mill in 
Hoxne,	Suffolk	and	the	successful	trial	of	 
‘in	shed’	hatching	to	ensure	increased	primary	
processing	volumes	can	be	met	from	our	 
fully vertically integrated supply chain. In 
establishing	a	supply	chain	of	1.1	million	birds	
per	week	prior	to	the	new	Eye	facility	fully	
coming	on	stream,	we	needed	to	sell	some	 
of	these	birds	out	into	the	open	market	and	 
so	were	exposed	to	subdued	bird	pricing.	 
Also,	above	average	summer	temperatures	
adversely	affected	bird	growing	performance	
albeit	the	impact	of	this	was	not	as	severe	as	 
in the previous financial year. The supply chain 
has	now	rebalanced	to	reflect	the	ongoing	 
uplift in demand from the Eye facility.

Sales	of	premium	Cooked	poultry	grew	
modestly	during	the	year	with	a	new	retail	
contract	win	and	continued	growth	across	 
the	business’	other	retail	customers	as	well	 
as a strong Christmas period offsetting soft 
manufacturing and food service demand. 

Finance review
Revenue
Reported revenue at £1,667.2 million (2019: 
£1,437.1	million)	increased	by	16.0	per	cent	
compared	to	the	previous	year,	with	growth	
across	all	categories.	On	a	like-for-like	basis,	
excluding	the	contribution	from	acquisitions,	
revenues	were	13.0	per	cent	higher.

Adjusted gross profit and adjusted EBITDA
Adjusted gross profit of £221.3 million (2019: 
£186.5	million)	increased	by	18.7	per	cent	 
with	adjusted	gross	profit	margin	increasing	 
to 13.3 per cent (2019: 13.0 per cent). Adjusted 
EBITDA	increased	by	28.1	per	cent	to	£155.3	
million (2019: £121.2 million ) and adjusted 
EBITDA margin increased to 9.3 per cent  
(2019:	8.4	per cent).

Adjusted Group operating profit
Adjusted	Group	operating	profit	of	 
£105.1 million (2019: £92.3 million) increased  
by	13.9	per	cent	and	adjusted	Group	operating	
margin	was	6.3	per	cent	of	sales	compared	to	
6.4 per cent last year. The first time application 
of	IFRS	16	Leases	increased	adjusted	Group	
operating	profit	by	£1.2	million	in	the	current	
year. See page 114.

Share of loss of joint venture
Share of loss of joint venture of £0.1 million 
(2019: £0.1 million) represents the start-up 
losses	of	White	Rose	Farms.	The	remaining	 
50	per	cent	share	of	the	business	was	acquired	
during	the	year	as	part	of	the	Group’s	longer-
term strategy to secure commercial pig supply.

Finance costs and additional funding
Net financing costs of £2.8 million included  
£1.6	million	of	IFRS	16	Lease	interest,	
recognised	within	finance	costs	for	the	first	
time in the year. Underlying net finance costs 
were	£1.0	million	higher	than	the	prior	year,	 
with	higher	average	borrowings	used	to	fund	
record capital expenditure and the acquisition 
of	Katsouris	Brothers,	Packington	Pork	and	
White	Rose	Farms.	

The	Group’s	core	banking	facility	is	unsecured,	
runs	to	November	2023	and	comprises	a	
revolving credit facility of £160 million (falling  
to	£120	million	from	November	2022),	including	
a committed overdraft of £20 million. It also 
includes the option to access a further £40 
million on the same terms at any point during 
the term of the agreement.

During	the	year	the	Group	arranged	an	
additional £40 million of short-term, unsecured 
funding,	split	evenly	across	two	of	its	incumbent	
banking	partners,	which	runs	to	December	
2020.	This	increases	the	Group’s	overall	facilities	
to	£200	million,	providing	the	business	with	over	
£100 million of headroom at 28 March 2020.  
The	adequacy	of	this	facility	has	been	considered	 
as	part	of	robust	scenario	testing	performed	
over	the	3	year	viability	period	for	the	Group.

Adjusted profit before tax
Adjusted	profit	before	tax	was	11.2	per	cent	
higher at £102.3 million (2019: £92.0 million).

Taxation
The tax charge of £21.3 million (2019: £16.9 
million)	was	20.5	per	cent	of	profit	before	tax	
(2019: 19.5 per cent). The standard rate of  
UK	corporation	tax	was	19.0	per	cent	(2019:	
19.0 per cent). The effective corporation tax 
rate	in	both	years	was	higher	than	the	standard	
rate due to non-qualifying depreciation and 
disallowable	expenses,	and,	in	the	current	year,	
due to a change in the rate of deferred tax  
from 17 per cent to 19 per cent.

Tax strategy
Our	tax	strategy	is	aligned	with	our	vision	and	
core	values	and	fits	within	our	overall	Corporate	
Governance	structure.	Our	strategy	ensures	
that	we	comply	with	all	tax	laws	wherever	we	 
do	business	and	that	we	pay	all	taxes	that	we	
are	legally	required	to	pay	when	they	fall	due.	 
To	safeguard	our	reputation	as	a	responsible	
taxpayer	we	do	not	participate	in	any	tax	
planning arrangements that do not comply  
with	either	the	legal	interpretation	or	the	spirit	
of	tax	laws.	Our	tax	strategy	can	be	found	 
on	our	website:	www.cranswick.plc.uk.

Cranswick plc | Annual Report & Accounts 2020Strategic Report 
Dividend policy
We	believe	in	paying	a	sustainable	dividend	
which	delivers	a	strong	return	to	investors	but	 
is	balanced	against	the	need	to	invest	in	the	
future	of	the	business.	Our	policy	ensures	 
that shareholder income streams are strongly 
aligned	to	profitability	and	the	sustained	growth	
in	the	Group’s	profits	has	been	matched	by	 
the	Group’s	dividend	per	share	growth	which	 
is	unbroken	for	30	years	(see	page	3).	Our	
dividend	policy	can	be	found	on	our	website:	
www.cranswick.plc.uk.

Adjusted earnings per share
Adjusted	earnings	per	share	increased	by	 
8.4 per cent to 156.4 pence (2019: 144.3 pence). 
The	average	number	of	shares	in	issue	was	
51,966,000 (2019: 51,385,000).

Statutory profit measures
Statutory	profit	before	tax	was	£104.0	million	
(2019:	£86.5	million),	with	statutory	Group	
operating profit at £106.8 million (2019:  
£86.8 million) and statutory earnings per  
share of 159.1 pence (2019: 135.5 pence). 
Statutory	gross	profit	was	£226.7	million	 
(2019: £183.7 million). Full reconciliations of 
these results to the adjusted measures can  
be	found	in	Note	32.

Acquisition of Katsouris Brothers
On	26	July	2019,	we	acquired	the	whole	 
of	the	issued	share	capital	of	Katsouris	 
Brothers	Limited,	a	leading	Continental	and	
Mediterranean	food	products	supplier,	which	
further	broadened	our	non-meat	activities.	 
The	initial	cash	consideration	was	£41.3	million	
net	of	cash	acquired	with	a	further	fixed	
payment	of	£0.7	million	paid	in	October	2019.	
Contingent consideration of up to £7.0 million  
is	due	during	the	new	financial	year.	Further	
details of the transaction are set out in Note 16.

Acquisitions of farming operations
On	16	December	2019,	the	Group	acquired	the	
whole	of	the	issued	share	capital	of	Packington	
Pork	Limited,	which	comprises	pig	farming	 
and rearing operations and specialises in the 
production of British free range and outdoor 
bred	pigs.	On	10	February	2020,	the	Group	
acquired the Buckle family’s pig farming  
and	rearing	operations	as	well	as	the	family’s	 
50	per	cent	share	of	the	White	Rose	Farms	
Limited	pig	production	joint	venture	set	up	 
by	Cranswick	and	the	Buckle	family	in	2018.	 
The	enlarged	White	Rose	Farms	pig	enterprise	
specialises in the production of Red Tractor 
assured pigs. The initial cash consideration  
for	both	farming	operations	combined	was	
£27.4	million	net	of	cash	acquired,	with	deferred	
consideration of £3.9 million paid in April. 
Further details of the transactions are set out  
in Note 16.

Cash flow and net debt
The	net	cash	inflow	from	operating	activities	in	
the	year	was	£117.0	million	(2019:	£87.7	million)	
reflecting	the	increase	in	Group	operating	

£’m

Other
(2.6)

Decrease in  
net funds
(77.5)

Acquisitions/ 
loan to joint  
venture & loans  
repaid
76.2

profit	and	a	lower	working	capital	outflow	of	
£13.2	million	(2019:	£17.8	million).	Net	debt	at	
the	end	of	the	year	was	£146.9	million	(2019:	 
net	funds	of	£6.3	million)	with	the	inflow	from	
operating	activities	offset	by	£65.9	million	of	
IFRS	16	lease	liabilities	recognised	for	the	first	
time	(Note	13),	a	net	£69.4	million	cash	outflow	
on acquisitions (Note 16), £97.1 million invested 
in	our	asset	base,	net	of	disposal	proceeds	 
and £22.6 million of dividends paid to the 
Group’s	Shareholders.

Allocation of resources 
Free	cash	flow:	£115.8	million

COVID-19
Towards	the	year	end	the	Group	incurred	
certain costs relating to the COVID-19 
pandemic. These costs primarily consist of 
inventory	write-downs	and	an	increase	in	the	
provision	for	bad	debts	relating,	respectively,	 
to	products	destined	for	and	receivables	due	
from certain customers. See Notes 18 and 19.

UK Referendum on EU Membership
The continued uncertainty over the outcome 
of trade and other negotiations in respect  
of	the	UK’s	exit	from	the	EU	drives	volatility	in	
currency	markets	and	uncertainty	within	the	
European	labour	market.	The	Group	therefore	
continues	to	monitor	and	manage	its	business	
risks	in	these	areas	with	the	key	issues	facing	
the	Group	being;	access	to	and	cost	of	labour;	
import tariffs on EU pork and continental food 
products; and the valuation of Sterling versus 
the	Euro	and	other	world	currencies.

Net capital  
expenditure
97.1

Dividend  
paid
22.6

The	Group’s	Brexit	taskforce,	made	up	of	 
key	internal	stakeholders	and	supported	by	
external advisers, continues to meet regularly 
to	review	Brexit	related	risks	and	develop	and	
deliver mitigating plans.

As	political	negotiations	continue,	the	Board	will	
monitor	outcomes,	seek	to	assess	the	possible	
impact on its stakeholders and implement 
appropriate responses.

Summary
The financial results reflect a year of 
outstanding	growth	and	development	
underpinned	by	earnings	enhancing	and	
strategically	important	acquisitions,	as	well	 
as a record level of capital investment to drive 
continued	growth,	particularly	within	our	
poultry	category.	Whilst	the	current	COVID-19	
outbreak	presents	significant	challenges	for	 
all	businesses,	we	have	continued	to	perform	
strongly	through	the	crisis.	Our	robust	financial	
position,	conservatively	managed	balance	
sheet	and	class	leading	asset	base	leave	us	 
well	placed	to	deliver	operationally	during	this	
difficult	time	and	will	support	our	continued	
growth	and	development	going	forward.

Mark Bottomley
Finance Director
23	June	2020

IFRS 16: ‘Leases’
The	Group	has	adopted	IFRS	16	‘Leases’	during	
the year, recognising an initial £40.2 million  
of	right-of-use	assets	and	lease	liabilities	 
on	the	transition	date	of	31	March	2019.	Lease	
liabilities	were	£65.9	million	at	the	end	of	the	
year. Right-of-use assets include £8.5 million 
recognised as a result of acquisitions and  
£25.0 million of leases taken out in the year.  
The	income	statement	impact	was	modest	
with	a	£1.2	million	increase	in	adjusted	Group	
Operating	Profit	being	offset	by	£1.6	million	 
of additional interest costs driving an overall 
£0.4	million	reduction	in	adjusted	profit	before	
tax. Further details of the impact of IFRS 16  
are given in Note 2 and 13.

Pensions
The	Group	operates	defined	contribution	
pension	schemes	whereby	contributions	 
are	made	to	schemes	administered	by	major	
insurance	companies.	Contributions	to	these	
schemes are determined as a percentage  
of employees’ earnings.

The	Group	also	operates	a	defined	benefit	
pension	scheme	which	has	been	closed	 
to	further	benefit	accrual	since	2004.	The	
surplus on this scheme at 28 March 2020  
was	£7.2	million,	compared	to	a	deficit	of	 
£6.5 million at 30 March 2019, reflecting,  
in part, a long-term commitment to increased 
funding	for	the	scheme.	Cash	contributions	 
to the scheme during the year, as part of the 
programme	to	fully	fund	the	scheme,	were	 
£1.8 million. The present value of funded 
obligations	was	£33.4	million,	and	the	fair	 
value	of	plan	assets	was	£40.6	million.

47

Cranswick plc | Annual Report & Accounts 2020Shareholder InformationFinancial  StatementsCorporate  GovernanceStrategic  Report 
Risk Report

Risk management

As	a	leading	UK	food	manufacturer	in	a	competitive	environment	
it	is	important	that	the	Group	identifies,	assesses	and	prioritises	
its	risks	to	help	manage	and	mitigate	the	probability	and	impact	
of these risks occurring.

Our approach to risk management 
In	common	with	other	businesses	we	face	 
a variety of risks and uncertainties. It is through  
a structured approach to risk management  
that	we	are	able	to	mitigate	these	risks,	which	
supports the successful delivery of our strategic 
objectives	and	also	enables	us	to	pursue	new	
business	opportunities	as	and	when	they	arise.	
The	Group	has	an	established	risk	management	
framework	in	place	to;	identify,	evaluate,	mitigate	
and	monitor	the	risks	the	business	faces,	which	
incorporates	both	a	“top-down	approach”	to	
identifying	our	principal	risks	and	a	“bottom-up	
approach”	to	identify	our	operational	risks.	

The	Board	has	the	overall	responsibility	for	 
the	risk	management	framework	however,	 
the	Board	delegates	the	ongoing	review	of	this	
to	the	Group	Risk	Committee,	which	is	chaired	
by	the	Group	Finance	Director	and	consisting	 
of key Senior Managers, has met four times 
over the course of the year. 

The	outputs	from	the	Group	Risk	Committee	
are	reviewed	by	the	Audit	Committee	with	
regular	updates	being	provided	to	the	Board.	
This includes understanding the movement  
in risks, the status of mitigating actions and 
importantly highlighting emerging risks. The 
Group	also	has	a	well-established	and	effective	
in	house	Internal	Audit	team	which	reports	to	
the Audit Committee and provides further 
independent	assurance	that	the	Group’s	 
risk	management	framework,	governance	 
and internal control procedures are  
operating effectively. 

During	the	course	of	the	year	a	review	of	the	
maturity	and	effectiveness	of	the	Group’s	risk	
management	framework	was	completed	by	
Aon	plc.	This	concluded	that	overall	the	Group’s	
risk	management	framework	was	embedded	
and	robust,	with	supporting	risk	management	
processes	also	being	appropriate.

48

An	overview	of	the	Group’s	risk	management	framework	is	shown	below.

Top Down 
Approach

R I N G

O

O NIT

M

IDENTIFIC

A

T
I

O

N

RISK 
MANAGEMENT 
FRAMEWORK

M

I

T

I

G

A

T

I

O

N

T
N
E
M
S
S
E
S
AS

PRIORITIS AT I O N

Bottom Up 
Approach

Board of Directors
Responsible	for	the	Group’s	risk	management	framework,	Internal	Controls	and	for	setting	
the	Group’s	overall	risk	appetite.

Audit Committee
Reviews	the	system	of	Internal	Controls	that	are	in	place	and	provides	assurance	to	the	
Board	that	the	risk	management	framework	and	Internal	Controls	are	operating	effectively.

Group Risk Committee
Provides oversight and advice to the Audit Committee and Board in relation to current and 
potential future risk exposures and mitigation strategies.

Internal Audit
Provides assurance to the Audit Committee and Board that Internal Controls are adequate 
and risk management processes are effective.

Operational Management
Deploy site level risk management processes to ensure risks are adequately identified 
and controlled.

Key areas of focus this year
During	the	course	of	the	year	there	has	been	
focus on a range of risks such as competitor 
activity,	the	continued	threat	of	cyber-attacks,	
labour	availability	and	the	risks	associated	 
with	Brexit,	African	Swine	Fever	and	COVID-19.	

Brexit
As commented upon in prior years, there are a 
number	of	risks	associated	with	the	UK	leaving	
the	EU.	The	Group	continues	to	plan,	during	the	
current	“transition	period”,	for	the	UK’s	exit	from	
the	EU	with	new	arrangements	and	regulations	

Cranswick plc | Annual Report & Accounts 2020Strategic Report 
 
 
 
 
currently	planned	to	take	effect	from	1	January	
2021.	The	Group	has	a	Brexit	Taskforce	in	place	
which	is	led	by	the	Group	Finance	Director	and	
consisting of Senior Managers and key internal 
stakeholders, has regularly met over the course 
of	the	year	to	review	the	risks	associated	with	
Brexit and develop mitigating plans. Specific 
areas	of	focus	have	included;	labour	availability,	
raw	material	sourcing,	the	financial	implications	
of	adopting	World	Trade	Organisation	tariffs	in	
the	event	of	Free	Trade	Agreements	not	being	
agreed and assessing the issues facing the 
Group’s	Ballymena	site	in	Northern	Ireland.	

Regarding	labour,	the	Group	over	the	course	 
of the year has experienced pressure on  
the	availability	of	specialist	labour	skills	from	 
a	reduction	of	labour	migration	from	EU	
countries.	However,	the	Group	is	continually	
reviewing	and	improving	its	recruitment	
processes	and	relationships	with	third	party	
agency providers to reflect changing market 
conditions. In addition, over the short to 
medium	term	the	announcement	by	the	UK	
Government	that	EU	citizens	are	allowed	to	
remain	within	the	UK,	even	in	the	absence	of	
Free Trade Agreements, also helps to mitigate 
this risk.

In	terms	of	raw	material	sourcing,	an	analysis	 
has	been	completed	of	key	import	product	
flows	specifically	in	relation	to	the	Group’s	
Continental	Fine	Foods	and	Katsouris	Brothers	
businesses,	which	require	high	volumes	of	
product from EU countries such as Spain and 
Greece.	To	date	no	significant	issues	have	been	
identified	however,	as	the	UK	moves	further	
through	the	“transition	period”	the	Group	 
will	work	with	key	EU	suppliers	to	ensure	 
that the necessary arrangements to trade  
with	the	UK,	after	the	UK	has	left	the	EU,	have	

been	made	therefore	ensuring	continuity	 
of supply is in place to meet the demands  
of	the Group.	

Finally	the	Group	has	calculated	the	cost	of	
adopting	World	Trade	Organisation	tariffs	 
in the event of Free Trade Agreements not 
being	agreed	to	be	significant,	but	this	is	not	
uncommon	within	the	food	sector	due	to	the	
high	duty	costs	associated	with	food	products.	
However,	to	lessen	the	associated	potential	
financial	impact,	the	Group	is	progressing	 
a range of mitigation strategies to include; 
ensuring	HMRC	tariff	product	codes	are	
correctly	applied	across	the	business,	reviewing	
the	routes	and	countries	the	EU	raw	materials	
are	sourced	from,	utilising	a	range	of	available	
custom reliefs and quantifying the likely residual 
level	of	tariff	costs	to	be	recovered	through	
existing customer pricing models.

African Swine Fever 
The	Group	continues	to	monitor	the	 
risk	of	African	Swine	Fever	spreading	from	
China	and	Eastern	Europe,	which	if	it	arrived	in	
the	UK	could	significantly	impact	the	Group’s	
operations.	During	the	year	the	Group	
refreshed	existing	farm	unit	bio-security	
protocols to include; procedures for visitors 
accessing farm units, rolled out guidance 
across	the	Group	on	the	need	for	all	employees	
to	be	constantly	aware	of	the	threat	of	African	
Swine	Fever	and	proactively	engaging	with	
industry	bodies	on	this	matter	such	as	the	
National	Pig	Association	and	the	World	
Organisation	for	Animal	Health.	

of	risk	that	the	business	is	willing	to	accept	in	 
order to achieve its strategic and operational 
objectives.	Over	the	course	of	the	year,	the	
Board	initiated	work	to	formalise	our	approach	
to developing and reporting our risk appetite 
statements for our five principal risk categories 
and importantly to validate ongoing activities 
required to manage our reported risks. The 
Group	considers	a	risk	that	can	significantly	
affect the performance, future prospects  
or	reputation	of	the	business	is	deemed	to	be	 
a principal risk. 

Overall the Board’s approach is to minimise 
risks	which	are	significant	and	may	impact	on	
the	Group’s	reputation	in	operational	areas	
such as product quality, health & safety or 
compliance	with	laws	and	regulations.	However,	
the Board recognises that in the pursuit of  
the	Group’s	strategic	objectives	there	is	an	
appropriate	“risk/reward	trade-off”	which	 
allows	for	specific	decisions,	such	as	business	
acquisitions	or	capital	expenditure,	to	be	
progressed	where	a	higher	level	of	risk	may	 
be	accepted.	

COVID – 19 Risk
In	late	January	2020,	the	COVID-19	outbreak	
arrived	in	the	UK	and	emerged	as	a	significant	
issue	to	not	only	the	Group	but	businesses	
around	the	world	and	presented	a	number	 
of unprecedented challenges. Throughout  
the	COVID-19	outbreak	the	situation	has	been	
extremely	fluid	and	as	such	the	Group	put	in	
place	a	number	of	actions	to	mitigate	the	
associated	potential	impacts	to	the	business.	

Risk appetite
The	UK	Corporate	Governance	Code	requires	
companies to determine their risk appetite, 
which	is	an	expression	of	the	amount	and	type	

Unlike	other	businesses	which	have	been	
severely	impacted	by	the	COVID-19	outbreak	
such as the aviation, hospitality and tourism 
sectors,	the	Group	and	more	broadly	the	food	

49

Cranswick plc | Annual Report & Accounts 2020Shareholder InformationFinancial  StatementsCorporate  GovernanceStrategic  ReportRisk Report continued

sector, remains resilient and fundamental  
to consumers and ultimately the health and 
wellbeing	of	the	country.	

Following	the	emergence	of	COVID-19	in	 
the	UK,	the	Group	immediately	established	 
a	coronavirus	crisis	team	which	is	led	by	 
the Chief Operating Officer and Commercial 
Director	and	includes	a	number	of	other	
Directors, Senior Managers and key internal 
stakeholders.	Utilising	existing	Group	crisis	
management	procedures	and	business	
continuity plans, the coronavirus crisis team 
ensures all emerging risks and issues are 
effectively addressed to include; focusing  
on	the	health	and	general	wellbeing	of	all	our	
employees, ensuring all our sites remained 
operational through this challenging time  
thus	enabling	the	Group	to	continue	to	meet	
customer demand, effectively managing 
fluctuating	staff	absenteeism	levels,	working	
with	our	key	suppliers	to	maintain	a	continued	
supply	of	raw	materials	and	importantly	
developing a suite of guidance to ensure 
consistent	and	timely	communication	with	
employees	across	the Group.

The	impact	of	COVID-19	has	been	modelled	 
in	the	Viability	Statement	which	was	based	on	
an	assessment	of	various	severe	but	plausible	
scenarios	including;	current	Government	
national	lockdown	being	further	extended,	
future	Government	national	lockdowns	due	 
to spikes in COVID-19 infection rates, future 
regional hot spots arising leading to specific 
site operational challenges and through the 
extension of social distancing rules. Currently 
the level of uncertainty relating to the potential 
short to medium term impact of COVID-19 
remains	high,	however,	the	Group	is	in	a	strong	
financial, strategic and operational position  
to	address	the	uncertainties	of	the	outbreak	 
as	and	when	they	arise.	

It is evident that COVID-19 impacts upon many 
of	the	Group’s	principal	risks	firstly	“Growth & 
Change”,	whereby	the	outbreak	has	impacted	
on	the	Group’s	activities	specifically	within	 
the	food	service	sector,	where	demand	has	
declined	with	the	introduction	of	Government	
lockdown	measures,	although	this	has	been	
offset	by	compensating	increases	in	retail	
volume. Secondly regarding “IT Systems & Cyber 
Security”,	the	COVID-19	outbreak	has	impacted	
on	the	Group’s	operations	specifically	with	an	
unprecedented	UK	and	global	increase	in	the	
levels	of	phishing	attempts	and	cyber-attacks.	
In	addition,	changing	working	practices	with	an	
unprecedented	number	of	employees	working	
from	home	presents	new	risks	and	challenges.	
Finally regarding “Interest rates, foreign 
exchange and liquidity”,	in	common	with	other	
businesses	in	the	UK	the	Group	is	mindful	 
of	the	increased	risk	for	customer	bad	debts,	
specifically	within	the	food	service	sector,	 
and	the	general	tightening	of	liquidity	within	 
the	banking	sector.

50

As	a	result	of	the	COVID-19	outbreak	there	 
are	several	key	areas	where	the	Group	has	 
put	in	place	a	number	of	immediate	actions	to	
mitigate	emerging	risks	to	the	business	which	
are	summarised	below.

People Management
Should	the	business	suffer	a	significant	 
loss of core staff or Senior Management 
through infection of COVID-19 or the need for 
employees to self-isolate, there is the potential 
for	production	at	sites	to	be	impacted.	As	people	
have	been	clearly	affected	the	most	by	the	
COVID-19	outbreak,	the	Group	has	ensured	 
that	employee	safety	has	been	at	the	forefront	
of	all	decisions	made	which	include;	new	 
hygiene	protocols	being	introduced,	additional	
handwashing	stations	and	sanitisation	of	
communal	areas.	The	Group	has	also	introduced	
a	number	of	new	social	distancing	measures	 
to include; staggered shift patterns, additional 
breaks,	new	communal	areas,	restrictions	when	
operating machinery and importantly ensuring 
that	there	is	constant	communication	with	
employees during this challenging time through 
the	use	of	the	Group’s	intranet	site,	coupled	 
with	increased	site	visits	from	the	Group’s	
occupational	nurse	for	those	employees	who	
have	medical	issues	or	wellbeing	concerns.	

Consumer Demand
Through the forced closure of the food  
service	sector,	the	COVID-19	outbreak	saw	 
an	unprecedented	change	to	consumer	buying	
habits,	with	the	Group	seeing	an	increase	in	
retail sales and a decline in food service sector 
sales.	The	Group	has	a	number	of	customers	in	 
the food service sector and there is a risk that 
demand for our products in this area could fall  
if	consumers	change	their	buying	preferences	
over the short to medium term. Although, 
market	data	over	recent	weeks	is	suggesting	
that	there	are	signs	that	consumer	habits	 
are	beginning	to	stabilise.	Going	forward	the	
Group	will	be	working	with	both	customers	 
and	consumers	to	establish	“the	new	normal”.	

Supply Chain
There	is	a	risk	to	the	business	that	delays	or	
shortfalls of key supplies such as PPE (personal 
protective equipment) for factory staff could 
adversely	impact	upon	the	ability	of	our	sites	 
to produce and meet consumer demands. 
Following	the	COVID-19	outbreak,	the	Group	
has	taken	a	number	of	mitigating	actions	and	
has	worked	closely	with	key	suppliers	to	ensure	
continuity	of	supply.	Specifically,	where	stock	
holding	levels	were	required	to	be	increased,	
future	orders	were	brought	forward	and	
contingency	arrangements	with	alternative	
suppliers	were	sought	which	is	controlled	by	
frequent	reviews	of	areas	of	supply	chain	risk	 
by	the	Group	Purchasing	Team.

Viability statement 
In	accordance	with	the	provisions	of	the	UK	
Corporate	Governance	Code,	the	Board	has	
assessed	the	viability	of	the	Group	over	an	
appropriate period, taking into account the 
current position, future prospects and the 
potential	impact	of	both	the	principal	risks	
outlined on pages 52 to 54 of the Annual Report 
and	a	prolonged	outbreak	of	COVID-19.
The Board have determined that a three-year 
period to March 2023 is an appropriate period 
over	which	to	provide	its	Viability	Statement.	
This	timeframe	has	been	specifically	chosen	
due to the current financial and operational 
planning	cycles	of	the	Group.	In	making	this	
assessment	of	viability,	the	Board	carried	out	 
a	robust	assessment	of	the	principal	risks	 
and	uncertainties	facing	the	Group	as	well	 
as	considering	both	the	current	and	potential	
future	impact	of	COVID-19	on	the	business.

Principal	risks	which	were	assessed	to	have	the	
highest likelihood of occurrence or the severest 
impact,	crystallising	both	individually	and	in	
combination,	as	well	as	a	subset	of	risks	
associated	specifically	with	COVID-19,	were	
considered. These risks included: a significant 
decline in consumer demand; Brexit disruption; 
labour	availability	and	cost;	an	outbreak	of	
African	Swine	Fever	(ASF)	in	the	UK	and	Europe;	
and the further potential impact of COVID-19. 

Having	considered	the	magnitude	of	the	risks,	
the	linkage	between	them	and	potential	
mitigation,	as	well	as	the	level	of	uncertainty	
surrounding the risk, extensive modelling  
was	performed	focussing	on	both	the	impact	 
of	COVID-19	and	the	risk	of	an	outbreak	of	 
ASF	in	the	UK	and	Europe.

In	addition,	the	Board	acknowledges	that	 
there	are	a	number	of	uncertainties	and	 
risks	associated	with	Brexit.	These	risks	have	 
been	considered	in	making	this	assessment	 
of	viability	including;	labour	availability,	raw	
material sourcing, the unique issues of the 
Northern Ireland Protocol and importantly  
the	financial	implications	of	adopting	World	
Trade Organisation tariffs in the event of Free 
Trade	Agreements	not	being	agreed.	However,	
to lessen the potential financial impact of 
Brexit,	and	reduce	the	risk	to	an	acceptable	
level,	the	Group	is	already	progressing	a	range	
of mitigation strategies to include; ensuring 
HMRC	tariff	product	codes	are	correctly	
applied	across	the	business,	reviewing	the	
trade	routes	and	the	countries	that	EU	raw	
materials are sourced from, utilising a range  
of	available	customs	reliefs	and	quantifying	 
the	likely	residual	level	of	tariff	costs	to	be	
recovered through existing arrangements  
with	customers.	

In	establishing	relevant	severe	but	plausible	
downside	scenarios,	the	Board	has	explored	 
a	number	of	possible	outcomes	consulting	
extensively	with	internal	experts	and	has	
continued	to	closely	monitor	Government	
guidance.

Cranswick plc | Annual Report & Accounts 2020Strategic ReportModelled COVID-19 scenarios include: 
•  A prolonged closure of food service outlets 
in 2020 leading to reduced food service 
sales,	mitigated	by	increased	retail	demand	

•	 Repeated	but	less	severe	closures	of	food	
service outlets in future years, leading  
to reduced food service sales mitigated  
by	increased	retail	demand

•  The impact of potential future localised 
lockdowns	on	our	ability	to	operate	
individual factories
Increased	labour	inefficiency	as	a	result	of	
additional measures to increase employee 
safety	in	the	workplace

•	

In respect of the specific COVID-19 scenarios, 
the	Board	has	been	able	to	utilise	the	benefit	 
of	the	experience	of	the	business	over	the	 
past	three	months,	which	has	demonstrated	
significant resilience due to its retail focus,  
as	well	as	the	detailed	guidance	issued	to	date	
by	the	Government	to	be	able	to	model	these	
scenarios	with	sufficient	certainty	to	draw	 
a	reasonable	conclusion.

In	respect	of	ASF	the	most	severe	but	plausible	
downside	scenario	identified	was	the	inability	 
	to	sell	pork	products	in	the	UK	for	a	sustained	
period of time. This scenario also included the 
loss of our export licence and the resulting 

temporary closures of our fresh pork and 
farming	operations	whilst	also	considering	the	
mitigation expected as a result of increased 
sales	of	other	proteins	and	actions	which	would	
be	taken	to	manage	discretionary	expenditure.

The sensitivity analysis carried out utilised  
the	Group’s	robust	three	year	budget	and	
forecasting process to quantify the financial 
impact	on	the	strategic	plan	and	on	the	Group’s	
viability	against	specific	measures	including	
liquidity,	credit	rating	and	bank	covenants.

Given	the	strong	liquidity	of	the	Group	and	 
the	committed	banking	facilities	in	place;	 
the diversity of operations; and the limited 
exposure to food service customers, the 
results of the sensitivity analysis highlighted 
that	the	Group	would,	over	the	three-year	
period,	be	able	to	withstand	the	impact	of	the	
most	severe	combination	of	the	risks	modelled	
by	making	adjustments	to	its	strategic	plan	 
and	discretionary	expenditure,	with	strong	
headroom	against	available	facilities	and	full	
covenant compliance in all modelled scenarios.
Based on the results of this analysis, the Board 
has	a	reasonable	expectation	that	the	Group	
will	be	able	to	continue	in	operation	and	meet	
its	liabilities	as	they	fall	due	over	the	period	 
to March 2023.

Our principal risks and uncertainties
The	Group	Risk	Committee	have	carried	 
out	a	robust	assessment	of	the	principal	 
risks	together	with	emerging	risks	facing	the	 
Group,	which	has	been	validated	by	the	Board,	
including	those	that	would	threaten	its	business	
model, future performance, solvency and 
liquidity.	The	Group	is	exposed	to	a	variety	 
of	risks,	but	we	report	those	which	are	likely	 
to have the greatest current or near-term 
impact on our strategic and operational 
objectives.	A	risk	assessment	map	is	shown	
below	illustrating	the	Group’s	principal	 
risk profile.

More	detail	on	the	Group’s	principal	risks	 
is	shown	on	pages	52	to	54,	which	link	 
to	the	Group’s	strategic	pillars	and	highlight	 
key mitigating actions and a risk rating. 

Going	forward,	given	the	unprecedented	
challenges	caused	by	the	COVID-19	outbreak	
and	the	fact	that	it	is	not	currently	known	when	
the	outbreak	will	recede,	there	is	the	potential	
for	further	movement	within	existing	reported	
risks,	together	with	the	opportunity	for	new	
emerging	risks	to	arise,	which	will	be	closely	
monitored	by	the	Group	Risk	Committee	and	
Board.	An	update	on	the	Group’s	risk	profile	 
will	be	provided	within	the	interim	report	 
in	November	2020.

Risk Assessment Map

)
n
o
i
t
a
g
i
t
i

m

r
e
t
f
a
(
t
c
a
p
m
i
s
s
e
n
i
s
u
B

14

9

10

15

11

13

8

4

2

5

6

12

1

Likelihood (after mitigation)

Principal Risks

Risk Trend

7

3

1. 

Competitor Activity

2.  Growth	&	Change

3. 

4. 

5. 

6.  

7. 

8. 

9.  

Consumer Demand

Pig	Meat	Availability	&	Price

Reliance	on	Key	Customer	 
& Exports

Interest Rate, Currency,  
Liquidity	&	Credit	Risk

Labour	Availability	&	Cost

IT	Systems	&	Cyber	Security

Food Scares & Product 
Contamination

10.  Disease & Infection  
within	livestock

11.  Climate Change

12.  Health	&	Safety

13.  Recruitment & Retention of  

Key	Personnel

14.  Disruption	to	Group	Operations

15.  Brexit Disruption

51

Cranswick plc | Annual Report & Accounts 2020Shareholder InformationFinancial  StatementsCorporate  GovernanceStrategic  Report 
 
 
Risk Report continued

Principal risks  
and uncertainties

The	principal	risks	and	uncertainties	facing	the	Group	are	
summarised	below.	Given	that	we	cannot	currently	predict	the	
ultimate	impact	that	COVID-19	will	have	on	the	UK	economy,	
these risks may change over the short to medium term.

STRATEGIC PILLAR

RISK LEVEL

High

Medium

Low

High	Quality	 
Products

Operating  
Excellence

Sustainability

The	low,	medium	and	high	risk	levels	are	the	Group’s	
estimate of the net risk after mitigation.

RISK TREND

  Risk increased

      Risk unchanged

  Risk decreased

RISK AREA

DESCRIPTION OF RISK

MITIGATION

NET RISK

DIRECTION

COMMERCIAL

Consumer 
demand

A	significant	deterioration	in	the	UK	
economy or a change in food consumption 
patterns could lead to a fall in demand for  
the	Group’s	products.

The	Group	works	closely	with	its	key	customers	to	adapt	
to changing consumer requirements and constantly 
reviews	emerging	trends	in	consumer	eating	habits.	 
The	Group	offers	a	range	of	products	across	premium,	
standard	and	value	tiers	which	it	is	able	to	flex	accordingly.	
Pork and poultry remain extremely competitively priced 
and	sought-after	products	which	are	manufactured	in	 
an environmentally friendly manner.

Pig meat – 
availability 
& price

The	Group	is	exposed	to	issues	associated	
with	the	pricing	and	availability	of	pig	meat.	
An	increase	in	pig	prices	or	a	lack	of	availability	
of pig meat could adversely impact the 
Group’s	operations	and	the	ability	to	supply	
our key customers.

The	Group	has	a	trusted	long-standing	farming	 
supply	base	which	is	complemented	by	supply	from	 
the	Group’s	own	farms,	and	has	been	increased	following	
the recent acquisition of Packington Pork Farms and 
White	Rose	Farms.	These	arrangements	help	to	mitigate	
the	risks	associated	with	pig	price	volatility	and	the	
availability	of	supply.

Whilst	the	risk	in	this	area	has	 
not	changed,	following	the	
COVID-19	outbreak,	the	Group	 
is experiencing a change in  
the mix of sales from eating 
out-of-home	to	retail	sales,	which	
going	forward	will	be	monitored.

The risk has stayed the same.

Reliance on  
key customers  
& exports

A	significant	proportion	of	the	Group’s	
results	are	generated	from	a	small	number	 
of major customers and export sales.  
Loss	of	all	or	part	of	the	Group’s	business	
with	one	or	more	of	these	customers,	 
or loss of an export licence, could adversely 
impact	the	Group’s	operations.

The	Group	continually	pursues	opportunities	to	expand	
its	customer	base	across	all	product	categories	and	works	
closely	with	UK	and	export	customers	to	ensure	service,	
quality,	food	safety	and	new	product	developments	 
are of the highest standard.

The risk in this area has not 
changed.	However,	the	Group	 
is mindful of the specific issues 
associated	with	exports	to	China	
such as the implications of the 
loss	of	the	UK’s	export	licence	 
or potential changes in Chinese 
Government	policy	following	 
the	COVID-19	outbreak.

52

Cranswick plc | Annual Report & Accounts 2020Strategic ReportRISK AREA

DESCRIPTION OF RISK

MITIGATION

NET RISK

DIRECTION

OPERATIONAL

Health  
& safety

A	significant	breach	of	Health	&	Safety	
legislation could lead to reputational  
damage and regulatory penalties, including 
restrictions on operations, fines or personal 
litigation claims.

The	Group	has	robust	Health	&	Safety	processes	and	
procedures	in	place	which	have	been	independently	
reviewed	during	the	course	of	the	year	and	which	conform	
to	all	relevant	standards	and	regulations	as	well	as	pursuing	
industry	best	practice	across	its	sites.	All	sites	are	subject	to	
frequent	audits	by	internal	teams,	customers	and	regulatory	
authorities	to	ensure	standards	are	being	adhered	to.

Brexit 
disruption

Failure	to	prepare	for	the	UK’s	departure	from	
the EU and future trading relationships could 
result	in	disruption	to	Group	operations,	and	
potentially affect financial performance and 
impact	on	our	ability	to	supply	our	customers.

The	Group	has	a	longstanding	Brexit	Taskforce	in	place	
which	ensures	Brexit	risks	and	issues	are	effectively	
identified	and	addressed.	Working	with	a	leading	
third-party specialist, a detailed analysis of the potential 
implications	and	costs	of	leaving	the	EU	without	Free	
Trade	Agreements	together	with	appropriate	mitigating	
actions	is	being	developed.

Whilst	the	risk	in	this	area	has	not	
changed,	following	the	COVID-19	
outbreak	the	Group	is	mindful	of	
the need to continue to ensure 
the operational safety of our 
production staff and all other 
employees, e.g. through the 
introduction of social distancing 
measures.

This	is	a	new	risk.	Elements	of	
Brexit	were	previously	embedded	
within	other	principal	risks.

IT systems & 
cyber security

The	Group	relies	heavily	on	information	
technology and key systems to support the 
business.	In	common	with	other	businesses	
the	Group	is	susceptible	to	cyber-attacks	
resulting in the risk of a financial loss and 
threat to the overall confidentiality and 
availability	of	data	in	systems.	Whilst	no	
material	cyber	security	breaches	have	
occurred over the course of the year, the 
Board is mindful of the ongoing risks in this 
area given the increasing sophistication  
and evolving nature of this threat.

The	Group	has	a	robust	IT	control	framework	in	place,	
which	is	reviewed	and	tested	on	a	frequent	basis	by	
internal teams and specialist third parties. Detailed 
procedures are also in place to reduce the potential risk  
of	fraudulent	payment	requests	being	processed,	
together	with	cyber	insurance	which	provides	specialist	
technical and legal support in the event of a significant 
cyber incident.

Food scares  
& product 
contamination

In	common	with	other	food	manufacturers	
the	Group	is	subject	to	the	risks	of	product	
and	/	or	raw	material	contamination	and	
potential	health	related	industry-wide	food	
scares. Such incidents could lead to product 
recall costs, reputational damage and 
regulatory penalties.

The	Group	ensures	that	all	raw	materials	are	traceable	 
to original source and site manufacturing, storage and 
distribution	systems	and	our	suppliers	are	continually	
monitored	by	experienced	and	appropriately	trained	
internal	teams.	In	addition,	the	Group	has	in	place	
established	crisis	management	procedures	to	reduce	
potential impacts and improve communication  
to key stakeholders.

Whilst	the	risk	in	this	area	has	not	
changed	following	the	COVID-19	
outbreak	the	Group	is	mindful	 
of the risks in this area due to the 
global	unprecedented	level	of	
phishing	attempts	and	cyber-	
attacks. In addition the changing 
working	environment	such	as	
employees	working	from	home,	
presents	new	risks	and	issues.

The risk has stayed the same.

Disease  
& infection 
within 
livestock

Climate 
change

Disruption  
to Group 
operations

A	significant	infection	or	disease	outbreak	
such	as	African	Swine	Fever	or	Avian	
Influenza could result in the loss of supply  
of pig or poultry meat or affect the free 
movement	of	livestock	which	could	impact	
the	supply	of	key	raw	materials	into	the	
Group’s	sites.

The	Group’s	pig	farming	activities,	and	other	farms	 
from	which	third	party	pig	meat	is	sourced,	have	a	 
broad	geographical	spread	to	avoid	reliance	on	a	single	
production	area.	The	Group’s	own	poultry	flock	is	housed	
indoors therefore reducing the risk of disease. In addition, 
robust	vaccination	and	bio-security	procedures	mitigate	
the	risk	of	disease	and	infections	within	pig	and	
poultry farms.

The risk in this area has  
increased due to the spread  
of	African	Swine	Fever	from	China	
across Eastern Europe.

The	Group	operates	within	the	context	 
of having to evaluate the effects that  
both	climate	change/sustainability	 
issues from its operations and regulatory 
requirements	will	have	on	both	its	financial	
performance and operational activities  
to	include;	supply	chain,	operations	both	
farming and manufacturing, communities 
and customers.

The	Group	faces	the	risk	of	significant	
incidents such as fire, flood or loss of 
key	utilities,	together	with	the	risk	of	
disruption to day to day operations  
from issues such as poor operational 
management	or	the	breakdown	of	key	
equipment. Such issues could result in  
the prolonged disruption to site processes.

The	Group	has	enhanced	its	Second	Nature	programme	 
with	a	focus	on	improving	production	efficiency,	reducing	
carbon	footprint,	reducing	weight	of	packaging,	investing	 
in the development of alternative proteins to respond to 
growing	demands	for	plant-based	diets	and	identifying	
alternative options to decrease reliance on imported  
soya for feed.

This	is	a	new	risk.	Elements	of	
climate	change	/	sustainability	
were	previously	embedded	within	
other principal risks.

Robust	business	continuity	plans	are	in	place	across	 
the	Group	and	appropriate	insurance	arrangements	 
exist	to	mitigate	financial	loss.	Potential	business	
disruption is minimised through multi-site operations 
across	many	of	the	Group’s	core	product	lines.	Following	
the commissioning of the Eye poultry processing facility,  
a	business	continuity	plan	has	been	developed	given	 
the	importance	of	the	site	to	the	Group’s	poultry	
processing capabilities.

The risk has stayed the same.

53

Cranswick plc | Annual Report & Accounts 2020Shareholder InformationFinancial  StatementsCorporate  GovernanceStrategic  Report 
 
 
 
Risk Report continued

RISK AREA

DESCRIPTION OF RISK

MITIGATION

NET RISK

DIRECTION

PEOPLE

Recruitment  
& retention  
of key 
personnel

As	the	Group	continues	to	pursue	its	 
growth	strategy,	the	success	of	the	Group	 
is dependent on attracting and retaining 
quality, skilled and experienced staff 
particularly in Senior Management roles.

Across	the	Group	robust	recruitment	processes,	
competitive remuneration packages and ongoing  
training and development plans are in place. Specifically, 
for Senior Management, formalised succession planning 
is also in place.

The risk has stayed the same.

Labour 
availability  
& cost

Due to political and economic pressures, 
there	is	a	risk	that	the	Group’s	operations	
could	be	adversely	impacted	by	either	the	
lack	of	availability	of	labour	or	the	associated	
increased cost.

The	Group	is	continually	reviewing	and	improving	its	
recruitment	processes	and	relationships	with	third	party	
agency providers to reflect changing market conditions. 
In	addition,	the	Group	is	actively	progressing	options	 
to	employ	more	permanent	members	of	staff	and	 
to	consider	alternative	methods	of	production	which	
embraces	emerging	technological	developments.

Whilst	the	risk	in	this	area	has	not	
changed,	the	Group	over	the	
course of the year has continued  
to experience pressures on the 
availability	of	labour	and	specific	
skills shortages at various sites.

In	common	with	other	businesses,	the	Group	
is	exposed	to	interest	rate	risk	on	borrowings	
and, in specific areas, foreign currency 
fluctuations.	In	addition,	the	Group	needs	
continued	access	to	funding	for	both	current	
business,	future	growth	and	acquisitions.

The	Group	uses	currency	hedging	arrangements	 
to	mitigate	risks	associated	with	foreign	currency	
movements.	Sites	have	access	to	the	Group’s	overdraft	
facility	and	bank	balances	are	monitored	on	a	daily	basis	 
by	Group	Treasury.	All	bank	debt	is	arranged	centrally,	 
and	appropriate	headroom	is	always	maintained.

The risk in this area has increased 
due to the increased potential  
for	customer	bad	debts	and	the	
general tightening of liquidity 
within	the	banking	sector.

The	Group	operates	in	highly	competitive	
markets. Product innovation and changing 
consumer trends provide a constant 
challenge	to	the	future	success	of	the	Group	
and	its	ability	to	compete	effectively	with	
its competitors.

The	Group	maintains	and	develops	strong	working	
relationships	with	its	customers	which	are	underpinned	 
by	delivering	high	levels	of	service,	quality	products	and	by	
continued focus on product development and innovation. 
Emerging	trends	and	risks	associated	with	competitor	
activity	are	regularly	discussed	by	the	Board	with	
appropriate	actions	being	developed.

The risk has stayed the same.

The	Group	continues	to	pursue	growth	
strategies through securing contracts  
with	new	customers,	obtaining	additional	
contracts	with	existing	customers	and	through	
reviewing	acquisition	opportunities.	In	addition,	
the	Group	also	has	to	navigate	both	internal	
and external change such as changes in 
regulation	which	present	operational	and	
compliance challenges and issues.

The Board receives regular updates on the contractual 
position	of	all	key	customers	and	where	required	
implements	necessary	actions.	Regarding	business	
acquisitions, rigorous pre-acquisition due diligence 
reviews	are	carried	out.	Internal	and	external	change	 
are appropriately considered to ensure operational 
excellence	and	compliance	with	performance	is 
monitored	by	Senior	Management	and	operational	staff.

The risk in this area has not 
changed.	However,	following	the	
COVID-19	outbreak	the	Board	 
is	reviewing	both	the	Group’s	
medium term strategy through 
monitoring changes to customer 
behaviour	and	potential	strategic	
acquisition opportunities.

FINANCIAL

Interest rate, 
currency, 
liquidity & 
credit risk

STRATEGIC

Competitor 
activity

Growth  
& change

54

Cranswick plc | Annual Report & Accounts 2020Strategic Report 
Non-financial information statement
The	table	below	is	intended	to	help	stakeholders	understand	the	Group’s	development,	performance,	and	impact	of	its	activities,	information	relating	
to	the	environment,	employee,	social,	respect	for	human	rights,	anti-corruption	and	anti-bribery	matters	in	accordance	with	the	Non-Financial	
Reporting requirements contained in sections 414CA and 414CB of the Companies Act 2006.

Reporting requirement 

Environmental matters

Employees

Human Rights

Social Matters

Policies

References

Group Corporate Responsibility Policy

Group Equal Opportunities, Harassment  
and Dignity at Work Health & Safety Policy

A description of the Group’s work on our sustainability  
strategy Second Nature can be found on pages 26 to 29. 
Disclosures required on environmental performance  
can be found on pages 42 and 43.

A description of the Group’s activities in relation to 
employees, including our Health & Safety activities can  
be found on pages 32 to 35.

Anti-slavery and Human Trafficking Policy 
Group Equal Opportunities, Harassment  
and Dignity at Work 

We remain vigilant when it comes to excluding modern  
slavery and human trafficking from our supply chains.  
For further information see pages 32 to 35.

Group Ethical Trading Policy 
Group Corporate Responsibility Policy

Anti-corruption and anti-bribery

Anti-Bribery Policy
Group Ethical Trading Policy

Description of principal risks and impact  
of business activity

Description of the business model

Non-financial key performance indicators

Cranswick is committed to doing business in an ethical  
way and our policies apply to all operations. For more 
details see pages 30 to 43.

The Group’s policies set out the high standards expected 
when it comes to doing business fairly and interacting with 
stakeholders. See pages 66 to 71 for further information.

See pages 48 to 54

See pages 14 and 15

See pages 24 and 25

Our	Strategic	Report	for	the	52	weeks	ending	28	March	2020,	from	the	inside	front	cover	to	page	55,	has	been	reviewed	and	approved	by	the	Board.

Steven Glover
Company Secretary
23	June	2020

55

Cranswick plc | Annual Report & Accounts 2020Shareholder InformationFinancial  StatementsCorporate  GovernanceStrategic  ReportChairman’s Governance Overview

Rising to the Challenge

The Board is committed to reflecting the 
interests of the Group’s stakeholders and 
delivering its long-term success and strategy 
whilst applying high standards of corporate 
governance.

In July 2018 the Financial Reporting Council published a new UK 
Corporate Governance Code (“Code”) which applied to the Group for the 
first time during the 2019/20 financial year currently being reported on. 
The new Code raised standards of corporate governance for the benefit 
of all of the Company’s stakeholders and requires the Board to focus on 
the long-term success of the Group and delivery of its strategy. Many  
of the requirements of the Code reflected principles already adopted by 
the Company and consequently, where possible, we presented last year’s 
Annual Report and Accounts based on the new Code.

The Board is responsible for corporate governance and this report 
describes how we have built upon the approach adopted last year and 
applied the principles of the new Code. On behalf of the Board, I am 
pleased to confirm that the Group has complied with the requirements  
of the 2018 UK Corporate Governance Code throughout the year, with 
the exception of the requirement that the Chairman should not remain  
in post beyond nine years from appointment. However, the Board is  
of the view that my continuing as Chairman remains appropriate given  
my knowledge of the Group and experience of the sector. The Board  
is mindful that its composition needs to support the Company’s 
long-term strategic objectives and the interests of its stakeholders and, 
consequently, reviews annually all directors, succession planning for  
key roles and the need to refresh the Board (which includes consultation  
with our institutional shareholders where appropriate).

During the year, the Remuneration Committee also considered the 
alignment of Executive Director pension contributions with the rest of 
the workforce and Executive Director post-employment shareholding 
requirements in accordance with the requirements of the new Code. 
Further details of the planned approach in relation to these matters  
are set out in the Remuneration Committee Report on page 77.

The Board understands the need to properly consider the interests of  
its workforce and wider stakeholders in Board discussions and decision 
making and its responsibility and duties to them under section 172 of  
the Companies Act 2006. This has been brought into sharp focus by the 
recent COVID-19 outbreak where the Board has been acutely aware of  
its responsibilities in relation to keeping the country supplied with food 

during the crisis, whilst ensuring the safety of its workers and supporting 
them and their families. The Group has also supported the wider 
communities in which we operate in numerous ways including donating 
PPE to hospice facilities, providing food to NHS staff at our local hospitals 
and donating significant amounts of food to charities focused on helping 
the vulnerable in our society. Further details of the challenges presented 
by the COVID-19 outbreak and ways in which the Group has responded 
to these are set out on page 31. Details of our strategy, stakeholder 
alignment and engagement and how these relate to our duties under 
section 172 of the Companies Act and influenced our decisions 
throughout the year are also set out on pages 30 and 31.

We are also very conscious of their need to promote sustainability  
in the Group’s businesses and to limit their impact on the environment,  
which is reflected in Second Nature – our Group wide sustainability 
strategy described in more detail on pages 26 to 29. However, the Board 
is aware that the investment community is keen to see companies 
reporting in relation to their environmental impact against a consistent 
standard. We have therefore decided that, going forward, the Group will 
move towards reporting against the Meat, Poultry & Dairy Sustainability 
Accounting Standard published by the Sustainability Accounting 
Standards Board, which is a widely recognised international standard 
adopted by many global companies. We already report on environmental 
performance (see pages 42 to 43) and will be taking actions to ensure 
more comprehensive reporting against the standard in future years.

The Board is also responsible for assessing and monitoring the culture of 
the Group to ensure this is aligned with our purpose, values and strategy. 
Last year we appointed Tim Smith as our designated Non-Executive 
Director to further engage with our workforce to share ideas with 
management and contribute to the long-term success of the Group  
and delivery of our strategy, in compliance with the Code. During the  
year Tim held a number of workshops at various sites with workers  
drawn from across the business, without management present. I am 
pleased to report that our employees engaged with Tim openly and 
constructively and that a number of management actions have resulted 
from suggestions made. We consider the approach adopted to have 
been an effective way of engaging and intend to build on this approach 

56

Cranswick plc | Annual Report & Accounts 2020Corporate Governanceover the coming year. A more detailed report on Tim’s workforce 
engagement is set out in “Board Effectiveness” on page 65. In addition, 
during the year we have also undertaken our Group-wide employee 
survey, Directors’ site visits, strategy days and have regularly reviewed 
HR and H&S reports, more details of which are set out on pages 32 to 34.

The Board and its Committees undertake a performance review every 
year and this year in accordance with the Code an independent external 
review was conducted by Clare Chalmers, who is a very experienced 
provider of Board evaluations, with no connections to the Group.  
The review involved individual interviews with Board members, the  
Chief Operating Officer, the Company Secretary and various advisers. 
Clare also attended Board and Committee meetings as an observer and 
reviewed the preparation of Board packs and minutes. Clare’s evaluation 
was robust and thorough and provided a number of recommendations  
to be considered by the Board. Further details of the review undertaken 
and actions to be taken are set out in the Nomination Committee Report 
on pages 73 and 74.

Unfortunately, due to restrictions imposed in connection with the 
COVID-19 outbreak we have had to change the format of our AGM,  
which is explained in more detail in the notice of AGM accompanying  
the Report & Accounts. This means the Board will not be able to engage  
with our shareholders this year in our traditional format of a shareholders 
meeting, however, we will be making presentations available through  
our website and an online Q&A to keep shareholders informed about  
the Group and enable them to ask questions. Whilst this change in format 
is regrettable, I hope you will appreciate the safety of shareholders and 
staff are our primary concern and that we hope to be able to return to  
our usual approach in 2021.

Your Board is committed to continuing to maintain a high standard of 
governance and adopting best practice as this develops. This report 
explains how we have applied the principles of good governance and have 
aligned these during the year to our strategic plans and the interests  
of Shareholders.

Martin Davey
Chairman

23 June 2020

57

Cranswick plc | Annual Report & Accounts 2020Shareholder InformationFinancial  StatementsCorporate  GovernanceStrategic  ReportBoard of Directors

Executive Directors

Martin Davey
Chairman

Term of Office

Adam Couch
Chief Executive

Mark Bottomley
Finance Director

Jim Brisby
Commercial Director

Mark Reckitt

Senior Independent 

Non-Executive Director

Kate Allum 

Pam Powell

Tim Smith

Non-Executive Director

Non-Executive Director

Non-Executive Director

Martin was appointed to the Board 
in 1985 as Finance Director, 
appointed Chief Executive in 1988 
and became Chairman in 2004.

Adam was appointed to the Board 
in 2003 as Managing Director of 
Fresh Pork and became Chief 
Executive in 2012.

Mark was appointed to the Board 
in 2009 as Finance Director.

Jim was appointed to the Board in 
2010 as Sales and Marketing 
Director and became Commercial 
Director in 2014.

Mark was appointed  

as an independent  

Kate was appointed  

as an independent  

Pam was appointed  

as an independent  

Tim was appointed  

as an independent  

Non-Executive Director  

Non-Executive Director  

Non-Executive Director  

Non-Executive Director  

in 2014.

in 2013.

in 2018.

in 2018.

Committee Membership

  Chair

Independent

Not applicable

Skills and Experience

Martin joined Cranswick in 1985. 
As Finance Director he led the 
Company’s listing on the London 
Stock Exchange and was 
subsequently appointed Chief 
Executive in 1988. Through 
Martin’s guidance over the last  
35 years the Group has expanded 
both organically and through 
acquisition and entered the  
FTSE 250 in 2008. He became 
Executive Chairman in 2004 and 
since 2013 has fulfilled the role  
on a part-time basis. Martin is  
a Chartered Accountant.

Not applicable

Not applicable

Not applicable

Yes

Yes

Yes

Yes

  Chair 

  Chair

Adam joined Cranswick’s Fresh 
Pork Business in 1991 and was 
appointed to the Board in 2003 as 
Managing Director of Fresh Pork. 
He was appointed as Chief 
Operating Officer in 2011 and 
then Chief Executive in 2012. 
Under his leadership Cranswick 
has continued to expand and 
become a major player in the  
food processing industry.

Adam was a committee member 
of the British Pig Executive 
between 2005 and 2013.

Mark joined Cranswick in 2008  
as Group Financial Controller and 
was appointed to the Board as 
Finance Director in 2009. Before 
joining the Company, Mark held  
a number of senior finance  
roles in the food sector. Mark is 
responsible for overseeing the 
financial operation of the Group 
and setting financial strategy. 
Mark is a Chartered Accountant.

Jim joined Cranswick in 1995.  
He was appointed Sales and 
Marketing Director in 2010 and 
Commercial Director in 2014  
and has been a key member  
of the team responsible for  
the growth of the Group  
and the development of its 
commercial strategy.

External Appointments and Commitments

None

None

None

None

Board by tenure

Board by age

0-3  
years

3-6 
years

6-9 
years

9 years  
or more

41-45 
years

46-50 
years

51-55  
years

56-60  
years

61-65  
years

66-70  
years

58

Mark has experience across a 

Kate has experience of the  

Pam has international experience 

Tim has experience in the  

number of sectors. He was Group 

food sector both within the UK 

in strategy, marketing and 

UK food sector having worked  

Strategy Director of Smiths Group 

and Europe. Previous roles have 

innovation in fast moving 

in food manufacturing, 

plc between 2011 and 2014. Prior 

included Chief Executive of CeDo 

consumer goods, including food 

government regulation and 

to joining Smiths, Mark was interim 

Limited and First Milk Limited  

and beverages. Pam spent nine 

supermarket retail. Tim was the 

Managing Director of Green & 

and prior to that Head of the 

years at SABMiller plc, holding  

Group Quality Director at Tesco 

Black’s Chocolate and before that 

European supply chain for 

the position of Group Director of 

plc between 2012 and 2017. Prior 

held a number of finance and 

strategy roles at Cadbury plc. 

Mark is a Chartered Accountant.

McDonalds.

Strategy and Innovation, and prior 

to joining Tesco plc, Tim was  

to this, worked at Coty Europe in 

the Chief Executive of the Food 

France, Unilever plc in London, 

Standards Agency (FSA) during 

and Lever Brothers in New York.

which time he led a strategic 

review of the agency. Before 

joining the FSA Tim led a number 

of businesses including Express 

Dairies plc and Arla Foods plc.

Non-Executive Director of  

Hill & Smith Holdings plc. 

Non-Executive Director of Origin 

Non-Executive Director of 

Non-Executive Director of Pret  

Enterprises plc, Stock Spirits 

Premier Foods plc and  

a Manger (Europe) Limited.

Non-Executive Director of JD 

Group PLC and SIG plc.

A.G. Barr plc.

Wetherspoon plc between 2012 

and 2016 and Mitie Group plc 

between 2015 and 2018.

Cranswick plc | Annual Report & Accounts 2020Corporate Governance 
 
 
 
 
 
 
Non-Executive Directors

Adam Couch

Chief Executive

Mark Bottomley

Finance Director

Jim Brisby

Commercial Director

Mark Reckitt
Senior Independent 
Non-Executive Director

Kate Allum 
Non-Executive Director

Pam Powell
Non-Executive Director

Tim Smith
Non-Executive Director

Martin was appointed to the Board 

Adam was appointed to the Board 

Mark was appointed to the Board 

Jim was appointed to the Board in 

in 1985 as Finance Director, 

in 2003 as Managing Director of 

in 2009 as Finance Director.

2010 as Sales and Marketing 

appointed Chief Executive in 1988 

Fresh Pork and became Chief 

and became Chairman in 2004.

Executive in 2012.

Director and became Commercial 

Director in 2014.

Mark was appointed  
as an independent  
Non-Executive Director  
in 2014.

Kate was appointed  
as an independent  
Non-Executive Director  
in 2013.

Pam was appointed  
as an independent  
Non-Executive Director  
in 2018.

Tim was appointed  
as an independent  
Non-Executive Director  
in 2018.

Not applicable

Not applicable

Not applicable

Yes

Yes

Yes

Yes

  Chair 

  Chair

Martin Davey

Chairman

Term of Office

Committee Membership

  Chair

Independent

Not applicable

Skills and Experience

Martin joined Cranswick in 1985. 

Adam joined Cranswick’s Fresh 

Mark joined Cranswick in 2008  

Jim joined Cranswick in 1995.  

As Finance Director he led the 

Pork Business in 1991 and was 

as Group Financial Controller and 

He was appointed Sales and 

Company’s listing on the London 

appointed to the Board in 2003 as 

was appointed to the Board as 

Marketing Director in 2010 and 

Stock Exchange and was 

Managing Director of Fresh Pork. 

Finance Director in 2009. Before 

Commercial Director in 2014  

subsequently appointed Chief 

He was appointed as Chief 

joining the Company, Mark held  

and has been a key member  

Executive in 1988. Through 

Operating Officer in 2011 and 

a number of senior finance  

of the team responsible for  

Martin’s guidance over the last  

then Chief Executive in 2012. 

roles in the food sector. Mark is 

the growth of the Group  

35 years the Group has expanded 

Under his leadership Cranswick 

responsible for overseeing the 

and the development of its 

both organically and through 

acquisition and entered the  

has continued to expand and 

become a major player in the  

FTSE 250 in 2008. He became 

food processing industry.

Executive Chairman in 2004 and 

since 2013 has fulfilled the role  

on a part-time basis. Martin is  

a Chartered Accountant.

Adam was a committee member 

of the British Pig Executive 

between 2005 and 2013.

financial operation of the Group 

commercial strategy.

and setting financial strategy. 

Mark is a Chartered Accountant.

External Appointments and Commitments

None

None

None

None

Mark has experience across a 
number of sectors. He was Group 
Strategy Director of Smiths Group 
plc between 2011 and 2014. Prior 
to joining Smiths, Mark was interim 
Managing Director of Green & 
Black’s Chocolate and before that 
held a number of finance and 
strategy roles at Cadbury plc. 
Mark is a Chartered Accountant.

Kate has experience of the  
food sector both within the UK 
and Europe. Previous roles have 
included Chief Executive of CeDo 
Limited and First Milk Limited  
and prior to that Head of the 
European supply chain for 
McDonalds.

Pam has international experience 
in strategy, marketing and 
innovation in fast moving 
consumer goods, including food 
and beverages. Pam spent nine 
years at SABMiller plc, holding  
the position of Group Director of 
Strategy and Innovation, and prior 
to this, worked at Coty Europe in 
France, Unilever plc in London, 
and Lever Brothers in New York.

Tim has experience in the  
UK food sector having worked  
in food manufacturing, 
government regulation and 
supermarket retail. Tim was the 
Group Quality Director at Tesco 
plc between 2012 and 2017. Prior 
to joining Tesco plc, Tim was  
the Chief Executive of the Food 
Standards Agency (FSA) during 
which time he led a strategic 
review of the agency. Before 
joining the FSA Tim led a number 
of businesses including Express 
Dairies plc and Arla Foods plc.

Non-Executive Director of Origin 
Enterprises plc, Stock Spirits 
Group PLC and SIG plc.

Non-Executive Director of 
Premier Foods plc and  
A.G. Barr plc.

Non-Executive Director of Pret  
a Manger (Europe) Limited.

Non-Executive Director of  
Hill & Smith Holdings plc. 
Non-Executive Director of JD 
Wetherspoon plc between 2012 
and 2016 and Mitie Group plc 
between 2015 and 2018.

Board by gender

Male

Female

COMMITTEE MEMBERSHIP

  Audit Committee

  Nomination Committee

  Remuneration Committee

59

Cranswick plc | Annual Report & Accounts 2020Shareholder InformationFinancial  StatementsCorporate  GovernanceStrategic  Report 
 
 
 
 
 
 
Corporate Governance

How we are governed

Cranswick plc Board

Board Committees

Remuneration 
Committee

Nomination 
Committee

Audit & Risk 
Committee

Chief Executive

Operating Boards

Gourmet 
Products

John Armstrong
John Fletcher
Marcus Hoggarth
Andy Mayer
Drew Weir
Adrian Wilson

Poultry

Food Central

David Brown
Richard Buck
Andrew Gleadow
Jason Key
Barry Lock
Mike Perkins
Matthew Ward

Chris Aldersley
Jackie Carter
Jez Lake
Kate Maxwell
Andy Napthine
Miranda Spencer
Graeme Watson

Fresh Pork

Convenience

Darren Andrew
Magda Arrowsmith
Charles Bowes
Rick Buckle
John Clappison
Neil Clappison
Nick Mitchell
James Pontone
Neil Willis
Edward Wright

Matt Briggs
Alan Chapman
Costas Constantinou
Louis Constantinou
Andy Jenkins
Carl Meade
Mike Palmer
Sam Pearl
Simon Ravenscroft
Peter Richards
Norman Smith
Steve Westhead

Diversity

Group Directors by tenure

Group Directors by age

Group Directors by gender

0-3 years

60-69 years

10%

57%

50-59 years

40%

30-39 years

17%

Female

10%

40-49 years

33%

Male

90%

10 years+

14%

7-9 years

12%

4-6 years

17%

60

Cranswick plc | Annual Report & Accounts 2020Corporate GovernancePrinciples of Good Governance

The Board is responsible for the long-term success and stewardship of the Company, overseeing 
its conduct and affairs to create sustainable value for the benefit of its Shareholders and other 
stakeholders including customers, suppliers, employees and the communities in which the 
business operates.

The Board delegates certain roles and responsibilities to its various committees and to Senior Management. The committees assist the Board  
by fulfilling their obligations and reporting back to the Board on the outcomes from their respective activities.

This report, together with the Audit Committee Report on pages 66 to 71, the Nomination Committee Report on pages 72 and 74, and the 
Remuneration Committee Report on pages 75 to 92, describes how the Board applies the principles of good governance and best practice as set  
out in the 2018 UK Corporate Governance Code (the ‘Code’) which can be found on the Financial Reporting Council’s website: www.frc.org.uk

Board Committees
The Board delegates certain roles 
and responsibilities to its various 
committees and to Senior 
Management. The committees 
assist the Board by fulfilling their 
obligations and reporting back 
to the Board on the outcomes 
from their respective activities.

To assist the Board in carrying  
out its functions and to ensure 
that there is independent 
oversight of internal controls  
and risk management, the Board 
delegates certain responsibilities 
to its principal committees. 

Chief Executive and  
Executive Committee
An Executive Committee, 
consisting of the Executive 
Directors and Senior Executives 
from the business, meets 
occasionally to discuss strategy, 
operational and commercial 
matters affecting the business.  
The feedback from this committee 
is shared with the Board.

Operating Boards
Operating boards (or sub-boards) 
consisting of Senior Executives 
from each of the relevant 
businesses meet regularly  
to discuss operational and 
commercial matters affecting 
such businesses. Operating 
boards are also attended by the 
Executive Directors and relevant 
members of the Food Central 
operating board as appropriate. 
The feedback from the operating 
boards is shared with the Board.

The Board
The Board consists of Senior 
Executive Management  
alongside a strong team of sector 
experienced Non-Executive 
Directors. All Non-Executive 
Directors are deemed to be 
independent. The Board is 
ultimately responsible for the 
business strategy and the 
financial robustness of the Group, 
for monitoring performance and 
for establishing a governance 
structure and practice which 
facilitates effective decision 
making and good governance.  
To enable the members of the 
Board to discharge these 
responsibilities, they have full  
and timely access to all relevant 
information and, prior to the 
COVID-19 outbreak, Board 
meetings were held at the Group’s 
sites allowing the Directors to 
review the operations and meet 
the management teams of those 
particular sites.

Compliance Statement
The Board is pleased to report that it has complied with the requirements of the 2018  
UK Corporate Governance Code during the 52 weeks ended 28 March 2020 with the 
exception of the requirement that the Chairman should not remain in post beyond 9 years 
from appointment.

The Board believes that it has the appropriate blend of skills, 
experience, independence and knowledge to support the business 
and will continue to ensure an optimal level of relevant skills, 
experience and diversity amongst its members, appropriate to 
support the future needs of the business. The Board considers the 
Chairman remaining in post is appropriate given his knowledge of the 
Group and experience of the sector. A further explanation of Board’s 
view is set out on page 56. 

The Remuneration Committee considered the alignment of 
Executive Director pension contributions with the workforce  
and post-employment shareholding requirements, further details  
of which are set out on page 77.

The Board has reviewed the financial statements and, taken as  
a whole, considers them to be fair, balanced and understandable, 
providing sufficient and appropriate information for Shareholders  
to assess the Company’s position and performance, business model 
and strategy. The Audit Committee provided guidance to the Board 
to assist it in reaching this conclusion. 

61

Cranswick plc | Annual Report & Accounts 2020Shareholder InformationFinancial  StatementsCorporate  GovernanceStrategic  ReportCorporate Governance continued

Roles and Responsibilities

Chairman

Martin Davey

Chief Executive (CEO)

Adam Couch

Executive Directors

Mark Bottomley and Jim Brisby

Senior Independent Director (SID)

Mark Reckitt

Non-Executive Directors

Kate Allum, Pam Powell 
and Tim Smith

Company Secretary

Steven Glover

•  Primarily responsible for the leadership of the Board, ensuring that it is effective and promoting  

critical discussion.

•  Chairs the Nomination Committee and the Annual General Meeting.
•  Sets the Board meeting agendas in consultation with the Chief Executive and Company Secretary,  

ensuring they are aligned to the business strategy.

•  Leads the performance evaluation of the Board and ensures its effectiveness in all aspects of its role.
•  Sponsors and promotes the highest corporate governance and ethical standards.
•  Facilitates contribution from all Directors to the discussions of the Board.
•  Provides a sounding board for the Chief Executive on key business decisions and challenges proposals  

where appropriate.

•  Ensures effective communication with our Shareholders and other stakeholders.

•  Develops and implements the Group’s strategy with input from the rest of the Board and its advisers.
•  Responsible for the overall operational activity of the Group.
•  Manages the day-to-day business of the Group, leads its direction and promotes its culture and values.
•  Brings matters of particular significance or risk to the Chairman for discussion and consideration by  

the Board where appropriate.

•  Responsible for overseeing the delivery of the sustainability agenda within the Group.

•  Provide specialist knowledge and experience to the Board.
•  Support the CEO in the implementation of the Group’s strategic policies.
•  Responsible for the budgeting process and reporting of the financial performance of the Group.
•  Responsible for the commercial affairs of the Group.
•  Responsible for the successful leadership and management of commercial, risk, treasury, tax and finance 

functions across the Group.

Is available if Shareholders want to raise concerns which normal channels have failed to resolve.

•  Provides a sounding board for the Chairman and supports him in his leadership of the Board.
• 
•  Chairs the Audit Committee.
•  Heads up the Non-Executive Directors on the Board.
•  Reviews the Chairman’s annual performance appraisal along with the other Non-Executive Directors.

•  Bring complementary skills and experience to the Board.
•  Constructively challenge the Executive Directors on matters affecting the Group.
•  Chairs the Remuneration Committee (Kate Allum).
•  Satisfy themselves as to the accuracy of the financial performance of the Group and the robustness  

and effectiveness of financial controls and risk management processes.

•  Help develop strategy with an independent outlook.
•  Together with the SID review management’s performance.
•  Engage with employees through designated Non-Executive Director (Tim Smith).

•  Responsible to the Board.
•  Acts as secretary to the Board and each of its Committees ensuring compliance with procedures.
•  Responsible, under the direction of the Chairman, for ensuring the Board receives timely and accurate 

information.

•  Provides support to the Non-Executive Directors.
•  Responsible for advising the Board on all governance matters.

62

Cranswick plc | Annual Report & Accounts 2020Corporate GovernanceBoard Effectiveness

Board operation and attendance
There were nine scheduled Board meetings held during the year and a number of other meetings and conference calls were convened for specific 
business matters. Board agendas are set by the Chairman in consultation with the Chief Executive and with the assistance of the Company Secretary. 
All Directors are expected to attend the scheduled Board meetings and relevant Committee meetings in addition to the Annual General Meeting 
unless they are prevented from doing so by prior work or extenuating personal commitments. Where a Director is unable to attend a meeting they 
have the opportunity to review relevant papers and discuss any issues with the Chairman in advance of the meeting. Following the meeting the 
Chairman, or Committee Chair as appropriate, also briefs any Director not present to update them on key matters discussed and decisions taken.

Details of Board membership and attendance at scheduled Board meetings are set out below:

Meetings held during the year

Executive Directors

Martin Davey

Adam Couch

Mark Bottomley

Jim Brisby

Non-Executive Directors 

Mark Reckitt

Kate Allum

Pam Powell

Tim Smith

Board

9

Audit 
Committee

Nomination 
Committee

Remuneration 
Committee

4

2

4

Meetings 
attended

Meetings 
attended

Meetings 
attended

Meetings 
attended

9/9

9/9

9/9

9/9

9/9

9/9

9/9

9/9

N/A

N/A

N/A

N/A

4/4

4/4

4/4

4/4

2/2

N/A

N/A

N/A

2/2

2/2

2/2

2/2

N/A

N/A

N/A

N/A

4/4

4/4

4/4

4/4

N/A – not applicable (where Director is not a member of the Committee). Executive Directors do attend the various Committee meetings by invitation as required.

Professional development
All Directors are provided with the opportunity for ongoing training to keep up to date with relevant legislative changes, including covering their duties 
and responsibilities as Directors and the general business environment. Directors can obtain independent advice at the expense of the Company.

In the past year the Board received updates on a number of topics including African Swine Fever, Health & Safety, Animal Welfare and COVID-19 and 
other market perspectives from both management and external advisers. The Company Secretary also provides briefings during the year on material 
developments in legal, governance and compliance matters.

During the year Non-Executive Directors attended a number of Group Risk Committee meetings and also met with management to increase their 
understanding of the business through various informal visits and briefing sessions.

Conflicts of interest
The Board has completed its annual review of the register relating to potential conflicts of interest with its Directors and has approved Tim Smith’s 
potential conflict of interest arising as a result of his directorship of Pret a Manger (Europe) Limited (which is a customer of the Group) and has agreed 
appropriate controls with Tim to manage any conflict which arises. The Board confirms that otherwise no such conflicts exist.

63

Cranswick plc | Annual Report & Accounts 2020Shareholder InformationFinancial  StatementsCorporate  GovernanceStrategic  ReportCorporate Governance continued

Board Effectiveness continued

Strategic Leadership

Governance and Risk

•  Regularly discussing strategy at Board meetings throughout the year.
•  Receiving presentations from operational management on future 

strategic opportunities.

•  Reviewing the acquisition of Katsouris Brothers, Packington Pork  

and the Buckle pig farming business.

•  Reviewing the three year forecasts and other factors in  

support of the Viability Statement. (Viability is considered  
in detail on pages 50 and 51).

•  Considering the Group’s Risk Appetite Statement.
•  Reviewing Board and Committees’ effectiveness and Directors’ 

•  Reviewing the acquisition of joint venture partner’s 50% interest  

conflicts of interest.

in White Rose Farms.

•  Considering other potential acquisition opportunities and other 

strategic initiatives.

•  Reviewing the commissioning of the Group’s new £78 million primary 

poultry processing facility at Eye, Suffolk.

•  Reviewing the Group’s substantial investment programme in 
upstream agricultural operations in both pork and poultry.

•  Considering the Group’s sustainability strategy, Second Nature.
•  Considering the UK’s exit from the EU and related contingency planning.
•  Considering the Group’s response to the COVID-19 outbreak.

•  Reviewing terms of reference for all Committees.
•  Reviewing quarterly Health & Safety, Risk and Technical updates.
•  Reviewing the principal financial and non-financial risks, 

including COVID-19, Brexit and African Swine Fever, to which  
the Group is exposed (supported by the Audit Committee).

•  Oversight of the Group’s whistleblowing arrangements  

and reports.

People and Succession

Performance Monitoring

•  Considering proposals on succession planning, when required, 

for the Board.

•  Approving promotion of new Senior Executives to the  

subsidiary boards.

•  Reviewing proposals on Senior Executive succession planning.
•  Considering the talent management programme and the need 

to develop the managers and executives of the future.
•  Reviewing the structure, size, composition and diversity  
of both the Board and its Committees (supported by the 
Nomination Committee).

•  Reviewing reports from the designated Non-Executive Director 

•  Approving the Group’s tax strategy.
•  Approving the Company’s dividend strategy.
•  Recommending the 2018/19 final dividend and the 2019/20 

interim dividend.

•  Reviewing and approving the Group’s annual budget, interim 

results and Annual Report.

•  Considering whether the Annual Report and Accounts are fair, 

balanced and understandable.

•  Considering monthly operational reports from the Chief 
Executive, Finance Director, Commercial Director and  
Chief Operating Officer.

(Tim Smith) relating to workforce engagement.

•  Reviewing reports from the Chairs of the Audit, Nomination  

and Remuneration Committees.

•  Reviewing behaviours to ensure these are in line with the 

Group’s culture.

•  Approving capital expenditure proposals in excess of £1 million 

(increased to £2 million from January 2020).

Views of stakeholder groups considered

Strategic Leadership

Governance and Risk

People and Succession

Performance Monitoring

•  Shareholders
•  Customers & Consumers
•  Communities
•  NGOs
•  Producers & Suppliers
•  Our People

•  Shareholders
•  Customers & Consumers
•  Communities
•  NGOs
•  Producers & Suppliers
•  Our People

•  Shareholders
•  Communities 
•  Our People

•  Shareholders
•  Our People

64

Cranswick plc | Annual Report & Accounts 2020Corporate GovernanceEmployee engagement
The Board appointed Tim Smith as the Group’s designated Non-
Executive Director to enhance existing legacy engagement through 
works committees, employee surveys and other site specific methods 
and to comply with the requirements of the 2018 Corporate Governance 
Code. The principal purpose of the designated Non-Executive Director  
is to ensure that the voice of the workforce is heard and considered by  
the Board in its deliberations enabling the workforce to contribute to the 
long-term success of the Group and delivery of its strategy.

During 2019, Tim had discussions with members of the workforce  
from across the Group. Workshops were held at five of our sites with 
workers from 16 sites across a range of levels and functions, without 
management present. The workshops were structured around 
employees understanding of the Group’s strategy, investments, growth 
and Second Nature strategy and ways in which workers can engage with 
these. The meetings did not cover matters covered by existing collective 
bargaining arrangements or workers’ pay and conditions. Following the 
workshops participants were also invited to comment on a summary 
reflecting observations, criticisms and other comments made.

Employees participating in the workshops engaged openly and 
constructively. Whilst employee feedback was generally positive  
about the Group, in particular in relation to its Second Nature strategy, 
understanding of the Group’s strategy beyond the immediate experience 
and role of employees was more varied. A number of participants also 
suggested that the Group should be more proactive in its use of social 
media in its communications. The feedback from the workshops has  
been provided to the Board and the Group will be reviewing its internal 
communications strategy and use of social media to address the 
comments made. 

Having reviewed the approach taken, the Board considers that the 
appointment of Tim and format adopted has been an effective way of 
enhancing employee engagement. The Board intends to develop the role 
of the designated Non-Executive Director and format further to enable 
workforce engagement to continue having regard to restrictions in place 
in relation to the COVID-19 outbreak.

Risk management and internal control
It is the Board’s role to protect the business from operational and 
financial risks and it has established a system of internal control which 
safeguards the Shareholders’ investment and the Group’s assets.  
Such a system provides reasonable but not absolute assurance against 
material misstatement or loss, as it is designed to manage rather than 
eliminate the risk of failure to achieve business objectives. The Board  
is responsible for reviewing the effectiveness of internal controls.  
The Audit Committee supports the Board in this process by reviewing 
the principal risks, and the report on pages 66 to 71 outlines further  
this process.

The Group operates within a clearly defined organisational structure with 
established responsibilities, authorities and reporting lines to the Board. 
The organisational structure has been designed in order to develop, plan, 

execute, monitor and control the Group’s objectives effectively and  
to ensure that internal control is embedded within the operations.

The Board confirms that the key ongoing processes and features of the 
Group’s internal, risk-based, control system have been fully operative 
throughout the year and up to the date of approval of the Annual Report.

Financial reporting
The culture of the business extends to the provision of financial  
information. Operational management provide weekly forecasts,  
monthly trading reports, and annual budgets and these are forwarded to 
Group management and are discussed at monthly site operating board 
meetings. Group Executive Directors attend most of these meetings and 
the information is consolidated and reported at Group Board meetings.  
The Group prepares an annual budget and half year re-forecast that are 
agreed by the Board, with the budget including a three year forecast for 
consideration to support the Viability Statement. The use of standard 
reporting software by all Group entities ensures that information is 
presented in a consistent manner which facilitates the preparation of the 
consolidated financial statements. Site directors and finance heads are 
required to sign a monthly confirmation that their business has complied 
with the Group’s accounting policies and procedures, with a more detailed 
confirmation provided for half year and year end reporting.

Remuneration
The Remuneration Committee monitors the executive remuneration 
packages and incentive schemes and believes the incentives provide  
a strong alignment between Shareholders, the Executive Directors and 
the wider Senior Executive Management team. The remuneration policy 
was agreed at the AGM in 2018. Details of the policy are included in the 
Remuneration Committee Report on pages 80 to 86 which provides 
further details on Directors’ remuneration, together with the activities  
of the Remuneration Committee during the year.

Relations with Shareholders
Regular engagement with investors provides the Group with the 
opportunity to discuss certain areas of interest and to ascertain any 
areas of concern they may have. Further details of steps taken by  
the Group to engage with its Shareholders are set out on page 41.  
Details of the Company’s major Shareholders are set out on page 93.

By order of the Board

Steven Glover
Company Secretary
23 June 2020

Board consideration of stakeholder interests: Case study 

During the year the Board approved the acquisition of Katsouris 
Brothers (see page 9) and the expansion of our integrated supply 
chain through the acquisition of Packington Pork, the Buckle family  
pig farming and rearing business and the family’s 50 per cent share  
of the White Rose joint venture (see page 13). As well as the interests 
of shareholders, the Board considered other stakeholders including 
Customers and Consumers and, in particular, the trend towards 
health-conscious options, premium products and food integrity, 

which were supported by the acquisitions. The Board also considered 
the impact on our People and the Communities in which the acquired 
businesses operate and concluded that they would benefit from the 
additional investment, support and enhanced career opportunities 
provided by the enlarged Group. Taking all factors into account  
and following extensive due diligence the Board concluded that  
the acquisitions were in the best interests of the Company.

65

Cranswick plc | Annual Report & Accounts 2020Shareholder InformationFinancial  StatementsCorporate  GovernanceStrategic  ReportAudit Committee Report

The Audit Committee

The Audit Committee assists the Board in 
discharging its responsibilities for the integrity of 
the financial statements and narrative reporting, 
the effectiveness of internal reporting 
processes and systems of internal controls, 
identification and management of risks and the 
external and internal audit processes.

Composition of the Audit Committee
The Audit Committee comprises the following Non-Executive Directors:

Committee Members

Mark Reckitt – Chair

Kate Allum

Tim Smith

Pam Powell

Meetings attended

4/4 

4/4 

4/4 

4/4 

Other regular attendees
The Chairman, Chief Executive, Group Finance Director, Group Financial 
Controller, Group Head of Internal Audit & Risk, External Audit Partner 
and External Audit Director attend by invitation as required. The Group 
Company Secretary also attended meetings as secretary to the Committee.

Frequency of meetings
The Committee meets as necessary and at least three times a year.  
The Committee also meets privately with the Group Head of Internal 
Audit & Risk and the External Auditor.

Independence
All Members of the Committee are independent.

Key Activities in 2019/20

Integrity of Financial Statements
•  Reviewed and challenged the key financial reporting judgements  

and estimates and concluded that accounting treatments  
were appropriate.

•  Reviewed and concluded that the Financial Statements and  
narrative reporting are fair, balanced and understandable.

External audit
•  Reviewed and was satisfied with the effectiveness of the external 

audit process.

•  Approved the terms of engagement and remuneration of the  

external auditor.

•  Monitored the independence of the external auditor and concluded 

that PricewaterhouseCoopers LLP (‘PwC’) is independent.

•  Reviewed and concluded that the Group is both a going concern  

over a one year period and viable over the three-year review period, 
including consideration of the impact of COVID-19 and Brexit,  
and that the relevant disclosures are appropriate.

Whistleblowing and anti-bribery
•  Reviewed and approved the Group’s anti-bribery policy.
•  Reviewed and approved the Group’s whistleblowing policy.
•  Reviewed, on behalf of the Board, whistleblowing reports and  

their resolution.

Accounting policies 
•  Reviewed the Group’s accounting policies to ensure they remain 

appropriate and have been consistently applied.

•  Reviewed the disclosure of Alternative Performance Measures 
(APMs) and concluded that they are appropriate for monitoring  
the Group’s underlying performance.

•  Reviewed the impact of the new accounting standard in the current 
year, IFRS 16 ‘Leases’ and concluded that disclosures in this year’s 
Financial Statements are appropriate.

Internal audit
•  Reviewed and challenged the work of the Group‘s Internal  

Audit function and concluded that it is operating effectively  
and is appropriately resourced.

Internal controls and risk management
•  Reviewed the Group’s internal controls and risk management systems 

including those for assessing emerging risks and concluded that  
they are operating effectively.

•  Reviewed and assessed the appropriateness of finance department 

resource across the Group.

•  Reviewed and challenged the work, and associated reporting,  

of the Group Risk Committee including its response to COVID-19.

•  Supported the Board in their assessment of risk appetite and 

development of a Group Risk Appetite Statement

•  Reviewed and challenged the Group’s Brexit readiness planning  

and COVID-19 response.

•  Reviewed and updated, where necessary, the Committee’s terms  

•  Reviewed and approved the Internal Audit Charter.
•  Reviewed and approved the Internal Audit plan for the coming year.

of reference.

66

Cranswick plc | Annual Report & Accounts 2020Corporate GovernanceGroup viability and related disclosures
•  Reviewed and concluded that a three-year time horizon for the 

Group’s Viability Statement remained appropriate.

of African Swine Fever in the UK pig herd, and concluded that the  
Group is viable over the three-year time horizon.

•  Reviewed the Group’s budget, forecasts and downside sensitivity 

•  Reviewed and approved the Viability Statement disclosures in the 

analysis, including the impact of COVID-19 and a potential outbreak  

Financial Statements.

I am pleased to report on the activities of the Audit Committee during the 52 weeks ended 28 March 2020.
As in previous years, the Committee has focused on its core responsibilities of supporting the Board and protecting the interests of Shareholders in 
relation to financial reporting and internal control. This has been achieved by ensuring that the Group has in place a robust risk management process 
and an effective internal control framework to manage its risks, in support of going concern and viability confirmations. This year has been unusual 
with a particular focus on a few key risks, including the impact of a ‘disorderly Brexit’ and of an outbreak of African Swine Fever in the UK. Finally, 
towards the end of the financial year, the Committee focused its attention on challenging and supporting management’s response to the COVID-19 
pandemic by ensuring that the on-going risk and impact of mitigating actions have been appropriately modelled. In addition, the Committee has 
continued to focus on ensuring the integrity, quality and compliance of the Group’s external financial reporting.

the role, composition, activities and responsibilities of the Audit Committee;

This report sets out:
• 
•  a summary of the meetings of the Audit Committee during the year;
the significant financial reporting issues debated by the Committee;
• 
the Committee’s oversight of the Group’s Risk Management and internal control systems in support of the Board;
• 
the respective roles and effectiveness of the internal and external auditors; and
• 
the Committee’s annual review of external auditor independence.
• 

The Committee reviewed the appropriateness of the financial results and narrative reporting for the full year and half year and the first and third 
quarter trading statements, including applicable accounting policies, key judgements and estimations, going concern and viability assumptions.  
The Committee also reviewed the Annual Report & Accounts taken as a whole to ensure they are fair, balanced and understandable and provide  
the necessary information for Shareholders to assess the Company’s performance, business model and strategy.

Specific areas of financial reporting focus during the year included:
• 
• 

the quantum and appropriateness of provisions against doubtful accounts receivable and commercial accruals; 
the accounting treatment and disclosure of the transactions to acquire Katsouris Brothers Limited, Packington Pork Limited and White Rose 
Farms Limited; and
the accounting treatment and disclosure of biological assets.

• 

The Committee reviewed Internal Audit’s terms of reference and work plans and oversaw the Group’s relationship with the external auditor including 
scope, fees and work performed. During the year the Committee reviewed and strongly challenged the external auditor PwC on their proposed 
increase in the annual fee for their work from £267,000 to £419,000. PwC believes that there have been significant increases in the costs that  
they incur, partly driven by changes in the audit regulatory environment, and that these should be reflected in an increase in the fee for their work.  
The Committee believed it was imperative that the external audit continued to be effective and agreed to accept the majority of the increase  
sought by PwC. The Committee was satisfied with the performance of the Group’s internal audit function and the external auditor.

The impact of COVID-19 has placed an immense additional burden on all those involved in financial processes and management at Cranswick as well 
as those carrying out internal and external audit functions. On behalf of the Committee I would like to thank them for their work and commitment 
during this difficult period. 

In the coming year, the Committee will continue to focus on the Group’s risk management processes, internal control frameworks and external 
financial reporting to ensure that they remain effective and robust to support the future successful growth and development of the business.

Mark Reckitt
Chair of the Audit Committee

23 June 2020

67

Cranswick plc | Annual Report & Accounts 2020Shareholder InformationFinancial  StatementsCorporate  GovernanceStrategic  ReportAudit Committee Report continued

Role of the Committee
The Committee’s primary role is to assist the Board in providing effective 
governance over the appropriateness of the Group’s financial and related 
narrative reporting, risk management and internal control systems.  
It is responsible for monitoring the integrity of the financial statements 
and other communications and announcements to the market, and for 
considering whether accounting policies are appropriate. It reviews the 
Company’s internal controls and risk management frameworks, and 
reviews and approves the activities, plans and effectiveness of both  
the Group’s internal and external auditors.

The Audit Committee terms of reference, which are reviewed and 
approved by the Board annually, are available on the Company’s website 
and at the Annual General Meeting.

The timing of meetings is designed to fit in with the Group’s financial 
calendar, with meetings in advance of half year and year-end financial 
reporting in November and May respectively, and additional meetings  
in September and January in preparation for the half year and year-end 
processes. In the current year, the Group’s results announcement, and 
hence the year end Audit Committee meeting, were delayed until June  
as a result of the on-going COVID-19 outbreak in order to allow additional 
time for the preparation of financial information and for the Group’s 
auditors to carry out the necessary audit process in light of travel and 
social distancing restrictions.

Fair, balanced and understandable
At the request of the Board, the Audit Committee has reviewed and 
reported to the Board that it is satisfied that the financial statements 
taken as a whole are fair, balanced and understandable and provide the 
necessary information for Shareholders to assess the Company’s 
position and performance, business model and strategy.

In order to give this report, the Audit Committee carried out a number  
of additional procedures including:
•  obtaining confirmation from the relevant preparers of the various 
parts of the Annual Report that they had reviewed the fairness  
and completeness of their sections;

•  ensuring a thorough verification process had been completed;
•  consideration of the Annual Report and Accounts in the context  

• 

of the Audit Committee’s knowledge and experience of the business;
reviewing the disclosure of Alternative Performance Measures 
(APMs) and considering their appropriateness for monitoring the 
Group’s underlying performance;

•  ensuring the impact of COVID-19 has been fully considered and 

disclosed where necessary;

•  holding discussions with both the Group Head of Internal Audit & Risk 

• 

and the external auditor; and
reviewing and discussing a paper from the Finance Director outlining 
issues to consider and why he believed the Annual Report was fair, 
balanced and understandable.

All members of the Committee have extensive managerial experience  
in large, complex, food sector organisations and have a wide range  
of financial, commercial and operational expertise. It is a requirement  
of the UK Corporate Governance Code that at least one Committee 
member has recent and relevant financial experience. Mark Reckitt,  
the Committee Chairman, meets this requirement. Full biographical 
details of the Audit Committee members can be found on page 59.

Activities of the Committee
The Committee is required to meet at least three times a year and its 
agenda is linked to the Group financial calendar. The Company Chairman, 
Chief Executive, Finance Director, Group Financial Controller, Group 
Head of Internal Audit & Risk and representatives of the external auditor 
are invited to attend each meeting. The Company Secretary also attends 
the meetings as secretary to the Committee. Both the external auditor 
and the Group Head of Internal Audit & Risk have the opportunity to 
access the Committee, without the Executive Directors being present, 
at any time, and the Committee formally meets with both the external 
auditor and the Group Head of Internal Audit & Risk independently,  
at least once a year.

Principal responsibilities of the Audit Committee
The Committee’s principal responsibilities include reviewing  
and monitoring:
• 

the integrity of the Group’s financial statements and related  
narrative reporting;
the Group’s accounting policies and the impact of new and amended 
accounting standards;
the effectiveness of the Group’s financial reporting, internal  
control and risk management systems in support of the Board;
the effectiveness of the Internal Audit function in the context  
of the Company’s overall risk management framework;
the effectiveness, scope, cost and independence of the Group’s 
external auditor;
the appropriateness of finance department resource across  
the Group, particularly at those sites experiencing rapid growth;
the Company’s whistleblowing and anti-bribery policies; and
the Group’s viability, and its disclosure within the Annual Report.

• 

• 

• 

• 

• 

• 
• 

The Committee makes recommendations to the Board on the removal, 
appointment or reappointment of the Group’s external auditor. The 
Committee also reviews its terms of reference annually and makes 
recommendations to the Board for any appropriate changes.

68

The Board and the Committee understand that ‘fair’ should mean 
reasonable and impartial, ‘balanced’ should mean even-handed with both 
positive and negative messages being portrayed and ‘understandable’ 
should mean simple, clear and free from jargon or unnecessary clutter.

Viability Statement
At the request of the Board, and reflecting the requirement of the UK 
Corporate Governance Code, the Audit Committee has reviewed and 
reported to the Board that it is satisfied with the risk disclosures and 
Viability Statement which have been presented.

reviewing risk reporting disclosures in detail;

In order to give this report, the Audit Committee carried out a number  
of additional procedures including:
• 
•  considering the appropriateness of the three-year time horizon 
selected for testing the Group’s viability, including consideration  
of the uncertainty resulting from the COVID-19 pandemic and UK’s 
exit from the European Union;
reviewing the Group’s annual budget and extended three-year 
forecast and the assumptions therein for reasonableness;

• 

•  agreeing appropriate downside sensitivities to be applied to the 
forecasts for stress testing, based on the Group’s principal risks  
and the work of the Risk Committee (in the current year focusing on 
the impact of COVID-19, Brexit and the potential impact of an African 
Swine Fever outbreak in the UK pig herd); and
reviewing the availability of debt funding for the Group across the 
three-year forecast period.

• 

The Board and the Committee concluded that, based on the results of 
the analysis provided, they have a reasonable expectation that the Group 
will be able to continue in operation and meet its liabilities as they fall due 
over a three-year time horizon (see pages 50 and 51).

Performance evaluation of the Audit Committee
During the year, an independent, external evaluation of the effectiveness 
of the Committee was carried out by Clare Chalmers Limited. The 
evaluation indicated that the Committee was working well. Further 
details of the evaluation are included under ‘Board performance 
evaluation’ on pages 73 and 74.

Cranswick plc | Annual Report & Accounts 2020Corporate GovernanceFinancial reporting
During the year, the Audit Committee reviewed accounting papers 
prepared by management and considered, with input from the external 
auditor, the appropriateness of the main accounting policies, estimates 

Financial reporting area

Judgement and assurance considered

and judgements made in preparing the financial statements. The key 
matters that the Committee considered in reviewing the financial 
statements for the year ended 31 March 2020 are set out below.

Commercial 
accruals

Trade receivables  
and inventories

Acquisitions

Biological assets

The Committee reviewed the level of commercial accruals for rebates, discounts and promotional activity at the balance 
sheet date. The level of commercial accruals is viewed by the Committee, management and the external auditor as an area 
sensitive to a moderate degree of commercial judgement, albeit 71 per cent of the year end accrual related to volume 
rebates and similar allowances which require a lower level of judgement and estimation due to their mechanical calculation. 
The Committee also noted the FRC’s guidance on complex supplier arrangements. Following the adoption of IFRS 15 in the 
prior year, the Group reviewed its accounting practice in respect of aged commercial accruals and introduced a maximum 
holding period for aged balances, under normal circumstances, of three years. After reviewing and challenging the level of 
accruals and the intra-year movement, including the profit effect and considering the work of internal and external audit in 
verifying the underlying contractual arrangements, the Committee supported management’s assumptions and accounting 
treatment including the disclosures provided in the report and accounts. (See Note 21).

At the year end the inventory and credit risk in relation to non-retail customers and specifically those in the food-to-go  
and food service sectors had increased significantly as a result of the COVID-19 pandemic, with a number of our customer’s 
businesses being closed or materially curtailed as a result of the lockdown, putting significant pressure on their liquidity.  
This increased uncertainty has been incorporated into the Group’s expected future loss rates when calculating its IFRS 9 
trade receivables provision. The provision is calculated by reviewing lifetime expected credit losses using both historic and 
forward-looking data. Expected future loss rates of between 0.0% – 3.5% at 31 March 2020 generated a future credit loss 
provision of £3.6 million (2019: <£0.1 million). Including specifically provided debts, as at 31 March 2020, trade receivables 
with a nominal value of £4.3 million (2019: £0.7 million) were impaired and fully provided. In addition, management reviewed 
the Group’s provision for slow moving and obsolete inventory in relation to those same customers. As at 28 March 2020,  
the provision against inventory was £8.4m (2019: £3.9m), of which £3.6m resulted from COVID-19 considerations. The 
Committee reviewed both the historic and forward-looking information supporting the expected future loss rates and the 
supporting information for the inventory provision and after robustly challenging the available evidence concluded that the 
level of provision was appropriate in the current circumstances. (See Notes 18 and 19).

During the year, the Group acquired Katsouris Brothers Limited, a leading Mediterranean food products business, for initial 
net cash consideration of £41.3 million, pig farming and rearing business Packington Pork Limited and the remaining 50 per 
cent of its joint venture pig farming and rearing operation White Rose Farms Limited, as well as the other pig rearing activities 
previously performed by the JV partner, for a combined net cash consideration of £27.4 million. In each case, the Committee 
reviewed management’s proposed accounting treatment and the valuation methodology applied to the acquired assets and 
liabilities which was based on internal due diligence work and reports by external advisers and consultants. The allocation  
of the provisional purchase price between tangible assets, intangible assets and goodwill was subject to particular scrutiny.  
The external auditors also challenged the key assumptions used in the allocation methodology. The Committee specifically 
reviewed the judgements and assumptions management had made on the valuation of customer relationship intangible 
assets acquired as part of the Katsouris Brothers acquisition, and after a thorough review of all the information, agreed with 
management’s approach to the allocation of the purchase price and the Committee will continue to consider this during the 
measurement period prior to the allocations ceasing to be provisional. (See Note 16).

In accordance with IAS 41, biological assets (pigs and chickens) are valued at fair value in the Group balance sheet, with the 
net valuation movement disclosed separately on the face of the income statement. The valuation requires a significant level 
of judgement and is sensitive to the key assumptions used in the models which include mortality rates, growth rates and  
the fair value of livestock at the various stages of development. The Audit Committee reviewed the assumptions used 
within the models and management’s proposed accounting treatment and was satisfied that the standard had been fairly 
and consistently applied and the required disclosures made in the financial statements. (See Note 17).

Risk management and internal control
The Committee conducted its annual review of the effectiveness of the 
Company’s internal control and Risk Management Framework through 
the work of Internal Audit, the external auditor’s control recommendations 
on the Group’s financial control environment following their audit  
and thorough review and challenge of monthly Board reports. The 
Committee also reviewed the Group’s whistleblowing and bribery 
prevention policies and whistleblowing reports on behalf of the Board. 
The Audit Committee also considered the impact of remote working 
during the COVID-19 crisis, the guidance provided to colleagues around 
financial and other controls and concluded that the Group’s internal 
control environment has remained adequate during this period.

A Risk Committee chaired by the Group Finance Director and including 
representatives from all areas of the business meets quarterly,  
reporting its outputs directly to the Audit Committee and updating  
the Board accordingly. Members of the Audit Committee are invited  
to attend Risk Committee meetings to gain an understanding of how  
the Risk Committee operates and to assess its performance, with the 

Audit Committee Chair and one other member of the Committee taking 
up the opportunity to attend a meeting during the year.

During the year, to provide additional assurance that the Group’s Risk 
Management Framework is operating effectively, the Audit Committee 
engaged Aon plc to provide an independent review of the Framework, 
including the activities of the Risk Committee. The review confirmed 
that, overall, arrangements were appropriate for the size of the Group 
and operating effectively, as well as highlighting several areas for the 
further development of the Framework. The recommendations of this 
review were subsequently incorporated into the Group’s Risk 
Management Framework.

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Cranswick plc | Annual Report & Accounts 2020Shareholder InformationFinancial  StatementsCorporate  GovernanceStrategic  ReportAudit Committee Report continued

During the year, the Committee supported the Board in their assessment 
of risk appetite and development of the disclosures provided in the 
Group Risk Appetite Statement (see page 49). The structured approach 
to the assessment, which is facilitated by the Group Risk Committee, 
documents the level of risk the Group is willing to tolerate in order to 
achieve its strategic objectives, which in turn determines the depth and 
extent of actions and resources required to mitigate risks to the agreed 
acceptable level. The results are mapped to each of the Group’s strategic 
pillars in order to determine how each group risk is operating in relation  
to risk appetite, with action plans being put in place to bring risk scores  
in line with the accepted level.

The Committee reviewed the key conclusions from work performed  
by the Group Risk Committee during the year to gain assurance over  
the Risk Management Framework in place across the Group which is 
designed to identify, evaluate, monitor and mitigate risk. Particular 
emphasis was placed on reviewing and challenging the work of the Risk 
Committee in respect of Brexit readiness planning and the attendant HR 
and Commercial Risks, plus the Group’s response to the COVID-19 crisis. 
The Committee was satisfied that all principal risks, including emerging 
risks, had been identified (see pages 48 to 54) and that the risk 
management framework, including processes for assessing and 
reporting emerging risks, is operating effectively and is appropriate  
to support the Group’s strategy for continued growth.

Internal audit
The Audit Committee is responsible for monitoring the performance  
and effectiveness of the Company’s Internal Audit activities. The Audit 
Committee reviewed and approved the annual Internal Audit plan, 
ensuring that it was aligned to the principal risks of the business and 
received regular progress updates on delivery of the plan objectives at 
each of its meetings during the year. On an annual basis, the Committee 
reviews and approves the Group’s Internal Audit Charter which sets  
out the role and mandate of the Internal Audit function.

The Internal Audit approach takes into account the overall Group risk 
framework as well as risks specific to individual operations and is regularly 
updated to take into account changes to the risk profile of the Group. 
The plan set out at the beginning of the current year was largely achieved, 
with a small element of the plan towards the end of the year being 
postponed to the next financial year as a result of the COVID-19 
pandemic. Internal Audit findings together with responses from 
management were considered by the Audit Committee and where 
necessary challenged. The Audit Committee also reviewed progress  
by management in addressing the issues identified on a timely basis.  
The Audit Committee was satisfied that the Internal Audit function is 
operating effectively and that the level of experience and expertise 
within the department is appropriate to meet the Group’s needs.

During the year, Internal Audit performed a core financial controls  
review at all but 2 of the Group’s sites (with the exceptions being  
due to the COVID-19 crisis) and also reviewed specific Group non-
financial risk areas. Overall no control failings or weaknesses were 
identified that would have a significant impact on the Group; however, 
recommendations were raised where necessary at specific sites to 
strengthen existing processes and controls and follow-up audit visits 
were carried out at the majority of sites to ensure that agreed corrective 
actions were being taken. The Audit Committee concluded that, in spite 
of the curtailment of the Internal Audit plan as a result of COVID-19 travel 
restrictions, a high proportion of the plan had been completed in order  
to provide the necessary assurance it required in relation to the Group’s 
internal control framework.

site audit reviews, use of video conference, screen and workspace 
sharing technologies and, importantly, further progressing the use  
of analytical tools to deliver audit reviews. The Internal Audit team will 
also plan to work more closely with other assurance providers such as 
External Audit and internal compliance functions to reduce disruption  
to the business whilst ensuring that key risks and issues continue to be 
appropriately addressed. It is also anticipated that the 2020/21 Internal 
Audit plan will be frequently refreshed over the course of the year, to 
direct available resource to emerging risks and issues, as the implications 
of COVID-19 evolve over the coming months. The Committee has 
reviewed all changes to the plan for 2020/21 and will review all 
further changes. 

The Group operates a decentralised structure where significant 
accountability is devolved to site operational and financial management. 
Control weaknesses identified at site level are taken seriously and 
management and the Committee seek to ensure that their cause is 
understood and mitigating actions are taken to limit the potential for 
recurrence. In view of the work of internal audit, external audit and Group 
management, it is considered unlikely that a weakness at an individual 
site would have a significant impact on the Group.

The Committee keeps the performance and effectiveness of the  
Internal Audit function under review and in doing so it also assesses the 
quality, experience and expertise within the department. Overall, in 
common with prior years, in all material areas the Internal Audit function 
is compliant with Institute of Internal Audit (IIA) standards and in the view 
of the Committee is appropriately resourced, has clarity of purpose, has  
a good understanding of the business, is taken seriously and respected 
across the Group, and benefits from strong engagement with the Board 
and Audit Committee. The Internal Audit team continues to implement 
the recommendations from the independent assessment of the  
function carried out by Deloitte LLP in 2018 and reports on progress  
to the Committee.

Over the course of the coming year following the publication of the 
revised Internal Audit Code of Practice, which provides guidance on 
effective internal audit and aims to raise standards across the profession, 
a self-assessment exercise of areas of compliance and potential gaps  
will be completed by the Group Head of Internal Audit & Risk and the 
outcome reported to the Audit Committee.

Effectiveness of the External Audit Process
PricewaterhouseCoopers LLP (‘PwC’) has been the Group’s auditor  
since 2017. The Audit Committee assesses annually the qualifications, 
expertise, resources and independence of the auditor as well as the 
quality and effectiveness of the audit process. In assessing audit quality, 
the Committee evaluates four key areas, being; the mindset and culture 
of the auditor, the auditor’s approach to quality control, the skills, 
character and knowledge of audit staff and the judgments they make 
during the audit process.

In addition to the year-end audit, PwC carried out a review on the Group’s 
interim reporting during the year. The Committee considers that such  
a review gives the Board additional assurance over the half year process 
and reporting.

During the year, the Committee assessed the external auditor’s 
performance and effectiveness through a questionnaire completed 
by Audit Committee members and the Group’s senior finance team.  
The output from the process was reviewed and discussed by the  
Audit Committee and with the external auditors.

In light of the on-going COVID-19 outbreak, the Internal Audit team is 
facing unique challenges due to Government imposed and Group 
specific travel restrictions. To address this issue and ensure the 2020/21 
Internal Audit Plan can be fully delivered, new ways of working will be 
adopted where necessary. These will include; remote working to perform 

For the 52 weeks ended 28 March 2020, as a result of the COVID-19 
outbreak, PwC were limited to carrying out their audit procedures 
remotely, rather than in-person. The Committee reviewed these 
limitations on the work of the external auditor and challenged the 
external audit partner on the effectiveness of the additional steps  

70

Cranswick plc | Annual Report & Accounts 2020Corporate Governancetaken as a result. The Committee was satisfied that the scope of  
the audit and the work carried out remained adequate in spite of the  
difficult circumstances.

The Committee also considered the following factors in assessing  
the effectiveness of the external audit process:
• 
• 

the experience and expertise of the Audit Partner and the audit team;
the level of professional scepticism displayed throughout the  
audit process;
the extent to which the audit plan was met and the quality of its 
delivery and execution;
the robustness and perceptiveness of work performed on key 
accounting and audit judgements; and
the content of reports on audit findings and other communications.

• 

• 

• 

Having considered these factors, and having noted the observations 
made in the auditor’s reporting, the Committee was satisfied with  
the effectiveness of the external audit process.

In assessing the auditor’s professional scepticism, the Committee noted 
in the current year that PwC had robustly challenged management’s 
viability assumptions and conclusions, their judgements on trade 
receivable and inventory provisions as well as their acquisition accounting 
and biological asset valuation assumptions. The Committee also 
challenged management in these key areas and concluded that the 
relevant accounting treatments were appropriate.

The Audit Committee also approves the terms of engagement and 
remuneration of the external auditor and monitors their independence. 
The Committee confirms that it has complied with the requirements of 
the CMA Order 2014 as regards audit tendering, auditor appointment, 
negotiation and agreement of audit fees and approval of non-
audit services.

Auditor Independence
The Group meets its obligations for maintaining an appropriate 
relationship with the external auditor through the Audit Committee, 
whose terms of reference include a requirement to oversee the 
commissioning, and monitor the level, of non-audit work performed  
by the external auditor, to ensure objectivity and independence is 
safeguarded. The Committee does not encourage the external auditor 
to carry out any non-audit work, with the exception of their review of the 
interim financial statements. There is an established policy concerning 
the types of non-audit services the external auditor should not carry out 
to avoid compromising their independence and these include internal 
accounting or other financial reporting services, internal audit, tax 
advice, legal, actuarial or valuation services, executive or management 
roles or functions and remuneration consultancy. The Audit Committee 
Chair’s approval is required prior to awarding to the external auditor  
any reporting accountant, or corporate transaction work or any other 
non-audit services in excess of £30,000 and in practice all non-audit 
services are reviewed and agreed by the Audit Committee. Any such 
work will be on an exceptional basis only and additionally subject to  
PwC’s own rules on ethical standards.

During the year, the Audit Committee reviewed and considered the 
following factors to assess the objectivity and independence of PwC:
•  The auditor’s procedures for maintaining and monitoring 

independence, including those to ensure that the partners and staff 
have no personal or business relationships with the Group, other  
than those in the normal course of business permitted by UK 
ethical guidance.

•  The degree of challenge to management and the level of professional 
scepticism shown by the audit partner and the audit team throughout 
the process.

•  The auditor’s policies for rotation of the audit partner every five years, 
and regular rotation of key audit personnel. The current Audit Partner 
(Ian Morrison) and the current Audit Director were selected by PwC  
to lead the audit of the Group from the year ended 31 March 2018.

•  The nature of non-audit work undertaken during the year and  

its approval in accordance with the Audit Committee’s guidelines  
for ensuring independence.

•  Adherence to the Group’s internal policy that, other than in 

exceptional circumstances, the fees paid to the external auditor  
for non-audit work in any one year should not exceed the lower  
of £500,000 and 50 per cent of the external audit fee on average  
over the last three years.

•  A report from PwC confirming that they have adequate policies  
and safeguards in place to ensure that auditor objectivity and 
independence is maintained.

Details of the non-audit work and fees paid during the year are  
set out below:

Non-audit fees

Interim review

Other services

Total Non-Audit Fees

Total Audit Fees

Ratio of Non-Audit Fees to Audit Fees*

£’000

16

–

16

419

0.04:1

*  The average ratio of non-audit fees to audit fees over the last three years is 0.05:1.

The ratio of non-audit fees to audit fees on average over the last  
three years has been 5 per cent, well below the 50 per cent limit set out  
in the Group’s policy.

The non-audit work undertaken by the external auditor during the  
year was limited to the review of the Group’s interim results which  
the Audit Committee does not consider would provide a threat to  
PwC’s independence.

A copy of the Committee terms of reference is available on the 
Company’s website at www.cranswick.plc.uk.

Following consideration of the performance and independence of  
the external auditor at its meeting in June 2020, the Audit Committee 
recommended to the Board that the reappointment of PwC as the 
Company’s external auditor should be proposed to Shareholders  
at the 2020 Annual General Meeting.

Mark Reckitt
Chair of the Audit Committee

23 June 2020

71

Cranswick plc | Annual Report & Accounts 2020Shareholder InformationFinancial  StatementsCorporate  GovernanceStrategic  ReportNomination Committee Report

The Nomination 
Committee

The Nomination Committee reviews the 
structure, size and composition of the Board  
and is responsible for considering and making 
recommendations to the Board on new 
appointments of Executive and Non-Executive 
Directors. As Chair of the Nomination 
Committee I am pleased to introduce its  
report for the year ended 28 March 2020.

Composition of the Nomination Committee

Committee Members

Martin Davey – Chair

Kate Allum

Mark Reckitt

Pam Powell

Tim Smith

Key Activities in 2019/20

Meetings attended

2/2

2/2

2/2

2/2

2/2

Other regular attendees
•  The Chief Executive and Finance Director attend by invitation  

as required.

•  The Company Secretary also attends meetings as secretary  

to the Committee.

Frequency of meetings
The Committee meets as necessary and at least twice a year.

Independence
Except for the Chair, all Members of the Committee are independent.

Board composition
•  Reviewed Board composition.
•  Reviewed ongoing training requirements for Non-Executive  

Diversity
•  Reviewed the Group’s diversity policy.
•  Reviewed compliance with the 2018 UK Corporate Governance Code 

Directors and development of industry knowledge.

for the Group.

Succession planning
•  Reviewed and updated succession plans for the Board  

and Senior Management.

•  Reviewed the management contingency plan in light of the  

COVID-19 outbreak.

•  Reviewed Group talent management programme.

Non-Executive Directors
•  Reviewed the continued independence of the  

Non-Executive Directors.

•  Reviewed Non-Executive Director time commitments  

and overboarding.

Governance and evaluation
•  Reviewed the Governance Section of the 2020 Annual Report and 

recommended it to the Board for approval.
•  Reviewed the Committee’s terms of reference.
•  Appointment of consultants to undertake external Board evaluation.
•  Review of external Board Evaluation Report and consideration  

of recommendations.

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Cranswick plc | Annual Report & Accounts 2020Corporate GovernanceBoard appointments
I can confirm that in compliance with the requirements of the 2018 UK 
Corporate Governance Code at least half of the Board are independent 
Non-Executive Directors.

CeDo Limited and, consequently, the Board was satisfied that, taking  
into account Kate’s other commitments, she will continue to have 
sufficient capacity to properly fulfil her role as a Non-Executive Director 
of the Company.

During the year Kate Allum came to the end of her current 3-year term  
of appointment as a Non-Executive Director of the Company, which  
the Board decided to renew for a further 3-year term. In deciding to 
reappoint Kate, the Board were satisfied that Kate remained independent 
and continues to provide challenge within the Board and possesses the 
skill, experience and knowledge to continue to add value to the Board’s 
decision making. At the end of her new 3-year term, Kate will have served 
for 9 years as a Non-Executive Director and will then retire in accordance 
with the principles of corporate governance.

Last year, the Board decided to further engage with the Group’s 
workforce and appointed Tim Smith as the Group’s Designated 
Non-Executive Director to undertake this role. Tim has been holding 
meetings with the workforce throughout the year, a more detailed review 
of which is set out in Board Effectiveness on page 65.

All directors will be standing for re-election at the Annual General 
Meeting. The Board has set out in the Notice of the Meeting its reasons 
for supporting the re-election of the Directors and their biographical 
details on pages 58 and 59 demonstrate the range of experience  
and skills which each brings to the benefit of the Company.

Succession 
The Committee reviewed the Group’s succession plan which relates  
to executive members of the Board and key management throughout 
the Group. The Committee’s review included arrangements relating to 
contingency planning for sudden and unforeseen departures together 
with longer term planning focused on identifying potential candidates 
within the Group for progression and areas where external recruitment 
may be required. Members of the Committee have met with the wider 
executive management team, who gain exposure to the Board through 
site visits, Board presentations and ad hoc informal dinners held 
throughout the year.

A number of senior executives retired from the Group during the year, 
following long service, and the Committee has overseen the successful 
promotion of candidates from within the Group and the recruitment of 
external candidates to ensure an orderly succession. The Committee has 
also overseen transitional arrangements with retiring executives to ensure 
that their expertise and experience remains available to the Group.

In relation to the appointment of any new Non-Executive Directors or 
Chairman, the Group’s policy is to engage independent external search 
consultants to assist with appointments, who are required to have 
adopted the Voluntary Code of Conduct for Executive Search Firms  
on gender diversity and best practice. The Group does not advertise 
Non-Executive positions, but keeps developments in market practice  
in relation to this under review.

Non-Executive Directors
Consideration was given by the Committee to the continued 
independence of the Non-Executive Directors, including their term  
in office, the time commitment required from each of them taking  
into account the number of meetings and preparation and attendance  
at those meetings. It was concluded that all Non-Executive Directors 
remained independent and devoted an appropriate amount of time  
to fulfil their responsibilities.

The Committee has considered Director ‘overboarding’ and it is pleased 
to note that there are no issues at the current time. It believes that the 
Non-Executive Directors have sufficient time and energy to be effective 
representatives of Shareholders’ interests. During the year Kate Allum 
was appointed to the Board of SIG plc as a Non-Executive Director, 
however, Kate has also relinquished her executive responsibilities at 

Gender breakdown

Male

Female

5,324

64%

2,952

36%

6

75%

402

74%

118

78%

2

25%

141

26%

34

22%

Total
Employees

Board

Senior Managers
and Executives

Graduates and
Apprentices

Diversity policy 
Cranswick recognises the potential benefits of bringing together a wide 
variety of backgrounds and experiences and is pursuing the development 
of a diverse workforce that is representative of all sections of society.  
All appointments, including recruitments and internal promotions,  
are based on merit, qualification and abilities, and are not influenced or 
affected by race, colour, nationality, religion or belief, gender, marital 
status or civil partnership, family status, pregnancy or maternity, sexual 
orientation, gender reassignment, disability or age.

The Nomination Committee considers that diversity can strengthen the 
Board and that it is important that the Board is not made up exclusively  
of like-minded individuals with similar backgrounds. Whilst management 
appointments will continue to be made on the basis of merit, without the 
adoption of specific diversity targets, the Group recognises the potential 
benefits of a more diverse management and has a policy of increasing 
diversity at all levels. The Board is mindful of the Hampton-Alexander and 
Parker Reviews when considering future appointments and, in particular, 
the Hampton-Alexander target that by 2020, at least 33 per cent of board 
members and wider senior management teams in FTSE 350 companies 
are women.

Successful delivery of the Group’s strategy and planned growth depends 
on the recruitment and retention of a motivated and skilled workforce  
in an increasingly competitive and mobile labour market. The Board 
recognises that broadening diversity to ensure that our workforce  
is more reflective of society maximises our available talent pool and  
the attractiveness of a career with the Group both at a senior level  
and more generally.

The gender breakdown of the workforce is set out above. In relation to 
both senior managers and executives and graduates and apprentices  
the proportion of females has increased from last year.

Board performance evaluation
During Autumn 2019, the Board conducted its triennial external 
evaluation of its own performance and that of its Committees and 
individual Directors in accordance with the requirements of the 2018 
Corporate Governance Code and recommendations of the Financial 
Reporting Council’s Guidance on Board Effectiveness.

The Company conducted a tender process led by the Chairman and  
the Company Secretary to appoint consultants to conduct the Board 
Performance Evaluation, with support from the Non-Executive 
Directors. The Company appointed Clare Chalmers, who is a highly 
experienced and independent provider of board evaluations and who  
has not previously provided any services to the Company or otherwise 
has any other connections to the Group.

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Cranswick plc | Annual Report & Accounts 2020Shareholder InformationFinancial  StatementsCorporate  GovernanceStrategic  ReportNomination Committee Report continued

The evaluation exercise undertaken by Clare was agreed with the Chairman and involved individual meetings with all members of the Board,  
the Chief Operating Officer and Company Secretary. Clare also interviewed the Company’s auditors and remuneration consultants, attended  
Board and Committee meetings and reviewed board packs and minutes of meetings.

Clare Chalmers’ evaluation report was robust and informative and provided a valuable independent external perspective on the Group’s governance. 
In connection with the presentation of the evaluation report Clare made a number of recommendations which the Board considered and intends  
to implement once practical to do so in light of COVID-19 related restrictions, including the following:

Recommendation

Actions

Greater focus by the Board as a whole on succession planning 
and broader talent management.

Further Committee discussion will be undertaken during the year on succession 
and likely retirements to formalise the Company’s succession planning.

Consideration of enhancing governance best practice by 
reviewing board structure and operation.

Board to conduct a review of Board skills.

Greater focus by the Board as a whole on strategic matters 
and avoiding unnecessary operational detail.

Talent management programmes to be reviewed by Group HR Director 
supported by external consultants.

Further Committee discussion will be undertaken in relation to the structure  
and operation of the Board, which will involve greater participation by the 
Company Secretary.

Review to be undertaken during the year culminating in a Board skills matrix  
which will be reviewed annually.

The format and duration of Board meetings has been reviewed with a greater  
use of Board presentations and dinners proposed to enable more discussion  
of strategic matters.

The Company will also undertake a dedicated annual strategy review day with 
Non-Executive Directors.

Further consideration of stakeholder engagement framework 
and dialogue with pressure groups.

The Board proposes undertaking a full review of its engagement with 
stakeholders and pressure groups later this year.

Improvements to the content and presentation of Board packs.

Format of Board Reports and management of agenda reviewed and an enhanced 
online board portal has been adopted to facilitate improved board reporting.

The Company expects to update shareholders on the progress made in relation to the matters identified above in its 2021 Annual Report.

The summary of the Board Performance Evaluation set out above has been reviewed and approved by Clare Chalmers.

The Board also reviewed performance against the areas identified in the 2019 evaluation which recognised the need for continued focus on 
succession planning and strategy given the complexity of the Group and dynamic markets it operates in. It was recognised that progress had been 
made in relation to succession planning although this required additional focus and that a number of Board briefing sessions had been held on  
key areas including Brexit and ASF at which relevant parts of the Group’s strategy had been reviewed.

Governance
The Committee’s terms of reference were reviewed by the Committee and updated during the year. A copy of the Committee’s terms of reference  
is available on the Company’s website at www.cranswick.plc.uk.

On behalf of the Committee

Martin Davey
Chairman

23 June 2020

74

Cranswick plc | Annual Report & Accounts 2020Corporate GovernanceRemuneration

The Remuneration 
Committee

The Remuneration Committee establishes the 
remuneration policy for Executive Directors’ 
remuneration and determines the appropriate 
performance conditions for the annual cash 
bonus and long-term incentive awards.  
The Remuneration Committee also sets 
remuneration for the Chair, Executive Directors 
and Senior Management (including the 
Company Secretary).

Committee meetings during the year
The attendance of members at the meetings was as follows:

Committee Members

Kate Allum – Chair

Mark Reckitt

Pam Powell

Tim Smith

Meetings attended

4/4

4/4

4/4

4/4

Other regular attendees
•  The Chairman, Chief Executive, Finance Director and Group HR 
Director attend by invitation as required (no individual is involved  
in decisions relating to their own remuneration).

•  The Company Secretary also attends meetings as secretary  

to the Committee.

Frequency of meetings
The Committee meets as necessary and at least twice a year.

Independence
All Members of the Committee are independent.

Key Activities in 2019/20

Review of 2018 Corporate Governance Code
•  Further review of the requirements of the new Corporate  

LTIP awards
•  Reviewed the outcome of performance conditions for the LTIP awards 

Governance Code.

which were granted in 2017.

•  Approved LTIP awards granted in 2019.

Executive Director and Senior Executive remuneration
•  Reviewed Executive Directors’ and other Senior Executives’ base salaries.

Approval of bonuses
•  Set objectives for the annual bonus arrangements for 2020 for 

Executive Directors and Senior Executives.

•  Reviewed 2019 bonus targets following the acquisition of Katsouris 
Brothers, Packington Pork and the Buckle pig farming business.
•  Reviewed the achievement of the Executive Directors’ bonus 

arrangements against upward adjusted 2019 targets.

Shareholder engagement
•  Engaged with major Shareholders in relation to remuneration.

Other activities
•  Reviewed the Annual Remuneration Report for 2019.
•  Reviewed employee benefit structures and approved the issue  

of the SAYE share scheme for 2019.

•  Approved the Committee’s terms of reference.

75

Cranswick plc | Annual Report & Accounts 2020Shareholder InformationFinancial  StatementsCorporate  GovernanceStrategic  ReportRemuneration continued

Statement by the Chair of the Remuneration Committee
On behalf of the Remuneration Committee and the Board, I am pleased 
to present the Remuneration Committee Report for the year ended 
28 March 2020.

As with prior years, Shareholders will be asked to pass an advisory vote  
on the Annual Report on Remuneration at the forthcoming Annual 
General Meeting (AGM).

Company performance
Cranswick has experienced impressive long-term growth in both revenue 
and profits which has been reflected in the remuneration received by  
the Group’s Executive Directors in relation to both bonus and LTIP 
awards over the years. However, in 2018/19 the Group faced challenging 
conditions which resulted in a marginal decline in revenue and a decline  
in the Company’s share price which was reflected in the Executive 
Directors’ reduced remuneration. Over the course of 2019/20 the 
Group’s strong performance has resumed with revenue increasing  
(on a like-for-like basis) by 13.0 per cent and the Company’s share price 
increasing by 27.8 per cent. The Remuneration Committee believes it  
is important that the Executive Directors’ interests are aligned with the 
Company’s strategic vision and the interests of Shareholders and that  
the incentive outcomes reported are appropriate given the performance 
of the Group. 

The Remuneration Committee has carefully considered the impact  
of the COVID-19 outbreak when reviewing remuneration outcomes.  
The Group has continued to perform well notwithstanding the 
challenges faced and has not furloughed any employees or accessed  
any other Government financial assistance. In addition, the Company  
is proposing an increased dividend payment to shareholders and will  
pay a bonus of £500 to all colleagues in operational roles who have 
worked during the four-month period to the end of June. The total 
amount payable is expected to exceed £4 million. The Committee also 
considered movements in the share price over the period noting that  
the Company has not suffered the significant share price depreciation 
suffered by many companies over the period. In the circumstances, the 
Remuneration Committee did not consider it necessary to exercise its 
discretion in relation to such outcomes and believes that the measures 
used to judge performance which are explained in our remuneration 
policy on pages 80 to 86 remain appropriate and reflect the performance 
of the Group throughout the period under review. 

This report contains the following separate sections;
•  Part 1 – The Chair’s annual statement on pages 76 and 77.
•  Part 2 – Remuneration at a glance on pages 78 and 79.
•  Part 3 – Full details of our remuneration policy approved at the 2018 

AGM on pages 80 to 86.

•  Part 4 – The Annual Report on Remuneration on pages 87 to 92  

which discloses how the existing policy has been applied during the 
year. Those elements of part 4 subject to external audit are clearly 
identified.

2020 bonuses
Bonus awards for 2020 reflect the performance delivered in the year 
outlined below*. A bonus of 100 per cent of maximum (i.e. 150 per cent  
of base salary) has been awarded to each of the Executive Directors.  
The bonus targets were adjusted upwards during the year to reflect  
the impact of the acquisition of Katsouris Brothers, Packington Pork  
and the Buckle pig farming business. The Committee is satisfied that  
the recalibrated targets are appropriate, having regard to changes in the 
Group, and are no less stretching than the original targets. In comparison, 
bonus awards for 2019 were 38 per cent of base salary for each of  
the Executive Directors. Further details are shown on page 87. The 
Committee considers the level of payout is reflective of the overall 
performance of the Group in the year and is appropriate.

LTIP awards vesting in respect of the year ended 28 March 2020
The LTIP Awards granted in 2017 were based on the three-year 
performance period from April 2017 to March 2020 and were subject to 
adjusted EPS (50 per cent) and TSR (50 per cent) targets. Performance 
over the three-year period as measured against adjusted EPS has been 
strong with performance 6.9 per cent over the average increase in RPI 
and vesting at 98 per cent of the maximum. Performance in relation to 
TSR has also been strong with the Company being ranked in the 75th 
percentile of its comparator group and, consequently, 100 per cent  
of the TSR element of the award vesting. Overall 99 per cent of the 
maximum award will vest in June 2020 (i.e. 148.5 per cent of salary) for 
each Executive Director, versus 80.5 per cent of the maximum award 
which vested in June 2019 (i.e. 121 per cent of salary). This is reflected  
in the table on page 88. The Committee considers the level of payout  
is reflective of the overall performance of the Group over the three-year 
performance period ended 28 March 2020 and is appropriate.

The Committee also awarded nil-cost share options under the existing 
LTIP scheme to Senior Executives, including the Executive Directors, 
during the year. The number of shares awarded to each Executive 
Director was equivalent to 200 per cent of base salary based on the 
market value of the Company’s shares at the date of award (1 June 2019). 
These awards are reflected in the table on page 88.

Remuneration in respect of the year ending 27 March 2021
Executive Directors (other than Martin Davey who waived his contractual 
entitlement to an increase this year) were awarded a pay increase of  
2.8 per cent effective from 1 May 2020 in line with the Senior Executives 
and the wider workforce. Bonus opportunities and LTIP awards will 
remain unchanged at 150 per cent of salary and 200 per cent of salary 
respectively for the year ending 27 March 2021. The bonus and LTIP 
awards will continue to be subject to stretching targets on the same basis 
as previous years, namely 100 per cent on adjusted Group profit before 
tax for the annual bonus, and 50 per cent on EPS and 50 per cent on 
Relative TSR for LTIP awards.

As part of the planned transition of Martin Davey’s executive 
responsibilities he did not participate in any new LTIP awards in 2019  
or in the Group’s 2020 bonus awards and will not be receiving a bonus  
or LTIP award in the current year.

76

Cranswick plc | Annual Report & Accounts 2020Corporate GovernanceRemuneration Policy
Last year, the Committee agreed a number of changes to its terms of 
reference and the way in which the Company’s Remuneration Policy 
would be applied going forward to reflect the requirements of the 2018 
Corporate Governance Code, which were explained in detail in our 2019 
Remuneration Report. These were also applied to the financial year  
now being reported on and will continue to be applied going forward. 
Subject to Shareholder approval, these will be formally adopted into  
the Company’s Remuneration Policy when this is next approved by 
Shareholders (anticipated to be in 2021). The Committee gave further 
consideration during the year to the following matters:

Directors pension contributions: Last year the Committee agreed  
that the maximum employer pension contribution and/or cash payment 
in lieu for new Executive Directors would be aligned to those applicable to 
other employees of the Group. The Committee considered whether any 
further changes were required in relation to current Executive Directors 
existing contractual entitlements, noting external guidance, and agreed 
that it would keep emerging practice under review ahead of the formal 
review of the Company’s Remuneration Policy in 2021.

Post-employment shareholding requirements: The Committee 
reviewed existing “good leaver provisions” in relation to the Group’s 
incentive arrangements which do not result in accelerated vesting and 
considers that these provide continuing alignment with Shareholders 
interests’ post employment. Under the Group’s LTIP, Executive Directors 
are required to retain vested shares for a period of two years which  
would continue to apply on an Executive Director’s departure. As at 
28 March 2020 a total of 128,640 ordinary shares of the Company  
(valued at £4,474,099 using the share price of 3,478p per ordinary share 
at 28 March 2020) were subject to such retention arrangements in 
relation to Executive Directors. The Committee will keep emerging 
practice under review and will reconsider developing a post-employment 
shareholding policy, which encompasses vested and unvested shares, as 
part of the formal review of the Company’s Remuneration Policy in 2021.

When determining the application of the remuneration policy, the 
Committee considered clarity, simplicity, risk, predictability and 
proportionality, and alignment to culture as set out in the 2018 Corporate 
Governance Code. We operate simple variable pay arrangements,  
which are subject to clear performance measures aligned with the 
Group’s strategy and the interests of all stakeholders. The application  
of recovery provisions (malus and clawback) enables the Committee  
to have appropriate regard to risk considerations. In addition, the large 
shareholdings of the Executive Directors and “good leaver provisions”  
in the Group’s incentive arrangements further align the interests of our 
Executive Directors to serve the long-term interests of the Company and 
Shareholders. As part of our culture, in determining the remuneration 
policy, the Committee was clear that it should drive the right behaviours, 
reflect the Group’s values and support its purpose and strategy.

Executive Director pay and the broader workforce
The Committee recognises that an understanding of broader workforce 
pay and conditions can be helpful in relation to considering executive pay 
along with other relevant factors. The Committee receives information 
on the annual salary review across the Group, gender pay and CEO  
pay ratios together with the principles that are applied in relation to 
broader incentive schemes operated in the Group. The Committee also 
considers outcomes in relation to the wider senior management team 
when considering outcomes for the Executive Directors. The Group also 
operates works committees and employee surveys to obtain employee 
feedback on all areas of the Group’s business and has appointed Tim 
Smith as its designated Non-Executive Director to enhance existing 
engagement methods.

CEO pay ratios
The Company aims to provide a competitive remuneration package 
which is appropriate to promote the long-term success of the Company 
and applies this policy fairly and consistently to attract and motivate 
staff. The Company considers the CEO median pay ratio is consistent 
with the Company’s wider policies on employee pay, reward and 
progression and is reflective of the sector that the Company operates in. 
Further information is given on page 90.

Shareholder approval and engagement
Our Remuneration Report was approved by Shareholders at the 2019 
AGM with over 98 per cent of the votes cast in favour of it, further 
information is given on page 92.

Ongoing engagement by the Chairman, Chief Executive and Finance 
Director has ensured that key Shareholders have been regularly updated 
on progress and performance throughout the year. 

The Committee’s terms of reference were reviewed by the Committee 
and updated during the year. A copy of the Committee’s terms of 
reference is available on the Company’s website at  
www.cranswick.plc.uk.

On behalf of the Board, I would like to thank Shareholders for their 
continued support. Should you have any questions on, or would like  
to discuss any further aspect of, our remuneration strategy I can be 
contacted at kate.allum@cranswick.co.uk.

Kate Allum
Chair of the Remuneration Committee

23 June 2020

*2020 bonuses

Measure

Adjusted Group profit before tax

Bonus payable (% of salary)

Threshold

£90.9m

20%

Maximum

£102.9m

150%

Actual

£106.7m

150%

Note: Adjusted Group profit before tax targets are stated before deduction of bonuses paid to Executive Directors and the Chief Operating Officer, associated employers NI and non-trading items.

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Remuneration at a Glance 

Our performance during the year

+13.0%

Like-for-like revenue increase 
to £1,623.8m.

+27.8%

Share price increase to 3,478p  
at 28 March 2020.

Adjusted profit before tax 
(£’m)

£102.3m

Adjusted earnings per share 
(p)

156.4p

2020

2019

2018

£102.3m

2020

£92.0m

£92.4m

2019

2018

156.4p

144.3p

145.0p

Total shareholder return

700

600

500

400

300

200

100

0

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

2020

   Cranswick 

  FTSE All Share 

  FTSE 350 Food Producers

Remuneration in 2020
The Committee ensures that executive remuneration targets are stretching, aligned to business strategy to drive long-term Shareholder value  
and reflect the performance of the business during the period under review. Executive Directors’ rewards (excluding base salary and benefits) are 
two-fold: short term by way of a cash bonus; and longer term by way of share awards under the Company’s Long Term Incentive Plan (LTIP).

Salary

Benefits

Pension

Bonus

LTIP

SAYE

Total

Martin Davey

Adam Couch Mark Bottomley

Jim Brisby

314

33

63

–

552

–

962

651

34

130

979

1,082

49

2,925

430

33

86

646

717

27

430

32

86

646

717

–

1,939

1,911

Outcomes
Achieved Adjusted Group profit before tax of £102.3 million – 100 per cent of the maximum  
bonus opportunity achieved (150 per cent of salary). Performance measured over the three-year 
period ended 28 March 2020, EPS growth was RPI +6.9 per cent, and TSR was ranked in the 75th 
percentile of its comparator group. LTIP awards made in June 2017 will therefore vest in June 2020 
in full in respect of the TSR element and at 98 per cent of the maximum in respect of the EPS 
element, in aggregate 99 per cent of the maximum (148.5 per cent of salary).

Targets

Bonus

100%

Adjusted profit before tax

LTIP

50%

EPS

 50%

Relative TSR

   Read more: see page 87 for more details.

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Cranswick plc | Annual Report & Accounts 2020Corporate GovernanceRemuneration for 2021

Salary

Bonus

LTIP awards

2.8% increase to Directors’ salaries (other than Martin Davey) in line  
with Senior Executives and the wider workforce.

Opportunities unchanged at 150% of salary for 2020/21.
Stretching target – unchanged from previous years at 100% on  
Adjusted Group profit before tax.

Opportunities unchanged at 200% of salary for 2020/21.
Stretching target – unchanged from previous years at 50% on EPS  
and 50% on relative TSR.

98%

of total votes cast in favour of the 
Remuneration Committee’s Report  
at last year’s AGM.

Illustration of Application of Remuneration Policy for 2020/21
The following chart illustrates the potential pay opportunities for the Executive Directors under three different performance scenarios for the year 
ending 27 March 2021. The chart has also been amended to illustrate potential pay opportunities reflecting an assumed 50 per cent increase in the 
share price across the performance period.

4,000

3,500

3,000

2,500

0
0
0
£

2,000

1,500

1,000

3,798

17%

3,145

34%

41%

27%

32%

1,990

33%

25%

2,521

17%

2,089

34%

41%

27%

32%

836

22%

27%

42%

100%

2,521

17%

2,089

34%

41%

27%

32%

1,326

33%

25%

563

1,326

33%

25%

563

500

410

410

410

410

100%

100%

100%

100%

22%

27%

42%

100%

22%

27%

42%

100%

0

+50% SP

Maximum

On Target

Fixed

+50% SP

Maximum

On Target

Fixed

+50% SP

Maximum

On Target

Fixed

+50% SP

Maximum

On Target

Fixed

Martin Davey

Adam Couch

Mark Bottomley

Jim Brisby

  Fixed Pay 

  Bonus 

  LTIP (no share price growth) 

  LTIP (+50% share price growth)

In illustrating the potential reward, the following assumptions have been made:

Minimum performance

Performance in line with expectations

Maximum performance

Fixed Pay

Base salary effective at  
1 May 2020, employer pension 
contributions of 20% of that 
salary, and benefits disclosed  
in the single figure table for the 
year ended 28 March 2020.

Annual Bonus

No bonus

LTIP

No LTIP vesting

Bonus equal to 50%  
of the opportunity is earned  
(i.e. 75% of salary).

Bonus equal to 150% of salary  
is earned.

LTIP vests as to 50% of the 
maximum award (100% of salary).

LTIP vests in full (200% of salary).

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Remuneration policy

This part of the Directors’ Remuneration Report sets out the Directors’ Remuneration Policy (the ’Policy’).

Link between policy, strategy and structure
Our remuneration policy is principally designed to align the interests of Executive Directors and Senior Executives with the Company’s strategic vision 
and the creation of sustainable long-term value for our stakeholders without encouraging excessive levels of risk taking. The Policy is intended to 
remunerate our Executive Directors competitively and appropriately for effective delivery of this goal and allows them to share in this success and  
the value delivered to Shareholders. The principles and values that underpin the remuneration strategy are applied on a consistent basis for all Group 
employees. It is the Group’s policy to reward all employees fairly, responsibly and by reference to local market practices, by providing an appropriate 
balance between fixed and variable remuneration.

The remuneration package is in two parts to provide competitive total remuneration:
•  a non-performance part represented by fixed remuneration (basic salary, pension and benefits); and 
•  a significant performance related element in the form of an annual bonus and long-term share-based awards.

The details of individual components of the remuneration package are set out below:

Purpose and link to strategy

Operation

Performance metrics

Maximum entitlement

Base salary

To provide a market 
competitive base 
salary to attract and 
retain executives.

While no formal 
performance 
conditions apply,  
an individual’s 
performance in role  
is taken into account 
in determining any 
salary increase.

Periodic reviews of market rates.
Base salaries are ordinarily reviewed annually 
taking into account a number of factors 
including (but not limited to):
• 

the individual’s skills, experience  
and responsibilities;

•  pay increases within the Group more 

generally; and

•  performance, group profitability and 

prevailing market conditions.

Any changes will usually take effect from 1 May.

Martin Davey is entitled to an annual increase of 
not less than RPI under his service agreement 
agreed in 2006.

Whilst there is no maximum salary, increases 
will normally be within the range of salary 
increases awarded (in percentage of salary 
terms) to other employees in the Group.

However, higher increases may be awarded 
in appropriate circumstances, such as:
•  an increase in scope of the role or the 

individual’s responsibilities;

•  where an individual has been appointed  

to the Board at a lower than typical market 
salary to allow for growth in the role,  
in which case larger increases may be 
awarded to move salary positioning to  
a typical market level as the individual 
gains experience;

•  change in size and complexity of the 

Group; and/or

•  significant market movement.

Such increases may be implemented over 
such time period as the Committee deems 
appropriate.

Pension

To provide a 
framework to save  
for retirement.

Executive Directors are entitled to non-
contributory membership of the Group’s 
defined contribution pension scheme.

N/A

Maximum employer pension contribution 
and/or cash payment in lieu, up to  
20 per cent of base salary.

Alternatively, at their option, Executive 
Directors may receive a cash payment in lieu  
of pension contribution, subject to the normal 
statutory deductions.

Pension contributions may also be made in lieu 
of salary.

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Cranswick plc | Annual Report & Accounts 2020Corporate GovernancePurpose and link to strategy

Operation

Performance metrics

Maximum entitlement

Benefits

To provide market 
competitive benefits 
as part of the 
remuneration 
package.

Market competitive benefits principally comprise 
health insurance (which may include coverage  
for the director’s spouse and dependent 
children), personal tax advice, pension advice  
and Company car allowance or the provision  
of a Company car and running costs.

N/A

Annual bonus

To incentivise and 
reward Executive 
Directors and Senior 
Executives for 
performance in the 
year against targets 
linked to the delivery 
of the Company’s 
strategic priorities.

The bonus will be 
based on the 
achievement of 
targets with stretching 
performance 
measures and 
respective weightings 
(where more than one 
measure is used) set 
each year dependent 
on the Group’s 
strategic priorities.

Additional benefits might be provided from time 
to time if the Committee decides payment of 
such benefits is appropriate.

Benefits are not pensionable.

Measures and targets are reviewed annually 
and any pay-out is determined by the 
Committee after the year end, based on 
performance against targets set for the 
financial period.

The Committee has discretion to amend the 
pay-out should any formulaic outcome not 
reflect the Committee’s assessment of overall 
business performance.

Where a bonus opportunity is offered in  
excess of 100 per cent of salary to an Executive 
Director appointed on or after the date on 
which this policy becomes effective, any bonus 
earned in excess of 100 per cent of salary will  
be deferred into shares for up to two years  
until the Executive Director has satisfied the 
shareholding guidelines. Deferral of any bonus 
is subject to a de minimis limit of £10,000.

The Committee may make an additional 
payment (in cash or shares) in respect of 
deferred shares to reflect the value of dividends 
which would have been paid on those shares 
during the period from grant to release (this 
payment may assume that dividends had been 
reinvested in shares on a cumulative basis).

Bonuses are non-pensionable.

There is a clawback and malus arrangement in 
place should the need arise, for misstatement, 
performance error and misconduct by a 
participant. Clawback may be applied for up to 
two years following the payment of the cash 
element of the bonus, and may be effected  
in relation to any deferred share award by the 
cancellation of that award before it vests.

Share-based awards

A Save As You Earn 
(SAYE) share scheme 
is available to all 
eligible employees.

N/A

Subject to approval by the Board, SAYE options 
are made available to eligible staff, including 
Executive Directors, in accordance with the 
scheme rules which reflect the applicable 
legislation with an option exercise price which 
may be set at a discount of up to 20 per cent  
to the share price when the option is offered.

Whilst the Committee has not set an 
absolute maximum on the level of benefits 
Executive Directors may receive, the value is 
set at a level which the Committee considers 
to be appropriately positioned, taking into 
account relevant market levels based on the 
nature and location of the role and individual 
circumstances.

The maximum opportunity is 150 per cent  
of base salary.

The bonus for achieving threshold 
performance is 20 per cent of salary  
(13 per cent of the maximum opportunity).

The limit on monthly savings and maximum 
discount that may be applied in setting the 
exercise price will be determined in 
accordance with the applicable tax 
legislation from time to time and will be the 
same for the Executive Directors as for 
other eligible employees. At the date of 
approval of this Policy the maximum saving is 
£500 per month and the maximum discount 
is 20 per cent.

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Purpose and link to strategy

Operation

Performance metrics

Maximum entitlement

The normal maximum award level under  
the LTIP in respect of any financial year is 
200 per cent of base salary. In exceptional 
circumstances this can be increased to  
250 per cent of base salary.

If a qualifying LTIP award is granted, the value 
of shares subject to the CSOP option will not 
count towards the limits referred to above, 
reflecting the provisions for scale back of the 
ordinary LTIP award. 

LTIP

Long Term incentive 
(LTIP) awards provide 
a clear link between 
the remuneration of 
Executive Directors 
and the creation  
of value for 
Shareholders by 
rewarding the 
achievement of 
longer term strategic 
priorities aligned to 
Shareholder interests.

Performance 
measures for LTIP 
awards are typically 
assessed over a 
period of three years 
and will be based on 
financial measures, 
which may include but 
are not limited to EPS 
growth and relative 
TSR. Where more 
than one measure is 
used, the weightings 
will be determined by 
the Committee taking 
into account the 
Company’s key 
strategic priorities.

Threshold vesting will 
not be at more than 
41.25 per cent of 
salary used to 
determine the value 
of the award at grant. 
The award vests in full 
for maximum 
performance. 

The LTIP awards may take the form of nil  
(or nominal) cost share options or conditional 
awards.

The Committee may, at its discretion, structure 
awards as qualifying LTIP awards, consisting of 
a tax qualifying CSOP option with an exercise 
price equal to the market value of a share at  
the date of grant and an ordinary nil-cost LTIP 
award, with the ordinary award scaled back at 
exercise to take account of any gain made on 
exercise of the CSOP option.

Awards will usually vest following assessment of 
the achievement of demanding targets relating 
to total Shareholder return (TSR) and earnings 
per share (EPS). Awards held by Executive 
Directors are then subject to a two year holding 
period which may be structured as either:  
(1) the Executive Director being entitled to 
acquire the shares once vested, but, other than 
as regards sales to cover tax, being prevented 
from selling shares until the end of the holding 
period; or (2) the Executive Director being 
prevented from acquiring shares until the  
end of the holding period. If a holding period is 
structured on the latter basis, the participant 
may be entitled to an additional payment  
(in cash or shares) in respect of vested shares  
to reflect the value of dividends paid on shares 
from the start of the holding period until the 
date on which the Executive Director is entitled 
to acquire shares.

There is a clawback and malus arrangement in 
place should the need arise, for misstatement, 
performance error and misconduct by a 
participant. Clawback may be applied for  
up to two years following vesting, and may  
be effected in relation to any award during a 
holding period by the cancellation of that award 
before the participant becomes entitled to 
acquire shares. Clawback and malus may be 
applied to any CSOP option granted under the 
LTIP to the extent permitted by the applicable 
tax legislation. 

82

Cranswick plc | Annual Report & Accounts 2020Corporate GovernancePurpose and link to strategy

Operation

Performance metrics

Maximum entitlement

Fees and benefits payable to Non-Executive Directors 

To pay fees at a level 
that reflects market 
conditions and are 
sufficient to attract 
and retain individuals of 
the appropriate calibre.

The fees of the Non-Executive Directors  
are determined by the Board and reviewed 
periodically.

N/A

Fees are set taking into account the 
responsibilities of the role and the expected 
time commitment.

On appointment a non-executive Chairman’s, 
fees would be determined by the Committee.

Non-Executive Directors are paid a basic  
fee with additional fees paid for chairing 
Committees and for the role of Senior 
Independent Director.

Non-Executive Directors are not eligible  
to participate in any of the Group’s  
share schemes, incentive schemes  
or pension schemes.

Non-Executive Directors may be eligible  
to receive benefits such as travel costs and 
other reasonable expenses.

Differences in policy on remuneration of Executive Directors from policy on remuneration of employees generally
The Company aims to provide a remuneration package that is market competitive and which reflects responsibility and role scope. Accordingly 
Executive Directors have a greater weighting towards long-term and performance based remuneration.

Shareholding guidelines
To promote alignment between Executive Directors’ and Shareholders’ interests, the Committee has adopted formal shareholding guidelines  
for Executive Directors. Each Executive Director is required to hold shares acquired through the LTIP and any deferred bonus award (after sales  
to cover tax and costs) until the value of their total shareholding is equal to 200 per cent of their annual base salary.

Where an LTIP or deferred bonus award is subject to a holding period on the basis that the Executive Director is prevented from acquiring shares  
until the end of the holding period, the vested shares count towards the shareholding guidelines, on a net of assumed tax basis.

Shares subject to a deferred bonus award count towards the shareholding guidelines, on a net of assumed tax basis.

Annual bonus performance targets
The structure of the performance targets applicable to annual bonus awards to be made in a particular year will be set out in the implementation 
section of the Annual Report on Remuneration which precedes that year rather than in this remuneration policy report. The actual targets will not  
be disclosed in advance as they are considered to be commercially sensitive information; however, the details will be disclosed retrospectively, 
provided they are not considered commercially sensitive at that time.

Historically, Group profit before tax, as adjusted for acquisitions, disposals and other non-trading items, was the sole metric against which the  
annual bonus award was assessed. Although there is currently no intention to move away from PBT, the policy has been amended to allow flexibility 
for the Committee to introduce other financial and/or strategic measures, if deemed necessary, to provide an appropriately balanced and stretching 
incentive. Again, such metrics will be disclosed in the implementation section.

The Committee may vary or substitute any performance measure if an event occurs which causes it to determine that it would be appropriate  
to do so, provided that any such variation is fair and reasonable and, in the opinion of the Committee, would not make the measure materially less 
demanding. If the Committee was to make such a variation or substitution, an explanation would be given in the next Directors’ Remuneration Report.

LTIP performance targets
Performance measures for LTIP awards will be based on financial measures, with the chosen measures determined by the Committee taking into 
account strategic priorities. Our current use of EPS and relative TSR, weighted equally, ensures an appropriate link to our financial KPIs along with  
a link to our performance relative to that of peer companies.

The Committee may vary or substitute any performance measure if an event occurs which causes it to determine that it would be appropriate  
to do so, provided that any such variation is fair and reasonable and, in the opinion of the Committee, would not make the measure materially less 
demanding. If the Committee was to make such a variation or substitution, an explanation would be given in the next Directors’ Remuneration Report.

Operation of share plans
The Committee retains discretion to operate the Company’s share plans in accordance with the plan rules, including the ability to adjust the number 
of shares subject to awards in the event of a variation in share capital, or other relevant event and to settle awards in cash or to grant awards as rights 
to cash payments calculated by reference to a notional number of shares.

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Recruitment Remuneration Policy
When appointing a new Executive Director, the Committee will typically align the remuneration package with the above Policy.

When determining appropriate remuneration arrangements, the Committee may include other elements of pay which it considers are appropriate. 
However, this discretion is capped and is subject to the limits referred to below.
•  Base salary will be set at a level appropriate to the role and the experience of the Executive Director being appointed. This may include  

agreement on future increases up to a market rate, in line with increased experience and/or responsibilities, subject to good performance,  
where it is considered appropriate.

•  Pension will only be provided in line with the above Policy.
•  The Committee will not offer non-performance related incentive payments (for example a ‘guaranteed sign-on bonus’).
•  Other elements may be included in the following circumstances:

 – an interim appointment being made to fill an Executive Director role on a short-term basis;
 – if exceptional circumstances require that the Chairman or a Non-Executive Director takes on an executive function on a short-term basis;
 – if an Executive Director is recruited at a time in the year when it would be inappropriate to provide a bonus or long-term incentive award for that 
year as there would not be sufficient time to assess performance. Subject to the limit on variable remuneration set out below, the quantum in 
respect of the months employed during the year may be transferred to the subsequent year so that reward is provided on a fair and appropriate 
basis; and

 – if the Director will be required to relocate in order to take up the position, it is the Company’s policy to allow reasonable relocation, travel and 

subsistence payments. Any such payments will be at the discretion of the Committee.

•  The Committee may also alter the performance measures, performance period, vesting period, deferral period and holding period of the bonus  
or LTIP, subject to the plan rules, if the Committee determines that the circumstances of the recruitment merit such alteration. The rationale  
will be clearly explained in the next Directors’ Remuneration Report.

•  The maximum level of variable remuneration which may be granted (excluding ‘buyout’ awards as referred to below) is 400 per cent of salary.

The Committee may make payments or awards in respect of appointing an Executive Director to ‘buyout’ remuneration arrangements forfeited  
on leaving their previous employer. In doing so, the Committee will take into account relevant factors including any performance conditions attached 
to the forfeited arrangements and the time over which they would have vested. The Committee will generally seek to structure ‘buyout’ awards or 
payments on a comparable basis to the remuneration arrangements forfeited. Any such payments or awards are excluded from the maximum level  
of variable remuneration referred to above. ‘Buyout’ awards will ordinarily be granted on the basis that they are subject to forfeiture or ‘clawback’  
in the event of departure within 12 months of joining Cranswick, although the Committee will retain discretion not to apply forfeiture or clawback  
in appropriate circumstances.

Any share awards referred to in this section will be granted as far as possible under Cranswick’s existing share plans. If necessary and subject to the 
limits referred to above, recruitment awards may be granted outside of these plans as permitted under the Listing Rules which will allow for the grant 
of awards to facilitate, in unusual circumstances, the recruitment of an Executive Director.

Where a position is filled internally, any ongoing remuneration obligations or outstanding variable pay elements shall be allowed to continue  
in accordance with their terms.

Fees payable to a newly appointed Chairman or Non-Executive Director will be in line with the policy in place at the time of appointment.

84

Cranswick plc | Annual Report & Accounts 2020Corporate GovernancePolicy on payment for loss of office
Individual Directors’ eligibility for the various elements of remuneration is set out below:

Provision

Treatment upon loss of office

Fixed remuneration

Salary/fees, benefits and pension contributions/salary supplement will be paid to the date of termination.

Annual Bonus

LTIP

The Company may make a payment in lieu of notice at any time after notice has been given by either the Company or  
the Director. This payment would include basic salary for the unexpired period of notice and may also include benefits 
(including pension contributions or applicable salary supplement or contribution in lieu of salary) for that period.

Under the terms of his service agreement, if Martin Davey’s employment is terminated by the Company without giving  
12 months’ notice (other than for circumstances justifying summary dismissal) liquidated damages are payable calculated 
based on Martin Davey’s annual salary, benefits and pro rata bonus entitlement.

This will be reviewed on an individual basis and the decision whether or not to award a bonus in full or in part will be dependent 
upon a number of factors including the circumstances of their departure and their contribution to the business during the 
bonus period in question. Any bonus payment would typically be pro-rated from time in service to termination and paid at 
the usual time (although the Committee retains discretion to pay the bonus earlier in appropriate circumstances) and to vary 
the application of (or disapply) time based prorating.

If bonus deferral would otherwise apply to any bonus for the year of termination or prior year, the Remuneration Committee 
may pay the full bonus earned in cash.

Any outstanding deferred bonus awards would typically continue (other than in the event of summary dismissal where  
the entitlement would lapse) and vest at the originally anticipated date, although the Remuneration Committee retains 
discretion to release any such award at the date of cessation or at an alternative date before the originally anticipated date.

Unvested LTIP awards will lapse on cessation of employment, unless cessation is as a result of death, injury, ill health, 
disability, redundancy, retirement with the agreement of the Company or other circumstances at the discretion of the 
Committee. In these ‘good leaver’ scenarios, awards will usually vest at the normal vesting date subject to the satisfaction  
of the performance conditions and, unless the Committee determines otherwise, a pro-rata reduction to reflect the 
proportion of the vesting period that has elapsed at the date of cessation. The Committee retains discretion to vest awards 
early (and to assess performance conditions early where relevant) and to waive the time based pro-rating reduction. The 
holding period would typically apply for the two year period following vesting, although the Committee has discretion to vary 
the application of the holding period.

If an Executive Director ceases employment during the holding period relating to an LTIP award, the holding period will 
ordinarily continue to apply, unless cessation is due to the death of the Executive Director, although the Committee has 
discretion to bring it to an end earlier. In the event of death, the holding period would come to an end.

Other payments

In appropriate circumstances, payments may also be made in respect of accrued holiday pay, and outplacement and legal fees.

Change of control

Options under the SAYE scheme will vest on cessation in accordance with the plan rules, which do not allow for discretionary 
treatment.

In the event of a change of control, unvested awards under the LTIP will be released to the extent determined by the 
Committee taking into account the relevant performance conditions and, unless the Committee determines otherwise,  
the extent of vesting so determined shall be reduced to reflect the proportion of the vesting period that has elapsed. In the 
event of a change of control during the holding period relating to an award under the LTIP, that holding period shall come  
to an end.

Deferred bonus awards will vest in full on a change of control.

Options under the SAYE scheme will vest on a change of control.

Where appropriate the Committee would have regard to the departing Executive Director’s duty to mitigate loss. Other than as described above, 
there are no express provisions within the Director’s service contracts for the payment of compensation or liquidated damages on termination  
of employment.

Where a ‘buyout’ or other award is made, the leaver provisions would be determined at the time of the award.

The Committee reserves the right to make additional exit payments where such payments are made in good faith in discharge of an existing legal 
obligation (or by way of damages for breach of such an obligation) or by way of settlement or compromise of any claim arising in connection with  
the termination of a Director’s office or employment.

The Non-Executive Directors are not entitled to compensation on termination of their appointment in excess of their outstanding fee entitlement.

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Service contracts
The Remuneration Committee’s current policy is not to enter into employment contracts with any element of notice period in excess of one year. 
Accordingly, the following Executive Directors have a one year rolling contract: Adam Couch commencing 1 May 2006 (revised 1 August 2012),  
Mark Bottomley from 1 June 2009 and Jim Brisby from 26 July 2010.

The service contract for Martin Davey includes a one year notice period from 1 May 2006 except in the case of a change in control of the Company 
when the notice period is two years from the employer and three months’ from the employee for the first six months following the change of control, 
thereafter it reverts back to a one year notice period from either party. The contract also has special provisions relating to liquidated damages 
requiring that the notice period stipulated in the contract will be paid in full, which has been described above in the policy on termination. These 
conditions were incorporated into new contracts several years ago when the Directors changed from contracts that had notice periods of up to three 
years. Whilst these contractual terms differ from the current policy, the Remuneration Committee has concluded that it would not be appropriate,  
in the circumstances, to seek to further amend the contractual terms agreed with this individual in 2006.

Non-Executive Directors
Each Non-Executive Director has an appointment letter – Kate Allum for three years from 1 July 2019, Mark Reckitt for three years from 1 May 2020, 
and Pam Powell and Tim Smith for three years from 1 April 2018. The continuing appointments are subject to annual re-election at the Company’s 
Annual General Meeting.

Copies of the service contracts and letters of appointment are held at the Company’s Registered Office and will be available for inspection at the 
Annual General Meeting.

Legacy remuneration arrangements
The Committee reserves the right to make any remuneration payments and/or payments for loss of office (including exercising any discretions 
available to it in connection with such payments) notwithstanding that they are not in line with the policy set out above where the terms of the 
payment were agreed (i) before the Policy set out in the 2018 Annual Report came into effect, provided that the terms of payment were consistent 
with the Shareholder approved Directors’ Remuneration Policy in force at the time they were agreed, or (ii) at a time when the relevant individual was 
not a director of the Company and, in the opinion of the Committee, the payment was not in consideration for the individual becoming a director of 
the Company. For these purposes ‘payments’ includes the Committee satisfying awards of variable remuneration and, in relation to an award over 
shares, the terms of the payment are ‘agreed’ at the time the award is granted.

These legacy remuneration arrangements include the arrangements for Martin Davey referred to above in relation to the terms of his service 
agreement agreed in 2006.

Pay and conditions elsewhere in the Group
The Committee does not directly consult with employees regarding the remuneration of the Executive Directors. However, when considering 
remuneration levels to apply, the Committee will take into account base pay increases, bonus payments and share awards made to the Company’s 
employees generally.

The following are the key aspects of how pay and employment conditions across the Group are taken into account when setting the remuneration  
of employees, including the Executive Directors:
• 
•  all employees, including Directors, are paid by reference to the market rate;
•  performance is measured and rewarded through a number of performance related bonus schemes across the Group including LTIP share options 

the Group operates within the UK food sector and has many employees who carry out demanding tasks within the business;

for Executive Directors and Senior Executives;

•  performance measures are cascaded down through the organisation to individual businesses;
• 

the Group offers employment conditions that are commensurate with a medium-sized quoted company, including high standards of health  
and safety and equal opportunities; and
the Group operates Save As You Earn share schemes which are open to all eligible employees including Executive Directors. (Approximately  
20 per cent of the eligible workforce participate in the SAYE scheme).

• 

Consideration of Shareholders’ views
The Committee believes that ongoing dialogue with major Shareholders, who have been updated on progress and performance during the year,  
is of key importance.

86

Cranswick plc | Annual Report & Accounts 2020Corporate GovernanceAnnual Report on Directors’ Remuneration

Directors’ Remuneration (audited)
The table below sets out the single figure remuneration details of the Directors for the reporting year:

£’000

2020

2019

2020

2019

2020

2019

2020

2019

2020

2019

2020

2019

2020

2019

Salary and fees

Benefits

Bonus

LTIP*

Pension

SAYE

Total

Executive Directors
Mark Bottomley
Jim Brisby
Adam Couch
Martin Davey

Non-Executive Directors
Kate Allum
Mark Reckitt
Pam Powell
Tim Smith

430
430
651
314

420
420
635
314

33
32
34
33

33
31
33
33

646
646
979
–

159
159
240
50

717
717
1,082
552

555
555
840
428

1,825

1,789

132

130

2,271

608 3,068

2,378

59
59
51
58

53
58
51
51

227

213

–
–
–
–

–

–
–
–
–

–

–
–
–
–

–

–
–
–
–

–

–
–
–
–

–

–
–
–
–

–

86
86
130
63

365

–
–
–
–

–

84
84
127
63

358

–
–
–
–

–

27
–
49
–

76

–
–
–
–

–

–
–
–
7

7

–
–
–
–

–

1,939
1,911
2,925
962

1,251
1,249
1,875
895

7,737

5,270

59
59
51
58

53
58
51
51

227

213

Total

2,052 2,002

132

130 2,271

608 3,068 2,378

365

358

76

7 7,964 5,483

*  The values of the LTIP awards which vested in June 2019 have been updated for the actual share price on the date of vesting. In line with the regulations the values for 2020 are based  

on the average share price over the three month period to 28 March 2020 as these awards will not vest until June 2020 (see tables on page 88).

As reported last year the Executive Directors had pay awards in the year effective from 1 May 2019 of:

Adam Couch
Jim Brisby
Mark Bottomley
Martin Davey

From 1 May 2019

£652,450
£431,300
£431,300
£314,250

2.5%
2.5%
2.5%
0%

In line with wider workforce
In line with wider workforce 
In line with wider workforce 
No change 

Benefits principally comprise health insurance, personal tax advice, pension advice and Company car allowance.

Pension consists of contributions of up to 20 per cent of base salary which are either paid into a defined contribution pension scheme or are received 
as a cash allowance in lieu of the pension contribution, or, as a combination of both. No Director has any entitlement or prospective entitlement  
under any defined benefit pension scheme.

The number of Directors who were active members of the money purchase pension scheme in the year was two (2019: two).

Non-Executive Directors are paid a basic fee with additional fees paid for chairing committees and for the role of Senior Independent Director, which 
are reviewed triennially. The basic fee for Non-Executive Directors is £51,000. Additional fees of £8,000 are paid for chairing committees, for the  
role of Senior Independent Director and Non-Executive Director designated to undertake workforce engagement. Where a Non-Executive Director 
undertakes more than one additional role a single fee of £8,000 is paid in respect of such roles.

Annual bonus arrangement (audited)
The bonus scheme in operation is based on the achievement of Adjusted Group profit before tax targets which are set with regard to the Company’s 
budget, historical performance and market outlook for the year. There are four bonus profit targets triggering awards of 20 per cent, 50 per cent,  
100 per cent and 150 per cent of base salary with a straight line, pro-rata award for profits falling between the targets. 

Bonus targets were adjusted upwards during the year to reflect the impact of the acquisition of Katsouris Brothers, Packington Pork and the  
Buckle family pig farming business. The Committee is satisfied that the recalibrated targets are appropriate, having regard to changes in the Group, 
and are no less stretching than the original targets.

The performance in the year, before charging bonus awards made to the Executive Directors and the Chief Operating Officer, was £106.7 million.  
This resulted in a bonus award of 150 per cent of salary as shown below. The Committee considers the level of payout is reflective of the overall 
performance of the Group in the year and is appropriate.

Adjusted Group profit targets
Bonus payable

This award is reflected in the table above.

Threshold  

  On Target

Maximum

Actual

£90.9m
20%

£95.5m
50%

£99.9m £102.9m £106.7m
150%
150%

100%

87

Cranswick plc | Annual Report & Accounts 2020Shareholder InformationFinancial  StatementsCorporate  GovernanceStrategic  Report 
 
 
Remuneration continued

LTIP award vesting in respect of the year ended 28 March 2020 (audited)
The Remuneration Committee makes awards under the LTIP in order to ensure that Executive Directors and Senior Management are involved in the 
longer term success of the Group. Options awarded can only be exercised if certain performance criteria are achieved by the Group. The performance 
criteria for the 2017 LTIP awards that will vest in June 2020 are as follows:
•  50 per cent of each award is subject to an earnings per share (EPS) target measured against average annual increases in the Retail Price Index (RPI) 
over a three year period. The EPS target allows 25 per cent of the shares subject to the target to vest at an average annual outperformance above 
RPI of 3 per cent and 100 per cent of the shares to vest at an average annual outperformance of 7 per cent with outperformance between 3 and  
7 per cent rewarded pro-rata.

•  50 per cent is aligned to a total Shareholder return (TSR) target measured against a comparable group of companies over a three year period.  
The TSR target allows 30 per cent of the shares subject to the target to vest at the 50th percentile and 100 per cent at the 75th percentile with 
performance between the 50th and 75th percentiles rewarded pro-rata.

The comparison companies used are: Associated British Foods plc, AG Barr plc, Britvic plc, Carrs Milling Industries plc, Devro plc, Greencore Group plc, 
Hilton Food Group plc, Kerry Group plc, McBride plc, Premier Foods plc and Tate and Lyle plc.

The Remuneration Committee decides whether performance conditions have been met and considers EPS and TSR to be the most appropriate 
measures of the long-term performance of the Group.

The value of the LTIP for the year ended 28 March 2020 relates to awards made in June 2017 with a performance criteria based on the three years 
ended 28 March 2020 that will vest in June 2020 calculated at the average price for the three months ended on 28 March 2020 of 3,482 pence. Over  
the three-year performance period the EPS element of the award, based on the criteria set above, gave an outperformance of 6.9 per cent over the 
average increase in RPI so achieving a 98 per cent award. For the TSR element of the award, measured against a comparable group of companies,  
the business achieved an increase of 100 per cent and put the Company second in its comparative group which was at the 75th percentile achieving  
an award of 100 per cent. The total award of 99 per cent of maximum (148.5 per cent of salary) is reflected in the table on page 87, and below.  
The Committee considers the level of payout is reflective of the overall performance of the Group over the three-year performance period ended 
28 March 2020 and is appropriate.

Mark Bottomley
Jim Brisby
Adam Couch
Martin Davey

Date of grant

Options granted

Vesting 
performance

Shares awarded

1 June 2017
1 June 2017
1 June 2017
1 June 2017

20,800
20,800
31,400
16,000

99%
99%
99%
99%

20,592
20,592
31,086
15,840

Average 
share price

3,482p
3,482p
3,482p
3,482p

Value of shares

£717,013
£717,013
£1,082,415
£551,549

The 2017 LTIP awards with performance period ended 28 March 2020, was granted on 1 June 2017 when the share price was 2,960p. The three month average 
share price ended on 28 March 2020 was 3,482p. This equated to an increase in value of 522 pence per share due to vest in June 2020. The proportion of the 
value attributable to share price growth is therefore 15%. The Committee did not exercise discretion in respect of the share price appreciation.

True-up of awards vested in respect of the year ended 30 March 2019 for share price on vesting date (audited)
The value of the LTIP for the year ended 30 March 2019 relates to awards, made in 2016, with a performance criteria based on the three years ended 
30 March 2019 that vested in June 2019, updated for the actual vesting share price of 2,684p. The EPS element of the award achieved 100 per cent  
of its performance target and 61 per cent was achieved under the TSR measure giving an overall award of 80.5 per cent (121 per cent of salary)  
and this is reflected in the 2019 column of the table on page 87 and in the table below.

Mark Bottomley
Jim Brisby
Adam Couch
Martin Davey

Date of grant

Options awarded

Value of award as at 30 March 2019  
based on an average price of 2,678p

Value of award when vested in  
June 2019 at the market price of 2,684p

1 June 2016
1 June 2016
1 June 2016
1 June 2016

20,688
20,688
31,314
15,939

£554.025
£554,025
£838,589
£426,846

£555,266
£555,266
£840,468
£427,803

LTIP awards granted during the year ended 28 March 2020 (audited)
Details of the nil-cost LTIP options granted in the year under the LTIP are set out below:

Mark Bottomley
Jim Brisby
Adam Couch

Date of grant

1 June 2019
1 June 2019
1 June 2019

Basis 
of award

200% of salary
200% of salary
200% of salary

Number 
of shares

31,800
31,800
48,100

Share price 
at grant*

2,728p
2,728p
2,728p

Face value 
of shares

£867,504
£867,504
£1,312,168

Vesting at 
minimum 
performance

End of
performance  
period

20.6%
20.6%
20.6%

26 March 2022
26 March 2022
26 March 2022

*  Based on the average of the mean high/low share price for the three days preceding the grant date of the options

Details of the performance targets for the LTIP granted during the year ended 2020 are as follows:

Average annual percentage growth in EPS

RPI + 3% p.a.
Growth between RPI + 3% p.a. and RPI + 9% p.a.
RPI + 9% p.a.

TSR performance

Median
Between median and upper decile
Upper decile

88

Vesting percentage 

18.75%
Straight-line vesting
100%

Vesting percentage 

22.5%
Straight-line vesting
100%

Cranswick plc | Annual Report & Accounts 2020Corporate GovernanceThe Committee has discretion to reduce the extent of vesting in the event that it considers that performance against either measure is inconsistent 
with the overall financial or non-financial performance of the Group over the performance period.

SAYE (audited)
The value of the SAYE options relates to awards granted 3, 5 or 7 years ago that have had their full contribution paid by the Executive Director  
and have been exercised in the year. The awards exercised in 2019 and 2020 by Adam Couch had exercise prices of 579 pence and 1,187 pence 
respectively and a market value of 2,644 pence and 3,534 pence respectively. The awards exercised by Mark Bottomley in 2020 had an exercise  
price of 1,187 pence and a market value of 3,330 pence. The notional gains are shown in the 2020 column of the table on page 91.

Payments to past Directors (audited)
There have been no payments made to past Directors or payments made for loss of office in the year.

Performance graph – Total Shareholder Return (unaudited)
The graph below shows the percentage change (from a base of 100 in March 2010) in the Total Shareholder Return (with dividends reinvested) for 
each of the last ten years on a holding of the Company’s shares against the corresponding change in a hypothetical holding in the shares of the FTSE 
350 Food Producers and Processors Price Index (FTSE FPP) and the FTSE All Share Index (FTSE All Share). The FTSE FPP and the FTSE All Share  
were chosen as representative benchmarks of the sector and the market as a whole for the business. 

Total shareholder return

700

600

500

400

300

200

100

0

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

2020

   Cranswick 

  FTSE All Share 

  FTSE 350 Food Producers

The table below illustrates the change in the total CEO remuneration over a period of ten years, with the bonus awards in those years and the LTIP 
vesting awards set against a percentage of the maximum available.

£’000

2011

2012

2013

2014

2015

2016

2017

2018

2019

2020

Base salary
Benefits
Pension
Bonus
LTIP
SAYE
CEO total remuneration
Bonus award against maximum opportunity
LTIP vesting against maximum opportunity

483
25
97
107
207
–
919
14%
100%

508
28
102
453
243
6
1,340
56%
93%

505
28
86
639
171
7
1,436
80%
43%

542
31
108
252
149
–
1,082
31%
25%

562
29
112
843
825
–
2,371
100%
87%

588
29
118
882
1,148
38
2,803
100%
100%

599
31
120
898
1,341
–
2,989
100%
100%

616
32
123
925
1,793
–
3,489
100%
100%

635
33
127
240
840
–
1,875
25%
80.5%

651
34
130
979
1,082
49
2,925
100%
99%

Bernard Hoggarth was the Chief Executive up to August 2012 and from that date Adam Couch has fulfilled that role. The 2013 figures are the sum  
of the remuneration received by both Directors in that year.

Change in total remuneration of the Chief Executive compared to employees (unaudited)
The table below shows the percentage change from 2019 to 2020 in the Chief Executive’s salary compared to the change for all permanent 
employees of the business (excluding all Board Directors).

Chief executive
All other employees* (excluding all Board Directors)

* 

Includes the impact of pay awards, growth in employee numbers and corporate activity.

Salary

+2.5%
+10.1%

Benefits

+3.0%
+3.8%

Bonus

+307.1%
+239.0%

89

Cranswick plc | Annual Report & Accounts 2020Shareholder InformationFinancial  StatementsCorporate  GovernanceStrategic  Report 
 
Remuneration continued

Chief Executive pay ratio (unaudited)
The table below shows the pay ratio based on total remuneration and salary of the Chief Executive to the 25th, 50th and 75th percentile of all 
permanent UK employees of the business.

25th percentile pay ratio

Median pay ratio

75th percentile pay ratio

Year

2019
2020

2019

Salary
Total Remuneration

2020

Salary
Total Remuneration

Method*

Option A
Option A

91:1
120:1

Chief Executive

25th percentile

635
1,875

18
21

Chief Executive

25th percentile

651
2,923

19
24

79:1
101:1

Median

21
24

Median

23
29

63:1
79:1

75th percentile

28
30

75th percentile

32
37

*  The Company used Option A as defined in The Companies (Miscellaneous Reporting) Regulations 2018, as the calculation methodology for the ratios was considered to be the most accurate 
method. The 25th, median and 75th percentile pay ratios were calculated using the full-time equivalent remuneration for all UK employees as at the financial year end and incorporated all 
components of employee remuneration. Employees’ involvement in the Group’s performance is encouraged, with all employees employed on the relevant offer date eligible to participate  
in the SAYE schemes. Certain employees also participate in discretionary bonus schemes.

The Chief Executive remuneration for the year ended 30 March 2019 is the total single figure remuneration figure as disclosed on page 87,  
which has been adjusted to reflect the actual LTIP vesting (further information on page 88). This adjustment has not affected the CEO pay ratios  
for the year ended 30 March 2019 in respect of the 25th, 50th and 75th percentile. 

The workforce comparison is based on the payroll data for the financial year for all employees (including the Chief Executive but excluding  
Non-Executive Directors). The workforce comparison has not excluded any component of total pay and benefits.

2020 has been an excellent year for Cranswick resulting in an increase for ‘pay for performance’ remuneration for employees, including the  
Executive Directors. A substantial proportion of the Chief Executive’s total remuneration is performance related. The ratios will therefore depend 
significantly on the Chief Executive’s annual bonus and LTIP outcome, and may fluctuate year-to-year, because of this, the CEO pay comparator  
for 2020 has increased. In respect of the median employee (50th percentile) total remuneration has increased from £24k to £29k.

Relative importance of the spend on pay (unaudited)
The table below shows the total remuneration paid across the Group together with the total dividend paid and share buybacks in respect of 2020  
and the preceding financial year. There have been no share buybacks during 2020 and 2019.

Pay against distributions

Remuneration paid to all employees*
Total dividends paid and share buybacks in the year

* 

Includes the impact of pay awards, growth in employee numbers and corporate activity.

Outstanding share awards (audited)
The interests of the Executive Directors in the LTIP and SAYE schemes were as follows:

Long Term Incentive Plan (audited)

2020 
£’m

208.7
29.4

2019 
£’m

183.3
28.0

Change 
%

+13.8%
+5.0%

Mark Bottomley

Jim Brisby

Adam Couch

Martin Davey

Year of 
award

2016
2017
*2018
2019

2016
2017
*2018
2019

2016
2017
*2018
2019

2016
2017
*2018

At 31 March 
2019 
Number

Granted in 
the year 
Number

25,700
20,800
25,500
–

25,700
20,800
25,500
–

38,900
31,400
38,600
–

19,800
16,000
19,100

–
–
–
31,800

–
–
–
31,800

–
–
–
48,100

–
–
–

Exercised  
in the year 
Number

(20,688)
–
–
–

(20,688)
–
–
–

(31,314)
–
–
–

(15,939)
–
–

Lapsed in 
the year
Number

At 28 March 
2020 
Number

Exercise 
price
p

Market price 
at grant
p

(5,012)
–
–
–

(5,012)
–
–
–

(7,586)
–
–
–

(3,861)
–
–

–
20,800
25,500
31,800

–
20,800
25,500
31,800

–
31,400
38,600
48,100

–
16,000
19,100

nil
nil
nil
nil

nil
nil
nil
nil

nil
nil
nil
nil

nil
nil
nil

2,333
2,960
3,308
2,674

2,333
2,960
3,308
2,674

2,333
2,960
3,308
2,674

2,333
2,960
3,308

*   Each of the Executive Directors, was also granted a tax qualifying option over 910 ordinary shares at an exercise price of £32.93 per ordinary share which is linked to the LTIP awards such that,  

at the time of exercise, to the extent that there is a gain in the tax qualifying option, the LTIP will be scaled back to the value of that gain.

90

Cranswick plc | Annual Report & Accounts 2020Corporate GovernanceThe performance periods run for three years from the commencement of each financial year and conclude at the end of the financial year three years 
later and are exercisable on the attainment of certain performance criteria detailed on page 88. The range of exercise dates are 1 June 2020 to  
1 June 2029.

The LTIP, issued in 2017, which vests in June 2020, will achieve 98 per cent of the EPS target and 100 per cent of the TSR target giving a share award  
of 99 per cent of the maximum award.

The following Directors exercised LTIP share options during the year:

Mark Bottomley
Jim Brisby
Adam Couch
Martin Davey

Number

20,688
20,688
31,314
15,939

Date exercised

Exercise price p

Market price p

Gain on exercise £’000

28 June 2019
28 June 2019
28 June 2019
28 June 2019

nil
nil
nil
nil

2,565
2,565
2,565
2,565

531
531
803
409

Savings related share option scheme (audited) 

Mark Bottomley

Jim Brisby

Adam Couch

Martin Davey

Year of 
award

2014
2018

2014
2018

2011
2014
2015
2017
2019

2017
2018

At 31 March 
2019 
Number

Granted in 
the year 
Number

Exercised in
the year 
Number

Lapsed in
the year 
Number

At 28 March 
2020
Number

Exercise 
price 
p

1,276
401

1,276
669

936
1,276
667
205
–

350
401

–
–

–
–

–
–
–
–
591

–
–

1,276
–

–
–

936
1,276
–
–
–

–
–

–
–

–
–

–
–
–
–
–

–
–

–
401

1,276
669

–
–
667
205
591

350
401

1,187
2,239

1,187
2,239

579
1,187
1,456
2,565
2,534

2,565
2,239

Range of 
exercise dates

1 Mar 2020–1 Sep 2020
1 Mar 2022–1 Sep 2022

1 Mar 2020–1 Sep 2020
1 Mar 2022–1 Sept 2022

1 Mar 2019–1 Sep 2019
1 Mar 2020–1 Sep 2020
1 Mar 2021–1 Sep 2021
1 Mar 2023–1 Sep 2023
1 Mar 2025–1 Sep 2025

1 Mar 2021–1 Sep 2021
1 Mar 2022–1 Sep 2022 

The Executive Directors are eligible, as are other employees of the Group, to participate in the SAYE scheme, which by its nature does not have 
performance conditions.

The following Executive Directors exercised savings related share options during the year:

Adam Couch

Mark Bottomley

Number

936
1,276

1,276

Date  
exercised

6 June 2019
5 March 2020

1 March 2020

Exercise
price
p

579
1,187

1,187

Market 
price 
p

2,644
3,534

3,330

Minimum Shareholding
The Remuneration Committee has recommended that the Executive Directors hold shares in the Company worth at least 200 per cent of  
base salary. The Directors’ current holdings and value are now all in excess of the 200 per cent target and are shown below.

Directors’ Interests (audited)

Mark Bottomley
Jim Brisby
Adam Couch
Martin Davey
Mark Reckitt
Tim Smith
Pam Powell

LTIP (Unvested, 
subject to 
performance)*

LTIP (Vested 
unexercised)**

SAYE (Non-
performance 
related)

Number of shares 
held as at 
28 March 2020

Value of shares 
held as a % 
of base salary

57,300
57,300
86,700
45,400
–
–
–

20,592
20,592
31,086
15,840
–
–
–

1,677
1,945
3,084
751
–
–
–

89,830
96,258
162,482
169,611
1,300
1,500
1,000

724
776
866
1,877
–
–
–

Gain on  
exercise  
£’000

19.3
30.0

27.3

Target %

200
200
200
200
–
–
–

*  Not including tax qualifying options granted to each of the Executive Directors.
**    LTIP awards are due to vest in June 2020 with the performance criteria now completed.

The share price at 28 March 2020 of 3,478p was used in calculating the percentage figures shown above. Kate Allum has no interests in the Company 
at the present time. There have been no further changes to the above interests in the period from 29 March 2020 to 23 June 2020. 

91

Cranswick plc | Annual Report & Accounts 2020Shareholder InformationFinancial  StatementsCorporate  GovernanceStrategic  Report 
Remuneration continued

Remuneration for the year ending 27 March 2021
The Executive Directors (other than Martin Davey who waived his contractual entitlement to an increase) were awarded an increase of 2.8 per cent 
which is consistent with the average increase awarded to Senior Executives and to other employees in the Group taking into account local practices 
and regional variations in pay and conditions.

Following the increase in pay, which will be applicable from 1 May 2020, the Executive Directors’ base salaries will be:

Director

Mark Bottomley
Jim Brisby
Adam Couch
Martin Davey

New salary

£443,400
£443,400
£670,750
£314,250

Rationale

Increase in line with workforce
Increase in line with workforce
Increase in line with workforce
No change

The 2021 bonus scheme in operation will be based on the achievement of Group profit targets which are set having regard to the Company’s budget, 
historical performance and market outlook for the year. The actual 2021 targets are not disclosed as they are considered to be commercially 
sensitive. The targets will be declared retrospectively in the 2021 Annual Report, provided they are not considered commercially sensitive at that 
time. There are four bonus profit targets triggering awards of 20 per cent, 50 per cent, 100 per cent and 150 per cent of base salaries with a straight 
line pro-rata award for profits falling between the targets.

LTIP awards, equivalent to 200 per cent of basic salary, will be made in August 2021 and vesting will be after a three year performance period for  
both TSR and EPS. 50 per cent of the award will be based on the target for TSR and 50 per cent on the target for EPS as detailed on page 88.

Advisers to the Committee
The Committee keeps itself fully informed on the developments within the industry and in the field of remuneration and seeks advice from  
external advisers where appropriate. Deloitte LLP has continued to advise the Committee during 2020 and has provided general remuneration  
advice and share scheme advice to the Company. Deloitte’s fees for providing remuneration advice to the Committee were £6,120 for the year ended 
28 March 2020. Deloitte also provides consultancy services to the Group. However, the Committee have reviewed any potential conflicts of interest 
and judged that Deloitte’s advice is both objective and independent. The Committee have also been provided advice during the year in relation to  
its consideration of matters relating to Directors’ remuneration by the Chief Executive Officer, Chief Financial Officer and Company Secretary.

Statement of Shareholders voting (unaudited)
The resolution to approve 2019 Remuneration Committee Report was passed on a poll at the Company’s last AGM held on 29 July 2019. The votes 
cast in respect of the resolution were:

Remuneration Committee Report

For
Against
Withheld

Number

40,795,320
685,449
238,789

%

98.35
1.65
–

The resolution to approve the 2020 remuneration policy was passed on a show of hands at the Company’s 2018 AGM held on 30 July 2018. The votes 
cast in respect of the resolution were:

Remuneration policy

For
Against
Withheld

Number

37,739,458
743,793
19,966

%

98.07
1.93
–

Remuneration disclosure
This report complies with the requirements of the Large and Medium-Sized Companies and Groups (Accounts and Reports) Regulations 2008 as 
amended in 2013 (the Regulations), the Companies (Miscellaneous Reporting) Regulations 2018, the principles of the 2018 UK Corporate Governance 
Code and the Listing Rules of the Financial Conduct Authority.

Kate Allum
Chair of the Remuneration Committee

23 June 2020

92

Cranswick plc | Annual Report & Accounts 2020Corporate GovernanceDirectors’ Report

The Directors present their Annual Report and the audited financial 
statements of the Company and the Group for the year ended  
28 March 2020. The Directors’ Report consists of pages 93 to 96 and  
has been drawn up and presented in accordance with and in reliance  
upon applicable English company law. The liabilities of the Directors  
in connection with that report shall be subject to the limitations  
and restrictions provided by such law.

Tax contribution
Within the UK our tax contribution to the UK treasury takes two forms: 
direct contributions, being a cost to the Company which includes 
corporation tax on profits, employer’s National Insurance on wages paid, 
business rates and apprenticeship levy; and indirect contributions, being 
income tax and employee’s National Insurance on wages paid. The total 
paid in the year amounts to £83.4 million and is analysed as follows:

Directors interests and indemnities
The membership of the Board and biographical details of the Directors 
are given on pages 58 and 59 Details of the Directors’ beneficial interests 
in the ordinary shares of the Company and in share options over the 
ordinary share capital of the Company are included in the Remuneration 
Committee Report on pages 75 to 92.

In accordance with the recommendations of the UK Corporate 
Governance Code, all Directors will stand for re-election at the 
forthcoming Annual General Meeting.

The Company has in place directors’ and officers’ liability insurance  
which gives appropriate cover against the costs of defending themselves 
in civil proceedings taken against them in their capacity as a director  
or officer of the Company and in respect of damages resulting from  
any unsuccessful defence of any proceedings.

Conflicts of interest
The Company has a register in place for managing conflicts of interest 
with the Directors which is reviewed and updated annually. The Directors 
have a continuing duty throughout the year to update any changes  
to these conflicts.

Profit and dividends
The profit from continuing operations for the financial year, after 
taxation amounts to £82.7 million (2019: £69.6 million). The Directors 
have declared dividends as follows:

Interim dividend per share paid on 24 January 2019
Final dividend per share proposed
Total dividend

16.7p
43.7p
£31.5m

15.9p
40.0p
£28.9m

2020

2019

Subject to approval at the Annual General Meeting, the final dividend  
will be paid in cash or scrip form on 4 September 2020 to members on  
the register at the close of business on 24 July 2020. The shares will  
go ex-dividend on 23 July 2020. The proposed final dividend for 2020 
together with the interim paid in January 2020 amount to 60.4 pence  
per share which is 8.1 per cent higher than the previous year.

Direct Tax

App levy

£0.9m

Business rates 

£1.9m

Employer’s National 
Insurance

£16.8m

Indirect Tax

Employee’s National 
Insurance

£13.1m

Corporation tax

£26.8m

Income tax 

£23.9m

Share capital
The Company has one class of shares, being ordinary shares of 10 pence 
each. There are no special rights pertaining to any of the shares in issue; 
each share carries the right to one vote at general meetings of the 
Company. The allotted and fully paid up share capital is shown in  
Note 25 on page 138. During the year the share capital increased  
by 592,079 shares. The increase comprised 337,267 of shares issued 
relating to share options exercised during the year and 254,812 of  
shares issued in respect of scrip dividends.

Major Shareholders
The Company has been notified of the following interests of 3 per cent or more in the issued share capital of the Company:

Fidelity Management & Research
Invesco Perpetual
Standard Life Aberdeen
Wellington Management
Black Rock Inc
The Vanguard Group Inc
Franklin Resources
Legal & General Group

At 28 March 2020

Number 
of shares

% of issued
share capital

4,399,262
3,947,726
3,171,316
2,911,678
2,262,241
2,204,054
2,085,198
1,769,563

8.42
7.55
6.07
5.57
4.33
4.22
3.99
3.39

Nature of holding

Direct & Indirect
Direct & Indirect
Direct & Indirect
Direct & Indirect
Direct & Indirect
Direct & Indirect
Direct & Indirect
Direct & Indirect

On 21 May 2020, Invesco Perpetual notified the Company that it had reduced its shareholding to 2,386,412 shares (representing 4.56% of the share capital).
There have been no other notifications of any significant changes, a different whole percentage movement, to these shareholdings as at 23 June 2020.

93

Cranswick plc | Annual Report & Accounts 2020Shareholder InformationFinancial  StatementsCorporate  GovernanceStrategic  ReportDirectors’ Report continued

Capital raising and share repurchases
The Directors of Cranswick plc have received limited authority to disapply 
Shareholders’ pre-emption rights in certain circumstances, to authorise  
the Company to buy back a proportion of the Company’s share capital and to 
allow the Directors to allot shares. Further resolutions will be placed before the 
Annual General Meeting to be held on 17 August 2020 to renew these powers.

Annual General Meeting and Special Business to be transacted  
at the Annual General Meeting
The Annual General Meeting of Cranswick plc will be held at Crane Court, 
Hesslewood Country Office Park, Ferriby Road Hessle HU13 0PA on 
Monday 17 August 2020. A notice convening the Annual General Meeting 
can be found in the separate Notice of Annual General Meeting 
accompanying this Report & Accounts.

At the last Annual General Meeting the Directors received authority  
from the Shareholders to:

Allot shares
This gives Directors the authority to allot authorised but unissued  
shares and maintains the flexibility in respect of the Company’s financing 
arrangements. The nominal value of ordinary shares which the Directors 
may allot in the period up to the next Annual General Meeting, to be  
held on 17 August 2020, is limited to £1,723,400 which represented 
approximately 33 per cent of the issued share capital as at 7 June 2019. 

The Directors do not have any present intention of exercising this 
authority other than in connection with the issue of ordinary shares  
in respect of the scrip dividend offer and the Company’s share option 
plans. This authority will expire at the end of the Annual General Meeting 
to be held on 17 August 2020.

Disapplication of pre-emption rights
This dis-applies rights of pre-emption on the allotment of shares by the 
Company, or to grant rights to subscribe for, or to convert securities into 
ordinary shares or sell treasury shares for cash. The authority will allow  
the Directors to allot equity securities for cash pursuant to the authority to 
allot shares mentioned above, to grant rights for ordinary shares and to sell 
treasury shares for cash without a pre-emptive offer to existing Shareholders, 
up to an aggregate nominal amount of £258,500 representing 5 per cent of 
the Company’s issued share capital as at 7 June 2019 and up to an additional 
aggregate nominal amount of £258,500 representing 5 per cent of the 
Company’s issued share capital as at 7 June 2019 for the purposes of 
financing (or refinancing) a transaction which is an acquisition or other  
capital investment. This authority will expire at the end of the Annual General 
Meeting to be held on 17 August 2020.

To buy own shares
This authority allows the Company to buy its own shares in the market, as 
permitted under the Articles of Association of the Company, up to a limit of 
10 per cent of the Company’s issued share capital. The price to be paid for 
any share must not be less than 10 pence, being the nominal value of a share, 
and must not exceed 105 per cent of the average middle market quotations 
for the ordinary shares of the Company as derived from the London Stock 
Exchange Daily Official List for the five business days immediately preceding 
the day on which the ordinary shares are purchased. The Directors have  
no immediate plans to exercise the powers of the Company to purchase  
its own shares and undertake that the authority would only be exercised if 
the Directors were satisfied that a purchase would result in an increase in 
expected earnings per share and was in the best interests of the Company at 
the time. This authority will expire at the end of the Annual General Meeting 
to be held on 17 August 2020. The Directors would consider holding any  
of the Company’s own shares that it purchases pursuant to this authority  
as treasury shares.

The Company did not repurchase any shares during the year and at  
the year end the Group held no treasury shares.

The Company is not aware of any agreements between Shareholders that 
may result in restrictions on the transfer of securities and for voting rights.

There are no restrictions on the transfer of ordinary shares in the 
Company other than where certain restrictions may apply from time  
to time, on the Board of Directors and other Senior Executive staff,  
which are imposed by laws and regulations relating to insider trading laws 
and market requirements relating to close periods.

94

Details of the Special Business to be transacted at the Annual General 
Meeting are contained in the separate letter from the Chairman which 
also accompanies this Report & Accounts, and covers the Directors’ 
authority to allot shares, the partial disapplication of pre-emption rights 
and the authority for the Company to buy its own shares.

Independent auditors
A resolution to reappoint PricewaterhouseCoopers LLP as independent 
external auditor will be proposed at the Annual General Meeting, 
together with the authority for the Audit Committee to determine their 
remuneration. A statement on the independence of the external auditors 
is included in the report of the Audit Committee on pages 66 to 71.

Articles of Association
The Company’s Articles of Association may only be amended by a special 
resolution at a general meeting of the Shareholders.

Capital structure
The primary objective of the Group’s capital management is to ensure that it 
maintains a strong credit rating and healthy capital ratios in order to support 
its business and maximise value for Shareholders and other stakeholders.

The Group regards its Shareholders’ equity and net debt as its capital  
and manages its capital structure and makes adjustments to it in light  
of changes in economic conditions. To maintain or adjust the capital 
structure, the Group may adjust the dividend payment to Shareholders, 
return capital to Shareholders or issue new shares. No changes were 
made to the objectives, policies or processes during the years ended 
30 March 2019 and 28 March 2020.

The Group’s capital structure is as follows:

Net debt/(funds) (Note 28)
Cranswick plc Shareholders’ equity

Capital employed

2020
£’m

146.9
614.5

761.4

2019
£’m

(6.3)
534.9

528.6

Change of control
There are no agreements that the Company considers significant and  
to which the Company is party that would take effect, alter or terminate 
upon change of control of the Company following a takeover bid other 
than the following:
• 

the Company is party to a number of banking agreements which upon 
a change of control of the Company are terminable by the bank upon 
the provision of 30 working days’ notice;
the Company is party to an agreement with WM Morrison 
Supermarkets plc (‘WM Morrison’) for the supply of poultry products 
from its facility at Eye, Suffolk which upon a change of control of the 
Company is terminable by WM Morrison upon the provision of notice;
there are no agreements between the Company and its Directors  
or employees providing for compensation for loss of office or 
employment (whether through resignation, purported redundancy  
or otherwise) that occur because of a takeover bid other than  
as stated in the Remuneration Committee Report, on page 85, 
relating to Martin Davey; and
there are certain provisions in the Company’s Save As You Earn share 
option plan and the Long Term Incentive Plan that may cause options 
and awards granted to vest on a takeover. The proportion of the 
awards that are capable of exercise will depend on the time in the 
scheme and as far as the LTIP is concerned the extent to which the 
performance targets (as adjusted or amended) have been satisfied.

• 

• 

• 

Cranswick plc | Annual Report & Accounts 2020Corporate GovernancePolitical donations
The Group has made no political donations during the year ended 
28 March 2020.

Financial instruments
Functional currency
The functional currency of all Group undertakings is Sterling.

Foreign currency risk
The main foreign exchange risk facing the Group is in the purchasing 
of charcuterie products and fresh pork cuts from continental Europe  
in Euros and the sale of fresh pork to the USA and China denominated  
in US Dollars. The policy of the Group is to seek to mitigate the impact  
of this risk by taking out forward contracts for up to twelve months ahead 
and for amounts that commence at approximately 25 per cent of the 
requirement and move progressively towards full cover. The Finance 
Director is consulted about the key decisions on currency cover.

Interest rate risk
The Group’s current policy is to manage its cost of borrowing using a mix 
of fixed and variable rate debt. Whilst fixed rate interest-bearing debt is 
not exposed to cash flow interest rate risk, there is no opportunity for  
the Group to enjoy a reduction in borrowing costs in markets where rates 
are falling. In addition, the fair value risk inherent in fixed rate borrowing 
means that the Group is exposed to unplanned costs should debt be 
restructured or repaid early as part of the liquidity management process. 
In contrast, whilst floating rate borrowings are not exposed to changes  
in fair value, the Group is exposed to cash flow risk as costs increase  
if market rates rise. 

The Group has increased its borrowings over the past 12 months to fund 
capital expenditure and acquisitions, although this remains modest 
relative to the Group, and at 28 March 2020 gearing was 23.9% (2019: nil). 
Given this conservative debt structure and low market interest rates the 
Group has not fixed the interest rate on any part of its current facility. 

The Board will keep this situation under constant review and will fix the 
interest rate on a proportion of the Group’s borrowings at such time  
as it becomes appropriate to do so. The monitoring of interest rate risk  
is handled entirely at Head Office, based on the monthly consolidation  
of cash flow projections and the daily borrowings position.

Credit risk
Practically all sales are made on credit terms, the majority of which are to 
the major UK food retailers. Overdue accounts are reviewed at monthly 
management meetings. The historical incidence of bad debts is low.  
For all major customers, credit terms are agreed by negotiation and for  
all other customers, credit terms are set by reference to external credit 
agencies and/or commercial awareness. Every attempt is made to resist 
advance payments to suppliers for goods and services; where this proves 
commercially unworkable, arrangements are put in place, where practical, 
to guarantee the repayment of the monies in the event of default.

Liquidity risk
The Group has historically been very cash-generative. The bank position 
for each site is monitored on a daily basis and capital expenditure is 
approved at local management meetings at which members of the main 
Board are present and reported at the subsequent monthly main Board 
meeting. Major projects, in excess of £1 million increased to £2 million 
from January 2020 are approved by the main Board. 

Each part of the Group has access to the Group’s overdraft facility  
and all term debt is arranged centrally. The Group has a core bank  
facility made up of a revolving credit facility of £160.0 million including  
a committed overdraft facility of £20.0 million until November 2022.  
The facility also includes an accordion feature which allows an additional 
£40 million to be drawn down on the same terms at any point during the 
term of the facility This was extended during 2018/19 to November 2023 

by way of a reduced credit facility of £120.0 million including a committed 
overdraft facility of £20.0 million and in December 2019 by two additional 
short term 1-year facilities of £20 million each. The Group manages  
the utilisation of the revolving credit facility through the monitoring of 
monthly consolidated cash flow projections and the daily borrowings 
position. The current arrangement provides the Group with reduced 
liquidity risk and medium-term funding to meet its objectives. The 
unutilised element of the facilities at 28 March 2020 was £95.2 million 
(2019: £134.4 million).

Research and development
The Group remains at the forefront of new product development  
offering consumers a wide range of products. Through innovative  
use of existing and emerging technologies, there will continue to be 
successful development of new products and processes for the Group.

Going concern
The Group’s business activities, together with the factors likely to affect 
its future development, performance and position are set out in the 
review of activities. The financial position of the Group, its cash flows, 
liquidity position and borrowing facility are described in the Operating 
and Financial review. The Group’s objectives, policies and processes for 
managing its capital; its financial risk management objectives; details  
of its financial instruments and hedging activities; and its exposure  
to credit risk and liquidity risk are referred to above.

The UK Corporate Governance Code 2018 requires the Directors  
to assess and report on the prospects of the Group and whether the 
Group is a going concern. Management has produced forecasts that 
have been sensitised to reflect severe yet plausible downside scenarios 
which considers the principal risks faced by the Group, including but not 
limited to COVID-19, as well the Group’s considerable financial resources 
and strong trading relationships with its key customers and suppliers. 
These forecasts, which have been reviewed by the Directors, lead the 
Directors to believe that the Group is well placed to manage its business 
risk successfully. The assumptions supporting these sensitivities have 
been set out in more detail in the viability statement on page 50. After 
reviewing the available information, including business plans and 
downside scenario modelling and making enquiries, the Directors have  
a reasonable expectation that the Group has adequate resources to 
continue in operational existence for the foreseeable future. For this 
reason, they continue to adopt the going concern basis for preparing 
these financial statements.

Other statutory disclosures
The Corporate Governance Report on pages 60 to 65, the Statement of 
Directors’ Responsibilities on page 97 of the Annual Report and Note 24 
(Financial Instruments) to the financial statements are incorporated into 
the Directors’ Report by reference.

Other information can be found in the following sections of the  
Strategic Report:

Future developments in the business of the Group

Pages 2 to 55

Viability Statement

Greenhouse Gas Emissions

Employment Policies

Directors in office during the year and up to the 
date of signing the financial statement

Page 50

Page 42

Pages 32 to 35

Pages 58 and 59

The only information required to be disclosed pursuant to Listing Rule 
9.8.4R are the details of the Company’s Long Term Incentive Plan which 
can be found in the Remuneration Committee Report on pages 75 to 92. 

95

Cranswick plc | Annual Report & Accounts 2020Shareholder InformationFinancial  StatementsCorporate  GovernanceStrategic  ReportDirectors’ Report continued

Section 172 (1) Considerations
Under section 172 (1) of the Companies Act 2006, the Directors must act in a way they consider in good faith would be most likely to promote  
the success of the Company for the benefit of its members as a whole and in doing so must have regard for a range of other matters. The Directors 
have regard to the interests of the Company’s employees and other stakeholders including its impact on the community and the environment and  
its reputation when making decisions. The Directors consider what is likely to promote the success of the Company and its members in the long term 
in all their decision making. For further information on section 172 (1) see pages 30 and 31, and for an example case study on Board considerations  
of stakeholders see page 65.

The Directors’ Report was approved by a duly authorised committee of the Board on 23 June 2020 and signed on its behalf by:

Steven Glover
Company Secretary

23 June 2020
Company number: 1074383

96

Cranswick plc | Annual Report & Accounts 2020Corporate GovernanceStatement of Directors’ responsibilities 
in respect of the financial statements

The Directors are responsible for preparing the Annual Report and the 
financial statements in accordance with applicable law and regulation.

Company law requires the Directors to prepare financial statements for 
each financial year. Under that law the Directors have prepared the Group 
financial statements in accordance with International Financial Reporting 
Standards (IFRSs) as adopted by the European Union and Company 
financial statements in accordance with International Financial Reporting 
Standards (IFRSs) as adopted by the European Union. Under Company 
Law the Directors must not approve the financial statements unless they 
are satisfied that they give a true and fair view of the state of affairs of the 
Group and Company and of the profit or loss of the Group and Company 
for that period. In preparing the financial statements, the Directors are 
required to:
•  select suitable accounting policies and then apply them consistently;
•  state whether applicable IFRSs as adopted by the European Union 

have been followed for the Group financial statements and IFRSs as 
adopted by the European Union have been followed for the Company 
financial statements, subject to any material departures disclosed  
and explained in the financial statements;

•  make judgements and accounting estimates that are reasonable  

and prudent; and

•  prepare the financial statements on the going concern basis unless  
it is inappropriate to presume that the Group and Company will 
continue in business.

The Directors are responsible for keeping adequate accounting records 
that are sufficient to show and explain the Group and Company’s 
transactions and disclose with reasonable accuracy at any time the financial 
position of the Group and Company and enable them to ensure that the 
financial statements and the Directors’ Remuneration Report comply with 
the Companies Act 2006 and, as regards the Group financial statements, 
Article 4 of the IAS Regulation.

The Directors are also responsible for safeguarding the assets of the 
Group and Company and hence for taking reasonable steps for the 
prevention and detection of fraud and other irregularities.

The Directors are responsible for the maintenance and integrity of the 
Company’s website. Legislation in the United Kingdom governing the 
preparation and dissemination of financial statements may differ from 
legislation in other jurisdictions.

The Directors consider that the Annual Report and Accounts, taken as a 
whole, is fair, balanced and understandable and provides the information 
necessary for Shareholders to assess the Group and Company’s 
performance, business model and strategy.

Each of the Directors, whose names and functions are listed on pages 58 
and 59 confirm that, to the best of their knowledge:
• 

the Company financial statements, which have been prepared in 
accordance with IFRSs as adopted by the European Union, give a true and 
fair view of the assets, liabilities, financial position and profit of 
the Company;
the Group financial statements, which have been prepared in accordance 
with IFRSs as adopted by the European Union, give a true and fair view  
of the assets, liabilities, financial position and profit of the Group; and
the Directors’ Report includes a fair review of the development and 
performance of the business and the position of the Group and Company, 
together with a description of the principal risks and uncertainties that 
it faces. 

• 

• 

In the case of each Director in office at the date the Directors’ Report  
is approved:
•  so far as the Director is aware, there is no relevant audit information  

• 

of which the Group and Company’s auditors are unaware; and
they have taken all the steps that they ought to have taken as a 
Director in order to make themselves aware of any relevant audit 
information and to establish that the Group and Company’s auditors 
are aware of that information.

On behalf of the Board

Martin Davey
Chairman

23 June 2020

Mark Bottomley
Finance Director

97

Cranswick plc | Annual Report & Accounts 2020Shareholder InformationFinancial  StatementsCorporate  GovernanceStrategic  ReportIndependent auditors’ report to the members of Cranswick plc

Report on the audit of the financial statements

Opinion 
In our opinion, Cranswick plc’s Group financial statements and Company financial statements (the “financial statements”):
•  give a true and fair view of the state of the Group’s and of the Company’s affairs as at 28 March 2020 and of the Group’s profit and the Group’s  

and the Company’s cash flows for the 52 week period then ended;

•  have been properly prepared in accordance with International Financial Reporting Standards (IFRSs) as adopted by the European Union and,  

as regards the Company’s financial statements, as applied in accordance with the provisions of the Companies Act 2006; and

•  have been prepared in accordance with the requirements of the Companies Act 2006 and, as regards the Group financial statements,  

Article 4 of the IAS Regulation.

We have audited the financial statements, included within the Annual Report & Accounts (the “Annual Report”), which comprise: the Group and 
Company balance sheets as at 28 March 2020; the Group income statement and Group statement of comprehensive income, the Group and 
Company statements of cash flows, and the Group and Company statements of changes in equity for the 52 week period then ended; and the  
notes to the financial statements, which include a description of the significant accounting policies.

Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (“ISAs (UK)”) and applicable law. Our responsibilities under ISAs 
(UK) are further described in the Auditors’ responsibilities for the audit of the financial statements section of our report. We believe that the audit 
evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Independence
We remained independent of the Group in accordance with the ethical requirements that are relevant to our audit of the financial statements in  
the UK, which includes the FRC’s Ethical Standard, as applicable to listed public interest entities, and we have fulfilled our other ethical responsibilities 
in accordance with these requirements.

To the best of our knowledge and belief, we declare that non-audit services prohibited by the FRC’s Ethical Standard were not provided to the  
Group or the Company.

Other than those disclosed in the Directors’ Report, we have provided no non-audit services to the Group or the Company in the period from  
31 March 2019 to 28 March 2020.

Our audit approach
Overview

Materiality

Audit scope

Areas of
focus

•  Overall Group materiality: £5.1 million (2019: £4.5 Million), based on 5% of Adjusted profit before tax.
•  Overall Company materiality: £2.4 million (2019: £2.4 million), based on 1% of total assets capped due  

to group materiality allocation.

•  The Group is organised into 22 reporting units, all within the UK. The Group financial statements are  

a consolidation of these reporting units.

•  Of the 22 reporting units, we identified 15 which, in our view, required an audit of their complete financial 

information, either due to their size or risk characteristics.

•  This covered £1,660.1m (99 per cent) of the Group’s external revenues and £98.7m (96 per cent) of the  

Group’s Adjusted profit before tax.

•  Specific audit procedures over biological assets were performed for a further 4 reporting units due to their 

contribution towards the overall biological assets financial statement line item.

IAS 41 – Biological assets (Group) 

•  Complex customer arrangements (Group)
• 
•  Acquisition accounting (Group)
• 

Impact of COVID-19 (Group and Company)

The scope of our audit
As part of designing our audit, we determined materiality and assessed the risks of material misstatement in the financial statements. 

Capability of the audit in detecting irregularities, including fraud
Based on our understanding of the Group and industry, we identified that the principal risks of non-compliance with laws and regulations related to 
breaches of health and safety regulations, under the Health and Safety at work etc Act 1974, and we considered the extent to which non-compliance 
might have a material effect on the financial statements. We also considered those laws and regulations that have a direct impact on the preparation 
of the financial statements such as the Companies Act 2006. We evaluated management’s incentives and opportunities for fraudulent manipulation 
of the financial statements (including the risk of override of controls), and determined that the principal risks were related to posting manual journal 
entries to manipulate financial performance, management bias through judgements and assumptions in significant accounting estimates and 
significant one-off or unusual transactions. The Group engagement team shared this risk assessment with the component auditors so that they 
could include appropriate audit procedures in response to such risks in their work. Audit procedures performed by the Group engagement team  
and/or component auditors included:

98

Cranswick plc | Annual Report & Accounts 2020Financial Statements•  Discussions with management and those charged with governance including consideration of known or suspected instances of non-compliance 

with laws and regulation and fraud;

•  Understanding and evaluation of the operating effectiveness of management’s entity level controls designed to prevent and detect irregularities;
•  Testing over period end adjustments;
•  Challenging assumptions and judgements made by management in their significant accounting estimates, in particular in relation to complex 

customer accruals and biological assets (see related key audit matters below); and
Identifying and testing journal entries, in particular any journal entries posted with unusual account combinations.

• 

There are inherent limitations in the audit procedures described above and the further removed non-compliance with laws and regulations is from  
the events and transactions reflected in the financial statements, the less likely we would become aware of it. Also, the risk of not detecting a material 
misstatement due to fraud is higher than the risk of not detecting one resulting from error, as fraud may involve deliberate concealment by, for 
example, forgery or intentional misrepresentations, or through collusion.

Key audit matters
Key audit matters are those matters that, in the auditors’ professional judgement, were of most significance in the audit of the financial statements  
of the current period and include the most significant assessed risks of material misstatement (whether or not due to fraud) identified by the auditors, 
including those which had the greatest effect on: the overall audit strategy; the allocation of resources in the audit; and directing the efforts of the 
engagement team. These matters, and any comments we make on the results of our procedures thereon, were addressed in the context of our audit 
of the financial statements as a whole, and in forming our opinion thereon, and we do not provide a separate opinion on these matters. This is not  
a complete list of all risks identified by our audit. 

Key audit matter

How our audit addressed the key audit matter

Complex customer arrangements – Group
As is industry practice, the Group has numerous types of complex 
commercial arrangements with retailers and other customers that  
have a range of terms (for example promotions, rebates and discounts). 
These also include advertising and marketing contributions.

At 28 March 2020 commercial accruals in relation to these arrangements 
total £6.5 million (2019: £7.9 million).

Due to the varying terms of these agreements and given that activity 
may span a period end, a degree of judgment is exercised in determining 
the valuation of the liability and the timing of when this liability should  
be recognised.

We consider there to be a specific risk associated with the completeness, 
accuracy and valuation of the commercial accruals that have been 
recognised at the period end as these are material and can be complex 
and judgemental.

IAS 41 – Biological assets – Group
Due to the nature of the Group’s operations, biological assets consisting 
of pigs and chickens are recognised. On initial recognition and at the 
balance sheet date, these biological assets have been measured at their 
fair value less costs to sell, in line with IAS 41. The net IAS 41 valuation 
movement recognised in the period is a benefit of £5.4 million (2019:  
cost of £2.8 million).

The valuation of these biological assets requires significant levels  
of judgement and industry-specific expertise in applying appropriate 
assumptions. Changes in a number of the key assumptions (including 
mortality rates, growth rates, and the fair value at various stages  
of development) can have a material impact on the valuation.

Our audit procedures included understanding and evaluating the controls 
and systems related to the commercial accruals process, and obtaining 
audit evidence through substantive audit procedures.

The substantive audit procedures performed for each individual 
component varied depending upon the nature and level of commercial 
accruals and type of agreement but included the following tests,  
on a sample basis:

• 

Inquiries of management to understand how the calculations  
are performed;

•  Testing of the calculations performed in arriving at the accrual, by 

agreeing the calculations to agreements in place with the customers, 
and the sales volume data where relevant;

•  Agreement of the amounts raised and settled with customers, for 
claims which have arisen within the current or next financial period,  
to date;

•  Look back at the accuracy of the prior period (and older) provisions,  

to determine customer patterns and assess management’s  
ability to make accurate estimates of the required provisions; and
•  Reviewed historical payments made on aged balances and reviewed 
underlying agreements to assess the appropriateness of the aged 
accruals in place across the Group.

We found, based on the results of our testing, that the accruals recorded 
and disclosures made in the financial statements were consistent with  
the supporting evidence obtained.

We gained an understanding of, and evaluated the key processes used  
to calculate the fair value of the biological assets.

We performed a recalculation of both the pig and chicken valuation models 
to assess the accuracy of the calculation and audited the underlying data 
inputs to the model.

We evaluated management’s key assessment of the assumptions used  
in relation to the valuation of the biological assets as follows:

•  We have compared the mortality assumptions within the models to  

the operational data obtained from the farms;

•  We have reviewed the growth rate of the chickens to third party source 
data and have assessed the reasonableness of the straight line growth 
assumption used for pigs; and

•  We have agreed the fair value price of the assets at the various stages 

of their life cycle to supporting third party data.

We have performed a sensitivity analysis over all of the above assumptions 
and confirmed significant movements would be required to result in  
a material misstatement.

We found, based on the results of our testing, that the calculation and 
disclosures made in the financial statements in relation to the IAS 41 
valuation of biological assets were consistent with the supporting 
evidence obtained.

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Key audit matter

How our audit addressed the key audit matter

Acquisition accounting – Group
During the period the Group acquired Katsouris Brothers Limited, 
Packington Pork Limited and White Rose Farms Limited for a total 
consideration of £93.1m, including deferred consideration of £3.9m and 
contingent consideration of £6.8m.

The allocation of consideration over net assets recognised intangibles 
to the value of £13.1m for customer lists, £2.5m for trademarks and 
£41.9m for goodwill.

We focused on this area because there is a level of judgement involved 
in identifying the intangibles upon acquisition and given the material 
values involved. 

Our audit work over the acquisitions comprised of a review of the  
signed Share Purchase Agreements (SPAs) to ensure all terms were  
fully understood and appropriately accounted for and the point at which 
control was achieved has been identified correctly. We utilised our  
internal valuation experts to assess the reasonableness of the valuation 
methodology and other key assumptions driving the valuation, including 
the discount rate applied. 

We evaluated management’s assessment of the assumptions used in  
the valuation of the intangible assets as follows:

•  The discount rate has been tested for mathematical accuracy, 

calculation inputs agreed to Company forecast data and benchmarked 
against comparable companies. 

•  Royalty rate used in determining the trademark valuation has been 
assessed for reasonableness through comparison to market data. 

•  Growth rates and customer attrition have been tested through analysis 

against historical and forecast Company data. 

•  The intangibles useful economic lives have been evaluated based on 
our understanding of the business and similar historical acquisitions. 

We also assessed the fair value adjustments made on acquisition in the 
completion balance sheet and tested the deferred tax arising on such 
adjustments and the intangibles acquired.

We found, based on our audit work, that the key assumptions and 
calculations used by management were supportable and appropriate.

Impact of COVID-19 (Group and Company)
As a result of the emergence of the COVID-19 pandemic in early 2020, 
and the significant impact this has had on the UK and global economies, 
management, including the Board and Audit Committee, have invested 
a significant amount of time to fully consider the implications on 
Cranswick plc. 

We have re-evaluated our risk assessment, including the going concern 
risk of the Group. Based on the Directors’ assessment and our audit 
procedures thereon as described below, we consider our original risk 
assessment to remain appropriate and therefore consider going concern 
and asset impairment to be normal risks for both the Group and  
the Company.

Given the timing of the outbreak which occurred prior to the financial 
period end, management have considered the implications across  
the business, including the going concern assessment, the impact  
on asset impairment assessments, and appropriate disclosures in the 
Annual Report. 

In respect of the going concern assessment, management have 
prepared detailed analyses to assess the potential impact on revenue, 
profit and cash flows of a number of downside risk scenarios as 
described on page 50.

These analyses have also included consideration of the Group’s liquidity 
and loan covenants, which are based on the ratio of net debt to adjusted 
EBITDA and interest cover. In doing so, management have made 
assumptions that are critical to the outcome of these considerations.

In relation to the carrying value of assets, management have considered 
the impact of COVID-19 in their impairment assessments of each 
category of assets, and made any adjustments that they considered  
to be required.

As a result of the impact of COVID-19 on the wider financial markets,  
we have determined that management’s consideration of the potential 
impact of COVID-19 (including their associated assumptions) to be  
a key audit matter. 

In assessing management’s consideration of the potential impact of 
COVID-19, we have undertaken the following audit procedures: 

•  We obtained from management their latest assessments that support 
the Board’s conclusions with respect to the going concern basis of 
preparation of the financial statements.

•  We evaluated management’s base case forecast and downside 

scenarios, and challenged the adequacy and appropriateness of the 
underlying assumptions, including impact on revenue of an extended 
period of restrictions in the food services sector, the potential for  
site closures as a result of the outbreak, and the cost implications of 
introducing further social distancing measures. Our evaluation also 
included incorporating further sensitivities to management’s  
downside scenarios.
In conjunction with the above we have also reviewed management’s 
analysis of both liquidity and covenant compliance to satisfy ourselves 
that no breaches are anticipated over the period of assessment.
•  We reviewed management accounts for the financial period to date  
and checked that these were consistent with the starting point of 
management’s forecasts, and supported the key assumptions included 
in the assessment. 

• 

Our conclusion in respect of going concern is included in the “Going concern” 
section on page 101.

We have reviewed management’s assessment of the impact of COVID-19 
on the carrying value of each category of assets and any adjustments 
made. We evaluated and challenged management on how they reflected 
the impact on future cash flows, of COVID-19, in their impairment analyses 
and the consistency of their assumptions with the forecasts used in their 
going concern assessment.

We have reviewed management’s disclosures in the financial statements 
in relation to COVID-19 and are satisfied that they are consistent with the 
risks affecting the Group, their impact assessment and the procedures 
that we have performed.

100

Cranswick plc | Annual Report & Accounts 2020Financial StatementsHow we tailored the audit scope
We tailored the scope of our audit to ensure that we performed enough work to be able to give an opinion on the financial statements as a whole, 
taking into account the structure of the Group and the Company, the accounting processes and controls, and the industry in which they operate.

The Group is organised into 22 reporting units all within the UK. The Group’s financial statements are a consolidation of these reporting units and the 
centralised functions. The reporting units vary in size and we identified 15 components that required an audit of their complete financial information 
due to their individual size or risk characteristics.

Specific audit procedures over biological assets were performed for a further 4 reporting units due to their contribution towards the overall biological 
assets financial statement line item. 

The components where we performed an audit of their complete financial information accounted for 96 per cent of the Group’s Adjusted profit 
before tax and 99 per cent of the Group’s revenue. 

The work was performed by a component audit team on 6 of the 15 components. All other work was completed by the Group audit team.

On the remaining 3 components we performed analytical procedures to respond to any potential risks of material misstatement to the Group 
financial statements.

Materiality
The scope of our audit was influenced by our application of materiality. We set certain quantitative thresholds for materiality. These, together with 
qualitative considerations, helped us to determine the scope of our audit and the nature, timing and extent of our audit procedures on the individual 
financial statement line items and disclosures and in evaluating the effect of misstatements, both individually and in aggregate on the financial 
statements as a whole. 

Based on our professional judgement, we determined materiality for the financial statements as a whole as follows:

Overall materiality

How we determined it

Rationale for benchmark applied

Group financial statements

Company financial statements

£5.1 million (2019: £4.5 million).

£2.4 million (2019: £2.4 million).

1% of total assets capped due to Group 
materiality allocation.

We believe that total assets is the primary 
measure used by the shareholders in assessing 
the performance of a holding company, and is  
a generally accepted auditing benchmark.

5% of Adjusted profit before tax.

Adjusted profit before tax excludes the net  
IAS 41 valuation movement on biological assets 
and amortisation of customer relationship 
intangible assets. We have chosen this as our 
benchmark as it is a key performance measure 
disclosed to users of the financial statements. 
This figure takes prominence in the Annual 
Report, as well as the communications to  
both the shareholders and the market, and  
an element of management remuneration  
is linked to this performance. Based on this it  
is considered appropriate to use the Adjusted 
profit before tax figure for the period as an 
appropriate benchmark.

For each component in the scope of our group audit, we allocated a materiality that is less than our overall group materiality. The range of materiality 
allocated across components was between £0.4 million and £4.8 million. Certain components were audited to a local statutory audit materiality that 
was also less than our overall group materiality.

We agreed with the Audit Committee that we would report to them misstatements identified during our audit above £0.3 million (Group audit)  
(2019: £0.2 million) and £0.2 million (Company audit) (2019: £0.2 million) as well as misstatements below those amounts that, in our view, warranted 
reporting for qualitative reasons.

Going concern
In accordance with ISAs (UK) we report as follows:

Reporting obligation

Outcome

We are required to report if we have anything material to add or draw 
attention to in respect of the directors’ statement in the financial 
statements about whether the directors considered it appropriate to 
adopt the going concern basis of accounting in preparing the financial 
statements and the directors’ identification of any material uncertainties 
to the Group’s and the Company’s ability to continue as a going concern 
over a period of at least twelve months from the date of approval of the 
financial statements.

We are required to report if the directors’ statement relating to  
Going Concern in accordance with Listing Rule 9.8.6R(3) is materially 
inconsistent with our knowledge obtained in the audit.

We have nothing material to add or to draw attention to.
However, because not all future events or conditions can be predicted,  
this statement is not a guarantee as to the Group’s and Company’s ability 
to continue as a going concern. 

We have nothing to report.

101

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Independent auditors’ report to the members of Cranswick plc continued

Reporting on other information 
The other information comprises all of the information in the Annual Report other than the financial statements and our auditors’ report thereon.  
The directors are responsible for the other information. Our opinion on the financial statements does not cover the other information and, 
accordingly, we do not express an audit opinion or, except to the extent otherwise explicitly stated in this report, any form of assurance thereon. 

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider whether  
the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit, or otherwise appears to be 
materially misstated. If we identify an apparent material inconsistency or material misstatement, we are required to perform procedures to conclude 
whether there is a material misstatement of the financial statements or a material misstatement of the other information. If, based on the work we 
have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact. We have nothing  
to report based on these responsibilities.

With respect to the Strategic Report, Directors’ Report and Corporate Governance Statement, we also considered whether the disclosures required 
by the UK Companies Act 2006 have been included. 

Based on the responsibilities described above and our work undertaken in the course of the audit, the Companies Act 2006 (CA06), ISAs (UK) and the 
Listing Rules of the Financial Conduct Authority (FCA) require us also to report certain opinions and matters as described below (required by ISAs (UK) 
unless otherwise stated).

Strategic Report and Directors’ Report
In our opinion, based on the work undertaken in the course of the audit, the information given in the Strategic Report and Directors’ Report for  
the 52 week period ended 28 March 2020 is consistent with the financial statements and has been prepared in accordance with applicable legal 
requirements. (CA06)

In light of the knowledge and understanding of the Group and Company and their environment obtained in the course of the audit, we did not identify 
any material misstatements in the Strategic Report and Directors’ Report. (CA06)

Corporate Governance Statement
In our opinion, based on the work undertaken in the course of the audit, the information given in the Corporate Governance Statement (on pages  
56 to 65) about internal controls and risk management systems in relation to financial reporting processes and about share capital structures in 
compliance with rules 7.2.5 and 7.2.6 of the Disclosure Guidance and Transparency Rules sourcebook of the FCA (“DTR”) is consistent with the 
financial statements and has been prepared in accordance with applicable legal requirements. (CA06)

In light of the knowledge and understanding of the Group and Company and their environment obtained in the course of the audit, we did not identify 
any material misstatements in this information. (CA06)

In our opinion, based on the work undertaken in the course of the audit, the information given in the Corporate Governance Statement (on pages  
56 to 65) with respect to the Company’s corporate governance code and practices and about its administrative, management and supervisory bodies 
and their committees complies with rules 7.2.2, 7.2.3 and 7.2.7 of the DTR. (CA06)

We have nothing to report arising from our responsibility to report if a corporate governance statement has not been prepared by the Company. (CA06)

The directors’ assessment of the prospects of the Group and of the principal risks that would threaten the solvency or liquidity of the Group
We have nothing material to add or draw attention to regarding:

•  The directors’ confirmation on pages 48 to 55 of the Annual Report that they have carried out a robust assessment of the principal risks facing  

the Group, including those that would threaten its business model, future performance, solvency or liquidity.

•  The disclosures in the Annual Report that describe those risks and explain how they are being managed or mitigated.
•  The directors’ explanation on pages 48 to 55 of the Annual Report as to how they have assessed the prospects of the Group, over what period  
they have done so and why they consider that period to be appropriate, and their statement as to whether they have a reasonable expectation  
that the Group will be able to continue in operation and meet its liabilities as they fall due over the period of their assessment, including any related 
disclosures drawing attention to any necessary qualifications or assumptions.

We have nothing to report having performed a review of the directors’ statement that they have carried out a robust assessment of the principal risks 
facing the Group and statement in relation to the longer-term viability of the Group. Our review was substantially less in scope than an audit and only 
consisted of making inquiries and considering the directors’ process supporting their statements; checking that the statements are in alignment  
with the relevant provisions of the UK Corporate Governance Code (the “Code”); and considering whether the statements are consistent with the 
knowledge and understanding of the Group and Company and their environment obtained in the course of the audit. (Listing Rules)

Other Code Provisions
We have nothing to report in respect of our responsibility to report when: 

•  The statement given by the directors, on page 97, that they consider the Annual Report taken as a whole to be fair, balanced and understandable, 

and provides the information necessary for the members to assess the Group’s and Company’s position and performance, business model  
and strategy is materially inconsistent with our knowledge of the Group and Company obtained in the course of performing our audit.
•  The section of the Annual Report on pages 66 to 71 describing the work of the Audit Committee does not appropriately address matters 

communicated by us to the Audit Committee.

•  The directors’ statement relating to the Company’s compliance with the Code does not properly disclose a departure from a relevant provision  

of the Code specified, under the Listing Rules, for review by the auditors.

Directors’ Remuneration
In our opinion, the part of the Directors’ Remuneration Report to be audited has been properly prepared in accordance with the Companies Act 2006. (CA06)

102

Cranswick plc | Annual Report & Accounts 2020Financial StatementsResponsibilities for the financial statements and the audit
Responsibilities of the directors for the financial statements
As explained more fully in the Directors’ Responsibilities Statement, the directors are responsible for the preparation of the financial statements  
in accordance with the applicable framework and for being satisfied that they give a true and fair view. The directors are also responsible for such 
internal control as they determine is necessary to enable the preparation of financial statements that are free from material misstatement, whether 
due to fraud or error.

In preparing the financial statements, the directors are responsible for assessing the Group’s and the Company’s ability to continue as a going 
concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either 
intend to liquidate the Group or the Company or to cease operations, or have no realistic alternative but to do so.

Auditors’ responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement,  
whether due to fraud or error, and to issue an auditors’ report that includes our opinion. Reasonable assurance is a high level of assurance, but is  
not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can 
arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic 
decisions of users taken on the basis of these financial statements. 

A further description of our responsibilities for the audit of the financial statements is located on the FRC’s website at: www.frc.org.uk/auditors 
responsibilities. This description forms part of our auditors’ report.

Use of this report
This report, including the opinions, has been prepared for and only for the Company’s members as a body in accordance with Chapter 3 of Part 16  
of the Companies Act 2006 and for no other purpose. We do not, in giving these opinions, accept or assume responsibility for any other purpose  
or to any other person to whom this report is shown or into whose hands it may come save where expressly agreed by our prior consent in writing.

Other required reporting
Companies Act 2006 exception reporting
Under the Companies Act 2006 we are required to report to you if, in our opinion:
•  we have not received all the information and explanations we require for our audit; or
•  adequate accounting records have not been kept by the Company, or returns adequate for our audit have not been received from branches  

to visited by us; or

•  certain disclosures of directors’ remuneration specified by law are not made; or
• 

the Company financial statements and the part of the Directors’ Remuneration Report to be audited are not in agreement with the accounting 
records and returns. 

We have no exceptions to report arising from this responsibility. 

Appointment
Following the recommendation of the audit committee, we were appointed by the directors on 24 July 2017 to audit the financial statements for  
the 53 week period ended 31 March 2018 and subsequent financial periods. The period of total uninterrupted engagement is 3 years, covering the  
53 week period ended 31 March 2018 to the 52 week period ended 28 March 2020.

Ian Morrison (Senior Statutory Auditor)
for and on behalf of PricewaterhouseCoopers LLP
Chartered Accountants and Statutory Auditors
Leeds

23 June 2020

103

Cranswick plc | Annual Report & Accounts 2020Shareholder InformationCorporate  GovernanceStrategic  ReportFinancial  StatementsGroup Income Statement 
For the 52 weeks ended 28 March 2020

Revenue

Adjusted Group operating profit
Net IAS 41 valuation movement on biological assets
Amortisation of intangible assets

Group operating profit
Share of loss of joint venture
Profit on disposal of joint venture
Finance costs

Profit before tax

Taxation

Profit for the year 

Earnings per share
Basic
Diluted

An analysis of costs within Group operating profit is presented in Note 4.

Notes

3

17
11

4
15
15
6

7

10
10

2020 
£’m

2019 
£’m

1,667.2

1,437.1

105.1
5.4
(3.7)

106.8
(0.1)
0.1
(2.8)

104.0

(21.3)

82.7

92.3
(2.8)
(2.7)

86.8
(0.1)
–
(0.2)

86.5

(16.9)

69.6

159.1p
158.6p

135.5p
134.9p

104

Cranswick plc | Annual Report & Accounts 2020Financial StatementsGroup Statement of Comprehensive Income
For the 52 weeks ended 28 March 2020

Profit for the year

Other comprehensive income/(expense)
Other comprehensive income/(expense) to be reclassified to profit or loss in subsequent periods:
Cash flow hedges

Gains arising in the year
Reclassification adjustments for losses/(gains) included in the income statement

Income tax effect

Net other comprehensive income/(expense) to be reclassified to profit or loss in subsequent periods

Items not to be reclassified to profit or loss in subsequent periods:
Actuarial gains on defined benefit pension scheme
Income tax effect

Net other comprehensive income not to be reclassified to profit or loss in subsequent periods

Notes

22
22
7

27
7

Other comprehensive income, net of tax

Total comprehensive income, net of tax

2020
£’m

82.7

0.4
0.2
(0.1)

0.5

11.9
(2.2)

9.7

10.2

92.9

2019
£’m

69.6

–
(0.5)
0.1

(0.4)

0.3
0.4

0.7

0.3

69.9

Company profit for the 52 weeks ended 28 March 2020 of £29.2 million (2019: £24.6 million) was equal to total comprehensive income for the year 
attributable to owners of the parent in both years.

105

Cranswick plc | Annual Report & Accounts 2020Shareholder InformationCorporate  GovernanceStrategic  ReportFinancial  StatementsNotes

11
27
12
13
17

17
18
19

20
28

21
22
13
23

21
22
13
7
23
15
27

25

2020 
£’m

207.3
7.2
357.7
64.8
3.8

640.8

41.9
75.5
213.6
0.7
1.5
21.5

354.7

995.5

(191.4)
(12.0)
(10.3)
(0.1)
–

(213.8)

(0.8)
(102.5)
(55.6)
(7.2)
(1.1)
–
–

(167.2)

(381.0)

614.5

5.2
98.5
31.6
0.1
479.1

614.5

2019 
£’m

153.5
–
291.2
–
0.7

445.4

20.6
67.4
161.7
–
2.3
20.5

272.5

717.9

(150.2)
(0.6)
–
(0.2)
(7.7)

(158.7)

(0.7)
(14.2)
–
(0.8)
(2.0)
(0.1)
(6.5)

(24.3)

(183.0)

534.9

5.2
89.1
25.8
(0.4)
415.2

534.9

Group Balance Sheet 
At 28 March 2020

Non-current assets
Intangible assets
Defined benefit pension scheme surplus
Property, plant and equipment
Right-of-use assets
Biological assets

Total non-current assets

Current assets
Biological assets
Inventories
Trade and other receivables
Income tax receivable
Financial assets
Cash and short-term deposits

Total current assets

Total assets

Current liabilities
Trade and other payables
Financial liabilities
Lease liabilities
Provisions
Income tax payable

Total current liabilities

Non-current liabilities
Other payables
Financial liabilities
Lease liabilities
Deferred tax liabilities
Provisions
Share of joint venture
Defined benefit pension scheme deficit

Total non-current liabilities

Total liabilities

Net assets

Equity
Called-up share capital
Share premium account
Share-based payments
Hedging reserve
Retained earnings

Equity attributable to owners of the parent

On behalf of the Board

Mark Bottomley
Finance Director

Martin Davey 
Chairman    

23 June 2020

106

Cranswick plc | Annual Report & Accounts 2020Financial Statements 
 
 
 
Company Balance Sheet
At 28 March 2020

Non-current assets
Property, plant and equipment 
Investments in subsidiary undertakings
Right-of-use assets
Deferred tax assets

Total non-current assets

Current assets
Trade and other receivables
Cash and short-term deposits

Total current assets

Total assets

Current liabilities
Trade and other payables
Financial liabilities
Lease liabilities
Provisions
Income tax payable

Total current liabilities

Non-current liabilities
Financial liabilities
Lease liabilities
Provisions

Total non-current liabilities

Total liabilities

Net assets

Equity
Called-up share capital
Share premium account
General reserve
Merger reserve
Share-based payments
Retained earnings

The Company’s profit for the 52 weeks ended 28 March 2020 was £29.2 million (2019: £24.6 million).

On behalf of the Board

Martin Davey 
Chairman    

23 June 2020

Mark Bottomley
Finance Director

Notes

12
14
13
7

19
28

21
22
13
23

22
13
23

25

2020
£’m

0.7
170.0
0.7
1.0

172.4

137.9
3.1

141.0

313.4

(35.9)
–
(0.1)
(0.1)
(2.0)

(38.1)

(102.5)
(0.6)
(0.7)

(103.8)

(141.9)

171.5

5.2
98.5
4.0
1.8
31.6
30.4

2019
£’m

0.8
166.1
–
0.9

167.8

77.9
–

77.9

245.7

(68.1)
(5.4)
–
(0.1)
(1.0)

(74.6)

(14.2)
–
(0.6)

(14.8)

(89.4)

156.3

5.2
89.1
4.0
1.8
25.8
30.4

171.5

156.3

107

Cranswick plc | Annual Report & Accounts 2020Shareholder InformationCorporate  GovernanceStrategic  ReportFinancial  Statements 
 
 
 
Notes

7
6

12
13
11

17

16

28
28

28

2020 
£’m

82.7

0.1
21.3
2.8
(0.1)
(1.1)
42.0
8.2
3.7
5.8
(1.8)
(0.3)
(5.4)
(3.9)
(2.6)
(39.5)
32.8

144.7
(27.7)

117.0

(69.4)
2.2
(101.2)
4.1
–

(164.3)

(1.2)
2.6
(0.1)
88.0
(9.0)
(22.6)
(7.8)
(1.6)

48.3

1.0
20.5

21.5

2019 
£’m

69.6

0.1
16.9
0.2
–
(0.2)
28.9
–
2.7
4.8
(1.3)
(0.2)
2.8
(6.3)
(8.2)
(1.1)
(2.2)

106.5
(18.8)

87.7

(0.8)
(2.2)
(79.2)
0.8
0.4

(81.0)

(0.4)
1.8
(0.1)
14.0
–
(22.1)
–
–

(6.8)

(0.1)
20.6

20.5

Group Statement of Cash Flows 
For the 52 weeks ended 28 March 2020

Operating activities
Profit for the year
Adjustments to reconcile Group profit for the year to net cash inflows from operating activities:
Share of loss of joint venture
Income tax expense
Net finance costs
Gain on disposal of joint venture
Gain on sale of property, plant and equipment
Depreciation of property, plant and equipment
Depreciation of right-of-use assets
Amortisation of intangible assets
Share-based payments
Difference between pension contributions paid and amounts recognised in the income statement
Release of government grants
Net IAS 41 valuation movement on biological assets
Increase in biological assets
Increase in inventories
Increase in trade and other receivables
Increase/(decrease) in trade and other payables

Cash generated from operations
Tax paid

Net cash from operating activities

Cash flows from investing activities
Acquisition of subsidiaries, net of cash acquired
Loan to joint venture
Purchase of property, plant and equipment
Proceeds from sale of property, plant and equipment
Receipt of government grants

Net cash used in investing activities

Cash flows from financing activities
Interest paid
Proceeds from issue of share capital
Issue costs of long-term borrowings
Proceeds from borrowings
Repayment of borrowings
Dividends paid
Payment of lease capital
Payment of lease interest

Net cash received from/(used in) financing activities

Net increase/(decrease) in cash and cash equivalents
Cash and cash equivalents at beginning of year

Cash and cash equivalents at end of year

108

Cranswick plc | Annual Report & Accounts 2020Financial StatementsCompany Statement of Cash Flows 
For the 52 weeks ended 28 March 2020

Operating activities
Profit for the year 
Adjustments to reconcile Company profit for the year to net cash inflows from operating activities:
Dividends received
Income tax expense
Net finance cost
Depreciation of property, plant and equipment
Depreciation of right-of-use assets
Share-based payments
Increase in trade and other receivables
(Decrease)/increase in trade and other payables

Cash used in operations
Tax paid

Net cash used in operating activities

Cash flows from investing activities
Dividends received
Purchase of property, plant and equipment

Net cash received from investing activities

Cash flows from financing activities
Interest paid
Proceeds from issue of share capital
Issue costs of long-term borrowings
Proceeds from borrowings
Dividends paid 
Payment of lease liabilities

Net cash received from/(used in) financing activities

Net increase/(decrease) in cash and cash equivalents
Cash and cash equivalents at beginning of year

Cash and cash equivalents at end of year

Notes

12
13

28
28

28

2020 
£’m

29.2

(22.6)
1.8
6.7
0.1
0.1
1.9
(59.7)
(32.1)

(74.6)
(0.6)

(75.2)

22.6
–

22.6

(6.7)
2.6
(0.1)
88.0
(22.6)
(0.1)

61.1

8.5
(5.4)

3.1

2019 
£’m

24.6

(22.1)
1.8
5.8
–
–
1.5
(37.6)
7.1

(18.9)
(1.3)

(20.2)

22.1
(0.2)

21.9

(5.8)
1.8
(0.1)
14.0
(22.1)
–

(12.2)

(10.5)
5.1

(5.4)

109

Cranswick plc | Annual Report & Accounts 2020Shareholder InformationCorporate  GovernanceStrategic  ReportFinancial  StatementsGroup Statement of Changes in Equity 
For the 52 weeks ended 28 March 2020

Share capital 
Note (a) 
£’m

Share premium 
Note (b) 
£’m

Share-based 
payments 
Note (e) 
£’m

Hedging reserve 
Note (f) 
£’m

81.5

21.0

At 31 March 2018

Profit for the year
Other comprehensive income

Total comprehensive income

Share-based payments
Scrip dividend
Share options exercised 
Dividends
Deferred tax related to changes in equity
Current tax related to changes in equity

At 30 March 2019

Profit for the year
Other comprehensive income

Total comprehensive income

Share-based payments
Scrip dividend
Share options exercised 
Dividends
Deferred tax related to changes in equity
Current tax related to changes in equity

5.1

–
–

–

–
–
0.1
–
–
–

5.2

–
–

–

–
–
–
–
–
–

–
–

–

–
5.9
1.7
–
–
–

89.1

–
–

–

–
6.8
2.6
–
–
–

–
–

–

4.8
–
–
–
–
–

25.8

–
–

–

5.8
–
–
–
–
–

31.6

Retained 
earnings 
£’m

372.3

Total equity 
£’m

479.9

69.6
0.7

70.3

–
–
–
(28.0)
(0.7)
1.3

415.2

82.7
9.7

92.4

–
–
–
(29.4)
0.3
0.6

479.1

69.6
0.3

69.9

4.8
5.9
1.8
(28.0)
(0.7)
1.3

534.9

82.7
10.2

92.9

5.8
6.8
2.6
(29.4)
0.3
0.6

614.5

– 

–
(0.4)

(0.4)

–
–
–
–
–
–

(0.4)

–
0.5

0.5

–
–
–
–
–
–

0.1

At 28 March 2020

5.2

98.5

110

Cranswick plc | Annual Report & Accounts 2020Financial StatementsCompany Statement of Changes in Equity 
For the 52 weeks ended 28 March 2020

At 31 March 2018

Profit for the year, being total comprehensive income

Share-based payments
Scrip dividend
Share options exercised
Dividends
Deferred tax related to changes in equity
Current tax related to changes in equity

At 30 March 2019

Profit for the year, being total comprehensive income

Share-based payments
Scrip dividend
Share options exercised 
Dividends
Deferred tax related to changes in equity
Current tax related to changes in equity

At 28 March 2020

Notes:
a)  Share capital

Share capital 
Note (a) 
£’m

5.1

–

–
–
0.1
–
–
–

5.2

–

–
–
–
–
–
–

Share 
premium 
Note (b) 
£’m

81.5

General 
reserve 
Note (c) 
£’m

4.0

Merger 
reserve 
Note (d) 
£’m

Share-based 
payments 
Note (e) 
£’m

1.8

21.0

–

–
5.9
1.7
–
–
–

–

–
–
–
–
–
–

–

–
–
–
–
–
–

–

4.8
–
–
–
–
–

89.1

4.0

1.8

25.8

–

–
6.8
2.6
–
–
–

–

–
–
–
–
–
–

–

–
–
–
–
–
–

–

5.8
–
–
–
–
–

5.2

98.5

4.0

1.8

31.6

Retained 
earnings 
£’m

Total equity 
£’m

33.2

24.6

–
–
–
(28.0)
(0.2)
0.8

30.4

146.6

24.6

4.8
5.9
1.8
(28.0)
(0.2)
0.8

156.3

29.2

29.2

–
–
–
(29.4)
0.1
0.1

30.4

5.8
6.8
2.6
(29.4)
0.1
0.1

171.5

The balance classified as share capital represents the nominal value of ordinary 10 pence shares issued.

b)  Share premium

The balance classified as share premium includes the net proceeds in excess of nominal value on issue of the Company’s equity share capital, comprising 10 pence ordinary shares.

c)  General reserve

This reserve arose in 1993 when the High Court of Justice granted permission to reduce the Company’s share premium account by £4.0 million which was credited to a separate reserve named 
the general reserve.

d)  Merger reserve
  Where shares have been issued as consideration for acquisitions, the value of shares issued in excess of nominal value has been credited to the merger reserve rather than to the share 

premium account.

e)  Share-based payments reserve

This reserve records the fair value of share-based payments expensed in the income statement, and in the case of the Company in relation to share-based payments to employees of 
subsidiary companies, capital contributions to cost of investments (Note 26).

f)  Hedging reserve

This reserve records the portion of the gain or loss on a hedging instrument in a cash flow hedge that is determined to be an effective hedge.

111

Cranswick plc | Annual Report & Accounts 2020Shareholder InformationCorporate  GovernanceStrategic  ReportFinancial  Statements 
 
 
 
 
Notes to the Accounts

1.  Authorisation of Financial Statements and Statement of Compliance With IFRSs
The Group and Company financial statements of Cranswick plc (the ‘Company’) for the 52 weeks ended 28 March 2020 were authorised for  
issue by the Board of Directors on 23 June 2020 and the balance sheets were signed on the Board’s behalf by Martin Davey and Mark Bottomley. 
Cranswick plc is a public limited company incorporated and domiciled in England, United Kingdom (Company number: 1074383, registered office: 
Crane Court, Hesslewood Country Office Park, Ferriby Road, Hessle, East Yorkshire, HU13 0PA). The Company’s ordinary shares are traded on the 
London Stock Exchange.

The Group’s financial statements have been prepared in accordance with International Financial Reporting Standards (IFRS) as adopted by the 
European Union. The Company’s financial statements have been prepared in accordance with IFRS as adopted by the European Union and as applied 
in accordance with the provisions of the Companies Act 2006. The principal accounting policies adopted by the Group and by the Company are set 
out in Note 2.

The Company has taken advantage of the exemption provided under section 408 of the Companies Act 2006 not to publish its individual income 
statement and related notes.

2.  Accounting Policies
Basis of preparation
The financial statements of Cranswick plc, both consolidated and Company, have been prepared under the historical cost convention, in accordance 
with IFRS as adopted by the European Union and in accordance with the Companies Act 2006. 

The UK Corporate Governance Code 2018 requires the Directors to assess and report on the prospects of the Group and whether the Group is a 
going concern. Management has produced forecasts that have been sensitised to reflect severe yet plausible downside scenarios which considers 
the principal risks faced by the Group, including but not limited to COVID-19, as well the Group’s considerable financial resources and strong trading 
relationships with its key customers and suppliers. These forecasts, which have been reviewed by the Directors, lead the Directors to believe that  
the Group is well placed to manage its business risk successfully. The assumptions supporting these sensitivities have been set out in more detail  
in the longer-term viability statement on pages 50 to 51. After reviewing the available information, including business plans and downside scenario 
modelling and making enquiries, the Directors have a reasonable expectation that the Group has adequate resources to continue in operational 
existence for the foreseeable future. For this reason, they continue to adopt the going concern basis for preparing these financial statements.

The Financial Statements of the Group are prepared to the Saturday nearest to 31 March. Accordingly, these Financial Statements are prepared for 
the 52 week period ended 28 March 2020. Comparatives are for the 52 week period ended 30 March 2019. The Balance Sheets for 2020 and 2019 
have been prepared as at 28 March 2020 and 30 March 2019 respectively.

A summary of the principal accounting policies, which have been consistently applied throughout the year and the preceding year, is below.

Basis of consolidation
The Group financial statements consolidate the financial statements of Cranswick plc and its subsidiaries. The results of undertakings acquired or 
sold are consolidated for the periods from the date of acquisition or up to the date of disposal. Acquisitions are accounted for under the acquisition 
method of accounting.

The consolidated financial statements comprise the financial statements of the Group and its subsidiaries as at 28 March 2020. Control is achieved 
when the Group is exposed, or has rights, to variable returns from its involvement with the investee and has the ability to affect those returns through 
its power over the investee.

Specifically, the Group controls an investee if and only if the Group has:
•  power over the investee (i.e. existing rights that give it the current ability to direct the relevant activities of the investee);
•  exposure, or right, to variable returns from its involvement with the investee; and
• 

the ability to use its power over the investee to affect its returns.

The Group re-assesses whether or not it controls an investee if facts and circumstances indicate that there are changes to one or more of the  
three elements of control. Consolidation of a subsidiary begins when the Group obtains control over the subsidiary and ceases when the Group loses 
control of the subsidiary. Assets, liabilities, income and expenses of a subsidiary acquired or disposed of during the year are included in the statement 
of comprehensive income from the date the Group gains control until the date the Group ceases to control the subsidiary.

When necessary, adjustments are made to the financial statements of subsidiaries to bring their accounting policies into line with the Group’s 
accounting policies. All intra-Group assets and liabilities, equity, income, expenses and cash flows relating to transactions between members of the 
Group are eliminated in full on consolidation.

Judgements and key sources of estimation uncertainty
The preparation of the Group financial statements requires management to make judgements, estimates and assumptions that affect the amounts 
reported for assets and liabilities as at the balance sheet date and the amounts reported for revenues and expenses during the year.

In the process of applying the Group’s accounting policies, management has made the following estimations, which will most likely have a significant 
effect on the amounts recognised in the financial statements in the next twelve months:

112

Cranswick plc | Annual Report & Accounts 2020Financial Statements2.  Accounting Policies continued
Significant estimates and assumptions:

Share-based payments

Pensions

Acquisitions

Biological assets

Commercial accruals  
(Advertising and marketing contributions)

Impact of COVID-19

Significant judgements:

Share-based payments

Alternative measures

Note 26 – measurement of share-based payments.
The fair value of share-based payments is estimated using inputs including expected share price 
volatility, the expected life of the options and the number of awards that will ultimately vest.  
This estimate is not expected to have a material impact on the next twelve months.

Note 27 – pension scheme actuarial assumptions.
The valuation of the defined benefit pension scheme is determined using assumptions including 
mortality, discount rates and inflation. The assumptions are not expected to have a material impact 
on the next twelve months.

Note 16 – fair value adjustments on acquisition include the valuation of intangible assets with inputs 
based on discount rate, sales growth and customer churn assumptions. The assumptions are not 
expected to have a material impact on the next twelve months.

Note 17 – valuation includes assumptions in relation to mortality and growth rate. The assumptions 
are not expected to have a material impact on the next twelve months.

Note 21 – trade and other payables.
The level of commercial accruals is viewed by management as an area sensitive to a level of 
estimation in determining the timing and quantum of liabilities to be recognised. This estimate  
is not expected to have a material impact on the next twelve months.

Note 11 – intangible assets, Note 18 – inventories & Note 19 – trade and other receivables. In light  
of the COVID-19 outbreak, a number of additional considerations have been made. These include 
considering the impact of COVID-19 when preparing updated forecast information to use within 
impairment testing, reviewing the level of inventory provision required and updating the forward-
looking rate within the expected credit loss model used for the provision for impairment of  
trade receivables. These considerations are not expected to have a material impact on the next  
twelve months.

Note 26 – measurement of share-based payments.
The selection of valuation models requires the use of management’s judgement. The fair value  
of share-based payments is estimated as at the date of grant using a Black-Scholes option pricing 
model or a stochastic option pricing model. This judgement is not expected to have a material 
impact on the next twelve months.

Note 32 – alternative performance measures.
Management apply judgement to identify the significant non-cash items to exclude when 
calculating adjusted performance measures. The Board believe alternative measures are useful  
as they exclude volatile, one-off and non-cash items.

Other estimates and judgements have been applied by management in producing the Annual Report & Accounts including, but not limited to, 
depreciation and amortisation rates. However, these are not considered to have a significant risk of material adjustment.

New standards and interpretations applied
The following accounting standards and interpretations became effective for the current reporting period:

International Accounting Standards (IAS/IFRSs)

IFRS 16  Leases

IFRIC 23  Uncertainty over Income Tax Treatments

IFRS 9  Prepayment Features with Negative Compensation (amendment)

IAS 28  Long-term Interests in Associates and Joint Ventures (amendment)

Annual Improvements to IFRSs 2015-17 cycle

IAS 19  Plan Amendment, Curtailment or Settlement (amendment)

Effective date

1 January 2019

1 January 2019

1 January 2019

1 January 2019

1 January 2019

1 January 2019

The application of these standards has not had a material effect on the net assets, results and disclosures of the Group, with the exception of IFRS 16 
which is considered on page 114.

113

Cranswick plc | Annual Report & Accounts 2020Shareholder InformationCorporate  GovernanceStrategic  ReportFinancial  StatementsNotes to the Accounts continued

2.  Accounting Policies continued
IFRS 16 – Leases 
The Group has adopted IFRS 16 retrospectively from 31 March 2019 but has not restated comparatives for the 52 weeks to 30 March 2019, as 
permitted under the specific transitional provisions in the standard. The reclassifications and the adjustments arising from the new leasing rules  
are therefore recognised in the opening balance sheet on 31 March 2019.

Adjustments recognised on adoption of IFRS 16
On adoption of IFRS 16, the Group recognised lease liabilities in relation to leases which had previously been classified as ‘operating leases’ under  
the principles of IAS 17 Leases. These liabilities were measured at the present value of the remaining lease payments, discounted using the Group’s 
weighted average incremental borrowing rate as of 31 March 2019 of 3.0 per cent.

Balance sheet Impact

Operating lease commitments disclosed as at 30 March 2019
Discounted using the Group’s weighted average incremental borrowing rate at the date of initial application
Less short-term and low value leases recognised on a straight-line basis as an expense

Lease liability recognised as at 31 March 2019

Total lease liability
Of which:
Current lease liability
Non-current lease liability

The recognised right-of-use assets relate to the following asset classes: 

Properties 
Plant, equipment and vehicles

Total right-of-use assets

Income statement impact

Reduction in lease rental charges
Increase in right-of-use asset depreciation

Impact on Group operating profit/Adjusted Group operating profit
Increase in lease related interest cost

Overall impact on Group profit before tax/Adjusted profit before tax

£’m

45.8
40.5
(0.3)

40.2

28 March 2020 
£’m

31 March 2019 
£’m

65.9

10.3
55.6

40.2

7.7
32.5

28 March 2020
£’m

31 March 2019 
£’m

60.4
4.4

64.8

36.1
4.1

40.2

52 weeks ended 
28 March 2020 
£’m

9.4
(8.2)

1.2
(1.6)

(0.4)

Impact on earnings per share
Earnings per share decreased by 0.7 pence per share for the 52 weeks ended 28 March 2020 as a result of the adoption of IFRS 16.

Practical expedients applied 
In applying IFRS 16 for the first time, the Group has used the following practical expedients permitted by the standard: 
• 
• 
• 
• 
• 

the use of a single discount rate to a portfolio of leases with reasonably similar characteristics;
reliance on previous assessments on whether leases are onerous;
the accounting for operating leases with a remaining lease term of less than 12 months as at 31 March 2019 as short-term leases;
the exclusion of initial direct costs for the measurement of the right-of-use asset at the date of initial application; and 
the use of hindsight in determining the lease term where the contract contains options to extend or terminate the lease. 

The Group’s leasing activities and how these are accounted for 
The Group leases various offices, farming units, equipment and motor vehicles. Rental contracts are typically made for fixed periods of 2 to 15 years 
but may have extension options. Lease terms are negotiated on an individual basis and contain a wide range of different terms and conditions.  
The lease agreements do not impose any covenants, but leased assets may not be used as security for borrowing purposes. 

Until the 30 March 2019 financial year, leases of property, plant and equipment were classified as either finance or operating leases. Payments made under 
operating leases (net of any incentives received from the lessor) were charged to the income statement on a straight-line basis over the period of the lease. 

From 31 March 2019, leases are recognised as a right-of-use asset and a corresponding liability at the date at which the leased asset is available for use 
by the Group. Each lease payment is allocated between the liability and finance cost. The finance cost is charged to the income statement over the 
lease period so as to produce a constant periodic rate of interest on the remaining balance of the liability for each period. The right-of-use asset is 
depreciated over the shorter of the asset’s useful life and the lease term on a straight-line basis. 

114

Cranswick plc | Annual Report & Accounts 2020Financial Statements2.  Accounting Policies continued
IFRS 16 – Leases continued
The Group’s leasing activities and how these are accounted for continued
Assets and liabilities arising from a lease are initially measured on a present value basis. Lease liabilities include the net present value of the following 
lease payments: 
• 
•  variable lease payments that are based on an index or a rate; 
•  amounts expected to be payable by the Group under residual value guarantees;
• 
•  payments of penalties for terminating the lease, if the lease term reflects the Group exercising that option.

the exercise price of a purchase option if the Group is reasonably certain to exercise that option; and 

fixed payments (including in-substance fixed payments), less any lease incentives receivable; 

The lease payments are discounted using the interest rate implicit in the lease. If that rate cannot be determined, the Group’s weighted average 
incremental borrowing rate is used, being the rate that the Group would have to pay to borrow the funds necessary to obtain an asset of similar value 
in a similar economic environment with similar terms and conditions. 

the amount of the initial measurement of lease liability; 

Right-of-use assets are measured at cost comprising the following: 
• 
•  any lease payments made at or before the commencement date less any lease incentives received; 
•  any initial direct costs; and 
• 

restoration costs. 

Under IFRS 16, right-of-use assets are tested for impairment in accordance with IAS 36 Impairment of Assets and any impairment is provided for by 
writing down the asset value.

Payments associated with short-term leases and leases of low-value assets are recognised on a straight-line basis as an expense in the income 
statement. Short-term leases are leases with a lease term of 12 months or less. Low-value assets primarily comprise IT-equipment. 

New and revised standards and interpretations not applied
In these Financial Statements, the Group has not applied the following new and revised IFRSs that have been issued but are not yet effective: 

International Accounting Standards (IAS/IFRSs)

IFRS 3 Business Combinations (amendment)

IAS 1 & IAS 8 Definition of Material (amendment)

IFRS 9 Financial Instruments (amendment)

IFRS 17 Insurance Contracts

IFRS 3 Reference to the Conceptual Framework in IFRS Standards

Effective date

1 January 2020

1 January 2020

1 January 2020

1 January 2021

1 January 2022

None of these are expected to have a significant effect on the Financial Statements of the Group.

Revenue
Revenue is recognised as the performance obligation to deliver goods to customers is satisfied and is recorded based on the amount of consideration 
expected to be received in exchange for satisfying the performance obligation. Revenue on the sale of goods is recognised when control of the goods 
has passed to the buyer on despatch and represents the value of sales to customers net of discounts, similar allowances and estimates of returns  
and excludes value added tax.

Sales related discounts and similar allowances comprise (commercial accruals):
•  Volume rebates and similar allowances – which are sales incentives to customers to encourage them to purchase increased volumes and are 

related to total volumes purchased and sales growth.

•  Advertising and marketing contributions – which are directly related to promotions run by customers.

For commercial accruals that must be earned, management make estimates related to customer performance, sales volume and agreed terms,  
to determine total amounts earned and to be recorded in deductions from revenue. (See significant estimates above, and Note 21).

Alternative performance measures
The Board monitors performance principally through the adjusted performance measures. Adjusted profit and earnings per share measures exclude 
certain non-cash items including the net IAS 41 valuation movement on biological assets, amortisation of acquired intangible assets and goodwill 
impairment charges. Free cash flow is defined as net cash from operating activities less interest paid and like-for-like revenue excludes the benefit  
of acquisitions in the current year.

The Board believes that such alternative measures are useful as they exclude volatile (net IAS 41 valuation movement on biological assets), one-off 
(impairment of goodwill) and non-cash (amortisation of intangible assets) items which are normally disregarded by investors, analysts and brokers  
in gaining a clearer understanding of the underlying performance of the Group when making investment and other decisions. Equally, like-for-like 
revenue provides these same stakeholders with a clearer understanding of the organic sales growth of the business. (Reconciliations of alternative 
performance measures can be found in Note 32).

115

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2.  Accounting Policies continued
Taxation
Current tax assets and liabilities are measured at the amount expected to be recovered from or paid to the taxation authorities, based on tax rates 
and laws that are enacted or substantively enacted by the balance sheet date. Deferred tax is provided on temporary differences at the balance sheet 
date between the tax base of assets and liabilities and their carrying amounts for financial reporting purposes.

Deferred income tax liabilities are recognised for all taxable temporary differences:
i)  except where the deferred income tax liability arises from the initial recognition of goodwill or the initial recognition of an asset or liability in  

ii) 

a transaction that is not a business combination and, at the time of the transaction, affects neither accounting profit nor taxable profit or loss; and
in respect of taxable temporary differences associated with investments in subsidiaries, except where the timing of the reversal of the temporary 
differences can be controlled and it is probable that the temporary differences will not reverse in the foreseeable future.

Deferred income tax assets are recognised for all deductible temporary differences, carry-forward of unused tax assets and unused tax losses,  
to the extent that it is probable that the temporary differences will reverse in the foreseeable future and taxable profits will be available against which 
the temporary differences can be utilised:
i)  except where the deferred income tax asset relating to the deductible temporary difference arises from the initial recognition of an asset or  

ii) 

a liability in a transaction that is not a business combination and, at the time of the transaction, affects neither the accounting profit nor taxable 
profit or loss; and
in respect of deductible temporary differences associated with investments in subsidiaries, deferred tax assets are only recognised to the extent 
that it is probable that the temporary differences will reverse in the foreseeable future and taxable profit will be available against which the 
temporary differences can be utilised.

Deferred income tax assets and liabilities are measured at the tax rates that apply to the period when the asset is realised or the liability is settled, 
based on tax rates (and tax laws) that have been enacted or substantively enacted at the balance sheet date. Income taxes relating to items 
recognised in other comprehensive income or directly in equity are also recognised in other comprehensive income or directly in equity and not  
in the income statement. Otherwise income tax is recognised in the income statement.

Dividends
Dividends receivable by the Company are recognised in the income statement if they are declared, appropriately authorised and no longer at  
the discretion of the entity paying the dividend, prior to the balance sheet date. Dividends payable by the Company are recognised when declared  
and therefore final dividends proposed after the balance sheet date are not recognised as a liability at the balance sheet date. Dividends paid  
to Shareholders are shown as a movement in equity rather than on the face of the income statement.

Business combinations
Business combinations are accounted for using the acquisition method. The cost of an acquisition is measured as the aggregate of the consideration 
transferred, measured at acquisition date fair value. Acquisition costs incurred are expensed and included in administrative expenses.

Any contingent consideration to be transferred by the acquirer will be recognised at fair value at the acquisition date. Subsequent changes to  
the fair value of the contingent consideration which is deemed to be an asset or liability will be recognised in profit or loss. 

For each business acquired during the year separate disclosure will be made detailing the name of each business, the market sector served, the date 
of acquisition and the percentage of share capital acquired. Further disclosures will be detailed separately for those acquisitions that are considered 
to be material, and disclosures will be given in aggregate for any individually immaterial acquisitions. An acquisition would generally be considered 
individually material if the acquisition has been treated as a class 2 or class 1 transaction under the Listing Rules.

Intangible assets
Goodwill is the excess of the fair value of the consideration paid for a business over the fair value of the identifiable assets, liabilities and contingent 
liabilities acquired. Goodwill is capitalised and subject to an impairment review, both annually and when there are indications that the carrying  
value may not be recoverable. 

Impairment is determined by assessing the recoverable amount of the cash-generating unit to which the goodwill relates. Where the recoverable 
amount is less than the carrying amount, an impairment loss is recognised. When an entity is disposed of, any goodwill associated with it is  
included in the carrying amount of the operation when determining the gain or loss on disposal except that goodwill arising on acquisitions prior  
to 31 March 2004 which was previously deducted from equity is not recycled through the income statement.

Intangible assets acquired as part of an acquisition of a business are capitalised at fair value separately from goodwill only if the fair value can be 
measured reliably on initial recognition and the future economic benefits are expected to flow to the Group. Customer relationships and trademarks 
are amortised evenly over their expected useful lives of five years, with amortisation charged through administration expenses in the income 
statement.

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Property, plant and equipment
Property, plant and equipment are included at cost less accumulated depreciation and any provision for impairment.

Freehold land is not depreciated. Depreciation is charged on property, plant and equipment on the depreciable amount, being cost less the estimated 
residual value (based on prices prevailing at the balance sheet date) on a straight line basis over their estimated useful economic lives, or the 
estimated useful economic lives of their individual parts.

Useful economic lives are principally as follows:
Freehold buildings 
Short leasehold improvements  
Plant and equipment  
Motor vehicles 

30-50 years
Remainder of lease
5-11 years
4 years

The carrying value of property, plant and equipment is reviewed for impairment individually or at the cash-generating unit level when events or 
changes in circumstances indicate that the carrying value may not be recoverable.

Capitalised borrowing costs
Borrowing costs incurred in financing the construction of qualifying assets such as property, plant and equipment are capitalised up to the date  
at which the relevant asset is substantially complete. Borrowing costs are calculated using the Group’s weighted average cost of borrowing during  
the period of capitalisation. All other borrowing costs are expensed as incurred.

Investments
Investments in subsidiaries are shown at cost less any provision for impairment.

Accounting for leases
As explained above the Group has changed its accounting policy for leases where the Group is the lessee. The new policy and the impact of the 
change is explained above.

Until 30 March 2019 the policy was:

i)  Finance leases
  Assets which are financed by leasing agreements that transfer substantially all the risks and rewards of ownership to the lessee (finance leases) 
are capitalised at the inception of the lease at fair value or, if lower, the present value of the minimum lease payments, in ‘Property, plant and 
equipment’ and the corresponding capital cost is shown as an obligation to the lessor in ‘Borrowings’. Depreciation is charged to the income 
statement over the shorter of the estimated useful life of the asset and the term of the lease. The interest element of the rental obligations is 
allocated to accounting periods during the lease term to reflect a constant rate of interest on the remainder of the capital amount outstanding.

ii)  Operating leases

Leases, which are not finance leases, are classified as operating leases. Lease payments are charged to the income statement on a straight line 
basis over the term of the lease.

Government grants and contributions
UK Regional Development Grants and grants receivable from the European Union and DEFRA in respect of property, plant and equipment are 
credited to deferred income and released to the income statement over the relevant depreciation period.

Inventories
Inventories are stated at the lower of cost (on a first in, first out basis) and net realisable value after making allowance for any obsolete or slow-moving 
items. In the case of finished goods, cost comprises direct materials, direct labour and an appropriate proportion of manufacturing fixed and variable 
overheads, where applicable, based on a normal level of activity.

Biological assets
The Group’s biological assets consist of pigs in the form of breeding sows (classified as non-current assets) and their progeny for processing within 
the Group and externally (classified as current assets) and chickens in the form of breeder stocks (classified as non-current assets) and their progeny 
for processing within the Group and externally (classified as current assets). On initial recognition and at the balance sheet date biological assets have 
been measured at their fair value less costs to sell, in line with IAS 41. Gains and losses in relation to the fair value of biological assets are recognised in 
the income statement, within ‘cost of sales’, in the period in which they arise.

Cash and cash equivalents
Cash and cash equivalents are defined as cash at bank and in hand including short-term deposits with original maturity within three months. For the 
purposes of the Group cash flow statement, cash and cash equivalents consist of cash and cash equivalents net of outstanding bank overdrafts.

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Notes to the Accounts continued

2.  Accounting Policies continued
Financial instruments
i)  Debt instruments, including bank borrowings
  Debt instruments are initially recognised at the fair value of net proceeds received after the deduction of issue costs. Subsequently debt 

instruments are recognised at amortised cost using the effective interest method. Issue costs are charged to the income statement over  
the term of the debt at a constant rate on the balance sheet carrying amount under the effective interest method. 

ii)  Derivative financial instruments 

The Group uses derivative financial instruments such as foreign currency contracts and interest rate swaps to hedge its cash flow risks associated 
with interest rate and foreign currency fluctuations. Such derivative financial instruments are stated at fair value.

The fair value of forward contracts is calculated by reference to current forward exchange rates for contracts with a similar maturity profile.  
The fair value of interest rate swaps is determined by reference to market values for similar instruments.

  Where derivatives meet the hedging criteria under IFRS 9 for cash flow hedges the portion of the gain or loss on the hedging instrument that is 

determined to be an effective hedge is recognised directly in other comprehensive income and the ineffective portion is recognised in the income 
statement. Gains or losses recognised in comprehensive income are transferred to the income statement in the same period in which the hedged 
item affects the net profit or loss. If a forecast transaction is no longer expected to occur, amounts previously recognised in other comprehensive 
income are transferred to the income statement.

For derivatives that do not qualify for hedge accounting under IFRS 9, any gains or losses arising from changes in fair value are taken directly to net 
profit or loss for the period.

Financial assets – loans and receivables
Loans and receivables are non-derivative financial assets with fixed or determinable payments that are not quoted in an active market, do not qualify 
as trading assets and have not been designated as either fair value through profit and loss or available-for-sale. Such assets are carried at amortised 
cost using the effective interest method if the time value of money is significant. Gains and losses are recognised in the income statement when  
the loans and receivables are derecognised or impaired, as well as through the amortisation process.

Foreign currencies
In the accounts of each entity in the Group, individual transactions denominated in foreign currencies are translated into functional currency at the 
actual exchange rates ruling at the dates of the transactions. Monetary assets and liabilities denominated in foreign currencies are translated into 
functional currency at the rates ruling at the balance sheet date. Profits and losses on settlement of individual foreign currency transactions and 
movements on monetary assets and liabilities are dealt with in the income statement.

Employee benefits
i)  Pensions
  A subsidiary of the Group operates a defined benefit pension scheme for certain employees which requires contributions to be made to  

a separate trustee administered fund. The scheme was closed to new members on 30 June 2004.

The asset recognised in the balance sheet in respect of the defined benefit pension scheme is the present value of the defined benefit obligation 
at the balance sheet date less the fair value of plan assets, together with adjustments for unrecognised past-service costs. The defined benefit 
obligation is calculated annually by independent actuaries using the projected unit method. The present value of the defined benefit obligation  
is determined by discounting the estimated future cash outflows using interest rates of high quality corporate bonds that are denominated  
in Sterling, and that have terms to maturity approximating to the terms of the related pension liability.

The amounts charged to operating profit are any gains and losses on settlements and curtailments, and these are included as part of staff costs.

Past-service costs are recognised immediately in income, unless the changes to the pension scheme are conditional on the employees remaining 
in service for a specified period of time (the vesting period). In this case, the past-service costs are amortised on a straight line basis over the 
vesting period.

The difference between the interest cost on plan liabilities and the expected return on plan assets is recognised in the income statement as other 
finance revenue or costs.

  Actuarial gains and losses arising from experience adjustments and changes in actuarial assumptions are charged or credited to the statement  

of comprehensive income in the period in which they arise.

The Group also operates defined contribution schemes for employees under which contributions are paid into schemes managed by major 
insurance companies. Contributions are calculated as a percentage of employees’ earnings and obligations for contributions to the schemes  
are recognised as cost of sales or operating expenses in the income statement in the period in which they arise.

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2.  Accounting Policies continued
Employee benefits continued
ii)  Equity-settled share-based payments

The Group operates a savings related share option scheme under which options have been granted to Group employees (SAYE scheme).  
In addition, the Group operates a Long Term Incentive Plan (LTIP) for Senior Executives. Share options awarded are exercisable subject to  
the attainment of certain market-based and non-market-based performance criteria.

The cost of equity-settled transactions with employees is measured by reference to the fair value at the date on which they are granted and is 
recognised as an expense over the vesting period, which ends on the date on which the relevant employees become fully entitled to the award.  
Fair value is determined using Black-Scholes or stochastic option pricing models. In valuing equity-settled transactions, no account is taken of any 
service and performance (vesting conditions), other than performance conditions linked to the price of the shares of the Company (market conditions). 
Any other conditions which are required to be met in order for an employee to become fully entitled to an award are considered to be non-vesting 
conditions. Like market performance conditions, non-vesting conditions are taken into account in determining the grant date fair value. 

  No expense is recognised for awards that do not ultimately vest, except for awards where vesting is conditional upon a market or non-vesting 
condition, which are treated as vesting irrespective of whether or not the market or non-vesting condition is satisfied, provided that all other 
performance or service conditions are satisfied.

  At each balance sheet date before vesting, the cumulative expense is calculated, representing the extent to which the vesting period has expired 
and management’s best estimate of the number of equity instruments that will ultimately vest. The movement in cumulative expense since the 
previous balance sheet date is recognised in the income statement, with a corresponding entry in equity. 

  Where the terms of an equity-settled award are modified or a new award is designated as replacing a cancelled or settled award, the cost based on 
the original award terms continues to be recognised over the original vesting period. In addition, an expense is recognised over the remainder of 
the new vesting period for the incremental fair value of any modification, based on the difference between the fair value of the original award and 
the fair value of the modified award, both as measured on the date of the modification. No reduction is recognised if this difference is negative.

  Where an equity-settled award is cancelled (including when a non-vesting condition within the control of the entity or employee is not met),  
it is treated as if it had vested on the date of cancellation, and any cost not yet recognised in the income statement for the award is expensed 
immediately. Any compensation paid up to the fair value of the award at the cancellation or settlement date is deducted from equity, with any 
excess over fair value being treated as an expense in the income statement.

  On transition to IFRS, the Group did not apply the measurement rules of IFRS 2 to equity-settled awards granted before 7 November 2002 or 

granted after that date and vested before 1 January 2005. However, later modifications of such equity instruments are measured under IFRS 2.

3.  Business and Geographical Segments
IFRS 8 requires operating segments to be identified on the basis of the internal financial information reported to the Chief Operating Decision Maker 
(CODM). The Group’s CODM is deemed to be the Executive Directors on the Board, who are primarily responsible for the allocation of resources  
to segments and the assessment of performance of the segments.

The CODM assesses profit performance principally through adjusted profit measures consistent with those disclosed in the Annual Report and 
Accounts.

For the purposes of managing the business, the Group is organised into one reportable segment, being Food: manufacture and supply of food 
products to UK grocery retailers, the food service sector and other UK and global food producers.

The reportable segment ‘Food’ represents the aggregation of four operating segments which are aligned to the product categories of the Group; 
Fresh Pork, Convenience, Gourmet Products and Poultry, all of which manufacture and supply food products through the channels described above. 
These operating segments have been aggregated into one reportable segment as they share similar economic characteristics. The economic 
indicators which have been assessed in concluding that these operating segments should be aggregated include the similarity of long-term average 
margins; expected future financial performance; and operating and competitive risks. In addition, the operating segments are similar with regard  
to the nature of the products and production process, the type and class of customer, the method of distribution and the regulatory environment.

Geographical segments
The following table sets out revenues by destination, regardless of where the goods were produced:

UK
Continental Europe
Rest of world

2020 
£’m

1,556.8
47.4
63.0

1,667.2

2019 
£’m

1,395.8
22.6
18.7

1,437.1

In addition to the non-UK sales disclosed above the Group also made sales to export markets through UK-based meat trading agents totalling  
£77.0 million (2019: £56.3 million). Including these sales, total sales to export markets were £187.4 million for the year (2019: £97.6 million).

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Notes to the Accounts continued

3.  Business and Geographical Segments continued
Customer concentration
The Group has two customers (2019: two) which individually account for more than 10 per cent of the Group’s total revenue. These customers 
account for 23 per cent and 18 per cent respectively. In the prior year these same two customers accounted for 23 per cent and 21 per cent 
respectively.

The Group’s non-current assets were all located within the UK during both 2020 and 2019.

4.  Group Operating Profit
Group operating costs comprise:

Cost of sales excluding net IAS 41 valuation movement on biological assets
Net IAS 41 valuation movement on biological assets*

Cost of sales

Gross profit

Selling and distribution costs

Administrative expenses excluding amortisation of intangible assets
Amortisation of intangible assets

Administrative expenses

Total operating costs

Total

2020 
£’m

1,445.9
(5.4)

1,440.5

226.7

65.8

50.4
3.7

54.1

2019 
£’m

1,250.6
2.8

1,253.4

183.7

55.4

38.8
2.7

41.5

1,560.4

1,350.3

*  This represents the difference between operating profit prepared under IAS 41 and operating profit prepared under historical cost accounting, which forms part of the reconciliation to 

adjusted operating profit.

Group operating profit is stated after charging/(crediting):

Depreciation of property, plant and equipment
Depreciation of right-of-use assets
Amortisation of intangible assets
Release of government grants
Operating lease payments – minimum lease payments 
Net foreign currency differences
Cost of inventories recognised as an expense 
Increase in provision for inventories
Research and development expenditure

Auditors’ remuneration
Fees payable to the Company’s auditors in respect of the audit
Audit of these financial statements
Local statutory audits of subsidiaries

Total audit remuneration

Other services

Total non-audit related remuneration

Further details of audit and non-audit fees can be found on page 71.

Total

2020 
£’m

42.0
8.2
3.7
(0.3)
–
(0.4)
929.5
4.5
2.5

0.2
0.2

0.4

–

–

2019 
£’m

28.9
–
2.7
(0.2)
7.0
(0.2)
821.2
2.0
0.7

0.1
0.2

0.3

–

–

Fees paid to auditors for non-audit services by the Company itself are not disclosed in the individual accounts of Cranswick plc because Group 
financial statements are prepared which are required to disclose such fees on a consolidated basis.

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5.  Employees

Staff costs:
Wages and salaries 
Social security costs
Other pension costs

Group

2020
£’m

208.7
20.2
5.8

234.7

2019
£’m

183.3
18.7
4.9

206.9

Company

2020
£’m

8.7
1.5
0.1

10.3

2019
£’m

6.2
1.4
0.1

7.7

Included within wages and salaries is a total expense for share-based payments of £5.8 million (2019: £4.8 million) all of which arises from transactions 
accounted for as equity-settled share-based payment transactions.

The average monthly number of employees during the year was:

Production
Selling and distribution
Administration

Group

Company

2020
Number

6,670
392
402

7,464

2019
Number

6,281
362
345

6,988

2020
Number

2019
Number

–
–
57

57

–
–
47

47

The Group and Company consider the Directors to be the key management personnel. Details of each Director’s remuneration, pension 
contributions and share options are detailed in the Remuneration Committee Report on pages 75 to 92. The employee costs shown above include 
the following remuneration in respect of Directors of the Company:

Group and Company

Directors’ remuneration
Pension contribution

Aggregate gains made by Directors on exercise of share options

Number of Directors receiving pension contributions under money purchase schemes

2020
£’m

4.8
–

4.8

2.3

2

2019
£’m

3.1
–

3.1

5.0

2

Details of Directors’ remuneration can be found in the Remuneration Committee Report on page 87. The total Directors’ remuneration of £4.8 million 
(2019: £3.1 million) comprises salary and fees £2.0 million (2019: £2.0 million), benefits £0.1 million (2019: £0.1 million), bonus £2.3 million (2019:  
£0.6 million) and pension £0.4 million (2019: £0.4 million). The difference between pension contributions noted above and pension contributions  
on page 87 is cash paid in lieu of pension. 

6.  Finance Costs

Finance costs
Bank interest paid and similar charges
Interest capitalised

Total interest expense for financial liabilities not at fair value through profit or loss
Net finance cost on defined benefit pension surplus/(deficit) (Note 27)
Lease interest

Total finance costs

The interest relates to financial assets and liabilities carried at amortised cost.

Total

2020
£’m

1.5
(0.3)

1.2
–
1.6

2.8

2019
£’m

0.3
(0.2)

0.1
0.1
–

0.2

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7.  Taxation
a)  Analysis of tax charge in the year
Tax charge based on the profit for the year:

Current income tax:
UK corporation tax on profit for the year
Adjustments in respect of prior years

Total current tax

Deferred tax:
Origination and reversal of temporary differences
Deferred tax rate change
Adjustments in respect of prior years

Total deferred tax

Tax on profit

Tax relating to items charged or credited to other comprehensive income or directly to equity:

Group

Recognised in Group statement of comprehensive income
Deferred tax on revaluation of cash flow hedges
Deferred tax on actuarial gains on defined benefit pension scheme
Corporation tax credit on actuarial gains on defined benefit pension scheme

Recognised in Group statement of changes in equity
Deferred tax (credit)/charge on share-based payments
Corporation tax credit on share options exercised

Total tax charge/(credit) recognised directly in equity

Company

Recognised in Company statement of changes in equity
Deferred tax (credit)/charge on share-based payments
Corporation tax credit on share options exercised

Total tax credit recognised directly in equity

2020
£’m

20.9
(0.5)

20.4

0.5
0.7
(0.3)

0.9

21.3

2020
£’m

0.1
2.2
–

2.3

(0.3)
(0.6)

(0.9)

1.4

2020
£’m

(0.1)
(0.1)

(0.2)

b)  Factors affecting tax charge for the year
The tax assessed for the year is higher (2019: higher) than the standard rate of corporation tax in the UK. The differences are explained below:

Profit before tax

Profit multiplied by standard rate of corporation tax in the UK of 19 per cent (2019: 19 per cent)
Effect of:
Disallowed expenses 
Consortium relief
Deferred tax rate change
Non-taxable income
Adjustments in respect of prior years
Share based payments

Total tax charge for the year

2020 
£’m

104.0

19.8

1.8
(0.1)
0.7
(0.2)
(0.8)
0.1

21.3

2019
£’m

18.1
(0.1)

18.0

(1.0)
0.1
(0.2)

(1.1)

16.9

2019
£’m

(0.1)
0.3
(0.7)

(0.5)

0.7
(1.3)

(0.6)

(1.1)

2019
£’m

0.2
(0.8)

(0.6)

2019 
£’m

86.5

16.4

0.7
–
0.1
–
(0.3)
–

16.9

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Cranswick plc | Annual Report & Accounts 2020Financial Statements7.  Taxation continued
c)  Deferred tax
The deferred tax included in the Group balance sheet is as follows:

Group

Deferred tax liability in the balance sheet
Accelerated capital allowances
Business combinations
Losses
Biological assets
Rollover and holdover relief
Other temporary differences
Share-based payments
Deferred tax on defined benefit pension scheme
Customer relationships intangibles

Deferred tax liability

The deferred tax included in the income statement is as follows:

Deferred tax in the income statement
Accelerated capital allowances
Business combinations
Biological assets
Other temporary differences
Share-based payments
Deferred tax on defined benefit pension scheme
Customer relationships intangibles

Deferred tax charge/(credit)

The deferred tax included in the Company balance sheet is as follows:

Company

Deferred tax asset in the balance sheet
Other temporary differences
Share-based payments

Deferred tax asset

2020 
£’m

2.7
3.2
(0.1)
0.4
0.1
(0.2)
(3.0)
1.4
2.7

7.2

2020 
£’m

–
0.2
1.1
–
(0.4)
0.3
(0.3)

0.9

2020 
£’m

(0.1)
(0.9)

(1.0)

2019
£’m

1.9
3.0
–
(0.9)
0.1
(0.4)
(2.1)
(1.1)
0.3

0.8

2019 
£’m

0.3
(0.4)
(0.5)
–
–
–
(0.5)

(1.1)

2019
£’m

(0.2)
(0.7)

(0.9)

d)  Change in corporation tax rate
The prevailing UK corporation tax rate of 19 per cent was substantively enacted as part of the Finance Act 2019 on 12 March 2019. This rate was due 
to reduce to 17 per cent from April 2020, however, in the budget on 12 March 2020 it was announced that the main rate of UK corporation tax will be 
held at 19 per cent. Deferred tax is therefore provided at 19 per cent (2019: 17 per cent).

8.  Profit Attributable to Members
Of the profit attributable to members, the sum of £29.2 million (2019: £24.6 million) has been dealt with in the accounts of Cranswick plc.

9.  Equity Dividends

Declared and paid during the year:
Final dividend for 2019 – 40.0p per share (2018: 38.6p)
Interim dividend for 2020 – 16.7p per share (2019: 15.9p)

Dividends paid

Proposed for approval of Shareholders at the Annual General Meeting on 17 August 2020:
Final dividend for 2020 – 43.7p per share (2019: 40.0p)

2020 
£’m

20.7
8.7

29.4

2019 
£’m

19.8
8.2

28.0

22.8

20.7

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10.  Earnings per Share
Basic earnings per share amounts are calculated by dividing net profit for the year attributable to members of the parent company of £82.7 million 
(2019: £69.6 million) by the weighted average number of shares outstanding during the year. In calculating diluted earnings per share amounts, the 
weighted average number of shares is adjusted for the weighted average number of ordinary shares that would be issued on the conversion of all 
dilutive potential ordinary shares into ordinary shares.

The weighted average number of ordinary shares for both basic and diluted amounts was as per the table below:

Basic weighted average number of shares
Dilutive potential ordinary shares – share options

2020 
Thousands

2019
Thousands

51,966
162

52,128

51,385
222

51,607

Adjusted earnings per share
Adjusted earnings per share are calculated using the above weighted average number of shares for both basic and diluted amounts (see Note 32).

11. 

Intangible Assets

Group

Cost
At 31 March 2018 and 30 March 2019 
Additions

At 28 March 2020

Amortisation
At 31 March 2018
Amortisation

At 30 March 2019
Amortisation

At 28 March 2020

Net book value

At 31 March 2018

At 30 March 2019

At 28 March 2020

Goodwill 
£’m

Trademark 
£’m

Customer 
relationships 
£’m

151.3
41.9

193.2

–
–

–
–

–

151.3

151.3

193.2

–
2.5

2.5

–
–

–
0.3

0.3

–

–

2.2

11.6
13.1

24.7

6.7
2.7

9.4
3.4

12.8

4.9

2.2

11.9

Total 
£’m

162.9
57.5

220.4

6.7
2.7

9.4
3.7

13.1

156.2

153.5

207.3

Impairment testing
Goodwill is subject to annual impairment testing. Goodwill acquired through business combinations has been allocated for impairment testing 
purposes to the following principal cash-generating units:

2020 
£’m

21.8
20.2
90.2
34.4
9.2
13.7
3.7

2019 
£’m

21.8
1.7
90.2
11.0
9.2
13.7
3.7

193.2

151.3

Cash-generating unit

Fresh Pork
Livestock
Cooked Meats
Continental Fine Foods
Premium Cooked Poultry
Fresh Chicken
Other

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11. 
Impairment testing continued
Assumptions used
The recoverable amount for each cash-generating unit has been determined based on value-in-use calculations using annual budgets for each 
business for the following year, approved by the Board of Directors, and cash flow projections for the next two years calculated for the Viability 
Statement, extended for a further two years. The budgets have been updated in light of COVID-19. Forecast replacement capital expenditure is 
included from budgets and thereafter capital expenditure is assumed to represent 100 per cent of depreciation, except where specific expansion 
plans are in place.

Subsequent cash flows are forecast to grow in line with the long-term rate of inflation of 2 per cent.

A pre-tax discount rate of 8.1 per cent has been used (2019: 9.4 per cent) being management’s estimate of the weighted average cost of capital 
adjusted for risks specific to the CGUs. An adjustment has also been made in arriving at the pre-tax discount rate to reflect the fact that the weighted 
average cost of capital is a post-tax rate.

The calculation is most sensitive to the following assumptions:

Sales volumes
Sales volumes are influenced by the growth of the underlying food segment, the market shares of our customers, selling prices and the quality of our 
products and service. Historical volumes are used as the base and adjusted over the projection period in line with current growth rates. 

Gross margin
Gross margin depends upon average selling prices, the cost of raw materials and changes in the cost of production overheads. Historical margins are 
used as the base, adjusted for management’s expectations derived from experience and with reference to budgets and forecasts.

Discount rates
All calculations of this nature are sensitive to the discount rate used. Management’s estimate of the weighted average cost of capital has been used 
for each cash-generating unit.

Sensitivity
Management believes that currently there is no reasonably possible change to the assumptions that would reduce the value-in-use below the value 
of the carrying amount for any of the Group’s cash-generating units. Assumptions and projections are updated on an annual basis.

12.  Property, Plant and Equipment

Group

Cost
At 31 March 2018
Additions
Transfers between categories
Disposals

At 30 March 2019
Additions
On acquisition
Transfers between categories
Disposals

At 28 March 2020

Depreciation
At 31 March 2018
Charge for the year
Relating to disposals

At 30 March 2019
Charge for the year
Relating to disposals

At 28 March 2020

Net book amounts

At 31 March 2018

At 30 March 2019

At 28 March 2020

Freehold land and 
buildings 
£’m

Leasehold 
improvements 
£’m

Plant, equipment 
and vehicles 
£’m

Assets in the 
course of 
construction 
£’m

125.6
6.8
17.9
–

150.3
6.1
8.0
46.7
(4.2)

206.9

26.6
3.2
–

29.8
4.8
(1.5)

33.1

99.0

120.5

173.8

1.0
–
–
(1.0)

–
–
–
–
–

–

1.0
–
(1.0)

–
–
–

–

–

–

–

287.8
39.4
8.6
(28.2)

307.6
40.0
3.8
31.3
(28.3)

354.4

172.8
25.7
(27.5)

171.0
37.2
(28.0)

180.2

115.0

136.6

174.2

23.3
37.3
(26.5)
–

34.1
51.4
2.2
(78.0)
–

9.7

–
–
–

–
–
–

–

23.3

34.1

9.7

Total 
£’m

437.7
83.5
–
(29.2)

492.0
97.5
14.0
–
(32.5)

571.0

200.4
28.9
(28.5)

200.8
42.0
(29.5)

213.3

237.3

291.2

357.7

125

Cranswick plc | Annual Report & Accounts 2020Shareholder InformationCorporate  GovernanceStrategic  ReportFinancial  StatementsNotes to the Accounts continued

12.  Property, Plant and Equipment continued
Included in freehold land and buildings is land with a cost of £22.7 million (2019: £14.6 million), which is not depreciated, relating to the Group,  
and £0.5 million (2019: £0.5 million) relating to the Company.

Cost includes £1.6 million (2019: £1.3 million) in respect of capitalised interest. Interest of £0.3 million was capitalised during the year (2019: 
£0.2 million). The rate used to determine the amount of borrowing costs eligible for capitalisation was 1.1 per cent, which was the effective rate  
of the borrowing used to finance the construction.

The Directors believe that the fair value of the property, plant and equipment is not materially different to the net book amounts presented above.

Freehold land and 
buildings 
£’m

Plant, equipment 
and vehicles 
£’m

0.5
–

0.5
–

0.5

–
–

–
–
–

–

0.5

0.5

0.5

0.5
0.3

0.8
(0.4)

0.4

0.5
–

0.5
(0.4)
0.1

0.2

–

0.3

0.2

Land and  
buildings 
£’m

Plant, equipment 
and vehicles 
£’m

36.1
23.2
8.4

67.7

–
6.6
0.7

7.3

36.1

60.4

4.1
1.8
0.1

6.0

–
1.6
–

1.6

4.1

4.4

Total 
£’m

1.0
0.3

1.3
(0.4)

0.9

0.5
–

0.5
(0.4)
0.1

0.2

0.5

0.8

0.7

Total 
£’m

40.2
25.0
8.5

73.7

–
8.2
0.7

8.9

40.2

64.8

Company

Cost
At 31 March 2018 
Additions

At 30 March 2019
Disposals

At 28 March 2020

Depreciation
At 31 March 2018
Charge for the year

At 30 March 2019
Disposal
Charge for the year

At 28 March 2020

Net book amounts

At 31 March 2018

At 30 March 2019

At 28 March 2020

13.  Right-of-use Assets
Amounts recognised in the balance sheet
The balance sheet shows the following amounts relating to leases:

Group

Cost
At 31 March 2019*
Additions
On acquisition

At 28 March 2020

Depreciation
At 31 March 2019*
Charge for the year
Impairment (onerous lease provision)

At 28 March 2020

Net book amounts

At 31 March 2019*

At 28 March 2020

126

Cranswick plc | Annual Report & Accounts 2020Financial Statements13.  Right-of-use Assets continued
Amounts recognised in the balance sheet continued

Company

Cost
At 31 March 2019* and 28 March 2020

Depreciation
At 31 March 2019*
Charge for the year

At 28 March 2020

Net book amounts

At 31 March 2019*

At 28 March 2020

Lease liabilities
Current
Non-current

Land and  
buildings 
£’m

Plant, equipment 
and vehicles 
£’m

0.7

–
0.1

0.1

0.7

0.6

2019*  
£’m

7.7
32.5

40.2

0.1

–
–

–

0.1

0.1

Company

2020  
£’m

0.1
0.6

0.7

Total 
£’m

0.8

–
0.1

0.1

0.8

0.7

2019*  
£’m

0.1
0.6

0.7

Group

2020  
£’m

10.3
55.6

65.9

* 

In the prior year, the Group and Company only recognised lease assets and lease liabilities in relation to leases that were classified as ‘finance leases’ under IAS 17 Leases. The assets were 
presented in property, plant and equipment and the liabilities as part of the Group’s borrowings. For adjustments recognised on adoption of IFRS 16 on 31 March 2019, please see to Note 2.

Amounts recognised in the income statement 
The income statement shows the following amounts relating to leases

Depreciation charge on right-of-use assets
Land buildings
Plant, equipment and vehicles

Interest expense (included in finance cost)

14. 

Investments

Company

Shares at cost:
At 31 March 2018
Capital contribution relating to share options
Entities dissolved

At 30 March 2019
Capital contribution relating to share options

At 28 March 2020

2020 
£’m

6.6
1.6

8.2

1.6

2019 
£’m

–
–

–

–

Subsidiary 
undertakings 
£’m

164.5
3.3
(1.7)

166.1
3.9

170.0

127

Cranswick plc | Annual Report & Accounts 2020Shareholder InformationCorporate  GovernanceStrategic  ReportFinancial  Statements 
 
Notes to the Accounts continued

Investments continued

14. 
The subsidiary undertakings as at 28 March 2020 were:
•  Cranswick Country Foods plc
•  Cranswick Gourmet Pastry Company Limited (100 per cent owned by Cranswick Country Foods plc) 
•  Wayland Farms Limited (100 per cent owned by Cranswick Country Foods plc)
•  Wold Farms Limited (100 per cent owned by Cranswick Country Foods plc)
•  Cranswick Convenience Foods Limited
•  Kingston Foods Limited (100 per cent owned by Cranswick Convenience Foods Limited)
•  Warwick One Limited (registered in Scotland, registered office 21 Jenny Moores Road, St. Boswells, Melrose, Roxburghshire, TD6 0AN)
•  Benson Park Limited (100 per cent owned by Cranswick Country Foods plc)
•  Cranswick Bio Limited (100 per cent owned by Cranswick Country Foods plc)
•  Mulberry House Foods Limited (100 per cent owned by Cranswick Country Foods plc)
•  Weeton Foods Limited (100 per cent owned by Cranswick Country Foods plc)
•  Potterdale Foods Limited (100 per cent owned by Cranswick Country Foods plc)
•  CCL Holdings Limited (100 per cent owned by Cranswick Country Foods plc)
•  Crown Chicken Limited (100 per cent owned by CCL Holdings Limited)
•  Cranswick Country Foods Ballymena (registered in Northern Ireland, registered office 146 Fenaghy Road, Cullybackey, County Antrim,  

Northern Ireland, BT42 1EA, 100 per cent owned by The Harts Corner Natural Sausage Company Limited)

•  Cranswick Country Foods (Norfolk) Pension Trustees Limited (100 per cent owned by Cranswick Country Foods (Norfolk) Limited)
•  Roma (No.1) plc
•  Brookfield Foods Limited
•  Continental Fine Foods Limited
•  North Wales Foods Limited
•  Cranswick Country Foods (Norfolk) Limited (100 per cent owned by Cranswick Country Foods plc)
•  Cranswick Gourmet Bacon Company Limited (100 per cent owned by Cranswick Country Foods plc)
•  Cranswick Gourmet Sausage Company Limited (100 per cent owned by Cranswick Country Foods plc)
•  Cranswick Mill Limited
•  Cranswick Trustees Limited
•  Cranswick Tuck Marketing Limited
•  Delico Limited
•  Friars 587 Limited (100 per cent owned by Cranswick Country Foods plc)
•  The Harts Corner Natural Sausage Company Limited (100 per cent owned by Cranswick Country Foods plc)
•  White Rose Farms Limited (100 per cent owned by Cranswick Country Foods plc) (2019: 50 per cent owned by Cranswick Country Foods plc) 
•  CHL Pigs Limited (100 per cent owned by White Rose Farms Limited)
•  Packington Pork Limited (100 per cent owned by Cranswick Country Foods plc)
•  Katsouris Brothers Limited (100 per cent owned by Cranswick Country Foods plc)
•  Katsouris Bros Limited (Registered in Cyprus, registered office 28 October Street, 313, Limassol, 3105, Cyprus) (100 per cent owned by Cranswick 

Country Foods plc) 

•  Cypresa Products Limited (100 per cent owned by Katsouris Brothers Limited)

Except where otherwise stated, each of the companies is registered in England and Wales, with registered office Crane Court, Hesslewood Country 
Office Park, Ferriby Road, Hessle, East Yorkshire, HU13 0PA and Cranswick plc holds directly 100 per cent of the shares and voting rights of each 
subsidiary undertaking.

Investment in Joint Venture

15. 
On 10 February 2020, the Group disposed of its 50 per cent interest in White Rose Farms Limited, a joint venture involved in the production of pigs.  
On the same date the Group acquired 100 per cent of White Rose Farms Limited enlarged pig enterprise, see Note 16.

The Group’s interest in White Rose Farms in the prior year and up to the point of disposal was accounted for using the equity method in the 
consolidated financial statements. 

Details of the assets disposed, and the consideration received are as follows:

Group

Book value of associate
Group’s share – 50%
Consideration – £1

Profit on disposal

128

£’m

(0.2)
(0.1)
–

0.1

Cranswick plc | Annual Report & Accounts 2020Financial Statements16.  Acquisitions 
During the year, the following acquisitions were completed:
i)  On 10 February 2020, the Group acquired 100 per cent of the issued share capital of the Buckle family’s pig farming and rearing operations  

as well as the family’s 50 per cent share of the White Rose Farms Limited pig production joint venture set up by Cranswick and the Buckle family  
in 2018. The enlarged pig enterprise, to be known as White Rose Farms, specialises in the production of Red Tractor assured pigs in Yorkshire.  
On 16 December 2019, the Group acquired 100 per cent of the issued share capital of Packington Pork Limited. Packington Pork Limited 
comprises pig farming and rearing operations and specialises in the production of British free range and outdoor bred pigs. The business operates 
predominantly from a range of sites across Staffordshire, Nottinghamshire and Lincolnshire. The two farming businesses were acquired for  
a combined initial net cash consideration of £27.4 million.

ii)  On 26 July 2019, the Group acquired 100 per cent of the issued share capital of Katsouris Brothers Limited for an initial net cash consideration  
of £41.3 million. Katsouris Brothers Limited is a leading processor and multi-channel supplier of Continental and Mediterranean non-meat food 
products.

Packington Pork Limited and White Rose Farms Limited
The following table sets out the fair values of the identifiable assets and liabilities acquired by the Group in relation to White Rose Farms and 
Packington Pork. The fair values have been provisionally determined at the balance sheet date. 

Net assets acquired:
Goodwill
Right-of-use assets
Property, plant and equipment
Biological assets
Inventories
Trade and other receivables
Bank and cash balances
Trade and other payables
Corporation tax liability
Deferred tax liability
Other borrowings
Bank loan
Lease liabilities

Goodwill arising on acquisition

Total consideration

Satisfied by:
Initial cash consideration
Deferred consideration

Net cash outflow arising on acquisition:
Cash consideration paid
Cash and cash equivalents acquired

Provisional  
fair value
£’m

3.9
3.6
7.7
15.1
0.9
1.8
(0.2)
(4.0)
0.2
(0.6)
(7.0)
(1.3)
(3.6)

16.5
14.6

31.1

27.2
3.9

31.1

27.2
0.2

27.4

In respect of White Rose Farms, the consideration for the acquisition was £4.8 million higher than presented above, due to the settlement of a 
pre-existing relationship liability of £4.8 million which was effectively treated as settled on acquisition. Note that the numbers included in the table 
above include the consideration net of this settlement, and the liability of £4.8m is included in “other borrowings”. This presentation is to reflect  
the cash paid and included within the cash flow statement.

The fair values on acquisition are provisional due to the timing of the transaction and will be finalised within twelve months of the acquisition date.

All of the trade receivables acquired are expected to be collected in full.

Included in the £14.6 million of goodwill recognised above are certain intangible assets that cannot be individually separated from the acquiree  
and reliably measured due to their nature. These items include the expected value of synergies and an assembled workforce. 

Transaction costs in relation to the acquisitions of £0.3 million have been expensed within administrative expenses. 

From the date of acquisition to 28 March 2020, the combined external revenues of Packington Pork Limited and White Rose Farms Limited were
£1.0 million and the businesses contributed net profit after tax of £1.4 million to the Group. Had the acquisitions taken place at the beginning of the 
financial year revenue would have been £6.1 million with profit after tax of £3.4 million.

129

Cranswick plc | Annual Report & Accounts 2020Shareholder InformationCorporate  GovernanceStrategic  ReportFinancial  StatementsNotes to the Accounts continued

16.  Acquisitions continued
Katsouris Brothers Limited
Fair values of the net assets at the date of acquisition were as follows:

Net assets acquired:
Customer relationships
Trademark
Right-of-use assets
Property, plant and equipment
Inventories
Trade and other receivables
Bank and cash balances
Trade and other payables
Corporation tax liability
Deferred tax liability
Bank loan
Lease liabilities

Goodwill arising on acquisition

Total consideration

Satisfied by:
Initial cash consideration
Deferred consideration 
Deferred contingent consideration

Net cash outflow arising on acquisition:
Cash consideration paid
Cash and cash equivalents acquired

Provisional  
fair value 
£’m

13.1
2.5
4.9
6.3
4.6
10.5
13.2
(7.4)
(0.4)
(3.1)
(0.7)
(4.9)

38.6
23.4

62.0

54.5
0.7
6.8

62.0

55.2
(13.2)

42.0

The fair values on acquisition are provisional due to the timing of the transaction and will be finalised within twelve months of the acquisition date.

All of the trade receivables acquired are expected to be collected in full.

Included in the £23.4 million of goodwill recognised above are certain intangible assets that cannot be individually separated from the acquiree  
and reliably measured due to their nature. These items include the expected value of synergies and an assembled workforce. 

Transaction costs in relation to the acquisition of £0.3 million have been expensed within administrative expenses. 

From the date of acquisition to 28 March 2020, the external revenues of Katsouris Brothers were £42.4 million and the business contributed net profit 
after tax of £2.9 million to the Group. Had the acquisition taken place at the beginning of the financial year revenue would have been £65.7 million  
with profit after tax of £4.4 million.

Contingent Consideration
The agreement includes contingent consideration payable in cash to the previous owners of Katsouris Brothers Limited based on the performance  
of the business in the 12 month period ending 30 September 2020. The amount payable will be between £nil and £7 million. 

The fair value of the contingent consideration on acquisition was estimated at £6.8 million.

2015 – Yorkshire Baker
On 2 April 2014, the Group acquired the goodwill associated with the Yorkshire Baker business in exchange for certain property, plant and equipment 
and 10 per cent of the issued share capital of Cranswick Gourmet Pastry Company Limited. Goodwill of £0.4 million was recognised on acquisition 
representing certain intangible assets that cannot be individually separated from the acquiree and reliably measured due to their nature. These items 
include the expected value of synergies and the assembled workforce. 

There was a put and call option in place over the 10 per cent shareholding, exercisable at fixed points over a three year period to 31 October 2018, 
based on the results of Cranswick Gourmet Pastry Company Limited for the preceding financial year. 

Total contingent consideration of £0.8 million was paid in the prior year in relation to the option.

130

Cranswick plc | Annual Report & Accounts 2020Financial Statements17.  Biological Assets
The Group’s biological assets consist of pigs in the form of breeding sows (classified as non-current assets) and their progeny for processing within 
the Group and externally (classified as current assets) and chickens in the form of breeder stocks (classified as non-current assets) and their progeny 
for processing within the Group and externally (classified as current assets).

Reconciliation of carrying amounts of livestock:

Group

At 31 March 2018
Increases due to purchases
Decrease attributable to harvest
Decreases attributable to sales
Changes in fair value less estimated costs to sell

At 30 March 2019
Increases due to purchases
Increase due to acquisition
Decrease attributable to harvest
Decreases attributable to sales
Changes in fair value less estimated costs to sell

At 28 March 2020

Group

Non-current biological assets:
Pigs
Chickens

Current biological assets:
Pigs
Chickens

Group

Net IAS 41 valuation movement on biological assets*
Changes in fair value of biological assets 
Biological assets transferred to cost of sales

Pigs 
£’m

13.2
19.7
(68.5)
(0.5)
52.7

16.6
21.3
15.1
(98.0)
(2.7)
87.3

39.6

Chickens 
£’m

4.6
1.6
(45.7)
(9.5)
53.7

4.7
5.3
–
(80.5)
(13.3)
89.9

6.1

2020 
£’m

3.5
0.3

3.8

36.1
5.8

41.9

2020 
£’m

Total 
£’m

17.8
21.3
(114.2)
(10.0)
106.4

21.3
26.6
15.1
(178.5)
(16.0)
177.2

45.7

2019 
£’m

0.6
0.1

0.7

16.0
4.6

20.6

2019 
£’m

177.2
(171.8)

5.4

106.4
(109.2)

(2.8)

*   This represents the difference between operating profit prepared under IAS 41 and operating profit prepared under historical cost accounting, which forms part of the reconciliation to adjusted 

operating profit.

The Group’s valuation model for biological assets utilises quoted (unadjusted) prices in an active market for the valuation of finished pigs, sucklers, 
weaners and broilers (Level 1 in the fair value hierarchy as detailed in Note 24). The valuation of sows, boars and breeder chickens is based on recent 
transactions for similar assets (Level 2 in the fair value hierarchy).

The main assumption used in relation to the valuation is mortality which has been based on historical data for each category of pig and chicken.

Additional information:

Group

Quantities at year end:
Breeding sows (Bearer biological assets)
Boars
Pigs (Consumable biological assets)
Breeder chickens (Bearer biological assets)
Broiler chickens (Consumable biological assets)

Number of pigs produced in the year
Number of chickens produced in the year

2020 
Number

2019 
Number

41,346
928
468,567
317,736
5,353,558

12,763
255
248,781
267,389
3,255,208

1,358,513
32,858,862

496,006
26,116,813

131

Cranswick plc | Annual Report & Accounts 2020Shareholder InformationCorporate  GovernanceStrategic  ReportFinancial  StatementsNotes to the Accounts continued

18. 

Inventories

Group

Raw materials and work in progress
Finished goods and goods for resale

2020 
£’m

52.1
23.4

75.5

2019 
£’m

47.3
20.1

67.4

Inventories are shown net of any provision for slow-moving or obsolete inventory. As at 28 March 2020 the provision against inventory was £8.4 million 
(2019: £3.9 million), of which £3.6 million resulted from COVID-19 considerations. 

19.  Trade and Other Receivables

Financial assets:
Trade receivables
Amounts owed by Group undertakings
Other receivables

Non-financial assets:
Prepayments and accrued income

Group

2020 
£’m

200.1
–
6.8

206.9

6.7

213.6

2019 
£’m

147.3
–
8.7

156.0

5.7

161.7

Company

2020 
£’m

–
136.9
0.3

137.2

0.7

137.9

2019 
£’m

–
76.7
0.7

77.4

0.5

77.9

The above financial assets are carried at amortised cost. As at 28 March 2020 and 30 March 2019, the analysis of trade receivables that were past due 
but not impaired was as follows:

Group

2020

2019

Trade receivables

Of which: Not due

Past due date in the following periods:

£’m

200.1

147.3

£’m

178.5

131.2

Less than 
30 days 
£’m

Between 
30 and 60 days 
£’m

17.4

13.3

3.1

1.6

More than 
60 days 
£’m

1.1

1.2

Trade receivables are non-interest-bearing and are generally on 30 to 60 day terms and are shown net of any provision for impairment. As at 28 March 
2020, trade receivables at nominal value of £4.3 million (2019: £0.7 million) were impaired and fully provided for. The provision is calculated by reviewing 
the lifetime expected credit losses using both historic and forward looking data. Balances are written off when the probability of recovery is assessed 
as being remote. 

The uncertainty around the ability of non-retail customers to pay has been impacted by COVID-19 and this uncertainty has been incorporated into 
the expected future loss rates. The provision held at 28 March 2020 and 30 March 2019 uses expected future loss rates of 0.0% – 3.5% generating  
a future credit loss provision of £3.6 million (30 March 2019 <£0.1 million).

Movements in the provision for impairment of receivables were as follows:

Group

Bad debt provision
At 31 March 2018
Provided in year
Utilised
Released

At 30 March 2019
Provided in year
Utilised

At 28 March 2020

There are no bad debt provisions against other receivables.

20.  Financial Assets

Group

Current
Forward currency contracts
Loan to joint venture

132

£’m

2.2
0.2
(1.2)
(0.5)

0.7
3.9
(0.3)

4.3

2019 
£’m

0.1
2.2

2.3

2020 
£’m

1.5
–

1.5

Cranswick plc | Annual Report & Accounts 2020Financial Statements21.  Trade and Other Payables

Current
Trade payables
Amounts owed to Group undertakings
Tax and social security
Other creditors
Commercial accruals*
Other accruals
Deferred income – Government grants

Non-current
Deferred income – Government grants

*  See breakdown below.

Group

2020 
£’m

122.6
–
6.8
12.5
6.5
42.8
0.2

191.4

2019 
£’m

107.6
–
4.8
6.0
7.9
23.3
0.6

150.2

Company

2020 
£’m

0.8
21.2
3.1
8.0
–
2.8
–

35.9

2019 
£’m

0.6
61.8
1.8
2.5
–
1.4
–

68.1

0.8

0.7

–

–

Government grants received relate to Regional Growth Fund, Rural Development Programme for England and Business Investment Scheme 
payments. The amounts received have been used to fund fixed asset investment with the objective of creating and safeguarding jobs at the  
Group’s facilities.

For the Company, amounts owed to Group undertakings reflect the net of the financial liabilities disclosed in Note 24 of £396.0 million (2019:  
£276.6 million) and non-interest bearing amounts owed by the same entities to the Company.

For the Group, commercial accruals consist of:

Volume rebates 
and similar 
allowances 
£’m

Advertising and 
marketing 
contributions 
£’m

At 31 March 2018
Charged to income statement
Paid

At 30 March 2019
Charged to income statement
Paid

At 28 March 2020

22.  Financial Liabilities

Current
Forward currency contracts
Contingent consideration (Note 16)
Bank overdraft

Non-current
Amounts outstanding under revolving credit facility
Unamortised issue costs

Movement on hedging instruments:
Gains arising in the year
Reclassification adjustment for losses/(gains) included in the income statement 

6.8
8.9
(9.8)

5.9
6.4
(7.6)

4.7

2019 
£’m

0.6
–
–

0.6

15.0
(0.8)

14.2

Group

2020 
£’m

1.3
10.7
–

12.0

103.0
(0.5)

102.5

2.1
3.5
(3.6)

2.0
2.8
(3.0)

1.8

Company

2020 
£’m

–
–
–

–

103.0
(0.5)

102.5

Group

2020 
£’m

0.4
0.2

0.6

Total 
£’m

8.9
12.4
(13.4)

7.9
9.2
(10.6)

6.5

2019 
£’m

–
–
5.4

5.4

15.0
(0.8)

14.2

2019 
£’m

–
(0.5)

(0.5)

All financial liabilities are carried at amortised cost, except for forward currency contracts and contingent consideration, which are carried at fair value.

133

Cranswick plc | Annual Report & Accounts 2020Shareholder InformationCorporate  GovernanceStrategic  ReportFinancial  StatementsNotes to the Accounts continued

22.  Financial Liabilities continued
Forward currency contracts are used to hedge a proportion of anticipated purchases denominated in foreign currencies and held at fair value  
in the balance sheet. To the extent that these forward contracts represent effective hedges, movements in fair value are taken directly to other 
comprehensive income and are then reclassified through the income statement in the period during which the hedged item impacts the income 
statement. A description of amounts and maturities is contained in Note 24.

Movements on hedged foreign currency contracts are subsequently reclassified through cost of sales. 

Banking facility
During the year, the Group took out an additional bi-lateral facility running for a period of 12 months from 11 December 2019. The facility is a revolving 
credit facility of £40 million and was unutilised at 28 March 2020. The main Group banking facility, which runs to November 2023, currently comprises  
a revolving credit facility of £160 million (reducing to £120 million in November 2022), including a committed overdraft facility of £20 million. £nil  
million (2019: £5.4 million) of the overdraft facility was utilised at 28 March 2020. Interest is payable at a margin over base rate. £103.0 million (2019: 
£15.0 million) of the revolving credit facility was utilised as at 28 March 2020. Interest is payable at a margin over LIBOR.

The arrangement fees of £1.5 million (2019: £1.4 million) are being amortised over the period of the facility.

The maturity profile of bank loans is as follows:

In one year or less
Between one year and two years
Between two years and five years

Unamortised issue costs

Group

Company

2020 
£’m

–
–
103.0

103.0
(0.5)

102.5

2019 
£’m

–
–
15.0

15.0
(0.8)

14.2

2020 
£’m

–
–
103.0

103.0
(0.5)

102.5

2019 
£’m

–
–
15.0

15.0
(0.8)

14.2

The bank facility for both years was unsecured and subject to interest cover and debt leverage covenants. 

Unamortised issue costs relate to the revolving credit facility which expires in November 2023. £103.0 million (2019: £15.0 million) was drawn down 
under the facility at the year end.

23.  Provisions

At 30 March 2019
Created in the year
Utilised in the year
Utilisation in right-of-use asset impairment
Movement on discount

At 28 March 2020

Analysed as:

Current liabilities
Non-current liabilities

Group

Company

Lease provisions 
£’m

Lease provisions 
£’m

2.2
0.1
(0.5)
(0.7)
0.1

1.2

Group

Company

2020 
£’m

0.1
1.1

1.2

2019 
£’m

0.2
2.0

2.2

2020 
£’m

0.1
0.7

0.8

0.7
–
–
–
0.1

0.8

2019 
£’m

0.1
0.6

0.7

Lease provisions are held against dilapidation obligations on leased properties. These provisions are expected to be utilised over the next ten years. 
In the prior year, provisions were also held against onerous lease obligations. These have been utilised in the period to reduce the carrying value of the 
right of use assets recognised under IFRS 16 (see Note 13). 

134

Cranswick plc | Annual Report & Accounts 2020Financial Statements24.  Financial Instruments
An explanation of the Company and Group’s financial instruments risk management strategy is set out on page 95 in the Directors’ Report.

Interest rate risk profile of financial assets and liabilities
The interest rate profile of the interest-earning financial assets and interest-bearing liabilities of the Group as at 28 March 2020 and their weighted 
average interest rates is set out below.

As at 28 March 2020

Group

Financial liabilities: 
Revolving credit facility
Financial assets:
Cash at bank

As at 30 March 2019

Group

Financial liabilities: 
Revolving credit facility
Financial assets:
Cash at bank

Weighted average 
effective 
interest rate 
%

1.3%

0.0%

Weighted average 
effective 
interest rate 
%

1.3%

0.0%

Total 
£’m

At floating 
interest rates 
£’m

(103.0)

(103.0)

21.5

(81.5)

21.5

(81.5)

Total 
£’m

At floating 
interest rates 
£’m

(15.0)

(15.0)

20.5

5.5

20.5

5.5

Fixed interest

1 year or less 
£’m

1-2 years 
£’m

2-3 years 
£’m

–

–

–

–

–

–

Fixed interest

–

–

–

1 year or less 
£’m

1-2 years 
£’m

2-3 years 
£’m

–

–

–

–

–

–

–

–

–

The maturity profile of bank loans is set out in Note 22.

The interest rate profile of the interest-earning financial assets and interest-bearing liabilities of the Company as at 28 March 2020 and their weighted 
average interest rates is set out below:

As at 28 March 2020

Company

Financial liabilities: 
Amounts owed to Group undertakings
Revolving credit facility

Financial assets:
Cash at bank

As at 30 March 2019

Company

Financial liabilities: 
Amounts owed to Group undertakings
Revolving credit facility
Overdraft

Weighted average 
effective 
interest rate 
%

1.9%
1.3%

0.0%

Weighted average 
effective 
interest rate 
%

1.9%
1.3%
1.9%

Total 
£’m

(396.0)
(103.0)

(499.0)

3.1

(495.9)

Total 
£’m

(276.6)
(15.0)
(5.4)

(297.0)

Fixed interest

At floating 
interest rates 
£’m

1 year or less 
£’m

1-2 years 
£’m

2-3 years 
£’m

(396.0)
(103.0)

(499.0)

3.1

(495.9)

At floating 
interest rates 
£’m

(276.6)
(15.0)
(5.4)

(297.0)

–
–

–

–

–

–
–

–

–

–

Fixed interest

–
–

–

–

–

1 year or less 
£’m

1-2 years 
£’m

2-3 years 
£’m

–
–
–

–

–
–
–

–

–
–
–

–

135

Cranswick plc | Annual Report & Accounts 2020Shareholder InformationCorporate  GovernanceStrategic  ReportFinancial  StatementsNotes to the Accounts continued

24.  Financial Instruments continued
Currency profile
The Group’s financial assets at 28 March 2020 include Sterling denominated cash balances of £11.5 million (2019: £4.8 million), Euro £9.1 million  
(2019: £15.7 million), and US Dollar £0.9 million (2019: £nil) all of which are held in the UK.

The proportion of the Group’s net assets denominated in foreign currencies is immaterial.

The Group’s other financial assets and liabilities are denominated in Sterling. 

Credit risk
The Group makes a significant proportion of its sales to the major UK supermarket groups, which correspondingly represent a significant proportion 
of the Group’s trade receivables at any one time. Based on the financial strength of these customers, the Directors do not consider that the Group 
faces a significant credit risk in this regard. Debts with other customers, which represent a smaller proportion of the Group’s trade receivables,  
are considered to provide greater risk, particularly in the current economic climate. These debts are reviewed on a regular basis by credit controllers 
and Senior Management and prudent provision is made when there is objective evidence that the Group will not be able to recover balances in full.

All cash financial assets are held by UK financial institutions. The maximum credit exposure relating to financial assets is represented by their carrying 
values as at the balance sheet date.

Fair value hierarchy
The Group uses the following hierarchy for determining and disclosing the fair value of financial instruments by valuation technique:

Level 1: quoted (unadjusted) prices in active markets for identical assets or liabilities.
Level 2: other techniques for which all inputs which have a significant effect on the recorded fair value are observable, either directly or indirectly.
Level 3: techniques which use inputs which have a significant effect on the recorded fair value that are not based on observable market data.
Transfers between levels of the fair value hierarchy are deemed to have occurred at the end of the reporting period.

The Group’s forward currency contracts are measured using Level 2 of the fair value hierarchy. The valuations are provided by the Group’s bankers 
from their proprietary valuation models and are based on mid-market levels as at close of business on the Group’s year end reporting date.

Contingent consideration is measured using Level 3 of the fair value hierarchy and relates to future amounts payable on acquisitions. Amounts 
payable are based on agreements within purchase contracts, management’s expectations of the future profitability of the acquired entity and  
the timings of payments.

Fair value of financial instruments
Fair value is the amount for which an asset could be exchanged, or a liability settled, between knowledgeable, willing parties on an arm’s length basis. 
The fair value of floating rate assets and liabilities is estimated to be equivalent to book value. All derivative financial instruments are shown in the 
balance sheet at fair value.

Group

Forward currency contracts (asset)/liability (Note 20 and Note 22)

2020

Book value 
£’m

(0.2)

Fair value 
£’m

(0.2)

Contingent consideration (Note 16 and Note 22)

10.7

10.7

2019

Book value 
£’m

0.5

–

Fair value 
£’m

0.5

–

The book value of trade and other receivables, trade and other payables, cash balances, loans receivable, overdrafts, amounts outstanding under 
revolving credit facility and finance leases and hire purchase contracts equates to fair value for the Group and Company.

Hedges
Financial instruments designated as cash flow hedges are held at fair value in the balance sheet. The Group hedges the following cash flows:

i)  Forward contracts to hedge expected future purchases
The Group hedges a proportion of its near-term expected purchases denominated in overseas currencies. Where these hedges meet the hedge 
criteria of IFRS 9, changes in fair value are posted directly to other comprehensive income and subsequently reclassified through the income 
statement at the time that the hedged item affects profit or loss.

Group

Currency

Euros

US Dollars

136

Amount

34.7m

0.4m

Maturities

Exchange rates

1 April 2020- 
21 December 2020

€1.10-€1.20

1 April 2020- 
29 May 2020

$1.29-$1.31

Fair value 
£’m

1.5

–

Cranswick plc | Annual Report & Accounts 2020Financial Statements24.  Financial Instruments continued
Hedges continued
ii)  Forward contracts to hedge expected future sales
The Group hedges a proportion of its near-term expected sales denominated in overseas currencies. Where these hedges meet the hedge criteria  
of IFRS 9, changes in fair value are posted directly to other comprehensive income and subsequently reclassified through the income statement  
at the time that the hedged item affects profit or loss.

Group

Currency

US Dollars

Euros

Canadian Dollars

Amount

28.0m

11.0m

5.6m

Maturities

Exchange rates

16 April 2020–17 September 2020

£0.75–£0.85

17 April 2020–16 December 2020

£0.86–£0.88

27 April 2020-2 July 2020

£0.58

Fair value 
£’m

(0.9)

(0.4)

–

These contracts were effective cash flow hedges under the criteria set out in IFRS 9 and therefore fair value gains and losses related to the contracts 
were recognised directly in other comprehensive income.

The Company does not hold any forward contracts.

Interest rate risk
The following table demonstrates the sensitivity to a reasonably possible change in interest rates, with all other variables held constant, of the 
Group’s profit before tax (through the impact on floating rate borrowings). There is no material impact on the Group’s equity.

Currency derivatives have not been included in the sensitivity analysis below as they are not considered to be exposed to interest rate risk.

2020
Sterling

2019
Sterling

Increase/decrease 
in basis points

Effect on profit 
before tax 
£’m

+100
–100

+100
–100

(1.0)
1.0

(0.1)
0.1

Liquidity risk
The tables below summarise the maturity profile of the Group’s financial liabilities at 28 March 2020 and 30 March 2019 based on contractual undiscounted 
payments: 

At 28 March 2020

Group

Revolving credit facility
Contingent consideration
Trade and other payables
Derivative financial instruments
Lease liabilities

At 30 March 2019

Group

Revolving credit facility
Trade and other payables
Derivative financial instruments

At 28 March 2020

Company

Revolving credit facility
Trade and other payables
Lease liabilities

Less than  
1 year £’m

1 to 2 years 
£’m

2 to 5 years 
£’m

Over 5 years
£’m

–
10.7
191.2
1.3
10.3

213.5

–
–
–
–
9.0

9.0

103.0
–
–
–
23.4

126.4

–
–
–
–
23.2

23.2

Less than  
1 year £’m

1 to 2 years 
£’m

2 to 5 years 
£’m

–
149.6
0.6

150.2

–
–
–

–

15.0
–
–

15.0

Less than  
1 year £’m

1 to 2 years 
£’m

2 to 5 years 
£’m

Over 5 years
£’m

–
35.9
0.1

36.0

–
–
0.1

0.1

103.0
–
0.3

103.3

–
–
0.2

0.2

Total 
£’m

103.0
10.7
191.2
1.3
65.9

372.1

Total 
£’m

15.0
149.6
0.6

165.2

Total 
£’m

103.0
35.9
0.7

139.6

137

Cranswick plc | Annual Report & Accounts 2020Shareholder InformationCorporate  GovernanceStrategic  ReportFinancial  StatementsNotes to the Accounts continued

24.  Financial Instruments continued
Liquidity risk continued
At 30 March 2019

Company

Revolving credit facility
Trade and other payables

The impact of liquidity risk on the Group is discussed in detail in the Directors’ Report on page 95.

25.  Called-up Share Capital
Allotted, called-up and fully paid – Ordinary shares of 10 pence each:

Group and Company

At beginning of year
On exercise of share options
Scrip dividends

At end of year

2020 
Number

2019 
Number

51,679,925
337,267
254,812

51,078,201
417,117
184,607

52,272,004

51,679,925

Less than 1 year 
£’m

1 to 2 years 
£’m

2 to 5 years 
£’m

–
68.1

68.1

–
–

–

15.0
–

15.0

2020
£’m

5.2
–
–

5.2

Total 
£’m

15.0
68.1

83.1

2019
£’m

5.1
0.1
–

5.2

On 6 September 2019, 203,335 ordinary shares were issued at 2,514.0 pence as a result of Shareholders exercising the scrip dividend option in lieu  
of the cash payment for the 2019 final dividend.

On 24 January 2020, 51,477 ordinary shares were issued at 3,277.6 pence as a result of Shareholders exercising the scrip dividend option in lieu  
of the cash payment for the 2020 interim dividend.

During the course of the year, 337,267 ordinary shares were issued to employees exercising SAYE and LTIP options at prices between nil and  
2239.0 pence.

On 9 September 2018, 163,250 ordinary shares were issued at 3,276.8 pence as a result of Shareholders exercising the scrip dividend option in lieu  
of the cash payment for the 2018 final dividend.

On 25 January 2019, 21,357 ordinary shares were issued at 2,787.2 pence as a result of Shareholders exercising the scrip dividend option in lieu  
of the cash payment for the 2019 interim dividend.

During the course of the prior year, 417,117 ordinary shares were issued to employees exercising SAYE and LTIP options at prices between nil  
and 2,565.0 pence. 

Ordinary share capital of £45,411 is reserved for allotment under the Savings Related Share Options Schemes and Long Term Incentive Plans (LTIP). 
The options are exercisable as follows:

Number

Exercise price

Exercise period

11,305
16,538
58,087
146,192
226,612
246,027
633,800

1,187p
1,456p
1,788p
2,565p
2,239p
2,534p
Nil

March 2018–October 2020
March 2019–October 2021
March 2020–October 2022
March 2021–October 2023
March 2022–October 2024
March 2023–October 2025
August 2020–August 2029

Savings related
Savings related
Savings related
Savings related
Savings related
Savings related
LTIP

138

Cranswick plc | Annual Report & Accounts 2020Financial Statements26.  Share-based Payments
The Group operates two share option schemes, a Revenue approved scheme (SAYE) and a Long Term Incentive Plan (LTIP), both of which are 
equity-settled. The total expense charged to the income statement during the year in relation to share-based payments was £5.8 million  
(2019: £4.8 million).

Long Term Incentive Plan (LTIP)
During the course of the year 258,700 options at nil cost were granted to Directors and Senior Executives, the share price at that time was  
2,684.00 pence. Details of the performance criteria relating to the LTIP scheme can be found in the Remuneration Committee report on page 82. 
The maximum term of LTIP options is ten years.

Group

Outstanding as at beginning of year
Granted during the year (i)
Lapsed during the year
Exercised during the year (ii)

Outstanding as at end of year (iii)

Exercisable at end of year

Company

Outstanding as at beginning of year
Granted during the year (i)
Lapsed during the year
Exercised during the year (ii)

Outstanding as at end of year (iii)

Exercisable at end of year

2020 
Number

578,800
258,700
(38,360)
(165,340)

633,800

6,210

2020 
Number

321,358
114,500
–
(112,273)

323,585

–

2020 
WAEP (£)

–
–
–
–

–

–

2020 
WAEP (£)

–
–
–
–

–

–

2019 
Number

685,144
211,800
(27,996)
(290,148)

578,800

5,450

2019 
Number

368,825
111,000
(3,767)
(154,700)

321,358

–

2019 
WAEP (£)

–
–
–
–

–

–

2019 
WAEP (£)

–
–
–
–

–

–

i) 

The weighted average fair value of options granted during the year was £24.38 (2019: £31.51). The share options granted during the year were at £nil per share. The share price at the date  
of grant was £26.84 (2019: £33.08).

ii)  The weighted average share price at the date of exercise for the options exercised was £26.29 (2019: £32.32).
iii)  For the share options outstanding as at 28 March 2020, the weighted average remaining contractual life is 8.34 years (2019: 8.22 years).

The exercise price for all options outstanding at the end of the year was £nil.

All Employee Share Option Scheme (SAYE)
All employees are eligible to participate in the SAYE scheme if they are in employment with the Group on the relevant invitation date. The exercise 
price is equal to the market price of the shares less 20 per cent on the relevant date. The contractual life of the options is three or five years.  
The maximum term of SAYE options is 3.5 or 5.5 years.

The following table illustrates the number and weighted average exercise prices (WAEP) of, and movements in, SAYE share options during the year:

Group

Outstanding as at beginning of year
Granted during the year (i)
Lapsed during the year
Exercised during the year (ii)

Outstanding as at end of year (iii)

2020 
Number

707,201
247,499
(78,012)
(171,927)

704,761

2020 
WAEP (£)

20.55
25.34
22.23
15.28

23.37

2019 
Number

645,815
266,289
(77,934)
(126,969)

707,201

2019 
WAEP (£)

18.67
22.39
23.08
13.34

20.55

Exercisable at end of year

25,434

15.57

33,319

13.57

Company

Outstanding as at beginning of year
Granted during the year (i)
Lapsed during the year
Exercised during the year (ii)

Outstanding as at end of year (iii)

2020 
Number

19,220
10,555
(140)
(5,645)

23,990

2020 
WAEP (£)

19.15
25.34
12.83
14.76

23.76

2019 
Number

22,078
7,301
(4,666)
(5,493)

19,220

Exercisable at end of year

1,056

17.88

1,615

2019 
WAEP (£)

16.18
22.39
25.35
13.78

19.15

9.48

i) 

The share options granted during the year were at £25.34 (2019: £22.39), representing a 20 per cent discount on the price at the relevant date. The share price at the date of grant was £33.26 
(2019: £27.96).

ii)  The weighted average share price at the date of exercise for the options exercised was £33.58 (2019: £26.95).
iii)  For the share options outstanding as at 28 March 2020, the weighted average remaining contractual life is 2.69 years (2019: 2.65 years).

139

Cranswick plc | Annual Report & Accounts 2020Shareholder InformationCorporate  GovernanceStrategic  ReportFinancial  StatementsNotes to the Accounts continued

26.  Share-based Payments continued
All Employee Share Option Scheme (SAYE) continued
The weighted average fair value of options granted during the year was £8.52 (2019: £4.69). The range of exercise prices for options outstanding at 
the end of the year was £11.87-£25.65 (2019: £5.79-£25.65).

The fair value of the SAYE options has been estimated as at the date of grant using the Black-Scholes option pricing model, taking into account the 
terms and conditions upon which the options were granted. The LTIP equity settled options have been calculated using a Stochastic option pricing 
model. The following table lists the inputs to the model used for the years ended 28 March 2020 and 30 March 2019:

Group and Company

Dividend yield
Expected share price volatility
Risk-free interest rate
Expected life of option 
Exercise prices

2020 
LTIP

2020 
SAYE

2019 
LTIP

2019 
SAYE

2.08%

1.70%
21.23%-22.11% 22.02%-22.62%
0.51%-0.57%
3.25, 5.25 years
£25.34

0.59%-0.63%
3 years
£nil

1.62%
18.07%-21.45%
0.84%-1.11%
3 years
£nil

2.16%
21.84%-23.24%
0.83%-0.97%
3.25, 5.25 years
£22.39

The expected life of the options is based on historical data and is not necessarily indicative of exercise patterns that may occur. The expected 
volatility reflects the assumption that the historical volatility is indicative of future trends, which may not necessarily be the actual outcome.

The initial fair value of LTIP options is adjusted to take into account market-based performance conditions.

27.  Pension Schemes
Defined benefit pension scheme
The Group acquired a defined benefit final salary pension scheme during 2009, which is funded by the payment of contributions to separately 
administered trust funds. The scheme was closed to new members and future accrual on 30 June 2004.

Pension costs are determined with the advice of an independent qualified actuary on the basis of a triennial valuation using the projected unit credit 
method. The latest available formal actuarial valuation of the scheme was carried out as at 31 December 2018. This valuation was updated to the  
year end. Plan assets are stated at fair value at the respective balance sheet dates and overall expected rates of return are established by applying 
published brokers’ forecasts to each category of scheme assets.

a) Change in benefit obligation

Benefit obligation at the beginning of the year
Interest cost
Remeasurement (gains)/losses:
Actuarial (gains)/losses arising from changes in financial assumptions
Movement on additional liability recognised due to minimum funding requirement
Past service cost
Benefits paid from plan

Benefit obligation at the end of the year

b) Change in plan assets

Fair value of plan assets at the beginning of the year
Interest income
Return on plan assets
Employer contributions
Benefits paid from plan

Fair value of plan assets at the end of the year

c) Amounts recognised in the balance sheet

Present value of funded obligations
Fair value of plan assets

Net asset/(liability) recorded in the balance sheet

140

2020 
£’m

39.7
0.8

(5.4)
(0.6)
–
(1.1)

33.4

2020 
£’m

33.2
0.8
5.9
1.8
(1.1)

40.6

2020 
£’m

(33.4)
40.6

7.2

2019 
£’m

37.5
0.8

1.3
0.2
0.4
(0.5)

39.7

2019
£’m

29.4
0.7
1.8
1.8
(0.5)

33.2

2019 
£’m

(39.7)
33.2

(6.5)

Cranswick plc | Annual Report & Accounts 2020Financial Statements27.  Pension Schemes continued
Defined benefit pension scheme continued

d) Components of pension cost

Amounts recognised in the income statement:
Interest cost
Expected return on plan assets
Past service cost

Total pension cost recognised in the income statement

Actual return on assets

Actual return on plan assets

Amounts recognised in the Group statement of comprehensive income 

Actuarial gains immediately recognised

Cumulative amount of actuarial losses recognised

The weighted average actuarial assumptions used in the valuation of the scheme were as follows:

e) Principal actuarial assumptions

Discount rate
Rate of price inflation
Revaluation of deferred pensions:

Benefits accrued prior to 1 January 1998
Benefits accrued after 1 January 1998

Rate of compensation increase:

Benefits accrued prior to 1 January 1997
Benefits accrued after 1 January 1997

Future expected lifetime of pensioner at age 65:
Current pensioners

Male
Female

Future pensioners

Male
Female

2020 
£’m

0.8
(0.8)
–

–

6.7

11.9

(0.7)

2020

2.30%
2.60%

5.00%
2.60%

3.00%
2.60%

2020

21.2
23.8

22.3
25.1

2019 
£’m

0.8
(0.7)
0.4

0.5

2.5

0.3

(12.6)

2019

2.40%
3.20%

5.00%
3.20%

3.00%
3.20%

2019

22.7
24.8

24.9
27.1

The mortality rates used have been taken from Base tables S2PA (CMI 2017 improvements 1.0 per cent long-term rate of improvement)  
(2019: S2PA (CMI 2015 improvements 1.5 per cent long-term rate of improvement)).

At 28 March 2020, the average duration of the scheme liabilities was 23 years (2019: 23 years). For deferred pensions the average duration was  
26 years (2019: 26 years) and for pensions in payment the average duration was 12 years (2019: 12 years).

The Group’s pension scheme asset as measured under IFRIC 14 is £7.2 million (2019: £6.5 million liability) as a result of the Group’s commitment  
to future contributions to the scheme. This compares to an underlying IAS 19 pension scheme asset of £12.0 million (2019: £1.1 million liability). 

A 0.1 per cent increase/decrease in the discount rate would give rise to a £646,000 decrease/£661,000 increase (2019: £11,000 decrease/ 
£12,000 increase) in the surplus at 28 March 2020.

A 0.1 per cent increase/decrease in the inflation assumption would give rise to a £262,000 increase/£260,000 decrease (2019: £nil increase/ 
£nil decrease) in the surplus at 28 March 2020.

A one year increase/decrease in the life expectancy assumption would give rise to a £1,071,000 increase/£1,100,000 decrease (2019:  
£nil increase/£nil decrease) in the surplus at 28 March 2020.

The scheme rules require the pension benefits to be uplifted by Retail Price Index (RPI), so there was no financial effect from the statutory 
requirement to uplift pension benefits by Consumer Price Index (CPI) rather than RPI.

141

Cranswick plc | Annual Report & Accounts 2020Shareholder InformationCorporate  GovernanceStrategic  ReportFinancial  StatementsNotes to the Accounts continued

27.  Pension Schemes continued
Defined benefit pension scheme continued

f) Plan assets

Return seeking:

Diversified growth funds

Debt instruments:
Corporate bonds

Other:
Cash
LDI strategies

Total

2020 Fair value  
of plan assets 
£’m

2019 Fair value  
of plan assets 
£’m

–

5.8

16.3
18.5

40.6

7.4

5.3

0.3
20.2

33.2

All of the plan assets have a quoted price in an active market except for cash.

The underlying liabilities of the scheme increased by £0.4m during the prior year due to an adjustment to equalise Guaranteed Minimum Pensions 
(GMP) between males and females. The £0.4m charge was recognised in the income statement in the prior year. The adjustment had no effect  
on the reported pension liability as the liability reported under IFRIC 14 was significantly higher than the underlying IAS 19 deficit. There has been  
no adjustment required in the current year.

The plan has not invested in any of the Group’s own financial instruments nor in any properties or other assets used by the Group.

The Group expects to contribute approximately £1.8 million to the scheme during the year ending 31 March 2021 in respect of regular contributions, 
and intends to contribute the same amount annually through to September 2022.

The risks to which the plan exposes the entity have been minimised by investing the assets of the scheme across a broad range of return seeking 
funds and debt instruments.

Defined contribution pension schemes
The Group also operates defined contribution pension schemes whereby contributions are made to schemes operated by major insurance 
companies. Contributions to these schemes are determined as a percentage of employees’ earnings. Contributions owing to the insurance 
companies at the year end, included in trade and other payables, amounted to £1.0 million (2019: £0.6 million). Contributions during the year totalled 
£5.8 million (2019: £4.9 million).

28.  Additional Cash Flow Information
Analysis of changes in net (debt)/funds:

Group

Cash and cash equivalents
Revolving credit
Lease liabilities

Net funds/(debt)

At 30 March 
2019 
£’m

20.5
(14.2)
–

6.3

Cash flow 
£’m

1.0
(87.9)
9.4

(77.5)

Other 
non-cash 
changes 
£’m

–
(0.4)
(75.3)

(75.7)

At 28 March 
2020 
£’m

21.5
(102.5)
(65.9)

(146.9)

Net (debt)/funds is defined as cash and cash equivalents and loans receivable less interest-bearing liabilities net of unamortised issue costs.

At 31 March 
2018 
£’m

20.6
–

20.6

Cash flow 
£’m

(0.1)
(13.9)

(14.0)

Other 
non-cash 
changes 
£’m

–
(0.3)

(0.3)

At 30 March 
2019 
£’m

20.5
(14.2)

6.3

Group

Cash and cash equivalents
Revolving credit

Net funds

142

Cranswick plc | Annual Report & Accounts 2020Financial Statements28.  Additional Cash Flow Information continued
Analysis of changes in net (debt)/funds:

Company

Cash and cash equivalents
Overdraft

Revolving credit
Lease liability

Net debt

Company

Cash and cash equivalents
Overdraft

Revolving credit

Net funds/(debt)

At 30 March 
2019 
£’m

–
(5.4)

(5.4)
(14.2)
–

(19.6)

At 31 March 
2018 
£’m

5.1
–

5.1
–

5.1

Cash flow 
£’m

3.1
5.4

8.5
(87.9)
0.1

(79.3)

Cash flow 
£’m

(5.1)
(5.4)

(10.5)
(13.9)

(24.4)

Other 
non-cash 
changes 
£’m

At 28 March 
2020 
£’m

–
–

–
(0.4)
(0.8)

(1.2)

Other
non-cash 
changes 
£’m

–
–

–
(0.3)

(0.3)

3.1
–

3.1
(102.5)
(0.7)

(100.1)

At 30 March 
2019 
£’m

–
(5.4)

(5.4)
(14.2)

(19.6)

29.  Contingent Liabilities
The Company, together with its subsidiary undertakings, has entered into a cross guarantee with Lloyds Banking Group plc, The Royal Bank of 
Scotland plc, HSBC UK plc and Santander UK plc in respect of the Group’s facility with those banks. Drawn down amounts totalled £103.0 million  
as at 28 March 2020 (2019: £15.0 million).

During the prior year the Group entered into a Letter of Credit agreement with HSBC UK plc in favour of Marel Stork Poultry Processing B.V. (‘Marel’) 
for supply of equipment in relation to the new poultry processing facility in Eye, Suffolk. The €20.2 million facility expires on 5 April 2020, with a balance 
outstanding to Marel under the letter of credit at 28 March 2020 of €2.0 million (2019: €12.3 million).

For the Company, the amounts drawn down by other Group companies which were guaranteed by the Company at the year end totalled £nil  
(2019: £nil).

30.  Commitments
(a)  The Directors have contracted for future capital expenditure for property, plant and equipment totalling £14.2 million (2019: £47.5 million).

(b)  The Group’s lease arrangements mainly consist of agricultural properties. From 31 March 2019 the Group adopted IFRS 16 but has not restated 
comparatives for the year to 30 March 2019, as permitted under the specific transitional provisions in the standard. On adoption of IFRS 16 the 
Group has recognised right-of-use assets and lease liabilities in relation to leases which had previously been classified as ‘operating leases’ under 
the principals of IAS 17, see Note 13. The future minimum rentals payable under non-cancellable operating leases that do not meet the criteria  
for IFRS 16 (e.g. low value leases) are as follows:

Group

Not later than one year
After one year but not more than five years
After five years

Company

Not later than one year
After one year but not more than five years
After five years

2020 
£’m

1.0
1.4
–

2.4

2020 
£’m

–
–
–

–

2019 
£’m

7.8
22.1
15.9

45.8

2019 
£’m

0.1
0.4
0.4

0.9

143

Cranswick plc | Annual Report & Accounts 2020Shareholder InformationCorporate  GovernanceStrategic  ReportFinancial  StatementsNotes to the Accounts continued

31.  Related Party Transactions
During the year the Group and Company entered into transactions, in the ordinary course of business, with related parties, including transactions 
between the Company and its subsidiary undertakings. In the Group accounts, transactions between the Company and its subsidiaries are eliminated 
on consolidation but these transactions are reported for the Company below:

Company

Related party – Subsidiaries
2020

2019

Services rendered 
to related party 
£’m

Interest paid to 
related party 
£’m

Dividends received 
from related party 
£’m

29.5

22.4

4.5

4.7

22.6

22.1

Amounts owed by or to subsidiary undertakings are disclosed in Notes 19 and 21. Any such amounts are unsecured and repayable on demand.

Remuneration of key management personnel:

Group

Short-term employee benefits
Post-employment benefits
Share-based payments

2020 
£’m

5.8
–
2.3

8.1

2019 
£’m

4.5
–
1.9

6.4

32.  Alternative Performance Measures
The Board monitors performance principally through adjusted and like-for-like performance measures. Adjusted profit and earnings per share 
measures exclude certain non-cash items including the net IAS 41 valuation movement on biological assets, amortisation of acquired intangible 
assets and goodwill impairment charges. Free cash flow is defined as net cash from operating activities less net interest paid and like-for-like revenue 
excludes the benefit of acquisitions in the current year.

The Board believes that such alternative measures are useful as they exclude volatile (net IAS 41 valuation movement on biological assets), one-off 
(impairment of goodwill) and non-cash (amortisation of intangible assets) items which are normally disregarded by investors, analysts and brokers  
in gaining a clearer understanding of the underlying performance of the Group when making investment and other decisions. Equally, like-for-like 
revenue provides these same stakeholders with a clearer understanding of the organic sales growth of the business.

Like-for-like revenue

Revenue
Katsouris
Packington Pork and White Rose Farms

Like-for-like revenue

Adjusted gross profit

Gross profit
Net IAS 41 valuation movement

Adjusted gross profit

Adjusted Group operating profit and adjusted EBITDA

Group operating profit
Net IAS 41 valuation movement
Amortisation of intangible assets

Adjusted Group operating profit
Depreciation of property, plant and equipment
Depreciation of right-of-use assets

Adjusted EBITDA

144

2020 
£’m

1,667.2
(42.4)
(1.0)

1,623.8

2020 
£’m

226.7
(5.4)

221.3

2020 
£’m

106.8
(5.4)
3.7

105.1
42.0
8.2

155.3

2019 
£’m

1,437.1

Change

+16.0%

1,437.1

+13.0%

2019 
£’m

183.7
2.8

186.5

2019 
£’m

86.8
2.8
2.7

92.3
28.9
–

Change

+23.4%

+18.7%

Change

+23.0%

+13.9%

121.2

+28.1%

Cranswick plc | Annual Report & Accounts 2020Financial Statements32.  Alternative Performance Measures continued
Adjusted profit before tax

Profit before tax
Net IAS 41 valuation movement
Amortisation of intangible assets

Adjusted profit before tax

Adjusted earnings per share

On profit for the year 
Amortisation of intangible assets
Tax on amortisation of intangible assets
Net IAS 41 valuation movement
Tax on net IAS 41 valuation movement

On adjusted profit for the year

Free cash flow

Net cash from operating activities
Net interest paid

Free cash flow

2020 
£’m

82.7
3.7
(0.7)
(5.4)
1.0

81.3

2020 
Basic 
pence

159.1
7.2
(1.4)
(10.5)
2.0

156.4

2020 
Diluted 
pence

158.6
7.2
(1.4)
(10.5)
2.0

155.9

2020 
£’m

104.0
(5.4)
3.7

102.3

2019 
£’m

69.6
2.7
(0.5)
2.8
(0.5)

74.1

2020 
£’m

117.0
(1.2)

115.8

2019 
£’m

86.5
2.8
2.7

92.0

2019 
Basic 
pence

135.5
5.4
(1.0)
5.4
(1.0)

144.3

2019 
£’m

87.7
(0.4)

87.3

Change

+20.2%

+11.2%

2019 
Diluted 
pence 

134.9
5.4
(1.0)
5.4
(1.0)

143.7

Change

+33.4%

+32.6%

145

Cranswick plc | Annual Report & Accounts 2020Shareholder InformationCorporate  GovernanceStrategic  ReportFinancial  StatementsFive Year Statement

Revenue^
Profit before tax^
Adjusted profit before tax*^
Earnings per share^
Adjusted earnings per share*^
Dividends per share
Capital expenditure
Net (debt)/funds
Net assets

2020 
£’m

1,667.2
104.0
102.3
159.1p
156.4p
60.4p
97.5
(146.9)
614.5

2019 
£’m

1,437.1
86.5
92.0
135.5p
144.3p
55.9p
83.5
6.3
534.9

2018 
£’m

1,464.5
88.0
92.4
137.8p
145.0p
53.7p
59.2
20.6
479.9

2017 
£’m

1,245.1
77.5
75.5
124.2p
120.9p
44.1p
48.6
(11.0)
421.4

2016 
£’m

1,016.3
62.1
64.4
98.9p
102.8p
37.5p
34.1
17.8
368.0

*  Adjusted profit before tax and earnings per share exclude the effects of net IAS 41 valuation movement and acquisition related amortisation in 2020, 2019, 2018 and 2017 and the effects of  

net IAS 41 valuation movement, acquisition related amortisation and impairment of goodwill in 2016. These are the measures used by the Board to assess the Group’s underlying performance.

^ 

2017 and 2016 reflect continuing operations only.

Dividends per share relate to dividends declared in respect of that year.

Net funds/(debt) is defined as per Note 28 to the accounts.

Financial Calendar

Preliminary announcement of full year results
Publication of Annual Report
Annual General Meeting
Payment of final dividend
Announcement of interim results
Payment of interim dividend

June
July
August
September
November
January

146

Cranswick plc | Annual Report & Accounts 2020Shareholder InformationShareholder Analysis at 5 June 2020

Classification
Private Shareholders
Corporate bodies and nominees

Size of holding (shares)
1–1,000
1,001–5,000
5,001–10,000
10,001–50,000
50,001–100,000
Above 100,000

Share price
Share price at 30 March 2019
Share price at 28 March 2020
High in the year
Low in the year

Number of 
holdings

Number of 
shares

1,242
755

1,997

1,179
417
108
150
49
94

1,997

4,123,915
48,164,526

52,288,441

404,500
964,307
764,864
3,636,854
3,507,890
43,010,026

52,288,441

2,722p
3,478p
4,000p
2,488p

SHARE PRICE MOVEMENT
Cranswick’s share price movement over the six year period to May 2020 and comparison against the FTSE 350 Food Producers and Processors  
Price Index (FTSE FPP) and against the FTSE All Share Price Index (FTSE All Share), all rebased to Cranswick’s share price at 4 June 2014 (1,263p),  
is shown below: 

3,800

3,300

2,800

2,300

1,800

1,300

800

2014

2015

2016

2017

2018

2019

2020

   Cranswick 

  FTSE All Share 

  FTSE 350 Food Producers

147

Cranswick plc | Annual Report & Accounts 2020Strategic  ReportShareholder InformationCorporate  GovernanceFinancial  StatementsAdvisers

Secretary

Company number

Registered office

Stockbrokers

Registrars

Auditors

Tax advisers

Solicitors

Bankers

Steven Glover LLB

1074383

Crane Court
Hesslewood Country Office Park
Ferriby Road
Hessle
East Yorkshire
HU13 0PA

HSBC Bank plc – London
Investec Investment Banking – London 
Shore Capital Stockbrokers – Liverpool

Link Asset Services
The Registry
34 Beckenham Road
Kent 
BR3 4TU

Tel: +44(0)371 664 0300 (Calls are charged at the standard geographic rate and will vary by provider.  
Calls outside the United Kingdom will be charged at the applicable international rate. Lines are open  
between 09:00–17:30, Monday to Friday excluding public holidays in England and Wales).
email: shareholderenquiries@linkgroup.co.uk
www.linkassetservices.com

PricewaterhouseCoopers LLP – Leeds

KPMG – Leeds

Rollits LLP – Hull
Eversheds Sutherland (International) LLP – Leeds

Lloyds Banking Group plc 
The Royal Bank of Scotland plc
HSBC Bank plc
Santander UK plc

Merchant bankers

N M Rothschild & Sons – Leeds

148

Cranswick plc | Annual Report & Accounts 2020Shareholder InformationC

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Cranswick plc

Crane Court, Hesslewood Country Office Park, 
Ferriby Road, Hessle, East Yorkshire, HU13 0PA

01482 275 000

www.cranswick.plc.uk